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Full text of "Motion Picture Herald (Apr-Jun 1932)"

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Class 


COPYRIGHT  UEFOSu' 


Scanned  from  the  collections  of 
The  Library  of  Congress 


Packard  Campus 
for  Audio  Visual  Conservation 
www.  loc.gov/avconservation 


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MOTION  PICTURE 

HERALD 

A  CONSOLIDATION  OF  EXHIBITORS  HERALD-WORLD  AND  MOTION  PICTURE  NEWS 


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THE  NEW  PRODUCT 

Plans  of  larger  companies  call  for  distribu- 
tion of  greater  number  of  independent 
pictures  and  increased  unit  production 

STILL  OF  THE  MONTH 

Producers'  camera  departments  vie  for 
honors  in  HERALD's  periodic  selection  of 
best  studies  of  the  lens 

SCHOOL  AND  SCREEN 

Productions  with  themes  of  adventure 
and  photographic  beauty  lead  in  Rita  C. 
McGoldrick's  discussion 


Vol.  107,  No.  1 


Entered  as  second-class  matter,  January  12,  1931.  at  the  Post  Office  at  New  York.  NY.,  under  the  act  of  March  3.  1879.  Pu 
tished  Weekly  by  Quigley  Publishing  Co.,  Inc.,  at  1790  Broadway.  .\cw  York.  Subscription.  $3.00  a  year.  Single  coptcs.  .3  ...i. 


April  2,  1932 


      N  \  1 

WE'VE  GOT  A 
MILLION  OF  'EM! 

A  TELEGRAM  from  Charles  A.  Midelburg,  Capitol  Theatre,  Charleston,  W.  Virginia 

TARZAN  ended  the  picture  busi- 
ness depression  yesterday  in  a  pouring 
rain  from  opening  until  closing  Stop  Tarzan 
broke  Trader  Horn  opening  record  and 
would  have  grossed  more  had  we  been 


able  to  take  care  of  the  crowd  Stop  The 
holdout  yesterday  was  the  biggest  in 
the  history  of  the  Capitol  Theatre  Stop 
Our  patrons  think  it  a  greater  picture  than 
Trader  Horn  and  it's  the  talk  of  the  town 


TARZAN,  THE  APE  MAN  IS  THE  TALK  OF  THE  INDUSTRY! 

Send  in  your  campaign  to  TARZAN  CONTEST  EDITOR,  M-G-M  Ad  Dept.,  1540  B'way, 
N.  Y.  City.  1st  Prize  $100,  2nd  Prize  $5Qf3td  Prize  $30,  4th  Prize  $20. 


JAMES  CAGNEY  and  JOAN  BLONDELL 
in  "THE  CROWD  ROARS"  wifh 
Ann  Dvorak,  Erie  Linden. 
Directed   by  Howard  Hawks. 


mve6ocied„ 

ROARS 


j^Jgtf  ME  ■  -  EXTENDED  RUNS! 

Of  course  Variety  reports- "Crowd  Roars'  is  setting  the  Broadway  pace  at  Winter  Garden!" 


Jpfel 


mm. 
Mm 


mm 


LIFE  INTO  THE  PICTURE  INDUSTRY 

with  Money  Hits  like  "THE  CROWD  ROARS"- BARTH  ELM  ESS 
7;in  "ALIAS  THE  DOCTOR"— "PLAY  GIRL"— JOE  E.  BROWN 
in  "FIREMAN,  SAVE  MY  CHILD"— ARLISS  in  "THE  MAN 
WHO  PLAYED  GOD"— ROBINSON  in  "HATCHET  MAN 
POWELL  in  "HIGH  PRESSURE"— and  "UNION  DEPOT".) 


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from  this  week's  Motion 
Picture         (March  28) 


MOTION  PICTURE 

DAILY 


Fireman 9  Breaks  Record  in 


risco  with  $9,000  Overage 


.  Los  Angeles,  March  27. — "The 
Man  Who  Played  God"  was  the  only 
attraction  to  rise  above  the  average 
level  with  its  gross  of  $16,000  repre- 
senting an  overage  o{  two  grand.  De- 
spite a  -$5  opening,  "The  Wet  Pa- 
rade" failed  by  $500  to  hit  par,  get- 
ting $15,500  on  the  week.  That  was 
good,  considering  the  terrific  licking 
taken  by  other  houses. 

Estimated  takings  for  the  week 
ending  March  23: 

"THE   WET  PARADE"  (M-C-M) 

GRAUMAN'S  CHINESE— (2.500),  50c- 
$1.50,  7  days,  $5  premiere.  Sid  Crau- 
man  stage  show.  Gross:  S15.500.  (Average, 
$16,000.) 

"SHE   WANTED  A  MILLIONAIRE" 

LOEWS     STATE— (2,416),     35c-65c,  7 
days.  '  Stage  play.  "Sons  o'  Guns."  Gross: 
$19,000.    (Average.  $27,000.) 
"LADY    WITH    A   PAST"    (RKO  Pathe) 

ORPHEUM-(2,r50),  3Sc-6Sc,  7  days,  2nd 
week.  Duke  Ellington  and  orchesrra. 
Gross:  $11,500.   (Average.  $16,000.) 

"FORBIDDEN"  (Col.) 

PANTAGES  HOLLY WOOD-O.OOO),  35c- 
65c.  7  days.  Stage  show.  Gross:  $10,000. 
(Average,  $15,000.) 

"THE  WISER   SEX"  (Para.) 

PARAMOUNT— (3.596),  35c-o5c,  7  days. 
Stage  show.  Gross:  $14,000.  (Average.  $25,- 
MO.) 

"NICE  WOMEN"  (Univ.) 

RKO— (2.700),    35c-65c,    7    days.  Vaude- 
ville.   Gross:    $9,500.    (Average,    $15,000  ) 
"THE  HEART  OF  NEW  YORK" 
(Warners) 

WARNER  BROS.  HOLLYWOOD-U.. 
000),  35c-50c,  7  days.  Stage  show  Gross: 
$15,000.   (Average,  $14,000.) 

"THE  MAN   WHO  PLAYED  COD" 
(Warners) 

WARNER  BROS.  DOWNTOWN—  (2,- 
400).  35c-50c,  7  days.  Vaudeville.  Gross: 
$16,000.  (Average,  $14,000.) 

"PLAY  GIRL"   (F.  N.) 

WARNER  BROS.  WESTERN— (2.400). 
50c.75c.  7  days.  Cross:  $7,000.  (Average. 
$15,000.) 

"THE   GREEKS    HAD    A    WORD  FOR 
THEM"  (U.  A.) 

UNITED  ARTISTS— (2.100).  35c-65c.  4th 
week,  5  days.  Gross:  $6,600.  (Average,  $13,- 
503.) 

Tough  on  B.O. 
In  Providence 


Providen'ce,  •  March  27.— The  usual 
Holy  Week  slump  sent  grosses  skid- 
ding to  the  bottom  this  week,  all 
houses  taking  it  on  the  button.  Loew' 
with  "The  Passionate  Plumber"  went 
down  to  $8,500,  although  everybod 
thought  the  picture  was  swell  an* 
dailies  played  up  Jimmy  Durante' 
schnozzle  in  a  special  cartoon  strip: 

The  combination  houses,  Albee  and 
Fays,  also  found  tough  sledding,  be- 
ing off  around  $2,000  from  their  usual 
intake. 

Estimated  takings  for  the  week 
ending  March  24 : 

"THE    IMPATIENT    MAIDEN"  (Univ.) 

RKO  ALBEE— (2.300),  15c-75c,  7  days. 
Gross:   $8,000.   (Average.  $10,000.) 

"THE   WISER  SEX"  (Para.) 
MAJESTIC— (2.300).     15c-S0c.     7  days 
Cross:  S6.300.  (Average.  $10,000.) 

"THE  PASSIONATE  PLUMBER" 
(M-G-M) 

-LOEW'S  STATE-(3,800).  15c-50c.7  days. 
Gross:   $8,500.   (Average,  $16,000.) 

"HELL'S  HOUSE"  (Ziedmun) 
PARAMOUNT-12.300),   15c-50c.  7  days. 
Grass:    $5,000.    (Average.  $6,000.) 
"DISCARDED   LOVERS"  (Action)  and 

"LAW  AND  ORDER"  (Univ.) 
RKO  VICTORY— (1,600),  10c-35c.  7  days 
Crass:   $2,000.    (Average.  $3,000.1 

"POLICE  COURT"  (Monogram) 
FAYS— (1,600),    15c-S0c,    7    days.  Gross: 
$5,200.  (Average.  $8,000.) 


San  Francisco,  March  27. — Buga- 
boo of  Holy  Week  failed  to  stop  Joe 
E.  Brown  at  the  Warner  and  he  hung 
up  an  all-time  record  for  the  house 
at  $19,000  on  "Fireman,  Save  My 
Child."  At  the  Orpheum,  Thurston, 
the  magician,  was  held  over  and 
helped  "The  Silent  Witness"  to  chalk 
up  $15,000,  which  is  big  business  for 
that  house. 

Estimated  takings  for  the  week  end- 
ing March  22 : 

"AFTER  TOMORROW"  (Fox) 

FOX— (4,600),  35c-60c,  7  days.  Stage 
revue.    Gross:  $32,000.    (Average,  $32,000.) 

Week  ending  March  23: 

"EMMA"  (M-C-M) 

EL  CAPITAN— (3,100),  25c-40e-60c,  7 
days.  Stage  revue.  Cross:  $15,500.  (Av- 
eragc,  $13,000.) 

"SILENT  WITNESS"  (Fox) 

ORPHEUM— (3.000),     35c-60c,     7  days. 


Thurston,  magician,  in  person.  Gross: 
$15,000.     (Average.  $9,000.) 

"SKY  DEVILS"  (U.A.) 

UNITED  ARTISTS— (1,200),  25c-40c-60c, 
2nd  week,  7  days.  Gross:  $7,000.  (Av- 
erage, $10,000.) 

"CAY  CABALLERO"  (Fox) 

WARFIELD-12.700),  35c.60c.  7  days. 
Stage  revue.  Gross:  $20,000.  (Average. 
$21,000.) 

Week  ending  March  21: 

"CARNIVAL  BOAT"  (RKO  Pathe) 

GOLDEN  GATE— (2,800),  2Sc-40c-60c.  7 
days.  Vaudeville.  Gross:  $12,500.  (Av- 
erage. $13,000.) 

"FIREMAN,  SAVE  MY  CHILD" 
(Warners) 

WARNER  — (1,385),  3Sc-50c.  7  days. 
Gross:   $19,000.      (Average,  $10,000)  • 

Week  ending  March  25: 
"THE  FLUTE  CONCERT  OF  SANS 
SOUCI"  (German) 

-  FILMARTE— (1,400).   3Sc-50c,   7  days. 
Gross:  $2,750.     (Average.  $2,509.)  J 
"STRANGERS  IN  LOVE"  (Para.) 
PARAMOUNT  — (2.670).    25c-35c.60c,  7 
days.    Gross:  S13.S0O.    (Average.  $13,000.) 


Snow  Storms  TPlay  Girl 
Hit  Buffalo  I   Best  Bet  in 


First  Runs 


Buffalo.  March  27. — Holy  Week 
records  might  have  been  set,  but  for 
a  severe  snow  and  ice  storm  accom- 
panied by  a  temperature  drop.  At  that 
exhibitors  were  better  satisfied  than 
heretofore. 

Estimated  takings  for  the  week 
ending  March  25: 

"UNION  DEPOT"  (F.  N.) 

BUFFALO— (3,500).  .lOc-uSc.  7  days.  Lil- 
yan  Tashman  on  stage  Gross:  $23,000. 
(Average.  $25,000.) 

"MURDERS    IN    THE    RUE  MORGUE" 
(Univ.) 

CENTURY-(3.000).  2Sc-35c,  7  days. 
Gross:  $7,000.   (Average.  S7.50O.) 

"BEN-HUR"  (M-C-M) 
COURT  STREET— (1.800).   25c.   3  day 
Gross:    $1,600.   (Average   lor   week.  $4,500.) 
"BUSINESS    AND    PLEASURE"  (Fox) 
GREAT  LAKESM3.000).  25c-50c.  7  day- 
Gross:  $14,500.  (Average.  $17,500.) 

"THE  WISER  SEX"  (Para.) 
HIPPODROME-(2,100),  2Se-S0c,  7  day 
Vaudeville.  Gross:  $14,000.  (Average,  $15, 
000.)  -  ; 

"THE  MONSTER  WALKS"  (First  Div.) 

LAFAYETTE— (3.500).  25c.  7  days.  Cross: 
$9,000.   (Average.  $8,500.) 


Jhuiianapol^ 

Indianapolis,  March  27. — "Play 
Girl"  was  the  Only  picture  which  top- 
ped par  last  week,  getting  $4,500  at 
the  Apollo,  which  was  §500  better 
than  average.  Other  houses  slumped 
due  to  Holy  Week. 

Estimated  takings  for  the  week  end- 
ing March  25 : 

"PLAY  GIRL"  (Warners) 

APOLLO — (1.100).  2Sc-50c,  7  days.  Gross: 
S4.S00.    (Average.  $4,000.) 

"WISER  SEX"  (Para.) 
CIRCLE-(2,600).  25c  S0c.  7  days.  Gross 
$6,000.    (Average.  $7,000.) 
"LADY   WITH   A  PAST"  (RKO-Pathe), 
JNDIANA-(3.3O0L  25c-50e,J7  days.  Grossl 

'^arthelmess^ 
\  Is  Headliner 


Dancers^_and 
DocioT"  Tiect 
In  Saint  Paul 


St.  Paul,  March  27. — "Dancers  in 
the  Dark"  and  "Alias  the  Doctor" 
licked  par  to  the  tune  of  one  grand 
each,  while  the  other  first  run  spots 
just  reached  average. 

Estimated  takings  for  the  week  end- 
ing March  25  : 

"ALIAS  THE  DOCTOR"   (F.  N.) 

PARAMOUNT— (2.300).  25C-50C.  7  days 
Gross:    $8,000.       (Average.  $7,000.) 

"DANCERS  IN  THE  DARK"  (Para.) 

RIVIERA— (1,300).  25c-3Sc50c.  7  days. 
Grass:  $6,000.      (Average.  $5,000.) 

"PRESTICE"   (RKO  Pathe) 

RKO  ORPHEUM— (2.600).  25c.50c.  7 
days.  Vaude.  Gross:  $12,000.  (Average. 
$12,000) 

"THE  STRUGGLE"  (U.  A.) 

SHUBERT— (1,500).   15c-25c.40c.  7  days. 

Gross:    $3,500        (Average.  $2,500.) 
"BEAST   OF   THE  CITY"  (M-C-M) 
TOWER-  (1,000),  15C-2SC,  7  days.  Gross: 

$2,000.     (Average,  $2,000.) 


In  Mill  Cit 


itj 


Minneapolis,    March    27.  —  Big 
money  of  the  week— $25,000— went  to 
.ichard   Barthelmess   in  "Alias  the 
'  ictor"  at  the  Minnesota,  the  show 
luding  Cab  Calloway  and  his  band, 
le  figure  was  five  grand  over  par. 
,  wo  other  first  runs  reached  the  av- 
erage figure,  the  rest  dropping  below. 

Estimated  takings  for  the  week 
ending  March  25: 

"THE  DECEIVER"  (Col.) 
ASTER-1812).   20c-25c,   3   days.  Gross- 
$700.      (Average,  $750.) 

"THE  MAD  GENIUS"  (Warners) 
ASTER-(812).   20c. 2Sc,   4   days.  Gross- 
$700.      (Average,  $750.) 

"WAYWARD"  (Para.) 
LYRIC— (1,238).  20c-4Oc.  7  days.  Gross- 
$2,000.      (Average,  $2,500  ) 

"ALIAS   THE  DOCTOR"   (F.  N.) 
MINNESOTA-HOOO).   30c-7Se.   7  days 
Cab  Calloway  and  his  band.     Gross:  $25  . 
000.     (Average.  $20,000.) 
"GREEKS  HAD  A  WORD  FOR  THEM" 
(U.  A.) 

PANTAGES-(l.SOO).  2Se.35c-50c,  7  days 
Gross:  $4,000.     (Average,  $4,000.)  - 
"PRESTIGE"    (RKO  Pathe) 
RKO   ORPHEUM— (2,900).   2Sc35c-50c.  7 
ays.    Nan  Halperin  heading  vaude.  Gross: 
512,000.      (Average.  $14,000.) 

"DISORDERLY  CONDUCT"  (Fox) 
STATE— (2.300).      25c-35c-S0c.      7  days. 
Gross:  $8,000.     (Average.  $8,000) 


►alto.  Groans 
As  All  Houses 
Take  Big  Dip 

Baltimore,  March  27.— Theatres 
here  were  socked,  terrifically  during 
Holy  Week,  Loew's  Stanley  and  the 
continued  run  engagement  at  the 
Parkway,  the  only  ones  running  any- 
where near  normal.  At  the  former 
"Polly  of  the  Circus"  was  advertised 
heavily  in  advance  and  hit  just  the 
average,  while  "Broken  Lullaby"  did 
$400  aboye  normal  on  its  continued 
run  at  Loew's  Parkway. 

Estimated  takings  for  the  week  end- 
ing March  24: 

"THE  WISER  SEX"  (Para.) 

LOEW'S  CENTURY— (3,076).  25c-60c.  6 
days.  Stage  show.  Gross:  $16,000.  (Aver- 
■iv  <19.000.) 

"THE  BROKEN  LULLABY"  (Para.) 

LOEW'S   PARKWAY-1987).   15c-35c,  6 
days.    Gross:  $3,900.    (Average,  $3,500.) 
"POLLY  OF  THE  CIRCUS"  (M-G-M) 

LOEW'S  STANLEY-<3.532).  25c-60c,  6 
days.    Gross:  S17.S00.    (Average,  $17,500.) 
"COCK  OF  THE  AIR"  (U.  A.) 

LOEW'S  VALENCIA — (1,487),  2$c-35c.  6 
days.    Gross:  $2,800.     (Average,  $2,800.) 
"THE  CAY  CABALLERO"  (Fox) 

NEW— (1.600).  25c-50c,  6  days.  Gross: 
$5,000.    (Average.  $8,000.) 

"WH1STL1N'  DAN"  (Tiff.) 

RIVOLI— (1,982),  20c-40c,  6  days.  Grass: 
$2,000.    (Average,  $5,500.) 

Week  ending  March  25: 

"PLAY  GIRL"  (Warners) 

KEITH'S-(2,SO0),    2Sc.35e.50c.    6  days. 
Vaude.     Gross:  $7,000.     (Average,  $10,000.) 
"THE  BIG  SHOT"  (Pathe) 
HIPPODROME— (3,25)).     25c-35c-50c,  6 
days,  plus  a  Sunday  midnight  show.  Vaude- 
-  He.   Grass:  $9,500.    (Average.  $12,000.) 

Week  ending  March  26: 

"KILUNC  TO  LIVE"   (Foreign)  and 
"THE  FRONT  PAGE"  (U.  A.)  ' 

EUROPA-(267).  25c-35c-S0c,  6  days, 
ross:  $600.   (Average,  $SS0.) 

'Union  Depot' 
Top  in  Poor 
Denver  Wee] 


Denver,  March  27.— "Union  De- 
pot" was  the  _  outstanding  attraction 
in  a  week  which  saw  all  other  first- 
runs  going  below  par.  It  took  in  $16,- 
000  at  the  Denver,  the  figure  repre- 
senting an  overage  of  one  grand. 

Estimated  takings  for  the  week 
ending  March  24: 

"UNION  DEPOT"  (F.  N.) 
DENVER-(2.300),    25c.40c-65c.    7  days. 
Stage  show.  Gross:  $16,000.  (Average,  $15,- 
000.) 

"RACING  YOUTH"  (Univ.) 

HUFFMAN'S  ALADDIN — (1,500),  35c- 
50c-7Sc,  7  days.  Gross:  $5,000.  (Average, 
$7,000.) 

"CHEATERS  AT  PLAY"  (Fox) 

HUFFMAN'S  RIAI.TO-(900),  20c-25e- 
40c-50c,  7  days.  Grass:  $3,700.  (Average. 
$3,500 ) 

"THE  SILENT  WITNESS"  (Fox) 

HUFFMAN'S  TAUOK— (2.0C0),  25c-35c- 
S0C-60C,  7  days.  Gross:  $6,500.  (Average. 
5Hi, (»>>)■ 

"CARNIVAL  BOAT"  (RKO  Pathe) 

ORPHEUM— (2,600).  25c.35c40c-6Sc.  7 
days.  Vaudeville.  Gross:  $14,000.  (Average, 
$16,000.) 

•THE  WISER  SEX"  (Para.) 

PARAMOUNT— .(2,000),  25c.35c.S0c,  7 
days.    Gross:  $8,000.  (Average,  $11,000.) 


Smith  Accompanies  Espy 

St.  Louis,  March  27.— Robert  T. 
Smith,  former  house  manager  of  the 
Ambassador  here,  will  accompany  J. 
Reeves  Espy  when  he  goes  to  Los 
Angeles  to  rejoin  the  Skouras 
brothers,  who  recently  took  over  the 
Fox  West  Coast  Theatres. 


r£KE*»3 


*  vji-*>. 


one  of  the  stirring  plU^&L 

.*»<>  FIRST  NATIONAL 

writing  in  Motion  Picture  History! 


Now  you  can  get 

SOUND 


SLEEP 


every  night  this 
Spring  and  Summer! 


BARBARA  STANWYCK  in  "SO  BIG" 
by  Edna  Ferber 


(A  Warner  Bros.  Picture! 


"MAN  WANTED" 
with  KAY  FRANCIS 


(A  Warner  Bros.  Picture) 


(A  Warner  Bros.  Picture) 


'THE  MOUTHPIECE"  with 
Warren  William  and  Sidney  Fox 

RUTH  CHATTERTON  in 
"The  Rich  Are  Always  With  Us".  „,►.„,.,-, ..... 

'BEAUTY  AND  THE  BOSS"  with 


arsh-  Warren  William 


(A  Warner  Bros.  Picture) 


'S  TOUGH  TO  BE  FAMOUS' 


with  Douglas  Fairbanks,  Jr.  (A  First  National  Picture) 

And  so  on —far  into  the  Fall— from 


No  drugs  — no  dope— no  hooey! 
Just  the  restful  assurance  that 
the  only  companies  that  have 
come  through  with  real  money 
product  in  the  past  3  months, 
are  set  to  follow  through  week 
after  week  with  others  just  as  big! . . 


>  JOAN  BLONDELL  in 

"THE  FAMOUS  FERGUSON  CASE',1  *.«.«. 

>  EDWARD  G.  ROBINSON 

in  "TWO  SECONDS"  (A  First  National  Picture) 

>  JOE.  E.  BROWN  in 

"THE  TENDERFOOT"  (A  First  National  Picture) 

>  GEORGE  ARLISS  in 

"A  SUCCESSFUL  CALAMITY"  .  »„„„„„ 

»  CONSTANCE  BENNETT  in 

'  'THE  DANGEROUS  SET",,  w™, .™.  *  

.  WILLIAM  POWELL  and  KAY  FRANCIS 

in  "The  Jewel  Robbery"  (A  Warner  Bros.  Picture) 


Jfe.v 


■pip  MRfl'  «p 

WARNER  BROS.  —  FIRST  NATIONAL 

twmen  of  the  Hour! 


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VITAGRAPH,  INC..  DISTRIBUTORS 


IT'S  GOT  THE 
DADDY  LONG  LEGS 


Don't  wait  for  your  audiences  to  discover 
that! 

Plug,  boost,  push  and  shout  it  to  a  smash 
opening. 

It  will  live  up  to 
WA II  M  E  II  every  promise 


Released 
APRIL  10th 


the  "Daddy"  of  "Daddy  Long  Legs"  in 

AMATEUR 

DADDY 

with  MARIAN  NIXON,  Rita  La  Roy,  William  Pawley 

From  Mildred  Cram's  novel,  "Scotch  Valley."    Directed  by  JOHN  BLYSTONE 


Truer  now  than  ever  before  -  FOX  PLAYDATES  ARE  PAY  DATES 


^  1932     ©C1B  150127 

MOTION  PICTURE  HERALD 


Vol.  107,  No.  I 


April  2,  1932 


NEWSREELS  AND  THE  POLL 

I  T  is  more  than  passing  strange  that  the  extensive  questionnaire 
I  of  the  "Motion  Picture  National  Preference  Poll"  now  in  the 
I  process  of  submission  to  selected  lists  intended,  it  is  said, 
to  ultimately  reach  some  twelve  millions  of  persons,  makes  no 
reference  to  and  asks  no  expression  on  the  newsreel. 

The  newsreel  is  admittedly  the  one  expression  of  the  screen 
least  subject  to  or  vulnerable  to  the  attack  of  the  foes  of  the 
screen,  and  it  is  admittedly  the  one  screen  product  more 
generally  accepted  with  appreciation  and  enthusiasm  by  the 
more  intelligent  minorities  of  the  box  office  patronage,  losing, 
the  while,  none  of  its  mass  appeal. 

Despite  the  fact  that  the  newsreel  is  ignored  by  the  Pref- 
erence Poll  it  is  in  truth  the  newsreel  which  is  in  the  minds  of 
the  spokesmen  of  the  industry  when  they  orate  upon  the 
"power  of  the  screen"  and  variously  seek  to  imply  for  it  the 
virtues  with  which  the  press  is  endowed  in  public  opinion.  True 
enough  the  newsreel  seldom  indeed  exerts  any  such  power. 
Not  once  in  a  blue  moon  does  a  newsreel  ever  take  a  healthy 
editorial  wallop  at  anything  or  anybody.    But  it  could. 

A  poll  which  goes  into  the  minute  classifications  of  drama 
and  lists  scenics  and  animated  cartoons,  can  ill-afford  to  ignore 
the  screen  form  which  is  in  fact  the  parent  of  the  art  and  the 
pioneer  of  most  of  its  technique.  Further  the  newsreel  is, 
save  for  the  occasional  exploration  picture,  practically  the  only 
fact,  or  non-fiction,  expression  of  the  screen. 

The  newsreel  is,  in  this  instance,  once  again  the  victim  of 
the  unappreciation  with  which  it  has  been  accursed  ever  since 
the  coming  of  the  feature  era,  continuing  to  be  bought  by 
the  exhibitor  as  a  mere  filler,  a  program  item  on  the  volume 
basis  of  the  old  General  Film  "program,"  and  dealt  with  by 
salesmen  as  a  little  white  trading  chip  for  one  of  the  chinks 
in  the  deal.  The  whole  situation  is  poisonously  reflected  in  the 
fact  that  the  difference  in  the  selling  price  of  a  bad  feature 
and  a  good  feature  may  be  two  million  dollars,  but  the 
difference  in  the  sales  reaction  to  the  best  newsreel  as  opposed 
to  the  weakest  newsreel  is  not  a  five  cent  piece,  on  national 
ratios. 

Once  upon  a  time  Mr.  Will  Hays  was  fond  of  the  phrase, 
"No  one  is  for  the  screen  but  the  people."  Apparently  no 
one  likes  the  newsreel  but  the  public. 

AAA 

FACTS  ONLY 

THE  career  of  the  late  Jeremiah  Joseph  Kennedy,  exten- 
sively surveyed  in  last  week's  MOTION  PICTURE 
HERALD,  is  unique  in  the  annals  of  the  screen  in  the  com- 
pleteness of  the  execution  of  a  plan,  program  and  campaign, 
extending  over  a  measured  period  of  years  for  the  attainment 
of  a  calculated  success. 

Mr.  Kennedy  was  the  first,  and  stands  yet  one  of  the  few, 
to  operate  with  precision  on  precise  information,  and  with  a 
total  disregard  of  "hunches"  and  of  the  Know-it-alls  of  the 
status  quo  which  he  invaded.  It  was  conspicuously  an  aspect 
of  his  work  that  in  the  main  he  went  afield  for  his  lieutenants 


and  brought  into  the  industry  a  type  of  personnel,  which  it 
had  not  evolved.  He  brought  electrical  engineers  to  give 
the  studios  lights  and  lighting  of  which  it  had  never  heard. 
He  changed  film  "manufacturing"  plants  into  "laboratories" 
to  attract  employes  above  the  factory  hand  type.  He  intro- 
duced accountants  and  statisticians  from  the  best  Wall  street 
establishements  before  Wall  street  knew  there  was  a  motion 
picture.  He  made  a  motion  picture  contract  a  contract  and 
not  the  mere  beginning  of  negotiations. 

Also  unique  among  important  operators  of  his  day  in  the 
industry  he  knew  where  his  period  began  and  ended,  took  his 
profits  and  quit  when  he  was  through.  Most  of  his  contem- 
poraries stayed  on  past  their  time  and  were  washed  clean  by 
the  tides  of  progress  on  the  same  beach  where  they  had  struck 
gold  a  few  years  before. 

AAA 

SYMPATHY 

ONE  may  perhaps  be  forgiven  for  a  considerable 
mingling  of  emotions  on  reading  the  Associated 
Press  dispatch  announcing  that  Dr.  George  W. 
Calver,  attending  Capitol  physician,  alarmed  by  "the  spec- 
tacle of  many  exhausted  members  of  the  hard  working 
House,"  has  issued  a  warning  "to  slow  down  to  avoid  danger." 
Considering  some  of  the  activities  by  which  some  members 
of  the  House  have  been  overworking  themselves  about  the 
motion  picture,  it  might  be  better  to  have  them  stop 
completely. 

AAA 
THE  TIME  TO  SELL 

I  F  one  may  assume  that  anyone  who  will  chew  gum  will  go 
J  to  the  pictures,  and  one  may,  then  the  advertising  perform- 
•  ance  of  the  William  Wrigley,  Jr.,  Company,  reported  in 
the  Wall  Street  Journal,  becomes  important,  especially  in 
view  of  the  fact  that  the  sales  involved  top  those  of  last  year. 
The  Journal  points  out  that  "enlarged  sales  so  far  this  year 
have  been  effected  by  increased  advertising.  Wrigley  is 
taking  advantage  of  the  fact  that  fewer  manufacturers  are 
competing  for  the  public's  attention." 

AAA 

CONTACT 

THE  color  of  something  of  an  explanation  of  why  the 
motion  picture  exhibitor  across  this  broad  land  of  ours 
is  troubled  with  some  aspects  of  his  screen  ware  is  pre- 
sented, all  unintentionally,  in  an  interview  with  Mr.  Ernst 
Lubitsch,  in  which,  discussing  "sex"  and  the  pictures,  he  says: 
"The  fine  feelings  of  the  old  films  do  not  count  for  much 
now.  .  .  .  The  future  of  the  films  will  not  be  any  different 
from  the  future  of  the  world.  The  change  in  life  in  Manhat- 
tan will  be  reflected  in  the  films  from  Hollywood.  It  is  a 
great  place,  New  York.  I  had  a  good  time  here — a  party 
every  night."  Mr.  Lubitsch's  audience,  however,  does  not  go 
to  a  Manhattan  party  every  night. 


MOTION  PICTURE  HERALD  MARTIN  QUIGLEY,  Editor-in-Chief  and  Publisher 

Incorporating  Exhibitor's  Herald,  founded  1915;  Motion  Picture  News  founded  1913;  Moving  Picture  World  founded  1907-  Motography  founded  1909; 
The  Film  Index,  founded  1906.  Published  every  Thursday  by  Quigley  Publishing  Company  1790  Broadway,  New  \ork  City.  Telephone  Circle  7-3100.  Martxn  Qwley, 
Editor-in-Chief  and  Publisher;  Colvin  Brown,  Vice-President  and  General  Manager;  Terry  Ramsaye  Editor;  Ernest  A.  Rwelrtad,  Managing  Editor;  Chicago  °®ce- 
407  South  Dearborn  street,  Edwin  S.  Clifford,  manager;  Hollywood  office,  Pacific  States  Life  Building,  Leo  Meehan  >?.anae";  London  office ^Faraday _  House,  8-10 
Charing  Cross  Road,  London,  W.C  2  W.  H  Y^'oSBSS^^SoSS^  All'eliS  WtaSSf  'JSS^^^' *T3£££\>  &  New  ' Yor'k 
^z^^^l^^^lVo^  e~nt  and  °£eration  £.f  th<£treS'  -  Polished  every  fourth  week 

as  section  Tof  Mono« f  Picture  H«aLd.  Other  Quigley  Publications:  Motion  Picture  Daily,  The  Hollywood  Herald,  The  Motion  Picture  Almanac,  pubhshed 
annually,  and  The  Chicagoan. 


Headin'  West  ...  a  ship  of  adventure 
points  toward  the  setting  sun  as  it  plows 
the  momentarily  subdued  waters  of  the 
Bering  Sea.  A  still  photograph  shot  dur- 
ing the  cinematic  maneuvers  of  the  ex- 
pedition sent  to  the  North  Coast  of  Siberia 
by  the  American  Museum  of  Natural  His- 
tory (New  York),  and  representing  scenes 
incorporated  in  the  film  record  thereof, 
which  was  made  for  release  in  the  travel 
series  entitled  "Explorers  of  the  World." 

Still  Photography  by 
HAROLD  McCRACKEN 


of  the  month 


April    2,     !  932 


MOTION    PICTURE  HERALD 


9 


UNIT  AND  INDEPENDENT  PRODUCTION 
TO  BOLSTER  SCHEDULES  OF  MAJORS 


Most  Favorable  Opportunities 
in  Many  Years  Presented  to 
Independent  Producers  Under 
Larger     Companies'  Plans 

Theatre  owners  of  the  country  need  have 
no  worry  over  a  product  shortage  next 
season,  as  had  been  threatened  recently  be- 
cause of  the  new  economic  order  in  Holly- 
wood whereby  studio  costs  and  filming 
charges  were  ordered  reduced. 

Tentative  production  schedules  thus  far 
drafted  by  the  larger  companies  indicate  that 
they  will  offer  as  many  pictures  during  1932- 
33  as  were  available  this  season.  Nu- 
merically, major  studios  will  produce  fewer 
pictures,  but,  owing  to  new  operating  poli- 
cies to  be  adopted  by  several  companies  call- 
ing for  unit  production  and  the  distribution 
of  independent  product,  the  distribution  to- 
tal will  equal,  if  not  exceed,  that  of  the  cur- 
rent season. 

Comeback  for  Independents 

Under  the  new  operating  policies  already 
decided  on  by  three  large  producer-distribu- 
tors, unit  production  assumes  new  impor- 
tance in  the  industry  and  independent  stu- 
dios are  expected  to  realize  the  most  fa- 
vorable opportunities  for  distribution  by  the 
large  companies  that  have  been  afforded  them 
in  many  years.  Both  dictating  and  explain- 
ing these  innovations  in  operating  policies 
are:  reduced  production  budgets  being 
sought  by  all  studios  and  a  new  insistence 
on  product  of  higher  quality. 

Numerically  smaller  production  schedules 
are  incidental  to  reduced  budgets  being  de- 
cided on  for  next  season's  product.  Distribu- 
tion totals,  therefore,  will  be  augmented  by 
acceptance  of  independently  made  product 
of  good  quality  in  order  to  utilize  to  the  full- 
est the  normal  facilities  of  large  distribut- 
ing organizations.  Production  quality,  it  is 
believed,  will  be  improved  by  the  concen- 
tration of  studio  talent  on  fewer  pictures, 
which  will  be  made  possible  not  only  by 
reduced  schedules,  but  also  by  the  new  place 
of  unit  production  in  the  studio  scheme. 

More  Independent  Activity 

West  Coast  opinion  already  indicates  that 
the  1932-33  season  will  witness  more  inde- 
pendent production  activity  than  for  many 
years  past,  and  that  the  total  of  independent 
product  to  be  made  will  compare  favorably — 
numerically,  at  least — with  that  of  the  larger 
producers.  Studio  facilities,  too,  appear  to 
be  ample  to  accommodate  increased  indepen- 
dent activity.  In  addition  to  such  large  stu- 
dios as  Metropolitan,  Tec-Art,  Universal 
and  others  which  have  been  the  scene  of 
much  independent  production,  the  old  Pathe 
plant  at  Culver  City  is  now  available,  and 
the  old  Fox  Western  Avenue  plant  at  Hol- 
lywood likewise  has  been  untenanted  since 
Fox  activities  were  concentrated  at  West- 
wood  Hills. 

Tentative  production  plans  indicate  that 
nine  large  companies  will  distribute  385  pic- 
tures during  1932-33,  as  compared  with  the 


62  PLAYERS  LISTED 
AS  POTENTIAL  STARS 

The  studios  of  Warner,  Radio,  Para- 
mount, Fox,  Universal,  MGM,  in  the 
aggregate,  are  grooming  a  total  of  62 
young  players  who  they  believe 
are  potential  starring  material.  The 
players  are: 


FOX 


Peggy  Shannon 
Ralph  Bellamy 


James 


Alexander  Kirkland 
Sally  Eilers 
Dunn 


M-G-M 


Karen  Morley 
Roland  Young 
Margaret  Perry 


Maureen  O'Sullivan 


Dorothy  Jordan 
Nora  Gregor 
Madge  Evans 


PARAMOUNT 


Adrianne  Allen 
Richard  Bennett 
Adrienne  Ames 
Clive  Brook 
Frances  Dee 
Stuart  Erwin 
Wynne  Gibson 
Cary  Grant 
Phillips  Holmes 


Carole  Lombard 
Paul  Lukas 
Sari  Maritza 
Irving  Pichel 
Gene  Raymond 
Charles  Ruggles 
Randolph  Scott 
Sylvia  Sidney 
Alison  Skipworth 


Miriam  Hopkins 

RADIO 

Creighton  Chaney  Arlene  Judge 

Bruce  Cabot  Anita  Louise 

Phyllis  Clare  Julie  Haydon 

Rochelle  Hudson  Gwili  Andre 

Eric  Linden 

UNIVERSAL 


Andy  Devine 
Tune  Clyde 
Russell  Hopton 


Tom  Brown 
Arietta  Duncan 
Gloria  Stuart 


WARNERS 


Bette  Davis 
Marian  Marsh 
David  Manners 
Evalyn  Knapp 
Warren  Williams 


Helen  Vinson 


Allan  Lane 
George  Brent 
Mae  Madison 
Helene  Barclay 
Ruth  Hall 


377  pictures  on  the  current  season's  distribu- 
tion lists  of  10  companies.  Of  the  385  pic- 
tures, a  minimum  of  33  will  be  turned  out 
either  by  production  units  or  independent 
companies. 

Unit  Films  for  Radio 

Unit  production  will  assume  its  greatest 
significance  in  the  distribution  plans  of  RKO 
Radio  Pictures.  Tentative  plans  of  this  com- 
pany call  for  distribution  of  a  minimum  of 
approximately  60  pictures,  46  of  which  will 
be  made  by  the  company.  In  addition,  four 
or  more  production  units  will  make  11  to  15 
additional  pictures,  and  this  number  may  be 
increased  later  on.  During  the  current 
season,  Radio  is  distributing  45  of  the  57 
pictures  originally  announced  on  the  com- 
bined Radio  and  Pathe  schedules. 

Unit  production  will  also  be  an  important 
phase  of  the  distribution  activities  of  Para- 
mount Publix  next  season.  Charles  R. 
Rogers  will  produce  eight  pictures  for  Para- 
mount distribution  and  there  is  a  strong 
likelihood  that  other  independent  or  unit 
productions  will  be  added  to  the  new  Para- 
mount schedule,  which  probably  will  aggre- 
gate 55  to  60  pictures.  Paramount  an- 
nounced 71  for  the  current  season,  but  sub- 
sequent eliminations  already  have  reduced 
this  number  to  60. 


Big  Producers  Will  Make  Fewer 
Pictures,  but  Acceptance  of 
Independent  Films  Is  Expected 
to  Increase  Distribution  Totals 


Units  producing  for  Paramount  will  be 
independently  financed,  while  those  produc- 
ducing  for  RKO  Radio  will  be  financed  by 
a  holding  company  organized  for  the  pur- 
pose, if  the  recommendation  of  Harold  B. 
Franklin,  executive  advisor  to  President 
Hiram  S.  Brown,  is  followed. 

Columbia  Maintaining  Schedule 

Columbia  is  preparing  its  new  schedule  at 
the  present  time,  and,  according  to  Charles 
Rosenzweig,  general  sales  manager,  there  is 
little  likelihood  that  the  current  season's 
schedule  of  26  features  and  16  Westerns 
will  be  reduced.  Jack  Cohn,  vice-president, 
already  has  announced  that  the  company  will 
make  at  least  one  Wheeler  and  Woolsey  fea- 
ture comedy  and  will  be  in  the  market  for 
good  independent  product  for  distribution 
during  1932-33. 

Tiffany  has  indicated  that  it  will  duplicate 
its  current  season's  schedule  of  12  features 
and  12  Westerns  next  season.  UniversaTs 
current  list  of  26  will  be  matched  next 
season,  Carl  Laemmle,  Jr.,  announced  while 
in  New  York  recently.  Present  indications 
are  that  there  will  be  no  reduction  next 
season  in  the  schedule  of  48  customarily 
made  by  Fox.  There  is  a  probability,  too, 
that  Metro-Goldwyn-Mayer  next  season  will 
exceed  its  usual  schedule  of  48,  as  it  will 
do  during  the  current  season.  Metro  will 
distribute  a  total  of  53  pictures  this  season, 
and  a  minimum  of  50  is  indicated  for  next 
season,  according  to  Howard  Dietz,  director 
of  advertising  and  publicity,  who  returned 
recently  from  Coast  conferences  on  new 
product.  Felix  Feist,  general  sales  manager, 
said  the  new  schedule  was  "undecided"  still. 

May  Be  Slight  Warner-FN  Drop 

Warner-First  National  may  make  a  slight 
reduction  in  numerical  totals  next  season,  as 
compared  with  the  current  schedule  of  70 
pictures.  Present  indications  are  that  only 
64  of  the  announced  70  will  be  made,  and 
that  next  season's  schedule  will  total  about 
60  pictures.  J.  L.  Warner,  however,  said 
while  here  recently  that  the  1932-33  pro- 
gram had  not  been  definitely  discussed  up 
to  that  time. 

Conferences  on  United  Artists  distribution 
plans  for  the  coming  season  were  concluded 
on  the  Coast  this  week,  but  a  formal  an- 
nouncement of  their  outcome  awaited  the 
return  of  company  executives  to  New  York. 
Home  office  opinion  inclined  to  the  belief 
that  there  would  be  no  reduction  next  season 
in  the  schedule  of  15  now  being  worked  out. 

No  change  in  Educational's  distribution 
plans  for  the  1932-33  season  is  seen  by  E. 
W.  Hammons,  who  indicated  that  the  com- 
pany would  match  this  season's  schedule  of 
52  two-reel  subjects  and  75  single-reel  sub- 
jects, in  addition  to  its  distribution  of  Tif- 
fany and  Sono-Art  World  Wide  feature 
product. 


10 


MOTION    PICTURE  HERALD 


April    2,  193? 


TAX  ON  ADMISSION  OVER  45  CENTS 
IN  NEW  PROPOSALS  BEFORE  HOUSE 


Committee  Estimates  Raising  of 
40  Millions  by  Latest  Plan; 
Industry  Unscathed  by  Defeat 
of  General  Sales  Assessment 

By  F.  L.  BURT,  Washington 

Theatre  admissions  exceeding  45  cents 
would  be  subject  to  taxation  under  new  pro- 
posals submitted  to  the  House  by  the  ways 
and  means  committee  on  Tuesday.  The  pro- 
posed levy  would  raise  $40,000,000,  accord- 
ing to  the  committee's  estimates. 

New  taxes,  together  with  those  already 
in  the  bill,  would  raise  a  total  of  $1,290,- 
000,000.  This  is  about  fifty  millions  more 
than  contemplated  in  the  original  bill,  a  num- 
ber of  taxes  having  been  included  apparently 
as  a  safeguard  should  the  House  reject  some 
of  the  proposals.  With  the  new  program 
before  it,  indications  are  that  the  House 
will  make  better  speed  in  disposing  of  the 
measure,  possibly  sending  it  to  the  Senate 
by  the  end  of  this  week  or  the  beginning  of 
the  next. 

Opposition  to  the  sales  tax,  as  expressed 
during  the  debate  which  culminated  in  its 
defeat  March  24,  was  widespread  among 
varied  interests.  It  included  the  antagonism 
of  the  East  to  the  proposed  tax  on  imported 
fuel  oil  and  gasoline ;  a  trade  between  the 
Western  seekers  of  the  oil  tax  whereby  they 
were  to  obtain  support  for  their  proposal  in 
return  for  votes  against  the  sales  tax;  the 
opposition  of  manufacturers  generally  to  the 
whole  principle  of  the  sales  tax,  and  the 
fight  of  the  Progressive  group  in  the  House 
against  any  tax  which  would  be  burdensome 
upon  the  workingmen,  as  it  was  contended 
the  sales  tax  would  be.  Amid  scenes  which 
recalled  those  of  war  days,  a  turbulent 
House  "kicked  out"  the  sales  tax  by  a  vote 
of  223  to  153. 

Series  of  Delays 

Possibilities  that  the  revenue  bill  may  not 
be  enacted  into  law  for  several  months  now 
are  seen  in  the  delays  the  measure  has  so 
far  encountered  in  the  House.  Preparation 
of  the  legislation  was  undertaken  early  in 
January,  and  hearings  were  held  on  the 
measure  during  the  latter  part  of  that  month, 
but  it  was  not  until  March  7  that  the  bill 
was  in  shape  to  be  reported.  After  passing 
the  House,  the  measure  will  go  to  the  Sen- 
ate, where,  again,  hearings  will  be  held 
which  probably  will  not  be  concluded 
until  well  toward  the  end  of  April.  The  bill 
must  then  run  the  gauntlet  of  the  Senate  and, 
after  passage  there,  must  go  to  a  conference 
committee,  where  any  differences  between 
the  two  Houses  will  be  ironed  out. 

Even  the  most  optimistic  observers  do 
not  believe  the  measure  can  be  finally  en- 
acted until  very  near  the  end  of  May.  at 
the  earliest,  and,  if  anything  occurs  further 
to  delay  the  bill,  it  will  go  over  until  the 
early  fall,  for  Congress  will  adjourn  or 
recess  about  June  10  in  order  to  clear  the 
way  for  the  two  national  conventions  at 
Chicago,  the  first  of  which  will  begin 
June  14. 

That  Congress  will  not  adjourn  from  June 
to  December  but  will  recess,  probably  until 


September,  now  appears  likely,  as  the  legis- 
lative "jam"  begins  to  make  itself  felt.  Con- 
sideration of  appropriation  bills  for  the 
Government  departments  has  been  post- 
poned by  the  Senate  until  after  it  has  had  a 
chance  to  read  the  House  tax  bill  and 
determine  the  extent  to  which  economy  must 
be  practiced,  and  this,  in  turn,  has  blocked 
the  disposal  of  other  matters  which  must 
be  finally  decided  before  Congress  can  ad- 
journ. 

If  the  tax  bill  is  not  passed  so  as  to  per- 
mit the  imposition  of  the  excise  taxes  by 
July  1,  the  attempt  to  balance  the  budget 
by  June  30,  1933,  is  threatened  with  failure, 
since  the  revenues  estimated  from  the 
measure  are  predicated  upon  having  these 
taxes  in  force  throughout  the  entire  fiscal 
year. 


French  Amusement  Industry 
Cancels  Threatened  Strike 

The  general  theatre  strike,  planned  in 
Paris  as  a  protest  against  war  in  general 
and  high  taxes  in  particular,  and  scheduled 
to  begin  on  Tuesday,  was  called  off. 

Premier  Tardieu  of  France  saved  the  sit- 
uation with  a  promise  to  arrange  at  least  a 
partial  reduction  in  tax  levies.  The  French 
amusement  industry,  therefore,  cancelled  the 
strike  order. 


This  IVeek 

Unit  and  independent  productions  will  bol- 
ster 1932-33  schedules  of  larger  com- 
panies Page  9 

Tax  on  admissions  above  4  5  cents  included 


in  new  proposals  before  House  Page  10 

New   Erpi   sound   improvement   shown  to 


electricians  by  Otterson 

Page  11 

B.   B.   Kahane   will   supervise   drafting  of 

1932-33   production   program  of  RKO's 

picture  companies 

Page  12 

New  frame  measurement  for  projectors  will 

become  effective  at  once 

Page  17 

Benjamin   De   Casseres   comments   on  cur- 

rent Broadway  plays  from  the  viewpoint 

of  the   motion  picture 

Page  20 

FEATURES 

Editorial 

Page  7 

Still  of  the  Month 

Page  8 

The  Camera  Reports 

Page  13 

Asides    and  Interludes 

Page  19 

J.  C.  Jenkins — His  Colyum 

Page  52 

School  and  Screen — By  Rita  C.  McGoldrick  Page  50 

DEPARTMENTS 

Box  Office  Receipts 

Page  39 

Passing  in  Review 

Page  34 

Managers  Round  Table 

Page  33 

Short  Features 

Page  78 

Chicago 

Page  78 

Music  and  Talent 

Page  67 

Technological 

Page  70 

The  Release  Chart 

Page  71 

Productions  in  Work 

Page  49 

Classified  Advertising 

Page  77 

Tiffany  Ordered 
By  Court  to  Drop 
Name;  Will  Appeal 


Tiffany  Productions,  Inc.,  is  instructed  to 
refrain  from  using  that  name  in  a  perma- 
nent injunction  issued  by  Supreme  Court 
Justice  Edward  Dore  at  New  York,  this 
week.  The  injunction,  sought  by  Tiffany  & 
Co.,  old  established  New  York  jewelry  firm 
has  been  the  subject  of  a  lengthy  legal  con- 
test in  New  York  courts.  The  picture  com- 
pany will  appeal  the  decision,  meanwhile  re- 
taining its  use  of  the  name,  according  to  its 
attorney. 

It  was  testified  that  the  picture  firm  em- 
ployed as  a  film  trade-mark  "a  revolving 
scintillating  gem,"  and  used  such  phrases 
as  Twenty  Gems  from  Tiffany"  and  "Tif- 
fany, It's  a  Gem,"  in  its  picture  advertising 
on  which  it  has  spent  $1,013,003  since  1928.' 

Justice  Dore  held  that  there  was  "no  col- 
orable reason"  for  the  use  of  such  terms 
"except  the  desire  to  obtain  the  benefit  of  the 
reputation  built  up  by  the  plaintiff  at  a 
great  expense  over  a  long  period  of  years." 
Testimony  revealed  that  the  jewelry  firm 
has  spent  $3,574,453.92  for  advertising  in 
New  York  alone  in  the  past  23  years,  and 
that  some  member  of  the  Tiffany  family  has 
been  connected  with  the  firm  since  1837. 


Ford  Announcement 
Also  in  Film  Form 


\\  ith  2,000  prints  already  on  exhibition 
or  en  route  to  theatres,  RCA  Victor  Com- 
pany claims  the  fastest  and  largest  job  ever 
turned  out  for  an  industrial  sound  picture 
was  gotten  under  way  this  week  simultane- 
ously with  the  published  announcement  in- 
troducing the  new  Ford  eight-cylinder  auto- 
mobile. This  subject,  initially  produced  si- 
lently and  with  secrecy  by  Ford  Motor  Com- 
pany, was  rushed  to  the  Metropolitan  stu- 
dio in  Detroit  last  Saturday.  There,  under 
direction  of  Maurice  Caplan,  the  picture  was 
cut  and  edited  and  scored  with  a  description 
of  the  new  car  by  "Ty"  Tyson,  Michigan 
radio  announcer,  and  then  orders  for  prints 
were  placed  with  Consolidated  Film  labora- 
tories in  New  York. 

Arrangements  for  distribution  were  made 
with  Allied  Theatres  and  a  number  of  cir- 
cuits and  in  addition  to  those  prints,  parts 
of  the  subject  are  claimed  to  have  been  re- 
leased by  newsreels.  The  picture  was  re- 
corded by  RCA  Photophone. 


Bob  Savini  Goes  South 

Bob  Savini,  special  representative  for 
Tiffany,  arrived  this  week  at  Lexington, 
Ky.,  to  launch  a  publicity  and  exploitation 
campaign  in  connection  with  the  opening  on 
Saturday  of  "Lena  Rivers"  at  the  Strand 
theatre,  Lexington. 


April    2,  1932 


MOTION    PICTURE  HERALD 


OTTERSON  DISPLAYS  ERPI  SOUND 

IMPROVEMENT  TO  ELECTRICIANS 


Company  Will  Soon  Introduce  a 
Wider  Sound  Range  Which  Is 
Expected  to  Establish  a  New 
Technique  in  Reproduction 

By  JAMES  P.  CUNNINGHAM 

At  a  New  York  luncheon  gathering  on 
Wednesday  of  some  900  executives  of  the 
electrical  world  belonging  mainly  to  the 
Eastern  consumers'  gas-and-electric  frater- 
nity, John  E.  Otterson,  president  of  Elec- 
trical Research  Products,  as  honor  guest 
and  sole  speaker,  revealed  the  secret  which 
Western  Electric  and  ERPI  have  been  care- 
fully guarding — in  true  Bell  System  fashion 
— these  past  several  months :  certain  im- 
provements in  the  sound  motion  picture 
which  executives  of  both  corporations  be- 
lieve will  bring  the  "perfect"  sound  film 
and  with  it  a  revolutionary  change  in  the 
industry's  recording  and  reproducing  tech- 
nique. 

The  occasion  was  the  regular  monthly 
meeting  of  the  Electrical  Association — for- 
merly the  New  York  Electrical  Board  of 
Trade,  of  which  Clarence  L.  Law  is  presi- 
dent, and,  following  a  few  remarks  by  Mr. 
Law  and  by  Frank  W.  Smith,  who  is  presi- 
dent of  the  New  York  Edison  Company, 
and  of  United  Electric  Light  and  Power, 
Air.  Otterson  launched  into  a  lengthy  and 
well  delivered  discussion  of  "A  Decade  of 
Progress  in  the  Recording  and  Reproducing 
of  Sound." 

Demonstrates  Improvement 

During  his  discussion,  the  president  of 
ERPI  demonstrated  to  the  audience  the 
improvement  in  sound  from  disc  records  as 
made  in  1922  by  acoustic  recording,  with 
records  electrically  recorded  by,  orthoponic 
and  exponential  horn,  as  developed  in  1925. 
Otterson  then  rounded  out  his  demonstra- 
tion with  ERPI's  heretofore  closely  con- 
cealed secret :  a  technical  improvement 
which  gives  what  sound  experts  call  the 
widest  range  in  sound  reproduction  ever 
made  available  since  the  sound  film  was 
first  heard.  The  large  meeting  room  in  the 
Astor  hotel  rocked  with  vibration  as  a  re- 
produced organ  selection  reached  the  deeper 
notes  on  the  lower  keyboard,  just  as  a  the- 
atre responds  to  an  organ. 

Requires  Reproducer  Changes 

Basically  the  improvement  in  ERPI's 
system,  which  was  developed  in  the  lab- 
oratories of  the  Bell  interests  in  Bethune 
street,  New  York,  is  said  by  ERPI  engi- 
neers to  extend  the  band  of  frequencies 
which  the  theatre  is  capable  of  reproducing 
about  20  to  25  per  cent  higher  and  lower 
than  at  present.  The  change  is  more  ob- 
vious to  the  ear  than  is  the  change  which 
took  place  between  the  electrically  recorded 
orthoponic  record  of  1925,  over  the  "tinny," 
screech  and  "canned"  noises  which  came 
from  the  talking  machine  of  1922.  ERPI 
considers  the  new  system  as  eclipsing  its 
"noiseless  recording"  mechanism,  announced 
last  year. 

Electrical  Research  Products  is  not  yet 
ready  to  announce  the  details  pertaining 


to  the  merchandising  of  its  new  mechanism. 
It  will  require  certain  changes  in  the  re- 
producer and  will  necessitate  the  correction 
of  the  acoustical  arrangements  of  most  the- 
atres. This,  however,  depends  upon  the 
individual  situation.  The  changes  will  be 
made  on  a  "custom-made"  basis,  and  will 
end  Western  Electric's  attempt  to  com- 
pletely standardize  sound  equipment.  Each 
theatre  will  be  treated  individually,  although 
it  is  not  obligatory  for  an  ERPI  user  to 
make  use  of  the  new  system. 

In  addition  to  correction  of  the  theatre 
acoustics,  the  entire  reproducing  system  in 
each  theatre  must  be  "tuned-up"  and  "bal- 
anced." The  new  system  will  be  made 
available  to  studios  for  recording,  simul- 
taneously with  its  release  to  theatres  for 
reproducers. 

Otterson's  demonstration  of  the  new  wide 
range  frequency  reproducer  was  received 
with  much  interest  by  Will  H.  Hays, 
Adolph  Zukor,  Sidney  R.  Kent  and  R.  H. 
Cochrane,  who  represented  the  industry  at 
the  Electrical  Association's  meeting.  A 
comparative  few  in  the  industry  have  been 
aware  of  the  development. 

M  CM  Sales  Policy 
Gets  New  Airing  at 
Meeting  on  April  5 

Metro-Goldwyn-Mayer's  percentage  sales 
policy  will  again  become  the  subject  of  an 
industry  roundtable  discussion,  April  5, 
when  the  continuing  committee  appointed 
by  the  National  Protest  Meeting  of  last  fall 
confers  with  Felix  Feist,  MGM  sales  man- 
ager, in  a  one-day  closed  meeting  in  New 
York. 

Exhibitor  objections  to  Metro's  per- 
centage sales  policy  gave  rise  last  fall  to  a 
national  protest  meeting  held  in  New  York, 
but  opposition  was  withdrawn  when  Feist 
later  assured  the  meeting's  continuing  com- 
mittee that  its  12  "specials"  would  be  sold 
uniformly  throughout  the  country  at  25,  30 
and  35  per  cent,  with  weekend  play  dates. 
David  Barrist,  member  of  the  MPTO  of 
Eastern  Pennsylvania,  complained  to  the 
recent  Washington  convention  of  the 
MPTOA  that  this  policy  was  not  being 
adhered  to  and  presented  information  which, 
he  said,  showed  that  Metro  was  reducing 
the  percentage  agreed  on  in  certain  indi- 
vidual cases.   Reconvening  was  authorized. 

Objections  to  Metro's  demand  for  a  Sun- 
day playdate  guarantee  on  "Emma"  were 
raised  by  five  Cleveland  independent  cir- 
cuits which  refused  the  picture,  declaring 
that  they  would  play  it  at  the  distributors' 
terms  on  any  weekday  playdate  but  not  on 
Sunday.  No  objection,  however,  was  voiced 
to  the  percentage  figures  asked  for  the  pic- 
ture. The  recalcitrant  circuits  are :  Wash- 
ington Circuit,  Associated  Theatres,  Com- 
munity Circuit,  Paul  Gusdanovic  Circuit  and 
the  Levine-Schwartz  Circuit. 


Producers  Doing 
Good  Job,  Hays 
Survey  Indicates 

Producers  are  doing  a  good  job  of  meet- 
ing the  entertainment  requirements  of  to- 
day's picture  audiences,  if  the  first  returns 
from  the  audience  preference  poll  being  con- 
ducted by  the  Motion  Picture  Producers  and 
Distributors  of  America  can  be  taken  as  an 
indication.  Of  several  hundred  replies  to 
the  association's  questionnaire  addressed  to 
persons  of  prominence  throughout  the  coun- 
try no  valid  demands  were  made  for  any 
entertainment  element  not  available  already 
in  pictures. 

As  was  to  be  expected,  the  demand  of 
most  was  for  entertainment.  A  few  asked 
for  picture  elements  in  the  nature  of  propa- 
ganda, or  for  subjects  of  such  limited  audi- 
ence appeal  as  to  make  them  unprofitable 
production  ventures.  In  all,  little  criticism 
and  no  new  or  valuable  production  ideas 
made  their  appearance  in  the  first  response 
of  "fans." 

The  replies  revealed  that  for  the  most 
part  identical  entertainment  elements  are 
involved  in  both  popular  and  class  appeal 
of  pictures.  In  other  words,  the  same  fea- 
tures which  please  the  many  who  are  re- 
sponsible for  the  estimate  that  the  average 
mentality  of  picture  audiences  is  12  years, 
also  please  the  "highbrows,"  and  civic  and 
socially  prominent.  The  latter,  however, 
having  more  diversified  interests  and  crowd- 
ed lives,  do  not  attend  motion  picture  per- 
formances often  enough  to  alter  the  mental- 
ity of  the  average  audience  in  the  aggre- 
gate, according  to  one  interpretation  of  the 
poll. 

The  response  to  the  poll,  in  the  opinion 
of  the  Hays  office,  reveals  that  new  elements 
of  attendance  have  been  drawn  to  the  thea- 
tres by  today's  pictures,  but  this  opinion  is 
not  borne  out  in  the  preferences  expressed 
by  individuals  who  enumerate,  for  the  most 
part,  picture  themes  that  have  always  been 
available  in  the  theatre. 

Action  appears  to  be  most  in  demand  as 
an  element  of  picture  entertainment.  Com- 
edy, mystery  and  realism  were  other  ele- 
ments in  popular  demand.  Inspirational  and 
educational  elements  were  preferred  by  a 
few. 

Dreytuss  Not  Art  Director 

At  Radio  City,  Says  Roxy 

S.  L.  Rothafel  (Roxy)  said  yesterday 
that,  contrary  to  printed  reports,  Henry 
Dreyfuss,  because  of  other  previous  con- 
tracts which  occupy  his  time,  will  not  be 
associated  as  an  art  director  with  the  the- 
atres in  Radio  City  in  Rockefeller  Center. 

A  new  building  in  Rockefeller  Center  was 
announced  Wednesday  by  Metropolitan 
Square  Corporation,  holding  company  for 
John  D.  Rockefeller.  This  building  will 
be  known  as  La  Maison  Francaise. 


!2 


MOTION    PICTURE  HERALD 


April    2  ,    193  2 


KAHANE  TAKES  CHARGE  OF  RKO's 
1932-33  FILM  PRODUCTION  PLANS 


Hiram  Brown  Silent  on  Report 
Move  Is  Permanent,  With 
President  Concentrating  on 
Financial  Administration 

Executive  guidance  in  the  drafting  of  the 
RKO  picture  companies'  1932-33  produc- 
tion program  will  be  in  the  hands  of  B.  B. 
Kahane,  vice-president  and  general  counsel 
of  Radio-Keith-Orpheum,  who  left  for  the 
company's  Coast  studios  early  this  week  to 
assume  immediate  supervision  of  picture  ac- 
tivities and  to  be  on  hand  for  the  drafting 
of  new  production  schedules  later.  Kahane's 
appointment  to  indefinite  supervision  of  the 
studios  was  announced  earlier  in  the  week 
by  Hiram  S.  Brown,  president  of  RKO,  in 
the  following  manner : 

"To  enable  me  to  give  more  time  to  other 
matters  requiring  my  attention  for  the  next 
several  months,  I  have  arranged  for  the 
company's  vice-president,  B.  B.  Kahane, 
temporarily  to  take  over  the  supervision  of 
the  affairs  and  activities  of  RKO's  picture 
companies." 

Permanent  Appointment  Reported 

Brown  declined  to  comment  on  a  report 
that  in  the  future  he  would  devote  himself 
exclusively  to  administration  of  the  com- 
pany's financial  affairs,  after  delegating 
phases  of  operating  supervision  to  Kahane 
and  Harold  B.  Franklin,  who  is  executive 
advisor  to  Brown.  Under  such  an  arrange- 
ment, Kahane's  supervision  of  picture  ac- 
tivities would  remain  permanent,  and  Frank- 
lin would  be  appointed  an  executive  vice- 
president  of  RKO  with  the  authority  of  a 
general  manager,  if  not  actually  so  desig- 
nated. 

"My  job,"  Brown  said,  "is  president  of 
RKO.  That  embraces  all  phases  of  the  com- 
pany's activities.  For  me  to  discuss  for 
publication  any  of  the  internal  activities  and 
policies  of  the  company  in  which  I  am  en- 
gaged would  be  highly  inappropriate." 

Despite  the  description  of  Kahane's  ap- 
pointment as  a  "temporary"  one,  Brown  in- 
dicated the  possibilities  of  permanence  in 
disclosing  that  a  successor  to  Kahane's  post 
as  general  counsel  was  being  sought.  He 
said  that  he  was  unable  to  verify  reports 
that  William  Mallard,  of  the  company's  le- 
gal department,  would  be  appointed  to  the 
position,  adding  that  "no  decision  as  to  a 
successor  had  been  made  as  yet." 

Formal  appointments  of  Kahane  and 
Franklin  are  expected  to  be  made  at  the 
next  meeting  of  the  RKO  board  of  direc- 
tors, no  date  for  which  has  been  set  yet, 
according  to  Brown. 

Independent  Units  First  Move 

Among  the  first  concerns  of  Kahane  on 
his  arrival  on  the  Coast,  it  is  understood, 
will  be  the  organization  of  independent  pro- 
ducing units  to  operate  under  a  new  RKO 
financing  subsidiary.  A  minimum  of  three 
or  four  such  units  will  be  organized  to  pro- 
duce between  11  and  15  pictures  for  Radio- 
Pathe  distribution.  This  plan  is  in  accord- 
ance with  an  approved  recommendation 
made  by  H.  B.  Franklin,  and  will  boost  the 


B.  B.  KAHANE 


company's  proposed  distribution  schedule 
from  its  own  45  pictures  to  an  approxi- 
mate 60. 

Additional  "efficiency"  and  economy  rec- 
ommendations by  Franklin,  also  approved 
by  the  company,  will  result  in  the  discon- 
tinuance of  the  RKO  Theatre  of  the  Air 
hour,  the  company's  weekly  radio  broad- 
cast ;  the  RKO  music  department,  and  a 
corps  of  24  girls  which  has  been  maintained 
as  a  program  and  theatre  reviewing  unit  by 
the  home  office.  The  radio  hour  will  be 
discontinued  after  April  8,  but  there  is  a 
possibility  of  its  being  resumed  next  fall, 
according  to  company  executives  who  point 
out  that  the  broadcast  has  been  suspended 
for  the  summer  season  in  prior  years. 

Drop  Music  Department  April  15 

Abandonment  of  the  RKO  music  depart- 
ment, headed  by  Milton  Schwartzwald,  is 
scheduled  for  April  15.  The  circuit  is  un- 
derstood to  be  negotiating  for  musical  acts 
by  Schwartzwald  to  play  over  RKO  time. 
Abandonment  of  the  three  departments  will 
result  in  reductions  of  expenditure  of  $300.- 
000  annually,  according  to  company  esti- 
mates. 

B.  B.  Kahane  has  been  active  in  the  the- 
atre since  1919  when  he  came  to  New  York 
from  Chicago,  where  he  was  admitted  to 
the  bar  in  1912,  to  assist  in  the  organiza- 
tion of  the  Orpheum  Circuit,  Inc.  He  re- 
mained with  that  Western  circuit  as  general 
counsel,  secretary  and  treasurer  and  mem- 
ber of  the  board  of  directors,  returning  to 
Chicago  when  the  executive  offices  were  re- 
moved there  in  1922. 

With  the  consolidation  of  the  interests  of 
the  Orpheum  Circuit,  Inc.,  with  the  Keith- 
Albee  Company,  he  became  secretary  and 
director  of  the  Keith-Albee-Orpheum  Cor- 
poration with  headquarters  in  the  Palace 
Theatre  building.  Upon  the  formation  of 
Radio-Keith-Orpheum  Corporation  in  No- 
vember, 1928,  Mr.  Kahane  was  elected  sec- 


Financial  Plan  for 
Fox  New  England 

Under  a  new  plan  of  readjustment  of 
funded  debt  offered  to  stockholders  of  Fox 
New  England  Theatres,  Inc.,  by  Halsey, 
Stuart  &  Co.,  it  is  proposed  that  the  holders 
of  6y2  per  cent  convertible  sinking  fund  gold 
debentures  exchange  their  securities  pro  rata 
for  the  pledged  first  mortgage  bonds,  on  the 
basis  of  $3,621,900  for  $3,326,000  respec- 
tively. The  pledged  bonds  so  issued  in  ex- 
change would  be  subject  to  an  agreement 
deferring  the  sinking  fund.  The  first  mort- 
gage bonds  delivered  will  bear  interest  from 
Aug.  1,  1931. 

For  the  year  ended  Oct.  25,  1931,  the 
company  reported  a  net  amount  of  $750,660 
available  for  interest,  depreciation,  amort- 
ization and  federal  taxes. 

Slightly  more  than  65  per  cent  of  the 
Fox  Metropolitan  Playhouses,  Inc.,  6J/2  pei 
cent  convertible  notes  due  on  May  1,  and 
outstanding  in  the  amount  of  $13,000,000, 
have  been  deposited  to  date  with  the  Central 
Hanover  Bank  and  Trust  Company,  New 
York  depository,  according  to  the  note- 
holders' protective  committee.  The  com- 
mittee, headed  by  Ernest  W.  Niver,  indi- 
cated that  the  percentage  must  be  substan- 
tially increased  if  the  committee's  plan  of 
reorganization  is  to  be  hastened. 


Einfeld,  Blumenstock  Will 

Visit  Five  Key  Situations 

S.  Charles  Einfeld,  in  charge  of  advertis- 
ing and  publicity  for  Warner,  leaves  on 
Friday  for  Washington,  Pittsburgh,  Cleve- 
land and  Milwaukee  for  conferences  with 
local  circuit  advertising  managers  and 
branch  managers. 

Mort  Blumenstock,  recently  named  man- 
ager of  advertising  and  exploitation  of  War- 
ner theatres,  will  accompany  Einfeld.  It 
will  be  Blumenstock's  first  trip  away  from 
the  home  office  since  he  assumed  his  new 
post. 


RKO  Adds  Producer,  Editor 

Edward  J.  Montagne,  producer,  has  been 
signed  by  David  O.  Selznick,  in  charge  of 
production,  as  an  associate  producer  at  RKO 
Radio.  Elizabeth  North  has  been  appointed 
story  representative  in  London.  She  was 
formerly  scenario  editor  for  Basil  Dean, 
at  Associated  Radio  Pictures  in  England. 


retary  and  treasurer  of  the  company,  and 
a  member  of  the  board  of  directors,  execu- 
tive committee  and  finance  committee,  hold- 
ing similar  positions  in  the  subsidiary  com- 
panies. In  March,  1929,  Mr.  Kahane  was 
elected  a  vice-president  of  Radio-Keith-Or- 
pheum Corporation,  and  on  September  14  of 
that  year  succeeded  Maurice  Goodman  as 
general  counsel. 


April    2,  1932 


MOTION    PICTURE  HERALD 


13 


THE  CAMERA  CEECCTS 


HAUTEUR.  A  bit  of  high  hat  not 
really  intended  by  Joan  Crawford, 
M-G-M  star,  who  is  one  of  the 
extraordinary  galaxy  distinguish- 
'ng  "Gran  d  Hotel." 


MIXED  GROUP.  Representing  several 
fields,  but  mostly  motion  pictures.  A 
studio  incident  (or  event)  as  Dr.  Edwin  T. 
Hubbell,  famous  astronomer,  went  star 
gazing  at  M-G-M,  with  Will  Hays  also 
present.  Shown  on  the  "Huddle"  set  are 
Director  Sam  Wood,  Madge  Evans, 
Hubbell,  Ramon  Novarro  and  Hays. 


METRO  -  GOLDWYN  -  MAYER'S  APE  CLOSING  DEAL  FOR  CURRENT  STAGE  PLAY.    Principals  in  the  purchase 

*  *  *  *  by  Universal  of  "Counsellor  at  Law":  Joseph  P.  Bickerton,  Jr.,  the  producer; 

(Now  write  your  own  caption!)  Elmer  Rice,  the  author;  and  Carl  Laemmle,  Jr.,  Universal  production  chief. 


14 


MOTION    PICTURE  HERALD 


April    2,  193? 


FAME  WRIT  IN  CEMENT.  A  recent  ceremony  in  front  of  the  Grau- 
man  Chinese  theatre  in  Hollywood  as  Eddie  Cantor,  stage  actor  now 
famous  as  a  United  Artists  singing  comedian  (if  you  know  what  we 
mean),  imprinted  a  message,  his  fingerprints  and  shoe-prints  in  a  fresh 
block  of  sidewalk,  with  Sid  Grauman  officiating. 


SHOCK  PICTURE.  Featuring  Bela  Lugosi  of  "Dracula" 
and  "Murders  in  the  Rue  Morgue"  fame,  and  Boris 
Karloff,  who  here  suggests  a  good  pun  (if  we  could 
think  of  it)  because  of  his  role  in  "Frankenstein." 
Two  Universal  monsters  in  a  human  moment. 


WON'T  BE  LONG  NOW!  And  here  is  a  film  angle  on  the  1932 
baseball  season,  due  this  month,  with  Manager  Rogers  Hornsby  of 
the  Cubs,  Joe  E.  Brown  and  Buster  Keaton,  screen  stars,  and  Dave 
Bancroft  of  the  Giants  shown  before  a  benefit  game  at  which  the 
Joe  E.  Brown  cup  was  awarded.   (Joe  arid  Buster  also  ran.) 


AN  IRISH  SMILE.  For  sure'n  it's  a  smile,  and  it 
must  be  Irish,  since  it's  afther  belongin'  to  Mau- 
reen O'Sullivan.  Miss  O'Sullivan,  Universal 
player,  has  been  cast  opposite  Tom  Brown  in 
Universal's  production,  "Caliente." 


April    2,    19  3  2  MOTION    PICTURE  HERALD 


15 


NEW  REFLECTOR.  George  Bancroft,  Paramount  star,  displaying  one 
of  the  new  type  studio  accessories  put  into  regular  use  by  Paramount 
with  the  production  of  "The  World  and  the  Flesh."  The  reflector  is 
nickel-plated  and  has  from  200  to  300  small  rectangles,  which  have 
been  found  to  facilitate  lighting  with  the  new  incandescent  lamps. 


ON  AMERICA'S  ROOF.  Loretta  Young,  Warner 
Brothers  player,  a  long  way  from  sea  level  and  still 
on  terra  firma,  with  the  plane  that  brought  her  in 
full  flight  but  a  stone's  chuck  above.  Miss  Young  is 
shown  during  a  recent  visit  to  Boulder  Dam. 


CAPITALIST.  From  inebriate  pugilist  to  a  Ger- 
man industrial  baron  —  thus  have  recent  roles 
taken  Wallace  Beery.  Here  he  is  as  the  latter, 
in  M-G-M's  picturization  of  the  famous  novel 
and  stage  play,  "Grand  Hotel." 


URBAN  SHADOWS.  A  photographic  symphony  for  those  who  go  in 
for  modern  architectural  rhythms.  This  is  New  York,  today's  Athens 
and  Rome  (not  to  mention  Sodom  and  Gomorrah).  But  mostly  it's 
New  York,  slightly  rhapsodied  here  in  a  shot  from  the  Fox  Movietone 
one-reel  special,  "Manhattan  Medley,"  which  employed  infra-D  stock. 


16 


MOTION    PICTURE  HERALD 


April    2,  1932 


McCORMICK,  TURNER 
NAMED  TO  RKO  POSTS 


Two  Replace  Daab  and  Orowitz, 
Respectively,  Who  Resigned; 
McCormick  at  Radio,  Turner 
Has  Theatres,  Both  Under  Sisk 

S.  Barrett  McCormick,  most  recently 
identified  with  the  theatre  advertising  de- 
partment of  Lord  &  Thomas  and  Logan, 
advertising  agency,  and  Terry  Turner,  for- 
merly assistant  to  Hershel  Stuart,  publicity 
director  of  the  Fox  Poli  circuit  in  New 
England,  have  stepped  into  the  RKO  posts 
of  executive  in  charge  of  advertising  and 
publicity  of  Radio  Pictures,  and  a  similar 
post  in  the  RKO  theatre  circuit,  respectively. 

Their  entrance  into  the  company  follows 
the  resignation  late  last  week  of  Hy  Daab, 
for  several  years  heading  the  Radio  adver- 
tising department ;  and  of  Eli  M.  Orowitz, 
only  recently  named  to  the  theatre  position 
which  Jack  Hess  left  to  join  the  Paramount 
organization.  Reported  differences  with 
Robert  F.  Sisk,  last  week  named  to  the 
newly  created  post  of  director  of  advertising 
and  publicity  for  both  the  theatre  and  pic- 
ture divisions  of  RKO,  are  understood  to 
have  been  the  reason  for  the  resignations 
of  Daab  and  Orowitz. 

The  Radio  Pictures  department,  now  pre- 
sided over  by  McCormick,  has  been  rear- 
ranged under  a  plan  which  provides  for  the 
origination  of  theatre  advertising  with  Mc- 
Cormick's  staff.  Rutgers  Nielson  has  been 
named  general  press  representative,  and 
John  Moynihan,  formerly  handling  trade 
paper  material,  shifts  into  the  advertising 
division.  The  balance  of  the  staff  remains 
as  formerly.  Nielson  will  also  handle  trade 
paper  contacts  and  publicity. 

Both  McCormick  and  Turner  are  directly 
responsible  to  Sisk  under  the  arrangement. 

Charles  Washburn,  formerly  press  rep- 
resentative for  legitimate  theatre  and  vaude- 
ville organizations,  has  been  added  to  the 
theatre  division  under  Turner,  following  the 
decision  of  Richard  Maney,  also  a  "legiti- 
mate" press  representative,  not  to  accept  the 
position.  Washburn  is  exclusively  to  be  in 
charge  of  the  publicity  for  the  Palace, 
RKO's  ace  vaudeville  house  in  New  York. 

McCormick,  born  in  Denver,  received  his 
early  training  in  newspaper  work,  and  from 
there  moved  into  the  theatrical  business.  He 
leaped  into  national  prominence  in  theatre 
affairs  during  his  tenure  as  manager  of  the 
Circle  theatre  in  Indianapolis  and  the  Allen 
in  Cleveland.  In  addition  to  his  work  as 
manager,  McCormick  prepared  the  adver- 
tising, which  made  his  name  conspicuous. 
At  that  time  also  he  inaugurated  a  distinct 
form  of  stage  presentation  which  gained  a 
respectable  amount  of  attention. 

McCormick  next  assumed  the  post  of  di- 
rector of  publicity  and  exploitation  for  Pathe 
Exchange,  which  position  he  held  for  four 
and  one-half  years.  In  the  handling  of  Hal 
Roach  and  Mack  Sennett  comedies,  he  es- 
tablished the  "circus  night"  idea  in  exhibi- 
tion, based  upon  the  showing  of  three  or 
four  two-reel  comedies.  He  also  prepared 
manuals  containing  exploitation  ideas  for 
the  use  of  the  exhibitors.  He  resigned  from 


Pathe  to  become  eastern  representative  for 
Douglas  Fairbanks,  after  which  he  became 
associated  with  the  theatrical  department  of 
Lord  &  Thomas  and  Logan.  There,  with 
Jack  A.  Pegler,  McCormick  aided  in  the 
preparation  of  newspaper  campaigns  for 
"Amos  'n'  Andy,"  "Cimarron,"  and  more  re- 
cently "The  Lost  Squadron,"  among  others. 

Turner  was  born  in  Baltimore  and  also 
gained  his  early  press  experience  in  news- 
paper work  in  his  native  city.  He  inaugu- 
rated the  publicity  department  of  the  Loew 
circuit,  heading  that  department  for  14 
years,  during  which  time  he  occasionally 
managed  individual  Loew  houses.  He 
gained  a  reputation  for  sensational  theatre 
openings  in  the  course  of  handling  42  such 
affairs  for  the  circuit  with  de  luxe  theatres. 

Three  years  ago,  Turner  resigned  from 
Loew's  to  manage  his  own  vaudeville  acts 
with  George  Klein  under  the  firm  name  of 
George  Kelin-Terry  Turner  Attractions. 
Slightly  more  than  one  year  ago  Turner 
went  to  Europe  in  search  of  vaudeville  ma- 
terial. On  his  return  he  associated  himself 
with  Hershel  Stuart,  publicity  director  of 
the  Fox  Poli  circuit  in  New  England. 

Daab,  some  years  ago,  handled  studio  pub- 
licity for  FBO,  later  coming  to  New  York 
as  director  of  advertising  and  publicity  for 
the  company.  When  FBO  was  purchased 
by  RCA  from  Joseph  P.  Kennedy,  and  its 
name  changed  to  RKO,  Daab  continued  in 
the  post. 

Orowitz,  for  years  identified  with  radio 
broadcasting  exploitation  in  Philadelphia, 
came  to  New  York  some  time  ago  and 
joined  the  RKO  circuit  in  charge  of  vaude- 
ville exploitation  and  advertising. 

Camera  Field  Now 
Crowded:  Schulberg 

B.  P.  Schulberg,  in  charge  of  Paramount 
production  on  the  Coast,  has  issued  a  warn- 
ing to  amateur  photographers  who  envision 
highly  lucrative  positions  as  cameramen 
that  the  field  is  overcrowded  in  Hollywood. 
His  statement  is  designed  to  check  the  rush 
of  amateurs  to  the  Coast. 

Schulberg  said:  "The  chances  for  an 
amateur  motion  picture  photographer  break- 
ing into  the  big  time  in  Hollywood  are 
practically  one  in  a  million.  At  the  present 
time  there  are  more  accredited  cameramen 
in  Hollywood  than  can  be  taken  care  of  by 
current  production  plans  of  all  the  motion 
picture  studios." 


Sam  Lefkowitz  to  Warner 

Sam  Lefkowitz,  former  booker  for  RKO 
theatres,  has  been  named  office  manager  of 
Warner-First  National  Metropolitan  bran- 
ches, with  offices  at  the  New  York  exchange. 


Levine  Buys  Exchange 

Nat  Levine,  president  of  Mascot  Pictures, 
has  acquired  the  P.  C.  Hurst  Company  of 
Seattle,  independent  exchange.  Pete  Hig- 
gins,  formerly  with  Metro,  will  manage. 


American  Newsreel 
First  Release  Now 
Is  Set  for  August  1 

First  release  of  the  proposed  American 
Newsreel,  originally  scheduled  for  April  1, 
will  not  take  place  until  August  1.  Post- 
ponement is  attributed  by  the  company  "to 
the  large  number  of  prospective  theatre  ac- 
counts which  will  not  be  available,  because 
of  existing  contracts  for  established  news- 
reels,  until  after  that  date." 

Approximately  2,000  theatre  accounts  are 
in  prospect  for  the  August  1  starting  date,  it 
is  said,  as  compared  with  400  accounts  which 
would  be  available  as  of  April  1,  according 
to  Ross  D.  Whytock,  editor  of  the  new  reel. 
This  estimate  contemplates  closing  of  a 
deal  now  in  progress  for  showing  of  the 
reel  in  Allies  States  Association  theatres, 
the  bulk  of  which  are  not  now  available  also 
because  of  existing  newsreel  contracts. 

Plans  for  production  and  distribution  of 
a  series  of  26  novelty  short  subjects,  to  be 
known  as  the  "Rambling  Around  Series," 
have  been  completed  by  American.  A  skele- 
ton camera  organization  already  established 
by  the  reel  will  be  assigned  subjects  in  con- 
nection with  this  series  at  once,  Whytock 
said.  The  novelty  series  will  be  made  with 
sound,  although  the  newsreel  issues  will 
have  only  dialogue  accompaniment,  to  be 
supplied  by  Lowell  Thomas,  radio  broad- 
caster. 

The  following  independent  key  city  dis- 
tributors are  said  to  be  now  under  contract 
to  handle  both  the  newsreel  and  the  novelty 
series :  Co-operative  Film  Exchange,  Los 
Angeles  and  San  Francisco ;  Standard  Film, 
Buffalo  and  Albany ;  Graphic  Film,  Detroit ; 
Cosmos  Pictures,  Philadelphia,  and  Zenith 
Film  Co.,  Cleveland  and  Cincinnati.  Nego- 
tiations for  distribution  arrangements  in 
other  keys  are  under  way  as  well,  it  was 
reported. 

Charles  Kranz,  general  sales  manager,  de- 
nied reports  that  American  Newsreel  would 
be  a  "sponsored"  reel,  or  that  it  would  con- 
tain income-producing  editorial  matter  of 
any  description. 

"To  avoid  misinterpretations  of  this  kind," 
Kranz  said,  "we  have  even  changed  our 
office  address,  as  printed  on  our  correspond- 
ence, from  General  Motors  Building  to  1775 
Broadway." 


Millward  Reports  Loosening 
Of  Conditions  in  the  West 

D.  C.  Millward,  of  Cosmopolitan  ex- 
change, Portland  and  Seattle,  distributors 
of  Big  4  product,  has  returned  from  a  5,000- 
mile  tour  of  his  territory,  including  Ore- 
gon, Washington  and  Idaho,  and  he  reports 
that  the  so-called  slump  which  hit  the  East 
during  the  past  .six  months  was  later  in 
finding  its  way  to  the  West  Coast.  "It  was 
only  90  days  ago,"  says  Millward,  "that 
business  became  virtually  paralyzed  in  this 
territory.  However,  during  the  past  two 
weeks,  some  encouraging  progress  has  oc- 
curred, and  I  believe  that  we  are  defi- 
nitely coming  out  from  under,  and  with  the 
loosening  of  credit,  a  return  of  confidence  is 
seeping  into  the  field,  where  its  effects  should 
be  far-reaching." 


/\pru    /  ,     I  V  3  2 


MOTION    PICTURE  HERALD 


17 


NEW  FRAME  SIZE  FOR  PROJECTORS 
TO  BECOME  EFFECTIVE  IMMEDIATELY 


Theatres  and  Projectionists  Will 
Be  Given  Details  at  Once 
Through  Distribution  of 
150,000  Instruction  Leaflets 


Theatres  and  projectionists  of  the  coun- 
try will  be  made  acquainted  at  once  with  the 
new  uniform  frame  size  for  motion  picture 
projection  machines.  Operators  and  theatre 
owners  and  managers  throughout  the  United 
States  and  Canada  will  receive  detailed  in- 
structions regarding  the  new  uniform  image 
frame  size  as  established  by  the  Academy 
of  Motion  Picture  Arts  and  Sciences. 

Improvements  in  the  photographic  ap- 
pearance of  the  picture  on  the  screen  and 
increased  efficiency  and  speed  in  handling 
pictures  in  the  projection  booth  will  result 
from  the  new  practice  recommended  by  the 
production  industry's  cooperative  organiza- 
tion after  two  years  of  surveys  and  re- 
searches, according  to  Lester  Cowan,  ex- 
ecutive secretary  of  the  Academy,  who  also 
said  that  Hollywood  studios  will  benefit  by 
a  similar  Academy  uniform  image  frame 
size  in  use  since  February  15,  which  permits 
speedier  cinematography  and  more  flexible 
technique  in  talking  picture  making. 

150,000  Instruction  Leaflets 

In  the  educational  campaign  during  the 
next  two  months  to  acquaint  theatre  man- 
agers and  projectionists  with  the  details  of 
the  new  Academy  plan,  150,000  instruction 
leaflets  will  be  distributed  through  the  ex- 
changes. The  leaflets  will  accompany  the 
new  releases,  many  of  which  already  have 
been  photographed  in  the  new  Academy  im- 
age frame  size.  The  leaflets  will  also  be 
distributed  throughout  the  entire  industry. 

Production  and  theatre  companies  adopt- 
ing the  uniform  aperture  practice  plan  in- 
clude :  Columbia,  Darmour,  Educational, 
Fox,  Hal  Roach,  Metro-Goldwyn-Mayer, 
Paramount- Publix,  RKO-Radio,  Max  Sen- 
nett,  Tiffany,  United  Artists,  Universal  and 
Warner  Brothers-First  National. 

Plan  Followed  Extensive  Surveys 

Uniformity  in  the  size  and  shape  of  pictures 
as  photographed  in  Hollywood  and  projected 
in  the  theatres  will  be  attained  by  adoption 
of  a  uniform  aperture  size  for  the  camera  and 
one  for  the  projector.  By  the  new  plan,  the 
shape  of  theatre  screens  will  tend  away  from 
the  square  and  toward  an  oblong  of  approxi- 
mately three  by  four  proportions.  The  aper- 
ture dimensions  agreed  on  are  .631  inch  by 
.868  inch  for  cameras,  the  center  line  to  be 
.7445  inch  from  the  guiding  edge  of  the  film. 
For  projectors  the  agreed  figures  are  .600  inch 
by  .825  inch,  the  center  line  to  be  .738  inch 
from  the  guiding  edge.  It  is  said  that  estab- 
lishment of  the  uniform  practice  will  do  away 
with  wide  variations  in  apertures  which  have 
been  in  effect  during  the  past  two  years  and 
will  settle  difficulties  which  have  vexed  studios 
and  theatres  since  sound  track  was  put  on  mo- 
tion picture  film. 

The  uniform  aperture  practice  study  had  its 
inception  in  1929,  with  a  survey  of  new  prac- 
tices in  projection  that  had  developed  as  a 
result  of  the  placing  of  the  sound  track  on  mo- 
tion picture  film.   A  large  number  of  theatres 


Advantages  to  Studios, 
Theatres,  Pointed  Out 

In  announcing  the  beginning  of  an  educa- 
tional campaign  to  acquaint  the  industry 
with  the  technical  details  of  the  new  stand- 
ard frame  size,  the  Academy  of  Motion  Pic- 
ture Arts  in  Hollywood  this  week  pointed 
out  the  following  advantages  of  the  im- 
provement for  studios: 

First,  saving  in  time  now  spent  in 
setting  up  cameras  for  composition  in 
three  aperture  sizes. 

Second,  scaffold  lights  can  be 
lowered  from  three  to  five  feet,  mak- 
ing possible  a  reduction  in  the  wat- 
tage or  number  of  lighting  units. 

Third,  the  tops  of  sets  can  be 
lowered  by  as  much  as  six  feet  and 
all  sets  can  be  reduced  in  width  by 
nearly  ten  per  cent  without  making 
any  change  in  the  placing  of  essential 
action  and  props  as  photographed  dur- 
ing the  past  year. 

Fourth,  the  single  aperture  will 
make  for  better  composition  on  the 
set  for  the  cinematographer  and  direc- 
tor. 

Fifth,  microphones  can  frequently 
be  lowered  from  three  to  five  feet,  re- 
sulting in  advantage  in  sound  quality 
and  convenience  for  the  sound  de- 
partment. 

Sixth,  camera  lenses  can  be  re- 
centered  on  the  new  aperture  for 
better  optical  coverage. 

The  Academy  also  advanced  certain  ad- 
vantages of  the  new  frame  size  to  theatres, 
including: 

First,  elimination  of  sliding  aper- 
tures and  other  mechanical  con- 
trivances for  adapting  to  varied  film 
frame  sizes  and  shapes. 

Second,  elimination  of  movable  lens 
mounts  and  other  centering  devices 
required  by  the  variations  in  frame 
sizes  and  shapes. 

Third,  increased  efficiency  in  pro- 
jection by  elimination  of  these  extra 
devices. 

Fourth,  improved  projection  quality. 


using  sound-on-film  had  given  up  the  nearly 
square  movietone  screen  shape  for  mechanical 
and  other  reasons  and  were  insisting  on  using 
a  reduced  aperture  of  three  by  four  propor- 
tions. Consequently,  the  heads  and  feet  of  char- 
acters were  being  cut  off  with  the  studios  pho- 
tographing at  that  time  for  the  full  frame.  Im- 
portant words  in  titles  and  other  vital  elements 
of  the  picture  were  also  being  cut  out.  The 
Academy  undertook  a  comprehensive  study  of 
the  problem. 

This  survey  revealed  that  immediate  co- 
ordination of  practice  was  necessary,  though 
there  was  still  so  much  full  frame  disc  re- 


Aim  to  Do  Away  with  Wide 
Variations  in  Apertures  and 
Settle  Difficulties  Encountered 
Since  Sound  Track  Arrived 


lease  that  it  was  too  early  to  attempt  standard- 
ization. 

As  a  temporary  measure  the  Academy  estab- 
lished a  "Recommended  Practice,"  specifying 
that  in  photographic  composition  all  vital  ac- 
tion be  kept  within  a  rectangle  marked  on  the 
camera  glasses,  of  such  size  that  the  picture 
would  not  suffer  when  projected  through  a 
reduced  proportional  aperture. 

This  practice  was  adopted  by  the  studios  and 
for  the  past  two  years  cameramen  have  thus 
had  to  fill  about  20  per  cent  of  their  frame— 
the  10  per  cent  of  sound  track  area,  plus  5  per 
cent  at  the  top  and  5  per  cent  at  the  bottom— 
with  unessential  views  of  the  set. 

Because  of  the  variance  in  projection  prac- 
tice, it  was  also  essential  to  photograph  from 
what  became  known  as  "three  stages  of  com- 
position" ;  first,  movietone ;  second,  the  pro- 
portionally reduced  area;  third,  full  frame  for 
disc  and  silent.  This  multiple  composition  and 
photography  of  wasted  area  on  the  film  was 
both  inconvenient  and  expensive,  and  as  the 
percentage  of  disc  release  dropped  with  tech- 
nical advances  in  handling  sound-on-film,  fur- 
ther study  was  deemed  necessary. 

The  producers-technicians  committee,  chair- 
maned  by  Irving  G.  Thalberg,  appointed  a  spe- 
cial aperture  subcommittee:  Virgil  Miller, 
chairman,  Joseph  Dubray,  G.  A.  Mitchell,  Sid- 
ney Burton  and  Donald  Gledhill. 

Theatres  and  Studios  Agreed 

The  task  of  arriving  at  a  practical  aperture 
uniformity  that  would  also-  be  a  satisfactory 
compromise  of  widely  varied  opinions  was  un- 
dertaken vigorously.  Voluminous  correspon- 
dence was  exchanged  between  the  Academy  of- 
fices and  the  studio,  theatre  circuit  and  equip- 
ment manufacturing  personnel.  A  number  of 
detailed  reports  and  supplements  were  pub- 
lished on  the  progress  of  the  project  from  time 
to  time.  It  was  agreed  that  some  uniform  size 
and  proportions  for  camera  and  projector  aper- 
tures could  be  the  only  solution. 

Tentative  specifications  were  drawn  up  by  the 
subcommittee  with  the  cooperation  of  the' Bel! 
and  Howell  Company,  which  made  intensive 
laboratory  research,  particularly  on  shrinkage 
and  mechanical  tolerances  to  be  allowed  for. 
These  were  submitted  with  a  plan  of  procedure 
to  the  studios. 

The  studios  unanimously  approved  and  the 
Academy  took  the  next  step — to  present  the 
proposal  to  the  theatre  circuits  and  distribu- 
tors. The  tentative  specifications  were  on  the 
basis  of  the  largest  three-by-four  proportions 
in  the  camera,  but  did  not  consider  any  cor- 
rection for  angle  of  projection. 

18  Degree  Angle  of  Projection 

In  considering  the  standardizing  proposal  the 
theatre  circuit  representatives  reached  a  defi- 
nite basis  for  correction  for  angle  of  projec- 
tion— at  18  degrees. 

There  were  a  number  of  varied  opinions, 
however,  as  to  the  exact  size  and  proportions 
for  the  new  uniform  aperture,  studios  and  the- 
atres each  considering  the  needs  from  the  exi- 
gencies of  their  own  most  pressing  problems. 

A  great  mass  of  data  had  been  gathered, 
studied,  evaluated.  The  next  step  was  to  nar- 
row the  differences  in  opinion  down  to  one  uni- 

(Continued   on    page  26) 


18 


MOTION    PICTURE  HERALD 


April    2,  1932 


SIROVICH  HEARS  HESS, 
MYERS  ON  COPYRIGHT 


Measure  to  Be  Offered  Soon 
in  House  Following  Approval 
in  Principle  by  Many  Groups 
and   Minor  Changes 

Approved  in  principle  by  many  groups  in 
the  picture  industry,  the  Sirovich  copyright 
bill  will  be  offered  to  the  House  of  Repre- 
sentatives at  Washington  in  completed  form 
in  the  near  future.  Minor  amendments  are 
expected  to  be  made  to  meet  objections 
raised  since  the  measure  was  originally  in- 
troduced some  days  ago. 

A  series  of  hearings  has  been  held  by  the 
House  patents  committee  at  which  the  vari- 
ous industries  affected  have  been  given  an 
opportunity  to  discuss  the  bill  and  suggest 
changes  which,  when  shown  to  be  desira- 
ble, were  accepted  and  incorporated  in  the 
measure  by  Congressman  Sirovich  of  New 
York,  chairman  of  the  committee. 

Minor  Changes  Asked 

Representatives  of  the  film  industry  ap- 
peared before  the  committee  on  March  24. 
Both  Gabriel  L.  Hess,  representing  the  dis- 
tributors, and  Abram  F.  Myers,  for  the  in- 
dependent exhibitors  and  Allied  States  As- 
sociation, declared  that  while  the  bill  in 
principle  meets  with  their  approval  it  was 
desirable  that  some  minor  changes  be  made 
more  clearly  to  define  certain  points. 

Both  sides  were  granted  an  opportunity 
to  present  their  proposals  in  the  form  of 
suggested  amendments  and,  as  each  side 
seeks  to  have  changes  made  in  the  same  pro- 
visions, but  in  opposite  directions,  it  will  be 
up  to  the  committee  to  strike  a  medium 
which  will  meet  the  approval  of  both. 

Reiterating  the  contention  of  the  inde- 
pendent exhibitors  that  holdovers  are  con- 
tract violations  and  not  infringements  of 
copyright,  Myers  told  the  committee  that 
"we  do  not  want  the  United  States  to  pro- 
vide a  penalty  for  violation  of  contract"  and 
that  he  would  submit  amendments  more 
definitely  protecting  the  innocent  infringer. 

On  the  other  hand,  Hess  pointed  out  that 
there  are  certain  inconsistencies  in  the  meas- 
ure as  now  written,  with  one  provision  de- 
nying to  the  copyright  owner  certain  options 
which  are  granted  in  another.  Furthermore, 
he  held,  the  infringement  clauses  are  not 
adequate  and  certain  changes  will  be  sug- 
gested. Damages  for  infringement,  he  told 
the  committee,  are  not  considered  by  his 
group  as  penalties,  but  as  compensation. 

Questioned  as  to  statements  made  at  pre- 
vious hearings  to  the  effect  that  10  per  cent 
of  the  theatres  of  the  country  were  guilty 
of  infringements,  Hess  countered  with  the 
statement  that  of  3,000  theatres  investigated 
during  1930  and  1931  some  40  per  cent  were 
found  to  be  "using  pictures  without  any  au- 
thority or  right  to  use  them." 

Allied  Makes  Two  Requests 

Allied  makes  two  requests  in  connection 
with  the  measure,  Myers  told  the  commit- 
tee : 

(1)  That  statutory  damages  should  not 


apply  to  the  "mere  holding  over"  of  a  pic- 
ture in  violation  of  a  contract,  and 

(2)  that  provision  should  be  made  to  pro- 
tect the  exhibitor  against  the  exaction  of 
multiple  royalties  for  the  reproduction  of 
sound  in  the  theatre. 

In  pointing  to  the  provision  concerning 
so-called  "innocent  infringement"  for  which 
the  bill  limits  recovery  to  an  amount  which 
will  justly  compensate  the  owner  for  the 
use  of  his  copyright,  Myers  asked  Siro- 
vich's  group  that  it  be  reworded  in  order 
to  protect  the  infringer  whose  holdover  is 
brought  about  through  an  oral  agreement 
not  embodied  in  the  contract.  This,  he  said, 
is  necessary  to  carry  out  the  "obvious  in- 
tent" of  the  provision.  He  asked  substitu- 
tion of  a  clause  covering  the  circumstances 
"leading  up  to  and  surrounding  the  infringe- 
ment." 

Myers  also  asked  that  in  cases  where  act- 
ual damages  cannot  be  computed  and  statu- 
tory damages  of  $100  to  $5,000  apply,  the 
awarding  of  such  damages  be  discretionary 
with  the  court. 

Myers  Attacks  "Music  Tax" 

Myers  expressed  disappointment  that  the 
bill  made  no  provision  for  the  multiple  roy- 
alties, which  he  said  the  exhibitors  pay  for 
the  reproduction  of  sound  in  their  theatres. 
Myers  asked  for  a  provision  which  would 
eliminate  the  "music  tax"  and  score  charge. 

Under  his  suggestion,  the  producer  and  / 
or  distributor  or  recording  company  as  a 
licensee  of  the  American  Society  of  Com- 
posers. Authors  and  Publishers  would  be 
empowered  to  grant  reproduction  licenses  to 
theatres  to  make  it  impossible  for  the  society 
to  exact  a  seat  "tax"  or  royalty  from  the- 
atres. 

In  other  words,  Myers  said,  the  producers 
and  recording  companies  would  pay  all  the 
royalties  on  music,  just  as  they  do  on  stories, 
and  grant  theatres  the  right  to  project 
the  pictures  and  reproduce  the  sound  at 
a  single  rental  without  further  license  from 
any  source. 

Declaring  that  the  provisions  of  the  Siro- 
vich bill  do  not  go  far  enough,  and  by  in- 
consistent verbiage  deprive  the  copyright 
owner  of  certain  options  intended  in  the  bill, 
Hess  advised  the  committee  that  he  will  sub- 
mit a  number  of  amendments. 


Youngclaus  Protection  Suit 
Set  for  Nebraska  Trial  Soon 

The  test  case  on  protection  agreements 
brought  by  W.  N.  Youngclaus,  Madison, 
Neb.,  exhibitor,  seeking  damages  from  Pub- 
lix,  several  distributors  and  the  MPTO  of 
Western  Iowa  and  Nebraska  for  alleged  un- 
reasonable and  illegal  zoning  schedules,  has 
been  set  for  trial  in  Lincoln,  Neb.,  federal 
court,  April  18. 

Paul  F.  Good,  local  attorney,  is  counsel 
for  Youngclaus,  who  is  backed  by  Allied 
States  Association.  Abram  F.  Myers,  Al- 
lied general  counsel,  may  aid  Good.  Ne- 
braska and  Iowa  Allied  units  have  been  rais- 
ing a  "war  chest"  to  aid  the  Youngclaus 
suit,  the  first  of  similar  litigation  planned 
elsewhere. 


Exhibitors  Plan 
Active  Protest  on 
Accessories  Edict 


Opposition  to  distributors'  efforts  to  com- 
pel the  return  of  posters  and  advertising  ac- 
cessories following  their  use  by  the  ex- 
hibitor will  be  climaxed  by  protest  meetings 
of  Greater  New  York  exhibitors  and  the 
probable  formation  of  a  national  protective 
association  of  independent  poster  and  ad- 
vertising accessory  supply  companies.  The 
eastern  exhibitors  are  scheduled  to  meet 
April  1,  at  the  Hotel  Astor,  New  York; 
while  arrangements  for  a  convention  of  in- 
dependent accessories'  companies  April  11 
and  12,  at  the  Stevens  Hotel,  Chicago,  are 
being  completed. 

Charles  L.  O'Reilly,  president  of  the  The- 
atre Owners  Chamber  of  Commerce,  New 
York,  will  preside  at  the  exhibitors'  meet- 
ing. Representatives  of  approximately  40 
poster  and  accessory  companies  are  expected 
to  attend  the  Chicago  meeting,  which  is  be- 
ing sponsored  by  eastern  poster  men.  Ap- 
pointment of  counsel  to  represent  the  organ- 
ization and  drafting  of  plans  to  combat  the 
proposed  amendments  to  the  copyright  stat- 
utes which  would  prohibit  the  independent 
poster  companies  from  using  picture  titles 
and  casts  will  also  be  undertaken  at  the 
meeting. 

Meanwhile,  Fox,  which  is  taking  the  lead 
in  the  demand  for  the  return  of  copyrighted 
poster  and  accessory  materials,  this  week  re- 
quested circuit  theatre  organizations  to  com- 
ply with  its  contract  provision  covering  this 
subject.  Loew's  and  Warner,  it  is  under- 
stood, have  already  issued  instructions  to 
theatre  managers  to  return  all  copyrighted 
advertising  material  on  Fox  pictures  to  the 
company's  exchanges  immediately  after  the 
run  of  the  individual  pictures,  by  way  of 
complying  with  the  company's  request. 
Other  circuits  are  prepared  to  take  similar 
action. 

Distributors  at  Des  Moines,  where  the 
local  Allied  States  unit  operates  its  own 
poster  exchange  for  members,  are  awaiting 
home  office  instructions  on  the  enforcement 
of  contract  provisions  for  the  return  of 
advertising  materials.  A  local  exchangeman 
estimated  that  two-thirds  of  Iowa's  exhibi- 
tors patronize  independent  poster  exchanges. 


Bouchard  Is  Elected  Head  of 
Quebec  Theatre  Association 

T.  D.  Bouchard,  speaker  of  the  Quebec 
legislature,  has  been  elected  president  of  the 
Quebec  Allied  Theatrical  Industries,  Inc., 
new  association  representing  all  branches  of 
the  theatre  business  in  the  province,  includ- 
ing film  exchanges. 

Other  officers  include :  Fernand  Rinfret, 
first  vice-president ;  George  Ganetakos, 
second  vice-president ;  E.  N.  Tabah,  treas- 
urer ;  D.  A.  Burpee,  secretary ;  Arthur 
Hirsch,  chairman  of  the  executive  com- 
mittee. 


Katz,  Cohen  Back  from  Coast 

Sam  Katz  and  Emanuel  Cohen  of  Para- 
mount returned  to  the  home  office  on  Mon- 
day, after  a  series  of  conferences  at  the 
Coast  plant  on  production. 


/ 


April    2,  1932 


MOTION    PICTURE  HERALD 


ASIDES  &  INTERLUDES 


.By  JAMES  CUNNINGHAM. 


WILL  H.  HAYS  was  formally  introduced 
to  the  industry  ten  years  ago  this  week 
at  a  banquet  at  the  Astor  hotel  in  New  York. 
Since  then,  fate  has  wrought  many  changes 
in  the  lives  of  those  who  sat  on  the  dais  that 
night.  John  F.  Hylan  had  reached  the  height 
of  his  career  as  New  York's  mayor,  and  now 
he  is  a  juvenile  court  judge  in  Brooklyn.  Mar- 
cus Loew  and  Jules  Mastbaum  have  passed  on. 

Albert  Lasker,  then  chairman  of  the  U.  S. 
Shipping  Board,  addressed  the  gathering,  stand- 
ing not  far  from  Adolph  Zukor.  Only  a  few 
months  ago,  Mr.  Zukor  announced  the  appoint- 
ment of  Lasker  to  an  important  directorial 
post  in  Paramount  Publix.  Sydney  Cohen  was 
the  militant  leader  of  the  MPTOA,  his  name 
appearing  almost  daily  in  headlines  of  the  trade 
press.  Cohen  now  operates  two  or  three  small 
independent  theatres  in  the  Bronx  and  runs  a 
department  store  in  New  England  as  a  sideline. 

Samuel  Goldwyn  and  Lewis  J.  Selznick  each 
controlled  their  own  company  and  Paul  Brunet 
was  there,  as  were  R.  H.  Cochrane  and  Court- 
land  Smith.  Many  stars  of  1922  were  also  on 
the  dais,  among  them  Betty  Blythe,  Mae  Mur- 
ray and  Constance  Talmadge. 

V 

Edwin  Mayer  writes  in  from  Columbus, 
Ohio,  about  a  circuit  manager  who  was 
holding  one  of  those  efficiency  discussions 
with  the  house  staff. 

"And  above  all,"  he  concluded,  "always 
be  on  the  lookout  to  further  the  interests  of 
your  company.  This,  in  fact,  should  be  your 
paramount  thought." 

"But  this  isn't  a  Paramount  house,"  chirp- 
ed an  usher,  recently  employed. 

V 

One  of  New  York's  important  executives  has 
just  concluded  a  series  of  rigid  physical  exami- 
nations in  connection  with  a  pending  insurance 
policy  of  an  unusually  large  amount.  The  in- 
surance people  ordered  a  third  examination  be- 
cause they  suspected  the  use  of  adrenalin  by 
the  applicant  to  reduce  a  high  sugar  count. 

V 

What  price  benefits,  query  Frank  and  Milt 
Britton,  of  Ziegfeld's  Follies,  who  are  now 
appearing  at  the  Roxy  in  New  York.  In 
the  past  season,  the  Brittons  appeared  at  12 
benefits  at  a  cost  of  $456  to  them.  At  each 
performance  the  boys  break  five  violins,  one 
cello,  one  trombone  and  rip  to  shreds  one 
shirt  and  collar — cost:  $38.  But  this  is  not 
all,  according  to  the  Roxy  press  agent,  who 
tells  us  that  "all  the  shirts  worn  have  to  go 
to  the  laundry." 

V 

Admissions  are  slashed  in  half,  in  some  in- 
stances, by  an  important  independent  theatre 
circuit  whenever  "theatre  parties"  are  spon- 
sored by  neighborhood  clubs  and  other  organ- 
izations. On  blocks  of  tickets  up  to  100,  a  20 
per  cent  reduction  is  granted,  and  30  per  cent 
on  blocks  of  from  101  to  250.  From  251  to 
500,  a  cut  of  40  per  cent  is  made  and  on  all 
over  500  the  circuit  offers  the  attractive  reduc- 
tion of  50  per  cent. 

V 

The  foreign  problem  became  further  com- 
plicated the  other  day  vuhen  Edward  SEE  was 
appointed  chief  of  the  French  censor  board. 

V 

When  President  Hoover  promised  Rudy 
Vallee  a  medal  if  he  would  write  a  song  to 
drive  away  the  depression,  as  reported  in  the 
nation's  press,  he  unlocked  the  flood  gates 
of  "Tin  Pan  Alley's"  patriotic  endeavors 
and  there  immediately  rushed  forth  a  melo- 
dious and  lyrical  gurgle,  which  must  sound 
mighty  sweet  to  the  ears  of  Rudy's  press 
agent. 


Believe  it  or  not,  Miriam  Hopkins  appears 
in  certain  scenes  of  "The  World  and  the 
Flesh,"  wearing — all  at  one  time — three  step- 
ins,  three  chemises,  two  pajamas,  one  kimono, 
one  nightgown,  one  evening  gown,  one  er- 
mine wrap,  one  mink  coat  and  a  complete 
Russian  peasant  costume  covering  every- 
thing. 

V 

Strict  orders  have  been  issued  to  the  publicity 
staff  at  the  Fox  home  office  to  refrain  from 
divulging  the  nature  of  any  of  the  company's 
1932-33  releases  until  sales  convention  time  in 
May. 

V 

We  thought  that  the  day  of  chain  letters  had 
passed  until  we  received  one  the  other  day  from 
Louis  Guimond,  BIP's  publicity  purveyor.  It 
is  a  protest  against  prohibition  and  is  addressed 
to  President  Hoover.  Ted  Miller  started  the 
chain,  which,  he  figures,  will  flood  the  Presi- 
dent with  100,000,000  copies  on  the  ninth  turn- 
over— IF  the  chain  is  not  broken. 

V 

Two  amusing  exploitation  suggestions  on 
current  releases  were  passed  on  to  managers 
by  officials  of  an  independent  circuit  in  the 
East. 

"  'Arsene  Lupin'  is  made-to-order  for  ex- 
ploitation," managers  are  told.  "We  are  ar- 
ranging with  the  York  Safe  Company 
for  a  safe-cracking  contest!"  The  notice 
did  not  indicate  whether  amateurs  or  pro- 
fessionals are  eligible,  or  both.  Nor  did 
it  say  that  an  unannounced  and  unexpected 
midnight  visit  to  the  theatre  will  bring 
demerits. 

Unlike  other  circuit  heads,  who  are  vigor- 
ously opposing  any  but  a  strict  economic 
diet  in  operation,  particularly  in  exploita- 
tion, the  executives  of  this  independent  unit 
told  their  managers  to  "shoot  the  works" 
on  "She  Wanted  a  Millionaire."  They  or- 
dered: 

"Ordinary  money  sacks,  which  you  can 
obtain  from  your  local  banks,  should  be  fill- 
ed with  coal.  Give  the  coal  or  rocks  a  coat- 
ing of  gold  paint,  and  DON'T  BE  STINGY 
with  the  number  of  rocks!" 

V 

It's  now  Major  Dave  E.  Weshner,  or  in  of- 
ficial parlance:  Major  Aide-de-camp  to  Gov- 
ernor Harry  Moore  of  New  Jersey.  All  of 
this  is  in  addition  to  "home  office  executive  of 
Warner  Theatres." 

V 

Waiving  of  the  gold  standard  in  Europe  has 
had  its  effect  on  motion  picture  production. 
In  Czechoslovakia,  Director  Kminek  began  the 
other  day  to  shoot  scenes  of  "Gold  Bird" — 
in  the  great  iron  works  of  Vitkovice. 

V 

Greta  Garbo  does  not  merely  walk  up  and 
down  the  studio  set  between  pictures,  but 
rather  engages  in  peregrination — so  says  her 
press  agent. 

V 

According  to  the  Better  Business  Bureau, 
"skilful  vendors  of  'blue  sky'  stocks,  hungry 
for  business  which  at  one  time  flowed  easily 
into  their  hands,  have  searched  recently  for 
fields  of  invention  and  development  in  which 
the  public  is  interested.  Television  seemed 
ripest  for  their  purposes." 

V 

Felix  Charney,  supervisor  of  projection  for 
Frisch  &  Rir.zler,  Brooklyn  operators,  tells  us 
that  because  of  the  accumulation  of  dirt  and 
dust,  the  reflecting  surface  of  screens  falls  from 
30  to  60  per  cent  in  light  value  after  installa- 
tion. 


C  AME  and  fortune  in  Hollywood  are 
'    fleeting  things ;  and  even  a  chelopus  gi 
must  bow  to  that  painful  fact. 

Pansy,  a  300-pound  chelopus  guttatus  I 
to  you),  brought  from  the  Hawaiian  I 
by  Joel  McCrea  for  tropical  scenes  in  ; 
Radio  picture,  knows  now  what  it  feels  1 
face  the  plight  of  many  who  rose  to  em 
overnight  by  being  "just  the  tyoe,"  and 
afterward  were  without  work  and  on  the 
to  oblivion.    The  only  difference  between 
and  the  latter,  however,  is  the  fact  that 
might  be  useful   following  the  conclusi 
her  short  picture  career.    Already  she 
candidate  for  the  soup  kettle.    Gus,  the 
at  the  Los  Angeles  Biltmore,  is  ambitic 
convert  her  into  a  broth  along  the  lines 
favorite  recipe. 

V 

Paramount  Publix  has  issued  an 
classed  as  "obligatory,"  which  compels 
its  circuit  managers  to  spend  extra  mot 
exploiting  and  merchandising  "One  Hour 
You."  This  is  an  unusual  occurrence  in 
days  of  economy  in  operation,  and  is  by 
about  because  the  corporation  believes  tht 
box  office  success  of  the  picture  might  i 
fluenced  if  managers  depend  onlv  upo 
admitted  entertainment  value  of  the  prod 
without  giving  it  the  benefit  of  theatre  bal 

In  all  billing  for  "One  Hour  With 
Director  Lubitsch's  name  must  be  as  lar 
Star  Chevalier's  and  at  least  two-thirds  as 
as  the  title,  except  in  list  or  group  advet 
where  no  other  names  of  director,  s 
director,  actor  or  author  appear.  Jeannette 
Donald  must  be  announced  as  the  first  f 
player  and  her  name  is  to  be  three-fourt 
large  as  Chevalier's.  Genevieve  Tobin's 
will  be  made  only  one-third  as  large. 

V 

One  phase  of  Carl  Milliken's  work  j 
executive  of  the  M.P.P.D.A.  is  to  brii 
the  attention  of  various  women's  orgs 
tions  and  churchmen,  all  worthwhile  s 
efforts  of  Hollywood's  producers,  and  ii 
connection,  "Governor"  Milliken  has 
warded  hundreds  of  communication 
ministers  regarding  "The  Man  Who  P 
God"  and  other  outstanding  produc 
which  are  current. 

Exhibitors  have  also  been  asked  to  1 
Milliken's  letter  to  each  minister  as  a 
admission  when  any  churchman  present 
communication  at  the  box  office. 

V 

One  of  the  many  reasons  for  the  discou 
ment  of  independent  production  in  the  Ei 
the  charge  made  for  sound.  Prior  to  to 
several  producers  at  one  time  were  always  i 
ing  in  and  about  New  York.  Exterior 
offered  no  problem,  as  they  do  now.  It 
$800  to  "roll"  a  sound  truck,  plus  a  royal 
$500  per  reel,  which  goes  to  the  larger  elei 
In  addition,  there  are  operating  charges  fc 
truck,  salaries  for  a  staff  of  from  four  to 
technicians,  etc.  Sound  for  a  scries  of  six 
reelers,  for  instance,  cost  from  SS.000  to  SI 
and  the  usual  filming  costs  start  at  that 

This  problem  may  soon  be  solved,  hov 
by  Bill  Rowland,  an  independent,  who  is 
paring  to  make  13  tzvo-rcelers.  Instead  of  1 
a  sound  truck.  Bill  is  zcorking  on  a  ph 
shoot  sound  sequences  far  from  the  » 
studio,  using  telephone  lines,  as  do  radio 
panies  on  outside  assignments,  to  transpor 
sound  from  an  exterior  location  directly  t 
studio's  recorder. 


20 


MOTION    PICTURE  HERALD 


April    2,  193? 


BROADWAY  STACE-FROM  CAMERA  EYE 


Were  these  writings  of  Benjamin 
DeCasseres  read  only  for  their  dashing 
and  vigorous  word-paintings  of  the 
plays  appearing  on  the  stage  that  is 
Broadway,  'twould  be  entertainment 
enough.  Coupled  with  the  rich  ex- 
perience of  the  critic  and  essayist,  his 
comments  become  as  well  a  wealth  of 
information  for  those  who  are  of  the 
motion  picture  industry.  Following  is 
the  fourth  of  his  series  of  articles. 

THE  WARRIOR'S 
HUSBAND 

"The  Warrior's  Husband,"  by  Julian 
Thompson,  dropped  into  Broadway  like  a 
bottle  of  sparkling  Burgundy  at  a  near-beer 
party.  It  clicked,  crowed  and  chortled  from 
the  time  the  curtain  went  up  until  it  fell  on 
a  fine  bit  of  comic  necking. 

It's  a  gorgeous  spoof  of  some  ancient  his- 
tory, with  dialogue  that  snaps  and  sizzles 
and  wisecracks  its  way  right  into  your 
laugh-cellars.  It  will  recall  to  you  "A  Con- 
necticut Yankee." 

The  Land  of  the  Ancient  Amazons.  They 
are  at  war  with  the  Greeks.  The  men  of 
Amazon- Land  are  reduced  to  plain  suckers : 
the  women  court  'em  and  chuck  'em.  The 
men  sew  and  keep  house.  The  women  are 
in  armor.   The  men  are  dolled  up. 

Hercules,  of  the  Greek  army,  a  big  slob 
(played  by  Al  Ochs),  is  after  Diana's  gir- 
dle, worn  by  the  Queen  of  the  Amazons.  The 
Queen  gives  the  girdle  to  her  sister.  She 
is  kidnaped  by  a  Greek  warrior.  Battle 
scenes  between  the  Greeks  and  women.  The 
high  jinks  of  the  Queen's  sister  and  the 
Greek  warrior,  Perseus,  in  the  tent. 

Then  there  is  a  comic  Homer,  who  is 
press  agent  for  the  Greek  army  and  the 
"husband"  of  the  Queen,  played  by  Romney 
Brent  as  the  funniest  bit  .since  Ernest  Truex 
in  "Lysistrata."  It's  a  gorgeous  "kick  in 
the  toga." 

Here  is  a  picture  that  will  move  as  quickly 
as  a  dollar  at  the  sight  of  an  uncut  quart. 
Comic  warfare,  squashed  men,  battling 
beauts,  crackling  dialogue — a  cockeyed 
world.  It  might  be  "dreamed."  like  "A  Con- 
necticut Yankee,"  to  take  the  edge  off  of  its 
aloofness. 

THE  ANIMAL 
KINGDOM 

Here  is  a  quiet  domestic-drama  picture, 
an  adult  picture,  all  interior,  both  actually 
and  actorially.  Leslie  Howard  should  do  it 
on  the  screen. 

Philip  Barry  has  written  his  best  play  in 
"The  Animal  Kingdom."    He  has  deserted 
he  nebulous  and  brittle  world  of  allegory 
purely  intellectual  shadow-boxing  and 
-me  down  to  earth — that  is,  as  near  the 


Noted  Essayist  and  Critic  Com- 
ments on  Six  Current  Plays  and 
What  They  Might  Be  as  Pictures 

By  BENJAMIN  DeCASSERES 

earth  as  this  dainty-minded  playwright  has 
ever  come. 

But  for  all  the  charm,  freshness  of  theme 
and  the  superb  sophistication  and  shimmer- 
ing lightsomeness  of  Leslie  Howard,  "The 
Animal  Kingdom"  still  suffers  on  the  stage 
from  tenuity,  verbal  stuffing,  shadowgraph- 
ing  and  prolixity.  Mr.  Barry  seems  to  be 
writing  a  play  that  we  never  see.  It  is 
divined  behind  the  lattice-work  of  words.  It 
is  only  clear  if  you  meditate  on  it  after  each 
act.  It  never  utters :  it  merely  indicates.  It 
will  be  a  hundred  times  more  vivid  on  the 
screen,  where  the  power  of  focus  and  con- 
centration actually  create. 

The  fable  centers  around  a  man,  Tom 
Collier,  who  has  two  women.  One  is  his 
wife,  a  purely  conventional,  dollar-adoring 
person  who  believes  that  pigs  is  just  pigs. 
The  other  is  the  flame  of  his  pre-marriage 
days  when  Tom,  now  a  respectable  publisher, 
was  a  bohemian  writing  fellow.  She  is  a 
struggling  artist  and  the  bond  doesn't  snap 
when  he  settles  down  to  cold  jam.  Why 
should  it?  he  asks.  The  upshot  of  the  mat- 
ter is  that  at  the  final  curtain  Tom  leaves 
his  legal  wife,  pins  a  big  check  for  her  on 
the  mantlepiece,  and  goes  to  join  what  he 
calls  "my  wife"  (his  mistress). 

This  is  the  big  spot  in  a  theme  picture 
that  will  interest  all  grown-ups. 

You  see,  Mr.  Barry  is  conveying  to  us 
this :  the  legal  wife  was  the  harlot,  and  the 
mistress  was  the  love-woman,  the  real  wife. 

Besides  the  immaculate  portrayal  of  Les- 
lie Howard  there  were  the  intelligent 
innuendoes  of  Lord  Baxter  as  the  wife  and 
Frances  Fuller  as  the  artist-affinity.  Out  of 
this  almost  whispered  acting  (for  Mr.  Barry 
writes  in  a  whisper)  came  the  healthy,  vital 
character  of  Richard  Regan,  Tom's  ex- 
prize-fighter  waiter,  played  in  the  land  of 
the  living  by  William  Gargan.  He  is  a 
pip ! — the  big  comic  relief  when  this  is 
screened.  Gilbert  Miller  produced. 

THE  MOON  IN  THE 
YELLOW  RIVER 

Less  than  ten  years  ago — maybe  it  was 
only  five  years,  or  maybe  less  still,  as 
Babby  Clark  says,  a  director  said  to  me, 
"There  will  never  be  straight  satire  on  the 
screen.  Can't  be  done  !" 

Like  all  prophets,  he  was  all  wet.  Today 
we  have  some  corking  satire.  I  think 
-Lubitsch  was  the  first  to  put  it  over. 

Pictures  are  moving  fast.  Public  taste  is 
jumping  overnight — in  the  direction  of 
straight  satire.  The  world  wants  to  see 
things  panned,  roasted,  hooted.  A  good, 
healthy  sign ! 

These  words  come  unto  me  after  I  had 
seen  "The  Moon  in  the  Yellow  River,"  the 
new  Theatre  Guild  play,  by  Denis  Thomp- 
son. The  play  is  laid  in  Ireland  of  today. 
It  is  one  of  the  most  beautiful,  vital,  humor- 


ous, dramatic,  best  dialogued,  best  charac- 
ter plays  I  have  seen  on  Ireland. 

The  plot  of  the  Republicans  to  blow  up 
the  power-house,  erected  by  a  German  who 
wants  to  bring  "progress"  to  Ireland ;  the 
shooting  of  the  Republican  leader  by  an  old 
pal,  now  a  Free  State  soldier ;  the  final 
blowing  up  of  the  power-house — this  is  the 
action ;  but  it  conveys  no  idea  of  the  beauty 
and  profundity  of  conception  of  the  ideal- 
istic Republican,  the  cynical  and  disillu- 
sioned Dobelle  (played  superbly  by  Claude 
Rains),  the  earnestness  of  the  Free  Staters, 
and  the  comic  relief  of  John  Daly  Murphy. 

It's  brilliant,  human,  satiric :  "The  Irish 
believe  in  fairness  and  trade  in  pigs"  and 
"The  birth  of  a  nation  is  not  an  immaculate 
conception"  are  some  of  Dobelle's  lines. 

"It  can't  be  done!"  Tell  it  to  Doctor 
Bullwinkle.  Anything  can  be  done  on  the 
screen.  "It  can't  be  done"  always  means  "I 
can't  do  it." 

JEWEL 
ROBBERY 

How  many  jewel  robberies  have  I  seen  on 
the  stage  since  I  first  took  to  the  theatres ! 
I  have  seen  the  Maharajah's  Koh-i-noor 
stolen  and  hocked.  I  have  seen  the  Queen's 
necklace  and  the  Grand  Duke's  only  stick- 
pin stuck  in  sugar-bowls  and  vanish  up 
English  chimneys.  I  have  seen — well,  even 
Corse  Payton  in  his  famous  plavlet,  "Jewish 
Jools." 

This  "Jewel  Robbery"  is  by  Laslo  Fodor, 
the  Hungarian  satirist  of  the  Molnar  school, 
adapted  by  Bertram  Block  into  a  most  amus- 
ing and  sparkling  comedy  headed  by  those 
two  competitors  of  the  Lunt  family,  Mary 
Ellis  and  Basil  Sydney. 

It  begins  with  a  robbery  in  the  most 
fashionable  jewelry  store  in  Vienna  by  the 
politest  stick-up  artist  that  ever  slit  a  throat 
or  murdered  a  policeman. 

One  of  the  customers  in  the  shop  who  is 
lined  up  by  the  handsome,  cultured  crook 
and  his  pals  is  Teri,  played  by  the  alluring 
and  vibrant  Mary  Ellis.  She  is  quite  taken 
with  this  dandy  yegg  and  he  visits  her 
apartment  up  the  pipe,  so  to  speak.  Well, 
she  falls  for  him. 

Paradox  follows  paradox  in  a  most  un- 
believable and  always  entertaining  fashion 
until  when  he  finally  escapes  the  police  he 
makes  a  rendezvous  with  her  in  Nice.  Slow 
fade.  Orchestra :  "O  Sola  Mia  !" — pianis- 
simo. A  corking  picture  here — a  Lubitsch 
gem  (when  that  great  director  gets  over  his 
sentimental  souce). 

FACE 

THE  MUSIC 

And  Satire  goes  marching  on! 

Following  the  smashing  hit  of  the  Kauf- 
man-Gershwin "Of  Thee  I  Sing!"  comes 
another  caustically  humorous  dig-and-titter 

{Continued   on   page  26) 


I 


We  JneurMAUMCt 


nod 


a 


wnaiz 


e  told  you  so  in  no  ^ 


uncertain  terms.  We 
told  you  "ONE  HOUR 
WITH  YOU"  was  his 
best  picture— and  we 
meant  it!  But  the 
critics  and  the  mobs 


now  storming  the 
RIVOU  and  RIALTO 
theatres,  New  York 
City,  make  us  sound 
like  pessimists . . . 


THE 

EVIDENCE! 


A  charming  feast  for  ear,  eye  and  mind.  You  will  like  it." — N.Y.  Sun. 
Lubitsch  has  done  it  again!  Delightful  diversion!"— N.  Y.  Journal. 
Take  it  from  this  reviewer,  it  is  worth  a  once-over!" — N.Y.  Graphic. 
Altogether  different  form  of  picture-making — expert  playing  by 
entire  cast!"—  N.  Y.  World-Telegram.  "Cute  as  can  be,  clever, 
naughty  in  a  nice  way.  A  delicious  cinematic  hour." — N.Y.American. 
"You  will  adore  every  moment ...  a  tonic  for  whatever  ails  you! 
Don't  miss  it." — N.  Y.  News.  "Chevalier's  best  American  perform- 
ance . . .  Delightful  photoplay!"— N.Y.  Herald-Tribune.  "Scintillating 
comedy  . . .  magnificently  mounted  . . .  Lubitsch  and  Chevalier  at  the 
top  of  their  form!" — N.  Y.  Times. 


It  happens  to  be  real 
box  office.  That's  the 
pay-off  on  One  Hour 
With  You  !  '-Red'  Kann, 


/ 


M.  P.  Daily 


Put  Your  Box 
Office  in  His 
Hands  for  the 
Most  Profitable 
Business  You've 
Ever  Had ! 


MAURICE 

Chevalier 

lubitsck 


ONE  HOUR  WITH  YOU 


JeanetteHAcDONALD 

GENEVIEVE  TOBIN 
ROLAND  YOUNG  •  CHARLIE  RUGGLE! 

Directed  by  Ernst  Lubitsch.  From  a  play 
by  Lothar  Schmidt  Music  by  Oscar  Straus 


art 

Extra  Profits — and  How  I 


April    2  ,     193  2 


MOTION    PICTURE  HERALD 


25 


76  PER  CENT  OF  PATRONS  ASK 

FOR  SINGLE  BILLS  AND  SHORTS 


Stresses  Legality 
Of  Contract  Again 

Reiteration  of  the  legality  and  propriety 
of  the  standard  contract,  arbitration  and 
protection  is  a  feature  of  the  written  de- 
cision of  Justice  Garrow  of  the  court  of 
criminal  assizes,  Toronto,  which,  just  is- 
sued, supplements  the  oral  verdict  rendered 
recently  in  the  conspiracy  case  against 
Famous  Players-Canadian  Corporation  and 
affiliates,  certain  individuals  and  various 
Canadian  distributors. 

Justice  Garrow  declared  the  standard  con- 
tract is  as  much  to  the  interest  of  the  ex- 
hibitor as  the  distributer,  and  pointed  out 
that  arbitration  decisions  are  legal  and 
binding  on  both  parties.  The  decision  re- 
peated that  insufficient  evidence  had  been 
introduced  to  show  that  any  combine  ex- 
isted. 

The  written  decision  is  almost  entirely  a 
reiteration  of  the  points  made  by  Justice 
Garrow  in  the  previous  oral  verdict. 

David  Drake,  Edison's  Friend 
And  Electrical  Pioneer,  Dead 

David  F.  Drake,  82,  pioneer  electrical  en- 
gineer and  friend  of  the  late  Thomas  A. 
Edison,  died  at  his  home  in  San  Diego,  Cal., 
last  week  after  a  brief  illness.  Drake  has 
been  credited  with  having  given  Edison  ma- 
terial aid  in  perfecting  telegraphic  systems 
and  with  electrical  projects. 

Among  his  most  noted  achievements  are 
the  installation  of  the  first  arc  lights  in  New 
York  City  and  Chicago,  lighting  ferry  boats 
and  lighting  the  Brooklyn  Bridge  and 
Washington  Monument.  Drake  became  as- 
sociated with  the  Westinghouse  Electric 
Company  after  five  years'  work  at  the  Edi- 
son laboratories  in  Newark,  N.  J. 


Kent  Takes  Up  Duties  at  Fox 
One  Week  Ahead  of  Schedule 

Sidney  R.  Kent  began  his  duties  as  ex- 
ecutive vice-president  in  charge  of  opera- 
tions for  Fox  on  Monday,  one  week  ahead 
of  the  date  officially  announced  for  his  en- 
trance into  the  company. 


Andy  Smith's  Son  Is  Killed 

Andrew  Smith,  3rd,  six-year-old  son  of 
Andrew  W.  Smith,  Jr.,  in  charge  of  east- 
ern and  Canadian  distribution  for  Warner, 
was  killed  this  week  near  his  home  at  Rye, 
N.  Y.,  when  he  fell  from  the  rear  window 
of  a  sedan  which  his  mother  was  driving, 
and  was  run  over  by  a  truck.  Mrs.  Smith 
drove  two  blocks  before  she  was  aware  of 
the  accident. 


Named  Film  Board  President 

G.  William  Wolf,  RKO  Distributing  Cor- 
poration branch  manager  at  San  Francisco, 
has  been  elected  president  of  the  local  Film 
Board  of  Trade. 


Horwitz  at  Cleveland  Goes  to 
Public  for  Expression  of 
Views  and  Finds  Most 
Opposing  Double  Featuring 

Theatregoers  in  Cleveland — a  typical 
American  key  city  of  the  front  rank — in  a 
test  case  voted  against  the  showing  of  two 
or  more  features  on  a  single  program  and  for 
a  single  attraction  with  a  diversified  group 
of  short  subjects.  Much  has  been  said  in 
recent  months,  by  distributors  and  exhibi- 
tors the  country  over,  for  and  against  the 
widespread  policy  of  double  attractions, 
which  are  generally  played  to  the  exclusion 
of  short  subjects  and  other  types  of  inciden- 
tal entertainment,  but  rarely  is  the  public — 
the  final  consumer— taken  into  consideration 
insofar  as  participation  in  these  discussions 
is  concerned.  The  distributor  and  exhibitor 
have  adopted  a  "know-it-all"  attitude  re- 
garding double  features. 

M.  B.  Horwitz,  general  manager  of  the 
Washington  circuit,  operating  a  chain  of 
picture  theatres  in  Cleveland  and  Cuyahoga 
Falls,  Ohio,  is  ardently  opposed  to  the  double 
feature  policy,  although  he  plays  double 
features  in  most  of  his  houses,  because,  he 
says,  competition  forced  him  to  adopt  a 
policy  which,  he  always  has  felt,  is  not  ex- 
pressive of  public  opinion. 

Circulates  Petition 

Recently,  Horwitz  circulated  a  petition  in 
Cleveland  asking  every  theatre  owner  in  the 
city  to  subscribe  to  a  single  feature  policy. 
So  convinced  was  he  that  double  features 
were  the  brain  child  of  the  exhibitor  and 
not  of  the  public  that  he  determined  to  make 
a  test  case.  Consequently,  he  issued  cards 
at  the  Heights  theatre,  one  of  the  most  rep- 
resentative first-run  suburban  picture  houses 
in  Cleveland,  asking  his  patrons  to  voice 
their  views  on  this  issue.  The  cards  were 
self-addressed  and  all  postage  paid,  so  that 
the  patron  was  asked  to  assume  no  responsi- 
bility other  than  to  express  his  viewpoint. 

The  Heights  issued  2,200  cards  during 
the  week  of  March  20.  Of  the  1,400  re- 
turned, 76  per  cent  asked  for  single  features 
with  an  assortment  of  shorts.  Of  the  800 
who  failed  to  reply,  it  was  assumed  that  a 
percentage  are  indifferent  to  house  policies. 

The  petition  circulated  among  theatres  by 
Horwitz  has  been  signed  by  all  but  one 
Cleveland  circuit,  which  has  signified  its 
intention  of  signing,  and  a  few  scattered 
theatre  owners  in  remote  sections  of  the 
city. 

Double  Bills  Gain  in  Texas 

On  the  other  hand,  in  Dallas  and  Fort 
Worth,  Texas,  the  double  bill  policy  is 
rapidly  coming  into  favor  among  several  of 
the  suburban  theatres  and  a  few  uptown 
houses. 

The  Queen,  Avenue  and  Oak  Cliff,  subur- 
bans at  Dallas,  are  presenting  double  fea- 
ture programs  at  no  increase  in  admission, 
and  the  Columbia  theatre  is  giving  its 
patrons  a  "break"  by  presenting  a  double 
bill  with  special  prizes. 

Exhibitors  in  the  two  cities  advance  the 


Hughes,  Novelist, 
Hits  Censorship 

"Censorship  is  a  ridiculous  and  pitiful 
scheme  for  giving  a  lot  of  jobs  to  people 
who  could  not  earn  a  lot  of  money  any  other 
way,"  said  Rupert  Hughes,  noted  novelist,  in 
a  recent  speech  in  Indianapolis  during  his 
current  lecture  tour.  "A  person  who  says 
'let  me  see  your  picture — or  book — and  FU 
tell  you  whether  the  public  should  see  it  or 
not,'  must  be  a  complete  imbecile,"  he  said. 

Hughes  declared :  "While,  of  course.  I 
might  think  that  some  producers  should  be 
horsewhipped  for  the  scenes  they  have  put 
on  the  screen,  this  is  no  reason  why  three  or 
four  people  should  decide  what  should  be 
the  literary  and  artistic  fare  for  an  entire 
commonwealth."  Hughes  also  denied  em- 
phatically that  motion  pictures  breed  crime. 
"Producers  never  have  been  allowed  to  show 
any  of  the  technique  of  crime,  such  as  people 
picking  pockets,  yet  they  are  blamed  for 
crime  waves.  It  is  absurd,  for  anyone 
knows  the  Al  Capones  and  the  rest  of  the 
gangsters  have  no  time  to  go  to  "the  motion 
pictures  and  wouldn't  be  influenced  in  the 
least  if  they  did." 


Producers  Seen  Unconcerned 
Over  Cameramen's  Union  Plan 

Producers  on  the  Coast  are  showing  little 
apprehension  over  the  move  of  Joyce  and 
Selznick,  agents,  in  organizing  a  union  of 
cameramen  under  contract,  it  is  indicated 
from  Hollywood.  Producers  are  reported  to 
feel  that  they  have  little  cause  for  concern 
since  many  cameramen  are  at  the  moment 
idle,  and  it  is  not  difficult  to  obtain  men  at 
the  minimum  wage  agreed  upon. 

Independent  producers,  however,  are  re- 
ported much  concerned  by  the  minimum 
wage  agreement,  claiming  that  salaries  in- 
dicated are  too  high  for  their  financial  situa- 
tion. The  independents,  it  is  said,  are  seek- 
ing a  separate  agreement  with  the  camera- 
men. 

Eastman  Has  Development  on 
Super-Sensitive  Film  Stock 

Eastman  Kodak  Company  has  announced 
a  new  development  of  the  Eastman  super- 
sensitive negative  film,  introduced  last  year. 
The  development,  described  in  advertising 
as  a  "simple  expedient,"  is  a  gray  backing 
on  the  film  base. 


following  reasons  for  the  double  bill :  it  is 
given  to  increase  and  stimulate  business  and 
to  meet  competition  set  up  by  other  theatres. 
Quite  a  number  of  houses  are  giving  a  prize 
night  in  addition  to  a  double  feature  pro- 
gram, all  for  the  price  that  some  of  the 
other  houses  charge  for  only  one  feature  and 
short  subjects.  As  to  the  double  feature  in- 
creasing business,  a  few  exhibitors  agree 
that  it  does,  and  just  as  many  say  that  it 
has  not  increased  their  receipts  in  propor- 
tion to  the  extra  expense  of  another  feature. 


26 


MOTION    PICTURE  HERALD 


April    2,  1932 


FEDERAL  TO  CHECK  FOR 
NEWSPAPERS,  RADIO 


Ross  Sees  Improved  Efficiency 
Through  Higher  Type  of 
Checkers  by  Possibility  of 
Steadier  Jobs  and  More  Pay 

Expansion  of  Federal  Theatrical  Account- 
ing Service,  the  industry's  principal  box- 
office  checking  organization,  to  embrace 
checkups  on  newspaper  circulation  and  sur- 
veys of  radio  broadcasting  is  announced  by 
Harry  Ross,  president  of  the  organization. 
Additional  utilization  of  the  company's 
facilities  is  in  prospect,  he  said,  and  will  tend 
to  improve  the  efficiency  of  theatre  checking 
services  by  obtaining  a  still  higher  type  of 
individual  for  this  work  through  the  com- 
pany's ability  to  offer  to  its  checkers  more 
regular  employment  and  increased  earnings. 

The  San  Francisco  Chronicle  was  the  first 
to  employ  the  Ross  checking  service  to  ob- 
tain vital  information  and  statistics  on 
metropolitan  newspaper  circulation.  On  the 
results  of  this  assignment,  Ross'  organiza- 
tion is  said  to  have  obtained  contracts  for 
similar  work  with  numerous  other  metro- 
politan dailies.  The  Ross  circulation  service 
obtained  public  reaction  to  editorial  policies, 
newspaper  features  and  news  handling  and 
also  gathered  vital  information  pertaining  to 
news  agencies  handling  street  sales.  The 
radio  broadcasting  surveys  determined  audi- 
ence appeal  of  various  types  of  programs, 
quality  of  reception,  value  of  program  hours 
and  appoximate  number  of  listeners. 

The  regular  staff  of  Federal  theatre 
checkers  is  employed  for  this  work.  For 
some  time  the  company  has  engaged  in  extra 
services  coincidental  to  its  activities,  among 
these  being  assignments  to  check  on  audi- 
ence reaction  to  screen  advertising  in 
theatres,  and  certain  checking  work  for 
equipment  manufacturers  where  installments 
were  made  on  the  basis  of  percentages  of 
the  house  gross.  The  additional  work,  Ross 
executives  believe,  makes  it  possible  to  at- 
tract a  higher  type  checker  and  makes  him 
less  susceptible  to  temptations  pointing 
toward  dishonesty. 

During  his  visit  to  Federal's  New  York 
office  this  week,  Ross  announced  the  follow- 
ing personnel  assignments :  Walter  Brown, 
former  manager  of  the  Cincinnati  office,  to 
the  Boston  office ;  Jack  Kraker,  former  Kan- 
sas City  manager,  to  Cincinnati ;  Harold  C. 
Lund,  from  the  Boston  office  to  manager  of 
the  Pittsburgh  office. 

New  Frame  Size  Is 
Effective  at  Once 

(Continued  from  page  17) 

form  proportion  and  size.  At  this  point,  the 
Academy  appointed  a  special  subcommittee,  se- 
lected for  their  expert  knowledge  of  the  par- 
ticular problem  and  having  the  subcommittee 
work  in  close  cooperation  with  authorized  rep- 
resentatives of  studios  and  circuits. 

There  was  of  course  considerable  debating 
on  various  proposals,  a  number  of  conferences 


"I  would  like  very  much  now  to 
have  an  opportunity  to  play  some 
pictures  made  by  the  deft,  fast  mov- 
ing technique  of  the  best  of  the  old 
silent  product,  with  little  or  no  talk 
but  with  a  first  class  musical  score 
on  the  sound  track.  I  think  the 
audiences  would  like  to  see  the  pic- 
ture get  out  of  doors  and  get  action 
again." 

Albert  Sottile, 
Charleston  Circuit  Operator. 


and  exchanges  of  opinion.  Information  on  the- 
atre projection,  involving  a  study  of  projection 
angle,  keystone,  vertical  and  sidewise  picture 
distortion  and  other  factors  was  gathered  and 
turned  over  for  the  use  of  the  subcommittee 
in  arriving  at  a  suitable  dimension  for  pro- 
jector aperture.  Concessions  were  made  by 
both  studios  and  the  circuits  and  on  February 
15  a  uniform  aperture  practice,  agreed  upon 
by  the  larger  companies,  was  announced. 

Due  to  the  fact  that  in  the  studio  viewing 
rooms  fresh  prints  which  have  not  been  shrunk 
are  projected,  an  aperture  as  small  as  the  regu- 
lar projection  aperture  would  cut  the  picture 
off  around  the  edges.  A  study  of  this  problem 
was  made,  with  the  assistance  of  the  Paramount 
studio  camera  department,  and  a  special  aper- 
ture dimension  recommended  for  the  studio  the- 
atres and  projection  rooms. 

Studio  Representatives  in  Research 

Studio  executives  appointed  the  following 
authorized  representatives :  Fox,  William 
Steincamp,  Grover  Laube,  E.  L.  Robbins ; 
Metro-Goldwyn-Mayer,  Fred  Pelton,  Douglas 
Shearer,  J.  M.  Nickolaus;  Paramount,  Virgil 
Miller;  RKO  Radio,  Carl  Dreher,  J.  O.  Aal- 
berg,  William  Eglington ;  United  Artists, 
Thomas  Moulton,  Gregg  Toland ;  Universal,  C. 
Roy  Hunter,  Charles  Glauner,  Robert  Pierce ; 
Warner  Brothers-First  National,  Fred  Gage, 
Al  Tandreaux  Harry  Cohen. 

New  product  already  is  being  released  with 
the  uniform  picture  frame  size,  which  is  the 
same  for  all  types  of  prints ;  movietone,  disc 
and  silent.  The  new  releases  can  be  recognized 
by  the  fact  that  the  frame  lines  are  about  four 
times  as  wide  as  previously.  No  changes  have 
been  made  in  the  sprocket  holes  or  sound  track. 
An  initial  minor  adjustment  of  aperture  plates 
and  projection  screen  masks  will  be  necessary 
to  show  the  new  product  to  best  advantage 
and  give  to  the  audience  the  full  value  of  the 
picture  photographed  by  the  studio.  When  this 
adjustment  has  been  made,  all  prints  may  be 
run  with  the  uniform  aperture. 


16  MM.  Board  of  Trade  Elects 

Gene  P.  Foute  of  the  Motion  Picture 
Screen  Corporation,  was  elected  president  of 
the  16mm.  Board  of  Trade,  at  its  recent 
annual  meeting.  A.  D.  V.  Storey  was  elected 
treasurer  and  executive  secretary,  and  Wal- 
ter Bradley  assistant  secretary. 


RKO  Plans  Roadshow  Feature 

"Mysteries  of  the  French  Secret  Police," 
originally  planned  as  a  serial  on  the  RKO 
Radio  program,  will  be  screened  as  a  fea- 
ture of  roadshow  proportions,  it  has  been 
decided  at  the  Coast  plant.  Pandro  Berman 
has  been  assigned  as  associate  producer. 


De  Casseres  Finds 
Film  Material  in 
Broadway  Plays 

(Continued  from  page  20) 

musical  comedy  about  our  cops,  their  little 
tin  boxes  and  how  they  angeled  a  Broadway 
show  to  get  rid  of  the  contents. 

There  are  beautiful  scenes  in  this  show — 
some  of  the  most  beautiful  ever  seen  on  the 
Broadway  stage.  Irving  Berlin  and  Moss 
Hart  built  it  a  second  best  to  "Of  Thee  I 
Sing."  There  are  about  a  hundred  things 
that  the  pictures  can  do  with  it  to  make  it 
bounce  as  high  as  a  ski  champion  in  the 
Alps. 

Some  of  the  click  scenes  are :  the  Social 
Register  dining  in  the  automat;  in  front  of 
the  Palace  theatre;  the  stage  of  Reisman's 
theatre;  the  ballroom;  the  mirror  room;  the 
speak-easy ;  the  station  house. 

Mary  Boland,  J.  Harold  Murray  and  An- 
drew Tombes  are  the  headliners.  Mary 
sparkles  in  wit  and  in  Cartier's  best. 

It  will  take  more  than  a  dollar  and  a 
quarter  to  produce  this,  but  with  a  top  cast 
of  comedians  and  Berlin's  music  it  ought  to 
scrape  up  a  couple  of  great-grands  for  the 
producers. 

THE  CAT  AND 
THE  FIDDLE 

This  musical  play  is  making  a  Broadway 
record.  Someone  is  going  to  clean  up  big 
on  this  show.  It's  swell;  it's  high-toned.  It 
jumped  clean  over  the  moon.  Which  is  a 
figurative  way  of  saying  that  the  Jerome 
Kern-Otto  Harbach  musical  play  is  one  of 
the  best  that  has  visited  these  eyes  and  ears 
for  some  years. 

It  is  all  music.  The  story,  laid  in  Brus- 
sels, concerns  melomaniacs  of  all  kinds,  from 
classic-minded  romantics  to  American  hoof- 
ers. It  is  witty.  It  scintillates.  It  moves 
through  beautiful  scenes  staged  by  Jose 
Ruben,  who  himself  plays  a  part.  It  has  a 
good  story. 

The  Kern  music  is  waltzy,  romantic,  lull- 
ing, Viennese.  There  is  no  jazz  here,  thank 
le  bon  Dien!  Bettina  Hall  sings  beauti- 
fully, Eddie  Foy,  Jr.,  and  Lawrence  Gros- 
smith  tapped  the  founts  of  spontaneous 
laughter  in  me  over  and  over.  Doris  Car- 
son slammed  her  rich  New  Yorkese  all  over 
the  Brussels  revolving  carpet. 

Here  is  musical  comedy  at  its  highest  and 
best.  It  is  moonlight,  love,  laughter — and 
will  be  running  when  you  shake  out  the  old 
bathing-suit  next  summer.  Chevalier?  Yes? 
No? 


Heads  "Still"  Department 

Eddie  Bagley,  chief  cameraman  at  the 
Paramount  Eastern  studio  for  the  past  seven 
years,  has  been  placed  in  charge  of  the 
"still"  division  at  the  Warner  Vitaphone 
Brooklyn  plant,  succeeding  the  late  William 
Quinn. 


Has  Confidence  in  Manpower 

George  J.  Schaefer,  Paramount  general 
sales  manager,  expressed  complete  confi- 
dence in  the  manpower  operating  Publix 
houses  over  the  country,  on  his  return  from 
a  nationwide  tour  of  theatres.  He  conferred 
with  house  managers  and  division  heads. 


April    2,  1932 


MOTION    PICTURE  HERALD 


27 


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Box  office  receipts  in  three  Eastern  cities — New  York,  Boston  and  Baltimore — for  the  twelve  weeks  from  January  2  to 
March  19,  inclusive,  are  shown  in  this  graph,  based  upon  Motion  Picture  Herald's  weekly  compilation  of  theatres' 
returns.     The    100   per   cent  dotted   line   represents  the     average    weekly    gross    for    each    city    during  1931. 


William  Leahy,  Long  a  Film 
Agent,  Is  Dead  in  New  York 

William  H.  Leahy,  theatrical  agent  han- 
dling contracts  between  authors  and  motion 
picture  companies,  under  the  firm  name  of 
William  H.  Leahy,  Inc.,  with  offices  in  New 
York,  died  last  Saturday  at  St.  Luke's  Hos- 
pital after  a  brief  illness.  He  was  54. 

Leahy  began  his  theatrical  career  in  Bos- 
ton after  receiving  his  education  at  Holy 
Cross  College.  Many  stars  later  familiar 
to  film  audiences  came  under  Leahy's  super- 
vision as  manager  of  the  Majestic  theatre 
in  Boston.  Later  he  was  concert  manager 
for  the  Boston  Opera  Company,  then  be- 
coming associated  with  Louis  B.  Mayer  in 
New  York  in  the  Anita  Stewart  Produc- 
tions. He  was  head  of  the  motion  picture 
department  of  the  Century  Play  Company 
for  seven  years  before  organizing  his  own 
firm  two  years  ago.  He  is  survived  by  his 
wife,  Mrs.  Bertha  Leahy;  Timothy,  a 
brother;  two  sisters  and  a  nephew.  Burial 
was  at  Derby,  Conn. 


Allied  Theatre  Owners  of 
Northwest  Hold  Annual  Meet 

The  Allied  Theatre  Owners  of  the  North- 
west held  its  annual  convention  at  the 
Radisson  Hotel,  Minneapolis,  on  Wednesday 
and  Thursday. 

The  organization,  of  which  W.  A.  Steffes, 
president  of  Allied  States  Association,  is 
general  manager,  discussed  score  charges, 
the  music  tax  and  the  admission  tax  prob- 
lem. 


File  Saenger  Estate  Estimate 

An  inventory  estimating  the  estate  of  the 
late  Julian  Henri  Saenger,  New  Orleans 
theatre  magnate,  at  $218,256.33,  has  been 
filed  in  the  New  Orleans  civil  district  court. 


Peck  Fox  Studio  Asistant 

Lydell  Peck,  former  production  executive 
at  Paramount,  has  been  signed  by  Fox  as 
studio  executive  on  the  Coast  in  the  capacity 
of  assistant  to  Al  Rockett. 


Warner  Takes  3  Utica,  N.  Y., 
Houses  Operated  by  Skouras 

Warner  Brothers  has  taken  control  of  the 
Avon,  Utica  and  Majestic,  three  downtown 
theatres  in  Utica,  N.  Y.  The  policies  of  the 
houses  will  remain  the  same  under  the  War- 
ner management,  with  the  exception  of  the 
Stanley  discontinuing  vaudeville.  The  Ma- 
jestic will  continue  dark,  at  least  tempo- 
rarily. 

Louis  Lazer,  head  of  Warner  New  York 
state  houses,  said  Warner  had  taken  over 
the  leases  of  the  three  houses  from  the 
Skouras  interests. 


Acquires  Three  Westerns 

Sack  Amusement  Enterprises,  independent 
distributors  of  San  Antonio,  Texas,  have 
acquired  three  new  western  features  for  the 
Texas.  Oklahoma,  Arkansas  territory.  They 
are  "Two  Gun  Caballero,"  "Riders  of  the 
Rio,"  "The  Secret  Menace."  William  M. 
Pizor  is  national  distributor. 


28 


MOTION    PICTURE  HERALD 


April    2  ,  193? 


rECM  HOLLYWOOD 


By  LEO  MEEHAN 


May  Operate  10 
General  Theatres 
Firms  Separately 

United  States  Senator  Daniel  O.  Hast- 
ings, of  Delaware,  receiver  for  General  The- 
atres Equipment,  Inc.,  is  understood  to  have 
determined  upon  a  procedure  whereby  the 
10  equipment  companies  grouped  under 
General  Theatres  Equipment  are  to  be 
operated  individually  and  apart  from  their 
holding  company.  Hastings  was  appointed 
February  29  by  the  federal  court  in  Wil- 
mington. 

As  one  step  in  carrying  out  this  plan, 
Samuel  R.  Burns  has  been  elected  president 
of  International  Projector  Corporation,  one 
of  the  group  of  10,  following  resignation  as 
a  vice-president  and  secretary  of  Fox  Film. 
Burns  succeeds  Walter  Green,  who  becomes 
president  of  National  Theatre  Supply  Com- 
pany, a  post  he  at  one  time  occupied.  The 
same  procedure  is  in  the  offing  for  the  re- 
maining eight  corporate  entities  which  in- 
clude the  J.  E.  McAuley  Manufacturing 
Company,  Theatre  Equipment  Acceptance 
Corporation,  Strong  Electric  Company,  Ash- 
craft  Automatic  Arc  Company,  Hall  and 
Connolly,  J.  M.  Wall  Machine  Company, 
Fearless  Camera  Company,  and  the  Cinema 
Building  Corporation. 

H.  G.  Fahlbusch,  long  assistant  to  Edward 
R.  Tinker,  president  of  Fox  Film,  succeeds, 
Burns  as  secretary  of  the  latter  corporation. 

Columbia  Buys  Two; 
Safron  Is  Promoted 

Columbia  Pictures  closed  negotiations  this 
week  for  distribution  rights  to  "The  Blonde 
Captive."  the  picture  of  unexplored  =  Aus- 
tralia which  was  presented  on  Broadway 
several  weeks  ago.  It  is  a  record  of  Dr. 
Paul  Withington's  expedition  among  the 
little  known  tribes  of  Australia. 

Following  recent  announcement  that  the 
company  was  interested  in  arranging  deals 
with  stars  and  directors,  Columbia  also  an- 
nounced this  week  that  it  will  distribute  a 
Wheeler-Woolsey  production,  and  has  se- 
cured options  on  future  product. 

Maxwell  Anderson,  playwright  and  sce- 
narist, has  been  signed  to  adapt  "Washing- 
ton Merry  Go  Round,"  story  of  the  capital's 
official  society.  He  left  for  the  Coast  on 
Wednesday. 

Eddie  Buzzell  has  been  placed  under  a 
long-term  contract  by  Columbia. 

Jerome  Safron,  who  recently  joined  Co- 
lumbia in  an  executive  capacity  for  the  pro- 
motion of  sales,  has  been  appointed  field 
sales  supervisor,  with  headquarters  in  New 
York. 


Court  of  Appeals  Has  Case 
Of  Flinn  Under  Advisement 

Nathan  Burkan's  legal  organization  this 
week  appeared  before  the  New  York  state 
court  of  appeals  at  a  hearing  on  the  indict- 
ment against  John  C.  Flinn,  which  grew 
out  of  the  Pathe  studio  fire  in  New  York 
late  in  1929  when  several  studio  workers 
and  extras  were  killed.  The  court  took  the 
appeal  under  advisement. 


There  is  a  definite  trend  toward  having 
more  of  the  advertising  campaigns  for  mo- 
tion pictures  laid  out  on  the  Coast,  rather 
than  in  New  York  as  heretofore.  Paramount 
has  signed  Frank  Whitbeck,  former  West 
Coast  Theatre  publicity  chief  and  later  spe- 
cial advertising  representative  for  Universal. 
Whitbeck  will  develop  exploitation  cam- 
paigns out  here  as  pictures  develop  in  the 
studio.  A  similar  deal  has  been  made  at 
Metro,  following  the  visit  there  of  Howard 
Dietz.  Pete  Smith  will  enlarge  the  activi- 
ties of  the  M-G-M  publicity  department  to 
take  in  the  mapping  of  exploitation  cam- 
paigns, which  will  be  forwarded  to  Dietz. 
In  the  past,  studio  publicity  departments 
have  concerned  themselves  largely  with 
press  contacts,  with  preparation  of  news 
material  and  press  book  material.  Little 
thought  has  been  given  to  actual  campaigns 
and  advertising  copy. 

V 

M.  C.  Levee  is  leaving  his  post  as  busi- 
ness manager  of  Paramount  studios  this 
week.  While  he  has  not  yet  announced  his 
plans,  it  is  reported  he  will  enter  the  ranks 
of  the  independent  producers.  Sam  Jaffe 
takes  over  Levee's  duties.  Levee  is  presi- 
dent of  the  Academy  of  Motion  Picture  Arts 
and  Sciences. 

V 

After  attending  to  a  rather  vigorous 
housecleaning  and  reorganization  of  West 
Coast  home  offices  and  theatres  in  Southern 
California,  Skouras  Brothers  headed  north 
to  look  over  houses  as  far  as  Seattle  and 
Spokane.  This  trip  will  complete  the  in- 
spection of  the  circuit  by  its  new  operators. 
Operating  expenses  have  been  cut  to  the 
bone  all  along  the  line.  After  the  inspection 
is  finished  Spyros  will  return  to  New  York. 
Brother  Charles  will  remain  in  Los  Angeles 
as  active  head  of  the  circuit. 

V 

Mack  Sennett  is  now  an  American  citizen. 
He  received  his  final  papers  in  Los  Angeles 
last  week.  Sennett  was  formerly  a  Cana- 
dian, and  is  still  a  bachelor. 

V 

Carl  Laemmle,  Jr.,  Universal  production 
chief,  is  home  with  plans  for  the  new  sea- 
son. He  says  Universal  will  make  twenty- 
six  features,  with  a  production  budget  of 
$18,000,000.  Get  out  your  pencil  and  do  a 
little  calculus  on  that  one ! 

V 

Ann  Harding  and  Harry  Bannister  won 
the  "shock-of-the-week"  prize  with  their 
divorce  announcement.  Harry  is  in  Reno. 
Success — money — trouble — an  old  storv. 

V 

Roaming  around :  Al  Boasberg  is  back, 
writing  for  Fox  .  .  .  Vic  McLaglen  is 
the  latest  to  hit  the  road  for  personal  ap- 
pearances .  .  .  Dog  pictures  may  come  back ; 
Merian  C.  Cooper  is  preparing  one  for  Radio 
production  .  .  .  Regis  Toomey,  Eugene  Pal- 
lette  and  Arthur  Pierson  have  been  dropped 
from  Paramount's  list  of  contract  players 
.  .  .  Eddie  Buzzell  has  a  new  directorial 
contract  at  Columbia  .  .  .  Leslie  Pearce 
ditto  with  Mack  Sennett  .  .  .  Studios  have 
begun  to  use  the  new  aperture  standards 
developed  by  the   Motion   Picture  Acad- 


emy .  .  .  Wheeler  and  Woolsey  will  do 
one  for  Columbia ;  Radio  hasn't  decided 
whether  it  will  take  up  the  option  on  the 
two  comics  .  .  . 

Roland  Young  has  gone  to  London  for 
three  pictures  with  British  International  .  .  . 
Frank  Tuttle,  former  Paramount  director, 
will  go  to  England  to  direct  Galsworthy's 
"The  Apple  Tree"  .  .  .  Reports  from  the 
South  Seas  are  that  Doug  Fairbanks  has 
shot  seven  thousand  feet  for  his  new  produc- 
tion .  .  .  Thelma  Todd  again  probably  will 
appear  with  the  Marx  Brothers  .  .  .  Peak 
production  is  reported  from  the  Warner 
plant  at  Burbank,  with  six  shooting  and 
three  more  to  go  in  this  week  .  .  .  Holly- 
wood is  worrying  itself  sick  over  reports 
that  Florida  (Tampa  this  time)  will  go 
after  production  business !  .  .  .  Richard 
Dix  has  again  signed  a  long  term  contract 
with  Radio  .  .  . 

Ben  Turpin  will  make  a  vaudeville 
tour  .  .  .  Richard  Schayer  remains  with 
Universal  as  scenario  editor  .  .  .  Evangelist 
Aimee  McPherson  and  Walter  Huston  de- 
bated "Is  Prohibition  a  Success"  over 
Aimee's  radio  station  the  other  night — 
ballyhoo  for  M-G-M's  "Wet  Parade,"  now 
current  at  the  Chinese  .  .  .  Stuart  Erwin 
has  signed  a  new  Paramount  contract  .  .  . 
Constance  Bennett's  next  has  been  switched ; 
she  will  do  the  Adela  Rogers  St.  John  story, 
"The  Truth  About  Hollywood"  .  .  .  Suc- 
cessful as  a  broken  down  prize  fighter  in 
"The  Champ,"  Wallace  Beery  will  soon  take 
the  role  of  a  wrestler  in  "Flesh"  .  .  . 

Alfred  A.  Cohn,  writer,  is  running  as  a 
Garner  delegate  in  the  California  Demo- 
cratic primaries  .  .  .  Frances  Marion,  ace 
scenarist,  will  join  Mary  Pickford  in  New 
York  as  soon  as  she  is  able  to  work  on  an 
original  which  Mary  expects  to  do  soon 
.  .  .  W.  S.  (Trader  Horn)  Van  Dyke  has 
gone  to  Alaska  for  shots  to  be  used  in 
M-G-M's  "Eskimo"  .  .  .  Gregory  LaCava 
probably  will  do  the  next  Ann  Harding  pic- 
ture, following  the  big  success  he  scored 
with  "Symphony  of  Six  Million"  at  Radio. 


Sues  Paley  for  $250,000  on 
Paramount-C.B.S.  Stock  Deal 

Arthur  O.  Dillenbech  has  brought  suit  in 
New  York  supreme  court  against  William 
S.  Paley,  president  of  the  Columbia  Broad- 
casting Company,  for  $250,000.  He  alleges 
he  was  instrumental  in  closing  the  deal  with 
Paramount  whereby  a  Columbia  half-interest 
was  taken  by  Paramount  in  exchange  for 
Paramount  stock  in  the  amount  of  $58,823 
shares.  Dillenbech  claims  he  received  2,941 
shares  of  Paramount  common  which  Paley 
assured  him  would  be  repurchased  by  Para- 
mount at  $85  per  share  on  March  1,  1932. 
He  charges  that  Paramount  refused  to  re- 
purchase that  stock. 


Named  Universal  Story  Editor 

Charles  Beahan  was  signed  as  eastern 
story  editor  for  Universal  by  Carl  Laemmle, 
Jr.,  just  before  the  latter  left  the  home  of- 
fice for  the  Coast.  Beahan  had  been  con- 
nected with  the  American  Play  Company 
prior  to  joining  Universal. 


10,000.00 

RICH T  IN 


by 


EVERT  WORD 
MEANS  $$$$ 
TO  YOU 

Read  Carefully 

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&  RADIO  STATION 


At  absolutely  not  a  nickel  cost  to 
you,  Fox  has  arranged  a  sensational 
good-will  and  box-office  tie-up  between 
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Fox  supplies  you — for  the  asking — with 
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each  day.  They  give  you  "The  Trial 
of  Vivienne  Ware"  word-for-word  as  it 
was  put  on  in  the  original  broadcasts 
that  were  the  talk  of  the  country. 


RADIO  STATIONS 
WILL  GRAB  IT 

Stations  BIG  AND  SMALL  will  grab  for 
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this  unprecedented 
radio  build-up  for 
TOUR  screen  .  .  . 


the  unparalleled  success  "Vivienne 
Ware1'  excited  wherever  broadcast. 
They  want  it!  ESPECIALLY  since  there 
is  not  a  single  line  of  advertising  in 
the  entire  six  broadcasts.  BUT  THERE 
IS  A  WAY  FOR  YOU  TO  CASH  IN  BIG. 


YOUR  HOOK  IN 


The  six  broadcasts  are  a  teaser.  They 
build  up  an  immense  popular  interest 


in  the  solution  of  the  murder.  Expe- 
rience has  proven  that  thousands  of 
listeners  write  in  their  opinion.  BUT 
ONLY  YOUR  THEATRE  TELLS  THE 
SOLUTION! 


GET  THE  DOPE 


Fox  is  preparing  a  special  bulletin 
showing  you  how  to  handle  this  sen' 
sational  stunt  step  by  step.  Armed  with 
this  information,  you  can  go  to  any 
local  station  and  be  assured  of  a  tie-up. 
In  the  meantime,  fee  your  local  Fox 
Branch  Manager  for  advance  details. 


(5e  sure  to  see  next  page) 


FOX  PLAT  DATES  AI 


That's  the  kind  of  back- 
ing FOX  gives  you  on... 

The  TRIAL  of 


<with 


JOAN 

BENNETT 

Donald  Cook,  "Skeets"  Gallagher, 
Zasu  Pitts,  Allan  Dinehart,  Lillian 
Bond,  William  Pawley,  Nora  Lane. 
Novel  by  Kenneth  M.  Ellis.  Screen 
play  by  Philip  Klein  and  Barry  Conners. 

William  K.  Howard  Production. 


April    2,    19  3  2  MOTION    PICTURE    HERALD  33 

AUSTRALIAN  CENSOR'S  BANS  BRING 
STORM  FROM  BRITISH  PRODUCERS 


Raise  Accusation  of  Being  Op- 
posed to  Pictures  from  Eng- 
land; 6  Films  Rejected  With- 
out Appeal;  20  Others  Barred 

By  CLIFF  HOLT,  Sydney 

The  annual  report  of  the  Australian  chief 
censor,  W.  Cresswell  O'Reilly,  has  raised 
the  customary  storm  of  protest,  most  of  it 
emanating  from  British  producers  and 
leader  writers  who  know  nothing  of  the 
internal  affairs  of  the  industry,  and  all  of  it 
unjustified.  There  is  obviously  an  inter- 
national feeling  that  O'Reilly  is  firstly,  anti- 
British  ;  secondly,  anti-motion  picture ;  and 
thirdly,  insincere  of  purpose.  Actually,  he 
is  too  sincere  if  anything,  displaying  a  ten- 
dency at  times  to  delete  certain  risque 
scenes  because  he  feels  that  it  is  his  duty 
to  do  so,  and  not  because  he  fears  those 
sequences  might  have  an  injurious  effect  on 
the  morals  of  the  Australian  public.  The 
sooner  the  producers  in  England  realize  that 
O'Reilly  is  a  censor  who  treats  all  pictures 
as  one,  that  this  alleged  anti-British  ten- 
dency is  but  a  figment  of  their  own  imagina- 
tion, the  sooner  the  better — for  them,  and 
for  the  people  who  undertake  to  exhibit 
their  pictures. 

V 

6  of  466  Features  Rejected 

The  report  shows  that  in  1931  Australia 
imported  466  features,  368  from  the  U.S.A., 
91  from  the  United  Kingdom,  and  seven 
from  other  countries.  Six  were  rejected  by 
the  censors  without  appeal,  and  20  more 
were  forbidden  exhibition,  after  appeal.  In 
the  previous  year,  21  were  thrown  out  with- 
out an  appeal,  of  an  aggregate  of  580 
imported. 

The  censor  accuses  film  producers  of  a 
tendency  to  "'slavishly  repeat  or  copy  stage 
successes,  and  to  cater  for  the  sophisticated 
adult,  rather  than  to  make  pictures  of  a  uni- 
versal appeal."  Clean,  wholesome  stories 
of  the  family  type  could  be  almost  counted 
on  the  fingers  of  both  hands,  he  declares, 
adding  that  if  more  films  were  produced  by 
which  everybody  could  be  pleasurably  en- 
tertained, the  already  large  picture-public 
would  be  greatly  augmented,  to  the  benefit 
of  both  the  public  and  the  box-office.  How- 
ever, "In  making  these  comments,  the  cen- 
sorship does  not  overlook  the  virtues  and 
values  of  strong  dramatic  quality,  and 
would  be  the  first  to  deplore  the  fact  if 
its  activities  resulted  in  the  exhibition  of 
pictures  suitable  only  for  children  and 
sub-normals." 

O'Reilly  notes  a  marked  improvement 
both  in  quantity  and  quality  of  British  pic- 
tures during  the  year,  "but  the  proportion 
of  those  of  poor  quality  is  still  very  high. 
The  smartness  and  sophistication,  stepping 
over  the  borderline  into  suggestiveness  and 
indecency,  is  still  in  evidence." 

The  censor  concludes  his  remarks  with 
the  comment  that  he  could  not  see  any  out- 
standing developments  in  production  or  pre- 
sentation during  the  year,  attributing  that 
fact  to  the  world-wide  depression,  and  that, 
as  the  general  moral  standard  of  all  films 


had  not  improved,  there  was  no  hope  that 
the  abolition  of  censorship  would  be  pos- 
sible in  the  near  future. 

A  report,  surely,  that  could  have  easily 
enough  been  received  in  silence,  without  re- 
sorting to  a  tirade  of  banal  bleatings  that 
are  becoming  more  and  more  an  annual 
farce. 

V 

Fishman  on  Warner  Survey 

Jess  C.  Fishman  has  arrived  in  Sydney 
from  America  to  conduct  a  survey  of  War- 
ner Brothers-First  National  affairs,  in  as- 
sociation with  Ralph  Clark,  head  of  the 
organization  in  Australasia.  He  will  make 
a  comprehensive  tour  of  all  states  and  New 
Zealand,  before  returning  to  America  in 
about  six  months'  time. 

Fishman  found  a  country  complaining 
sorely  enough  of  its  theatre  conditions,  but 
according  to  him  they're  similar  elsewhere. 
"An  outstanding  picture  still  draws  big 
money  back  at  home,"  he  says,  "just  as  it 
does  here,  but  average  pictures  don't  even 
draw  average  business  as  they  once  did." 
During  his  stay  in  Australia,  Fishman  will 
keep  on  eye  on  the  type  of  film  that  appears 
to  be  of  universal  appeal,  and  from  his  ob- 
servation, turn  in  a  report  to  New  York, 
"because,  being  exhibitors  as  well  as  dis- 
tributors, it  is  essential  that  we  should 
know  the  requirements  of  audiences  all  over 
the  world." 

V 

Publicity  "Soul  of  Industry" 

In  between  reading  and  hearing  the  ad- 
vice of  J.  R.  Collins  of  R.  H.  Macy  and 
Company,  Inc.,  whose  comments  on  motion 
picture  publicity  appeared  in  Motion  Pic- 
ture Herald,  and  other  advertising  experts, 
press  agents  along  Broadway  and  over  in 
Hollywood,  will  be  interested  in  the  re- 
marks hurled  by  Stuart  F.  Doyle  at  a  meet- 
ing of  the  recently  inaugurated  47  Club, 
an  organization  comprised  of  Australian 
publicity  men  who  now  and  then  give  a 
luncheon  to  someone,  at  which  publicity, 
and  the  right  and  wrong  methods  of  apply- 
ing it,  are  propounded.  Doyle  made  the 
most  of  his  opportunity. 

"They  say  that  finance  is  the  sinews  of 
the  industry,"  he  told  them.  "I  say  that 
publicity  is  its  soul.  No  matter  what  power 
one  may  think  he  possesses,  he  is  only  as 
strong  or  weak  as  his  publicity.  In  the 
motion  picture  business,  Australia,  remote 
as  it  is  from  the  rest  of  the  world,  has 
played  a  tremendous  part  in  the  prosperity 
of  the  business,  by  developing  those  adver- 
tising methods  that,  through  the  brains  of 
C.  L.  Yearsley,  have  been  adopted  every- 
where. The  revenue  of  the  Australian  the- 
atres today  is  probably  a  record  for  the 
world,  taking  into  consideration  population 
and  depression.  That  is  a  tribute  to  the 
publicity  men.  .  .  .  The  greatest  influence 
in  politics  and  commerce  is  the  application 
of  showmanship  and  publicity.  .  .  .  The  busi- 
ness is  undergoing  radical  changes.  At 
first  it  was  an  automatic  business.  We  put 
on  certain  pictures  and  automatically  knew 
what  receipts  they  would  draw.  Those 
days,  when  money  came  easily,  are  gone. 
Now  every  individual  attraction  must  be 
analyzed  for  its  selling  points,  and  every 


Censor  Pleads  for  More  Pic- 
tures for  Entire  Family;  Notes 
Marked  Improvement  in  Qual- 
ity of  British-Made  Films 

possibility  must  be  exhausted.  The  dif- 
ference between  the  right  and  wrong  angle 
makes  all  the  difference  between  success 
and  failure,  and  that's  where  the  publicity 
man  comes  into  his  own  more  than  ever 
before.  ..." 

Between  them,  the  members  of  the  47 
Club  control  about  $2,500,000  of  advertis- 
ing money  a  year.  A  force  to  be  reckoned 
with,  undoubtedly. 

V_ 

Minimum  Admission  Clause 

Numerous  complaints  have  been  heard 
from  Australian  exhibitors  since  the  one 
shilling  minimum  admission  clause  was 
placed  in  contracts,  more  especially  from 
those  operators  endeavoring  to  conduct  a 
successful  business  in  neighborhoods  where 
their  patronage  is  comprised  for  the  most 
part  of  the  laboring  class.  Their  objection 
to  the  clause  is  based  on  the  plea  that  there 
simply  isn't  sufficient  amusement  money 
available  to  make  a  shilling  low  justifiable; 
and  some  weight  has  been  lent  to  their  argu- 
ment by  an  incident  that  occurred  at  Port 
Adelaide  the  other  weekend.  Several  the- 
atres were  picketed  in  the  locality,  follow- 
ing the  action  of  the  Port  Adelaide  Trades 
and  Labor  Council  in  requesting  workers 
to  boycott  cinemas  which  demanded  one 
shilling  as  the  charge  for  the  cheapest  seat. 

The  council  based  its  action  on  the 
MPDA's  stand  in  applying  the  one  shilling 
ruling  to  a  hall  opened  for  the  screening  of 
pictures  by  the  Waterside  Workers'  Federa- 
tion. Hitherto  the  minimum  here  had  been 
just  half  that  demanded  by  the  MPDA. 
Nevertheless  the  MPDA  refused  to  make 
any  concessions,  pickets  or  no  pickets,  and 
after  a  few  days  the  trouble  blew  over. 
V 

New  Theatre  for  Capital 

So  few  theatres  have  been  erected  in  Aus- 
tralia during  the  last  two  or  three  years — 
the  aftermath  of  an  amazing  activity  in  that 
direction — that  it  is  almost  in  the  nature  of 
a  novelty  to  hear  of  a  company  planning  the 
erection  of  a  new  house  in  Canberra,  the 
federal  capital. 

The  prospectus  of  Civic  Theatre.  Ltd., 
with  a  capital  of  $100,000,  states  that  by 
reason  of  the  preponderance  of  civil  serv- 
ants on  regular  salaries  among  the  residents, 
the  community  of  Canberra  demonstrably 
has  the  spending  power  of  a  city  numeri- 
cally twice  its  size.  And,  "because  only 
about  40  per  cent  of  the  civil  service  eventu- 
ally to  be  centralized  in  Canberra  has  been 
transferred  to  date,  the  outlook  for  the  city 
is  undeniably  bright,  and  its  future  growth 
bids  fair  to  be  phenomenal.  Furthermore, 
no  federal  or  state  taxation  is  applicable  to 
the  federal  territory,  so  the  company  will 
not  be  liable  to  pay  state  income  or  enter- 
tainment taxes." 

The  Capitol  theatre  of  Canberra  has  been 
carrying  on  successfully  practically  since 
the  federal  capital  come  into  being. 


34 


MOTION    PICTURE  HERALD 


April    2,  1932 


PASSING  IN  REVIEW 


The  department  endeavors  to  set  forth  two  lines  of  material 
of  service  to  the  exhibitor — first,  a  showman's  evaluations 
of  the  outstanding  pictures — second,  reviews  of  information 


ONE  HOUR  WITH  YOU 


Paramount 


80  Minutes 


All  the  adjectives  ever  applied  to  a  Lubitsch- 
made  picture  —  gay,  sparkling,  scintillating, 
smart,  etc., — can  be  again  used  to  describe 
Maurice  Chevalier's  latest  vehicle,  "One  Hour 
With  You."  Certainly  it's  one  of  the  most  re- 
freshing pictures  to  reach  Broadway  in  several 
moons  and  the  deft  touch  of  Ernst  Lubitsch  is 
evident  from  beginning  to  end. 

The  above,  as  well  as  the  enthusiastic  com- 
ment below,  must,  however,  not  prove  mis- 
leading. Where  Chevalier  and  Lubitsch  failed 
to  excite  the  natives  through  their  former 
efforts  there  is  no  reason  why  we  can  claim 
that  they  will  do  so  with  this  one.  But  for  spots 
where  this  combination  have  been  box  office 
producers  in  the  past  they  should  more  than 
repeat  with  "One  Hour  With  You." 

It  may  be  a  bit  risque  for  some  of  the  smaller 
towns  where  live  certain  men  and  women  whose 
calling  in  life  appears  to  lie  in  keeping  some  of 
the  less  conventional  truths  from  mankind. 
Even  these  will  revel  in  this  fast  moving  farce, 
though  it  will  be  out  of  the  question  for  them 
to  admit  enjoyment.  But  the  big  towns  will 
fall  for  it  like  several  tons  of  bricks. 

The  title  plus  the  star  and  cast  most  certainly 
gives  all  you  could  possibly  ask  for  in  the  way 
of  strength  for  your  ticket  selling  campaign. 
Either  one  or  the  other  alone  carries  enough 
punch  and  b.o.  appeal  to  make  it  play  to  juicy 
receipts ;  tied  together  they  provide  you  with 
the  makings  of  a  record-breaking  picture, — 
everything  else  being  O.K.  for  your  particular 
theatre  and  town. 

Audience  value  leaves  nothing  to  be  desired. 
Ninety-nine  out  of  every  hundred  theatres  play- 
ing this  attraction  will  find  their  audience  cry- 
ing for  more  like  it. 

Without  a  doubt  your  selling  angles  are  more 
or  less  simplified  as  far  as  this  picture  is  con- 
cerned and  in  all  probability  will  be  confined  to 
stressing  the  names  of  Chevalier,  Jeanette  Mac- 
Donald,  Roland  Young,  Charlie  Ruggles  and 
Genevieve  Tobin.  If  it's  the  same  in  other 
parts  of  the  country  as  around  this  town,  all 
you  need  do  to  make  feminine  hearts  beat  faster 
is  to  advertise  that  Chevalier,  their  dear  Mau- 
rice, has  a  new  thrill  for  them.  And  they'll 
come  a-running  to  the  box  office.  It's  no  pic- 
ture for  kids ;  not  that  it  would  do  them  any 
harm,  but  just  because  they  wouldn't  know  what 
it's  all  about.  Small  towns  should  also  play 
away  from  Sundays. 

Play  up  the  master  hand  of  Lubitsch  and 
the  excellent  supporting  cast  supplied  Chevalier. 
Jeanette  MacDonald  not  only  has  a  beautiful 
voice  but  each  picture  she  appears  in  shows 
the  strides  she  is  making  as  an  accomplished 
actress.  Roland  Young's  work  is  outstanding 
and  Miss  Tobin  also  does  well  in  her  part. 
Need  we  say  that  Chevalier  clicks  again?  Of 
course  he  does,  and  in  all  probability  it's  one 
of  the  best  performances  he's  turned  in  to  date. 

The  music  is  particularly  tuneful  and  "We'll 
Always  Be  Sweethearts"  and  "One  Hour  With 
You"  are  destined  to  become  very  popular. 
There  are  other  songs  such  as  "What  Would 
You  Do"  and  "Oh,  You  Mitzi,"  which  should 
also  go  over  well.  It  might  be  a  good  idea 
to  bait  your  public  with  a  few  samples  over 
radio  as  part  of  the  advance  campaign. 

To  sum  it  all  up,  get  set  on  your  advance 
campaign  and  build  it  up  with  stress  on  the 
star  and  cast,  director,  tuneful  music  and  type 
of  production.  The  box  office  will  take  care  of 


the  rest  for  any  theatre  that  can  draw  to  sophis- 
ticated fare.  This  type  of  audience  will  literal- 
ly eat  it  up. 

TARZAN— THE  APE  MAN 
MGM  101  Minutes 

An  elderly  gentleman  sitting  near  the  writer 
in  the  Capitol  theatre  the  other  night  was  over- 
heard to  remark,  "S'lotta  bunk,  but  it's  darned 
interesting,"  and  that  about  sums  up  the  situa- 
tion. It's  one  of  the  most  fantastic  bits  of 
screen  fare  you  probably  ever  saw  but  it's  a 
safe  bet  that  young  and  old  will  spend  a  thor- 
oughly enjoyable  evening's  entertainment  when 
they  go  to  see  it. 

It's  a  simple  enough  process  for  one  to  sit 
down  and  pick  a  picture  to  pieces.  We'll  leave 
that  to  those  who  believe  such  reviews  are 
necessary  or  helpful  to  the  industry  in  general 
and  you  showmen  in  particular.  We're  chiefly 
concerned  with  the  box  office  and  audience  pos- 
sibilities of  a  picture  and  we  try  to  convey  our 
personal  opinions  strictly  from  the  point  of 
view  of  one  who  exhibits  these  pictures  in  his 
own  theatres. 

Both  the  box  office  and  audience  slants  of 
this  picture  are  foolproof.  By  this  we  mean 
to  say  that  even  if  you  refuse  to  sell  this  pic- 
ture as  you  should,  it  will  still  do  business. 
But  getting  behind  it  with  the  type  of  cam- 
paign that  such  a  picture  deserves  will  push 
it  over  to  stand-them-on-the-sidewalk  propor- 
tions. Just  let  loose  one  houseful  of  customers 
and  they  will  be  your  greatest  advertising  plug- 
gers.  Word-of-mouth  comment  will  send  back 
more  than  ten  for  one. 

But  to  get  that  first-audience  crowd  you 
have  got  to  give  this  one  of  those  circus  cam- 
paigns with  all  the  frills  that  are  so  sadly 
needed  in  this  sluggish  era  of  show-selling. 
You  can  depend  on  every  dollar  spent  bringing 
back  many  extra  dollars  for  your  box  office. 

M-G-M  is  convinced  that  it  has  a  "natural" 
in  this  picture  as  far  as  exploitation  possibilities 
are  concerned  and  it  certainly  has  all  the  ear- 
marks of  one  that  can  be  plugged  from  many 
angles.  Youngsters  who  have  been  literally 
starved  for  suitable  screen  fare  will  go  for  it 
hook,  line  and  sinker  and  this  means  that 
schools  and  P-T  associations  can  be  contacted 
for  essays  on  Africa,  the  jungle  and  the  natural 
history  angle,  plus  attendance  en  masse. 

In  addition  to  the  above  there  will  be  book- 
store tieups  on  the  Tarzan  books  and  a  chance 
to  arrange  a  colorful  front  and  lobby.  Even 
the  sedate  Capitol  in  New  York  secured  palms, 
ferns,  etc.,  for  the  front  and  hung  cutout  apes 
from  the  marquee  to  simulate  some  atmosphere. 
The  press  sheet  on  .the  picture  contains  many 
excellent  suggestions,  a  majority  based  on  the 
successful  Baltimore  campaign  outlined  last 
week  in  the  Managers'  Round  Table  department 
of  this  publication,  and  it  wouldn't  be  a  bad 
idea  to  get  one  as  soon  as  you  can  in  order 
to  arrange  your  advance  work.  Once  this  is 
set  and  your  first  showing  over,  about  all  you'll 
have  to  do  is  take  the  money  to  the  bank. 

M-G-M  has  provided  you  with  a  smashing 
fine  press  book  crammed  full  of  selling  ideas, 
ballyhoos,  circus  stunts,  atmospheric  effects  for 
lobby  and  front  and  a  thousand  other  angles 
all  applicable  to  your  own  spot.  Get  those  gags 
working.  Many  of  them  will  cost  you  next  to 
nothing.  If  you've  bought  it  as  a  percentage 
picture  just  remember  that  every  dollar  you 
pay  in  average  means  plenty  more  in  your  own 
bank  account. 


GIRL  CRAZY 

Radio  79  Minutes 

This  one  possessed  many  possibilities  as  a 
comedy  of  the  belly-laff  variety,  but  they  in- 
jected much  too  much  smut  and  thereby  spoiled, 
in  our  opinion,  the  better  angles  of  the  original 
stage  show.  In  thinking  back  over  the  audience 
reaction,  at  the  theatre  where  we  caught  this 
picture,  we  came  to  the  conclusion  that  it  would 
have  been  just  as  well  to  leave  the  risque  stuff 
out.  At  any  rate  it  would  have  been  acceptable 
for  Sunday  or  kid  showings.  As  it  stands  it  is 
purely  adult  entertainment  for  those  communi- 
ties where  a  little  off-color  comedy  is  not  ob- 
jected to  by  the  natives. 

The  title  has  some  good  box  office  slants 
which  can  be  enhanced  by  several  selling  names. 
Add  to  these  two  the  music  slant  and  you  have 
plenty  to  go  to  work  on  without  fear  of  a 
shortage  in  ideas  or  material.  Wheeler  and 
Woolsey  are  past  masters  in  fun-making  and 
here  they  take  full  advantage  of  every  oppor- 
tunity to  keep  the  picture  alive  and  interesting 
despite  its  several  drawbacks.  Then  you  have 
Mitzi  Green  and  she  saves  the  day. 

Besides  those  three  you  also  have  Dorothy 
Lee  and  Eddie  Quillan,  providing  they  mean 
something  to  your  b.o. 

Audience  strength  is  not  so  good.  Little  Mitzi, 
when  given  a  chance,  dominates  every  scene  in 
which  she  appears.  Her  impersonations  are 
great  and  certainly  stamp  her  as  a  real  per- 
former. Too  bad  they  couldn't  write  a  lot  more 
of  stuff  for  her  into  this  picture.  More  Mitzi 
and  less  dirt  would  have  placed  this  one  in 
the  real  money  class. 

It  must  be  played  mid-week  for  the  reasons 
set  forth  in  the  foregoing.  So  get  behind  it 
and  make  the  most  of  the  different  angles  of- 
fered for  selling  purposes.  Play  up  Wheeler, 
Woolsey  and  Mitzi  Green.  The  taxi  angle 
offers  some  more  ideas,  the  sheriff  election, 
still  more.  Several  of  the  songs  will  help  re- 
vive the  song  shop  tieups  which  you  have  been 
away  from  since  the  first  batch  of  musical  films 
flooded  the  market. 

A  livewire  campaign  is  going  to  bring  home 
the  bacon  with  this  attraction  and  you  have 
no  excuse  for  not  giving  it  everything  you 
have.  Make  sure  that  they  know  they  are  in 
for  an  evening  of  "crazy"  comedy  and  they'll 
be  satisfied  after  they've  seen  it. 

DISORDERLY  CONDUCT 
Fox  80  Minutes 

Here  is  a  "cop"  picture  that  is  boosted  'way 
up  by  reason  of  a  more  than  capable  cast. 
Individually  and  collectively  they  contribute  a 
swell  performance  with  the  result  that  after 
seeing  it  your  audience  should  feel  highly  satis- 
fied with  your  show. 

The  title  is  none  too  strong  from  the  box 
office  point  of  view  because  it  does  not  convey 
the  theme  of  the  picture  except  where  you 
definitely  tie  them  together,  with  the  further 
addition  of  a  cast  that  holds  several  strong 
marquee  and  box  office  names.  Working  in  a 
policeman's  head  or  one  of  the  mats  from  your 
local  Fox  exchange  will  get  the  police  idea 
across  without  any  trouble. 

Audience  value  is  exceptionally  good.  The 
hero  even  rides  for  a  fall  or  two  with  the  re- 
sult that  sentiment  in  the  audience  may  swing 
to  Bellamy  for  a  while.  But  a  typical  (and 
there  ought  to  be  many  a  "typical")  ending 
sends  them  home  smiling. 

The  police  slant  is  still  new  enough  to  war- 


April    2,  1932 


MOTION    PICTURE  HERALD 


35 


rent  making  full  use  of  it  wherever  you  are 
in  a  position  to  get  the  local  force  behind  you. 
Play  it  up  strong  and  make  it  count  for  as 
much  as  any  other  selling  angle  you  inject  into 
your  particular  campaign.  The  motorcycle 
squad  men  will  find  it  right  up  their  alley. 

The  informative  review  in  the  Herald  will 
tell  you  enough  about  the  picture  to  provide 
you  with  a  fairly  accurate  idea  of  what  it  is 
all  about.  After  reading  it  through,  get  your 
press  book  and  comb  it  for  suggestions  that 
may  apply  to  your  situation.  We've  looked  it 
over  and  found  many  good  ones  that  are  ap- 
plicable to  most  spots. 

There's  nothing  objectionable  for  kids  or 
Sunday  showings  and  this  picture  will  certainly 
come  through  with  a  good  account  at  the  box 
office  where  you  give  it  more  than  an  even 
break.  It's  a  good  picture  and  with  such  names 
as  Spencer  Tracy  (who  should  be  played  up 
strong  for  future  b.o.  strength),  Sally  Eilers, 
El  Brendel,  Ralph  Bellamy  and  Dickie  Moore, 
you  ought  to  get  somewhere  with  this  one. 

THE  BROKEN  WING 
Paramount  74  Minutes 

All  that  is  worthwhile  in  this  picture  will 
have  to  be  attributed  to  the  determined  efforts 
of  Lupe  Velez  and  Leo  Carrillo  to  do  their  best 
with  a  weak  vehicle.  The  talented  and  color- 
ful little  actress  struts,  hurls  invective,  makes 
impassioned  love  and  is  in  ten  places  at  one 
time;  while  Leo  Carillo,  as  a  Mexican  Al  Ca- 
pone,  turns  in  as  breezy  a  portrayal  of  his  role 
as  any  one  could  ask  for. 

Box  office  appeal  will  have  to  depend  on  a 
title  that  can  be  played  around  with  quite  a 
bit  by  showmen  who  know  how  to  capitalize 
on  every  possible  slant.  Avoid  overselling  be- 
cause it  may  hurt  whatever  confidence  your 
customers  may  have  in  the  truth  of  your  mer- 
chandising. A  screening  will  open  up  several 
avenues  for  profitable  selling  that  fits  in  perfect 
with  your  individual  community. 

Audience  strength  is  lacking  in  more  ways 
than  one.  But  if  sold  sensibly  and  along  the 
lines  best  suited  for  your  type  of  audience  it 
can  get  by  without  any  kicks.  Surround  it  with 
the  type  of  shorts  that  will  strengthen  the  show 
as  a  whole. 

While  there's  considerable  dialogue  involv- 
ing the  trade  name  "B-V-D,"  those  letters 
have  come  to  mean  most  any  kind  of  "shorts." 
Thus  there  certainly  is  a  corking  chance  to  tie- 
up  with  every  B-V-D  dealer  in  these  United 
States.  This  is  made  possible  through  inability 
on  the  part  of  the  aviator  to  recall  his  name. 
Lolita  finds  "his  initials,"  B-V-D,  on  his  under- 
wear and  from  that  time  on  he  is  known  to 
her  as  BVD. 

It  doesn't  seem  advisable  to  play  up  the 
airplane  angle  suggested  by  the  title  too  strong 
for  reason  that  this  constitutes  but  a  small  part 
of  the  picture.  Sell  Lupe  Velez  as  giving  her 
usual  colorful,  vivacious  characterization  and 
you  can  also  promise  that  patrons  will  be  enter- 
tained by  Carrillo. 

THE  GAY  CABALLERO 

Fox  60  Minutes 

This  ought  to  fill  the  bill  in  great  shape  for 
those  who  want  an  oldtime  Western  picture 
keyed  to  dialogue  and  sound,  for  it's  essentially 
that  and  nothing  more.  The  writer  witnessed 
it  at  the  Roxy  and  while  it  seemed  rather  out 
of  place  as  fare  for  the  big  house,  the  audience 
apparently  got  their  money's  worth. 

The  title  is  too  suggestive  of  a  "Western" 
to  make  it  dependable  for  b.o.  delivering  in 
dollars  and  cents  unless  you  back  it  up  with 
something  stronger  in  the  way  of  names  and 
atmosphere,  of  which  there  appear  to  be  enough 
of  to  go  around.  Selling  somewhat  along  the 
lines  of  a  sort  of  antidote  after  a  steady  run 
of  sophisticated  dialogue  offerings  may  help 
where  you  can  make  enough  capital  out  of  such 
an  idea.  Local  circumstances  and  previous  pic- 
ture runs  must  guide  you  in  this  connection. 
They  may  find  it  a  welcome  relief  after  sit- 
ting through  the  recent  cycle  of  converted  stage 
plays  with  little  or  no  action. 

Audience  value  will  satisfy  where  selling  has 


been  handled  along  the  lines  set  forth  in  the 
foregoing  paragraph.  O'Brien  is  OK  for  the 
part  he  plays  and  of  course  McLaglen's  follow- 
ing warrants  a  strong  play  in  your  advertising. 

There  is  enough  hard  riding  and  fighting 
throughout  the  picture  to  satisfy  the  most  ar- 
dent Western  picture  fan.  O'Brien  offers  his 
usual  active  portrayal  and  puts  on  a  fight  in  a 
cantina  with  his  Mexican  rival  that  will  remind 
you  of  the  old  silent  picture  days.  Incidentally, 
two  or  three  bewhiskered  tricks  are  resorted 
to  in  this  sequence,  but  seem  still  to  be  able 
to  get  by. 

You  will  of  course  want  to  play  up  the  names 
of  O'Brien,  McLaglen,  Conchita  Montenegro 
and  Linda  Watkins,  although  the  latter  has  but 
a  small  part  and  Miss  Montenegro's  work  falls 
far  short  of  what  she  is  capable  of  doing.  In 
this  picture  she  appears  rather  listless.  Stress 
the  action  and  Western  scenery,  for  that's  about 
all  you've  got  aside  from  conscientious  work 
on  the  parts  of  O'Brien  and  McLaglen.  There 
is  a  troop  of  U.  S.  Cavalry  worked  into  some 
of  the  late  footage,  and  you  might  use  that 
fact  to  advantage. 

CHARLES  E.  LEWIS 


Girl  Crazy 

(  Radio  ) 
Comedy 

Radio  offers  a  comedy,  with  comparatively 
little  music,  based  upon  the  well  known  Broad- 
way musical  comedy  of  the  same  name.  Robert 
Woolsey  and  Bert  Wheeler,  Radio's  comedy 
aces,  take  care  of  the  amusement  angles,  with 
the  assistance  of  Eddie  Quillan,  Dorothy  Lee, 
Arline  Judge,  Kitty  Kelly,  and  the  very  much 
apparent  Mitzi  Green. 

The  story  is  more  or  less  nonsense,  in  keep- 
ing with  stories  upon  which  are  hung  the  com- 
edy lines  of  musical  comedy  efforts.  The  story 
affords  opportunity  for  comedy  and  here  serves 
its  purpose  rather  well,  if  the  very  frequent 
bursts  of  laghter  from  the  audience  at  the  RKO 
Mayfair  in  New  York  are  of  any  significance. 

The  patrons  were  at  times  in  a  high  state 
of  hilarity,  as  Wheeler  and  Woolsey,  at  a  dude 
ranch  in  Arizona,  register  their  antics  in  their 
own  peculiar  way.  Woolsey,  cigar  and  check- 
ered suit,  is  a  gambler  who,  with  wife  Kitty 
Kelly,  goes  to  Arizona  at  the  behest  of  Quillan, 
who  has  turned  a  ranch  into  a  night  club  known 
as  a  dude  ranch.  Wheeler,  taxi  driver,  is  hired 
to  drive  them  from  Chicago,  because  train  fares 
have  to  be  paid  in  advance.  At  the  ranch, 
Wheeler  is  induced  to  stay,  and  finds  his  sister, 
Mitzi,  already  there.  Mitzi  drew  large  portions 
of  laughter  as  the  pestiferous  young  sister, 
while  her  impersonations  of  Edna  May  Oliver, 
Roscoe  Ates,  Bing  Crosby  and  particularly 
George  Arliss,  received  a  splendid  reception. 

Woolsey  and  Quillan  persuade  Wheeler  to 
run  for  sheriff  against  sheriff -killing  Stanley 
Fields,  bad  man.  Fields  promises  to  kill  Wheel- 
er after  he  is  selected,  and  his  pursuit  of  the 
frightened  sherjff  and  Woolsey  supplies  many 
of  the  comedy  moments.  Romance  is  handled 
by  Quillan  and  Arline  Judge  as  the  postal  girl 
on  the  one  hand,  and  by  Wheeler  and  Dorothy 
Lee  on  the  other.  Woolsey  has  his  own  troubles 
when  he  tries  to  do  things  of  which  his  wife 
probably  would  not  approve.  It  all  turns  out 
in  the  end,  with  the  defeat  of  Fields  and  to 
the  satisfaction  of  the  romances.  There  is  a 
certain  amount  of  slapstick  in  the  effort,  which 
on  the  whole  seemed  heartily  enjoyed  by  the 
audience. 

Produced  and  distributed  by  RKO  Radio.  Directed 
by  William  Seiter.  Authors,  John  McGowan  and 
Guy  Bolton.  Art  director,  Max  Ree.  Screen  play 
by  Tim  Whelan.  Adaptation  by  Herman  Mankie- 
wicz.  Music  by  George  and  Ira  Gershwin.  Camera- 
man, Roy  Hunt.  Sound,  Hugh  McDowell.  Film 
editor.  Artie  Roberts.  Release  date,  March  25,  1932. 
Running  time,   75  minutes. 

CAST 

Jimmy    Deegan   Bert  Wheeler 

Shck    Foster   Robert  Woolsey 

Danny    Churchill   Eddie  Quillan 

Patsy   Dorothy  Lee 

Tessie  Deegan   Mitzi  Green 

Kate  Foster   Kittv  Kellv 

Molly  Gray   Arline  Judge 

Lank   Sanders   Stanley  Fields 

Mary   Lita  Chevret 

Pete   Chris  Pin  Martin 


Symphony  of  Six  Million 

(  Radio  ) 
Drama 

(Seen  in  Hollywood) 

In  "Symphony  of  Six  Million,"  from  a  story 
by  Fannie  Hurst,  Gegory  La  Cava  has  painted 
a  portrait  of  the  Ghetto,  spawning  spot  of 
genius  and  graveyard  of  struggling  millions. 
The  development  of  sound  pictures  has  made  it 
possible  to  articulate  this  story  in  its  telling. 

Authoritative  comment  credited  the  picture 
with  that  rare  combination :  a  deeply  human 
story,  powerful  drama,  natural  comedy,  inspired 
direction  and  unusual  casting.  The  music  of 
which  there  is  much,  was  composed  and  directed 
by  Max  Steiner,  and  as  an  example  of  thematic 
music  is  worthy  of  study.  It  is  used  in  almost 
every  foot,  and  for  the  very  deliberate  purpose 
of  building  and  sustaining  the  emotional  values 
of  the  dialogue,  the  incidental  background 
noises  and  the  picture  itself. 

The  story  is  extremely  simple.  A  boy,  born 
in  New  York's  teeming  East  Side,  sees  so 
much  suffering  he  is  inspired  to  become  a  great 
surgeon  that  he  may  help  to  alleviate  it.  Ac- 
complishing his  ambition,  he  moves  from  the 
Ghetto  to  "Uptown"  and  riches.  But  prescrib- 
ing pills  for  neurotic  millionaires  and  their  more 
neurotic  wives  at  tremendous  fees  does  not 
make  a  great  surgeon.  His  masterful  fingers 
lose  their  soul,  until  certain  events  bring  him 
back  to  his  senses. 

Concomitant  with  this  is  the  family  life  of 
the  Jews,  their  religious  depths  as  powerful 
as  their  instinct  for  material  gain.  Devotion 
of  children  to  father  and  mother  because  father 
and  mother  have  set  the  standards  of  devotion 
from  the  day  of  birth,  the  mutual  joy  in  success 
and  mutual  grief  in  adversity,  the  philosophy 
which  prompts  a  man  to  feel  down  but  never 
out — these  are  the  things  which  dominate  the 
theme. 

Ricardo  Cortez  was  splendidly  received.  He 
treats  the  role  of  Felix  Klauber  with  the  deep 
respect  it  deserves.  Young  Lester  Lee  helped 
him  by  making  Felix  as  a  boy  the  sort  one 
would  predict  great  things  for  when  he  grew 
up.  The  romance  is  between  Cortez  and  Irene 
Dunne,  the  latter  as  a  crippled  teacher  of  the 
blind.  While  Miss  Dunne's  is  a  rather  passive 
role,  she  is  able  to  give  it  fineness  and  beauty, 
it  was  agreed.  Termed  "very  outstanding" 
are  Gregory  Ratoff  and  Anna  Appel  as  the 
father  and  mother.  Both  were  greeted  with 
delight  throughout  the  picture.  Other  excel- 
lently received  performances  are  given  by  Noel 
Madison,  John  St.  Polis,  Helen  Freeman,  Lita 
Chevret. 

Produced  and  distributed  by  Radio.  Directed  by 
Gregory  LaCava,  from  Fanny  Hurst's  story.  Super- 
vised by  Pandro  Berman.  Adaptation  and  dialogue 
by  Bernard  Schubert  and  J.  Walter  Ruben.  Musical 
director,  Max  Steiner.  Film  editor,  Archie  Marshek. 
Cameraman,  Leo  Tover.  Recording  by  George  Ellis. 
Release  date,  April   15,  1932. 

CAST 

Felix   Ricardo  Cortez 

Jessica  Irene  Dunne 

Hannah   Anna  Appel 

Meyer   Gregory  Ratoff 

Birdie   Lita  Chevret 

Magnus   Noel  Madison 

Miss   Spencer   Helen  Freeman 


One  Hour  With  You 

(Paramount) 
Comedy  with  Music 

This  is  rather  a  comedy,  of  the  light,  sophis- 
ticated domestic  type,  with  music,  than  a 
musical  comedy,  it  may  be  recorded  in  the 
interests  of  accuracy,  since  the  absent  chorus 
of  dancing  femininity,  a  usual  component  of  the 
musical  comedy,  is  the  only  divergence  from  the 
true  manner  and  mode  of  the  stage  musical  in 
this  film. 

The  unmistakable  touch  of  Ernst  Lubitsch  is 
apparent  throughout  with  the  smartly  clever 
innuendoes  of  sophistication,  well  spaced,  draw- 
ing effusive  expressions  of  thorough  enjoyment 
from  a  large  audience  at  the  Rivoli  in  New 
York,  the  neighboring  Rialto  sharing  the  local 
run  of  the  film. 

Maurice  Chevalier's  personality,  in  the  rendi- 


THE  BIG  ANNUAL 


GEORGE 
SIDNEY 


JUNE  CLYDE,  NORMAN  FOSTER,  Dorothy  Christy, 
Emma  Dunn,  Esther  Howard,  Luis  Alberni.  Directed  by 
John  Francis  Dillon. 


BELLYLAFF  !  !  ■ 


Produced  by  Carl  Laemmle,  Jr.    .   ,   .    Supervised  by  CHAR  LI 

Stanley  Bergerman  .  .  .  Presented  by  Carl  Laemmle  .  .  .  ...  ■  a  \w 

A  UNIVERSAL  PICTURE.  MURRAY 


»TE>/ 


38 


MOTION    PICTURE  HERALD 


April    2,    19  3  2 


tion  of  melodious  lyrics,  bubbles  in  its  antic- 
ipated fashion,  being  ably  seconded  by  at- 
tractively blonde  and  striking  Jeanette  Mac- 
Donald,  as  the  wife  with  whom  he  is  very 
much  in  love.  They  were  accorded  a  vociferous 
reception  by  the  assembled  patrons,  as  were 
Genevieve  Tobin  as  the  friend  of  Miss  Mac- 
Donald,  and  a  habitual  divorcee  who  sets  sail 
in  the  direction  of  Chevalier,  to  his  embar- 
rassment and  the  glee  of  the  audience.  Also 
supporting  the  leads  effectively,  are  Charlie 
Ruggles  as  Chevalier's  friend,  with  his  funny 
heart-wringing  love  for  Miss  MacDonald ;  and 
Roland  Young,  as  Miss  Tobin's  husband,  who 
finds  enough  evidence  from  Chevalier's  affair 
to  divorce  Miss  Tobin,  and  who  renders  his 
lines  with  a  calm  and  nonchalance  which  is  at 
once  humorous  and  appealing,  it  was  generally 
agreed. 

The  story  is  of  approximately  the  same  im- 
portance and  consequence  as  that  of  any  very 
musical  musical  comedy  on  the  stage,  but  what 
there  is  of  it  provides  numerous  amusing  situa- 
tions, and  endless  opportunities  for  the  rendi- 
tions of  the  highly  appealing  melodies  of  Oscar 
Straus,  to  which  Leo  Robin  concocted  amusing 
lyrics.  Richard  A.  Whiting  prepared  the  inter- 
polated music. 

Sets  are  lavish,  but  befit  the  atmosphere  of 
ultra-smartness  which  pervades  the  light  story 
and  its  treatment.  Worthy  of  mention  are  the 
song  numbers,  which  will  undoubtedly  enjoy 
their  day  at  court.  Authored  by  Straus,  Robin, 
Whiting  or  all  three  are  "One  Hour  With  You," 
"We  Will  Always  Be  Sweethearts,"  "What 
Would  You  Do,"  "What  A  Little  Thing  Like 
A  Wedding  Ring  Can  Do,"  "It  Was  Only  a 
Dream  Kiss,"  "Oh,  That  Mitzi,"  "Three  Times 
a  Day." 

Produced  and  distributed  by  Paramount.  Directed 
by  Ernst  Lubitsch.  Screen  play  by  Samson  Raphael- 
son.  From  the  play  by  Lothar  Schmidt.  Music  by 
Oscar  Straus.  Lyrics  by  Leo  Robin.  Interpolated 
music  by  Richard  A.  Whiting.  Photography  by 
Victor  Milner.  Release  date,  March  25,  1932.  Run- 
ning time,  80  minutes. 

CAST 

Dr.  Andre  Bertier  Maurice  Chevalier 

Colette  Bertier   Jeanette  MacDonald 

Mitzi  Oliver   Genevieve  Tobin 

Adolph   Charlie  Ruggles 

Prof.  Olivier   Roland  Young 

Police  Commissioner   George  Barbier 

Mile.  Martel  Josephine  Dunn 

Detective   Richard  Carle 

Policeman   Charles  Judels 

Mitzi's  maid   Barbara  Leonard 


The  Cay  Caballero 

(Fox) 
Western 

From  the  active  novel  of  the  Mexican  border 
of  the  same  title  by  Tom  Gill,  Fox  has  con- 
structed a  vehicle  for  George  O'Brien,  who 
may  be  said  to  rank  as  rider  and  fighter,  with 
first  or  guns. 

The  story  is  one  reminiscent  of  an  earlier 
day  in  the  motion  picture,  with  the  addition  of 
the  effectiveness  made  possible  through  the  use 
of  sound  and  the  talking  technique.  O'Brien 
does  things  in  the  old  fashioned  way,  and  gives 
every  evidence  of  enjoying  himself  hugely.  An 
audience  at  the  Roxy  seemed  to  derive  a  fair 
amount  of  entertainment  from  the  refreshing 
and  dashing  activity  of  O'Brien  and  Victor 
McLaglen,  mustached,  as  the  mysterious  El 
Coyote  of  the  border. 

Conchita  Montenegro  offers  the  heroine, 
wealthy  niece  of  C.  Henry  Gordon,  whose  ruth- 
less tactics  have  long  terrorized  the  settlers  and 
who  killed  O'Brien's  father,  leaving  our  hero 
a  pauper.  Gordon's  large-  sized  henchman,  Wel- 
don  Heyburn,  thinks  much  of  Miss  Montenegro, 
and  much  less  of  O'Brien  when  he  and  Con- 
chita seem  so  much  attracted  to  each  other. 
McLaglen,  wealthy  rancher,  is  revealed  as  the 
masked  bandit  who  does  what  he  can,  with  his 
band,  to  balk  Gordon's  efforts.  O'Brien  throws 
his  efforts  to  the  support  of  McLaglen,  an  old 
friend  of  his  father,  we  understand. 

United  States  cavalry,  on  the  trail  of  El 
Coyote,  unknown,  traps  his  men  in  a  canyon, 
and  in  order  to  save  them,  McLaglen  admits  his 
identity,  is  imprisoned.  To  save  McLaglen, 
O'Brien  assumes  the  role  of  El  Coyote  and 


continues  where  McLaglen  left  off.  With  the 
bandit  again  on  the  loose,  it  is  assumed  that 
McLaglen  is  not  El  Coyote  and  he  is  released. 
Hearing  that  Conchita  is  a  prisoner  in  Gor- 
don's home  and  is  being  forced  into  marriage 
with  Heyburn,  O'Brien  rides  to  the  rescue, 
cleans  up  the  household  in  the  grand  manner 
of  the  western  hero  and  rides  away  with  Con- 
chita, as  a  wronged  settler  dispatches  Gordon 
with  a  knife  and  remarkable  aim. 

There  is  comparatively  little  made  of  scenic 
effects,  with  a  concentration  on  action.  Linda 
Watkins  was  found  effective  in  a  small  part  as 
the  fiancee  of  Laglen. 

Produced  and  distributed  by  Fox.  Directed  by 
Alfred  Werker.  From  the  novel  by  Tom  Gill. 
Adaptation  by  Philip  Klein  and  Barry  Conners. 
Editor,  Al  De  Gaetano.  Cameraman,  George  Schnei- 
derman.  Sound,  Eugene  Grossman.  Release  date, 
February  28,  1932.  Running  time,  60  minutes. 
CAST 

Ted  Radcliffe   George  O'Brien 

Don   Bob  Harkness  Victor  McLaglen 

Adela  Morales   Conchita  Montenegro 

Ann  Grey   Linda  Watkins 

Don  Paco  Morales  C.  Henry  Gordon 

Jito   Weldon  Heyburn 

Major  Blount   Willard  Robertson 

Manuel   Martin  Garralaga 

Juan  Rodriguez   Juan  Torena 


The  Crowd  Roars 

(Warner) 
Auto  Race  Drama 

James  Cagney,  young  and  very  much  two- 
fisted  in  speech  and  action,  here  portrays  an 
automobile  racing  driver,  who  rushes  to  fame, 
rushes  equally  rapidly  to  oblivion  in  an  effort 
to  save  a  younger  brother  and  then  returns  to 
the  heights  amid  an  avalanche  of  bursting,  mo- 
tor-roaring sound  which  carries  almost  through- 
out the  picture. 

The  atmospere  of  the  race  track  echoes  and 
re-echoes  through  the  film,  with  the  tumultuous 
crowds  and  the  authentic  pictures  of  the  large 
tracks  lending  a  touch  which  unquestionably 
had  its  effect  on  a  capacity  audience  at  the 
Winter  Garden  in  New  York. 

The  patrons  reacted  vigorously  to  the  thun- 
der and  flash  of  the  races,  which  are  replete 
with  speed,  crashes,  fires  and  those  other  com- 
ponents, apparently,  of  auto  racing.  Cagney's 
performance  was  well  received,  as  were  those 
of  Joan  Blondell,  the  girl  who  falls  in  love 
with  Eric  Linden,  as  Cagney's  brother ;  Ann 
Dvorak,  in  love  with  Cagney,  and  Miss  Blon- 
dell's  friend ;  Frank  McHugh,  as  Cagney's  re- 
lief driver.  The  players  in  the  minor  roles  were 
found  to  be  competent. 

Cagney,  famed  driver,  attempts  to  dissuade 
Linden  from  racing  as  a  profession  but  is  un- 
successful. The  boy  meets  Miss  Blondell  and 
they  fall  in  love  with  each  other.  Cagney,  in 
an  attempt  to  keep  his  brother  from  what  he 
believes  is  the  evil  influence  of  Miss  Blondell, 
breaks  with  Miss  Dvorak,  although  he  loves 
her.  Again  unsuccessful,  he  fights  with  his 
brother  and  discharges  him  just  before  a  big 
race.  The  boy  gets  another  car  and  enters. 
McHugh,  in  Cagney's  other  car,  attempts  to 
stay  between  the  two  on  the  track  and  is  killed 
when  Cagney,  enraged,  forces  his  car  through 
the  fence  in  flames. 

At  the  big  Indianapolis  race,  Cagney  appears 
as  a  tramp  and  is  found  at  the  track  by  Miss 
Dvorak.  During  the  race,  Linden's  arm  is  hurt, 
and  Cagney.  urged  by  Miss  Dvorak,  drives  for 
him.  They  account  for  the  race,  and  we  are 
given  to  understand,  the  rejuvenation  of  Cagney. 

Produced  and  distributed  by  Warner.  Directed  by 
Howard  Hawks.  Adapted  from  an  original  story  by 
Seton  I.  Miller  and  Howard  Hawks.  Adaptation  by 
Kubec  Glasmon  and  John  Bright.  Editor,  John 
Stumar.  Cameraman,  Sid  Hickox.  Release  date, 
April  16,  1932.    Running  time,  84  minutes. 

CAST 

Joe   Greer   James  Cagney 

Anne   Joan  Blondell 

Lee   Ann  Dvorak 

Eddie  Greer   Eric  Linden 

Dad  Greer   Guy  Kibbee 

Spud   Frank  McHugh 

Bill   William  Arnold 

Jim   Leo  Nomis 

Mrs.  Spud  Smith   Charlotte  Merriam 

['Harry  Hartz 

Auto  drivers   J  Ralph  Hepburn 

I  rred  Guisso 
LFred  Frame 


The  Broken  Wing 

(  Paramount) 
Comedy-Drama 

Leo  Carrillo  here  offers  his  own  version  of 
the  sort  of  role  and  approximate  situations 
which  formed  the  central  motivation  of  "The 
Bad  Man,"  which  spread  the  name  of  Holbrook 
Blinn  far  and  wide  in  the  story  of  the  legit- 
imate theatre  in  days  long  gone.  Carrillo, 
Mexican  "captain"  who  does  as  he  pleases  and 
when  he  pleases  south  of  the  border,  may  fairly 
be  said  to  have  "tickled"  an  audience  at  the 
New  York  Paramount,  with  his  exaggerated 
self-importance,  carried  to  the  Nth  degree, 
with  his  high-handed  manner,  and  with  his 
peculiarly  amusing  massacre  of  the  King's 
English. 

Opposite,  in  an  excitable  and  vivacious  role 
which  she  plays  to  the  limit,  Lupe  Velez  proved 
a  good  running  mate,  if  audience  approval  is 
any  criterion.  The  patrons  chortled  and  gurgled 
when  she  tries  to  talk  English  and  when  she 
attempts  to  make  Melvyn  Douglas  fall  in  love 
with  her.  Her  phrase,  "baloney-bunk,"  is  novel 
and  funny,  and  when  she  calls  Douglas,  amnesia 
victim  of  a  plane  crash,  her  "Mr.  B.  V.  D.," 
which  she  obtains  from  his  underthings,  the 
audience  was  highly  amused. 

The  story  is  the  same,  with  variations.  Car- 
rillo, ardent  suitor  to  Miss  Velez,  is  getting 
nowhere,  rapidly,  while  Miss  Velez  awaits  the 
"king  of  hearts"  whom  the  cards  tell  her,  will 
come  in  a  storm.  Douglas  does  that,  is  hurt 
in  the  crash  and  put  to  bed,  suffering  from 
loss  of  memory.  When  it  looks  too  serious, 
Carrillo  jails  him,  warns  him  out  of  the  country. 
George  Barbier,  old  resident  and  guardian  of 
Miss  Velez,  remonstrates,  but  Carrillo  is  firm. 
Miss  Velez  storms,  but  he  is  still  firm.  He  is 
about  to  shoot  Douglas,  when  Willard  Robert- 
son, as  the  mining  engineer  on  the  spot,  frames 
a  past  for  the  memory-vacant  Douglas,  by 
bringing  down  his  own  wife,  Claire  Dodd,  to 
pose  as  the  spouse  of  Douglas.  It  almost 
works,  until  Douglas,  who  has  been  in  several 
sequences  attempting  to  recall  through  the 
whistling  of  a  bird,  suddenly  remembers,  repu- 
diates the  hoax,  and  stands  by  Lupe.  It  looks 
rather  bad  for  the  lot,  with  Carrillo's  gun  in 
his  hand,  when  the  Mexican  soldiers  walk  in. 

Produced  and  distributed  by  Paramount.  Directed 
by  Lloyd  Corrigan.  From  the  play  by  Paul  Dickey 
and  Charles  Goddard.  Adapted  by  Grover  Jones  and 
William  Slavens  McNutt.  Cameraman,  Henry  Sharp. 
Release  date,  March  25,  1932.  Running  time,  74 
minutes. 

CAST 

Lolita   Lupe  Velez 

Capt.   Innocencio   Leo  Carrillo 

Phil  Marvin   Melvyn  Douglas 

Farley   George  Barbier 

Cross   Willard  Robertson 

Justin  Bailey   Arthur  Stone 

Maria   Soledad  Jimenez 

Cecilia   Claire  Dodd 

Pancho   Pietro  Sosso 

Bassillio   Julian  Rivero 

Tenth  Olympiad 

Olympiad  Productions — State  Rights 
Interesting  Short 

Showing  1,800  feet  of  expertly  produced  shots 
of  Los  Angeles  and  Hollywood  and  the  various 
sites  and  buildings  where  the  forthcoming  tenth 
annual  Olympic  Games  will  be  held,  this  picture 
is  intended  primarily  to  arouse  interest  of  the 
nation  in  the  international  sports  competition, 
which  is  scheduled  for  late  in  the  summer.  The 
producers  have  crowded  into  this  reel  doz?ns  of 
intimate  views  of  the  city  itself  and  of  the  sur- 
rounding country.  They  show  many  of  the  audi- 
toriums, fields,  waterways  and  sports  centers, 
all  widely  scattered,  and  many  specially  built, 
where  the  competitive  events  will  be  run  off. 
Several  night  shots  are  unusually  appealing, 
while  the  voice  of  the  narrator  does  much  to 
arouse  interest  in  the  subject  and  that  which  it 
represents.  Governor  Rolph  of  California  opens 
the  reel  with  a  welcome  to  those  who  intend 
visiting  the  state  for  the  games.  Produced  inde- 
pendently in  Hollywood,  the  reel  is  being  dis- 
tributed on  the  state  rights  market  by  Arthur 
Hicox  and  Pat  Campbell  of  Los  Angeles. 
George  Dillon  has  the  franchise  for  the  East. — 
Running  time,  19  minutes. 


I 


April    2,    193  2 


MOTION    PICTURE  HERALD 


39 


THEATRE  RECEIPTS 


The  total  of  theatre  receipts  from  180  houses  in  30  key  cities  for  the  calendar  week  ended  March 
26,  showed  a  decline  from  the  previous  calendar  week,  ended  March  19,  when  175  theatres  in  29 
cities  grossed  $2,076,586.  This  compares  with  an  aggregate  figure  of  $2,011,099  for  the  following 
week,  the  decrease  being  $65,487.  Only  one  new  individual  theatre  high  record  was  established  dur- 
ing the  later  week,  at  the  Warner  in  San  Francisco  with  "Fireman,  Save  My  Child" ;  while  19  new  low 
records  were  noted.    The  previous  week  saw  three  new  "highs"  and  five  new  "lows"  established. 

(Copyright,  1932:  Reproduction  of  material  from  this  department    without  credit  to  Motion  Picture  Herald  expressly  forbidden) 


Theatres 


Current  Week 


Previous  Week 


Picture 


Gross 


Picture 


Albany 

Harm-Bleeker  ..  2,300  35c-50c 

Leland    1,350  20c-25c 

Ritz    1,146  20c-25c 

RKO  Palace  ...  4,000  25c-60c 

Strand    1,900  35c-50c 

Baltimore 

Europa                       267  23c -50c 

Hippodrome  ....  2,250  25c -50c 

Keith's    2,500  25c-50c 

Loew's    Century  3,076  25c-60c 

Loew's  Parkway     987  15c-35c 

Loew's  Stanley..  3,532  25c-60c 

Loew's  Valencia  1,487  25c-35c 

New    1,600  25c-50c 

Rivoli    1,982  20c-40c 

Boston 

Keith's    2,800  25c -60c 

Keith-Boston   ..  2,500  25c-50c 

Loew's  Orpheum  3,100  25c-50c 

Loew's  State  ..  3,700  25c-50c 

Metropolitan  ...  4,350  35c-75c 

Paramount    1,800  25c-60c 

Scollay  Square..  1,800  25c-50c 

Uptown    2,000  25c-60c 

Buffalo 

Buffalo   3,500  30c-65c 

Century    3,000  25c -35c 

Court   Street   ..  1,800  25c 

Great  Lakes  ...  3,000  25c-50c 

Hippodrome  ....  2,100  25c-50c 

Lafayette    3,300  25c 

Charlotte 

Broadway                1,167  25c-50c 

Carolina    1,441  25c-50c 


Gross 


"Police  Court"   (Monogram)   6,350 

(6  days) 

"Texas   Cyclone"   (Col.)   3,300 

(6  days) 

"The  Expert"  (W.  B.)   1,870 

(3  days) 

"Fireman,  Save  My  Child"  (F.  N.)  1,330 
(3  days) 

"Dancers  in  the   Dark"   (Para.)..  8,425 
(3  days) 

"Impatient  Maiden"   (U.)   7,200 

(3  days) 

"Play   Girl"    (W.   B.)   6,550 

(6  days) 

"Killing  to   Live"    (Amkino)   600 

and  "The  Front  Page"  (U.  A.) 
(6  days) 

"The  Big  Shot"   (Pathe)   9,500 

(6  days  and  Sun.  midnite  show) 

"Play  Girl"   (W.  B.)   7,000 

(6  days) 

"The  Wiser  Sex"  (Para.)   16,000 

(6  days) 

"The  Broken  Lullaby"  (Para.)....  3,900 
(6  days) 

"Polly  of   the   Circus"    (MGM) . .  17,500 
(6  days) 

"Cock  of  the  Air"  (U.  A.)   2.800 

(6  days) 

"The  Gay  Caballero"   (Fox)   5.000 

(6  days) 

"Whistlin'  Dan"  (Tiff.)   2,000 

(6  days) 

"Explorers  of  the  World"  (Raspin)  16,000 

"The  Big  Timer"   (Col.)   17,000 

"Polly  of  the  Circus"   (MGM)...  18,000 

"Arsene  Lupin"   (MGM)   20,000 

"Disorderly    Conduct"    (Fox)   33,000 

"Fireman,  Save  My  Child"  (F.N.)  16,000 
(25c -50c) 

"Dancers  in  the  Dark"   (Para.)..  10,000 

"Fireman,  Save  My  Child"  (F.  N.)  11,000 


"Union  Depot"   (F.  N.)   23,000 

'Murders  in  the  Rue  Morgue"  (U.)  7,000 

"Ben-Hur"  (MGM)    1,600 

(3  days) 

'Business   and   Pleasure"    (Fox)..  14,500 

'The  Wiser  Sex"   (Para.)   14,000 

'The   Monster   Walks"    (Mayfair)  9,000 

'Secret  Witness"  (Col.)    4,000 

(3  days) 

"Play    Girl"    (W.    B.)   4,500 

(3  days) 

:'Polly   of  the   Circus"    (MGM)...  6,000 
(3  days) 

'The  Lost  Squadron"    (Radio)....  6,000 
(3  days) 


"Polly  of  the  Circus"  (MGM)   8,950 

(6  days) 

"The  Gay  Caballero"   (Fox)   3,900 

(6  days) 

"File  113"  (Allied)    1,965 

(15c-25c-3  days) 

"The  Hatchet  Man"  (F.  N.)   1,640 

(3  days) 

"Broken  Lullaby"   (Para.)   8,600 

(3  days) 

"Carnival  Boat"  (Pathe)    9,400 

(3  days) 

"Taxi"  (W.  B.)    7,210 

(6,  days) 


'The  Song  of  Life"  (Foreign)  and  1,400 
"The  Smiling  Lieutenant"  (Para.) 
(6  days) 

"Prestige"    (Pathe)   12,000 

(6  days  and  Sun.  midnite  show) 

"The  Big  Timer"  (Col.)    6,400 

(6  days) 

"Dancers  in  the  Dark"   (Para.)..  19,000 
(6  days) 

'Shanghai  Express"  (Para.)    4,100 

(6  days) 

'Tarzan,  the  Ape  Man"  (MGM)..  25,200 
(6  days) 

'Shanghai  Express"   (Para.)    2,700 

(6  days) 

"Disorderly  Conduct"   (Fox)    9,000 

(6  days) 

"The  Monster  Walks"  (Mayfair)..  3,000 
(6  days) 

"Impatient    Maiden"    (U.)   18,000 

"Carnival    Boat"    (Pathe)   20,000 

"Arrowsmith"  (U.  A.)    20,000 

"Sky  Devils"   (U.  A.)   21,500 

"Dancers  in  the  Dark"  (Para.)..  35,000 

"Shanghai   Express"    (Para.)   19,000 

(3rd  week) 

"She  Wanted  A  Millionaire"  (Fox)  10,000 

"Shanghai    Express"    (Para.)   14,000 

(2nd  week) 


'Dancers  in   the  Dark"  (Para.)..  17,000 

"She  Wanted  A  Millionaire"  (Fox)  6,400 

'A  Woman  Commands"  (Radio)..  1,800 
(4  days) 

"The  Hatchet  Man"   (F.   N.)   13,000 

"Ladies  of  the  Jury"   (Radio)....  15,800 

"Maker  of  Men"  (Col.)    9.200 

'Lady  With  a  Past"  (Pathe)   8,000 

(6  days) 

"Hotel  Continental"  (Tiff.)    6,000 

(3  days) 

"Arsene  Lupin"  (MGM)    7,000 

(3  days) 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 


High    1-24   "Reducing"    $18,500 

Low  2-13-32  "Tonight  or  Never"   4,820 

High  5-2  "Strangers  May  Kiss"   8,100 

Low  12-26  "Ex-Flame"    2,900 

High  10-31  "East  of  Borneo"    4,950 

Low  12-26  "Compromised"    2,350 

High  10-24  "Susan  Lenox"    10,350 

Low  3-5-32  "Fireman,  Save  My  Child"  5,000 

High  10-12  "Two  Hearts  in  Waltz  Time  2,200 

Low   11-30   "Immortal   Vagabond"   450 

High  4-9  "Bachelor  Apartment"    16,080 

Low  2-6-32  "Manhattan  Parade"    4,000 

High  4-11  "Tailor  Made  Man"    30,000 

Low  3-26-32  "The  Wiser  Sex"   16,000 

High  1-30-32  "Emma"    5,600 

Low  1-10  "Lottery  Bride"    3,100 

High  4-11  "Strangers  May  Kiss"    33,500 

Low  12-12  "The  Big  Parade    10,400 

High  1-3  "Going  Wild"    4,500 

Low  6-13  "Too  Young  to  Marry"    2,400 

High  1-10  "Man  Who  Came  Back"....  18,000 

Low  3-26-32  "The  Gay  Caballero"   5.000 

High  1-10  "Criminal  Code"   10,000 

Low  3-26-32  "Whistlin'  Dan"   2,000 

High  12-5  "Frankenstein"    27,000 

Low  3-26-32  "Explorers  of  the  World"  16,000 

High  3-12-32  "Three  Wise  Girls"   22,000 

Low  12-26  "The  Deceiver"    16,500 

High  1-24  "Hell's  Angels"    31,500 

Low  3-26-32  "Polly   of   the  Circus"....  18,000 

High  4-11  "City  Lights"    25,000 

Low  7-18  "Man  in  Possession"    19,000 

High  1-31  "No  Limit"    44,500 

Low  7-4  "I  Take  This  Woman"   30,000 

High  1-17  "Right  to  Love"   25,000 

Low  12-26  "His  Woman"    9,500 

High  9-26  "Monkey  Business"    15,000 

Low  12-26  "X  Marks  the  Spot"   10,000 

High  3-28  "My  Past"    39,500 

Low  3-19-32  "Dancers  in  the  Dark"....  17,000 

High  2-14  "Cimarron"    25,600 

Low  3-5-32  "Cheaters  at  Play"   5,800 

High  8-8  "Politics"    35,100 

Low  12-26  "Flying  High"    9,100 

High  2-14  "Free  Love"    26,300 

Low  12-26  "Good  Sport"    11,800 

High  4-11  "Ten  Cents  a  Dance"    24,100 

Low  12-19  "Leftover  Ladies"    6.400 


1 


Produced  by  Carl  Laemmle, 
Jr.  Directed  by  Russell  Mack, 
who  directed  the  "Spirit  of 
Notre  Dame."  Presented 
by  Carl  Laemmle.  With — 


CHARLES  BICKFORD 
ROSE  H O BART—  PAT O'BRIEN 

Claudia  Dell,  J.  Farrell  MacDonald,  Harry  Beresford, 
Berton  Churchill/  Glenda  Farrell. 


From  the  novel, 

"HOT  NEWS/' 

by  Emile  Gauvreau. 


He  spied  on  the  pri- 
vate lives  of  others, 
and  screamed  their 
misdeeds  to  the  world! 


STEP  OUT  WITH  UNIVERSAL 


42 


MOTION    PICTURE  HERALD 


April    2,  1932 


[THEATRE  RECEIPTS--C€NT*D] 


Theatres 

Chicago 

Chicago    4,000  35c-85c 

McVickers    2,284  35c-85c 

Oriental    3,940  35c-85c 

Palace    2,509  35c-85c 

Roosevelt    1,591  35c-85c 

State  Lake  ....  2,776  35c-85c 

United  Artists..  1,700  33c-85c 

Cincinnati 

Keith's    1,600  25c-40c 

RKO  Albee    3,300  35c-75c 

RKO  Capitol  ...  2,000  30c-50c 

RKO  Family  ...  1,140  15c-2Sc 


Current  Week 


Previous  Week 


Picture 


Gross 


Picture 


Gross 


RKO  Lyric 

RKO  Palace 
RKO  Strand 


1,400  30c-50c 


2.700 
1,350 


30c-50c 
25c -40c 


Cleveland 

Allen    3,300  25c- 50c 

RKO  Hippodrome  3,800  25c-50c 

RKO  Palace   ...  3,100  25c-75c 

State    3,400  25c-50c 

Stillmann    1,900  25c 

Warners'  Lake..  800  25c-50c 

Keith's    2,200  25c-50c 

Denver 

Denver    2,300  25c-65c 

Huff'n's  Aladdin  1,500  35c-75c 

Huff'n's    Rialto  850  20c-50c 

Huffman's  Tabor  1,900  25c-50c 

Orpheum    2,600  25c-65c 

Paramount    2,000  25c-50c 

Des  Moines 

Des  Moines   ...  1,600  25c-60c 

Orpheum    2,000  25c-40c 

Paramount    1,700  25c-60c 

Strand    1.100  20c-35c 

Detroit 

Downtown    2,750  25c -60c 

Fisher    2,300  25c-60c 

Fox    5,000  25c-30c 

Michigan-    3,000  25c-75c 

Paramount    3,450  25c-60c 

United  Artists..  2,000  25c-75c 

Hollywood 

Chinese   2,500  50c-$1.50 

Pan.    Hollywood  3,000  35c-65c 

W.  B.  Hollywood  3,000  3Sc-50c 


"Shopworn"    (Col.)    45,000 

"The  Man  Who  Played  God"....  14.000 

(W.  BO  (2nd  week) 

"Disorderly   Conduct"   (Fox)   26,000 

"Fireman,  Save  My  Child"  (F.N.)  25,000 

"Arsene   Lupin"    (MGM)   13,000 

(2nd  week) 

"Impatient   Maiden"   (U.)    14.500 

"The   Wiser  Sex"    (Para.)   18,000 


"West    of    Broadway"    (MGM)...  3.600 

"Business   and   Pleasure"    (Fox)..  22.000 

"Play  Girl"    (W.    B.)   9,800 

(35c -50c) 

"Deadline"    (Col.)    1,950 

(4  days) 

"Law    and    Order"    (U.)    1.050 

(3  days) 

"After  Tomorrow"   (Fox)    S.300 

(7  days  and  Sat.  midnite  show) 

"Hotel  Continental"  (Tiff.)   9,500 

(7  days  and  Sat.  midnite  show) 

"A  Woman  Commands"  (Radio)  2.080 
(4  days) 

"The  Expert"  (W.  B.)   1,120 

(3  days) 


'Business   and    Pleasure"    (Fox)..  15,000 

"Impatient  Maiden"   (U.)   15,000 

"Two   Kind,   of   Women"    (Para.)  2.^.0^) 

"The   Wiser  Sex"   (Para.)   17,000 

"The    Big    Parade"    (MGM)   7.000 

"Play   Girl"   (W.  B.)    5.000 

"Law  and  Order"   (U.)   16.0'JO 

"Union  Depot"   (F.   N.)   16,000 

"Racing  Youth"  (U.)    5,000 

"Cheaters  at  Play"  (Fox)   2,700 

"The  Silent  Witness"   (Fox)   6,500 

(25c-60c) 

"Carnival  Boat"  (Pathe)   14,000 

"The   Wiser   Sex"    (Para.)   8,000 

"Arsene   Lupin"    (MGM)   10,500 

"Hotel    Continental"     (Tiff.)   5,000 

(4  days) 

"Nice  Women"   (U.)    3,000 

(3  days) 

"Shopworn"    (Col.)    7,000 

(4  days) 

"Disorderly  Conduct"  (Fox)    5.000 

(3  days) 

"The   Dreyfus    Case"    (Col.)   2,250 

(4  days) 

"The  Expert"   (W.  B.)    1,800 

(3  days) 

"Explorers  of  the  World"  (Raspin)  10,000 
(25c-50c) 

"Broken   Wing"    (Para.)   11,000 

"Hotel  Continental"   (Tiff.)    26,000 

"Dancers   in  the  Dark"   (Para.)..  30.000 

"Final  Edition"  (Col.)    3.001 

(3  days) 

"The   Wiser    Sex"    (Para.)    8,000 

"The  Wet  Parade"   (MGM)   15.500 

($5.00  premiere) 

"Forbidden"'  (Col.)    10,000 

"The  Heart  of  New  York"  (W.  B.)  15,000 


"Dancers  in  the  Dark"  (Para.)..  33,000 

"The  Man  Who  Played  God"  ....  21,000 

(W.  B.)   (1st  week) 

"Wayward"    (Para.)    30,000 

"Prestige"    (Pathe)    32,400 

"Arsene    Lupin"    (MGM)   16,000 

(1st  week) 

"The  Lost  Squadron"  (Radio)....  14,500 

(2nd  week) 

"Greeks  Had  A  Word  For  Them"  4,500 

(U.  A.)   (4  days -2nd  week) 


"Local  Boy  Makes  Good"  (F.  N.)  4,800 

"Corsair"  (U.  A.)    24,000 

"Dancers  in  the  Dark"   (Para.)..  8,600 

"The  Struggle"  (U.  A.)    1,950 

(4  days) 

"Sin's  Pay  Day"  (Mayfair)    1,050 

(3  days) 

"Arsene  Lupin"  (MGM)    9,400 

(7  days  and  Sat.  midnite  show) 

(2nd  week) 

"Broken    Lullaby"    (Para.)    13,000 

(7  days  and  Sat.  midnite  show) 

"Lady  With  A  Past"  (Pathe)....  2,275 

(4  days) 

"The  Man  Who  Played  God"....  1,225 
(W.  B.  )  (3  days) 


"Sky  Devils"   (U.  A.)    15,000 

"The  Lost  Squadron"   (Radio)....  10,000 

(2nd    week-6  days) 

"Behind  the  Mask"  (Col.)    21,000 

"Strangers    in    Love"    (Para.)   17,000 

"Cheaters  at   Play"   (Fox)   5,000 

"The  Heart  of  New  York"  (W.B.)  4.500 

"Arsene   Lupin"    (MGM)    16,000 

"Behind  the  Mask"  (Col.)    7,000 

"The  Man  Who  Played  God"....  3,500 
(W.  B.) 

"The  Expert"  (W.  B.)    7,500 

"Panama   Flo"   (Pathe)    12,000 

"Polly  of  the  Circus"  (MGM)   11,000 

"Arrowsmith"    (U.   A)   9,000 

"Impatient   Maiden"   (U.)    4,500 

(4  days) 

"Ladies  of  the  Jury"   (Radio)   6,000 

(3  days) 

"Business  and   Pleasure"  (Fox)..  6,000 
(4  days) 

"The  Wiser  Sex"  (Para.)    5,000 

(3  days) 

"Freaks"    (MGM)    3,000 

"Impatient  Maiden"   (U.)   14,000 

"Play   Girl"   (W.  B.)   15,000 

"Disorderly    Conduct"    (Fox)   30,000 

"Polly  of  the  Circus"  (MGM)....  33,000 

"Shopworn"   (Col.)    14,000 

"The    Man    Who    Plaved    God"..  16.000 
(W.  B.) 

"Mata    Hari"    (MGM)  12,385 

(7th  week — 4  days) 

"Shanghai  Express"  (Para.)    8,430 

"The  Man  Who  Played  God"  ....  13,000 
(W.  B.) 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 

High  1-23-32  "Two  Kirfds  of  Women"..  67,000 

Low  7-18  "Women  Love  Once"    26,250 

High  2-7  "Doorway  to  Hell"   38,170 

Low  3-5-32  "Broken  Lullaby"    20,000 

High  3-7  "My  Past"    46,750 

Low  6-27  "Party  Husband"    19,450 

High  3-19-32  "Prestige"    32,400 

Low  1-3  "Follow  the  Leader"    18,600 

High  4-11  "Dishonored"    30,350 

Low  6-6  "Tabu"    10,100 

High  12-12  "Frankenstein"    44,000 

Low  7-4  "Transgression"    13,200 

High  3-21  "City  Lights"    46,562 

Low  1-16-32  "Cock  of  the  Air"   13,000 

High  2-13-32  "Ben  Hur"    5,500 

Low  8-22  "A  Holy  Terror"    2,900 

High  11-14  "The  Spider"    35,000 

Low  3-7  "Once  a  Sinner"    20,645 

High  10-24  "Susan  Leifox"    18,661 

Low  2-27-32  "Strangers  in  Love"    8,500 

High  2-14  "No  Limit"  and  ) 

"Boudoir  Diplomat"  J   4,275 

Low  8-22  "Lawless  Women  and ) 

"Man  in  Possession"    f   1,900 

High  2-14  "Reducing"    21,300 

Low    3-26-32    "After    Tomorrow''   8,300 

High  8-15  "Politics"    29,500 

Low    3-26-32    "Hotel    Continental"    ....  9,500 

High  6-6  "Connecticut  Yankee"    5,970 

Low  8-22  "Honeymoon  Larfe"    2,500 

High  1-30-32  "Hell  Divers"    26,000 

Low  4-9  "Ladies'  Man"    12,000 

High  12-5  "Frankenstein"    30,000 

Low  4-18  "Unfaithful"    10,000 

High  5-2  "Laugh  and  Get  Rich"   40,000 

Low  7-18  "Arizona"    18,000 

High  12-5  "Possessed"    30,000 

Low  6-20  "Vice  Squad"    14,000 

High  10-3  -"Five  Star  Final"    15,000 

Low  7-4  "Big  Business  Girl"    2,000 

High  8-8  "Politics"    25,000 

Low  12-26  "Husband's  Holiday"    12,500 

High  4-11  "Connecticut  Yankee"    12,000 

Low  11-28  "Heartbreak"    3,500 

High  3-21  "City  Lights"    14,000 

Low  11-28  "Merf  in  Her  Life"    5,500 

High  1-10  "Hell's  Angels"    22,000 

Low  6-27  "Just  a  Gigolo"    7,500 

High  1-30-32  "Emma"    13,000 

Low  9-12  "American  Tragedy"    6,000 

High  2-14  "Cimarron"_    18,000 

Low  2-13-32  "Murders  inthe  Rue  Morgue," 

5,500 

High  8-29  "Sporting  Blood"  and  ) 

"Murder  by  the  Clock"  \  ....  15,000 

Low  2-13-32  "Hatchet  Man"  ( 

and  "No  One  Man"  /  . . . .  9,000 

High  3-21  "Trader  Horn"    7,000 

Low  3-28  "Gentleman's  Fate"  ) 

and  "Boudoir  Diplomat"  (   1,500 

High  7-31  "Trader  Horn"    36,000 

Low  10-31  "Yellow  Ticket"    9,000 

High  1-10  "Sir*  Takes  a  Holiday"   19,000 

Low  2-6-32  "Ladies  of  the  Big  House"  7,000 

High  2-7  "Little  Caesar"    30,000 

Low  11-7  "Honors  of  the  Family"    7,000 


SHOWMEN  BEAT  DOUBLE  FEATURE  OPPOSITION 

^JhSTRONC  SHOUT  SUBJECTS 


I 


AN  ENTERTAINMENT  VALU 

UNRIVALLED  ▼ 


Starts  Friday 

Doorj  Open  9  A.  M. 

FIRST  SEATTLE  SHOWING 

■A  LAUGH  Riot  You  Can't  Afford  to 
Miss  .  .  .  The  world's  funniest  Star 
in  a  gioom-chasing,  palpitating  moun- 
tain of  merriment! 


PHE  SPICE  OFTHE  PROGRAM' 


PATSY  O'LEARY 

and  a  Strong  Supporting 
Cast  of  Fun  Makers 


The  Seattle  Star 


i,Greatesi Sensation/ 


GREATER  on  the 
screen  than  be  is 
on  the  Air .  , .  This 
new  KING  of  CROONERS 
.  .  .  The  Pacific  Coast's 
famous  discovery  who  has 
become  the  reigning  favorite 
overnisht  . . .  That's  BING 
CROSBY . . .  You'll  never 
forget  the  thrill  of  his  inim- 
itable, rich  baritone  voice  as 
he  croons  his  most-popular 
tunes,  "I  Surrender,  Dear," 
"At  /our  Command,  and 
You  Came  to  Me"  .  .  . 
Romance,  Rhythm  and  Rol- 
licking Comedy  are  packed  in 
this  picture  in  glorious  Jobs  i 1 


EDUCATIONAL  FILM 
EXCHANGES, Inc.  ^hammons 


BskoCrojby 

I  Surrender,  Dear 

Arthur  Stone  Marfan  Jiyert     Julia  Griff  it. 


44 


MOTION    PICTURE  HERALD 


April    2,  1932 


[THEATRE  RECEIPTS --CONT'D  1 


Theatres 

Houston 

Kirby    1.654 

Loew's   State...  2,700 

Metropolitan   . . .  2,512 

RKO  Majestic  .  2,250 


Current  Week 


Previous  Week 


Milwaukee 

Alharabra    2,660 

Davidson    1,437 

Garden    1,150 

Palace   2,587 

Riverside    ......  2,180 

Warner    2,500 

Wisconsin    3,275 

Minneapolis 

Aster    812 

Lyric    1,238 

Minnesota    4,000 

Pantages    1,500 

RKO  Orpheum  .  2,900 

State    2,300 

Montreal 

Capitol    2,547 

Imperial    1,914 

Loew's    3,115 


Picture 


Gross 


Indianapolis 

Apollo    1,100  25c-50c 

Circle    2,600  25c-50c 

Indiana    3,300  25c-50c 

Lyric    2,000  25c-50c 

Palace    2,800  25c-50c 

Kansas  City 

Apollo    1,400  35c 

Liberty    1,200  25c-50c 

Mainstreet   .....  3,049  35c-60c 

Midland    4,000  25c-50c 

Newman    2,000  35c-50c 

Pantages    2,200  20c-40c 

Uptown    2,200  25c -50c 

Los  Angeles 

Loew's  State....  2,416  35c-65c 

Orpheum    2,750  35c-65c 

Paramount    3,596  35c-65c 

RKO    2,700  35c-65c 

United  Artists..  2,100  35c-65c 

W.  B.  Downtown  2.400  35c-50c 

W.  B.  Western..  2,400  50c-75c 


25c-50c      "Dancers  in  the  Dark"  (Para.)--  3,000 

25c-50c      "The  Final  Edition"  (Col.)   6,000 

25c-50c      "The  Broken  Lullaby"  (Para.)....  8,000 

25c-50c      "Law  and  Order"  (U.)    5,000 

"Play  Girl"   (W.  B.)   4,500 

"The  Wiser  Sex"  (Para.)   6,000 

"Lady  With  A  Past"   (Pathe)....  10,000 

"The  Unexpected   Father"   (U^..  7,000 

"The  Passionate  Plumber"  (MGM)  7,200 


"Road  to  Life"   (Amkino)   1,000 

"After  Tomorrow"   (Fox)    3,000 

"The  Silent  Witness"  (Fox)   14,000 

"Greeks  Had  A  Word  For  Them"  16,000 
(U.  A.) 

"Alias  the  Doctor"  (F.  N.)   8,000 

"The  Unexpected   Father"    (U.)..  5.2C0 

and  "Pagan  Lady"  (Col.) 

"Nice    Women"    (U.).....   3,500 


'She  Wanted  A  Millionaire"  (Fox)  19,000 

"Lady  With  A  Past"  (Pathe)....  11,500 

(2nd  week) 

"The   Wiser  Sex"    (Para.)   14,000 

"Nice  Women"   (U.)   9,500 

"Greeks  Had  A  Word  for  Them"  6,600 
(U.  A.)   (5  days-2nd  week) 

'The  Man  Who  Played  God"   16,000 

(W.  B.) 

"Play  Girl"   (F.  N.)    7,000 

25c-50c      "Steady  Company"  (U.)   6.500 

25c-50c      "Ben  Hur"  (MGM)   4,300 

(10c-50c) 

25c-50c      "Cock  of  the  Air"  (U.  A.)   6,800 

(2nd  week) 

25c-60c      "Freaks"    (MGM)   7,000 

25c-60c      "Carnival  Boat"    (Pathe)   13,500 

2Sc-60c      "Play  Girl"   (W.  B.)   7,300 

25c-65c      "Dancers  in  the  Dark"  (Para.)..  12,800 

20c-25c      "The  Deceiver"   (Col.)   700 

(3  days) 

"The  Mad  Genius"  (W.  B.)   700 

(4  days) 

20c-40c      "Wayward"    (Para.)    2,000 

30c-75c      "Alias  the  Doctor"   (F.  N.)   25,000 

25c-50c      "Greeks  Had  A  Word  for  Them"  4,000 
(U.  A.) 

25c-50c      "Prestige"   (Pathe)   12,000 

25c-50c       "Disorderly  Conduct"  (Fox)   8,000 


25c-60c       "The  Expert"   (W.  B.)  and  "She  9,000 
Wanted   A   Millionaire"  (Fox) 

15c-40c      "Stamboul"    (British-Para.)    and..  3,000 
"Cannonball    Express"    (Sono  Art) 


Picture 


Gross 


"The  Wiser  Sex"  (Para.)    4,000 

"Shopworn"    (Col.)    7,500 

"Strangers  in  Love"  (Para.)    9,350 

"Impatient  Maiden"  (U.)    6,000 


"Business  and  Pleasure"  (Fox)...  5,500 

"Dancers  in  the  Dark"  (Para.)...  8,000 

"Broken  Lullaby"  (Para.)    14,000 

"The  Expert"   (W.  B.)    9,500 

"The  Sky  Devils"   (U.   A.)    8,500 


'Comrades  of   1918"   (Nero)    1,500 


4,500 


"Dancers  in  the  Dark"  (Para.).. 

"Impatient  Maiden"  (U.)    16,500 

"Arsene   Lupin"    (MGM)    18,000 

"Broken  Lullaby"  (Para.)   15,000 


"Stepping  Sisters"  (Fox)  and   4,500 

"Behind  the  Mask"  (Col.) 

"Gay  Caballero"  (Fox)    4,000 


'Arsene  Lupin"  (MGM)    18,986 

21,500 


"Lady  With  A  Past"  (Pathe).... 

(1st  week) 
"Dancers  in  the  Dark"  (Para.).. 

"The  Menace"  (Col.)   


11,000 
12,000 

"Greeks  Had  A  Word  For  Them"  10,003 

(U.  A.)  (1st  week) 
"Play    Girl"    (W.    B.)   11,000 

"Alias  the  Doctor"  (F.  N.)   6,500 


"Hell's  House"  (Zeidman) 
'Road  to  Life"  (Amkino) 


"Forbidden"  (Col.)   

(3  days-3rd  week) 
"Cock  of  the  Air"  (U.  A.). 

(4  days- 1st  week) 
"After  Tomorrow"   (Fox)    . . 


'Three  Wise  Girls"  (Col.)  ... 
"Heart  of  New  York"  (W.  B.). 


6,300 
4,500 
2,500 
3,500 
6,000 
13,000 
13,000 


'The  Silent  Witness"  (Fox)  

(3  days) 
'Woman  From  Monte  Carlo"  ... 

(F.  N.)  (4  days) 
"The  Beast  of  the  City"  (MGM). 

"Strangers  in  Love"  (Para.)   


"Arrowsmith"   (U.  A.)   

(2nd  week) 
"The    Lost    Squadron"  (Radio). 

"Dancers  in  the  Dark"  (Para.)... 


650 
850 
2,500 
25,000 
5,000 
16,000 
9,000 


25c-75c       "Play    Girl"    (W.  B.). 


13,000 


"Murders  in  the  Rue  Morgue"  (U.)  10,500 
and   "Wayward"  (Para.) 

"House  Divided"  (U.)  and    3,000 

"Ridin'   for  Justice"  (Col.) 

"Beast  of  the  City"  (MGM)   11,500 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 


High  3-7   "Abraham   Lincoln"    9,500 

Low  3-26-32  "Dancers  in  the  Dark"....  3,000 

High  5-2  "Trader  Horn"   19,800 

Low  6-27  "Five  and  Ten"    5,000 

High  10-24  "Palmy  Days"    14,000 

Low  7-25  "Secret  Call"    6,500 

High  2-14  "Cimarron"    18,000 

Low  1-16-32  "Girl  of  the  Rio"   2,000 


High  6-13  "Daddy  Long  Legs"   10,000 

Low  12-26  "Surrender"    3,300 

High  2-14  "Cimarron"    13,000 

Low  8-22  "Traveling  Husbands"   4,000 

High  1-17  "Her  Man"    25,000 

Low  3-26-32  "Lady  with  a  Past"   10.000 

High  1-10  "Under  Suspicion"   13,000 

Low  9-12  "East  of  Borneo"    5,750 

High  5-2  "Trader  Honf"    22,000 

Low  2-27-32  "Freaks"    6,750 


High  1-9-32  "Peach  O'  Reno"  .. 

Low  3-26-32  "The  Silent  Witness" 

High  1-23-32  "Hell  Divers"   

Low  5-9  "Quick  Millions"   

High  2-27-32  "Shanghai  Express" 
Low  3-26-32  "Alias  the  Doctor" 


25.500 
14,000 
30,400 

7,500 
25,000 

8,000 


High  1-10  "Girl  of  Golden  West" 

Low   3-26-32   "Nice   Women"  .. 


High  10-25  "Susan  Lenox"   

Low  3-5-32  "The  Silent  Witness"  

High  1-9-32  "Frankenstein"   

Low  12-26  "Heaven  or/  Earth"   , 

High   10-31   "Beloved  Bachelor"  

Low  2-6-32  "Tomorrow  and  Tomorrow* 

High  1-9-32  "Men  of  Chance"  

Low  2-6-32  "The  Secret  Witness"   

High  9-26  "Monkey  Business"   

Low  2-6-32  "Sky  Devils"   

High  2-7  "Little  Caesar"   

Low  10-10  "I  Like  Your  Nerve"   


8,000 

3,500 


39,000 

6.963 
34,000 

6,500 
41,000 

7,500 
22,100 

7,000 
32,000 

3,000 
27,000 

7,000 


High  2-20-32  "The  Guardsman"    2,000 

Low  4-18  "Men  Call  It  Love"    900 

High>£-30  "Kiki"    4,000 

Low          "Men  on  Call"    1,200 

High  6-27  "Daddy  Loflg  Legs"   32,000 

Low   12-19  "His  Woman"    18,000 


High  12-14  "Cimarron"    30,000 

Low   3-26-32   "Prestige"    12,000 

High   1-2-32   "Sooky"    10,000 

Low  14-18  "Body  and  Soul"    6,000 


18,000 


High  1-10  "Just  Imagine"   

Low  12-25  "The  Guardsman*"  ) 

" >nd,."The  Tip-Off"    J  ... 

High  1-17  'Office  Wife"   

Low  12-26  "Mad  Parade"  and  ) 

"Reckless  Living"  J   2,800 

High    1-31    "Derelict"    16,000 

Low  7-18  "Stepping  Out"    9,000 


8,000 
10.000 


IT  SOUNDS  LIKE  A  BARGAIN  ONCE.. .BUT.. 


FIRST  TIME 


^0  LONG  FEATURES 


3  MONTHS  LATER 


TV(0  LONG  FEATURES 


A  DOUBLE  FEATURE  PROGRAM  SOUNDS 
LIKE  A  BARGAIN.  .  .  THE  FIRST  TIME 


BUT  IT'S  QUALITY,  NOT  QUANTITY  THAT  COUNTS, 
AND  THE  DOUBLE  BILL  SOON  BECOMES  TIRESOME 


TODAY 


BIG  FEATURE 

roMEDY  NEWSREEL  NQVELTlPc 


3  MONTHS  LATER 


BIG  FEATURE 

COMEDY^gWSREEL  NOVgLTip^ 


THE  DIVERSIFIED,  BALANCED  PROGRAM 
APPEALS  TO  EVERYONE  


AND  ATTRACTS  A  CROWD  THAT  HAS 
A  NORMAL  AND  STEADY  GROWTH 


You  can't  keep  up  interest  in  bargain  sales  if  you  try  to  hold  one  every  day.  The  only  program  that  will 
build  business  corcsisierctZy  is  the  variety-quality  program  . .  one  good  feature  and  a  balanced  show  of  such 
quality  short  subjects  as  Educational  Pictures  bring  you  week  in  and  week  out  .  .  Mack  Sennett 
Comedies,  Torchy  Comedies,  Ideal  Comedies,  Terry-toons,  Mack  Sennett's  Cannibals  of  the  Deep 
.  .  these  and  many  other  short  features  that  have  proven  their  worth  on  the  screen  and  at  the  box-office. 


EDUCATIONAL  FILM 
EXCHANGES,  /rtc 


■THE  SPICE  OFTHE  PROGRAM" 


W-HAMMONS 


46 


MOTION    PICTURE  HERALD 


April    2,  1932 


[THEATRE  RECEIPTS -- CONT'D  1 


Theatres 


Current  Week 


Previous  Week 


Picture 


Gross 


Picture 


Gross 


Montreal  (Cont'd) 

Palace    2,600  25c-99c 

Princess    2,272  25c-65c 

Strand    750      15c -50c 

New  York 

Astor    1,120  50c-$2.0O 

Capitol    4,700  3Sc-$1.50 

Embassy    598  25c 

Mayfair    2,300  35c-85c 

Paramount    3,700  40c-$1.00 

Rialto    1,949  40c-$1.00 

Rivoli    2,103  40c-$1.00 

Roxy    6,200  35c-$1.50 

Strand    3,000  35c-85c 

Warner    1,490  50c -75c 

Winter  Garden..    1,493  35c-$1.0C 


Oklahoma  City 

Capitol                    1,200  10c  -50c 

Criterion                 1,700  10c-50c 

Liberty                   1,500  10c-35c 

Mid-West               1,500  10c-50c 


"Shanghai    Express"    (Para.)   8,500 

(2nd  week) 

"Age  for  Love"  (U.  A.)  and   8,500 

"The   Struggle"    (U.  A.) 

"Delicious"   (Fox)   and   5.300 

"Union  Depot"   (F.  N.) 

"Hell    Divers"    (MGM)   7,416 

(14th  week) 

"Polly  of  the  Circus"   (MGM)   51,000 

All    Xewsreel    7,585 

"The  Lost  Squadron"  (Radio)   21,000 

(2nd  week) 
"Dancers  in   the  Dark"   (Para.)  ..65,200 

"Shanghai    Express"    (Para.)   17,800 

(5th   week-6  days) 

"Sky    Devils"    (U.   A.)   9,700 

(3rd   week-6  days) 

"Hotel  Continental"  (Tiff.)   40,000 

"Play   Girl"    (W.   B.)   23,321 

"The  Expert"   (W.  B.)   2,500 

"Alias  the  Doctor"   (F.  N.)   21,000 

(3rd  week-5  days) 

"The  Crowd  Roars"  (W.  B.)   17,802 

(2  days) 

"The    Wiser   Sex"    (Para.)   4,000 

"Greeks  Had  A  Word  for  Them"  '5.200 
(U.  A.) 

"Law  and  Order"  (U.)    1,900 

(4  days) 

"Three    Wise   Girls"    (Col.)   1,000 

(3  days) 

"Charlie   Chan's   Chance"    (Fox)..  4.500 


"Shanghai  Express"  (Para.)    15,000 

(1st  week) 

"Strictly  Dishonorable"  (U.)  and  9,500 
"The  Menace"  (Col.) 

"Hell  Divers"   (MGM)    9,854 

(13th  week) 

"Passionate    Plumber"    (MGM)...  54,137 

All    Newsreel    7,716 

"The  Lost  Squadron"  (Radio)  ...  28,100 

(1st  week) 

"Wiser  Sex"    (Para.)    50,950 

"Shanghai    Express"    (Para.)   25,000 

(4th  week) 

"Sky    Devils"    (U.    A.)   11,900 

(2nd  week) 

"Beast  of  the  City"  (MGM)    64,100 

"The  Man  Who  Played  God"....  13,700 
(W.  B.) 

"Heart  of  New  York"  (W.  B.)..  2,060 
(50c-75c) 

"Alias  the  Doctor"  (F.  N.)   21,000 

(2nd  week) 


"Arrowsmith"    (U.    A)   8,000 

"Broken    Lullaby"    (Para.)   7,100 

"Nice  Women"  (U.)    700 

(3  days) 

"Gay  Caballero"  (Fox)   950 

(4  days) 

"Business   and   Pleasure"   (Fox)..  8.500 
(8  days) 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 


High  2-21  "Man  Who  Came  Back"  ...  19,000 

Low  12-26  "The  Yellow  Ticket"    10,500 

High  4-1  "City  Lights"   22,500 

Low  7-18  "Colonel's  Lady"    7,200 

High    2-14    "London    Calling"  ) 

and  "Sisters"  J   5,200 

Low  6-27  "East   Lynne"  and  ) 

"Can  Love  Decide?"  J   3,000 

High  1-2-32  "Hell  Divers"    24,216 

Low  11-14  "The  Champ"    18,759 

High  1-9-32  "Mata  Hari"    110,466 

Low  12-1?  "Flying  High"    48,728 

High  1-3  Newsreels    9,727 

Low  7-4  Newsreels    7,085 

High  12-12  "Frankenstein"    53,800 

Low  3-12-32  "Impatient  Maiden"   11,000 

High   2-7   "Finn   and  Hattie"    85,900 

Low  12-26  "Heaven  on  Earth"    35,700 

High  2-27-32  "Shanghai  Express"   64,600 

Low  6-27   "Dracula"   and  I 

"Hell's    Angels"    )   4,500 

High  1-9-32  "Dr.  Jekyll  and  Mr.  Hyde"  67,100 

Low  12-19  "The  Struggle"   14,100 

High    1-2-32    "Delicious"    133,000 

Low  3-5-22  "Cheaters  at   Play"    30,000 

High  1-17  "Little  Caesar"    74,821 

Low  8-22  "Men  Are  Like  That"   9,274 

High  1-3  "Viennese  Nights"    16,968 

Low  8-22  "Disraeli,"  "General  Crack" 
"Noah's  Ark,"  "Weary  River,"  "Son 
of  the  Gods,"  "On  With  the  Show," 

"Gold   Diggers   of    Broadway"   1,646 

High  9-19  "Five  Star  Final"    59,782 

Low  6-6  "Maltese  Falcon"    16,692 

High  2-7  "Illicit"    11,000 

Low  2-20-32  "Beast  of  the  City"   3,500 

High  2-21  "Cimarron"    15,500 

Low  12-5  "Cortsolation  Marriage"    4,400 

High  1-24  "Under  Suspicion"    7,200 

Low  6-20  "Big  Fight"  and  ) 

"Drums  of  Jeopardy"  J   ^00 

High  9-19  "Young  as  You  Feel"   11,000 

Low    3-12-32    "Prestige"    4,000 


Omaha 

Orpheum    3,000  25c-60c 

Paramount    2,900  25c-60c 

World    2,500  25c -40c 

Ottawa 

Avalon    990  15c-35c 

Capitol    2,592  15c-60c 

Centre    1,142  15c-60c 

Imperial    1,091  10c-40c 

Regeift    1,225  15c-60c 

Rideau    1,000  10c-35c 


"Impatient    Maiden"    (U.)   10,500 

'Fireman,  Save  My  Child"  (F.  N.)  5.500 

'The  Hatchet  Man"  (F.  N.)  and..  6,250 
'West   of  Broadway"  (MGM) 


'Manhattan  Parade"  (W.  B.)   1,200 

(3  days) 

'Taxi"   (W.   B.)    1,100 

(3  days) 

'Strangers  in  Love"  (Para.)    5,000 

(5  days) 

'The  Vagabond  King"  (Para.)   1,900 

(3  days) 

'No,  No,  Nanette"  (F.  N.)    1,600 

(3  days^ 

'The  Expert"   (W.  B.)   1,200 

(3  day  si 

•Working   Girls"   (Para.)    1,000 

(3  days) 

'The  Passionate  Plumber"  (MGM)  2,100 
(3  days) 

"Nice  Women"    (U.)   1,900 

(3  days) 

"Union  Depot"   (F.   N.)    1,500 

and  "Hit  the  Deck" 

(Radio)  (3  days) 
'Charlie  Chan's  Shance"  (Fox)...  1.600 
and  "Dance  Team"  (Fox) 

(3  days) 


"Prestige"    (Pathe)    11,000 

'Broken  Lullaby"  (Para.)    16,250 

"Tonight  or  Never"   (U.   A.)   6,700 

and   "Under   Eighteen"    (W.  B  ) 


"High  Pressure"  (W.  B.)  and....  1,500 
"Lady  of  the  Lake"  (Fitzpatrick) 
(3  days) 

"Union  Depot"  (F.  N.)  and    1,350 

"Desert  Song"   (W.  B.) 
(3  days) 

"Shanghai    Express"    (Para.)   9,400 

(6  days) 

"Age  for  Love"  (U.  A.)  and    4,900 

"One    Heavenly    Night"    (U.  A.) 
(6  days) 

"Emma"    (MGM)    1,700 

(3  days) 

"Wayward"    (Para.)    1,200 

(3  days) 

"She  Wanted  A  Millionaire"  (Fox)  2,800 
(3  days) 

"Impatient  Maiden"  (U.)    2,200 

(3  days) 

"Her  Majesty,  Love"  (F.  N.)   1.700 

and   "Caught   Short"  (MGM) 
(3  days) 

"High  Pressure"  (W.  B.)  and....  1,700 
"Kiss  Me  Again"   (F.  N.) 
(3  days) 


High  2-14  "Cimarron"    25,550 

Low    3-26-32   "Impatient    Maiden"    10,500 

High   3-19-32   "Broken    Lullaby"    16,250 

Low  3-26-32  "Fireman,  Save  My  Child"  5,500 

High  4-11  "Men  Call  It  Love"    16,000 

Low  11-28  "The  Cisco  Kid"    4,500 


High  1-2-32  "Sidewalks  of  New  York"] 

and  "Viennese  Nights"  and  >  3,700 
"Alexander  Hamilton"  J 

Low  6-27  "My  Past"  and  ) 

"Fifty  Million1  Frenchmen"  J   1,900 

High  5-16  "Devil  to  Pay"    6,300 

Low  1-3  "Sunny"    2,900 

High  5-9  "Trader  Horn"    7,000 

Low   3-36-32  "The   Expert"   and  ) 

"Working  Girls"       j....  2,200 

High  1-23-32  "Suicide  Fleet"  and) 

"Dance  Team"         )   6,200 

Low  12-26  "Cuban  Love  Song"  ? 

and  "His  Women"  j   3,900 


Philadelphia 

Arcadia    600  50c 

Boyd    2,400  35c-75c 

Earle    2,000  25c-65c 

Fox    3,000  35c-75c 


'Two  Kinds  of   Women"    (Para.)  2,900 
(6  days) 

'Greeks  Had  A  Word  for  Them"  17,000 

(U.  A.)   (6  days) 

'The  Heart  of  New  York"  (W.  B.)  18,000 

(6  days) 

'Shop  Angel"   (Tower)    17,000 

(6  davs) 


"Emma"   (MGM)    3,300 

(60c-6  days) 

"Arsene    Lupin"    (MGM)   14.000 

(6    days-2nd  week) 

"Carnival    Boat"    (Pathe)    19,000 

(6  days) 

'After  Tomorrow"   (Fox)    20,000 

(6  days) 


High  12-17  "The  Guardsman"    6,500 

Low  1-9-32  "West  of  Broadway"    2,000 

High  1-2-32  "Makers  of  Men"   27,000 

Low   11-28  "Touchdown"    13,000 

High  2-7  "Mart  Who  Came  Back"   40,000 

Low  3-26-32  "Shop  Angel"    17,000 


April    2 ,    19  3  2  MOTION    PICTURE    HERALD  47 

Exhibitors  only! 

The  Quigley  publication  group 

+  MOTION  PICTURE  HERALD 

*  MOTION  PICTURE  DAILY 

¥  MOTION  PICTURE  ALMANAC 

are  offered  to  exhibitors  only  for  one  year  for 
$8y  combining  more  than  350  issues  of  these 
business  papers  at  a  cost  of  less  than  2  yz  cents 
apiece.  One  idea  in  any  one  issue  may  be 
zvorth  $50.00. 

J^.  Jj*.    Offer  expires  June  7,  1932. 


This  Special  Offer 

INDIVIDUALLY 

MOTION  PICTURE  HERALD  $2 

MOTION  PICTURE  DAILY        $5  ,  , 

motion  picture  almanac  $3  Send  check  or  money 

==^==  order  TOD  A  Y  to 

QUIGLEY  PUBLICATIONS,  NEW  YORK 

1790  BROADWAY 


48 


MOTION    PICTURE  HERALD 


April    2,    193  2 


[THEATRE  RECEIPTS  — CONT'D  1 


Theatres 


Current  Week 


Previous  Week 


Picture 


Gross 


Picture 


Gross 


Philadelphia  (Cont'd) 

Karlton    1,000  40c-50c 

Keith's    1,800  30c-50c 

Mastbaum    4,800  35c-75c 

Stanley    3,700  35c-75c 

Stanton    1,700  25c-65c 

Portland,  Ore. 

Fox  Paramount.  3,068  25c-60c 

Hararick's  Music  1,800  25c-35c 
Box 

RKO   Orpheum  1,700  2Sc-50c 

United  Artists..  945  25c-35c 

Providence 

Fays    1,600  15c-50c 

Loew's  State  ..  3,800  15c-50c 

Majestic    2,400  15c-50c 

Paramount    2,300  15c-50c 

RKO  Albee   ....  2,300  15c-75c 

RKO  Victory  ..  1,600  10c-35c 

St.  Paul 

Paramount    ....  2,300  25c-50c 

Riviera    1,300  25c-50c 

RKO  Orpheum  2,600  25c-50c 

Shubert    1,500  15c-40c 

Tower    1,000  15c-25c 

San  Francisco 

El  Capitan   ....  3,100  25c-60c 

Filmart  Foreign  1,400  35c-50c 
Talkies 

Fox    4,600  35c-60c 

Golden  Gate  ...  2,800  35c-65c 

Orpheum    3,000  35c-60c 

Paramount    2,670  25c-60c 

United    Artists.  1,200  25c-60c 

Warfield    2,700  35c-60c 

Warners    1,385  35c-50c 

Seattle 

Blue  Mouse              950  25c 

Fifth  Avenue...  2,750  35c-75c 

Liberty    2,000  10c-25c 

Music  Box               950  25c-75c 

Paramount    3,150  25c-50c 

RKO  Orpheum..  2,650  25c-75c 

Toronto 

Imperial    3,444  15c-75c 

Loew's    2,088  15c-75c 

Shea's    2,600  30c-75c 

Tivoli    1,600  15c-60c 

Uptown    3,000  15c-60c 


"No  On<;  Man"  (Para.)   4.000 

(6  days) 

"A  Woman  Commands"  (Radio)..  7,000 
(6  days) 

"Polly  of  the  Circus"   (MGM). . .  35,000 
(6  days) 

"Lost  Squadron"  (Radio)   12,500 

(6  days-2nd  week) 

"Beast  of  the  City"  (MGM)   7,000 

(6  days-2nd  week) 

"Sky  Devils"  (U.  A.)   13,000 

"The    Expeit"    (W.    B.)   4,200 

"Impatient  Maiden"  (U.)    10,000 

"After  Tomorrow"   (Fox)    3,500 

"Police  Court"  (Monogram)   5,200 

"The  Passionate  Plumber"  (MGM)  8,500 

"The  Wiser  Sex"  (Para.)   6,300 

"Hell's   House"    (Zeidman)   5,000 

"The  Impatient  Maiden"  (U.)   8,000 

"Discarded  Lovers"  (Mayfair)  and  2,000 
"Law  and  Order"  (U.) 

"Alias   the  Doctor"    (F.   N.)   8.000 

"Dancers   in   the  Dark"   (Para.)..  6,000 

"Prestige"    (Pathe)    12,000 

"The   Struggle"    (U.    A.)   2,500 

"Beast   of   the   City"    (MGM)....  2,000 

"Emma"  (MGM)    15,500 

"The  Flute  Concert  of  Sans  Souci"  2.750 
(German) 

"After  Tomorrow"    (Fox)    32.000 

"Carnival    Boat"   (Pathe)   12,500 

"Silent  Witness"   (Fox)   15,000 

"Strangers  in  Love"  (Para.)   13,500 

"Sky  Devils"  (U.  A.)   7,000 

(2nd  week) 

"Gay   Caballero"    (Fox)   20.000 

"Fireman,  Save  My  Child"  (F.  N.)  19,000 

"Play  Girl"  (W.  B.)   3,500 

"Polly  of  the  Circus"  (MGM)....  12,000 

"The  Gay  Buckaroo"  (Allied)  and  5,500 
"Pleasure"  (Artclass) 

"Greeks  Had  A  Word  for  Them."  6,000 
(U.  A.) 

"She  Wanted  A  Millionaire"  (Fox)  7,500 
and  "The  Wiser  Sex"  (Para.) 

"Ladies  of  the  Jury"  (Radio)   13,000 

"Strangers  in  Love"  (Para.)   16.500 

(U.  A.)  (6  days) 

"Greeks  Had  a  Word  for  Them"  11,500 

(6  days) 

"A  Warm   Corner"   (British)   14,500 

(6  days) 

"Murders  in  the  Rue  Morgue"  (U.)  10,000 
(6  days) 

"Two  Kinds  of  Women"  (Para.)..  9.000 

(6  days) 


"Lady  With  A  Past"  (Pathe)   5,600 

(6  days) 

"Girl  of  the  Rio"   (Radio)   7,500 

(6  days) 

"Shanghai   Express"   (Para.)   46,000 

(6  days) 

"Lost  Squadron"  (Radio)   21,000 

(6  days- 1st  week) 

"Beast  of  the  City"  (MGM)   11,000 

(6  days-lst  week) 

"Arsene   Lupin"    (MGM)   12,500 

"Fireman,  Save  My  Child"  (F.N.)  4,600 

"The  Lost  Squadron"   (Radio)....  13,000 

"The  Passionate  Plumber"  (MGM)  2,600 


"After  Tomorrow"  (Fox)   8,000 

'Arsene  Lupin"  (MGM)    11,500 

'Business  and  Pleasure"    (Fox)..  9,000 

"Dancers  in  the  Dark"  (Para.)   6,000 

"Behind  the  Mask"   (Col.)   15,800 

(15c-50c) 

"A  Woman  Commands"  (Radio)..  2,400 
(10c-30c) 


"Business  and  Pleasure"  (Fox)...  8,500 

"Polly  of  the  Circus"  (MGM)   5,500 

"The   Lost   Squadron"    (Radio)...  14,000 

"Cock  of  the  Air"  (U.  A.)   3,500 

"Cheaters  at  Play"   (Fox)   2,000 

"Dance  Team"   (Fox)    12,500 

"Elizabeth  of  Austria"    (German)  3,000 

"Beast  of  the  City"  (MGM)   31,000 

"Nice  Women"    (U.)   10,000 

"Final  Edition"   (Col.)    18,000 

"Shanghai    Express"    (Para.)   17,000 

(2nd  week) 

"Sky   Devils"   (U.  A.)   10,000 

(1st  week) 

"No  One  Man"   (Para.)   19,000 

"The  Man  Who  Played  God"....  8,000 
(W.  B.)   (3rd  week) 

"Yellow"   (Col.)    4,000 

"Arsene   Lupin"    (MGM)    14,000 

"Hotel    Continental"    (Tiff.)   8,500 

(10  days) 

"Fireman,  Save  My  Child"  (F.  N.)  6,500 

"Dancers  in  the  Dark"  (Para.)  and  7,000 
"Cheaters  at   Play"  (Fox) 

"Impatient  Maiden"  (U.)    14,000 

"Lady  With  A  Past"  (Pathe)....  18,000 
(6  days) 

"Hell  Divers"  (MGM)    15,500 

(6  days) 

"The  Deceiver"  (Col.)    12,500 

(6  days) 

"The  Man  Who  Played  God"....  8,500 

(W.  B.)  (6  days-2nd  week) 

"The  Hatchet  Man"  (F.  N.)   10,500 

6  days) 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 


High  5-2  "City   Lights"    8,000 

Low  3-21   "Resurrection"    3,000 

High  1-30-32  "Arrowsmith"    27.000 

Low  3-26-32  "A  Woman  Commands"..  7,000 

High  1-2-32  "Her  Majesty,  Love"    65.000 

Low  10-24  "24  Hours"    28,000 

High  12-19  "Frankenstein"    31,000 

Low  7-25  "Rebound"    8,000 

High  3-21  "Last  Parade"   16,500 

Low  2-27-32  "Men  In  Her  Life"    7.000 

High  1-3  "Paid"    26,000 

Low  5-23  "Young  Sinners"    11,000 

High  2-14  "Cimarron"    20,000 

Low  5-23  "Irort  Man"    8,500 

High  1-10  "Hell's  Angels"    12,500 

Low  3-5-32  "Shanghai  Express"   2,500 

High  2-7  "Inspiration"    25,500 

Low  3-26-32  "The  Passionate  Plumber"  8,500 

High  1-30-32  "Union  Depot"   11,200 

Low  12-26  "Her  Majesty,  Love"  and ) 

"Under  Eighteen"            j  . .  5,100 

High   3-14   "Unfaithful"    14,000 

Low  8-8  "Secret  Call"   4,500 

High  3-19-32  "Behind  the  Mask"    15,800 

Low  7-4  "Sweepstakes"    3,200 

High  2-14  "Last  Parade"    11,000 

Low  11-21  "Way  Back  Home"    1,500 

High  8-22  "Smiling  Lieutenant"    12,000 

Low  1-17  "Paid"    7,000 

High  9-5  "Huckleberry  Finn""    9,000 

Low  1-17  "Just  Imagine"   1,500 

High  2-14  "Cimarron"    28,000 

Low    1-30-32   "Forbidden"    10,000 

High  10-3  "Penrod  and  Sam"    4,000 

Low  1-24  "Along  Came  Youth"    1,000 

High  8-15  "Daddy  Long  Legs"    16,750 

Low  12-19  "Susan  Lenox"    12,000 

High   1-3   "Lightning"    70,000 

Low  2-20-32  'The  Guardsman"    29,000 

High  7-11  "Lawless  Woman"    20,000 

Low  7-4  "Lover  Come  Back"    9,500 

High  12-12  "Frankenstein"    23,000 

Low  2-20-32  "Prestige"    5,000 

High  1-9-32  "The  Champ"   35,600 

Low  7-18  "Womert  Love  Once"    10,000 

High  3-14  "Parlor,  Bedroom  and  Bath"  28,000 

Low  1-30-32  "X  Marks  the  Spot"   15,000 

High  3-26-32  "Fireman,  Save  My  Child"  19,000 

Low  11-28  "I  Like  Your  Nerve"    4,000 

High  4-18  "Trader  Horn"    17,000 

Low   1-2-32  'The   Boudoir  Diplomat"..  7,000 

High  1-10  "The  Lash"    11,500 

Low  3-12-32  "Morals  for  Women"  \ 

and  "Hotel  Continental"  f   5,000 

High  2-28  'City  Lights"    14,000 

Low  2-6-32  "High  Pressure"    5,500 

High  1-10  "Paid"    18.000 

Low  3-19-32  "Dancers  in  the  Dark") 

and  "Cheaters  at  Play"f..  7,000 

High  10-31  "Spirit  of  Notre  Dame"....  18,000 

Low  3-21  "Kept  Husbands"    10,000 

High  3-5-32  "Shanghai  Express"   25,500 

Low  6-20  "Always  Goodbye"    13,000 

High  4-18  "City  Lights"    22,000 

Low  12-19  "Ben   Hur"    9,500 

High  11-14  "Skyline"    16,500 

Low  6-27  "Painted  Desert"   10,000 

High  2-28  "Cimarron"    19,500 

Low  11-14  "The  Mad  Genius"    7,500 

High  4-25  "Don't  Bet  On  Women"  ...  14,000 

Low  10-17  "Ten  Night  irt  a  Barroom"..  8,300 


April    2,  1932 


MOTION    PICTURE  HERALD 


49 


PRODUCTIONS  IN  WORK 


TITLE 
ARTCLAS3  PICTURES 

"They  Never  Come  Back" 

COLUMBIA 

"Criminal  Court" 

"Faith" 
FOX 

"Man  About  Town" 

"Society  Girl" 

FRANKLIN-STONER  PROD. 

"Phantom  Express" 

METRO-GO  LDWYN -MAYER 

"Strange  Interlude" 

"Letty  Lynton" 
"After  All" 

"As  You  Desire  Me" 

"Prosperity" 

MONOGRAM  PICTURES 

"The  Arm  of  the  Law" 
PARAMOUNT 

"Sinners  in  the  Sun" 

"Horse  Feathers" 

RKO-PATHE 
"Westward  Passage" 

"Unmated" 

RKO-RADIO 

"Bird  of  Paradise" 

"States  Attorney" 
TEC-ART 

John  Clme  Productions 

"Shandy" 

TREM  CARR. 

"Riders  of  the  Desert" 

UNIVERSAL 

"Destry  of  Death  Valley" 

"Back  Street" 

"Radio  Patrol" 
"Mountains  in  Flame" 

WARNER- FIRST  NATIONAL 

"The  Jewel  Robbery" 

"Dr.  X"  (Technicolor) 
"Week-End  Marriage" 

WARNER  BROTHERS 

"Winner  Take  AH" 

"Miss  Pinkerton" 

"A  Successful  Calamity" 

"The  Dark  Horse" 


WRITER  AND  DIRECTOR 


Author,  Arthur  Hoerl.  Director:  Fred  New- 
meyer. 


Story  by  Joe  Sherling.  Director:  Irving  Cum- 
mings. 

Story  by  Robert  Riskin.   Director:   Allan  Dwan. 


Story  by  Denison  Clift.  Director:  John  Francis 
Dillon. 

Story  by  John  Larkin,  Jr.,  and  Charles  Beahan. 
Director:    Sidney  Lanfield. 


Scenario  and  direction  by   Emory  Johnson. 


From  the  stage  play  by  Eugene  O'Neill. 
Director:    Robert  Z.  Leonard. 

Story  by  Marie  Belloc  D'owndes.  Director: 
Clarence  Brown. 

From  the  play  by  John  Van  Druten.  Director: 
Charles  Brabin. 

Director:  George  Fitzmaurice. 

Story  by  Wanda  Tuchock,  Zelda  Sears.  Director: 
Leo  McCarey. 


Story  by  Arthur  Hoerl.    Director:  Louis  Kir 


From  the  original  by  Mildred  Cram.  Director: 
David  Burton. 

Story  by  Bert  Kalmar,  Harry  Ruby  and  S.  J. 
Perelman.    Director:    Norman  McLeod. 

Novel  by  Margaret  Ayer  Barnes.  Director:  Rob- 
ert Milton. 

From  the  novel  by  Cecil  Strange.  Director: 
Edward  H.  Griffith. 


Story  by  Richard  Walton  Tully.  Director:  King 
Vidor. 

Story  by  Louis  Stevens  and  Gene  Fowler. 
Director:    Geo.  Archainbaud. 


Scenario  by  Edward  Lowe,  Jr.,  Director: 
Christy  Cabanne. 


Story  by  L.  Totman.  Director:  Robert  N.  Brad- 
bury. 


Story  by  Jack  Cunningham  and  Isadore  Bern- 
stein.    Director:     Al  Rogell. 

From  novel  by  Fannie  Hurst.  Director:  John 
M.  Stahl. 

Story  by  Thomas  Reed.    Director:  Edward  Cahn. 

Story  by  Luis  Trenker.  Director:  Cyril  Gard- 
ner. 


Story  by  Ladislaus  Fodor.  Director:  William 
Dieterle. 

From  the  play  by  Howard  Com  stock,  Allan  C. 
Miller.    Director:    Michael  Curtiz. 

From  the  novel  by  Faith  Baldwin.  Director: 
Thorton  Freeland. 

From  the  novel  by  Rian  James.  Director: 
William  A.  Wellman. 

Story  by  Mary  Roberts  Rinehart.  Director 
Lloyd  Bacon. 

Story  by  Clare  Kummer.   Director:  John  Adolfi. 

Story  by  Joe  Jackson  and  Courtenay  Terrett. 
Director:    Al  Green. 


CAST 

Regis  Toomey,  Dorothy  Sebastian. 

Edmund   Lowe,   Constance  Cummings. 

Walter  Huston. 

Warner  Baxter,  Karen  Morley. 

James    Dunn,    Peggy    Shannon,    Spencer  Tracy. 

Sally  Blane,  J.  Farrell  McDonald. 

Norma  Shearer,  Clark  Gable. 

Joan  Crawford,  Robert  Montgomery,  Nils  Asther. 

Robert    Young,    Margaret   Terry,    Lewis  Stone. 

Greta  Garbo,  Von  Stroheim,  M.  Douglas. 
Marie  Dressier,  Polly  Moran. 

Rex  Bell,  Lina  Basquette,  Marceline  Day. 

Chester  Morris,  Carole  Lombard,  Adrienne  Ames. 

The  Four  Marx  Brothers. 

Ann  Harding. 

Constance  Bennett,  Phillips  Holmes. 
Dolores  Del  Rio,  Joel  McCrea. 

John  Barrymore,  Helen  Twelvetrees,  Mary  Duncan. 

Jean  Hersholt. 

Bob  Steele,  Al  St.  John. 

Tom  Mix,  Lois  Wilson. 
Irene  Dunne,  John  Boles. 

Robert  Armstrong,  June  Clyde,   Lila  Lee. 

Victor  Varconi,  Tala  Birell,  Luis  Trenker. 

William  Powell.  Kay  Francis. 

Lionel  Atwill,  Lee  Tracy,  Fay  Wray,  Preston  Foster. 
Loretta  Young,  Norman  Foster. 

James  Cagney,  Marian  Nixon. 

Joan  Blondell,  George  Brent. 

George  Arliss,  Mary  Astor,  Evalyn  Knapp. 
Warren  William,  Bette  Davis. 


STAGE  OF 
PRODUCTION 


Shooting 

Shooting 

Shooting 

Shooting 

Shooting 

Shooting 

Shooting 
Shooting 
Shooting 

Shooting 

Shooting 

Cutting 

Shooting 

Shooting 

Shooting 

Shooting 

Shooting 
Shooting 

Shooting 

Shooting 

Shooting 
Shooting 

Shooting 

Shooting 

Shooting 
Shooting 
Shooting 

Shooting 

Shooting 

Shooting 
Shooting 


50 


MOTION    PICTURE  HERALD 


April    2,  1932 


SCHOOL 
AND  SCREEN 


by 

RITA  C.  McGOLDRICK 


FOR  many  months  we  have  watched  the  up-sweep  of  club  and  group  organization  regis- 
tering itself  with  determined  influence  upon  the  motion  pictures  of  the  community. 
This  whole  movement  has  sprung  from  the  germ  of  an  idea,  to  a  national  expression.  In 
all  of  this  activity  we  have  watched  the  clubs  knocking  at  the  theatre  man's  door.  Too 
often  they  have  knocked  and  found  no  one  at  home.  Where  they  have  gained  admission 
the  welcome  has  been  half-hearted.  Here 
and  there  has  been  a  spontaneous  cordiality, 
resulting  in  a  strong  cooperative  movement 
bringing  better  business  to  the  theatre  man 
and  better  pictures  to  those  people  who  were 
interested  in  them. 

Endorsed  by  MPTOA 

Now  we  have  witnessed  a  new  and  extra- 
ardinary  circumstance.  At  the  twelfth  an- 
nual convention  of  the  Motion  Picture  The- 
atre Owners  of  America,  meeting  at  the 
Hotel  Mayflower  in  Washington,  the  theatre 
men,  aware  of  the  growing  power  of  the 
organized  public,  adopted  the  following 
resolution : 

"RESOLVED  :  That  it  is  the  sense  of  this 
convention  that  pictures  suitable  for  the  entire 
family,  but  with  sufficient  box-office  drawing 
power,  be  produced  in  greater  volume  so  that 
the  same  may  meet  with  the  endorsement  of 
the  Better  Film  Councils  and  other  film  wel- 
fare organizations  throughout  the  country. 

"We  believe  pictures  of  this  type  will  not 
only  assist  in  a  large  measure  to  improve  busi- 
ness in  community  theatres  but  will,  as  well, 
raise  our  industry  throughout  the  nation  to  a 
higher  level'  of  good- will  than  it  has  ever  en- 
joyed before." 

This  is  truly  a  long  jump  forward  in  the 
hoped-for  direction.  It  should  be  an  incentive 
to  the  thousands  of  better  films  committees 
needing  a  degree  of  encouragement  to  proceed 
with  the  work  to  which  they  have  been  assign- 
ed. It  will  interest  many  chairmen  to  learn 
that  thousands  of  theatre  managers  are  select- 
ing week-end  programs  from  "School  and 
Screen"  service.  If  their  work  is  to  succeed 
they  need  the  intelligent  support  of  all  church 
and  school  groups  in  their  locality.  Forward- 
looking  cooperation  is  the  key  to  this  whole 
problem. 

Many  Unusual  Films 

Within  the  past  month  many  unusual  and 
interesting  pictures  have  been  released  by  the 
great  studios  and  have  come  to  us  for  preview. 
Many  of  these  are  outstanding  productions,  bril- 
liant in  technique,  story  form,  and  artistic  de- 
tail. But  out  of  a  vast  array  of  material  there 
have  been  fewer  than  usual  to  merit  the  grade 
of  "School  and  Screen's"  standards. 

For  this  issue  we  have  selected  for  your  con- 
sideration those  few  pictures  that  seem  to  us  to 
have  unusual  educational  value.  The  first  of 
these,  and  the  greatest,  notwithstanding  mis- 
leading publicity  which  has  fallen  like  a  blight 
upon  it,  is  "Tarzan,  the  Ape  Man,"  Metro- 
Goldwyn-Mayer's  brilliant  reproduction  of  the 
familiar  story  of  Edgar  Rice  Burroughs. 

This  is  a  jungle  picture  in  which  Tarzan, 
supposedly  the  son  of  noble  parents  and  lost  in 
the  jungle,  grows  to  young  manhood  with  a 
superb  physique  and  an  intimate  knowledge  of 
the  ways  of  the  jungle's  creatures.  He  lives 
among  the  apes  and  is  understood  by  them. 
He  rules  the  elephants  who  obey  his  call  and 
his  command. 

There  is  a  mild  and   inconsequential  love 


story,  quite  superfluous  to  the  action  of  the  pic- 
ture, which  is  made  up  of  a  series  of  breath- 
taking adventures,  with  thrill  piled  upon  thrill. 
This  is  one  of  the  most  exciting  pictures  we 
have  ever  seen,  and  in  its  photography  one  of 
the  most  beautiful. 

Added  to  this,  there  are  many  animals  of 
the  jungle,  monkeys  like  little  human  creatures 
in  their  wisdom  and  sophistication;  ferocious 
beasts  in  death  conflict ;  herds  of  zebras  and 
stampeding  elephants.  There  are  great  hip- 
popotami, alligators,  and,  of  course,  strange 
tribes  of  African  savages. 

Johnny  Weissmuller  is  the  Tarzan  of  the 
picture  and  Maureen  O'Sullivan  the  girl  who 
loses  her  way  in  the  tangled  forest  and  eventu- 
ally falls  in  love  with  him.  Weissmuller  is  a 
convincing  Tarzan. 

His  superb  physique  and  muscular  control 
make  it  easy  for  him  to  accomplish  almost  un- 
believable feats  of  physical  skill. 

It  matters  very  little  whether  "Tarzan,  the 
Ape  Man"  was  filmed  in  darkest  Africa  or 
brightest  Hollywood.  It  has  the  full  illusion 
of  reality.  Boys  will  love  it.  All  school  chil- 
dren will  learn  many  things  from  it.  For 
young  chidren  it  will  be  found  too  exciting  and 
at  times  too  harrowing.  But  "Tarzan,  the  Ape 
Alan"  is  an  important  picture. 

V 

"Avalanche" 

Far  removed  from  the  exotic  locale  of  the 
tropical  jungle  is  this  Alpine  drama  of  life  as 
it  is  lived  in  a  hell  of  snow  and  ice  and  a 
heaven  of  amazing  cloud  beauty  at  the  very- 
crest  of  Mount  Blanc,  where  a  lonely  young 
scientist,  a  weather  expert,  tends  the  Govern- 
ment's observatory,  15,750  feet  up  in  the  Alps. 
A  most  amazing  photographic  achievement, 
this  story  is  built  on  a  frail  episodic  and  in- 
consequential theme. 

The  trivial  romance  offers  opportunities, 
however,  for  the  picturing  of  high  adventure 
in  a  frozen  wilderness,  where  the  distances  are 
almost  unbelievable :  where  the  clouds  flow  like 
slow  seas  between  giant  crests  of  stone ;  where 
the  crevasses  are  cut  sharply  into  the  very- 
heart  of  the  world.  A  slipping  mountain  climb- 
er, dislodging  the  first  mound  of  snow,  un- 
looses the  avalanche  which  flows  down  the 
mountains  and  pours  itself  like  a  foaming  cata- 
ract of  steam  overy  dizzy  cliffs.  We  have  never 
seen  snow  as  it  is  in  this  picture. 

V 

"War  in  China" 

Perhaps  the  most  important  educational  pic- 
ture of  the  month  is  this  authentic  two-reel 
film  story,  released  by  Educational,  which 
brings  into  the  theatre  with  vivid  realism  the 
drama,  the  tragedy,  and  the  devastation  that 
is  going  on  in  China.  The  cameramen,  with 
official  permissions,  wormed  their  way  into  the 
very  heart  of  the  conflict.  They  succeeded  in 
obtaining  thrilling  shots  of  the  Japanese  air 
raids,  of  villages  standing  in  smoking  ruins,  and 
{Continued  on  next  page) 


This  Department 
Offers  You 

A  selection  of  the  month's  best  pic- 
tures. .  .  .  A  Herald  Service. 
Report  of  Weekly  Radio  Broadcast 
on  News  and  Notes  of  the  Studios, 
and  a  Review  of  the  Week's  Best 
Pictures.  .  .  . 

Helpful  Literature  for  Those  Mak- 
ing Public  Addresses.  .  .  . 
A  Motion  Picture  Study  Program. 

SCHOOL  AND  SCREEN 

a  monthly  service  for 
schools   and  theatremen. 

Letters   of  Introduction   to  Club 
Leaders  in  Your  Locality. 
Detaded  Information  on  the  For- 
mation and  Development  of  Junior 
Motion  Picture  Clubs. 

A  postal  card  will  bring  you  any  one, 
or  all,  of  these  pamphlets  without  cost. 


War  in  China 

Educational 

John  S.  Young,  radio  announcer,  describes  action. 
H.  V.  Kaltenborn  prepared  descriptive  narrative. 

This  two-reel  document  of  the  dramatic  con- 
flict betzveen  Japan  and  China  is  easily  one  of 
the  most  important  pictures  from  an  educational 
and  historic  standpoint  that  we  have  had  on 
th  is  whole  subject.  Made  with  the  official  per- 
mission of  the  Chinese  General,  Yuan  Kai-Shek, 
the  cameramen  at  the  risk  of  their  lives  suc- 
ceeded in  obtaining  intimate  and  dramatic  pic- 
tures of  the  ravaging  conflict.  Current  Events 
Classes,  Study  Clubs,  students  and  Parent- 
Teacher  groups  should  not  fail  to  see  this 
pictorially  recorded  bit  of  current  history. 

1.  Point  out  on  the  map  the  exact  area 
of  the  war  zone  in  China. 

2.  What  cause  has  Japan  given  for  the 
invasion  of  China? 

3.  What  strategic  points  were  attacked? 

4.  Locate    Shanghai,    Chapei,  Hankow 
and  Soochow  Creek. 

5.  What  is  the  economic   problem  of 
China? 

6.  What  is  the  political  relationship  of 
China  with  Manchuria? 

7.  Why  is  Manchuria  coveted   by  the 
neighboring  nations? 

8.  How  did  China  react  to  this  action 
on  the  part  of  Japan? 

9.  Why  did  China  decline  to  formally 
declare  war? 

What  was  the  method  of  Japan's  at- 
tack? 


10. 


I  I 


What  war  equipment  did  she  bring 
with  her? 

Was  China  ready  with  the  same 
equipment  for  defense? 
What  great  national  trait  did  the 
Chinese  show  in  this  emergency? 
What  has  been  the  reaction  of  the 
press  of  the  entire  world  to  the  tactics 
of  Japan? 

What  has  been  the  consensus  of  edi- 
torial opinion  on  China? 

Write  a  250-word  composition  on  "The  War 
in  China." 


12 


13 


15 


April    2  ,  1932 

Tarzan,  The  Ape  Man 

Metro-Goldwyn-Mayer 

Feature  Players:  Johnny  Weismuller,  Neil  Hamil- 
ton, Maureen  O'Sullivan. 

This  is  a  highly  imaginative  and  glorified 
version  of  the  familiar  Tarsan  tales  of  Edgar 
Rice  Burroughs.  It  tells  the  story  of  the  charm- 
ing young  English  girl  lost  in  the  jungle,  who 
is  captured  and  carried  azvay  by  Tarzan,  sup- 
posedly the  son  of  noble  parents,  who  has. 
grown  up  among  the  apes  and  beasts,  knowing 
no  language  but  theirs,  and  no  other  compan- 
ionship. There  is  an  inconsequential  love  story 
which  might  welt  have  been  disposed  of,  for 
the  major  interest  of  the  picture  lies  in  its  fast 
action,  abounding  thrills,  its  variety  of  animals 
which  roam  before  the  camera,  and  in  its  pho- 
tography of  tangled  jungle  with  its  rivers,  its 
highlights  and  depths  of  shadow.  Young  people 
will  be  particularly  interested  in  Johnny  Weis- 
muller, zuorld  champion  swimmer,  who,  as  Tar- 
san, demonstrates  the  value  of  athletic  training. 

1.  Who   is  the   author   of  the  Tarzan 
stories? 

2.  What  were  these  stories  about? 

3.  Is  the  Tarzan  in  this  picture  a  believ- 
able character? 

4.  What  was  the  expedition  of  English 
traders  in  search  of? 

5.  Why  is  this  commodity  valuable? 

6.  Name  three  of  its  uses. 

7.  What  is  the  legend  of  the  dying  ele- 
phant? 

8.  How  many  kinds  of  animals  can  you 
remember  seeing  in  this  picture? 

9.  Why  is  Tarzan  called  "the  Ape  Man"? 

10.  Describe  the  hut  in  which  he  lived. 

11.  In  what  strange  manner  did  he  make 
his  way  through  the  jungle? 

12.  What  does  the  word  "jungle"  mean? 

13.  Name  some  of  the  things  you  saw 
growing  there. 

14.  Name  some  of  the  ways  in  which  the 
animals  showed  their  friendliness  to 
Tarzan. 

15.  Describe  one  of  the  strange  tribes  of 
savages  shown  in  this  picture. 

(a)  The  chiefs  with  their  magnificent 
head  dresses;  or, 

(b)  The  dwarfs  who  captured  the  Eng- 
lish party. 

16.  Describe  the  stampede  of  the  ele- 
phants. 

17.  This  is  a  picture  of  thrills.  Name  three 
of  its  most  exciting  moments. 

18.  Describe  the  graveyard  of  the  ele- 
phants. 

19.  What  did  you  consider  the  most  beau- 
tiful scene  in  this  picture? 

20.  What  thing  about  it  did  you  like  best? 

Write  a  200-word  composition  on  "Tarzan, 
the  Athlete." 


SCHOOL  AND  SCREEN 

(Continued  from  preceding  page) 
of    roadways    cluttered    with  terror-stricken 
refugees,  burdened  with  what  poor  possessions 
they  could  salvage  from   the  humble  homes 
they  had  left  burning  behin  dthem. 

For  those  groups  in  the  community  intel- 
ligently concerned  with  the  building  up  of  a 
series  of  high  grade  programs  to  win  the  in- 
terest of  school  officials  and  their  cooperation 
in  sending  students  to  the  theatre  where  an 
outstanding  picture  is  showing,  it  would  be  well 
to  note  another  short  picture  that  might  be 
importantly  correlated  with  these  other  two. 


MOTION    PICTURE  HERALD 

Avalanche 

First  Division 

Feature  Players:  Leni  Riefenstahl,  Sepp  Rist,  Ernst 
Udet. 

"Avalanche"  is  the  story  of  the  young  scien- 
tist serving  as  the  Government's  weather  expert 
at  the  lonely  observatory  on  the  crest  of  Mount 
Blanc.  Actually  filmed  at  a  height  of  15,750 
feet  above  sea  level,  the  pictorial  background  is 
zwthout  doubt  the  most  amazing  spectacle  of 
snow  and  ice,  razor-edged  cliffs,  and  yawning 
crevasses  that  has  ever  come  to  the  screen. 
A  trivial  romance  offers  an  excuse  for  a  thrill- 
ing rescue  by  a  party  of  mountain  climbers  who 
have  to  find  their  way  over  the  most  perilous 
passes  in  the  Alps. 

This  picture  is  a  notworthy  spectacle  of 
mountain  grandeur  and  snow  and  cloud  beauty. 
The  avalanches  tumble  from  the  heights  like 
foaming  cascades,  apparently  as  soft  as  steam. 
The  cloud  banks  settle  below  the  peaks  like 
milky  seas.  One  is  willing  to  forgive  and  for- 
get the  amateurish  episode  of  plot  in  the  glori- 
ous reality  of  photographic  achievement. 

1.  Where  is  Mount  Blanc? 

2.  How  does  it  compare  with  the  other 
great  mountains  of  the  world? 

3.  Describe  the  weather  observatory  at 
its  peak. 

4.  What  type  of  apparatus  was  in  use 
at  the  observatory?  (There  is  much 
valuable  information  to  be  learned 
about  weather  observatory  of  this 
kind.  Consult  your  reference  books 
and  encyclopedia.) 

5.  How  many  electrical  or  scientific  in- 
struments did  you  note  in  the  weather 
expert's  cabin? 

6.  What  is  an  avalanche? 

7.  What  causes  the  avalanche? 

8.  What  is  a  crevass? 

9.  Describe  a  glacier. 

10.   How  do  the  men  of  the  Alps  travel 

from  one  place  to  another? 
I  I.  What  is  their  greatest  hazard? 

12.  What  calamity   befell   the  weather 
expert? 

13.  How  did  he  summon  help? 

14.  Describe  three  thrilling  incidents  in 
the  trip  of  the  rescue  party. 

15.  Describe  the  flight  of  the  plane  as  it 
neared  the  peaks. 

16.  How  does  the  change  in  seasons  effect 
the  ice  pack? 

17.  How  did  this  condition  hamper  the 
work  of  the  rescuers? 

18.  What  did  the  rescuers  find  when  they 
reached  the  cabin? 

19.  Describe  the  cloud  effects  that  you 
noticed. 

20.  What  was  the  most  thrilling  moment 
of  the  picture? 

Write  a  250-word  composition  on  "Lost  in 
the  Alps,"  or,  memorise  8  lines  of  a  famous 
poem  on  Mount  Blanc. 


This  is  Vitaphone's  latest  travel  talk  by  Mr. 
E.  M.  Newman,  titled  "Twelve  Thousand  Miles 
Around  Russia."  For  months  Mr.  Newman 
traveled  the  tremendous  distances  of  that  tur- 
bulent country  studying  its  economics  and  poli- 
tics, and  collecting  thousands  of  feet  of  film, 
which  have  been  assembled  authentically. 

"School  and  Screen"  is  actively  interested 
in  the  development  of  better  films  committees 
and  motion  picture  councils.  It  offers  concrete 
help  to  theatre  men  seeking  club  and  group 
contacts  in  their  communities.  A  letter  ad- 
dressed to  this  department  will  bring  helpful 
available  material. 


51 

Brooklyn  Circuit's 
40  Houses  to  Use 
School  and  Screen 

The  forty  theatres  of  the  Fox  circuit  in 
Brooklyn  which  have  been  taken  over  by 
the  Randforce  Amusement  Company,  under 
the  direction  of  Samuel  Rinzler  and  Lewis 
Frisch,  have  announced  an  endorsed  picture 
policy  based  on  the  "School  and  Screen" 
service  and  the  "Junior  Show"  as  outlined 
by  Rita  C.  McGoldrick  in  these  departments 
of  Motion  Picture  Herald. 

On  Tuesday  morning,  March  29,  the  Carl- 
ton theatre,  a  key  house  of  this  important 
circuit,  entertained  1500  teachers,  Sisters, 
ministers  and  priests  at  a  private  showing  of 
"Broken  Lullaby."  Carl  E.  Milliken,  secre- 
tary of  the  Motion  Picture  Producers  and 
Distributors  of  America,  addressed  the  audi- 
ence and  presented  Mrs.  Rita  C.  McGoldrick, 
who,  he  said,  was  "the  pioneer  among  na- 
tional leaders  in  the  building  up  of  com- 
munity interest  in  the  better  things  of  the 
screen."  Mr.  Milliken  pointed  out  the  re- 
sponsibility of  the  organized  public  to  the 
theatre  and  urged  the  distinguished  audience 
to  lend  its  wholehearted  support  to  the  new 
undertaking  that  promised  to  make  film  his- 
tory in  Brooklyn. 

Mrs.  McGoldrick  outlined  the  plan  for 
Brooklyn's  first  Better  Films  Council,  to 
be  made  up  of  the  Motion  Picture  Chairmen 
of  all  local  clubs  and  groups,  and  assured 
the  executives  representing  the  circuit  that 
adequate  support  would  be  given  to  all  en- 
dorsed pictures  booked  by  any  theatre  in 
their  circuit.  She  reminded  the  audience 
that  this  was  a  simpler  task  than  it  might 
seem  on  the  surface,  since  70  per  cent  of 
the  entire  product  of  the  industry  was  en- 
dorsed by  the  various  national  reviewing 
groups  during  the  past  year. 

The  plan  of  "School  and  Screen"  was 
adopted  as  a  working  basis  by  the  managers 
and  the  Junior  Show  announced  for  the 
theatres. 

This  plan  will  go  into  active  operation 
in  the  last  week  of  April  at  the  opening  of 
"Boy's  Week"  when  outlines  offered  by 
Rita  C.  McGoldrick  in  the  last  issue  of 
Motion  Picture  Herald  will  formally  go 
into  effect,  with  the  pictures  listed  in  the 
Herald  as  suitable  booked  for  these  thea- 
tres. Boy  Scouts  will  serve  as  ushers,  a 
prominent  public  official  will  address  the 
young  people  and  a  selected  program  of 
Scout  pictures,  with  "Tom  Sawyer"  as  the 
feature  will  make  up  the  program. 

In  order  to  make  this  work  definitely  far- 
reaching  in  its  effects  for  the  community  as 
well  as  the  box  office  of  the  cooperating 
theatres,  local  club  women  have  organized 
Brooklyn's  first  Better  Films  Council  which 
will  stand  strongly  behind  this  important 
new  enterprise. 

The  Randforce  Amusement  Company  is 
arranging  for  a  trailer  to  be  used  at  the 
performances  where  endorsed  pictures  are 
being  shown. 

A  similar  announcement  of  an  attractive 
poster  will  be  displayed  in  the  lobby  of  each 
theatre. 

Mr.  Monty  MacLevy,  division  superin- 
tendent, and  Mr.  George  Langbart,  man- 
ager of  the  Carlton  theatre,  are  cooperating 
directly  with  Mrs.  McGoldrick. 


52 


MOTION    PICTURE  HERALD 


April    2,    193  2 


JENKINS'  CCLyU/H 


Phoenix,  Ariz. 

DEAR  HERALD: 

After  one  visits  Phoenix  and  sees  the 
country  surrounding  the  town  he  wonders 
why  they  made  the  balance  of  the  state. 
Phoenix  claims  a  population  of  eighty  thou- 
sand people  (they  claim  enough)  but 
whether  they  claim  eighty  thousand,  more 
or  less,  doesn't  lessen  the  importance  of 
this  desert  town. 

Surrounding  Phoenix  is  quite  a  scope  of 
valley  country  under  irrigation  where  fruit 
and  alfalfa  is  grown  with  much  success  and 
which  is  a  big  help  to  the  balance  of  the 
state,  since  outside  of  the  irrigated  districts 
but  little  is  grown  except  cactus  and  grease- 
wood. 

Arizona  is  said  to  have  large  deposits  of 
minerals,  which  are  one  of  the  chief  in- 
dustries of  the  state.  It  also  has  large  de- 
posits of  rocks,  some  of  which  were  de- 
posited on  her  highways  and  they  haven't 
got  'em  off  yet,  but  at  that  it  has  rather 
good  roads  if  you  are  not  in  too  much  of  a 
hurry. 

There  are  five  theatres  in  Phoenix,  all 
belonging  to  Publix,  and  considering  the 
size  of  the  town  and  the  country  around  it, 
we  would  say  that  there  are  not  too  many 
to  serve  the  public  need.  All  of  these  houses 
were  doing  a  fairly  good  business,  when  we 
visited  them,  taking  into  consideration  pres- 
ent conditions.  This  is  most  likely  due  to 
the  showmanship  employed  by  the  various 
local  managers. 

Those  that  we  were  able  to  call  on  were 
Mitchel  Soloman  of  the  Strand,  J.  J.  Shaler 
of  the  Orpheum  and  L.  P.  Weaver  of  the 
Rialto,  all  of  whom  claimed  to  be  delighted 
that  we  called,  but  then  you  never  can  tell 
about  that,  for  we  called  on  a  girl  once  and 
she  told  us  how  delighted  she  was,  and  just 
then  a  horn  honked  out  in  the  street  in 
front  of  the  house  and  she  got  up  and  ex- 
cused herself  and  went  out  and  went  joy- 
riding with  a  plumber,  but,  anyhow,  they 
showed  us  a  delightful  time  and  we  have 
placed  their  names  on  our  visiting  list,  and 
if  you  knew  how  particular  we  are  about 
our  visiting  list  you  would  agree  that  these 
boys  are  all  right. 

We  also  met  A.  G.  Pickett,  who  is  pub- 
licity manager  for  this  circuit  of  theatres, 
and  what  A.  G.  don't  know  about  publicity 
hasn't  been  published  yet.  He  never  misses 
a  chance  to  tell  the  dear  people  that  Phoenix 
is  the  Mecca  for  the  lovers  of  good  enter- 
tainment and  that  the  Paramount  theatres 
have  a  corner  on  it,  all  of  which  the  various 
managers  proceed  to  prove,  which  puts  A. 
G.  in  Jake  with  the  public.  If  Phoenix  was 
located  in  Nebraska  just  think  what  a  town 
it  would  be,  but  Arizona  couldn't  spare 
Phoenix,  for,  outside  of  Tucson,  Tombstone, 
Florence,  Bisby,  Douglas  and  Benson  and 
a  few  towns  up  in  the  mountains,  they 
wouldn't  have  much  left  except  Casa  Grande, 
Gila  Bend  and  Yuma,  and  they're  too  darn- 
ed hot.  You  will  like  Phoenix  and  you  will 
like  Tucson. 

Gila  Bend  is  on  the  Gila  river,  and  that's 
where  the  Gila  Monsters  are  found.  But 
maybe  you  don't  know  what  a  Gila  Mon- 
ster is.  It's  a  small  short-legged  animal 
about  the  size  of  a  muskrat  and  has  yellow 
stripes  and  when  he  grabs  onto  you  he  hangs 
on  like  a  bulldog.  When  you  go  pestigating 


around  that  country  don't  go  barefooted, 
for  those  Gila  Monsters  are  very  fond  of 
toes.  As  between  Gila  Monsters  and  rattle- 
snakes we'll  take  huckleberry  pie. 

V 

At  Florence  we  met  W.  T.  Gregg  and 
also  his  wife.  W.  T.  manages  the  Isis  thea- 
tre, which  is  one  of  a  chain  of  houses  lo- 
cated east  of  Florence  in  the  mountains. 
W.  T.  says  business  is  bad  (we  have  heard 
that  expression  before)  and  we  don't  doubt 
his  statement,  for  it  has  been  dependent  to  a 
considerable  extent  on  the  mines  and  they 
are  operating  on  short  time  or  closed  en- 
tirely. 

V 

Tucson 

Tucson  is  just  about  as  it  was  when  we 
were  there  two  years  ago,  only  it  isn't 
quite  so  good,  but  it's  a  nice  place  to  live 
from  October  1st  to  May  1st.  After  that 
you  want  to  go  to  the  mountains,  but  that 
will  be  easy,  for  the  Rincons  and  Catalinas 
are  only  a  short  distance  away,  and  along 
about  July  the  nearer  they  are  the  better. 

Tucson  has  five  theatres  and  that's 
aplenty — the  Rialto,  Opera  House,  Plaza, 
Lyric  and  Fox.  The  Rialto  and  Opera 
House  are  Publix  theatres  and  are  man- 
aged by  Roy  P.  Drachman,  and  what  we 
mean  is  MANAGED.  There's  a  boy  who 
knows  how  to  manage  a  house.  He  has 
been  at  it  so  long  that  he  doesn't  know 
there  are  any  other  buildings  on  the  street. 
His  mind  is  on  those  theatres  sixty  minutes 
of  every  hour  and  twenty-four  hours  every 
day.  His  wife  (if  he  has  one)  has  to  take 
his  meals  to  him  and  he  sleeps  in  the  box 
office  and  dreams  of  such  pictures  as  "Em- 
ma," "Delicious,"  and  "Common  Clay," 

G.  A.  Pratt  operates  the  Fox  and  the 
Fox  Plaza,  both  belonging  to  the  Fox  or- 
ganization. Mr.  Pratt  was  too  busy  to  give 
us  much  of  his  time  when  we  called.  It 
was  "Student  Night"  and  the  price  of  ad- 
mission had  been  cut  to  25  cents  and  boy, 
you  ought  to  have  seen  that  crowd ;  they 
were  backed  out  on  the  street  and  Mr.  Pratt 
was  doing  his  best  to  hold  the  jam  in  check. 
We  wonder  if  the  cut  in  price  had  anything 
to  do  with  it.  If  we  were  going  to  bet  our 
dough  on  it  we  would  place  it  on  the  affirm- 
ative, for  be  it  known  that  everywhere  we 
have  gone  the  houses  playing  at  reduced 
prices  were  doing  the  business,  and  let  us 
drop  this  remark,  whether  it's  good,  bad 
or  neither,  that  the  day  of  the  fifty  cent 
show  is  gone,  and  if  Hollywood  continues 
to  build  pictures  with  the  fifty  cent  idea 
in  mind  they  will  have  to  confine  their  sales 
to  the  spots  where  millionaires  have  more 
money  than  sense. 

Mr.  Rudulph  of  the  RCA  Photophone 
wanted  us  to  call  at  the  Plaza  in  Tucson 
and  hear  their  sound  installation.  We  did, 
and  Mr.  B.  E.  Grooms,  the  operator,  told 
us  all  about  it,  and  by  the  way,  Mr.  Grooms 
is  a  swell  operator  but  is  only  working  as 
a  relief  man  at  this  time  but  wants  a  per- 
manent position ;  somebody  better  write  him. 
Mr.  Grooms  thinks  the  RCA  is  all  right, 
and  when  he  and  Mr.  Rudulph  are  agreed 
on  a  matter  no  further  argument  is  neces- 
sarv.  J.  C.  JENKINS 

The  HERALD  Man 


Consolidated  Stockholders 
Re-elect  Board  of  Directors 

At  the  annual  meeting  of  stockholders  of 
Consolidated  Film  Industries,  held  late  last 
week,  retiring  directors  were  re-elected,  and 
H.  J.  Yates,  president,  announced  that  con- 
tracts were  under  negotation  with  two 
"leading"  producing  companies  who  had  not 
previously  given  their  release  printing  to 
Consolidated.  This,  it  is  said,  will  add  a 
large  volume  of  business  which  can  be 
handled  in  the  company's  new  plants  now 
concentrated  at  Consolidated  Park,  in  Fort 
Lee,  N.  J. 

Yates  also  said  that,  due  to  unfavorable 
weather  and  other  conditions,  recent  pro- 
duction of  new  pictures  had  not  been  as 
large  as  usual,  but  as  the  demand  for  good 
pictures  is  as  great  as  ever,  plans  of  the 
major  producing  companies  provide  for  a 
large  number  of  new  pictures  to  be  made 
this  summer. 

Monogram  To  Release  Six 

Features  Made  by  Allied 

Allied  Productions,  Inc.,  will  produce  six 
specials  for  the  1932-33  Monogram  pro- 
gram, according  to  a  deal  completed  be- 
tween M.  H.  Hoffman,  president  of  Allied, 
and  W.  Ray  Johnston,  president  of  Mono- 
gram. 

The  tentative  titles  of  the  Hoffman  spe- 
cials are:  "Streets  of  New  York,"  "The 
Thirteenth  Guest,"  "The  Ape,"  "Big  City 
Light,"  "Guilty  or  Not  Guilty,"  "West  of 
Singapore." 

Wife  of  Percy  Furber  Dead 

Funeral  services  were  held  at  Darien, 
Conn.,  last  Saturday,  for  Mrs.  Cornelia 
Chapman  Furber,  wife  of  Percy  M.  Furber, 
president  of  the  Trans-Lux  Corporation. 
Mrs.  Furber  died  of  pneumonia  contracted 
following  injuries  sustained  in  an  automo- 
bile accident.  Furber  is  the  inventor  of  the 
Trans-Lux  screen  and  rear  projection. 


Publix  Groups  Departments 

Paramount-Publix  has  consolidated  the 
purchasing,  maintenance  and  sound  projec- 
tion departments  under  the  direction  of  Eu- 
gene Zukor,  for  quicker  and  more  efficient 
service  in  the  field.  Larry  Flynn  has  been 
placed  in  charge  of  the  transportation  and 
traffic  departments,  recently  consolidated. 


Heath,  Blair  Join  Livingston 

Frank  Heath,  for  the  past  eight  years 
general  casting  director  at  Paramount' s  New 
York  studio,  and  Harry  Blair,  formerly 
eastern  studio  representative  for  Film  Daily, 
have  joined  Livingston's  International  Cast- 
ing Directory,  with  headquarters  in  New 
York. 


B.I. P.  Unit  Official  Resigns 

Stanley  Whiteley,  treasurer  of  B.  I.  P. 
America,  American  distributors  for  British 
International,  has  resigned.  According  to 
Arthur  Dent,  vice-president,  the  resignation 
is  in  accordance  with  an  agreement  made 
when  Whiteley  came  to  this  country  in  1930. 
Whiteley  returns  to  London  this  week. 

MGM  Speeding  Production 

MGM  is  concluding  its  1931-32  produc- 
tion schedule  on  the  Coast  with  seven  fea- 
tures currently  in  work  and  seven  others 
in  various  stages  of  preparation. 


April    2  ,     193  2 


MOTION    PICTURE  HERALD 


53 


MANAGERS'  K 
ROUND  TABLE  CLUB 

Charleis  E. "Chick!'  Lewis 

Qhaitsnan.  cunt)  ^c/itaL. 
C^L/i-  cP/i  ternattonaf C/fffoctAxlxort  c^cfltotVmen.  c^eetiruf- 

MOTION  PICTURE  HERALJ) 

£t)&tif  QVeek.  -~/o£  c\(u£ual  benefit  and  -fitcylefj/ 


Conducted  By  An  Exhibitor  For  Exhibitors 


WE  DO  SOME  VISITING! 


1^"*  TOUGH  to  come  back  to  cold,  raining,  grippey  New 
York  after  some  ten  days  of  Miami's  best  brand  of 
^  sunshine,  golf  and  a  beach  that  just  makes  you  feel 
rejuvenated.  (The  Miamians  have  a  better  word  for  it.)  But 
Mrs.  Chick  needed  the  sunshine  and  I  felt  that  a  little  bit 
of  it  would  do  me  no  harm  either.  • 

Aside  from  the  pleasure  of  meeting  so  many  fine  show- 
men, these  little  trips  afford  us  a  much  needed  opportunity 
to  observe  conditions  in  other  parts  of  the  country  first 
ha  nd  and  to  note  the  difference  in  operation  and  show- 
selling  methods.  To  keep  these  pages  interesting  for  the 
greatest  majority  of  our  members  and  readers  we  find  it 
helpful  to  know  what  is  going  on  elsewhere. 

*      *  * 

SOMEHOW  or  oth  er  we've  been  doing  some  overtime 
thinking  and  finally  arrived  at  the  conclusion  that  the 
wholesale  slashing  of  managers'  salaries  as  a  means  of  re- 
ducing overhead  is  a  lot  of  plain,  unadulterated  bunk. 

In  the  past  three  years  we  have  watched  this  ridiculous 
horse-play  going  on  and  wondering — as  well  as  hoping — 
when  the  "slashers"  would  get  wise  to  themselves  and 
realize  the  great  harm  they  were  doing  to  their  organizations 
as  well  as  their  box  office  business. 

A  theatre  costing  in  the  negibhorhood  of  fifteen  hundred 
dollars  a  week  to  operate  and  paying  their  manager  around 
a  hundred  a  week  in  salary  will  find  that  they  are  getting 
far  more  for  that  hundred  dollars  than  any  other  item  on 
the  entire  list  of  operating  items. 

A  group  of,  say,  ten  theatres  under  a  supervisor  with  a 
mistaken  idea  of  values  will  set  forth  to  cut  expenses.  Not 
being  efficient  enough  to  dope  out  ways  and  means  of 
increasing  receipts  he  must  fall  back  on  the  slashing  circus 
and  forthwith  he  notifies  his  managers  that  they  must  take 
another  small  cut.  The  total  saving  realized  through  such 
a  move  will  probably  amount  to  less  than  seventy-five  dol- 
lars a  week  for  the  whole  ten  houses.  But  he  has  automati- 
cally slashed  somewhere  in  the  vicinity  of  fifty  per  cent 
from  the  efficient  operation  of  those  theatres. 

No  human  being  on  earth  can  put  in  the  hours  demanded 
of  theatre  managers  and  do  it  with  a  smile  on  short-rations 
pay.  Creating  selling  ideas  for  mediocre  product;  watch- 
ing the  equipment  of  his  theatre;  and  the  hundred  and  one 
other  important  tasks  falling  on  the  manager's  shoulders. 
Start  to  take  away  his  already  abbreviated  salary  and  he  is 
going  to  become  indifferent  somewhere  along  the  line.  It's 
human  nature  and  he  can't  be  blamed. 


If  the  few  dollars  thus  saved  by  theatre  owners  stand 
between  them  and  bankruptcy,  we  suggest  that  they  quit 
now  and  turn  over  their  theatres  to  showmen  with  a  far 

more  keener  appreciation  for  the  manager's  job. 

*  *  * 

WE  were  rather  surprised  to  find  a  situation  just  a  short 
way  down  South  where  an  independent  and  a  circuit 
house  were  bitterly  engaged  in  some  of  the  rottenest  forms 
of  throat-cutting.  Without  a  question  of  doubt  they  were 
hurting  each  other  and  leaving  a  far  from  pleasant  feeling 
in  the  minds  of  the  people  of  that  community. 

For  example,  when  one  house  had  the  edge  by  reason 
of  a  far  superior  picture,  the  other  house  would  immediate- 
ly start  some  form  of  mud-throwing  and  counter-campaign 
designed,  not  to  help  him  get  some  business,  but  to  stop 
the  other  theatre  from  doing  too  much. 

Their  methods  were  slightly  off-color  in  many  senses  of 
the  word  and  on  the  day  we  pulled  into  the  town  the  house 
with  the  weaker  picture  spent  a  pile  of  jack  for  a  splurge 
newspaper  ad  calling  attention  to  the  facf  that  the  superior 
attraction  would  play  there  within  two  weeks  at  much  lower 
prices.  In  addition,  they  handed  out  free  tickets  in  front 
of  the  opposition  to  get  the  people  from  patronizing  it. 

Such  tactics,  we  were  informed  by  an  obliging  hotel  clerk, 
were  going  on  all  the  time,  with  neither  one  nor  the  other 
getting  the  money  they  should  have  been  getting  out  of 
that  town. 

As  near  as  we  could  judge,  without  much  speculation,  a 
clean  sweeping  broom  was  sadly  needed  to  start  things 
off  on  a  more  businesslike  basis  and  we  find  it  hard  to 
understand  why  the  circuit  permitted  their  manager  to 
continue  such  nonsense.  One  smart  showman  could  go 
into  that  spot  and  put  any  dirt-slinging  theatre  out  of 
business  in  six  months. 

Oh  well,  the  cash  customers  were  getting  the  breaks 
anyway.  They  rarely  seemed  to  be  buying  tickets  with  all 
the  free  passes  floating  around. 

*  *  * 

BEFORE  bringing  this  week's  chat  to  a  close  we  must 
express  our  appreciation  to  those  Miamian  showmen 
who  made  our  visit  down  there  so  thoroughly  enjoyable. 

Sonny  Shepherd,  Hal  Kopplin,  Jack  Fink,  Harry  Weiss, 
Joe  Campbell,  J.  H.  Luter,  Howard  Morris,  and  all  the  rest 
whom  we  will  tell  you  more  about  in  future  issues.  If  you 
want  to  find  some  real  enthusiasm  for  showbusiness,  take  a 
tip  and  start  hitch-hiking  for  Miami  where  showmen  are — 
showmen,  and  even  in  these  times  are  proud  of  it. 

"CHICK" 


54 


MOTION    PICTURE  HERALD 


April    2,  1932 


DICK  KIRSCHBAUM'S   LOBBY  LAFFS  ! 


Theatres  located 
in  communities  with 
large  foreign  popu- 
lation had  better 
make  sure  that  their 
signs,  programs  and 
announcements  are 
easily  understood. 
Apparently  the  for- 
eign population  of 
Dawson,  Ga.,  was  a 
little  afraid  of 
spending  too  much 
time  in  this  theatre. 


I 


HOURS 

Lml     WITH  CllV£BftO0K 


MOSS  AND  PROCTOR 
PUTTING  OVER  HEAVY 
CAMPAIGNS  ON  COAST 

It's  been  some  time  since  we  reported  on 
activities  of  Richard  "Dick"  Moss,  who 
for  several  months  has  been  in  charge  of  the 
United  Artists  Theatre,  Los  Angeles.  How- 
ever, he  and  his  publicity  director,  Jack 
Proctor,  have  been  on  the  job  and  have 
turned  out  some  fine  campaigns. 

Several  tie-ups  featured  work  done  on 
"Tonight  or  Never"  and  included  a  news- 
paper, a  gown  outfitting  company,  a  chain 
store  firm,  Lux  soap,  a  restaurant,  and  a 
style  show  which  was  staged  by  a  famous 
designer  on  the  Coast. 


ONE  ENEMY?  TOO  MANY! 

Par  amounts  campaign  booh  on  "The 
Miracle  Man"  offers  the  following  sensible 
advice.  Managers  should  keep  it  in  mind 
not  alone  for  "The  Miracle  Man"  but  for 
any  other  picture  they  play: 

Don't  belittle  anybody,  don't  offend 
anybody,  don't  bring  into  relief  any  ag- 
gravated afflictions  in  publicity,  ads  or 
ballyhoo  on  this  picture. 

Don't  make  a  street  ballyhoo  out  of  a 
man  on  crutches. 

Don't  use  any  "beware  of  pickpockets" 
teaser  banners  in  your  lobby;  that's  an  un- 
necessary scare. 

Don't  throw  mud  at  any  religious  sect 
or  faith  healers;  don't  even  dwell  too 
heavily  on  the  beggar  angle,  there  may 
be  one  deserving  exception  in  any  racket. 


The  newspaper  tieup  was  made  with  the 
circulation  department  and  through  this  me- 
dium 20,000  circulars  were  distributed  at 
the  Coliseum  during  an  important  athletic 
meet.  One  side  of  the  herald  carried  the 
theatre  newspaper  ad  and  the  other  was 
used  by  the  paper  to  plug  their  sports  sec- 
tion. 

The  deal  made  with  the  chain  stores  con- 
sisted of  imprinting  20,000  paper  bags  with 
one  of  the  theatre's  two-column,  eight-inch 
newspaper  ads  and  these  were  distributed 
from  two  of  the  main  stores  in  the  down- 
town section  during  run  of  picture.  There 
was  a  sale  on  at  that  time  in  the  notions  de- 
partment and  the  bags  received  wide  dis- 
tribution. 

The  tie-up  with  the  soap  company  ob- 
tained displays  in  250  grocery  stores  in  the 
southern  California  district  consisting  of 
11  by  17  window  strips  with  photo  of  Miss 
Swanson  and  copy.  All  company  trucks  also 
carried  banners  with  similar  copy. 

The  style  show  resulted  in  heavy  matinee 
trade  and  much  favorable  comment  from 
feminine  patrons.  One  of  the  leading  fur- 
riers in  the  city  furnished  his  wares  for  the 
occasion  and  paid  entire  costs,  includng  sal- 
aries of  models  and  fee  of  stylist  who  staged 
the  show.  The  fur  shop  also  paid  for  sev- 
eral display  ads  in  advance  and  on  opening 
day. 

Other  effort  included  a  tie-up  with  a  res- 
taurant for  placing  of  stickers  on  all  menus ; 
a  dozen  or  so  extra  windows  in  prominent 
downtown  locations;  10  50-word  radio  an- 
nouncements daily  and  paid  for  by  the  fur 
shop;  use  of  100  special  block  billboards, 
and  excellent  breaks  in  all  newspapers.  A 
special  interview  was  obtained  with  the  di- 
rector of  the  picture. 


The  campaign  on  "Cock  of  the  Air"  in- 
cluded a  tie-up  with  Shapiro-Bernstein,  pub- 
lishers of  two  numbers  in  the  picture,  which 
resulted  in  obtaining  10  fine  window  displays ; 
a  tie-up  with  Old  Gold  cigarettes,  which  se- 
cured window  strips  in  all  United  Cigar 
stores  in  the  city ;  a  tie-up  with  Denley  Air- 
plane Lighter,  which  obtained  more  window 
strips  in  cigar  stores ;  another  tie-up  with 
a  restaurant  for  stickers  on  menus ;  a  special 
show  for  300  newsboys;  enlarged  stills  of 
Billie  Dove  on  outfitting  store  windows,  and 
same  kind  of  deals  made  with  newspaper  and 
radio  as  mentioned  in  preceding  paragraphs. 
Billboards  and  newspapers  were  employed 
as  usual. 

A  most  effective  and  far-reaching  cam- 
paign was  conducted  in  connection  with 
"Around  the  World  in  80  Minutes,"  includ- 
ing a  preview  for  2,500  members  of  the 
Coast  Geographic  Society;  a  boy  scout  tie- 
up  ;  Philippine  and  Japanese  Nights ;  a  tie- 
up  with  Camel  cigarettes  (on  account  of 
reference  made  to  Camels  in  dialogue),  a 
preview  for  the  P.  T.  Association :  inser- 
tion of  small  ads  in  foreign  newspapers ;  a 
plug  in  libraries  with  40,000  bookmarks; 
radio  and  classified  page  tie-ups ;  tooth-paste 
tie-up  with  drug  stores,  using  photo  show- 
ing Fairbanks'  white  teeth ;  a  special  letter 
to  all  Women's  Clubs,  and  other  ties  with 
a  steamship  line  and  department  stores. 

The  above  will  give  Dick  Moss'  old 
friends  an  idea  of  the  scope  of  the  cam- 
paigns he  and  Proctor  are  putting  over  in 
Los  Angeles.  To  our  way  of  thinking,  both 
these  showmen  are  covering  considerable 
ground  and  we  don't  doubt  for  one  minute 
that  the  good  work  was  reflected  at  the  box 
office  in  the  form  of  excellent  business.  Now 
that  we've  started  the  ball  a-rolling  again, 
Dick,  let's  hear  more  from  you  on  special 
stunts,  etc.   Till  then,  so  long. 


MANUEL  EFFECTED  A 
TIE-UP  WITH  TAXIS 
FOR  AN  AUTO  PARADE 

Along  with  his  application  for  member- 
ship in  this  organization  a  few  weeks  ago 
came  a  little  snapshot  of  a  bally  arranged 
for  "Taxi"  by  J.  E.  "Johnny"  Manuel,  man- 
ager of  the  Ohio  Theatre,  Sandusky,  Ohio, 
which  we  are  reproducing  herewith. 

A  parade  of  six  bannered  taxi-cabs,  such 
as  the  one  you  see  in  the  photo,  was  pre- 
ceded by  a  police  escort  on  motorcycles.  In- 


cidentally, the  cab  company  paid  half  the 
cost  on  distribution  of  5,000  trick  heralds. 

Manuel  has  been  a  full-fledged  theatre 
manager  for  about  five  months  at  this  writ- 
ing, having  worked  up  to  his  present  posi- 
tion through  the  grades  of  usher,  service 
chief  and  assistant.  He's  located  out  among 
a  hard-hitting  division  of  showmen  and  we'll 
hope  to  receive  many  other  interesting  con- 
tributions from  this  new  member. 


April    2,  1932 


MOTION    PICTURE  HERALD 


55 


MORROW  PUT  OVER 
NEAT  CAMPAIGN  ON 
JOE  BROWN  PICTURE 

Highlights  in  a  campaign  put  over  on 
"Fireman  Save  My  Child"  by  Floyd  D. 
Morrow,  manager  of  the  Kenosha  Theatre, 
Kenosha,  Wis.,  included  a  novel  stage  pres- 
entation ;  an  attractively  decorated  lobby  and 
foyer;  radio  broadcast;  street  bally,  and 
well  handled  advertising  and  publicity  in 
local  newspapers. 

For  one  week  in  advance  small  cut-outs 
of  Joe  Brown  were  used  in  the  foyer,  peep- 
ing out  from  under  lobby  furniture,  around 
staircases,  in  the  ladies'  room,  etc.  Some  of 
these  comic  cut-outs  are  shown  grouped  in 
the  strip  of  photos  on  this  page,  as  will  as 
the  larger  cut-out.  Another  advance  display 
consisted  of  an  ancient  hand-drawn  pump 
engine,  an  old  hose  cart  and  four  framed 
pictures  of  old  volunteer  fire  days. 


The  radio  was  also  effectively  used  in  ad- 
vance with  the  following  sketch  :  Fire  siren ; 
(woman's  voice)  "Help!  Help!  Fireman, 
Save  My  Child!"  (Bass  voice)  "Be  Brave! 
Be  Brave !  My  Fair  Lady,  Joe  E.  Brown  is 
on  his  way  to  save  you  and  he  never  fails 
a  lady  in  distress."  (Announcer)  "And  he 
never  fails  any  of  us  when  it  comes  to  giv- 
ing us  real  hearty  laughs  and  wholesome 
screen  entertainment.  Be  sure  to  see  him 
in  'Fireman,  Save  My  Child'  at  Warner's 

Kenosha  Theatre  next  ,  etc.,  etc." 

(Fire  siren.) 

For  one  week  in  advance  and  preceding 
trailer  the  stage  was  darkened  and  the  screen 
curtain  closed.  From  the  left  came  a  wo- 
man's scream,  "Help,  Help — save  my  child." 
Then  a  red  spot  from  the  booth  caught  a 
comic  life  size  cut-out  of  a  woman  with 
baby  in  her  arms  (see  photo).  A  Joe  Brown 
Yell  at  the  right,  "Ee-ow-ee."  The  spot 
then  changed  to  white  and  caught  a  comic 
cut-out  of  Brown  posed  in  the  act  of  run- 


The 

Showman's 
Calendar" 


APRIL 


7th  to  14th 
8th 


9th 
I  Oth 

13th 

14th 

15th 
16th 

17th  to  23rd 

18th 

19th 

20th 
2Ut 

22nd 

23rd 
24th 


25th 
26th 


27th 
28th 

30th 


30th  to  May 


MAY 


National  Baseball  Week 
Battle  of  Appomattox  1865 
Louisiana  Admitted  to  Union 
1812 

Mary  Picltford's  Birthday 
Surrender  of  General   Lee  — 
1865 

George  Arliss'  Birthday 
William  Booth's  Birthday  — 
1829    (Founder   of  Salvation 
Army) 

First  Feast  of  Passover  (Jewish 
Holiday) 

Thomas  Jefferson's  Birthday 
Second  Feast  of  Passover 
Assassination  of  President  Lin- 
coin — 1865 
Fifi  Dorsay's  Birthday 
Charlie  Chaplin's  Birthday 
Be   Kind   To  Animal  Week 
(auspices  of  A.S.P.C.A.) 
Paul  Revere's  Famous  Ride  — 
1775 

Patriot's  Day  (Maine  and  Mas- 
sachusetts) 

Constance  Talmadge's  Birthday 
Lina  Basquette's  Birthday 
West  Virginia  admitted  to 
Union — 1863 
Final  Feast  of  Passover 
San  Jacinto  Day  (Texas) 
Rome  Founded — 753  B.C. 
Cuban  Blockade  Declared  — 
1898 

Oklahoma  opened  to  white 

settlement — 1889 

William  Shakespeare  born  in 

1564 

First  newspaper  issued  in 
America — 1 704 
Russia-Turkish  War — 1877 
War  between  U.S.  and  Mexico 
—  1846 

Marceline  Day's  Birthday 
War  declared  with  Spain — 1 898 
Confederate  Memorial  Day 
(Ala.,  Fla.,  Ga.  and  Miss.) 
Slavery  Abolished  in  U.  S. — 
1865 

First  Shot  of  War  (1917)  be- 
tween U.  S.  and  Germany 
General  Grant's  Birthday-1 822 
President  Monroe's  Birthday — 
1758 

Louisiana  Purchased 
Washington  Became  First  Pres- 
ident 

Boston  Settled  by  Winthrop — 
1630 

Rhode  Island  Settled— 1636 
7th— National  Boys'  Week 


1st  Child  Health  Day 

Dewey's  Victory  at  Manila- 
1898 

Leila  Hyam's  Birthday 
Josephine  Dunn's  Birthday 


ning.  This  cut-out  (see  photo)  was  mount- 
ed on  a  sliding  platform  and  pulled  across 
the  stage,  followed  by  spot.  When  the  cut- 
outs met  lights  were  darkened  and  a  wo- 
man's voice  called,  "Oh,  Mr.  Brown."  Then 
the  trailer  hit  the  screen. 

That  old  pumper  shown  in  the  accompany- 
ing photo  was  taken  out  of  the  lobby  on  the 
Saturday  before  opening  and  used  on  the 
streets  for  a  bally.  It  was  drawn  by  a  ban- 
nered truck  equipped  with  a  fire  siren. 
When  the  bally  was  halted  at  intersections, 
throwaways  promoted  by  a  tie-up  with 
Beechnut  were  handed  out.  Sample  choco- 
late drops  were  attached  to  cards  that  car- 
ried appropriate  copy  on  the  picture. 

Cut-Out  Displays 

Other  effort  included  cut-out  displays  in 
various  windows;  use  of  cut-outs  of  Brown 
and  of  woman  holding  child  on  marquee 
with  spotlights  trained  on  them;  lobby  dis- 
play of  old  fire  equipment,  and  the  designa- 
tion of  Monday  night  as  "Volunteer  Night," 
when  special  invitations  were  extended  to 
all  living  members  of  the  old  volunteer  fire 
department.  The  invitations  were  in  the 
form  of  letters,  stating  that  a  section  had 
been  especially  reserved  for  the  occasion. 

All  of  which  goes  to  show  that  Floyd 
Morrow  put  over  a  neat  campaign  which 
must  have  brought  satisfactory  returns  to 
the  box  office.  His  little  stage  presentation 
gag  is  one  that  can  easily  be  put  on  by  the 
average  theatre  and  should  prove  an  ef- 
fective advance  gag.  Morrow  is  another 
entrant  in  the  current  contest  for  cash  and 
other  honors  on  this  picture  and  we  wish 
him  the  same  brand  of  luck  as  we've  passed 
on  to  the  other  boys. 


First  National- Publix 
Dubinsky  Brothers 


NON  TRANSFERABLE  TICKET 


KANSAS  CITY  HOUSE 
USED  NOVELTY  PASS 
TO  EXPLOIT  A  FILM 

When  exploiting  "Union  Depot"  at  the 
Newman  Theatre,  Kansas  City,  L.  Sobler, 
of  the  First  National-Publix  Dubinsky 
Brothers  forces  out  in  that  city,  used  a 
pass  such  as  illus- 
trated here.  It 
measures  about 
eight  inches  long 
by  three  and  one- 
half  inches  wide 
and  was  made  up 
in  the  form  of  a 
railroad  ticket. 

A  regulation  rail- 
road ticket  was 
used  as  a  container, 
with  copy  as  fol- 
lows :  Name   ; 

Train  Leaves; 
'Union  Depot'; 
Ticket  Fare,  Com- 
plimentary ;  Pull- 
man,  Seats  Free ; 

Date   ;  Time 

11.30  P.  M.;  Place, 
Newman  Theatre. 
The  copy  on  the 
ticket  is  equally  at- 
tractive and  we 
hope  interested 
members  will  be  able  to  make  it  out. 

The  above  came  to  us  from  the  Home 
Office  here  in  New  York  and  our  records 
fail  to  disclose  a  card  on  Sobler.  It  was 
a  neat  little  gag,  to  our  way  of  thinking, 
and  we'd  like  to  see  further  examples  of  his 
work. 


ONE  CONTINUOUS  PERFORMANCE 

TO 

"UNION  DEPOT" 


DOUGLAS  FAIRBANKS,  Jr. 

NEWMAN  THEATRE 

THURSDAY  EVENING 
JAN.  14,  1932-  11:30  P.  M. 


GOOD  FOR  THIS  PERFORMANCE  ONLV 


CHECK 

roufi 

CARES 
HERE 


'UNION  DEPOT" 

NEWMAN  THEATRE 

THURS.  EVENING 
JAN.  14,  1932 


56 


MOTION    PICTURE  HERALD 


April    2  ,  1932 


"TOMORROW  up  TOMORROW 

-».F«U[  IUKAI 


On  lh<  JuTm 

T»  TIME    ACTS  °  FILM  I 

I  noma  mo  omg  II  STiiiS: 

■  JAOt  NOtrwOiJTM  I 


~r~r 


xn 


ANGEL  CAKE 


TOM  KANE  INTRIGUED 
HIS  PATRONS  WITH  A 
VAUDE-STYLE  HERALD 

A  trick  herald  and  a  calling  card  gag- 
were  effectively  used  a  short  time  ago  on 
two  shows  by  Tom  Kane,  manager  of  the 
Sequoia  Theatre,  Redwood  City,  Calif. 
We  are  showing  a  small  reproduction  of 
the  herald  that  was 
the  means  of  doub- 
ling the  usual  Sun- 
day business,  and 
the  trick  was  all  in 
the  way  the  differ- 
ent numbers  were 
grouped.  Note  that 
it  was  clone  in 
vaudeville  style, 
with  the  feature 
topping  the  bill  and 
the  shorts  arranged 
as  following  "acts." 
Tom  states  it 
brought  them  out 
like  nobody's  busi- 
ness. 

His  calling  card 
gag  was  built  on 
the  catchline, 
"Make  a  Date  with 
Emma,"  with  the 
telephone  number 
of  the  theatre  pay 
station  in  the  lower 
left  hand  corner. 
The  cards  were  distributed  by  a  selected 
group  of  boy  and  girl  students  in  school 
lockers,  desks  and  pockets  of  clothing  at  the 
school  and,  believe  it  or  not,  Tom  says,  that 
telephone  bell  did  a  lot  of  ringing,  presuma- 
bly from  "young  sprouts."  The  pay  station 
number  was  not  listed  in  the  'phone  book, 
hence  there  wasn't  any  way  for  them  to 
check  it.  The  gag  was  further  publicized 
with  High  School  newspaper  display  and 
teaser  ads  carrying  the  same  copy.  Heads 
of  local  service  clubs  were  prevailed  upon 
to  use  the  cards  at  their  stag  meetings  and 
members  were  told  with  straight  face  that 
there  was  a  new  "Dame"  opening  up  in  town 
and  solicited  their  patronage.  It  caught  on 
and  caused  a  lot  of  laughs. 

As  a  result  of  the  above  the  picture 
played  to  the  biggest  bargain  matinee  (25 
cents )  that  the  house  had  seen  in  a  long 


SUNDAY  •  MONDAY 

FEBRUARY  7-8  S~"." 

Fox  SEQUOIA 

THEATRE . . .  REDWOOD  £1T» 


POSTER  ART  WORK 
FOR  THE  THEATRE! 


WALTER  1411/ TON 


Hi  OtSltO  T IJG- 
CPiWINAl  COOt-  - 
AND  PAIO  1  /  tit- 
DtHtt>  TUt  M08AL 
COM-  AMD  /UrFm-8' 


Above  is  another  example  of  the  poster  art 
work  being  turned  out  by  Erling  Espedal,  poster 
artist  with  D.  &  R.  Theatres,  Aberdeen,  Wash. 

This  time  he  picked  Walter  Huston  for  his  sub- 
ject and  the  result  was  a  striking  piece  of  work. 
Note  the  effective  contrast  of  lettering  at  the  left 
of  portrait  and  expression  brought  out  in  the 
latter. 

Next  time  we  present  some  of  Espedal's  work 
we'll  show  what  he  did  on  "Charlie  Chan's  Chance" 
and  "Good  Sport".  We  have  two  at  hand,  one 
on  Warner  Oland  and  the  other  on  Linda  Watkins. 

O.  T.  Taylor,  manager  of  D.  &  R.  Theatres,  in- 
forms us  that  the  poster  end  of  this  department 
is  proving  a  decided  stimulant  to  publicity  and 
art  staffs.  Let's  hope  that  other  poster  men  will 
take  this  showman  at  his  word  and  send  along 
examples  of  their  craft. 

time,  despite  the  fact  that  a  town  only  five 
miles  away  had  played  ahead  for  a  four-day 
run. 

Which  all  goes  to  show  that  Kane  is  still 
batting  them  out  in  his  usual  aggressive 
style.  Keep  it  up,  Tom,  and  don't  forget 
your  Club  in  the  future. 


DEMOCRAT 


Win  Guest  Tickets 


'HELL  DIVERS" 


CLASSIFIED  TIE-UP 
HANDLED  BY  GROVE 
IN  DIFFERENT  WAY 

Herewith  are  a  couple  of  samples  of  tie- 
up  ads  put  into  effect  by  H.  D.  Grove, 
manager  of  the  Capitol  Theatre,  Davenport, 
Iowa,  through  a  deal  mack  with  the  classified 
department  of  a  lead 

ing      newspaper      in  I    Wives— Sisters— Sweethearts 

this  city. 

Most  of  our  read- 
ers are  familiar  with 
the  gag  of  sprink- 
ling names  of  local 
residents  through  the 
classified  columns, 
with  a  display  box 
on  the  same  page 
calling  attention  to 
free  tickets  to  the 
current  show  at  the 
theatre.  Letters  in- 
stead of  names  were 
used  in  this  case  and 
guest  tickets  were 
given  those  who 
formed  them  into  a 
sentence  pertaining 
to  the  picture.  Orig- 
inality and  unique- 
ness of  answers,  in 
addition  to  correct- 
ness, were  taken  into 
consideration. 

The  attractive  ads 
that  you  see  here 
were  also  handled 
differently  on  this 
occasion.  Instead  of 
running  them  solely 
on  classified  pages,  the  ads  were  spotted  in 
other  parts  of  the  paper  where  they  received 
an  excellent  break.  Note  that  both  ads  illus- 
trated here  carry  cuts  of  stars  and  generous 
mention  of  title,  players,  theatre  and  play- 
dates. 

Classified  page  tie-ups  with  newspapers 
have  become  a  general  practice  in  many  sec- 
tions of  the  country,  according  to  our  obser- 
vations, and  Grove's  methods  of  handling 
should  be  interesting  to  many  of  his  fellow 
Club  members.  We  will  be  glad  to  hear 
from  others  who  effect  similar  deals  featur- 
ing new  and  different  advertising. 


GRETA  GARBO 

RAMON  NOVARRO 

"MATAHARI" 


IT  PAYS  TO  READ  THE 
DEMOCRAT  WANT  ADS 
EVERY  DAY ! 


Club  Index  for  Month  of  March 


Herewith  we  list  the  many  items  of  exploitation,  etc.,  which  appeared  on  the  Club  pages  during  the  month 
of  March.  By  keeping  this  issue  close  at  hand  you  can  refer  to  it  whenever  necessary  as  a  means  of  locating 
some  particular  form  of  show-selling.  We  hope  our  members  and  readers  are  finding  this  service  useful. 
The  Club  would  welcome  suggestions  to  improve  it. 


Item  Issue  Page 

Aeroplane  Tie-up  26th  57 

5th  71 

Benefits   12th  67 

19th  65 

Bi-Centennial  Celebration  5th  79 

Book    Covers   19th  64 

Boy  Scout  Tie-up  19th  62 

Calendars   19th  56 

Chain  Letter  Gag    5th  72 

Contests   12th  71 

Co-operative  Ads  19th  60 

26th  57 

26th  59 

26th  61 

Dancing  Schools    5th  76 

Easter   Gags   19th  63 

Fashion  Show    5th  74 

5th  75 

Feature  Campaigns    5th  70 

12th  60 

12th  61 


Item  Issue  Page 

Feature  Campaigns  19th  58 

(Continued)  19th  63 

19th  64 

26th  58 

26th  63 

26th  66 

Flag  Pole   Sitter  12th  64 

Flower  Show    5th  80 

Football  Tie-up    5th  71 

Fronts   ....  12th  61 

Giveaways    5th  72 

12th  70 

Greeting   Cards   19th  57 

Heralds   19th  62 

26th  60 

High  School  Tie-up   5th  78 

Institutional   Gags   12th  62 

Kiddie  Biz    5th  71 

12th  68 

Live  Monkey   Gag   5th  76 

Local    Audition   12th  68 


Item  Issue  Page 

Merchant  Tie -Up   12th  61 

12th  64 

Mickey    Mouse    Club    ..12th  63 

Newspaper  Ads    5th  78 

5th  81 

12th  62 

12th  69 

12th  70 

12th  71 

19th  58 

19th  61 

26th  60 

26th  65 

Newspaper  Tie-ups   12th  66 

Novelty  Gags    5th  80 

19th  64 

26th  64 

Personal  Endorsement 

Gags   26th  58 


Item  Issue  Page 

Poster   Ads    5th  79 

12th  68 

19th  59 

19th  64 

26th  63 

Price  Reductions   26th  59 

Puzzle  Stunt   12th  60 

Radio  Tie-up    5th  79 

School    Tie-up   26th  63 

Service    Clubs   19th  66 

Street   Bally s   12th  61 

19th  57 

19th  66 

26th  56 

Taxi    Tie-up   19th  57 

Tent  Show   12th  71 

Theatre    Anniversary  19th  65 

Theatre  Newspaper   19th  56 

26th  52 

Toy    Matinee   12th  66 


April    2,  1932 


MOTION    PICTURE  HERALD 


57 


A  PLAN  TO  REVIVE  LOCAL  TRADE 

WITHOUT  COST  TO  THEATRE! 


Here  Is  a  Suggestion  from  a 
Seasoned  Showman  as  to 
Application  of  a  Practical 
Stunt  for  Store  and  Theatre 


THE  alarming  decline  in  theatre  patronage 
this  year  as  compared  to  last,  has  caused 
a  tremendous  amount  of  conjecture  and 
calculation.  Better  pictures,  added  attractions, 
finer  service  and  improved  facilities  and  equip- 
ment have  all  failed  to  attract  customers  in 
numbers  comparable  with  last  year's  programs 
of  poorer  quality.  The  final  analysis  of  investi- 
gation leads  to  the  irrefutable  conclusion  that 
shrinking  payrolls,  unemployment,  hoarding 
and  other  factors  of  the  present  economic  de- 
pression are  responsible  for  the  absence  of  the 
faces  of  former  regular  customers  at  the  box 
office. 

The  further  conclusion  follows  that  if  this 
is  the  situation  that  confronts  theatre  managers 
it  is  also  the  stumbling  block  that  stands  in  the 
way  of  profits  for  every  merchant  in  your  com- 
munity. Properly  approached  these  merchants 
will  be  every  bit  as  interested  in  the  possible 
solution  to  this  baffling  situation  as  yourself 
and  it  is  with  this  thought  dominating  that  the 
following  plan  is  offered  as  providing  maximum 
possibilities  of  recruiting  new  patrons  to  fill 
the  depleted  ranks  of  the  old  regular  customers. 

You'll  Find  This  True! 

As  an  example,  let  us  conclude  for  the  pur- 
pose of  rapid  calculation,  that  where  three  cus- 
tomers presented  themselves  at  your  box  office 
and  at  the  counters  of  merchants  last  year  only 
two  are  in  evidence  today.  In  other  words, 
one-third  of  the  purchasing  power  of  your 
community  has  been  wiped  out.  However,  it 
is  reasonable  to  assume  that  10%  or  more  of 
the  remaining  two-thirds  represents  persons 
of  major  incomes  who  are  independent  of 
fluctuating  finance. 

This  same  example  is  true  of  the  outlying 
neighborhoods  and  the  smaller  surrounding 
communities  that  naturally  look  to  your  city  as 
a  shopping  center  and,  the  psychological 
thought  follows,  that  the  10%  not  affected  by 
the  depression  in  these  neighborhoods  and  small 
outlying  communities  are  following  the  path  of 
least  resistance  and  accepting  the  procedure  of 
the  majority  of  people  in  the  neighborhoods 
and  communities  in  which  they  reside.  This 
fortunate  10%,  or  moneyed  class,  offers  a  po- 
tential field  of  solicitation  that,  forcibly  and 
intelligently  applied,  offers  great  possibilities 
of  filling  the  depleted  ranks  of  regular  purchas- 
ers in  your  town. 

The  above  preamble  is  incorporated  in  this 
article  for  the  purpose  of  providing  you  with 
sufficient  logic  and  facts  to  stimulate  a  stndy 
of  your  own  community  and  enable  you  to 


Showmen  who  have  worked  out  similar 
ideas  to  stimulate  business  for  the  local 
merchants  as  well  as  themselves  should  con- 
sider it  their  duty  to  send  us  complete  de- 
tails. Only  through  a  merging  of  ideas  on 
these  pages  from  all  over  the  country  can 
the  largest  majority  of  us  reap  the  full 
benefit  of  this  great  medium  for  the  inter- 
changing of  ideas.  To  successfully  engineer 
any  business  building  thought  and  then  keep 
it  to  yourself  when  your  brother  managers 
are  so  badly  in  need  of  help  is  the  height 
of  selfishness.  "Give  and  Take"  always,  but 
never  take  without  giving. 


By  JACK  JACKSON 
Publix-Penn  Division 

Constantly  alive  to  the  great  necessity 
of  stimulating  business,  Jack  Jackson,  of 
the  Publix-Penn  Division,  worked  out  this 
plan  through  a  special  bulletin  and  it  is  now 
being  worked  in  many  of  the  towns  covered 
by  that  division. 

Showmen  in  other  parts  of  the  country 
will  no  doubt  jump  at  the  opportunity  to  do 
likewise  in  their  own  communities,  and  we 
consider  the  basic  idea  behind  this  sug- 
question  sufficiently  worth-while  to  recom- 
mend it  to  all  of  you. 

Slight  deletions  had  to  be  made  due  to 
postal  laws,  but  there  is  enough  "meat" 
here  to  start  you  off  towards  working  the 
idea  out  successfully.  Those  who  do  so  are 
urged  to  send  us  a  photo  of  the  truck  used 
as  well  as  any  other  information  they  may 
have  on  how  it  was  worked  in  their  towns. 


perfect  a  sales  approach  that  will  influence  the 
merchants  in  cooperating  with  your  theatre  to 
the  extent  of  defraying  the  cost  of  forcible 
sales  appeal  to  be  exerted  in  these  neighbor- 
hoods and  communities. 

Undoubtedly  there  are  many  plans  of  accom- 
plishing this,  but,  after  much  conversation  with 
managers  and  District  Managers,  we  are  list- 
ing here  a  plan  that  seems  the  least  expensive 
and  promises  the  greatest  possibilities  of  in- 
triguing the  possible  patronage  of  neighbor- 
hoods and  outlying  communities. 

Bargain  Ghost  Car 

Secure  the  services  of  one  of  the  many  idle 
persons  in  your  community  that  own  automo- 
biles— salary  not  to  exceed  $25,000  a  week  for 
gas,  oil,  car  and  driver.  The  driver  of  this  car 
should  be  a  lusty-lunged  individual  capable  of 
emanating  the  methods  of  the  old-time  "town 
cryer."  The  use  of  megaphone  is  also  recom- 
mended. 

An  overall  frame  should  be  built  around  the 
car,  which  in  turn  should  be  covered  entirely 
with  white  muslin  or  other  acceptable  material 
— do  not  use  sign  cloth.  Narrow  slits,  of  suffi- 
cient dimensions  to  allow  visibility  for  the 
driver  and  to  prevent  the  possibility  of  accident, 
are  to  be  cut  in  front  of  the  material  and  on 
either  side.  These  slits  should  be  outlined  in 
black  so  as  to  leave  the  impression  of  a  black 
streak  and  enhance  the  illusion  that  the  car  is 
spectral. 

On  the  front,  back  and  either  side  above  the 
fender  level  bold  black  letters  are  to  appear 

reading:  "   (Name  of  your  town) 

Bargain  Ghost  Car."  In  smaller  letters  run 
the  phrase,  "How  many  miles  will  it  travel 

this  week?  Send  your  guess  to    (Your 

theatre  name)." 

Completely  encircling  the  car,  to  a  point  as 
high  as  the  fender  level,  attach  a  box  frame  to 
carry  the  ads  of  participating  merchants.  Four 
merchants,  one  in  front,  one  back  and  one  at 
either  side,  should  provide  sufficient  revenue 
to  defray  the  entire  cost  of  this  ballyhoo.  Two 
2x4's  attached,  one  each  to  the  front  and  back 
fenders  and  reaching  to  a  point  above  the  roof 
of  the  car,  will  provide  a  space  for  a  long 
banner  lettered  on  either  side  calling  attention 
to  the  attraction  at  your  theatre,  prices,  etc. 

Attention-compelling  noise-makers — three  or 
four  cowbells  attached  to  a  rope,  a  phonograph, 
a  siren  horn  or  other  devices  calculated  to  draw 
attention  to  this  car  at  all  times,  must  be  part 
of  the  equipment.  These  must  be  of  a  nature 
that  will  allow  the  driver  to  control  the  devices 
so  that  they  conform  to  the  city  or  country 
ordinance  where  the  car  might  be  used. 


If  Your  Trade  Is  Off,  the  Same 
Condition  Exists  Among  Your 
Merchant  Friends;  Put  Your 
Heads  Together  and  Work 

Each  morning  the  cooperating  merchant  will 
advise  you  of  a  "leader"  article  or  sale  that  he 
wants  ballyhooed  through  the  megaphone 
throughout  the  outlying  towns  and  it  will  be 
the  duty  of  the  driver  of  the  car  to  halt,  at 
factories,  small  business  districts,  etc.,  and  cry 
through  the  megaphone  from  inside  the  car  the 
message  of  the  various  merchants — also  that  of 
your  theatre.  This  ballyhoo  sales  address 
should  be  changed  daily  and  the  driver  to  be 
instructed  as  to  the  length  of  time  he  should 
stop  at  each  given  spot — I  recommend  not  more 
than  five  minutes.  Write  each  address  person- 
ally for  the  driver  to  read  at  all  stops. 

The  driver  should  also  be  supplied  with  a 
route  list  each  day  to  insure  intelligent  cover- 
age of  the  communities  you  wish  to  canvass. 
I  would  recommend  that  the  hours  9  to  11 
A.  M.  be  devoted  to  the  outlying  neighbor- 
hoods with  the  cowbells  jangling,  phonograph 
playing,  siren  blowing,  so  as  to  attract  the  at- 
tention of  housewives  who  contemplate  an  after- 
noon of  shopping.  During  the  period  11  to 
1 :30  P.  M.,  the  car  should  be  around  factories 
and  in  rural  communities.  A  rural  canvass 
should  also  be  conducted  from  1  :30  until  3  :30 
P.  M.,  when  the  car  would  return  to  the 
neighborhoods  to  again  attract  the  attention  of 
housewives,  school  children,  etc. 

Good  for  Several  Weeks! 

The  plan  should  be  entered  into  on  a  basis 
of  two  to  four  week  periods,  preferably  four, 
and  the  merchants  contacted  be  approached  for 
participation  over  the  entire  period.  The  entire 
cost  of  driver,  cover-all  and  signs  should  be 
divided  among  participating  merchants  and  on 
the  basis  outlined  this  cost  will  not  run  more 
than  $1.10  per  day  or  $6.60  per  week,  per  mer- 
chant. On  this  basis  $5.60  would  be  left  over 
the  actual  driver's  charge  to  care  for  the  cost 
of  material  used  for  signs,  covers,  etc. 

I  do  not  believe  there  is  a  single  merchant 
in  your  community  who  will  not  recognize  in 
this  plan  a  minimum  cost  opportunity  of 
thorough,  forcible  coverage  together  with  a 
novel  presentation  of  his  merchandise  as  well 
as  forceful  appeal  for  patronage  to  communi- 
ties he  cannot  reach  at  any  figure  even  closely 
approximating  this  total  expense. 

When  the  novelty  of  this  activity  has  worn 
off  there  are  many  other  unusual  avenues  of 
sales  approach  that  can  be  perfected  by  your- 
self to  reach  the  financially  independent  people 
of  outlying  districts  and  encourage  attendance 
at  your  theatre  and  the  counters  of  your  mer- 
chants. Get  busy — have  a  new  one  ready  when 
this  becomes  ineffective. 


Many  showmen  today  possess  extraordi- 
nary ability  to  promote  tie-ups  of  the  kind 
which  produce  large  and  beneficial  results 
to  all  participating.  Since  your  own  ideas 
are  generally  tried  out  in  your  own  com- 
munity you  naturally  get  the  first  advantage 
in  successfully  bringing  them  to  a  head.  But 
afterwards  you  ought  to  remember  that 
other  managers,  not  as  clever  as  yourself, 
might  be  able  to  crawl  out  of  the  red  for  a 
while  by  reason  of  your  suggestions.  Would 
you  deny  them  the  opportunity?  We  think 
not.  Come  through  and  tell  us  how  to  keep 
out  of  the  red. 


58 


MOTION    PICTURE  HERALD 


Keeping  Up  With  The  Times! 


By  GUY  JONES 


A  p  p  a  r  e  n  tly  "sit- 
ting positions"  pay 
well  and  provide 
plenty  of  time  for 
careful  perusal  of 
"bathroom"  litera- 
ture. Here  we  find 
the  big  boss  in  an 
executive  pose  while 
listening  to  one  of 
his  house  manager's 
request  for  a  slight 
salary  increase.  To 
which  the  boss  re- 
plies that  said  man- 
ager is  premature  in 
making  such  a  re- 
quest since  he  has 
only  been  with  the 
company  for  two 
years.  So  well? 


HERE'S  A  SPLENDID 
BUSINESS  BOOSTING 
PLAN  FROM  TOM  WEAR 

Circuit  theatre  managers  and  groups  of 
theatre  owners  or  managers  should  be  inter- 
ested in  a  combination  good  will  building 
and,  money-getting  plan  recently  put  over 
by  T.  H.  Wear,  Jr.,  who  is  doing  exploita- 
tion and  publicity  work  for  the  William 
Smalley  Chain  of  Theatres,  Cooperstown, 
N.  Y. 

Briefly,  the  plan  consists  of  contacting 
the  heads  of  all  schools  situated  in  the  cir- 
cuit's district  and  selling  them  on  the  idea 
of  having  each  school,  high-school  or  other- 
wise, produce  a  one-act  play  to  be  shown 
at  the  circuit  theatre  on  a  designated  night, 
preferably  a  night  on  which  some  boosting 
of  this  sort  would  be  in  order.  The  schools 
supply  talent,  costumes  and  whatever  sets 
necessary  for  the  production.  The  act  in 
this  case  was  timed  for  not  less  than  20 
minutes  and  not  more  than  40. 

The  judges  of  the  acts  are  to  be  selected 
by  the  circuit  owner  or  manager  and  in 
Wear's  campaign  first,  second  and  third 

BIRTHDAY  GREETINGS 


Wallace  H.  Akin 
J.  Noble  Arnold 
Jack  E.  Austin 
Nat  Blum 
R.  "Speed"  Borst 
Pierre  Boulogne 
William  E.  Cooper 
Lawrence  J.  Dandeneau 
Glen  Downing 
James  D.  Denny 
Bert  Henson 
Archie  B.  Holt 
J.  J.  Kalix 
Gene  Kearney 
Theodore  K.  Kraft 
Leslie  C.  McEachron 
Albert  Kahn 


John  Grover  McGee 
George  A.  Miller 
Clarence  F.  Millett 
Alberto  Monroy 
E.  Samphyra 
Roger  Scherer 
I.  J.  Segall 
George  D.  Seymour 
Max  S.  Silversmith 
Martin  G.  Smith 
David  Steinway 
L.  R.  Stern 
E.  W.  Thomas 
Walter  Tooley 
Jack  Van  Borssum 
J.  H.  Voerster 
Sam  J.  Wheeler 


prizes  of  $50,  $25  and  $15  were  offered  for 
the  best  productions.  Special  tickets  may 
be  sold  by  the  schools  if  they  so  wish,  the 
theatre  agreeing  to  rebate  the  students  20 
per  cent  to  be  used  against  a  fund  to  defray 
production  expenses.  The  awards  are  to  be 
spent  by  the  principal  in  a  way  agreeable 
to  the  cast.  High  school  students  first  pre- 
sent their  play  and  the  rest  follow  in  order. 
A  time  limit  is  set  for  presentations.  All  of 
the  above  is  set  forth  in  the  form  of  a  con- 
tract and  space  is  reserved  below  for  signa- 
tures of  both  parties. 

When  selling  the  above  idea  to  a  large 
group  of  schools  in  upper  New  York  State. 
Wear  above  all  things  made  it  appear  that 
it  was  essentially  a  good-will  gesture  on  the 
part  of  Smalley  Theatres  and  not  in  any  way 
a  money  maker.  Keep  that  thought  upper- 
most, he  advises,  and  they  may  even  put 
your  name  down  among  prospects  for  a  tab- 
let some  day.  Friday  nights  were  selected 
in  most  instances  for  the  presentations,  with 
dress  rehearsal  Friday  afternoons.  The 
players  were  promised  that  the  judges  would 
not  be  present  at  the  rehearsals,  but  that 
audience  would  be  furnished  for  them  to 
work  to. 

It  is  also  advisable  to  have  a  first-run 
clause  and  protection  in  the  contract,  keep- 
ing booking  dates  intact  or  left  only  to  the 
discretion  of  the  theatre  manager,  so  that 
dates  cannot  be  changed  around.  Feature 
pictures  played  in  connection  with  the  nights 
could  be  one  or  more  of  those  that  have 
been  shelved  for  just  such  an  occasion. 

A  smart  manager  will  immediately  sense 
many  selling  angles  in  connection  with  a 
stunt  of  this  kind.  The  work  doesn't  neces- 
sarily have  to  be  confined  to  a  territory  em- 
braced by  any  one  circuit,  'though  Smalley's 
towns,  consisting  of  populations  ranging 
from  3,000  to  25,000,  appear  to  have  been 
particularly  adaptable  to  promotion  of  such 
a  scheme.  It  is  also  possible  for  a  group 
of  independent  theatre  owners  in  nearby 
towns  to  get  together  on  a  deal  of  this  kind. 


April    2,  1932 

Whether  or  not  the  scheme  could  be  worked 
in  the  public  schools  of  the  larger  cities 
would  depend  entirely  upon  how  the  school 
authorities  reacted. 

Results  proved  the  feasibility  of  the  plan 
in  a  territory  such  as  Wear's.  The  stunt 
proved  a  great  attraction ;  citizens  were 
pleased  when  called  on  to  act  as  judges; 
students  had  a  great  opportunity  to  exer- 
cise their  dramatic  talent;  school  authorities 
were  well  satisfied,  and  last,  but  not  least, 
the  good  old  box  office  register  played  a 
merry  tune. 

If  any  other  Round  Tablers  try  out  the 
above  plan  we'd  like  to  hear  how  it  turns 
out,  for  to  our  way  of  thinking  it  appears 
to  be  a  bang-up  stunt.  If  it  isn't  all  clear, 
let  us  know,  for  we've  a  couple  of  the  origi- 
nal contracts  for  use  between  theatre  and 
school  and  will  gladly  pass  them  along. 
Thanks  to  Tom  Wear  for  making  all  this 
possible. 


JULIA  SMITH  USED 
NOVEL  TIE-UP  WHEN 
SELLING  "FIREMAN" 

Hundreds  of  letters  have  been  received  by 
Julia  M.  Smith,  manager  of  the  State  The- 
atre, Waterbury,  Conn.,  in  response  to  a 
novel  tie-up  she  arranged  in  connection  with 
"Fireman  Save  My  Child." 

A  tear  sheet  of  the  front  page  of  the  sec- 
ond section  of  a  Waterbury  newspaper 
shows  two  two-column  photos  of  fires  that 
occurred  in  the  town  some  time  ago.  The 
gag  was  to  give  a  correct  description  of  the 
fire  and  win  a  first  prize  of  $5  or  a  second 
prize  of  one  of  10  pairs  of  guest  tickets  for 
the  picture. 

As  far  as  we  are  concerned,  this  goes 
down  on  the  list  as  one  of  the  original  ideas 
on  this  picture  and  we're  much  obliged  to 
Miss  Smith  for  passing  it  along.  If  she 
will  give  us  her  complete  campaign  we  will 
also  be  glad  to  include  her  name  among  the 
entrants  for  honors  in  the  current  contest. 


HEAR  YE,  HEAR  YE! 

We  repeat  that  the 
CONTEST  on 

"FIREMAN 

SAVE  MY  CHILD" 

has  been 

Extended  One  Month! 

That  gives  you  all 

A  CHANCE 

to  pick  up  some  extra  sugar  for 

THE  WIFE 

or 

GIRL  FRIEND 

by  winning  one  of  those 

CASH  PRIZES 

that  Warner  Bros,  are  offering 
for  best  campaigns.  Send  in  your 
data  before  May  2nd,  either  to 
the  Managers'  Round  Table  Club, 
1790  Broadway,  or  to  Warner 
Bros. 


April    2,  1932 


MOTION    PICTURE  HERALD 


59 


NEWSPAPER  PLAYED 
BIG  PART  IN  GOOD 
WORK  OF  KNUDSEN'S 

The  newspaper  end  of  the  campaign  made 
on  "Fireman,  Save  My  Child"  by  Harold  S. 
Knudsen,  director  of  publicity  and  exploita- 
tion for  RKO  theatres  in  Madison,  Wis., 
appears  to  have  overshadowed  all  other  an- 
gles to  a  large  ex- 


ORPHEUM 


You  Simply  Mutt 
See  It!  

YESTERDAY'S  CROWDS 
WERE  IN  A  FRENZY 
OF  HILARIOUS  JOY! 


And  You  Will  Too! 


Joe  E. 
Brown 

"Fireman,  Save  My  Child") 

lrlth 

EVALYN  KNAPP  —  LILIAN  BOND 
"RKO  VAUDEVILLE 
LEWIS  MACK 

Suspecting  Cuslomi" 


BENNY  ROSS 

'Jrnay  Celebrities" 
"MYSTERY  IN"  COMPARTMENT  "C 


tent,  despite  the 
fact  that  several 
tie-ups  and  ballys 
played  important 
parts.  But  the 
newspapers  certain- 
ly came  through 
with  a  corking  va- 
riety of  stories 
and  a  splendidly 
worked-up  coopera- 
tive ad  page. 

The  above  was 
largely  due  to  a 
tie-up  made  with 
the  paper  for  a 
Firemen's  Popu- 
larity Contest, 
which  was  conduct- 
ed along  the  same 
lines  as  any  other 
popularity  scheme.  Ballots  were  carried  in 
the  paper  from  day  to  day  one  week  in  ad- 
vance and  citizens  were  asked  to  cast  votes 
for  their  favorite  fireman.  More  than  $70 
in  cash  and  merchandise  was  promoted  from 
merchants  for  the  contenders.  In  addition 
to  a  wealth  of  day-to-day  publicity  relative 
to  how  the  contest  was  progressing,  the  pic- 
ture received  over  120  inches  of  editorial 
space.  At  the  close  of  the  contest  it  pub- 
lished a  three-column  photo  of  the  most  pop- 
ular members. 

In  addition  to  the  above  the  paper  came 
through  with  a  three-column  photo  of  mem- 
bers of  the  department  gathered  about  the 
table  for  dinner  at  the  fire  station;  a  two- 
column  photo  showing  one  of  the  firemen 
demonstrating  use  of  a  fire  alarm  box  to 
local  citizens,  and  a  two-column  photo  of  a 
horse-drawn  chemical  engine  used  back  in 
the  year  1910.  All  captions  tied  in  the  title 


ajggnS] 


"BROWN   i"  "H8BMN  SAVE  MY  Oil  ID" 


of  picture.  The  sport  section,  amusement 
page  and  columnists  also  gave  the  picture 
a  number  of  good  breaks. 

That  co-op  of  Knudsen's  is  a  knockout 


HOW  TO  ADVERTISE! 

(From  a  mid-west  newspaper) 
Some  time  ago  a  group  of  New  York  State 
merchants  wanted  to  know  this  much  dis- 
cussed question,  "What  type  of  advertising 
attracts  you  most?"  So  they  sent  out  a 
questionnaire.  Here's  what  they  found  from 
221  replies: 

Newspaper  advertising    173 

Window  display    86 

Friends'  opinions    45 

Circular  letters    10 

Mail  order  catalog    8 

Handbills    4 

Billboards   3 

Radio    2 


as  far  as  we're  concerned  and  to  our  knowl- 
edge the  first  of  its  kind  that  has  reached 
this  desk.  Just  get  an  eye-full  of  the  dis- 
play and  general  scheme  of  layout.  Tele- 
phone numbers  all  set  for  the  convenience 
of  the  readers.  And  copy  worded  so  that 
if  any  one  of  the  ads  strike  a  sympathetic 
chord  everything  is  ready  for  the  reader  to 
go  ahead  and  call  the  number.  That's  clever 
advertising,  to  our  way  of  thinking,  and 
here's  a  hand  to  the  man  directly  respon- 
sible for  turning  it  out. 

Among  the  tie-ups  an  outstanding  one 
was  arranged  with  a  large  department  store 
for  a  Saturday  par- 
ty for  local  Boy 
Scouts  and  mem- 
bers of  the  Sky 
Climbers'  Club.  The 
store  published  two 
large  ads  in  the 
newspaper  calling 
attention  to  the  of- 
fer of  a  guest  ticket 
for  every  boy  who 
made  a  purchase  of 
a  dollar  or  more 
on  Friday  and  un- 
til Saturday  noon. 
The  cut  on  this 
page  will  show  that 
the  theatre  received 


Hi!  Fellows  I 


RKO  ORPHElfM 


Mlf^-^fc^   JOE  E  BROWN 


Fireman,  Save 
H     My  Child" 


FREE! 


KARSTENS 


a  good  break  in  the  ad.  The  other  small  cut 
shows  a  sample  of  newspaper  display  ad- 
vertising carried  out  by  the  theatre.  Still 
another  advertising  tie-up  was  effected  be- 
tween theatre  and  the  local  Fisk  Tire 
agency,  whereby  a  humorously  worded  ad 
featured  a  photo  of  Joe  E.  Brown.  Samples 
of  wall  paper,  carrying  copy  on  picture, 
were  also  used  for  throw-aways  as  the  re- 
sult of  a  tie-up  made  with  a  local  concern. 

Radio  broadcasts  a  street  bally  and  an  at- 
tractively decorated  lobby  also  contributed 
effectively  to  the  campaign.  Broadcasts  were 
made  daily  one  week  in  advance  and  cost 
of  air  time  was  absorbed  through  having 
two  RKO  artists  assist  at  the  'mike."  The 
bally  consisted  of  a  comic  fireman  engaged 
with  distribution  of  the  wall  paper  throw- 
aways  mentioned  in  a  preceding  paragraph. 

If  newspaper  publicity  will  put  a  picture 
over,  and  many  hold  that  it  is  the  heart  and 
backbone  of  any  campaign,  then  there  can 
be  no  doubt  that  box  office  figures  at  the 
Capitol  were  right  where  they  should  be 
during  run  of  this  picture.  So  far  in  the 
contest  that  Warner-First  National  is  run- 
ning for  exploitation  honors  on  this  film, 
we  have  had  occasion  to  weigh  results  pro- 
duced by  a  Fireman's  Popularity  contest  and 
it's  altogether  evident  that  these  have 
brought  home  the  bacon  as  far  as  newspaper 
publicity  is  concerned.  Good  luck  to  you, 
Knudsen,  in  your  bid  for  one  of  the  awards, 
and  let's  hear  from  you  again  soon. 


HUDSON  USED  NOVEL 
SLANT  TO  PROMOTE 
CO-OPERATIVE  PAGE 

A  slightly  different  twist  was  given  to 
the  promotion  of  a  co-operative  ad  by  V.  E. 
Hudson,  manager  of  the  Palace  Theatre, 
Lockport,  N.  Y.,  different  in  that  it  meant 
a  revival  of  merchants'  faith  in  the  value 
of  advertising  and  that  a  novel  twist  other- 
wise than  some  puzzle  gag  was  injected  to 
stimulate  interest. 

Local  merchants  had  been  cold  to  ad 
solicitation  and  tie-ups  for  some  time  prior 
to  being  approached  by  Hudson  for  a  page 
on  "Emma,"  due  mainly  to  curtailment  of 
overhead  in  view  of  existing  conditions. 

He  explained  that  he  was  preparing  14- 
inch  flittered  letters  spelling  the  words, 
"Marie  Dressier  in  Emma,"  and  that  it  was 
his  idea  to  place  one  letter  in  the  store  win- 
dow of  each  non-competitive  merchant  who 


■  Txatl  Lu«h  TO-  Can  I 

MAS  IE 
DRKSSLER  I 


|  In  EMMA 


WfeU  Too  S** 

Kjl.  Itn.-fd.  7  9 
UMKOT  SHOW-SiL,  f  A.  (»h 


FREE  nCKETS-=H^^SfL^^aS5j 


Rahhnann  Bros.  Hdwe.li 


OAK  FLOORING 


Lockport  Lumber  Co. 


SPIOAL-S  ATliRD  AY-S  PEOAL 
79c-Boston  Ferm-79c 


*T  LEWIS  FlOWEfl  M?  - 


A  J.  Lam  &  Company 


Marie  Dressier 

"EMMA" 

Lockbort  Service  Station 


FURNITURE 


Taylor  &  Reynolds 


Your  CREDIT 

■  alwan  good  I   SATURDAY !— On «  Cent 
•t  tba        []  DRESS  SALE ! 

SlaSl   1" 


Kenmore  Washer1 


S49.95 

SEARS.  ROEBUCK  &  Co. 


Roy  K.  Clark 


participated  in  the  tie-up.  The  first  10  win- 
dow shoppers,  or  otherwise,  who  visited  all 
the  stores  and  assembled  the  different  let- 
ters into  the  proper  words  became  entitled 
to  a  pair  of  guest  tickets  for  the  show. 

To  make  a  long  story  short,  the  mer- 
chants fell  for  the  idea  and  supported  the 
co-op,  a  reproduction  of  which  we  are  show- 
ing on  this  page.  In  addition  to  generous 
space  at  the  top  of  the  page,  you  will  note 
that  the  attraction  and  theatre  received  a 
great  break  in  the  center  portion. 

Much  has  been  written  in  this  department 
about  co-op  selling  methods  and  advantages 
of  same  to  both  merchant  and  theatre  man. 
The  general  practice  of  getting  up  such  a 
page  or  pages  has  usually  been  accomplished 
through  a  thought  on  the  part  of  the  the- 
atre man  and  leg  work  on  the  part  of 
the  newspaper  advertising  representative. 
Therefore,  when  the  work  is  done  in  a  dif- 
ferent manner,  such  as  described  above,  it 
becomes  pur  duty  to  pass  along  informa- 
tion to  Hudson's  fellow  Club  members. 

In  this  case,  the  deal  also  accomplished 
the  double  purpose  of  promoting  interest 
in  the  coming  attraction  and  bringing  about 
a  renewal  of  faith  on  the  part  of  the  mer- 
chant as  regards  advertising.  So  maybe 
Hudson's  tip  will  serve  as  a  reminder  to 
others  to  try  something,  new  when  lack  of 
interest  is  shown  on  the  subject  of  co-oper- 
ative ads. 


60 


MOTION    PICTURE  HERALD 


April    2  ,  193? 


STAGE  THAT  FASHION  SHOW! 

Here  Is  Some  Additional  Dope 
To  Augment  First  Article  Which 
Appeared  in  Issue  of  March  5  th 


IN  the  original  Fashion  Show  article  in  the 
issue  of  March  5,  we  tried  to  point  the 
way  from  start  to  finish  so  that  you  could 
follow  it  easily  and  achieve  the  best  possible 
results.  Read  that  article  through  carefully 
and  then  keep  this  additional  material  before 
you  so  as  to  guide  yourself  the  proper  way. 
It  is  a  simple  task  to  lay  out  the  plan  you 
want  to  use  by  revamping  the  original  lay- 
out to  suit  your  own  individual  situation  and 
the  conditions  existing  in  your  town  or  city. 

Get  your  newspaper  advertising  manager 
and  editor  behind  the  idea  by  impressing 
upon  them  the  great  interest  that  can  be 
directed  toward  selling  and  buying  of  new 
spring  merchandise.  They  will  quickly 
grasp  at  the  chance  to  get  behind  it  with 
you  since  they  have  plenty  to  gain  by  so 
doing.  Here  and  there  some  showmen  have 
informed  us  that  their  newspaper  crowd  are 
too  hard-boiled  to  fall  for  such  a  Show. 
Our  only  answer  is  that  the  fault  lies  with 
the  showmen  and  not  the  newspapers. 

The  Chamber  of  Commerce  is  another 
good  angle  to  capitalize  on.  They  may  un- 
dertake to  line  up  every  merchant  in  the 
town  and  make  it  a  week's  gala  affair.  Spe- 
cial editions  and  sections  can  be  sponsored 
through  them  and  the  entire  town  dressed 
up  for  the  week.  This  is  far  from  an  im- 
possibility as  many  a  showman  can  tell  you. 
Such  forms  of  activity  are  sorely  needed 
right  now  and  your  Chamber  of  Commerce 
will  admit  it  to  you. 

CAREFULLY  thought  over,  you  will  soon 
begin  to  agree  that  you,  as  the  theatre 
man,  have  the  most  to  gain  by  reason  of  one 
of  these  great  gala  weeks  or  shows.  Your  cost 
is  far  less  than  any  of  the  others  involved — 
providing  you  know  your  business  and  can 
promote — but  you  are  almost  certain  to  pack 
your  house  every  night  and  a  goodly  crowd 
for  the  afternoon  shows. 

If  by  any  reason  your  copy  of  the  issue 
of  March  5  has  been  lost  or  misplaced,  drop 
us  a  line  immediately  and  we  will  send  you 
a  reprint  of  the  original  Fashion  Revue  ar- 
ticle which  covers  this  idea  completely.  Do 
this  now  as  only  a  limited  number  of  these 
reprints  are  available. 

Following  up  the  story  of  a  few  weeks 
back  on  how  to  stage  a  Fashion  Show  and 
Revue,  we  are  reproducing  from  last  year's 
Club  pages  some  examples  of  newspaper  ad- 
vertising and  merchant  ads  that  were  suc- 
cessfully used  by  showmen  who  put  these 
shows  over. 

THE  group  to  the  right  shows  not  only 
some  of  the  valuable  publicity  secured  by 
Tommy  Kane  for  the  Sequoia  Theatre  in 
Redwood  City,  Cal.,  but  also  some  of  the  ads 
paid  for  by  participating  merchants.  From 
observation  we  should  judge  that  Tommy 
sold  his  various  merchants  some  clean  bills 
of  goods. 

Our  purpose  in  bringing  this  material  to 
your  attention  is  to  further  emphasize  the 
great  possibilities  of  this  fine  box  office  sell- 
out. Especially  will  this  be  found  true  this 
year  when  the  public  seems  to  be  rather 
slow  at  buying  their  new  spring  clothes. 
No  merchants,  no  matter  how  dense  his 
sense  of  advertising  or  showmanship  may 


be,  can  possibly  overlook  the  attention  he 
can  focus  on  his  merchandise  through  the 
medium  of  one  of  these  Fashion  Shows,  and 
if  you,  as  the  town's  leading  theatre  man- 
ager, merely  show  him  the  way  he  will 
gladly  follow. 

You  are  not  restricted  to  just  those  shops 
selling  women's  clothes.  You  can  make 
your  show  cover  a  wire  range  of  apparel  by 
including  the  latest  in  negligee,  stockings, 
shoes,  hats  and  other  accessories  to  milady's 
wardrobe.  In  this  way  you  stand  to  benefit 
far  more  than  through  the  old-fashioned  one- 
shop  tie-up.    Don't  work  it  that  way  any 


more.  Get  a  half  dozen  of  your  town's  best 
merchants  behind  this  idea. 

Probably  more  theatres  this  year  than 
ever  before  are  going  in  for  the  Fashion 
Show  and  Revue  idea  simply  because  they 
recognize  in  such  a  medium  a  grand  oppor- 
tunity to  stimulate  business  through  one  of 
the  most  legitimate  cooperative  campaigns 
available  for  theatres  of  all  sizes.  Those 
who  may  have  looked  upon  the  idea  as  im- 
practical for  their  particular  house  without 
going  deeply  into  its  many  advantageous 
slants  can  still  remedy  such  a  wrong  and 
premature  thought  and  line  up  a  great  box 
office  bet  that  in  many  cases  will  help  boster 
up  business  just  about  the  time  when  the 
first  warm  weather  starts  to  eat  into  your 
attendance. 

Nothing  we  can  think  of  is  as  certain  to 
bring-  them  to  your  theatre  as  one  of  the 
Fashion  Shows.  Just  ask  some  of  your 
women  patrons  and  get  their  reaction  if  you 
still  harbor  any  doubts. 


April    2,     19  3  2 


MOTION    PICTURE  HERALD 


61 


GRAB  THESE  LETTERS  QUICK! 

Strolling  into  Woolworth's  the  other  day  we  found  they  were  selling  cut  out  wooden  letters 
measuring  2/2  inches  high,  by  approx.  I '/j  in.  wide  by  a  half  inch  thick.  They  are  perfect  for 
making  your  own  cutout-letter  displays  and  can  be  used  over  and  over  again.  Soft  wood  makes 
it  possible  to  use  thin  wire  nails  without  cracking  or  splitting. 

And  what  do  you  think  they  cost?   ONE  CENT  EACH. 

Take  the  tip  and  hustle  round  to  your  local  five-and-ten  and  get  yourself  a  couple  of  dollars 
worth  of  these  letters.  They  can  be  used  for  a  hundred  different  purposes  and  are  cheap  enough 
to  make  their  use  general. 

Spotted  along  the  top  of  your  inside  lobby  frames  they  can  call  attention  to  the  play  dates 
or  stars  or  other  plugs.  Make  your  own  inexpensive  displays  by  pasting  the  outline  of  a  one 
or  three  sheet  on  cheap  compo  board  and  use  these  letters  for  the  text.  Paint  them  a  gold, 
silver  or  tinsel  effect. 

We  could  give  you  dozens  of  different  slants  on  the  possibilities  of  these  letters  but  you'll 
be  better  able  to  dope  them  out  for  yourself.  Just  grab  some  of  these  letters  and  put  them  to  use. 


JAMES  BITTLES  HAS 
SOME  POSTER  IDEAS; 
MADE  NEWS-REEL  TIE 

Interested  in  the  examples  of  .poster  art 
work  which  we  have  submitted  to  our  read- 
ers from  time  to  time,  James  G.  Bittles,  man- 
ager of  the  Granada  Theatre,  Greencastle, 
Ind.,  informs  us  that  he  and  his  staff  also 
do  a  bit  of  this  sort  of  work  themselves, 
and  further  discloses  that  they  employ  a 
system  of  using  an  ordinary  projector  and 
newsprint  paper  in  order  to  keep  down  cost. 
Alabastine  art  colors  are  used  to  create  the 
desired  effects.  When  the  finished  article 
is  fastened  over  a  piece  of  wall  board  and 
put  into  a  lighted  frame,  Bittles  has  found 
that  it  gives  the  effect  of  a  much  more  elab- 
orate piece  of  work  with  practically  no  ex- 
pense for  material. 

We  are  reproducing  a  small  photo  of  two 
snaps  of  posters  recently  turned  out,  from 
which  you  will  all  be  able  to  form  an  idea 
of  how  attractive  posters  may  be  made  with 
this  method.  Some  time  ago,  he  claims,  a 
poster  designed  by  Albert  Howard  was  sent 
in  to  Club  headquarters,  but  for  the  life  of 
us  we've  never  been  able  to  locate  it.  If 
another  arrives  we'll  do  our  level  best  to 
pass  along  complete  information. 


That  it  pays  to  keep  a  wide  open  eye  on 
news  reel  subjects  is  seen  in  a  move  made 
by  Bittles  to  capitalize  on  the  appearance 
of  the  president  of  the  Western  Union  in 
a  recent  number.  The  subject  was  a  talk  by 
the  president  on  a  new  device  for  transmis- 
sion of  telegrams.  The  local  telegraph  man- 
ager was  contacted  and  fifteen  of  the  largest 
users  of  wire  service  were  invited  to  wit- 
ness the  newsreel  and  entire  program.  Need- 
less to  state  the  messages  were  sent  free  of 
charge  and  the  branch  manager  even  allowed 
a  plug  for  the  feature. 

Often  there's  a  subject  in  a  news  reel 
that  will  lend  itself  to  exploitation  of  this 
kind  and  we  can  see  that  Bittles  is  not  over- 
looking any  bets.  We'll  be  on  watch  for 
other  examples  of  this  member's  work  in 
the  future  and  hope  that  he  and  all  the 
Vonderschmitt  Amusement  men  will  join  the 
active  list  of  this  organization. 


Versatile  Jameyson 

Howard  E.  Jameyson,  advertising  direc- 
tor for  Fox-Midwest  theatres,  can  perform 
other  than  making  up  show-selling  ads. 

Reliable  authority  informs  us  that  he  is 
constantly  in  demand  as  a  speaker  on  mo- 
tion pictures  and  visual  education  before 
church,  school  and  civic  bodies.  Recent  ac- 
tivities in  this  direction  have  taken  him  into 
several  towns  adjacent  to  Kansas  City. 


PREVIEW  INSPIRED 
GARDNER'S  CAMPAIGN 
IN  SMALL  COMMUNITY 

What  can  be  done  in  the  matter  of  ex- 
ploiting a  picture  for  a  small  theatre  in  a 
small  community  was  ably  demonstrated  not 
long  ago  by  Allen  E.  Gardner,  manager  of 
the  Granada  Theatre,  Stuart,  Neb. 

Gardner  happened  to  be  in  Omaha  when 
the  Seth  Parker  picture,  "Way  Back 
Home,"  held  its  premiere,  and  was  so  im- 
pressed with  its  importance  as  cracker  jack 
fare  for  the  small  town  that  he  determined 
to  use  some  other  means  to  sell  the  film 
than  ordinary  procedure. 

He  contacted  the  minister  of  a  local 
church  and  with  his  help  organized  a  "Seth 
Parker  Club"  in  the  choir.  It  became  the 
talk  of  the  community  and  soon  "Way  Back 
Home"  was  the  talk  of  the  town.  The  club 
also  stirred  up  a  lot  of  extra  enthusiasm 
among  the  members  of  the  choir,  according 
to  a  statement  made  by  the  minister,  for  to 
this  day  they  still  meet  under  the  original 
name  and  rehearsals  are  carried  out  with 
promptness  and  a  new  spirit. 

Next  he  conducted  a  drawing  contest 
among  school  children  up  to  and  including 
the  eighth  grade.  A  picture  of  "Seth"  was 
the  subject  and  five  guest  tickets  were  of- 
fered as  first  award,  three  for  second  and  one 
for  third.  This  was  done  one  week  prior  to 
showing  and  was  the  means  of  obtaining  a 
lot  more  publicity. 

On  opening  day  of  picture,  through  co- 
operation of  the  public  school  superintend- 

FAREWELL,  DAVE! 

It  is  with  deep  regret  that  we  announce 
the  accidental  death  of  David  J.  Nolan, 
Rochester  city  manager  for  Loew's. 

Nolan,  in  company  with  Frank  Smith, 
manager  of  the  Eastman  Theatre,  Bob  Mur- 
phy, master  of  ceremonies  at  Loew's,  and 
Eddie  Hitchcock,  exploitation  representative 
for  United  Artists,  were  all  returning  late 
at  night  from  a  Stage  Hands  ball  in  Buf- 
falo. An  accident  followed  and  Nolan  was 
killed.  The  others  were  slightly  injured  but 
able  to  continue  on  their  way  after  the 
accident. 

Dave  Nolan  was  one  of  the  best  known 
managers  upstate  and  had  been  with  Loew's 
for  many  years.  His  ability  as  a  showman 
was  without  question  and  his  sudden  and 
untimely  passing  leaves  his  many  friends 
stunned. 

He  joined  the   Managers'   Round  Table 
Club  in  October,   1930,  and  was  one  of 
our  most  interested  members.  We  extend  I 
our  condolences  to  his  family. 


ent  and  heads  of  the  Catholic  institutions,  it 
was  arranged  to  dismiss  classes  in  time  for 
students  to  witness  the  matinee,  at  which 
were  announced  the  winners  of  the  drawing 
contest.  Gardner  states  that  this  was  the 
greatest  matinee  he  ever  held  and  it  is 
taken  for  granted  that  the  children  told 
their  parents  all  about  the  picture  when 
they  returned  home. 

For  a  ballyhoo  he  had  a  man  dressed  in 
Seth  Parker  make-up  drive  a  horse  and 
buggy  up  and  down  the  streets  between  the 
hours  of  five  and  six  o'clock  in  the  evening. 
Signs  on  either  side  stated  that  it  was  the 
rig  used  by  Parker  in  "Way  Back  Home," 
now  playing  at  the  Granada.  This  stunt  also 
received  its  share  of  attention.  Three-sheet 
cutouts  of  Parker  on  the  sides  of  Gardner's 
own  car  and  some  throwaways  rounded  out 
the  campaign.  The  picture  played  to  three 
days  of  extra  fine  business. 

Gardner's  efforts  are  apt  to  put  to  shame 
some  of  the  boys  in  the  small  houses  who 
hold  the  opinion  that  it  is  not  worth  while 
to  spend  time  exploiting  pictures.  Just  as 
he  states,  stunts  cannot  be  overdone  in  a 
small  community,  but  every  now  and  then 
a  picture  comes  along  that  is  admirably 
suited  for  small  town  exploitation  and  Gard- 
ner's advice  to  those  similarly  situated  is  to 
get  behind  this  one  and  give  it  the  works. 
His  work  accomplished  results  that  he  be- 
lieves have  never  been  duplicated  for  a  three 
days'  showing  in  a  town  the  size  of  Stuart. 


SMITH  BOOSTED  TWO 
SERIALS  THROUGH  A 
TIE  WITH  MERCHANTS 

A  neat  little  merchant  tie-up  recently  put 
across  by  Lou  Smith,  manager  of  the  Elton 
Theatre,  Brooklyn,  N.  Y.,  materially  aided 
the  box-office  on  the  current  serial  and 
aroused  interest  in  a  forthcoming  attraction. 

He  arranged  with  a  storekeper,  in  this 
case  a  confectionery  shop  near  the  theatre, 
for  the  printing  of  5,000  cards  bearing  punch 
marks  for  the  twelve  episodes  of  the  serial. 
One  side  of  the  card  carried  instructions 
for  punching  and  ad  of  theatre,  picture  and 
playdates,  and  the  other  side  was  devoted 
to  ad  for  store.  It  was  stated  that  when  all 
marks  were  punched  the  holder  would  be 
entitled  to  see  the  first  chapter  of  a  succeed- 
ing serial  free  of  charge.  The  cards  and  a 
Rin-Tin-Tin  button  were  given  out  with  all 
ten  cent  purchases  of  merchandise. 

Another  little  costless  gag  of  Lou's  that 
helped  bring  in  patronage  on  his  serials 
and  he's  passing  it  along  for  the  benefit,  of 
others  in  this  organization.  He  continues 
to  demonstrate  that  merchants  in  neighbor- 
hoods of  the  big  city  can  be  interested  in 
deals  of  this  nature  and  that's  something  of 
a  feather  in  his  cap.  We'll  have  some  fur- 
ther details  of  his  activities  in  future  issues. 


b2 


MOTION    PICTURE  HERALD 


April    2,  1932 


GARRY  LASSMAN  IS 
STILL  HITTING  BALL 
UP  IN  TROY  THEATRE 

The  business  of  selling  shows  is  still 
flourishing  up  in  the  city  of  Troy,  N.  Y., 
where  Garry  Lassman  manages  the  Lincoln 
Theatre,  according  to  some  evidence  at 
hand  concerning  campaigns  made  on  "Fly- 
ing High,"  "Safe  in  Hell,"  "Stepping  Sis- 
ters" and  "Sooky." 

For  "Flying  High"  Lassman  made  a  tie- 
up  with  a  Bubble  Gum  company  of  Phila- 
delphia for  the  give-away  of  toy  gliders  to 
the  kiddies  and  made  a  deal  with  a  local 
newspaper  on  a  high-flying  stunt  that  netted 
him  valuable  free  space  for  some  free  tickets. 
Readers  were  asked  to  answer  a  list  of 
questions  pertaining  to  aviators  and  flights. 
Music  stores  were  also  tied  up  for  displays 
of  song  hits  in  the  picture  and  a  personal 
friend  plugged  the  songs  over  the  local  radio 
station. 


Prior  to  showing  "Safe  in  Hell"  he  had 
a  teaser  ad  campaign  in  the  local  paper  and 
later  used  the  same  ads  that  were  used  by 
the  Warner  publicity  department  in  New 
York  City,  which  he  found  to  be  very  effec- 
tive. Five  thousand  heralds  were  distributed 
from  house  to  house  and  the  theatre  mar- 
quee was  dressed  entirely  with  red  bulbs. 

One  of  the  photos  on  this  page  shows  a 
scale  that  Lassman  had  placed  in  front  of 
the  theatre  entrance.  A  card  called  atten- 
tion to  free  admission  to  any  person  who 
weighs  over  225  pounds.  This  gag  tied  in 
nicely  with  the  picture  because  of  the  story 
about  the  three  burlesque  "queens."  The 
scale  was  attended  by  a  uniformed  usher  and 
attracted  its  share  of  attention.  Other  efforts 
on  this  picture  included  distribution  of  5,000 
throwaways  from  house  to  house  and  use 
of  a  "Laugh  Insurance  Policy."  The  latter 
was  tied  in  with  a  local  insurance  agency 
and  was  printed  gratis  by  the  company.  It 


BOB  BOYLE  SAYS: 

"I'd  like  to  say  that  MOTION 
PICTURE  HERALD  with  the  MAN- 
AGERS' ROUND  TABLE  CLUB  holds 
a  warm  spot  with  us.  It's  an  intelli- 
gent, sincere  service  that  any  man- 
ager makes  a  mistake  in  overlook- 
ing." 

Victory  Theatre, 
Holyoke,  Mass. 


was  made  up  in  a  standard  form. 

The  other  photo  shows  the  shanty  town 
club  house  display  made  up  for  "Sooky," 
fashioned  from  an  old  piano  box  and  cutouts 
of  Jackie  Cooper,  Robert  Coogan  and 
Jackie  Searl.  This  was  placed  in  front  of 
the  theatre  and  effectively  caught  the  public 
eye.  Other  exploitation  on  this  picture  in- 
cluded tie-ups  with  schools,  libraries  and 
P.  T.  A.  for  posting  of  notices  on  bulletin 
boards;  distribution  of  5,000  special  throw- 
aways, especially  numbered  for  the  kiddies 
and  good  for  free  tickets ;  give-away  of  air 
gliders,  promoted  free  of  cost  to  theatre, 
and  free  admission  to  orphan  school  kiddies 
on  opening  day. 

We  are  glad  to  record  that  Lassman  is 
still  hitting  his  usual  stride  up  in  the  city 
of  Troy  and  appreciate  the  opportunity  to 
pass  along  an  account  of  his  show-selling 
activities  to  fellow  Club  members.  Garry, 
when  you  next  meet  Ed  Hart  ask  him  to 
drop  us  a  line  and  let  us  know  how  things 
are  going.  In  the  meantime  keep  up  the 
excellent  work. 

Dollison  At  Del  Rio 

Lester  Dollison,  well  known  Club  mem- 
ber, has  moved  to  Del  Rio,  Texas,  where 
he  and  his  partner,  L.  W.  Malone,  are  op- 
erating the  Strand  Theatre.  For  opposition 
Dollison  has  our  old  friend  P.  J.  Poag,  of 
whom  our  readers  have  often  read  about  in 
this  department.  Now  that  the  Club  has 
two  live-wire  showmen  in  Del  Rio,  we'll 
expect  100  per  cent  representation. 


ASSISTANT  MANAGERS! 

Managers  who  are  members  of  the 
Club  should  take  steps  to  enroll  their 
assistants  in  our  organization  as  soon 
as  possible. 

It  will  give  them  an  added  interest 
in  their  work  and  help  you  to  impress 
upon  them  the  many  responsibilities 
that  go  with  theatre  management. 

Assistants  so  enrolled  at  the  re- 
quest of  their  superiors  are  entitled 
to  all  the  advantages  of  the  Club  but 
do  not  receive  membership  certifi- 
cates until  they  have  been  promoted 
to  a  manager's  berth. 

Hundreds  of  our  most  active  mem- 
bers joined  while  they  were  assistants 
and  found  our  pages  most  helpful  in 
acquiring  a  keen  understanding  of 
the  manifold  duties  in  theatre  man- 
agement, advertising,  exploitation, 
etc.  It's  the  real  school  of  showman- 
ship and  provides  a  much-needed  in- 
centive for  them  to  advance  in  the 
business. 


GEORGE  DELIS  HAS 
BEEN  BUSY  SELLING 
VARIOUS  ATTRACTIONS 

Recent  activities  in  show  business  out  in 
Steubenville,  Ohio,  where  George  A.  Delis 
holds  forth  as  city  manager  of  the  Warner 
Capitol  and  Olympic  Theatres,  include  cam- 
paigns on  Gene  Austin  and  His  Orchestra, 
"Forbidden"  and  "Gene  and  Glenn." 

For  Austin  and  his  Victor  recording 
orchestra  he  placed  an  artistic  cut-out,  with 
photos  af  Austin,  in  the  lobby  one  week  in 
advance ;  ran  a  trailer  daily  one  week  in 
advance,  bicycling  same  to  the  other  house; 
had  a  combination  Victrola  and  radio  in 
lobby  playing  Austin's  latest  hits;  placed 
pennants  in  stores  and  tire  covers  on  taxis 
and  private  autos ;  posted  special  two-sheets 
in  city  and  within  radius  of  30  miles,  and 
used  street  car  signs  and  tie-ups  with  music 
and  radio  stores.  Another  stunt,  shown  in 
the  accompanying  photo,  was  Austin's  visit 
to  the  Home  for  Aged  Women,  where  he 
met  the  oldest  inmate  and  sang  a  couple  of 
his  songs.  Newspaper  advertising  was  used 
in  local  and  out  of  town  papers  one  week  in 
advance. 

In  addition  to  bill  posting,  window  cards, 
street  car  signs,  newspaper  advertising  and 
special  displays  on  "Forbidden,"  Delis  made 
a  special  tie-up  with  the  Police  Department 
for  distribution  of  cards  reading,  "Stop !  It 
is  forbidden  to  go  through  a  red  light.  Wait 
till  it  turns  green,  then  go  to  the  Capitol 
Theatre,"  etc.,  etc.  He  also  had  tags  made 
reading,  "It  is  'Forbidden'  to  park  in  re- 
stricted area ;  It  is  'Forbidden'  to  park  over 
the  hour ;  It  is  'Forbidden'  to  park  all  night, 
but  it  is  not  'Forbidden'  to  park  on  parking 
stations  when  you  go  to  see  'Forbidden' ". 
The  tags  were  headed,  "City  of  Steubenville 
Police  Order." 


The  star  was  also  advertised  as  the  star 
of  "Night  Nurse"  and  the  story  as  the  first 
love  story  that  dared  to  be  real.  It  was 
recommended  for  adults  only  and  no  chil- 
dren were  admitted  unless  accompanied  by 
parents. 

When  preparing  for  the  visit  of  "Gene 
and  Glenn,"  a  popular  radio  team  of  the 
middle  west,  an  artistic  cutout  was  placed 
in  the  lobby  three  weeks  in  advance;  a 
trailer  was  run  daily  for  three  weeks  and 
bicycled  to  other  house  during  last  week; 
permission  was  secured  from  Gene  and 
Glen  manager  for  plug  over  radio  during 
broadcast  hour ;  200  two-sheets  were  posted 
in  city  and  within  30  mile  radius ;  heralds, 
posters  and  pennants  used,  and  2,000  postal 
cards  were  mailed  out  to  rural  routes. 
Other  efforts  included  the  placing  of  a  radio 
in  the  lobby  for  tuning  in  on  Gene  and 
Glen  hour ;  a  special  front  on  marquee ;  use 
of  sidewalk  stencils,  and  the  phoning  of  all 
homes  to  announce  arrival  of  the  team. 
Newspaper  advertising  was  used  in  local 
and  out  of  town  papers  ten  days  in  advance. 


April    2,  1932 


MOTION    PICTURE  HERALD 


63 


KWdles'  Publix  Free  Dancing  Class  ir 
Roof  Ballroom  Tomorrow,  lfUA.  M. 


'IANAPOUS 


EVAIYN  KNAPP      -     GUY  K1BBEE 
DICKIE  MOORE 
—EXTRA— 

vKti  trow  tb«  KldJ»pJ»r  »f  (ha 

LINDBERGH  BABY 


64 


MOTION    PICTURE  HERALD 


April    2,    193  2 


IS  THIS  A  PRIZE  WINNER? 


Utica  Witnessed  Some  Snappy 
Show-Selling  When  Spencer 
And   Hart   Worked  Together! 


i  aughteK 

JOE  E  BROWN 
FIREMAN 
*AVE  MY 
CHILD 

asa3aH  Otrn/er' 


Before  leaving  the  Stanley  Theatre,  Utica, 
N.  Y.,  to  take  up  his  new  duties  as  city 
manager  for  Warner  theatres  in  Troy, 
N.  Y.,  Manager  Ed  Hart  put  over  a  rous- 
ing campaign  on 
"Fireman  Save  My 
Child,"  in  which  his 
colleague  and  public- 
ity director  Perry 
Spencer  also  played 
a  leading  part. 

Advance  work  con- 
sisted of  use  of  trans- 
parencies in  lobby 
one  week  prior ;  a 
special  set  piece  in 
inner  lobby  two 
weeks  ahead ;  special 
overhead  lobby  dis- 
plays with  art  heads 
and  cutout  letters 
heralding  play  dates, 
and  sidewalk  banner 
strips  with  applique 
letters  under  mar- 
quee for  five  days  in 
advance.  A  special 
set  piece  featuring 
large  mouth  of 
Brown  was  placed  in 
middle  lobby. 

Ballyhoos  consist- 
ed of  an  old-time 
fire  engine,  drawn  by  two  white  horses  and 
driven  by  a  comedy  fireman,  with  another 
one  on  the  rear  ringing  bell ;  an  old  hose 
cart  which  was  pulled  through  the  streets 
by  four  young  fellows  dressed  in  comedy 
fire  costume  and  wearing  special  advertis- 
ing hats ;  use  of  an  old  fire  engine  actually 
200  years  old  in  front  of  theatre  during 
engagement,  and  a  street  bally  of  a  man 
dressed  in  combination  baseball  and  fire 
costume  with  sign  on  back  reading,  "You 
will  howl  with  laughter  at  Joe  E.  Brown 
in  'Fireman  Save  My  Child'  as  a  ball  player 
— at  Stanley — Now."  Appropriate  copy  was 
of  course  placed  on  all  apparatus  listed  above 
and  both  walking  bally  and  old  engine  are 
shown  in  photos  on  this  page. 

Wide  Coverage! 

Advertising  matter  distributed  included 
2,000  red-printed  novelty  cards  with  carica- 
ture sketch  of  Brown  on  one  side  and  title, 
catchlines  and  playdates  on  reverse,  for 
placement  in  autos ;  500  novelty  pasteboard 
firemen  hats  bearing  appropriate  copy  for 
use  by  "street"  boys  (hat  became  so  popular 
that  demand  couldn't  be  supplied)  ;  use  of 
advertising  banners  on  four  big  delivery 
trucks  working  in  and  out  of  city ;  two 
twenty-four  sheets  on  main  routes  into  city, 
and  the  placing  of  a  sixsheet  on  the  "Busy 
Corner,"  considered  the  best  spot  in  town. 
His  newspaper  advertising  stood  out  among 
other  ads  on  pages  at  the  time  and  numerous 
readers  were  secured. 

Tie-ups  were  arranged  with  a  chain  store 
for  a  special  window  featuring  a  huge  com- 
edy figure  of  Brown  surrounded  by  many 


pairs  of  red  pajamas;  invitations  sent  to 
all  baseball  captains  and  managers  in  town ; 
deal  was  made  with  newspaper  to  run  a 
display  ad  in  center  of  classified  page  for 
three  days,  with  guest  tickets  as  only  cost 
to  theatre  and  the  inducement  for  reader 
to  get  one  by  starting  ad  the  following  day ; 
placement  of  an  illuminated  sign  in  another 
chain  store,  and  a  tie-up  with  a  coal  com- 
pany for  broadcast  of  the  show  over  a  local 
station  during  company's  regular  morning 
hour. 

The  other  photo  on  this  page  shows  a 
very  striking  cutout  figure  of  the  comedian 
that  was  attached  to  the  box  office.  It  was 
eight  feet  tall,  painted  on  wood  and  had  red 
flannel  for  realistic  effects. 


You've  often  had  occasion  to  read  about 
Hart's  work  in  past  issues  of  the  Herald 
and  know  that  when  it  comes  to  putting 
over  a  picture  he's  there  with  both  feet. 
His  campaign  on  this  picture  is  no  excep- 
tion, we  think,  and  contains  some  very  in- 
teresting angles.  Spencer  must  also  come 
in  for  his  share  of  the  credit,  and  as  both 
he  and  Hart  are  entrants  in  the  current 
campaigns  for  awards  offered  by  the  Home 
Office,  we'll  wish  them  luck  on  judgment 
day. 


In  addition  to  regular  run  of  newspapei 
display  ads  a  special  novelty  ad  was  used 
very  effectively  and  its  application  was  orig- 
inal as  far  as  Hart  and  Spencer  are  aware. 
This  gag  letter  is  self-explanatory  and  so 
well  gotten-up  that  we  are  reprinting  it  in 
its  entirety. 

AN     OPEN     LETTER     OF     WARNING  TO 
THE  PEOPLE  OF  ONEIDA  COUNTY 

Utica,  N.  Y., 
Feb.  26,  1932. 

Dear  Friend: 

Arouse  yourself — sit  up — take  notice — I  bring  you 

a   message  of  great 
warning — a   red    hot  warning — from    beginning  to 

end  full  of  deep 
importance,  a  message  which  I — in  my  knowledge 

— urge  you  to  heed — 
if  you  would  avoid  a  man  with  fire  in  his  heart 

and  water  on  his  brain, 
and  I  know  you  will  thank  me  wholeheartedly  for 

this  timely  epistle 
regarding  a   picture  that  from  start  to  finish  is 

a  big  "FLOP"— 
I    refer    to   JOE    E.    BROWN    in  "FIREMAN, 

SAVE    MY  CHILD"— a   picture   that  is 
a  tragedy  pure  and  simple,  full  of  torment  and 

tears,  and  not  as  they  say 
ONE    BIG    COMEDY    BET— which    the  laugh- 
hungry  public  will  eat  up. 
I  ate  it  up — because  I  had  paid  my  money.  The 

producers  say 
"The  Kids  adore  JOE  E,  BROWN,  the  men  howl 

at  him  and  the  women  love  him — 
I  say  he  makes  me  SICK,  in  this  picture,  as  in 

"Local   Boy   Makes  Good" — 

 BIG  MOUTH  AND  ALL  

Soon  the  streets  and  newspapers  will  be  full  of 

advertisements  reading 
"DON'T  miss  JOE  E.  BROWN  IN  'FIREMAN, 

SAVE   MY   CHILD'  "—and  I  say  again 
 BE  SURE  TO  MISS  IT— This  is  my  warning 

— and 

if  you  are  wise  you  will  heed  my  warning  and — 

POSITIVELY 
stay    away    from — instead    of — as    they    hope  and 

will  tell  you  to — 
ATTEND  THE  STANLEY  THEATRE,  Feb.  28, 

29  and  March  1  and  2  to  see  this 
—JOE  E.  BROWN  in  "FIREMAN,  SAVE  MY 

CHILD''— this  so-called 

 FOUR  ALARM   COMEDY  RIOT!  

The  theater  says  in  its  effort  to  sell  this  FLOP 

OF  A  PICTURE— 
"THE    WHOLE    DARN    TOWN    WILL  BE 

LAUGHING   OUT  LOUD"  

(Who  wants  to  laugh  out  loud — if  it  would  make 

anyone  laugh?) 
and    "YOU'LL    ROAR    'TIL    YOU'RE  WEAK 
AND     PROBABLY     STAY     TO    SEE  IT 

TWICE!" 

(That  "stay  to  see  it  twice"  is  a  laugh — I  couldn't 
get  out  quick  enough.) 

 And  so,  friends — listen  well  and  listen  wisely — 

I'm  a  horn-swaggled  hornspoon — and  don't  know 
nothing — if 

That  guy  with  the  wide  open  face  will  have  'em 

in  the  aisles — 
Besides,  who  wants  to  be  happy  and  who  wants 

to  be  gay? — What  if 
He   will    send   every   man,    woman   and    child  in 

Utica  into  spasms  of  hilarity ! 
I  ask  you — like  the  good  friend  and  adviser  that 

I  am — 

Do   you    want    to    see    a    love-struck  fire-fighter 

wearing   red   suspenders  ? 
— Well,  I  don't — It  don't  give  me  no  thrill! 
Do  you  want  to  see  a  guy  with  a  wide  open  face 

playing   baseball  ? 
So  the  ads  tell  us — Well,   I'm  warning  you — and 

you're  foolish 
if  you  do — SEE  JOE  E,  BROWN  at  the  STAN- 
LEY in   "FIREMAN,   SAVE   MY  CHILD," 
And   I'm  telling  you,   stay  home  and  brood  and 

wail   in  comfort,   don't  think 
'Twill  do  you  good  to  LAUGH  AND  SCREAM 

AND  HOWL  WITH  JOY— 
Because — you'll  all  be  shocked  and  horrified — for 
"HE'LL     BE     WEARING     RED  PAJAMAS 
WHEN  HE  COMES!"  The  whole  town  will 

go  wild 

with    astonishment    at    this    outrageous  antics — 
NOT 

—WITH    GLEE !— THERE'LL    SURELY    BE  A 
PANIC  AT  THE  STANLEY! 

Sincerely  yours, 

A  WELL-WISHER. 

IMPORTANT  NOTE:  I  suppose  you  were 
inquisitive  and  read  the  whole  of  this  letter.  I 
only  intended  you  to  read  every  other  line  to 
know  the  truth:  the  whole  truth  and  nothing  but 
the  truth.  Now  begin  again  at  the  beginning  with 
"Arouse  yourself,"  and  read  only  every  other 
line.  A.W.W. 


In  addition  to  appearing  in  a  local  news- 
paper 6,000  reprints  of  the  above  letter 
were  made  in  red  ink  on  white  paper  and 
distributed  house  to  house  in  26  towns  ad- 
jacent to  Utica. 

By  this  time  Hart  is  on  the  new  job, 
we  surmise,  and  soon  you'll  be  getting  some 
show  dope  from  Troy. 


April    2,  1932 


MOTION    PICTURE  HERALD 


65 


PERSONALITIES 


PHIL  FREASE  and  Louis  Trager,  the- 
atre operators  in  Sacramento,  Calif.,  have 
plans  under  way  for  construction  of  a  new 
house  at  Pittsburg,  Calif. 

V 

DAVID  GREENBERG  has  taken  over 
operation  of  the  Iowa  Theatre,  Sioux  City, 
Iowa. 

V 

J.  M.  HEARD,  manager  of  the  Milba 
Theatre,  Haynesville,  La.,  has  completed  in- 
stallation of  new  sound  equipment. 

V 

FLOYD  DAVIS,  formerly  assistant  man- 
ager of  Fox  Theatres  in  Dodge  City,  Kansas, 
has  been  appointed  manager  of  the  Fox 
Theatre  in  Clay  Center,  Kansas. 

V 

W.  R.  HOWELL,  manager  of  the  Fox- 
El  Dorado  and  Palace  Theatres,  Eldorado, 
Kas.,  recently  announced  that  the  Palace 
will  go  "dark"  for  an  indefinite  period  and 
that  the  Palace  will  continue  under  a  new 
policy. 

V 

HARRY  McCLURE,  city  manager  of 
Fox-Topeka  theatres,  has  named  Clyde  An- 
derson manager  of  the  Gem  and  Best  The- 
atres in  that  city,  to  succeed  William  Ness, 
who  has  been  transferred  to  another  Fox 
house.  Melvin  Miller,  formerly  manager  of 
the  Jayhawk,  is  now  in  charge  of  the  Fox- 
Grand. 

V 

T.  F.  MILLER,  formerly  of  Waukegan, 
111.,  has  taken  over  management  of  the  Cuba 
Theatre,  Cuba,  Mo. 

V 

J.  M.  TOBOLA,  manager  of  the  Best 
Theatre,  West,  Texas,  has  installed  new 
sound  equipment. 

V 

HARRY  WAREHAM  has  returned  to  his 
old  job  of  managing  the  Wareham  and 
Dickinson  Theatres,  Manhattan,  Kas.,  suc- 
ceeding L.  B.  Sponsor. 

V 

PHILIP  HILL  has  been  appointed  man- 
ager of  the  Fox-Strand  and  Webster  The- 
atres, Ottawa,  Kas.,  taking  the  place  of 
Harry  Paugh,  who  has  been  transferred  to 
another  Fox  post  in  Missouri.  Hill  was 
formerly  located  at  Emporia. 

V 

JOHN  READ,  formerly  of  Abilene,  Tex- 
as, has  been  placed  in  charge  of  the  Rivoli 
Theatre,  a  Publix  house  at  Hastings.  Neb. 
M.  H.  Garvin,  formerly  manager  and  part 
owner  of  the  house,  has  disposed  of  his 
interest  in  the  theatre  to  Publix. 

V 

GEORGE  BANNAN  has  succeeded  Eddie 
Forester  as  manager  of  the  Majestic  Theatre, 
Grand  Island,  Neb.  Forester  was  a  former 
c*ity  manager  for  Publix. 

V 

BOB  CHILDERS,  manager  of  the  Wood- 
land Theatre.  Woodland,  Wash.,  has  in- 
stalled new  sound  eciuipment. 

V 

IKE  GELLER,  veteran  exhibitor  of  the 
Pacific  Northwest,  who  operates  the  Walnut 
Park  and  Geller's  Theatres  in  Portland, 
Ore.,  has  taken  over  a  side-interest  in  the 
Western  Sound  Equipment  Company. 

V 

C.  P.  ROSE  has  succeeded  Rowan  Miller 
as  manager  of  the  World  Theatre,  Kearney, 
Neb.  Miller  has  replaced  Rose  at  the 
Granada  in  Norfolk. 

V 

C.  C.  PERRY  is  in  charge  of  Publix  in- 
terests in  the  Toledo  district  since  that  city 
was  included  under  the  jurisdiction  of  the 
Chicago  office. 


ARTHUR  FREUDENFELD  is  in  charge 
of  the  newly  formed  RKO  division  that 
takes  in  Toledo,  Detroit,  Grand  Rapids  and 
Fort  Wayne. 

V 

CLIFF  BOYD,  formerly  manager  of  the 
RKO  Albee  Theatre,  Cincinnati,  has  again 
been  placed  in  charge  of  that  house,  suc- 
ceeding Al  Lever,  who  has  been  transferred 
to  the  new  Denver  Orpheum. 

V 

J.  STICKLER  has  succeeded  to  Cliff 
Boy's  position  as  manager  of  the  RKO  Albee 
Theatre,  Cincinnati. 

V 

FRANK  QUIETT  has  appointed  L.  J. 
Magrillo  his  assistant  at  the  Arabian  The- 
atre, Seattle,  Wash. 

y 

HARRY  E.  HARPER  has  taken  over  the 
Globe  Theatre,  Meade,  Kas.,  from  Ralph 
Larned. 

V 

A.  R.  ZIMMER,  manager  of  the  Dodge 
and  Crown  Theatres,  Dodge  City,  Kas.,  has 
named  Louis  Vaughn  his  assistant  manager. 
Vaughn,  a  former  assistant  at  the  local  Fox 
theatre,  succeeds  Floyd  Davis,  who  has  been 
transferred  to  Clay  Center. 

V 

TOM  OLSEN,  formerly  manager  of  the 
Paramount  Theatre,  Seattle,  Wash.,  is  now 
in  charge  of  the  Liberty,  Spokane,  a  house 
recently  taken  over  by  Al  Rosenberg,  local 
theatre  operator. 

V 

WILLIAM  GAWTHROP,  manager  of 
the  Plaza  Theatre,  Crane,  Mo.,  has  installed 
new  sound  equipment. 

V 

BILL  STEEGE,  Rocky  Mountain  division 
manager  of  Fox  theatres,  recently  announced 
that  the  Babcock  Theatre,  Billings,  Mont, 
dark  for  nearly  two  months  following 
liquidation  of  the  H-F  chain,  would  be  re- 
opened the  latter  part  of  March. 

V 

B.  B.  GROVE  will  continue  to  act  as  man- 
ager of  the  Palm  Theatre,  Scottsbluff,  Neb., 
following  change  of  ownership. 

V 

M.  D.  UTTERBACK  is  constructing  a 
new  theatre  at  Wellington,  Kas. 

V 

E.  C.  CASE,  of  Dallas,  has  taken  over 
lease  on  the  Ritz  Theatre,  Ganman,  Texas. 

V 

BARRY  SHEDD  has  succeeded  Walter 
Morris  as  city  manager  for  three  Warner 
houses  at  Sandusky,  Ohio. 


MONTY  MAC  LEVY 

Our  many  readers  and  members  will  recall 
the  excellent  work  turned  out  in  the  past  by 
Monty  Mac  Levy,  Publicity  Director  of  the 
Randforce  Amusement  Company  as  it  has  ap- 
peared on  our  pages  from  time_  to  _  time. 
Monty  is  a  graduate  of  the  University  of 
Syracuse.  Immediately  upon  receiving  his 
pig-skin  he  entered  showbusiness,  working 
tirelessly  in  the  interest  of  the  theatre  and 
theatre  managers. 

Through  diligent  application  and  constant 
plugging  at  his  daily  job,  he  continually  ad- 
vanced himself  until  he  recently  took  over  the 
publicity  reins  for  Frisch  an'd  Rinzler. 

Unsparingly  he  has  given  of  his  time  and  in- 
terests to  showbusiness  since  early  child- 
hood, until  he  made  a  trip  to  Syracuse  where 
the  lady  of  his  choice  resides.  Since  that  time 
our  Monty  hasn't  been  the  same  and  we  are 
informed  that  he  will  join  that  vast  army  of 
Benedicts  in  three  weeks  when  he  will  walk 
down   the  aisle  with   one  Irene  Cooper. 


FRED  HOENSCHEIDT  will  continue  to 
manage  the  Rialto,  Sugg  and  Cozy  theatres, 
Chickasha,  Okla.,  formerly  operated  by  Pub- 
lix and  recently  taken  over  by  Consolidated 
Theatres,  Inc. 

V 

DR.  ROSENTHAL,  owner  of  the  Ritz 
Theatre,  Aberdeen,  Wash.,  and  a  number  of 
other  theatres  in  the  territory,  has  leased 
the  Lyric  Theatre,  Mcintosh,  S.  D. 

V 

HAROLD  MURPHY,  manager  of  Fox 
theatres  in  Olympia,  Wash.,  recently  an- 
nounced that  the  $50,000  worth  of  improve- 
ments being  made  to  the  Liberty  Theatre, 
had  been  scheduled  for  completion  the  early 
part  of  April. 

V 

S.  GLADSTONE  has  been  appointed  city 
manager  of  Great  States  Theatres  at  Marion, 
Ohio. 

V 

ARCHIE  BANGERT  has  reopened  the 
Ruble  Theatre,  Logan,  Ohio. 

V 

TOM  BROWN  has  been  named  manager 
of  the  Empress  Theatre,  Denver,  Colo.,  suc- 
ceeding Frank  Milton. 

V 

MISS  MOLLIE  MOIDEL,  daughter  of 
Mrs.  C.  M.  Moidel,  owner  of  the  Comet 
Theatre,  Denver,  has  replaced  Jack  Lucas 
as  manager. 

V 

GERALD  SWEETSEN,  former  treasurer 
at  the  Paramount  Theatre,  Denver,  Colo., 
has  been  transferred  to  the  Denver  Theatre. 

V 

A.  E.  PATCHEN,  formerly  manager  of 
the  Avalon  Theatre,  Grand  Junction,  Colo., 
is  the  new  manager  of  the  Denver  Theatre, 
Denver. 

V 

ROBERT  GARY,  RKO  division  ex- 
ploiteer,  recently  paid  Denver  a  visit. 

V 

B.  P.  WHALEY,  of  Atchinson,  Kas.,  has 
leased  the  Rex  Theatre,  Gypsum,  Kas.  New 
sound  equipment  will  be  installed. 

V 

TEMPLE  DEVELBISS  is  in  charge  of 
the  Palace  Theatre,  Portales,  N.  M.,  a  house 
recently  taken  over  by  the  R.  E.  Griffith 
Theatres,  Inc.,  a  New  Mexico  corporation. 

V 

S.  L.  KINTER  has  leased  the  Ritz 
Theatre,    Malakoff,  Texas. 

V 

HOWARD  SCHUSTER,  formerly  of 
Hope,  Ark.,  has  been  appointed  manager 
of  the  Majestic  Theatre,  Stuttgart,  Ark., 
succeeding  C.  L.  Crosson,  Schuster  has 
been  with  Publix  for  the  past  eight  years. 

V 

M.  D.  ZIMMERMAN  has  taken  over 
the   Eagle   and   Crane  theatres. 

V 

M.  D.  ZIMMERMAN  is  the  new  owner 
of   the   Lucile   Theatre,    Chicago,   111.  He 
also  operates  the  Easrle  and  Crane  theatres. 
V 

N.  E.  BECK,  long  with  Publix  in  the 
South,  has  been  made  manager  of  the 
Circle  Theatre,  Indianapolis.  Ind.  The  an- 
nouncement was  made  by  B.  V.  Sturdevant. 
local  city  manager. 

V 

LOU  SMITH,  manager  of  the  Elton 
Theatre,  Brooklyn,  N.  Y.,  is  the  proud 
father  of  a  nine-pound  daughter,  born 
March  2ord.    Congratulations,  Lou! 


66 


MOTION    PICTURE  HERALD 


April    2,  1932 


THE  MORE  THE  MERRIER-C'MON  IN! 


KELLY  WILLIAMSON  is  an  assistant 
manager  at  this  writing  but  by  the  time  this 
gets  into  print  there's  no  telling  just  what 
may  have  happened  to  this  enterprising 
young  man.  Five  months  ago  he  was  a 
doorman  under  Milton  Overman  at  the 
Palace  Theatre,  Corsicana,  Texas,  and  now 
he's  holding  down  the  job  of  assistant  at 
both  Palace  and  Ideal.  He  also  handles 
display  advertising,  newspaper  stories,  etc. 
Which  all  goes  to  prove  that  you  can't  hold 
down  a  man  by  the  name  of  Kelly.  Over- 
man, by  the  way,  is  now  located  at  Mc- 
Allen,  Texas,  and  we'd  like  to  have  Kelly 
pass  along  best  regards  whenever  they  hap- 
pen to  meet. 

 Wear  Your  Club  Pin!  I  !  

J.  WINSTON  BAIRD  owns  and  man- 
ages the  Gay  Theatre  down  in  Newport, 
Tenn.,  and  his  name  on  the  Club  roster 
means  that  still  another  Southern  show- 
man has  become  a  Round  Tabler.  There 
are  many  other  Tennesseans  in  this  organi- 
zation, Baird,  and  we  are  sure  that  they 
will  be  interested,  as  well  as  others  in  all 
parts  of  the  country,  in  what  you  are  doing 
in  show-business.  Sit  down  at  that  type- 
writer, we  note  that  you  have,  and  knock 
off  an  account  of  that  last  stunt  you  used 
to  good  results.  Then  send  it  along  for  the 
benefit  of  your  brother  Club  members. 

 Wear  Your  Club  Pin!  !  !  

G.  TOM  BAILEY  hails  from  down  South 
in  Atlanta,  Ga.,  suh,  where  he  holds  forth 
at  the  81  Theatre.  We  also  have  Tom's 
application  for  membership  in  this  organi- 
zation at  hand  and  the  usual  Club  greetings 
are  in  order.  What's  doing  in  show-busi- 
ness in  your  neighborhood,  Bailey?  If 
you've  got  a  good  trick  up  your  sleeve,  shoot 
it  in  to  Club  headquarters  and  we'll  see 
that  others  are  given  an  opportunity  to  cash 
in  on  your  ideas. 

 Wear  Your  Club  Pin!    !  !  

WILLIAM  VICTOR  DWORSKI  hails 
from  out  in  Coshocton,  Ohio,  where  he 
manages  the  Warner  Brothers'  Sixth  Street 
and  Pastime  Theatres.  He  is  another  new 
member  of  this  Club  and  he's  in  line  for  the 
usual  Club  greetings  from  both  his  fellow 
showmen  and  Club  headquarters.  With  two 
houses  on  his  hands  he's  without  doubt  a 
busy  shopman,  but  we'll  hope  that  he  will 
be  able  to  find  time  to  shoot  along  some 
news  from  his  neck  of  the  woods  from  time 
to  time,  Okay,  Bill?  Let's  go. 

 Wear  Your  Club  Pin!  !  !■  

HAZEN  L.  FUNK  is  the  skipper  of  the 
Great  Lakes  Theatre  out  in  Detroit,  Mich., 
and  he's  another  Detroiter  in  line  for  intro- 
duction to  his  host  of  fellow  showmen  in 
this  ever-increasing  organization.  Lots  of 
show-business  going  on  in  his  city  and  we 
don't  doubt  for  one  minute  that  Funk  is 
contributing  his  share  of  the  good  work. 
The  next  thing  to  do  it  to  get  some  of  his 
ideas  in  print  for  this  department,  and  if 
he'll  take  time  off  some  day  to  send  in  some 
of  them,  we'll  do  our  part  of  the  job. 

•  Wear  Your  Club  Pin!  !  !  

MIKE  WESHNER  manages  the  U.  S. 
Theatre  over  in  the  good  old  city  of 
Hoboken,  N.  J.,  a  town  and  house  we 
haven't  heard  from  since  Manager  Caruso 
left  there  to  take  up  headquarters  at  an- 
other theatre.  It's  gratifying  to  again  have 
a  representative  at  The  U.  S.  and  now  that 
Weshner  has  become  a  member  of  our  Club 
we  hope  he  will  find  the  time  to  keep  us 
all  informed  on  what's  going  on  there.  How- 
is  business,  Mike?  Let  the  boys  in  on  what 
kind  of  selling  methods  you're  using. 


B.  "BERNIE"  STONE  house-manager 
for  Publix  down  South  in  the  Lyric  The- 
atre, Rocky  Mount,  N.  C,  and  we're  taking 
this  opportunity  to  acknowledge  this  show- 
man's application  for  membership  in  the 
Round  Table  Club.  It  was  three  bells  in 
the  morning  when  Bernie  knocked  off  his 
name  and  address  on  the  w.k.  blank  that 
appears  in  this  section  every  week  and  with 
that  off  his  mind  he  went  home  to  store  up 
energy  for  the  next  day's  work.  Welcome 
to  the  Table,  Bernie,  and  let's  hear  about 
what  you're  doing  for  show-business. 

 Wear  Your  Club  Pin!  !  !  

LOUIS  A.  SCHAEFER  is  in  charge  of 
the  Strand  Theatre,  a  Publix  house  over  in 
Stamford,  Conn.,  and  at  this  writing  we  are 
enrolling  his  name  on  the  Club  roster.  We're 
glad  to  have  you  with  the  Gang,  Louis,  and 
now  all  you  need  do  to  keep  in  good  stand- 
ing with  your  many  Publix  brothers  in  this 
organization,  is  to  help  keep  the  old  ball 
rolling  along.  What  have  you  been  doing 
over  in  your  town  in  the  show-selling  line? 
Let  Club  headquarters  know  and  we'll  pass 
along  the  word  to  the  other  boys. 

 Wear  Your  Club  Pin!  !  !  

TY  GRASIANO  is  the  manager  of  the 
Arcadia  Theatre  'way  down  in  Ranger, 
Texas,  and  we're  glad  to  extend  a  cordial 
welcome  to  this  new  member  of  the  Lone 
Star  contingent.  Incidentally,  Ty  was  the 
manager  of  the  Palace  Theatre,  a  Publix 
house  at  Abilene,  before  taking  his  present 
post  and  now  that  he's  all  set  at  Ranger, 
we'll  be  looking  for  some  red  hot  show  tips 
from  that  section.  Even  though  he's  on  the 
job  seven  days  and  seven  nights  a  week, 
we  have  a  hunch  that  Ty  will  keep  us  in- 
formed of  his  activities. 


HERE'S  THE  BLANK 


APPLICATION  FOR 
MEMBERSHIP 

MANAGERS'  ROUND 
TABLE  CLUB 

Hey,  "Chick": 

Please  enroll  me  in  the  Club  and 
send  me  my  framed  certificate. 

Name   

Position  

Theatre   

Address   

City  

State   

(Mail  to  Managers'  Round  Table  Club, 
1790  Broadway,  New  York) 


KEITH  S.  COSTAIN  manages  the 
Paradise  Theatre,  formerly  the  Strand,  in 
Howard,  South  Dakota,  and  we're  in  receipt 
of  a  friendly  letter  from  him  to  effect  that 
he,  too,  has  come  to  realize  that  there's 
much  to  be  gained  and  nothing  lost  by  be- 
coming a  member  of  the  Round  Table  Club. 
He  has  followed  Club  pages  ever  since  he 
came  into  this  game  as  checker  and  now 
feels  that  he  may  be  able  to  return  some 
show-selling  tips  to  the  fellows  who  helped 
him  along  when  he  entered  the  managerial 
end  of  the  business.  Go  to  it  Keith — we'll 
be  glad  to  hear  from  you  at  any  time. 
 Wear  Your  Club  Pin!  !  !  

PAUL  D.  RAINSBERGER  has  charge 
of  the  Princess  Theatre  at  Alton,  111.,  and 
now  that  he's  joined  our  outfit  we  feel  it  will 
not  be  long  before  these  pages  will  contain 
an  account  of  what's  doing  in  the  show  line 
out  in  Alton.  Welcome  to  our  great  fra- 
ternal order,  Paul,  and  now  let's  see  if  you 
are  going  to  do  your  part  to  keep  the  old 
ball  rolling  along  the  way  it  should  roll. 
You  can  do  your  share  by  regularly  shooting 
along  some  of  your  ideas  about  how  shows 
are  sold  in  your  town. 

 Wear  Your  Club  Pin!  !  !  

R.  N.  "CHRIS"  CHRISTOPHER  is  the 
manager  of  the  Federal  Theatre  down  in 
Federalsburg,  Md.,  and  he  also  is  in  line 
for  introduction  to  his  fellow  Round  Tab- 
lers.  Glad  to  have  you  in  the  outfit,  "Chris," 
and  let  us.  hope  you  will  become  an  active 
member  of  this  organization.  What  was  that 
last  trick  you  put  over  to  sell  a  show?  Send 
along  an  account  of  it  so  we  can  pass  the 
tip  along  to  your  brother  showmen. 

 Wear  Your  Club  Pin!  !  !  

LOU  S.  HART,  is  a  publicity  man  with 
the  Skouras  operated  Academy  of  Music 
Theatre,  New  York  City.  Just  a  few  days 
ago  the  thought  struck  him  that  in  all  the 
two  years  he's  spent  in  the  theatre  end  of 
this  business  he  had  procrastinated  the  act 
of  sending  in  his  application  for  member- 
ship in  the  Round  Table  Club.  Well,  Lou, 
that's  pretty  bad,  we'll  admit,  but  we  and 
your  fellow  Round  Tablers  are  a  forgiving 
lot  of  folks  and  if  you'll  do  something  to 
atone  for  it  all,  we'll  take  your  name  out 
of  the  red.  What  say?  Tell  us  what's  been 
going  on  down  your  way.  Is  Lou  Preston 
back,  or  what  have  you? 

 Wear  Your  Club  Pin!  !  !  

HENRY  W.  BEUTTEL  holds  down  the 
job  of  assistant  manager  at  the  Alpin  The- 
atre, a  2,400  seat  Loew  house  over  in  the 
Bay  Ridge  section  of  Brooklyn,  N.  Y.  At 
this  writing  he  joins  the  ranks  of  the  many 
assistant  managers  in  this  organization  and 
we're  rooting  for  Henry  to  Climb  that  other 
rung  of  the  ladder  so  that  we  can  record 
that  he  has  become  a  full  fledged  Round 
Tabler.  Give  our  best  regards  to  your  boss, 
Beuttel,  and  tell  him  we'd  be  glad  to  hear 
about  what  the  two  of  you  are  doing  to  sell 
all  those  nice  Swedish,  etc.,  people  over 
your  way. 

 Wear  Your  Club  Pin!  !  !  

FRANK  H.  HARRINGTON  is  the  man- 
ager of  the  Empire  Theatre,  Whitman, 
Mass.,  which  town,  he  states,  is  the  home  of 
the  Regal  Shoe.  Okay,  Frank,  whether  we 
wear  'em  or  not  we'll  give  a  hand  to  you 
and  your  Regals.  Frank  has  joined  our  Club, 
fellow  Round  Tablers,  and  we're  mighty 
glad  to  have  this  seasoned  showman  in  our 
midst.  He's  been  in  the  game  for  25  years 
and  that  means  he's  been  around.  Unless 
we're  greatly  mistaken,  he'll  have  some  in- 
teresting yarns  to  spin  concerning  show- 
manship. Shoot  'em  along,  Harrington,  and 
we'll  do  our  part. 


April    2,  1932 


MOTION    PICTURE  HERALD 


67 


MUSIC  AND  TALENT 


llliiii! 


Keen  Competition  on  Stage 
Of  Four  Houses  in  Baltimore 

Keenest  competition  ever  witnessed  in 
Baltimore  took  place  in  the  week  beginning 
last  Friday.  Headline  bookings  at  four 
theatres  included  Clark  and  McCullough, 
with  Coletta  Ryan,  on  the  stage  at  the  New 
'  theatre,  which  has  returned  to  a  policy  of 
stage  acts  with  pictures  after  many  years 
without  acts ;  Colonel  Stoopnagel  and  Budd, 
at  Loew's  Century;  Vaughn  De  Leath  and 
Russ  Columbo  in  two  acts  at  Keith's ;  El 
Brendel  with  his  wife  Flo  Bert,  headlining 
at  the  Hippodrome.  All  these  houses  show 
pictures  also. 


Publix  Saenger  Seen  About 
To  Discard  All  Stage  Shows 

Definite  evidence  that  the  Saenger,  Pub- 
lix New  Orleans  ace  house,  will  drop  stage 
shows  and  return  to  an  exclusive  picture 
policy,  on  April  13,  is  seen  in  the  report  that 
the  pit  orchestra  at  the  house  has  received 
four  weeks'  notice  required  to  cancel  its 
contract.  The  move  is  also  seen  as  the  latest 
step  by  Publix  in  an  effort  to  reduce  the 
overhead  at  the  Saenger. 

Members  of  the  orchestra,  it  is  under- 
stood, regard  the  notice  as  a  managerial 
move  to  bring  them  to  terms  in  a  disagree- 
ment over  the  rehearsal  clause  in  the  con- 
tract. The  matter  was  still  the  subject  of 
discussion  when  the  cancellation  of  contract 
notice  was  given  musicians. 

Warners  Books  Three  Stars 

Warner  Brothers  Artists  Bureau  has 
booked  the  following  artists  for  personal 
appearances:  Rae  Samuels,  at  Philadelphia 
Mastbaum,  week  of  April  16;  Rubinoff, 
violinist,  Pittsburgh  Stanley,  week  of  April 
2;  Robert  Chisholm,  tenor,  Earle  in  Wash- 
ington, week  of  April  2. 


Closes  Two-Year  Engagement 

Herbert  Koch,  organist  known  as 
"Herbie,"  will  close  a  two-year  engagement 
at  the  Saenger  theatre  in  New  Orleans  on 
April  13.  Paramount  officials  have  not  as 
yet  designated  a  successor. 


Four  Mills  Brothers  on  WABC 

The  Four  Mills  Brothers,  Negro  singers 
who  have  played  on  the  stages  of  various 
motion  picture  houses,  have  been  signed  for 
a  new  series  of  bi-weekly  broadcasts  over  a 
WABC-Columbia  network. 


Whiteman  Shows  "Finds" 

Paul  Whiteman,  at  the  RKO  Palace  thea- 
tre last  week,  presented  two  of  the  talented 
people  he  has  "discovered"  through  the 
NBC  auditions  he  has  been  conducting:. 


"Follies  of  Air"  To  Open 

Eddie  Dowling.  musical  comedy  star  and 
author,  will  assist  Florenz  Ziegfeld  in  the 
production  of  the  "Ziegfeld  Follies  of  the 
Air,"  which  will  open  over  a  nationwide 
WABC-Columbia  network  on  April  3. 


EARL  ABEL 


This  organist  has  the  distinction  of  having 
played  in  every  deluxe  theatre  in  the  city 
of  San  Antonio,  Texas.  His  latest  position, 
which  he  starts  this  week,  is  at  the  RKO 
Majestic. 

We  think  this  speaks  very  well  for  his 
popularity. 


Buddy  Rogers  To  Broadcast 

Buddy  Rogers,  former  Paramount  screen 
player  and  now  conducting  his  own  band, 
opened  for  an  indefinite  engagement  at  the 
Hotel  Pennsylvania,  New  York  on  Monday. 
His  programs  will  be  broadcast  over  an 
NBC  network. 


Shea  Shifts  Vaudeville 

Michael  Shea  is  shifting  the  RKO  stage 
units  from  his  Hippodrome  in  Buffalo  to  the 
larger  Century.  The  Hippodrome  will  re- 
turn to  straight  films,  and  the  two  houses 
will  exchange  price  schedules.  Vincent 
Lopez  appears  this  week  at  Shea's  Buffalo. 


Anna  May  Wong  at  Paramount 

Anna  May  Wong,  Chinese  stage  and 
screen  player,  will  be  featured  on  the  stage 
of  the  New  York  Paramount  next  week. 
She  will  be  starred  in  the  stage  presenta- 
tion, "Springtime  in  the  Orient,"  singing 
in  both  Chinese  and  English. 


Stage  Musical  at  Film  House 

A  condensed  version  of  the  stage  musical 
comedy,  "Good  News"  will  be  shown  at  the 
Roger  Sherman  theatre  in  New  Haven, 
opening  April  15.  The  booking  was  ar- 
ranged by  Harold  Kemp,  head  of  the  War- 
ner Artists  Bureau. 


STAGE  SHCWS 

New  York  Paramount 

Week  ending  March  31 

George  Jessel's  "Joy  Jamboree,"  current 
stage-show,  devised  and  produced  by  Boris 
Petroff,  is  a  typical  Broadway  musical  show, 
full  of  wit,  snappy  gags,  good  music  and  fine 
dancing,  and  is  by  far  the  most  entertaining 
presentation  ever  offered  on  the  boards  of  this 
house. 

Opening  with  a  snappy  rhythmic  dance  rou- 
tine by  the  David  Bines  Girls,  which  starts  the 
show  off  well,  Jessel  then  appears  and  as  mas- 
ter of  ceremonies  introduces  Lillian  Roth,  who 
does  a  great  job  of  singing  "Between  the  Devil 
and  the  Deep  Blue  Sea,"  and  encored  with 
"You're  My  Everything,"  singing  it  to  Jessel, 
who  nearly  broke  her  up  with  his  comedy. 
Burns  and  Allen,  the  most  entertaining  com- 
edy team  in  show  business,  offered  their  regular 
routine,  but  using  a  number  of  new  gags  and  a 
new  men's  hat  store  setting.  This  team  always 
"clicks"  and  they  did  great  here.  Jessel  next 
introduces  Mr.  and  Mrs.  Jesse  Crawford,  who, 
on  their  stage  organ  consoles,  play  the  musical 
accompaniment  for  the  dancing  of  Dorothy 
Paige  and  the  Bines  Ballet,  in  a  most  attrac- 
tive setting. 

Mrs.  Crawford  then  plays  the  accompani- 
ment for  Bing  Crosby's  singing  of  "Snuggled 
on  Your  Shoulder,"  and  a  hot  rendition  of 
"Dinah."  The  popular  Bing  has  a  quality  and 
nonchalance  in  his  singing  that  is  lacking  in 
most  other  singers  and  this  audience's  reaction 
is  representative  of  his  popularity  all  over  the 
country.  Bing  then  sang  "My  Woman,"  with 
Lillian  Roth  playing  the  part  and  appearing 
in  a  "dive"  scene,  and  singing  "Falling  in  Love 
Again,"  as  an  interpolation.  This  was  only  one 
of  the  great  bits  of  this  show  and  audience 
reaction  to  it  was  tremendously  favorable.  A 
"restaurant"  bit  by  George  Jessel  and  Burns 
and  Allen  was  also  most  entertaining.  The 
Trainor  brothers  did  well  with  their  routine 
of  eccentric  rhythm  dancing.  A  special  sketch 
written  by  Jessel  and  Eddie  Cantor,  in  which 
Miss  Roth,  Bing  Crosby  and  two  others  en- 
acted their  bits  in  French,  from  the  stage, 
with  Jessel  interpreting  into  English  for  the 
audience  and  in  Jewish  for  his  "mother,"  had 
the  laughs  coming  so  fast  that  the  audience 
could  hardly  keep  up  with  them.  This,  with- 
out a  doubt,  was  the  best  part  of  the  show. 
Jessel  sings  only  one  song  in  the  entire  pro- 
duction and  that  one  is  Eddie  Cantor's  "Now's 
the  Time  to  Fall  in  Love."  The  finale  was  a 
burlesque  on  the  opera  "Rigoletto,"  with  the 
entire  company  participating.  Show  caught 
Sunday  night,  to  packed  house.  Feature  pic- 
ture was  "Broken  Wings,"  featuring  Lupe 
Velez  and  Leo  Carrillo. 


Sanderson,  Crumit  on  RKO  Stage 

Julia  Sanderson  and  Frank  Crumit,  radio 
stars,  have  been  signed  by  Martin  Beck  for 
a  limited  vaudeville  engagement  with  RKO. 
They  will  open  at  the  RKO  Palace  in  New 
York  on  April  9. 


King  Marries  Screen  Actress 

Wayne  King,  orchestra  leader  playing 
over  National  Broadcasting  Company  net- 
work, was  married  last  week  to  Dorothy 
Janis,  screen  actress,  in  Highland  Park, 
Chicago  suburb. 


68 


MOTION    PICTURE  HERALD 


April    2,  1932 


§TAGE  SHOWS 


THE 
SENSATIONAL 
EUROPEAN  HIT 

KISS  ME 
GOOD  NIGHT 


YOU'RE  THE  ONE 

YOU  BEAUTIFUL  SON-OF-A-GUN 
Great  6/8  Novelty  Song 

 O  

MELODY  FOX-TROT  BALLAD 

EV'RY  TIME 

MY  HEART  BEATS 

 o  


SEASONAL  NOVELTY  SONG 

SPRING  IS  HERE 
AGAIN 

LOTS  OF  LAUGHS  IN  THIS  ONE 
FOR  YOUR  AUDIENCES 


STOP  THE  SUN;  STOP 
THE  MOON 

(MY  GAL'S  GONE) 
A  New  Ballad 


(YOU  ONLY  WANT  ME) 

WHEN  NOBODY  ELSE 
IS  AROUND 

"Blue"  Rhythm  Ballad 


THE   OUTSTANDING  ORGAN 
NOVELTY  OF  THE  YEAR 

RHYMES 

Five  Illustrated  Choruses 
to  the  Set 


o 


WRITE  -  CALL  -  WIRE 

AL 
SALOMON 


Sp 


ecial  Service  Department 


Milwaukee  Wisconsin         Philadelphia  Mastbaum 


Week  ending  March  17 

"Cherry  Blossoms"  Idea  opens  with  Jue 
Fong,  Chinese  tenor,  singing  "Poor  Butterfly." 
He  gives  'way  to  the  chorus,  which  is  attired 
in  green  gowns  with  trimmings  resembling 
cherry  blossoms.  The  opening  episode  is  aug- 
mented by  a  young-  couple  who  does  a  bit  of 
fast  ballroom  dance-stepping. 

The  Eno  Troupe  is  a  quintet  of  jugglers  who 
are  very  adept  at  manipulating  their  feet  as 
well  as  their  bodies.  The  three  young  women 
of  the  troupe  are  as  talented  as  the  men. 

Jue  Fong,  master  of  ceremonies,  renders  an 
operatic  selection  and  then  sings  "When  Irish 
Eyes  Are  Smiling."  He  has  a  pleasing  per- 
sonality. 

For  its  next  number  the  chorus  gives  an 
American's  conception  of  a  coolie  dance.  The 
number  is  sprightly  and  is  augmented  by  Dor- 
thea,  control  dancer,  attired  in  red. 

Frank  Gaby  clowns  about  and  performs  as 
a  ventriloquist.  He  wisecracks  back  and  forth 
with  his  dummy  and  sings  "Many  Happy  Re- 
turns of  the  Day."  He  has  an  assistant  who 
shouts  from  the  balcony. 

For  its  next  number  the  chorus  is  attired 
in  black  outfits  and  carries  green  and  silver 
parasols,  which  sparkle  in  the  reflected  light. 


Dallas  RKO  Majestic 

Week  ending  March  18 

The  opening  turn  is  by  Lya  and  Wolf,  with 
a  succession  of  unique  aerial  acrobatics,  which 
include  single  arm  twists,  unusual  trapeze  work 
and  strong-jaw  accomplishments.  Bertolino  is 
a  ventriloquist  of  no  mean  ability,  and  his  mim- 
icry and  imitative  actions  are  enjoyably  dif- 
ferent. Apparently  a  Frenchman,  Mr.  Berto- 
lino, quite  an  adept  in  his  ventriloquy,  seems 
to  have  difficulty  only  in  putting  forth  his  ex- 
pressions in  English.  Sidney  Marion  and 
helper,  Marie  Du  Val,  are  not  so  hot  in  their 
routine  of  patter  and  gags,  though  Miss  Du 
Val  might  take  better  if  she  unraveled  a  real 
song,  as  her  voice  was  pleasing.  Mr.  Marion 
gave  a  very  weak  interpretation  of  "The  Pea- 
nut Vendor"  and  his  mannerisms  did  not  click 
with  the  Dallas  audience.  The  cream  of  the 
program  was  Earl  Lindsay's  Revue  with  Jackie 
Beekman  master  of  ceremonies.  The  act  was 
a  clever  combination  of  pep  and  musical  and 
dancing  numbers.  The  five  pretty  dancers  give 
a  varied  fare  of  tap,  toe  and  acrobatic  dancing 
to  the  accompaniment  of  Beekman's  peppy  han- 
dling. Altogether  a  nicely  balanced  troupe 
which  fill  out  a  good  RKO  vaudeville  bill  for 
the  Majestic. 


Bait 


imore 


Keith'! 


Week  ending  March  25 

The  first  act  was  Karre,  Mooney  and  Noyes, 
two  men  and  a  girl,  in  classic  ballroom  and 
adagio  dances  on  full  stage.  The  dancing  open- 
ed while  Edgar  Hunt,  pianist  and  baritone, 
played  the  "Blue  Danube"  waltz  with  orchestra. 
Finishing  this  came  a  blonde,  Winifred  Green- 
ough,  soprano,  and  sang  "All  of  Me."  Next 
Hunt  sang  "That's  Why  Darkies  Are  Born." 
Followed  some  adagio  work. 

Pettet  and  Douglas,  two  men,  one  a  dwarf, 
in  a  comedy  song,  dance  and  hokum  act  en- 
titled "Two  Gobs  On  Leave,"  won  some  ap- 
plause. The  next  act  was  Mercedes  and  Mile. 
Stantone,  in  musical  mind  reading.  Next  came 
Jim  McWilliams  in  comedy,  musical,  song  and 
monologue. 


Week  ending  March  18 

The  stage  show,  "Jungle  Rhythm,"  offered  a 
delightful  evening's  entertainment  with  several 
novel  features. 

In  a  setting  of  overhanging  palm  trees  and 
tropical  vegetation,  the  Dancing  Ensemble, 
dressed  as  savages,  danced  around  a  fire.  The 
house  was  darkened  and  the  Ensemble,  carry- 
ing large  black  shields,  gave  an  effective  drill 
and  dance. 

The  Three  Slate  Brothers,  versatile  come- 
dians and  dancers,  acted  as  masters  of  cere- 
mony and  swapped  jokes,  tap  danced,  indulged 
in  slapstick  comedy  and  generally  kept  things 
moving. 

Cherry  Blossom  and  June,  two  unusually 
clever  tap  and  acrobatic  dancers,  almost  stopped 
the  show  with  their  difficult  and  interesting 
feats.  Little  June  in  particular,  who  appeared 
to  be  about  10  years  of  age,  was  given  with 
well  deserved  applause. 

Laura  Hoffman,  coloratura  soprano,  sang  in 
a  pleasing  voice  of  wide  range. 

The  ballot  gave  an  interesting  and  graceful 
exhibition  drill  under  the  leadership  of  a  skilled 
drillmaster.  The  rhythm  and  grace  of  this 
number  was  unusual  and  were  further  enhanced 
by  striking  lighting  effects. 

Al  Trahan,  comedy  pianist,  with  the  assist- 
ance of  Yukona  Cameron,  offered  nearly  every- 
thing in  the  way  of  entertainment  from  singing 
and  dancing  to  wrestling.  This  was  an  exhibi- 
tion of  real  artistic  talent  descending  to  slap- 
stick comedy,  for  Trahan  possesses  splendid 
musical  technique  and  both  he  and  his  partner 
have  well  trained  voices. 

There  was  an  elaborate  finale  in  which  the 
ensemble  in  Indian  costumes  with  elaborate 
feather  headdresses  staged  a  weird  dance  as 
the  curtains  parted  showing  two  magnificent 
horses  running  at  breakneck  speed  on  a  tread- 
mill with  an  Indian  chief  in  full  regalia  stand- 
ing on  their  backs. 


San  Antonio  Sadler's 

Half  week  ending  March  12 

Eddie  See  opened  the  bill  with  several  lively 
tunes  which  registered  greatly  with  the  patrons. 

Those  featured  in  the  stage  show  included 
Little  Billy  Mack,  clever  tap  dancer ;  Barte 
Couch,  juve  songster ;  Routon's  Five  Educated 
Alley  Dogs;  Paul  Therado,  accordion  soloist; 
Ethel  Snow,  lyric  soprano  in  a  cycle  of  songs ; 
"The  Alabama  Bovs,"  stepping  musical  singers, 
and  The  Texas  Male  Quartette  brought  the 
vaudeville  at  this  tent  theatre  to  a  finish  with 
a  variety  of  melodies. 


"Spring  Fever" 

THE  TONIC  YOUR  AUDIENCE  NEEDS 

Write,  telephone  or  wire  your 
reservation  tor  this  hit  number. 
NATIONAL  Super-Orgologues 
are  sure-tire  wherever  played. 

"Looking  Backward"  "Motor  Mania" 
"European  Tour"  "Radio  Racket" 

"Literary  inDIGESTion" 

Rental  $5.00  -        Deposit  $5.00 

Sale  Price  Sio.oo 
Complete  thematic  cue  sheets  free 
I'Aiiii   wqire  for  catalogue  oc  new  coioRTOne  ein^ci^  lillij 


nPTlOnfiL   STUDIOS  Inc. 

T-T-t>  WE-TX   St,„  J-T.  NEW  YORK. N.Y. 


April    2,  1932 


MOTION    PICTURE  HERALD 


69 


CCGAN  SCLCS 


MERLE  CLARK  (Brooklyn  Paramount) 
presented  an  entertaining  song-fest,  with  a 
continuity,  outlined  to  the  audience  by  him- 
self, that  was  a  little  different  than  usual. 
Clark's  story  was  built  up  with  a  musical 
comedy  angle  and  proved  to  be  a  novel 
means  of  introducing  each  siging  number. 
Songs  featured  by  Clark,  and  all  sung  by 
the  audience,  were:  "Love,  You  Funny 
Thing,"  "Good  Night  Moon,"  "You're  the 
One,"  "Something  to  Remember  You  By," 
"Body  and  Soul,"  and  a  final  chorus  of  "I 
Found  You." 

The  entire  solo  was  capably  presented 
and  this  audience  appreciates  Clark's  ability 
to  entertain  in  any  way  he  chooses.  He  is 
a  personable  chap  who  possesses  a  likable 
manner. 


RAY  TURNER  (Columbus  Palace)  re- 
cently presented  an  enjoyable  community 
song  fest  that  was  full  of  comedy  and  proved 
to  be  one  of  the  most  entertaining  solos  this 
popular  organist  has  offered  since  his  in- 
augural program.  It  was  entitled  "The 
Trouble  Maker,"  and  really  was  a  burlesque 
on  "in-laws."  Opening  chorus  was  "I  Thank 
You,  Mr.  Moon,"  followed  by  "Was  That 
the  Human  Thing  to  Do."  A  special  chorus 
of  "Good  Night  Sweetheart,"  proved  to  be 
a  contest  between  the  boys  and  girls.  This 
was  followed  by  a  special  comedy  chorus, 
dedicated  to  mothers-in-law  which  started 
out  with  "M — is  for  the  Mug,"  etc.  Another 
boy  and  girl  special  and  two  regular  choruses 
of  "Blue  of  the  Night,"  and  "River  Stay 
'Way  From  My  Door,"  were  the  balance  of 
the  program.  This  fellow  Turner  has  this 
audience  singing  and  their  applause  proves 
his  popularity  and  their  appreciation. 


JACK  MARTIN  (Milwaukee,  Wisconsin) 
offers  "Leap  Year's  Love  Lorn,"  playing  an 
introductory  bit  with  the  words  flashed  on 
the  screen  to  the  tune  of  "Who's  Your  Little 
Whoosis?"  followed  by  "Somebody  Loves 
You,"  and  "Starlight"  accompanied  by  a 
cornet  player  from  the  orchestra.  Other 
selections  include  "Too  Late,"  a  comedy 
parody  to  "Good  Night  Sweetheart"  and 
"Now's  the  Time  to  Fall  in  Love." 


FRED  FEIBLE  (New  York  Paramount), 
junior  concert  organist,  presented  a  group 
of  numbers  for  his  concert,  that  had  been  re- 
quested by  the  radio  fans  of  his  daily  broad- 
cast. These  compositions  also  found  favor 
with  this  audience.  They  were:  Friml's 
"March  of  the  Musketeers,"  Lincke's  "Glow 
Worm,"  Lizt's  "Liebestraume"  and  excerpts 
from  "Guaranty."  Mr.  Feible's  capability  at 
the  organ  is  readily  shown  in  the  class  of 
compositions  his  followers  request. 


ROBERT  C.  CLARKE  (Detroit  Holly- 
wood) offered  a  clever  organ  prologue, 
"Singin'  the  Movies,"  bringing  in  the  vari- 
ous type  of  films  that  are  successful  today 
and  naming  a  number  of  the  stars  of  favor. 
This  was  tied  into  a  melodious  skit  written 
to  the  tune  of  "Faded  Summer  Love," 
"When  We're  Alone,"  "As  Time  Goes  By" 
and  "All  of  Me."  A  burlesque  of  "When  the 
Moon  Comes  Over  the  Mountain"  twisted 
into  an  amusing  parody  of  various  childhood 
rhymes  was  greeted  with  approval  by  the 
audience.  Mr.  Clarke's  playing  has  good 
melody  and  effects,  and  the  slides  were 
numerous  enough  to  draw  appreciative  re- 
action. 


FLOYD  WRIGHT  (Berkeley  Fox  Cali- 
fornia) is  one  organist  who  never  fails  to 
get  theatre  crowds  to  sing  when  familiar 
song  tunes  are  played  and  the  request  is 
made  for  vocalizing.  He  presents  "A  Grab 
Bag  of  Songs"  that  is  comprised  of  the  fol- 
lowing: "All  of  Me,"  "You're  the  One  I 
Care  For,"  "Love's  Old  Sweet  Song,"  "A 
Cheerful  Little  Earful"  and  "Goodnight 
Sweetheart."  As  he  plays,  word  slides  are 
run  on  the  screen.  This  organist  finds  that 
the  best  results  are  had  when  the  song  fests 
are  held  only  occasionally. 


MILTON  CHARLES  (Philadelphia 
Mastbaum)  dropped  the  usual  community 
singing  and  sang  and  played  "Just  Friends," 
"Was  That  the  Human  Thing  to  Do,"  and 
"Snuggled  on  Your  Shoulder,"  with  the 
house  in  darkness  and  flashlights  playing 
over  the  audience. 


OVERTURES 


CHARLES  B.  STONE  (Cincinnati  RKO 
Albee),  appropriately  to  St.  Patrick's  Day, 
has  wisely  chosen  "Echoes  of  Ireland"  for 
his  overture  this  week.  This  is  a  well 
selected  medley  of  the  most  popular  airs 
with  a  background  of  the  Emerald  Isle,  all 
executed  with  the  well  known  Stone  ar- 
rangement and  technique.  During  the 
presentation,  time  is  given  for  individual 
numbers  by  four  saxaphones  and  three 
violins,  playing  separately.  It  is  difficult, 
in  fact  impossible,  to  select  a  highlight  from 
among  the  various  tunes  composing  the 
medley,  as  each  one  seems  to  be  on  a  par 
with  the  one  immediately  preceding.  The 
audience  at  the  first  show  enjoyed  the  over- 
ture to  the  'nth  degree,  and  didn't  hesitate 
to  say  so  with  vociferous  applause. 


EDDIE  SEE  (San  Antonio  Sadler's)  and 
his  Concert  Orchestra  last  week  offered  two 
most  pleasing  musical  numbers  in  "Guilty" 
and  "Asleep  in  the  Deep."  Eddie  See  also 
rendered  a  special  trumpet  solo  which  was 
a  rare  treat  for  the  tent  show  audience.  A 
member  from  the  Texas  Quartet  did  a  spe- 
cialty which  climaxed  this  musical  presenta- 
tion at  Harley  Sadler's  Dramatic  playhouse. 


PHIL  FABELLO  (New  York  Coliseum) 
and  his  Rhythm  Boys  presented  a  "Group  of 
Favorite  Songs,"  for  their  overture  this 
week.  The  numbers,  "Home,"  "I  Found 
You"  and  "Milenburg  Joys,"  were  each  fea- 
tured in  an  entertainingly  different  manner 
and  the  aggregation's  efforts  were  well  re- 
ceived by  this  audience.  This  reviewer  has 
yet  to  find  a  music  director  and  his  or- 
chestra who  are  as  popular  with  their  pa- 
trons as  this  one  obviously  is. 


BILLY  LONG  (Brooklyn  Ridgewood) 
the  new  maestro  here,  and  his  fine  aggrega- 
tion of  musicians  offered  an  outstanding 
overture  this  week,  entitled  "Musical  Shades 
of  Blue."  Incorporated  in  the  presentation 
were  "Alice  Blue  Gown,"  "Blue  Horizon" 
and  "Blue  of  the  Night,'  each  number  beauti- 
fully played  and  presented  equally  well  as 
vocal  numbers.  Long's  own  singing  of  the 
last  named  number,  came  as  a  surprise  to 
the  audience,  and  their  appreciative  recep- 
tion accorded  him  proved  his  standing  with 
them. 


UP  AND  DOWN 
THE  ALLCy 


HELLO  EVERYBODY 

With  Spring  right  around  the  corner — 1 
said  Spring,  not  prosperity — and  Spring 
Fever  right  here  (shades  of  Sulphur  and 
molasses)  wouldn't  you  like  to  be  "Beside 
a  Rippling  Stream"?  .  .  .  That's  the  title 
of  one  of  Whitmark's  latest  tunes  .  .  .  and 
believe  you  me  it  sort  of  eases  that  spring 
fever  feeling  when  you  play  it  ...  I  might 
mention  that  it  was  written  by  Bernice  Pet- 
kere  .  .  .  Don  Francisco  (Frank  Doyle) 
and  one  of  his  orchestras  is  on  radio  station 
WOAI,  San  Antonio  now,  .  .  .  The  Don 
can  tickle  the  ivories  as  well  as  the  public 
and  he  is  quite  a  favorite  in  the  South  .  .  . 
I  understand  that  that  organ  job  in  London 
has  finally  been  nailed,  and  by  no  other  than 
Harold  Ramsey,  well-known  throughout 
this  country  and  one  of  the  few  organists 
playing  in  this  country  who  are  British 
citizens  .  .  .  Good-luck  Harold,  let's  hear 
from  you  .  .  .  I'm  sure  a  lot  of  your  friends 
here  will  be  interested  in  hearing  about 
things  "over  there." 

V 

G.  Howard  Scott,  organist  at  Asbury 
Park's  Convention  Hall  is  going  to  change 
his  theme  song,  "To  the  Sea,"  to  "To  the 
Boy."  .  .  .  Scottie  is  the  proud  Daddy  of 
a  boy  and  he  had  to  come  all  the  way  up 
here  to  tell  the  gang  about  it.  .  .  .  One  of 
the  outstanding  theme  songs  of  the  season 
is  Arthur  Jarrett's  "  'Neath  the  Silv'ry 
Moon,"  written  by  Cliff  Friend  and  pub- 
lished by  Robbins.  .  .  .  This  song  is  not 
only  being  featured  by  the  well  known  CBS 
song  stylist  as  the  theme  of  his  daily  broad- 
casts over  the  Columbia  System  but  is  like- 
wise an  important  feature  of  his  current 
stage  offering  at  the  Jersey  City  Stanley  .  .  . 
That  beautiful  tune,  "Paradise,"  published 
by  Leo  Feist,  is  a  practically  new  tune,  and 
is  already  on  top  of  the  best-seller  list.  .  .  . 

V 

Say  .  .  .  have  you  organists  seen  the  new 
illustrated  title  slides  that  Witmark  and 
Remick  are  using  for  their  numbers.  .  .  . 
Boy,  they're  beautiful  and  they  certainly  will 
help  enhance  your  programs.  ...  I  don't 
think  there  is  an  organist  in  the  country 
who  doesn't  know  Harry  (Pop)  Blair,  of 
Shapiro,  Bernstein  &  Company.  .  .  .  Well 
Pop  has  taken  over  the  special  service  de- 
partment in  addition  to  his  regular  duties. 
.  .  .  He  is  now  servicing  everything  and 
everyone  outside  New  York  City.  .  .  .  This 
includes  singers,  orchestras,  radio,  etc.  .  .  . 
Blair  has  been  with  this  firm  for  the  past 
nine  and  one-half  years  and  certainly  de- 
serves the  "break."  .  .  .  I'm  sure  every- 
one who  knows  this  "buzzard"  will  join  me 
in  wishing  him  good  luck.  .  .  .  Dick  Robert- 
son, popular  radio  and  recording  star,  has 
tied  up  with  Vincent  Lopez  and  his  orchestra 
as  soloist  and  will  be  featured  three  times 
a  week  in  Lopez's  broadcasts  over  WEAF. 
.  .  .  John  Gart,  organist  and  music  director 
in  many  theatres  on  the  Loew  circuit  is  now 
director  of  his  own  orchestra  at  Loew's 
Gates  Theatre,  Brooklyn.  .  .  .  Eddie  Paul, 
popular  music  director  of  the  Brooklyn 
Paramount  is  installing  Emil  Hollander  as 
music  conductor,  an  orchestra,  vaudeville 
and  possibly  an  organist  at  the  Alabama 
Theatre,  Birmingham.  .  .  .  The  house  has 
been  on  an  all  sound  policy  for  the  past  two 
months  and  Paul  has  been  chosen  to  super- 
vise the  reopening  of  the  new  policy  .  .  . 
and  will  stay  on  there  until  things  are  run- 
ning smoothly.  .  .  .  Paul  Whiteman  has 
lost  two  more  pounds  since  his  New  York 
engagement  and  now  weighs  \&7l/2  pounds. 

That's  all  there  is  for  now.    .   .  .  S'long. 

Ed  Dawson. 


70 


MOTION    PICTURE  HERALD 


April    2,    19  3  2 


TECHNOLOGICAL 


The  BLUEBOOK  Schoo 

By  F.  H.  RICHARDSON 


BLUEBOOK  SCHOOL  QUESTION  NO.  122— (A)  Exactly  what  is  meant  by  "arc  voltage"?  (B)  What  importance 
attaches  to  the  angle  of  the  lamp  or  carbons  when  using  the  ordinary  arc?  (C)  Using  the  ordinary  arc  and  assum- 
ing the  crater  floor  to  incline  from  the  vertical  at  an  angle  of  25  degrees — or  at  any  other  angle  for  that  matter — 
would  the  strongest  illumination  go  forward  to  the  center  of  the  condenser?  (D)  Explain  fully  what  importance 
attaches  to  the  distance  of  the  light  source  from  the  condenser,  using  either  ordinary  or  high  intensity  arc.  Go 
into  this  in  considerable  detail,  using  drawings  if  necessary. 


Answer  to  Question  No.  116 


Bluebook  School  Question  No.  116  was: 
"(A)  To  what  is  the  light  producing-power 
of  an  ordinary  arc  due?  (B)  What 
is  the  light  source  of  a-  high  intensity  arc 
and  why  is  it  more  brilliant  than  the  ordi- 
nary arc?  (C)  Just  what  various  items  in 
the  ordinary  arc  offer  resistance  to  current 
flow,  and  in  what  portion  does  each  offer 
resistance?  (E)  What  is  the  temperature  of 
the  high  intensity  gas  from  which  illumina- 
tion is  had? 

The  list  of  acceptable  replies  is  not  a  long 
one.  There  seems  to  be  considerable  mis- 
conception with  regard  to  some  of  these  mat- 
ters. Every  one  of  you  should  examine  your 
answer  carefully,  comparing  it  with  what  is 
published  below.  Those  answering  correctly 
are : 

Lester  Borst*,  C.  Rau  and  S.  Evans*, 
G.  E.  Doe*,  Lewis  Goldman,  John  Dudiak, 
Roy  J.  Arntson,  Bill  Doe*,  T.  Van  Vaulken- 
burg*,  James  McGuire*,  Pat  O'Brien*,  H. 
G.  Tonlin,  James  Devoy,  William  Sudbury, 
Tom  Turk,  S.  Evans,  S.  R.  Anderson,  Rich- 
ard T.  Lomax,  Frank  D.  True,  Dan  Rox- 
bury,  Dave  G.  Spondel,  George  Thompson, 
Dan  Graby  and  Lon  Shotts,  W.  D.  Sam- 
uels, Roland  Grandby,  Sam  and  Andrew 
Wells,  W.  D.  Little,  John  Williams,  Andy 
Bailey,  Henry  Davis,  Mike  McGuire,  R.  L. 
Henderson.  Thomas  Besley,  James  Young, 
Phillip  Ball. 

That  is  all,  and  it  is  the  smallest  list  in 
months.  There  seems  to  be  a  rather  aston- 
ishing lack  of  knowledge  concerning  the 
high  intensity  light  source.  I  believe  Lester 
Borst  made  the  best  reply  submitted  regard- 
ing items  A  and  B.  Here  it  is : 

"The  light-giving  power  of  an  electric 
arc  crater  floor  is  dependent  directly  upon 
(1)  its  temperature  per  unit  area,  usually 
stated  in  square  millimeters,  and  (2)  its  to- 
tal area.  The  temperature  of  the  ordinary 
electric  arc  will  remain  constant  at  the  vola- 
tilization temperature  of  carbon,  provided 
the  arc  be  operated  at  the  full  electrode  ca- 
pacity.  Its  crater  area  will  increase  with 


increased  current  glow.  Summing  up,  there- 
fore, the  light-producing  power  of  the  ordi- 
nary arc  will  be  the  candle  power  per  unit 
of  area  multiplied  by  the  number  of  units 
area  contained  in  the  crater  floor. 

"(B)  The  light  source  of  the  high  inten- 
sity arc  is  the  ball  or  bed  of  gas  contained 
in  and  retained  by  the  positive  carbon  cra- 
ter. This  gas  is  produced  by  the  volatiliza- 
tion of  rare  minerals  contained  in  the  posi- 
tive carbon  core.  It  is  more  brilliant  than 
is  the  crater  floor  of  the  ordinary  arc  for  the 
reason  that  it  is  held  at  very  much  higher 
temperature  than  the  volatilization  point  of 
carbon.  The  temperature  of  the  high  inten- 
sity gas  is  approximately  5,400  degrees  Cen- 
tigrade, whereas  that  of  the  ordinary  arc 
crater  floor  is  only  about  3,800  degrees  Cen- 
tigrade. The  candle  power  of  the  ordinary 
arc  is  now  set  at  approximately  160  per  sq. 
mm.,  whereas  that  of  the  high  intensity  is 
something  like  900.  The  chief  one  of  the 
rare  minerals  spoken  of  is  Cerium." 

As  to  C,  I  think  we  will  also  listen  to 
Borst,  whose  answer  is  at  least  as  good  as 
that  of  the  rest.  He  says : 

"Regardless  of  its  type,  every  electric  arc 
offers  three  factors,  each  of  which  contrib- 
ute to  its  resistance.  They  are  the  crater 
floor,  the  arc  stream  and  the  negative  car- 
bon tip.  From  the  best  information  availa- 
ble about  60  per  cent  of  the  total  resistance 
is  chargeable  to  the  crater  floor,  about  30 
per  cent  to  the  arc  stream,  and  the  remain- 
ing 10  per  cent  to  the  negative  carbon  tip. 
Since  the  highest  drop  occurs  at  the  crater 
floor,  it  of  course  offers  the  highest  resist- 
ance, hence  reaches  the  highest  temperature 
and  is  therefore  the  most  brilliant  light- 
producing  element.  This  latter  does  not  hold 
true  with  the  high  intensity,  however,  in 
which  the  gas  stream  has  the  highest  tem- 
perature." 

As  to  this  D,  we  shall  give  you  the  fig- 
ures supplied  by  the  National  Carbon  Com- 
pany, by  Dr.  E.  R.  Geib,  manager  of  the  arc 
department,  which  figures  are  approved  by 


Mr.  Bassett  of  the  Sperry  Gyroscope  Com- 
pany, who  has  for  many  years  worked  in 
the  development  of  high-power  light  sources. 
The  figures  are  as  follows : 

The  approximate  temperature  of  the  gas 
which  serves  as  the  light  source  in  high  in- 
tensity projection  arcs,  is  5,500  K,  5,300  to 
5,500  Centigrade,  or  9,500  to  9,800  Fahren- 
heit. "K"  means  absolute  temperature, 
which  may  be  explained  as  follows : 

Temperature  means  molecular  motion.  As 
temperature  is  lowered,  the  motion  becomes 
less  until  finally  it  ceases  altogether  at  a 
point  we  designate  as  absolute  zero.  There- 
fore, 5,500  K  represents  that  number  of  de- 
grees above  absolute  zero.  K-temperatures 
may  be  reduced  to  Centigrade  by  subtracting 
273. 

V 

"School"  Helps 

As  most  of  you  know,  S.  Evans  and  C. 
Rau,  projectionists  at  the  Capitol  theatre, 
in  Victoria,  B.  C,  Can.,  have  sent  in 
consistently  good  answers  to  every  "Blue- 
book  School"  question  for  a  long  while.  In 
a  letter  just  received  they  say: 

"We  gain  a  valuable  amount  of  knowl- 
edge through  our  endeavor  to  answer  the 
Bluebook  School  questions  correctly,  and 
also  have  a  lot  of  fun  in  doing  so.  We  find 
that  a  lot  of  things  that  we  think  we  know 
are  not  absolutely  clear  in  our  minds  when 
we  come  to  express  them,  and  answering  the 
Bluebook  questions  certainly  is  refreshing. 
We  have  been  connected  with  theatrical 
work  since  about  the  time  you  issued  your 
second  handbook,  and  we  trust  that  we  will 
still  be  at  it  when  you  issue  your  upteenth." 

I  firmly  believe  any  really  progressive, 
energetic  projectionist  will  rather  come  to 
enjoy  digging  out  the  answers  to  the  ques- 
tion propounded  in  the  Bluebook  school. 
Beyond  all  doubt,  any  man  will  benefit  by 
the  study  involved. 


April    2  ,    193  2 


MOTION    PICTURE  HERALD 


71 


THE  RELEASE  CHART 


Productions  are  listed  according  to  the  names  of  distributors  in  order  that  the  exhibitor  may  have  a  short-cut  towards  such  infor- 
mation as  he  may  need,  as  well  as  information  on  pictures  that  are  coming.  Features  which  are  finished  or  are  in  work,  but  to 
which  release  dates  have  not  been  assigned,  are  listed  in  "Coming  Attractions."  Running  times  are  those  supplied  by  the  dis- 
tributors.   Where  they  vary,  the  change  is  probably  due  to  local  censorship  deletions.    Dates  are  1931,  unless  otherwise  specified. 


ACTION  PICTURES 

(See  Mayfair  Pictures) 

ALLIED  PICTURES 

Features 


Running  Time 

Title  Star  Rel.  Date       Minutes  Reviewed 

Clearing  the  Range  Hoet  Gibson   Apr.  25 

File    113   Lew  Cody-Mary  Nolan  Feb.    19, '32  63... Mar.  4732 

Gay  Buekareo.  The  Hoot  Gibson-Myrna  Kennedy  

Hard  Hombre   Hoot  Gibson-L.  Basquette   Aug.  22 

Local  Bad  Man,  The  Hoot  Gibson-Sally  Blane   Jan.  16/32 

Spirit  of  the   West  Hoot  Gibson-Doris  Hit!   Mar..  '32  

Vanity  Fair   Myma  Loy-Conway  Tearle   ...Mar.,  "32  

Wild  Horse   Hoot  Gibson-Alberta  Vaughn  

Coming  Feature  Attractions 

Anna  Karenlna   All  Star  

Midnight  Alarm   All  Star   

Stoker.  The   Monte  Blue   

Three  Castles   All  Star   


ARTCLASS  PICTURES 


Features 


Star 


Cavalier  of  the  West  Harry  Carey   Nov. 

Convicted   Aileen  Pringle-Jameson 

Thomas   Sept. 

Cross  Examination   H.  B.  Warner-Sally  Blane- 

Natalle  Moorhead   

Maid,   to   Order  Jullen  Eltlnge-Geo.  Stone... Oct. 

Night  Life  In  Reno  Virginia  Valll-Jameson 

Thomas   Nov. 

Phantom,  The   "Big  Boy"  Williams- Allen* 

Ray   Dee. 

Pleasure   Conway  Tearle-Carmel  Myers. Sept. 

Unmasked   Robert  Warwick   Oct. 

White   Renegade   Oct. 

Without  Honors   Harry  Carey   Jan. 

Coming  Feature  Attractions 

Aeross  the  Line  Harry  Carey   

Auctioned  Off   

Border  Devils   Harry  Carey   

Bridesmaid   

Confidential   

Double  Sixei   Harry  Carey   

Foolish  Girlj   

Horsehoofs   Harry  Carey   

Humanity   

Hurricane  Rider,  The  Harry  Carey   

I  Accuse   

They   Never  Come   Back  Regis  Toomey- Dorothy  Sebas- 
tian   

Trusty  Triggers   Harry  Carey   

Where  Are  Your  Children?  


Running  Time 

Rel.  Date  Minutes 


Reviewed 


 75  

 63.. 

 Oct.  3 

 72.. 

.Feb.  I3.'32 

 73. 

 72.. 

 Aug.  8 

 70  . 

 66  

 62  

 66  

,'32  66.. 

.Jan.    16. '32 

BIG  4  FILM  CORPORATION 

Features 


Running  Time 

Rel.  Date       Minutes  Reviewed 

28  60  Nov.  2S 

I0,'32  Feb.  6,'32 

10, '32  

1 5, '32  60.  ..Mar.  I2,'32 

24  60  

15/32  


Title  Star 

Cyclone  Kid   Buzz  Barton   Oct, 

Human  Targets   Buzz  Barton   Jan. 

Mark  of  the  Spur  Bob  Custer   Feb. 

Murder  at  Dawn  Mulhall-Dunn   Feb. 

Quick  Trigger  Lee  Bob  Custer   Nov. 

Tangled   Fortunes   Buzz  Barton   Mar. 

Coming  Feature  Attractions 

Dance  Hall   Kisses  6  reels. 

Blazed   Trails   6  reels. 

Bull   Dog  Edition  

Driving  Demons   

Fighting  Gloves   

Gambling  Sex  

Guns  and  Saddles  6  reels. 

Highway  Riders   6  reels. 

Lure  of  the  Range  6  reels. 

Rip    Roaring   Brones  6  reels. 

Rio  Grande  Raiders  6  reels. 

Scarlet  Brand   Bob  Custer   Apr.  I0,'32  


BIG  PRODUCTIONS  FILM  CORPORATION 

Features 


Title 
Air  Eagles 


Star 

.Lloyd  Hughes-Norman 


Running  Time 
Rel.  Date       Minutes  Reviewed 
Kerry  6  reels  


Coming  Feature  Attractions 


Hellion's  Last  Cruise  6  reels. 

Rose  of  Chinatown  6  reels. 

Street!  of  Shadows  6  reels. 


B.  I.  P.  AMERICA 


Title  Star 

Bridegroom  for  Twe  Gene  Gerrard   Jan 

Carmen   Marguerite  Namara-Tom 

Burke   Apr. 

Fascination  Madeleine  Carroll   Apr. 

Flying   Fool.  The  Henry  Kendall-Benlta  Hume. .  Feb. 

Gables  Mystery.  The   Lester  Matthews- Anne  Grey..  Apr. 

Keepers  of  Youth  Garry  Marsh   

Many  Waters   Lillian  Hall-Davles   May 

My  Wlfe'e  Family   Gene  Gerrard   Apr. 

Shadow  Between,  The  Godfrey  Tearle- Kathleen  Ma» 

0' Regan 

Trapped  In  a  Submarine  John  Batten-Sydney  Seaward. Jan. 


Running  Time 

Rel.  Date       Minutes  Reviewed 
5/32  65...  Jan.  30,'32 


I, '32  70...  Jan.  I6,'32 

1/32  68  

1/32  Aug 

25/32....  72..       ..  ... 

.70...  Mar.  26/32 


29 


1/32.....  70.. 

15/32.  Mar.  26/32 

1/32        58  Sept.  19 

13/32  45.  .  .  Feb.  6/32 


COLUMBIA 

F eatures 


Title  Star  Rel. 

Behind  the  Mask  Jack  Holt-C.  Cummings  Feb. 

(Reviewed  under  the  title  "The  Man  Who 

Border   Law   Buck  Jones- L.  Tevar  Oct 

Branded   Buck  Jones   Sept. 

Dangerous  Affair,   A  Holt-Graves-Blane   Sept. 

Deadline   Buck  Jones   Dec. 

Deceiver,   The   Lloyd  Hughes- Dorothy 

Sebastian- Ian  Keith   Nov. 

Fighting  Fool.  The  Tim   McCoy   Jan. 

Fighting  Marshal,  The  Tim   McCoy   Dee. 

Final  Edition,  The  Pat  O'Brien-Mae  Clarke  Feb. 

Forbidden   Barbara  Stanwyck- Adolphe 

Menjou-Ralph  Bellamy  ...Jan. 

Guilty  Generation   Leo   Carlllo  -  C.  Cummings- 

Leslie  Fenton   Nov. 

Maker  of  Men  Jack    Holt-Richard  Crom- 
well-John Wayne   Dee. 

Menace,  The   Walter   Byron- Bette  Davis- 

H.  B.  Warner  Jan. 

Men  in  Her  Life.  The  Lois  Moran-Chas.  Blckfofd. .  Dec. 

One  Man  Law  Buck  Jones   Dee. 

One  Way  Trail  Tim  McCoy   Oct. 

Platinum  Blond*   Young-Harlow-R.    Williams. .Oct. 

Range  Feud   Buck  Jones   Dee. 

Ridln'   for  Justice  Buck  Jones   Jan. 

Secret  Witness   Wm.  Collier,  Jr.-Una  Merkel.Dee. 

(Reviewed  under  title  "Terror  by  Night") 

Shanghaied  Love   R.  Cromwell-Blane-N.  Beery. Sept. 

Shot  Gun  Pass  Tim  McCoy   Nov. 

South  of  the  Rio  Grande  Buck  Jones   Mar. 

Texas  Cyclone   Tim  McCoy   Feb. 

Three  Wise  Girls  Jean    Harlow  -  Mae    Clarke - 

Walter  Byron-M.  Provost. .  Jan. 


Running  Time 
Date        Minutes  Reviewed 

25  /  32  Feb.  6/32 

Dared) 

15  61  

1  61  Nov.  21 

30    77  Sept.  5 

3  68...  Jan.  30/32 


21  

20/32... 

18  

20/32... 


.63. 


. .  Nov.  28 


.58.. 
.66.. 


Feb. 

15/32         83...  Jan. 


27/32 
18/32 


19  82... 


25. 


.67. 


.Nov. 
.Dee. 


25/32         64...  Feb.  6/32 

10  75  Dee.  S 

4  63...  Feb.  20/32 

15  58  Oet.  31 

31  99  

I  56  Oct  3 

4/32  64...  Jan.  16/32 

12  68  Oet  17 


20  


5/32.. 
24/32.. 


.66  Nov. 

.59  


14 


11/32  68...  Feb.  13/32 


Coming  Feature  Attractions 


Big   Timer,  The  Ben  Lyon-C.  Cummings  Mar.  10/32. 

Criminal    Court  Edmund    Lowe-C.  Cummings  

Daring   Danger   Tim  McCoy   

Faith   Walter  Huston   

High  Speed   Buck  Jones-Loretta  Sayers. . .  Apr.  2/32. 

Love  Affair   Dorothy   Mackaill  -  Humphrey 

Bogart   

Riding    Kid    From    Sante    Fe..  Shirley  Grey   

Shopworn   Barbara  Stanwyck- R.  Toomey.  Mar.  25/32. 

Substitute  Wife,  The  

Vanity  Street   

War  Correspondent   Jack  Holt   

Zelda  Marsh   


..74...  Mar.  26/23 


FIRST  NATIONAL 

Features 


Title  Star  Rel. 

Alias  the  Doctor   R.   Barthelmess-M.   Marsh... Mar. 

Compromised   BenLyon-Rose  Hobart   Dee, 

(Reviewed  under  the  title  "We  Three") 

Fireman,  Save  My  Child  Joe  E.  Brown  Feb. 

Five  Star  Final  Edw.  G.  Robinson  Sept. 

Hatchet  Man,  The  Edward  G.  Robinson  Feb. 

Her  Majesty,  Love  Marilyn  Miller-Ben  Lyon.... Dec. 

Honor  of  the  Family  Bebe  Daniels   Oct. 

I  Like  Your  Nerve  D.  Fairbanks.  Jr.-L.  Young. Sept. 

Local  Boy  Makes  Good  Joe  E.  Brown  Nov. 

Penrod  and  Sam  Leon  Janney   Oct. 

Ruling  Voice,  The  Huston-Youno- Kenyon   Oct. 

Safe  In  Hell  Dorothy   Mackaill   Dee. 

Woman  from  Monte  Carlo,  The..Lil  Dagover-Walter  Huston. .Jan. 
Union   Depot   D.  Fairbanks,  Jr. -J.  Blondell.  Jan. 


Running  Time 
Date        Minutes  Reviewed 

26/32  62...  Mar.  12/32 

5  65  Sept.  12 


...67...  Feb.  27/32 

...89  June  27 

...74... Feb.  13/32 
...76  Nov.  14 


...66 
...70 
...68 
...71 
...76 
...75.... 


Oet. 
.  .Sept. 
.  .Oct 
. .  Aug. 
Nov. 
Dee. 

58... Jan.  9/32 
68  Dec.  26 


24 
19 
8 

23 

14 
26 


Coming  Feature  Attractions 


21/32. 
28/32.. 
1 1/32. 
28/32. 
25/32. 


Rel. 
Mar. 
Nov. 
Sept. 
Mar. 


Doctor  X   Lionel  Atwill-Fay  Wray  

Famous   Ferguson  Case,  The.... Joan  Blondell   May  7/32. 

It's  Tough  to  Be  Famous  Douglas  Fairbanks,  Jr  Apr.  2/32.. 

Jewel    Robbery,    The  Wm.    Powell- Kay  Francis   

Love  Is  a  Raeket  Douglas  Fairbanks,  Jr  June  18/32. 

Rich  Are  Always  With  Us  Ruth   Chatterton   May 

Strange   Love   of   Molly   LoiivalnLee  Tracy-Ann  Dvorak  May 

Tenderfoot,  The   Joe  E.  Brown  June 

Two  Seconds   Edward   G.  Robinson  May 

Week-end   Marriage   Loretta  Young- Norman  Foster.  June 

FOX  FILMS 

Features 

Title  Star 

After  Tomorrow   Chas.   Farrell-Marlan  Nixon. 

Ambassador  Bill   Will  Rogers   

Bad  Girl   lames  Dunn-Sally  Ellers  

Business  and   Pleasure  Will  Rogers- Jetta  Goudal  

Charlie  Chan's  Chance  Warner  Oland-L.  Watklns-M. 

Nixon-Ralph  Morgan-H.  B. 

Warner-A.  Klrkland   

Cheaters  at  Play  Thomas  Melghan-L.  Watklns. 

Cisco  Kid,  The  Baxter- Lowe- Montenegro  .... 

Dance  Team   James  Dunn-Sally  Ellen.... 

Delicious   Gaynor-Farrell   , 

Gay  Caballero,  The  George  O'Brien  -  Conchlta 

Montenegro   

Good  Sport   Linda  Watklns- John  Boles... 

Heartbreak   C.  Farrell-H.  Albright  

Over  the  Hill  Dunn-Ellers-Marsh-Crandall- 

Klrkwood-Lane   

Rainbow   Trail,   The  Geo.  O'Brien-Cecilia  Parker. 

Riders  of  the  Purple  Sage  G.  O'Brlen-M.  Churchill  

She  Wanted  a  Millionaire  J.  Bennett-S.  Tracy  

Silent   Witness,  The  Lionel  Atwlll-Greta  Nlssen.. 

Skyline   T.    Melghan  -  H.  Albright. 

Maureen  O'Sulllvan   

Sob  Sister   J.  Dunn  •  Linda  Watklns  

Solder.  The   Edmund  Lowe-Lois  Moran... 

Stepping  Sisters   Louise  Dresser  -  Wm.  Collier, 

Sr. -Minna  Gombell   

Surrender   Warner  Baxter-Leila  Hyams. 


Running  Time 
Date       Minutes  Reviewed 

13/32  Mar.  5/32 

22  70  Oct,  24 

13  88  July  18 

6/32.  57  Aug.  15 


Jan. 
Feb. 
Nov. 
Jan. 
Dee. 

Feb. 
Dee. 
Nov. 

Nov. 
Jan. 
Oct. 
Feb. 
Feb. 

Oct. 
Oct. 
Sept 

Jan. 
Dee. 


24/32.. 
14/32.. 


17/32... 
27  


..71. 
..57. 
..61. 
..57. 
106. 


28/32  60. 

13  68. 

8  59. 


.Jan.  9/32 
.Jan.  23/32 
....Oct.  10 
.Jan.  2/32 
....Dee.  12 


. .  Nov. 
..Oct 


 89. 

3/32  60. 


18... 
21/32.. 
7/32.. 

II  

25  

27  

10/32.. 
«  


.57. 
..74. 
..73. 

..70. 
..71. 


.59. 
.69 


....Oet  SI 

 Dee.  5 

....Sept.  19 
.Feb.  27/32 
.Feb.  13/32 

....Aug.  22 
....Sept  28 
....Aug.  22 


.  Dee. 
Dec. 


72 


MOTION    PICTURE  HERALD 


April    2,  1932 


(THE  RELEASE  CHART— CONT'D ) 


Landi .  . 
Barrymore. 


Rel.  Date 
Oct.  4. 
Nov  15. 


0,'32.. 
3/32.. 


Title  Star 

Wicked   V.  McLaglen- Elissa 

Yellow   Ticket.   The  Elissa  Lam 

Coming  Feature  Attractions 

Almost  Married   Violet  Heming  -  Ralph  Bel- 
lamy-Alexander Kirkland  

Amateur   Daddy   Warner  Baxter-Marian  Nixon. Apr. 

Careless  Lady   loan  Bennett-John  Boles  Apr. 

Devil's  Lottery   Elissa  Landi- Alexander  Kirk- 
land-Vic.   McLaglen   Mar. 

Disorderly  Conduct   Sally  Ellers- Ralph  Bellamy- 
Spenser  Tracy   Mar.    20. '32 

Killer,   The   George  O'Brien   

Man   About  Town  Warner  Baxter- Karen  Morley.  May 

Rebecca  of  Sunnybrook  Farm  Gaynor- Farrell   May 

Society    Girl   J.  Dunn-P.  Shannon-S.  Tracy.  May 

Trial  of  Vivian   Ware.  The  J.  Bennett-D.  Cook-L.  Bond  May 

While  Paris  Sleeps  McLaglen-Helen  Mack   

Woman  in  Room  13  Landi-Bellamy-Hamilton    ...May      I, '32. 

Young  America   Tracy-Kenyon-Bellamy   Apr.    17. '32. 


Running  Time 

Minutes  Reviewed 

 55  Aug.  8 

 76  Oct.  17 


.Mar.    12.  '32 


27,'32. 


15/32. 
29. '32. 
22.'32.. 
8.'32. 


MAYFAIR  PICTURES 

(Formerly  Action  Pictures) 
Features 


Running  Time 
Rel.  Date        Minutes  Reviewed 
.59..       Nov.  14 

 Mar.   26, '32 

.59  Oct.  31 

.59... Jan.  9/32 
.60... Jan.    30. '32 
.Feb.     6. '32 


30. 

15/32.. 

15  

15  

1/32.. 
10/32..... 60. 
1/32  

30  62  Dec.  26 

1/32.. ...60. ..Jan.  23/32 

1/32  63. ..Mar.  19/32 

1  59  

15  63  Nov.  28 


Date 


Running  Time 

Minutes  Reviewed 


5/32.. 
13/32.. 
2/32.. 


..84. 
..90. 
.128. 

.125. 


.Jan.  16/32 
.  Mar.  5/32 
 Dec.  12 


Title  Star 

Anybody's  Blonde   Dorothy  Revier-Edna  Murphy. Oct. 

Behind  Stone  Walls  Eddie  Nugent-Priscilla  Dean. Mar. 

Chinatown  After  Dark  Carmel   Myers-Rex   Lease  Oct. 

Dragnet   Patrol   Glenn  Tryon-Vera  Reynolds. .  Dec. 

Docks  of  San  Francisco  Mary   Nolan- Jason   Robard . . .  Feb. 

Monster  Walks,  The  Rex  Lease- Vera  Reynolds  Feb. 

Passport  to  Paradise  lack    Mulhall-B.    Mehaffey. . .  Apr. 

Night  Beat   Jack  Mulhal-Patsy  R.  Miller.Nov. 

Sally  of  the  Subway  J.  Mulhall-D.  Revier  Jan. 

Sin's   Pay    Day  D.   Revier- Forrest  Stanley. .  .Mar. 

Sky  Spider,  The  Glenn    Tryon-Beryl    Mercer  . Oct. 

Soul  of  the  Slums  Wm.  Collier.  Jr.-B.  Mehaffey. Nov. 

METRO-GOLDWYN-MAYER 

Title  Star  Rel. 

Arsene   Lupin   Lionel  and  John  Barrymore- 

Karen  Morley   Mar. 

Beast  of  the  City.  The  Walter  Huston-Jean  Harlow..  Feb. 

Ben  Hur   Ramon  Navarro- May  McAvoy.  Jan. 

(Reissue-Synchronized) 
Big  Parade   John  Gilbert   Dee. 

( Re-issue-Sound) 

Champ,  The   Wallace  Beery-Jackie  Cooper. Dee. 

Cuban  Love  Song.  The  L.  Tibhett-L.  Velez  Oct 

Emma   Marie  Dressier   Jan. 

Flying   High   Bert  Lahr-C.  Greenwood  Nov. 

Freaks   Wallace  Ford-Leila  Hyams.  .Feb. 

Guardsman.  The   Lunt-Fontanne-Z.  Pitts   Nov. 

Hell   Divers   Beery-Gable   Jan. 

Lovers  Courageous   R.  Montgomery- Madge  Evans. Jan. 

Mata  Hari   Garbo-R.  Navarro   Dee. 

New  Adventures  of 

Get  Rich  Quick  Walllngford,  The.Wm.  Halnes-Durante   Oct. 

Passionate  Plumber   Buster  Keaton- Durante   Feb. 

Phantom  of  Paris.  The  John  Gilbert-Leila  Hyams. .  .Sept. 

Polly  of  the  Circus  Marian  Davles-C.  Gable  Feb. 

Possessed   Joan  Crawford-Clark  Gable.. Nov. 

Private  Lives   Shearer-Montgomery   Dec. 

Sin  of  Madelon  Claudet,  The  Helen  Hayes-Lewis  Stone  Oct. 

(Reviewed  under  title  "The  Lullaby") 

Tarzan,  the  Ape  Man  Johnny   Weismuller  -  Maureen 

O'Sullivan   Apr. 

West  of  Broadway  J.  Gilbert-Brendel-L.  Moran.Nov. 

Coming  Feature  Attractions 

After  All   Robert  Young   

Are   Yeu    Listening?  William    Haines-M.    Evans.. Mar.    26/32.  76... Mar.  5/32 

As  You  Desire  Me  Garbo  -  Von  Strohelm  •  M. 

Douglas   

But  the  Flesh  Is  Weak  Robt's  Montgomery-Gregor  ..Apr. 

China  Seas   

Downstairs   John  Gilbert   

Footlights   Buster  Keaton   

Grand  Hotel   Garbo- John  Barrymore   

Huddle   Ramon  Novarro-M.  Evans  Apr. 

Letty   Lynton   loan  Crawford-Montgomery. ..  May 

Limpy   Jackie  Cooper-"Chlc"  Sale.. Apr. 

Night  Court.  The  W.  Huston  -  P.  Holmes  - 

A.  Page   May 

Prosperity   Dressier- Moran   

Red    Haired  Woman  

Sky  Scraper    M.  Evans   

Strange  Interlude   Shearer-Gable   Apr.  30/32  

Three  Blondes  

Wet  Parade   Walter  Huston-Dorothy  Jordan 

Nell  Hamilton   Mar.    26/32.  Mar.  12/32 


5  

31  

2. '32.. 

14  

20/32.. 

7  

16, '32.. 
23/32.. 
26  

3  

6/32.. 

12  

27/32.. 

21  

12  

24  


2/32. .  . 
28  


..86. 
..73. 
..61. 
..64.. 
..81. 
.1  13. 
..77. 
..91. 

..94.. 
..74. 
..74. 
..70. 
..76. 
..85. 
.  74. 


....Oct.  17 

 lOct.  24 

.Jan.  2/32 
....Oct.  24 
.Jan.  23/32 

 Aug.  8 

 Dec.  26 

.Feb.  27/32 
.Jan.  9/32 

...Sept.  19 
.Mar.  19/32 
.  Nov.  ?i 
.Mar.  26/32 

 Oct.  31 

....Dee.  26 
 Oct.  3 


I  01.  .  .  Feb.  20/32 
.66  Aug.  22 


9/32. 


23/32. 
14/32. 
16/32. 


Title  star 

Broken  Wing.  The  Lupe   Velez-Melvyn  Douglas. 

Cheat.  The   T.  Bankhead   

Dancers  in  the  Dark  Miriam  Hopkins-Jack  Oakle. 

Dr.  Jekyll  end  Mr.  Hyde  Frederic  March-M.  Hopkins.. 

False   Madonna,   The  Kay   Francis- Wm.  Boyd  

Girls  About  Town  Kay  Francis-L.  Tashman  

His  Woman    G.  Cooper -C.  Colbert   

Husband's  Holiday   Clive  Brook-V.  Osborne  

Ladies  of  the  Big  House  Sylvia  Sidney-Wynne  Gibson 

My   Sin   Tallulah  Bankhead- March  .. 

No  One  Man   Carole  Lombard- Ricardo  Cor 

tez-Paul  Lukas   

Once  a  Lady  Ruth  Chatterton   

One  Hour  with  You  Maurice  Chevalier- Jeanette 

MacDonald-Genevieve  Tobin. 

Rich  Man's  Folly  G.  Bancroft- Frances  Dee  

Road  to  Reno  Charles  Rogers   

Shanghai  Express   Marlene  Dietrich-C.  Brook... 

Sooky   Jackie  Cooper- Robt.  Coogan- 

J .  Searl   

Strangers  in  Love  Frederic  March-Kay  Francis. 

This   Reckless  Age  Buddy  Rogers-Peggy  Shannon. 

Tomorrow  and  Tomorrow  Ruth  Chatterton- Paul  Lukas. 

Touchdown   R.  Arlen-C.  Starrett-J.  Oakie. 

Twenty-Four  Hours   C.  Brook-Kay  Francis  

Two  Kinds  ef  Women  P.  Holmes-M.  Hopkins  

Wayward   Nancy  Carroll- Richard  Arlen 

Wiser  Sex,  The  C.  Colbert-Wm.  Boyd  

Working  Girls   Paul  Lukas- Judith  Wood- 
Buddy  Rogers   


Running  Time 

Rel.  Date  Minutes  Reviewed 

Mar.    25/32   74  

Nov.    28   70  Dee  19 

Mar.    11/32  74...  Mar.  26/32 

Jan.      2/32  98  Dee.  26 

Dec.     5  68  Nov.  28 

Oct.    31  80  Oct.  17 

Oct.     3  79  Dee.  12 

Dec.    19  68... Jan.  2/32 

Dec.    26  77  Deo.  19 

Sept   26.  78  Sept  It 

Jan.    30/32  73... Jan.  30/32 

Nov.     7  80  Oct.  17 

Mar.     25/32  80  

Nov.    14  80  Dec.  5 

Oct.    17  73  Sept.  5 

Feb.    12/32        84...  Feb.  27/32 

Dec.    26  80  Dee.  12 

Mar.     4/32  Feb.  20/32 

Jan.     9/32  76...  Jan.  16/32 

Feb.     5/32  80...  Feb.  6/32 

Nov.    14  77  Oct  31 

Oct.    10  68  Sept.  12 

Jan.    16/32        73... Jan.  23/32 

Feb.    19/32  74...  Feb.  20/32 

Mar.    18/32  74.  .  .  Mar.  19/32 

Dee.    12  77  


Coming  Features 


)ome  On.   Marines   (Tent.)  Chester  Morris- Rich'd  Arlen. June  10/32... 

Horse   Feathers   Four   Marx  Bros  

Lives  of  a  Bengal  Lancer,  The... Clive  Brook-Phillips  Holmes  

Han   Service   (Tent.)  Leslie    Howard                         May  20/32.. 

Merrily   We   Go   To   Hell  S.    Sidney- Fredric    March. ..May  20/32.. 

Vlerton  of  the  Talkies   (Tent) ...  Stuart   Erwin                          'une  17/32.. 

Miracle  Man,  The  S.   Sidney-C.    Morris  Apr.  1/32. 

Misleading    Lady   Claudette  Colbert-Stuart  Er- 

win-Edmund   Lowe   Apr.  15/32.. 

search    For    Love    (Tent.)  Miriam   Hopkins-Paul  Lukas- 

Chas.   Ruggles   une  24/32.. 

Sinners  In  the  Sun  Carole  Lombard-C.   Morris. ..May  27/32.. 

Sky  Bride  (Tent)  Virginia  Bruce-Frances  Dee- 

Rich'd  Arlen-J.  Oakie  Apr.  29/32.. 

Strange  Case  of  Clara  Dean  Wynne  Gibson-Pat  O'Brien..  May  6/32. 

This  Is  the  Night  Lily  Damlta-Chas.   Ruggles. .  Apr.  8/32. 

Thunder  Below   T.  Bankhead-C.  Bickferd-P. 

Lukas   May  13/32.. 

World  and  the  Flesh.  The  G.  Bancroft-M.  Hopkins  Apr.  22/32.. 


PEERLESS  PRODUCTIONS,  INC. 


Features 


Title  Star 

Lovebound   N.  Moorhead-J.  Mulhall-Rey 

D'Arcy   Mar. 

'Reckoning.  The   Jas  Murray-Sally  Blane  Feb. 

Sea  Ghost  The  L.  La  Plante-Alan  Hale  Nov. 

Sporting  Chance.  The  Wm.   Collier,  Jr. -Claudia 

Dell-James    Hall   Nov.  2 


RKO  PATHE 

Features 

Title  Star  Rel. 

Bad   Company   Helen  Twelvetrees   Oct. 

Big  Gamble,  The  Bill  Boyd   Sept 

Big  Shot  The  Eddie  Qulllan   Dee. 

Carnival   Boat   Bill   Boyd   Mar. 

Devotion   Ann  Harding   Sept 

Freighters  ef  Destiny  Tom  Keene   Oct. 

Lady  with  a  Past  C.  Bennett-B.  Lyon   Feb. 

Panama  Flo   Helen  Twelvetrees   Jan. 

Partners   Tom  Keene   Jan. 

Prestige   Ann  Harding   Jan. 

Saddle  Buster,  The  Tom  Keene   Mar. 

Suicide  Fleet.  The  Boyd- Armstrong-GIeason  ....Nov. 

Sundown  Trail   Tom   Keene-M.  Shilling  Sept 

Tip  Off,  The  E.  Qulllan- R.  Armstrong  Act 


Running  Time 
Rel.  Date        Minutes  Reviewed 


1/32  

15/32.....  63. 
I  64. 


.69. 


.Nov. 


Date 

2.. 
4.. 


32. 


Running  Time 

Minutes  Reviewed 

 75  Sept  12 

 63  Sept  26 

66  Dee.  12 

62...  Mar.  26/32 

84  Sept.  26 

60  Oct.  31 

80...  Feb.  13/32 
Jan.  23/32 
2/32 
6/32 

60  

87  Dee.  5 

55  Oct.  24 

75  Oct.  31 


74 

.58...  Mar. 

.71. ..Jan. 


7''32';;-;;   Coming  Features 


13/32. 


Ghost  Valley   Tom   Keene- Myrna   Kennedy  May 

Sunset  Trail  Tom   Keene- Rochelle  Hudson  

Truth  About  Hollywood  Helen  Twelvetrees   

Unmated   Constance  Bennett   

Westward   Passage   Ann   Harding   May  13/32.. 

Young   Bride   Helen  Twelvetrees   Apr.  8/32. 


MONOGRAM  PICTURES  CORPORATION 


Features 


Title  Star  Rel.  Date 

Forgotten  Women   M.  Shilling-Rex   Bell  Dee.  I. 

Galloping  Thru   Tom  Tyler   Dee.  5. 

Ghost  City    Cody-Shuford   Dee.  20. 

In  Line  fo  Duty  Sue  Carol-Noah   Beery  Oct.  I. 

Land  of  Wanted  Men  Bill  Cody   Oct. 

Law  of  the  Sea  All  Star   Dec. 

Man  from  Death  Valley,  The  Tom  Tyler   Sept 

Midnight  Patrol   Regis   Toomey-Mary   Nolan.. Apr. 

Oklahoma  Jim   Bill  Cody   Oct. 

Police  Court   Leon  Janney-H.  B.  Walthall.  Feb. 

Single   Handed  Sanders  Tom  Tyler   Feb. 

Texas  Pioneers   Bill  Cody-Andy  Shuford  Feb. 

Two-Flsted   Justice   Tom  Tyler   Oct. 


Running  Time 

Minutes  Reviewed 
 67  Dee.  12 

 68  

20    60  

1  64  Oct  10 

30  62  

15  61  

1  62  

10/32  

10  60... Jan.  23/32 

15/32  65...  Mar.  5/32 

1/32  59  

15/32   58  

20    53...  Feb.  6/32 


RKO  RADIO  PICTURES 

Features 


Title 
Are  These 


Our 


Arm  ef  the  Law  Rex   Bell,   Lina   Basquette. .  Apr.    20'32  7  reels. 

County  Fair   Ralph    Ince-Hobart   Bosworth  Apr.     1/32  7  reels. 

Man  from  New  Mexico  Tom  Tyler   Apr.      1/32  6  reels. 


Star  Rel.  Date 

Children?  Erie  Linden- Rochelle  Hudson- 

Arlene  Judge   Nov. 

Consolation  Marriage   Irene  Dunne-Pat  O'Brien. ...  Nov. 

Fanny  Foley  Herself  Edna   May  Oliver  bet 

Friends  and   Lovers  Lily  Damita-Adolph  Menjou- 

Eric  Von  Strohelm  Oct. 

Girl  of  the  Rio.  The  Dolores  Del  Rio-Leo  Carlllo.  Jan. 

Ladles  of  the  Jury  Edna  May  Oliver  Feb. 

Lady  Refuses.  The  Betty  Compson-John  Darrow.Mar. 

Lost  Squadron   Richard  Dix-Mary  Astor  Mar. 

Men   of  Chance  Mary  Astor-Rlcardo  Cortez..Jan. 

Peach   0'    Reno  Woolsey-Wheeler   Dee. 

Secret  Service   Dlx-Shlrley  Grey   Nov. 

Way  Back  Home  Phillips  "Seth  Parker"  Lord.  Nov. 

(Reviewed  under  the  title  "Other  People's  Business") 
Woman  Commands.  A  Pola  Negri   


Running  Time 

Minutes  Reviewed 


.  Jan. 


14  

.83. 

....Oet 

17 

7  

.  .81. 

 Sept. 

5 

10  

..72. 

 Aug. 

15 

8  

..68. 

 Aug. 

15 

15/32... 

..69. 

.Jan.  16/32 

5/32... 

..64. 

....  Dee. 

19 

8  

..67. 

 Dee. 

19 

12/32... 

.79. 

.Mar.  5. 

32 

8/32... 

..63. 

....Nov. 

14 

25  

..70. 

 Nov. 

14 

14  

..68. 

 Oet 

10 

13  

..81. 

....Oet. 

3 

1/32... 

..84. 

.Jan.  2, 

32 

PARAMOUNT  PUBLIX 

Features 


Coming  Feature  Attractions 


.  Title  Star  Rel.  Date 

Beloved  Baohelor   Paul    Lukas-D.   Jordan  Oct.  24. 

Broken  Lullaby   L.  Barrymore-N.  Carroll  - 

P.   Holmes   Feb.  26/32.. 

(Reviewed  under  the  title  "The  Man  I  Killed") 


Running  Tlmt 

Minutes  Reviewed 
 74  Oet.  3 


.94... Jan. 


Beast,  The   

Bird  of  Paradise  D.   Del  Rio- Joel  McCrea  

Girl  Crazy   E.  Qulllan- D.  Lee-Wheoler- 

Woolsev   Mar.    25/32  75 

Hell   Bent   For   Election  Edma    May  Oliver  

-fold  'Em  Jail  Edna  May  Oliver- Wheels.-- 

Woolsey-Roseoe  Ates   


April    2,  1932 


MOTION    PICTURE  HERALD 


73 


THE  RELEASE  CHART-- CCNFD ) 


Title  Star  Rel.  Date 

Is  My  Face  Red  Ricardo  Cortez-R.  Armstrong  

March  of  a  Nation  Dix-Dunne   

Office    Girl   Renate  Muller-J.  Hulbert    ...Apr.     8, '32 

Roadhouse  Murder,  The  Eric   Linden-Dorothy   Jordan.  May     6, '32. 

Roar  of  the   Dragon  Richard   Dix-Gwili  Andre  

State's  Attorney   John  Sarrymore-H.  Twelve- 
trees-Mary  Duncan   May  20,'32. 

Symphony  of  Six  Million  Irene  Dunne-Rica-do  Cortez..Apr.    IS, '32. 


Running  Time 

Minutes  Reviewed 


SONO  ART-WORLD  WIDE 

Features 


Title 

Cannonball  Express, 


Star  Rel.  Date 

The  Tom  Moore-Rex  Lease-Lucille 

Browne   Feb.  7/32. 

Devil  on  Deck  Reed  Howes-Molly  O'Day  Jan.      I, '32. 

Is  There  Justice?  Rex  Lease,  Walthall,  Blanche 

Mehaffey   Oct. 

Law  of  the  West  Bob  Steele   Mar, 

Mounted  Fury   J.   Bowers-Blanche  Mehaffey.  Dec. 

Neck   and   Neck  Glenn  Tryon-Vera  Reynolds. .  Nov. 

South  of  Sante  Fe  Bob  Steele   Jan. 

'J.  S.  C. -Notre  Dame  Football  Game   Jan. 


Running  Time 

Minutes  Reviewed 


...63...  Mar. 
..62  


I9,'32 


4  62  Oct.  3 

20,'32  '58. ...Mar.  26, '32 

I  65... Jan.  9,'32 

4  63  Nov.  7 

8. '32  61  

17. '32         50... Jan.    30. '32 


Coming  Feature  Attractions 

Scoop   


STATE  RIGHTS 


Features 

Title  Star 
Alice  In  Wonderland  Ruth  Gilbert   

Battle  of  Galllpoll,  Tha  Carl  Harbord   

Blonde  Captive,  The  

Blue  Danube   Joseph  Schildkraut. . 


.Thorny  Bourdelle 


Cain   

Carnival   foseph  Schildkraut... 

Calendar,  The   Herbert  Marshall, 

Edna  Best 

Cossacks  of  the  Don  Emma   Cessarskaya. . 

Drifter,  The   Wm.  Famum-wo^n 

Beery   

Discarded  Lovers   N.  Moorehead   

Ebb  Tida   ..Joan  Barry   

Emll  and  the  Detectives  Fritz  Rasp   

Explorers  of  the  World  

Fool's  Advlee,  A  Frank  Fay   

Flute  Concert  of  Sanssoucl . . .  Otto  Gebuehr   

Frail  Women   Mary  Newcomb   . . . 

Gentleman  of  Paris,  A  Arthur  Wontner  ... 

Ghost  Train,  Tha  Jack  Hulbert   

Gipsy  Blood   Marguerite  Namara. 

Great  Gay  Road,  Tha  Stewart  Rome   


Dist'r  Rel. 
Unique  Foto 

Film   Sept. 

Wardour  Films..  Dec. 
Capital  Films  .  Feb. 
W.    &    F.  Film 

Service   

Talking  Pic. 

Epics   Jan. 

Gaumont-W  &  F  


Running  Time 
Date  Minutes  Reviewed 

30  55  Sept.  26 

4  76  Dec.  12 

26,'32.58  Mar.  5,'32 


 72...  Feb 

15,'32.78...Feb 


6,'32 


Gaumont-W  oV  F  

Amkino   Mar. 


Great  Passion,  Tha  Camilla  Horn 

Grief  Street   Jean  Royce   

Hell's   House   J.  Durkln-Pat  O'Brien 

Bette  Davis   

tieroes  All   

Hindis  Wakes   Belle  Chrystall  .... 

His  Grounds  for  Divorce  Lien  Deyers   

Hobson's  Choice   Viola  Lyel   

Killing  to  Live  

Law  of  the  Tong  Phyllis  Barrington. 

Man  of  Mayfalr  Jack  Buchanan   


Capital  Films...  Feb. 
Tower  Prod'f ns. Jan. 

Para.. British   

Ufa   Dec. 

Raspln  Prod't'ns  

Frank  Fay   

Ufa   Oct. 

Radio-British   

Gaumont   

Gainsborough- 

Gaumont   

British  Int'n't'l  

Butchers  Film 

Service   

Tobls   Oct. 

Chesterfield   


20/32 
Nov.  21 


 78...    .Nov.  7 

18, '32.  81...  Mar.  26,'32 

IO,'32.7I...Mar.  26/32 
20, '32. 59...  Jan.  30.'32 
,  74...  Mar.  12/32 

18....  75... Jan.  9.'32 

 82  Dec.  19 

 Feb.  20/32 

16. ...82  Oct.  24 

 7 1...  Feb.  6/32 

 78...  Jan.  I6.'32 


.70  Oct.  10 

.91  Dec.  5 


 90  Nov. 

7....  90  Oct. 

 65  Oct 


Missing  Rembrandt,  The  Arthur  Wontner. 

Money  for  Nothing  Seymour  Hicks  .. 

Night  Raid   Albert  Prejean  .. 


-Private  Scandal,  A  Marian  Nixon-Lloyd 

Hughes   

-Puss  In  Boots  Junior  Addarlo   

Riders  of  Golden  Gulch  Buffalo  Bill,  Jr.... 


Road  to  Life  Mikhail  Zharov 

Service  for  Ladle*  ..Leslie  Howard  , 


Song  Is  Over,  The  Dane  Hald  ... 

Speckled  Band,  The  Lynn  Harding  . 

Splinters  In  the  Navy  Sydney  Howard 

Stamboul   Warwick  Ward   

Strictly  Business   Betty  Amann   

Sunshine  Susie   Renate  Muler  

Susanna  Macht  Ordnung  Truus  Van  Alien  

Tempest,  The    Emll  Jannings   

Thirty  Days   M.  O'Sullivan-Betty 

Compson   

Two  Souls   Gustav  Froellch   

Two  White   Arms  Adophe    Menjou  .. 

Unfortunate  Bride,  The  Maurice  Schwartz- 

Un  for  the  Cup   John  W.  EntwhlVtio.' 

Waltz  by  Strauss,  A  Hans  Junkerman  ... 

Women  Men  Marry  Harlan-Blane   


B.  F.  Zeldman.  Feb. 

Imperial   Films..  Nov. 

Gaumont-Galns- 
borough   

Ufa   Feb. 

British  Int'n't'l  

Amkino   

Willis  Kent  ....Dec. 

Paramount- Brit- 
ish  „.  

Twickenham 

Films   

British  Int'n't'l  

Protex  Trading 
Corp  Nov. 


.Headline  Pie  

Picture  Classics.  Mar. 
.  West  Coast 

Studios  

.Amkino   

.  Paramount 

British   

.  Asso.  Cinemas.  .Apr. 
.First  Division. ..  Nov. 

.Gaumont-W  &  F  

.  Paramount-Brit- 
ish   

.  British  Int'n'tl  

.  Gainsborough   

.  Foreign  Talking 

Pictures   Oct. 

Ufa   Mar. 


IO,'32.75...Feb.  20,'32 
II  58  Dec.  5 

 79  Oct.  10 

19, '32. 79...  Feb.  27,'32 

 65  Oct.  24 

 Dee.  19 

15  56... Jan.  9,'32 


.Jan. 


9.'32 


..84... Mar.  19/32 
..73...  Feb.  13/32 


 72  Nov.  14 

27/32. 38...  Mar.  12/32 


.Jan.  23/32 
.Feb.  6/32 


 90...  Feb.  6/32 

1 1  ,'32. 90...  Mar.  12/32 

6.... 67  Nov.  14 

,  77  Nov.  21 


.75  Nov.  7 

.37...  Mar.  19/32 
.88... Jan.  9/32 


Patrician  Pie. 
Capital  Films. 
MGM- British 


Judea  Film,  Ine  

Gaumont-Brltlsh  

Capital  Films  .Feb. 
Headline  Pic  


15  82  

15/32.  105.  .Mar.  26/32 


....Nov.  14 
.  Feb.  6/32 
.Mar.  26/32 


22. ..100. 

 80. 


 Oct  10 

1 0/32. 89...  Mar.  5/32 
 69  Mar.  7 


TIFFANY 

Features 

Title  Star  Rel.  Date 

Alias  the  Bad  Man  Ken  Maynard   Oct.  I. 

Arizona  Terror   Ken  Maynard   Sept.  13. 

Branded  Men   Ken  Maynard   Nov.  8  

Hotel  Continental   Peony  Shannon-Theodore  Von 

Eltz   Mar.  7/32... 

Leftover  Ladles   Claudia  Dell-M.  Rambeau. . .  Oct.  18  

Lena  Rivers   Charlotte  Henry-M.  Galloway.. Mar.  28/32... 

Morals  for  Women  Bessie  Love-Conway  Tearle. .  Sent.  6  

Murder  at  Mldnlte  Alice  White-Hale  Hamilton. .Sept.  6  

Near  the  Trail's  End  Bob  Steele   Sept.  20  

Nevada  Buekareo   Bob  Steele   Sept.  27  

Pocatello  Kid   Ken  Maynard   Dee.  6  

'Range  Law   Ken  Maynard   Oct.  II  


Title 


Star 


Sunset  Trail   Ken  Maynard   Jan. 

Texas  Gun-Fighter   Ken  Maynard   Feb. 

Whistlin'   Dan   Ken  Maynard   Mar. 

Women  Go  on  Forever  Clara  Kimball  Young   Aug. 

X  Marks  the  Spot  Lew  Cody-Sally  Blane  Nov. 


Running  Time 
ate        Minutes  Reviewed 

3/32  82...  Jan.  30/32 

7/32.  63. ..Feb.  20/32 


20/  32   64. 

15  78.. 

29    72.. 


Mar.  26/32 
...July  18 
...Dee.  12 


Coming  Feature  Attractions 


Last  Mile.  The  

Luxury  Girls   

Racetrack   Leo  Carrlllo   

Silent  Thunder   Apr.  17/32.. 

Strangers  of  the  Evening  


UNITED  ARTISTS 

Features 

Title 

Age  for   Love.  The  

Around    the    World    In  Eighty 

Minutes   

Arrowsmith   

Coek  of  the  Air  

Corsair  

Greeks  Had  a  Name  for  Them 

Palmy  Days   

Scarface   

Sky  Devils   

Street  Scene   

Struggle,  The   

Tonight  or  Never  

Unholy  Garden,  The  


Star 
Blllle  Dove 


Rel.  Date 
.Oct.  17. 


Running  Time 

Minutes  Reviewed 
 80  Aug.  29 


Douglas  Fairbanks   Dec.  12  

Ronald  Colman   Feb.  27/  32... 

Billie   Dove-Chester   Morris..  Jan.  23/32... 

Chester  Morris   Dee.  19  

Ina  Claire-M.  Evans- Blonde!!.  Feb.  13/32... 

Eddie  Cantor   Oct  3. 

Paul   Munt   Mar. 

All  Star  Mar.  12/32.. 

S.  Sidney- W.  Collier.  Jr  Sept.  5  

Zita  Johann-Hal   Skelly  Feb.  6/32.. 

Gloria  Swanson   Dec.  26  

Ronald  Colman   Oct.  10  


80  Nov.  7 

110  Nov.  21 

.80... Jan.  30/32 

.75  Nov.  28 

.80  Nov.  28 

80  SepL  5 


26/32  Mar.  12/32 


.89. 
.80. 
.77. 
.82. 
.75. 


.Jan.  12/32 
....Aug.  22 


...Nov.  14 
...Aug.  8 


Coming  Feature  Attractions 

Ballyhoo   Eddie  Cantor  . 

Congress    Dances   Lilian  Harvey 

Cynara   Ronald  Colman 

Happy  Ending   Mary  Pickford 


UNIVERSAL 

Features 

Title  Star  Rel.  Date 

East  of   Borneo  Rose  Hobart-Chas.  Blekford. .Sept.  15. 


Frankenstein   Colin  Clive-Mae  Clarke  Nov. 

Heaven  on   Earth  Lew  Ayres-Anita  Louise  Dee.  12 

Homicide  Squad   L.Carrillo-M.Brlan-N. Beery. .Sept.  29 

House  Divided.  A  W.  Huston-H.  Chandler  Dec.  5 

Impatient  Maiden   Lew  Ayres-Mae  Clarke  Mar. 

Lasca  of  the  Rio  Grande  Leo  Carrlllo   Nov. 

Last  Ride   D.   Revier-Frank  Mayo  Dec. 

Law  and  Order  Walter  Huston-Lois  Wilson  .  Feb. 

Michael  and   Mary  Edna  Best-Herbert  Marshall.  Jan. 

Murders  In  the  Rue  Morgue  Bela  Lugosl-Sidney  Fox  Feb. 

Nice  Women   Sidney    Fox-Frances  Dee....Nev. 

Racing   Youth   Slim  Summerville-Loulse 

Fazenda   Feb. 

Reckless  Living   Mae  Clarke-Norman  Foster. .Oct. 

(Reviewed  under  title  'Twenty  Grand") 

Spirit  of  Notre  Dame  .....Lew  Ayres   Oct. 

Steady  Company   Norman  Foster-June  Clyde. ..Mar. 

Strictly   Dishonorable   Paul  Lukas-Sldney  Fox  Dee. 

Unexpected  Father,  The  Slim  Summerville-Zazu  Pitts.  Jan. 

Up  for   Murder  Mae  Clarke-Kent  Douglass. . June 

Waterloo  Bridge  Ayres-Tobin   Sept. 


Running  Time 

Minutes  Reviewed 

 74  Oct.  3 

 71  Nov.  14 

 78  Oct.  3 

 B9  Aug.  I 

 70  Nov.  28 

'32..... JO...  Feb.  6/32 

 65  July  2S 

 53  

32  73. ..Mar.  12/32 

32,. ...78  Nov.  21 

32  61... Feb.  20/32 

 67... Feb.  27/32 

32  63  Dee.  12 

 68  Sept.  12 

 79  Sept.  26 

32  Jan.  30/32 

 91  Nov.  7 

32  62  

 70  

 81  Aug.  8 


Coming  Feature  Attractions 


Adventure  Lady   Rose  Hobart   

Back  Street   Irene  Dune-John  Boles  

Brown  of  Culver  Tom  Brown   

Cohens  &  Kellys  la  Hollywood. . G.  Sidney. C.  Murray  Mar.  28/32.. 

Destry  Rides  Again   Tom  Mix   Apr.  17/32. 

Destry  of  Death  Valley  ..Tom  Mix  

Fate 


75...  Mar.  19/32 


Information   Kid   ..M.  O'Sulllvan  

Mountains  In   Flame  Tala-Blrell- Victor  Vareoil  

Night  World   .....Lew  Ayres-Mae  Clarke  Apr.  24/32.. 

Radio  Patrol   Rob't  Armstrong-June  Clyde- 
Scandal    For    Sale  Chas.   Blekford- Rose  Hobart.  Apr.  10/32.. 

Stowaway   Fay  Wray-Leon  Waycofl  Apr.  11/32.. 


WARNER  BROTHERS 

Features 

Title  Star  Rel. 

Alexander  Hamilton   George  Arils*   Sept. 

Blonde  Crazy   James  Cagney-J.   Blondell. . .  Nov. 

(Reviewed  under  title  "Larceny  Lane") 

Boughtl   ....Constance  Bennett-Ben  Lyon. Aug. 

Crowd  Roars  Cagney-Blondell   Apr. 

Expensive  Women   Dolores  Costello   Oct. 

Expert,  The   Charles  "Chic"  Sale  Mar. 

Heart  of  New  York.  The  Smith  &  Dale  Mar. 

High  Pressure   Wm.  Powell-Evelyn  Brent. ..Jan. 

Mad  Genius,  The  John  Barrymore-M.  Marsh...  Nov. 

Manhattan   Parade   W.  Llghtner-Butterworth  ...Jan. 

Man  Who  Played  God  George  Arllss   Feb. 

Night  Nurse   Barbara  Stanwyck   Aug. 

Play  Girl   Loretta  Young- Norman  Foster- 

Lightner   Mar. 

Road  to  Singapore,  The  Wm.  Powell-M.  Marsh  - 

Kenyon   Oct. 

Side  Show   Llghtner-Butterworth   Sept. 

Taxll   Jas.  Cagney- Loretta  Young...  Jan, 

Under  Eighteen   Marian  Marsh-Warren 

William   Jan. 


Running  Time 

Minutes  Reviewed 
 66  Aug.  15 

'.'.'.'.'.'.7o'.'.'.'.'.'.Dm.  19     Coming  Feature  Attractions 


Running  Time 
Date        Minutes  Reviewed 

12  71  June  13 

14  75  Aug.  22 

22  R3  July  It 

16/32  84  

24  bi  Nov.  21 

5/32  69...  Mar.  5/32 

26/32  74...  Mar.  12/32 

30/32  74.  ..Jan.  9/32 

7  81   Oct.  31 

16/32  . .  Ian.  2/32 

20/32....  83. ..Feb.  13/32 

8  73  July  25 

12/32  6 1...  Feb.  27/32 

10  70  Aug.  I 

19  86  July  4 

23/32.  68...  Jan.  16/32 

2/32  8 1...  Jan.  2/32 


.  Feb.  8/32 
....Oct.  3 


.  71.. 
.  69.. 
.  67. . 

..66  Nov.  21 

..64  Oct.  10 

..55  

..64  Dee.  12 

..61... Jan.  9/32 
..63  Nov.  14 


Beauty  and  the  Boss  M.  Marsh-W.  William  Apr.     9/32        66. ..Feb.  27/32 

Dark  Horse,  The  Warren  William-Bette  Davls.June  18/32  

Man    Wanted   Kay  Francis   Apr.    23/32.  63... Mar.  26/32 

Miss  Pinkerton   Joan  Blondell   

Mouthpiece.  The   Sidney  Fox-Warren  William. .  May     7/32  Mar.  26/32 

So  Big   Barbara  Stanwyck   Apr.    30/32.  82...  Mar.  19/32 

Street  of  Women   Kay  Francis   June  4/32  

Successful  Calamity,  A  George  Arllss   

Winner  Take  All   James   Cagney-M.   Nixon  July  2/32  


74 


MOTION    PICTURE  HERALD 


April    2,    19  3  2 


(THE  RELEASE  CHACT—CCNE'E ) 


SHEET  EIEHS 

[All  dates  are  1931  unless  otherwise 
stated] 

COLUMBIA 


Title 


Title 


Rel. 


CURIOSITIES 

C  230   Jan. 

C  231   

C  232   Feb. 

EDDIE  BUZZELL 
SPECIALTIES 

Blood   Pressure   Oct. 

Gall  of  the  North  Feb. 

Chris  Crossed   Aug. 

Love,  Honor  and  He  Pays.  Jan. 

Red  Man  Tell  No  Tales.. Sept. 

She  Served  Him   Right...  Dec. 

Soldiers  of   Misfortune  Oct. 

Wolf  in  Cheap  Clothing  

KRAZY   KAT  KARTOONS 

Bars  and  Stripes  Oct. 

Hash  House  Blues  Nov. 

Hiccoups   

Hollywod    Goes    Krazy  Feb. 

Love  Krazy   Jan. 

Piano  Mover   Ian. 

Restless  Sax,  The   Dec. 

Ritzy  Hotel   

Soldier   of  Jazz   

Soldier   Old  Man  

Weenie  Roast.  The  Sept. 

What  a  Knight  

MEDBURY  SERIES 

Laughing   with  Medbury 
in  Abyssinia   

Laughing    with  Medbury 
in  Africa   Dee. 

Laughing    with  Medbury 
In  Death  Valley  Oct. 

Laughing   with  Medbury 
In  Mandalay   

Laughing    with  Medbury 
In  Turkey   Sept. 

Laughing    with  Medbury 

in  Voodoo  Land   Jan. 

MICKEY  MOUSE 

Barnyard  Broadcast   Oct. 

Barnyard  Olympics   

Beach   Party,  The  Nov. 

Delivery  Boy   June 

Duck  Hunt   Jan. 

Fishin'  Around   Sept. 

Grocery  Boy,  The  Feb. 

Mad  Dog   Mar. 

Mickey  Cuts  Up  Dec. 

Mickey's  Orphans   Dec. 

MON  KEYSH I NES 

Dangerous  Dapper  Dan.... Dec. 

Jazzbo  Singer    Nov. 

Monkeydoodles   Oct. 

Sez  You   Jan. 

RAMBLING  REPORTER 

Vale  of  Kashmer,  The  Aug. 

SCRAPPY  CARTOONS 

Dog   Snatcher,   The  Oct. 

Chinatown    Mystery   Ian. 

Little  Pest.  The  Aug. 

Pet  Shop.  The   

Railroad  Wretch   

Scrappy  Minds  the  Baby..  Nov. 

Stepping  Stones   

Showing  Off   Nov. 

Sunday  Clothes   Sept. 

Treasure   Hunt,  The   

SILLY  SYMPHONIES 

Busy  Beavers,  The  

Egytpian  Melodies   Aug. 

Fox  Hunt,  The  Nov. 

In  the  Clock  Store  Sept. 

Spider  and  the   Fly  Oct. 

Ugly  Duckling,  The  Dec. 


EDUCATIONAL 

Title  Rel. 

ANDY    CYLDE  COMEDIES 

Cannonball,  The   Sept. 

Clyde 

Half  Holiday   Dee. 

Shopping   With  Wlfle  Feb. 

Speed  in  the  Gay  Nineties. Apr. 

Taxi  Troubles   Oct. 

Clyde 

BILL  CUNNINGHAM'S 
8PORTS  REVIEWS 

Canine  Capers   Nov. 

He-Man  Hockey   Dec. 

Inside  Baseball   Oct. 

No  Holds  Barred  Sept. 

Slides  and  Glides  Feb. 

Speedway   Jan. 

BURNS.    WM.  J.. 
DETECTIVE  MYSTERIES 

Anthony  Case,  The  Aug. 

Foiled   July 

Starbrlte  Diamond,  The... June 

Trap,  The   May 

CAMEO  COMEDIES 

Anybody's  Goat   Jan. 

Bridge  Wives   Feb. 

Idle  Roomers   Nov. 

Mother's  Holiday   Mar. 

One  Quiet  Night  Oct. 

Smart  Work   Dec. 

That's  My  Meat  Oct. 

CANNIBALS  OF  THE  DEEP 
Playground   of   the  Mam- 
mals  Jan. 

Trail  of  the  Swordflsh,   The. Sept. 

Wrestling  Swordflsh   Nov. 

HODGE-PODGE 

All  Around  the  Town  Feb. 

Highlights  of  Travel  Sept. 

Veldt,  The   Vec. 

Wonder   Trail.   The  Oct. 

IDEAL  COMEDIES 

Hollywood  Luck   Mar. 

Brooks-Flynn-Dean 

Moonlight  and  Cactus  Jan. 

Queenle  of  Hollywood  Nov. 

Flynn-Brooks 
MACK  SENNET  BREVITIES 

Who's  Who  In  the  Zoo.... Oct. 

World  Filer,  The  Sept. 


Date       Minutes  Reviewed 
Running  Time 


7.'32. 


reel 
reel. 

I8,'32          I  reel. 


16   I  reel 

15/32.....  I  reel 

3   I  reel 

I4,'32   I  reel 

14   I  reel 

10  

26   I  reel 


14   I  reel 

2   I  reel 


I3,'32. 
25.'32.. 
4,'32.. 


  I  reel  

16   I  reel  

12   I  reel.. Oct.  17 


•32, 


. .  9  Dee.  5 

. .  I  reel  

..  7... Mar.  S,'32 


 Feb.  I3,'32 

 10  Oct.  24 

'32          I  reel  

  I  reel   

'32          I  reel  

'32  

  I  reel   

  7  Dee.  It 

  I  reel   

 9...  Jan.  23,'32 

  I  reel   

•32          I  reel  


reel 


  I  reel 

'32          I  reel 

  8  .... 


I  reel 
I  reel 


reel 
reel 


I  reel.  Dec.  19 
I  reel  


Date        Minutes  Reviewed 
Running  Time 


16. 


..19. 


.Aug.  29 


13  22  Dee.  5 

7,'32  20...  Jan.  9.'32 

3.'32  18...  Mar.  26, '23 

18  19  Oct.  24 


15  9  Nov.  21 

20  10...  Jan.  9,'32 

II   9  

6  9 
2 1  ,''32.! 9  .'.'.Mar! '  26,  '32 
24/32          9... Jan.  23,'32 


2  

19  

7... 


.  Dec. 
Oct. 


24  II  Aug. 


24,'32  10. 

21/32....  " 
19. 


20. '32. 

25.... 
27.... 


16. 

..;  9. 


Feb.  27,'32 
. . . .  Oct.  24 


...10  

...10. ..Jan. 


9,'32 


I0.'32... 

..9.. 

.Mar.   26, '32 

6  

. . 10. . 

 Aug.  29 

21, '32... 

..  9.. 

12  

..10.. 

20  

..10.. 

 Dec.  19 

13. '32... 

..21. ■ 

.Mar.  5,'32 

I0.'32... 

..21. 

 Dec.  26 

II  10  

13   9  Sept.  26 


MACK  SENNETT 
COMEDIES 
All   American    Kickback. ..  Nov. 

Clyde- Grlbbon-Beebe 
Flirty  Sleepwalker   Mar. 

Stone- Granger 

Girl  in  the  Tonneau  Jan. 

Great  Pie  Mystery,  The... Oct 

Heavens!  My  Husband  Mar. 

Hold  'Er,  Sheriff  June 

Beebe- Murray 

Lady  Please  1   Feb. 

Line's    Busy,  The  

Arthur  Stone-D.  GrangerApr. 

Poker  Widows   Sept. 

Pottsville  Palooka,  The  Dec. 

Gribbon-Granger 
MACK  SENNETT 
FEATURETTES 
Billboard  Girl   Mar. 

Bing  Crosby 

Dream  House   Jan. 

I  Surrender   Dear  Sept. 

Bing  Crosby 
One  More  Chance  Nov. 

Bing  Crosby 
MERMAID  COMEDIES 
It's   a   Cinch  Mar. 

Collins-Crane 

Keep  Laughing   Jan. 

Once  a  Hero  Nov. 

Up  Pops  the  Duke  Sept. 

Chandler-Bolton 
NOVELTIES 

War  In  China   

ROMANTIC  JOURNEYS 

Across  the  Sea  Dee. 

Harem  Secrets   Oct. 

Lost  Race,  The  Mar. 

Mediterranean  Blues   Apr. 

Outposts  of  the  Foreign 

Legion   Oct. 

Peasant's  Paradise   Nov. 

Road  to  Romance  Jan. 

Treasure  Isles    Feb. 

TERRY-TOONS 

Aladdin's  Lamp   Dec. 

Around  the  World  Oct. 

Black  Spider,  The  Nov. 

Bull-era   Apr. 

Champ,  The   Sept. 

China   Nov. 

Fried  Chicken   

Jazz  Mad   Aug. 

Jesse  and  James  Sept. 

Jingle  Bells   Oct. 

Lorelei,  The  

Noah's  Outing   Jan. 

Peg  Leg  Pete  Feb. 

Play  Ball   Mar. 

Radio    Girl   Apr. 

Spider  Talks,   The  Feb. 

Summer  Time   Dec. 

Villain's  Curse,  The  Jan. 

Ye  Olde  Songs  Mar. 

TORCHY 

Torchy   Oct. 

Ray  Cooke- Dorothy  Dlx 

Torchy's  Night  Cap  Apr. 

Torchy  Passes  the  Buck.. Dec. 

Torchy  Turns  the  Trick... Feb. 
VANITY  COMEDIES 

For  the  Love  of  Fanny...  Deo. 

Freshman's  Finish,  The... Sept. 

He's  a  Honey  Apr. 

Harry  Barris 

That  Rascal   Feb. 


Date       Minutes  Reviewed 
Running  Time 


Title 


29  20  Dee.  12 

27.'32  19  

31.  '32.....  20  

25  22  Nov.  7 

6.'32  30...  Mar.  I2,'32 

7  21  

28/32.....  20... Jan.  30/32 

24/32.  

13  ig   

27;!!'.!!!. 21.'.'. Jan. '  l'6/32 


20/32.. . 


17/32.. 
13  


.21... Mar.  26/32 

.17... Jan.  9/32 

.22  


27/32.. 

24/32.. 

22  

20  


.20... Feb.  20/32 
.19  Nov.  28 

.20  


.19...  Mar.  26/32 


13  

4  

13/32.. 
17/32.. 

18  

15  

17/32.. 
14/32.. 

27  

4  

3/32..' 

20  

15  


,  10.. 
.10.. 


. . .  Nov. 
. . .  Dec. 


.10  Nov.  21 

.10  Dec  12 

.10... Jan.  2/32 


.Dee.  12 
.Oct.  "3i 


9... 
6... 


Nov. 
Oct. 


24/32.. 
21/32.. 
6/32.. 
17/32.. 
7/32.. 

13  

10/32.. 
20/32.. 

4  

3/32.. 

6  

7/32.. 

27  

20  

17/32.. 


7 

6  

6  Oet 

6  Oet. 

6  Dee 

6. . .Jan. 
6. . .Jan 

6  

6  

6  

6  

6. 
6. 


3 
24 

.  12 
16/32 
30/32 


lar.  12/32 


.22. 

.20. 
.22. 
.21. 

.27. 
.22. 
.21. 


.Mar.  26/32 

 Nov.  14 

.Feb.  20/32 

.Jan.  9/32 


21/32  21. ..Mar.  12/32 


FOX  FILMS 


Title 


Rel 


Date       Minutes  Reviewed 
Running  Time 


 May  9 

'.'.'.'.May'  "9 

.Feb.  '6/32 

.Feb!  "'6/32 

.Feb!  "6/32 
.May  9 


MAGIC  CARPET  SERIES 

13  The  Kingdom  of  Sheba.Nov.     1   8. 

14  In  the  South  Seas  Nov.     8   9. 

15  The  Pageant  of  Slam..  Nov.    15   9. 

16  Birds  of  the  Sea  Nov.  22  

17  When  Geisha  Girls 
Get   Gay   Nov.    29   8. 

18  Paris  of  the  Orient  Dec.     6   9. 

19  Happy  Days  In  Tyrol.. Dec.    13   8. 

20  Paris  Nights   Dec.    20   8. 

21  Fires  of  Vulcan  Dec.    27   8. 

22  Stamhoul   to   Bagdad. ..  Jan.     3/32   8. 

23  With  the  Foreign  Legion. Jan.     10/32  10., 

24  Spreewald   Folk   Jan.    17/32   9. 

25  Over  the  Yukon  Trail.. Jan.    24/32   8., 

26  The  World  at  Prayer. ..  Jan.    31/32   8. 

27  Alpine  Echoes   10... Mar.  5/32 

28  Big  Game  of  the  Sea   8  

29  Manhattan   Medley    10  , 

30  By-Ways  of  France   9  

31  Zanzibar    9  

32  Incredible    India    9  

33  The  Tom-Tom  Trail    9  

34  Over  the  Bounding  Main   9  

35  Belles  of   Ball   8  

36  Fisherman's   Fortune    9  

37  Rhineland   Memories   8  

38  Pirate  Isles   9  

39  Sampans  and  Shadows..   9  

40  In  the  Clouds   9  

41  The  Square  Rigger   9  

42  The  Gulanas   9  

43  In  Old  Mexico  10  

44  Ventian   Holiday   9  

45  Anchors   Aweigh   8  

46  Inside  Looking   Out    9  


METRO-GOLDWYN-MAYER 

Title  Rel.  Date       Minutes  Reviewed 

Running  Time 

BOY   FRIENDS,  THE 

Call  A  Cop   Sept.    12  20  

Kick  Off,  The  Dec.     5  21  Dee.  5 

Knockout   21  

Love  Pains   

Mama   Loves   Papa  Oct.    24  17  

You're    Telling    Me  19  

CHARLEY  CHASE 

Hasty  Marrlag.   Dec.    19  21  Dee.  12 

In  Walked  Charley    21  

Nickel   Nurser  21... Feb.  13/32 

Panic  Is  On.  The  Aug.    14  20  Aug.  15 


Skip  The  Maloo  Sept. 

Tobasco  Kid,  The  Jan. 

What  a  Bozo  Nov. 

DOGVILLE 

Love  Tails  of   Morocco. ...  Sept. 

Trader   Hound   Nov. 

Two  Barks  Brothers  Oct. 

FISHERMAN'S  PARADISE 

Beauties  of  the  Aquarium  , 

Fisherman's   Paradise  ....Aug. 

Pearls  and   Devilfish  Sept. 

Piscatorial  Pleasures    Nov. 

Sharks  and  Swordflsh  Oct. 

Trout  Fishing   

FITZPATRICK 
TRAVELTALKS 

Ball,  the  Island  Paradise. .  Dec. 

Benares,  the  Hindu 
Heaven   Oct. 

Colorful  Jaipur   Mar. 

Cradles  of  Creed  Feb. 

Home  Sweet  Home  Jan. 

Ireland.  The  Melody  Isle..  Jan. 

London.  City  of  Tradition.  Feb. 

Madeira,  a  Garden  In  the 
Sea   Sept. 

Melody   Isle,  The  

Tropical  Ceylon   Feb. 

FLIP  THE  FROG 

Africa  Squeaks   Oct 

Fire.  Fire   

Jailbirds   Sept. 

Milkman,  The   

Spooks   

Stormy  Seas   Aug. 

Village   Specialist.   The... Sept. 

What   A   Life  , 

HARRY  LAUDER 

I  Love  a  Lassie  Dec. 

Nanny   Nov. 

Roamin'  In  the  Gloamln'.  .Sept. 

She's   My  Daisy  Oct. 

LAUREL  &  HARDY 

Any  Old  Port  Mar. 

Beau  Hunks   Dee. 

Come  Clean   Sept. 

Helpmates   Jan. 

Music  Box   

One  Good  Turn  Oct. 

NOVELTIES 

Desert  Regatta   

Duck  Hunter's  Paradise  

Jack  Cooper's  Christmas 

Party   

OUR  GANG 

Big  Ears   Aug. 

Dogs  Is  Dogs  Nov. 

Free  Eafs   

Readin'  and  Writln'  Jan. 

Shiver  My  Timbers  Oct. 

Spanky  

PITTS-TODD 

On  the  Loose  Dec. 

Pajama  Party   Oct. 

Red  Noses   

Seal  Skins   Feb. 

War  Mamas   Nov. 

SPORT  CHAMPIONS 

Athletic   Daze   Mar. 

Dive  In   Feb. 

Flying  Spikes   Apr. 

Forehand,  Backhand, 
Service    (Tilden)  Sept. 

Lesson  In  Golf,  A  Jan. 

Olympie  Events   Mar. 

Splash   Oct. 

Timber  Toppers   May 

Volley  and  Smash  (Tilden). Sept. 

Wild  and  Wooly  Nov 

Whippet  Racing   Dec. 


Rel.  Date       Minutes  Reviewed 
Running  Time 

26  21  

30/32  21...  Mar.  5/32 

7  21  

5  16  Aug.  13 

28  1 5...  Jan.  9/32 

17  17  Nov.  14 


15  10  

19  9  Nov. 

28   9  , 

24  10  


5  

31  

19/32... 

6/32... 

9/32... 

9/32... 

6/32... 

26  


.10  Dee. 

.  9  Nov. 

.  10  Dec. 

.10  


27/32. 
17  

'26!!!! 


.10... Mar.  26/32 
.10  

.  8  Oct.  3 

.  9... Jan.  9/32 
.10  Dec.  12 


8... Jan.  9/32 
6...  Mar.  5/32 
9  Nov.  21 


9  

8  

7  


19  

14  

5  

10  

5/32.. 

12  

19  

23/32.. 


.  8... Jan.  9/32 

.  8  Dee.  19 

.10  Aug.  15 

.  9  Apr.  II 


31.. 


.21.. 
.40.. 
.21.. 
.20.. 
.29.. 
.21.. 


.Feb.  13/32 

 Sept.  5 

 Nov.  28 

 Dec.  12 

.Mar.  12/32 
....Nov.  21 

.Jan.  9/32 
.Feb.  6/32 


.Jan. 


2/32 


2/32. 
10.... 


.21  

.21  

.20...  Feb.  13/32- 

.21  Dec.  IS 

.21  Oct.  24 

.20  


26.... 

3  


6/32. 
14.... 


.20  

.20  Nov.  7 

.21... Mar.  26/32 

.21  

.21  


26/32.. 
2/32.. 
16/32.. 

5  

16/32.. 

5/32.. 

3  

7/32.. 
12  

7  

12  


.10... 
.10... 
.  9... 


.Aug.  15 


.  9.. 
,  10.. 

.10....  ;. 

.10  

,  9  

.  8  Sept.  5 

.  9  Sept.  I 

.  9  


PARAMOUNT  PUBLIX 


Title  Rel. 

ONE   REEL  ACTS 
Babbling  Book.  The  Mar. 

Burns  and  Allen 
Backyard  Follies   Dec. 

Haig  Trio 
Beach  Nut,  The  Oct. 

Herb  Williams 
Beyond  the  Blue  Horizon.  Apr. 

Vincent  Lopez 
Bun    Voyage   June 

Lester  Allen 
Cheaper  to  Rent  Sept. 

Willie  West  &  McGlnty 
Close  Harmony    Jan. 

Boswell  Sisters 
Coffee  and  Aspirin  Apr. 

Solly  Ward 
Fair  Ways  &  Square  Ways.  May 

Eddie  Miller 
Finn  and  Caddie  Oct. 

Borrah  Minnevltch 
Hollywood    Beauty    Hints.  July 
Ireno   July 

Ethel  Merman 
Jazz  Reporters   Nov. 

Charlie  Davis  &  Gang 
Knowmore  College   Apr. 

Rudy  Vallee 
Lesson  In  Love,  A  Sept. 

Helen  Kane 
Meet   the    Winner  May 

Tom  Howard 
More  Gas   Oct. 

Solly  Ward 
M'Lady   Mar. 

Irene  B or don  I 
Musical  Justice   Dec. 

Rudy  Vallee 
My  Wife's  Jewelry  Aug. 

Tom  Howard 
Naughty-Cal   Feb. 

Lillian  Roth 
No  More  Hookey  Aug. 

Halg  Trio 
Oh  My  Operation  Jan. 

Bums  end  Allen 
Old  Man  Blues  Mar. 

Ethel  Merman 
Old  Songs  for  New  Mar. 

Technicolor 
Out  of  Tune  Feb. 

Herb  Williams 
Pair  of  French  Heels.  A..  Nov. 

Mitchell  &  Durant 


Date       Minutes  Reviewed 
Running  Time 


11/32. 
12  


3  

1/32. 
3/32. 
19... 


9/32.. 
8/32.. 
2  


17. 


15/32. 
1/32. 


15/32. 

26  

6/32. 
24  


..Sept.  It 


28  

26  10  Dee. 

22  II  Sept. 

19/32  

29  

16/32  

18/32  

4/32... 
12/32... 
14  


10... Feb.  20/32 


April    2,  1932 


MOTION    PICTURE  HERALD 


75 


<THE  RELEASE  CH4CT--CCNFI)) 


Title 


Rel.  Date 


Minutes  Reviewed 
Running  Time 


Rel.  Date 


Pest,  The   Mar. 

Tom  Howard 

Pro    and    Con   ..July 

Tom  Howard-Alan  Brooks 

Puff  Your  Blues  Away  Oct. 

Lillian  Roth 

Quit  Your  Klckln'  Jan. 

Red  Donahue 

Rhythm  in  the  River. .....  Feb. 

Geo.  Dewey  Washington 

Roaming   Nov. 

Ethel  Merman 

Seat  on  the  Curb.  A.  ....June 
Hugh  Cameron  -  Arthur 
Aylesworth 

Switzerland   Apr. 

Lester  Allen 

Taxi  Tangle   De°- 

Jack  Benny     .  .  . 

Ten  Dollars  or  Ten  Days. .  July 
Eddie  Younger  and  His 
Mountaineers 

Via  Express   July 

Tow  Howard 
PARAMOUNT  PICTORIAL 
STARTING    AUGUST.  1931 

No.  I— Lowell  Thomas  — 
Aber  Twins  —  Japanese 
Goldfish  ;u.Au9- 

No.  2— P  alntlng  with 
Light— The  Dragons  of 
Today  —  Songs  of  the 
Organ   Sept. 

No.  2— Lowell  Thomas  t — 
Something  New  In  Dishes 
—Behind  the  Microphone. Oct. 

No.  4 — Reef  Builders  of 
the  Tropics  —  Marionette 
Shew — Ann  Leaf  at  the 
Organ   ...Nov. 

No.  5 — A  Drink  for  Six 
Million — Educated  Toes — 
The  Pony  College  Dec. 

No.  fi — Vincent  Lopez— 
jewels — Lowell    Thomas.  .Jan. 

No.  7 — Ann  Leaf  at  the 
Organ  —  New  Styles  for 
Old  —  Film  Editor's 
Nightmare   "■>• 

No.  8 — Mt.  Vernon— Mit- 
tens on  Keys — Down  the 
World's  Most  Dangerous 
River   Mar. 

No.  9   Apr- 
No.  10   May 

No.  II   June 

SCREEN  SONGS 
By  the  Light  of  the  Sil- 
very Moon   Nov. 

Just  One  More  Chance  Apr. 

Kitty    from    Kansas  City 

Rudy  Vallee  Oct. 
Let  Me  Call  You  SweeheartMay 

Ethel  Merman 

Little   Annie   Rooney  Oct. 

My  Baby  Just  Cares  for  Me. Dec. 
My    Wife's    Gone   to  the 

Country   June 

Oh.   How  I    Hate  to  Get 

Up  in  the  Morning  Apr. 

Romantic   Melodies   June 

Russian  Lullaby   Dec. 

Shine  en  Harvest  Moon...  May 

Alice  Joy 
Show  Me  the  Way  to  Go 

Home   Jan. 

Sweet  Jenny  Lee  Jan. 

That  Old  Gang  of  Mine... July 
When  the  Red  Red  Robin 

Conies  Bob  Bob  Bobbin' 

Along   Feb. 

Wait  Till  the  Sun  Shines. 

Nellie   Mar. 

You  Try  Somebody   Else..  July 

Ethel  Merman 
You're  Driving  Me  Crazy. Sept. 

SCREEN  SOUVENIRS 


8. '32. 
31.... 
23, 

5, 
28. 

24. 


.10  Nov.  28 


32  

32  II...  Feb.  6.'32 


32  

 10... Mar.  I9,'32 

32  


I  reel 

I  reel 
I  reel 


28   I  reel 


 7..  Feb.  20,T32 

32          I  reel  


26,'32          I  reel 


32          I  reel 

32          I  reel 

'32  

32  


..  7  Dee.  19 


I  reel 


I  reel 
I  reel 


6  Sept.  28 


I  reel 


32. 


I  reel 


32          I  reel 

32.         I  reel 

  I  reel 


19. '32          I  reel 


'32          I  reel 

'32  


reel 


No 
No 
No. 
No. 
No, 


3 —  Old  Time  Novelty.. Oct. 

4—  Old  Time  Novelty.. N 
etty..D 


ov. 


5 —  Old  Time  Novel  _ 

6 —  Old  Time  Novelty.. Jan. 

7—  Old  Time  Novelty.. Jan. 
Ne.  8— Old  Time  Novelty.. Feb. 
No.  9— Old  Time  Novelty.. Mar. 
No.  10— Old  Time  Novelty.. Apr. 
No.  II— Old  Time  Novelty..  May 
No.  12 — Old  Time  Novelty ..  June 

PARAMOUNT  SOUND 
N  E  WS 

Two  Editions  Weekly  


10   I  reel  

7   I  reel  

5  10. ..Jan.  23.'32 

2,'32          I  reel  

30/32          I  reel  

26.'32          I  reel  

25/32          I  reel  

22/  32   I  reel  

20/32  

17/32  


TALKARTOONS 

A  Hunting  We  Did  Go... Apr. 

Any  Rags   Jan. 

Betty  Boop   Limited  May 

Bimbo's  Express   Aug. 

Boop-Oop-A-Doop   Jan. 

Bum  Bandit.  The  Apr. 

Chess    Nuts   May 

Crazy  Town   Mar. 

Dancing  Fool   Apr. 

In  the  Shade  of  the  Old 

Apple  Sauce   Oct. 

Jack  and  the  Beanstalk  

Kidnapping    (Tent.)   July 

Mask-a-Rald   Nov. 

Minnie  the  Moocher  Feb. 

Cab  Calloway 

Minding  the  Baby  Sept. 

Robot,  The   Feb. 

Stopping   the   Show  June 

Swim  or  Sink  Mar. 

Twenty  Legs  Under  the  Sea. June 

TWO    REEL  COMEDIES 
All  Sealed  Up  Mar. 

Al  St  John 
Arabian  Shrieks.  The  Mar. 

Smith  &  Dale 
Auto  Intoxication   Oct. 

Ford  Sterling 
Big  Splash,  The  Jan. 

Weismuller-Kruger 
Bridge    It    Is   May 

The  Musketeers 
Bullmania   Aug. 

Billy  House  &  Co. 
Dunker,  The   Apr. 

Billy  House 
Fur,   Fur,  Away  Oct.. 

Smith  &  Dale 
It  Ought  to  Be  a  Crime. ..  Sept. 

Ford  Sterling 
Lease  Breakers,  The  Sept. 

Dane  &  Arthur 


29/32          I  reel  

2/32  7  Dee.  26 

27/32  

22   I  reel.. Sept.  12 

23/32          I  reel  

4   I  reel  

13/32  

25/32          I  reel  

8/32          I  reel  


17 


..  I  reel 
..  I  reel 

1/32  

7   I  reel 

26/32          I  reel 


26   I  reel  

5/32          I  reel  

10/32  

11/32.....   I  reel  

6  8  Oct. 


3 


18/32  

4/32         22...  Feb.  13/32 

17  

17/32.  

13/32  

15  

1/32  

3  Sept.  5 

12  ;  

5  18...  Mar.  12/32 


Minutes  Reviewed 
Running  Time 


.Nov. 


Mile.  Iren,  The  Great. 

Al  St.  John 
Mysterious   Mystery,   The.. Feb.  12/32.. 

Johnny  Burke 
Out  of  Bounds   Nov.  14  

Billy  House 
Pretty   Puppies   Jan.  2/32.. 

Ford  Sterling 
Put  Up  Job,  A  Jan.  23/32.. 

Dane  &  Arthur 
Retire   Inn   Sept.  19  

Billy  House 
Rookie.  The   

Tom  Howard 
Shove   Off   Oct.  31.... 

Dane  &  Arthur 
Socially    Correct   Oct.  10  

Lulu  McConnell 
Summer   Daze   Apr.  15/32. 

Dane-Arthur 

(Reviewed  under  the  title 

"In  the  Good  Old  Sum- 
mer Time.") 
Twenty    Horses   Apr.  29/32.. 

Ford  Sterling 
Unemployed  Ghost,   The... Dec.  19  

Tom  Howard 
What  Price  Pants  Aug.  22  

Smith  &  Dale 
Where  East  Meets  Vest... Nov.  28  

Smith  &  Dale 


. .  .Sept. 


RKO  PATHE  SHORT  SUBJECTS 


Title 


AESOP'S  FABLES 

Cat's    Canary,    The  Mar. 

Cowboy   Cabaret   Oct. 

Family  Shoe,  The  Sept. 

Fairland  Follies   Sept. 

Fly  Frolic   Mar. 

Fly  HI   Aug. 

Horse  Cops   Oct. 

In  Dutch   Nov. 

Last  Dance,  The  Nov. 

Love  in  a  Pond  Aug. 

Romeo   Monk,  A  Feb. 

Toy  Time   Jan. 

BENNY  RUBIN  COMEDIES 

Dumb  Dicks   Mar. 

Full   Coverage   Nov. 

Guests  Wanted   Jan. 

Promoter,   The   May 

FRANK  McHUGH 
COMEDIES 

Big  Scoop,  The  Nov. 

Extra,  Extra  Apr. 

Hot  Spot,  The  Sept. 

News   Hound,  The  Jan. 

Pete  Burke,   Reporter  June 

GAY  GIRL  COMEDIES 

Beautiful  and  Dumb  

Ducks  and   Drakes  Dec. 

Easy  to  Get  Dec. 

Gay  Girl,  The  June 

Gigolettes   Apr. 

Niagara  Falls   June 

Only  Men  Wanted  Feb. 

Riders  of  Riley  Oct. 

Take  'Em  and  Shake  'Em. Sept. 
GRANTLAND  RICE 
SPORTLIGHTS 

Bob  White   Mar. 

Canine  Champions   Nov. 

College   Grapplers   .Jan. 

Diamond   Experts   May 

Ducks  and   Drakes  Dec. 

Floating  Fun   Sept. 

Flying   Leather   Feb. 

Manhattan   Mariners   Aug. 

Olympic  Talent   Aug. 

Outboard  Stunting   May 

Pack  and  Saddle  Oct. 

Pigskin   Progress   Sept. 

Riders  of  Riley  Nov. 

Slim  Figuring   Feb. 

Take  Your  Pick  Mar. 

Timing   Oct. 

Uncrowned   Champions  ...Nov. 
KNUT  ROCKNE 
FOOTBALL  SERIES 

Backfleld  Aces   Sept. 

Flying  Feet   Sept. 

Hidden  Ball,  The  Sept. 

Last  Yard,  The  Sept. 

Touchdown   Sept. 

Two  Minutes  to  Go  Sept. 

MANHATTAN  COMEDIES 

Crashing  Reno   Aug. 

Oh,  Marry  Me  Nov. 

MASQUERS  COMEDIES 

Great  Junction  Hotel,  The.  Oct. 

Oh,   Oh.  Cleopatra  Aug. 

Rule  'Em  and  Weep  Mar. 

Wide  Open  Spaces  Dec. 

MR.  AVERAGE  MAN 
COMEDIES 
(EDGAR  KENNEDY) 

Bon  Voyage   Feb. 

Camping  Out   Dec. 

Giggle  Water   July 

Mother-in-Law's   Day  ....Apr. 

Thanks  Again   Oct. 

PATHE  NEWS 

Released  twice  a  week 
PATH  E  REVIEW 

Release  once  a  month  

RUFFTOWN  COMEDIES 
(JAMES  GLEASON) 

Battle   Royal   Feb. 

Doomed   to   Win  Dec. 

High  Hats  and  Low  Brows.  May 

Slow    Poison   Oct. 

Stealing  Home   July 

Where  Canaries  Sing  Bass. Aug. 
TRAVELING  MAN 
COMEDIES 

(LOUIS  JOHN  BARTELS) 

Beach   Pajamas   Sept. 

Blondes  by  Proxy  Apr. 

Perfect  36   June 

Selling  Shorts   Nov. 

Stop  That   Run  Feb. 

VAGABOND  ADVENTURE 
SERIES 

Children  of  the  Sun  Dee. 

Door  of  Asia  Feb. 

Fallen  Empire   July 

Land  of   Ghandl  Jan. 

Song  of  the  Voodoo  Oct. 

Second  Paradise    Mar. 

Through  the  Ages  .'Nov. 

Utmost   Isle,   The  Sept. 


Rel.  Date        Minutes  Reviewed 
Running  Time 


7. . . 
7... 


..Dec.  26 
.  ,Oct.  10 
..Oct.  31 


9  Oct.  10 

10... Jan.  23/32 


32... 
32... 


...Sept.  19 
Jan." '30/32 


21/32  19  

9  18  Nov.  14 

18/32  18  Sept.  5 

30/32  17  


16  19  

4/32          2  reels  

14  18  Oct.  10 

25/32  20  

6/32  


,  18. 


14  

7  

27/32  

18/32          2  reels 

27/32          2  reels 

8/32  20  

26  

28  20  


re/32  

16  10  Dec.  12 

27/32  10...  Feb.  20/32 

17  10  May  23 

14  10  

7  10  

27/32  

24   9  Oct.  24 

9  8  Sept.  12 

3   I  reel  .May  31 

19  II. 


21   9  

2   9  

6/32  10  

26/32  

5  10  

30  10  


Oct. 


26   I  reel 

26   I  reel 

26   I  reel 

26   I  reel 

26   I  reel 

26   I  reel 


24  19  Aug.  8 

2  18  Nov.  21 


26  

17  

7/32... 
28  


.18  Oct.  17 

.22  Aug.  8 


22/32  20  

14  20  

4/32  

25/32         2  reels  

5  20  Oct. 


RKO-RADIO  PICTURES 


Rel 

Title 

CHARLES    "CHIC"  SALE 
SERIES 

County  Seat,  The  Aug. 

Cowslips   Sept. 

Ex- Rooster   Jan. 

Hurry  Call,  A  Mar. 

Many  a  Slip  Dee. 

Slip  at  the  Switch,  A  Apr. 

HEADLINER  SERIES 

House   Dick,  The  Oct. 

Jimmy  Savo 

False  Roomers   Oct. 

Clark  &  McCullough 

Scratch  as  Catch  Can  Oct. 

Clark  &  McCullough 

Mellon    Drama,    A  Nov. 

Clark  &  McCulldugh 

Trouble  from  Abroad  Aug. 

F.  Sterllng-L.  Littlefleld 
LIBERTY  SHORT  STORIES 
SERIES 

Beautiful  and   Dumb  Apr. 

Double   Decoy   Dec. 

Endurance  Flight   Feb. 

Ether  Talks   Dec. 

Secretary  Preferred   Mar. 

Stung   Nov. 

LOUISE  FAZENDA  SERIES 

Blondes    Prefer    Bonds  May 

MICKEY  McGUIRE  SERIES 

Mickey's    Big  Business  

Mickey's  Golden  Rule  

Mickey's  Helping  Hand... Dec. 

Mickey's  Holiday   Mar. 

Mickey's  Sideline   Dec. 

Mickey's  Thrill  Hunters. .  .Sept. 

Mickey's  Travels   Feb. 

Mickey's  Wildcat*   Sept. 

NED  SPARKS  SERIES 

Big   Dame  Hunting  Jan. 

Strife  of  the  Party,  The.. Oct. 

When  Summons  Comes. ...  Feb. 
NICK  HARRIS 
DETECTIVE  SERIES 

Facing  the  Gallows  Sept. 

Mystery  of  Compartment  C.  Oct. 

Swift  Justice   Jan. 

Self  Condemned   Feb. 

ROSCO  ATES  SERIES 

Never  the  Twins  Shall 
Meet   Feb. 

Use  Your  Noodle  Oct. 

TOM   AND   JERRY  SERIES 

In    the    Bag  Mar. 

Jungle  Jam   Nov. 

Pola    Pals   Dec. 

Rabid    Hunters   Feb. 

Rocketeers   Jan. 

Swiss  Trick,  A  Dec. 

Trouble   Oct. 


Date        Minutes  Reviewed 
Running  Time 


15  20  

19  18. ..Jan.  2/32 

30/32  19...  Jan.  30/32 

12/32  16  

19  19  

16/32  


6  20  Dee.  19 

22  20  June  20 


16/32  

16  II. 

13/32  20. 

12  II. 


26/32. 
15  10  Dee. 


19  

5/32.. 

26  

19  

20/32.. 
12  


..19.... 
..19.... 

. .  18  

.  .20  

. .  18  


16/32,  20  Dee.  It 

17  l6'/a .  Jan.  30/32 

20/32  18  


26  21. 

31  21. 

2/32  21 . 

27/  32   20. 


13/32. 
31.... 


...20. 
...20. 


26/32  

14   8. 

19   7. 

27/32   7. 

30/32   7. 

19   7. 

10   7. 


STATE  RIGHTS 


Rel.  Date        Minutes  Reviewed 
Running  Time 


Title 

B.  I.  P.  AMERICA 

Special    Messengers   9... Mar.  26/32 

BRITISH  INTERNAT'L 

Mystery  of  Marriage,  The  20  

CAPITAL 

Japanese   Rome   10... Mar.  5/32 

Land  of  the  Shallmar  17  Nov.  21 

CINES-PATTALUGA 

A    Doll's    Fantasy  Dee.  19 

FILM  EXCHANGE.  INC.,  THE 

At  the  Race  Track   9  

Could  1  Be  More  Polite   9  

Living  Book  of  Knowledge: 

3 —  Solace  of  the  Hills   7  

4 —  Silvery    Salmon    6  

5 —  Lonely  Soul    7  

6—  Flying  Fleet    9  

HAROLD  AUSTIN 

Perils  of  the  Desert  Feb.  27/32 

IDEAL 

Jerusalem — The  Holy  City  10  Sept.  28 

Journey  Through  Germany,  A  10. ..Jan.  9/32 

IMPERIAL  PICTURES 

Isle  of   Isolation   9  Oct.  10 

LOUIS  SIMON 

Palmy  Daze   28  jOet.  i4 

LOUIS  SOBOL 

Newsreei    Scoops   9... Mar.  19/32 

MARY  WARNER 

Glimpses  of  Germany   8  

Mosel,   The  —  Germany's 
River  of   Enchantment   8  

Springtime  on  the  Rhine   7  

Trier,  The  Oldest  City  in 

Germany    6  

PICTURE  CLASSICS 

Kiddie  Genius    9  Nov.  28 

Out  Where  the  West  Begins   8  Nov.  21 

Sightseeing   in   New  York  17  Dec.  19 

STEELE,  JOSEPH  HENRY 

Gaunt   Jan.  9/32 

TOBIS  FORENFILM 

Germany  in  15  Minutes  Oct.  18 

Melodie  der  Welt  30  Oct  24 

Songs  of  the  Steppes  18  Oct  II 

UFA 

German     Students     on  a 

Ramble  Through   Greece  1 1...  Mar.  26/32 

Secrets  of  An   Eggshell  13... Mar.  26/32 

WILLIAM,  J.  D. 
Nomadle.   The   17  Dee.  12 


TIFFANY 


29/32  18  

21  19  

2/32  18  

19  21  Oct.  24 

11/32  

10  18  Sept.  12 


21  20  Sept.  26 

11/32          2  reels  

13/32          2  reels  

30  17  Nov.  7 

1/32  19  


21  9  

22/32          8...  Feb.  20/32 

27  10  

18/32.. ...10. ..Feb.  6/32 

19   9  Oet.  31 

19/32   9  

16   9  Dee.  19 

21   II  Oct.  3 


Title 

FOOTBALL  FOR  THE  FAN 
SERIES 

2_Wedge  Play   Oct. 

3 — Kicking  Game   Oct. 

A — Deception   Oct. 


Rel.  Date 


M 

jnnin 


nutes  Reviewed 
g  Time 


6— Penalties   Oct. 

TIFFANY   CHIMP  SERIES 
9 — Cinnamon   Oct. 

10 —  Skimpy   Nov. 

11—  My  Children   Dec. 

12 —  Broadcasting   Jan. 

VOICE    OF  HOLLYWOOD 
SERIES  (NEW)  STATION  S-T-j 

No.  6 — John  Boles  &  Helen 

Chandler   Oct. 

No.  7 — Roscoo  Ates   Oct. 

No.  8 — Monte  Blue   Nov. 

No.    9— Pat   O'Brien   Nov. 

No.  10— Andy  Clyde   Dec. 

No.  II— Marjorle  White  ..Dec. 
No.  12 — Franklyn  Pangborn.  Jan. 
No.  13—  John  Wayne   Jan. 


3  

. .  9 

10  II  

17  

..10. 

 Oct.  24 

24  

..  9. 

 Oct.  10 

31  

..II. 

 Oct  31 

4  

..II. 

8  

..18. 

....  Nov.  H 

28  

..18. 

31/32... 

..18. 

Jan."  30/32 

-R 

9 

25  

..II. 

 Dee.  5 

8  

..II. 

....Nev.  21 

6  

..II. 

.  ...Dee.  12 

20  

..10. 

..Jan.  2/32 

3/32... 

..  9. 

•  Jan.  23/32 

17/32... 

..'I. 

•Jan.  30/32 

76 


MOTION    PICTURE  HERALD 


April    2,  1932 


(THE  RELEASE  CHACT--C€NT*E) 


UNIVERSAL 


Title                               Rel.  Date  Minutes  Reviewed 

Running  Time 

NOVELTY    ONE  REELERS 
Runt   Page,   The  Apr.     1 1, '32  

OSWALD  CARTOONS 

Beau  and  Arrows  Mar.   28. '32          I  reel  '.  

Clown,  The   Dec.    21   6... Jan.    16. '32 

Fisherman.   The   Dee.     7   7... Jan.  9.'32 

Foiled   Apr.  25/32  

Grandma's  Pet   Jan.    I8,'32          8... Jan.  23/32 

Great  Gun9   Feb.    29/32.....  I  reel  

Hare   Mail.   The  Nov.    30   I  reel  

Hunter.  The   Oct.    12   6. ..Jan.  30/32 

In   Wonderland   Jan.     4/32          6  Dec.  5 

Let's    Eat   Apri.  25/32          I  reel  

Making  Good   Apr.  11/32  

Mechanical   Cow   Jan.     4/32  Jan.  30/32 

Mechanical   Man   Feb.    15/32          I  reel  

Oh,  Teacher   Feb.     1/32.         I  reel  

Stone  Age,  The  Nov.    23   I  reel  

To  the  Rescue  May  23/32  

Winged  Horse   May  9/32.  

Wins  Out   Mar.  14/32  

SHADOW  DETECTIVE 

No.  I — Burglar   to  the 

Rescue   Sept.    7  18  Aug.  15 

No.  2— Trapped   Oct.    28  23  Oct.  SI 

No.  3— Sealed  Lips   Nov.    II  17...     Nov.  21 

No.  4— House   of    Mystery. Deo.    16  16... Jan.  2/32 

No.  5— The   Red   Shadow.. Jan.    20/32          2  reels  

No.  6—  Circus   Showup    ...Feb.    17/32  18... Feb.  6/32 

SIDNEY-MURRAY 

COMEDIES 

Models  end   Wivei  Nov.    25  20  

SPORT  REELS 

Backfleld    Plays   Sept.  28   I  reel  

Notre  Dame  Football 
Basket  Ball  Reel  No.  I...  Dec.    21   I  reel  

Doc  Meanwell 

Basket  Ball  Reel  No.  2... Dee.    28   I  reel  

Doe  Meanwell 

Basket  Ball  Reel  No.  8... Jan.     4/32          I  reel  

Doe  Meanwell 

Carry   On   Oct.     3   '  reel  

Notre  Dame  Football  ,. 

Developing  a  Football  Team. Nov.     2  10  

Pop  Warner  Football  .  , 

Famous  Plays   Sept.  21   I  reel  

Notre  Dame  Football 
Fancy  Curves   Mar.     7/32          I  reel  

Babe  Ruth  No.  4  „         _  . 

Football  Forty  Years  Ago. Nov.     9   9  Oct.  24 

Pope  Warner  Football  .  . 

Just  Pals   Feb.    22/32          1  reel  

Babe  Ruth  No.  2  ,  , 

Offensive  System   Sept.   14   1  reel  

Notre  Dame  Football  ,  , 

Over  the  Fence  Mar.    14/32.....  1  reel  

Babe  Ruth  No.  6  ,  . 

Perfeet  Control   Feb.    29/32          1  reel  

Babe  Ruth  No.  3  ,  , 

Running  with  Paddoek. . . . Apr.    11/32.....  '  feel  

Chas.  Paddock  , 

Shifts   Sept.    7   1  reel  

Notre  Dame  Football  ,  . 

Slide.  Babe.  Slide  Feb.    15/32.....  1  reel  

Babe  Ruth  No.  I  .  , 

Soccer   Nov.    16   1  reel  

Pop  Warner  Football  .  . 

Trick  Plays   Oct.    26   '  reel  

Pop  Warner  Football 
Victory  Plays   May     2/32          <  "el  

Tllden  Tennis  Reel 
8TRANGE    AS    IT  SEEMS 

No.   13— Novelty  Sept   15   9...... Oct.  10 

No.   14—  Novelty  ....Oct.    12   I  reel  

No.  15— Novelty  Nov.    16   I  reel  

No.  16 — Novelty  Dee.    28   I  reel  

No.   17— Novelty  Feb.    22/32          9. ..Mar.  26/32 

No.   18—  Novelty  Apr.  18/32  

UNIVERSAL  C0MEDIE8 
(1931-32  SEASON) 

An  Apple  a  Day  Sept.  SO   2  reels  

Lloyd  Hamilton 

Bless  the  Ladles  Dee.     9   2  reels  

Summervllle 

Eyes  Have  It.  The  Mar.     9/32          2  reels  

Slim  Summervllle 
Fast  and  Furious  Oct.    14  19  Oct.  S 

Daphne  Pollard 

First  to  Fight  Sept.    2   4  reels.Aug.  8 

Summervllle 

Hollywood  Halfbacks   Dec.    23   2  reels  

Hotter  Than  Haiti  Nov.    II  22  Dee.  B 

Summervllle 

In  the  Bag  Apr.     5/32  21.  .  Mar.  26,32 

Summervllle 

Marriage   Wow,   The  Apr.    20/32  16... Mar.  26/32 

Bert  Roach 

Meet  the   Princess  May     4/32          2  reels  

Summervllle 

Models  and  Wives  Nov.    25   2  reels  

Sidney-Murray 

Monkeyshines   Mar.   23/32          2  reels  

Daphne  Pollard 

One   Hundred   Dollars  Sept.   16   2  reels.Aug.  29 

Chas.  Lawrence 

Out   Steppfng   Oct.    28  16  Nov.  7 

Don  Brodie 

Peekln'   In  Peking  Dec.    30   2  reels  

Summervllle 

Robinson  Crusoe  &  Son...  Feb.    24/32          2  reels  

Lloyd  Hamilton 

Running  Hollywood   Jan.    27/32  19... Jan.  23/32 

Sea  Soldiers'  Sweeties  Feb.    10/32          2  reels  

Sold  at  Auction  Jan.    13/32  18. ..Jan.  9/32 

Daphne  Pollard 


VITAPHONE  SHORTS 


Rel.  Date       Minutes  Reviewed 
Title  Running  Time 

ADVENTURES   IN  AFRICA 

No.  10 — Maneaters    2  reels  

No.  1 1 — Beasts  of  the 

Wilderness   15  Nov.  7 

No.  12 — Unconquered  Africa   2  reels  

BELIEVE    IT    OR  NOT— 
ROBERT  L.  RIPLEY 
NEW  SERIES 

No.    I    8  Dee.  5 

No.   2    8  Dee.  19 

No.   3    8  

No.    4    8  

No.    5    8  

No.   6    I  reel.. . .   

No.  7    I  reel  

BIG    STAR  COMEDIES 

No.  I— Lucky  13   21  Nov.  21 

Thelma  White  and  Fanny 
Watson 

No.  2— The  Smart  Set-Up   2  reels  

Walter  O'Keefe 


Title  Rel.  Date        Minutes  Reviewed 

Running  Time 

No.  3— Of  All  People  22  Nov.  21 

Thelma  White  and  Fanny 

Watson 
No.  4—  Relativity  and 

Relatives   18  Dee.  12 

Dr.  Rockell 
No.  5— Her  Wedding 

Night-Mare   18...  Jan.  30/32 

Thelma  White  and  Fanny 

Watson 

No.  6— Shake  a  Leg  17  

Thelma  White  and  Fanny 
Watson 

No.  7 — The  Perfect  Suitor   2  reels  

Benny  Rubin 

No.  8 — Maybe    I'm    Wrong   2  reels  

Richy  Craig,  Jr. 
BOOTH  TARKINGTON 
SERIES 

No.  I — Snakes  Alive    I  reel  

Billy  Hayes-Bobby  Jordan 
No.  2— Batter  Up    I  reel  

Billy  Hayes-Bobby  Jordan 
No.  3 — One   Good   Deed   9  

Billy  Hayes- Dave  Gorcey 
No.  4— Detectives    9... Mar.  5/32 

Billy  Hayes-Dave  Gorcey 
No.  6— His  Honor,  Penrod.   9... Mar.  19/32 

Billy  Hayes-Dave  Gorcey 

No.  7 — Hot  Dog    I  reel  

No.  8 — Penrod's   Bull   Pen   I  reel  

Billy  Hayes-Dave  Gorcey 
BROADWAY  BREVITIES 
SERIES 
No.   I— The  Musical 

Mystery   18  

Janet  Reade-Albertlna 

Rasch  Girls 

No.  2— Words  and  Musle  17  Nov.  21 

Ruth  Etting 

No.  3 — Footlights   19... Jan.  16/32 

No.  4 — Hello,  Good  Times!  I7.-  

Barbara   Newberry- Alber. 
tlna  Rasch  Girls 

No.  5— The  Imperfect  Lover  19... Feb.  13/32 

Jack  Haley 

No.  6 — Subway  Sym- 
phony  18... Mar.  26/32 

No.  7 — Sea  Legs    2  reels  

HOW    I    PLAY  GOLF- 
BOBBY  JONES 

No.  9 — The    Driver    I  reel  

No.  10 — Trouble  Shots    I  reel  

No.  1 1 — Praetlee  Shots   I  reel  

No.  12 — A  Complete  Round 

of  Golf   10  Oct.  31 

LOONEY    TUNES  SERIES 
SONG  CARTOONS 
NEW  SERIES 

No.  I — Bosko's  Ship- 
wrecked   I  reel  

No.  2 — Bosko,  The  Dough- 
boy   I  reel  

No.  3 — Bosko's  Soda  Foun- 
tain   7  Nov.  21 

No.  4 — Bosko's  Fox  Hunt   7... Jan.  23/32 

No.  5 — Bosko  at  the  Zoo   7... Mar.  5/S2 

No.  6— Battling  Bosko    7... Feb.  6/32 

No.  7— Big  Hearted  Bosko   ~>  

No.  8 — Bosko's    Party   7  

MELODY  MASTER  SERIES 

No.  I — The    "Big  House" 

Party    I  reel  

Earl  Carpenter's  Gang 

No.  2 — A   Havana   Cocktail   I  reel.. Apr.  25 

Castro's  Cuban  Band 

No.  3 — Darn  Tootln'    9  Dee.  19 

Ruby  Weldoeft  &  Oreh. 

No.  4 — Horace    Heldt    and   8  

His  Famous  Callfornlans 

No.  5 — It's  a  Panle   I  reel  

Benny    Meroff    and  His 
Band 

No.  6 — Up  on  the  Farm   I  reel  

Henry   Santrey  and  His 
Band 

MERRY  MELODIES 
SONG  CARTOONS 
No.  I — Smile,    Darn  Ya, 

Smile    I  reel  

No.  2— One   More  Time   I  reel  

No.  3 — Ya   Don't  Know... 

What  You're   Doln'   7  Dee.  5 

No.  4— Hlttln'    the  Trail 

for  Halleluiah  Land   7  Dec.  19 

No.  5 — Red   Headed   Baby   7..  

No.  6 — Pagan   Moon    7  

No.  7 — Freddie  the  Fresh- 
man   7... Mar.  12/32 

No.  8 — Crosby,  Columbo  and 

Vallee    '  reel  

THE   NAGGERS  SERIES 
MR.  AND   MRS.  JACK 
NORWORTH 

The  Naggers  at  the  Opera  10... Feb.  13/32 

The  Naggers  at  the  Races   I  reel.. Aug.  15 

The   Naggers'  Housewarm- 

Ing    8  Sept.  8 

The  Naggers  In  the  Subway  II  Aug.  8 

NEW  SERIES 

The  Naggers'  Anniversary   I  reel  

The  Naggers  at  the  Opera   J  reel  

Spreading  Sunshine    '  reel  

Movie  Dumb    '  reel  

NOVELTIES 

Bigger  They  Are,  The   2  reels  

Prlmo  Carnero 

Gypsy  Caravan    I  reel  

Martlnelll 

Handy   Guy.   The   2  reels  

Earl  Sande 

Rhythms  of  a  Big  City   I  reel  

Season's  Greetings,  The   5  

Christmas  Special 

Trip  to  Tibet,  A   I  reel  

Washington,  The  Man  and 

the  Capital   18  

Clarence  Whltehlll 
ONE-REEL  COMEDIES 
Baby  Face   

Victor  More 

Bitter   Half,   The   9... Feb.  13/32 

Ann  Codde 

Gold-Digging  Gentlemen   Aug.  22 

Al  Klein-Jean  Abbott 
I'll    Fix    It  May  28 

Kent-Lake 

Lodge  Night   May  16 

Phltllps-Cox 

Military   Post.  The  

Roberto  Guzman 
No-Account.  The  

Hardle- Hutchison 
No  Questions  Asked  

Little  Billy 

Purely  an  Accident  May  18 

Brown- Keams 


Title  Rel.  Date        Minutes  Reviewed 

Running  Time 

Riding  Master,  The   9  Dee.  26 

Poodles  Hannaford 

Second  Childhood    7  Dee.  26 

Strong  Arm,  The  

Harrington-O'Neil 
Travel  Hogs    9  Nov.  28 

Hugh   Cameron-Dave  Chasen 
ORGAN  SONG-NATAS 
For  You    I  reel  

Organ- Vocal 

Just  a  Gigolo    I  reel.. Aug.  IS 

Organ-Vocal 

Say  a   Litle  Prayer  for    Me   I  reel  

Organ- Vocal 

When  Your  Lover  Has  Gone   ■  reel  

Organ- Vocal 
JOE    PENNER  COMEDIES 

Gangway    2  reels.Aug.  15 

Moving  In    2  reels  

Rough  Sailing   16....  

Sax  Appeal    J  reel.. Aug.  I 

Stutterless   Romance.   A   1  reel  

Where  Men  Are  Men   2  reels  

PEPPER  POT  SERIES 
No.  I— The  Eyes  Have  It  10  Dec.  12 

Edgar  Bergen 

No.    2 — Thrills  of  Yesterday  

No.    3— Hot  News  Margie  

Marjorie  Beebe 

No.    4—  High  School  Hoofer  .10... Jan.  9/32 

Hal  Le  Roy 

No.  5 — Free  and  Easy  

Edgar  Bergen 

No.  6 — Cigars.  Cigarettes   10... Mar.  26/32 

Marjorie  Beebe 

No.    7— The  Movie  Album  10. ..Mar.  26/32 

No.   8— The  Wise  Quaeker   9  

Novelty  with  cast  of  duck* 

No.  9 — Remember   When    9  

No.  10 — Campus  Spirit,  The  

Douglas  Stanbury  and 
N.  Y.  U.  Glee  Club 
SPORTSLANT  SERIES- 
TED  HUSING 

No.  I    I  reeL.Oet.  24 

No.  2    9  Sept.  26 

No.  3    •  reel  

No.  4    9... Feb.  20/32 

No    5    9... Feb.  13/32 

No.  6    I  reel  

No.  7    I  reel  

S.  S.  VAN  DINE 
MYSTERY  SERIES 
No.  I— The  Clyde  Mystery  21  Oct.  31 

Donald  Meek-John 

Hamilton 
No.  2— The    Wall  Street 

Mystery    2  reels  

Donald  Meek-John 

Hamilton 
No.  3— The  Week- End 

Mystery  17  Dee.  It 

Donald  Meek-John 

Hamilton-Jane  Winton 
No.  4 — Symphony  Murder 

Mystery,  The   21  

Donald  Meek-J.  Hamilton 
No.  5 — Studio  Murder 

Mystery.  The   19... Feb.  8/32 

Donald  Meek-John 

Hamilton 

No.  6— Skull  Murder  Mys-  2  reels  

tery,  The   

Donald  Meek-John  Hamilton 
No.  7 — The  Cole  Case  2  reels  

Donald  Meek-John  Hamilton 
TWO-REEL  COMEDIES 

Dandy  and  the  Belle.  The  

Frank  McGlynn,  Jr. -Mary  Murray 
For  Two  Cents  June  9 

De  Wolf  Hoper 
Freshman  Love   

Ruth  Etting 

Gigolo   Raeket.  The  20  Aug.  I 

Helen  Morgan 

Good  Mourning   Sept.  B 

Eddie  Foy- Dressier- White 
Meal  Ticket,  The  June  13 

Jack  Pearl 

Old  Lace   

Ruth  Etting 

Politics   18...  Jan.  SO/32 

George  Jessel 

Silent  Partner.  The  Aug.  15 

Billy  Gaxton 

Success  ..'7  Sept.  5 

Jack  Haley 

23  Skldoo  May  2 

Lew  Fields 
WAYNE  AND  WHITE  COMEDIES 
Good  Pie  Forever   '  reel.. Aug.  8 

Billy  Wayne-Thelma  White  , 
In  Your  Sombrero   7  Dee.  B 

Billy  Wayne  .  , 

Inventor,  The    1  reel. .May  16 

Billy  Wayne-Thelma  White 
WORLD  TRAVEL  TALKS— 
E.  M.  NEWMAN 
No.  I — Little    Journeys  te 

Great  Masters    I  reel  

No.  2— Southern  India     9  

No.  3 — Road  to   Mandalay   I  reel  

No.  4 — Mediterranean  By- 
ways   9  

No.  5 — Javanese  Journeys    9  

No.  6 — Northern  India    I  reel  

No.  7 — Oberammergau    I  reel  

No.  8 — A    South  American 

Journey    I  reel  

No.  9— Soviet  Russia    I  reel  


SERIALS 

NAT  LEVINE 


(EACH  SERIAL  12  EPISODES  OF  TWO  RKELS) 

Rel.  Date        Minutes  Reviewed 
Title  Running  Time 

Galloping  Ghost.  The  Sept.  15  

Harold  Red  Grange 

Lightning  Warrler,  The  Dec.  I  

Rln  Tin  Tin 

Shadow  of  the  Eagle  Mar.  1/32  


UNIVERSAL 


(EACH  SERIAL  12  EPISODES  OF  TWO  REELS! 

Running  Time 

Title  Rel.  Date  Minutes  Reviewed 
Air  Mall  Mystery  Mar.  28/32  

James  Flavln-Lucllle  Browne 
Battling  with  Buffalo  Bill..  Nov.    28  Oct.  S 

Tom  Tyler- Rex  Bell 
Danger  Island   Aug.   24  Aug.  I 

Ken  Harlan-l  ucllle  Browne 
Detective  Lloyd   Jan.     4/32  Jan.  18/32 

Jack  Lloyd 


April    2,  1932 


MOTION    PICTURE  HERALD 


77 


a 


»  CLASSIFIED 
I  Advertising 

Ten  cents  per  word,  payable  in  advance.  Minimum  charge, 
$1.00.  Copy  and  checks  should  be  addressed  Classified  Ad  Dept., 
Motion  Picture  Herald,  1790  Broadway,  New  York,  N.  Y. 

The    Recognized    National    Classified   Advertising  Medium 


Mail  Order  Bargains 


GOOD  PICTURES  WITH  VALUES  LIKE  THESE 
WILL  BRING  PROSPERITY— EVERYTHING 
BRAND  NEW:  Genuine  Tapestry  Carpet,  per  yard, 
97c;  Decorative  Acoustical  Treatment,  sq.  ft.  4c; 
Ticket  Choppers,  $39.95;  Double  Bearing  Intermit  - 
tents  for  Simplex,  $59.50;  Giant  Speaker  Units,  Choice 
of  Amplion,  Macy,  Miles,  or  Kersten,  each  $30.25; 
Microphones  with  Stands,  $9.95;  Flameproof  Sound 
Screens,  Beaded  or  Perforated,  limited  range  of  sizes, 
sq.  ft.  29cj  2000'  Wire  Reels,  $1.89;  Radio  Slide 
Mats,  per  box  98c;  Snaplite  Special  Lenses,  any  focus, 
$11.95;  Porthole  Optical  Glass,  sq.  in.,  12c;  Photocells, 
all  types,  each  $11.13;  Optical  Systems,  $13.95;  G.  E. 
Exciter  Lamps,  98c.  Many  other  bargains  in  new 
equipment.  S.O.S.  CORP.,  Dept.  E-H,  1600  Broad- 
way, New  York  City.  Cable  Address,  "SOSOUND," 
New  York. 


REFLECTORS,  PEERLESS  $10.95;  HILOW  $17.50; 
Strong  $11.95;  HiLow  $16.00;  Ashcraft  $16.00;  More- 
lite  $8.75;  Brenkert  $12.50;  G.  E.  Mazda  $3.75.  PHOTO 
ELECTRIC  CELLS— One  Year  Guarantee  $12.75  for 
any  Sound  Equipment.  EXCITER  LAMPS,  7.5  am- 
peres $1.20;  4  ampere  $1.10.  RECTIFIER  BULBS, 
15  amperes  $8.85;  6  amperes  $4.85.  MAZDA  PRO- 
JECTOR LAMPS,  900  watt,  32  volt  $6.40;  1000  watt, 
110  volt  $6.20.  MAZDA  ADAPTERS  $6.50.  SOUND 
FILM  LACQUER,  60c  bottle.  ASBESTOS  NO.  6 
WIRE,  10c  foot.  TICKETS,  35c  roll.  COUPONS, 
70c  roll.  CONDENSERS,  Peerless  $6.75;  Planoconvex 
95c;  Heat  Resisting  $3.75;  Spotlight  $2.75.  THUMB 
TACKS,  per  1000,  $1.15.  SOUND  REELS,  11  or  14 
inch  $1.90.  SIMPLEX  OIL,  Gallon  95c;  Quart  35c; 
BULL  DOG  CEMENT,  Bottle  15c;  Half  Pint  50c; 
Pint  95c;  LENSES  $5.00  up;  CORRUGATED  RUB- 
BER MATTING  95c  yard;  AISLE LITES  $2.95.  BUY 
FOR  CASH  AND  SAVE.  All  Other  Supplies  at  Great 
Reductions.  MONARCH  THEATRE  SUPPLY  CO., 
154  East  Calhoun,  Memphis,  Tenn. 

BARGAINS!  BARGAINS!  BARGAINS!  Highest 
grade  sound  equipment  bargains  at  lowest  prices  in 
history.  Weber  standard  Syncrofilm  Sound-On-Film 
heads  for  Simplex.  Regularly  $700.00  pair.  Our  special 
price  $248.50.  Samson  No.  19  15  watt  power  amplifier 
used  in  leading  theatres.  List  $175.00.  Our  price  only 
$39.50  each.  Address  Box  97,  Motion  Picture  Herald, 
1790  Broadway,  New  York,  N.  Y. 

Theatre  Equipment  Bargains 

REMARKABLY  LOW  PRICES  on  Brand  new 
DALITE  SOUND  SCREENS.  Buy  yours  NOW: 
DATONE  X  42  cents  square  foot;  Fire  Resisting  49 
cents.  DATONE  BEADED  44  cents:  Fire  Resisting 
49  cents.  Sample  on  request.  Why  pay  more  for 
Inferior  Quality?  MONARCH  THEATRE  SUPPLY 
CO.,  154  East  Calhoun,  Memphis,  Tenn. 

BRAND  NEW  BEADED  AND  FLAME  PROOFED 
SOUND  SCREENS  AT  75%  DISCOUNT— Limited 
range  of  sizes,  guaranteed  factory  perfect.  Wire  for 
yours  NOW.  S.  O.  S.  Corp.,  Dept.  E-H,  1600  Broad- 
way, New  York  City.  Cable  Address,  "SOSOUND," 
New  York. 


Theatre  Training  Schools 


THEATRE  EMPLOYEES— Learn  modern  theatre 
management  and  theatre  advertising.  Approved  and 
specialized  home- stud  j  training  for  theatre  employees. 
The  Institute's  training  leads  to  better  positions.  Free 
particulars.  Address  THEATRE  MANAGERS  IN- 
STITUTE, 325  Washington  Street.  Elmira,  New  York. 


Patents 


PATENT  ATTORNEY  secures  patents,  trademarks, 
copyrights;  ask  for  literatures.  POLACHEK,  1234 
Broadway  (at  31st  Street)  New  York. 

PATENT  YOUR  IDEAS — send  me  your  sketch  or 
explanation  for  confidential  advice.  Z.  H.  POLA- 
CHEK, Registered  Patent  Attorney-Engineer,  1234 
Broadway,  New  York. 


Equipment  For  Sale 


LET  IT  RAIN— WHO  CARES  WHEN  THINGS 
LIKE  THESE  CAN  BE  HAD  AT  A  SONG:— 
DeVry  Portable  Projectors,  $69.75;  Asbestos  Por- 
table Booths,  $66.50;  Hertner  Transverters,  $74.75  up; 
Scratch  Filters,  $4.95;  Straight  Arc  Lamphouses, 
$10.00;  Powers  Mechanisms,  $12.00;  Operadio  Ampli- 
fiers, $79.50;  Rebuilt  Simplex  Intermittents,  $38.80; 
Samson  Pam  19  Amplifiers,  $31.50;  Simplex  Heads, 
$97.50;  Peerless  Rheostats,  $15.00;  Turntables,  Mella- 
phone,  $39.50;  Pacent,  $39.75;  Automatic  Ticket  Ma- 
chines, $59.50;  Lens,  any  focus,  $9.75;  Upholstered 
Chairs,  75c  up;  Mellaphone  Sound  Heads,  $69.75; 
Pacent  Sound-on-Film  Heads,  $150.00;  Atitomatic 
Reflector  Arcs,  $76.73;  Peerless  Reflector  Arcs,  $139.- 
75.  We  Buy,  Sell  or  Trade.  Write  for  list.  S.O.S. 
CORP.,  Dept.  U,  1600  Broadway,  New  York  City. 
Cable  Address,  "SOSOUND,"  New  York. 


LOOK!  GUARANTEED  REBUILT  PROJECTORS 
AT  DEPRESSION  PRICES:  Two  Simplexes  with 
double  bearing  movements,  less  lamphouses,  $270.00 
each.  Two  Simplexes  with  single  bearing  movements 
$230.00  each.  Two  Simplex  Mechanisms  only,  double 
bearing  $225.00  each.  Two  Simplex  Mechanisms,  single 
bearing  $180.00  each.  Also  many  BARGAINS  in 
Rebuilt  Powers  and  Motiographs,  Portable,  etc. 
BUY  and  SAVE  from  MONARCH  THEATRE 
SUPPLY  CO.,  154  East  Calhoun,  Memphis,  Tenn. 


Amplifiers  $30.00  each:  Pam  19' s,  Pam  39's,  Pam 
80's.  Webster  37-50.  All-Electric  Theatre  Amplifiers 
$85.00  each.  Lens,  any  focus.  $9.25;  Photo  Cells  for 
all  makes  Sound  Equipment  $10.25;  Sound  Screens  40c 
per  square  foot;  Beaded  Screens  50c  per  square  foot. 
THEATRE  SOUND  SERVICE,  Rochester,  New  York. 

Pair  Syncrofilm  Sound  Heads  complete  for  Powers 
$70.00  each.  THEATRE  SOUND  SERVICE,  Roches- 
ter, New  York. 

BARGAINS— Silver  Marshall  Amplifiers  for  public 
address  or  theatre.  Quarter  horse  motors,  Mella- 
phone Turntables,  2  K.w.  Generator,  Steiger  Baby 
Grand  Piano,  Baffle  Boards,  Motor  Generator  Sets. 
JOHNSON  THEATRE,  Marmarth,  N.  Dak. 

A  REAL  PICKUP  FOR  SOMEONE:  Two  Re- 
possessed Simplex  Projectors  complete  with  Mechan- 
isms, Magazines,  Motors,  Speed  Controls,  Stereo 
Attachment,  Lenses,  General  Electric  Mazda  Lamp- 
houses  and  Regulators.  Condition  Excellent.  Will 
sacrifice  both  for  $288.50.  Speedy  action  will  get  them. 
Address  Box  127,  Motion  Picture  Herald,  1790  Broad- 
way, New  York,  N.  Y. 


UNUSUAL  BARGAINS  in  factory  rebuilt  projec- 
tors, sound  equipment,  generators,  rectifiers,  reflector 
arc  lamps,  screens,  opera  chairs,  etc.,  Projection 
machines  repaired.  Address  Movie  Supply  Co.,  844 
South  Wabash  Ave.,  Chicago,  111. 


FOR  SALE  —  ATTENTION  INDEPENDENT 
DEALERS:  Simplex  large  and  small  magazme  roll- 
ers, and  Asbestos  Heat  Shields,  made  of  the  best 
grade  heat  resisting  material.  Write  for  prices. 
Address  Joe  Spratler,  12-14  East  Ninth  Street, 
Chicago,  Illinois. 


BIG  BARGAINS  —  Rebuilt  Simplex  Motor  Driven 
Machines  with  type  "S"  Lamp  Houses,  with  late 
type  Flat  Belt  friction  drive  Speed  Controls,  $300.00 
each.  Rebuilt  Powers  6B  Motor  Driven  Machine, 
$235.00  each.  DeLuxe  Motiograph  Machine,  $250.00 
each.  Big  Stock  of  Exhaust  and  Oscillating  Fans 
for  DC  and  AC  current.  Generators,  all  makes,  ticket 
selling  machines,  film  containers,  etc.,  all  at  bargain 

? rices  for  immediate  shipment.  Write: 
LLINOIS   THEATRE   EQUIPMENT  COMPANY, 
1150  South  Michigan  Avenue.  Chicago,  Illinois. 


BARGAINS — Used  Arctic  Nu-Air  and  American 
Blowers  for  theatre  use,  also  silent  belt  drives.  Write 
for  description  and  prices.  Address  Southern  Fan 
Sales  Co.,  Box  440,  Atlanta,  Ga. 


Chairs  for  Sale 


INVENTORY  SALE  at  depression  prices— 300  used 
hardwood  portable  chairs  in  sections  of  two,  1,000 
upholstered  chairs,  backs  fully  covered  in  red  velour, 
seats  newly  recovered  and  re-padded  in  imitation 
leather,  $1.75  each,  600  %  in.  7-ply  veneered  backs, 
inserted  panels,  covered  in  red  imitation  leather,  seats 
newly  re-covered  and  re-padded,  $1.90  each;  5-ply 
veneered  chairs,  75c  each,  in  any  quantity,  and  many 
other  bargains.  Chair  replacement  parts  matched  for 
every  make  of  chairs,  at  reasonable  prices,  and  prompt 
shipment.  Address  Illinois  Theatre  Equipment  Co., 
1150  S.  Michigan  Ave.,  Chicago.  111. 

1,250  HIGH  GRADE  SPRING  CONSTRUCTED 
CHAIRS:  Full  uphostered  backs,  covered  in  gTeen 
Velour;  Spring  Seats  covered  in  imitation  Spanish 
leather.  600  Heywood-Wakefield  panel  back  chairs, 
spring  seats  newly  upholstered  and  covered  in  (jreen 
imitation  Spanish  leather.  Reasonable  prices.  Write  to 
ILLINOIS  THEATRE  EQUIPMENT  COMPANY, 
1150  South  Michigan  Avenue.  Chicago,  Illinois. 

1000  Upholstered  Theatre  Chairs  like  new,  reason- 
able. Address  Picture  Theatre  Supply  Co.,  722  Spring- 
field Ave.,  Newark,  N.  J. 

Sound  Equipment  Bargains 


DON'T  BE  SIDE-TRACKED  ON  SOUND  TRACK 
—YOU  CAN  BUY  OUTRIGHT  FOR  A  FEW 
MONTHS  RENT— TRADE  YOUR  DISC  EQUIP- 
MENT—CHOICE OF  THREE  SYSTEMS:— Includ- 
ing 2  S.  O.  S.  Senior  Sound  Heads,  Standard  Make 
Photocells;  Optical  Systems;  G.  E.  Exciters;  Drive 
Attachments;  Combination  AC  Power  Supply  Unit 
eliminating  all  Batteries;  Semi- Automatic  Change- 
over Switch,  Non-Sync  Input;  Dynamic  Booth 
Speaker;  Wright-DeCoster,  RCA  or  Utah  Stage 
Horn!  2  special  G.  E.  Constant  Motors  optional. 
SMALL  HOUSES,  $425.00;  MEDIUM  HOUSES, 
$495.00;  LARGEST  HOUSES,  $595.00.  Senior  Sound 
Heads  less  Amplification  and  Speakers,  complete 
otherwise,  $119.75  each.  Agents  wanted.  Address 
S.  O.  S.  CORP.,  Dept.  E-H,  1600  Broadway,  New 
York  City.    Cable  Address,  "SOSOUND,"  New  York. 

SOUND-ON-FILM  HEADS  $25.00  EACH— WHILE 
THEY  LAST:— Ideal  for  Experimenters,  or  for  Por- 
tables. Worth  several  hundred  for  parts  alone. 
Complete  with  Sound  Gate;  Slit  Block;  Exciter  Lamp 
Sockets;  Photocell  Compartments;  Idler  Rollers; 
Optical  Lens  Holders;  Fly  Wheels,  etc.  Write  for 
details.  S.O.S.  Corp.,  Dept.  U,  1600  Broadway, 
New  York  City.  Cable  Address,  "SOSOUND,"  New 
York. 

"Complete  Sound-on-Film  Installation  for  900  seat 
theatre :  Two  Senior  Sound  Heads  complete  with 
photo  cells,  optical  systems,  G.E.  exciters,  and  all 
parts;  All-Electric  Theatre  Amplifier  with  Tubes; 
RCA  Stage  Speaker,  Booth  Speaker,  Two  Motors, 
Non-Sync  Turntable  and  Microphone,  $400.00.  Satis- 
faction guaranteed  or  your  money  back. — THEATRE 
SOUND  SERVICE,  Rochester,  New  York." 

ANOTHER  SENSATIONAL  S.O.S.  VALUE- 
QUANTITY  LIMITED:— Brand  New  Professional 
Projectors  complete  with  RCA  type  Sound-on-Film 
Heads,  Bausch  &  Lomb  Optical  System,  UX  868 
RCA  PHOTOPHONE  Photocells,  Rear  Shutter,  worth 
$2500.00,  special  $395.00.  Ideal  for  Private  Projection 
Rooms,  Churches,  Schools,  etc.  Write  S.O.S.  Corp., 
Dept.  E-H.,  1600  Broadway,  New  York  City.  Cable 
Address,  "SOSOUND,"  New  York. 

Projector  Repairing 

CASH  PAID  FOR  OLD  SIMPLEX  PROJECTORS 
OR  MECHANISMS.  PEERLESS  or  strong  Re- 
flector Arc  Lamps,  Will  buy  equipment  in  any 
condition.  Pay  highest  prices.  Address  Amusement 
Supply  Co.,  Inc.,  630  Ninth  Ave.,  New  York,  N.  Y. 


CLASSIFIED  ADVERTISING 
(Continued  on  next  page) 


78 


MOTION    PICTURE  HERALD 


April    2,  1932 


(CLASSIFIED  ADVERTISING—CONT'D) 


Projector  Repairing 


SKILLED  MECHANICS,  specialized  tools,  and  a 
shop  equipped  for  but  one  purpose  can  offer  yon 
nothing  but  the  best  in  repair  work.  That  is  what  I 
have,  and  I  can  oaer  you  the  best  in  the  overhauling 
of  your  motion  picture  machinery  equipment.  One 
of  the  oldest  repair  men  in  the  territory,  and  serving 
some  of  the  largest  houses.  Relief  equipment  fur- 
nished free.  For  results  bring  your  work  to  Joseph 
Spratler,  12-14  E.  Ninth  Street,  Chicago,  Illinois. 


Theatres  Wanted 


CAN  SELL  YOUR  THEATRE  QUICKLY.  Send 
particulars.  ALBERT  GOLDMAN,  5  South  Wabash 
Ave.,    Chicago,  111. 


Theatres  For  Sale 


PAYING  THEATRES  FOR  SALE  IN  ILLINOIS, 
Iowa,  Missouri,  Oklahoma,  Wisconsin.  Inquire 
ALBERT  GOLDMAN,  1402  Mailers  Bldg.,  Chicago, 
111. 


Position  Wanted 


OPERATOR,  six  years  experience,  excellent  refer- 
ences, sober  and  reliable.  Also  do  banner  work. 
Twenty-four  years.  Address,  Harley  Bender,  Spring 
Valley,  Minnesota. 


OPERATORS  AVAILABLE.  Experienced  on  West- 
ern Electric  and  R.C.A.  Write  Associated  Projec- 
tionists, 103  N.  Rowan  Ave.,  Los  Angeles,  California. 


FEATURED  ORGANIST— At  Liberty,  10  years' 
experience.  Featuring  spot  solos,  slide  presentations, 
any  location  considered.  Address  Box  132,  Motion 
Picture  Herald,  1790  Broadway,  New  York  City. 


LIVE  WIRE  THEATRE  MANAGER  desires  posi- 
tion. Publicity  expert,  community  builder  and  organ- 
izer. Moderate  salary,  commission  or  both.  Best  ref- 
erences. Will  go  anywhere.  Address  Box  133,  Motion 
Picture  Herald,  1790  Broadway,  New  York,  N.  Y. 


OPERATOR  ELECTRICIAN,  licensed,  non-union. 
Experienced  all  sound  equipment,  repairs  equipment, 
desires  position  for  Theatre  Studio  or  Institution. 
References.  Address  Iadarola,  227  E.  116th  St.,  New 
York,  N.  Y. 


Equipment  Wanted 


TWO  AC  Operated  Sound  Heads  and  Two  Mazda 
Light  Outfits  for  Simplex  Projectors,  Must  Be  Cheap. 
Address  Dixie  Theatre,  Glade  Spring,  Va. 


Manager  Wanted 


MANAGER  WANTED^Live  Eastern  Penna., 
Town  of  6000,  Newly  equipped  Western  Electric. 
Good  opportunity  for  one  who  can  make  good.  Don't 
write  unless  bear  investigation.  State  age,  married, 
nationality,  experience,  salary,  where  and  how  long 
employed,  qualifications  as  business  getter,  etc. 
Address  Box  135,  Motion  Picture  Herald,  1790  Broad- 
way, New  York,  N.  Y. 


Printing 


1000  3  x  8  Dodgers,  printed,  prepaid  $1.00;  4x9 

Dodgers  $1.25;  6x9  Dodgers  $1.75.  Address  King 
Shoprinters,   Warren,  Illinois. 


250  Whitebond  Letterheads  and  250  Envelopes, 
$2.49;  500  each,  $3.50.  Address  Webster's  Press, 
Farmland,  Indiana. 


WABASH  AVENUE 


CHICAGO 

Beverly  Miller  of  National  Screen  Ser- 
vice is  telling  folk  that  he  has  had  more  than 
his  share  of  this  winter's  snow.  On  a  busi- 
ness trip  to  Galena,  111.,  it  stranded  him  for 
two  full  days  in  that  town.  The  roads  were 
open  into  Wisconsin,  Miller  explains,  but 
looking  towards  Chicago  the  drifts  had  tied 
transportation  in  a  complete  knot. 
V 

Charles  House  of  the  State  and  Columbia 
theatres  in  Rockford,  III.,  has  arranged  to 
open  the  Capitol  theatre  in  that  city. 
V 

Milwaukee  visitors  in  the  persons  of 
George  Levine,  Universal  manager  in  the 
Badger  city,  and  Bred  S.  Meyer,  manager 
of  the  Alhambra  and  an  exhibitor  leader  in 
his  town,  were  in  Chicago  saying  hello  to 
old  friends. 

V 

Between  his  appearances  on  the  stage  of 
the  Chicago  theatre,  Conrad  Nagel  is  one  of 
the  busiest  actors  to  hit  the  city  in  many 
months.  The  Illinois  Federation  of  Women's 
Clubs  staged  a  special  luncheon  in  his 
honor  at  the  Sherman  house,  and  both  the 
Association  of  Commerce  and  the  Chamber 
of  Commerce  likewise  drafted  him  for  special 
distinction  and  talks  at  luncheons. 

V 

J.  Shanfeld  opened  the  Indiana  theatre  on 
Indiana  avenue  on  Easter  Sunday.  New 
sound  equipment  has  been  installed  in  the 
house,  which  seats  1,200. 

V 

Problems  of  down  state  Allied  exhibitors 
are  to  occupy  the  exclusive  attention  of  the 
Allied  directors  at  one  meeting  each  month, 
it  has  been  decided  by  the  board. 

V 

William  Blumberg,  formerly  RKO  man- 
ager here  and  more  recently  in  charge  of 
the  RKO  office  at  Omaha,  arrived  in  Chi- 
cago last  week  to  assume  his  new  duties  as 
manager  of  the  local  Columbia  exchange. 

HOLQUIST 


SHORTS  CN 
E CCADWAy 


Week  of  March  26 
CAMEO 

Cat's  Canary  RKO  Pathe 

Art  and  Culture  Amkino 

MAYFAIR 

Self-Condemne^   RKO  Radio 

Take  Your  Pick  RKO  Pathe 

Love  Krazy  Columbia 

RIALTO 

Hide  and  Seek  Paramount 

RIVOLI 

Hide  and  Seek  Paramount 

ROXY 

Just  Pals  Universal 

Port  of  Calls  Capital 

Four-Footed  Friends  Standard 

STRAND 

Up  On  the  Farm  Vitaphone 

Spreading  Sunshine   Vitaphone 

The  Cole  Case  Vitaphone 

WARNER 

The  Subway  Symphony  Vitaphone 

Freddie  the  Freshman  Vitaphone 

The  Movie  Album  Vitaphone 

WINTER  GARDEN 

Sports  Slants,  No.  7  Vitaphone 

Crosby,  Columbo  and  Vallee  .  Vitaphone 
Sea  Legs  Vitaphone 


Tiges,  Berlin,  To  Distribute 
I  I  Van  Beuren  Short  Numbers 

The  RKO  Export  Corporation  has  ar- 
ranged a  deal  with  Tiges  of  Berlin  whereby 
the  latter  will  distribute  11  Van  Beuren 
short  subjects.  Nine  are  Grantland  Rice 
Sportlights,  two  are  Aesop  Fables,  cartoons. 

Olsen  and  Johnson,  comedy  team,  have 
been  signed  for  a  series  of  six  Van  Beuren 
two-reelers,  for  which  stories  are  being  pre- 
pared. Nat  Ross  will  direct.  The  two  were 
guests  of  honor  at  a  luncheon  of  the  Chi- 
cago Press  Club  late  last  week. 


NEWS  PICTURES 


FOX  MOVIETONE  NEWS— No.  53— Senate  commit- 
tee favors  beer — Germany  stirred  by  presidential 
election — DeValera  frees  Irish  political  prisoners 
after  election — Outboard  championship  race  held  at 
Miami — Germany  builds  a  new  DO-X — Romantic 
Waikiki,  in  Hawaii,  goes  on  the  air. 

FOX  MOVIETONE  NEWS — No.  54^  Tornado  causes 
death  and  ruin  in  the  South — Business  leader,  Silas 
Strawn,  views  business  conditions  in  Europe — House 
of  David  members  in  Michigan  have  no  faith  in 
the  barbers'  profession — Latest  pictures  of  Japan 
and  China  at  war — Eamon  De  Valera  introduces 
members  of  his  new  Irish  cabinet — Australian  horse 
outruns  America's  best  at  Agua  Caliente,  Mexico. 

HEARST  METROTONE  NEWS— No.  252— Mad  flight 
marks  Japan's  victory  at  Shanghai — United  States 
builds  new  sky  queen  at  Akron — Spahis  of  Africa 
train  in  France — Tornado  sweeps  through  Dixie — 
Here's  youngest  lion  tamer,  in  California — Aus- 
tralian horse  wins  at  Agua  Caliente,  Mexico. 

HEARST  METROTONE  NEWS— No.  253— Nation 
celebrates  Easter  festival — Bathers  welcome  spring 
freeze  in  Lake  Michigan — Deal  reported  on  with 
Lindbergh  kidnapers — Youngsters  of  society  take 
up  boxing  at  Palm  Beach— Chinese  war  victims  dig 
out  from  ruined  Chapei — Air  "Wizard"  flies  like  a 
bird,  using  arms  for  locomotion. 

PARAMOUNT  SOUND  NEWS— No.  69^11  France 
pays  tribute  to  dead  statesman,  Aristide  Briand — 
Senate  to  pass  on  four  per  cent  beer— French  fire- 
man demonstrate  new  soap  fire-fighting  method — 
DeValera  frees  numerous  political  prisoners  after 
election — Tornadoes  hit  South,  spreading  destruction 
in  wake — Australian  horse  sensationally  victorious 
in  Agua  Caliente  race. 

PARAMOUNT  SOUND  NEWS— No.  70^-Easter  style 
parade  in  review  along  New  York's  Fifth  Avenue — 
Dirigible  expert  explains  features  of  new  Akron 
sister  ship — Police  sharpshooters  test  new  bullet- 
proof vests  at  Evanston,  111. — United  States  battle 
fleet  casts  anchor  off  Long  Beach,  Calif.  —  Un- 
claimed postal  packages  are  auctioned  by  Uncle 
Sam — Chinese  refugees  flee  Japanese  near  Shanghai. 

PATHE  NEWS— No.  69— Speed  of  Australian  horse 
thrills  fans  at  Agua  Caliente — Tornado  sweeps  over 
Southland,  leaving  thousands  homeless — Post  Office 
offers  live  bargains  from  dead  letter  office — Gene 
Sarazen  takes  S10.000  first  prize  in  Miami-Biltmore 
tournament — Champion  New  York  bowler  shows  how 
he  does  it — French  firemen  find  new  chemical  ex- 
tinguishing method  effective — Pictures  of  evacuation 
of  battered  Shanghai  by  Chinese  troops. 

UNIVERSAL  NEWSPAPER  NEWSREEI  No.  26— 

Death  list  mounts  as  tornado  wrecks  havoc  in 
Southland — Australian  wonder  horse  wins  $50,000 
classic  at  Agua  Caliente — Rubber  fumes  fell  score 
of  firemen  at  New  York  blaze — Mexico  celebrates 
annual  fete — Soviet  government  holds  lottery  to 
aid  five-year  plan — Citizens  mint  wooden  coin  in 
Washington  town  as  cash  supply  is  tied  up — ■ 
Burning  and  looting  terrorize  natives  who  return 
after  Shanghai  truce. 

UNIVERSAL  NEWSPAPER  NEWSREEI — No.  27— 

250,000  get  work  as  Ford  inaugurates  new  auto 
project — Modern  youth  upholds  old  spirit  of  April 
Fool's  Day  in  Chicago — News  paragraphs — Flier's 
arms  furnish  power  in  freak  Connecticut  invention — 
President  honored  at  Easter  morning  services  at 
Arlington — Indiana  mayor  forces  auto  regulation 
violators  to  pay  fines  in  food  for  needy. 


WHAT  DOES  YOUR  PUBLIC 
KNOW  ABOUT  RAW  FILM? 

Nothing,  perhaps.  Yet,  whether  they're 
aware  of  it  or  not,  people  are  profoundly  in- 
fluenced by  the  photographic  quality  which  that 
film  gives  or  does  not  give  them  on  the  screen. 
It  may  mean  all  the  difference  between  a  pic- 
ture that  goes  its  quiet,  unprofitable  way  and 
one  that  becomes  the  talk  of  the  town. 

There's  no  need,  these  days,  to  run  the  risk 
of  sacrificing  photographic  quality.  Eastman 
Gray-backed  Super-sensitive  Negative,  with  its 
unmatched  qualities  and  its  never -failing  uni- 
formity, costs  no  more  than  other  films,  yet  it 
helps  substantially  to  head  the  picture  for  suc- 
cess. Wise  the  cameraman  who  uses  it . . .  lucky 
the  exhibitor  who  runs  prints  made  from  it! 

EASTMAN  KODAK  COMPANY 


J.  E.  Brulatour,  Inc.,  Distributors 

New  York  Chicago  Hollywood 


Sure-fire  Box 


The  All-Time 
Miracle  Of 
Entertainment! 


THE 


mm 


SYLVIA 


MIRACLE 

MAN 

— with — 

SYLVIA  CHESTER 


SIDNEY 


MORRIS 


IRVING    PICHEL    <•    JOHN    WRAY    <    ROBERT  COOGAN 
and     HOBART  BOSWORTH 

Now,  the  all-new,  all-talking  masterpiece  that  will  sweep  the  bright 
shining  dollars  into  your  box  office  like  nothing  ever  before.  Already 
previewed!  "If  It's  The  Miracle  Man,  It's  The  Best  Show  In  Town", 
said  a  very  smart  showman.  Directed  by  Norman  McLeod.  Adapted 
by  Waldemar  Young.  From  the  story  by  Frank  L.  Packard  and 
Robert  H.  Davis  and  the  play  by  George  M.  Cohan.  The  Perfect 
Profit  Picture!   You'll  find  out! 


(paramount 


MOTION  PICTURE 

HERALD 

A  CONSOLIDATION  OF  EXHIBITORS  HERALD-WORLD  AND  MOTION  PICTURE  NEWS 


In  Two  Sections  —  Section  One 


WHAT  KENT  SAYS 
BLOCK  BOOKING  UPHELD 


OP 


STORY  PURCHASES 
THE  JUNIOR  SHOW 


v  ol.  107,  No.  2 


Entered  as  second-class  matter,  January  12,  1931,  at  the  Post  Office,  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879  Pub- 
lished Weekly  by  Quigley  Publishing  Co.,  Inc.,  at  1790  Broadway,  New  York.  Subscription,  $3.00  a  year.  Single  copies,  2i' cents. 


April  9,  1932 


NO  OTHER  PICTURE  CAN  EQUAL  ITS  BRILLIANT  RECORD  m 
AS  A  MAKER  OF  STARS  AND  AS  A  MIGHTY  BOX  OFFICE  HIT* 


w 


THE 


s 


M I  FACIE  MAN 


The  most  vital  and  the  most  powerful 
emotional  story  the  screen  has  ever  known. 
Pulsing  anew  with  life !  Thundering  its  mighty 
message  of  big  money  business.  Another 
real  entertainment  special  from  Paramount. 


SYLVIA 

SIDNEY 

in  the  role  that  made  Betty  Compson 
world  famous. 

CHESTER 

MORRIS 

as  the  boss  crook.  The  part  that 
lifted  Thomas  Meighan  to  stardom. 

IRVING  PICHEL 

in  another  master  role  as  the  man 
who  "cursed  God"! 

JOHN  WRAY.. 

as  "The  Frog"!   Lon  Chaney's 
famous  role. 

HOBART  BOSWORTH 

as  "The  Patriarch" 

RORERT  *   «    -  NED  

COOGAX  SPARKS 

RORIS  KARLOFF  <  LLOYD  HUGHES 


Directed  by  Norman  McLeod.  Adapted  by 
Waldemar  Young.  From  the  story  by 
Frank  L.  Packard  and  Robert  H.  Davis  and 
.   .  .  the  play  by  George  M.  Cohan.  ... 


FAMOUS  DATES  IN 
AMERICAN  HISTORY 

February  22,  1732  —  Washington's  Birthday 
February  12,  1809  —  Lincoln's  Birthday 
November  11, 1918  —  Armistice  Day 

APRIL  12,  1932 

The  opening  of 

GRAND  HOTEL 

at  the  ASTOR  THEATRE,  New  York  City 

(not  an  advertisement)  but  merely 
to  record  a  great  event) 

Metro-Goldwyn-Mayer  presents 

GARBO  -  john  BARRYMORE 

joan  CRAWFORD  ■  Wallace  BEERY 

1       none!  BARRYMORE  *  P 

GRAND  HOTEL 

with  LEWIS  STONE— JEAN  HERSHOLT 

An  EDMUND  GOULDING  Production 

The  Biggest  First  Night 
in  Screen  History 


APR  -9  \m,  I  \ 

MOTION  PICTURE  HERALD' 


Vol.  107,  No.  2 


-I 


April  9,  1932 


NAMING  THE  ROSE 

THE  motion  picture  business  annually  enjoys  about  a  million 
dollars  worth  of  agony,  conferences,  telegraph  and  tele- 
phone bills,  on  the  subject  of  titles.  Largely  it  is  a  waste 
of  time,  money,  energy. 

Charming  opportunity  of  taking  evidence  has  just  been 
afforded  in  the  case  of  the  estimable  production  which  started 
to  the  market  under  the  title  of  "The  Man  I  Killed"  and 
became,  at  times  and  places,  "Broken  Lullaby."  The  picture 
has  been  and  continues  to  be  shown  under  both  titles,  depend- 
ing on  exhibitor  preference  and  other  conditions. 

The  change  in  title  after  the  New  York  opening  was  in- 
spired, just  as  title  changes  usually  are,  by  a  whimsical  mani- 
festation. This  time  it  was  the  gossip  of  billposters  who  told 
somebody  higher  up  that  they  heard  sidewalk  comment  to 
the  effect  that  "The  Man  I  Killed"  must  be  another  gangster 
picture. 

It  is  often  like  that.  Sometimes  the  name  is  chosen  by  a 
vote  of  the  office  boys;  sometimes  it  is  the  notion  of  the 
president's  wife's  second  cousin  from  Dubuque.  On  occasion 
it  is  the  choice  of  the  salesmanager's  winsome  secretary.  Often 
it  is  the  best  available  imitation  of  the  name  of  a  picture  that 
made  money.  Meanwhile  the  public  does  not  interest  itself 
a  merry  hoot  about  it  at  all. 

Now  that  the  "Broken  Lullaby"  versus  "The  Man  I  Killed" 
has  gone  to  the  box  office  test,  the  indications  are  that  the 
public  is  unmoved  by  either  title.  The  returns,  both  in  Publix 
houses  and  in  other  circuit  and  independent  houses,  have  been 
examined  and  prove  to  be  just  average,  with  no  advantage 
to  either  title.  Last  year  Metro  changed  the  title  of  "The 
Southerner"  to  "The  Prodigal"  while  tine  picture  was  in  the 
process  of  distribution,  with  the  same  lack  of  positive  results 
or  indications  of  title  influence. 

The  truth  appears  to  be  that,  if  one  puts  aside  titles  which 
are  positively  repellent,  and  the  once-in-a-blue-moon  hit  title 
of  special  patness,  titles  do  not  matter.  One  may  cite  as 
evidence  all  the  big  pictures  of  screen  history  from  "Quo 
Vadis,"  "The  Birth  of  a  Nation,"  "The  Miracle  Man,"  "The 
Big  Parade"  and  "The  Covered  Wagon."  None  of  those  was 
a  "box  office"  title. 

And  just  to  be  cute  about  it,  one  may  also  remark  that 
every  now  and  then  neither  the  title  nor  the  story  has  any- 
thing to  do  with  the  picture.  Metro  not  so  long  ago  bought 
the  play  "See  Naples  and  Die."  It  came  to  the  screen  as 
"Oh,  Sailor,  Behave"  and  dealt  with  the  adventures  of  two 
sailors  on  shore  leave  in  Italy,  although  there  were  no  sailors 
in  the  original  play. 

Titles  do  not  make  pictures,  but  pictures  make  titles. 

AAA 

WHY  "FAMILY  NIGHT"? 

I  N  view  of  the  admitted  basic  fact  of  merchandising  that 
I  the  women  spend  the  payrolls  and  that  the  American  family 
consumption  is  the  great  vital  market  for  all  industries,  is 
it  not  just  a  shade  peculiar  that  it  has  become  the  practice  of 


selection  committees,  exhibitors  and  all  others  representing 
the  consumer,  to  specially  label  such  pictures  as  are  deemed 
fit  for  the  whole  family?  When  a  very  considerable  propor- 
tion of  the  product  is  of  such  a  nature  that,  despite  its 
technical  excellence,  the  exhibitor  has  to  scheme  to  keep  it 
away  from  the  week-end  family  nights  one  wonders  what  the 
producer  had  in  mind.  Just  so  long  as  motion  pictures  are 
made  for  the  purpose  of  earning  a  profit  the  customer  is 
always  right.    The  big  customer  is  the  American  family. 

AAA 

ANTHROPOMORPHIC 

SIXTY-ONE  persons  in  New  York's  busy  Fifty-seventh  street 
paused  the  other  day  to  see  a  husky  hoisting  crew  lower 
a  ten-ton  safe  from  a  skyscraper.  Two  squares  down  the 
street,  two  hundred  and  thirty-nine  persons  were  at  the  same 
time  giving  pause  to  watch  four  workmen  emerge  from  an 
art  gallery  carrying  a  seven-hundred-pound  bronze  statue  of 
a  classic  nude. 

AAA 

PAX  VOBISCUM 

GREAT  pother  is  being  made  about  the  financial  prob- 
lems of  the  Metropolitan  Opera  in  New  York.  In 
Europe  opera  has  always  lived  by  subsidy.  In  America 
it  has  been  nurtured  and  supported  by  the  gifts  and  patron- 
age of  the  wealthy.  The  opera  carries  an  aroma  of  social 
sanctity  and  high  culture.  If  it  carried  an  entertainment  value 
to  the  masses,  in  any  remote  part  of  the  ratio  claimed  for  it, 
the  masses  would  pay  for  it,  just  as  they  do  for  the  motion 
picture  and  other  emotional  merchandise  they  like. 

The  painful  truth  is  that  for  one  true  lover  of  the  opera 
there  are  a  thousand  giving  lip  service  and  patronage  for 
the  purposes  of  conferring  a  supposed  distinction  on  them- 
selves. It  is  not  many  months  ago  that  the  great  Chaliapin, 
with  a  keen  penetration,  gave  a  musician's  voice  to  the  opinion 
of  many  another  student  of  the  arts  of  expression  in  admit- 
ting that  opera  was  a  dead  art — very  dead.  Opera  relates 
itself  to  art  and  the  interests  of  the  modern  world  as  a  kingly 
game  of  chess,  played  with  living  figures  on  a  cloth  of  gold 
field,  would  to  modern  sport. 

Some  day,  probably  centuries  from  now,  the  panting  pur- 
suers of  culture  will  discover  that  the  great  art  medium,  the 
great  instrument  for  the  re-creation  of  events,  for  the  creation 
of  drama,  is  indeed  the  motion  picture,  the  heir  of  all  the 
arts  of  expression,  and  the  successor  to  most  of  them. 

AAA 

A RESEARCH  by  Film  Daily  reveals  that  the  works  of  491 
authors  were  used  in  making  622  features  in  the  United 
States  last  year,  or  "an  average  of  less  than  Wi  pictures 
for  each  author  during  the  year."  One  can  readily  appreciate 
that,  and  point  out  that  doubtless  the  V2  features  were  those 
which  started  the  double  bill  epidemic.  One  might,  to  be 
sure,  twist  it  the  other  way  and  say  that  each  picture  used 
78.93  per  cent  of  an  author  in  getting  made.  Maybe  that 
is  just  as  true. 


MOTION  PICTURE  HERALD  MARTIN  QUIGLEY,  Editor-in-Chief  and  Publisher 

Incorporating  Exhibitor's  Herald,  founded  1915;  Motion  Picture  News,  founded  1913;  Moving  Picture  World,  founded  1907;  Motography.  founded  1909; 
The  Film  Index,  founded  1906.  Published  every  Thursday  by  Quigley  Publishing  Company,  1790  Broadway,  New  York  City.  Telephone  Circle  7-3100.  Martin  Quigley, 
Editor-in-Chief  and  Publisher;  Colvin  Brown,  Vice-President  and  General  Manager;  Terry  Ramsaye,  Editor;  Ernest  A.  Rovelstad,  Managing  Editor;  Chicago  office, 
407  South  Dearborn  street,  Edwin  S.  Clifford,  manager;  Hollywood  office,  Pacific  States  Life  Building,  Leo  Meehan,  manager;  London  office,  Faraday  House,  8-10 
Charing  Cross  Road,  London,  W.C.  2,  W.  H.  Mooring,  representative;  Sydney  office,  102  Sussex  street.  Sydney,  Australia.  Cliff  Holt,  representative.  Member  Audit 
Bureau  of  Circulations.  All  contents  copyright  1932  by  Quigley  Publishing  Comt  any.  All  editorial  and  business  correspondence  should  be  addressed  to  the  New  York 
office.  Better  Theatres  (with  which  The  Showman  is  incorporated),  devoted  to  the  construction,  equipment  and  operation  of  theatres,  is  published  every  fourth  week 
as  section  2  of  Motion  Picture  Herald.  Other  Quigley  Publications:  Motion  Picture  Daily,  The  Hollywood  Herald.  The  Motion  Picture  Almanac,  published 
annually,  and  The  Chicagoan. 


8 


MOTION    PICTURE  HERALD 


April    9,  1932 


VSEEMS  TO  HAVE  IT  IN  FOR  THE  MOVIES' 


BROOKHART 

In  the  GAZETTE  of  ST.  JOSEPH  in 
MISSOURI,  Rev.  Burris  Jenkins,  a  leading 
clergyman  of  Kansas  City  as  well  as  editor 
of  The  Christian,  writes  in  the  column 
"The  Drift  of  the  Day"  that  "Senator 
Brookhart  seems  to  have  it  in  for  the 
movies"  and  in  rebuttal  says  he  "has  seen 
a  lot  of  good  movies  lately."  Expanding  upon 
the  theme  of  the  motion  picture  as  a  new 
art,  the  churchman  says: 

Senator  Brookhart  seems  to  have  it 
in  for  the  movies-  Lots  of  people  have. 
I  think  it  is  generally  people  who  don't 
go  to  see  them  who  inveigh  against 
them  most  vigorously.  I  understand 
that  the  dramatic  and  literary  critics 
who  have  attained  to  the  highest  emin- 
ence are  against  them  to  a  man.  It  is 
never  wise  to  get  too  wise. 

I  cannot  stand  for  the  movies  all  in 
all,  nor  for  all  the  movies.  Neither  can 
I  stand  for  all  the  fiction  and  all  the 
newspapers.  But  1  have  seen  a  lot  of 
good  movies  lately.  I  don't  know  any 
recent  book  or  drama  that  carries  such 
a  message  as  the  new  play  of  George 
Arliss,  "The  Man  Who  Played  God." 
The  story  from  which  it  is  taken,  writ- 
ten by  Gouverneur  Morris,  never  made 
half  the  impression  the  screen  drama 
makes.  Of  course  the  art  of  George 
Arliss  gives  it  its  tremendous  punch. 

I  saw  also  a  preview  of  the  Para- 
mount picture  entitled  "A  Broken  Lul- 
laby," taken  from  a  French  book  with 
the  name,  "The  Man  I  Killed."  The 
original  name  would  be  much  prefer- 
able, to  the  dainty  little  name  given 
to  the  American  picture.  That's  a 
wonderful  play. 

Now  the  fact  is  that  the  talking  mo- 
tion picture  is  a  new  art.  It  is  neither 
photography  alone,  nor  is  it  speaking 
drama  alone.  It  is  a  combination  of 
both  that  becomes  neither.  To  appre- 
ciate it  properly  one  must  regard  it  as 
something  new  under  the  sun.  You 
cannot  be  intelligent  in  estimating  it 
unless  and  until  you  get  that  point  of 
view.  Undoubtedly  it  reaches  the 
masses.  And  anything  that  does  should 
command  our  respectful  attention  and 
estimation. 

What  is  the  old  definition  of  a  clas- 
sic work  of  art?  It  is  such  a  work  as 
generation  after  generation,  thousands 
and  millions  of  people,  have  passed  in 
front  of,  have  gazed  upon,  and  have 
pronounced  beautiful.  Nothing  be- 
comes a  classic  all  in  a  day,  nor  in  one 
generation.  The  speaking  motion  pic- 
ture must  be  viewed  by  millions  and 
pronounced  good  before  it  can  become 
classic.  So  must  any  other  work  of 
art.  New  as  it  is,  how  can  anybody, 
however  wise,  pronounce  it  all  bad,  or, 
indeed,  all  good?  Time  only  can  tell. 

Meantime,  I,  for  one,  do  not  intend 
to  let  this  new  work  of  art  go  by  with- 
out my  attention.  I  am  going  to  make 
no  sweeping  generalizations  about  it, 
but  1  am  interested  in  it  and  I  am  go- 
ins  to  study  it.  More  than  that,  I  am 
going  to  bring  it  back  into  my  church. 


BETTER 

Discussing  the  coming  of  two  additional 
motion  picture  theatres  to  UNIONTOWN 
in  PENNSYLVANIA,  the  INDEPEN- 
DENT of  that  city  digresses  to  comment  on 
pictures  and  prospects  for  better  produc- 
tions, in  these  words: 

.  .  .  Recently  about  the  only  kind 
presented  here  was  pictures  that  glori- 
fied the  crooked  woman,  and  stories 
of  crooks  and  the  underworld.  These 
may  serve  to  bring  to  mind  that  a  seri- 
ous condition  exists  in  America,  but 
we  must  be  reminded  of  the  ways  to 
meet  such  evils. 

It  seems  the  moving  picture  mag- 
nates have  seized  upon  the  present  lax 
law  enforcement,  the  corrupting  of  the 
courts,  and  the  alliance  between  under- 
world and  the  corruptible  officers,  as 
a  means  of  immense  profit.  Some  of 
the  pictures  are  but  thinly  veiled  at- 
tempts to  show  the  impressible  youth 
how  easy  it  is  to  beat  the  law.  Better 
pictures  are  now  being  made  and  are 
on  the  market.  They  are  now  being 
shown  in  nearby  towns  and  cities. 
And  it  now  looks  as  if  Uniontown  will 
get  some  of  them  and  regain  its  lost 
prestige  in  the  amusement  world. 


This  IVeek 

Block  booking  is  upheld  by  United  States 
circuit  court  of  appeals  in  12 -year-old 
Paramount-Famous  Lasky  case  Page  9 

Complete   text   of   block   booking   decision   Page  211 

Fox  will  make  pictures  for  audiences  of  the 
United  States  and  not  for  Broadway, 
Sidney  Kent  tells  Terry  Ramsaye  Page  1 1 

Benjamin  De  Casseres  comments  on  Broad- 
way stage  plays  from  the  viewpoint  of 
motion  picture  potentialities  Page  12 

Seven  companies  buy  2  5  stories  and  mystery 
series  in  March  Page  13 

Entertainment  tax  in  England  cuts  attend- 
ance at  rate  of  1  50,000,000  a  year,  says 
Mooring  Pane  21 

Lightman,  taking  to  sales  managers  the 
MPTOA  convention  protests  on  tying  in 
short  product  with  features,  is  promised 
relief  Page  10 


FEATURES 


Editorial 

What  the  Press  Says 
The  Camera  Reports 
Asides  and  Interludes 
J.  C.  Jenkins — His  Colyur 


Page  7 
Page  S 
Page  15 
Page  19 
Page  44 


The  Junior  Show — By  Rita  C.  McGoldrick    Page  46 


DEPARTMENTS 


Box  Office  Receipts 
Passing  in  Review 
Managers  Round  Table 
Short  Features 
Chicago 

Music  and  Talent 
Technological 
The  Release  Chart 
Classified  Advertising 
Voice  of  the  Industry 


Page  34 
Page  23 
Page  49 
Page  4X 
Page  48 
Page  66 
Page  6 5 
Page  69 
Page  63 
Page  64 


AN  IDEA 

To  have  had  the  pre- prohibition  section 
of  "The  Wet  Parade"  written  by  a  dry  and 
the  prohibition  section  by  a  wet,  without 
permitting  dramatists  to  "destroy  each 
other,"  is  the  somewhat  belated  suggestion 
of  the  STAR  of  KANSAS  CITY  in  MIS- 
SOURI, saying: 

There  has  been  considerable  pro- 
test against  the  crime  wave  in  the 
talkies.  Although  the  producers  have 
had  a  ready  defense,  apparently  they 
are  not  insensible  to  the  resentment 
aroused  by  plays  peopled  by  gangsters 
and  showing  their  operations.  At  least 
there  is  one  effort  to  vary  the  class  of 
plays  objected  to.  Getting  out  of  the 
rut,  but  not  out  of  the  class,  a  new 
play,  made  from  an  Upton  Sinclair 
novel,  has  been  produced.  Ordinarily, 
single  authorship  is  preferable  to  col- 
laboration. But  in  dramatizing  this 
controversial  subject,  it  might  have 
occurred  to  the  producers  to  have  the 
pre-prohibition  section  written  by  a 
dry  and  the  prohibition  section  written 
by  a  wet.  If  this  could  have  been  done 
without  permitting  the  dramatists  to 
meet  and  destroy  each  other,  a  stirring 
play  should  have  resulted. 


V 


Obvious 


Says  the  CHRONICLE  of  SAN  FRAN- 
CISCO in  CALIFORNIA,  challenging  a 
statement  that  motion  pictures  "may  be  very 
nearly  history  itself": 

Motion  pictures,  says  Guglielmo 
Ferrero,  may  be  more  than  an  aid  to 
history,  "they  may  be  very  nearly  his- 
tory itself."  He  asks  what  it  would 
mean  to  the  historian  of  today  to  have 
talking  films  of  the  Congress  of 
Vienna,  which  parceled  out  Europe 
after  the  fall  of  Napoleon. 

To  one  of  the  foremost  figures  in 
the  A^ienna  Congress  is  attributed  the 
aphorism  that  diplomacy  is  the  art  of 
concealing  thought  with  words.  But 
some  of  our  modern  diplomats  are  not 
slouches  at  this  kind  of  thing.  It  is 
intriguing  to  think  what  the  future 
historian  might  get  out  of  films  which, 
unhappily,  have  not  been  made  of  cur- 
rent international  affairs. 

For  instance,  a  Japanese  statesman 
assuring  the  world  that  Japan  is  act- 
ing purely  on  the  defensive  at  Shang- 
hai. Would  a  film  audience  regard 
the  picture  as  tragedy  or  comedy? 
There  can  be  no  doubt  of  the  audi- 
ence's response  to  a  film  showing  a 
Nipponese  diplomat  informing  the 
United  States  that  the  seizure  of  Man- 
churia is  solely  for  the  purpose  of 
carrying  out  the  nine-power  treaty. 
This  picture  would  be  the  laugh  of  the 
month. 

Yet,  in  the  end  the  public  would 
probably  grow  tired  of  the  historical 
films  and  demand  something  with  a 
plot  that  everyone  could  not  see 
through  from  the  first  reel. 


April     9,  1932 


MOTION    PICTURE  HERALD 


9 


BLOCK  BOOKING  LEGALITY  UPHELD 
IN  12  YEAR  FIGHT  BY  PARAMOUNT 


Opinion  of  U.  S.  Circuit  Court 
of  Appeals  Declared  Blow  to 
Smith  Wildman  Brookhart's 
Petition  to  Bar  Practice 

Block  booking  is  not  unlawful.  Its 
legality  as  practiced  by  large  distributors 
was  unconditionally  upheld  in  an  opinion 
handed  down  in  the  United  States  Circuit 
Court  of  Appeals  for  the  second  circuit 
(New  York)  on  Tuesday.  The  opinion 
reverses  the  Federal  Trade  Commission's 
order  to  Paramount-Famous  Lasky  Cor- 
poration to  "cease  and  desist"  in  its  prac- 
tice of  block  booking ;  it  denies  a  petition 
for  court  enforcement  of  the  order  and 
it  brings  to  an  end  anti-trust  litigation 
based  largely  on  block  booking  practices 
which  were  first  assailed  by  the  Federal 
Trade  Commission  in  1921.  The  opinion 
results  in  a  complete  victory  for  Para- 
mount in  its  12-year  defense  of  its  sales 
practices,  and  appears  to  be  a  blow  to 
Senator  Smith  Wildman  Brookhart's 
petition  for  the  abolition  of  block  book- 

Holding  that  Paramount  had  exercised  a 
legal  right  in  selling  its  product  to  the  best 
advantage  and  in  such  quantities  and  to  such 
persons  as  it  chose,  the  opinion  sets  forth 
that  the  distributor  enjoyed  neither  a  mon- 
opoly nor  the  ability  to  acquire  one.  It 
holds,  further,  that  the  "means  and  meth- 
ods" employed  by  Paramount  in  film  dis- 
tribution were  merely  matters  of  business 
judgment  involving  the  legal  right  of  the 
company  to  "bargain  and  negotiate,"  and 
that  the  method  of  negotiation  employed  by 
the  distributor  disclosed  no  unlawful  ten- 
dency to  hinder  competition  or  create  a 
monopoly.  As  a  result  of  these  findings,  the 
Federal  Trade  Commission's  petition  for 
enforcement  of  its  "cease  and  desist"  block 
booking"  order  was  denied  by  the  court  for 
lack  of  evidence. 

Exhibitor  organizations,  principally  Allied 
States  Association,  have  been  campaigning 
against  compulsory  block  booking  in  recent 
years. 

The  opinion  was  handed  down  by  U.  S. 
District  Court  Judge  Martin  T.  Manton,  and 
associates  Chase  and  Augustus  N.  Hand. 
It  was  based  on  a  review  of  voluminous 
testimony,  gathered  during  the  12  years  of 
the  case's  history,  and  presented  to  the 
court  early  last  month.    The  opinion  held: 

1.  That  block  booking  as  practiced 
by  the  defendant  did  not  operate  to 
the  detriment  of  competitors ; 

2.  That  it  did  not  unfairly  affect 
competition,  or  lessen  competition 
within,  the  industry; 

3.  That  it  does  not  deny  to  exhibit- 
ors a  freedom  of  choice  in  leasing 
films ; 

4.  That  price  increases  on  films 
bought  individually,  after  purchases 
en  bloc  have  been  refused,  are  in- 
cidents of  bargaining  and  negotiat- 


SAYS  SIDNEY  KENT 
OF  BLOCK  BOOKING— 

"Block  booking  was  a  natural  de- 
velopment in  the  industry,  an  inevitable 
outgrowth  of  the  older  system  of  pro- 
gram selling  of  General  Film  days.    .  . 

"Like  all  such  general  forms  of  busi- 
ness operation,  block  booking  has  its 
faults  .  .  .  but  in  the  main  it  is  a 
satisfactory  instrument,  both  from  the 
point  of  view  of  the  distributor  and  of 
the  exhibitor. 

"1  have  observed  that  the  exhibitor 
who  has  hand  picked  and  individually 
bought  a  group  of  pictures  is  just  as 
full  of  complaints  as  though  he  had 
bought  a  block,  if  the  pictures  do  not 
do  business  for  him." — Sidney  Kent. 


ing  between  buyer  and  seller,  and, 
therefore,  lawful; 

5.  That  a  distributor  of  films  "by 
lease  or  sale  has  the  right  to  select 
his  own  customers  and  to  sell  such 
quantities  at  given  prices,  or  to  re- 
fuse to  sell  at  all  to  any  particular 
person  for  reasons  of  his  own; 

6.  That  a  sale  is  unlawful  only 
when  it  is  brought  about  by  an 
agreement,  actual  or  implied,  on 
what  the  resale  price  shall  be; 

7.  That  a  distributor  has  not  only 
the  right  to  sell  in  blocks,  but  also 
the  right  "to  adhere  to  a  policy  of 
terms  of  sale,  price  of  sale,  and  per- 
sons to  whom  they  sell,"  so  long  as 
the  deals  are  not  made  as  the  result 
of  a  conspiracy  or  agreement  with 
other  producers; 

8.  That  "tying"  contracts,  or  those 
in  which  one  or  more  different  ar- 
ticles are  tied  together  for  sale,  are 
unlawful  only  when  enforced  by  a 
corporation  which  has  a  monopoly 
in  its  field. 

Although  the  original  complaint  filed  by 
the  Federal  Trade  Commission  named 
numerous  other  individuals  and  companies 
in  addition  to  Paramount-Famous  Lasky, 
and  charged  the  defendants  with  conspiracy 
to  further  a  monopoly,  charges  were  sub- 
sequently dropped  against  all  but  Paramount, 
Adolph  Zukor  and  Jesse  L.  Lasky. 

Proceedings  in  the  case  were  begun  in 
1921,  and  an  amended  complaint  was  served 
in  1923.  Paramount  filed  an  answer  to  this 
complaint,  and  the  gathering  and  submis- 
sion of  testimony  lasted  until  1927,  during 
which  time  practically  every  prominent 
figure  in  the  industry  took  the  witness  stand 
at  one  time  or  another,  and  attorneys  for 
both  Paramount  and.  the  Federal  Trade 
Commission  made  junkets  to  virtually  every 
key  city  in  search  of  evidence.  In  1927,  the 
Federal  Trade  Commission's  order  to  cease 
and  desist  block  booking  was  issued  against 
Paramount.  The  commission's  orders  are 
not  binding  until  upheld  by  a  court. 

Paramount  disregarded  the  Commission's 


Federal  Trade  Commission's 
Plea  for  Enforcement  of  Its 
"Cease  and  Desist"  Order  Is 
Denied;  Case  Started  in  1921 

order  to  cease  and  desist,  and  in  1928  the 
Commission  petitioned  the  U.  S.  Circuit 
Court  for  an  enforcement  order.  The  vol- 
uminous testimony  taken  during  the  hear- 
ings, which  had  to  be  presented  to  the  Ap- 
peals court  for  review,  would  have  cost  the 
Commission  approximately  $200,000  to  print. 
With  this  sum  not  available,  the  Commis- 
sion, by  agreement  with  attorneys  for  Para- 
mount, then  proceeded  to  reduce  the  record 
to  a  reasonable  length.  In  four  years  of 
joint  effort  by  attorneys  for  both  sides  the 
record  was  reduced  from  32,000  pages  of 
testimony  and  additional  exhibits  to  2,000 
pages.  The  reduction  of  the  record  resulted 
in  the  withdrawal  of  charges  against  Para- 
mount of  furthering  a  monopoly,  and  con- 
fined itself  only  to  a  charge  of  unfair  meth- 
ods of  competition  in  the  practice  of  block 
booking. 

Doubt  Appeal  for  Time  at  Least 

Reduction  of  the  record  was  completed 
early  this  year,  and  the  revised  record  pre- 
sented to  the  Appeals  court  for  review  and 
an  opinion,  last  month. 

Attorneys  engaged  in  the  lengthy  litiga- 
tion were  Robert  E.  Healy,  chief  counsel 
for  the  Federal  Trade  Commission,  and  his 
assistant,  Attorney  Martin  A.  Morrison. 
Attorneys  for  Paramount  were  Bruce  Brom- 
ley and  Frederick  H.  Wood  of  the  law  firm 
of  Cravath,  de  Gersdorff,  Swaine  &  Wood, 
New  York. 

The  Commission  has  not  indicated  whether 
or  not  it  would  appeal  the  decision  by  tak- 
ing the  case  to  the  United  States  Supreme 
Court,  its  final  recourse.  Indications  at 
Washington,  however,  are  that  in  view  of 
federal  economies  now  being  pressed  there 
is  little  likelihood  of  such  an  appeal  being 
made  at  any  time  in  the  near  future.  Wash- 
ington observers  also  incline  to  the  belief 
that  the  decision  does  much  to  weaken 
Senator  Smith  Wildman  Brookhart's  peti- 
tion for  an  investigation  of  the  industry  and 
his  bill  for  the  abolition  of  block  booking. 

Arthur  Leases  Fox 
NewEnglandHouses 

The  Fox  Theatres  Corporation  has  leased 
to  Arthur  Theatres  Corporation  the  18 
houses  constituting  the  Fox  New  England 
circuit.  Harry  Arthur  has  resigned  as  gen- 
eral manager  of  the  Fox  Theatres  Corpora- 
tion and  managing  director  of  the  Roxy 
theatre  in  New  York  to  organize  the  new 
company,  of  which  he  is  president. 

Herschel  Stuart,  formerly  general  man- 
ager of  Fox  New  England  Theatres,  has  re- 
signed to  become  managing  director  of  the 
Roxy,  replacing  Arthur. 


10 


MOTION    PICTURE  HERALD 


April    9,  1932 


LICHTMAN  PROMISED 
RELIEF  ON  TYING  IN 


Warns  Distributors  That  Con- 
necting Short  Subjects  with 
Features  in  Sales  Coercion 
Is    "Heading    for  Trouble" 


Warning  that  distributors  who  persist 
further  in  tying  in  short  subjects  with  fea- 
ture sales  "are  headed  for  trouble,"  M.  A. 
Lightman,  president  of  the  MPTOA,  an- 
nounced plans  for  protesting  the  practice 
to  sales  heads.  Lightman  is  in  New  York 
to  put  into  action  several  of  the  resolutions 
adopted  at  the  recent  national  convention 
of  the  MPTO  at  Washington. 

Assurances  of  relief  from  the  tying-in 
practice  were  given  Lightman  on  Wednes- 
day by  several  sales  managers.  Definite  as- 
surances were  also  obtained  from  RCA 
Photophone  and  Erpi  that  ten  days'  notice 
would  be  given  exhibitors  before  equipment 
removals  because  of  delinquent  payments. 

"The  bitterness  and  determination  of  the 
attack  on  the  practice  of  tying  in  shorts  with 
features  at  our  convention  should  demon- 
strate to  all  distributors  the  seriousness  with 
which  exhibitors  nationally  regard  this  sub- 
ject, and  the  danger  to  distributors  of  con- 
tinuing it."  Lightman  said.  "Hundreds  of 
complaints  directed  against  distributors  have 
been  received  by  our  organization,  and  it  is 
indicated  clearly  that  distributors  who  do 
not  stop  it  are  headed  for  trouble." 

Lightman  said  that  more  time  was  de- 
voted to  this  subject  and  more  feeling  evi- 
denced during  discussions  of  it  than  on  any 
other  convention  topic.  Among  other  sub- 
jects of  convention  business  which  will  be 
advanced  by  Lightman  during  his  current 
New  York  visit  are  an  appeal  to  Erpi  for 
reduction  of  service  charges  and  the  making 
of  an  effort  to  obtain  ten-day  notices  from 
RCA  Photophone  and  Erpi  before  service 
on  delinquent  accounts  is  discontinued. 


MCM  Protest  Meet 
Comes  to  Impasse 
On  Complications 

Disagreement  over  the  wording  of  a  state- 
ment which  was  to  have  reported  the  result 
of  the  meeting  of  the  continuing  committee 
with  Felix  Feist,  MGM  sales  manager,  at 
the  latter's  office  in  New  York,  this  week, 
called  for  resumption  of  the  meeting  after 
it  had  been  adjourned  and  resulted  in  post- 
ponement of  issuance  of  any  statement  for 
another  week.  The  committee,  which  was 
an  outgrowth  of  the  Metro  National  Pro- 
test Meeting,  sponsored  by  the  MPTO  of 
eastern  Pennsylvania,  southern  New  Jersey 
and  Delaware,  which  was  held  in  New  York 
last  fall  for  the  purpose  of  protesting  MGM's 
percentage  sales  policy,  is  to  meet  again 
with  Feist  next  Tuesday. 

Following  this  week's  meeting  with  the 
Metro  sales  executive,  members  of  the  com- 
mittee assembled  in  the  New  York  office  of 


the  MPTOA  to  draft  a  public  statement  of 
what  transpired  at  the  meeting.  Indications 
were  that  an  agreement  of  some  sort  had 
been  reached  and  that  the  day's  meeting  had 
achieved  definite  results.  The  committee's 
statement,  however,  was  to  have  been  a  joint 
one,  and  when  read  to  Feist  over  the  tele- 
phone, objections  were  raised  which  resulted 
in  reconvening  of  the  committee  in  Feist's 
offices.  Similarly,  continued  disagreements 
prevented  the  later  drafting  of  the  statement, 
and  the  meeting  was  postponed  for  one  week. 

Meeting  with  Feist  were  :  Walter  Vincent, 
chairman  of  the  committee;  Dave  Barrist, 
Lewen  Pizor  and  Jay  Emanuel  of  the 
MPTO  of  eastern  Pennsylvania ;  Edgar  A. 
Levy,  MPTO  of  Connecticut  and  M.  A. 
Lightman,  president  of  the  MPTOA. 


Kent  Pledges  New 
Exhibitor  Hearings 
On  Poster  Policies 


Assurance  that  a  hearing  would  be  given 
exhibitors  who  are  protesting  Fox's  action 
in  copyrighting  advertising  accessories  and 
demanding  the  return  of  the  material  after 
use,  was  given  this  week  by  Sidney  R.  Kent, 
executive  vice  president  of  Fox.  The  ex- 
hibitor's viewpoint  will  be  presented  to  Kent 
by  Charles  O'Reilly,  president  of  the  Thea- 
tre Owners  Chamber  of  Commerce,  New 
York ;  Sam  Sonin,  treasurer  of  the  same 
organization,  and  Rudy  Sanders,  a  member. 

An  audience  with  Kent  was  sought  fol- 
lowing a  meeting  late  last  week  of  Greater 
New  York  exhibitors.  An  open  discussion 
of  the  effects  on  exhibitors  of  Fox's  action 
led  to  the  announcement  that  any  attempt 
on  the  part  of  the  distributor  to  prosecute 
poster  renters  would  be  defended  by  the 
exhibitors'  group,  and  attempts  to  obtain  in- 
junctions against  renters  would  be  contested. 

Inquiries  addressed  to  the  Fox  legal  de- 
partment relative  to  the  course  of  action 
the  company  intended  to  pursue  in  the  en- 
forcement of  its  new  poster  policy  were 
referred  to  Kent. 

"This  is  a  matter  that  cannot  be  dis- 
cussed fully  at  this  time,"  Kent  said.  "After 
we  have  heard  all  sides  of  the  case  our 
conclusions  will  be  drawn." 

Exhibitors  contend  that  Fox's  action 
would  increase  the  cost  of  accessories  to 
theatres  about  $8  weekly  at  a  time  when 
overhead  is  of  increased  significance.  Argu- 
ments were  advanced  that  percentage  play- 
ing makes  the  exhibitor  a  partner  of  the 
distributor  and  that  accessories  should  be 
supplied  without  charge,  as  maximum  sale 
of  the  picture  thus  played  is  of  equal  benefit 
to  the  distributor. 


P.  A.  Powers  Forms 
New  Concern;  Buys 
B.  I.  P.  America 


P.  A.  (Pat)  Powers,  one  of  the  foremost 
pioneers  of  the  motion  picture  industry,  has 
returned  actively  to  production  and  distribu- 
tion through  the  formation  of  Powers  Pic- 
tures. Inc.,  and  the  purchase  of  control  of 
B.I.P.  America,  American  distributing  unit 
of  British  International  Pictures.  The  lat- 
ter deal  was  closed  late  last  week  with 
M.  A.  Dent,  managing  director  of  the  Eng- 
lish concern,  and  gives  Powers,  in  addition, 
a  substantial  interest  in  the  parent  company. 
Dent  sailed  for  London  after  the  close  of 
negotiations.  David  A.  O'Malley  is  presi- 
dent of  the  firm. 

Powers  Pictures  will  release  a  selected 
gioup  of  British  International  products  made 
at  the  Elstree  studios  in  England,  as  well 
as  the  productions  of  American  independent 
companies.  More  than  30  features  and  a 
group  of  shorts  will  comprise  the  company's 
release  schedule.  A  policy  of  permitting  ex- 
hibitors to  preview  all  films  before  booking 
will  be  followed  in  selling,  according  to 
Powers. 

Harry  Cohen,  one  of  the  organizers  of 
Metro,  and  who  represented  that  company 
abroad  for  a  long  period  before  becoming 
head  of  Columbia's  foreign  distribution,  is 
the  sales  manager  for  the  Powers  organiza- 
tion. National  distribution  plans  are  in 
process  of  formation.  In  four  sections  of 
the  country,  the  firm  has  its  own  offices,  in 
others  it  has  made  franchise  deals. 

At  a  meeting  of  the  board  of  directors  of 
B.I.P.  America,  following  the  completion  of 
the  deal,  the  following  officers  were  elected 
for  the  Powers  company :  David  A.  O'Mal- 
ley, president ;  Arthur  Dent,  vice  president ; 
Harry  Post,  treasurer.  William  Rabell  has 
resigned  his  post  as  secretary,  director  and 
general  sales  manager  of  B.I.P.  America. 
He  is  expected  to  announce  his  future  plans 
shortly. 

British  International  Pictures,  of  London, 
will  make  ten  quota  films  for  M-G-M  dis- 
tribution in  England  under  terms  of  a  deal 
closed  with  John  Maxwell,  stated  Arthur 
M.  Loew,  head  of  the  M-G-M  foreign  de- 
partment, on  his  return  from  a  short  trip 
abroad  on  Wednesday.  The  B.I.P.  deal  is 
in  addition  to  three  quota  films  which  Eric 
Hakim  is  making  for  M-G-M. 

Loew  found  a  good  deal  of  optimism  pre- 
vailing in  England.  "The  English  pound 
is  getting  stronger  and  general  economic 
conditions  improving,"  he  declared,  "al- 
though theatre  business  is  nothing  to  cheer 
over.  France,  I  found,  is  turning  pessi- 
mistic." 

Loew  returns  to  the  continent  in  Septem- 
ber or  October  and  will  fly  to  South  Africa 
from  London.  He  hopes  to  arrive  in 
Johannesburg  in  time  for  the  opening  of  the 
new  Loew  theatre  there. 


Eastman  Official  Dies 

E.  Leonard  Stapleton,  42,  for  eight  years 
head  of  the  statistical  department  of  the 
Eastman  Kodak  Company,  died  at  his  home 
in  Rochester  last  week  from  a  heart  attack. 


Allen  to  Confer  With  Hammons 
And  Will  Then  Vacation  Abroad 

Educational  coast  studio  manager,  E.  H. 
Allen,  will  leave  Hollywood  for  New  York 
on  Saturday  for  home  office  conferences 
with  E.  W.  Hammons,  president,  after 
which  he  will  travel  to  Europe  for  a  vaca- 
tion which  is  scheduled  to  last  eight  weeks. 


April     9,  1932 


MOTION    PICTURE  HERALD 


I  I 


FOX  TO  MAKE  FILMS  FOR  ALL  U.  Sv 
NOT  FOR  BROADWAY:  SIDNEY  KENT 


More  the  Impersonal  Executive 
Than  Dramatized  Dynamo,  But 
This  Isn't  Selling  Season;  Calls 
Block  Booking  Best  Plan  Yet 

By  TERRY  RAMSAYE 

The  Fox  Film  Corporation,  under  the 
general  management  of  Sidney  Kent,  in- 
tends to  make  motion  pictures  for  the  United 
States  and  let  Broadway  take  care  of  itself. 

That,  in  essence,  is  Mr.  Kent's  declaration 
of  policy  in  the  first  public  expression  he 
has  made  since  taking  his  new  post  in  the 
industry. 

Sitting  in  one  of  the  great  open  spaces  of 
the  executive  acreage  at  444  West  Fifty- 
seventh  Street,  the  new  general  manager  of 
Fox  talked  with  a  most  calm  conciseness 
about  the  ills  of  the  industry,  with  neither 
alarm  nor  bubbling  promise.  He  sees  most 
of  the  pains  of  the  industry  as  symptoms, 
rather  than  causes,  and  many  of  the  reme- 
dies to  come  from  the  operation  of  simple 
natural  forces  in  the  total  economic  struc- 
ture of  American  business.  He  recognizes 
the  existence  of  a  pattern  of  evolutionary 
development  even  in  the  allegedly  "differ- 
ent" motion  picture  business,  and  apparently 
expects  no  miracles. 

Impersonal  Executive,  But — 

On  this  occasion,  at  least,  Mr.  Kent 
seemed,  without  any  loss  of  vigor,  to  be  con- 
siderably less  the  dramatized  dynamo  and 
more  the  institutional,  impersonal  executive. 
This,  however,  was  not  precisely  a  selling 
session.  One  would  gather  that  he  is  likely 
to  have  a  deal  more  to  say  some  weeks 
hence  than  now. 

It  may  be  definitely  stated,  incidentally, 
that  there  is  no  such  proviso,  as  reported, 
in  Mr.  Kent's  contract  for  his  assuming  the 
presidency  of  the  corporation,  but  there  re- 
mains the  impression  that  such  an  eventua- 
tion  may  be  expected.  It  is  in  the  pattern 
of  the  picture  at  the  Fox  Corporation,  and 
considerably  in  line  with  what  may  be  de- 
duced as  the  attitude  of  E.  R.  Tinker,  who. 
in  his  particularly  financial  relation  to  the 
concern's  affairs,  could  doubtless  as  well 
function  as  chairman  of  the  board.  Mean- 
while, it  is  to  be  gathered  that  titles  do  not 
matter  much.  In  a  motion  picture  sense, 
Kent  is  running  the  company,  which  is  the 
chief  concern  of  the  motion  picture  business. 

No  sweeping  personnel  changes  in  the 
Fox  staff  are  to  be  expected  as  part  of  the 
Kent  program.  He  remarks  that  he  has  no 
retinue  of  followers  to  bring  in  from  else- 
where and  that  the  members  of  the  organiza- 
tion, as  it  is,  stand  on  their  individual  re- 
sponsibilities to  hold  their  jobs  by  filling 
them. 

For  Theatres  of  the  Country 

The  Fox  announcement  of  coming  new 
product  for  the  season  to  follow,  is  not  to 
be  made  for  some  sixty  days.  Until  that 
time  Mr.  Kent,  nor  anyone  else  at  Fox,  is 
likely  to  have  much  to  say  about  it. 

"We  have,  I  think,"  he  observed,  "a  prom- 
ising, effective  line-up  of  material,  and  an 


idea  of  treatment  in  production  which  I  cer- 
tainly am  not  going  to  give  to  the  world, 
at  this  time. 

"But  it  can  be  said  that  we  are  to  make 
pictures  that  are  aimed  at  the  audiences  of 
the  theatres  of  the  country — pictures  for 
Muscatine  and  Des  Moines — yes,  you  can 
add  Dubuque,  too.  If  it  happens  that  this 
product  goes  over  on  Broadway  that  will 
be  by-product,  velvet." 

The  great  cosmic  headache  known  as  the 
Depression,  of  course,  came  into  the  con- 
versation, along  with  some  mention  of  mani- 
festations at  the  box  office  and  vicinity. 

"Symptoms"  to  Disappear 

"Alany  of  the  troubles  of  the  day,  dis- 
cussed as  causes  of  bad  business,  are  really 
just  symptoms.  Remember  the  bad  days  of 
1921.  We  had  double  bills,  three  tickets  for 
the  price  of  one,  free  turkey  shows,  pre- 
miums and  all  manner  of  selling  expedients. 
Principles,  ethics,  business  judgment,  every- 
thing goes  by  the  board  in  the  days  of 
desperation  and  nothing  is  stronger  than  the 
fight  for  existence.  You  cannot  make  an 
exhibitor  stop  at  anything  from  cut  prices 
to  triple  bills  if  he  thinks  it  will  save  his 
business.  Now  in  that  depression  of  ten 
years  ago.  we  had  all  these  symptoms  and 
as  buying  power  improved  and  business  in 
general  picked  up,  the  symptoms  disap- 
peared. They  will  again  for  the  same  rea- 
sons." 

The  decision  of  the  United  States  Circuit 
Court  of  Appeals  in  the  twelve-year-long 
controversy  between  Famous  Players-Lasky 
and  the  Federal  Trade  Commission  over  the 
application  of  the  block  booking  plan  of  sell- 
ing, came  in  for  a  word  of  attention  from 
Mr.  Kent,  important  in  view  of  his  long 
and  close  personal  association  with  the  de- 
fensive side  of  the  controversy. 

A  Natural  Development 

"Block  booking  was  a  natural  develop- 
ment in  the  industry,  an  inevitable  out- 
growth of  the  older  system  of  program 
selling  of  General  Film  days.  It  is  a  method 
apparently  inherent  in  the  nature  of  the 
business.  In  the  event  block  booking  at 
last  fails  to  serve,  it  will  be  abandoned  in 
behalf  of  something  that  seems  more  work- 
able. 

"Block  booking,  like  all  such  general 
forms  of  business  operation,  has  its  faults 
and  its  special  cases  where  it  does  not  ade- 
quately apply,  but  in  the  main  it  is  a  satis- 
factory instrument,  both  from  the  point  of 
view  of  the  distributor  and  of  the  exhibitor." 

"I  have  observed,"  remarked  Mr.  Kent 
with  a  grin,  "that  the  exhibitor  who  has 
hand  picked  and  individually  bought  a 
group  of  pictures  is  just  as  full  of  com- 
plaints as  though  he  had  bought  a  block,  if 
the  pictures  do  not  do  business  for  him. 
I  think  he  is  quite  as  well  off  in  the  main 
selecting  producers  and  lines  of  product  as 
he  is  trying  to  pass  judgment  on  individual 
productions. 

"If  the  average  of  the  product  delivered 
is  profitable  to  him  he  is  well  served,  and  if 
it  is  not  he  is  not  served,  and  it  makes  no 


Says  Important  Independents' 
Ability  Makes  Unimportant 
Whether  They're  Working 
For  Themselves  or  Others 

difference  how  he  buys  it.  Last  year  with 
production  value  below  average,  shopping 
in  many  cases  would  have  been  useless." 

The  present  manifestation  of  vastly  in- 
creased activity  among  independent  produc- 
ers appears  to  make  little  impression  on  Mr. 
Kent. 

"There  are,"  he  remarks,  "two  divergent 
types  of  independent  picture  makers.  The 
important  independents  are  persons  of  the 
sort  of  ability  which  makes  it  unimportant 
whether  they  work  for  themselves  as  inde- 
pendents, or  for  large  organizations  as  em- 
ployees. There  are  a  good  many  who  are 
just  now  excited  over  what  they  think  are 
the  indications  of  a  big  double  bill  market, 
in  which  they  can  hope  to  sneak  into  some 
easy  money  my  making  the  weak,  cheap 
second  pictures  of  the  double  bill.  This  is 
a  transient  manifestation,  a  phase,  and  it 
will  pass  as  the  improvement  in  the  business 
eliminates  the  double  bill." 

We  exchanged  some  notions  about  the 
mad  inflation  years  leading  up  to  the  De- 
pression. Mr.  Kent  would  not  agree  with  a 
suggestion  that  easy  stockholders'  money 
was  a  very  important  factor  in  the  extrava- 
gant expansion  spree,  although  willing 
enough  to  remark  on  the  "over-builders,  the 
over-egotists,"  and  the  "too  much  every- 
thing." 

Foundation  Investment 

"It  was  not,  I  am  sure,,"  he  said,  "that 
the  ruling  executives  were  operating  with  a 
notion  of  taking  any  advantage  of  stock- 
holders, but  they  did  have,  being  founders, 
a  sense  of  its  being  their  personal  business. 
That  is  inevitable,  because  it  is  not  so  many 
years  ago  when  they  did  really  own  what 
there  was  of  the  business.  But  when  they 
plunged  and  made  mistakes,  they  hurt  them- 
selves quite  as  much  as  the  other  stock- 
holders. In  every  instance  they  were  them- 
selves very  heavily  interested." 

"And,"  in  this  Mr.  Kent  grew  just  a 
shade  emphatic,  "remember  that  the  great 
foundation  investment  in  this  industry  is 
its  own  money,  its  earnings  ploughed  back 
into  the  business.  The  sum  total  of  the 
motion  picture  industry's  investment  in  itself 
is  tremendously  greater  than  the  subsequent 
investments  of  bankers.  That  is  important." 


Wisconsin's  Injunction 

Hearing  Set  for  April  23 

Hearing  in  connection  with  the  permanent 
injunction  sought  by  Wisconsin  distributors 
to  prevent  the  state  department  of  markets 
and  agriculture  from  proceeding  with  an 
investigation  of  alleged  unfair  trade  prac- 
tices, tentatively  set  for  April  2,  will  be  held 
April  23  in  either  Milwaukee  or  Madison. 


MOTION    PICTURE  HERALD 


12 


BROADWAY  STAGE  FROM 


April    9,    I  932 

CAMERA  EYE 


Seven  Productions  of  the 
Speaking  Stage  Come  Within 
Range  of  Critic's  Comments 


By  BENJAMIN  DeCASSERES 


Superiority  of  the  screen  over  the 
stage  for  certain  types  of  plays  and 
"the  magic  of  the  films  can  often 
transpose  trash  into  a  vital,  breathing 
drama,"  writes  Benjamin  DeCasseres 
in  this  the  fifth  of  his  articles  for 
Motion  Picture  Herald  on  current 
stage  plays  and  their  potentialities  for 
the  screen. 

INTIMATE 
RELATIONS 

O,  little  bum  play,  don't  you  cry, 
You'll  be  a  talkie  by-and-by! 

This  rather  smart  alecy  couplet  occurred 
to  me  when  I  saw  "Intimate  Relations," 
by  Earle  Crocker,  starring  Blanche  Ring, 
who  in  this  production  doesn't  wear  rings 
on  her  fingers  or  bells  on  her  toes.  Allah ! 
but  she  was  the  Stuff  in  the  old  days ! 

Jane  Marshall  discovers  that  a  late  hus- 
band, now  in  his  ashes,  has  been  a  sex- 
rowdy  when  he  was  a  going  concern.  She 
finds  that  he  has  also  among  his  assets  an 
extra  son  begotten  without  a  license. 

Now  cut  to  the  two  astonished  "legit" 
children.  The  girl  is  married  to  a  de  luxe 
and  super  booze-hound,  played  by  Bruce 
MacFarlane  in  a  way  that  almost  justified 
the  existence  of  the  show. 

After  some  inconsequential  business  in 
this  weak  and  wobbly  attempt  at  a  farce- 
comedy,  Jane  invites  the  "illegit"  into  the 
household  and  cuts  loose,  ostensibly  to  get 
even  with  herself  for  being  such  a  goose 
during  the  lifetime  of  her  high-jinks  spouse. 
Her  illusions  have  sagged — so  whatterhell ! 
And  they  get  plastered. 

In  the  final  reel  things  are  made  chemical- 
ly pure  and  we  fade  out  on  a  sweet  clinch. 

It's  dull ;  but  can  be  greased  up  for  a 
screen  shiner — maybe. 

HAPPY 
LANDING 

This  play  in  three  acts  and  nine  scenes, 
by  John  Hymer  and  William  Barry,  is  avia- 
tion, blizzard,  money,  the  gal,  who  is  a  tele- 
phone operator  at  Old  Orchard,  Me.,  and 
the  hooey  and  hokum  that  doth  attend  a 
National  Hero. 

For  Blin  Gardner  (Russell  Hardie)  has 
made  the  first  non-stop  flight  to  Japan.  He 
made  fifty  thousand  bucks  out  of  it  and  has 
to  go  through  medals,  radio,  movies,  neck- 
ing by  a  rich  girl  (object  matrimony)  and 
even  gets  a  Colonelship  in  the  army  (that's 
getting  prettv  close  to  a  Certain  Person — 
eh?) 

Romance?  Well,  the  telephone  girl  (Mar- 
garet Sullavan,  and  some  fine  actress  she 
is  ! )  goes  down  into  her — what's  feminine 
for  jeans? — and  delivers  to  him  the  jack  to 
make  the  trip. 

There  are  two  garage  men   played  by 


Harry  Davenport  and  Edwin  Redding  that 
furnish  the  humor — the  most  genuine  part 
of  this  spoof  at  aviation  heroes. 

Sold !  All  you  need,  gentlemen,  is  a  whiz- 
bang  cast  and  a  smoking-hot  director. 

BORDER- 
LAND 

Spiritualism  is  the  last  resort  of  the  im- 
agination— either  on  the  stage  or  screen. 
It's  easy  to  solve  any  crime  if  you're  in  the 
Big  Know.  But  it  simply  never  happens  in 
real  life. 

And  for  that  reason  Crane  Wilbur's  mys- 
tery play,  "Border-Land,"  with  Lester  Vail 
playing  the  earthly-other-world  go-between, 
doesn't  jell.  But  there  are  all  the  elements 
of  a  picture  here — maybe  with  Jack  Barry- 
more  doing  the  hooey  stuff. 

There  are  comedy,  a  Chinaman,  a  strangu- 
lation with  a  corking  death-rattle,  a  love 
story,  a  trance  and  a  mix-up  in  your  guesses 
as  to  who  killed  Gene  Cordovan. 

The  play  is  wheezy  long  before  the  end 
in  this  creaking  mental  walk-up ;  but  I  can 
imagine  it  knocking  out  some  shekels  in  the 
Mystery  Belt. 

LIFE 
BEGINS 

Six  women  sitting  in  beds  in  the  mater- 
nity ward  of  a  New  York  hospital  waiting 
to  bring  into  the  world  more  revenue  agents, 
gun  molls  and  hoofers. 

A  murderess  is  brought  in.  She  is  serving 
twenty  years  for  having  bumped  off  a  poli- 
tician that  escaped  Seabury.  She  is  going 
to  have  a  baby  also.  Hubby  awaits  her  (this 
is  all  as  hazy  as  the  income  tax  of  a  hi- 
jacker). 

All  is  sheer  drool  and  drivel  and  waxy 
sentimentalism  for  several  acts.  (Bodies  be- 
ing wheeled  in  and  out.)  The  girl  wise- 
cracker  who  is  going  to  get  twins  (the  life 
of  this  expanding  party)  is  played  for 
laughs,  which  she  gets,  by  Glenda  Farrell. 

The  only  big  moment  in  the  play  is  right 
at  the  end.  The  boy  wants  the  baby  sacri- 
ficed and  the  mother  (the  20-year  mur- 
deress) saved,  while  the  mother  wants  vice 
versa  (Caesarian  operation).  The  mother 
is  obeyed  and  the  husband  is  left  with  a 
motherless  kid  on  his  hands.  This  is  the 
only  big  spot  in  the  saga. 

A  weak,  sickening,  purposeless  play, 
which  might  make  a  whirlwind  hit  on  the 
screen  with  the  Four  Marx  Brothers  as  the 
four  doctors  and  Marie  Dressier  in  bed 
about  to  give  out  triplets. 

THE  DARK 
TOWER 

By  a  curious  coincidence  Dr.  Walter 
Boughton  Pitkin  in  his  book  "The  History 
of  Human  Stupidity,"  a  page  excerpt  from 
which  was  published  in  Motion  Picture 
Herald  of  March  26,  hit  upon  the  same 


play  and  picture,  "Street  Scene,"  as  I  did 
to  illustrate  that  a  play  that  was,  in  our 
view,  very  poor  could  be  made  into  such 
a  powerful  and  entertaining  picture.  My 
statement  appeared  in  the  Herald  two  weeks 
before  the  Doctor's. 

Nothing  better  than  "Street  Scene"  can 
illustrate  the  superiority  of  the  screen  over 
the  stage  for  certain  types  of  plays.  The 
magic  of  the  films  can  often  transpose  trash 
into  a  vital,  breathing  drama. 

"The  Dark  Tower,"  for  instance,  which 
has  had  quite  a  run  on  the  stage.  This  play 
was  obvious,  sprawling  and  creaked  in  every 
joint.  It  concerned  a  doctor  who  lured  per- 
sons to  his  place  up  the  Hudson  and  petrified 
them.  He  is  trapped  and  is  suffocated  to 
death  in  his  own  rooms.  There  is  no  mys- 
tery, no  click. 

But  there  is  here  the  foundation  for  a 
screen  mystery  of  continual  action  and 
breathless  guessing  in  the  hands  of  a  slick- 
scenario  writer  and  director.  Gruesome, 
romantic,  climacteric,  "The  Dark  Tower" 
probably  would  give  the  mystery  fans  a 
good  hour's  gasp. 

HAY 
FEVER 

Noel  Coward  is  one  of  the  most  brilliant 
and  sophisticated  of  modern  writers  for  the 
stage.  He  takes  a  set  of  extremely  odd  peo- 
ple, as  in  "Hay  Fever,"  or  a  set  of  extremely 
normal  people,  as  in  "Private  Lives,"  and 
plays  on  them  and  through  them  like  an 
intoxicated  Puck. 

There  are  a  gusto,  a  delight,  an  ease,  a 
chorlting  devil-may-care  spirit  in  Coward 
that  puts  him  in  a  class  all  his  own.  He  has 
the  fantastic  nick  in  his  brain.  He  is  Whim- 
sy with  a  firm  and  serious  grip  on  his 
material.  And  the  pictures  cannot  have  too 
much  of  this  Comic  Spirit. 

"Hay  Fever"  was  new  to  me,  and  to 
many  of  us,  for  it  went  boom  some  years 
ago  when  it  was  first  produced.  But  Pat- 
terson McNutt  evidently  believes  the  play- 
ers, and  not  the  play,  are  the  thing.  And 
so  he  marshalled  a  capital  company,  headed 
by  Constance  Collier,  to  produce  this  thin- 
as-air  farce-comedy  of  a  family  that  sees 
all  that  happens  to  it  and  to  its  house  guests 
in  terms  of  the  theatre  or  the  novel. 

David  Bliss  is  a  writer  and  Judith,  his 
wife,  is  an  ex-actress  (if  an  actress  or  an 
actor  ever  becomes  an  ex ! ) .  They  have  two 
children  who  are  the  spit  and  spawn  of  the 
ego-centered,  politely  rude  parents.  They 
invite  a  lot  of  week-enders  and  pay  no  at- 
tention to  them  when  they  arrive.  The 
guests  sneak  back  to  London  when  David 
Bliss  is  reading  a  chapter  of  his  novel  to 
his  family.  They  behave  just  as  though  they 
had  no  guests. 

It  is  all  very  brittle,  sensitive  and  tenuous, 
and  it  is  Constance  Collier  and  Eric  Cowley 
as  the  wife  and  husband  who  pull  "Hay 

(Continued  on  page  22) 


April     9,     19  3  2  MOTION    PICTURE    HERALD  13 

SEVEN  COMPANIES  BUY  25  STORIES 
AND  A  MYSTERY  SERIES  IN  MARCH 


Seasonal  Purchasing  of  Screen 
Material  in  Full  Stride;  Total 
Parallels  Number  of  Originals 
by    Studio    Writing  Staffs 

Producers  are  swinging  into  one  of  their 
most  active  seasonal  flurries  of  story  mate- 
rial purchasing,  and  seven  companies  ac- 
quired production  rights  to  25  stories  and  a 
mystery  series  in  March.  The  story  buying 
period  just  opened  will  continue  to  gather 
momentum  throughout  the  month,  subsiding 
as  annual  sales  conventions  are  approached 
and  passed.  The  buying  embraces  material 
both  for  the  completion  of  this  year's  sched- 
ules and  initial  production  groups  on  next 
year's  schedules,  the  latter  to  be  held  for  con- 
vention announcements. 

Current  story  material,  for  the  most  part, 
is  being  purchased  by  producers  who  have 
star  quotas  to  fulfill ;  that  is,  most  of  the 
purchases  are  made  with  a  view  to  the 
the  story's  suitability  to  a  particular  star 
whose  quota  for  the  year  has  not  been  com- 
pleted. The  purchases  are  in  addition  to  an 
almost  identical  number  of  originals  either 
completed  or  in  preparation  by  studio 
writing  staffs. 

Diversified  Material  Represented 

The  March  purchases  represent  a  diversi- 
fied list  of  fiction  material,  with  essentially 
all  popular  entertainment  classifications  rep- 
resented. Stage  plays,  either  adaptations  or 
originals,  lead  individual  groups  of  source 
material  with  nine  such  purchases.  Maga- 
zine stories,  of  which  there  are  seven,  are 
second.  Next  comes  novels,  six  of  them. 
Mystery  stories  include  one  individual  work 
and  one  series  of  an  undetermined  number 
of  stories,  and,  lastly,  one  Western.  Among 
the  novels  are  two  remakes  of  silents,  for 
which  the  producer  acquired  sound  rights  in 
March. 

A  breakdown  of  the  material  reveals  that 
realism  will  play  a  prominent  part  in  forth- 
coming features,  with  12  of  the  25  purchases 
falling  into  that  classification.  Included  are 
dramas  of  newspaper  columnists  of  the  gos- 
sip type,  stage  personages  and  criminal  char- 
acters. Melodramas  of  a  variety  of  more  or 
less  fanciful  themes  are  next  in  popularity, 
there  being  nine  of  that  classification.  Mys- 
tery stories  follow,  and  comedy  and  West- 
ern themes  come  last,  there  being  one  each 
of  these. 

In  the  first  returns  of  the  Hays  office 
audience  preference  poll,  a  majority  of  those 
replying  thus  far  have  indicated  "adventure 
stories"  as  first  choice  for  film  fare.  Strictly 
speaking,  not  one  adventure  story  is  repre- 
sented in  the  purchases  of  the  month.  Next 
in  popularity,  according  to  the  first  returns, 
was  mystery;  closely  followed  by  comedy. 
These  entertainment  classifications  are,  re- 
spectively, next  to  last,  and  last,  among  the 
purchases.  However,  later  balloting  may 
reverse  the  first  order  of  entertainment 
themes  and  these  indicated  public  prefer- 
ences may  be  served  by  producers  in  original 
stories  by  their  own  writing  staffs. 

As  a  special  feature  during  this  active 


The  Month's  Best 
Sellers  and  Renters 

Following  is  the  February-March  list 
of  "Best  Sellers"  and  "Best  Renters" 
published  by  The  Baker  and  Taylor  Com- 
pany, one  of  the  country's  largest  retail- 
ers of  fiction  and  other  types  of  books. 
The  listings  are  compiled  from  the  actual 
count  of  sales. 

Best  Sellers 

February  15  to  March  14 

1.  Thirteen  Women,  by  Tiffany  Thayer. 

2.  And  Life  Goes  On,  by  Vicki  Baum. 

3.  The  Golden  Years,  by  Philip  Gibbs. 

4.  The  Challenge  of  Love,  by  Warwick 
Deeping. 

5.  Miss  Pinkerton,  by  Mary  Roberts  Rine- 
hart. 

6.  Peril  at  End  House,  by  Agatha  Chris- 
tie. 

7.  Women  Live  Too  Long,  by  Vina  Del- 
mar. 

8.  The  Challengers,  by  Grace  Livingston 
Hill. 

9.  Mary's  Neck,  by  Booth  Tarkington. 
10.  The  Good  Earth,  by  Pearl  S.  Buck. 


Best  Renters 

February  10  to  March  10 

1.  Mr.  &  Mrs.  Pennington,  by  Francis  B. 
Young. 

2.  Westward  Passage,  by  Margaret  Ayer 
Barnes. 

3.  Loads  of  Love,  by  Anne  Parrish. 

4.  Week-End  Marriage,  by  Faith  Baldwin. 

5.  The  Good  Earth,  by  Pearl  S.  Buck. 

6.  Mary's  Neck,  by  Booth  Tarkington. 

7.  The  Silver  Bride,  by  Ethel  M.  Dell. 

8.  Miss  Pinkerton,  by  Mary  Roberts  Rine- 
hart. 

9.  Maid  in  Waiting,  by  John  Galsworthy. 
10.  The  Harbourmaster,  by  William  Mc- 

Fee. 


season  of  story  material  purchasing,  Motion 
Picture  Herald  will  present,  once  a  month, 
a  tabulation  of  material  purchased  by  the 
larger  producers  during  the  month  preced- 
ing publication  of  the  summary.  Following 
are  purchases  reported  in  March : 

Fox 

"The   Trial   of  Vivienne   Ware,"    mystery    story  by 

Kenneth  M.  Ellis. 
"The  Woman  in  Room   13,"   stage  play  by  Samuel 

Shipman  and  Max  Marcin. 

Warner  Brothers — First  National 

"New   York   Town,"   an   tmproduced   play   by  Ward 
Morehouse. 

"The   Mudlark,"   story   by  Arthur  Stringer. 
"I'm  a  Fugitive  from  a  Chain  Gang,"  story  by  Robert 
E.  Burns. 

"Blessed  Event,"  play  by  Manuel  Seff  and  Forrest 
Wilson. 

"They  Call  It  Sin,"  novel  by  Alberta  Stedman  Eagan. 
"Crooner,"  by  Rian  James. 

Universal 

"Glamour,"  magazine  story  by  Edna  Ferber. 
Counsellor  at  Law,"  stage  play  by  Elmer  Rice. 


Adventure  Stories,  First  in 
Public  Preference  Thus  Far  in 
Hays'  Poll,  Are  Not  Repre- 
sented in  Stories  and  Plays 

"Harlem,"  play  by  William  Jordan  Rapp  and  Wallace 

Thurman. 
"Laughter  in  Hell,"  by  Jim  Cullen. 
"The  Prison  Doctor,"  novel  by  Dr.  Louis  Berg. 

Metro-Gold  wyn-Mayer 

"The  Web  and  the  Net,"  unpublished  story  by  Rich- 
ard Wilmer  Rowan. 

"The  Claw,"  melodrama  by  Henry  Bernstein;  pro- 
duced for  the  stage  in  1921  by  Arthur  Hopkins. 

"The  Harbourmaster,"  novel  by  William  McFee. 

"Reunion  in  Vienna,"  stage  comedy  by  Robert  E. 
Sherwood. 

"Footlights,"  story  by  Clarence  Buddington  Kelland. 

(In  addition,  MGM  has  acquired  sound  rights  for 
remakes  of  the  following  silent  pictures:  "The  Tor- 
rent" and  "The  Temptress,"  both  from  novels  by 
Vicente  Blasco  Ibanez,  adapted  by  Dorothy  Farnuni, 
and  released  by  MGM  in  1926.) 

Paramount  Publix 

"Wild  Waves,"  stage  comedy-drama  by  William  Ford 
Manley  (to  be  released  under  the  title,  "The 
Crooners"). 

"Lone  Cowboy,"  story  by  Will  James. 

RKO  Radio-Pathe 

"Is  My  Face  Red?",  play  by  Allen  Rivkin  and  Ben 
Markson. 

Columbia 

"Soldiers  of  the  Storm  "  novel  by  Thomas  Burtis. 
"The  Destroyer,"  story  by  Harry  Hervey. 
Series  of  Anthony  Abbott  murder  mysteries. 

Tinker,  on  Coast,  Expresses 
Enthusiasm  on  Fox  Personnel 

President  Edward  R.  Tinker  of  Fox,  in 
Hollywood  this  week,  expressed  himself  as 
highly  enthusiastic  about  the  future.  Tinker 
is  on  the  Coast  to  confer  with  the  Skouras 
Brothers  and  to  install  Leonard  A.  Woolams 
as  vice  president  in  charge  of  West  Coast 
studio  financing. 

Tinker  said:  "This  completes  the  execu- 
tive personnel  in  the  reorganization  plan 
and  I  am  highly  enthusiastic  about  the 
future." 


Comerford  Buys  Group  of  Oil 
Paintings  Valued  at  $300,000 

M.  E.  Comerford,  Pennsylvania  exhibitor 
elected  a  vice  president  at  the  recent  M.  P. 
T.  O.  A.  convention,  has  purchased  a  col- 
lection of  oil  paintings  depicting  World 
War  incidents,  which  is  said  to  be  valued 
at  approximately  $300,000. 

Comerfcrd  is  arranging  for  a  permanent 
display  of  the  pictures  in  Washington,  where 
a  building  is  being  erected  to  house  them. 
The  pictures  may  be  shown  at  the  World's 
Fair  in  Chicago  next  year. 


Marcin,  Goldsfone  May  Produce 

Max  Marcin  plans  to  organize  a  produc- 
ing unit  with  Phil  Goldstone  with  the  prod- 
uct to  be  released  by  Paramount.  Emanuel 
Cohen  is  said  to  be  opposed  to  the  plan  but 
the  executive  board  is  in  favor  due  to  Mar- 
cin's  stage  experience.  If  the  deal  is  not 
completed,  Marcin  will  become  an  independ- 
ent producer. 


14 


MOTION    PICTURE  HERALD 


April    9,  1932 


SENATE  HEARINGS  START 
ON  ADMISSION  TAX  BILL 


Doubt  Hays  Office 
Activity  on  Zoning 
Until  Courts  Act 


Efforts  Will  Be  Made  Before 
Finance  Committee  to  Raise 
Exemption  from  45  Cents  to 
75  Cents  or  a  Dollar 


By  F.  L.  BURT,  Washington 

Carrying  a  tax  on  all  admissions  in  excess 
of  45  cents,  the  "billion  dollar  tax  bill," 
passed  by  the  House  of  Representatives  on 
April  1,  is  now  before  the  Senate,  where 
an  effort  will  be  made  to  dispose  of  it  within 
the  next  six  weeks,  in  order  that  it  may  be- 
come a  law  before  Congress  adjourns  or 
recesses  about  June  10  and  give  the  Gov- 
ernment the  benefit  of  the  full  year's  opera- 
tion on  which  are  based  estimates  for  bal- 
ancing the  budget  by  June  30,  1933.  Hear- 
ings started  Wednesday  in  the  Senate, 
where,  before  the  finance  committee,  efforts 
will  be  made  to  raise  the  ticket  tax  exemp- 
tion from  45  cents,  as  provided  in  the  bill 
passed  last  week  by  the  House,  to  75  cents 
or  to  $1. 

Ogden  Mills,  secretary  of  the  treasury, 
was  prepared  to  insist  that  a  10  per  cent 
tax  be  levied  against  all  admissions  above 
10  cents. 

Possibilities  that  the  Senate  may  add  new 
levies  or  increase  some  of  the  rates  now  in 
the  bill  are  seen  in  figures  showing  that  a 
deficit  ranging  from  $49,000,000  to  $160,- 
000,000  may  be  faced  by  the  treasury  at  the 
close  of  the  next  fiscal  year  under  the  bill  as 
passed  by  the  House.  Estimates  of  returns 
under  the  measure  range  from  $956,900,000 
to  $991,900,000,  the  former  being  the  figures 
of  treasury  experts  and  the  latter  those  of 
the  House  ways  and  means  committee.  To 
the  amount  raised  by  the  bill  will  be  added 
the  reductions  to  be  made  in  Government 
expenditures,  put  at  $200,000,000  by  the  com- 
mittee, but  $125,000,000  by  the  treasury. 
Little  Debate  in  House 

The  increase  in  the  admission  tax  exemp- 
tion from  the  24  cents  originally  carried  in 
the  bill  to  45  cents,  proposed  by  Acting 
Chairman  Crisp  of  the  ways  and  means 
committee,  was  accomplished  without  oppo- 
sition and  with  but  little  debate. 

Submitting  the  amendment  for  the  com- 
mittee, Representative  Crisp  explained  that 
returns  from  the  tax  would  be  $50,000,000 
less  than  under  the  original  24-cent  exemp- 
tion, but  that  "responsive  to  what  they  be- 
lieved to  be  the  will  of  the  House  in  this 
respect,  the  committee  has  recommended  to 
you  this  amendment,  and  we  have  sought 
the  best  we  could  to  try  to  make  up  the 
revenue  lost  by  the  enlargement  of  the  ex- 
emption price." 

The  amendment  was  given  the  support  of 
Representative  McCormack  of  Massachu- 
setts, who  explained  that  he  had  intended  to 
ask  for  a  50-cent  exemption,  but  had  talked 
to  representatives  of  the  industry  and  "they 
are  perfectly  satisfied  with  the  committee 
amendment." 

"I  think  it  is  only  fair  to  say,"  interjected 
Representative  La  Guardia  of  New  York, 
"that  we  expect  that  the  50-cent  movie 
houses  will  be  sports  enough  to  charge  50 


cents,  so  that  the  Government  can  get  the 
tax." 

An  effort  by  Representative  Celler  of 
New  York  to  obtain  a  $3  exemption  for  the 
spoken  drama  was  defeated,  but  a  committee 
amendment  was  adopted  subjecting  to  tax 
complimentary  tickets  which,  if  sold,  would 
be  subject  to  tax  except  in  the  case  of  chil- 
dren under  12  years  of  age  and  municipal 
officers  on  official  business.  The  same  pro- 
vision would  apply  to  cut  price  tickets. 

The  new  admissions  tax  would  become 
effective  15  days  after  enactment  of  the 
bill,  but  on  July  1,  1934,  the  present  exemp- 
tion of  $3  would  be  restored  under  another 
amendment  written  into  the  measure.  It  is 
estimated  that  $40,000,000  will  be  raised 
in  the  fiscal  year  beginning  July  1  next. 

Income  and  Special  Taxes,  Too 

In  addition  to  the  admissions  tax,  the  mo- 
tion picture  industry  will  be  called  upon  to 
bear  its  share  of  the  burden  imposed  upon 
the  country  generally  by  the  income  and  spe- 
cial taxes  provided  by  the  bill.  The  changes 
in  income  and  corporation  taxes  will  become 
effective  next  year  against  1932  income,  but 
the  new  excise  taxes,  generally,  will  go  into 
operation  15  days  after  enactment. 

The  bill  increases  the  normal  tax  on  in- 
dividual income,  with  a  maximum  rate  of  7 
per  cent ;  makes  surtaxes  begin  at  $6,000  in- 
stead of  $10,000,  and  provides  a  maximum 
surtax  rate  of  40  per  cent.  Further,  the 
individual  exemptions  are  reduced  from 
$1,500  to  $1,000  for  single  persons  and  from 
$3,500  to  $2,500  for  heads  of  families,  and 
the  deduction  for  earned  income  is  reduced 
to  12^  per  cent. 

The  income  tax  rate  on  corporations  is 
increased  from  12  to  13}/^  per  cent  and  a 
rate  of  15  per  cent  is  provided  for  consoli- 
dated returns,  while  the  corporation  exemp- 
tion is  reduced  to  $1,000  for  concerns  hav- 
ing net  income  of  less  than  $10,000. 

Other  taxes  will  bear  heavily  upon  the 
industry. -including  the  increase  to  3  cents 
in  the  postage  rate  on  first-class  mail  and 
the  levies  of  4  cents  a  gallon  on  lubricat- 
ing oil,  5  and  10  cents  on  long-distance  tele- 
phone calls  and  telegraph,  cable  and  radio 
messages;  10  cents  per  $100  on  capital  stock 
and  bond  issues;  50  cents  on  each  $500  on 
conveyances ;  10  per  cent  on  rentals  of  safety 
deposit  boxes  and  vaults,  and  3  per  cent 
on  passenger  automobiles,  2  per  cent  on 
trucks  and  1  per  cent  on  accessories. 


Fox  Sells  Its  Laboratory  in 
East  to  a  Newly  Formed  Firm 

The  Fox  Film  Corporation  has  sold  its 
laboratories  at  441  West  55th  street,  New 
York,  to  De  Luxe  Laboratories,  Inc.,  which 
has  been  organized  by  a  syndicate  headed  by 
Alan  Freedman,  who  becomes  president  of 
the  new  company.  Freedman  has  been  head 
of  the  Fox  laboratories  for  17  years. 

The  laboratory  has  a  capacity  of  a  half- 
billion  feet  a  year  and  is  equipped  for  color 
printing  and  16  mm.  work.  The  syndicate 
has  leased  the  quarters  from  Fox,  a  part  of 
the  contract  being  a  10-year  printing  fran- 
chise from  Fox  to  the  new  company. 


Little  likelihood  of  large  distributors  devi- 
ating from  their  announced  policy  of  refus- 
ing to  participate  in  zoning  or  protection 
conferences  with  exhibitors  prior  to  the  set- 
tlement of  pending  law  suits  based  on  en- 
forcement of  protection  regulations,  is  seen 
by  spokesmen  for  the  Hays  office. 

It  was  reported  at  Philadelphia  this  week 
that  the  MPTO  of  Eastern  Pennsylvania, 
Southern  New  Jersey  and  Delaware  had 
requested  the  Hays  office  to  name  distrib- 
utors' representatives  to  confer  with  ex- 
hibitors in  the  territory  represented  on  some 
form  of  zoning  agreement.  The  exhibitors' 
organization,  according  to  the  report,  seeks 
the  establishment  of  zoning  regulations  prior 
to  the  new  selling  season  in  order  that  they 
may  be  incorporated  in  the  new  contracts. 
The  organization  is  said  to  favor  the  tenta- 
tive zoning  plan  agreed  on  for  the  territory 
a  year  ago. 

"I  have  not  seen  a  formal  request  from 
the  Pennsylvania  exhibitor  organization," 
said  Dave  Palfreyman  of  the  MPPDA. 
"However,  the  position  of  the  distributors 
has  not  changed  since  last  Fall  when  they 
announced  that  they  would  not  participate 
in  further  zoning  conferences  until  pending 
law  suits  have  been  settled.  To  do  so,  even 
at  the  invitation  of  exhibitors,  might  serve 
only  to  bring  on  new  law  suits." 

Palfreyman's  reference  was  to  the  suit 
pending  in  Nebraska  attacking  the  legality 
of  protection.  It  was  brought  by  W.  N. 
Youngclaus,  a  Madison,  Neb.,  exhibitor,  and 
involves  the  Hays  Office  and  large  distribu- 
tors. Palfreyman  indicated,  however,  that 
he  would  like  to  see  enough  requests-  for 
distributor-participation  in  zoning  confer- 
ences made  "to  influence  the  distributors  to 
change  their  stand"  as  announced  last  Fall. 

"The  only  solution  of  protection  and  zon- 
ing problems,"  he  said,  "is  in  joint  agree- 
ments between  exhibitors  and  distributors." 


Theatre  Owners  of  France 

Protest  Tax  in  Day  Strike 

A  nationwide  24-hour  strike  on  Tuesday, 
in  protest  against  the  failure  of  the  govern- 
ment to  reduce  amusement  taxes,  left  France 
without  an  open  place  of  amusement.  Thea- 
tres, "legitimate"  and  motion  picture ;  music 
halls,  cabarets  and  circuses  throughout  the 
country  padlocked  their  doors  conspicuous- 
ly, and  Parisian  "night-life"  for  once  was 
blighted.  Only  the  two  state-supported  thea- 
tres, the  Opera  Comique  and  the  Odeon, 
were  open  in  Paris  on  Tuesday. 

Approximately  3200  theatres  throughout 
the  country  joined  in  the  protest,  of  which 
300  amusement  centers  were  located  in 
Paris.  The  strike  was  called  after  certain 
government  concessions  had  been  made  to 
the  theatre  owners,  in  order  to  avert  a  strike 
of  longer  duration.  However,  the  comprom- 
ise was  not  considered  entirely  satisfactory 
by  the  theatre  owners,  and  they  continue  to 
demand  further  reduction  in  taxation.  Es- 
timates placed  the  government's  loss  in 
revenue  for  the  dav  at  approximately  1,000,- 
000  francs  ($39,400). 


April     9,  1932 


MOTION    PICTURE  HERALD 


15 


'1111 


THE  CAMERA  CEPCCTS 


IN  CONFERENCE.  Looking  forward  to  the  independent 
production  program  for  the  season  of  1932-33.  At  Mono- 
gram Pictures'  headquarters  while  President  W.  Ray 
Johnston  signs  M.  H.  Hoffman  for  the  production  of  six. 


OPENING  RELIGIOUS  CENTER.  Cecil  B.  DeMille,  noted 
motion  picture  director,  handing  Dr.  J.  Lewis  Gillies, 
Methodist  leader,  the  keys  to  new  home  of  Protestant, 
Catholic  and  Jewish  social  groups  in  Los  Angeles.  [Acme] 


AT  THE  EASTERN  END.  Of  the  3,000-mile  American  film 
business  trail.  Among  those  completing  it  the  other  day 
was  Jimmy  Durante,  M-G-M  comedian,  here  shown  arriving 
in  New  York  with  Mrs.  Durante. 


ANOTHER  ARRIVAL.  James  Cagney,  Warner  Brothers 
vigorous  young  star  (ask  his  recent  feminine  leads!),  as  he 
arrived  in  New  York  for  a  business-with-pleasure  vacation  to 
include  a  visit  to  the  stage  play,  "Blessed  Event,"  his  vehicle. 


16 


MOTION    PICTURE  HERALD 


April    9,  1932 


SIGNED.  Miriam  Seegar,  who  has 
been  engaged  by  Tiffany  for  one  of  the 
romantic  leads  in  that  company's  pro- 
duction of  "Strangers  of  the  Evening." 


PASTORAL.  A  California  countryside  in  an  unusual  camera  study  that  proves 
again  the  poetry  of  the  well  manipulated  lens,  which  here  achieves  a  landscape 
worthy  of  the  brush  as  it  surveys  a  breeze-swept  hilltop  in  the  California  sheep 
country.   Gamboling  a  bit,  too,  is  Joan  Blondell,  Warner  Brothers'  new  star. 


April     9,  1932 


MOTION    PICTURE  HERALD 


17 


REALIGNMENT  OF  SALES 
FORCES  MADE  BY  RADIO 


Allied  Unit  Adopts 
Plan  of  Al  Steffes 

The  Allied  Theatre  Owners  of  Minnesota, 
North  and  South  Dakota  at  Minneapolis, 
have  adopted  without  opposition  the  plan 
of  Al  Steffes  for  reorganization.  A  new 
board  of  10  instead  of  30  now  governs  the 
local  Allied  unit  with  Max  Toredor,  Oscar 
Woemper  and  Steffes  representing  Minne- 
apolis ;  Otto  Raths,  A.  A.  Kaplan  and 
George  Carish,  St.  Paul ;  B.  Benfield  of 
Morris,  Upstate;  H.  J.  Ludke  of  St.  Peter, 
Minnesota ;  John  Pillar  of  Valley  City,  N. 
D..  and  Benny  Berger  of  Sioux  Falls,  S.  D. 

Elections  by  the  board  were  Otto  Raths, 
president;  B.  Benfield,  vice-president;  A.  A. 
Kaplan,  secretary;  Max  Toredor,  treasurer, 
and  Al  Steffes,  general  manager. 

MGM  was  censured  for  encouraging  op- 
position to  existing  theatres  and  selling  to 
proposed  houses  instead  of  those  now  exist- 
ing. Resolutions  supporting  the  Brookhart 
bill  authorizing  a  test  suit  on  protection, 
demand  of  RCA  and  DeForest  for  Min- 
neapolis service  depots,  opposition  to  double 
features  and  threatened  closing  of  houses  if 
existing  contracts  are  not  modified,  were  all 
passed  at  the  meeting. 

Skouras  To  Retain 
Fox  Coast  Houses 

There  will  be  no  disposition  by  the  Skou- 
ras Brothers  of  any  Fox  West  Coast  the- 
atres, it  was  definitely  announced  in  a  state- 
ment issued  by  the  two  brothers  in  San 
Francisco  last  week  on  their  swing  up  the 
coast. 

In  fact,  it  was  added,  no  changes,  at  least 
in  local  personnel  will  be  made.  They  said 
that  unusually  friendly  and  happy  connec- 
tions have  been  established  with  the  Fox 
interests. 

Charles  Skouras  indicated  that  he  would 
make  permanent  headquarters  in  California, 
probably  Los  Angeles,  and  that  Spyros 
Skouras  would  return  East  on  the  comple- 
tion of  their  survey. 

Skirboll  is  Sales 
Head  at  Principal 

Joseph  Skirboll  has  been  named  sales 
manager  of  the  recently  established  Prin- 
cipal Distributing  Corporation,  of  which  Sol 
Lesser  is  president  and  Frank  Wilson  vice 
president.  Lesser  has  .left  for  the  Coast 
folowing  the  completion  of  the  organization 
details  in  New  York. 

Ira  Simmons,  for  the  past  year  Talking 
Picture  Epics  general  sales  manager,  has 
become  associated  in  the  ownership  of  the 
franchise  of  the  Principal  exchange  in  the 
metropolitan  New  York  district,  with  Lesser 
and  Wilson.  It  will  handle  Principal  re- 
leases as  well  as  Talking  Picture  Epics  prod- 
uct for  1932-33.  The  12  features  which 
Principal  will  distribute  will  be  made  by 
outside  producers,  according  to  Lesser.  Wil- 
son's firm,  Talking  Picture  Epics,  was  taken 
over  by  Principal  when  it  was  organized. 


W.  R.  Rothacker  Appointed 
Supervisor  of  Business  Activ- 
ities in  Hollywood;  Franklin 
Slated  for  a  Vice-Presidency 

RKO  this  week  completed  the  reorgani- 
zation of  its  sales  division.  Announcement 
of  numerous  changes  and  promotions  in  the 
distribution  branch  preceded  the  appoint- 
ment of  Watterson  R.  Rothacker  to  super- 
visor of  business  activities  in  Hollywood. 
Rothacker,  recently  sent  to  Hollywood  by 
President  Hiram  S.  Brown  to  make  a  sur- 
vey, took  "full  charge  of  business  adminis- 
tration" at  the  studio  on  Wednesday.  The 
appointment  leaves  David  O.  Selznick  "free 
to  devote  his  full  time  and  energy  to  pro- 
duction," according  to  an  announcement 
from  the  home  office  in  New  York. 

Rothacker  will  continue  his  studio  survey, 
it  was  announced  by  B.  B.  Kahane.  vice- 
president,  now  in  Hollywood,  and  on  its 
completion  may  undertake  a  similar  survey 
abroad.  RKO  expects  him  to  visit  New 
York  soon  for  a  home  office  conference. 

Franklin  Slated  Vice-President 

A  meeting  of  the  board  of  directors  of 
RKO,  scheduled  for  Wednesday,  was  post- 
poned until  next  week  because  of  the  ab- 
sence from  New  York  of  Owen  D.  Young. 
Harold  B.  Franklin  is  slated  for  election  to 
a  vice-presidency  when  the  board  meets. 

The  corporation  still  has  under  advise- 
ment a  proposal  to  divide  the  RKO  circuit 
into  six  territorial  divisions,  with  a  divis- 
ional operator  in  each. 

Arnold  Van  Lear  and  William  Adler  re- 
signed from  the  home  office  publicity  depart- 
ment, effective  immediately. 

Charles  Freeman,  former  head  of  the 
RKO  booking  office,  has  been  relieved  of 
that  position  by  Franklin.  Freeman,  now  on 
his  vacation,  from  which  he  will  return  in 
twelve-  days,  will  probably  be  assigned  to  a 
different  department. 

Martin  Beck,  head  of  RKO  vaudeville 
activities,  disclaimed  responsibility  for  Free- 
man's removal.  "Freeman's  transfer  would 
be  in  the  jurisdiction  of  the  business  de- 
partment," Beck  said. 

Radio  Reorganizes  Sales  Staff 

Jules  Levy,  recently  named  general  sales 
manager  of  RKO  Radio  Pictures,  has  com- 
pleted the  reorganization  of  the  sales  person- 
nel. In  all  cases,  the  appointments  made  by 
Levy  have  been  from  within  the  ranks  of  the 
RKO  organization,  a  policy  which  will  be  con- 
tinued, the  company  has  announced. 

Cresson  E.  Smith,  western  sales  manager, 
receives  the  added  duties  of  the  southern  divi- 
sion, becoming  western  and  southern  sales  man- 
ager. Smith  left  the  home  office  this  week  for 
a  trip  through  his  territory.  E.  L.  McEvoy  be- 
comes eastern  sales  manager. 

Al  Mertz,  for  five  years  RKO  Radio  branch 
manager  at  Cleveland,  has  been  promoted  to 
short  subject  sales  manager.  Harris  A.  Silver- 
berg,  salesman  and  previously  Pathe  manager 
in  Detroit,  succeeds  Mertz  in  Cleveland.  Smith, 
McEvoy  and  Mertz  will  make  their  headquar- 
ters in  New  York. 

Three  district  managers  will  be  associated 


with  Smith,  as  follows :  Walter  E.  Branson, 
formerly  Chicago  branch  manager,  has  been 
promoted  to  Midwest  district  manager  covering 
Chicago,  Milwaukee,  Minneapolis,  Sioux  Falls, 
Omaha,  Des  Moines,  St.  Louis  and  Kansas 
City.  He  will  make  his  headquarters  in  Chi- 
cago. Jack  Oserman,  formerly  country  sales 
representative  at  Chicago,  succeeds  Branson 
at  Chicago.  W.  E.  Callaway,  formerly  south- 
ern special  sales  representative,  becomes  south- 
ern district  sales  manager  covering  Dallas,  Ok- 
lahoma City,  Memphis,  New  Orleans,  Charlotte, 
Atlanta  and  Jacksonville,  with  headquarters  in 
Dallas.  Harry  C.  Cohen  continues  as  western 
division  district  manager,  covering  Los  Angeles, 
Denver,  Seattle,  Salt  Lake  Oity,  Portland  and 
San  Francisco,  with  headquarters  in  Los 
Angeles. 

Leo  M.  Devaney  becomes  general  manager 
for  RKO  in  Canada,  succeeding  Percy  C.  Tay- 
lor, resigned.  Devaney,  for  the  past  two  years, 
has  been  general  RKO  Theatre  executive  in 
Canada,  and  was  previously  in  the  distribution 
field  as  special  sales  representative  for  Univer- 
sal and  Fox  in  Canada. 

Joseph  M.  Franklin,  manager  of  the  Capitol, 
at  Ottawa  is  appointed  general  manager  for 
Canada  of  RKO  Canadian  theatre  interests 
with  headquarters  at  Toronto,  in  succession  to 
Devaney.  Franklin  has  had  wide  experience 
at  Ottawa,  Halifax.  Montreal  and  Fort  Wil- 
liam. He  will  direct  the  Radio  Keith  Orpheum 
chain,  associated  with  Famous  Players  Canadian. 

L.  I.  Kutinsky  and  Phil  Hodes  are  trans- 
ferred from  the  home  office  to  the  New  York 
exchange.  Kutinsky,  special  home  offce  sales 
representative,  will  devote  his  time  to  special 
selling  in  New  Jersey,  making  his  headquarters 
at  the  New  York  exchange.  Hodes,  who  has 
been  head  of  the  home  office  contract  depart- 
ment, becomes  New  York  and  New  Jersey  sales 
manager  under  Robert  Wolff,  New  York  ex- 
change manager.  A.  M.  Avery,  special  sales 
representative  in  Dallas,  is  promoted  to  mana- 
ger of  the  Omaha  exchange,  succeeding  W.  W. 
firumberg,  resigned. 

The  branch  office  personnel  under  the  re- 
organization is  as  follows : 

H.  C.  Cohen,  western  district  manager  in 
charge  of  the  following  branches :  Los  Angeles 
J.  H.  Mclntyre ;  Denver,  J.  H.  Ashby ;  Seattle," 

E.  A.  Lamb;  Salt  Lake  City,  T.  J.  Walsh; 
Portland,  M.  E.  Corv,  and  San  Francisco, 
G.  Wm.  Wolf. 

W.  E.  Callaway,  southern  district  manager, 
in  charge  of  the  following  branch  offices :  Dallas, 
L.  E.  Harrington ;  Oklahoma  City,  R.  B.  Will- 
iams;  Memphis,  P.  M.  Baker;  New  Orleans, 
G.  C.  Brown;  Charlotte,  R.  C.  Price;  Atlanta. 
C.  W.  Allen,  and  Jacksonville,  H.  M.  Lyons. 

W.  E.  Branson,  midwestern  district  manager 
in  charge  of  the  following  branch  offices :  Chi- 
cago, Jack  Osserman;  Milwaukee,  A.  X. 
Schmitz;  Minneapolis,  M.  J.  Frisch;  Sioux 
Falls,  S.  W.  Fitch;  Omaha,  A.  M.  Averv ; 
Des  Moines,  B.  J.  McCarthy;  St.  Louis,  R.  V. 
Nolan,  and  Kansas  City,  T.  R.  Thompson. 

E.  L.  McEvoy,  eastern  division  manager, 
which  also  includes  the  Canadian  division^  in 
charge  of  the  following  offices :  Albany,  C.  R. 
Halligan;  Boston,  R.  C.  Cropper:  Buffalo,  H. 
T.  Dixon;  Detroit,  Nat  Levy;  Indianapolis, 
R.  E.  Churchill;  New  Haven,  B.  Pitkin;  New- 
York,  R.  S.  Wolff;  Philadelphia.  Sam  Rosen; 
Pittsburgh,  H.  J.  Michalson,  and  Washington. 

F.  L.  McNamee;  Cincinnati,  S.  C.  Jacques: 
Cleveland,  Harris  Silverberg. 

Leo  M.  Devaney,  general  manager  of  the 
Canadian  division  under  E.  L.  McEvoy,  in 
charge  of  the  following  branches :  Calgarv  V 
Dixon :  Montreal,  E.  H.  Wells ;  St.  John,  A.  L. 
Gaudet:  Toronto,  J.  Allen;  Vancouver,  W.  S. 
Jones  ;  Winnipeg,  S.  H.  Decker. 


18 


MOTION    PICTURE  HERALD 


April    9,  1932 


HOLDOVER  MENTIONED 
IN  REVISED  MEASURE 


Damages  for  Unauthorized 
Showing  of  Picture  $150  to 
$10,000  in  Second  Draft  of 
Sirovich  Bill  in  House 


A  second  revision  of  the  copyright  bill 
has  been  filed  with  the  House  of  Repre- 
sentatives at  Washington  by  Congressman 
Sirovich  of  New  York,  chairman  of  the 
patents  committee,  to  meet  objections  voiced 
during  recent  hearings  on  the  legislation, 
when  motion  picture  interests  disagreed  as 
to  the  penalty  provisions  of  the  measure. 

For  the  first  time,  specific  provision  for 
penalty  for  unauthorized  exhibition  of  mo- 
tion pictures  is  made  in  the  bill,  it  being 
provided  that,  among  the  remedies  of  the 
copyright  owner  "in  the  case  of  an  un- 
authorized public  presentation  of  a  dramatic 
or  dramatico-musical  work,  or  the  unau- 
thorized exhibition  of  a  motion  picture,  the 
infringer  shall  pay,  in  lieu  of  the  remedies 
provided  for  in  subsection  (b)  and  (c)  here- 
of, such  statutory  damages  as  the  court  may 
deem  just,  but  such  statutory  damages  shall 
not  exceed  the  total  sum  of  $10,000  nor  be 
less  than  $150.  The  recovery  provided  by 
this  subsection  shall  be  at  the  option  of  the 
complainant  exercised  at  any  time  prior  to 
the  conclusion  of  the  trial  upon  the  merits." 

The  two  subsections  referred  to  gave  the 
copyright  owner  the  option  of  recovering 
damages  or  such  part  of  the  profits  of  the 
infringer  as  may  justly  be  attributed  to  the 
infringement,  providing  that  where  the  in- 
fringer establishes  he  has  acted  in  good  faith 
recovery  shall  be  limited  to  an  amount  which 
will  justly  compensate  the  owner  for  the  use 
made  of  the  copyright,  in  the  setting  of 
which  the  prices  currently  paid  for  similar 
rights  shall  be  considered,  and  fixing  the 
statutory  damage  limits  at  $5,000  and  $100. 

The  provisions  of  the  bill  exempting  cer- 
tain activities  from  prosecution  for  infringe- 
ment, among  them  the  performance,  delivery 
or  other  presentation  of  a  copyright  work 
which  is  neither  public  nor  for  profit,  have 
been  amended  so  as  not  to  apply  to  motion 
picture  exhibitions. 

"Obnoxious,"  Says  Myers 

On  Wednesday,  Chairman  Abram  F. 
Myers,  of  Allied  States,  made  known  the 
text  of  a  communication  which  he  forward- 
ed earlier  in  the  week  to  Representative 
Sirovich  regarding  the  copyright  measure. 
Myers'  letter  stated: 

"I  have  just  succeeded  in  obtaining  a  copy  of 
the  bill,  introduced  by  you  on  March  30  and 
reported  out  by  the  committee.  The  impression 
I  get  from  a  study  of  the  bill  is  quite  different 
from  that  gained  from  your  description  of  the 
bill  over  the  telephone. 

"This  is  without  doubt  the  most  obnoxious 
bill  from  the  standpoint  of  the  independent 
motion  picture  theatre  owners  that  has  ever 
been  proposed.  It  not  only  ignores  the  sugges- 
tions made  in  behalf  of  the  independent  the- 
atre owners,  but  omits  the  slight  concessions 
made  to  the  theatre  owners  in  your  former  bill. 

"More  than  that,  the  bill  contains  language 
designed  to  have  a  bearing  on  the  existing  con- 
troversy between  the  exhibitors  and  the  dis- 
tributors, now  pending  before  the  Circuit  Court 
of   Appeals    for   the    Second    Circuit,    as  to 


whether  the  holding  over  of  a  picture  beyond 
the  term  of  an  exhibition  contract  constitutes 
an  infringement  of  the  copyright  on  such  pic- 
ture. 

"Finally,  the  bill  for  the  first  time  singles 
out  the  theatre  owners  for  prejudicial  and  dis- 
criminatory treatment  by  denying  to  them  rights 
accorded  to  others  charged  with  infringement 
and  making  them  subject  to  penalties  not  im- 
posed on  other  classes  of  persons. 

"This  subject  may  be  treated  under  three 
heads :  The  first  dealing  with  unfair  provisions 
that  have  been  added  in  the  bill ;  the  second 
dealing  with  omissions  from  the  bill ;  and  the 
third  containing  specific  suggestions." 

At  this  point,  Myers  listed  a  lengthy  series 
of  objections  and  suggested  changes  to  Siro- 
vich's  bill  in  its  present  form. 


Warner  Club  Offers 
Employee  Benefits 


The  Warner  Club,  hitherto  confined  more 
or  less  to  activities  of  the  New  York  office, 
is  now  operating  on  a  much  broadened  scale. 
To  its  social  activities  have  been  added  nu- 
merous benefits,  which  are  offered  to  all 
full-time  Warner  employees.  Social  activi- 
ties will  be  widened  as  well.  Included  will 
be  sick  benefits  and  financial  aid  at  the  time 
of  death,  marriage  or  birth  in  a  member's 
family.  Plans  for  an  old  age  pension  are 
now  being  worked  out.  A  special  fund, 
known  as  the  Warner  Club  Benevolent 
Fund,  is  being  set  aside  by  the  Warner  Club 
to  be  used  as  an  aid  to  members  in  time  of 
need. 

Starting  May  1,  the  following  benefits  will 
become  effective : 

Death  Benefit — Each  member  shall  be  en- 
titled to  designate  a  beneficiary  who  will  re- 
ceive the  sum  of  $250  upon  the  death  of  that 
member. 

Sick  Benefit — Each  member  shall  receive  the 
sum  of  $10  per  week  for  each  full  week  that 
he  is  sick  and  incapable  of  working,  exclud- 
ing the  first  two  weeks,  providing  that  the 
sum  received  by  the  member  shall  not  be  in 
excess  of  the  member's  weekly  salary  and 
shall  not  be  for  more  than  10  consecutive 
weeks.  No  member  shall  receive  more  than 
$350  in  any  one  year.  This  benefit  becomes 
effective  30  days  after  a  member  joins  the 
club. 

Doctors  and  Nurses — Medical  attention  and 
the  services  of  registered  nurses  are  being 
arranged. 

Marriage — All  members  in  good  standing  for 
at  least  three  months  will  receive  the  sum 
of  $50  upon  marriage. 

Births — Any  married  member  in  good  stand- 
ing for  at  least  three  months  will  receive  the 
sum  of  $50  upon  the  birth  of  a  baby. 

Pensions  —  Arrangements  are  being  made 
whereby  pensions  will  be  paid  to  Warner 
Club  members  based  upon  a  certain  age  and 
upon  certain  years  of  service  to  the  company. 

Legal  Aid — -Legal  aid  and  advice  will  be  fur- 
nished to  the  members. 


Ford  Film  Called 
Bold  Move  to  Get 
Free  Screen  Space 

Branded  by  Advertising  Age  as  "a  bold 
effort  to  secure  free  space  in  the  country's 
motion  picture  theatres,"  Henry  Ford's  vast 
interests  this  week  began  to  capitalize  on  a 
nationwide  campaign  launched  last  week  to 
induce  exhibitors  to  show  a  short  talking  film 
depicting  the  new  Ford  Motor  line  of  four 
and  eight-cylinder  automobiles.  Wires  were 
sent  out  from  Detroit  by  the  Metropolitan 
Motion  Picture  Company,  the  distributors, 
to  leaders  of  state  exhibitor  associations, 
urging  them  to  advise  their  theatre  members 
to  use  the  new  Ford  film  to  "help  the  return 
to  prosperity."  In  this  manner,  it  was 
hoped  by  the  auto  concern,  the  theatres 
would  not  question  this  so  called  "bold  ef- 
fort" to  use  the  nation's  screens  as  a  free 
advertising  medium  for  the  Ford  products. 
The  only  payment  known  was  one  made  to 
exhibitors  of  Kansas  City.  Evidently  not 
satisfied  with  the  Ford  prosperity  alibi  for 
showing  the  reel,  Jay  Means,  president  of 
the  Independent  Theatre  Owners  of  Kansas 
City,  agreed  to  tie  in  member  theatres  in 
the  campaign  only  after  he  effected  a  deal 
whereby  his  association  will  obtain  "con- 
siderable revenue."  Three  hundred  theatres 
are  involved.  Payment  will  be  made  direct- 
ly by  the  Ford  Motor  Company. 

In  the  meantime,  it  is  understood  that  in 
many  sections  of  the  country  the  reel  is 
being  "subtly"  sandwiched-in  between  regu- 
lar newsreel  sequences. 

Ford's  reel  runs  240  feet  and  is  sound-on- 
film,  RCA  Photophone  system.  Its  reputed 
release  to  6,000  theatres  of  the  country  is  an 
echo  of  last  year's  sponsored  reel  troubles 
which  ended  only  after  leading  distributors 
abandoned  all  hopes  of  trying  to  break  into 
independent  theatres  with  advertising  reels 
which  they  had  made  for  various  national 
merchandisers. 


Fox  Companies  Settle 

Controversy  with  Rogers 

The  long-pending  controversy  between 
Saul  E.  Rogers  and  the  Fox  corporations 
was  settled  at  a  meeting  of  the  board  of 
directors  Monday.  Rogers,  who  was  vice 
president  and  head  of  the  legal  department, 
had  started  suit  against  the  company,  charg- 
ing breach  of  contract.  Fox  Film  and  Fox 
Theatres  Corporation  each  assumed  a  share 
of  the  settlement  obligation  and  Rogers 
agreed  to  withdraw  his  legal  action. 


RKO  Cancels  Dual  Run  for 
"Symphony";  to  Play  Gaiety 

Due  to  the  strike  of  sign  painters  in  New- 
York,  which  would  delay  the  completion  of 
an  elaborate  electrical  display  and  theatre 
signs  planned  by  RKO  for  the  Broadway 
run,  Fannie  Hurst's  "Symphony  of  Six  Mil- 
lion" engagement  will  be  confined  to  the 
Gaiety  theatre  exclusively,  instead  of  two 
houses  as  originally  intended. 


Character  Actor  Dead 

Paisley  Noon,  35,  character  actor  on  the 
Coast,  died  recently  at  Hollywood  Hospital 
when  he  was  suddenly  stricken  with  acute 
appendicitis. 


Jack  Gardner  in  Agency 

Jack  E.  Gardner  has  returned  to  the 
agency  business  on  the  Coast  in  association 
with  Frank  V.  Vincent  and  Martin  Broones. 


April    9,  1932 


MOTION    PICTURE  HERALD 


19 


ASIDES  &  INTERLUDES 


By  JAMES  CUNNINGHAM 


Working  day  and  night  in  eight-hour  shifts 
for  six  days,  three  teams  this  week  com- 
pleted in  Hollywood  a  "royal  Hawaiian 
feather  wardrobe"  for  Dolores  Del  Rio,  for 
wear  in  "The  Bird  of  Paradise."  There  are 
supposed  to  be  only  three  genuine  Hawaiian 
feather  cloaks  in  the  entire  United  States  and 
RKO  boasts  widely  of  the  fact  that  they  are 
valued  at  $1,000,000  apiece.  It  would  not  be 
surprising,  therefore,  to  read  this  entry  in 
the  company's  next  annual  consolidated  bal- 
ance sheet:  "ASSETS— One  (1)  Genuine 
Royal  Hawaiian  Feather  Wardrobe,  $1,000,- 
000." 

New-fangled  time  saving  devices  probably 
saved  the  corporation  considerable  during 
construction  of  the  feather  raiment.  We  are 
told  that  it  took  primitive  Hawaiians  100 
years  to  make  a  feather  cloak,  while  RKO's 
efficient  workmen  completed  the  job  in  a 
mere  six  days. 

V 

John  E.  Otterson,  president  of  Electrical  Re- 
search, lias  come  to  the  rescue  of  the  sound 
motion  picture,  supplying  it  with  a  high-sound- 
ing technical  name  which  it  has  never  possessed. 
In  the  scientific  world,  the  art  or  process  of 
communicating  by  telephone  is  called  "tele- 
phony," and  Otterson  seeks  to  christen  our 
talking  pictures  the  science  of  "postephony." 
This  might  be  advisable  if  the  term  is  confined 
solely  to  technical  circles,  but  we  dread  the 
results  if  it  finds  its  way  into  the  exhibition 
field.  Imagine  the  thoughts  of  an  exhibitor 
during  a  bitter  battle  with  a  film  salesman  over 
the  rentals  for  a  new  group  of  postePHONIES ! 

V 

A  man  styling  himself  "M.  B.  Katz"  re- 
cently requested  free  admission  at  Para- 
mount's  theatre  at  Newport,  also  asking  for 
tickets  for  a  party  which  accompanied  him. 
He  claimed  to  be  a  nephew  of  Sam  Katz, 
president  of  Publix,  and  to  be  a  member  of 
the  Paramount  legal  department. 

The  company  wants  it  to  be  known  that 
Sam  Katz  has  no  relative  by  the  name  of 
M.  B.  Katz  and  a  checkup  of  company  pay- 
rolls shows  there  is  nobody  by  that  name 
in  the  employ  of  the  corporation. 

v. 

Maybe  it  is  just  a  coincidence.  Or  perhaps 
it  is  a  bit  of  sardonic  humor  on  the  part  of 
Carroll  Clark,  RKO's  art  director.  At  any 
rate,  a  hospital  set  adjoins  a  speakeasy  set  on 
the  same  stage  at  the  Hollyivood  studio. 

V 

Those  in  the  industry  who  are  sufficiently 
interested  may  obtain  copies  of  the  new  business 
census  report  from  the  Department  of  Com- 
merce at  Washington.  But  Secretary  R.  P. 
Lamont  warns  in  advance  that  postage  stamps 
and  WORN  coins  will  not  be  accepted  in  pay- 
ment thereof.  This  refusal  of  the  United  States 
Government  to  honor  silver  pieces  of  its  own 
issue  when  they  have  been  worn  thin  strikes  us 
as  being  at  least  a  little  humorous  after  having 
heard  that  nothing  less  than  $1,250,000,000— 
mostly  in  nickels  and  dimes— is  needed  to  bal- 
ance the  Federal  budget.  Secretary  Lamont's 
announcement  might  also  discourage  the  anti- 
hoarders  who  are  trying  to  help  Hoover  to 
bring  back  to  circulation  some  of  those  shiny 
silver  coins  which  are  stored  in  the  kitchen 
stove. 

V 

From  Chicago  we  hear  that  George  K. 
Spoor's  third  dimension  system  has  been 
perfected — again. 

V 

Joe  E.  Brown's  next  vehicle  will  be  "You 
Said  a  Mouthful." 

V 

And  now  John  Freuler,  of  Big  Four,  pre- 
dicts a  cycle  of  "family  thrillers"  for  1932-33. 


Maloney  Asks: 
"Was  Barnum  Right"? 

Single  bills,  double  bills,  and  price  cut- 
ting were  subjected  to  ridicule,  along  with 
other  reputed  expedient  box  office  builders, 
in  a  paid  advertisement  inserted  the  other 
day  in  the  "Kansas  City  Star,"  by  George  A. 
Maloney,  who  owns  the  Paseo  theatre  in 
that  town.  Said  George: 

ADDED  DETRACTIONS 
Wednesday — Elderly    Couples    on  Roller 

Sk&tcs  Free  ^ 

Thursday— The   Help   Will   Be   Asleep  in 
the  Lobby 

Friday — One   1931    Half-dollar   Admits  an 

Adult — (The  Paseo  Is  a  20-Cent  House) 
Saturday — Bathing  Contest  on  Stage — Cel- 
lophane Curtains  Furnished  (Soap  Free, 
Apply  at  Box-office) 
Sunday — Walking  Contest  by  Professionals 
from  Hospital  No.  2 
Monday — Picnic — Ovens  in  the  Aisles 
Tuesday — Grocery   Night — Leave  Groceries 
with  Manager 

DOUBLE     JOINTED     BILLS  (ONE 
GOOD,  ONE  BAD),  FROM  4  to  6  A.M. 
(P.S.:  Was  Barnum  Right?) 


THE  story  of  the  late  Woodrow  Wilson's 
'  fondness  for  mystery  stories,  which  is  cred- 
ited with  having  done  more  than  any  other 
single  factor  to  popularize  that  type  of  fiction, 
is  now  being  branded  as  the  fabrication  of  an 
enterprising  press  agent  for  a  large  New  York 
publishing  house  which  found  itself  overloaded 
with  detective  yarns.  President  Wilson,  say 
those  who  claim  to  know  what  his  reading 
habits  were,  probably  read  fewer  than  a  half- 
dozen  mystery  stories  during  his  lifetime.  Com- 
pared to  his  reading  of  historical,  philosophical 
and  scientific  volumes  the  number,  in  any  event, 
is  said  to  have  been  insignificant.  This  fact, 
however,  did  not  deter  the  press  agent  who, 
learning  that  the  war-time  president  had  read 
at  least  some  such  volumes,  gave  his  own 
interpretation  of  the  facts  to  an  interested  pub- 
lic. The  results  are  well  known  by  now.  It 
started  a  wave  of  popularity  for  the  mystery 
novel  which  lasted  several  years  and  brought 
millions  of  dollars  into  the  coffers  of  publishers 
of  fiction  and  book  dealers,  to  say  nothing  of 
motion  picture  producers. 

V 

A  communication  from  a  friend  at  Halsey, 
Stuart  &  Co.  reminds  us  that  the  famous 
stockholders'  battle  against  William  Fox  was 
at  its  height  just  two  years  ago  this  week. 
The  Code  of  Ethics  of  the  Hays  organization 
is  likewise  currently  celebrating  its  second 
birthday. 

V 

It  may  be  so — but:  From  a  press  agent  we 
hear  that  "An  interesting  coincidence  came  to 
light  today  when  a  trench  coat,  lost  by  its  own- 
er 11  years  ago  in  Russia,  was  found  by  him 
at  the  Paramount  studios  in  Hollywood." 

V 

"Business  is  on  the  up-and-up  in  small  towns," 
Scott  Leslie,  our  Florida  correspondent,  tells  us. 
"One  exhibitor  reported  a  gross  of  $3.85  last 
Monday  night,  an  increase  of  $1.15  over  the 
Monday  previous." 

y 

The  release  of  Univer sal's  "Destry  Rides 
Again"  will  be  the  first  talking  picture  appear- 
ance of  Tom  Mix. 


The  first  big  job  of  Robert  F.  Sisk,  RKO's 
new  public  relations  director,  is  to  reorgan- 
ize the  many  advertising  and  publicity  di- 
visions of  theatre,  vaudeville  and  picture 
units,  so  as  to  "eliminate  waste,  effort  and 
duplication,"  and,  according  to  the  company, 
in  this  respect  Sisk  is  consolidating  the  the- 
atre and  picture  departments  under  S.  Bar- 
rett McCormick  in  order  that  the  "prepara- 
tion of  advertising  copy  will  be  one  instead 
of  two  operations."  RKO  executives  had  this 
in  mind  when  the  consolidation  of  Radio  and 
Pathe  was  effected  last  year.  Its  consumma- 
tion will  complete  the  physical  merging  of 
production,  distribution  and  home  office  de- 
partments. ^ 

President  Hoover's  reported  plea  to  _  Rudy 
{"crooner")  Vallee  to  popularize  a  "lift-the- 
depression"  number  received  a  setback  this 
week  from  Lino  Mallioli,  who  said:  "When  I 
hear  a  crooner,  I  feel  sick.  It  sounds  like  a 
languishing  cow."  Mallioli  has  been  professor 
of  voice  at  the  Cincinnati  College  of  Music  for 
50  years,  during  which  time  he  has  heard  count- 
less cows  languish. 

V 

One  of  the  newest  wrinkles  pertaining  to 
the  so-called  depression  as  it  affects  theatres 
has  to  do  with  the  disposal  of  admission 
tickets  on  credit  to  patrons  of  neighboring 
houses  who  are  known  to  the  management. 
The  patrons  merely  "put  it  on  the  cuff"  un- 
til payday. 

V 

Paramount  does  not  lavish  all  of  the  super- 
latives on  its  own  product  in  the  corporation's 
theatre  house  organ  which  is  sent  regularly  to 
all  Publix  managers.  Frequently  the  product 
of  competitive  concerns  receive  lavish  praise. 
The  latest  is  Metro's  "Tarzan  the  Ape  Man," 
which  is  given  an  impressive  full-page^  verbal 
bouquet  in  the  current  issue  of  "Publix 
Opinion,"  where  it  is  said  the  picture  "looks 
like  another  natural." 

V 

An  exploitation  stunt  staged  the  other  day  on 
the  West  Coast  injected  a  bit  of  humor  into  the 
merchandising  of  the  weird  and  otherwise  hu- 
morless "Dracula."  The  manager  of  the  house 
tied  up  with  a  local  merchant  and,  along  with 
other  stunts,  erected  a  somewhat  gruesome 
lobby  display  of  "Dracula"  in  all  of  his  dia- 
bolical glory,  standing  with  hands  dripping 
blood  over  the  form  of  Helen  Chandler,  who 
lay  sleeping.  The  message  of  morbidity  and 
mystery  would  have  been  most  effective  if  one 
didn't  read  the  caption,  supposedly  coming  from 
"Dracula,"  which  says:  "Ah,  the  beauty  slum- 
bers. .  .  .  I  cannot  awaken  her.  .  .  .  She  must 
be  sleeping  on  an  Ostermoor  mattress." 

V 

The  manager  of  a  theatre  belonging  to  an 
important  national  circuit  took  advantage  of 
the  distressing  Lindbergh  kidnaping  in  order 
to  get  some  free  publicity.  For  a  couple  of 
passes  he  arranged  with  the  local  radio  sta- 
tion to  get  his  theatre  mentioned  during  a 
recent  all-night  broadcast  of  bulletins  on  the 
abduction. 

V 

President  Hoover  indicated  his  interest  in 
the  Lindbergh  kidnaping  case  when  he  per- 
sonally delegated  Chief  Inspector  Murray 
Garsson  to  supervise  an  investigation  and 
search  by  Department  of  Justice  agents. 
Picture  folk  may  remember  Garsson  as  an 
independent  producer  and  director  some 
eight  years  ago.  He  still  is  at  work  on  the 
Hopewell  mystery. 


20 


MOTION    PICTURE  HERALD 


April    9  ,    19  3  2 


Comparing  Box  Office  Receipts  of  Houses 
In  16  Key  Cities  for  a  Period  of  13  Weeks 


The  circle  represents  the  gross  business  done  by  theatres  of  16  key  cities  in 
the  first  quarter  of  1932,  the  thirteen  weeks  to  March  26,  as  determined  by 
MOTION  PICTURE  HERALD's  compilation  of  box  office  receipts.  The  circle 
also  shows  the  comparative  intake  of  the  theatres  of  each  of  the  16  cities  in 
terms  of  percentage  of  the  total  intake  of  all  combined. 


Eastman  Bequests 
Total  $20,000,00 

The  will  of  the  late  George  Eastman,  who 
ended  his  life  on  March  14,  was  filed  for 
probate  in  Rochester  on  Monday,  distribut- 
ing an  estate  valued  bv  his  attorneys  at 
$20,000,000.  The  figure  is  considered  but 
a  mere  fraction  of  the  fortune  he  once  pos- 
sessed, since  the  gifts  he  lavishly  dispensed 
during  his  lifetime,  are  estimated  to  have 
totaled  approximately  $75,000,000. 

The  University  of  Rochester  is  the  recipi- 
ent of  the  bulk  of  the  estate,  the  institution 
also  having  received  $35,000,000  while  he 
lived.  The  university  proper  received  $12,- 
000,000  and  in  addition,  a  bequest  of  $2,500,- 
000  to  the  Eastman  School  of  Music. 

The  codicil  which  Mr.  Eastman  signed 
just  prior  to  his  death,  eliminated  from  the 
will  Cornell  University,  Massachusetts  In- 
stitute of  Technology  and  the  Rochester 


Young  Women's  Christian  Association.  The 
largest  personal  bequest  was  to  a  niece,  Mrs. 
Ellen  Andrus  Dryden,  Evanston,  111.,  who 
received  $200,000.  To  each  of  her  two 
children  Mr.  Eastman  bequeathed  the  in- 
come from  $100,000.  Mr.  Eastman's  secre- 
tary for  many  years,  Mrs.  Alice  K.  Hutchi- 
son, will  receive  $100,000. 


Eastman  Kodak  of  New  Jersey 
Net  for  Year  is  $  1 3,408,785 

A  net  profit  of  $13,408,785  is  reported  by 
Eastman  Kodak  Company  of  New  Jersey 
and  subsidiaries  for  the  year  ended  Decem- 
ber 26,  1931,  after  depreciation  and  federal 
taxes.  This  figure  is  equivalent  to  $5.78  a 
share  on  2,225,965  shares  of  common  stock 
outstanding  at  the  end  of  the  year,  after 
deduction  of  6  six  per  cent  preferred  divi- 
dends. This  compares  with  net  for  years 
ended  December  27,  1930,  of  $20,353,788,  or 
$8.84  a  share  on  2,261,030  common  shares. 

A.  F.  Sulzer  has  been  elected  a  director 
of  the  Eastman  Kodak  Company. 


Screen  Guild  New 
Production  Croup 
Headed  by  Levee 

A  new  plan  of  cooperative  production  on 
the  Coast,  with  stars,  directors  and  other 
creative  talent  participating,  has  been  or- 
ganized under  the  name  Screen  Guild,  with 
M.  C.  Levee,  president  of  the  Academy  of 
Motion  Picture  Arts  and  Sciences,  as  presi- 
dent. He  recently  resigned  as  business  man- 
ager of  the  Paramount  studio,  and  has  had  a 
long  career  in  the  film  industry. 

Negotiations  are  already  under  way  for 
release  of  the  Screen  Guild  product  through 
United  Artists.  The  headquarters  of  the 
new  organization  is  at  the  Metropolitan 
Studio  in  Hollywood. 

Finance  and  management  of  the  Guild's 
activity  will  be  vested  in  a  board  of  direc- 
tors and  an  advisory  council  which  Levee 
says  will  include  many  picture  "names."  No 
matter  where  their  connections  may  be,  the 
advice  and  counsel  of  these  people  will  be 
available  to  those  making  Screen  Guild  pic- 
tures, he  added.  Among  those  who  already 
have  pledged  their  active  support  and  inter- 
est, said  Levee,  are  Mary  Pickford,  Doug- 
las Fairbanks,  Cecil  B.  De  Mille,  Frank 
Lloyd,  George  Fitzmaurice,  Benjamin 
Glazer,  Howard  J.  Green  and  others. 

The  guild  idea  also  will  be  carried  out  in 
financing  production  and  sharing  in  the 
profits.  Levee  said  the  Guild  would  finance 
and  manage  production  and  "retain  a  mod- 
erate share  in  the  profits,"  but  that  the 
major  portion  of  the  profits  would  go  to 
those  actively  engaged  in  creating  each  pro- 
duction. 

Each  Guild  production  will  become  an  in- 
vestment trust,  Levee  said,  with  funds  to  be 
administered  through  the  trust  department 
of  the  Bank  of  America,  of  which  Dr.  A.  H. 
Gianinni  is  chairman  of  the  board.  The 
Guild  will  charge  no  interest  or  cash  bonuses 
of  any  kind  for  the  use  of  its  funds  in  the 
financing  of  Guild  productions,  Levee  de- 
clared, but  will  derive  its  profit  from  its 
share  of  the  proceeds  received  through  dis- 
tribution. 

Stars,  players,  directors,  authors,  camera- 
men and  other  artists  connected  with  pro- 
ductions will  receive  the  full  amount  of  their 
current  salary  ratings,  part  of  which  will  be 
payable  in  cash  and  part  in  participation 
trust  certificates.  All  returns  from  the  dis- 
tribution of  the  pictures  will  be  paid  to  the 
Bank  of  America,  and  the  bank  will  dis" 
tribute  the  funds  to  those  concerned.  First, 
the  Guild  will  be  reimbursed  for  its  actual 
cash  outlay,  then  all  participating  trust  cer- 
tificates will  share  in  such  proportion  as 
each  bears  to  the  total  number  issued  in  the 
case  of  each  production.  After  the  trust 
certificates  covering  salary  shares  are  paid 
off  in  this  manner,  the  Guild  and  the  par- 
ticipating artists  will  share  in  the  profits. 


Hoffman  Returns  to  Coast 

M.  H.  Hoffman,  Sr.,  returned  to  the 
Coast  from  New  York  on  Monday.  He  will 
prepare  for  at  least  three  series  of  pictures 
on  Allied's  1932-33  program.  They  will  in- 
clude a  Hoot  Gibson  series,  Monte  Blue 
group  and  six  for  Monogram. 


April    9,    19  3  2  MOTION    PICTURE    HERALD  21 

BRITISH  TAX  REDUCES  ATTENDANCE 
AT  RATE  OF  150  MILLIONS  A  YEAR 


Narrow  Margins  of  Profit  Have 
Been  Converted  !nto  Heavy 
Losses  in  Scores  of  Instances, 
Protest  Meeting  Is  Informed 

By  WM.  H.  MOORING,  London 

Mass  meetings  of  British  exhibitors  have 
been  held  all  over  the  country  in  protest 
against  the  new  scale  of  entertainments  tax 
instituted  under  the  emergency  budget  of 
last  year,  and  operative  from  November  last. 

At  a  crowded  initial  protest  meeting  held 
in  London,  Tom  Ormiston,  M.  P.,  who  is 
Treasurer  of  the  Cinematograph  Exhibitors' 
Association,  presented  the  case  prepared  by 
his  organization  and  laid  before  the  chan- 
cellor of  the  exchequer. 

This  case  was  based  on  returns  from 
1,204  exhibitor  members  of  the  CEA,  show- 
ing the  exact  effect  of  the  increase  in  tax. 
In  scores  of  instances  it  proved  clearly  that 
narrow  margins  of  profit  had  been  converted 
by  the  new  scale  of  taxation  into  heavy 
losses. 

It  is  unfortunate,  though  not  as  inconclu- 
sive as  may  at  first  appear,  that  of  the  4,000 
theatre  owners  operating  in  Britain,  only 
1,204  took  the  trouble  to  supply  the  CEA 
with  returns  showing  their  takings,  and  pay- 
ments in  tax,  for  the  period  from  November 
last  to  January,  with  comparable  figures 
covering  the  corresponding  period  of  the 
previous  year. 

Decrease  at  150,000,000  a  Year 

Based  on  the  1,204  returns  which  eventu- 
ally did  come  to  hand,  the  CEA  case  reveals 
that  during  the  12  weeks  from  November  9, 
1931,  to  January  25,  1932,  there  was  a  de- 
crease in  attendances  which  would  run  to 
150,000,000  a  year,  or  11.5  per  cent  of  total 
annual  attendances.  Box  offices  takings  had 
dropped  by  15^  per  cent,  and  the  total  loss 
per  annum  was  computed  at  four  million 
pounds. 

During  the  period  the  increased  amount 
the  treasury  drew  from  the  entertainments 
tax  amounted  to  36.8  per  cent,  which  equals 
£2,000,000  a  year.  Seats  selling  at  from  8d. 
to  l/3d  showed  a  decrease  of  18  per  cent  in 
values ;  those  from  %d  showed  a  decrease 
of  22.8  per  cent,  demonstrating  that  not  only 
have  total  cinema  attendances  declined,  but 
there  has  been  a  marked  tendency  for  the 
public  to  favor  the  lower  priced  seats  in 
preference  to  the  medium  and  higher  priced 
ones,  with  resultantly  higher  effect  on  tak- 
ings than  on  admissions. 

Hundreds  of  country  exhibitors  made  the 
journey  to  London  especially  to  state  their 
own  cases,  and  some  terrible  stories  of  hard- 
ship in  the  industrial  areas,  where  unemploy- 
ment is  shockingly  bad  at  present,  were  ac- 
companied by  figures  proving  that  unless  the 
chancellor  is  prepared  immediately  to  con- 
cede the  tax  which  was  placed  by  the  ,new 
scale  upon  seats  up  to  6d  (previously  un- 
taxed), many  of  the  theatres  in  country 
areas  will  have  to  close  down. 

Typical  of  many  cases  mentioned  was 
that  in  which  four  theatres  operating  in  an 


industrial  district,  where  8d  represented  the 
highest  priced  seat,  had  dropped  no  fewer 
than  30,000  admissions  in  three  months. 
■Takings  had  dropped  by  £1,950  and  contri- 
butions in  tax  had  gone  up  by  £846. 

The  meeting  unanimously  endorsed  a  res- 
olution calling  upon  the  chancellor  of  the 
exchequer  to  remove  the  tax  on  the  seats 
up  to  and  including  6d. 

If  American  exhibitors  now  faced  with 
a  possible  tax  on  the  same  principle  as  that 
operated  in  Britain  will  take  the  tip,  they 
will  be  united  in  their  fight  against  the  im- 
position. For  it  has  to  be  remembered  that 
the  entertainments  tax  in  Britain  was  started 
during  the  war  when  the  minister  respon- 
sible gave  promise  that  it  would  be  taken 
off  immediately  on  the  cessation  of  hostili- 
ties. 

A  slight  reduction  was  effected  in  1924 — 
six  years  after  the  war  ended — and  further 
reductions'  were  promised  at  the  earliest  op- 
portunity. Then  when  the  financial  crisis 
arose,  the  first  thought  of  the  chancellor  was 
to  increase  the  tax,  making  every  seat  liable 
to  tax  at  an  over-all  rate  of  I6yt>  per  cent 
of  turnover.  This  coincided  with  drastic  cuts 
in  unemployment  benefits  and  general  wage 
standards,  with  the  result  that  a  first-rate 
crisis  is  precipitated  in  the  cinema  industry 
and  losses  inflicted  which  will  pass  on  to  the 
same  chancellor  a  reduced  claim  to  income 
taxation  of  no  less  than  3%  million  pounds 
for  the  year ! 

V 

British  Cinema  Building  Society 

An  imposing  plan  under  which  a  chain  of 
theatres  is  likely  to  be  put  up  on  the  building 
society  principle  has  just  been  evolved  in 
London.  The  idea  is  that  a  society  shall 
arrange  loans  to  realize  cinema  plans  in  ap- 
proved areas,  the  promoters  making  payment 
on  the  rent  purchase  system. 

Various  building,  equipment  and  furnish- 
ing firms  have  been  induced  to  enter  the  pro- 
posal, so  that  halls  may  be  erected  on  the 
mass  production  principle  with  these  firms 
supplying  all  the  goods  at  low  rates  on 
standardized  patterns.  It  is  reckoned  that 
each  theatre — based  on  800  seating  ca- 
pacity— will  cost  around  £12,000. 

Several  leading  London  architects  are  on 
the  board  of  the  new  concern,  which  has 
appointed  an  advisory  committee  of  experts 
in  every  department. 

Of  special  interest  is  the  fact  that  each 
of  these  theatres  will  be  fitted  with  an  en- 
tirely novel  type  of  screen.  This  consists  of 
a  plate  glass  mirror,  projection  being  from 
the  rear  onto  a  flat  white  surface  on  the 
ceiling,  from  which  point  it  is  reflected  intq 
the  mirror  placed  in  the  normal  screen  posi- 
tion. 

Practical  demonstration  (which  I  have 
witnessed)  appears  to  substantiate  the  in- 
ventor's claim  that  this  will  not  only  save 
cost  but  will  eliminate  distortion,  and  in- 
sure a  perfectly  square-on  view  from  any 
position  in  the  theatre.  Doctor  R.  T.  A. 
Innes  is  the  inventor. 

The  president  of  the  British  Cinema 
Building  Society  is  Alfred  S.  G.  Woodger, 
and  the  directors  include  Lt.  Col.  Ernest  A. 


Box  Office  Intake  Has  Drop- 
ped l5'/2  Per  Cent  in  Twelve 
Weeks,  Recent  Returns  From 
1,204  Theatre  Men  Indicate 

Ewart,  F.  S.  Henniker,  Wm.  F.  Granger, 
Noel  F.  Smith  and  Wm.  M.  Campbell. 

V 

From  Here  and  There 

Chaliapin,  the  great  opera  tenor,  is  to 
play  a  star  role  in  a  new  £80,000  film  to  be 
produced  in  London  in  French  and  English. 
Paul  Morand  has  written  the  script,  which 
is  based  on  "Don  Quixote."  Jean  de  Limur 
will  direct. 

Jeffrey  Bernard  of  W  and  F,  returned 
from  New  York,  declares  that  America  is 
warming  to  British  pictures  and  that  it 
needs  only  one  big  Broadway  smash  to  set 
up  an  irresistible  public  demand. 

The  British  film  industry  is  considering 
at  last  the  ideas  often  advocated  that  a 
Central  Publicity  Bureau  should  be  set  up 
to  defend  the  industry  against  the  active 
anti-cinema  propaganda  which  is  now  af- 
fecting very  seriously  the  attitude  of  local 
licensing  and  other  official  bodies  with 
powers  over  cinema  interest. 

Randolph  Richards  has  succeeded  R.  V. 
Crow  as  president  of  the  British  CEA.  His 
first  presidential  speech  aroused  bitter  re- 
sentment among  American  executives  here, 
because  he  referred  to  certain  RKS  matters 
and  brought  in  the  name  of  George  "Shy- 
lock"  Washington.  It  was  a  joke  which 
misfired. 

"Jekyll  and  Hyde"  leaves  the  London 
Carlton  after  six  weeks'  fair  to  good  busi- 
ness only.  It  is  followed  by  "Shanghai  Ex- 
press," which  is  expected  to  clean  up  on 
current  interest  in  the  Chinese- Japanese 
bother. 

Famed  u101"  Under 
Auctioneer's  Cavel 

Col.  Zack  Miller  bowed  his  shotgun  this 
week  to  the  auctioneer's  gavel  and  thus 
ended  the  famous  "101  Ranch"  and  "Wild 
West  Circus."  Ex-Cowboys  Will  Rogers 
and  Tom  Mix  are  two  of  the  many  famed 
show  personages  who  got  their  start  there, 
out  in  the  Indian  country  of  Oklahoma, 
where  in  1879  Col.  George  W.  Miller 
founded  the  band  which  was  later  enlarged 
to  include  some  1,400  cowboys,  cowgirls  and 
Indian  chiefs  and  squaws ;  600  horses  and 
hundreds  of  animals,  some  wild,  all  wooley. 

Col.  Miller's  three  sons,  George,  Joe  and 
Zack  succeeded  him  and  Zack  succeeded  his 
two  brothers  after  both  were  killed  by  acci- 
dents. Last  summer,  the  show  stranded  out- 
side of  Washington  and  receivers  and  three 
foreclosure  suits  followed.  Col.  Zack,  sick 
abed,  then  tried  to  defend  the  show  against 
the  auctioneer's  gavel.   He  lost. 


22 

Paramount  Publix 
Net  Profits  Total 
$6,345,488  in  Year 

Combined  net  profits  of  $6,345,488  for  the 
year  and  a  loss  of  $649,796  for  the  three 
months  ended  December  26,  1931,  after  de- 
ducting all  charges  and  reserves  for  federal 
income  taxes,  are  recorded  by  Paramount 
Publix  Corporation  in  its  consolidated  re- 
port for  the  year  1931,  which  includes  earn- 
ings of  subsidiary  companies. 

The  net  profit  for  the  year  1931  equals 
$2.02  a  share  and  the  loss  for  the  fourth- 
quarter  of  1931  equals  20  cents  a  share  on 
the  average  number  of  shares  outstanding 
during  the  year  and  the  total  outstanding 
at  the  end  of  the  quarter. 

For  the  fiscal  year  ended  December  27, 
1930,  the  corporation  reported  consolidated 
net  income  of  $18,381,178,  equal  to  $6.15  a 
share  on  the  average  number  of  shares  out- 
standing during  that  period. 

Foreign  and  Domestic  Segregated 

In  presenting  the  balance  sheet  at  the  end 
of  the  1931  fiscal  period,  the  corporation  de- 
parted from  its  usual  custom  by  showing 
its  assets  and  liabilities  segregated  as  be- 
tween domestic  and  foreign  companies.  This 
depicts  the  position  of  the  corporation's  for- 
eign subsidiaries  and  the  total  amount  in- 
vested abroad. 

Assets  of  foreign  companies,  as  of  De- 
cember 26,  1931,  totaled  $53,564,044,  as  com- 
pared with  aggregate  assets  of  the  corpora- 
tion of  $298,304,108,  or  approximately  18 
per  cent  of  the  corporation's  total  assets. 

Consolidated  current  assets  on  December 
26,  1931,  totaled  $37,732,542,  including  cash 
of  $4,949,283  and  accounts  receivable 
amounting  to  $5,404,732.  Current  liabilities 
were  $23,681,680.  Net  working  capital  was 
$14,050,861  and  the  ratio  of  current  assets 
to  current  liabilities  at  the  end  of  the  period 
stood  at  1.59  to  1. 

Cash  of  foreign  companies  at  the  end  of 
the  fiscal  period  was  $1,755,490  written  down 
to  the  then  existing  rate  of  exchange  in 
terms  of  dollars.  With  the  appreciation  in 
exchange,  the  cash  of  foreign  companies  in 
terms  of  dollars  has  increased  materially 
since  December  26,  1931. 

A  notation  on  the  balance  sheet  reveals 
that  the  corporation  has  completely  fulfilled 
all  obligations  remaining  at  the  year  end 
for  the  repurchase  of  its  common  stock  un- 
der agreements  made  some  years  ago  for 
the  acquiring  of  properties  and  has  no  fur- 
ther obligations  of  any  kind  of  this  nature. 

Gross  profits  of  the  corporation  before 
depreciation  and  federal  taxes  amounted  to 
$18,295,632  for  1931,  as  compared  with 
$31,130,374  in  1930. 

Special  profits  taken  in  the  period  amount- 
ed to  $3,182,500,  while  extraordinary  losses 
amounted  to  $2,150,000,  resulting  from  ab- 
normal British  and  Canadian  exchange  losses 
of  $485,000  and  provision  for  losses  on  in- 
vestments of  $1,655,000.  Deducting  $11,- 
755,000  for  depreciation  of  fixed  assets  and 
$195,145  for  federal  taxes  left  net  profits  of 
$6,345,488,  carried  to  surplus. 

The  depreciation  taken  on  fixed  assets 
compares  with  $10,731,548  in  1930,  or  about 
$1,025,000  more  than  in  the  preceding  year. 

Earned  surplus  at  December  26,  1931, 
amounted  to  $27,269,355,  of  which  $5,889,778 


MOTION    PICTURE  HERALD 


was  held  by  foreign  companies. 

Stockholders  at  the  end  of  1931  numbered 
approximately  30,500  as  compared  with  20,- 
778  at  the  end  of  1930,  an  increase  of  nearly 
50  per  cent. 

Late  last  week  Paramount  Publix  ar- 
ranged with  a  group  of  New  York,  Phila- 
delphia and  Chicago  banks  for  credit 
amounting  to  between  $13,000,000  and  $15,- 
000,000  on  six  months  notes  renewable  at 
the  company's  option  for  an  additional  six 
months.  The  new  credit  will  be  used  to  pay 
off  present  bank  loans  of  $9,500,000  and  for 
current  working  capital. 

About  70  per  cent  of  the  loan  was  taken 
by  the  following  New  York  banks :  Bankers 
Trust  Company,  National  City  Bank,  Com- 
mercial National  Bank  and  Trust  Company, 
Empire  Trust  Company,  Central  Hanover 
Bank  and  Trust  Company,  County  Trust 
Company,  and  Chemical  Bank  and  Trust 
Company. 

De  Casseres  Views 
Broadway's  Plays 

(Continued  from  page  12) 

Fever"  through  to  victory.  Splendid  screen 
stuff  for  those  who  like  quiet  gayety  and 
dialogue  whittled  to  titters. 

THEY  DON'T 
MEAN  ANY  HARM 

Charles  Hopkins  is  a  brave  fellow.  He 
puts  on  Milne  no  matter  how  heavy  the  sen- 
timental drip,  how  cold  or  hot  the  weather, 
how  smashing  depressions  or  booms. 

In  "They  Don't  Mean  Any  Harm,"  Milne's 
late  latest,  there  is  a  good  idea  imbedded  in 
a  barrel  of  molasses,  a  diamond  stuck  in  a 
ton  of  soggy  bread. 

Some  ultra-sophisticates  (a  rotten  lot,  ex- 


April    9,  1932 


cept  for  one)  take  it  into  their  heads  "to 
do  good"  to  a  perfectly  happy  but  poor 
family  below.  They  have  the  daughter  sent 
to  Canada  and  the  invalid  mother  to  a  nurs- 
ing home,  where  she  dies.  The  husband,  a 
writer  of  infantile  stories,  is  left  alone. 
There  is  rough-edged  satire  here  that  Milne, 
as  always,  drowns  in  oceans  of  snivel. 

As  the  writer  of  rubbish  O.  P.  Heggie 
gave  a  beautifully  convincing  performance. 
1  never  like  Heggie's  parts,  but  the  actor, 
in  his  case,  is  always  above  the  part.  Heg- 
gie could  do  something  with  this  on  the 
screen  if  the  dialogue  could  be  whipped 
around  to  a  kind  of  pathetic  farce-comedy. 

PILL-DREAM 

OF  A  HIGHBROW 

In  my  dream  I  built  a  moving  picture 
house.  It  was  built  like  an  enclosed  stadium. 
It  was  all  marble  and  bronze.  It  seated 
exactly  five  hundred  persons. 

In  it  I  produced  all  the  great  works  of 
literature  of  all  times.  I  put  on  the  screen 
such  exquisite  things,  with  appropriate 
music,  as  Shelley's  "The  Witch  of  Atlas," 
Keats'  "St.  Agnes'  Eve"  and  also  Anatole 
France's  "The  Revolt  of  the  Angels"  and 
Cabell's  "Jurgen." 

The  motto  above  the  door  was  "The  Pub- 
lic Be  Damned !" 

All  seats  were  ten  dollars  apiece.  No 
critic  could  get  into  the  house.  Morality 
was  barred  if  it  interfered  with  Art  or 
Beauty. 

Then  I  suddenly  awoke  and  found  I  had 
still  some  dialogue  to  do  on  "Her  Great 
Sacrifice." 


Named  Aid  to  Mayer 

J.  J.  Millstein,  Los  Angeles  branch  man- 
ager for  MGM,  will  divide  his  time  between 
that  post  and  the  MGM  studio,  where  he 
will  act  as  special  assistant  to  Louis  B. 
Mayer. 


Paramount  Publix  Consolidated  Statement 
of  Profit  and  Loss  for  Year  Ended  Dec.  26 

CONSOLIDATED  PROFIT  AND  LOSS  ACCOUNT 
For  the  Twelve  Months  Ended  December  26,  1931 

Profit  before  depreciation  and  Federal  taxes   $17,263,132.90 

Add  special  profits; 

Stock  dividerfd  from  Columbia  Broadcasting  System,  Inc   $412,500.00 

Reserves  heretofore  provided  for  capital  losses,  etc   2,150,000.00 

Discount  on  bonds  purchased  for  redemption   620,000.00 


Total.....   $3,182,500.00 

Less:  Provision  for  losses  on  investments,  research  costs,  etc  $1,665,000.00 

Provision  for  abnormal  losses  on  British  and  Canadian  exchange  (other 
current  exchange  losses  takerf  as  expense)   485,000.00     2,150,000.00  1,032,500.00 


$18,295,632.90 

Less:  Depreciation  of  fixed  assets  (excluding  studio  depreciation    of  approximately 

$2,000,000.00  capitalized  to  production  cost  and  written  off  as  film  exhaustion)  $11,755,000.00 

Provision  for  Federal  taxes   195,145.24  11,950,145.24 


Balance  carried  to  surplus   $6,345,487.66* 

CONSOLIDATED  SURPLUS  ACCOUNT 
At  December  26,  1931 

Earned  surplus  at  December  27,  1930   $33,004,167.70 

Less:  Reserve  for  investment  in  Art  Cinema  Corporation  debentures   3,000,000.00 


$30,004,167.70 

Add:  Profit  for  twelve  months  to  December  26,  1931,  after  provided  for  Federal  Taxes   6.345,487.66 


$36,349,655.36 


Less  Dividends  on  Common  Stock: 

Cash,  paid  March  28  and  June  27   $3,105,528.61 

Stock,  paid  September  30  and  December  31,  at  valuation   of  $25.00  a  share   3,974,771.25  9,080,299.86 


Earned  surplus  at  December  26,  1931   $27,269,355.50* 


April     9,  1932 


MOTION    PICTURE  HERALD 


23 


PASSING  IN  REVIEW 


The  department  endeavors  to  set  forth  two  lines  of  material 
of  service  to  the  exhibitor — first,  a  showman's  evaluations 
of  the  outstanding  pictures — second,  reviews  of  information 


DEVIL'S  LOTTERY 
Fox 


75  minutes 


A THOROUGHLY  absorbing  story  well  told 
and  well  acted,  this  production  should  hold 
most  any  audience's  attention  and  interest  right 
up  to  its  weak  but  apparently  satisfactory  end- 
ing. Barbara  Weeks  will  probably  win  more 
public  approbation  than  does  Elissa  Landi. 
Somehow  or  other  Miss  Landi's  efforts  to  gain 
a  foothold  on  American  audiences  has  not  click- 
ed so  well,  but  since  she  contributes  as  good  a 
performance  as  is  possible  with  the  tough  part 
she  drew  in  this  production  we  can  only  admire 
her  attempt  to  make  more  out  of  it  than  was 
possible. 

The  title  is  packed  with  many  strong  b.o. 
slants  and  ought  to  be  built  up  to  such  propor- 
tions as  to  make  certain  a  big  opening  for  this 
picture.  It  can  be  played  around  with  along  the 
lines  of  stretching  the  imagination  or  it  can  be 
aimed  directly  at  what  that  title  and  plot  imply. 
When  you  stop  to  consider  the  few  weak  names 
you  have  for  your  marquee  or  advertising  cam- 
paign, then  it  stands  to  reason  that  you  must 
lean  rather  heavily  on  the  title  to  get  by.  Vic- 
tor McLaglen,  Ralph  Morgan,  Beryl  Mercer, 
Barbara  Weeks  and  Alexander  Kirkland  may 
be  slightly  familiar  to  your  particular  com- 
munity but  we  doubt  whether  individually  or 
collectively  they  would  make  a  deep  impression. 
Audience  reaction  ought  to  be  good.  The  story 
is  well  told  and  the  characters  contribute  ex- 
cellent performances  in  their  respective  parts. 
There  is  plenty  of  action,  some  good  suspense 
and  enough  comedy  to  make  it  genuine  enter- 
tainment. So  you  need  not  weaken  in  your 
campaign  efforts  to  make  this  bring  home  some- 
thing above  average  receipts.  It  should  be  able 
to  do  that  much  and  more  where  smart  show- 
manship is  invoked  and  clever  selling  cam- 
paigns are  worked  out  that  will  play  upon  the 
imagination  of  your  prospective  patrons. 

It  is  best  played  away  from  Sunday  and  kid 
days  but  it  is  strong  enough  to  stand  up  on 
its  own  feet  for  a  healthy  midweek  run.  Give 
this  picture  the  benefit  of  a  strong  backing  and 
sell  it  for  what  it  is  worth — and  it  is  worth 
plenty  if  you  can  shout  about  it  loudly  enough. 

V 

SHOPWORN 

Columbia  70  minutes 

A WEAK  story  is  made  good  solely  by  rea- 
son of  the  star's  outstanding  performance 
and  charming  personality.  Miss  Stanwyck  rises 
to  great  heights  in  her  portrayal  of  a  character 
that  called  for  more  than  many  other  present- 
day  screen  stars  could  possibly  contribute.  She 
deserves  billing  far  above  the  title  because  you 
must  sell  Barbara  Stanwyck  above  all  else.  The 
story  is  purely  incidental  (that's  a  charitable 
designation)  and  upon  her  shoulders  falls  the 
burden  of  making  this  acceptable  screen  fare. 
She  delivers  the  goods — and  how. 

The  title  can  possibly  be  made  to  mean  a  lot 
more  than  it  does,  by  reason  of  good  show- 
selling,  especially  through  the  medium  of  a 
strong  newspaper  advertising  campaign.  But 
promising  them  too  much  in  the  story  may 
prove  disappointing  to  your  audience ;  on  the 
other  hand  the  playing  up  of  Miss  Stanwyck's 
fine  work  will  make  them  look  for  that  above 
everything  else,  in  which  case  they  scarcely  can 
feel  anything  hut  satisfied  with  what  they  will 
see.  To  that  star  and  title  you  can  add  such 
names  as  Regis  Toomey,  Zasu  Pitts  and  a  sur- 
rounding cast  of  far  above  average  qualities. 

"Audience  value"  is  Miss  Stanwyck  from 
beginning  to  end.  The  plot  of  the  story  is  so 


ancient  that  you  can  almost  hear  it  creaking 
its  way  through  scene  after  scene.  But  your 
audience  probably  will  lose  sight  of  the  plot, 
just  as  we  did,  and  settle  down  to  enjoying  a 
rare  bit  of  grand  acting. 

It's  n.g.  for  either  the  kids  or  the  Sabbath 
day  showings,  but  spotted  elsewhere  and  sold 
properly,  plus  the  word-of-mouth  plugs  for  the 
star  after  the  opening  show,  it  should  mean 
satisfying  returns  at  the  box  office.  You  can 
insure  against  this  one  being  a  disappointment 
by  giving  it  a  strong  advance  campaign.  They'll 
like  it. 

V 


LADIES  OF  THE  JURY 
Radio 


64  minutes 


ALTHOUGH  very  weak  in  names  you  have 
in  this  picture  one  of  the  best  laugh  pro- 
vokers we've  seen  in  many  weeks,  so  much  so 
that  we  missed  at  least  one-third  of  the  dialogue 
because  of  the  uproarious  laughter  of  the  audi- 
ence at  the  Mayfair  theatre.  Edna  May  Oliver 
was  never  in  better  mettle  and  can  be  counted 
as  one  of  the  outstanding  comediennes  of  the 
screen  today. 

The  title  has  certain  natural  possibilities 
which  ought  to  help  make  it  sound  attractive  in 
your  newspaper  ads  and  exploitation.  Consider- 
ing the  lack  of  "draw"  names  you  must  count 
on  the  title  to  get  you  over  the  hurdles — and 
we  have  a  couple  of  hurdles  every  time  we  get 
a  picture  without  some  good  marquee  names. 
Ken  Murray  probably  will  mean  nothing  ex- 
cept in  those  few  cities  where  he  has  some- 
thing of  a  following  among  the  vaudeville  thea- 
tre patrons. 

Your  chief  stock  in  trade  after  you  get  them 
in  is  the  fact  that  they  will  laugh  their  heads 
off  at  the  antics  of  Miss  Oliver.  She'll  estab- 
lish a  murder  trial  precedent  that  will  not  be 
equaled  for  many  a  year  and  if  your  particular 
town  or  county  allows  women  to  serve  on  juries 
then  this  one  will  make  the  grade  that  much 
easier.  Here  in  New  York  women  have  not 
reached  that  distinction  of  jury  duty  and  so  they 
can  hardly  appreciate  some  of  the  subtle  humor, 
and  this  one  is  packed  with  subtle  humor. 

Taking  the  average  picture  backed  up  with  a 
couple  of  strong  names  and  putting  it  over  to 
good  returns  is  nothing  to  shout  about.  Any- 
one with  even  limited  ability  ought  to  be  able 
to  do  that  much.  BUT  taking  a  good  picture 
without  those  much-needed  names  to  help  put 
it  over,  and  backing  it  up  with  a  kind  of  a 
selling  campaign  that  will  pull  them  into  your 
theatre,  that's  showmanship  spelled  in  capital 
letters.  Those  capable  of  accomplishing  such  a 
feat  deserve  a  spot  in  the  theatre  hall  of  fame. 

It's  not  suitable  for  children,  but  otherwise  it 
can  get  by  OK. 

Here's  a  good  picture.  It's  even  better  than 
good.  But  it  needs  smart  selling  to  do  business. 

CHARLES  E.  LEWIS 


Devil's  Lottery 


(Fox) 
Drama 

The  comedy,  tragedy  and  general  disturbance 
in  the  normal  routine  of  people's  lives  which 
results  from  the  sudden  acquisition  of  large 
sums  of  money,  forms  the  theme  of  this  Fox 
adaptation  of  the  novel  by  Nalbro  Bartley. 

A  rather  notable  and  earnest  cast,  headed  by 
Elissa  Landi,  English  author-actress,  includes 
Victor  McLaglen,  Alexander  Kirkland,  Paul 


Cavanagh,  Barbara  Weeks,  Beryl  Mercer, 
among  others. 

The  story  is  one  which  presents  the  always 
interesting  situation  of  a  group  of  people, 
diversified  in  character,  background  and  ideas, 
thrown  unexpectedly  together.  Much  happens 
in  a  few  days,  including  two  deaths,  one  a  mur- 
der; a  nearly  broken  romance,  and,  we  may 
understand,  the  restoration  of  self  respect  to 
one  person  and  health  to  another,  together. 

Halliwell  Hobbes,  English  lord,  decides  to 
gather  for  a  week-end  at  his  castle,  the  winners 
of  the  Calcutta  Sweepstakes,  based  upon  the 
results  of  a  derby,  won  by  Hobbes'  horse.  To- 
gether come:  Miss  Mercer,  elderly  English 
cockney,  and  frightened  for  her  money ;  her  son, 
McLaglen,  broad-shouldered  fighter,  unused  to 
castles ;  Miss  Landi,  once  involved  in  social 
scandal;  Cavanagh,  her  ne'er-do-well  and 
parasatic  attachment;  Kirkland,  American  stu- 
dent, and  his  fiancee,  Miss  Weeks ;  Ralph  Mor- 
gan, crippled  ex-soldier,  who  had  once  danced 
with  Miss  Landi,  years  before. 

With  a  deal  of  well-placed  comedy,  mostly 
centering  about  Miss  Mercer  and  McLaglen, 
and  incidentally  supplied  by  Herbert  Mundin 
as  the  cockney  servant,  things  happen.  McLag- 
len loses  to  Cavanagh  at  cards,  and  attempts, 
unseen  to  take  the  money  from  his  mother  while 
she  is  alone  in  her  room.  Startled,  she  hides 
in  a  closet,  McLaglen  escapes,  and  Miss  Mercer 
is  found  dead  the  next  morning.  Accidental 
death  is  the  verdict.  McLaglen,  finding  the 
truth  of  the  card  game,  returns,  kills  Cavanagh 
and  is  seen  only  by  Morgan,  who  is  paralyzed 
by  shock.  Kirkland  is  thought  guilty. 

It  is  straightened  out  in  the  end  in  interest- 
ing fashion,  when  the  young  couple,  Miss  Weeks 
and  Kirkland,  find  each  other,  and  Miss  Landi, 
who  carries  a  good  part  of  the  burden  of  the 
histrionic  effort,  decides  to  remain  at  the  bed- 
side of  Morgan,  who  gathers  sufficient  strength 
to  reveal  the  murderer. 

Produced  and  distributed  by  Fox.  Directed  by  Sara 
Taylor,  from  the  novel  by  Nalbro  Bartley.  Screen 
play  and  dialogue  by  Guy  Bolton.  Photographed  by 
Ernest  Palmer.  Sound,  Joseph  Aiken.  Art,  William 
Darling.  Release  date,  March  27,  1932.  Running  time, 
74  minutes. 

CAST 

Evelyn    Beresford   Elissa  Landi 

Jem  Meech  ,  Victor  McLaglen 

Stephen  Alden  Alexander  Kirkland 

Major  Hugo  Beresford  Paul  Cavanagh 

Captain  Geoffrey  Maitland  Ralph  Morgan 

Joan  Mather  Barbara  Weeks 

Mrs.  Mary  Ann  Meech  Beryl  Mercer 

Trowbridge   Herbert  Mundin 

Lord    Litchfield   Halliwell  Hobbes 

Maid   Ruth  Warren 


Shopworn 

(Paramount) 


Drama 

Barbara  Stanwyck,  attractive  and  ably  sincere 
in  her  work,  here  offers  a  portrayal  of  a  girl 
who  fights  to  win  a  place  and  happiness  for 
herself,  and  finally  succeeds,  after  an  obstinate 
and  son-loving  mother,  aided  and  abbetted  by  a 
not  too  scrupulous  friend,  nearly  succeeds  in 
robbing  her  of  that  happiness. 

The  story,  though  hardly  new  in  theme,  or 
in  treatment,  seemed  to  hold  the  attention  of  a 
large  audience  at  the  New  York  Paramount. 

Miss  Stanwyck,  following  the  death  of  her 
father  in  a  blasting  accident  on  a  construction 
job,  goes  to  live  with  Lucien  Littlefield  and 
Zasu  Pitts,  her  aunt,  where  she  becomes  a  wait- 
ress in  a  college  town.  The  filmed  blast  which 
opened  the  film  was  generally  considered  a  most 
unusual  bit  of  photographic  excellence. 

Miss   Stanwyck   meets   and   falls   in  love, 


24 


MOTION    PICTURE  HERALD 


April    9,  1932 


mutually,  with  Regis  Toomey,  medical  student 
and  wealthy,  with  a  very  much  doting  mother, 
Clara  Blandick.  When  the  two  plan  to  be  mar- 
ried the  mother  makes  every  effort  to  stop  the 
marriage,  and  when  Toomey  will  not  listen  to 
reason  an  old  friend,  Oscar  Apfel,  decoys 
Toomey  away  and  has  the  girl  committed  to  a 
reformatory  as  of  immoral  character.  Toomey 
is  deceived  into  believing  she  deserted  him. 

Six  years  pass,  at  the  end  of  which  time 
Miss  Stanwyck  appears  as  a  much  sought  after 
actress  of  fame  and  wealth,  to  whom  many 
men  are  paying  court.  Zasu  Pitts  is  her  maid, 
having  left  Littlefield.  Miss  Stanwyck  meets 
Toomey  at  a  party  and  almost  literally  throws 
him  out.  During  a  visit  to  the  town  where  she 
met  Toomey  first,  Miss  Stanwyck  is  seated  in 
the  dining  room  of  the  hotel  where  Miss  Blan- 
dick, Toomey  and  the  elite  of  the  town  is  gath- 
ered at  a  dinner.  Disparaging  comment  on  Miss 
Stanwyck  leads  Toomey  to  go  to  her.  The 
mother  makes  one  more  attempt,  unsuccessful, 
to  keep  the  two  apart,  and  a  three-cornered 
reconciliation  concludes  the  film. 

Produced  and  distributed  by  Columbia.  Directed  by 
Nicholas  Grinde.  Story  by  Sarah  Y.  Mason.  Dialogue 
by  Jo  Swerling  and  Robert  Riskin.  Photographed  by 
Joseph  Walker.  Sound,  Glen  Rominger.  Film  editor, 
Gene  Havelick.  Release  date,  March  25,  1932.  Run- 
ning time,  78  minutes. 

CAST 

Kitty  Lane  Barbara  Stanwyck 

David  Livingston   Regis  Toomey 

Dot   Zasu  Pitts 

Fred   Lucien  Littlefield 

Mrs.  Livingston   Clara  Blandick 

Toby   Robert  Alden 

Judge  Forbes  Oscar  Apfel 

Mrs.  Thorne  Maude  Turner  Gordon 

Andre   Albert  Conti 

Mr.  Dean  Wallis  Clarke 

Bierbauer   Edwin  Maxwell 


Aren't  We  All 

Paramount  British 
Glitter  and  Social  Idlers 

( Seen  in  London ) 

Harry  Lachman  has  taken  this  trifling  story 
by  Frederick  Lonsdale  and  with  an  elaborate 
embroidery  has  made  it  one  of  the  most  pol- 
ished of  recent  British  productions.  He  has 
"discovered"  Gertrude  Lawrence  as  a  vital 
screen  personality  and  has  packed  more  camera 
novelty  into  the  production  than  seems  possible. 
A  crazy  night-club  dive,  complete  with  juggling 
Chinese  for  waiters  and  acrobatic  surprises  for 
all  visitors,  was  exceptionally  well  received. 

The  story  concerns  a  young  couple  (Gertrude 
Lawrence  and  Owen  Nares)  who  are  honey- 
mooning on  the  Riviera ;  husband  is  recalled 
for  urgent  business ;  wife  gets  thoroughly  bored 
and  carries  on  a  mild  flirtation  with  an  Aus- 
trian visitor,  Von  Eisen  (Harold  Huth).  Half- 
afraid,  she  rushes  back  to  London  and  finds  her 
husband  at  a  night  club  carrying  on  a  flirtation 
with  a  young  butterfly  (Renee  Gadd).  They 
quarrel  and  sulk  through  the  rest  of  the  picture 
and  only  get  together  again  on  the  final  fade- 
out  when  Lord  Grenham,  the  young  man's  fa- 
ther (Hugh  Wakefield)  helps  them  to  patch 
matters  up.  Von  Eisen  has  followed  the  girl 
to  London,  and  her  husband,  learning  of  her 
flirtation  on  the  Riviera,  feels  that  they  arc 
about  equal.  So  he  accepts  his  father's  sug- 
gestion that  it  is  time  to  climb  into  her  room 
by  the  balcony  window,  even  if  she  has  locked 
the  door. 

There  are  some  good  comedy  situations  with 
some  excellent  dialogue,  chiefly  given  to  Hugh 
Wakefield,  who  seemed  worthy  of  a  star  part 
of  his  own.  The  settings  are  exquisite  and 
camera  treatment  excellent.  There  is  sparkle 
in  every  foot  and  the  film  moves  with  good 
speed,  relying  chiefly  on  dialogue. 

Produced  by  Paramount  British  Productions.  Dis- 
tributed by  Paramount  Film  Service.  Directed  by 
Harry  Lachman.  Story  by  Frederick  Lonsdale.  Adapt- 
ation by  Gilbert  Wakefield  and  Basil  Mason.  Run- 
ning time,  79  minutes. 

CAST 

Margot  (the  wife)  Gertrude  Lawrence 

Willie  (the  husband)  Owen  Nares 

Lord  Grenham  (the  father)  Hugh  Wakefield 

Von  Eisen  (the  lover)  Harold  Huth 

Kitty  (the  flirtation)  Renee  Gadd 

Lady  jFrinton  Marie  Lohr 

The  Vicar   Aubrey  Mather 

His  Wife   Emily  Fitzroy 

Cabaret  Dancer   Rita  Page 


The  Crooked  Lady 

M-G-M  (Hakim) 
Crook  Drama 

(Seen  in  London) 

Captain  James  Kent  comes  from  the  war  as 
just  another  man  without  a  job.  Accidentally 
coming  across  an  old  bat  man,  now  a  fairly 
successful  member  of  a  burglar  gang,  he  is  in- 
duced to  join  in  the  game.  Being  a  man  of 
culture,  he  is  given  the  swell  jobs,  and  while 
engaged  in  a  country  house  jewel  robbery,  he 
is  nearly  run  to  eaith  by  Joan  Collinson  (Ur- 
sula Jeans),  a  charming  flapper  detective  from 
a  private  sleuth  agency.  Later  he  discovers  that 
the  jewels  he  stole  included  the  wedding  gift 
of  an  old  army  officer  chum  to  his  wife.  Coin- 
cidence must  have  it  that  that  very  same  officer 
chum  once  saved  the  life  of  Kent,  and  lost  his 
own  in  the  attempt. 

Kent  decides  to  cut  crime,  and  as  a  prelimi- 
nary he  returns  the  stolen  jewels  and  makes  his 
confession.  Then  he  takes  his  old  bat  man 
friend,  and  the  two  set  up  house  in  the  country, 
where  Kent  blossoms  as  an  author.  Although 
he  writes  under  a  false  name,  one  of  his  books 
goes  too  near  to  the  details  of  one  of  his  big- 
gest crime  jobs,  and  the  police  suspect  him. 
With  the  same  sweet  girl  detective  the  police 
chief  visits  the  country  house  and  is  just  in 
time  to  discover  there  Kent's  old  gangster  chief, 
wanted  for  murder,  just  about  to  commit  an- 
other. He  has  gone  there  to  get  Kent,  but  he 
is  not  allowed  to  succeed,  because  there  had 
to  be  a  happy  ending  with  Kent  and  the  girl- 
officer  as  chief  parties  to  the  marriage  con- 
tract. 

Though  not  attempted  on  grandiose  lines,  this 
film,  made  for  Eric  Hakim,  at  the  Twicken- 
ham studios,  was  found  more  entertaining  than 
his  recent  "Two  White  Arms."  There  is  move- 
ment, and  some  very  excellent  dialogue.  Aus- 
tin Trevor  as  Kent,  and  Alexander  Field  as 
Slim,  his  bat  man,  were  conceded  to  have  put 
over  some  tip-top  acting,  and  Field  has  some 
good  comedy  lines.  Every  foot  of  the  way  is 
action.  This  ought  to  interest  American  audi- 
ences, though  hardly  in  the  top  line  position. 

Produced  by  Eric  Hakim.  Distributed  by  Metro- 
Gold  wyn- Mayer.  Directed  by  Leslie  Hiscott.  Story 
and  dialogue  by  H.  Fowler  Meats.  Photography  by 
Basil  Emmot.    Running  time,  77  minutes. 

CAST 

Captain  James  Kent  Austin  Trevor 

Slim  Barrett  Alexander  Field 

Sir  Charles  Randall  George  Graves 

Joan  Collinson    Ursula  Jeans 

Miriam  Sinclair   Isobel  Elsom 

Joseph  Garstin    Edmund  Willard 

Crabby    Moore  Marriot 


The  Theft  of  the  Mono  Lisa 

(Tobis) 

Drama  with  Music 

Tobis,  in  German,  here  offers  the  accurate 
story  of  the  theft  of  the  famed  Leonardo  da 
Vinci  masterpiece  from  the  Louvre  at  Paris, 
lightened  with  the  introduction  of  music,  vo- 
cally and  as  a  background  theme  for  the  film 
as  a  whole.  The  picture  is  being  shown  to  New 
York  audiences  at  the  intimate  and  small  Eu- 
ropa,  where  capacity  crowds  are  viewing  it 
daily. 

The  director  is  Geza  von  Bolvary,  who  also 
handled  the  well  known  effort,  "Zwei  Herzen 
in  %  Takt,"  and  the  touch  of  attractive  mu- 
sical accompaniment  is  again  apparent. 

Leading  players  are  Willy  Forst  as  the  young 
Italian  glazier  living  in  Paris,  who  stole  the  art 
work ;  and  Trude  von  Molo,  as  the  hotel  ser- 
vant who  very  closely  resembles  the  Mona  Lisa, 
and  with  whom  Forst  falls  in  love.  The  re- 
semblance of  Miss  Molo  is  truly  effective  and 
the  spirited  performances  were  well  received 
by  the  audience. 

Forst,  glazier,  is  sent  to  change  the  glass 
on  the  Mona  Lisa  picture  at  the  Louvre  and 
becomes  fascinated  by  the  painted  figure.  He 
hears  Miss  Molo  sing  at  her  work  in  the  hotel 
next  door  and  falls  in  love  with  her.  She  re- 
turns the  affection  until  she  discovers  he  is 
not  the  wealthy  artist  he  appeared,  and  then 


she  drops  him,  in  favor  of  Anton  Pointner,  a 
salesman.  Seeking  to  impress  her,  he  daringly 
steals  the  masterpiece,  but  she  is  not  even 
slightly  excited  by  the  stupendous  feat,  leaving 
with  the  salesman.  The  police  make  no  head- 
way, but  the  agent  of  a  millionaire,  seeking  to 
purchase  the  picture,  finds  the  thief  and  offers 
him  a  tremendous  sum  for  the  picture,  but  Forst 
refuses.  Placing  the  picture  on  the  side  of  a 
hurdy-gurdy,  he  wheels  it  to  Florence,  Italy, 
and  sells  it  to  an  antique  dealer.  There  the 
agent  tracks  him  and  he  is  arrested. 

Miss  Molo  reads  of  his  arrest  and  appears 
at  the  trial,  hoping  that  she  will  receive  pleas- 
urable notoriety.  Seeing  her  there,  however, 
Forst  says  he  stole  the  picture  for  revenge  upon 
Napoleon,  who  had  stolen  numerous  works  of 
art  from  Italy.  The  girl,  thus  rebuked,  receives 
a  sharp  blow  to  her  vanity,  as  Forst  goes  to 
jail,  and  the  film  concludes. 

Produced  and  distributed  by  Tobis.  Directed  by 
Geza  von  Bolvary.  Music  composed  by  Robert  Stolz. 
Scenario  prepared  by  Walter  Reisch.  Release  date, 
March  27,  1932.    Running  time,  92  minutes. 

CAST 

Vincenzo   Perugia  Willy  Forst 

Mathilde   Trude  von  Molo 

An  Art  Agent  Gustav  Gruendgens 

The   Director  of  the  Lcuvre  Fritz  Odemar 

The  Chief  Inspector  of  the  Louvre  Max  Guelstorf 

The  Police  Commissioner  Roda  Roda 

A  Traveling  Salesman  Anton  Pointner 

The  Landlady  Rosa  Valetti 

The  Orator  Alexander  Granach 


The  Reckoning 

(  Monogram  ) 

Melodrama 

A  film  which  concerns  itself  for  the  most  part 
with  underworld  doings,  being  rather  melo- 
dramatic in  treatment  and  following  very  closely 
along  the  lines  of  its  type  of  filmed  story. 

James  Murray  and  Sally  Blane  are  respon- 
sible for  the  romantic  angle  of  the  yarn,  sup- 
ported by  Edmund  Breese,  Bryant  Washburn, 
Thomas  Jackson,  wherein  are  included  some 
few  names  prominent  at  an  earlier  day  of  the 
motion  picture.  The  film  seemed  fairly  well  to 
entertain  an  audience  at  a  neighborhood  house 
in  New  York. 

Murray  and  Miss  Blane  are  sweethearts  in 
the  realm  of  gangsters  and  she  has  every  inten- 
tion of  changing  her  ways  and  going  straight. 
She  does  her  best  to  persuade  Murray  to  tread 
the  narrow  path  with  her,  but  he  is  prevented 
by  the  inelegant  but  effective  tactics  of  Breese, 
gang  leader.  The  end  comes  suddenly  when 
Breese,  attempting  to  loot  the  safe  of  Miss 
Blane's  millionaire  employer,  is  halted  by  Mur- 
ray and  accidentally  killed  during  the  fight 
which  follows. 

Jackson,  the  detective,  who  has  trailed  Mur- 
ray and  Miss  Blane,  arrives  in  time  to  witness 
the  affair,  and  he  clears  Murray.  The  latter 
decides  to  follow  Miss  Blane's  advice  and  the 
two  leave  the  picture  together,  more  or  less  as 
expected. 

Produced  and  distributed  by  Monogram.  Directed 
by  Harry  Fraser.  Story  by  Dwight  Cummings.  Adap- 
tation   and    dialogue    by    Leon    Lee.     Release  date, 
February  15,  1932.    Running  time,  63  minutes. 
CAST 

Judy   Sally  Blane 

Terry    James  Murray 

Doc    Edmund  Breese 

The  Detective    Thomas  Jackson 

Bob    Bryant  Washburn 

Ellis    Pat  O'Malley 


South  Sea  Adventures 

(  Principal ) 

Zane  Grey,  Fisherman 

Herein  a  pictorial  record  of  a  super  fishing- 
trip,  so  to  speak,  in  which  Zane  Grey,  author, 
adventurer,  fisherman,  plays  the  title  role, 
aboard  his  beautiful  white  yacht,  "The  Fisher- 
man." 

Against  a  background  of  unusual  South  Sea 
scenery,  the  author  of  western  novels  engages 
in  the  greatest  fishing  trip,  we  are  told,  of  his 
varied  career. 

Grey  and  his  crew  voyage  from  Catalina,  off 
the  coast  of  California,  southeast  and  then 
southwest  into  the  South  Seas,  in  all  covering 
some  15,000  miles  of  water.   He  is  after  the 


April     9,  1932 


MOTION    PICTURE  HERALD 


25 


deep  sea  game  fish,  the  black  marlin  and  the 
striped  marlin,  with  incidental  sharks,  porpoises 
and  the  like  hardly  worthy  of  attention.  In 
small  launches  the  battle  is  waged,  while  the 
catch  consists  of  an  unusual  sail  fish,  an  even 
more  unusual,  and  rather  rare  devil  fish,  which 
looks  like  a  huge  bat. 

Incidentally  are  pictured  the  natives  of  the 
islands  at  which  stops  were  made,  and  the 
strange  manner  of  executing  the  annual  trap- 
ping of  fish  by  a  certain  group  of  island  in- 
habitants. Captain  Mitchell,  Grey's  ship  cap- 
tain, turns  the  tide  on  his  chief  by  capturing  a 
tremendous  marlin  after  a  desperate  struggle. 
Grey,  we  are  given  to  understand,  is  much  dis- 
mayed, since  he  is  unable  to  duplicate  the  per- 
formance. Rough  weather  sets  in  and  the  yacht 
turns  back  after  many  weeks,  stopping  en  route 
at  Tahiti.  There  at  the  last  moment,  Grey  gets 
his  fish,  after  an  active,  exciting  battle.  It  is 
a  rare  striped  marlin,  larger  than  Captain  Mit- 
chel's  catch,  and  the  largest  fish  ever  caught 
with  rod  and  reel  in  the  history  of  fishing. 

Attendant  dialogue  was  prepared  by  Tom 
Geraghty  and  is  rendered  by  Wedgwood  Ko- 
well.  The  photographic  work  was  rated  ex- 
cellent. The  film  is  a  fisherman's  adventure 
on  the  grand  scale. 

Produced  and  distributed  by  Principal  Distributing 
Corporation.  Spoken  by  Wedgwood  Kowell.  Narra- 
tive written  by  Tom  J.  Geraghty.  Edited  by  Carl 
Himm.  Photographed  by  Romer  Grey,  Bob  Carney, 
Thomas  B.  Middletown.  Release  date,  March  31,  1932. 
Running  time,  50  minutes. 


Border  Devils 

(  Artclass) 
Western 

Harry  Carey,  western  star  with  a  real  ability 
with  horse,  gun  and  rope,  is  herein  accused  of 
murdering  a  friend.  As  he  sets  out  to  track 
down  the  culprit  himself,  a  second  pal,  played 
by  Neil  Denham,  is  killed  also.  The  plot  is 
complicated  but  there  is  much  for  the  younger 
element  to  enjoy  in  the  way  of  western  activity. 
Many  of  the  youngsters'  elders  who  like  their 
westerns  action-filled  should  find  this  enter- 
taining, comment  indicated. 

The  purpose  of  the  second  killing,  it  is  re- 
vealed, is  to  substitute  a  member  of  an  out- 
law's gang  for  the  dead  man  in  order  that  he 
may  gain  admission  to  a  ranch  and  complete 
the  criminal  acquisition  of  two  border  ranches, 
one  of  which  is  owned  by  Kathleen  Collins. 
Denham  had  aided  Carey's  escape  from  jail. 
Carey  comes  across  Denham's  body  and  him- 
self assumes  his  pal's  name  and  identity,  with 
the  intention  of  tracking  down  the  gang. 

Aided  by  George  F.  Hayes,  Carey  is  success- 
ful, after  several  additional  complications,  in 
breaking  the  gang  and  ending  the  long  feud 
between  the  ranchers.  Miss  Collins  and  Carey 
complete  the  film  in  the  expected  fashion. 

Produced  by  Weiss  Brothers.  Distributed  by  Art- 
class."  Directed  by  Wiliiam  Nigh.  From  the  novel 
by  Murray  Leinster.  Dialogue  and  continuity  by 
Harry  Christ.  Cameraman,  William  Dietz.  Sound, 
B.  J.  Kroger.  Release  date,  April  4,  1932.  Running 
time,  65  minutes. 

CAST 

Jim  Gray   Harry  Carey 

Marcia  Brandon   Kathleen  Collins 

Tom  Hope   Niles  Welch 

Ethel  Denham   Olive  Fuller  Golden 

"Squint"  Sanders   .George  F.  Hayes 

Patrolman   Bell   Al  Smith 

Lopez   Merrill  McCormick 

"The  Hawk"   Maston  Williams 

Neil  Denham   Ray  Gallagher 


East  of  Shanghai 

(B.I.  P.  America) 
Drama 

A  film  drama  with  a  fair  amount  of  pleasing 
scenic  effects,  but  which  was  generally  thought 
by  a  projection  room  audience  rather  too  much 
concerned  with  dialogue  to  the  detriment  of 
the  activity  and  pace  of  the  story  as  a  whole. 

Henry  Kendall,  young  bookkeeper,  dissatis- 
fied with  his  lot  in  life,  inherits  money  and 
begins  a  round-the-world  cruise  with  his  wife, 
Joan  Barry.  On  shipboard  bound  for  the  Far 
East,  Kendall,  attacked  by  illness,  remains  in 


his  cabin,  while  his  wife  carries  on  a  flirtation 
with  an  officer,  played  by  Percy  Marmont,  who 
falls  deeply  in  love  with  her.  Kendall  becomes 
involved  with  a  girl,  posing  as  a  princess.  The 
wife,  sensing  the  affair,  begins  to  react  to  Mar- 
mont's  affection. 

Miss  Barry,  however,  seeing  that  her  hus- 
band's weakness  needs  her  watchful  eye,  refuses 
Marmont's  offer  to  leave  the  ship  at  Singapore 
with  him.  Betty  Amann  had  meanwhile  de- 
parted with  practically  all  of  Kendall's  money. 
The  two  board  a  slow  boat  for  home,  but  are 
wrecked  enroute,  in  a  river  in  China.  They  are 
trapped  in  their  cabin  when  the  ship  is  aban- 
doned by  the  crew.  A  most  convenient  gang- 
way is  suddenly  discovered  outside  the  porthole, 
however,  and  they  reach  the  deck  to  be  rescued 
by  the  crew  of  a  Chinese  junk.  They  return 
home,  reconciled. 

Produced  by  British  International.  Distributed  by 
B.  I.  P.  America.  Directed  by  Alfred  Hitchcock. 
Scenario  by  Alma  Reville  and  Val  Valentine.  Editors, 
Rene  Marrison,  Winifred  Cooper.  Photographers, 
Charles  Martin,  John  Cox.  Sound,  Alec  Murray. 
Running  time,  72  minutes. 

CAST 

Fred  Hill  Henry  Kendall 

Emily  Hill  Joan  Barry 

Commander  Gordon  Percy  Marmont 

The  Princess   Betty  Amann 

Miss  Imery  Elsie  Randolph 


In  a  Monastery  Garden 

Associated  Producers  and 

Distributors 

Melodrama 

( Seen  in  London ) 

Though  the  ingredients  are  not  new,  there  is 
a  sincerity  about  this  picture  which  may  appeal 
to  the  sentimental  picturegoer. 

Two  brothers,  Michael  (John  Stuart)  and 
Paul  (Hugh  Williams),  fall  in  love  with  the 
same  girl  while  visiting  Italy.  She  deceives 
Michael  by  returning  his  love  openly  while 
meeting  his  brother  clandestinely.  The  girl  has 
an  Italian  lover  who  is  found  murdered.  Michael 
is  suspected  and  is  sentenced  to  life  imprison- 
ment. His  brother  returns  to  England  where 
he  poses  as  a  great  musical  composer — using 
compositions  of  Michael  as  his  own.  Michael 
is  pardoned,  and  learning  that  the  girl  is  to 
marry  his  brother  Paul,  he  enters  a  monastery. 
Paul  later  journeys  to  Italy  to  confess  and  get 
on  the  level  with  his  brother,  but  Michael,  real- 
izing that  the  girl  is  genuinely  in  love  with 
Paul,  decides  to  remain  in  his  monastic  profes- 
sion and  stick  to  music. 

There  is  some  excellent  acting,  notably  by 
Hugh  Williams,  and  the  monastery  is  wonder- 
fully well  reproduced.  Maurice  Elvey  hits  the 
popular  level,  though  Broadway  may  not  in- 
dorse this  choice  of  story. 

Produced  by  Julius  Hagen  Twickenham  Produc- 
tions. Distributed  by  Associated  Producers  and  Dis- 
tributors. Directed  by  Maurice  Elvey.  Photography, 
Basil,  Emmott.  Art  direction,  James  Carter.  Run- 
ning time,  80  minutes. 

CAST 

Michael   Ferrier  John  Stuart 

Paul  Ferrier  Hugh  Williams 

Roma   (the  girl)  Joan  Maude 

Cesare  Bonelli   Dino  Galvani 

The  Abbot  Humberstone  Wright 

Count  Romano  Allan  Napier 


The  Midnight  Patrol 

(Monogram) 
Newspaper  Drama 

(Seen  in  Hollywood) 

C.  C.  Burr  has  made  "The  Midnight  Patrol," 
starring  Regis  Toomey,  whom  he  borrowed 
from  Paramount,  as  a  newspaper  drama  with 
plenty  of  action.  Reactions  and  applause  at 
a  recent  Fairfax  theatre  showing  gave  the 
film  a  reception  which  clearly  indicated  the 
extent  to  which  they  were  entertained. 

Toomey,  as  the  star  reporter  who  solves  a 
murder  mystery,  scoops  all  the  papers  in  town 
and  wins  the  girl  of  his  dreams,  plays  a  role 
enthusiastically  received.  Fast  moving  scenes, 
natural  portrayal  of  the  players,  and  the  smooth 


current  of  the  drama,  were  credited  to  the 
directing  of  the  veteran  Christy  Cabanne. 

The  cast  includes  mostly  veterans  of  the 
screen,  whose  appearance  should  be  welcome 
to  the  fans.  In  her  first  appearance  on  the 
screen  in  a  long  period,  the  comely  Betty  Bron- 
son plays  an  effective  role  as  the  love  element. 

Mary  Nolan  gives  an  excellent  portrayal  as 
the  tool  of  the  scheming  lawyer,  Earle  Foxe, 
it  was  agreed.  Robert  Elliott's  performance  as 
the  smart  detective  was  called  outstanding.  The 
other  characters  provided  a  pleasing  realism. 

Produced  by  C.  C.  Burr.  Distributed  by  Mono- 
gram. Directed  by  Christy  Cabanne.  Screen  play 
by  George  Jeske.  Dialogue  by  Charles  E.  Roberts. 
Sound,  Homer  Ellmaker.  Photography,  Louis  Phy- 
sioc.  Film  editor,  Tom  Persons.  Release  date,  April 
10,  1932. 

CAST 

John  Martin  Regis  Toomey 

Ellen  Grey   Betty  Bronson 

Joyce  Greeley  Edwina  Booth 

Miss  Willing  Mary  Nolan 

Judson   Earle  Foxe 

Howard    Brady   Robert  Elliott 

Stuart    Edward  Kane 

Powers  William  Norton  Bailey 

Dummy  Black  Mischa  Auer 


Ghost  City 

(Monogram) 
Western 

Melodramatic  in  the  sense  that  most  western 
features  are  melodramatic,  this,  starring  Bill 
Cody  and  Andy  Shuford,  has  its  full  quota  of 
hard  riding,  fast  shooting  and  general  virulent 
action  which  seems  to  so  engage  the  attention 
of  the  juvenile  motion  picture  attendant,  as 
well  as  a  certain  number  of  the  older  genera- 
tion of  patrons.  An  audience  at  Loew's  New 
York  recently  appeared  well  entertained  by  the 
film. 

Walter  Miller  is  more  or  less  doing  as  he 
pleases  in  the  western  town  of  Boontown. 
Handling  much  of  the  money  of  the  miners 
and  other  of  the  populace,  Miller  is  set  to  make 
a  quick  getaway  with  the  funds,  when  Cody 
arrives  to  set  up  a  newspaper  for  the  avowed 
purpose  of  telling  the  people  precisely  what 
type  of  crook  Miller  is. 

A  few  complications  and  Cody  takes  Andy 
under  his  wing,  Andy  being  Miller's  mistreated 
son,  after  Miller  kills  his  wife,  played  by  Kate 
Campbell.  Cody  has  opened  his  print_  shop  in 
a  restaurant  owned  by  Helen  Foster,  with  whom 
he  rapidly  falls  in  love.  Before  much  can  be 
done  about  Miller,  a  gold  rush  empties  the  town 
and  causes  a  disagreement  among  the  crooks. 

Cody  and  Miller  race  to  the  scene  of  mining 
operations,  the  former  to  protect  Miss  Foster's 
claims,  the  latter  to  get  away  with  the  document 
in  question.  They  are  trapped  in  a  blind  alley 
mine  entrance,  where  Miller  sets  off  a  charge 
of  powder,  in  an  effort  to  dispose  of  Cody. 
Andy  arrives  in  time  to  rescue  Cody  with  the 
aid  of  a  horse  and  a  lariat,  and  Miller  is  fin- 
ished. The  film  closes  in  expected  fashion. 

Produced  and  distributed  by  Monogram.  Super- 
vised by  Trem  Carr.  Directed  by  Harry  Fraser. 
Story  by  Harry  Fraser.  Photography  by  Archie 
Stout.      Running  time,  60  minutes. 

CAST  ■ 

Bill  Temple   '.  Bill  Cody 

Andy   Blane   Andy  Shuford 

Laura   Helen  Foster 

Blane   Walter  Miller 

Ruby   Blane   Kate  Campbell 

Buck   Charles  King 

Henchmen   Walter  Shumway  and  Jack  Carlyle 


The  Fighting  Fool 

(  Columbia) 
Western 

The  action  is  fast  and  furious  and  the  rapid 
pace  maintained  throughout,  in  this  Tim  Mc- 
Coy starring  effort,  which,  though  patterned 
more  or  less  after  the  usual  western  type  of 
yarn,  should  afford  a  goodly  portion  of  amuse- 
ment for  the  youngsters  and  numerous  of  the 
western  film  fans  among  the  older  generation. 

McCoy  is  supported  by  a  rather  large  cast, 
with  Marcel  ine  Day  in  the  role  of  heroine  and 
other  half  of  the  romantic  interest.  All  were 
considered  to  have  turned  in  good  performances 
in  their  respective  parts. 

McCoy,  sheriff,  is  on  the  trail  of  a  bandit 


26 


MOTION    PICTURE  HERALD 


April    9,  1932 


gang,  led  by  a  mysterious  "shadow,"  Robert 
Ellis.  The  sheriff  starts  his  campaign  through 
Dorothy  Granger,  friend  of  Ellis,  and  who  has 
caused  the  death  of  his  brother,  Arthur  Rankin. 
Miss  Day,  McCoy's  sweetheart,  becomes  angry 
at  the  attention  he  is  paying  Miss  Granger.  Mc- 
Coy captures  and  jails  Ellis,  who  double  crosses 
Miss  Granger  after  she  had  aided  his  escape. 
The  girl  reveals  the  true  state  of  affairs  to  Miss 
Day,  who  warns  McCoy. 

He  immediately  gathers  a  posse,  and  when 
the  gang  attempts  to  get  away  with  the  loot  of 
a  bank  holdup,  the  sheriff  is  waiting  with  his 
men.  One  of  those  really  active,  gun-popping 
pitched  battles  results  in  the  capture  or  death 
of  the  entire  bandit  gang.  McCoy  undertakes 
the  duty  of  keeping  Miss  Day  in  permanent  cus- 
tody. 

Produced  and  distributed  by  Columbia.  Directed  by 
Lambert  Hillyer.  Story,  adaptation,  dialogue  by 
Frank  Howard  Clark.  Editor,  Otto  Meyer.  Camera- 
man, Benjamin  Kline.  Sound,  Glenn  Rominger.  Re- 
lease date,  January  20,  1932.  Running  time,  58 
minutes. 

CAST 

Tim  Collins    Tim  McCoy 

Judith    Marceline  Day 

Uncle  John  Lyman    Wm.  V.  Mong 

Grip  Mason    Robert  Ellis 

Bud  Collins    Arthur  Rankin 

Nina    Dorothy  Granger 

Happy    Harry  Todd 

Dutch  Charley    Bob  Kartman 

Aunt  Jane   Ethel  Wales 


Screen  Souvenirs 

(Paramount) 

Highly  Amusing 

Decidedly  amusing,  interesting,  well  selected 
is  this  group  of  so-called  "movie  memories," 
extracted  from  the  library  of  almost  forgotten 
films  of  another,  much  earlier  day.  Seen  are 
news  shots  of  the  launching  of  a  ferryboat,  and 
various  sequences  from  the  drama  and  the  com- 
edy of  the  days  of  the  earliest  development  of 
the  motion  picture,  as  such,  all  highly  amusing 
today.  The  accompanying  comment  is  funny. 
An  audience  at  the  New  York  Paramount  en- 
joyed this  immensely. — 10  minutes. 

Take  Your  Pick 

(RKO  Pathe) 
Good 

Appealing  and  containing  several  splendid 
bits  of  scenery  is  this  number  of  the  Grantland 
Rice  Sportlight  series.  Sequences  move  alter- 
nately from  the  sports  of  the  snow  and  ice, 
centering  about  Lake  Placid  and  offering  beau- 
tiful scenic  effects  of  the  Adirondack  Moun- 
tain winter,  and  the  beaches  of  the  Southland, 
where  the  tennis  racket,  the  golf  club  and 
particularly  the  bathing  suit  have  their  innings. 
A  good  short. — Running  time,  10  minutes. 

The  Mystery  of  Marriage 

(B.I.  P.  America) 
Holds  Interest 

Animals,  birds,  insects  are  pictured  follow- 
ing the  instincts  of  mating  and  home-making, 
with  these  activities  of  the  lower  orders  con- 
trasted with  similar  action  on  the  part  of  hu- 
mans. It  is  of  real  interest  and  should  hold 
a  wide  appeal.  Particularly  fascinating  is  the 
picturization  in  detail  of  the  pollenization  of 
plants. — Running  time,  18  minutes. 

The  Flirty  Sleepwalker 

(Educational) 
It's  Been  Done 

Arthur  Stone  and  Wade  Boteler  are  the  two 
husbands  who  play  golf  on  Sundays  while  their 
wives  attend  church.  Nothing,  apparently,  can 
be  done  about  it.  Stone  gives  Boteler's  wife 
flowers  on  her  birthday,  and  then  walks  into 
her  bed  while  in  a  sleeping  perambulation. 


Boteler  finds  him  there  and  pursues  him  on  to 
a  fire  escape  which  is  shocked  by  contact  with 
electric  wires.  Their  sins  confront  them  and 
the  miracle  happens.  They  attend  church.  It 
is  hardly  new,  at  best.  Dorothy  Granger  and 
Patsy  O'Leary  are  the  wives. — Running  time, 
19  minutes. 

The  Chimp 

(MGM) 

Innumerable  Laughs 

Laurel  and  Hardy  again,  and  again  in  a 
comedy  that  is  a  succession  of  enormously  fun- 
ny sequences  in  an  amusingly  silly  story.  The 
two  are  connected  with  a  circus,  and  when  it 
collapses,  one  gets  a  flea  circus,  the  other  a 
giant  gorilla.  They  smuggle  their  property  into 
a  boarding  house,  where  most  of  the  action 
takes  place.  The  obvious  opportunities  for 
comedy  in  that  situation  are  not  lost.  Any 
audience,  anywhere  will  laugh  and  laugh  again. 
James  Parrott  directed. — Running  time,  16 
minutes. 

Love  Krazy 

(  Columbia  ) 
Novel,  Amusing 

Krazy  Kat  as  a  film  hero  provides  some 
really  amusing  moments.  A  rhino  falls  for  him 
and  reduces  to  astounding  slimness  to  attract 
Kat.  When  Kat,  invited  to  her  house,  refuses 
to  reciprocate,  she  handles  him  rather  roughly. 
Novel  cartoon  ideas  help  a  lot  in  making  this 
an  amusing  short. — Running  time,  6  minutes. 

Maybe  I'm  Wrong 

(Vitaphone) 
Amusing 

A  new  York  Strand  audience  extracted  a 
good  bit  of  enjoyment  from  this  comedy. 
Though  it  is  nonsense,  it  is  amusing  non- 
sense. Richy  Craig,  Jr.,  as  a  reporter,  is  as- 
signed to  "cover"  a  colony  of  lunatics  and 
near  lunatics.  The  resulting  opportunities  are 
rather  well  taken.  His  experiences  among  the 
odd  are  funny. — Running  time,  18  minutes. 

Self  Condemned 

(  Radio  ) 
Good 

A  detective  story,  rather  well  told.  Walter 
Miller  plays  a  reporter  on  assignment  for  a 
Sunday  feature  who  visits  the  detective  who 
handled  the  case.  The  officer  recounts  the  story 
as  it  happened.  A  tricky  lawyer  is  murdered 
and  suspicion  is  cast  upon  practically  all  of  the 
characters.  The  murderer  is  finally  discovered 
for  a  sharp  climax. — Running  time,  20  minutes. 

The  Land  of  the  Shamrocks 

(B.  I.  P.  America) 
Interesting 

A  short  subject  in  the  nature  of  a  sightseeing 
trip  through  Ireland,  with  a  background  ac- 
companiment of  a  male  chorus  of  18  rendering 
in  rather  effective  style  numerous  of  the  old 
Irish  ballads.  Panoramic  views  of  some  of  the 
beautiful  scenery  of  the  island  country,  with 
closeup  shots  of  waterfalls,  streams,  mountains 
and  the  abounding  lakes  make  up  the  number. 
Interesting,  scenically  fine.— Running  time,  10 
minutes. 

Spanky 

(MGM) 

Great  Comedy 

One  of  the  delightful  Our  Gang  series,  with 
Spanky,  youngest  and  perhaps  the  most  ap- 
pealing of  the  children,  in  the  leading  spot  as 
both  hero  and  villain.  The  effort  is  tremend- 
ously funny,  with  laughs  spotted  continuously 
from  the  word  go.  The  kids  put  on  "Uncle 
Tom's  Cabin,"  with  the  youngster  as  Tom 
and  Topsy  both.  It  is  perhaps  the  most  amus- 


ing spot  in  the  short,  especially  when  Eva  goes 
to  heaven  on  ropes  suspended  from  the  top  of 
the  barn.  Eva  falls  when  the  ropes  tangle  and 
Tom  makes  the  aerial  voyage  instead.  Any 
audience  will  enjoy  it  immensely.  The  appeal 
is  unlimited.  Robert  McGowan  directed  for 
Hal  Roach. — Running  time,  21  minutes. 


First  in  War 

(MGM) 
Great  Fun 

Charley  Chase,  a  Marine  sergeant  stationed 
somewhere  in  Central  America,  is  the  leading 
player  in  what  develops  into  a  roaring  funny 
comedy  effort.  Chase,  A.W.O.L.,  writes  a  live- 
ly college  song  and  tries  to  sell  it.  Just  as  it 
is  being  rejected  in  the  song  publisher's  office 
a  rebel  leader  rushes  in  demanding  a  fast  war 
song.  Charley's  effort  is  made  to  fill  the  bill. 
When  he  returns  to  his  command,  he  is  put 
through  a  series  of  stunts  which  will  make  any 
audience  laugh  as  they  rarely  do.  Warren 
Doane  directed  for  Hal  Roach. — Running  time, 
20  minutes. 

It's  A  Cinch 

(  Educational ) 
Only  Fair 

Monte  Collins  as  the  hopeful  dance  instructor 
who  takes  up  boxing  by  accident  or  mistake, 
and  cleans  up  through  the  brain  work  of  his 
best  girl,  Phyllis  Crane,  does  his  best  here, 
but  that  is  hardly  more  than  fair.  He  becomes 
involved  with  a  fighter,  who  frames  him  into 
thinking  he  will  give  Collins  the  fight.  The 
girl  saves  the  day  by  feeding  the  fighter  heavily 
and  forcing  him  into  a  collapse  in  the  ring.  A 
little  slapstick  is  only  that. — -Running  time,  20 
minutes. 

Crosby,  Columbo  and  Vallee 

(Vitaphone) 
Amusing 

Amusing,  especially  for  the  younger  element, 
is  this  animated  number  of  the  Merry  Melodies 
series.  The  little  animated  Indian  goes  to  his 
"girl"  in  an  elastic  canoe,  and  they  set  up  the 
radio.  The  popular  song  which  comes  forth  is 
the  reason  for  the  ensuing  contortions  by  num- 
erous species  of  animated  animal.  Bits  of  the 
fire  acquire  legs  and  dance  about  setting  fire 
to  trees  and  shrubs  in  an  entertaining  fashion. 
— Running  time,  7  minutes. 

Radio  Girl 

(  Educational ) 

Good  Cartoon 

An  amusing  and  lively  cartoon  of  the  Terry- 
Toons  variety,  with  a  novel  thought  or  two 
which  helps.  The  animated  creatures  take 
their  morning  exercises  over  the  air,  while  our 
hero  falls  in  love  with  the  voice  over  the  air. 
He  hears  a  cry  of  fire  from  the  broadcasting 
station,  and  rescues  his  "girl"  by  shooting 
through  the  aerial  amusingly. — Running  time, 
6  minutes. 

He's  A  Honey 

(Educational) 

Not  Quite 

This  almost  becomes  a  really  amusing 
comedy  effort,  but  it  is  to  be  feared  the  Harry 
Barris,  who  plays  the  lead  as  the  much  sought 
after  band  leader,  is  a  far  better  musician  than 
comedian.  Edgar  Kennedy  as  the  father  of 
Helen  Mann,  who  means  to  marry  _  Barris, 
makes  the  real  comedy  moments  comic,  with 
his  expression  of  anger  and  approaching  hys- 
terics when  annoyed.  It  all  comes  out  right 
and  the  youngsters  are  married  after  Barris 
is  given  opportunity  to  render  several  song 
numbers  effectively,  if  the  crooning  type  of 
rendition  is  found  attractive. — Running  time, 
20  minutes. 


FLASH  FROM  LOS  ANGELES 


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A  S 


STORY  OF  HUMAN  HEARTS 


NOTHING  MORE 


■  ■  ■ 


....CRUCIBLE  OF  DREAMS.. 
SOUL  RISES  A  HUMAN  STORY.  .  LIFE'S 
HOPES.. WRITTEN  INTO  AN  IMPERISH 


»«  t     >  • -t»»  w»  ««»  «        »»  »«»  «  it 


I  4 


NIE  HURST'S 


SYMPHONY  OF 


IRENE  DUNNE     RICARDO  CORTEZ    GREGORY  RATOFF 


L  GOTTSGHO 


ULENT 

LIFE'S 
LOVE! 


IH 


■3 


SIX  MILLION 


ANNA  APPEL 


DIRECTED  BY 
GREGORY  LA  CAVA 


DAVID  O.  SELZNICK 
PRODUCTION 


RADIO  SETS  A  STANDARD 


SYMPHONY  OF  SIX  MILLION 
THE  LOST  SQUADRON 

COMING . . . 

JOHN  BARRYMORE 
HELEN  TWELVETREES 


TAXE  S  ATTORNEY 

Screen  Play  by  Gene  Fowler,  Author  of  "The  Great  Mouthpiece" 
and  Roland  Brown,  Writer  of  "Doorway  to  Hell." 

KING  VIDOR'S 

BIRD  OF  PAR  ADIS 

DOLORES  DEL  RIO    JOEL  McCREA    'Skeets'  Gallagher    John  Halliday 

From  the  most  successful  play  in  American  Stage  History  by  RICHARD  WALTON  TULLY 

ANN  HARDING 

WESTWARD  PASSAGE 


Best  Selling  Novel  by  Margaret  Ayer  Barnes,  Winner  of  last  year's  Pulitzer  Prize. 


April     9,  1932 


MOTION    PICTURE  HERALD 


27 


Fox  Film  Corporation 's  Surplus  Accounts 
Compared  for  the  Years  1930  and  1931 


INCOME:  1931 

Film    rentals    and    theatre    receipts   $82,698,544.30 

Tenants'    rentals    1,480,645.77 

Dividends    from    investments   642,225.31 

Other   income    952,822.48 

TOTAL  INCOME  FROM  ALL  SOURCES   $85,774,237.86 

EXPENSES: 

Operating    and   administration    expenses   $50,363,056.28 

Amortization  of   production  costs,   etc   29,761,550.02 

Minority  interests'   share  of  theatre  subsidiaries'  profit   164,320.89 

$80,288,882.19 

INCOME  AVAILABLE  FOR  INTEREST,  DEPRECIATION  AND  FEDERAL  $5,485,355.67 
INCOME  TAXES   

INTEREST    ON    FLOATING    AND    FUNDED    DEBT   $4,357,940.80 

DEPRECIATION    $4,079,658.05 

AMORTIZATION  OF  DISCOUNT  AND  EXPENSES   $1,248,421.54 

$9,686,020.39 

NET   OPERATING    PROFIT   OR    LOSS,    BEFORE    FEDERAL  INCOME 
TAXES   *  $4,200,664.72 

Provision  for  Federal  Income  Taxes   $62,892.84 

Non-recurring   and  surplus    adjustments   1,296,747.28 

Appropriated   surplus   account    **  2,000,000.00 

Reserve  for  contingencies,  excess  returned   

Dividends   declared    4,104,035.00 

$3,463,675.12 

$7,664,339.84 

Balance  Beginning  of  Year   $9,618,442.48 

Balance   End   of  Year    

$1,954,102.64 

*  Loss 
**  Credit 


1930 

$96,446,345.59 
1,469,828.45 
2,439,068.50 
1,648,766.57 

$102,004,009.11 


$54,563,268.04 
27,305,356.77 
790,056.66 

$82,658,681,47 


$19,345,327.64 

$3,778,354.69 
$3,873,560.00 
$1,193,331.81 
$8,845,246.50 

$10,500,081.14 

$248,254.24 
1,784,655.64 
2,000,000.00 
**  1,650,000.00 
10,102,240.00 

$12,485,149.88 
$1,985,0-68.74 

$11,603,511.22 
$9,618,442.48 


Ziegfeld  Starring 
Eddie  Dowling  in 
Broadcast  Series 


Fox  Pictures  Said 
To  be  Involved  in 
Kansas  "Blue"  Tilt 


Eddie  Dowling's  showmanship  impres- 
sively launched  the  Ziegfeld-Dowling-Chrys- 
ler  radio  broadcasting-  series  on  Sunday 
night  over  a  nationwide  hook-up  of  the 
Columbia  System.  Deviating  from  the  usual 
straight-away  broadcasting  performances  as 
practiced  by  national  merchandisers,  Dowl- 
ing, in  the  role  of  master-of-ceremonies, 
conducted  the  program  along  the  lines  of  a 
typical  Ziegfeld  musical  show,  eliminating 
all  of  the  stock  remarks  and  announcement 
chatter  of  the  average  m.  c.  The  remaining 
broadcasts  will  be  delivered  accordingly. 

Performing  each  Sunday  evening  and 
working  from  the  Columbia  studio  atop  the 
Steinway  building  in  New  York,  the  Chrys- 
ler interests  are  booked  to  sponsor  12  addi- 
tional broadcasts. 

Ziegfeld  will  support  Dowling,  who  will 
be  the  star  attraction  on  each  of  the  broad- 
casts, with  featured  players  and  with  talent 
from  his  organization,  many  of  whom  are 
now  appearing  in  his  current  "Hot  Cha" 
musical. 


Whether  the  injunction  obtained  by  Fox 
West  Coast  Theatres  against  Kansas  offi- 
cials in  the  fight  for  Sunday  shows  also 
applies  to  Fox  pictures  is  a  legal  point  to 
be  decided  in  the  federal  courts. 

Glen  W.  Dickinson,  president  of  the  Kan- 
sas circuit  bearing  his  name,  claims  that 
the  restraining  order  also  applies  to  films 
distributed  by  Fox.  On  this  ground,  and 
armed  with  an  injunction  obtained  on  his 
own  account  in  the  federal  district  court, 
he  ordered  Sunday  performances  in  all 
Dickinson  theatres  in  Kansas  on  April  3. 
Some  20  houses  are  involved  in  14  towns. 

The  innovation  resulted  in  the  arrest  of 
seven  employees  in  two  situations.  They 
have  been  charged  with  violation  of  the 
state's  labor  laws. 


May  4  Set  for  Paramount  Meet 

Paramount  will  hold  its  annual  sales  con- 
vention on  May  4  instead  of  May  14,  as 
originally  announced.  The  location,  Los 
Angeles,  has  not  been  changed. 


Ross  Checking  Service 

Moves  to  New  York  May  I 

Ross  Federal  Service,  Inc.,  national  box 
office  checking  organization,  will  move  its 
headquarters  from  Chicago  to  New  York, 
May  1,  Harry  A.  Ross,  president,  announces. 
The  corporation  now  has  27  branches 
throughout  the  United  States,  with  a  field 
personnel  of  3,000  bonded  employees.  The 
company  has  headquartered  in  Chicago  since 
its  organization  two  years  ago. 


Fox's  Net  Income 
$1,127,414  for  Year 
Ended  Decern ber26 


Net  income  from  operations  of  Fox  Film 
Corporation  for  the  year  ended  Dec.  26, 
1931,  totaled  $1,127,414.87  after  interest,  but 
before  providing  for  depreciation  and  other 
non-cash  items,  the  annual  report  shows. 
After  writing  off  depreciation  in  the  amount 
of  $4,079,658.05  and  amortization  of  bond 
discount  and  expenses  totaling  $1,248,421.54, 
there  was  shown  a  net  loss,  after  taxes,  of 
$4,263,557.56  as  compared  to  a  profit  of 
$10,251,826.90  for  the  previous  fiscal  year. 

Gross  income  of  the  corporation  amounted 
to  $85,774,237  in  1931  as  compared  to  $102,- 
004,009  in  1930.  This  decline  of  $16,229,772 
in  income  is  principally  accounted  for  by 
a  decrease  of  approximately  $3,800,000  in 
film  rentals,  $10,000,000  in  theatre  admis- 
sions and  $1,800,000  in  dividends  received. 

The  operating  expenses  of  the  corpora- 
tion, exclusive  of  studio  expense,  declined 
from  $54,563,268  in  1930  to  $50,363,056  in 
1931.  This  is  accounted  for  chiefly  by  a 
reduction  in  the  cost  of  theatre  operation, 
the  reduction  in  studio  expense  being  re- 
flected in  the  production  cost  of  pictures 
which  is  amortized  separately.  At  the  be- 
ginning of  the  year,  picture  inventory  in- 
cluding the  cost  of  completed  negatives,  posi- 
tive prints  and  stories  and  production  in 
process,  etc.,  amounted  to  $21,627,175.99. 
The  cost  of  picture  production  in  1931  was 
$19,861,147.32  as  compared  to  $26,203,623.01 
in  1930.  The  amortization  taken  against 
picture  costs  during  the  vear  totaled  $24,- 
352,023.04.  This  left  an  inventory  of  $17,- 
136.300.27  at  the  end  of  1931. 


Vitaphone  Plant  Closing  for 
Improvements  Only,  Says  Sax 

Sam  Sax,  production  chief  at  the  Warner 
Vitaphone  studio  in  Brooklyn,  describes  the 
four  weeks'  shutdown  of  the  plant,  set  for 
April  23,  as  solely  for  the  purpose  of  making 
extensive  alterations  and  improvements  in 
the  studio's  physical  properties. 

New  equipment  will  be  installed  and  the 
stages  made  larger,  according  to  Sax.  The 
entire  personnel  of  the  studio  will  be  re- 
tained during  the  closing  period,  with  the 
exception  of  stage  crews  and  cameramen. 

Arrivals  and  Departures 

Arthur  Loew  arrived  in  New  York  from 
a  trip  to  Europe,  on  Wednesday,  when 
Frank  Borzage,  Sonia  Levien  and  S.  N. 
Behram  departed  for  London  to  study  a  new 
stage  play.  Jack  L.  Warner  returned  on 
Wednesday  from  a  month's  stay  abroad. 

Joe  Pollack,  former  president  of  National 
Screen,  expects  to  sail  for  Berlin  on  Friday. 
Sergei  Eisenstein,  director,  is  in  New  York 
and  will  remain  for  two  weeks. 


Stars  Again  at  Park  Central 

Mary  Brian,  Ken  Murray,  Marjorie 
White,  James  Hall,  Anna  May  Wong,  Jack 
Haley,  Esther  Ralston,  Benn  Rubin,  Dixie 
Lee,  Dita  Parlo,  Tom  Moore,  Jacqueline 
Logan  and  Frank  Buck,  explorer,  were 
scheduled  to  entertain  Wednesday  night  at 
the  Park  Central  Grill,  New  York. 


28 


MOTION    PICTURE  HERALD 


April    9,  1932 


TEXT  OF  BLOCK  BOOKING  RULING 


The  complete  text  of  the  block  booking  de- 
cision handed  down  by  U.  S.  District  Court 
Judge  Manton,  and  associates  Chase  and 
Augustus   Hand,  follows: 

The  Federal  Trade  Commission  issued  an  order 
against  the  respondents  directing  them  to  cease  and 
desist  from  certain  practices  found  by  it  to  consti- 
tute methods  of  unfair  competition  in  violation  of 
Section  5  of  the  Federal  Trade  Commission  Act  (38 
Stat.  717,  15  U.  S.  C.  A.  45).  That  part  of  the  order 
sought  to  be  enforced  directs  the  respondents  to  cease 
and  desist  "from  leasing  or  offering  to  lease  for  ex- 
hibition in  a  theatre  or  theatres  motion  picture  films 
in  a  block  or  group  of  two  or  more  films  at  a  desig- 
nated lump  sum  price  for  the  entire  block  or  group 
only  and  requiring  the  exhibitor  to  lease  all  such  films 
or  be  permitted  to  lease  none;  and  from  leasing  or 
offering  to  lease  for  exhibition  such  motion  picture 
films  in  a  block  or  group  of  two  or  more  at  a  desig- 
nated lump  sum  price  for  the  entire  block  or  group 
and  at  separate  and  several  prices  for  separate  and 
several  films,  or  for  a  number  or  numbers  thereof 
less  than  the  total  number,  which  total  or  lump  sum 
price  and  separate  and  several  prices  shall  bear  to 
each  other  such  relation  as  to  operate  as  an  unreason- 
able restraint  upon  the  freedom  of  an  exhibitor  to 
select  and  lease  for  use  and  exhibition  only  such  film 
or  films  of  such  block  or  group  as  he  may  desire  and 
prefer  to  procure  for  exhibition;  or  shall  bear  such 
relation  to  each  other  as  to  tend  to  require  an  ex- 
hibitor to  lease  such  entire  block  or  group  or  forego 
the  lease  of  any  portion  or  portions  thereof;  or  shall 
bear  such  relations  to  each  other  that  the  effect  of 
such  proposed  contract  for  the  lease  of  such  films  may 
be  substantially  to  lessen  competition  or  tend  to 
create  a  monopoly  in  any  part  of  the  certain  line  of 
commerce  among  the  several  States,  or  with  foreign 
nations,  involved  in  the  said  proposed  sale,  to  wit:  the 
business  of  the  production,  distribution  and  exhibition 
of  motion  picture  films  to  the  public,  or  the  business 
of  production  and  distribution,  or  of  production  or 
distribution  of  moving  picture  films  for  public  exhibi- 
tion." No  review  ot  all  or  any  part  of  the  order 
entered  has  been  sought  by  the  respondents.  However, 
upon  an  application  to  enforce  the  order,  it  is  not 
essential  to  establish  a  violation  of  the  commission's 
order,  for  the  first  question  we  must  examine  in_  the 
proceeding  is  whether  or  not  there  has  been  a  viola- 
tion of  the  law.  Fed.  Trade  Com.  v.  Balme,  23  Fed. 
(2d)  615  (C.  C.  A.  2);  certiorari  denied,  277  U.  S. 
598.  The  statute  grants  jurisdiction  to  the  court  to 
enter,  upon  the  pleadings,  testimony  and  proceedings, 
a  decree  affirming,  modifying  or  setting  aside  an  order 
entered  by  the  commission,  and  in  so  doing,  the  court 
has  the  power  to  examine  the  whole  record  and  as- 
certain for  itself  the  issues  presented  and  whether 
there  are  material  facts  not  reported  by  the  commis- 
sion. Fed.  Trade  Com.  v.  Curtis  Pub.  Co.,  260  U.  S. 
568.  Section  5,  which  is  alleged  to  have  been  violated, 
has  reference  to  unfair  methods  of  competition  in 
commerce,  which  are  delared  to  be  unlawful,  and,  in 
determining  vvhether  given  acts  amount  to  unfair 
methods  of  competition  within  the  meaning  of  the 
act,  the  standard  is  the  one  "established  by  the  Sher- 
man Act  in  the  words  'restraint  of  trade  or  commerce' 
and  'monopolize  or  attempt  to  monopolize,'  and  by  the 
courts  in  construing  the  Sherman  Act  with  reference 
to  acts  'which  operate  to  the  prejudice  of  the  public 
interest  by  unduly  restricting  competition  or  unduly 
obstructing  the  due  course  of  trade,'  and  'restrict  the 
common  liberty  to  engage  therein.'  "  Fed.  Trade 
Com.  v.  Beech-N'ut  Co.,  257  U.  S.  441;  Standard  Oil 
Co.  of  N.  J.  v.  Fed.  Trade  Com.,  282  Fed.  81  (C.  C. 
A.  3).  A  practice  which  is  against  public  policy  be- 
cause of  its  dangerous  tendency  unduly  to  hinder  com- 
petition or  create  a  monopoly,  is  declared  to  be  un- 
fair and  unlawful  by  Section  5.  Fed.  Trade  Com.  v. 
Gratz,  253  U.  S.  421.  And  public  policy  is  the  policy 
of  the  common  law,  equity  or  statutory,  with  statutes 
paramount.  Chicago,  B.  &  A.  R.R.  v.  McGutre,  219 
U.  S.  549. 

Block   Booking  Defined 

The  Famous  Players-Lasky  Corporation  is  a  New 
York  Corporation  engaged  in  the  business,  interstate 
and  foreign,  of  producing,  leasing,  transporting  and 
distributing  to  exhibitors  and  exhibiting  for  profit, 
motion  picture  films.  These  films  are  produced  at 
their  studios  located  in  several  states  of  the  United 
States  and  are  distributed  and  transported  therefrom 
in  interstate  commerce  to  theatres  located  in  several 
other  states.  It  is  in  competition  with  other  pro- 
ducers. The  individual  respondents  are  officers  of  the 
corporation,  and  as  such,  operate  and  control  its  busi- 
ness activities.  The  commission  found  that  it  adopted 
a  method  of  leasing  its  films  under  a  system  known 
as  "block  booking."  Under  such  plan,  films  were 
offered  in  blocks  only.    A  block  is  a  group  of  films 


Per  Cent.  FPL 

(a)    Year  All  Companies  FPL  Released  Released 

1919  815  139  17 

1926  735  116  16 

1921  830  120  14 

1922  707  95  13 

1923  527  61  12 


offered  as  a  unit,  containing  a  number  of  individual 
motion  pitures  which  are  available  for  lease  by  ex- 
hibitors for  three  months  or  for  one  year.  Such  blocks 
contain  13  or  26  films,  or  52  or  104  films,  according  to 
whether  the  theatre  changes  films  once  or  twice  a 
week.  The  individual  films  in  blocks  being  offered 
are  not  always  identical.  The  blocks  offered  to  an 
exhibitor  contain  certain  films  which  the  exhibitor 
may  not  want  to  lease,  but  he  must  lease  all  or  none. 
He  may  not  select  some  of  the  individual  films  and 
reject  others  contained  in  the  block  unless  he  exer- 
cises the  option  to  pay  prices  found  by  the  commission 
to  be  arbitrarily  fixed  from  50  to  75  per  cent  higher 
than  the  estimated  prices  of  such  films  as  part  of  the 
block.  If  the  exhibitor  declines  to  take  all,  the  block 
is  successively  offered  to  his  competitors  until  a  lease 
is  made.  Only  if  all  competitors  refuse  the  block  are  ■ 
the  individual  films  offered  to  exhibitors  upon  some 
other  basis  arrived  at  by  negotiation  between  the 
producer  and  exhibitors.  The  commission  determined 
this  method  of  distribution  to  be  unfair,  and  that  the 
purpose  and  effect  of  the  alternative  offer  is  to  co- 
erce and  intimidate  an  exhibitor  into  surrendering  his 
free  choice  in  the  leasing  of  films,  and  into  leasing 
films  in  blocks  as  offered,  thereby  denying  to  such 
exhibitor  the  opportunity  and  profit  of  leasing  and 
exhibiting  certain  other  films  of  higher  qualities  and 
which  such  exhibitor's  patrons  demand  and  which  such 
exhibitor  desires  to  exhibit.  It  is  thus  concluded  by 
the  commission  that  this  distribution  policy  lessens 
competition  and  tends  to  create  a  monopoly  in  the 
motion  picture  industry  by  tending  to  exclude  from 
the  market  and  industry  independent  producers  and 
distributors  of  films,  and  denies  to  the  exhibitors 
freedom  of  choice  in  leasing  films. 

Free  Competition 

There  are  seven  other  producers  of  major  rank  and 
some  smaller,  who  are  in  competition  with  the  re- 
spondents. The  evidence  discloses  the  total  number 
of  feature  pictures  released  annually,  and  the  percent- 
age thereof  produced  by  the  respondent  in  the  years 
1919  to  1923,  is  shown  in  the  table  (a)  below.  Since 
1919  there  has  been  a  reduction  in  the  percentage  of 
feature  films  released  by  the  respondent,  and  table  (b) 
below  sets  forth  the  percentage  which  film  rentals 
received  by  the  respondent  from  feature  pictures  were 
of  the  total  rentals  paid  to  all  producers  and  distribu- 
tors for  feature  pictures  for  the  same  period. 

From  this,  it  is  apparent  that  the  general  produc- 
tion of  feature  pictures  has  likewise  declined  since 
1919,  and  these  tables  demonstrate  that  there  is  free 
competition  among  producers  and  distributors  for  the 
distribution  and  marketing  of  their  pictures.  There 
is  a  lack  of  monopolization  by  the  respondent  and.  in 
fact,  lack  of  ability  to  achieve  a  monopoly  and  there- 
fore not  a  business  operation  which  would  unduly 
hinder  competitors,  as  indicated  by  the  foot-note  (c) 
showing  first,  the  total  number  of  feature  pictures 
released  during  the  years  1919  and  1923,  respectively: 
second,  the  number  and  percentage  of  total  released 
by  the  respondent;  third,  the  number  and  percentage 
of  total  released  by  each  of  the  respondent's  principal 
competitors,  and  fourth,  the  number  and  percentage 
released  by  smaller  distributors.  _  These  tables  indi- 
cate a  state  of  free  competition  in  the  industry  and 
sufficiently  negative  the  finding  of  the  commission  that 
the  respondent  dominates  the  industry.  The  percent- 
ages disclosed  by  the  evidence  sufficiently  demonstrate 
that  the  respondents  have  not  absorbed  the  exhibition 
time  of  the  first-run  theatres,  to  the  exclusion  of 
other  producers,  large  or  small.  Nor  has  the  method 
of  negotiation  for  the  leasing  of  its  films  shown  ef- 
fective or  destructive  injury  to  first-run  houses. 
About  one-half  of  the  houses  of  the  key  cities  are 
disclosed  not  to  have  shown  the  respondent's  pictures, 
and  of  those  showing  its  pictures,  but  a  small  per- 
centage have  shown  them  in  substantial  numbers.  In 
the  last  two  years,  approximately  three-fourths  of 
those  showing  respondent's  pictures  show  less  than 
25  per  cent  thereof.  There  isi  no  finding  by  the  com- 
mission that  the  method  of  negotiation  in  block  book- 
ing, which  it  condemns,  was  generally  successful  in 
the  distribution  of  their  pictures  to  the  detriment  of 
respondent's  competitors,  nor  is  there  a  finding  _  in 
respect  to  the  existence  or  absence  of  free  and  active 


•^3 


OS  2  o 

(c)  „ 
>- 

£  3 

b 

Total  of  all 

producers   815 

Respondent   139 

Universal  Film 

Mfg.  Co  64 

Fox  Film  Corp   70 

Pathe    58 

Warner    Brothers..  .. 

•"Metro    Goldwyn...  83 

First    National   21 

United   Artists   3 

Miscellaneous  State 

rights  companies.  117         14.35  108 


*3 


100 
17.05 

7.85 
8.58 
7.11 


10.18 
2.57 
.36 


jfjj 

Z  2 


527 
61 

63 
55 
26 
11 

60 
46 
11 


?3      5  4j"°  £ 

■3  — '  >-  o  5 

100  0 
11.57   —  32.3 

11.95  +  52.2 

10.43  +  21.5 

4.93  —  30.7 

2.10 
new  comer 

11.38  +  11.8 

8.72  +  34 

2.08  +477.7 

+  42.8 


20.49 


competition  m  the  industry  generally.  The  record 
discloses  that  the  respondent's  releases  in  1923  were 
but  12  per  cent  of  the  total  releases,  and  this  shows 
a  decline  in  percentage  since  1919.  The  small  pro- 
ducer or  distributor,  as  distinguished  from  the  larger 
companies,  has  not  been  shown  to  have  been  affected 
by  any  combination  between  the  large  companies. 
The  respondent's  sales  methods  have  not  been  shown 
to  have  any  effect  upon  its  competitors — the  smaller 
producers — when  the  whole  field  is  surveyed,  and  it 
is  impossible  to  say  on  the  evidence  that  the  effect  of 
block  booking  as  practiced  by  the  respondent,  or  its 
accumulative  effect  as  practiced  independently  by  the 
respondent  and  others,  has  unfairly  affected  competi- 
tion. On  the  other  hand,  it  may  fairly  be  said  that 
all  persons  engaged  in  the  production  of  pictures  have 
been  able  successfully  to  distribute  their  product. 
This  has  permitted  fair  competition  in  the  industry. 

Incidents  of  Bargaining 

It  is  admitted  that  the  purpose  of  the  respondent's 
method  of  negotiation  and  block  booking  is  to  sell 
the  entire  product  to  a  single  exhibitor  in  a  single 
locality,  but  the  method  is  said  to  deny  to  exhibitors 
freedom  of  choice  in  leasing  films.  Where  an  offer, 
unaccompanied  by  any  declaration  that  the  exhibitor 
must  take  all  or  none,  is  accepted,  there  is  no  re- 
straint upon  the  exhibitor's  freedom  of  choice.  If  the 
offer  is  rejected  and  the  respondent  refuses  to  con- 
sider the  lease  of  less  than  the  block  until  the  block 
has  been  successively  offered  to  the  exhibitor's  com- 
petitors, there  is  no  restraint  placed  upon  the  free- 
dom of  choice  of  the  exhibitor  if  all  refuse  the  block. 
But  if,  under  these  circumstances,  the  exhibitor  is 
induced  to  take  all,  by  refusal  of  respondent  at  that 
time  to  consider  the  lease  of  less,  the  result  is  not 
due  to  denial  or  freedom  of  choice,  but  to  the  exer- 
cise of  his  choice  of  two  alternatives,  namely ,  to  refuse 
at  that  time  to  take  the  block  and  await  develop- 
ments as  to  other  competitors,  or  to  take  the  hlock 
and  thereby  forestall  any  of  his  competitors  from 
obtaining  it.  After  this,  there  is  the  insistance  on 
an  increase  in  price  by  the  respondent  if  individual 
films  are  accepted.  But  these  we  regard  as  merely 
ordinary  incidents  of  bargaining  and  negotiating  be- 
tween seller  and  buyer,  out  of  which  a  contract  may 
or  may  not  result.  In  either  case,  the  buyer  exercises 
his  legal  right  to  purchase  or  not,  as  he  chooses.  A 
distributor  of  films  by  lease  or  sale  has  the  right 
to  select  his  own  customers  and  to  sell  such  quantities 
at  given  prices,  or  to  refuse  to  sell  at  all  to  any  par- 
ticular person  for  reasons  of  his  own.  Fed.  Trade 
Com.  v.  Raymond  Co.,  263  U.  S.  565;  United  States 
v.  Colgate,  250  U.  S.  300;  Natl.  Biscuit  Co.  v.  Fed. 
Trade  Com.,  299  Fed.  733  (C.  C.  A.  2) ;  Great  A.  &  P. 
Tea  Co.  v.  Cream  of  Wheat  Co.,  227  Fed.  46  (C.  C. 
A.  2).  But  in  the  sale  or  lease,  it  is  unlawful  if  the 
sale  is  attempted  to  be  brought  about  by  an  agree- 
ment, either  actual  or  implied,  as  to  the  maintenance 
of  resale  prices.  United  States  v.  A.  Schrader's  Sons, 
Inc.,  252  U.  S.  85;  Harriet  Hubbard  Ayer,  Inc.,  v. 
Fed.  Trade  Com.,  15  Fed.  (2d)  274  (C.  C.  A.  2).  No 
such  effort  was  made  here. 

Denies  Conspiracy 

The  commission  did  not  find  that  the  method  of 
negotiation  for  the  leasing  of  the  films  in  question 
was  carried  on  by  the  respondent  as  the  result  of  a 
conspiracy  or  agreement  with  other  producers,  and, 
in  the  absence  of  such  finding,  they  had  an  undoubted 
right  to  sell  in  blocks  or  to  adhere  to  a  policy  of 
terms  of  sale,  price  of  sale,  and  persons  to  whom 
they  sold.  Of  course,  there  are  some  exceptions  to 
sales  policy  which  we  think  are  not  applicable  here. 
The  commission  may  not  interfere  with  the  respon- 
dent's attempt  to  effectively  dispose  of  their  products 
as  a  whole  before  entering  upon  negotiations  for  the 
disposition  of  less  than  all.  Nor  is  this  method  of 
negotiation  and  sales  creative  of  a  dangerous  tendency 
to  unduly  hinder  competition  or  to  create  a  monopoly. 
Beech-Nut  Co.  v.  Fed.  Trade  Com.,  257  U.  S.  441; 
Fed.  Trade  Com.  v.  Gratz,  253  U.  S.  421.  We  see 
nothing  in  the  method  of  competition  which  is  dis- 
closed by  the  efforts  of  salesmanship  involved  in  the 
respondent's  business  which  has  or  can  have  any 
dangerous  tendency  unduly  to  hinder  competition  or 
to  create  a  monopoly.  The  method  of  distribution  by 
sale  or  lease,  or  the  practice  of  selling  through  a 
common  distributor  is  open  to  every  other  produer, 
large  or  small,  to  the  extent  of  his  pictures  produced. 
To  the  extent  that  the  method  of  negotiation  carried 
on  by  the  respondent  is  successful,  the  greater  num- 
ber of  pictures  produced  by  it  and  the  greater  num- 
ber which  may  be  placed  at  wholesale  in  a  single 
contract,  may  result  from  the  size  of  its  business 
and  the  industry  it  employs.  But  the  size  alone  does 
not  give  rise  to  a  violation  of  the  law.  United  States 
v.  Internatl.  Harvester  Co.,  273  U.  S.  693;  United 
States  v.  U.  S.  Steel  Corp.,  240  U.  S.  442.    The  mere 


Percentage  of  film  rentals 
Period  for  FPL  Features 

Fiscal  year  June  30,  1919,  to  June  30,  1920..  29.8 
Fiscal  year  June  30,  1920,  to  June  30,  1921..  28.2 

June  30,  1921,  to  January  1,  1922   30.8 

Calendar  year  1922   25.5 

Calendar  year  1923   22.1 

Calendar  year  1924    20.5 


April     9,  1932 


MOTION    PICTURE  HERALD 


29 


HOLDS  PRACTICE  LEGAL 


Independent  oroup 
Totals  28  Members 


fact  that  a  given  method  of  competition  makes  it 
difficult  for  competitors  to  do  business  successfully 
is  not  of  itself  sufficient  to  brand  the  method  of 
competition  as  unlawful  and  unfair.  Fed.  Trade  Com. 
v.  Curtis  Pub.  Co..  260  U.  S.  568;  Fed.  Trade  Com. 
v.  Sinclair  Refining  Co.,  261  U.  S.  463.  From  the  ta- 
bles referred  to  above,  it  is  apparent  that  the  respon- 
dent did  not  have  a  monopoly  in  the  film  industry. 

It  is  true  that  the  commission  in  its  findings  (Par. 
11)  determined  that  the  "acts,  practices  and  things 
done  as  hereinbefore  set  forth,  have  unduly  hindered 
and  are  now  unduly  hindering,  the  competition  in  in- 
terstate commerce  of  competing  producers  and  dis- 
tributors of  motion  picture  films;  and  .  .  .  have  a 
dangerous  tendency  to  create  ...  a  monopoly  in 
the  motion  picture  industry."  This  finding  relates 
to  and  includes  block  booking,  for  it  says  (Par.  10), 
"the  purpose  and  necessary  effect  of  such  distribu- 
tion policy  is  to  lessen  competition  and  to  tend  to 
create  a  monopoly  in  the  motion  picture  industry, 
tending  to  exclude  from  the  market  and  the  industry 
small  independent  producers  and  distributors  of  films 
and  denying  to  exhibitors  freedom  of  choice  in  leas- 
ing of  films."  An  examination  of  the  record  reveals, 
however,  that  this  is  a  conclusion  of  the  author  of 
this  finding,  which  is  not  sustained  by  the  evidence. 
Without  support  by  evidence  in  the  record,  it  will 
not  sustain  the  order  to  cease  and  desist.  Natl.  Bis- 
cuit Co.  v.  Fed.  Trade  Com.,  supra;  Mennen  Co.  v. 
Fed.  Trade  Com.,  288  Fed.  774  (C.  C.  A.  2).  The 
commission  is  required  to  make  findings  of  fact,  but 
whether  a  given  method  of  competition  is  fair  or  un- 
fair within  the  meaning  of  the  act,  is  a  question  oj 
law  for  the  courts.  Fed.  Trade  Com.  v.  Gratz,  supra; 
Fed.  Trade  Com.  v.  Beech-Nut  Co.,  supra.  The  re- 
spondent is  not  required,  under  the  law,  to  so  con- 
duct its  business  that  every  competitor  may  conduct 
his  with  an  equal  degree  of  success  according  to  his 
size  and  importance.  It  was  not  the  purpose  of  the 
act  to  equalize  opportunity  or  insure  an  equal  degree 
of  success  upon  the  part  of  all  competitors  in  a  given 
industry,  but  it  was  its  purpose  to  preserve  for  the 
benefit  of  the  public,  active  competition  therein,  and 
where  there  is  no  question  of  monopoly  involved,  the 
question  is  whether  the  method  of  competition  de- 
scribed has  a  dangerous  tendency  unduly  to  hinder 
competition.  Fed.  Trade  Com.  v.  Gratz,  supra.  As 
the  Supreme  Court  put  it  in  Fed.  Trade  Com.  v. 
Curtis  Pub.  Co.  (supra). 

Cite  Curtis  Case 

"Effective  competition  requires  that  traders  have 
large  freedom  of  action  when  conducting  their  own 
affairs.    Success  alone  does  not  show  reprehensible 
methods,   although   it  may  increase  or  make  in- 
superable the  difficulties  which  rivals  must  face." 
In  the  instant  case,  there  is  no  finding  that  the  re- 
spondent  combined    with   other    large    producers  for 
the  purpose  of  hindering  those  outside  the  large  com- 
bination, and  the  evidence  would  not  warrant  such  a 
finding.    In  the  absence  of  combination  or  agreement, 
the  fact  that  the  method  of  negotiation  as  practiced 
by  the  respondent  tends  to  exclude  other  independent 
producers,   is   of   itself   insufficient   to   establish  any 
probable   tendency   toward   the  creation  of   the  evils 
prohibited  by  the  Sherman  Act.    Where  a  practice  is 
not  inherently   unlawful  and  unfair,  and  its  legality 
depends  upon  its  effect,  a  finding  that  it  has  danger- 
ous tendency  unduly  to  hinder  competition  or  create 
a  monopoly,  must  be  based  upon  its  effect  as  dem- 
onstrated upon  the  experience  of  competitors.  Stand- 
ard Oil  Co.  v.  Fed.  Trade  Com.,  261  U.  S.  463. 

The  cases  of  Paramount  Famous  Lasky  Corp.  v. 
United  States,  282  U.  S.  30,  and  United  States  v. 
First  Natl.  Pictures,  282  U.  S.  44,  in  no  way  support 
the  decision  of  the  commission.  The  freedom  of  con- 
tract therein  protected  was  the  right  to  contract  in- 
dependently of  a  restraint  placed  upon  either  party  by 
an  agreement  with  others,  and  the  vice  of  the  agree- 
ment condemned  was  that  by  unlawful  agreement  or 
conspiracy  the  distributors  had  agreed  among  them- 
selves not  to  contract  with  exhibitors,  except  in  ac- 
cordance with  a  form  of  agreement  to  which  all  dis- 
tributors agreed  to  adhere.  That  question  is  not  in- 
volved in  this  case.  The  basis  of  the  order  here 
sought  to  be  enforced  is  that  by  refusing  to  consider 
an  offer  for  less  than  a  block  of  pictures,  until  the 
possibility  of  selling  the  same  block  to  others  had 
been  exhausted,  the  respondent  exerts  pressure  upon 
the  exhibitor  for  the  purpose  of  compelling  or  in- 
ducing him  to  take  the  block,  and  that  is  said  to  be 
unfair  and  unlawful,  for  it  is  claimed  to  deny  to  the 
exhibitor  freedom  of  choice  in  the  purchase  of  his 
pictures.  But  that  freedom  is  denied  only  if  the  dis- 
tributor is  able  to  find  some  other  exhibitor  who  will 
take  the  block.  If,  on  the  other  hand,  he  cannot,  the 
first  bidder  for  the  picture  may  buy  at  the  increased 
price. 

Moreover,  the  evidence  in  the  record  discloses  that 
the  effect  of  this  method  of  negotiation  has  not  been 
to  unduly  restrain  the  exhibitor's  freedom  of  choice. 
It  is  only  a  small  percentage  of  contracts  made  which 
are  for  blocks  offered.  The  greater  number  are  shown 
to  be  for  a  few  pictures  only.  The  record  shows  that 
the  respondent  succeeded  in  making  a  total  of  9,128 
contracts  with  exhibitors  for  pictures  in  groups  and 
of  these  S7V2  per  cent  were  for  ten  pictures  or  less. 
This,  it  would  seem,  demonstrates  that  the  method  of 
negotiation  prohibited  by  the  cease  and  desist  order 


has  not  had  the  effect  of  unduly  restraining  the  ex- 
hibitor's freedom  of  selecting  from  among  the  pictures 
offered  those  which  he  desires. 

Nor  is  the  alternative  offer  permitted  to  be  made 
for  the  films,  that  is,  to  lease  less  than  a  block  at 
higher  prices,  a  coercive  or  intimidating  method.  The 
commission  found  that  the  alternative  prices  are  "so 
high  as  to  make  it  impossible  for  him  (the  exhibitor) 
successfully  to  compete  with  rival  theaters."  The 
exhibitor  can  freely  accept  or  refuse  this  offer.  If  the 
distributor  has  the  right  to  sell  or  attempt  to  sell  his 
films  and  the  right  to  make  terms  which  are  rea- 
sonable, this  offer  of  sale  under  such  terms  in  no 
way  restrains  competition  in  trade;  it  constitutes 
merely  a  part  of  the  ordinary  process  of  bargaining 
with  the  customer  for  the  sale  of  one's  product.  Each 
sale,  because  of  the  difference  in  films,  presents  an 
individual  problem  which  must  be  considered  by  the 
buyer  and  seller  according  to  the  circumstances  and 
in  conformity  with  their  best  judgments.  At  no  time 
did  the  respondent  refuse  to  sell  if  its  terms  were 
met.  It  engaged  in  a  lawful  effort  to  market  its 
products  at  what  it  deemed  to  be  desirable  terms. 

Nor  may  the  order  be  supported  upon  the  theory 
that  the  contracts  made  for  the  leasing  of  the  films 
are  unlawful  as  tying  or  exclusive  contracts  and 
opposed  to  public  policy.  A  tying  contract  is  one  in 
which  one  or  more  different  articles  are  tied  to- 
gether for  sale.  Such  contracts  are  not  unlawful  as 
opposed  to  public  policy  per  se  but  only  when  insisted 
upon  in  a  sale  by  a  corporation  which  has  a  monop- 
oly. Fed.  Trade  Com.  v.  Gratz,  supra.  Section  3  of 
the  Clayton  Act  makes  it  unlawful  to  lease  or  make 
a  contract  for  the  sale  of  goods  "on  the  condition, 
agreement  or  understanding  that  the  lessee  or  pur- 
chaser thereof  shall  not  use  or  deal  in  the  goods, 
wares,  merchandise  ...  of  a  competitor  ...  of  the 
lessor  or  seller,  where  the  effect  of  such  lease,  sale, 
or  contract  .  .  .  may  be  to  substantially  lessen  com- 
petition or  tend  to  create  a  monopoly  in  any  line  of 
commerce." 

No  Monopoly  Created 

No  such  contract  is  made  here.  When  pictures  are 
leased  in  blocks,  they  are  not  tied  together,  and  the 
respondent's  pictures  are  not  indispensable  to  any 
exhibitor.  And  as  said  in  Fed.  Trade  Com.  v.  Gratz 
(supra) : 

"All  questions  of  monopoly  or  combination  being 
out  of  the  way,  a  private  merchant,  acting  with 
entire   good   faith,    may    properly    refuse    to  Sell 
except    in    conjunction,    such    closely  associated 
articles  as  ties,  and  bagging.    If  real  competition 
is   to   continue,    the    right    of    the    individual  to 
exercise   reasonable   discretion   in   respect   of  his 
own  business  methods  must  be  preserved.    U.  S. 
v.    Colgate   &   Co.,   250  U.   S.   300;   U.   S.   v.  A. 
Schrader's  Son,  Inc.,  252  U.  S.  85." 
It  is  true  that  respondent's  pictures  are  copyrighted 
and  that  one  cannot  use  them  except  under  lease  or 
license,   but  by  reason  thereof,  no  monopoly  in  the 
pictures  has  been  created,  and  moreover,  the  respon- 
dent's pictures  are  not  indispensable  to  any  exhibitor, 
as   found   by   the  commission.     Exhibitors  need  pic- 
tures,  to  be  sure,  but  not  necessarily  respondent's. 
Its  competitors  have  pictures  which  are  also  covered 
by  copyrights  and  subject  to  lease;  any  person  can 
make  a  picture  and  copyright  it  and  any  exhibitor 
is  free  to  lease  a  copyrighted  picture  or  refuse  to  do 
so. 

The  respondent  has  lawfully  exercised  its  right  to 
sell  its  product  to  the  best  advantage  and  in  such 
quantities  and  to  such  persons  as  it  chooses.  It 
neither  has  a  monopoly  and,  apparently,  not  the 
ability  to  acquire  one.  The  percentage  of  the  pic- 
tures produced  in  the  film  rentals  received  have  pro- 
gressively declined  during  the  period  covered.  The 
means  and  methods  employed  in  marketing  its  leases 
of  films  to  prospective  customers  are  matters  within 
the  business  judgment  of  a  private  producer  of  films 
and  carries  with  it  the  legal  right  to  bargain  and 
negotiate  as  the  respondent  did.  The  method  of  ne- 
gotiation which  has  been  condemned  by  the  commis- 
sion, does  not  disclose  a  dangerous  tendency  unlaw- 
fully to  hinder  competition,  nor  does  it  create  a 
monopoly.  The  findings  are  insufficient  in  law  to  sup- 
port the  conclusions  of  fact  reached  and  therefore 
the  petition  to  enforce  Paragraph  2  of  the  order  to 
cease  and  desist  must  be  denied. 

Petition  denied. 


Multicolor  Trustee  Named; 

Hughes  Effects  Economy 

Creditors  in  Los  Angeles  this  week  ap- 
pointed Waiter  C.  Durst,  trustee  of  the 
Multicolor  laboratory.  Under  his  guidance, 
the  plant  will  remain  open  for  operation  in 
black-and-white  and  color  work.  In  the 
meantime,  the  Howard  Hughes  producing 
headquarters  have  been  moved  from  United 
Artists  studio  to  the  Multicolor  building,  as 
a  measure  of  economv. 


The  membership  of  the  Independent  Pro- 
ducers' Association  headed  by  Phil  Gold- 
stone  on  the  Coast,  which  to  date  totals  28 
individuals  and  26  companies,  includes  the 
following : 

Bud    Barsky  {Ralph    Like  Prod.) 

C.   C.   Burr  Alfred  Mannon 

(C.    C.   Burr  Prod.)  ^  (Supreme  Features) 

Trem  Carr  Gene  Marcus 

(Trent  Carr  Prod..  Ltd. )  (Principal  Attractions) 

Larry   Darmour  Nat  Ross 

(Darmour  Prod.)  (Nat    Ross  Prod.) 

Phil    Goldstone  Morris  Schlank 

Vic   &   Edward   Halperin  (Premier  Attractions) 

(Halperin    Prod.    Inc.)  Marry  Sherman 

Albert   Herman  (Welshay  Prod.) 

(Albert  Herman  Prod.)  Nat.  H.  Spitzer 

M.    H.    Hoffman  (Natural  Productions) 

(Allied  Productions)  Richard  Talmadge 

Charles   Hutchinson  (R.    Talmadge  Prod.) 

(Charles       HuticMnson  Henry  Taylor 

Productions)  (National  Players,  Ltd.) 

Emil  Jensen  Geo.  W.  Weeks 

(Patrician    Pictures)  (May fair  Pictures) 

Burton    King  Ben  Ziedman 

(Burton    King    Prod.)  (Ziedman  Prod.) 

Sol  Lesser  T.  G.  Hawks 

(Principal    Distributing  Charles  Stallings 

Corp.)  Reginald  Barker 

Louis    Lewyn  (Adventure  Films) 

(Louis    Lewyn    Prod.)  Nat  Lavine 

Ralph   Like  (Mascot  Pictures  Corp.) 


New  Distributing 
Company  Formed 

Eldorado  Productions  will  commence  op- 
erations immediately  for  the  distribution  of 
Independent  product.  It  is  headed  by  Henry 
E.  Braloff,  and  has  offices  at  330  West  42d 
street,  New  York. 

Braloff  is  a  newcomer  in  the  picture  field, 
coming  from  "downtown"  business  circles, 
where  he  has  been  connected  with  construc- 
tion and  engineering  work.  Associated  with 
Braloff,  as  general  manager,  is  Sidney  E. 
Abel,  for  over  10  years  a  sales  executive  of 
Fox,  and  for  two  years  general  sales  man- 
ager of  RCA  Photophone.  It  is  stated  that 
Eldorado's  plans  include  the  handling  of 
product  in  both  domestic  and  foreign  fields. 


Th  ree  Units  May 
Join  the  MPTOA 


Prospects  of  three  additional  exhibitor 
organizations  becoming  associated  with  the 
MPTOA  are  favorable,  M.  A.  Lightman, 
president,  indicated  while  in  New  York  this 
week. 

The  organizations  are:  the  MPTO  of 
Ohio,  Allied  MPTO  of  Boston,  and  MPTO 
of  Eastern  Pennsylvania,  Southern  New 
Jersey  and  Delaware.  A  fourth  organiza- 
tion, now  forming  among  exhibitors  of  Ver- 
mont, Maine  and  New  Hampshire,  may  also 
become  affiliated,  according  to  Lightman. 


Roxy  Stockholders  To  Meet 

Class  A  stockholders  of  Roxy  Theatre 
Corporation  will  hold  a  special  meeting 
April  18  to  elect  a  majority  of  the  board  of 
directors.  Heretofore  the  Class  A  had  a 
minority  on  the  board,  but  with  omission 
of  the  Class  A  dividend,  due  March  1.  the 
Class  A  stock  gets  the  right  to  a  majority 
of  the  directorate. 


30 


MOTION    PICTURE  HERALD 


April    9,  1932 


PECM  HOLLYWOOD 


By  LEO  MEEHAN 


While  the  newly  organized  IMPPA  is 
being  looked  upon  as  an  infant  organization, 
it  is  making  sufficient  noise  to  be  recognized 
as  a  grown-up  institution.  Its  first  victory 
in  a  fight  for  lower  production  costs  was 
conceded  by  its  members  in  the  obtaining 
of  a  special  franchise  to  use  RCA  record- 
ing equipment.  Following  this  it  was  dis- 
covered they  could  not  meet  the  require- 
ments of  an  agreement  recently  entered  into 
between  the  major  producing  companies  and 
the  Cameramen's  union  and  they  presented 
their  problems  to  the  union  officials,  who 
are  now  trying  to  work  out  a  special  agree- 
ment that  will  meet  IMPPA's  pocketbook. 

With  both  of  the  aforementioned  issues 
well  under  control,  the  association  is  pre- 
senting a  third  problem  for  modification  in 
a  concerted  fight  to  make  it  possible  for 
them  to  compete  with  the  larger  organiza- 
tions. This  is  in  the  form  of  an  appeal  to 
the  city  council  to  revise  the  present  exist- 
ing licenses  fee  of  $400  a  year  for  each 
firm,  person  or  organization  engaged  in 
making  motion  pictures,  regardless  of  the 
extent  of  activities.  Under  such  a  law,  it 
is  compulsory  for  an  individual  making  one 
picture  to  pay  the  same  license  fee  as  a 
major  producing  organization  producing  60 
pictures.  The  council  has  referred  it  to  the 
finance  committee,  which  after  all  indicates 
the  independent  producers  are  on  the  right 
track  by  fighting  for  their  rights  in  a  body. 
V 

Preparatory  to  starting  an  extensive  pro- 
duction campaign,  Paramount  has  added  19 
writers  to  its  present  list  of  33,  making  a 
total  of  52  on  the  staff.  The  list  of  new 
writers  and  those  already  on  the  staff  re- 
ceiving new  contracts  consists  of  Ben  W. 
Levy,  James  Bernard  Fagan,  Harvey  Fer- 
gusson,  Hugh  Stange,  Lester  Cole,  Daniel 
N.  Rubin,  Malcolm  Stuart  Boylan,  Nathan 
Asch,  Joseph  Moncure  March,  William  F. 
Kay,  Arthur  Caesar,  Ward  Wing,  Edward 
Kaufman,  Nick  Barrows,  Anthony  Colde- 
way,  Harry  Wagstaff  Gribble,  Raoul  Whit- 
field and  S.  K.  Lauren.  This  staff  ranks 
second  to  MGM  with  a  total  of  57  interna- 
tionally famed  and  seasoned  screen  writers, 
including  such  names  as  Vina  Delmar,  Isaac 
Don  Levine,  Gene  Markey,  Donald  Ogden 
Stewart,  John  Colton,  Willard  Mack,  John 
Meehan,  Lawrence  Stallings,  Bayard  Veiller, 
John  Van  Druten,  Edgar  Allen  Woolf, 
Frances  Marion,  John  Emerson,  Anita  Loos, 
C.  Gardner  Sullivan,  John  Monk  Saunders, 
Hans  Kraly  and  Leonard  Praskins. 
V 

Determined  to  see  their  actresses  present- 
ed on  the  screen  attired  in  the  latest  and 
most  advanced  style  creations,  Dave  Selz- 
nick,  head  of  Radio  studios,  has  imported 
two  more  noted  authorities  on  milady's 
dress.  The  team  consists  of  Mme.  Josette 
Delima,  recently  affiliated  with  the  house  of 
Davidow  in  New  York,  and  Kate  Drain 
Lawson,  former  technical  advisor  for  the 
New  York  Theatre  Guild.  Both  will  work 
with  Mrs.  Brock  Pemberton  forming  a  style 
cabinet  similar  to  the  studio's  writing  cabi- 
net. 

V 

Here  and  There.  .  .  .  Adhering  strictly 


to  Hollywood  traditions,  Lili  Damita  denied 
she  was  engaged  to  Sidney  Smith,  scenarist, 
as  she  stepped  off  the  steamer  in  San  Fran- 
cisco after  romancing  a  while  on  the  beach 
of  Waikiki.  .  .  .  Gwen  Lee's  mother  has  de- 
cided to  drop  the  charges  of  incompetence 
filed  against  her  daughter  a  month  ago.  .  .  . 
And  Claire  Windsor  with  fight  in  her  eyes 
is  determined  to  battle  it  out  with  Marian  Y. 
Read,  who  has  filed  suit  for  $100,000  on 
grounds  that  the  actress  alienated  the  af- 
fections of  her  husband,  Alfred  C.  Read, 
Jr.  Speaking  on  behalf  of  the  industry  at 
large,  Miss  Windsor  declared:  "It's  time 
to  put  a  stop  to  this  eternal  harassment  and 
abuse  of  persons  in  the  public  eye."  .  .  . 

Following  on  the  heels  of  the  Agua  Cali- 
ente  Handicap,  guests  of  Palm  Springs  wit- 
nessed a  horned  toad  race  where  more  than 
100  desert  ponies,  selected  from  the  West's 
finest  toad  stables,  participated.  .  .  .  That 
Aimee  Huston  debate  on  prohibition  didn't 
succeed  in  getting  the  publicity  anticipated 
in  the  follow-up.  Local  dailies,  in  comment- 
ing on  the  ballot  count,  gave  the  story  only 
two  paragraphs  showing  Aimee  winning  by 
a  margin  of  5,000.  .  .  . 

Radio  has  divorced  itself  from  the  present 
cycle  of  political  pictures  by  postponing 
preparation  on  "Hell  Bent  for  Election"  in- 
definitely. This  leaves  the  field  entirely  up 
to  Columbia,  Paramount,  Warners  and 
MGM,  each  planning  to  make  one  picture 
with  a  political  theme.  .  .  .  Ralph  Murphy, 
engaged  to  direct  the  Radio  political  yarn, 
has  left  the  organization  to  join  Charles  R. 
Rogers  in  a  directorial  capacity.  .  .  . 

Perhaps  for  the  first  time  in  his  life,  Ed- 
win Carewe  shunned  news  cameramen  as 
they  greeted  him  in  custody  of  federal  of- 
ficers under  a  charge  of  evading  income  tax 
to  the  tune  of  approximately  $108,547.  .  .  . 
George  Merrick,  veteran  producer  and  re- 
cently associated  with  the  Roxy  theatre  in 
New  York,  is  returning  to  the  production 
field  in  the  capacity  of  supervisor  for  Al 
Mannon,  head  of  Supreme  Productions.  .  .  . 

In  the  face  of  a  stubborn  rejection  of  many 
glittering  offers  to  return  to  the  screen, 
Clara  Bow's  manager  is  now  in  New  York 
negotiating  a  deal  for  her  to  appear  over 
the  radio.  .  .  .  Speaking  of  screen  come- 
backs, Glenn  Tryon,  former  Universal  star, 
and  Bobby  Vernon,  former  Christie  head- 
liner,  are  making  a  bid  for  marquee  billing 
by  formation  of  a  comedy  team  for  a  series 
of  shorts  with  Al  Christie.  .  .  .  First  pub- 
lic display  of  the  new  Ford  eights  drew  an 
attendance  of  80,000  spectators  on  the  open- 
ing night,  which  indicates  a  fine  example  of 
showmanship  for  some  of  our  exhibitors  to 
shoot  at.  .  .  .  Announcement  of  the  new 
car  occupied  full-page  newspaper  advertis- 
ing a  week  in  advance  of  its  rising  curtain. 

Activity  among  the  Hollywood1  screen 
players  shows  Constance  Cummings  to  be 
the  busiest  leading  woman  in  town.  When 
she  is  not  working  in  the  new  Harold  Lloyd 
picture,  one  can  find  her  alternating  between 
two  pictures  on  the  Columbia  lot.  .  .  .  Greta 
Garbo  is  using  her  odd  moments  prepar- 
ing for  a  trip  home  to  Sweden,  with  Harry 
Eddington  saying  he  doesn't  know  anything 
about  it. 


Laemmle,  Jr.,  Sees 
Need  of  New  Stars 

Producers  must  create  or  develop  at  least 
a  score  of  new  stars  during  1932,  according 
to  Carl  Laemmle,  Jr.,  in  charge  of  Univer- 
sal production  on  the  Coast.  Laemmle  points 
to  the  fact  that  the  development  of  the  talk- 
ing picture  technique  has  reduced  the  num- 
ber of  stars  from  100  to  about  25  or  30. 

"The  public  demands  stars  and  creates 
them  by  its  interest,"  said  Laemmle.  "Pro- 
ducers must  see  to  it  that  prospective  stars 
are  given  every  opportunity  to  display  their 
versatility  so  that  the  public  confidence  is 
fully  justified." 

Laemmle  said  further :  "Good  stories  and 
sympathetic  production  create  stars.  There 
is  no  such  thing  as  a  'type'  star  today." 


Amend  St.  Louis  Tax  Bill 

The  board  of  aldermen  of  St.  Louis  have 
approved  amendments  to  the  amusement  ad- 
mission tax  bill  reported  favorably  by  the 
legislation  committee.  Under  the  amend- 
ment tickets  under  30  cents  will  be  tax 
exempt,  with  a  graduated  scale  from  that 
point  up.  The  bill,  if  passed,  would  remain 
in  effect  until  February  1. 


Paramount  Signs  Composers 

Richard  Rodgers  and  Lorenz  Hart,  musi- 
cal comedy  authors  and  composers,  have 
been  signed  by  Paramount  to  write  music 
for  films.  They  are  on  the  Coast  handling 
preparation  of  music  for  Maurice  Chevalier's 
next,  "Love  Me  Tonight." 


Group  Honors  Johnston 

W.  Ray  Johnston,  president  of  Monogram 
Pictures,  was  guest  of  honor  at  a  luncheon 
at  the  Statler  Hotel,  Boston,  given  by  Her- 
man Rifkin,  president  of  Hollywood  Pic- 
tures Corporation,  Boston.  Fifty  locally 
prominent  industry  men  attended. 


Protest  Building  Code  Change 

Members  of  the  Cincinnati  exhibitor 
league  are  vigorously  protesting  a  provision 
in  the  city  building  code  requiring  them  to 
provide  a  special  room  for  rewinding  film. 
Pending  an  investigation,  the  council  has 
taken  the  protest  under  advisement. 


Einfeld,  Blumenstock  Return 

S.  Charles  Einfeld,  director  of  advertising 
and  publicity  for  Warner,  has  returned  with 
Mort  Blumenstock,  in  charge  of  advertising 
and  exploitation  for  theatres,  from  a  week's 
trip  during  which  conferences  were  held 
with  theatre  and  branch  managers. 


Lilyan  Tashman  Ending  Tour 

Lilyan  Tashman,  Paramount  player,  left 
New  York  late  last  week  for  St.  Louis, 
where  she  will  appear  for  a  week  at  the 
Ambassador.  From  there  she  will  join  her 
husband  at  Hollywood  after  a  stop  at  Wash- 
ington, ending  her  stage  tour. 


Publix  Books  Warner  Film 

Publix,  which  has  booked  "So  Big,"  War- 
ner film  starring  Barbara  Stanwyck,  has 
prepared  a  special  advertising  campaign 
which  will  be  used  over  the  entire  circuit 
for  the  film.  G.  J.  Meredith  prepared  the 
campaign. 


Xo  matter  where  you  place 


your  pencil,  you'll   reach  a 


happy  box  office! 


Sure-fire  extra  profits  with 


All  over  the  country,  exhibitors  are  singing  the  song  of  big- 
money-business. 

"ONE  HOUR  WITH  YOU"!  From  coast  to  coast  MAURICE 
is  sweeping  through  every  box-office.  No  matter  what  size 
the  theatre.  Small  towns,  large  cities;  they're  all  the  same. 
Every  booking  means  extra  profits.  Lucky  Showmen! 

(For  vxnmple) 


NEW  YORK  (2  theatres) 
BOSTON 
ROCHESTER 
SYRACUSE 
DETROIT 
CHICAGO 
WILKES-BARRE 

BOSTON 
PHILADELPHIA 
NEW  HAVEN 
HARTFORD 


ATLANTA 
CHARLOTTE 
MINNEAPOLIS 
ST.  PAUL 
SALT  LAKE  CITY 
DES  MOINES 
MEMPHIS 
OKLAHOMA  CITY 
SOUTH  BEND 
YOUNGSTOWN 
BIRMINGHAM 
(to  name  a  very  f civ) 


BITS 


34 


MOTION    PICTURE  HERALD 


April    9,  1932 


THEATRE  RECEIPTS 


A  tremendous  gain  of  nearly  a  half-million  dollars  was  recorded  in  the  total  of  theatre  receipts 
for  the  calendar  week  ended  April  2,  1932,  when  $2,461,281  was  taken  at  the  box  office  of  180  thea- 
tres in  30  key  cities,  an  increase  of  $450,182  over  the  calendar  week  ended  March  26,  when  the  total 
figure  reached  $2,011,099  for  180  theatres  in  30  cities.  Three  new  high  individual  theatre  totals  were 
recorded  during  the  later  week,  and  five  new  low  individual  records,  which  compare  with  only  one 
new  "high"  and  19  new  "lows"  during  the  previous  week.  The  new  "highs"  were  established  at  the 
Palace,  Chicago;  Loew's,  Montreal,  and  the  Palace  in  Montreal. 

(Copyright,  1932:  Reproduction  of  material  from  this  department    without  credit  to  Motion  Picture  Herald  expressly  forbidden) 


Theatres 


Current  Week 


Previous  Week 


Picture 


Gross 


Picture 


Gross 


Albany 

Harm-Bleeker  ..  2,300  35c-50c 

Leland    1,350  20c-25c 

Ritz    1,146  20c-25c 

RKO  Palace  ...  4,000  25c-60c 

Strand    1,900  35c-50c 

Baltimore 

Auditorium    1,600  25c-50c 

Europa    267  25c-50c 

Hippodrome,   2,250  25c-50c 

Keith's    2,500  25c-50c 

Loew's    Century  3,076  25c-60c 

Loew's  Parkway  987  15c-35c 

Loew's  Stanley..  3,532  25c-60c 

Loew's  Valencia  1,487  25c-35c 

New    1,600  25c-50c 

Rivoli    1,982  20c-40c 

Boston 

Keith's    2,800  25c-60c 

Keith-Boston    ..  2,500  25c-50c 

Loew's  Orpheum  3,100  25c-50c 

Loew's  State  ..  3,700  25c-50c 

Metropolitan  . . .  4,350  35c-75c 

Paramount    1,800  25c  -50c 

Scollay  Square..  1,800  25c-50c 

Uptown    2,000  25c-60c 

Buffalo 

Buffalo    3,500  30c-65c 

Century    3,000  25c-35c 

Court   Street    ..  1,800  25c 

Great  Lakes  ...  3,000  25c-50c 

Hippodrome    2,100  25c-50c 

Lafayette    3,300  25c 

Charlotte 

Broadway    1,167  25c-50c 

Carolina    1,441  25c -50c 


"Arsene  Lupin"  (MGM)   9,760 

(6  days) 

"Beast  of  the  City"  (MGM)   3,900 

(6  days) 

"The  Heart  of  New  York"  (W.  B.)  1,980 
(3  days) 

"Murder  at  Dawn"  (Big  Four)   1,765 

(3  days) 

"Girl  Crazy"  (Radio)    7,840 

(3  days) 

"Love  Affair"  (Col.)    9,350 

(3  days) 

'Alias  the  Doctor"  (F.  N.)   6,100 

(6  days) 

"The    Expert"    (W.    B.)   500 

(3  days) 

"Cossacks  of  the  Don"  (Amkino)  1,000 
(6  days) 

"Ladies  of  the  Jury"  (Radio),..  12.500 
(6  days  and  Sun.  midnite  show) 

"Shopworn"    (Col.)    7,360 

(6  davs  and  Sun.  midnite  show) 

"Are  You  Listening?"  (MGM)..  25,200 
(6  days) 

"Tarzan,  the  Ape  Man"  (MGM)..  5,400 

"The  ManyWho  Played  God"  ....  18.500 

(W.  B.)  (6  days) 

"Tarzan,   the  Ape   Man"    (MGM)  3,900 

(6  days) 

"The   Careless   Lady"    (Fox)   10,000 

(6  days) 

"Sin's  Pay  Day"  (Mayfair)    1.500 

(6  days) 

"The  Lost  Squadron"  (Radio)   21,000 

"Hotel  Continental"   (Tiff.)   19,500 

"Sky    Devils"    (U.    A.)   22,000 

"Tarzan,   the   Ape   Man"    (MGM)  21,000 

"The   Broken   Wing"    (Para.)   41,000 

"One    Hour    With    You"    (Para.)  17,000 

"Shanghai    Express"    (Para.)   12,000 

"One    Hour    With    You"    (Para.)  12.500 


'Fireman,  Save  My  Child"  (F.  N.)  31,000 

•Girl  Crazy"  (Radio)   20,000 

(25c- 50c) 

"Law  and  Order"  (U.)   2,300 

(4  days) 

"One  Hour  With  You"  (Para.)...  18.000 

"Polly  of  the  Circus"  (MGM)   10,000 

(25c-35c) 

"Shopworn"   (Col.)    19,400 

"Alias  the  Doctor"  (F.  N.)   3,000 

(3  days) 

"The  Heart  of  New  York"  (W.  B.)  4,000 

(3  days) 

"One  Hour  With  You"  (Para.)...  9.000 

(25c-40c-3  days) 

"The    Wiser   Sex"    (Para.)   4.000 

(25c-40c-3  days) 


"Police  Court"  (Monogram)   6,350 

(6  days) 

"Texas  Cyclone"  (Col.)   3,300 

(6  days) 

"The  Expert"  (W.  B.)   1,870 

(3  days) 

"Fireman,  Save  My  Child"  (F.  N.)  1,330 

(3  days) 

"Dancers  in  the  Dark"   (Para.)..  8,425 

(3  days) 

"Impatient  Maiden"   (U.)   7,200 

(3  days) 

"Play  Girl"   (W.  B.)   6,550 

(6  days) 

"Killing   to   Live"    (Amkino)   600 

and  "The  Front  Page"  (U.  A.) 
(6  days) 

"The  Big  Shot"   (Pathe).   9,500 

(6  days  and  Sun.  midnite  show) 

"Play  Girl"   (W.  B.)   7,000 

(6  days) 

"The  Wiser  Sex"  (Para.)   16,000 

(6  days) 

"The  Broken  Lullaby"  (Para.)....  3,900 
(6  days) 

"Polly   of   the   Circus"    (MGM)..  17,500 
(6  days) 

"Cock  of  the  Air"  (U.  A.)   2,800 

(6  days) 

"The   Gay  Caballero"   (Fox)   5,000 

(6  days) 

"Whistlin'  Dan"  (Tiff.)   2,000 

(6  days) 

"Explorers  of  the  World"  (Raspin)  16,000 

"The  Big  Timer"  (Col.)   17,000 

"Polly  of  the  Circus"   (MGM)...  18,000 

"Arsene  Lupin"  (MGM)   20,000 

"Disorderly    Conduct"    (Fox)   33,000 

"Fireman,  Save  My  Child"  (F.N.)  16,000 

"Dancers  in  the  Dark"    (Para.)..  10,000 

"Fireman,  Save  My  Child"  (F.  N.)  11,000 


"Union   Depot"    (F.   N.)   23,000 

"Murders  in  the  Rue  Morgue"  (U.)  7,000 

"Ben-Hur"  (MGM)    1,600 

(3  days) 

'Business  and   Pleasure"   (Fox)..  14,500 

'The  Wiser  Sex"  (Para.)   14,000 

'The  Monster  Walks"   (Mayfair)  9,000 

'Secret  Witness"  (Col.)    4,000 

(3  days) 

"Play    Girl"    (W.    B.)   4,500 

(3  days) 

"Polly  of  the  Circus"   (MGM)...  6,000 

(3  days) 

'The  Lost  Squadron"    (Radio)....  6,000 

(3  days) 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 


High   1-24   "Reducing"    $18,500 

Low  2-13-32  "Tonight  or  Never"   4,820 

High  5-2  "Strangers  May  Kiss"   8,100 

Low  12-26  "Ex-Flame"    2,900 

High  10-31  "East  of  Borneo"    4,950 

Low  12-26  "Compromised"    2,350 

High  10-34  "Susan  Lenox"    10,350 

Low  3-5-32  "Fireman,  Save  My  Child"  5.000 

High  10-12  "Two  Hearts  in  Waltz  Time  2,200 
Low    11-30   "Immortal   Vagabond"   450 

High  4-9  "Bachelor  Apartment"    16,080 

Low  2-6-32  "Manhattan  Parade"    4,000 

High  4-11  "Tailor  Made  Man"    30,000 

Low  3-26-32  "The  Wiser  Sex"   16,009 

High  1-30-32  "Emma"    5,600 

Low  1-10  "Lottery  Bride"    3,100 

High  4-11  "Strangers  May  Kiss"    33,500 

Low  12-12  "The  Big  Parade    10,400 

High  1-3  "Going  Wild"    4,500 

Low  6-13  "Too  Young  to  Marry"    2,400 

High  1-10  "Man  Who  Came  Back"....  18,000 

Low  3-26-32  "The  Gay  Caballero"   5,000 

High   1-10  "Criminal  Code"   10,000 

Low  4-2-32  "Sin's  Pay  Day"    1,5.00 

High   12-5   "Frankenstein"    27,000 

Low  3-26-32  "Explorers  of  the  World"  16,000 

High  3-12-32  "Three  Wise  Girls"   22,000 

Low  12-26  "The  Deceiver"    16,500 

High  1-24  "Hell's  Angels"    31,500 

Low  3-26-32  "Polly  of  the  Circus"....  18,000 

High  4-11  "City  Lights"    25,000 

Low  7-18  "Man  in  Possession"    19,000 

High  1-31  "No  Limit"    44,500 

Low  7-4  "I  Take  This  Woman"   30,000 

High  1-17  "Right  to  Love"   25,000 

Low  12-26  "His  Woman"    9,500 

High  9-26  "Monkey  Business"    15,000 

Low  12-26  "X  Marks  the  Spot"   10,000 

High  3-28  "My  Past"    39,500 

Low  3-19-32  "Dancers  in  the  Dark"....  17,000 

High  2-14  "Cimarron"    25,600 

Low  3-5-32  "Cheaters  at  Play"   5,800 

High  8-8  "Politics"    35,100 

Low  12-26  "Flying  High"    9,100 

High  2-14  "Free  Love"    26,300 

Low  4-2-32  "Polly  of  the  Circus"    ....  10,000 

High  4-11  "Ten  Cents  a  Dance"    24,100 

Low  12-19  "Leftover  Ladies"    6,400 


April     9,  1932 


MOTION    PICTURE  HERALD 


3S 


[THEATRE  RECEIPTS —  CONT'D] 


Theatres 

Chicago 

Chicago    4,000  35c-85c 

McVickers    2,284  35c-85c 

Oriental    3,940  33c-83c 

Palace    2,509  3Sc-83c 

Roosevelt    1,591  35c-85c 

State  Lake  ....  2,776  35c-85c 

United  Artists..  1,700  35c-85c 

Cincinnati 

Keith's    1,600  25c-40c 

RKO  Albee    3,300  35c-75c 

RKO  Capitol  ...  2,000  30c-50c 

RKO  Family  ...  1,140  15c-25c 

RKO  Lyric    ....  1,400  30c-50c 

RKO  Palace    ...  2,700  30c-50c 

RKO  Strand  ...  1,350  23c-40c 

Ufa   400  30c- 50c 

Cleveland 

Allen    3,300  25c-50c 

Art    Cinema    ..  1,200  25c-50c 

RKO  Hippodrome  3,800  25c-50c 

RKO  Palace   ...  3,100  25c-75c 

State    3,400  25c-50c 

Stillmann    1,900  25c 

Warners'  Lake..  800  25c-50c 

Denver 

Denver    2,300  25c-65c 

Huff'n's  Aladdin  1,500  35c-75c 

Huff'n's    Rialto  850  20c-50c 

Huffman's  Taber  1,900  25c-60c 

Orpheum    2,600  25c-65c 

Paramount    2,000  25c-50c 

Des  Moines 

Des  Moines   ...  1,600  25c-60c 

Orpheum    2,000  25c-40c 

Paramount    1,700  25c-60c 

Strand    1,100  20c-35c 

Detroit 

Downtown    '  2,750  25c-50c 

Fisher    2,300  25c-60c 

Fox    5,000  25c- 50c 

Michigan    3,000  25c-75c 

Paramount    3,450  25c-60c 

United  Artists..  2,000  25c-75c 

Hollywood 

Chinese   2,500  50c-$1.50 

Pan.    Hollywood  3,000  35c-65c 

W.  B.  Hollywood  3,000  35c- 50c 


Current  Week 


Previous  Week 


Picture 


Gross 


Picture 


Gross 


"Alias    the   Doctor"    (F.    N.)   41.500 

"One   Hcur    With    You"    (Para.)  33,000 

"The    Broken    Wing"    (Para.)....  28,000 

"Cheaters    at    Play"    (Fox)   33,000 

"The    Blonde    Captive"    (Capital)  21,000 

"Girl    Crazy"    (Radio)   18,000 

"Sky  Devils"   (U.  A.)   24,500 

"Three   Wise   Girls"    (Col.)   4,250 

"Are    You    Listening?"    (MGM). .  22,500 

"One  Hour  With  You"  (Para.)..  17,500 
(7  days  and  Sat.  midnitc  show) 

"Docks  of  San  Francisco"    1,950 

(Mayfair)  (4  days) 

"Probation"    (Fischer)    1,050 

(3  days) 

"Disorderly    Conduct"    (Fox)   S.800 

(7  days  and  Sat.  midnite  show) 

"Alias   the  Doctor"   (F.   N.)   11,500 

(7  days  and  Sat.  midnite  show) 

"The  Lost  Squadron"  (Radio)   2.340 

(4  days) 

"Steady    Company"    (U.)    1,260 

(3  days) 

"A  Waltz  by  Strauss"  (Capital)..  2,250 
(8  days) 


"One  Hour  With  You"  (Para.)..  20,000 

"Terre  Madre"    1,000 

(Foreign    Talking  Pictures) 

"Girl    Crazy"    (Radio)    12,000 

"Hotel    Continental"    (Tiff.)   25,000 

"Are   You   Listening?"    (MGM)..  17,000 

"Wayward"    (Para.)   5.000 

"Alias  the  Doctor"  (F.  N.)   10,000 

(9  days) 

"Alias  the  Doctor"  (F.  N.)   18,000 

"Business  and  Pleasure"  (Fox)...  9,000 

"Smart   Woman"    (Radio)   3,000 

"Disorderly    Conduct"    (Fox)   8,000 

"Prestige"  (Pathe)    16.000 

"Dancers  in  the   Dark"    (Para.)..  7,500 


"One  Hour  With  You"   (Para.)..  11,000 

"Girl    Crazy"    (Radio)   8,500 

(15c-35c) 

"Are   You    Listening?"    (MGM). .  6,000 
(4  days) 

"Wayward"    (Para.)    5,000 

(3  days) 

"Play    Girl"    (F.    N.)   2,200 

(4  days) 

"The   Menace"    (Col.)    1,800 

(3  days) 

"The  Lost   Squadron"    (Radio)....  21,000 

"Are   You   Listening?"    (MGM)..  16,000 

"The    Gay    Caballero"    (Fox)...-.  25,000 

"Alias  the  Doctor"  (F.  X.)   30,000 

"One  Hour  With  You"  (Para.)...  14,000 

"Sky  Devils"  (U.  A.)   12,000 

"The  Wet  Parade"   (MGM)   14,000 

(2nd  week) 

"Strangers  in  Love"   (Para.)   10,000 

"Beauty  and  the  Boss"  (W.  B.)..  14,000 


"Shopworn"   (Col.)    45,000 

"The  Man  Who  Played  God"....  14,000 

(W.  B.)  (2nd  week) 

"Disorderly  Conduct"  (Fox)   26,000 

"Fireman,  Save  My  Child"  (F.N.)  25,000 

"Arsene   Lupin"    (MGM)   13,000 

(2nd  week) 

"Impatient  Maiden"  (U.)    14,500 

"The   Wiser   Sex"    (Para.)   18,000 


"West  .of   Broadway"    (MGM)...  3,600 

"Business   and   Pleasure"    (Fox)..  22,000 

"Play  Girl"   (W.   B.)   9,800 

(35c-50c) 

"Deadline"    (Col.)    1,950 

(4  days) 

"Law    and    Order"    (U.)    1,050 

(3  days) 

"After  Tomorrow"   (Fox)  _   8,300 

(7  days  and  Sat.  midnite  show) 

"Hotel  Continental"  (Tiff.)   9,500 

(7  days  and  Sat.  midnite  show) 

"A  Woman  Commands"  (Radio)  2,080 
(4  days) 

"The  Expert"  (W.  B.)   1,120 

(3  days) 

"Business   and   Pleasure"    (Fox)..  15.000 

"Impatient  Maiden"  (U.)   15,000 

"Two  Kinds   of   Women"    (Para.)  23,000 

"The   Wiser  Sex"    (Para.)   17,000 

"The    Big    Parade"    (MGM)   7,000 

"Play  Girl"   (W.  B.)    5,000 

"Union  Depot"   (F.   N.)   16,000 

"Racing  Youth"  (U.)    5,000 

"Cheaters  at  Play"  (Fox)   2,700 

"The  Silent  Witness"   (Fox)   6,500 

"Carnival  Boat"  (Pathe)   14,000 

"The   Wiser   Sex"    (Para.)   8,000 

"Arsene   Lupin"    (MGM)   10,500 

"Hotel    Continental"     (Tiff.)   5,000 

(4  days) 

"Nice  Women"   (U.)    3,000 

(3  days) 

"Shopworn"   (Col.)    7,000 

(4  days) 

"Disorderly  Conduct"  (Fox)    5,000 

(3  days) 

"The   Dreyfus    Case"    (Col.)   2,250 

(4  days) 

"The  Expert"   (W.  B.)    1.800 

(3  days) 

"Explorers  of  the  World"  (Raspin)  10,000 

"Broken   Wing"    (Para.)   11,000 

"Hotel   Continental"   (Tiff.)    26,000 

"Dancers  in  the  Dark"   (Para.)..  30.000 

"Final  Edition"  (Col.)   3,000 

(3  days) 

"The   Wiser    Sex"    (Para.)    8.000 

"The  Wet  Parade"   (MGM)   15,500 

($5.00  premiere-lst  week) 

"Forbidden"    (Col.)    10,000 

"The  Heart  of  New  York"  (W.  B.)  15,000 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 

High  1-23-32  "Two  Kirrds  of  Women"..  67,000 

Low  7-18  "Women  Love  Once"    26,250 

High  2-7  "Doorway  to  Hell"   38,170 

Low  3-5-32  "Broken  Lullaby"    20,000 

High  3-7  "My  Past"    46,750 

Low  6-27  "Party  Husband"    19,450 

High  4-2-32  "Cheaters  at  Play"   33,000 

Low  1-3  "Follow  the  Leader"    18,600 

High  4-11  "Dishonored"    30,350 

Low  6-6  "Tabu"    10,100 

High  12-12  "Frankenstein"    44,000 

Low  7-4  "Transgression"    13,200 

High  3-21  "City  Lights"    46,562 

Low  1-16-32  "Cock  of  the  Air"   13,000 

High  2-13-32  "Ben  Hur"    5,500 

Low  8-22  "A  Holy  Terror"    2,900 

High  11-14  "The  Spider"    35,000 

Low  3-7  "Once  a  Sinner"    20,645 

High  10-24  "Susan  LeHox"    18,661 

Low  2-27-32  "Strangers  in  Love"    8,500 

High  2-14  "No  Limit"  and  ) 

"Boudoir  Diplomat"  J   4,275 

Low  8-22  "Lawless  Women  and ) 

"Man  in  Possession"    J   1,900 

High  2-14  "Reducing"    21,300 

Low    3-26-32    "After    Tomorrow"   8,300 

High  8-15  "Politics"    29,500 

Low   3-26-32   "Hotel    Continental"    9,500 

High  6-6  "Connecticut  Yankee"    5,970 

Low  8-22  "Honeymoon  Larfe"    2,500 

High  1-30-32  "Hell  Divers"    26,000 

Low  4-9  "Ladies'  Man"    12,000 

High  12-5  "Frankenstein"    30,000 

Low  4-18  "Unfaithful"    10,000 

High  5-2  "Laugh  and  Get  Rich"   40,000 

Low  7-18  "Arizona"    18,000 

High  12-5  "Possessed"    30,000 

Low  6-20  "Vice  Squad"    14,000 

High  10-3  "Five  Star  Final"    15,000 

Low  7-4  "Big  Business  Girl"    2,000 

High  8-8  "Politics"    25,000 

Low  12-26  "Husband's  Holiday"    12,500 

High  4-11  "Connecticut  Yankee"    12,000 

Low  11-28  "Heartbreak"    3,500 

High  3-21  "City  Lights"    14,000 

Low  11-28  "Men-  in  Her  Life"    5,500 

High  1-10  "Hell's  Angels"    22,000 

Low  4-2-32  "Dancers  in  the  Dark"   7,500 

High  1-30-32  "Emma"    13,000 

Low  9-12  "American  Tragedy"    6,000 

High  2-14  "Cimarron"    18,000 

Low  2-13-32  "Murders  inthe  Rue  Morgue," 

5,503 

High  8-29  "Sporting  Blood"  and  ) 

"Murder  by  the  Clock"!  ....  15,000 

Low  2-13-32  "Hatchet  Man"  ( 

and  "No  One  Man"  f   9,000 

High  3-21  "Trader  Horn"    7,000 

Low  3-28  "Gentleman's  Fate" 

and  "Boudoir  Diplomat"  f   1,500 

High  7-31  "Trader  Horn"    36,000 

Low  10-31  "Yellow  Ticket"    9,000 

High  1-10  "Sirt  Takes  a  Holiday"   19,000 

Low  2-6-32  "Ladies  of  the  Big  House"  7,000 

High  2-7  "Little  Caesar"    30,000 

Low  11-7  "Honors  of  the  Family"    7,000 


IVt 


9 


^7'I"\7'TX  /'7  1 1 "V Vt'^Yt'C/ '!  T't'lV'/ '  I"  ' 

in  a  brilliant  setting,  with  a  brilliant  cast  headed  by 

LEW  AYRES 


wit 


MAE  CLARKE-BORIS  KARLOFF 

PLUS  Hedda  Hopper,  PLUS  Russell  Hopton,  PLUS 
Arietta  Duncan,  PLUS  J.  Farrell  MacDonald,  PLUS 
Dorothy  Peterson,  PLUS  Bert  Roach,  PLUS  Dorothy 
Revier,  PLUS  Pat  Somerset,  PLUS  Gene  Morton, 
PLUS  Florence  Lake.  HOBART  HENLEY  directed  it. 
Carl  Laemmle,  Jr.  produced  it.  Carl  Laemmle  presents  it. 


38 


MOTION    PICTURE  HERALD 


April    9,  1932 


[THEATRE  RECEIPTS CONT'D  1 


Theatres 

Houston 

Kirby    1,654  25c-50c 

Loew's    State...  2,700  2Sc-50c 

Metropolitan   ...  2,512  25c-50c 

RKO  Majestic  .  2,250  25c-50c 

Indianapolis 

Apollo    1,100  25c-50c 

Circle    2,600  25c-50c 

Indiana    3,300  25c-50c 

Lyric    2,000  25c-50c 

Palace    2,800  25c-50c 

Kansas  City 

Apollo    1,400  35c 

Liberty    1,200  25c-50c 

Mainstreet    3,049  35c-60c 

Midland    4,000  25c-50c 

Newman    2,000  35c -50c 

Pantages    2,200  20c-40c 

Uptown    2,200  25c -50c 

Los  Angeles 

Loew's  State....  2,416  35c-65c 

Orpheum    2,750  35c-65c 

Paramount    3,596  35c-65c 

RKO    2,700  35c-65c 

W.  B.  Downtown  2,400  35c-50c 

W.  B.  Western..  2,400  50c-75c 


Current  Week 


Previous  Week 


Picture 


Gross 


"Fireman,  Save  My  Child"  (F.  X.)  3.700 

"Tarzan,  the  Ape  Man"  (MGM) . .  13,000 

"Business   and   Pleasure"    (Fox)..  7.500 

"Girl  Crazy"  (Radio)    4,500 

"Impatient  Maiden"   (U.)   4,000 

"Lost  Squadron"  (Radio)   6.000 

"Shopworn"   (Col.)    20,000 

(25c-65c) 

"Disorderly   Conduct"   (Fox)    7,500 

"Arsene  Lupin"  (MGM)   9,500 

"Ben  Hur"  (MGM)    1.200 

"Disorderly    Conduct"     (Fox)   5,000 

(7  days  and  Sat.  midnite  show) 
"Girl   Crazy"    (Radio)   15,000 

(7   days   and   Sat.    late  show) 
"Tarzan,  the  Ape  Man"  (MGM). .  25,000 

(7  days  and  Sat.  midnite  show) 
"One  Hour  With  You"  (Para.)...  15.000 

(7  days  and  Sat.  midnite  show) 
"Hotel    Continental"    (Tiff.)   6.000 

"Wayward"    (Para.)    3,500 

"Hell  Divers"   (MGM)   24,500 

"Behind  the  Mask"  (Col.)    12.000 

"The  Broken  Wing"  (Para.)   17,000 

"Panama  Flo"  (Fathe)    10.000 

(25c-40c) 

"The  Heart  of  New  York"  (W.  B.)  13,500 
(25c-50c) 

"The  Heart  of  Xew  York"  (W.  B.)  5,500 
(35c-65c) 


Picture 


Gross 


"Dancers  in  the  Dark"  (Para.)..  3,000 

"The  Final  Edition"  (Col.)   6,000 

"Broken    Lullaby"    (Par.)   8.000 

"Law  and  Order"  (U.)    5,000 


"Play  Girl"   (W.  B.)   4,500 

"The  Wiser  Sex"  (Para.)   6,000 

"Lady  With  A  Past"  (Pathe)....  10,000 

"The  Unexpected   Father"   (U.)..  7,000 

"The  Passionate  Plumber"  (MGM)  7,200 


"Road   to  Life"   (Amkino)   1,000 

"After  Tomorrow"  (Fox)    3,000 

"The  Silent  Witness"  (Fox)   14,000 


"Greeks  Had  A  Word  For  Them" 
(U.  A.) 

"Alias  the  Doctor"  (F.  N.)  

"The  Unexpected  Father"  (U.).. 

and  "Pagan  Lady"  (Col.) 
"Nice    Women"  (U.)  


16,000 
8,000 
5,200 
3,500 


"She  Wanted  A  Millionaire"  (Fox)  19,000 

"Lady  With  A  Past"  (Pathe)....  11,500 

(2nd  week) 

"The   Wiser  Sex"    (Para.)   14,000 

"Nice  Women"   (U.)   9,500 

"The  Man  Who  Played  God"   16,000 

(W.  B.) 

"Play  Girl"    (F.  N.)    7,000 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 


High  3-7  "Abraham   Lincoln"    9,500 

Low  3-26-32  "Dancers  in  the  Dark"   3,000 

High  5-2  "Trader  Horn"    19.800 

Low  6-27  "Five  and  Ten"    5,000 

High  10-24  "Palmy  Days"    14,000 

Low  7-25  "Secret  Call"    6,500 

High  2-14  "Cimarron"    18,000 

Low  1-16-32  "Girl  of  the  Rio"   2,000 


High  6-13  "Daddy  Long  Legs"   10,000 

Low   12-26  "Surrender"    3,300 

High  2-14  "Cimarron"    13,000 

Low  8-22  "Traveling  Husbands"   4,000 

High  1-17  "Her  Man"    25,000 

Low  3-26-32  "Lady  with  a  Past"   10,000 

High  1-10  "Under  Suspicion"   13.000 

Low  9-12  "East  of  Borneo"    5,750 

High  5-2  "Trader  Horrf"    22,000 

Low  2-27-32  "Freaks"    6,750 


High  1-9-32  "Peach  O'  Reno"    25,500 

Low  3-26-32  "The  Silent  Witness"    14,000 

High  1-23-32  "Hell  Divers"    30,400 

Low  5-9  "Quick  Millions"    7,500 

High  2-27-32  "Shanghai  Express"   25,000 

Low  3-26-32  "Alias  the  Doctor"    8,000 


High  1-10  "Girl  of  Golden  West"    8,000 

Low  4-2-32  "Wayward"    3,500 


High  10-25  "Susan  Lenox"   

Low  3-5-32  "The  Silent  Witness"  

High  1-9-32  "Frankenstein"   

Low  12-26  "Heaven  oif  Earth"   

High   10-31   "Beloved  Bachelor"  

Low  2-6-32  "Tomorrow  and  Tomorrow" 

High  1-9-32  "Men  of  Chance"  

Low  2-6-32  "The  Secret  Witness"   

High  2-7  "Little  Caesar"   

Low  10-10  "I  Like  Your  Nerve"   


39,000 

6,963 
34,000 

6,500 
41,000 

7,500 
22,100 

7,000 
27,000 

7,000 


Milwaukee 

Alhambra    2,660  25c-50c 

Garden    1,150  25c-50c 

Pabst    2,587  35c-50c 

Palace    2,587  25c-60c 

Riverside    2,180  25c-60c 

Strand    1,406  25c-50c 

Warner    2,500  25c-60c 

Wisconsin    3,275  25c-65c 

Minneapolis 

Aster    812  20c-25c 

Lyric    1.238  20c-40c 

Minnesota    4,000  30c-75c 

Pantages    1,500  25c-50c 

RKO  Orpheum  .  2,900  25c-50c 

State    2,300  25c-50c 

Montreal 

Capitol    2,547  25c-60c 

Imperial    1,914  15c-40c 

Loew's    3,115  25c-75c 


"Cohens  and  Kellvs  in  Hollywood"  9,000 
(U.) 

"Greeks  Had  A  Word  For  Them"  9,300 

(U.   A.)    (8  days) 

"Ein  Burschenlied  Aus  Heidelberg"  3.000 

(Ufa)   (6  days) 

"Devils    Lottery"    (Fox)   7.S0O 

"Young  Bride"  (Pathe)    12,00!) 

"Ben    Hur"    (MGM.)   4.000 

"Alias   the   Doctor"    (F.    X.)   S.200 

"Emma"    (MGM)    16,800 

"The  Menace"   (Col.)    700 

(3  days) 

"Men  in  Her  Life"  (Col.)   700 

(4  days) 

"The  Final  Edition"  (Col.)   2,500 

"One  Hour  With  You"   (Para.)..  24,000 

"Sky  Devils"   (U.  A.)   4.500 

"Girl   Crazy"    (Radio)   14,000 

"Fireman,  Save  My  Child"  (F.  N.)  9,000 


'Dancers  in  the  Dark"  (Para.)..  13,000 
and   "Strangers  in   Love"  (Para.) 

"II  Est  Charmant"  (Para. -French)  4,000 


"Fireman.  Save  My  Child"  (F.  N.)  16,500 

(30c-75c) 


"Steady  Company"   (U.)   6,500 

"Cock  of  the  Air"  (U.  A.)   6,800 

(2nd  week) 


"Freaks"    (MGM)   7,000 

"Carnival   Hmt"    (Pathe)   13.500 

"Play  Girl"   (W.  B.)   7,300 

"Dancers  in  the  Dark"   (Para.)..  12,800 


The  Deceiver"   (Col.)   700 

(3  days) 

"The  Mad  Genius"  (W.  B.)   700 

(4  days) 

"Wayward"   (Para.)    2,000 

"Alias  the  Doctor"   (F.  N.)   25,000 

"Greeks  Had  A  Word  for  Them"  4,000 
(U.  A.) 

"Prestige"   (Pathe)   12,000 

8,000 


'Disorderly  Conduct"  (Fox). 


'The  Expert"  (W.  B.)  and  "She 
Wanted   A  Millionaire"  (Fox) 

"Stamboul"    (British-Para.)  and.. 
'Cannonball    Express"    (Sono  Art) 


9,000 


3,000 


High  2-20-32  "The  Guardsman"    2,000 

Low  4-18  "Men  Call  It  Love"    900 


High  5-30  "Kiki"    4,000 

Low  1-24  "Men  on  Call"    1,200 

High  6-27  "Daddy  Long  Legs"   32,000 

Low  12-19  "His  Woman"    18,000 


High  12-14  "Cimarron"    30,000 

Low  3-26-32  "Prestige"    12,000 

High   1-2-32  "Sooky"    10,000 

Low  14-18  "Body  and  Soul"    6,000 


'Play    Girl"    (W.  B.). 


13,000 


High  1-10  "Just  Imagine"   

Low  12-25  "The  Guardsman-"  ) 
and  "The  Tip-Off"  ) 

High   1-17   'Office  Wife"   

Low  12-26  "Mad  Parade"  and  ) 
;"  1 


18,000 

8,000 
10,000 


"Reckless  Living"  f   2,800 

High  4-2-32  "Fireman,  Save  My  Child"  16,500 
Low  7-18  "Stepping  Out"    9,000 


April    9,  1932 


MOTION    PICTURE  HERALD 


39 


[THEATRE  RECEIPTS —  CONT'D ] 


Theatres 


Current  Week 


Previous  Week 


Picture 


Gross 


Picture 


Gross 


Montreal  (Cont'd) 

Palace                    2,600  25c-99c 

Princess                 2,272  2Sc-65c 

Strand                      750  15c-50c 

New  York 

Capitol                   4,700  3Sc-$1.50 

Embassy                   598  25c 

Mayfair                  2,300  35c-85c 

Paramount              3,700  40c-$1.00 

Rialto                    1,949  40c-$1.00 

Rivoli                     2,103  40c-$1.00 

Roxy                     6,200  35c-$1.50 

Strand                    3,000  35c-85c 

Warner    1,490  50c-75c 

Winter  Garden..    1,493  35c-$1.00 


Oklahoma  City 

Capitol    1,200  10c-50c 

Criterion    1,700  10c-50c 

Liberty    1,500  10c-35c 

Mid-West    1,500  10c-50c 

Omaha 

Orpheum    3,000  25c-60c 

Paramount    2,900  25c-60c 

World    2,500  25c-40c 

Ottawa 

Avalon    990  15c-35c 

Capitol    2,592  15c-60c 

Centre    1,142  15c-60c 

Imperial    1,091  10c-40c 

Regetft    1,225  15c-60c 

Rideau    1,000  10c -35c 


Philadelphia 

Arcadia    600  50c 

Boyd    2,400  35c-75c 

Earle    2,000  25c-65c 

Fox    3,000  35c-75c 


"One  Hour  With  You"   (Para.)..  19,500 

(30c-99c-8  days) 

"The  Lost  Squadron"  (Radio)  and  12,000 
"Way  Back  Home"  (Radio) 

"Two  Kinds  of  Women"  (Para.)  4,300 
and  "High  Pressure"  (W.  B.) 


"Tarzen,   the  Ape   Man"    (MGM)  81,356 

All    Newsreel    7,562 

"Girl  Crazy"  (Radio)   18,815 

"The    Broken    Wing"    (Para.)....  70,600 

"One  Hour  With  You"   (Para.)..  45,500 

OVz  days) 

"One  Hour  With  You"  (Para.)  ..  43,900 
(7H  days) 

"Gay  Caballero"  (Fox)   49,500 

•The  Missing  Rembrandt"   8,012 

(Monogram) 

"Alias   the  Doctor"    (F.   N.)   4,200 


"The    Crowd  Roars" 
(2nd  week) 


(W.    B.)...  56,231 


"Tarzan,  the  Ape  Man"  (MGM)..  6,500 

"One  Hour  With  You"   (Para.)..  6,000 

"Silent  Witness"  (Fox)    700 

(3  days) 

"She  Wanted  A  Millionaire"  (Fox)  1,500 
(4  days) 

"Alias  the  Doctor"  (F.  N.)   5,500 

"Girl  Crazy"   (Radio)   11,500 

"Polly   of   the   Circus"    (MGM)..  10,500 

"The  Guardsman"  (MGM1  and....  5,600 
"Business   and   Pleasure"  (Fox) 


"Lion  and  the  Lamb"   (British)..  1,750 
and  "Private  Lives"  (MGM) 
(3  days) 

"Hell  Divers"  (MGM)  and   1,400 

"A  Dangerous  Affair"  (Col.) 
(3  days) 

"One  Hour  With  You"  (Para.)...  10,500 

"Fireman,  Save  My  Child"  (F.  N.)  5,500 
(6  days) 

"Shanghai   Express"    (Para.)   1,900 

(3  days) 

"The  Wiser  Sex"  (Para.)    1,900 

(3  days) 

"Polly  of  the  Circus"  (MGM)   3,200 

(3  days) 

"After  Tomorrow"   (Fox)    2,800 

(3  days) 

"Compromised"  (F.  N.)  and   2,100 

"Desert   Song"  (revival) 
(3  days) 

"Devotion"  (Pathe)  and    1,900 

"Song  of   the   Flame"  (revival) 
(3  days) 

"Hell  Divers"  (MGM)   3,800 

(6  days) 

"One  Hour  With  You"   (Para.)..  18,500 
(6  days) 

"The  Big  Timer"   (Col.)    19,000 

(6  days) 

"Disorderly  Conduct"  (Fox)    21,000 

(6  days) 


"Shanghai   Express"    (Para.)   8,500 

(2nd  week) 

"Age  for  Love"  (U.  A.)  and   8,500 

"The  Struggle"   (U.  A.) 

"Delicious"   (Fox)   and   3,300 

"Union  Depot"  (F.  N.) 


"Polly  of  the  Circus"  (MGM)....  51,000 

All    Newsreel    7,585 

"The  Lost  Squadron"  (Radio)   21,000 

(2nd  week) 
"Dancers  in  the  Dark"   (Para.)  ..65,200 

"Shanghai    Express"    (Para.)   17,800 

(5th  week-6  days) 

"Sky  Devils"   (U.  A.)   9,700 

(3rd  week-6  days) 

"Hotel  Continental"  (Tiff.)   40,000 

"Play  Girl"    (W.   B.)   23,321 

"The  Expert"   (W.  B.)   2,500 

"Alias  the  Doctor"  (F.  N.)   21,000 

(3rd  week-5  days) 

"The  Crowd  Roars"  (W.  B.)   17,802 

(2  days-lst  week) 

"The   Wiser   Sex"    (Para.)   4,000 

"Greeks  Had  A  Word  for  Them"  5,200 
(U.  A.) 

"Law  and  Order"  (U.)    1,900 

(4  days) 

"Three    Wise   Girls"    (Col.)   1,000 

(3  days) 

"Charlie   Chan's   Chance"    (Fox)..  4,500 


"Impatient    Maiden"    (U.)   10,500 

"Fireman,  Save  My  Child"  (F.  N.) 


"The  Hatchet  Man"  (F.  N.)  and.. 
"West  of  Broadway"  (MGM) 


5,500 
6,250 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 


High  4-2-32  "One  Hour  With  You"....  19,500 

Low  12-26  "The  Yellow  Ticket"    10,500 

High  4-1  "City  Lights"   22,500 

Low  7-18  "Colonel's  Lady"    7,200 

High   2-14    "London    Calling"  ) 

and  "Sisters"  f   5,200 

Low  6-27  "East  Lynne"  and  ) 

"Can  Love  Decide?"  \   3,000 

High  1-9-32  "Mata  Hari"    110,466 

Low   12-19  "Flying  High"    48,728 

High  1-3  Newsreels    9,727 

Low  7-4  Newsreels    7,085 

High  12-12  "Frankenstein"    53,800 

Low  3-12-32  "Impatient  Maiden"   11,000 

High   2-7   "Finn   and   Hattie"    85,900 

Low  12-26  "Heaven  on  Earth"    35,700 

High  2-27-32  "Shanghai  Express"   64,600 

Low   6-27    "Dracula"    and  \ 

"Hell's    Angels"    )   4,500 

High  1-9-32  "Dr.  Jekyll  and  Mr.  Hyde"  67,100 

Low  12-19  "The  Struggle"   14,100 

High    1-2-32    "Delicious"    133,000 

Low  3-5-22  "Cheaters  at  Play"    30,000 

High  1-17  "Little  Caesar"    74,821 

Low  4-2-32  "The  Missing  Rembrandt"..  8,012 

High  1-3  "Viennese  Nights"    16,968 

Low  8-22  "Disraeli,"  "General  Crack" 
"Noah's  Ark,"  "Weary  River,"  "Son 
of  the  Gods,"  "On  With  the  Show," 

"Gold  Diggers  of   Broadway"   1,646 

High  9-19  "Five  Star  Final"    59,782 

Low  6-6  "Maltese  Falcon"    16,692 

High  2-7  "Illicit"    11,000 

Low  2-20-32  "Beast  of  the  City"   3,500 

High  2-21  "Cimarron"    15,500 

Low  12-5  "Consolation  Marriage"    4,400 

High  1-24  "Under  Suspicion"    7,200 

Low  6-20  "Big  Fight"  and  ) 

"Drums  of  Jeopardy"  j  

High  9-19  "Young  as  You  Feel"   11,000 

Low    3-12-32    "Prestige"    4,000 

High  2-14  "Cimarron"    25,550 

Low   3-26-32   "Impatient   Maiden"    10,500 

High   3-19-32   "Broken    Lullaby"    16,250 

Low  3-26-32  "Fireman,  Save  My  Child"  5,500 

High  4-11  "Men  Call  It  Love"    16,000 

Low  11-28  "The  Cisco  Kid"    4,500 


High  1-2-32  "Sidewalks  of  New  York"] 

and  "Viennese  Nights"  and  \  3,700 
"Alexander  Hamilton"  J 
Low  6-27  "My  Past"  and  \ 

"Fifty  Million1  Frenchmen"  |  ....  1,900 

High  5-16  "Devil  to  Pay"    6,300 

Low  1-3  "Sunny"    2,900 

High  5-9  "Trader  Horn"    7,000 

Low  3-26-32  "The  Expert"  and  \ 

"Working  Girls"      J....  2,200 

High  1-23-32  "Suicide  Fleet"  and) 

"Dance  Team"         f   6,200 

Low  12-26  "Cuban  Love  Song"  ? 

and  "His  Women"  )   3,909 


''Manhattan  Parade"  (W.  B.)   1,200 

(3  days.) 

'Taxi"  (W.   B.)    1,100 

(3  days) 

"Strangers  in  Love"  (Para.)    5,000 

(5  days) 

'The  Vagabond  King"  (Para.)   1,900 

(3  days) 

:'No,  No,  Nanette"  (F.  N.)    1,600 

(3  days'' 

'The  Expert"  (W.  B.)   1,200 

(3  days'1 

"Working  Girls"   (Para.)    1,000 

(3  days) 

"The  Passionate  Plumber"  (MGM)  2,100 
(3  days) 

"Nice  Women"   (U.)   1,900 

(3  days) 

"Union   Depot"   (F.   N.)    1,500 

and  "Hit  the  Deck" 
(Radio)  (3  days) 

"Charlie  Chan's  Chance"  (Fox)   1,600 

and  "Dance  Team"  (Fox) 
(3  days) 


'Two  Kinds  of  Women"   (Para.)     2,900      High  12-17  "The  Guardsman"    6,500 

T     I    uyj}  a   11  r    ,  .      m                        Low  1-9-32  "West  of  Broadway"    2,000 

Greeks  Had  A  Word  for  Them"  17,000   

(U.  A.)  (6  days) 

"The  Heart  of  New  York"  (W.  B.)  18,000      High  1-2-32  "Makers  of  Men"   27,000 

„„,    (6.dav?»,             „                                 Low  11-28  "Touchdown"    13,000 

Shop  Angel     (Tower)                       17,000      High  2-7  "Man-  Who  Came  Back"   40,000 

1°  days)                                                 Low  3-26-32  "Shop  Angel"    17,000 


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42 


MOTION    PICTURE  HERALD 


April    9,  1932 


[THEATRE  RECEIPTS —  CONT'D] 


Theatres 


Current  Week 


Previous  Week 


Picture 


Gross 


Picture 


Gross 


Philadelphia  (Cont'd) 

Karlton    1,000  40c-50c 

Keith's    1,800  30c-50c 

Mastbaura    4,800  35c-75c 

Stanley    3,700  35c-7Sc 

Stanton    1,700  25c-65c 

Portland,  Ore. 

Fox  Paramount.  3,068  25c-60c 

Hamrick's  Music  1,800  25c-35c 
Box 

RKO   Orpheum  1,700  25c-50c 

United   Artists..      945  25c-35c 

Providence 

Fays    1,600  15c-S0c 

Loew's  State  ..  3.800  15c-50c 

Majestic    2,400  15c-S0c 

Paramount    2,300  15c-50c 

RKO  Albee    ....  2,300  15c-75c 

RKO  Victory  ..  1,600  10c-35c 

St.  Paul 

Paramount    2,300  25c-50c 

Riviera    1,300  25c-50c 

RKO  Orpheum  2,600  25c-50c 

Shubert    1,500  15c-40c 

Tower    1,000  15c-25c 

San  Francisco 

El  Capitan    3,100  25c-60c 

Filmart  Foreign  1,400  35c-50c 
Talkies 

Fox    4,600  35c-60c 

Golden  Gate  ...  2,800  25c-60c 

Orpheum    3,000  35c-60c 

Paramount    2,670  25c-60c 

United    Artists.  1,200  25c-60c 

Warfield    2,700  35c-60c 

Warners    1,385  35c-50c 

Seattle 

Blue  Mouse  ....     950  25c 

Fifth  Avenue...  2,750  35c-75c 

Liberty    2,000  10c-25c 

Music  Box    950  25c-75c 

Paramount    3,150  25c- 50c 

RKO  Orpheum..  2,650  25c-75c 

Toronto 

Imperial    3,444  15c-75c 

Loew's    2,088  15c-75c 

Shea's    2,600  30c-75c 

Tivoli    1,600  15c-60c 

Uptown    3,000  15c-60c 


"Lost   Squadron"    (Radio)    4,500 

(5  days) 

"Greeks  Had  A  Word  For  Them"  8,000 

(U.  A.)  (6  days) 

"Alias   the  Doctor"    (F.   N.)   41,000 

(6  days) 

"The  Hatchet  Man"   (F.  N.)   17,000 

(6  days) 

"Hotel  Continental"   (Tiff.)   8,000 

(6  days) 

"One  Hour  With  You"  (Para.)...  13,000 

"Alias   the   Doctor"    (F.   N.)   3,700 

"Girl  Crazy"   (Radio)    12,000 

"Dancers  in   the  Dark"   (Para.)..  3,000 


'Beauty  and  the  Boss"  (W.  B.) . .  8,200 

'Tarzan,  the  Ape  Man"  (MGM) . .  19,500 

"Play  Girl"    (W.   B.)   10,800 

"One  Hour  With  You"   (Para.)...  10,200 

"Girl  Crazy"  (Radio)    10,000 

"Big   Timer"    (Col.)    2,800 

"One  Hour  With   You"   (Para.)..  9,000 

"Strangers   in    Love"    (Para.)   5,000 

"Girl  Crazy"   (Radio)    12,000 

"Arrowsmith"   (U.  A.)   3,000 

"The  Final  Edition"  (Col.)   2,000 

"Lovers  Courageous"  (MGM)   13,000 

"A  Waltz  by  Strauss"   (German)  4,500 

"Arsene  Lupin"  (MGM)   35,000 

"The   Menace"   (Col.)   15,000 

"Lost  Squadron"    'Radio)    18,000 

"One  Hour  With  You"  (Para.)...  20,000 

"Greeks  Had  A  Word  for  Them"  10,000 
(U  A.) 

"Dancers  in  the  Dark"  (Para.)...  ly.OOO 

"Fireman,  Save  My  Child"  (F.  N.)  9,500 
(2nd  week) 


•Love  Affair"   (Col.)   4,500 

"One  Hour  With  You"  (Para.)...  14,000 

"High  Speed"   (Col.)   6,000 

"The  Hatchet  Man"  (F.  N.)   6,500 

"The  Broken  Wing"  (Para.)  and..  7,500 
"After  Tomorrow"  (Fox) 

"Girl    Crazy"    (Radio)   13,500 


"Fireman.  Save  My  Child"  (F.N.)  22,000 
(6  days) 

"Passionate  Plumber"   (MGM)....  15,500 
(6  days) 

"Nice  Women"  (U.)    14,500 

(6  days) 

"One  Hour  With  You"   (Para.)..  17,000 
(6  days) 

"Business   and    Pleasure"    (Fox)..  13,500 
(6  days) 


"No  One  Man"  (Para.)   4,000 

(6  days) 

"A  Woman  Commands"  (Radio)..  7,000 
(6  days) 

"Polly  of  the  Circus"  (MGM)...  35,000 

(6  days) 

"Lost  Squadron"  (Radio)   12,500 

(6  days -2nd  week) 

"Beast  of  the  City"  (MGM)   7,000 

(6  days-2nd  week) 

"Sky  Devils"  (U.  A.)   13,000 

"The    Expert"    (W.    B.)   4,200 

"Impatient  Maiden"  (U.)    10,000 

"After  Tomorrow"   (Fox)    3,500 

"Police  Court"  (Monogram)   5,200 

"The  Passionate  Plumber"  (MGM)  8,500 

"The  Wiser  Sex"  (Para.)   6,300 

"Hell's   House"    (Zeidman)   5,000 

"The  Impatient  Maiden"  (U.)   8,000 

"Discarded  Lovers"  (Mayfair)  and  2,000 
"Law  and  Order"  (U.) 

"Alias  the  Doctor"   (F.  N.)   8,000 

"Dancers  in  the  Dark"   (Para.)..  6,000 

"Prestige"    (Pathe)    12,000 

"The  Struggle"   (U.   A.)   2,500 

"Beast   of  the   City"    (MGM)....  2,000 

"Emma"  (MGM)    15,500 

"The  Flute  Concert  of  Sans  Souci"  2,750 
(German) 

"After  Tomorrow"   (Fox)    32,000 

"Carnival   Boat"   (Pathe)   12,500 

"Silent  Witness"  (Fox)   15,000 

"Strangers  in  Love"  (Para.)   13,500 

"Sky  Devils"  (U.  A.)   7,000 

(2nd  week) 

"Gay  Caballero"   (Fox)   20,000 

"Fireman,  Save  My  Child"  (F.  N.)  19,000 
(1st  week) 

"Play  Girl"  (W.  B.)   3,500 

"Polly  of  the  Circus"  (MGM)....  12,000 

"The  Gay  Buckaroo"  (Allied)  and  5,500 
"Pleasure"  (Artclass) 

"Greeks  Had  A  Word  for  Them"  6,000 
(U.  A.) 

"She  Wanted  A  Millionaire"  (Fox)  7,500 
and  "The  Wiser  Sex"  (Para.) 

"Ladies  of  the  Jury"  (Radio)   13,000 

"Strangers  in  Love"  (Para.)   16,500 

(6  days) 

"Greeks  Had  a  Word  for  Them"  11,500 

(U.  A.)  (6  days) 

"A   Warm   Corner"    (British)   14,500 

(6  days) 

"Murders  in  the  Rue  Morgue"  (U.)  10,000 
(6  days) 

"Two  Kinds  of  Women"  (Para.)..  9,000 
(6  days) 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 


High  5-2  "City  Lights"    8,000 

Low   3-21    "Resurrection"    3,000 

High  1-30-32  "Arrowsmith"    27,000 

Low  3-26-32  "A  Woman  Commands"..  7,000 

High  1-2-32  "Her  Majesty,  Love"    65,000 

Low  10-24  "24  Hours"    28,000 

High  12-19  "Frankenstein"    31,000 

Low  7-25  "Rebound"    8,000 

High  3-21  "Last  Parade"   16,500 

Low  2-27-32  "Men  In  Her  Life"    7.000 

High   1-3   "Paid"    26,000 

Low  5-23  "Young  Sinners"    11,000 

High  2-14  "Cimarron"    20,000 

Low  5-23  "Irorf  Man"    8,500 

High  1-10  "Hell's  Angels"    12,500 

Low  3-5-32  "Shanghai  Express"   2,500 

High  2-7  "Inspiration"    25,500 

Low  3-26-32  "The  Passionate  Plumber"  8,500 

High  1-30-32  "Union  Depot"   11,200 

Low  12-26  "Her  Majesty,  Love"  and ) 

"Under  Eighteen"            J  . .  5,100 

High   3-14   "Unfaithful"    14,000 

Low  8-8  "Secret  Call"   4,500 

High  3-19-32  "Behind  the  Mask"    15,800 

Low  7-4  "Sweepstakes"    3,200 

High  2-14  "Last  Parade"    11,000 

Low  11-21  "Way  Back  Home"    1,500 

High  8-22  "Smiling  Lieutenant"    12,000 

Low  1-17  "Paid"    7,000 

High  9-5  "Huckleberry  Finrt"    9,000 

Low  1-17  "Just  Imagine"   1,500 

High  2-14   "Cimarron"    28,000 

Low    1-30-32   "Forbidden"    10,000 

High  10-3  "Penrod  and  Sam"    4,000 

Low  1-24  "Along  Came  Youth"    1,000 

High  8-15  "Daddy  Long  Legs"    16,750 

Low  12-19  "Susan  Lenox"    12,000 

High   1-3   "Lightning"    70,000 

Low  2-20-32  'The  Guardsman"    29,000 

High  7-11  "Lawless  Woman"    20,000 

Low  7-4  "Lover  Come  Back"    9,500 

High  12-12  "Frankenstein"    23,000 

Low  2-20-32  "Prestige"    5,000 

High  1-9-32  "The  Champ"    35,600 

Low  7-18  "Women"  Love  Once"    10,000 

High  3-14  "Parlor,  Bedroom  and  Bath"  28,000 

Low  1-30-32  "X  Marks  the  Spot"   15,000 

High  3-26-32  "Fireman,  Save  My  Child"  19,000 

Low  11-28  "I  Like  Your  Nerve"    4,000 

High  4-18  "Trader  Horn"    17,000 

Low   1-2-32  'The   Boudoir  Diplomat"..  7,000 

High  1-10  "The  Lash"    11,500 

Low  3-12-32  "Morals  for  Women") 

and  "Hotel  Continental"  J   5,000 

High  2-28  'City  Lights"    14,000 

Low  2-6-32  "High   Pressure"    5,500 

High  1-10  "Paid"    18,000 

Low  3-19-32  "Dancers  in  the  Dark") 

and  "Cheaters  at  Play"]'..  7,000 

High  10-31  "Spirit  of  Notre  Dame"....  18,000 

Low  3-21  "Kept  Husbands"    10,000 

High  3-5-32  "Shanghai  Express"   25,500 

Low  6-20  "Always  Goodbye"    13,000 

High  4-18  "City   Lights"    22,000 

Low   12-19  "Ben   Hur"    9,500 

High  11-14  "Skyline"    16,500 

Low  6-27  "Painted  Desert"   10,000 

High  2-28  "Cimarron"    19,500 

Low  11-14  "The  Mad  Genius"    7,500 

High  4-25  "Don't  Bet  On  Women"  ...  14,000 

Low  10-17  "Ten  Night  irt  a  Barroom"..  8,300 


IT  TAKES  BORZAGE 
TO  GIVE  A  PICTURE 


—  and  this  has  it!  American  boyhood  on 
the  threshold  of  manhood.  Plunging  gaily 
ahead  —  always  unafraid,  sometimes  un- 
loved, seldom  understood.  A  picture  for 
adults  that  kids  can  enjoy. 

Its  humanness  will  open  the  nation's  purse 
strings. 

FRANK  BORZAGE'S 

YOUNG 

ANERIC1 


with 

SPENCER  TRACY 
DORIS  KENYON 
TOMMY  CONLON 

RALPH  BELLAMY  «  BERYL  MERCER 

Based  on  John  Frederick  Baliard's  play 
Screen  play  by  William  Conselman 


A  FOX  PAY  DATE 


44 


MOTION    PICTURE  HERALD 


April    9,  1932 


JENKINS*  C€l_yUM 


Fort  Worth,  Texas 

DEAR  HERALD: 

The  farther  we  get  away  from  Hollywood 
and  the  more  we  think  about  it  the  more 
peeved  we  get.  When  Will  Rogers,  Joe  E. 
Brown,  Clark  Gable  or  Chic  Sale  and  boys 
like  those  go  away  and  come  back,  Holly- 
wood gets  out  the  brass  band  and  throws  a 
big  feed  for  'em,  but  when  we  went  there 
the  town  was  as  indifferent  about  it  as  a 
biscuit  shooter  in  the  Brown  Derby  cafe. 
We  stayed  there  over  three  months  and  we'll 
betcha  there  weren't  over  twenty  thousand 
people  knew  we  were  in  town,  and  there's 
no  doggone  sense  in  a  town  acting  that  way, 
that's  why  it  doesn't  improve  faster  than  it 
does. 

We've  got  one  good  friend  out  there  we 
can  tie  to,  and  that's  Miss  Mildred  Early, 
the  lady  who  regulates  things  and  puts  pep 
into  the  Herald  office,  and  who  handled  our 
mail  and  cashed  our  checks  and  read  our 
postal  cards  for  us.  She  told  us  that  she 
was  sorry  to  see  us  leave,  which  would  indi- 
cate that  she  was  brought  up  by  a  mighty 
good  family. 

V 

Texas  Is  a  Big  Subject 

We  presume  that  when  Mr.  Ramsaye  got 
down  in  Georgia  he  thought  he  was  a  long 
ways  from  New  York,  but  compared  to 
Texas  that  would  be  only  a  before  breakfast 
jaunt.  When  you  leave  El  Paso  in  the 
morning  you  expect  to  be  at  Ft.  Worth  for 
lunch  but  you  have  to  romp  on  the  gas  if 
you  get  there  by  the  second  night.  They 
could  lay  Texas  down  on  Massachusetts, 
Vermont,  Rhode  Island  and  Connecticut  and 
enough  would  lap  over  to  make  New  York 
and  New  Jersey  and  you  wouldn't  know 
what  to  do  with  the  balance  after  that. 

If  you  don't  think  Texas  is  a  big  state  ask 
Speaker  Garner,  and  if  you  don't  think 
Texas  is  for  Speaker  Garner  for  president, 
ask  Texas,  she'll  tell  you,  and  if  you  want  to 
know  if  we  are  for  Speaker  Garner  for 
president  ask  us  and  we'll  tell  you  that  we 
are  for  Charles  G.  Dawes  because  we  are  fed 
up  on  "Investigating  Committees,"  and  the 
brand  of  ''economy"  that  Congress  and  the 
Administration  have  been  giving  us,  but  then 
that's  politics,  and  we're  no  politician. 

"Regular"  Showmen 

Pecos,  Texas,  is  a  town  the  state  can  be 
proud  of.  This  is  largely  due  to  H.  H. 
Johnson,  who  manages  the  Grand  Theatre. 
Johnson  is  a  live  one.  When  he  played 
"Cimmaron,"  he  went  out  to  the  edge  of 
town  (and  the  edge  of  town  isn't  very  far 
out)  and  staked  off  five  hundred  lots  and  got 
five  hundred  children  to  make  the  "run" 
just  as  they  did  when  they  opened  the 
Cherokee  strip  pictured  in  "Cimmaron."  Did 
Johnson  do  business  with  the  picture?  Ask 
Johnson.  When  he  played  "Frankenstein," 
he  got  three  or  four  circus  wagons  that  had 
been  left  in  town  and  got  permission  from 
the  mayor  to  park  them  in  the  street  and 
he  plastered  them  all  over  with  "Franken- 
stein" paper,  and  that  night  paw  and  maw 
and  all  the  kids  in  west  Texas  saw  "Frank- 
enstein." That's  the  kind  of  a  showman 
Johnson  is. 

Jack  Laird,  who  operates  the  Lyric  thea- 
tre at  Odessa,  is  another  live  one.  Jack 


said  he  would  like  to  join  the  "Round 
Table  Club"  if  he  was  sure  Chick  Lewis 
would  permit  him.  We  asked  him  if  he 
snored  in  his  sleep  and  he  said  he  didn't. 
We  told  him  Chick  was  very  particular  and 
didn't  allow  anyone  to  join  who  snored,  but 
if  he  would  make  out  an  application  and 
send  it  to  Chick  with  a  promise  to  write 
something  for  the  Round  Table  Club  we 
were  sure  he  would  send  him  a  membership 
card  and  button.  We  are  expecting  Jack  to 
do  it. 

V 

Neligh,  Neb. 

From  Tucson,  Arizona,  to  Neligh,  Ne- 
braska, is  just  1,720  miles,  and  to  drive  that 
distance  with  your  left  hand  is  quite  a  task 
if  you  ask  us. 

Our  right  shoulder  went  on  the  bum  after 
leaving  Tucson  and  it  was  about  as  useful 
as  horns  on  a  jackrabbit.  We  don't  know 
whether  it  has  gone  neuratic,  rheumatic  or 
democratic,  but  it  has  gone  something,  and 
if  this  colyum  sounds  to  you  like  a  one- 
handed,  left-handed  raving  you  will  know 
what's  the  matter. 

We  stopped  at  McPherson,  Kansas,  to  call 
on  Mr.  Woolbridge,  who  operates  the 
Tourny  theatre,  and  he  was  not  to  be  found. 
We  told  Mrs.  Woolbridge  of  our  condition 
and  she  suggested  we  go  up  to  their  house 
and  she  would  bathe  our  shoulder  in  limi- 
ment,  which  was  very  kind  of  her,  but  we 
didn't  feel  like  we  could  stop,  so  we  hurried 
on. 

At  Belleville,  Kansas,  we  pulled  up  to  call 
on  Sam  Blair  of  the  Blair  theatre  and  that 
guy  was  out  of  town  just  as  he  usually  is. 
We  met  Mrs.  Blair  and  said  that  unless  our 
shoulder  got  better  it  was  quite  likely  this 
colyum  would  be  minus  for  a  couple  of 
weeks  or  so,  and  when  we  told  her  that  she 
threw  up  both  hands  and  said,  "Oh  my 
Lord,  we're  sunk  now.  With  this  depression, 
poor  pictures  and  high  film  rental  and  losing 
money  every  day  and  now  this  calamity, 
what  next"  ? 

When  we  got  home  we  went  up  to  the 
door  and  rapped  and  when  our  wife  came  to 
the  door  we  said,  "Madam,  we  trust  you 
will  pardon  this  seeming  intrusion,  but 
might  we  be  privileged  to  pluck  an  icicle 
from  the  eaves  of  your  dwelling?  We 
haven't  had  a  bite  to  eat  since  day  after  to- 
morrow and  this  will  be  the  third  day."  And 
she  replied,  "No  sir,  you  may  not.  I  am 
saving  those  icicles  to  make  ice  cream  on 
the  Fourth  of  July.  Avaunt,  you  itinerant 
vagabond."  Now  wasn't  that  a  nice  way  for 
one's  wife  to  talk  after  her  perfectly  good 
husband  had  been  away  from  home  for  half 
a  year?  Well,  that's  the  way  with  these 
women,  if  we  had  been  the  plumber  or  ice- 
man it  might  have  been  different. 

If  you  have  never  tried  to  operate  a  type- 
writer with  your  left  hand  just  try  it  once 
and  see  how  you  make  out,  it's  a  lot  of  fun, 
we  don't  think. 

So  now  you  boys  may  have  to  try  and 
struggle  along  without  this  colyum  for  an 
issue  or  two,  which  will  be  tough  on  you, 
we  know,  and  we  are  going  to  ask  Ernie  to 
fill  this  space  with  that  picture  we  had  taken 
with  Elisa  Landi  or  Ralph  Bellamy  and 
that  ought  to  help  some. 

J.  C.  JENKINS 
The  HERALD  Man 


Ryan  Named  to  Manage  Pathe 
Now  Among  I  I  Leasing  Studios 

Phil  Ryan,  former  head  of  Metropolitan 
Studios,  has  been  signed  by  Radio  to  man- 
age the  old  Pathe  plant  in  Culver  City, 
which  will  be  operated  as  a  leasing  studio 
for  independents.  It  is  equipped  to  handle 
as  many  as  10  features  at  one  time. 

With  the  addition  of  Pathe,  there  are  11 
Coast  plants  available  for  leasing.  There  is 
understood  to  be  much  competitive  bidding 
among  them.  The  only  plants  not  soliciting 
leasing  business  are  Paramount,  Radio, 
MGM  and  Warner.  Those  leasing  are  Tec- 
Art,  Metropolitan,  Pathe,  Hollywood,  Stan- 
dard, Associated,  Sennett,  Universal,  Hal 
Roach,  Fox-Western  and  Ambassador. 

Paramount  Slashes  Foreign 
Production  Program  at  Joinville 

Paramount's  production  schedule  at  Join- 
ville, France,  during  the  next  six  months, 
will  be  limited  to  15  French  feature  talkers 
and  a  series  of  French  shorts,  as  against  a 
peak  schedule  of  60  features  in  about  10 
languages. 

Joseph  Seidelman,  acting  general  foreign 
manager,  returned  this  week  from  Joinville, 
where  he  worked  out  the  new  schedule  with 
Robert  Kane,  production  chief  in  Europe. 


Clara  Bow  May  Sign  for  a 

Series  of  Radio  Broadcasts 

Clara  Bow  may  sign  for  a  series  of  radio 
programs  over  a  National  Broadcasting 
Company  network.  George  Frank,  of  the 
Frank  and  Dunlap  agency,  is  said  to  be  in 
New  York  ready  to  close  the  deal. 


Rhoden  Remains  With  Skouras 

E.  C.  Rhoden  has  signed  a  long  term  con- 
tract to  continue  as  head  of  the  Midland 
division  of  Fox  West  Coast  Theatres,  under 
Skouras  management.  Division  inspection 
is  under  way  by  Charles  and  Spyros 
Skouras,  Oscar  Oldknow,  J.  J.  Sullivan, 
Mike  Marco,  E.  L.  Alperson  and  Comp- 
troller Sidney  Towle  of  Fox. 

Robert  F.  Smith,  former  house  manager 
of  the  Ambassador  theatre  in  St.  Louis,  will 
accompany  J.  Reeves  Espy  when  he  goes  to 
Los  Angeles  to  rejoin  the  Skouras  brothers 
in  operating  Fox  West  Coast  Theatres. 


Form  Distributing  Company 

L.  E.  Davis,  Walter  S.  Wessling  and 
Howard  G.  Mapes  of  Portland,  Ore.,  have 
incorporated  a  new  firm,  Northwest  Film 
Distributors.  Davis  is  president  of  the  firm, 
which  will  distribute  independent  product 
in  Washington,  Oregon,  Montana,  northern 
Idaho,  Alaska. 


Air  Films  for  Columbia 

Columbia,  planning  a  group  of  airplane 
pictures,  is  seeking  an  aviator  who  can  be 
featured.  Thomas  Burtis,  writer,  whoso 
stories  appear  in  several  popular  magazines, 
is  at  the  studio  preparing  stories. 


Named  to  Handle  Publicity 

Sid  Davidson,  former  exploitation  head 
for  Universal  and  managing  director  of  the 
Colony  in  New  York,  is  handling  advertis- 
ing and  publicity  for  Principal  Distributing 
Corporation,  just  formed. 


LANDSLIDE  FOR  VARIETY  SHOWS 


"""He  Gives  Tremendous  Majority 

Against^Doubl.  Feature  Practice 

Naders  of  the  Chicago  Times  voted  5  to  ,  • 

^^^^^ 

l^^^p^.^^-  -^ns  shows  that 

entertainment.  Customers  ofL^l  M  Variet^ 
representative  suburban  first ™?  ^  ^e,  a 
^ed  76  per  cent  in  fJ^Tj^A**™^ 
program  of  short  subjects.  tUre  and  a 

o^r:!utirf  r  ??ty  sh°-  m«>- 

in  tJL  g  ab°Ut  Educational  Pictures 

these  maga21ne  ads  in  April  and  May 


"e  magazine  ads  in  April  and  May 

*  ^sate^'         y°ur  n"h'">  yhH  il  wants 


now 


"THE  SPICE  OF  THE  PROGRAM" 


"educational  f il mP* 

EXCHANGES,  Inc. 

E.  W.  Hammons,  President 


46 


MOTION    PICTURE  HERALD 


April    9,  1932 


THE  JUNIOR 
SHOW 


by 

RITA  C.  McSOLDRICK 


W/ITH  this  issue  the  Junior  Show  department  is  six  months  old.  In  this  time  it  has  de- 
™  veloped  into  a  lusty  and  loudly  vocal  infant.  Before  another  year  has  passed  we  may 
hope  it  to  have  become  one  of  the  most  important  children  of  the  motion  picture  theatre 
family. 

The  letters  that  pour  into  the  mail  addressed  to  the  Junior  Slwiv  demonstrate  that  the 
theatre  man  is  beginning  to  see  the  practical 

business  aid  and  goodwill  that  lie  in  this  : 
held  of  action.  And  may  we  pause  a  moment 
to  say  that  it  is  extremely  fine  of  so  many 
theatre  managers  to  take  the  time  to  write 
us  such  full  and  definitely  helpful  reports  of 
their  experience  in  dealing  with  special 
shows  for  children?  In  this  issue  it  is  a 
pleasure  to  present  the  stories  of  some  of 
our  correspondents  whose  ideas,  methods  of 
procedure  and  results  should  be  an  encour- 
agement to  many  others. 

Warner's  Salem  (Ore.)  Theatres 

2,200  Children  Registered  in  Club 

The  city  manager  of  this  circuit  writes : 

"We  operate  our  club  in  accordance  with 
the  regular  Mickey  Mouse  Club  plans.  After 
a  great  deal  of  experimenting,  we  found  that 
a  special  kiddie  matinee  held  Saturday  morn- 
ing before  noon  would  not  pay  in  this  location. 
We  therefore  changed  the  starting  time  of  our 
Mickey  Mouse  Club  to  1  p.m.  and  devote  one 
hour  to  these  activities  just  prior  to  opening  our 
regular  program. 

"Tieups  have  been  made  with  various  mer- 
chants who  supply  us  with  prizes  for  the  chil- 
dren, either  gratis  or  at  a  greatly  reduced  price. 
We  entertain  them  with  dancing  and  acts  from 
the  dancing  and  art  schools  of  the  city.  These 
schools  furnish  us  with  juvenile  acts  consisting 
of  dancers,  singers,  monologists,  etc.,  weekly 
and  have  from  five  to  ten  acts. 

"We  make  it  a  point  to  run  features  on  this 
program  which  are  suitable  for  smaller  children 
to  see.  In  addition  to  our  regular  program,  we 
give  them  a  good  serial  as  well  as  a  new  or 
repeat  cartoon  booked  especially  for  the  first 
afternoon  show  on  Saturdays. 

"Our  attendance  at  these  matinees  has  proved 
the  advantage  of  this  method  of  operating  the 
Mickey  Mouse  Club  as  it  has  grown  from  250 
to  300  at  the  time  we  ran  the  morning  matinees 
to  an  attendance  of  1,000  children  when  running 
the  shows  just  prior  to  our  regular  matinee. 
We  have  also  found  from  experience  that  the 
adult  attendance  on  the  early  show  is  a  great 
deal  larger  than  it  is  when  running  a  special 
morning  matinee. 

"Keeping  Faith" 

"We  make  it  a  point  to  never  break  faith 
with  these  children  and  when  we  promise  any 
kind  of  an  attraction  or  feature,  we  leave  ab- 
solutely nothing  unturned  to  deliver  as  promised. 
The  box-office  possibilities  of  these  kiddie 
matinees  is  unlimited.  We  feel  that  in  making 
a  friend  of  a  child  in  a  family,  we  make  a 
friend  of  the  entire  family. 

"Another  advantage  of  running  the  Mickey 
Mouse  Club  in  the  afternoon  is  the  fact  that 
a  great  number  of  mothers  have  their  week- 
end shopping  to  do  on  Saturdays  and  it  is  a 
relief  to  them  to  leave  their  children  in  our 
care  while  they  do  this. 

Successful  Results 


This  Department 
Offers  You 

A  selection  of  the  month's  best  pic- 
tures. .  .  .  A  Herald  Service. 
Report  of  Weekly  Radio  Broadcast 
on  News  and  Notes  of  the  Studios, 
and  a  Reviezu  of  the  Week's  Best 
Pictures.  .  .  . 

Helpful  Literature  for  Those  Mak- 
ing Public  Addresses.  .  .  . 
A  Motion  Picture  Study  Program. 

SCHOOL  AND  SCREEN 

a   monthly  service  for 
schools  and  theatremen. 
Letters   of   Introduction    to  Club 
Leaders  in  Your  Locality. 
Detailed  Information  on  the  For- 
mation and  Development  of  Junior 
Motion  Picture  Clubs. 
A  postal  card  will  bring  you  any  one, 
or  all,  of  these  pamphlets  without  cost. 


membership  card.  All  our  members  are  regis- 
tered, our  total  registered  membership  being 
2,200. 

"Each  week  we  receive  a  one-column  reader 
in  the  local  newspapers  with  a  'Mickey  Mouse 
Notes'  headline.  This  column  is  written  by  one 
of  our  staff  and  written  along  newsy  lines,  com- 
menting on  the  show  of  the  previous  week  and 
advising  the  children  of  what  may  be  expected 
at  the  current  club  meeting.  We  feel  that  this 
column  is  invaluable  to  us." 

-  .  v 

Paramount  Theatre,  Rutland,  Vt. 

"Every  Saturday  morning  we  have  a  special 
Kiddie  Club  performance.  At  these  shows  we 
present  only  certain  approved  features,  being 
guided  entirely  by  School  and  Screen. 

"Children  fill  out  application  blanks  and  mail 
or  bring  them  to  the  theatre.  We  in  turn  mail 
to  each  member  a  small  membership  card,  and 
we  keep  a  copy  of  this  information  in  our  files. 

"This  list  comprises  our  mailing  list,  and 
also  gives  us  the  birthday  and  age  of  every 
child.  On  their  birthday,  a  special  card  is  mail- 
ed them  bearing  a  message  of  greeting  and  al- 
lowing them  admittance  along  with  a  friend  at 
one  of  our  regular  performances. 

"Each  membership  card  is  numbered,  and 
every  Saturday  morning  ten  children  are  admit- 
ted free. 

Prizes 


"The  name  of  our  club  is  the  'Warner 
Brothers  Elsinore  Mickey  Mouse  Club.'  We 
have  the  standard  Mickey  Mouse  membership 
buttons,  officer's  buttons  and  a  very  attractive 


"Toys  are  also  given  out  to  children.  We  try 
to  arrange  it  so  that  different  children  win 
prizes  each  week,  so  that  there  is  no  repetition. 
"So  far,  this  idea  has  met  with  approval  and 


commendation  of  both  the  Parents  and  the  Fed- 
eration of  Women's  Club  in  Rutland. 

Educational  Talks 

"We  also  endeavor  to  have  at  each  show 
some  wellknown  person  of  the  city  talk  about 
one  certain  subject.  To  date,  we  have  had  the 
mayor  on  'Citizenship' ;  commissioner  of  public 
safety  on  'Safety' ;  a  bank  president  on  'thrift', 
and  others  along  the  same  line.  They  speak 
for  only  a  few  minutes,  never  more  than  five, 
and  it  proves  to  be  a  growing  thing. 

''The  talks  aren't  too  long  for  the  children, 
as  we  try  not  to  have  them  bored  by  them, 
and  the  speakers  try  to  talk  their  language. 

"This  is  but  a  brief  outline  of  our  activities 
covering  but  the  working  plan  of  our  shows. 
Should  there  be  anything  else,  we  should  be 
happy  to  supply  you  with  further  information. 
And  this  theatre  is  most  grateful  for  your  help- 
fulness and  interest. 

"On  the  reverse  of  Paramount's  Pledge  Card 
are  the  following  promises : 

"The  member  noted  on  the  reverse  side 
pledges  and  promises : 

1.  To  always  remember  and  obey  the  rules 
of  his  parents  and  teachers. 

2.  To  always  endeavor  to  attain  good  marks 
in  School. 

3.  To  always  endeavor  to  be  a  gentleman  or 
a  lady. 

4.  To  do  one  Good  Deed  Each  Day. 

5.  To  attend  each  and  every  meeting  of  the 
Club. 

6.  To  be  careful  when  crossing  streets  and 
roads. 

"Remember — The  Club  meets  every  Satur- 
day morning  at  the  Paramount  Theatre,  Rut- 
land, Vermont." 

V 

Forty  Brooklyn  Theatres 

Mr.  George  Langbart  and  Mr.  Monty  Mac- 
Levy,  division  superintendents  of  the  forty  thea- 
tres of  the  Fox  Circuit  in  Brooklyn,  which  have 
been  taken  over  by  the  Randforce  Amusement 
Company,  under  the  direction  of  Samuel  Rinzler 
and  Lewis  Frisch,  have  announced  an  endorsed 
picture  policy  based  on  the  School  and  Screen 
service  and  the  Junior  Shoiv  as  outlined  in  these 
departments.  Mr.  George  Langbart  writes  with 
a  good  deal  of  enthusiasm : 

"We  are  ready  to  make  the  grand  experi- 
ment !  Here  are  forty  theatres  lined  up  ready 
to  follow  School  and  Screen's  outline  exactly. 
At  the  meeting  of  the  forty  managers  on  Wed- 
nesday, final  details  will  be  worked  out.  We 
have  booked  all  the  pictures  you  suggested  for 
Boys'  Week,  Music  Week,  Mothers'  Day, 
Flower  Week  and  are  grateful  to  you  for  the 
help  that  you  have  given  us  in  advance  of 
these  dates.  The  Boy  Scouts  will  cooperate 
with  us  for  Boys'  Week,  and  the  new  Better 
Films  Council  of  Brooklyn  will  send  letters 
to  surrounding  schools  encouraging  cooperation 
in  behalf  of  higher  grade  entertainment.  At 
each  one  of  our  theatres  a  trailer  will  announce 
Endorsed  Pictures. 

"We  know  you  will  like  to  hear  from  us 
that  School  and  Screen  is  directly  responsible 
for  this  whole  campaign  and  we  will  appreciate 
any  further  suggestion  that  comes  through  that 
department." 

V 

Burlington,  Vermont 

"It  will  interest  you  to  know  that  the  Better 
Films  Council  in  Burlington  is  now  made  up  of 
practically  all  of  the  women's  organizations  in 
this  city.  These  include  the  Catholic  Daughters 
of  America,  the  Daughters  of  the  American 
Revolution,  the  Athens  Club,  the  Federated 
Clubs  of  Burlington,  the  Jewish  Women's  So- 
ciety, and  a  number  of  smaller  groups.  Reports 
of  the  activities  of  the  Council  are  distributed 
by  Council  members  to  their  clubs,  to  the  press 
and  theatre  managers.  The  new  work  of  the 
Council  is  to  sponsor  Junior  Shows  and  last 
week  'Alice  in  Wonderland'  won  a  fine  audi- 
ence. Local  theatre  managers  are  interested 
and  express  their  willingness  to  cooperate  with 


April     9,  1932 


MOTION    PICTURE  HERALD 


47 


COOPERATING  WITH  JUNIOR  SHOW 


(Continued  from  preceding  page) 

the  Council  in  an  effort  to  make  the  films  fit 
for  children  to  see. — Miss  Theodora  Agnes 
Peck." 

V 

Massachusetts  Federation  of 
Women's  Clubs 

Springfield  Chapter 

The  active  Motion  Picture  Council  of  Spring- 
field, winning  fine  cooperation  from  the  news- 
papers of  that  city,  selects  each  week  from 
the  various  national  lists  of  endorsed  pictures 
those  films  it  considers  of  particular  interest 
to  the  community.  This  bright  and  newsy 
column,  written  as  a  volunteer  service,  is  car- 
ried regularly  in  the  following  newspapers : 
Springfield  Republican,  Springfield  Union, 
Springfield  Daily  News  and  Forest  Park  Times. 
The  following  pictures,  announced  for  family 
audiences,  received  the  value  of  this  free  pub- 
licity during  the  past  week : 

"  'The  Expert,'  'Business  and  Pleasure,'  'Fire- 
man Save  My  Child,'  'The  Saddle  Buster,' 
'Tarzan,  the  Ape  Man,'  'Zane  Grey's  South 
Sea  Adventure,'  'Explorers  of  the  World,'  'Car- 
nival Boat,'  'The  Lightning  Warrior'  (serial), 
'The  Texas  Gun  Fighter'  (Western),  'Texas 
Cyclone'  (Western),  'Air  Eagles,'  'Sunshine 
Susie,'  'Polly  of  the  Circus.' 

"For  adults  and  young  adults :  'The  Heart  of 
New  York,'  'The  Lost  Squadron,'  'Men  Like 
These'  (British),  'A  Waltz  by  Strauss'  (Ger- 
man with  English  titles),  'Cavalier  of  the  West,' 
'Broken  Lullaby,'  'The  Man  Who  Played  God,' 
Wayward,'  'Final  Edition'  (mystery),  'Dis- 
orderly Conduct.' 

"While  a  few  of  these  pictures  may  have  been 
released,  the  Council  suggests  that  these  people 
who  are  interested  may  clip  this  list  for  future 
reference." 

V 

Bronx  Parents  Organization 

The  Parents  Association  of  Public  School  26 
in  the  Bronx,  represented  by  one  of  its  mem- 
bers, has  this  to  say  of  its  own  activities : 

"Our  Motion  Picture  Committee  has  made 
what  we  believe  to  be  the  first  practical  step 
to  meet  the  problem  of  better  motion  pictures 
for  our  community  in  a  highly  practical  way. 
By  'highly  practical'  we  mean  that  no  attempt 
is  made  to  reform  anybody  or  force  moral  stan- 
dards upon  anybody,  or  to  induce  movie  people 
to  do  anything  that  violates  their  soundly  estab- 
lished commercial  practices. 

"In  cooperation  with  the  local  theatre  man- 
ager we  have  worked  out  a  program  that  segre- 
gates the  children  from  the  adults,  and  in  spe- 
cial money-making  (it  is  hoped)  performances 
supplies  them  with  movie  fare  that  is  not  alone 
educational  but  also  entertaining  in  the  thrill 
language  that  means  so  much  to  children.  They 
resent  and  are  bored  by  the  stuffy  film  even 
more  quickly  than  adults  and  are  equally  averse 
to  being  'uplifted'. 

"Inasmuch  as  all  this  does  not  harm  movie 
producers  from  the  profit  standpoint,  but  if 
properly  conducted  may  even  win  back  for  them 
their  child  audiences,  they  are  likely  to  produce 
more  subjects  suitable  for  this  sort  of  exploita- 
tion, the  lack  of  which  is  the  only  difficulty  at 
the  present  time. — Frances  A.  Lesser." 

V 

Welfare  Versus  Sex 

One  of  our  best  letters  came  from  an  active 
theatre  manager  in  Virginia  whose  name  at  this 
writing,  for  various  reasons,  we  will  not  list. 
In  a  highly  amusing  message  he  tells  us : 

"Well,  we  had  our  meeting,  and  it  is  now 
up  to  the  good  ladies  on  the  committee  with 
me  to  select  pictures  for  certain  nights  in  the 
future.  I  must  confess,  however,  that  most  of 
these  ladies,  or  for  that  matter  most  of  those 


attending  the  meeting,  I  would  not  consider 
picture  fans.  They  are,  rather,  welfare  workers, 
who  have  been  told  that  most  pictures  are  too 
sexy  and  not  fit  for  children  to  see.  The  chair- 
man replied  that  of  course  they  were  not  in  a 
position  to  criticize  the  fare  offered  at  my  thea- 
tre unless  they  attended  and  saw  the  pictures 
offered  there.  Thinking  to  please  them  I 
changed  'Two  Kinds  of  Women'  to  'This  Reck- 
less Age,'  but  the  attendance  was  thin. 

"Now  I  have  offered  to  set  aside  one  night 
each  week  for  pictures  of  their  selection,  pro- 
vided they  promised  to  get  behind  such  selec- 
tions to  see  that  they  were  patronized.  Whether 
they  will  or  not  time  alone  can  tell,  but  in  the 
meantime  I  am  doing  my  part.  Thanks  for 
adding  my  name  to  your  files  for  literature,  per- 
taining to  this  movement." 

V 

Columbia's  Buck  Jones'  Rangers 

Dr.  Harold  Davis  Emerson,  who  has  develop- 
ed an  active  and  enthusiastic  club  membership 
among  the  boys  of  the  country  under  the  lead- 
ership of  Buck  Jones,  has  something  to  say 
for  the  box  office  value  of  Junior  Clubs.  His 
letter  states : 

"You  will  be  interested  in  the  attached  mate- 
rial which  shows  the  rapid  growth  of  the  Buck 
Jones  Rangers  Club  of  America.  Thus  far  we 
have  organized  over  300,000  boys  and  girls. 
We  are  daily  receiving  letters  from  parents, 
teachers,  and  organizations  like  the  Boy  Rangers 
and  the  Boy  Scouts  of  America,  who  are  offer- 
ing their  cooperation. 

"This  organization  for  boys  and  girls  has  been 
widely  endorsed  by  clubs  and  Parent-Teacher 
Associations.  The  thousands  of  interested  chil- 
dren have  proved  themselves  to  be  a  powerful 
word-of-mouth  channel  of  advertising  for  the 
theatres  sponsoring  the  clubs.  Theatre  owners 
everywhere  are  finding  it  one  of  their  best 
patronage  builders  and  are  enthusiastically  plan- 
ning for  the  special  matinees  for  youngsters. 

"The  Rangers  keep  the  theatre-owners  out 
of  the  red  and  help  him  to  greater  profits.  It 
means  that  a  national  organization  of  enter- 
prising boys  have  endorsed  your  theatre  and  are 
out  boosting  it.  The  volume  of  such  exploita- 
tion cannot  be  estimated.  Every  exhibitor  owes 
it  to  himself  to  see  that  his  theatre  is  designated 
as  the  home  of  a  troop  of  Buck  Jones  Rangers." 

V 

Active  Communities  and  Their  Workers 

In   Better  Films  Councils 

California 

Glendale — Mrs.  L.  W.  Sonntag,  president,  Council  of 
Parents  &  Teachers. 

Oakland— Mrs.  Earl  Brown,  Motion  Picture  Chair- 
man, P.  T.  A. 

Pasadena — Mrs.  Lynn  C.  Denny,  363  North  Marengo 
Avenue. 

San  Diego — Mrs.  Frank  W.  Lane,  831  Seventh  Ave. 
Georgia 

Atlanta — pioneered  by:  Mrs.  Alonzo  Richardson,  406 
City  Hall;  also  Mrs.  Patrick  Bray,  658  Kennesaw 
Ave.,  N.E. 

Macon— Mrs.  Piercy  Chestney,  128  Second  Street. 
Illinois 

Peoria — Miss  Norma  Huffstodt,  c/o  Mr.  Leonard 
Worley,    Manager,    Publix  Theatre. 

Indiana 

Greencastle — pioneered  by:  Mrs.  David  Ross,  RRM 
Box  39-H,  Indianapolis. 
Louisiana 

New  Orleans— Mrs.  A.  Nilkin,  Normal  School 
Mothers'  Club. 

Massachusetts 

Natick  and  Springfield— Mrs.  Fred  B.  Cross,  34 
Pineywoods   Avenue,  Springfield. 

Missouri 

St.  Louis— Mrs.  A.  F.  Burt,  5598  Waterman  Avenue. 
N«?w  Jersey 

Rutherford— Mrs.  Harry  G.  Grover,  278  Carmita  Ave. 
New  York 

Brooklyn  and  Bronxville— Mrs.  Harvev  McClintock, 

23  Warwick  Road,  Bronxville,  N.  Y. 
Mount  Vernon — Major  Arthur  M.  Smith. 


New  Rochelle— Mrs.  Josephine  Hudson  Mitchell,  363 

Pelham  Road. 
Ossining — Mrs.  Irving  W.  Taylor. 
Rochester— Mrs.   Hugh  A.    Smith,   81  Westchester 

Avenue. 

Scarsdale— Initiated  by:  Mrs.  Caleb  Hyatt. 
Staten  Island— Initiated  by:  Mrs.  William  C.  Orton, 
Castleton  Apartments,  St.   George,  S.I.,  N.  Y. 

Ohio 

Cleveland— Mrs.  Walter  Magee,  1283  Gladys  Avenue, 
Lakewood. 

Pennsylvania 

Norwood — Mrs.  B.  Logan  Edwards,  132  Seminole 
Avenue. 

Rhode  Island 

Providence — Mrs.  George  C.  Harrison,  171  Grand 
Avenue,  Edgewood,  R.  I. 

Tennessee 

Memphis — Mrs.  L.  D.  Scott,  1127  Faxon  Avenue. 
Vermont 

Burlington— Mrs.  E-dward  H.  Loveland,  101  Henry 
Street;  Miss  Winifred  Hoey,  The  Elms,  99  N. 
Main  Street,  St.  Albans. 

Washington 

Seattle: — Mrs.  William  Krull,  4125  Interlake  Avenue. 

V 

Music  Week  Begins  May  I  to  7 

The  following  suggestions  will  be  acceptable 
for  Junior  Shows  and  Family  Audiences: 

Short  Features 

Aida,  Warner,  1930. 

Beethoven,  FitzPatrick,  1931. 

Carnival,  The,  Warner,  1931. 

Come  Back  to  Sorrento,  Warner,  1931. 

Felix  Mendelssohn,  FitzPatrick,  1931. 

Gypsy  Caravan,  The,  Warner,  1931. 

Handel,  FitzPatrick,  1931. 

Johann  Strauss,  FitzPatrick,  1931. 

Harry_  Lauder  Songs,  Metro. 

Moonlight  and  Romance.  Paramount. 

Rossini,  FitzPatrick,  1931. 

Verdi.  FitzPatrick.  1931. 

Jack  and  Jill  in  Music,  Western  Electric. 

(Supplied    through    Educational  Exchanges) 
Angel  Cake,  Warner,  1931. 
Clock  Shop,  In  a,  Columbia,  1931. 
Fly  Hi,  Pathe,  1931. 

Geo.  Jessel  and  His  Russian  Art  Choir,  Warner,  1931. 

Hook,  Line  and  Melody,  Pathe,  1931. 

Lorelei,  The,  Educational,  1932. 

Old  King  Cotton,  Paramount,  1931. 

Rhythm  in  the  River,  Paramount,  1932. 

Toy  Parade._  Metro,  1931. 

Tune  Detective,  Paramount,  1931. 

Vagabond  Melodies,  Educational,  1931. 

Betty  Coed,  Paramount.  1931. 

Blue  Rhythm,  Columbia,  1931. 

French  Line,  Paramount,  1931. 

Freshman  Love,  Warner,  1931. 

Mad  Melody,  RKO  Pathe,  1931. 

Musical  Justice,  Paramount,  1932. 

Old  Lace,  Warner,  1931. 

Old  Man  Blues,  Paramount,  1931. 

Organ  Song  Nata,  Warner,  1931. 

Rudy  Vallee  and  His  Connecticut  Yankees,  Pathe,  1931. 
Russian  Lullaby,  Paramount,  1932. 
Words  and  Music,  Warner,  1931. 
All  for  the  Band,  Paramount.  1931. 

Symphony  Orchestra  Series  (Explanation  of  the  Sym- 
phony), Western  Electric. 
Wood  Wind  Choir,  Brass  Choir,  Percussion  Group, 
The  Stringed  Choir  (a  very  beautiful  group). 
(Supplied    through    Educational  Exchanges') 
By  the  Light  of  the  Silvery  Moon,  Paramount,  1931. 
Hitting  the  Trail  for  Hallelujah  Land,  Warner,  1932. 
I  Love  a  Lassie,  Metro,  1932. 
I  Surrender,  Dear,  Educational,  1931. 
I'd  Climb  the  Highest  Mountain,  Paramount,  1931. 

Musical  Feature  Pictures 

Big  Boy,  Warner. 

Happy  Days,  Fox. 

Hit  the  Deck,  RKO. 

Honey.  Paramount. 

Honeymoon  Lane,  Paramount. 

Jazz  Singer,  Warner. 

Kiss  Me  Again,  First  National. 

New  Moon,  Metro. 

Monkey   Business,  Paramount. 

Pagliacci,  Audio  Cinema. 

Show  Boat,  LTniversal. 

Song  of  the  Flame.  First  National. 

Rogue  Song,  The,  Metro. 

Sally,  First  National. 

Smiling  Irish  Eyes,  First  National. 

Song  of  My  Heart,  Fox. 

Song  of  the  West,  Warner. 

Sonnv  Boy,  Warner. 

Soul  Kiss.  The,  Metro. 

Sunny,  First  National. 

Sunnyside  Up,  Fox. 

Viennese  Nights.  Warner. 


48 


MOTION    PICTURE  HERALD 


April    9,  1932 


WABASH  AVENUE 


CHICAGO 

The  many  friends  of  Joe  Hopp,  pioneer  film 
man  who  is  Democratic  candidate  for  clerk  of 
the  supreme  court  in  the  April  12  primaries, 
are  rallying  behind  Joe  to  put  him  over  with  a 
bang.  Mr.  Hopp  is  as  well  known  to  exhibitors 
nationally  as  he  is  in  Chicago  and  Illinois.  In 
1908  he  attended  the  first  meeting  of  film  ex- 
change managers  ever  held  in  the  United  States. 
Later  he  founded  the  exhibitors  association  of 
Chicago,  of  which  he  was  president  for  two 
terms.  For  three  terms  following  this  he  was 
president  of  the  Illinois  theatre  owners'  organ- 
ization and  headed  the  Illinois  delegation  to 
Cleveland  when  the  Motion  Picture  Theatre 
Owners'  of  America  was  founded.  He  was 
elected  vice-president  of  the  MPTOA. 

V 

Irving  Mandel  of  Security  Pictures  believes 
that  the  way  to  beat  the  depression  is  to  go  out 
after  business  and  for  this  purpose  is  burning 
up  mileage  on  business  trips  in  the  Middlewest 
territory. 

V 

Chicago's  first  all-short  subject  program  at 
the  La  Salle  theatre  last  Thursday  went  over 
in  great  fashion.  Royal  Christianson,  manager 
of  the  house,  reports  that  business  increased 
25  per  cent  with  the  all-shorts  bill.  The  pro- 
gram ran  for  one  hour  and  10  minutes  and 
consisted  of  a  Universal  Newsreel,  William 
Burns  in  "The  Trap" ;  Bing  Crosby  in  "I  Sur- 
render, Dear,"  Educational's  "Trail  of  the 
Swordfish"  and  Charlotte  Greenwood  in  "Girls 
Will  Be  Boys." 

V 

Max  Schwartz,  recently  with  Metro,  has 
joined  the  sales  staff  of  the  local  Universal 
office. 

V 

Beverley  Mijler  of  National  Screen  Service 
made  a  business  trip  to  Kansas  Citv. 

V 

Ben  Judell  is  back  from  a  trip  to  New  York 
where  he  arranged  for  distribution  of  new 
product. 

V 

The  season  of  "The  Big  Drive"  is  approach- 
ing. May,  as  per  tradition,  is  Educational 
Month,  in  preparation  for  which  Max  Stahl, 
Fred  Martin  and  every  one  else  in  the  organ- 
ization is  getting  set  to  make  this  year's  drive 
a  banner  event.  Similar  preparations  are  un- 
der way  at  Security,  which  has  like  ideas  and 
plans  beginning  about  the  same  time. 

V 

Rockford  exhibitors  invaded  Chicago  last 
week,  the  visitors  being  Sol  Strauss  of  the  Mid- 
way and  Charles  House. 

V 

Local  Allied  offices  are  being  ripped  up  to 
make  one  big  room  out  of  two  private  offices 
so  that  the  directors  won't  have  to  hire  a  hall 
for  their  future  meetings. 

V 

The  noise  heard  in  the  Loop  last  week  wasn't 
the  opening  of  the  baseball  season.  It  was  sim- 
ply the  echo  of  the  ovation  given  Conrad  Nagel 
at  the  conclusion  of  talks  he  made  before  the 
Chamber  of  Commerce  and  the  Chicago  Bar 
Association. 

V 

Lou  Pollock,  formerly  with  the  Balaban 
and  Katz  publicity  department,  is  now  asso- 
ciated with  RKO  at  the  RKO  theatre,  St.  Louis. 

HOLQUIST 


To  Make  Series  for  Weeks 

George  Weeks  of  Mayfair  Productions, 
has  signed  an  agreement  with  Al  Nathan, 
former  shorts  producer,  to  make  a  series  of 
six  melodramas  for  Mayfair  featuring  Glenn 
Tryon  and  Vernon  Dent,  according  to  an 
announcement  from  Nathan. 


S  H  CRTS  CN 

IBI.)  I)  A  I) WAT 


Week  of  April  2 


CAMEO 

Chess  Nuts   Paramount 

Self-Condemned   RKO  Radio 

Stealing  Home   RKO  Pathe 

MAYFAIR 

A  Hurry  Call  RKO  Radio 

Joint  Wipers   RKO  Radio 

Audio  Review  No.  9  RKO  Pathe 

PARAMOUNT 

A  Put-Up  Job  Paramount 

Paramount  Pictorial  No.  7.  .  .  Paramount 
Screen  Souvenirs  No.  9  Paramount 

RIALTO 

Hide  and  Seek  Paramount 

RIVOLI 

Hide  and  Seek  Paramount 

ROXY 

The  Awakening   Standard 

Southern  Crossways  Capital 

Snapshots  No.  7  Columbia 

STRAND 

The  Cole  Case   Vitaphone 

Oberammergau  Vitaphone 

Spreading  Sunshine   Vitaphone 

WARNER 

Up  On  the  Farm  Vitaphone 

The  Perfect  Suitor  Vitaphone 

Northern  India   Vitaphone 

WINTER  GARDEN 

Sportslants  Vitaphone 

Sea  Legs   Vitaphone 


Crosby,  Columbo  and  Vallee .  Vitaphone 


May  15  Set  as  Release  Date 
For  Olympiad  Short  Subjecf 

Tenth  Olympiad  Products,  Inc.,  producers 
of  "Arena  of  the  Tenth  Olympiad,"  short 
subject  on  the  Olympic  Games  to  be  held 
in  Los  Angeles  this  year,  has  set  May  IS 
as  the  national  release  date  for  the  film. 
Pat  Campbell  is  general  sales  manager. 

Distribution,  which  includes  an  owner- 
ship rather  than  renting  agreement  with 
exhibitors  on  prints,  are  as  follows :  Elmer 
Benjamin,  Los  Angeles;  Walter  S.  Wess- 
ling,  Portland,  Ore. ;  Joseph  M.  Mellon,  De- 
troit ;  Harry  M.  Willard,  Chicago ;  Fred 
Gage,  Salt  Lake  City  and  Denver ;  Ralph 
Heft,  Kansas  City ;  Clarence  Hill,  San  Fran- 
cisco ;  L.  C.  Thompson,  Cleveland ;  Harry 
Stern,  Omaha;  Michael  Dunne,  St.  Louis; 
George  Dillon,  New  York;  A.  D.  Wayne, 
Pittsburgh. 


Trailer  Firm  Opens  Branch 

At  Atlanta  for  the  South 

Supreme  Screen  Service,  Inc.,  New  York 
trailer  company,  has  opened  an  office  for  the 
Southern  states  territory  at  Atlanta,  under 
the  management  of  Thomas  Branon  of  Af- 
filiated Producers,  Inc.  States  covered  are 
North  and  South  Carolina,  Georgia,  Florida, 
Tennessee,  Louisiana,  Alabama,  Mississippi. 

The  total  of  company  branches  is  now  10. 
Deals  are  pending  for  additional  offices  in 
Omaha,  Seattle,  San  Francisco.  Philip  Ros- 
enberg, Boston,  has  been  added  to  the  board 
of  directors. 


NEWS  PICTURES 


FOX  MOVIETONE  NEWS— No.  55— War  takes  heavy 
toll  of  civilians  in  Chapei,  China — Sir  John  Simon  of 
England  talks  on  peace — New  York  bootblack  wins 
fortune  in  Irish  Sweepstakes — Hope  for  return  of 
Lindbergh's  son — Connecticut  inventor  tries  to  fly 
like  a  bird. 

FOX  MOVIETONE  NEWS— No.  56—500,000  witness 
Grand  National  racing  classic  in  England — Mary 
Pickford  as  a  block-aider — Holidays  mean  beer  in 
Munich,  Bavaria — Hockey  champions  are  dethroned 
as  New  York  Rangers  win — Negro  students  sing  in 
Dixie — Bike  racers  give  Germans  a  thrill  or  two. 

HEARST  METROTONE  NEWS— No.  254— Amateur 
boxers  hold  a  "swat-fest"  in  New  York — New  Zea- 
land geyser  spouts  when  soap  is  used — Old-time  fid- 
dlers have  a  jamboree  in  North  Carolina — Baseball 
season  starts  in  Japan — Mangled  trainer  masters 
lion  in  daring  comeback  into  cages — All  German 
girls  exercise  to  keep  youthful  figure — 50-to-l  shot 
takes   Grand   National,   English   classic  of  turf. 

HEARST  METROTONE  NEWS  —  No.  255  —  Work 
rushed  on  giant  Hoover  dam — Notre  Dame  students 
report  for  football  practice — Floyd  Gibbons  tells  of 
war's  horror  at  Shanghai — Turf  season  opens  in 
East  at  Bowie,  Md. — Coast  eky  fleet  takes  to  the 
air — New  pajamas  on  parade  as  worn  by  Ziegfeld 
beauties —  Navy's  fighters  meet  in  squared  circle. 

PARAMOUNT  SOUND  NEWS— No.  71— Storms  lash 
coast  of  Massachusetts — Drys  sound  call  in  Congress 
to  fight  4  per  cent  beer  bill — Cadets  "feminine" 
chorus  steps  around  in  annual  show — Irish  Free 
State  troops  honor  patron  saint — Hunt  for  Lind- 
bergh baby  pressed  in  Norfolk,  Va. — Fobra,  at  50  to 
I,  wins  Grand  National  steeplechase  at  Aintree, 
England. 

PARAMOUNT   SOUND    NEWS— No.   72  —  Eastern 

racing  season  on  at  Bowie,  Md. — Mrs.  Ajrnew  Morrow 
Scandrett,  great-aunt  of  Lindbergh  baby,  blames 
prohibition  for  kidnaping — Youngsters  put  "muts" 
through  paces  at  New  Jersey  dog  show — Band  of 
British  Mediterranean  fleet  serenades  royal  Italian 
pair — 250  candidates  turn  out  for  Notre  Dame  foot- 
ball— Dr.  Adolf  Lorenz  of  Vienna,  famed  bloodless 
surgeon,  sailed  from   United  States. 

PATHE  NEWS— No.  70— Foreign  troops  at  Shanghai 
tighten  guard  as  epidemic  stampedes  Chinese — Con- 
necticut inventor  tries  to  fly  like  a  bird — Thousands 
back  at  work  as  Ford  auto  plants  start  new  models 
— Two  men  discuss  possible  clues  to  Lindbergh 
baby's  whereabouts — Stage  stars  view  latest  Paris 
gowns  in  New  York — Fast  play  marks  New  York 
hockey   clash  for  international  trophy.. 

UNIVERSAL  NEWSPAPER  NEWSREEI  No.  28— 

Thousands  see  Cambridge  sweep  to  victory  over  Ox- 
ford in  English  boat  race — Children's  homage  touch- 
ing feature  of  Goethe  centennial  in  Vienna — New 
"thermos"  cars  create  sensation  in  iron  industry — 
Picturesque  Mexican  ceremony  features  burning  of 
effigies — Sportsmen  thrilled  by  undersea  boxing  in 
Florida — Soviet  health  board  inaugurates  first 
medical  plant  in  the  world — Hugh  flying  circus 
honors  California's  Governor  Rolph  as  new  bridge 
is  dedicated. 

UNIVERSAL  NEWSPAPER  NEWSREEI  No.  29— 

Army  observes  15th  anniversary  of  America's  entry 
into  World  War — Shotguns  used  as  citizens  of 
Illinois  town  protest  rise  in  water  rates  —  News 
paragraphs  —  New  York  police  adopt  device  for 
preventing  suffocation  fatalities  —  Vienna  launches 
giant  project  to  combat  greed  of  landlords — Chinese 
survivors  re-enact  battle  in  honor  of  fallen  com- 
rades. 


Shifts  Booking  Personnel 

Leon  Netter,  head  of  the  Publix  booking 
department,  has  made  the  following  changes 
in  personnel :  J.  J.  Deitch,  formerly  in 
charge  in  Des  Moines,  Salt  Lake  City, 
Omaha  and  Minneapolis,  has  been  named 
assistant  to  Netter ;  William  Borack  re- 
places Jack  Marpole  in  Salt  Lake  City,  Mar- 
pole  being  named  manager  of  the  Para- 
mount at  Provo,  Utah.  Dave  Samuelson  has 
taken  over  Borack's  duties  at  the  home 
office. 


Seven  for  Cosmopolitan 

Cosmopolitan  Productions  will  make  seven 
pictures  on  the  1932-33  program  of  M-G-M, 
according  to  Edgar  B.  Hatrick,  general  man- 
ager of  the  Hearst  film  interests.  Three  of 
the  seven  will  star  Marion  Davies. 


RKO  Takes  English  Feature 

''The  Office  Girl,"  feature  produced  by 
Associated  Radio  Pictures,  in  England,  has 
been  acquired  for  American  release  by 
RKO.  The  title  for  release  in  England  is 
"Sunshine  Susie." 


April     9  ,     19  3  2 


MOTION    PICTURE  HERALD 


49 


MANAGERS' 
ROUND  TABLE  CLUB 

Charles  E  .wCh ickT  Lewi  $ 

Qhaitsnouz  ccnr)  £c/itol_ 
C^Lfi.  <i9n  ter national otftfocoatcon  onJme.n.  o\fe etinct--  in  o 

MOTION  PICTURE  HERALJ) 

&)&tif  QVeek^fot-C^/(utual benefit  and  ^Plotyletf/ 

1  Conducted  By  An  Exhibitor  For  Exhibitors 

ECHOES  FROM  THE  SOUTHLAND! 


A MAN  may  possess  an  unusual  abundance  of  ideas. 
He  may  be  far  more  creative  in  show-merchandising 
than  his  brother  managers.  He  may  present  a  "front" 
that  would  be  a  credit  to  any  theatre.  He  may  be,  so- 
cially, a  marvelous  mixer  and  "hale  fellow  well  met."  Yea, 
he  may  be  all  of  these  and  more.  But  if  he  lacks  en- 
thusiasm,— curtains.  He  can't  mean  much  to  the  theatre  or 
himself. 

In  the  course  of  one's  travels,  one  encounters  all  classes 
of  showmen  and  theatre  managers.  Some  are  perpetually 
tired  and  complaining  of  how  hard  they  are  working  and 
how  many  hours  they  are  on  the  job.  Yet,  strange  as  it 
sounds,  they  seem  to  accomplish  very  little  for  all  those 
hours  and  efforts. 

They  probably  lack  enthusiasm.  We  have  met  up  with 
many  a  showman  who  has  accomplished  twice  as  much  in 
half  the  time  because  they  possessed  enthusiasm  and  to 
such  an  extent  that  it  made  itself  felt  to  all  whom  they  con- 
tacted. Many  shining  examples  of  such  enthusiasm  are  to  be 
found  in  the  organization  operating  in  Miami,  Florida  under 
the  name  of  Wometco  Theatres. 

Despite  the  usual  number  of  drawbacks  and  tough  busi- 
ness competition,  they  go  about  their  business  with  a  smile 
and  an  enthusiasm  that  would  be  hard  to  parallel  in  other 
spots  in  this  country.  We  are  not  here  to  sing  the  praises 
of  those  who  can  bring  such  a  happy  condition  about;  but 
it  does  speak  volumes  for  the  men  at  the  head  of  that 
circuit. 

After  all  is  said  and  done,  it  takes  lots  more  than 
home  office  pep  letters  and  hollow  compliments  to  key  up 
a  group  of  men  to  go  out  and  battle  for  business  in  the 
face  of  many  obstacles.  That  they  succeed  is  evidence 
enough  that  any  other  methods  are  wrong. 

*  *  * 

ENTHUSIASM,  however,  did  not  start  and  stop  with  the 
Wometco  boys.  We  witnessed  at  first  hand  the  mar- 
velous campaign  engineered  by  Harry  Weiss  of  the  Miami 
Paramount  Theatre  for  Metro's  "Tarzan"  and  we  were  al- 
most as  happy  as  Harry  when  we  stood  in  that  lobby  and 
watched  the  crowds  growing  until  they  were  spread  out 
into  the  street  waiting  for  the  break  of  the  show. 

Weiss  is  a  good  contender  for  the  Tarzen  prize  money 
contest  and  his  efforts  will  probably  attract  the  attention  of 
others  as  they  did  us. 

*  *  * 

BY  this  time  most  every  theatre  manager  is  aware  of  the 
fact  that  one  of  the  greatest  showmen  of  recent  years 
is  none  other  than  Henry  Ford.    No  doubt  they  encoun- 


tered the  advance  campaign  for  the  new  V-8  Fords  in  their 
cities  as  we  did  on  the  trek  through  Florida  and  the  amount 
of  interest  worked  up  over  the  impending  arrival  of  these 
new  low-priced  cars  must  have  resulted  in  the  same  big 
crowds  that  have  been  storming  the  local  Ford  showrooms 
since  their  arrival. 

If  you  followed  the  progress  of  the  advance  announce- 
ments; the  mystery  surrounding  the  prices,  appearance,  etc., 
of  the  new  cars,  then  you  know  what  it  means  to  create  and 
build  up  interest  in  a  coming  attraction.  If  you  can  dupli- 
cate Henry's  achievement  in  presenting  a  great  picture  as 
he  did  in  his  presentation  of  a  new  car,  then  you  are  en- 
titled to  the  distinction  of  being  a  master  showman. 

*  *  * 

AT  one  stop  at  our  trip  we  caught  a  screening  of  the 
trailer  on  "Ladies  of  the  Jury"  and  brothers'  we  would 
indeed  be  lax  if  we  failed  to  express  our  admiration  for  the 
selling  qualities  of  that  trailer. 

The  talking  sequences,  the  animation,  the  art  work  and 
particularly  the  text,  were  all  aimed  at  one  thought;  to 
make  them  want  to  see  the  picture.  As  far  as  we  are  con- 
cerned it  accomplished  such  a  purpose.  It  was  without  a 
doubt  one  of  those  kind  of  trailers  that  honestly  do  sell  the 
patron  on  a  coming  attraction.  (Pat  Garyn  et  al  will 
please  take  a  bow.) 

*  *  * 

ROUND  Table  Golf  enthusiasts  will  please  take  note  that 
the  impossible  has  come  to  pass.  After  a  work  out  at 
Hialeah  Park  Course,  your  'umble  chairman  woke  Sonny 
Shepherd  at  the  stroke  of  seven  (?)  and  dragged  him  off 
to  the  Miami  Beach  Municipal  course  where  he  proceeded  to 
trim  him — at  eighteen  holes  of  goll-uf.  But  the  real  miracle 
lies  (and  that's  the  right  word)  in  the  fact  that  we  broke  a 
hundred  doing  it. 

Which  was  very  gratifying  to  me  and  mortifying  to  Sonny, 
who  had  been  trying  to  impress  upon  us  his  prowess  at  club 
swinging.  But  we  take  that  last  crack  back.  He  was  good 
at  club  swinging.  In  fact  too  good.  He  swung  often  and 
missed.  Being  honest  we  called  every  stroke  on  him  too. 
(Nize  people.) 

With  that  hundred  finally  broken  you  may  expect  to  see 
us  pop  out  on  your  local  sports  sheets  as  potential  cham- 
pion— or  what  have  you.  There's  no  nut  like  a  golf  nut 
and  every  time  you  kid  yourself  into  thinking  that  your 
game  is  improving  you  go  out  and  dub  all  over  the  lot. 

(And  if  I  didn't  break  the  hundred?   So  sue  me!) 

"CHICK" 


50 


MOTION    PICTURE  HERALD 


April    9,  1932 


SOME  SLANTS  USED 
BY  HARRY  STOWELL 
UP  IN  MIDDLETOWN 

Here  are  a  few  of  the  excellent  stunts  re- 
cently used  to  good  advantage  by  Harry  C. 
Stowell,  manager  of  the  Paramount  Theatre, 
Middletown,  N.  Y. 

As  a  special  inducement  to  the  kiddies  to 
attend  the  Saturday  matinee,  a  tie-up  was 
made  with  a  local  clothing  merchant  where- 
by he  paid  for  800  kiddie  star  photos ;  200 
of  which  were  given  to  the  first  200  kid- 
dies attending  each  Saturday  matinee  dur- 
ing the  month.  This  stunt  proved  very  suc- 
cessful as  300  children  lined  up  at  the  box 
office  before  opening.  And  the  tie-up  was 
of  no  expense  to  the  theatre  whatseover. 

An  ice  cream  company  was  sold  on  the 
idea  of  furnishing  1,200  bricks  of  ice  cream 
which  were  distributed  at  the  theatre  at  the 
close  of  a  Saturday  matinee  performance. 
The  ice  cream  company  paid  for  two  young 
ladies  in  uniform  to  hand  out  the  ice  cream 
to  patrons  as  they  filed  out  of  theatre.  This 
tie-up  was  of  no  expense  to  the  theatre  and 
proved  very  successful  as  receipts  for  the 
matinee  were  considerably  higher  than  av- 
erage. 

Stowell  has  effected  a  tie-up  whereby  two 
sets  of  five  tires  each  will  be  given  away 
at  the  theatre.  This  contest  will  run  two 
weeks  whereby  a  set  will  be  given  away 
each  week  to  each  successful  contender. 
The  coupons,  lobby  display  and  all  expenses 
pertaining  to  the  tie-up  will  be  borne  by 
the  dealer.  The  dealer  will  also  insert  two 
ads  in  the  paper  each  week,  selling  the  tie- 
up  and  current  picture.  There  will  also  be 
distributed  10,000  heralds  of  which  the  the- 
atre will  have  one  entire  page  to  sell  the 
coming  attraction  and  at  the  same  time  sell 
the  tie-up. 

We  can  see  from  above  that  Stowell  has 
been  following  his  usual  active  pace  in 
showbusiness  and  we're  glad  of  the  oppor- 
tunity to  pass  along  the  information  for  the 
benefit  of  his  fellow  showmen.  We'll  be 
looking  for  further  news  from  Middletown 
in  reference  to  what  this  club  member  has 
been  doing  to  pep  up  spring  business. 

"DOC"  LEE  PRESCRIBES! 


"The 

Showman's 
Calendar" 


Kids  like  magic  and  Lee  likes  the  kids' 
business,  so  the  "Doc"  wasn't  long  in  getting 
himself  set  with  some  magic  gags  for  dis- 
tribution to  the  kid  along  with  a  real  magi- 
cian to  show  'em  how.  He  had  this  stunt 
working  so  well  that  for  four  months  it 
helped  pack  the  Greenpoint  Theatre  in 
Brooklyn,  N.  Y.  We'd  like  a  few  more  of 
"Doc's"  prescriptions. 


APRIL 

1 3th 
14th 

15th 
16th 

17th  to  23rd 

18th 

19th 


20th 

21st 
22nd 

23rd 
24th 


25th 
26th 


27th 
28th 
30th 


30th  to  May 


MAY 


2nd 
3rd 

4th  to  9th 

5th 

6th 


Thomas  Jefferson's  Birthday 
Assassination  of  President  Lin- 
coln— 1865 
Fifi  Dorsay's  Birthday 
Charlie  Chaplin's  Birthday 
Be   Kind  To  Animal  Week 
(auspices  of  A.S.P.C.A.) 
Paul  Revere's  Famous  Ride  — 
1775 

Patriot's  Day  (Maine  and  Mas- 
sachusetts) 

Constance  Talmadge's  Birthday 
Lina  Basquette's  Birthday 
First  Feast  of  Passover  (Jewish 
Holiday) 

West  Virginia  admitted  to 
Union— 1863 

Second  Feast  of  Passover 
San  Jacinto  Day  (Texas) 
Rome  Founded— 753  B.C. 
Cuban  Blockade  Declared  — 
1898 

Oklahoma  opened  to  white 

settlement — 1889 

William  Shakespeare  born  in 

1564 

First  newspaper  issued  in 
America — 1704 
Russia-Turkish  War— 1877 
War  between  U.S.  and  Mexico 
—  1846 

Marceline  Day's  Birthday 
War  declared  with  Spain — 1 898 
Confederate  Memorial  Day 
(Ala.,  Fla.,  Ga.  and  Miss.) 
Slavery  Abolished  in  U.  S. — 
1865 

First  Shot  of  War  (1917)  be- 
tween U.  S.  and  Germany 
Final  Feast  of  Passover 
General  Grant's  Birthday-1 822 
President  Monroe's  Birthday — 
1758 

Louisiana  Purchased 
Washington  Became  First  Pres- 
ident 

Boston  Settled  by  Winthrop — 
1630 

Rhode  Island  Settled— 1636 
7th— National  Boys'  Week 


Child  Health  Day 

Dewey's  Victory  at  Manila — 

1898 

Leila  Hyam's  Birthday 
Josephine  Dunn's  Birthday 
Stonewall  Jackson  Shot — 1863 
Juliette  Compton's  Birthday 
National  Golf  Week 
Napoleon's  Death — 1821 
Robert  Peary's  Birthday— 1 854 
(Discovered  North  Pole) 


CANIDAS  COVERED  A 
WIDE  ZONE  WHEN  HE 
SOLD  BROWN  PICTURE 

Selling  an  attraction  in  Olean,  N.  Y., 
doesn't  necessarily  mean  that  effort  is  con- 
fined to  city  limits,  as  is  evidenced  by  the 
campaign  made  on  "Fireman,  Save  My 
Child"  by  James  Canidas,  manager  of  the 
Haven  Theatre. 
Tear  sheets  we 
have  at  hand  indi- 
cated that  this  pic- 
ture was  heavily 
plugged  in  four 
other  towns  adja- 
cent to  Olean,  all 
papers  carrying 
display  ads  and  ac- 
companying read- 
ers of  generous 
proportions.  The 
small  photo  shows 
a  sample  of  news- 
paper advertising. 

One  of  the  pho- 
tos shows  an  an- 
cient horse-drawn 
fire  wagon  used 
years  ago  in  the 
city.  Canidas  ran 
this  around  Olean 
and  out  of  town  for  three  days  prior  to 
opening.  One  of  the  old  fire  bells  was  rung 
as  the  wagon  made  its  route.  While  very 
faint,  a  glance  under  the  marquee  will  show 
a  special  display  made  for  the  occasion. 

In  addition  to  the  above,  5,000  heralds 
headed  "He'll  be  wearing  Red  Pajamas 
when  he  comes"  and  carrying  comic  head 
cuts  of  Brown  and  horses.  These  were  dis- 
tributed in  Olean  and  surrounding  towns. 
Three  window  displays  of  old  fire  appara- 


tus were  also  arranged  with  merchants. 

Use  of  the  fire  wagon  bally  and  all  readers 
in  out-of-town  papers  were  secured  gratis, 
which,  of  course,  was  smart  trading  on  the 
part  of  Canidas.  He  is  hereby  listed  as  an- 
other entrant  in  the  current  campaign  on 
this  picture  for  prizes  offered  by  Warner 
Bros,  and  we  wish  him  the  customary  good 
luck.  In  the  meantime  we'd  like  to  get  a 
further  line  on  what  this  showman  is  do- 
ing for  show-business  up  in  his  town. 


Paid  Tribute  to  Sousa 

Fred  S.  Meyer,  managing  director  of  the 
Alhambra  Theatre,  Milwaukee,  Wis.,  did 
not  forget  the  part  played  in  the  music  of 
this  country  by  John  Phillip  Sousa,  veteran 
bandmaster  who  died  recently. 

House  lights  were  dipped  while  the  or- 
chestra, all  standing,  inserted  "Taps"  into 
the  usual  overture,  "Light  Cavalry,"  and  no 
one  was  seated  during  the  eulogy  of  Sousa 
that  came  over  the  microphone.  This 
minute  service  was  a  part  of  each  perform- 
ance during  the  period  Sousa  was  lying 
in  state. 


April     9,  1932 


MOTION    PICTURE  HERALD 


5! 


HICKEY  USED  AUTHOR 
INSTEAD  OF  HORROR 
ANGLE  ON  POE  FILM 

Instead  of  playing  up  Gorillas ,  and  other 
gruesome  angles  in  "Rue  Morgue,"  Duke 
Hickey,  16-cylindered  exploiteer  for  Uni- 
versal, concluded  to  feature  Edgar  Allan 
Poe  when  covering  the  assignment  for  the 
World  Premiere  of  this  picture  at  the  RKO 
Keith  Memorial  Theatre,  Boston,  Mass. 

Now  it  happened  that  Hickey's  family 
owned  a  reproduction  of  one  of  the  most 
famous  paintings  ever  made  of  Poe,  the 
Valentine  Portrait  which  hangs  in  the  Poe 
Shrine  and  Museum  in  Richmond,  Va.  So 
he  sent  for  it,  had  a  photographic  reproduc- 
tion made  and  then  lined  up  his  material  for 
a  MAMMOTH  Edgar  Allan  Poe  DRAW- 
ING COMPETITION. 

Armed  with  photo  and  accompanying 
data,  he  approached  the  desk  of  the  ''Boston 
Traveller,"  which  he  had  been  told  stood 
at  the  top  of  the  heap  of  Boston  newspapers 
and  had  never  stooped  so  low  as  to  lend 
its  name  to  any  kind  of  a  contest.  Keith's 
told  him  he  was  nuts  to  even  consider  such 
a  thing.  However,  the  theatre  did  agree  to 
contribute  $30  prize  money  and  some  guest 
tickets  if  the  deal  could  be  put  across  else- 
where. 

Bostonian  traditions  and  hard-boiled  edi- 
tors have  no  terrors  for  the  Hickeys.  Duke 
crashed  the  gate  and  finally  arrived  in  the 
sanctum  sanctorum  of  one  Harold  F. 
Wheeler,  managing  editor  of  the  city's 
straightest  stepping  newspaper.  After  weep- 
ing profusely  on  Wheeler's  shoulder  and 
pointing  out  that  an  art  contest  would  not 
be  beneath  the  dignity  of  even  the  "Boston 
Traveller"  and  that  some  prize  money  would 
be  gratefully  received  by  some  of  the  Bos- 
ton citizens  in  these  hard  times,  the  deal 
was  at  length  agreed  upon. 

The  story  was  scheduled  to  appear  for 
three  days,  Tuesday,  Wednesday  and  Thurs- 
day; however,  after  its  first  appearance  it 
was  yanked.  That  night  the  managing  editor 
concluded  that  he  had  been  tricked  into 
something  in  an  unguarded  moment  and  that 
an  art  contest  was  too  limited  in  appeal  to 
amount  to  a  damn.  So  next  day  he  'phoned 
Duke  and  advised  him  to  take  a  day  off  and 
study  up  on  the  background  of  the  bean 
industry. 

Then  things  happened !  The  single  story 
that  went  into  the  Tuesday  issue  brought 
such  a  quantity  of  Poe  sketches  into  the 
newspaper  offices  that  two  secretaries  had 
to  be  assigned  to  take  care  of  them.  This 
acted  like  a  sniff  of  snow  to  the  Desk  and 
the  yarn  was  again  picked  up  as  a  move 
that  had  been  championed  by  the  paper  from 
the  start.  On  the  following  Monday  a  smash 
story  was  used  to  feature  the  winners  of 
the  contest,  judged,  of  course,  by  the  pa- 


/vVATTA  CLUCK  OF  A  FEATOK 
"THAT  BOOKER  HAWED 
M6  FOR  Ttf'  F!f?STTfVO 
DAYS!  M0J6VEM  jf=? 
<JOOV>  €NOF  FORf/SY\0\N 


RUSHES  IN  ALL  < 
UOl'H1  BOTHERED 

about  Four,  tii 

DEADHEADS  Mty 
CRASHED  TH' 


th£  dOSS  Atf'Hff ) 
FOOPdEPtit^SfJ 


fHOW' 80UT  (JOIN' 

oV€.R~rolH'  HABRI& 

\OH  MY  DAy_OFF?  S 

~^Tf  ootrr  be  3<Li>iT 

J  (-THEV  DOHTSPEAK 


per's  noted  portrait-artist.  Honorable  men- 
tion was  also  given  to  the  many  winners 
of  guest  tickets  to  see  the  picture. 

Permission  to  make  a  display  of  the  draw- 
ings in  the  Grand  Lounge  of  the  Keith  Me- 
morial was  almost  as  difficult  to  obtain  as 
cooperation  from  the  editor.  That  Lounge 
is  one  of  the  most  sacred  things  in  the  the- 
atre, even  if  it  doesn't  produce  anything 
material  in  dollars  and  cents.  However, 
Duke  pointed  out  that  every  entrant  in  the 
contest  would  bring  friends  and  family  to  see 
the  exhibit  and  finally  secured  permission 
to  hang  up  some  Monk's  cloth  for  the  dis- 
play. The  accompanying  photo  will  bear  out 
this  angle,  as  will  tear  sheets  we  have  at 
hand  regarding  the  forepart  of  this  article. 

This  same  stunt  has  been  worked  along 
with  subsequent  campaigns  made  by  Hickey 
on  "Rue  Morgue"  and  he  states  that  it 
clicked  each  and  every  time.  So  we're  pass- 
ing it  along  to  his  brother  Club  members 
with  his  compliments.  Certainly,  he  deserves 
a  great  deal  of  credit  for  overcoming  all 
the  obstacles  attached  to  the  Boston  effort. 
Incidentally,  the  sketch  idea  can  be  applied 
to  other  pictures  adapted  from  the  pen  of 
famous  authors. 


FLAM  ARRANGED  TWO 
DEBATES  TO  EXPLOIT 
THE  DREYFUS  PICTURE 

Debates  played  the  important  part  in  the 
campaign  made  on  'Dreyfus  Case"  by  David 
Flam,  manager  of  the  State  Theatre,  Johns- 
town, Pa.,  along  with  special  display  cards, 
no  mention  being  made  of  the  historical  an- 
gle to  the  picture  in  newspaper  ads. 

Two  prominent  attorneys  battled  over  the 
right  and  wrong  of  the  famous  case  before 
450  people  and  the  City  High  School  held 
a  public  debate  on  the  same  subject.  In  the 
latter  case  passes  were  given  to  the  winning 
team.  A  rabbi  further  publicized  the  pic- 
ture by  delivering  a  sermon  on  it  on  open- 
ing night. 

Words  concerning  Flam's  activities  down 
in  Johnstown  have  been  few  and  far  be- 
tween since  he  located  in  that  section  of 
the  States,  but  they  say  no  news  is  good 
news  so  we'll  let  it  go  at  that.  But,  seri- 
ously, Dave,  take  a  little  time  off  some  night 
and  knock  off  an  account  of  some  recent 
stunting  campaign  you've  made  so  we  can 
pass  the  dope  along. 


52 


MOTION    PICTURE  HERALD 


April    9,  1932 


PUBLISH  YOUR  FEATURE  STARTING  TIME! 

Newspapers  as  a  rule  will  gladly  carry  a  special  box  giving  the  starting  time  of  your 
feature  picture  if  you  see  that  they  have  such  information  regularly.  But  make  sure  that  it  is 
accurate  so  that  those  who  learn  to  depend  on  it  will  not  be  walking  in  on  the  middle  of  the 
picture. 

Stress  the  starting  time  of  the  last  feature  at  night  as  this  will  encourage  those  who  cannot 
attend  the  earlier  showings  and  convince  them  that  they  can  see  the  full  feature. 

This  information  should  likewise  be  carried  in  your  programs,  in  front  of  the  box  office  and 
possibly  in  your  newspaper  ads.  This  is  an  important  slant  and  ought  to  be  watched  a  whole 
lot  more  carefully  than  before. 


GREENE  PULLED  NEW 
ONE  WITH  CAMPAIGN 
ON  MOTHERS-IN-LAW 

Prompted  by  the  thought  that  there  are 
well  meaning,  conscientious  mothers-in-law 
in  this  world  and  that  the  species  have  been 
much  maligned,  A.  L.  Greene,  manager  of 
the  Tuxedo  Theatre,  Brighton  Beach,  N. 
Y.,  recently  advertised  through  the  medium 
of  his  house  program  that  a  "Perfect 
Mother-In-Law"  Contest  would  be  held  to 
give  the  ladies  a  chance  to  refute  the  many 
accusations  made  against  them. 

In  other  words,  the  program  asked, 
"What  constitutes  the  Perfect  Mother-In- 
Law  ?  The  Tuxedo  management  believes 
that  somewhere  in  Brighton  or  Coney  Island 
there  exists  one.  We're  certain  of  this  and 
willing  to  back  up  the  contention  in  cold 
U.  S.  Gold  to  the  tune  of  3  cash  prizes:  1st, 
$10;  2d,  $5,  and  3d,  3.50.  Here's  How: 
Mothers-in-law  will  be  given  one  minute 
before  the  microphone  to  prove  that  They 
Are  It !  Their  fate  shall  rest  with  the  audi- 
ence. Enter  your  name  with  the  manager 
now !" 

So  Greene's  message  read,  and  fortified 
by  his  shrewd,  psychological  observation 
that  the  urge  to  appear  on  the  stage  is  still 
inherence  in  the  modern  mother-in-law 
denied  a  chance  in  earlier  days  to  do  her 
stuff  before  an  audience,  42  entrants  pledged 
themselves  to  tell  the  world  why  their 
methods  of  mother-in-lawing  were  a  bless- 
ing instead  of  a  hindrance  to  humanity. 

We've  heard  of  all  kinds  of  contests  in 
show  business  but  this  is  the  first  time  we've 
ever  heard  of  one  being  pulled  in  defense 
of  the  mother-in-law.  Anything  that  can  be 
accomplished  along  these  lines  for  the  better, 
however,  has  our  wholehearted  endorsement 
and  we'll  certainly  have  to  hand  it  to  Greene 
for  displaying  such  ingenious  originality  as 
to  ideas.  It's  a  marvelous  movement !  But 
you  haven't  heard  how  the  night  turned  out 
and  neither  have  we.  We  hope  the  promoter 
is  in  good  health  and  suffered  no  serious 
consequences  following  the  staging  of  his 
novel,  philanthropic  act.  Maybe  he'll  send 
along  details  in  the  near  future  and  then 
we'll  let  the  rest  of  you  in  on  what  took 
place. 

He  also  tried  out  another  gag  a  short 
time  ago,  addressed  this  time  in  the  pro- 
gram to  "GIRLS  who  want  to  get  mar- 
ried." The  notice  continued  with  the  state- 
ment that  the  theatre  would  make  it  well 
worth  while  for  some  modern  maiden  who 
would  like  to  annex  a  Complete  Bridal  Out- 
fit, imported  by  a  well  known  Fashion  Shop 
in  the  district.  Further  copy  stated:  "The 
trousseau  includes  (pardon  our  blushes)  a 
Dance  Set,  panty  and  bandeaux  to  match ; 
Chemise,  for  the  girl  who  knows ;  Slip,  to 
fit  a  graceful  contour;  Night  Gown,  of  deli- 
cate hand  embroidered  lace  for  a  discrimin- 
ating maiden,  and  a  Box  of  Hosiery  of 
sheerest  chiffon."  If  it  came  to  pass  that  the 


award  was  won  by  a  gentleman,  it  was 
stated  that  it  would  be  auctioned  off  to  the 
highest  bidder. 

With  all  this  effort  directed  to  the  fem- 
inine element  in  his  neighborhood,  Greene 
ought  to  have  a  pretty  good  stand-in. 
Thanks  for  sending  along  the  tips.  Al.,  but 
don't  forget  to  let  the  boys  know  how  that 
mother-in-law  gag  came  out.  Gag — that's 
the  right  word,  Al,  a  Mother-In-Law  Gag. 


ATTRACTIVE  FRONT 


The  week  of  Feb.  9th  to  15th  was  observed 
as  Lincoln  Week  by  ./.  S.  Salmon,  manager 
of  the  Riverside  Theatre,  New  York  City. 
The  front  was  attractively  dressed  with  sil- 
houette figures  of  Lincoln  at  either  side  of 
entrance  and  the  box  office  was  enclosed 
with  slab  effect  material  to  resemble  the 
exterior  of  a  log  cabin.  The  window  was 
draped  to  make  it  appear  a  real  window 


ORLOVE  INTRODUCED 
LOCAL  POLITICIANS 
FROM  THEATRE  STAGE 

They  take  their  politics  seriously  out  in 
the  North  Side  of  Milwaukee  where  Louis 
Orlove  manages  the  Uptown  Theatre  and 
not  long  ago  18  candidates  announced  their 
intentions  to  run  for  Alderman  of  the  dis- 
trict. 

Now  Louis  is  something  of  a  politician 
himself,  both  as  a  theatre  man  and  neigh- 
borhood factor,  and  forthwith  laid  plans  to 
better  acquaint  the  candidates  with  prospec- 
tive voters  through  the  medium  of  his  the- 
atre. So  he  arranged  to  have  half  of  them 
presented  on  the  stage  on  one  night  and  the 
balance  on  the  following  night.  Letters 
passing  each  candidate  and  one  other  per- 
son into  the  theatre  were  sent  out  to  the 
group.  It  was  stated  that  a  well  known  local 
Doctor,  attached  to  the  neighborhood  sani- 
tarium, would  introduce  the  several  men. 
It  was  also  arranged  with  the  Police  Depart- 
ment to  have  on  hand  two  men  to  take  care 
of  any  hecklers  in  the  audience. 

In  the  larger  cities  candidates  for  district 
office  find  it  difficult  to  meet  all  adherents 
face  to  face,  hence  it  appears  that  Orlove's 
move  is  another  instance  of  how  this  show- 
man consistently  bids  for  the  good  will  of 
his  neighborhood.  A  stunt  of  this  sort  takes 
up  but  a  short  space  on  the  evening's  pro- 
gram and  it's  one  that  ought  to  be  interest- 
ing to  many  of  his  fellow  Club  members. 
Some  time  ago  we  were  led  to  believe  that 
Louis  himself  had  Aldermanic  aspirations. 
How  about  this,  Louis? 


Nat  Holt  Now  D.  M. 

Nat  Holt,  formerly  city  manager  of  Fox 
Theatres  in  Wichita,  Kas.,  has  been  pro- 
moted to  the  post  of  Division  Manager 
through  a  recent  announcement  made  by  E. 

C.  Rhoden,  in  charge  of  the  Kansas  City  dis- 
trict. Holt  will  have  charge  of  theatres  in 
Wichita,  Arkansas  City,  Dodge  City,  Lib- 
eral, Newton,  Winfield,  Wellington,  Eldo- 
rado, Lyons,  Hutchinson,  Hays  and  Salina. 

D.  S.  Lawlor,  Wichita  public  relations  man 
for  Fox,  succeeds  to  Holt's  old  post. 


BOX    OFFICE  ATTRACTIONS 

See  This  Beautiful 
Hand  Painted 


JAPANESE 

LUNCHEON 
SET 

For  Your  Lady  Patrons 

ALSO 

The  New  Hand  Painted 
Porcelain  Dinner  Ware  Set 

Sent  Subject  to  Examination  for 
Your  Approval 
AT  PRICES  THAT  APPEAL 


Chas.  H.  Streimer,  Sales  Mgr. 

Streimer  Ad-Service 

630  Ninth  Avenue,  N.  Y.  C. 

Gentlemen: 

Please  send  me  further  information. 


Name  Theatre. 


State 


Address  City. 

Check  item  [X] 
Japanese  Set  □                    China  Ware  □ 
Willow  Ware  □           Topaz  Glass  Ware  □ 
 MAIL  THIS  COUPON  AT  ONCE  


April     9,  1932 


MOTION    PICTURE  HERALD 


53 


VARIETY  OF  EFFORT 
PUT  FORTH  BY  LEON 
PICKLE  ON  'FIREMAN' 

Street  ballys,  tie-ups  and  a  novel  outdoor 
display  are  listed  among  efforts  put  forth  on 
"Fireman  Save  My  Child"  by  Leon  Pickle, 
manager  of  the  Kentucky  Theatre,  Hender- 
son, Ky.,  in  a  recent  campaign  he  made  on 
that  picture. 

He  tied-up  with  a  coffee  shoppe  for  the 
promotion  o-f  seven 
free  dinners  each 
day  during  run  of 
picture.  One  side 
of  a  card  issued 
for  this  occasion 
was  entirely  devot- 
ed to  picture  copy 
and  one-quarter  of 
the  other  side  also 
gave  it  mention. 
Certain  marks  on 
the  card  entitled 
the  holder  to  a  free 
meal.  Theatre  copy 
played  up  the  "nut- 
ty" angle  such  as, 
"Let's  Be  Silly- 
walk  down  the 
street  in  a  bathing 
suit — bring  home  a 
girl  for  the  ice- 
man— -do  a  spring  dance  on  the  sidewalk — 
do  anything — be  as  nutty  as  you  like  for 
Henderson  is  celebrating  the  arrival  of  Joe 
E.  Brown,"  etc.,  etc. 

One  of  the  photos  on  this  page  shows  the 
big  street  banner  used  one  week  in  advance 
and  which  could  be  seen  for  two  blocks 
away.  The  other  portion  of  the  photo  shows 
one  of  the  bannered  trucks  that  went  into 
action  as  a  result  of  a  tie-up  made  with  an 
ice  company.  These  also  circulated  about 
town  several  days  in  advance  of  opening. 

The  small  upright  photo  illustrates  a  dis- 
play made  in  the  form  of  a  signal  tower 
originally  used  on  "Danger  Lights"  and 
converted  into  a  miniature  building  for  this 
occasion.  Whether  discernible  or  not,  there's 
a  cut-out  of  Joe  E.  Brown  climbing  a  hook 
and  ladder  to  rescue  a  doll  hanging  from  one 


DOES  YOUR 
PALM  ITCH?  ?  ? 

Maybe  it's  because  you  are 
one  of  the  prize-money  win- 
ners in  the 

"FIREMAN, 
SAVE  MY  CHILD" 

contest  conducted  by  Warner 
Brothers  in  conjunction  with 
the  Managers'  Round  Table 
Club. 

WINNERS  WILL 
BE  ANNOUNCED 

early  in  May.  Watch  every 
issue  of  Motion  Picture 
Herald  so  you  don't  miss  the 
great  news. 


THE  TWO-FOR-ONE  GAG  IS  BACK! 

We  have  received  many  requests  for  information  about  the  proper  handling  of  the  Two- 
for-One  ticket  idea  in  connection  with  the  building  of  business. 

A  community  theatre  located  outside  of  New  York  recently  used  this  idea  to  excellent 
returns  by  concentrating  the  distribution  of  such  tickets  at  points  not  too  close  to  the  theatre 
where  the  regular  patrons  could  get  hold  of  them  too  readily. 

Ten  thousand  tickets  were  printed,  a  thousand  on  each  of  ten  different  colored  stock. 
Selecting  the  communities  where  a  play  for  patronage  was  to  be  made  they  used  a  different 
color  for  each  community  so  that  they  could  see  where  the  best  returns  were  coming  from. 

We  do  not  advocate  the  use  of  two-for-one's  indiscriminately.  To  flood  your  neighborhood 
with  them  is  to  invite  your  own  steady  patrons  to  use  them  and  thereby  cut  your  receipts  down 
considerably.  This  would  hardly  be  practical  or  profitable.  Their  use  should  be  confined  to 
attracting  new  trade  and  getting  people  from  sections  which  may  not  be  giving  your  theatre 
the  play  you  deserve. 

In  addition  to  giving  the  merchants  a  good  supply  of  these  tickets  they  also  posted  a 
window  card  in  the  store  window  and  inside  the  store  which  stated  that  the  Two-for-One  tickets 
were  being  given  with  each  purchase. 

The  idea  has  been  responsible  for  a  building  up  of  business  amounting  to  almost  twenty- 
five  per  cent.  And  that's  some  increase  in  these  present  days  of  falling  off  in  theatre  receipts. 
When  the  Two-for-One's  start  running  low  it  is  safe  to  say  that  you  have  won  a  large  number 
of  new  patrons  to  the  theatre  who  will  continue  to  patronize  you  just  the  same. 


of  the  small  windows.  The  building  was 
lighted  by  a  single  50-watt  lamp  placed  be- 
hind amber  and  rose  gelatin  and  connected 
with  the  marquee  flasher,  giving  the  effect 


of  a  conflagration.  The  display  was  set  up 
on  the  sidewalk  with  a  sign  stop  announc- 
ing title  and  playdates. 

The  lobby  was  attractively  decorated 
for  the  occasion  and  fireman  hats,  promoted 
from  the  local  fire  department,  were  worn 
by  ushers,  doorman  and  cashier  a  day  in 
advance 

There's  one  thing  we'd  like  to  point  out 
about  Pickle's  campaign  and  that's  the  cost. 
All  work,  as  outlined  above,  was  accom- 
plished to  the  tune  of  $4.85,  which,  to  our 
way  of  thinking,  was  getting  away  with  a 
lot.  So,  Leon,  your  efforts  are  herewith 
submitted  for  inspection  by  the  worthy 
Judges  who  will  determine  what  showmen 
are  eligible  for  awards  Warner-First  Na- 
tional is  offering  for  best  campaigns  on  the 
picture.  Good  luck  and  let  us  hear  from 
you  again. 

Rosenberg  Gets  Liberty 

The  Liberty  Theatre,  Spokane,  Wash.,  for- 
merly owner  by  Ray  Grombacher  and  lately 
reported  sold  at  public  auction  to  Earl  Sinks, 
Los  Angeles  theatre  man,  will  fly  the  banner 
of  Al  Rosenberg  owning  to  priority  of  the 
latter's  bid,  according  to  a  report  in  the 
Spokane  "Spokesman-Review."  After  the 
Sinks  bid  has  been  received  it  developed  that 
Rosenberg  had  bid  10  per  cent  more.  The 
latter  also  operates  the  Egyptian  and  Neptune 
theatres  in  Seattle  and  has  others  at  Everett 
and  Bellingham.  Tom  Olsen  will  manage  the 
Liberty. 


NEWSPAPER  USED  TO 
GOOD  ADVANTAGE  BY 
MANAGER  E.  SIMONIS 

Newspapers  figured  in  two  tie-ups  re- 
cently used  by  E.  M.  Simonis,  manager  of 
the  American  Theatre,  Pittston,  Pa.,  when 
selling  "Emma"  and  "Unholy  Garden." 

Over  600  answers  were  received  as  the 
result  of  inserting  an  eight-inch  ad  with 
just  the  word  'Emma"  and  instructing 
readers  to  write  what  they  thought  of  Marie 
Dressier  in  20  words  in  that  space.  Single 
guest  tickets  were  awarded  the  winners. 

The  idea  behind  the  other  gag  was  to 
write  "Unholy  Garden"  as  many  times  as 
possible  on  a  piece  of  paper  the  same  size 
as  that  of  the  theatre's  ad  that  appeared  in 
the  paper  that  day.  Over  300  answers  at- 
tested to  the  popularity  of  the  move. 

We  can  readily  see  that  Simonis  has  been 
listening  in  on  radio  programs,  but  that's 
all  right.  No  matter  where  a  gag  originates 
it  takes  some  thought  and  action  to  adapt 
it  to  other  fields.  These  are  interesting  be- 
cause in  both  instances  the  reader  was  forced 
to  turn  to  the  ad  to  determine  size. 


NICHOLS  STRONG  ON 

ATTRACTIVE  FRONTS! 


Don  Nichols,  manager  of  the  Warner  Broadway 
Theatre  in  Charlotte,  N.  C,  must  lay  awake  nights 
planning  the  fronts  for  the  theatre.  His  big 
ambition  in  life  it  seems  is  to  make  the  front  for 
each  picture  more  original  and  more  attractive 
than  the  preceding  one.  Note  the  distinct  type 
of  front  he  used  for  "Safe  in  Hell."  Let's  have 
some  more  of  your  fronts,  Don,  we're  sure  the  boys 
will  be  glad  to  see  them. 


54 


MOTION    PICTURE  HERALD 


April    9,  1932 


Keeping  Up  With  The  Times! 


By  GUY  JONES 


Peeking  through  the 
home  office  key-hole 
we  observe  two  big 
shoes  of  the  Hokum 
Chain  Theatres,  Inc., 
BVD.,  in  heavy  con- 
ference. The  subject 
under  discussion  ap- 
pears to  be  the 
present  necessity  for 
acquiring  control  in 
swinging  a  watch 
chain  and  also  the 
easiest  way  of  mak- 
ing yourself  com- 
fortable as  you  puff 
on  your  five-cent 
cigar. 


VARIETY  OF  STUNTS 
RECENTLY  USED  DOWN 
IN  TAMPA  BY  WEISS 

A  line  on  the  activities  of  Alfred  S. 
Weiss,  Jr.,  manager  of  the  Park  Theatre, 
Tampa,  Fla.,  discloses  that  he  has  been 
using  a  variety  of  gags  on  recent  pictures. 

He  revived  the  Subpoena  for  "Silent  Wit- 
ness" and  the  message  inside  was  addressed 
to  "Mr.  and  Mrs.  Thrill  Seeker."  It  was 
returnable  to  the  Park  Theatre  and  closing 
copy  stated  that  jurors  must  pay  from  10 
to  35  cents  for  each  attendance. 

"Dasha,  a  Beautiful  Persian  Princess," 
also  materially  increased  matinee  trade  a 
short  time  ago  and  for  that  occasion  a  card 
was  issued  carrying  sketch  of  "Dasha"  on 
one  side  and  "She'll  Tell  You  Anything 
You  Want  to  Know"  copy  on  the  other. 

A  tag  headed  "this  is  not  a  Police  Ticket 
—just  a  reminder  that,  etc.,  etc.,  'Manhattan 
Parade'  Will  Be  at  the  Park,"  was  used  to 
good  advantage  on  that  picture  when  dis- 
tributed in  advance  in  autos.  A  novelty  blot- 
ter in  the  form  of  a  six-inch  rule  was  widely 
distributed  for  "Ben  Hur"  and  helped  ad- 
vertise that  picture. 

Several  thousand  "Hello"  cards  on  "Union 
Depot"  were  used  at  hotels  with  balance  of 
copy  stating  that  the  theatre  management 
hoped  the  stay  in  town  would  be  pleasant 
and  that  the  picture  would  be  certain  to 
add  to  enjoyment.  Other  cards  for  "Men 
Only"  were  also  passed  out  and  read  on  onr 
side,  "Something  New !  'Union  Depot'  " 
The  other  side  read,  "Meet  Me  at  Union 
Depot  If  You  Want  to  Get  the  Thrill  of 
Your  Life."  A  tie-up  with  "Cryst-O-Mints" 
also  helped  publicize  this  picture. 

By  this  time  Weiss  has  held  his  "Leap 
Year  Stage  Wedding"  and  we  feel  sure  thai 
it  was  put  over  in  a  big  way.  Next  time  we 
tell  you  about  this  Round  Tabler's  work 
we'll  hope  to  include  an  account  of  how  ho 
staged  that  event.  In  the  meantime — the 
usual  farewell  and  good  luck. 


ACTIVITIES  ON  "TARZAN" 

As  the  result  of  M-G-M's  announcement 
that  prizes  will  be  awarded  for  outstanding 
rampaigns  made  on  "Tarzan,  The  Ape  Man," 
showmen  are  already  sending  in  photos  and 
other  data  to  show  what  they  did  to  exploit 
this  picture. 

Two  of  these  at  hand,  one  from  Henry 
Weiss,  manager  of  the  Paramount  theatre, 
Miami,  Fla.,  and  the  other  from  Wally  Cald- 
well, manager  of  Loew's  Valentine,  Toledo, 
show  the  selling  possibilities  attached  to  the 
film.  Both  houses  did  a  remarkable  busi- 
ness and  the  campaigns  embraced  a  variety 
of  angles.  Descriptions  of  both  will  appear 
in  this  department  in  forthcoming  issues. 

So  get  busy  you  Round  Tablers  who  have 
played,  or  will  play,  this  picture  and  send 
in  your  campaign  to  the  Tarzan  Contest  edi- 
tor', M-G-M,  1540  Broadway.  New  York. 


BEN  COHEN  PUT  OVER 
TWO  EXCELLENT  TIE- 
UPS  WITH  LOCAL  FIRM 

Two  recent  pictures  were  given  a  good 
boost  at  the  box  office  by  Ben  Cohen,  man- 
ager of  the  Capitol  Theatre,  Hazleton,  Pa., 
through  local  tie-ups. 

On  "Mati  Hari"  he  arranged  the  sale  of 
the  complete  novel  by  getting  the  Chamber 
of  Commerce  to  sponsor  the  idea.  Copies 
were  retailed  for  10  cents,  half  of  the  pro- 
ceeds going  to  Cohen  and  the  balance  to 
the  unemployment  fund.  Salesmen  were 
drafted  for  the  occasion  and  each  were 
given  100  of  the  books,  together  with  a 
letter  of  identification  from  the  Employ- 
ment Service.  After  the  theatre  had  re- 
ceived $50  the  balance  of  the  revenue  was 
used  for  prizes  for  best  sales  each  day. 

A  tie-up  with  a  taxicab  company  'on 
"Taxi"  resulted  in  that  concern  furnishing 
cabs  for  a  free  return  ride  home  from  the- 
atre. All  the  patron  had  to  do  was  to  sub- 
mit the  ticket  stub,  stamped  by  cashier,  and 
claim  the  ride.  And  the  sight  of  so  many 
taxis  waiting  outside  the  theatre  also  helped 
publicize  the  picture.  Further  effort  con- 
sisted of  a  taxi  parade  and  the  painting  of 
"Taxi"  many  times  over  the  surface  of  an 
old  auto.  Awards  were  offered  those  who 
could  nearest  estimate  the  number  of  times 
the  word  had  been  painted. 

Regarding  the  "Mati  Hari"  books  it  is  to 
be  supposed  that  Cohn  made  a  deal  for  a 
quantity  of  paper  covered  novels  of  book 
of  that  name  and  got  back  his  cash  outlay 
when  he  received  the  $50.  However,  that 
information  is  not  supplied  in  the  account 
we  have  at  hand.  He  will  probably  be  glad 
to  forward  word  on  this  to  any  who  want 
to  try  the  gag  on  this  or  some  other  picture 
that  can  be  tied  in  with  the  idea.  It  was  a 
smart  move  to  tie  in  the  C.  of  C.  and  news- 
paper to  push  the  scheme. 


Arrested  This  Time! 

Things  are  getting  hotter  over  in  Plain- 
field,  N.  J.,  where  each  successive  Sunday 
show  for  the  past  several  weeks  at  the  Par- 
amount, Oxford  and  Strand  theatres  has 
been  productive  of  a  summons.  Last  Sun- 
day Manager  Andrew  Saffron  was  arrested, 
taken  to  police  headquarters  and  charged 
with  running  a  "disorderly"  house.  He  was 
later  released. 


LOBBY  USED  FOR  ADVANCE  DISPLAY  OF  FREAKS! 


Only  the  ballyhoo  man  is  missing  in  the  above  photo  sent  to  us  by  Miss  Anna  Bell 
Ward,  assistant  general  manager  of  the  Phoenix  Amusement  Co.,  Lexington,  Ky.  It  rep- 
resents a  display  of  unusual  cutouts  painted  on  beaverboard  and  used  as  an  advance 
"sideshow"  display  on  "Freaks."  Each  character  shown  played  an  important  part  in  the 
picture.  It  looks  as  though  the  Phoenix  artist  is  capable  of  turning  out  mighty  attrac- 
tive work  and  we'd  like  to  see  further  evidence  of  his  craftsmanship. 


April     9,  1932 


MOTION    PICTURE  HERALD 


55 


FOUR-CORNERED  DEAL 
WITH  STEAMSHIP  CO. 
PROFITABLE  TO  ADAMS 

What  amounted  to  a  four-cornered  deal 
between  a  steamship  agency,  a  local  news- 
paper, merchants  and  the  theatre,  turned 
out  to  be  a  cracker  jack  trade  booster  for 
Bill  Adams,  manager  of  the  Colonial  The- 
atre, Brockton,  Mass.,  and  brought  joy  to 
the  hearts  of  two  local  citizens  who  became 
entitled  to  a  two  weeks  cruise  to  the  West 
Indies. 

The  deal  actually  originated  between 
steamship  representative,  newspaper  and 
merchants  and  the  theatre  was  subsequently 
tied-in  with  the  proposition,  acting  as  a  me- 
dium or  depository  for  voting  tickets  is- 
sued from  local  stores  when  purchases  were 
made.  A  number  of  leading  stores  were 
represented  in  the  tie-up  and  the  ballots 
were  handled  along  the  same  lines  as  a  pop- 
ularity contest. 

At  a  cost  of  but  $30  over  a  six  weeks' 
period  the  theatre  shared  a  great  deal  of 
publicity,  both  in  a  single  truck  co-op  pro- 
moted for  the  occasion  and  in  attractive 
circulars  issued  by  the  promoters.  As  a  mat- 
ter of  fact,  the  make-up  of  both  ad  and  cir- 
cular made  it  appear  as  though  the  whole 
deal  had  been  engineered  by  the  theatre. 
The  cut  on  this  page  will  serve  to  illustrate 
how  this  idea  was  carried  out  in  the  co- 
operative ad  and  front  page  of  circular.  The 
inside  spread  of  the  latter  further  carried 
out  the  co-operative  ad  idea  and  the  back 
cover  gave  full  information  concerning  the 
cruise. 


FREE! 


Although  winter  is  the  best  time  to  pro- 
mote a  cruise  to  southern  waters,  there  are 
many  other  places  that  will  be  attractive  for 
spring  and  summer  travel.  If  you  are  so 
situated  that  a  deal  such  as  the  above  could 
be  engineered,  it  might  be  profitable  for  all 
concerned  if  the  necessary  contacts  are 
made.  Everybody  wants  to  travel  and  a 
pair  of  tickets  for  a  free  cruise  should  be 
an  excellent  means  of  creating  interest  sales 
and  publicity  for  every  party  concerned  in 
the  tie-up. 


Running  For  Judge 

Clarence  Yeager,  owner  of  a  number  of 
suburban  theatres  in  Portland,  Ore.,  is  a 
candidate  for  Circuit  Judge  of  Multnomah 
County. 


WARM  WEATHER  IS  NEXT! 

Just  as  soon  as  Lent  is  over  our  thoughts  always  turn  to  summer  and  its  usual  warm  weather 
and  hot  days.  There  are  probably  several  thousand  showmen  who  feel  exactly  the  same  way. 

The  importance  of  having  your  cooling  and  ventilating  equipment  in  proper  shape  and 
ready  to  function  throughout  the  summer  is  of  vital  importance  and  should  be  uppermost  in 
your  minds  at  this  time. 

Don't  wait  until  you  start  running  your  equipment  to  find  out  that  minor  repairs  and  atten- 
tion is  required.  You  should  take  care  of  such  details  now  while  you  still  have  plenty  of  time  to 
get  everything  in  tip-top  shape.  Silence  is  more  than  golden  so  make  sure  that  your  fans  and 
blowers  are  not  going  to  start  squeaking  and  growling  when  you  throw  the  switches. 

Take  a  morning  this  week  and  go  over  your  entire  cooling  plant  in  every  detail  together 
with  your  operator  and  any  others  whose  work  covers  that  phase  of  the  theatre's  operation. 
See  that  the  commutators  are  clean,  the  brushes  in  good  condition  and  especially  that  all  fans 
are  properly  lubricated   (oiled  to  you). 

If  the  customers  have  to  sit  through  one  sweltering  performance  in  your  theatre,  you  are 
going  to  have  a  tough  time  convincing  them  thereafter  that  you  have  a  cool  or  comfortable 
house. 


THREE  MINUTE  DANCE 
PROLOGUE  EFFECTIVE 
FOR  WALTER  B.  ROSE 

A  three  minute  dance  demonstration  prior 
to  showing  of  trailer  was  effectively  used 
on  "Dance  Team"  by  Walter  B.  Rose,  man- 
ager of  the  Strand  Theatre,  Brockton,  Mass. 

Arrangements  were  made  with  a  local 
dance  team  to  put  on  this  dance  demonstra- 
tion ;  they  doing  the  Sally-Jim  step ;  the 
dance  used  by  the  two  principals  in  the 
picture. 

The  dance  team's  appearance  was  an- 
nounced by  a  special  three-frame  trailer. 
The  novelty  of  this  presentation  caused  a 
great  deal  of  favorable  comment  and  cer- 
tainly gave  the  picture  a  good  plug. 

One  of  the  leading  local  dance  schools 
gave  special  instruction  of  the  Sally-Jim 
step  in  all  their  classes.  And  made  special 
announcement  about  picture  and  playdate, 
and  giving  guest  tickets  as  prizes  to  the 
best  dancers  of  the  new  step. 

In  addition  to  the  above,  Rose  secured 
several  excellent  windows  for  co-operative 
displays  that  attracted  much  attention. 

A  neat  little  tie-up  that  undoubtedly  did 
its  full  share  in  the  putting  over  of  this 
picture.  We're  glad  to  get  a  line  on  your 
work  again,  Walter,  and  try  to  keep  in 
touch  with  your  fellow  showmen  regularly. 


HOF  ARRANGED  TO 
PASS  OUT  HERALDS 
AT  A  BOXING  BOUT 

A  tie-up  with  the  promoters  of  an  ama- 
teur boxing  contest  secured  some  valuable 
publicity  among  the  sporting  element  in  his 
town  for  H.  P.  Hof,  manager  of  the  Barda- 
von  Theatre,  Poughkeepsie,  N.  Y.,  when 
selling  "The  Champ." 

By  arrangements  with  the  promoters  two 
days  before  opening  of  picture,  2,000  pro- 
grams were  furnished.  The  programs  list- 
ed the  names  of  the  boxing  contestants  with 
the  lower  space,  "and  meet — The  Champ 
with  Wallace  Beery  and  Jackie  Cooper  at 
the  Bardavon  Theatre,  starting  Saturday." 

The  programs  were  distributed  at  the 
boxing  bouts  and  also  in  cigar  stores  and 
other  places  where  the  sporting  fraternity 
congregated.  The  programs  proved  very 
effective  and  drew  to  the  theatre  the  type 
of  patron  that  seldom  comes. 

Hof  found  a  good  way  to  get  his  mes- 
sage before  the  eyes  of  people  who  are  gen- 
erally regarded  as  free  spenders  even  if 
their  thoughts  do  run  to  sources  of  amuse- 
ment other  than  motion  pictures.  However, 
'Champ"  was  excellent  fare  to  bait  them 
and  once  inside  a  house  there's  the  chance 
that  thev  will  become  regulars. 


AFTER  THE  FIRE! 


S  M  ALrla  E  ITS 

[  THEATRE 

'■'3»..Ti 

:rJiZ  :'v----„     ^rr' . 


Above  photo  shows  how  Earl  St.  John, 
manager  of  Smalley's  Walton  Theatre,  Wal- 
ton, N.  Y.,  utilized  a  spot  in  town  made  un- 
sightly by  a  fire  with  a  variety  of  sheets  on 
theatre  and  current  attraction. 


EXHIBITORS 

profit  by  using  GEMSCO 
For  Advertising  Mediums 

Bunting  Banners  for  House  or  Feature 
Net  Banners  for  Roadway 
Marquee  Banners 
Pennants  of  all  Kinds 
Inexpensive  Celluloid  Buttons 
Caps  for  the  Kids 


PRODUCERS 

profit  by  using  GEMSCO 

For  Anything  to  Complete 
a  Uniform 

Swords  —  Military  Hats 
Sam  Browne  Belts 
Military  Decorations 
Secret  Society  Goods 
Costume  Accessories 

Write  to 
Box  618,  c/o 

Managers'  Round  Table  Club 

1790  Broadway,  New  York,  N.  Y. 


56 


MOTION    PICTURE  HERALD 


April    9,  1932 


A  NEW  TICKET  SELLING  SLANT! 

Showmen  who  have  tied  up  with  Parent-Teacher  Associations  for  the  sale  of  theatre  tickets 
to  the  school  children  can  elaborate  on  the  idea  profitably  by  including  the  sale  of  adult  tickets 
at  the  same  time. 

At  the  State  Theatre  in  Ozone  Park,  L.  I.,  N.  Y.,  Irving  Feinman,  the  manager,  after  negotiat- 
ing quite  a  few  of  these  tie-ups  for  the  school  children  injected  the  adult  ticket  angle  and  found 
that  it  was  even  more  desirable  and  profitable  than  the  kiddie  slant. 

A  few  weeks  back  he  not  only  handled  over  a  thousand  school  children,  but  had  them 
selling  several  thousand  adult  tickets.  Inasmuch  as  the  children  live  in  a  wide  area  around  the 
school  it  resulted  in  bringing  many  new  faces  and  patrons  to  the  theatre  where  an  unusually 
good  program  was  presented  during  the  two  days  that  the  tie-up  covered. 

Try  this  out  yourself  the  next  time  you  arrange  one  of  those  P-T  shows  and  you'll  find  that 
you  have  a  great  money-making  slant. 


HERE  ARE  TWO  GAGS 
THAT  WERE  USED  BY 
HAROLD  GABRILOVE 

Insertion  of  names  on  bottom  of  newspa- 
per ads  and  a  good  will  gesture  to  needy 
families  were  included  among  recent  selling 
efforts  made  by  Harold  Gabrilove,  manager 
of  the  Broadway  Theatre,  Newburgh,  N.  Y. 

Instead  of  picking  names  at  random  from 
a  telephone  directory  or  some  similar  source, 
he  picked  names  of  people  who  worked  in 
large  department  stores,  factories  or  peo- 
ple out  of  town.  By  following  this  course 
he  hoped  to  not  only  contact  new  patrons, 
but  cash  in  on  word-of-mouth  advertising. 

Newspapers  gave  him  a  good  break  with 
stories  when  he  tie-ed  in  with  the  paper  for 
an  offer  of  20  guest  tickets  to  needy  families 
to  see  a  current  picture.  In  a  two-column 
story  an  impression  was  created  that  the 
picture  had  been  seen  by  the  writer  and 
considered  among  the  best. 

Getting  back  to  the  gag  of  using  depart- 
ment store,  etc.,  names  to  carry  on  bottom 
of  newspaper  ads  to  identify  awards  of 
guest  tickets,  it  appears  a  good  one  for 
reason  that  the  recipient  will  do  considera- 
ble talking  to  friends.  And  the  same  holds 
true  for  those  who  live  in  the  smaller  out- 
of-town  communities.  As  to  his  good  will 
gesture,  that  story  must  have  been  ample 
return  for  the  number  of  tickets  issued. 


GEORGE  MEYERS  MADE 
SNAPPY  CAMPAIGN  ON 
JOE  BROWN  PICTURE 

Newspaper  advertising  and  contests  fea- 
tured the  campaign  made  on  "Fireman,  Save 
My  Child"  by  George  B.  Meyers,  advertis- 
ing manager  of  the  Princess  Theatre,  May- 
field,  Ky. 

The  reproduced  ad  on  this  page  will  show 
the  result  of  a  cooperative  ad  promoted 
among  local  merchants.  Note  that  the  title 
of  picture  appears  along  left-hand  margin 
of  ad,  with  small  boxes  at  right  of  each 
letter.  The  gag  is  to  find  missing  letters 
that  spell  the  title  in  advertisements  and  to 
insert  the  different  advertisers'  names  in 
corresponding  boxes.  Guest  tickets  were 
used  to  stimulate  interest. 

We  wondered  who  would  be  the  first 
showman  to  tie-up  in  some  way  with  the 
missing  Lindbergh  baby  and  one  of  Meyer's 
ads  was  headed,  "Where  is  Lindbergh's 
Child?"  There  followed  instructions  to 
readers  to  send  in  a  short  story  giving  their 
opinions  as  to  where  the  child  was  and  who 
kidnapped  him.  Since  the  actual  solution 
was  not  known,  it  was  stated  that  the  stories 
would  be  judged  on  style  and  merit  as  a 
mystery  yarn.  Guest  tickets  were  offered 
for  best  "solutions."  Both  of  the  above 
stunts  were  followed  by  special  ads  made 
from   regular  exchange  mats  used  in  the 


New  York  campaign.  Routine  advertising 
was  followed  out  with  the  usual  one — sheets 
and  window  cards  posted  at  advantageous 
spots. 

On  opening  night  Meyers  arranged  with 
the  local  fire  department  for  a  ballyhoo  by 
having  the  trucks  rush  down  the  street  and 
stop  in  front  of  the  theatre,  just  as  if  the 
men  were  answering  a  fire  call.  The  fire- 
men ran  in  and  out  of  the  theatre  with 
various  equipment  and  kept  the  bells  ring- 
ing for  five  minutes.  Banners  in  the  the- 
atre front  enabled  onlookers  to  immediately 
tie-up  the  incident  with  the  picture. 


WE    LEAD  -  -  -  OTHERS  FOLLOW 


I  FREE  TICKETS  TO  PRINCESS 


ITS  EASY  TO  WIN  FREE  TICKETS= 


THE  RULESer^THEN  THE  ADS! 


FEZ) 
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M 
A 
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S 
A 
V 
E 
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Yl 

ca 


La 


J.C.PENNEYCO 


Kentucky- Tennesse 
Lighi  &  Power  Co. 


USSIER 

\\  nllacc  Berry 

r*MIN  BILL 


Brown 

"Fireman  Save 
My  Child" 


Mistaken  Ideas 
Of  Kconomy-- 


MaitieH  Oatni  Piodwls  Cg. 


Adams  Grocery 


KIRKWOOD 

L»u»cWr    Qe.no,  Pro*. 


Considering  the  fact  that  a  town  the  size 
of  Mayfield  is  limited  as  to  picture  exploi- 
tation and  that  Meyers  kept  well  within  his 
budget,  it  seems  as  though  he  not  only 
put  over  a  darn  good  campaign,  but  injected 
some  novel  slants.  He's  still  another  con- 
tender for  honors  in  the  Warner  contest  on 
"Fireman"  and  we  hope  he'll  receive  what- 
ever credit  is  due. 


HERE'S  A  TRICK  AMPHIBIAN  BALLYHOO  FROM  CARTOONIST  JONES! 

Cartoonist  Guy  Jones,  who  has  the  knack  of  portraying  his  reactions  to  show-business  in  pen  and  ink,  can  do  other  things  for  his  fellow 
Club  members  besides  amuse  them  with  a  weekly  sketch. 

Get  an  eyefull  of  the  sea-going  ballyhoo  pictured  below.  Right  at  the  moment  it's  a  trans-Atlantic  steamship,  but  it  can  be  changed 
into  a  sailing  vessel,  a  square  rigger  or  a  battleship  at  short  notice.  It  is  twenty-seven  feet  long,  equipped  with  a  radio,  phonograph  and 
speaker,  and  its  decks  are  strong  enough  to  haul  around  a  number  of  vaudevillians.  We  almost  forgot  to  add  that  its  locomotion  is  fur- 
nished by  a  truck  chassis;  furthermore,  when  not  in  motion  the  bally  can  be  parked  at  a  good  spot  to  bring  in  scores  of  ball  games  and  other 
spot  news  for  the  theatre. 

See  that  circular  looking  gadget  above  the  stacks  with  part  of  the  title  "Emma"  on  it?  That's  not  part  of  the  bally;  it's  another  con- 
trivance that  Jones  rigged  up  with  a  bicycle  wheel  and  a  fan  motor.  It's  really  a  round  banner  and  instead  of  getting  a  mere  eight  feet  of 
banner  he  gets  twenty-one  feet  as  it  revolves.  As  the  occasion  warrants  many  changes  can  be  made  in  copy  and  other  gimmicks  can  be  hung 
from  the  bottom  edges.  The  entire  display  has  the  additional  value  of  animation. 

If  any  of  our  Club  members  plan  construction  of  the  boat  bally  or  the  animated  banner,  we  feel  sure  that  Guy  will  oblige  them  with 
additional  information. 


April     9,  1932 


MOTION    PICTURE  HERALD 


57 


FUN,  BEAUTY,  MELODY  ROLLED  INTO 

THE  YEAR'S  BIG  LAUGH  SHOW 

BERT 


58 


MOTION    PICTURE  HERALD 


April    9,  1932 


WE  OFTEN  WONDER 


By 

L  O  U  I 


S  SYLVESTER 


Sylvester  wonders,  as 
we  do,  too,  whether 
this  wholesale  offer- 
ing style  really  does 
help  business.  Pos- 
sibly he  intended 
that  his  cartoon 
show  a  deserted  ap- 
pearance about  the 
front  and  lobby. 
We  heartily  agree. 
Quantity  will  never 
supersede  quality  in 
the  make-up  of  any 
man's  show. 


PAINTING  STUNT  IN 
LOBBY  GOT  RESULTS 
FOR  CHARLES  BASSIN 

A  lobby  stunt  proved  an  excellent  atten- 
tion-getter for  Charles  Bassin,  manager  of 
the  Oriental  Theatre,  Mattapan,  Mass., 
when  he  played  "Husband's  Holiday." 

A  young  artist  appeared  in  the  lobby 
nightly  between  7  and  8 :30.  He  painted 
likenesses  of  well  known  screen  stars  in  oil. 
He  especially  featured  the  stars  that  ap- 
peared in  "Husband's  Holiday." 

The  stunt  is  a  no-cost  proposition ;  the 
brush  wielder  figuring  the  publicity  he  got 
would  probably  get  him  some  business  to 
make  up  for  the  time  consumed  in  the  the- 
atre lobby. 

Huge  crowds  watched  him  every  night  as 
he  put  on  his  painting  act;  all  of  which  was 
helpful  to  the  theatre. 

The  last  time  Club  headquarters  attempt- 
ed to  communicate  with  Bassin  at  the  above 
theatre  the  letter  was  returned.  In  case  this 
engages  his  attention  we  hope  he'll  confirm 
the  above  address  or  advise  us  just  where 
he  is  located. 


"Sooky."  Four  regulation  bugles  were  pro- 
moted for  this  occasion  through  a  tie-up 
with  a  local  merchant  and  these  can  be 
hooked  up  with  either  an  essay  gag,  num- 
bers, etc.,  with  the  Boy  or  Girl  Scout  or- 
ganizations. Lou  ran  the  picture  for  two 
days  after  it  played  a  nearby  Loew  house 
and  did  bang-up  trade. 

Smith's  Matzos  message  is  particularly  di- 
rected to  his  many  Club  member  friends  in 
New  York  City,  but  it's  adaptable  wherever 
similar  conditions  exist.  So,  Hello  New 
York ;  Okay,  Chicago  and  San  Francisco ! 
Go  to  it  and  line  up  those  Matzos  merchants 
in  time  for  the  season,  and  thank  Lou  Smith 
for  his  timely  tip. 


PUBLICITY  OUTLETS 
IN  NEWSPAPER-RADIO 
PROMOTED  BY  GREENE 

Many  of  our  members  have  found  it 
profitable  to  contribute  interesting  items 
concerning  this  industry  to  newspapers  and 
this  time  it  is  our  pleasure  to  record  that 
Fred  Greene,  manager  of  the  Irving  Thea- 
tre, Wilkes-Barre,  Pa.,  has  become  both  a 
newspaper  columnist  and  radio  broadcaster. 

Greene  "columns"  in  a  weekly  newspaper 
that  has  a  circulation  of  26,000,  and,  ac- 
cording to  reports,  it  is  widely  read. 

Before  starting  the  column,  Greene  wrote 
all  the  publicity  representatives  of  the  vari- 
ous producers,  asking  that  he  be  put  on 
their  mailing  list.  In  this  way  he  receives 
all  the  current  publicity  in  regards  to  stars 
and  pictures.  Then  Greene  edits  it  and 
writes  up  his  own  column,  making  it  as 
terse  as  possible — making  three  copies. 

On  Tuesday  afternoons  Greene  broadcasts 
over  WERE,  using  one  copy  as  a  guide  and 
puts  each  item  in  his  own  words,  enlarging 
upon  each  one  where  it  is  deserved  and  also 
interspersing  same  with  personal  or  record- 
ed happenings. 

On  Thursday  evenings  Greene  broadcasts 
over  WBAX  for  20  minutes,  using  the  sec- 
ond and  third  copies.  This  in  the  form  of 
questions  and  answers ;  one  of  the  an- 
nouncers picking  out  questions  from  his  copy 
and  the  answers  being  taken  from  the  sec- 
ond copy. 

Then  a  copy  is  used  by  the  newspaper,  so 
the  one  copy  gives  Greene  three  separate 
sources  of  publicity,  all  at  no  cost  what- 
ever to  the  theatre.  This  idea  can  be  worked 
in  any  town  where  size  and  conditions  are 
the  equivalent  of  Wilkes-Barre. 


Need  a  Good  Manager? 

The  Round  Table  Club  can  put  you  in  touch 
with  some  exceptionally  fine  showmen  if  you  are 
in  need  of  one  of  those  men  who  CAN  pro- 
duce. Building  up  box  office  receipts  is  second 
nature  with  these  men. 

Send  us  a  wire  and  let  us  help  you  get  the 
right  manager  for  that  theatre  you  want  put 
over  bis. 


PREMIUMS  BOOSTS  BUSINESS  HERE! 


MAKE  A  DEAL  WITH 
MATZOS  DEALER  AT 
ONCE,   SAYS  SMITH 

If  you  are  located  in  a  Jewish  neighbor- 
hood and  haven't  made  your  Matzos  tie-up, 
do  so  at  once,  advises  Lou  Smith,  impre- 
sario of  the  Elton  Theatre,  Brooklyn,  N.  Y. 

Arrangements  Lou  made  with  a  big  Mat- 
zos man  over  in  his  city  resulted  in  free 
printing  of  5,000  circulars  and  the  loan  of 
two  uniformed  girls  to  pass  out  free  pound 
boxes  of  the  crackers  to  all  lady  patrons 
and  a  sample  for  the  men.  This  stunt  was 
pulled  at  three  theatres  on  the  same  circuit 
and  the  entire  expense  of  the  deal  was  ab- 
sorbed by  the  Matzos  concern. 

He  also  has  a  few  words  to  say  to  those 
Club  members  who  have  yet  to  play  off 


A  corner  of  the  lobby  was  all  General  Manager  Stone  needed  to  let  the  folks  in  the  vicinity 
of  the  Capitol  Theatre,  South  River,  N.  J.,  know  that  they  would  be  getting  something 
free  on  these  special  premium  nights.  Here  you  see  the  display  case  with  a  set  of  the 
dresser-ware  which  was  distributed  over  a  period  of  some  thirty  odd  weeks.  Many  neigh- 
borhood houses  are  finding  this  a  great  stunt  to  boost  business  on  off-nights. 


April     9,  1932 


MOTION    PICTURE  HERALD 


59 


PERSONALITIES 


BEN  FRIEDMAN,  formerly  manager  of 
the  Savoy  Theatre,  Bedford  Avenue,  Brook- 
lyn, N.  Y.,  is  now  at  the  helm  of  the  Lef- 
ferts  Theatre,  Brooklyn,  having  changed 
places  with  Monty  MacLevy.  Both  are 
Randforce  men.  Ben  is  number  thirteen 
among  the  charter  members  of  the  Round 
Table  Club.  MacLevy,  in  addition  to  acting 
as  publicity  director  for  all  Randforce 
houses,  will  manage  the  Savoy. 

V 

MARTIN  J.  MILLIN,  recently  assigned 
as  Publix  division  director,  accompanied 
Tracy  Barham,  new  midwestern  division 
booker,  on  a  tour  through  Utah-Idaho  ter- 
ritory a  short  time  ago. 

V 

JACK  MARPOLE  has  succeeded  Starr 
A.  Duell  as  manager  of  the  Paramount  The- 
atres, Provo,  Utah,  Duell  having  been  trans- 
ferred to  Ogden,  where  he  will  manage  the 
Orpheum. 

V 

T.  S.  WILLIAMS  has  taken  over  the 
Roxy  Theatre,  Twin  Falls,  Idaho,  from 
Charles  Bond. 

V 

C.  VERNON  NOLTE,  manager  of  the 
Boulevard  Theatre,  Baltimore,  Md.,  is  ac- 
tively engaged  in  forming  his  Exchange 
Club  in  the  northern  suburbs  of  the  city. 

V 

T.  E.  LONG,  manager  of  the  Rivoli  The- 
atre, Fort  Payne,  Ala.,  recently  installed 
new  sound  equipment. 

V 

JAMES  L.  WEED,  recently  appointed 
manager  of  the  RKO  Keith  Theatre,  Day- 
ton, Ohio,  has  been  named  city  manager  of 
the  four  RKO  houses  in  that  city. 

V 

RICHARD  CRUCIGER,  formerly  man- 
ager of  the  Lincoln  Theatre,  Massillon,  Ohio, 
has  replaced  Robert  Bean  as  manager  of  the 
Warner-Alhambra  Theatre,  Canton,  Ohio, 
Bean  going  to  the  Palace  in  that  city  as  right 
hand  man  for  Manager  George  Reister. 
V 

PAUL  STONEM  is  in  charge  of  the  re- 
cently opened  Capitol  Theatre,  newest  mo- 
tion picture  house  in  Pana,  111.  Stonem  for- 
merly managed  the  Fox-Capitol  at  Taylor- 
ville. 

V 

ALBERT  COTTER,  former  theatre  op- 
erator in  Moberly,  Mo.,  recently  disposed  of 
his  holdings  in  that  city,  is  said  to  be  mak- 
ing plans  for  acquisition  of  theatres  in  a  new 
location. 

V 

RAMON  McKITTRICK  has  succeeded 
Allen  Meyers  as  manager  of  the  Gem  The- 
atre, Baldwin,  Kas. 

V 

NATE  GOULD,  proprietor  of  the  Star 
Theatre,  Sedalia,  Mo.,  is  the  proud  father  of 
a  baby  girl,  born  on  Good  Friday.  So  well?? 

V 

M.  MILTONBERG,  of  the  Cole  Theatre 
Supply  Co.,  Kansas  City,  has  reopened  the 
"New"  Broadmour  Theatre  in  that  city,  a 
house  closed  for  the  past  year  or  more.  The 
house  has  been  renovated  and  new  equip- 
ment installed. 

V 

BILL  WOLFSON  is  handling  publicity 
for  the  Majestic  Theatre,  an  RKO  house  at 
Dallas,  Texas. 

V 

CHARLES  BURKEY,  proprietor  of  the 
Summit  Theatre,  Kansas  City,  who  has 
been  confined  to  a  hospital  for  the  past 
three  weeks,  is  reported  on  the  road  to 
rapid  recovery. 


HARRY  McCLURE,  recently  appointed 
Fox  district  manager,  will  supervise  houses 
in  Emporia,  Fort  Scott,  Fredonia,  Topeka, 
Atchison,  Kansas;  Beatrice,  Neb.;  Chanute, 
Coffeyville,  Ottawa,  Nevade,  Mo.;  Clay  Cen- 
ter and  Concordia. 

V 

T.  B.  NOBLE,  Jr.,  has  been  appointed 
manager  of  the  Pueblo  Theatre,  Pueblo, 
Colo. 

V 

JOHN  REDMOND,  formerly  manager  of 
Publix  houses  in  Lynn  and  Salem,  Mass., 
has  succeeded  Charles  A.  Weeks  as  man- 
ager of  the  Paramount  Theatre  at  Idaho 
Falls,  Idaho.  Weeks  has  been  transferred 
to  Norfolk,  Neb. 

V 

TED  R.  GAMBLE,  well  known  theatre 
man  in  the  Northwest,  was  recently  granted 
a  seven-year  operating  lease  on  the  Rialto 
Theatre,  Portland,  Ore.,  by  J.  J.  Parker, 
president  and  general  manager  of  Fox-Port- 
land Theatres.  Gamble  has  managed  the 
RKO  Orpheum  in  Portland  for  the  past  two 
years. 

V 

L.  E.  MATTHEWS  has  assumed  man- 
agement of  the  Dickinson  Theatre,  Horton, 
Kansas,  succeeding  Paul  Hefner,  who  has 
been  in  charge  most  of  the  time  since  it 
was  taken  over  by  the  Dickinson  Theatre  in- 
terests. 

V 

L.  N.  CRIN  and  G.  H.  Mercer  have 
opened  their  new  theatre,  the  Crim,  at  Kil- 
gore,  Texas. 

V 

JOHN  BOOK  has  taken  over  manage- 
ment of  the  Kansas  Theatre,  Bird  City,  Mo. 
He  formerly  operated  the  Gem  Theatre,  Cul- 
bertson,  Neb. 

V 

K.  A.  BECKER,  of  New  York  City,  has 
succeeded  A.  E.  Wilson  as  manager  of  the 
Casino  Theatre,  Marshalltown,  Iowa,  Wilson 
having  been  transferred  to  the  State  The- 
atre, Cedar  Rapids. 

V 

S.  N.  FANGMAN,  formerly  manager  of 
the  Ames  Theatre,  Ames,  Iowa,  has  suc- 
ceeded Chester  Lyman  as  manager  of  the 
Rialto  Theatre,  an  A.  H.  Blank  house  at 
Boone,  Iowa.  Lyman  has  left  for  Kansas 
City,  where  he  will  be  assigned  a  post  with 
the  Fox-Midwest  Corp. 

V 

SUFUS  OLSON  has  acquired  the  Ma- 
jestic Theatre,  Rhinelander,  Wis.,  and  will 
install  new  sound  equipment. 

V 

CARSON  RODGERS,  head  of  Rodgers 
Theatres,  Cairo,  111.,  is  the  proud  father  of 
a  baby  daughter,  Grace,  who  recently  arrived 
at  his  home.  The  father  has  fully  recovered 
and  both  mother  and  baby  are  doing  nicely. 

V 

LOUIS  HELLBORN,  who  recently  had 
charge  of  the  opening  of  the  "Silver"  Or- 


Items  for  publication  on  this  page 
should  be  addressed  to  "Chick" 
Lewis  and  will  be  published  the 
week  following  receipt.  Notices  of 
promotions,  transfers,  change  of  ad- 
dresses, and  other  material  of  this 
nature  is  what  we  want  for  our 
"Personalities"  page.  The  more  you 
send  the  more  interesting  will  be 
the  page  each  week. 


pheum  Theatre,  new  RKO  house  at  Den- 
ver, Colo.,  will  be  recalled  to  New  York  for 
a  new  assignment,  it  is  reported.  Al  Lever, 
formerly  manager  of  the  Palace  Theatre, 
Columbus,  Ohio,  has  taken  over  the  reins  of 
the  Orpheum. 

V 

WILLIAM  HARTFORD,  manager  of 
the  Balboa  Theatre,  Everett,  Wash.,  recently 
suffered  damage  to  his  house  through  a 
blaze  in  the  attic  room. 

V 

CHARLES  POTTER,  owner  of  the  Bal- 
tis  Theatre,  Kansas  City,  has  completed 
repairs  following  a  recent  explosion  that  oc- 
curred in  his  house  and  will  reopen  soon. 

V 

RUSSELL  LONGGREAR  is  the  man- 
ager of  the  new  Queen  Theatre,  operated  by 
the  Carmicharels  in  Hammond,  Ind.,  as 
"One  of  Mack's  Friendly  Theatres,"  and 
recently  opened  to  an  enthusiastic  first  night 
audience. 

V 

F.  W.  DAVIS  has  replaced  Clyde  Ander- 
son as  manager  of  the  Fox-Rex  Theatre, 
Cay  Center,  Kas.  Anderson  has  been  trans- 
ferred to  Topeka,  where  he  will  have  charge 
of  two  theatrees. 

V 

ED  DUBINSKY,  general  manager  of 
Publix-Dubinsky  theatres  in  Kansas  City, 
is  back  at  his  desk  again  following  a  vaca- 
tion spent  in  Hollywood,  Fla. 

V 

BOB  MONAGHAM  is  managing  the 
Florence  Theatre,  one  of  a  chain  of  neigh- 
borhood houses  in  Seattle,  Wash. 

V 

HARRY  SCHEIDKER,  Hannibal,  Mo., 
exhibitor,  is  convalescing  from  an  attack  of 
the  flu. 

V 

MAURIE  STAHL,  zone  manager  for  the 
brothers  Skouras  over  in  New  Jersey,  re- 
cently qualified  as  one  of  the  "Month"  men 
of  this  industry  by  having  April  designated 
by  his  cohorts  as  "Maurie  Stahl  Month,"  dur- 
ing which  time  an  extensive  business  drive 
will  be  waged.  Irving  Lesser  and  Dan 
Weinberg  will  act  as  lieutenants  in  the  Jer- 
sey City  and  Bergen  County  districts. 

V 

HENRY  L.  NEEDLES,  Warner  district 
manager  in  Connecticut,  has  been  in  confer- 
ence with  the  Hartford  Juvenile  Commission 
on  the  matter  of  planning  special  film  shows 
for  children.  Give  'em  the  needle,  Henry. 
V 

W.  F.  BUDD  recently  took  over  opera- 
tion of  the  Rialto  Theatre,  Anita,  Iowa. 
V 

CHARLES  JENNINGS  and  Donald 
Oakes  have  purchased  the  Lyric  Theatre, 
Columbus  Junction,  Iowa,  from  Ralph 
Kelly. 

V 

BEN  ASHE  is  in  charge  of  the  recently 
reopened  Grand  Theatre,  Bemidji,  Minn.,  a 
house  owned  by  the  Berger  Amusement  Co. 
and  dark  for  the  past  year.  New  sound 
equipment  has  been  installed. 

V 

MILTON  KRONACHER,  former  Pathe 
.Salesman  in  the  New  York  City  district,  is 
going  on  a  second  honeymoon  this  month. 
On  the  14th  day  of  April  he  and  Mrs. 
Kronacher  will  celebrate  their  25th  Wed- 
ding Anniversary  at  Atlantic  City.  Many 
readers  will  recall  Milt  as  one  of  the  go- 
getting,  prize  winning  salesmen  of  the  old 
Pathe  organization  and  that  he  was  forced 
to  take  an  extended  vacation  on  account  of 
his  health,  which,  we  are  glad  to  state,  is 
improving  day  to  day. 


60 


MOTION    PICTURE  HERALD 


April    9,  1932 


FASHION  SHOWS  ARE  CLICKING! 

I;  is  most  gratifying  to  note  that  our  recent  campaign  to  stimulate  interest  in  the  staging 
of  Fashion  Revues  this  year  has  met  with  a  large  measure  of  response  from  many  showmen  all 
over  the  country  and  we  have  received  complete  campaigns  from  most  of  them. 

In  view  of  the  widespread  interest  in  this  great  box  office  idea  we  will  continue  to  feature 
Fashion  Show  stories  and  articles  in  subsequent  issues  so  that  by  keeping  all  the  issues  on  hand 
you  will  have  a  fine  batch  of  material  to  guide  you  when  you  next  stage  one  of  these  shows. 


ROMANCE,  ACTION  AND 
COMEDY  STRESSED  IN 
CAMPAIGN    BY  STEARN 

A  variety  of  effort  put  forth  on  "De- 
licious" by  Harry  D.  Stearn,  manager  of 
the  Capitol  Theatre,  Reading,  Pa.,  resulted 
in  the  carrying  out  of  a  bang-up  campaign 
on  that  picture.  Romance,  action  and  El 
Brendel's  comedy  were  stressed  in  news- 
paper advertising. 

Included  among  advance  advertising  and 
exploitation  were  novel  cutouts  for  lobby 
and  foyer ;  slides  and  special  accompani- 
ment ;  a  tie-up  with  a  candy  manufacturer ; 
street  ballys ;  radio  announcements,  and  a 
trailer. 


Following  out  the  idea  of  "Scotty,"  the 
terrier  in  the  picture,  twenty  imitation  dogs 
were  made  from  beaverboard  and  placed  in 
prominent  locations  in  the  foyer,  mezzanine, 
lobby  and  front  of  house.  Copy  of  back  of 
dogs  read,  "I  am  Scotty — You  will  see  me 
with  Janet  Gaynor  and  Charles  Farrell  in 
'Delicious'  at  this  theatre  Soon."  When  the 
show  was  current  these  dogs  were  dis- 
tributed in  various  spots  in  town  and  copy 
was  changed  to  "Now-  Playing." 

The  press  book  tipped  him  off  to  the 
fact  that  National  had  made  up  a  special 
slide  effect  for  this  picture  and  he  ordered 
it.  Then  he  tried  all  over  town  to  get 
records  of  the  songs  and  other  music  com- 
posed for  the  film,  finally  obtaining  one 
through  a  Hit-A-Week  dealer  that  gave 
a  short  sales  talk  on  the  show  and  a  portion 
of  the  music.  He  promoted  the  use  of  a 
Panatrope  from  a  local  dealer  and  placed  it 
behind  the  scrim.  Just  before  the  trailer 
came  on  the  record  was  started  and  when 
it  closed  the  scrim  was  hauled  up  and  reg- 
ular trailer  went  on. 

The  photo  you  see  on  this  page  is  a  repro- 
duction of  a  swing  display  suspended  be- 
tween two  pillars  at  the  theatre  entrance. 
Six-sheet  cutouts  of  Gaynor  and  Farrell 
were  used,  along  with  mats  on  the  floor 
and  two  of  the  beaverboard  dogs  placed  to 
look  directly  at  the  figures. 


The  dog  idea  was  again  used  in  a  tie-up 
made  with  a  woman  breeder  of  Scotch 
terriers,  who  somewhat  reluctantly  loaned 
one  of  her  animals  to  take  part  in  a  street 
ballyhoo.  A  good-looking  young  fellow  was 
engaged  to  wear  a  full  dress  costume  and 
lead  the  dog  around  town  with  small  sign 
on  back  reading,  "We  Are  On  Our  Way 
To  See  Janet  Gaynor  at  the  Capitol  Theatre, 
Reading."  The  young  fellow  also  wore  a 
stove-pipe  hat  as  an  additional  attention- 
getter. 

Many  patrons  remarked  upon  the  beauty 
of  the  foyer  display  which  consisted  of  a 
large  beaverboard  sign  for  each  pillar  in  the 
foyer.  The  title  "Delicious"  was  placed 
overhead  and  at  each  end.  In  front  of  the 
pillars  were  placed  the  large  ten  foot  beaver- 
board signs  with  copy,  "Janet  and  Charles 
In  A  New  Musical  Hit."  Underneath  were 
listed  song  hits  and  "Funny  El  Brendel." 
On  the  other  side  copy  read,  "Lovers 
Again — Janet  Gaynor  and  Charles  Farrell 
With  El  Brendel — Music  By  Gershwin — 
Dates."  On  the  other  two  pillars  were 
large  beaverboard  signs  that  carried  cutout 
title  placed  in  front  of  colored  crepe  paper. 

Other  effort  included  the  distribution  of 
5,000  candy  kisses  in  bags  with  appropriate 
copy  tying  in  picture  (merchant  paid  all)  ; 
a  cutout  display  made  up  in  unused  inside 
box  office  with  shadow  box  and  mask,  which 
intrigued  many ;  a  large  cutout  display  of 
Gaynor  and  Farrell ;  large  cutout  letters  of 
Gaynor  and  Farrell  on  marquee ;  overture 
of  Gershwin's  "Rhapsody  in  Blue" ;  marquee 
banner  painted  on  both  sides ;  window  cards, 
and  radio  announcements  advance  and  cur- 
rently. 

As  he  usually  does,  Stearn  came  through 
with  a  thorough  campaign  and  we're  glad  of 
the  opportunity  to  pass  his  ideas  along  the 
line.  We  have  a  hunch  that  he  may  have 
planned  some  sort  of  Easter  or  Spring 
fashion  show  and  if  he  has  we  will  see  that 
we  get  information  on  same. 


CLUB 

EMBLEM  PIN  ! ! 


Use  This  Blank: 

Managers'  Round  Table  Club 
MOTION  PICTURE  HERALD 
1790  Broadway,  New  York 

Kindly  send  me,  postpaid,    Club 

pins,  for  which  1  enclose  payment  at  $1.00 
per  pin. 

Name  of  Member  

Theatre  

Address  

City  


GALVIN  PROFITED  BY 
CHINESE  ACT  DURING 
SINO-JAPANESE  FRACAS 

While  the  fracas  between  the  Chinese  and 
Japanese  was  going  full  tilt  over  in  Shang- 
hai, John  J.  Galvin,  manager  of  the  Penn 
Theatre,  Wilkes-Bar  re,  Pa.,  cashed  in  on 
public  interest  in  the  hostilities  through  the 
fact  that  there  was  a  Chinese  troupe  among 
the  vaudeville  acts  at  that  time. 

The  husband  of  a  Chinese  girl  in  the  act 
and  several  other  members  gave  interesting 
facts  and  figures  on  the  war  situation  from 
both  stage  and  over  the  local  radio,  dwell- 
ing on  angles  which  had  apparently  been 
overlooked  by  press  agencies.  Newspapers 
gave  generous  space  to  stories,  mentioning 
that  the  act  could  be  seen  at  the  Penn. 

Galvin  was  keenly  anxious  to  make  a 
good  showing  with  his  bill  at  that  time  and 
it  looks  as  though  he  certainly  wasn't  pass- 
ing up  any  opportunities  when  he  publicized 
the  presence  of  the  Chinese  act. 


BAIR'S  BEAU  GESTE 


but  regardeb3  of  bow  you  mas' 
vole,  we  earnestly  urge  you  to  go 
to  llie  polls  and  vole  according  to 


IRRESPECTIVE  OF  YOUR  VIEWS  OF  THE 

SUNDAY  MOVIE  QUESTION 

WE  THANK  YOU 

For  Your  Voice  At  The  Polls 


Any  enterprise  lo  be  a  success  must  cater  to  the  wishes  of  the  major- 
ity .. .  too  much  dlssentlon  means  failure  .  .  YOUR  viewpoint  In  this 
or  any  other  business  must  be  respected.  It  Is  the  policy  of  theatre- 
men  at  all  times  to  please  as  many  as  possible  .  .  .  this  election  has  re- 
sulted In  the  sincere  division  of  your  opinions  .  .  .  FOR  THIS  INFOR- 
MATION .... 

WE  AGAIN  THANK  YOU  !  !  !  ! 

Our  endeavor  aruj  aur  u,  >ou  w|M  be  w  continue  lo  offer  at  all 
times  clean,  wholesome  entertainment  In  our  theatres. 

EAST  LIVERPOOL  THEATRE  OWNERS'  ASS'N. 


State 


Above  is  an  ad  inserted  in  the  local  newspaper 
by  E.  E.  Bair,  manager  of  the  State  Theatre,  East 
Liverpool,  Ohio,  following  defeat  of  Sunday  movies 
in  his  town.  Even  though  the  bill  only  lost  out  by 
a  matter  of  twenty  votes,  making  a  recount  in 
order,  both  Bair  and  W.  H.  Tallman,  representing 
the  East  Liverpool  Theatre  Owners'  Association, 
made  their  beau  geste  to  both  factions  of  voters. 

Was  that  diplomacy,  we  ask  you?  We  think 
you'll  agree  that  it  was.  Note  the  ad  states  that 
clean,  wholesome  entertainment  will  continue  to 
be  offered.  Next  time  the  vote  comes  up,  if  the 
recount  doesn't  confirm  a  victory,  we  venture  the 
opinion  that  ads  of  this  kind  will  not  have  done 
any  harm. 

In  the  Saddle  Again 

Jack  Marpole,  enterprising  showman  who 
used  to  make  'em  sit  up  and  take  notice 
when  engaged  in  show-selling  out  in  Lodi, 
Calif.,  and  other  West  Coast  towns,  and 
lately  taking  care  of  booking  duties  during 
William  Borack's  absence  from  Salt  Lake 
City,  has  again  returned  to  the  firing  line 
as  manager  of  the  Paramount  Theatre, 
Provo,  Utah.  He  replaces  Starr  A.  Duell, 
who  has  been  transferred  to  the  Orpheuna, 
Ogden. 


April     9,  1932 


MOTION    PICTURE  HERALD 


61 


SILVERWATCH  STILL 
USING  MANY  STUNTS 
TO  SELL  HIS  SHOWS 

A  line  on  past  activities  of  Max  Silver- 
watch,  manager  of  the  Strand  Theatre, 
Amesbury,  Mass.,  has  always  disclosed  the 
unloading  of  a  lot  of  sleeve-tricks  of  the 
trade  on  the  part  of  this  energetic  showman 
and  the  batch  of  lit- 
erature, etc.,  in  front 
of  our  eyes  at  the 
present  indicates  that 
he's  still  keeping  the 
old  ball  rolling 
along.  First  let  us 
call  attention  to  the 
small  photo,  which 
is  a  likeness  of  Max 
himself,  and  then 
we'll  set  down  a 
brief  account  of  a 
few  of  his  efforts  in 
show-business. 

We  may  be  going 
back  a  bit  as  to  pictures,  but  "Ambassador 
Bill"  will  do  as  well  as  anything  for  a 
starter.  On  this  picture  he  found  a  missing 
letter  gag  effective  as  an  interest  getter. 
Twenty  tickets  were  offered  free  to  those 
who  filled  in  the  proper  letters  on  the  fol- 
lowing: .il  Rog..s — y.ur  f.vo.ite  ..plo.at. 
of  .  un,  f . .  lie,  w .  t  and  .  i .  do,  wi .  .  be  .  t  t .  e 
War.er  B.os.  .trand  t.eat.e  Friday  .nd 
S.tur.ay,  De.em.er  4-5  in  ''Ambassador 
Bill."  .e  ta.es  y.u  on  a  .ila.i.us  pe.so. . lly 
co.du.ted  to. .  of  .  gla.or.us  Euro.. an  kin.- 

d..  I.lude     .n     .he    ca.t    are  G.eta 

Ni.s.n,  Mar..erite  C.u. chill  and  .ad  Al- 
exa.der.  The  following  was  included  as 
part  of  copy  on  a  throw-away  calling  at- 
tention to  the  opportunity. 

He  also  found  that  a  long  ticket,  about 
7x3  inches,  was  good  publicity  for  "Yellow 
Ticket."  The  top  contained  a  plug  for  the 
picture  and  three  perforated  sections  below 
carried  ads  stating  that  the  attached  cou- 
pons would  be  good  for  a  ten  per  cent  dis- 
count at  each  merchant's  store.  The  ads  took 
care  of  the  printing  and  distribution  costs. 

We've  often  had  requests  for  some  little 
trick  to  plug  kiddie  patronage  for  a  West- 
ern or  a  start-off  of  a  serial  and  we  note 
that  Max  used  a  couple  of  these  on  "Rain- 
bow Trail"  and  "Riders  of  the  Purple 
Sage."  One  was  a  blue  card  on  which  ap- 
peared a  complicated  design  of  inter-related 
circles.  The  instructions  were  to  "Follow 
the  'Rainbow  Trail'  out  of  Surprise  Valley." 
The  other  card  carried  an  illustration  of  a 
bucking  broncho,  which  could  be  set  in 
motion  by  the  manipulation  of  strings.  Both 
were  obtained  from  a  novelty  company  and 
name  of  same  can  be  furnished  upon  request. 

Other  recent  exploitation  effoi  ts  included 
the  occasional  use  of  bookmarks,  with  ap- 
•  propriate  copy ;  the  much  recounted  "All 
My  Life"  card  gag ;  a  laugh  certificate, 
good  for  1,000  laughs  on  a  Joe  Brown  pic- 
ture ;  an  envelope  addressed  to  "Mothers 
Only,"  with  enclosure,  on  "Sin  of  Madelon 
Claudet,"  and  numerous  other  little  throw- 
aways,  etc. 

We  also  have  a  small  phoio  at  hand,  too 
faint  to  reproduce,  showing  a  blindfolded 
auto  driver  about  to  get  under  way  for  a 
tour  of  the  town.  Max  obtained  the  services 
of  a  local  "magician"  for  this  stunt  and  it 
was  pulled  off  in  connection  with  a  Kiddie 
Club  Matinee.  The  magician  donated  his 
services  and  the  car  was  promoted  from  one 

(Continued  in  third  column) 


CHECK  THESE  OFF  NOW! 

1 —  Cleaning  and  relamping  of  marquee 
and  upright  signs. 

2 —  Brighten  up  the  backings  of  your 
frames  and  displays  with  cool  colored  cards, 
etc. 

3 —  Summer  uniforms  for  the  staff  should 
be  looked  over,  cleaned  and  made  ready 
for  the  change. 

4 —  Wash  down  or  mop  up  with  plenty  of 
clean,  fresh  water  the  cement  floors  of 
your  auditorium.  Much  dust  and  dirt  ac- 
cumulates during  the  winter  which  won't 
be  cleaned  through  the  usual  hair  brush 
sweeping. 

5 —  Wipe  off  with  a  damp  cloth  all  the 
bulbs  under  the  marquee. 

7 —  Clean  up  your  changeable  attraction 
letters.  Dirt  cuts  down  the  visibility  of 
these  letters. 

8 —  Inspect  your  lobby  and  front  with  a 
view  of  brightening  it  up  for  the  summer 
months. 

9 —  Arrange  for  greens  of  all  kinds  from 
your  local  florist  for  the  lobby  and  foyers 
as  well  as  the  mezzanine  and  lounge  rooms. 
It  leaves  a  decidedly  cooling  effect  when 
the  patrons  come  in  contact  with  them. 

10 —  Winter  sometimes  plays  havoc  with 
the  paint  on  your  outside  frames  and  dis- 
play boards.  A  little  touching  up  or  a 
coat  of  shellac  will  not  only  preserve,  but 
will  also  freshen  them  up  considerably. 

I  I — Check  up  on  your  chairs  and  see  that 
they  are  tightened  and  repaired  where 
necessary. 

12 —  Inspect  your  carpets  carefully  and 
sew  the  spots  or  seams  that  are  beginning 
to  open  up. 

13 —  Give  the  frames  of  your  outdoor 
billboards  a  coat  of  paint.  A  dirty,  sloppy 
frame  won't  help  attract  attention  to  your 
one  or  three  sheets. 

14 —  Inspect  the  roofs.  Kids  make  a  prac- 
tice of  throwing  bottles  and  other  rubbish 
to  the  roofs  to  prove  their  throwing  ability. 
Set  such  stuff  off  now  or  it  will  sink  into 
the  tar  and  roofing  material  when  the 
weather  turns  warm. 


AIRSHIP  BALLY  USED 
TO  GOOD  RESULTS  BY 
FLEITIS  IN  KEY  WEST 

We  are  indebted  to  Manager  J.  F.  Fleitis 
for  the  small  photo  of  a  model  airship  used 
to  exploit  "Dirigible"  at  the  Strand  Thea- 
tre, Key  West,  Fla.  The  ship,  which  in  the 
original  photo  shows  considerable  crafts- 
manship, was  made  by  Ignacio  Carbonell, 
son  of  the  proprietor  of  both  Strand  and 
Monroe  Theatres  in  that  city. 

In  addition  to  hanging  the  ship  under  the 
marquee,  it  was  illuminated  and  carried 
around  the  city  in  a  truck,  along  with  a  six- 
piece  orchestra,  1,500  special  hand  bills  were 
distributed  en  route. 


STREET  BALLYHOO  BY 
YOUNGSTERS  HELPED 
COWAN  SELL  "EMMA" 

Four  boys  and  a  quaint  looking  female 
impersonator  made  up  the  crew  that  put  over 
an  effective  publicity  stunt  for  M.  E.  Cowan, 
manager  of  the  Piqua  Theatre,  Piqua,  Ohio, 
when  he  played  "Emma." 


As  you  can  see  from  the  accompanying 
illustration,  each  boy  carried  a  large  cut- 
out letter  of  the  title  and  the  sign  held  by 
the  gentleman  with  the  strange  looking  cos- 
tume directed  all  good  citizens  "not  to  miss 
seeing  Marie  Dressier  at  Schine's  Piqua." 
The  gang  walked  the  town  on  a  Saturday 
preceding  the  Sunday  showing. 

That  the  little  stunt  helped  is  borne  out 
by  the  fact  that  the  Sunday  gross  on  the 
above  picture  shattered  the  house  record. 
Keep  up  the  good  work,  Cowan,  and  let's 
hear  from  you  regularly. 


The  above  is  the  first  word  we've  had 
from  Fleitis  in  some  little  time.  Now  that 
he's  on  the  active  list  again,  we  hope  he 
will  make  up  for  lost  time  and  shoot  along 
some  more  information  about  show-business 
down  in  Key  West. 


BURNS  MADE  A  DEAL 
WITH  LARGE  STORES 
TO  PUBLICIZE  FILM 

"Champ"  contests  were  effectively  used 
by  William  T.  Burns,  manager  of  the  Rialto 
Theatre,  Roslindale,  Mass.,  when  exploiting 
"The  Champ." 

These  were  put  on  among  the  salesmen 
and  saleswomen  in  four  of  the  larger  stores 
in  his  town  to  determine  standing  over  the 
period  of  one  week.  Similar  contests  were 
run  at  the  local  bowling  alley  and  the  mu- 
nicipal gymnasium.  Letters  on  the  picture 
were  also  sent  out  to  every  organization  in 
town  and  neighboring  communities.  These 
were  read  at  various  meetings  one  week  in 
advance. 

The  sales  contests  did  the  double  duty 
of  increasing  sales  in  stores  and  publicizing 
the  picture.  While  it  is  not  mentioned  that 
guest  tickets  or  some  other  means  of  stimu- 
lating interest  was  used,  it  is  taken  for 
granted  that  some  incentive  was  offered. 


SILVERWATCH  BUSY 

(Continued  from  first  column) 

of  the  local  auto  dealers  in  lieu  of  advertis- 
ing value  resulting  from  the  stunt.  Inci- 
dentally, it  might  be  mentioned  that  live  rab- 
bits were  offered  as  an  additional  incentive 
for  the  kids  to  see  the  show. 

We  would  also  like  to  show  some  of  the 
attractive  heralds  issued  for  various  pic- 
tures, Bargain  Nights,  vacation  Weeks,  etc., 
but  color  combinations  will  not  permit  clear 
reproductions.  Suffice  then  to  say  that  all 
of  them  are  pleasing  to  the  eye,  as  to  layout, 
etc.,  and  must  have  been  effective  aids  in 
selling  the  several  shows. 


62 


MOTION    PICTURE  HERALD 


April    9,  1932 


DON'T  PUT  IT  OFF  ANY  LONGER! 


WM.  H.  WRIGHT  is  located  up  in  Mon- 
treal, Canada,  where  he  manages  the  Monk- 
land  Theatre.  At  this  writing  his  name  also 
is  listed  on  the  Club  roster  as  one  of  the 
new  members  and  we're  mighty  glad  to 
have  him  with  us.  There  are  any  number 
of  Round  Tablers  up  in  your  town,  Wright, 
and  we're  going  to  ask  you  to  remember  us 
kindly  to  all  of  them.  Incidentally,  what's 
become  of  that  seasoned  showman  George 
Rotsky,  an  exploiteer  de  luxe  whom  we 
used  to  know  in  the  old  days.  Let's  hear 
what  you  are  doing  for  showbusiness  and 
if  you  know  where  Rotsky  is,  give  him  a 
ring  and  tell  him  this  department  would 
like  an  article  from  him  on  some  live  topic. 

 Wear  Your  Club  Pin!  !  !  

G.  S.  GRANGER  hails  from  Tippecanoe 
City,  Ohio,  where  he  stands  at  the  helm  of 
the  New  Ohio  Theatre.  He's  another  man- 
ager to  send  along  an  application  for  mem- 
bership in  this  ever-increasing  army  of 
showmen  and  a  cordial  greeting  is  also  ex- 
tended this  new  Round  Tabler.  Now  that 
you've  been  introduced  to  the  rest  of  the 
gang,  Granger,  do  your  duty  in  the  matter 
of  regularly  sending  along  some  dope  on 
what's  taking  place  in  showbusiness  in  your 
town. 

■  Wear  Your  Club  Pin!  !  !  

NAT  MUTNICK  is  a  Warner  Brothers 
man  over  in  Irvington,  N.  J.,  where  he  man- 
ages the  Castle  Theatre.  We  are  happy  to 
announce  that  Nat  has  also  joined  this  Club 
and  since  the  New  Jersey  boys  know  a 
thing  or  two  about  selling  shows  we  predict 
that  future  contributions  are  in  line  for  this 
department  from  Mutnick.  Get  the  spirit, 
Nat,  and  do  your  bit  for  your  fellow  show- 
man. 

 Wear  Your  Club  Pin!  !  !  

H.  B.  RAM  is  another  owner-manager 
to  become  a  member  of  this  organization 
and  he  hails  from  the  city  of  Aiken,  S.  C, 
where  he  holds  forth  at  the  State  Theatre. 
The  South  Carolina  contingent  of  this  Club 
has  always  been  well  represented  in  this  de- 
partment, Ram,  and  we  sincerely  hope  you'll 
do  your  part  to  keep  up  the  good  work. 
Let  us  hear  about  that  last  stunt  you  pulled 
that  made  record  attendance  at  your  house. 
The  rest  of  the  gang  will  be  interested. 

 Wear  Your  Club  Pin!  !  !  

C.  E.  "GENE"  YARNELL  is  one  of  out- 
old  friends  who  now  comes  to  light  as 
manager  of  the  Ionia  Theatre,  Ionia,  Mich. 
We  haven't  had  a  line  on  him  since  he  filled 
the  job  of  manager  with  several  of  the  big 
Ziegfeld  and  White  road  shows  and  we're 
mighty  glad  to  know  that  he's  so  happily 
located  on  the  Butterfield  circuit.  He  is  in 
charge  of  a  new  and  beautiful  theatre  in 
Ionia  and  while  business  conditions  there 
are  no  different  than  the  general  situation, 
he  manages  to  get  his  share  of  trade 
through  some  tall  hustling.  Yarnell  is  the 
type  of  man  we  like  to  have  with  us  and 
we  extend  him  hearty  greetings  as  a  new 
Club  member.  How  about  a  general  plan 
of  that  Style  Show  you  put  over,  Gene? 
 Wear  Your  Club  Pin!  !  !  

ARCHIE  MacARTHUR  is  located  out 
in  the  Northwest  city  of  Toppenish,  Wash., 
where  he  is  in  charge  of  the  Liberty 
Theatre.  He's  another  new  member  of  the 
Round  Table  Club,  boys,  so  step  up  and 
give  him  the  glad  hand  and  tell  him  that 
you  all  will  be  interested  to  hear  what  is 
going  on  in  showbusiness  out  in  his  town. 
Get  on  the  active  list,  Archie,  now  that 
you're  one  of  the  gang,  and  let  us  know 
what  you  are  doing  to  sell  shows. 


GEORGE  BANNAN  is  one  of  our  home- 
towners  and  he's  a  long  way  from  the  old 
home  town — 1700  miles  to  be  exact — in  the 
city  of  Grand  Island,  Neb.,  where  he  man- 
ages the  Majestic  Theatre.  George  has 
been  in  this  racket  for  about  four  years  and 
used  to  usher  at  the  Brooklyn,  N.  Y.  Para- 
mount Theatre  before  he  acted  as  one  of 
the  assistants  at  the  New  York  Rivoli.  He 
was  also  associated  with  that  well-known 
showman,  Morris  Rosenthal,  late  of  Wilkes- 
Barre,  Pa.,  and  now  holding  forth  at  the 
Jefferson  Theatre,  Auburn,  N.  Y.  Barman's 
present  post  is  the  result  of  a  promotion 
and  with  the  background  of  experience  he's 
had  there's  no  reason  why  he  won't  keep 
right  on  up  the  ladder.  Here's  luck  to  this 
new  Club  member,  and  we  hope  he  con- 
tinues to  keep  in  touch  with  headquarters. 

 Wear  Your  Club  Pin!  !  ! — ■  ■ — • 

GERALD  SCHAFFER  is  the  manager  of 
the  Luna  Theatre,  Lafayette,  Ind.,  and  a 
member  of  the  Fourth  Avenue  Amusement 
group,  resident-managed  by  H.  Frederick- 
son.  He  tells  us  that  the  Round  Table  section 
has  been  his  theatre  text  book  ever  since  the 
days  he  ushered  and  now  we're  mighty  glad 
to  announce  that  he's  ready  to  start  send- 
ing along  some  of  his  own  contributions  to 
this  department.  Shoot  in  your  ideas,  Ger- 
ald, and  we'll  see  that  the  rest  of  the  gang 
are  tipped  off  to  your  methods  of  selling 
shows. 

 Wear  Your  Club  Pin!    !  !  

MAC  KRIM  is  located  out  in  Detroit, 
Mich.,  at  the  Lasky  Theatre,  and  is  pro- 
posed for  membership  in  this  Club  by  his 
brother  Sol.  Good  work,  Sol,  for  now  we've 
got  100  per  cent  Krim  representation  in  your 
section  of  the  city  and  we'll  be  looking  for 
some  real  results  in  the  way  of  show-selling 
ideas.  Now  that  you're  one  of  the  gang, 
Mac',  limber  up  your  writing  arm  and  let's 
have  some  dope  on  the  latest  stunts  you've 
been  pulling. 


HERE'S   THE  BLANK 


APPLICATION  FOR 
MEMBERSHIP 

MANAGERS'  ROUND 
TABLE  CLUB 

Hey,  "Chick": 

Please  enroll  me  in  the  Club  and 
send  me  my  framed  certificate. 

Na?ne   

Position   

Theatre  >  - 

Address  

City  

State   

(Mail  to   Managers'   Round  Table  Club, 
1790  Broadway,  New  York) 


RALPH  H.  LUNDGREN  is  the  assistant 
to  Publicity  Manager  Teddy  Trust  at  the 
Warner-Strand  Theatre,  Brooklyn,  N.  Y., 
and  was  recently  promoted  to  this  position 
consequent  to  the  transfer  and  promotion  of 
Roland  H.  Ruden  to  the  treasurership  of  the 
same  house.  We  are  glad  to  welcome  Lund- 
gren  as  a  new  member  of  this  organization 
and  hope  that  he'll  do  his  part  to  further 
the  good  work  of  the  department.  Tell  your 
boss,  Teddy  Trust,  Ralph,  that  we'll  also  be 
looking  for  word  from  him.  And  don't  let 
him  go  astray  in  Brooklyn. 
 Wear  Your  Club  Pin!    !  !  

MORRIS  SIMMS  hails  from  the  seagoing 
town  of  New  Bedford,  Mass.,  where  he  man- 
ages the  Olympia  Theatre,  a  unit  of  the  Pub- 
lix-New  England  circuit.  At  this  writing  he  is 
also  enrolled  as  a  new  member  of  the  Round 
Table  Club  and  we  hope  he'll  help  keep  up 
the  excellent  reputation  set  by  the  many 
Publix  men  who  belong  to  this  organization. 
Knock  off  an  account  of  that  last  deal  you 
put  over,  Morris,  just  as  soon  as  you  can 
find  the  time,  and  shoot  it  in  to  Club  head- 
quarters. We'll  do  the  rest. 
— ■  Wear  Your  Club  Pin!    !  !  

FRANK  SCHELLINGER  is  the  assistant 
manager  of  the  Queen  Theatre  down  in  the 
city  of  Austin,  Texas,  and  a  cordial  welcome 
is  extended  this  new  Club  member.  Texas 
is  chock  full  of  Round  Tablers,  Frank,  and 
we're  mighty  glad  to  add  your  name  to  the 
ever-growing  roster.  We'll  depend  upon  you 
to  furnish  show-selling  ideas  from  your  neck 
of  the  woods,  so  don't  forget  to  do  your  duty 
as  a  representative  of  this  showmen's  organi- 
zation. 

- — ■  Wear  Your  Club  Pin!  !  !  

RALPH  AVERSA  is  another  Canadian  to 
fall  in  step  with  this  big  army  of  showmen 
and  this  new  member  manages  the  Holly- 
wood Theatre  on  the  Canadian  side  of 
Niagara  Falls,  Ontario.  We're  glad  to  have 
the  opportunity  to  present  Aversa  to  his  host 
of  fellow  showmen  and  trust  that  he  will  do 
his  share  to  keep  up  the  work  of  this  de- 
partment. Shoot  along  some  of  your  ideas 
about  show-selling,  Ralph,  and  we'll  pass 
them  along  to  the  other  boys. 

 Wear  Your  Club  Pin!  !  !  

CLARK  WELLS'  application  for  mem- 
bership in  this  organization  drives  another 
spike  in  the  roster  for  the  Pennsylvania  con- 
tingent of  this  ever-increasing  army  of  go- 
getting  showmen.  He  manages  the  Rowland 
Theatre  down  in  Phillipsburg  and  we're  glad 
to  know  that  he  will  contribute  some  of  his 
ideas  to  this  department.  Just  send  the  dope 
along,  Clark,  and  we'll  see  that  it's  broad- 
cast all  over  the  world. 

— :  Wear  Your  Club  Pin!    !  !—  

JACK  BLINDERMAN  hails  from  Har- 
lem, New  York  City,  where  he  manages  the 
Harlem-Grand  Theatre.  His  name  is  a 
familiar  one  among  Manhattan  theatre  cir- 
cles and  it's  a  pleasure  to  announce  that  he, 
too,  has  become  a  Round  Tabler.  Take  your 
seat  with  the  rest  of  the  gang,  Jack,  and  let 
us  know  what  has  been  going  on  up  around 
your  interesting  neighborhood. 

 Wear  Your  Club  Pin!    !  !  

ALBERT  T.  STRETCH,  JR.,  manages 
the  Grange  Theatre  over  in  Allentown, 
N.  J.,  and  he's  another  new  member  in 
line  for  introduction  to  his  fellow  showmen 
in  this  organization.  We  note  on  his  letter- 
head that  his  name  carries  the  title  of 
Cinematographer  and  that  he  has  a  labora- 
tory in  Trenton.  Since  Albert  knows  how 
to  handle  a  camera,  we'll  be  looking  for 
good  photos  to  illustrate  whatever  he  con 
tributes  to  this  department  on  showman- 
ship. 


April     9,  1932 


MOTION    PICTURE  HERALD 


63 


t  CLASSIFIED 
i  Advertising 

*  Ten  cents  per  word,  payable  in  advance.  1 

$1.00.  Copy  and  checks  should  be  addressed  Classified  Ad  Dept., 
Motion  Picture  Herald,  1790  Broadway,  New  York,  N.  Y. 

The    Recognized    National    Classified    Advertising  Medium 


Mail  Order  Bargains 


GOOD  PICTURES  WITH  VALUES  LIKE  THESE 
WILL  BRING  PROSPERITY— EVERYTHING 
BRAND  NEW:  Genuine  Tapestry  Carpet,  per  yard, 
97c;  Decorative  Acoustical  Treatment,  sq.  ft.  4c; 
Ticket  Choppers,  $39.95;  Double  Bearing  Intermit  - 
tents  for  Simplex,  $59.50;  Giant  Speaker  Units,  Choice 
of  Amplion,  Macy,  Miles,  or  Kersten,  each  $30.25; 
Microphones  with  Stands,  $9.95;  Flameproof  Sound 
Screens,  Beaded  or  Perforated,  limited  range  of  sizes, 
sq.  ft.  39c;  2000'  Wire  Reels,  $1.89;  Radio  Slide 
Mats,  per  box  98c;  Snaplite  Special  Lenses,  any  focus, 
$11.95;  Porthole  Optical  Glass,  sq.  in.,  12c;  Photocells, 
all  types,  each  $11.13;  Optical  Systems,  $13.95;  G.  E. 
Exciter  Lamps,  98c.  Many  other  bargains  in  new 
equipment.  S.O.S.  CORP.,  Dept.  E-H,  1600  Broad- 
way, New  York  City.  Cable  Address,  "SOSOUND," 
New  York. 

Theatre  Equipment  Bargains 

REMARKABLY  LOW  PRICES  on  Brand  new 
DALITE  SOUND  SCREENS.  Buy  yours  NOW: 
DATONE  X  42  cents  square  foot;  Fire  Resisting  49 
cents.  DATONE  BEADED  44  cents:  Fire  Resisting 
49  cents.  Sample  on  request.  Why  pay  more  for 
Inferior  Quality?  MONARCH  THEATRE  SUPPLY 
CO.,  154  East  Calhoun,  Memphis,  Tenn. 

BRAND  NEW  FLAMEPROOFED  BEADED  OR 
PERFORATED  CHROME  SOUND  SCREENS  AT 
39c  SQ.  FT.  LIMITED  RANGE  OF  SIZES,  GUAR- 
ANTEED FACTORY  PERFECT.  TEST  SAMPLES 
FURNISHED  FREE.  WIRE  FOR  YOURS  NOW. 
S.  O.  S.  Corp.,  Dept.  E-H,  1600  Broadway.  New  York 
City.  Cable  Address,  "SOSOUND,"  New  York. 

Theatre  Training  Schools 


THEATRE  EMPLOYEES — Learn  modern  theatre 
management  and  theatre  advertising.  Approved  and 
specialized  home-studj  training  for  theatre  employees. 
The  Institute's  training  leads  to  better  positions.  Free 
particulars.  Address  THEATRE  MANAGERS  IN- 
STITUTE, 325  Washington  Street.  Elmira.  New  York. 


Patents 


PATENT  ATTORNEY  secures  patents,  trademarks, 
copyrights;  ask~  for  literatures.  POLACHEK,  1234 
Broadway  (at  31st  Street)  New  York. 

PATENT  YOUR  IDEAS— send  me  your  sketch  or 
explanation  for  confidential  advice.  Z.  H.  POLA- 
CHEK, Registered  Patent  Attorney-Engineer,  1234 
Broadway,  New  York. 


Position  Wanted 


OPERATORS  AVAILABLE.  Experienced  on  West 
ern  Electric  and  R.C.A.  Write  Associated  Projec 
tionists,  103  N.  Rowan  Ave.,  Los  Angeles,  California 


FEATURED  ORGANIST— At  Liberty,  10  years 
experience.  Featuring  spot  solos,  slide  presentations 
any  location  considered.  Address  Box  132,  Motion 
Picture  Herald,  1790  Broadway,  New  York  City. 

LIVE  WIRE  THEATRE  MANAGER  desires  posi- 
tion. Publicity  expert,  community  builder  and  organ- 
izer. Moderate  salary,  commission  or  both.  Best  ref- 
erences. Will  go  anywhere.  Address  Box  133,  Motion 
Picture  Herald,  1790  Broadway,  New  York,  N.  Y. 

EXPERIENCED  PROJECTIONIST.  8  years  vari- 
ous machines,  3  years  Western  Electric  film  and 
Disc,  will  go  anywhere  for  steady  position.  Refer- 
ences furnished.  Address  George  E.  Rowe,  Box  524, 
Rochester,    New  Hampshire. 

LIVE  WIRE  _  MANAGER.  15  years'  experience. 
Last  5  years  with  largest  circuit.  Publicity  expert, 
community  builder,  hard  worker.  Go  anywhere, 
preferably  south.  Age  38.  Married.  Salary  or  com- 
mission. Address:  Manager,  2540  W.  Michigan  St., 
Indianapolis,  Ind. 


Equipment  For  Sale 


LET  IT  RAIN— WHO  CARES  WHEN  THINGS 
LIKE  THESE  CAN  BE  HAD  AT  A  SONG:— 
DeVry  Portable  Projectors,  $69.75;  Asbestos  Por- 
table Booths,  $66.50;  Hertner  Transverters,  $74.75  up; 
Scratch  Filters,  $4.95;  Straight  Arc  Lamphouses, 
$10.00;  Powers  Mechanisms,  $12.00;  Operadio  Ampli- 
fiers, $79.50;  Rebuilt  Simplex  Intermittents,  $38.80; 
Samson  Pam  19  Amplifiers,  $31.50;  Simplex  Heads, 
$97.50;  Peerless  Rheostats,  $15.00;  Turntables,  Mella- 
phone,  $39.50;  Pacent,  $39.75;  Automatic  Ticket  Ma- 
chines, $59.50;  Lens,  any  focus,  $9.75;  Upholstered 
Chairs,  75c  up;  Mellaphone  Sound  Heads,  $69.75; 
Pacent  Sound-on-Film  Heads,  $150.00;  Automatic 
Reflector  Arcs,  $76.73;  Peerless  Reflector  Arcs,  $139. - 
75.  We  Buy,  Sell  or  Trade.  Write  for  list.  S.O.S. 
CORP.,  Dept.  U,  1600  Broadway,  New  York  City. 
Cable  Address,  "SOSOUND,"  New  York. 


Amplifiers  $30.00  each:  Pam  19's,  Pam  39's,  Pam 
80's,  Webster  37-50.  All-Electric  Theatre  Amplifiers 
$85.00  each.  Lens,  any  focus,  $9.25;  Photo  Cells  for 
all  makes  Sound  Equipment  $10.25;  Sound  Screens  40c 
per  square  foot;  Beaded  Screens  50c  per  square  foot. 
THEATRE  SOUND  SERVICE,  Rochester,  New  York. 


UNUSUAL  BARGAINS  in  factory  rebuilt  projec- 
tors, sound  equipment,  generators,  rectifiers,  reflector 
arc  lamps,  screens,  opera  chairs,  etc.,  Projection 
machines  repaired.  Address  Movie  Supply  Co.,  844 
South  Wabash  Ave.,  Chicago,  111. 


FOR  SALE  —  ATTENTION  INDEPENDENT 
DEALERS:  Simplex  large  and  small  magazme  roll- 
ers, and  Asbestos  Heat  Shields,  made  of  the  best 
grade  heat  resisting  material.  Write  for  prices. 
Address  Toe  Spratler,  12-14  East  Ninth  Street, 
Chicago,  Illinois. 


BIG  BARGAINS  —  Rebuilt  Simplex  Motor  Driven 
Machines  with  type  "S"  Lamp  Houses,  with  late 
type  Flat  Belt  friction  drive  Speed  Controls,  $300.00 
each.  Rebuilt  Powers  6B  Motor  Driven  Machine, 
$235.00  each.  DeLuxe  Motiograph  Machine,  $250.00 
each.  Big  Stock  of  Exhaust  and  Oscillating  Fans 
for  DC  and  AC  current.  Generators,  all  makes,  ticket 
selling  machines,  film  containers,  etc.,  all  at  bargain 
prices  for  immediate  shipment.  Write: 
ILLINOIS  THEATRE  EQUIPMENT,  COMPANY, 
1150  South  Michigan  Avenue.  Chicago,  Illinois. 

BARGAINS — Used  Arctic  Nu-Air  and  American 
Blowers  for  theatre  use,  also  silent  belt  drives.  Write 
for  description  and  prices.  Address  Southern  Fan 
Sales  Co.,  Box  440,  Atlanta,  Ga. 

BARGAIN  HUNTERS  TAKE  NOTICE:  Two 
Rebuilt  Simplex  Projectors  (Double  Bearing  Inter- 
mittent Movements)  and  Equipped  with  Peerless 
Reflector  Arc  Lamps,  $740.00  pair.  Two  Rebuilt 
Simplex  Projectors  (Single  Bearing  Intermittent 
Movements)  and  Equipped  with  Strong  Standard 
Reflector  Arc  Lamps,  $668.00  pair.  Two  Garver  30 
ampere  Rectifiers,  just  like  New,  $185.00  pair.  All 
Equipment  Perfect  condition.  Same  Guarantee  as 
given  on  new  equipment.  SAVE  AND  BUY  from 
MONARCH  THEATRE  SUPPLY  CO.,  154  East 
Calhoun,  Memphis,  Tenn. 

Isn't  NATURE  GRAND  when  vou  can  buy  TWO 
REBUILT  SIMPLEX  PROJECTORS  with  Double 
Bearing  Intermittent  Movements.  Latest  Type  Rear 
Shutters  and  Equipped  with  PEERLESS  REFLEC- 
TOR ARC  LAMPS— All  Guaranteed  First  Class  con- 
dition, for  $875.00  the  pair.  First  order  gets  this 
phenominal  bargain.  MONARCH  THEATRE  SUP- 
PLY CO1.,  154  East  Calhoun,  Memphis,  Tenn. 


Manager  Wanted 


MANAGER  WANTED— Live  Eastern  Penna., 
Town  of  6000,  Newly  equipped  Western  Electric. 
Good  opportunity  for  one  who  can  make  good.  Don't 
write  unless  bear  investigation.  State  age,  married, 
nationality,  experience,  salary,  where  and  how  long 
employed,  qualifications  as  business  getter,  etc. 
Address  Box  135,  Motion  Picture  Herald,  1790  Broad- 
way, New  York,  N.  Y. 


Chairs  for  Sale 


INVENTORY  SALE  at  depression  prices— 300  used 
hardwood  portable  chairs  in  sections  of  two,  1,000 
upholstered  chairs,  backs  fully  covered  in  red  yelour, 
seats  newly  recovered  and  re-padded  in  imitation 
leather,  $1.75  each,  600  %  in.  7-ply  veneered  backs, 
inserted  panels,  covered  in  red  imitation  leather,  seats 
newly  re-covered  and  re-padded,  $1.90  each;  5-ply 
veneered  chairs,  75c  each,  in  any  quantity,  and  many 
other  bargains.  Chatr  replacement  parts  matched  for 
every  make  ol  chairs,  at  reasonable  prices,  and  prompt 
shipment.  Address  Illinois  Theatre  Equipment  Co., 
1150  S.  Michigan  Ave.,  Chicago.  111. 

1,250  HIGH  GRADE  SPRING  CONSTRUCTED 
CHAIRS:  Full  uphostered  backs,  covered  in  green 
Velour;  Spring  Seats  covered  in  imitation  Spanish 
leather.  600  Hey  wood- Wakefield  panel  back  chairs, 
spring  seats  newly  upholstered  and  covered  in  green 
imitation  Spanish  leather.  Reasonable  prices.  Write  to 
ILLINOIS  THEATRE  EQUIPMENT  COMPANY, 
1150  South  Michigan  Avenue.  Chicago,  Illinois. 

1000  Upholstered  Theatre  Chairs  like  new,  reason- 
able. Address  Picture  Theatre  Supply  Co.,  722  Spring- 
field Ave.,  Newark,  N.  J. 

Sound  Equipment  Bargains 

DON'T  BE  SIDE-TRACKED  ON  SOUND  TRACK 
—YOU  CAN  BUY  OUTRIGHT  FOR  A  FEW 
MONTHS  RENT— TRADE  YOUR  DISC  EQUIP- 
MENT—CHOICE  OF  THREE  SYSTEMS:— Includ- 
ing 2  S.  O.  S.  Senior  Sound  Heads,  Standard  Make 
Photocells;  Optical  Systems;  G.  E.  Exciters;  Drive 
Attachments;  Combination  AC  Power  Supply  Unit 
eliminating  all  Batteries;  Semi-Automatic  Change- 
over Switch,  Non-Sync  Input;  Dynamic  Booth 
Speaker;  Wright-DeCoster,  RCA  or  Utah  Stage 
Horn !  2  special  G.  E.  Constant  Motors  optional. 
SMALL  HOUSES,  $425.00;  MEDIUM  HOUSES, 
$495.00;  LARGEST  HOUSES,  $595.00.  Senior  Sound 
Heads  less  Amplification  and  Speakers,  complete 
otherwise,  $119.75  each.  Agents  wanted.  Address 
S.  O.  S.  CORP.,  Dept.  E-H,  1600  Broadway,  New 
York  City.    Cable  Address,  "SOSOUND,"  New  York. 

SOUND-ON-FILM  HEADS  $25.00  EACH— WHILE 
THEY  LAST:— Ideal  for  Experimenters,  or  for  Por- 
tables. Worth  several  hundred  for  parts  alone. 
Complete  with  Sound  Gate;  Slit  Block;  Exciter  Lamp 
Sockets;  Photocell  Compartments;  Idler  Rollers; 
Optical  Lens  Holders;  Fly  Wheels,  etc.  Write  for 
details.  S.O.S.  Corp.,  Dept.  U,  1600  Broadway, 
New  York  City.  Cable  Address,  "SOSOUND,"  New 
York. 

"Complete  Sound-on-Film  Installation  for  900  seat 
theatre:  Two  Senior  Sound  Heads  complete  with 
photo  cells,  optical  systems,  G.E.  exciters,  and  all 
parts;  All-Electric  Theatre  Amplifier  with  Tubes; 
RCA  Stage  Speaker,  Booth  Speaker,  Two  Motors, 
Non-Sync  Turntable  and  Microphone,  $400.00.  Satis- 
faction guaranteed  or  your  money  back.— THEATRE 
SOUND  SERVICE,  Rochester,  New  York." 

ANOTHER  SENSATIONAL  S.O.S.  VALUE- 
QUANTITY  LIMITED:— Brand  New  Professional 
Projectors  complete  with  RCA  type  Sound-on-Film 
Heads,  Bausch  &  Lomb  Optical  System,  TJX  868 
RCA  PHOTOPHONE  Photocells,  Rear  Shutter,  worth 
$2500.00,  special  $395.00.  Ideal  for  Private  Projection 
Rooms,  Churches,  Schools,  etc.  Write  S.O.S.  Corp., 
Dept.  E-H.,  1600  Broadway,  New  York  City.  Cable 
Address,  "SOSOUND,"  New  York. 

Pipe  Organ  Wanted 

AM  IN  MARKET  TO  BUY  second-hand  pipe 
organ.  Wish  to  inspect  same,  therefore  would  pre- 
fer hearing  from  Chicago  or  middle  west.  Organ 
must  be  priced  at  around  $350.00.  Address  H.  E. 
Beebe,   Ipswich,    South  Dakota. 


CLASSIFIED  ADVERTISING 

(Continued  on  next  page) 


64 


MOTION    PICTURE  HERALD 


April    9,  1932 


(CLASSiriED  ADVECTISING—CCNT'D) 


Projector  Repairing 


CASH  PAID  FOR  OLD  SIMPLEX  PROJECTORS 
OR  MECHANISMS.  PEERLESS  or  strong  Re- 
flector Arc  Lamps,  Will  buy  equipment  in  any 
condition.  Pay  highest  prices.  Address  Amusement 
Supply  Co.,  Inc.,  630  Ninth  Ave.,  New  York,  N.  Y. 


SKILLED  MECHANICS,  specialized  tools,  and  a 
shop  equipped  for  but  one  purpose  can  offer  you 
nothing  but  the  best  in  repair  work.  That  is  what  I 
have,  and  I  can  oaer  you  the  best  in  the  overhauling 
of  your  motion  picture  machinery  equipment.  One 
of  the  oldest  repair  men  in  the  territory,  and  serving 
some  of  the  largest  houses.  Relief  equipment  fur- 
nished free.  For  results  bring  your  work  to  Joseph 
Spratler,  12-14  E.  Ninth  Street,  Chicago,  Illinois. 


Printing 


1000  3  x  8  Dodgers,  printed,  prepaid  $1.00;  4x9 
Dodgers  $1.25;  6x9  Dodgers  $1.75.  Address  King 
Shoprinters,   Warren,  Illinois. 


250  Whitebond  Letterheads  and  250  Envelopes, 
$2.49;  500  each,  $3.50.  Address  Webster's  Press, 
Farmland,  Indiana. 


Theatres  Wanted 


CAN  SELL  YOUR  THEATRE  QUICKLY.  Send 
particulars.  ALBERT  GOLDMAN,  5  South  Wabash 
Ave.,    Chicago,  111. 


Theatres  For  Sale 


PAYING  THEATRES  FOR  SALE  IN  ILLINOIS, 

Iowa,  Missouri,  Oklahoma,  Wisconsin.  Inquire 
ALBERT  GOLDMAN,  1402  Mailers  Bldg.,  Chicago. 
111. 


THEATRE,  HALF  INTEREST  to  exhibitor  invest- 
ing to  double  capacity,  or  sell  building,  $2,250  neces- 
sary. Address  Box  13f>,  Motion  Picture  Herald,  1790 
Broadway,  New  York,  N.  Y. 


$1,250  HANDLES  THIS  PAYING  THEATRF> 
Must  sell  soon.  County  seat  town,  good  sound. 
Address  Box  137,  Motion  Picture  Herald,  1790  Broad- 
way, New  York,  N.  Y. 


vcice  cr  THE 

INDUSTRY 


HEREWITH  COPY  OF  A  NEWS  CLIP- 
ping  from  London  which  is  the  present- 
day  repetition  of  the  experience  of  the  thea- 
tres in  the  United  States  during  the  last 
World  War  tax : 

London,  March  10. — In  twelve  weeks  since 
the  higher  entertainments  tax  has  been  in  ef- 
fect, the  Leeds  theatre  reports  a  reduction  of 
24,210  in  attendance  and  a  drop  of  $2,000  in 
profits,  while  the  additional  tax  collected  was 
about  $400. 

This  should  be  reprinted  with  comments 
accentuating  the  fact  that  we  will  again 
have  this  experience  in  America  unless 
Congress  sees  fit  not  to  tax  admissions. — 
Harry  E.  Huffman,  Aladdin  Theatre  Cor- 
poration, Denver,  Col. 


Denounces  Brookhart  Bill 

HAVE  JUST  NOTICED  A  LETTER  IN 
Motion  Picture  Herald  of  March  26,  under 
"Voice  of  the  Industry,"  written  by  E.  L.  Par- 
sons, Renville,  Minn. 

Here  is  a  fellow  exhibitor  that  I  want  to 
agree  with,  and  disagree  with.  The  only  thing 
that  will  cure  the  ills  of  this  business  is  for 
the  exhibitors  of  this  great  nation  to  unite  in 
one  strong  body  and  put  up  their  own  fight. 
Neither  Mr.  Brookhart  nor  any  other  Congress- 
man can  pull  us  out  of  a  hole  with  any  kind 
of  legislation.  Mr.  Parsons  says  "let  politics 
go  to  hell" ;  that  is  what  should  happen  to  Mr. 
Brookhart's  bill  because  it  is  nothing  more  than 
politics. 

I  am  another  of  the  younger  generation  in 
this  business.  I  am>30  years  old  and  have  been 
at  it  for  13  years  and  I  have  yet  to  find  any 
legislation  that  has  helped  us.  Mr.  Brookhart's 
bill  has  helped  to  draw  fire  to  the  admission 
tax,  and  if  this  tax  is  put  on  us,  all  we  small- 
town exhibitors  can  return  to  the  farm  and 
talk  to  a  pair  of  mugs  while  we  wait  for  old 
age  to  creep  on. 

There  seems  to  be  an  exhibitors'  organiza- 
tion in  this  country  that  has  a  few  high  salaried 
white  collars  that  hold  their  jobs  by  stirring 
up  discord.  As  long  as  we  have  to  put  up  with 
this  kind  of  foolishness,  the  producers  will  be 
the  dictators  of  this  industry,  but  if  the  ex- 
hibitors will  discard  their  petty  prejudices  and 
get  together,  no  power  in  the  industry  can  dic- 
tate to  us. 

If  Mr.  Brookhart  gets  his  bill  through  and 
it  becomes  a  law,  we  in  the  "tank"  town  will 
pay  a  price  for  the  pictures  that  we  run  that 
will  absolutely  be  prohibitive,  besides  the  ex- 
pense that  will  be  incurred  when  we  have  to 
travel  a  few  hundred  miles  to  attend  the  pre- 
view. 

Again  I  say  that  the  exhibitors  alone  can 


cure  the  ills  that  ail  us,  and  not  Congress.  The 
exhibition  end  of  this  game  has  brains  in  it 
as  well  as  the  producing  end.  Why  can't  we 
use  them?  Get  together  and  fight  for  each  other 
instead  of  fighting  among  ourselves.  Round 
up  these  white  collared  parasites  that  make  their 
living  by  stirring  up  messes  and  then  sucking 
our  life  blood  while  they  are  supposed  to  be 
fighting  side  by  side  with  us,  and  add  them 
to  the  great  army  of  unemployed  in  this  coun- 
try. All  right,  Mr.  Parsons,  let's  "let  politics 
go  to  hell"  and  get  together  and  accomplish 
something. — C.  H.  DeWolfe,  Manager,  Palace 
Theatre,  San  Saba,  Texas. 


Answering  Mr.  Fitton 

IN  ANSWERING  THE  MUSIC  BACK- 
ground  subject  asked  by  D.  E.  Fitton,  wish 
to  say  as  an  exhibitor  and  owner  of  the  Roxie 
and  Masonic  theatres,  also  a  professional  band 
leader,  I  am  in  a  position  to  answer  and  ex- 
plain. Evidently,  brother  Fitton  is  not  a  musi- 
cian and  in  fact  there  are  a  few  people  who 
do  not  like  music  at  all.  Musical  background 
helps  in  a  picture,  providing  it  is  boiled  down. 
In  certain  dialogue  sequences,  especially  sad 
scenes,  it  should  be  brought  down  almost  to 
a  whisper.  That  is  exactly  what  is  the  matter 
with  pictures  today,  not  enough  music.  You 
have  often  heard  remarks  made  of  this  kind. 
Why  is  it  that  pictures  don't  seem  to  hold 
your  interest  as  they  did  in  silent  days?  It  is 
the  touch  and  feeling  that  nothing  can  add  to 
the  pictures  like  music.  Let's  have  more  pic- 
tures with  musical  background,  but  softer, 
please. — M.  C.  Bulltjck,  Roxie  and  Masonic 
theatres,  Rocky  Mount,  N.  C. 


Hess  Wins  Important  Point 

In  "Churchman"  Libel  Suit 

Gabriel  L.  Hess,  Hays  organization  at- 
torney, has  won  a  decision  in  his  New  York 
supreme  court  libel  case  against  the  Church- 
man Company,  publishers  of  The  Church- 
man, which  is  seen  by  Hess's  attorney,  Louis 
Nizer,  as  equivalent  to  a  victory.  The  court 
struck  out  five  of  the  seven  points  in  the 
defense  contention.  According  to  Nizer, 
attorneys  for  the  defense  plan  an  appeal 
from  the  ruling  of  Justice  Albert  Cohen. 

Hess  sued  the  publication  for  $100,000 
damages,  after  publication  of  a  quotation 
from  Harrison's  Reports,  which  stated  that 
Hess  had  been  indicted  for  conspiracy  in 
Toronto.  Nizer  has  indicated  that  the  de- 
cision of  the  court  leaves  only  the  amount 
of  damages  to  be  decided.  Nizer  has  asked 
the  court  for  a  similar  decision  in  the  pend- 
ing libel  suit  against  Harrison's  Reports. 


STATEMENT  OF  THE  OWNERSHIP,  MANAGE- 
MENT, CIRCULATION,  ETC.,  REQUIRED 
BY     ACT     OF     CONGRESS  OF 
AUGUST  24,  1912 

Of  Motion  Picture  Herald  published  weekly  at  New 
York,  N.  Y.,  for  April  1,  1932. 
State   of    New    York  )  ss_ 
County  of  New  York  ) 

Before  me,  a  Notary  Public  in  and  for  the  State 
and  county  aforesaid,  personally  appeared  Theodore  J. 
Sullivan,  who,  having  been  duly  sworn  according  to 
law,  deposes  and  says  that  he  is  the  Business  Manager 
of  the  Motion  Picture  Herald,  and  that  the  follow- 
ing is,  to  the  best  of  his  knowledge  and  belief,  a  true 
statement  of  the  ownership,  management  (and  if  a 
daily  paper,  the  circulation),  etc.,  of  the  aforesaid 
publication  for  the  date  shown  in  the  above  caption, 
required  by  the  Act  of  August  24,  1912,  embodied  in 
section  411,  Postal  Laws  and  Regulations,  printed  on 
the  reverse  of  this  form,  to  wit: 

1.  That  the  names  and  addresses  of  the  publisher, 
editor,  managing  editor,  and  business  managers  are: 

Editor-in-Chief  and  Publisher — Martin  Quigley,  1790 
Broadway,  New  York,  N.  Y. 

Editor — Terry  Ramsaye,  1790  Broadway,  New  York, 
N.  Y. 

Managing  Editor— Ernest.  A.  Rovelstad,  1790  Broad- 
way, New  York,  N.  Y, 

Business  Manager — Theodore  J.  Sullivan,  1790 
Broadway,  New  York,  N.  Y. 

2.  That  the  owner  is:  If  owned  by  a  corporation, 
its  name  and  address  must  be  stated  and  also  immedi- 
ately thereafter  the  names  and  addresses  of  stock- 
holders owning  or  holding  one  per  cent  or  more  of 
total  amount  of  stock.  If  not  owned  by  a  corporation, 
the  names  and  addresses  of  the  individual  owners  must 
be  given.  If  owned  by  a  firm,  company,  or  other  un- 
incorporated concern,  its  name  and  address,  as  well  as 
those  of  each  individual  member,  must  be  given). 

Quigley  Publishing  Company,  Inc.,  1790  Broadway. 
Quigley    Publications,    Inc.,     19-21     Dover  Green, 
Dover,  Delaware. 

Martin  Quigley,  1790  Broadway. 

3.  That  the  known  bondholders,  mortgagees,  and 
other  security  holders  owning  or  holding  1  per  cent 
or  more  of  total  amount  of  bonds,  mortgages,  or  other 
securities  are:  (If  there  are  none,  so  state.)  None. 

4.  That  the  two  paragraphs  next  above,  giving  the 
names  of  the  owners,  stockholders,  and  security  hold- 
ers, if  any,  contain  not  only  the  list  of  stockholders 
and  security  holders  as  they  appear  upon  the  books  of 
the  company,  but  also,  in  cases  where  the  stockholder 
or  security  holder  appears  upon  the  books  of  the  com- 
pany as  trustee  or  in  any  other  fiduciary  relation,  the 
name  of  the  person  or  corporation  for  whom  such 
trustee  is  acting,  is  given;  also  that  the  said  two 
paragraphs  contain  statements  embracing  affiant's  full 
knowledge  and  belief  as  to  the  circumstances  and  con- 
ditions under  which  stockholders  and  security  holders 
who  do  not  appear  upon  the  books  of  the  company  as 
trustees,  hold  stock  and  securities  in  a  capacity  other 
than  that  of  a  bona  fide  owner;  and  this  affiant  has  no 
reason  to  believe  that  any  other  person,  association,  or 
corporation  has  any  interest  direct  or  indirect  in  the 
said  stock,  bonds,  or  other  securities  than  as  so  stated 
by  him. 

5.  That  the  average  number  of  copies  of  each  issue 
of  this  publication  sold  or  distributed,  through  the 
mails  or  otherwise,  to  paid  subscribers  during  the  six 

months  preceding  the  date  shown  above  is  

(This  information  is  required  from  daily  publications 
only.) 

Theodore  J.  Sullivan, 

Business  Manager. 
Sworn  to  and  subscribed  before  me  this  31st  day  of 
March,  1932. 
(Seal) 

Anne  W.  Stern. 
(My  commission  expires  March  30,  1933.) 


Returns  to  Universal 

Sam  Weisenthal,  former  assistant  to  Carl 
Laemmle,  Jr.,  on  the  Coast  has  returned  to 
the  lot  after  a  year's  absence.  He  is  in  the 
film  editorial  department. 


April     9,  1932 


MOTION    PICTURE  HERALD 


65 


TECHNOLOGICAL 


The  BLUEBOOK  Schoo 

By  F.  H.  RICHARDSON 


BLUEBOOK  SCHOOL  QUESTION  NO.  123—1  shall  ask  only  one  question  this  week  because  it  is  one  of  large 
importance  and  one  which  will  take  considerable  work  and  energy  to  answer  fully:  Presuming  your  projection  lens 
to  have  a  two-inch  free  diameter  and  a  ^/^-inch  working  distance,  and  that  you  have  a  plano-convex  condenser 
with  4%  inches  free  diameter,  what  must  be  the  distance  of  the  condenser  from  the  aperture  in  order  to  get 
the  entire  light  beam  into  the  projection  lens,  and  at  what  point  between  the  light  source  and  projection  lens 
would  this  entail  considerable  loss?  Assuming  or  admitting  the  loss  to  be  considerable  at  this  point,  what 
would  be  the  advantage  of  getting  that  light  beam  into  the  projection  lens?  I  cordialy  invite  answers  from 
directors  of  projection  all  over  the  country  and  all  those  who  consider  themselves  well  versed  in  projection 
matters.    It  will  be  well  to  illustrate  your  answers  with  a  drawing. 


Answer  to  Question  No.  117 


Bluebook  School  Question  No.  117  was: 
"(A)  Why  must  the  crater  of  a  high  in- 
tensity arc  be  much  deeper  than  that  of  the 
ordinary  arc?  (B)  Why  is  it  possible  to 
heat  high  intensity  gas  to  a  far  higher  tem- 
perature than  it  is  possible  to  heat  carbon? 
(C)  Of  what  is  high  intensity  gas  com- 
posed? (D)  Why  does  the  flame  of  a  hori- 
zontal arc  lean  tozvard  the  negative  carbon 
at  low  amperage,  but  swing  back  further 
and  further  toward  the  positive  as  amperage 
is  increased?" 

These  questions  illustrate  the  fact  that 
this  "School"  is  needed,  because  it  is  very 
evident  that  only  a  relatively  small  propor- 
tion of  the  men  are  "in  the  know"  in  these 
matters. 

What  difference  does  it  make,  do  you  ask  ? 

Well,  men,  some  might  perhaps  say  it 
does  not  make  any,  insofar  as  it  has  to  do 
with  projection  work.  However,  it  is  highly 
questionable  whether  that  is  true,  for  the 
simple  reason  that  in  the  very  nature  of 
things  a  man  can  always  handle  anything 
he  thoroughly  understands  better  and  more 
efficiently  than  anything  on  which  he  lacks 
such  complete  knowledge.  I  don't  really  be- 
lieve one  of  you  would  question  that  state- 
ment, and  if  it  be  true,  it  then  follows  that 
even  highly  technical  knowledge  such  as  this 
does  help. 

I  have  let  the  following  squeeze  through 
on  this  one,  though  in  some  cases  it  took 
quite  some  "squeezing."  However,  I  think 
it  not  best  to  discourage  men  who  work 
hard,  consistently  and  continuously  week  in 
and  week  out,  some  of  them  for  months  on 
end,  by  being  too  strict.  In  my  opinion  no 
one  was  100  per  cent  perfect  on  all  points, 
though  a  few  came  pretty  close.  Here  are 
those  who  made  the  grade,  though  with 
more  or  less  skidding :  S.  Evans  and  C.  Rau, 
Lester  Borst,  G.  E.  Doe,  Roy  J.  Arntson, 
George  Thompson,  T.  Van  Vaulkenburg, 
James  Devoy,  Bill  Doe,  James  Devoy,  Larry 


Tipton,  William  Broadbent,  S.  Evans,  Tom 
Wignath,  Tom  Pearlstein,  John  Wentworth 
and  Pat  O'Brien. 

This  has  been  the  shortest  list  we've  had 
in  many  months,  but  only  a  very  few  of 
our  "regulars"  failed  to  at  least  make  a  try 
at  it.  I  have  consulted  the  two  highest 
authorities  I  know  of  and  find  even  their 
answers  to  be  somewhat  at  variance.  One 
answers  all  items  in  accordance  with  the 
ideas  and  knowledge  gleaned  through  the 
years  by  your  editor.  The  other  is  at  wide 
variance  on  item  (B).  I  hold  the  answer 
I  shall  set  forth  to  be  correct. 

(A)  By  National  Carbon  Company:  "The 
crater  of  the  high  intensity  arc  must  be 
deeper  than  that  of  the  ordinary  arc,  be- 
cause of  the  necessity  for  the  formation  of 
a  receptacle  for  the  incandescent  flame  or 
gas  which  is  the  source  of  light  in  this 
particular  arc." 

(B)  By  the  editor  of  this  department: 
The  light  source  of  an  ordinary  arc  is  the 
crater  floor,  which  of  course  cannot  be  heat- 
ed above  the  volatization  point  of  carbon, 
which  is  approximately  3,500  degrees  Cen- 
tigrade. The  reason  the  flame  or  gas  of  the 
high  intensity  arc  is  much  higher  in  tem- 
perature (5,300  to  5,500  degrees  Centigrade) 
than  the  volatization  point  of  carbon  is  that 
it  is  the  product  of  the  volatization  of  rare 
metals,  mostly  cerium,  contained  in  the  posi- 
tive carbon,  which  volatize  only  at  far 
higher  temperature  than  carbon. 

If  any  authority  may  wish  to  take  issue 
with  that  answer,  space  will  gladly  be  given 
for  argument.  In  setting  it  forth  as  fact 
I  have  the  backing  of  Mr.  Bassett  of  the 
Sperry  Gyroscope  Company,  who  has  work- 
ed for  many  years  with  high  intensity  and 
other  high  power  light  sources,  and  should 
have  most  excellent  knowledge  of  such 
matters. 

(C)  I  am  puzzled  by  the  various  answers 
to  this  one.    Evans  and  Rau  and  Lester 


Borst  have  advanced  answers  which  I  would 
not  care  to  dispute  without  further  and  ex- 
tended investigation.  Borst  says  the  gas  is 
composed  of :  "Chiefly  vapors  set  up  by  the 
core  composition  of  the  positive  member 
(Unquestionably  correct  thus  far.  Ed.) 
which  is  rich  in  modified  oxygen,  which 
science  terms  "ozone."  Other  gases  are 
present  in  the  high  intensity  gas  stream,  but 
only  in  quite  negligible  amount." 

Evans  and  Rau  say :  "High  intensity  arc 
gas  is  composed  of  hydrofluoric  acid  gas, 
which  is  derived  from  fluorine,  that  being 
the  most  active  of  the  earth  elements  and 
the  greatest  supporter  of  combustion." 

I  think  that  is  all  wrong,  but  have  no 
means  of  comparing  the  two  elements 
named,  nor  time  to  submit  the  matter  to 
authorities.  Cerium  is  the  chief  metallic 
substance  with  which  the  positive  core  is 
impregnated  and  so  far  as  I  know  Fluorine 
is  quite  dissimilar  to  Cerium. 

In  explanation  let  me  add  that  the  high 
intensity  arc  is  still  under  investigation  by 
engineers,  none  of  whom  claim  to  have 
come  to  a  full  understanding  of  all  its  vari- 
ous elements. 

National  Carbon  Company  Engineers  say : 
"The  gas  is  composed  of  some  compounds 
of  the  rare  earth  metals,  principally  cerium, 
used  in  the  cores  of  high  intensity  carbons." 

And  there  you  are.  That  is  as  far  as  we 
seem  able  to  go  in  that  matter  at  this  time. 

(D)  By  Mr.  Bassett:  "When  the  current 
value  is  low  there  is  a  heavy  flow  of  gas 
in  both  directions.  As  the  current  is  in- 
creased the  flow  in  one  direction  becomes 
gradually  stronger  and  this  flow  blows  or 
bends  the  flame  toward  the  positive  member." 

And  there  you  are.  Those  many  hundreds 
who  have  failed  on  this  one  may  find  con- 
solation in  the  fact  that  even  the  engineers 
are  not  as  yet,  as  I  before  said,  altogether 
certain  regarding  some  phases  of  the  high 
intensity  arc  action. 


6o 


MOTION    PICTURE  HERALD 


April    9,  1932 


MUSIC  AND  TALENT 


BECK  BOOSTS  RKO's  VAUDEVILLE 
BY  SIGNING  STARS  IN  OTHER  FIELDS 


Grand  Opera,  Radio  and  Film 
Studios  Swell  Ranks  of  All 
Entertainers  Under  Regime 
of  New  Managing  Director 

Names  of  the  foremost  rank  in  fields  as 
widely  variant  as  grand  opera,  radio  and 
motion  picture  studio  have  swelled  the  list 
of  entertainers  engaged  for  appearances  in 
Radio-Keith-Orpheum  vaudeville  in  the  last 
two  months.  The  signing  of  known  person- 
alities is  the  objective  of  the  veteran  vaude- 
ville organization  under  the  regime  of  Mar- 
tin Beck,  and  since  the  reorganization  which 
brought  Mr.  Beck  back  to  supervision  of  the 
vaudeville  department  of  the  circuit  as  man- 
aging director,  an  imposing  number  of  star 
names  has  been  added. 

Mine.  Frances  Alda,  grand  opera  diva, 
was  obtained  for  a  limited  tour  this  month 
and  Julia  Sanderson  and  Frank  Crumit, 
NBC  artists,  also  have  just  returned  to 
RKO  vaudeville.  The  return  to  the  Palace 
of  Miss  Sanderson  and  Mr.  Crumit  brings 
them  back  to  the  stage  upon  which  they 
made  their  first  joint  appearance. 

Paul  Whiteman  and  His  Orchestra,  Kate 
Smith,  Morton  Downey,  Ben  Bernie  and  His 
Orchestra,  Russ  Columbo  and  others  of  the 
radio  are  featured  attractions  now  appear- 
ing on  RKO  stages. 

From  the  picture  studios  have  come  Irene 
Rich,  Harry  Langdon,  Leon  Janney,  Dor- 
othy Mackaill,  Mitzi  Green,  Charles  Chase, 
Esther  Ralston,  George  E.  Stone,  Fifi  D'Or- 
say,  Victor  McLaglen,  Benny  Rubin,  Mary 
Brian.  Sunshine  Sammy,  June  Carr,  Violet 
Carlson. 

Others  Newly  Engaged 

Other  newcomers  include  Charles  King, 
Weber  &  Fields,  Ned  Wayburn's  newest 
production,  Albertina  Rasch's  new  ballet 
divertissement,  Queenie  Smith,  Jack  Haley, 
Lou  Tellegen,  Sue  Carol  and  Nick  Stuart, 
Dave  Harris,  Gloria  Foy,  George  Olsen  and 
His  Orchestra,  Jack  Whiting,  Joe  Jackson, 
Trini,  Ann  Greenway,  Joe  Laurie,  Jr.,  Puck 
&  White,  Roxy  Theatre  Ensemble,  and  many 
others,  all  of  whom  are  headlining  bills 
throughout  the  RKO  circuit. 

Additional  encouragement  and  bookings 
have  been  given  such  known  acts  as  Olsen 
&  Johnson,  Doctor  Rockwell,  Bill  Robinson, 
Ken  Murray,  Nan  Halperin,  Rae  Samuels, 
Jay  C.  Flippen,  Weaver  Brothers,  Dorothy 
Stone,  Singer's  Midgets,  Gus  Van,  Bobby 
May,  Hal  Sherman,  Gus  Edwards'  Proteges, 
Raynor  Lehr,  Galli-Rini  and  Sister,  Peter 
Higgins,  Buster  West,  Harry  J.  Conley, 
Lita  Grey  Chaplin,  Nara  Lockford,  Dodge 
Sisters,  Toto,  Ada  Brown,  and  hundreds 
of  others. 

Everything  possible  is  being  done  to  en- 
courage young  artists  and  to  develop  new 
material,  and  RKO  executives  see  a  greater 
vaudeville  era  in  the  offing. 


BERNIE  COWHAM 


One  of  the  most  popular  organists  in  the 
country  is  this  chap,  Bernie  Cowham.  He 
has  been  featured  in  fewer  theatres  than 
nearly  any  other  organist,  in  the  time  he 
has  been  in  this  business,  and  that  attests 
his  popularity  more  markedly  than  would 
changes  to  many  theatres. 

Bernie  recently  celebrated  his  third  an- 
niversary in  New  York  City  at  the  RKO 
Flushing  theatre,  and  his  fourth  consecutive 
year  here  has  started  out  better  than  his 
first.  The  inhabitants  of  this  community 
have  given  him  the  title  of  "Flushing's 
Adopted  Son."  What  more  can  be  said 
for  his  popularity? 


Jimmy  Durante  on  Stage 

Jimmy  Durante  left  the  Coast  MGM 
studio  last  week  for  a  series  of  personal 
appearances  in  Eastern  houses.  His  first 
stop  will  be  in  Pittsburgh. 

Paramount  Repeats  Stage  Show 

The  Paramount  in  New  York  has  decided 
to  show  the  stage  attraction  featuring 
George  Jessel,  Bing  Crosby,  Lillian  Roth 
and  Burns  and  Allen  in  a  return  engage- 
ment on  April  8.  Attendance  records  were 
broken  when  the  group  played  the  house 
during  the  week  of  March  25.  Insistent  de- 
mand from  patrons  while  the  act  played  the 
Brooklyn  Paramount  last  week  resulted  in 
the  return  engagement. 


Agents  Bidding 
for  Player  Time 

Theatrical  agents  in  Hollywood  are  under- 
stood to  be  feverishly  active  in  attempting  to 
book  screen  players  for  personal  stage  ap- 
pearances, as  a  result  of  the  time  open 
through  the  12-week  "lay-off"  clause  in  the 
standard  form  contract  for  screen  players. 

Agents  are  said  to  be  outbidding  each 
other  with  large  offers,  while  the  players 
are  reported  ready  to  take  under  considera- 
tion any  and  all  offers.  The  booking  of 
advance  personal  appearances  is  difficult  be- 
cause of  the  uncertainty  concerning  the  time 
of  the  "lay-off"  in  individual  cases.  Many 
producers  are  in  the  habit  of  splitting  the 
time  into  divisions,  sometimes  only  a  week 
or  two  at  one  time. 

Major  Bowes  Back  on  the  Air 

After  convalescing  for  six  weeks  in  Flor- 
ida, Major  Edward  Bowes,  managing  direc- 
tor of  the  New  York  Capitol  theatre,  and 
genial  "Father"  of  the  world-renowned  Cap- 
itol "Family"  of  radio  fame,  will  return  to 
the  air  waves  Sunday  morning,  April  10. 
Major  Bowes,  who  has  been  absent  from 
the  "Family"  broadcasts  since  December  6, 
owing  to  illness,  has  been  a  weekly  feature 
on  the  NBC  chain  since  July  25,  1925,  near- 
ly seven  years,  and  this  has  been  the  first 
time  in  all  these  years  that  he  has  not  broad- 
cast every  week.  A  gala  program  has  been 
arranged  for  his  return. 


Organist  "Shoots"  Herself 
With  Toy  Pistol  in  Accident 

Miss  Louise  M.  Roesch,  wellknown  New 
York  organist,  while  playing  with  an  inch 
and  a  half  toy  pistol,  accidentally  pulled  the 
trigger  and  bruised  one  of  her  fingers.  At 
first  the  injury  appeared  trivial,  but  infec- 
tion developed  and  an  operation  was  neces- 
sitated. The  physician  said,  however,  that 
the  injury  would  not  interfere  with  her 
duties  as  organist. 


Edwin  Burke  in  New  York 

Edwin  Burke  of  the  Fox  Coast  studio 
staff,  is  in  New  York  reviewing  plays. 


Toronto  Houses  Experiment 
With  Stage  Musical  Shows 

A  dozen  suburban  theatres  in  Toronto 
have  been  used  for  an  experiment  with 
vaudeville  and  musical  acts  during  the  past 
week  with  a  view  to  the  immediate  adop- 
tion of  abbreviated  stage  shows  on  circuits 
of  the  Famous  Players  group. 

Jack  Arthur  has  returned  to  the  orches- 
tra pit  at  the  Imperial  theatre,  Toronto,  for 
de  luxe  performances.  Horace  Lapp  is  re- 
lieving Arthur  for  other  shows. 


April     9,  1932 


MOTION    PICTURE  HERALD 


67 


STAGE  SH€WS 


Milwaukee  Wisconsin 

Week  ending  March  24 

Fanchon  and  Marco's  "Limehouse  Nights" 
Idea  opens  with  an  exterior  depicting  sailors 
and  others  walking  along  a  "lowdown"  street. 
The  scene  shifts  to  the  interior  of  one  of  the 
dives  with  the  mixed  chorus  attired  in  gray 
costumes  representative  of  the  gay  '90s. 

The  thread  of  a  plot  runs  through  the  Idea 
with  Don  Carroll  in  the  role  of  a  gob  and  the 
feminine  member  of  Armando  and  Lita,  dancers, 
providing  the  romantic  note.  In  the  opening 
Idea  he  sings  "Limehouse  Blues"  and  presents 
her  with  a  bit  of  jewelry,  asking  her  to  meet 
him  later. 

The  audience  is  entertained  by  the  Wing 
Wah  troupe,  a  quintet  of  Japanese  contortion- 
ists and  plate  jugglers  whose  twists  and  bends 
know  no  end. 

The  chorus  for  its  next  number  is  divided  in- 
to couples  each  representing  a  nation  and  pre- 
senting some  form  of  snappy  dance.  Scotland, 
Italy,  Germany  and  America  are  all  represented 
in  this  dance  episode  with  costumes  to  match. 

Val  and  Ernie  Stanton  keep  up  running  chat- 
ter replete  with  a  diversity  of  wisecracks  and 
jokes.  Their  comedy  methods  are  brisk  and 
somewhat  different,  clicking  nicely  with  the 
audience. 

The  chorus  in  their  next  number  are  attired 
in  red  bellhop  uniforms  and  do  a  dance  routine 
tap  dancing  from  and  climbing  over  and  around 
chairs.  They  give  way  to  Armando  and  Lita, 
whose  dance  represents  a  struggle  between  the 
girl,  who  strives  to  leave  the  place,  and  her 
partner  in  the  role  of  an  Oriental,  who  seeks 
to  stop  her  and  steal  the  jewel.  The  ending  is 
tragic  with  Don  Carroll  returning  to  sing 
"Limehouse  Blues"  over  his  slain  sweetheart. 
The  orchestra,  under  the  direction  of  Glenn 
Welty,  plays  from  the  pit  during  the  Idea. 


Salt  Lake  Orpheum 

Week  ending  March  30 

The  stage  performance  opens  with  the  con- 
tribution of  Charles  Ahearn  and  his  varied  as- 
sortment of  assistants  in  a  burlesque  offering, 
which  adds  considerably  to  the  merriment  of 
the  bill.  Billy  Farrell  and  his  Dad,  a  kid  of 
73,  who  is  as  agile  a  stepper  as  his  son,  earn 
their  share  of  applause,  while  Helen  Yorke  and 
Virginia  Johnson,  possessing  both  pulchritude 
and  pleasing  voices,  add  a  touch  of  the  artistic. 
The  dexterous  Van  Cello,  billed  as  the  man 
with  "educated  feet,"  offers  stunts  in  proof  of 
the  term  and  his  tricks  prove  to  be  highly 
amusing. 

The  picture  offering  features  "Girl  Crazy." 


San  Francisco  Warfield 

Week  endinq  March  30 

This  week's  stage  show  at  the  Warfield  is 
the  smoothest  running  of  any  since  Hermie 
King  assumed  duties  as  master  of  ceremonies 
and  leader  of  the  Warfield  Joy  Gang.  The  of- 
fering is  of  the  vaudeville  type,  with  several 
members  of  the  band  starring  with  specialties. 
Several  encores  were  necessary  at  the  opening 
show. 

The  curtain  rises  with  the  band  on  the  stage 
playing  hits  made  famous  by  Maurice  Cheva- 
lier, with  Charley  Carter,  Chevalier  impersona- 
tor and  "Happy-Go-Lucky"  radio  star,  singing 
"Louise"  and  "What  Would  You  Do?"  Hermie 
King  plays  a  piano  solo  and  rotund  George 
Wendt  performs  on  the  cornet. 

Muriel  Gardner  does  a  spectacular  dance  and 
demonstrates  that  she  is  as  much  at  home  on 
her  hands  as  on  her  feet.  Jack  Warren,  in 
glorified  cowboy  attire,  shows  that  he  knows 
his  ropes,  dancing  and  whirling  a  lasso  at  the 
same  time.  Sammy  Carr,  of  the  band,  plays 
the  "Second  Hungarian  Rhapsody"  on  the  ban- 
jo and -as  an  encore  offers  two  popular  airs 
played  at  the  same  time. 

The  band  plays  "Minnie  the  Moocher"  as  a 
hot  number  and  it  fairly  smokes.  Anthony  and 
Rogers,  who  look  like  two  Irishmen,  offer  an 
Italian  number  that  gets  a  continuous  barrage 
of  laughs.  The  show  ends  with  Three  Jacks 
and  a  Queen  offering  an  adagio  which  proves  a 
work  of  art. 

The  screen  attraction  is  "Dancers  in  the 
Dark"  and  this  fits  in  well  with  the  stage  show. 


Dallas  Palace 


Week  ending  March  24 

Materially  aided  by  the  return  of  the  popular 
organist  Harold  Ramsey,  as  the  guest  conduc- 
tor of  the  Modern  Rhythm  Band,  this  orches- 
tra more  than  does  its  share  to  develop  a  satis- 
factory enthusiasm  to  put  over  the  Fanchon 
and  Marco  "Hacienda"  program.  The  stage 
show  was  under  the  capable  guidance  of  the 
charming  blonde  Adriana,  a  Mexican  mistress 
of  ceremonies  who  made  her  announcements  in 
Spanish,  and  is  a  singer,  dancer,  guitarist.  Her 
personal  accomplishments  were  more  enjoyed 
than  those  of  her  cohorts.  Sue  Russell  bur- 
lesqued opera  and  the  ballet  while  Hinky  and 
Dinky,  a  Mutt  and  Jeff  pair,  aided  along  the 
same  line  but  exceeded  their  time  limit  with 
their  offering  as  it  palled.  Doyle  and  Donnelly 
were  another  pair  of  vaudeville  comedians  with 
little  new  to  offer.  The  Five  Gems,  a  quintet 
of  Indian  club  jugglers,  appeared  in  silver  wigs 
and  disported  themselves  in  a  fast,  clever  act, 
and  they  retained  their  feminine  identity  till 
the  last,  though  we  suspected  otherwise.  The 
Six  Gordonians  gave  a  swell  trampoline  and 
tumbling  act  to  close  out  a  weak  show. 


San  Antonio  Sadler's 

Half  week  ending  March  26 

Harley  Sadler  and  Billie  Sadler  were  on  for 
the  first  number,  each  singing  and  talking  to 
the  tune  of  "Money  Is  Your  Best  Friend." 

Ruton's  Educated  Alley  Dogs,  five  smart  can- 
ines of  the  collie  and  terrier  type,  went  through 
some  fast  balancing  and  walking  on  their  hind 
feet,  jumping  over  hoops  and  pushing  baskets, 
and  even  dashing  through  burning  fire  rings. 

The  third  act  brought  out  a  newcomer  in 
Neil  Hall,  Texas  youth,  who  did  some  fancy 
tap  dancing.  After  two  bows  he  did  an  encore. 
Neal  should  soon  be  a  "big  timer." 

Little  Billy  Mack,  a  local  tapster,  clogged  and 
hoofed  in  perfect  rhythm. 

Last  on  the  program  were  Miss  Ethel  Snow 
and  Barte  Couch  singing  a  duet  accompanied 
by  an  accordian  and  xylophone. 


SLICES  CE 
MEM  IN 

By  BOBBY  MELLIN 

CHICAGO 

While  in  Chicago,  Kate  Smith  once  again 
proved  to  be  the  Good  Samaritan.  After  having 
performed  for  1,400  patients  at  the  Hines  Veter- 
an's Hospital,  she  found  herself  late  for  her 
vaudeville  engagement.  Just  as  she  was  about 
to  dash  for  the  theatre,  she  remembered  an 
assignment  she  had  promised  to  carry  out. 
A  New  York  youngster  had  written  to  the 
"Songbird' of  the  South"  asking  her  to  pay  a 
visit  to  his  father,  one  of  the  soldiers.  Although 
she  already  was  well  behind  in  her  schedule, 
she  kept  her  word  and  called  on  the  veteran.  .  .  . 

Florens  Ziegfeld  is  hinting  his  talents  to  radio 
on  a  new  series  of  weekly  programs  to  be  known 
as  "Ziegfeld  Follies  of  the  Air,"  heard  for  the 
first  time  over  a  nationwide  Columbia  network, 
Sunday,  April  3rd.  Ziegfeld,  whose  outstanding 
successes  include  twenty-three  editions  of  the 
"Ziegfeld  Follies,"  "Whoopee,"  Kid  Boots"  and 
many  other  wonderful  shows,  will  appear  on 
each  of  the  weekly  programs  to  lead  before  the 
microphone  an  endless  chain  of  stars  of  past 
and  present  Ziegfeld  productions  in  one  revue 
after  another.  .  .  . 

Billy  Jones,  who  appears  in  the  radio  sketch 
with  Ernie  Hare  over  the  NBC  network,  was 
a  bank  clerk,  sheepherder,  miner,  telephone  re- 
pair man  and  a  blacksmith  before  he  decided  to 
give  his  voice  a  try  on  the  stage.  .  .  . 

Did  you  know  that  Jane  Froman  is  upset  un- 
less allowed  to  sing  on  the  left  side  of  the  micro- 
phone with  her  arms  resting  on  a  music  rack; 
that  Josef  Koestner,  NBC  conductor,  invari- 
ably memorizes  the  entire  score  of  his  concert 
before  each  broadcast ;  that  Lee  Sims  has  one 
of  the  largest  private  collections  of  records  in 
the  country  and  spends  a  great  deal  of  his  time 
playing  and  replaying  them. 

Why  is  it  that  many  of  the  famous  orchestra 
leaders  of  today  started  in  orchestral  groups 
playing  violin?  This  does  not  always  show  up 
immediately  for  many  of  the  batoners  do  not 
stick  to  their  first  love.  In  the  case  of  Paul 
Whiteman  it  did  not  appear  until  Paul  spied 
such  an  instrument  one  day  and  picked  it  up  to 
play  .  .  .  then  answered  friendly  critics  with 
the  remark  that  it  was  his  old  instrument.  So 
it  is  with  Don  Pedro.  Recently  it  was  found 
Don  stole  away  to  play  his  violin  when  he 
could.  A  real  troubadour  naturally  would  be 
expected  to  play  a  guitar,  and  Don  does  that 
for  his  audience  .  .  .  but  he  is  torn  between 
two  loves — guitar  and  violin — when  he  is  alone. 
Listen  to  Don's  violin  some  time  when  he  is 
playing  over  KYW  and  note  how  it  stands 
clear  of  the  other  instruments  with  its  pure, 
well  modulated  tones. 


SOL  KLEIN 

AND  HIS 

RHYTHM  MASTERS 

A 

SKOURAS  BROS. 

ACADEMY  &  AUDUBON 
THEATRES 
NEW  YORK  CITY 


63 


MOTION    PICTURE  HERALD 


April    9,    193  2 


ORGAN  SCLCS 


EARL  ABEL  (San  Antonio  Majestic) 
offered  as  his  first  organ  solo  at  this  huge 
film  house  a  group  of  up  to  date  song  hits 
which  he  presented  in  a  very  well  liked 
manner.  Earl  started  off  his  musical  rendi- 
tion with  a  clever  parody  on  the  circuit 
march,  "The  Voice  of  the  RKO."  After 
a  brief  chat  with  the  audience  about  being 
back  in  the  Alamo  City  once  more,  Abel 
continued  with  a  beautiful  selection  entitled 
"Home,"  then  "Sleepy  Time  Down  South" 
and  "Was  That  the  Human  Thing  To  Do?" 
For  a  novelty  he  did  a  special  arrangement 
to  the  tune  of  "Carolina  Moon,"  and  "Now's 
the  Time  to  Fall  in  Love,"  which  brought 
him  big  applause. 


JULIA  DAWN  (San  Antonio  Aztec) 
offered  in  organ  recital  "Two  Heart  Beats 
in  Time,"  "Kiss  Me  Again,"  "Minute 
Waltz,"  "Merry  Widow  Waltz,"  and  "Save 
the  Last  Dance  for  Me."  Miss  Dawn  also 
did  a  few  vocal  choruses  on  some  of  the 
numbers  which  blended  in  nicely  with  her 
own  accompanying.  Julia  is  going  over  great 
at  this  house. 


ROBERT  G.  CLARKE  (Detroit  Holly- 
wood) played  before  Easter  bunny  slides, 
opening  with  an  Easter  lyric  on  "Hallelu- 
jah." Scattered  voices  picked  up  "You're 
My  Everything,"  which  was  followed  by  a 
transition  lyric  to  "Babbling  Brook."  Heart- 
ier response  was  given  to  "Alice  Blue 
Gown,"  with  an  Easter  clothes  lyric.  "Kiss 
by  Kiss"  and  "Snuggled  On  Your  Shoulder" 
brought  out  most  of  the  shy  voices.  "All 
of  Me"  reminded  others  that  a  local  boy 
made  good  in  its  composition.  "Happy 
Days"  was  parodied  to  become  "Easter  Day 
Is  Here  Again."  Clarke  has  been  better. 
He  appeared  to  drag  and  overemphasize 
tempo. 


MILTON  CHARLES  ( Philadelphia  Mast- 
baum)  played  and  sang  "Rain  on  the  Roof," 
with  a  spot  simulating  rain  pouring  over  the 
"onsole  and  the  organist  and  a  realistic  mu- 
sical effect  of  rain  and  wind.  He  also  gave  a 
clever  satirical  impression  of  Ben  Bernie  in 
one  of  his  radio  talks. 


HERBIE  (New  Orleans  Publix  Saenger) 
offered  a  very  clever  series  of  parodies  and 
laughs  in  his  "Easter  Greetings"  solo,  which 
was  practically  the  only  novelty  act  in  town 
which  acknowledged  the  Easter  bunny  had 
come  to  town.  He  opened  with  a  crazy 
parody  on  "You're  My  Everything,"  went 
into  an  egg  chorus  (all  the  lines  starting 
with  the  egg  sound)  to  the  tune  of  "Faded 
Summer  Love,"  had  a  style  parody  on  "All 
of  Me"  that  brought  out  the  laughs,  and 
closed  with  a  parody  of  "Just  Friends." 
Whether  this  was  a  gentle  announcement 
of  his  impending  departure,  he  did  not  say, 
but  the  organ  solo  was  one  of  the  cleverest 
he  had  presented  since  the  election  idea. 


JACK  MARTIN  (Milwaukee  Wisconsin) 
offers  "Music  of  Moonlight"  as  his  organ 
solo.  Selections  include  "By  the  Light  of  the 
Silvery  Moon,"  "Moonlight  Saving  Time," 
"Pale  Moon"  and  "I  Thank  Mr.  Moon."  A 
violinist  accompanies  the  organ  to  "Pale 
Moon"  and  the  last  selection  is  sung  from 
the  stage,  while  the  words  to  all  songs  are 
flashed  on  the  screen. 


©VEETLEES 


JOHN  GART  (Brooklyn  Gates)  and  His 
Rhythm  Boys  opened  here  with  a  specially 
arranged  and  prepared  overture  which  as- 
sisted greatly  in  introducing  this  aggregation 
to  the  patrons  of  this  house.  Gart  conducted 
his  10  musicians  in  his  own  special  arrange- 
ments of  popular  tunes,  proving  to  the  audi- 
ence that  he  and  his  orchestra  are  not  only 
good  musicians  but  entertainers  as  well. 
Their  versatility  was  shown  in  their  singing 
and  solo  work,  which  made  a  very  good  im- 
pression on  the  patrons.  Gart  himself  earn- 
ed a  great  hand  for  his  playing  of  a  special 
arrangement  of  the  well  known  "Nola."  Gart 
and  his  boys  should  have  no  difficulty  mak- 
ing good  here. 


GLENN  WELTY  (Milwaukee  Wiscon- 
sin) and  his  Wisconsin  theatre  orchestra 
offer  "Victor  Herbert  Melodies."  Featured 
in  connection  with  the  overture  is  Dorothy 
Jubelier,  who  sings  "Kiss  Me  Again."  A 
quartet  also  sings  several  of  the  Herbert 
melodies.  The  overture  received  a  rousing 
reception. 


Community  and  Novelty 

ORGAN  SOLOS 

Direct  From  Successful 
Presentation  in  Chicago's 
De-Luxe  Theatres 

Write  for  Cue  Sheets  and  New  Low 
Rental    Rates  to 

JIMMIE  SAVAGE 

(Staff    writer    for    Publix-Balaban    &  Katz) 

175  N.  STATE  ST.,  CHICAGO 


EDDIE  SEE  (San  Antonio  Sadler's)  re- 
cently gave  the  patrons  of  this  tent  theatre 
a  real  treat  in  "I  Got  Rhythm,"  and  "Pop 
Goes  the  Weasel,"  with  each  member  of 
the  orchestra  doing  a  specialty  turn  that 
made  the  natives  laugh  out  loud.  Next  was 
a  saxophone  and  xylophone  duet,  giving  the 
folk  something  rare  in  "The  World  is  Al- 
ways Waiting  for  the  Sunrise."  Eddie  See 
also  did  another  of  his  pleasing  cornet  and 
violin  solos  with  Ethel  Snow  doing  a  neat 
song  number. 


FRED  SCHMITT  and  his  Denver  (Den- 
ver) Grande  orchestra  did  themselves  proud 
the  past  week  with  their  "Sousa  overture." 
the  orchestra  members  were  dressed  as  a 
military  band  and  the  drums  and  brasses 
predominated  in  the  brass  band  effect.  Selec- 
tions included  "Semper  Fideles,"  "Spirit  of 
Liberty,"  "Invincible  Eagle,"  "Hands  Across 
the  Sea,"  "Stars  and  Stripes  Forever"  and 
Sousa's  last  composition,  "Golden  Jubilee." 
For  the  finale  the  curtains  parted   and  a 
tableau    was    presented    showing    a  huge 
portrait  of  the  late  band  leader  and  four 
girl  trumpeteers  paying  silent  tribute. 


FREDDY  MACK  (Brooklyn  Fox)  and 
His  Joy  Gang  this  week  presented  an  enter- 
taining overture  entitled  "Gettin'  Hot."  Spe- 
cial arrangements  of  a  number  of  "hot"  tunes 
were  played  and  a  vocal  solo  by  Mack  of 
"Get  Ready  for  Love"  was  featured. 

This  young  good-looking  chap  has  a  snap- 
py way  about  him  and  a  smile  that  has  won 
him  a  host  of  friends  in  the  short  time  he 
has  been  at  this  house.  He  is  one  of  the 
top-notchers  in  this  new  vogue  of  person- 
able, versatile  showmen  music  directors. 


EDGAR  W.  HUNT  (Baltimore  Keith's) 
took  full  charge  of  the  orchestra  reduced  to 
fifteen  men  with  Joe  Candullo,  formerly  di- 
rector and  master  of  ceremonies,  out.  He 
presented  selections  from  "The  Band 
Wagon,"  directing  his  Keithonians  and  hav- 
ing the  members  rise  at  the  finale  for  a 
bow.  The  entire  overture  was  presented 
without  innovations,  either  of  moaning  saxes 
or  wailing  trumpets,  and  patrons  appear  to 
like  the  dignified  old  theatrical  style  very 
much  for  a  change. 


KARL  LAMBERTZ  (Dallas  RKO  Ma- 
jestic) and  his  orchestra  presented  "Girl 
Crazy"  as  the  title  to  their  overture,  in 
which  they  paid  tribute  to  the  next  week's 
picture  of  the  same  title.  So  whether  it  is  of 
feminine  foibles  or  fortes  we  hear  "Who's 
Your  Whoozis"  rolled  out  in  syncopation, 
then  the  presence  of  "Dinah"  is  made  known 
with  Mr.  Holick  as  a  soloist  on  his  slide 
trombone.  Carrying  on  the  parade  of  fem- 
ininity in  title  in  this  popular  sequence  of 
musical  hits,  "Nola"  is  enjoyed  with  Mr.  j1^ 
Heim  in  a  piano  solo.  And  the  rollicking  l^,) 
tune  of  "I've  Got  Rhythm"  sways  us  to  the 
final  "What's  Become  of  Sallie"  with  Tom- 
my Carmody,  whose  vocal  intonations  and 
meaningful  gestures  complete  an  enjoyable 
musical  fare. 


PARADISE 


By  NACIO  HERB  BROWN 

New! 

"My  Lips  Want  Kisses" 
"Ma  and  Pa" 
"I  Can't  Forget" 
'Love,  You  Funny  Thing" 


56  Cooper  Square,  NewYork 


April     9,  1932 


MOTION    PICTURE  HERALD 


69 


THE  RELEASE  CHART 


Productions  are  listed  according  to  the  names  of  distributors  in  order  that  the  exhibitor  may  have  a  short-cut  towards  such  infor- 
mation as  he  may  need,  as  well  as  information  on  pictures  that  are  coming.  Features  which  are  finished  or  are  in  work,  but  to 
which  release  dates  have  not  been  assigned,  are  listed  in  "Coming  Attractions."  Running  times  are  those  supplied  by  the  dis- 
tributors.   Where  they  vary,  the  change  is  probably  due  to  local  censorship  deletions.    Dates  are  1931,  unless  otherwise  specified. 


Running  Tims 

Rel.  Date       Minutes  Reviewed 

 Apr.  25 

Feb.    19/32  63...  Mar.    5. '33 


ALLIED  PICTURES 

Features 

Title  Star 

Clearing  the  Range  Hoot  Gibson    

pile    ||3   Lew  Cody-Mary  Nolan.... 

Gay  Buckareo.  The  Hoot  Gibson-Myrna  Kennedy 

Hard  Hombre   Hoot  Gibson-L.  Basque tte   Aug.  22 

Local  Bad  Man,  The  Hoot  Gibson-Sally  Blane   Jan.  I6.'32 

Spirit   of   the   West  Hoot  Gibson-Doris  Hill   Mar.,  '32  

Vanity   Fair   Myrna  Loy-Conway  Tearle    ...Mar.,  '32  

Wild   Horse   '.  Hoot  Gibson-Alberta  Vaughn  

doming  Feature  Attractions 

Anna  Karenina   All  Star  

Midnight  Alarm   All  Star  

Stoker.   The   Monte  Blue   

Three  Castles   All  Star   


ARTCLASS  PICTURES 


Features 


Star 


Title 

Border  Devils   Harry  Carey   Apr. 

Cavalier  o»  the  West  Harry  Carey   Nov. 

Convicted   Aileen  Pringle-Jameson 

Thomas   Sept. 

Cross   Examination   H.  B.  Warner-Sally  Blane- 

Natalie  Moorhead   

Mai4   to   Order  Julien  Eltinge-Geo.  Stone... Oct. 

Night  Life  in  Reno  Virginia  Valll-Jameson 

Thomas   Nov. 

Phantom,  The   "Big  Boy"  Williams- Allene 

Ray   Dee. 

Pleasure   Conway  Tearle-Carmel  Myers. Sept. 

Unmasked   Robert  Warwick   Oct. 

White   Renegade   •  ■■  9ct- 

Without   Honors   Harry  Carey   Jan. 

Coming  Feature  Attractions 

Across  the  Line  Harry  Carey   

Auctioned  Off   

Bridesmaid   

Confidential   

Double  Sixes   Harry  Carey   

Foolish  Girls   

Horsehoofs   Harry  Carey   

Humanity   

Hurricane  Rider,  The  Harry  Carey   

I   Accuse   •  

They   Never  Come   Back  Regis  Toomey- Dorothy  Sebas- 
tian   

Trusty  Triggers   Harry  Carey   

Where  Are  Your  Children?  


Rel.  Date 

4,'32.. 
15 


Running  Time 


Minutes 

65. 


Reviewed 


 75.. 

 63.. 

....Oct.  3 

 72.. 

.Feb.  I3.'32 

 73.. 

 72.. 

 Aug.  8 

 70.. 

 66.. 

I 
I 
I 

2.'32  66...  Jan.  16/32 


Running  Time 

Rel.  Date       Minutes  Reviewed 

Oct.     28    60  Nov.  28 

10/32  Feb.  8/32 

10/32  

15/32  60...  Mar.  12/32 

24  60  

10/32  

15/32  


BIG  4  FILM  CORPORATION 

Features 

Title  Star 

Cyclone  Kid   Buzz  Barton   

Human  Targets   Buzz  Barton   Jan 

Mark  of  the  Spur  Bob  Custer   Feb. 

Murder  at  Dawn  Mulhall-Dunn   Feb. 

Quick  Trigger  Lee  Bob  Custer   Nov. 

Scarlet  Brand   Bob  Custer   Apr. 

Tangled   Fortunes   Buzz  Barton   Mar. 

Coming  Feature  Attractions 

Dance  Hall   Kisses  6  reels. 

Blazed  Trails   6  reels. 

Bull  Dog  Edition  

Driving  Demons   

Fighting   Gloves   , 

Gambling  Sex   

Guns  and  Saddles  6  reels. 

Highway  Riders   6  reels. 

Lure  of  the  Range  6  reels. 

Rip   Roaring    Brones  6  reels. 

Rio  Grande  Raiders  6  reels. 


B.  I.  P.  AMERICA 

(See  Powers  Pictures,  Inc.) 

COLUMBIA 

Features 

Title  Star  Rel. 

Behind  the  Mask  Jack  Holt-C.  Cummlngs  Feb. 

(Reviewed  under  the  title  "The  Man  Who 

Big   Timer,  The  Ben  Lyon-C.  Cummlngs  Mar. 

Border  Law   Buck  Jones- L.  Tovar  Oet. 

Branded   Buck  Jones   Sept. 

Dangerous  Affair.  A  Holt-Graves-Blane   Sept. 

Deadline   Buck  Jones   Dec. 

Deceiver,   The   Lloyd  Hughes-Dorothy 

_,  .„      _   .  Sebastlan-lan  Keith   Nov. 

Fighting  Fool.  The  Tim    McCoy   Jan. 

Fighting   Marshal.   The  Tim    McCoy   Dee. 

Final  Edition,  The  Pat  O'Brien-Mae  Clarke  Feb. 

Forbidden   Barbara  Stanwyck- Adolphe 

_  Menlou- Ralph  Bellamy  ...Jan. 

Guilty  Generation   Leo   Carlllo  -  C.  Cummlngs- 

„,  .    .  Leslie  Fenton   Nov. 

High  Speed   Buck  Jones-Loretta  Sayers. . .  Apr. 

Maker  of  Men  Jack    Holt-Rlehard  Crom. 

„  _.  well-John  Wayne   Dee. 

Menace,  The   Walter    Byron-Bette  Davls- 

H.  B.  Warner  Jan. 


Running  Time 
Date       Minutes  Reviewed 

25/32.  Feb.  6/32 

Dared) 

10/32  74... Mar.  26/23 

15  61  

1  61  Nov.  21 

30  77  Sept.  S 

3  68...  Jan.  30/32 


21  68 

20/32  

18  58  

20/32         66...  Feb 


.  Nov.  28 


15/32.. 


19... 
2/32. 


25  

25/32. 


27/32 
...83... Jan.  18/32 
...82  Nov.  "28 

...67  Dee.  28 

...64...  Feb.  6/32 


Title  Star  Rel.  Date 

Men  in  Her  Life.  The  Lois  Moran-Chas.  Blckford. .  Dec.  10 

One  Man  Law  Buck  Jones   Dec. 

One  Way  Trail  Tim  McCoy   Oct. 

Platinum  Blonde   Young-Harlow-R.    Williams. .Oct. 

Range  Feud   Buck  Jones   Dec. 

Ridin'   for   Justice  Buck  Jones   Jan. 

Secret  Witness   Wm.  Collier,  Jr. -Una  Merkel. Dee. 

(Reviewed  under  title  "Terror  by  Night") 

Shanghaied  Love   R.  Cromwell-Blane-N.  Beery. Sept. 

Shopworn   Barbara  Stanwyck-R.  Toomey. Mar. 

Shot  Gun  Pass  Tim  McCoy   Nov. 

South  of  the  Rio  Grande  Buck  Jones   Mar. 

Texas  Cyclone   Tim  McCoy   Feb. 

Three  Wise  Girls  Jean    Harlow  -  Mae  Clarke- 

Walter  Byron-M.  Provost. .  Jan. 


Running  Time 


4  

15.... 
31.... 

I  

4/32. 
12  

20.... 
25/32. 


Minutes  Reviewed 

...75  Dec.  5 

...63... Feb.  20/32 

...58  Oet.  31 

_9g  

'.'.'.s<i'.'.'.'.'.'.Ott""a 

...64. ..Jan.  16/32 
...68  Oct  17 


...66. 


..Nov.  14 


5/32. 
24/32. 


11/32  68...  Feb.  13/32 


Coming  Feature  Attractions 

Born    to    Trouble  Buck  Jones   

Criminal    Court  Edmund    Lowe-C.    Cummings  . 

Daring   Danger   Tim  McCoy   

Faith   Walter  Huston   

Heroes  of  the  West  Noah   Beery,  Jr  

Love  Affair   Dorothy    Mackaill  -  Humphrey 

Bogart   

Riding    Kid    From    Sante    Fe. .  Tim  McCoy-Shirley  Grey  .... 

Substitute  Wife,  The  

Vanity  Street  

War   Correspondent   Jack  Holt   

Washington    Merry    Go  Round  

Zelda  Marsh   


FIRST  NATIONAL 


Features 

Title  Star 

Alias  the  Doctor   R.  Barthelmess-M.  Marsh... 

Compromised   BenLyon-Rose  Hobart   

(Reviewed  under  the  title  "We  Three") 

Fireman,  Save  My  Child  Joe  E.  Brown  

Five  Star  Final  Edw.  G.  Robinson  

Hatchet  Man,  The  Edward  G.  Robinson  

Her  Majesty,  Love  Marilyn  Miller-Ben  Lyon  

Honor  of  the  Family  Bebe  Daniels   

I  Like  Your  Nerve  D.  Fairbanks,  Jr.-L.  Young 

Local  Boy  Makes  Good  Joe  E.  Brown  

Penrod  and  Sam  Leon  Janney   

Ruling  Voice,  The  Huston- Young- Kenyon   

Safe  In  Hell  Dorothy  Mackaill  

Woman  from  Monte  Carlo,  The. .  Lil  Dagover- Walter  Huston. 
Union   Depot   D.  Fairbanks,  Jr. -J.  Blonde!! 


Running  Time 
Rel.  Date        Minutes  Reviewed 

Mar.    26/32  62...  Mar.  12/32 

Dec.     5  65  Sept.  12 


Feb. 

Sept. 

Feb. 

Dec. 

Oct. 

Sept. 

Nov. 

Oct. 

Oct. 

Dec. 

Jan. 

Jan. 


27/32.. 
26  

6/32.. 

15  

17  

12  

28  

3  

31  

12  

9/32.. 
30/32.. 


...67.. 
...89.. 
...74.. 
...76.. 
...66.. 
...70.. 
...68.. 
...71.. 
. . .76. . 
...75.. 
...58.. 
...68.. 


.Feb.  27/32 

 June  27 

.Feb.  13 
. . . .  Nov. 

 Oct. 

 Sept. 

 Oct. 

 Aug. 

. . . .  Nov. 

 Dec. 

.Jan.  9/32 
 Dec.  26 


'32 
14 
24 
19 

8 

29 
14 
26 


Coming  Feature  Attractions 


Doctor  X   Lionet  Atwill-Fay  Wray  

Famous   Ferguson  Case,  The... .Joan  Blondell   May  7/32  

It's  Tough  to  Be  Famous  Douglas  Fairbanks,  Jr  Apr.     2/  32   79. 

Jewel    Robbery,    The  Wm.    Powell- Kay  Francis   

Love  Is  a  Racket  Douglas  Fairbanks,  Jr  June  18/32  

Revolt   Douglas   Fairbanks,  Jr  

Rich  Are  Always  With  Us  Ruth   Chatterton   May  21/32  

Strange   Love   of   Molly   LouvainLee  Tracy-Ann  Dvorak  May 

Tenderfoot,  The   Joe  E.  Brown  June 

Two  Seeonds   Edward   G.   Robinson  May 

Week-end  Marriage   Loretta  Young- Norman  Foster.  June 


28/32., 
1 1/32. 
28/32. 
25/32. 


FOX  FILMS 

Features 


24/32.. 
14/32.. 


17/32. 
27.... 


27/32. 
20/32. 


Title  Star  Rel. 

After  Tomorrow   Chas.   Farrell-Marlan   Nixon.  Mar. 

Ambassador  Bill   Will   Rogers   Nov. 

Bad  Girl   lames  Dunn-Sally  Filers  Sept. 

Business  and   Pleasure  Will  Rogers-Jetta  Goudal  Mar. 

Charlie  Chan's  Chance  Warner  Oland-L.  Watklns-M. 

Nixon- Ralph  Morgan-H.  B. 
Warner-A.   Klrkland   Jan. 

Cheaters  at  Play  Thomas  Melghan-L.  Watklns.Feb. 

Cisco  Kid.  The  Baxter-Lowe- Montenegro  ....Nov. 

Dance  Team   James  Dunn-Sally   Ellen  Jan. 

Delicious   Gaynor-Farrell   Dee. 

Devil's  Lottery   Ellssa  Landi- Alexander  Kirk- 
land-Vic.  McLaglen   Mar. 

Disorderly  Conduct   Sally   Ellers-Ralph  Bellamy- 
Spenser  Tracy   Mar. 

Gay  Caballero,   The  George  O'Brien  •  Conchlta 

Montenegro   Feb. 

Good  Sport   Linda  Watklns-John  Boles...  Deo. 

Heartbreak   C.  Farrell-H.  Albright  Nov. 

Over  the  Hill  Dunn-Ellers-Marsh-Crandall- 

Kirkwood-Lane   Nov. 

Rainbow   Trail.   The  Geo.  O'Brien-Cecilia  Parker.  Jan. 

Riders  of  the  Purple  Saga  G.  O'Brlen-M.  Churchill  Oet 

She  Wanted  a  Millionaire  J.  Bennett-S.  Tracy  Feb. 

Silent   Witness,   The  Lionel  Atwlll-Greta  Nlssen..Feb. 

Skyline   T.    Melghan  -  H.  Albright- 

Maureen  O'Sulllvan   Oet. 

Sob  Sister   J.  Dunn  -  Linda  Watklns  Ort. 

Stepping  Sisters   Louise  Dresser  -  Wm.  Collier, 

Sr. -Minna  Gombell   Jan. 

Surrender   Warner  Baxter-Leila  Hyams.Dee. 

Wicked   V.  McLaglen-Ellssa  Landi...Oct. 

Yellow  Ticket.   The    Ellssa  Landi-L.  Barry  more. .  Nov. 

Coming  Feature  Attractions 

After  the   Rain  Peggy  Shannon   June  26/32. 

Almost  Married   Violet    Heming  -  Ralph  Bel- 
lamy-Alexander Klrkland  

Amateur    Daddy   Warner  Baxter-Marian  Nixon. Apr. 

Careless  Lady   Jnan  Bennett-John  Boles  Apr. 

Killer.   The   George  O'Brien   June 

Man  About  Town  Warner  Baxter- Karen  Morley.  May 

Rebecca  ef  Sunnybrook  Farm  Gaynor-Farrell   May 

Society    Girl   J.  Dunn-P.  Shannon-S.  Tracy.  May 

Trial  of  Vlvlenne  Ware,  The  J.  Bennett-D.  Cook-L.  Bond.  May 

Week-Ends  Only   Joan  Bennett   June 

While  Paris  Sleeps  McLaglen- Helen  Mack   

Woman  In  Room  13  Landi-Bellamy-Hamllton    ...May  1/32.. 

Young  America   Tracy- Kenyon-Bellamy   Apr.  17/32.. 


Running  Time 
Date       Minutes  Reviewed 

13/32  Mar.  5/32 

22  70  Oct.  24 

13  88  July  18 

6/S2.....57  Aug.  15 


..71... Jan.  9/32 
..57... Jan.  23/32 

..61  Oet.  10 

..85. ..Jan.  2/32 
106  Dee.  12 


28/32, 

Apr.  2/32 

13  

..68.. 

 Nov.  14 

8  

..59.. 

....Oct.  10 

29  

..89.. 

....Oct.  SI 

3/32.. 

..60.. 

 Dee.  5 

18  

..57.. 

....Sept.  19 

21/32.. 

..74.. 

.  Feb.  27/32 

7/32.. 

..73.. 

.Feb.  13/32 

II  

..70.. 

....Aug.  22 

25  

..71.. 

....Sept.  26 

10/32... 

..59.. 

 Dee.  12 

6  

..69.. 

 Dee.  .1 

4  

..55.. 

 Aug.  8 

15  

..76. 

...Oct.  17 

10/32., 
3/32.. 
5/32.. 

15/32.. 

29/32. 

22/32.. 
8/32., 

19/32., 


.Mar.  12/32 


70 


MOTION    PICTURE  HERALD 


April    9,  1932 


(THE  RELEASE  CHART—CONT'D ) 


MAYFAIR  PICTURES 

Features 


Title  Star  Rel. 

Anybody's  Blonde   Dorothy  Revier-Edna  Murphy. Oct. 

Behind  Stone  Walls  Eddie  Nugent-Priscilla  Dean. Mar. 

Dhlnatown  After  Dark  Carmel   Myers-Rex  Lease  Oct. 

Dragnet   Patrol   Glenn  Tryon-Vera  Reynolds. .  Dee. 

Docks  of  San  Francisco  Mary   Nolan-Jason  Robard. . .  Feb. 

Monster  Walks.  The  Rex  Lease- Vera  Reynolds  Feb. 

Passport  to  Paradise  lack   Mulhall-B.   Mehaffey. . .  Apr. 

Night  Beat   Jack  Mulhal-Patsy  R.  Miller.Nov. 

Sally  of  the  Subway  J.  Mulhall-D.  Revler  Jan. 

Bin's   Pay   Day  D.   Revler- Forrest  Stanley. . .Mar. 

Sky  Spider.  The  Glenn   Tryon-Beryl    Mercer.. Oct. 

Soul  of  the  Slumi  Wm.  Collier.  Jr.-B.  Mehaffey. Nov. 


METRO-GOLDWYN-MAYER 

Title  Star  Rel. 

Arsene   Lupin   Lionel  and  John  Barrymore- 

Karen  Morley   Mar. 

Beast  of  the  City,  Tht  Walter  Huston-Jeal  Harlow..  Feb. 

Ben  Hur   Ramon  Navarre- May  McAvoy.Jan. 

(Reissue-Synchronized) 
Big  Parade   John  Gilbert   Dei. 

( Re-issue-Sound) 

Champ,  The   Wallace  Beery-Jackie  Cooper. Dee. 

Cuban  Love  Song,  The  L.  Tibbett-L.  Velez  Oct. 

Emma   Marie  Dressier   Jan. 

Flying   High   Bert  Lahr-C.  Greenwood  Nov. 

Freaks  Wallace   Ford-Leila  Hyams.Feb. 

Guardsman.  The   Lunt-Fontanne-Z.  Pitts   Nov. 

Hell   Divers   Beery- Gable   Jan. 

Lovers  Courageous   R.  Montgomery- Madge  Evans. Jan. 

Mata  Harl   Garbo-R.  Navarro   Dee. 

New  Adventures  of 

Get  Rich  Quick  Walllngford.  The.Wm.  Haines-Durante   Oct. 

Passionate  Plumber   Buster  Keaton- Durante   Feb. 

Phantom  of  Paris,  The  John  Gilbert-Leila  Hyams. . -Sent. 

Polly  of  the  Circus  Marian  Davles-C.  Gable  Feb. 

Possessed   Joan  Crawford-Clark  Gable.. Nov. 

Private  Lives   Shearer- Montgomery   Dee. 

Sin  of  Madelon  ClaudeL  The  Helen  Hayes-Lewis  Stone  Oct. 

(Reviewed  under  title  "The  Lullaby") 

Tarzan,  the  Ape  Man  Johnny   Weismuller  -  Maureen 

O'Sullivan   Apr. 

West  of  Broadway  J.  Gilbert-Brendel-L.  Moran.Nov. 


Running  Time 
Date        Minutes  Reviewed 

30  59  Nov.  14 

I5,'32  Mar.  26,'32 

15  59  Oct.  31 

15  59...  Jan.     9, '32 

1/32..... 60..  Jan.    30, '32 
10/32.. ...60. ..Feb.  6,'32 
I. '32  

30  62  Dee.  26 

1/32..... 60..  Jan.    23. '32 

1/32  63...  Mar.  I9.'32 

1  59  

15  63  Nov.  28 


Running  Time 
Date        Minutes  Reviewed 


5/32. 
13/32. 
2, '32. 


5  

31  

2/32. . 

14  

20/32.. 

7  

16. '32.. 
23/32.. 
26  

3  

6/32.. 

12  

27/32.. 

21  

12  

24  


.84.. 
..90.. 
.  128.. 

.125.. 

..86.. 
..86.. 
..73.. 
..61.. 
..64.. 
..81.. 
.1 13.. 
..77.. 
..91.. 

..94.. 
..74.. 
..74.. 
..70.. 
..76. 
..85.. 
.  74. 


.Jan.  It/32 
.Mar.  5/32 
 Dee.  12 


...Oct.  17 
. . .  .IO*t.  24 
Jan.  2/32 
 Oct.  24 

Jan.  23/32 

 Aug.  8 

 Dec.  26 

Feb.  27/32 
Jan.  9/32 

...Sept.  19 
.Mar.  19/32 

 Nov.  21 

•  Mar.  26/32 

 Oct.  31 

 Dec.  26 

 Oct.  3 


2/32.. 
28  


.101. 
..66. 


.Feb.  20/32 
 Aug.  22 


Coming  Feature  Attractions 


.  May 
.Mar. 


21/32. 
9/32. 
18/32. 


After  All   Robert  Young   

Are   You    Listening}  William    Halnes-M.  Evans 

As  You  Desire  Me  Garbo  -  Van  Strohelm  -  M. 

Douglas   May 

But  the  Flesh  Is  Weak  Rebt's  Montgomery- Gregor  ..Apr. 

China   Seas   June 

Downstairs   John  Gilbert   

Footlights   Buster  Keaton   

Grand  Hotel   Garbo-John  Barrymore   

Huddle   Ramon  Novarro-M.  Evans  Apr. 

Letty  Lynton   loan  Crawford-Montgomery. .  .Apr. 

Limpy   Jackie  Cooper-"Chic"  Sale.. Apr. 

Night  Court.  The  W.  Huston  -  P.  Holmes  - 

A.  Page   May 

Prosperity   Dressier- Moran   June 

Red  Headed  Woman  June 

Sky  Scraper   M.  Evans   

Strange  Interlude   Shearer-Gable   May  14/32. 

Wet  Parade   Walter  Huston-Dorothy  Jordan 

Nell  Hamilton   Apr.  16/32 


28/32  

26/32.  76...  Mar. 


5/32 


23/32. 

30/32.. 
16/32. 

7/32., 

4/32.. 
I  1/32. 


MONOGRAM  PICTURES  CORPORATION 


Features 


Title  Star 

Forgotten  Women   M.  Shilling-Rex  Bell. 

Galloping  Thru   Tom  Tyler   Dec 

Ghost  City    Cody-Shuford   Dec. 

In  Line  fo  Duty  Sue  Carol-Noah   Beery  Oct. 

Land  of  Wanted  Men  Bill  Cody   Oct. 

Law  of  the  Sea  All   Star   Dec. 

Man  frem  Death  Valley,  The  Tom  Tyler   Sept. 

Midnight  Patrol   Regis   Toomey-Mary   Nolan..  Apr. 

Oklahoma  Jim   Bill   Cody   Oct. 

Police  Court   Leon  Janney-H.  B.  Walthall .  Feb. 

Single   Handed  Sander*  Tom  Tyler   Feb. 

Texas  Pioneers   Bill  Cody-Andy  Shuford  Feb. 

Two-Flsted   Justice   Tom   Tyler   Oct. 


Rel.  Date 
Dec 


Running  Time 

Minules  Reviewed 
...Dee.  12 


1  67... 

5  68  

20   60  

I  64  Oct.  10 

30  62  

15  61  

1  62  

10/32  

10  60..  Jan.    23, '32 

15/32  65...  Mar.  5/32 

1/32   59  

15/32  58  

20  S3...  Feb.  6/32 


Coming  Features 

Arm  ef  the  Law  Rex   Bell,    Llna   Basquette. .  Apr.    20'32  7  reels. 

County  Fair   Ralph    Ince-Hobart   BosworthApr.     1/32  7  reels. 

Man  from  New  Mexleo  Tom   Tyler   Apr.      1/32  6  reels. 


PARAMOUNT  PUBLIX 


Features 

Title  Star 

Beloved  Bachelor   Paul   Lukas-D.  Jordan.. 

Broken  Lullaby   L.  Barrymore- N.  Carroll 

P.  Holmes   

(Reviewed  under  the  title  "The  Man  I  Killed") 

Broken  Wing,  The  Lupe   Velez-Melvyn  Douglas. 

Cheat,  The   T.  Bankhead   

Dancers  in  the  Dark  Miriam   Hopkins-lack  Oakle. 

Dr.  Jekyll  and  Mr.  Hyde  Frederic  March-M.  Hopkins. 

False  Madonna,  The  Kay  Franeis-Wm.  Boyd  

Girls  About  Town  Kay  Francls-L.  Tashman  

His  Woman   G.  Cooner-C.  Colbert   

Husband's  Holiday   Clive  Brook- V.  Osborne  

Ladies  of  the  Big  House  Sylvia  Sidney-Wynne  Gibson. 

Misleading    Lady   Claudette  Colbert-Stuart  Er- 

win-Edmund  Lowe   

No  One  Man   Carole  Lombard- Ricardo  Cor 

tez-Paul  Lukas   

Once  a  Lady  Ruth  Chatterton   

One  Hour  with  You  Maurice  Chevaller-Jeanette 

MacDonald-Genevleve  Tobln 

Rich  Man's  Folly  G.  Bancroft- Frances  Dee  

Road  to  Reno  Charles  Rooers   

Shanghai  Express   Marlene  Dletrich-C.  Brook.. 

Sooky   Jackie   Cooper- Robt.  Coogan. 

J.  Searl   

Strangers  In  Love  Frederic  March-Kay  Francis 

This  Reckless  Age  Buddy  Rogers-Peggy  Shannon 


Running  Time 

Rel.  Date 

M  Inutes 

Reviewed 

Oct. 

24  

...74... 

...Oct.  3 

Feb. 

26/32. . 

...94... 

Jan.  16/32 

Mar. 

25/32.. 

...74.. 

Apr.  2/32 

Nov. 

28. 

...70.. 

Dec  19 

Mar. 

1 1/32.. 

...74.. 

Mar.  26/32 

.  Jan. 

2/32. 

...98.. 

. . .  Dec.  26 

.  Dec. 

5.... 

...68.. 

...Nov.  28 

.Oct. 

31.... 

...80.. 

...Oct.  17 

Oct. 

3  

...79.. 

...Dec.  12 

Dec. 

19. ... 

...68.. 

Jan.  2/32 

.  Dec. 

26.... 

...77.. 

 Dec.  19 

15/32. 

...74.. 

.  Jan. 

30/32. 

...73.. 

Jan.  30/32 

7.... 

...80.. 

...Oct.  17 

.  Mar. 

25/32 

...80.. 

.Apr.  2/32 

.  Nov. 

14.... 

...80.. 

 Dee.  5 

.  Oct. 

17..  . 

...73.. 

...Sept.  5 

.  Feb. 

12/32. 

...84.. 

Feb.  27/32 

.  Dec. 

26 

...80.. 

.  Mar. 

Feb.  20/32 

Jan. 

9/32. 

...76.. 

Jan.  16/32 

Title  star  Rel. 

Tomorrow  and  Tomorrow  Ruth  Chatterton -Paul  Lukas.  Feb. 

Touchdown   R.  Arlen-C.  Starrett-J.  Oakie.Nov. 

Two  Kinds  »f  Women  P.  Holmes-M.  Hopkins  Jan. 

Wayward   Nancy  Carroll- Richard  Arlen.Feb. 

Wiser  Sex,  The  C.  Colbert-Wm.  Boyd  Mar. 

Working  Girls   Paul    Lukas- Judith  Wood- 
Buddy  Rogers   Dec. 


R 

Date 
5/32. 
14.... 
16/32. 
19/32. 
18/32. 

12.... 


unning  T 
M  inutes 
...80... 

 77... 

....73... 

 74... 

 74 .  . . 


Ime 

Reviewed 
Feb.  6/32 
...Oct.  31 
Jan.  23/32 
Feb.  20/32 
Mar.  19/32 


.77. 


Coming  Features 


)ome  On,   Marines  (Tent.)  Chester  Morris-Rich'd  Arlen.  June 

Horse   Feathers   Four   Marx  Bros  

Lives  of  a  Bengal  Lancer.  The... Clive  Brook-Phillips  Holmes  

Han  Service  (Tent.)  Leslie    Howard    May 

Merrily   We  Go  To  Hell  S.    Sidney- Fredric    March...  May 

Merton  of  the  Talkies  (Tent) ...  Stuart  Erwin   lune 

Miracle  Man,  The  s.  Sidney-C.    Morris  Apr. 

Search    For    Love    (Tent.)  Miriam  Hopkins-Paul  Lukas- 

Chas.   Ruggles   une 

Sinners  In  the  Sun  Carole  Lombard-C.  Morris. ..May 

Sky  Bride   Virginia  Bruce- Frances  Dee- 

Rlch'd  Arlen-J.  Oakie  Apr. 

Strange  Case  of  Clara  Dean  Wynne  Gibson-Pat  O'Brien..  May 

This  Is  the  Night  Lily  Damita-Chas.  Ruggles. .  Apr. 

Thunder  Below   T.  Bankhead-C.  Bickford-P. 

Lukas   May 

World  and  the  Flesh,  The  G.  Bancroft-M.  Hopkins  Apr. 


PEERLESS  PRODUCTIONS,  INC. 

F eatures 

Title  Star  Rel.  I 

Lovebound   N.  Moorhead-J.  Mulhall-Roy 

D'Arcy   Mar. 

Reckoning,  The   Jas  Murray-Sally  Blane  Feb. 

Sea  Ghost,  The  L.  La  Plante-Alan  Hale  Nov. 

Sporting  Chance,  The  Wm.   Collier.  Jr. -Claudia 

Dell-James    Hall   Nov. 


POWERS  PICTURES,  INC. 
(Formerly  B.  I.  P.  America) 


10/32.. 


Running  Time 

Minutes  Reviewed 


1/32  

15/32.. ...68  

1  64  Dee. 


...69  Nov. 


Title 


Star 


Running  Time 
Rel.  Date       Minutes  Reviewed 
5/32  65..  Jan.  30/32 


6/32 


1/32. 
1/32. 

1/32  Aug.  29 


.70..  Jan. 
.68. 


Bridegroom  for  Two  Gene  Garrard    ..Jar. 

Carmen   Marguerite  Namara-Tom 

Burke   ...Apr. 

Fascination   Madeleine  Carroll   Apr. 

Flying    Fool.  The  Henry  Kendall-Benlta  Hume. .  Feb. 

Gables  Mystery.  The   Lester  Matthews-Anne  Grey..  Apr.    25/32   72 

Keepers  of  Youth  Garry   Marsh   70... Mar.  26/32 

Many  Waters   Lillian  Hall-Davles   May      1/32  70.. 

My  Wife's  Family   Gene  Gerrard   Apr. 

Shadow  Between,  The  Godfrey  Tearle- Kathleen  May 

O'Regan 

Trapped  In  a  Submarine  John  Batten-Sydney  Seaward.  Jan. 


5/32.  Mar.  26/32 

1/32         58  Sept.  19 


15/32         45.    Feb.  6/32 


RKO  PATHE 

F eatures 

Title  Star  Rel. 

Bad   Company   Helen  Twelvetrees   Oct. 

Big  Gamble.  The  Bill   Boyd   Sept. 

Big  Shot,  The  Eddie  Qulllan   Dee. 

Carnival   Boat   Bill   Boyd   Mar. 

Devotion   Ann  Harding   ...Sept. 

Freighters  of   Destiny  Tom  Keene   Oct. 

Lady  with  a  Past  C.  Bennett-B.  Lyon   Feb. 

Panama  Flo   Helen  Twelvetrees   Jan. 

Partners   Tom  Keene   Jan. 

Prestige   Ann  Harding   Jan. 

Saddle  Buster,  The  Tom  Keene   Mar. 

Suicide  Fleet.  The  Boyd-Armstrong-Gleason   Nov. 

Sundown  Trail   Tom   Keene-M.  Shilling  Sept. 

Tip   Off,   The  E.  Qulllan-R.  Armstrong  .Oct. 

Coming  Features 

Ghost  Valley   Tom    Keene-Myrna   Kennedy. May 

Sunrise  Trail   Tom   Keene- Rochelle  Hudson  

Truth  About  Hollywood  Constance  Bennett   

Unmated   Constance  Bennett   

Westward  Passage   Ann  Harding   May  13/32.. 

Young   Bride   Helen  Twelvetrees   Apr.  8/32. 


Date 
2. 
4. 

18. 

19/ 

25. 

30. 

19/ 

29/ 
8/ 

22, 

19. 

20. 

II. 

16. 


Runn 
M 


32. 


'32.... 
32. . . . 
32.... 
32.... 
'32.... 


ing  Time 
Inutes  Reviewed 

75  Sept.  12 

63  Sept  28 

66  Dee.  12 

62... Mar.  26/32 
...Sept.  26 
...Oct.  31 
Feb.  13/32 
Jan 
Mar 


23/32 
12/32 


..Jan.  16/32 

 Dee.  5 

 Oct.  24 

....Oet.  31 


13/32. 


RKO  RADIO  PICTURES 


Features 

Title  Star  Rel.  I 

Are  These  Our  Children?  Eric  Lioden- Rochelle  Hudson- 

Arlene  Judge   Nov.  14. . . 

Consolation  Marriage   Irene  Dunne-Pat  O'Brien  Nov  7 

Fanny  Foley  Herself  Edna   May  Oliver  Oct.  10  .  . 

Friends  and   Lovers  Lily  Damita-Adolph  Menjou- 

Erlc  Von  Strohelm  Oct.  3  

Girl  Crazy   E.  Qulllan- D.  Lee- Wheeler- 

Woolsey   Mar.  25  /32.. 

Girl  of  the  Rio.  The  Dolores  Del  Rio-Leo  Carlllo.  Jan.  15/32.. 

Ladles  of  the  Jury  Edna  May  Oliver  Feb.  5/32.. 

Lady  Refuses.  The  Betty  Compson-John  Darrow.Mar.     8  ... 

Lost  Squadron   Richard  Dlx-Mary  Astor  Mar.  12/32. 

Men   of  Chance  Mary  Astor- Ricardo  Cortez..Jan.  8/32.. 

Peach   0'    Reno  Woolsey- Wheeler   Dec.  25  

Secret  Servlee   Dix-Shirley  Grey   Nov.  14  

Way  Back  Home  Phillips  "Seth  Parker"  Lord.  Nov.  13  

(Reviewed  under  the  title  "Other  People's  Business") 
Woman  Commands.  A  Pola  Negri   Jan.  1/32.. 


Coming  Feature  Attractions 

Beast,  The   Joel  McCrea-Wray   

Bird  of  Paradise  D.   Del  Rio-Joel  McCrea.. 

Hell  Bent  For  Election  Edma    May   Oliver  , 

Hold  'Em  Jail  Edna  May  Oliver- Wheeler. 

Woolsey- Roscoe  Ates  ... 


Running  Time 

Minutes  Reviewed 


.83  Oct. 

.81  Sept. 

.72  Aug. 


.75.. 
.69.. 
.64.. 
.67.. 
.79.. 
.63.. 
.70.. 
.68.. 
.81.. 


.Aug.  15 


Apr.  2/32 
Jan.  16/32 

—  Dec.  19 

—  Dec.  19 
Mar.  5/32 
...  Nov.  14 
...  Nov. 
...Oct 
...Oct. 


14 
10 

3 

..84..  Jan.  2/32 


April     9,  1932 


MOTION    PICTURE  HERALD 


71 


THE  RELEASE  CHART—CONT'D) 


Title  Star  Rol.  Date 

Is  My  Face  Red  Ricardo  Cortez-R.  Armstrong  

March  of  a  Nation  Dix-Dunne   ■  

Office   Girl   Renate  Muller-J.  Hulbert  ...Apr. 

Roadhouse  Murder,  The  Eric  Linden-Dorothy  Jordan.  May 

Roar  of  the   Dragon  Richard   Dlx-Gwlli  Andre  

State's  Attorney   John  Barrymore-H.  Twelve- 
trees-Mary  Duncan   May  20,'32... 

Symphony  of  Six  Million  Irene  Dunne-Ricardo  Cortez..Apr.    15. '32... 


Running  Time 

Minutes  Reviewed 


8. '32. 
6,'32. 


Apr. 


SONO  ART-WORLD  WIDE 


Features 


Title 

Cannonball  Express, 


Star  Rel.  Date 

The  Tom  Moore-Rex  Lease-Lucille 

Browne   Feb. 

Devil  on  Deck  Reed  Howes-Molly  O'Day  Jan. 

It  There  Justice?  Rex  Lease.  Walthall,  Blanche 

Mehaffey   Oct. 

Law  of  the  West  Bob  Steele   Mar. 

Mounted  Fury   J.  Bowers- Blanche  Mehaffey.  Dec. 

Neek  and  Neck  Glenn  Tryon-Vera  Reynolds. .  Nov. 

South  of  Sante  Fe  Bob  Steele   Jan. 

U.  S.  C. -Notre  Dame  Football  Game   Jan. 


Coming  Feature  Attractions 

(coop   


Running  T 
Minutes 


7, '32  63.. 

I,*32  62.. 


Reviewed 
Mar.  19/32 


4  62... 

20,'32....  58... 

1  65... 

4  63. 

8/32  61. 

I7.'32   50. 


...Oct.  3 
Mar.  26/32 
Jan.  9/32 
. . .  Nov.  7 

Jan.' '  '30/32 


STATE  RIGHTS 


Features 

Running  Time 

Title  Star  Dist'r  Rel.  Date  Minutes  Reviewed 

Battle  of  Gallipoll,  The  Carl  Harbord   Wardour  Films..  Dec.     4  76  Dec.  12 

Blonde  Captive,  The  Capital   Films   .Feb.  26/32.58  Mar.  5/32 

Blue  Danube   Joseph  Schlldkraut.. . W.   &    F.  Film 


Service   72...  Feb.  6/32 

.  Principal  Dis- 
tributing Corp.  Jan.    15/32. 78...  Feb.  20/32 
.  Gaumont-W  &  F  Nov.  21 


F  

. .  Mar. 


 78. 

18/32.81. 


....Nov.  7 
.Mar.  26/32 


•  Feb.    10/32. 71. ..Mar. 


Cain   Thorny  Bourdelle  . 

Carnival   Joseph  Schildkraut 

Calendar,  The   Herbert  Marshall. 

Edna    Best  Gaumont-W  & 

Cossacks  of  the  Don  Emma   Cessar skaya. .  Amkino   

Drifter,  The   Wm.  Farnum-Noah 

Beery   Capital  Films 

Discarded  Lovers   N.  Moorehead   Tower  Prod't'ns. Jan.    20/32. 59. .  .Jan. 

E^b  Tide   Joan  Barry   Para.-Britlsh   74. ..Mar. 

Emit  and  the  Detectives  Fritz  Rasp   Ufa   Dec.    18  75... Jan. 

Explorers  of  the  World  Raspln    Prod't'ns  82  Dec.  19 

Fool's  Adviee,  A  Frank  Fay   Frank  Fay   Feb.  20/32 

Flute  Concert  of  Sanssoucl ...  Otto  Gebuehr   Ufa   Oct.     16  82  Oct.  24 

Frail  Women   Mary   Newcomb   Radio-British   71... Feb.  6/32 

Gentleman  of  Paris,  A  Arthur  Wontner   Gaumont   78. ..Jan.  16/32 

Ghost  Train,  The  Jack  Hulbert   Gainsborough- 

Gaumont   70  Oct.  10 

Gipsy  Blood   Marguerite  Namara. .British   Int'n't'l  9l  Dee.  5 

Great  Gay  Road,  The  Stewart   Rome   Butchers  Film 

Service   90  Nov. 

Great  Passion,  The  Camilla  Horn   Tobls   Oct.      7  90  Oct. 

Grief  Street   Jean  Royce   Chesterfield   65  Oct. 

Hell's   House   J.  Durkin-PatO'Brlen 

Bette  Davis   B.   F,  Zeldman.  Feb.    1 0/32. 75... Feb.  20/32 


26/32 
30/32 
12/32 
9/32 


21 
24 
24 


Heroes  All   Imperial   Films.. Nov. 

Hindis  Wakes   Belle  Chrystall   Gaumont-Galns- 

borough   

His  Grounds  for  Divorce  Lien  Deyers   Ufa   Feb. 

Hobson's  Choice   Viola  Lyel   British  Int'n't'l  

Killing  to  Live  Amkino 


II. ...58. 

 79. 

19/32.79. 

 65. 


. .  Dec. 


...Oct.  10 
.Feb.  27/32 
....Oct.  24 
.Dee.  19 


Law  of  the  Tong  Phyllis    Barrington.  .Willis  Kent   Dec. 

Man  of  Mayfalr  Jack  Buchanan   Paramount- Brit- 
ish   

Missing   Rembrandt,  The  Arthur    Wontner  Twickenham 

Films   84...  Mar. 

Money  for  Nothing  Seymour  Hicks   British   Int'n't'l  73...  Feb. 

Night  Raid   Albert  Prejean   Protex  Trading 

Corp  Nov.     7  Nov.  7 

Private  Scandal,  A  Marian  Nixon-Lloyd 

Hughes   Headline  Pic  72  Nov.  14 

Puss  In  Boots  Junior  Addarlo   Picture    Classics.  Mar.  27/32.38. . .Mar.  12/32 

Riders  of  Golden  Gulch  Buffalo  Bill,  Jr  West  Coast 

Studios   52... Jan. 

Road  to  Life  Mikhail  Zharov   Amkino   Feb. 

Service  for  Ladles  Leslie  Howard   Paramount 

British   90...  Feb. 

Song  Is  Over,  The  Liane  Haid   Asso.    Cinemas.  .Apr.    1 1/32. 90. . .  Mar. 

Speckled  Band,  The  Lynn  Harding   First  Division.. .  Nov.     6  67. 

Splinters  in  the  Navy  Sydney  Howard   Gaumont-W  &.  F  77. 

Stamboul   Warwick  Ward   Paramount- Brit- 
ish  75  Nov.  7 

Strictly  Business   Betty   Amann   British    Int'n'tl  37... Mar.  19/32 

Sunshine  Susie   Renate  Muller   Gainsborough   88. ..Jan.  9/32 

Susanne  Macht  Ordnung  Truus  Van  Alton  Foreign  Talking 

Pictures   Oct.     15  82  

Tempest,  The    Emll    Jannings   Ufa   Mar.    15/32.  105.  .Mar.  26/32 

Thirty  Days  M.    O'Sullivan- Betty 

Compson   Patrician    Pie  Nov.  14 

Two  Souls   Gustav  Froellch   Capital    Films...  Dec.    22. . .  100. . .  Feb.  6/32 

Two  White   Arms  Adophe    Menjou    . . .  MGM-British   80.  ..Mar.  26/32 

Unfortunate  Bride,  The  Maurice  Schwartz- 

Lila  Lee   Judea  Film,  Inc  

Up  for  the  Cup  John  W.  Entwhlstle. .  Gaumont-Brltlsh  Oct  10 

Waltz  by  Strauss,  A  Hans  Junkerman  ...Capital   Films   .Feb.   10/32. 89. ..  Mar.  5/32 

Women  Men  Marry  Harlan-Blane   Headline  Pie  69  Mar.  7 


15  56... Jan.  9/32 

 Jan.  9/32 


19/32 
13/32 


23/32 
6/32 

6/32 
2/32 
.  14 
21 


.Nov 
.Nov. 


TIFFANY 

Features 


Star 


Rel. 


Title 

Alias  the  Bad  Man  Ken  Maynard   Oct. 

Arizona  Terror   Ken  Maynard   Sept. 

Branded  Men   Ken  Maynard   Nov. 

Hotel  Continental   Peqgy  Shannon-Theodore  Von 

Eltz   Mar. 

Leftover  Ladles  Claudia  Dell-M.  Rambeau. . .  Oct 

Lena  Rivers   Charlotte  Henry- M.  Galloway.. Mar. 

Morals  for  Women  Bessie  Love-Conway  Tearle. .  Sept. 

Murder  at  Mldnite  Alice  White-Hale  Hamilton .. Sept. 

Near  the  Trail's  End  Bob  Steele   Sept. 

Nevada  Buekaroo   Bob  Steele   Sept 

Poeatello  Kid   Ken  Maynard   Dec. 

Range  Law   Ken  Maynard   Oct 


Running  Time 
Date        Minutes  Reviewed 

1  66  Aug.  15 

13  64  Oct.  17 

8  70  Dee.  19 

7/32  7 1...  Feb.  6/32 

18  69  Oct.  3 

28/32   67  

6  66  Nov.  21 

6  64  Oct.  10 

20  55   

27    64  Dec.  12 

6  61. ..Jan.  9/32 

II  63  Nov.  14 


Title 


Star 


Sunset  Trail   Ken  Maynard   Jan. 

Texas  Gun-Fighter   Ken  Maynard   Feb. 

Whistlin'   Dan   Ken  Maynard   Mar. 

X  Marks  the  Spot  Lew  Cody-Sally  Blane  Nov. 


Running  Time 
Rel.  Date        Minutes  Reviewed 

3/32  82. ..Jan.  30/32 

7/32  63...  Feb.  20/32 

20/  32         64...  Mar.  26/32 

29    72  Dee.  12 


Coming  Feature  Attractions 


Last  Mile.  The  

Luxury  Girls   

Racetrack   Leo  Carrillo 

Silent  Thunder   

Strangers  of  the  Evening  


UNITED  ARTISTS 

Features 

Title  Star 

Age  for  Love,   The  Bill ia  Dove   

Around    the    World    In  Eighty 

Minutes   Douglas  Fairbanks   Dec. 

Arrowsmith   Ronald  Colman   Feb. 

Cock  of  the  Air  Billie  Dove-Chester  Morris..  Jan. 

Corsair   -  Chester  Morris   Dee. 

Greeks  Had  a  Name  for  Them. .  Ina  Claire-M.  Evans- Blondell.  Feb. 

Palmy  Days   Eddie  Cantor   Oct. 

Scarface   Paul   Muni   Mar. 

Sky   Devils   All  Star   ^  Mar. 

Street  Scene   S.  Sidney- W.  Collier.  Jr  Sept. 

Struggle,  The   Zita  Johann-Hal  Skelly  Feb. 

Tonight  or  Never  Gloria  Swanson   Dec. 

Unholy   Garden,   The  Ronald  Colman   Oct. 


Coming  Feature  Attractions 

Ballyhoo   Eddie  Cantor  . 

Congress    Dances   Lilian  Harvey 

Cynara   Ronald  Colman 

Happy  Ending   Mary  Pickford 


Running  Time 
Rel.  Date        Minutes  Reviewed 
.Oct.    17  80  Aug.  29 


12  80  Nov.  7 

27/  32....  1 10  Nov.  21 

23/32         80... Jan.  30/32 

19  75  Nov.  28 

13/32  80  Nev.  28 

3  80  8ept  5 

26/32  Mar.  12/32 

12/32  89. ..Jan.  12/32 

5  80  Aug.  22 


6/32... 

26  

10  


.77. 
.82. 
.75. 


....  Nov.  14 
 Aug.  8 


UNIVERSAL 

Features 

Title  Star  Rel. 

Cohens  &  Kellys  In  Hollywood. .  G.  Sldney-C.  Murray  Mar. 

East  of   Borneo  Rose  Hobart-Chas.  Blekford. .Sept, 

Frankenstein   Colin  Clive-Mae  Clarke  Nov. 

Heaven  on   Earth  Lew  Ayres-Anita  Louise  Dee. 

Homicide  Squad   L.Carrillo-M.Brian-N. Beery.  .Sept, 

House  Divided,  A  W.  Huston-H.  Chandler  Dee. 

Impatient  Maiden   Lew  Ayres-Mae  Clarke  Mar. 

Lasca  of  the  Rio  Grande  Leo  Carrillo   Nov, 

Last  Ride   D.   Revier-Frank  Mayo  Dec. 

Law  and  Order  Walter  Huston-Lois  Wilson..  Feb. 

Michael  and   Mary  Edna  Best-Herbert  Marshall.  Jan. 

Murders  in  the  Rue  Morgue  Bela  Lugosi-Sidney  Fox  Feb. 

Nice  Women   Sidney   Fox-Frances   Dee.... Nov. 

Racing   Youth   Slim  Summerville-Loulse 

Fazenda    Feb. 

Reckless  Living   Mae  Clarke-Norman  Foster..  Oct. 

(Reviewed  under  title  'Twenty  Grand") 

Spirit  of  Notre  Dame  Lew  Ayres   Oct. 

Steady  Company   Norman  Foster-June  Clyde... Mar. 

Strictly   Dishonorable   Paul  Lukas-Sidney  Fox  Dee. 

Unexpected  Father,  The  Slim  Summerville-Zazu  Pitts.  Jan. 

Coming  Feature  Attractions 


Date 
28/ 
,  15. 
21. 
12. 
29. 

5. 

I, 

2. 
28. 

7. 
31, 
21 
28 


Running  Time 

Minutes  Reviewed 


.75.., 
..74.. 
..71.. 
..78.. 
..69... 
..70... 
.30.. 


Mar.  19/32 


Oct 
. . .  Nov. 
. .  .Oct. 
. .  .Aug, 
. . .  Nov. 
Feb 


3 
14 
3 
i 

28 

6/32 


 65  July  25 

 53  

'32  73...  Mar.  12/32 

'32,....  78  Nov.  21 

"32  61... Feb.  20/32 

 67...  Feb.  27/32 


14/32  63. 

20  68. 


. .  Dee. 
..Sept. 


13  79  Sept  28 

14/32  Jan.  30/32 

26  91  Nov.  7 

3/32  62  


Adventure  Lady   Rose  Hobart   

Back  Street   Irene  Dune-John  Boles  

Brown  of  Culver  Tom  Brown   , 

Destry  Rides  Again  „...Tom  Mix   ,  Apr.  17/32. 

Fate 


Information   Kid   M.  O'Sullivan   

Mountains   In    Flame  Tala-Birell-Victor  Vareonl  

Night  World   Lew  Ayres-Mae  Clarke  Apr.  28/32 

Radio   Patrol   Rob't  Armstrong-June  Clyde- 

Lila    Lee   May 

Rider  of  Death  Valley   Tom  Mix   May 

Scandal    For    Sale  Chas.   BIckford-Rose  Hobart.  Apr. 

Stowaway   Fay  Wray-Leon  Waycoft  Apr. 


WARNER  BROTHERS 

Features 

Title  Star  Rel. 

Alexander  Hamilton   George  Arllss   Sept, 

Blonde  Crazy   James  Cagney-J.   Blondell ...  Nov. 

(Reviewed  under  title  "Larceny  Lane'") 

Boughtl   Constance  Bennett-Ben  Lyon. Aug. 

Crowd  Roars   Cagney-Blondell   Apr. 

Expensive  Women   Dolores  Costello   Oct 

Expert,  The   Charles  "Chle"  Sale  Mar. 

Heart  of  New  York,  The  Smith  &.  Dale  Mar. 

High  Pressure  Wm.  Powell-Evelyn  Brent. ..Jan. 

Mad  Genius,  The  John  Barrymore-M.  Marsh. ..Nov. 

Manhattan   Parade   W.  Lightner-Butterworth  ...Jan. 

Man  Who  Played  God  George  Arllss   ...Feb. 

Night  Nurse   Barbara  Stanwyck   Aug. 

Play   Girl   Loretta  Young- Norman  Fostor- 

Lightner   Mar. 

Road  to  Singapore,  The  Wm.  Powell-M.  Marsh- 

Kenyon   Oct. 

Side  Show   Lightner-Butterworth   Sept. 

Taxil   Jas.  Cagney- Loretta  Young. ..Jan. 

Under  Eighteen   Marian  Marsh-Warren 

William   Jan. 


19/32  

12/32  

17/32  

11/32  50. ..Mar.  19/32 


Running  Time 
Date        Minutes  Reviewed 

12  71  June  13 

14  75  Aug.  22 

22    83  July  18 

16/32  84...  Apr.  2/32 

24  63  Nov.  21 

5/32  69...  Mar.  5/32 

26/32  74...  Mar.  12/32 

30/32  74...  Jan.  9/32 

7  81  Oct.  31 

16/32  77. ..Jan.  2/32 

20/32  83...  Feb.  13/32 

8  73  July  25 

12/32  61... Feb.  27/32 

10  70  Aug.  I 

19  86  July  4 

23, '32.....  68...  Jan.  16/32 


2/32. 


.81. ..Jan.     2. "32 


Coming  Feature  Attractions 


Beauty  and  the  Boss  M.  Marsh-W.  William  Apr.     9/32  66... Feb.  27/32 

Dark  Horse,  The  Warren  William-Bette  Davls.June  18/32  

Man    Wanted   Kay  Francis   Apr.    23/32.  63... Mar.  26/32 

Miss  Pinkerton   Joan  Blondell  

Mouthpiece,  The   Sidney  Fox-Warren  William. .  May     7/32  Mar.  26/32 

So  Big   Barbara  Stanwyck   Apr.    30/32....  82... Mar.  19/32 

Street  of  Women   Kay  Francis   June  4/32  

Successful  Calamity,  A  George  Arllss     

Winner  Take  All   James   Cagney-M.    Nixon  July  2/32  


72 


MOTION    PICTURE  HERALD 


April    9,  1932 


(THE  RELEASE  CHACT—CCNT'E ) 


SEC  EE   1  IIMS 

[All  dates  are  1931  unless  otherwise 
stated] 

COLUMBIA 

Title 


Title 


Rel. 

CURIOSITIES 

C  230   Jan. 

C  231   

C  232   Feb. 

EDDIE  BUZZELL 
SPECIALTIES 

Blood   Pressure   Oct. 

Gall  of  the  North  Feb. 

Chris  Crossed   Aug. 

Love,  Honor  and  He  Pays.  Jan. 

Red  Man  Tell   No  Tales.. Sept. 

She  Served  Him   Right...  Dec. 

Soldiers   of   Misfortune  Oct. 

Wolf   in  Cheap  Clothing  

KRAZY  KAT  KARTOONS 

Bars  and  Stripes  Oct. 

Hash   House  Blues  Nov. 

H  iccoups  ,  

Hollywod    Goes    Krazy  Feb. 

Love  Krazy   Jan. 

Piano  Mover   Ian. 

Restless  Sax.  The   Dec. 

Ritzy  Hotel   

Soldier    of  Jazz   

Soldier   Old  Man  

Weenie  Roast,  The  Sept. 

What  a  Knight  

MEDBURY  SERIES 

Laughing    with  Medbury 
in  Abyssinia   

Laughing    with  Medbury 
In  Africa   Dec. 

Laughing    with  Medbury 
In   Death   Valley  Oct. 

Laughing    with  Medbury 

In  Mandalay   

Laughing    with  Medbury 
In  Turkey   Sept. 

Laughing    with  Medbury 

in  Voodoo  Land   Jan. 

MICKEY  MOUSE 

Barnyard   Broadcast   Oct. 

Barnyard  Olympics   

Beach  Party,  The  Nov. 

Delivery  Boy   June 

Duck  Hunt   Jan. 

Flihin'   Around   Sept. 

Grocery  Boy,  The  Feb. 

Mad  Dog   Mar. 

Mickey  Cuts  Up  Dec. 

Mickey's  Orphans   Dec. 

MONK  EYSH IN  ES 

Dangerous  Dapper  Dan  Dec. 

Jazzbo   Singer   Nov. 

Monkey  doodles   Oct. 

Sez  You   Jan. 

RAMBLING  REPORTER 

Vale  of  Kashmer,  The  Aug. 

SCRAPPY  CARTOONS 

Dog   Snatcher,   The  Oct. 

Chinatown    Mystery   Ian. 

Little  Pest,  The  Aug. 

Pet  Shop.  The   

Railroad  Wretch   

Scrappy  Minds  the  Baby..  Nov. 

Stepping  Stones   

Showing  Off   Nov. 

Sunday  Clothes   Sept. 

Treasure   Hunt.  The   

SILLY  SYMPHONIES 

Busy  Beavers.  The  

Egytplan  Melodies   Aug. 

Fox   Hunt.  The  Nov. 

In  the  Clock  Store  Sept. 

Spider  and  the   Fly  Oct. 

Ugly  Duckling.  The  Dec. 


Date       Minutes  Reviewed 
Running  Time 


7,'32          I  reel 

  I  reel. 

I8,'32   I  reel. 


16   I  reel 

15. '32   I  reel 

3   I  reel 

14. '32   I  reel 

14   I  reel 

10  

26   I  reel 


reel 
reel 


I3.'32. 
25.  '32.. 
4. '32.. 
I  


I  reel  

I  reel   

I  reel.. Oct. 


7  

28. '32. 
9  


9  Dec.  5 

I  reel   

7...  Mar.  5.'32 


4  

15  

28. '32.. 
14  

3/32. 

5,'32. 

2  

9  


16  

9  

12  

30/32. 


15.... 
4, '32. 
15  


 Feb.  I3,'32 

.10  Oct.  24 

.  I  reel   

,  I  reel   

.  I  reel  

.  I  reel  

.  7  Dee.  19 

.  I  reel  

.  9... Jan.    23, '32 

.  I  reel   

.  I  reel   


I  reel 

I  reel 
I  reel 

8  .... 


I  reel 
I  reel 


7  

I  reel   

I  reel   

I   

I  reel.  Dec.  19 
I  reel  


EDUCATIONAL 


Title 


Rel. 


ANDY    CYLDE  COMEDIES 

Boudoir   Butler,   The  May 

Cannonball,   The   Sept. 

Clyde 

Half  Holiday   Dee. 

Heavens!    My   H usband  ! .  . .  Mar. 

Shopping   With  Wlfle  Feb. 

Speed  In  the  Gay  Nineties. Apr. 

Taxi   Troubles   Oct. 

Clyde 

BILL  CUNNINGHAM'S 
SPORTS  REVIEWS 

Canine  Capers   Nov. 

He-Man  Hockey   Deo. 

Inside  Baseball   Oct. 

No  Holds  Barred  Sept. 

Slides  and  Glides  Feb. 

Speedway   Jan. 

BURNS,    WM.  J., 
DETECTIVE  MYSTERIES 

Anthony  Case,  The  Aug. 

Foiled   July 

Starbrlte  Diamond,  The... June 

Trap.   The   May 

CAMEO  COMEDIES 

Anybody's  Goat   Jan. 

Bridge   Wives   Feb. 

Idle  Roomers   Nov. 

Mother's  Holiday   Mar. 

One  Quiet  Night  Oct. 

Smart  Work   Dec. 

That's   My  Meat  Oct. 

CANNIBALS  OF  THE  DEEP 
Playground    of   the  Mam- 
mals  Jan. 

Trail  of  the  Swordflsh.    The. Sept. 

Wrestling  Swordflsh   Nov. 

HODGE-PODGE 

All  Around  the  Town  Feb. 

Highlights  of  Travel  Sept. 

Prowlers.  The   

Veldt.  The  Dec. 

Wonder   Trail.   The  Oct. 

IDEAL  COMEDIES 

Hollywood   Lights   May 

Hollywood  Luck   Mar. 

Brooks-Flynn-Dean 

Moonlight  and  Cactus  Jan. 

Queenle  of  Hollywood  Nov. 

Flynn-Brooks 
MACK  SENNET  BREVITIES 

Who's  Who  In  the  Zoo  Oct. 

World  Flier.  The  Sept. 


Date        Minutes  Reviewed 
Running  Time 


29. '32  

16  19. 


.Aug.  29 

13  22  Dec.  5 

6, '32         30...  Mar.    12. '32 

7/32  20  ..Jan.  9.32 

3/32  18...  Mar.  26/23 

18  19  Oct.  24 


15   9  Nov.  21 

20  10...  Jan.  9/32 

II   9  

6   9  

21/32  9. .  .  Mar.  26/32 

24/32          9... Jan.  23/32 


2  II  

19  II  Dee.  5 

7  II  Oct.  3 

24  II  Aug.  29 


24/32... 
21/32.. 
29. 


.  10. 

.16  .  Feb.  27/32 


20/32  II 


..  9  Oct.  24 


27  10.  ..Jan. 


9/32 


10/32.. . 
6  

..9.. 
. .  10. 

a 

Mar.  26/32 
 Aug.  29 

12  

..  10. 

20  

. .  10. 

 Dec.  19 

13/32.  . . .  .  21 . . .  Mar.  5/32 

•J'32  21  Dec.  26 

8  21  

J'  10  

13   9  Sent.  26 


MACK  SENNETT 
COMEDIES 
All    American    Klckbaek. . .  Nov. 

Clyde-Gribbon-Beebe 

Divorce  A  La  Mode  

Flirty  Sleepwalker   Mar. 

Stone- Granger 

Girl  In  the  Tonneau  Jan. 

Great  Pie  Mystery,  The... Oct. 
Hold  'Er,   Sheriff  June 

Beebe- Murray 

Lady  Please!   Feb. 

Line's    Busy,    The  Apr. 

Arthur  Stone-D.  Granger 

Poker  Widows   Sept. 

Pottsvllle  Palooka,  The  Dec. 

Gribbon-Granger 
MACK  SENNETT 
FEATURETTES 
Billboard  Girl   Mar. 

Bing  Crosby 

Dream  House   Jan. 

Hatta  Marry   

Harry  Gribbon 
I  Surrender   Dear  Sept. 

Bing  Crosby 
One  More  Chance  Nov. 

Bing  Crosby 
MERMAID  COMEDIES 
It's   a    Cinch  Mar. 

Collins-Crane 

Keep  Laughing   Jan. 

Once  a  Hero  Nov. 

Up   Pops  the   Duke  Sept. 

Chandler-Bolton 
NOVELTIES 

War  In  China   

ROMANTIC  JOURNEYS 

Across  the  Sea  Dec. 

Harem  Secrets   Oct. 

Lost   Race.  The  Mar. 

Mediterranean  Blues   Apr. 

Outposts  of  the  Foreign 

Legion   Oct. 

Peasant's  Paradise   Nov. 

Road  to   Romance  Jan. 

Treasure  Isles    Feb. 

TERRY-TOONS 

Aladdin's  Lamp   Dec. 

Around  the  World  Oct. 

Black   Spider,   The  Nov. 

Bull -erg   Apr. 

Champ,   The   Sept. 

China   Nov. 

Jazz  Mad   Aug. 

Jesse  and  James  Sept. 

Jingle  Bells   Oct. 

Lorelei,  The    Nov. 

Noah's  Outing   Jan 

Peg  Leg  Pete  Feb. 

Play   Ball   Mar. 

Radio    Girl   Apr. 

Spider  Talks.   The  Feb. 

Summer  Time   Dee. 

Villain's  Curse,  The  Jan. 

Woodland   

Ye  Olde  Songs  Mar. 

TORCHY 

Torchy   Oct. 

Ray  Cooke- Dorothy  Dlx 

Torchy's  Night  Cap  Apr. 

Torchy   Passes  the   Buck  Dec. 

Torchy  Raises  the  Auntie  .  May 

Torchy  Turns  the  Trick  .  Feb. 

VANITY  COMEDIES 

For  the  Love  of  Fanny...  Dec. 
Freshman's  Finish,  The... Sept. 

He's  a  Honey  Apr. 

Harry  Barris 

Ship  A-Hooey   

That   Rascal   Feb. 


Rel.  Date        Minutes  Reviewed 
Running  Time 


Title 


29  20  Dec. 


27/32  19  

31/32..  ...20  

25  22  Nov. 

7  21  


28/32  20...  Jan.  30/32 

24/32  19  


.19  

.21 . .  .Jan. 


20/32  21...  Mar.  2G/32 

17/32....  17. ..Jan.  9/32 


27/32   20  

24/32  20...  Feb.  20/32 

22  19  Nov.  28 

20  20  


19  .  .  .  Mar.  26/32 


13  10. 

4  10. 

13/32  

17/32  


..Nov.  28 
..Dec.  5 


18  

15  

17/32.. 
14/32.. 

27  

4  

I  

3/32.. 

20  

15  


. .  10. 
..10. 
..10. 
,.  9. 

..  6. 

. .  6. 
..  6. 
.  6. 
..  6. 
..  6. 
..  6. 
..  6. 


 Nov.  21 

...Dec.  12 
.Jan.  2/32 


.  Dec. 
.Oct.' 

.'Nov. 


....Oct.  3 
....Oct.  24 

 Dec.  12 

.Jan.  16/32 
.Jan.  30/32 


6.. 

18   6 

29   6. 

2-/32   6. 

21  '32   6. 

6/32.  ...  6 

17/32   6. 

7/32.     .  .  6. 

13   6. 

10/32   6. 


20/32          6...  Mar.  12.32 


4  

3/32. 


Oct. 


1/32. 
7/32. 


27  

20  

17/32. 


 20...  Mar.  26/32 

 22  Nov.  14 


.Feb.  20.32 


.27. 
.22. 
.21 . 


.Mar.  12/32 


FOX  FILMS 


Title 


Rel.  Date        Minutes  Reviewed 
Running  Time 


MAGIC  CARPET  SERIES 

13  The  Kingdom  of  Sheba.Nov.     1   8. 

14  In  the  South  Seas  Nov.     8   9. 

15  The  Pageant  of  Slam..  Nov.    15   9. 

16  Birds  of  the  Sea  Nov.  22  

17  When  Geisha  Girls 

Get   Gay   Nov.    29   8. 

18  Paris  of  the  Orient  Dec.     6   9. 

19  Happy  Days  In  Tyrol  .  Dec.    13   8. 

20  Paris  Nights   Dec.    20   8. 

21  Fires  of  Vulcan  Dee.    27   8. 

22  Stamboul   to   Bagdad. ..  Jan.      3/32   8. 

23  With  the  Foreign  Legion. Jan.    10/32   10.. 

24  Spreewald   Folk   Jan.    17/32   9. 

25  Over  the  Yukon  Trail. .Jan.    24/32   8.. 

26  The  World  at  Prayer. ..  Jan.  31/32., 


.May 


....May  9 
.Feb."  6/32 


.Feb.  6/32 


.Feb.  6/32 
....May  9 

27  Alpine  Echoes   10... Mar.  5/32 

28  Big  Game  of  the  Sea   8  

29  Manhattan   Medley   10  

30  By-Ways  of  France   9  

31  Zanzibar    9  

32  Incredible   India    9  

33  The  Tom-Tern  Trail   9  

34  Over  the  Bounding  Main   9  

35  Belles  of   Ball   8  

36  Fisherman's   Fortune    9  

37  Rhlneland  Memories    8  

38  Pirate  Isles    9  

39  Sampans  and  Shadows   9  

40  In  the  Clouds   9  

41  The  Square  Rigger   9  

42  The  Gulanas    9  

43  In  Old  Mexico   10  

44  Ventian    Holiday   9  

45  Anchors   Aweigh   8  

46  Inside  Looking  Out    9  


METRO-GOLDWYN-MAYER 

Title  Rel.  Date        Minutes  Reviewed 

Running  Time 

BOY   FRIENDS,  THE 

Call  A  Cop   Sent.   12  20  

Kick  Off,  The  Dee.     5  21  Dee.  5 

Knockout   21  

Love  Pains   

Mama  Loves  Papa  Oct.    24  17  

You're   Telling    Me  19  


CHARLEY  CHASE 

Hasty  MarrlafK  Dee.    19  21  Dee.  12 

In  Walked  Charley  21  

Nickel   Nurser     21... Feb.  13/32 


Skip  The  Maleo  Sept. 

Tobasco  Kid,  The  Jan. 

What  a  Bozo  Nov. 

DOG  V1LLE 

Trader   Hound   Nov. 

Two  Barks  Brothers  Oct. 

FISHERMAN'S  PARADISE 

Beauties  of  the  Aquarium  

Fisherman's   Paradise   Aug. 

Pearls  and   Devilfish  Sept. 

Piscatorial  Pleasures   Nov. 

Sharks  and  Swordflsh  Oct. 

Trout  Fishing   

FITZPATRICK 
TRAVELTALKS 

Ball,  the  Island  Paradise. .  Dec. 

Benares,  the  Hindu 
Heaven   Oct. 

Colorful   Jaipur   Mar. 

Cradles  of  Creed  Feb. 

Home  Sweet  Home  Jan. 

Ireland,  The  Melody  Isle..  Jan. 

London,  City  of  Tradition.  Feb. 

Madeira,  a  Garden  In  the 
Sea   Sept. 

Melody   Isle,  The  

Tropical  Ceylon   Feb. 

FLIP  THE  FROG 

Africa  Squeaks   Oct. 

Fire.  Fire   

Jailbirds   Sept. 

Milkman.  The   

Spooks   

Stormy  Seas   Aug. 

Village  Specialist.  The... Sept. 
What   A    Life   ,  


Rel.  Date       Minutes  Reviewed 
Running  Time 

26  21  

30/32  21...  Mar.  5/32 

7  21  

28  15. .  .Jan.  9/32 

17  17  Nov.  14 


15  10  

19  9  Nov.  7 

28   9  

24  10  

  9  


19/32. 
6/32. 
9/32. 
9/32. 
6/32. 

26.... 

27/32. 


17.... 
26.'.'.'. 


.10  Dee. 

,  9  Nov. 

.  10  Dec. 

.10  


.Mar.  26/32 


.  8.. 
.  9.. 
.10.. 


...Oct.  3 
Jan.  9/32 
...Dec.  12 


8... Jan.  9/32 
6...  Mar.  5/32 
9  Nov.  21 


22.... 
12.... 


8  Dec.  12 

7  


HARRY  LAUDER 

I  Love  a  Lassie  Dec.  19  

Nanny   Nov.  14  

LAUREL  &  HARDY 

Any  Old  Port  Mar.     5/32.  21.. 

Beau  Hunks   Dec.    12  40.. 

Come  Clean   Sept.   19  21.. 

Helpmates   Jan.    23/32   20.. 

Music    Box   29.. 

One  Good  Turn  Oct.    31  21.. 

NOVELTIES 

Desert  Regatta   

Duck  Hunter's  Paradise  

Jack  Cooper's  Christmas 

Party    9.. 


.Jan.  9/32 
 Dec.  19 


Feb.  13/32 
...Sept.  5 
. . .  Nov.  28 
...Dec.  12 
Mar.  12/32 
...Nov.  21 


.Jan. 
.Feb. 


9/32 
6/32 


.Jan.  2/32 


OUR  GANG 

Big  Ears   Aug. 

Choo  Choo   

Dogs  Is  Dogs  Nov. 

Free  Eafs   

Readin'  and  Wrltln'  Jan. 

Shiver  My  Timbers  Oct. 

Spanky   

PITTS-TODD 

On  the  Loose  Dec. 

Pajama  Party   Oct. 

Red  Noses   '.  

Seal  Skins   Feb. 

Strictly  Unreliable   

War   Mamas   Nov. 

SPORT  CHAMPIONS 

Athletic   Daze   Mar. 

Dive  In   Feb. 

Flying  Spikes   Apr. 

Forehand,  Backhand, 

Service    (Tilden)  Sept. 

Lesson  In  Golf,  A  Jan. 

Olymple  Events   Mar. 

Splash   Oct. 

Timber  Toppers   May 

Volley  and  Smash  (Tilden). Sept. 

Wild  and  Wooly  Nov. 

Whippet  Racing   Dec. 


29.. 
21.'. 


2/32.. 
10  


.21.. 
.20.. 
.21... 
.20.. 
.21.. 
.21... 
.20... 


Feb.  13/32 
...Dec.  19 
...Oct.  24 


26  

3  


6/32. 

a.... 


.20  

.20  Nov.  7 

.21. ..Mar.  26/32 
.21  

.19  

.21  


26/32  10  

2/32  10  Oct. 

16/32   9  


5  

16/32.... 

5/32.... 

3  

7/32.... 
12  

7  

12  


9... 
10... 
10... 
10... 

9... 
8... 
9... 
9... 


.  .Aug. 


.  .Sept. 
.  .Sept. 


PARAMOUNT  PUBLIX 

Title 


Rel. 

ONE    REEL  ACTS 

Babbling  Book.  The  Mar. 

Burns  and  Allen 

Backyard  Follies   Dec. 

Halg  Trio 

Beach  Nut.  The  Oct. 

Herb  Williams 
Beyond  the  Blue  Horizon. Apr. 
Vincent  Lopez 

Bun    Voyage   June 

Lester  Allen 

Cheaper  to  Rent  Sept. 

Willie  West  &  McGlnty 

Close  Harmony    Jan. 

Boswell  Sisters 

Coffee  and  Aspirin  Apr. 

Solly  Ward 
Fair  Ways  &.  Square  Ways.  May 
Eddie  Miller 

Finn  and  Caddie  Oct. 

Borrah  Minnevltch 
Hollywood    Beauty    Hints.  July 

Ireno   July 

Ethel  Merman 

Jazz  Reporters   Nov. 

Charlie  Davis  &  Gang 

Knowmore  College   "Pr- 

Rudy  Vallee 

Lesson  In  Love,  A  Sept. 

Helen  Kane 

Meet    the    Winner  May 

Tom  Howard 

More  Gas   Oct. 

Solly  Ward 

M'Lady   Mar. 

Irene  Bordonl  _ 

Musical  Justice   Dec. 

Rudy  Vallee 

My  Wife's  Jewelry  Aug. 

Tom  Howard 

Naughty-Cal   Feb. 

Lillian  Roth 

No  More  Hookey  Aug. 

Halg  Trio 

Oh  My  Operation  Jan. 

Burns  and  Allen 

Old  Man  Blues  Mar. 

Ethel  Merman 

Old  Songs  for  New  Mar. 

Technicolor 

Out  of  Tune  Feb. 

Herb  Williams 
Pair  of  French  Heels.  A..N»»- 
Mitchell  &  Durant 

Pest,  The   Mi>r- 

Tom  Howard 


Date       Minutes  Reviewed 
Running  Time 


1/32. 


3  

1/32.. 

3/32.. 
19  

9/32.. 

8/32.. 

2  

17  


15/32. 
1/32. 


21  

15/32  

26  II  Sept.  It 

6/32  

24  

28  

26  10  Dee.  26 

22  II  Sept.  1-2 

19/32  

29  

16/32  

18/32  

4/32.....  10... Feb.  20/32 

12/32  

14  

14  


April     9,  1932 


MOTION    PICTURE  HERALD 


73 


(THE  PEL-EASE  1 1  AL  I--C  C  N  IM  > 


Title 


Rel.  Date 


8,'32. 


Minutes  Reviewed 
Running  Time 


.10  Nov.  28 


23. '32.. 
5. '32.. 
28  


I0,'32. 


..10. ..Mar.  I9,'32 


4. . . 


26. 


28 


26. 


reel 


reel 


Pro    and    Con   July 

Tom  Howard- Alan  Brooks 
Puff  Your  Blues  Away  Oct. 

Lillian  Roth 
Quit  Your   Klckln'  Jan. 

Red  Donahue 

Rhythm  in  the  River  Feb. 

Geo.  Dewey  Washington 
Roaming   Nov. 

Ethel  Merman 
Seat  on  the  Curb.  A  June  24/32, 

Hugh  Cameron  -  Arthur 

Aylesworth 
Singapore  Sue   June 

Anna  Chang 
Switzerland   Apr.    29.  32. 

Lester  Allen 
Taxi  Tangle   Dec.  19  

Jaek  Benny 
Ten  Dollars  or  Ten  Days..  July  22/32 

Eddie  Younger  and  His 

Mountaineers 
Via  Express   July 

Tow  Howard 
PARAMOUNT  PICTORIAL 
STARTING    AUGUST,  1931 
No.    I — Lowell   Thomas  — 

Aber  Twins  —  Japanese 

Goldfish   Aug.   22   I  reel 

No.  2— P  a  I  n  t  I  n  g  with 

Light— The    Dragons  of 

Today  —  Songs  of  the 

Organ   Sept. 

No.  2 — Lowell   Thomas  — 

Something  New  in  Dishes 

—Behind  the  Microphone.  Oct    24   I  reel 

No.  4 — Reef  Builders  of 
the  Tropics  —  Marionette 
Shew — Ann   Leaf  at  the 

Organ   Nov. 

No.  5 — A  Drink  for  Six 
Million — Educated  Toes — 

The  Pony  College  Dec. 

No.  (i — Vincent   Lope  z — 

Jewels — Lowell    Thomas.. Jan. 
No.    7 — Ann    Leaf   at  the 
Organ  —  New  Styles  for 
Old    —     Film  Editor's 

Nightmare   Feb. 

No.  8— Mt.  Vernon— Mit- 
tens on  Keys — Down  the 
World's   Most  Dangerous 

River   Mar. 

No.    9   Apr. 

No.  10   May 

No.   II   June 

SCREEN  SONGS 
By  the  Light  of  the  Sil- 
very Moon   Nov. 

Just  One  More  Chance  Apr. 

Kitty    from    Kansas  City 

Rudy  Vailee  Oct. 
Let  Me  Call  You  SweeheartMay 
Ethel  Merman 

Little  Annie   Rooney  Oct. 

My  Baby  Just  Cares  for  Me. Dec. 
My    Wife's    Gone   to  the 

Country   jUne 

Oh.   How   1    Hate  to  Get 

Up  in  the  Morning  Apr.   22, '32          I  reel 

Romantic   Melodies   June  17/32  

Russian  Lullaby   Dec.  " 

Shine  en  Harvest  Moon...  May 

Alice  Joy 
Show  Me  the  Way  to  Go 

Homo   Jan. 

Sweet  Jenny  Lee  jan. 

That  Old  Gang  of  Mine...  July 
When  the  Red  Red  Robin 
Comes  Bob  Bob  Bobbin' 

Along   Feb. 

Wait  Till  the  Sun  Shines, 

Nellie   Mar. 

You  Try  Somebody  Else..  July 

Ethel  Merman 
You're  Driving   Me  Crazy.  Sept. 
SCREEN  SOUVENIRS 
No.  3—  Old  Time  Novelty.. Oct. 


.11...  Feb.  6.'32 


.Oct.  10 


Feb.  20/32 


30, '32   I  reel 


26,'32   I  reel 


25, '32   I  reel 

29.'32   I  reel 

27,'32  

24,'32  


14.... 
I. '32. 


31.... 
20,'32. 


Dee.  19 


reel 


10   I  reel 

5   I  reel 


13. 


Sept.  26 


26. 
6,'32. 


reel 


36/32          I  reel 

9/32          I  reel 

II   I  reel 


4/32. 
29/32. 


32          I  reel 

reel 


reel 


No. 
No. 
No. 
No. 


4 — Old  Time  Novelty.. Nov. 

>Tty..De 


10   I  reel  . . . 

7   I  reel 

5  10. ..Jan. 

2/32          I  reel  ... 

30/32          I  reel  ... 

26/32          I  reel  ... 

25  /32          I  reel  . . 

22/  32          I  reel  .... 

20/32  

17/32.  


23/32 


5 —  Old  Time  Novel 

6 —  Old  Time  Novelty.. Jan. 

7—  Old  Time  Novelty.. Jan. 
No.  8— Old  Time  Novelty.. Feb. 
No.  9— Old  Time  Novelty.. Mar. 
No.  10— Old  Time  Novelty.. Apr. 
No.  II— Old  Time  Novelty..  May 
No.  12 — Old  Time  Novelty ..  June 

PARAMOUNT  SOUND 
NEWS 

Two  Editions  Weekly  

TALKARTOONS 
A  Hunting  We  Did  Go... Apr.  29/32. 

Any  Rags   Jan.  2/32. 

Betty   Boop   Limited  May  27/32  

Bimbo's  Express   Aug.  22   I  reel. .Sept.  12 

Boop-Oop- A-Doop   Jan.    23,'32          I  reel 

Bum  Bandit,  The  Apr. 

Chess    Nuts   May 

Crazy  Town   Mar. 

Dancing  Fool   Apr. 

In  the  Shade  of  the  Old 
Apple  Sauce   Oct. 


I  reel   

7  Dec. 


26 


4   I  reel 

13/32  

25/32   I  reel 

8/32   I  reel 


.    17   I  reel 

Jack  and  the  Beanstalk   I  reel 


Kidnapping    (Tent.)   July 

Mask-a-Rald   Nov. 

Minnie  the  Moocher  Feb. 

Cab  Calloway 

Minding  the  Baby  Sept. 

Robot,  The   Feb. 

Stopping   the   Show  June 

Swim  or  Sink  Mar. 

Twenty  Legs  Under  the  Sea. June 
TWO    REEL  COMEDIES 
All  Sealed  Up  Mar. 

Al   SL  John 
Arabian  Shrieks,  Tho  Mar. 

Smith  &  Dale 
Auto  Intoxication   Oct. 

Ford  Sterling 
Big  Splash,  The  Jan. 

Weismuller-Kruger 
Bridge   It   Is   May 

The  Musketeers 
Bullmania   Aug. 

Billy  House  &  Co. 
Dunker,  The   Apr. 

Billy  House 
Fur,   Fur.  Away  Oct.. 

Smith  &  Dale 
It  Ought  to  Bo  a  Crime. .  .Sept. 

Ford  Sterling 
Lease  Breakers.  Tho  Sept. 

Dane  &  Arthur 
Mile.  Iren.  The  Great  Nov. 

Al  St  John 
Mysterious  Mystery,  Tho.. Feb. 

Johnny  Burke 


'32. 

7  

26/32. 


26  

5/32.. 
10/32.. 
11/32.. 

6  

18/32. . 
4/32.. 


reel 
reel 


reel 
reel 


...22... Feb.  13/32 


I, '32. 


.Sept 


..18. ..Mar.  12/32 


7.... 
12/32. 


Title 


Minutes  Reviewed 
Running  Time 


Out  of  Bounds   Nov.  14  

Billy  House 
Pretty   Puppies   Jan.  2/32.. 

Ford  Sterling 
Put   Up   Job,   A  Jan.  23,32.. 

Dane  &  Arthur 
Retire   Inn   &ept.  19  

Billy  House 
Rookie.  The   

Tom  Howard 
Shove  Off   Oct.  31  

Dane  &  Arthur 
Socially    Correct   Oct.  10  

Lulu  McConnell 
Summer   Daze   Apr.  15,32.. 

Dane-Arthur 

(Reviewed  under  the  title 

"In  the  Good  Old  Sum- 
mer Time.") 
Twenty   Horses   Apr.    29/32. . 

Ford  Sterling 
Unemployed   Ghost,   The... Dec.  19  

Tom  Howard 
What  Price  Pants  *ug.  22  

Smith  &  Dale 
Where  East  Meets  Vest. ..Nov.  28  

Smith  &  Dale 


RKO  PATHE  SHORT  SUBJECTS 


Title 


AESOP'S  FABLES 

Cat's    Canary,    The  Mar. 

Cowboy   Cabaret   Oct. 

Family  Shoe,  The  Sept. 

Fairland  Follies   Sept. 

Fly  Frolic   Mar. 

Fly  HI   Aug. 

Horse  Cops   Oct. 

in  Dutch   Nov. 

Last  Dance,  The  Nov. 

Love  in  a  Pond  Aug. 

Romeo   Monk,  A  Feb. 

Toy  Time   Jan. 

BENNY  RUBIN  COMEDIES 

Dumb  Dicks   Mar. 

Full   Coverage   Nov. 

Guests  Wanted   Jan. 

Promoter,    The   May 

FRANK  MeHUGH 
COMEDIES 

Big  Scoop,  The  Nov. 

Extra,  Extra   Apr. 

Hot  Spot,  The  Sept. 

News   Hound,  The  Jan. 

Pete  Burke,   Reporter  June 

GAY  GIRL  COMEDIES 

Beautiful  and  Dumb  

Ducks  and   Drakes  Dec. 

Easy  to  Get  Dec. 

Gay  Girl,  The  June 

Gigolettes   Apr. 

Niagara   Falls   June 

Only  Men  Wanted  Feb. 

Riders  of  Riley  Oct. 

Take  'Em  and  Shake  'Em. Sept 
GRANTLAND  RICE 
SPORTLIGHTS 

Bob  White   Mar. 

Canine  Champions   Nov. 

College   Grapplers   Jan. 

Diamond   Experts   May 

Ducks  and   Drakes  Dee. 

Floating  Fun   Sept. 

Flying   Leather   Feb. 

Manhattan   Mariners   Aug. 

Olympic  Talent  Aug. 

Outboard  Stunting   May 

Pack  and  Saddle  Oct. 

Pigskin   Progress   Sept 

Riders  of  Riley  Nov. 

Slim  Figuring   Feb. 

Take  Your  Pick  Mar. 

Timing   Oct 

Uncrowned   Champions  ...Nov. 
KNUTE  ROCKNE 
FOOTBALL  SERIES 

Backfleld  Acet   Sept. 

Flying  Feet   Sept. 

Hidden  Ball,  The  Sept. 

Last  Yard,  The  Sept. 

Touchdown   Sept. 

Two  Minutes  to  Go  Sept. 

MANHATTAN  COMEDIES 

Crashing  Reno   Aug. 

Oh,  Marry  Me  Nov. 

MASQUERS  COMEDIES 
Great  Junction  Hotel,  The.  Oct. 

Oh,   Oh,   Cleopatra  Aug. 

Rule  'Em  and  Weep  Mar. 

Wide  Open  Spaces  Dec. 

MR.  AVERAGE  MAN 

COMEDIES 

(EDGAR  KENNEDY) 

Bon  Voyage   Feb. 

Camping  Out   Dec. 

Giggle  Water   July 

Mother-ln-Law's   Day  ....Apr. 

Thanks  Again   Oct. 

PATHE  NEWS 

Released  twice  a  week 
PATHE  REVIEW 

Release  once  a  month  

RUFFTOWN  COMEDIES 
(JAMES  GLEASON) 

Battle   Royal   Feb. 

Doomed   to   Win  Dec. 

High  Hats  and  Low  Brows.  May 

Slow    Poison   Oct. 

Stealing  Home   July 

Where  Canaries  Sing  Bass. Aug 
TRAVELING  MAN 
COMEDIES 

(LOUIS  JOHN  BARTELS) 

Beach  Pajamas   Sept, 

Blondes  by  Proxy  Apr. 

Perfect  36   June 

Selling  Shorts   Nov. 

Stop  That  Run  Feb. 

VAGABOND  ADVENTURE 
SERIES 

Children  of  the  Sun  Dee. 

Door  of  Asia  Feb. 

Fallen  Empire   July 

Land  of   Ghandl  Jan. 

Song  of  the  Voodoo  Oct. 

Second  Paradise   Mar. 

Through  the  Ages  Nov. 

Utmost  Isle.  The   Sept. 

CHARLES    "CHIC"  SALE 
SERIES 

County  Seat  The  Aug. 

Cowslips   Sept. 


Rel.  Date        Minutes  Reviewed 
Running  Time 


26/32  

26   7  Dec.  26 

14   7  Oct.  10 

28   8  Oct.  31 

SI*. 9. '.".Oct"  io 

12  10... Jan.  23/32 

9  7  

23   8  

17  8  Sept.  19 

20/32   7  

27/32          8... Jan.  30/32 

21/32... ..19  

9  18  Nov.  14 

18/32  18  Sept.  5 

30/32  17  


4/32          2  reels  

14  18  Oct.  10 

25/32  20  

6/32  


18.. 


14  

7.... 
27/32.. 
18/32.....  2  reels 
27/32          2  reels 

8/32  20  

26  

28    20  


f2/32.. 

16  

27/32.. 

17  

14  


27/32  

24  

9  

3  

19  


.10  Dee.  12 

.10...  Feb.  20/32 

.10  May  23 

.10  

.10  


21   9... 

2   9... 

6/32  10... 

26/32  

5  10... 

30  10... 


9  Oct.  24 

8  Sept.  12 

I  reel  .May  31 
II. 


.Oct. 


26   I  reel 

26   I  reel 

26   I  reel 

26   I  reel 

26   I  reel 

26   I  reel 


24.... 
2.... 

26.... 
17... 
7/32. 
28.... 


...19  Aug.  8 

...18  Nov.  21 


.. .  18  Oct. 

. .  .22  Aug. 


21  

22/32.. 

27  

18/32. 

19  

19/32. 

16  

21  


KKO-RADIO  PICTURES 


ate        Minutes  Revleweo 
Running  Time 

30/32  19. ..Jan.  30/32 

2/32  16  


19 

16/32. 


19 


g.  22... 


...20.. 
... . 19.. 
....20.. 
....20.. 


...Dec.  19 
...June  20 


16/32  

16  II. 

13/32  20. 


26/32  

15  10  Dee. 


22/32  20  

14  20  

4/32  

25/32         2  reels  

5  20  Oct. 


29,'32  18  

21  19  

2/32  18  

19  21  Oct.  24 

1 1/32  

10  18  Sept.  12 

'■.•01  ,-sfi 


21  20  Sept.  26 

1 1/32          2  reels  

13/32          2  reels  

30  17  Nov.  7 

1/32  19  


. .  8... Feb.  20/32 

..10  

..10...  Feb.  6/32 

.  9  Oet  31 

..  9  

, .  9  Dee.  19 

.11  Oet  3 


19  

5/32.. 

26  

19  

20/32.. 
12  


.18  

.19  

.19  

.18  

.20  

.18  


16/32  20  Dee.  19 

17  l6'/2Jan.  30/32 

20/32  18  


26  21. 

31  21. 

2/32  21. 

27/32   20. 


13/32  20. 

31  20. 


26, '32  

14  8. 

19   7. 

27/32   7. 

30/32   7. 

19  7. 

10   7. 


15   20  

19  18. .  .Jan. 


Rel.  D 

Title 

Ex- Rooster   Ian. 

Hurry  Call,  A  Mar. 

Many  a  Slip  Dec. 

Slip  at  the  Switch,  A  Apr. 

HEADLINER  SERIES 

House   Dick,   The  Oct. 

Jimmy  Savo 

False  Roomers   Oct. 

Clark  &  McCullough 

Scratch  as  Catch  Can  Oct- 
Clark  &  McCullough 

Mellon    Drama.    A  Nov. 

Clark  &  McCullough 

Trouble  from  Abroad  Au 

F.  Sterling-L.  Littlefleld 
LIBERTY  SHORT  STORIES 

Beautiful  and   Dumb  Apr. 

Double   Decoy   Dec. 

Endurance  Flight   Feb. 

Ether  Talks   Dec. 

Secretary  Preferred   Mar. 

Stung   Nov. 

LOUISE  FAZENDA  SERIES 

Blondes    Prefer    Bonds  May 

MICKEY  McGUIRE  SERIES 

Mickey's    Big  Business  

Mickey's  Golden  Rule  

Mickey's  Helping  Hand...  Dec. 

Mickey's  Holiday   Mar. 

Mickey's  Sideline   Dec. 

Mickey's  Thrill  Hunters. .  .Sept. 

Mickey's  Travels   Feb. 

Mickey's  Wildcats   Sept. 

NED  SPARKS  SERIE8 

Big   Dame   Hunting  Jan. 

Strife  of  the  Party.  The.. Oct. 

When  Summons  Comes  Feb. 

NICK  HARRIS 
DETECTIVE  SERIES 

Facing  the  Gallows  Sept. 

Mystery  of  Compartment  C.  Oct. 

Swift  Justice   Jan. 

Self   Condemned   Feb. 

ROSCO  ATES  SERIES 

Never  the  Twins  Shall 
Meet   Feb. 

Use  Your   Noodle  Oct. 

TOM   AND  JERRY  SERIES 

In    the    Bag  Mar. 

Jungle  Jam   Nov. 

Pola    Pals   Dec. 

Rabid    Hunters   Feb. 

Rocketeers   ..Jan. 

Swiss  Trick,  A  Dec. 

Trouble   Oct. 

STATE  RIGHTS 

Rel.  Date        Minutes  Reviewed 
Title  Running  Time 

B.  I.  P.  AMERICA 

Special    Messengers    9... Mar.  26/32 

BRITISH  INTERNAT'L 

Mystery  of  Marriage,  The  20  

CAPITAL 

Japanese   Rome   10... Mar.  5/32 

Land  of  the  Shallmar  17  Nov.  21 

CINES-PATTALUGA 

A    Doll's    Fantasy  Dec.  19 

FILM  EXCHANGE.  INC..  THE 

At  the  Race  Track   9  

Could  1  Be  More  Polite   9  

Living  Book  of  Knowledge: 

3 —  Solace  of  the  Hills   7  

4 —  Silvery    Salmon    6  

5 —  Lonely  Soul    7  

6—  Flying  Fleet    9  

HAROLD  AUSTIN 

Perils  of  the  Desert  Feb.  27/32 

IDEAL 

Jerusalem— The  Holy  City  10  Sept.  26 

Journey  Through  Germany,  A  10. ..Jan.  9/32 

IMPERIAL  PICTURES 

Isle  of   Isolation   9  Oct.  10 

LOUIS  SIMON 

Palmy  Daze   28  Oet.  24 

LOUIS  SOBOL  „ 

Newsreel    Scoops   9... Mar.  19/32 

MARY  WARNER 

Glimpses  of  Germany   8  

Mosel.   The  —  Germany's 
River  of  Enchantment   8  

Springtime  en  the  Rhine   7  

Trier,  The  Oldest  City  in 

Germany    6  

OLYMPIAD  PRODUCTIONS 

Tenth   Olympiad   19...  Apr.  2,32 

PICTURE  CLASSICS 

Kiddie  Genius    9  Nov.  28 

Out  Where  the  West  Begins   8  Nov.  21 

Sightseeing  in   New  York  17  Dec.  19 

STEELE,  JOSEPH  HENRY 

Gaunt   Jan.  9/32 

TOBIS  FORENFILM 

Germany  in  15  Minutes  Oct.  18 

Melodle  der  Welt  30  Oct.  24 

Songs  of  the  Steppes  18  Oct.  18 

UFA 

German     Students     on  a 

Ramble  Through   Greece  II...  Mar.  26/32 

Secrets  of  An   Eggshell  13... Mar.  26/32 

WILLIAM,  J.  D. 
Nomadle.  The   17  Dee.  12 

TIFFANY 

Rel.  Date        Minutes  Reviewed 

Title  Running  Time 

FOOTBALL  FOR  THE  FAN 

SERIES  „  ^ 

2— Wedge  Play   Oct.     3   9  

3_Kicking  Game   Oct.    10  II  

4 — Deception   Oct.    17  10  Oct.  24 

5_Forward   Pass   Oct.    24   9  Oct.  10 

6— Penalties   Oct.    31  II  Oct.  31 

TIFFANY   CHIMP  SERIES 

9— Cinnamon   Oct.     4  II  

in— skimpy   ...Nov.     8  18  Nov.  21 

H_My  Children   Dec.    28  18  

12— Broadcasting   Jan.    31/32  18... Jan.  30/32 

VOICE    OF  HOLLYWOOD 

SERIES  (NEW)  STATION  S-T-A-R 
No.  6 — John  Boles  &  Helen 

Chandler   Oct    II  9  

No.   7— Roscoe  Ate«   Oet    25   |  Dee.  5 

No.    8— Monte  Blue   Nov.     8   I  Nov.  21 

No.    9— Pat  O'Brien    ....Nov.  22      

No.  10— Andy  Clyde   Dee.     8  II. .....  Dee.  12 

No.  II— Marlorle  White  ..Dee.    20   10.  ..Jan.  2/32 

No.  (2— FranklynPangbern.Jan.     3/32          9-.. Jan. 

No.  13— John  Wayno   Jan.    17/32  ff...Jan.  30/32 


74 


MOTION    PICTURE  HERALD 


April    9,  1932 


(THE  RELEASE  CHART— CONT'D } 


UNIVERSAL 


Title 


Rel.  Date        Minutes  Reviewed 
Running  Time 


.'32. 


'32... 
32... 
32... 


I  reel... 
6. . .  Jan. 
7... Jan. 


16/32 
9.'32 


8... Jan.    23. '32 

I  reel  

I  reel  

6... Jan.  30/32 

6  Dec.  5 

I  reel  


32.. 

'32.. 
•32.. 

32  Jan.  30/32 

'32         I  reel  

32         I  reel.  

  I  reel  

•32.  

'32.         I  reel  

32  


NOVELTY    ONE  REELERS 

Runt  Page,  The  Apr. 

OSWALD  CARTOONS 

Beau  and  Arrows  Mar. 

Clown,  The   Dec. 

Fisherman,   The   Dee. 

Foiled   Apr. 

Grandma's  Pet   Jan. 

Great  Guns   Feb. 

Hare   Mail,   The  Nov. 

Hunter.  The   Oct. 

In   Wonderland   Jan. 

Let's    Eat   Aprl. 

Making  Good   Apr. 

Mechanical   Cow   Jan. 

Mechanical   Man   Feb. 

Oh,  Teacher   Feb. 

Stone  Age.  The  Nov. 

To  the  Rescue  May 

Winged  Horse   May 

Wins  Out   Mar. 

SHADOW  DETECTIVE 
SERIES 

No.  I — Burglar   to  the 

Rescue   Sept- 
No.  2— Trapped   Oct. 

No.  3— Sealed  Lips   Nov. 

No.  4— House  of   Mystery. Dec. 
No.  5— The   Red  Shadow.. Jan. 
No.  6 — Circus  Showup  ...Feb. 
SIDNEY-MURRAY 
COMEDIES 

Models  end  Wlvei  Nov. 

SPORT  REELS 

Backfield    Plays   Sept. 

Notre  Dame  Football 
Basket  Ball  Reel  No.  I...  Dec. 

Doc  Meanwell 
Basket  Ball  Reel  No.  2...  Dec. 

Doc  Meanwell 
Basket  Ball  Reel  No.  S...Jan. 
Doe  Meanwell 

Carry   On   Oct 

Notre  Dame  Football 
Developing  a  Football  Team.  Nov. 
Pop  Warner  Football 

Famous  Plays   Sept. 

Notre  Dame  Football 

Fancy  Curves   Mar- 

Babe  Ruth  No.  4 
Football  Forty  Years  Ago.  Nov. 
Pope  Warner  Football 

Just  Pals   Feb. 

Babe  Ruth  No.  2 

Offensive  System   Sept. 

Notre  Dame  Football 

Over  the  Fence  Mar. 

Babe  Ruth  No.  6 

Perfect  Control   Feb. 

Babe  Ruth  No.  3 

Running  with  Paddock  Apr. 

Chas.  Paddock 

Shifts   Sept. 

Notre  Dame  Football 

Slide.  Babe.  Slide  Feb. 

Babe  Ruth  No.  I 

Soccer   Nov. 

Pop  Warner  Football 

Trick  Plays   Oct. 

Pop  Warner  Football 

VUtory  Plays   May 

Tllden  Tennis  Reel 
STRANG  E    AS    IT  SEEMS 
SERIES 

No.   13—  Novelty  Sept. 

No.   14— Novelty  Oct. 

No.   15— Novelty  Nov. 

No.   16— Novelty  Dec. 

No.   17— Novelty  Feb. 

No.   18— Novelty  Apr. 

UNIVERSAL  COMEDIES 
(1931-32  SEASON) 

An  Apple  a  Day  Sept. 

Lloyd  Hamilton 

Bless  the  Ladles  Dec. 

Summerville 

Eyes  Have  It,  The  Mar. 

Slim  Summerville 

Fast  and  Furious  Oct. 

Daphne  Pollard 

First  to  Fight....  Sept. 

Summerville 

Hollywood  Halfbacks   Dec. 

Hotter  Than  Haiti  Nov. 

Summerville 

In  the  Bag  Apr. 

Summerville 

Marriage   Wow,   The  Apr. 

Bert  Roach 

Meet  the  Princess  May 

Summerville 

Models  and  Wives  Nov. 

Sidney- Murray 

Menkeyshines   Mar. 

Daphne  Pollard 

One   Hundred   Dollars  Sept. 

Chas.  Lawrence 

Out   Steppfng   Oct. 

Don  Brodle 

Peekln'   In  Peking  Dec. 

Summerville 
Robinson  Crusoe  &  Son...  Feb. 
Lloyd  Hamilton 

Running   Hollywood   Jan. 

Sea  Soldiers'  Sweeties  Feb. 

Sold  at  Auction  Jan. 

Daphne  Pollard 

VITAPHONE  SHORTS 

Rel.  Date       Minutes  Reviewed 
Title  Running  Time 

ADVENTURES  IN  AFRICA 

No.  10 — Maneaters    2  reels  

No.  II — Beasts  of  the 

Wilderness   15  Nov.  7 

No.  12 — Unconquered  Africa   2  reels  

BELIEVE    IT    OR  NOT— 
ROBERT  L.  RIPLEY 
NEW  SERIES 


7  18  Aug.  15 

28  23  Oct.  SI 

II  17  Nov.  21 

16  16...  Jan.  2/32 

20/32          2  reels  

17/32  18...  Feb.  6/32 


25  20  

28   I  reel  

21   I  reel  

28   I  reel  

4/32          I  reel  

3   I  reel  

2  10  

21   I  reel  

7/32          I  reel  

9   9  Oct.  24 

22/32          I  reel  

14   I  reel  

14/32.....  I  reel  

29/32          I  reel  

11/32          I  reel  

7   I  reel  

15/32.         I  reel  

16   I  reel  

26   I  reel  

2/32          I  reel  


15   9  Oct.  10 

12   I  reel  

16   I  reel  

28   I  reel  

22/32          9...  Mar.  26/32 

18/32  


30   2  reels  

9   2  reels  

9/32          2  reels  

14  19  Oct.  3 

2   4  reels. Aug.  8 

23   2  reels  

II  22  Dee.  5 

5/32  21...  Mar.  26/32 

20/32  16... Mar.  26/32 

4/32  2  reels  

25   2  reels  

23/32          2  reels  

16   2  reels.Aug.  2t 

28  16  Nov.  7 

30   2  reels  

24/32          2  reels  

27/32  19...  Jan.  23/32 

10/32          2  reels  

13/32  18...  Jan.  9/32 


No. 
No. 
Ne. 
No. 
No. 
No. 


.Dee.  5 
.Dec.  19 


6    I  reel  

No.   7    I  reel  

No.   8    I  reel  

BIG    STAR  COMEDIES 

No.  I— Lucky  13   21  Nov.  21 

Thelma  White  and  Fanny 
Watson 

No.  2— The  Smart  Set- Up   2  reels  

Walter  O'Keefe 


Title  Rel.  Date        Minutes  Reviewed 

Running  Time 

No.  3— Of  All   People  22  Nov.  21 

Thelma  White  and  Fanny 

Watson 
No.  4 — Relativity  and 

Relatives   18  Dee.  12 

Dr.  Rockell 
No.  5— Her  Wedding 

Night-Mare   18...  Jan.  30/32 

Thelma  White  and  Fanny 

Watson 

No.  6— Shake  a  Leg  17  

Thelma  White  and  Fanny 
Watson 

No.  7— The  Perfect  Suitor   2  reels  

Benny  Rubin 

No.  8 — Maybe    I'm    Wrong   2  reels  

Richy  Craig,  Jr. 

No.  9 — On  Edge    2  reels  

No.  1 2 — The    Toreador    I  reel  

Joe  Penner 
BOOTH  TARKINGTON 
SERIES 

No.  I — Snakes  Alive    I  reel  

Billy  Hayes-Bobby  Jordan 
No.  2 — Batter  Up    I  reel  

Billy  Hayes-Bobby  Jordan 
No.  3 — One   Good   Deed   9  

Billy  Hayes-Dave  Gorcey 
No.  4 — Detectives    9. ..Mar.  5/32 

Billy  Hayes-Dave  Gorcey 
No.  6— His  Honor,  Penrod   9. ..Mar.  19/32 

Billy  Hayes-Dave  Gorcey 

No.  7 — Hot  Dog    I  reel  

No.  8 — Penrod's   Bull   Pen   I  reel  

Billy  Hayes-Dave  Gorcey 
BROADWAY  BREVITIES 
SERIES 
No.   I— The  Musical 

Mystery   18  

Janet  Reade-Albertlna 

Rasch  Girls 

No.  2— Words  and  Musle  17  Nov.  21 

Ruth  Ettlng 

No.  3 — Footlights   19... Jan.  16/32 

No.  4 — Hello.  Good  TImesI  17.,  

Barbara   Newberry- Alber- 
tina  Rasch  Girls 

No.  5 — The  Imperfect  Lover  19... Feb.  13/32 

Jack  Haley 

No.  6 — Subway  Sym- 
phony  18... Mar.  26/32 

No.  7— Sea  Legs    2  reels  

HOW    I    PLAY  GOLF- 
BOBBY  JONES 

No.  9 — The    Driver    I  reel  

No.  10 — Trouble  Shots    I  reel  

No.  II— Practice  Shots    I  reel  

No.  12 — A  Complete  Round 

of  Golf   10  Oct.  31 

LOONEY    TUNES  SERIES 
SONG  CARTOONS 
NEW  SERIES 

No.  I— Bosko's  Ship- 
wrecked   I  reel  

No.  2 — Bosko,  The  Dough- 
boy   I  reel  

No.  3 — Bosko's  Soda  Foun- 
tain   7  Nov.  21 

No.  4— Bosko's  Fox  Hunt   7... Jan.  23/32 

No.  5 — Bosko  at  the  Zoo   7... Mar.  5/32 

No.  6—  Battling   Bosko    7... Feb.  6/32 

No.  7 — Big  Hearted  Bosko   7  

No.  8 — Bosko's    Party   7  

MELODY  MASTER  SERIES 

No.  I — The    "Big  House" 

Party    I  reel  

Earl  Carpenter's  Gang 

No.  2— A   Havana   Cocktail   I  reel. .Apr.  25 

Castro's  Cuban  Band 

No.  3— Darn  Tootln'    9  Dee.  19 

Ruby  Weldoeft  &  Orch. 

No.  4 — Horace    Heldt    and   8  

His  Famous  Callfornlans 

No.  5— It's  a  Panic   I  reel  

Benny    Meroff   and  His 
Band 

No.  6 — Up  on  the  Farm..   '  reel  

Henry  Santrey  and  His 
Band 

MERRY  MELODIES 
SONG  CARTOONS 

No.  I — Smile,    Darn  Ya, 

Smile    I  roe  

No.  2— One   More  Time   I  reel  

No.  3 — Ya   Don't  Know... 

What  You're   Doln'   7  Dee.  5 

No.  4— Hlttin'    the    Trail  . 

for  Hallelujah  Land   7  Dee.  19 

No.  5 — Red   Headed   Baby   7„  

No.  6 — Pagan    Moon    "  

No.  7 — Freddie  the  Fresh- 
man   7... Mar.  12/32 

No.  8 — Crosby.  Columbo  and 

Vallee   1  reel  

No.  9— Goopy   Gear    I  reel  

THE   NAGGERS  SERIES 
MR.  AND  MRS.  JACK 

NORWORTH  ,„     _  .      „  ... 

The  Naggers  at  the  Opera  10. ..Feb.  13,32 

The  Naggers  at  the  Races   I  reel. .Aug.  15 

The   Naggers'   Housewarm-  .  _ 

Ing   8  Sept.  8 

NEW  SERIES 

The  Naggers'  Anniversary   reel  

The  Naggers  at  the  Opera   roe  

Spreading  Sunshine    ■  reel  

Movie  Dumb    1  reel  

NOVELTIES 

Bigger  They  Are,  The   2  reels  

Prlmo  Carnero 

Gypsy  Caravan    ■  reel  

Martlnelll 

Handy   Guy.   The   2  reels.  

Earl  Sande 

Rhythms  of  a  Big  City   ■  reel  

Season's  Greetings,  The   5  

Christmas  Special 

Trip  to  Tibet.  A   '  reel  

Washington.  The  Man  and 

the  Capital   '8  

Clarence  Whltehlll 
ONE-REEL  COMEDIES 
Baby  Face  

Victor  More  .     _  .  ,„„ 

Blttej-   Halt.   The   9... Feb.  13.32 

Ann  Codtie  . 
Gold-Digging   Gentlemen   Aug.  Z2 

Al  Klein-Jean  Abbott 

Phlllips-Cox 

Military   Post,  The  

Roberto  Guzman 
No-Account.  The  

Hardle-Hutchlson 
No  Questions  Asked  ;  

Little  Billy 


Title 


Rel.  Date 


Minutes  Reviewed 
Running  Time 
  9  Dec.  20 


Riding  Master,  The  

Poodles  Hannaford 

Second  Childhood    7  Dee.  28 

Strong  Arm,  The  

Harrlngton-O'Neil 
Travel  Hogs    9  Nov.  28 

Hugh   Cameron-Dave  Chasen 
ORGAN  SONG-NATAS 
For  You    I  reel  

Organ-Vocal 

Just  a  Gigolo    I  reel.. Aug.  15 

Organ- Vocal 

Say  a  Litle  Prayer  for    Me   I  reel  

Organ- Vocal 

When  Your  Lover  Has  Gone   I  reel  

Organ- Vocal 
JOE   PENNER  COMEDIES 

Gangway    2  reels.Aug.  IS 

Moving  In    2  reels.  

Rough  Sailing   16  

Sax  Appeal    I  reel. .Aug.  I 

Stutterless   Romance,   A   1  reel  

Where  Men  Are  Men   2  reels  

PEPPER  POT  SERIES 

No.  I— The  Eyes  Have  It  10  Dee.  12 

Edgar  Bergen 

No.    2— Thrills  of  Yesterday  

No.    3 — Hot  News  Margie  

Marjorie  Beebe 

No.    4— High  School  Hoofer  10... Jan.  9/32 

Hal  Le  Roy 

No.    5 — Free  and  Easy  

Edgar  Bergen 

No.    6—  Cigars,  Cigarettes   10... Mar.  26/32 

Marjorie  Beebe 

No.    7— The  Movie  Album  10. ..Mar.  26/32 

No.    8— The  Wise  Quacker   9  

Novelty  with  cast  of  ducks 

No.  9 — Remember   When    9  

No.  10 — Campus  Spirit,  The  

Douglas  Stanbury  and 
N.  Y.  U.  Glee  Club 
SPORTSLANT  SERIES- 
TED  HUSING 


No. 
No. 
No. 
No. 
No. 
No. 
No. 
S. 


24 
28 


1    I  reeL.Oet. 

2    9  Sept, 

3    1  reel  

4    9... Feb.  20/32 

5   9... Feb.  13/32 

6    I  reel  

7    I  reel  

VAN  DINE 

MYSTERY  SERIES 

No.  I— The  Clyde  Mystery  21  Oct.  31 

Donald  Meek-John 
Hamilton 
No.  2— The    Wall  Street 

Mystery    2  reels  

Donald  Meek-John 
Hamilton 
No.  3— The  Week- End 

Mystery   17  Dee.  19 

Donald  Meek-John 
Hamilton-Jane  Winton 
No.  4 — Symphony  Murder 

Mystery,  The   21  

Donald  Meek-J.  Hamilton 
No.  5 — Studio  Murder 

Mystery,  The   19... Feb.  8/32 

Donald  Meek-John 
Hamilton 

No.  6— Skull  Murder  Mys-  2  reels  

tery,  The   

Donald  Meek-John  Hamilton 
No.  7 — The  Cole  Case  2  reels  

Donald  Meek-John  Hamilton 
TWO-REEL  COMEDIES 

Dandy  and  the  Belle,  The  

Frank  McGlynn,  Jr.-Mary  Murray 
For  Two  Cents  June  S 

De  Wolf  Hoper 
Freshman  Love   

Ruth  Etting 

Gigolo   Racket,  The  20  Aug.  I 

Helen  Morgan 

Good  Mourning   Sept.  5 

Eddie  Foy- Dressier- White 
Meal  Ticket.  The  June  13 

Jack  Pearl 

Old  Lace   

Ruth  Etting 

Politics   18...  Jan.  30/32 

George  Jessel 

Silent  Partner,  The  Aug.  IS 

Billy  Gaxton 

Success   I'  Sept.  5 

Jack  Haley 
WAYNE  AND  WHITE  COMEDIES 

Good  Pie  Forever   I  reel. .Aug.  8 

Billy  Wayne-Thelma  White 

In  Your  Sombrero   '  Dee.  S 

Billy  Wayne 
WORLD  TRAVEL  TALKS— 
E.  M.  NEWMAN 

No.  I — Little    Journeys  to 
Great  Masters    I  reel  

No.  2 — Southern  India     9  

No.  3 — Road  to  Mandalay   I  reel  

No.  4 — Mediterranean  By- 
ways   9  

No.  5 — Javanese  Journeys    9  

No.  6 — Northern  India    I  reel  

No.  7 — Oberammergau    I  reel  

No.  8 — A    South  American 
Journey    I  reel  

No.  9— Soviet  Russia    I  reel  


SERIALS 

NAT  LEVINE 


(EACH  SERIAL  12  EPISODES  OF  TWO  REELS) 

Rel.  Date        Minutes  Reviewed 
Title  Running  Time 

Galloping   Ghost,  The  Sept.  15  

Harold  Red  Grange 

Lightning  Warrler,  The  Dec.  I  

Rln  Tin  Tin 

Shadow  of  the  Eagle  Mar.  1/32  


UNIVERSAL 


(EACH  SERIAL  12  EPISODES  OF  TWO  REELS) 

Running  Time 

Title  ReT.  Date  Minutes  Reviewed 
Air  Mall  Mystery  Mar.  28/32  

James  Flavln-Lucllle  Browne 
Battling  with  Buffalo  Bill..  Nov. 

Tom  Tyler- Rex  Bell 
Danger  Island   Aug. 

Ken  Harlan-l.ucllle  Browne 
Detective  Lloyd   Jan. 

Jack  Lloyd 


28. 

24. 


4/32. 


...Oct.  S 
...Aug.  I 
Jan.  16/32 


WHAT  DOES  YOUR  PUBLIC 
KNOW  ABOUT  RAW  FILM? 

Nothing,  perhaps.  Yet,  whether  they're 
aware  of  it  or  not,  people  are  profoundly  in- 
fluenced by  the  photographic  quality  which  that 
film  gives  or  does  not  give  them  on  the  screen. 
It  may  mean  all  the  difference  between  a  pic- 
ture that  goes  its  quiet,  unprofitable  way  and 
one  that  becomes  the  talk  of  the  town. 

There's  no  need,  these  days,  to  run  the  risk 
of  sacrificing  photographic  quality.  Eastman 
Gray-backed  Super-sensitive  Negative,  with  its 
unmatched  qualities  and  its  never -failing  uni- 
formity, costs  no  more  than  other  films,  yet  it 
helps  substantially  to  head  the  picture  for  suc- 
cess. Wise  the  cameraman  who  uses  it... lucky 
the  exhibitor  who  runs  prints  made  from  it! 

EASTMAN  KODAK  COMPANY 


J.  E.  Brulatour,  Inc.,  Distributors 

New  York  Chicago  Hollywood 


A  RIOT 


OF  LO  VE      LAUGHTER  .  . 


MUSIC 


AND  PROFIT! 


Take  saucy,  seductive  LILY  DAMITA  — romantic 
ROLAND  YOUNG-laughable  CHARLIE  RUGGLES 
—  tantalizing  THELMA  TODD  —  handsome 
GARY  GRANT  .  .  .  mix  'em  all  up  in  a  hilarious 
melee  of  Parisian  romance  and  gay  songs 


and  you've  got  a  delicious,  brand  new 
kind  of  entertainment  that  audiences  every- 
where will  eagerly  lap  up!  A  new  fashion 
in  pictures  that'll  give  exhibitors  those  grand 
old-fashioned  grosses! 


THIS  IS 
THE  NIGHT 


51 


with 

LILY  DAMITA      CHARUE  RUGGLES      ROLAND  YOUNG 
THELMA  TODD  GARY  GRANT 


WITH       WHICH      IS      COMBINED      "THE  SHOWMAN" 


In  Two  Sections 


Section  Two 


KEEPING  THE  THEATRE  FIT  TO  PROSPER 

A  timely  group  of  articles  on  JUDICIOUS  SELEC- 
TION ...  MAINTENANCE  VALUES  .  .  . 
PROPER  INSPECTION  .  .  .  YOUR  SOUND 
EQUIPMENT  .  .  .  CHECKING  PROJECTION 

THE  FIRST  REVERSED  FLOOR  SLOPE 

LIGHTING  THE  LOBBY  FOR  DISPLAY 

RECENT  CREATIONS:  A  Pictorial  Review 


THE  EQUIPMENT  INDEX 
.  .  .  THEATRE  SUPPLY 
DEALERS     .   •  .     .     WHO'S  WHO 


bUY  E  Kf  N  LLM  b  E 


The  Majority  of  the  Country's 
Most  Successful  Theatres  use 


ALEXANDER  SMITH  CARPET 

CRESTWOOD  is  the  Alexander  Smith 
Carpet  most  widely  specified  by  theatre 
owners.  The  combination  of  distinctive 
patterns,  brilliant,  clean-cut  colors,  lux- 
urious "feel"  and  moderate  price  ac- 
counts for  its  nation-wide  popularity. 
Let  us  send  you  samples  and  reproduc- 
tions of  best-selling  patterns.  W.  &  J. 
Sloane,  sole  selling  agents,  577  Fifth 
Avenue,  New  York. 


STAGE 
SHOW 


mydOOOLLAR 

IN  PE* rf^NnrwFBL "ACK 'CROWT 
^JIM'Y  SIN    ^  FREDRIC  MARCH 


*     ' . « , .  .  mm  * |        ^  s  — ' — rytggr* 

,     .-q  Z  BLACK ~  *'CKOW5\MSr'   .  . 

i  3  •    ■  m  .  f  hi- 


The  Million  Dollar  Theatre,  Los  Angeles,  California 


April  9,  1932 


Motion  Picture  Herald 


3 


NATIONAL   PROJECTOR  CARBONS 


KEEP    PACE   with  the  progress  of  the  Motion 
Picture  Industry. 

MEET   OR  ANTICIPATE  each  new  demand. 


Sold  exclusively  through  distributors 
and  dealers.  National  Carbon  Com- 
pany will  gladly  cooperate  with  the 
producer,  exhibitor,  machine  manu- 
facturer or  projectionist  on  any  prob- 
lem involving  light      .  . 


NATIONAL 


Developments  of  the  past  twelve  months  include: 

Pre-Cratered  High  Intensity  Carbons  —  Assure 
clean  burning  when  arc  is  struck  on  a  new  car- 
bon. Burn  in  more  quickly  and  smoothly. 

New  National  SRA  Carbons — Afford  the  greatest 
volume  of  light  available  from  the  low  intensity 
mirror  arc  projector. 

13.6  mm.  x  22-Inch  High  Intensity  Projector 
Carbons — Give  one  more  double  reel  per  trim — 
3  less  carbons  per  twelve-hour  day — no  increase 
in  price. 

Carbon  Prices  Reduced — Effective  January  1,  1932, 
prices  of  all  National  Projector  Carbons  were  re- 
duced, saving  the  theatre  owner  from  5  to  28  per 
cent  on  carbon  costs. 

Two  satisfied  patrons  pay  for  the 
carbons  used  at  each  performance 


P  R  O  J  E  C  T  O  R     C  A  R  B  O  N  S 


BRANCH    SALES  OFFICES 


NEW  YORK 


NATIONAL  CARBON    COMPANY,  INC. 

Unit  of  Union  Carbide  |  »  H  ■!  and  Ca  rbon  Corporation 

Carbon  Sales  Division  Cleveland,  Ohio 

PITTSBURGH  CHICAGO  SAN  FRANCISCO 


Better  Theatres  Section 


April  9,  1932 


355,000 

nests 


says 

George  W.  Sweeney 

We  of  the  Bowman -Biltmore  Hotels 
have  found  it  pays  to  provide  the  best 
for  our  guests.  It  pays  to  provide  the 
best  of  food  and  accommodations  .  .  . 
a  bath  with  every  room . . .  and  superb 
service  in  every  particular. 

It  pays  to  furnish  rooms  and  public 
spaces  attractively,  comfortably  ...  to 
use  carpets,  for  instance,  that  are  rest- 
ful under  foot,  that  deaden  sound, 
that  are  beautiful  to  look  at.  And  we 
know  from  long  experience  that  carpets 
by  the  Bigelow  Weavers  check-up  on 
all  three  counts. 

Such  things  help  to  bring  the  same 
people  back  again  and  again  to  the 
Commodore  and  other  hotels  under 
Bowman-Biltmore  management.  They 
say  Bowman-Biltmore  Hotels  do  things 
right .  .  .  and  the  355,000  people  who 
were  our  guests  last  year  can't  be  wrong! 


President 


^Bigelow 

BIGELOW-SANFORD  CARPET  CO.,  Inc. 
Main  Sales  Office:  .  .  .  385  Madison  Avenue,  New  York 
Dallas        •         St.  Louis         ■         Chicago         •  Minneapolis 


April  9.  1932 


Motion  Picture  Herald 


Biltmore 

can't  be  wrong!  ' 


LIVELY  WOOL  is  right  too! 

Lively  Wool  —  the  Bigelow  Weavers'  blends  of  extra 
sturdy  wools  —  means  worthwhile  savings  in  hard  cash 
for  you. 

Lively  Wool  resists  wear  and  tear — you  don't  have 
to  renew  carpets  by  the  Bigelow  Weavers  so  often.  It  is 
easier  to  clean — that  means  a  saving  in  maintenance. 
It  keeps  its  beauty  longer,  is  softer  to  walk  on,  deadens 
noises — that  means  satisfied  patrons  who  will  come 
back  again. 

Those  are  the  reasons  why  Bowman-Biltmore 
i  Hotels  keep  coming  back  to  the  Bigelow  Weavers 
for  more  carpets  made  of  Lively  Wool.  You'll 
find  Bigelows  in  90%  of  the  class  A  hotels  in 
the  country  and  in  leading  theatres.  Lively 
Wool  must  be  right! 


.  .  .  and  to 


Typical  bedroom  in  the  Commodore  Hotel, 
New  York  —  Bowman-Biltmore  management. 


WE  AV  E  KS 

Mills  at  Thompsonville,  Conn.  •  Amsterdam,  New  York  •  Clinton,  Mass. 
Sales  Offices:  Boston  •  Philadelphia  •  Pittsburgh  •  Atlanta 
Detroit     •      Denver     •      Los  Angeles     •      San  Francisco     •  Seattle 


assure  a  carpeting 
job  that's  right  .  .  . 

Call  in  our  Contract  Department  experts  .  . . 
They'll  relieve  you  of  all  worries  .  .  .  handle 
every  detail .  .  .  recommend  fabrics,  designs, 
colors  that  are  right  for  each  kind  of  space 
. . .  give  you  an  A 1  job  . .  .  save  you  money ! 

A  few  more  of  the  big  buyers  of  carpet 
who  like  this  way  of  doing  business  are: 
Waldorf  Astoria,  Statler  Hotels,  the  Green- 
brier, Knott  System,  S.  S.  President  Hoover, 
Earl  Carroll  and  Paramount  Theatres. 

You  can  reach  our  carpet  experts  through 
offices  at  left  or  through  distributors  of 
Bigelow  fabrics. 


APR  ~0  i9o? 


3etteuheatm 


April  9,  1932 
Vol.   107,  No.  2 


A  section  of  Motion  Picture  Herald  devoted  to  the  designing,  con- 
struction, equipping  and  operation  of  the  motion  picture  theatre 

GEORGE  SCHUTZ,  Editor  C.  B.  O'NEILL,  Advertising  Manager 


GENERAL  FEATURES 


Keeping  the  Theatre  Fit  to  Prosper   12 

Judicious  Selection :  By  George  Schutz 
Checking  Projection:  By  Herbert  Griff  en 
Your  Sound  Equipment:  By  Aaron  Nadell 
Proper  Inspection:   Charles  {"Chick")  Lewis 
Maintenance  Values:   By  H.  E.  McFarland 

Recent  Creations  in  Theatre  Design:    A  Pictorial  Review   ...  19 

Lighting  Your  Lobby  to  Make- It  Sell:   By  C.  M.  Cutler   27 

The  Reversed  Floor  Slope  in  Practice:  By  George  Schutz   29 

Modern  Seating  and  Chair  Maintenance:  Selection,  Inspection  and  Care:  By  A.  C.Hoven   33 

The  1,800  Seat  Paramount  in  Boston  34 

Decisions  in  Theatre  Cases:    By  Leo   T.  Parker   36 

DEPARTMENTS 

Modern  Projection  (37) 

Transient  Distortion  Introduced  by  Horn  Type  Speakers:  By  Vesper  A.  Schlenker   37 

Projection   Mart:    Equipment  News  and   Comment   39 

F.  H.  Richardson's  Comment   +0 

Planning  the   Theatre  (111) 
New   Theatre  Projects  (117) 

SPECIAL  BUYERS  DEPARTMENTS 

The  Equipment  Index   45 

Who's  Who   91 

Theatre   Supply   Dealers    107 


MISCELLANEOUS 

Notes  on  Writers  and  Subjects  in  This  Issue   9 

Editorial  •   11 

Equipment  Affairs:    Equipment  News  and  Comment   90 

New  Inventions  •  .•   118 

Index  to  Advertisers   119 

Where  to  Buv  It   120 


QUIGLEY    PUBLISHING    COMPANY,     17  9  0    BROADWAY,    NEW  YORK 

MARTIN  QUIGLEY,  Publisher  and  Editor-in-Chief  COLVIN  W.  BROWN,  Vice-Pres.  and  Gen.  Mgr. 

CHICAGO:  407  South- Dearborn  Street  HOLLYWOOD:  Pacific  States  Life  Bldg. 

LONDON:  The  Bioscope,  Faraday  House,  8-10  Charing  Cross  Rd.,  W.  C.  2 
CABLE  ADDRESS:  Quigpubco  NEW  YORK  TEL.:  Circle  7-3100 

Better  Theatres  (with  which  is  incorporated  The  Showman)  is  published  every  fourth  week  as  Section  Two  of  Motion  Picture  Herald:  Terry  Ramsaye,  editor. 
Member  of  Audit  Bureau  of  Circulations.  All  editorial  and  general  business  correspondence  should  be  addressed  to  the  New  York  office.  All  contents 
copyrighted  1932  by  Quigley  Publishing  Company  and  except  for  properly  accredited  quotations,  nothing  appearing  herein  may  be  reproduced  without 
written  permission.  Every  precaution  is  taken  to  ensure  the  safety  of  unsolicited  manuscripts  and  photographs  submitted,  but  the  publishers  herewith  deny 
ill  responsibility  for  them  in  case  of  mutilation  or  loss.  Branch  office  managers:  E.  S.  Clifford,  Chicago;  Leo  Meehan,  Hollywood.  London  representative: 
W.  H.  Mooring.    Other  Quigley  Publications:  Motion  Picture  Daily,  Hollywood  Herald,  The  Motion  Picture  Almanac  (published  annually)  and  The  Chicagoan. 


[6] 


April  9,  1932 


Motion  Picture  Herald 


7 


The  foyer  of  Warner  Bros.  Theatre  in  Milwaukee,  showing 
how  perfectly  the  Mohawk  carpeting  blends  with  the  decoration 


Mohawk  Scotia 

In  scores  of  theatres,  this  special  theatre 
carpet  has  proved  its  ability  to  stand  up 
under  the  hardest  kind  of  wear.  It  is 
available  in  more  than  20  figured  pat- 
terns and  in  a  variety  of  plain  colors. 
Special  designs  can  be  made  to  order 
promptly. 


Theatres  Require 

a  Special  Kind  of  Carpeting 

To  be  beautiful  when  new  is  one  thing.  To  retain  its  beauty  through 
years  of  the  severe  wear  that  theatre  patronage  gives  it,  a  carpeting  must 
be  specially  woven  to  meet  these  conditions.  Its  wools  must  be  extra 
strong,  extra  tough,  super-elastic.  Its  weave  must  be  close  .  .  .  tight  .  .  . 
firm.  The  dyes  must  be  absolutely  colorfast. 

Mohawk  makes  this  kind  of  carpeting — specially  constructed  for 
theatre  use.  Mohawk's  carpet  specialists  can  show  you  a  variety  of 
weaves,  grades,  designs  and  colors  and  help  you  select  the  right  carpet 
for  your  theatre — with  the  utmost  economy. 

Address:  Contract  Department 
MOHAWK    CARPET    MILLS,    295    Fifth   Avenue,  New  York 

REGIONAL   SALES  OFFICES 
Atlanta  Chicago  Denver  Los  Angeles  San  Francisco 

Boston  Dallas  Detroit  Philadelphia  St.  Louis 

MOHAWK  CARPETING 

. . .  for  ike  ^Modern  <^lkea{re 


Better  Theatres  Seetion 


April  9,  1932 


A  message  to  the 

Motion  Picture 
Theatre  Owners 

of  America 


A  most  important  announcement  was  deliv- 
ered at  the  Allied  States  Convention  in 
Detroit,  and  the  M.  P.  T.  O.  A  Convention 
in  Washington  by  the  Photophone  Division 
of  the  RCA  Victor  Company. 

It  was  at  the  same  time  the  most  impor- 
tant announcement  exhibitors  have  heard 
since  sound  became  the  screen's  most  domi- 
nating factor. 


Cut  to  the  bone  and  right  down  to  the  solid 
facts,  it  is  herewith  transmitted  to  motion 
picture  theatre  owners  of  America,  large  and 
small,  from  the  largest  circuit  to  the  indi- 
vidual exhibitor. 

Before  one  or  the  other  contemplates  the 
installation  or  replacement  of  sound  repro- 
ducing equipment,  investigation  of  the  fol- 
lowing information  is  respectfully  suggested: 


The  Photophone  Division 
of  the  RCA  Victor  Company  announces 


The  introduction  of  two  new  all  AC 
operated  sound  reproducing  equip- 
ments, the  Standard  Super,  designed 
for  theatres  from  2,500  to  4,000  seat- 
ing capacity  at  $5,000  and  Standarc 
Large,  for  theatres  between  1,400  and 
2,500  seating  capacity  at  $3,750. 

Reduction  in  the  price  of  the  Special 
Size  equipment  from  $l,600to$l,450. 


Other  material  reductions  including 
contract  service  charges,  all  made  pos- 
sible by  the  recent  merger  of  the  RCA 
Photophone  Co.  with  RCA  Victor  Co., 
Inc.  Increases  in  capacity  limitations 
of  all  A  C  operated  Special  Size  equip- 
ment from  500  to  600  seats  and  all 
AC  operated  Standard  Small  Size 
equipment  from  1,200  to  1,400  seats. 


For  further  information  communicate  with 

Photophone  Division 

RCA  Victor  Co.,  Inc. 

Camden,  N.  J. — branch  offices  in  principal  cities 


PHOTOPHONE 


TRADE  MARKS  REG.  U.  S.  PAT.  OFF. 


V  There  are  those  who  would  be  unkind  enough 
to  say  that  in  this  isue,  the  first  Buyers  Num- 
ber of  1932,  we  urge  keeping  the  theatre  in 
high-class  condition  because  this  means  buying 
equipment,  furnishings  and  supplies,  and  that 
this  means  business  for  advertisers.  And  such 
unkind  persons  would  be  right.  One  can  call 
that  admission  refreshing  frankness,  if  one  likes. 
But  we  can  make  it  because  it  represents  only 
the  incidental  one  of  two  motives.  After  all, 
advertisers  in  this  field  need  theatres  to  sell  to. 
Therefore,  our  interest  in  them  is  logically  less 
than  it  is  in  the  renewed  or  continued  prosperi- 
ty of  theatres.  The  permanence  and  gromih  of 
theatres,  if  you  will.  And  there  is  no  denying 
that  present  economic  conditions  have  in  many 
instances  brought  about  such  curtailment  of  ex- 
penditures that  motion  picture  theatre  appeal  is 
threatened.  Prominent  exhibitors  have  referred 
to  it,  deploring  it  as  a  fact.  And  it  is  important 
to  Better  Theatres  because  it  is  important  to 
exhibitors....  The  subject  requires  no  "asides'' 
here.  Practically  every  vital  point  of  view  is 
offered  under  the  title  Keeping  the  Theatre  Fit 
to  Prosper.  So  that  the  exhibitor  and  manager 
may  know  with  greatest  convenience  whose 
thoughts  and  experience  are  offered,  each  con- 
tributor is  identified  above  his  article.  There 
is  something  for  those  who  could  use  sugges- 
tions regarding  actual  procedure.  But  if  no 
more  were  offered  than  stimulating  ideas,  these 
articles  would  be  deeply  practical.  These  are 
no  times  for  the  easier  course  of  "watchful 
waiting."  Stimulation  is  needed.  For  through 
every  adversity — if  the  motion  picture  is  to 
maintain  its  high  place — "the  show  must  go  on." 

II  It  was  hardly  expected  that  the  radical  in- 
novation brought  forward  last  year  by  Ben 
Schlanger,  New  York  architect,  would  find 
practical  application  so  soon.  Ultimately,  of 
course,  for  the  theory  was  very  convincing. 
But  the  reversed  floor  slope  would  make  patrons 
go  up-hill !  And  they  had  been  going  down- 
hill so  long!  Such  a  turn-about-face  is  not  to 
be  forced  upon  the  public  without  courage  and 
forethought,  and  when  a  sizeable  investment 
is  involved,  courage  is  likely  to  be  less  than  the 
forethought.  The  Thalia  theatre  {The  Re- 
versed Floor  Slope  in  Practice)  is  so  close  to 
this  desk  that  we  have  been  able  to  appreciate 
its  interest  to  both  exhibitors  and  designers 
since  its  inception.  Its  significance  as  the  first 
theatre  to  employ  the  Schlanger  principle  is  not 
to  be  shadowed  by  other  features.  High  among 
these  others  we  would  place  its  immediate  loca- 
tion. Here,  too,  is  an  idea!  For  the  Thalia  is 
located  beneath  another  theatre,  in  the  sub- 
level  of  the  same  building.  Yet  few  patrons 
will  realize  either  that  there  is  such  proximity 
between  the  two  theatres,  or  that  the  Thalia  is 
really  in  a  basement  level  at  all !  Local  con- 
ditions influence  this,  of  course.  Ninety-fifth 
Street  slopes  off  abruptly  from  Broadway,  on 
which  the  upper  theatre  faces.  The  Thalia  en- 
trance is  on  95th  Street,  and  the  street  incline 
allows  the  entrance  to  be  on  the  street  level 
with  only  a  slight  descent  into  the  theatre 
proper.    This  descent,  moreover,  is  worked  out 


on  such  a  gradual  scale  that  it  is  scarcely 
noticeable.  ...  It  is  doubtful,  indeed,  if  the 
Thalia  could  have  been  built  with  such  ad- 
mirable characteristics  of  design  had  the  seat- 
ing floor  been  given  the  usual  slope  toward  the 
screen.  Obviously,  the  floor  would  have  had 
(o  be  carried  more  deeply  downward,  while  the 
rear  of  the  auditorium  would  have  lost  head- 
room where  it  is  needed  most.  This  influence 
of  the  reversed  floor  may  or  may  not  be  less 
important  in  most  applications,  but  the  fact  re- 
mains that  it  is  the  rear  of  the  auditorium  that 
needs  the  most  height,  without,  however,  forcing 
normal  horizontal  sightlines  into  a  vacam  and 
meaningless  area. ...  The  design  of  the  Thalia, 
however,  is  told  elsewhere.  What  is  not  told 
there  is  that  the  readiness  of  practical  exhibitors 
(the  operator  of  the  Thalia  has  over  30  houses 
in  New  York  City)  to  support  financially  the 
application  of  new  ideas  in  theatre  design,  is 
most  encouraging.  Many  of  those  ideas,  though 
theoretically  convincing,  prove  fallacious.  A 
few,  however,  come  to  represent  true  advance- 
ment. No  ideas  are  little  better  than  the  for- 
mer, while  from  the  latter  progress  is  born. 

II  The  contribution  from  C.  M.  Cutler  (Light- 
ing Your  Lobby  to  Make  It  Sell)  is  in  direct  re- 
sponse to  a  number  of  inquiries  from  managers 
and  exploitation  men.  Realizing  the  lobby  is 
the  theatre's  store-window,  they  also  have  ap- 
preciated that  old  methods  of  merely  putting  up 
a  number  of  display  frames  does  not  coincide 
with  modern  salesmanship  and  equipment.  Mr. 
Cutler  is  eminently  able  to  discuss  any  technical 
problems  concerning  display  lighting,  having 
for  years  been  a  member  of  the  research  engi- 
neering staff  of  the  General  Electric  Company 
at  Nela  Park,  Cleveland.  More  than  that,  how- 
ever, he  has  interested  himself  considerably  in 
theatre  lighting  (which  offers  so  many  op- 
portunities in  lighting  technique),  and  has,  in- 
deed, contributed  to  Better  Theatres  before 
on  this  subject. 

H  The  symposium  on  seating  problems  (Modern 
Seating  and  Chair  Maintenance)  is  continued 
in  this  issue  with  a  contribution  from  the  same 
engineer  who  wrote  for  it  in  the  March  12th 
issue.  A.  C.  Hofen  is  a  mechanical  engineer 
on  the  research  staff  of  the  American  Seating 
Company  at  Grand  Rapids,  Mich.  Another  au- 
thority on  seating  will  contribute  to  the  series 
in  the  next  issue  of  Better  Theatres. 

IT  One  of  the  leading  authorities  on  acoustics 
is  introduced  to  readers  of  Better  Theatres 
with  Transient  Distortion  Introduced  by 
Horn  Type  Speakers.  Vesper  A.  Schlenker  is 
a  New  York  consulting  acoustics  engineer.  He 
was  formerly  with  the  Bell  Laboratories,  where 
he  attained  groundwork  for  his  present  studies. 
He  has  been  doing  considerable  sound  test  work 
for  Radio-Keith-Orpheum. 

1T  Leo  T.  Parker  (Decisions  in  Theatre  Cases) 
is  a  regular  contributor  on  legal  subjects  to 
Better  Theatres.  He  h  a  Cin  innati 
attorney. 


NOTES 
on  WRITERS  and 
SUBJECTS  in  this  ISSUE 


10 


Better  Theatres  Section 


April  9,  1932 


W\mt  your  ERPI  SERVICE 
dollar  buys  


These  facts  show  how 
each  ERPI  Service  dollar 
protects  the  exhibitor 


I  54.1%  for  the  inspection  service  that 
prevents  trouble  —  rendered  by  600 
men  traveling  5,720,000  miles  a  year 
—  to  maintain  highest  standard  of 
tonal  quality. 

II  13%  for  emergency  and  appoint- 
ment calls  which  would  be  greater 
except  for  the  preventive  inspection 
service. 


Ill  13%  for  maintenance  of  35 
branch  offices,  173  other  service  points 
and  $750,000  stock  of  spare  parts 
which  make  possible  immediate  emer- 


gency repairs,  quick  replacements. 

IV  4.6%  for  replacements,  repairs 
and  improvements  made  at  ERPI 
cost  and  for  maintenance  of  Bureau 
which  reduced  repair  costs  46%  in 
1931— saving  exhibitors  over  $750,000! 

V  4.3%  for  general  administration 


and  engineering  which  make  possible 
efficient  nation-wide  service  and  uni- 
form quality  operation. 

VI  11%  for  protection  against  f  re 
loss  —  assuring  complete  replace- 
ment immediately  without  cost  to 
exhibitor. 


5  years  of  erpi  service  experience  made 
this  economic  dollar  division  possible 


Experience  with  more  than  8000  thea- 
tres proved  to  us  that  further  reducing 
the  number  of  preventive  calls  means 
increased  emergency  and  appointment 
calls!  CL  To  reduce  branch  points  and 
stocks  would  endanger  maintenance 
of  service  —  which  would  prove  costly 
to  the  exhibitor,  d,  ERPI's  protection 


against  fire  loss  by  immediate  replace- 
ment without  loss  of  time  is  an  econ- 
omy of  ERPI  service.  CL  All  economies 
made  possible  by  five  years  of  devel- 
oping the  present  efficiency  of  ERPI 
Service  have  been  reflected  in  repeated 
and  voluntary  adjustments  of  the  ser- 
vice charge. 


Wester 

SOUND 


THE 

VOICE 

OF 

ACTION 

Electric 

SYSTEM 


Rate  of  ERPI  Service 
charge  reduction 


1928    1929    1930  1951 


Northern  Electric  in  Canada 

Distributed  by 

Electrical  Research  Products  fttc. 

250  West  57th  Street.  New  York 


These  ERPI  economies 
have  resulted  in  savings 
of  more  than  $7,000,000 
yearly  to  exhibitors  — 
without  impairing  qual- 
ity and  performance. 


Issue  of  April  9,  1932 


LOOKINC  TOWARD  A  THEATRE 
FOR  THE  MOTION  PICTURE 


an  editorial 


THE  decision  of  Roxy  and  his  Radio-Keith-Orpheum 
confreres,  to  give  the  motion  picture  a  chance  to 
prove  itself  as  a  form  of  entertainment  capable  of 
standing  on  its  own  legs,  is  encouraging  to  those  who  re- 
gard the  cinema  as  this  advanced  age's  authentic  suc- 
cessor to  older — and  simpler — forms  of  theatrical 
amusement. 

The  Rockefeller  Center  motion  picture  theatre  will 
hold  use  of  its  stage  facilities  in  abeyance,  it  is  decided. 
Only  screen  entertainment  will  be  presented.  If  its 
world,  living  merely  by  virtue  of  manipulated  light,  can 
compete  successfully  with  the  reality  of  the  other  Rocke- 
feller Center  theatres,  the  motion  picture  will  continue 
to  have  a  monumental  home  in  that  impressive  venture. 
If  not,  Roxy  threatens  to  bring  on  the  girls  and  others 
three-dimensional. 

In  a  sense,  the  decision  is  quite  a  tribute  to  the  mo- 
tion picture  as  it  has  finally,  and  rather  swiftly,  de- 
veloped. Most  of  all,  however,  it  is  a  challenge.  What- 
ever Mr.  and  Mrs.  John  D.  Rockefeller,  Jr.,  expect  from 
their  "City,"  we  feel  pretty  sure  that  the  Voice  of  the 
RKO  will  be  consistently  raised  in  demand  of  at  least 
moderate  profits.  Strange  if  it  were  otherwise.  And 
thus  the  decision  to  give  the  motion  picture  a  tentative 
autonomy  seems  to  us  to  be  much  the  same  as  saying  to 
it,  "Well,  here's  your  chance.  You've  been  parading 
yourself  lately  as  the  peer  and  superior  of  your  fellow 
arts,  and  it  is  true  that  you've  come  to  reveal  consider- 
able talent.  Certainly  you  are  a  popular  sort  of  fellow. 
But  are  your  friends  merely  impressed  by  your  swell 
clothes  and  generosity?  Or  will  they  stick  with  you  be- 
cause you  mean  to  them  things  deeply  satisfying  which 
only  a  few  of  the  others  mean,  and  because  they  can  en- 
joy your  company  more  readily  than  that  of  any?  Let 
us  see!  And  remember  that  money  talks." 

The  screen  needs  not  Rockefeller  City's  affluence  to 
determine  its  destiny.  It  merely  has  happened  (except 
in  Hollywoodized  Los  Angeles)  that  other  enterprises, 
existing  within  the  film  industry  itself,  have  been  notice- 
ably unwilling  to  attempt  the  same  faith.  True,  RKO  is 
of  this  industry.  But  more  than  any  other  member  of  it, 
RKO  is  financially  interested  in  the  success  of  three- 
dimensional  entertainment.  And  precisely  like  the 
others,  RKO  is  primarily  interested  in  profits,  whatever 
be  the  legitimate  method  of  attaining  them. 

At  its  Rockefeller  City  theatre,  the  motion  picture  has 


a  chance  to  be  impressively  successful  as  a  great  en- 
tertainment art.  Failure  there  might  easily  influence  its 
destiny,  at  least  for  a  long  time.  Such  determination  of 
its  true  field,  of  course,  could  prove  desirable,  regard- 
less of  its  character.  After  all,  one  can  not  build  sub- 
stantially on  error.  Perhaps  with  all  its  intrinsic  genius,  its 
sound  and  the  color  to  come,  it  is  not  essentially — ob- 
jectively— so  very  much  above  the  nickel  and  dime  that 
nurtured  it.  Many  have  expressed  doubt  that  the  recent 
tendency  to  Broadwayize  the  cinema  has  been  in  ac- 
cordance with  its  true  talents.  We  ought  to  know  so 
that  we  can  order  our  plans  rationally,  and  maybe  Mr. 
Rothafel  and  his  confreres  are  now  to  help  us  find  out. 

If  the  film  makes  good  in  the  "big  way"  represented 
by  this  opportunity,  an  architectural  dilemma  is  also  like- 
ly to  be  solved,  and  the  solution  could  only  react  to  the 
improvement  of  screen  entertainment  as  the  public  re- 
ceives it.  That  is  to  say,  we  might  in  consequence  con- 
sider the  motion  picture  worthy  of  its  own  special  kind 
of  theatre. 

Even  the  architects  of  Rockefeller  City  have  admitted 
that  they  didn't  know  which  they  were  building  for  the 
most,  the  screen  or  the  stage.  Otherwise,  of  course, 
one  might  have  expected  that  a  project  so  aspiring  as 
this  one,  might  give  birth  to  something  like  an  ideal  mo- 
tion picture  theatre.  Innovations  still  on  the  fire  may 
yet  give  Theatre  No.  8  important  technical  distinction. 
The  fact  remains,  however,  that  its  architects  were  in- 
hibited by  the  same  restrictions  that  many  an  original, 
well  equipped  architect  has  encountered  with  the  result 
that,  perforce  or  not,  he  still  thinks  of  the  motion  picture 
theatre  essentially  in  the  terms  of  the  building  in  which 
our  fathers  saw  "East  Lynne." 

Even  if  Mr.  Rothafel  (aided  by  the  accounting  depart- 
ment) discovers  that  with  a  screen  the  stage  yet  "is  the 
thing,"  that  may  only  tend  to  throw  the  whole  destiny  of 
the  cinema  toward  the  small  low-admission  type  of  thea- 
tre. This  emphatically  is  no  attempt  at  prophecy.  We 
merely  wish  to  point  out  that  just  during  the  last  year  or 
two,  interest  in  this  type  of  cinema  has  contributed  ap- 
preciably to  the  technical  advancement  of  motion  pic- 
ture theatre  design.  If  it  proves  to  be  the  better  com- 
mercial medium  of  film  exhibition,  further  advancement 
might  well  be  accelerated.  Maybe  in  any  event,  the 
motion  picture  is  to  attain  its  own  theatre,  a  building  as 
delicately  adapted  to  it  as  its  own  vital  projectors. 


[ii] 


12  Better  Theatres  Section  April  9,  1932 

KEEPING  THE  THEATRE  FIT  TO  PROSPER 


to  be  or  not 
to  be.  I  suppose  those  words 
were  born  immortal  because 
they  had  already  long  ex- 
pressed a  common  issue,  and 
because  they  always  would. 
Most  of  us  have  been  con- 
fronted by  Hamlet's  question 
at  one  time  or  another,  with 
our  destiny  dependent  to  varying  extents 
upon  the  decision  we  make.  It  is  a  ques- 
tion most  recurrent  at  times  like  these. 

Show  business  has  an  answer  for  it 
characteristic  of  its  buoyant  disciples.  "The 
show  must  go  on!"  they  say.    But  must  it? 


JUDICIOUS  SELECTION 

By  GEORGE  SCHUTZ 

Editor  of  Better  Theatres 


Is  its  continuance  desired  or  possible  ?  That 
is  the  question,  and  some  definite  answer 
seems  to  me  generally  imperative,  because 
uncertainty  in  time  disturbs  established 
business  methods,  corrupts  the  spirit  of 
management   and   invites   the   worms  of 


neglect  in  upon  the  property. 

The  business  that  is  to  en- 
dure must,  it  seems  quite 
plain,  be  conducted  as  if  it 
were  meant  to  endure.  The 
decision  as  to  whether  it  is 
to  be  or  not  to  be,  is  deter- 
mined to  a  high  degree  by  the 
ability  or  willingness  of  the 
proprietor  to  conduct  it  on  that  basis. 
He  will  endeavor  to  adjust  his  overhead 
to  any  decrease  in  his  volume  of  busi- 
ness, but  he  will  not  seek  a  minimum 
overhead  that  jeopardizes  the  efficient 
and  effective  functioning  of  his  enterprise. 


April  9,  1932  Motion  Picture  Herald  13 

A  Symposium  offering  Timely  Informed  Thought  on 
Maintenance,   Rehabilitation  —  and  Show  Business 


These  truths  are  self-evident,  yet  at 
times  of  business  recession  one  notes  a 
tendency  to  forget  or  ignore  them.  Re- 
action to  changed  conditions  is  immediate 
and  often  ill  advised,  and  when  those  con- 
ditions are  prolonged,  managements  not 
only  may  attempt  further  retrenchment, 
but  may  ignore,  inadvertently  or  deliber- 
ately, the  depreciation  of  their  properties, 
which,  indeed,  may  have  been  accelerated 
by  their  very  policy  of  extreme  continued 
economy. 

A  business  man  in  a  non-amusement 
field  told  me  not  long  ago  that  one  of  the 
major  problems  of  his  company  was  how 
to  maintain  dealers'  stores  and  stocks.  The 
manufacturer  could  not  do  it  for  the 
dealer.  The  dealer  himself  had  to  be  con- 
vinced that  he  was  the  loser  when  his  stock 
was  not  attractively  merchandised  and 
when  it  was  not  kept  complete.  Similar 
observations  were  recently  reported  to  his 
stockholders  by  the  head  of  a  large  carpet 
concern.  In  such  instances,  it  is  a  strong 
temptation  for  the  manufacturer  to  with- 
draw dealer  rights  from  such  retailers  and 
turn  them  over  to  those  less  timid. 

THE    MERCHANDISING  of 

motion  pictures  is  peculiarly  dependent 
upon  aggressiveness.  It  has  to  be  espe- 
cially alive  to  buyer  interests  of  the 
moment,  and  in  no  other  business,  per- 
haps, is  display  so  important.  Only 
shrewd  and  timely  booking  can  here  meet 
stock  requirements.  Only  vigilant  inspec- 
tion and  adequate  maintenance  and  replace- 


EXTERIOR 


Banners  and  Cards 
Color  Hoods 
Electric  Signs 
Exterior  Cleanliness 
Flashers 
Floodlights 
General  Illumination 
Interchangeable  Letters  [~ 
Lamps 
Marquee 
Neon  Signs 
Poster  Frames 


□ 
□ 
□ 
□ 
□ 
□ 
□ 


ment  can  produce  continued  sales.  A 
characteristic  of  the  theatre  basically  dis- 
tinguishing it  from  most  other  retail  es- 
tablishments is  that  its  goods  are  consumed 
within  it,  immediately,  and  through  a 
process  in  which  the  "store"  itself  functions 
as  a  complex  mechanism.  Its  goods  are 
never  more  than  potentially  satisfactory  in 
themselves.  It  is  the  manner  of  their 
delivery  which  determines  their  ultimate 
merit.  Film  is  just  so  many  feet  of  cel- 
luloid in  a  can.  It  is  made  into  a  motion 
picture  entertainment  only  by  the  many 
instruments  of  the  theatre,  properly  co- 
ordinated and  working  efficiently. 

These  instruments  may  be  grouped  into 
three  major  classes — (a)  display,  (b)  en- 
vironment, and  (c)  reproduction.  The 
first  seeks  to  create  an  immediate  desire 
in  the  public  for  the  emotional  stimulus 
peculiar  to  the  dramatic  arts,  doing  this 
by  emphasizing  the  character  of  a  specific 
production  in  association  with  the  charm 
of  the  theatre  itself.  The  second  group 
of  theatrical  devices  attempts  to  effect  in 
the  customer  a  somewhat  exalted  sense  of 
well-being  derived  from  perfect  comfort  in 
surroundings  beautiful,  luxurious,  har- 
monious. The  third  class  completes  the 
process  of  making  a  motion  picture,  com- 
plementing the  technics  of  the  studio  to 
realize  at  last  the  finished  product. 

To  call  one  class  more  important  than 
the  other  would  be  to  invite  a  weakening 
of  the  theatrical  function  as  a  whole. 
There  are  elements  to  be  stressed,  of  course, 
most  of  these  lying  within  the  province  of 
reproduction  (projection,  sound,  acoustics, 
screen,  etc.).  However,  one  must  be  wary 
of  emphasis  that  obscures,  of  concentration 
that  leads  to  neglect,  for  the  public  is  not 
affected  by  some  factors  all  of  the  time, 
but  by  all  factors  at  least  some  of  the  time. 
Each  of  the  three  classes  of  theatrical  in- 
struments named  are  vitally  united  to  form 
the  whole  theatrical  enterprise,  and  any 
necessity  for  economy  is  not  being  met  ac- 
cording to  sound  business  principles  if  anv 
class  contributes  less  than  it  should. 

the  only  method  that  a 
policy  of  economy  may  wisely  dictate  is 
that  of  judicious  selection.  Inspection 
should  be  made  of  every  division  of  the 
theatre,  each  item  of  equipment  and  fur- 
nishings being  carefully  examined  for  its 
condition  and  present  bearing  on  the  ap- 
pearance or  efficiency  of  that  division  of 
the  theatre.  This  will  disclose  not  only 
what  items  need  repair  or  replacement,  but 
the  effect  of  each  fault  on  the  function 
of  the  theatre  as  a  whole,  and  even  if  strict 
economy  seems  imperative,  effective  main- 
tenance can  be  pursued  by  selecting  for 
repair  or  replacement  those  items  which 
have  been  found  to  exercise  the  greatest 


negative  influence.  Other  items,  though 
faulty,  may  be  wisely  denied  correction 
until  financial  stringency  relaxes.  In  one 
theatre  they  will  be  certain  things,  in  an- 
other theatre,  other  things.  To  postpone 
their  repair  or  replacement  does  not  con- 
stitute neglect  if  the  management  knows 
their  condition  and  the  significance  thereof 
to  his  business.  The  rest  of  the  equipment, 
furnishings  and  accessories  do  not  permit 
of  any  such  postponement,  and  they  should 
be  selected  for  immediate  attention.  There 
is  no  other  sound  business  way. 

Accompanying  this  and  associated  dis- 
cussions are  check-lists  of  equipment,  fur- 
nishings and  accessories  arranged  for  con- 
venience according  to  divisions  of  the  the- 
atre. They  lend  themselves  also,  and  with 
some  added  significance,  to  classification 
under  the  functional  dihisions. 

Considering  display,  we  should  want  to 
examine  such  items  as  the  marquee  frame, 
sign,  lamps,  color  hoods,  flashers,  letters, 
poster  frames,  bulletin  boards,  exterior 
cleanliness,  etc. — not  forgetting  that  since 
the  theatre  itself  is  a  setting  for  the  dra- 
matic attraction  and  also  has  a  charm  of 
its  own  to  sell,  much  that  contributes  to 
sheer  environment  is  usually  found  also 
to  have  display  value. 

Among  the  environmental  factors  can 
be  named  such  items  as  plaster  work,  paint- 
ing, chandeliers,  bracket  fixtures,  decorative 
metal  work,  brass  rails,  artificial  flowers, 
floor  coverings,  draperies,  fountains,  fur- 
niture, mirrors,  cove  and  similar  illumi- 
native devices  of  decorative  as  well  as  utili- 


LOBBY 


Box  Office  Safe 

□ 

Brass  Rails 

□ 

Bulletin  Boards 

□ 

Change  Makers 

□ 

Decorations 

□ 

Display  Frames 

□ 

Flooring 

□ 

Lobby  Rope 

□ 

Rubber  Mats 

□ 

Ticket  Booths 

□ 

Ticket  Choppers 

□ 

Ticket  Register 

□ 

14 


Better  Theatres  Section 


April  9,  1932 


AIR  CONDITIONING 


A  •               1  i 

Air  washer  systems 

□ 

Driving  belts 

i  1 

□ 

Heating  ducts 

i — i 
□ 

Insulation 

□ 

Motors 

□ 

Noisy  fans 

□ 

Refrigerating  plants 

□ 

Temperature  control 

□ 

Ventilators 

□ 

tarian  character,  organ  grilles,  organ  con- 
sole, perfumers,  chairs,  air  conditioning 
facilities,  stage  curtains,  and  so  on. 

It  is  not  within  my  particular  province 
to  go  into  detail  regarding  specific  methods 
of  inspection,  repair  and  replacement,  but 
it  may  not  be  amiss  to  digress  a  little  from 
my  precise  theme  to  emphasize  the  funda- 
mental importance  of  chairs  to  the  success 
of  the  show.  Perhaps  it  is  unnecessary  to 
insist  upon  this  emphasis  here.  But  if  it  is 
unnecessary,  then  many  a  theatre  is  being 
flagrantly  neglected  in  this  respect.  It  seems 
that  seating  was  not  always  what  it  should 
have  been  even  in  the  boom  times.  Now 
one  notes  an  increase  in  the  number  of 
chairs  that  are  noticeably  uncomfortable  or 
annoying.  The  seats  have  lost  their  original 
tilt,  causing  one  to  feel  as  though  he  is  con- 
stantly in  danger  of  sliding  to  the  floor  and 
as  if  he  should  brace  himself  on  the  stand- 
ards of  the  seat  in  front.  Or  the  seats  won't 
come  up,  or  they  won't  go  down.  And 
backs  are  loose.  These  are  the  more  ex- 
treme cases,  but  in  others  lesser  faults  have 
immense  negative  influence  on  the  patron. 
They  indicate  something,  and  that  some- 
thing is  in  reference  to  the  management. 
They  color  the  patron's  thoughts  regarding 
the  theatre  as  a  whole,  and  if  too  fre- 
quently encountered,  they  belittle  the  mo- 
tion picture  as  entertainment.  I  am  speak- 
ing of  the  public  now,  and  no  exhibitor 
need  be  told  what  a  touchy,  sensitive,  alto- 
gether temperamental  animal  Mr.  John 
Public  is  today.  The  faulty  chair — the 
shifty,  or  creaky,  or  stubborn,  the  sliding, 
in  short,  the  uncomfortable  theatre  chair — 
gives  him  a  pain  where  and  when  he  sits 
while  trying  to  lose  himself  in  sensations 
less  of  his  everyday  world. 

It  is  in  the  chair,  indeed,  that  the  effect 
of  environment  upon  the  patron's  reaction 
to  the  technics  of  the  theatre  is  most  direct. 
Here  certainly  no  accessible  dollar  should 
be  spared  to  assure  conditions  approach- 
ing perfection. 

Reproduction  endows  everything  con- 
cerning projection  (both  image  and  sound) 
and  acoustics  with  an  importance  that  per- 
mits of  little,  if  any,  slighting.    In  addi- 


tion there  are  such  important  items  as  the 
screen,  screen  borders,  dimmer  control 
systems,  stage  lighting,  spots  and  effect 
machines,  curtain  control  devices,  organ 
and  orchestra  lifts,  scenery  and  many 
others,  not  to  mention  still  more  which 
are  of  minor  importance  but  which  still 
play  a  part  in  the  whole  process  of  "put- 
ting on  the  show." 

Necessity  makes  its  own  compromises. 
What  to  leave  out  and  what  to  include  in 


at  the  coming  meeting 
of  the  Society  of  Motion  Picture  En- 
gineers, to  be  held  in  Washington,  May  9- 
12,  unusual  attention  will  be  given  to  the 
practical  projection  problems  of  the  motion 
picture  theatre.  I  have  been  a  member  of 
the  society  for  15  years,  and  at  no  time 
during  all  that  period  has  it  taken  up  so 
seriously  the  practical  problems  of  this 
field.  This  has  not  been  due  to  indiffer- 
ence, but  was  largely  the  result  of  the  in- 
dustry's failure  to  realize  more  fully  that 
technical  conditions  play  an  important  part 
in  the  showing  of  motion  pictures.  Mo- 
tion pictures  are  entirely  the  result  of  il- 


SOUND  EQUIPMENT 

Amplifiers 

□ 

Condensers 

□ 

Control  panels 

□ 

Dynamic  units 

□ 

Exciter  lamps 

□ 

Horns 

□ 

Horn  lifts,  towers 

□ 

Loud  speakers 

□ 

Photo  electric  cells 

□ 

Pickups 

□ 

Sound  couplings 

□ 

Sound  head 

□ 

Sound  screen 

□ 

Storage  batteries 

□ 

Turn  tables 

□ 

Volume  controls 

□ 

any  single  instance  can  usually  be  deter- 
mined without  sacrificing  too  much  of 
what  is  desired.  It  can  not  be  done  at 
random,  however — in  ignorance  of  the 
true  conditions.  First,  planned  inspection. 
Then  judicious  selection.  And  then — if  the 
show  is  to  go  on,  not  only  for  the  present, 
but  in  future — adequate  correction  of 
those  elements  which  weaken  the  aggregate 
effectiveness  of  the  theatre  in  its  mission  to 
the  public. 


lusion,  and  technical  defects  greatly  reduce 
the  entertainment  value  of  the  perform- 
ance. If  the  entertainment  value  is  re- 
duced, the  patron  is  less  likely  to  return 
when  in  need  of  relaxation,  and  the  influ- 
ence of  this  eventually  shows  itself  in  re- 
duced box-office  receipts.  Somebody  said 
many  years  ago,  "To  get  them  in  the  first 
time  is  easy.  To  get  them  out  is  easy.  It 
is  getting  them  back  again  that  is  not  so 
easy."  The  theatre  owner  or  manager, 
therefore,  will  do  well  to  consider  seriously 
the  importance  of  presenting  the  picture  in 
the  best  possible  way  from  a  technical 
standpoint. 

The  theatre  executive  has  little  or  no  in- 
fluence over  the  production  of  motion  pic- 
tures, but  he  has  almost  complete  control 
over  their  presentation.  Yet,  strange  to  say, 
in  many  instances  he  is  not  informed  about 
this  side  of  his  responsibilities.  It  is  a 
mistake  for  the  owner  to  think  that  he 
must  become  an  expert  himself.  It  is  his 
duty  to  get  good  men,  know  good  work 
when  he  sees  it  and  be  willing  to  cooperate 
in  every  possible  way  to  maintain  the  high- 
est projection  standards. 

Any  one  of  a  large  number  of  apparently 
small  defects  will  have  a  decided  effect  in 
destroying  the  illusion  which  the  producer 
has  sought  to  create  through  the  employ- 
ment of  a  long  list  of  artists  and  technical 
experts. 

The  theatre  executive  should  realize  the 
value  of  keeping  his  projection  and  other 
equipment  in  the  best  possible  condition, 
and  this  can  only  be  done  by  constant  in- 
spection. Care,  experience,  skill  and  pride 
in  their  work  can  be  developed  in  the 
projectionist  by  the  theatre  owner  if  he  is 
reasonably  interested  in  his  employees,  and, 
of  course,  they  are  the  one  who  will  keep 
equipment  in  the  right  condition,  or  report 
when  it  is  not.  The  intermittent  sprocket 
for  example,  is  a  comparatively  small  part 
of  a  projector,  but  it  is  of  vital  importance. 
Without  a  smoothly  running  sprocket  it  is 
impossible  to  have  steady  projection,  and  as 
soon  as  the  teeth  show  signs  of  wear  they 
should  be  replaced.  The  time  to  replace 
the  sprocket  is  not  when  projection  shows 
notable  faults,  since  wear  on  even  a  single 


CHECKING  PROJECTION 

By  HERBERT  CRIFFEN 

Engineer,  International  Projector  Corporation 


April  9,  1932 


Motion  Picture  Herald 


15 


tooth  will  do  a  lot  of  harm.  An  unsteady 
picture  will  cause  eye-strain,  and  an  under- 
cut sprocket  tooth  damages  the  fine  edge 
of  the  sprocket  holes,  which  eventually  re- 
sults in  print  replacement.  Excessive  film 
replacement  constitutes  a  heavy  overhead, 
which  in  the  end  somebody  milst  pay  for. 
And  so  on,  throughout  the  entire  projection 
department. 

The  theatre  owner  should  also  keep  in 
mind  the  possibility  of  fire,  which,  of  course, 


periodical  rehabilitation 
of  sound  equipment  involves  consideration 
of  (a)  those  factors  which  are  common 
to  every  part  of  the  equipment,  and  (b) 
those  which  are  peculiar  to  each  separate 
portion  of  it.  Although  these  two  classifi- 
cations overlap  to  some  extent,  maintain- 
ing the  distinction  will  contribute  to  the 
clarity  of  this  discussion. 

I 

Common  Factors 

Vibration 

vibration  may  be  trans- 
mitted through  a  seemingly  solid  floor  to 
apparently  rigid  apparatus,  or  it  may  be 
electrically  created  in  such  apparatus.  The 
vibration  surrounding  the  projector  head, 
and  its  effects,  may  be  regarded  as  one  of 
the  problems  peculiar  to  that  portion  of 
the  apparatus.  The  present  discussion  re- 
lates to  more  general  forms  of  that  trouble, 
such  as  may  affect  any  portion  of  the  ap- 
paratus. The  effects  of  vibration  are  harm- 
ful chiefly  to  nut-and-bolt  connections,  and 
to  soldered  contacts. 

In  any  general  check-up  of  sound  equip- 
ment, nut-and-bolt  connections  (both  elec- 
trical and  merely  physical)  should  be  care- 
fully checked,  and  tightened  wherever  vi- 
bration has  loosened  them.  The  addition 
of  lock-washers  is  indicated  wherever  tight- 
ening has  been  found  necessary.  Power 
transformers,  which  are  exceptionally  sub- 
ject to  electrically  created  vibration,  should 
be  given  especial  attention.  Often  these 
transformers  will  be  so  constructed  that 
only  nuts  and  bolts  hold  them  together. 
Whenever  such  nuts  loosen  so  far  that  the 
thin  metal  strips,  or  laminations,  of  the 
transformer  are  free  to  vibrate,  an  a.c. 
hum  is  introduced  into  the  sound. 

Loud  speakers  and  their  immediate  sur- 
roundings are  also  somewhat  subject  to 
electrically-created  mechanical  vibration. 
In  the  case  of  some  types  of  speakers,  loss 
of  volume  can  occasionally  be  traced  to  the 
fact  that  the  bolt  holding  the  copper-oxide 
rectifier  units  together  has  become  loos- 
ened through  the  vibrations  of  the  speaker. 

Soldered  contacts  are  often  subject  to 
deterioration  through  vibration.    Even  a 


is  the  result  of  damaged  film  caused  by  de- 
fective parts.  The  intermittent  sprocket 
has  been  selected  as  an  outstanding  cause 
of  poor  projection  and  danger,  but  there 
are  many  other  parts  which  will  cause  much 
harm  if  neglected.  "A  stitch  in  time  saves 
nine,"  and  "an  ounce  of  prevention  is  worth 
a  pound  of  cure."  The  theatre  executive 
will  be  wise  to  avoid  the  possibility  of  un- 
wise economy  that  may  be  induced  by  cur- 
rent business  conditions. 


perfect  contact  may  be  weakened,  when 
the  mass  of  the  solder  is  small  or  vibra- 
tion is  great ;  and  imperfections  are  brought 
to  light  that  without  vibration  might  never 
give  any  trouble.  This  is  especially  true 
of  cold  joints  and  resin  joints.  These  will 
sometimes  carry  current  without  trouble 
for  months  or  even,  more  rarely,  for  years, 
until  they  give  way  suddenly  and  perhaps 
stop  a  show.  (Aside  from  the  effects  of 
vibration,  electro-chemical  action  between 
two  metals  may  result  in  corrosion  of  a 
soldered  contact,  especially  when  an  acid 
flux  has  been  used.) 

Since  bad  soldering  may  reveal  itself, 
or  good  soldering  deteriorate,  after  almost 


LIGHTING 

Automatic  switches 

□  • 

Batteries 

□ 

Cove  lighting 

□ 

Decorative  Lamps 

□ 

Dimmers 

□ 

Directional  Signs 

□ 

Emergency  lighting 

systems 

□ 

Exit  signs 

□ 

Fixtures 

□ 

Fuses 

□ 

Lamps 

□ 

Orchestra  lights 

□ 

Panel  boards 

□ 

Switchboards 

□ 

Wiring 

□ 

SEATING 

Acoustic  values 

□ 

Aisle  lights 

□ 

Broken  seats 

□ 

Chairs 

□ 

Chair  anchor  bolts 

□ 

Chair  cement 

□ 

Chair  covers 

□ 

Hat  holders 

□ 

Hinge  noise 

□ 

Upholstering 

□ 

any  interval,  periodic  inspection  of  this 
matter  should  be  continued  throughout  the 
life  of  the  equipment — and  will  as  a  mat- 
ter of  course  constitute  part  of  any  general 
inspection.  Those  soldered  contacts,  which 
were  made  in  the  projection  room — as  part 
of  process  of  joining  the  several  portions 
of  the  equipment  during  installation,  will 
naturally  be  given  chief  attention,  since 
they  may  always  be  regarded  as  having 
been  made  under  adverse  conditions,  per- 
haps by  workmen  not  thoroughly  familiar 
with  that  kind  of  work.  But  trouble  with 
the  factory-made  contacts  within  each  sep- 
arate piece  of  apparatus,  although  less  com- 
mon, is  far  from  being  unknown,  and  those 
contacts  can  not  be  neglected  with  safety 
upon  any  theory  that  they  were  made  un- 
der supposedly  ideal  conditions.  Experience 
shows  that  the  factory  is  sometimes  far 
from  infallible. 

Complete  check  for  bad  joints,  and  re- 
soldering  as  necessary,  should  be  a  periodic 
routine. 

Dirt 

Dirt — according  to  its  classical  defini- 
tion of  "matter  out  of  place" — calls  for 
chief  attention  in  any  general  overhaul  of 
equipment.  In  the  generic  projection  room, 
dirt  is  principally  of  two  kinds — grease  and 
carbon  dust.  Occasionally  concrete  dust 
from  the  projection  room  floor  may  com- 
plicate matters  slightly. 

Carbon  dust  in  any  exposed  contact,  as 
on  a  switch,  key,  rheostat  or  vacuum  tube 
socket,  tends  toward  noisy  sound.  Carbon- 
tetrachloride  is  a  good  cleanser — so  is  an 
ordinary,  red-pencil  eraser.  Grease  mixed 
with  carbon  dust  may  form  a  species  of 
mud  or  "custard,"  with  consequent  micro- 
phonic sound,  high  resistance  short-circuits, 
and  other  forms  of  trouble.  Moreover,  oil 
and  grease  lead  to  deterioration  of  rubber. 
Rubber  pads,  buffers  and  connectors  which 
have  become  oil-soaked — are  in  line  for  re- 
placement ;  rubber-covered  wires  or  cables 
when  saturated  with  oil  may  give  rise  to 
noisy  sound  and  should  also  be  replaced. 


YOUR  SOUND  EQUIPMENT 

By  AARON  NADELL 

Sound  and  Projection  Engineer 


16 


Better  Theatres  Section 


April  9,  1932 


A  general  inspection  and  overhauling  is  the 
time  when  wires  and  cables  that  ordinarily 
are  hidden  in  flexible  conduit  or  otherwise 
concealed  should  be  brought  to  light  and 
inspected  for  signs  of  oil-saturation,  when- 
ever they  are  so  located  that  this  form  of 
trouble  is  even  remotely  possible.  Am- 
plifiers or  other  apparatus  that  may  be 
subject  to  collecting  oil  or  grease  should 
be  gone  over  thoroughly  and  washed,  if 
necessary,  with  carbon-tetrachloride  or 
other  cleaning  fluid.    Switches,  rheostats 


and  other  contacts  that  may  have  become 
subject  to  dirt,  but  are  too  difficult  of 
access  for  ordinary  inspections,  should  be 
thoroughly  overhauled  and  cleaned  at  these 
special  times. 

Heat 

Rubber  is  affected  by  heat,  as  well  as 
by  oil  or  grease.  Heat  also  breaks  down 
other  forms  of  insulation,  baking  out 
wax  or  tar  which  may  have  been  used  to 
fill  condenser  or  transformer  cases,-  or  to 
{Continued  on  page  112) 


PROPER  INSPECTION 

By  CHARLES  ("CHICK")  LEWIS 

Editor,  Managers'  Round  Table,  Motion  Picture  Herald 


if  some  showmen  are  a 
bit  careless  about  keeping  a  close  check  on 
their  theatre's  equipment,  or  perhaps  are 
leaving  it  to  others  to  watch  closely,  check 
it  off  as  a  hang-over  from  the  good  old 
boom  days  of  show  business. 

Whether  we  like  to  admit  it  or  not,  it 
remains  a  fact,  nevertheless,  that  when 
profits  were  large,  personal  interest  in  the 
physical  equipment  of  the  theatre  was  re- 
laxed. That  goes  not  alone  for  show  busi- 
ness, but  for  lots  of  other  businesses  as  well. 
It  is  when  profits  start  dwindling  until  the 
eye  detects  a  shade  of  red  that  we  begin  to 
sit  up  and  take  notice  about  this  repair  bill 
and  that  piece  of  new  equipment  made 


FOYER 

Admission  signs 

□ 

Artificial  flowers 

□ 

Carpets 

□ 

Carpet  cushion 

□ 

Curtains,  drapery 

□ 

Decorative  lamps 

□ 

Directional  Signs 

□ 

Drinking  fountains 

□ 

Exit  signs 

□ 

Furniture 

□ 

Lighting  fixtures 

□ 

Mirrors 

□ 

Usher  Signal  systems 

n 

Vending  machines 

□ 

necessary  through  what  we  once  considered 
"ordinary"  wear  and  tear.  Therefore, 
keeping  in  mind  the  everpresent  idea  of 
holding  expenses  and  costs  down  to  a  min- 
imum, let  us  take  a  stroll  through  the 
theatre  and  see  where  immediate  attention 
is  necessary  with  the  thought  uppermost 
that  a  few  cents  well  spent  today  may  save 
hundreds  of  dollars  later. 

It  has  been  proved  many  times  in  the 
past  that  it  is  far  more  economical  to  take 
care  of  what  you  have  than  to  permit  de- 
preciation to  get  the  upper  hand.  This  goes 
for  almost  every  detail  of  your  theatre,  and 
if  you  can  keep  your  house  in  proper  con- 
dition you  will  soon  find  that  it's  a  cheaper 
process  than  letting  things  "go  to  the  dogs" 
with  the  resultant  loss  of  good  will  and 
with  costly  breakdowns. 

Here  we  are  standing  across  the  street 
from  our  theatre.  Our  critical  eye  is  taking 
in  every  detail  of  that  front.  Is  it  inviting, 
clean,  bright  and  cheerful?  Or  is  it  dirty, 
dilapidated,  gloomy  and  beginning  to  look 
like  a  morgue,  rather  than  a  place  of  en- 
tertainment? 

Your  signs.  The  upright  and  the  mar- 
quee. Will  they  stand  a  new  coat  of  paint 
and  a  relamping?  This  portion  of  your 
front  may  not  stand  out  as  the  best  looking 
spot  during  the  day,  but  don't  forget  that 
after  dark  it  is  supposed  to  be  the  bright 
spot  of  the  street  at  that  point.  Possibly 
the  flasher  lamps  have  been  in  service  so 
long  that  they  are  faded  and  give  a  sickly 
appearance  when  turned  on.  If  the  color 
has  been  applied  on  the  outside  there  may 
be  a  possibility  of  cleaning  it  off  and  re- 
dipping. 

Ditto  for  the  marquee  flashing  border. 
And  the  attraction  letter  channels.  When 
were  they  last  cleaned  and  given  a  coat  of 
white  enamel  to  help  reflect  the  lights 
through  the  letters?  The  letters,  too — are 
they  wiped  off  before  being  used  each 
change,  or  have  they  accumulated  a  smudge 
of  dirt  so  as  to  make  reading  them  from  a 
distance  simply  impossible? 

Another  detail  of  a  theatre  front  which 
has  often  been  sadly  neglected  is  the  stone 


STAGE 


Asbestos  curtains 
Border  lights 

Color  plates  Q 
Counterweight  systems  [H 


Curtain  control 

Curtain  tracks 

Cyclorama 

Dimmers 

Footlights 

Olivettes 

Rigging 

Screen 

Screen  adjusters 
Scenery 
Spotlights 
Stage  hardware 
Switchboards 


□ 
□ 
□ 
□ 
□ 
□ 
□ 
□ 
□ 
□ 
□ 
□ 
□ 


work.  Did  you  know  that  several  different 
acids  are  available  at  a  very  low  cost  which 
can  be  used  on  certain  types  of  stone  work 
to  renew  its  finish  and  clean  off  the  dirt? 
Possibly  not.  Well,  it  is  so  nevertheless, 
and  this  should  be  used  several  times  a  year. 
The  better  theatres  never  let  their  stone 
work  become  real  dirty.  It  is  cleaned  every 
week  if  necessary. 

Then  we  walk  over  from  across  the 
street  for  a  closer  view  and  inspection  of 
the  outside  frames  and  under  the  marquee. 
Here  we  will  find  after  a  long  and  hard 
winter  that  the  old  weather  man  has  been 
rather  hard.  Especially  on  those  frames. 
But  a  good  cleaning,  sometimes  with  soap 
and  warm  water,  will  help  get  the  dirt  off, 
then  a  little  stain  and  a  coat  of  varnish 
will  complete  the  spring  cleaning  process, 
and  you  have  clean  and  bright-looking 
frames  to  match  the  rest  of  your  renewed 
front  and  signs. 

Surfaces  under  the  marquee  may  call  for 
another  good  washing,  then  a  coat  of  flat 
white  and  a  finishing  coat  of  white  enamel. 
The  bulbs  can  be  wiped  off  with  a  damp 
cloth  and  that's  about  all  the  attention  they 
should  require,  provided  they  are  still 
burning  and  not  broken  or  dead,  in  which 
case,  of  course,  they  should  be  replaced. 

And  how  about  that  outside  box  office? 
It  is  your  theatre's  first  point  of  contact 
with  the  patron,  and  not  only  should  it  be 
kept  in  condition  at  all  times,  but  the 
cashier  sitting  inside  should  reflect  a  cheer- 
ful inviting  atmosphere. 


A  pril  9,  1932 


Motion  Picture  Herald 


17 


MAINTENANCE 

Accounting  systems 
Chewing  gum  remover  []] 


Cutout  machines 

Date  strips 

Disinfectants 

Film  cement 

Floor,  tile  cleaners 

Janitor  supplies 

Lubricants 

Metal  polish 

Programs 

Safety  ladders 

Slides 

Tickets 

Trailers 

Uniforms 

Vacuum  cleaning 
equipment 

Wall  board 


□ 
□ 
□ 
□ 
□ 
□ 
□ 
□ 
□ 
□ 
□ 
□ 
□ 
□ 

□ 
□ 


Now  let  us  look  those  entrance  doors 
over  carefully,  because  they  have  been  sub- 
jected to  some  of  the  hardest  treatment  of 
the  year.  Kids  mark  them  up.  Polishing 
the  brass  door  pulls  and  plates  takes  away 
a  goodly  share  of  the  painting,  and  nature 
does  the  rest  in  the  havoc  of  the  winter's 
worse  Aveather.  By  all  means  treat  those 
doors  as  an  important  part  of  your  theatre. 
It  is  through  them  that  the  patron  must 
enter,  and  it  is  far  from  an  inviting  en- 
trance if  they  look  like  the  portals  of  a 
junk  shop.  Repainting  them  several  times 
in  the  course  of  a  year  is  none  too  often 
and  it  always  enhances  your  theatre's  front. 


although  the  expression 
has  been  used  in  connection  with  the  front 
of  a  theatre,  your  lobby  is  more  of  a  show- 
window  than  your  front.  It  is  inside  the 
lobby  that  folks  generally  congregate  to 
Avait  for  friends  who  are  going  to  join  them 
at  your  shoAV.  It  is  here  that  they  are  first 
attracted  to  your  special  announcements  of 
coming  attractions,  and  it  is  here  that 
your  best  "front"  should  be  put  on. 

The  average  theatre  lobby  contains  com- 
ing attraction  frames,  special  displays,  ani- 
mated or  art  sets,  and  dozens  of  other 
slants,  all  designed  to  catch  the  eye  and 
interest  of  those  who  frequent  your  theatre. 
It  is  here  that  they  first  feel  the  warmth 
and  comfort  of  your  theatre.  And  it  is 
here  that  you  ought  to  make  them  "shop" 
around   Avhile   strolling   through    to  the 


auditorium.  Pay  strict  attention  to  all 
those  frames,  display  sets  and  other  parts 
of  your  lobby,  and  see  that  the  lighting  is 
in  good  condition.  The  entire  set-up 
should  radiate  a  feeling  of  brightness,  com- 
fort and  good  taste. 

Before  passing  through  the  lobby  and 
into  the  auditorium,  we  would  also  call 
your  attention  to  the  floor  of  the  lobby. 
No  matter  what  type  of  floor  you  may 
have,  it  must  be  as  spotlessly  clean  as  one 
can  make  it.     Some  houses  have  marble 


floors,  others  tile  or  terrazzo,  and  still 
others  some  form  of  composition  tiling.  Re- 
gardless of  what  your  floor  is  made  up  of, 
you  should  be  certain  that  it  is  mighty 
clean.  If  dirty,  then  all  your  other  efforts 
to  effect  a  bright  lobby  will  go  for  nought. 
This  is  a  feature  of  your  lobby  that  must 
never  be  neglected. 

A  final  glance  should  take  in  the  wall 
space  not  covered  by  frames  or  other  dis- 
plays and  the  ceiling.    Perhaps  a  little  re- 
( Co  >;  tinu  ed  o  n  page  112) 


MAINTENANCE  VALUES 

By  H.  E.  McFarland 

Maintenance  Engineer 


THE      EXPRESSION,  JU- 

dicious  selection,"  used  in  another  article, 
should  not  be  confused  Avith  any  procedure 
of  normal  maintenance.  Judicious  selec- 
tion itself  cannot  make  up  for  the  omissions 
of  maintenance.  It  has  application  to 
situations  in  Avhich  many  operators  find 
themselves  by  reason  of  neglect  through 
curtailed  budgets,  by  reason  of  transfer  to 
them  of  run-down  property,  or  by  reason 
of  careless  management.  It  can  also  be 
used  in  reference  to  periodic  renovation 
usually  taking  place  during  the  period  of 
lessened  activity  in  any  particular  situa- 
tion. It  is  in  the  latter  case  that  the  term 
has  special  application  and  meaning  at  this 
time,  when  all  expenditures  are  carefully 
weighed  before  being  made,  and  when 
extra  thought  is  being  given  to  omission, 
rather  than  commission. 

The  fact  remains,  however,  and  must 
be  borne  in  mind,  that  the  merchandiser 
of  theatrical  entertainment  must  first  get 
his  patrons  into  his  establishment,  follow- 
ing Avhich  he  should  provide  them  such  un- 
obstrusive  comfort  and  convenience  that 
they  may  enjoy  his  wares,  however  limited, 
Avith  no  thought  of  the  methods  employed. 
This  comfort  and  convenience  applies  to 
the  patron's  physical  self  and  must  include 
all  of  his  senses. 

There  are  several  methods  of  securing 
continued  patronage  among  which  the  first 
and  most  important  one  is  a  reputation  for 
good  shows  (good  pictures,  if  you  will), 
but  the  best  of  pictures  cannot  hold  that 
patronage  if  the  elements  of  comfort,  con- 
venience, service,  sight  and  sound  are 
missing  in  any  measurable  degree. 

Other  methods  of  drawing  patronage 
initially  are  advertising,  offers  of  prizes  or 
rewards,  and  what,  for  a  better  term, 
might  be  called  personality — personality  as 
expressed  and  exhibited  in  the  theatre  it- 
self, or  as  exemplified  in  its  personnel,  or 
in  the  manner  of  its  shoAvmanship.  All  of 
those  methods  likewise  fail  in  their  purpose 
if  the  elements  previously  mentioned  are 
absent  either  entirely  or  in  part. 

It  is  therefore  imperative  that  relative 
to  competitive  plants  in  its  admission  class 
or  relative  to  competitive  entertainment  of 


comparable  cost  your  theatre  and  my  thea- 
tre must,  in  those  elements  previously 
mentioned,  equal  or  surpass  its  competition 
or  its  right  to  live  and  prosper  is  in 
jeopardy. 


it  is  not  the  province 
of  this  discourse  to  treat  upon  theatre  con- 
struction and  design,  or  shows  and  show- 
manship, as  applied  to  the  stage  or  screen, 
but  rather  to  discuss  informally  that  show- 
manship Avhich  makes  the  most  use  of  the 
material  things  at  hand  for  the  purpose  of 


AUDITORIUM 

Acoustical  treatment 

□ 

Carpets 

□ 

Carpet  cushion 

□ 

Cove  lighting 

□ 

Decorative  scheme 

□ 

Directional  signs 

□ 

Draperies 

□ 

Lighting  fixtures 

□ 

Music  stands 

□ 

Orchestra  lifts 

□ 

Organs 

□ 

Organ  Grilles 

□ 

Organ  heaters 

Organ  lifts 

□ 

Perfumers 

□ 

Wall  coverings 

□ 

Wall  hangings 

□ 

18 


Better  Theatres  Section 


April  9,  1932 


drawing  in  a  continued  patronage,  and 
providing  for  that  patronage  the  ease,  com- 
fort and  convenience  that  it  should  be  en- 
titled relatively  to  expect. 

As  Mr.  Schutz  has  so  aptly  expressed  it, 
the  theatre  must  "display"  its  wares,  must 
provide  an  unobtrusive  "environment," 
and  must  adequately  "reproduce"  its  stock 
in  trade. 

Its  display  consists  of  its  exterior  as- 
pects, its  vertical  and  marquee  signs,  its 
lighted  soffits,  its  display  frames,  its  attrac- 
tion signs,  its  box  office  and  the  general  il- 
lumination of  its  front. 

It  would  seem  unnecessary  to  state  that 
there  can  be  no  selection  as  to  illumination, 
or  in  other  words,  that  all  bulbs  and  all 
neon  must  be  continually  ready  to  do  their 
part  in  the  whole. 

As  to  the  other  physical  aspects  of  dis- 
play, it  may  be  seriously  asserted  that  the 
actual  finish  has  not  the  importance  of 
completeness  of  finish,  or  in  other  words, 
that  in  the  application  of  selection  it  is 
important  that  all  portions  must  be  covered 
with  a  finish  and  that  all  parts  be  intact. 
Beyond  this,  steam-cleaning  or  sand-blast- 
ing the  facade,  repainting  the  signs,  soffits, 
frames,  entrance  and  box  office  become  en- 
tirely dependent  upon  the  budget,  and 
may  in  part  be  omitted,  and  hand-cleaning 
by  the  theatre  staff  resorted  to.  Neatness 
and  cleanliness,  however,  are  imperative. 

In  solving  your  display  problem,  there- 
fore, make  sure  that  no  member  or  part 
is  missing  or  unfinished,  that  the  whole  is 
clean,  and  then  apply  your  limited  paint 
budget  first  to  your  soffit,  second  to  your 
frames  and  entrance,  and  latterly  to  your 
signs,  bearing  in  mind  that  glass  enamel 
followed  by  spar  varnish  should  always  be 
the  medium  for  soffit,  and  that  preferably 
a  clear  white  be  used,  following  which 
regular  washing  will  preserve  the  appear- 
ance and  defer  future  renovations.  The 
use  of  spar  varnish,  or  its  equivalent  in 
lacquer,  is  always  indicated  for  these  ex- 
terior locations. 


it  should  also  be  ap- 
parent that  there  can  be  no  selection  in 
reference  to  the  mechanical  action  of  dis- 
play. Interrupted,  jumpy,  or  faulty  flasher 
action  should  not  be  permitted  or  tolerated, 
and  where  operators  are  unable  or  unwill- 
ing to  maintain  or  replace  equipment  of 
this  nature,  resort  should  be  had  to  those 
companies  which  contract  to  install  and 
maintain.  There  should  be  no  procrasti- 
nation in  respect  to  this  feature,  unless  re- 
sort is  had  to  steady  burning  in  an  unsur- 
mountable  emergency,  and  then  only  in 
those  situations  where  steady  burning  does 
not  manifestly  destroy  an  illusion. 

The  instrument  of  "display"  does  not 
end  with  the  show  window  of  the  theatre 
forever,  but  must  be  considered  in  its  in- 
terior relationship  to  environment  as  well. 
However,  the  same  principal  of  complete- 
ness of  finish  and  part  can  here  be  reap- 
plied. Your  patrons  should  be  able  to  pass 
through  your  house  without  the  walking 
surface  being  called  to  attention  by  incon- 
gruity or  omissions  in  its  parts,  and  cer- 
tainly not  with  actual  danger  confronting 


PROJECTION 


Adapters 

□ 

Cable 

□ 

Color  wheels 

□ 

Dissolvers 

□ 

Effect  discs 

□ 

Effect  projectors 

□ 

Film  cabinets 

□ 

Film  cement 

□ 

Film  cleaning  machines 

□ 

Film  perforator 

□ 

Film  speed  indicator 

n 

Film  splicer 

□ 

Motors 

□ 

Motor  generators 

□ 

Panelboards,  cabinets 

□ 

Port  shutters 

□ 

Rectifiers 

□ 

Reels 

□ 

Reel  end  alarms 

□ 

Rewind 

□ 

Rheostats 

□ 

Spare  parts 

□ 

Stereopticons 

□ 

Ventilators 

□ 

Likewise  they  should  be  abl 

e  to 

culate  freely  without  defect  of  finish  or  il- 
lumination intruding  on  the  consciousness. 
Beyond  this  you  add  individuality  and 
added  display,  or  added  environment,  if 
you  will. 

To  repeat,  first  assure  yourself  that  your 
internal  aspects  as  respects  floors,  finish,  il- 
lumination, seats,  drapes,  etc.,  are  com- 
plete, then  apply  selection,  first  to  your 
foyers  and  public  standing  space,  thence 
to  your  proscenium,  and  then  rear-ward  up 
the  balcony,  if  any,  to  the  rear  of  the 
house.  But  assure  yourself  that  always 
those  more  intimate  and  swollen  portions, 
such  as  the  women's  and  men's  retiring 
rooms  and  toilets  are  in  perfect  order  as 
respects  convenience,  finish  and  appoint- 
ment. 

In  this  connection  it  is  well  to  consider 
specifically  a  reference  to  furniture,  al- 
ways a  considerable  and  varying  problem. 
It  might  be  said  categorically  that  no  fur- 
niture at  all  is  better  than  broken-down  or 
excessively  damaged  articles.    Many  thea- 


tre operators  find  themselves  unable  to 
maintain,  because  of  the  type  of  their 
patronage,  any  furniture  at  all,  and  only 
the  most  unbreakable  type  of  furnishings, 
unless  such  equipment  is  under  the  constant 
observation  of  their  staff. 

To  return  to  the  sequence  mentioned  in 
the  previous  paragraph,  it  might  also  be 
asserted  that  your  theatre's  finish,  as  to 
eye  value,  may  be  slighted  in  the  ratio  of 
the  decrease  in  illumination,  and  also  that 
your  illumination  may  be  modulated  to  the 
finish  in  any  effort  to  adjust  your  finish  ex- 
penditures, but  that  it  is  unwise  to  reduce 
the  lighting  effect  of  your  lobbies  and  in 
certain  instances  your  foyers.  It  is  here, 
everything  else  '  being  equal,  that  your 
limited  expenditure  should  be  made. 

Carpet  serves  a  utilitarian  purpose,  but 
is  nevertheless  an  item  of  display  as  well 
as  environment.  It  may  even  assist  in  re- 
production by  the  qualities  of  absorption 
it  possesses.  It  may  be  argued  that  from 
the  point  of  view  of  the  latter  two  items 
that  any  carpet  will  do,  but  from  the  point 
of  view  of  display  this  is  not  so.  How- 
ever, where  carpet  must  be  replaced,  the 
original  pattern  and  quality  may  be  varied 
from  at  breaks  in  stairs,  aisles  or  rooms, 
when  expediency  dictates,  without  ill 
effect,  provided  the  pattern  is  in  the  same 
school  of  color  or  design,  or  becomes  a 
plain  color  similar  to  the  body  of  the 
original.  All  carpet  should  be  lined,  and 
false  economy  in  the  selection  of  lining  ma- 
terial is  well  nigh  suicidal.  Carpet  with  a 
close  weave  and  hard  high  pile  will  be 
found  best  in  its  weaving  quality. 

one  of  the  most  im- 
portant considerations  in  connection  with 
patrons'  comfort  is  manifestly  temperature 
and  humidity,  and  for  some  considerable 
time  vast  sums  of  money  have  been  spent 
by  operators  in  an  effort  to  build  up  this 
invaluable  item  of  both  display  and  en- 
vironment. Such  operations  as  have 
solved  this  problem  are  now  indeed 
fortunate,  those  who  have  not,  must  short- 
ly face  the  drop  in  summer  attendance  un- 
ameliorated  by  the  drawing  power  of  con- 
ditioned air. 

If  some  method  of  air  circulation  and 
distribution  within  the  auditorium  has  not 
already  been  provided,  serious  thought 
should  be  given  to  the  installation  of  such 
a  system  if  conditions  do  not  indicate  the 
advisability  of  conditioned  and  properly 
circulated  air.  No  fixed  rule  can  be  ad- 
vanced in  this  connection,  but  it  is  not 
alone  sufficient  that  the  foul  air  be  ex- 
hausted. Actual  movement  of  air  over, 
and  to  some  extent  around,  the  audience 
should  be  provided.  Various  systems  make 
use  of  washers,  melting  ice,  and  cold  water 
coils  as  a  medium  for  lowering  the  tem- 
peratures, each  successful  in  the  degree  as 
it  fits  the  particular  situation.  Recourse 
should  be  had  to  accredited  engineers. 

In  respect  to  heat,  most  theatres  are 
more  fortunate,  and  where  problems  do 
exist,  rectification  may  be  defined  some- 
what, allowing  sufficient  time  for  comple- 
tion before  fall  demand,  unless  expediency 
(Continued  on  page  113) 


RECENT  CREATIONS 
in  THEATRE  DESIGN 


MOTION  picture  theatre  design  since  last  fall  still 
reflects  the  pursuit  of  opulent  fantasy  expressed 
in  modern  elements,  and  the  persistence  of  the 
period  style  in  its  atmospheric  tradition.  With  construc- 
tion curtailed,  experiment  was  restricted  to  forms  that 
had  already  had  some  measure  of  approval.  Attention  is 
therefore  drawn  rather  to  the  adaptation  of  materials.  A 
notable  exception  to  the  general  trend  is  the  first  theatre 
incorporating  the  parabolic  reversed  floor,  introduced 
theoretically  during  1931,  which  slopes  the  main  floor, 
according  to  mathematical  factors  based  on  sight  lines, 
toward  the  rear  of  the  auditorium.  Many  other  theatres 
than  those  represented  here  could  have  been  chosen  had 
space  permitted.  Those  shown,  however,  indicate  the  trend. 


Auditorium 
THALIA  THEATRE 
New  York,  N.  Y. 
Architects: 
Ben  Schlanger 
and  R.  Irrera 


SOUTHTOWN 
Chicago,  III. 
Architects: 

C.  W.  &  George  L.  Rapp 


PARAMOUNT 
Oakland,  Cal. 
Architects: 
J.  R.  Miller  and  T.  L.  Pflueger 


PALACE,  Albany,  N.  Y.    John  Eberson,  Architect. 


SILLIOZ,  Monett,  Mo.   Johnson  &  Maack,  Architects. 


HACKENSACK,  Hackensack,  N.  J.    Thomas  W.  Lamb,  Architect. 


April  9,  1932  Motion  Picture  Herald 

LIGHTING  YOUR  LOBBY  TO 


27 

MAKE  IT  SELL 


important  functions  of 
the  lobby  are  to  greet  the  theatregoer,  to 
give  an  effect  of  sparkle,  gayety  and 
warmth,  and  then,  after  the  show,  to  leave 
an  impression  that  stimulates  a  return 
visit. 

Such  a  lobby  presents  a  favorable  at- 
mosphere in  which  to  call  attention  to  com- 
ing attractions.  To  direct  attention  in- 
stintively  there  are  various  means  avail- 
able. A  high  brightness  or  a  brilliant  con- 
trasting color  is  very  effective.  A  high 
brightness,  in  addition  to  attract- 
ing attention,  facilitates  reading, 
making  it  easier  to  grasp  every  de- 
tail of  the  illustration. 

In  some  theatres  of  recent  de- 
sign, the  architects  have  provided 
recesses  of  sufficient  depth  in  order 
that  posters  or  other  illustrations 
can  be  smoothly  lighted.  This  is 
done  by  lamps  located  in  two  rows 
of  reflectors  concealed  in  the  mar- 
gin of  the  recess.  Too  often,  how- 
ever, insufficient  depth  is  provided, 
with  resulting  spotty  illumination 
of  the  poster,  making  it  almost  un- 
readable and  of  little  advertising 
value. 

A  recessed  panel  with  a  flat  ver- 
tical back  wall,  which  is  one  of 
the  simpler  types,  gives  an  oppor- 
tunity for  satisfactory  lighting  if 
the  cavity  is  sufficiently  deep.  Fig. 
1  suggests  the  placement  of  re- 
flectors and  their  relation  to  the 
surface  to  be  lighted.  Some  gen- 
eral dimension  rules  to  be  noted 


A  solution 
most  every 
problem,  ex 


in  w  o  r 


nd 


for  a  I  - 
display 
plained 
diagram 


By  C  M.  CUTLER 


Glass  rouni  

keep  dust  and 
dirf  from  reflec- 
tinq  sunace. 


'Direction 
of  aiminq 


SiqM  lir 


c?  "Reflector of 
concentratioq 
tqpe 


?E-CTION   ThROUCH  Pai-js 


El  Er  VAT-ION 


Fig.  1 


are :  Distance  D  should  be  at  least  one- 
fourth  of  W.  The  spacing  S  between  re- 
flectors should  not  be  over  D  multiplied  by 
1.5.  The  reflectors  should  be  placed  as 
far  forward  from  the  rear  surface  as  pos- 
sible and  should  be  concealed  from  view. 
Lamps  of  40  or  60  watts  in  the  reflectors 
suggested,  will  produce  sufficient  bright- 
ness for  most  cases.  However,  in  very 
bright  lobbies  with  light-colored  walls 
around  the  poster  panel,  it  might  be  desir- 
able to  increase  the  size  of  lamps  to  75  or 
100  watts 

Where  space  does  not  permit 
reflectors  to  be  concealed  on 
either  side  of  the  recess,  a  cavity 
of  the  contour  shown  in  Fig.  2a, 
with  reflectors  laced  at  the  top,  is 
a  satisfactory  substitute.  Here 
the  same  ratios  apply  as  in  Fig.  1, 
except  that  150  to  200-watt  lamps 
should  be  used.  This  scheme  can 
be  inverted  (Fig.  2b)  with  the 
reflectors  at  the  bottom  and  with 
the  slant  of  the  back  wall  reversed. 

Where  a  recessed  space  has  not 
been  provided,  or  if  it  is  too  shal- 
low to  light  smoothly,  a  lobby  dis- 
play can  sometimes  be  effectively 
lighted  from  a  concealed  spotlight. 
This  is  best  concealed  in  a  space  in 
the  ceiling,  or  possibly  in  one  of 
the  lighting  fixtures,  which,  of 
course,  should  be  located  relatively 
near  the  display  space.  The  light 
can  be  confined  to  the  poster  sur- 
face by  masking  the  spotlight  lens. 
However,  in  many  cases  it  is  bet- 


28 


Better  Theatres  Section 


April  9,  1932 


Wiring 
cbonne 


Translucent 
Fobnc 

photographs 


9 
3 


Whit 


Cbonnel  should 
be  while  olso 


Upper  left:  Fig.  4 

Upper  right:  Fig.  5 

Lower  left:  Fig.  6 

Lower  right:  Fig.  7 


XeflecWs  at  top  \ 
of  recess  for  liqM-  \  _ 
ingthe  poster  ("\ 


3  circuits 
fordifferent 
colons 


Section  thru  A-A 


Si/foces  lighted  in  color" 

Surfaces  should  be  finished 
in  a  mat  white 


Traveling  messoge 
display 

Noturbl  colored  lamp 


Colored  patterns     .Merol  stencil 
projected  on  recess  A  _ 

B-i^V, — i — i^g-Kecess  tor" poster" 

Noturol  colored  lamp 


stencil  thru 
which  is  projected 
the  colored  patterns 


PROJErCTErDPATTE-RNS  Section  thru  B-B 


ter  to  use  spread  lenses  that  fit  the  shape 
of  the  beam  to  the  desired  area.  No  light 
is  then  lost  due  to  masking.  In  addition, 
the  spread  lenses  smooth  out  the  filament 
streaks,  giving  a  uniform  spot.  The  use 
of  a  dark,  light-absorbing  material,  such  as 
black  velvet,  as  a  background  around  the 
poster,  helps  to  keep  any  light  that  may 
fall  over  the  edges  from  being  noticeable. 

If  spotlights  are  placed  in  a  hanging  fix- 
ture, it  should  be  hung  so  that  it  does  not 
sway  and  so  that  the  beams  of  light  move 
away  from  the  posters.  Spotlights  are  very 
useful  in  lighting  portable  advertisements 
in  frames  or  shadow  boxes  that  are  placed 


almost  anywhere  in  the  lobby.  It  should  be 
remembered  that  the  poster  and  the  spot- 
light should  be  so  located  that  persons 
passing  the  display  will  not  cast  shadows 
upon  it. 

Another  method  of  lighting  posters  that 
are  placed  directly  on  the  wall  or  in  shal- 
low recesses,  is  by  placing  below  the  poster 
a  box  containing  reflectors.  Such  a  unit 
can  be  portable  if  desired,  lighted  from  be- 
hind, finished  to  match  the  surroundings 
and  equipped  with  an  extension  cord  for 
plugging  into  the  nearest  wall  outlet.  Lamp 
wattage,  spacing,  etc.,  should  be  the  same 
as  for  the  built-in  system  shown  in  Fig.  2. 


The  space  over  the  lobby  exit  doorways 
is  a  logical  place  from  which  to  give  the 
departing  patron  an  impressive  reminder  of 
coming  events.  A  recess  {Fig.  5)  here 
permits  the  use  of  solid  letters  or  illustra- 
tions lighted  from  the  front,  or  translucent 
displays,  or  opaque  silhouettes. 

Lighted  translucent  posters  and  photo- 
graphic "stills"  are  effective  in  the  lobby 
and  deserve  a  greater  use.  Many  of  those 
that  are  lighted  are  objectionably  spotty, 
which  detracts  from  their  appearance  and 
readability.  In  Fig.  6  is  shown  an  arrange- 
ment of  lamps  that  will  insure  smooth 
{Continued  on  page  116) 


April  9,  1932 


Motion  Picture  Herald 


29 


THE  REVERSED  FLOOR  SLOPE  IN  PRACTICE 


some  new  ideas  in  thea- 
tre design  and  construction,  recently  de- 
veloped on  paper,  have  now  taken  actual 
shape  in  the  Thalia,  a  new  small  theatre 
located  at  95th  Street  and  Broadway,  New 
York  City.  Here  a  completely  new  theatre 
form  presents  itself  for  the  most  practical 
test  possible — that  of  housing  the  patron. 
In  this  little  cinema  we  do  not  have  merely 
another  commercial  theatre  project,  but  it 
may  be  regarded  as  also  a  laboratory  in 
which  we  can  definitely  begin  a  revaluation 
of  some  of  the  rigidly  entrenched  practices 
in  the  science  of  planning  a  theatre  for 
cinematic  entertainment. 

Seemingly,  the  motion  picture  has  always 
taken  second  place  when  the  principles  of 
auditorium  design  have  been  under  consid- 
eration. As  a  result  of  this,  the  suitable 
housing  of  motion  picture  exhibition  has 
progressed  very  little  in  comparison  with 
the  attainments  of  the  motion  picture  itself. 

The  Thalia  presents  a  number  of  inter- 
esting devices,  but  doubtless  this  300-seat 
house  is  most  significant  as  the  first  theatre 
to  be  designed  with  the  parabolic  reversed 
floor  introduced  last  year  before  the  Society 
of  Motion  Picture  Engineers. 

It  will  be  recalled  that  in  an  effort  to 
correct  faults  in  existing  types  of  orchestra 
floor  seating,  Ben  Schlanger,  New  York 
architect,  had  developed  a  plan  in  which 
the  slope  of  the  orchestra  floor  is  reversed, 
bringing  the  high  point  of  the  floor  nearer 
to  the  screen  instead  of  at  the  rear  of  the 
auditorium,  as  is  now  the  case.  The  screen 
is  raised  above  the  level  of  the  eye-line  of 
the  first  row  of  seats  nearest  the  screen. 
This  plan  includes  a  systematic  tilting  of 
the  backs  of  the  chairs  on  the  reversed 
orchestra  floor  slope.  By  tilting  the  body 
backward,  and  permitting  the  higher  part 
of  the  floor  in  front  of  the  seat  to  support 
the  feet,  a  comfortable  position  of  the  pa- 
tron is  sought  which  yet  allows  him  to  ob- 
tain a  complete  view  of  the  screen  without 
having  to  raise  his  head  from  its  natural 
position.  The  slope  of  the  reversed  floor 
automatically  establishes  the  proper  pitch 
for  the  backs  of  the  seats  in  every  row, 
eliminating  the  need  for  specially  adjusted 
chair  backs  and  changes  in  the  standards 
and  leg  supports  of  the  chairs.  All  chairs 
can  then  be  exactly  alike  in  every  detail  of 


The  view  on  this  page,  showing  the  auditorium 
looking  from  the  lower  left  side  toward  the 
screen,  indicates  the  reversed  pitch  of  the  floor 
at  the  point  where  it  is  greatest.  To  the  rear  of 
this  location  the  floor  slope  quickly  flattens  out. 


[all  photos  for  better  theatres  by  keystone-underwood] 


construction.  Instead  of  designing  differ- 
ently constructed  seats  to  fit  a  floor  slope, 
as  is  now  necessary,  the  floor  is  designed 
to  suit  uniform  seating.  It  is  as  though 
the  seats  were  placed  in  an  ideal  position 
for  viewing  the  screen,  the  floor  being  built 
afterward  to  support  the  seats  in  the  prop- 
er manner. 

An  analysis  of  bodily  posture  in  theatre 
chairs  was  made  by  Schlanger  in  connec- 
tion with  this  principle.  Certain  maximum 
and  minimum  pitches  of  chair  backs  and 
floor  slopes  were  arrived  at,  and  measure- 
ments have  been  made  of  the  vertical  range 
of  vision  which  can  be  obtained  while  sit- 
ting against  differently  pitched  chair  backs. 

The  slope  of  the  orchestra  floor  in  exist- 
ing theatres  is  not  sufficient  to  permit  see- 
ing the  bottom  of  the  screen  over  the  head 
of  the  person  immediately  ahead,  for  if  the 
pitch  were  sufficient  for  this  purpose,  it 
would  be  too  great  for  comfortable  walk- 
ing and  would  make  it  difficult  to  adjust 
the  standards  and  leg  supports  of  chairs 
to  the  slope  of  the  floor.  The  pitch  of  the 
reversed  floor  necessary  to  allow  full  view 
of  the  bottom  of  the  screen,  is  very  slight. 
It  has  been  observed  that  a  full  comfort- 


The  Schlanger  principle, 
introduced  theoretically 
in  1931,  receives  its  in- 
itial application  in  the 
Thalia  theatre,  New  York 


By  GEORGE  SCHUTZ 


able  view  of  the  entire  screen  can  not  usu- 
ally be  obtained  until  the  ninth  row  of  the 
present  orchestra  floor  slope  because  of 
both  neck  and  eye  strain.  The  reversed 
floor  seeks  to  correct  this  condition,  as  well 
as  some  others. 

The  Thalia,  built  for  J.  W.  Springer 
and  L.  Hamburger,  New  York  City 
theatre  operators,  was  designed  by  Ben 
Schlanger  and  Raymond  Irrera,  architects. 


30 


Better  Theatres  Section 


April  9,  1932 


Above  is  shown  the  auditorium  toward  the  rear. 
At  distant  left  is  the  entrance  from  the  lobby 
(concealed  by  baffle  wall).  Note  the  loge  loca- 
tion and  arrangement.  At  left  the  auditorium  is 
seen   as   when   one   enters   it  from   the  lounge. 


It  is  located  within  an  existing  three-story 
commercial  and  theatre  structure,  the  ma- 
jor part  of  which  is  occupied  by  a  fairly 
large  motion  picture  theatre.  That  theatre 
is  directly  over  the  new  theatre.  The  plot 
of  ground  is  on  a  corner,  the  street  level 
of  which  is  high  on  one  frontage,  and  low 
on  the  other,  thus  giving  a  street  level  en- 
trance to  the  new  theatre  despite  its  sub- 
level  position. 

It  was  necessary  for  the  theatre  to  be 
planned  within  the  structural  confines  of 
the  existing  building.  Any  structural 
changes  in  order  to  accommodate  the  new 
theatre  would  have  been  prohibitive  in 
cost.  A  limited  headroom  of  12  feet,  six 
inches,  and  a  maximum  clear  distance  of 
27  feet  between  the  existing  structural  steel 
columns,  presented  a  rather  difficult  prob- 
lem. The  plan  had  originally  called  for 
rear  projection  (from  behind  the  screen). 


April  9,  1932 


Motion  Picture  Herald 


31 


Two  views  of  the  auditorium  from  the  loge  sec- 
tion toward  the  screen.  Above,  with  full  lighting, 
giving  a  comprehensive  view  of  the  entire  room. 
Right,  indicating  effect  under  colored  illumination. 
The  forward  rise  of  the  floor  is  clearly  discernible 


Such  equipment  was  not  definitely  available 
at  the  time,  and  therefore  the  owners  were 
willing  to  try  the  reversed  floor  principle 
because  it  would  permit  the  construction 
of  the  theatre  within  the  prescribed  physi- 
cal limitations,  and  also  would  make  possi- 
ble the  use  of  standard  projection  equip- 
ment. 

The  general  plan  arrangement  of  the 
Thalia  is  developed  entirely  on  one  floor, 
eliminating  all  stair  climbing.  The  main 
entrance  is  located  on  95th  Street.  A  sim- 
ple modern  facade  has  as  its  main  feature 
a  marquee,  which  has  a  directional  effect 
in  design.  The  treatment  of  the  lobby  is 
consistent  with  the  exterior.  It  is  brightly 
illuminated  by  indirect  trough  lighting  in 
directional  forms  in  the  ceiling. 

The  second  set  of  doors  leading  from 
the  lobby  opens  on  to  a  baffle  wall,  which 
separates  the  auditorium  from  the  lobby 


32 


Better  Theatres  Section 


April  9,  1932 


LOlbY 


MEM  _, 


_  h 


LOUNGE 


S  IO  IS  tO 

CJR.APHIC-  tSC ALE. 


I  o  v m oe. 


1 


FLOOR  PLAN,  THALIA  THEATRE,  NEW  YORK.    BEN  SCHLANGER,  R.  IRRERA,  Architects 


and  shuts  out  the  street  noises  and  drafts. 

The  auditorium  seating  plan  is  broken 
up  in  such  a  manner  as  to  obtain  intimate 
seating  groups.  All  seats  are  arranged  to 
permit  access  with  a  minimum  of  disturb- 
ance to  seated  patrons.  There  are  200 
orchestra  seats,  and  100  loge  seats.  All  the 
chairs,  which  are  by  Heywood-Wakefield, 
are  upholstered  in  gray  velour,  and  have 
solid  wood  end  standards  especially  de- 
signed for  the  Thalia.  A  crossover  in  front 
of  the  loges  separates  the  reversed  orchestra 
slope  portion  from  a  slightly  raised  loge 
section  at  the  rear. 

Considerable  lounging  space  is  provided 
for  so  small  a  house.  The  single  lounge  is 
located  behind  both  auditorium  and  pro- 
jection room,  with  passages  permitting  the 
patron  to  go  from  the  lobby  to  the  opposite 
side  of  the  auditorium  through  the  lounge. 


Built-in  modernistic  furniture  is  used  here, 
while  there  is  also  a  small  serving  bar  for 
dispensing  beverages. 

Besides  those  in  seating  and  sight-line 
characteristics,  the  Thalia  presents  innova- 
tions in  acoustical  treatment.  In  addition 
to  the  use  of  acoustical  plaster  on  certain 
surfaces,  there  are  also  incorporated  new 
methods  devised  by  V.  A.  Schlenker,  New 
York  consulting  engineer  in  acoustics.  A 
low  ceiling  over  the  side  aisles,  ostensibly 
an  architectural  feature,  really  houses  ven- 
tilation ducts  and  also  forms  a  vertical 
curtain  wall  from  the  main  ceiling  level 
down  to  the  aisle  ceiling  level.  This  wall, 
as  it  is  designed,  also  has  special  acoustical 
properties.  In  addition,  low  ceilings  over 
the  side  aisles,  the  ceiling  over  the  loges 
and  the  ceiling  near  the  screen,  are  all 
treated  with  acoustic  plaster,  which  is  left 


undecorated  except  for  pigmentation  giv- 
ing it  an  over-all  color. 

The  basic  acoustic  principles  used  by 
Schlenker  especially  seek  to  prevent  the  low- 
frequency  components  of  the  sound  from 
masking  the  high-frequency  components  so 
essential  to  good  articulation  and  natural- 
ness. 

The  architectural  character  of  the  walls 
and  ceiling  has  been  inspired  entirely  by  the 
acoustical  and  lighting  treatments  employed. 
The  technical  and  architectural  factors  have 
been  considered  as  one  class  of  problems. 
Ornamentation  is  totally  absent  in  the 
treatment  of  the  entire  interior.  Simple 
directional  lines,  all  blending  toward  the 
focal  point — the  screen — are  the  dominant 
motifs,  worked  out  in  parallel  or  stepped 
horizontal  planes.  These  planes  are  formed 
(Continued  on  page  116) 


April  9,  1932  Motion  Picture  Herald  33 

MODERN  SEATING  AND  CHAIR  MAINTENANCE 

VI— Selection,  Inspection  and  Care 

By  A.  C  HOVEN 


Here  in  handbook 
style  is  summarized 
practical  procedure 
in  seating  problems 
with  a  view  toward 
both  efficiency 
and    true  economy 


FOREGOING  ARTICLES  have 

told  how  to  keep  theatre  chairs  in  the  best 
possible  condition,  and  how  to  select  new 
theatre  chairs  to  insure  the  least  possible 
maintenance.  The  purpose  of  this  article  is 
to  suggest  a  program  for  maintaining  thea- 
tre chairs,  and  to  give  a  check-list  for  use 
in  considering  new  chairs.  Some  of  the 
points  mentioned  in  this  article  have  been 
covered  in  previous  articles,  but  they  are 
repeated  here  so  that  all  points  will  be 
available  for  ready  reference. 

CHAIRS  ALREADY  INSTALLED 

File  the  name  and  address  of  the  firm 
who  manufactured  your  theatre  chairs,  and 
also  the  address  of  their  nearest  office.  This 
record  will  be  of  value  when  you  wish  to 
secure  advice  or  repair  parts.  Theatre 
chair  manufacturers  will  be  glad  to  give 
you  the  benefit  of  their  experience  in  any 
problem  concerning  seating  which  may  con- 
front you. 

File  all  installation  and  maintenance  in- 
structions sent  out  by  the  theatre  chair 
manufacturer.  If  necessary  to  make  re- 
pairs, do  any  cleaning,  make  any  changes 
in  locations,  or  corect  any  faults  in  instal- 
lation, these  instructions  will  give  the  nec- 
essary information. 

Encourage  men  held  responsible  for 
maintenance  to  report  loose,  worn,  dam- 
aged or  broken  parts.  All  efficient  theatre 
owners  stress  economy,  but  maintenance 
men  should  not  be  given  the  impression 
that  letting  needed  repairs  go  is  economy, 
or  that  they  will  be  criticized  for  report- 
ing an  item  which  involves  some  expense. 
It  is  certainly  true  that  it  is  cheaper  to 
keep  theatre  chairs  in  first-class  condition 
than  it  is  to  allow  them  to  become  dilapi- 
dated, and  then  to  restore  them  to  good 
condition,  but  this  fact  is  not  realized  by 


many  workmen.  With  the  constant  em- 
phasis on  keeping  costs  down  it  is  very 
natural  for  a  workman  to  get  the  impres- 
sion that  he  is  being  extravagant  if  he  re- 
quests repair  parts.  It  is  well  known  that 
men  will  grumble  about  working  with  in- 
adequate equipment  and  will  grumble  be- 
cause the  management  does  not  keep  equip- 
ment in  good  condition,  but  it  will  not 
occur  to  them  that  these  conditions  are 
their  own  fault  because  of  failure  to  re- 
quest what  they  should  have. 

Give  some  one  person  the  responsibility 
for  keeping  theatre  chairs  in  first  class  con- 
dition. To  do  this  it  is  not  necessary  to 
hire  some  one  for  this  work.  The  amount 
of  time  required  to  keep  chairs  in  first-class 
condition  is  very  small,  but  unless  some  one 
person  accepts  it  as  his  responsibility,  noth- 
ing will  be  done  to  correct  a  defective  con- 
dition until  it  has  become  serious.  Giving 
one  man  the  responsibility  has  the  added 
advantage  that  such  a  man  becomes  experi- 
enced in  repairing  chairs.  Where  there  is 
some  condition  which  he  does  not  know 
how  to  overcome,  he  should  take  the  mat- 
ter up  with  the  management,  and  they  can 
correspond  with  the  theatre  chair  manufac- 
turer and  learn  exactly  how  the  condition 
can  be  corrected. 

In  chair  inspections  made  by  factory 
representatives  many  instances  are  found 
where  conditions  which  should  have  been 
corrected  and  were  not  because  no  one  knew 
how  to  go  about  it,  or  because  some  replace- 
ment parts  were  necessary.  If  the  manage- 
ment had  selected  some  one  man  to  be  re- 
sponsible for  the  correction  of  these  con- 
ditions and  had  trained  him  to  report  any 
defects  which  he  could  not  correct,  the 
management  could  have  secured  for  him 
the  necessary  information  or  parts.  This 
condition  exists  quite  often  in  connection 
with  floor  fastening,  particularly  where 
there  is  a  poor  floor  and  where  concrete  has 
broken  out.  For  a  period  of  years,  during 
and  just  after  the  war,  a  number  of  very 
poor  concrete  floors  were  laid.  In  theatres 
having  such  floors  a  considerable  amount  of 
time  is  lost  each  week  going  over  certain 
chairs  which  were  anchored  in  bad  con- 
crete. Makeshift  attempts  are  made  to 
fasten  the  chairs,  but  the  methods  used 
do  not  give  lasting  results.  Instead  of  us- 
ing the  proper  type  of  anchor,  expedients 
are  resorted  to,  and  the  total  amount  of 
work  and  annoyance  is  far  in  excess  of  that 
required  if  the  workmen  had  called  this 
condition  to  the  attention  of  the  manage- 
ment and  they  had  reported  the  condition 


existing  to  the  theatre  chair  manufacturer 
and  obtained  his  advice  as  to  what  would 
correct  the  condition. 

Chair  inspection  on  a  routine  basis. — 
Have  some  plan  which  will  provide  for 
the  inspection  of  every  chair  in  the  house 
at  regular  intervals.  This  does  not  require 
any  very  elaborate  or  technical  service. 
There  are  operations  performed  through- 
out the  house,  such  as  sweeping  and  clean- 
ing, which  bring  workmen  in  contact  with 
all  the  chairs.  If  these  workmen  are 
trained  to  look  for  seat  faults  or  breakage 
and  report  to  the  man  in  charge  of  chair 
maintenance,  the  condition  can  be  corrected 
with  very  little  effort. 

what  has  been  said  above 
might  give  the  impression  that  theatre 
chairs  are  necessarily  a  source  of  trouble 
and  annoyance.  This  is  not  always  true. 
If  theatre  chairs  are  properly  chosen,  the 
theatre  owner  and  his  staff  will  be  quite 
free  from  inordinate  maintenance  work, 
which  is  the  result  of  defective  workman- 
ship and  design,  either  in  the  chair  or  the 
floor.  A  maintenance  program  is  still  de- 
sirable, however,  because  there  are  a  num- 
ber of  things  which  affect  chair  service 
that  are  beyond  the  control  of  the  manu- 
facturer. 

If  the  concrete  floor  is  below  standard 
in  quality,  everything  the  chair  manufac- 
turer can  do  will  not  always  eliminate  loose 
chairs.  Anchors  are  available  which  will 
hold  in  almost  any  concrete  that  is  at  all 
well  laid,  but  even  then  there  will  be  occa- 
sions when  the  condition  of  the  floor  is  so 
bad  that  special  measures  will  have  to  be 
taken  to  provide  adequate  anchoring.  In 
addition  to  this,  there  is  the  maintenance 
work  which  is  caused  by  abuse  and  vandal- 
ism. It  is  a  rare  thing  for  a  theatre  to  go 
through  its  opening  day  without  some  per- 
manent damage  to  some  of  the  chairs. 
There  are,  however,  a  number  of  points 
which  the  theatre  owner  should  have  in 
mind  when  he  is  purchasing  his  chairs,  if 
he  wishes  to  keep  his  maintenance  cost 
down  to  the  minimum. 

i 

NEW  CHAIRS 

Consider  firms  which  have  a  past  record 
to  indicate  that  they  will  continue  per- 
manently in  the  business  of  making  theatre 
chairs.  Unless  the  theatre  chair  manufac- 
turer from  whom  you  purchase  chairs  re- 
mains in  business,  the  first  recommendation 
(Continued  on  page  122) 


34  Better  Theatres  Section  April  9,  1932 

THE  1,800-SEAT  PARAMOUNT  IN  BOSTON 


considering  the  charac- 
ter of  the  new  Paramount  theatre  in  Bos- 
ton as  a  prominent  downtown  house,  it  is 
really  of  the  smaller,  intimate  type.  To 
make  room  for  it,  an  historic  old  hotel, 
the  Adams  House,  was  demolished,  giving 
the  theatre  an  important  location  on  Wash- 
ington Street.  Yet  there  are  only  1,800 
seats. 

The  theatre  was  erected  by  the  A.  H. 
Realty  Company,  with  Paramount  Publix 
as  lessees.  The  building  is  almost  exclu- 
sively devoted  to  the  theatrical  enterprise, 
the  only  non-theatrical  space  consisting  in 
two  small  stores,  one  on  each  side  of  the 
vestibule.  Overall  dimensions  of  the  build- 
ing are  70  feet  in  width,  and  160  feet  in 
depth.  The  building  is  of  steel  construc- 
tion, fireproof  throughout,  with  facing  at 
the  front  in  cast  stone.  The  architectural 
and  decorative  style  is  modern,  with  the 
interior  following  an  ornate  pattern. 

Seating  in  the  Boston  Paramount  is  di- 
vided between  two  floors,  1,050  being  on 
the  main  level,  and  750  in  a  balcony.  The 
former  are  arranged  in  37  rows,  while  the 
balcony  has  26  rows.  The  chairs  are  full- 
upholstered  with  fabric  coverings  in  har- 
mony with  the  decorative  treatment,  the 
design  being  by  Publix  and  manufacture 
and  installation  by  Heywood-Wakefield. 


Describing  a  new  Publix 
house  of  "intimate"  type 
in  the  central  business 
section  of  the  New 
E  n  g  land  metropolis 


The  projection  room  is  35  feet  across,  and 
12  feet  in  depth.  The  generator  room  is 
directly  adjoining.  Projection  room  walls 
and  ceiling  are  finished  in  acoustic  plaster, 
tinted  a  buff  color.  Provision  is  made  for 
three  projectors,  but  only  two  are  thus  far 
installed.  There  are  also  one  spotlight 
and  an  effect  machine.  The  projectors 
have  Simplex  heads  and  Peerless  lamps  on 
Publix  bases.  Rectification  is  by  Roth 
motor-generators. 

The  angle  of  projection  in  the  Para- 


The  view  on  this  page  of  the  Boston  Paramoun+'s 
auditorium,  shows  the  panel  treatment  of  the  walls, 
a  decorative  element  which  serves  also  as  con- 
cealment for  acoustic   material    behind  damask. 


mount  is  approximately  20°,  while  the 
distance  from  the  first  row  of  seats  to 
the  screen  is  about  20  feet. 

The  theatre  is  heated  almost  entirely 
through  the  ventilation  system,  which  is 
of  the  plenum  type  incorporating  refriger- 
ation by  Carrier.  The  same  system  is 
carried  to  all  the  public  rooms  outside  the 
auditorium,  with  exhausts  from  the  main 
floor  and  balcony  plenum  spaces,  and  with 
separate  toilet  room  exhausts.  Steam  is 
supplied  by  a  central  public  heating  station. 

Acoustical  treatment  of  the  auditorium 
consists  in  acoustic  plaster  throughout  the 
entire  surface  of  the  ceiling  and  parts  of 
the  rear  and  side  walls.  The  side  walls 
also  have  fabric  panels  concealing  rock 
wool. 

The  auditorium  is  equipped  with  facili- 
ties for  colored  lighting  on  a  dimmer  sys- 
tem, incorporated  in  the  decorative  scheme. 
The  ceiling  has  a  cove  arrangement  worked 
out  in  a  central  placque,  and  there  is  also 
a  large  chandelier.  Other  fixtures  consist 
in  small  brackets  at  the  pilasters.  Switch- 
boards are  by  Frank  Adam. 

The  theatre  is  entered  through  a  vesti- 
bule and  lobby,  which  latter  leads  into  a 
main  foyer  abutting  the  auditorium  and 
also  gives  access  by  stairs  to  a  mezzanine 
promenade.  The  mezzanine  level  has  men's 


April  9,  1932 


Motion  Picture  Herald 


35 


and  women's  lounges,  besides  containing 
the  theatre  offices.  The  basement  level,  in 
addition  to  accommodating  mechanical 
equipment,  contains  the  main  lounge,  with 
adjoining  men's  and  women's  lounges  and 
toilet  rooms,  and  a  check  room. 

The  lobby  is  decorated  in  walnut  and 
ebony.  The  mezzanine  promenade  is 
treated  in  a  manner  similar  to  that  of  the 
auditorium.  The  latter  has  walls  done  in 
aluminum  paint  and  gold  leaf,  with  dam- 
ask panels.  The  ceiling  is  brilliantly  color- 
ful, the  scheme  being  dominated  by  un- 
usual shades  of  blues  and  reds,  with  por- 
tions picked  out  in  gold  leaf.  There  is 
but  a  single  organ  loft,  and  this  is  located 
above  the  stage,  instead  of  at  the  sides 
(one  learns  that  the  management  contem- 
plate some  kind  of  combination  of  organ 
music  with  the  mechanical  sound).  The 
organ  is  by  Wurlitzer.  Stage  facilities  are 
adapted  to  presentations.  The  proscenium 
opening  is  30x35  feet. 

A  striking  feature  of  the  Boston  Para- 
mount is  its  immense  sign  and  marquee. 
The  latter  extends  the  full  width  of  the 
building,  80  feet  at  this  point.  It  is  of 
exceptionally  heavy  design,  for  it  is  asso- 
ciated with  emergency  exits  from  the  bal- 
cony level,  giving  access  to  the  street  by 
means  of  cantilever  fire-escapes.    The  sign 


is  vertical  and  large  enough  to  accommo- 
date over  9,700  lamps. 

The  Boston  Paramount  was  erected 
under  a  general  contract  held  by  the 
George  B.  H.  Macomber  Company.  Rich- 
ard B.  Fleming  of  the  Paramount  Publix 
construction  department,  supervised  the 
project,  while  the  architect  was  Arthur  H. 
Bowditch  of  Boston. 

George  Laby,  for  the  last  three  years 
manager  of  the  Washington  Street  Olym- 
pia  in  Boston,  has  been  appointed  manag- 


The  upper  view  or  this  page  is  of  the  foyer  look- 
ing toward  the  lobby,  showing  the  stairs  leading 
to  the,  mezzanine  level.  The  other  view  shows  a 
corner  of  cosmetic  room  off  the  women's  lounge. 


ing  director  of  the  Paramount.  Laby  was 
at  one  time  manager  of  the  Rialto  in  New 
York,  and  later  held  a  similar  position  in 
New  Haven,  Conn.  His  first  managerial 
position  for  Publix  followed  graduation 
from  the  circuit's  managers'  school,  he 
being  named  house  manager  of  the  Metro- 
politan in  Boston. 

Erection  and  opening  of  the  Paramount 
in  Boston  at  this  time  is  interesting  beyond 
the  physical  character  of  the  house  because 
of  the  Publix  curtailment  of  construction 
adopted  as  a  rigid  policy  during  the  present 
economic  uncertainty.  In  connection  with 
the  opening  of  the  New  Boston  house,  G. 
Ralph  Branton,  general  manager  of  the 
New  England  division  of  the  circuit,  issued 
a  statement  bearing  out  observations  that 
had  already  been  made  by  others — to  the 
effect  that  conditions  in  New  England  are 
definite  on  the  mend.    Said  Branton: 

"New  England  is  leading  the  nation 
back  to  prosperity.  There  is  no  denying 
that  we  have  been  going  through  a  de- 
pression that  has  taxed  every  line  of  busi- 
ness and  every  individual  and  that  much 
hardship  has  resulted,  but  in  the  history  of 
the  United  States  we  have  gone  through 
similar  eras  of  'bad  times.' 

"Reports  from  all  quarters  clearly  in- 
(Continued  on  page  122) 


36  Better  Theatres  Section  April  9,  1932 

DECISIONS  IN  THEATRE  CASES 

By  LEO  T.  PARKER 


Recent  higher  court 
decisions  in  litiga- 
tions involving  a 
variety  of  legal  ques- 
tions pertinent  to 
theatres,  here  an- 
alyzed for  theatre 
owner   and  manager 


a  theatre  owner  is  liable 
generally,   in    damages    for   any  injuries 
sustained  by  patrons  as  a  result  of  his  fail- 
ure to  comply  with  state  laws  which  specify 
the  construction  of  a  theatre.   For  illus- 
tration,  in   Bunce  v. 
compliance       Grand  and  Sixth  the- 
with  state       atre,  (238  N.  W.  867 ) , 
laws  it  was  shown  that  a 

state  law  provides : 
"Every  owner  of  a  .  .  .  public  build- 
ing .  .  .  shall  so  construct,  repair  or  main- 
tain such  .  .  .  public  building,  and  every 
architect  shall  so  prepare  the  plans  for  the 
construction  of  such  .  .  .  public  building, 
as  to  render  the  same  safe." 

Another  law  provides  that  the  term 
"safe"  means  "such  freedom  from  danger 
to  the  safety  of  the  public  as  the  nature 
of  the  public  building  will  reasonably  per- 
mit." 

A  theatre  patron  was  injured  when  he 
stumbled  over  a  step  which  was  not  prop- 
erly illuminated.  He  filed  suit  against  the 
theatre  owner  to  recover  damages.  In 
holding  the  theatre  owner  liable,  the  court 
said: 

"A  person  entering  a  well  lighted  public 
building  is  quite  likely  to  be  so  engrossed 
in  the  object  of  his  entry  as  not  to  be  an- 
ticipating or  looking  for  impediments  that 
may  cause  him  to  stumble,  and  that  women 
will  enter  public  toilets  for  women  accom- 
panied by  small  children  engrossed  in 
speedily  attending  to  pressing  physical 
needs  of  their  charges  is  not  beyond  the 
realm  of  reasonable  anticipation.  .  .  .  Or- 
dinances or  orders  can  hardly  be  framed 
to  cover  every  conceivable  situation.  Those 
in  evidence  relate  to  the  dimensions  and 
surface  of  steps,  not  to  their  location.  In 
absence  of  an  order  applicable  to  the  situa- 
tion involved,  the  question  presented  .  .  . 
is  one  for  the  jury  as  to  whether  or  not 
the  premises  were  so  constructed  and  main- 
tained as  to  be  reasonably  safe.  ...  A 
place  must  not  only  be  reasonably  safe,  as 


it  was  required  to  be  by  our  common-law 
decisions,  but  it  must  be  as  'free  from  dan- 
ger as  the  nature  will  reasonably  permit'." 

Proof  of  Negligence 

ONE  IMPORTANT  point  of 

the  law,  upheld  by  all  higher  courts,  is  that 
an  injured  patron  who  sues  a  theatre  owner 
to  recover  damages  for  an  injury,  is  bound 
to  prove  negligence  on  the  part  of  the 
theatre  owner,  or  his  authorized  employes, 
otherwise  no  liability  exists.  The  latest 
higher  court  case  involving  this  point  of 
the  law  is  Farrow  v.  John  R.  Thompson 
Company,  (137  So.  604). 

The  facts  of  this  case  are  that  a  patron, 
while  walking  down  an  aisle,  slipped  and 
fell  sustaining  severe  injuries.  She  sued  the 
proprietor  to  recover  damages  and  testi- 
fied that  the  reason  she  slipped  was  be- 
cause the  aisle  was  slippery  on  account  of 
soap  water  having  been  left  on  the  floor 
by  scrubbers  employed  by  the  proprietor. 

However,  the  patron  failed  to  introduce 
convincing  testimony  proving  that  this  al- 
leged negligence  on  the  part  of  the  em- 
ployes resulted  in  the  injury.  Therefore, 
the  lower  court  held  the  injured  patron 
not  entitled  to  recover  damages,  and  the 
higher  court  sustained  this  judgment,  -say- 
ing: 

"The  owner  or  proprietor  must  exer- 
cise ordinary  care  and  prudence  to  keep  the 
aisles,  passageways,  floors,  and  walks  in  a 
reasonably  safe  condition.  .  .  .  However, 
in  order  to  maintain  an  action  against  the 
owner  for  apparent  defects  in  the  build- 
ing two  elements  must  concur,  viz.,  fault 
on  the  part  of  the  master  (theatre  owner), 
and  ignorance  of  danger  on  the  part  of  the 
customer.  .  .  .  Our  conclusion  is  that  the 
judgment  of  the  trial  court  is  correct  for 
the  reason  that  plaintiff  (patron)  has 
failed  to  make  out  her  case." 

Duty  to  Maintain  Safety 

ON    THE    OTHER  HAND, 

various  courts  have  held  that  a  theatre 
owner  is  bound  to  use  diligence  and  care 
to  keep  the  premises  safe  for  public  use 
and  that  patrons  have  a  right  to  assume 
he  has  performed  this  duty.  Therefore, 
when  a  person  is  injured  by  reason  of  some 
defect,  the  burden  is  on  the  theatre  owner 
to  show  that  it  could  not  have  been  pre- 
vented by  human  foresight.  This  rule  of 
the  law  is  applicable  under  all  circum- 
stances where  the  theatre  owner  attempts 
to  avoid  liability  on  the  grounds  that  an 
injury  resulted  from  a  defect  that  could 
not  have  been  discovered  by  the  applica- 
tion of  ordinary  care. 

For  instance,  in  the  late  United  States 
higher  court  case  of  Kehoe  v.  Central 
Amusement  Company,  (52  F.  [2d]  916), 


it  was  disclosed  that  a  patron  was  seriously 
injured  as  a  result  of  defective  equipment. 
He  sued  to  recover  damages.  Consider- 
able doubt  existed  as  to  whether  or  not 
the  defect  causing  the  injury  could  have 
been  eliminated  by  the  application  of  or- 
dinary care  on  the  part  of  the  proprietor. 
The  latter  failed  to  introduce  testimony 
showing  that  such  defect  could  not  have 
been  repaired  or  detected  by  the  applica- 
tion of  ordinary  care.  Therefore,  although 
the  lower  court  held  the  patron  not  en- 
titled to  recover  damages,  the  higher  court 
reversed  this  verdict,  and  said : 

"It  can  be  fairly  said  that  it  is  the  clear 
duty  of  those  operating  a  public  amuse- 
ment place  to  so  operate  it  as  to  protect 
its  patrons  from  injury.  .  .  .  Where  the 
thing  that  causes  the  injury  is  under  its 
exclusive  control  and  management,  and  the 
accident  is  such  that  in  the  ordinary  course 
of  experience  it  would  not  ha-ve  happened, 
if  proper  care  had  been  used,  an  inference 
of  negligence  arises,  and  the  burden  is  on 
the  defendant  (proprietor)  to  exonerate 
itself  from  fault," 

Fire  Escape  Injury 

IT  IS  WELL  settled  law 
that  a  theatre  owner  may  be  liable  in  dam- 
ages for  an  injury  sustained  by  a  patron, 
although  the  device  which  effected  the  in- 
jury is  approved  by  public  officials.  This 
point  of  the  law  is  applicable,  if  it  is  shown 
that  the  injury  resulted  from  negligence 
on  the  part  of  the  theatre  owner. 

For  example,  in  Blanks  v.  Saenger  The- 
atres, (138  So.  883),  it  was  shown  that  a 
theatre  patron  emerged  from  the  theatre 
and  was  proceeding  toward  her  home  when 
she  was  suddenly  struck  from  above  by  a 
metal  automatic  fire  escape  drop  ladder. 
One  end  of  this  ladder  was  attached  to  the 
building  about  twelve  feet  above  the  level 
of  the  sidewalk  and  the  entire  ladder  was 
held  suspended,  parallel  with  the  sidewalk, 
by  means  of  a  counter-balancing  weight 
and  chain.  The  ladder  is  so  constructed 
that  in  case  of  fire  the  weight  of  a  person 
causes  the  unattached  end  to  descend  to 
the  sidewalk  in  such  position  as  to  allow 
free  passage  down.  The  theatre  patron 
was  not  aware  of  any  danger,  but  just  as 
she  was  walking  under  the  ladder  the  un- 
attached end  suddenly  descended  without 
warning  upon  her  and  struck  the  right 
side  of  her  face  and  head.  It  developed 
aftenvard  that  the  cause  of  the  ladder  fall- 
ing was  that  a  young  boy,  apparently  about 
fourteen  years  of  age,  stepped  upon  it  from 
the  iron  balcony  and  caused  the  unattached 
end  to  descend  to  the  sideAvalk  as  it  was 
designed  to  do. 

The  injured  patron  sued  the  theatre 
{Continued  on  page  114) 


April  9,  1932  Motion  Picture  Herald  37 

MODERN  PROJECTION 


PROJECTION     •     SOUND    REPRODUCTION      •  ACOUSTICS 


TRANSIENT  DISTORTION 

INTRODUCED  BY  HORN  TYPE  SPEAKERS 

By  VESPER  A.  SCHLENKER 


Analyses  of  actual 
measurements  made 
in  representative 
motion  picture  the- 
atres by  a  leading 
acoustical  engineer 


THE  "RELATIVE  PERFEC- 
TION" toward  which  the  talking  pictures 
are  said  to  be  moving  can  not  be  realized 
as  long  as  a  single  element  is  relatively  im- 
perfect. The  horn  type  loudspeaker  in  con- 
junction with  the  picture  screen  is  one  of 
the  units  in  the  whole  talking  picture  equip- 
ment which  deserves  far  more  attention  by 
engineers  than  it  now  receives. 

The  perfect  illusion  of  talking  pictures 
can  not  be  obtained  by  synchronization 
alone.  Not  only  must  the  pictures  be  very 
natural,  but  also  the  sound  itself  must  be 
very  realistic.  In  other  words  the  sound 
must  possess  high  quality. 

One  of  the  requirements  for  high  quality 
which  has  received  almost  exclusive  atten- 
tion, is  that  single  frequency  measurements 
over  the  audible  spectrum  show  a  constant 
efficiency  of  reproduction.  In  the  case  of 
the  loudspeaker,  a  constant  input  will  main- 
tain a  constant  intensity  of  sound  in  front 
where  the  listener  is  ordinarily  located. 

The  results  of  a  test  of  this  kind  are 
shown  in  the  form  of  an  oscillogram 
{Figure  1).  The  electrical  input  is  held 
constant  at  an  electrical  level  of  -)-20  db., 
while  the  frequency  is  slowly  increased 
from  50  to  6,000  cycles  per  second  by 
means  of  a  beat-frequency  oscillator.  The 
lower  trace  represents  the  voltage  across 
terminals  of  the  driving  unit  of  the  horn. 
The  decrease  of  the  amplitude  above  4,000 
cps.  is  due  to  the  characteristic  of  the  vi- 
brator of  the  oscillograph  and  the  asso- 
ciated amplifier.  The  upper  trace  repre- 
sents the  sound  intensity  about  one  foot  in 


front  of  the  mouth  of  the  horn.  The  mi- 
crophone was  placed  close  to  the  loud- 
speaker so  that  the  sound  reflected  from 
the  auditorium  would  not  be  appreciable 
as  compared  to  the  directly  radiated  sound. 

this  particular  horn  is 
a  standard  16-A  type,  which  in  design 
really  consists  of  two  exponential  horns 
extending  in  approximately  opposite  direc- 
tions from  a  common  bell.   The  walls  are 


made  entirely  of  thin  metal.  It  is  provided 
with  two  electrodynamic  driving  units.  It 
is  quite  evident  that  this  characteristic 
leaves  much  to  be  desired  when  compared 
to  the  uniform  response  of  electrical  equip- 
ment. 

Figure  2  represents  the  pickup  from  the 
microphone  placed  in  the  same  position 
with  respect  to  the  horn  as  Figure  1,  but 
with  the  insertion  of  electrical  filters,  which 
separate  the  three  bands  of  frequencies. 
The  frequencies  below  500  cps.  are  re- 


Figure  1 


38 


Better  Theatres  Section 


April  9,  1932 


Figure  2 


corded  in  the  upper  trace.  From  500  to 
2,000  cps.  are  recorded  in  the  middle  trace, 
while  the  frequencies  above  2,000  cps.  are 
found  in  the  lower  trace.  The  three  chan- 
nels have  approximately  the  same  gain  in 
the  transmitted  bands.  The  electrical  in- 
put of  slowly  changing  frequencies  was  the 
same  as  that  used  in  Figure  1.  No  new 
information  is  contributed  by  Figure  2  over 
Figure  1,  but  it  gives  a  more  graphic  rep- 
resentation of  the  relative  strength  of  the 
speaker  in  the  three  bands. 

If  the  engineer  carries  his  testing  of  the 
loudspeaker  no  further,  he  is  evidently  at 
a  loss  to  estimate  quantitatively  how  much 
transient  distortion  this  loudspeaker  will 
contribute,  as  compared  with  another 
speaker  which  has  a  different  characteristic. 
It  follows  that  some  more  direct  test 
should  be  employed  to  determine  the  dis- 
tortion of  elementary  components  of  speech. 
Almost  two  years  ago  the  writer  proposed 
to  the  Society  of  Motion  Picture  En- 
gineers a  method  of  testing  directly  for 
transients  introduced  by  loudspeakers  (or 
other  electro-mechanical  units  fVol. 
XVI,  No.  3,  1931,  pp.  302-314,  J.  S.  M. 
P.  E.] 

This  method  was  employed  in  obtain- 
ing the  oscillogram  shown  in  Figure  3.  It 
consists  of  impressing  any  desired  single 
frequency  on  the  speaker  for  a  short  period 
of  time,  from  0.03  to  0.3  seconds,  to  rep- 
resent the  different  fundamental  compo- 
nents of  speech.  This  pulse  or  "synthetic 
syllable"  is  recorded  by  the  lower  trace  as 
it  was  impressed  electrically  across  the  ter- 
minals of  the  driving  units  of  the  16-A 
type  horn.  The  upper  trace  is  the  record 
of  the  sound  which  is  emitted  by  the  horn. 
The  low  and  middle  frequency  distortion 
is  most  undesirable,  but  that  of  high  fre- 
quency is  enormous  by  comparison. 

This  means  that  every  elementary  com- 


ponent of  sound  is  distorted  by  the  "hang- 
over" as  shown  in  Figure  3.  It  means  that 
the  directly  radiated  sound  will  not  be 
clean-cut  in  spite  of  the  high-frequency  re- 
sponse which  this  speaker  has.  The  speak- 
ing voice  which  is  reproduced  will  appear 
as  if  coming  from  a  coupled  room  next  to 


that  occupied  by  the  listener.  In  other 
words,  the  talking  image  on  the  screen  will 
lack  "intimacy"  in  scenes  where  it  is  re- 
quired. 


the  cause  of  this  tran- 
sient distortion  must  be  found  either  in 
the  driving  unit,  the  horn,  or  the  combina- 
tion. Figure  4,  gives  the  results  .of  a  test 
for  "hang-over"  with  the  electro-dynamic 
unit  alone.  The  horn  was  removed  and 
the  microphone  was  brought  up  close  to 
the  unit  itself.  Although  some  "hang-over" 
is  noticeable,  especially  in  the  lower  trace, 
which  is  24  db.  above  the  normal  level 
trace,  it  is  negligible  by  comparison  to  that 
contributed  by  the  horn  as  shown  in  Fig- 
ure 3. 

These  data,  as  well  as  much  additional 
data  taken  over  the  last  two  years,  indicate 
that  the  transient  distortion  introduced  by 
the  horn  is  due  largely  to  reverberation  in 
the  horn  cavities,  especially  in  the  high-fre- 
quency range.  It  follows  at  once  that  the 
absorption  of  walls  of  the  horn  will  be  one 
of  the  controlling  factors  in  determining 
the  period  of  reverberation  or  the  amount 
of  "hang-over"  of  short  sounds.  At  the 
same  time,  the  intensity  of  the  radiated 
sound  will  be  raised  by  the  multiple  reflec- 
tion of  reverberation,  just  as  it  is  in  a 
room  which  is  "live."  Furthermore,  ab- 
rupt turns  or  bends  in  the  horn  will  in- 
crease the  reverberation,  as  compared  with 
a  straight  horn. 

The  particular  horn  just  described  has 
a  very  high  reverberation  because  of  the 
metal  walls,  which  are  non-absorbing.  It 


F 


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April  9,  1932 


Motion  Picture  Herald 


39 


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H-IG-H  <\J 


Figure  4 


also  has  rather  abrupt  bends,  which,  of 
course,  tend  to  close  the  effective  opening 
of  the  reverberant  cavities,  in  spite  of  the 
uniformly  increasing  cross-section  according 
to  the  exponential  law. 

It  is  hoped  that  designers  and  manufac- 
turers of  electro-acoustic  equipment  will 
employ  adequate  tests  which  will  directly 


determine  the  transient  distortion.  Re- 
sponse of  sustained  tones  should  always  be 
supplemented  by  a  transient  test  in  the  im- 
provement and  development  of  each  link 
of  the  long  chain  of  sound  transmission, 
from  the  source  at  the  studio,  to  the  ears 
of  those  who  go  to  the  motion  picture 
theatre  to  hear  as  well  as  see. 


PROJECTION  MART 

Equipment  News  and  Comment 


DUAL  AMPLIFIER 

•  An  amplifier  providing  two  complete 
independent  sound-on-film  amplifica- 
tion systems  in  a  single  unit  has  been 
brought  out  by  the  Operadio  Manufactur- 
ing Company  of  St.  Charles,  111.  Each  of 
the  united  amplifiers  are  self-contained, 
operating  on  a.  c.  current.  A  single  switch 
permits  switching  from  one  to  the  other 
without  interruption  of  the  program.  Each 
amplifier  supplies  the  photoelectric  cell 
voltage,  and  the  exciter  lamp  current,  and 
operates  from  the  output  of  any  sound  head 
using  the  caesium  type  of  cell.  An  adapter 
unit  is  also  available  for  use  with  sound- 
on-disc,  record  or  public  address  system 
reproduction. 

Each  amplifier  uses  one  24,  two  27s,  two 
50s,  and  one  81.  Maximum  capacity  slight- 
ly exceeds  that  necessary  for  use  in  theatres 
of  1,000  seats. 

SMALL  HOUSE  AMPLIFIER 

•  An  amplifier  designed  especially  for  use 
in  theatres  of  up  to  780  seats,  has  been 

developed  by  The  Radiart  Corporation  of 
Cleveland.  The  amplifier  is  designed  for 
use  with  sound  heads  employing  caesium 
photocells,  and  the  voltage  for  each  cell  can 
be  regulated  by  separate  controls  so  that  at 
changeover  no  adjustment  need  be  made  in 


volume.  The  exciter  lamp  transformer  de- 
sign is  such  that  the  same  amplifier  can  be 
used  for  either  4-ampere,  or  7j4-ampere 
exciter  lamps.  Tube  equipment  consists  in 
one  24,  one  27,  two  47s,  and  one  80.  All 
controls  are  on  the  amplifier,  and  a  rheostat 
is  furnished  for  maintaining  the  proper  ex- 
citer lamp  supply.  The  entire  unit  meas- 
ures 20  x  20  x  10^4  inches. 

SOUND-ON-FILM  SYSTEM 

•  A  new  sound-on-film  system  has  been 
brought  out  by  the  Associated  En- 
gineering Laboratories  of  Buffalo,  N.  Y. 
This  equipment  is  entirely  a.  c,  operated  at 
either  25  or  60  cycles.  The  manufacturers 
claim  a  frequency  response  of  from  30  to 
over  8,000  cycles. 

A  cylindrical  disc,  which  is  chromium- 
plated,  is  used  to  guide  the  film  past  the 
optical  system.  The  drive  is  chain  type, 
with  heads  adapted  to  Simplex  or  Powers 
projectors. 

The  system  includes  an  all  a.  c.  amplifier 
equipped  with  a  voltmeter,  master  volume 
control,  changeover  switch,  exciter  lamp 
current  control  for  two  projectors,  photo- 
cell voltage  control,  pilot  lamp,  and  main 
a.  c.  switch. 

The  whole  equipment  includes  dynamic 
speakers  for  both  screen  and  projection 
room  monitoring. 


PROJECTION  LAMPS 

The  accepted  Standard  in  all 
parts  of  the  World  for  the  Best 
Screen  Illumination. 

HALL  &  CONNOLLY,  Inc. 

24  Van  Dam  St.,  N.  Y.  C. 


The  Perfect  Screen  Lens 

Adaptable  to  Any  Projector 


The  construction  of 
this  lens,  deviates 
radically  from  all 
previous  types  here- 
tofore known  and  is 
guaranteed  to  in- 
crease the  illumina- 
tion and  greatly  re- 
duce your  electricity 
expense  on  projec- 
tion. The  very  long 
over-all  length  per- 
mits the  rear  lens  to 
come  as  close  as 
possible  to  the  gate 
and  therefore  gather 
all  the  light  rays. 


USED  BY  LEADING 
THEATRES  EVERYWHERE 

Projection  Optics  Co.,  Inc. 

330  Lyell  Ave. 
ROCHESTER,  N.  Y„  U.  S.  A. 


40 


Better  Theatres  Section 


April  9,  1932 


F.  H.  RICHARDSON'S  COMMENT 

AND  ANSWERS  TO  INQUIRIES 

PERFECT  PROJECTION: 
CHEAP  AT  ANY  PRICE 


i  propose  to  talk  to  exhi- 
bitors and  theatre  managers  in  the  hope 
that  when  they  read  what  I  have  to  say, 
they  will  give  it  very  careful  considera: 
tion.  I  ask  that  my  statements  be  consid- 
ered in  the  light  of  plain  common  sense. 
Fair  enough? 

I  enter  into  a  great  many  theatres  in 
which  projection  or  reproduction  is  not  what 
it  should  be,  yet  too  often  find  the  matter 
viewed  with  indifference.  The  reason  is 
that  the  audience  is  thought  unable  to  tell 
that  a  fault  in  the  equipment  exists.  That 
attitude  is  baseless.  Patrons  may  not  know 
why,  but  they  know  when  the  sound,  for 
example,  is  not  clear.  In  the  case  of  an 
organ,  they  know  that  an  out-of-tune  effect 
is  due  to  the  organ  itself,  but  when  repro- 
duced sound  is  bad,  they  have  no  means 
of  knowing  whether  the  recording  is  bad, 
or  whether  the  fault  lies  in  the  equipment. 

I  find  sound  reproduction  "out-of-tune" 
for  the  reason  that  the  equipment  has  been 
permitted  to  fall  into  a  state  a  disrepair. 
I  often  find  much  of  the  projection  ap- 
paratus in  a  state  of  disrepair  to  an  extent 
little  less  than  deplorable.  I  find  the  pro- 
jectors running  with  worn  parts  which  not 
only  serve  to  injure  the  then-being-projected 
show,  but  also  working  injury  to  the  films 
and  therefore  to  every  show  that  will 
thereafter  be  projected  with  those  films. 
Yet  the  theatre  manager  refuses  to  permit 
repairs,  however  sadly  needed,  because  the 
repairs  would  cost  money  and  thus  add  to 
the  overhead  of  the  theatre! 

Injury  to  sound  or  image  in  a  single 
show  does  some  harm,  but  to  get  the  true 
effect  of  such  things,  one  must  consider 
them  over  an  extended  period  of  time — 
say,  six  months.  Considering  picture  pro- 
jection, suppose,  for  example,  that  the  aper- 
ture plates  are  a  bit  worn,  so  that  there 
is  an  occasional  tendency  for  the  image 
to  be  out-of-focus.  Suppose  the  intermit- 
tant  sprocket  teeth  are  somewhat  worn, 
so  that  the  picture  is  not  as  steady  as  it 
should  be  on  the  screen.  (We  will  not 
consider  the  serious  strain  put  upon  the 
film  sprocket  holes  by  worn  intermittent 
sprockets.)  Suppose  the  intermittent  move- 
ment is  sufficiently  worn  to  set  up  a  ten- 
dency toward  unsteadiness  of  the  picture! 


Suppose  the  projector  gearing  is  sufficiently 
worn  so  that  either  the  projectionist  must 
either  put  a  brake  on  the  shutter  (thus 
increasing  the  gear  wear),  or  have  a  back- 
lash that  will  set  up  travel  ghost  and  thus 
increase  flicker  tendency  and  reduce  the 
precentage  of  light  available  for  projection ! 

All  this  is  not  at  all  improbable.  In 
fact,  it  exists  to  greater  or  lesser  extent  in 
a  large  percentage  of  theatres  in  this 
country  today. 

Suppose,  also,  that  sound  volume  is  too 
high  or  too  low,  or  through  faults  in  equip- 
ment, there  is  excessive  ground  noise,  or  the 
sound  is  "mushy" — and  so  on,  through  a 
rather  long  list  of  possible  faults.  Let  us 
consider  the  audience  reaction  to  all  this, 
remembering  that  the  deduction  I  shall 
draw  is  true  only  in  lesser  degree  if  the 
faults  be  but  few  and  minor. 

If  Mr.,  Mrs.,  and  Miss  Patron  come 
to  this  theatre  and  find  everything  as  it 
should  be,  with  perfect  projection  and  per-  " 
feet  sound,  they  are  entertained  if  the  pic- 
ture is  to  their  liking.  They  are  there- 
fore impressed  with  the  motion  picture  as 
entertainment.  They  become  that  highly 
desirable  thing,  regular  attendants. 

Now  the  other  side!  Instead  of  the 
above  condition,  let  us  examine  the  audi- 
ence reaction  to  the  theatre  in  which  faults 
exist.  Let  us  assume  that  the  same  shows 
are  available  as  in  the  other  theatre,  but 
now  the  patron  finds  that  the  picture  is 
not  very  steady.  The  picture  strains  the 
eyes.  The  reason  may  be  bad  focus  or 
travel  ghost.  It  may  be  insufficient  cur- 
rent. Perhaps  the  projectionist  does  not 
understand  how  to  get  the  greatest  amount 
of  light  through  to  the  screen.  Maybe 
lenses  are  being  used  which  should  have 
been  long  since  replaced.  The  patron  also 
finds  that  the  reproduced  music  is  dis- 
torted, and  that  dialogue  is  hard  to  under- 
stand, or  that  there  is  a  continual,  most 
annoying  crackling  coming  from  the  screen. 

What  is  the  inevitable  result?  The 
patron  is  not  only  less  entertained  than 
he  might  be,  but  he  gets  the  idea  that  after 
all  the  motion  picture  is  still  pretty  crude. 
It  is  all  right  for  those  that  like  their 
Garbos  and  Gables,  but  he  can't  get  much 
of  a  "kick"  out  of  anything  so  falsely  set 


before  him.  Or  he  may  be  able  to  recog- 
nize that  the  fault  is  local,  and  that  other 
theatres  "put  on"  their  pictures  right.  In 
either  case,  at  least  one  exhibitor  or  mana- 
ger will  have  a  chance  to  complain  about 
poor  business. 

If  these  latter  are  your  conditions  Mr. 
Exhib  itor  or  Mr.  Manager,  you  have  no 
right  to  complain.  You  have  "saved"  on 
overhead  and  that  is  what  you  wanted  to 
do. 

There  is  only  one  right  way  to  do  things 
and  that  is  the  right  way.  The  wrong  way 
seldom,  if  ever,  wins  out  in  the  long  run. 
In  the  case  of  out-of-repair  or  carelessly 
handled  projection  and  sound  equipment, 
the  audience  cannot  always  recognize  the 
fault,  but  it  knows  the  difference  between 
good  entertainment  and  poor  or  mediocre 
entertainment.  The  theatre  which  puts  on 
perfect  projection,  both  in  sound  and 
image,  usually  has  a  pretty  good  house  even 
when  it  does  not  have  one  of  the  week's 
outstanding  pictures.  As  a  rule,  the 
theatre  that  permits  its  equipment  to  fall 
into  disrepair  does  good  business  only  when 
it  has  an  unusual  attraction. 

Faulty  projection  and  sound  (which  in- 
cludes acoustics)  is  itself  a  big  item  in  over- 
head, and  it  extends  its  negative  influence 
as  time  goes  on  to  many  parts  of  the  balance 
sheet.  The  good  showman  will  recognize 
perfect  projection  as  cheap  at  any  price. 

ELECTROLYTIC 
CONDENSERS 

j.  l.  buchannan  of  Den- 
ver, Col.,  writes:  "Last  week  a  sound 
engineer  spoke  of  what  he  called  an  'Elec- 
trolytic Condenser.'  Said  it  was  much  bet- 
ter than  the  old  sort,  but  did  not  have 
time,  so  he  said,  to  tell  me  just  what  it  is. 
Will  you  be  good  enough  to  tell  me? 
Things  are  pretty  dull  here,  but  that  can't 
last  always." 

In  the  first  place,  let  us  consider  the 
action  of  condensers  in  general.  A  con- 
denser stores  e.  m.  f.  It  therefore  stores 
power,  not  by  chemical  action,  as  in  the 
case  of  a  storage  battery,  but  by  what  is 


April  9,  1932 


Motion  Picture  Herald 


41 


known  as  a  "charge"  of  e.  m.  £.,  electricity, 
electrons  or  however  you  wish  to  express 
it.  It  differs  from  the  charge  set  up  in  a 
storage  battery  in  that  it  cannot  be  stored 
for  any  length  of  time.  If  used  at  all  for 
power  purposes,  it  must  be  in  one  impulse, 
the  force  of  which  will  depend  upon  the 
size  (capacity)  of  the  condenser,  and  the 
voltage  with  which  it  is  charged.  In  other 
words,  while  the  storage  battery  may  be 
discharged  slowly,  the  condenser  may  be 
discharged  only  in  one  impulse,  except  that 
if  let  alone,  the  charge  will  slowly  be  ab- 
sorbed by  the  idle  circuit  attached,  or  by 
leakage  across  the  condenser  terminals. 

One  peculiarity  of  the  condenser  requires 
explanation  of  how  commercial  condensers 
are  made.  They  consist  of  strips  of  tin  foil 
wound  upon  each  other,  with  insulating 
material,  usually  carefully  selected  paper, 
between.  Each  alternate  winding  is  con- 
nected to  one  end  of  a  circuit  wire,  the 
remaining  windings  being  connected  to  the 
opposite  end  of  the  same  wire.  We  then 
may  have  windings  1,  3,  5,  7,  9  and  so  on 
attached  to  one  wire  end,  and  windings  2, 
4,  6,  8,  10  and  so  on  connected  to  the 
other  end. 

Capacitance  is  the  term  employed  by  en- 
gineers to  express  the  power  or  charge  any 
condenser  is  capable  of  storing.  It  is  di- 
rectly dependent  upon  the  surface  area  of 
the  above  described  windings,  and  the  thin- 
ness of  the  insulation.  The  thinner  the 
insulation  (providing  it  be  effective),  the 
higher  the  capacitance  of  the  condenser. 

And  now  as  to  the  electrolytic  con- 
denser: Not  so  long  ago  some  experimenter 
discovered  that  if  a  strip  of  sheet  aluminum 
be  immersed  in  a  saturated  solution  of  bi- 
carbonate of  soda  contained  in  a  tank  made 
of  current-carrying  material,  and  the  strip 
be  attached  to  the  positive  side  of  a  d.  c. 
circuit  of  suitable  voltage,  and  the  tank 
itself  be  attached  to  the  negative  side  of 
the  same  circuit,  the  result  would  be  a  de- 
posit of  insulating  material  on  the  strip, 
which  presently  would  stop  all  current 
flow.  It  was  found  that  this  process  was 
applicable  to  all  commercial  voltages  under 
600,  and  may  in  future  be  applied  even  to 
higher  voltages.  It  was  also  discovered 
that  this  insulating  film  is  much  thinner 
than  any  other  practicable  insulating  ma- 
terial, which  operated  to  increase  the  ca- 
pacitance of  the  condenser.  I  don't  know 
why  extreme  thinness  acts  thus,  but  it 
seems  that  it  does.  It  also  made  the  con- 
densers more  compact  and  decreased  their 
cost,  all  of  which  is,  of  course,  good. 

It  will  be  seen  from  the  foregoing  that 
when  it  is  desired  to  construct  a  condenser 
by  this  method  for  any  given  voltage,  it  is 
only  necessary  to  suspend  the  strips  of 
aluminum  in  the  bicarbonate  bath,  charge 
it  with  the  voltage  the  condenser  is  to  with- 
stand, or  possibly  a  bit  more  to  provide  a 
factor  of  safety,  and  wait  until  all  current 
flow  has  stopped.  A  condenser  made  from 
those  strips  then  will  be  effective  on  any 
voltage  up  to  that  of  the  charging  current, 
though  it  will  not  be  efficient  at  lower 
voltages  because  of  the  added  unnecessary 
thickness  of  the  insulating  film. 

However,  there  are  many  practical  diffi- 
culties in  making  such  condensers  reliable, 


therefore  they  are,  as  units,  rather  expen- 
sive, although  much  cheaper  than  paper 
and  tin  foil  condensers  of  equal  capacity. 
Since  if  polarity  be  reversed,  the  insulating 
film  tends  to  break  down,  an  electrolytic 
condenser  is  ordinarily  not  used  in  a.  c.  cir- 
cuits unless  there  is  also  in  the  current  a 
d.  c.  polarizing  voltage.  They  are,  how- 
ever, of  very  great  use  in  d.  c.  circuits 
where  a  high  capacity  is  desired  to  by-pass 
effectively  alternating  currents,  as,  for  ex- 
ample, in  filters  on  charging  equipment. 

It  is  possible  to  make  condensers  from 
sheets  of  metal  other  than  aluminum  by 
using  a  different  solution.  Bicarbonate  of 
soda  is  cheap,  however,  and  aluminum  is 
not  very  expensive,  so  that  is,  and  most 
likely  will  continue  to  be,  the  commercial 
form  of  the  condenser.  The  film  of  in- 
sulating material  is  approximately  only  one 
millionth  of  a  millimeter  thick. 

Another  point  is  that  various  insulating 
materials  of  equal  thickness  serve  to  alter 
the  capacitance  of  the  condenser. 

BREAKING  INTO 
PROJECTION  WORK 

I  receive  many  letters 
from  young  men  who  desire  to  enter  the 
projection  field.  Many  of  them  seem  to 
have  an  idea  that  those  now  in  had  some- 
one to  help  them.  "If  only  I  had  some  in- 
fluential friend,"  or  "Can  you  suggest  some 
way  I  can  get  in,  as  I  have  no  pull  or  any- 
one to  help  me,"  usually  forms  a  part  of 
such  communications. 

In  reply  to  these  letters  I  am  compelled 
to  say  something  which  does  not  sound  so 
well,  but  which  nevertheless  is  a  fact.  An 
influential  friend  may  at  times  be  of  help, 
but  if  you  look  back  over  the  past  you  will 
find  that  almost  every  really  successful  man 
started  out  on  his  own  power  and  built 
his  own  road  to  success. 

The  road  to  success,  my  friends,  is  not 
paved.  It  is  filled  with  ruts  and  holes.  It 
is  strewn  with  sand,  pebbles  and  rocks.  It 
climbs  over  great  high  mountains  of  effort 
and  dips  into  valleys  of  discouragement. 
But  the  man  who  is  able  and  willing  to 
push  those  rocks  aside,  climb  the  hills  and 
toil  through  the  valleys,  will  succeed.  The 
chap  who  has  to  have  the  rocks  shoved  out 
of  the  way,  who  finds  the  sands  too  resist- 
ant, the  hills  too  steep,  the  valleys  too  full 
of  shadows,  will  never  get  very  far  along 
the  road  to  real  success,  and  will  never  ex- 
perience the  happiness  that  comes  from  the 
successful  fighting  of  hard  battles  against 
odds. 

Times  are  hard  just  now.  It  would  be 
almost  impossible  for  anyone,  no  matter 
how  influential,  to  get  any  one  a  job.  To 
him  who  really  wants  to  get  into  the  the- 
atrical field  my  advice  would  be :  Get  a 
job  of  some  sort  in  a  theatre,  no  matter  if 
it  be  only  that  of  usher.  It  would  prob- 
ably take  plenty  of  persistence  to  get  even 
that  right  now,  but  the  man  who  has  the 
seed  of  success  in  him  will  overcome  diffi- 
culties. They  will  merely  serve  to  urge 
him  on  to  greater  effort.  Therefore,  I  say 
to  you :  Get  a  job,  and  whatever  it  may  be, 
start  studying.  If  the  job  be  that  of  usher, 
then  see  to  it  that  you  become  the  best 


usher  to  be  found  anywhere.  But  that  is 
not  enough.  You  want  to  get  ahead! 
Therefore  start  studying  everything  about 
the  theatre,  but  particularly  study  the  de- 
partment to  which  you  hope  and  expect  to 
be  advanced.  Don't  expect  success  in  a 
minute,  in  a  week,  in  a  month  or  in  a  year. 
Real  success  comes  slowly.  It  is  accom- 
plished through  hard  work 

The  foregoing,  of  course,  sounds  dis- 
couraging, but  it  is  the  best  advice  I  can 
give.  Fight  your  own  battles.  If  you  have 
in  you  that  spark  with  which  success  is 
kindled,  you  will  find  ways  to  fight  these 
battles,  and  through  that  fighting  you  will 
be  the  gainer  in  the  end. 

THE  ORIGIN 
OF  LENSES 

recently  some  good 
brother  cited  me  to  an  article  on  early  day 
lenses  published  in  the  "Lexicographer's 
Easy  Chair"  of  The  Literary  Digest.  Af- 
ter some  delay  I  got  hold  of  the  article  in 
question,  which  is  so  interesting  that  I  am 
going  to  publish  it  verbatim. 

Telescope. — The  Lexicographer  owes  to  Mr. 
William  Clarkson,  of  Detroit,  Mich.,  the  follow- 
ing: "You  may  be  interested  if  I  quote  from 
an  old  book  I  have:  'Reflections  Upon  Ancient 
and  Modern  Learning,'  by  William  Wotten, 
B.D.,  printed  in  1694.  Chapter  XV:  'Of  several 
Instruments  invented  by  the  Moderns,  which 
helped  to  advance  Learning': — 'The  Imperfec- 
tions of  Distance  are  remedied  in  a  great 
Measure  by  Telescopes ;  whose  chief  Use,  that 
comes  under  our  Consideration,  is  to  discern 
the  Stars,  and  other  celestial  Bodies. 

"  'To  find  out  the  first  Inventor  of  these  sorts 
of  Glasses,  it  will  be  necessary  to  learn  who 
first  found  out  the  Properties  of  Convex  and 
Concave  Glasses  in  the  Refraction  of  Light. 
Dr.  Plot  has  collected  a  great  deal  concerning 
F.  Bacon,  in  his  Natural  History  of  Oxford- 
shire ;  which  seems  to  put  it  out  of  doubt  that 
he  knew  that  great  Objects  might  appear  little, 
and  small  Objects  appear  great;  that  distant 
Objects  would  seem  near,  and  near  Objects 
seem  afar  off,  by  different  Applications  of  Con- 
vex and  Concave  Glasses;  upon  the  Credit  of 
which  Authorities,  Mr.  Molineux  {Dioptric,  pp. 
256-8)  attributes  the  Invention  of  Spectacles  to 
this  learned  Friar,  the  Time  to  which  their 
earliest  use  may  be  traced,  agreeing  very  well 
with  the  Time  in  which  he  lived;  but  how  far 
F.  Bacon  went  we  know  not.  So  that  we  must 
go  into  Holland  for  the  first  Inventors  of  these 
excellent  Instruments,  and  there  they  were  first 
found  out  by  one  Zacharias  Joannides  {Borellus 
de  vero  Inventore  Telescopii,  p.  30),  a  Spec- 
tacle-maker {ibid,  p.  35)  of  Middleburgh  in 
Zealand;  in  1590  {ibid,  p.  30)  he  presented  a 
Telescope  of  Two  Glasses  to  Prince  Maurice, 
and  another  to  Arch-Duke  Albert,  the  former 
of  whom  apprehending  that  they  might  be  of 
great  Use  in  War,  desired  him  to  conceal  his 
Secret.  For  this  Reason,  his  Name  was  so  little 
known,  that  neither  Des  Cartes  {Dioptric)  nor 
Gerhard  Vossius  {De  scientiis  Methemat.,  p. 
70)  had  ever  heard  any  thing  of  him,  when 
they  attributed  the  Invention  of  Telescopes  to 
Jacobus  Metius  of  Alkmaer.  However,  it  tak- 
ing Air,  Galileo  Galilei  took  the  hint,  and 
made  several  telescopes,  by  which  making  Ob- 
servations upon  heavenly  Bodies,  he  got  him- 
self immortal  Honor.  .  .  .' 

"I  think  we  can  agree  it  sounds  reasonably 
true  that  secrecy  would  be  demanded,  and  its 
use  in  warfare  predicted,  as  judging  by  our 
own  times,  our  useful  inventions  are  used  to 
benefit  mankind,  while  on  the  other  hand,  they 
are  used  for  mankind's  destruction." 

There,  gentlemen,  next  time  you  have 
optical  trouble  you  have  only  to  "cuss  out" 
some  guy  who  discovered  the  properties  of 


42 


Better  Theatres  Section 


April  9,  1932 


lenses,  way  back  somewhere  in  the  lbOUs. 
From  this  article  we  learn  that  Holland 
produced  the  first  optical  instruments  of 
excellence.  You  who  use  the  marvelous 
lenses  of  today  should  be  interested. 

THE  ACADEMY 
APERTURE  SIZES 

after  much  argument, 
the  Academy  of  Motion  Picture  Arts  and 
Sciences  has  approved  and  recommended 
a  new  camera  aperture  measuring  .631  x 
.868  inches,  and  for  projection  an  aper- 
ture of  .600  x  .825  inches,  the  center  line 
of  the  latter  .7380  inches  from  the  control 
edge. 

These  aperture  sizes  have  been  recom- 
mended for  immediate  adoption.  The 
Paramount  Publix  Research  Division  has 
approved  the  new  projection  aperture  as 
satisfactory  for  the  projection  of  a  picture 
in  the  3x4  ratio,  provided  it  be  photo- 
graphed through  a  negative  aperture  not 
exceeding  the  one  now  approved.  The  re- 
search division,  however,  makes  note  of  the 
fact  that  while  this  is  acceptable,  it  is  of 
the  opinion  that  a  reduction  of  camera 
aperture  to  .623,  and  a  reduction  of  the 
projection  aperture  to  .590,  would  repre- 
sent the  ideal  compromise  in  that  it  would 
represent  the  correction  to  an  18  per  cent 
projection  angle,  which  is  the  average  angle 
of  Paramount  Class  A  and  Class  B  thea- 
tres. This  last  named  "ideal"  compromise 
was  the  one  approved  by  the  practical  pro- 
jection committee  of  the  Society  of  Motion 
Picture  Engineers,  which  committee, 
through  President  Goldsmith,  put  up  a 
fight  for  its  adoption. 

So  far  as  the  Academy  of  Motion  Pic- 
ture Arts  and  Sciences  is  concerned,  this 
action  settles  the  matter,  but  nevertheless 
it  cannot  as  yet  be  said  that  these  aper- 
tures represent  the  standard,  because  the 
Society  of  Motion  Picture  Engineers  is 
a  body  which,  through  its  standards  and 
nomenclature  committee,  also  sets  standards 
for  the  industry,  and  that  body  has  as  yet 
taken  no  action. 

It  is  likely,  however,  that  the  action 
taken  will  be  supported  by  the  Society  of 
Motion  Picture  Engineers  and  finally 
adopted  as  the  standard.  I  believe  this 
for  the  reason  that  undoubtedly  many,  if 
not  all  the  producers,  will  adopt  the  aper- 
ture and  change  their  apertures  in  ac- 
cordance with  these  requirements.  If  this 
be  done,  any  alteration  which  might  be 
later  accepted  by  them  would  have  to  be 
based  upon  very  urgent  reasons. 

And  now,  let  us  for  a  moment  step  into 
no-man's-land !  In  what  I  shall  say  I  most 
emphatically  deny  any  intention  of  criti- 
cizing any  one.  I  am  just  going  to  talk 
along  the  lines  of  what  seems  to  me  to  be 
plain  common  sense. 

This  matter  of  alteration  of  aperture 
sizes  is  important.  Its  importance  has  been 
recognized  for  quite  some  while,  yet  the 
Society  of  Motion  Picture  Engineers  took 
no  action  looking  to  the  alteration  of 
what  was,  particularly  since  sound  has  ar- 
rived, obviously  inefficient  aperture  dimen- 
sions. The  Academy  of  Motion  Picture 
Arts  and  Sciences,  however,  did  finally  step 


Cami  i  n  Aperture  and  Track  Specifications 


Projector  Aperture  Specifications 


in,  set  the  ball  rolling  and  proceed  to  do 
something.  That  action  I,  for  one,  most 
emphatically  approve,  but  with  equal  em- 
phasis I  must  express  my  disapproval  of 
the  methods  adopted. 

In  the  motion  picture  industry  we  have 
two  major  divisions,  both  of  which  would 
be  considerably  affected  by  any  change  in 
camera  and  projector  aperture  dimensions. 
I  refer  to  the  producers  and  to  the  theatres. 
This  being  true,  it  seems  to  me  that  before 
any  action  was  taken,  both  of  these  factors 
should  have  been  consulted.  This  was  not 
done  so  far  as  the  theatres  are  concerned, 
at  least  not  in  any  competent  way. 

What  is  done,  is  done,  but  I  am  sure 
it  will  be  an  improvement  on  what  we 
have  had  in  the  past.  Just  what  the  situa- 
tion is  going  to  be  during  the  period  of 
change,  I  am  not  sure.  I  am  afraid  in 
many  instances  a  goodly  number  of  actors 
may  find  themselves  decapitated.  That,  I 
suppose  is  to  be  expected.  But  let  us  hope 
the  period  of  transition  will  be  as  short 
as  possible. 

AIR  CONDITIONS 
AND  SOUND 

JOHN     GRAMDAL     of  St. 

Joseph,  Mo.,  asks,  "To  settle  an  argument, 
will  you  be  good  enough  to  advise  as  to 
whether  or  not  conditions  inside  a  theatre 
— meaning  atmospheric  conditions — will 
vary  the  speed  of  sound  travel?  Have  had 
an  argument  and  we  are  leaving  it  to  you." 

At  an  air  temperature  of  70  deg., 
sound  travels  at  approximately  1,120  feet 
per  second.  Its  speed  of  movement  in- 
creases slightly  with  increases  in  either  hu- 


midity or  temperature,  but  does  not  vary 
with  barometric  pressures.  I  might  also 
add,  for  the  sake  of  completeness,  that  the 
effect  on  sounds  of  different  frequencies 
does  not  vary  appreciably.  At  least  such 
variations  as  exist  may  be  disregarded  for 
all  practical  purposes.  (This  answer  is 
based  on  information  kindly  supplied  by 
the  engineering  department  of  Erpi.) 

Some  while  ago,  in  thinking  over  vari- 
ous problems  with  respect  to  the  distribu- 
tion of  sound  in  auditoriums,  it  occurred 
to  me  that  since  sound  is  propagated  in 
waves,  which  spread  out  in  every  direction 
from  the  source,  any  other  movement  of  the 
air  itself  would  affect  the  sound  at  least 
to  some  extent.  I  particularly  had  in  mind 
the  effect  which  might  be  set  up  by  two 
fans  blowing  the  air  cross-currents.  It 
seemed  to  me  that  this  must  surely  have  a 
tendency  to  distort  the  sound  waves.  So 
reasonable  did  this  appear  that  I  laid  the 
matter  before  the  Bell  Laboratories  en- 
gineers.   They  now  say : 

"Your  general  theme,  that  air  movement, 
being  essentially  of  -the  same  nature  as 
sound,  could  cause  interference,  is  correct, 
but  due  to  the  large  difference  in  the  ve- 
locities of  the  movements  causing  sound, 
and  those  of  ordinary  air  currents,  the  ef- 
fect is  actually  negligible.  Sound  in  air  is 
propagated  at  a  velocity  of  1,100  feet  per 
second,  while  ordinary  air  velocities  from 
fans  are  of  the  order  of  only  a  thousandth 
of  this  amount.  Movement  of  air  due  to 
ordinary  air  currents  is  thus  negligible 
when  compared  to  the  rapid  motion  of 
sound  waves. 

"In  addition,  air  motion,  to  cause  sound, 
must  be  vibrating — making  at  least  16  vi- 
brations per  second.  The  motions  of  or- 
dinary air  currents,  on  the  other  hand,  are 
more  or  less  steady  (any  vibrating  motion 
existing  is  usually  at  a  frequency  lower 
than  that  necessary  to  cause  sound).  Con- 
sider, for  example,  the  effect  of  throwing 
a  stone  into  a  moving  stream  of  water. 
Ripples  will  spread  out  from  where  the 
stone  entered  without  being  appreciably 
distorted  by  the  motion  of  the  water,  and 
in  this  case  the  velocity  of  the  stream  is 
much  more  nearly  equal  to  the  velocity  of 
the  ripples  than  is  that  of  air  currents  to 
sound." 

In  my  communication  I  had  drawn  at- 
tention to  an  oscillogram  which  was  the 
photographic  representation  of  the  sound 
waves  caused  by  uttering  a  short  sentence. 
Phis  photographic  representation  was  sev- 
eral inches  in  length.  I  had  assumed  that 
the  waves  shown  would  certainly  be  dis- 
turbed by  cross  currents  or  movements. 
The  engineer  said: 

"In  the  oscillogram  you  refer  to,  the 
little  short  vertical  lines  along  the  hori- 
zontal, or  time,  axis  are  a  hundredth  of  a 
second  apart.  The  entire  length  of  the 
sentence  is  only  a  little  over  \y2  seconds. 
You  will  therefore  see  that  the  complete 
vibrations  shown  have  taken  place  within 
a  very  short  period  of  time,  during  which 
they  may  have  been  carried  forward  or  re- 
tarded slightly,  but  no  appreciable  distor- 
tion would  have  been  introduced  by  any 
ordinary  fan  currents." 

I  publish  this  merely  as  interesting  data. 


April  9,  19 SZ 


Motion  Picture  Herald 


43 


It  seems  that  while  there  may  be  some 
slight  distortion  set  up  by  air  currents  in 
an  auditorium,  it  would  be  so  very  little 
that  its  effect  would  not  be  discernible. 
However,  it  may  be  noted  that  the  en- 
gineer said  no  appreciable  distortion  would 
be  set  up  by  any  ordinary  air  currents. 

SOME  DONTS 
TO  REMEMBER 

at  the  end  of  the  Sim- 
plex instruction  book,  the  International 
Projector  Corporation  has  printed  a  list  of 
43  "don'ts"  that  are  sufficiently  excellent 
to  deserve  repetition.    Here  they  are : 

1.  Don't  operate  projector  with  mechan- 
ism doors  open. 

2.  Don't  start  the  projector  until  thread- 
ing has  been  checked  up. 

3.  Don't  lift  the  fire  shutter  when  the 
film  is  in  magazine  and  lamphouse  douser 
is  open. 

4.  Don't  start  the  projector  until  the 
picture  is  in  frame. 

5.  Don't  use  force  in  driving  pins  or 
removing  shafts. 

6.  In  removing  intermittent  sprocket  be 
careful  not  to  strike  it  against  sides  of 
mechanism. 

7.  Don't  have  too  much  tension  on  pad 
or  film  guide.  This  causes  undue  wear  on 
the  star  wheel  and  intermittent  sprocket, 
and  may  injure  the  film. 

8.  Don't  let  film  trap  door  slam  after 
threading  as  the  film  may  be  thrown  off 
sprocket  and  ruined  when  projector  starts. 
Place  finger  against  film  trap  door  and 
let  it  close  easily. 

9.  Don't  use  steel  to  scrape  the  emulsion 
off  the  film  trap  and  tension  springs.  Use 
edges  of  a  coin  or  piece  of  copper  or  other 
soft  metal. 

10.  Don't  force  your  projector  when  it 
seems  stiff.  It  may  need  oil  or  an  ob- 
struction may  have  found  its  way  into  the 
working  parts. 

11.  Don't  forget  to  set  the  shutter  after 
removing  the  intermittent  case  from  the 
mechanism. 

12.  Don't  use  alcohol,  benzine,  kerosene 
or  turpentine  as  a  lubricant.  Simplex  oil 
is  the  only  lubricant  recommended. 

13.  Don't  fail  to  give  mechanism  a  kero- 
sene bath  at  least  once  a  month. 

14.  Don't  try  to  put  enough  oil  into 
mechanism  at  one  oiling  to  last  a  week; 
use  less  oil  and  use  it  oftener. 

15.  Don't  forget  any  of  the  oil  holes. 
They  are  there  for  a  purpose  and  every  one 
of  them  is  important.  Locate  each  of  them 
on  the  instruction  plates. 

16.  Don't  fail  to  oil  machine  very  time 
before  using,  particularly  the  intermittent 
movement. 

17.  Don't  put  vaseline,  grease  or  packing 
of  any  kind  into  the  intermittent  casing. 

18.  Don't  fail  to  keep  lenses  and  con- 
densers clean  at  all  times. 

19.  Don't  use  a  rough  cloth  or  waste  to 
clean  optical  units.  A  piece  of  chamois, 
linen  or  soft  cloth  moistened  with  ammo- 
nia will  give  the  best  results,  and  remove 
all  dirt  as  well  as  giving  a  high  polish.  Use 
equal  parts  of  ammonia  and  water. 

20.  Don't  fail  to  examine  all  electrical 


connections  on  lamp,  rheostat  or  motor. 
For  any  electrical  device  to  be  efficient  all 
connections  must  be  firmly  tightened. 

21.  Don't  allow  water  or  any  dampness 
to  penetrate  the  rheostat  or  motor. 

22.  Don't  fail  to  keep  the  commutator 
and  brushes  on  the  motor  perfectly  clean. 

23.  Don't  neglect  the  arc  lamp  connec- 
tions. High  amperage  eventually  chars  the 
asbestos  lead  nearest  the  lamp  and  effi- 
ciency requires  that  a  new  connection  be 
made  every  week. 

24.  Don't  use  oil  or  grease  on  lamp  joints 
or  rods.  Use  a  little  powdered  graphite  at 
the  joints. 

25.  Don't  allow  carbon  dust  or  other 
dirt  to  accumulate  in  the  lamphouse.  A 
small  pair  of  hand  bellows  will  readily 
blow  out  all  the  dust. 

26.  Don't  expect  good  results  with  dirty 
or  pitted  carbon  jaws. 

27.  Don't  remove  pins  from  intermittent 
sprocket  without  proper  support  for 
sprocket. 

28.  Don't  attempt  delicate  intermittent 
repairs  without  proper  tools. 

29.  Don't  adjust  take-up  tension  spring 
too  tightly.  Too  much  tension  wears 
sprockets  and  damages  film. 

30.  Don't  run  projector  with  magazine 
doors  open. 

31.  Don't  allow  cold  air  draught  from 
fan  or  other  sources  to  blow  into  lamp- 
house.  Such  draught  will  invariably  result 
in  condenser  breakage. 

32.  Don't  screw  up  condenser  rings  and 
holder  tightly. 

33.  Don't  fail  to  wash  sprocket  teeth  at 
least  twice  a  week  with  stiff  bristled  tooth 
brush  dipped  in  kerosene. 

34.  Don't  fail  to  keep  aperture  plate 
clean. 

35.  Don't  fail  to  close  lamphouse  dou- 
ser if  film  breaks. 

36.  Don't  fail  to  match  "O"  marks  when 
replacing  gears. 

37.  Don't  fail  to  remove  oil  box  com- 
plete when  adjusting  intermittent  sprocket. 

38.  Don't  fail  to  keep  pad  rollers  ad- 
justed to  two  thicknesses  of  film. 

39.  Don't  bend  the  intermittent  guide 
open.  To  do  so  will  cause  serious  film 
damage. 

40.  Don't  forget  to  oil  the  take-up 
spindle. 

41.  Don't  fail  to  oil  the  pad  rollers. 

42.  Don't  fail  to  see  that  all  pad  rollers 
are  turning  when  machine  is  in  action. 

43.  Don't  fail  to  keep  rollers  in  upper 
and  lower  magazine  roller  holders  clean 
and  well  lubricated. 

MULTIPLE-TYPE 
MOTOR-GENERATORS 

IN    THE    PROJECTION  of 

motion  pictures,  using  the  arc  light  source, 
it  is  always  necessary  that  the  line  voltage 
be  reduced  to  the  voltage  of  the  arc.  This 
is  true,  regardless  of  the  type  of  arc  used. 
Since  all  but  a  very  small  percentage  of 
theatres  have  available  for  power  only 
lines  carrying  alternating  current,  it  is 
requisite  to  best  results,  that  the  alternat- 
ing current  be  rectified  into  direct  current. 
Up  to  this  time  no  apparatus  has  been  found 


which  is  capable  of  performing  both  of 
these  duties  (viewed  from  the  standpoint 
of  generally  satisfactory  service)  as  well 
as  does  the  motor-generator.  It  is  very  true 
that  both  voltage  reduction  and  rectifica- 
tion from  a.  c.  to  d.  c.  may  be  accomplished 
by  devices  which  are  cheaper  in  first  cost 
than  a  well  designed,  well  built  motor- 
generator  set.  Still,  as  I  often  have  said, 
these  devices  do  not  have  the  length  of  life 
under  general  theatre  usage  and  abuses  that 
well  constructed  motor-generator  sets  have, 
nor  are  they  able  to  deliver  the  range  that 
well  designed  and  well  constructed  motor- 
generator  sets  deliver. 

I  have  often  said,  and  again  say  (while 
fully  realizing  the  temptation  of  exhibitors 
to  reduce  first  costs  to  a  minimum)  cost 
reductions,  if  carried  to  the  point  of  in- 
ferior equipment  substitutes  seldom  result 
in  any  ultimate  saving.  On  the  contrary, 
they  usually  mean  reduction  in  efficiency 
of  operation,  increased  cost  for  repairs,  re- 
duction in  excellence  of  results,  and  finally 
a  reduction  in  the  length  of  life  of  the  ap- 
paratus, all  of  which  will  more  than  over- 
balance any  saving  accomplished  in  first 
costs. 

A  motor-generator,  as  you  know,  con- 
sists of  an  a.  c.  motor  taking  power  from 
the  service  lines,  which  motor  in  turn  drives 
a  generator  delivering  direct  current  at  re- 
duced voltage  suitable  for  best  results  at 
the  projection  arc. 

Many  years  ago  some  multiple-type  mo- 
tor-generator sets  were  in  use,  but  the  re- 
sults from  them  could  not  be  classified  as 
entirely  satisfactory,  chiefly  for  the  reason 
that  the  voltage  of  the  generator  was  too 
low  to  permit  the  use  of  sufficient  ballast 
for  proper  control,  and  the  sets  did  not 
have  those  characteristics  necessary  to  pre- 
vent objectionable  drop  in  speed  resulting 
form  fluctuations  in  line  voltage  or  load. 
At  this  time  also  automatic  arc  feeds  were 
not  very  highly  developed,  and  this,  com- 
bined with  the  weak  points  in  the  multiple- 
type  motor-generators  then  in  use,  was 
directly  responsible  for  that  type  of  ma- 
chine being  replaced  by  a  series  type,  which 
became  very  popular  until  the  advent  of 
the  reflector-type  of  light  arc  source. 

When  this  latter  development  appeared, 
engineers — I  recall  the  Roth  company  in 
particular — came  to  the  conclusion  that  a 
multiple-type  generator  would  be  best,  at 
least  for  the  reflector-type  lamps. 

The  first  Roth  multiple  motor-generator 
set  built  strictly  for  projection  apparatus 
was  designed  to  handle  two  of  the  new 
type  25-ampere  reflector-type  arc  lamps, 
which  had  just  made  their  appearance  in 
the  projection  field.  The  success  of  this 
apparatus  was  so  encouraging  that  a  com- 
plete line  of  multiple-type  motor-generator 
sets  was  produced,  ranging  in  capacity  from 
20  to  600  amperes.  The  generators  of 
these  sets  deliver  from  25  to  100  volts. 
The  name  coined  by  Roth — "Actodector" 
— is  derived  from  "AC-to-DC."  The  gen- 
erators of  these  sets  are  slightly  over-com- 
pound-wound. 

In  this  connection,  Roth  also  placed  on 
the  market  a  "double"  ballast  resistor,  con- 
sisting in  two  separate  resistances,  or  rheo- 
stats,  assembled  in  one  case,   to  permit 


44 


Better  Theatres  Section 


April  9,  1932 


economy  of  space  and  ease  of  handling. 
The  Actodetector  was  given  a  rigid  iron 
bed  plate  to  provide  and  maintain  align- 
ment in  the  unit,  if  properly  installed; 
flexible  coupling  between  the  motor  and 
generator  shafts;  motors  designed  for  close 
speed  regulation ;  dynamically  balanced  ro- 
tor; motor  sleeve  bearings  machined  from 
phosphor-bronze  castings,  motor  and  gen- 
erator mounted  on  the  bed  plate  at  the  fac- 
tory, generator  brush  holders  made  from 
one  solid  piece  of  brass  (using  four  hold- 
ers), and  a  commutator  of  proportions  to 
give  the  brush  a  large  contact  area. 

RELATIVE  ARC 
LAMP  BRILLIANCY 

I  HAVE  had  some  inquiries 
as  to  the  relative  brilliancy  of  the  ordinary 
arc  and  the  high  intensity  arc.  The  last 
figures  on  this,  obtained  through  the  cour- 
tesy of  the  National  Carbon  Company,  is 
as  follows: 

The  ordinary  projection  arc  supplies  160 
candle  power  per  sq.  mm.  of  crater  floor 
area.  As  to  the  high  intensity  arc,  it 
supplies  the  following  candle  power  per  sq. 
mm.  of  crater  opening: 

Using  13.6-mm.  carbons  at  115-120  am- 
peres, 650  to  750  candle  power.  The 
same  measurement  prevails  when  using  the 
16-mm.  carbon  at  145  and  155  amperes, 
but  of  course  the  crater  is  larger.  The 
reflector-type  high  intensity  light  source 
and  9-mm.  carbon,  burned  at  75-85  am- 
peres, gives  650-750  candle  power. 

You  will  thus  observe  that  the  candle 
power  per  sq.  mm.  remains  unaltered  with 
different  sizes  of  carbons  and  different  am- 
perages, presuming,  of  course,  the  carbon 
to  be  in  all  cases  burned  at,  but  not  above, 
its  rated  capacity.  Of  course  the  total 
light-giving  power  would  be  much  higher 
with  the  16-mm.  carbons,  because  the 
crater  opening  would  naturally  be  larger. 

I  may,  however,  make  note  of  the  fact 
that  the  voltage  of  the  high  intensity  arc 
is  never  specified.  As  a  matter  of  fact, 
carbon  manufacturers  refuse  to  name  any 
specific  voltage,  for  the  reason  that  the  high 
intensity  arc  may  be  operated  at  the  same 
voltage  at  several  different  arc  lengths.  You 
may  have  three  high  intensity  arcs  vary- 
ing in  length  from  ^-inch  to  lj^-inch,  all 
at  70  volts,  depending  upon  the  position  of 
the  flame  of  the  two  carbons.  These  three 
positions  would  give  very  different  re- 
sults, both  in  quality  and  quantity  of  light, 
therefore  the  mere  specification  of  a  set 
voltage  with  which  to  operate  the  high  in- 
tensity arc  would  lead  to  misleading  and 
highly  unsatisfactory  results. 

MORE  SCREEN 
LIGHT  DATA 

I  have  obtained  further 
data  on  light  conditions  at  the  screen,  in 
this  case,  like  others  previously  reported 
on,  at  a  Broadway  theatre.  Here  light  dis- 
tribution was  the  best  of  any  yet  found, 
though  it  lacked  perfection  because  of  the 
fact  that  the  light  beam  was  not  all  enter- 
ing the  projection  lens. 

Beginning  at  the  upper  side  of  the  screen, 


one  foot  from  the  left-hand  corner,  the 
light  measurement  was  7  foot-candles 
direct,  and  2  reflected.  In  the  center  top 
it  was  7  foot-candles  direct  and  2.5  reflected. 
At  the  right  upper  corner,  it  was  7  foot- 
candles  direct,  2.5  reflected.  You  will 
observe  that  the  distribution  across  the 
screen  was  perfect.  Just  what  the  half- 
candlepower  drop  in  the  reflective  power 
was  I  cannot  say.  Possibly  that  corner  of 
the  screen  surface  may  have  accumulated 
a  little  more  dust  than  the  rest. 

Dropping  down  from  the  center  we 
found,  at  6  inches  from  the  left  side,  a 
direct  reading  of  9.5,  or  2.5  higher  than  the 
upper  left-hand  corner,  with  3.1  reflected 
light,  or  1.1  higher  than  the  upper  left- 
hand  corner.  Moving  over  to  the  center 
we  found  9.0  direct,  and  3.0  reflected. 
Six  inches  from  the  right  hand  side  it  was 
8  and  3.  At  the  lower  left-hand  corner 
the  reading  was  8.4  and  3.0.  In  the 
center  it  was  7.0  and  2.2,  and  5.0  and 
1.8  at  the  lower  right  hand  corner.  This 
whole  reading  indicated  a  relatively  excel- 
lent light  distribution,  but  a  much  lower 
candlepower  than  was  found  on  some  of 
the  other  screens. 

I  spoke  to  one  of  the  projectionists  con- 
cerning the  drop  at  the  bottom.  His  answer 
was  in  the  nature  of  a  surprise.    Said  he : 

"We  are  carrying  the  light  a  little  high 
because  ordinarily  there  is  but  little  action 
at  the  bottom  of  a  picture  which  is  of 
importance.  The  faces  and  other  things 
the  audience  wants  to  see  most  are  gener- 
ally  higher  up." 

Now  whether  this  does  or  does  not 
represent  good  practice,  it  certainly  indi- 
cates that  the  projectionist  in  question  uses 
his  brains.  He  did  not  stop  to  dig  that 
answer  up.  He  made  it  instantly.  Evi- 
dently that  is  exactly  what  he  is  doing 
and  why  he  is  doing  it,  and  I  am  by  no 
means  prepared  to  say  it  is  not  the  right 
course. 

And  now  another  thing:  While  this 
theatre  is  a  fairly  large  one,  it  is  not  very 
deep.  I  have  watched  a  few  of  its  shows, 
and  while  I  have  not  sat  for  any  length 
of  time  in  its  rear  balcony  seats,  I  am 
prepared  to  say  that  at  least  on  the  main 
floor  there  is  plenty  of  screen  illumination. 
I  have  for  a  short  while  sat  in  its  rear 
balcony  seats,  and  from  that  extreme  point 
was  impressed  with  the  fact  that  the  screen 
had  ample  illumination.  I  firmly  believe 
that  no  more  illumination  should  be  used 
in  any  of  the  theatres  than  necessary  to 
bring  out  the  essential  details  of  the  picture 
clearly  to  those  in  the  rear  seats. 

I  may  also  take  time  here  to  add  the 
thought  that  it  is  not  at  all  nonsensical  to 
presume  that  a  better,  more  comfortable 
viewing  situation  would  be  attained  by 
stepping  down  the  illumination,  presum- 
ably by  a  properly  located  iris,  when  bright 
scenes  are  being  projected.     It  not  fre- 


ALL  COMMUNICATIONS  TO 
F.  H.  RICHARDSON  SHOULD  BE 
ADDRESSED  AS  FOLLOWS: 

F.  H.  Richardson 
43-28  Thirty-ninth  Place 
Long  Island  City,  N.  Y. 


quently  occurs  that  a  very  dense  scene 
which  the  audience  must  strain  their  eyes 
to  see  the  details  of,  will  be  followed  by 
something  very  bright,  such  as  a  seascape, 
and  such  abrupt  changes  are  unquestionably 
hard  on  the  eyes  of  the  audience. 

The  possibility  for  alterations  in  light 
power  for  scenes  of  varying  density  was 
brought  up  at  a  recent  meeting  of  the  prac- 
tical projection  committee  of  the  Society  of 
Motion  Picture  Engineers,  and .  I  believe 
deserves  very  serious  consideration. 

To  get  back  to  our  subject,  we  found 
that  the  light  coming  through  the  screen 
perforations  amounted  to  3/5-foot-candles. 
Out  in  the  auditorium,  with  nothing  but 
the  reflected  light  from  the  screen,  the 
reading  was  3/5-foot-candles.  At  75  feet 
from  the  screen  it  was  four-fifths  of  one- 
fifth  of  a  foot-candle,  or  I  might  perhaps 
better  say  it  was  a  little  under  one-fifth  of  a 
foot-candle. 

I  still  am  not  able  to  analyze  the  mean- 
ing of  these  latter  measurements.  I  am 
hoping,  however,  that  some  of  our  optical 
engineers  may  be  able  to  tell  us  just  what 
they  mean  from  the  audience  viewpoint. 

All  the  measurements  were  made  with 
the  projector  running,  but  of  course  with 
no  film.  When  we  were  finished  the  pro- 
jector was  stopped  and  the  white  light 
was  projected  to  the  screen.  The  reading 
was  20  foot-candles  direct,  and  8  foot- 
candles  reflected,  which  seems  to  indicate 
a  somewhat  heavy  shutter  loss.  In  the 
projector  used  I  found  the  free  diameter 
of  the  converging  condenser  lens  to  be  7 
inches.  From  the  front  face  of  the  con- 
verging lens,  which  has  a  very  heavy 
curvature  to  the  film  plane  was  14 
inches.  The  working  distance  of  the 
projection  lens  was  2  17/32  inches.  Its 
free  diameter  was  1  7/16  inches.  The 
aperture  in  use  was  a  Movietone,  which  is 
800/1,000  or  8/10  inch  wide. 

A  POWERFUL 
SMALL  LAMP 

THE  other  day  I  exam- 
ined a  lamp,  the  visible  parts  of  which 
would  not  be  sufficient  (so  far  as  metal  is 
concerned)  to  make  the  gear  wheels  of 
more  than  one  good  clock.  Yet  that  same 
lamp  can  supply  illumination  to  a  screen 
20  feet  wide,  and  that  illumination  is  to 
all  human  appearances  about  three  times 
as  brilliant  as  is  the  illumination  supplied 
by  a  1,000- watt  Mazda  and  cinephor  con- 
denser system  to  a  screen  only  9x12  feet. 

It  is  of  the  reflector  type  and  is  elec- 
trically controlled.  The  carbon  arms  are 
about  4  inches  long  and  lack  considerable 
of  being  half  an  inch  in  diameter.  The 
threaded  feed  rod  is  close  to  the  right-hand 
side  of  the  lamphouse.  The  carbon  arms 
angle  up  to  the  left  at  about  something 
less  than  45°.  They  also  angle  sharply 
backward.  Immediately  under  the  arc  is  a 
curved  steel  pan  to  receive  droppings  from 
the  carbons.  The  whole  lamphouse  is  a 
bit  more  than  a  foot  long  by  perhaps  10 
inches  in  diameter.  The  door  opens  up- 
ward. It  has  a  very  excellent  crater  view- 
ing window  and  an  adjustable  crater  re- 
flector and  screen. 


April  9,  1932  Motion  Picture  Herald  45 

THE  EQUIPMENT  INDEX 

A  COMPLETE  CATALOG  OF  ARTICLES  OF  THEATRE  EQUIPMENT  AND  THEIR 
MANUFACTURERS  AND  DEALERS,  ARRANGED  ALPHABETIC  ALLY  BY  PRODUCT 


Accessories  for  Sound  Equipment 

accessories  for  music 
and  sound  reproducing  devices  are  many 
and  varied.  This  comparatively  new  phase 
of  the  motion  picture  business  has  brought 
new  demands  upon  the  theatre.  In  the 
word  "theatre"  are  included  the  exhibitor 
and  the  projectionist.  These  new  phases  of 
theatre  operation  must  be  studied,  and  in- 
cluded in  the  product  necessary  to  opera- 
tion of  such  equipment  are:  Pick-ups,  mo- 
tors, needle  cups  and  covers,  automatic 
stops,  headsets,  turntables,  volume  controls 
(rheostats),  electric  filter,  amplifiers,  (pow- 
er packs),  radio  tubes,  loud  speaker  units, 
speakers  (magnetic  or  electro-dynamic), 
horns  (exponential),  rotometers,  stro- 
boscopic  discs,  cabinets  and  cabinet  hard- 
ware. A  well  balanced  set  is  imperative 
and  for  such  a  set  there  are  equipment  re- 
quirements which  cannot  be  overlooked. 

There  has  also  been  brought  out  a  recti- 
fying device  for  use  with  the  exciter  lamp 
on  the  projector.  This  device  eliminates 
the  use  of  batteries  or  rectifiers  for  supply- 
ing D.  C.  current  to  the  filament  of  the 
lamp.  It  consists  of  a  transformer,  chokes 
and  condensers,  and  uses  Argon  gas  tubes 
for  the  rectifying  unit. 

A-C  Masterpack   Company,  Duncan,  Oklahoma. 
The   American    Transformer    Company,    178  Emmet 

Street,  Newark,  New  Jersey. 
Amplion  Products  Corporation,  38  West  21st  Street, 

New  York  City. 
W.  H.   Bagshaw  Co.,  Lowell,  Mass. 
Basson-  &  Stern,  751  E.  32nd  Street,  Brooklyn,  N.  Y. 
Blue    Seal    Products    Company,    Inc.,    264  Wyckoff 

Street,  Brooklyn,  New  York. 
Bodine    Electric    Company,    2254    W.    Ohio  Street, 

Chicago,  111. 

Chicago    Cinema    Equipment    Company,    1736-54  N. 

Springfield  Avenue,  Chicago,  111. 
Electrical  Research  Laboratories,  22nd  and  Paulina 

Streets,  Chicago,  111. 
Fansteel  Products  Company,  Inc.,  North  Chicago,  111. 
Forest  Electric  Corporation,  272  New  Street,  Newark, 

N.  J. 

Freed-Eisemann    Radio     Corporation,     Junices  and 

Liberty  Avenue,  Brooklyn,  N.  Y. 
G-M    Laboratories,    Inc.,    1731-35    Belmont  Avenue, 

Chicago,  111. 
The  General  Industries  Company,  Elyria,  O. 
Good-All    Electric    Mfg.    Company,    251-263  Spruce 

Street,  Ogallala,  Nebraska. 
Gray  &  Danielson  Mfg.  Company,  250  First  Street, 

San  Francisco,  Calif. 
Hobart  Bros.  Company,  Troy,  O. 
Jewell   Electric  Instrument   Compatfy,    1650  Walnut 

Street,  Chicago,  111. 
Kellogg  Switchboard  &  Supply  Company,  1024-70  W. 

Adams  Street,  Chicago,  HL 
Macy  Electrical  Products  Co.,  Inc.,  1449-51  39th  Street, 

Brooklyn,  N.  Y. 
Newcome-Hawley,  Inc.,  St.  Charles,  111. 
Oliver  Manufacturing  Company,  Film  Building,  Cleve- 
land, O. 

Q.  R.  S.-Neon,  Inc.,  4827  So.  Kedzie  Avenue,  Chi- 
cago, 111. 

Radio  Industries  of  Canada,  Ltd.,  120  Fort  Street, 

Winnipeg,  Manitoba. 
S.  O.  S.  Corporation,  1600  Broadway,  New  York  City. 
Sangama   Electric  Company,   122  East  42nd  Street, 

New  York  City. 
Silver-Marshall,  Inc.,  6401  W.  65th  Street,  Chicago, 

111. 

The  Square  D  Company,  6060  Rivard  Street,  Detroit, 
Michigan. 

Van-Ashe  Radio  Company,  Tenth  and  Walnut  Streets, 

St.  Louis,  Mo. 
Victor  Animatograph  Corporation,  Davenport,  Iowa. 
The  Webster  Electric  Company,  Racine,  Wisconsin. 
▲ 

Accounting  Systems 

bookkeeping  systems  tak- 
ing into  consideration  specific  requirements 


of  the  theatre  have  been  developed  to 
care  for  the  operation  of  motion  picture 
houses.  These  may  be  had  either  in 
loose  leaf  form  or  in  solid  book  form 
covering  an  entire  year's  operation.  These 
systems  are  designed  to  cover  fully  re- 
ceipts and  disbursements,  film  used,  tickets 
sold,  etc.,  and  enable  the  exhibitor  to 
check  with  promptness  and  accuracy  his 
daily,  weekly  business  or  the  business  for 
the  year.  Prices  range  from  $1.50  to 
$3.50. 

Easy  Method  Ledger  System,  Seymour,  Indiana. 
Erker  Brothers  Optical  Company,  608  Olive  Street, 

St.  Louis,  Mo. 
The  National  Theatre  Supply  Company,  92-96  Gold 

Street,  New  York,  N.  Y. 

A 

Acoustical  Products  and  Engineering 

proper  acoustics  is  today 
a  subject  of  outstanding  importance  in  mo- 
tion picture  theatres.  The  introduction  of 
sound  films  has  necessitated  the  establish- 
ment of  a  more  exact  standard  of  acoustics 
thai;  was  necessary  when  motion  picture 
theatres  simply  had  the  acoustical  prob- 
lem involved  in  orchestral  and  incidental 
music,  because  speech  demands  a  more  ex- 
act acoustical  condition  than  music.  In 
addition,  the  use  of  sound  films  made  pos- 
sible a  range  of  volume  never  before  pos- 
sible, and  made  it  necessary  as  well  to  re- 
produce carefully  every  shade  and  inflection 
of  the  human  voice.  New  types  of  speakers, 
special  sound  screens,  etc.,  add  to  the  prob- 
lem. 

An  auditorium  that  is  faulty  in  acous- 
tical properties  is  incapable  of  being  used 
with  any  degree  of  satisfaction  for  sound 
films.  Due  also  to  the  limitations  of  the 
recording  and  reproducing  apparatus  it  is 
essential  that  the  acoustical  properties  of 
the  theatre  in  which  sound  films  are  repro- 
duced shall  aid  in  the  quality  of  the  repro- 
duction rather  than  introduce  added  dis- 
tortion and  confusion.  The  problem  of 
acoustics  in  auditoriums  has  been  reduced 
to  a  science,  and  proper  acoustics  may  be 
built  into  new  theatres  or  provided  in  ex- 
isting theatres  through  a  proper  study  of 
theatre  design  and  the  use  of  interior  fin- 
ishes which  have  the  qualities  that  control 
sound.  Extensive  research  within  the  past 
few  years  has  produced  types  of  interior 
finish  which  combine  the  desirable  acoustic- 
al characteristics  with  excellent  decorative 
possibilities.  These  materials  have  an 
architectural  flexibility  of  standard  at  least 
approximating  that  of  interior  finishes. 

The  problem  of  acoustics  in  theatres  has 
resulted  in  special  consideration  of  them 
by  certain  manufacturers  who  have  estab- 
lished special  departments,  headed  by  ex- 
perts, to  cooperate  with  theatre  owners  and 
architects  in  the  acoustical  treatment  of 
theatre  buildings. 


Berliner  Acoustic  Corporation,  270  Broadway,  New 
York  City. 

The  Celotex  Company,  919  N.  Michigan  Avenue,  Chi- 
cago, 111. 

Craftex  Company,  37  Antwerp  Street,  Boston,  Mass. 
General     Insulating     &     Manufacturing  Company, 

Alexandria,  Ind. 
General  Insulating  Products  Co.,  8821  15th  Avenue, 

Brooklyn,   N.  Y. 
The  Housing  Company,   40  Central  Street,  Boston, 

Mass. 

The  Irisulite  Company,  1212  Builders  Exchange,  Min- 
neapolis, Minn. 

Johns-Manville  Corporation,  292  Madison  Avenue, 
New  York  City. 

King  Studios,  Inc.,  309  S.  Harwood,  Dallas,  Tex. 

Macoustic  Engineering  Company,  Ninth  atfd  Euclid 
Avenues,  Cleveland,  O. 

National  Rug  Mills,  Inc.,  2494  S.  Fifth  Street,  Mil- 
waukee, Wis. 

Union  Fibre  Sales,  Inc.,  Winona,  Minn. 

United  States  Gypsum  Comparfy,  300  W.  Adams 
Street,  Chicago,  111. 

Universal  Gypsum  &  Lime  Company,  111  W.  Wash- 
ington Street,  Chicago,  111. 

Warner  Acoustical  Company,  1723  West  74th  Street, 
Chicago,  Illinois. 

Western  Felt  Works,  4029-4133  Ogden  Avenue,  Chi- 
cago, 111. 

Weyerhaeuser  Forest   Products,  Merchants  National 

Bank  Building,  St.  Paul,  Minn. 
The   Wood   Conversion   Company,   360   N.  Michigan 

Avenue,  Chicago,  111. 

▲ 

Act  Announcers 

the  prevalence  of  com- 
bination bills  in  both  motion  picture  and 
vaudeville  theatres  gives  added  significance 
to  the  act  announcer.  Naturally,  in  new 
houses  these  should  be  installed  during  con- 
struction so  that  they  will  harmonize  with 
the  interior  design.  In  remodeling,  suit- 
able designs  may  be  obtained  for  the 
decorative  scheme  decided  upon.  Act  an- 
nouncers are  either  automatically  or  hand 
controlled,  with  the  automatic  ones  con- 
trolled remotely  or  from  the  stage.  The 
general  principle  of  the  act  announcer  may 
be  successfully  used  in  window  display  pro- 
motion for  the  announcing  of  current  and 
forthcoming  bills.  Such  mechanism  must 
be  automatically  operated. 

Belson  Manufacturing  Company,  800  Sibley  Street, 
Chicago,  111. 

Davis  Bulletin  Company,  Inc.,  Lock  Street,  Buffalo, 
N.  Y. 

▲ 

Adapters,  Mazda 

the  Mazda  lamp  adapter 
is  a  device  for  converting  a  projector  using 
the  carbon  arc  to  the  use  of  Mazda  pro- 
jection lamps.  It  can  be  installed  in  any 
carbon  arc  housing  by  fastening  it  to  the 
lower  carbon  jaw.  It  will  operate  for  both 
pictures  and  stereoptican  slides.  The  de- 
vice consists  of  a  bracket,  an  adjustable  arm 
and  reflector  located  behind  the  lamp. 
Prices  range  from  $10  up. 

Best  Devices  Company,  Film  Building,  Cleveland,  O. 
Monarch  Theatre  Supply  Company,  154  E.  Calhoun 
Avenue,  Memphis,  Term. 

A 

Addressing  and  Duplicating  Machines 

IN  machines  of  this  type 
for  the  automatic  addressing  of  house  or- 
gans, programs,  special  promotional  let- 
ters and  other  literature,  as  well  as  sales 
letters,  there  are  two  methods  employed  in 
making  stencils.     One  is  known  as  the 


46 


@  @    •    •    •  • 

Preliminary 
Acoustic  Analysis 


Send  me  a  plan  or  sketch 
of  your  auditorium  and 
without  cost  to  you  I  will 
tell  you  what  its  acoustic 
faults  are  and  how  sound 
reception  may  be  im- 
proved. 

This  unusual  offer  is 
made  to  show  that  you 
can  give  your  audience 
comfortable  hearing  at 
every  seat  inexpensively 


write  to 


S.  S.  SUGAR 

Acoustician 
11  W.  42d  St.,  New  York,  N.  Y. 


RICHARDSON'S 
HANDBOOKS  OF 
PROJECTION 

Vols.  1  and  2  $6.20 
Vol.  3  (on  Sound  only)  $5.10 
The  Three  Volumes  $10.20 

MOTION  PICTURE 
HERALD  BOOKSHOP 

1790   Broadway,   New  York 


Easy  Method  Bookkeeping  System 

FOR  THEATRES 

(copyrighted) 

Consisting  of:  Ledger,   Film  Invoice  Record  and 
Dating  Book,  covering  period  of  two  years. 
Price  Complete,  $7.50 
Ledger  Includes  Income  Tax  Form,  summarized  so  as  to 
place  on  Government  form. 

Prompt   Delivery  on   Receipt  of  Check 
Address  EASY  METHOD  LEDGER  SYSTEM.  Seymour.  Ind. 


Souvenir  Days  Bring  The  Crowds 


All  youngsters  appreciate  a 
toy  gift.  Our  catalog  will 
help  solve  the  knotty  ques- 
tion. It's  free  for  the  ask- 
ing. Write  today. 

BRAZEL  NOVELTY  MFG.  CO. 
4005  Apple  SL.Cin'ti,  O. 


Better  Theatres  Section 

typewriteable  address  card  system  which 
may  be  prepared  on  a  typewriter,  and  the 
other  is  the  embossing  of  names  and  ad- 
dresses on  metal  plates.  Exhibitors  will 
find  that  addressing  machines  may  be  pur- 
chased on  time,  and  will  be  given  demon- 
strations without  cost  or  obligation.  Ad- 
dressing machines  may  be  purchased  as  low 
as  $20. 

The   Addressograph   Company,    E.    40th    Street  and 

Kelley    Avenue,    Cleveland,  O. 
Elliott   Addressing   Machine   Company,    117  Leonard 

Street,  New  York  City. 
J.  A.  Pekas,  Lesterville,  So.  Dakota. 
Rapid   Addressing   Machine    Company,    225    W.  34th 

Street,   New  York  City. 


Admission  Signs 

Refer  to  SIGNS,  DIRECTIONAL 


Advertising  Films 

theatre  publicity  as- 
sumes many  forms  and  the  alert  exhibitor 
utilizes  each  at  some  time  or  other  to  suit 
the  occasion.  One  of  the  most  effective 
forms  is  the  publicity  film,  which  may  be 
presented  as  a  local  news  reel,  a  trailer, 
a  presentation,  a  leader,  a  playlet,  etc.  In 
some  cases  as  many  as  ten  such  films  are 
run,  giving  the  exhibitor  advertising  for 
his  own  business  or  an  income  from  the 
charge  he  makes  for  thus  advertising  other 
businesses. 

Alexander    Film    Company,    3385    South  Broadway, 

Denver,  Colo. 
Loucks   &   Norling,   Inc.,   245   W.   55th   Street,  New 

York  City. 

Rothacker   Film    Corporatiort,   113   W.    Austin  Ave- 
nue, Chicago,  111. 

Theatre  Service  Corporation,  420  Lexington  Avenue. 
New  York  City. 


Advertising  Novelties 

the  thing  to  be  accomp- 
lished through  the  use  of  advertising  novel- 
ties, of  one  type  or  another  is  the  chief  con- 
sideration in  their  selection.  Among  the 
popular  novelties,  however,  which  have 
been  used  by  theatres  for  stimulating 
matinee  business,  building  up  juvenile  per- 
formances or  bolstering  business  on  week 
nights  are  balloons,  thermometers  on  which 
are  imprinted  pictures  of  stars,  buttons, 
badges,  pennants,  confections,  toys,  etc.  A 
popular  children's  matinee  stunt  can  be  ob- 
tained by  giving  away  a  variety  of  novelty 
toys.  These  can  be  had  in  boxes  contain- 
ing 100  toys  ranging  in  value  from  5c  to 
15c  at  a  cost  of  $3.00. 

American   Badge  Company,   141   W.  Austin  Avenue, 
Chicago,  111. 

Belle    Art    Mfg.    Company,    30    West    32nd  Street, 

New  York  City. 
Brazel  Novelty  Manufacturing  Company,  4005  Apple 

Street,   Cincinnati,  O. 
Economy  Novelty  &  Printing  Company,  340  W.  39th 

Street,  New  York  City. 
Gemsco,  692  Broadway.  New  York  City. 
Henkel  Edgelite  Corporation,  900  No.  Franklin  Street, 

Chicago,  Illinois. 
M.   A.   Kashin,  320   Fifth  Avenue,  New  York  City. 
The  leader  Press,  Oklahoma  City,  Okla. 
Philadelphia    Badge    Company,    942    Market  Street, 

Philadelphia,  Pa. 
Pioneer  Rubber  Company,   Willard,  O. 
Edward   I.   Plottle   Company,   Scranton,  Penna. 
Pyroloid  Sales  Company,  Athol,  Mass. 
Streimers  Ad  Service,  Film  Centre  Bldg.,  New  York 

City. 

Toycraft  Rubber  Company,  Ashland,  O. 
The    Vitaprint    Company,    729    S.    Wabash  Avenue, 
Chicago.  111. 


Refe 


April  9,  1932 

Advertising  Projectors 

Refer  to  PROJECTORS, 
ADVERTISING 

A 

Advertising,  Theatre 

to   THEATRE  PROMOTION 


Air  Conditioning  and  Cooling  Equipment 

AIR  CONDITIONING  in  the 
theatre  has  already  arrived  at  a  degree  of 
importance  making  it  one  of  the  necessary 
adjuncts  of  the  modern  motion  picture 
theatre.  Because  in  the  theatre  people  are 
closely  associated  physically  in  great  num- 
bers, and  for  the  purpose  of  realizing  en- 
joyment, the  atmospheric  conditions  of  the 
auditorium  especially  must  not  be  depend- 
ent upon  the  weather  or  on  any  other 
chance  factor.  Enjoyment  of  the  enter- 
tainment is  closely  connected  with  com- 
fort, and  the  popularity  of  the  theatre  is 
of  course  influenced  by  its  effect  upon 
health. 

Air  conditioning  does  not  only  mean 
facilities  for  cooling  a  theatre  during  the 
hot  months,  but  involves  distribution  of 
fresh,  clean  air  at  proper  temperatures  and 
pressures,  and  without  drafts  in  the  breath- 
ing zone.  This  may  mean  that  the  system 
should  be  capable  of  functioning  in  con- 
nection with  the  heating  apparatus  as  well 
as  with  the  cooling  facilities. 

Local  conditions  influence  to  some  ex- 
tent the  kind  of  an  air  conditioning  sys- 
tem required  in  any  specific  theatre.  Some 
could  achieve  some  measure  of  good  air 
conditions  with  equipment  costing  as  low 
as  a  few  thousand  dollars.  Others  re- 
quire more  elaborate  apparatus. 

Included  in  equipment  designed  to  pro- 
vide better  air  conditions  in  the  auditorium 
than  would  be  the  case  were  there  no 
artificial  means  whatever,  are  simple  venti- 
lating systems,  by  which  air  from  the  out- 
side is  drawn  into  the  theatre  and  given 
circulation  through  the  agency  of  fans. 
At  the  other  extreme  are  systems  costing  a 
great  deal  more  which  give  the  theatre 
operator  entire  control  of  the  air  conditions 
in  his  theatre,  regardless  of  the  weather 
or  the  season  of  the  year. 

The  cooling  method  in  the  more  elabo- 
rate apparatus  requires  a  refrigeration 
chamber,  in  which  the  air  is  drawn  through 
water  vapor,  the  water  having  been  cooled 
by  means  of  a  gas  compressor,  the  re- 
frigeration agent  being  carbon  dioxide  or 
other  chemical  of  similar  action. 

Bayley  Blower  Companv,  732  Greenbush,  Milwaukee, 
Wis. 

Carrier  Engineering  Corporation,  Paramount  Building, 
New  York  City. 

Clarage  Fan  Company,  North  and  Porter  Streets, 
Kalamazoo,  Mich. 

Cooling  &  Air  Conditioning  Corporation,  31  Union 
Square,  New  York  City.  , 

Kooler-Aire  Engineering  Company,  1904  Paramount 
Building,  New  York  City. 

Maryland  Air  Conditioning  Corporation,  Metal  Build- 
ing, Baltimore,  Md. 

National  Carbonic  Machinery  Co.,  Wisconsin  Rapids, 
Wis. 

B.  F.  Reynolds  &  Company,  609  N.  LaSalle  Street, 
Chicago,  111. 

Tiltz  Air  Conditioning  Corporation,  Ltd.,  480  Lexing- 
ton Avenue,  New  York  City. 

The  Typhoon  Air  Conditioning  Co.,  233  W.  42nd  Street, 
New  York  City. 

Wittennmeier  Machinery  Company,  850  N.  Spaulding 
Avenue,  Chicago,  HI. 

York  Ice  Machinery  Company,  York,  Pa. 


April  9,  1932 


Motion  Picture  Herald 


47 


Air  Dome  Tents 

these  are  tents  suitable 
for  housing  of  audiences  for  amusements 
and  gatherings  of  various  types,  used  in  the 
motion  picture  industry  mostly  during  the 
summer  as  open  air  shows,  the .  top  of  the 
tent  being  removed. 

D.  M.  Kerr  Manufacturing  Company,  1954  W.  Grand 
Avenue,  Chicago,  111. 

Martin,  N.  Y.,  Tent  &  Duck  Company,  304  Canal 
Street,  New  York  City. 

North  American  Tent  &  Awning  Company,  1462-64 
Milwaukee  Avenue,  Chicago,  111. 

Tucker  Duck  &  Rubber  Company,  515  Garrison  Ave- 
nue, Fort  Smith,  Ark. 


Aisle  Lights 

aisle  lights  should  be  in- 
stalled on  every  sixth  chair  standard  in  zig- 
zag fashion  along  aisle.  Lights  are  placed 
at  sufficient  height  from  floor  to  properly 
illuminate  same  without  disturbing  reflec- 
tion to  screen  or  audience.  10-watt  lamps 
are  generally  used.  Practically  all  the- 
atres today  are  installing  aisle  lights  as  a 
protection  and  convenience  to  patrons.  In 
recent  months  a  number  of  instances  have 
been  noted  where  aisle  lights  have  been  cast 
as  part  of  the  chair  standard  itself,  the 
practice  being  carried  out  in  the  more 
elaborate  theatres  when  the  chairs  are  built 
to  certain  decorative  specifications. 

Belson  Manufacturing  Company,  800  Sibley  Street, 
Chicago,  111. 

Brenkert  Light  Projection  Company,  7348  St.  Aubin 

Avenue,  Detroit,  Mich. 
Brookins   &  Chapman,   Inc.,  3912   Carnegie  Avenue, 

Cleveland,  O. 

Kausalite  Manufacturing  Company,  8129  Rhodes  Ave- 
nue, Chicago,  111. 

Kliegl  Brothers,  321  W.  50th  Street,  New  York  City. 

Major  Equipment  Company,  4603  Fullerton  Avenue, 
Chicago,  111. 

National  Theatre  Supply  Company,  92-96  Gold  Street, 
New  York,  N.  Y. 


Aisle  Rope 

A  heavy  rope  that  is 
covered  with  velour  usually,  in  green  or 
red  is  used  in  theatre  lobbies,  the  rope  be- 
ing connected  to  stationary  or  portable 
brass  posts  for  guiding  and  handling 
crowds. 

Mandel  Brothers,  Inc.,  State  and  Madison  Streets, 
Chicago,  111. 

Newman  Manufacturing  Company,  Norwood  Station, 

Cincinnati,  O. 
Albert  Pick-Barth  Company,  Inc.,  1200  W.  35th  Street, 

Chicago,  111.,  and  34  Cooper  Square,  New  York  City. 
Zero  Valve  &  Brass  Corporation,  634  Fourth  Street, 

Buffalo,  N.  Y. 

▲ 

Amplifiers 

amplifiers  are  electric- 
al devices  for  increasing  the  loudness  of 
sound.  Technically,  they  are  instruments 
which  increase  the  electrical  energy  pro- 
duced in  the  pickups.  They  are  used  in 
all  motion  picture  sound  systems,  public 
address  systems,  with  non-synchronous  de- 
vices, etc. 

A-C  Masterpack  Company,  Duncan,  Okla. 

American  Transformer  Company,  178  Emmet  Street, 
Newark,  N.  J. 

Amplion  Products  Corporation,  38  W.  21st  Street, 
New  York  City. 

Associated  Engineering  Laboratories,  Buffalo,  N.  Y. 

Gates  Radio  &  Supply  Company,  Quincy,  111. 

General  Amplifier  Company,  27  Commercial  Avenue, 
Cambridge,  Mass. 

Mellaphone  Corporation,  Rochester  Theatre  Building, 
Rochester,  N.  Y. 

Operadio  Mfg.  Company,  St.  Charles,  111. 

The  Radiart  Corporation,  13229  Shaw  Avenue,  Cleve- 
land, Ohio. 

Radio  Industries  of  Canada,  Ltd.,  120  Fort  Street, 

Winnipeg,  Manitoba. 
Radio  Receptor  Company,  106  Seventh  Avenue,  New 

York  City. 

The  Rauland  Corporation,  334  Belmont  Avenue,  Chi- 
cago, Illinois. 


Sound  is  the  Coose  that  lays  the  Golden  Egg 

and 

Quality  Keeps  it  Laying 

The  Formula  for  Profit  from  a  Theatre  Is 
Qualify  Sound  Plus  Good  Management 

Quality  Sound  brings  in  the  people  and  keeps  them  coming,  while  Good  Manage- 
ment keeps  general  operating  expenses  in  bounds. 

Radiart  ALL  ELECTRIC  Amplifiers  give  Highest  Quality  Sound  at  EXTREMELY 
LOW  PRICES. 

A  Complete  Line  of  Theatre  and  Public  Address  Amplifiers  Available 

THE  RADIART  CORP.  CLEVELAND,  OHIO 


"100%  value  for 
any  pro jectionist" 

—so  says  H.  J.  Schmieder,  of  Easton,  Pa.,  after 
examining  Nadell's  new  book,  Projecting  Sound  Pic- 
tures. But  that's  not  all.  Here  are  some  other  com- 
ments we  have  received: 
"I  consider  it  the  best 
book  of  its  kind  yet  pub- 
lished." —  E.  B.  Olson, 
Supervisor  of  Projection, 
Warner  Bros.  Theatres. 
"There  is  nothing  in  the 
theatre  that  is  better 
value  for  money  than 
this  book." — The  Bioscope 
(British). 

"Will  give  the  reader  a 
clear  understanding  of 
the  intricacies  of  operat- 
ing sound  equipment." — 
Film  Daily. 

"Mr.  Nadell  proceeds  from 
theory  to  practice  with 
considerable  ease,  and 
combines  both  elements 
in  an  understandable 
whole."  —  International  <| 
Pro/ecriomsf. 
You  too  will  find  this  the  clear,  simple  explanation 
of  sound  equipment,  its  operation  and  repair  for  which 
you  have  been  looking.  Gives  the  fundamental  prin- 
ciples on  which  all  makes  of  equipment  are_  based. 
Explains  their  use  so  that  you  can  recognize  the 
nature  of  any  sound  trouble,  trace  it  to  its  cause, 
diagnose  its  importance,  take  the  right  steps  to  cor- 
rect it.  Show  when  and  how  repairs  can  be  made 
in  a  hurry — when  replacement  of  parts  is  necessary. 
A  real  key  to  better  sound  projection. 

PROJECTING  SOUND  PICTURES 

By  AARON  NADELL 

Publix    Theatres    Corporation;    Formerly  of 
Electrical  Research  Products,  Inc.   265  pages, 
6  x  9,  100  illustrations,  $2.50 
Everything  in  this  book  is  practical  and  explained  in 
understandable    language.    Instead    of    describing  all 
makes  of  sound  equipment  in  detail,  the  author  clearly 
outlines  the  fundamentals  of  mechanisms  and  circuits 
found  in  all  sound  apparatus,  and  which,  when  under- 
stood, makes  easy  the  location  and  cure  of  all  sound 
troubles. 

Covers  theory  and  mechanical  requirements  of 

sound-on-film  and  sound-on-disc 

— projectors,  amplifiers,  rectifiers,  loud  speak- 
ers, motors,  generators  —  their  principles, 
operation,  maintenance 

— photo-electric  cells,  vacuum  tubes  and  circuits 

■ — acoustics 

—care  of  sound  equipment  and  precautions  to 

prevent  trouble, 
—tracing  trouble. 

10  days'  examination  free — send  coupon 


McGraw-Hill    Book    Co.,  Inc., 
330  W.  42nd  St..  N.  Y.  C. 

Send  me  Nadell-Projecting  Sound  Pictures,  post- 
paid for  ten  days'  free  examination.  I  will  send  $2.50 
or  return  the  book  within  ten  days  of  receipt. 


Name  

Address  

City   and  State. 

Position  

Company  


Dual  Channel  Pentode 
CYF-2 

Insures  against  unavoidable  shut- 
downs. Ideal  for  theatres  up  to  800 
seats. 

Single  Channel  Pentode  GXF-2  for 
medium  and  smaller  theatres. 

Single  Channel  250  GXC-2  for 
1 200-seat  theatres  and  over. 

Dual  Channel  250  GYC-2.  De  Luxe 
Model  built  on  order. 

Also  line  of  Public  Address  Ampli- 
fiers for  this  rapidly  growing  field. 

Radiart  apparatus  is  sold  installed 
and  serviced  by  Reliable  Distributors. 

THE  RADIART  CORP. 


13229  Shaw  Ave. 


Cleveland,  O. 


A  Few  Choice  Territories  Open  for  Proper 
Type  Distributors 


48 


Better  Theatres  Section 


April  9,  1932 


Samson  Electric  Company,  Canton,  Mass. 
Silver  Marshall,  Inc.,  6401  W.  65th  Street,  Chicago,  111. 
The  Webster  Company,  850  Blackhawk  Street,  Chi- 
cago, m. 

Van-Ashe  Radio  Company,  Tenth  and  Walnut  Streets, 
St.  Louis,  Mo. 

Weber  Machine  Corporation,  59  Rutter  Street,  Roches- 
ter, N.  Y. 

The  Webster  Company,  850  Blackhawk  Street,  Chi- 
cago, 111. 

Webster  Electric  Company,  Racine,  Wis. 
Wireless    Egert    Engineering   Company,    179  Varick 
Street,  New  York  City. 

▲ 

Anchors  for  Chairs 

these  are  known  as  ex- 
pansion bolts,  theatre  seating  style.  The 
new  improved  anchor  consists  of  an  es- 
pecially long  tapered  fin  head  bolt,  conical 
cup,  lead  sleeve,  washer  and  hexagon  nut. 
For  best  results  these  should  be  placed 
into  a  hole  ^>-inch  in  diameter.  It  is  sug- 
gested that  one  use  a  17/32-inch  diameter 
drill  to  allow  for  wear.  The  bolt  is  set 
head  downward  into  the  hole.  A  setting 
tool,  which  is  a  hollow  piece  of  rod,  is 
slipped  over  the  bolt  against  the  washer, 
and  when  driven  with  a  few  blows  of  a 
hammer,  expands  the  conical  cup  which 
spreads  out,  increasing  the  diameter  of  the 
head  of  the  bolt  to  the  absolute  diameter  of 
the  hole  and  thereby  allowing  no  lead  to  be 
driven  past  the  head  of  the  bolt,  and  at 
the  same  time  expands  the  lead  sleeve  into 
every  crevice  in  the  concrete.  This  feature 
makes  this  new  bolt  hold  more,  even  though 
the  hold  in  the  concrete  has  been  drilled 
oversize  to  make  up  for  drill  wear. 

These  bolts  come  packed  100  to  the 
box,  and  are  completely  assembled  with 
the  exception  of  the  nuts  which  are  placed 


All  Electric  Amplifier 

Includes  everything  needed  between  sound 
heads  and  speakers  for  any  theatre  up  to  1,000 
seats.  Only  one  purchase  and  installation  to 
make  instead  of  several.  Gives  perfect  sound 
reproduction.  Puts  all  controls  in  one  spot — 
no  running  around  the  booth.  Quiet  operation, 
no  background  noises.  Separate  photo  cell 
adjustments  match  the  volume  level  of  each 
projector.  Uses  either  4  or  7>/2  Amp.  exciter 
lamps.  Takes  disc  or  sound  track.  Quality 
construction  throughout.  Priced  within  the 
reach  of  every  theatre. 

Write  for  bulletin  AC -4 

A-C  MASTERPACK  COMPANY 

DUNCAN  OKLAHOMA 


in  a  separate  envelope  inside  the  box.  As- 
sembling the  bolts  in  this  fashion,  without 
the  nuts,  saves  considerable  time  in  instal- 
lation by  eliminating  the  necessity  of  re- 
moving the  nut  from  each  bolt.  After  the 
bolt  is  securely  set  in  the  concrete,  the  hole 
in  the  chair  leg,  is  placed  over  the  bolt  and 
the  nuts  screwed  down  tight. 

These  bolts  are  made  in  J^-inch  diam- 
eter, in  lj^-inch  or  longer  lengths.  These 
expansion  bolts  will  hold  chairs  tight  to 
the  floor  up  to  the  breaking  strength  of 
the  bolt,  which  is  in  excess  of  2,000  pounds 
direct  pull. 

Ackerman-Johnson  Company,  625  Jackson  Boulevard, 
Chicago,  111. 

American  Expansion  Bolt  Company,  108-28  N.  Jef- 
ferson Avenue,  Chicago,  111. 

Chicago  Expansion  Bolt  Company,  126  S.  Clinton 
Street,  Chicago,  111. 

The  National  Theatre  Supply  Company,  92-96  Gold 
Street,  New  York,  N.  Y. 

The  Paine  Company,  2949  Carroll  Avenue,  Chicago, 
El. 

Star  Expansion  Bolt  Company,  147-149  Cedar  Street, 

New  York  City. 
U.  S.  Expansion  Bolt  Company,  139  Franklin  Street, 

New  York  City. 

Arc  Regulators 

as  the  name  implies  the 
arc  regulator  regulates  the  voltage  at  the 
arc  through  automatic  feeding  as  the  car- 
bon is  consumed  and  the  gap  between  the 
carbons  increases.  The  result  of  this  auto- 
matic action  is  a  steady  light  on  the  screen 
pronounced  superior  to  that  which  it  is 
possible  to  produce  by  hand.  The  arc  con- 
trol, as  it  is  frequently  called,  feeds  the 
carbons  in  an  even  manner.  This  equip- 
ment sells  for  about  $125. 

Chicago   Cinema    Equipment   Company,    1736-1754  N. 

Springfield  Avenue,  Chicago,  111. 
The  J.  E.  McAuley  Manufacturing  Company,  554  W. 

Adams  Street,  Chicago,  111. 

▲ 

Arc  Lamps,  Reflecting 

Refer  to  LAMPS,  REFLECTOR  ARC 
A 

Arc  Lamps,  High  Intensity 

Refer  to  LAMPS,  REFLECTOR  ARC 
A 

Artificial  Flowers  and  Plants 

many  places  in  the  the- 
'atre  may  profitably  be  made  beautiful 
through  the  use  of  art  plants  and  flowers. 
The  lobby,  foyer,  auditorium  walls  and 
organ  grill  offer  excellent  places  for  such 
use.  Many  theatres  are  capitalizing  the 
seasonal  rejuvenation  it  is  possible  to 
achieve  in  the  house  through  the  use  of 
plants  and  flowers.  Much  progress  has 
been  made  recently  in  the  manufacture  of 
beautiful  art  flowers,  plants  and  trees  of  all 
kinds.  Not  only  do  art  plants  and  flowers 
provide  a  natural  beauty  in  the  theatre  but 
they  may  advantageously  be  used  in  bright- 
ening dark  corners  and  barren  spaces. 

The  Botanical  Decorating  Company,  319-27  W.  Van 
Buren  Street,  Chicago,  111. 

Felipelli  General  Flower  &  Decorating  Company,  Inc., 
311  W.  50th  Street,  New  York  City. 

Oscar  Leistner,  Inc.,  323  W.  Randolph  Street,  Chi- 
cago, 111.  _ 

Joseph  G.  Neidinger  Company,  57  Barclay  Street, 
New  York  City. 

A.  L.  Randall  Company,  729  S.  Wabash  Avenue, 
Chicago,  HI.  . 

Schroeder  Art  Flower  Manufacturing  Company,  3341 
Superior  Avenue,  Cleveland,  O. 

▲ 

Automatic  Change-Overs 

Refer  to  CHANGE-OVERS 


Automatic  Curtain  Control 

Refer  to  CURTAIN  CONTROL 
MACHINES. 

A 

Automatic  Sprinklers 

SPRINKLING  SYSTEM  lo- 
cated in  ceiling  which  goes  into  operation 
in  case  of  fire  through  melting  of  fusible 
sprinkler  link  by  heat. 

Automatic  Sprinkler  Corporation  of  America,  123 
William  Street,  New  York  City. 

Globe  Automatic  Sprinkler  Company,  250  Park  Ave- 
nue,  New  York  City. 

Grinnell  Company,  Providence,  R.  I. 

▲ 

Balloons,  Advertising 

Refer  to  ADVERTISING  NOVELTIES 

A 

Banners  and  Posters  (Hand-Painted) 

due  to  improved  work- 
manship and  quality  of  product  theatre  ad- 
vertising by  means  of  hand  painted  banners 
has  gained  renewed  vogue  in  the  past  few 
years.  Banners  in  many  colors  are  now 
available  on  heavy  poster  paper,  on  muslin 
and  in  the  form  that  is  known  as  regular 
paper  banners.  The  usual  sizes  of  these 
banners  are  32  or  36  inches  wide  by  10 
feet.  Muslin  banners  are  made  in  the  same 
width  running  any  length  the  cost  being 
around  25  cents  per  foot.  The  paper  and 
heavy  poster  banners  about  3x10  feet  cost 
about  50  cents  each.  The  banners  are 
painted  in  oil  color  and  are  waterproof.  A 
variety  of  colors  may  be  included.  All  ban- 
ners may  be  artistically  air-brushed  at  no 
additional  cost. 

In  addition  to  the  straight  lettered  ban- 
ners, illustrated  banners  are  sometimes  de- 
sired for  big  attractions.  Banners  range  in 
cost  from  25  cents  per  foot  up. 

The  Arkay  Sign  Company,  Inc.,  421  Film  Exchange 
Building,  Cleveland,  O. 

M.  S.  Bush  Cartoon  Service,  433  Jackson  Bldg., 
Buffalo,  N.  Y. 

Chicago  Show  Printing  Company,  1335-45  W.  Lake 
Street,  Chicago,  111. 

Gem  sco,  692  Broadway,  New  York  City. 

H.  Dryfhout  Company,  746  S.  Wabash  Avenue,  Chi- 
cago, 111. 

Henry  Jackson,  141  Fulton  Street,  New  York  City. 

The  Leader  Press,  Inc.,  17  W.  Third  Street,  Okla- 
homa City,  Okla. 

Theatrical  Poster  Company,  823  S.  Wabash  Avenue, 
Chicago,  111.  ^ 

Batteries 

batteries  form  impor- 
tant units  of  sound  reproducers  and  are 
generally  furnished  by  the  manufacturer 
with  the  sound  apparatus.  Non-synchro- 
nous devices  do  not  use  them,  but  synchro- 
nous methods  must  have  them  in  order  to 
eliminate  the  hum  of  the  alternating  cur- 
rent. Any  standard  make  of  batteries  can 
be  used,  but  it  is  always  best  to  use  the 
make  furnished  or  recommended  by  the 
.manufacturer  of  the  sound  apparatus. 

Another  important  use  of  batteries  in 
motion  picture  theatres  is  in  emergency 
lighting  systems  which  augment  the  regu- 
lar source  of  light  power  as  a  safeguard 
against  breakdown  of  the  local  system. 
They  are  installed  for  instant  service  upon 
such  a  breakdown,  being  placed  in  opera- 
tion automatically.  Besides  giving  the 
necessary  power  for  lighting,  they  are  capa- 
ble also  of  affording  the  projector  motors 


April  9,  1932 


Motion  Picture  Herald 


49 


power  for  some  time.  Prices  depend  on 
the  nature  of  the  installation. 

Bond  Electric  Corporation,  Lancaster,  O. 
Burgess   Battery   Company,   111   W.   Monroe  Street, 
Chicago,  111. 

Electric  Storage  Battery  Company,  Philadelphia,  Pa. 
Philadelphia  Storage  Battery  Company,  Ontario  and 

C  Streets,  Philadelphia,  Pa. 
Willard  Storage  Battery  Company,  246  E.  131st  Street, 

Cleveland,  O. 

▲ 

Bell  and  Buzzer  Signal  Systems 

PERFECT  CONTINUITY  of 

the  performance  depends  upon  bell,  buz- 
zers and  signal  systems.  The  projection 
room  and  the  stage  and  the  managers  of- 
fice keep  in  constant  touch  with  each  other 
by  various  systems  of  signaling,  and  only 
by  these  means  can  coordination  exist. 
The  ushers  have  means  of  signaling  the 
doorman  or  director  as  to  which  part  of 
the  house  to  send  patrons,  and  the  ushers 
are  informed  by  a  seat  indicating  device 
where  and  how  many  seats  are  empty  or 
filled. 

The    Holtzer-Cabot    Electric    Company,    125  Amory, 
Roxbury,  Mass. 

Blocks,  Pulleys,  Stage  Rigging 

Refer  to  HARDWARE,  STAGE. 
A 

Blowers,  Organ 

Refer  to  ORGAN  BLOWERS 
A 

Bolts,  Panic 

A  HORIZONTAL  lock 

placed  on  the  inside  of  exit  doors  which 
automatically  releases  on  slightest  pressure. 

William  P.  Bolles,  377  Bishop  Street,  Milwaukee,  Wis. 
Vonnegut  Hardware  Company,  Indianapolis,  Ind. 

Bookkeeping  Systems,  Theatre 

Refer  to  ACCOUNTING  SYSTEMS 
A 

Booth  Equipment,  Projection 

Refer  to  PROJECTION  BOOTHS  and 
EQUIPMENT 
A 

Booths,  Ticket 

Refer  to  TICKET  BOOTHS 
A 

Brass  Grilles 

Refer  to  GRILLES 
A 

Brass  Rails 

USED  IN  THEATRES  in 
front  of  ticket  office,  for  dividing  lobby, 
boxes  and  for  orchestra  pit,  and  for  many 
other  uses.  Plush  covering  is  frequently 
used  over  these  rails.  Brass  rails  can  be 
furnished  in  electro-plated  finishes  such  as 
statuary  bronze,  verde  antique,  oxidized 
brass,  oxidized  copper,  nickel  plated, 
brushed  brass",  etc. 

Chicago  Architectural  Bronze  Company,  4740  N.  Clark 

Street,  Chicago,  111. 
Daniel   Ornamental   Iron   Works,   4435    W.  Division 

Street,  Chicago,  111. 
Illinois  Bronze  &  Iron  Works,  Inc.,  915-23  S.  Kildare 

Avenue,  Chicago,  111. 
Newman  Manufacturing  Company,  Norwood  Station, 

Cincinnati,  O. 

Edward   F.   Reinhardt   Manufacturing  Company,  110 

E.  Second  Street,  Cincinnati,  O. 
F.   P.  Smith  Wire  &  Iron  Works,  2346  Clybourne 

Avenue,  Chicago,  111. 
Zero  Valve  &  Brass  Corporation,  634  Fourth  Avenue, 

Buffalo,  N.  Y. 

A 

Brokers,  Theatre 

WITH    THE    GROWTH  of 
the  motion  picture  theatre,  and  the  in- 


Low  cost  Protection 
against  Sound  Failure 


Features  of  the 
Model  64 


Two  complete  independent  amplifiers 
with  control  facilities  for  instant 
changeover  from  one  amplifier  to  the 
other  absolutely  eliminate  shut-down 
caused  by  tube  or  amplifier  failures. 

Two  type  '50  tubes  in  the  output  of 
each  amplifier  provide  full  15  watts 
output — ample   reserve  power. 

One  compact,  all  A.C.  operated  unit 
contains  everything  between  sound 
head  and  stage  speakers. 

Ideal  tone  quality  for  theatre  repro- 
duction. Extended  high  frequency 
response  makes  voice  crisper  and 
easier  to  understand. 

Can  be  used  with  your  present  sound 
heads  (caesium  cells)  and  stage 
speakers.  The  Model  64  will  then 
provide  power  for  p.e.  cell  and  ex- 
citer lamp,  and  eliminate  all  bat- 
teries. 


Operadio  Model  64  Dual  Theatre  Amplifier  with  tube  covers 
removed  to  show  location  of  two  amplifiers.    Patent  Pending. 


Now  theatre  owners  no  longer  need  toler- 
ate the  ever-present  hazard  of  a  "dark  house" 
due  to  failure  of  sound  equipment. 

The  Operadio  Model  64  Dual  Amplifier 
protects  your  profits  and  prestige  against 
sound  failure  better  than  the  best  insurance 
policy  ever  written. 

Not  only  does  the  revolutionary  Operadio 
Dual  Amplifier  feature  eliminate  shutdowns 
from  tube  or  amplifier  failures,  but  it  makes 
possible  such  rapid  location  of  any  fault  in 
the  sound  system  that  programs  need  never 
be  disrupted. 


The  cost  of  this  operation  insurance  pro- 
vided by  the  Operadio  Model  64  Amplifier 
is  so  small  compared  with  the  risk  of  loss 
of  profits  that  theatre  owners  everywhere 
are  taking  advantage  of  it.  A  single  shut- 
down may  cost  you  more  than  a  complete 
Operadio  Dual  Amplifier. 

Whether  you  are  first  installing  sound, 
changing  from  disc  to  sound-on-film,  or  have 
been  tolerating  uncertain  sound  operation — 
you  can  save  money  by  investigating  the 
Operadio  Model  64  Amplifier.  Write  or  wire 
your  motion  picture  supply  house  or  the 
Operadio  factory  for  complete  details. 


©flUlto 


Operadio  Manufacturing  Co. 
St.  Charles,  III. 


y/artt 


to 


Vnow 

ell 


Los   Angeles  Office: 
704  Bendix  Bldg. 


about   V°"r    "    aue  *° 

*mPA Troubles.    ^  ...... 

today- 
Name 

Aadre*5 


50 


Better  Theatres  Section 


April  9,  1932 


volved  legal  procedure  in  sale,  purchase 
or  rental,  it  is  oftentimes  found  advisable 
to  consult  those  who  have  studied  this 
phase  of  the  business.  Theatre  brokerage 
has  become  a  real  factor  in  the  business. 

A.  R.  Boyd  Enterprise,  1700  Sansom  Street,  Phila- 
delphia, Pa. 

W.  T.  Miller,  321  Security  Block,  Des  Moines,  la. 
▲ 

Bronze  and  Iron  Work,  Ornamental 

THE  theatre  today  can- 
not be  shoddy  in  appearance.  Everything 
visible  to  the  eye  of  the  patron  must  be 
colorful  and  artistic — the  organ  grilles,  all 
metal  work  on  doors,  railings,  wickets, 
metal  accoutrements  in  men's  smoking 
rooms  and  women's  rest  rooms,  etc.  This 
bronze  and  iron  work  may  be  artistic  in 
its  plainness,  or  in  the  elaborateness  of  its 
design  and  mould,  or  again  in  the  severity 
of  the  modernistic  tone.  Grilles  can  be 
made  in  any  design  or  size,  and  one  can 
also  obtain  bionze  ticket  booths  and  lobby 
frames. 

Chicago  Architectural  Bronze  Company,  4740  N.  Clark 

Street,  Chicago,  111. 
Daniel    Ornamental    Iron    Works,    4435    W.  Division 

Street,  Chicago,  111. 
General  Bronze  Company,   Long  Island  City,  N.  Y. 
Illinois  Bronze  &  Iron  Works.  Inc.,  915-23  S.  Kildare 

Avenue,  Chicago,  111. 
Newman  Manufacturing  Company,  Norwood  Station, 

Cincinnati,  O. 

F.   P.   Smith   Wire   &   Iron   Works,   2346  Clybourne 

Avenue,  Chicago,  111. 
Stewart    Iron    Works    Company,    Inc.,    504  Stewart 

Block,  Cincinnati,  O. 
Zero  Valve  &  Brass  Corporation,  634  Fourth  Street, 

Buffalo,  N.  Y. 

A 

Brushes,  Screen 

Refer  to  SCREEN  BRUSHES 

A 

Bulletin  Boards,  Changeable 

CHANGEABLE  BULLETIN 
boards,  which  come  under  this  heading  in- 
volve the  use  of  a  grooved  board  on  which 
are  placed  white  enameled  brass  letters, 
white  enameled  die  cast  aluminum  letters 
or  white  or  red  celluloid  letters  of  various 
sizes  as  may  be  desired  to  work  out  an  at- 
tractive announcement.  The  background 
of  the  board  is  usually  covered  with  a  dark 
broadcloth  surrounded  by  a  frame  in  ma- 
hogany or  extruded  cast  bronze.  The  let- 
ters are  hung  in  the  horizontal  grooves  of 
the  board  and  the  announcement  accomp- 
lished through  placing  of  the  letters  in  their 
most  advantageous  manner.  These  change- 
able bulletin  boards  are  made  in  various 
sizes  ranging  from  10  inches  by  6  inches 
to  large  boards. 

Many  theatres  have  adopted  signs  of  this 
type  for  use  in  the  lobby  in  announcing 
coming  and  present  attractions.  In  fact  the 
ease  with  which  announcements  may  be  set 
up  or  changed  gives  these  bulletin  boards  a 
wide  range  of  use  in  the  motion  picture 
house. 

Also  used  on  bulletin  boards,  but  par- 
ticularly adapted  also  for  marquise  signs, 
to  announce  the  current  attraction,  are 
letters  of  raised  opal  glass  mounts  in  oxi- 
dized finished  metal  frames  and  illuminated 
from  the  inside  by  electric  lamps. 

The  Artkraft  Sign  Company.  Lima,  O. 
Joseph  S.  Arvid  Company,  Inc.,  1440  Broadway,  New 
York  City. 

Crystalite  Products  Corporation,  1708  Standard  Ave- 
nue, Glendale,  Cal. 

Stanley  Frame  Company,  727  Seventh  Avenue,  New 
York  Citv. 

Tablet  &  Ticket  Company,  1021  W.  Adams  Street, 
Chicago,  111. 


Cabinets,  Film 

Refer  to  FILM  CABINETS 
A 

Cable,  Motion  Picture 

MOTION  PICTURE  cable 
and  other  asbestos  insulated  wires  occupy 
an  important  place  in  theatres,  being  ex- 
tensively used  in  the  projection  room  for 
the  projectors,  for  spot  and  flood  lights, 
switchboards,  motor  and  grid  resistance 
leads  and  the  like.  The  two  important  fea- 
tures of  motion  picture  cable  are  flexibility 
and  immunity  to  flame  and  heat.  Owing 
to  the  intense  heat  and  possible  danger 
from  fire  in  projection  booths  the  conductor 
must  have  the  finest  kind  of  insulation. 
Because  of  the  necessity  for  constant 
changes  of  position  for  floods  and  arcs  the 
cable  must  be  very  flexible  and  tough 
enough  to  endure  wear. 

Belson    Manufacturing   Company,    800   Sibley  Street, 
Chicago,  111. 

International   Projector   Corporation,   90  Gold  Street, 

New  York  City. 
Kliegel  Brothers,  321  W.  50th  Street.  New  York  City. 
Rockbestos  Products  Corporation,  New  Haven,  Conn. 
Twin   City   Scenic   Company,   2819   Nicollett  Avenue, 

Minneapolis,  Minn. 

A 

Cameras 

A  number  of  cameras 
such  as  may  be  used  by  theatre  owners  in 
making  pictures  of  events  of  local  interest 
are  available.  A  majority  of  these  use  the 
16  m.  m.  film  while  others  may  be  ob- 
tained using  standard  motion  picture  film 
which  can  be  used  in  the  regular  theatre 
projectors. 

Bass  Camera  Company,  179  W.  Madison  Street,  Chi- 
cago, 111. 

Bell  _  &    Howell   Company,    1801    Larchmont  Avenue, 
Chicago,  111. 

Andre  Debire,  Inc.,  Film  Center  Building,  New  York 
City. 

The  Eastman  Kodak  Company,  Rochester,  N.  Y. 
Q.  R.  S.-Neon,  Inc.,  4827  So.  Kedzie  Avenue,  Chicago, 
Illinois. 

A 

Candy  Machines 

Refer  to  VENDING  MACHINES 
and  SCALES 
A 

Canopies,  Theatre 

use  of  artistic  canopies 
by  motion  picture  theatres  is  growing  in 
popularity  among  houses  of  all  sizes.  A 
canopy  serves  a  number  of  practical  pur- 
poses. They  offer  theatres  an  excellent 
advertising  medium  while  giving  to  the 
house  an  attractive  and  inviting  entrance. 
During  inclement  weather  they  offer  pro- 
tection to  waiting  patrons. 

Canopies  are  usually  constructed  of  sheet 
metal  and  may  be  obtained  in  a  variety  of 
designs.  They  are  furnished  with  glass 
roof  or  with  steel  ceiling  and  metal  roof. 
Numerous  interesting  standard  designs 
have  been  developed  by  marquee  manu- 
facturers especially  for  theatre  use.  These 
are  easily  installed  and  are  shipped  to  the- 
atres in  convenient  sections.  Suggestions 
for  attractive  designs  are  available.  In- 
quiries should  be  accompanied  by  ap- 
proximate measurements  of  the  front  of 
the  building  where  the  canopy  is  to  be 
used. 

Not  only  are  practically  all  of  the  new 
theatres  being  erected  installing  marquees 
but  they  are  being  exclusively  used  in  the 


remodeling  of  the  old  houses,  because  of 
the  effective  manner  in  which  they  give  to 
the  theatres  a  new  and  pleasing  appearance 
at  small  cost. 

The  Artkraft   Sign  Company,  Lima,  O. 

Covington   Metal   Products   Corporation,   17   W.  8th 

Street,  Covington,  Ky. 
Edwards   Manufacturing  Company,   5th,  Culvert  and 

Butler  Streets,  Cincinnati,  O. 
Metal  Products,  Inc.,  1434  N.  4th  Street,  Milwaukee, 

Wis. 

Milcor   Steel    Company,   36th   Avenue   and  Burnham 

Street,  Milwaukee,  Wis. 
Moynahan   &   Duchene,   2568   Porter  Street,  Detroit, 

Mich. 

Newman  Manufacturing  Company,  Norwood  Station, 

Cincinnati,  O. 
W.  F.  Overly  &  Sons,  Greenburg,  Pa. 
L.  Schreiber  &  Sons  Company,  Ivanhoe  Avenue  and 

Montgomery  Road,  Cincinnati,  O. 
The  W.   C.   Tyler  Company,  3615   Superior  Avenue, 

Cleveland,  O. 

A 

Carbons 

motion  picture  projec- 
tion carbons  might  possibly  be  considered 
one  of  the  most  staple  products  in  the  op- 
eration of  the  moving  picture  theatre. 

There  is  no  factor,  indeed,  which  can 
claim  any  more  attention  in  the  successful 
operation  of  the  theatre  than  the  light 
which  is  used  for  projection,  and  quite  a 
little  depends  on  both  the  quantity  and 
quality  of  projector  carbons  kept  on  hand 
in  the  projection  booth. 

Modern  projection  demands  the  best  in 
quality  in  projection  carbons  today,  and 
this  demand  is  being  met  by  the  carbon 
manufacturers  through  their  scientific  and 
research  departments  with  products  that 
have  kept  pace  with  modern  progress. 

Arco   Electric   Company,   112  W.  42nd   Street,  New 
York  City. 

Bond  Electric  Corporation,  Lancaster,  Ohio. 
Carbon  Products,  Inc.,  324  W.  42nd  Street,  New  York 
City. 

M.  G.  Felder  Sales  Company,  1560  Broadwav,  New 
York  City. 

Kliegel  Brothers,  321  W.  50th  Street,  New  York  City. 
National  Carbon  Company,  Inc.,  Madison  Avenue  and 

W.  117th  Street,  Cleveland,  O. 
Charles  W.  Phellis  &  Company,  Inc.,  130  W.  42nd 

Street,  New  York  City. 
Hugo  Reisinger,  11  Broadway,  New  York  City. 

A 

Carpets 

because  of  the  hard 
wear  to  which  theatre  carpets  are  subjected 
it  has  been  found  that  there  is  no  saving  in 
the  selection  of  cheap  carpets.  The  heavier 
and  deeper  the  nap  the  more  life  may  be 
expected  of  a  carpet.  Generally,  floor 
coverings  and  carpets  should  be  of  a  na- 
ture that  rest  on  the  floor  and  give  the 
impression  of  stability  and  foundation  upon 
which  one  may  walk  with  security.  A 
carpet  that  is  fuzzy,  light  in  color  and  over- 
decorated  has  a  tendency  to  give  the  im- 
pression that  it  is  not  resting — but  rather 
floating.  Obviously  this  is  an  unfavorable 
impression.  Carpet  padding  used  under 
the  carpet  not  only  provides  a  softer  and 
more  comfortable  feeling  to  the  foot  but 
reduces  friction  and  adds  many  years  to 
the  life  of  the  carpet  by  keeping  it  away 
from  direct  contact  with  the  hard  floor. 

Carpets  also  should  be  selected  with  a 
view  to  the  acoustics  of  the  theatre. 

Bigelow-Sanford  Carpet  Company,  Inc.,  385  Madison 

Avenue,  New  York  City. 
Charles   P.    Cochrane   Company,   Kensington  Avenue 

&  Butler,  Philadelphia,  Pa. 
Collins  &  Aikman  Corporation,  25  Madison  Avenue, 

New  York,  N.  Y. 
Congoleum- Nairn,  Inc.,  195  Belgrove  Drive,  Kearny, 

N.  J. 

Hardwick    &   Magee   Company,   Lehigh   Avenue  and 
Seventh  Street.  Philadelphia,  Pa. 

Mohawk  Carpet  Mills.  Inc.,  Amsterdam,  N.  Y. 


April  9,  1932 


Motion  Picture  Herald 


51 


sfnicWconlncr 


PUBLIX  AGAIN!  and  AGAIN! 

The  fourth  successive  contract  to  seat  Publix  Theatres  throughout  the  country 
has  been  awarded  to  Heywood-Wakefield!  Already  more  than  300,000  H-W 
seats  are  in  Publix  showhouses  throughout  the  world.  This  new  contract  award 
is  proof  positive  of  the  merits  of  H-W  theatre  seating. 

H-W  seats  have  that  Extra  Comfort — Extra  Service — Extra  Patron  Appeal  which 
bring  Box  Office  Profits.  They  are  the  nation  wide  choice  of  leading  operators. 
Your  nearest  Heywood-Wakefield  sales  office  will  be  pleased  to  give  you 
detailed  information,  whether  your  problem  is  seating  or  reseating  the  large  or 
small  house. 

Theatre  Seating  Division 

Heywood-Wakefield 


Sales  Offices 

BALTIMORE,  MD. 
BUFFALO,  N.  Y. 
CHICAGO,  ILL. 
LOS  ANGELES,  CALIF. 
NEW  YORK,  N.  Y. 
OKLAHOMA  CITY,  OKLA. 
PHILADELPHIA,  PA. 
PITTSBURGH,  PA. 
PORTLAND,  OREGON 
SAN  FRANCISCO,  CALIF. 
SEATTLE,  WASH. 


174  PORTLAND  STREET,  BOSTON,  MASS. 


52 


Better  Theatres  Section 


April  9,  1932 


Roxbury  Carpet  Company,  Central  Street,  Saxonville, 
Mass. 

Wm.  Slater,  Jr.,  316  N.  Michigan  Avenue,  Chicago, 
Illinois. 

VV.  &  J.  Sloane,  577  Fifth  Avenue,  New  York  City. 
Alexander  Smith  &  Sons  Carpet  Company,  285  Fifth 

Avenue,  New  York  City. 
M.  J.  Whittal  Associates,  Brussels  Street,  Worcester, 

Mass. 

▲ 

Carpet  Cushioning 

in  theatres,  where  con- 
tinuous coming  and  going  of  patrons  sub- 
jects the  carpets  in  aisles,  stairs  and  foyers 
to  unusual  wear  a  cushioning  under  the 
carpets  has  been  found  to  add  many  years 
to  their  life.  In  addition  to  this  practical 
advantage  carpet  cushioning  gives  a  de- 
lightful sensation  of  richness  and  luxury 
which  is  important  in  creating  a  desirable 
atmosphere  in  the  theatre.  Carpet  cush- 
ioning is  a  product  made  of  finely  combed, 
tufted  vegetable  fibre  interlaced  through  a 
burlap  backing  or  of  animal  hair  felted 
under  pressure.  It  is  made  in  thicknesses 
varying  from  to  Y\  of  an  inch.  Carpet 
cushioning  also  has  a  bearing  upon 
acoustics. 

Blocksom  &  Company,  Michigan  City,  Ind. 
The    Celotex    Company,    919    N.    Michigan  Avenue, 
Chicago,  111. 

Clinton  Carpet  Company,  Merchandise  Mart,  Chicago, 
111. 

National  Rug  Mills,  Inc.,  2494  South  Fifth  Street, 
Milwaukee,  Wis. 

E.  W.  Sutton  Carpet  Lining  Corp.,  5359  Sedgwick 
Street,  New  York  City. 

Union  Carpet  Lining  Co.,  18  Broad  Street,  New  Lon- 
don, Conn. 

Western  Felt  Works,  4115  Ogden  Avenue,  Chicago, 
111. 

▲ 

Cement,  Film 

Refer  to  FILM  CEMENT 
▲ 

Chairs,  Theatre 

to  equip  a  theatre  prop- 
erly, the  first  requirement  is  a  thorough 
understanding  of  the  uses  to  which  the 
building  is  to  be  put.  Having  determined 
that,  a  seating  diagram  or  layout  should 
be  made  to  insure  the  maximum  seating 
capacity  consistent  with  comfort,  safety, 
facility  of  entrance  and  exit,  compliance 
with  local  or  state  building  requirements, 
proper  sight  lines,  elevations  and  other 
mechanical  adaptations  and  adjustments. 

The  arrangement  and  width  of  aisles 
and  passageways  should  be  such  that 
transient  patrons  may  move  about  with  a 
minimum  of  disturbance  to  those  who  are 
seated.  For  this  reason,  the  number  of 
seats  in  each  row  between  aisles  should  be 
kept  as  low  as  is  possible  and  consistent 
with  the  desired  seating  capacity.  It  is 
well  to  have  not  more  than  ten  or  twelve 
seats  in  a  row  between  each  aisle,  although 
this  number  may,  if  necessary,  be  increased 
slightly.  Many  theatres,  however,  have 
established  a  maximum  of  fourteen  seats. 

The  distance  between  rows  varies  be- 
tween 30  and  32  inches.  Experience  has 
demonstrated  that  this  distance  is  neces- 
sary to  accommodate  all  sizes  of  patrons, 
and  to  facilitate  entering  and  leaving  the 
center  seats  of  a  row  while  others  are 
seated. 

In  planning  the  seats  for  a  theatre,  it 
is  a  safe  policy  to  plan  for  the  accommoda- 
tion of  persons  who  are  above  the  average 
in  size,  since  seating  that  is  too  large  does 
not  produce  discomfort.    In  the  larger  the- 


atres, therefore  the  majority  of  the  seats 
are  20  inches  wide  with  an  occasional  19- 
inch  chair  to  fill  in.  An  exception  to  this 
ruling  is  the  seating  for  loges,  which  fre- 
quently is  as  much  as  24  inches  wide. 

Every  patron  is  entitled  to  a  direct  and 
open  vision  of  the  stage.  Sloping  and  ter- 
racing of  floor  and  the  curvatures  of  the 
balcony  are,  of  course,  intended  to  facilitate 
this,  but  unless  the  seats  are  specially  made 
to  meet  the  requirements  of  each  and  everv 
part  of  the  house,  these  avail  but  little.  For 
so  greatly  do  theatres  vary  in  plan  and  de- 
sign that  the  seating  construction  problem 
must  be  solved  individually  in  each  in- 
stance. 

The  relative  length  of  chair  legs,  both 
front  and  back,  must  be  so  adjusted  as  to 
conform  evenly  to  the  slope  of  the  floor  and 
still  keep  the  chair  in  its  normal  position. 
Then  the  occupant  is  assured  of  a  natural, 
easy  and  comfortable  position  in  sitting. 
He  is  neither  tilted  too  far  forward  nor 
too  far  back.  His  feet  and  those  of  the 
chair  should  rest  very  naturally  in  exactly 
the  same  line  or  plane. 

Where  there  are  sloping  sides  toward 
the  center,  a  two-fold  problem  presents  it- 
self. Not  only  must  the  inclination  to- 
ward the  front  be  right,  but  there  must 
be  a  mechanical  adjustment  in  the  fast- 
ening of  the  seats  to  standards,  so  that  the 
seats  will  be  perfectly  level  and  parallel 
with  the  natural  floor  level  and  the  sitter 
will  not  be  tilted  at  an  angle. 

The  necessary  converging  of  seats  from 
the  outer  circumference  toward  the  stage, 
both  on  the  main  floor  and  in  the  balconies, 
is  another  problem.  There  must  be  no 
loss  of  chair  space  and  resultant  decreased 
capacity,  but  the  symmetry  and  a  general 
pleasing  and  orderly  appearance  must  be 
preserved. 

The  placing  of  chairs  in  rows  and  the 
arrangement  of  the  aisles,  to  make  ingress 
and  egress  as  easy,  speedy  and  safe  as  pos- 
sible and  to  conform  in  every  way  with 
the  building  and  fire  ordinance  of  each 
community,  is  another  important  point  re- 
quiring careful  thought  and  planning. 

Frequently,  a  very  simple  rearrange- 
ment makes  possible  an  appreciable  increase 
in  house  capacity,  and  if  not  in  actual  in- 
creased numerical  capacity,  actual  increased 
box  office  receipts  by  transforming  other- 
wise less  desirable  and  less  valuable  seats 
to  a  higher  grade  of  valuation  and  de- 
sirability. 

Almost  equally  as  important  as  proper 
arrangement  of  the  chairs  themselves,  is 
the  quality,  comfort  and  service  they  will 
give.  The  element  of  comfort  is  an  es- 
pecially outstanding  consideration  as  the 
ability  to  provide  rest  and  ease  for  the 
audience  during  the  performance  augurs 
for  more  solid  enjoyment  of  the  show. 


NO    MORE    LOOSE  CHAIRS 
Flrmastone  fastens  loose  theatre  chairs  to  concrete  fleere 
permanently.   Simple   to   use.    Chemical   cement — Seti  IB 
ten  minutes.    For  further  information,  write  us. 

GENERAL  SEATING  COMPANY 
2234-36  Fuller-ton  Avenue  Chicane,  III. 


Roominess,  correct  springs,  smooth,  well 
upholstered  back,  correctly  placed  arm 
rests,  a  perfectly  level  placing  with  the 
floor,  serviceable  hat  holders,  smoothly  op- 
erating and  noiseless  seat-hinges — these  are 
but  a  few  of  the  things  that  go  to  make 
up  a  comfortable  theatre  chair. 

Strength,  stability,  durability  must  be 
embodied  in  every  chair.  A  broken  seat, 
while  apparently  not  of  great  importance 
in  itself,  is  nevertheless  an  annoyance  that 
reflects  unfavorably  on  the  theatre  as  a 
whole. 

Talking  pictures  have  injected  another 
element  into  the  problem  of  seating  for 
higher  efficiency,  i.  e.,  acoustics.  The 
acoustical  properties  of  the  theatre  chair 
are  now  very  important,  and  for  sound- 
equipped  houses  upholstered  seats  have  be- 
come a  necessity  due  to  their  sound-ab- 
sorbent quality.  Veneer  backs  and  seats 
are  likely  to  induce  sound  reverberation  of 
obnoxious  character  and  may  easily  mar  an 
otherwise  perfect  acoustical  condition. 
Therefore,  in  the  selection  of  seating  facili- 
ties, the  subject  of  acoustics  must  now  be 
given  most  serious  consideration. 

American  Seating  Company,  Grand  Rapids,  Mich. 
The  A.  H.  Andrews  Company,  107  S.  Wabash  Avenue, 
Chicago,  HI. 

Arlington  Seating  Company,  Arlington  Heights,  111. 
General  Seating  Company,  2234-36  Fullerton  Avenue, 
Chicago,  111. 

Hey  wood- Wakefield   Company,    174   Portland  Street, 

Boston,  Mass. 
Ideal  Seating  Company,  Grand  Rapids,  Mich. 
Illinois    Theatre    Seat   Exchange,    1150   S.  Michigan 

Avenue,  Chicago,  111. 
The  Irwin  Seating  Company,  Grand  Rapids,  Michigan. 
Standard  Manufacturing  Company,   Cambridge  City, 

Indiana. 

Union  City  Body  Company,  Union  City,  Ind. 
Wisconsin  Chair  Company,  Port  Washington,  Wis. 

▲ 

Chair  Covers 

in  addition  to  giving  a 
pleasing  and  inviting  appearance  to  the 
auditorium,  chair  covers  serve  the  practical 
purpose  of  coolness  and  sanitation.  An  in- 
terior otherwise  drab  may  be  transformed 
into  a  cool,  clean,  cheerful  looking  place 
through  their  use. 

Theatre  chair  covers  have  been  used  ex- 
tensively in  dramatic  and  larger  motion 
picture  houses  but  it  is  only  recently  that 
by  the  smaller  houses.  No  doubt  one  of  the 
causes  has  been  the  belief  that  they  were 
an  expensive  proposition.  This  however, 
is  not  the  case.  Recently  chair  covers 
have  been  developed  which  are  reversible, 
effecting  an  important  saving  in  laundering 
costs.  There  are  several  things  that  should 
be  borne  in  mind  in  connection  with  the 
use  of  chair  covers.  It  should  be  re- 
membered that  auditorium  and  balcony 
chairs  as  a  rule  require  two  distinct  and 
different  styles  of  covers.  The  auditorium 
chair  should  be  equipped  with  a  cover 
which  covers  the  entire  chair  back  while 
the  balcony  chair  need  only  have  a  quarter 
back.  This  is  because  of  the  slope  on 
which  balcony  chairs  are  placed. 

Working  from  blue  prints  provides  the 
most  satisfactory  way  of  assuring  a  per- 
fect fit  of  the  cover  for  each  chair. 

Chair  pads  for  veneer  seats  are  also  ob- 
tainable, and  there  are  also  special  chair 
materials  which  are  intended  to  be  used  as 
aids  to  acoustics. 

Allied  Cloth  Specialties  Company,  Greenville,  O. 


April  9,  1932 


Motion  Picture  Herald 


53 


Here's  the  CHAIR  DESIGNED 


FOR  THE  NEW 


EARL  CARROLL  THEATRE 


3,000 


of  them! 


•  A  chair,  beautiful  in  its 
simplicity,  unique  in  its  de- 
parture from  the  ordinary. 
A  chair,  good  enough  to  be 
chosen  from  among  many 
as  the  one  meeting  Mr. 
Carroll's  exactions  and 
most  in  harmony  with  the 
spirit  and  motif  of  Earl  CarrolPs  pride,  the 
New  Earl  Carroll  Theatre  in  New  York. 
Specially  made  by  the  American  Seating 
Company,  3000  of  these  chairs  contribute 
greatly  to  making  this  the  peer  of  all  legitimate  play- 
houses.  Deep  and  roomy,  they  are  as  comfortable 
and  sturdy  as  they  are  beautiful,   with  qualities 
which  make  for  better  acoustics  and  sound  reception. 
To  owners  and  managers  who  wish  something  out- 
standing in  seating,  we  offer  the  facilities  of  this 
organization  of  seating  specialists,  who  for  half  a 
century  have  pioneered  all  the  advancements  now 
obtainable  in  theatre  seating.     You  are  invited  to 
avail  yourself  of  this   service   without  obligation. 


This  chair  invites  patrons  to  relax.  Heavy 
upholstered  back  is  covered  with  coral 
mohair  plush  of  brilliant  modernistic  de- 
sign. Seat  is  full  spring  of  mattress  com- 
fort edge  type.  Aisle  lights  are  hidden. 


An  Innovation,  indeed.  A  program 
light  in  the  back  of  every  seat. 
Simply  push  the  button.  Presto! 
A  small  battery  flashlight  emits 
a  shaft  of  light  so  patrons  can 
read  programs  during  dark  scenes. 


American  Seating  Company 

Makers  of  Dependable  Seating  for  Churches 
Schools,  and  Theatres 

General  Offices:  GRAND  RAPIDS,  MICHIGAN 

Branches  in  All  Principal  Cities 


54 


Better  Theatres  Section 


April  9,  1932 


Dura-Tex  Fabrics  Company,  216  Webster  Street,  Cin- 
cinnati, O. 

S.   M.   Hexter  &   Company,  2400  Superior  Avenue, 
Cleveland,  O. 

Trie  Hodes-Zink  Mfg.  Company,  Fremont,  O. 

Windowcraft  Valance  &  Drapery   Company,  328  Su- 
perior Avenue,  N.  W.,  Cleveland,  O. 

▲. 

Chair  Fastening  Cement 

cement  of  this  kind  is 
for  firmly  attaching  into  the  floor  the  metal 
pieces  to  which  the  theatre  chair  is  bolted. 
Into  a  hole  made  in  the  floor,  the  metal 
piece  itself,  or  bolt  for  its  attachment,  is 
inserted,  then  around  it  is  poured  the 
melted  cement.  In  about  ten  minutes  this 
cement  hardens  and  holds  the  metal  piece 
or  bolt  firmly  in  place. 

When  used  in  reseating,  the  old  metal 
piece  or  bolt  is  removed,  a  new  one  in- 
serted and  the  cement  poured  around  it. 
Such  cement  can  be  procured  for  around 
$7.50  per  12-pound  can. 

General  Seating  Company,  2234-36  Fullerton  Avenue, 
Chicago,  HI. 

Illinois    Theatre    Seat    Exchange,    1150    S.  Michigan 
Avenue,  Chicago,  111. 

Chairs,  Folding 

THE       FOLDING  CHAIR, 

solidly  constructed,  plays  an  important  role 
in  the  theatre  today.  With  presentation 
and  the  stagehand,  and  the  need  for  com- 
pactness behind  the  scenes,  the  folding  chair 
serves  manifold  purposes.  The  durability 
of  this  type  of  chair  as  made  today  add- 
to  its  value  as  a  stage  requisite.  Many 
very  small  theatres  likewise  find  the  fold- 
ing chair  suitable  owing  to  the  frequent 
necessity  of  clearing  the  auditorium  floor 
for  other  forms  of  entertainment.  The 
folding  chair  combines  neatness,  durability 
and  practicability. 

Peter  Clark,  Inc.,  544  W.  30th  Street,  New  York  City. 

Clarin  Manufacturing  Company,  2456  Crawford  Ave- 
nue, Chicago,  111. 

Lyon  Metal  Products,  Inc.,  Aurora,  111. 

Louis  Rastetter  &  Sons  Company,  Ft.  Wayne,  Ind. 
Ind. 

Tucker  Duck  &  Rubber  Company,  Fort  Smith,  Ark. 
▲ 

Change  Makers 

SPEED      AND  ACCURACY 

are  obtained  at  the  box  office  through  the 
use  of  coin  changing  machines  which  in 
addition  to  their  time  saving  facilities  offer 
a  valuable  protection  against  annoying  mis- 
takes in  making  change  to  patrons.  With 
the  coin  changing  machines  a  light  touch 
at  the  keyboard  is  all  that  is  necessary  to 
deliver  the  correct  number  of  coins  to  the 
patron  who  easily  scoops  them  up  from 
a  cup  at  the  side  of  the  change  maker. 
Coins  may  be  delivered  either  from  the 
right  or  left  side  and  these  automatic 
cashiers  as  developed  for  theatres  have  been 
improved  in  recent  months  until  now  they 
are  available  in  sizes  which  occupy  only 
about  81  square  inches  of  space  in  the 
box  office. 

In  the  handling  of  crowds  the  coin 
changer  plays  a  particularly  important  part 
in  reducing  to  a  minimum  delay  at  the 
ticket  window,  and  some  are  equipped  with 
safety  locks  to  prevent  short  changing 
when  a  channel  is  empty.  Fumbling  of 
coins  and  the  dropping  of  them  which  is 
characteristic  of  the  old  fashioned  method 
is  eliminated. 

Brandt  Automatic  Cashier  Company,  Watertown,  Wis. 
Hedman  Manufacturing  Company,  1158  Center  Street, 
Chicago,  111. 


Hoefer  Change-Maker  Company,  3700  E.  12th  Street, 

Kansas  City,  Mo. 
Universal  Stamping  &  Manufacturing  Company,  2839 

N.  Western  Avenue,  Chicago,  111. 


Changeable  Sign  Letters 

CHANGEABLE  SIGN  LETTERS 

are  widely  used  by  theatres  in  the  marquee 
and  have  proved  especially  popular,  because 
of  the  flexible  manner  in  which  they  per- 
mit billing  of  a  current  or  coming  attrac- 
tion. Changeable  sign  letters  are  generally 
made  of  cast  aluminum  with  the  letter 
part  cut  out.  When  used  on  the  marquee 
these  letters  can  be  moved  to  make  an 
attractive  announcement.  They  are  ob- 
tainable in  large  and  small  sizes  and,  in 
addition,  numerals  of  the  same  character 
are  also  available. 

Crystallite  Products  Corporation,  1708  Standard  Ave- 
nue, Glendale,  Calif. 

Friedley-Voshardt  Company,  Inc.,  761  Mather  Street, 
Chicago,  111. 

Metal  Products,  Inc.,  Milwaukee,  Wis. 

▲ 

Change-Overs 

A  device  for  changing 
from  one  projection  machine  to  another  or 
from  projector  to  stereopticon  which  is  ac- 
complished by  pressing  a  button.  The  list 
price  ranges  from  $30  to  $65,  while  one 
is  $50  per  unit,  complete. 

Basson  &  Stern,  751  E.  32nd  Street,  Brooklyn,  N.  Y, 
Dowser  Manufacturing  Company,  225  Broadway,  New 
York  City. 

Essanay   Electric   Manufacturing   Company,   2809  W. 

Van  Buren  Street,  Chicago,  111. 
GoIdE  Manufacturing  Company,  2013  Le  Moyne  Street, 

Chicago,  111. 

Guerico  &  Barthel,  1018  S.  Wabash  Avenue,  Chicago, 
111. 

A 

Chimes,  Organ 

Refer  to  ORGAN  CHIMES 
A 

Choppers,  Ticket 

Refer  to  TICKET  CHOPPERS 
A 

Cleaners,  Film 

Refer  to  FILM  CLEANING 
MACHINES 
A 

Cleaners,  Vacuum 

Refer  to  VACUUM  CLEANING 
EOUIPMENT 
A 

Cleaning  Compounds 

THEATRE  REMODELING  and 

rejuvenation  go  hand  in  hand  with  a  gen- 
eral clean-up,  to  which  houses  are  periodi- 
cally subjected.  In  this  connection  clean- 
ing compounds  are  available  for  use,  not 
only  for  the  exterior  of  the  house,  but  for 
cleaning  painted  surfaces,  marble,  tile, 
terrazzo  and  mosaic.    These  latter  mate- 


f%0>>  FLASHERS 

For   Electric  Signs 

RECO     Hoods°  offer     the     Only  fflpgl9kj|' 

satisfactory,  permanent  and  low-  ^P|Hpl 
tost    method    foi     securing    color.  sjSJl 

MHs.  Recrj  Flashers  and  M»t»rv  -  -SSS^SS  " 
2651  W.  Congress  St..  Chicago,  III. 


rials,  much  in  use  in  theatre  buildings, 
may  be  brought  back  to  a  pleasing  state 
of  newness  through  the  use  of  proper 
detergents. 

J.  B.  Ford  Company,  Wyandotte,  Mich. 

Skour-Nu,  Inc.,  158  West  22nd  Street,  New  York  City. 

Clocks,  Advertising 

Refer  to  PUBLICITY  CLOCKS 
A 

Color  Films 

there  have  been  motion 
pictures  in  color  for  a  number  of  years,  but 
in  1929  was  made  the  first  feature  picture 
entirely  in  color.  This  proved  an  added 
touch  of  realism  to  the  sound  picture,  and 
at  once  color  was  incorporated  in  the  pro- 
duction plans  of  most  producers. 

Most  professional  productions  on  stand- 
ard film  employ  the  process  known  as  tech- 
nicolor, a  patented  method  consisting 
fundamentally  in  filtering  out  the  blues, 
greens  and  reds  in  recording  and  superim- 
posing them  properly  in  printing.  There 
are  other  processes  less  extensively  used,  in- 
cluding a  two-color  additive  method. 

A  new  process  for  amateur  and  semi- 
professional  work  was  brought  out  in  1929 
by  the  Eastman  Kodak  laboratories.  Mo- 
tion pictures  in  full  natural  colors  in  the 
16-mm.  size  may  be  made  by  the  use  of 
Kodacolor  film  and  by  the  addition  of  a 
Kodacolor  filter  to  the  lens  hood  of  the 
camera.  Provided  the  light  is  adequate, 
the  process  is  no  more  difficult  than  making 
black  and  white  pictures,  and  projection 
is  accomplished  simply  by  adding  a  Koda- 
color filter  to  the  projector.  Minute 
lenses  embossed  right  on  the  film  cause  the 
colors  to  register  separately  and  thus  do  the 
trick.  Since  duplicates  can  not  be  made 
from  Kodacolor  film,  the  process  is  still 
impractical  for  theatre  productions. 

Du    Pont    Film    Manufacturing    Corporation,    25  W. 

45th  Street,  New  York,  N.  Y. 
Eastman  Kodak  Company,  Rochester,  N.  Y. 
Harriscolor    Films,   Inc.,    1040  N.    McCadden  Place, 

Hollywood,  Cal. 
Multicolor,    Ltd.,    7000   Romaine    Street,  Hollywood, 

Calif. 

Photocolor   Corporation,   1650   Broadway,   New  York 
City. 

Technicolor,  Inc.,  15  Broad  Street,  New  York  City. 

Color  Hoods 

artistic  color  effects  on 
electric  signs  are  possible  by  the  use  of 
color  hoods  which  are  available  in  six 
colors:  ruby,  blue,  green,  amber,  opal  and 
canary.  The  color  hoods  are  made  of  fade- 
less glass  and  are  made  to  fit  any  standard 
size  lamp  where  they  are  held  in  place  by 
spring  fasteners,  and  are  readily  taken  off 
and  replaced  for  cleaning. 

In  connection  with  sign  flashers  color 
hoods  are  an  important  feature  in  achieving 
life  and  color  to  make  an  attention  com- 
pelling display. 

Curtis  Lighting  Company,  1119  W.  Jackson  Boulevard, 
Chicago,  III. 

Kliegel  Brothers,  321  W.  50th  Street,  New  York  City. 
Reynolds  Electric  Company,  2651  W.  Congress  Street, 
Chicago,  111. 

Rosco  Laboratories,  367  Hudson  Avenue,  Brooklyn, 
N.  Y. 

A 

Color  Wheels 

wheels  to  accommodate 
colored  gelatine  sheets  for  producing  vari- 
ous lighting  effects  with  spot  lights  or  pro- 
jectors, are  color  wheels.    They  are  equip- 


April  9,  1932 


Motion  Picture  Herald 


55 


ped  for  either  hand  or  automatic  control. 
Prices  range  from  $2.50  to  $60. 

Belson  Manufacturing  Company,  800  Sibley  Street, 
Chicago,  111.  ,  „. 

Kliegel  Brothers,  321  W.  50th  Street,  New  York  City. 

Rosco  Laboratories,  367  Hudson  Avenue,  Brooklyn. 
N.  Y. 

▲ 

Coloring,  Lamp 

Refer  to  LAMP  COLORING 
A 

Composition  Flooring 

MANY  parts  of  a  theatre 
especially  call  for  a  floor  covering  other 
than  woven  materials,  and  often  composi- 
tion flooring  may  adequately  take  the  place 
of  expensive  tiles,  terrazzo,  etc.  Indeed, 
in  some  of  the  most  elegant  theatres,  the 
new  types  of  composition  flooring,  which 
is  now  made  in  raised  sections  and  patterns 
suggestive  of  tile  and  other  kinds  of 
mineral  flooring,  have  been  effectively 
adopted. 

Composition  flooring  is  made  by  a  num- 
ber of  companies  specializing  in  this  prod- 
uct, and  all  have  their  own  processes.  It 
may  be  said,  however,  that  the  basic  ma- 
terials are  cork  or  rubber,  and  natural 
gums.  For  the  coloring  is  added  color  pig- 
ments according  to  the  design.  The  re- 
sulting mass  is  attached  to  burlap  back- 
ing. Composition  flooring  comes  in  vary- 
ing thicknesses,  depending  on  the  use  to 
which  it  is  to  be  put,  and  it  may  be  es- 
pecially designed. 

Armstrong  Cork  and  [nsulation  Co.,  Lancaster,  Pa. 
Bonded  Floors  Company,  Inc.,  Kearny,  N.  J. 
Cork  Import  Corporation,  345-49  W.  40th  Street,  New 
York  City. 

Imperial  Floor  Company,  59  Halstead,  Rochester,  N.  Y. 

Franklin  R.  Muller,  Inc.,  Waukegan,  111. 

New  York  Belting  &  Packing  Company,  91-93  Cham- 
bers Street,  New  York  City. 

Wm.  Slater,  Jr.,  316  N.  Michigan  Avenue,  Chicago,  111. 

Stedman  Products  Company,  South  Braintree,  Mass. 

U.  S.  Rubber  Company,  1790  Broadway,  New  York 
City. 

Zenitherm  Company,  Inc.,  Kearny,  N.  J. 

A 

Condensers 

condensers  are  single 
glass  lenses,  unmounted.  They  are  made 
in  various  diameters  from  2%  inches  to  8 
inches  in  diameter;  the  4^2  inches  diam- 
eter and  the  8  inches  diameter  being  used 
mostly  in  motion  picture  work.  The  con- 
denser is  located  in  the  front  end  of  the 
lamphouse  to  gather  the  rays  of  light  from 
the  light  source,  and  bend  them,  or  con- 
dense them  into  a  spot  of  light  on  the  aper- 
ture. They  are  made  in  different  shapes, 
some  being  Piano  Convex  some  Meniscus 
or  Moon  shape  and  others  Bi-Convex. 

Condenser  breakage  and  trouble  has  been 
greatly  reduced  through  the  perfection  and 
development  of  heat  resisting  glass  which 
is  tempered  and  processed  to  withstand  ex- 
treme changes  of  temperature.  This,  it 
is  declared,  has  been  accomplished  with- 
out any  sacrifice  of  light  on  the  screen  and 
without  impairment  of  photographic  values. 

Focal  lengths  for  motion  picture  work 
are  usually  6>4-7^-8>4  and  inches; 
5  inches,  6  inches  and  8  inches  diameter 
condensers  are  usually  used  for  spotlight 
projection. 

Within  the  last  two  years  there  has  been 
a  development  of  what  is  known  as  the 
Parabolic  condenser,  which  has  made  pos- 
sible the  gathering  of  more  light,  and  a 


sharp,  concentrated  spot  on  the  aperture 
of  the  picture  machine.  These  Parabolic 
condensers  have  been  developed  for  regular 
arc  projection,  high  intensity  arc  projec- 
tion, and  mazda  projection.  They  are  a 
little  more  expensive  than  the  regular  type 
of  condenser,  but  the  results  obtained  are 
well  worth  the  price.  Prices  from  $1.50 
to  $12. 

Aerovox  Wireless  Corporation,  70  Washington  Street, 

Brooklyn,  N.  Y. 
Bausch  &  Lomb  Optical  Company,  Rochester,  N.  Y. 
Brenkert  Light  Projection  Company,  7348  Saint  Aubin 

Avenue,  Detroit,  Mich. 
Fish-Schurman  Corp.,  230  E.  45th   Street,  Brooklyn, 

N.  Y. 

Kliegl  Brothers,  321  W.  50th  Street,  New  York  City. 
Polymet  Mfg.  Corporation,  599  Broadway,  New  York 
City. 

Sussfeld,    Lorsch    &    Schimmel,    153   W.   23rd  Street. 
New  York  City. 

A 

Cooling,  Ventilating  Systems 

capable  of  delivering 
35,000  cubic  feet  of  fresh  air  per  minute 
into  every  part  of  the  theatre,  cooling  and 
ventilating  systems  are  being  adopted  by 
theatres  of  all  sizes.  Systems  of  this  type 
are  reasonably  priced,  ranging  in  cost  from 
$100  upward. 

They  may  be  installed  in  various  parts 
of  the  theatre,  a  common  place  being  be- 
low the  stage.  Under  this  arrangement 
distribution  of  the  air  is  upward,  the  air 
passing  to  the  rear  of  the  auditorium  and 
dropping  naturally  to  every  seat.  In  the- 
atres having  an  organ  installed  at  one  side 
of  the  proscenium  the  opposite  side  of  the 
proscenium  affords  a  good  place  for  a  cool- 
ing unit.  A  pent  house  on  the  roof  at  the 
rear  of  the  auditorium,  or  on  an  elevated 
platform  eight  or  nine  feet  above  the  stage 
floor  level,  are  other  manners  in  which  the 
system  may  be  installed  to  assure  excellent 
results.  In  fact,  regardless  of  the  nature 
of  the  theatre,  cooling  and  ventilating  sys- 
tems of  this  type  may  be  readily  adapted 
to  it. 


Manufacturers  of  this  equipment  main- 
tain cooling  and  ventilating  experts  and 
offer  a  service  of  recommending  the  most 
efficient  arrangement  for  the  complete  cool- 
ing and  ventilating  of  a  theatre.  The  sys- 
tems may  be  installed  without  interruption 
to  the  regular  performances. 

Allen  Air  Turbine  Ventilating  Co.,  1040  14th  Street, 
Detroit,  Mich. 

American  Blower  Company,  6004  Russell  Street,  De- 
troit, Mich. 

Arctic  Nu-Air  Corporation,  Northwest  Terminal,  Min- 
neapolis, Minn. 

Autovent  Fan  &  Blower  Company,  1805  N.  Kostner 
Avenue,  Chicago,  111. 

Bayley  Manufacturing  Company,  732  Greenbush,  Mil- 
waukee, Wis. 

Blizzard  Fan  Sales  Company,  1524  Davenport  Street, 
Omaha,  Neb. 

Buckeye  Blower  Company,  Columbus,  O. 

Carrier  Engineering  Corporation,  Paramount  Build- 
ing, New  York  City. 

G.  A.  Drieling  Company,  1716  N.  America  Street, 
Philadelphia,  Pa. 

General  Refrigeration  Company,  120  Shirland  Avenue, 
Beloit,  Wis. 

Ilg  Electric  Ventilating  Company,  2850  North  Craw- 
ford Avenue,  Chicago,  111. 

Kooler-Aire  Engineering  Company,  1904  Paramount 
Building,  New  York  City. 

Lakeside  Company,  Hermansville,  Mich. 

National  Air  Filter  Company,  5130  Ravenswood  Ave- 
nue, Chicago,  111. 

National  Carbonic  Machinery  Co.,  Wisconsin  Rapids, 
Wisconsin. 

B.  F.  Reynolds  &  Company,  609  No.  LaSalle  St., 
Chicago,  111. 

B.  F.  Sturtevant  Company,  Hyde  Park,  Boston,  Mass. 

Supreme  Heater  &  Ventilating  Corporation,  1915  Pine 
Street,  St.  Louis,  Mo. 

Tiltz  Air  Conditioning  Corporation,  Ltd.,  840  Lexing- 
ton Avenue,  New  York  City. 

The  Typhoon  Air  Conditioning  Co.,  233  West  42nd 
Street,  New  York  City. 

Wittenmeier  Machinery  Company,  850  N.  Spaulding 
Avenue,  Chicago,  111. 

York  Ice  Machinery  Company,  York,  Pa. 

A 

Controls,  Curtain 

Refer  to  CURTAIN  CONTROL 
MACHINES 
A 

Costumes  and  Costume  Fabrics 

costumes  and  costume 
fabrics  for  the  stage  must  meet  many  de- 
mands, and  for  that  reason  this  is  a  special- 
ized field.  These  fabrics  must  be  of  un- 
usual textures  for  glittering  display  behind 
the  footlights  or  in  the  spot.    The  cos- 


The  Public  "Demands 

Comfort  I 

THE  time  to  make  sure 
of  your  summer  profits 
|is  TODAY!  By  providing 
air  cooling  and  conditioning 
for  the  sweltering  days  you 
will  make  your  place  of 
business  the  magnet  that 
will  attract  the  public.    Make  your  plans  now. 

Without  obligation  we  will  gladly  make  a  survey  of  your  requirements  and  tell  you 
for  how  little  an  expenditure  a  modern  WITTENMEIER  cooling  plant  can  be  installed. 
This  service  is  FREE! 

You  can  rely  on  Wittenmeier— THE  PIONEER  OF  AIR  COOLING  AND  CON- 
DITIONING. 

Write  for  air  cooling  folder  and  list  of  satisfied  users. 

WITTENMEIER     MACHINERY  CO. 


850  N.  SPAULDING  AVE. 
CHICAGO,  ILL. 

Frank   H.   Raffo  Co. 
San  Francisco,  Calif. 
Robert  H.  Gordon 
Detroit,  Mich. 


Continuously 
since  1897 

Bushnell  Machinery  Co. 
Pittsburgh,  Pa. 
H.  J.  Kelly 
New  Orleans,  La. 


103  PARK  AVENUE 
NEW  YORK 

Avery  Enginering  Co. 
Cleveland,  Ohio 
Controlledaire  Eng  Corp. 
Cincinnati,  Ohio 


56 


Better  Theatres  Section 


April  9,  1932 


tumes  may  represent  a  nation,  a  period  or 
a  class,  and  such  costuming  must  be  the 
work  of  a  skilled  costumer  whose  knowl- 
edge of  peoples  and  periods  is  unlimited. 
The  fine  costume  fabrics  are  both  domestic 
and  of  foreign  make.  Costumes  are  made 
to  order,  sold  outright,  or  provided  on  a 
rental  basis. 

Eastman  Brothers'  Studios,  Inc.,  36  W.  46th  Street, 

New  York  City. 
Dazians,  Inc.,  142  W.  44th  Street,  New  York  City. 
Gemsco,  692  Broadway,  New  York  City. 
S.  M.  Hexter  &  Company,  2400  Superior  Avenue,  East, 

Cleveland,  Ohio. 
Lester,  Ltd.,  18  W.  Lake  Street,  Chicago,  111. 

A 

Covers,  Program 

Refer  to  PROGRAM  COVERS 

A 

Covers,  Chairs 

Refer  to  CHAIR  COVERS 
A 

Curtain  Control  Machines 

few  things  leave  a  finer 
impression  on  the  theatre  audience  than 
the  smooth  and  silent  opening  and  closing 
of  the  curtain.  This  is  accomplished  by 
curtain  control  machines  which  operate 
automatically.  The  curtain  can  be  con- 
trolled from  the  booth  or  from  back  stage 
by  the  simple  process  of  pressing  a  button. 

Curtain  control  equipment  consists  of 
track  equipped  with  cable  and  snaps  to 
which  the  curtain  is  fastened.  In  open- 
ing and  closing  the  curtain  may  be  stop- 
ped at  any  desired  point  across  the  stage 
and  may  also  be  reversed  at  will. 

The  motor  for  operating  the  curtain  is 
usually  placed  on  the  stage  or  it  may  be 
placed  in  the  grids  or  mounted  on  a  plat- 
form. This  permits  the  machine,  track  and 
curtains  to  be  flied  in  addition  to  open  from 
the  center. 

Theatres  of  all  sizes  are  now  employing 
automatic  curtain  control  equipment  and 
mechanism  of  this  type  has  been  developed 
to  a  high  grade  of  efficiency,  contributing 
immeasurably  to  audience  enjoyment  of 
the  program.  The  price  of  curtain  con- 
trol machines  is  around  $225  with  the 
track  selling  at  $3  per  foot. 

A  type  of  curtain  control  machine  spe- 
cially designed  for  small  theatres  with 
tracks  up  to  40  feet  in  length,  has  been 
put  on  the  market  at  a  price  considerably 


STANDARD 
EQUIPMENT 

FOR  THE  STAGE 

SAMUELS 

aulodrape 

CURTAIN  CONTROL 

AUTOMATIC  DEVICES  CO. 
739  HAMILTON  STREET 
ALLENTOWN,  PA. 

USED 

EVERYWHERE 


lower  than  that  of  the  larger  machines. 

Armstrong  Studios,  Inc.,   1717  Cordova   Street,  Los 

Angeles,  Calif. 
Automatic  Devices  Company,  Samuels  Building,  Al- 

lentown,  Pa. 

Brucknell-Mitchell,  Inc.,  532  W.  22nd  Street,  New 
York  City. 

J.  H.  Channon  Corporation,  223  W.  Erie  Street,  Chi- 
cago, 111. 

Peter  Clark,  Inc.,  544  W.  30th  Street,  New  York  City. 
The  Econoquipment  Manufacturing  Company,  Akron, 
Ohio. 

Klemm  Manufacturing  Corporation,  1449-55  West  Aus- 
tin Avenue,  Chicago,  111. 
Perkins  Curtain  Carrier  Company,  Waterloo,  la. 
Richards -Wilcox  Manufacturing  Company,  Aurora,  111. 
Tiffin  Scenic  Studios,  Tiffin,  O. 

Twin  City  Scenic  Company,  2819  Nicolette  Avenue, 

Minneapolis,  Minn. 
Vallen   Electrical   Company,   Inc.,   225    Bluff  Street, 

Akron,  O. 

Weaver  Brothers  Manufacturing  Company,  221  West 
Grand  Avenue,  Watts,  Calif. 

A 

Curtain  Tracks 

the  type  of  curtain 
track  installed  is  important  for  several  rea- 
sons. It  cannot  be  a  makeshift  affair,  for 
if  it  is  it  may  ruin  an  otherwise  good  pro- 
gram. Naturally,  it  must  be  noiseless  and 
must  function  smoothly  and  with  little  or 
no  effort.  A  moving  curtain  attracts  at- 
tention, therefore  that  motion  must  not  be 
accompanied  by  vibration. 

Acme    Stage    Equipment    Company,    191  Lafayette 

Street,  New  York  City. 
Armstrong   Studios,   Inc.,   1717  Cordova   Street,  Los 

Angeles,  Calif. 
Automatic  Devices  Company,  Allentown,  Pa. 
Bruckner-Mitchell,   Inc.,   532   W.   22nd   Street,  New 

York  City. 

J.  H.  Channon  Corporation,  223  W.  Erie  Street,  Chi- 
cago, 111. 

J.  R.  Clancy,  1010  W.  Belden  Avenue,  Syracuse,  N.  Y. 
Peter  Clark,  Inc.,  544  W.  30th  Street,  New  York  City. 
Twin  City   Scenic  Company,  2819  Nicollett  Avenue, 

Minneapolis,  Minn. 
U.  S.  Scenic  Studios,  Inc.,  Film  Exchange  Building, 

Omaha,  Nebr. 
Perkins  Curtain  Carrier  Company,  Waterloo,  la. 
Vallen    Electrical   Company,   Inc.,   225   Blufl  Street, 

Akron,  O. 

Volland  Scenic  Studios,  Inc.,  3737  Cass  Avenue,  St. 
Louis,  Mo. 

A 

Curtains,  Fireproof 

laws  in  most  states  now 
require  an  asbestos  curtain  on  the  stage. 
In  some  cases  a  combination  of  steel  and 
asbestos  curtains  is  required  by  the  law. 

Wm.  Beck  &  Sons  Company,  Highland  and  Dorches- 
ter Avenue,  Cincinnati,  O. 

Bruckner-Mitchell,  Inc.,  532  W.  22nd  Street,  New 
York  City. 

J.  H.  Channon  Corporation,  223  W.  Erie  Street,  Chi- 
cago, 111. 
J.  R.  Clancy,  Syracuse,  N.  Y. 

Peter  Clark,  Inc.,  544  W.  30th  Street,  New  York  City. 
Johns-Manvilie  Corporation,  292  Madison  Avenue,  New 
York  City. 

Klemm  Manufacturing  Corporation,  1455  W.  Austin 

Avenue,  Chicago,  111. 
Lee  Lash  Studios,  226  Washington  Street,  Mt.  Vernon, 

N.  Y. 

Tiffin  Scenic  Studios,  Tiffin,  O. 

Twin  City   Scenic  Company,  2819  Nicollett  Avenue, 

Minneapolis,  Minn. 
Volland  Scenic  Studios,  Inc.,  3737  Cass  Avenue,  St. 

Louis,  Mo. 

I.  Weiss  &  Sons,  508  W.  43rd  Street,  New  York  City. 
A 

Cutout  Machines 

this  is  a  device  for  mak- 
ing various  kinds  of  exploitation  cutouts 
and  lobby  and  marquee  displays.  The  de- 
sign for  the  desired  cutout  display  is  traced 
on  ordinary  wall  board  and  with  this  de- 
vice, the  cutout  is  easily  made  by  guiding 
the  machine  over  the  pattern.  A  small  mo- 
tor is  use  and  the  current  from  the  elec- 
tric light  socket  furnishes  the  power.  The 
machine  is  convertible  into  a  saw  by  sub- 
stituting a  saw  blade  for  the  chisel  to 
handle  harder  and  thicker  materials. 

International  Register  Company,  21  S.  Throop  Street, 
Chicago,  111. 


Date  Strips 

date  strips,  being  an  in- 
expensive but  nevertheless  important  the- 
atre advertising  commodity,  frequently 
frustrate  the  efforts  of  good  advertising 
through  over-use  until  they  become  dirty 
and  unattractive.  A  few  dollars  buys 
enough  date  strips  for  a  whole  year  for 
the  average  house.  Except  for  special  uses 
date  strips  are  available  from  stock  in 
standard  sizes.  Prices  range  from  lc  to  5c 
each. 

Hennegan  Company,  311  Genesee  Street,  Cincinnati,  O. 
National  Screen   Service,  Inc.,   126  W.  46th  Street, 

New  York  City. 
Radio  Mat  Slide  Company,  1674  Broadway,  New  York 

City. 

Showman's  Press,  6309  Yale  Avenue,  Chicago,  111. 
Triangle  Poster  &  Printing  Co.,  633  Plymouth  Court, 
Chicago,  111. 

A 

Decorating  Products  and  Service 

the  theatre  to-day  has 
opened  a  new  field  for  the  producer  and 
designer  of  decorative  materials.  No  other 
building  is  as  complete  in  this  sense  as  is 
the  theatre,  for  in  the  decorative  scheme 
the  theatre  has  found  a  factor  which  en- 
courages patronage.  The  blending  colors, 
the  unique  wall  designs,  the  finely  cut  or 
moulded  grille  pieces,  modern  lighting  fix- 
ture designs,  gorgeous  drapes,  etc.,  all  lend 
themselves  to  the  theatre. 

Architectural  Decorating  Company,  1600  S.  Jefferson 

Street,  Chicago,  111. 
The  Craftex  Company,  37-39  Antwerp  Street,  Brighton 

Station,  Boston,  Mass. 
Decorators    Supply    Company,   2547   Archer  Avenue, 

Chicago,  111. 

Hockaday,   Inc.,    1823   Carroll   Avenue,   Chicago,  111. 
The  Voigt  Company,  1745  N.  12th  Street,  Philadel- 
phia, Pa. 

H.  B.  Wiggin's  Sons  Company,  Bloomfield,  N.  J. 
A 

Decorative  Pottery 

Refer  to  POTTERY,  DECORATIVE 
A 

Dimmers 

THE   BEAUTIFUL  lighting 

effects  achieved  in  motion  picture  theatres 
is  accomplished  through  dimmers  which 
are  capable  of  complete  illumination  con- 
trol making  possible  soft  changes  and  color 
blending  of  lights  to  create  a  restful  and 
pleasing  atmosphere.  Dimmers  are  used 
by  small  theatres  as  well  as  the  large  mo- 
tion picture  palaces.  They  are  usually 
placed  at  the  side  of  the  stage.  In  in- 
stances of  smaller  installations  the  dimmer 
may  be  operated  by  the  projectionist  from 
the  booth. 

The  magical  effect  of  lighting  control 
and  blending  as  achieved  with  dimmers  is 
one  of  the  outstanding  features  of  the  mod- 
ern theatre  today.  On  the  stage  and 
throughout  the  theatre  dimmers  give  pro- 
ducers and  managers  one  of  their  most  ef- 
fective means  of  creating  marvelous  effects 
which  unquestionably  are  important  fac- 
tors at  the  box  office. 

Frank  Adam  Electric  Company,  St.  Louis,  Mo. 
Cutler-Hammer,  Inc.,  12th  Street  and  St.  Paul  Ave- 
nue, Milwaukee,  Wis. 


THE  NEW-TIFFIN-JR. 

CURTAIN  CONTROL 
NOW  —  $100.00  —  NOW 

Glipceruc  Studios 

TWIN.  OHIO 

Complete   Stage  Equipment 


April  9,  1932 


Motion  Picture  Herald 


57 


General  Electric  Company,  1  River  Road,  Schenec- 
tady, N.  Y. 

Hub  Electric  Company,  2219  K,  Grand  Avenue,  Chi- 
cago, 111. 

Kliegl  Brothers,  321  W.  50th  Street,  New  York  City. 
Major   Equipment   Company,  4603   Fullerton  Avenue, 
Chicago,  111. 

Reynolds  Electric  Company,  2650  W.  Congress  Street, 
Chicago,  111. 

Ward-Leonard   Electric   Company,   37   Squth  Street, 

Mt.  Vernon,  N.  Y. 
Westinghouse    Electric    &    Manufacturing  Company, 

East  Pittsburgh,  Pa. 
Wm.  Wurdack  Electric  Manufacturing  Company,  4444 

Clayton  Avenue,  St.  Louis,  Mo. 

▲ 

Disinfectants,  Perfumed 

THE  necessity  of  elimi- 
nating disagreeable  odors  in  a  theatre  has 
led  to  the  development  of  disinfectants 
which  not  only  serve  to  eradicate  the  odors 
but  leave  in  the  room  a  delightful  perfume 
fragrance.  Disinfectants  of  this  kind  are 
usually  sprinkled  about  the  house  or  they 
may  be  used  in  ornamental  cones,  placed 
on  the  auditorium  walls.  Particularly 
during  the  hot  weather  months  are  per- 
fumed disinfectants  used  extensively  to 
sweeten  the  air  in  the  theatre  and  make  it 
agreeable  and  comfortable.  Disinfectants 
sell  for  $3.00  a  quart  and  up. 

A  deodorant  which  acts  as  a  solvent  for 
the  scale  forming  in  urinals  and  toilets,  is 
also  obtainable.  It  is  designed  to  remove  a 
principal  cause  of  bad  odor.  Another  de- 
odorizing preparation  on  the  market  is  es- 
pecially adapted  to  use  in  mopping  or  scrub- 
bing toilet  rooms  or  other  places  which 
may  be  a  source  of  obnoxious  smells. 

Hewes-Gotham  Company,  520  W.  47th  Street,  New 
York,  N.  Y. 

The  Huntington  Laboratories,  Inc.,  Huntington,  Ind. 
Rochester  Germicide  Company,  Inc.,  Rochester,  N.  Y. 
West    Disinfecting    Company,   16  Barn  Street,  Long 
Island  City,  N.  Y. 

▲ 

Doors,  Fireproof 

Refer  to  FIREPROOF  DOORS 
A 

Draperies 

.     Refer  to  STAGE  SCENERY  AND 
DRAPERIES 
A 

Driers,  Hand 

Refer  to  HAND  DRIERS 
A 

Drinking  Cups,  Paper 

the  paper  drinking  cup, 
in  its  handy  container,  is  an  adjunct  to 
the  sanitary  equipment  of  a  theatre.  Pa- 
per cups  range  in  price  from  $13.50  for 
cases  of  10,000,  to  $9.50  for  cases  of  2,500, 
depending  upon  the  product  purchased.  In 
some  instances  containers  are  included  in 
the  cost  of  the  cups.  Where  it  is  neces- 
sary to  buy  a  container,  the  price  will  range 
from  $4.50  up. 

American  Lace  Paper  Company,  4425  No.  Port  Wash- 
ington Rd.,  Milwaukee,  Wis. 

Lily  Cup  Company,  120  Broadway,  New  York  City. 

Tulip  Cup  Corporation,  220  Fifth  Avenue,  New  York 
City. 

Individual  Drinking  Cup  Company,  Inc.,  Easton,  Pa. 
The    Vortex    Manufacturing    Company,    421-431  N. 

Western  Avenue,  Chicago,  111. 
Ideal  Cup  Corporation,  317  N.  Wells  Street,  Chicago, 

111. 

A 

Drinking  Fountains 

eighteen  drinking  foun- 
tains about  evenly  divided  between  the 
wall  and  pedestal  type  are  installed  in  Ba- 
laban  &  Katz's  Uptown  theatre,  Chicago. 


While  the  Uptown  is  one  of  the  country's 
largest  houses,  the  drinking  water  facili- 
ties provided  easily  emphasize  the  impor- 
tance of  this  feature  in  any  theatre. 

Drinking  fountains  should  be  placed  as 
conveniently  as  possible  for  the  patron  en- 
tering and  leaving  the  theatre.  In  small 
houses  at  either  end  of  foyer  is  a  place  fre- 
quently used.  Whether  the  wall  or 
pedestal  type  fountain  is  used  depends  upon 
space  available,  the  wall  type  being  used 
where  space  conditions  are  more  limited. 
The  wall  type  is  designed  with  special 
decorative  and  illuminating  features. 

In  the  finer  theatres  drinking  fountains 
form  an  integral  part  of  the  decorative 
scheme  of  the  theatre,  being  designed  in 
harmony  with  the  balance  of  the  surround- 
ings and  in  conformity  with  the  architec- 
tural treatment  of  the  house. 

Batchelder-Wilson  Company,  2633  Artesian,  Los 
Angeles,  Cal. 

Central  Brass  Mfg.  Company,  2950  E.  55th  Street, 
Cleveland,  O. 

Century  Brass  Works,  962  N.  Illinois  Street,  Belle- 
ville, 111. 

The  Crane  Company,  836  E.  Michigan  Avenue,  Chi- 
cago, 111. 

General  Electric  Company,  1  River  Road,  Schenec- 
tady, N.  Y. 

Mueller  Manufacturing  Company,  Decatur,  111. 

Rundle-Spence  Manufacturing  Company,  52  Second 
Street,  Milwaukee,  Wis. 

Standard  Sanitary  Manufacturing  Company,  Besse- 
mer Building,   Pittsburgh,  Pa. 

Voigt  Company,  1743.  N.  12th  Street,  Philadelphia,  Pa. 

A 

Earphones 

EARPHONES  Consist  of 

sound  receivers  attached  to  head  bands  and 
means  for  connection  of  the  receivers  to 
the  main  sound  system  of  a  theatre  so  that 
persons  who  are  hard  of  hearing  may  hear 
the  sounds  of  the  picture  as  well  as  a  nor- 
mal person.  These  systems  for  the  hard- 
of-hearing  have  made  the  talking  picture 
as  much  of  a  source  of  entertainment  to 
the  person  with  impaired  hearing  as  the 
silent  picture  was  before,  and  through  the 
device,  the  partially  deaf  person  has  been 
retained  as  a  patron  of  the  motion  picture 
theatre. 

The  usual  method  is  to  have  certain 
seats  adapted  for  the  attachment  of  this 
special  equipment,  and  upon  request  the 
earphones  are  plugged  into  a  seat,  while 
the  patron  has  control  through  a  small 
hand  "fader"  of  the  volume. 

The  Fortiphone  Corporation,  535  Fifth  Avenue,  New 
York  City. 

Hearing  Devices  Corporation,  Times  Square  Build- 
ing, New  York  City. 


STANDARD 
EQUIPMENT 

FOR  CURTAINS 

SAMUELS 

BEOiEEL 

CURTAIN  TRACK 

AUTOMATIC  DEVICES  CO. 
739  HAMILTON  STREET 
ALLENTOWN,  PA. 

USED 

EVERYWHERE 


Western  Electric  Company,  250  W.  57th  Street,  New 
York  City. 

A 

Effect  Machines 

effect  machines  are  an 
integral  part  of  motion  picture  exhibition, 
especially  when  a  policy  of  stageshows  has 
been  adopted.  The  effects  in  lighting 
which  may  be  obtained  are  almost  phe- 
nomenal, are  always  a  source  of  curiosity 
and  pleasure  on  the  part  of  the  public. 
There  is  a  wide  range  of  prices  on  these 
machines,  depending  upon  the  effects  de- 
sired. There  is  also  a  new  product  which 
not  only  produces  the  usual  effect  but  a 
wide  variety  of  others. 

Belson  Manufacturing  Company,  800  Sibley  Street, 
Chicago,  111. 

Brenkert  Light  Projection  Company,  7348  St.  Aubin 

Avenue,  Detroit.  Mich. 
Chicago  Cinema  Equipment,  1736-1754  N.  Springfield 

Avenue,  Chicago,  111. 
Display  Stage  Lighting  Company,  334  W.  44th  Street, 

New  York  City. 
Kliegl  Brothers,  321  W.  50th  Street,  New  York  City. 
Langdon  McCormick  Studio,  145  W.  14th  Street,  New 

York  City. 

A 

Electric  Measuring  Instruments 

THE  DEVELOPMENT  and 
improvement  in  theatre  lighting  and  pro- 
jection have  thrown  onto  the  shoulders  of 
the  electrician,  as  well  as  the  projectionist, 
many  responsibilities.  At  their  command 
are  factors  which  make  or  break  the  show. 
With  enormous  switchboards  to  control, 
emergency  lighting  plants,  motors,  gen- 
erators, arcs,  dimmers,  transverters,  mag- 
netic appliances  and  many  other  involved 
and  sensitive  electrical  instruments,  it  de- 
volves on  the  theatre  to  provide  adequate 
equipment  for  their  correct  operation.  In 
the  list  of  necessary  measuring  instruments 
are  ammeters,  voltmeters  ,  vacuum  tube 
testers  and  the  like.  All  these  and  others 
tend  toward  improving  lighting. 

General  Electric  Company,  1  River  Road,  Schenec- 
tady, N.  Y. 

Heyer   Products   Company,   Inc.,   197   Grove  Street, 

Bloomfield,  N.  J. 
Weston    Electrical    Instrument    Company,  Waverly 

Park,  N.  J. 

A 

Electric  Fans 

this  term  is  used  to 
designate  fans  ranging  in  size  from  5  to 
16  inches,  which  are  usually  portable  and 
are  made  in  both  oscillating  and  non-oscil- 
lating types.  They  are  operated  by  con- 
nection to  the  light  socket.  Prices  range 
from  $5  to  $35.  Ceiling  fans  are  also  of- 
ten desirable  in  theatres  not  well  equipped 
for  good  ventilation. 

Century  Electric  Company,  1806  Pine  Street,  St.  Louis, 
Mo. 

General  Electric  Company,  1  River  Road,  Schenec- 
tady, N.  Y. 

Robbins  &  Meyers  Company,  Springfield,  O. 

Wagner  Electric  Corporation,  6400  Plymouth  Avenue, 
St.  Louis,  Mo. 

Western  Electric  Company,  195  Broadway,  New  York 
City. 

A 

Electric  Flowers 

baskets  or  vases  of  elec- 
tric flowers  offer  many  possibilities  in  a 
decorative  way  for  theatres.  Artificial 
roses,  tulips,  or  similar  flowers  are  fitted 
with  small  properly  colored  bulbs  and  the 
complete  bouquet  is  wired  ready  to  attach 
to  the  light  socket.  Many  a  nook  or  corner 
now  barren  and  unattractive  or  unsightly 


58 

can  be  transformed  into  a  beauty  spot  by 
means  of  an  electric  bouquet. 

Oscar  Leistner,  319  W.  Randolph  Street,  Chicago,  IU. 
A 

Electric  Lighting  and  Power  Plants 

Refer  to  LIGHTING  AND  POWER 
PLANTS 
A 

Electric  Motors 

Refer  to  MOTORS,  ELECTRIC 
A 

Electric  Pickups 

ELECTRIC  pickups  take 
the  sound  vibrations  from  records,  transmit 
them  to  the  amplifiers.  The  stylus  (or 
needle)  runs  in  a  groove  on  the  record  and 
is  caused  to  vibrate  according  to  the  groove 
made  at  the  recording.  On  the  phono- 
graph this  needle  vibrates  a  diaphragm  lo- 
cated in  the  neck  of  the  horn,  and  these 
vibrations  are  amplified  to  audibility  by 
the  construction  of  the  horn.  Electric 
pickups  are  used  to  convert  the  mechanical 
energy  picked  up  from  the  record  by  the 
stylus,  which  also  is  the  armature  of  the 
reproducing  unit.  A  fluctuating  audio- 
frequency voltage  is  generated  in  the  coil 
surrounding  this  armature,  which  is  ampli- 
fied either  through  the  audio-amplifier  (of 
the  radio  set)  or  through  the  amplifier  of 
a  public  address  or  sound  picture  system. 

The  Audak  Company,  56S  Fifth  Avenue,  New  York 
City. 

Best  Manufacturing-  Company,  1200  Grove  Street, 
Irvington,  N.  J. 

Pacent  Electric  Company,  Inc.,  91  Seventh  Avenue, 
New  York  City. 

Stromberg-Carlson  Telephone  Company,  1050  Clinton 
Street,  Rochester,  N.  Y. 

Webster  Electric  Company,  Clark  and  DeKoveer  Ave- 
nue, Racine,  Wis. 

A 

Electric  Signs 

Refer  to  SIGNS,  ELECTRIC 
A 

Emergency  Lighting  Plants 

Refer  to  LIGHTING  AND  POWER 
PLANTS 
A 

Engineering  Service 

THE     ADVENT     of  SOUnd 

pictures,  with  all  the  attendant  problems 
and  requirements  has  necessitated  a  special 
kind  of  engineering  service.  Men  en- 
gaged in  such  works  are  usually  known  as 
consulting  engineers  and  are  qualified  to 
act  in  an  advisory  capacity  on  electrical 
and  acoustical  problems  as  well  as  to  su- 
pervise sound  installations  and  operation. 

Humphrey  Davy  &  Associates,  4234  Market  Street, 
Philadelphia,  Pa. 

The  Hirsch  Corporation,  209  S.  Third  Street,  Colum- 
bus, O. 

S.  S.  Sugar,  11  West  42nd  Street,  New  York  City. 
A 

Equipment  Supplies 

THE  IMPORTANCE  of 
equipment  to  the  theatre  cannot  be  stressed 
too  much.  It  makes  for  comfort,  proper 
presentation  of  entertainment,  safety,  etc. 
Equipment  must  be  given  first  considera- 
tion, for  a  theatre  which  does  not  install 
the  finest  and  most  effective  product,  and 
become  at  the  outset  attractive  and  efficient, 
is  endangering  its  future  success.  Inde- 
pendent equipment  dealers  will  be  found 
in  all  key  centers.  (See  complete  list  of 
Theatre  Supply  Dealers.) 


Better  Theatres  Section 

Exit  Light  Signs 

exit  light  signs  are  re- 
quired by  law  in  all  theatres,  the  Chicago 
theatre  building  ordinance  specifying  them 
as  follows:  "The  word  'EXIT'  shall  ap- 
pear in  letters  at  least  six  inches  high  over 
the  opening  of  every  means  of  egress  from 
a  theatre  and  a  red  light  shall  be  kept  burn- 
ing over  such  a  sign." 

Many  improvements  have  been  made  in 
the  manufacture  of  exit  lights  in  an  en- 
deavor to  make  them  less  offensive  in  ap- 
pearance without  detracting  from  their 
practical  mission.  In  addition  to  various 
styles,  exit  lights  may  be  obtained  built 
into  ornamental  fixtures,  the  whole  being 
placed  over  the  exit  door. 

Belson    Manufacturing    Company,  800  Sibley  Street, 
Chicago,  111. 

Brenkert  Light  Projection  Company,  7348  Saint  Au- 

bin  Avenue,  Detroit,  Mich. 
Flexlume  Corporation,  Buffalo,  N.  Y. 
E.    E.    Fulton   Company,   1018   S.   Wabash  Avenue, 

Chicago,  111. 

Hub  Electric  Company,  2219  W.  Grand  Avenue,  Chi- 
cago, 111. 

Kliegl  Brothers,  321  W.  50th  Street,  New  York  City. 
Lu-Mi-Nus   Signs,    Inc.,   2736    Wentworth  Avenue, 
Chicago,  111. 

Major  Equipment  Company,  4603  Fullerton  Avenue, 
Chicago,  111. 

Rawson  &  Evans  Company,  710  W.  Washington  Street, 
Chicago,  111. 

Viking  Products  Corporation,  422  W.  42nd  Street,  New 
York  City. 

The  Voigt  Company,  1745  N.  12th  Street,  Philadel- 
phia, Pa. 

Willey  Sign  Company,   1559  Church  Street,  Detroit, 
Mich. 

A 

Fans,  Electric 

Refer  to  ELECTRIC  FANS 
A 

Fans,  Ventilating 

fans  may  be  divided  in- 
to two  classes,  the  portable  and  the  sta- 
tionary. The  latter  is  the  type  common- 
ly used  in  theatres.  It  is  made  in  a  variety 
of  styles  and  sizes  and  is  used  for  drawing 
into  the  auditorium  fresh  air  or  drawing 
out  the  foul  air.  These  fans  are  mounted 
in  a  wall  opening  and  in  theatres  can  ad- 
vantageously be  placed  in  the  front  or  rear 
of  the  auditorium  and  in  the  lobby.  The 
motors  operating  these  fans  are  usually  sup- 
ported by  a  bracket  extension  of  the  fan. 
The  motor  is  generally  enclosed  to  prevent 
trouble  from  dust  or  dirt. 

The  sizes  of  these  fans  range  from  10  to 
72  inches  in  diameter. 

Ceiling  fans  are  of  a  larger  type  and 
operate  at  slower  speed.  Fans  of  this  type 
usually  have  four  wooden  blades  and  they 
are  hung  from  the  ceiling  by  an  insulated 
hanger.  The  blower  type  of  fan  may  be 
located  over  exits,  under  stage,  at  sides  of 
projection  booth  and  on  roofs,  either  at 
front  or  rear. 

While  the  importance  of  adequate  ven- 
tilation in  the  auditorium  is  generally  rec- 
ognized it  has  been  found  that  many  the- 
atres have  failed  in  providing  ventilation 
in  lobbies.  Air  in  the  lobby,  particularly 
when  crowds  are  waiting  admission  soon 
becomes  stagnant  and  foul,  with  the  result 


Theatre  Equipment  ^ 
NEW  AND  USED 

Sound  Equipment,  Moving  Picture 
Machines,  Screens,  Open  Chairs, 
Spotlights,  Stereopticons,  Generator 
Sets.  Iteflecting  Arc  Lamps,  Carbons, 
Tickets  and  Supplies.  Projection 
Machines  repaired  and  overhauled. 
Everything  for  -the  Theatre 
Write  for  Catalog  "H" 

MOVIE  SUPPLY  CO. 

844  So.  Wabash  Ave..  Chicago  A 


April  9,  1932 


that  patrons  are  unduly  wearied  and  placed 
in  an  unfavorable  state  for  enjoying  the 
entertainment. 

American  Blower  Corporation,  6004  Russell  Street, 
Detroit,  Mich. 

Arctic-Nu-Air  Corporation,  Northwest  Terminal,  Min- 
neapolis, Minn. 

Autovent  Fan  &  Blower  Company,  1805  N.  Kostner 
Avenue,  Chicago,  111. 

Bayley  Blower  Company,  732  Greenbush,  Milwaukee, 
Wis. 

A.  Hun  Berry  Fan  Company,  28  Binford  Street,  Bos- 
ton, Mass. 

Blizzard  Fan  Sales  Company,  1514  Davenport  Street, 

Omaha,  Neb. 
Buckeye  Blower  Company,  Columbus,  O. 
Champion  Blower  &  Forge  Company,  Lancaster,  Pa. 
Fidelity   Electric  Company,  Lancaster,  Pa. 
Kooler-Aire    Engineering   Company,   1904  Paramount 

Building,   New   York  City. 
Lakeside  Company,  Hermansville,  Mich. 
The  New  York  Blower  Company,  3155  Shields  Avenue, 

Chicago,  111. 

Supreme  Heater  &  Ventilating  Corporation,  1915  Pine 

Street,  St.  Louis,  Mo. 
Vallen   Electrical   Company,  Inc.,  Akron,  Ohio. 
Westinghouse    Electric    &    Manufacturing  Company, 

East   Pittsburgh,  Pa. 

A 

Film  Cabinets 

there  are  various  types 
of  film  cabinets  having  storage  capacity 
from  three  to  twelve  reels  per  unit  of  vari- 
ous forms  of  construction  so  that  the  reel 
is  elevated  or  brought  within  grasp  by  the 
opening  of  the  cover.  They  are  generally 
of  double  metal  wall  construction,  so  that 
should  one  reel  become  ignited  in  the  cabi- 
net, the  others  are  insulated  from  this  heat, 
and  thus  saved  from  any  damage.  Some 
of  them  are  constructed  so  that  they  can  be 
ventilated  to  the  outside  by  means  of  pip- 
ing. The  prices  range  from  $4.00  to 
$60.00  per  unit  or  cabinet. 

American  Film-Safe    Corporation,    1800  Washington 

Boulevard,  Baltimore,  Md. 
Atlas  Metal  Works,  2601  Alamo  Street,  Dallas,  Tex. 
Belson   Manufacturing   Company,  800  Sibley  Street, 

Chicago,  111. 

E.  E.  Fulton  Company,  1018  S.  Wabash  Avenue, 
Chicago,  111. 

A 

Film  Cabinet  Stands 

there  are  various  size 
stands  which  accommodate  one  up  to  three 
cabinets,  and  hold  the  film  cabinets  so  that 
they  are  more  convenient  as  well  as  allow- 
ing them  to  be  moved  about  more  easily  for 
cleaning  or  relocating  purposes.  Some  of 
them  also  make  the  film  cabinets  more  safe 
by  holding  the  film  cabinet  at  an  angle  so 
that  a  reel  of  film  cannot  be  laid  on  top 
of  it. 

Belson  Manufacturing  Company,  800  Sibley  Street, 
Chicago,  111. 

E.  E.  Fulton  Company,  1018  S.  Wabash  Avenue, 
Chicago,  111. 

A 

Film  Cement 

A  special  preparation 
for  splicing  motion  picture  film  used  in 
theatres,  laboratories  and  film  exchanges. 
Film  Cement  sells  at  about  20  cents  a 
bottle. 

Bell  &  Howell  Company,  1801  Larchmont  Avenue, 
Chicago,  111. 

Erker  Brothers  Optical  Company,  608  Olive  Street, 

St.  Louis,  Mo. 
E.  B.  Griffen,  Oshkosh,  Wis. 

Hewes-Gotham  Company,  520  W.  47th  Street,  New 
York  City. 

Monarch  Theatre  Supply  Company,  154  E.  Calhoun 

Avenue,  Memphis,  Tenn. 
Rosco   Laboratories,  367  Hudson  Avenue,  Brooklyn, 

N.  Y. 

The  Theatre  Sound  Equipment  Company,  Hope,  Ark. 

A 

Film  Cleaning  Machines 

A  BLOCK  containing  pads 
which  are  saturated  with  a  film  cleaning 
liquid  through  which  the  film  is  run,  dirt 


April  9,  1932 


Motion  Picture  Herald 


59 


M 


Bring  the 
freshness 

of 

OUNTAIN  STREAMS 

to  your  theatre 


National 
SIROCCO 

AIR-WASHING 
SYSTEMS 


When  hot  weather  strikes  again  .  .  .  and 
it  won't  be  long  now  ...  a  few  of  your 
patrons  will  hie  themselves  away  to  the 
cool  spots,  while  the  majority,  less  fortu- 
nate, will  have  to  stay  at  home  and  try  to 
make  themselves  comfortable.  Why  not 
anticipate  this  human  quest  for  cool  spots 
right  now?  Why  not  get  ready  for  the 
summer  vacationists  with  an  atmosphere 
as  cool  and  inviting  as  the  draughts  from 
mountain  springs?  .  .  .  right  in  your  the- 
atre. A  National-Sirocco  Air  Washing 
System  is  what  you  will  need  most  to  fore- 
stall the  hot  weather  exodus  and  turn  the 
stream  of  patronage  toward  your  ticket 
window.  You'll  be  surprised  at  the  small 
investment  required  to  make  your  theatre 
the  most  comfortable  spot  in  town  .  .  .  this 
summer  and  the  whole  year  'round.  Now 
is  the  time  to  Act! 

Get  our  Special 
Proposition — Now  I 

Prices  were  never — will  never — be  lower 
than  right  now.  Payment  terms  are  most 
liberal.  Let  us  show  you  what  can  be 
accomplished  with  a  small  investment, 
spread  over  a  period  of  many  months. 
Write  or  come  in  and  see  us  at  once. 


NATIONAL  THEATRE  SUPPLY  COMPANY 


WHERE  YOU 


BUY  RIGHT! 


60 


Better  Theatres  Section 


April  9,  1932 


Why  not 

Re-seat  Right 

for  Permanent  Satisfaction? 

A  FTER  all,  the  real  purpose  of  remodeling  is  to  make  your  theatre  more  inviting, 
and  thus,  more  profitable.  Adequate  provision  for  the  comfort  of  your  patrons 
should  be  a  first  consideration.  Remodeling  for  the  sake  of  appearance  alone  is  not 
sufficient.  .  .  .  With  Irwin  Seating  you  can  combine  comfort  with  appearance  and  all 
other  characteristics  of  correct  seating.  In  this  manner  you  provide  a  substantial  appeal 
for  increased  patronage.  Unless  you  take  into  consideration  this  most  vital  phase  of 
public  relationship,  the  final  result  may  be  disappointing.  Why  not  consult  with  us 
regarding  your  plans  for  remodeling?  An  Irwin  Seating  Plan  made  from  a  careful 
analysis  of  your  project  will  simplify  your  problem.  New,  lower  prices  are  in  effect 
now.  The  National  Reseating  Plan  places  immediate  reseating  within  the  means  of 
every  theatre. 


Write  for  this  interest- 
ing Free  booklet,  "Mod- 
ern Theatre  Seating." 


The  IRWIN  SEATING  COMPANY 

Formerly  Steel  Furniture  Company 
GRAND  RAPIDS,  MICH. 

DISTRIBUTED  BY  NATIONAL  THEATRE  SUPPLY  COMPANY 


April  9,  1932 


Motion  Picture  Herald 


61 


HIGH  INTENSITY 
REFLECTOR  ARC 


1      ■ . 


LOW  AMPERAGE 
REFLECTOR  ARC 


*TAe  Super  Re/lector  Arc  Lamp' 


Reputation  is  the  Product 

of  Performance! 


A  good  reputation  doesn't  "just  happen."  Claims 
alone  won't  produce  it.  Good  reputation  must  be 
rooted  in  correct  design,  precision  construction  and 
conscientious  service  in  operation.  From  that  point 
it  grows  steadily  .  .  .  Peerless  Reflector  Arc  Lamps 
have  an  enviable  reputation  for  Performance.  That 
reputation  is  their  foremost  recommendation  to  you. 


Why  Have  Less? 


J.  E.  McAULEY  MANUFACTURING  COMPANY 

552-554  West  Adams  Street,  Chicago,  III. 


■  ......  


DISTRIBUTED  BY  NATIONAL  THEATRE  SUPPLY  COMPANY 


62 


Better  Theatres  Section 


April  9,  1932 


Perfect 

Cell  Performance 


should  now  be  the  demand  of  every 
theatre  owner  and  manager.  It  is  so 
easy  to  get  Better  Sound  Reproduction 
by  merely  specifying  Visitron  Photo- 
electric Cells  for  use  in  your  sound 
equipment.  Visitron  Cells  last  much 
longer  and  require  no  attention,  so  the 
improvement  in  your  sound  costs  you 
nothing.  Get  a  Visitron  Comparative 
Test  made  in  your  theatre  at  once. 
Any  National  Theatre  Supply  sales- 
man will  take  pride  in  demonstrating 
Visitron  Perfect  Cell  Performance. 


Order  Them 
by  Name 
from  National 


PHOTOELECTRIC  CELLS 


REG.  TRADE  MARK 


G~M  LABORATORIES  JNC> 


1731  Belmont  Avenue 


Chicago,  Illinois 


How  to  Reach  the  Theatre  Market 


A  straight  line  is  still  the  shortest 
distance  between  seller  and  buyer. 
BETTER  THEATRES  is  that  straight 
line  in  the  motion  picture  business. 
Nearly  everyone  with  buying  author- 
ity in  the  field  is  a  reader.  So  are 
those  without  authority  but  with  ad- 
visory influence.  Reach  them  and 
you  have  gone  straight  to  all  of 
your  market. 


Advertising  in  BETTER  THEATRES 
is  the  most  economical  as  well  as  the 
most  direct  route  from  you  to  your 
customer.  With  one  advertisement 
you  reach  the  whole  of  your  market. 
Not  a  prospect  is  missed.  Not  a 
cent  is  wasted. 

Detailed  and  audited  figures  to 
prove  these  statements  will  be  sent 
upon  request.  Address: 


BETTER  THEATRES 


407  S.  Dearborn  St. 


Ch 


icago 


BESTEREOPTICON 

Low  in  price;  high  in  efficiency.  Range  75  feet 
or  less.  Takes  up  to  500  Watt  lamp.  Ample 
cooling.  Any  focus  lens  9  to  30  inches.  Write 
for  illustrated  circular  or  see  your  dealer. 


and  grit  being  removed  from  it  in  the  pro- 
cess.  Prices  range  from  $7.50  up. 

Blue  Seal  Products  Co.,  260  Wyckoff  Street,  Brook- 
lyn, N.  Y. 

Consolidated   Film   Industries,    1776   Broadway,  New 
York  City. 

Film  Processing  Machine  Corp.,  354  W.  44th  Street, 

New   York  City. 
Rex  Film  Renovator  Mfg.  Company,  73  E.  Naghten 

Street,  Columbus,  O. 

▲ 

Film  Developing  and  Printing 

WITH     MOTION  PICTURE 

presentations  and  local  news  reels  offering 
novelty  on  many  theatre  bills,  a  great  re- 
sponsibility rests  upon  those  developing  and 
printing  the  films.  Rapid  service  is  re- 
quired, yet  the  negatives  and  positives  must 
be  handled  with  meticulous  care  to  avoid 
cloudiness,  rain  and  other  faults.  Posi- 
tives may  be  obtained  in  black  and  white 
and  in  several  tints,  including  amber,  red, 
etc. 

Bell    &    Howell    Company,    1801    Larchmont  Avenue, 
Chicago,  111. 

Consolidated    Film    Industries,    1776    Broadway,  New 
York  City. 

Craft  Film   Laboratories,  Inc.,   729  Seventh  Avenue, 
New  York  Citv. 

▲ 

Film  Inspection  Machines 

PERFECT     PROJECTION  is 

impossible  unless  the  film  itself  is  in  per- 
fect mechanical  condition.  Today  the  pub- 
lic demands  good  screen  and  sound  results 
and  the  projectionist  can  accomplish  this 
only  when  proper  inspection  has  been  given 
to  the  film.  The  film  inspection  machines 
manufactured  today  are  adding  efficiency  to 
this  work. 

Film  Inspection  Machine  Company,  630  Ninth  Avenue, 
New  York  City. 

A 

Film,  Raw 

raw  film  is  motion  pic- 
ture film  that  has  never  been  exposed. 
Camera  spools  carry  400  and  1,000  feet  of 
negative  film,  and  positive  film  can  be  got 
in  1,000-foot  lengths.  The  positive  film 
is  that  which  is  used  to  make  a  copy  or 
print  from  the  original  film  or  negative. 

Ansco-Agfa   Film   Corporation,   Binghamton,   N.  Y. 
Du  Pont  Film  Mfg.  Corporation,  35  W.  45th  Street, 

New  York  City. 
Eastman  Kodak  Company,  Rochester,  N.  Y. 

A 

Film  Reels 

Refer  to  REELS 
A 

Film  Rewinders 

this  device  is  used  for 
rewinding  films  after  they  are  run  through 
the  projectors,  and  are  made  in  two  gen- 
eral patterns,  the  bench  and  fire-proof  en- 
closed type.  The  bench  or  open  rewind 
is  made  in  one  piece  types  with  the  dummy 
and  geared  end  complete  in  one  unit,  and 
others  are  made  so  that  they  can  be 
clamped  to  a  bench  or  shelf,  while  some  are 
permanently  fastened  by  means  of  bolts. 
Some  are  made  with  plain  bearings  and 
some  have  their  spindles  mounted  on  ball 
bearings. 

The  enclosed  rewinds  are  made  in  vari- 
ous patterns,  both  hand  drive  and  motor 
drive  models.  The  motor  drive  type  is 
generally  automatic  in  its  operation,  stop- 
ping at  the  end  of  the  film  or  should  the 
film  break.  Some  are  made  with  plain 
bearings   and    some   have   their  spindles 


JStW  bl  ILL. 

Have  You 

Seen  Them 


Ask  Us  for  Samples 


Chicago  Expansion  Bolt  Co. 

126  S.  Clinton  St.  Chicago 


2KM  FILM  BLDG. 
CLEVELAND,  OHIO 


SOLD  THRU  NATIONAL  SERVICE 


April  9,  1932 


Motion  Picture  Herald 


63 


BETTER  THEATRES 

The  Backbone  of  Many  Sales  Programs 

In  good  times  and  bad  you'll  find  the  leading  theatre 
equipment  manufacturers  represented  in  BETTER 
THEATRES'  advertising  pages.  Their  choice  of 
BETTER  THEATRES  was  a  principal  factor  in  attain- 
ing leadership.  Their  persistence  maintains  their  front 
position. 

The  type  of  business  man  who  holds  down  sales  costs 
by  getting  highest  value  for  his  sales-dollar  makes 
BETTER  THEATRES  the  backbone  of  his  selling  pro- 
gram. Dominant  advertising  in  the  dominant  publica- 
tion serving  the  theatre  field  is  the  one  invariable  rule 
he  follows. 

We  do  not  claim  that  it  is  the  only  way  to  supremacy, 
but  the  facts  prove  that  unremitting  advertising  in 
BETTER  THEATRES  is  the  one  indispensable  require- 
ment no  matter  what  other  methods  may  be  used. 


64 


Better  Theatres  Section 


April  9,  1932 


mounted  on  ball  bearings.  Some  motor 
drive  types  also  have  multiple  speed  ranges 
and  accommodate  either  one-  or  two-thou- 
sand-foot reels.  One  type  recently  brought 
on  the  market  also  has  a  detachable  grind- 
ing and  polishing  attachment  for  aiding  the 
operator  in  keeping  his  equipment  in  first 
class  shape  as  well  as  keeping  his  arc  lamp 
in  good  working  order. 

Atlas  Metal  Works,  2601  Alamo  Street,  Dallas,  Tex. 
Automatic  Film  Rewinder,  Harrisburg,  Pa. 
Bass  Camera  Company,  179  W.  Madison  Street,  Chi- 
cago, 111. 

Bell  &  Howell  Company,  1827  Larchmont  Avenue, 
Chicago,  111. 

Chicago  Cinema  Equipment  Company,  1736  N.  Spring- 
field Avenue,  Chicago,  111. 

Erker  Brothers  Optical  Company,  608  Olive  Street, 
St.  Louis,  Mo. 

Film  Processing  Machine  Corp.,  354  W.  44th  Street, 
New  York  City. 

Film  Inspection  Machine  Company,  Inc.,  33  W.  60th 
Street  New  York  City. 

E.  E.  Fulton  Company,  1018  S.  Wabash  Avenue, 
Chicago,  111. 

GoldE  Manufacturing  Company,  2013  LeMoyne  Street, 
Chicago,  111. 

▲ 

Film  Processing  Machines 

A  device  for  protecting 
the  projector  from  emulsion  of  green  film. 
It  is  placed  between  rewinds,  the  film  pass- 
ing through  the  waxing  machine  and  wax- 
ing the  sprocket  holes  while  being  re- 
wound. Prices  range  from  $15.00  up. 

Blue  Seal  Products  Co.,  260  Wyckoff  Street,  Brook- 
lyn, N.  Y. 

Consolidated  Film  Industries,  1776  Broadway,  New 
York  City. 

Erker  Brothers  Optical  Company,  608  Olive  Street, 

St.  Louis,  Mo. 
Film  Processing-  Machine  Corp.,  3S4  W.  44th  Street, 

New  York  City. 
Rex  Film  Renovator  Mfg.  Company,  74  E.  Naghten 

Street,  Columbus,  O. 

▲ 

Film  Splicing  Machines 

equipment  of  this  type 
is  used  mostly  in  film  exchanges,  studios 
and  laboratories  for  the  purpose  which  the 
name  states.  Smaller  models  are  made  for 
theatres.   Prices  range  from  $6.00  up. 

Bell  &  Howell  Company,  1801  Larchmont  Avenue, 
Chicago,  111. 

Film  Processing  Machine  Corp.,  354  W.  44th  Street, 

New  York  City. 
E.  E.  Fulton    Company,    1018    S.  Wabash  Avenue, 

Chicago,  111. 

▲ 

Fire  Doors 

Refer  to  FIREPROOF  DOORS 
A 

Fire  Extinguishers 

there  are  for  theatres 
four  types  of  fire  extinguishers:  the  one 
quart  size  hand  extinguisher,  containing 
carbon  tetra-chloride ;  the  2^-gallon  soda 
and  acid  extinguisher;  the  2^-gallon  foam 
type,  and  the  portable  carbon  Dioxide  hand 
type.  Good  ones  of  these  types  are  manu- 
factured by  many  companies.  Instructions 
from  fire  inspectors  should  be  carefully 
followed  in  distributing  these  through  the 
theatre  building.  Prices  range  around 
$12.00. 

American- LaFrance  and  Foamite  Corporation,  Elmira, 
N.  Y. 

Fyr-Fyter  Company,  221  Crane,  Dayton,  O. 

Harker  Manufacturing  Company,  121  W.  Third  Street, 

Cincinnati,  O. 
•International  Fire  Equipment  Corporation,  W.  New 

Brighton,  N.  Y. 
Pyrene  Manufacturing  Company,  560  Belmont  Avenue, 

Newark,  N.  J. 

▲ 

Fire  Prevention  for  Projectors 

important  equipment 
has  been  developed  which  it  is  said  definite- 


ly prevents  a  film  fire  in  the  projection 
machine.  This  equipment  is  a  safety  con- 
trol device,  that  is  easily  installed  and 
which  is  operated  on  the  regular  line  volt- 
age. The  main  control  unit  and  dowser  are 
mounted  on  the  cone  of  the  lamphouse 
and  act  as  the  main  light  cut  off,  taking 
the  place  of  the  regular  dowser.  The  dow- 
ser is  operated  from  five  distinct  points  of 
contact,  covering  every  avenue  through 
which  a  fire  could  start  in  the  projector 
while  it  is  in  operation  or  at  a  standstill 
with  the  film  in  it.  All  contact  points  are 
very  sensitive,  and  the  dowser  is  instan- 
taneous in  its  action,  yet  does  not  depend 
upon  springs  to  actuate  it. 

An  arm  with  a  loop  and  idler  are  so 
mounted  as  to  engage  with  the  upper  film 
loop,  another  arm  and  idler  are  so  mounted 
to  engage  the  lower  loop,  an  auxiliary  idler 
is  mounted  so  that  it  rides  the  film  be- 
tween the  take-up  sprocket  and  lower  mag- 
azine valve  rollers.  These  three  points  of 
contact  with  the  film  offer  protection 
against  fire  from  the  following  causes:  film 
break  at  any  point  in  the  projector;  loss 
of  lower  loop ;  loss  of  upper  loop ;  mutilated 
perforations,  i.  e. :  perforations  in  such  con- 
dition that  film  will  not  ride  properly 
through  projector;  failure  of  film  to  pass 
properly  through  projector  from  any 
cause;  failure  of  film  to  take-up  properly; 
bad  reel  in  lower  magazine;  take-up  belt 
breaking. 

Now  there  are  other  avenues  by  which 
a  film  fire  can  start,  and  the  inventors  of 
the  device  have  apparently  overlooked  noth- 
ing in  the  way  of  safety. 

The  entire  projector  is  protected  by  a 
governor  which  is  driven  by  one  of  the 
gears  of  the  piojector  head,  and  this  causes 
the  dowser  to  actuate  in  case  the  following 
occurs:  drive  belts  breaking,  projector  head 
binding  up,  motor  trouble  of  any  kind, 
loose  drive  pulleys,  line  fuses  blowing  out, 
projector  running  below  normal  speed. 

A  very  important  feature  of  this  control 
is  the  change-over,  this  is  incorporated  in 
it  where  two  or  more  projectors  are  used, 
and  it  is  very  simple  in  its  operation  as  it 
keeps  one  dowser  in  a  locked  position  while 
the  other  one  is  in  operating  position. 

The  failure  of  current  supply  to  motor 
results  in  instant  actuation  of  the  dowser. 

Blue  Seal  Products  Co.,  260  Wyckoff  Street,  Brook- 
lyn, N.  Y. 

Film  Fire  Cut-Out  Company,  830  Amsterdam  Avenue, 

New  York  City. 
Fyre-Gard  Manufacturers  Company,  Aurora,  111. 
N.  A.  N.  Automatic  Light  Control  Company,  P.  O. 

Box  207,  Johnstown,  Pa. 
Pyrene  Manufacturing  Company,  560  Belmont  Avenue, 

Newark,  N.  J._ 
Rosco  Laboratories,  867  Hudson  Avenue,  Brooklyn, 

N.  Y. 

Sentry  Safety  Control  Corporation,  13th  and  Cherry 
Street,  Philadelphia,  Pa. 

A 

Fireproof  Curtains 

Refer  to  CURTAINS,  FIREPROOF 
A 

Fireproof  Doors 

in  practically  all  states, 
cities  and  towns  building  codes  require  the 
use  of  fireproof  doors  in  certain  quarters  of 
the  theatre,  such  as  the  projection  booth, 
stairwells,  exits,  dressing  rooms,  boiler 
rooms,  etc.    This  demand  on  the  part  of 


the  framers  of  the  building  codes  has  been 
beneficial  to  the  theatre  owner  in  many  re- 
spects. In  the  first  place  it  has  effected 
a  big  saving  in  insurance.  Secondly,  and 
more  important,  it  has  safeguarded  life 
and  eliminated  legal  battles  and  accident 
and  death  claims.  Before  building  every 
theatre  owner  should  consult  building  code 
specialists  and  the  fire  underwriters. 

Covington  Metal    Products,    17    W.   Eighth  Street, 

Covington,  Ky. 
The  Moeschl-Edwards  Corrugating  Company,  Inc.,  411 

E.  Fifth  Street,  Cincinnati,  O. 
Variety   Fire  Door   Company,  2958   Carroll  Avenue, 

Chicago,  111. 

A 

Fireproof  Shutters 

AGAIN  ENTERING  into 
lower  insurance  rates  are  fireproof  shutters 
for  the  projection  booth.  Such  equipment 
in  the  modern  theatre  has  placed  the  pa- 
trons beyond  the  danger  line,  so  to  speak. 
These  safety  shutters  are  so  constructed 
that  they  drop  when  film  breaks.  Certain 
designs  work  automatically,  while  others 
operate  through  a  release  effected  by  the 
projectionist.  The  list  price  of  the  shut- 
ters range  from  $9.00  up,  depending  on 
size. 

Belson   Manufacturing  Company,   800   Sibley  Street, 
Chicago,  111. 

Best  Devices  Company,  Film  Building,  Cleveland,  O. 
H.  B.  Cunningham,  964  University  Avenue,  St.  Paul, 
Minn. 

W.  G.  Preddey,  187  Golden  Gate  Avenue,  San  Fran- 
cisco, Cal. 

A 

Fireproof  Units 

THERE  are  various  forms 
of  these  available  and  generally  each  type 
is  made  in  several  capacities  and  sizes  to 
accommodate  their  installation  in  small  or 
large  booths.  The  component  parts  of  each 
unit  are  generally  detachable  so  that  the 
unit  can  be  made  complete  for  film  storage, 
waste  disposal,  film  rewinding  and  inspec- 
tion, as  well  as  the  storage  of  both  supplies 
and  tools.  They  are  generally  furnished 
with  casters,  so  that  they  can  be  moved 
about  for  cleaning  or  relocating  purposes. 
They  are  made  entirely  of  metal  and  are, 
therefore,  fireproof.  These  units  are  far 
cheaper  in  the  long  run  than  the  general 
makeshift  of  the  past,  in  covering  wooden 
benches  or  shelves  with  tin  or  sheet  metal, 
since  they  always  represent  a  recognized 
value  by  being  complete  within  themselves, 
and  not  built  in  as  part  of  the  partitions 
or  the  booth  construction.  The  prices 
range  from  $50.00  to  $350.00. 

E.    E.    Fulton   Company,   1018   S.    Wabash  Avenue, 
Chicago,  III. 

A 

Fireproofing  Materials 

INTO    EVERY    FACTOR  of 

theatre  construction,  there  should  enter  fire 
resisting  material.  Through  such  construc- 
tion, the  exhibitor  is  safeguarding  his  in- 
vestment and  his  clientele.  Fireproofing 
compounds  have  been  prepared  for  coating 
scenery,  drapes  and  curtains  and  other  in- 
flammable materials.  Today  through  the 
use  of  specially  prepared  wood,  compounds, 
asbestos,  cement,  steel  and  other  fire  resist- 
ing material  the  owner  may  feel  assured  of 
the  safety  of  his  building. 

Canvas  Proofing  &  Striping  Company,  3522-3536  Po- 
tomac Avenue,  Chicago,  111. 


April  9,  1932 


Motion  Picture  Herald 


65 


Johns-Manville  Corporation,  292  Madison  Avenue, 
New  York,  "N.  Y. 

Macoustic  Engineering  Company,  782  Union  Trust 
Building,  Cleveland,  O. 

Universal  Gypsum  Company,  111  W.  Washington 
Street,   Chicago,  111. 

U.  S.  Gypsum  Company,  300  W.  Adams  Street,  Chi- 
cago, 111. 

▲ 

Fixtures,  Lighting 

Refer  to  LIGHTING  FIXTURES 
and  DECORATIVE  LIGHTING 

A 

Fixtures,  Plumbing 

Refer  to  PLUMBING  FIXTURES 
A 

Flashers,  Signs 

the  sparkling  life  and 
motion  characteristic  of  so  many  theatre 
signs  is  produced  by  the  use  of  sign  flashers. 
Sign  flashers  are  made  in  several  types, 
among  them  being  the  motor  driven,  the 
mercury  contact,  thermal  and  socket  flasher 
type. 

The  possibilities  for  attention  getting 
effects  through  the  use  of  sign  flashers  is 
demonstrated  daily  in  thousands  of  signs 
equipped  with  them.  Signs  employing  flash- 
ers are  generally  used  in  connection  with 
colored  lamps  or  color  hoods,  the  combined 
flasher  and  color  lending  itself  to  an  almost 
endless  interpretation  of  interesting  figures 
and  shapes. 

In  addition  to  the  interest  compelling 
action  which  the  sign  flasher  injects  in  a 
sign,  it  is  stated  that  its  use  effects  a  sav- 
ing in  current  cost  over  the  continuous 
burning  sign.  Prices  range  from  $40.00 
up. 

Eagle  Sign  Company,  575  Albany  Street,  Boston, 
Mass. 

Eagle  Signal  Sales  Corporation,  Moline,  111. 
Minneapolis   Honeywell   Regulator    Co.,  Minneapolis, 
Minn. 

Reynolds  Electric  Company,  2650  W.  Congress  Street, 
Chicago,  111. 

▲ 

Flood  Lights 

flood  lighting  is  accom- 
plished with  a  lamp  equipped  with  reflector 
of  parabolic  form  capable  of  projecting  a 
light  to  cover  a  wide  area  at  a  distance. 
For  night  lighting  of  theatre  buildings 
lamps  usually  range  from  200  to  1,500 
watts.  These  may  be  located  on  the  mar- 
quise or  at  some  other  vantage  point  oppo- 
site or  nearly  opposite  the  building.  The 
intensity  of  the  light  is  governed  to  a  great 
extent  by  the  type  of  reflector  employed. 
In  general,  there  are  three  types:  the  ex- 
tensive, the  distributing  and  the  concentrat- 
ing. The  former  gives  a  wide  smooth  dis- 
tribution of  light  for  close-up  work;  the 
distributing  reflectors  provide  a  more  con- 
centrated beam  for  work  at  average  dis- 
tance and  the  concentrating  reflector 
throws  a  long,  narrow  beam  of  light  for 
illumination  at  long  distances. 

Claims  advanced  for  the  advantages  of 
flood-lighting,  aside  from  the  obvious  ad- 
vertising value  of  this  form  of  illumination, 
include  a  clean  revelation  of  the  architec- 
tural beauty  of  a  building  unmarred  by 
signs  or  lamp  outlines. 

Frank  Adam  Electric  Company,  3650  Windsor  Avenue, 

St.  Louis,  Mo. 
Belson   Manufacturing   Company,  800  Sibley  Street, 

Chicago,  111. 

Chicago  Cinema  Equipment  Company,  1736-1754  N. 
Springfield  Avenue,  Chicago,  111. 


Curtis  Lighting,  Inc.,  1119  W.  Jackson  Boulevard, 
Chicago,  111. 

General  Electric  Company,  1  River  Road,  Schenec- 
tady, N.  Y. 

Hub  Electric  Company,  2219  W.  Grand  Avenue,  Chi- 
cago, 111. 

Kliegl  Brothers,  321  W.  50th  Street,  New  York  City. 
Major  Equipment  Company,  4603  Fullerton  Avenue, 
Chicago,  111. 

Westinghouse  Lamp  Company,  150  Broadway,  New 
York  City. 

Wm.  Wurdack  Electric  Manufacturing  Company,  4444 
Clayton  Avenue,  St.  Louis,  Mo. 

A 

Floor  Coverings 

Refer  to  CARPETS  and  MATS  and 
RUNNERS 
A 

Flower  Baskets,  Electric 

Refer  to  ELECTRIC  FLOWERS 
A 

Flowers,  Artificial 

Refer  to  ARTIFICIAL  FLOWERS 
AND  PLANTS 
A 

Footlights 

MANY  TYPES  OF  footlights 

are  made  for  the  average  theatre.  They 
are  designed  in  the  portable  type,  disap- 
pearing type,  and  the  regular  kind  of  per- 
manent installation.  Footlights  can  be 
bought  already  wired  for  various  combina- 
tions of  color  circuits,  in  single  or  double 
rows. 

Frank  Adam  Electric  Company,  3650  Windsor  Avenue, 

St.  Louis,  Mo. 
Belson   Manufacturing   Company,  800   Sibley  Street, 

Chicago,  111. 

Buckeye  Distributing  Company,  7016  Euclid  Avenue, 
Cleveland;  O. 

Chicago  Cinema  Equipment  Company,  1736-1754  N. 
Springfield  Avenue,  Chicago,  111. 

Chicago  Switchboard  Manufacturing  Company,  426  S. 
Clinton  Street,  Chicago,  111. 

Hub  Electric  Company,  2219  W.  Grand  Avenue,  Chi- 
cago, 111. 

Kliegl  Brothers,  321  W.  50th  Street,  New  York  City. 
Major  Equipment   Company,  4603   Fullerton  Avenue, 
Chicago,  111. 

Wheeler    Reflector    Company,    275  Congress  Street, 

Boston,  Mass. 
Wm.  Wurdack  Electric  Manufacturing  Company,  4444 

Clayton  Avenue,  St.  Louis,  Mo. 

A 

Fountains,  Drinking 

Refer  to  DRINKING  FOUNTAINS 
A 

Fountains,  Ornamental 

Refer  to  ORNAMENTAL  FOUN- 
TAINS 
A 

Frames — Poster,  Lobby 

POSTER  AND  LOBBY  dis- 
play frames  are  manufactured  in  standard 
sizes.  There  are  one  sheet  to  hang  and 
one  sheet  with  easel  back — three  sheets 
to  hang  and  three  sheets  with  easel  back — 
easel  to  accommodate  a  one-sheet  and  eight 
combination  frames  to  hang  and  with 
11x14  photographs.  Another  combination 
often  used  is  one  to  take  a  22x28  photo- 
graph, eight  11x14  photographs  and  date 
strip. 

Photograph  frames  are  also  offered  in 
standard  sizes  for  five  or  six  photographs, 
11x14  in  size. 

Most  of  the  modern  theatres  are  having 
their  lobby  display  frames  and  cases  built 
to  order  to  fit  the  recesses  and  spaces  pro- 
vided for  by  the  architect.  Manufacturers 
of  frames  and  cases  gladly  furnish  com- 
plete drawings  and  specifications  for  the 
theatre  owner's  approval. 

Libman-Spanjer  Corporation,  1600  Broadway,  New 
York  City. 


Lobby  Display  Frame  Corporation,  723  Seventh  Ave- 
nue, New  York  City. 

Newman  Manufacturing  Company,  Norwood  Station, 
Cincinnati,  O. 

Reliance  Specialties  Mfg.  Co.,  Inc.,  570  Lexington 
Avenue,   New  York  City. 

Stanley  Frame  Company,  727  Seventh  Avenue,  New 
York  City. 

A 

Furnaces,  Coal  and  Oil  Burning 

Refer  to  HEATING  SYSTEMS 
A 

Furniture,  Theatre 

A     NUMBER     OF  factors 

should  guide  the  exhibitor  in  the  selection 
of  his  furniture.  Comfort  and  restfulness 
are  among  the  first  considerations.  Uphol- 
stering materials  offer  a  splendid  oppor- 
tunity for  accents  in  the  color  scheme  of 
the  room.  Over-elaborateness  and  that 
which  breathes  of  the  gaudy  should  gen- 
erally be  avoided. 

All  furniture  depends  upon  the  finish. 
A  glassy  varnish  finish  on  any  piece  cheap- 
ens the  quality  of  the  framework.  It 
scratches  easily  and  shows  dust  more  read- 
ily. A  soft  finish  is  always  desirable,  and 
this  holds  particularly  true  of  gold  furni- 
ture, which  looks  cheap  unless  nicely  toned 
down. 

Furniture  for  the  men's  room  should  al- 
ways be  of  a  heavy  type,  giving  a  manly 
and  clubby  appearance.  Leather  upholster- 
ing is  quite  proper.  Women's  rest  room 
should  be  dainty  and  more  genteel.  Cane 
furniture  is  appropriate  here. 

The  Ficks  Reed  Company,  424  Findlay  Street,  Cin- 
cinnati, O. 

S.  Karpen  &  Brothers,  636  W.  22nd  Street,  Chicago, 
111. 

Mandel  Brothers,  Inc.,   State  and  Madison  Streets, 

Chicago,  111. 
Marshall  Field  &  Company,  Chicago,  111. 

A 

Fuses,  Electric 

electrical  fuses  are  in- 
tentional weakened  spots  introduced  into 
an  electrical  circuit  and  designed  to  fuse 
or  "blow"  due  to  excess  current  caused  by 
overload  or  a  short  circuit  in  the  line.  Thus 
the  circuit  is  opened  before  the  excess  cur- 
rent can  damage  any  other  part  of  the 
wiring  or  apparatus  forming  the  circuit. 
They  are  purely  a  protective  device  and 
require  replacement  when  the  non-renew- 
able type  is  used,  or  the  renewal  link  re- 
placed when  the  renewable  type  is  used. 

Fuses  are  preferable  type  of  protective 
device  because  of  their  lower  cost,  their 
enclosed  parts,  and  the  absence  of  moving 
parts.  It  is  good  business  to  keep  extra 
fuses  or  renewals  on  hand  at  all  times.  A 
sufficient  supply  will  prevent  a  dark  house. 
The  theatre  owner  should  not  experiment 
on  the  use  of  fuses,  but  should  take  the 
advice  of  a  skilled  electrician  so  that  an 
overload  will  not  result. 

Fuses  may  be  more  safely  pulled  than 
otherwise  if  a  fuse  puller  is  used.  This 
device  may  prevent  burns,  injury  to  the 
equipment  and  other  mishaps,  and  it  costs 
but  little. 

The  Bryant  Electric  Company,  Bridgeport,  Conn. 
Chicago-Jefferson  Fuse  &  Electric  Company,  1500  S. 
Laflin  Street,  Chicago,  111. 

A 

Gazing  Balls,  Lobby 

A    DECORATIVE  FEATURE 
which   has   fascinated   humanity  through 


66 


Better  Theatres  Section 


April  9.  1932 


centuries  because  of  the  supposed  occult 
powers  of  the  Oriental  to  see  reflected  in 
it  the  future  of  life  is  the  gazing  ball.  This 
decorative  piece,  always  an  attraction,  lends 
tone  to  the  colorful  lobby. 

Architectural  Decorating  Company,  1600  S.  Jefferson 
Street,  Chicago,  111. 

A 

Gelatine  Sheets 

THE  GELATINE  SHEET,  for 

the  colorful  and  atmospheric  lighting  of 
stages,  organs,  sections  of  the  screen  and 
other  features  which  take  the  spot,  is  as 
vital  as  the  spot  and  flood.  The  best  gela- 
tine sheets  are  both  durable  and  flexible, 
and  are  only  slightly  affected  by  atmos- 
pheric changes  in  the  theatre.  Cooling  sys- 
tems do  not  cause  such  sheets  to  fall  limpid 
from  the  frames.  The  list  price  of  gela- 
tine ranges  from  20c  and  up  for  100  sheets. 
Any  desired  color  many  be  obtained,  either 
in  the  individual  sheet  or  through  combina- 
tions. 

Central  Import  Company,  1656  S.  Central  Park  Ave- 
nue, Chicago,  111. 

Rosco  Laboratories,  367  Hudson  Avenue,  Brooklyn, 
N.  Y. 

Traiasolene  Company,  Barrington,  111. 

▲ 

Generators,  Motor 

this  electrical  device 
is  designed  to  produce  direct  current  for 
the  arc  lamp  on  the  projection  machine, 
spotlights  or  double  dissolving  stereopticon. 
It  consists  of  an  alternating  current  motor, 
directly  connected  on  a  shaft  to  a  direct 
current  generator.  Motor  generators  are 
made  for  every  current  requirement  to  de- 
liver amperages  from  20  amperes  to  800 
amperes. 

There  are  20  and  30  ampere  outfits  for 
reflecting  arc  lamps;  40,  60  and  80  ampere 
outfits  for  the  ordinary  arcs,  and  80,  100, 
150  ampere  and  larger  generators  for  use 
with  high  intensity  lamps. 

Motor  generators  are  made  in  two  types, 
the  series  generators  and  the  multiple  arc 
generators. 

The  series  arc  is  for  use  with  two  pic- 
ture machine  arcs.  It  is  so  designed  that 
for  the  period  of  time  needed  to  warm  up 
the  second  picture  machine  arc,  prepara- 
tory to  changing  from  one  picture  machine 
to  the  other,  it  will  carry  both  arc  lamps 
at  the  same  amperage  without  danger  of 
losing  the  light  on  the  arc  lamp  on  the 
running  picture  machine. 

Multiple  arc  generators  are  designed  and 
built  to  generate  direct  current  for  many 
arcs.  They  are  used  in  the  motion  picture 
booths  where  there  are  two  arcs  on  the 
picture  machines,  one  or  more  spotlights 
and  a  double  dissolving  stereopticon  and 
effect  machine.  The  multiple  arc  genera- 
tor correctly  built,  will  carry  the  entire 
battery  or  arc  lamps  and  various  amperages. 
The  variance  in  amperage  is  controlled 
by  the  necessary  rheostats. 

Automatic  Devices  Company,  Allentown,  Pa. 
Century     Ekctric    Company,     1806   Pine    Street,  St. 
Louis,  Mo. 

Continental  Electric  Company,  323  Ferry  Street, 
Newark,  N.  J.  „ 

Electric  Specialty  Company,  211  South  Street,  Stam- 
ford, Conn. 

General  Electric  Company,  1  River  Road,  Schenec- 
tady, N.  Y. 

Hertner  Electric  Company,  12690  Elmwood  Avenue, 
Cleveland,  O. 


Hobart  Brothers  Company,  Troy,  O. 
Ideal  Electric  &  Manufacturing  Company,  Mansfield, 
O. 

Imperial  Electrical  Company,  Inc.,  Ira  Avenue, 
Akron,  O. 

Northwestern  Electric  Company,  409  S.  Hoyne  Street, 

Chicago.  111. 
Robbins  &  Meyers  Company,  Springfield,  O. 
Roth  Brothers,  1400  W.  Adams  Street,  Chicago,  111. 
Westinghouse  Electric    &    Manufacturing  Company, 

East  Pittsburgh,  Pa. 

▲ 

Grilles 

GRILLES    IN    BOTH  brass 

and  bronze  are  used  in  box  office  windows, 
organ  grille  openings,  ceilings  under  bal- 
conies (usually  illuminated),  and  in  radia- 
tor openings  in  lobbies.  Manufacturers  of 
this  item  show  many  designs  to  select  from. 
Can  be  bought  in  standard  sectional  assem- 
bly or  built  to  order. 

Newman  Manufacturing  Company,  Norwood  Station, 
Cincinnati,  O. 

The  Stewart  Iron  Works  Company,  Inc.,  504  Stewart 
Block,  Cincinnati,  O. 

The  Voigt  Company,  1745  N.  12th  Street,  Philadel- 
phia, Pa. 

Zero  Valve  &  Brass  Corporation,  634  Fourth  Street, 
Buffalo,  N.  Y. 

▲ 

Gummed  Labels 

SPECIALLY  PREPARED 

gummed  labels  to  expedite  the  preparation 
of  parcel  post  and  express  packages  are  now 
on  the  market.  These  time  savers  are  sold 
at  a  very  nominal  cost.  Their  use  mini- 
mizes the  possibility  of  torn  or  missing  la- 
bels and  the  resultant  lost  package. 

Tablet  &  Ticket  Company,  1021  W.  Adams  Street, 
Chicaeo.  111. 

▲ 

Hand  Blowers 

hand  blowers  are  small 
electric  instruments  used  to  blow  dust  or 
dirt  out  of  places  too  small  to  wipe  clean, 
places  that  might  endanger  one's  hands  or 
equipment  too  delicate  to  handle.  They 
are  especially  handy  in  cleaning  amplifiers, 
dimmers,  motors,  organs,  chandeliers,  etc. 

Clements  Mfg.  Company,  690  Fulton  Street,  Chicago, 

A 

Hand  Driers 

WHAT  IS  known  as  the 
sanitary  hand  drier  for  the  lavatories  of 
theatres  is  an  electrically  operated  blower 
type  of  drier,  through  which  a  current  of 
warm  air  evaporates  the  water  on  the 
hands.  Driers  of  this  type  are  built  of 
cast  iron  with  a  heavy  white  porcelain  fin- 


STANDARD 
EQUIPMENT 

FOR  PROJECTION 

SAMUELS 

b TAB  I L ARC 

MOTOR  GENERATOR 

AUTOMATIC  DEVICES  CO. 
739  HAMILTON  STREET 
ALLENTOWN,  PA. 

USED 

EVERYWHERE 


ish  with  the  metal  parts  of  nickel  platt. 
These  driers  stand  about  46  inches  high 
with  full  360-degree  swivel  nozzle  and 
are  operated  by  a  foot  lever  or  automatic 
cut-off  push  button  which  turns  the  switch 
on  and  off. 

Airdry   Corporation,  Groton,  N.  Y. 
Sani  Products  Company,  Merchandise  Mart,  Chicago. 
111. 

A 

Hardware,  Stage 

with  the  growing  pop- 
ularity in  theatres  of  presentation  acts  a 
need  is  apparent  for  equipment  to  meet  the 
varied  physical  requirements  in  the  way  of 
stage  hardware  to  accomplish  this  purpose. 
The  subject  of  stage  hardware  takes  in 
many  items,  large  and  small,  which  are 
equipment  essentials  in  the  stage  that  is 
to  be  prepared  to  house  a  variety  of  acts 
or  talent. 

Under  the  heading  of  stage  hardware 
are  included  such  items  as  blocks  and  pul- 
leys of  all  types,  counterweights  and  ar- 
bors, belay  pins,  cleats,  curtain  tracks,  key- 
stones and  corners,  pin  rails,  pin  wire,  rope, 
manila  and  wire,  rope  locks,  sand  bags, 
smoke  pocket  stage  screws,  trim  clamps, 
winches,  carriers  for  extra-large  screens 
and  horns.  Steel  curtains  and  counter- 
weight rigging  are  also  important  items  of 
the  equipment  in  the  modern  stage. 

Acme    Stage    Equipment    Company,     191  Fafayette 

Street,  New  York  City. 
Armstrong  Studios,   Inc.,  1717  Cordova   Street,  Los 

Angeles,  Calif. 
Bruckner-Mitchell,     Inc.,     532-540    W.    22nd  Street, 

New  York  City. 
J.    H.    Channon    Corporation,    223    W.    Erie  Street, 

Chicago,  111. 

J.  R.  Clancy,  1010  W.  Belden  Avenue,  Syracuse,  N.  Y. 
Peter  Clark,  Inc.,  544  W.  30th  Street,  New  York  City. 
Great     Western     Stage     Equipment     Company,  817 

Holmes  Street,  Kansas  City,  Mo. 
Klemm  Manufacturing  Corporation,  1449-55  W.  Austin 

Avenue,   Chicago,  111. 
Lee    Lash    Studios,    1818    Amsterdam    Avenue,  New 

York  City. 

Novelty  Scenic  Studios,  340  W.  41st  Street,  New  York 
City. 

Tiffin  Scenic  Studios,  Tiffin,  O. 

Volland  Scenic  Studios,  3737  Cass  Avenue,  St.  Louis, 

Mo. 

Yale    &    Towne    Manufacturing  Company,  Stamford, 
Conn. 

A 

Hearing  Devices 

Refer  to  EARPHONES 
A 

Heaters,  Organ 

Refer  to  ORGAN  HEATERS 
A 

Heaters,  Ticket  Booth 

Refer  to  TICKET  BOOTH  HEATERS 
A 

Heating  Systems 

there  are  A  number  of 
types  and  arrangements  of  theatre  heating 
systems,  each  designed  to  fit  the  individual 
building.  One  of  the  systems  is  known  as 
the  fuel-to-air  method  whereby  the  trans- 
mission of  the  heating  effect  from  the  fuel 
is  obtained  without  the  intermediate  proc- 
esses of  transmission  through  piping  and 
radiators.  The  volumes  of  outdoor  air 
entering  the  system  are  heated  quickly  and 
uniformly,  producing  comfortable  heating 
and  invigorating  ventilation  in  all  seasons 
of  the  year.  The  heating  units  most  gen- 
erally used  to  warm  the  incoming  air  are 
commonly  known  as  unit  heat  generators. 


April  9,  1932 


Motion  Picture  Herald 


67 


ROTH  ACTODECTORS 


20/40  to  100/200  Ampere  2-Bearing  Actodector 


THEY     KEEP  A-RUNNING 


FOR  PROJECTION 


There  is  a  Roth  Multiple  Arc  Actodector  to  meet  any  projec- 
tion  booth  requirement.  The  sizes  range  from  20  to  600  am- 
peres— any  number  of  arcs  can  be  carried  within  these  ampere 
ratings . . .  Screen  illumination  of  continuous,  uniform  intensity 
and  unvarying  brilliance  is  assured — even  during  change-over 
—because  a  steady  direct  current  voltage  is  supplied  to  the 
arcs  under  changes  in  load  . . .  Ideally  suited  for  sound  or  silent 
pictures  . .  .Thoroughly  dependable  because  they  combine  the 
results  of  38  years  of  experience  by  Roth  engineers  in  perfect- 
ing balanced  construction  throughout  the  entire  unit — Acto- 
dectors,  Resistors  and  Control  Panels  . . .  Furnished  in  2-  and 
4-bearing  types,  dynamically  balanced. 


ROTH 
ACTODECTOR 
CONTROL 
PANEL 


ROTH 

Emergency  Lighting 
Plants 

are  giving  thoroughly 
dependable  protec- 
tion in  many  of  the 
largest  circuit  and  in- 
dependent  theatres. 


ROTH  BROTHERS  AND  CO. 


Distributors   and   Offices   in    all    Principal  Cities 


■  DIRECT  CURRENT  MOTORS ■  GENERATORS ■  MOTOR  GENERATOR  SETS  FOR  SPECIAL  PURPOSESB 


Better  Theatres  Section 


April  9,  1932 


More  specifically,  the  operation  of  the 
warming  and  ventilating  is  as  follows: 

The  air  is  drawn  in  through  a  fresh  air 
shaft  into  the  fan  room,  passing  through 
air  washers  and  being  thoroughly  washed 
and  properly  humidified.  From  there  by 
means  of  large  blowers,  it  is  forced  through 
the  generator  chambers  and  properly  and 
scientifically  distributed  to  the  portions  of 
the  building  to  be  heated  and  ventilated. 

The  system  may  be  so  arranged  that, 
while  the  blower  unit  is  in  combination 
with  the  heater,  it  can  be  run  indepen- 
dently and  unrestricted  by  the  heater  for 
summer  cooling. 

The  generators  are  so  constructed  that 
any  kind  of  fuel,  including  oil  or  gas,  can 
be  used.  The  fires  are  controlled  automat- 
ically by  means  of  temperature  control 
equipment,  responding  to  thermostats 
placed  in  the  theatre  in  various  locations. 
Utmost  flexibility  is  obtainable  on  account 
of  the  installaiton  of  these  units  or  sep- 
arate heat  generators. 

Equipment  of  this  type  is  being  used  in 
every  class  of  theatre  from  the  300-seat 
village  playhouse  to  the  5,000-seat  pala- 
tial home  of  the  cinema  art.  On  account 
of  the  exceptional  flexibility,  convenience, 
economy  of  operation,  and  perfect  results 
obtained  from  the  use  of  any  kind  of  fuel, 
an  owner  obtains  an  up-to-date  heating 
system  as  well  as  a  properly  designed  ven- 
tilating plant  for  both  winter  and  summer 
use.  It  is  said  that  the  installation  cost  is 
low  and  the  operation  is  economical  in 
such  a  system. 

American  Foundry  &  Furnace  Company,  915  E.  Wash- 
ington Street,  Bloomington,  111. 

Grinnell  Company,  Providence,  R.  I. 

P.  H.  McGirl  Foundry  &  Furnace  Company,  Bloom- 
ington,  111. 

L.   J.   Mueller   Furnace  Company,   197  Reed  Street, 

Milwaukee,  Wis. 
B.    F.    Reynolds    Company,  609  No.  LaSalle  Street, 

Chicago,  111. 

Supreme  Heater  &  Ventilating  Company,  1915  Pine 
Street,  St.  Louis,  Mo. 

A 

Heating  Systems,  Oil 

HEATING  BY  MEANS  of  oil 
is  growing  rapidly  in  popularity  among  the- 
atres. Some  of  the  country's  largest  play- 
houses are  installing  oil  heating  systems  of 
various  makes  and  types.  They  are  also 
to  be  found  in  smaller  theatres.  Among 
the  advantages  claimed  for  oil  heating  is 
the  matter  of  cleanliness  and  subsequent 
savings  in  draperies  and  redecorating  costs. 
The  operation  being  automatic,  the  oil 
burner  requires  virtually  no  attention,  ef- 
fecting a  saving  in  janitor  service.  Another 
advantage  pointed  out  is  the  fact  that  oil 
burners  give  heat  only  when  needed. 

Most  oil  burners  are  operated  in  con- 
nection with  a  thermostat  so  that  when 
the  temperature  falls  even  one  degree  below 
the  desired  point,  the  thermostat  establishes 
connection  which  starts  the  burner  again. 
When  the  temperature  goes  above  the  de- 
sired degree,  the  heat  is  automatically 
shut  off. 

Caloroil  Burner  Corporation,  225  W.  34th  Street,  New 
York  City. 

Hardinge  Brothers,  Inc.,  4147  Ravenswood  Avenue, 
Chicago,  111. 

Rayfield  Manufacturing  Company,  2559  W.  21st  Street, 
Chicago,  111. 

B.  F.  Reynolds  Company,  609  No.  LaSalle  Street, 
Chicago,  111. 

Supreme  Heater  &  Ventilating  Corporation,  1915  Pine 
Street,  St.  Louis,  Mo. 

C.  U.  Williams  &  Sons,  Bloomington.  111. 


A  view  of  the  projection  room  in  the 
California  State  Prison  at  San  Quen- 
tin,  equipment  for  which  was  con- 
tributed by  the  Independent  Theatre 
Owners  of  Northern  California.  In- 
mates, some  of  whom  have  been  study- 
ing projection,  installed  the  apparatus, 
which  includes  two  Simplex  projectors, 
Preddey  lamps,  turntables,  General 
Radio  amplification,  Weslinghouse 
mercury  arc  rectifiers  and  Wright 
DeCoster  speakers.  There  are  at 
present  5,500  prisoners  at  San  Quentin. 

High  Intensity  Lamps 

Refer  to  LAMPS,  HIGH  INTENSITY 
A 

Holders,  Ticket 

Refer  to  TICKET  HOLDERS 
A 

Hoods,  Color 

Refer  to  COLOR  HOODS 
A 

Horn  Lifts  and  Horn  Towers 

A  HORN  lift  is  an  auto- 
matically controlled  electric  driven  elevator 
used  to  raise  and  lower  sound  horns  to  their 
proper  places  behind  the  screen.  They  op- 
erate on  the  hydraulic,  cable  and  drum  and 
screw  lift  principle,  and  when  the  stage  is 
needed  for  acts,  the  lift  lowers  the  horn 
down  under  the  stage.  The  portion  of 
the  stage  flooring  directly  above  the  lift 
is  attached  to  the  lift,  becoming  a  part  of 
it,  and  any  stage  setup  located  over  the  lift 
goes  up  with  it  and  is  ready  for  use  the 
instant  the  lift  returns  to  the  low  level. 

Horn  towers  are  structural  steel  towers 
on  which  the  horns  are  fastened.  These 
towers  are  generally  on  rubber-tired,  ball 
bearing  casters  so  that  they  may  be  moved 
about  silently  to  properly  locate  the  horns 
behind  the  screen.  When  the  horns  are 
not  in  use  the  towers  can  be  pushed  out  of 
the  way. 

Bruckner-Mitchell,  Inc.,  532-540  W.  22nd  Street,  New 
York  City. 

Gates  Radio  &  Supply  Company    Quincy,  111. 
Littleford  Brothers,  501  E.  Pearl  Street,  Cincinnati,  O. 
United  Radio  Manufacturing  Company,  191  Greenwich 

Street,  New  York  City. 
Vallen    Electrical    Company,  Inc.,  225    Bluff  Street, 

Akron,  O. 


Incandescent  Lamps 

Refer  to  LAMPS,  INCANDESCENT 
PROJECTION 
A 

Insurance 

no  business  man  today 
would  risk  his  investment  by  operating  his 
business  without  ample  insurance.  Insur- 
ance is  obtainable  for  theatre  buildings  and 
equipment  to  the  same  extent  that  it  may 
be  procured  for  other  types  of  establish- 
ments, and  safety  codes  and  modern  meth- 
ods of  construction,  installation  and  manu- 
facture have  permitted  such  a  reduction  in 
insurance  rates  covering  exhibitors'  risks 
that  ample  protection  is  within  reach  of 
any  theatre  enterprise.  Besides  the  usual 
forms  of  .insurance  covering  fire,  accidents 
to  employes  and  patrons,  etc.,  there  is  rain 
insurance,  which  offers  exhibitors  protec- 
tion against  poor  patronage  due  to  storms 
rising  suddenly  before  show  time. 

This  type  of  insurance  is  now  used  uni- 
versally to  protect  the  operators  of  outdoor 
amusements  and  sports  events,  and  the 
financial  success  of  more  and  more  indoor 
enterprises  of  this  nature  are  thus  being 
protected,  also.  When  the  picture  has 
been  bought,  perhaps  at  a  high  price,  and 
considerable  money  has  been  spent  in  ad- 
vertising it,  a  sudden  storm  can  mean  a 
great  loss  to  the  exhibitor.  Rain  insur- 
ance protects  the  exhibitor  against  this 
ever-present  possibility. 

George  J.  Diener,  175  W.  Jackson  Boulevard,  Chi- 
cago. 111. 

Jules  Juillard  &  Company,  175  W.  Jackson  Boulevard, 
Chicago,  111. 

A 

Inter-Communicating  Telephones 

systematizing  of  busi- 
ness has  relieved  the  individual  of  much 
routine  and  has  increased  thereby  his  effi- 
ciency. In  the  systematizing  of  business 
the  inter-communicating  telephone  is  play- 
ing an  important  part.  In  the  theatre  it 
contributes  to  a  smooth  functioning  organi- 
zation. No  theatre  of  consequence  today 
operates  without  such  a  telephone  system. 

Automatic  Electric  Company,  Inc.,  1027  W.  Van  Buren 

Street,  Chicago,  111. 
S.  H.  Couch,  Inc.,  Norfolk  Downs,  Quincy,  Mass. 
Stromberg-Carlson    Telephone    Company,  Rochester, 

N.  Y. 

A 

Interior  Decorations 

INTERIOR  DECORATION  of 

the  motion  picture  theatre  has  developed 
specialists  in  this  important  phase  of  con- 
struction. These  companies  have  made  a 
thorough  study  of  the  type  of  decorative 
scheme  best  suited  for  audience  appeal.  The 
originality  of  theatre  decoration  has  played 
no  small  part  in  the  success  of  this  form 
of  entertainment  for  it  takes  the  public 
into  a  new  world. 

Armstrong  Studios,  Inc„  1717  Cordova  Street,  Los 
Angeles,  Calif. 

Continental  Studios,  100  E.  Ohio  Street,  Chicago,  111. 

Eastman  Brothers  Studios,  Inc.,  36  W.  46th  Street, 
New  York  City. 

The  Hirsch  Corporation,  209  S.  Third  Street,  Colum- 
bus, O. 

Interstate  Decorating  Company,  1458  S.  Wabash  Ave- 
nue, Chicago,  111. 

Mandel  Brothers,  Inc.,  State  and  Madison  Streets, 
Chicago,  111. 

Marshall  Field  &  Company,  Chicago,  111. 

Matney  Studios,  307  W.  47th  Street,  New  York  City. 

Novelty  Scenic  Studios,  340  W.  41st  Street,  New 
York  City. 

J.  A.  Torstenson  &  Company,  860  Fletcher  Street, 
Chicago,  111. 

I.  Weiss  &  Sons,  508  W.  43rd  Street,  New  York  City. 


April  9,  1932 


Motion  Picture  Herald 


69 


Iron  and  Bronze  Work,  Ornamenfal 

Refer  to  BRONZE  AND  IRON 
WORK,  ORNAMENTAL 
A 

Labels,  Film 

Refer  to  GUMMED  LABELS 
A 

Labels,  Gummed 

Refer  to  GUMMED  LABELS 
A 

Ladders,  Safety 

THE  SAFETY  LADDER  is  a 

safeguard,  both  for  the  employer  and  the 
employe.  It  minimizes  the  risk  of  accidents 
and  the  possibility  of  becoming  involved  in 
costly  law  suits.  The  safety  ladder  has 
the  approval  of  the  Underwriters  Labora- 
tories. Sizes  range  from  3  feet  to  16  feet, 
and  the  list  price  ranges  from  $9.50  to  $32. 
Because  of  the  rigidity  of  these  ladders, 
they  are  time-savers. 

Dayton  Safety  Ladder  Company,  121  W.  Third  Sreet, 

Cincinnati,  O. 
Durabilt   Ladder   Corporation,  Coxsackie,  N.  Y. 
The  Patent  Scaffolding  Company,  1500  Dayton  Street, 

Chicago,  Til. 

Lamp  Coloring 

lamp  dips  or  lamp  color- 
ings are  manufactured  by  numerous  com- 
panies, and  can  be  obtained  in  either  the 
clear  color  or  in  a  transluscent  shade. 

There  are  three  types  of  coloring.  One 
type  is  for  a  temporary  dip  where  the 
color  is  to  be  changed  often.  For  such 
changes,  incidentally  a  color  remover  can 
be  purchased. 

The  next  type  is  the  color  used  for  dip- 
ping lamps  which  it  is  desired  to  color  for 
permanent  inside  use.  This  color  should 
not  be  used  for  outside  lighting  as  it  will 
not  withstand  the  elements. 

The  third  type  is  the  outside  coloring. 
This  is  for  use  on  lamps  used  for  lighting 
electric  signs,  marquises  and  other  outside 
lighting.  It  is  a  very  quickly  drying  color, 
taking  from  three  to  four  minutes  to  dry. 
Lamp  dip  coloring  sells  for  $1.50  per  pint 
and  up. 

Kliegl  Brothers,  321  W.  50th  Street,  New  York  City. 
Rosco  Laboratories,  367  Hudson  Avenue,  Brooklyn, 
N.  Y. 

A 

Lamps,  Decorative 

the  various  lamp  manu- 
facturers offer  a  number  of  decorative 
lamps.  There  are  two  types  of  flame  shaped 
lamps  used  on  fixtures  with  imitation  can- 
dles and  on  standing  candelabra.  They  are 
made  in  standard  base  and  in  candelabra 
or  miniature  base,  and  may  be  had  in  frost 
or  sprayed  colors — blue  and  red — flame  tint 
— amber  or  canary. 

Also  considered  as  decorative  lamps  are 
the  standard  globular  and  pear  shaped 
lamps,  which  are  sprayed  in  colors  as  men- 
tioned above. 

Art  Lamp  Manufacturing  Company,  1433  S.  Wabash 

Avenue,  Chicago,  111. 
Henkel  &  Best,  431  N.  Michigan  Avenue,  Chicago,  111. 
Rialto  Import  Corporation,  135  W.  44th  Street,  New 

York  City. 

Lamps,  High  Intensity 

it  is  very  encouraging, 
indeed,  to  note  the  many  recent  improve- 
ments in  the  high  intensity  lamp  for  mov- 
ing picture  propection. 


With  playhouses  of  every  increasing  seat- 
ing capacity  and  consequent  increase  of 
projection  range  or  "throw,"  the  high  in- 
tensity lamp  has  rapidly  become  a  necessity 
with  very  few  alternatives  for  light  source 
in  the  larger  houses. 

The  high  intensity  lamp,  just  a  few  years 
ago,  while  considered  a  necessity  in  the 
larger  houses,  was  also  looked  upon  as  a 
rather  troublesome  piece  of  apparatus  to  be 
gotten  along  with  because  there  was  noth- 
ing else  that  could  serve  its  purpose.  But 
today  the  high  intensity  lamp  has  been  per- 
fected in  such  measure  that  it  is  no  longer 
troublesome  or  intricate  from  an  operating 
standpoint,  and  gives  satisfactory  results. 

Ashcraft  Automatic  Arc  Company,  4214  Santa  Monica 

Boulevard,   Los  Angeles,  Cal. 
Brenkert  Light  Projection  Company,  7348  St.  Aubin 

Avenue,  Detroit,  Mich. 
Hall   &  Connolly,  Inc.,   24  Van  Dam   Street,  New 

York  City. 


Lamps,  Incandescent,  Projection 

this  term  may  be  con- 
fusing as  there  are  lamps  for  motion  picture 
projection  as  well  as  lamps  for  spotlight, 
searchlight,  floodlight,  and  stereopticon 
projection.  Some  are  quite  different,  and 
each  should  be  used  in  the  service  it  is 
designed  for. 

There  are  two  lamps  made  especially  for 
theatre  projection  with  professional  ap- 
paratus. The  900  watt,  30  ampere,  30  volt 
lamp  and  the  600  watt,  20  ampere,  30  volt 
lamp.  They  cannot  be  used  on  the  ordinary 
lighting  circuit  without  a.  regulator  or 
transformer  to  change  the  current  to  the 
correct  amperage  and  voltage. 

For  portable  projectors  such  as  are  gen- 
erally classed  as  "amateur"  there  are  sev- 
eral types  of  projection  lamps  in  very  wide 
use.  There  are  the  50,  100  and  200  watt 
lamps  for  use  on  115  volt  circuits  and  the 
200  and  250  watt,  50  volt  lamps  which 
are  operated  with  a  regulator. 


All  of  these  lamps  are  designed  to  project 
the  most  possible  light  on  the  screen.  The 
900  watt  lamp  produces  enough  light  to 
work  efficiently  on  throws  up  to  100  feet. 
The  600  watt  lamp  is  used  for  throws 
shorter  than  80  feet.  The  other  lamps  are 
for  short  throw  work,  generally  with 
16-mm.  film. 

Other  lamps  designed  for  spotlight  ser- 
vice can  be  had  in  wattages  of  from  100 
watts  to  10,000  watts  for  use  on  115  volt 
lines.  The  100  and  200  watt  sizes  are  all 
standard  and  are  carried  in  stock.  There 
is  a  standard  lamp  of  1,000  watts  for  use 
on  115  volt  lines  for  motion  picture  pro- 
jection. It  is  not,  however,  as  efficient  as 
the  30  volt  type  for  motion  picture  work 
and  is  generally  used  for  non-theatrical  ser- 
vice. 

Edison   Lamp  Works,  Division  of  G.  E.,  Harrison, 
N.  J. 

National  Lamp  Works,  Nela  Park,  Cleveland,  O. 
Westinghouse  Lamp   Company,  150  Broadway,  New 
York  City. 

A 

Lamps,  Mazda 

the  use  of  the  Mazda 
lamp  has  broadened  in  recent  years,  and 
today  these  lamps  are  used  in  projectors  in 
the  theatres  and  on  stages  of  the  studios. 
It  has  been  said,  and  perhaps  rightly,  that 
light  sells  the  show.  Especially  is  this  true 
in  the  cities  where  scores  of  theatres  are 
vying  with  each  other  for  patronage.  In  the 
display  signs,  in  the  strip  signs,  in  the  mar- 
quise, in  the  lobby  and  in  the  theatre  prop- 
er, the  Mazda  lamp  has  made  the  White 
Way,  whether  in  the  metropolitan  centers 
or  in  the  small  towns,  whiter.  It  is  being 
used  in  the  studio  as  well  as  theatre.  Dur- 
able colored  lamps  may  now  be  purchased 
with  coloring  on  the  inside,  permitting  the 
lamps  to  be  washed. 

Edison   Lamp  Works,  Division  of  G.  E.,  Harrison, 
N.  L 

General  Electric  Company,  1   River  Road,  Schenec- 
tady, N.  Y. 

National  Lamp  Works,  Nela  Park,  Cleveland,  O. 
Westinghouse  Lamp  Company,  150  Broadway,  New 
York  City. 


Is  Your  Money  Worth  Saving? 


Safety  Saves! 


f 


Dayton  Safety  Ladders  cut  your  costs.  Speed  up  your  spring 
work,  get  more  done,  get  it  done  faster  and  better — use  Daytons ! 
They  make  each  worker  two-handed — two  hands  for  the  job! — 
workers  on  Daytons  do  not  need  to  hold  on.  Daytons  are  safe. 
Wide  leg-spread — stand  firm  on  any  surface — no  sliding,  no 
slipping.  Daytons  stay  safe  without  holding — make  ladder-jobs 
one  man  jobs.  Big  working  platform,  protected  by  waist-high 
guard  rail.  Strong,  light,  steel-braced.  Straight  back.  Sizes 
3  to  16  feet.    Moderately  priced. 

THE  DAYTON  SAFETY  LADDER  CO. 


121-123  W.  Third  St. 


Cincinnati,  O. 


Get  the  whole 

story  from 
Dept.  BT-532 


DAYTON 

Safety  Ladder 


(Patented) 


Stock  carried  on  Pacific  Coast  by  E.  D.  Bullard  Co.,  Los  Angeles  and  San  Francisco,  and  by  160  other 
distributors  from  coast  to  coast.    Made  and  distributed  in   Canada  by  Percy  Hermant,  Ltd.,  Toronto. 


70 


Better  Theatres  Section 


April  9,  1932 


Lamps,  Reflector  Arc 

A  CARBON  arc  lamp  for 
motion  picture  projection  using  a  reflector 
for  projecting  the  light  through  the  aper- 
ture of  the  picture  machine. 

The  complete  lamp  contains  as  a  part  of 
the  unit  an  automatic  arc  control  adjusted 
to  operate  at  a  variance  of  a  fraction  of 
a  volt  at  the  arc.  The  advantage  of  the 
reflecting  arc  lamp  is  that  it  will  operate 
at  from  20  to  25  per  cent  of  the  electrical 
current  necessary  to  operate  the  old  style 
arc  lamp.  The  carbons  used  are  much 
smaller  in  size,  making  an  additional  sav- 
ing. The  reflector  arc  is  now  accepted  as  a 
necessity  by  progressive  exhibitors,  because, 
in  addition  to  saving  electric  current,  it 
produces  a  flat  even  field  of  bright  crisp 
white  light  which  is  very  desirable  in  mo- 
tion picture  projection. 

Brenkert  Light  Projection  Company,  7348  St.  Aubin 

Avenue,  Detroit,  Mich. 
Hall    &    Connolly,   Inc.,    24   Van   Dam    Street,  New 

York  City. 

Kliegl  Brothers,  321  W.  50th  Street,  New  York  City. 
The  J.  E.  McAuley  Manufacturing  Company,  554  W. 

Adams  Street,  Chicago,  III. 
Morelite   Company,   Inc.,   600   W.   57th   Street,  New 

York  City. 

W.  G.  Preddey,  187  Golden  Gate  Avenue,  San  Fran- 
cisco, Cal. 

Strong  Electric   Corporation,   2501   LaGrange  Street, 
Toledo,  O. 

A 

Lantern  Slides 

Refer  to  SLIDES 
A 

Lenses 

FOR  motion  picture  the- 
atre service  there  are  projection  lenses  and 
condensing  lenses.  The  latter  are  also  used 
in  projection  but  are  placed  in  the  lamp- 
house  and  condense  the  rays  to  a  spot  on 
the  aperture.  Projection  lenses  are  objective 
lenses  placed  in  the  projector  head. 

The  prime  requirement  of  a  projection 
lens  is  to  give  a  bright,  well  defined  picture 
on  the  screen  without  any  distortion  or 
color  rays.    These  lenses  are  made  in  four 


sizes:  Eighth,  quarter,  half  and  three-quar- 
ters (diameters,  respectively,  of  1  11/16, 
1  5/16,  2  25/32  and  3j4  inches). 

The  one-eighth  and  one-quarter  sizes  are 
furnished  in  equivalent  focii  of  two  inches 
E.  F.,  to  eight  inches  E.  F.  The  half-size 
is  furnished  in  equivalent  focii  of  four  and 
a  half  inches  E.  F.  to  ten  inches  E.  F.,  and 
the  three-quarters  in  equivalent  focii  of 
from  six  inches  E.  F.  to  ten  inches  E.F. 
There  is  also  procurable  a  bifocal  projection 
lens  with  a  range  of  from  one-half  to  three- 
quarters  of  an  inch  in  focal  length,  designed 
to  eliminate  the  change  of  lenses  in  shift- 
ing operation  from  sound  to  silent  films, 
and  vice  versa.  All  the  sizes  named  are 
standard.  Focal  lengths  are  determined  by 
the  length  size  of  the  picture  desired. 

Bausch  &  Lomb  Optical  Company,  Rochester    N  Y 
Bnnner  Optical  Mfg.   Company,   1737  No.  Campbell 

Avenue,    Chicago,  111. 
G.  P.  Goerz  American  Optical  Company,  317  E.  34th 

Street,  New  York  City. 
Ilex   Optical    Mfg.    Company,    726   Portland  Avenue, 

Rochester,  N.  Y. 
Jones  &  Hewitt  Company,  2-4  Gordon  Street,  Boston, 

Mass. 

Kollmorgen  Optical  Corporation,  767  Wythe  Avenue 

Brooklyn,  NY. 
Hugo  Meyer  &  Company,  245  West  55th  Street,  New 

York  City. 

Projection  Optics   Company,   Inc.,  330  Lyell  Avenue, 

Rochester,  N.  Y. 
Seebold    Invisible    Camera    Corporation,    739  Clinton 

Avenue  South,  Rochester,  N.  Y. 
Semon  Bache  &  Company,  636  Greenwich  Street,  New 

York  City. 

Spencer  Lens  Company,  442  Niagara  Street,  Buffalo 
N.  Y. 

Sussfield,  Lorsch  &  Schimmel,  153  W.  53rd  Street, 

New  York  City. 
Wollensak    Optical    Company,   872    Hudson  Avenue, 
Rochester,  N.  Y. 

A 

Lifts  and  Elevators  for  Orchestra,  Organ, 
Stage  and  Horns 

WITH    THE    ADVANCE  in 

showmanship  many  new  types  of  equip- 
ment have  become  factors  in  motion  picture 
presentation  and  its  supplementary  enter- 
tainment. Not  the  least  of  these  new  fac- 
tors are  the  lifts  and  elevators  which  play 
such  an  important  part  in  the  success  of 
programs  today.  The  modern  theatre  has 
this  equipment. 


Acme  Stage  Equipment  Company,  191  Lafayette  Street, 

New  York  City. 
Bruckner-Mitchell,  Inc.,  532-540  W.  22nd  Street,  New 

York  City. 

Peter  Clark,  Inc.,  544  W.  30th  Street,  New  York  City. 
A 

Lighting  Control  Equipment 

the  modern  theatre  with 
a  well  balanced  and  effective  lighing  sys- 
tem, has  made  many  demands  on  the  manu- 
facturers of  lighting  control  equipment. 
Elaborate  color  effects  must  be  possible  and 
to  change  the  lighting  and  gradually  merge 
the  light  from  one  color  to  another  with- 
out attracting  the  audiences  a  very  flexible 
control  system  is  required.  Even  the  small 
control  systems  permit  the  operator  to  pro- 
duce hundreds  of  color  shades.  Generally 
each  color  group  has  its  own  master  control 
which  is  cross-interlocked  with  the  ground 
master  wheel  device.  Efficient  control  sys- 
tems are  available  for  every  size  house,  no 
matter  how  small  or  how  large. 

Frank  Adam  Electric  Company,  3650  Windsor  Ave- 
nue, St.  Louis,  Mo. 

Chicago  Switchboard  Manufacturing  Company,  426  S. 
Clinton  Street,  Chicago,  111. 

Cutler-Hammer,  Inc.,  Milwaukee,  Wis. 

Hub  Electric  Company,  2225  W.  Grand  Avenue,  Chi- 
cago, 111. 

Major  Equipment  Company,  4603  Fullerton  Avenue, 
Chicago,  111. 

Ward  Leonard  Electric  Company,  37  South  Street, 
Mt.  Vernon,  N.  Y. 

Westinghouse  Electric  &  Manufacturing  Company, 
East  Pittsburgh,  Pa. 

Wm.  Wurdack  Electric  Mfg.  Co.,  4444  Clayton  Ave- 
nue, St.  Louis,  Mo. 

A 

Lighting  Fixtures  and  Decorative  Lighting 

while  lighting  fixtures 
constitute  one  of  the  outstanding  features 
of  the  theatre  today  their  style  and  appli- 
cation are  obviously  best  determined  by  the 
individual  treatment  of  the  theatre  and  its 
requirements.  It  is  significant,  however, 
that  a  number  of  leading  manufacturers 
have  established  special  departments  to  give 
time  and  attention  to  the  subject  of  theatre 
lighting  and  fixtures. 

Barker  Brothers,  Seventh  Street,  Flower  and  Figue- 

roa,  Los  Angeles,  Calif. 
Curtis    Lighting    Company,    Inc.,    1119    W.  Jackson 

Boulevard,  Chicago,  111. 
I.  P.  Frink,  Inc.,  239  Tenth  Avenue,  New  York  City. 
The    Edwin     F.    Guth   Company,   2615  Washington 

Street,   St.   Louis,  Mo. 
Henkel  &  Best,  431  N.  Michigan  Avenue,  Chicago,  111. 
Kliegl  Brothers,  321  W.  50th  Street,  New  York  City. 
Victor  S.  Pearlman  Company,  535  S.  Wabash  Avenue, 

Chicago,  111. 

Rialto  Import  Corporation,  135  W.  44th  Street,  New 
York  City. 

Shapiro  &  Arnson,  20  Warren  Street,  New  York  City. 
The.Voigt  Company,   1743   N.   12th  Street,  Philadel- 
phia, Pa. 

A 

Lighting,  Flood 

Refer  to  FLOOD  LIGHTS 
A 

Lighting,  Stage,  Equipment 

Refer  to  STAGE  LIGHTING 
EQUIPMENT 
A 

Lighting  and  Power  Plants 

EMERGENCY  lighting 
plants  are  equipment  designed  to  furnish 
power  for  supplying  illumination  and  oper- 
ating the  show  in  the  event  of  a  failure  of 
the  local  power  supply.  It  is  said  that  the 
financial  loss  suffered  by  admissions  re- 
turned by  a  theatre  through  only  one  pow- 
er failure  a  year  would  more  than  com- 
pensate for  the  cost  of  equipment  of  this 
type.  In  addition  to  financial  loss,  a  power 
failure  during  a  performance  frequently 


FROM  EVERY  POINT  OF  VIEW 


mm 


"/l,VV" 


Distributed  by 
Progressive  Independent 
Supply  Dealers 


SUPER  HIGH  INTENSITY 
PROJECTION  LAMPS 

—  fulfill  the  strictest  de- 
mands of  motion  picture 
projection. 

More  light  .  .  .  whiter  light 
.  .  .  more  accurate  operation 
.  .  .  lower  maintenance  expense 
.  .  .  backed  by  20  years'  ex- 
perience in  the  manufacture 
of  projection  equipment. 

BRENKERT  LIGHT  PROJECTION  CO. 

—  Engineers  &  Manufacturers  — 
St.  Aubin  at  East  Grand  Blvd.  -  Detroit 


April  9,  1932 


Motion  Picture  Herald 


71 


results  in  loss  of  life  and  property  through 
the  resultant  panic. 

Emergency  lighting  plants  are  made  in 
several  types  such  as  the  gasoline  engine 
type,  water  turbine  type,  motor  gen- 
erator and  battery  type.  In  the  case  of  the 
motor  generator  type  several  sources  of 
power  are  provided  to  meet  every  con- 
tingency, which,  together,  form  an  inter- 
locking type  of  protection. 

The  first  source  of  power  for  the  emer- 
gency lights  of  the  theatre  is  the  regular 
power  supply,  either  from  central  station 
lines  or  from  private  generating  plant.  In 
the  case  of  the  private  electric  plant,  if  it 
is  automatically  operated,  it  can  be  so  in- 
stalled with  an  automatic  transfer  switch 
that  the  instant  the  regular  supply  of  cur- 
rent fails,  the  private  electric  plant  is  auto- 
matically started.  The  electric  plant  then 
supplies  the  electrical  needs  of  the  theatre 
to  the  extent  of  its  capacity.  This  it  con- 
tinues to  do  for  as  long  as  the  regular  sup- 
ply is  shut  off.  When  this  service  is  again 
resumed,  the  plant  automatically  stops. 

The  second  source  for  the  emergency, 
exit  or  hazard  line  circuits,  is  a  special 
heavy  duty  glass  jar  storage  battery,  which 
is  automatically  kept  charged  by  a  motor 
generator  set  or  rectifier.  The  capacity  of 
the  plant  depends  upon  the  total  necessary 
load  and  the  length  of  time  protection  is 
desired.  The  normal  alternating  current  is 
fed  through  the  transfer  switch  direct  to 
the  lighting  lines  and  in  the  event  of  power 
failure,  the  batteries  to  the  lighting  lines. 
The  batteries  than  supply  the  necessary 


power  until  the  normal  service  is  resumed, 
or  until  the  batteries  are  discharged. 

In  some  states  the  emergency,  exit  and 
hazard  light  circuits  must  be  of  a  lower 
voltage  than  that  of  the  normal  power 
supply  lines.  In  such  cases,  a  transformer 
is  used  to  step-down  the  supply  line  volt- 
age to  that  of  the  emergency  circuit  voltage. 

The  third  source  of  supply  for  the  emer- 
gency circuits  is  the  motor  generator  set 
itself.  In  case  the  A.C.  transformer  circuit, 
which  normally  feeds  the  32-volt  lights, 
should  fail  the  motor  generator  set  is  oper- 
ated from  the  man  power  supply  line  and 
connected  to  the  emergency  exit  light  cir- 
cuits through  its  battery  circuit.  The  bat- 
tery will  carry  the  lights  only  as  long  as 
necessary  to  start  the  motor  generator  set. 
After  the  motor  generator  is  started  the 
battery  floats  on  the  line. 

The  heavy-duty  storage  battery  is  kept 
continuously  charged  by  means  of  a  motor 
generator  set,  which  is  operated  from  the 
regular  power  lines,  on  an  individual  cir- 
cuit separate  from  the  emergency  circuits. 

The  Electric  Storage  Battery  Company,  Philadelphia, 
Pa. 

Fairbanks,  Morse  &  Company,  900  S.  Wabash  Avenue, 

Chicago,  111. 
Kohler  Company,  Kohler,  Wis. 

Roth  Brothers,  1400  W.  Adams  Street,  Chicago,  111. 
Universal  Motor  Company,  Oshkosh,  Wis. 
Weir-Kilby  Corporation,  Station  H,  Cincinnati,  O. 
Westinghouse    Electric    &    Manufacturing  Company, 
East  Pittsburgh,  Pa. 


Lights,  Aisle 

Refer  to  AISLE  LIGHTS 


Lights,  Exit 

Refer  to  EXIT  LIGHT  SIGNS 
▲ 

Lights,  Spot 

are  made  in  arc  and  in- 
candescent types  for  use  on  stage — in  the 
booth — in  cove  lighting,  and  for  head  spot- 
ting. Most  spotlights  on  the  market  can 
be  used  for  spot  lighting  and  for  full  flood. 
The  arc  types  are  made  in  sizes  of  3  am- 
pere up  to  150  ampere.  They  come  com- 
plete with  stand  and  attachment  cord  and 
connecter.  Within  the  last  year,  the  high 
intensity  spot  has  appeared.  It  is  an  adap- 
tation of  the  high  intensity  lamp  to  spot 
and  flood  lighting. 

The  incandescent  spotlights  are  in  sizes 
of  from  250  watt  to  2,000  watt.  The  sizes 
usually  used  are  250,  400,  500  and  1,000 
watt. 

The  small  head  spots  of  250  watts  are 
used  for  cove  lighting  or  spotting  the  head 
of  a  singer  or  organist.  The  incandescent 
spotlights  come  either  with  floor  standard 
or  pipe  hangers  for  border  lighting  batons. 

In  stage  work  spotlights  are  frequently 
banked  one  above  the  other  on  a  stand  and 
used  for  flood-lighting  from  the  wings. 
Prices  range  from  $12  to  $500. 

Frank  Adam  Electric  Company,  3650  Windsor  Avenue, 

St.  Louis,  Mo. 
Belson    Manufacturing    Company,  800  Sibley  Street, 

Chicago,  111. 

Best  Devices  Company,  Film  Building,  Cleveland,  O. 
Brenkert   Light   Projector  Company,   7348   St.  Aubin 

Avenue,  Detroit,  Mich. 
Chicago    Cinema   Equipment    Company,    1736-1754  N. 

Springfield  Avenue,  Chicago,  111. 
Chicago  Switchboard  Manufacturing  Company,  426  S.  . 

Clinton  Street,  Chicago,  111. 


Jl  SEN5ATION 


The  new  PORTABLE  TYPE 
REFLECTOR  ARC 
LAMP  by 


The  sensation  of  the 
industry  —  this  new 
lamp  designed  for  pro- 
jection of  35  or  16 
mm.  film. 

Gives  a  brilliant  pic- 
ture as  large  as  8  to 
12   feet   wide,    even   on  porous 
screens,  making  it  especially  valu- 
able with  sound  equipment. 

Operates  from  any  lamp  socket 
with  current  from  8  to  16  amps. 
Weighs  less  than  25  lbs.  Size 
18"  x  12"  x  10".  Extremely  sim- 
ple in  operation. 

A  new  rectifier  unit  as  companion 
to  this  lamp  is  also  available. 


For  Sale  by  Independent  Supply  Dealers 

The  Strong  Electric  Corporation 

2501  Lagrange  Street,  Toledo,  Ohio 
Export  Office:  44  Whitehall  St..  New  York  City,  N.  Y. 


Projecting 

Sound 

Pictures 


by  AARON  NADELL 

Chapters  on  film  and  disc  reproduction 
.  .  .  amplifiers  and  rectifiers  .  .  .  vacuum 
tubes  . . .  motor-generator  sets  ...  a  com- 
plete treatise  on  the  operation,  main- 
tenance and  repair  of  sound  equipment. 

//  Is  a  Practical  Textbook 
on  Sound  Projection 

Price  $2^9 

(including  postage) 

MOTION  PICTURE  HERALD 
BOOKSHOP 

1 790  Broadway  New  York  City 


72 


Better  Theatres  Section 


April  9,  1932 


Hall    &    Connolly,   Inc.,   24   Van   Dam   Street,  New 
York  City. 

Hub    Electric    Company,    2225    W.    Grand  Avenue, 
Chicago,  111. 

Kliegl  Brothers,  321  W.  50th  Street,  New  York  City. 
Major  Equipment  Company,  4063  Fullerton  Avenue, 
Chicago,  111. 

W.  G.  Preddey,  187  Golden  Gate  Avenue,  San  Fran- 
cisco, Cal. 

Reflector  &  Illuminating  Company,  1417  W.  Jackson 

Boulevard,  Chicago,  111. 
Westinghouse  Lamp  Company,  150  Broadway,  New 

York  City. 

Wm.  Wurdack  Electric  Manufacturing  Company,  4444 
Clayton  Avenue,  St.  Louis,  Mo. 

▲ 

Liquid  Soap 

Refer  to  SANITARY  SPECIALTIES 
A 

Lithographers 

this  is  the  show  business. 
The  one-sheet,  three-sheet  and  24-sheet  are 
business  pullers.    They  lend  a  splash  to 


outdoor  and  lobby  board  advertising.  In 
having  special  lithographic  work  done  on 
special  attractions  theatre  men  generally 
prefer  the  block  letter  type  because  of  the 
greater  speed  in  production.  In  outstand- 
ing instances  exhibitors  have  billed  a  show 
with  48  sheets.  The  cost  of  special  litho- 
graphic work  depends  upon  volume. 

Block  posters  adapted  from  suitable  de- 
signs are  very  striking  and  used  extensively. 
One-sheets,  three-sheets  and  six-sheets,  used 
liberally  both  in  and  outside  the  lobby,  and 
24-sheets  on  billboards,  provide  the  box 
office  with  a  constant  drawing  power. 

R.   R.    Donnelley    &   Sons .  Company,   731  Plymouth 

Court,   Chicago,  111. 
Morgan  Lithographing  Company,  E.  17th  and  Payne 

Avenue,  Cleveland,  O. 
Niagara    Lithographing    Company,    1526-30  Palmolive 

Building,  Chicago,  111. 


The  U.  S.  Printing  &  Lithograph  Company,  407  First 
National  Bank  Building,  Cincinnati,  O. 

A 

Lobby  Gazing  Balls 

Refer  to  GAZING  BALLS,  LOBBY 
A 

Lobby  Decorations 

Refer  to  INTERIOR  DECORATIONS 
A 

Lobby  Display 

AN   ATTRACTIVE   lobby  is 

a  boon  to  business.  To  conform  to  the 
beauty  in  lobby  decoration,  colorful  and 
attractive  lobby  displays  have  been  created. 
Automatic  poster  displays  in  polished 
bronze  are  constructed  for  convenient  dis- 
play of  standard  stills  and  photographs,  fea- 
turing current  and  coming  attractions.  Art 
glass  today  is  advantageously  used,  making 
a  striking  and  effective  display.  Many  artis- 
tic endeavors  have  been  directed  toward 
the  lobby  with  the  result  that  today  few 
shoddy  lobbies  greet  the  patron. 

Davis  Bulletin  Company,  Lock  Street,  Buffalo,  N.  Y. 
National  Studios,  Inc.,  226-232  W.  56th  Street,  New 
York,  N.  Y. 

A 

Lobby  Display  Frames 

LOBBY  ADVERTISING  is  an 

obviously  effective  business  stimulant  and 
in  this  connection  the  use  of  lobby  display 
frames  easily  ranks  first  in  appearance. 
With  the  effective  display  frames  now 
available  it  is  possible  not  only  to  obtain 
a  maximum  advertising  value  from  their 
use  but  also  to  add  materially  to  the  ap- 
pearance of  the  lobby.  The  front  of  the 
theatre  may  now  be  "dressed  up"  in  excel- 
lent fashion  with  these  frames.  In  the 
case  of  new  theatres  it  is  common  practice 
to  design'  lobby  frames  in  conformity  with 
the  architectural  style  of  the  house. 

Artistic  lobby  display  frames  are  now 
available  which  contain  mirrors  in  the  cen- 
ter with  space  for  lithographs  on  either  side. 
Or,  display  frames  in  the  form  of  corner 
cases  may  be  advantageously  used.  Litera- 
ture on  corner  cases  is  visible  from  both 
the  lobby  and  street  sides.  Lobby  display 
frames  of  brass  with  finishes  such  as  statu- 
ary bronze,  verde  antique,  brushed  brass, 
oxidized  brass,  gun  metal,  dull  copper, 
have  the  advantage  of  requiring  no 
polishing. 

Overcrowding  of  the  lobby  with  display 
frames  produces  a  detrimental  effect  and 
for  this  reason  it  is  necessary  that  good 
judgment  and  care  be  exercised  not  only  in 
the  selection  of  the  frames  but  in  their 
placing  as  well.  Working  from  blue  prints 
or  an  accurate  diagram  enables  manufac- 
turers to  suggest  effective  and  harmonious 
arrangements  for  equipping  the  lobby  with 
a  display  frame  scheme. 

The  Arkay  Sign  Company,  Inc.,  421  Film  Exchange 

Building,  Cleveland,  O. 
Libman-Spanjer    Corporation,    1600    Broadway,  New 

York  City. 

Northern  Theatre  Supply  Company,  19  Glenwood  Ave- 
nue, Minneapolis,  Minn. 

A 

Lobby  Furniture 

Refer  to  FURNITURE,  THEATRE 

A 

Locks,  Panic  Bolts 

Refer  to  BOLTS,  PANIC 


TAKE  THE 


EYE-WAY 


TO 


Greater  Profits 


ACTION  .  .  .  Thrill  .  .  .  Pleasure  ...  the  real  en- 
joyment of  the  show  comes  to  your  patrons  through 
their  eyes.  Put  it  on  with  Super  Cinephors  .  .  .  the 
lens  that  gives  your  audience  sharp,  clear,  easy-to-watch 
pictures.  Let  them  settle  back  in  complete  enjoyment 
when  they  come  to  your  theatre. 

Super  Cinephors  can  be  used  with  either  regular  or 
wide  screens  with  equal  effectiveness  .  .  .  they  project 
with  the  same  clear-cut  definition  to  either  size.  Used 
with  the  new  Patented  B&L  Condensing  System  they 
transmit  to  the  screen  50  to  100%  more  light.  You  get 
high  screen  brilliance  even  with  the  perforated  screen. 
Correction  is  complete  for  both  spherical  and  chromatic 
aberration.  Strong  contrast,  maximum  detail  and  ex- 
ceptional flatness  of  field  is  assured. 

Beat  your  competition.  Install  Super  Cinephors. 
Ask  your  National  Theatre  Supply  man.    And  .  .  . 

]~BAUSCH  &  LOME  OPTICAL  CO. 

SEND  st*  Paul  street'  Rochester-  N-  Y- 

|     Please  send  me  right  away  all  the  information  on  the  new  Super 
rpjjg  j  Cinephors  and  the  patented  B&L  Condenser  System. 

I  Name   

coupon  J  Address  

|  City  State  


April  9,  1932 


Motion  Picture  Herald 


73 


Lobby  Merchandising 

Refer  to  VENDING  MACHINES 
and  SCALES 
A 

Luminous  Paints 

luminous  paints  are 
being  used  more  and  more  in  theatrical  pro- 
duction work.  The  sets  and  costumes  may 
be  so  covered  with  this  material  that  their 
coloring  is  different  under  different  tones 
of  light,  or  certain  sections  may  be  invisible 
altogether  until  acted  upon  by  certain  class- 
es as  of  light  vibrations.  A  method  which 
came  into  use  during  1929  employs  the 
ultra  violet  ray,  acting  upon  certain  fluores- 
cent materials.  These  materials  are  sub- 
stances, the  atomic  structure  of  which  is 
such  that  instead  of  absorbing  short  wave 
lengths,  they  receive  them  and  throw,  them 
back  as  longer  waves,  the  colors  of  the 
waves  (the  colors  beheld  by  the  observer) 
depending  on  the  wave  lengths. 

A.  Strobl,  33  W.  52nd  Street,  New  York  City. 
A 

Luminous  Signs 

Refer  to  SIGNS,  DIRECTIONAL 
A 

Machines,  Pop  Corn 

Refer  to  POP  CORN  MACHINES 
A 

Machines,  Ticket 

A  motor  driven  device 
for  dispensing  tickets  which  are  automati- 
cally registered  as  to  the  number  of  each 
denomination  sold.  These  machines  are 
made  in  two  unit,  three  unit,  four  unit  and 
five  unit  sizes.  A  two  unit  will  dispense 
two  tickets  of  different  denominations  such 
as  children  and  adults.  Each  unit  is  con- 
trolled by  a  series  of  five  buttons,  making 
it  possible  to  sell  from  one  to  five  tickets. 

Arcus  Ticket  Company,  348  N.  Ashland  Avenue, 
Chicago,  111. 

Automatic  Simplex  Register  Corporation,  1018  S.  Wa- 
bash Avenue,  Chicago,  111. 

General  Register  Corporation,  Paramount  Building, 
New  York  Citv. 

Globe  Ticket  Company,  112  N.  12th  Street,  Philadel- 
phia, Pa. 

O.    B.    McClintock    Company,    139   Lyndale  Avenue, 

North,  Minneapolis,  Minn. 
Simplex  Ticket  Register,  Paramount  Building,  New 

York  City. 

Ticket  Issuing  Machine  Company,  1988  E.  66th  Street, 

Cleveland,  Ohio. 
U.   S.  Ticket   Company,   Fort   Smith,  Ark. 

▲ 

Marble,  Natural 

marble,  both  in  exterior 
and  interior  construction,  lends  a  stately 
appearance  to  the  theatre.  It  is  a  substan- 
tial and  everlasting  material,  and  has  been 
found  appropriate  for  grand  stairways,  col- 
onnades and  such  other  features  of  the  in- 
terior coming  within  the  range  of  vision 
of  the  patron  as  he  enters  the  theatre. 

Appalachian  Marble  Company,  Knoxville,  Tenn. 

Carthage  Marble  Company,  Carthage,  Mo. 

Chicago  Panelstone  Company,  2456  W.  George  Street, 

Chicago,  111. 
The   Georgia  Marble   Company,   Tate,  Ga. 
Vermont   Marble   Company,   101   Park   Avenue,  New 

York  City. 

A 

Marquees 

Refer  to  CANOPIES,  THEATRE 
A 

Mats,  Runners 

as  A  protection  to  car- 
pets and  as  a  means  of  keeping  the  theatre 


clean  during  bad  weather  mats  and  runners 
are  used  in  theatre  lobbies  and  aisles.  Leath- 
er mats  are  most  common  in  lobbies,  having 
a  mesh  for  dirt  and  slush  to  drop  through. 
The  irregular  features  of  the  leather  mat 
surface  prevent  slipping. 

Runners  for  aisles  and  foyer  are  usually 
made  of  a  hard  material  and  are  laid  over 
carpets  as  a  protection. 

Boston  Rubber  Mat  Company,  332  A  Street,  Boston, 
Mass. 

The  Hodes-Zink  Manufacturing  Company,  Fremont,  O. 
Rub-Tex  Products  Corporation,  Indianapolis,  Ind. 
Wear  Proof  Mat  Company,  2156  Fulton  Street,  Chi- 
cago, 111. 

A 

Mazda  Lamps 

Refer  to  LAMPS,  MAZDA 
A 

Mazda  Regulators 

this  is  an  electrical  de- 
vice for  changing  110  volt  or  220  volt 
current  to  30  volt,  30  amperes  current  for 
use  with  900  watt  incandescent  projection 
lamps. 

The  Carver  Electric  Company,  Union  City,  Ind. 

A 

Motion  Picture  Cable 

Refer  to  CABLE,  MOTION  PICTURE 
A 

Motor  Generators 

Refer  to  GENERATORS,  MOTOR 
A 

Motors,  Electric 

it  is  not  a  question  of 
"whether  the  >vheels  go  around"  in  the 
theatre  of  today,  but  rather,  how  they  go 
around.  Electric  motor  development  has 
kept  pace  with  the  rapid  strides  made  in 
other  fields  of  the  technical  side  of  exhibi- 
tion. With  sound  equipment  the  motor  plays 
an  increasingly  important  part  in  theatre 
operation. 

Baldor  Electric  Company,  4351-55  Duncan  Street,  St. 
Louis,  Mo. 

General   Electric   Company,   1   River  Road,  Schenec- 
tady, N.  Y. 

Continental  Electric  Company,  325  Ferry  Street,  New- 
ark, N.  J. 

The  Ideal  Electric  &  Manufacturing  Company,  Mans- 
field, O. 

Fidelity  Electric  Company,  Lancaster,  Pa. 
Hobart   Brothers    Company,    113   W.    Water  Street, 
Troy,  O. 

Master  Electric  Company,  Dayton,  O. 
Robbins  &  Meyers   Company,   Springfield,  O. 

A 

Motors,  Phonograph 

Refer  to  PHONOGRAPH  MOTORS 

A 

Motors,  Projector 

motors  for  projection 
machines  are  usually  110  volts,  25  to  60 
cycles  and  of  1/10,  1/8  or  1/6  horse  power. 
They  may  be  obtained  with  variable  speed 
adjustments  giving  a  range  of  speed  of 
from  150  r.p.m  to  4,000  r.p.m. 

Bodine  Electric  Company,  2254  W.  Ohio  Street,  Chi- 
cago, m. 

Fidelity  Electric  Company,  331  N.  Arch  Street,  Lan- 
caster, Pa. 

A 

Music  Publishers 

appreciating  the  impor- 
tant part  played  by  music  in  the  theatre 
several  companies  have  recently  compiled 
special  music  for  the  guidance  and  assist- 
ance of  theatre  organists  and  orchestras. 
Twelve  compositions  have  already  been  is- 

Street,   Cleveland,  O. 


sued  by  a  company  headed  by  Henry  Wat- 
erson  and  it  is  planned  by  this  organization 
to  issue  subsequent  numbers  at  regular  in- 
tervals for  theatre  orchestras.  In  this  mu- 
sic and  orchestral  arrangement  has  been 
so  scored  that  the  numbers  can  be  played 
with  maximum  effect  by  any  combination 
of  instruments,  large  and  small. 

Special  books  or  organ  music  have  also 
recently  been  available.  These  comprise 
classic,  modern,  characteristic,  marches, 
opera  selections  and  sacred  numbers,  mak- 
ing a  valuable  addition  to  every  organist's 
library. 

D.  Appleton  &  Company,  35  West  32nd  Street,  New 
York  City. 

De  Sylva,   Brown   &  Henderson,  Inc.,   745  Seventh 

Avenue,   New   York,  N.  Y. 
Oliver  Ditson  Company,  179  Tremont  Street,  Boston, 

Mass. 

Donaldson,  Douglas  &  Gumble,  Inc.,  1595  Broadway, 

New  York  City. 
Leo  Feist,  Inc.,  167  N.  Clark  Street,  Chicago,  111. 
Carl  Fisher,  Inc.,  52  Cooper  Square,  New  York  City. 
Harms,  Inc.,  52  W.  45th  Street,  165  Broadway,  New 

York  City. 

Edward   B.    Marks   Music    Company,   225   W.  46th 

Street,  New  York  City. 
Remick    Music    Corporation,    1659    Broadway,  New 

York  City. 

Robbins  Music  Corporation,  799  Seventh  Avenue,  New 
York  City. 

Santly  Bros.,  Inc.,  755  Seventh  Avenue,  New  York 
M.  'wltmark  &  Sons,  1659  Broadway,  New  York,  N.  Y. 
A 

Music  Stands 

music  stands  are  made 
in  a  number  of  styles,  from  those  of  simple 
design  for  smaller  houses  to  more  pretent- 
ious and  ornamental  ones  for  the  elaborate 
theatres. 

There  are  several  very  practical,  up-to- 
date  and  attractive  designs  in  music  stands 
including  the  open,  closed,  semi-closed  and 
resonant  types.  A  popular  open  type  is  one 
in  which  ornamental  bell-shaped  lamp 
shades  are  placed  one  on  each  side  of  the 
music  rack  just  above  the  level  of  the  top 
of  the  music ;  this  type  is  very  practical  for 
musicians  on  account  of  the  unobstructed 
view  it  provides  immediately  over  the  top 
of  the  music  sheet;  its  simple  lines  and 
attractive  appearance  are  unusual  and 
unique. 

Of  the  closed  type  perhaps  a  popular 
kind  is  made  in  an  elaborate  design  with 
lamps  concealed  above  in  the  music  sheet 
compartment. 

Among  the  newest  is  the  semi-closed 
type  which  has  a  solid  rack  of  the  open  end 
design,  with  a  10-watt  lamp  concealed 
above  the  rack  under  a  triangular  shaped 
shade,  or  hood ;  this  stand  has  also  a  flat 
table  for  the  convenience  of  musicians.  The 
new  resonant  type  is  of  the  closed  design, 
having  two  10-watt  lamps  concealed  in  the 
enclosure  in  which  the,  music  rack  is  placed  ; 
the  resonator  is  beloAv  the  music  rack;  this 
stand  increases  the  volume  and  resonance 
of  the  orchestra  and  eliminates  all  pit  light 
from  about  90  per  cent  of  the  house.  It 
gives  the  musicians  better  light  with  less 
wattage.    Prices  range  from  $15  to  $75. 

Manufacturers  of  music  stands  are  also 
prepared  to  supply  conductor  stands  to  har- 
monize with  the  type  of  music  stand  used. 

J.   H.   Channon    Corporation,    223   W.    Erie  Street, 
Chicago,  111. 

Chicago   Cinema    Equipment   Company,    1736-1754  N. 

Springfield  Avenue,  Chicago,  111. 
Kliegl  Brothers,  321  W.  50th  Street,  New  York  Citv. 
The  Liberty   Music  Stand  Company,   1960  E.  116th 


74 


Better  Theatres  Section 


April  9,  1932 


Needles,  Phonograph 

needles  are  short  slender 
pieces  of  hardened  steel,  pointed  on  one  end, 
which  ride  in  the  grooves  of  a  record.  Be- 
cause of  the  sound  irregularities  in  this 
groove  the  needle  is  set  in  vibration  and 
it  in  turn  operates  a  diaphragm. 

W.  H,  Bagshaw  Co.,  Lowell,  Mass. 

General   Phonograph  Company,  25   W.  45th  Street, 

New  York  City. 
Wall-Kane  Needle  Company,  Inc.,  3922  14th  Avenue, 

Brooklyn,  N.  V. 

A 

Novelties,  Advertising 

Refer  to  ADVERTISING  NOVELTIES 
A 

Oil  Burners 

Refer  to  HEATING  SYSTEMS,  OIL 
A 

Orchestra  Lifts 

Refer  to  LIFTS  AND  ELEVATORS  for 
ORCHESTRA,  ORGAN  AND  STAGE 

A 

Organs 

IT  is  hardly  necessary 
here  to  call  attention  to  the  ever  grow- 
ing importance  of  organ  music  in  theatres. 
Next  to  the  film  and  projection  machines, 
the  organ  today  is  a  recognized  necessity 
and  a  proven  box  office  attraction.  Vir- 
tually every  phase  of  the  organ's  place 
and  use  in  theatres  has  been  discussed  in 
numerous  articles  in  Better  Theatres. 

Space  here  will  not  permit,  nor  is  it 
desirable,  that  a  lengthy  discussion  of  organ 
and  organ  music  be  given.  It  is  in  order  to 
call  attention,  however,  to  several  facts  in 
connection  with  organs  that  are  of  more  or 
less  recent  development.  One  of  these  is 
the  location  of  the  organ  grilles.  While 
these  have  been  conspicuous  in  the  past, 
usually  on  either  side  of  the  stage  opening 
a  number  of  theatres  are  now  placing  the 
organ  grille  in  the  ceiling,  directly  in  front 
of  the  center  of  the  proscenium.  At  the 
Roxy  theatre  in  New  York  the  organ 
chambers  are  located  beneath  the  stage. 

Mounting  the  organ  console  on  an  ele- 
vator so  that  the  organist  may  be  brought 
into  full  view  of  the  audience  during  a  solo 
is  another  comparatively  recent  feature  that 
is  winning  great  vogue.  Double  consoles 
are  now  used  in  a  number  of  theatres. 

In  the  purchase  of  an  organ  the  theatre 
owner  should  make  sure  that  the  instru- 
ment is  built  for  theatre  work. 

In  the  main,  aside  from  detail  considera- 
tions, the  important  thing  to  bear  in  mind 
in  the  purchase  of  a  theatre  organ  is  wheth- 
er or  not  the  instrument  is  designed  and 
built  to  meet  theatre  requirements.  De- 
mands upon  an  organ  to  be  used  in  a  the- 
atre and  in  a  church,  for  example,  are 
obviously  at  variance.  The  result  is  that 
organs  for  theatres  are  built  along  exacting 
lines,  expressly  for  the  work  they  are  in- 
tended to  perform. 

Maxcy-Barton  Organ  Company,  314  Mailers  Building, 
Chicago,  111. 

Geo.  Kilgen  &  Sons,  Inc.,  4016  N.  Union  Boulevard, 

St.   Louis,  Mo. 
W.   W.   Kimball   Company,  308  S.   Wabash  Avenue, 

Chicago,  111. 

The  Link  Organ  Company,  Binghamton,  N.  Y. 
Marr  &  Colton  Company,  Warsaw,  N.  Y. 
Page  Organ  Company,  519  N.  Jackson  Street,  Lima, 
O. 

The    Rudolph     Wurlitzer   Company,    121    E.  Fourth 
Street,  Cincinnati,  O. 


Organ  Blowers 

THE  ORGAN  BLOWER  is  an 

important  piece  of  equipment,  and  is  man- 
ufactured in  sizes  suitable  for  organs  of  all 
types.  They  may  be  obtained  in  units  rang- 
ing from  1/6  h.p.  to  75  h.p.,  which  are 
multi-stage,  multi-pressure  machines.  These 
machines  are  made  so  as  to  give  the  proper 
wind  supply  for  the  size  organ  for  which 
it  is  desired. 

Kinetic  Engineering  Company,  Landsdowne,  Pa. 

Spencer  Turbine  Company,   Hartford,  Conn. 

Zephyr  Electric  Organ  Blower  Company,  Orrville,  O. 

A 

Organ  Chimes 

THE  THEATRE  ORGAN,  in 

the  range  of  musical  instruments  which  it 
reproduces,  is  orchestral  in  performance. 
Perhaps  no  musical  instrument  is  as  re- 
sponsive to  the  human  touch.  Chimes,  ma- 
rimbas, harps,  vibra-harps,  celestes,  xylo- 
phones, bells,  glockenspiels — the  range  of 
instruments  is  limited  only  by  the  price  of 
the  instrument  installed.  And  each  instru- 
ment must  be  as  finely  constructed  as  the 
instruments  used  by  the  orchestra. 

J.  C.  Deagon,  Inc.,  1770  Berteau  Avenue,  Chicago,  111. 
The  Kohler-Liebich    Company,    Inc.,    3549-53  Lincoln 
Aven'ue,  Chicago,  111. 

A 

Organ  Heaters 

reaction  upon  organ 
music  and  the  instrument  itself  of  cold 
weather  and  dampness  has  led  to  the  de- 
velopment of  organ  chamber  heaters  which 
keep  the  temperature  in  the  chamber  at  a 
uniform  degree,  preventing  loss  of  pitch, 
and  deterioration  of  the  organ.  Electric 
heaters  with  thermostat  control  are  used 
for  this  purpose.  Organ  chambers  are  usu- 
ally tuned  at  a  temperature  of  from  65  to 
75  degrees.  If  the  temperature  is  allowed 
to  drop  10  degrees  below  the  tuning  tem- 
perature the  metal  pipes  become  flat  by  a 
quarter  or  half  tone.  A  10  degree  rise  above 
the  tuning  temperature  will  cause  the  same 
pipes  to  become  sharp  and  further  rise  puts 
many  of  them  out  of  pitch.  The  effect  of 
dampness  is  to  cause  a  swelling  and  con- 
sequent deterioration  of  wooden  chests, 
pipes  and  other  parts  in  the  chambers. 

Since  organ  chambers  are  not  standard 
in  size  the  amount  of  heating  equipment 
must  be  determined  for  each  chamber.  The 
larger  the  chamber  or  the  greater  the  area 
exposed  outside  walls,  the  larger  must  be 
the  wattage  of  the  heater  installed.  Heaters 


Motion  Picture  Patents  My  Specialty 

PATENTS 

William  N.  Moore 

Patent  Attorney 

Loan   and  Trust  Building 
Washington,  D.  C 

The  first  important  step  is  to 
learn  whether  you  can  obtain  a 
patent.  Please  send  sketch  of  your 
invention  with  $10,  and  I  will 
examine  the  pertinent  U.  S.  patents 
and  inform  you  whether  you  are 
entitled  to  a  patent,  the  cost  and 
manner  oi  procedure.  Personal 
attention.    Established  35  years. 

Copyright  your  play  $5.00 
Trade-Mark  your  goods  or  titles  $30.00 


should  be  mounted  near  the  bottom  of  ex- 
posed or  outside  wall  so  that  rising  warm 
air  from  heater  will  counteract  the  de- 
scending columns  of  chilled  air.  Thermo- 
stats should  be  located  at  the  point  the  best 
circulation  takes  place  and  out  of  reach 
of  direct  heat  from  heaters. 

Organ  loft  heaters  may  be  so  constructed 
as  to  deflect  the  heat  back  to  the  floor  of 
the  organ  chamber,  allowing  the  hot  air 
to  mushroom  out  before  rising  through  the 
organ  mechanism.  This  is  accomplished 
by  a  hooded  top. 

In  large  theatres  operating  afternoon  and 
evening,  heaters  are  usually  left  in  opera- 
tion 24  hours.  In  smaller  houses  they 
may  be  disconnected  when  the  show  is  over 
and  started  again  by  simply  throwing  a 
switch  when  needed. 

Automatic  Electric  Heater  Company,  1706  Race 
Street,  Philadelpjhia  Pa. 

Kausalite  Manufacturing  Company,  8129  Rhodes  Ave- 
nue, Chicago,  111. 

Minneapolis  Honeywell  Regulator  Co.,  Minneapolis, 
Minn. 

The  Prometheus  Electric  Corporation,  356  W.  13th 
Street.  New  York  City. 

A 

Organ  Lifts 

Refer  to  LIFTS  AND  ELEVATORS  for 
ORCHESTRA,  ORGAN  AND  STAGE 
A 

Organ  Slides 

Refer  to  SLIDES 
A 

Ornamental  Fountains 

ornamental  fountains 
are  invariably  places  of  interest  in  the  the- 
atre. In  addition  to  their  decorative  value 
they  create  a  desirable  atmosphere  of  cool- 
ness in  the  summer  time  through  the  sound 
of  the  trickling  water  as  it  falls  into  the 
base  of  the  fountain. 

Ornamental  fountains  may  be  obtained 
in  many  sizes  and  in  many  forms.  The 
water  pressure  is  supplied  by  a  small  pump 
operated  from  light  socket  current,  the 
same  water  being  used  over  again  in  most 
instances. 

Barker  Brothers,  Seventh  Street,  Flower  and  Fi- 
gueroa,  Los  Angeles,  Calif. 

Batchelder- Wilson  Company,  2633  Artesian,  Los  An- 
geles, Cal. 

The  Crane  Company,  836  S.  Michigan  Avenue,  Chi- 
cago, 111. 

Kliegl  Brothers,  321  W.  50th  Street,  New  York  City. 

Rundle-Spence  Manufacturing  Company,  52  Second 
Street,    Milwaukee,  Wis. 

The  Halsey  W.  Taylor  Company,  Warren,  O. 

The  Voigt  Company,  1743  N.  12th  Street,  Philadel- 
phia, Pa. 

A 

Ornamental  Bronze  and  Iron  Work 

Refer  to  BRONZE  AND  IRON  WORK 
A 

Paint,  Plastic 

Refer  to  PLASTIC  PAINT 
A 

Paint,  Screen 

A  paint  for  refining  a 
screen  surface.  This  paint  comes  in  flat 
white  and  metallic.  Five  pounds  of  flat 
white  is  sufficient  to  coat  a  9x12  screen 
with  cwo  coats.  Prices  range  from  $1.75 
to  $3.50. 

Da-Lite  Screen  Company,  2715  N.  Crawford  Avenue, 
Chicago,  111. 

Walker-American  Corporation,  800  Beaumont  Street, 
St.  Louis,  Mo. 

A 

Panel  Boards 

with  lights  playing  such 
a  prominent  part  in  the  operation  of  a  the- 


April  9,  1932 


Motion  Picture  Herald 


75 


atre,  the  theatre  owner  must  look  to  his 
lighting  equipment  for  consistent  service. 
The  panel  board  with  its  multi-circuits  and 
its  easy  accessibility  gives  to  the  theatre  a 
lighting  system  which  is  endurable,  elastic 
and  efficient. 

Frank  Adam  Electric  Company,  3650  Windsor  Ave- 
nue, St.  Louis,  Mo. 

Belson  Manufacturing  Company,  800  Sibley  Street, 
Chicago,  111. 

Bull  Dog  Electric  Products  Company,  7610  Joseph 
Campeau  Street,  Detroit,  Mich. 

The  Cleveland  Switchboard  Company,  2925  E.  79th 
Street,  Cleveland,  O. 

General  Electric  Company,  1  River  Road,  Schenec- 
tady, N.  Y. 

Hoffmann-Soons,  387  First  Avenue,  New  York,  N.  Y. 
Hub     Electric     Company,    2225    W.    Grand  Avenue, 
Chicago,  111. 

Major  Equipment  Company,  4603  Fullerton  Avenue, 
Chicago,  111. 

The    Trumbull    Electric    Manufacturing  Company, 

Plairiville,  Conn. 
Westinghouse    Electric    &   Manufacturing  Company, 

East  Pittsburgh,  Pa. 

A 

Paper  Drinking  Cups 

Refer  to  DRINKING  CUPS,  PAPER 

A 

Paper  Towels 

Refer  to  TOWELS,  PAPER 
A 

Paste,  Poster  and  Labelling 

LENDING  to  efficiency  in  a 
theatre  organization  is  a  prepared  wheat 
powder,  which,  when  mixed  with  cold 
water,  mixing  easily  and  offering  an  ad- 
hesive paste  for  all  types  of  poster  billing. 

Hewes- Gotham  Company,  520  W.  47th  Street,  New 
York,  N.  Y. 

Arthur  S.  Hovt  Company,  90  Broadway,  Xew  York 
City.  ^ 

Peanut  Roasters  and  Popcorn  Machines 

Refer  to  POP  CORN  MACHINES 
A 

Perfumed  Disinfectants 

Refer  to  DISINFECTANTS,  PER- 
FUMED 

A 

Perfumes  and  Perfumers 

disagreeable  odors  are 
unfortunately  a  usual  concomitant  of 
crowds,  particularly  in  such  compact  en- 
closures as  the  motion  picture  auditorium. 
These  odors  may  be  effectively  eliminated 
by  the  use  of  highly  aromatic  perfumes, 
method  of  diffusion  is  the  simple  one  of 
which  are  diffused  throughout  the  air.  One 
placing  the  perfume  in  decorative  cones, 
resembling  a  vase,  at  various  places  along 
the  walls.  These  cones  are  made  of  clay 
and  readily  absorb  the  perfume,  which  may 
be  said  to  saturate  the  cones,  and  the  odor 
radiates  from  the  latter  to  quite  a  large 
area  beyond. 

Another  widely  used  method  is  to  spray 
the  air  with  a  perfume  at  suitable  intervals. 

A  trifle  less  simple  and  perhaps  more 
effective  method  is  that  of  placing  perfume 
in  a  disseminator  located  at  the  ventilating 
fan  so  that  the  evaporated  liquid  or  solidi- 
fied perfume  will  carry  its  fragrance 
through  the  auditorium  along  with  the 
fresh  air. 

Prices  vary  from  50  cents  for  the  vase- 
disseminators,  to  $2.50  for  the  ventilating 
system  disseminators.    A  variety  of  odors 


are  obtainable  at  from  several  dollars  to 
$7.50  per  pound. 

The  Huntington  Laboratories,  Inc.,  Huntington,  Ind. 
West  Coast  Perfume  Corporation,  7425  Sunset  Boule- 
vard, Hollywood,  Calif. 

A 

Phonograph  Motors 

phonograph  motors  are 
small  motors  that  drive  the  turntable  of  a 
phonograph  or  non-synchronous  device. 
These  replace  the  spring  motor  that  re- 
quires winding.  Some  motors  are  universal 
and  work  in  110  volts,  60  cycles,  or  most 
any  lighting  circuit.  Others  work  on  A. 
C.  current  only  and  are  designed  for  fre- 
quency ranges  which  the  purchaser  must 
specify. 

Bodine  Electric  Company,  2254  W.  Ohio  Street,  Chi- 
cago, 111. 

J.  A.  Fischer  Company,  Inc.,  393  Seventh  Avenue, 
New  York  City. 

General  Electric  Company,  1  River  Road,  Schenec- 
tady, N.  Y. 

The  Imperial  Electric  Company,  Akron,  O. 

A 

Phonograph  Turntables 

phonograph  turntables 
are  metal  rotating  discs  on  which  the  rec- 
ords are  placed  for  reproduction.  These 
discs  are  rotated  by  phonograph  motors, 
either  spring  or  electric,  and  have  a  device 
to  regulate  the  running  speed.  The  tops 
of  these  discs  are  covered  with  a  velvety 
fabric  to  eliminate  danger  of  scratching  the 
record.  Alongside  the  turntable  is  a  sup- 
porting arm  that  carries  the  needle. 

Bodine  Electric  Company,  2254  W.  Ohio  Street,  Chi- 
cago, 111. 

Ferrand  Manufacturing  Company,  Inc.,  Metropolitan' 
Building,  Long  Island  City,  N.  Y. 

A 

Photoelectric  Cells 

THE    FUNCTIONS    of  the 

photoelectric  cell  in  sound  installations  is 
well  known  to  exhibitors  who  are  showing 
talking  pictures.  These  important  cells 
have  now  been  brought  up  to  a  high  state 
of  perfection,  having  high  sensitivity  and 
long  life.  Photoelectric  cells  are  available 
in  various  sizes  and  the  usual  price  range 
is  from  $15  up. 

Arcturus    Radio    Company,    255    Sherman  Avennue, 

Newark,   N.  J. 
Cable   Radio   Tube    Corporation,    84-90   North  Ninth 

Street,  Brooklyn,  N.Y. 
Herman  A.  DeVry,  55  E.  Wacker  Drive,  Chicago,  111. 
Duovac  Radio  Tube  Corporation,  360  Furmart  Street, 

Brooklyn,  N.  Y. 
G-M    Laboratories,    Inc.,    1731-35    Belmont  Avenue, 

Chicago,  111. 

Marvin  Radio  Tube  Corporation,  76  Court  Street, 
Irvington,   N.  J. 

Q.  R.  S.-Neon,  Inc.,  4827  So.  Kedzie  Avenue,  Chi- 
cago, 111. 


Replacement  parts  for 

Powers -Simplex  Projectors 

15  years  experience  in  building  pre- 
cision machinery  and  motion  picture 
parts  enables  us  to  guarantee  your 
complete  satisfaction  on  gears,  sprock- 
ets, film  rollers,  studs,  shafts,  screws, 
springs,  etc.  Any  part  sent  for  inspec- 
tion at  our  expense.  Write  for  our 
new  catalogue  listing  over  1,500  dif- 
ferent parts.  Ask  about  our  special 
discount  to  reputable  firms.  Quality — 
price — service.  You  can't  beat  it  when 
it's  from 

Motion  Picture  Machine  Co. 

C.  F.  HUSSEY,  Pres. 
3110  Lisbon  Ave.         Milwaukee,  Wis. 


Sylvania  Products  Company,  Emporium,  Pa. 
Telephoto    &    Television    Corporation,    133-135  West 

19th  Street,   New  York  City. 
Western    Electric    Company,    250   West    57th  Street, 

New   York,   N.  Y. 

A 

Photoframes 

THESE     ARE     CARRIED  as 

standard  stock  in  sizes  11x14  and  22  x  28 
to  accommodate  photographs  furnished 
with  film  features.  Prices  range  from  75c 
to  $1.50.     Carried  by  all  supply  dealers. 

A 

Pianos 

pianos  vary  in  size  and 
type,  depending  upon  the  use  to  which  each 
is  to  be  put.  Both  upright  and  baby  grand, 
reproducing  and  non-producing  pianos, 
are  widely  used  in  theatres  as  entertain- 
ment and  to  accompany  the  picture.  The 
use  of  pianos  on  the  mezzanine  of  the  the- 
atre is  becoming  more  and  more  general. 
The  larger  theatres  will  have  as  many  as 
six  and  eight  pianos  as  a  part  of  the  per- 
manent equipment. 

The  Baldwin  Piano  Company,  142  W.  Fourth  Street, 

Cincinnati,  O. 
W.   W.   Kimball   Company,   308  S.   Wabash  Avenue, 

Chicago,  111. 
The  Link  Company,  Inc.,  Binghamton.   N.  Y. 
The    Rudolph    Wurlitzer   Company,    121    E.  Fourth 

Street,   Cincinrfati,  O. 

A 

Piano  Trucks 

THE     THEATRE  TODAY 

must  operate  on  an  efficient  basis.  Its  costly 
equipment  must  be  guarded  against  inad- 
vertent damage.  Equipment,  also,  must  be 
moved  from  one  section  of  the  theatre  to 
another.  To  accomplish  these  tasks,  a  the- 
atre should  be  amply  equipped  with  time- 
saving,  safety-saving  and  utility-saving  de- 
vices. The  piano  truck  is  a  guard  against 
damage  to  the  piano  or  organ  which  must 
be  moved  about  the  theatre  stage  or  other 
parts. 

The  J.  H.  Channon  Corporation,  222  W.  Erie  Street, 
Chicago,  111. 

A 

Picture  Sets 

picture  sets  in  non-pre- 
sentation  houses  are  usually  changed  sea- 
sonably or  prepared  for  holiday  programs 
and  special  events.  Theatres  offering  pre- 
sentation acts  make  it  a  point  to  change 
weekly  the  effects  surrounding  the  picture 
screen. 

Draperies  and  other  equipment  neces- 
sary to  the  production  of  an  artistic  stage 
setting  are  readily  obtainable. 

Novelty    Scenic   Studios,    340    W.    41st    Street,  New 

York  City. 
Tiffin  Scenic  Studios,  Tiffin,  O. 

Volland  Scenic  Studios,  3737  Cass  Street,  St.  Louis, 
Mo. 

A 

Pipe  Organs 

Refer  to  ORGANS 
A 

Plastic  Paint 

plastic  paint  is  exten- 
sively used  for  decorating  auditorium  walls, 
lobbies  and  foyers  of  theatres.  With  this 
paint  almost  any  sort  of  rough  texture  can 
be  developed  from  the  most  refined  stipple 
to  the  shaggiest  Spanish  palm  finish.  Sand 
swirl,  two-tone  and  other  effects  can  also 


76 


Better  Theatres  Section 


April  9,  1932 


be  obtained  in  a  number  of  colors  and  color 
combinations. 

Plastic  paint  comes  in  the  form  of  a 
white  powder.  Before  application  it  is 
mixed  with  water;  sometimes,  also,  with 
coloring  matter.  It  may  be  tinted  with 
dry  colors  before  application,  or  the  plastic 
paint  may  be  sized  and  then  glazed  with 
an  oil  glaze  tinted  with  oil  colors.  It  may 
be  applied  on  any  type  of  surface  and  when 
thus  properly  applied  and  treated  it  can 
be  washed  from  time  to  time  with  soap  and 
water. 

In  the  decoration  of  theatres  today,  the 
use  of  plastic  paint  opens  up  a  new  field  of 
expression  to  the  architect  and  decorator. 
It  is  not  only  applicable  in  many  striking 
and  unusual  texture  effects  to  walls  and 
ceilings,  and  in  remarkably  beautiful 
blended  color  combinations — but  it  is  also 
adaptable  to  many  unique,  original  and 
conventional  treatments.  It  can  be  used 
in  panels  and  frescoes,  in  sgraffito  and  re- 
lief work.  Sprayed  with  bronze  or  alumi- 
num powder  over  a  richly  colored  back- 
ground, it  produces  gorgeous  gold  and  sil- 
ver effects. 

Architectural  Decorating  Company,  1600  S.  Jefferson 
Street,  Chicago,  111. 

Architectural  Plastering  Company,  624-26  First  Ave- 
nue,  New  York  City. 

The  Craftex  Company,  37-39  Antwerp  Street,  Brighton 
Station,  Boston,  Mass. 

Hockaday,  Inc.,  1823  Carroll  Avenue,  Chicago,  111. 

H.  B.  Wiggin's  Sons  Company,  Bloomfield,  N.  J. 

A 

Plumbing  Fixtures 

every  part  of  the  the- 
atre should  be  in  keeping  with  the  general 
architectural  beauty  of  the  theatre.  Also, 
those  parts  of  construction  which  are  under 
cover  of  plaster  and  other  exterior  cover- 
ings must  meet  the  requirements  of  build- 
ing codes.  The  value  of  hidden  fittings 
of  high  quality  cannot  be  too  strongly 
stressed  as  a  factor  in  efficient  and  econom- 
ical theatre  operations.  Included  in  these 
specifications  are  plumbing  fixtures,  both 
exposed  and  concealed. 

Plumbing  fixtures  play  an  important 
part,  both  in  the  decorating  scheme  of  a 
theatre  and  the  cost  of  insurance.  They 
should,  therefore,  be  investigated  by  the 
theatre  owner,  remembering  that  they  may 
be  had  in  both  white  and  in  colors,  and 
with  various  distinguishing  sanitary  fea- 
tures. 

The  Crane  Company,  836  S.  Michigan  Avenue,  Chi- 
cago, 111. 
Kohler  Company,  Kohler,  Wis._ 

Standard  Sanitary  Manufacturing  Company,  Besse- 
mer Building,  Pittsburgh,  Pa. 

A 

Pop  Corn  Machines 

pop  corn  machines  offer 
an  excellent  opportunity  for  theatres  to  in- 
crease their  revenue,  according  to  informa- 
tion from  exhibitors  who  are  operating 
them.  One  exhibitor  states  that  in  one 
week  he  cleared  $59  with  a  corn  popper 
in  his  lobby.  Figures  provided  by  another 
exhibitor  state  that  in  six  months  he  took 
$967.91,  out  of  which  his  expenses  were 
$296.94,  leaving  a  profit  of  $670.97.  One 
theatre  circuit  in  the  east  is  using  pop  corn 
machines  at  five  or  its  houses. 

Pop  corn  machines  may  be  had  in  a  num- 


ber of  sizes  and  styles,  ranging  from  small 
models  to  elaborate  machines  which  also 
include  peanut  warming  facilities. 

Burch  Sales  Company,  142  Wyandotte  Street,  Kansas 
City,  Mo. 

C.^Cretors  &  Company,  612  W.  22nd  Street,  Chicago, 

Dunbar  Company,  2652  W.  Lake  Street,  Chicago,  111. 
Holcomb  &  Hoke  Manufacturing  Company,  Indian- 
apolis, Ind. 

Kirfgery  Manufacturing  Company,  420  E.  Pearl  Street, 

Cincinnati,  O. 
Star  Manufacturing  Company,  4477  Finney  Avenue, 

St.  Louis,  Mo. 
Talbot  Manufacturing  Company,  121  Chestnut  Street, 

St.  Louis,  Mo. 

A 

Portable  Projectors 

PORTABLE  PROJECTORS  are 

motion  picture  projection  machines  which 
are  designed  to  be  set  up  only  temporarily 
and  not  for  permanent  installation  in  a 
regular  theatre,  as  a  rule,  although  used 
there.  They  are  particularly  adapted  for 
use  in  schools,  clubs,  etc.,  and  may  be  ob- 
tained for  installation  in  connection  with 
leading  makes  of  sound  equipment  or  with 
sound  apparatus  built  in.  There  is  a  model 
with  a  heavy  pedestal  for  permanent  in- 
stallation. 

Semi-Portable  projectors  are  standard 
motion  picture  machines  which  may  be 
utilized  for  either  temporary  or  permanent 
installations.  That  is  to  say,  these  ma- 
chines, while  sturdily  constructed,  are  com- 
paratively light  in  weight  and  may  be 
moved  from  room  to  room  or  from  one 
building  to  another.  Specially  designed 
carrying  cases  are  also  provided  at  slight 
additonal  cost  for  convenience  in  trans- 
porting for  longer  distances.    For  perma- 


NO  MORE  CELL  WORRIES 


T  E  L  E  P  H  O  T  O 
PHOTOELECTRIC  CELLS 

A  Telephoto  cell  is  not  merely  another 
variety  of  cell — designed  to  sell  in  a 
competitive  market.  It  is  constructed  of 
tested  materials  by  master  craftsmen 
and  is  the  final  result  of  serious  compu- 
tation in  this  field  by  our  laboratory 
technicians.  Its  high  speed  affords  ac- 
tion which  literally  is  "quick  as  a  flash." 

Made  in  al!  types  and  shapes 
Pamphlet  on  request. 

Telephoto  &  Television  Corp. 

133-135  West  19th  St. 
NEW  YORK 


nent  installations,  the  model  with  the 
heavy  pedestal  no  doubt  has  its  advantages. 
Sound  apparatus  specially  constructed  for 
portable  machines  is  available. 

The  Ampro  Corporation,  545  Fifth  Avenue,  New  York 

City. 

Bell  &  Howell  Company,  1801  Larchmont  Avenue, 
Chicago,  111. 

Q.  R.  S.-Neon,  Inc.,  4827  So.  Kedzie  Avenue,  Chi- 
cago, 111. 

The  Holmes  Projector  Company,  1815  Orchard  Street, 
Chicago,  111. 

Royal   Zenith    Projectors,   Inc.,   33   W.    60th  Street, 

New  York  City. 
Victor   Animatograph   Corporation,   Davenport,  la. 
Safety   Projector   Company,   310   W.   Second  Street, 

Duluth,  Mirfn. 

A 

Poster  Frames 

Refer  to  FRAMES,  POSTER 
A 

Poster  Paste 

Refer  to  PASTE,  POSTER  AND 
LABELING 
A 

Pottery,  Decorative 

THE  theatre,  properly 
proportioned  architecturally,  requires  al- 
most meticulous  care  in  decoration.  Be- 
cause of  the  volume  of  floor  space  and  wall 
space,  decorative  pieces  are  imperative.  Pro- 
duced for  this  purpose  is  a  pottery  ware 
which  fulfills  all  artistic  requirements, 
whether  the  decorative  scheme  be  period  or 
modern. 

Cambridge-Wheatley  Tile  Company,  1601  Woodburn 
Avenue,  Covington,  Ky. 

The  Rookwood  Pottery  Company,  Mt.  Adams,  Cin- 
cinnati, O. 

A 

Poster  Lights 

THESE       ARE  TUBULAR 

shaped  reflectors  to  be  fastened  to  the  poster 
frame  for  illuminating  poster  displays. 
They  come  completely  wired,  with  bracket 
for  attaching.    Prices  range  from  $16  up. 

Kliegl  Brothers,  321  W.  50th  Street,  New  York. 

Metal  Products,  Inc.,  1434  N.  Fourth  Street,  Mil- 
waukee, Wis. 

The  Voigt  Company,  1743  N.  12th  Street,  Philadel- 
phia, Pa. 

A 

Poster  Projectors 

these  machines  are 
projectors  operated  similarly  to  steroptic- 
ons,  except  that  instead  of  employing  trans- 
parent slides,  matter  printed  on  opaque 
surfaces  can  be  projected  upon  a  screen. 
They  are  used  in  the  making  of  posters 
for  lobby  displays  and  similar  purposes. 
The  artist  projects  a  drawing  or  photo- 
graph from  a  press  sheet  or  other  pre- 
pared advertising  matter,  upon  the  surface 
on  which  he  is  to  make  his  own  drawing, 
controlling  the  image  size  by  moving  the 
projector  nearer  to  or  farther  from  the 
objective.  The  system  of  mirrors  and  lenses 
in  the  projector  gives  an  image  of  the 
same  direction  and  proportions  as  those  of 
the  original.  The  artist  then  merely  traces 
along  the  projected  lines,  filling  in  the 
colors  as  indicated. 

Poster  projectors  usually  allow  the  use 
of  original  subjects  as  large  as  six  or  seven 
inches  long  by  five  or  six  inches  high.  Sub- 
jects larger  than  that  can  be  projected  and 
copied  in  sections. 

Bausch  and  Lomb  Optical  Co.,  Rochester,  N.  Y. 
Clearoscope   Company,   Racine,  Wis. 
F.  D.  Kees  Manufacturing  Company,  Beatrice,  Neb. 
A  &  B  Smith  Comparry,  63  Smithfield  Street,  Pitts- 
burgh, Pa. 


April  9,  1932 


Motion  Picture  Herald 


77 


Power  Plants 

Refer  to  LIGHTING  AND  POWER 
PLANTS 
▲ 

Programs 

UNUSUAL  PROGRESS  has 
been  made  in  the  publication  of  theatre  pro- 
grams in  the  past  few  years.  Today  the 
program  is  one  of  the  outstanding  adver- 
tising mediums  of  the  motion  picture  house. 
It  goes  into  the  home,  where  it  is  perused 
by  the  family. 

In  obtaining  programs  the  exhibitors  need 
only  specify  the  names  of  the  attractions 
and  the  dates.  Within  eight  hours  pro- 
grams containing  effective  copy,  suitably  il- 
lustrated, are  completed.  This  is  possible 
through  the  efficiency  of  highly  organized 
and  ably  manned  printing  plants  devoted 
exclusively  to  this  work.  Copy  provided 
in  theatre  programs  carries  a  well  balanced 
selling  "punch"  creating  a  desire  to  see  the 
attractions.  The  programs  are  amply  illus- 
trated and  complete  facts  concerning  stars, 
players,  author  and  other  matters  of  inter- 
est are  included. 

In  the  dissemination  of  theatre  programs 
many  theatres  have  regular  lists  of  patrons 
to  whom  programs  are  mailed  each  week 
while  others  distribute  the  programs  to  pa- 
trons as  they  leave  the  theatre. 

Prominent  concerns  specializing  in  this 
work  are : 

Exhibitors  Printing  Service,  711  S.  Dearborn  Street, 
Chicago,  111. 

Filmack  Trailer  Company,  730  S.  Wabash  Avenue, 
Chicago,  111. 

National  Program  &  Printing  Company,  729  S.  Wa- 
bash Avenue,  Chicago,  111. 

Savoy  Reeland  Printing  Corporation,  630  Ninth  Ave- 
nue, New  York  City. 

Showman's  Press,  6309  Yale  Averrue,  Chicago,  Illinois. 

Star  Program  Company,  1799  Jerome  Avenue,  New 
York  City. 

▲ 

Program  Covers 

construction  of  bigger 
and  better  theatres  has  developed  a  demand 
for  a  higher  class  of  advertising.  Offset 
color  program  covers  are  representative  of 
the  efforts  of  theatre  owners  toward  in- 
creasing artistry  and  dignity  in  their  ad- 
vertising. These  colored  program  covers 
are  highly  artistic  and  colorful.  The  fact 
that  they  are  extensively  used  has  enabled 
production  of  program  covers  of  this  type 
at  a  very  reasonable  cost,  considering  their 
beauty  and  effectiveness.  In  fact,  the  use 
of  program  covers  has  enabled  exhibitors  to 
attain  a  highly  desirable  individuality  in 
this  phase  of  their  advertising.  These  pro- 
gram covers  combine  all  the  elements  of  a 
program  announcement  with  the  necessary 
distinctive  features  of  a  high  class  house 
organ.  Prices  range  from  $3  per  thousand 
to  $7  per  thousand,  depending  on  size  of 
cover. 

The  Hennegan  Company,  311  Genesee  Street,  Cin- 
cinnati, O. 

▲ 

Projection  Booths  and  Equipment 

the  projection  room,  or 
booth,  because  of  the  fact  that  it  is  one  of 
the  nerve  centers  of  the  motion  picture  the- 
atre, is  becoming  standardized.  Not  in 
size,  naturally,  but  in  general  construction, 
and  the  high  standard  of  equipment,  etc. 


The  projection  booth,  because  of  the  very 
nature  of  the  purpose  it  serves,  must  be 
fireproof  and  ideally  ventilated.  Though 
standardized  in  the  general  meaning  of  the 
word,  the  booth,  in  its  placement,  construc- 
tion and  equipment,  should  have  individual 
treatment  for  each  theatre.  The  skilled 
projection  engineer  should  be  consulted  on 
this  vital  phase  of  motion  picture  presen- 
tation. 

There  are  many  things  to  keep  in  mind 
in  the  purchase  of  projection  room  equip- 
ment. Certain  parts  of  this  equipment 
must  conform  to  the  building  codes,  it  must 
be  practical,  it  must  satisfy  the  projection- 
ist and  it  must  lend  itself  to  better  projec- 
tion. It  is  wise  in  a  majority  of  instances 
to  consult  a  skilled  projectionist  before  pur- 
chasing this  equipment,  for  his  knowledge 
of  completeness  and  product  is  broad.  The 
projection  booth  today  is  an  efficiency  room 
with  an  expert  in  charge,  and  the  equip- 
ment purchaser  should  be  selected  with  that 
in  mind. 

The  design  and  layout  of  the  projection 
room  should  have  the  careful  attention  of 
the  architect  or  builder  at  the  time  the 
plans  for  the  theatre  are  being  prepared. 
The  co-operation  of  projection  machine 
manufacturers  or  their  distributors  can 
profitably  be  called  into  use  in  the  planning 
of  a  projection  room  and  in  considering  its 
equipment.  A  number  of  instances  are 
known  where  the  design  of  the  projection 
room,  relegated  to  last-minute  consideration 
by  the  architect  or  owner,  has  necessitated 
expensive  remodeling  when  it  has  been 
found  that  beams  and  other  constructional 
features  made  proper  projection  impossible. 

The  desirable  projection  room  may  vary 
in  size  but  to  acommodate  two  projectors, 
it  should  be  at  least  15  feet  by  10  feet,  with 
12  foot  ceiling.  This  size  will  also  care 
for  a  spotlight  and  slide  dissolver.  By  all 
means  toilet  facilities  should  be  provided 
and  a  shower  bath  is  highly  desirable. 

For  construction,  a  floor  of  6  inch  cement 
slab  is  recommended  with  4  inch  tile  wall. 
Doors,  windows  and  casings  should  be  of 
steel.  There  should  be  two  entrances  to 
the  booth.  A  room  adjacent  to  the  booth, 
at  least  8  by  8  and  well  ventilated  should 
be  provided  for  the  generator. 

It  is  important  that  in  the  event  of  fire 
the  flame  or  smoke  be  kept  out  of  the  audi- 
torium and  for  this  reason  the  aperture 
on  the  front  wall  of  the  booth  should  be 
lined  with  steel  and  fitted  with  steel  covers 
which  will  automatically  drop  when  a  fu- 
sible link  melts  that  is  over  each  projector, 
releasing  the  aperture  covers. 

Atlas  Metal  Works,  2601  Alamo  Street,  Dallas,  Tex. 
Coxsackie  Holding  Corporation,  Coxsackie,  N.  Y. 
Enterprise  Optical  Manufacturing  Company,  564  W. 

Randolph  Street,  Chicago,  111. 
The  Film  Scale  Company,  203  East  26th  Street,  New 

York  City. 

E.    E.   Fulton   Company,    1018   S.    Wabash  Avenue, 
Chicago,  111. 

Holmes  Projector  Company,  1815  Orchard  Street,  Chi- 
cago, 111. 

International   Projector  Corporation,   90   Gold  Street, 

New  York  City. 
The   National  Theatre   Supply   Company,  92-96  Gold 

Street,  New  York  City. 
O.  K.  Harry  Steel  Company,  2333  Papin  Street,  St. 

Louis,  Mo. 

E.   E.  Southern  Iron  Company,  Kienlaifd  and  Ham- 
burg, St.   Louis,  Mo. 
Westinghouse    Electric    &    Manufacturing  Company, 
East  Pittsburgh,  Pa. 


Projection  Machines 

projectors  here  re- 
ferred to  are  the  standard  non-portable  ma- 
chines designed  for  permanent  installation, 
usually  in  theatres.  It  is  the  expressed  be- 
lief of  theatre  owners  and  projectionists 
that  practically  ideal  projection  is  possible 
with  equipment  available  at  present,  pro- 
vided it  is  in  the  hands  of  a  competent  op- 
erator. Modern  projection  machines  are 
the  result  of  many  years  of  improvement 
and  development  to  meet  the  ever-growing 
requirements  for  the  best  possible  screen 
results. 

Noticeable  in  the  latest  developments  are 
the  efforts  of  the  manufacturers  to  keep 
abreast  of  the  exacting  requirements  for 
projection  in  conjunction  with  sound  re- 
production. A  type  of  shutter  designed  to 
eliminate  the  heat  from  the  film  and  to 
provide  air  currents  tending  to  draw  dust 
and  dirt  from  the  film,  are  among  the  la- 
test developments. 

All  late  model  standard  projectors  are 
either  constructed  specially  for  sound  pic- 
ture projection  or  are  readily  adapted  to 
any  make  or  model  of  sound  apparatus, 
either  for  sound-on-disc  or  sound-on-film. 
The  latter  method,  due  to  greater  thickness 
and  density  of  film  requires  the  use  of  much 
more  amperage  at  the  arc  and  this  factor 
has  been  met  with  lamps  and  lamphouses 
of  greater  illuminative  output  capacity. 
Also  the  use  of  the  perforated  sound  screen 
has  to  a  very  great  extent  added  to  the 
necessity  of  greater  illumination.  Moving 
picture  projectors  are  now  constructed 
more  acurately  and  sturdily  than  ever  be- 
fore due  to  the  more  exacting  requirements 
of  talking  picture  projection  and  greater 
area  of  picture  surfaces. 

While  thousands  of  dollars  are  fre- 
quently spent  in  many  other  departments 
of  the  theatre  an  apparent  indifference  to 
the  importance  of  the  best  possible  projec- 
tion has  been  shown  by  too  many  theatre 
owners  in  the  past.  Fortunately,  this  at- 
titude is  undergoing  a  very  marked  change 
and  projection  is  beginning  to  receive  due 
attention. 

The  motion  picture  theatre,  despite  the 
many  trimmings  connected  with  its  con- 
struction today,  offers  to  the  public  as  its 
chief  attraction  the  film  story  on  the  screen. 
Even  sound  has  not  made  clarity  of  image 
less  important.  That  the  projected  image 
should  be  as  bright  and  steady  as  it  is  pos- 
sible to  produce  by  modern  machinery  and 
engineering  skill  goes  without  saying. 

One  of  the  handicaps  to  the  securing  of 
proper  projection  in  the  past  has  been  in 
the  delay  given  this  phase  of  the  theatre 
at  the  time  plans  for  the  house  are  made. 
In  a  measure  responsibility  for  this  may  be 
placed  with  the  architect  who,  in  his  de- 
sire to  create  a  palace  of  beauty  and  gran- 
deur has  apparently  failed  to  consider  that 
such  facilities  are  without  purpose  unless 
the  thing  which  the  public  pays  its  money 
to  see — the  picture  on  the  screen — is  of  a 
quality  to  produce  the  highest  type  of  en- 
tertainment. 

It  is  not  the  desire  nor  the  intention  here 
to  go  into  any  technical  details  concerning 
projection   machines.   It  is  rather  aimed 


78 


Better  Theatres  Section 


April  9,  1932 


in  these  columns  to  impress  upon  the  ex- 
hibitor who  is  not  already  alive  to  the  fact 
that  projection  in  his  theatre  should  have 
his  keenest  attention.  The  picture  is  the 
main  attraction  practically  always  and  any 
skimping  in  its  quality  ultimately  will  be 
reflected  in  decreased  receipts. 

Baird  Motion  Picture  Machine  Company.  31  E.  Run- 
yon  Street,  Newark,  N.  J. 

The  Coxsackie  Holding  Corporation.  Coxsackie,  N.  Y. 

Enterprise  Optical  Manufacturing  Company,  564  W. 
Randolph  Street,  Chicago.  111. 

E.  E.  Fulton  Company,  1018  S.  Wabash  Avenue,  Chi- 
cago, 111. 

Holmes  Projector  Company,  1815  Orchard  Street, 
Chicago,  111. 

International   Projector   Corporation,   90   Gold  Street, 

New  York  City. 
Sam  Kaplan   Mfg.   &  Supply  Company,  729  Seventh 

Avenue,  New   York  City. 
The   National   Theatre   Supply   Company.   92-96   Gol  1 

Street,  New  York  City. 
The  Pathe  Comparry,  Bound  Brook,  N.  J. 
Roval    Zenith    Projectors,    Inc.,    33    W.    60th  Street, 
New   York  City. 

A 

Projection  Machine  Parts 

no  machine  is  stronger 
or  more  efficient  than  its  parts.  Replace- 
ments in  projection  machines  are  a  more 
important  phase  of  showmanship  today  than 
ever  before,  with  the  constantly  growing 
demands  of  both  the  industry  and  the  pub- 
lic for  the  best  possible  projection  of  mo- 
tion pictures.  Concerns  dealing  in  parts 
for  projection  machines  have  their  experts 
and  the  wise  exhibitor  gets  their  opinion. 

Fogelburg    Engineering    Companv.    129    So.  Clinton 

Street,  Chicago,  111. 
Fuerstenberg  &  Company,  327-29  So.  Market  Street, 

Chicago,  111. 

E.  E.  Fulton  Company,  1018  S.  Wabash  Avenue, 
Chicago,  111. 

Globe    Reliance    Corporation,    29    Glenwood  Avenue, 

Minneapolis,  Minn. 
GoldE     Manufacturing    Company,    2013     Le  Moyne 

Street,   Chicago,  111. 
Guercio  &  Barthel,  1018  S.  Wabash  Avenue,  Chicago, 

111. 

Sam  Kaplan  Mfg.  &.  Supply  Company,  729  Seventh 
Avenue,   New  York  City. 

Lavezzie  Machine  Works.  160  N.  Wells  Street,  Chi- 
cago, 111. 

Motion  Picture  Machine  Company,  3110  West  Lisbon 

Avenue,    Milwaukee,  Wis. 
The   National   Theatre   Supply   Company,   92-96  Gold 

Street,  New  York  City. 
The    Precision*    Devices    Company,    Florida  Theatre 

Bldg.,  Jacksonville.  Fla. 
Precision   Machine   Company,   368   Milwaukee  Street, 

Milwaukee,  Wis 

A 


Projectors,  Advertising 

EXPLOITATION       IN  THE 

theatre  lobby  by  means  of  an  advertising 
projector  using  trailers  from  curent  or 
forthcoming  attractions  is  a  means  of  the- 
atre publicity  that  is  growing  in  popular- 
ity. Projectors  for  this  purpose  are  avail- 
able together  with  a  trailer  service.  By 
means  of  recessing  the  screen  daylight 
projection  has  been  made  possible.  Con- 
tinuous and  automatic  action  is  a  feature 
of  many  of  the  advertising  projectors  now 
available. 

Excelsior  Illustrating  Company,  228  W.  56th  Street. 
New  York  City. 

Holmes  Projector  Company,  1815  Orchard  Street,  Chi- 
cago, 111. 

A 

Projectors,  Portable 

Refer  to  PORTABLE  PROJECTORS 
A 

Public  Address  Systems 

PUBLIC  ADDRESS  SYSTEMS 

provide. a  means  of  electrically  amplifying 
the  voice.   The  microphone  picks  up  the 


words,  and  as  electrical  energy  correspond- 
ing to  the  original  sound  waves,  these 
"words"  are  carried  through  amplifiers  to 
the  speakers,  where  they  are  transformed 
into  their  original  physical  form  as  sound 
waves,  only  now  of  much  greater  intensity 
than  when  merely  created  by  the  human 
vocal  mechanism.  Public  address  systems 
are  used  principally  in  the  theatre  for  an- 
nouncements, though  it  is  adaptable  to 
many  related  purposes.  Microphonic  at- 
tachment may  be  made  at  several  points  in 
the  system,  making  its  function  available  to 
the  manager  in  his  office  as  well  as  back- 
stage. 

Amplion  Products  Corporation,  38  West  21st  Street, 
New  York  City. 

Associated  Engineering  Laboratories.   Buffalo,  N.  Y. 

H.  J.  Baier  &  Son  Public  Address  Systems,  Inc., 
2134  Lee  Road,  Cleveland,  O. 

Gates  Radio  &  Supply  Company,  Quincy,  111. 

Operadio   Mfg.   Comparry,   St.   Charles.  111. 

The  Orchestratone  Company,  42  W.  18th  Street,  New 
York,  N.  Y. 

Samson  Electric  Company,  Canton.  Mass. 

Silver- Marshall,  Inc.,  6401  West  65th  Street,  Chi- 
cago, 111. 

Western  Electric  Company,  250  W.  57th  Street,  New 
York  City. 

A 

Publicity  Clocks 

this  is  A  device  designed 
to  produce  revenue  for  the  theatre  by  means 
of  securing  advertising  from  neighborhood 
merchants  and  shops.  The  publicity  clock 
is  placed  in  the  projection  room  and  pro- 
jects the  advertisement  of  a  local  merchant 
upon  a  circular  face  to  either  side  of  the 
proscenium  arch.  Upon  this  face  are  shown 
in  silhouette  the  hours  and  hands  of  a 


FOREST  RECTIFIERS 


PROJECTION  RECTIFIERS 

Built  in  Several  Sizes  to  Supply 
from  15  to  90  Amperes 

EXCITER  RECTIFIERS 

can  be  supplied  to  completely 
replace  batteries  for  any  sound 
equipment. 

Write  for  Bulletins 

FOREST  ELECTRIC  CORPN. 

272  New  Street 
Newark,  New  Jersey 


clock.  The  clock  shows  the  time  and  a  new 
advertisement  is  projected  upon  its  face 
every  two  minutes.  Some  manufacturers 
of  the  clock  operate  upon  a  basis  of  paying 
the  theatre  a  certain  amount  of  money  for 
the  privilege  of  installing  the  clock  for  one 
year  in  his  theatre.  They  can  obtain  the 
advertising  from  the  neighborhood  stores. 
As  the  value  of  the  advertising  increases, 
the  sum  which  the  theatre  obtains  from 
the  manufacturer  increases. 

The    National    Kei-Lac    Company,    557    W.  Jackson 

Boulevard,  Chicago,  III. 
Seth  Thomas  Clock  Company,  19  W.  44th  Street,  New 

York  City. 

Timely  Advertising  Service,  3129  Nicollet  Avenue, 
Minneapolis,  Mirfn. 

Western  Clock  Manufacturing  Company,  107  Lafay- 
ette Street,  New  York  City. 

A 

Pulleys,  Variable  Speed 

THIS  EQUIPMENT  is  used 

in  theatres  for  such  purposes  as  driving 
ventilation  fans.  Because  the  proper  au- 
dition of  sound  pictures  requires  the  re- 
duction of  extraneous  noises  to  a  mini- 
mum, such  drives  are  designed  to  operate 
quietly.  Another  desirable  characteristic  is 
an  ability  to  operate  without  creation  of 
heat.  They  are  constructed  for  variable 
speeds  so  that  the  actual  speed  of  the  drive 
itself  can  be  varied  while  the  motive  power 
remains  constant. 

Horton  Manufacturing  Company,  3016  University  Ave- 
nue, S.  E.,  Minneapolis,  Minn. 

A 

Radium  Paint 

RADIUM    PAINT   is   a  Sub- 

stance  which  gives  a  spectacular  effect  to 
the  stage  when  the  house  is  darkened.  Its 
application  has  been  simplified,  and  it  is 
used  with  frequency  in  the  stageshows  of 
the  country's  motion  picture  theatres.  It 
may  be  obtained  in  different  shades,  and 
offers  a  colorful  background  for  the  show. 

Lester,  Ltd.,  18  W.  Lake  Street,  Chicago,  111. 
Louis  E.  Samms  Studios,  177  N.  State  Street,  Chi- 
cago, 111. 

Railings,  Bronze  and  Iron 

Refer  to  BRONZE  AND  IRON  WORK, 
ORNAMENTAL 
A 

Rails,  Rope 

Refer  to  AISLE  ROPE 
A 

Rain  Insurance 

Refer  to  INSURANCE 
A 

Records  for  Sound  Equipment 

TO    THE    EXHIBITOR  who 

has  installed  a  music  and  sound  reproduc- 
ing device,  or  is  contemplating  the  installa- 
tion of  such  an  instrument,  a  compre- 
hensive library  of  records  is  of  first  con- 
sideration. Such  a  library  should  contain 
a  wealth  of  material  so  that  any  picture, 
whether  comedy  or  dramatic,  may  be  cued. 

American'  Record  Corporation,  1776  Broadway,  New 
York  City. 

Brunswick  Radio  Corporation,  1307  S.  Wabash  Ave- 
nue, Chicago,  111. 

Columbia  Phonograph  Company,  1819  Broadway,  New 
York  City. 

Hollywood    Productions,    6331    Hollywood  Boulevard, 

Hollywood,  Cal. 
Pathe    Phonograph   &   Radio   Corporation,   20  Grand 

Avenue,  Brooklyn,  N.  Y. 

RCA-Victor  Company,  Camden,  N.  J. 


April  9,  1932 


Motion  Picture  Herald 


79 


Record  Cabinets 

RECORD     CABINETS  house 

records  when  not  in  use  and  also  are  em- 
ployed for  arranging  the  records  conve- 
niently for  playing.  Some  cabinets  hold 
the  records  in  cueing  sequence  so  that  no 
time  is  lost  in  finding  the  record  specified 
on  the  cue  sheet. 

Chicago  Cinema  Equipment  Company,  1736  N.  Spring- 
field Avenue,  Chicago,  111. 


Recording 

motion  picture  sound 
recording  is  divided  into  two  general  types 
— recording  on  discs,  and  recording  on 
film. 

In  modern  electrical  recording  the  sound 
is  picked  up  by  a  sensational  electrical  mi- 
crophone. The  microphone  sets  up  a  weak 
current  which  pulsates  with  the  vibrations 
of  the  sound  being  recorded.  This  current 
is  amplified,  filtered  and  again  amplified  to 
the  strength  necessary  to  operate  the  mech- 
anism necessary  to  make  the  impressions  on 
the  wax  records.  By  this  system  any  num- 
ber of  different  sounds  can  be  picked  up 
and  the  volume  of  each  regulated  to  the  de- 
sired volume. 

In  sound-on-film  recording,  the  sound 
waves  translated  into  electrical  energy  by 
the  microphone,  are  further  translated  into 
light  waves,  which  affect  the  emulsion  of 
the  film  in  the  usual  photographic  manner, 
creating  light  and  dark  areas  along  one  side 
of  the  film.  These  areas  (depending  in 
their  form  upon  whether  the  light-valve 
or  oscillograph  method  of  light  translation 
has  been  used)  represent  the  original  sound 
waves  in  their  light  correlatives. 

Columbia  Phonograph  Company,  1819  Broadway,  New 
York  City. 

Marsh  Laboratories,  Inc.,  64  E.  Jackson  Boulevard, 
Chicago,  111. 

National  Motion-Ad  Company,  2448-59  Prairie  Ave- 
nue. Chicago,  111. 

The  Rapid  Film  Company,  1706  Central  Parkway,  Cin- 
cinnati, O. 

RCA-Victor  Company,  Camden,   N.  J. 

Vitaglo  Studios,  4925  Sheridan  Road,   Chicago,  111. 

▲ 

Rectifiers 

an  electrical  rectifier  is 
a  device  for  adapting  110  volt  or  220  volt 
alternating  current  to  direct  current  for 
use  with  motion  picture  projection  low  in- 
tensity reflecting  arc  and  hand  fed  arc 
lamps.  It  produces  up  to  30  amperes  of 
steady  D.  C.  supply.  Rectifiers  have  a 
price  range  from  $125  up. 

American  Transformer  Company,  178  Emmet  Street, 
Newark,  N.  J. 

The  B-L  Electric  Mfg.  Company,  19th  and  Wash- 
ington Avenue,  St.  Louis,  Mo. 

Forest  Electric  Corporation,  272  New  Street,  Newark, 
N.  J. 

Fidelity  Electric  Comparfy,  Lancaster,  Pa. 
Garver  Electric  Company,  Union  City,  Ind. 
General  Electric  Company,  Schenectady,  N.  Y. 
Interstate    Electric   Company,.  4339   Duncan  Avenue, 

St.  Louis,  Mo. 
Radio  Receptor  Company,  106  Seventh  Avenue,  New 

York  City. 

Reynolds    Electric    Company,    2650    West  Coifgress 

Street,  Chicago,  111. 
Sarvas  Electric  Company,  48  West  21st  Street,  New 

York  City. 

A 

Reels 

THERE  ARE  VARIOUS  types 

of  these  made,  from  the  10-inch,  as  used 
by  film  exchanges,  to  the  accurately  con- 
structed type  used  on  the  projector  ma- 


cnines.  borne  have  mactiine  embossed 
sides,  wire  welded  sides,  and  still  another 
type  has  die  cast  sides.  Most  of  the  types 
offered  for  use  on  the  projectors  have  large 
diameter  film  hubs,  which  greatly  aid  in 
relieving  the  strain  on  the  projector  as 
well  as  giving  more  even  take-up  tension. 

E.  E.  Fulton  Company,  1018  S.  Wabash,  Chicago,  111. 
Globe  Machine  &  Stamping  Company,   1250  W.  76th 

Street,  Cleveland,  O. 
Goldberg    Brothers,    1646    Lawrence    Street,  Denver, 

Colo. 

Lincoln  Electric  &  Manufacturing  Company,  Boon'- 
ville,  Ind. 

Neumade  Products  Corporation,  249  W.  47th  Street, 
New  York  City. 

E.  J.  Schaub,  30  No.  Railroad  Avenue,  Corona,  Long 
Island,  N.  Y. 

Universal  Electric  Welding  Company,  9-16  Thirty- 
seventh  Avenue.  Long  Island  City. 

W.  &  W.  Specialty  Company,  159  West  21st  Street, 
New  York  City. 

▲ 

Reel  End  Alarms  and  Film  Indicators 

A     MECHANICAL  DEVICE 

placed  on  the  upper  magazine  of  a  picture 
machine  to  warn  the  operator  that  the  end 
of  the  reel  of  film  is  near,  takes  the  name 
of  Reel  End  Alarm.  They  are.  so  con- 
structed that  they  can  be  set  to  ring  a 
warning  at  any  distance  from  the  end. 

At  all  times,  the  amount  of  film  on  the 
upper  reel  is  shown. 

Cinema  Specialty  Company,  Inc.,  Gary,  Ind. 

E.  W.  Hulett  Manufacturing  Company,  1772  Wilson 
Avenue,  Chicago,  111. 

W.  G.  Preddey,  187  Golden  Gate  Avenue,  San  Fran- 
cisco, Cal. 

A 

Reflectors 

REFLECTORS  ARE  MADE  for 

Mazda  Projectors,  Reflecting  Arc  Lamps, 
and  for  Spotlights.   Various  sizes  are  made 


Are  You 
The  Man 


who  hears  the  complaints 
when  your  projection  is 
interrupted  or  otherwise 
faulty? 

Your  troubles  will  cease 
fW  with    the    installation  of 

the 

GARVER 
KURRENT  CHANGER 

The  most  nearly  perfect  rectifier  for  con- 
stant, brilliant  low  intensity  mirror  arc 
projection.  Change  over  troubles  are 
eliminated. 

Changing  alternating  to  direct  current,  „ 
unfailingly  delivers  15  to  30  amperes  of 
constant  pure,  white  light  at  20 — 30% 
saving.  Most  quiet,  sturdy,  simple  unit 
made.  No  interference  with  sound.  Rec- 
ommended by  leading  lamp  manufactur- 
ers.   $150  complete. 


it 


THE  UTMOST  IN  BRILLIANT 
MAZDA  PROJECTION 

is  yours  with  the  small,  sturdy,  simple 

NATIONAL  REGULATOR 

most  depend- 
able and  quiet. 
Ideal  for  high- 
ly concentrated 
spot  or  flood 
lighting.  110  or 
220  volts.  $80 
complete. 


GARVER 
ELECTRIC  CO. 

UNION  CITY,  INDIANA 

Representatives 
in  All  Principal  Cities 


with  different  spherical  curves,  as  well  as 
parabolic  curves.  Prices  range  from  $3.75 
to  $20. 

Bausch  &  Lomb  Optical  Comparfy,  Rochester,  N.  Y. 

Brenkert  Light  Projection  Company,  7348  St.  Aubin 
Avenue,  Detroit,  Mich. 

Curtis  Lighting  Company,  Inc.,  1119  W.  Jackson 
Boulevard,  Chicago,  111. 

Hub  Electric  Company,  2219  W.  Grand  Avenue,  Chi- 
cago, 111. 

Kliegl  Brothers,  321  W.  50th  Street,  New  York  City. 
Sunlight    Reflector    Corrfpany,    Inc.,    226-228  Pacific 

Street,  Brooklyn,  N.  Y. 
Wheeler    Reflector    Company,    275    Corrgress  Street, 

Boston,  Mass. 


Reflector  Arc  Lamps 

Refer  UvLAMPS,  REFLECTOR  ARC 
A 

Reproducing  Devices  for  Sound  and  Music 

Refer  to  SOUND  EQUIPMENT, 
COMPLETE 
▲ 

Rewinders 

Refer  to  FILM  REWINDERS 
▲ 

Rheostats 

AN     IMPORTANT    item  of 

projection  equipment  is  the  Rheostat.  A 
rheostat  may  be  described  as  a  resistor  pro- 
vided with  means  for  varying  resistance 
(opposition).  The  resistance  may  be  va- 
ried by  having  a  contact  lever  or  slider 
moved  over  a  number  of  stationary  but- 
tons or  segments  between  which  sections 
of  the  rheostat  are  connected,  by  compress- 
ing a  number  of  carbon  or  graphite  disc 
or  parts,  by  using  a  number  of  levers  or 
knife-switches  for  cutting  in  and  out  re- 
sistance. 

Cutler-Hammer,  Inc.,  Milwaukee,  Wis. 
General   Electric   Company,    1   River   Road,  Schenec- 
tady, N.  Y. 

The  Hertner  Electric  Company,  12690  Elmwood  Ave- 
nue, Cleveland,  O. 

Hoffman -Soons,   387   First  Avenue,   New   York  City. 

Kliegl  Brothers,  321  W.  50th  Street,  New  York  City. 

Ward  Leonard  Electric  Company,  Mt.  Vernon,  N.  Y. 

Westin'ghouse  Electric  &  Mfg.  Co.,  East  Pittsburgh, 
Pa. 


Rigging,  Stage 

Refer  to  FIARDW ARE,  STAGE 
A 

Safes,  Box  Office 

this  is  a  safe  anchored 
inside  the  box  office  into  which  the  cashier 
may  drop  silver  coins  and  bills  as  received 
from  patrons  beyond  what  is  needed  for 
purposes  of  making  change.  This  type  of 
safe  has  been  developed  as  a  result  of  the 
many  "stick-ups"  of  theatre  box  offices  in 
which  the  robber  has  obtained  receipts  run- 
ning into  several  thousand  dollars.  It  is 
widely  used  in  several  other  trades,  the 
idea,  in  brief,  being  that  with  this  type  of 
safe  in  the  box  office  a  theatre  is  likely  to 
lose  only  the  amount  which  it  is  keeping 
exposed  for  making  change. 

Box  office  safes  are  made  of  steel  and 
provided  with  a  slot  into  which  surplus 
receipts  are  placed  as  received,  or  are 
equipped  with  a  chute  through  which  the 
surplus  receipts  may  be  dropped.  Safes  of 
this  type  usually  make  possible  the  lowest 
rates  of  burglary  insurance. 

Kewanee  Safe  Company,  Kewanee,  111. 

York  Safe  &  Lock  Company,  York,  Pa. 


80 


Better  Theatres  Section 


April  9,  1932 


Sanitary  Specialties 

the  theatre  in  its  mod- 
ern clothes,  and  to  meet  local  health  board 
regulations,  must  adopt  a  strict  policy  of 
sanitation.  Such  a  policy  encourages  pat- 
ronage and,  what  is  just  as  important,  it 
will  eliminate  complications  with  local 
authorities. 

Arthur  Beck  Chemical  Manufacturing  Company,  4743 
Bernard  Street,  Chicago,  111. 

Hewes-Gotham  Company,  520  W.  47th  Street,  New 
York,  N.  Y. 

Huntington  Laboratories,  Inc.,  Huntington,  Ind. 

Lavo  Comparty  of  America,  48  Seventh  Street,  Mil- 
waukee, Wis. 

U.  S.  Sanitary  Specialties  Company,  435  S.  Western 
Avenue,  Chicago,  111. 

▲ 

Scales,  Public  Weighing 

Refer  to  VENDING  MACHINES 
AND  SCALES 
A 

Scenery,  Stage 

Refer  to  STAGE  SCENERY  AND 
DRAPERIES 
A 

Scenic  Artists  Service 

oftentimes  AN  exhibtor 
is  in  need  of  someone  to  paint  a  front  drop 
or  curtain,  or  do  some  special  building  and 
painting  of  sets  for  a  stage  prologue.  There 
are  several  reliable  firms  that  make  a  spe- 
cialty of  this  kind  of  work.  They  will  de- 
sign and  decorate  the  set  to  suit  the  exhib- 
itor's needs  and  often  will  recommend 
lighting  combinations  that  will  do  a  lot  to 
increase  the  beauty  of  the  set. 

Chas.  L.  Hoyland  Company,  180  N.  Michigan  Ave- 
nue, Chicago,  111. 

Novelty  Scenic  Studios,  340  W.  41st  Street,  New 
York  City. 

Tiffin  Scenic  Studios,  Tiffin,  O. 

Vollarfd  Scenic  Studios,  3737  Cass  Street,  St.  Louis, 
Mo. 

A 

Schools 

THEATRE  MANAGEMENT 
and  theatre  organ  playing  are  no  longer  hit- 
or-miss  propositions.  Both  have  become 
highly  specialized.  The  theatre  manager 
must  be  trained  in  administration  duties, 
advertising  and  technics,  and  the  organist 
must  be  able  to  dramatize  the  music  to  ac- 
company the  screen  attractions.  So  valu- 
able do  chain  organizations  consider  the 
trained  man  or  woman  that  they  are  de- 
manding those  persons  who  have  become 
skilled  through  graduate  work  in  schools. 

The  Del  Castillo  Theatre  Organ  School,  209  Massa- 
chusetts Avenue,  Boston,  Mass. 

New  York  Institute  of  Photography,  10  W.  33rd 
Street,  New  York  City. 

RCA  Institutes,  Inc.,  75  Varick  Street,  New  York 
City. 

Theatre  Managers  Institute,  325  Washington  Street, 
Elmira,  N.  Y. 

The  Vermond  Knauss  School  of  Theatre  Organ  Play- 
ing, 210  N.  Seventh  Street,  Allentown,  Pa. 

White  Irrstitute  of  Organ,  1680  Broadway,  New  York 
City. 

Screens 

THERE  ARE  THREE  types  of 

screens  for  motion  picture  projection,  me- 
tallic surfaced,  white  surfaced  and  beaded 
surfaced.  Sound  screens  are  perforated  to 
permit  the  issuance  of  the  sound  waves 
from  the  horns  behind. 

The  metallic  surfaced  screens  are  built 


in  various  finishes,  from  a  smooth  surface 
to  a  heavy  pebbled  surface.  The  smooth 
surfaced  screen  has  perpendicular  reflective 
characteristics,  while  the  heavy  pebbled 
surfaces  somewhat  diffuse  the  light.  In 
wide  houses,  the  best  image  is  obtained  on 
the  latter  type.  Metallic  surfaces,  as  a 
rule,  are  built  to  fit  the  requirements  of 
each  house. 

Flat  white  or  diffusing  type  screens  in 
most  cases  are  used  with  high  intensity  pro- 
jection. Screen  surfaces  are  made  to  meet 
the  requirements  of  mazda,  reflecting  arc, 
regular  arc  and  high  intensity  projection. 
Prices  of  screen  range  from  50  cents  to  $2 
per  square  foot. 

Screens  for  sound  pictures  are  used  with 
most  sound  apparatus.  They  differ  from 
silent  screens  in  that  they  are  porous. 
When  the  horns  are  located  behind  the 
screen,  a  tightly  woven  canvas  would  re- 
tard or  muffle  the  sound.  These  screens 
are  perforated  or  otherwise  made  porous. 
Some  are  coated  with  a  silver  finish  and 
are  constructed  to  lace  into  a  frame. 

Beaded  Screen  Corporation,  438  W.  37th  Street,  New 
York  City. 

Da -Lite  Screen  Company,  2715  N.  Crawford  Avenue, 
Chicago,  111. 

DuPont  Film  Mfg.  Corp.,  35  W.  45th  Street,  New 
York  City. 

Keasbey  &  Mattison  Company,  Ambler,  Pa. 
Minusa  Cine  Screen  Company,  2665  Morgan  Street, 

St.  Louis,  Mo. 
Raven  Screen  Company,  147-51  E.  24th  Street,  New 

York  City. 

Schoonmaker  Equipment  Company,  276  Ninth  Ave- 
nue, New  York  City. 

Walker  Screen  Company,  238  Sixth  Street,  Brooklyn, 
N.  Y.;  800  Beaumont  Street,  St.  Louis,  Mo. 

Whiting  &  Davis,  Plantville,  Mass. 


Improve  Your  Projection 

WITH  A 


3-Wire  RHEOSTAT  with 
Perfection  Booster  Switches 
SUITABLE  FOR  D.C.  and  GENERATOR 
EQUIPMENTS  OF  ANY  VOLTAGE 


The  ONLY  UNION  MADE  Rheostat  Equipped  with 
solderless  and  adjustable  lugs  to  take  wire  sizes  from 
No.  4  to  4/0  without  any  additional  cost. 

Saves  Condensers — Carbons — 
Current 

Sold    by   your   dealer   and   through    National  Theatre 
Supply    Co.;    Sam  Kaplan. 

HOFFMANN-SOONS 

ELECT.  &  ENG'RG.  CORP'N. 

Mfg.  Division 

387  First  Avenue  New  York  City 

Theatre   Electrical  Specialists 


Screen  Brushes 

IN  order  that  the  screen 
may  be  kept  clean,  and  therefore  give  the 
best  possible  result  in  projection,  a  screen 
brush  has  been  contrived  for  keeping  the 
silver  sheet  clean  and  responsive  to  the 
image  flashed  from  the  projection  room. 

Da-Lite  Screen  Company,  2715  N.  Crawford  Avenue, 
Chicago,  111. 

A 

Screen  Frames 

AFTER  ALL,  THE  picture's 

the  thing,  and  without  stability  and  solidity 
of  the  screen  frame  the  picture  is  being 
shown  at  a  disadvantage  to  both  theatre 
owner  and  projectionists,  to  say  nothing 
of  the  patron.  Billowing  of  the  screen  is 
a  blow  to  good  projection.  Now,  too,  there 
•is  the  added  element  of  the  steel  frame  as 
another  form  of  equipment  development. 

Da-Lite  Screen*  Company,  2715  N.  Crawford  Avenue, 
Chicago,  111. 

Schoonmaker  Equipment  Company,  276  Ninth  Avenue, 
New  York,  N.  Y. 

A 

Screen  Masks 

LARGER     SCREENS  HAVE 

come  into  rather  general  vogue  recently, 
due  to  the  elaborate  type  of  productions 
now  being  produced  which,  with  the  use  of 
special  lenses  have  enabled  theatres  to  pre- 
sent outstanding  scenes  with  greater  effect 
and  scope.  The  many  opportunities  to  use 
the  full  screen  to  give  added  value  to  im- 
portant scenes  have  brought  about  the  de- 
velopment of  the  screen  modifier,  or  mask 
which,  automatically  operated,  permits 
framing  of  the  screen  at  any  desired  size. 
The  screen  modifier,  or  mask,  was  first 
used  in  connection  with  sound-on-film  to 
compensate  for  the  sound  on  the  edge  of 
the  film.  This  equipment  is  now  being 
used  in  many  other  ways,  especially  in 
achieving  ingenious  opportunities  for  titles, 
announcements  and  special  trailers. 

Armstrong  Studios,  Inc.,   1717  Cordova  Street,  Los 
Angeles,  Cal. 

Peter  Clark,  Inc.,  544  W.  30th  Street,   New  York 
City. 

Vallen    Electric    Company,    Inc.,    225    Bluff  Street, 
Akron,  Ohio. 

A 

Screen  Paint 

Refer  to  PAINT,  SCREEN 
A 

Seat  Covers 

Refer  to  CHAIR  COVERS 
A 

Seat  Indicators,  Vacant 

Refer  to  USHER  SIGNAL  SYSTEMS 

A 

Seats,  Theatre 

Refer  to  CHAIRS,  THEATRE 
A 

Shutters,  Metal  Fireproof 

THE     PORT    SHUTTER  is 

made  entirely  of  metal  with  a  metal  sliding 
suspended  on  a  cord  in  which  is  connected 
a  fusible  link.  In  case  of  fire,  the  fusible 
links  melts  and  the  fire  shutter  automat- 
ically drops  over  the  port  hole  in  the  booth. 
They  are  made  to  fit  standard  openings, 
such  as  projection  port  holes,  stereopticon 


April  9,  1932 


Motion  Picture  Herald 


81 


port  holes  and  spotlight  port  holes.  Prices 
range  from  $9  to  $25. 

Belson  Manufacturing  Company,  800  Sibley  Street, 
Chicago,  111. 

Best  Devices  Company,  Film  Building,  Cleveland,  O. 
H.  B.  Cunningham,  964  University  Avenue,  St.  Paul, 
Minn. 

The  Moeschl-Edwards  Corrugating  Company,  Inc., 
411  E.  Fifth  Street,  Cincinnati,  O.' 

W.  G.  Preddey,  187  Golden  Gate  Avenue,  San  Fran- 
cisco, Cal. 

▲ 

Sign  Flashers 

Refer  to  FLASHERS,  SIGN 
A 

Signal  Systems,  Usher 

Refer  to  USHER  SIGNAL  SYSTEMS 
A 

Signal,  Reel  End 

Refer  to  REEL  END  ALARMS  and 
FILM  INDICATORS 
A 

Signs,  Directional 

take  the  case  of  a  pa- 
tron who  comes  from  the  auditorium  and 
asks  for  directions.  If  the  theatre  owner 
has  had  this  experience  he  realizes  the  em- 
barrassment and  other  inconvenience.  The 
patron  is  paying  his  way  into  the  theatre 
and  he  deserves  every  consideration.  The 
modern  theatre  today  is  equipping  itself 
with  the  directional  sign.  Every  business 
building  is  doing  likewise. 

Signs  may  be  considered  in  two  general 
groups — those  that  are  illuminated  and 
those  which  are  etched  on  metal  or  wood 
without  illumination.  The  illuminated 
signs,  which  are  highly  artistic  in  finish 
and  construction,  are  made  to  read  either 
from  one  side  or  both.  The  lettering  in 
the  signs  is  chipped  into  the  glass  and  sil- 
vered, making  it  easy  to  read  in  daylight. 
The  letters  glow  in  a  soft  greenish  color. 
Illumination  is  accomplished  with  25-watt 
showcase  lamps.  Signs  are  fitted  with 
lamps,  cord  and  plug  ready  for  attaching 
to  light  socket. 

Belsorf  Manufacturing   Company,   800  Sibley  Street, 

Chicago,  111. 
Flexlume  Corporation,  Buffalo,  N.  Y. 
Guercio  &  Barthel,  1018  S.  Wabash  Avenue,  Chicago, 

III 

Hub  Electric  Company,  2219  W.  Grand  Avenue,  Chi- 
cago, 111. 

The  Ideal  Sign  Company,  Inc.,  149  Seventh  Street, 

Brooklyn,  N.  Y. 
Kliegl  Brothers,  321  W.  50th  Street,  New  York  City. 
Lu-Mi-Nus    Signs,    Inc.,    2736    Wentworth  Avenue, 

Chicago,  111. 

Lustrolite,  Inc.,  209-11  N.  Howell  Street,  Davenport, 
la. 

Major  Equipment  Comparfy,  4603  Fullerton  Avenue, 
Chicago,  111. 

Metal  Products,  Inc.,  1434  N.  Fourth  Street,  Mil- 
waukee, Wis. 

Rawson  &  Evans,  710  W.  Washington  Street,  Chi- 
cago, 111. 

Tablet  &  Ticket  Company,  1015  W.  Adams  Street, 
Chicago,  111. 

Viking  Products  Corporation,  422  W.  42nd  Street, 
New  York  City. 

The  Voigt  Company,  1745  N.  12th  Street,  Philadel- 
phia, Pa. 

Willey  Sign  Company,  1559  Church  Street,  Detroit, 
Mich. 

A 

Signs — Electric 

motion  picture  theatres 
are  dealers  in  the  use  of  electrical  advertis- 
ing, the  usual  electric  signs  at  some  of  the 
metropolitan  houses  being  the  most  elab- 
orate of  their  kind.  Since  the  sign  must 
necessarily  be  made  with  consideration  for 
the  size  of  the  theatre  facade  and  facilities 
for  anchoring  it,  the  matter  is  usually  given 
individual  consideration,  and  sketches  pre- 


pared for  the  specific  building  to  which  the 
sign  is  to  be  fastened. 

American   Signs   Corporation,   Kalamazoo,  Mich. 
The  Artcraft  Sign  Comparfy,  Box  86,  Lima,  O. 
Claude   Neon   Lights,   Inc.,   50   E.  42nd   Street,  New 
York  City. 

Commonwealth  Electric  Sign  Company,  4543  W.  Lake 
Street,  Chicago,  111. 

Eagle  Sign  Company,  575  Albany  Street,  Boston,  Mass. 

Federal  Electric  Company,  8700  S.  State  Street,  Chi- 
cago, 111. 

Eagle  Sign  Company,  575  Albany  Street,  Boston, 
Mass. 

Flexlume  Corporation*,  1100  Military  Road,  Buffalo, 
N.  Y. 

Ideal  Sign  Company,  Inc.,  149  Seventh  Street,  Brook- 
lyn, N.  Y. 

Kliegl  Brothers,  321  W.  50th  Street,  New  York  City. 
Kolux  Corporation,  Kokomo,  Ind. 

Lu-Mi-Nus,  Inc.,  2736  Wentworth  Avenue,  Chicago, 
111. 

Lustrolite,  Inc.,  209-11  N.  Howell  Street,  Davenport, 
la. 

Metal  Products,  Inc.,  1434  N.  Fourth  Street,  Milwau- 
kee, Wis. 

Milne  Electric  Company,  614  Cherry  Street,  Mil- 
waukee, Wis. 

Ralston  &  Comparfy,  211  Jefferson  Street,  Wausau, 
Wis. 

Textile  Electric  Sign  Company,  Inc.,  500  Fifth  Avenue, 
New  York  City. 


The   Philadelphia   Sign   Company,   338  N.  Randolph 

Street,  Philadelphia,  Pa. 
U.  S.  Electric  Sign  Company,  208  E.  27th  Street,  New 

York  City. 

Willey   Sign   Company,   1559   Church   Street,  Detroit, 
Mich. 

A 

Signs,  Exit 

Refer  to  EXIT  LIGHT  SIGNS. 
A 

Signs,  Marquee  and  Attraction  Board 

ELECTRIC  ILLUMINATION 
is  a  bonanza  to  the  program.  Presenting 
the  program  in  the  marquee  or  in  the  at- 
traction board  is  a  box  office  asset.  The 
electric  presentation  of  a  theatre  and  a  pro- 
gram is  an  invaluable  adjunct  to  the  the- 
atre attendance.  Large  and  small  theatres, 
today,  are  utilizing  this  type  of  promotional 
presentation  to  bring  the  people  to  their 
box  offices.   The  theatre  owner  today  must 


yOUR  BEST 
PROTECTION 


rpHE  YORK  Round  Door  Chest 
does  more  than  reduce  your  in- 
surance costs.  It  actually  discourages 
attempts  at  burglary.  For  this  sturdy 
little  safe  has  a  reputation  in  the 
underworld  as  an  extra  tough  cus- 
tomer. Even  the  most  experienced 
cracksmen  have  never  been  able  to 
open  one.  A  YORK  Chest 
is  the  best  protection  you  can 
get  for  your  cash. 

Write  for  illustrated  folder  describ- 
ing the  YORK  Round  Door  Chest. 


Anchored  in  a  block  of  solid  concrete, 
the  YORK  Chest  provides  complete 
protection  against  fire  and  theft.  It 
cannot  be  removed  from  the  building 
or  attacked  at  any  point  except  the 
heavy,  thief-proof  door.  Supplied  with 
special  "hold-up  partition"  if  desired. 


1/ORK 


York  Safe  &  Lock  Company 

yORK,  PENNSYLVANIA. 


MANUFACTURERS  OF  THE  WORLD'S  GREATEST  VAULTS 


82 


Better  Theatres  Section 


April  9,  1932 


SIX  FOOT  CUT-OUT 
PHOTOGRAPHIC  .  .  . 
.  .  .  .  .  ENLARGEMENT 

For  "COMING"  &  "PLAYING"  Attractions 

Reinforced,  Weather -proofed  &  Hinged  Easel 

COLORED  $12.50        BLACK  &  WHITE  $8.00 

LAUREL  &  HARDY  CUT-OUT 
Colored  $10.00         Black  &  White  $8.00 

NAT  I  ON  AL  STUDIOS,   INC  . 

Pho  ographic  Exploitation  For  The  Theatre 

226  W.  56th  St.        New  York 


tell  his  public  about  his  organ,  his  refrig- 
eration and  heating  and  the  general  com- 
fort of  his  audience.  In  the  marquee  or  in 
the  attraction  board  this  message  can  be 
presented  to  these  people. 

American  Signs  Corporation,  Kalamazoo,  Mich. 
Artcraft  Sign  Company,  Box  86,  Lima,  O. 
Claude   Neon   Lights,   Inc.,  50  E.  42nd   Street,  New 
York  City. 

Commorfwealth  Electric  Signs  Company,  4543  W.  Lake 

Street,  Chicago,  111. 
Eagle    Sign  Company,    575    Albany    Street,  Boston, 

Mass. 

Flexlume  Corporation,  Buffalo,  N.  Y. 
Hub  Electric  Company,  2219  W.  Grand  Avenue,  Chi- 
cago, _  111. 

Ideal  Sign  Company,  Inc.,  149  Seventh  Street,  Brook- 
lyn, N.  Y. 

Kliegl  Brothers,  321  W.  50th  Street,  New  York  City. 
Kolux  Corporation,   Kokomo,  Ind. 

Lu-Mi-Nus  Signs,  In'c,  2736  Wentworth  Avenue,  Chi- 
cago, 111. 

Lustrolite,  Inc.,  209-11  N.  Howell  Street,  Davenport, 
la. 

Metal  Products,  Inc.,  1434  N.  Fourth  Street,  Mil- 
waukee, Wis. 

Milne    Electric    Sign    Company,    614    Cherry  Street, 

Milwaukee,  Wis. 
Texlite,   Incorporated,   500   Fifth  Avenue.   New  York 

City. 

U.   S.   Electric  Sign   Company,  208   E.  27th  Street, 

New  York  City. 
Willey   Sign  Company,   1559  Church   Street,  Detroit, 

Mich. 

A 

Slides 

SLIDES    ARE    DIVIDED  into 

four  different  classes:  Song  slides,  adver- 
tising slides,  announcement  slides  and  spe- 
cial advertising  slides.  Song  slides  have 
come  into  vogue  within  the  last  few  years. 
There  are  two  types  of  these :  The  comedy 
type  and  the  sentimental  type.  They  are 
sold  or  rented  in  complete  sets  to  be  run 
in  conjunction  with  organ  solos.  Advertis- 
ing slides:  These  are  of  the  stock  adver- 
tising type  in  which  may  be  inserted  the 
name  of  the  advertiser.  There  is  a  large 
selection  for  every  line  of  business  artistic- 
ally drawn  up  and  cleverly  worded.  An- 
nouncement slides:  A  standard  stock  se- 
lection makes  it  possible  for  the  theatre  man 
to  buy  already  made  any  announcement 
that  he  desires  to  make.  They  can  be  se- 
cured in  very  artistic  designs.  Special  ad- 
vertising slides :  Are  those  made  from 
copy  furnished  by  the  advertiser  from  pho- 
tographs, drawings  or  any  other  material 
the  advertiser  may  have.  In  every  case, 
they  are  made  up  specially.  Prices  for  stock 
slides  range  from  25  cents  up.  Original 
slides  cost  from  about  a  dollar,  up. 

Kae  Studios,  195  West  45th  St.,  New  York  City. 

Kansas  City  Slide  Mfg.  Co.,  1717  Wyandotte,  Kan- 
sas City,  Mo. 

Loucks  &  Norling,  Inc.,  246  W.  55th  Street,  New 
York  City. 

National  Studios,  226  W.  56th  Street,  New  York  City. 
Quality  Slide  Company,  6  E.  Lake  Street,  Chicago, 

Radio-Mat  Slide  Company,  1674  Broadway,  New  York, 
N.  Y. 

Ransley  Studios,  308  W.  Randolph  Street,  Chicago, 
111. 

Workstel  Studios,  151  W.  46th  Street,  New  York 
City. 

The  U.  S.  Slide  Company,  M  E.  8th  Street,  Kansas 
City,  Mo. 

Victor  Animatograph  Corporation,   Davenport,  la. 
Visual   Service   Comparty,  Inc.,  245   W.   55th  Street, 
New  York  City. 

A 

Soaps,  Liquid 

Refer  to  SANITARY  SPECIALTIES 
A 

Sound  Equipment,  Complete 

music  and  sound  repro- 
ducing devices  are  of  two  types,  synchro- 
nous and  non-synchronous.  The  latter  use 
phonograph  records,  which  are  cued  to  the 
picture.  The  majority  of  these  machines, 


which  have  from  two  to  four  discs  for  tht 
records,  are  operated  from  the  pit  or  other 
location  in  view  of  the  screen.  The  synchro- 
nous type,  however,  is  operated  from  the 
projection  booth,  employing  disc  records  or 
film  recordings  made  in  conjunction  with 
the  picture.  Non-synchronous  instruments 
range  in  price  from  $275  up.  The  price 
range  of  synchronous  equipment  is  quite 
wide,  but  may  be  said  to  be  roughly  from 
several  hundred  dollars  to  $10,000. 

Non-synchronous  equipment,  however, 
has  importance  among  motion  picture  the- 
atre apparatus  primarily  as  an  augmenta- 
tion of  the  synchronous  sound  equipment. 
The  non-synchronous  device  is  commonly 
installed  along  with  the  synchronous  ap- 
paratus, in  the  same  manner  that  public 
address  systems  are  added  to  the  regular 
sound  layout.  Incidental  music  not  pro- 
vided for  in  the  regular  screen  program, 
and  entertainment  for  the  standees  in  the 
foyers,  may  be  supplied  by  the  non-synchro- 
nous equipment. 

Among  the  developments  in  motion  pic- 
ture sound  is  the  increase  in  the  employ- 
ment of  the  sound-on-film  method  of  re- 
productoin.  Experiment  has  eradicated 
many  of  the  disadvantages  of  this  method 
and  increased  its  advantages,  and  as  a 
result  one  producer,  long  committed  exclu- 
sively to  the  use  of  the  sound-on-disc  meth- 
od of  recording,  has  taken  measures  for  the 
adoption  of  the  film  method  also.  Installa- 
tion of  both  sound-on-disc  and  sound-on- 
film  reproducing  equipment  is  thus  recom- 
mended by  authorities  for  theatres  which 
in  the  early  days  of  sound  might  have  been 
advised  to  economize  by  installing  disc 
equipment  only. 

Associated  Engineering  Laboratories,  Buffalo,  N.  Y. 
Bell  Equipment  Corporation,  729  Seventh  Avenue,  New 
York  City. 

Bestone,  Incorporated,  1514  Davenport  Street,  Omaha, 
Neb. 

Buffalo  Radio  Engineering  Laboratoriec,  241  S.  Elm- 
wood  Avenue,  Buffalo,  N.  Y. 

R.  S.  Burt  Scientific  Laboratories,  900-04  E.  Cali- 
fornia Street,  Pasadeifa,  Cal. 

Cremonim- Wood  Corp.,   Fisk  Bldg.,  New  York  City. 

Elec-Tro-Fone  Corporation,  2490  University  Avenue, 
St.  Paul,  Minn. 

Electrical  Research  Products,  Inc.,  250  W.  57th  Street, 
New  York  City. 

Enterprise  Optical  Mfg.  Company,  564  W.  Randolph 
Street,_  Chicago,  111. 

Foto-Voice  Company,  817-819  Granby  Street,  Norfolk, 
Va. 

Gates  Radio  &  Supply  Company,  Quincy,  111. 
General  Talkirrg  Pictures   Corporation,   218   W.  42nd 

Street,  New  York  City. 
Good-All  Electric  Manufacturing  Company,  Ogallala, 

Neb. 

International   Projector  Corporation,  90  Gold  Street, 

New  York  City. 
The   D.   R.   Kautz  Company,  2115   Madison  Avenue, 

Norwood,  O. 

LeRoy  Sound  Equipment  Corporation,  421  Lyell  Ave- 
nue, Rochester,  N.  Y. 

Mellaphone  Corporation1,  Rochester  Theatre  Building, 
Rochester,  N.  Y. 

O'Dell  Engineering  Company,  3903  Nottingham  Road, 
Detroit,  Mich. 

Pacent  Reproducer  Corporation,  250  W.  39th  Street, 
New  York  City. 

Peerless  Sound  Equipment  Company,  627  Iron  Ave- 
nue, Dover,  O. 

Photo  Vision,  330  W.  42nd  Street,  New  York  City. 

The  Phototone  _  Equipment  Corporation  of  America, 
309  No.  Illirfois  Street,  Indianapolis,  Ind. 

Pictur-Fone  Corporation,  404-10  N.  Main  Street,  Lima, 
O. 

Powers -Cinephone  Equipment  Corporation,  723  Sev- 
enth Avenue,  New  York  City. 

Royal  Zenith  Sound  Projectors,  Inc.,  New  York 
City. 

RCA  Victor  Company,  Photophone  Division,  Camden. 
N.  J. 

The  Rapid  Film  Company,  1706  Cerrtral  P.orkway, 
Cincinnati,  O. 

Sono  Equipment  Corporation,  1200  Shelby  Street,  In- 
dianapolis, Ind. 

True  Talkie  Tone  Company,   Fostoria,  O. 

Ultraohone  Company,  General  Motors  Bldg ,  New 
York  City. 

Vitadisc  Company,  92  Mortimer  Street,  Rochester 
N.  Y. 


April  9,  1932 


Motion  Picture  Herald 


83 


Weber  Machine  Corporation',  59  Rutter  Street,  Roch- 
ester, N.  Y. 

Western  Electric  Company,  250  W.  57th  Street,  New 
York  City. 


Sound-Proofing 

with  A  growing  ten- 
dency on  the  part  of  theatre  owners  to  in- 
corporate into  the  theatre  building  addi- 
tional recreational  features,  such  as  bowl- 
ing alleys  and  ballrooms,  the  matter  of 
sound-proofing  has  become  a  subject  of 
wide  interest. 

In  a  great  many  instances,  it  has  been 
shown  that  modern  methods  of  sound- 
proofing make  it  possible  to  place  a  ball- 
room or  bowling  alley  room  either  directly 
above  or  directly  under  a  theatre  audito- 
rium with  positive  assurance  that  noise 
will  not  reach  the  auditorium  and  interfere 
with  the  audience  enjoying  the  program. 

Proper  sound-proofing  in  such  instances 
is  an  individual  problem,  due  to  the  differ- 
ence in  building  constructions,  methods  of 
ventilating,  etc.  The  accomplishment  is  a 
matter  of  using  proper  design  and  materials 
based  on  years  of  successful  installations. 
The  system  is  based  on  proper  breaking  of 
solid  contacts  combined  with  proper  ab- 
sorbing mediums. 

Hearing  conditions  in  an  auditorium  can 
be  provided  for  to  a  large  extent  in  ad- 
vance of  construction  from  a  study  of  the 
plans.  Acoustical  defects  in  existing  audi- 
toriums can  also  be  diagnosed  and  correc- 
tive measures  applied  with  satisfactory  re- 
sults. 

Acoustic  defects  may  be  corrected  by 
applying  an  efficient  sound-absorbing  ma- 
terial on  walls  or  ceiling,  as  prescribed  by 
a  competent  acoustical  engineer.  A  num- 
ber of  efficient  sound-absorbing  materials 
are  available,  which  may  be  elaborately 
decorated  without  reducing  its  efficiency. 

In  case  a  theatre  auditorium  is  to  be  lo- 
cated in  a  large  office  building,  the  system 
can  be  used  to  prevent  sound  of  pipe  organs 
from  penetrating  to  office  spaces. 

Berliner  Acoustic  Corporation,  270  Broadway,  New 
York  City. 

The  Celotex  Company,  919  N.  Michigan  Avenue,  Chi- 
cago, 111. 

Craftex  Company,  37  Antwerp  Street,  Boston,  Mass. 
General  Insulating  &  Mfg.  Company,  Alexandria,  Ind. 
The  Housing   Company,   40   Central   Street,  Boston, 
Mass. 

Johns-Manville    Corporation,    292    Madison  Avenue, 

New  York  City. 
The    Insulite    Company,     1212     Builders  Exchange, 

Minneapolis,  Minn. 
Macoustic   Engineering   Company,   Ninth  and  Euclid 

Avenue,  Cleveland,  O. 
National   Rug  Mills,   Inc.,   2494   South   Fifth  Street, 

Milwaukee,  Wis. 
TJ.  S.  Gypsum  Company,  300  W.  Adams  St.,  Chicago. 

111. 

Universal  Gypsum  &  Lime  Company,  W.  Washing- 
ton Street,  Chicago,  111. 

Union  Fibre  Sales  Company,  Winona,  Minn. 

Warner  Acoustical  Company,  1723  West  74th  Street, 
Chicago,  Illinois. 

Western  Felt  Works,  4029-4143  Ogden  Avenue,  Chi- 
cago, 111. 

Weyerhaeuser   Forest   Products,   Merchants  National 

Building,   St.   Paul,  Minn. 
The    Wood    Conversion   Company,   360   N.  Michigan 

Avenue,  Chicago,  111. 

A 

Sound  Reproducing  Devices 

Refer  to  SOUND  EQUIPMENT, 
COMPLETE 
▲ 

Speakers  and  Horns 

HORNS      AND  SPEAKERS 

used  in  sound  installations  are  air  columns 
with  a  belled  outlet,  or  magnetic  or  elec- 


tro-dynamic cones  (in  baffles  or  horns), 
used  to  project  the  sound  waves  created  by 
the  amplified  electrical  pulsations.  They 
are  attached  to  amplifiers  and  usually  num- 
ber two  or  more,  depending  on  the  size  of 
the  theatre. 

Amplion  Products  Corporation,  38  West  21st  Street, 
New  York  City. 

Fox  Electric  &  Manufacturing  Co.,  3100  Monroe 
Street,  Toledo,  O. 

Gates   Radio  and   Supply   Company,    Quincy,  111. 

Jen'sen  Radio  Manufacturing  Company,  6601  S.  Lar- 
amie Avenue,  Chicago,  111. 

Macy  Electrical  Products  Co.,  Inc.,  1451  39th  Street, 
Brooklyn,  N.  Y. 

The  Magnavox  Company,  155  E.  Ohio  Street,  Chi- 
cago, 111. 

Miles  Reproducer  Co.,  Inc.,  26  E.  22nd  Street,  New 
York  City. 

Operadio  Mfg.  Company,  St.  Charles,  111. 

Racon  Electric  Company,  Inc.,  18  Washington  Place, 

New  York  City. 
The  Rola  Company,  4250  Hollis  Street,  Oakland,  Cal. 
Silver-Marshall,   Inc.,  6401   W.   65th  Street.  Chicago, 

111. 

Stromberg-Carlson  Telephone  Manufacturing  Com- 
pany,  1060  University  Avenue,   Rochester,   ]\.  Y. 

The  Utah  Radio  Products  Company,  1739  S.  Michi- 
gan  Avenue,    Chicago,  111. 

Wright-DeCoster,  Inc.,  St.  Paul,  Minn. 

▲ 

Speed  Indicators 

SPEED     INDICATOR    an 

electrical  device  with  an  indicator  which 
can  be  located  in  the  booth,  on  the  orches- 
tra director's  table  and  in  the  manager's 
office,  with  the  meters  or  speedometers  at- 
tached to  the  picture  machine  to  register 
at  what  rate  of  speed  the  film  is  being  run 
through  the  machine.  It  indicates  feet  per 
minute  and  also  may  show  minutes  per 
thousand  feet.  In  modern  theatres  where 
the  performances  are  run  on  a  schedule 
with  everything  synchronized,  speed  indi- 
cators are  a  necessity.  Prices  range  from 
$15  a  unit,  up.    Generators  extra. 

Barbour-Stockwell  Company,  100-300  Broadway,  Cam- 
bridge, Mass. 

Chicago    Cinema    Equipment    Company,    1736-1754  N. 

Sprirtgneld  Avenue,  Chicago,  111. 
Cinema    Specialty    Company,    Inc.,    P.   O.    Box  1037, 

Gary,  Ind. 

Essannay  Electric  Manufacturing  Company,  2809  W. 

Van  Buren  Street,  Chicago,  111. 
International   Projector   Corporation,   90  Gold  Street, 

New  York  City. 
Oliver  Manufacturing  Company,  2209  Payne  Avenue, 

Cleveland,  O. 

Stewart-Warner    Speedometer    Corporation,    1826  Di- 

versey  Parkway,  Chicago,  111. 
Weston    Electric    Instrument    Corporation,  Waverly 

Park,  N.  J. 


Splicing  Blocks 

A  device  used  in  theatres 
and  exchanges  for  splicing  motion  picture 
films.  Splicing  blocks  sell  for  as  low  as 
$7.50. 

Bell    &   Howell   Company,    1801    Larchmont  Avenue, 
Chicago,  III. 

A 

Spotlights 

Refer  to  LIGHTS,  SPOT 
A 

Sprinklers,  Automatic 

Refer  to  AUTOMATIC  SPRINKLERS 
A 

Stage  Hardware 

Refer  to  HARDWARE,  STAGE 
A 

Stage  Lighting  Equipment 

UNDER  THE    HEADING  of 

Stage  Lighting  Equipment  come  strip 
lights,  proscenium  strips,  footlights,  border 
lights,  floodlights,  stage  effects.  There  are 
so  many  details  in  connection  Avith  stage 
lighting  that  we  suggest  getting  in  touch 


An  Instant  Success 
With  Patrons 

SYNCROFILM 

Because  it  produces  the  illusion  of  reality. 
The  actors'  voices  sound  as  the  public  ex- 
pects them  to.  SYNCROFILM  has  baen 
engineered  to  produce  this. 

SYNCROFILM  has  been  designed  with  the 
following  ideas  in  mind.  Perfect  repro- 
duction, simplicity,  ease  of  operation  and 
low  cost.  That  we  have  approached  these 
ideals  is  proven  by  the  fact  that  SYNCRO- 
FILM is  third  in  the  American  field,  and 
first  in  many  foreign  countries. 

SYNCROFILM  Sound  Heads  are  built  with 
the  precision  of  a  fine  watch,  and  as 
rugged  as  your  projector. 

SYNCROFILM  is  fully  A.  C.  operated. 
Amplifier  is  equipt  with  frequency  control 
which  can  be  adjusted  to  overcome  acous- 
tical defects  in  your  theatre. 

We  have  also  considered  your  Projection- 
ist. It  is  easily  and  quickly  threaded  and 
gives  him  more  time  to  put  the  show  over. 

WEBER  MACHINE  CORP. 

59  RUTTER  STREET,  ROCHESTER,  N.  Y. 

Export    Office:    15    Laight    St.,    New    York  City 
Cable  Address:  Romos,  New  York 


Microphones  and  Accessories, 
Amplifiers,  Trumpets,  Horns, 
Giant  Horn  Units,  Recording, 
Intercommunicating,  Calling 
and   Public   Address  Systems 


Write  for  Catalog  MP 

Miles  Reproducer  Co.,  Inc. 

26    East   22nd  Street 
New  York.  N.  Y. 


84 


Better  Theatres  Section 


April  9,  1932 


PUT  your  profits  first  when  thinking  of 
sound  equipment.  That's  what  we  did 
— put  your  profits  first.  We  knew  that  if 
we  made  money  for  you,  we'd  make  money 
too.  So  we  put  everything  we've  learned 
in  more  than  twenty  years  into  LeRoy 
Sound  Equipment.  The  compartment 
housing  the  photoelectric  cell  is  light-and- 
oil-tight.  It  can't  give  trouble.  ^  There 
is  lots  of  room  for  threading — no  chance 
to  damage  film  or  knuckles — no  delays. 

All  wearing  parts  are  chromium-plated 
— a  harder  surface  than  steel — so  there's 
practically  no  wear-out  to  LeRoy  Sound 
Equipment.  Yet  replacements  can  be  easi- 
ly and  swiftly  made  should  emergency  ever 
occur.  <fl  Simplex,  Powers  and  Holmes 
Portable  machines  all  may  be  fitted  with 
LeRoy  Sound  Equipment,  so  no  matter 
which  you  have,  you  may  get  the  addition- 
al benefit  of  LeRoy's  perfect  sound  re- 
production. ^|  Think  of  your  profits  first 
— then  order  LeRoy  Sound  Equipment. 


421    LYELL   AVE.,    ROCHESTER,    N.  Y. 

Affiliated  with  Octo  Engineering  Association,  Inc. 


with  the  manufacturers  of  such  equipment 
for  specific  information. 

Frank  Adam  Electric  Company,  3650  Windsor  Ave- 
nue, St.  Louis,  Mo. 

Belsort  Manufacturing  Company,  802  Sibley  Street, 
Chicago,  111. 

Brenkert  Light  Projection  Company,  7348  St.  Aubin 

Avenue,  Detroit,  Mich. 
Chicago    Cinema    Equipment   Company,    1736-1754  N. 

Springfield  Avenue,  Chicago,  111. 
Chicago  Switchboard  Manufacturing  Company,  426  S. 

Clinton  Street,  Chicago,  111. 
C.   W.  Cole  &  Company,  lira,  320  E.  12th  Street, 

Los  Angeles,  Cal. 
Display  Stage  Lighting  Company,  Inc.,  410  W.  47th 

Street.  New  York  City; 
Great  Western  Stage  Equipment  Company,  817  Holmes 

Street,  Kansas  City,  Mo. 
Hall  &   Connolly,   Inc.,  24  Van   Dam   Street,  New 

York.  N.  Y. 

Hub  Electric  Company,  2219  W.  Grand  Avenue,  Chi- 
cago, 111. 

Kliegl  Brothers.  321  W.  50th  Street,  New  York  City. 
Lee   Lash    Studios,    1818   Amsterdam   Averfue,  New 
York  City. 

Maior  Equipment  Company,  4603  Fullerton  Avenue, 
Chicago,  111. 

Henry  Mestrum.  817  Sixth  Avenue.  New  York  City. 

Reynolds  Electric  Company,  2650  W.  Congress 
Street,  Chicago,  in. 

Ward-Leonard  Electric  Company,  37  South  Street, 
Mt.  Vernon,  N.  Y. 

T.  H.  Welsh,  270  W._  44th  Street.  New.  York  City. 

Westinghouse  Electric  &  Manufacturing  Comparfy, 
East  Pittsburgh,  Pa. 

Wheeler  Reflector  Company,  275  Congress  Street,  Bos- 
ton, Mass. 

Wm.  Wurdack  Electric  Manufacturing  Company,  4444 
Clayton  Avenue,  St.  Louis,  Mo. 

▲ 

Stage  Rigging 

Refer  to  HARDWARE,  STAGE 
A 

Stage  Scenery  and  Draperies 

draperies  are  an  impor- 
tant feature  of  theatres  today.  They  ac- 
cent color  and  give  softness  and  richness 
to  an  interior.  Architectural  lines  of  door- 
ways and  archways  are  usually  distinctively 
hard  and  draperies  are  the  mediums  by 
which  these  lines  are  softened  to  give  a 
pleasing  appearance.  A  drapery  scheme 
usualy  creates  an  inviting,  soft  and  colorful 
atmosphere.  If  the  draperv  is  in  harmony 
with  the  main  color  in  the  surroundings 
and  in  proportion  to  the  richness  of  the 
architecture  there  need  be  little  worry 
about  it  being  too  rich  or  elaborate.  Like- 
wise, scenery,  colorful  and  delicate,  has  be- 
come an  important  adjunct  to  the  motion 
picture  theatre.  Scenery  to  properly  clothe 
the  stage  shoAv  must  be  of  a  type  which  is 
eve-catching  the  moment  the  drop  is  raised. 
Many  specialists  have  been  developed  in 
this  particular  field.  Acoustical  treatment 
is  also  quite  closelv  allied  with  draping  for 
color  effect  and  harmony.  Up-to-date 
scenic  specialists  have  made  a  close  study 
of  draping  for  acoustical  correction,  and 
today,  of  course,  acoustics  are  an  all-im- 
portant consideratoin  in  stage  and  house 
drapery  installations. 

Armstrong  Studios,  Inc..  1707  Cordova  Street,  Los 
Angeles.  Cal. 

Beck  &_Sons,  Highland  Averfue  and  Dorchester,  Cin- 
cinnati. O. 

Peter  Clark,  Inc.,  544  W.  30th  Street,  New  York 
City. 

Collins   &  Aikman   Corporation,  25  Madison  Avenue, 

New  York,  N.  Y. 
Continental  Studios.  100  E.  Ohio  Street.  Chicago.  111. 
Amelia  Crain  Theatrical  Scenerv,  819  Spring  Garden 

St.,    Philadelphia.  Pa. 
Darians,  Inc..  142  W.  44th  Street.   New  York  City. 
DuPont  Fabrics  Service.   Newburg.  N.  Y. 
Eastman'  Brothers  Studios,  Inc.,  36  W.  46th  Street, 

New  York  Citv. 
Great  Western  Staee  Equioment  Company,  817  Holmes 

Street.   Kansas  City,  Mo. 
S.   M.    Hexter   &   Company,   Inc.,   2400   E.  Superior 

Street.  Cleveland,  O. 
Interstate  Decorating  Company,  1458  S.  Wabash  Ave- 
nue. Chicago,  111. 
Landish   Studios,   Inc.,  40  Ames   Street,  Rutherford, 

N.  J. 

Lee  Lash  Studios.  1818  Amsterdam  Avenue,  New  York 
City. 


Mandel  Brothers,  Inc.,  State  arfd  Madison  Streets, 
Chicago,  111. 

E.  L.  Mansure  Company,  1605  Indiana  Avenue,  Chi- 
cago, 111. 

Matney  Studios,  307  W.  47th  Street,  New  York  City. 
Novelty   Scenic   Studios,   340  W.   41st   Street,  New 
York  City. 

The  Orinoka  Mills,  183  Madison  Avenue,  New  York 
City. 

Wm.  Slater,  Jr.,  316  N.  Michigan  Avenue,  Chicago, 
111. 

Sosman  &  Landis  Comparfy,  416  S.  Kedzie  Avenue, 

Chicago,  111. 
Tiffin  Scenic  Studios,  Tiffin,  O. 

Twin  City  Scenic  Company,  2819  Nicollett  Avenue, 

Minneapolis,  Minn. 
Universal    Scenic    Studios,    Inc.,    1218-24    No.  Fifth 

Street^  Milwaukee,  Wis. 
Vollancf  Scenic  Studios,  Inc.,  3737  Cass  Avenue,  St. 

Louis,  Mo. 

I.  Weiss  &  Sons,  445  W.  45th  Street,  New  York 
City. 

Windowcraft  Valance  &  Drapery  Company,  328  Su- 
perior Avenue,  N.  W.,   Cleveland,  O. 

▲ 

Statuary 

artistry  OF  decoration  in 
a  theatre  is  reflected  never  more  vividly 
and  accurately  than  by  the  statuary.  A 
dignified  and  beautiful  statue  at  the  head 
of  the  stairs  leading  to  the  mezzanine,  for 
example,  can  establish  the  tone  of  a  theatre 
almost  as  rapidly  and  conclusively  as  the 
construction. 

P.    P.    Caproni  ,&   Brother,   Inc.,   1914  Washington 

Street,  Boston,  Mass. 
Silvestri  Art  Manufacturing  Comparfy,  1035  Orleans 

Street,  Chicago,  111. 

▲ 

Stereopticons 

stereopticons  are  used 
for  the  projection  of  lantern  slides  and 
effects,  illumination  being  supplied  by  in- 
candescent or  arc  lamps.  They  are  made 
in  single  units  and  also  for  double  and 
triple  dissolving.  Many  unusual  effects  are 
possible  with  the  modern  stereopticon  as 
developed  for  theatre  use.  They  can  be 
obtained  for  as  low  as  $26.00  for  Mazda 
type. 

Best  Devices  Company,  Film  Building,  Cleveland,  O. 
Brenkert  Light  Projection  Company,  7348  St.  Aubin 

Avenue  at  Grand  Boulevard,  Detroit,  Mich. 
Kliegl  Brothers,  321  W.  50th  Street,  New  York  City. 
Victor  Animatograph  Corporation,  Davenport,  la. 

A 

Sweeping  Compound 

there  are  a  number  of 
these  on  the  market,  many  of  which  are 
very  efficient.  They  are  made  from  a  com- 
position impregnated  with  oil  so  that  in 
sweeping  the  theatre  very  little  dust  is 
raised.  These  compounds  also  have  in 
them  disinfecting  material  which  disinfects 
the  floor  as  it  is  swept. 

They  come  in  75-lb.  drums,  100  lb.,  200- 
lb.  and  300-lb.  barrels. 

The  Huntington*  Laboratories,  Inc.,  Huntington,  Ind. 
A 

Switchboards 

CONTROL  OF  LIGHTING 
through  the  use  of  switchboards  makes 
possible  the  wonderful  lighting  effects 
achieved  in  motion  picture  theatres  today. 
Switchboards  for  this  work  are  built  in 
many  capacities.  Scenes  for  unusual 
lighting  effects  may  be  pre-selected  by  such 
a  board  and  the  theatre  flooded  with  ap- 
propriate lighting  scheme  at  a  proper  cue 
by  the  simple  method  of  throwing  a  switch. 
Lighting  control  systems  are  being  adopted 
by  theatres  of  lesser  size  that  heretofore 
have  considered  such  installations  as  being 
only  for  the  larger  metropolitan  houses. 

Manufacturers  of  this  type  of  equip- 
ment are  glad  to  furnish  engineering  serv- 


MODULATING  TUBES 
REJUVENATED 

GRATIS 

Sounds  unbelievable,  doesn't  it?  Nevertheless, 
here's  our  offer.  For  every  TWO  worn  out 
tubes  received  from  you,  we  will  rejuvenate 
ONE  and  return  it  to  you  without  cost.  (All 
transportation  charges  to  be  paid  by  sender.) 
Any  tube  rejuvenated  by  us  is  guaranteed  to 
give  satisfactory  results.  This  GRATIS  service 
offer  applies  to  all  types  of  211's  and  845's,  and 
203A's,  204A's  and  212D's.  Rates  for  rejuve- 
nating all  other   types   supplied  on  request. 

The  FRANKLIN  RADIO  CORP. 

335  Linden  Avenue,  Dayton,  Ohio 


April  9,  1932 


Motion  Picture  Herald 


85 


ice  and  consult  with  exhibitors  and  archi- 
tects on  various  phases  of  these  lighting 
control  systems. 

A  new  device  for  automatic  and  pre-set 
control  of  stage  and  house  lighting  has  re- 
cently been  developed.  The  principle  is 
very  similar  to  that  employed  in  the  play- 
ing of  pipe  organ  music  and  may  be  oper- 
ated manually  or  automatically  from  the 
player  roll.  Novel  and  spectacular  effects 
are  thus  produced  with  the  possibility  of 
synchronization  with  the  program. 

Frank  Adam  Electric  Company,  3650  Windsor  Ave- 
nue, St.  Louis,  Mo. 

Belson  Manufacturing  Company,  800  Sibley  Street, 
Chicago,  111.  .  „„,  „ 

Chicago  Switchboard  Manufacturing  Company,  426  S. 
Clinton  Street,  Chicago,  111. 

Cleveland  Switchboard  Comparry,  2925  E.  79th  Street, 
Cleveland,  O. 

Cutler-Hammer  Manufacturing  Company,  12th  and 
St.   Paul,   Milwaukee,  Wis. 

General  Electric  Company,  1  River  Road,  Schenec- 
tady, N.  Y. 

Hub  Electric  Company,  2225  W.  Grand  Avenue,  Chi- 
cago, 111. 

KHegl  Brothers,  321  W.  50th  Street,  New  York  City. 
Major  Equipment  Company,  4603  Fullerton  Avenue, 

Chicago,  111.  _  

Trumbull  Electric  Manufacturing  Company,  Plainville, 

Conn. 

Ward  Leonard  Electric  Company,  37  South  Street, 

Mt.  Vernon,  N.  Y. 
Westinghouse    Electric    &    Manufacturing  Company, 

East  Pittsburgh,  Pa. 
Wm.  Wurdack  Electric  Manufacturing  Company,  4444 

Clayton  Avenue,  St.  Louis,  Mo. 

A 

Switches 

never  in  the  history  of 
the  theatre  has  electrical  equipment  played 
as  vital  a  role  as  it  does  today.  From  pro- 
jection room  to  stage  and  to  manager's 
office,  electricity  to  a  large  extent  runs  the 
show.  With  the  program  on  a  minute 
schedule,  electrical  switches  in  turn  have 
an  important  duty  to  perform. 

Frank  Adam  Electric  Compariy,  3650  Windsor  Ave- 
nue, St.  Louis,  Mo. 

Dowser  Manufacturing  Company,  225  Broadway,  New 
York  City. 

Hart  Manufacturing  Company,  Hartford,  Conn. 
Hoffman-Soons,  387  First  Avenue,  New  York  City. 
Kohler  Comparry,  Kohler,  Wis. 

Westinghouse  Electric  &  Manufacturing  Company, 
East  Pittsburgh,  Pa. 


Telephones,  Inter-Communicating 

Refer  to  INTER-COMMUNICATING 
TELEPHONES 


Temperature  Control  Apparatus 

temperature  control  ap- 
paratus are  devices  for  automatically  con- 
trolling the  temperature  of  the  auditorium, 
organ  chambers  or  any  part  of  the  theatre 
where  a  uniform  heat  must  be  maintained. 
In  a  control  for  an  auditorium  the  device 
is  a  small  thermostat,  which  actuates  a 
valve  on  an  air-line,  which  in  turn  operates 
the  shutters  in  the  air  ducts.  In  the  aver- 
age size  theatre  several  of  these  will  be 
located  at  various  places  and  each  will 
operate  independently  of  the  other,  thus 
relieving  hot  or  cold  spots  in  any  one  sec- 
tion. Controls  for  organ  chambers  turn 
on  or  off  electric  heaters  and  also  work  on 
the  thermostatic  principle. 

The  Foxboro  Company,  Neponset  Avenue,  Foxboro, 
Mass. 

Johnson  Service  Company,  149  E.  Michigan  Avenue, 

Milwaukee,  Wis. 
National  Regulator  Company,  2301  N.  Knox  Avenue, 

Chicago,  111. 

Powers  Regulator  Company,  2720  Greerrview  Avenue, 
Chicago,  111. 


Superior  Sound  ♦  Production  Price 


OVER  2,000  Installations  acclaim  the 
acceptance  of  Mellaphone.  The 
peak  in  perfection  has  been  attained 
for  the  medium  sized  house.  The 
smoother  running,  quiet  and  trouble- 
free  Mellaphone  will  fulfill  your  most 
exacting  requirements  in  better  sound. 
Today,  simplified  sales  system,  lower 
material  and  production  cost  enables  us 
to  sell  the  Senior  Model  Mellaphone 
at  a  new  low  price.  Complete  A.C. 
Equipment  as  an  installation,  or  replace- 
ment units  available  for  immediate 
delivery. 


The  MELLAPHONE 

"Renowned  the  world  around" 

Write  or  wire  for  full  information  and  new  low  prices. 

All  Electric  Sound -on -Film  Amplifier— Low  as  $75 

MELLAPHONE  CORPORATION  5?wHS 


End  Your  Back  Stage  Worries  by  Installing 
the  Nationwide  Endorsed  Stage  Equipment 

AUTOMATIC  SCREEN  ADJUSTER 

STAGE  RIGGING  AND  HARDWARE 
COUNTER  WEIGHT  SYSTEMS 
ASBESTOS  CURTAINS 
STEEL  CURTAINS 

SOUNDPROOF  CURTAINS 

HAND  AND  ELECTRIC  CURTAIN  HOIST 
DRAW  CURTAIN  TRACKS 

ELECTRIC  DRAW  CURTAIN  CONTROL 
ORCHESTRA  PIT  LIFTS 
ORGAN  CONSOLE  LIFTS 
STAGE  LIFTS 

MOVEABLE  STAGE  BAND  CARS 
TALKIE  HORN  TOWERS 
CONTOUR  CURTAINS 

MECHANICAL  STAGE  EFFECTS 
REVOLVING  STAGES 

Information  on  any  of  these  products  will  be  gladly  furnished  on  request 

"Stage  Equipment  with  a  Reputation" 

PETER  CLARK,  INC. 


544  West  30th  Street 


New  York  City 


Every  Theatre  Needs  These  as  a  part  of  its  Equipment 

RICHARDSON'S 
MOTION  PICTURE  HANDBOOKS 

Vols.   I  and  2    -    -  *  $  6.20 

Vol.  3  (on  sound  only)    -    -    -    -    -    -    -  $5.10 

Combination  price  (the  3  volumes)    -  $10.20 

Building  Theatre  Patronage  $  5.10 

(By  BARRY  &  SARGENT) 
We  Are  Handling  Them  for  the  Convenience  of  the  Trade 

MOTION   PICTURE   HERALD  BOOKSHOP 
1790  BROADWAY  NEW  YORK,  N.  Y. 


86 


Better  Theatres  Section 


April  9,  1932 


\ 

/ 

X  OUT  LUjJy 

A 

ni  thp 

New  b.U.b. 

CATALOG 

just 

off 

the 

press 

IS  READY 

FOR  MAIL  INC 

TO  YOU! 

.  .  .  MODERN 

Motion  Picture 

1  V  1  \J  1  1  V/  II            II  V*  1  Ml  V 

Theatre  Sound 

Equipment  and 

supplies  .  .  fully 

illustrated  and 

described. 

...USED 

rebuilt  and  re- 

conditioned ap- 

paratus  at  sub- 

stantial  savings. 

■  * 

\CORPOftAT10N/ 

1 

1600  BROADWAY 

NEW  YORK.    DEPT.  MM 

CABLE      "SOSOUND"    NEW  YORK 

/ 

\ 

The  new  and 
better  Traveltroi 
electric  curtain 
operator  with  35 
foot  traveller, 
$150.00  F.  O.  B. 
Akron.  Set  the 
facts. 


Terra  Cotta,  Architectural 

theatre  architecture  and 
decoration  today  reflects  both  the  freedom 
of  individual  expression  and  the  character 
of  the  showplace  itself.  Not  least  in  the 
material  forms  of  that  expression  is  terra 
cotta,  with  the  variety  of  structure  decora- 
tion it  affords. 

Midland  Terra  Cotta  Company,  105  W.  Monroe  Street, 
Chicago,  111. 

Northwestern  Terra  Cotta  Company.  2525  Clybourne 
Avenue,  Chicago,  111. 

A 

Theatre  Accounting  Systems 

Refer  to  ACCOUNTING  SYSTEMS 

A 

Theatre  Costumes 

Refer  to  COSTUMES  AND 
COSTUME  FABRICS 
A 

Theatre  Curtain  Advertising 

theatre  curtain  advertis- 
ing in  many  places  has  been  the  means  of 
bringing  together  the  exhibitor  and  the 
local  merchant  on  more  friendly  terms,  be- 
sides being  a  source  of  revenue  for  the  ex- 
hibitor. It  also  has  stimulated  community 
interest  among  the  patrons  in  trading  at 
their  neighborhood  stores. 

Chas.  L.  Hoyland  Company,  180  N.  Michigan  Avenue, 
Chicago,  111. 

Twin-City  Scenic  Company,  2819  Nicollett  Avenue, 
Minneapolis,  Minn. 

A 

Theatre  Brokers 

Refer  to  BROKERS,  THEATRE 
A 

Theatre  Dimmers 

Refer  to  DIMMERS 
A 

Theatre  Seats 

Refer  to  CHAIRS 
A 

Theatre  Promotion 

TWO  primary  factors  in 
promotional  work  of  a  theatre,  as  far  as 
paper  is  concerned,  are  quality  production 
and  speed  of  service.  Just  as  those  two 
elements  figme  in  the  contact  between  the- 
atre owner  and  patron,  so  too  they  loom 
in  the  relations  between  the  exhibitor  and 
the  company  that  serves  him  with  his  pro- 
motional material. 

Adswin  Corporation,  727  Seventh  Avenue,  New  York. 
Davis  Bulletin  Company,  Inc..  Lock  Street,  Buffalo, 

N.  Y. 

Bower  Show  Print,  Fowler,  Ind. 

Chicago   Show   Printing  Company,   1335-45   W.  Lake 

Street,   Chicago.  111. 
Exhibitors  Printing  Service.  711  S.  Dearborn  Street, 

Chicago,   111.  „  ,  , 

Filmack   Trailer   Company,   838   S.    Wabash  Aveifue, 

Chicago,  111. 

The  Hammiell  Corporation  1714  Third  Avenue,  No., 
Birmingham,  Ala. 

The  Hennegan  Company,  311  Genesee  Street,  Cin- 
cinnati, O. 

The  Leader  Press,  Oklahoma  City,  Okla. 

National  Program  &  Printing  Company,  729  S.  Wa- 
bash Avenue.  Chicago,  111. 

Mation'al  Screen  Service,  130  W.  46th  Street,  New 
York  City. 

Frank  Roberts,  111  N.  Franklin  Street,  Syracuse, 
N  Y. 

Radio-Mat  Slide  Company,  1674  Broadway,  New  York, 
N.  Y. 

Showman's  Press,  6309  Yale  Avenue,  Chicago,  111. 
The  Vitaprint  Company,  729  S.  Wabash  Avenue,  Chi- 
cago. 111. 

Tickets 

THEATRE      TICKETS  are 

available  and  used  in  many  forms  as  roll 
tickets,  folded  tickets,  reserved  seat  tickets, 
and  ticket  coupon  books.  Roll  and  folded 
tickets  of  the  more  usual  denominations  are 
carried  in  stock.     Tickets  are  commonly 


sold  in  even  multiples  of  10,000,  the  price 
decreasing  with  additional  thousands  or- 
dered. 

Tickets  are  made  for  use  with  ticket 
issuing  machines  and  are  consecutively 
numbered.  This  enables  accurate  check  of 
tickets  sold  for  each  day.  Stock  tickets 
may  be  obtained  for  50  cents  a  roll.  Special 
printed  roll  or  center  hole  folded  tickets 
range  in  price  from  $8  for  10,000  to  $158 
for  a  million.  The  admission  price  must 
be  printed  on  each  ticket,  by  order  of  the 
government. 

Arcus  Ticket  Company,  348  N.  Ashland  Avenue,  Chi- 
cago, 111. 

Columbia  Printing  Compan'y,  1632  N.  Halsfed  Street, 
Chicago,  111. 

Daly  Ticket  Company,  506-508  Vandalia  Street,  Col- 
linsville,  111. 

Globe  Ticket  Company,  116  N.  12th  Street,  Philadel- 
phia, Pa. 

Hancock  Brothers,  Inc.,  25  Jessie  Street,  San  Fran- 
cisco, Cal. 

International  Ticket  Company,  50  Grafton  Avenue, 
Newark,  N.  J. 

Keystone  Ticket  Compan'y,  Shamokin,  Pa. 

National  Ticket  Company,  Shamokin^  Pa. 

Showman's  Press,  6309  Yale  Avenue,  Chicago,  111. 

Weldon,  Williams  &  Lick,  Fort  Smith,  Ark. 

World  Ticket  &  Supply  Company,  Inc.,  1600  Broad- 
way, New  York. 

A 

Ticket  Booths 

keeping  pace  with  ad- 
vancement in  theatre  design  the  box  office 
has  been  developed  from  a  rather  unsightly 
necessity  to  a  thing  of  beauty,  modernly 
equipped  for  speedy  and  accurate  sale  of 
tickets.  It  is  usually  designed  in  harmony 
with  the  architectural  scheme  of  the  the- 
atre. 

Attractive  booths  are  made  of  plastic 
composition  or  wood.  Others  are  made  of 
cast  brass  or  bronze  with  marble  bases. 

While  larger  theatres  require  several  box 
offices  one  of  these  is  always  placed  as  near 
the  sidewalk  as  possible.  This  procedure  is 
usually  followed  where  only  one  box  office 
is  used  also,  thus  placing  the  ticket  window 
within  easy  access. 

Atlas  Metal  Works,  2601  Alamo  Street,  Dallas,  Tex. 
The  Caille  Brothers  Company,  6210  Second  Boulevard, 

Detroit,  Mich. 
Libman-Spanjer    Corporation,    1600    Broadway,  New 

York  City. 

Lobby  Display  Frame  Corporation,  723  Seventh  Street, 

New  York  City. 
Newman  Manufacturing  Company,   Norwood  Station, 

Cincinnati,  O. 
Stanley  Frame  Company,  727  Seventh  Avenue,  New 

York  Citv. 

A 

Ticket  Booth  Heaters 

the  ticket  booth  heater 
is  a  compact  device  which  is  a  necessity, 
especially  in  cases  where  the  booth  is  set 
away  from  the  walls  of  the  theatre.  The 
seller  in  the  booth  must  be  protected  against 
climatic  conditions  to  function  efficiently  in 
change  making.  A  cold  booth  is  not  pro- 
ductive to  correctness. 

Minneapolis, 
360  W.  13th 


Minneapolis    Honeywell    Regulator  Co 

Minn. 

The   Prometheus   Electric  Corporation. 
Street,   New   York  City. 


Ticket  Choppers 

A  machine  for  punching 
tickets  dropped  in  box  as  patron  enters 
theatre.  The  ticket  chopper  guards  against 
the  resale  of  tickets.  Mutilation  of  the 
ticket  consists  of  perforations  made  on  the 
ticket,  which,  however,  is  done  in  a  man- 
ner that  does  not  prevent  acurately  check- 
ing results.  Ticket  choppers  are  made  in 
several  wood  and  metal  finishes,  and  are 
operated  by  electricity,  or  hand  and  foot. 


\7paveltPol 

ECONOQU IPM  ENT     MFG.  CO. 
AKRON   OHIO  USA 


April  9,  1932 


Motion  Picture  Herald 


87 


Prices  range  from  $75  to  $250. 

Automatic  Simplex  Register  Corporation,  1018  S.  Wa- 
bash Avenue,  Chicago,  111. 

Caille  Brothers,  6210  Second  Avenue,  Detroit,  Mich. 

General  Register  Corp.,  Paramount  Building,  New 
York  City. 

Newman  Manufacturing  Company,   Norwood  Station, 

Cincinnati,  O. 
Simplex  Ticket  Register,   Paramount   Building,  New 

York  City. 

Ticket  Holders 

there  are  various  forms 
any  types  of  these  made  for  both  the  single 
and  coupon  ticket  rolls  and  generally  con- 
structed so  that  the  roll  of  tickets  is  auto- 
matically held  under  tension,  which  pre- 
vents the  roll  of  tickets  from  unwinding. 
The  prices  range  from  $0.50  to  $1.50. 
A 

Automatic  Simplex  Register  Corporation,  1018  S.  Wa- 
bash Avenue,  Chicago,  111. 

General  Register  Corp.,  Paramount  Building,  New 
York  City.  „ 

Simplex  Ticket  Register,  Paramount  Building,  New 
York  City. 

Ticket  Machines 

Refer  to  MACHINES,  TICKET 
A 

Tile  (for  Floors  and  Decoration) 

importance  OF  first  im- 
pressions has  been  repeated  often  enough, 
vet  many  a  patron  has  drawn  a  negative 
reaction  toward  a  beautiful  theatre  be- 
cause insufficient  attention  has  been  paid  to 
the  appearance  of  the  lobby.  The  usages 
of  decorative  tile  in  the  theatre  are  many 
and  valuable.  Besides  its  use  for  fountains 
and  purely  decorative  features,  it  is  proved 
beautifying  as  well  as  durable  as  floor 
material  in  theatre  lobbies,  lounges,  etc. 

American  Encaustic  Tiling  Company,  Ltd.,  16  E.  41st 

Street,  New  York. 
Associated  Tile  Manufacturers,  420  Lexington  Avenue, 

New  York  City. 
Flint  Faience  &  Tile  Company,  Flint,  Mich. 
Mosaic  Tile  Company,  Zanesville,  O. 

A 

Tool  Kits 

TOOL  kits,  or  outfits,  are 
made  complete  with  a  set  of  tools  for  use 
on  the  picture  machine.  They  usually 
contain  "V"  Block,  Split  Screw  Driver, 
Driver  Pins,  Taper  Pin  Reamer,  Taper 
Pin  Remover  and  Sprocket  Puller.  Price 
is  $5. 

Enterprise  Optical  Mfg.  Company,  564  W.  Randolph 

Street,  Chicago,  111.  . 
International  Projector  Corporation,  90  Gold  Street, 

New  York  City. 
Millen  Mfg.  Company,  7  Water  St.,  Boston,  Mass. 

A 

Towels,  Paper 

PROGRESSIVE  OPERATION 

of  a  theatre  does  not  stop  at  the  screen  or 
stage  of  the  theatre.  It  extends  even  to  the 
small  details  of  equipment  of  the  entire 
theatre.  Paper  towels  are  a  factor  of  effi- 
cient equipment,  but  in  this,  as  in  all  other 
phases  of  running  a  theatre,  there  are  vary- 
ing standards  and  values.  The  most  suc- 
cessful theatre  owner  has  the  highest 
standards. 

Bay  West  Paper  Company,  Green  Bay,  Wis. 
Ft.  Howard  Paper  Company,  Green  Bay,  Wis. 
Hobert  Paper  &  Fibre  Company,  Green  Bay,  Wis. 

A 

Trailers 

the  exhibitor  has  his 
screen  for  entertainment  purposes,  but  it 
also  is  an  invaluable  asset  in  promotional 
work.  Trailers  are  widely  used  and  vary 
just   as  widely   in   style,    depending,  of 


STAGE  LIGHTING 

Equipment  -:-  Apparatus  -:-  Supplies 

WRITE  for  FULL  INFORMATION  or  CATALOG  on  any  or  all  ITEMS  LISTED 


Footlights 
Borderlights 
Proscenium  Lights 

Cove  Lights 
Illuminated  Signs 
Act  Announcers 
Cab  Calls 
Panel  Boards 
Switchboards 
Floor  Pockets 
Wall  Pockets 

Exit  Signs 
Aisle  Lights 
Step  Lights 
Music  Stands 
Piano  Lights 
Organ  Lights 
Leader  Stands 
Electric  Fountains 
Crystal  Reflectors 
Fire  Logs 
Coal  Grates 


Spotlights 
Floodlights 
Stage  Lamps 
Color  Wheels 
Color  Frames 
Scenic  Effects 

Connectors 
Plugging  Boxes 

Dimmers 
Cable  Supports 
Terminal  Lugs 
Stage  Cable 
Gelatine  Mediums 
Color  Caps 
Lamp  Coloring 
Slide  Carriers 
Shutters 
Blinders 
Lenses 
Pipe  Clamps 
Enclosed  Switches 
Rheostats 


Universal  Electric  Stage 

321  West  50th  Street 


Lighting  Co.,  inc. 

New  York,  N.  Y. 


This  Way  to  the  Theatre  Market! 

A  straight  line  is  still  the  shortest  distance  between  seller  and  buyer. 
BETTER  THEATRES  is  that  straight  line  in  the  motion  picture  business. 
Nearly  everyone  with  buying  authority  in  the  field  is  a  reader.  So  are 
those  without  authority  but  with  advisory  influence.  Reach  them  and  you 
have  gone  straight  to  all  of  your  market. 

Advertising  in  BETTER  THEATRES  is  the  most  economical  as  well  as 
the  most  direct  route  from  you  to  your  customer.  With  one  advertisement 
you  reach  the  whole  of  your  market.  Detailed  and  audited  figures  to  prove 
these  statements  will  be  sent  upon  requst.  Address: 


BETTER 

407  S.  DEARBORN  ST. 


TH  E ATRES 


CHICAGO 


RadiO  AW- Mat 


Project  Events 
of  Timely  Importance 
On  Your  Screen 


Easily  Prepart 

flat  Slides 


is  the  Stationery  of  the  Screen 


Radio  City  Theatre  Engineering 
.  .  in  Next  Better  Theatres. 


Complete  All  A.C. 
Sound-on-RIm  Equipment 

$400.00 

FOR  POWERS  OR  SIMPLEX 

2— SENIOR  SOUND  HEADS  — Ball  bearing  and 
morse  Silent  Chain  driven — includes  exciter  lamps. 
&'£££!!!&'"..  cells  —  FINEST  OPTICAL  LENS 
SYSTEMS    MANUFACTURED    perfectly  adjusted 

^o..a5? .-l-i'iked.  —  complete  for  installation. 

COMPLETE  ALL  A.C.  THEATRE  AMPLIFIER- 
Mounts  between  pojectors  —  CONTROL  PANEL 
contains,   meter,   filament  and  voltage  regulators. 

^switches,  pilot  lamp,  etc.  POWER. 

WRIGHT-DE  COSTER  Power  Dynamic  Stage  Speaker 
and  baffle. 

WRIGHT-DE  COSTER    Dynamic    Booth  Monitor 

Speaker  and  baffle. 
2^,oHc--PoJlE,N!RAL   ELECTRIC  drive  motors. 
ENTIRE    SYSTEM    PERFECTLY    MATCHED  FOR 
FINEST  REPRODUCTION 
ABSOLUTELY     NO     BATTERIES  USED 

.  „  EASY    TO  INSTALL 

A.C.  AMPLIFIER  ONLY  can  be  purchased  foi  Con- 
version   of    present    Sound-on- Film    Battery  Systen.. 

Associated   Engineering  Laboratories 
Buffalo,  N.  Y. 


88 


Better  Theatres  Section 


April  9,  1932 


course,  upon  the  type  of  entertainment  to 
be  promoted.  Trailers  on  feature  pictures 
may  be  obtained  on  a  weekly,  monthly  and 
yearly  contract  basis.  Other  trailers  may 
be  designed  and  produced  for  some  special 
feature  of  the  program.  A  great  many 
theatres  also  have  their  own  title  trailer  for 
the  news  reels,  especially  when  several 
news  reels  are  combined. 

Ad- Vance  Trailer  Service  Corporation,  130  West  46th 
Street.  New  York  City. 

Artfilm  Studios,  Inc.,  6601-05  Euclid  Avenue,  Cleve- 
land, O. 

Artwin    Products   Corporation,   729   Seventh  Avenue, 

New  York  City. 
De    Luxe    Trailers,    Inc.,    630   Ninth    Avenue,  New 

York  "City. 

Escar  Motion  Picture  Service,  Inc.,  10008  Carnegie 
Avenue  at  100th  Street,  Cleveland,  Ohio. 

Exhibitors  Printing  Service,  711  S.  Dearborn  Street, 
Chicago,  111. 

Filmack  Trailer  Company,  838  S.  Wabash  Avenue, 
Chicago,  111. 

National  Program  &  Printing  Company,  729  S.  Wa- 
bash Avenue,  Chicago,  111. 

National  Screen  Service,  Inc.,  126  W.  46th  Street, 
New  York  City. 

Quality  Slide  Company,  6  E.  Lake  Street,  Chicago,  111. 

Ransley  Studios,  308  W.  Randolph  Street,  Chicago,  111. 

Supreme  Screen  Service,  Film  Center  Building,  New 
York,  N.  Y. 

▲ 

Transformers 

Refer  to  GENERATORS,  MOTOR 
A 

Transparencies,  Window  Displays 

THE  TRANSPARENCY  offers 

a  colorful  and  eye-catching  form  of  ad- 
vertising. Use  of  this  type  of  display  is 
growing,  for  the  effect  is  one  of  delicacy, 
yet  it  attracts.  It  may  be  ordered  in  the 
form  of  window  displays,  lobby  boards, 
etc. 

Eastman  Brothers  Studios,  36  W.  46th  Street,  New 
York  City. 

National  Studios,  226  W.  56th  Street,  New  York  City. 
Ransley  Studios,  308  W.  Randolph  Street,  Chicago,  111. 


Uniforms 

theatre  prestige  em- 
phasized through  the  training  of  ushers, 
doormen  and  other  attendants,  is  greatly 
enhanced  by  costumes  worn  by  such  em- 
ployees. 

Uniforms  for  Summer  wear  should  be 


of  a  lightweight  material  to  provide  com- 
fort and  in  addition,  to  create  an  atmos- 
phere of  coolness.  Uniforms  for  the  Winter 
months  should  be  of  a  heavier  material  of 
a  dark  color. 

Many  theatres  at  present  are  making  it 
a  practice  of  equipping  ushers,  etc.,  in  a 
style  that  harmonizes  with  the  architecture 
of  the  house.  For  example,  a  theatre  done 
in  a  Spanish  style  very  frequently  adopts 
a  Spanish  type  of  uniform  for  house  em- 
ployees. 

Uniforms  should  be  made  to  individual 
measurements  to  assure  perfect  fit  and 
neatness  at  all  times.  Special  catalogues 
are  available  containing  appropriate  sug- 
gestions for  theatre  attendants'  uniforms. 

Angelica  Company,  1419  Olive  Street,  St.  Louis,  Mo. 
Brooks,  1435  Broadway  New  York  City. 
Browning  King  &  Company  264  Fourth  Avenue  New 
York  City. 

Chicago  Uniform  &  Cap  Company  208  East  Monroe 
Street  Chicago  111. 

DeMoulin  Brothers  &  Company,  1030  S.  Fourth  Ave- 
nue, Greenville,  111. 

Gemsco,  692  Broadway,  New  York  City. 

Lester,  Ltd.,  18  W.  Lake  Street,  Chicago,  111. 

M.  C.  Lilly  &  Company,  293  E.  Long  Street,  Colum- 
bus, O. 

Maier-Lavaty  Company,  2139  Lincoln  Avenue,  Chicago, 
111. 

Mandel   Brothers,   State  and  Madison,   Chicago,  111. 
A.  G.  Meier  and  Company,  205  W.  Monroe  Street, 
Chicago,  111. 

National  Uniform  Company,  12  John  Street,  New 
York  City. 

Pettibone  Brothers  Manufacturing  Company,  632  Main 
Street,  Cincinnati,  O. 

The  James  E.  Richards  Company,  Dayton,  O. 

Marcus  Ruben,  Inc.,  625  S.  State  Street,  Chicago,  111. 

Russell  Uniform  Company,  1660  Broadway,  New  York 
City.  _ 

Western  Uniform  Company,  105  S.  Wells  Street,  Chi- 
cago, 111. 

A 

Upholstery  Material 

use  OF  sound  absorbing 
upholstering  on  theatre  seats  has  come  into 
popular  demand  since  the  advent  of  sound 
pictures.  A  popular  fabric  used  in  this 
connection  is  mohair,  which  combines 
beauty  with  important  sound  properties. 
Upholstering  material  of  this  nature  may 
be  obtained  in  a  variety  of  colors  and  exe- 
cuted in  interesting  patterns  and  designs. 
It  is  claimed  for  this  material  that  it  will 


not  fade,  does  not  mat  down,  and  can  be 
kept  fresh  and  clean  with  little  effort.  Use 
of  mohair  for  upholstering  is  said  to  pro- 
duce a  marked  elimination  of  reverbera- 
tions in  the  theatre  auditorium. 

L.  C.  Chase  &  Company,  89  Franklin  Street,  Boston, 
Mass. 

Ideal   Seating   Company,   Grand   Rapids,  Michigan. 
The  Orinoka  Mills,  183  Madison  Avenue,  New  York 
City. 

▲ 

Usher  Signal  Systems 

THE  USHER  SIGNAL  SYS- 
TEM provides  a  sending  station  at  each  aisle, 
equipped  with  numeral  push  buttons  that 
give  any  total  of  seats  that  aisle  might  have. 
The  usher  registers  on  this  station  the 
number  of  vacant  seats  available,  which  in- 
formation is  transmitted  to  the  floor  or 
head  usher,  depending  on  the  size  of  the 
theatre.  In  the  larger  houses  the  floor 
usher  relays  the  information  to  the  head 
usher.  The  head  usher  sends  total  of 
all  aisles  and  floors  to  the  doorman  who 
directs  the  people  to  the  different  sections 
of  the  house  where  the  vacant  seats  are 
waiting.  This  operation  goes  on  continu- 
ously, and  rapidly  takes  care  of  waiting 
crowds.  The  various  stations  can  be  fur- 
nished in  any  finish. 

Seat  indicators  have  proved  to  effect 
economy  and  safety  in  moving  picture  the- 
atres by  reducing  the  possibility  of  acci- 
dents in  aisles  and  rows  to  its  minimum,  re- 
ducing the  numbers  of  ushers  used  in  hand- 
ling patrons,  together  with  speeding  up  the 
locating  of  vacant  seats  which  are  otherwise 
lost  due  to  the  inaccuracy  of  the  human 
element  manifested  in  the  very  best  of 
ushering  systems.  The  reduction  of  acci- 
dents means  reduction  in  insurance  premi- 
ums, and  the  reduction  in  the  number  of 
ushers  means  a  reduction  in  uniforms,  sal- 
aries and  up-keep. 

The    Acme    Electric    Construction    Company,    407  S, 

Dearborn  Street,  Chicago,  111. 
Automatic  Electric  Company,  Inc.,  1027  W.  Van  Buren 

Street,  Chicago,  111. 

Vacuum  Cleaning  Equipment 

though  the  constant 
and  careful  cleaning  of  the  interior  of  a 
theatre  would  seem  to  present  a  problem, 
the  vacuum  cleaner  has  simplified  matters, 
considerably,  since  it  can  be  used  in  clean- 
ing carpets,  drapes,  chairs,  organ  lofts, 
stage  floors,  etc.  The  vacuum  cleaner  also 
promotes  sanitation,  which  old  methods 
did  not  do.  Vacuum  cleaners  are  pro- 
curable for  theatres  of  all  sizes  and  are 
priced  nominally  when  consideration  is 
taken  of  their  efficiency  and  labor  saving. 

Cleaners  may  be  purchased  for  as  low 
as  $67.50. 

Apex  Electrical  Manufacturing  Company,  1067  E. 
152nd  Street,  Cleveland,  O. 

Eureka  Vacuum  Cleaner  Comparry,  Hamilton  and 
Dewey  Avenues,  Detroit,  Mich. 

General  Electric  Company,  1  River  Road,  Schenec- 
tady, N.  Y. 

The  Hoover  Company,  Canton,  O. 

The  Morrow  Company,  Inc.,  400  W.  Madison  Street^ 
Chicago,  III. 

National    Super    Service    Company,    812  LaFayette- 

Street,  Toledo,  O. 
Spencer  Turbine  Company,  Hartford,  Conn. 

Vending  Machines  and  Scales 

IN  RECENT  months 
Better  Theatres  has  inaugurated  a  de- 
partment called  "Added  Income"  designed 
to  keep  theatre  owners  informed  of  possi- 


LINCROP  HO  N  E 

Manufacturers  of  higher  class  sound  equipment 
since  the  beginning  of  the  talkies 

SOUND-ON-FIIX 

Made  for  those  who  want  a  finer  job  at  a  price 
only  a  little  more  than  the  lowest! 

Nearly  200  leading  exhibitors  and 
institutions  in  New  York  State 
alone  have  chosen  this  great 
sound  equipment  without  any 
other  advertisement  than  the 
word  of  other  LINCROPHONE 
owners  and  film  exchanges.  Proof 
indeed  that  QUALITY  is  more 
important  than  price.  LINCRO- 
PHONE costs  a  little  more  but 
what  a  whale  of  a  difference  a 
few  dollars  make! 
May  we  send  you  a  description? 

LINCROPHONE  CO.,  Inc. 

W.  H.  Linton,  Pres. 
OFFICE:        127  Pleasant  St.,  UTICA,  N.  Y. 
FACTORY:      1006  Lansing  St.,  UTICA,  N.  Y. 


While  LINCROPHONE  sound  heads  can  be  purchased 
separately,  we  advise  the  use  of  our  own  all  A.C.  oper- 
ated amplifiers  and  large  air  column  horns  to  obtain 
what  is  perhaps  the  finest  sound  in  the  field. 
Our  special  A.C.  PRE-AMPLIFIER  with  fader,  tone 
compensator,  silent  change-over,  photo-cell  and  exciter 
lamp  supply,  meter  and  rheostats,  all  combined  in 
one  complete  unit,  will  materially  improve  your 
present  job. 


April  9,  1932 


Motion  Picture  Herald 


89 


EXPLOIT— NEXT  WEEK! 


Microphone  and  Turntable 
Complete  (as  shown)  $40.00 

A  complete  Microphone  and  an  Elec- 
tric PhonogTaph  Turntable  ready  to 
connect  to  your  present  sound  system 
regardless  ot  the  make.  The  Micro- 
phone is  indispensable  for  making  an- 
nouncements of  coming  attractions, 
song  numbers,  and  a  dozen  other  uses. 

ROCHESTER, 
NEW  YORK 


MELLAPHONECORP. 


Projecting 
Sound  Pictures 

By  AARON  NADELL 

CHAPTERS  ON— 

Film  Reproduction 

Sound-on-disc 

Sound-on-film 

Amplifiers  &  Rectifiers 

Vacuum  Tubes 

Acoustics 

The  Loud  Speaker 

Motors  &  Generators 

Tracing  Trouble 

Recording 

PRICE:  (including  postage) 

$2.60 

Motion  Picture  Herald 
Bookshop 

1790  Broadway,  NEW  YORK,  N.  Y. 


bilities  for  extra  revenue  through  the  use 
of  vending  machines  and  other  merchandis- 
ing ideas. 

One  large  circuit  which  has  recently  in- 
stalled candy  vending  machines  and  weigh- 
ing scales  in  some  600  theatres  has  made  a 
careful  analysis  of  possible  revenue  from 
such  sources  and  reveal  an  expected  income 
of  between  $400,000  and  $500,000  annu- 
ally. Their  survey  shows  that  an  average 
of  one  out  of  every  thirteen  persons  attend- 
ing a  theatre  will  patronize  a  vending  rna- 
chine.  According  to  figures  from  various 
theatres,  candy  vending  machines  have  pro- 
duced from  $50  per  month  upward,  each. 
Many  theatres  have  found  room  for  three 
or  more  machines. 

While  candy  machines  are  considered 
the  largest  revenue  producers,  it  has  been 
found  that  weighing  scales  located  in  rest 
rooms  and  other  convenient  spots  run  a 
close  second.  Weighing  machines  that  take 
up  a  minimum  amount  of  room,  are  attrac- 
tively made  in  various  colors  and  which  can 
easily  be  moved  on  rollers  are  now  offered 
especially  for  theatre  use. 

Vending  machines  of  all  types  may  be 
purchased  outright  or  may  be  placed  in 
theatres  and  operated  on  a  percentage  of 
the  profits  for  the  theatre.  Other  types  of 
vending  machines  such  as  soap,  towel,  per- 
fume, and  the  like,  are  beginning  to  make 
their  appearance  in  some  theatres.  Pop 
corn  machines,  which  are  discussed  else- 
where in  this  Index,  offer  another  source 
of  revenue  under  certain  conditions. 

Following  are  listed  some  manufactur- 
ers of  vending  machines  and  scales: 

Advance  Machine  Company,  4641  Ravenswood  Avenue, 
Chicago,  111. 

The  American  Vending  Company,  39  S.  LaSalle  Street, 
Chicago,  111. 

Automatic  Canteen  Company,  155  W.  Austin  Avenue, 
Chicago,  111. 

Automatic    Selling    Associates,    Inc.,    341  Madison 

Avenue,  New  York  City. 
Columbus  Vending  Company,  2005-13  E.  Main  Street, 

Columbus,  O. 

Consolidated  Automatic  Merchandising  Corporation, 
245  Fifth  Avenue,  New  York,  N.  Y. 

O.  D.  Jennings  &  Company,  4309  W.  Lake  Street,  Chi- 
cago, m. 

Mills  Novelty  Company,  4110  Fullerton  Avenue,  Chi- 
cago, in. 

National  Automatic  Machines  Co.,  2196-2206  Uni- 
versity Avenue,  St.  Paul,  Minnesota. 

Rock-Ola  Mfg.  Company,  629  W.  Jackson  Boulevard, 
Chicago,  111. 

v^endola  Corp.,  636  Eleventh  Avenue,  New  York  City. 
Watling  Scale  Manufacturing  Company,  4654  W.  Ful- 
ton Street,  Chicago,  111. 


Ventilating  Systems 

Refer  to  AIR  CONDITIONING  AND 
COOLING  EQUIPMENT— COOL- 
ING, VENTILATING  SYSTEMS- 
ELECTRIC  FANS— FANS, 
VENTILATING 
▲ 

Ventilators 

PROPER    DISTRIBUTION  of 

air  in  the  theatre  is  an  important  feature 
of  correct  ventilation.  One  of  the  methods 
of  achieving  this  is  through  the  use  of  ven- 
tilators located  in  the  auditorium  floor. 
Air  brought  into  the  theatre  is  distributed 
in  this  manner  to  all  parts  of  the  house. 
Ventilators  of  this  type  which  are  gener- 
ally known  as  mushroom  ventilators,  may 
be  adjusted  to  permit  the  desired  amount 
of  air  entering  the  auditorium.  It  is 
claimed  that  diffusers  of  this  type  enable 
an  evenly  distributed  amount  of  air  to 


reach  all  portions  of  the  building.  The 
prices  range  from  50c.  to  $1.50  each,  de- 
pending on  the  diameter.  A  six-inch 
diameter  is  generally  used. 

American  Metal  Products  Company,  5855  Manches- 
ter Avenue,  St.  Louis,  Mo. 

Knowles  Mushroom  Ventilator  Company,  41  N.  Moore 
Street,  New  York  City. 

Sobel  &  Kraus,  Inc.,  517-21  E.  136th  Street,  New 
York  City. 


Volume  Controls,  Auditorium 

control  of  sound  and 
talking  volume  from  a  point  in  the  audi- 
torium so  that  the  volume  of  sound  will 
harmonize  with  the  action  of  the  picture 
is  a  recent  development  that  is  finding  a 
favorable  reception  among  theatre  owners. 
The  purpose  of  the  auditorium  volume 
control  is  to  enable  instantaneous  change 
in  sound  volume,  to  enhance  the  mood  of 
the  particular  scene  at  the  moment  it  is 
shown.  Heretofore,  with  the  volume  of 
sound  controlled  from  the  projection  room, 
a  flexibility  has  been  absent,  which  has  had 
a  tendency  to  produce  a  monotony  in  the 
sound  from  the  amplifiers,  regardless  of 
the  action  on  the  screen. 

With  the  auditorium  volume  control,  it 
is  possible  to  tone  and  shade  the  sound  di- 
rectly at  the  point  it  is  received  by  the 
audience,  viz.,  in  the  auditorium. 

Essannay  Electric  Mfg.  Company,  2809  W.  Van  Buren 
Street,  Chicago,  111. 

A 

Wall  Coverings 

SINCERE  CONSIDERATION 

must  be  given  to  the  subject  of  wall  cover- 
ings for  in  the  final  analysis  they  are  one 
of  the  most  important  factors  in  theatre 
construction. 

Beaver  Products  Company,  Inc.,  1440  Military  Road, 

Buffalo,  N.  Y. 
Cornell  Wood  Products  Company,  190  N.  State  Street, 

Chicago,  111. 

Universal  Gypsum  &  Lime  Company,  111  W.  Wash- 
ington Street,  Chicago,  111. 

U.  S.  Gypsum  Company,  300  W.  Adams  Street,  Chi- 
cago, 111. 

Vitrolite  Company,  133  W.  Washington  Street,  Chi- 
cago, 111. 

H.  B.  Wiggin's  Sons  Company,  Broomfield,  N.  J. 
▲ 

Waste  Cans 

THESE    GENERALLY  have 

self  closing  covers,  some  of  them  being 
operated  by  foot  levels.  Some  are  finished 
in  high-grade  enamel  to  harmonize  with 
the  rest  of  the  booth  equipment,  while 
others  are  made  of  galvanized  iron.  Some 
types  are  also  water  tight,  so  they  will  hold 
water  to  extinguish  carbon  butts  or  the 
immersion  of  film  fragments  in  water  for 
safety. 

E.  E.  Fulton  Company,  1018  S.  Wabash  Avenue, 
Chicago,  111. 


Water  Purifiers  and  Coolers 

WATER      PURIFIERS  and 

coolers  have  made  theatre  attendance  more 
welcome  to  the  prospective  patron.  These 
devices  assure  them  of  refreshing  water 
which  is  cool  and  pure  at  all  times. 

National    Carbonic    Machinery    Company,  Wisconsin 
Rapids,  Wis. 

U.  S.  Ozone  Company,  500  N.  Dearborn  Street,  Chi- 
cago, 111. 

Wheels,  Color 

Refer  to  COLOR  WHEELS 


Sound  Equipment  Bargains 

Why  buy  "something  in  a  sack"  1  Special  Goodail  sound 
system  for  Powers  projectors  includes  two  fully  equipped 
heads.  AC  Control  Unit,  booth  speaker.  Raeon  Horn.  Fox 
Unit;  everything  for  installation  at  low  prices.  Terms 
allowed.  Pay  for  out  of  profits.  Satisfaction  guaranteed 
by  money  refund  agreement. 

GOODALL  ELECTRIC  MFG.  CO. 
Ogallala,  Nebraska 


90 


Better  Theatres  Section 


April  9,  1932 


EQUIPMENT 
AFFAIRS 


With  Showman's  New  Programs 


What  draws  business?  Stars!  Then  put  a  star 
to  work  tor  you  drawing  business.  Take  your 
choice — we  can  supply  any  one  you  pick.  Placed 
in  the  correct  spot  on  your  programs.  Choose 
the  star  of  your  week's  big  attraction,  or  one 
who  is  a  good  draw  in  your  neighborhood. 
Change  weekly,  or  keep  a  payer  at  work  as  long 
as  you  like. 

With  the  star's  name  and  face  to  get  attention, 
the  rest  is  easy.  Our  programs  give  your  whole 
week's  attractions,  with  the  coming  weeks  high- 
lighted on  the  front.  They  go  home  with 
patrons  who  read  them  to  see  what  you'll  show 


later.  Used  as  handbills,  or  mailed,  they  bring 
people  who  miss  your  newspaper  ads. 
High  quality  only.  Printed  on  beautiful  glossy 
paper  in  two  colors — colored  paper  too,  if  you 
like.  Colors  changed  weekly,  or  standardized 
to  denote  your  house.  Sharp,  clean  printing — 
no  smudgy  pictures  or  worn  out  type.  Beauti- 
ful spectacular  art  borders  and  ornaments. 
Unbelievably  low  in  cost — so  many  for  a  cent 
you  can't  afford  to  do  without  them.  Eight 
hour  service  ordinarily.  Special  and  wire  orders 
filled  sooner.  Send  the  coupon  for  specimens 
and  prices. 


Capacity 


State 


SCREENS 
RESURFACED 

By  the  best  chemical  process.  Saves  20 
to  30  amperes. 

We  do  the  work  right  in  your  theatre. 
A  few  of  the  houses  we  have  resurfaced 
lately:  Warner  Bros.  Theatre,  New  York, 
Mastbaum,  Phila.,  Strand  Theatres,  N.  Y., 
and  Brooklyn  and  the  Consolidated  and 
Yoost  Circuits. 

ALL   WORK  GUARANTEED 
Write  for  Prices. 

SCHOONMAKER  EQUIPMENT  CO. 

276  -  9th  AVE.  NEW  YORK 


General  Equipment 
News  and  Comment 


POSTER  MAKING  DEVICE 

•  A  new  lantern  for  the  projection  of 
images  from  opaque  surfaces  has  been 

developed  by  The  Postoscope  Company  of 
Beatrice,  Neb.  Such  projectors  are  used  to 
throw  the  likeness  of  a  printed  picture  on 
compo-board,  or  other  drawing  surface,  at 
any  desired  size  so  that  a  poster  artist  need 
but  trace  the  projected  outlines,  filling  in 
according  to  the  original  sketch. 

The  Postoscope  consists  in  a  pressed  steel 
lamp  housing  measuring  17^  inches  high, 
9  inches  wide,  and  9%  inches  from  back 
to  back.  It  is  finished  inside  and  out  in 
non-reflecting  black  baked  enamel.  Out- 
side finish  is  black  crystal.  Ventilation  is 
provided  by  louvres  at  both  top  and  bot- 
tom. 

CHAIR  ANCHOR 

•  A  new  improved  theatre  chair  anchor 
consisting  of  an  especially  long  tapered 

fin-head  bolt,  conical  cup,  1-inch  long  lead 
sleeve,  washer  and  hexagon  nut,  has  been 
placed  on  the  market  by  the  Chicago  Ex- 
pansion Bolt  Company.  The  bolt  is  set 
head  downward  into  the  hold.  A  setting 
tool,  which  is  a  hollow  piece  of  rod,  is 
slipped  over  the  bolt  against  the  washer, 
and  when  driven  with  a  few  blows  of  a 
hammer,  expands  the  conical  cup  which 
spreads  out,  increasing  the  diameter  of  the 
head  of  the  bolt  to  the  absolute  diameter 
of  the  hole  and  thereby  allowing  no  lead  to 
be  driven  past  the  head  of  the  bolt,  and  at 
the  same  time,  expands  the  lead  sleeve  into 
every  crevice  in  the  concrete. 

The  bolts  come  packed  100  to  the  box 
— and  are  completely  assembled,  with  the 
exception  of  the  nuts,  which  are  placed  in 
a  separate  envelope  inside  the  box.  As- 
sembling the  bolts  in  this  fashion  without 
the  nuts,  it  is  calculated — saves  time  in  in- 
stallation. After  the  bolt  is  securely  set 
in  the  concrete,  the  hole  in  the  chair  leg  is 
placed  over  the  bolt,  and  the  nuts  are 
screwed  down  firmly. 

PROGRAM  SERVICE 

•  An  editorial  and  printing  service  for 
supplying  theatres  with  programs,  plug- 

gers  and  house  organs  has  been  established 
by  the  Showman's  Press  of  Chicago.  Ex- 
perienced advertising  and  publicity  writers, 
together  with  artists  and  layout  specialists, 
prepare  the  programs  or  house  organs  com- 
bining programs,  for  regular  delivery.  The 
theatre  has  considerable  latitude  as  to  type 
of  copy  desired. 


—jj-^  63 1  I  Yale  Avenue  <PT) 

SsS^,    PROGRAMS  PLUGGERS  HERALDS  TICKETS  £&Lm 

I  could  use    thousand  programs  a  week.     Tell  me  how  little  they  will  cost.  Send 

samples.    I  do  not  obligate  myself  in  any  way  by  this  inquiry. 

Theatre   

Mark  Atten.  Mr  

4ddress   

City  


Logical.. Simple.. Low  Priced 
. . .  As  Good  as  the  Best . . . 
It's  HERE  TO  STAY! 

ICED  AIRE 

SYSTEM  OF  REFRIGERATING 

AND 

AIR  CONDITIONING 

Use  Ice  From  Your  Dealer 

TYPHOON 

AIR  CONDITIONING  CO.,  Inc. 

233  W.  42nd  STREET,  NEW  YORK,  N.  Y. 


April  9,  1932  Motion  Picture  Herald  91 

WHO'S  WHO 


A  DIRECTORY  OF  THEATRE  EQUIPMENT  MANUFACTURER*  AND  DEAFER* 
AND  THEIR  EXECUTIVES  ARRANGED  ALPHABETICALLY  RY  NAMES  OF  FIRM* 


A-C  Masterpack  Company 

Duncan,  Oklahoma 
Manufacturers  of  amplifiers. 
Jack  Guest 

Frank  Adam  Electric  Company 

3650  Windsor  Place,  St.  Louis,  Mo. 

Manufacturers  of  F-A  Major  system  lighting 
control  stage  switchboards,  live  and  dead 
face  safety  type  light  and  power  switch- 
boards, panelboards  and  cabinets,  plugging 
panels,  fan  hanger  outlets,  adjustable  floor 
boxes,  switches,  knife,  safety  type  brush 
switch  and  flush  range  switches. 

President   and   General  Manager  

 Fred  B.  Adam 

Vice  President  in  Charge  of  Sales  

 H.  J.  Reinhardt 

Factory    Superintendent  N.    J.  Schmelig 

BRANCHES 

Atlanta,  Ga.  Minneapolis,  Minn. 

Baltimore,  Md.  New  Orleans,  La. 

Boston,  Mass.  New  York  City 

Buffalo,  N.  Y.  Omaha,  Nebr. 

Chicago,  Philadelphia,  Pa. 

Cincinnati,  O.  Pittsburgh,  Pa. 

Cleveland,  O.  San  Francisco,  Cal. 

Dallas,  Tex.  Tulsa,  Okla. 

Denver,  Colo.  Calgary,  Alta. 

Detroit,  Mich.  Montreal,  Que. 

Kansas  City,  Mo.  Toronto,  Ont. 

Los  Angeles,  Cal.         Vancouver,  B.  C. 

Memphis,  Tenn.  Winnipeg,  Man. 

▲ 

Addressograph  Company 

E.  40th  Street  and  Kelley  Avenue,  Cleveland,  O. 
Manufacturers  and  distributors  of  name  and 

data  writing  products ;  addressograph,  speed- 

aumat  and  graphotype. 

President  and  General  Manager  

-  •  J.  E.  Rogers 

Compt.  and  Treasurer  C.  R.  Battin 

General  Sales  Manager  J.  B.  Ward 

BRANCHES  AND  AGENCIES 

Albany,  N.  Y.  New  Orleans,  La. 

Atlanta,  Ga.  New  York,  N.  Y. 

Baltimore,  Md.  Oakland,  Cal. 

Birmingham,  Ala.         Oklahoma  City,  Okla. 

Boston,  Mass.  Omaha,  Neb. 

Buffalo,  N.  Y.  Peoria,  HI. 

Butte,  Mont.  Philadelphia,  Pa. 

Chicago,  111.  Pittsburgh,  Pa. 

Cincinnati,  O.  Portland,  Me. 

Cleveland,  O.  Portland,  Ore. 

Columbus,  O.  Providence,  R.  I. 

Dallas,  Tex.  Reading,  Pa. 

Dayton,  O.  Richmond,  Va. 

Denver,  Colo.  Rochester,  N.  Y. 

Des  Moines,  la.  South  Bend,  Ind. 

Detroit,  Mich.  St.  Louis,  Mo. 

Duluth,  Minn.  St.  Paul,  Minn. 

EI  Paso,  Tex.  Salt  Lake  City,  Utah 

Grand  Rapids,  Mich.      San  Antonio,  Tex. 

Greensboro,  N.  C.         San  Francisco,  Cal. 

Halifax,  N.  S.  Scranton,  Pa. 

Hamilton,  Ont.  Seattle,  Wash. 

Hartford,  Conn.  Spokane,  Wash. 

Houston,  Tex.  Springfield,  Mass. 

Indianapolis,  Ind.  Syracuse,  N.  Y. 

Kansas  City,  Mo.  Tampa,  Fla. 

Los  Angeles,  Cal.  Toledo,  O. 

Louisville,  Ky.  Toronto,  Ont.,  Canada 

Memphis,  Tenn.  Vancouver,  B.  C,  Can. 

Milwaukee,   Wis.  Wahpeton,  N.  D. 

Minneapolis,  Minn.        Washington,  D.  C. 

Montreal,  Quebec  Youngstown,  O. 

Newark,  N.  J.  Winnipeg,  Man. 


American  Carbonic  Machinery 
Company 

Wisconsin  Rapids,  Wis. 
Manufacturer  of  air  cooling  and  conditioning 
equipment. 

President  G.  W.  Kibby 

Vice  President  and  General  Manager... 

 O.  A.  Labus 

Secretary  O.  E.  Uehling 

BRANCHES 
Chicago,  Builders  Building. 
Detroit,  Mich.,  Michigan  Theatre  Building. 
New  York  City,  30  Church  Street. 
Cleveland,  O.,  2036  East  22nd  Street. 

▲ 

Alexander  Film  Company 

Alexander  Industries  Building 
Colorado  Springs,  Colo. 
Producer  of  motion  picture  publicity  films. 

President  J.  Don  Alexander 

First  Vice  President  D.  M.  Alexander 

Second  Vice  President  Mark  Fitzgerald 

Secretary-Treasurer  R.  A.  Duncan 

Vice  President  in  Charge  of  Sales  

 M.  J.  Mclnaney 

BRANCHES 
New  York  City  Dallas,  Tex. 

Portland,  Ore.  Los  Angeles,  Cal. 

A 

American  Blower  Corporation 

6000  Russell  Street,  Detroit,  Mich. 
Manufacturers    of    Sirocco    fans,    "ABC"  air 
washers,     Ventura     fans,     Sirocco  utility 
blowers. 

President  Jas.  Inglis 

Vice  President  and  General  Manager.... 

 J.  F.  G.  Miller 

Vice  President  C.  T.  Morse 

Vice  President  in  Charge  of  Export  

 F.  R.  Still 

Secretary  R.  Vaile 

Assistant  Treasurer  H.  Ebel 

Sales  Manager  H.  E.  Barth 

FACTORIES 
Detroit,  Mich.  Cincinnati.  O. 

Windsor,  Ontario,  Canada 
A 

American  Seating  Company 

Ninth  &  Broadway,  Grand  Rapids,  Mich. 

Manufacturers  of  theatre  furniture. 

President  H.  M.  Taliaferro 

Secretary  V.  L.  Willis 

Treasurer   E.  M.  Mootz 

BRANCHES 

Atlanta,  Ga.  Los  Angeles,  Cal. 

Boston,  Mass.  Memphis,  Tenn. 

Charlotte,  N.  C.  Minneapolis,  Minn. 

Cincinnati,  O.  New  Orleans,  La. 

Cleveland,  O.  New  York,  N.  Y. 

Detroit,  Mich.  Philadelphia,  Pa. 

Grand  Rapids,  Mich.     Pittsburgh,  Pa. 

Indianapolis,  Ind.  San  Francisco,  Cal. 

Jacksonville,  Fla.  Seattle,  Wash. 

Kansas  City,  Mo.  St.  Louis,  Mo. 

London,  England 
A 

American  Transformer  Company 

178  Emmet  Street,  Newark,  N.  J. 
Manufacturers  of  sound  systems,  portable  ampli- 
fiers and  amplifier  parts. 


The  A.  H.  Andrews  Co. 

107  So.  Wabash  Avenue,  Chicago,  111. 
Manufacturer  of  theatre  chairs. 

President  and  Treasurer.  .W.  F.  Merle,  Jr. 

Secretary  and  General  Manager  

 Henry  J.  Merle 

Saies  Manager  B.  M.  Altmeir 

Sales  Engineer  C.  E.  Gibson 

BRANCHES 
New  York  City,  105  West  40th  Street. 
Portland,  475  Hoyt  Street. 
Seattle,  617  Western  Avenue. 

FACTORIES 
Chicago,  22nd  and  Fisk  Streets. 


The  Arcus  Ticket  Company 

348  N.  Ashland  Avenue,  Chicago 
Manufacturer  of  roll  and  folded  tickets,  coupon 
books,  strip  tickets,  diagram  racks,  advance 
sale  racks,  vending   machines,  ticket  boxes, 
reserved  seat  coupon  tickets. 

President-Treasurer  James  S.  Arcus 

Vice-President-Secretary  H.  J.  Hessell 

BRANCH 
New  York  City,  461  Eighth  Avenue. 

A 

Arctic  Nu-Air  Corporation 

Northwest  Terminal — Minneapolis,  Minn. 
Manufacturer  of  cooling  and  ventilating  sys- 
tems for  theatres  of  any  size. 

President  A.  S.  Feinberg 

Vice-Presidents   

 J.  C.  Buckbee,  Geo.  F.  Dembow 

Secretary-Treasurer  A.  A.  Feinberg 

Chairman  of  Board  of  Directors  

 J.  Geo.  Feinberg 

SALES  OFFICES 
Algona,  Iowa,  N.  C.  Rice. 

Atlanta,  Ga.,  P.  O.  Box  838,  11  Elliot  St.,  N.  W. 
Belmont,  Mass.,  34  Oak  Avenue. 
Chicago,  111.,  1223  South  Wabash  Avenue. 
Cincinnati,  Ohio,  101  Southern  Ohio  Bank  Bldg. 
Cleveland,  Ohio,  418  Schofield  Building. 
Dallas,  Texas,  Hi  Pemberton,  c/o  St.  George 
Hotel. 

Detroit,  Mich.,  9316  Woodward  Avenue. 
Kansas  City,  Mo.,  1717  Wyandotte  Street. 
Los  Angeles,  Calif.,  1640  W.  Washington  Blvd. 
Memphis,  Tenn.,  214  Fidelity  Bank  Bldg. 
Minneapolis,  Minn.,  Northwestern  Terminal. 
New  Orleans,  La.,  1401  Tulane  Avenue. 
New  York  City,  N.  Y.,  1904  Paramount  Bldg. 
Oklahoma  City,  Okla.,  623  W.  Grand. 
Philadelphia,  Pa.,  1237  Vine  Street. 
St.  Louis,  Mo.,  3232  Olive  Street. 
San  Francisco,  Calif.,  243  Golden  Gate  Avenue, 
Seattle,  Washington,  2318  Second  Avenue. 
Syracuse,  N.  Y.,  602J4  E.  Genesee  Street. 
A 

Armstrong  Studios,  Inc. 

1717  Cordova  Street,  Los  Angeles,  Cal. 
Stage  equipment  and  furnishings. 

President  and  General  Manager  

 W.  B.  Armstrong 

OFFICES  and  STUDIOS 
San  Francisco,  283  Golden  Gate  Avenue. 
Chicago,  14  West  Lake  Street. 
Los  Angeles,  1717  Cordova  Street. 

A 

Associated  Engineering  Laboratories 

735  Main  Street,  Buffalo,  N.  Y. 
Talking  Picture  sound  equipment  and  public 
address  systems. 

General  Manager  William  L.  Schulman 


92 


Better  Theatres  Section 


April  9,  1932 


Automatic  Devices  Company 

737  Hamilton  Street,  Allentown,  Pa. 

Manufacturer  of  STAB1LARC  motor  generator, 
Allentown  Automatic  Curtain  control  equip- 
ment, Silent  Steel  curtain  track. 
President  and  Treasurer.  .  .Irving  Samuels 

Secretary  F.  A.  Ambler 

FACTORIES 

Allentown,  Pa.,  1139  Maple  Street. 

Bloomfield,   New   Jersey,   Grove  &  Bloomfield 
Avenues. 

A 

Automatic  Selling  Associates,  Inc. 

341  Madison  Ave.,  New  York  City 
Manufacturers  of  cigarette  -vending  machines. 
R.  W.  Knox 


Autovent  Fan  &  Blower  Company 

1805  N.  Kostner  Avenue,  Chicago 
Manufacturer  of  a  complete  line  of  ventilating 
equipment. 

President  J.   E.  Truitt 

Sales  Manager  J.  S.  Eagen 

BRANCHES 

Bridgeport,  Seeley  &  Jones,  128  Stella  Street. 

Boston,  Autovent  Fan  &  Blower  Company,  180 
Milk  Street. 

Cincinnati,  Autovent  Fan  &  Blower  Company, 

2413  Union  Cent.  Building. 
Cleveland,  Autovent  Fan  &  Blower  Company, 

938  Guardian  Building. 
Detroit,    Autovent    Fan    &   Blower  Company, 

2832  E.  Grand  Boulevard. 
Hartford,    A.    J.    Purcell,    631    New  Britain 

Avenue. 

Jacksonville,  G.  E.  Osgood,  928  Osceola  Street. 

Kansas  City,  A.  A.  Electric  Machinery  Com- 
pany, 1117  Cherrv  Street. 

Miami,  F.  A.  Aufford  Agency,  14  S.  E.  Seventh 
Street. 

Milwaukee,  Autovent  Fan  &  Blower  Company, 
1134  No.  4th  Street. 

New  York  City,  Autovent  Fan  &  Blower  Com- 
pany, 1689  Woohvorth  Building. 

Omaha,  G.  H.  Alwine  Company,  731  Brandeis 
Theatre  Building. 

Pittsburgh,  Ralph  E.  Garritv  Co.,  414  Bessemer 
BIdg. 

Richmond,  Richmond  Air  Equipment  Companv, 

908  East  Cary  Street. 
St.  Louis,  Autovent  Fan  &  Blower  Company 

4526  Olive  Street. 
Salt  Lake  City,  Raymond  Ackerman,  318  Dooly 

Block. 

San  Antonio,  Fred  C.  R.  Spence,  P.  O.  Box  119. 
Seattle,  Fred  W.  Carlson,  959  Harrison  Street. 
Spokane,  Heating  Assurance  Company,  121  No. 

Browne  Street. 
Tampa,  Henry  G.  Carter,  504  Lafayette  Street. 


W.  H.  Bagshaw  Company 

Lowell,  Mass. 

Manufacturers  of  needle  pointed  and  tapered 
pins.  . 

A 

Barbour  Stoclcwell  Company 

205  Broadway,  Cambridge,  Mass. 
Manufacturer  of  Elanchard  Film  Speed  Indi- 
cator. 

BRANCHES 
This  indicator  is  exclusively  distributed  by 
the  National  Theatre  Supply  Company  and  all 
its  branches. 

A 

Bass  Camera  Company 

179  W.  Madison  Street,  Chicago,  111. 
Dealers  in  cameras  and  accessories. 

President  Charles  Bass 


Basson  &  Stern 

749  East  32nd  Street,  Brooklyn,  New  York 
Manufacturers  of  B  &  S  change  overs,  B  &  S 
Foot  Switch,  B  &  S  Rear  Shutter  attachment 
and  B  &  Lens  Turret. 


Bausch  &  Lomb  Company 

Rochester,  N.  Y. 

Manufacturer  of  optical  instruments  of  all 
types,  projection  lenses,  Cinephors,  etc., 
reflectors  and  condensers. 

President  Edward  Bausch 

General  Manager  M.  H.  Eisenhart 

Advertising  Manager.  ..  .M.  C.  Williamson 

Works  Manager  T.  B.  Drescher 

BRANCHES 

New  York,  N.  Y.,  Pershing  Square  Building. 

Boston,  Mass.,  333  Washington  Street. 

Chicago,  111.,  5  N.  Wabash  Avenue. 

San  Francisco,  Calif.,  28  Geary  Street. 

London  E.  C.  1,  England,  67-68  Hatton  Garden. 

Frankfurt  A.  M.,  Germanv,  20  Schillerstrasse. 
▲ 

Bel!  &  Howell  Company 

1801-15  Larchmont  Avenue,  Chicago 

Manufacturer  of  Pioneer  professional  studio 
and  Eyemo  automatic  motion  picture  cameras, 
Filmo  16  m.m.  motion  picture  cameras,  pro- 
jectors and  accessories,  film  perforators,  film 
printers,  film  cement  and  film  splicers. 

President  J.    H.  McNabb 

Vice  President  A.  S.  Howell 

Secretary  C.  A.  Ziebarth 

BRANCHES 

New  York  City,  11  West  42nd  Street. 

Hollywood,  Cal.,  716  North  La  Brea  Avenue. 

London,  England,  320  Regent  Street. 

▲ 

Belle  Art  Mfg.  Company 

30  West  32nd  Street,  New  York  City 
Manufacturers     of     "give-away"  premiums, 
W ashington  Bi-Centennial  banners  and  pil- 
low tops,  pennants,  tapestry  wall  hangings. 

A 

Belson  Manufacturing  Company 

800  South  Sibley  Street,  Chicago 
Manufacturers  and  distributors  of  borderlites, 
Footlites,  cyclorama  striplites,  boxlites  oli- 
vettes, spotlites,  borderlight  cable,  connectors, 
plugs,  act  announcers,  cleaning  stands,  dim- 
mers, gelatines,  panel  boards,  plugging  boxes, 
stoge  pockets,  towers,  switchboards,  aislelites, 
cloud  effect. machines,  covelite  equipment,  exit 
and  directional  signs,  floodlites,  louvrelites, 
reflectors  of  all  types,  scienic  effect  machines, 
signal  systems,  and  all  accessories. 

President  David  Belson 

Vice-President  M.  J.  Belson 

Sales  Manager  M.  H.  VanAUen 

BRANCHES 

Atlanta,  Ga.,  H.  C.  Biglin,  138  Marietta 
Street. 

Baltimore,  Md.,  J.  E.  Perkins,  11  East  Centre 
Street. 

Boston,  Mass.,  Murray  C.  Nelson,  261  Franklin 
Street. 

Buffalo,  N.  Y.,  John  E.  Hoffman,  280  Carolina 
Street. 

Cincinnati,  O.,  R.  M.  Heim,  2413  Union  Central 
Building. 

Cleveland,  O.,  Calvin  B.  Moore,  1572  Rydal- 

mount  Road. 
Denver,  Colo,  Arthur  E.  Bacon,  912  Twentieth 

Street. 

Detroit,  Mich.,  Thomas  H.  Banks,  439  Penob- 
scot BIdg. 

Fort  Worth,  Tex.,  R.  C.  Werner,  804  Neil  P. 

Anderson  BIdg. 
Indianapolis,  Ind.,  Henry  J.  Damm,  704  Union 

Title  Building. 
Kansas  City,  Mo.,  Fitzhugh  L.  Funsten,  2004 

Grand  Avenue. 
Los  Angeles,   Cal.,   Creighton  F.  Davis,  1609 

West  20th  Street. 
Miami,  Fla.,  Frank  E.  Filer,  24  Northwest  First 

Avenue. 

Minneapolis,    Minn.,    Harold    R.    Harris,  708 

Sixth  Avenue  South. 
N  ew   Orleans,  La.,   Lyman   C.   Reed,  708-710 

Girod  Street. 
New  York,  N.  Y.,  I.  M.   Fixman,   110  East 

Forty-Second  Street. 
Omaha,  Neb.,  Garritt  S.  Felt,  404  Merchants 

National  Bank  Building. 


Philadelphia,   Pa.,   Herbert  Bryan,  Machinery 

Exhibition  Hall,  The  Bourse. 
Pittsburgh,  Pa.,  S.  H.  Stover,  Century  Building. 
Raleigh,    No.    Carolina,   W.   R.   Phillips,  507 

Cleveland  Street. 
Rochester,  New  York,  H.  C.  Johnson,  82  St. 

Paul  Street. 

St.  Louis,  Mo.,  Frank  C.  Unger,  4444  Clayton 
Avenue. 

San  Antonio,  Tex.,  Fred  C.  R.  Spence,  P.  O. 
Box  119 — 201  Normandy  Street. 

San  Francisco,  Cal.,  H.  B.  Squires  Company, 
1277  Howard  Street. 

Seattle,  Wash.,  John  C.  Ross,  2719  First  Ave- 
nue, So. 

Tampa,    Fla.,    Charles    A.    Schuldt,  Builders' 

Exchange  Building. 
Tulsa,    Oklahoma,    C.    B.    Wyatt,    1543  So. 

Indianapolis  Street. 

CANADA 

Montreal,  Que.,  W.  D.  Bishop,  1440  St.  Cather- 
ine Street,  West. 
Vancouver,  B.  C,  R.  H.  Rook,  560  Beatty  Street. 
Winnipeg,  Man.,  G.  R.  Kelly,  128  James  Street. 

A 

Best  Devices  Company 

200  Film  BIdg.,  Cleveland,  O. 
Manufacturers    of    Besteropticons,  spotlights, 
Port    shutters,    Mazda     Adapters,  rewind 
pulleys,  carbon  savers  and  magazine  lights. 
Proprietor  R.  Wilson 

A 

Best  Manufacturing  Company 

1200  Grove  Street,  Irvington,  N.  J. 
Manufacturers  of  loud  speakers — dynamic  and 
magnetic. 

r^rr^  _„  \  G.  G.  Cromartie 

Officers  ■{  „   XXT  XT  ., 

\  E.  W.  Neilsen 

Sales  Manager  H.  H.  Burtt 

Credit  Manager  J.  F.  Ditler 

Chief  Engineer  R.  E.  Hantzsch 

BRANCHES 
Chicago,  111.,   Chambers  &  Halligan,  549  W. 

Washington  Boulevard. 
Portland,    Ore.,    Arthur    S.    Detsch,  Security 

Building. 

Philadelphia,  Pa.,  I.  H.  Feigenbaum,  6240 
Walton  Avenue. 

A 

Bestone,  Inc. 

Davenport  at  16th  Street,  Omaha,  Neb. 
Manufacturers  of  BesTone  Sound  Systems,  both 
disc  and  sound-on-film. 

Export  Dept.:  41  Water  Street,  New  York, 
N.  Y. 

Southwest  Office:  2009  Jackson  Street,  Dallas, 

FACTORIES 
Omaha,  Nebr. 

A 

Bigelow-Sanford  Carpet  Co.,  Inc. 

385  Madison  Avenue,  New  York  City 

President  John  A.  Sweetser 

Vice  President  H.  V.  Campbell 

Vice-President  R.  J.  Knowland 

Treasurer  F.  H.  Deknatel 

Secretary  J.  J.  Delaney 

OFFICES 

New  York,  385  Madison  Avenue. 

Boston,  99  Bedford  Street. 

Philadelphia,  556  Public  Ledger  Building. 

Pittsburgh,  715  Clark  Building. 

Atlanta,  78  Marietta  Street. 

Dallas,  1404  Dallas  Bank  and  Trust  BIdg. 

Chicago,  14  East  Jackson  Boulevard. 

Minneapolis,  514  Plymouth  Building. 

St.  Louis,  604  Arcade  Building. 

Detroit,  1222  Book  Building. 

Denver,  1130  Sixteenth  Street. 

Los  Angeles,  120  East  8th  Street,  Room  301. 

San  Francisco,  770  Mission  Street. 

Seattle,  1932  First  Avenue,  Room  707. 

MILLS  AT 

Thompson ville,  Conn.  Amsterdam,  N.  Y. 

Clinton,  Mass. 


April  9,  1932 


Motion  Picture  Herald 


93 


Blizzard  Sales  Company 

1524  Davenport  Street,  Omaha,  Xeb. 
Manufacturers    of    Blizzard    Fans    and  Air 

Washer  Units. 
Export   Dept.,   41    Water    Street,   New  York, 

N.  Y. 

Southwest  office,  2009  Jackson  Street,  Dallas, 
Texas. 

BRANCHES 
All  E.  E.  Fulton  Company  offices. 

FACTORIES 

Omaha,  Xeb. 

▲ 

Brandt  Automatic  Cashier  Company 

515  First  Street,  Watertown,  Wis. 
Manufacturer    of    coin     changing  machines, 
Brandt  Automatic  Cashiers;  also  coin  sorting 
and  counting  machines. 
Chairman  of  the  Board  and  Treasurer.. 

 E.  J.  Brandt 

President  E.  W.  Quirk 

Secretary  E.  O.  Hoffman 

▲ 

Brazel  Novelty  Manufacturing 
Company 

4005  Apple  Street,  Cincinnati,  Ohio 
Manufacturers  of  advertising  novelties. 
Fred  W.  Brazel 

A 

Brenkert  Light  Projection  Company 

734S  St.  Aubin  Avenue,  Detroit,  Mich. 
Manufacturers    of    theatre    spotlamps,  effect 
machines,  high  and  low  intensify  lamps  for 
motion  picture  projection,  and  stereopticons. 
A 

Bruckner-Mitchell,  Inc. 

132-134  W.  24th  Street,  Xew  York,  N.  Y. 
Manufacturers   of  Magnascope  Frames,  Horn 
Towers,  Orchestra  Lifts,  Stage  Rigging  and 
Curtain  Tracks. 

President  Richard  R.  Bruckner 

A 

Cable  Radio  Tube  Corp. 

84-90  N.  Ninth  St.,  Brooklyn,  X.  Y. 
Manufacturers  of  Photoelectric  Cells. 

G.  M.  Jost 

A 

Carbon  Products,  Inc. 

324  West  42nd  Street,  New  York  City 
Distributor  and  importer  of  carbons. 

A 

Carrier  Engineering  Corporation 

850  Frelinghuysen  Avenue,  Newark,  N.  J. 

Manufacturer  of  Carrier  Systems  for  Air  Con- 
ditioning— Central  Station  Systems  and  Unit 
Air  Conditioners ;  Carrier  W  eather  master ; 
Carrier  Centrifugal  Refrigeration  Machines. 

President    and    Sales  Manager  

 E.  T.  Murphy 

1st  Vice  President  J.  I.  Lyle 

Treasurer  C.  R.  Lyle 

Secretary  L.  L.  Lewis 

Production  Manager  M.  S.  Smith 

Advertising  Manager  B.  S.  Beach 

THEATRE  DIVISION 

2013  Paramount  Bldg.,  Xew  York  City. 

4221  Diversey  Avenue,  Chicago. 

748  E.  Washington  St.,  Los  Angeles. 

BRAXCHES 

New  York  Kansas  City 

Philadelphia  Washington 

Boston  •  Xewark 

Chicago  Dallas 

St.  Louis  Los  Angeles 

Cleveland  San  Francisco 

Detroit 

AFFILIATED  COMPAXIES  ABROAD 
Carrier  Engineering  Co.,  Ltd.,  London,  Eng- 
land; Bombay',  India. 
Carrier  Continentale,  Paris,  France. 
Carrier  Luf ttechnische   Gesellschaft,  Stuttgart, 
Berlin,  Germany. 


Oriental  Carrier  Engineering  Company,  Ltd., 
Tokio,  Asaka,  Japan. 

Carrier  Australasia  Limited,  Sydney,  Mel- 
bourne, Australia. 

A 

The  Celotex  Company 

919  X.  Michigan  Avenue,  Chicago 
Manufacturer    of    Celotex    standard  building 
board,  roof  insulation,  industrial  board,  re- 
frigerator   insulation,    Acousti-Celotex  and 
carpet  lining. 

President  B.  G.  Dahlberg 

Vice-President  in  charge  of  Mill  

 C.  G.  Muench 

Vice-President  in  charge  of  Distribution 

 C.   E.  Stedman 

Vice-President  in  charge  of  Research.  .  .  . 

 T.  B.  Munroe 

Advertising  Director  I.  S.  Rosenfels 

Manager  of  Acoustical   Department.  .  .  . 

 Wallace  Waterfall 

BRAXCHES 
Boston  Denver 
Chicago  New  York 

Dallas  Minneapolis 
Los  Angeles  St.  Louis 

FACTORY 
Marrero,  La. 
A 

Central  Import  Company 

1656  S.  Central  Park  Avenue,  Chicago 
Manufacturer  of  SUPER-TRASSFLEX  GELA- 
TINE SHEETS,  DIAMOND GLO  TINSEL 
and  METALLIC  FLITTER. 

FACTORY 
Germany 

A 

Century  Electric  Company 

1806  Pine  Street,  St.  Louis,  Missouri 
Manufacturers  of  Electric  Motors  and  Fans. 

President  E.  S.  Pillsbury 

Vice-Pres.  &  Secy  R.  J.  Russell 

Offices  in  the  principal  cities  with  40  United 

States  and  Canadian  Stock  Points  and  more 

than  75  outside  thereof. 

A 

J.  H.  Channon  Corporation 

223-233  West  Erie  Street,  Chicago 
Manufacturer  of  steel  and  asbestos  curtains, 
draw  curtain  tracks  and  operators,  stage 
hardware  and  counterweight  rigging,  grand 
piano  trunks,  cyclorama  arms,  and  electric 
nigger  head  winch. 

President  LeRoy  J.  Zorn 

FACTORY 
223-233  West  Erie  Street,  Chicago 
A 

L.  C.  Chase  &  Company 

89  Franklin  Street,  Boston,  Mass. 
Manufacturers   of   Upholstery   Fabrics,  Chase 
Felmo  {Velvet  Mohair),  Leatherwove  {Arti- 
ficial Leather) 

Detroit  Office  J.  L.  Gibson 

Chicago  Office  C.  R.  Warren 

Xew  York  Office  R.  H.  Bogert 

D.  P.  Underhill 
H.  T.  Wight 

Boston  Office  E.  R.  Campbell 

BRAXCHES 
L.  C.  CHASE  &  COMPAXY 
413  Xew  Center  Building,  Detroit,  Mich. 
230  Xorth  Michigan  Avenue,  Chicago,  111. 
24  W.  40th  Street,  Xew  York  City. 
613  Call  Building,  San  Francisco,  Cal. 

A 

Chicago  Cinema  Equipment 
Company 

1736-54  X.  Springfield  Avenue,  Chicago 
Manufacturers   of  De  Luxe  effect  projectors, 
De  Luxe  Double  Dissolvers,  De  Luxe  auto- 
matic motor-driven  rewinds,  hand  rewinds, 
De  Luxe  rewind  tables,  arc  spotlights,  high 


intensity  floodlamps,  effect  discs  {motor- 
driven  and  clockwork)  trailer  cabinets,  record 
cabinets,  carbon  racks,  carbon,  waste  cans 
color  frame  racks,  special  switches  and 
boxes,  lenses,  condensers,  magazines,  parts 
for  picture  machines,  sound  accessories , 
Mazda  spotlights,  floodlights,  stage  towers, 
air-electric  effect  machines,  color  wheels, 
color  frames,  speed  indicators ,  cleaner 
stands,  footlights,  borderlights,  orchestra 
lights,  music  stands,  "Gallagher"  music 
stands,  stabilizers,  rear  shutters,  Holdback 
sprockets,  CCE  parts  for  Simplex  &  Sure-fit 
Projectors. 

President  Walter  W.  Pitann 

Vice  President  A.  M.  Berg 

Secretary  Arthur  Pitann 

Treasurer  and  Sales  Manager  

 Edward  H.  Wolk 

A 

Chicago  Expansion  Bolt  Company 

126  So.  Clinton  Street,  Chicago,  Illinois 
Manufacturers  of  Expansion  Anchors  for  fast- 
ening theatre  chairs  and  other  theatre  equip- 
ment to  concrete,  brick  and  other  hard  ma- 
terial. 

President  &  General  Manager,  R.  S.  Peirce 
DISTRIBUTORS 
National  Theatre  Supply  Company  and  all  its 
branches. 

A 

Chicago  Show  Printing  Company 

1334-45  West  Lake  Street,  Chicago,  111. 
Display  printing,  canopy  hangers,  cloth  muslin, 
canvas — fibre  banners,  posters,  window  cards. 
PERSOXXEL 
R.  J.  Leander  Jules  R.  Moss 

A 

Cinema  Patents  Company,  Inc. 

1776  Broadway,  Xew  York  City 
Manufacturers    and    licensors    of  developing 
machines  and  general  laboratory,  equipment. 
A 

J.  R.  Clancy,  Inc. 

1010  W.  Belden  Avenue,  Syracuse,  N.  Y. 
Manufacturer    of    a    very    complete    line  of 
theatrical  stage  hardware. 
President  and  Treasurer  J.  R.  Clancy- 
Vice  President  E.  K.  Clancy 

Secretary  M.  E.  Myers 

A 

Peter  Clark,  Inc. 

544  W.  30th  Street,  New  York 
Manufacturers  of  stage  rigging,  hardware, 
counterweight  systems,  asbestos,  steel  and 
soundproof  curtains,  hand  and  electric  curtain 
hoists,  draw  curtain  tracks,  electric  curtain 
control,  orchestra  pit  lifts,  organ  console  lifts, 
stage  lifts,  movable  stage  band  cars,  Movie- 
tone horn  towers,  mechanical  stage  effects, 
automatic  screen  adjusters,  steel  frames  for 
picture  sheets,  contour  curtains,  metal  ticket 
racks  and  cases,  stage  floor  traps  and  portable 
ball  room  floors. 

President  Peter  Clark 

Vice  President  and  General  Manager... 

 Will  iam  Otterbein 

Secretary  John  F.  Burke 

Advertising  Manager  Arthur  E.  Clark 

WESTERX  REPRESEXTATIVE 
Frank  R.  Eastman,  1773  N.  El  Molino  Avenue, 
Pasadena,  Cal. 

A 

The  Cleveland  Switchboard  Co. 

2925  E.  79th  Street,  Cleveland,  Ohio 
Manufacturer   of  power  and  lighting  panel- 
boards  and  switchboards. 

President  C.  F.  Hofemeister 

Secretary  F.  F.  Hofemeister 

Vice  President  H.  F.  Fickel 

BRANCHES 
Buffalo  Chicago 
Detroit  Milwaukee 
Pittsburgh  Philadelphia 
Indianapolis  Washington,  D.  C. 


94 


Better  Theatres  Section 


April  9,  1932 


Clinton  Carpet  Company 

Merchandise  Mart,  Chicago 
Manufacturers    of    Ozite    Rug    and  Carpet 
Cushions. 

President  L.  H.  Regensburg 

Advertising  Manager  R.  A.  Phelps 

BRANCHES 
New  York  City,  Clinton  Carpet  Company,  295 

Fifth  Avenue. 
Los  Angeles,  Cal.,  Clinton  Carpet  Company,  120 

East  Eighth  Street. 

FACTORIES 
Milwaukee,  Wis.  Newark,  N.  J. 

Los  Angeles,  Cal.  St.  Johns,  Que.,  Canada. 

▲ 

King  Cole's  Entertainment  Service, 
Inc. 

203  East  26th  Street,  New  York  City 
Film  Scales,  Motion  Picture  Screens,  Special 
Turn  Table  Adapters  for  33  1/3  Records. 
Also  maintain  a  complete  projection  service, 
both  silent  and  sound,  16  mm.  and  35  mm., 
and  supply  all  necessary  equipment  and 
operators  for  non-theatrical  gatherings. 
President  and  manager. ...  George  H.  Cole 

A 

Cornell  Wood  Products  Company 

307  N.  Michigan  Avenue,  Chicago 
Manufacturer  of  Cornell  wood  board,  Indian 
board,  industrial  board  Number  1,  industrial 
board  Number  3,  4  ply  blackboard,  6  ply 
blackboard. 

President  W.  I.  Osborne 

Vice  President  and  General  Manager... 

 W.  I.  Osborne,  Jr. 

Secretary  and  Sales  Manager.. W.  W.  Race 

Treasurer  R.  B.  Havens 

Branches  in  Principal  Cities 
FACTORY 
Cornell,  Wis. 
A 

Covington  Metal  Products  Corp. 

Successors    to    Architectural    Metal  Products, 
Inc. 

17  W.  Eighth  Street,  Covington,  Ky. 
Manufacturer  of  marquees,  metal  covered  doors, 
and  ornamental  bronze. 

President  A.  L.  Castellini 

Secretary  and  Treasurer.  ..  .Geo.  D.  Miller 

A 

Craftex  Company 

37  Antwerp  Street,  Brighton,  Mass. 
Manufacturer   of   Craftex,   Craftexsize,  Craft- 
coat,  Sunflex,  Shadowwall  and  Crafcolor. 

President  David  Murray 

Treasurer   H.   B.  Gardner 

Vice  President   Robert  Bowser 

BRANCHES 
New  York  City,  60  E.  42nd  Street. 
Chicago,  160  E.  Illinois  Street 

A 

Amelia  Crain  Theatrical  Scenery 

819  Spring  Garden  St.,  Philadelphia,  Pa. 
Theatrical  scenic  studio.    Scenery  for  sale  and 
rental. 

F.  Leibe 
T 

Cremonim-Wood  Corporation 

Fisk  Building,  New  York  City 
Manufacturers  &  exporters  of^  sound  equipment. 
J.  V.  Cremonim 

A 

C.  Cretors  &  Company 

620  W.  22nd  Street,  Chicago,  111. 
Manufacturers   of  corn  popping  machinery. 

General  Manager..  H.  D.  Cretors 

Director  of  Sales  S.  W.  Hollingsworth 


Crystalite  Products  Corporation 

1708  Standard  Avenue,  Glendale,  Calif. 
Manufacturers  of  changeable  theatre  letters. 

President  Paul  D.  Howse 

Vice  President  Morris  B.  Miller 

Secretary  and  Treasurer ....  Harry  Stewart 

A 

Crystal  Movie  Screen  Corporation 

Wyckoff  Building,  Celina,  Ohio 
Manufacturer  of  motion  picture  screens. 

President  Leo  E.  Dwyer 

Secretary  M.  L.  Dwyer 

A 

E.  T.  Cunningham,  Inc. 

415  So.  5th  St.,  Harrison,  N.  J. 
Manufacturers  of  sound  equipment  tubes. 
M.  F.  Burns 

A 

Cutler-Hammer,  Inc. 

N.  12th  Street  and  W.  St.  Paul  Avenue, 
Milwaukee,  Wis. 

Manufacturer  of  theatre  dimmers,  motor  con- 
trol, safety  switches,  wiring  devices. 

President  F.  R.  Bacon 

Vice  President  J.  C.  Wilson 

Vice  President  F.  L.  Pierce 

Treasurer  and  Ass't  Sec'y  H.  F.  Vogt 

Secretary  W.  C.  Stevens 

Sales  Manager  G.  S.  Crane 

BRANCHES 

New  York  City,  8  West  40th  Street. 

Philadelphia,  Pa.,  401  No.  Broad  Street. 

Buffalo,  N.  Y.,  295  Main  Street. 

Boston,  Mass.,  52  Chauncy  Street. 

Pittsburgh,  Pa.,  132  Seventh  Street. 

Cincinnati,  O.,  49  East  Fourth  Street. 

Cleveland,  O.,  815  Superior  Avenue. 

Chicago,  400  West  Madison  Street. 

St.  Louis,  Mo.,  1914  Washington  Avenue. 

Detroit,  Mich.,  2755  East  Grand  Boulevard. 

Atlanta,  Ga.,  133  Cone  Street,  N.  W. 

Milwaukee,  Wis.,  536  W.  Wisconsin  Avenue. 

San  Francisco,  Cal.,  970  Folsom  Street. 

Seattle,  Wash.,  2207  First  Avenue,  South. 

Los  Angeles,  Cal.,  560  South  San  Pedro  Street. 
FACTORIES 

Milwaukee,  Wis.  Bantam,  Conn. 

New  York  City 

A 

Da-Lite  Screen  Company,  Inc. 

2723  N.  Crawford  Avenue,  Chicago 
Manufacturers  of  screens. 

A.  L.  DeBerri  Heck  J.  C.  Heck 

A 

The  Davis  Bulletin  Company,  Inc. 

Lock  Street,  Buffalo,  N.  Y. 
Manufacturer  of  Davis  lobby  automatic  poster 
display    bulletins,  Davis  automatic  act  an- 
nunciators and  oil  paint  printed  posters. 

President  H.  M.  Davis 

Secretary-Treasurer  D.  A.  Borchard 

FACTORY 
Lock  Street,  Buffalo,  N.  Y. 
A 

The  Dayton  Safety  Ladder 
Company 

121-123  West  Third  Street,  Cincinnati,  O. 
Manufacturer  of  Dayton  safety  ladders. 
President  and  Sales  Manager. J.  A.  Scallan 

Manager  of  Works  W.  E.  Scallan 

BRANCHES 
Chicago,   111.,   H.   Channon   Co.,   No.  Wacker 

Drive  and  Randolph  Street. 
New  York,  N.  Y.,  116  West  39th  Street. 
A 

Dazians,  Inc. 

142  W.  44th  Street,  New  York  City 
Manufacturer  and  importer  of  fabrics  for  stage 
curtains,  fabrics  for  costumes,  trimmings  for 


stage  curtains,  trimmings  for  costumes  and 
window  display  fabric. 

President  Henry  Dazian 

Vice  President..  Emil  Friedlander 

2nd  Vice  President  George  Feinberg 

Treasurer  Rudolph  Werthmann 

Secretary  Frank  C.  Green 

BRANCHES 

Chicago,  203  North  Wabash  Avenue. 

Los  Angeles,  Cal.,  728  South  Hill  Street. 

Boston,  80  Boylston  Street. 

Philadelphia,  1109  Walnut  Street. 

A 

Del  Castillo  Theatre  Organ  School 

State  Theatre  Building,  Boston,  Mass. 

Director  |..L.  D.  del  Castillo 

Assistant  Instructor  Earl  Weidner 

A 

DeLuxe  Trailers,  Inc. 

Film  Center  Building,  630  Ninth  Avenue, 
New  York,  N.  Y. 
Producers  of  Talking  Trailers,  Sound  Trailers 
and  Silent  Trailers.  Also  special  animated, 
pictorial  trailers  {silent  or  sound),  advertis- 
ing films,  advertising  trailers,  animated 
presentation  leaders,  film  titles,  film  trailers, 
Industrial  films,  leaders  {film  music  trailers), 
organ  novelties,  film  overture  descriptions, 
film  song  reel  trailers,  synchronized  trailers, 
talking  trailers,  titles  {film),  type  trailers. 

President  Louis  Meyer 

Treasurer  Jack  Reiger 

Sales  Manager  Walter  Freudenberger 

A 

Herman  A.  DeVry 

55  East  Wacker  Drive,  Chicago,  III. 
Manufacturer  of  photo  electric  cells. 

A 

Dowser  Manufacturing  Company 

157  Rogers  Avenue,  Brooklyn,  N.  Y. 
Manufacturer  of  change  over  and  light  con- 
trol, and  foot  switch. 

President  J.  M.  Feldhun 

Vice  President  Sydney  Krause 

Treasurer  Chas.  S.  Thide 

FACTORY 
157  Rogers  Avenue,  Brooklyn,  N.  Y. 
A 

H.  Dryfhout 

736  South  Wabash  Avenue,  Chicago,  111. 
Manufacturers  of  paper  and  muslin  banners, 
cards. 

Manager  H.  Drvfhout 

A 

Dunbar  &  Company 

2652  W.  Lake  Street,  Chicago 
Manufacturer    of    corn   poppers    and  peanut 
roasters. 

Owner  C.  F.  Dunbar 

Manager  H.  Eifert 

A 

Duovac  Radio  Tube  Corporation 

360  Furman  Street,  Brooklyn,  N.  Y. 
A 

Durabilt  Ladder  Corp. 

Coxsackie,  N.  Y. 
Manufacturers  of  Safety  Ladders. 

W.  E.  Bewley 
A 

Eagle  Sign  Company 

575  Albany  St.,  Boston,  Mass. 
Manufacturer  of  Electrical  Signs. 

Joseph  Cifre 
A 

Eastern  Electric  Systems,  Inc. 

735  Main  Street,  Buffalo,  N.  Y. 
Talking  picture  sound   equipment  and  public 
address  systems. 

General  Manager  William  L.  Schulman 


April  9,  1932 


Motion  Picture  Herald 


95 


Eastman  Kodak  Company 

Rochester,  N.  Y. 
Manufacturers  and  distributors  of  photographic 
apparatus  and  supplies. 

OFFICERS 

President  William  G.  Stuber 

Vice  President  and  General  Manager... 

 Frank  W.  Lovejoy 

Vice  President  in  charge  of  sales  

 Lewis  B.  Jones 

Vice  President  and  Secretary  

 Thomas  J.  Hargrave 

Assistant  Vice  President. . .  .Adolph  Stuber 
Assistant  Secretary.  ..  .Alice  K.  Hutchison 

Treasurer  Rudolph  Speth 

Assistant  Treasurers  J.  L.  Gorham 

M.  B.  Folsom 
Sales  Manager,  Motion  Picture  Film 
Dept  Edw.  P.  Curtis 

EXECUTIVE  OFFICES 
343  State  Street,  Rochester,  New  York. 
BRANCHES 
Chicago,  111.,  1727  Indiana  Avenue. 
New  York  City,  350  Hudson  Street. 
San  Francisco,  Calif.,  241  Battery  Street. 
MOTION   PICTURE    SERVICE  BUILDING 
Hollywood,  Cal.,  6706  Santa  Monica  Boulevard. 

▲ 

Easy  Method  Ledger  System 

Seymour,  Ind. 

Theatre  ledgers,  invoice  books  of  film  products, 
dating  books  and  box  office  reports. 
•  E.  M.  Eagleston 

▲ 

The  Econoquipment  Manufac- 
turing Co. 

Akron,  Ohio 
Manufacturers  of  Traveltrol  Curtain  Operators 
and  Travelers. 

A 

Edison  Lamp  Works  of  General 
Electric  Company 

Nela  Park,  Cleveland,  Ohio 
Manufacturer   of  incandescent   electric  lamps. 
General  Sales  Manager  E.  E.  Potter 

BRANCHES 
Philadelphia  New  York 

Chicago  Portland 
Cleveland  Denver 
Los  Angeles  San  Francisco 

Boston  Atlanta 
Dallas 

A 

The  Edwards  Manufacturing 
Company 

409-459  E.  Fifth  Street,  Cincinnati,  O. 
Manufacturers  of  booths,  ventilators,  skylights, 
roofings,  sheet  metal  building  material. 

Chairman  of  Board  E.  W.  Edwards 

President  H.  W.  Edwards 

Vice  President  G.  R  Edwards 

Vice  President  and  Secretary.  .G.  D.  Myers 
Vice  President  and  Assistant  Secretary.  . 
 O.  S.  Larkby 

BRANCHES 
Dallas,  Tex.,  Market  and  Collins  Sts. 
New  York  Office,  81-83  Fulton  Street. 

A 

Electrical  Research  Products,  Inc. 

(Subsidiary  of  Western  Electric  Company) 
250  West  57th  Street,  New  York  City 

President  J.  E.  Otterson 

Vice  President  W.  Drake 

Vice  President  H.  G.  Knox 

Vice-President  H.  M.  Wilcox 

General  Sales  Manager  C.  W.  Bunn 

Treasurer  R.  E.  Anderson 

Secretary  H.  B.  Gilmore 


The  Electric  Storage  Battery 
Company 

Allegheny  Avenue  and  19th  Street, 
Philadelphia,  Pa. 
Manufacturer    of   Exide   Emergency  Lighting 
Battery  Systems  for  emergency  lighting  and 
emergency  projection  power;  also  storage  bat- 
teries for  sound  equipment  operation. 

President  John  R.  Williams 

Vice  President  Kenneth  B.  Schley 

Vice  President  R.   C.  Norberg 

Vice  President  H.  B.  Gay 

Secretary  and  Treasurer  

 Walter  G.  Henderson 

PLANTS 

Allegheny  Avenue  and  19th  Street  and  Cres- 
centville,  Philadelphia. 

BRANCHES 
Boston,  Mass.,  100  Ashford  St. 
New  York,  N.  Y.,  23-31  W.  43rd  St. 
Rochester,  N.  Y.,  642  Plymouth  Ave.,  S. 
Philadelphia,  Pa.,  1955  West  Hunting  Park  Ave. 
Pittsbugh,  Pa.,  Union  Trust  Bldg. 
Washington,  D.  C,  1823-33  L  St.,  N/W. 
Atlanta,  Ga.,  210  Walker  St.,  S/W. 
Cincinnati,  O.,  1142  Sycamore  St. 
Cleveland,  O.,  6400  Hermann  Ave.,  N.  W. 
Detroit,  Mich.,  8051  W.  Chicago  Blvd. 
Minneapolis,  Minn.,  3  N.  15th  St. 
Chicago,  111.,  613  Marquette  Bldg. 
Kansas  City,  Mo.,  129  Belmont  Blvd. 
St.  Louis,  Mo.,  1058  S.  Vandeventer  Ave. 
Denver,  Col.,  1420-24  Wazee  St. 
San  Francisco,  Cal.,  6150  Third  St. 
Seattle,  Wash.,  1041  Railroad  Ave.,  S. 

A 

The  Enterprise  Optical  Manufac- 
turing Company 

564  W.  Randolph  Street,  Chicago 
Manufacturer    of    The  Motiograph    De  Luxe 
Sound  Projector  Equipment 

President  and  General  Manager  

 O.  F.  Spahr 

A 

Erker  Brothers  Optical  Company 

610  Olive  Street,  St.  Louis,  Mo. 

Manufacturer  of  ticket  holders,  ticket  boxes, 
ticket  office  window  shutters,  bookkeeping  sys- 
tem or  theatre  ledger,  ticket  window  speaking 
tubes,  film  rewind ers,  film  waxers,  film  ce- 
ment, advertising  slides,  film  trailers,  lighting 
fixtures,  motor  attachments. 

Distributor  of  screens,  frames,  operator's  tools, 
National  carbons,  stereopticons,  booth  equip- 
ment, spot  lamps,  lenses,  stage  lighting  ap- 
paratus and  electrical  supplies. 

A 

Essannay  Electric  Manufacturing 
Company 

2S09  W.  Van  Buren  St.,  Chicago 
Manufacturer  of  changeover,  speed  indicator, 
and  remote  volume  controls  for  sound  equip- 
ment. 

General  Manager  L.  D.  Strong 

BRANCHES 
Associated  with  all  branches  of  National  The- 
atre Supply  Company. 

A 

Exhibitors  Printing  Service 

711  S.  Dearborn  Street,  Chicago,  111. 
Printers  of  theatre  programs,  heralds  and  date 
strips. 

Proprietor  E.  H.  Newquist 

A 

Filmack  Trailer  Company 

838  S.  Wabash  Avenue,  Chicago 
Manufacturer  of  special  announcement  trailers 
and  titles  of  all  kinds,  with  music. 
Sales  Manager  Irving  Mack 


Film  Fire  Cut-Out  Co. 

830  Amsterdam  Ave.,  New  York  City 
Manufacturers  of  Safety  Devices. 

A 

Film  Inspection  Machine 
Company,  Inc. 

630  Ninth  Avenue,  New  York  City 
Manufacturer  of  a  film  inspection,  cleaning  and 
rewinding  machine  for  theatre  use;  also  a 
Duo  Model  film  inspection  and  cleaning  ma- 
chine for  film  exchanges. 

A 

Film  Processing  Machinery  Corp. 

Operating   Under   Dworsky  Patents 
354  West  44th  St.,  New  York,  N.  Y. 
Manufacturers  of  film  and  projection  room  ac- 
cessories, film  buffers,  renovators,  rewinders 
and  film  cleaning  fluids. 

Secretary  J.  Manheimer 

Factory 
Long  Island  City,  N.  Y. 
A 

The  Film  Speaker  Company,  Inc. 

2219  Exchange  Ave.,  Oklahoma  City,  Okla. 
Manufacturers  of  talking  picture  systems  and 
distributors  of  Universal  Sound  on  Films, 
manufactured  by  Universal  Sound  System, 
Inc.,  Philadelphia,  Pa.,  and  Operadio  The- 
atre Amplifiers,  mfd.  by  Operadio  Mfg.  Co., 
St.  Charles,  III. 

OFFICERS 
Harry  G.  Waldron 
Robert  G.  Sieber 
Avece  T.  Waldron 

A 

Fish-Schurman  Corp. 

230  E.  45th  St.,  New  York  City 
Distributors  of  Condensers  and  Gelatine. 
Alex  J.  Weinstein 
A 

Flexlume  Corporation 

1100  Military  Road,  Buffalo,  N.  Y. 
Manufacturers  of  neon,  raised  glass  letter,  ex- 
posed lamp  and  combination  displays ;  also  in- 
terior directional  signs. 

CONTROLLED  AND  LICENSEE 
FACTORIES 
Flexlume  Southern  Inc.,  Atlanta,  Ga. 
Flexlume  Midwest  Corp.,  Kansas  City,  Mo. 
Nebraska  Neon  Corp.,  Lincoln,  Nebr. 
Flexlume  Southwest  Neon  Sign  Corp.,  Phoenix, 
Ariz. 

Brilliant  Neon  Corp.,  Portland,  Ore. 
General  Illuminating  Co.,  Seattle,  Wash. 
Flexlume  Sign  Co.,  Ltd.,  Toronto,  Ont. 

SALES  AND  SERVICE  AGENCIES 
Flexlume  Electric  Displays,  Baltimore,  Md. 
Flexlume  Sales  &  Service  Co.,  Boston,  Mass. 
Flexlume  Sales  Co.,  Inc.,  Buffalo,  N.  Y. 
Flexlume  Sign  Co.,  Cedar  Rapids,  la. 
Fox  Brothers,  Charleston,  W.  Va. 
Flexlume-Illinois  Sign  Co.,  Inc.,  Chicago,  111. 
Flexlume  Neon,  Inc.,  Detroit,  Mich. 
Corey  Sign  Service,  Easton,  Pa. 
Pancost  Sign  Co.,  Elkhart,  Ind. 
Flexlume   Neon   Sales  &  Service,  Harrisburg, 
Pa. 

C.  V.  Harris  Co.,  Indianapolis,  Ind. 
Flexlume  Neon  Sign  Service,  Louisville,  Ky. 
Lauer-Presser  Co.,  Milwaukee,  Wise. 
Prather  Advertising  Co.,  Minneapolis,  Minn. 
Flexlume  Sign  Sales  Co.,  Newark,  N.  J. 
United  Advertising  Corp.,  New  Haven,  Conn. 
Henry  C.  Kuchler,  Larchmont,  N.  Y. 
Viking  Products  Corp.,  New  York  City. 
Flexlume  Sales  &  Service  Agency,  Philadelphia, 
Pa. 

Flexlume  Sales  Co.,  Pittsburgh,  Pa. 
National  Advertisers  Co.,  Providence,  R.  I. 
Hen  Johnston,  Inc.,  Reading,  Pa. 
A.  J.  Aronson,  Rochester,  N.  Y. 
Flexlume-Keller  Displays,  Inc.,  St.  Louis,  Mo. 
W.  C.  Henry,  Springfield,  111. 
Burger-Shean  Co..  Inc.,  Springfield,  Mass. 


96 


Better  Theatres  Section 


April  9,  1932 


Flexlume-Strough  Corp.,  Syracuse,  N.  Y. 

Ford  B.  Strough,  Toledo,  Ohio. 

Norton  &  Schrag,  Warren,  Ohio. 

Flexlume  Sales  Co.  of  D.  C,  Washington,  D.  C. 

Flexlume  Connecticut,  Waterbury,  Conn. 

Gates  Sales  Agency,  Wheeling,  W.  Va. 

F.  W.  Haskell,  Worcester,  Mass. 

EXPORT  AGENCY 
Melchior,  Armstrong,  Dessau  Co.,  New  York 
City. 

▲ 

Flint  Faience  &  Tile  Company 

Flint,  Michigan 
Manufacturers  of  Faience  and  other  kinds  of 
tile,  decorative  and  plain. 

Sales  Manager  E.  L.  Morrissey 

SALES  OFFICES 
*The  National  Tile  Company,  551  Fifth  Ave- 
nue, New  York,  New  York. 
**R.  D.  Patterson,  22  Prince  Place,  Stamford, 
Connecticut. 

**J.   H.   Hudson,   523   Owen   Road,  Ardmore, 

Pennsylvania. 
**H.  C.  Kirk,  3231  Benson  Avenue,  Mt.  Oliver 

Branch,  Pittsburgh,  Pennsylvania. 
**H.  R.  Robinett,  44  Standish  Street,  N.  W., 

Atlanta,  Georgia. 
**C.   D.   Green,   Apartment   No.   7,  208  East 

Maple  Road,  Indianapolis,  Indiana. 
*The  National  Tile  Company,  1908  Railway 

Exchange  Building,  St.  Louis,  Missouri. 
*The    National    Tile    Company,    228  North 

LaSalle  Street,  Chicago,  Illinois. 
*Emile  Francois,  208  Hemmeter  Building,  230 

East  Grand  River  Avenue,  Detroit,  Michi- 
gan. 

*The  National  Tile  Company,  2465  Porter 
Street,  Los  Angeles,  California. 

*The  National  Tile  Company,  340  Tenth 
Street,  San  Francisco,  California. 

^District  office  with  complete  display. 
"Resident  Salesman. 

A 

J.  B.  Ford  Company 

Biddle  Avenue,  Wyandotte,  Michigan 
Manufacturers  of  Wyandotte  Detergent. 

BRANCHES 
Atlanta  Buffalo 
Baltimore  Chicago 
Boston  Cincinnati 
Cleveland  New  Orleans 

Dallas  New  York 

Denver  Newark 
Detroit  Omaha 
Grand  Rapids  Philadelphia 
Indianapolis  Pittsburgh 
Jacksonville  Portland 
Kansas  City  San  Francisco 

Los  Angeles  Seattle 
Louisville  St.  Louis 

Milwaukee  Spokane 
Minneapolis  Syracuse 
▲ 

Forest  Electric  Corporation 

272  New  Street,  Newark,  New  Jersey 
Manufacturers  of  projection  rectifiers  and  ex- 
citer rectifiers. 

President.  .  .  .(  J.  K.  Elderkin 

Engineer  i  G.    H.  Doremus 

A 

The  Foto-Voice  Company,  Inc. 

817-19  Granby  Street,  Norfolk,  Va. 
Manufacturers  of  the  Foto-Voice. 

President  R.  F.  Haller 

Vice  President  and  General  Manager.... 

 H.  S.  Byrd 

Secretary-Treasurer  W.   M.  Haller 

A 

The  Foxboro  Company 

Neponset  Avenue,  Foxboro,  Mass. 
Manufacturer  of  humidity  controllers  tempera- 
ture controllers ,  temperature  recorders,  hu- 
midity recorders,  steam  flow  meters,  record- 
ing thermometers,  pressure  gauges. 

President  E.  H.  Bristol 

Treasurer  B.  B.  Bristol 


Factory  Manager  I.  W.  Reynolds 

Sales  Manager  ...  .C.  E.  Sullivan 

BRANCHES 
New  York  Rochester 
Boston  Philadelphia 
Chicago  Baltimore 
Detroit  Atlanta 
Pittsburgh  San  Francisco 

Cleveland  Los  Angeles 

Tulsa  Dallas 
Minneapolis  Portland,  Ore. 

A 

Friedley-Voshardt 

763  Mather  Street,  Chicago,  111. 
Manufacturer    of    cast    aluminum    letters  for 
marquees,  stamped  ornamentation  for  mar- 
quees. 

A 

E.  E.  Fulton  Company 

1018  S.  Wabash  Avenue,  Chicago 
Manufacturer  and  distributor  of  adaptors,  car- 
bon aisle  lights,  admission  signs,  arc  feeds, 
booths,  projection  belting,  leather  boxes,  ticket 
bowl  cleaner,  brass  fixtures,  cases  and  cans, 
reel  carrying  cement,  film  cabinets,  film  car- 
bon savers,  chewing  gum  removers ,  cleaners, 
film  color  hoods,  color  wheels,  disinfectants 
and  spravs,  drain  cleaner,  exit  lights,  fabric 
cleaner,  film  cleaning  fluid,  film  racks,  fire  ex- 
tinguisher fluid,  fireproofing  materials,  flash- 
ers, electric  sign,  furniture  polish,  inspection 
tables,  janitor  supplies,  lights,  spot,  lamp  dip 
(coloring) ,  liquid  soap  and  soap  containers, 
lubricants  (oil),  lugs  and  terminals,  wire, 
marble  cleaner,  metal  polish,  projectors, 
standard  projection  machine  parts,  projection 
room  equipment,  reels,  film  rewinders ,  rheo- 
stats, sprocket  and  pin  removers,  safety  de- 
vices, projector  screen  paint,  sharpeners ,  car- 
bon shutters,  Isis  stripping  flanges,  film  shut- 
ter, metal  sign  flashes,  sound  reproducing 
equipment,  speed  indicators,  spot  lights,  ticket 
boxes  and  choppers,  tool  kits,  tables,  film  in- 
spection, ticket  holders,  waste  cans. 

President  C.  H.  Fulton 

Vice  President  Pat  Casey 

Treasurer  A.  G.  Jarmin 

Secretary  Frank  Meyer 

Director  C.  C.  Moskowitz 

BRANCHES 
Chicago,  111.,  1018  South  Wabash  Avenue. 
New  York  City,  N.  Y.,  115  West  45th  Street. 
San  Francisco,  Cal.,  255  Golden  Gate  Avenue. 
Atlanta,  Ga.,  146  Walton  Street. 
St.  Louis,  Mo.,  3232  Olive  Street. 
Indianapolis,  Ind.,  340  North  Illinois  Street. 
Milwaukee,  Wis.,  151  Seventh  Street. 
Boston,  Mass.,  65  Broadway. 
Los  Angeles,  Cal.,  room  5,  Film  Building. 
Philadelphia,  Pa.,  1337  Vine  Street. 

Branches  will  soon  be  located  in  New  Or- 
leans, La.;  Dallas,  Tex.;  Cleveland,  O. ;  De- 
troit, Mich.;  Kansas  City,  Mo.,  and  Minne- 
apolis. 

G-M  Laboratories,  Inc. 

1731  Belmont  Avenue,  Chicago,  111. 
Manufacturers  of  Visitron  photo-electric  cells. 

President  A.  J.  McMaster 

Vice-Pres  C.  E.  Parson 

EXPORT  OFFICE 
15  Laight  Street,  New  York  City 
A 

Garver  Electric  Company 

Union  City,  Ind. 
Manufacturer  of  Motion  Picture  Rectifiers  and 
Mazda  Regulators. 

President  R.  H.  Garver 

General   Manager  Floyd  Garver 

Electrical    Engineer  Ray  Garver 

Manager  Production  V.  Huntwork 

Principal  City  Distribution 
A 

Gates  Radio  and  Supply  Company 

115  N.  Fourth  Street,  Qunincy,  111. 
Manufacturers    of    "Motiotone"    Junior  and 
Senior  sound  film  systems,  Motiotone  Junior 
disc  for   small   theatres,   Broadcast  station 


equipment,  public  address  equipment  and 
Centralized  radio  installations  for  hotels.  . . 

Manager  H.   C.  Gates 

Chief  Engineer  P.  S.  Gates 

Assistant  Chief  Engineer. ..  .P.  S.  Tourney 

Comptroller  J.  L.  Odear 

Field  Engineer  H.  Laws 

A 

Gemsco 

692  Broadway,  New  York  City 
Manufacturers   &   Distributors   of  advertising 
novelties,  banners,  costumes  and  uniforms. 
Louis  Roth 
A 

General  Electric  Company 

1  River  Road,  Schenectady,  N.  Y. 
Manufacturer  of  motor  control  devices  and 
other  electrical  equipment,  electric  fans,  light- 
ing equipment,  motor  generators,  panelboards, 
rectifiers,  switches,  theatre  switchboards,  elec- 
tric circuit  testing  instruments,  transformers 
and  wiring  devices. 

President  Gerald  Swope 

Vice  President — Sales  J.  G.  Barry 

Vice  President — Engineering.  .E.  W.  Allen 
Vice   President — Manufacture  

 W.   R.  Burrows 

Manager  Industrial  Department  

 W.  W.  Miller 

WORKS 

West  Lynn,  Mass.        Oakland,  Calif. 
Pittsfield,  Mass.  Bloomfield,  N.  J. 

Erie,  Pa.  Bridgeport,  Conn. 

Fort  Wayne,  Ind.         Philadelphia,  Pa. 
Schenectady,  N.  Y. 
A 

General  Insulating  Products  Co. 

8 8 2 1  - 1 5 th  Avenue,  Brooklyn,  N.  Y. 
Acoustical  Engineers. 

Edward  F.  Davis 


General  Insulating  &  Mfg.  Company 

Alexandria,  Ind. 

Manufacturer  of  Gimco  Rock  Wool,  loose  and 
granulated,  Gimco  Rock  Wool  Flexfelt,  Gim- 
co Rock  Wool  Insulating  Brick  and  Block, 
Gimco  Rock  Wool  Cork,  Gimco  Pipe  Cover- 
ing, Gimco  Insulating  Cements,  Gimco 
Acoustifelt,  and  Gimco  Acoustic  Plaster. 

General  Manager  O.  F.  Mottweiler 

BRANCH  OFFICES 

New  York,  N.  Y.,  General  Insulating  &  Mfg 
Co.,  Eastern  and  Export  Office.  Mr.  Wm.  C. 
Hyatt,  Mgr. 

Chicago,  111.,  Walter  L.  Schaeffer. 

Cleveland,  Ohio,  J.  M.  Lendway. 

Kenmore,  N.  Y.,  Wm.  H.  Farmer. 

Pittsburgh,  Pa.,  E.  J.  Dackman  Co.,  E.  J. 
Deckman,  Mgr 

Columbus,  Ohio,  Creston  E.  Stewart. 

Cincinnati   Ohio  {  Mr   Ffank  fi  Fkker 

Indianapolis,  Indiana  ) 

St.  Louis,  Mo.,  Holman  &  Henges. 

Detroit,  Mich.,  N.  Merion. 

Denver,  Colo.,  Denver  Fire  Clay  Co. 

Los  Angeles,  Sal  if.,  R.  P.  Carmien. 

San  Francisco,  Calif.,  Geo.  P.  O'Connor. 


General  Register  Corporation 

1705  Paramount  Bldg.,  New  York  City 
Manufacturers  of  Automatic  Gold  Seal  Ticket 
Registers  and  Simplex  Ticket  Registers. 

General  Sales  Manager  J.  C.  Enslen 

Ass't  General  Sales  Manager.  W.  L.  Tenney 
OFFICES 

Chicago  London,  England 

Los  Angeles,  Calif. 
SALES  AND  SERVICE  OFFICES 
Automatic  Simplex  Register  Corporation,  1018 

South  Wabash  Avenue,  Chicago,  111. 
General  Register  Corporation,  420  South  San 
Pedro  Street,  Los  Angeles,  California. 


April  9,  1932 


Motion  Picture  Herald 


97 


General  Seating  Company 

2234-36  Fullerton  Avenue,  Chicago,  III. 
Manufacturer  of  theatre   chairs.  Remodeling 
and  repairing  of  every  description.  Firma- 
stone  cement  for  permanently  fastening  the- 
atre chairs  to  concrete  floors. 

President  Morris  Fensin 

Vice  President  and   Gen.  Mgr  

 Morton   L.  Fensin 

Treasurer  ,  M.  B.  Fensin 

Secretary  E.  R.  Fensin 

▲ 

General  Talking  Pictures 
Corporation 

218  West  42nd  Street,  New  York  City 
Manufacturers  of  De  Forest  Phonofilm,  Phono- 
disc  talking  apparatus. 

President  M.  A.  Schlesinger 

Vice  President  Joseph  Stark 

Treasurer  William  Baxter 

Secretary  Robert  E.  Saunders 

Sales  offices  in  many  cities. 
A 

Globe  Ticket  Company 

112  N.  12th  Street,  Philadelphia,  Pa. 
Manufacturer  of  coupon  reserve  seat  tickets 
{dated,  undated,  die  cut,  double  end,  etc.), 
subscription  strips,  destructible  pass  out 
checks,  exchange  tickets,  wardrobe  tickets, 
door  checks,  roll  and  machine  tickets,  draw- 
ing tickets. 

President  W.  E.  Hering 

Vice  President  P.  C.  Snow 

General  Sales  Manager  W.  P.  Snow 

BRANCHES 
Cleveland,  O.,  815  Superior  Avenue. 
Baltimore,  Md.,  1109  Munsey  Building. 
Cincinnati,    O.,    1030    Chamber   of  Commerce 
Building. 

Pittsburgh,  Pa.,  410  Diamond  Bank  Building. 

St.  Louis,  Mo.,  60S  Clara  Avenue. 

Des  Moines,  Iowa,  3815  University  Avenue. 

FACTORIES 
Philadelphia,  Pa.,  112  North  12th  Street. 
Boston,  Mass.,  113  Albany  Street. 
New  York  City,  160  West  14th  Street. 
Los  Angeles,  Cal.,  420  San  Pedro  Street. 
Atlanta,  Ga.,  506-8  Stewart  Avenue,  8.  W. 

▲ 

Golde  Manufacturing  Company 

2013  LeMoyne  Street,  Chicago,  111. 
Manufacturer  of  film  reminders,  framing  light 
shields,  GoldE  Humidaire  and  GoldE  Uni- 
lens  Mount. 

Manufacturers  of  GoldE  National  Rewinds, 
Framing  Light  Shields,  Unilens  Mounts,  30% 
9  mm.  Carbon  Savers,  GoldE  Three  Alarm, 
GoldE  Manumatic  Changeover. 

A 

Goodall  Electric  Manufacturing 
Company 

212  North  Spruce  Street,  Ogallala,  Neb. 
Manufacturers     of     Goodall    sound  systems, 
sound-on-film  for  theatres,  broadcasting  and 
public  address. 

President  Robert  A.  Goodall. 

A 

F.  B.  Griffin 

Oshkosh,  Wis. 
Manufacturer  of  film  cement. 

F.  B.  Griffin 
A 

Guercio  and  Barthel 

1018  S.  Wabash  Avenue,  Chicago,  111. 
Manufacturer   of   double  bearing  intermittent 
gorup,   Ger-Bar  light   shields,  changeovers, 
illuminated  directional  signs,  etc. 


The  Edwin  F.  Guth  Company 

Washington  Boulevard  at  Jefferson, 
St.  Louis,  Mo. 
Manufacturer  of  lighting  fixtures  for  theatres. 

President  Edwin  F.  Guth 

Vice  President  Geo.  S.  Watts 

Treasurer  O.  D.  Guth 

Sales  Manager  R.  O.  Fritz 

BRANCHES 
New  York  City  Atlanta,  Ga. 

Philadelphia  Los  Angeles,  Cal. 

Fort  Worth,  Texas         St.  Paul,  Minn. 
Columbus,  O.  Cleveland,  O. 

Detroit,  Mich.  San  Francisco,  Cal. 

BRANCHES 
National  Theatre  Supply  Company  distributes 
this  product. 

A 

Hall  &  Connolly,  Inc. 

24  Van  Dam  Street,  New  York  City 
Manufacturer  of  HC  High  Intensity  projection 

lamps,  High  Intensity  spot  lights,  studio  High 
Intensity  lamps. 

President  Theodore  Hall 

Treasurer  J.  J.  Connolly 

A 

J.  H.  Hallberg 

303  Fourth  Avenue,  New  York  City 
Distributors  of  motor  generators,  dynamos  and 
dynamotors,  electric  transformers  for  arc  and 
Mazda  lamps,  gasoline  electric  plants,  pro- 
jector carbons,  low  intensity  reflector  arcs, 
Holmes  projectors.  Hall  &  Connolly  high  ten- 
sity arc  lamps,  Minusa  screens,  and  photo 
electric  cells. 

A 

Hancock  Bros. 

25  Jessie  Street,  San  Francisco,  Cal. 
Manufacturer  of  roll  and  folded  tickets,  re- 
served seat  coupons,  and  railway  tickets. 
President  and  Manager  J.  F.  Hancock 

A 

Hearing  Devices  Corporation 

Times  Square  Building,  New  York  City 
Manufacturer  of  Earphones  for  Sound  Equip- 
ment. 

A 

The  Hennegan  Company 

311  Genesee  Street,  Cincinnati,  O. 
Manufacturer  of  program   covers,  one  sheets, 
window  cards,  date  strips. 

President  Joseph  F.  Hennegan 

Vice  President  and  Sales  Manager...... 

 John  E.  Hennegan 

Secretary-Treasurer.  .Stanley  J.  Hennegan 
FACTORY 
Cincinnati,  O. 
A 

The  Hertner  Electric  Company 

12690  Elmwood  Avenue,  Cleveland,  O. 
Manufacturer  of  the   Transverter,  a  line  of 
motor  generators  for  the  theatre  and  rheo- 
stats in  various  sizes. 

President-Treasurer  J.  H.  Hertner 

Secretary  C.  C.  Dash 

Superintendent  L.  J.  Benbow 

BRANCHES 
Represented  by  the  National  Theatre  Supply 
Company. 

The  S.  M.  Hexter  Co. 

2400  E.  Superior  Avenue,  Cleveland,  O. 
Manufacturer  of  drapery  and  upholstering  fab- 
rics. 

T.  L.  Felber 
Lee  Hexter 
BRANCHES 
New  York  City,  Lee  Hexter,  381  Fourth  Avenue. 
Chicago,   111.,   H.   A.    Cohen,    1404  Heyworth 
Buiiding. 


St.  Paul,  Minn.,  R.  S.  Kennedy  Company,  516 

Endicott  Building. 
Cincinnati,  Ohio,  L.  F.  Wenstrup,  933  Chamber 

of  Commerce  Building. 
Los  Angeles,  Cal.,  F.  H.  Miller,  708  Fine  Arts 

Building. 

San  Francisco,  Cal.,  F.  H.  Riccard,  251  Post 
Street. 

Kansas  City,  Mo.,  E.  E.  De  Voire,  1211  Cham- 
bers Building. 

Boston,  Mass.,  Warren  Liston,  420  Boylston  St. 

Philadelphia,  Pa.,  Fred  Richter,  1623  Integrity 
Building. 

A 

Heywood-Wakefield 

174  Portland  Street,  Boston,  Mass. 
Manufacturer  of  theatre  chairs. 

President  Richard  N.  Greenwood 

Treasurer  H.  C.  Perry 

Manager  of  Production  Seth  Heywood 

Sales  Manager  Paul  B.  Posser 

BRANCHES 
Baltimore,  Md.  Oklahoma  City,  Okla. 

Boston,  Mass.  Philadelphia,  Pa. 

Buffalo,  N.  Y.  Portland,  Ore. 

Chicago,  111.  Pittsburgh,  Pa. 

Los  Angeles,  Cal.         San  Francisco,  Cal. 
New  York  City  Seattle,  Wash. 

FACTORIES 
Gardner,  Mass.  Orillia,  Ont. 

Menominee,  Mich. 
A 

Hoefer  Change-Maker  Company 

3700  E.  12th  Street,  Kansas  City,  Mo. 
Manufacturer  of  change-making  machines  (coin 
changers) . 

President  and  General  Manager  

 .  ...B.  C.  Hoefer 

A  .. 

Hoffmann-Soons 

Electrical  &  Engineering  Corporation 
387  First  Avenue,  New  York  City 
Manufacturer  of  rheostats  and  electrical  spe- 
cialties for  motion  picture  projection ;  Elec- 
trical engineers  and  contractors  ;  wiring, 
installation  or  repairs  of  any  electrical  ap- 
paratus; expert  motor  and  projection  gen- 
erator repairs. 

A 

Holmes  Projector  Company 

1815  Orchard  Street,  Chicago 
Manufacturer  of  Holmes  silent  and  sound  pro- 
jectors. 

President  .0.  J.  Holmes 

Vice  President  -.  A.  B.  Gould 

Secretary-Treasurer  C.  M_;  Swan 

A 

Horton  Manufacturing  Company 

3016  University  Avenue,  S.  E.,  Minneapolis, 
Minn. 

Manufacturers  of  variable  speed  multi-belt 
hydraulic  and  mechanical  controlled  ventila- 
ing  fan  drives  for  sound  equipped  theatres. 

President  E.  Dulac 

Secretary  E.  M.  Ferguson 

Assistant  Secretary  F.  J.  Wirtz 

A 

Housing  Company — Acoustical 
Division 

40  Central  Street,  Boston,  Mass. 
Manufacturer    of  Acoustex — sound  absorbing 
material  for  correction  of  acoustics  in  the- 
atres. 

A  ' 

Hub  Electric  Company 

2219-29  West  Grand  Avenue,  Chicago 
Manufacturer  of  Stage  Switchboards,  Power 
Boards,  Panel  Boards,  Theatre  and  Auditor- 
ium Lighting  Equipment,  Footlights,  Border- 
lights,  Spotlights,  Stage  Pockets,  Cove  Light- 
ing, Stadiums  Indoor  and  Outdoor,  Fight  and 
Hockey  Clocks— Exterior  and  Interior  Flood- 


98 


Better  Theatres  Section 


April  9,  1932 


lights,  School  Lighting,  Emergency  Lighting, 
Cast  Bronze  Electric  Signs,  Rolled  Bronze 
Electric  Signs — Window  Lighting  and  Lamps, 
Public  Address  Systems,  Central  Radio  Con- 
trol Sound  Distributions. 

President  F.  L.  Decker 

Secretary  A.  M.  Knauber 

Treasurer  K.  G.  Rennie 

BRANCHES 

Minneapolis,  Minn.,  622  Corn  Exchange. 

New  York  City,  1457  Broadway. 

Milwaukee,  Wis.,  123  Second  St. 

Toledo,  O.,  1214  Madison  Ave. 

▲ 

The  Idea!  Electric  &  Manufactring 
Company 

E.  First  and  Oak,  Mansfield,  O. 
Manufacturer  of  electric  motors  for  heating, 
ventilating  and  cooling  purposes,  and  motor- 
generator  sets  for  lighting,  battery  charging, 
motion  picture  arcs,  etc. 

Persident  and  General  Manager  

 S.  Glen  Vinson 

Secretary-Treasurer  O.  H.  McDaniel 

BRANCHES 
New  York         St.  Louis  Columbus 
San  Francisco    Cleveland  Detroit 
Cincinnati  Atlanta  Grand  Rapids 

Jacksonville       Boston  Norfolk 
Philadelphia      Chicago  Oklahoma  City 

Kansas  City       Greensboro  Omaha 
Los  Angeles       Rochester  Portland 
Milwaukee         Birmingham  Seattle 
New  Orleans     Canton  Spokane 
Pittsburgh  Charleston  Washington 

A 

Ideal  Seating  Company 

Garnd  Rapids,  Michigan 
President  and  Treasurer. ..  .  W.  A.  Gedris 

Production  Manager  A.  Gedris 

BRANCHES 
New  York,  N.  Y.         Kansas  City,  Mo. 
Philadelphia,  Pa.  Los  Angeles,  Cal. 

Pittsburgh,  Pa.  San  Francisco,  Cal. 

▲ 

Hex  Optical  Company 

Rochester.  N,  Y. 
Manufacturer  of  projection  lenses. 

A 

llg  Electric  Ventilating  Company 

2850  No.  Crawford  Avenue,  Chicago,  Illinois 
Manufacturers   of  self-cooled  motor  propeller 
fans,  bloivers,  air  conditioning  apparatus,  unit 
heaters  and  unit  coolers. 

A 

Illinois  Theatre  Equipment  Company 

1150  S.  Michigan  Avenue,  Chicago,  111. 
Manufacturer  of  theatre  chairs,  interchangeable 
seats  and  chair  panels. 

A 

Incandescent  Lamp  Department  of 
Genera!  Electric  Company 

Nela  Park,  Cleveland,  O. 

General  Sales  Managers  N.  H.  Boynton 

E.  E.  Potter 

BRANCHES 
Cleveland  Los  Angeles 

Boston  Portland 
Kansas  City  Pittsburgh 
St.  Louis  Detroit 
Buffalo  New  York 

San  Francisco  Minneapolis 
Dallas  Chicago 
Denver  Philadelphia 
Atlanta 
A 

The  Insulite  Company 

1200  Builders  Exchange,  Minneapolis,  Minn. 
Manufacturers  of  acoustical  products. 

President....'  E.  W.  Backus 

Vice  President  R.  H.  M.  Robinson 

Vice  President  ,  S.  W.  Backus 

Sec'y  and  Treas  C.  S.  Pope 

Sales  Manager  Tom  V.  Sawyer 


International  Projector  Corporation 

90  Gold  Street,  New  York  City 
Manufacturer  of  motion  picture  projectors. 

President  &  Sec'y  Samuel  R.  Burns 

Vice-Pres.  &  Treasurer  W.  C.  Michel 

Ass't.  Treas.  &  Ass't.  Sec'y  ,. . 

 P.  J.  Haller 

Sales  Manager  Herbert  Griffen 

Advertising  Manager  P.  A.  McGuire 

A 

International  Register  Company 

15  S.  Throop  Street,  Chicago,  111. 
Manufacturers  of  scroll  cutting  machines  (In- 
ternational Cutaivl). 

President  A.  H.  Woodward 

Vice  President  A.  H.  Boettcher 

Vice  President  W.   E.  Richmond 

Secretary  A.  M.  Kinney 

Treasurer  W.  J.  Volkins 

The  Irwin  Seating  Company 
(Formerly  Steel  Furniture  Company) 

1480  Buchanan  Avenue  SW 
Grand  Rapids,  Michigan 
Manufacturers  of  all  types  of  theatre  chairs. 

President  and  General  Manager  

 E.  S.  Irwin 

Sales  Manager..,   R.  F.  Winegar 

A 

Jefferson  Electric  Company 

Bellwood,  Illinois 
Manufacturer  of  Union  renewable  fuses,  Gem 
switch  boxes,  Union  outlet  boxes,  Gem  plug 
fuses,  Jefferson  bell  and  signal  transformers, 
Jefferson  sign  transformers. 

President  I.  A.  Bennan 

Vice  Pres.  &  Treas  J.  C.  Daley 

Vice  President  ....A.  E.  Tregentza 

BRANCHES 
New  York  St.  Louis 

Philadelphia  Detroit 
Cleveland  Oakland,  Cal. 

FACTORY  AND  GENERAL  OFFICE 
Bellwood,  Illinois 
(Suburb  of  Chicago) 
A 

Johns-Manville  Corporation 

292  Madison  Avenue  at  41st  Street 
New  York  City 
Acoustical  materials.  Manufacturer  of  hot  and 
cold  pipe  insulation,  Rock  Cork  insulation 
for  air  conditioning,  fire  proofing  compounds, 
motion  picture  booths,  Transite,  roofings,  as- 
phalt tile  flooring,  asbestos  theatre  curtains. 

President  Lewis  H.  Brown 

Vice  President  in  Charge  of  Sales..../.. 

 L.  R.  Hoff 

Vice  President  and  Industrial  Sales 

Manager  J.  S.  Carroll 

Staff  Manager  of  Acoustical  Section 

 R.  V.  Parsons 

BRANCHES 
Sales  offices  in  all  major  cities 
FACTORIES 
Manville,  N.  J.  New  Orleans,  La. 

Cincinnati,  O.  Waukegan,  111. 

Nashua,  N.  H.  Pittsburgh,  Calif. 

A 

Kausalite  Manufacturing  Company 

8129  Rhodes  Avenue,  Chicago 
Manufacturer  aisle  lights  and  organ  heaters. 
A 

The  Kautz  Perfectone  Corporation 

2115  Madison  Ave.,  Norwood,  Ohio 
Manufacturers   of  Perfectone  Sound  on  Film 
equipment,  public  address  and  school  radio 
systems,  also  the  Kautz  Split-Lite  recording 
system. 

President  ....Caroline  C.  Kautz 

Sales  Manager  A.  J.  Kloening 

Chief  Engineer  D.  R.  Kautz 

Assistant  Engineer  A.  T.  Davis 

Recording  Engineer  E.  J.  Mitchell 


BRANCHES 
Perfectone  Corporation,  209  Film  Bldg.,  Cleve- 
land, O. 

Perfectone  Corporation,  New  York,  N.  Y.  Syl- 
van Ginsberg. 

Perfectone  Corporation,  Wheeling,  W.  Va.,  H. 
E.  Newhart. 

Columbus,  Ohio,  L.  J.  Gardiner  Co. 

Atlanta,  Ga.,  Atlanta  Perfectone  Corp.,  c/o  The 
Kautz  Perfectone  Corporation,  Norwood,  O. 

Omaha,  Neb.,  Perfectone  Sales  and  Service, 
c/o  The  Kautz  Perfectone  Corporation,  Nor- 
wood, O. 

Ottawa  Sales  and  Service,  c/o  Kautz  Perfectone 

Corporation,  Norwood,  O. 
Movie  Camera  Co.,  Bombay,  India. 

A 

Keasbey  &  Mattison  Company 

Butler  Avenue,  Ambler,  Pa. 
Manufacturer  of  Visibestone  sound  screens,  fire- 
proof asbestos  theatre  curtains. 

Sales  Manager  G.  F.  Stone 

Manager  of  Textile  Sales... H.  W.  Tuman 
BRANCHES 
Boston  Minneapolis 
Baltimore  New  York 

Chicago  Philadelphia 
Cleveland  Pittsburgh 
St.  Louis 
A 

George  Kilgen  &  Son,  Inc. 

4016  Union  Boulevard,  St.  Louis 
Manufacturer  of  theatre  organs  and  manufac- 
turer of  the  Kilgen  Wonder  Organ  for  the- 
atres. 

President  Charles  C.  Kilgen 

Vice  President  Alfred  G.  Kilgen 

Vice  President..  George  J.  Kilgen 

Secretary  E.  R.  Kilgen 

Treasurer  Charles  C.  Kilgen,  Jr. 

BRANCHES 
Distributed  by  the  National  Theatre  Supply 
Company  whose  branch  offices  are  listed  in  this 
issue.  The  export  department  is  located  \t 
George  Kilgen  &  Son,  4016  Union  Boulevard, 
St.  Louis. 

FACTORY 
4016  Union  Boulevard,  St.  Louis 
A 

Kinetic  Engineering  Company 

Lansdowne,  Pa. 
Manufacturer  of  electric  organ  blower  for  pipe 
organs. 

Secretary-Treasurer  H.   J.  Knoll 

New  York  City,  41  Park  Row. 
A 

The  Kingery  Mfg.  Co. 

420-26  E.  Pearl,  Cincinnati,  O. 
Manufacturer    of    popcorn    machines,  peanut 
roasters. 

President  G.   F.  Stewart 

Vice  President  E.  K.  Boutet 

Secretary  and  Treasurer ..  S.  S.  Kingery,  Jr. 
BRANCHES 
Chicago,  111.,  29  South  Clinton  Street. 

A 

Klemm  Manufacturing  Corporation 

1455  West  Austin  Avenue,  Chicago,  Illinois. 
Manufacturers  of  asbestos  fire  curtains,  stage 
rigging  and  stage  hardware. 

Vice  President  N.  C.  Nussbaumer 

A 

Kliegl  Bros.  Universal  Electric  Stage 
Lighting  Company,  Inc. 

321  W.  50th  Street,  New  York  City 
Manufacturers  of  Klieglights  for  movie  studios 
and  stage  and  auditorium  lighting  specialties. 

President..  John  H.  Kliegl 

Vice  President  and  Treasurer  

 Herbert  A.  Kliegl 

Secretary  and  Sales  Manager  

 Frank  H.  Bliss 


April  9,  1932 


Motion  Picture  Herald 


99 


Knowles  Mushroom  Ventilator 
Company 

41  N.  Monroe  Street,  New  York  City 
Manufacturers  of  cast  iron  and  steel  mushroom 
air  diffusers  and  deflectors  for  auditoriums, 
Nu-notch  mushroom  air  diffuser,'  Aerovalve 
mushroom  air  diffuser,  Dis-loc  gallery  riser 
ventilator,  Oblong  gallery  riser  ventilator, 
Tu-way  air  deflector,  Aisle  hood  air  deflec- 
tor and  Dampagrille. 

Manager  Arthur   F.  Knowles 

Secretary  Elliot  Knowles 

Advertising. S.  E.  Wardell  Advertising  Co. 

Factory  Superintendent  Wm.  Klafle 

FACTORIES 


Newark,  N.  J. 


Guilderland,  N.  Y. 


Kohler  Company 

Kohler,  Wis. 
Manufacturers  of  enameled  iron  and  vitreous 
china  plumbing  fixtures,  plumbing  brass,  and 
electric  plans   for  domestic,  industrial  and 
auxiliary  uses. 

President  Walter  J.  Kohler 

Executive  Vice  President. Herbert  V.  Kohler 
Secretary-Treasurer  O.  A.  Kroos 

BRANCHES 
Atlanta,  Ga.,  662-664  Peachtree  Street,  N.  E. 
Boston,  Mass.,  7  Newberry. 
Chicago,  111.,  room  2215  Tribune  Tower. 
Detroit,  Mich.,  35  Parsons  Street. 
Houston,  Tex.,  1319  Texas  Avenue. 
Indianapolis,  Ind.,  337  North  Penn  Street. 
Kansas  City,  Mo.,  1113  Wyandotte  Street. 
Los  Angeles,  Cal.,  1100  Santa  Fe  Avenue. 
Milwaukee,  Wis.,  751  No.  Jefferson  Street. 
Minneapolis,  Minn.,  1100  Nicollet  Avenue. 
New  York  City,  711  Fifth  Avenue. 
Omaha,  Neb.,  1907  Farnam  Street. 
Philadelphia,  Pa.,  17th  &  Sansom  Streets. 
Pittsburgh,  Pa.,  401  Penn  Avenue. 
Richmond,  Va.,  120  West  Grace  Street. 
St.  Louis,  Mo.,  524-26  Arcade  Building. 
San  Francisco,  Cal.,  501  Post  Street. 
Seattle,  Wash.,  1000  Mercer  Street. 

▲ 

The  Kohler-Liebich  Company 

3549-53  Lincoln  Avenue,  Chicago,  111. 
Manufacturers  of  organ  chimes,  harps,  marim- 
bas, celestes,  xylophones,  orchestra  bells  and 
glockenspiels.     Also  Liberty  profesional  in- 
truments,  and  dinner  chimes. 

President  Dr.  T.  G.  Wallin 

Vice  President  Oswald  D.  Luby 

Secretary  and  Treasurer.  .Otto  H.  Liebich 

FACTORY 
3  549  Lincoln  Ave.,  Chicago 


Kolux  Corporation 

1064  South  Union  Street,  Kokomo,  Ind. 
.Manufacturers  of  raised  glass  letters,  raised 
glass  letter  electric  signs,  raised  glass  letter 
interchangeable  signs,  exposed  lamp  letter 
signs  for  street  or  roof,  interior  and  outdoor 
Neon  tube  signs,  complete  marquise  displays, 
interior  directional  signs. 
President  and  General  Manager  

 W.  S.  Hough 

Vice  President  and  Treasurer  

 M.  C.  Hough 

Secretary.  .    G.  R.  Pool 


Kooler-Aire  Engineering 
Corporation 

1904  Paramount  Building,  New  York,  N.  Y. 
Manufacturer  of  cooling  and  ventilating  sys- 
tems for  theatres  up  to  4,000  seats. 

President  B.  M.  Bros 

Vice  President  E.  F.  Bauer 

Secretary-Treasurer  A.  A.  Feinberg 

Chairman  Board  of  Directors  

 J.  Geo.  Feinberg 


SALES  OFFICES 
Algona,  Iowa,  N.  C.  Rice. 

Atlanta,  Ga.,  P.  O.  Box  838,  11  Elliot  St.  N.  W. 
Belmont,  Mass.,  34  Oak  Avenue. 
Chicago,  111.,  1223  South  Wabash  Ave. 
Cincinnati,  Ohio,  101  Southern  Ohio  Bank  BIdg. 
Cleveland,  Ohio,  418  Schofield  Bldg. 
Dallas,  Texas,  Hi  Pemberton,  c/o  St.  George 
Hotel. 

Detroit,  Mich.,  9316  Woodword  Avenue. 
Kansas  City,  Mo.,  1717  Wyandotte  Avenue. 
Los  Angeles,  Calif.,  1640  W.  Washington  Blvd. 
Memphis,  Tenn.,  214  Fidelity  Bank  Bldg. 
Minneapolis,  Minn.,  Northwestern  Terminal. 
New  Orleans,  La.,  1401  Tulane  Ave. 
New  York  City,  N.  Y.,  1904  Paramount  Bldg. 
Oklahoma  City,  Okla.,  623  W.  Grand. 
Philadelphia,  Pa.,  1237  Vine  Street 
St.  Louis,  Mo.,  3232  Olive  Street. 
San  Francisco,  Calif.,  243  Golden  Gate  Avenue. 
Seattle,  Washington,  2318  Second  Avenue. 
Syracuse,  N.  Y.,  602J^  E.  Genesee  Street. 
▲ 

Lakeside  Company 

Hermansville,  Mich. 
Manufacturers  of  ventilating  blowers,  also  Fur- 
blo  for  warm  air  furnace  heating  and  air 
conditioning. 

President  S.  E.  Earle 

Vice  President  G.  H.  Earle 

Secretary  and  Treasurer  I.  W.  Rowell 

▲ 

Lavezzi  Machine  Works 

160  N.  Wells  Street,  Chicago,  111. 
Projection  Machine  parts  manufacturer.  Hard- 
ened "heat  treated"  stars,  cams  and  sprockets 
of  every  description.  Double  and  single 
bearing  intermittent  movements  for  Simplex 
and  Kaplan  machines;  also  double  bearing 
attachment  which  changes  old  style  single 
bearing  to  double. 

A 

LeRoy  Sound  Equipment 
Corporation 

421  Lyell  Avenue,  Rochester,  N.  Y. 
Manufacturers  of  sound  equipment. 

General  Manager  A.  W.  LeRoy 

A 

The  Bincrophone  Company,  Inc. 

127  Pleasant  St.,  Utica,  N.  Y. 
Manufacturers   of  Sound   on  Film   and  Disc 
Equipment. 

President  W.  H.  Linton 

Sec'y.  &  Treas  Evans  W.  Linton 

FACTORY 
1006  Lansing  Street,  Utica,  N.  Y. 

REPRESENTATIVES 
H.  S.  Boardman,  Burlington,  Vt. 
Carlton  L.  Beals,  Pittsfield,  Me. 
A 

The  Link  Company,  Inc. 

Binghamton,  N.  Y. 
Manufacturer  of  theatre  pipe  organs,  pianos 
and  Autovox,  an  amplifying  phonographic  in- 
strument playing  any  standard  record,  with 
two  turn  tables,  so  picture  can  be  cued. 

President...  E.   A.  Link 

Secretary-Treasurer  G.  T.  Link 

A 

Littleford  Brothers 

443-57  East  Pearl  Street  and  456-70  East  Second 
Street,  Cincinnati,  O. 
Cable:  Littlebros,  Cincinnati 
Manufacturer  of  horn  tower  for  mounting  horns 
for  sound  installation. 

General  Manager  Roger  S.  Littleford 

Sales  Manager  Wm.  H.  Reuter 

Advertising  Manager  Allan  E.  Beach 

A 

Lustrolite,  Inc. 

209-11  No.  Howell  Street,  Davenport,  la. 
Manufacturer  of  electrical  advertiing  displays, 
theatre  marquee  and  spectacular  displays. 


Chicago 
Cleveland 
Detroit 
Des  Moines 
Sioux  City 


BRANCHES 

Kansas  City 
Cedar  Rapids 
Davenport 
Rock  Island 
Moline 
Peoria 


The  J.  E.  McAuley  Manufacturing 
Company 

552-54  West  Adams  Street,  Chicago,  111. 
Manufacturer  of  Peerless  high  intensity  reflec- 
tor arcs,  low  amperage  reflector  arc  lamps, 
film  speed  indicators,  arc  lamp  rheostats  and 
pedestal  brace  for  simplex  projectors. 

A 

Macy  Electrical  Products  Co.,  Inc. 

1449-51  39th  Street,  Brooklyn,  New  York 
Manufacturer    of    horns    and    accessories  for 
group  address  and  music  reproduction  sys- 
tems. 

President  and  General  Manager  

—  John  H.  Worthington 

Secretary  and  Treasurer.  .  .J.  J.  Auerhaan 

BRANCHES 
New  York  San  Francisco  Portland 

EXPORT  OFFICES 
15  Laight  Street,  New  York  City 
A 

Maier-Lavaty  Company 

2141  Lincoln  Avenue,  Chicago,  111. 
Manufacturer    of    UNIFORMS    for  Theatre 
Attaches. 

A 

Major  Equipment  Company,  Inc. 

4603  Fullerton  Avenue,  Chicago,  111. 
Manufacturers  of  footlights,  borderlights,  spot 
lights,  floodlights,  olivettes,  exit  lights,  direc- 
tion  signs,   stage  switchboards   and  panel- 
boards. 

President  R.  E.  Major 

Vice  President  and  General  Sales 

Manager  P.  J  Rabon 

DISTRICT  OFFICES 
Atlanta,   Ga.,   L.   A.   Crow,    64   Cone  Street, 
Northwest. 

Baltimore,   Md.,   Wolfe-Mann   Mfg.   Co.,  312 

South  Hanover  Street. 
Boston,   Mass.,  J.   J.  Cassidy,   231  Congress 

Street. 

Buffalo,  N.  Y.,  Ralph  E.  Jones,  137  Saranac 
Avenue. 

Cincinnati,  O.,  E.  F.  Schurig,  105  East  Pearl 
Street. 

Dallas,  Tex.,  R.  S.  Wakefield,  1814  Allen 
Building. 

Cleveland,  Ohio,  Frank  Reske,  684  Arcade 
Bldg. 

Detroit,  Mich.,  H.  H.  Norton,  2663 ,  Wabash 
Avenue. 

Kansas  City,  Mo.,  B.  L.  McCreary,  19  East 
14th  Street. 

Los  Angeles,  Cal.,  E.  Zinsmeyer,  1127  South 
Wall  Street. 

Memphis,  Tenn.,  C.  B.  Rutledge,  63  South  3rd 
St,.  Builders  Exchange. 

Minneapolis,  Minn.,  Leo  H.  Cooper,  442  Build- 
ers' Exchange  Building. 

New  Orleans,  La.,  W.  J.  Keller,  203  Natchez 
Building,  Magazine  and  Natchez  Streets. 

New  York,  Fred  Kraut,  419  West  54th  Street. 

Omaha,  Nebr.,  B.  J.  Fleming,  213  South  12th 
Street. 

Philadelphia,  Pa.,  W.  A.  MacAvoy,  244  North 
10th  Street. 

Pittsburgh,  Pa.,  R.  E.  Thomas,  P.  O.  Box  1349. 
Salt  Lake  City,  Utah,  Raymond  Ackerman,  318 

Dooly  Block. 
San  Francisco,  Cal.,  C.  J.  Holzmueller,  1108 

Howard  Street. 
St.   Louis,    Mo.,    O.   H.   Rottmann,    3649  Bell 

Avenue. 

Tulsa,  Okla.,  P.  E.  Ebersole,  214  South  Cictor 
Street. 


100 


Better  Theatres  Section 


April  9,  1932 


Toronto,  Canada,  Amalgamated  Elec.  Co.,  Ltd., 

General  Sales  Office,  372  Pape  Avenue,  11 

Charlotte  Street. 
Vancouver,   Canada,   Amalgamated   Elec.  Co., 

Ltd.,  Granville  Island. 
Winnipeg,  Man.,  Canada,  Amalgamated  Elec. 

Co.,  Ltd.,  677  Notre  Dame  Avenue. 
Hamilton,  Ont.,  Amalgamated  Eilec.  Co.,  Ltd., 

18  Mary  Street. 
Montreal,    Canada,    Amalgamated    Elec.  Co., 

Ltd.,  1006  Mountain  Street. 

EXPORT  OFFICE 
The  Roy  Chandler  Co.,  Inc.,  505  Fifth  Avenue, 
New  York  City. 

▲ 

Mandel  Brothers 

State  and  Madison  Sts.,  Chicago,  111. 
Interior  decorating,  murals,  scenic  decorating. 

Special    designs     of    furniture,  decorative 

lamps,  stone  furniture. 
Draperies,  fabric   stage   sets,   ivall  hangings, 

upholstery  material. 
Carpet,  rugs,  rubber  floor  mats. 
Uniforms  of  all  descriptions. 
Plain  and  Decorative  Painting. 


Marsh  Laboratories,  Inc. 

64  East  Jackson  Boulevard,  Chicago,  111. 
Recording  of  phonograph  records  for  personal, 
commercial,  broadcasting  and  all  other  pur- 
poses. 

President  and  Treasurer. Orlando  R.  Marsh 

Vice  President...  G.  H.  Trout 

Secretary  M.  Morley 


Mellaphone  Corporation 

Rochester  Theatre  Building,  Rochester,  N.  Y. 
Manufacturers  of  sound  equipment. 

President  C.  Fenyvessy 

BRANCHES 
McLeansboro,  111.,  F.  A.  Sloan,  Capitol  Theatre 
Building. 

Scranton,  Pa.,  C.  A.  Fitch,  418  North  Irving 
Avenue. 

Sioux  Falls,  S.  D.,  American  Theatre  Supply 
Company,  320  S.  Phillips  Avenue. 

Rolla,  Mo.,  L.  L.  Lewis,  Rollamo  Theatre. 

New  Orleans,  La.,  Frank  De  Graauw,  1315 
Tulane  Avenue. 

Winnipeg,  Man.,  J.  M.  Rice  &  Company,  202 
Canada  Building. 

Johnstown,  N.  Y.,  C.  H.  Dopp,  Electric  Theatre. 

Toronto,  Ontario,  Dominion  Theatre  Equip- 
ment Co.,  Ltd.,  21  Dundas  Square. 

Vancouver,  B.  C,  Dominion  Theatre  Equip- 
ment Co.,  Ltd.,  1716  King  Edward  Avenue. 

Memphis,  Tenn.,  American  Visual  Service,  244 
Madison  Avenue. 

Dallas,  Texas,  Public  Address  Service  Com- 
pany, 2024  Commerce  Street. 

Charles  Town,  W.  Va.  (Jefferson  County), 
E.  M.  Scott,  P.  O.  B.  14. 


Metal  Products,  Inc. 

1434  No.  Fourth  Street,  Milwaukee,  Wis. 
Manufacturers  of  Everbrite  spectacular  modern 
electric    theatre    displays,    signs,  canopies, 
Metpro-Lu-Mi-Nus    cast    aluminum  change- 
able letters. 

President  C.  J.  Wamser 

Secretary  A.  J.  Wamser 

Vice  President  (Theatre  Division), 

R.  Von  Zakobiel 
Distributed  through  the  branches  of  The  Na- 
tional Theatre  Supply  Company. 


Miles  Reproducer  Company 

26  East  22nd  St.,  New  York  City 
Manufacturers  of  sound  equipment  and  public 
address  systems. 

J.  J.  Kuhlick 


Millen  Manufacturing  Co. 

7  Water  St.,  Boston,  Mass. 
Manufacturers  of  Projection  Tools. 

E.  Millen 

▲ 

Mills  Novelty  Company 

4110  Fullerton  Avenue,  Chicago,  111. 
Manufacturer     of    advertising     novelties  and 
automatic  musical  devices. 

President  Fred  L.  Mills 

Vice  President  Ralph  J.  Mills 

Treasurer  Herbert  S.  Mills 

Sales  Manager  Harry  E.  Steiner 

Advertising  Manager.  .Jarmes  T.  Manyan 

▲ 

Milne  Electric  Sign  Company 

614-18  Cherrv  Street,  Milwaukee,  Wis. 
Manufacturer  of  electric  signs,  changeable  let- 
ters for  marquise  or  canopies. 

A 

Minneapolis  Honeywell  Regulator 
Company 

Minneapolis,  Minnesota 
Manufacturer    of   organ    heaters   and  electric 
sign  flashers. 

A 

Minusa  Cine'  Screen  Company 

2665  Morgan  Street,  St.  Louis,  Mo. 
Manufacturer  of  sound  screens. 

A 

The  Missouri  Fire  Door  &  Cornice 
Company 

3144  Easton  Avenue,  St.  Louis,  Mo. 
Manufacturer  and  distributors  of  standard  fire 
doors,  shutters  for  booths  and  fusible  links. 

President  A.  P.  Faessler 

▲ 

The  Mohawk  Carpet  Mills 

295  Fifth  Avenue,  New  York  City 
Manufacturer  of  rugs  and  carpets. 

President  Arthur  W.  Shuttleworth 

Vice-President  and  Treasurer  

 Howard  L.  Shuttleworth 

Secretary  and  Controller  S.  M.  Brown 

Director  of  Sales  J.  D.  I.  Husband 

General  Sales  Manager.  ...  Lester  E.  Green 

BRANCHES 
Atlanta,  Ga.,  26  Cain  Street. 
Boston,  Mass.,  52  Chauncey  St. 
Chicago,  III.,  14  East  Jackson  Blvd. 
Philadelphia,  Pa.,  Public  Ledger  Building. 
Dallas,  Texas,  Santa  Fe  Building. 
Denver,  Colo.,  1745  Wazee  Street. 
Des  Moines,  la.,  10th  &  Walnut  Sts. 
Detroit,  Mich.,  Book  Tower  Building. 
Los  Angeles,  Calif.,  714  South  Hill  St. 
St.  Louis,  Mo.,  Ninth  and  Olive  Sts. 
San  Francisco,  Cal.,  180  Montgomery  St. 
▲ 

Monarch  Theatre  Supply  Company 

154  East  Calhoun  Avenue,  Memphis,  Tenn. 
Distributors  of  general  theatre  equipment. 

Proprietor...  I.  M.  Cohen 

▲ 

Morelite  Company,  Inc. 

600  West  57th  Street,  New  York  City 
Manufacturer  of  Morelite  deluxe  reflector  arc 
lamps,  super-morelite  reflector  arc  lamps, 
improved  super-morelite  reflector  arc  lamps, 
morelite  junior  reflector  arc  lamps,  baby 
morelite  reflector  arc  lamps,  morelite  rec- 
tifiers, accessories  for  morelite  reflector  arc 
lamps  and  rectifiers,  mirror  reflectors. 
Distributors  for  motion  picture  projectors  and 
parts. 

President  and  Treasurer.  .  .Arnold  Tyroler 

Vice  President  and  Secretary  

 Sidney  Nickelsburg 


The  Morrow  Co.,  Inc. 

400  West  Madison  Street,  Chicago,  111. 
Manufacturer   of  vacuum   cleaner   of  electric 
portable  type  hand  cleaners  and  bloiuers. 

President  R.  H.   Morrow,  Jr. 

Vice  President  H.  M.  Kyndberg 

Secy.  &  Treas  M.  B.  Morrow 

FACTORY 
626  Grand  Avenue,  Waukegan,  III. 
▲ 

Motion  Picture  Machine  Company 

3110  West  Lisbon  Avenue,  Milwaukee,  Wis. 
Manufacturer    of   all    replacement   parts  for 
standard  picture  and  sound  heads. 

Manager  C.    F.  Hussey 

A 

Movie  Supply  Company 

844  South  Wabash  Avenue,  Chicago,  111. 
Manufacturers  of  special  products.  Dealers  in 
motion  picture  projectors,  generators,  sound 
equipment,  screens,  opera  chairs,  and  com- 
plete theatre  equipment,  accessories  and  sup- 
plies. 

A 

Moving  Picture  Theatre  Managers 
Institute,  Inc. 

315  Washington  Street,  Elmira,  New  York 
Home  study  courses  in  theatre  management  and 
theatre  advertising. 

Director  D.  M.  Baltimore 

Secretary  i  M.  Moseson 

Registrar  E.  Rosencrantz 

▲ 

National  Carbon  Company,  Inc. 

(Carbon  Sales  Division) 
P.  O.  Bex  400,  Cleveland,  O. 
Manufacturer   of   carbons  for   motion  picture 
projectors,     spotlights     and     effect  lights; 
brushes,  carbon,  graphite,  and  metal-graphite 
for  electric  motors,  generators  and  converters. 

Manager  ...E.  A.  Williford 

Ass't  Manager  |.  .J,  L.  Green 

Arc  Department  Manager  E.  R.  Geib 

Brush  Department  Manager  

 N.  F.  Bowman 

Advertising  Manager  A.  Broggini 

BRANCHES 
New  York,  N.  Y.,  300  Fourth  Avenue. 
Chicago,  III.,  230  North  Michigan  Avenue. 
Pittsburgh,  Pa.,  411  Clark  Building. 
San  Francisco,  Cal.,  599  Eighth  Street. 

FACTORIES 
Cleveland,  O.  Fostoria,  O. 

A 

National  Carbonic  Machinery  Co. 

815  N.  Larrabee  Street,  Chicago,  III. 
Manufacturers  of  air  cooling  and  conditioning 
equipment. 

President  W.   J.  Binkley 

Executive  Vice  President.  .Wm.  H.  Valiant 

Vice  President  F.  WT.  Herlan 

Secretary  and  Treasurer  L.  T.  Spellen 

BRANCHES 

Chicago,  815  No.  Larrabee  Street. 

Detroit,  Mich.,  Robert  H.  Gordon,  640  Michi- 
gan Theatre  Bldg. 

New  York  City,  American  Carbonic  Engineer- 
ing Company,  30  Church  St. 

Pittsburgh,  The  Bushnell  Machinery  Co.,  1501 
Grant  Bldg. 

Atlanta,  W.  R.  Saunders,  201  Norris  Bldg., 
223  Peachtree  St. 

Seattle,  Geo.  A.  Stevens,  Terminal  Sales  Bldg. 

Los  Angeles,  O.  A.  Labus,  329  Insurance 
Exchange  Bldg. 

Boston,  Jarvis  Engineering  Co. 

Kansas  City,  Mo.,  Thomas  L.  Dawson,  203  5 
Washington  St. 

A 

National  Rug  Mills,  Inc. 

2494  South  Fifth  Street,  Milwaukee,  Wis. 
Manufacturers  of  AUDITEC  Acoustical  Felt, 


April  9,  1932 


Motion  Picture  Herald 


101 


National  Motion-Ad  Company 

2448-50  Prairie  Avenue,  Chicago,  111. 
Manufacturer  of  sound  equipment. 

President  Ralph  G.  Phillips 

▲ 

National  Program  &  Printing 
Company 

729  S.  Wabash  Avenue,  Chicago,  HI. 
320  W.  46th  Street,  New  York  City 
Producers    of    theatre    promotional  literature, 
programs  and  general  theatre  printing. 
A 

National  Screen  Service  Corp. 

126-130  W.  46th  Street,  New  York  City 

Producers  of  Talking  Trailers,  Sound  Trailers 
and  Silent  Trailers.  Also  special  animated, 
pictorial  trailers  (silent  or  sound),  advertis- 
ing films,  advertising  trailers,  animated 
presentation  leaders,  film  titles,  film  trailers, 
industrial  films,  leaders  (film  music  trailers), 
organ  novelties,  film  overture  descriptions, 
film  song  reel  trailers,  synchronized  trailers, 
talking  trailers,  titles  (film),  type  trailers. 

President  Herman  Robbins 

Vice  President  Toby  Gruen 

General  Sales  Manager  M.  Van  Praag 

Manager  W.  P.  Garyn 

BRANCHES  AND  STUDIOS 

Trailer  distribution  points  and  special  service 
departments 

New  York— 126-130  West  46th  Street. 

Chicago — 1307  South  Wabash  Avenue. 

Dallas — 300^  South  Harwood  Street. 

Los  Angeles,  Cal.,  1922  South  Vermont  Avenue. 

London,  England,  25  Denmark  St.,  W.C.  2. 
SALES  OFFICES 

Oklahoma  City,  Okla.— Lester  Gibbs,  623  West 
Grand  Avenue. 

Kansas  City,  Mo— J.  E.  Dodson,  115  W.  18th 
Street. 

Philadelphia,  Pa. — Louis  Blaustein,  1242  Vine 
Street. 

Cleveland,  Ohio— Arthur  Ehrlich,  713  Film 
Building. 

Detroit,  Mich.— C.  H.  Powell,  66  Sibley  Street. 
San  Francisco,   Cal.— L.  L.  Wells,   298  Turk 
Street. 

Minneapolis,  Minn. — Ed  Burke,  3500  Pleasant 
Avenue. 

St.  Louis,  Mo. — Charles  Gregory,  New  Plaza 

Hotel,  33rd  &  Olive  Street. 
Pittsburgh,    Pa.,    Jack    Judd,    2337  Sherbrook 

Street. 

Des  Moines,  Iowa,  The  Brown  Hotel,  Sam 
Westcott. 

Washington,  D.  C. — Arthur  Jacobson,  908  2nd 
Street,  N.W. 

Indianapolis,  Ind. — Gus  Carrick,  3045  N.  Penn- 
sylvania Street. 

Boston,  Mass. — S.  E.  Hacking  and  Cecil  N. 
Rudnick,  60  Church  Street. 

Atlanta,  Ga.— J.  J.  McCabe  and  George  E. 
Hoffman,  125  Walton  Street. 

Albanv,  N.  Y. — William  Benjamin,  Capitol 
Hotel. 

Buffalo,  N.  Y. — William  Benjamin,  Tourraine' 
Hotel. 

New  Orleans,  La.— Sebe  Goodlett,  1401  Tulane 
Avenue. 

Denver,  Colo. — L.  C.  Friedman,  Cosmopolitan 
Hotel. 

Salt  Lake  City,  Utah — L.  C.  Friedman,  New 
House  Hotel. 

Milwaukee,  Wis. — Bert  Reisman,  Hotel  Bel- 
mont. 

Seattle,  Wash.— C.  W.  Ross,  2422  2nd  Avenue. 
Omaha,  Nebr. — Murray  Starr,  Hill  Hotel. 
A 

National  Studios,  Inc. 

226  W.  56th  St.,  New  York  City 
Producers  of  Colored  and  Black  and  White 
Photographic  Enlargements  for  lobbies  and 
frames;  Colortone  Effects  (Slides);  Super- 
Orgologues  Theatrical  Portraits;  Photo- 
graphic reproductions;  Song  Slides;  all 
types  of  photographic  exploitation  for  the 
theatre. 


President   Murray  Rosenbluh 

Vice-President  Herman    A.  Rosenberg 

Secretary  Jule  Bauch 

Special  Service  Manager... H.  W.  Warren 
▲ 

National  Theatre  Supply  Company 

92-96  Gold  Street,  New  York  City 
BRANCH  OFFICES 
Chicago,  III.,  825  S.  Wabash  Ave.,  B.  Perlman. 
Cincinnati,  O.,  1637-39  Central  Pkwy.,  J.  Stall- 
ings. 

Cleveland,  O.,  2112  Payne  Ave.,  F.  J.  Masek. 
Denver,  Colo.,  2106  Broadway,  J.  J.  Morgan. 
Des  Moines,  la.,  1123  High  Street,  B.  F.  Silsbee. 
Detroit,  Mich.,  214  W.  Montcalm  St.,  E.  H. 
Forbes. 

Indianapolis,  Ind.,  436  N.  Illinois  St.,  D.  K. 
Smith. 

Kansas  City,  Mo.,  223  West  18th  St.,  W.  C. 
Denney. 

Milwaukee,  Wis.,  725  W.  Wells  St.,  H.  R.  Vogel. 
Minneapolis,  Minn.,  56  Glenwood  Ave.,  A.  T. 
Crawmer. 

Omaha,  Neb.,  1510  Davenport  St.,  W.  E.  Dvck. 
St.  Louis,  Mo.,  3210  Olive  St.,  H.  H.  Hunt. 
Baltimore,  Md.,  309  N.  Gay  St.,  N.  C  Haefele. 
Boston,  Mass.,  211  Columbus  Ave.,  J.  S.  Cifre. 
Buffalo,  N.  Y.,  372  Pearl  St.,  A.  Becker. 
New  Haven,  Conn.,  133  Meadow  St.,  L. 
Phillips. 

New  York,  N.  Y.,  1560  Broadwav,  J.  I.  Roberts. 
Philadelphia,  Pa.,  1315  Vine  Street,  H.  Blum- 
berg. 

Pittsburgh,  Pa.,  1721  Blvd.  of  the  Allies,  E.  B. 
Morton. 

Washington,  D.  C,  916  G.  Street,  N.  W.  (All 
correspondence  to  Baltimore  Branch,  Rooms 
513-15-17  Mather  Bldg.) 

Atlanta,  Ga.,  187  Walton  St,  N.  W.,  R.  A. 
Davis. 

Charlotte,  N.  C,  222  West  Fourth  St.,  W.  P. 
White. 

Dallas,  Texas,  306  S.  Harwood  St.,  J.  C.  Brown. 
Memphis,   Tenn.,  400   S.   Second   St,   A.  De- 
Stefano. 

New  Orleans,  La,  220  S.  Liberty  St,  W.  A. 
Hodges. 

Oklahoma   City,   Okla,   516  W.   Grand  Ave, 

C.  P.  Anderson. 
Los  Angeles,  Cal,  1961  S.  Vermont  Ave,  F.  T. 

Lav. 

Portland,  Ore,  460  Glisan  St,  F.  B,  Carter. 
Salt  Lake  City,  Utah,  248  E.  First  South  St, 

O.  J.  Hazen. 
San   Francisco,   Cal,   121    Golden   Gate  Ave, 

J.  C.  Riley. 

Seattle,  Wash,  2400  First  Ave,  H.  S.  McLeod. 
A 

National  Ticket  Company 

Pearl  &  Webster  Streets,  Shamokin,  Pa. 
Manufacturer  of  tickets  of  every  description — 
roll,  folded,  flat,  strip,  book,  reserved  seat, 
etc. 

Treasurer  N.  R.  Ludes 

Secretary  W.  A.  Conway 

Vice  President  J.  J.  Conway 

President  ...A.  E.  Conway 

A 

Claude  Neon  Lights,  Inc. 

41  E.  42d  Street,  New  York  City 
Manufacturer    of    commercial    display  signs, 
interior    and    exterior    decorative  lighting, 
building  and  marquee  lighting  and  aviation 
beacons. 

President  W.  T.  P.  Hollingsworth 

Vice  President  R.  L.  Kester,  Jr. 

Treasurer  William  Franksen 

Publicity  Manager  J.  H.  O'Neil 

BRANCHES 
Alpha-Claude  Neon  Corporation,  Pittsburgh. 
Bellows  Claude  Neon  Company,  Cleveland. 
C.  I.  Brink,  South  Boston,  Mass. 
Claude  Neon  Displays,  Inc.,  Buffalo,  N.  Y. 
Claude  Neon  Federal  Company,  Chicago,  111. 
Claude     Neon     Federal     Company,  Wichita, 
Kansas. 

Claude  Neon  Federal  Company,  Oklahoma  City 
and  Tulsa. 


Claude  Neon  Federal  Company,  Shreveport, 
La. 

Claude  Neon  of  Connecticut,  Inc.,  Bridgeport, 
Conn. 

Claude  Neon  Lights,  Inc.,  New  York  City. 

Claude  Neon  Lights  of  Maryland,  Inc.,  Balti- 
more, Washington,  D.  C. 

Claude  Neon-Lyman,  Inc.,  Jamestown,  N.  Y. 

Claude  Neon  Southern  Corporation,  Miami, 
Fla. 

Claude  Neon  Southern  Corporation  Atlanta, 
Ga. 

Claude  Neon  Southern  Corporation,  Birming- 
ham, Ala. 

Claude  Neon  Southern  Corporation,  Charlotte, 
N.  C. 

Claude  Neon  Virginia  Corporation,  Richmond, 
Va. 

Electrical   Products   Corporation,   Los  Angeles 

and  Oakland,  Cal. 
Electrical  Products  Corporation,  Denver. 
Electrical  Products  Corporation,   Great  Falls, 

Mont. 

Electrical  Products  Corporation,  Portland,  Ore. 
Electrical  Products  Corporation,  Salt  Lake  City. 
Electrical  Products  Corporation,  Seattle. 
Federal    Brilliant    Company,    St.    Louis  and 

Kansas  City,  Mo. 
Kelly  Claude  Neon  Corporation,  Erie,  Pa. 
Kolite  Electric  Sign  Manufacturing  Company, 

Schenectady,  N.  Y. 
New  Jersey  Claude  Neon  Corporation,  Newark, 

N.  J. 

Philadelphia  Sign  Company,  Philadelphia,  Pa. 
Quehl  Sign  Company,  Cincinnati,  Ohio. 
Southwest  Claude  Neon  Corporation,  EI  Paso, 
Texas. 

Strauss  &  Company,  New  York  City. 

Walker  &  Company,  Detroit. 

Erie  Claude  Neon,  Ltd,  Montreal,  Que. 

Claude  Neon-Macey,  Ltd,  Toronto,  Ont. 

Neon  Products  of  Western  Canada,  Ltd,  Van- 
couver, B.  C,  and  Victoria,  B.  C. 

Western  Claude  Neon  Lights,  Ltd.,  Winnipeg, 
Man. 

Anuncios  K  P  Luz  Neon,  S.  A,  Havana,  Cuba. 

Claude  Neon  Lights,  Victoria,  Ltd,  Mel- 
bourne, Australia. 

Claude  Neon  Lights  of  New  Zealand,  Ltd, 
Auckland  N.  Z. 

Claude  Neon  Lights,  Federal,  Inc.,  U.  S.  A, 
Shanghai,  China. 

Claude  Neon  Denki  Kabushiki  Kaisha,  Tokio, 
Japan. 

A 

The  Newman  Mfg.  Co. 

Norwood  Station,  Cincinnati,  O. 
Manufacturers    of    brass    and    bronze  poster 
frames   and   photo    cabinets,   brass  railings, 
ticket  choppers,  ticket  booths,  marquises. 
BRANCH 
New  York,  N.  Y,  103  Park  Avenue. 

A 

The  Northwestern  Terra  Cotta 
Company 

2525  Clybourn  Avenue,  Chicago,  111. 
Manufacturer  of  architectural  terra  cotta  for 
trimming  or  facing  of  buildings. 

BRANCHES 
Chicago  St.  Louis  Denver 

A 

Novelty  Scenic  Studios 

340  West  41st  Street,  New  York  City 
Draperies,  Stage  Rigging,  Interior  Decorating 
and  Lay-outs. 

A 

Operadio  Manufacturing  Company 

St.  Charles,  111. 
Manufacturers    of    power    amplifiers ,  Faders, 
Control  Panels  and  Electro  Dynamic  Speakers 
for    use    in    theatres    and    public  address 
systems. 

President  J.  McWilliams  Stone 

Secretary  and  Treasurer. Laurence  A.  King 

Chief  Engineer  Harold  H.  Shotwell 

Sales  Manager  Laurence  A.  King 


102 


Better  Theatres  Section 


April  9,  1932 


Oliver  Manufacturing  Company 

2209  Payne  Avenue,  Cleveland,  Ohio 
Manufacturers    of   synchronous    and  non-syn- 
chronous reproducers,  public  address  systems 
for  schools  and  hotels. 

President  E.  E.  Oliver 

A 

The  Oro-Tone  Company 

1010  George  Street,  Chicago,  111. 
Manufacturers   of  pickups,   pickup    arms  and 
sound  equipment. 

President-Treasurer  Thos.   A.  Gait 

Secretary  Carl    B  ramming 

The  Page  Organ  Company 

Lima,  O. 
Manufacturers  of  pipe  organs. 

President  E.  A.  Williams 

A 

The  Paine  Company 

2949-51  Carroll  Avenue,  Chicago 
Manufacturer  of  expansion  shells,  toggle  bolts, 
countersunk  washers  and  finn  head  bolts. 

President-Treasurer  E.  C.  Hall 

Vice-President  J.  R.  Nicholson 

Secretary  H.  F.  Kellogg 

Assistant  Treasurer  P.  M.  Bolger 

BRANCHES 
New  York,  N.  Y.,  79  Barclay  Street. 
Dallas,  Tex.,  3011  Main  St. 
Los  Angeles,  Calif.,  923  E.  Third  Street. 
Seattle,  Wash.,  1016  First  Avenue,  South. 
San  Francisco,  Cal.,  715  Minna  St. 

FACTORY 
2949-51  Carroll  Avenue,  Chicago 
A 

Patent  Scaffolding  Company 

1550  Dayton  Street,  Chicago,  111. 
Manufacturer  of  safety  ladders  and  scaffolding. 

BRANCHES 
Chicago,  1550  Dayton  Street. 
Boston,  49  Ellery  Street. 
Atlanta,  44  Haynes  Street,  N.  W. 
Philadelphia,  2835  Bridge  Street. 
St.  Louis,  6168  Bartmer  Avenue. 
San  Francisco,  270  13th  Street. 
Pittsburgh,  1254  Voskamp  Street,  N.  S. 
Long  Island  City,  N.  Y.,  3821  Sherman  Street. 
A 

Peerless  Sound  Equipment  Co. 

627  Iron  Avenue,  Dover,  O. 
Manufacturer  of  Peerless  Senior  and  Peerless 
Junior  synchronized  sound  device  for  talking 
moving  pictures. 

Manager  P.  W.  Robb 

Sales  Manager  A.  V.  Abel 

Chief  Engineer  Walter  Robb 

BRANCHES 
New  Philadelphia,  Ohio,  441  North  Broadway 
A 

The  Phototone  Equipment  Corpora- 
tion of  America 

309  N.  Illinois  Street,  Indianapolis,  Ind. 
Manufacturers   of  Phototone   Talkafilm  Sound 

on  Film  and  Sound  on  Disc. 
Offices  in  all  key  cities. 

A 

Photo  Vision 

330  W.  42nd  St.,  New  York  City 
Manufacturers  of  Sound  Equipment. 

General  Sales  Mgr  Sydney  Abels 

A 

The  Pioneer  Rubber  Company 

Willard,  O. 

Manufacturer  of  toy  ballons,  plain  and  adver- 
tising. 

President  and  General  Manager  

 J.  C.  Gibson 

Secretary  K.  L.  Milligan 

FACTORIES 
Plant  No.  1— General  Offices,  Willard,  O. 
Plant  No.  2 — Attica,  O. 


Western  distributor — The  Pacific  Balloon  Com- 
pany, Los  Angeles,  Cal. 

A 

Edward  I.  Plottle  Company 

Scranton,  Pennsylvania 
Manufacturers    of    advertising    novelties  and 

"give-aways" 
Edward  I.  Plottle  M.  M.  Capwel! 

A 

Polymet  Mfg.  Corporation 

599  Broadway,  New  York  City 
Manufacturers  of  Volume  Controls,  Condensers 
and  Sound  Parts. 

Nat  C.  Greene 
A 

Powers  Cinephone  Equipment 
Corporation 

723  Seventh  Avenue,  New  York,  N.  Y. 

President  P.  A.  Powers 

Sales  Manager  K.  F.  Rice 

Chief  Engineer  G.  L.  Crapp 

BRANCHES 
Boston,    Mass.,    179    Summer   St.,    Charles  F. 
DeVoe  Co. 

Cleveland,  O.,  2000  W.  14th  St.,  Henger-Fair- 
field  Co. 

Detroit,  Mich.,  1022  Fox  Building,  J.  A.  Mc- 
Caffry,  Inc. 

Chicago,  111.,  1507  S.  Michigan  Ave.,  Dungan- 
Sternfield  Radio  Sales  Co. 

Indianapolis,  Ind.,  31  E.  George  St.,  A.  I.  Clif- 
ford Co. 

St.  Louis,  Mo.,  118  Horn  Ave.,  Radio  Ampli- 
fiers, Inc. 

Warsaw,  N.  Y.,  18  E.  Court  St.,  F.  A.  Rice. 
Montreal,   Canada,  2027  Bleury  St.,  National 
Theatre  Supply  Co. 

A 

Walter  G.  Preddey 

187  Golden  Gate,  San  Francisco,  Cal. 
Manufacturer  of  mirror  arc,  Preddey  mirror 
dissolve,   reivind  cabinet,   heavy  duty  spot- 
lamp,  projectophone,  baby  spotlamp  and  reel 
end  alarm. 

Proprietor  Walter  G.  Preddey 

Manager  Robert  Bemis 

Secretary  Chas.  Anderson 

Superintendent  of  Shop  M.  Lewis 

A 

Projection  Optics  Co.,  Inc. 

330  Lyell  Avenue,  Rochester,  N.  Y. 
Manufacturer    of    motion    picture  projection 
lenses. 

President  William  Fouquet 

Vice  President  Frank  Kirchgessner 

Secretary  William  H.  Repp 

Treasurer  Bernard  Rose 

A 

The  Prometheus  Electric 
Corporation 

360  W.  13th  Street,  New  York  City 
Manufacturers  of  organ  heaters,  ticket  booth 
heaters. 

President  A.  M.  Hess 

Vice  President  B.  F.  Herman 

Secretary  A.  Haussmann 

Treasurer  W.  G.  Bunzl 

A 

Pyrene  Manufacturing  Co. 

560  Belmont  Avenue,  Newark,  N.  J. 
Manufacturer  of  special  automatic  projector  fire 
extinguisher  and  electric  cut  off.  All  types  of 
hand  fire  extinguishers. 

President  and  Treasurer. Edward  A.  Clapp 
Vice  President  and  General  Manager.. 

 Edward  J.  Waring 

Vice  President  and  Secretary  

 Edward  G.  Weed 

BRANCHES 
Atlanta,  Ga.,  242  Spring  Street,  N.  W. 
Chicago,  444  West  Grand  Avenue. 
Kansas  City,  Mo.,  2010  Grand  Avenue. 
San  Francisco,  Cal.,  977  Mission  Street. 
Pyrene    Manufacturing   Company   of  Canada, 


Ltd.,  1197-1207  King  Street  West,  Toronto, 
Ont,  Canada. 

FACTORIES 
560  Belmont  Avenue,  Newark,  N.  J. 
Meeker  Avenue,  Newark,  N.  J. 

A 

Pyroloid  Sales  Company 

Athol,  Massachusetts 
A  ■ 

Q  R  S-De  Vry  Corporation 

4829  South  Kedzie  Avenue,  Chicago,  111. 
Manufacturer  of  motion  picture  cameras  and 
projectors,    talking-movie    equipment,  Neon 
tubes. 

Vice  President  and  General  Manager.... 

 Jos.  B.  Kleckner 

Secretary-Treasurer.  ..  .W.  W.  Kieselhorst 
A 

Quality  Slide  Company 

6  E.  Lake  Street,  Chicago,  111. 
Manufacturer    of    organ    slides,    effect  slides, 
advertising  slides. 

President  and  General  Manager  

 Harry  S.  Block 

Secretary-Treasurer  H.  C.  Lahann 

A 

R.  C.  A.  Institutes,  Inc. 

75  Varick  Street,  New  York  City 
Instruction  in  radio  and  associated  electronic 
arts. 

President  D.  O.  Whelan 

Vice  President  F.  R.  Bristow 

Vice  President  J.  C.  Van  Horn 

Director  or  Sound  Picture  Department. . 

 Lloyd  E.  Harding  (S.M.P.E.) 

Purchasing  Agent  E.  A.  Michelman 

BRANCHES 

Chicago,  Illinois,  1154  Merchandise  Mart,  F.  J. 
O'Grady,  District  Superintendent. 

Philadelphia,  1211  Chestnut  Street,  J.  C.  Van 
Horn,  General  Superintendent. 

Boston,  899  Boylston  Street,  T.  J.  Moore,  Dis- 
trict Superintendent. 

A 

RCA  Victor  Company 

Photophone  Division 

Camden,  New  Jersey 
Manufacturer    of   sound    recording  equipment 
for    motion    picture    producers ;  combined 
sound  and  picture  projection  equipment  for 
theatres. 

President  David  Sarnoff 

Executive  Vice  President  A.  E.  Reoch 

Vice  President  and  General  Sales  Manager 

 E.  O.  Heyl 

Treasurer  John  H.  Tingle 

A 

Racon  Electric  Company,  Inc. 

18  Washington  Place,  New  York,  N.  Y. 
Manufacturer  of  horns,  dynamic  horn  units. 
President  A.  I.  Abrahams 

PLANTS 

New  York,  N.  Y.,  18  Washington  Place. 
England.  Canada. 

A 

The  Radiart  Corporation 

13229  Shaw  Avenue,  Cleveland,  Ohio 
Manufacturer  of  amplifiers  and  transformers. 

President  L.  K.  Wildberg 

Vice  President  and  Sales  Manager  

 W.  H.  Lamar 

A 

Radio-Mat  Slide  Company,  Inc. 

1674  Broadway,  New  York  City 
A 

Ransley  Studios 

308  West  Randolph  Street,  Chicago 
Manufacturer  of  slides,  transparencies  and  spe- 
cial trailers. 

J.  F.  Ransley 


April  9,  1932 


Motion  Picture  Herald 


103 


The  Rapid  Film  Company 

1706  Central  Parkway,  Cincinnati,  Ohio 
Manufacturer  of  "W onderphone"  sound  equip- 
ment. 

President  G.  W.  Kaufmann 

A 

Raven  Screen  Corporation 

143-145  E.  24th  Street,  New  York  City 
Manufacturer  of  motion  picture  screens,  Trans- 
tone  for  sound  pictures,  Halftone  for  silent 
pictures. 

President  A.  L.  Raven 

Vice  President  F.  A.  Raven 

Secretary  Treasurer  E.  D.  Reif 

FACTORIES 
College  Point,  L.  I. 

143-145  E.  24th  Street,  New  York  City. 
A 

Reliance  Specialties  Mfg.  Co.,  Inc. 

570  Lexington  Ave.,  New  York  City 
Manufacturers  of  "Travelgraph,"  lobby  display 
signs,  changeable  letters  and  marquee  port- 
able signs. 

Henry  Blankfort,  Jr. 

B.  F.  Reynolds  &  Company 

609  No.  LaSalle  Street,  Chicago,  Illinois 
Heating,  Ventilating,  Humidifying,  Cooling  and 

Air  Conditioning  Equipment. 
A.  P.  Brown  E.  B.  Brown  Jr. 

BRANCHES 

Detroit,  487  W.  Alexandrine  Avenue. 

A 

Reynolds  Electric  Company 

2651  W.  Congress  Street,  Chicago 
Manufacturers  of  color  lighting  and  electric 
control  equipment ;  Reco  Color  Hoods  for 
coves,  footlights,  strip  lights,  signal  lights, 
exit  lights,  electric  signs,  canopies,  marquees ; 
Reco  Color  Plates  for  spots,  flood-lights, 
olivets,  etc.;  Reco  Flashers  for  electric  signs, 
for  mobile  color  cove  lighting,  etc.,;  Reco 
Dimmer  Flashers;  Reco  Controls  for  operat- 
ing call  signals,  starting,  stopping  and  revers- 
ing motors,  such  as  curtain  control,  sirens, 
etc.;  Reco  Fractional  H.  P.  Motors,  standard 
and  synchronous  speeds. 


President  O.  D.  Ziegler 

Vice  President  and  Treasurer.  .W.  L.  Laib 

Secretary  E.  J.  Whitman 

BRANCH 


New  York  City,  256  W.  31st  St. 

A 

Richards-Wilcox  Manufacturing 
Company 

174  Third  Street,  Aurora,  111. 
Manufacture  of  theatre  curtain  operators. 

President  and  General  Manager  

 W.  H.  Fitch 

Secretary-Treasurer  Milton   D.  Jones 

Superintendent  P.    L.  Hoffman 

BRANCHES 
New  York  City,  79  Walker  Street. 
Chicago,  166-168  West  Lake  Street. 
Detroit,  Mich.,  505  Donovan  Building. 
Philadelphia,  Pa.,  507  Arch  Street. 
Cleveland,  O.,  1517  Builder's  Exchange  Build- 
ing. 

St.  Louis,  Mo.,  2665  Washington  Ave. 
Boston,  Mass.,  124-126  Pearl  Street. 
Los  Angeles,  Cal.,  California  Reserve  Building. 
Des  Moines,  la.,  422  Hubbel  Bldg. 
San  Francisco,  Cal.,  557  Market  Street. 
Minneapolis,  Minn.,  321  Plymouth  Building. 
Cincinnati,  O.,  512  Provident  Bank  Building. 
New  Orleans,  La.,  1405  Canal  Bank  Building. 
Kansas  City,  Mo.,  206  Reliance  Building. 
Indianapolis,  Ind.,  1939  North  Meridian  Street. 
Seattle,  Wash.,  1214  Hoge  Building. 
Omaha,  Neb.,  City  National  Bank. 
Milwaukee,  Wis.,  445  Milwaukee  Street. 
Atlanta,  Ga.,  406  Southeastern  Trust  Building. 
A 

Roclcbestos  Products  Corporation 

Nicoll  and  Canner  Sts.,  New  Haven,  Conn. 


Manufacturer  of  Asbestos-Insulated  motion  pic- 
ture cable  for  projectors,  arc,  spots,  etc.; 
Asbestos-Insulated  switchboard  wire;  Asbes- 
tos-Insulated fixture  wire;  Asbestos-Insulated 
rheostat  wire  and  Asbestos-Insulated  heater 
cord. 

President  A.  G.  Newton 

Treasurer  W.  C.  Armstrong,  Jr. 

General  Manager  B  H.  Reeves 

BRANCHES 
New  York  City,  5942  Grand  Central  Terminal 
Bldg. 

Chicago,  718  Madison  Terminal  Bldg. 

Pittsburgh,  Pa.,  903  Clark  Building. 

St.  Louis,  2019  Railway  Exchange  Building. 

Buffalo,  J.  Leo  Scanlon  Company,  487  Ellicott 
Square  Building.  On  the  Pacific  Coast,  Los 
Angeles,  430  Colyton  Street;  San  Francisco, 
360  Ninth  Street,  Seattle,  914  1st  Avenue,  So. 
A 

Roth  Brothers  &  Company 

1400  West  Adams  Street,  Chicago,  111. 
(Division  of  Century  Electric  Co.) 
Manufacturer  of  Actodectors,  emergency  light- 
ing   plans,    motors,    generators    and  motor 
generators. 

President  C.  H.  Roth 

Vice-President  and  Treasurer.  .G.  A.  Roth 

Sales  Manager  M.  L.  Robinson 

BRANCHES 

Atlanta,  Ga.,  Room  1312,  31  Broad  St.,  N.  E. 

Baltimore,  Md.,  400  Light  St.  (address  corre- 
spondence and  orders  to  Philadelphia  office). 

Birmingham,  Ala.,  1700  Second  Ave.  S. 
(address  correspondence  and  orders  to 
Atlanta  office). 

Boston,  Mass.,  Room  520,  10  High  St. 

Buffalo,  N.  Y.,  Van  Renssalaer,  Carrol  and 
Exchange  Sts.  (address  correspondence  and 
orders  to  Rochester  office). 

Charlotte,  N.  C,  1000  W.  Morehead  St.  (ad- 
dress correspondence  and  orders  to  Atlanta 
office) . 

Chicago,  111.,  Room  2338,  400  W.  Madison  St. 
Cincinnati,   O.,   Room   703-4  American  Bldg., 

Parkway  and  Walnut  Sts. 
Cleveland,  O.,  Room  958,  Hanna  Bldg.,  E.  14th 

St.  and  Euclid  Ave. 
Columbus,   O.,   277-291    Nielston   St.,  (address 

correspondence    and    orders    to  Cleveland 

office) . 

Dallas,  Texas,  Room  1009,  810  Main  St. 
Davenport,  la.,  Room  403,  326  W.  3rd  St. 
Denver,  Colo.,  1700  Sixteenth  St. 
Des  Moines,  la.,  3rd  and  Elm  Sts.  (address 

correspondence    and    orders    to  Davenport 

office) . 

Detroit,  Mich.,  Room  1338,  719  Griswold  St. 
El   Paso,    Texas.,    Mills    and    Campbell  Sts. 

(address     correspondence     and     orders  to 

Dallas  office) . 
Houston,    Texas,    Room    931,    Merchants  and 

Manufacturers  Bldg. 
Indianapolis,  Ind.,  Room  718,  17  N.  Meridian 

St. 

Kansas  City,  Mo.,  Room  503,  417  E.  13th  St. 
Log  Angeles,  Cal.,  Room  822,  605  W.  10th  St. 
Memphis,    Tenn.,    150    W.    Georgia  Avenue 

(address  correspondence   and  orders  to  St. 

Louis  office) . 
Milwaukee,  Wis.,  Room  947,  710  No.  Plank- 

inston  Avenue. 
Minneapolis,    Minn.,    Room    942,    419  Second 

Ave.  S. 

New  Orleans,  La.,  Room  411,  226  Carondelet 
St. 

New  York,  N.  Y.,  Room  1480,  50  Church  St. 

Oklahoma  Citv,  Okla.,  15-21  E.  California 
Avenue  (address  correspondence  and  orders 
to  Kansas  Citv  office). 

Omaha,  Nebr.,  Room  701,  1902-6  Farnam  St. 

Philadelphia,  Pa.,  Room  914,  112  S.  16th  St. 

Pittsburgh,  Pa.,  Room  709,  106  Sixth  St. 

Portland,  Ore.,  403  Hoyt  St.  (address  corre- 
spondence and  orders  to  Seattle  office). 

Richmond,  Va.,  118  Virginia  St.  (address  corre- 
spondence and  orders  to  Philadelphia  office). 

Rochester,  N.  Y.,  Room  1127,  130  E.  Main  St. 

St.  Louis,  Mo.,  1806  Pine  St. 

Salt  Lake  City,  Utah,  32  South  West  Temple  St. 

San  Antonio,  Tex.,  Merchants  and  Transfer 
Sts.  (address  correspondence  and  orders  to 
Dallas  office). 


San  Francisco,  Cal.,  Room  621,  Rialto  Bldg., 
Mission  and  New  Montgomery  Sts. 

Seattle,  Wash.,  Room  401,  616  Second  Ave. 

Spokane,  Wash.,  Room  328,  S9  Washington  St. 

Toledo,  O.,  15-23  Ontario  St,   (address  corre- 
spondence and  orders  to  Cleveland  office). 

CANADA— U.  S.  District  Sales  Office  will,  on 
application,  quote  delivered  prices  from: 

Montreal,  Que.,  Rudel,  Ryder  Machy.  Co.,  Ltd., 
Shaughnessy  Bldg.,  407  McGill  St. 

Toronto,  Ont.,  Jones  &  Moore  Elec.  Co.,  Ltd., 
294  Adelaide  St.,  W. 

Vancouver,   B.    C,    Crossman   Electrical  Ma- 
chinery Co.,  Ltd.,  61  Alexander  St. 

Winnipeg,    Man.,    Great    West    Electric  and 
Radio  Co.,  87  King  St. 

A 

Roxbury  Carpet  Company 

Central  Street,  Saxonville,  Mass. 
Manufacturers  and  distributors  of  carpets  and 
rugs 

President  J.  F.  Brown 

Vice  President  W.  S.  Febiger 

Treasurer  and  General  Manager  

 H.  B.  Sprague 

BRANCHES 
N  ew  York  City,  295  Fifth  Avenue. 
Boston,  Mass.,  99  Chauncy  Street. 
San  Francisco,  Cal.,  833  Market  Street. 
Chicago,  1310  Lytton  Building. 
Kansas  City,  Mo.,  913  Main  Street. 
Minneapolis,  Minn.,  900  Plymouth  Building. 
A 

Royal  Zenith  Sound  Projectors,  Inc. 

3  3  West  60th  Street,  New  York,  N.  Y. 
Manufacturers   of  sound  equipment  and  pro- 
jectors. 

President  Morris  Legendre 

Secretary-Treas  I.  Pulverman 

A 

Marcus  Ruben,  Inc. 

625  South  State  Street,  Chicago 
Manufacturer  of  wool  uniforms  as  well  as  wash 
ones. 

President  Harold  J.  D'Ancona 

FACTORY  AND  SALES  ROOM 
Chicago,  625  South  State  Street. 

A 

S.  O.  S.  Corporation 

1600  Broadway,  New  York  City 

SUPPLEMENTARY  COMPANIES: 
Sales  on  Sound  Corp.  and  Service  on  Sound 
Corp.  with  same  address  &  personnel. 

President  J.  A.  Tannenbaum 

Vice    President  D.  Carneol 

Secretary-Treasurer  M.  E.  Edelston 

Assistant  Secretary  N.  Rosendahl 

Office  Manager  Sol  Tanney 

Chief  Engineer  Geo.  T.  Algeo 

FACTORIES 

Brooklyn,  N.  Y. 
Rochester,  N.  Y. 
Winsted,  Conn. 
Easton,  Pa. 

Export  Dept.  Suite  809,  120  Liberty  St.,  New 
York,  Arthur  Arce,  Manager. 

WAREHOUSES 
926  Broadway,  Brooklyn,  N.  Y. 
1509  President  St.,  Brooklyn,  N.  Y. 
730  Seventh  Ave.,  New  York  City. 
101  Beekman  St.,  New  York  City. 

DISTRICT  REPRESENTATIVES 
Donald  Malkames,  Hazelton,  Pa. 

C.  H.  Dopp,  Johnston,  N.  Y. 

D.  W.  Scott,  Leonia,  N.  J. 

A.  W.  Sims,  LaGrange,  Tenn. 
A.  S.  Gardner,  Chicago,  111. 
Jack  Guest,  Duncan,  Okla. 

E.  W.  Petersen,  Springfield,  Mass. 

F.  V.  L.  Smith,  Jamaica,  L.  I. 

A.  H.  Estes,  Columbia,  S.  C. 
Clarence  Brown,  Panguitch,  Utah. 

B.  Tindall,  Ann  Arbor,  Mich. 
Raymond  Smith,  Baltimore,  Md. 
M.  S.  England,  Pittsburgh,  Pa. 
A.  J.  Grobarick,  Trenton,  N.  J. 


104 


Better  Theatres  Section 


April  9,  1932 


Chas.  A.  Kuehle,  Cincinnati,  O. 
Lester  F.  Martin,  Nebada,  la. 

F.  W.  Byrd,  Norfolk,  Va. 

J.  W.  Stratton,  Bismarck,  N.  D. 
Robert  R.  French,  Detroit,  Mich. 

Foreign  Representatives 
United  Theatres,  Inc.,  San  Juan,  P.  R. 
Jimenez  &  Barcena,  Havana,  Cuba. 

G.  H.  Thad,  Lucknow,  India. 
Bombav  Radio  Co.,  Bombay,  India. 
S.  M.  Berger  &  Co.,  Manila,  P.  I. 
B.  H.  Yoe,  P.  E.  Island,  Canada. 
Leopoldo  Cappelini,  Florence,  Italy. 
Karachi  Picture  House,  Karachi. 
Canadian  Sound  Systems,  Montreal,  Canada. 
Burnrae  &  Co.,  Durban,  Natal,  Africa. 

Jan  Skprpil,  Czechoslovakia. 
Emilio  A.  Miranda,  Bogota,  Colombia. 
Oriental  Films,  Madras,  India. 
Mr.  Wm.  J.  Boone,  Honolulu,  T.  H. 
T.  Fukuhara  Shoten,  Osaka,  Japan. 
Empresa  Del  Teatro  Bolivar,  Caracas,  Vene- 
zuela. 

Mr.  C.  T.  Chan,  Hongkong,  China. 
RKO-Radio  Pictures  of  China,  Shanghai,  China. 
Mr.  Juan  B.  Veron,  Argentine  Republic. 
Tiang  Lee  &  Co.,  Penang,  Straits,  Settlements. 
Rothermel  Corp.,  Brussels,  Belgium. 
Rothermel  Corp.,  London,  England. 
Edmund  Herter,  Hiel,  Switzerland. 
Ing.  Ghersinich  Ettore,  Genova,  Italy. 
J.  McCormack,  Victoria,  Australia. 
Arturo  Escala,  Guayaquil,  Ecuador. 
Santiago  Devoto  E.,  Tocopilla,  Chile. 
A.  Gantz,  Warsaw,  Poland. 

▲ 

Samson  Electric  Company 

Canton,  Mass. 
Manufacturers  of  amplifiers  and  faders. 
Branches  in  all  principal  cities. 
▲ 

Savoy  Reeland  Printing  Corporation 

630  Ninth  Avenue,  New  York,  N.  Y. 
Theatre  programs. 

Semon  Bache  &  Company 

63  6  Greenwich  Street,  New  York  City. 
Manufacturer    of    lenses,    EVA  LA  ST  perma- 
nently brilliant  mirrors,  colored  glass  and  all 
glass  items. 

President   J.  Dreyfuss 

Vice   President  I.  Sobel 

▲ 

Sentry  Safety  Control  Corp. 

N.  W.  Cor.  13th  &  Cherry  Streets, 
Philadelphia,  Pa. 
Manufacturer  of  Sentry  Safety  control  devices. 

President  Joseph  E.  Cohen 

Vice  President  Edwin  Schweriner 

Secretary-Treasurer  Meyer  A.  Abrams 

A 

Showman's  Press 

6309  Yale  Avenue,  Chicago,  Illinois 
Printers    of    theatre   programs,    heralds,  date 
strips  and  tickets. 

General  Manager  R.  L.  Head 

▲ 

Silver-Marshall,  Inc. 

6401  W.  65th  Street,  Clearing,  111. 
Manufacturer    of    auditorium    amplifiers  and 
speakers. 

President  McMurdo  Silver 

General  Sales  Manager  H.  W.  Sams 

Advertising  Manager  Burton  Browne 

Manager  Parts  Division  R.  M.  Gray 

Chief  Engineer  K.  Clough 

▲ 

Skour-Nu,  Inc. 

158  W.  22nd  Street,  New  York,  N.  Y. 
Manufacturers  of  cleaning  compounds. 

President  L.  D.  Leon 

General  Manager  Aaron  Levy 

In  Charge  of  Theatres  H.  Hollander 

In  Charge  of  Hotels,  Restaurants  and 

Institutions   L  .Holland 

In  Charge  of  Retail  Distribution  

 D.  Lippman 


Wm.  Slater,  Jr.,  Inc. 

300  W.  Austin  Avenue,  Chicago,  Illinois 
Manufacturer  of  carpets,  linoleum,  rugs,  rub- 
ber and  linoleum  tile,  draperies. 

Wm.  Slater,  Jr. 
C.  E.  Kammeyer 

BRANCHES 
1616  Cherman  Avenue,  Evanston,  III. 
238  W.  Wisconsin  Avenue,  Milwaukee,  Wis. 


W.  &  J.  Sloane 

577  Fifth  Avenue,  New  York,  N.  Y. 
Sole  selling  agents  for  Sloane-Blabon  Linoleum 
Company,  Alexander  Smith,  Barrymore,  and 
Masland  Rugs  and  Carpets. 

▲ 

Standard  Manufacturing  Company 

Cambridge  City,  Indiana 
Manufacturers  of  theatre  chairs. 

A 

Star  Manufacturing  Company,  Inc. 

4569  Swan  Avenue,  St.  Louis,  Missouri 
Manufacturers  of  Star  Popcorn  Machines,  Pop- 
corn Candy  Machines,  Electric  Grills,  Frank- 
furter  Steamers,   Display   Peanut  Warmers 
and  Sandwich  Toasters. 
Factory  and  General  Offices,  4569  Swan  Ave- 
nue, St.  Louis,  Mo. 
BRANCHES 
Star  Manufacturing  Company,  105  No.  Wacker 

Drive,  Chicago,  111. 
Star  Manufacturing  Company,  107  East  23rd 

Street,  New  York  City. 
Star  Manufacturing  Company,  924  Beaux  Arts 

Building,  Los  Angeles,  Calif. 
Star    Manufacturing    Company,    1432  Gratiot 

Avenue,  Detroit,  Michigan. 
Star  Popcorn  Machine  Co.,  17  Portland  Street, 
Boston,  Massachusetts. 

A 

The  Strong  Electric  Corporation 

2501  Lagrange  Street,  Toledo,  O. 
Manufacturers    of    Automatic    Reflector  Arc 
Lamps  {both  Low  and  High  Intensity)  ;  Rec- 
tifiers-single  15   amp.  and  single  30  amp.; 
Ballast  Rheostats. 

Vice  President  and  Manager  

 Harry  H.  Strong 

Purchasing  Agent. ..  .Edward  H.  Hitchcock 


S.  S.  Sugar 


11  West  42nd  Street,  New  York  City 
Acoustical  Consultant  Architect. 


Supreme  Heater  &  Ventilating 
Company 

1915-19  Pine  Street,  St.  Louis,  Mo. 
Manufacturers  of  cooling  systems,  ventilating 
systems,  heating  systems  {forced  warm  air). 
A 

Telephoto  &  Television  Corp. 

133-135  West  19th  St.,  New  York 
Manufacturers  of  Caesium  Argon  Photoelectric 
cells   and   vacuum    products  for  Television 
work. 

President  &  Treasurer.  ...  Nicholas  Fabian 

Secretary  &  Sales  Manager  

 Robert  H.  Hirschman 

Vice  President  David  Albert 


Textile  Electric  Sign  Co.,  Inc. 

500  Fifth  Ave.,  New  York  City 
Manufacturers  of  Electrical  Signs. 

H.  H.  Weineburgh 


Theatre  Service  Corporation 

420  Levington  Avenue,  New  York  City 
Producers  and  Distributors  of  Motion  Picture 
Advertising  Films  and  "Screen  Broadcasts." 
President  W.  Johnson 


Tiffin  Scenic  Studios 

Tiffin,  O. 

Manufacturer  of  stage  scenery,  stage  draperies, 
stage  rigging,  curtain  controls,  and  audi- 
torium draperies. 

Business  Manager  P.  T.  Sennert 

Production  Manager  E.  E.  O'Connell 

▲ 

J.  A.  Torstenson  &  Company 

860  Fletcher  Street,  Chicago,  Illinois 
Theatre  Designers  and  Decorators. 

President  J.  A.  Torstenson 

Treasurer  H.  A.  Torstenson 

Manager  C.  H.  Anderson 

BRANCH 

645  N.  7th  Street,  Milwaukee,  Wisconsin. 
A 

The  Toycraft  Rubber  Company 

E.  7th  Street,  Ashland,  O. 
Manufacturer  of  Toyco  promotion  balloons  for 
publicity  work. 

President  H.  D.  Winbigler 

Vice  President  and  Sales  Manager  

 C.  C.  Spies 

Sec'y  and  Treas  R.  T.  Scantlebury 

A 

Trico  Fuse  Manufacturing  Company 

Milwaukee,  Wis. 
Manufacturers     of     Trico     renewable  fuses. 
"Kantark"   non-renewable  fuses,  "Colortop" 
plug  fuses,  fuse  pullers,  "Kliplok"  clamps  and 
"Air-Cooled"  transformers. 
General   Manager  O.  H.  Jung 

The  Typhoon  Air  Conditioning 
Company 

affiliated  with  the 
ICE  AIR  CONDITIONING  COMPANY 
and  "ICEDAIR" 
233  West  42nd  Street,  New  York  City 
Complete  cooling,  ventilating,  heating  and  air 
conditioning  service. 

President  J.  F.  Dailey 

Treasurer  E.  L.  Garfield 

A 

Ultraphone  Company 

General  Motors  Bldg.,  New  York  City 
Manufacturers  of  sound  equipment. 

Frank  Rogers 
A 

Union  City  Body  Co. 

Union  City,  Ind. 
Manufacturer    of    auto    bodies    and  theatre 
chairs. 

President  C.  C.  Adelsperger 

Vice  President  S.  A.  Hawes 

Secretary  and  Treasurer  C.  C.  Koontz 

General  Manager  H.  D.  Fitzgerald 

Wooten   Gedge  Company  sales  distributors. 
A 

Union  Fibre  Company,  Inc. 

Winona,  Minn. 
Manufacturer  of  acoustical  felt  and  insulating 
materials.    General  and  exclusive  distribution 
by  the  Union  Fibre  Sales  Company,  Winona, 
Minn. 

President  C.  D.  Tearse 

Vice  President  and  Gen.  Mgr..W.  L.  Miller 

Treasurer  Frank  Horton 

Secretary  H.  S.  Youmans 

A 

United  States  Gypsum  Company 

300  W.  Adams  Street,  Chicago 
Manufacturer  of  sheetrock,  Sheetrock  Tile 
Board,  rocklath,  gyplap,  red  top  plaster, 
moulding  plaster,  gauging  plaster,  pottery 
plaster,  dental  plaster,  orthopedic  plaster, 
hydrated  lime,  oriental  stucco,  oriental  inte- 
rior finish,  textone,  textolite  pyrobar,  thermo- 
fill,  pyrocell,  structolite,  sabinite,  Standard  X 
Plastering  System,  Red  Top  Keene's  cement, 
Hydrocal,  terra  alba,  paper  filler,  plate  glass 
stucco,  Portland  cement  retarder,  Red  Top 
metal  lath  and  accessories,  metal  arches,  ex- 


April  9,  1932 


Motion  Picture  Herald 


105 


panded  metal,  mason's  lime,  mortar  colors, 
Red  Top  insulating  board,  Red  Top  insulat- 
ing lath,  cementico  stucco  paint,  Chromite, 
Acoustone  tile,  U.  S.  G.  System  of  Sound 
Insulating,  etc. 

President  S.  L.  Avery 

Vice  President  in  charge  of  production.. 

 O.  M.  Knode 

Vice  President  in  charge  of  sales  

 C.   F.  Henning 

Secretary-Treasurer  R.  G.  Bear 


BRANCHES 


Boston 

uetroit 

New  York  City 

Milwaukee 

Ruff  olrt 

riutraio 

IVllIlLlt  a  ^JUIIJ 

Pittsburgh 

Denver 

Baltimore 

Kansas  City 

Washington 

St.  Louis 

Atlanta 

Dallas 

Memphis 

Los  Angeles 

Cincinnati 

San  Francisco 

Cleveland 

Indianapolis 

FACTORIES 

Boston 

Piedmont,  S.  D. 

New  York  City 

Loveland,  Colo. 

Philadelphia 

Denver 

Oakfield,  N.  Y. 

Southard,  Okla. 

Gypsum,  0. 

Eldorado,  Okla. 

Plasterco,  Va. 

Sweetwater,  Tex. 

Alabaster,  Va. 

Laramie,  Wyo. 

Detroit 

Heath,  Mon. 

Chicago 

Arden,  Nev. 

Milwaukee 

Midland,  Cal. 

Fort  Dodge,  la. 

Grand  Rapids,  Mich. 

▲ 

Universal  Electric  Welding 
Company 

9-16  Thirty-seventh  Avenue 
Long  Island  City,  N.  Y. 
Manufacturers  of  wire  film  reels. 

Vice  President   L.  S.  Lachman 

Secretarv  and  Treasurer.  ..  .Edward  Fulda 
▲ 

Universal  Stamping  &  Manufac- 
turing Company 

2839-2851  N.  Western  Avenue,  Chicago 
Manufacturer  of  Coinmeter  change  machine. 
President  and  Treasurer. ..  .A.  A.  Monson 

Secretary  A.  Shapiro 

Sales  Manager  Julius  Keller,  Jr. 

▲ 


The  Vitaprint  Company 

729  S.  Wabash  Avenue,  Chicago,  111. 
320W.  46th  Street,  New  York  City 
Manufacturers    of   photographic  reproductions 
for  theatre  promotion. 

Voigt  Company 

1743  N.  12th  Street,  Philadelphia,  Pa. 
Manufacturers  and  designers  of  lighting  fix- 
tures,  drinking   fountains,   illuminated  mir- 
rors, exit  and  direction  signs. 


President  Max  Voigt 

Secretary  and  Treasurer. ..  .A.  Volker,  Jr. 

Sales  Manager  C.  J.  Frank 

General  Manager  C.  W.  Flood 

Illuminating  Engineer  A.  W.  Kakilty 


Volland  Scenic  Studios 

3737  Cass  Avenue,  St.  Louis,  Mo. 
Manufacturer  of  stage  scenery,  draperies  and 
decorations,  stage  rigging  and  curtain  tracks. 
A 

Walker-American  Corporation 

41  East  42nd  Street,  New  York  City 
800  Beaumont  Street,  St.  Louis,  Mo. 
Manufacturers  of  sound  screens. 

A 

Wall-Kane  Needle  Company,  Inc. 

3922  14th  Avenue,  Brooklyn,  N.  Y. 
Originators  of  Cinema  Talking  Needles. 

Ward  Leonard  Electric  Company 

Mount  Vernon,  N.  Y. 

Manufacturers  of  Vitrohm  dimmers,  arc  and 
projection  lamps,  rheostats,  faders,  etc. 

President  L.  Kebler 

Vice  President  D.  J.  Burns 

Treasurer  W.  H.  Mott 

Sales  Manager  A.  A.  Berard 

Agents  in  principal  cities  of  the  world. 

Weber  Machine  Corporation 

59  Rutter  Street,  Rochester,  N.  Y. 
Manufacturers  of  Syncrofilm  Sound  Equipment. 

EXPORT  OFFICE 
Weber  Machine  Corporation,  15  Laight  Street, 
New  York,  N.  Y. 

A 


Point  Breeze    W.  H.  Meese 

Comptroller   R.  H.  Gregory 

Treasurer  F.  L.  Gilman 

Secretary  H.  B.  Gilmore 

Director  Public  Relations ...  P.  L.  Thomson 
Personnel  Director  D.  F.  G.  Eliot 

PLANTS 

Hawthorne,  Chicago.  Baltimore. 
Kearny,  N.  J.  Queensboro,  Long  Island. 

Western  Felt  Works 

4029-4133  Ogden  Avenue,  Chicago,  111. 
Manufacturers  of  Acoustical  Westfelt. 

President  Henry  Faurot 

Vice  President  Geo.  M.  Silverthorne 

Treasurer  Henry  Faurot,  Jr. 

Secretary  and   General   Sales  Manager, 

J.  A.  Hessler 

BRANCHES 
Chicago,  111.,  4029  Ogden  Avenue. 
New  York,  N.  Y.,  42-44  E.  20th  Street. 
Detroit,  Mich.,  614  Stephenson  Bldg. 
Cleveland,  O.,  750  Prospect  Avenue,  Room  611. 
St.  Louis,  Mo.,  471  Paul  Brown  Building. 
San  Francisco,  Calif.,  1239  Howard  St. 
Boston,  Mass.,  Chamber  of  Commerce  Building, 

80  Federal  Street. 
Los  Angeles,  Calif.,  1001  E.  First  St. 
Seattle,  Wash.,  1110  Post  St. 

A 

Westinghouse  Elec.  &  Mfg.  Co. 

East  Pittsburgh,  Pa. 
Manufacturerer  of  theatre  switchboards,  panel- 
boards,  power  switchboards,  safety  switches, 
fans,  air  breakers,  oil  breakers,  motion  pic- 
ture projection  equipment,  motor-generators 
and  control  motors  for  pumps,  'ventilating 
fans  ■  and  blowers,  lighting  equipment  and 
lamps. 

President  F.  A.  Merrick 

Vice  President  and  General  Manager... 

 J.  S.  Trittle 

General  Advertising  Manager  

 Ralph  Leavenworth 

BRANCHES 
Distributed  by  National  Theatre  Supply  Com- 
pany. 

Westinghouse  Lamp  Company 

150  Broadway,  New  York  City 
Illuminating    engineers    and    manufacturer  of 
Mazda    incandescent    electric    lamps    of  all 
sizes. 

President  Walter  Cary 

Vice  President  A.  E.  Allen 

Treasurer  T.  J.  Illing 

FACTORIES 
Bloomfield,  N.  J.  Trenton,  N.  J. 

Belleville,  N.  J.  Milwaukee,  Wis. 

A 

Weston  Electrical  Instrument 
Corporation 

Waverly  Park,  Newark,  N.  J. 
Manufacturer  of  speed  indicators,  voltmeters, 
ammeters,  wattmeters,  vacuum   tube  testers, 
phase  angle  meters,  electrical  testing  instru- 
ments, photoelectric  cells,  illuminometers. 

President  E.  F.  Weston 

Sales  Manager  H.  L.  Gerstenberger 

Treasurer  E.  R.  Mellen 

MAIN  BRANCHES 
Albany,  Schiefer  Electric  Co.,  Inc.,   940  City 

Savings  Bank. 
Atlanta,  E.  A.  Thornwell,  Candler  Bldg. 
Boston,  James  O.  Murray,  126  Newbury  Street. 
Buffalo,  Schiefer  Electric  Co.,  Inc.,  775  Ellicott 

Square. 

Chicago,     Westburg    Engineering     Co.,  703 

Monadnock  Block. 
Cincinnati,  Beedle  Equipment  Co.,  906  Peoples 

Bank  Bldg. 

Cleveland,  The  Walter  P.  Ambos  Co.,  983  The 
Arcade. 

Dallas,  T.  C.  Ruhling  Company,  604  Burt  Bldg. 
Denver,  B.  K.  Sweeney,  13th  Ave.  &  Broadway. 
Detroit,  T.  F.  Mueller,  General  Motors  Bldg. 
Jacksonville,   Ward   Engineering  Co.,    657  E. 


Utah  Radio  Products  Company 

812-820  Orleans  Street,  Chicago,  111. 
Manufacturer  of  loud  speakers. 

President  and  Treasurer  

 Wheeler  Sammons 

Vice  President  Henry  C.  Forster 

Secretary  Miss  B.  Engel 

BRANCHES 
New  York,  N.  Y.,  12  East  41st  Street. 
Toronto,  Ontario,  Canada,  559  College  Street. 
A 

Vallen  Electrical  Co.,  Inc. 

Akron,  O. 

Manufacturer  of  Noiseless  All-Steel  Safety 
Track,  Noiseless  Curved  Track,  Aero-Speed 
Control,  High  Speed  Curtain  Control,  Junior 
Curtain  Control,  Automatic  Screen  Modifier, 
Adjustable  Volume  Ventilating  Fan,  Electrical 
Awning  Operators,  Darkening  Shade  Oper- 
ators.   Window  Shade  Operators. 

President  and  Owner  E.  J.  Vallen 

A 

Vendola  Corporation 

636  Eleventh  Ave.,  New  York  City 
Manufacturers  of  candy  vending  machines. 
A 

Visual  Service  Company,  Inc. 

245  West  55th  Street,  New  York  City 
Producers  of  every  kind  of  motion  picture  on 
slide  film  for  all  business  or  educational  uses. 
Distributors  for  all  types  of  projection  equip- 
ment and  screen  accessories. 
Manager  B.  F.  Haugh 


The  Webster  Company 

850  Blackhawk  Street,  Chicago,  111. 
Manufacurer  of  amplifiers  and  accessories. 

President  and  General  Manager  

 R.  F.  Blasch 

Chief  Engineer  John  Erwood 

A 

Webster  Electric  Company 

Racine,  Wis. 
Manufacturers  of  electric  phonograph  pick-up 
and  power  amplifiers. 

President  S.  A.  Loeb 

Vice  President  A.  C.  Kleckner 

Secretarv  P.  G.  Crewe 

A 

West  Coast  Perfume  Corporation 

7425  Sunset  Boulevard,  Hollywood,  Calif. 
Manufacturers  of  per-fu  {solid  perfume). 
A 

Western  Electric  Company 


195  Broadway,  New  York  City 

President  Edgar  S.  Bloom 

Vice  President  C.  G.  Stoll 

Vice  President  W.  F.  Hosford 

Vice  President  W.  T.  Teague 

Vice  President  J.  W.  Bancker 

Vice  President  W.  P.  Sidley 

Vice  President  J.  H.  Ray 

Vice  President  H.  A.  Halligan 

Vice  President  and  Works  Manager — 

Hawthorne  Works   C.  L.  Rice 

Vice  President  and  Works  Manager — 

Kearny  Works  S.  S.  Holmes 

Vice  President  and  Works  Manager — 


106 


Better  Theatres  Section 


April  9,  1932 


Bay  St. 

Knoxville,    Arthur    L.    Pollard,    The  New 

Sprankle  BIdg. 
Los  Angeles,  A.  A.  Barbera,  575  Subway  Term. 

Bids. 

Minneapolis,  Elliott  Equipment   Co.,  708  6th 
Ave.  So. 

New  Orleans,  W.  J.  Keller,  203  Natchez  Bldg. 
New  York,  L.  C.  Nichols,  50  Church  Street. 
Philadelphia,  L.  D.  Joralemon,  912  Otis  Bldg. 
Pittsburgh,  Rutherford  &  Uptograff,  2211  Clark 
Bldg. 

Portland,  Graybar  Electric  Co.,  Inc.,  Park  and 

Flanders  Streets. 
Rochester,  Schiefer  Electric  Co.,  Inc ,  89  East 

Avenue. 

San   Francisco,   J.   H.   Southard,   682  Mission 
Street. 

Seattle,  Graybar  Electric  Co.,  Inc.,  King  and 

Occidental  Streets. 
Spokane,  Graybar  Electric  Co.,  Inc.,  152  South 

Post  Street. 

St.  Louis,  J.  W.  Jones,  432  Pennant  Building. 
Syracuse,  Schiefer  Electric  Co.,  Inc.,  614  City 
Bank  Bldg. 

Tacoma,  Graybar  Electric  Co.,  Inc.,  1115  A 
Street. 

▲ 

M.  J.  Whitall  Associates,  Ltd. 

295  Fifth  Avenue,  New  York  City 
Manufacturer  of  plain  and  figured  Wilton  rugs 
and  carpets  seamed  and  seamless,  Chenilles 
and  Broadlooms. 

A 

Whiting  and  Davis  Company 

Plainville,  Massachusetts 
Manufacturers  of  metal  mesh  moving  picture 
fire-proof  screens  for  talking  pictures. 

President  ....Charles   A.  Whiting 

Sales  Manager  Sturgis  C.  Rice 

BRANCHES 
New  York  City,  366  Fifth  Avenue. 
Chicago,  Illinois,  31  No.  State  Street. 
Sherbrooke,  P.  Q.  Canada. 

A 

H.  B.  Wiggin's  Sons  Co. 

Bloomfield,  New  Jersey 
Manufacturers    of    Fab-Rik-O-Na    cloth  wall 
coverings. 

President  R.  H.  Wiggin 

Vice  President..   J.  D.  Wiggin 

Sales  Manager  R.  S.  Tucker 

Western  Sales  Manager. ..  .H.  M.  Freeman 
4860  S.  Halsted  Street,  Chicago,  Illinois 
A 

Willard  Storage  Battery  Company 

246  E.  131st  Street,  Cleveland,  Ohio 
Manufacturer  of  storage  batteries. 

President  R.  C.  Norberg 

Vice  President  and  General  Manager. . .  . 

 S.  W.  Rolph 

Acting  Sales  Manager  in  charge  of 

Mfgrs.  Sales  C.  T.  Klug 

Vice  President  and  Treasurer.  .H.  J.  Stiles 
Secretary  and  Comptroller.  .  .C.  H.  Gibney 

BRANCHES 
Willard  Storage  Battery  Co.  of  California,  Box 

1358,  Arcade  Station,  5700  E.  Ninth  St.,  Los 

Angeles,  Cal. 
Atlanta,  Ga.,  22  Marietta  Street  Bldg. 
Chicago,  111.,  1405  The  Bankers  Bldg.,  105  W. 

Adams  Street. 
Cleveland,  O.,  1920  Scranton  Road. 
Dallas,  Texas,  1502  Dallas  Bank  &  Trust  Bank 

Bldg. 

Kansas  City,  Mo.,  301-302  Midland  Bldg. 
Boston,  Mass.,  378  Stuart  Street. 
New  York  City,  500  Fifth  Avenue. 
Indianapolis,  Ind.,  Room  824  Illinois  Bldg.,  17 

W.  Market  St. 
Toronto,  Ont.,  Willard  Storage  Battery  Co.  of 

Canada,  Ltd.,  269  Campbell  Avenue. 


Wisconsin  Chair  Company 

Port  Washington,  Wis. 
Manufacturer  of  theatre  chairs. 

C.  L.  Severson 
A 

Wittenmeier  Machinery  Company 

850  N.  Spaulding  Avenue,  Chicago 
Manufacturer  of  air  cooling  systems,  and  COt 
refrigerating  machinery. 

President  Stephen  Sholtes 

Vice  President  E.  F.  Bergmann 

Secretary  A.  F.  Hunt 

BRANCHES 
New  York  City,  103  Park  Avenue. 
New  Orleans,  La.,  H.  J.  Kelly,  Southern  repre- 
sentative, Louisiana  Bldg. 

REPRESENTATIVES 
The  Avery  Engineering  Co.,  Cleveland,  Ohio. 
Bushnell     Machinery     Company,  Pittsburgh, 
Penna. 

Robt.  H.  Gordon,  Detroit,  Michigan. 
Controlled-Aire  Engineering  Corp.,  Cincinnati, 
Ohio. 

Frank  H.  Raffo  Companv,  San  Francisco,  Calif. 
A 

Wood  Conversion  Company 

360  N.  Michigan  Avenue,  Chicago,  111. 
Manufacturer  of  balsam-ivool,  sound  absorbent. 

BRANCHES 

New  York,  3107  Channin  Building. 
Detroit,  515  Stevenson  Building. 
Kansas  City,  201  Plaza  Theatre  Building. 
Seattle,  621  Liggett  Building. 
Minneapolis,  414  Baker  Building. 

A 

The  Wooten-Gedge  Company 

7310  Woodward  Avenue,  Detroit,  Mich. 
Manufacturer  of  opera  chairs. 

President   W.  W.  Gedge 

Treasurer   E.  A.  Wooten 

DISTRIBUTORS 
Barker  Bros.,  Ltd.,  Los  Angeles,  Cal. 

WESTERN  REPRESENTATIVE 
J.   E.   McNuIty,   816   S.   Figueroa  Street,  Los 
Angeles,  Cal. 

FACTORY 

Union  Citv,  Ind. 

A 

Workstel  Studios 

151  W.  46th  Street,  New  York  City 
Manufacturer   of  lantern  slides,   organ  solos, 
photograph  reproduction  enlargements,  studio, 
interior  and  exterior,  photography. 

Maurice  Workstel 
A 

Wright-DeCoster,  Inc. 

2233  University  Avenue,  St.  Paul,  Minn. 

Manufacturers  of  dynamic  reproducers. 

President  D.  H.  Wright 

Secretary-Treasury  D.  W.  DeCoster 

DISTRICT  SALES  OFFICES 

Atlanta,  Ga.,  The  Murphy  Company,  441  Semi- 
nole Avenue,  N.  E. 

Cleveland,  Ohio,  Chas.  F.  Saenger,  3133  Car- 
negie Avenue. 

Denver,  Colo.,  J.  G.  Kennedy,  1316  E.  Colfax 
Avenue. 

Detroit,  Mich.,  B.  J.  Fitzner,  159  E.  Elizabeth 
Street. 

Kansas  City,  Mo.,  C.  M.  Clifton,  5918  Locust 
Street. 

Louisville,  Ky.,  C.  C.  Baines,  2627  Hale  Avenue. 
New    Orleans,   La.,    Electron    Eng.    Co.,  1812 

Masonic  Temple  Building. 
New  York,  N.  Y.,  M.  Simons  &  Son  Co.,  Ex- 

pon  Division,  25  Warren  Street. 
New  York,  N.  Y.,  David  F.  Tobias,  30  Church 

Street. 

Philadelphia,  Pa.,  L.  P.  Clark,  1207  Race  Street. 
Pittsburgh,  Pa.,  H.  C.  Sanderson,   629  Fulton 
Building. 


Salt  Lake   City,   Utah,  J.   G.  McCollom,  221 

S.  W.  Temple  Street. 
San  Francisco,  Cal.,  E.  J.  Watkins,  90  Ninth 

Street. 

St.  Louis,  Mo.,  M.  S.  Gardner,  2728  Locust  St. 
Seattle,  Wash.,  Jas.  J.  Backer,  109  Bell  Street. 
Montreal,  Que.,  Canada,  W.  T.  Croysdill  Sales. 

Co.,  619  St.  James  Street. 
Winnipeg,  Man.,  Canada,  Sparling  Sales  Co.,. 

270  Fort  Street. 
Toronto,  Ont.,  Canada,  Baldwin  International 

Ltd.,  620  King  Street,  West. 

A 

The  Rudolph  Wurlitzer  Company 

121  East  Fourth  Street,  Cincinnati,  O. 
Manufacturers  of  musical  instruments,  organs. 

President  Rudolph  H.  Wurlitzer 

Vice  President  Farny  R.  Wurlitzer 

Vice  President  and  Treasurer  

 .  .  .Rembert  Wurlitzer 

Vice  President  James  L.  Ryan 

Secretary  John  P.  Weis 

BRANCHES 

Ashland,  Ky.,  Ventura  Hotel  Building. 
Boston,  Mass.,  242-248  Huntington  Avenue. 
Buffalo,  N.  Y.,  674  Main  Street. 
Chicago,  111.,  329  S.  Wabash  Avenue. 
Cincinnati,  O.,  121  E.  Fourth  Street. 
Cleveland,  O.,  1015  Euclid  Avenue. 
Columbus,  O.,  144  S.  High  Street. 
Dayton,  O.,  126  S.  Ludlow  Street. 
Detroit,  Mich.,  1509  Broadway. 
Hamilton,  O.,  119  S.  Second  Street. 
Kansas  City,  Mo.,  1015  Grand  Avenue. 
Los  Angeles,  Calif.,  816  S.  Broadway. 
Louisville,  Ky.,  658  S.  Fourth  Street. 
Middletown,  O.,  16  N.  Main  Street. 
Milwaukee,  Wis.,  729  Broadway. 
New  York  City,  120  W.  42nd  Street. 
Niagara  Falls,  333  Third  Street. 
Oakland,  Cal.,  525  14th  Street. 
Philadelphia,  Pa.,  1031  Chestnut  Street. 
Piqua,  O.,  417  Main  Street. 
Pittsburgh,  Pa.,  719  Liberty  Avenue. 
Rochester,   N.  Y.,  76  Clinton  Avenue,  South. 
St.  Louis,  Mo.,  1006  Olive  Street. 
San  Francisco  250  Stockton  Street. 
Springfield,  O.,  38  E.  Limestone  Street. 
Syracuse,  N.  Y.,  444  S.  Salina  Street. 
Youngstown,  O.,  110  E.  Federal  Street. 

A 

York  Safe  and  Lock  Company 

York,  Pa. 

Manufacturer    of   safes,   burglary    chests  and 
vault  doors. 

President  and  General  Manager  

 S.  Forry  Laucks 

BRANCHES 
New  York  City,  55  Maiden  Lane. 
Baltimore,  Md.,  7  West  Redwood  Street. 
Boston,  Mass.,  98  Sudbury  Street. 
Chicago,  111.,  217  West  Monroe  Street. 
Philadelphia,  Pa.,  711  Chestnut  Street. 
Seattle,  Wash.,  112  Third  Avenue,  South. 
St.  Louis,  Mo.,  408  North  Fourth  Street. 
Cleveland,  O.,  1844  Euclid  Avenue. 
San  Francisco,  Calif.,  Howard  &  Main  Streets. 
Pittsburgh,  Pa.,  961  Liberty  Avenue. 
New  Haven,  Conn.,  273  State  Street. 
Houston,  Tex.,  1120  Main  Street. 
Los  Angeles,  Calif.,  800  East  Ninth  Street. 
Montreal,  Que.,  830  St.  James  West. 
Havana,  Cuba,  Buenos  Aires,  Argentina. 
Honolulu,  Hawaii,  Tokyo,  Japan. 
Paris,  France,  Shanghai,  China. 

FACTORIES 
York,  Pa.  Baltimore,  Md. 

A 

Zero  Valve  &  Brass  Corporation 

634  Fourth  Street,  Buffalo,  N.  Y. 
Manufacturers  of  brass  railing  and  ornamental 
bronze  work. 


April  9, 1932 


Motion  Picture  Herald 


107 


THEATRE  SUPPLY  DEALERS 

^MMBWM^MHMlMIIWIMilHMMIIWWWMllgflllBlll  Minimum  wmmMsmmMmmmmwmmm^mmmm'™'   ■  ■!  IIIIIIIIIIIIIIIIIIIIIIIIIIIHII  II  II  Ill    II  Ill  I  

A  DIRECTORY  OF  CONCERNS  IN  THE  UNITED  STATES  AND  CANADA  SUPPLYING 
MOTION    PICTURE    EQUIPMENT    OVER    RESTRICTED  TERRITORIES 


Alabama 


The  Queen  Feature  Service.  Inc. 
\9\2y2  Morris  Avenue 
Birmingham 


Arkansas 


The  Theatre  Sound  Equipment  Com- 
pany 
Hope 


Arizona 


Arizona  Film  Supply  Company 
84  West  Pennington  Street 
Tucson 


California 


Breck  Photoplay  Supply  Company 
1909  South  Vermont  Avenue 
Los  Angeles 

Educational    Project-O-Film  Com- 
pany 

214  American  Bank  Building 
Second  and  Spring  Streets 
Los  Angeles 

E.  E.  Fulton  Company 
1914  South  Vermont  Avenue 
Los  Angeles 

National  Theatre  Supply  Company 
1961  South  Vermont  Avenue 
Los  Angeles 

Pineau   &   Howse   Stage  Lighting 

Company,  Ltd. 
1451  Venice  Boulevard 
Los  Angeles 

B.  F.  Shearer  Company  of  California, 
Ltd. 

1640  West  Washington  Boulevard 
Los  Angeles 

J.  Slipper  &  Company 
1968  South  Vermont  Avenue 
Los  Angeles 

American  Studios,  Inc. 
1062-1068  Folsom  Street 
San  Francisco 

E.  E.  Fulton  Company 
255  Golden  Gate  Avenue 
San  Francisco 

National  Theatre  Supply  Company 
121  Golden  Gate  Avenue 
San  Francisco 

Walter  G.  Preddey 
187  Golden  Gate  Avenue 
San  Francisco 

C.  J.  Holzmueller  Theatrical  Ap- 
pliances 

1108  Howard  Street 
San  Francisco 


B.  F.  Shearer  Company 
243  Golden  Gate  Avenue 
San  Francisco 

Theatre  Drapery  Studio 
283  Golden  Gate  Avenue 
San  Francisco 

Western  Theatrical 

Company 
146  Leavenworth  Street 
San  Francisco 


Equipment 


Colorado 


Graham  Brothers 
546  Lincoln  Street 
Denver 

National  Theatre  Supply  Company 

2106  Broadway 

Denver 

• 

Connecticut 

Harrison  Harries 
Rialto  Theatre  Building 
225  Franklin  Avenue 
Hartford 

National  Theatre  Supply  Company 
133  Meadow  Street 
New  Haven 


District  of  Columbia 


Ben  Lust  Theatre  Supplies 
908  Second  Street,  N.  W. 
Washington 

National  Theatre  Supply  Company 

916  G  Street,  N.  W. 

Washington 


Floride 


Amusement  Supply  Company 

711  Twiggs  Street 

Tampa 


Georgia 


E.  E.  Fulton  Company 
146  Walton  Street,  N.  W. 
Atlanta 

National  Theatre  Supply  Company 

187  Walton  Street,  N.  W. 

Atlanta 

N.  E.  Savini,  Agent,  Theatrical  Supplies 

125  Walton  Street 

Atlanta 

Illinois 

Apparatus  Sales  &  Service  Company 

1223-1227  S.  Wabash  Avenue 

Chicago 


Bass  Camera  Company 
179  West  Madison  Street 
Chicago 

E.  E.  Fulton  Company 
1018  S.  Wabash  Avenue 
Chicago 

E.  E.  Fulton  Company 
2001  S.  California  Street 
Chicago 

Guercio  &  Barthel 
1018  S.  Wabash  Avenue 
Chicago 

Illinois  Theatre  Supply  Company 

1150  So.  Michigan  Avenue 

Chicago 

Movie  Supply  Company 
844  S.  Wabash  Avenue 
Chicago 

National  Theatre  Supply  Company 

825  S.  Wabash  Avenue 

Chicago 

Joseph  Spratler 
12  East  Ninth  Street 
Chicago 

Cooperative   Amusement   &  Supply 

Company 
Springfield 


Ind 


lana 


E.  C.  SCOBEY 

220  E.  Ohio  Street 
Indianapolis 

E.  E.  Fulton  Company 
340  N.  Illinois  Street 
Indianapolis 

National  Theatre  Supply  Company 

436  N.  Illinois  Street 

Indianapolis 


owa 


Des  Moines  Theatre  Supply  Com- 
pany 
1121  High  Street 
Des  Moines 

Eastman  Kodak  Stores,  Inc. 
608  Pierce  Street 
Sioux  City 

National  Theatre  Supply  Company 
1123  High  Street 
Des  Moines 

Kansas 

Southwest  Theatre  Equipment  Com- 
pany 

309  W.  Douglas  Avenue 
Wichita 


Kentucky 


American  Motion  Picture  Company, 
Inc. 

Rex  Theatre  Building 
Louisville 


108 

Blake  Amusement  Company 
211  West  Jefferson  Street 
Louisville 

Falls  City  Theatre  Supply  Company 
Savoy  Theatre  Building 
211  West  Jefferson  Street 
Louisville 

Louisiana 

Harcol  Motion  Picture  Industries, 
Inc. 

Harcol  Building,  610-612  Baronne  Street 
New  Orleans 

National  Theatre  Supply  Company 

220  S.  Liberty  Street 

New  Orleans 

George  Vivirito 

318  Baronne  Street 

New  Orleans 

• 

Maine 

Maine  Theatre  Supply  Company 

263  St.  John  Street 

Portland 

Maryland 

J.  F.  Dusman 

213  Calvert  Street 
Baltimore 

Independent    Theatre  Accessories 

Supply  Company 
1605  N.  Milton  Avenue 
Baltimore 

National  Theatre  Supply  Company 

417  St.  Paul  Place 

Baltimore 

Massachusetts 

Capitol  Theatre  Supply  Company 

28  Piedmont  Street 

Boston 

Church  Film  Company 
28-30  Piedmont  Street 
Boston 

Independent  Theatre  Supply  Com- 
pany, Inc. 
47  Church  Street 
Boston 

E.  E.  Fulton  Company 

65  Broadway 

Boston 

National  Theatre  Supply  Company 

211  Columbus  Avenue 

Boston 

Michigan 

McArthur  Theatre  Equipment  Com- 
pany 
2312  Cass  Avenue 
Detroit 

National  Theatre  Supply  Company 

214  W.  Montcalm  Street 
Detroit 

Minnesota 

National  Equipment  Company 
409  W.  Michigan  Street 
Duluth 

Star  Theatre  Supply  Company 

2109  W.  Superior  Street 

Duluth 


Better  Theatres  Section 

National  Theatre  Supply  Company 

56  Glenwood  Avenue 

Minneapolis 

Northern  Theatre  Supply  Company 

19  Glenwood  Avenue 

Minneapolis 

Porter  Electric  Company 

523  S.  Seventh  Street 

Minneapolis 

A.  W.  Starbird 

18  Washington  Avenue 

Minneapolis 

Twin-City  Scenic  Company 
2819  Nicollet  Avenue 
Minneapolis 

Western   Theatre   Equipment  Ex- 
change, Inc. 
33  Glenwood  Avenue 
Minneapolis 

Missouri 

A.  A.  Electric  Machinery  Company, 
Inc. 

1117  Cherry  Street 
Kansas  City 

Cole  Theatre  Supply 
115  West  18th  Street 
Kansas  City 

Exhibitors  Film  Delivery  &  Service 

Company 
111  West  18th  Street 
Kansas  City 

National  Theatre  Supply  Company 
223  West  18th  Street 
Kansas  City 

Stebbins  Theatre  Equipment  Com- 
pany 

1804  Wyandotte  Street 
Kansas  City 

Erker  Bros.  Optical  Company 
610  Olive  Street 
St.  Louis 

Exhibitors  Supply  Company 
3238  Olive  Street 
St.  Louis 

E.  E.  Fulton  Company 
3232  Olive  Street 
St.  Louis 

National  Theatre  Supply  Company 
3210  Olive  Street 
St.  Louis 

Van  Ashe  Radio  Company 
10th  and  Walnut  Street 
St.  Louis 

Nebraska 

National  Theatre  Supply  Company 

1510  Davenport  Street 

Omaha 

Quality  Theatre  Supply  Company 

1518  Davenport  Street 

Omaha 

The  Service  Theatre  Supply  Com- 
pany 
303  N.  16th  Street 
Omaha 

U.  S.  Scenic  Studios,  Inc. 
Film  Exchange  Building 
Omaha 

U.  S.  Theatre  Supply  Company 

Film  Exchange  Building 

Omaha 


April  9,  1932 

New  Hampshire 

G.  K.  Wadleigh 
Hillsboro 

New  Mexic<- 

Eastern  New  Mexico  Theatre  Supply 

Company 
Box  548 
Clovis 

• 

New  York 

Continental    Theatre  Accessories, 

Inc. 
1056  Broadway 
Albany 

Empire  Theatre  Supply  Company 

42  Orange  Street 

Albany 

Hauser  Bob  Studios 
11  W.  Tupper  Street 
Buffalo 

National  Theatre  Supply  Company 

372  Pearl  Street 

Buffalo 

Queen  City  Scenic  Studios 

145  High  Street 

Buffalo 

United  Projector  &  Film  Corporation 

228  Franklin  Street 

Buffalo 

Acme  Exchange 
345  E.  17th  Street 
New  York 

Amusement  Supply  Company,  Inc. 
630  Ninth  Avenue 
New  York 

Behrend  M.  P.  Supply  House,  Inc. 
630  Ninth  Avenue 
New  York 

Capitol  Motion  Picture  Supply  Com- 
pany 
630  Ninth  Ave. 
New  York 

Continental    Theatre  Accessories, 

Inc. 

325  W.  44th  Street 
New  York 

Crown  Motion  Picture  Supplies 
311  West  44th  Street 
New  York 

E.  E.  Fulton  Company 
115  West  45th  Street 
New  York 

International  Theatre  Accessories 

Corporation 
730  Seventh  Avenue 
New  York 

National  Theatre  Supply  Company 
92-96  Gold  Street 
New  York 

National  Theatre  Supply  Company 
1560  Broadway 
New  York 

S.  O.  S.  Corporation 
1600  Broadway 
New  York 

Service  on  Sound  Corporation 
1600  Broadway 
New  York,  N.  Y. 

J.  A.  Tannenbaum,  Inc. 
1600  Broadway 
New  York 


April  9, 1932 

Willoughby's 
110-114  W.  32nd  Street 
New  York 
Carol  Fenyvessy 

130  So.  Clinton  Avenue 
Rochester 

Motion  Picture  Equipment  Service 

Brewerton  Road 

Syracuse 

Charles  Beseler  Company 

131  E.  23rd  Street 
New  York  City 

North  Carolina 


Carolina  Theatre  Supply  Company 

206  S.  Poplar  Street 

Charlotte 

National  Theatre  Supply  Company 

222  West  Fourth  Street 

Charlotte 

North  Dakota 

McCarthy  Theatre  Supply  Company 

64  Fifth  Street,  N. 

Fargo 

Ohio 

The  William  Beck  &  Sons  Company 
Highland  and  Dorchester  Avenues 
Cincinnati 

Cincinnati  Motion  Picture  Company 

1434  Vine  Street 

Cincinnati 

National  Theatre  Supply  Company 

1637-39  Central  Parkway 

Cincinnati 

Clarence  E.  Runey 
1436  Vine  Street 
Cincinnati 

The  Array  Sign  Company,  Inc. 
Film  Exchange  Building 
Cleveland 

Escar  Motion  Picture  Service,  Inc. 

10008  Carnegie  Avenue 

Cleveland 

National  Theatre  Supply  Company 

2112  Payne  Avenue 

Cleveland 

Oliver  Moving  Picture  Supply  Com- 
pany 
2209  Payne  Avenue 
Cleveland 

Tri-State  Motion  Picture  Company 

2108  Payne  Avenue 

Cleveland 

American  Theatre  Equipment  Com- 
pany 
165  N.  High  Street 
Columbus 

Dayton  Theatre  Supply  Company 

111  Volkenand  Street 

Dayton 

Clouse  Film  Exchange 
111  West  Wayne  Street 
Maumee 

American  Theatre  Supply  Company 

310  St.  Clair  Street 

Toledo 

Oklahoma 


National  Theatre  Supply  Company 
700  W.  Grand  Avenue 
Oklahoma  City 


Motion  Picture  Herald 

Oregon 

National  Theatre  Supply  Company 

609  Kearney  Street 

Portland 

Portland  Moving  Picture  Machine 

Company 
Rivoli  Theatre  Building,  Room  206 
102  West  Park  Street 
Portland 

Theatre  Equipment  Exchange 

448-450  Glisan  Street 

Portland 

• 

Pennsylvania 

Charles  H.  Bennett 
1324  Race  Street 
Philadelphia 

Continental    Theatre  Accessories, 

Inc. 
1225  Vine  Street 
Philadelphia 

E.  E.  Fulton  Company 
1337  Vine  Street 
Philadelphia 

Independent  Theatre  Supply  Com- 
pany 
309  N.  13th  Street 
Philadelphia 

National  Theatre  Supply  Company 

1315  Vine  Street 

Philadelphia 

Lewis  M.  Swaab  &  Son 
5038  Chestnut  Street 
Philadelphia 

Williams,  Brown  and  Earle,  Inc. 

918  Chestnut  Street 

Philadelphia 

Continental    Theatre  Accessories, 

Inc. 
Clark  Building 
Pittsburgh 

Motion  Picture  Machines  Company 

607  Neville  Street 

Pittsburgh 

National  Theatre  Supply  Company 

1721  Blvd.  of  the  Allies 

Pittsburgh 

Pinkney  Film  Service  Company 

1028  Forbes  Street 

Pittsburgh 

S.  &  S.  Sales  Company 
1010  Forbes  Street 
Pittsburgh 

Superior  Motion  Picture  Supply  Com- 
pany 

86  Van  Braam  Street 
Pittsburgh 

Tri-State   Theatre   Equipment  Ex- 
change 
1403  Fifth  Avenue 
Pittsburgh 

Theatre  Equipment  Company 

940  Quincy  Avenue 

Scranton 

•  Rhode  Island 

Rhode  Island  Theatre  Supply  Com- 
pany 

357  Westminster  Street 
Providence 

Wright  &  Macomber,  Inc. 
76  Dorrence  Street 
Providence 


109 

South  Carolina 

Imperial  Film  Service 
N.  Main  Street 
Greenville 

Independent  Theatre  Supply  Com- 
pany 
22  W.  North  Street 
Greenville 

Trio  Amusement  Company,  Inc. 
Greenville 

• 

South  Dakota 

American  Theatre  Supply  Company, 
Inc. 

320-322  S.  Phillips  Avenue 
Sioux  Falls 

• 

Tennessee 

White  Theatre  Equipment 

24  Sixth  Street 

Bristol 

Monarch  Theatre  Equipment 
154  E.  Calhoun  Avenue 
Memphis 

National  Theatre  Supply  Company 

400  S.  Second  Street 

Memphis 

• 

Texas 

David  F.  Parker 

The  Educational  Equipment  Company 

1913a  Commerce  Street 

Dallas 

Hardin  Theatre  Supply  Company 

714  Hampton  Road 

Dallas 

King  Studios,  Inc. 
309  S.  Harwood  Street 
Dallas 

Lee  Theatre  Supply 
2711  Oak  Lawn  Avenue 
Dallas 

Dallas  Scenic  Studio,  Inc. 

2700  Ferris 

Dallas 

National  Theatre  Supply  Company 

306  S.  Harwood  Street 

Dallas 

Southwest  Electrical  Products  Com- 
pany 
309  Browder  Street 
Dallas 

Southern  Film  Service 
1616  Fravis  Street 
Houston 

Independent  Film  Exchange 
352  East  Commerce  Street 
San  Antonio 

9  Utah 

Alhambra  Theatrical  Company 
Paramount  Theatre 
2429  Kiesel  Avenue 
Ogden 

Worman  Supply  Company 

1069  23d  Street 

Ogden 

National  Theatre  Supply  Company 
248  E.  First  South  Street 
Salt  Lake  City 

Service   Theatre   Supply  Company, 
Inc. 

964  Denver  Street 
Salt  Lake  City 


110 


Better  Theatres  Section 


April  9,  1932 


Vermont 


Wisconsin 


Boardman  Theatre  Supply  House 
189  S.  Winooski  Avenue 
Burlington 


Washington 


National  Theatre  Supply  Company 

2400  First  Avenue 

Seattle 

Scenic  and  Lighting  Studio 

3227  Western  Avenue 
Seattle 

B.  F.  Shearer  Company 
2318  Second  Avenue 
Seattle 

John  W.  Graham  &  Company 
707-711  Sprague  Company 
Spokane 

Spokane  Theatre  Supply  Company 

724  First  Avenue 

Spokane 


West  Virginia 


Charleston  Electrical  Supply  Com- 
pany 
Charleston 

Charleston  Theatre  Supply 

506  State  Street 

Charleston 

McCray  &  McCray 
327  Main  Street 
Fairmount 

Standard  Theatre  Supply  Company 

3119  McColloch  Street 

Wheeling 


Art  Supply  Company 
230  W.  Water  Street 
Milwaukee 

E.  E.  Fulton  Company 
645  N.  Seventh  Street 
Milwaukee 

J.  M.  Kagel  Scenic  Studio 
664  Fourth  Street 
Milwaukee 

National  Theatre  Supply  Company 

725  W.  Wells  Street 

Milwaukee 

The  Ray  Smith  Company 
635  N.  Seventh  Street 
Milwaukee 

Theatre  Seating  &  Equipment  Cor- 
poration 
194  Fourth  Street 
Milwaukee 


Hawaii 


Hawaii  Film  Supply  Company 
1267-1269  Fort  Street 
Honolulu 


CANADA 


British  Columbia 


Dominion  Theatre  Equipment  Com- 
pany, Ltd. 
847  Davie  Street 
Vancouver 

Empire  Agencies,  Ltd. 
211-13  Bower  Building 
543  Granville  Street 
Vancouver 


Theatre  Equipment  Supply  Company 

906  Davie  Street 

Vancouver 

• 

Manitoba 

The  Audien  Equipment  Company 

270  Fort  Street 

Winnipeg 

Radio  Industries  of  Canada,  Ltd. 

120  Fort  Street 

Winnipeg 

• 

 Ontario 

Canadian  Theatre  &  Electrical  Sup- 
plies, Ltd. 
61  Albert  Street 
Toronto 

The  Coleman  Electric  Company 

258  Victoria  Street 

Toronto 

Dominion  Theatre  Equipment  Com- 
pany Ltd. 
21  Dundas  Square 
Toronto 

Perkins  Electric  Company,  Ltd. 
277  Victoria  Street 
Toronto,  2 

• 

_  Quebec 

Canadian  Theatre  Supply  Company 

366  Mayor  Street 
Montreal 

Electrics  Limited 
400  McGill  Street 
Montreal 

Perkins  Electric  Company,  Ltd. 

2027  Bleury  Street 

Montreal 


The  lightest  lOOO  watt 

sound-on  film  projector  ever  made 
and  A  CHALLENGE  to  the  world 
in  the  perfect  reproduction  of  sound 


« I  finished  Installation  of  West  Ken- 
tucky Industrial  College  last  week. 
As  to  the  equipment,  I  certainly  want 
to  take  my  hat  off  to  any  man  who  can 
design  equipment  that  runs  as  smoothly 
and  sounds  as  good  as  this  does.  It 
is  100%  perfect.  »> 

AMERICAN  VISUAL  SERVICE 
C.  H.  Brandon 


M  Heard  other  portable  sound  equip- 
ments, up  to  more  than  double  the 
price,  and  I  must  say,  truthfully,  that 
results  with  the  HOLMES  were  so  far 
superior  that  there  is  no  comparison. 

Dialogue  clear  and  distinct,  no  muffled 
tones  and  one  very  noticeable  feature, 
there  was  no  rushing  or  roaring  of  sound 
reproduction.  » 

ELLIOTT  FILM  CO. 
F.  York  Elliott 


HOLMES  Silent  Projectors  now 
in    use    can    be    equipped  for 
sound-on  film  at  small  cost. 


Complete  outfit — which  includes 
everything  for  reproducing 
sound-on  film  talking  pictures, 
ready  to  run,  all  weighing  less 
than  90  pounds. 


HOLMES  PROJECTOR  COMPANY 

1818  Orchard  Street,  Chicago,  111. 


Every  Theatre  Needs  These 

as  a  part  of  its  Equipment 

RICHARDSON'S 
MOTION  PICTURE 
HANDBOOKS 

Vols.  1  and  2    -------  $  6.20 

Vol.  3  (on  sound  only)     -    -    -    -  $5.10 

Combination  price  (the  3  volumes)    -  $10.20 

Building  Theatre  Patronage    -    -    -  $  5.10 

(By  BARRY  &  SARGENT) 
We  Are  Handling  Them  for  the  Convenience  of  the  Trade 

Motion  Picture  Herald  Bookshop 

1790  Broadway 
New  York,  N.  Y. 


April  9,  1932  Motion  Picture  Herald  111 

PLANNING  THE  THEATRE 


A    SERVICE    CONDUCTED    BY    PETER     M.    HHLSkEN,    A.  I.  A. 


The  Question: 

I  AM  PLANNING  on  build- 
ing a  new  theatre.  I  have  a  lot  60  feet 
wide  and  160  feet  deep.  There  is  an  alley 
to  the  right  of  the  lot  and  an  alley  at  the 
rear.  I  want  a  700-seat  house,  all  on  one 
floor.  Do  I  have  to  take  off  space  for  an 
exit  court  to  the  left  of  the  lot,  or  do  you 
think  that  I  could  get  by  with  exits  to  the 
right  opening  into  the  alley.  How  many 
entrance  doors  do  I  have  to  provide? 

I  would  like  to  have  a  store  room  on 
each  side  of  the  center  lobby.  Could  I 
have  those  stores  at  least  20  feet  wide? 
Do  you  think  I  could  have  the  stores  40 
feet  deep? 

I  do  not  care  for  a  stage.  I  would  like 
to  know  if  an  18-foot  apron  would  do?  I 
also  want  to  have  two  small  apartments  on 
the  second  floor. 

Do  you  think  terrazzo  floors  are  nice  for 
lobby  and  toilet  rooms?  I  want  to  keep 
the  cost  down  as  much  as  possible.  I  would 
like  to  get  away  from  painting  the  audi- 
torium floor.  What  would  be  the  cheap- 
est and  best  method,  something  that  would 
last  in  place  of  paint?  Is  acoustical  plas- 
ter very  expensive  and  would  it  improve 
the  sound?  Could  you  give  me  some  idea 
how  much  attraction  boards  would  cost  for 
the  marquee?  I  want  them  about  8  feet 
high,  with  the  name  on  top  and  three  lines 
of  changeable  letters.  The  marquee  should 
project  about  14  feet  from  the  building, 
as  that  is  the  width  of  the  sidewalk. 

Would  it  be  advisable  to  place  the  ticket 
booth  outside  of  the  front  doors  or  inside 
the  lobby,  and  if  I  place  it  outside,  how 
far  should  I  have  to  place  the  entrance 
doors  back  from  the  front  of  the  building? 
I  am  eagerly  looking  forward  to  the  next 
issue  of  the  Better  Theatres  and  hope 
you  will  have  these  questions  answered  in 
that  issue.  Thank  you  very  much  for  your 
information. — S.  H.  C. 

The  Answer: 

your  lot  is  large  enough 
for  a  700-seat  theatre.  An  alley  to  the 
right  and  the  rear  of  the  theatre  will  be 
sufficient,  and  an  exit  court  to  the  left  will 
not  be  necessary.  The  theatre  code  of  your 
state  requires  not  less  than  three  exits  for 
a  capacity  up  to  700,  so  if  you  place  one 
exit  in  each  side  wall  near  the  stage,  and 
one  at  the  rear  in  the  sidewall  to  the  right, 
you  will  have  complied  with  the  code. 
However,  the  aggregate  width  of  said  exit 
doors  should  be  21  feet.  If  you  make  each 
exit  opening  6  feet  wide  you  will  have  to 
use  one  door  of  your  entrance  doors  as  an 
exit,  giving  you  24  feet  of  aggregate  exits. 
In  this  case  you  should  have  at  least  three 


NOTE: 

IN  THIS  department 
Better  Theatres  will  be 
glad  to  answer  questions  pertaining 
to  the  preliminary  consideration  in- 
volved in  the  planning  of  a  new  the- 
atre or  in  the  remodeling  of  an  exist- 
ing one.  Only  requests  for  ideas  will 
be  answered,  since  this  department 
cannot  assume  the  practical  functions 
of  an  architect.  All  communications 
intended  for  this  department  should 
be  addressed  to  "Better  Theatres," 
1790  Broadway,  New  York.  They 
will  be  answered  in  this  depart- 
ment. None  will  be  answered  by 
mail.  Although  only  initials  will  be 
used  in  signing  the  questions  pub- 
lished, it  is  a  requirement  that  all 
letters  bear  the  signature  and  address 
of  their  writers.  The  replies  will  be 
prepared  personally  by  Mr.  Hulsken, 
who  is  a  practical  architect  and  a 
member  of  the  American  Institute  of 
Architects. 


sets  of  entrance  doors,  making  the  width 
of  the  lobby  20  feet.  Adding  to  this  the 
thickness  of  walls  and  width  of  stairway  to 
apartments,  you.  will  have  32  feet  for 
stores,  which  will  make  each  store  16  feet 
wide.  You  can  have  a  depth  of  40  feet 
for  each  store.  However,  you  will  have 
to  provide  a  secondary  means  of  exit  in  the 
rear  of  the  stores,  so  I  think  you  had  bet- 
ter place  the  stores  side  by  side,  and  the 
lobby  to  the  left  of  the  building.  A  width 
of  18  feet  for  the  apron  will  be  sufficient. 

Terrazzo  floors  are  cheaper  than  tile 
floors.  A  nice  design  can  be  obtained  by 
inserting  brass  expansion  joints,  making  an 
all-over  pattern,  preferably  with  color.  By 
providing  colored  floor  hardening  in  the 
finish  coat  of  your  concrete  floor  you  can 
get  away  from  painting.  That  process 
also  makes  the  floor  dust-proof.  The  cost 
of  acoustical  plaster  is  not  very  great.  The 
material  costs  more  than  ordinary  plaster, 
but  labor  cost  for  application  is  about  the 
same.  It  is  absolutely  necessary,  however, 
to  provide  for  some  kind  of  sound-absorb- 
ing material,  and  acoustical  plaster,  prop- 
erly applied,  might  be  adequate  in  your 
case. 

The  price  of  attraction  boards  varies 
a  great  deal,  depending  upon  material  used. 
You  should  be  able  to  get  some  nice  at- 
traction boards,  with  about  300  changeable 
letters,  for  from  $2,500  to  $3,000.  By  all 
means  place  your  box  office  outside  of  the 
front  entrance,  as  the  average  person  will 
buy  more  readily  at  the  sidewalk  than  when 


necessary  to  enter  a  lobby  to  obtain  a  ticket. 
(You  know,  one  may  change  his  mind  if 
one  has  to  go  inside.)  In  this  case  the 
entrance  doors  should  be  set  back  at  least 
12  feet  from  the  face  of  the  building. 

A 

The  Question: 

the  theatre  in  which 
I  work  is  for  sale,  at  a  price  of  $18,000. 
I  maintain  that  a  theatre  can  be  built  which 
would  be  very  much  superior  to  this  one, 
as  this  one  is  a  remodeled  building,  more 
or  less  "thrown  together."  Personally,  I 
would  not  give  $5,000  for  it. 

I  told  my  boss  this,  and  he  claims  that  a 
theatre  can  not  be  built  for  $18,000.  I 
would  like  to  have  you  settle  the  argument 
by  giving  a  brief  idea  as  to  how  good  a 
theatre  can  be  built  for  this  amount. — 
K.  K.  D. 

The  Answer: 

TO  answer  your  in- 
quiry I  should  have  been  given  a  more  com- 
plete description,  such  as  the  amount  of 
seats,  size  of  theatre,  whether  there  is  a 
balcony  or  not,  and  if  there  are  any  stores, 
so  that  I  could  make  a  fair  comparison. 

Of  course  $18,000  is  a  rather  small  sum 
with  which  to  build  a  theatre.  However, 
it  has  been  done.  At  the  present  time  a 
theatre  can  be  built  for  a  minimum  amount 
of  about  17c  per  cubic  foot,  provided  it  is 
very  plain.  Of  course,  no  equipment  is 
included.  Built  for  $18,000,  a  theatre 
would  have  about  105,000  cubic  feet  con- 
tents, and  as  no  auditorium  ceiling  should 
be  less  than  20  feet  in  height,  it  would  have 
a  limit  of  5,000  square  feet  for  floor  space, 
making  the  floor  plan  about  40x125  feet. 

If  we  allow  12  feet  for  apron,  20  feet 
from  screen  to  first  row  of  seats,  8  feet  for 
foyer,  and  20  feet  for  lobby  and  rest  rooms, 
you  will  have  approximately  75  feet  for 
seats,  which  will  allow  for  30  rows  of 
chairs  2  feet  6  inches  back  to  back.  The 
auditorium  being  40  feet  wide,  assuming  a 
center  bank  of  eleven  20-inch  seats  with 
one  4-foot  aisle  on  each  side,  and  side  banks 
of  three  seats  each,  the  capacity  would  be 
about  500  seats,  so  it  is  possible  under 
present  conditions,  with  economy  as  the 
principal  watchword,  for  a  500-seat  thea- 
tre to  be  built  for  $18,000. 

This  price,  of  course,  does  not  include 
architect's  commission,  decorating,  mar- 
quee, attraction  board,  poster  cabinets, 
ticket  booth,  seats,  carpets,  electric  light  fix- 
tures, projection  booth  and  other  equip- 
ment, but  if  the  design  is  carefully  studied 
and  economy  used,  a  very  nice  little  theatre 
would  be  the  result. 


112  Better  Theatres  Section  April  9,  1932 

Keeping  the  Theatre  Fit  to  Prosper— Proper  Inspection 

{Continued  from  page  17) 


touching  will  do  away  with  one  or  two 
small  spots  where  the  paint  has  started  to 
peel.  If  such  is  the  case,  you  should  fix  it 
up  as  quick  as  you  discover  it.  No  lobby 
is  going  to  look  right  with  paint  peeling 
off  the  walls  or  ceiling.  You'd  be  surprised 
how  a  little  care  will  keep  a  place  looking 
spic  and  span. 

The  auditorium  is  where  your  patrons 
spend  the  greatest  portion  of  their  time 
after  buying  a  ticket.  And  it  is  here  that 
your  eagle  eye  should  be  focussed  to  see 
that  everything  for  their  comfort  and  con- 
venience has  not  been  overlooked  or  per- 
mitted to  fall  into  disrepair  and  neglect. 
When  were  those  wall  brackets  and  hang- 
ing pictures  last  cleaned?  If  your  house 
uses  the  crystal  style  of  fixtures,  then  you 
must  know  how  often  they  require  an  am- 
monia-water cleaning.  Any  other  style  re- 
quires plenty  of  attention,  too — especially 
those  fixtures  hung  close  to  the  ceiling  and 
of  the  inverted  type,  on  which  dust  and  dirt 
seem  to  accumulate  like  magic.  But  like 
everything  else  without  constant  care  and 
attention,  they  will  soon  spoil  the  entire 
general  effect  of  your  auditorium  through 
becoming  dirty  and  dead-looking. 

Seats  should  be  inspected  by  the  house 
manager  not  less  than  once  a  month  for 
loose  standards,  broken  parts  and  uphol- 
stery. But  the  janitor  and  cleaners  should 
keep  watch  on  them  every  day  and  im- 
mediately report  to  the  manager  every 
broken  or  loose  seat  so  that  it  may  be  fixed 
at  once.  To  permit  a  loose  seat  to  go  with- 
out repair  may  mean  that  the  entire  row 
will  soon  become  loose,  causing  not  only 
accidents  but  costly  repairs  by  expensive 
mechanics. 

The  recovering  of  torn  upholstery 
through  wear  or  vandalism  is  another  de- 
tail that  must  not  be  neglected.  Smart 
managers  keep  a  goodly  supply  of  covering 
always  on  hand.  One  of  the  house  help 
should  be  trained  in  recovering  seats,  and 
reserved  seats  kept  in  readiness  for  chang- 
ing as  fast  as  a  torn  seat  is  reported. 

Resulphuring  of  standards  may  sound 
like  a  complicated  job,  but  if  you  are  so 
located  that  it  is  an  expensive  proposition 


for  expert  seat  repair  men  to  get  to  your 
theatre,  then  you  may  find  it  well  worth 
while  to  have  your  handy  man  become 
acquainted  with  this  type  of  work.  Ditto 
for  tightening  of  the  different  chair  parts. 
But  while  on  this  subject,  it  may  be  well  to 
caution  you  against  letting  your  seats  get 
into  too  bad  a  condition  without  getting 
regular  seat  men  on  the  job  about  once  a 
year  for  a  complete  house  check-up  of  all 
seats.  In  this  way  you  cut  down  the  cost, 
and  they  leave  the  house  in  such  a  condi- 
tion that  your  handy  man  can  easily  keep 
them  in  shape  until  the  next  annual  inspec- 
tion by  the  seat  men. 

carpets,  once  they  start 
showing  wear,  can  cause  more  grief  than 
all  the  seats  put  together.  Carpets  gen- 
erally start  at  the  seams  at  the  head  of 
the  aisles.  Here  is  where  you  have  prob- 
ably patched  and  patched  until  you  dread 
to  hear  another  report  about  more  patch- 
ing being  required. 

Where  carpets  have  been  fastened  down 
in  the  aisles  by  means  of  drilled  holes  with 
wooden  plugs,  they  can  be  lifted,  the  worn 
part  cut  away  and  the  entire  aisle  strip 
shifted  to  the  top,  where  your  local  carpet 
man  can  sew  it  to  the  main  carpets  and 
stretch  it  while  being  relaid.  But  never 
permit  a  worn  or  torn  bit  of  carpet  to  go 
along  with  the  prayer  that  something  may 
never  happen.  Besides  the  deadly  effect  on 
appearances,  you  can  find  yourself  deep  in 
trouble  by  reason  of  such  neglect  and  in- 
volve your  theatre  into  many  lawsuits 
through  accidents. 

Let's  duck  out  of  the  auditorium  for  a 
while  and  slip  into  the  lounges.  Here  is 
where  you  are  supposed  to  give  your  pat- 
rons an  opportunity  to  freshen  up  and  re- 
lax, and  where  they  can  quickly  form  a 
personal  opinion  of  you  and  your  theatre. 
Failure  to  provide  the  usual  items  for  con- 
venience of  those  patrons  is  a  sure  sign  that 
you  are  not  operating  a  first-rate  house. 
Yet  the  difference  between  furnishing  and 
providing  proper  equipment  in  these  rooms, 
and  forgetting  about  them,  amounts  to  very 
little  in  dollars  and  cents. 


Try  to  have  these  rooms  well  ventilated 
and  neat  at  all  times.  In  the  women's 
lounge  some  freshly  cut  flowers  not  only 
lend  the  proper  note  to  the  general  sur- 
roundings but  show  a  thoughtfulness  which 
is  far  more  appreciated  by  your  feminine 
patrons  than  you  could  ever  hear  about. 
There  is  no  question  that  to  keep  a  theatre 
in  good  operating  condition  you  must  spend 
money.  But  if  that  money  is  well  spent,  it 
keeps  your  equipment  and  house  in  good 
shape  and  permits  you  to  offer  your  com- 
munity a  theatre  which  it  will  be  proud  of 
and  be  glad  to  patronize.  You  are  spending 
money  wisely.  Totaled  up  at  the  end  of 
a  year,  the  full  amount  spent  will  probably 
come  to  less  than  an  elaborate  campaign  on 
some  individual  attraction,  yet  to  cater  to 
your  public  you  must  have  something  more 
than  an  attraction.  After  they  buy  a  ticket 
they  expect  to  find  your  theatre  comfor- 
table, clean  and  stimulating. 

So  the  rule  of  spending  for  economy  can 
be  carried  into  every  corner  of  your  house. 
The  projection  room,  where  a  projectionist 
with  a  mistaken  idea  of  duty  may  permit 
his  equipment  to  get  into  bad  condition 
and  cause  expensive  and  troublesome  break- 
downs. The  ventilating  and  heating  plants, 
which  can  develop  plenty  of  trouble  and 
expense  for  you  if  not  properly  watched 
and  taken  care  of.  The  roofs,  where  a 
little  neglect  can  cause  a  complete  (and  tre- 
mendously expensive)  redecorating  job 
through  a  leak  that  might  have  been  fixed 
long  before  it  started  to  find  its  way  into 
the  ceiling  auditorium. 

There  is  no  single  portion  of  any  theatre, 
or  what  goes  to  make  up  the  theatre,  that 
can  stand  neglect.  Every  item  must  at  some 
time  or  other  be  inspected,  and  if  found 
faulty,  repaired  or  replaced.  Dividing  up 
the  theatre  into  any  number  of  parts  and 
placing  some  responsible  employe  in  charge 
of  watching  his  particular  part  will  result 
in  getting  small  things  to  your  attention 
for  repairs  long  before  they  become  big 
and  expensive.  Then,  by  making  periodical 
personal  inspections  over  the  various  parts, 
you  keep  yourself  in  close  and  intimate 
touch  with  everything. 


Keeping  the  Theatre  Fit  to  Prosper— Your  Sound  Equipment 


impregnate  the  cotton  covering  of  wires. 

Impaired  insulation  resulting  from  pro- 
longed or  excessive  heat  may  show  up  in 
noisy  sound  or  may  lead  to  a  short  circuit 
and  complete  breakdown.  The  effects  of 
heat  will  be  found  in  the  vicinity  of  vacuum 
tubes — especially  where  these  are  enclosed 
and  inadequately  ventilated.  The  vicinity 
of  rheostats,  resistances,  transformers  or 
inductive  windings  which  may  carry  heavy 


{Continued  from  page  16) 

currents  is  also  subject  to  the  effects  of 
heat,  especially  when  enclosed  or  not  ade- 
quately ventilated.  Apparatus  located  im- 
mediately above  any  of  these  possible 
sources  of  excessive  heating  may  be  serious- 
ly affected  although  only  indirectly  in- 
volved. 

Heat-baked  insulation  should  be  re- 
placed, even  if  this  necessitates  replacing 
much   wiring,   or   many  condensers  and 


coils.  Timely  replacement  is  less  expensive 
than  breakdown.  Recurrence  of  the  same 
trouble  should  be  guarded  against  by  care- 
ful meter-check  to  insure  that  the  heating 
experienced  is  not  due  to  unnecessarily 
heavy  current  and  by  the  addition  of  ven- 
tilating holes  where  these  seem  in  order ; 
in  extreme  cases  a  small  electric  fan  may 
be  played  on  the  equipment  during  hours 
of  prolonged  operation. 


April  9 s  1932 


Motion  Picture  Herald 


113 


The  effects  of  vibration,  dirt  and  heat 
upon  individual  portions  of  equipment 
should  need  no  additional  mention  under 
those  headings ;  the  effect  of  physical  wear 
and  friction  is  almost  entirely  confined  to 
the  driving  mechanism  and  the  appropriate 
precautions  are  obvious.  In  connection  with 
the  separate  parts  of  the  system,  therefore, 
it  would  seem  desirable  to  attempt  to  de- 
scribe some  possibilities  of  definite  improve- 
ment, rather  than  to  particularize  upon 
those  routine  practices  of  investigation  and 
rehabilitation  which  have  already  been  sug- 
gested in  outline. 

II 

Parts  of  the  Sound  System 

The  Drives 
SEVERAL  IMPROVEMENTS 

in  driving  mechanism  are  now  both  pos- 
sible and  consistent  with  the  most  rigid 
economy.  Competition  in  gears,  chains, 
etc.,  has  been  reasonably  lively,  and  in  con- 
sequence the  cost  of  replacement  items  of 
that  kind,  for  most  systems,  has  been  so 
drastically  reduced  that  waiting  for  the 
last  possible  moment  to  make  needed  re- 
pairs, with  the  attendant  risk  of  break- 
down, will  in  not  a  few  cases  take  on 
something  of  the  likeness  of  extravagance. 

In  connection  with  some  systems,  im- 
proved construction  of  the  driving  mechan- 
ism has  also  been  achieved.  In  some  of  the 
forms  of  some  drives,  an  entire  unit  for- 
merly had  to  be  replaced  whenever  a  single 
cogged  wheel  needed  changing.  That  sort 
of  thing  has  to  a  considerable  extent  been 
eliminated,  not  infrequently  through  the 
efforts  and  inventiveness  of  independent 
machine  shops  and  gear  works.  Very  often 
today  a  drive  unit  can  be  so  rebuilt  as  to 
permit  of  individual  replacement  of  worn 
parts  in  the  future;  such  rebuilding  is 
palpably  desirable  and  in  the  best  interests 
of  intelligent  economy. 

Among  the  improvements  that  have  been 
made  possible  in  connection  with  drive 
problems,  new  types  of  belts  and  chains 
are  available,  lasting  longer  and  affording 
greater  security  against  interruption.  Some 
forms  of  the  latter,  in  addition,  reduce 
vibration  and  so  pay  for  themselves  merely 
by  prolonging  the  life  of  other  parts.  An- 
other defence  against  some  of  the  effects 
of  vibration,  and  a  thoroughly  desirable 
accessory,  is  a  take-up  sprocket  for  those 
sound  systems  that  did  not  originally  in- 
clude one.  Special  forms  of  take-up,  gen- 
erally conceded  to  be  less  troublesome  and 
more  trustworthy  than  the  standard  de- 


vices, are  likewise  available  and  in  most 
cases  are  desirable. 

Reproduction  Systems 

A  number  of  improvements  are  often 
possible  in  connection  with  sound-on-film 
and  one  new  one,  not  yet  officially  an- 
nounced, may  possibly  have  been  made 
public  before  these  lines  appear  in  print. 
Quality  can  often  be  refined,  especially  in 
the  matter  of  high-frequency  response,  by 
readjustment  or  re-building  of  the  exciter 
optical  system.  In  the  case  of  some  of  the 
earlier  forms  of  sound  installation  replace- 
ment of  the  lens  assembly  by  one  of  more 
recent  design  may  work  something  in  the 
nature  of  a  near-miracle  with  the  quality 
of  reproduction. 

Noise  and  other  disturbances  heard  in 
sound-on-film  can  often  be  reduced  or 
cured  entirely  by  use  of  the  most  modern 
types  of  photo-cells.  These  cells  have  very 
little  "rush,"  or  hiss,  in  their  action.  Their 
output  is  so  much  stronger  than  that  of 
earlier  types  that  less  amplification  is 
needed,  with  proportionately  reduced  op- 
portunities for  noise  to  creep  in.  For  both 
these  reasons,  the  modern  cells  give  mark- 
edly better  sound,  but  their  use  is  also 
justified  on  grounds  of  economy.  They  are 
of  extremely  long  life.  In  fact,  it  is  not 
yet  certain  just  how  long  they  may  be  ex- 
pected to  last.  The  few  years  they  have 
been  in  use  have  not  yielded  sufficient  data 
for  a  final  answer  upon  that  point. 

Non-microphonic  vacuum  tubes  should 
be  installed  in  photoelectric  cell  amplifiers 
not  so  equipped.  The  difference  in  cost 
is  very  small.  The  difference  in  sound  is 
audible  even  to  the  hard-of-hearing. 

There  are  few  recent  improvements  in 
sound-on-disc  reproduction  that  are  now 
available  for  theatre  use.  Improved  forms 
of  microphones  can  be  had,  including  the 
highly  sensitive  and  accurate  condenser 
microphone  (now  somewhat  superseded  by 
even  more  delicate  and  accurate  trans- 
mitters) but  the  average  theatre  will  have 
little  commercial  need  for  such  refined  de- 
vices. A  greater  number  of  ordinary  mi- 
crophones, however,  may  be  desirable  in 
not  a  few  cases,  especially  in  connection 
with  vaudeville  or  singing  organists. 

Switches,  Faders,  Etc. 

Newer  and  still  more  reliable  forms  of 
rheostats,  switches  and  other  controls  are 
brought  out  almost  daily.  Theatres  ex- 
periencing trouble  with  those  portions  of 


their  equipment  may  find  surprisingly  im- 
proved articles  at  depression  prices  in  the 
catalogues  of  appropriate  manufacturers. 
Improved  "self-cleaning"  and  "non-groov- 
ing" forms  of  fader  and  other  contact 
fingers  are  available  for  some  types  of 
equipment,  and  are  decidedly  worth  having. 

Amplifiers 

There  are  few  improvements  that  can 
be  added  to  present-day  amplifiers.  The 
latest  tubes  are  generally  more  sturdily 
built  than  earlier  models,  and  are  some- 
what more  inclined  toward  filaments  of 
the  type  that  is  susceptible  to  rejuvenation : 
early  types  of  filter  condensers  should,  in 
some  systems,  be  replaced  by  later,  safer 
types,  the  expense  being  small,  and  much 
more  than  justified  by  the  reduction  _  in 
risk  to  other  parts  of  the  amplifier.  Exist- 
ing amplifiers,  however,  are  generally  at 
a  high  level  of  satisfactory  performance, 
and  so  do  not  often  offer  room  for  striking 
improvements. 

This  is  not  the  case,  however,  where 
additional  amplification  is  needed.  The 
new,  direct-coupled  circuit,  although  it 
may  be  neither  particularly  preferable  or 
the  reverse,  from  the  point  of  view  of  per- 
formance, is  extremely  inexpensive  when 
compared  with  all  older  forms.  A  large 
portion  of  the  apparatus  necessary  to  the 
operation  of  the  conventional  amplifier  is 
not  included  or  needed,  and  the  new  prod- 
uct is  consequently  smaller  and  lighter,  as 
well  as  more  reasonably  priced.  Any  the- 
atre needing  more  amplification,  or  better 
quality  in  amplification,  and  not  limited 
in  its  purchases  by  contractual  obligations, 
should  give  the  direct-coupled  amplifier 
every  attention. 

Power  Supply 

The  later,  all-a.c.  type  sound  systems, 
present  no  important  power  problems,  but 
the  earlier,  battery-powered  equipments 
continue  to  require  either  (a)  periodic  re- 
placement of  storage  batteries,  (b)  install- 
ation of  reasonably  "permanent"  storage 
batteries,  or  (c)  conversion  to  socket- 
power  operation  by  means  of  rectifiers  or 
motor-generators.  This  last  possibility  has 
been  further  complicated  very  recently  by 
the  introduction  for  projector  supply  of 
three-phase  rectifiers.  The  output  of  these 
instruments  is  capable,  without  further  fil- 
tering, of  supplying  many  or  most  of  the 
direct  current  requirements  of  any  sound 
system. 


Keeping  the  Theatre  Fit  to  Prosper— Maintenance  Values 

{Continued  from  page  18) 


combines  their  consideration  with  a  con- 
sideration of  other  forms  of  renovation. 
However,  that  weatherstripping,  the  lack 
of  which  caused  your  consternation  during 
the  March  winds,  may  easily  be  forgotten 
until  your  patrons  remind  you  by  their 
absence  in  the  fall  that  your  selective  judg- 
ment has  been  lacking. 

Without     doubt     illumination     is  of 


primary  importance,  not  in  its  quantity, 
but  in  its  degree,  its  ratio  and  its  quality. 
Within  the  theatre,  illumination  is  effected 
by  means  of  lighting  fixtures  or  by  con- 
cealed bulbs  and  reflecting  surfaces.  Con- 
cealed illumination  may  be  varied  in 
quantity,  but  usually  can  not  be  readily 
altered  without  performing  a  more  or  less 
major  operation.    This  is  not  true  of  fix- 


tures, and  these  may  be  changed  at  will. 
This  is  one  form  of  renovation  that  is 
easily  arranged,  is  usually  not  too  costly, 
and  is  markedly  effective.  If  done  in  part, 
changes  should  be  complete  within  a  given 
space  or  room,  except  that  orchestra  and 
side  wall  brackets  may  be  changed  at  will 
if  the  change  is  not  too  marked  in  its  rela- 
tion to  the  remaining  fixtures.    This  form 


114 


Better  Theatres  Section 


April  9,  1932 


of  renovation  is  especially  desirable  be- 
cause great  advances  have  been  made  of 
recent  years  in  the  design  of  lighting  fix- 
tures. 

No  discussion  of  renovation  would  be 
complete  without  reference  to  the  setting 
of  the  picture,  presupposing  that  your  pic- 
ture has  been  properly  enlarged  in  con- 
formity with  the  trend  of  the  times,  and 
that  you  have  correspondingly  increased 
the  illumination  in  your  lamphouses  and 
provided  the  necessary  auxiliaries  of  wire 
and  equipment  to  make  this  possible. 
Fixed  sets,  wooden  tormentors  and  drapes 
and  painted  canvas  are  out  of  line  with 
present  tendencies,  and  in  the  average  thea- 
tre patronage  will  welcome  a  change. 
Selection  of  proper  fabrics  for  their  ability 
to  hold  their  shape,  their  finish  and  color 
is  desirable  in  that  it  permits  the  elimina- 
tion of  lining.  Selection  of  plain  folded 
design  with  level  bottoms  and  possibly  ap- 
plique for  ornament  is  economical  and 
modern,  and  is  usually  as  effective  as 
festooned  and  tasseled  draperies,  and  has 
the  added  value  that  it  does  not  distract 
the  attention  from  the  picture  it  frames. 
The  proper  disposition  and  degree  of  il- 
lumination of  the  picture  set  also  permit 
the  choice  of  cheaper  and  plainer  fabrics. 

In  general,  the  foregoing  also  holds  true 
so  far  as  house  drapes  are  concerned,  but 
here  changes  are  less  often  necessary  and 
often  recourse  may  be  had  to  cleaning  and 
dyeing  to  create  a  change. 

TO     SOME     EXTENT  the 

opera  chair  may  be  considered  an  item  of 
display,  but  its  main  object  is  utilitarian 
and  its  effect  on  the  comfort  of  the  patron 
often  measures  the  difference  between  the 
sale  of  the  product  of  the  theatre  or  its 
rejection.  No  compromise  whatever  should 
be  permitted  in  the  maintenance  of  that 


owner  to  recover  damages  and  proved  that 
the  latter  had  customarily  permitted  pa- 
trons, at  various  times,  to  descend  by  means 
of  the  ladder,  instead  of  utilizing  the  stairs 
in  the  theatre  building.  Although  it  was 
not  proved  that  the  boy,  who  caused  the 
ladder  to  descend  and  strike  the  patron, 
actually  had  been  a  patron  of  the  theatre, 
yet  the  higher  court  held  the  theatre  owner 
liable  in  the  amount  of  $1,000  damages 
to  the  patron,  and  said: 

"It  would  seem  that  the  erection  of  any 
kind  of  contrivance  or  apparatus  over  the 
heads  of  pedestrians  in  any  way  except  in 
an  absolutely  stationary  manner  is  bound 
to  be  classified  as  dangerous  and  a  constant 
menace.  ...  It  was  proved  that  defen- 
dant's (theatre  owner's)  fire  escape  was 
constructed  in  accordance  with  plans  and 
specifications  approved  by  the  state  fire 
marshal  and  strict  compliance  with  the  law. 
.  .  .  It  must  be  borne  in  mind  that  the 
law,  neither  directly  nor  indirectly,  pro- 


chair.  In  any  expenditure  you  make  in 
the  rehabilitation  of  your  theatre  think  of 
the  audience,  which  sits  with  varying  de- 
grees of  patience  for  two  hours  or  more 
on  one  restricted  spot.  You  are  un- 
fortunate if  the  spacing  of  your  rows  are 
too  close  and  the  seat  too  narrow,  and  you 
must  wait  until  income  permits  or  sales 
become  so  low  as  to  compel  you  to  alter 
that  arrangement.  However,  lessened  ex- 
penditures may  improve  a  harsh  situation 
if  new  seats  (bottoms)  are  secured,  and 
in  many  instances  this  compromise  has 
been  too  long  delayed.  In  the  selection  of 
fabrics  some  thought  should  be  given  to 
their  sound-absorption  qualities,  as  it  is 
now  generally  recognized  that  empty  seats 
have  a  marked  effect  upon  reproduction. 
In  this  year  of  grace  your  opera  chair  ex- 
penditure may  be  limited,  so  let  us  hope 
you  have  built  up  your  display  to  secure 
your  patron  and  properly  selected  your 
shows  to  hold  him. 

Reproduction,  the  primary  instrument 
of  the  theatre,  may  be  broadly  divided  into 
two  divisions,  namely  the  picture  and  the 
sound.  The  picture  should  be  as  large  as 
possible  considering  the  limits  of  the  thea- 
tre, and  its  illumination  should  be  built  up 
to  correspond.  If  necessity  has  not  already 
compelled,  now  is  the  time  to  do  it,  since 
the  day  of  the  postage  stamp  picture  is  over. 
Naturally  only  the  best  in  screens  should 
be  selected  if  a  new  one  is  purchased,  and 
it  should  then  be  properly  protected  by  a 
similar  backing  with  gaps  for  horns  only. 
If  the  present  screen  is  satisfactory  as  to 
size  it  should  be  perfect  in  cleanliness  and 
condition. 

Audiences  may  and  will  tolerate  or  even 
enjoy  a  picture  of  minimum  dimension. 
They  will  not  and  should  not  tolerate 
faulty  pictures  and  sound,  and  the  neces- 
sity of  giving  them  what  they  are  entitled 
to  is  not  dictated  by  competition  but  rather 


vides  that  in  the  construction  of  fire  es- 
capes they  shall  be  built  so  as  to  descend 
upon  sidewalks  and  streets,  or  that  the  last 
section  shall  consist  of  a  drop  ladder  sus- 
pended horizontally  in  mid-air  in  such 
cases.  .  .  .  Streets  and  sidewalks  are  pri- 
marily and  essentially  maintained  for  travel 
thereon,  and  ordinarily  a  municipality  can- 
not grant  such  a  use  of  a  street  as  makes 
it  dangerous  and  unsafe,  and  any  object  in 
the  street  or  sidewalk,  under  it  or  over  it, 
which  without  notice  or  warning  to  the 
public  is  likely  to  cause  injury  to  a  person 
using  the  street  or  sidewalk,  is  certainly 
negligently  maintained." 

Legal  Status  in  Sub-Hire 

a  theatre  owner,  or 
other  employer,  is  liable  in  damages  for  an 
injury  sustained  by  an  employe,  as  a  result 
of  negligence  on  the  part  of  the  employer 
or  his  authorized  employe.  However,  con- 
siderable discussion  has  existed  from  time 


by  the  education  of  the  patronage  in  what 
they  may  reasonably  expect. 

Each  operator  therefore  is  individually 
charged  with  an  obligation  which  he 
should  in  no  wise  seek  to  shirk,  else  his 
negligence  may  catch  him  before  return- 
ing prosperity  has  had  its  opportunity  to 
embrace  him.  No  selection  at  variance 
with  final  results  can  hope  to  ameliorate 
his  situation,  as  respects  illumination  and 
sound. 

Sound  applies  not  only  to  the  reproduc- 
tion of  the  actual  voices,  music  and  noises 
that  help  to  convey  the  illusion  of  reality 
in  the  product,  but  also  to  that  quality 
within  the  theatre  that  assists  or  hinders 
the  illusion  by  proper  absorption  or  uncon- 
trollable reverberation.  This  latter  aspect 
of  sound  has  received  considerable  study 
in  the  last  several  years,  and  today  many 
engineers  are  well  fitted  to  analyze  condi- 
tions and  recommend  solutions  with  a  fair 
measure  of  success.  Final  solution  of  this 
problem  rests  with  the  engineer,  but  the 
operator  may  often  experiment  with  the 
disposition  of  draperies  or  simple  wall 
coverings  and  hangings  with  a  fair  degree 
of  success.  In  this  way  only  can  selection 
as  it  applies  to  sound  be  condoned. 

Problems  of  selection  are  therefore 
dictated  not  only  by  money  available,  but 
by  competitive  activity ;  not  only  by  the 
sophistication  of  the  patronage,  but  by  its 
temperament  as  well. 

What  boots  it,  if  we  satisfy  ourselves 
but  fail  to  satisfy  our  judges?  It  costs 
them  nothing  in  cash  and  little  thought  or 
feeling  to  turn  thumbs  down  and  seek  their 
pleasures  elsewhere.  Their  disrespect  for 
a  given  theatre  can  easily  exceed  their  de- 
sire to  advantage  themselves  by  what  it 
offers.  It  is  well  to  admit  that  they  must 
be  urged  to  attend  and  their  continuance 
nurtured  by  giving  them  those  things  they 
have  a  right  to  expect. 


Cases 


to  time  whether  or  not  an  employer  is  liable 
for  an  injury  sustained  by  his  employe 
while  the  latter  performs  service  or  work 
for  another.  Generally  speaking,  the  em- 
ployer is  liable  if  his  employe  remains  un- 
der his  control  and  direction  during  the 
sub-employment.  However,  if  the  person 
who  hires  the  employe  assumes  full  control 
over  such  employe,  the  hirer  is  personally 
liable  and  the  original  employer  is  relieved. 

For  illustration,  in  the  late  case  of  Mc- 
Comas  v.  Al  G.  Barnes  Shows  Company, 
(4  P.  [2d]  997),  it  was  disclosed  that  the 
Barnes  Company  was  the  owner  of  an  ele- 
phant Avhich,  with  its  trainer  at  an  agreed 
daily  compensation,  were  rented  to  Wil- 
liam Fox  Studios  for  use  in  shooting  a 
motion  picture  film.  While  the  film  was 
being  made  an  actress  named  Lila  Mc- 
Comas  was  seriously  injured.  She  filed  suit 
against  the  Barnes  Company  for  damages. 
The  lower  court  refused  to  instruct  the 
jury  as  follows : 


Decisions  in  Theatre 

(Continued  from  page  36) 


April  9, 19 $2 


Motion  Picture  Herald 


115 


"Where  a  general  employe  is  so  loaned 
or  hired  to  another  and  is  subject  wholly 
to  the  direction  and  control  of  the  other, 
the  latter,  and  not  the  general  employer, 
is  the  master,  so  far  as  the  particular  or 
special  service  is  concerned,  and 1  is  liable 
for  injuries  caused  by  the  negligent  and 
wrongful  acts  of  the  servant,  while  en- 
gaged in  the  duties  pertaining  to  such  ser- 
vices." 

Therefore,  the  jury  of  the  lower  court 
held  the  Barnes  Company  liable.  The  lat- 
ter company  appealed  to  the  higher  Court 
on  the  contention  that  the  William  Fox 
Studios  should  be  liable,  and  introduced 
evidence  tending  to  prove  that  the  injury 
was  sustained  as  a  result  of  negligence  on 
the  part  of  the  elephant  trainer,  and  also 
that  the  trainer  was  at  the  time  when  the 
accident  occurred  subject  wholly  to  the  di- 
rection and  control  of  the  Fox  corporation. 
In  upholding  this  contention  and  in  revers- 
ing the  lower  court's  verdict,  the  higher 
court  said: 

"In  principle,  the  authorities  indicate 
that  the  instruction  offered  by  defendant 
(Barnes  Company)  and  refused  by  the 
lower  court  is  a  correct  statement  of  the 
law  .  .  .  and  that,  in  the  instant  case,  it 
should  have  been  given  to  the  jury." 

Interpretation  of  Contract 

it  is  well  established 
law  that  an  ambiguous  clause  in  a  contract 
generally  is  construed  in  favor  of  the  party 
who  has  expended  money  or  otherwise  en- 
deavored in  good  faith  to  fulfill  the  terms 
of  the  agreement.  This  point  of  the  law 
is  applicable  to  all  kinds  of  agreements, 
such  as  film  rental  contracts,  employment 
contracts,  lease  contracts,  etc. 

For  instance,  in  Motion  Picture  Adver- 
tising Company  v.  Capelle,  (137  So.  877), 
it  was  disclosed  that  a  retail  merchant 
named  Capelle  entered  into  a  written  con- 
tract to  pay  a  theatre  owner  the  sum  of 
$450  for  exhibition  of  an  advertising  film 
a  specified  period  in  a  motion  picture  thea- 
tre. The  contract  was  made  in  duplicate 
and  the  copy  which  was  retained  by  Ca- 
pelle had  an  ink  line  written  through  the 
word  "cancellation"  in  the  clause  "This 
order  is  not  subject  to  cancellation"  which 
altered  the  clause  to  read  "This  order  is 
not  subject  to"  which,  of  course,  is  not  in- 
telligible. 

Later  Capelle  refused  to  pay  the  balance 
due  on  the  contract  and  suit  was  filed  to 
collect  the  same.  Capelle  contended  that 
he  should  not  be  held  liable  because  it  was 
verbally  agreed  that  he  should  be  permitted 
to  cancel  the  contract  at  any  time  he  de- 
sired to  do  so  and  that  the  ink  line  drawn 
through  the  word  "cancellation"  verified 
this  statement.  However,  the  higher  court 
refused  to  render  a  judgment  in  favor  of 
Capelle,  and  said : 

"The  copy  of  the  contract  upon  which 
this  suit  is  brought  contains  no  modifica- 
tion of  the  printed  words  giving  defendant 
(Capelle)  the  right  to  cancel  it  before  the 
end  of  the  term  contract  for,  and  defen- 
dant's copy  simply  deletes  the  word  'can- 
cellation,' thus  destroying  the  sense  of  the 
provision  without  giving  right  to  cancel." 


Payment  by  Check 

an  important  rule  is 
that  a  valid  purchase  of  merchandise,  from 
one  who  has  legal  title,  entitles  the  pur- 
chaser to  legal  title,  although  the  seller  de- 
sires to  rescind  the  contract  of  sale.  This 
rule  of  the  law  is  applicable  in  all  instances 
where  fraud,  deceit  or  misrepresentation  is 
not  involved  in  the  contract  of  sale,  irre- 
spective whether  the  seller  refuses  to  accept 
payment. 

For  example,  in  the  late  case  of  Parma 
v.  Cameron,  (37  S.  W.  [2d]  274),  it  was 
shown  that  a  person  purchased  certain  mer- 
chandise and  gave  the  seller  his  check  in 
payment  for  the  full  value  of  the  goods. 
However,  the  seller  failed  to  deposit  the 
check  and,  in  subsequent  litigation,  the 
seller  contended  that  the  sale  was  invalid 
because  he  failed  to  cash  the  check.  How- 
ever, it  is  interesting  to  observe  that  the 
higher  court  held  the  sale  valid  and  en- 
forceable, and  said: 

"The  general  rule  is  that  in  cash  sales 
of  personal  property,  where  a  check  is  given 
for  the  purchase  price,  the  sale  is  only  con- 
ditional, and  title  does  not  pass  to  the 
purchaser  unless  and  until  the  check  is  paid. 
If  payment  of  such  check  is  refused,  the 
seller  may  reclaim  his  property,  provided 
he  acts  promptly.  But,  in  the  instant  case, 
payment  of  the  check  was  never  refused. 
Failure  to  present  it  for  payment,  or  to 
ascertain  that,  it  had  not  been  presented, 
for  a  period  of  26  days,  was  clearly  due 
to  the  negligence  of  appellant  himself." 

Right  to  Settle  Controversy 

THERE     ARE     two  legal 

forms  of  settlement  of  debts  between 
debtors  and  creditors.  The  first  is  called 
an  "accord  and  satisfaction."  Legally,  an 
"accord"  is  an  agreement  whereby  a  debtor 
agrees  to  give  and  the  creditor  agrees  to 
accept  in  satisfaction  of  a  claim  something 
different  from  what  he  considers  himself 
entitled  to.  A  "satisfaction"  is  the  execu- 
tion or  signing  of  such  an  agreement. 

Another  form  of  settlement  is  "compro- 
mise and  settlement."  It  is  an  agreement 
between  two  or  more  persons  who,  en- 
deavoring to  avoid  a  lawsuit,  amicably 
settle  their  controversy  on  such  terms  as 
they  can  agree. 

The  distinction  usually  made  between  a 
compromise  and  settlement,  and  an  accord 
and  satisfaction,  is  that  an  "accord,"  which 
has  not  been  executed,  does  not  prevent  a 
lawsuit,  but  a  valid  compromise  agreement 
eliminates  further  litigation. 

It  is  very  difficult  in  many  cases  to  de- 
termine whether  a  controversy  is  settled  by 
a  compromise  and  settlement  or  by  an  ac- 
cord and  satisfaction.  Therefore,  the  courts 
sometimes  use  these  phrases  indiscrimi- 
nately. However,  a  careful  analysis  of  the 
different  cases  show  that  although  the  two 
terms  may  be  used  loosely,  the  best- 
reasoned  decisions  are  based  on  a  real  dif- 
ference between  the  two  forms  of  settle- 
ment as  above  defined.  The  latest  higher 
court  case  involving  these  important  points 
of  the  law  is  Cano  v.  Arizona,  (300  Pac. 
953). 

The  facts  of  this  case  are  that  a  pro- 


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116 


Better  Theatres  Section 


April  9,  1932 


prietor  brought  suit  against  a  man  named 
Cano  for  an  injunction  prohibiting  the  lat- 
ter from  using  its  trade-mark,  and  asked 
for  $5,000  damages.  After  one  or  more 
interviews  between  the  counsel  and  the  liti- 
gants a  tentative  arrangement  for  a  settle- 
ment was  reached  and  the  proprietor  wrote 
a  letter  to  Cano  which  reads  in  part  as 
follows : 

"In  consideration  of  this  agreement  we 
will  release  you  from  all  claims  of  damages 
under  the  suit  which  is  now  pending  in  the 
Federal  Court,  but  we  are  to  proceed  with 
the  judgment  and  obtain  a  decree  under 
the  conditions  set  forth  in  the  complaint, 
save  a  claim  for  damages.  .  .  ." 

Although  the  proprietor  was  willing  to 
sign  the  compromise  agreement  Cano  re- 
fused to  enter  into  it  and  the  proprietor 
proceeded  with  his  suit  for  an  injunction 
and  $5,000  damages.  The  court  rendered 
a  verdict  in  favor  of  the  proprietor  and 
Cano  appealed  to  the  higher  court  on  the 
contention  that  the  original  offer  of  the 
proprietor  to  compromise  the  case  relieved 
him  from  paying  the  judgment.  However, 
it  is  important  to  know  that  the  higher 
court  held  Cano  bound  to  pay  the  judg- 
ment rendered  by  the  jury  in  the  lower 
court,  and  said : 

"We  are  of  the  opinion  that  on  these 


facts  defendant  (Cano)  had  failed  to  com- 
plete the  compromise  agreement  according 
to  the  terms  offered.  .  .  .  We  are  of  the 
opinion  that  under  these  circumstances 
plaintiff  was  entitled  to  repudiate  the  com- 
promise and  sue  on  the  original  cause  of 
action." 

Enforcement  by  Officials 

obviously  a  zoning  or- 
dinance is  not  necessarily  void  simply  be- 
cause a  certain  degree  of  power  is  dele- 
gated to  public  officials.  In  fact,  applica- 
tion and  enforcement  of  any  law  must  be 
delegated  to  officials  and  so  long  as  such 
officials  are  not  given  arbitrary  power,  but 
are  merely  authorized  to  enforce  the  regu- 
lations, such  ordinance  is  valid. 

For  example,  in  Taylor  v.  Jacksonville, 
(133  So.  114),  it  was  shown  that  a  munici- 
pality passed  an  ordinance  and  authorized 
the  building  inspector  to  enforce  the  ordi- 
nance under  the  rules  and  regulations 
adopted  by  the  city  commission. 

It  was  contended  by  a  property  owner 
that  this  ordinance  was  void  because  it 
delegated  arbitrary  power  to  the  officials. 
However,  it  is  interesting  to  observe  that 
the  court  held  the  ordinance  valid,  and 
said : 

"The   Supreme   Court  of  the  United 


States  early  held  that  no  fundamental  or 
whole  power  could  be  delegated,  but  that 
the  power  to  supply  the  details  and  apply 
the  policy  as  expressed  by  the  Legislature 
to  changing  factual  conditions  could  be. 
.  .  .  Here  we  have  a  case  in  which  zoning 
regulations  are  required  to  be  administered 
by  the  inspector  of  buildings  under  rules 
and  regulations  prescribed  by  the  city  com- 
mission which  is  also  authorized  to  review 
the  finding  of  the  inspector  of  buildings.  In 
other  words,  the  city  commission  through 
the  inspector  of  buildings  is  authorized  to 
administer  or  apply  the  policy  as  expressed 
by  the  Legislature  This  court  has  repeat- 
edly approved  such  procedure." 

This  court  decided  another  important 
point  of  the  law  and  explained  that  an 
ordinance  always  is  void  if  it  deprives  a 
property  owner  of  all  beneficial  uses  of  his 
land.  The  court  had  this  to  say  in  that 
connection : 

"It  has  been  frequently  held  that,  if  the 
application  of  a  zoning  ordinance  has  the 
effect  of  completely  depriving  an  owner  of 
the  beneficial  use  of  his  property,  it  would 
become  the  duty  of  the  zoning  board  to 
relax  its  restrictions  so  as  to  prevent  con- 
fiscation of  a  complainant's  lands  without 
compensation,  otherwise  the  ordinance 
would  be  held  bad." 


Lighting  Your  Lobby  to  Make  it  Sell 

{Continued  from  page  28) 


lighting  without  bright  spots  when  a  fabric 
or  photograph  of  approximately  50%  trans- 
mission is  used.  The  dimensions  5  should 
not  be  greater  than  1.5  times  D.  For  the 
usual  size  of  panel  about  4  by  6  feet,  with 
dimension  D  at  least  8  inches,  25-  or  40- 
watt  lamps  will  give  sufficient  brightness. 

Another  element  of  great  value  in  ad- 
vertising is  motion.  It  has  its  place  in  the 
lobby  for  attracting  as  well  as  on  the  ex- 
terior of  the  theatre.  Of  course,  the 
bright  exposed  lamps,  so  necessary  on  the 
outside,  would  be  glaring  and  distracting  in 
the  lobby.  However,  the  element  of  mo- 
tion can  be  provided  by  dim-flashing,  or 


even  by  simple  flashing,  of  luminous  frames 
or  niches  created  around  the  posters,  by  in- 
direct lighting  from  concealed  lamps,  or 
pattern  effects  produced  by  the  wall  treat- 
ment of  the  recess.  Fig.  7  suggests  arrange- 
ments for  producing  colorful  patterns.  The 
alternate  dimming  and  brightening  of  the 
colors  is  novel  and  effective. 

Motion,  combined  with  a  message,  can 
be  had  by  using  a  traveling  word  display, 
possibly  placed  under,  or  built  into,  the 
poster  display  frame.  {Fig.  7).  These  de- 
vices generally  consist  of  a  tape  which 
travels  in  front  of  a  bank  of  lamps,  through 
which  light  from  a  concentrated  filament 


lamp  is  projected  on  to  a  translucent 
screen.  The  message  can  be  changed  as 
desired. 

In  all  cases,  light  (which  will  increase 
the  attention  given  to  the  displays  by  pat- 
rons, enliven  the  lobby  and  reflect  itself 
ultimately  in  receipts  at  the  box-office) 
should  be  intelligently  applied  in  the  lobby 
as  well  as  elsewhere.  So  often  displays  are 
not  doing  their  full  duty  because  they  can 
not  be  properly  seen,  or  because  they  do 
not  invite  the  public  to  look  at  them.  The 
devices  described  here  are  not  difficult  to 
arrange  for,  and  among  them  is  a  solution 
to  almost  any  lobby  display  problem. 


The  Reversed  Floor  Slope  in  Practice 


{Continued  from  page  32) 


faces,  in  many  cases  built  up  on  metal  lath. 

An  extremely  flexible  indirect  lighting 
system  makes  it  possible  to  change  com- 
pletely the  mood  of  the  interior.  The  en- 
tire auditorium  can  be  bathed  in  a  soft 
glow  of  varied  colors.  Long  lines  of  light 
come  from  coves  in  both  the  ceiling  and  the 
side  walls.  On  the  upper  part  of  the  audi- 
torium side  walls  the  indirect  light  is 
thrown  downward  on  to  a  vertical  surface. 
There  are  no  visible  lighting  fixtures.  An 
effect  of  indefinite  depth  and  spatiality  is 
achieved  by  these  directional  lines  of  light- 
ing.   The  lighting  is  designed  for  partial 


use  during  the  actual  screen  performance. 

An  interesting  idea  in  screen  masking  has 
been  employed.  The  velour  masking  which 
is  normally  laced  directly  in  front  of  the 
screen  surface,  is  here  set  back  about  18 
inches.  The  projected  light  on  to  the  screen 
has  about  a  2-inch  spill-off  on  to  the  re- 
ceded mask.  Besides  being  designed  to 
eliminate  fuzzy  edges  of  the  image  and  in- 
accurate framing  effects,  this  receded  mask- 
ing also  receives  a  columnar  effect  of  col- 
ored light  on  each  side  of  the  screen. 

The  entire  theatre  is  heated,  ventilated 
and  cooled  by  a  central  system  which  feeds 


the  larger  theatre  above  as  well.  The  fresh 
air  supply  is  distributed  over  the  auditorium 
from  long  thin  slit  openings  placed  near 
the  ceiling,  circulation  proceeding  from 
these  concealed  vents  to  the  lower  part  of 
the  screen  platform,  where  the  impure  air 
is  withdrawn.  Air  conditioning  is  by  Car- 
rier. 

The  projection  room,  with  an  adjoining 
rewind  room,  is  located  immediately  be- 
tween the  loge  section  of  the  auditorium 
and  the  lounge.  Projectors  are  Simplex,  and 
the  sound  system  is  Western  Electric.  The 
angle  of  projection  is  less  than  1°. 


April  9,  1932  Motion  Picture  Herald  117 

NEW  THEATRE  PROJECTS 


following  is  a  list  of 
new  projects  in  motion  picture  theatre  con- 
struction compiled  from  reports  available 
on  April  5.  The  list  also  includes  remodel- 
ing projects  and  contracts  awarded.  An  as- 
terisk before  an  item  indicates  that  addi- 
tional information  has  been  received  since 
a  previous  report. 

Theatres  Planned 

California 

LOS  ANGELES— Owner,  care  S.  C. 
Lee,  architect,  2404  West  Seventh  street, 
has  prepared  plans  and  specifications  for 
fifty  concrete  theatres,  with  seating  capac- 
ity of  300  seats  each.  Houses  will  be  lo- 
cated in  various  cities  to  be  announced  lat- 
er.   Estimated  cost,  $50,000  each. 

Florida 

HIALEAH — James  Hodges,  of  Miami, 
Fla.,  plans  the  erection  of  a  proposed  new 
reinforced  concrete  theatre,  with  seating 
capacity  of  650. 

MIAMI  BEACH— Paist  &  Stewart, 
architects,  821  Ingraham  Building,  have 
received  bids  for  the  $25,000  Collins  The- 
atre to  be  located  on  Collins  avenue  at 
Espanols  Way.  It  will  be  a  one  and  two- 
story  reinforced  concrete  theatre,  equipped 
with  acoustical  ceiling,  upholstered  seats, 
sound  apparatus,  etc. 

Illinois 

CHICAGO— Owner,  care  Teich  &  Sul- 
livan, architects,  64  West  Randolph  street, 
have  prepared  plans  for  a  proposed  new  the- 
atre to  be  located  at  North  and  Milwaukee 
avenues.    Estimated  cost,  $200,000. 

Indiana 

EVANSVILLE— Dixie  Realty  Com- 
pany, A.  O.  Hasensell,  president,  Clare- 
more  Hotel  Building,  127  Locust  street, 
has  plans  by  A.  S.  Craven,  Inc.,  100  North 
La  Salle  street,  Chicago,  111.,  for  a  pro- 
posed new  theatre  to  be  located  at  Second 
and  Sycamore  streets.  Estimated  cost, 
$200,000. 

Massachusetts 

GARDNER— H.  Johnson,  care  R.  B. 
Erskins,  280  Water  street,  plans  the  re- 
building of  a  two-story  theatre  and  store 
building  destroyed  by  fire  some  months  ago. 
Architect  not  selected.  Estimated  cost, 
$150,000. 

New  York 

^  NEW  YORK— The  F.  H.  D.  Holding 
Corporation,  309  West  Twenty-third 
street,  has  plans  by  Thomas  B.  Lamb,  507 
Seventh  avenue,  for  a  proposed  new  the- 
atre and  store  building  to  be  located  at  261 
Eighth  avenue.    Cost,  $1,000,000. 

North  Carolina 

CHARLOTTE— Benton  &  Benton,  of 
Wilson,  N.  C,  have  called  for  bids  for 


the  erection  of  a  two-story  brick  theatre. 
Estimated  cost,  $50,000. 

WINSTON-SALEM  —  Pilot  Real 
Estate  Company  plans  the  erection  of  a 
new  theatre  for  colored  patrons  in  the 
neighborhood  of  Fourth  and  Chestnut 
streets. 

South  Carolina 

ANDERSON— G.  H.  Bailes  is  re- 
ported planning  the  erection  of  a  two-story 
brick  theatre  to  be  operated  by  P.  C. 
Osteen,  manager  of  the  Egyptian  Theatre. 

Vermont 

BELLOWS  FALLS— J.  W.  Suiter, 
trustee  of  Suter  Estate,  plans  the  rebuilding 
of  a  three-story  theatre,  store  and  office 
building  destroyed  by  fire  some  months  ago. 
Architect  not  selected.  Estimated  cost, 
$150,000. 

Virginia 

NORFOLK— W.  S.  Wilder,  care  New- 
port Theatre,  has  plans  by  Bernard  Spilgel, 
New  Monroe  Building,  for  a  proposed  new 
theatre  to  be  located  at  Calley  and  Shirley 
avenues. 

Remodeling 

Arkansas 

^PINE  BLUFF  — Malco  Amusement 
Company  is  reported  planning  to  install  a 
$10,000  cooling  system  in  the  Saenger 
Theatre,  Arthur  R.  Swanke,  manager. 

Florida 

MIAMI— John  C.  Knight,  Venetian 
Arcade  Building,  has  awarded  the  contract 
to  G.  Henry  Hunt,  Inc.,  1636  S.  W. 
Ninth  street,  for  repairs,  additions  and 
other  improvements  to  the  Paramount 
Theatre  on  S.  E.  First  avenue.  Lee  L. 
Wade,  architect,  1006  Exchange  Building. 

Georgia 

ATLANTA — Loew  Theatre  interests 
reported  planning  to  expend  $250,000  in 
remodeling  Loew's  Grand  Theatre. 

New  Jersey 
NEWARK— F.  Grad,  architect,  1023 
Broad  street,  has  awarded  the  contract  to 
the  Pellecchia  Construction  Company,  50 
Bramford  place,  for  alterations  and  con- 
struction of  a  brick  theatre  addition  for  the 
Fleissner  Realty  Company,  C.  Fleissner, 
president,  129  Pulaski  street.  Improve- 
ments estimated  to  cost  $150,000. 

North  Carolina 
DURHAM— E  rwin  West  Construction 
Company,  Statesville,  N.  C,  has  contract 
to  convert  a  building  on  Church  street  into 
a  modern  picture  theatre  for  the  Criterion 
Amusement  Company.  Benton  &  Benton, 
architects.  Improvements  to  cost  approxi- 
mately $30,000. 

Texas 

SAN  ANTONIO— Suburban  Theatres, 
Inc.,    care   John    T.    Wilson,    Jr.,  719 


Fredericksburg  road,  has  awarded  the  con- 
tract to  A.  Y.  Hayes,  125  Grant  street,  for 
alterations  and  construction  of  additions  to 
the  Harlandale  Theatre  at  5626  Flores 
street,  and  the  Highland  Theatre  at  1833 
South  Hackberry  street. 

Contracts  Awarded 

California 

BERKELEY  — The  United  Artists 
Theatres  of  California,  Inc.,  333  South 
Broadway,  Los  Angeles,  Calif.,  has 
awarded  the  contract  to  Cahill  Brothers, 
206  Sansome  street,  San  Francisco,  Calif., 
for  the  erection  of  a  new  reinforced  con- 
crete theatre.    Estimated  cost,  $188,785. 

LONG  BEACH.— The  United  Artists 
Theatres  of  California,  Inc.,  333  South 
Broadway,  Los  Angeles,  Calif.,  has 
awarded  the  contract  to  J.  W.  Forderer, 
742  Hill  street,  Los  Angeles,  Calif.,  for  the 
completion  of  a  100  by  145  feet  rein- 
forced concrete  theatre.  Former  contracts 
rescinded.    Estimated  cost,  $150,000. 

Georgia 

ATLANTA— J.  A.  Rebb,  516  Boule- 
vard, S.  E.,  has  awarded  the  contract  to 
J.  F.  Higdon,  1135  University  avenue, 
S.  E.,  for  the  erection  of  a  brick,  stone  and 
concrete  theatre  at  635  Fair  street. 

Indiana 

ANGOLA— Westerly  Corporation,  229 
North  La  Salle  street,  Chicago,  111.,  has 
awarded  the  contract  to  C.  W.  Holland 
for  the  erection  of  a  new  two-story  brick 
and  stone-trim  theatre,  60  by  200  feet. 
Estimated  cost,  $150,000. 

Maine 

BAR  HARBOR— G.  McKay,  245 
Main  street,  has  awarded  the  contract  to 
P.  P.  Carey  Company,  28  Common  street, 
Waterville,  Me.,  for  the  erection  of  a  one- 
story  concrete  theatre,  75  by  155  feet. 
Estimated  cost,  $150,000. 

Maryland 

CUMBERLAND— Contract  has  been 
awarded  to  F.  Hazelwood,  Howard  street, 
for  the  erection  of  a  three-story  reinforced 
concrete  theatre  for  the  Capitol  Theatre 
Company.    Estimated  cost,  $150,000. 

Massachusetts 

GLOUCESTER— J.  D.  Bloomberg,  83 
Main  street,  has  awarded  the  contract  to 
the  G.  P.  H.  Macomber  Company,  38 
Chauncy  street,  Boston,  Mass.,  for  the 
erection  of  a  one-story  brick,  stone  and  re- 
inforced concrete  theatre  to  be  located  at 
238  Main  street.    Cost,  $150,000. 

Oklahoma 

OKLAHOMA  CITY— P.  B.  Bingham, 
704  East  Third  street,  has  been  awarded 
the  contract  to  erect  a  one-story  brick  the- 
atre, 30  by  115  feet.    Cost,  $10,000. 


118 


Better  Theatres  Section 


April  9,  1932 


N©W  InVGPltlOnS  .  .  .  illustrated  descriptions  of  devices  related 
to  motion  pictures  and  allied  crafts,  recently  published  by  the  U.  S.  government  and 
selected  for  Better  Theatres  by  William  N.  Moore,  patent  specialist  of  Washington,  D.  C. 


1.809,256.  MOTOR  OPERATED  MOTION 
PICTURE  CAMERA.  Paul  A.  Stephenson, 
Rochester,  N.  Y„  assignor  to  Eastman  Kodak 
Company,  Rochester,  N.  Y.,  a  Corporation  of 
New  York.  Filed  Jan.  8,  1929.  Serial  No. 
331,111.    10  Claims.    (CI.  88—18.4). 


1.  In  motion  picture  apparatus,  the  combin- 
ation with  a  pulldown  mechanism  of  a  power 
drive  for  the  mechanism,  a  trigger  for  releas- 
ing tlie  power  drive,  mechanism  associated 
with  the  power  drive  adapted  to  be  moved 
to  an  operative  position  for  altering  the  nor- 
mal speed  of  the  pulldown  mechanism,  a  push 
button  control  member  for  actuating  said 
mechanism,  and  a  casing  for  enclosing  said 
parts,  an  embossing  on  the  casing  adjacent 
the  trigger  and  forming  a  guard  therefor. 


1,809,327.  MOTION  PICTURE  PROJECTOR. 
Gerald  J.  Badgley,  Brooklyn,  N.  Y„  assignor 
to  Duplex  Motion  Picture  Industries,  Inc.,  a 
Corporation  of  Delaware.  Filed  July  23,  1924. 
Serial  No.  727,678.  5  Claims.    (CI.  74 — 7). 


1.  In  a  picture  projecting  apparatus,  the 
combination  with  driving  gear  therefor,  and 
motor-operated  driving  means  for  said  driv- 
ing gear,  of  means  for  permitting  manual 
operation  of  said  driving  year  to  adjust  the 
position  of  the  film  and  to  bring  any  desired 
portion  thereof  into  position  for  projection, 
said  manual  operating  means  embodying  a  re- 
movable crank  having  a  shaft  provided  with 
a  runway  adapted  for  eoaction  with  a  stop 
carried  by  a  bushing  surrounding  said  shaft 
to  lock  said  shaft  and  bushing  together  to 
permit  rotary  movement  in  unison. 


1.799.378.  METHOD  OF  AND  SYSTEM  FOR 
REPRODUCING  SOUNDS.  Heinrich  Kuchen- 
meister,  Berlin,  Germany.  Filed  Sept.  15,  1920. 
Serial  No.  135,650,  and  in  Germany  Sept.  22, 
1925.    3  Claims.    (CI.  179 — 100.3.) 


1.  The  method  of  improving  the  tone  qual- 
ity in  talking  films,  which  consists  in  pro- 
ducing in  the  film  through  optical  means  a 
plurality  of  phase-displaced  sound  record  im- 
pressions, with  a  time  interval  of  from  Va  to 
1/30  of  a  second  and  converting  said  impres- 
sions into  sound. 


1,802,530.  METHOD  AND  A  DEVICE  FOR 
PRODUCING  COLOR  FILMS.  Otto  Pilny  and 
Alex  Pilny,  Zurich,  Switzerland.  Filed  Nov. 
3,  1927.  Serial  No.  230,818,  and  in  Switzerland 
Sept,  1,  1927.   8  Claims.   (CI.  88 — 24). 


2.  Method  of  producing  colored  films  for 
projecting  purposes,  which  comprises  sending 
light  from  a  single  source  through  a  closely 
adjacent  pair  of  correlated  pictures  on  a  first 
film  in  parallel  rays  maintained  separate,  and 
separately  focusing  these  rays  simultaneously 
to  separate  optical  reflecting  systems  onto  op- 
posite sentized  surfaces  of  a  second  film  in 
registering  positions  of  the  same  height  as  the 
pictures  on  the  first  film  and  then  stepping 
both  films  the  same  distance. 


1.802,480.  SOUND  -  AMPLIFYING  APPA- 
RATUS. Harrison  W.  Rogers,  New  York,  N. 
Y.  Filed  Jan.  9,  1928.  Serial  No.  245,618.  4 
Claims.    (CI.  88— 1G.2). 


3.  The  combination  with  a  motion  picture 
screen  through  which  sound  waves  are  per- 
meable of  a  sound  directing  medium  attached 
to  and  supported  from  the  rear  face  thereof, 
and  a  plurality  of  loud  speaker  units  asso- 
ciated with  said  medium  and  disposed  one 
above  the  other  in  a  series  and  adapted  to  be 
operated  simultaneously  to  produce  a  wide 
smooth  fan  of  sound  waves  to  and  through 
the  screen. 


1,803,271.  FILM-STOPPING  DEVICE.  Kurt 
Morsbach,  Berlin-Lichterfelde,  Germany,  as- 
signor, by  mesne  assignments,  to  Projector 
G.  m.  b.  H.,  Berlin,  Germany,  a  Corporation 
of  Germany.  Filed  Mar.  9,  1929.  Serial  No. 
345,848,  and  in  Germany  Jan.  4,  1927.  6  Claims. 
<C1.  88—18.4). 


1.  In  a  film  stopping  device  for  stopping 
the  intermittent  movement  of  the  film  through 
a  film  projecting  apparatus  a  push  rod,  an 
angle-lever  one  end  of  which  engages  a  lateral 
projection  of  the  push  rod,  a  pivotally  mount- 
ed lever  one  end  of  which  is  connected  with 
the  other  end  of  the  angle-lever  by  means  of 
a  tension  rod,  the  other  end  of  the  pivotally 
mounted  lever  being  pressed  against  a  flange 
of  the  continuously  rotating  main  shaft  and 
axially  shifting  the  same  when  the  push  rod 
is  operated,  gripping  pins  which  are  operated 
by  the  main  shaft  by  means  of  a  cam  disc 
arranged  thereon  and  which  are  retracted  to- 
gether with  the  driving  shaft  as  to  prevent 
them  from  engaging  the  film,  and  a  spiral 
screw  on  the  main  shaft  engaging  a  continu- 
ously rotating  worm  wheel  which  drives  the 
feeding  and  the  winding  and  unwinding  me- 
chanism by  means  of  a  coupling  disconnect- 
ed when  the  main  shaft  is  axially  shifted,  the 
axial  thrust  of  the  spiral  screw  returning 
automatically  the  main  shaft  to  its  operative 
position  when  the  push  rod  ceases  to  operate. 


1.809,274.  PHOTOGRAPHIC  PRINTING  AP- 
PARATUS. William  C.  Huebner,  Buffalo,  N. 
Y.,  assignor  to  Huebner-Bleistein  Patents  Com- 
pany, Buffalo,  N.  Y.  Filed  Nov.  23,  1927.  Serial 
No.  235,379.    34  Claims.    (CI.  95—76). 


1.  In  a  photographic  printing  apparatus, 
the  combination  with  a  holder  adapted  to 
carry  a  sensitized  plate;  of  a  support  adapted 
to  carry  a  printing  plate,  said  support  being 
movable  to  an  operative  position  with  respect 
to  said  holder ;  a  member  on  which  the  print- 
ing plate  is  adapted  to  be  detachably  secured 
and  held  on  said  support,  said  member  being 
movable  relative  to  said  support  toward  and 
from  said  holder  to  thereby  place  the  printing 
plate  into  and  out  of  contact  with  the  sensi- 
tized plate ;  means  for  permitting  such  move- 
ment including  resilent  means  for  yieldingly 
moving  said  member  towards  said  support  for 
placing  the  printing  and  sensitized  plates  out 
of  contact,  and  the  adjustable  means  for  forc- 
ing said  member  towards  said  holder  against 
the  action  of  said  resilent  means  for  placing 
the  plates  into  contact. 


April  9,  1932 


Motion  Picture  Herald 


119 


ALPHABETICAL  LIST  OF  ADVERTISERS 


A  Mc 


A-C  Masterpack  Company  '   48 

American  Seating  Company   53 

Associated  Engineering  Laboratories   87 

Automatic  Devices  Company  56-57-67 

B 

Bausch  &  Lomb  Optical  Company   72 

Best  Devices  Company   62 

Bigelow-Sanford  Carpet  Company,  Inc   4-5 

Brazel  Novelty  Mfg.  Company   46 

Brenkert  Light  Projection  Company   70 

C 

Century  Electric  Company   66 

Chicago  Expansion  Bolt  Company   62 

Clark,  Peter,  Inc   85 

D 

Da-Lite  Screen  Company   82 

Dayton  Safety  Ladder  Company   69 

E 

Easy  Method  Ledger  System   46 

Econoquipment  Manufacturing  Co   86 

Electrical  Research  Products,  Inc   10 

Enterprise  Optical  Mfg.  Co  Fourth  Cover 

F 

Forest  Electric  Company   78 

Franklin  Radio  Corporation   84 

G 

G-M  Laboratories,  Inc   62 

Garver  Electric  Company   79 

General  Seating  Company   52 

General  Register  Corporation   115 

Good-All  Electric  Manufacturing  Co   89 

H 

Hall  &  Connolly   39 

Heywood-Wakefield  Company    51 

Hoffman-Soons    80 

Holmes  Projector  Company   110 

1 

International  Projector  Corporation. .  .Third  Cover 

Irwin  Seating  Company,  The   60 

Kliegl  Brothers   87 

L 

LeRoy  Sound  Equipment  Corporation   84 

Lincrophone  Company,  Inc   88 


McAuley,  J.  E.,  Mfg.  Company   61 

McGraw-Hill  Book  Company,  Inc   47 

M 

Mellaphone  Corporation   85-89 

Miles  Reproducer  Company   83 

Mohawk  Carpet  Company   7 

Moore,  William  N   74 

Motion  Picture  Machine  Company   75 

Movie  Supply  Company   58 

N 

National  Carbon  Company   3 

National  Studios   82 

National  Theatre  Supply  Company   59 

O 

Operadio  Mfg.  Company   49 

P 

Projection  Optics  Company,  Inc   39 

9 

Quality  Slide  Company.  .   82 

R 

Radiart  Corporation,  The   47 

Radio-Mat  Slide  Company   87 

RCA  Victor  Company,  Inc   8 

Reynolds  Electric  Company   54 

Roth  Brothers  &  Company   66 

(Division  of  Century  Electric  Company) 

S 

Schoonmaker  Equipment  Co   90 

S.  O.  S.  Corporation   86 

The  Showman's  Press   90 

Sloane,  W.  &  J  Second  Cover 

Strong  Electric  Corporation   71 

S.  S.  Sugar   46 

T 

Telephoto  and  Television  Corporation   76 

Tiffin  Scenic  Studios   56 

Typhoon  Air  Conditioning  Company,  Inc.  ...  90 

Weber  Machine  Corporation   83 

Wittenmeier  Machinery  Company   55 

Y 

York  Safe  and  Lock  Company   81 


K 


W 


120 


Better  Theatres  Section 


April  9,  1932 


WHERE  TO  BUY  IT 


ACCOUNTING  SYSTEMS 
Easy  Method  Ledger  System 

ACOUSTICAL  PRODUCTS 

The  Celotex  Company 

The  Insulite  Company 

Johns-Manville  Corporation 

National  Rug  Mills,  Inc. 

Union  Fibre  Sales  Company 

United  States  Gypsum  Company 

Warner  Acoustical  Company 

Western  Felt  Works 

Wood  Conversion  Company 
ADVERTISING  NOVELTIES 

Brazel  Novelty  Manufacturing  Co. 

Edward  I.  Plotte  &  Co. 

Pyroloid  Sales  Company 
AIR  CONDITIONING  EQUIPMENT 

Carrier  Engineering  Corporation 

Kooler-Aire  Engineering  Corporation 

Supreme  Heater  <£  Ventilating  Company 

Ayphoon  Air  Conditioning  Co. 

Wittenmeier  Machinery  Company 
AISLE  LIGHTS 

Kausalite  Manufacturing  Company 
AMPLIFIERS 

A-C  Masterpack  Company 

Mellaphone  Corporation 

Operadio  Manufacturing  Company 

The  Kadiart  Corporation 

Silver-Marshall,  Inc. 

Webster  Company 
AUTOMATIC  CURTAIN  CONTROL 

Automatic  Devices  Company 

Bruckner-Mitchell,  Inc. 

Econoquipment  Manufacturing  Company 

Tiffin  Scenic  Studios 

Vallen  Electrical  Company,  Inc. 
BANNERS,  SIGNS 

H.  Dryfhout  Company 
CAMERAS  AND  PROJECTORS 

Bell  and  Howell  Company 
CARBONS 

National  Carbon  Company 
CARBON  ADAPTERS 

Best  Devices  Company 

Hewes-Gotham  Company 
CARPETS 

Bigelow-Sanford  Carpet  Company,  Inc. 

Mohawk  Carpet  Mills 

Wm.  Slater,  Jr. 

W.  &  J.  Shane 
CARPET  CUSHIONING 

The  Celotex  Company 

Clinton  Carpet  Company 

National  Rug  Mills,  Inc. 

Western  Felt  Works 
CEMENT  FOR  FASTENING  CHAIRS 

General  Seating  Company 
CHAIR  ANCHOR  BOLTS 

Chicago  Expansion  Bolt  Company 
CHANGEABLE  LETTERS 

Crystalite  Products  Corporation 

Friedley-V  oshardt  Company 

Metal  Products,  Inc. 
CHANGED VERS 

Basson  £  Stern 

Essannay  Electric  Manufacturing  Co. 

GoldE  Manufacturing  Company 

Guercio  and  Barthel 
CLEANING  COMPOUND 

/.  B   Ford  Company 
COLOR  HOODS 

Reynolds  Electric  Company 
CUTOUT  MACHINES 

International  Register  Corporation 
DIMMERS 

Cutler-Hammer,  Inc. 

Revnolds  Electric  Company 
DOUBLE  BEARING  ASSEMBLY 

I.  avezzip  Machine  Works 
DOUBLE  BEARING  MOVEMENTS 

Guerrio  a*d  Barthel 
DRAPERIES 

Tiffin  Scenic  Studios 
EARPHONES 

Hearing  Devices  Corporation 

Western   Electric  Company 
EFFECT  MACHINES 

Brenkert  Light  Projection  Company 

Chicaoo  Cinema  Equipment  Company 

Klieal  Brothers 
ELECTRIC  FLASHERS,  COLOR  HOODS 

Eagle  Sign  Company 

Reynolds  Electric  Company 

Time-<~>-Stit  Controls  Company 
ELECTRIC  PICKUPS 

The  Audak  Company 

Best  Manufacturing  Company 

The  Oro-tone  Company 

Webster  Electric  Company 
EMERGENCY   LIGHTING  SYSTEMS 

Electric  Storage  Battery  Co. 

Roth  Brothers  dc  Cnmpanv 
ENGINEERING  SERVICE 

Humphrey  Davy  dc  Associates 

S.  S.  Suoar 
EQUIPMENT  SUPPLIES 

E.  E.  Fulton  Company 

Guercio  and  Barthel 

Monarch  Theatre  Supply  Company 

Movie  Supply  Company 

National  Theatre  Supply  Company 

S.  O.  S.  Corporation 

J.  A.  Tannenbaum,  Inc. 


FANS,  VENTILATING 

Century  Electric  Company 
FILM  CEMENT 

F.  B.  Griffin 
FILM  PROCESSING  MACHINES 

Film  Processing  Machine  Corp. 

The  Rex  Film  Renovator  Mfg.  Company 

Yankee  Lubric  Company 
FILM  SCALES 

Film  Scale  Company 
FILM  STOCK 

Ansco-Ogfa  Film  Mfg.  Co.  _ 

DuPont  Film  Mfg.  Corporation 

Eastman  Kodak  Company 
FIRE  PREVENTION 

Film  Fire  Prevention  Company 

Sentry  Safety  Control  Corporation 
FRAMING  LIGHT  SHIELDS 

GoldE  Manufacturing  Company 

Guercio  and  Barthel 
GENERATORS 

Automatic  Devices  Company 

General  Electric  Company 

Hertner  Electric  Company 

Roth  Brothers  dc  Company 
HORNS  AND  SPEAKERS 

Macy  Manufacturing  Company 

Operadio  Manufacturing  Company 

Racon  Electric  Company,  Inc. 

Silver-Marshall,  Incorporated 

Wright-DeCoster,  Inc. 
INTERIOR  DECORATIONS 

Armstrong  Studios,  Inc. 

J.  A.  Torstenson  dc  Company 

Novelty  Scenic  Studios 

B.  F.  Shearer  Company 
LAMPS,  HIGH  INTENSITY 

Brenkert  Light  Projection  Company 

Hall  dc  Connolly,  Inc. 
LAMPS,  REFLECTING  ARC 

Brenkert  Light  Projection  Company 

The  J.  E.  McAuley  Manufacturing  Company 

Strong  Electric  Corporation 
LENS  MOUNTS 

GoldE  Manufacturing  Company 
LENSES 

Bausch  dc  Lomb  Optical  Company 

Ilex  Optical  Company 

Projection  Optics  Corporation 
MATS  AND  RUNNERS 

Rub-Tex  Products  Company 
MAZDA  REGULATORS 

Garver  Electric  Company 
NEEDLES,  PHONOGRAPH 

Sound  Service  Systems,  Inc. 

Wall-Kane  Needle  Co. 
ORGANS 

George  Kilgen  <6  Sons,  Inc. 

The  Page  Organ  Company 

Rudolph  Wurlitzer  Company 
ORGAN  HEATERS 

Kausalite  Manufacturing  Company 

Prometheus   Electric  Co. 

Time-O-Stat  Controls  Corporation 
PATENT  ATTORNEYS 

William  N.  Moore 
PHOTO  ELECTRIC  CELLS 

Herman  A.  DeVry 

Duovac  Radio  Tube  Company 

G-M  Laboratories,  Inc. 

Q.R.S-Neon.  Inc. 
POSTER  PROJECTORS 

Bausch  &  Lomb  Optical  Co. 

Clearoscope  Company 

A  &  B  Smith  Company 

F.  D.  Kees  Mfg.  Company 
PROJECTION  MACHINE  PARTS 

Motion  Picture  Machine  Company 

Lavezzie   Machine  Works 
PROJECTORS 

Enterprise  Optical  Mfg.  Co. 

E.  E.  Fulton  Company 

Holmes  Projector  Company 

International  Projector  Corporation 
PUBLIC  ADDRESS  SYSTEMS 

Associated  Engineering  Laboratories 

Miles  Reproducer  Co.,  Inc. 

Operadio  Manufacturing  Company 

Silver-Marshall .  Inc. 
RAILINGS,  GRILLES 

Zem  Valve  and  Brass  Corporation 
RECTIFIERS 

Forest  Electric  Company 

Garver  Electric  Company 
REELS 

E.  E.  Fulton  Company 

Universal  Electric  Welding  Co. 
REEL  END  SIGNALS 

E.  W.  Hulett  Manufacturing  Company 
REWINDERS. 

Film  Processing  Machine  Corp. 

E.  E.  Fulton  Company 

GoldE  Manufacturing  Company 
RHEOSTATS 

Hoffman  &  Soons 
SAFES.  THEATRE 

York  Safe  dc  Lock  Company 
SAFETY  LADDERS 

Dayton  Safety  Ladder  Company 

Patent  Scaffolding  Company 
8CHOOL8 

New  York  Institute  of  Photography 

RCA  Institutes,  Inc. 

Theatre  Managers  Institute 


SCREENS 

Da-Lite  Screen  Company 

Keasbey  &  Mattison  Company 

Minusa  Cine  Screen  Company 

Raven  Screen  Corp. 

Schoonmaker  Equipment  Company 

Walker-American  Corporation 

Whiting  dc  Davis  Company 
SEATS 

A  merican  Seating  Company 

The  A.  H.  Andrews  Company 

General  Seating  Company 

Heywood-Wakefield  Company 

Ideal  Seating  Company 

The  Irwin  Seating  Company 

Standard  Manufacturing  Company 

Wisconsin   Chair  Company 
SIGNS— ELECTRIO 

Flexlume  Corporation 

Metal  Products,  Inc. 

Milne  Electric  Company 
SLIDES 

National    Studios,  Inc. 

Quality   Slide  Company 

RadiO-Mat  Slide  Company 

Kae  Studios 

Worstel  Studios 
SPEED  INDICATORS 

Essannay  Electric  Manufacturing  Co. 

Mellaphone  Corporation 
SOUND  EQUIPMENT, 

Associated  Engineering  Laboratories 

Bestone,  Incorporated 

Enterprise  Optical  Mfg.  Co. 

The  Foto-Voice  Company,  Inc. 

General  Talking  Pictures  Corporation 

Gates  Radio  <£  Supply  Company 

Good-All  Electric  Mfg.  Company 

Holmes  Projector  Company 

International  Projector  Corporation 

LeRoy  Sound  Equipment  Corporation 

Lincrophone  Co.,  Inc. 

Mellaphone  Corporation 

The  Phototone  Equipment  Corporation  of  America 
RCA  Photophone,  Inc. 
S.  O.  S.  Corporation 
Sound  Service  Company 
Powers  Cinephone  Equipment  Co. 
Universal  Sound  System,  Inc. 
Vitadisc  Company 
Weber  Machine  Corporation 
Western  Electric  Company 
SOUND  EQUIPMENT  ACCESSORIES 
A-C  Masterpack  Company 
Basson  Sr  Stern 

Essannay  Electric  Manufacturing  Company 

Franklin  Radio  Corporation 

G-M  Laboratories,  Inc. 

Operadio  Manufacturing  Company 

Radiart  Corporation 

S.   O.  S.  Corporation 

Telephoto  and  Television  Corporation 
STAGE  AND  ORCHESTRA  LEFTS 

Brenkert  Light  Projection  Company 

Bruckner-Mitchell,  Inc. 

Peter  Clark,  Inc. 
STAGE  LIGHTING  EQUIPMENT 

Frank  Adam  Electric  Company 

Belson  Mfg.  Company 

Chicago  Cinema  Equipment  Company 

Hub  Electric  Company 

Kliegl  Brothers 

Major  Equipment  Company 

Reynolds  Electric  Company 
STAGE  RIGGING  HARDWARE 

Bruckner  Mitchell,  Inc. 

J.  H.  Channon  Corporation 

Peter  Clark,  Inc. 

Klemm  Manufacturing  Corporation 

Novelty  Scenic  Studios 
STAGE  SCENERY 

Armstrong  Studios,  Inc. 

Novelty  Scenic  Studios 

Tiffin  Scenic  Studios 
THEATRE  PRINTING,  PROGRAMS 

Exhibitors  Printing  Service 

National  Program  dc  Printing  Company 

The   Showman's  Press 

The  Vitaprint  Company 
THEATRE  SEAT  REPLACEMENTS 

General  Seating  Company 
TICKETS 

Arcus  Ticket  Company 
TICKET  MACHINES 

General  Register  Corporation 
UNIFORMS 

Chicago  Uniform  and  Cap  Company 

Gemsco 

Maier-Lavaty  Company 
UPHOLSTERY  PRODUCTS 

L.  C.  Chase  dc  Company 
VARIABLE  SPEED  PULLEYS 

Horton  Manufacturing  Company 
VENDING  MACHINES  AND  SCALES 

Watting  Scale  Manufacturing  Co. 
VENTILATING  EQUIPMENT 

Arctic  Nu-Air  Corporation 

Blizzard  Sales  Company 

Kooler-Aire  Engineering  Corporation 

Lakeside  Company 

Supreme  Heater  dc  Ventilator  Company 
Tiltz  Air  Conditioning  Corporation,  Ltd. 
Wittenmeier  Machinery  Company 


April  9, 1932 


Motion  Picture  Herald 


121 


BETTER  THEATRES  CATALOG  BUREAU 

"Better  Theatres"  offers  on  this  page  an  individual  service  to  its  readers.  Detailed  information  and  catalogs  concerning  any 
product  listed  herewith  will  be  sent  to  any  theatre  owner,  manager,  architect  or  projectionist.  Just  fill  in  the  coupon  below  and 
mail  to  "Better  Theatres"  Division  of  Motion  Picture  Herald.  Readers  will  find  that  many  of  the  products  listed  by  this 
Bureau  are  advertised  in  this  issue. 


1  Accounting  systems. 

2  Acoustical  Installations. 

3  Adaptors,  mazda. 

4  Adding,  calculating  maohlnos. 

5  Admission  signs. 

6  Addressing  machines. 

7  Advertising  novelties. 

8  Advertising  projectors. 

9  Air  conditioning  equipment. 

10  Aisle  lights. 

1 1  Aisle  rope. 

12  Amplifiers. 

13  Arc  lamps,  reflecting. 

14  Architectural  service. 

15  Arc  regulators. 

16  Artificial  plants,  flowers. 

17  Automatic  curtain  control. 

18  Automatic  projection  cutouts. 

19  Automatic  sprinklers. 

B 

20  Balloons,  advertising. 

21  Banners. 

22  Baskets,  decorative. 

23  Batteries. 

24  Bell-buzzer  signal  systems. 

25  Blocks,  pulleys,  stage-rigging. 

26  Blowers,  hand. 

27  Boilers. 

28  Bolts,  chair  anchor. 

29  Booths,  prelection. 

30  Booths,  ticket. 

31  Box  office  safes. 

32  Brass  grills. 

33  Brass  rails. 

34  Brokers-Theatre  promotion. 

35  Bulletin  boards,  changeable. 


36  Cable. 

37  Cabinets. 

38  Cameras. 

39  Canopies  for  fronts. 

40  Carbons. 

41  Carbon  sharpeners. 

42  Carbon  wrenches. 

43  Carpets. 

44  Carpet  cushion. 

45  Carpet  cleaning  compound. 

46  Carpet  covering. 

47  Cases,  film  shipping. 

48  Cement,  film. 

49  Cement  for  fastening  chairs. 

50  Chair  covers. 

51  Chairs,  wicker. 

52  Chairs,  theatre. 

53  Change  makers. 

54  Changeable  letters. 

55  Change  overs. 

56  Cleaning  compounds. 

57  Color  hoods. 

58  Color  wheels. 

59  Condensers. 

60  Controls,  volume. 

61  Cutout  machines,  display. 

!) 

62  Date  strips. 

63  Decorations. 

64  Dimmers. 

65  Disinfectants — perfumed. 


68  Display  cutout  machines. 

67  Doors,  fireproof. 

68  Draperies. 

69  Drinking  fountains. 

70  Duplicating  machines. 

71  Dynamic  speakers. 


72  Earphones. 

73  Effect  machines. 

74  Electric  measuring  Instruments. 

75  Electric  fans. 

76  Electrical  flowers. 

77  Electric  pickups. 

78  Electric  power  generating  plant. 

79  Electrical  recording. 

80  Electric  signs. 

81  Electric  signal  and  control  systems. 

82  Emergency  lighting  plants. 

83  Engineering  service. 

84  Exit  light  signs. 


85  Film  cleaning  machines. 

86  Film  processing  machines. 

87  Film  rewlnders. 

88  Film  splicing  machines. 

89  Film  tools. 

90  Fire  extinguishers. 

91  Fireproof  curtains. 

92  Fireproof  doers. 

93  Fireprooflng  materials. 

94  Fixtures,  lighting. 

95  Flashers,  electric  sign. 

96  Flood  lighting. 

97  Floor  lights. 

98  Floor  covering. 

99  Floor  runners. 

100  Flowers,  artificial. 

101  Footlights. 

102  Fountains,  decorative. 

103  Fountains,  drinking. 

104  Frames-poster,  lobby  display. 

105  Furnaces. 

106  Furniture,  theatre. 

107  Fuses. 


6 

108  Gelatine  sheets. 

109  Generators. 

1 10  Grilles,  brass. 

1 1 1  Gummed  labels. 

1 12  Gypsum  products. 


1 13  Hand  driers. 

1 14  Hardware,  stage. 

1 15  Hearing  devices. 

1 16  Heating  systems. 

117  Horns. 

118  Horn  lifts  and  towers. 


119  Ink.  pencils  for  slides. 

120  Insurance. 

121  Interior  decorating  service. 

122  Interior  illuminated  signs. 


123  Janitors'  supplies. 


124  Ladders,  safety. 

125  Lamps,  decorative. 

126  Lamp  dip  coloring. 

127  Lamps,  general  lighting. 

128  Lamps,  incandescent  projection. 

129  Lamps,  high  Intensity. 

130  Lamps,  reflecting  arc. 

131  Lavatory  equipment,  furnishings. 

132  Ledgers,  theatre. 

133  Lenses. 

134  Letters,  changeable. 

135  Lights,  exit. 

136  Lights,  spot. 

137  Lighting  fixtures. 

138  Lighting  systems,  complete. 

139  Linoleum. 

140  Liquid  soap. 

141  Llquod  soap  containers. 

142  Lithographers. 

143  Lobby  display. frames. 

144  Lobby  gazing  balls. 

145  Lobby  furniture  and  decorations. 
148  Lobby  merchandising. 

147  Lockers. 

148  Luminous  numbers. 

149  Luminous  signs,  interior,  exterior. 


M 

150  Machines,  display  cutout. 

151  Machines,  ticket. 

152  Machines,  pop  corn. 

153  Machines,  vending. 

154  Marble. 

155  Marquise. 

156  Mats  and  runners. 

157  Mazda  projection  adapters. 

158  Mazda  regulators. 

159  Metal  lath. 

160  Metal  polish. 

161  Motors,  electric. 

162  Motor  generators. 

163  Motors,  phonograph. 

164  Motion  picture  cable. 

165  Musical  instruments. 
■  66  Music  publishers. 
167  Musle  stands. 


168  Needles,  phonograph. 

169  Novelties,  advertising. 

170  Nursery  furnishings  and  equipment. 


171  Oil  burners. 

172  Orchestra  pit  fittings,  furnishings. 

173  Organs. 

174  Organ  novelty  slides. 

175  Organ  lifts. 

176  Organ  heaters. 

177  Ornamental  fountains. 

178  Ornamental  metal  work. 


179  Paint,  screen. 

180  Paper  dranking  cups. 


181  Paper  towels. 

182  Perfumers. 

183  Phonograph  motors. 

184  Phonograph  needles. 

185  Phonograph  turntables. 

186  Photo-electric-cells 

187  Photo  frames. 

188  Pianos. 

189  Plastic  fixtures  and  decorations. 

190  Plumbing  fixtures. 

191  Pop-corn  machines. 

192  Positive  film. 

193  Posters. 

194  Poster  frames. 

195  Poster  lights. 

196  Poster  paste. 

197  Portable  projectors. 

198  Pottery,  decorative 

199  Portable  sound  equipment. 

200  Power  generating  plants. 

201  Printing,  theatre. 

202  Programs. 

203  Program  covers. 

204  Projection  lamps. 

205  Projection  machines. 

206  Projection  machine  parts. 

207  Projection  room  equipment. 

208  Public  address  systems. 


209  Radiator  covers. 

210  Rails,  brass 

211  Rails,  rope. 

212  Rectifiers. 

213  Reconstruction  service. 

214  Records. 

215  Record  cabinets. 

216  Recording,  electrical. 

217  Redecorating  service. 

218  Reflectors. 

219  Refurnishing  service. 

220  Regulators,  Mazda. 

221  Reels. 

222  Reel  and  signals 

223  Reel  packing,  carrying  easei. 

224  Resonant  orchestra  platform. 

225  Reseating  service. 

226  Rewlnders.  film. 

227  Rheostats. 

228  Rigging,  stage. 


229  Safes,  box  office. 

230  Safes,  film. 

231  Safety  ladders. 

232  Scales. 

233  Scenery,  stage. 

234  Scenic  artists'  service 

235  Schools. 

236  Screen  masks  and  modifiers. 

237  Screen  paint. 

238  Seat  covers. 

239  Seat  Indicators,  vacant. 

240  Signs,  directional. 

241  Signs,  marquise. 

242  Screens. 

243  Seats,  theatre. 

244  Signs,  parking. 

245  Signals,  reel  end. 

246  Sign  flashers 

247  Sign  lettering  service. 


248  Slides. 

249  Slide  ink.  pencils. 

250  Slide  lanters. 

251  Slide  making  outfits. 

252  Slide  mats. 

253  Shutters,  metal  fire. 

254  Soap  containers,  liquid. 

255  Sound  equipment,  complete. 
236  Sound-proof  installation. 

257  Speakers,  dynamic. 

258  Speed  indicators 

259  Spotlights. 

260  Spring  seats.  Interchangeable. 

261  Stage  doors-valances,  ete. 

262  Stage  lighting  equipment. 

263  Stage  lighting  systems. 

264  Stage  rigging-blocks,  pulleys. 

265  Stage  scenery. 

266  Stair  treads. 

267  Statuary. 

268  Sterecpticons. 

269  Sweeping  compounds. 

270  Switchboards 

271  Switches,  automatic. 


272  Tapestries. 

273  Telephones,  Inter-communicatlng 

274  Temperature  control  apparatus. 

275  Terra  cotta. 

276  Theatre  accounting  systems. 

277  Theatre  dimmers. 

278  Theatre  seats. 

279  Tickets. 

280  Ticket  booths. 

281  Ticket  choppers. 

282  Ticket  holders. 

283  Ticket  selling  machines 

284  Tile. 

285  Tone  arms. 

286  Tool  cases,  operators'. 

287  Towels,  paper. 

288  Trailers. 

289  Transformers. 

290  Transparencies. 

291  Turnstiles. 

292  Turntables,  phonograph. 


293  Uniforms. 

294  Upholstery  material. 


295  Vacuum  cleaning  equipment 

296  Valances. 

297  Vases,  stone. 

298  Ventilating  fans. 

299  Ventilating  systems. 

300  Vending  machines. 

301  Vltrolite. 

302  Volume  controls. 


W 

303  Wall  coverings. 

304  Watchman's  slocks. 

305  Water  coolers. 

306  Wheels,  color. 


"BETTER  THEATRES"  DIVISION.  Motion  Picture  Herald, 
1790  Broadway,  New  York 

Gentlemen  :   I  should  like  to  receive  reliable  information  on  the  following  items : 

(Refer  to  Items  by  Number) 


[4-9-32] 


Remarks: 


Name  Theatre  City. 

State  Seating  Capacity  


122  Better  Theatres  Section  April  9,  1932 

Modern  Seating  and  Chair  Maintenance 

{Continued  from  page  33) 


under  "Chairs  Already  Installed,"  is  in- 
validated. Because  of  those  factors  men- 
tioned above,  it  may  become  necessary  to 
purchase  repair  parts  or  upholstering  ma- 
terials. 

Jf  herever  feasible,  have  the  chairs  in- 
stalled by  the  installation  men  of  the  fac- 
tory making  the  chair.  Proper  installation 
is  very  important  to  successful  operation 
of  the  chairs  and  minimum  maintenance. 

Investigate  carefully  the  adequacy  of 
each  part  of  the  chair  to  fulfill  the  func- 
tions required  of  it.  Below  details  are 
given  to  be  watched  for  in  this  connection : 

Loose  Floor  Fastenings.- — These  are  de- 
tected by  shaking  standard.  Watch  end 
standards  particularly.  If  taken  care  of 
in  time,  the  standard  can  usually  be  made 
fast  by  tightening  the  nut  above  the  foot. 
If  the  anchor  has  come  loose,  remove  it 
and  insert  a  new  anchor.  Purchase  new 
anchors  through  chair  manufacturer  if  pos- 
sible. If  hole  in  floor  has  become  larger, 
use  a  larger-sized  anchor  or  drill  a  deeper 
hole.  The  size  of  drill  required  can  be 
obtained  from  manufacturer.  If  the  hole 
has  broken  away  at  the  surface  of  the  con- 
crete, drill  a  deeper  hole.  If  the  concrete 
has  crumpled  away  or  is  bad,  use  a  quick 
setting  cement.  These  cements  are  liquids 
at  high  temperature  and  expand  on  cooling. 
Full  instructions  for  their  use  can  be  ob- 
tained from  the  manufacturer. 

Make  sure  chair  manufacturer  has  given 
sufficient  study  to  anchoring  to  insure  his 
having  adopted  the  best  possible  anchor. 
Best  results  will  be  insured  if  standards 
are  anchored  by  installation  men  from  the 
factory  or  distributor.  If  the  factory  has 
not  adopted  a  specific  anchor  for  its  chairs, 
and  allows  installation  men  to  use  what- 
ever anchors  they  choose,  it  is  evidence  that 
sufficient  study  and  thought  have  not  been 
given  to  this  important  matter. 

Loose  Seats. — These  are  detected  by  rais- 
ing and  lowering  seat.  Tighten  screws  or 
bolts,  or  insert  next  larger  size  screw,  or 


dicate  that  the  worst  of  the  present  situa- 
tion is  over  and  that  conditions  are  on  the 
mend. 

"I  have  said  that  New  England  is  lead- 
ing the  nation  back  to  prosperity,  and  I 
mean  it.  New  England  is  six  months  ahead 
of  the  rest  of  the  country  in  business  im- 
provement because  of  the  fact  that  in  New- 
England  we  manufacture  perishable  prod- 
ucts, the  quick-wearing  goods.  When  a 
depression  hits  the  country,  curtailment 
comes  first  in  goods  that  wear  out  quickly, 
the  shoes  and  textile  products.  As  depres- 
sion continues  they  hit  the  long-wearing 


remove  the  seat,  fill  up  screw  holes  with 
hardwood  plugs  and  reattach  the  seat  with 
regular  screws  after  drilling  a  lead  hole 
9/64  of  an  inch  in  diameter.  If  bottom 
is  held  in  place  by  screws,  there  should 
be  at  least  six  screws,  three  to  each  bracket. 

Hinges  must  be  of  such  design  that  they 
will  operate  correctly  under  any  and  all 
conditions  which  are  met  in  installation. 
Hinges  must  have  adequate  cushion  to  pre- 
vent jar  at  up-stop  and  down-stop.  Hinge 
should  be  so  designed  that  there  will  be 
no  movement  between  the  seat  and  the 
hinge  which  would  tend  to  work  the 
screAvs. 

Noisy  Backs. — These  are  detected  by 
shaking  the  back.  Correct  the  same  as  seats 
if  backs  are  screwed  or  bolted.  If  clip  backs 
are  used  [See  Figure  4,  Page  18,  March 
12th  issue]  tighten  bolt. 

The  back  fastening  between  standard 
and.  back  must  have  sufficient  flexibility  to 
prevent  undue  strain  on  back  bolts  or 
screws,  and  any  tendency  to  work  them 
loose.  Hinge  must  have  sufficient  cushion 
to  prevent  jarring  the  back  fastening. 

Noisy  Hinges. — These  are  detected  by 
raising  and  lowering  seat.  They  may  be 
caused  by  the  looseness  of  bolt.  Tighten 
the  bolt.  Sometimes  recurrence  can  be  pre- 
vented by  riveting  bolt.  They  also  may  be 
caused  by  squeaking.  Lubricate  with  heavy 
grease.  Insert  with  grease  gun  if  possible. 
And  they  may  be  caused  by  worn  or  in- 
adequate cushion.  Secure  special  instruc- 
tions from  the  manufacturer,  or  replace,  in 
this  case. 

Hinge  must  be  properly  designed  so  that 
it  will  work  freely  under  all  installation 
conditions,  so  that  any  tendency  to  produce 
loosening  is  adequately  guarded  against. 
Hinges  should  be  permanently  lubricated 
at  the  factory.  Cushion  should  be  pro- 
vided in  such  a  way  that  it  will  always 
function  adequately. 

Tight  Hinges. — They  are  detected  by 
moving  seat   up   and   down.  Lubricate. 


goods,  such  as  the  heavy  steel  industry.  For 
some  months  past  New  England  has  been 
showing  a  rapid  improvement  in  the  manu- 
facturing of  the  quick-wearing  lines  and 
Avithin  the  past  few  weeks  the  steel  indus- 
try has  shown  a  marked  improvement. 

"One  of  the  present  phases  of  the  past 
depression  is  that  those  who  have  been  for 
a  long  time  out  of  employment  have  spent 
their  savings  and  it  is  for  them,  that  na- 
tionally, relief  funds  have  been  raised  to 
help  them  throughout  the  Avinter.  It  is 
a  matter  of  provable  fact  that  employment 
is  better  than  a  year  ago  and  that  every 


Loosen  bolt.  Work  hinge  up  and  down  by 
hand  a  number  of  times. 

Seat  Bo  ttom  Rough;  Burred  Screws. — 
This  condition  is  detected  by  complaints 
from  patrons  of  frayed  or  torn  stockings 
or  clothes.  Make  edge  of  bottom  smooth. 
Smooth  bottom  by  sand  papering  and  re- 
finishing.   File  off  burrs  on  screws. 

Seat  bottoms  should  be  of  metal  and 
adequately  protected  from  rusting.  No 
screws  should  be  used  under  front  edge  of 
seat. 

Uncomfortable  Seats. — These  are  de- 
tected by  lumpy  appearance  or  by  sitting 
on  them.  Sometimes  these  seats  can  be 
moved  into  less  used  parts  of  the  house. 
Sometimes  the  cover  can  be  removed  and 
a  layer  of  stuffing  material  or  cotton  added. 

Spring  construction  should  be  such  that 
it  will  not  break  down  in  use,  and  does 
not  have  excessive  shimmy.  Proper  pro- 
vision in  an  upholstered  seat  should  be 
made  to  keep  the  stuffing  material  from 
Avorking  doAvn  in  the  holes  between  the 
springs.  Stuffing  material  should  have  per- 
manent resilience.  The  top  front  edge  of 
the  seat  should  be  adequately  protected  so 
that  the  stuffing  material  will  not  be  pushed 
off  or  backward,  leaving  a  hard  front  edge. 

W orn  Upholstering  Material. — This  is 
detected  by  appearance.  If  the  house  is 
inspected  at  regular  intervals  it  will  be 
possible  to  greatly  lengthen  the  satisfactory 
life  of  the  upholstering  material.  The  seats 
and  backs  on  those  chairs  which  receive  the 
hardest  use  can  be  exchanged  from  time 
to  time  with  those  which  receive  the  least 
amount  of  use. 

Select  only  upholstering  material  whose 
Avear  life  has  been  adequately  established  by 
tests  or  actual  sen'ice  use.  All  parts  should 
be  so  designed  that  they  will  offer  the 
greatest  possible  protection  to  the  upholster- 
ing material.  There  should  be  no  sharp 
corners  and  no  places  subjected  to  wear 
Avhich  do  not  have  padding  underneath 
the  upholstering  material. 


Boston 


Aveek  the  unemployment  figures  are  drop- 
ping from  the  previous  week's  totals. 

"HoAvever,  it  takes  time  for  adjustment. 
What  we  must  one  and  all  do,  at  this 
moment,  is  to  rid  ourselves  of  the  'fear'  of 
the  future.  To  spend  normally  and  to  buy 
Avithin  our  incomes,  to  keep  money  in  cir- 
culation. If  Ave  Avill  do  that,  purchase  our 
needs,  Ave  create  employment  for  others. 
They  in  turn  will  be  able  to  spend  and 
they  in  turn  create  further  emloyment.  I 
have  pointed  out  many  times  that  such  a 
round-robin  increases  through  the  force  of 
its  OAvn  momentum." 


The  1,800-Seat  Paramount  in 

(Continued  from  page  35) 


MODEL  R 
PROJECTOR 


REGULAR 
PROJECTOR 


NEGLECT  IS  FALSE  ECONOMY 


REAL  ECONOMY 

IT  PAYS  TO  USE 


TRADE  MARK  REG'D. 


PROJECTORS 

IT  PAYS  TO  KEEP 
YOUR  PROJECTORS 
IN  GOOD  REPAIR 
AT  ALL  TIMES 

WITH 

GENUINE 


TRADE  MARK  REG'D. 


PARTS 


BETTER  PROJECTION  PAYS 


INTERNATIONAL  PROJECTOR  CORPORATION 

90  COLD  STREET  NEW  YORK 


TO    USERS  OF 
MOTIOGRAPH  DELUXE 

SOUND  PROJECTOR  EQUIPMENT 


MANY  OF  YOU  HAVE 
COMPLETED  YOUR 
PAYMENTS  AND  THE 
EQUIPMENT  IS  NOW 
YOUR  OWN  PROPERTY 


TO  YOU  WE  ASSURE  THE  SAME 
FRIENDLY  SPIRIT  OF  CO-OPERA- 
TION AND  SERVICE  THAT  YOU  M 
RECEIVED  DURING  THE  TIME 
YOU  WERE  MAKING 
YOUR  PAYMENTS 


(3 


T 


/ 

T 


TO 

PROSPECTIVE 
PURCHASERS  OF 
SOUND  EQUIPMENT! 


WRITE  FOR 
OUR  BLUE  BOOK 
AND  LEARN  HOW  YOU  MAY  ENJOY 
"MOTIOGRAPH  SATISFACTION" 


ENTERPRISE  OPTICAL  MANUFACTURING  CO. 

564  W.  RANDOLPH  STREET  CHICAGO, 


with  Bute  Davu,  Gen •  gt  Brail,  Jnhn  Miljan 
Direatd  h  Alfred  E.  Grefil 


regarding 


With  Us." 


work  at  the  Warner  Bros, 
studios,  and  the  first  re- 
sult, "The  Rich  Are  Al- 
ways With  Us,"  we  hon- 
estly believe  presents  her 
in  the  greatest  role  that 
she  has  ever  portrayed  on 
the  screen. 

IT  IS  GREAT  ACT- 
ING  FROM  A  CON- 
TENTED ACTRESS. 

You  owe  it  to  your 
patrons  to  play"The  Rich 
Are  Always  With  Us"  at 
your  theatre,  and  you 
owe  it  to  your  theatre  to 
obtain  for  it  the  distinc- 


tion and  prestige  that 
the  star  and  the  picture 
will  bring. 

Drama,  romance,  hu- 
mor, pathos — "The  Rich 
Are  Always  With  Us" 
has  them  all.  Above  all, 
it  has  Ruth  Chatterton  in 
a  role  that  is  at  last 
worthy  of 
her  ability, 
beauty  and 
charm. 

Think 
it  over— but 
don't  think 
too  long! 


A  FIRST  NATIONAL  PICTURE 


BULLETIN 

telling  you  exactly  how  to  get  the  most  out  of  the 
unprecedented  FREE  radio  build-up  on  .  .  . 

The  TRIAL  of 
YIYIENNE 
WAR  E 

Released  May  8th 


APR  15  1932  ©cib  i5i4ii  % 

MOTION  PICTURE  HERALD 


Vol.  107,  No.  3 


April  16,  1932 


AND  TOMORROW? 

THE  economists,  and  near-economists,  are  having  a  merry 
time  disagreeing  about  the  causes  of  the  current  business 
condition,  but  mostly  they  all  agree,  even  such  divergent 
industrialists  as  Mr.  Henry  Ford  and  Mr.  Myron  C.  Taylor, 
chairman  of  the  finance  board  of  the  United  States  Steel 
Corporation,  that  the  working  week,  in  the  progress  of  time, 
will  be  shorter  and  that  with  increased  leisure  there  will  be 
increased  consumption. 

That  is  hardly  to  be  doubted  or  disputed.  In  the  twenty- 
seven  years  of  the  motion  picture  theatre  we  have  seen  the 
process  at  work.  In  1905  eight  o'clock  was  a  common  hour 
for  the  opening  of  offices.  Quitting  time  was  six,  or  there- 
abouts. The  working  week  had  six  days  in  it.  A  dollar  was  a 
considerable  piece  of  money  and  a  man  who  earned  ten 
thousand  a  year  was  expected  to  wear  a  high  silk  hat  on 
Sunday. 

A  very  different  life  has  evolved  in  the  intervening  quarter 
of  a  century.  For  most  workers  the  week  has  many  free  hours 
and  there  is,  or  has  been,  a  new  scale  of  spending,  spending 
in  hectic  haste  to  burn  up  the  leisure.  Commercialized  sports 
and  entertainments  have  increased  many  fold.  The  motion  pic- 
ture has  vastly  more  competition  now  than  in  the  year  of  the 
birth  of  the  nickelodeon.  In  point  of  consumer  hours  per  capita, 
on  which  there  can  be  no  reliable  figures,  it  is  a  certainty  that 
the  motion  picture  has  lost  ground  since  1914.  There  are  more 
things  to  do,  places  to  go. 

The  next  decade  is  sure  to  see  the  consumer  public  with 
more  playtime.  If  the  motion  picture  is  to  proportionately 
hold  its  share,  or  if  it  is  to  hope  to  increase  its  appeal  to 
the  idle  spender's  dollar,  it  is  not  too  soon  for  someone  to 
be  thinking  about  it.  Most  of  the  ardent  thinking  in  the 
world  of  the  motion  picture  for  a  whole  generation  has  been 
about  what  might  happen  in  the  next  thirty  days.  We  now 
know  it  is  a  business  of  years,  with  its  larger  cycles  of  change 
apparently  having  a  periodicity  of  some  eight  or  nine  years. 
Who  in  the  world  of  the  motion  picture  has  a  notion  for 
1940— or  even  1933  ? 

AAA 

THE  LAGGARD  LAW 

THE  d  ecision  in  the  Federal  courts  of  Chicago  anent  the 
once  exciting  Balaban  &  Katz  case,  pertaining  to  some 
trade  practises  thereabouts,  comes  just  as  most  all  Fed- 
eral decisions  in  the  whole  of  the  history  of  motion  picture 
litigation  have,  "after  the  parade  has  passed."  Thus,  far 
down  the  years  the  motion  picture  industry  has  evolved  faster 
than  litigations  affecting  its  practises  could  be  brought  to 
bear.  So  far  one  cannot  recall  any  instance  in  which  a 
judicial  decision  has  importantly  affected  the  destiny  of  any 
corporation  or  the  methods  and  practises  of  any  ramification 
of  the  established  institution  of  the  screen.  Broadly  it  may 
be  observed  that  the  motion  picture  would  be  just  about 


where  it  is  if  no  one  had  ever  gone  to  court  about  any- 
thing. The  motion  picture's  issues  are  always  settled  in  the 
field. 

AAA 
SILKEN  ACOUSTICS 

T  becomes  our  obligation  to  record  that  the  solemn  and 
dignified  Paul  R.  Heyl  of  the  Bureau  of  Standards  has  been 
concerning  himself  recently  a  great  deal  with  women's 
clothing — all,  of  course,  in  the  interest  of  science  and  the  sound 
picture.  He  finds  that  acoustics  for  this  day  of  sheer  fabrics 
and  less  of  them  are  very  different  from  those  of  the  auditoria 
of  the  bebustled  and  heavily  petticoated  Victorian  '90's.  A 
little  talk  and  sound  goes  a  deal  farther  now,  he  finds.  Yes, 
Dr.  Heyl,  and  that  is  only  the  half  of  it. 

AAA 

SAVING  CANADA 

IT  is  unlikely  that  any  considerable  proportion  of  the  sane 
and  industrious  motion  picture  exhibitors  of  Canada  will 
be  found  to  share  the  alarm  felt  by  Attorney  General 
W.  H.  Price  of  Toronto,  who  says  he  feels  that  the  American 
pictures  "threaten  the  very  foundation  of  all  ideals  held  dear 
by  the  Canadian  people."  American  pictures  have  been  the 
chief  amusement  fare  of  the  Dominion  for  more  than  two 
decades  and  the  foundations  are  still  there.  Canada,  like 
the  United  States,  has  a  deal  of  its  political  life  made  gay 
and  exciting  by  professional  viewers  with  alarm — or,  better, 
alarum. 

AAA 
HEALTHY  ARGUMENT 

NTERESTINGLY  all  of  New  York's  critical  judgment  on 
M-G-M's  "Grand  Hotel"  agrees  on  the  important  success 
of  the  picture  as  entertainment,  and  most  amusingly  pro- 
ceeds at  once  to  disagree  with  vast  divergence  on  the  factors 
of  merit  and  the  relative  achievements  of  the  several  stellar 
figures  of  the  imposing  cast.  Meanwhile  the  exhibitor  and  his 
patrons  will  be  able  to  content  themselves  with  the  product 
while  the  critics  work  on  the  box  score. 

AAA 

The  Yes-Man  is  not  extinct.  The  long  silence  about  him 
merely  indicates  that  things  are  in  such  a  way  that  no  one 
has  had  anything  to  ask  him  recently. 

AAA 

The  dignified  Rita  C.  McGoldrick,  who  reports  on  special 
audience  values  of  pictures  in  MOTION  PICTURE  HERALD 
and  on  the  radio,  positively  rippled  this  week  with  the  dis- 
covery that  all  of  the  uplifting  picture  selection  committees 
from  the  D.A.R.  to  the  Daughters  of  I  Will  Arise  have  for 
the  first  time  in  the  world's  history  agreed  unanimously  on 
the  meritoriousness  of  a  picture — and,  my  dear,  the  title  is 
"The  Wet  Parade." 


MOTION  PICTURE  HERALD  MARTIN  QUIGLEY,  Editor-in-Chief  and  Publisher 

Incorporating  Exhibitor's  Herald,  founded  1915;  Motion  Picture  News,  founded  1913;  Moving  Picture  World,  founded  1907;  Motography,  founded  1909; 
The  Film  Index,  founded  1906.  Published  every  Thursday  by  Quigley  Publishing  Company,  1790  Broadway,  New  York  City.  Telephone  Circle  7-3100.  Martin  Quigley, 
Editor-in-Chief  and  Publisher;  Colvin  Brown,  Vice-President  and  General  Manager;  Terry  Ramsay e,  Editor;  Ernest  A.  Rovelstad,  Managing  Editor;  Chicago  office, 
407  South  Dearborn  street,  Edwin  S.  Clifford,  manager;  Hollywood  office.  Pacific  States  Life  Building,  Leo  Meehan,  manager;  London  office,  Faraday  House,  8-10 
Charing  Cross  Road,  London,  W.C.  2,  W.  H.  Mooring,  representative;  Sydney  office,  102  Sussex  street.  Sydney,  Australia.  Cliff  Holt,  representative;  Mexico  City  office, 
James  Lockhart,  Apartado  269,  Mexico  City,  Mexico.  Member  Audit  Bureau  of  Circulations.  All  contents  copyright  1932  by  Quigley  Publishing  Company.  All  editorial 
and  business  correspondence  should  be  addressed  to  the  New  York  office.  Better  Theatres  (with  which  The  Showman  is  incorporated);  devoted  to  the  construction, 
equipment  and  operation  of  theatres,  is  published  every  fourth  week  as  section  2  of  Motion  Picture  Herald.  Other  Quigley  Publications:  Motion  Picture  Daily, 
The  Hollywood  Herald,  The  Motion  Picture  Almanac,  published  annually,  and  The  Chicagoan. 


8 


MOTION    PICTURE  HERALD 


April    16,  1932 


XTHE  MOST  CONTROLLED  INDUSTRY' 


—BALTIMORE  MORNING  SUN 


DEPRESSING 

If  must  be  "depressing"  to  the  censors 
that  motion  pictures,  the  "most  supervised 
and  controlled  form  of  industry  and  enter- 
tainment in  America,"  still  present  the 
question  of  propriety  and  influence,  says 
the  MORNING  SUN  of  BALTIMORE,  to 
reports  in  Maryland  that  recommendation 
has  been  made  for  laws  to  regulate  children's 
attendance  thus: 

.  .  .  The  difficulties  and  contradic- 
tions implicit  in  censorship,  even  when 
exercised  liberally  and  rather  wisely, 
are  apparent  in  the  report.  It  notices 
that  "in  many  of  the  films  sex  is  over- 
emphasized," .  .  .  yet  it  adds  that 
"frank  discussion  of  sex  is  the  order  of 
the  day."  It  approves  of  the  assembly 
resolution  condemning  pictures  "hav- 
ing a  plot,  tone  of  character  which  is 
degrading,  indecent  or  salacious"  (the 
old,  much  fought  over,  highly  general 
terms),  yet  it  admits  that  "there  is 
an  evidence  of  a  quite  deplorable  ap- 
preciation of  this  type  of  picture 
among  regular  theatre  patrons"  and 
also  that  "constantly  changing  stand- 
ards of  moral  conduct  are  making  dif- 
ficult, if  not  well-nigh  impossible,  the 
control  of  films." 

...  Is  the  public's  "appreciation" 
the  cause  or  effect  of  "unsatisfactory 
pictures"  ?  Are  the  changing  standards 
consequent  to,  or  do  they  explain,  the 
"frank  discussion"  ?  Are  censors  to 
accept  or  resist  the  "new"  standards? 
Are  the  pictures,  in  short,  reflections 
of  an  actual  public  taste  or  are  they 
relatively  isolated  phenomena  acting 
upon  and  forming  that  taste,  etc.  ?  .  .  . 

The  most  marked  irony  of  the  situ- 
ation is,  of  course,  that  the  movies  are 
the  most  supervised  and  controlled 
form  of  industry  and  entertainment  in 
America.  And  yet,  after  all  the  laws, 
reforms,  arguments,  boards,  Hays' 
czardom  and  moral  pronouncements, 
the  question  of  the  propriety  and  in- 
fluence of  the  movies  is  still  before  us. 
It  must  be  nearly  as  depressing  to  the 
censors  as  to  evervbodv  else. 
V 

OF  COURSE 

And  the  EVENING  SUN  of  BALTI- 
MORE wonders  whether  the  censors  know 
better  than  fathers  and  mothers  "what  their 
Susies  and  Willies  should  be  permitted  to 
xvitness,"  saying: 

.  .  .  And  now,  it  would  seem,  mama 
and  papa  must  let  somebody  else  de- 
cide what  movies  the  family  may  re- 
pair to  for  diversion  on  Friday  and 
Saturday  nights.  The  assumption  is, 
of  course,  that  parents  have  neither 
the  good  sense  nor  the  moral  respon- 
sibility to  make  their  own  discrimina- 
tions. The  Board  of  Motion  Picture 
Censors  knows  better  than  mothers  and 
fathers  what  their  Susies  and  Willies 
should  be  permitted  to  witness.  .  .  . 


CANDY,  TOO 

Discretion  on  the  parents'  part  might  have 
something  to  do  with  the  matter  of  the 
child  and  the  motion  picture,  suggests  a 
writer,  Marion  Clyde  McCarroll,  in  the 
EVENING  POST  of  NEW  YORK,  discus- 
sing a  survey  by  Dr.  Frank  K.  Shuttleworth 
of  Yale,  who  found  that  "the  exploits  of 
filmdom's  most  intriguing  bad  men  do  not 
by  any  means  fire  the  youngsters  with  a 
burning  desire  to  emulate  these  deeds  of 
daring."  Says  Miss  McCarroll: 

Picking  on  the  movies  as  a  menace 
to  children  altogether  seems  just  about 
as  sensible  as  wholesale  condemnation 
of  books  or  candy  or  games.  Anyone 
will  contend  that  there  are  not  movies 
which  are  entirely  suitable  for  small 
boys  and  girls.  There  are  cheap  and 
unhealthy  pictures  just  as  there  is 
cheap  and  unhealthy  candy  or  unde- 
sirable reading  matter.  ...  In  all  of 
these  things,  it  is  for  the  parents  to 
exercise  judgment  and  discretion.  And 
if  a  child  is  harmed  by  movie-going, 
he  is  far  more  likely  to  be  the  victim 
of  his  parents  stupidity  than  of  the 
producers'  mistakes. 


This  IVeek 


Comparison   of   "X"    and    "Y"   film  typos 

proves  simple   dramatic   picture  pays        Page  9 

Two  hundred  British  houses  of  British  In- 
ternational Pictures  to  used  by  P.  A. 
Powers  as  opening  wedge  in  the  United 
States  Page  12 

Merlin  Hall  Aylesworth  elected  president  of 
RKO;  B.  B.  Kahane  vice-president  of 
RKO  and  president  of  Radio  Pictures, 
and  Harold  B.  Franklin  president  of 
Keith-Albee-Orpheum  and  Orpheum; 
Brown  continues  as  member  of  board  and 
in   advisory  capacity  Page  13 

Mexican    theatres,    already    heavily  taxed, 

fear  new  impost  will  close  many  houses   Page  14 

Paramount     costs     are     cut  $11,000,000; 

stockholders  to  vote  on  new  share  plan       Page  1 5 

Better  pictures  are  drawing  new  potential 
audience,  says  Will  Hays  in  report,  re- 
viewing decade  of  administraton  Page  21 


FEATURES 


Editorial 

What  the  Press  Says 
The  Camera  Reports 
Asides   and  Interludes 
Selections — By    Rita  C. 


McGoldrick 


DEPARTMENTS 


Box  Office  Receipts 
Passing  in  Review 
Managers  Round  Table 
Short  Features 
Music  and  Talent 
Technological 
The  Release  Chart 
Classified  Advertising 


Page  7 
Page  8 
Page  17 
Page  24 
Page  54 


Page  43 
Page  3  5 
Page  57 
Page  76 
Page  71 
Page  74 
Page  77 
Page  75 


AIM!  FIRE! 

Objection  to  having  "evil  ideas  shot  at 
me"  in  pictures  is  voiced  by  "W.W."  in  an 
editorial  in  the  SUN  at  ATTLEBORO  in 
MASSACHUSETTS,  stating  his  case  as 
follows: 

...  I  have  no  kick  against  the  movie 
that  is  decent,  whether  I  find  it  inter- 
esting or  not.  The  word  "interesting" 
is  a  very  indefinite  term;  it  classifies 
nothing.  I  may  think  a  thing  interest- 
ing and  you  may  not.  Perhaps  we  are 
both  intelligent  persons.  The  matter 
of  taste  makes  a  thing  interesting  to 
you  or  to  me.  There  are  certain  mas- 
terpieces of  literature,  drama,  and 
music,  the  worth  of  which  I  readily 
admit,  because  they  are  pronounced 
classics  by  persons  whose  judgment  is 
twenty-two  carat ;  yet,  to  me,  those 
productions  are  entirely  uninteresting; 
they  simply  do  not  click  with  my  taste. 

But  what  rouses  my  ire,  is  to  be 
faced  with  a  movie  that  throws  out 
salacious  and  vicious  suggestions.  I 
do  not  know  how  you  are  constituted ; 
but  I  have  enough  trouble  keeping  evil 
ideas  out  of  my  head  without  spend- 
ing my  time  and  money  going  some 
places  to  have  such  ideas  shot  at  me. 

V 

MENACING! 

Now  that  North  Manchuria  is  installing 
sound,  the  writer  of  an  editorial  article  in 
the  TIMES-PICAYUNE  at  NEW  OR- 
LEANS wonders  whether  that  war-ridden 
country  is  facing  something  %vorse  than 
bayonets  in  the  way  opened  to  the  crooner. 
He  puts  it  this  way: 

Read  this  and  guess  where  it  all  took 
place !  "The  outstanding  feature  dur- 
ing 1931  was  the  introduction  on  a 
large  scale  of  sound  and  talking  pic- 
tures, which,  contrary  to  expectations, 
met  with  instant  and  complete  success. 
One  theatre,  operated  by  an  American 
picture  corporation,  took  the  first  step 
and  the  example  soon  was  followed  by 
others.  At  present  five  theatres,  hav- 
ing a  total  of  4,798  seats,  are  equipped 
with  excellent  American  machines  and 
their  halls  adapted  for  sound  pictures. 
Two  other  theatres  with  2,7(30  seats, 
recently  opened,  are  at  present  show- 
ing silents,  but  negotiations  are  now 
in  progress  to  install  American  sound 
machinery."  That  which  we  have 
quoted  is  a  communication  from  our 
American  vice-consul,  T.  L.  Lillie- 
strom  and  is  in  reference  to — would 
you  ever  have  guessed  it? — North 
Manchuria !  Just  when  we  all  had 
worked  up  a  keen  sympathy  for  the 
entire  population  in  that  region  we  are 
thus  brought  back  to  earth  and  to  a 
recognition  that  maybe  after  all  the 
real  sorrow  menacing  the  Manchurians 
is  the  possible  introduction  there  of  a 
crooning'  craze. 


April    16,    19  3  2  MOTION    PICTURE    HERALD  9 

COMPARISON  OF  Y  AND  Y  PROVES 
SIMPLE  DRAMATIC  PICTURE  PAYS 


Two  of  Season's  Outstanding 
Pictures  of  Sophisticated  and 
Simple  Romantic  Themes  Are 
Studied  for  B.  O.  Reactions 


The  article  presented  herewith  en- 
deavors to  isolate  in  the  test  tube  of 
research  the  clear  cut  reactions  of  the 
exhibitor  and  his  audience  toward  two 
sharply  divergent  types  of  product, 
exemplified  by  two  of  the  season's 
most  competent  pictures.  No  infer- 
ence of  adverse  criticism  of  either  is  to 
be  implied.  The  purpose  is  to  present, 
sharp  cut  and  clearly,  reaction  to  the 
type  of  product,  rather  than  the  indi- 
vidual picture.  Tor  that  reason  the 
actual  titles  are  not  used  in  the  article. 
Instead  'X'  represents  the  sophisti- 
cated picture,  'Y'  the  unsophisticated 
as  labels  for  categories  of  production, 
not  as  pictures.  The  question  is  not 
concerning  skill,  taste,  ability  or  any 
quality  whatsoever  except  market- 
ability and  audience  acceptance. 

THE  EDITOR. 

By  CHARLES  S.  AARONSON 

The  sophisticated  type  of  motion  picture, 
however  smart  it  may  be,  however  much  of 
clever,  even  brilliant  dialogue  it  may  con- 
tain, is  not  a  financially  successful  venture 
from  the  standpoint  of  the  exhibitor  in  the 
smaller  centers  of  population  over  the  coun- 
try, though  it  has  been  successful  in  the 
largest  metropolitan  centers.  This  state- 
ment is  the  virtually  unanimous  opinion  of 
showmen  in  representative  smaller  com- 
munities, a  study  by  Motion  Picture 
Herald  shows. 

This  drawing-room  type  of  screen  drama 
or  comedy  drama,  though  successful  in  a 
real  measure  in  the  larger  metropolitan  cen- 
ters, as  reflected  in  the  box  office  receipts 
compiled  from  numerous  first-run  situations 
of  the  key  cities  of  the  country,  cannot  draw 
audiences  to  the  box  office  window  at  the 
theatres  of  the  larger  body  of  subsequent- 
run  theatres.  These  exhibitors,  whose  po- 
tential audience  does  not  have  the  same  va- 
riety of  taste  found  in  the  large  city,  cannot 
realize  a  reasonable  profit,  if  any  at  all,  from 
the  presentation  of  the  sophisticated  film,  it 
is  clearly  indicated  by  the  emphatic  reports 
and  comments  received. 

Simple  Picture  Draws  Best 

On  the  other  hand,  the  truly  unsophisti- 
cated, homely  type  of  simple,  and  perhaps 
romantic  film  story,  is  not  only  greatly  de- 
sired by  the  smaller  community  exhibitors, 
but  is  the  sort  of  film  from  which  they  de- 
rive their  greatest  profit,  which  will  draw 
their  particular  audience  to  the  box  office, 
and  which  sends  that  audience  from  the 
theatre  with  a  definite  feeling  of  satisfac- 
tion, the  study  points  out. 

Two  recent  productions,  which  will  be 
designated  hereafter  as  "X"  and  "Y,"  were 


WHAT  THE  SMALL 
EXHIBITOR  SAYS 

"Here  is  our  little  toivn  (3500  pop- 
ulation) the  sophisticated  type  of  film 
starves  to  death.  .  .  ." 

".  .  .  the  sophisticated  type  of  pic- 
ture does  not  mean  a  dime  at  the  box 
office.  .  .  ." 

.  .  our  patrons  are  very  tired  of 
sophisticated  pictures." 

"The  risque  sophisticated  type  is  a 
scourge  in  my  community  (be  it  ever 
so  clever).  .  .  .  There  is  no  argument 
against  the  simple,  romantic  produc- 
tion. ..." 

"I  am  sure  that  the  average  picture 
goer  does  not  want  any  sophisticated 
type  shows." 

"The  sophisticated  type  of  picture 
has  never  been  a  commercial  success  in 
this  town.  .  .  ." 


selected  for  the  study.  In  the  first  place, 
they  are  clearly  representative  of  the  sophis- 
ticated and  unsophisticated  film,  respectively  ; 
secondly,  each  has  been  generally  considered 
an  excellent  production  from  the  standpoint 
of  merit,  and,  thirdly,  each  in  its  particular 
class  features  players  of  outstanding  merit. 
In  all  cases  "X"  will  identify  the  sophisti- 
cated picture  taken  as  representative  of  its 
type,  and  "Y"  will  indicate  the  unsophisti- 
cated example  selected. 

"The  Inarticulate  Majority" 

B.  P.  Schulberg,  in  charge  of  production 
at  the  Paramount  Coast  Studios,  made  cer- 
tain remarks  peculiarly  pertinent  to  this  in- 
quiry at  a  Wampas  dinner  in  Hollywood 
last  fall.  Speaking  informally,  Mr.  Schul- 
berg answered  a  series  of  questions  which 
queried,  in  effect :  What  type  of  picture 
should  the  industry  make  ?  Why  does  the 
industry  not  make  more  pictures  of  the 
smart,  sophisticated  drawing-room  drama 
type  ? 

Mr.  Schulberg  said :  "The  industry  has 
made  a  mistake,  and  that  is  that  it  has  lis- 
tened all  too  often  to  the  articulate  minority 
and  all  too  often  has  overlooked  the  inarticu- 
late majority.  The  result  has  been  many 
pictures  brilliantly  done  and  praised  by  the 
articulate  few  but  without  mass  appeal.  Such 
pictures  as  our  own  'Royal  Family  of  Broad- 
way' and  'Laughter'  are  examples  of  this 
type  of  picture.  The  industry  now  knows 
that  it  must  furnish  entertainment  with  mass 
appeal  and  that  it  cannot  be  deceived  by  the 
voices  of  the  articulate  few. 

"The  public  wants  simple,  homely,  heart- 
interest  pictures  that  it  can  believe  and  un- 
derstand. The  tremendous  success  of  pic- 
tures of  this  type  proves  my  point.  I  could 
cite  many  examples.  The  public  wants 
movement  and  action  in  its  motion  pictures. 
.  .  .  The  industry  must  think  only  of  mass 
appeal ;  otherwise  it  cannot  survive." 

These  socalled  "small"  exhibitors,  in  most 


Reports  and  Comments  Show 
Exhibitors  in  Lesser  Communi- 
ties  Prefer  Unsophisticated 
Film  to  Drawing-Room  Type 

cases  owning  the  theatres  in  which  they 
have  operated  for  years,  reach  audiences 
recognized  as  typical  of  the  great  mass  of 
population,  to  which  Mr.  Schulberg  doubt- 
less referred  when  he  said :  "The  industry 
must  think  only  of  mass  appeal,  otherwise  it 
cannot  survive." 

As  an  indication  of  the  representative 
scope  of  these  opinions,  geographically,  re- 
plies have  been  received  from  exhibitors 
operating,  in  every  case  in  a  small  town,  in 
Indiana,  Louisiana,  Arkansas,  Iowa,  Texas, 
Illinois,  Idaho,  Oklahoma,  Nebraska,  Kan- 
sas, Mississippi,  Kentucky,  Virginia,  Penn- 
sylvania, Montana. 

Pointed  Comments 

A  few  of  the  most  pointed  comments, 
without  immediate  reference  to  individual 
or  location,  follow : 

"Here  in  our  little  town  (3500  popula- 
tion) the  sophisticated  type  of  film  starves 
to  death.  .  .  ." 

"  'Y'  did  above  average  business  for  us. 
.  .  .  A  good  high-class  comedy  goes  over 
their  (the  audience)  heads  and  they  rate  it 
a  total  loss.  .  .  ." 

"...  the  sophisticated  type  of  picture 
does  not  mean  a  dime  at  the  box  office.  .  .  ." 

"...  our  patrons  are  very  tired  of  so- 
phisticated pictures." 

"I  am  sure  that  the  average  picture  goer 
does  not  want  any  sophisticated  type  shows. 
.  .  .  My  patrons  resented  the  show,'X'.  .  ." 

"  Y'  brought  us  more  than  three  times  as 
much  as  X'.  If  we  should  run  in  succession 
three  such  pictures  as  X'  we  would  be  out 
of  business.  ..." 

"  'Y'  did  about  twice  the  business  done  by 
X'  .  .  .  the  simple  romance  type  always 
'clicks' .  .  ." 

"Such  pictures  as  X'  (in  my  mind) 
should  be  shown  only  in  theatres  that  cater 
to  the  classes,  not  the  masses.  It  is  a  'flop' 
in  this  kind  of  a  town.  ...  'Y'  is  a  picture 
that  the  whole  family  comes  to  see.  .  .  ." 

"The  risque  sophisticated  type  is  a 
scourge  in  my  community  (be  it  ever  so 
clever)  .  .  .  There  is  no  argument  against 
the  simple,  romantic  production.  .  .  ." 

Records  of  "X" 

Compilation  of  the  box  office  receipts  of 
first  run  theatres  in  key  metropolitan  cities, 
as  published  regularly  in  Motiox  Picture 
Herald,  indicated  that  "X"  in  its  pre-release 
run  at  a  theatre  in  New  York  grossed  a 
total  of  $143,390  in  nine  weeks  under  a  two- 
a-day  policy.  The  best  week  of  the  nine 
showed  a  gross  of  $19,981.  The  record  high 
total  of  the  house  is  $24,216. 

Following  is  a  record  of  the  results  at 
the  box  offices  of  the  theatres  where  "X"  was 
shown  in  major  cities  of  the  country.  Ap- 
pended to  the  record  for  each  theatre  are 


10 


MOTION    PICTURE  HERALD 


April    16,  193; 


RECEIPTS  OF  FILMS  ARE  CONTRASTED 


(Continued  from  preceding  page) 

noted  the  "high"  and  "low"  record  week 
totals  for  the  particular  theatre  in  each  case. 


X  (Sophisticated) 

(Released,  December,  IV3I) 

High  and  Low 
Grosses  for 
the  Theatre 

as  of 
March  5,  1932 


Theatre  and 

Week             City  Gross 

Sept.  19    $13,426 

Xew  York 

Sept.  26    19,802 

Xew  York 

Oct.  3    18,430 

Xew  York 

Oct.  10    19,981 

Xew  York 

Oct.  17    17,201 

Xew  York 

Oct.  24    16,621 

Xew  York 

Oct.  31    15,740 

Xew  York 

Xov.  7    13,189 

Xew  York 

Nov.  14    9,000 

Xew  York 

(Total  143,3911) 

Nov.  21       Loew's  State  20,000 
Boston 

Xov.  21       Loew's  State  7,000 
Houston 

Nov.  21       Midland  16.200 

Kansas  City 

Nov.  21       Keiths  18.500 

Philadelphia 

Nov.  21       Loew's  12,000 

Toronto 

Nov.  28      Loew's  Stanley  18,600 
Baltimore 

Nov.  28       Loew's  State  15,000 

Providence 

Dec.  5       Loew's  Orpheum  22,000 

Boston 

Dec.   5       State  21,000 
Cleveland 

Dec.   5       Capitol  74,374 

Xew  York 

Dec.  12       Loew's  Parkway  4,000 

Baltimore 

Dec.  12       Loew's  Valencia  2,800 
Baltimore 

Dec.  19       United  Artists  JiUini) 
Chicago 

Dec.  19       Palace  8,500 

Indianapolis 

Dec.  19       Arcadia  6,500 

Philadelphia 

Dec.  26       (ireat  Lakes  17.500 

Buffalo 

Dec.  26       United  Artists  15,000 
Chicago 

Dec.  26       Paramount  11,500 
Denver 

Dec.  26       United  Artists  18,000 
Detroit 

Jan.  2        United  Artists  12.000 
Detroit 

Jan.  2       Capitol  8,000 
Montreal 

(double  feature  with 

"Tip-Off") 

Jan.  2       Criterion  6.500 

( )klahoma  City 

Jan.  9        Wisconsin  16.21:0 

Milwaukee 

Total  $514,564 


$24,216 
18.759 


25.0IHI 
19.000 
19,800 
5,000 
30,400 
7,500 
27,000 
7,500 
22,000 
9,500 
33,500 
10,400 
25,500 
'i.5i  10 
31,500 
18,000 
30.000 
14,000 
110,466 
48,728 
5,600 
3,100 
4,500 
2,400 
4I..562 
13,000 
22,000 
6.750 
6.500 
2,000 
35.100 
9,100 
46,562 
13,000 
22,000 
7,500 


18.000 
8,000 


15.500 
4,400 


Outside  of  the  New  York  run  of  the  pic- 
ture the  record  indicates  that  "X"  played  to 
a  total  gross  of  $371,174  in  23  weeks,  a  total 
of  $514,564  including  the  Broadway  run.  In 
22  different  first  run  theatres,  not  including 
New  York  (the  picture  played  two  weeks  at 
the  United  Artists  in  Detroit)  computation 
indicates  an  average  gross  per  showing  of 
$16,094.  Again,  it  is  noteworthy  that  in 
practically  all  cases  "X"  drew  a  figure  far 
under  the  record  "high"  for  the  house  in- 
volved. In  one  instance,  at  the  Arcadia  in 
Philadelphia,  the  film  established  a  record 
"high"  of  $6,500. 

For  comparative  purposes  there  follows 
a  similar  box  office  record  on  "Y"  in  major 
cities,  also  with  the  record  "highs"  and 
"lows"  for  the  theatres  noted. 


In  the  case  of  "Y,"  numerous  holdover 
showings  are  recorded,  and  a  few  instances 
of  return  engagements.  In  many  cases,  too, 
"Y"  came  very  much  closer  to  equaling  the 
record  "high"  for  the  house  than  did  "X." 
At  the  Imperial  theatre  in  Toronto,  during 
the  week  of  September  26,  1931,  "Y"  did 
establish  a  new  house  "high"  record  of 
$22,000.  It  is  also  recorded,  on  the  other 
side,  that  the  film  established  one  new  "low" 
record,  at  the  Chinese  theatre  in  Hollywood, 
during  the  week  of  October  3,  with  a  gross 
of  $9,000. 

"Y"  reached  an  aggregate  gross  for  46 
showings  of  $730,101,  which  equals  an  aver- 
age gross  per  showing  of  $15,872.  Though 
"X,"  then  seems  to  have  drawn  a  greater 
total  average  figure  in  its  key  situation  show- 
ings than  did  "Y,"  the  latter  film  came  very 
much  closer  to  the  top  grosses  of  the  theatres 
where  it  played,  on  the  one  hand,  and  on  the 
other  played  many  holdover  and  return  en- 
gagements, while  "X"  was  held  over  in  only 
one  theatre. 

What  the  Exhibitors  Said 

Certain  of  the  exhibitors  responding  to 
the  inquiry  were  outspoken  in  their  utter- 
ances, and  unmistakable  in  their  implication. 

R.  D.  Carter,  owning  and  operating  the 
Fairfax  theatre,  in  Kilmarnock,  Va.,  holds 
the  sophisticated  type  of  film  partly  re- 
sponsible for  the  depressed  condition  of  film 
business.    He  says : 

"First  of  all,  let  us  say  that  our  patrons 
are  above  the  average  of  motion  picture 
going  audiences  in  refinement  and  intelli- 
gence ;  good,  clean,  honest  American  people. 

"We  have  just  played  'X'  and  the  result 
at  the  box  office  makes  your  question  a  very 
easy  one  to  answer,  for  'Y'  brought  us  more 
than  three  times  as  much  as  'X.'  Not  one  in 
a  hundred  liked  'X,'  while  every  one  liked 
and  praised  'Y.'  Some  said  this  picture  was 
not  quite  as  good  as  'Daddy  Long  Legs.' 

"If  we  should  run  in  succession  three  such 
pictures  as  'X,'  we  should  be  out  of  business. 
The  'sophisticated,'  'gang'  and  dirty  under- 
world type  of  pictures  are  more  responsible 
for  the  very  low  business  than  anything  else. 
.  .  .  The  motion  picture  going  public  as  a 
whole  don't  give  a  hoot  for  'art,'  'sophistica- 
tion' and  all  that  the  'critics'  rave  about ; 
what  the  picture-public  want  is  entertain- 
ment, and  they  have  been  getting  very  little 
of  real  good  entertainment  of  late.  And  if 
the  producers  don't  wake  up  and  make  a 
change  in  their  product  very  soon,  we  all 
will  be  much  worse  off  than  we  are  now.  .  .  . 
Let  us  have  more  hokum,  more  sweetness, 
more  comedy,  simple  themes  of  clean,  hon- 
est every-day  American  life.  .  .  ." 

Favors  Romantic  Type 

From  Bedford,  Pa.,  writes  H.  R.  Crom- 
well of  the  Bedford  Theatre : 

"The  sophisticated  type  of  picture  has 
never  been  a  commercial  success  in  this 
town  

"My  experience  has  been  from  compara- 
tive figures  that  the  sophisticated  type  does 
a  business  below  average  and  the  picture  of 
a  simple  romantic  type,  similar  to  'Y,'  which 


Y  (Unsophisticated) 

[Released,  September,  1931 


High  and  Low 

Grosses  for 

the  Theatre 

Theatre  and 

as  of 

Week 

City 

Gross 

March  5,  1932 

Aug.  22 

McYickers 

$36,840 

38,170 

Chicago 

21,000 

Aug.  29 

McYickers 

32,675 

38,170 

Chicago 

21,000 

Sept.  5 

New 

16,000 

18,000 

Baltimore 

6,000 

Sept.  5 

McVickers 

25,400 

38,170 

Chicago 

21,000 

Sept.  12 

Xew 

8,000 

18,000 

Baltimore 

6,000" 

Sept.  12 

Apollo 

7,500 

10,000 

Indianapolis 

3,300 

Sept.  12 

Newman 

14,500 

25,000 

Kansas  City 

8,000 

Sept.  12 

Fox  Broadway 

7,800 

21,000 

Portland 

3,000 

Sept.  19 

Harmanus  Bleeker 

9,150 

18,500 

Albany 

4,820 

Sept.  19 

Carolina 

5,500 

Charlotte 

Sept.  19 

KKO  Palace 

19,117 

29,500 

Cincinnati 

11,500 

Sept.  19 

Huffman's  Aladdin 

10,000 

12,000 

Denver 

3,500 

Sept.  19 

Apollo 

5,000 

10,000 

Indianapolis 

3,300 

Sept.  19 

Minnesota 

26,000 

32,000 

Minneapolis 

18,000 

Sept.  19 

Fox  Broadway 

6,800 

21,000 

Portland 

3,000 

Sept.  19 

Paramount 

10,000 

12,000 

St.  Paul 

7,000 

Sept.  19 

Fox  Theatre 

43,000 

70,000 

San  Francisco 

29,000 

Sept.  19 

Fifth  Avenue 

13,000 

17,000 

Seattle 

7,000 

Sept.  26 

Metropolitan 

34,500 

44,500 

Boston 

30,000 

Sept.  26 

Buffalo 

25,800 

39,500 

Buffalo 

19,000 

Sept.  26 

Carolina 

4,000 

Charlotte 

Sept.  26 

RKO  Palace 

18,256 

29,500 

Cincinnati 

11,500 

Sept.  26 

Des  Moines 

8,000 

13,000 

Des  Moines 

6,000 

Sept.  26 

Metropolitan 

11,000 

14,000 

Houston 

6,500 

Sept.  26 

Roxy 

80,250 

133,000 

Xew  York 

49,100 

Sept.  26 

Paramount 

9,000 

13,500 

Omaha 

6,000 

Sept.  26 

Capitol 

10,500 

Ottawa 

Sept.  26 

Fox 

33,000 

40,000 

Philadelphia 

19,000 

Sept.  26 

Majestic 

11,000 

11,200 

Providence 

5,100 

Sept.  26 

Imperial 

22,000 

22,000 

Toronto 

13,000 

Oct.  3 

RKO  Strand 

4,613 

5,970 

Cincinnati 

2,500 

Oct.  3 

Chinese 

9,000 

36,000 

Hollywood 

9,000 

Oct.  3 

Fox  Criterion 

15,000 

27,100 

Los  Angeles 

7,000 

Oct.  3 

Fox 

28,000 

40,000 

Philadelphia 

19,000 

Oct.  10 

Scollay  Square 

15,000 

25,000 

Boston' 

9,000 

V_'Ct.  10 

/vnen 

17,000 

26,000 

Cleveland 

12,000 

Oct.  10 

Chinese 

7,500 

36,000 

Hollywood 

9,000 

Oct.  10 

Palace 

12,500 

Milwaukee 

Oct.  10 

Mid -West 

6,400 

11,000 

Oklahoma  City 

4,000 

Oct.  17 

Chinese 

3,500 

36,000 

Hollywood 

9,000 

Oct.  17 

Fox  Criterion 

4,200 

27,100 

Los  Angeles 

7,000 

Oct.  17 

Palace 

8.500 

Milwaukee 

Oct.  17 

Kaiiton 

6,000 

8,000 

Philadelphia 

3,000 

Oct.  31 

Palace 

15,000 

19,000 

Montreal 

10,500 

Oct.  31 

Avalon 

1,500 

3,700 

Ottawa 

1,900 

Nov.  21 

El  Capitan 

12,800 

16,750 

San  Francisco 

12,000 

Total 

$730,101 

we  played,  does  a  business  about  four  times 
the  average.  .  .  ." 

Larry  A.  Woodin,  operating  the  Arcadia 
theatre  of  Wellsboro,  also  in  Pennsylvania, 
believes  investigation  of  the  public's  reaction 


April    16,  1932 


MOTION    PICTURE  HERALD 


EXHIBITOR  COMMENT  ON  FILM  TYPES 


{Continued  from  preceding  page) 

to  types  of  films  is  an  important  step  on  the 
road  to  better  pictures.    He  writes : 

"Let  me  first  say  that  an  investigation  of 
the  public's  reaction  to  the  type  of  movies 
offered  is  a  short  cut  to  better  box  office.  It 
will  eliminate  the  costly  trail  and  error 
method  that  has  always  been  used  and  will 
place  this  industry  just  one  step  nearer  the 
peak  of  sane  business.  Any  other  business 
investigates  to  an  unlimited  degree  before 
beginning  production  on  any  scale.  Ever 
since  the  days  of  the  first  flicker  drama  it 
has  been  the  practice  to  produce  in  this  in- 
dustry and  then  attempt  to  make  the  public 
buy.  Common  sense  shows  the  logical  way 
to  bigger  box  office :  Find  out  what  the 
public  wants  and  then  make  it.  Your  box 
office  and  audience  reaction  survey  of  the 
'sophisticated'  and  simple  romance  types  of 
production  should  be  just  a  start.  Properly 
handled,  it  should  produce  figures  and  facts 
that  will  hand  many  a  producer  a  few  sur- 
prises and  result  in  an  extensive  box  office 
and  audience  reaction  survey  concerning  all 
types  of  pictures. 

Simple  Romance  Preferred 

"Regarding  the  comparison  of  box  office 
figures  of  'Y'  and  'X'  at  this  theatre,  'Y'  did 
about  twice  the  business  done  by  'X.'  Audi- 
ence reactions  on  this  film  'X'  are  too  varied 
to  warrant  a  decent  house  should  it  again 
show  here.  The  simple  romance  type  always 
clicks  because  the  average  movie  goer  likes 
this  type  of  picture.  We  have  few  sophisti- 
cated people  in  this  country.  Most  of  us  are 
after  all  just  plain  simple  folks.  Here  lies  the 
answer  to  the  survey  in  this  case.  I  feel  sure 
that  were  you  to  go  back  over  the  category  of 
movies  from  the  start  that  you  would  find 
this  same  story  written  all  over  the  box  of- 
fice statements  of  this  country." 

A  Masterpiece,  But  .  .  . 

Jack  Greene,  part  owner  of  the  Geneseo 
theatre  in  the  town  of  Geneseo,  in  Middle- 
western  Illinois,  agrees  that  "X"  is  "a  work 
of  art,"  but  points  out  that  it  was  not  gener- 
ally liked  by  his  patrons.  He  also  offers  a 
suggestion.  Thus : 

"While  'X'  is  a  work  of  art  in  every  sense 
of  the  word,  yet  it  was  not  liked,  only  by  a 
few  that  could  see  the  value  of  good  acting, 
direction  and  all  around  production  work. 
In  my  mind  it  was  a  masterpiece. 

"On  the  other  hand,  'Y'  was  just  as  good 
a  production,  direction  and  acting  fine. 

"  'X'  was  run  on  a  Sunday,  one  of  our 
best  if  not  the  best  day  in  the  week,  but  did 
not  draw  well,  and  the  remarks  of  the 
patrons  coming  out  after  the  show  were  not 
meant  for  compliments. 

"  'Y'  was  run  during  the  week  on  a  night 
that  did  not  mean  much  and  it  drew  very 
well,  and  every  remark  that  was  heard  re- 
garding it  was  very  complimentary. 

"Such  pictures  as  'X'  (in  my  mind)  should 
be  shown  only  in  theatres  that  cater  to  the 
classes,  and  not  the  masses.  It  is  a  flop  in 
this  kind  of  a  town. 

"  'Y'  is  a  family  picture,  a  picture  that  the 
whole  family  comes  to  see,  and  also  recom- 
mended by  women's  clubs,  which  means 
something.  If  you  were  to  ask  me  if  I  would 


like  to  play  pictures  like  'X'  I  would  say 
NO! 

"Like  'Y'— YES  !" 

Child  Attendance  Factor 

Frank  E.  Sabin,  operator  and  prorietor 
of  the  Majestic  theatre  in  Eureka,  Montana, 
becomes  rather  heated  on  the  subject  of 
risque  sophisticated  pictures,  and  presents 
the  child  attendance  angle  as  well.  Signing 
himself  "not  from  Bluenose  Sabin  but  from 
plain  Frank  Sabin,"  he  says : 

"The  risque  sophisticated  type  is  a 
scourge  in  any  community  (be  it  ever  so 
clever).  Some  producers  seem  to  delight 
injecting  risque  bits  here  and  there  through- 
out their  pictures.  I  can't  get  their  angle.  .  .  . 

"The  above  situations  (bedroom  type 
scenes)  aren't  particularly  harmful  to  adults 
or  kids  under  10  years  of  age,  but  they  se- 
riously affect  the  thoughts  of  those  between 
the  ages  of  10  and  20.  I  have  carefully 
observed  the  reactions  of  the  10  to  20  year 
group  and  every  off  color  situation  draws  a 
chorus  of  'ohs'  and  'ahs',  also  more  pertinent 
expressions.  .  .  . 

"Parents  view  these  scenes  and,  right- 
fully, grow  indignant.  They  exert  every 
effort  to  keep  their  children  clean  in  mind. 
I  draw  them  into  my  little  show  and,  in 
one  short  hour,  wreck  all  their  efforts.  .  .  . 
the  record  of  the  movie  folk  is  replete  with 
these  same  situations. 

— And  the  Censor  Boards 

"The  censor  boards  are  a  thorn  in  the 
side  of  many  of  your  contributors,  (if  I  read 
the  Herald  aright).  As  long  as  movie 
makers  turn  out  dirty  sophisticated  pictures 
we  will  have  these  boards.  Eliminate  the 
smut  and  the  censors  are  eliminated. 

"There  is  no  argument  against  the  'simple 
romantic  productions,'  nor  is  there  any 
against  the  comedy  drama,  musical  comedy, 
dramatic  story,  entertaining  western  or  any 
other  clean  picture.  These  types  win  hands 
down  (with  me). 

"Parents  phone  me  daily — 'Is  your  pic- 
ture this  week  O.  K.  for  my  kids  ?'  I've 
heard  it  countless  times.  There  should  be  no 
necessity  for  this  question.  Anyway,  I  try 
to  be  honest  with  them  and  it  occasionally 
costs  me  real  'dough.'  But  it  pays  in  the 
long  run.  .  .  ." 

Sophisticated  "Not  Wanted" 

In  fewer  words  A.  Mitchell  of  the  Dixie 
theatre  in  Russellville,  Kentucky,  expresses 
his  pointed  thought: 

"My  patrons  resented  the  show  'X' ;  in 
fact,  most  all  of  them  walked  out  on  it.  .  .  . 
Evidently  they  don't  want  the  'sophisticat- 
ed' shows. 

"I  did  not  run  'Y,'  but  a  town  close  by  did 
and  my  patrons  drove  to  see  it  and  told  me 
it  was  a  good  show. 

"I  am  sure  that  the  average  picture  goer 
does  not  want  any  sophisticated  type  shows." 

With  no  waste  of  words  D.  E.  Fritton  of 
the  Lyric  theatre  in  Harrison,  Ark.,  says : 

"  'Y'  type  goes  over  much  better  with  us. 
Small  town,  population,  3,500. 

"One  a  year  is  sufficient  like  'X.'  " 

P.  G.  Held  of  Griswold,  Iowa,  where  he 


operates  the  New  Strand  theatre,  says 
briefly  but  pointedly : 

"...  From  past  experience  in  the  18 
years  I  have  been  in  this  business  I  have 
always  found  that  pictures  on  the  type  of 
'Y'  are  much  better  box  office  attractions 
than  pictures  of  the  type  of  'X'  ...  I  don't 
buy  them  (sophisticated  pictures  J  if  I  can 
get  out  of  it." 

A  Contrast 

Though  Philip  Rand  of  the  Rex  theatre 
at  Salmon,  Idaho,  had  not  played  'X'  at  the 
time  the  Herald's  inquiry  reached  him,  he 
adds  a  note  pertinent  to  this  study : 

"...  Last  night,  Sunday,  we  opened  with 
one  of  the  finest  of  the  sophisticated  pic- 
tures .  .  .  and  took  an  awful  licking.  This 
was  the  first  time  I  ever  attempted  a  so- 
phisticated play  on  my  best  night.  It  kept 
away  the  men  and  country  folk.  .  .  .  We  re- 
cently ran  one  of  the  simple  romantic  type 
to  fine  business  on  best  days.  Proving  our 
people  (i.e.  the  majority)  want  the  simple 
romantic. 

"No,  sophisticated  pictures  don't  make  a 
dime  and  in  fact  we  always  lose.  A  few 
like  them,  the  many  do  not." 


Hays  Opens  Forum 
At  Picture  Club 


Will  H.  Hays,  president  of  the  MPPDA, 
as  guest  speaker,  on  Tuesday  inaugurated 
the  "Motion  Picture  Club  Forum,"  which 
will  meet  every  Tuesday  for  luncheon  at  the 
clubrooms  in  New  York.  For  the  most 
part,  Hays'  address  was  a  partial  duplica- 
tion of  his  tenth  annual  report  which  was 
submitted  to  directors  of  his  organization 
on  Monday,  and  published  elswhere  in  this 
issue.  Deviating  from  the  report,  Hays 
voiced  optimism  as  to  the  future,  conclud- 
ing with  the  cryptic  remark :  "It's  not  the 
size  of  the  dog  in  the  fight,  but  the  size  of 
fight  in  the  dog." 

"I  face  the  future  of  the  motion  picture 
business  in  the  highest  hope,"  Hays  told  the 
club  gathering.  "The  industry  has  its  skid 
chains  on ; — its  feet  are  on  the  ground,"  he 
said.  "The  big  problem  is  to  make  pic- 
tures, they'll  get  the  crowds ;  when  serious 
problems  are  regarded  as  such,  they  cease 
to  be  serious." 

This  new  activity  at  New  York's  Motion 
Picture  Club,  located  at  1560  Broadway,  is 
open  to  all  in  the  industry.  It  is  intended 
to  arrange  for  one  or  more  important  per- 
sonages to  address  each  gathering.  The 
purpose  of  the  "forum"  is  to  "promote 
closer  relationship"  between  those  in  the 
industry  and  between  the  industry  and  other 
branches  of  national  endeavor. 

John  W.  Alicoate,  publisher  of  Film 
Daily,  and  vice  president  of  the  club,  will 
be  in  charge  of  the  sessions.  He  will  be 
assisted  by  Col.  Edward  Schiller,  of  Metro, 
and  Charles  L.  O'Reilly.  At  the  first 
luncheon  "forum"  this  week,  a  record  turn- 
out overcrowded  the  clubrooms. 


12 


MOTION    PICTURE  HERALD 


April    16,  193 


BIP's  200  BRITISH  HOUSES  TO  BE 
USED  AS  AN  OPENING  WEDGE  IN  U.  S. 


P.  A.  Powers  Sailing  Soon  to 
Complete  Deal  for  Sizable 
Share  in  British  Internationa! 
and  Wardour  Companies 

Proceeding  on  the  theory  that  English 
companies  can  break  into  the  motion  picture 
market  in  America  only  by  using  their  the- 
atre properties  in  Britain  as  a  trading 
wedge  in  effecting  booking  deals  in  both  coun- 
tries, P.  A.  Powers,  of  New  York,  and  Bri- 
tish International  Pictures.  Ltd.,  London, 
have  reached  the  half-way  mark  in  a  series 
of  negotiations,  which,  the  principals  be- 
lieve, will  result  in  probably  the  first  im- 
portant effort  pointing  toward  widespread 
distribution  of  British  talkers  in  the  United 
States  exclusively  through  an  American 
concern.  Heretofore,  English  companies, 
and  those  of  other  foreign  countries,  prin- 
cipally Germany,  have  tried  repeatedly  to 
market  product  here  through  their  own 
agencies,  on  a  wholesale  scale.  Only  recent- 
ly Ufa-Films,  of  Berlin,  gave  up  its  New 
York  agency  in  favor  of  releasing  through 
Leo  Brecher,  sponsor  of  an  Eastern  "little 
theatre"  movement  and  importer  of  foreign 
films.  In  addition,  countless  attempts  have 
been  made  over  a  period  of  years  to  interest 
American  distributors  in  foreign  product, 
but  to  date  nothing  tangible  has  been  ac- 
complished. 

Sailing  to  Get  Share  in  B.I. P. 

In  a  deal  closed  suddenly  last  week,  P.  A. 
Powers,  motion  picture  pioneer  and  finan- 
cier, established  a  new  company,  Powers 
Pictures,  Inc..  to  exclusively  handle  BIP 
product  on  the  American  market  through  his 
own  national  exchange  system  which  is  now 
being  established,  and  within  one  week 
Powers  will  sail  for  London  to  consummate 
final  negotiations  which  he  hopes  will  give 
him  a  sizeable  share  of  the  important  BIP 
and  co-related  Wardour  interests  in  England 

BIP,  after  a  rather  brief  career  here, 
will  no  longer  be  known  by  that  name  in 
the  United  States.  The  American  branch  is 
now  in  process  of  liquidation  by  Powers, 
who  purchased  all  of  the  corporation's  local 
assets,  including  franchises  with  various  in- 
dependent exchanges  throughout  the  country, 
negative  rights  on  product  now  in  America 
and  sundry  other  contractual  obligations. 

BIP  of  England  has  made  no  investment 
in  the  Powers  concern.  This  is  not  surpris- 
ing in  view  of  Powers'  long-established 
reputation  for  operating  alone.  The  London 
unit  likewise  has  no  voice  in  policies  of  the 
new  American  corporation,  although  John 
Maxwell,  head  of  BIP,  has  been  named  a 
board  member  by  Powers. 

Powers  already  has  established  exchanges 
at  New  York,  Chicago  and  Buffalo  and  ten 
others  will  be  opened  immediately  in  the 
more  important  key  centers,  he  said.  The 
New  England  franchise  will  continue  in  the 
hands  of  Max  Schooling,  Boston  financier, 
and  possibly  a  few  other  existing  agree- 
ments will  be  left  untouched.  However, 
there  are  some  deals  with  state  right  ex- 
changes which  will  be  terminated  bv  Powers 


in  favor  of  his  own  branches.  Temporarily, 
the  company  plans  to  operate  with  less  than 
20  exchanges,  the  remainder  of  the  country 
being  covered  by  sub-exchanges  or  shipping 
centers. 

Powers  said  this  week  that  he  will  not 
produce  and  it  is  unlikely  that  he  will  dis- 
tribute product  of  American  independents, 
although  he  does  intend  to  acquire  features 
for  export  to  London  and  BIP. 

"The  pending  deal  whereby  I  may  pur- 
chase a  part  of  the  BIP-Wardour  interests 
in  England."  Powers  said,  "is  intended  to 
bring  both  companies  closer  together  and  to 
give  me  an  official  voice  in  the  company 
abroad  whose  product  I  will  distribute  here, 
so  that  I  may  instill  in  that  product  certain 
American  ideas  of  production  for  American 
audiences."  He  has  not  yet  discussed  with 
the  British  executives  the  possibility  of  a 
deal  whereby  his  Powers  Cinephone  record- 
ing equipment  might  be  installed  at  the 
studios  at  Elstree.  near  London,  in  place  of 
the  present  RCA  Photophone  equipment. 

Trading  Wedge  in  Theatres 

Powers'  contract  for  distribution  here  will 
not  allow  him  to  attempt  to  effect  distribu- 
tion deals  with  national  companies,  but 
Powers  and  the  Maxwell  interests  plan  to 
use  the  200  BIP  houses  in  England  and 
Scotland  as  a  trading  wedge  to  obtain  play- 
ing dates  in  the  United  States  from  national 
circuits  of  companies  which  distribute  in 
England.  BIP  has  houses  in  more  than 
60  cities  widely  scattered  throughout  the 
British  Isles. 

The  personnel  of  the  new  Powers  Pic- 
tures. Inc.,  lias  not  been  completed.  Powers 
is  president  and  he  will  be  assisted  in  execu- 
tive operation  and  financing  affairs  by  David 
A.  O'Malley,  long  associated  with  Powers. 
A  general  sales  manager  has  not  been  se- 
lected but  the  name  of  E.  A.  Eschmann  has 
been  recently  mentioned.  Powers  said  that  he 
is  dickering  with  Eschmann  for  the  post. 
Lou  Guimond  is  one  of  the  few  executives 
who  has  been  taken  over  from  the  old  BIP 
staff.  He  will  continue  in  charge  of  adver- 
tising, exploitation,  publicity  and  promotion. 

George  Dillon,  former  Pathe  district 
manager,  and  later  with  Springer-Cocalis 
circuit  and  DuArt  laboratory,  in  New  York, 
was  named  New  York  branch  manager  this 
week.  F.  Ray  Powers  and  Fred  A.  Rice 
are  in  charge  at  Albany  and  Buffalo,  re- 
spectively. Ray  Powers  was  for  two  years 
secretary-treasurer  of  Powers  Cinephone 
Equipment  Corporation,  while  Rice  is  a 
former  New  York  state  exhibitor  and  up- 
state distributor  of  Cinephone  equipment. 

The  company  will  select  a  minimum  of 
20  BIP  pictures  out  of  30  for  its  initial  sea- 
son, 1932-33,  and  it  is  possible  that  Powers 
will  also  handle  several  series  of  BIP  short 
subjects.  Powers  said  that  he  hopes  to 
strengthen  the  market  possibilities  of  the 
product  by  contracting  for  Hollywood  stars, 
directors,  writers  and  technicians  for  ap- 
pearances in  and  work  on  BIP's  productions 
at  Elstree. 

British  International  Pictures,  Ltd.,  and 
associated  companies  abroad  have  10,000 
stockholders,    according    to    Maxwell.  Its 


Circuit  of  200  Theatres  in 
England  and  Scotland  Would 
Be  Factor  for  Obtaining 
Play  Dates  in  United  States 

theatres,  operated  through  a  subsidiary 
called  A.  B.  C.  Theatres,  Ltd.,  have  ap- 
proximately 165,000  seats.  To  date  the 
company  has  made  56  features  at  its  Els- 
tree studios  and  regularly  employs  600  ex- 
clusive of  professionals.  Wardour  Films, 
Ltd.,  is  the  distributing  concern  in  Great 
Britain  and  has  a  personnel  totaling  200. 
Ellstree  has  been  in  operation  about  four 
years. 

Career  Began  Before  General  Film 

Headed  by  Maxwell  as  chairman,  the  con- 
cern is  operated  principally  by  C.  Elders,  as 
supervising  chief  of  Elstree ;  J.  A.  Thorpe, 
general  production  manager,  and  Arthur 
Dent,  who  is  managing  director  of  distribu- 
tion. 

The  career  of  P.  A.  Powers  in  the  picture 
business  dates  back  before  the  organization 
of  General  Film  Company  and  the  Motion 
Picture  Patents  Company,  which  organiza- 
tion Powers  opposed  in  the  famous  patents 
fight.  His  early  pictures  were  known  as 
Powers  Picture  Plays,  which  company  he 
merged  with  Universal,  together  with  a 
number  of  independent  producing  companies. 
He  continued  with  Universal  for  six  years 
and  sold  out  to  Carl  Laemmle  when  he  was 
one  of  Universal's  largest  stockholders.  He 
then  became  associated  with  Robertson-Cole 
Company,  changing  its  name  to  Film  Book- 
ing Offices  of  America.  The  company  later 
merged  with  Keith-Albee  and,  after  its  sale 
to  the  Radio  interests,  became  the  nucleus  of 
the  present  RKO  organization. 

In  the  meantime,  sound  came  along  and 
Powers  launched  on  the  market  his  Cine- 
phone recording  and  reproducing  equipment. 
In  the  past  two  years  or  more  he  has  been 
inactive. 

Atkinson  To  Join 
Fox  Theatres  Corp. 

William  Atkinson  will  join  Fox  Theatres 
Corporation  next  week  in  "an  important 
executive  capacity,"  according  to  a  Fox  of- 
ficial who  would  not  confirm  or  deny  re- 
ports that  Atkinson  will  assume  the  presi- 
dency. The  election  of  Atkinson,  which  will 
mark  his  return  to  the  business  after  brief 
retirement,  is  expected  to  occur  late  this 
week  and  is  slated  to  be  announced  follow- 
ing a  special  meeting  of  the  directors  of  the 
theatre  company  at  a  meeting  to  be  held 
this  week. 

Former  general  manager  of  Metro  in  the 
days  prior  to  the  absorption  of  Goldwyn 
Pictures  by  that  company,  Atkinson  was  for 
several  years  vice-president  and  general 
manager  of  Roxy  Theatres  Corporation. 
Since  his  contract  was  settled  some  time  ago, 
Atkinson  has  been  out  of  the  business  and 
has  been  liviner  in  retirement  in  Virginia. 


April    16,  1932 


MOTION    PICTURE  HERALD 


12 


AYLESWORTH  MADE  RKO  PRESIDENT- 
BROWN  IN  AN  ADVISORY  CAPCITY 


Radio  Comes  To  Screenland 

And  Adventures  Enroute 

A  picture  of  the  complexities  of  the  impingement  of  the  great  electrical  inter- 
ests summarized  in  the  words  "General  Electric"  upon  the  motion  picture,  evolved 
in  terms  of  the  group  of  picture  producing,  distributing  and  exhibiting  organizations 
known  as  "R-K-O,"  is  presented  in  the  headlines  of  the  news  pages  of  Motion  Pic- 
ture Herald  since  November  of  1931.  Involved  in  the  background  are  the  rivalries 
of  the  two  great  electrical  interests,  the  die-hard  spirit  of  older  picture  institutions, 
the  pressure  of  the  crystallizing  institution  of  radio  and  the  ambitions  of  many  men. 
The  story  in  headlines  follows: 


Kahane  President  of  Radio  Pic- 
tures; Franklin  Heads  K-A-O 
&  Orpheum  Circuit,  Plunkett 
and  Reisman  Vice-Presidents 


WEEK   BEGINNING  NOVEMBER   1,  1931— 

Hiram  S  Brown,  president  of  RKO.  and  chairman  of 
board  of  RKO- Radio  and  RKO-Pathe,  announces 
amalgamation  of  distribution  under  Lee  Marcus,  as 
general  manager;  Ned  Depinet,  general  sales  man- 
ager for  West;  Charles  Rosenzweig,  general  sales 
manager  for  East;  Jerome  Safron,  Rosenzweig  s 
assistant-  A.  H.  Schnitzer,  short  subject  sales 
manager;  Harry  C.  Cohen,  Western  division  man- 
ager; W.  E.  Callaway,  Southern  division;  E.  L. 
McAvoy,  Midwest  division;  Harry  Michaelson, 
Eastern  division.  One  set  of  exchanges  to  be 
eliminated. 

Production  units  consolidated  under  David  O.  Selznick, 
in  charge  of  production;  Joseph  I.  Schnitzer,  charge 
of  business  affairs  of  production;  Charles  R.  Rogers, 
charge  of  RKO-Pathe  production;  William  Le  Baron, 
supervision  of  group  of  pictures;  Harry  Joe  Brown, 
assistant  to  Rogers. 

Fifteen  Radio  branch  managers  and  12  RKO-Pathe; 
manaegrs  deposed. 

Home  office  appointments  include  Ambrose  Dowling, 
in  charge  of  RKO  foreign  business;  T.  F.  D'ele- 
hanty  in  same  post  for  RKO-Pathe;  Frank 
O'Heron,  executive  assistant;  J.  F.  Skelly,  man- 
ager of  exchange  operations. 

WEEK    BEGINNING    NOVEMBER  7— 

Letters  to  stockholders  indicate  $11,600,000  m  new 
financing  is  neded  in  December. 

WEEK   BEGINNING  NOVEMBER  14— 

RKO  at  financial  crisis  and  General  Counsel  B.  B. 
Kahane  calls  in  the  press  to  "tell  all"  concerning 
stormy  three-year  career  of  the  company  which  he 
says  will  jeopardize  its  future  unless  stockholders 
ratify  new  financing  plan.  Receivership  mentioned. 
Parent  RCA  company  advances  $1,000,000.  Minority 
stockholders  threaten  fight  as  move  is  launched 
by  RKO  to  get  proxies  favoring  refinancing  plan. 

William  Le  Baron  reported  resigning;  denied. 

Studio  retrenchment  begins,  resulting  in  resigna- 
tions of  Harry  Hoyt,  director;  Miles  Connelly, 
producer;  Tim  Whelan.  writer;  Joseph  Miles; 
Anthony  Coldeway,  writer;  Paul  Stein,  director; 
Charles  Whittaker,  Graham  John,  writers. 

Pandro    Berman    becomes    Selznick's  assistant. 

WEEK   BEGINNING   NOVEMBER  21— 

Minority     stockholders'     fight     against  refinancing 

program  continues. 
Reports  of  government  investigation  of  Radio-Pathe 

merger. 

Reginald  Smith  acquires  PDC  in  England  to  dis- 
tribute RKO  and  Pathe. 

WEEK   BEGINNING   NOVEMBER  28— 

Application  made  at  Baltimore  for  receiver  for  RKO. 
Brown  denies  mismanagement  charges  contained  in 
application. 

RKO  employes  drafted  for  drive  for  proxies  for  re- 
financing plan,  which  Brown  says  will  assure  future 
of  corporation  if  passed. 

Brown,  back  from  Hollywood,  faces  barrage  of  ques- 
tions from  reporters  on  company's  financial  status, 
during  which  Brown  voiced  a  plea  to  the  press  to 
obtain  public  aid  for  refinancing  plan.  He  promises 
product   improvements    next  year. 

RKO-Pathe  home  office  staff  reduced  by  150;  trans- 
fer from  old  Pathe  headquarters  to  RKO's  offices 
on  Broadway  is  completed. 

Tom  Gorman,  sales  contact  for  RKO  theatres,  and 
Lou  Schnitzer,  in  charge  of  Pathe  accessories,  re- 
sign. 

WEEK   BEGINNING   DECEMBER  5— 

Senator  Dill  says  he  will  ask  senatorial  investigation 
of  merger. 

WEEK  BEGINNING  DECEMBER  12— 

Stockholders  ratify  RCA's  plan  for  refinancing  RKO 
to  extent  of  $11,600,000.    Brown  says  he  is  gratified. 


Minority  holder  files  second  receivership  application 
at  Baltimore. 

WEEK   BEGINNING  DECEMBER  19— 

Answering  application  for  receivership,  RKO  claims 
it  has  ample  funds  to  pay  debts,  following  adoption 
of  refinancing  plan. 

Myron  Robinson,  RKO  theatre  executive,  denies  he 
will  succeed  Joseph  Plunkett  as  theatre  head.  Har- 
old B.  Franklin  named  as  Plunkett's  successor; 
denied  at  home  office. 

WEEK   BEGINNING   DECEMBER  26— 

General  ugheavel  working  its  way  through  RKO  pic- 
ture divisions  reaches  vaudeville  department,  re- 
sulting in  Martin  Beck  becoming  an  executive  in 
tnat  oranch. 

Vaudeville  added  in  ten  RKO  houses  in  sudden  spurt 
to  strengthen  that  branch  of  entertainment. 

Charles  R.  Rogers  resigns  production  post  and  vice- 
presidency. 

Karl  Hoblitzelle,  Charles  Pettijohn  mentioned  as  pos- 
sible RKO  executives. 

Keith-Albee  Orpheum  omits  quarterly  dividend  on 
preferred. 

! 

WEEK  BEGINNING  JANUARY  2.  1932— 

Joseph  I.  Schnitzer  said  to  be  set  as  president  of 
Radio  Pictures. 

Lee  Marcus  switched  from  general  manager  of  dis- 
tribution to  post  of  liason  officer  between  studio  and 
home  office. 

Frank   Whitbeck   mentioned   for   Hy   Daab's  post  as 

advertising-publicity  chief. 
Harold   B.    Franklin    mentioned    as    head   of  theatre 

division.    E.    V.    Richards    also   mentioned   in  this 

connection. 

Cleve  Adams  Pittsburgh  manager,  and  Earl  Kram- 
mer,  sales  manager  of  British  subsidiary,  are  re- 
tired. 

Charles  Sullivan  joins  Coast  studio  and  P.  J.  Scollard, 
former  Pathe  vice-president,  resigns.  C.  D.  White 
resigns  as  studio  manager.  Max  Ree  is  replaced 
at  studio  by  Carl  Clarke. 

RKO's  London  production  affiliate  gets  new  financ- 
ing to  enable  it  to  continue. 

Martin  Beck  inaugurates  conservative  vaudeville 
policies   at   Palace  in   New  York. 

WEEK  BEGINNING  JANUARY  9— 

Further  reorganization  results  in  appointment  of  Jo- 
seph I.  Schnitzer  as  Radio  and  Radio-Pathe  presi- 
dent, in  full  charge;  Ned  Depinet,  vice-president 
in  charge  of  distribution;  Charles  Rosenzweig,  vice- 
president  and  general  sales  manager;  Cresson  Smith, 
western  sales  manager;  Jerome  Safron,  Eastern 
sales  manager;  Louis  Kutinsky,  general  field  rep- 
resentative; W.  E.  Calloway,  Southern  division 
manager;  Harry  C.  Cohen,  Pacific  division;  E.  L. 
McAvoy,    Far   west   division  manager. 

WEEK    BEGINNING   JANUARY  16— 

Coast  meetings  for  reorganization  in  Hollywood  at- 
tended by  Brown,  Depinet,  Rosenzweig,  Schnitzer, 
Marcus,  O'Heron,  Selznick  and  Arthur  Lehman, 
of  the  banking  firm. 
Radio  Corporation  secured  65  per  cent  cent  control 
of  RKO  as  result  of  refinancing  plan  voted  in  De- 
cember. 

WEEK   BEGINNING  JANUARY  23— 

Deal  with  Harold  B.  Franklin  cools;  leaves  for  Holly- 
wood. 

Martin  Beck  relinquishes  active  supervision  of  Palace 
in  New  York. 

Company  to  have  eight  exchanges  in  Canada. 

WEEK  BEGINNING  FEBRUARY  6— 

David  Sarnoff  negotiating  with  Sidney  Kent  to  bring 
Kent  into  RKO  in  an  "important"  executive  capac- 
ity. 

Brown,  returning  from  Hollywood,  reported  to  have 
held  series  of  meetings  with  Sarnoff  and  Owen  D. 
Young;  he  is  supposed  to  have  defended  his  ad- 
ministration  over   the  past   three  years. 

Further  personnel  reductions  retire  T.  S.  Delehanty, 
E.  H.  Goldstein,  E.  W.  Ballentyne  and  John  Mac- 

(Continued  on  page  16) 


Merlin  H.  Aylesworth,  president  of  the 
National  Broadcasting  Company,  was 
elected  president  of  Radio-Keith-Orpheuni 
Corporation,  succeeding  Hiram  S.  Brown, 
at  a  meeting  of  the  board  of  directors  of 
RKO,  late  Wednesday  afternoon.  Brown 
continues  with  RKO  as  a  member  of  the 
board  and  will  act  in  an  advisory  capacity 
to  Aylesworth. 

Other  executive  elections  were :  Benjamin 
B.  Kahane,  as  vice-president  of  RKO  and 
president  of  RKO  Radio  Pictures ;  Harold 
B.  Franklin,  president  of  Keith-Albee-Or- 
pheum  and  Orpheum  Circuit,  and  Joseph 
Plunkett  and  Phil  Reisman  as  vice-presi- 
dents of  Keith-Albee-Orpheum  and  Or- 
pheum Circuit. 

Coordinate  Activities 

These,  with  additional  executive  elections 
which  draw  into  RKO  figures  high  in  the 
parent  electrical  companies,  complete  the 
executive  reorganization  of  RKO  and  sub- 
sidiaries, and  coordinate  the  motion  picture, 
radio  and  theatre  activities  of  Radio  Cor- 
poration of  America  under  Aylesworth's 
direction,  with  the  future  executive  activi- 
ties centering  at  Radio  City. 

Aylesworth,  who  also  remains  president  of 
NBC",  assumed  his  new  duties  at  RKO  on 
the  morning  following  the  election.  He  also 
becomes  chairman  of  the  boards  of  RKO 
Radio  Pictures,  Keith-Albee-Orpheum  Cor- 
poration, and  Orpheum  Circuit.  David  Sar- 
noff, president  of  RCA,  was  re-elected  chair- 
man of  the  board  of  RKO  and  chairman  of 
its  executive  committee.  Owen  D.  Young, 
chairman  of  the  board  of  General  Electric, 
and  a  member  of  the  board  of  RKO,  was 
elected  a  member  of  the  executive  committee 
of  RKO.  Gerard  Swope,  president  of  Gen- 
eral Electric,  and  Andrew  W.  Robertson, 
chairman  of  the  board  of  the  Westinghouse 
Electric  and  Manufacturing  Company,  were 
elected  members  of  the  board  and  of  the 
executive  committee  of  RKO. 

Activities  Inter-related 

David  Sarnoff,  in  a  statement  issued  im- 
mediately following  the  meeting,  said : 

''The  activities  of  the  National  Broad- 
casting Company  in  the  field  of  entertain- 
ment are  so  inter-related  with  the  general 
entertainment  field  that  it  was  felt  the  re- 
quirements of  efficiency  and  economy  would 
be  served  by  the  coordination  of  both  enter- 
tainment interests  under  one  president. 

"Mr.  Aylesworth  has  been  a  member  of 
the  Radio-Keith-Orpheum  Corporation  board 
since  its  organization  and  is  intimately 
familiar  with  the  company's  policies  and 
activities.  Many  outstanding  entertainment 
features  as  well  known  on  the  theatrical 
stage  as  on  the  air  have  been  developed 
under  his  administration." 

Sarnoff  announced  the  completion  of  the 
(Continued  on  page  16) 


14 


MOTION    PICTURE  HERALD 


April    16,    193  2 


MEXICO  THEATRES,  HEAVILY  TAXED, 
FEAR  NEW  IMPOST  WILL  CLOSE  DOORS 


Industry  Unable  to  Adjust  Itself 
to  1,000  Per  Cent  Increase 
in  Import  Duties  Which  Is 
to  Go  Into  Effect  April  1 7 

By  JAMES  LOCKHART,  Mexico  City 

That  old  one  about  the  100  per  cent  cer- 
tainty of  death  and  taxes  goes  for  Mexico 
as  well  as  other  countries.  But,  in  that  land 
of  sunshine,  and  other  things,  there  obtains 
a  variation  of  the  second  half  of  the  venera- 
ble adage.  Exhibitors  in  Mexico  have  plenty 
imposts,  but  the  variation  thing  is  afforded 
by  the  uncertainty  as  to  new  levies  that  will 
be  handed  out. 

Every  now  and  then  the  municipal  and  na- 
tional governments  pounce  upon  the  motion 
picture  industry  as  a  fruitful  means  of  gar- 
nering more  shekels  for  their  coffers,  so 
much  so  that  taxes  now  constitute  one  of  the 
greatest  outlays  distributors  and  exhibitors 
in  the  land  immediately  south  of  the  Rio 
Grande  have  to  face. 

A  Heavy  Assessment 

Federal  and  civic  taxes  and  extra  levies 
cost  one  of  the  larger  first-run  Mexico  City 
houses  the  equivalent  of  $20,000  to  $25,000 
a  year.  That  slice  to  the  income  is  com- 
paratively small  for  a  big  house  in  a  first- 
class  American  city,  but  in  Mexico,  where 
business  is  necessarily  rather  limited,  it  is 
a  formidable  item.  An  idea  of  the  ratio  of 
customers  to  population  in  Mexico  is  afford- 
ed by  the  fact  that  the  national  capital,  which 
has  a  few  thousand  more  than  1,000,000  in- 
habitants, or  one-sixteenth  of  the  Republic's 
population,  musters  but  about  80,000  men, 
women  and  children  to  whom  exhibitors  may 
reasonably  look  for  support.  The  great  bulk 
of  this  picture  public  attend  the  picture 
houses  once  a  week.  Admission  charges  in 
Mexico  have  to  be  comparatively  low.  The 
highest  that  first-run  theatres  can  charge 
for  ordinary  pictures  is  a  top  of  around  35 
cents  for  the  orchestra,  with  a  40  to  50  cent 
maximum  for  the  same  locality  for  super- 
features.  The  important  neighborhood  houses 
dare  not  charge  more  than  30  cents  Sundays 
and  20  cents  other  days. 

The  federal  government  collects  10  per 
cent  of  gross  receipts  at  the  end  of  each  day, 
seven  days  a  week.  It  wants  its  money  al- 
most as  soon  as  the  coins  trickle  into  the 
box  offices.  When  the  treasurers  count  the 
day's  receipts,  up  bobs  a  collector  from  the 
national  government  treasury  department. 

The  houses  have  to  pay  a  substantial  land 
tax,  too.  And  now  there  is  a  new  and  rather 
funny  assessment,  which  has  been  figured 
out  by  the  Mexico  City  civic  authorities. 
The  municipal  law  demands  that  an  in- 
spector, to  ascertain  that  everything  is  be- 
ing conducted  in  full  accordance  with  the 
regulations,  is  assigned  to  each  motion  pic- 
ture theatre.  The  new  levy  consists  of  each 
exhibitor  being  obliged  to  pay  the  daily  sal- 
ary of  this  inspector,  and  20  per  cent  of  that 
amount  besides  to  cover  collection,  bookkeep- 
ing and  other  costs.    The  pay  of  the  in- 


spectors varies  from  the  equivalent  of  $2.10 
to  $2.60  a  day.  according  to  the  calibre  of 
the  house  in  which  he  officiates. 

And  Now  the  Last  Straw 

While  these  accumulated  imposts  cut  heav- 
ily into  the  exhibitors'  revenues,  another 
and  more  serious  is  in  the  offing  for  all  con- 
cerned with  the  industry  in  Mexico.  This 
is  a  measure  which  was  created  last  fall  and 
provides  for  increasing  the  import  levies  on 
all  films  and  discs  in  languages  other  than 
Spanish  from  around  $2.50  the  kilo  to  some 
$25  for  that  amount.  The  idea  of  this  1,000 
per  cent  boost  in  these  import  duties  is  to 
protect  the  infant  Mexican  motion  picture 
production  industry  and  to  give  right-of- 
way  to  "talkies"  and  silents  in  the  official 
language  of  the  country.  Effectment  of  this 
drastic  measure  was  postponed  until  April 
21  by  President  Pascual  Ortiz  Rubio  after 
a  group  of  representatives  of  importers,  dis- 
tributors and  exhibitors  had  waited  upon 
him.  The  postponement  was  granted  to  give 
the  industry  an  opportunity  to  adjust  itself 
to  the  proposition. 

It  seems  that  the  industry  has  not  been 
able  to  do  that,  and  in  the  opinion  of  those 
in  the  industry  in  Mexico  City  there  is  but 
scant  hope  that  the  government  will  recon- 
sider this  measure :  instead,  they  expect  to 
be  fully  enforced  on  and  after  April  21.  In- 
dustry members  contend  that  such  an  ele- 
vation of  import  levies  will  prohibit  the  en- 
trance of  anything  not  in  Spanish  into 
Mexico  and  as  screen  entertainment  in  that 
tongue  is  much  in  the  minority,  effectment 
of  the  statute  will  force  the  closing  of  prac- 
tically all  Mexican  film  houses. 


Martha  Hays,  Sister  of  MPPDA 
President,  Dies  in  Hollywood 

Miss  Martha  Hays,  sister  of  Will  H. 
Hays,  died  on  Tuesday  at  Hollywood  where 
she  had  gone  to  live  two  years  ago,  from 
the  Hays  homestead  at  Sullivan,  Indiana. 

Miss  Hays  was  58  years  old  and  was  the 
only  sister  of  the  MPPDA  president.  She 
died  at  the  Good  Samaritan  Hospital,  of 
complications  which  followed  a  major  opera- 
tion. For  22  years  Miss  Hays  was  associ- 
ated with  her  brothers,  Will  and  Hinkle,  in 
the  law  firm  of  Hays  and  Hays  at  Sullivan. 


Canada  Adopts  Standard 
Contract;  Only  Few  Changes 

A  modified  form  of  standard  exhibition 
contract  for  Canada  was  finally  adopted  this 
week  at  a  conference  in  Toronto  which  ter- 
minated a  series  of  several  meetings  in  re- 
cent weeks.  The  work  of  revision  was 
undertaken  shortly  after  the  handing  down 
of  the  judgment  by  Justice  Garrow  in  the 
"combines"  trial,  in  which  judgment  the 
principle  of  arbitration  was  upheld.  There 
are  no  drastic  changes  in  the  new  contract 
form. 


$15,200,000  Claim 
Filed  by  Fox  Unit 
Against  Caumont 

An  echo  to  the  important  Gaumont-Fox 
deal  of  a  few  years  ago  was  heard  in  Lon- 
don this  week  when  Fox  Film  Corporation 
and  the  United  American  Investment  Cor- 
poration issued  a  writ  in  England  seeking 
recovery  from  the  Gaumont  British  holding 
company  of  approximately  £4,000,000  (about 
$15,200,000  at  the  present  rate  of  exchange), 
which  was  contributed  by  Fox  in  financing 
and  investing  in  shares  of  Gaumont  British 
about  three  years  ago.  The  claim  is  under- 
stood to  be  based  on  a  misunderstanding 
over  contractual  terms  between  the  Gau- 
mont interests  and  Fox  and  the  investment 
corporation. 

Action  of  the  Fox  interests  was  disclosed 
from  London  on  Wednesday  and  up  to  press 
time  no  one  at  the  Fox  home  office  in  New 
York  was  aware  of  the  claim  having  been 
filed. 

The  defendants  are  a  private  holding  com- 
pany and  Isidore  Ostrer,  president  of  the 
Gaumont  British  Picture  Corporation.  Both 
are  being  sued  as  members  of  the  Metropo- 
lis and  Bradford  Trust,  which  was  estab- 
lished several  years  ago  after  an  agreement 
with  the  Fox  interests.  The  trust  acquired 
3,105,000  of  the  5,000,000  shares  in  the  Gau- 
mont British  Picture  Corporation,  but  sole 
voting  rights  were  vested  in  10,000  A  shares 
of  the  trust. 

Brown  Is  Gallup's  Successor  at 
Columbia;  Gallup  With  Agency 

George  Brown,  formerly  with  Fox  and 
RKO  in  the  theatre  department,  has  been 
appointed  advertising,  publicity  and  exploita- 
tion director  at  Columbia,  succeeding  Bruce 
Gallup,  resigned,  who  next  week  joins  Dona- 
hue and  Coe,  Inc.,  advertising  agency  han- 
dling national  advertising  for  MGM,  Fox, 
the  Loew  and  Fox  theatres  and  the  Roxy 
theatre. 

The  Donahue  and  Coe  agency,  headed  by 
Edward  Churchill,  has  made  other  additions 
to  the  personnel,  including :  E.  M.  Ahl- 
strand,  formerly  with  Lawrence  Fertig 
Agency ;  George  R.  Titus,  formerly  at  Lord 
and  Thomas  &  Logan;  Fred  Waters,  for- 
merly at  the  J.  P.  Miller  advertising  agency ; 
Oliver  A.  Kingsbury  of  the  Brearley  adver- 
tising agency;  William  Williams,  of  First 
National  and  later  at  Lord  and  Thomas  & 
Logan ;  Frank  Droesch,  former  Pathe  artist. 


Coast  Cameramen  Elect 

American  Society  of  Cinematographers, 
at  the  annual  meeting  this  week  at  Holly- 
wood, re-elected  John  Arnold  president ;  Ar- 
thur Miller  and  Erank  Good  vice-presidents, 
and  Elmer  Dwyer,  treasurer. 


April    16,  1932 


MOTION    PICTURE  HERALD 


15 


PARAMOUNT  COSTS  CUT  11  MILLION; 
HOLDERS  TO  VOTE  ON  STOCK  PLAN 


Six  Blocks  of  Stock,  Each  1 08,- 
000  Shares,  for  Six  Months 
Service,  Set  Aside  for  Pur- 
chase  by   Chief  Executives 

Operating  costs  of  Paramount  Publix 
Corporation  and  subsidiaries  are  now  $11,- 
000,000  per  annum  less  than  one  year  ago. 
Results  of  operating  economies  by  the  man- 
agement and  details  of  a  new  stock  plan  for 
employees,  intended  to  maintain  "organiza- 
tion morale,"  are  made  known  by  Adolph 
Zukor,  president,  in  a  letter  to  stockholders. 

The  company's  annual  meeting  is  sched- 
uled to  be  held  at  headquarters  in  New  York 
on  Tuesday,  April  19,  at  noon,  when  new 
directors  will  be  elected.  Stockholders  will 
vote  on  the  action  of  the  board  of  directors 
in  authorizing  the  proposed  employees'  stock 
plan  and  they  will  also  act  on  a  proposal 
to  change  the  presently  authorized  4,000,000 
shares  of  no  par  common  into  4,000,000 
shares  with  a  par  value  of  $10.  Stockholders 
of  record  of  April  4  will  be  entitled  to  vote. 

Zukor  Points  to  Economies 

In  outlining  the  nature  of  the  proposed 
stock  plan  for  employees,  and  of  other  busi- 
ness to  be  voted  upon  at  the  forthcoming 
meting,  Zukor  said  to  stockholders : 

"Recently  there  was  mailed  to  you  the 
consolidated  balance  sheet  and  profit  and  loss 
account  of  the  corporation  for  the  fiscal  year 
ending  December  26,  1931.  The  results  show 
a  net  profit  for  the  year  of  $6,345,488,  equal 
to  $2.02  per  share.  The  motion  picture  in- 
dustry, in  common  with  practically  all  other 
business,  suffered  a  drastic  decline  in  gross 
revenues  during  the  year.  Anticipating  this 
decline  in  gross,  the  executives  of  the  cor- 
poration entered  upon  a  policy  of  stringent 
retrenchment  and  expense  reduction  in  the 
early  part  of  1931.  Pursuant  thereto,  sala- 
ries of  all  employees  of  the  corporation  and 
its  subsidiaries  were  substantially  reduced 
on  June  1,  1931,  making  in  the  aggregate 
a  difference  in  salary  expense  of  approxi- 
mately $2,000,000  annually.  On  January  1, 
1931  an  additional  salary  cut  was  made 
amounting  to  approximately  $300,000  an- 
nually. Many  of  the  officers  and  employees 
whose  salaries  were  thus  reduced  were  im- 
portant factors  in  the  management  of  the 
corporation  and  were  under  contract  for  a 
period  of  years.  These  executives,  together 
with  the  rank  and  file  of  the  employees,  ac- 
cepted the  reductions  with  a  fine  spirit  of 
loyalty  and  have  given,  without  stint,  their 
best  efforts  to  the  organization.  Other  re- 
ductions in  the  operating  expenses  of  the 
corporation  and  its  subsidiaries  have  been 
made,  so  that  at  the  present  time  the  cor- 
poration is  conducting  its  business  on  a 
basis  upon  which  its  total  operating  ex- 
penses are  approximately  at  the  rate  of 
$11,000,000  per  annum  less  than  they  were 
last  year  at  this  time. 

A  Profit-Sharing  Plan 

"In  the  opinion  of  the  board  of  directors 
it  would  be  of  great  benefit  to  the  corpora- 
tion in  maintaining  organization  morale  to 


provide  that  the  employees  (who  have  made 
and  are  making  these  sacrifices,  in  addition 
to  having  lost  large  sums  of  money  in  the 
purchase  of  the  capital  stock  of  the  corpora- 
tion at  $52  per  share  upon  the  employees' 
stock  purchase  plan  authorized  by  the  stock- 
holders several  years  ago)  be  compensated 
to  some  extent  in  proportion  to  the  future 
success  of  the  corporation.  With  this  in 
view,-  the  board  of  directors  has  appointed 
a  committee  of  its  members  to  work  out  a 
profit-sharing  plan  for  employees  of  the  cor- 
poration and  its  subsidiaries. 

"Subject  to  approval  by  the  stockholders, 
employment  contracts  are  being  entered  into 
with  some  of  the  principal  executives  of  the 
corporation,  who  will  not  participate  in  the 
profit-sharing  plan,  under  which  six  blocks 
of  stock,  each  block  consisting  of  a  total  of 
108,000  shares  for  all  such  executives,  will 
be  set  aside,  one  block  for  each  six  months' 
service  between  January  1,  1932,  and  De- 
cember 31,  1934,  for  issue  to  such  execu- 
tives on  payment  by  them  in  cash  of  $15, 
$18,  $21,  $24,  $28,  and  $32  per  share  for  the 
respective  blocks.  The  right  of  each  execu- 
tive to  take  up  his  respective  share  of  each 
block  extends  to  December  31,  1935,  but  is 
conditioned  upon  his  having  continued  in 
the  employ  of  the  corporation  during  the  six 
months'  period  for  which  each  block  is  re- 
served. Thus,  in  proportion  to  the  success 
of  these  officers  in  their  management  of  the 
corporation,  they  will  be  able  to  take  up 
stock  of  the  corporation  upon  making  cash 
payments  which  may  be  less  than  market 
prices  then  prevailing,  but  which  are  very 
greatly  in  excess  of  the  present  market 
prices,  such  cash  payment  in  respect  of  the 
first  block  being  more  than  twice  the  pres- 
ent market  price. 

Stock  Change  Proposal 

"Some  of  the  officers  with  whom  these 
contracts  have  been  made  have  heretofore 
had  contracts  by  which  they  were  entitled  to 
receive,  as  part  of  their  compensation,  a 
percentage  of  the  profits  of  the  corporation. 
Upon  approval  of  the  new  contracts,  these 
officers  will  surrender  all  future  rights  under 
the  prior  profit-sharing  contracts. 

"It  is  further  proposed  to  change  the 
shares  of  the  stock  of  the  corporation  from 
shares  without  par  value  to  shares  having 
a  par  value  of  $10,  which  will  result  in  an 
aggregate  outstanding  capital  stock  of  ap- 
proximately $33,000,000.  This  amount  is 
materially  less  than  both  the  present  capital 
of  the  corporation  and  what  the  directors 
believe  to  be  the  intrinsic  value  of  the 
shares,  and  hence  the  proposed  change  will 
create  a  substantial  corporate  surplus.  It 
will,  in  addition,  reduce  the  amount  of  the 
stock  transfer  tax  payable  by  stockholders 
on  sales  of  stock  of  the  corporation. 

"A  vote  of  two-thirds  of  the  capital  stock, 
represented  either  in  person  or  by  proxy, 
is  required  to  make  the  change  in  capitaliza- 
tion from  no  par  to  par  value  stock  and  I, 
therefore,  urge  that  if  you  cannot  be  pres- 
ent in  person,  you  sign  and  immediately  re- 
turn the  enclosed  proxy  for  the  annual  meet- 
ing, at  which  meeting  the  matters  mentioned 
in  the  proxy  will  be  considered  in  addition 
to  the  usual  formal  business  of  the  meeting." 


Wanger  Sees  New 
"Sophistication" 
Coming  to  Screen 

A  new  type  of  sophistication  is  destined 
for  the  screen.  "Sophistication,"  as  the  term 
is  known  in  the  film  industry,  is  killing  off 
box  office  values  and  will  have  no  part  in 
Columbia's  production  schedule.  Rather, 
the  "new  sophistication"  will  give  the  pub- 
lic an  insight  into  the  currents  and  cross- 
currents of  American  life. 

Walter  Wanger,  vice-president  of  Co- 
lumbia Pictures,  delivered  these  observa- 
tions while  in  Kansas  City  for  an  over- 
night stop  last  week  on  his  way  to  New 
York,  where  he  will  remain  for  two  weeks 
before  returning  to  the  Coast.  He  had  been 
in  Hollywood  for  five  weeks  discussing  pro- 
duction with  President  Harry  Cohen. 

Wanger  is  extremely  enthusiastic  about 
his  company's  production  plans.  He  is  fear- 
ful of  the  word  "sophisticated."  "I  think 
that  word  will  drive  thousands  away  from 
the  box  office,"  he  said,  "because  it  has 
been  misused  so  grossly  by  theatrical  inter- 
ests. 'Sophisticated'  has  come  to  mean  a 
certain  atmosphere  of  too  many  fish  forks 
and  too  well-fitted  dress  suits.  It  has  come 
to  mean  a  play  in  which  two  people  who 
are  worried  over  a  hanging,  spend  their 
time  talking  about  Greek  verse.  That  is 
not  'sophisticated'  but  affected.  The  public 
is  sick  of  it  because  it  is  phony." 

Accordingly,  said  Wanger,  Columbia's 
production  schedule  calls  for  pictures  of  this 
type. 

Universal  Will  Make  Film  in 
Greenland,  Another  in  Straits 

Universal  plans  to  make  two  expedition- 
ary pictures  this  year,  one  in  Greenland 
and  the  other  in  the  Malay  Peninsula.  Carl 
Laemmle  is  outfitting  an  Arctic  ship  at  Co- 
penhagen for  the  Arctic  expedition,  which 
will  be  directed  by  Dr.  Arnold  Franck,  who 
is  on  his  way  to  the  Coast  to  confer  with 
Laemmle.  The  film  is  tentatively  titled  "Ice- 
berg." The  Danish  government  will  co- 
operate. 

The  Malay  expedition  will  be  under  the 
direction  and  supervision  of  Wong  Welles- 
ley,  whose  novel,  "Pagan  River,"  will  be 
adapted  for  the  screen.  The  expedition 
is  expected  to  leave  Universal  City  about 
June  1. 

Johnson  To  Handle  Foreign 

Sale  of  Principal  Feature 

E.  Bruce  Johnson,  for  some  years  foreign 
manager  of  First  National  Pictures,  Inc., 
has  been  signed  by  Principal  Distributing 
Corporation,  to  handle  the  foreign  rights  to 
Zane  Grey's  film,  "South  Sea  Adventures." 


16 


MOTION    PICTURE  HERALD 


April    16,  1932 


AYLESWORTH  ELECTED 


(Continued  from  page  13) 

.executive  reorganization  of  RKO  in  the  fol- 
lowing statement: 

"'With  the  recent  appointments  of  David 
O.  Selznick  ~as  "production  head  at  the  Holly- 
wood studios  of  the -company;  Martin  Beck- 
in  charge  of  vaudeville  operations;  Ned  E. 
Depinef  m  charge  of  sales  and-  distribution 
of  pictures ;  Phil  Reisrnan  in  charge  of  pic- 
ture buying;  Robert  F.  Sisk  in  charge  of 
advertising  and  publicity,  and  Courtland 
Smith,  president  of  Pathe  New*,  the  action 
taken  by  the  board  today  completes  the  re- 
organization of  the  executive  personnel 
undertaken  after  the  financial  reorganization 
of  the  company  was  approved  by  stock- 
holders in  December,  1931." 

Following  is  a  condensed  record  of  the 
•career  of  the  new  president  of  RKO: 

Merlin  Hall  Aylesworth,  President,  National 
Broadcasting  Company ;  b.  Cedar  Rapids,  Iowa, 
.  Julv  19,  1880 ;  s.  Barton  Orville  and  Georgia 
(Shores);  LLB  University  of  Denver  1908: 
attended  Colorado  Agriculture  College,  Uni- 
versity of  Colorado,  University  of  Wisconsin, 
Denver  University,  Columbia  University 
(N.Y.)  ;  m.  Blanche  Parrett,  Oct.  ll),  1909; 
children — s.  Barton  Jerome;  d.  Dorothy.  Prac- 
ticed law  Fort  Collins,  Colo,  from  1908  to  1914 : 
Chairman  Colorado  Public  Utilities  Commission 
1914  to  1918;  Executive,  Utah  Power  and  Light 
Company,  Salt  Lake  City,  1918  to  1919;  Manag- 
ing Director,  National  Electric  Light  Associa- 
tion, 1919  to  1926;  President,  National  Broad- 
casting Company  1926   ;  Christian  Church: 

Sigma  Chi  fraternity  (Wise);  clubs:  Lotus 
Club  (N.  Y.)  ;  Metropolitan  (N.  Y.' ;  Engineers 
(N.  Y.);  Railroad  (N.  Y.)  ;  Pelham  Countrv 
Club  (N.  Y.)  ;  St.  Andrews  Golf  Club  (N.Y.)  ; 
North  Hempstead  Golf  Club  (N.  Y.)  ;  Director, 
Electric  Power  and  Light  Company ;  Cities 
Service  Company  National  Broadcasting  Com- 
pany ;  Federal  Light  and  Traction  Company ; 
Irving  Trust  Company ;  Radio-Keith-Orpheum 
Corporation.  Home — £12  Park  Avenue,  New 
York  City ;  Office,  National  Broadcasting  Com- 
pany Building,  711  Fifth  Avenue,  New  York 
City. 

See  Goodman  Promotion 

Among  the  collection  of  biographies  and 
photographs  of  executives  who  figure  in  the 
new  RKO  alignment  were  included  those 
of  Maurice  Goodman,  a  veteran  member  of 
the  RKO  legal  department.  The  inclusion 
strengthened  the  belief  that  Goodman  will 
be  named  to  succeed  B.  B.  Kahane  as  gen- 
eral counsel  for  RKO,  an  appointive  office, 
in  the  near  future,  although  mention  of  the 
attorney  was  not  made  in  the  official  an- 
nouncement of  the  company. 

Aylesworth,  who  was  at  his  RKO  desk 
at  10  a.  m.,  on  the  morning  following  the 
meeting  at  which  he  was  elected  president, 
expressed  confidence  in  the  opportunities 
afforded  by  the  coordination  of  radio,  pic- 
ture and  theatre  enterprises. 

"The  coordination  of  radio  broadcasting, 
stage  and  screen  entertainment  is  logical 
and  highly  desirable,"  he  said.  "They  are 
naturally  associated  and  each  will  benefit 
the  other. 

"While  the  National  Broadcasting  and 
Radio-Keith-Orpheum  Corporations'  organi- 
zations will  be  entirely  separate,  there  is  a 
great  opportunity  to  coordinate  these  two 
forces  in  meeting  the  demands  of  the  public." 

"Radio  City,  at  Rockefeller  Center  now 
under    construction,"    he    continued,  "will 


contain  the  largest  and  most  complete  radio 
broadcasting  headquarters  in  the  world. 
Twenty-seven  studios  and  offices  will 
occupy  500,000  square  feet  in  the  main 
Radio  Building,  seventy  stories  in  height." 

Asher  Levy  has  been  appointed  supervis- 
ing director  of  the  30  theatres  in  the  Chi- 
cago and  Omaha  divisions  of  RKO.  Charles 
Koerner  is  now  Southern  division  manager, 
at  Dallas.  RKO  plans  to  experiment  with 
a  straight  film  policy. 

RKO  will  present  exclusive  first-runs  of 
at  least  15  Soviet  films  at  the  RKO  Cameo, 
New  York,  in  a  deal  with  Amkino. 

Word  also  came  from  Hollywood  late 
Wednesday  that  announcement  had  been 
made  by  David  O.  Selznick,  production 
chief,  indicating  the  abandonment  of  the 
supervisory  system  of  making  pictures  and 
the  further  announcement  that  a  complete 
reorganization  of  the  production  staff  would 
be  made.  Selznick  said,  "The  tendency  now 
is  for  closer  contact  between  producer  and 
director  and  writer  without  the  middle  ex- 
ecutive. This  is  no  reflection  upon  the  ca- 
pabilities of  men  holding  supervisory  posts." 

Effective  within  a  week,  Pandro  Berman 
will  assist  Selznick,  Edward  J.  Montagne 
>vill  become  scenario  editor,  Kenneth  Mac- 
Gowan  story  editor.  Harrv  Joe  Brown  has 
resigned  and  will  join  Charles  R.  Rogers. 
Willis  Goldbeck  and  Tames  K.  McGuiness 
are  given  writing  assignments. 


Radio  Comes  to  Screenland, 
And  Adventures  Enroute 

(Continued    from    page  13) 
Aloon.      Frank   Kennedy   assumes   part  of  Ballen- 
tyne's    sales  duties. 
Leon  Bamberger  joins  home  office  staff  for  sales  pro- 
motional work  plans  for  President  Schnitzer. 
Lynn  Shores  replaces  G.  Rex  Bailey  as  casting-  di- 
rector in   Hollywood,   with   Bailey   occupying  com- 
bined studio  business-financial  post. 
WEEK  BEGINNING  FEBRUARY  13— 
Charles  Rosenzweig  resigns  as  general  sales  manager 
and    vice-president    to    become    sales    director  of 
Columbia. 

Resignation  of  Jack  Hess  as  advertising-publicity  of 
RKO's  theatre  division  brings  complete  shakeup  in 
that  department,  with  Eli  M.  Orowitz  in  charge 
and  W.  H.  Adler  his  assistant. 

Radio-Keith-Orpheum  consolidated  balance  sheet 
shows  assets  of  $139,014,980. 

WEEK   BEGINNING  FEBRUARY  20— 

Uncertainties  which  existed  for  several  months  are 
clarified  by  a  series  of  developments,  as  follows: 
1.  Hiram  Brown  emerged  with  a  vote  of  confidence 
of  board  of  directors,  restored  in  complete  author- 
ity as  chief  operating  executive  of  RKO.  2.  David 
Sarnoff  announces  discussions  with  Sidney  Kent 
"have  terminated."  3.  Schnitzer  resigns  as  presi- 
dent of  RKO- Radio.  4.  Annuoncement  is  made  of 
appointment  of  Harold  B.  Franklin  to  executive 
advisory  post.  5.  Martin  Beck  becomes  general 
manager  of  RKO  vaudeville  division.  6.  Jules  Levy 
transferred  from  film  buyer  for  theatres  to  dis- 
tribution department. 

WEEK  BEGINNING  FEBRUARY  27— 

Ned  Depinet,  vice-president  in  charge  of  distribution, 
assumes  part  of  Schnitzer's  duties. 

Dan  Dougher  resigns  as  RKO's  purchasing  agent 
and  Captain  Harold  Auten  is  retired  as  foreign 
representative. 

George  Godfrey  appointed  an  executive  in  theatre 
division. 

WEEK  BEGINNING  MARCH  5— 

Jerome  Safron  resigns  as  Eastern  sales  manager  to 
join  Columbia. 

RKO  reports  net  loss  of  $5,660,770  for  1931;  theatre 
division   showed  higher  returns  than  in  1930. 

G.  Rex  Bailey  resigns  as  studio  business  manager. 

WEEK  BEGINNING  MARCH  12— 

Robert  Sisk  engaged  to  head  advertising-publicity-ex- 
ploitation of  all  RKO  departments. 

WEEK  BEGINNING  MARCH  19— 

Receivership  suit  dismissed  at  Baltimore. 

Phil  Reisrnan  joins  RKO  as  general  manager  of  film 
booking  for  RKO  theatres. 

Charles   Richards  joins  studio  as  casting  director. 

Hy  Daab  resigns  from  advertising  department. 

RKO  stockholders,  at  meeting  at  Baltimore,  vote  to 
reduce  capital  from  $19.94  a  share  to  $10  per  share 


Canadian  Official 
Starts  a  Crusade 
Against  U.  S.  Films 


Calling  upon  the  Orange  Order  to  rise  in 
defense  of  Canada  against  the  propaganda 
of  banditry  and  corruption  as  depicted  in 
American  pictures.  Attorney  General  W.  H. 
Price  of  Ontario  opened  in  Toronto  this 
week  an  official  crusade  against  the  insidi- 
ous influence  of  American  films.  He  de- 
clared the  American  film  influence  as 
threatening  the  very  foundation  of  all  ideals 
held  dear  by  the  Canadian  people. 

Price  declared  the  situation  extremely  se- 
rious and  said  Canadians  must  be  roused 
to  a  sense  of  peril  from  this  film  propa- 
ganda. He  said,  however,  he  was  not  re- 
flecting on  those  who  show  American  films 
because  there  were  practically  no  others  to 
show. 

Price  said :  "We  are  seeing  a  new  era  in 
the  medium  of  transmission  of  ideas  and 
thoughts  and  the  most  insidious  influence  is 
the  motion  picture.  The  scenes  do  not  por- 
tray our  national  life,  our  institutions,  our 
public  figures,  but  show  life  and  actions  of 
a  foreign  country." 

Price  referred  to  "chaotic  conditions  in 
the  States,"  the  graft  and  corruption  there, 
and  the  breaking  down  of  the  administra- 
tion of  justice  and  compared  that  with  the 
soundness  and  stability  of  Canadian  life, 
now  threatened.  He  caustically  declared : 
"One  would  think  from  seeing  American 
films  that  murder  and  corruption  were  the 
only  things  existing  south  of  the  line.  I 
hope  to  God  we  won't  have  American 
ideals  and  thoughts.  Sometimes  I  think  the 
three  great  institutions,  school,  church  and 
press  have  been  chiselled  away  by  talkies. 
Are  we  going  to  be  an  adjunct  of  the 
American  people  taking  our  cue  from  them. 
I  never  see  a  film  but  what  it  contains 
shooting,  excessive  use  of  liquor  and  im- 
morality. Our  parliamentary,  religious  and 
educational  institutions  must  be  safeguarded. 
We  must  not  allow  them  to  be  corrupted." 

Toronto  newspapers  gave  prominent 
space  to  the  declaration.  Mayor  Stewart 
of  Tororito  said:  "I  think  the  people  of  the 
Dominion  owe  an  everlasting  debt  of  grati- 
tude  to   the   attorney  general." 


on  common,  and  to  reduce  directorate  from  23  to 
19  managers.  Joseph  Bower,  DeWitt  Millhauser 
and  Frederick  Strauss  elected  to  board. 

WEEK  BEGINNING  MARCH  26— 

Hiram  Brown  announces  appointment  of  B.  B.  Ka- 
hane, vice-president  and  general  counsel,  to  higher 
executive  post  which  gives  him  guidance  of  draft- 
ing of  next  season's  program.  Kahane  departs  for 
Hollywood  studios.  Brown  says  move  is  intended 
to  give  him  "more  time  to  other  matters." 

RKO    music    department  abandoned. 

WEEK  BEGINNING  APRIL  2— 

Reorganization  of  sales  department  again  announced 
as  having  been  completed. 

Watterson  Rothacker  joins  company  as  supervisor  of 
business    activities    at  Hollywood. 

Arnold  Van  Lear  and  W.  H.  Adler  resign  from  home 
office   publicity  department. 

Jules  Levy  realigns  entire  sales  staff,  including 
managers  and  salesmen  and  division  representatives. 

WEEK   BEGINNING  APRIL  9— 

Merlin  H.  Aylesworth,  head  of  National  Broadcasting 
Company,  is  elected  president  of  Radio-Keith-Or- 
pheum and  chairman  of  Keith- Albee-Orpheum  and 
Orpheum  Circuit. 

Brown  continues  as  member  of  board  and  in  ad- 
visory capacity. 

B.  B.  Kahane  becomes  president  of  RKO  Radio  Pic- 
turse,  as  well  as  vice-president  of  RKO. 

Harold  B.  Franklin  is  named  president  of  K-A-O 
and  Orpheum. 

Joseph  Plunkett  and  Phil  Reisrnan  vice-presidents  of 
K-A-0  and  Orpheum. 


April    16,  1932 


MOTION    PICTURE  HERALD 


17 


THE  CAMERA  REPORTS 


ARTISTS  TO  PRODUCE.  M.  C.  Levee,  president  of  the 
newly  formed  Screen  Guild,  and  two  of  its  members,  Carole 
Lombard  and  Frances  Dee,  prominent  screen  players.  The 
Screen  Guild,  patterned  after  the  New  York  Theatre  Guild, 
will  produce  films  of  special  appeal.  [Acme  photo] 


MR.  LLOYD  ENTERTAINS.  Harold  Lloyd,  guiding  genius 
of  the  Harold  Lloyd  Corporation,  producer  of  comedies 
starring  Harold  Lloyd,  as  the  host  recently  to  Jess  Harper, 
head  of  athletics  at  Notre  Dame  University,  on  the  set 
for  "Movie  Crazy,"  the  comedian's  new  production. 


FOX  OFFICIAL.  Leonard  A. 
Woolams,  who  has  been  named 
vice-president  of  Fox,  in 
charge  of  West  Coast  finance. 

HOME  PORT.  (Left)  Jack  L. 
Warner,  vice-president  of  War- 
ner Brothers  in  charge  of  pro- 
duction, as  he  arrived  the  other 
day  from  England. 

MRS.  SARNOFF  RETURNS. 
David  Sarnoff,  president  of 
RCA,  and  chairman  of  RKO, 
greeting  his  wife  on  her  return 
from  Europe.  [Int.  News] 


18 


MOTION    PICTURE  HERALD 


April    16,  19 


NEW  SCREEN  PERSONALITY.  Zita  Johann, 
player  of  prominence  on  the  New  York  stage, 
who  has  been  signed  by  David  O.  Selznick, 
executive  vice-president  of  RKO.    She  wi 
leave  New  York  for  Hollywood  next  month. 


UPWARD.  Goes  Rockfeller  Center,  New 
York  development  in  which  RCA  entertain- 
ment activities  are  closely  interested. 
Shown  above  is  the  raising  of  the  300-ton 
proscenium  truss  for  the  Music  Hall. 


SIGHTLESS  ACTORS.  Pupils  of  the  Braille  School  in  Los  Angeles,  institution  for 
the  blind,  as  they  appear  with  Irene  Dunne  as  their  teacher  in  RKO  Radio's 
production  of  Fannie  Hurst's  novel,  "Symphony  of  Six  Million."  The  sightless 
youngsters,  it  is  reported,  performed  well  before  the  camera. 


CLOSE-UP.  A  new  and  intimate  study 
of  fetching  Doris  McMahon,  who  was 
given  a  featured  role  in  Warner 
Brothers'  "The  Tenderfoot." 


April    16,    193  2 


MOTION    PICTURE  HERALD 


19 


SCREENWARD.  Sheila  Terry,  a  brand  new 
Warner  Brothers  player,  shown  making  her 
first  stop — Hollywood — on  her  way  to  a  film 
career,  prepared  for  by  stage  experience  in 
New  York  (following  a  Minnesota  girlhood). 


ACTION.  Some  fast  timing  by  both  dog 
and  camera  as  Pete,  the  funny-eyed  pooch 
of  the  Roach-M-G-M  "Our  Gang"  com- 
edies, is  sent  through  the  hoop  by  his 
owner,  Harry  Lucenay. 


UNDER  CONTRACT.  Lysle  Talbot, 
former  actor  on  the  New  York  stage, 
signed  by  Warner  Brothers  following 
his  work  in  "Love  Is  a  Racket." 


COMPOSITE  FLOWER.  And  quite  an  intricate  posey,  if  you  know  your  horti- 
culture. And  even  if  you  don't!  This  novel  display  of  symmetry,  photographic 
and  otherwise,  was  devised  at  Universal  between  scenes  of  "Night  World,"  with 
the  cooperation  of  12  dancers  therefrom. 


20 


MOTION    PICTURE  HERALD 


April     16,  1932 


TYINC-IN  SHORTS  WITH  FEATURES 
IS  LAWFUL,  LEGAL  OPINION  HOLDS 


Upheld  in  Appeals  Court  Deci- 
sion, !s  Conclusion;  Lightman 
Expresses  Hope  Distributors 
Won't  Take  Advantage  of  It 

Responsible  legal  opinion  holds  that  the 
tying-in  of  short  subjects  with  feature  sales 
is  pronounced  legal  in  the  U.  S.  circuit  court 
of  appeals  opinion  returned  last  week, 
which  ended  the  Federal  Trade  Commis- 
sion's block  booking  litigation  against  Para- 
mount. Differing  interpretations  of  the  fed- 
eral court's  opinion  induced  large  distribu- 
tors to  seek  the  advice  of  competent  counsel 
on  this  phase  of  the  block  booking  opinion, 
and  authoritative  advice  holds  that  applica- 
tion of  the  practice  rests  solely  on  the  choice 
of  individual  company  policy. 

"Although  the  appeal  court's  opinion  ob- 
viously is  based  on  a  state  of  facts  which 
did  not  embrace  the  sale  of  short  subjects," 
said  one  legal  authority,  "it  requires  only  a 
short,  logical  extension  of  legal  opinion  to 
find  that  shorts  and  features  could  be  sold 
together  legally,  and  that  distributors  could 
tell  exhibitors  to  'take  everything  or  nothing' 
and  be  within  their  legal  rights  in  doing  so. 
The  advisability  of  taking  advantage  of  this 
situation,  however,  is  purely  a  matter  of 
policy  for  individual  companies  to  decide." 

Lightman  Urges  Cooperation 

M.  A.  Lightman,  president  of  the  MP 
TO  A,  who  conferred  with  sales  executives 
last  week  on  relief  from  the  practice  of 
"tie-ins,"  voiced  the  hope  that  distributors 
would  not  take  advantage  of  the  new  situa- 
tion in  formulating  or  carrying  out  new 
sales  policies. 

"The  mere  fact  that  the  distributors  ap- 
parently have  the  decision  of  the  U.  S.  Court 
behind  them,"  said  Lightman,  "should  not 
lessen  our  chances  for  cooperation  in  regard 
to  the  sale  of  features  and  shorts  separately 
and  with  some  latitude  of  selectivity. 

"The  entire  structure  of  the  MPTOA," 
he  continued,  "is  founded  upon  the  principle 
that  even  though  we  may  from  time  to  time 
have  the  legal  right  to  combat  certain  so- 
called  distributor  or  circuit  evils,  we  have 
never  availed  ourselves  of  that  right,  but 
rather  have  always  contended  that  adjust- 
ments should  be  made  by  and  within  the  in- 
dustry itself.  By  the  same  token,  if  distribu- 
tors appreciate  that  sort  of  cooperation,  sure- 
ly when  the  situation  is  reversed  they  can 
ill  afford  to  take  advantage  of  it  and  merely 
say  that  they  are  within  their  legal  rights." 

Reports  Progress  Made 

Lightman  reported  that  progress  had  been 
made  in  obtaining  distributor  cooperation  to 
end  the  tying-in  practice,  which  he  described 
as  one  of  the  most  bitterly  assailed  policies 
discussed  at  the  recent  MPTOA  convention. 

Abram  F.  Myers,  general  counsel  of  Al- 
lied States  Association,  issued  a  statement 
describing  the  circuit  court  block  booking- 
opinion  as  "academic"  and,  criticizing  the 
Federal  Trade  Commission's  handling  of  the 
case,  said  that  it  would  be  made  the  subject 
of  an  inquiry  and  report  under  Senate  bill 


170,  authored  by  Senator  Smith  Wildman 
Brookhart. 

Myers'  description  of  the  opinion  as  "aca- 
demic" is  based,  he  says,  on  the  fact  that  the 
evidence  introduced  in  the  case  related  to 
conditions  prior  to  1925,  since  which  time 
changes  in  the  industry  have  been  of  suf- 
ficient significance  to  alter  the  entire  situa- 
tion. He  declares  "the  decision  removes  the 
last  obstacle  to  the  enactment  of  Senate  bill 
3770,  the  Brookhart  anti-block  booking  bill, 
since  there  is  no  further  hope  of  relief  from 
federal  agencies  under  existing  law  and  all 
who  are  interested  in  the  subject  must  now 
direct  their  efforts  towards  the  passage  of 
the  bill." 

Myers'  statement  was  taken  to  indicate 
that  Allied  does  not  believe  the  Federal 
Trade  Commission  will  appeal  the  case  to 
the  supreme  court.  The  commission  has  60 
days  in  which  to  apply  for  a  writ  of  cer- 
tiorari appealing  the  decision.  Officials  of 
the  commission  refused  to  comment  on  Al- 
lied's  criticism  of  the  handling  of  the  case. 

Iowa  Allied  Unit 
Asks  Arbitration 

The  Allied  Theatre  Owners,  through  a 
letter  written  by  Clifford  Niles  president 
of  the  Iowa  and  Nebraska  unit,  are  request- 
ing arbitration  again  in  Iowa.  The  letter 
asks  that  the  exchange  men  shall  form  an 
arbitrating  committee. 

When  the  Film  Board  arbitration  com- 
mittee was  in  effect  there  served  on  the 
board  three  exhibitors  and  three  exchange 
men.  Bill  Eddy,  who  was  secretary  and 
treasurer  of  the  MPTO  when  it  was  Iowa's 
only  theatre  men's  organization  and  for 
many  years  was  on  the  Film  Board  from 
his  theatre  at  Indianola,  Iowa,  said  he  not 
only  felt  that  the  exhibitors  were  favored 
by  the  Board  rulings  in  90  per  cent  of  the 
cases,  and  in  every  case  where  the  ex- 
change men  could  possibly  do  so,  but  that 
also  a  score  of  Iowa  theatres  would  have  to 
close  because  they  could  not  bring  expensive 
suits  into  regular  court  in  many  cases  which 
easily  could  be  settled  by  arbitration. 

Screened  Opera  Production 

Begins  at  Florida  Studios 

The  Beecroft-Florida  Studios,  at  Tampa, 
has  engaged  the  San  Carlo  Opera  Company 
of  New  York,  with  75  members,  for  the  pro- 
duction of  five  grand  opera  productions.  The 
company  arrived  at  the  Davis  Island  studio 
last  week,  with  rehearsals  starting  at  once. 

The  first  production  will  probably  be  "The 
Barber  of  Seville."  Four  sound  stages  are 
in  the  course  of  construction  at  the  plant. 


Conclude  Management  Deal 

The  Duel  Amusement  Company,  Dallas, 
and  the  Griffith  Amusement  Company,  Okla- 
homa City,  have  concluded  a  working  ar- 
rangement whereby  Griffith  will  operate  two 
houses  which  Duel  recently  purchased  at 
Enid,  Okla. 


Program  Is  Set 
For  Washington 
SMPE  Convention 

The  Society  of  Motion  Picture  Engineers 
has  formulated  a  tentative  schedule  for  the 
semi-annual  meeting  to  be  held  at  Washing- 
ton, D.  C,  May  9  to  12,  at  the  Wardman 
Park  Hotel.  All  technical  sessions  and  film 
exhibitions  are  planned  for  the  Little  Thea- 
tre in  the  hotel.  The  banquet  and  dance  is 
scheduled  for  the  Gold  Room  on  the  eve- 
ning of  May  12.  W.  P.  Connery,  Massa- 
chusetts congressman,  will  be  master  of 
ceremonies  at  the  banquet. 

The  convention  will  be  opened  on  Mon- 
day, May  9,  with  an  address  of  welcome  and 
the  address  by  the  president,  Alfred  Gold- 
smith. On  Wednesday,  May  11,  the  con- 
vention will  adjourn  to  the  new  auditorium 
of  the  Chamber  of  Commerce,  where  various 
government  heads  will  address  the  .meeting. 
Various  papers  of  diversified  interest  are 
planned,  under  the  supervision  of  O.  M. 
Glunt,  chairman  of  the  papers  committee. 
W.  C.  Kunzmann  is  chairman  of  the  con- 
vention committee. 


Roxy  to  Address  SMPE 

S.  L.  (Roxy)  Rothafel  has  accepted  an 
invitation  to  address  the  spring  meeting  of 
the  SMPE,  to  be  held  in  Washington,  Mav 
9  to  12.  Rothafel  will  talk  on  "The  Ideal 
Theatre,"  perhaps  touching  on  Rockefeller 
Center. 


Exchange  Manager  Dead 

J.  J.  Patridge,  San  Francisco  branch  man- 
ager for  Paramount-Publix,  died  at  his  home 
there  on  Saturday,  of  heart  trouble.  Pat- 
ridge joined  the  company  in  1916  and  has 
been  in  charge  of  the  San  Francisco  ex- 
change since  1927. 


Publix  Promotes  Barr 

Maurice  F.  Barr,  district  manager  of  the 
New  Orleans  Saenger  theatres,  has  been  ap- 
pointed director  of  the  southwest  de  luxe 
division  of  Paramount-Publix.  Barr  will  be 
in  charge  of  houses  in  the  larger  Texas 
cities. 


University  Has  Camera  Branch 

The  University  of  Southern  California 
has  instituted  a  department  of  cinematog- 
raphy, including  an  experimental  motion 
picture  laboratory,  with  Boris  V.  Morkovin 
in  charge. 


Producing  Shorts  in  Color 

The  Motion  Picture  Service,  Inc.,  St. 
Petersburg,  Fla.,  is  producing  a  series  of 
one  and  two  reel  shorts  in  sound  and  color 
for  a  national  distributing  organization. 


April    16,  1932 


MOTION    PICTURE  HERALD 


2i 


NEW  FILMS  INCREASING  POTENTIAL 
AUDIENCE,  HAYS  TELLS  DIRECTORS 


New  Elements  of  Attendance 
Drawn,  Says  MPPDA  Presi- 
dent Reviewing  Progress  in 
Decade  of  Administration 

While  mass  appeal  must  always  remain 
the  first  consideration  of  producers,  new  pic- 
tures are  constantly  being  made  which  tend 
to  raise  the  standard  of  public  entertainment 
and  in  so  doing  increase  the  "potential"  mo- 
tion picture  audience,  Will  H.  Hays  says  in 
his  tenth  annual  report,  submitted  on  Tues- 
day to  the  directors  of  the  MPPDA.  The 
new  potential  audiences  are  regarded  by  Hays 
as  one  of  the  industry's  significant  assets 
for  the  future. 

The  report  reviews  the  progress  of  the 
industry  and  points  out  many  of  the  lessons 
learned  during  the  decade  of  Hays'  admin- 
istration. The  industry  was  the  only  one 
to  have  to  face  two  economic  revolutions  in 
the  space  of  three  years,  Hays  points  out. 
Advent  of  sound,  he  recalls,  required  virtual 
rebuilding  of  the  industry  and,  again  in 
1929,  the  depreciation  of  buying  power  af- 
fected all  business. 

New  Elements  of  Attendance 

"The  depression,  unemployment  and  fear 
for  the  future  undoubtedly  have  interfered 
with  the  regular  attendance  at  entertain- 
ment," the  Hays  report  says.  "However, 
survey  and  investigation  are  proving  that 
the  potential  motion  picture  audience  is  be- 
ing vastly  increased  by  new  elements  of 
attendance  drawn  to  motion  picture  theatres 
by  the  constantly  increasing  number  of  pic- 
tures that  are  raising  the  standard  of  public 
entertainment.  Whatever  further  readjust- 
ments in  production  and  distribution  costs 
may  have  to  be  accomplished  to  attain  the 
fullest  possible  prosperity  for  the  industry, 
the  inherent  stability  of  motion  picture  en- 
tertainment has  been  proven  as  never  be- 
fore." 

In  his  references  to  production  attempts 
which,  he  says,  "are  setting  entirely  new 
styles  in  mass  entertainment  and  drawing 
on  new  audience  strata,"  Hays  cites  specifi- 
cally "The  Man  Who  Played  God,"  "The 
Broken  Lullaby,"  "Arrowsmith"  and 
"Emma." 

Cannot  "Desert  Mass  for  Class" 

Although  more  and  more  pictures  are 
being  produced  upon  a  higher  standard  of 
entertainment  value,  according  to  the  re- 
port, this  does  not  mean  that  the  screen  as 
a  whole  "can  desert  mass  for  class,"  Hays 
sets  forth.  "The  screen  cannot  disregard 
practicalities  and  survive,"  he  says.  "The 
box-office  delivers  the  final  verdict  on  our 
product.  Certain  irreducible  production  and 
operating  costs  compel  the  screen  to  occupy 
the  broader,  not  the  narrower,  areas  of  enter- 
tainment. It  cannot  become  a  forum,  an 
academy  or  a  soap-box  and  continue  to 
command  universal  attendance.  Evangelism 
and  propaganda  are  not  its  appointed  pre- 
cincts." 

"Ours  is  not  an  endowed  institution,"  he 
continues.     "No    philanthropic    nets  are 


stretched  beneath  our  financial  structure  to 
underwrite  performances  which  are  over  the 
heads  of  the  average  audience." 

The  report,  which  maintains  a  note  of 
high  optimism  throughout,  hints  at  a  better 
and  more  kindly  appreciation  of  the  indus- 
try by  the  public  and  sincere  critics.  It 
comments  favorably  on  the  rehabilitation  of 
the  industry  where  it  has  been  affected  by 
national  depression  and  indicates  a  healthy 
condition  in  the  studios  just  visited  by  Hays. 
The  report  also  refers  to  the  increasingly  im- 
portant part  which  nontheatrical  pictures 
are  coming  to  play  in  the  industry.  A  sav- 
ing of  $1,000,000,000  in  ten  years  to  the 
American  taxpayer  may  result  from  the 
increased  efficiency  and  progress  in  public 
schools  being  effected  by  the  use  of  motion 
pictures  as  an  aid  to  teachers,  Hays  esti- 
mates in  the  report. 

Better  Public  Understanding 

Speaking  of  the  better  public  understand- 
ing of  the  industry,  Hays  told  the  directors 
that  "no  longer  do  those  conversant  with 
the  facts  and  honest  in  their  own  motiva- 
tion, question  either  our  bona  fides  or  the 
overwhelming  evidence  of  progress  achieved. 
Specific  constructive  criticism  of  specific 
pictures  we  shall  always  need,  but  general 
indictments  of  the  motion  picture  industry 
today  come  only  from  the  uninformed,  the 
malicious  or  those  who  wring  a  livelihood 
from  derogation." 

"In  the  national  rehabilitation  which  has 
been  in  progress  since  November,  1929," 
Hays  says,  "the  motion  picture  industry  has 
done  more  than  bear  its  own  share  of  grave 
industrial  problems.  Yet  there  is  no  occa- 
sion to  whine.  I  have  just  come  back  from 
the  center  of  production  and  I  know  that 
the  industry  has  weathered  the  storm ;  that 
we  are  meeting  the  demands  of  economy 
without  reducing  the  speed  of  progress." 

Mr.  Hays'  report  will  be  published  in 
three  installments,  of  which  the  following 
is  the  first.    Mr.  Hays  said. 

It  is  now  ten  years  since  we  adopted  the  policy 
of  self-regulation  and  began  to  develop  our  program. 

The  problems  confronting  us  involved  our  responsi- 
bilities to  our  stockholders,  to  the  20,000  exhibitors 
in  America,  to  our  foreign  customers  and  to  a 
weekly  world  audience  of  250,000,000  people,  who  were 
given  in  motion  pictures  the  entertainment  they  de- 
sired and  the  relaxation  they  required. 

Our  aims  are  set  forth  in  the  Articles  of  Incorpora- 
tion of  this  Association  filed  in  Albany,  New  York, 
in  March,  1922: 

"The  object  for  which  the  Association  is  created 
is  to  foster  the  common  interests  of  those  engaged 
in  the  motion  picture  industry  in  the  United  States 
by  establishing  and  maintaining  the  highest  pos- 
sible and  artistic  standards  in  motion  picture 
production ; 

"by  developing  the  educational  as  well  as  the 

entertainment  value  and  general  usefulness  of  the 

motion  picture; 

"by  diffusing  accurate  and  reliable  information 

with  reference  to  the  industry; 

"by  reforming  abuses  relative  to  the  industry, 

by    securing    freedom   from    unjust    or  unlawful 

exactions,  and  by  other  lawful  and  proper  means." 

This,   our  basic  purpose,  remains  unaltered. 

We  knew  ten  years  ago,  as  we  know  in  1932,  that 
there_  will  always  be  a  profitable  market  for  a 
certain  quota  of  sensational  films. 

But  we  realized  in"  1922,  as  we  realize  now,  that  the 
encouragement  of  that  market  is  a  failure  to  square 
responsibility^  with  opportunity  and  is  not  justified 
by  the  principles  which  irrevocably  rule  constructive 
effort  nor  by  final  balance  sheets. 

.The  high,  speed  schedules  of  production;  the  pe- 
culiar intensity  of  competition ;  the  short  life  of  the 
product;  the  large  investment  per  picture;  the  vola- 
tile ebb  an'd  flow  of  public  taste  in  styles  of  en- 
tertainment;— these    and    other    factors    all    tend  to 


Indicates  Healthy  Condition  in 
Studios;  Hints  at  Kindlier 
Appreciation  of  Industry  by 
Public  and  Sincere  Critics 


tempt  the  producer  of  motion  pictures  into  mis- 
takes of  judgment  and  errors  of  execution. 

In  addition  to  these  inherently  unique  considera- 
tions affecting  our  business,  ours  has  beeir  the  only 
industry  which  has  had  to  meet  within  three  years 
the  double  problem  of  a  world  depression  and  an  in- 
ternal revolution.  Suddenly  the  processes  of  our 
production,  the  charted  methods  of  distribution,  the 
implementations  of  exhibition,  were  shot  to  pieces 
by  the  advent  of  soun'd  to  the  screen.  Much  of 
what  we  had  learned  became  only  a  wavering  founda- 
tion for  completely  new  knowledge  we  were  com- 
pelled to  acquire.  Much  of  what  we  had  achieved 
— in  financial  stability,  in  artistic  surety,  in  effective 
management,  in  establishing  machinery  to  maintain 
orderly  cooperation  with  sympathetic  public  leader- 
ship— -became  outmoded,  obsolete,  almost  useless, 
overnight. 

Few  episodes  in  industrial  history  are  so  arrest- 
ing as  the  incredible  resourcefulness  with  which  the 
industry  reformed  its  mechanical,  artistic,  financial 
and  administrative  ranks  to  control  the  unprece- 
dented situations  created  by  sound.  The  money  re- 
quirement involved  an  additional  half  billion ;  the 
investment  in  energy,  in  courage,  in  creative  execu- 
tion, cannot  be  measured. 

Pausing  a  moment  to  commemorate  the  first  pub- 
lic exposition  of  a  sound  picture — it  was  August  4, 
1926 — we  must  remember  that  scarcely  three  years 
were  permitted  us  to  develop  proper  implementation, 
generalize  its  availability,  re-design  studios,  re- 
equip  thousands  of  theatres  and  reorganize  to  meet 
altogether  different  foreign  requirements ;  three  years 
in  which  to  conform  an  entirely  pantomimic  '  art  to 
sound  technique;  three  years  to  assimilate  a  veritable 
flood  of  new  writers,  of  acting  talent  from  vaude- 
ville and  the  legitimate  theatre  and  bring  this  swiftly 
recruited  personnel  to  appreciate  the  necessity  for 
and    to    practice    the    industry's  self-regulation. 

Then,  in'  1929,  the  United  States  felt  the  delayed 
impact  of  a  critical  world  economic  situation.  We 
need  no  blue-prints  of  that.  All  our  presumptions 
of  income — presumptions  which  we  shared  in  common 
with  economists  and  with  leaders  in  every  field  of 
industry— were  enfiladed  by  the  rifle  fire  of  falling 
commodity  prices,  depressed  securities  and  the  pub- 
lic's buyin'g  timidity. 

In  the  national  rehabilitation  which  has  been  in 
progress  since  November,  1929,  the  motion  picture  in- 
dustry has  done  more  than  bear  its  own  share  of 
grave  industrial  problems.  It  has  conducted  major 
efforts  in  support  of  unemployment  relief;  it  has 
stimulated  and  aided  man'y  other  such  efforts;  it  has 
fulfilled  an  important  role  in  the  sustention  of  na- 
tional morale.  This  we  had  to  do.  We  could  no 
more  have  quit  in  the  face  of  fire  than  could  the 
Federal  Reserve  Bank.  The  maintenance  of  an 
uninterrupted  entertainment  supply  has  been  an 
imperative  duty. 

Our  specific  difficulties,  our  generic  problems,  our 
double  exposure  to  financial  upheaval.  I  recite  in  no 
spirit  of  whining.  There  is  no  occasion  to  whine. 
I  have  just  come  back  from  the  center  of  production 
and  I  know  that  the  industry  has  weathered  the 
storm;  that  we  are  meeting  the  demands  of  economj' 
without  reducing  the  speed  of  progress,  putting  a 
clamp  upon  enterprise  or  damming  the  free  flow 
of  creative  effort,  without  which  recovery  would  be 
impossible. 

However,  in  view  of  the  superabundant  obstacles 
which  you  have  had  to  overcome  in  the  past  few 
years,  I  wish  on  this  tenth  annual  occasion  to  ex- 
press to  you  my  very  sincere  gratitude  for  the 
steadfastness  with  which  you  have  held  to  the 
spirit  and  practice  of  the  aims  to  which  you  sub- 
scribed irf  1922. 

I  recall  the  more  than  two  hundred  financially  suc- 
cessful books  and  plays  which  you  have  rejected 
for  screen  treatment  because  you  deemed  them  un- 
worthy of  the  self-imposed  standards  of  motion  pic- 
ture entertainment. 

I  bear  in  mind  the  787  scripts,  books  and  synopses 
which  during  last  year  you  have  submitted  to  those 
charged  with  the  interpretation  of  the  industry's 
Production  Code  and  I  am  aware  that  during  this 
same  year  your  representatives  at  the  studio  have 
participated  in  hundreds  of  conferences  with  officers 
of  your  Association,  in  every  case  discussing  earnest- 
ly and  conscientiously  problems  of  story  revision,  fre- 
quently sacrificing  present  profits,  because  of  a  con- 
sidered determination  to  build  the  future  on  an  en- 
lightened concept  of  responsibility  to,  and  for, 
social  progress. 

Proof  of  Motion   Picture  Progress 

No  longer  do  those  conversant  with  the  facts  an'd 
honest  in  their  own  motivation  question  either  our 
bona  fides  or  the  overwhelming  evidence  of  prog- 
ress achieved.  Specific  constructive  criticism  of 
specific  pictures  we  shall  always  need  and  I  hope 
and  expect  we  shall  always  have  it.  but  general  in- 
dictments of  the  motion1  picture  industry  today  come 


22 


MOTION    PICTURE  HERALD 


April    16,  1932 


IMPROVING  STANDARDS  REFLECTED 


(Continued  from  preceding  page) 

only  from  the  uninformed,  the  malicious  or  those 
who  earn  a   livelihood  by  derogation. 

We  do  not  have  to  argue  the  fact  of  the  screen's 
improvement.  The  proof  of  everything  in  our  busi- 
ness lies  in  the  product.  Behind  that  testimony 
no  critic  can  go. 

Instan'tly  one  thinks  of: 

Arrowsmith,  the  dramatic  typincation  of  the 
finest  ideals  of  science. 

Broken  Lullaby,  presenting  with  equal  vigor 

the  struggle  of  an  individual  soul  and  of  the 

world  at  large  for  true  peace. 

Alexander  Hamilton,  marking  a  new  phase  in 

biography. 

The  Champ,  Emma,  Skippy,  Sooky,  The  Ex- 
pert, all  nearly  perfect  in  their  depiction  of 
the  simple,  homely  and  priceless  qualities  of 
everyday  life. 

Street  Scene,  a  view  of  current  humanity,  to 
which  the  historian  of  the  future  will  be  able 
to  turn  as  to  no  written  document. 
Around  the  World  in  80  Minutes,  Tabu, 
Rango,  Trader  Horn,  Tarzan,  new  chapters  in 
the  drama  of  travel  and  wild  life. 
Cimarron,  reviving  a  period  of  our  national 
history. 

Shanghai  Express,  unusual,  tumultuous,  an  ex- 
prominent  in  the  plastic  art  of  the  screen. 
Outward  Bound,  marvelous  in  its  psychological 
presentation. 

The  Lost  Squadron,  Hell  Divers,  X  Marks  the 

Spot,  Arscne  Lupin,  more  indices  of  the  new 

possibilities  for  melodrama. 

Ladies  of  the  Jury,  scintillant  humor. 

Law  and  Order,  presenting  the  Great  West  in 

a  new  light. 

This  Is  the  Night,  joining  music  and  comedy. 
The  Spirit  of  Notre  Dame,  Young  America, 
Maker  of  Men,  The  Sin  of  Madelon  Claudet, 
Bad  Girl,  The  Star  Witness,  Heart  of  New 
York,  Devotion,  portraying  vividly  the  broad 
proportions  and  the  inter-relations  of  human 
life  and  emotion. 
And  just  ahead  of  us: 

Grand  Hotel,  Brothers  Karamazov,  Symphony 
of  Six  Million,  So  Big,  The  Miracle  Man, 
Wet  Parade. 

Here  is  sturdy  accomplishment  for  any  art.  Per- 
haps such  lists  of  specific  titles,  impressive  as  they 
are,  serve  less  definitely  to  illustrate  progress  than 
does  consideration  of  certain  new  types  of  pictures. 
Important  expansion  and  intensification  of  coopera- 
tive work  with  public  spirited  groups  who  are  aiding 
to  raise  the  standard  of  demarrd  has  resulted  in  our 
ability  successfully  to  market  an  appreciable  quantity 
of  so-called  "socially  valuable  entertainment"  which 
even  five  years  ago  almost  invariably  forecast  the 
use  of  red  ink  in  a  producing  company's  bookkeep- 
ing department.  Interesting  of  these  type  of  pictures 
are:  "The  Man  Who  Played  God,"  "Donovan's  Kid," 
"Compromise,"  "The  Champ,"  "Broken  Lullaby," 
"Emma"  and  "Arrowsmith." 

In  the  field  of  improving  the  quality  of  the  supply 
of  pictures,  we  have  progressed  far  irrdeed  from  the 
time  when  we  labored  to  work  out  the  first  elimina- 
tions of  certain  types  of  •  scenes  and  such  primary 
principles  as  that  punishment  must  follow  crime. 

Today  those  standards,  maintained  and  regarded  as 
a  matter  of  course,  do  not  alone  satisfy  us. 

With  increasing  frequency  the  screen1  presents  an 
affirmative  and  spiritual  philosophy  of  life. 

In  the  field  of  improving  the  quality  of  demand 
we  have  also  progressed  far  since  the  day,  not  so 
long  ago,  when  Warner  Brothers  filmed  Disraeli 
in  the  resigned  expectation  that  financial  loss  would 
result — and  their  fears  proved  eminently  correct. 

Today,  motion  pictures  appealing  to  the  most  culti- 
vated tastes  are  being  produced  with  a  high  brand  of 
artistry  and  are  receiving  active  support  from  those 
in  the  community  who  have  wisely  turned  their 
energies  from  futile  carping  to  channels  of  con- 
structive cooperation. 

Varied   Entertainment  Appeal 

I  have  no  desire  to  minimize  the  tasks  still  ahead 
of  us,  nor  the  fact  that  only  a  prosperous  public  can 
mean  a  fully  prosperous  industry.  But  when  the 
country  has  resumed  its  forward  stride  the  story 
of  courage  and  vision  displayed  by  the  motion  picture 
industry  in  the  hours  of  national  crisis  will  be  em- 
phasized. 

The  most  significant  fact  of  progress  shown  by 
the  motion!  picture  industry  during  the  present  period 
is  in  the  variety  and  reach  of  its  entertainment 
appeal.  The  depression,  unemployment  and  fear  for 
the  future  undoubtedly  have  interfered  with  the 
regular  attendance  at  entertainment,  as  essential  as 
food,  light  and  heat  to  merf,  women  and  children 
driven  by  the  stress  of  modern  life.  But  survey  and 
investigation  are  proving  beyond  doubt  that  the 
potential  motion  picture  audience  is  being  vastly  in- 
creased by  new  elements  of  attendance  drawrf  to 
motion  picture  theatres  by  the  constantly  increas- 
ing number  of  pictures  that  are  raising  the  stand- 
ards of  public  entertainment. 

Whatever  further  readjustments  in  production  aifd 


distribution  costs  may  have  to  be  accomplished  to 
attain  the  fullest  possible  prosperity  for  the  industry, 
the  inherent  stability  of  motion  picture  entertainment 
has  been  proven  as  never  before. 

Public  buying  paralysis  has  prostrated  many  in- 
dustries arfd  it  is  only  with  signs  of  renewed  confi- 
dence that  these  are  beginning  to  pick-up.  Under- 
consumption has  placed  a  problem  before  the  country 
of  alleged  over-production.  But  the  one  thing  we  of 
the  motion  picture  industry  cannot  do  is  to  produce 
too  much  good  entertainment.  Evert  in  the  worst 
days  of  the  depression  the  very  exceptional  enter- 
tainment film  does  not  lack  an  audience.  We  simply 
cannot  make  too  many  really  good  pictures.  The 
mistake  we  can  make  is  to  assume,  and  to  assume 
without  basis,  that  any  given  type  of  entertainment 
fare  will  satisfy  always  and  for  all  time  any  given 
segment  of  the  vast  entertainment  audience  served 
by  the  screen.  Every  picture  produced  upon  a  higher 
standard  of  entertainment  value  is  lifting  by  that 
much  the  standard  of  public  appreciation1  for  pictures 
of  the  better  kind,  which  in  turn  must  lift  the  stand- 
ard of  achievement  by  the  motion  picture  industry. 

Screen  Practicalities 

But  this  does  not  mean  that  the  screen  as  a  whole 
can  desert  mass  for  class. 

In  making  their  entertainment  appeal  to  the  highest 
common  denominator  of  public  acceptance,  motion 
pictures  simply  follow  in  the  footsteps  of  standard 
literature,  substantial  drama  and  the  best  of  widely- 
circulated  periodicals. 

The  screen  cannot  disregard  practicalities  and  sur- 
vive. Or  justify  to  common  sense  or  balance  sheet 
flights   into   rarified  atmosphere. 

Certain  irreducible  production  and  operating  costs 
compel  its  occupation  of  the  broader,  not  the  nar- 
rower, areas  of  entertainment.  It  cannot  become 
a  forum,  an  academy  or  a  soap-box  and  continue  to 
command  universal  attendance.  It  steps  out  of  char- 
acter into  disastrous  experience  when  it  invades  corf- 
troversial  ground. 

Evangelism  and  propaganda  are  not  its  appointed 
precincts. 

Time  and  experience  will  increasingly  confirm  the 
soundness  of  these  postulates.  And  if  we  ever  depart 
from  them,  we  shall  pay  the  piper  instead  of  divi- 
dends. 

Ours  is  not  an  endowed  institution.  No  philan- 
thropic nets  are  stretched  beneath  our  financial 
structure  to  underwrite  performances  over  the  heads 
of  the  average  audience. 

The  box-office  delivers  the  final  verdict  ort  our 
product.  But  we  cannot  permit  the  box-office  en- 
tirely to  determine  the  character  of  productions.  The 
box-office  can  only  say  ''yes"  or  "no."  We  cannot 
disregard  it  and  survive.  We  must  give  the  public 
the  entertainment  which  interests  a  sustaining  ma- 
jority of  the  people.  But  the  box-office  gives  us  rto 
conclusive  measure  of  the  opportunity  for  better 
pictures.  That  must  be  determined  by  enterprise, 
courage,  and  faith. 

Social  Conscience 

We  cannot  defy  social  conscience  and  hope  to 
prosper  but  we  inherit  from  the  Constitution  by  way 
of  Magna  Charta  the  inalienable  right  of  every  man 
within  his  owrt  castle  to  resist  unwarranted  intru- 
sion. We  consent  to  and  we  invite  sympathetic, 
constructive  and  informed  effort  to  help  improve  our 
product,  to  purge  it  of  actual  impurity  or  offense. 
But  we  do  not  thereby  concede  the  inquisitorial 
powers  of  any  self-appointed  or  self  anointed  groups. 

When  in  1922  we  set  out  deliberately  to  improve 
the  social  value  of  pictures,  we  had  full  faith  in 
the  ultimate  public  support,  but  we  faced  the  fact 
that  we  could  achieve  exactly  nothing  by  devoting 
our  efforts  solely  to  the  creation  of  idealistic  product; 
we  knew  that  splendidly  conceived  and  executed  en- 
tertainment pictures,  of  a  type  for  which  no  ade- 
quate support  has  been  prepared  in  the  public  mind, 
would  result  in  zero  progress — that  the  pictures 
would  be  seen1  only  by  a  few,  and  consequently  only  a 
few  of  them  could  be  made. 

We  therefore  established,  and  have  persistently 
pursued,  a  double  goal  for  the  Public  Relations  and 
Public  Information  activities  of  the  organized  in- 
dustry: 

1.  To  make  clear  in  the  communities  throughout 
the  United  States  the  responsibilities  of  local 
civic  leadership  in  helping  to  raise  the  level 
of  public  taste  which  determines  the  quality  of 
motion  picture  entertainment  in  each  respec- 
tive community. 

2.  To  develop,  expand  and  effectively  maintain 
sympathetic  cooperation  between  that  leader- 
ship and  the  industry  through  facilities  where- 
by intelligent  public  taste  could  quickly,  con- 
stantly and  accurately  reach  the  studios. 

Preceding  this  we  set  about,  by  trial  an'd  error, 
by  experimentation  and  with  anticipated  frequency 
of  mistakes,  to  build  a  product  to  meet  the  demand 
we  were  helping  to  create.  This  came  first,  because 
when  you  come  right  down  to  it,  there  is  nothing 
which  educates  public  taste  so  effectively  and  so 
rapidly  as  watching  and  listening  to  talking  motion1 
pictures  which  in  every  phase  of  their  production 
are  a  little  better  than  the  public  expects  or  de- 
mands. Every  one  of  these  courageous  productions, 
frequently  surprisingly  ahead  of  its  time,  ac- 
complishes at  least  this  much— that  thousands  of 
those  who  see  it  acquire,  unconsciously,  new  stand- 
ards of  taste. 


This  con'current  endeavor — one  phase  among  our- 
selves at  the  studios,  the  other  with  and  by  the 
public — we  have  designated  as: 

a.  Improving   the    quality    of  supply. 

b.  Improving  the  quality   of  demand. 

The  two  operations  are  interdependent.  Neither  is 
dispensable.  Together  they  have  wrought  progress 
and  together  they  insure  success.  Our  continuing 
task  is  to  evolve  real  and  wholesome  entertainment 
that  shall  effectively  supply  amusement  and  re- 
lief to  hundreds  of  millions.  Under  modern  condi- 
tions this  need  is  greater  than  ever  before.  Is 
it  possible  to  satisfy  this  present,  need  and  yet 
ascendingly  to  key  mass  entertainment,  to  provide 
a  satisfying  diversion  and  recreation  for  the  most 
exacting  audience  and  to  operate  a  profitable  busi- 
ness ? 

Discouragements  inevitably  arise,  repeated  errors 
occur.  Yet  several  thousand  disinterested  allies,  ac- 
tively at  work  among  the  public,  and  those  of  us 
who  have  furthered  within  the  industry  the  aims 
adopted  irr  1922,  know  that  the  answer  is  "Yes." 

You  and  those  elements  in  the  public  that  have 
joined  with  you  are  building  in  practical  fashion  a 
socially  enlightened  basis  for  Twenty-first  Century 
entertainment. 

Improving  the  Standard  of  Demand 

Presently  we  shall  examine  our  standards  and  the 
operation  of  the  self- regulation  established  and  main- 
tained at  the  studios.  That  concerns  improving  the 
quality  of  supply. 

Let  us  first  examine  briefly  a  case  example  of 
what  is  being  done  by  community  leadership  toward 
improving  the  quality  of  demand. 

Several  years  ago  the  irtdustry  conducted  quietly 
a  survey  of  twenty-five  American  cities  to  determine 
the  proportion  of  motion  picture  entertainment,  sup- 
ported in  each  city,  of  the  type  most  highly  en- 
dorsed by  public  groups,  by  educators  and  by  lead- 
ership within  the  industry. 

At  the  bottom  of  the  list  of  twenty-five  ranked 
a  certain  city,  which  we  will  call  Metropolis. 

The  only  public  group  giving  attention  to  motion 
pictures  in  Metropolis  at  that  time  was  a  self-con- 
stituted reform  body,  with  a  paid  executive  secre- 
tary, violently  hostile  and  indiscriminately  critical. 
This  organization  broke  into  print  repeatedly,  de- 
nounced with  vehemence  and  staged  public  programs, 
inviting  other  profession'al  reformers  to  ventilate  their 
views.  There  was  no  liaison  between  civic  leader- 
ship in  Metropolis  and  the  industry.  Result:  No 
education  of  taste,  no  progress.  If  trash  found  its 
way  to  the  screen,  it  found  its  way  to  Metropolis. 

Two  years  ago  after  conference  with  our  office, 
some  of  the  leading  men  and  women"  in  the  civic 
life  of  Metropolis  developed  a  really  representative 
Motion   Picture  Council. 

Today,  in  every  neighborhood  theatre  in  the  vicinity 
of  Metropolis  there  is  a  Motion  Picture  Council 
working  in  close  cooperation  with  the  neighbor- 
hood theatre  manager.  Family  night  programs  at 
week-ertds  are  uniformly  in  operation.  One  profes- 
sional "reformer"  has  lost  his  job  but  Metropolis 
today  rates  very  high  among  cities  in  the  United 
States  in  its  appreciation  of  quality  product  as  evi- 
denced by  box  office  support.  So  satisfactory  has 
been  the  result  from  the  civic  standpoint  that  there 
is  now  definite  planning  for  the  duplication  of 
Metropolis'  experience  in  a  dozerf  additional  major 
cities.  In  the  smaller  cities  the  formula  has  been 
increasingly    in    operation    for    several  years. 

Family  Night  Programs 

Mr.  M.  A.  Lightman,  President  of  the  Motion 
Picture  Theatre  Owners  of  America,  who,  in  his 
theatres  in  Tennessee  and  Arkansas  has  carried  out 
advartced  methods  of  community  cooperation,  opened 
the  Annual  Convention  of  his  Association,  in  Wash- 
ington in  March,  1932,  with  the  following  declaration 
of  principle: 

"Psychologists  agree  that  the  family  should  find 
its  recreation  together,  not  separately.  The  wide 
variety  of  pictures  now  available,  and  their  high 
quality,  make  it  possible  for  week-ertd  programs 
to  be  planned  with  the  needs  of  the  child  in  mind. 

"American  parents  everywhere  should  realize 
that  the  primary  responsibility  for  wise  thought 
and  selection  lies  on  them.  The  motion  picture 
theatre  owner  can  cooperate,  but  the  entertain- 
ment needs  of  the  child  cannot  be  solved  without 
intelligent  action  by  parents. 

"  'The  door  to  the  theatre  manager's  office  is 
open,'  we  say,  'Come  in  and  share  in  entertain- 
ment progress.'  " 

It  has  been  the  practice  of  the  Motion  Picture 
Producers  and  Distributors  of  America  to  cooperate 
wholeheartedly  with  the  exhibitors  who  adhere  to 
this  thesis  of  community  cooperation1,  and  to  en- 
courage  such  a  viewpoint  among  exhibitors. 

The  result  has  been  the  successful  establishment  of 
cooperative  efforts  in  approximately  3,000  neighbor- 
hoods between  civic  groups  and  theatre  managers. 
This  sound  practice  of  inviting  the  public  into  con- 
sultative partnership  spreads  from  day  to  day  and 
comprises  a  considerable  portion1  of  the  answer  to 
the  ever  present  dilemma  of  how  to  maintain  ade- 
quate adult  entertainment  and  at  the  same  time  give 
due  weight  and  response  to  the  entertainment  needs 
of  the  child. 

Preview  Information 

To  have  invited  community  leadership  to  share  irt 
improving  the  quality  of  demand   and   not   to  have 


April    16,    193  2 


MOTION    PICTURE  HERALD 


23 


CITES  AFFIRMATIVE  EFFECT  OF  CODE 


(Continued  from  preceding  page) 
provided   facilities   to    make    that    effort  practicable, 
would  have   been  a   futile  gesture. 

It  early  became  apparent  that  fathers  and  mothers, 
teachers,  ministers  and  leaders  of  socially  minded 
public  groups  must  have  some  way  of  finding  out 
in  advance  which  specific  forthcoming  pictures  would 
most  merit  their  approval  and  support.  For  the 
industry  to  _  have  attempted  such  discriminatory 
recommendation  among  its  own  product  would  have 
been  presumption  from  the  standpoint  of  the  public 
and  would  have  been  internally  impracticable  for  an 
Association  representing  more  than*  a  score  of  highly 
competitive   producing  companies. 

We  therefore  instituted  a  system  whereby  we  make 
the  motion  picture  product  available,  to  volunteer  com- 
mittees of  responsible  public  groups,  for  preview 
purposes.  The  significant  forward  movement  to 
improve  the  standard  of  demand  for  picture  enter- 
tainment has  in  large  part  beerf  made  possible  by 
the  ability  of  local  leadership  to  secure,  from  sources 
it  implicitly  could  trust,  advance  appraisals  of  forth- 
coming pictures. 

Volunteer,    unbiased    committees    representing  the 
following  organizations  now  preview  motion  pictures 
in  Hollywood  and/or  in  the  East : 
American  Library  Association' 
Boy  Scouts  of  America 

California  Congress  of  Parents  and  Teachers 
Daughters  of  the  American  Revolution 
Federated  Church  Brotherhoods  of  California 

(Stage  and  Screen  Committee) 
General   Federation  of  Women's  Clubs 
International  Federation  of  Catholic  Alumnae 
Los  Arfgeles  Branch,  American  Association  of 

University  Women 
National  Council  of  Jewish  Women 
National  Society  of  New  England  Women 
Young  Men's  Christian  Association 
The  industry  does  not  participate  in  the  appoint- 
ment of  personnel  on  any  of  the  previewing  commit- 
tees; it  does  not  scrutinize  the  reports  of  the  pre- 
view committee  members.     We  take  no  part  in  the 
process,    except    arranging    for    showings,    until  the 
committee    reports    have    gone    into    the  respective 
headquarters  of  the  various  organizations   and  have 
been   there  approved  and  made  public.  Thereafter, 
when  requested,  the  industry  aids  irt  the  dissemina- 
tion of  the  approved  lists. 

The  organizations  themselves,  through  their  own 
contacts,  and  through  their  own  local  committees  in 
many  cities,  have  enthusiastically  advanced  the  pub- 
lication of  these  impartial  and  discriminating  guides 
to  motion  picture  entertainment. 

The  very  limited  clipping  service  to  which  the 
Association  subscribes  has  recently  given  evidence 
of  312  newspapers  which  carry  the  endorsed  lists  of 
one  or  more  of  the  public  groups,  and  we  know  of 
29  radio  stations  that  broadcast  these  volunteer  judg- 
ments. .  .  ■.  , 

All  this  means  a  special  impetus  behind  the  high- 
est quality  of  product,  enabling  us  to  make  and 
market  an  increasing  proportion  of  pictures  of  which 
the  social  content  is  affirmative  and  constructive. 
Public  Support  for  Class  Pictures 
Throughout  the  nation  many  groups  and  many  in- 
dividuals have  repeatedly  expressed  the  desire  for 
drama  with  serious  themes.  The  Association  is  en- 
deavoring to  give  these  groups  arid  individuals  full 
opportunity  to  marshal  interest  in  their  communities 
for  pictures  on  such  themes  as  spiritual  regenera- 
tion and  for   films   that   set   salutary  behavior  pat- 

C  I^is  significant  that  The  Man  Who  Played  God  did 
not  meet  with  box-office  expectations  in  its  opening 
runs  in  New  York  and  in'  Los  Angeles,  but  that 
this  fine  picture  is  doing  well  in  other  communities 
throughout  the  United  States.  We  believe  the  answer 
lies  in  the  fact  that  there  was  time  thoroughly  to 
arouse  public  anticipation  and  appreciation  of  the  pic- 
ture in  other  cities  through  the  enlistment  of  com- 
munity forces  to  whose  entertainment  aspirations  the 
picture  is  a  direct  response  and  challenge.  It  is 
probable  that  more  than  1,000  sermons  will  be 
preached  this  Spring  on  the  central  theme  of 
The  Man  Who  Played  God.  It  is  certain  that  thousands 
who  have  the  same  desire  that  we  have  for  the  suc- 
cess of  this  type  of  picture  are  now  giving  word  of 
mouth  advertising  to  Mr.  Arliss'  splendid  characteri- 
zation. 

The  Association  undertakes,  in  cooperation  with 
arry  member  company,  direct  communication,  on  be- 
half of  pictures  of  high  merit,  with  public-spirited 
groups  and  community  leaders,  and  arranges  suit- 
able  special  previews. 

Improving  the  Standard  of  Supply 

Leadership  among  the  public  to  improve  the  quality 
of  demand  has  challenged  the  fullest  discharge  of 
our  own  obligation — the  first  essential  element  in 
the  solution  of  our  problem — carefully  to  develop 
the  methods  of  translating  into  performan'ce  the  will 
of  the  makers  of  motion  pictures  for  better  product. 

The  vast  creative  army  in  the  studios  from  the 
four  corners  of  the  world,  an  army  of  artists — artists 
in  writing,  artists  in  directing,  artists  in  acting,  art- 
ists in  illumination,  artists  in  sound  recordin'g — are 
all  intent  on  doing  today  something  different  and 
better  than  that  done  on  yesterday.  To  say  to  the 
artist,  "You  must  not  do  this,"  arid  "You  must  do 
that."  is  to  indue  either  apathy  or  rebellion,  de- 
stroying creation. 

Added  to  this   vigorous  artistic  integrity,   which  I 


respect  and  cherish,  we  have  the  further  complexity, 
previously  referred  to,  of  the  necessities  of  our  busi- 
ness for  speed  and  of  the  considerable  entrustment 
of  stockholders'  money  invested  in  each  picture. 
Art  and  business  must  be  welded. 

Often1  in  the  past  ten  years  it  has  been  suggested 
with  earnestness  and  sincerity  that  I  assume  more 
of,  and  exercise  more  dictatorially,  that  authority 
which  you  in  generous  confidence  consistently  have 
been  willing  to  accord.  Edict,  pronunciamento,  fiat, 
as  a  short  cut  to  progress,  is  a  fallacy  that  never 
dies,  though  never  have  the  impulses  motivating 
human  behavior  been  directed  higher  or  human  as- 
pirations accelerated  by  compulsion. 

As  education  and  the  stimulated  desire  for  better 
entertainment  on  the  part  of  the  public  is  the  means 
of  improving  demand,  so  is  education  within  our 
own  ran'ks — genuine,  convinced  determination  on  the 
part  of  our  own  people  to  achieve  a  socially  useful 
product — the  method  conducive  to  success  in  our  half 
of  the  joint  endeavor. 

Affirmative  Effect  of  Production  Code 

It  was  natural  that  when  we  first  set  out  to  safe- 
guard the  screen  from  the  standpoint  of  wholesome- 
ness,_  our  concern  should  have  been  what  not  to  do 
in  pictures. 

As  part  of  this  n'egative  self-regulation  you  re- 
jected in  toto  many  financially  successful  pictures 
and  plays  because  you  held  the  basic  themes  to  be 
unsuitable  for  presentation  to  the  wider  motion  pic- 
ture audience. 

Under  this  head,  too,  would  come  the  list  of 
"Don'ts"  adopted  in  1927. 

In  the  Production  Code  of  the  industry,  adopted 
in  April,  1930,  and  n'ow  the  accepted  standard  in 
the  studios  of  all  our  member  companies,  we  re- 
tained the  practice  of  stating  certain  things  that 
we  would  not  do.  But  very  important,  because  re- 
flecting a  deeper  understanding  of  our  problems 
based  on  experience,  were  the  affirmations  in  that 
document.     It  provided  at  the  outset: 

That  every  effort  shall  be  made  to  reflect  iif 

drama  and  entertainment  the  better  standards  of 

hie. 

In  the  statement  indicating  the  reasoning  behind 
various  sections  of  the  Code  this  affirmative  policy 
was  set  forth: 

"Mankind  generally  has  realized  the  difference 
in  the  entertainment  which  tends  to  improve  the 
race,  and  the  entertainment  that  tends  to  degrade. 
Crime,  brutality,  vice,  are  among  the  facts  of  life, 
but  it  is  recognized  that  there  is  a  right  way  and 
a  wrong  way  to  present  such  facts  on  the  screen." 
And  again: 

"The  love  of  man  and  woman,  the  social  prob- 
lems that  emphasize  the  n'eed  of  religious,  ethical 
and   moral   teachings,    are   obviously   proper  plot 
material  for  motion  picture  presentation.  Never- 
theless, the  screen  which  reflects  the  art  of  the 
multitudes,  with  its  vast  popular  appeal,  owes  a 
definite  responsibility  to  public  morals  to  treat  all 
sex  relationships   with  due  care  and  judgment." 
The  advance  in  thought  here  is  obvious.    The  screen 
would  be  utterly  valueless,  socially  and  dramatically, 
if  it  did  not  maintain  an'd  exercise  the  right  to  treat 
the  keyboard  of  human  emotions  and  the  full  scene 
of   customs   and   manners,    past   and   present.  The 
standards  that  we  now  seek  to  maintain  emphasize 
the  manner  of  treatment  accorded  the  widening  range 
of  dramatic  themes  portrayed  by  the  talking  motion 
picture. 

The  Production  Code  has  become,  with  gratifying 
unanimity,  not  only  a  self-regulatory  guide  to  studio 
executives  in  the  making  of  pictures,  but  a  starting 
point  for  thought  and  discussion,  in  the  case  of 
every  script,  concerning  those  affirmative  values  evi- 
denced in  the  types  of  developing  drama  that  prom- 
ise to  constitute  new  factors  and  criteria  in  world 
entertainment. 

The  Code  serves  at  four  vital  points  in  the  produc- 
tion of  a  picture: 

1.  Consideration  of  the  basic  story  before  the 
first  screen  adaptation  is  written1,  and  sometimes 
before  purchase.  In  this  early  stage,  the  plot, 
considered  in  relation  to  the  Code,  may  offer  at 
once  certain  obvious  points  where  care  will  be 
necessary  or  where,  patently,  social  values  will 
be  impaired  or  preserved,  depending  on  the  man- 
ner of  treatment. 

2.  Examination*  of  the  script.  Here  a  blue  print 
of  the  proposed  picture  is  used  in  a  second  check 
with  Code  requirements.  Danger  points  and  op- 
portunities for  social  usefulness  now  stand  out  in 
sharp  relief. 

3.  The  early  stages  of  the  actual  making  of  a 
picture.  Studio  heads,  supervisors,  directors,  etc., 
sit  with  the  Association  officers  responsible  for 
Code  interpretation  and  evolve  an'd  weigh  sug- 
gestions for  the  specific  treatment  of  sequences 
that  have  been  agreed  upon  as  involving  relation 
to  the  Code. 

4.  Examination  of  the  finished  picture  to  assure 
that  the  processes  that  have  gone  before  have  re- 
sulted in  a  product  consonant  with  Code  provi- 
sions. 

The  period  of  trial  for  these  processes  is  past. 
They  are  operative  in  every  studio.  The  following 
brief  table_  compiled  by  Colonel  Jason  S.  Joy,  our 
representative  in  the  actual  work  of  Code  interpreta- 
tion,   illustrates   the   thoroughness   and    fidelity  with 


which   the   product   of   the   screen    is   being  exposed 
to   the   social   illumination   of   the  Code: 
TABLE  OF  CODE  OPERATIONS,  1931: 

pea-  Short 

tures  Subjects  Total 

1.  Total     number     of  scripts, 

and  synopsis  read   527      260  787 

2.  Total  number  of  Conferences 

on  scripts,  books,  etc   959      522  1,481 

3.  Total  number  of  pictures  re- 
viewed   363      370  733 

4.  Total     number     of  written 

opinions  sent   446      381  827 

During  the  past  few  months,  a  considerable  number 
of  new  and  responsible  unaffiliated  producers  in 
Hollywood  have  expressed  a  desire  to  test  their  prod- 
uct, during  the  making,  against  the  tenets  of  the 
Production  Code.  This  comprises  at  once  an  endorse- 
ment and  an  opportunity  for  added  service.  Bearing 
iif  mind  our  continuous  purpose  of  working  on  be- 
half of  "all  those  engaged  in  the  motion  picture  in- 
dustry," we  have  made  available  to  such  non-mem- 
ber producers  the  same  facilities  for  Code  interpreta- 
tion enjoyed  by  our  membership. 

Setting  Styles  in  Motion  Pictures 

The  increase  in  effectiveness  of  our  conduits  from 
public  leadership  and  the  corollary  increase  of  inter- 
est among  our  studio  personnel  in  satisfying  the 
higher  levels  of  entertainment  demand  has  enabled 
us  very  early  to  sense  shifts  in  public  opinion  and 
trends  of  taste,  an'd  we  are  equipped  quickly  to 
meet,  indeed  sometimes  to  lead,  the  more  salutary 
of  these  trends. 

At  the  last  annual  meeting  in  March,  1931,  I  sug 
gested  to  this  Board  of  Directors  changes  which 
were  imminent  in  public  attitude  toward  literary 
and  dramatic  offerings.  I  brought  to  you  intimations 
we  had  received  that  the  post-war  period's  preoccu- 
pation with  sordid,  bitter  and  sometimes  semi-licen- 
tious themes  was  workirfg  in  the  public  mind  a 
natural  and  healthful  reaction.  Pursuant  to  your 
active  interest  in  the  proposed  effort  to  occupy 
a  position  of  leadership  in  this  swing  of  the  style 
pendulum,  the  Secretary  of  this  Association  spent 
considerable  time  during  the  months  of  April,  May 
and  June,  1931,  in  securin'g  opinions  from  four  classes 
of  people : 

1.  Public  Groups 

2.  Newspaper  Editors 

3.  Distributing  and  Sales  Factors 

4.  Theatre  Managers,  both  affiliated  and  unaffiliated 
Two  questions  were  asked: 

a.  Of    what    types    of    motion    pictures  might 
well  be  less  quantity? 

b.  Of  what  types  of  motion  pictures  should  we 
have  more  during  the  coming  season? 

In  June,  1931,  the  results  of  this  iriquiry  were 
carried  to  the  studios  in  California.  All  four  of 
the  groups  consulted  suggested  fewer  pictures  with 
sex  as  the  primary  basis,  fewer  so-called  "gangster 
pictures,"  and  continued  effort  to  avoid  more  com- 
pletely the  occasional  vulgarities  that  creep  into  fea- 
tuie  pictures  and  comedies. 

On  the  other  hand,  those  who  were  consulted  asked 
for  more  pictures  like  Daddy  Long  Legs,  Skippy, 
Cimarron,  Shipmates,  The  Millionaire,  Abraham  Lin- 
coln, The  Connecticut  Yankee,  Seed,  Father's  Son, 
and  Rango. 

You  will  remember  the  redoubled  care  at  the  stud- 
ios in  the  handling  of  sex  subjects,  and  the  conscious 
effort  to  avoid  instances  of  bad  taste.  At  that  time, 
too,  I  took  occasion  to  re-emphasize  the  suggestion 
made  at  the  Annual  Meeting  on  March  30,  1931,  that 
with  the  growing  indignation  against  gangster  rule, 
public  interest  in  such  themes  in  literature,  on  the 
stage  arid  in  the  films  was  waning.  Our  position 
then  and  our  position  now  in  that  regard  may  be 
summarized   as  follows: 

1.  The  proper  treatment  of  crime  as  a  social  fact 
or  as  a  dramatic  motive  is  the  inalienable  right 
of  a  free  press,  of  free  speech,  and  of  an  un- 
shackled stage  or  screen; 

2.  From  the  social  standpoint,  the  insistent  mes- 
sage "Crime  does  not  pay,"  as  flashed  from 
the  screen',  is  the  most  forceful  proof  of  the 
success  of  self-regulation  in  the  motion  picture 
industry; 

3.  Insofar  as  the  so-called  "gangster"  picture  is 
concerned,  the  fact  is  undeniable  that  the 
screen  has  done  much  in  recent  months  to 
"debunk"  the_  gangster  by  removing  his  mask 
of  mock-heroism  and  focusing  public  attention 
upon  the  grave  dangers  of  his  rule; 

4.  Nevertheless,  a  continued  cycle  of  such  themes, 

I  suggested,   was  not  in  the     interest  of  the 
widest    possible    entertainment    program.  To 
over-emphasize   the  gangster's   role   in  Ameri- 
can  life   was   undesirable.      Public   taste,  now 
emerging    from    the    post-war    dominance  of 
realism  in  the  raw  demanded  a  more  inspiring 
type  of  entertainment  on  the  screen. 
Duririg  the  intervening  year  the  trend  of  pictures 
has  been  away  from  sordidness  and  toward  romance 
and  clean  comedy;  and  we  have  begun  to  supply  an 
even  more  significant  demand. 

(Continued  in  next  issue) 


24 


MOTION    PICTURE  HERALD 


April    16,  1932 


ASIDES  &  INTERLUDES 


By  JAMES  CUNNINGHAM 


IF  those  conducting  the  MPPDA's  "preference 
poll"  should  send  a  questionnaire  to  Ignace 
Jan  Paderewski,  they  would  find  that  the  for- 
mer Polish  premier,  next  to  playing  the  piano, 
gets  his  greatest  kick  from  the  antics  of  slapstick 
comedians  on  the  screen.  He  revealed  as  much 
while  in  Kansas  City  last  week-end,  when  the 
Star  in  that  city  described  the  piano  wizard's 
preference  in  films  as  follows : 

"Paderewski  has  only  one  interest  in  America 
except  his  concerts.  That  is  in  what  some  per- 
sons call  'low  comedy.'  If  Charlie  Chaplin, 
Buster  Keaton,  Harold  Lloyd  or  the  four 
Marx  brothers  are  capering  on  a  convenient 
screen,  Paderewski  invites  his  business  man- 
ager, L.  J.  Fitzgerald,  to  the  theatre.  Mr.  Fitz-  . 
gerald  calls  a  taxi.  Paderewski  remains  in  the 
taxi  while  Mr.  Fitgerald  buys  the  tickets.  Mr. 
Fitzgerald  then  nods  his  head  and  the  great 
pianist  glides  furtively  into  the  theatre,  behind 
his  manager,  fearful  of  recognition. 

"The  pianist  never  has  been  recognized  by  a 
motion  picture  manager  or  audience.  He  sits 
far  back  in  the  house  and  chuckles  and  slaps  his 
knees  with  long,  talented  hands  as  the  custard 
pie  is  chucked  and  the  low  comedian  sprawls. 

V 

Some  time  ago,  the  principals  in  the  Rocke- 
feller-Radio City  development  in  New  York 
announced  an  additional  building  which  zvill 
serve  as  a  tribute  to  Britain's  art  and  industry. 
Last  zveek,  decision  zvas  reached  to  likezvise 
honor  La  Belle  France.  These  are  the  only  two 
countries  to  receive  this  distinction.  Apparently, 
someone  connected  with  the  venture  has  com- 
pletely forgotten  the  U.  S.  A. 

V 

To  the  "Opera  House  News,"  issued  week- 
ly by  the  Interstate  Opera  House  up  in  Bel- 
lows Falls,  Vt.,  we  are  indebted  for  this 
choice  bit  of  so-called  "Inside  News": 

"James  Cagney  sold  tickets  for  one  night 
when  'Blonde  Crazy'  was  showing  in  New 
York.  The  idea  was  for  him  to  give  free 
ones  to  the  first  50  blondes. 

"Hollywood's  tough  boy  is  not  as  tough 
as  he  looks.  He  did  not  fire  a  real  bullet 
until  a  half  a  year  ago  when  he  was  hunting 
in  Maine,  and  he  didn't  like  it.  He  would 
rather  eat  candy  and  cake.  But  don't  let  us 
mislead  you  altogether.  He  really  can  de- 
liver a  knockout  punch.  He  grew  up  in  New 
York's  Yorkville  section  where  he  had  to 
know  how  to  fight  if  he  wanted  to  live  in 
peace." 

Cagney.  star  of  "The  Crowd  Roars,"  in  a 
newspaper  interview  the  other  day,  is  quoted 
as  having  said  "I  like  pictures,  but  not  this 
business  of  beating  girls.  How  can  any  one 
with  a  sense  of  humor  want  to  strike  a  wom- 
an, anyway?" 

V 

Verifying  Horace  Greeley's  strong  belief  in 
the  commercial  possibilities  of  the  West,  "One 
Hour  With  You"  is  doing  such  a  tremendous 
business  at  the  Paramount  in  Los  Angeles  that 
the  manager  of  the  parking  place  next  to  the 
theatre  has  sent  Maurice  Chevalier  a  season's 
pass  for  parking,  to  show  his  appreciation. 

V 

Dan  Totheroh,  play  writer  and  scenarist,  told 
the  members  of  the  AMP  A  in  New  York  tin- 
other  day  that  he  is  "unwillingly  going  back  to 
Hollyzvood  to  be  imprisoned  on  a  lot."  Never- 
less,  Mr.  Totheroh  IS  aoinq  back. 

V 

Mickey  Mouse  has  reached  the  pinnacle  of 
success: — immortalization  in  song  form,  un- 
der the  title:  "I'd  Rather  Stay  Home  with 
Mickey  Mouse  Than  Go  Out  with  You,  You 
Rat!" 


HOW  a  theatre  ticket  stub  saved  an  innocent 
woman  from  life  imprisonment  after  a  pre- 
ponderance of  evidence  pointed  to  her  as  the 
perpetrator  of  a  murder,  is  reported  by  A.  J. 
Moreau,  Publix  district  manager  at  Portland, 
Maine. 

On  September  26,  last,  Abraham  Levine  was 
found  murdered  at  Waterville,  Maine.  A  wo- 
man neighbor  was  suspected  and  when  wit- 
nesses corroborated  charges  by  the  prosecution, 
her  alibi  was  shattered  until  she  suddenly  pro- 
duced a  ticket  stub  as  substantiation.  Theatre 
records  were  brought  into  court,  revealing  that 
the  defendant's  ticket  had  been  collected  at 
about  the  time  Levine  was  murdered.    She  was 


freed. 


V 


The  art  world  suffered  a  severe  setback  this 
zveek,  according  to  press  dispatches  from  Los 
Angeles,  which  quoted  Tom  Mix  as  having  said  : 

"There  isn't  $3,500  worth  of  paint  in  any  pic- 
ture. Down  where  I  come  from  they  painted 
a  whole  barn  for  a  few  dollars  and  you  were 
paid  for  hazting  a  liver  pill  advertisement  paint- 
ed on  the  roof,  too." 

It  appears  that  George  Tozvnsend  Cole,  art- 
ist, seeks  $3,500  from  Mix  for  painting  the  cow- 
boy star's  portrait.  Mix  denies  he  authorised 
Cole  to  record  his  likeness. 

V 

The  industry's  current  critical  battle 
against  Federal  taxation,  which  nears  a  crisis 
at  Washington,  is  not  lightened  by  the  pub- 
lication in  newspapers  this  week  of  a  reputed 
agreement  between  Bing  Crosby  and  Para- 
mount by  which  Crosby  is  supposed  to  re- 
ceive $300,000  for  five  pictures. 

V 

If  there  was  any  doubt  about  the  status  of 
"Grand  Hotel"  up  to  that  time,  it  certainly 
was  settled  on  the  opening  night  when  Maurice 
Kann,  editor  of  Motion  Picture  Daily,  exuded 
into  Broadway  in  a  new  silk  hat.  No  matter 
what  he  writes  about  it,  no  one  knows  how- 
he  really  felt.  ^7 

Dave  A.  Epstein,  free-lance  publicist  of 
Hollywood,  has  sent  us  a  story  which  he  credits 
to  his  client,  C.  Gardner  Sullivan,  Metro's  ex- 
ecutive scenarist.  The  story  in  which  Epstein 
quotes  Gardner  appeared  exclusively  three 
months  ago  in  the  January  9th  issue  of  Motion 
Picture  Herald.  It  zvas  an  original  contribu- 
tion by  a  staff  reporter  of  the  Herald. 

V 

Ho  Hum  Department.  From  a  program 
published  by  a  theatre  out  "in  the  sticks." 

"Maurice  Chevalier  has  been  called  'close- 
fisted,'  and  it  is  true  that  the  French  star 
does  live  very  simply  and  quietly  and  does 
not  spend  money  on  what  Hollywood  con- 
siders essentials.  But  the  other  day  some 
one  watched  him  descend  from  his  car  and 
enter  Paramount  studios.  The  distance  he 
had  to  walk  was  only  about  25  feet,  and 
in  that  short  space  he  was  accosted  three 
times  by  seedy  and  hungry-looking  men. 
Maurice  has  one  hobby:  he  never  carries 
many  coins  in  his  pockets  because  the 
jingling  annoys  him.  But  each  time  he 
asked  for  'a  dime  for  a  cupa  coffee,'  he 
nodded  to  his  secretary  who  followed  him, 
and  each  time,  without  question,  his  secre- 
tary gave  the  panhandler  a  dollar  bill." 
V 

Parrots  continue  on  the  payroll  of  many  of 
the  Loczv  theatres,  where  they  act  as  " official 
greeters."  Tzco  who  are  zvell  known  on  the 
Loezv  roster  are  "Red"  and  "Grandpa,"  who 
haz'c  been  "receiving"  the  customers  at  Loezs/s 
State  in  St.  Louis  for  many  years.  According 
to  Manager  Evans,  "Red"  has  seen  about  40 
summers  and  "Grandpa"  claims  55.  Life  and 
liability  insurance  on  both  birds  is  carried  by 
the  circuit,  they  sav. 


I  AMES  H.  PHALAN  of  Boston,  distin- 
J  guished  in  New  England's  financial,  civic  and 
religious  circles,  passes  on  the  interesting  ex- 
periment of  the  head  of  a  large  industrial  de- 
velopment who  swapped  murder  for  motion  pic- 
tures. 

"On  a  certain  development,"  so  the  story  goes, 
"several  thousand  men  were  employed  and  on 
Saturday  night  regularly  there  were  four  or 
five  murders.  All  manner  of  endeavor  to  stop 
these  horrible  acts  was  in  vain. 

"Finally,  the  employer  tried  a  new  means. 
Every  Saturday  night  a  motion  picture  show; 
was  given  and  instantly  the  weekly  quota  of 
murders  terminated.  Now  there  is  an  occasional 
murder,  but  no  more  in  a  year  than  there  were 
formerly  in  a  week." 

V 

What  is  behind  those  mysterious  visits  of 
a  certain  individual  who  seeks  to  inspect 
sound  equipment  in  Publix  Southern  houses? 
He  is  not  known  either  by  ERPI  or  Publix 
and  the  purpose  for  which  he  wishes  to  in- 
spect the  equipment  is  not  known.  In  any 
event,  Publix  managers  have  been  warned 
to  refuse  his  request. 

V 

Cashiers  answering  telephone  calls  for  pro- 
gram infornnation  at  the  Egyptian  at  Brighton, 
Massachusetts,  have  discovered  that  they  get 
a  better  reaction  when  they  say  "and  a  comedy," 
after  naming  the  feature.  The  psychology  is 
said  to  be  simple.  The  management  bases  this 
belief  on  the  fact  tltat  laughs  are  needed  more 
than  ever  in  these  days  of  so-called  "depression," 
and  zvhen  patrons  get  the  idea  that  they  are 
going  to  get  that  laugh — supposedly  as  some- 
thing extra,  the  urge  to  go  to  the  theatre  is 
just  that  much  stronger. 

V 

Harold  Lloyd  is  supposed  to  have  insured 
four  ducks  for  $10,000.  They  will  appear  with 
him  in  "Movie  Crazy." 

V 

Out  in  Burbank,  Warners  have  ascended  a 
huge  balloon  over  the  studio  zvith  the  zvord 
"QUIET!"  painted  conspicuously  on  top,  so  that 
airplanes  will  keep  away  from  that  location, 
thereby  lessening  interference  zvith  sound  zvork. 
But  az'iators  are  curious  to  see  what  the  big 
balloon  is  for  and  so  nearly  alzvays  one  or  more 
planes  may  be  seen  szvooping  dozmi  to  find  out 
zvhat  it's  all  about. 

V 

William  Desmond,  who  arrived  on  the 
West  Coast  this  week,  spent  all  of  one 
day  in  Kansas  City  debating  whether  to 
telegraph  his  wife  in  Los  Angeles  telling 
her  that  he  was  on  the  way  home  by  air. 

"It  would  be  a  lot  of  fun,"  he  said  at  his 
hotel,  "to  walk  in  on  her.  She  surely  would 
be  surorised.   Still,  maybe  I  hadn't  better." 

So  Desmond  wired  ahead. 

.V 

Up  at  Brainerd,  Minn.,  a  woman  in  the  audi- 
ence at  the  Paramount  recognised  her  grand- 
father in  a  shot  of  a  G.  A.  R.  parade  taken  27 
years  ago.  He  has  been  dead  five  years. 

V 

Lawrence  Lehman,  manager  of  RKO's 
Mainstreet  in  Kansas  City,  slightly  embar- 
rassed the  town's  officials  the  other  day 
when  he  asked  them  to  submit  to  an  analysis 
of  character  and  vocational  aptitude.  Leh- 
man has  installed,  in  the  foyer,  a  "mechani- 
cal phrenologist,"  called  the  "Psychograoh," 
which  is  supposed  to  give  a  scientific  char- 
acter and  vocational  analysis.  He  tried  to 
inveigle  the  city's  fathers  and  civic  leaders 
into  submitting  to  a  reading  for  publicity 
purposes,  but  they  flatly  refused  to  have 
the  apparatus  placed  on  their  craniums. 
Now  Lehman  believes  they're  afraid  to  have 
their   heads  tested. 


gentlemen : 


yjjitnij  IS  here! 


Just  a  couple  of  weeks  ago  we  predicted  that  this  Spring 
would  be  a  happy  one  — for  smart  showmen  who  had 
Paramount  Extra  Profit  Product  coming  their  way.  And 
are  those  lucky  birds  singing  a  golden  Spring  Song  of 
profits  ?  Now  we  ask  you,  what  would  you  do  ? 


A  COUPLE  OF  LOVE  BIRDS!  Do  exhibitors  love  Monsieur  Chevalier? 
Oo  la  la !  Just  look  at  box  office  figures  anywhere  this  picture  has 
played— and  you'll  know  the  reason  why.  Still  running  to  grand  business 
at  both  Rivoli  and  Rialto  Theatres,  New  York  long-run  houses ! 


URI 


&LI 


i„  ,„  ERNST 


B 


Production 


OUR  WITH  YOU 


with  JEANETTE  MacDONALD 


GENEVIEVE  TOBIN    <    CHARLIE  RUGGLES    >    ROLAND  YOUNG 

Directed  by  Ernst  Lubitsch.  From  a  play  by  Lothar  Schmidt.  Music  by  Oscar  Straus. 


SING  A  SONG  OF  PROFIT!  Those  lucky  Paramount  exhibitors  can  turn  their 
thoughts  to  love  and  profits  this  Spring,  for  this  comedy  smash  has  plenty 
of  both.  Built  around  a  spicy  Parisian  romance;  jammed  with  laughs,  lilting 
tunes  and  simply  ravishing  undies!  And  a  perfect  cast! 

THIS  IS  THE  NIGHT 

with  LILY  DAMITA    •    CHARLIE  RUGGLES 
ROLAND  YOUNG    •    THELMA  TODD    •    CARY  GRANT 


Directed  by  Frank  Tuttle.  From  a  play  by  Avery  Hopwood. 
Adapted  from  "Pouche",  by  Rene  Peter  and  Henri  Falk. 


JUST  A  BIRD  IN  A  GILDED  CAGE— and  does  he  love  it!  Paramount  keeps 
on  giving  him  product  that  lines  his  box  office  with  solid  gold  —  gives 
him,  now,  this  special  production  of  one  of  the  screen's  greatest  money 
makers!  All  new,  all  talking,  loaded  with  box  office  names  and  profits! 


with 


SYLVIA  SIDNEY  •  CHESTER  MORRIS 

IRVING  PICHEL     •     JOHN  WRAY     •     HOBART  BOSWORTH 
ROBERT  COOGAN    •    NED  SPARKS    •    BORIS  KARLOFF    •     LLOYD  HUGHES 


DIRECTED  BY  NORMAN  McLEOD.    Adapted  by  Waldemar  Young.    From  the  story  by  Frank  L.  Packard  and  Robert 

H.  Davis  and  the  play  by  George  M.  Cohan. 


"THE 


ISLEADI 


with  CLAUDETTE  COLBERT 
EDMUND  LOWE    •    •    STUART  ERWIN 


Paramount' s  giving  exhibitors  plenty  of  gay  comedies  audiences  crave 
right  now.  Here's  another  one  that'll  keep  showmen  as  happy  as  their 
audiences.  A  smash  hit  on  the  stage,  it  has  some  of  the  funniest  scenes 
ever  screened  — and  a  star  cast  that'll  pull  them  right  into  your  theatre. 


Based  on  the  play  by  Charles  W.  Goddard  and  Paul  Dickey. 


AND  THE  SONG  ISN'T  ENDED! 
Paramount  is  shooting  a  line 
of  extra  profit,  extra  playing 
time  product  that  will  keep 
those  smart  exhibitors  happy  as 
larks  all  through  the  summer! 


D 


T 


30 


MOTION    PICTURE  HERALD 


April    16,  1932 


UNITED  STATES  COPYRIGHT  LAW 

A  Comparison  Between  the  Old  and  the  New  Sections 
Which  Affect  Motion  Pictures 

THE  OLD  LAW 

(Present  Form) 


WHAT   MAY  BE 
PROTECTED 


DEGREE  OF 
PROTECTION 


PREREQUISITES 


PROCEDURE 


H 
2 
W 

5u 

04  d. 

m 
> 
o 
a 


oz 


OH 

Q4o 
P« 
Oft 


RENEWAL 


NOTICE 


a — Books: 

Included  are  pamphlets, 
leaflets,  separate  poems, 
single  pages,  advertise- 
ments. 

b    —    Periodicals,  News- 
papers, 
c — Lectures. 

d — Dramatic  Compositions, 
e — Musical  Compositions, 
f — Maps. 

g — Works    of  art. 
h — Reproductions  of  works 
of  art. 

i — Drawings  of  a  scientific 
or   technical  nature. 

j — Photographs. 

k — Prints  and  illustrations. 

1 — Motion  pictures,  photo- 
plays. 

m — Motion  pictures  other 
than  photoplays. 


Protects  expression 
of  an  idea,  not  the 
idea  itself.  Contents 
of  books,  periodicals, 
newspapers  are  copy- 
rightable, but  protec- 
tion does  not  extend 
to  the  title. 
Titles  may  be  pro- 
tected by  trade-mark. 


Publication  of  the 
work  bearing  the 
copyright  notice.  Sale 
a  n  d  /  o  r  distribution 
constitutes  publication. 


Application  with  fee 
is  filed  (immediately 
after  publication — 
specifying  class  "a" 
to  "m"  as  shown  in 
first  column)  in  Copy- 
right  Office.  Two 
copies  of  the  best  edi- 
tion of  the  work, 
bearing  the  copyright 
notice  must  accom- 
pany the  application. 
Certificate  of  registra- 
tion is  then  issued. 


$2.00. 


28  years,  provided  re- 
newal is  applied  for 
within  1  years  prior 
to  expiration  date. 


Notice  is  given  bv 
printing  "Copyright 
(year  and  name  of 
owner)"  once  in  each 
copy.  But  if  the  work 
is  included  under 
classes  "f"  to  "k," 
inclusive,  then  C  in 
circle  ©  followed  with 
the  mark,  symbol  or 
initials  of  the  owner 
is  sufficient,  provided 
the  name  of  the 
owner  appears  on 
some  accessible  part 
of  the  work. 


THE  NEW  PLAN 

(As  Proposed  in  Bill  Now  Before  Congress) 


WHAT    MAY  BE 
PROTECTED 


DEGREE  OF 
PROTECTION 


PREREQUISITES 


PROCEDURE 


a — Books,  pamphlets,  con- 
tributions to  periodicals. 

b — Newspapers,  magazines, 
other  periodicals. 

c — Lectures,  sermons,  ad- 
dresses and  other  works 
for  oral  delivery. 

d — Dramatic  and  dramatico- 
musical  compositions; 
dramatizations;  scenar- 
ios and  continuities. 

e — Musical  compositions 

f — Maps. 

g — Works  of  art  and  repro- 
ductions. 

h — Literary  scripts  not  else- 
where provided  for. 

i — Plans,  drawings,  models, 
scientific  or  technical. 

j — Photographs. 

k — Prints  and  illustrations. 

1 — Motion  pictures,  with  or 
without  sound  and  /  or 
dialogue. 

m — Miscellaneous  writings. 


E-1 
2 
W 

sa 

2W 
04(r, 
U 
> 

o 
o 


to 

OZ 

2° 
OH 

Hm 
<H 
04O 
^04 
Qq, 


RENEWAL 


NOTICE 


Same 


Publication  of  work, 
with  or  without  copy- 
right notice.  Sale 
and/or  distribution 
constitutes  publica- 
tion. Registration  also 
deemed  public  presen- 
tation. 


Registration  not  es- 
sential, but  desirable. 
Application,  with  fee. 
filed  with  _  Copyright 
Office  (specifying  class 
"a"  to  "m"  as  shown 
in  1st  column)  accom- 
panied by  two  copies 
of_  best  edition,  if 
printed  (clear  descrip- 
tion of  synopsis  if 
motion  picture). 


$2.00 


56  years. 


None 


Notice  is  given  by 
legible  statement  in 
each  copy,  which  may 
consist  of  word  "copy- 
right," or  "copr."  or 
the  letter  "C"  in  a 
circle  or  the  phrase 
"all  rights  reserved." 
May,  but  need  not  in 
elude  name  of  copy- 
right owner  and  year. 
Any_  form  sufficient 
"which  reasonably  in- 
forms anyone  in  pos- 
sion  of  any  such 
copyright  that  copy- 
right is  claimed  in  the 
work." 


Kansas,  Missouri  Legislative 
Bodies  Plan  Admission  Taxes 

Admission  taxes  and  more  stringent  blue 
laws  will  be  asked  by  Kansas  and  Missouri 
legislators  at  their  respective  forthcoming 
sessions,  according  to  Earl  Van  Hyning, 
president  of  the  MPTA  of  Kansas  and  Mis- 
souri, in  an  announcement  to  members  of 
the  approaching  annual  convention  in  To- 


peka,  Kan.,  on  May  24  and  25  at  the  Jay- 
hawk  Hotel.  Van  Hyning  will  preside. 

In  his  letter  Van  Hyning  appealed  for 
organization  support  and  cited  various  major 
industry  problems  which  require  immediate 
attention  and  "can  only  be  met  by  a  united 
and  organized  body."  Among  the  problems 
noted  are  zoning  and  protection,  double  bills, 
fake  business  stimulators,  destructive  com- 
petition and  music  tax. 


Clark  Named  Paramount-Publix 
Chief  in  Australia,  Far  East 

William  J.  Clark,  former  Paramount-Pub- 
lix Australian  general  sales  manager,  has 
been  named  managing  director  for  Australia 
and  the  Far  East.  J.  H.  Seidelman,  assistant 
manager  of  the  foreign  department,  an- 
nounced the  appointment  on  his  return  to 
New  York  after  five  weeks  in  Europe. 


April    16,  1932 


MOTION    PICTURE  HERALD 


31 


FOURTH  DRAFT  OF  COPYRIGHT  BILL 
FAILS  TO  SATISFY  INDEPENDENTS 


Allied  Says  Sirovich  Measure  as 
Rewritten  Does  Not  Take 
Care  of  the  Unaffiliated  Ex- 
hibitor; Author  Urges  Action 

Submission  to  the  House  of  Representa- 
tives last  week  of  a  report  on  the  new  copy- 
right bill  has  loosed  upon  the  head  of  Repre- 
sentative William  I.  Sirovich,  of  New  York, 
chairman  of  the  patents  committee,  a  storm 
of  criticism  from  those  industries  affected. 

The  bill,  it  is  declared,  does  not  live  up 
to  Sirovich's  all-inclusive  promise  to  write 
a  measure  which  would  satisfy  every  indus- 
try interested.  Failure  to  take  care  of  the 
independent  exhibitor,  it  is  declared  by  Al- 
lied States,  for  instance,  will  mean  a  fight 
before  the  Senate  committee  to  secure 
amendment  when,  if  ever,  the  measure 
reaches  the  upper  house. 

Outlining  the  accomplishments  of  the  bill 
in  its  report,  the  patents  committee  declares 
"the  bill  protects  adequately  all  innocent  in- 
fringers," which  the  1909  copyright  act  fail- 
ed to  do.  Dilating  upon  this  point,  the  House 
report  asserts : 

"The  present  law,  except  in  the  case  of 
certain  infringements  by  motion  picture  pro- 
ducers, takes  no  account  of  innocence  in  the 
matter  of  infringements.  The  new  bill  takes 
account  of  innocence — for  instance,  innocent 
printers  who  act  merely  to  print  a  work  and 
who  have  no  other  interest  in  it  are  subject 
only  to  injunctions  against  future  printing. 

"Aside  from  these  specific  instances,  all 
innocent  infringers  are  treated  alike  under 
the  provisions  of  the  bill  and  are  protected 
by  provisions  which  limit  the  amount  of  re- 
covery and  the  character  of  the  remedy,  ac- 
cording to  the  registration  or  non-registra- 
tion of  the  work.  Under  the  present  copy- 
right law,  all  profits  are  taken  from  an  in- 
fringer, whether  innocent  or  otherwise.  As 
pointed  out,  we  believe  that  the  success  of 
infringement  suits  has  been  hampered  by  the 
drastic  provisions  of  this  kind  in  the  law. 

"The  bill,"  the  report  concludes  "not  only 
corrects  the  deficiencies  and  inadequacies  of 
the  present  copyright  law  but  provides  a 
workable  piece  of  legislation,  easily  under- 
stood and  administered,  which  operates  to  do 
justice  to  all  parties  concerned." 

During  the  hearings,  Sirovich  took  pains 
to  assure  each  industry  whose  representa- 
tives testified  that  a  bill  would  be  drawn 
which  would  suit  their  specific  requirements. 
But  that  this  was  easier  said  than  done  was 
indicated  by  the  fact  that  after  the  bill  was 
introduced  in  the  House  early  in  March, 
a  large  number  of  protests  were  received. 
A  second  draft  of  the  measure  was  then 
written  and  introduced  and  further  hearings 
held,  which  resulted  in  the  writing  of  a  third 
draft.  This,  in  turn,  was  followed  by  still 
another  draft,  and  the  committee's  report 
was  finally  filed  on  April  5,  still  without 
having  satisfied  all  interests. 

The  hearings  on  the  bill  were  the  most 
colorful  of  any  in  a  long  time,  possibly  since 
Representative  Blanton's  display  during 
hearings  on  Sunday  closing  in  the  District 


of  Columbia.  Several  sessions  were  enliven- 
ed by  Sirovich's  attacks  upon  newspaper 
critics  and  his  harrowing  recital  of  his  ex- 
periences as  a  dramatist. 

Independent  exhibitors  appearing  before 
the  committee  during  its  hearings  demanded 
that  a  hold-over  be  treated  in  the  bill  as  a 
breach  of  contract  rather  than  as  an  in- 
fringement. No  such  provision  was  made 
in  the  measure  reported,  but  it  is  provided 
that  in  the  case  of  the  unauthorized  exhibi- 
tion of  a  motion  picture,  the  infringer  shall 
pay  such  statutory  damages  as  the  court 
may  deem  just  but  not  less  than  $150  nor 
more  than  $10,000  for  all  infringements  up 
to  the  date  of  suit.  On  the  preceding  page 
a  detailed  comparison  is  made  between  the 
old  copyright  law — the  law  in  its  present 
form — and  that  which  is  proposed  in  the 
measure  now  before  Congress : 

Objections  of  Allied  States  Association 
to  Sirovich's  bill  were  recorded  by  Abram 
Myers,  chairman,  in  a  letter  sent  last  week 
to  Sirovich.  This  week,  Sirovich  received 
an  answer  to  Myers'  objections  from 
Gabriel  L.  Hess,  representing  the  MPPDA. 
Generally,  Hess  took  exception  to  the  ob- 
jections as  voiced  by  Myers. 

Early  consideration  of  the  new  copyright 
bill  was  asked  of  the  rules  committee  Tues- 
day by  Representative  Sirovich,  chairman 
House  Patents  Committee.  Dr.  Sirovich 
pointed  to  the  approaching  end  of  the  session 
and  stressed  the  need  and  desire  of  affected 
industries  for  new  legislation  as  promptly 
as  possible.  Copyright  revision  has  been 
before  the  House  for  several  years,  he  said, 
and  there  is  a  desire  to  have  the  matter 
settled. 


Academy  Committee  To  Study 
Economy  on  the  Studio  Sets 

The  executive  committee  of  the  assistant 
directors'  section  of  the  Academy  of  Mo- 
tion Picture  Arts  and  Sciences  on  the  Coast, 
has  named  a  committee  to  study  economy 
in  set  operation. 

The  committee  includes  Walter  Mayo, 
William  Rieter,  Doran  Cox,  William  Tum- 
mel,  Joseph  McDonough,  Jack  Mintz,  Gor- 
don Hollingshead.  A  series  of  bi-weekly 
meetings  has  been  scheduled.  The  art  di- 
rectors' section  of  the  technicians'  branch 
has  mapped  a  series  of  meetings  on  per- 
tinent subjects. 


Cooper  Reveals  the  Title  of 
Mysterious  Film  on  Radio  Lot 

The  name  of  the  mysterious  film  which 
is  being  made  on  the  Radio  lot,  under  the 
supervision  of  Merian  C.  Cooper,  has  been 
revealed  as  "The  Eighth  Wonder  of  the 
World." 

Cooper  has  been  working  on  the  film  for 
the  past  two  months,  and  the  fact  that  up  to 
now  he  has  succeeded  in  keeping  his  opera- 
tions so  secret  that  even  the  guard  on  the 
door  knows  nothing  about  it,  is  considered 
on  the  Coast  as  establishing  some  sort  of  a 
precedent. 


Holdovers  Said  to 
Infringe  Copyright 

Unauthorized  exhibition  in  the  form  of 
holdovers  was  held  to  be  infringement  of 
copyright,  rather  than  breach  of  contract, 
in  a  unanimous  opinion  returned  at  Boston 
this  week  by  the  U.  S.  Circuit  Court  of 
Appeals  for  the  First  Circuit. 

The  opinion  reverses  the  decrees  entered 
last  May  by  Judge  Morton  in  dismissing  the 
copyright  infringement  actions  filed  by  Metro 
and .  Educational  against  the  Bijou  theatre 
at  Boston  for  holding  over  pictures  in  ex- 
cess of  the  number  of  days  licensed.  It  sets 
forth  that  the  opinion  of  U.  S.  District  Judge 
Coleman  handed  down  at  Baltimore  last 
May  in  the  case  of  Tiffany  vs.  Dewing,  was 
"well  considered."  It  quotes  Judge  Coleman 
as  saying,  in  disposing  of  the  Maryland  hold- 
over case,  "that  the  projection  of  a  photo- 
play film  on  a  screen  without  the  copyright 
owner's  permission  was  an  infringement." 

Judge  Morris,  for  the  Circuit  Court  of 
Appeals,  held  that  "the  copyright  statutes 
ought  to  be  reasonably  construed  with  a 
view  to  effecting  the  purposes  intended  by 
Congress."  The  Appeals  Court  vacated  the 
dismissal  of  the  distributors'  complaints  by 
the  lower  court  and  returned  the  cases  to 
that  court  with  certain  recommendations  for 
amendment  of  the  pleas. 

Gabriel  Hess,  counsel  for  the  distributors, 
said  that  the  decision  sustains  the  position 
of  the  distributors  that  the  unauthorized  ex- 
hibition of  motion  picture  photoplays  are  in- 
fringements of  copyright  and  that  the  federal 
courts  have  jurisdiction  in  cases  of  this 
character. 

Mayers  !s  General  Manager 
Of  Colorfilm  Corporation 

Arche  Mayers,  formerly  eastern  sales 
representative  of  Colorfilm  Corporation, 
New  York,  has  been  appointed  general  man- 
ager of  the  company.  Mayers  will  be  in 
complete  charge  of  company  affairs,  super- 
vising sales,  production  and  laboratory  re- 
search. 

Headquarters  will  be  maintained  at  130 
West  46th  street,  New  York.  Another  lab- 
oratory will  be  opened  shortly  in  Hollywood, 
according  to  the  company's  announcement. 


Gomersall  Is  Named  Western 
Sales  Manager  at  Universal 

E.  T.  Gomersall  has  been  promoted  to  the 
position  of  western  sales  manager  of  Uni- 
versal by  L.  S.  Schlaifer,  general  sales  man- 
ager. Gomersall  replaces  Harry  S.  Lorch, 
resigned. 

Gomersall  was  previously  manager  of  the 
central  district,  with  headquarters  in  Chi- 
cago. He  arrives  in  New  York  shortly  to 
make  his  headquarters  at  the  home  office. 
He  will  join  Ted  Schlanger,  eastern  sales 
manager. 


32 


MOTION    PICTURE  HERALD 


April    16,  193? 


COMPROMISE  CONSENT  DECREE  ENDS 
3-YEAR  CHICACO  ANTITRUST  ACTION 


21  Companies  Agree  to  Being 
Enjoined  from  Illegal  Prac- 
tices Charged,  While  Not 
Admitting  Any  Violation 


Litigation  begun  three  years  ago  by  the 
Department  of  Justice  against  Paramount 
Publix,  its  subsidiary,  Balaban  &  Katz. 
and  19  other  large  distributors  and  exhibi- 
tors in  Chicago,  is  over.  It  ended  late  last 
week  in  federal  district  court  at  Chicago 
with  the  filing  of  an  amended  petition  and 
the  signing  of  a  final  decree  enjoining'  the 
defendant  companies  from  engaging  in  the 
future  in  any  of  the  illegal  practices  with 
which  they  were  charged. 

Conflicting  interpretations  of  the  effects 
of  the  settlement  by  the  Department  of  Jus- 
tice, Allied  States  Association  and  counsel 
for  Paramount  Publix  point  to  a  compro- 
mise arrived  at  between  the  Government 
and  defendants,  the  principal  advantage  of 
which  to  the  litigants,  it  appears,  is  a  sav- 
ing of  expenditures  of  further  litigation. 

Enjoined  from  Any  Illegal  Practices 

The  closing  of  the  case  comes  in  the  form 
of  a  consent  decree  by  the  terms  of  which 
the  defendants  do  not  admit  guilt  in  any 
particular  of  the  original  or  amended  com- 
plaints, but  agree  to  being  enjoined  forever 
from  engaging  in  the  illegal  practices  set 
forth  in  the  decree,  the  proof  of  violation 
of  any  particular  of  which  would  stand  them 
in  contempt  of  court. 

The  decree  is  applicable  only  to  the  terri- 
tory served  by  the  Chicago  exchanges  and 
the  action  itself  is  based  on  evidence  pre- 
sented in  the  anti-trust  suit  brought  in 
1928  against  Balaban  &  Katz,  affiliated  cir- 
cuits and  large  distributors  by  Marks 
Brothers  Theatres,  Chicago  independent  ex- 
hibitors. Because  this  evidence  was  intro- 
duced in  the  complainant's  efforts  to  prove 
a  monopoly  achieved  by  conspiracy  in  vio- 
lation of  the  anti-trust  laws,  the  present 
consent  decree  applies  only  to  collusive,  as 
distinguished  from  individual,  acts.  These 
collusive  acts  which  the  defendants  are  en- 
joined from  engaging  in  have  been  defined 
as  illegal  in  the  Sherman  anti-trust  law, 
hence  the  decree  contains  no  new  definition 
of  law  pertaining  to  industry  practices 
which  would  make  it  admissible  as  basic  evi- 
dence in  other  cases. 

Allied  States,  however,  regards  the  de- 
cree as  a  "valuable  precedent  for  other 
courts  to  follow,"  and  says  that  "a  copy  of 
the  decree  should  be  included  in  every  brief 
filed  in  behalf  of  independent  exhibitors  in 
cases  involving  protection,  allocation  of 
product,  withholding  of  films,  etc." 

Complexion  of  Procedure  Changed 

The  entire  complexion  of  the  Chicago  ex- 
hibition and  distribution  plan,  as  it  existed 
at  the  time  of  the  filing  of  the  original 
Marks  Bros,  complaint,  was  changed  upon 
the  later  acquisition  of  the  Marks  Brothers' 
theatre  properties  by  the  principal  defend- 
ant, Balaban  &  Katz.    The  significance  of 


the  decree  to  Chicago  appears  to  be  con- 
fined to  a  future  eventuality  similar  to 
that  which  existed  in  the  city  at  the  time 
of  the  filing  of  the  Marks  Bros,  complaint. 

The  Department  of  Justice  interprets  the 
decree  as  a  ''victory  for  the  Government," 
establishing  its  contention  on  the  claim  that 
the  final  decree  "adjudges  the  entire  con- 
spiracy to  have  been  illegal  and  in  viola- 
tion of  the  Sherman  Act  and  enjoins  all  of 
the  defendant  companies  from  further  car- 
rying out  the  conspiracy  or  any  similar  con- 
spiracy by  any  means  whatsoever.  Further, 
the  decree  specifically  enjoins  the  defend- 
ants from  further  engaging  in  any  of  the 
illegal  practices  with  which  they  had  been 
charged  in  the  amended  petition. 

Bars  Unreasonable  Protection 

"One  of  the  broadest  provisions  of  the 
decree  enjoins  the  defendants  from  granting 
to  theatres  affiliated  with  them  in  the  Chi- 
cago territory,  any  arbitrary  or  unreason- 
able protection  or  clearance  over  compet- 
ing, unaffiliated  theatres.  The  decree  not 
only  assures  the  smaller,  unaffiliated  theatre 
owners  and  the  public  of  substantially  all 
the  relief  sought  on  their  behalf  by  the 
attorney  general,  but  gives  them  this  relief 
immediately  without  the  delays  and  expenses 
which  would  be  incident  to  prolonged  liti- 
gation." 

However,  the  acts  which  the  defendants 
are  enjoined  from  committing  are  those 
which  are  perpetrated  in  collusion  and  have 
already  been  defined  as  illegal  in  the  Sher- 
man antitrust  laws.  Further,  the  provision 
enjoining  the  defendants  from  enforcing  any 
uniform  plan  of  "arbitrary  or  unreasonable 
protection  or  clearance"  loses  some  of  its 
significance  in  view  of  the  fact  that  the  dis- 
tributors, through  the  Hays  Office,  an- 
nounced last  fall  that  they  would  not  par- 
ticipate further  in  zoning  and  protection 
conferences  until  pending  cases  attacking 
the  legality  of  the  practice  had  been  settled. 
Moreover,  there  is  no  general  significance 
to  the  enjoinder  as  the  term  "unreasonable 
protection"  is  one  which  lacks  specific  defi- 
nition and  varies  in  each  zone,  it  is  pointed 
out. 

As  to  Block  Booking 

Counsel  for  the  defendants  maintains  that 
the  decree  upholds  the  block  booking  prac- 
tice, but  this  contention,  too,  loses  much  of 
its  significance  by  virtue  of  the  fact  that 
this  also  relates  only  to  individual  company 
policy,  and  does  not  apply  to  block  booking 
when  entered  upon,  as  was  charged  in  the 
original  complaint,  by  distributors  acting- 
together  and  in  concert.  The  legality  of 
block  booking  as  an  individual  company 
sales  policy  was  upheld  earlier  by  the  U. 
S.  circuit  court  of  appeals  at  New  York. 

The  amended  petition  filed  last  week  not 
only  contains  all  the  charges  relating  to 
conspiracy  to  violate  the  antitrust  laws, 
which  were  made  in  the  original  petition, 
but  also  alleges  that  the  defendants  have 
further  discriminated  against  unaffiliated 
theatre  owners  by  purchasing  pictures  in 
excess  of  normal  business  requirements, 
"thus  engrossing  the  supply" ;  by  insisting 


Decree  Pertains  Only  to  Chi- 
cago Territory;  Conditions 
Changed  Since  Marks  Bros. 
Launched  Original  Action 


upon  and  obtaining  exclusive  first-run 
rights ;  by  block  booking  and  by  tying-in 
of  shorts  and  features  in  deals  with  inde- 
pendents "without  making  the  same  require- 
ments of  theatres  affiliated  with  them." 

Defendants  named  in  the  petition  in  ad- 
dition to  Paramount  Publix  and  Balaban  & 
Katz  are :  Lubliner  &  Trinz  Theatres,  Inc. ; 
B.  &  K.  Midwest  Theatres,Inc. ;  Great  States 
Theatres,  Inc. ;  Metro-Goldwyn-Mayer  ;  Uni- 
versal, United  Artists,  Fox,  Warner  Bros.- 
F.  N.,  Vitagraph,  Columbia,  Educational, 
Pathe,  F.  B.  O.,  Gotham  Photoplays  Corp., 
and  Publix-Great  States  Theatres. 

Impressive  Legal  Talent 

One  of  the  most  impressive  arrays  of 
legal  talent  ever  assembled  in  defense  of 
larger  distributors  and  exhibitors  was  repre- 
sented in  this  antitrust  case.  The  decree 
was  signed  by  the  following  attorneys : 

Cravath,  deGersdorff,  Swaine  &  Wood,  one 
of  the  most  prominent  New  York  law  firms ; 
Coudert  Brothers,  also  prominent  in  New  York ; 
Frederick  Coudert  was  a  recent  candidate  for 
attorney  general  of  the  state ;  Burry,  Johnstone. 
Peters  &  Dixon ;  Winston,  Strawn  &  Shaw, 
probably  the  outstanding  Chicago  law  firm, 
headed  by  Silas  Strawn,  a  director  of  several 
of  the  city's  larger  banks,  former  chairman  of 
the  board  of  Montgomery  Ward  &  Co.,  presi- 
dent of  the  Chicago  Better  Government  Asso- 
ciation, and  leader  of  the  many  commissions 
for  the  financial  relief  of  the  city  in  its  financial 
crises ;  R.  W.  Perkins,  Esq. ;  Kirkland,  Flem- 
ing, Green  &  Martin,  attorneys  for  the  Chicago 
Tribune;  DeFrees,  Buckingham  &  Eaton;  Wolf, 
Tuthill  &  Trude,  headed  by  former  Judge  Samuel 
Trude  of  Chicago  ;  Weissenbach,  Harman,  Craig 
&  Okin ;  Dunne  &  Corboy ;  Miller,  Gorham 
&  Wales,  headed  by  Sidney  Gorham,  consultant 
to  Governor  Louis  Emmerson  of  Illinois,  and 
counsel  for  the  Chicago  Motor  Club ;  Sonnen- 
schein,  Berkson,  Lautman  &  Levinson,  headed 
by  Henry  Sonnenschein,  former  secretary  to 
Mayor  Anton  Cermak  of  Chicago ;  Morris  G. 
Leonard;  Leo  Spitz,  prominent  in  Chicago  Po- 
Leonard,  Leo  Spitz,  prominent  in  Chicago  po- 
J.  Robert  Rubin  and  D.  O.  Decker;  Poppen- 
husen,  Johnston,  Thompson  &  Cole ;  Trude  & 
Kahane ;  Thomas  Friedman,  and  Morris  G. 
Leonard. 

The  complete  text  of  the  consent  decree 
follows : 

United  States  of  America  filed  its  amended  and 
supplemental  petition  herein,  and  each  of  the  defend- 
ants having  duly  appeared  by  their  respective  counsel, 
the  United  States  of  America  by  George  E.  Q.  John- 
son, United  States  Attorney  for  the  Northern  District 
of  Illinois  and  John  Harlan  Amen,  Special  Assistant 
to  the  Attorney  General,  moved  the  Court  for  an 
injunction  as  prayed  in  the  petition  and  each  of  the 
defendants  consented  to  the  entry  of  this  decree  with- 
out contest  and  before  any  testimony  had  been  taken. 

WHEREFORE,  it  is  ordered,  adjudged  and  decreed 
as  follows; 

I.  The  term  "affiliated  exhibitors"  as  used  herein 
shall  include  persons,  firms,  partnerships  or  corpora- 
tions which  are  engaged  in  the  exhibition  of  motion 
pictures  at  theatres  which  are  owned,  operated  or 
controlled,  directly  or  indirectly,  by  any  producer  or 
distributor  of  motion  pictures. 

II.  The  term  "unaffiliated  exhibitors"  as  used  herein 
shall  include  persons,  firms,  partnerships  or  corpora- 
tions which  are  engaged  in  the  exhibition  of  motion 

pictures  at  theatres  which  are  not  owned,  operated  or 


April    16,    193  2 


MOTION    PICTURE  HERALD 


33 


TEXT  OF  BALABAN  &  KATZ  RULING 


(Continued  from  preceding  page) 
controlled,  directly  or  indirectly,  by  any  producer  or 
distributor  of  motion  pictures. 

III.  The  Court  has  jurisdiction  of  the  subject 
matter  hereof  and  of  all  persons  and  parties  hereto 
and  the  amended  and  supplemental  petition  herein 
states  a  cause  of  action  against  the  defendants  under 
the  Act  of  Congress  of  July  2,  1890,  commonly  known 
as  the  Sherman  Antitrust  Act. 

IV.  The  words  "concertedly,"  "concerted,"  "collu- 
sive," "collusively,"  "collective,"  "collectively"  and 
"concert  or  agreement"  as  used  in  this  decree  shall 
include  any  mutual  agreement,  understanding,  plan, 
device  or  contrivance  between  any  two  or  more  defend- 
ants but  shall  not  include  merely  simultaneously  and/or 
similar  action  if  shown  to  have  been  independently 
taken  on  the  part  of  two  or  more  defendants. 

V.  The  conspiracy  to  restrain  and  to  monopolize 
interstate  trade  and  commerce  in  motion  picture  films 
described  in  the  amended  and  supplemental  petition 
herein  is  hereby  declared  illegal  and  in  violation  of 
said  act  of  Congress  of  July  2,  1890,  commonly  known 
as  the  Sherman  Antitrust  Act. 

VI.  The  defendants  and  each  of  them,  their  respec- 
tive officers,  directors,  agents,  servants,  employees  and 
all  persons  acting  or  claiming  to  act  on  behalf  of 
them  or  any  of  them  be,  and  they  hereby  are,  per- 
petually enjoined  and  restrained  from  carrying  out, 
directly  or  indirectly,  expressly  or  impliedly,  by  any 
means  whatsoever,  the  conspiracy  described  in  the 
amended  and  supplemental  petition  herein  and  from 
entering  into  or  carrying  out,  directly  or  indirectly, 
expresslv  or  impliedly,  any  similar  conspiracy  of  like 
character  or  effect  in  the  Chicago  exchange  territory. 

VII.  The  defendants  and  any  two  or  more  of  them, 
when  acting  as  distributors  of  motion  pictures  in  the 
Chicago  exchange  territory  in  such  instances,  or  the 
defendants  and  any  two  or  more  of  them,  when  acting 
as  exhibitors  of  motion  pictures  in  the  Chicago  ex- 
change territory  in  such  instance,  or  the  defendants 
and  any  two  or  more  of  them,  when  one  or  more  is 
acting  both  as  a  distributor  and  an  exhibitor  in  the 
Chicago  exchange  territory  in  such  instance,  their 
respective  officers,  agents,  servants,  employees  and  all 
persons  acting  or  claiming  to  act  on  behalf  of  them 
or  any  of  them,  be  enjoined  from  collusively,  collec- 
tively or  by  concert  or  agreement: 

(a)  Restricting  the  course  of  interstate  trade 
and  commerce  in  motion  picture  films  distributed 
by  defendant  distributors  for  first  run  exhibitions 
in  the  territory  served  by  the  Chicago  Exchanges 
and  for  first  and  second  suburban  run  exhibitions 
in  the  City  of  Chicago,  Illinois,  to  motion  picture 
theatres  managed  or  booked  by  any  one  or  more 
of  defendant  exhibitors. 

(b)  Preventing  unaffiliated  exhibitors  of  motion 
pictures  in  the  Chicago  Exchange  Territory  from 
contracting  .for  or  from  securing  in  the  course 
of  interstate  trade  and  commerce  any  motion  pic- 
ture film  or  films  suitable  for  first  run  exhibition 
or  first  or  secord  suburban  run  exhibition  in 
any  city  or  town  in  the  territory  served  by  the 
Chicago  Exchanges  in  which  any  one  of  the  de- 
fendant exhibitors  operates  or  books  one  or  more 
motion  picture  theatres. 

(c)  Restraining  unaffiliated  exhibitors  in  the 
Chicago  Exchange  Territory  from  contracting,  in 
the  course  of  interstate  trade  and  commerce,  for 
any  motion  picture  or  pictures  to  exhibit  and  from 
securing  any  positive  print  of  any  motion  picture 
so  contracted  for,  until  such  time  after  the  release 
and  prior  exhibition  of  each  said  motion  picture 
in  any  theatre  operated  or  booked  by  any  one  of 
defendant  exhibitors  in  said  territory  that  the 
exhibition  value  thereof  has  been  lost. 

(d)  Restraining  unaffiliated  exhibitors  in  the 
Chicago  Exchange  Territory,  which  exhibitors  do 
not  compete  with  any  motion  picture  theatre  or 
theatres  operated  or  booked  by  any  one  of  de- 
fendant exhibitors,  from  contracting  in  the  course 
of  interstate  trade  and  commerce  for  any  motion 
picture  to  exhibit  first  run  prior  to  or  at  the 
same  time  as  any  first  run  exhibition  of  the  same 
motion  picture  in  any  motion  picture  theatre 
operated  or  booked  by  any  one  of  defendant  ex- 
hibitors, and  not  in  competition  with  said  unaffili- 
ated exhibitor  or  exhibitors. 

(e)  Excluding  distributors  of  motion  picture 
films  other  than  defendant  distributors  from  con- 
tracting, in  the  course  of  interstate  trade  and 
commerce  to  license  first  run  exhibitions  of  the 
feature  motion  pictures  distributed  by  them  in 
first  class,  first  run  motion  picture  theatres  in  the 
City  of  Chicago,  Illinois,  and  in  other  cities  and 
towns  in  the  Chicago  Exchange  Territory. 

(f)  Acquiring  the  management  or  booking  con- 
trol, without  a  substantial  proprietary  interest 
therein,  of  substantially  all  first  class,  first  run 
motion  picture  theatres  in  the  City  of  Chicago, 
Illinois;  acquiring  the  management  or  booking  con- 
trol, _  without  a  substantial  proprietary  interest 
therein,  of  substantially  all  first  class,  first  run 
motion  picture  theatres  in  all  the  principal  cities 
and  towns  throughout  the  Chicago  Exchange  Ter- 
ritory, or  acquiring  the  management  or  booking 
control,  without  a  substantial  proprietary  interest 
therein,  of  substantially  all  first  class,  first  and 
second  suburban  run  motion  picture  theatres  in 
the  City  of  Chicago,  Illinois. 

(g)  Granting  to  motion  picture  theatres,  owned, 
operated  or  controlled  by  defendant  exhibitors  in 
the  territory   served   by  the   Chicago  Exchanges. 


arbitrary  or  unreasonable  protection  or  clearances 
over  competing  theatres  owned,  operated  or  con- 
trolled by  unaffiliated  exhibitors. 

VIII.  The  defendant  exhibitors  and  any  two  or 
more  of  them,  their  respective  officers,  directors,  agents, 
servants,  employees  and  all  persons  acting  or  claiming 
to  act  on  behalf  of  them  or  any  of  them  be  enjoined 
from  coercing  or  compelling  or  attempting  to  coerce 
or  compel  defendant  distributors,  their  officers,  agents 
or  employees  with  the  intent,  for  the  purpose  and  with 
the  effect  of  accomplishing  the  performance  of  any  of 
the  acts  enjoined  in  the  foregoing  paragraph  VII 
hereof. 

IX.  The  defendants  and  any  two  or  more  of  them, 
when  acting  as  distributors  of  motion  pictures  in  the 
Chicago  exchange  territory  in  such  instance,  or  the 
defendants  and  any  two  or  more  of  them,  when  acting 
as  exhibitors  of  motion  pictures  in  the  Chicago  ex- 
change territory  in  such  instance,  or  the  defendants 
and  any  two  or  more  of  them,  when  one  or  more  is 
acting  both  as  a  distributor  and  an  exhibotor  in  the 
Chicago  exchange  tekrritory  in  such  instance,  their 
respective  officers,  agents,  servants,  employees  and  all 
persons  acting  or  claiming  to  act  on  behalf  of  them 
or  any  of  them,  be  enjoined  from  preparing,  publish- 
ing, adopting,  enforcing  or  attempting  to  enforce  any 
uniform  plan,  system  or  schedule  of  zoning  or  clear- 
ance with  the  intent,  for  the  purpose  or  with  the 
effect  of  accomplishing  the  performance  of  any  of  the 
acts  enjoined  in  the  foregoing  paragraph  VII  hereof. 

X.  The  defendant  exhibitors  and  each  of  them, 
and  each  and  all  of  their  respective  officers,  agents, 
servants,  employees  and  all  other  persons,  acting  or 
claiming  to  act  on  behalf  of  them  or  any  of  them  be, 
and  they  hereby  are,  perpetually  enjoined  and  re- 
strained from  entering  into  or  performing  any  eon- 
tracts,  agreements,  franchises  or  licenses  with  any  one 
or  more  of  the  defendant  distributors  for  the  exhibi- 
tion of  motion  pictures  in  the  territory  served  by 
the  Chicago  exchanges,  the  individual  or  collective 
effect  of  which  will  unreasonably  lessen  competition 
in  interstate  trade  and  commerce  between  the  de- 
fendants or  any  two  or  more  of  them,  or  effect  a 
combination  in  unreasonable  restraint  of  interstate 
trade  and  commerce  in  motion  pictures  or  create  a 
monopoly  of  interstate  trade  and  commerce  in  motion 
pictures  in  said  territory, 

XI.  The  defendants  and  any  two  or  more  of  them, 
when  acting  as  distributors  of  motion  pictures  in  the 
Chicago  exchange  territory  in  such  instance,  of  the 
defendants  and  any  two  or  more  of  them,  when  acting 
as  exhibitors  of  motion  pictures  in  the  Chicago  ex- 
change territory  in  such  instance,  or  the  defendants 
and  any  two  or  more  of  them,  when  one  or  more  is 
acting  both  as  a  distributor  and  an  exhibitor  in  the 
Chicago  exchange  territory  in  such  instance,  their 
respective  officers,  agents,  servants,  employees  and  all 
persons  acting  or  claiming  to  act  on  behalf  of  them 
or  any  of  them,  be  and  they  hereby  are  perpetually 
enjoined  and  restrained  from  collusively,  collectively 
or  by  concert  or  agreement  between  them,  formulating, 
adopting  or  practising  a  policy  either  generally  or 
with  respect  to  particular  communities: 

(a)  Whereby  the  supply  of  motion  pictures  dis- 
tributed by  defendant  distributors  is  engrossed 
for  exhibition  in  theatres  owned,  operated  or 
controlled  by  defendant  exhibitors  in  the  territory 
served  by  the  Chicago  Exchanges;  that  is  to  say, 
whereby  more  motion  pictures  are  bought  for 
exhibition  by  said  defendant  exhibitors  than  is 
reasonably  necessary  for  the  proper  conduct  of 
their  respective  businesses  in  said  territory  for 
the  purpose  or  with  the  intent  of  preventing  com- 
peting unaffiliated  exhibitors  therein  from  obtaining 
said  motion  pictures. 

(b)  Whereby  defendant  exhibitors  obtain  the 
exclusive  first  choice  of  motion  pictures  distributed 
by  defendant  distributors  in  the  territory  served  by 
the  Chicago  Exchanges;  that  is  to  say,  whereby 
said  defendant  exhibitors  are  permitted  to  con- 
tract for  the  exhibition  of  such  motion  pictures 
distributed  by  defendant  distributors  as  they  may 
deem  most  profitable  before  the  same  have  been 
offered  to  unaffiliated  exhibitors  in  said  territory 
for  the  purpose  or  with  the  intent  of  preventing 
said  unaffiliated  exhibitors  from  obtaining  said 
motion  pictures. 

(c)  Whereby  motion  pictures  distributed  by  de- 
fendant distributors  are  leased  to  unaffiliated 
exhibitors  in  said  Chicago  Exchange  Territory 
only  in  groups  containing  a  fixed  minimum  num- 
ber of  such  pictures  for  the  purpose  or  with  the 
effect  of  restraining  competing  unaffiliated  ex- 
hibitors in  said  territory  from  leasing  such  indi- 
vidual motion  pictures  as  they  may  require  and 
of  compellng  said  unaffiliated  exhibitors  to  contract 
for  the  exhibition  of  more  motion  pictures  dis- 
tributed by  defendant  distributors  than  are  needed 
for  the  legitimate  conduct  of  their  respective 
businesses. 

(d)  Whereby  defendant  distributors  leasing 
feature  pictures,  news  reels  and  short  subjects 
make  it  a  condition  of  sale  to  unaffiliated  exhibi- 
tors in  said  Chicago  Exchange  Territory,  that  the 
latter  purchase  the  news  reels  and/or  short  sub- 
jects, as  a  condition  precedent  to  obtaining  the 
feature  pictures  and.  do  not  make  the  same  condi- 
tion of  sale  to  defendant  exhibitors,  for  the  pur- 
pose or  with  the  intent  of  restraining  competing 
unaffiliated  exhibitors  in  said  territory  from  leas- 
ing such  individual  motion  pictures  as  they  may 


require  and  of  compelling  said  competing  unaffili- 
ated exhibitors  to  contract  for  the  exhibition  of 
more  motion  pictures  distributed  by  defendant  dis- 
tributors than  are  needed  for  the  legitimate  conduct 
of  their  respective  businesses. 

XII.  Nothing  in  this  decree  contained  shall  be  con- 
strued so  as  to  prevent  the  defendant  distributors, 
acting  separately,  from  entering  into  and/or  carrying 
out  contracts  with  the  defendant  exhibitors,  acting 
separately,  or  to  prevent  the  defendant  exhibitors, 
acting  separately,  from  entering  into  and/or  carrying 
out  contracts  with  the  defendant  distributors,  acting 
separately,  for  motion  picture  films  to  be  exhibited 
at  theatres  maintained  and  operated  by  defendant 
exhibitors;  or  at  theatres  for  which,  the  defendant 
exhibitors  contract  for  motion  picture  films;  or  to 
prevent  defendant  exhibitors,  acting  separately,  from 
selecting  for  exhibition  a  certain  number  of  motion 
picture  films  from  the  annual  product  of  such  distribu- 
tors, or  any  of  them,  before  said  distributors  enter 
into  negotiations  or  contracts  with  unaffiliated  exhibi- 
tors for;  or  permit  unaffiliated  exhibitors  to  select, 
motion  picture  films,  from  time  to  time,  for  exhibiton 
purposes;  or  to  prevent  defendant  exhibitors,  acting 
separately,  from  entering  into  contracts  for  or  mak- 
ing selections  of  motion  picture  films  for  exhibition 
purposes  before  the  time  when  unaffiliated  exhibitors, 
or  any  of  them,  have  entered  into  such  contracts  or 
made  such  selections. 

XIII.  Nothing  in  this  decree  contained  shall  be 
construed  to  declare  a  classsification  of  theatres  ac- 
cording to  the  method  described  in  the  amended  peti- 
tion as  first,  second  and  third  or  subsequent  run  or 
runs  theatres,  or  such  other  reasonable  classification 
as  may  hereafter  from  time  to  time  be  in  use  in  the 
motion  picture  industry,  or  zoning  of  such  theatres 
for  clearance  and/or  protection  of  motion  picture 
films  for  exhibition  purposes  as  between  theatres, 
including  clearance  and/or  protection  according  to 
runs  or  price  of  admission,  to  be  illegal  as  such  or 
in  violation  of  the  Act  of  Congress  of  July  2,  1890, 
entitled  "An  Act  to  Protect  Trade  and  Commerce," 
commonly  known  as  the  Sherman  Antitrust  Act,  or 
as  prohibiting  any  defendant  from  selecting  its  own 
customers  and  bargaining  with  them  in  accordance 
with  law,  or  as  prohibiting  defendant  distributors  and 
defendant  exhibitors  from  bargaining  separately  with 
each  other  in  accordance  with  law,  or  any  affiliated 
exhibitor  from  exhibiting  at  any  time  its  own  films  in 
theatres  owned  or  controlled  by  it. 

XIV.  Nothing  in  this  decree  contained  shall  be 
construed  as  prohibiting  any  otherwise  lawful  conduct 
by  any  one  or  more  defendants,  anything  in  this  decree 
to  the  contrary  notwithstanding. 

XV.  For  the  purposes  of  this  decree,  in  case  any 
defendant  owns  the  controlling  interest  in  any  other 
defendant  or  defendants,  either  directly  or  indirectly, 
such  defendants  (so  long  as  such  relationship  con- 
tinues), and/or  the  respective  subsidiaries  of  any 
defendant  herein,  shall  be  deemed  one  defendant. 

XVI.  Jurisdiction  of  this  cause  be  and  it  hereby  is 
retained  for  the  purpose  of  enforcing  and  modifvng 
this  decree. 

XVII.  The  Petitioner  have  and  recover  from  the 
defendants  its  costs  herein. 

ENTER. 


Sax,  Mack  of  Vitaphone  Plant 
To  Do  Musical  Color  Shorts 

Sam  Sax,  head  of  the  Brooklyn  Vitaphone 
studio  of  Warner,  and  Roy  Mack,  director, 
leave  New  York  for  the  Warner  Coast  plant 
this  week,  where  they  will  produce  a  series 
of  two-reel  Technicolor  musical  shorts. 

The  group  will  be  released  during  the 
1932-33  season.  Sax  and  Mack  will  remain 
on  the  Coast  for  a  few  weeks,  pending  the 
completion  of  alterations  at  the  Brooklyn 
plant.  Mack  has  directed  all  musical  shorts 
at  the  New  York  studio  during  the  past  two 
years. 

Sam  Sax  said:  "There  is  no  truth  in  the 
yarn  buzzing  around  Broadway  that  Vita- 
phone is  letting  out  any  of  its  staff  or 
closing  the  Brooklyn  Studios.  No  one  is 
being  fired.  I  am  going  to  Hollywood  to 
make  some  shorts  in  color.  While  I  am 
away  some  physical  alterations  will  be  made 
in  the  Brooklyn  Studios  but  no  others. 
Everyone  down  to  the  doorman  will  stay 
right  on  the  job.  I  shall  be  away  about  a 
month." 


34 


MOTION    PICTURE  HERALD 


April    16,  1932 


SENATE  COMMITTEE 

GET  EXEMPTION  PLEA 


Pettijohn  Request  for  Increase 
of  Exemption  from  Admis- 
sion Levy  to  50  Cents  Is 
Presented  to  Finance  Group 

By  F.  L  BURT,  Washington 

The  motion  picture  industry  on  Wednes- 
day afternoon  began  its  right  to  raise  the 
admission  tax  exemption  above  the  45  cents 
provided  in  the  House  tax  bill.  Charles  C. 
Pettijohn,  representing  the  Motion  Picture 
Producers  and  Distributors  of  America,  ap- 
pealed to  the  finance  committee  of  the  Sen- 
ate, headed  by  Senator  James  Watson  of 
Indiana,  to  raise  the  exemption  to  include 
50  cent  admissions. 

Treasury  representatives  argued  that  a  10 
cent  tax  on  admissions  above  50  cents,  as 
requested,  would  reduce  the  $40,000,000 
revenue  expected  from  a  45  cent  exemption 
level  to  $33,000,000.  Pettijohn  disagreed 
with  the  Government  spokesmen,  declaring 
that  instead  of  the  $7,000,000  claimed,  the 
loss  would  not  exceed  $3,000,000. 

Sharp  attack  upon  the  revenue  bill  passed 
by  the  House  of  Representatives  on  April  1 
as  serving  only  further  to  depress  business 
marked  the  opening  of  hearings  on  the 
measure  last  week  by  the  Senate  finance 
committee. 

Appearing  before  the  committee  to  present 
the  views  of  the  Administration  on  the  bill. 
Secretary  of  the  Treasury  Ogden  L.  Mills 
attacked  the  proposed  corporation  income 
rates  of  \2>y2  and  15  per  cent,  the  discon- 
tinuance of  the  exemption  of  dividends  from 
normal  income  tax,  the  repeal  of  the  net  loss 
provisions  and  the  high  rates  on  stock  trans- 
fers and  estates. 

The  lowering  of  the  admission  tax  exemp- 
tion to  10  cents  and  the  other  recommenda- 
tions made  by  the  Treasury  when  tax  legis- 
lation was  suggested  to  Congress  by  the 
President  last  December  were  again  pro- 
posed as  a  means  of  raising  the  revenue 
which  would  be  required  if  the  objections  to 
the  House  bill  were  acted  upon  by  the 
finance  committee. 

Fears  Retarding  of  Recovery 

"The  cumulative  effect  of  all  these  pro- 
visions is  very  great,"  Secretary  Mills  told 
the  committee  in  expressing  his  opposition 
to  the  bill.  "They  tend  to  converge  the  full 
weight  of  each  of  them  upon  capital  actively 
employed  in  business,  and  to  discourage  the 
normal  flow  of  capital  into  industry  and 
commerce  at  a  time  when  business  men  are 
hesitant  and  industry  stagnant.  Their  com- 
bined restrictive  effect,  magnified  by  the 
deadening  influence  of  the  depression,  will 
in  my  judgment  tend  to  retard  business  re- 
covery. 

"What  we  want  to  accomplish  above  all 
else  at  the  present  time,"  he  declared,  "is  to 
break  down  the  vicious  circle  of  deflation  of 
credit,  industrial  stagnation,  falling  prices 
and  loss  of  purchasing  power." 

The  only  merit  in  the  bill  passed  by  the 
House,  it  was  intimated  by  the  secretary, 
is  that  it  raises  $1,032,000,000  of  new  rev- 


enue and  that,  "from  the  standpoint  of  the 
Treasury,  is  a  most  vital  consideration." 
The  bill  recommended  by  the  ways  and 
means  committee,  carrying  the  general  man- 
ufacturers' sales  tax,  he  indicated,  was  ac- 
ceptable to  the  Administration. 

The  Treasury  proposals,  Mills  pointed  out, 
would  raise  $1,241,000,000,  the  amount  need- 
ed to  balance  the  budget;  the  bill  recom- 
mended by  the  ways  and  means  committee 
would  have  raised  $1,246,000,000,  which 
would  have  given  a  surplus  of  $5,000,000, 
but  the  measure  passed  by  the  House  will 
fall  $209,000,000  short  of  balancing  the 
budget. 

The  Treasury  recommendation  for  taxes 
on  all  admissions  in  excess  of  10  cents,  he 
pointed  out  further,  would  have  raised  $110,- 
000,000,  while  the  24-cent  exemption  in  the 
committee  bill  reduced  that  sum  to  $90,000,- 
000,  and  the  45-cent  exemption  in  the  meas- 
ure finally  adopted  by  the  House  will  bring 
only  $40,000,000.  He  did  not,  however,  dis- 
cuss the  admission  tax  in  detail. 

Taylor  in  New  York; 
May  Co  Abroad 

P.  C.  Taylor,  who  resigned  last  week  as 
Canadian  general  manager  for  RKO-Radio 
Pictures,  has  been  in  New  York  this  week 
in  conference  with  executives  of  one  of  the 
big  companies.  He  made  no  announcement 
of  his  plans,  but  it  is  reported  that  he  may 
go  abroad. 

Taylor  is  one  of  the  oldest  distributors  in 
Canada  in  point  of  years  of  service.  He 
opened  up  distribution  in  Canada  eight  years 
ago  for  the  old  FBO  company,  operating  a 
direct  sales  organization  for  physical  dis- 
tribution through  Educational.  Five  years 
ago  Taylor  organized  a  complete  exchange 
system  for  the  company  throughout  the  Do- 
minion. 


Kent,  Lightman,  Nagel  Will 
Address  Academy  on  Coast 

Sidney  R.  Kent,  M.  A.  Lightman  and 
Conrad  Nagel  will  be  the  principal  speak- 
ers at  the  first  of  three  general  meetings  for 
all  members  of  the  Academy  of  Arts  and 
Sciences  on  the  Coast,  April  27.  Irving 
Thalberg  .  will  be  chairman  of  the  meeting, 
to  be  followed  by  two  others  during  the 
year. 

The  gathering  is  for  the  purpose  of  famil- 
iarizing those  engaged  in  production  in 
Hollywood  with  conditions  prevailing  in 
other  branches  of  the  industry  over  the 
country.  Kent  will  discuss  distribution, 
Lightman  theatre  operation,  and  Nagel  will 
talk  on  public  taste  and  the  popular  attitude 
toward  the  screen,  as  gleaned  from  his  re- 
cent national  tour  on  behalf  of  the  Academy. 


Schayer  Remains  at  Universal 

Richard  Schayer  will  remain  as  scenario 
editor  at  Universal  on  the  Coast  for  the 
next  12  months,  the  company  having  exer- 
cised its  option  on  his  services. 


"JAYSEE"  ILL 

Illness  of  J.  C.  Jenkins  has  pre- 
vented the  Herald  field  representa- 
tive from  writing  His  Colyum  for  this 
issue.  His  many  readers  are  advised 
that  his  comment  on  this  and  that, 
but  particularly  on  the  subjects  close 
to  the  motion  picture  exhibitor,  will 
be  resumed  in  an  early  issue. 

$181,557  Quarter 
Net  for  Universal 

Universal  Pictures  Company,  Inc.,  and 
subsidiaries,  report  a  net  profit,  after  all 
charges,  of  $181,557  for  the  three  months 
ended  January  30,  1932,  the  first  quarter. 

For  the  same  quarter  of  1931  the  profit 
was  $1,045,326,  which,  however,  as  the  com- 
pany pointed  out  at  the  time,  was  abnormal 
due  to  the  change  in  the  method  of  amortiz- 
ing positive  and  negative  costs  to  conform 
to  the  general  practice  in  the  industry  of 
writing  off  these  costs  over  the  income  pro- 
ducing life  of  pictures.  Had  the  inventories 
of  the  released  film  at  the  beginning  of  the 
first  quarter  of  1931  been  valued  on  the 
same  basis  as  were  the  released  inventories 
at  the  beginning  and  end  of  the  first  quar- 
ter of  1932,  then  the  profit  for  that  first 
quarter  of  1931  would  have  been  $90,432, 
which  is  comparable  to  the  profit  of  $181,- 
557.11  reported  above,  according  to  the 
company. 

Current  assets  as  at  January  30,  1932, 
were  $8,629,891.41  and  current  liabilities, 
$2,011,386.90. 

New  Canadian  Tax 
Into  Effect  May  2 

E.  A.  Dunlop,  provincial  treasurer  of  On- 
tario, at  Toronto,  has  announced  the  sched- 
ule of  admission  taxes  to  go  into  effect  in 
the  province  on  May  2.  One  important  ex- 
emption stipulation  is  to  the  effect  that  the 
tax  must  be  paid  to  the  government  for  char- 
ity or  patriotic  entertainments  with  applica- 
tion for  a  refund  after  it  is  shown  that  66  2/3 
per  cent  of  the  gross  receipts  are  devoted  to 
the  purpose  advertised. 

The  only  straight  exemptions  are  on  tick- 
ets up  to  25  cents,  on  admissions  to  agricul- 
tural fairs  and  on  church  concerts  where  no 
person  receives  remuneration  or  expenses 
and  the  total  proceeds  are  for  church  work. 
The  tax  must  be  paid  on  admissions  to  grand 
stand  performances  or  side  shows  within  the 
grounds  of  agricultural  fairs. 

The  new  tax  schedule  is  as  follows :  all 
tickets  up  to  and  including  25  cents,  exempt; 
over  25  cents  and  not  more  than  33  cents, 
two  cents ;  over  33  cents  and  not  more  than 
37  cents,  three  cents ;  over  37  cents  and  not 
more  than  46  cents,  four  cents ;  over  46 
cents  and  not  more  than  55  cents,  five  cents ; 
over  55  cents  and  not  more  than  64  cents, 
six  cents ;  over  64  cents  and  not  more  than 
73  cents,  seven  cents ;  over  73  cents  and  not 
more  than  82  cents,  eight  cents. 

The  scale  continues  until  the  maximum  of 
50  cents  in  tax  is  reached  on  tickets  over 
$4. 


April    16,  1932 


MOTION    PICTURE  HERALD 


35 


PASSING  IN  REVIEW 


The  department  endeavors  to  set  forth  two  lines  of  material 
of  service  to  the  exhibitor — first,  a  showman's  evaluations 
of  the  outstanding  pictures — second,  reviews  of  information 


GRAND  HOTEL 

By  BENJAMIN  DeCASSERES 

With  a  galaxy  of  stars  that  just  have 
made  the  Milky  Way  sit  up  and  keel  over, 
the  Metro-Goldwyn-Mayer  production  of 
"Grand  Hotel"  hit  one  of  the  high-water 
marks  in  dramatic  screen  plays. 

As  drama,  as  comedy,  as  character  por- 
trayal I  rank  "Grand  Hotel"  with  the  few 
firstclass  entertainments  on  stage  or  screen. 
So  perfect,  so  vivid,  so  well  done  is  this 
picture  that  I  was  not  picture-conscious  at 
all.  It  created  an  illusion  of  absolute 
reality. 

It  is  true  that  in  all  screen  representa- 
tions of  famous  plays,  such  as  this  one, 
there  is  a  certain  color  and  flavor  missing 
that  only  real  human  beings  have  and  for 
which  there  will  never  be  found  a  substi- 
tute, just  as  no  phonograph  record,  how- 
ever perfect,  of  Paderewski  can  ever  take 
the  place  of  seeing  and  hearing  the  man 
himself. 

But  even  within  these  limitations  of  the 
screen  I  got  a  far  greater  kick  out  of  the 
picture  version  of  Vicki  Baum's  show  than 
I  did  out  of  the  play  itself. 

Edmund  Goulding,  the  director,  has  fol- 
lowed the  play  in  almost  every  detail. 
There  is  a  gruesome  hearse  scene  which 
he  added  and  which  should  be  eliminated. 
In  the  play  the  lonely  Doctor  Otternschlag 
(played  superbly  by  Lewis  Stone)  has  a 
patch  over  one  eye.  In  the  picture  Mr. 
Goulding  has  disfigured  the  whole  side  of 
Mr.  Stone's  face  with  acid  burns.  This  was 
not  necessary.  But  they  are  the  only  two 
blemishes  in  this  picture  that  never  has  a 
dull  moment,  that  whirls  you  from  scene  to 
scene  with  breathless  pictures  of  tense  dra- 
matic quality  or  gorgeous  humor,  and  that 
rises  like  a  symphonic  suite  to  a  sardonic, 
a  gay  anti-climax. 

The  acting  registers  100  per  cent.  The 
memorable  portrayals  go  to  Greta  Garbo, 
Lionel  Barrymore,  Wallace  Beery  and  Lewis 
Stone.  John  Barrymore,  Joan  Crawford, 
Jean  Hersholt,  Ferdinand  Gottchalk  and 
Tully  Marshall  were  perfect  in  their  parts, 
but  it  is  the  first  four  that  will  brand  them- 
selves into  your  memory.  Their  acting  fairly 
walked  out  of  the  screen. 

Garbo  as  Grusinkaya,  the  dancer  who 
is  about  to  commit  suicide  because  her 
public  has  gone  back  on  her  and  who  re- 
solves to  live  when  the  Baron,  a  hotel  bur- 
glar, makes  desperate  love  to  her,  has 
never  done  better  work.  Her  change  from 
despondency  to  whimsical  light-heartedness 
was  an  amazing  piece  of  virtuosity.  The 
close-ups  depicted  every  vibration,  grave 


and  gay,  in  her  soul.  She  is  a  great 
actress — and  I  never  thought  so  before! 

Lionel  Barrymore  as  Otto  Kringelein,  the 
ailing  provincial  who  comes  to  the  Grand 
Hotel  in  Berlin  with  a  few  thousand  marks 
to  have  a  great  time  before  he  dies,  was 
simply  overwhelming.  No  such  character 
acting  has  been  seen  on  stage  or  screen 
in  my  memory.  Whether  drunk,  cringing, 
threatening  or  love-making,  Barrymore 
moved  this  Kringelein  into  the  gallery  of 
unforgettable  creations. 

Wallace  Beery  as  Preysing,  the  Big  Floor 
Map  Man  who  is  arrested  for  killing  the 
Baron  while  the  Baron  is  robbing  his  room 
and  while  he,  Preysing,  is  about  to  have  a 
session  with  his  stenographer,  ran  all  the 
gamuts  of  brutality,  clumsy  love-making, 
small-town  hypocrisy  and  remorse. 

John  Barrymore  was  a  suave  burglar- 
lover  and  Joan  Crawford  put  all  her  wiles 
into  the  stenographer  who  is  out  on  the 
make  and  who  at  last  goes  off  to  Paris 
with  the  dying,  half-drunk  Kringelein. 

The  solidity  of  "Grand  Hotel"  not  only 
lies  in  its  vivid  character-creations  and  dra- 
matic web  that  is  so  cleverly  woven  around 
these  persons  unknown  to  one  another  in 
the  Grand  Hotel  and  who  are  destined 
to  affect  one  another's  lives,  but  there  is 
an  allegorical  background  to  the  whole 
story.  Grand  Hotel  is  the  world  we  live  in. 
These  people  are  you  and  I. 

This  is  a  great  adult  picture.  It  once 
more  announces  that  the  Screen  is  rapidly 
coming  of  age.  It  ought  to  pack  'em  in  till 
the  saloons  reopen. 


THE  MISLEADING  LADY 

Paramount  66  minutes 

C  EVERAL  good  selling  slants  enhance  what 
*^  otherwise  could  be  classified  as  a  very  or- 
dinary picture.  So,  since  this  one  provides  us 
with  some  merchandising  angles  it's  O.  K. 
We'll  leave  the  critical  opinions  regarding  story, 
cast  and  direction  to  others. 

Title  is  "misleading"  so  far  as  its  direct 
bearing  on  the  picture  is  concerned  and  should 
therefore  be  backed  with  an  intelligent  cam- 
paign if  it  is  going  to  mean  money  for  b.  o. 
Run  the  better  names  in  the  cast  above  the 
title  and  then  use  some  good  catchlines  to  sell 
away  from  the  idea  that  this  picture  has  any- 
thing to  do  with  the  stage,  especially  in  the 
smaller  towns  and  cities  where  the  title  may 
immediately  leave  such  an  impression.  Gag 
lines  referring  to  Erwin  and'  the  "nut"  role 
he  plays  as  Napoleon,  and  comedy  slants  ought 
to  be  pushed  to  the  fore  as  they  certainly  do 
more  for  this  picture  than  the  dramatic  spots. 

Claudette  Colbert,  Edmund  Lowe  and  Stuart 
Erwin  are  the  only  names  which  can  mean 
anything  on  your  marquee  or  in  your  advertis- 
ing. But  they  ought  to  be  strong  enough  to 
create  interest  and  bring  them  to  the  theatre. 

"Audience  value"  is  satisfactory  to  the  extent 
it  will  provide  an  evening's  entertainment. 
Where  the  story  is  weak  the  numerous  high- 
lights of  the  picture  save  it  and  manage  to 


sustain  the  necessary  interest  and  suspense 
(if  we  are  not  getting  too  flattering).  We 
can  visualize  this  picture  and  a  good  supporting 
bill  of  shorts  as  a  hierhly  satisfying  program  for 
any  theatre. 

Read  over  the  informative  review  in  the 
Herald  for  an  idea  of  the  plot  and  synopsis 
of  the  picture.  It  ought  to  provide  you  with 
enough  of  an  idea  to  go  to  work  on  your 
preliminary  campaign. 

There's  nothing  really  objectionable  for  kids 
or  Sundays  other  than  the  fact  that  he  abducts 
the  heroine.  If  your  community  can  find  any- 
thing terrible  in  that  then  spot  it  midweek. 
But  wherever  you  do  play  it,  try  the  the  sort 
of  campaign  that  brings  out  the  customers 
who  can  be  attracted  through  smart  show- 
selling  and  who  stay  away  from  the  ordinary 
stuff. 

V 

SCANDAL  FOR  SALE 

Universal  73  minutes 

I  F  your  patrons  like  sensational  stuff,  news- 
'  paper  yarns  and  all  the  hokum  that  goes 
into  the  making  of  such  pictures,  then  here's 
a  box  office  natural  for  you.  Universal  has 
crowded  more  territory  and  action  in  this  one 
picture  than  you  can  generally  expect  from 
three  or  four. 

The  title  is  chock  full  of  b.  o.  magnetism 
providing  you  build  up  a  strong  campaign  and 
again  providing  that  your  customers  are  not 
fed  up  with  newspaper  stuff.  If  they  can 
stand  it  and  you  can  sell  it,  then  everything  is 
going  to  be  all  right. 

To  augment  that  title  you  have  your  choice 
of  these  names :  Pat  O'Brien,  of  "Front  Page" 
fame ;  Rose  Hobart  and  Charlie  Bickford.  Not 
so  strong,  but  we've  seen  them  weaker,  too. 

Better  read  up  well  on  the  informative  re- 
view to  get  a  direct  slant  on  the  plot  of  this 
picture.  It  ought  to  show  you  the  way  to  head 
in  your  campaign.  Select  the  angles  which 
ought  to  appeal  to  your  particular  patronage 
and  play  them  up  for  all  they  are  worth. 

"Audience  value"  is  questionable  according 
to  the  type  of  people  who  come  to  your  house. 
The  more  refined  and  sophisticated  may  turn 
up  their  noses  just  a  wee  bit.  If  they,  by 
chance,  love  their  rough  stuff  and  he-man 
characterizations,  then  give  'em  a  large  order 
of  Bickford.  It  should  get  by  better  than 
average  in  most  spots,  and  it  will  if  you  try 
some  sensational  advertising  right  along  the 
lines  of  the  picture  itself. 

It's  not  suitable  for  kids  or  Sunday  showings' 
in  the  smaller  cities.    It  will  get  you  more 
in  the  middle  of  the  week  and  requires  a  good 
assortment  of  short  subjects  to  round  out  a 
suitable  show. 

CHARLES  E.  LEWIS. 


The  Unexpected  Father 

(Universal) 
Comedy 

Slim  Summerville,  Cora  Sue  Collins  and  Zasu 
Pitts  drew  a  plentitude  of  laughter  from  an 
audience  at  the  Loew's  42  street  theatre  in  New 
York  recently  when  this  film  was  screened.  A 
smaller  part  than  the  principals  is  handled  by 
Claude  Allister. 

Slim,  bachelor,  suddenly  strikes  oil  at  his 
ranch  in  the  West  and  sets  out  on  a  grand  and 
glorious  spree  of  spreading  his  suddenly  ac- 
quired wealth  far  and  wide.   In  the  course  of 


ELISSA  LAND  I 

as  Mrs.  Ramsey,  beautiful  murder  suspect,  in  HENRY  KING'S  production 

 ^Hif^M  mm  mm 

■  nd  UflAnl 

in  ROOM  13 

with 

RALPH  BELLAMY  •  NEIL  HAMILTON  •  MYRNA  LOY  •  GILBERT  ROLAND 

Based  on  the  stage  play  by  Samuel  Shipman,  Max  Marcin  and  Percival  Wilde 

FOX  PICTURE 


NOW  more  than  ever  before  •  « . 


YOUR  PATRONS 

JUDGE 

mtt  W  vnAll 


•  Or  had  her 

present  husband 
discovered  her  in 
Legrande's  arms 
and  taken  advan- 
tage of  the  Un- 
written Law? 


Mrs.  Ramsey  was  either  the  inno- 
cent victim  of  her  ex-husband's 
treachery — or  the  murderer  of 
Victor  Legrande. 


•  Had  the  musician,  Legrande, 
tricked  her  into  Room  13  and 
forced  her  to  defend  her  honor? 


•  Had  Legrande's 
mistress  surprised 
them  in  improper 
conduct  and 
the  fatal  sh 


FOX  PLAT  DATES  ARE  PAY  DATES 


38 


MOTION    PICTURE  HERALD 


April    16,  1932 


his  operations,  he  becomes  engaged  to  Dorothy 
Christy,  whose  parents  have  decided  how  much 
they  will  demand  for  their  daughter  in  alimony 
after  the  divorce,  long  before  anything  even 
resembling  a  wedding  date  has  been  set, 

Before  too  much  can  happen,  however,  Slim 
adopts  a  little  girl,  and  hires  Zasu  Pitts  as 
guardian.  The  child  comes  to  the  conclusion 
that  she  would  like  to  see  her  guardian  married 
to  Slim.  Just  as  Miss  Christy  and  Summerville 
are  about  to  be  attached  permanently  and  Miss 
Christy's  parents  are  deciding  what  they  will 
do  with  the  alimony,  little  Cora  Sue  Collins 
walks  in  on  the  party  and  ties  things  into  an 
unexpected  kind  of  knot.  Concluding,  Slim  de- 
cides to  give  the  baby  its  wish  and  takes  Zasu 
Pitts  for  his  lawfully  wedded.  The  child's 
speech  injected  a  good  bit  of  humor  into  the 
film  which  was  rather  enjoyed  by  the  patrons. 

Produced  and  distributed  by  Universal.  Directed  by 
Thornton  V.  Freeland.  Story  by  Dale  Van  Every. 
Dialogue  by  Robert  Keith,  Max  Lief,  Dale  Van  Every. 
Photographed  by  Jerome  Ash.  Release  date,  January 
3,  1932.    Running  time,  62  minutes. 

CAST 

Jasper  Jones    Slim  Summerville 

Polly  Perkins    Zasu  Pitts 

Pudge    Cora  Sue  Collins 

Mrs.  Hawkins    Alison  Skipworth 

Evelyn  Smythe    Dorothy  Christy 

Mrs.  Smythe    Grace  Hampton 

Claude    Claude  Allister 

Reggie    Tyrell  Davis 

Policeman    Tom  O'Brien 

Policeman    Richard  Cramer 


The  Misleading  Lady 

(  Paramount) 
Comedy-Drama 

Claudette  Colbert,  this  time  with  Edmund 
Lowe  opposite,  plays  the  central  role  in  what 
might  have  been  titled  "The  Taming  of  the 
Feminine."  There  are  lightsome  moments,  for 
the  most  part  supplied  by  Stuart  Erwin  of  the 
unprepossessing  countenance.  The  principal 
theme  itself,  however,  was  conducive  of  numer- 
ous laughs  at  the  New  York  Paramount,  where 
a  capacity  crowd  gave  rather  general  evidence 
of  enjoyment. 

Miss  Colbert,  wealthy,  bored  and  dissatisfied 
with  a  round  of  bridges,  luncheons,  and  the  like, 
attempts  to  obtain  the  leading  role  in  a  play  to 
be  produced  by  Robert  Strange.  He  is  uncon- 
vinced, and  she  stakes  the  job  on  her  ability 
to  make  Edmund  Lowe,  returned  South  Ameri- 
can mining  engineer,  fall  violently  in  love  with 
her  at  a  house  party.  She  succeeds,  but  the 
secret  is  unfortunately  brought  humiliatingly 
home  to  Lowe  by  accident. 

He  immediately  goes  into  action,  via  the 
caveman  route,  beginning  by  kidnaping  Miss 
Colbert  and  taking  her  to  his  mountain  cabin. 
She  puts  up  a  game  fight  and  is  finally  chained 
to  the  wall  by  Lowe.  The  scenes  within  the 
cabin  are  sufficiently  amusing  to  have  evoked 
laughter  from  the  audience.  Stuart  Erwin  ap- 
pears quietly  on  the  scene  as  a  harmless  and 
mild  lunatic  who  firmly  believes  he  is  Napo- 
leon. Lowe,  attempting  to  quiet  the  insane 
Erwin,  indulges  in  a  bit  of  horseplay  which  was 
fairly  appreciatively  received.  George  Meeker, 
Miss  Colbert's  fiance,  trails  them  to  the  cabin, 
revolver  in  hand,  is  disarmed  by  Lowe.  The 
keepers  come  for  Napoleon,  and  when  a  gun 
goes  off,  Miss  Colbert,  now  thoroughly  tamed, 
of  course,  jumps  into  Lowe's  arms  instead  of 
those  of  her  erstwhile  intended  husband. 

Produced  and  distributed  by  Paramount.  Directed 
by  Stuart  Walker.  From  the  play  by  Charles  Goddard 
and  Paul  Dickey.  Screen  play  by  Adelaide  Heilbron 
and  Caroline  Francke.  Cameraman,  George  Folsey. 
Release  date,  April  IS,  1932.   Running  time,  70  minutes. 

CAST 

Helen  Steele    Claudette  Colbert 

Jack  Craigen    Edmund  Lowe 

Boney   Stuart  Erwin 

Sydney  Parker    Robert  Strange 

Tracy    George  Meeker 

Alice  Cannell    Selena  Royle 

Bob  Connell    Curtis  Cooksey 

Fitzpatrick    William  Gargan 

Jane  Weatherby    Nina  Walker 

Steve    Edgar  Nelson 

Babo    Fred  Stewart 

Spider    Harry  Ellerbe 

McMahon    Will  Geer 

Bill    Donald  McBride 


Disorderly  Conduct 

(Fox) 
Drama 

Once  again  the  police  force  of  the  large  city 
triumphs  in  its  unending  war  against  gangs, 
dives  and  general  corruption.  This  particular 
triumph  of  law  and  order  derives  its  major 
significance  from  the  personal  vindication  of  a 
police  captain,  Ralph  Bellamy,  and  the  regained 
self-respect  of  Officer  Spencer  Tracy,  whose 
straightforward  outlook  had  been  sadly  dam- 
aged by  wealthy  and  reckless  Sally  Eilers. 

A  New  York  Roxy  audience  gave  every  evi- 
dence of  deriving  much  in  the  way  of  enter- 
tainment from  the  fast-paced  film,  replete  with 
fast-driven  motorcycles  and  motor  cars,  of  po- 
lice raids  and  station  house  horseplay,  with  a 
bit  of  well-aimed  pistol  fire  to  add  the  spice 
to  the  police  story. 

Motorcycle  Officer  Tracy  arrests  Sally  Eilers, 
daughter  of  wealthy  and  influential  Ralph  Mor- 
gan, whose  income  is  in  part  derived  from 
crooked  sources,  after  she  laughs  at  him  and 
leads  him  a  merry  chase.  He  realizes  his  error 
when  the  wheels  begin  turning  and  he  finds  him- 
self demoted  to  a  street  walking  patrolman's 
post  under  Ralph  Bellamy,  known  for  his  hon- 
esty as  a  police  captain.  Soured  on  the  world 
and  the  importance  of  being  "on  the  square," 
Tracy  makes  a  fool  of  his  captain,  who  hap- 
pens to  be  in  love  with  Miss  Eilers,  and  earns 
a  bit  of  extra  money  by  tipping  off  Frank  Con- 
roy,  owner  of  a  gambling  house,  when  Bel- 
lamy plans  a  raid. 

The  truth  comes  out  and  Bellamy  confronts 
Tracy  with  his  guilt,  promising  to  "break"  him 
out  of  the  department.  Bellamy  stages  a  raid 
on  Conroy's  dive  and  forces  Tracy  to  lead  the 
charge.  Tracy's  family  consists  of  his  mother, 
two  nieces  and  a  nephew,  the  most  appealing 
youngster,  little  Dickie  Moore.  While  the  raid 
is  in  progress,  Tracy  finds  Miss  Eilers  in  a 
room  with  a  dead  crook  and  takes  money  from 
Morgan  to  keep  his  mouth  closed.  Conroy, 
released,  trails  Tracy  with  a  machine  gun, 
which  Tracy  escapes,  but  at  the  cost  of  Dickie's 
life.  .The  death  transforms  Tracy,  who,  after 
dispatching  Conroy,  returns  to  the  station, 
turns  the  money  over  to  Bellamy,  and  col- 
lapses. 

Squared,  Tracy  returns  to  his  motorcycle 
post,  again  pursues  speeding  Miss  Eilers,  and 
a  budding  romance  is  left  to  the  imagination  of 
the  audience.  Amusing  comedy  is  supplied  by 
El  Brendel  in  the  station  house  as  a  fellow- 
officer  of  Tracy,  whose  work  throughout  was 
very  well  received. 

Produced  and  distributed  by  Fox.  Directed  by  John 
W.  Considine,  Jr.  Story  by  William  Anthony  Mc- 
Guire.  Photographed  by  Ray  June.  Sound,  W.  W. 
Lindsay.  Art  director,  Duncan  Cramer.  Costumes, 
Guy  S.  Duty.  Release  date,  March  20,  1932.  Running 
time,  82  minutes. 

CAST 

Phyllis   Crawford   Sally  Eilers 

Dick  Fay    Spencer  Tracy 

Olsen    El  Brendel 

Jimmy    Dickie  Moore 

Tom  Manning    Ralph  Bellamy 

James  Crawford    Ralph  Morgan 

Fletcher    Allan  Dinehart 

Lunch  room  girl   Claire  Maynard 

Tony  Alsotto    Frank  Conroy 

Stallings    Cornelius  Keefe 

Gwen  Fiske    Nora  Lane 

Phoebe  Darnton    Geneva  Mitchell 

Limpy    Charles  Grapewin 

Perce  Manners    James  Todd 

Helen  Burke    Sally  Blane 


Scandal  for  Sale 

(Universal) 
Newspaper  Drama 

The  arrow  wings  its  way  around  the  news- 
paper cycle  of  film  dramas,  and  Universal 
makes  its  contribution  in  the  form  of  "Scandal 
for  Sale,"  wherein  Charles  Bickford,  two- 
fisted  and  strong-voiced,  offers  the  managing 
editor,  who  comes  very  close  to  wrecking  his 
own  and  the  life  of  his  family,  but  recovers  in 
time,  though  at  considerable  expense. 

Bickford,  happy  with  home,  wife  and  two 
appealing  youngsters,  becomes  dissatisfied  with 
his  Boston  managing  editorship,  since  J.  Far- 
rell MacDonald,  chief,  refuses  to  subscribe  to 


Bickford's  editorial  slant,  sensationalism.  Dis- 
gusted, ambitious,  Bickford  becomes  managing 
editor  of  a  New  York  tabloid,  with  his  assist- 
ant Pat  O'Brien,  friend  who  follows  him  down 
from  Boston.  Berton  Churchill  plays  the  rather 
lurid-minded  publisher,  who  is  sold  on  the  idea 
of  large  circulation  by  Bickford. 

The  latter  goes  to  work,  raking  up  scandal, 
splashing  mud  all  over  the  place,  while  the  cir- 
culation manager  goes  into  ecstasies.  The  net 
result  is  neglect  of  Rose  Hobart,  his  wife,  and 
the  children  to  the  point  where  the  small  son 
dies  because  Bickford  was  too  busy  to  get  a 
doctor  in  time.  The  climax  comes,  however, 
when  Bickford  promotes  a  trans-Atlantic  flight 
piloted  by  a  German,  Hans  von  Twardowski, 
and  O'Brien  is  assigned  as  reporter  by  radio 
on  the  voyage. 

In  mid-ocean,  the  plane  runs  into  an  electrical 
storm  and  O'Brien,  though  drunk,  sends  in  his 
last  story,  before  the  plane  plunges  into  the 
heavy  sea.  The  photographic  work  and  the 
performances  of  O'Brien  and  von  Twardoski 
in  the  plane  in  the  moments  before  the  plunge 
were  generally  considered  to  be  splendid  bits. 

The  death  of  O'Brien  is  the  last  straw.  Miss 
Hobart  prepares  to  leave  Bickford  for  a  return 
to  Boston.  But  Bickford  has  had  his  lesson 
in  the  art  and  technique  of  muck-raking.  Quit- 
ting, he  suggests  that  Miss  Hobart  use  a  bo- 
nus from  Churchill  to  buy  a  newspaper  of  an- 
cient vintage  in  Dayton,  Ohio,  and  hire  her 
husband  as  managing  editor.  Miss  Hobart  de- 
cides that  she  will. 

Producd  and  distributed  by  Universal.  Directed  by 
Russel  Mack.  From  original  story  by  Emil  Gauve- 
reau.  Adaptation  and  dialogue  by  Ralph  Graves.  Edi- 
tor, Robert  Carlisle.  Continuity  by  Robert  Keith. 
Cameraman,  Karl  Freund.  Sound,  C.  Roy  Hunter. 
Release  date,  April  17,  1932.  Running  time,  75  minutes. 
CAST 

Jerry  Strong   Charles  Bickford 

Claire  Strong   Rose  Hobart 

Waddell    Pat  O'Brien 

Dorothy  Pepper    Claudia  Dell 

Treadway   J.  Farrell  MacDonald 

Brownie    Harry  Beresford 

Bunnyweather    Berton  Churchill 

Stella    Glenda  Farrell 

Simpkins    Tully  Marshall 

Carrington   Mitchell  Harris 

Affner  (Aviator)  Hans  von  Twardowski 

City  editor    Lew  Kelly 

Mildred  Strong  Mary  Jane  Graham 

Bobby  Strong   Buster  Phelps 

Detective    Paul  Nicholson 

Police  lieutenant    James  Farley 


It's  Tough  to  be  Famous 

(First  National) 
Comedy-Drama 

The  trials  and  tribulations  of  the  sudden  na- 
tional hero  are  recorded  in  satiric  vein,  with 
able  and  personable  Douglas  Fairbanks,  Jr.,  as 
the  national  hero.  There  is  just  the  slightest 
suspicion  apparent  that  perhaps  one  Charles 
Augustus  Lindbergh  of  popular  memory,  in 
his  spectacular  rise  to  heroism,  and  his  inherent 
distaste  for  its  attendant  manifestations,  might 
have  been  the  reason  for  it  all,  its  inspiration. 

There  is  some  little  in  the  nature  of  comedy 
in  the  film,  by  reason  of  the  most  complete  man- 
ner in  which  Fairbanks  is  hounded,  first  out 
of  freedom  of  thought  and  action,  later  out  of 
a  wife,  but,  fortunately,  only  temporarily. 

Fairbanks,  at  the  opening  of  the  film,  is  the 
youthful  commander  of  a  rammed  submarine. 
He  sends  his  men  through  a  torpedo  tube  to 
safety,  one  by  one,  is  himself  rescued  by  divers, 
and  thereby  becomes  a  national  hero.  Follow 
various  and  sundry  newsreel  shots  reminiscent 
of  numerous  New  York  receptions  to  numerous 
returned  heroes,  with  much  of  the  usual  fan- 
fare and  trumpets.  Walter  Catlett,  unbidden, 
undertakes  to  act  as  Fairbanks'  manager,  and 
leads  him  a  merry  chase,  through  dinners  and 
luncheons,  parties  and  speeches,  invading  his 
privacy  as  far  as  is  humanly  possible. 

Mary  Brian,  small-town  sweetheart  of  Fair- 
banks, gives  him  the  only  safe  haven  from  wor- 
shippers and  autograph  seekers,  and  the  two 
are  married.  The  misfortunes  of  popularity  are 
increased  by  the  assumption  of  a  position  with 
a  company  headed  by  Oscar  Apfel.  The  nerve- 
wracking  experience  takes  its  toll  on  married 
life,  and  Fairbanks  and  Aliss  Brian  separate, 
both  to  return  to  their  respective  parents'  home 


April    16,    193  2 


MOTION    PICTURE  HERALD 


39 


in  the  same  small  town.  When  Fairbanks 
reaches  the  top  point  of  endurance  and  breaks 
with  employer  and  manager,  the  two  are  recon- 
ciled and  return  to  New  York  and  home. 

The  audience  at  the  New  York  Strand  seemed 
to  extract  a  reasonable  amount  of  pleasant 
entertainment  from  the  effort,  with  definite  com- 
ment highly  favorable  concerning  the  manner 
in  which  Fairbanks  handles  the  role  of  the  har- 
assed young  hero. 

Produced  and  distributed  by  First  National.  Di- 
rected by  Alfred  Green.  Story  by  Mary  McCall,  Jr. 
Adaptation  by  Robert  Lord.  Cameraman,  Sol  Polito. 
Release  date,  April  2,  1932.   Running-  time,  79  minutes. 

CAST 

Scotty    Douglas  Fairbanks,  Jr. 

Janet    Mary  Brian 

Chapin    Walter  Catlett 

Mrs.  McClenahan    Emma  Dunn 

Miss  Jackson    Lilian  Bond 

Ada    Louise  Beavers 

Sanford    Terrence  Ray 

Boynton    Oscar  Apfel 

Steve    David  Landau 

Sutter    Harold  Menger 

Lieut.  Blake    J.  Carroll  Naish 

Mrs.   Porter    Claire  McDowell 

Ole    Ivan  Linou 


cuts  down  an  historically  significant  tree. 
Running  time,  17  minutes. 


Women  Who  Play 

Paramount 
Lonsdale's  Play 

( Seen  in  London ) 

Arthur  Rosson  has  tackled  this  "Spring 
Cleaning*'  job  without  creating  the  mess  usually 
associated  with  the  operation.  But  he  has  failed 
to  convey  much  of  the  spick  and  span  results 
which  spring  cleaning  leaves  in  its  wake,  cer- 
tain comment  indicated. 

A  fine  list  of  the  best  British  players,  headed 
by  the  American,  Mary  Newcombe,  makes  a 
scintilating  cast,  and  the  work  they  put  in  is 
sound.  The  story  concerns  an  unconventional 
author,  bored  by  the  inane  society  chatter  of 
his  wife's  frequent  party  visitors,  who  takes 
home  one  evening  a  woman  of  easy  virtue. 
Neither  he  nor  the  woman  make  any  secret  of 
the  matter ;  both  sit  down  to  dine  with  the  wife 
and  her  society  friends,  whom  the  author  ex- 
poses as  no  better  but  a  little  less  honest  than 
the  prostitute.  Complications  result,  but  the 
final  touch  sees  the  author  and  his  wife  recon- 
ciled, and  their  married  life  placed  on  a  sounder 
basis. 

Well  mounted  and  acted,  there  is  perhaps  too 
much  dialogue.  There  is  one  very  effective 
scene,  in  which  talk  is  well  justified,  when  the 
author  and  his  wife's  would-be  lover  come  to 
grips  on  the  subject  of  society  versus  morals. 
Mary  Newcomb  plays  the  husband's  friend. 

Produced  and  distributed  by  Paramount.  Directed 
by  Arthur  Rosson.  Art  direction,  Holmes  Paul.  Run- 
ning time,  79  minutes. 

CAST 

Mona   Mary  Newcomb 

Margaret  Sones  Benita  Hume 

Fay   Joan  Barry 

Ernest  Steele  Barry  Jones 

Richard   Sones  George  Barraud 

Archie    Edmund  Breon 

Walters    Frank  Lacy 

Lady  Jane  Sylvia  Leslie 

Bobby    Gerard  Lysly 

Willie    Peter  Evan  Thomas 

Connie    Mary  Hamilton 


SH€CTS 


Meet  the  Princess 

(Universal) 
Certainly 

Slim  Summerville,  lengthy  Marine  bugler, 
and  Harry  Gribbon,  his  most  obnoxious  top 
sergeant,  are  always  good  for  numerous  laughs, 
in  this  case  not  less  so.  Gribbon  is  delegated 
to  take  the  colonel's  dog  out  for  an  airing,  and 
succeeds  in  humorously  palming  off  the  dog  on 
Slim.  It  is  hardly  a  fair  exchange,  however, 
because  Gribbon  takes  Slim's  special  feminine 
friend  at  the  same  time.  It  is  all  "done  humor- 
ously.   Much  excitement,  also,  when  Gribbon 


The  Duck  Hunt 

(  Columbia) 
Funny 

An  amusing  cartoon,  in  which  Mickey  Mouse, 
himself,  goes  hunting  for  ducks.  His  maneuvers 
in  pursuit  of  the  feathered  game  are  really 
animatedly  funny.  The  hound  dog  which  ac- 
companies Mickey  supplies  more  than  a  few 
laughs  in  addition.  The  background  music  is 
pleasant. — Running  time,  7  minutes. 

Hide  and  Seek 

(Paramount) 
Clever 

A  clever  and  highly  amusing  Talkartoons 
number,  with  Mr.  Kidnaper  hot  on  the  trail  of 
the  animated  girl  who  draws  money  from  the 
bank.  The  traffic  cop  gets  in  his  licks,  and  it 
is  all  done  in  an  engagingly  amusing  cartoon 
fashion. — Running  time,  7  minutes. 


The  Air  Mail  Mystery 

(Universal) 
Thrills,  Action 

Here's  a  new  serial,  and  if  the  first  three 
chapters,  projection  room-shown,  are  any  indi- 
cation of  what  to  expect  from  the  remaining 
nine  installments,  here  is  an  action-filled  screen 
yarn  that  should  bring  the  youngsters  up  stand- 
ing in  their  seats.  Each  installment  runs  two 
reels.  Action  takes  place  in,  around  and  over 
the  Mojave  Desert,  with  aeroplanes  and  auto- 
mobiles as  the  chief  means  of  locomotion.  Jimmy 
Ross  and  Bob  Lee  are  partners  in  a  gold  mine, 
and  the  story  principally  concerns  their  at- 
tempts to  get  their  bullion  to  the  mint  despite 
the  opposition  of  one  Black  Hawk.  The  latter 
catapults  his  plane  from  its  landing  place  on 
treacherous  ground,  and  makes  a  thrilling 
aeroplane  drop  via  parachute.  Fast-paced  auto 
sequences  and  a  few  air  battles  have  the  film 
racing  along.  James  Flavin  heads  the  cast  with 
Lucile  Brown  as  attractive  heroine.  Ray  Tay- 
lor directed. — Running  time,  18  minutes  (each 
installment) . 


Sportslants 

(Vitaphone) 
Winter  Action 

In  this  number  of  the  series,  Ted  Husing, 
sports  announcer,  takes  the  audience  to  Lake 
Placid  and  the  recent  winter  Olympics.  Seen 
in  action  are  several  of  the  most  noted  of 
fancy  skaters,  the  speed  skaters,  cross  country 
and  speed  skiiers,  and  the  famed  and  hazardous 
bob-sled  run.  Best  shots  include  those  on  the 
sled  run  and  the  aerial  shots  of  the  skiiers  in 
mid  air  during  their  thrilling  leaps.  Appealing 
and  vitally  active. — Running  time,  9  minutes. 


Swim  or  Sink 

(  Paramount) 
Amusing  Cartoon 

One  of  the  Fleisher  Talkertoon  cartoon  num- 
bers and  a  laughable  short.  Bimbo  and  Koko 
land  on  a  raft  during  a  storm  and  are  picked 
up  by  a  pirate  ship's  crew  of  animateds.  A 
whale  devours  all  of  the  pirates  and  the  lovers 
are  left  to  themselves.  It  is  all  rather  clever 
and  amusing. — Running  time,  7  minutes. 


Big  Hearted  Bosko 

(Vitaphone) 
They'll  Laugh 

Little  animated  Bosko  goes  skating  with  his 
lop-eared  hound,  and  finds  a  baby  in  a  basket 
on  the  ice.  They  take  it  home,  and  try  to  quiet 
it.  Their  success  is  quite  conspicuous  by  its 
absence,  until  they  hit  upon  the  musical  jazz 
formula.  The  baby  not  only  likes  it  but  stands 
up  in  the  cradle  and  joins  in.  Clever  enough, 
amusing  enough. — Running  time,  7  minutes. 


Producers  Croup 
Sees  Film  Errors 


The  Association  of  Motion  Picture  Pro- 
ducers, on  the  Coast,  has  compiled  a  com- 
plete list  of  inaccurate  details  occasionally 
found  in  motion  pictures. 

The  following  suggestions  were  included 
in  the  complete  list: 

"British  officers  in  war  time  do  not  wear  rank 
badges  on  the  shoulder  straps.  Always  on  the 
cuffs. 

"Flying  officers  do  not  wear  leggings.  Al- 
ways riding  boots  or  puttees. 

"Care  should  be  taken  that  cap  badges  agree 
with  collar  badges. 

"Anti-aircraft  guns  do  not  fire  during  aerial 
combat. 

"Aircraft  carrying  bombs  were  not  allowed 
to  fly  over  towns. 

"Bright  buttons  were  forbidden  while  in  ac- 
tion. Smoking  was  also  forbidden. 

"When  addressing  superior  officers  one  al- 
ways said  'Sir.' 

"One  never  saluted  with  the  hat  off.  Stand- 
ing at  attention  is  all. 

"English  butlers  are  generally  well-educated 
and  do  not  misplace  their  "h's." 

"In  England  no  self-respecting  man  would 
wear  a  straw  hat  with  a  dinner  suit. 

"When  a  man  comes  in  from  a  torrential 
downpour  he  is  generally  wet.  Some  film-stars 
seem  to  be  able  to  walk  between  the  drops. 

"Some  film-stars  seem  also  to  be  quick-change 
artists,  as  they  go  out  of  one  door  in  one  suit 
and  come  in  again  in  a  moment  in  another. 

"Scotland  Yard  detective  officers  do  not  al- 
ways carry  firearms  and  only  use  them  in  cases 
of  extreme  danger. 

"Time  tables  should  be  carefully  studied." 


Warner  Studio  Holds  Pace 

With  Six  in  Work  in  Month 

Six  pictures  are  in  production  and  five 
in  preparation  at  the  Warner  First  Na- 
tional Coast  studio,  which  is  maintaining 
a  schedule  of  six  films  a  month. 

In  work  at  the  moment  are :  "The  Dark 
Horse,"  "Week-end  Marriage,"  "The  Jewel 
Robbery,"  "Street  of  Women,"  "Doctor  X," 
"A  Successful  Calamity."  In  preparation 
are :  "Silver  Dollar,"  "New  York  Town," 
"S.  S.  Atlantic,"  "The  Mudlark,"  "Competi- 
tion." 


Big  Four  to  Use  Bonus  Plan 
To  Stimulate  Feature  Sales 

A  new  sales  and  playdate  promotion 
scheme  is  being  originated  by  Big  4  Film 
Corporation,  according  to  Charles  L.  Glett, 
vice-president.  It  is  their  "$15,000  Divi- 
dend Drive,"  a  permanent  accumulating  ar- 
rangement which  will  apply  to  certain  prod- 
uct already  produced  by  this  organization, 
but  the  arrangement  now  under  considera- 
tion will  permit  of  a  pro  rated  playdate 
arrangement  which  will  give  money  to  many 
individuals  connected  with  the  interrelated 
exchanges  which  hold  Bis:  4  franchises. 


Fleischmann  Resigns  Post 

As  Loew  Construction  Head 

Leon  Fleischmann,  for  the  past  seven 
years  in  charge  of  the  theatre  construction 
department  of  Loew's  circuit,  has  resigned 
his  post.  The  resignation  has  been  accepted 
by  Nicholas  M.  Schenck,  president  of 
Loew's.  Fleischmann's  future  plans  are  said 
to  be  awaiting  his  return  from  a  vacation. 


'Ft 

In  ff 


N  BROADWAY.. *2.T0I 

DAY.. GAIETY  THEATRi 


NOT  JUST  SIMPLY  BIG.  IT  ACHIEVE 
BIGNESS  SIMPLY.  ITS  GRANDEU 
POURS  FROM  THE  SWELLING  VOICE 
OF  THE  PEOPLE— EVERYDAY  PEOPLE, 
EVEN  AS  YOU  AND  I.  A  STORY  OF 
HUMAN  HEARTS . .  NOTHING  MORE 
BUT  NOTHING  LESS!  . .  IN  IT,- 
THE  GLAD,  THE  SAD,  THE  GOOD  AND 
THE  BAD  TO  BE  FOUND  IN  THE  BEST 
AND  THE  WORST  OF  US. 


mi 


FANNIE  HURST'S 

GREAT  STORY  OF  A  GREAT  CITY 


IRENE  DUNNE 


RICARDO  CORTEZ    GREGORY  RATOFF 


THE  PICTURE  EVERY  EXHIBITOR  IS  WAITING 


«  » 


RKO 

w 


•  >  «■<••- 
»*»  »'«*»>• 

•  t  *  • 
•>  4   •  «  « 


SIX  MILLION 


DIRECTED  BY 
GREGORY  LA  CAVA 


DAVID  O.  SELZNICK 
PRODUCTION 


FOR! 


m  m 


RKO  RADIO  SETS  A  STANDARD 


I 


_____ 


42 


MOTION    PICTURE  HERALD 


April    16,  1932 


M  PRODUCTIONS  IN  WORK  Ktl 


TITLE 

WRITER  AND  DIRECTOR 

CAST 

STAGE  OF 
PRODUCTION 

COLUMBIA 

"Criminal  Court" 

Story  by  Joe  Swelling.    Director:  Irving  Cum- 
mings. 

Edmund   Lowe,   Evelyn   Brent    Constance  Cummings. 

Slioot  1 1 1  is 

"Faith" 

Story  by  Robert  Riskin.    Director:  Frank  Capra. 

Walter    Huston,    Constance    Cummings,    Pat  O'Brien. 

Shooting 

"Bar   V  Maverick" 

Story    by    Kurt   Kempler.     Director:     D.  Ross 
Lederman. 

Tim   McCoy,   Alice  Day. 

Shooting 

FOX 

"Man  About  Town" 

Storv  by  Leon  Gordon.    Director:  John  Francis 
Dillon. 

Warner  Baxter,   Karen  Morley. 

Shooting 

"Society  Girl" 

Story  by  Elmer  Harris.    Director:  Sidnev  Lan- 
field. 

James    Dunn,    Peggy    Shannon,    Spencer  Tracy. 

Shooting 

"The  Killer" 

Story    Al    Cohn.     Director:     David  Howard. 

George    O'Brien,    Cecelia  Parker. 

Shooting 

METRO-GOLDWYN -MAYER 

"Strange  Interlude" 

From    the    stage    play    by    Eugene  O'Neill. 
Director:    Robert  Z.  Leonard. 

Norma  Shearer,  Clark  Gable. 

Shooting 

"As  You  Desire  Me" 

Story  by  T.  Trandello.    Director:    George  Fitz- 
maurice. 

Greta  Garbo,  Von  Stroheim,  M.  Douglas. 

Shooting 

"Prosperity" 

Story  by  Wanda  Tuchock,  Zelda  Sears.  Director: 
Leo  McCarey. 

Marie  Dressier,  Polly  Moran. 

Shooting 

"Huddle" 

Story  by  Francis  Wallis.    Director:    Sam  Wood. 

Ramon   Navarro,   Madge  Evans. 

Shooting 

PARAMOUNT 

"Horse  Feathers" 

Story  by  Bert  Kalmar,  Harry  Ruby  and  S.  J. 
Perelman.     Director:    Norman  McLeod. 

The    Four   Marx  Brothers. 

Shooting 

"Merrily  We  Go  To  Hell" 

Story  by  Edwin  Justus  Mayer,  Waldemar  Young. 
Director:  Dorothy  Arzner. 

Sylvia   Sidney,   Frederic   March,  Adrienne  Ames. 

Shooting 

"Love  Me  Tonight" 

Story  by  Samuel  Hoffenstein.    Director:  Rouben 
Mamculian. 

Maurice   Chevalier,   Jeanette  MacDonald. 

Shooting 

RKO-PATHE 

"Westward  Passage" 

Novel  by  Margaret  Ayer  Barnes.  Director:  Rob- 
ert Milton. 

Ann  Harding. 

Shooting 

"Unmated" 

From    the   novel   by    Cecil   Strange.  Director: 
Edward  H.  Griffith. 

Constance  Bennett,  Phillips  Holmes. 

Shooting 

l\  l\.  \J  -  *\  S\  U 1  \J 

"Bird  of  Paradise" 

Story  by  Richard  Walton  Tully.    Director:  King 
Vidor. 

Dolores  Del  Rio,  Joel  McCrea. 

Shooting 

"States  Attorney 

Story    by    Louts    Stevens    and    Gene  Fowler. 
Director:    Geo.  Archainbaud. 

Jchn  Barrymore,  Helen  Twelvetrees,  Wm.  Boyd,  Mary 
Duncan. 

Shooting 

"The  Roar  of  the  Dragon" 

Produced     by     William     LeBaron.      Story  by 
Meriam  C.  Cooper.     Director:    Wesley  Ruggles. 

Richard   Dix,    Gwili  Andre. 

Shooting 

"Hold  'Em  Jail" 

Story    by   Timothy    Whelan    and    Lew  Lupton. 
Director:    Norman  Taurog. 

Bert  Wheeler,   Robert  Woolsey. 

Shooting 

SONO  ART-WORLD  WIDE 

"Riders  of  the  Desert" 

Story  by  L.  Totman.    Director:   Robert  N.  Brad- 
bury. 

Bob  Steele,  Al  St.  John. 

Shooting 

UNITED  ARTISTS 

"Movie  Crazy" 

Director:   Clyde  Bruckman, 

Harold    Lloyd,    Constance  Cummings. 

Shootins 

UNIVERSAL 

"Back  Street" 

From  novel  by  Fannie  Hurst.    Director:  John 
)  M.  Stahl. 

Irene  Dunne,  John  Boles. 

Shooting 

"Rider    of    Death  Valley" 

Story  by  Jack  Cunningham,  Isadore  Bernstein. 
Director:     Al  Rogell. 

Tom  Mix,  Lois  Wilson. 

Shooting 

."Brown  of  Culver" 

Story    by    George    Green,    Tom  Buckingham. 
Director:     William  Wyler. 

H.   B.   Warner,   Tom  Brown. 

Shooting 

"The  Old  Dark  House" 

Story  by  Ben  W.  Levy.    Director:  James  Whale. 

T>                  T"        1      /V        X  Ml*              T">  J 

Boris  Karloft,   Lillian  Bond. 

Shooting 

"Radio  Patrol" 

Story  by  Thomas  Reed.    Director:  Edward  Cahn. 

Robert  Armstrong,  June  Clyde,   Lila  Lee. 

Shooting 

WARNER-FIRST  NATIONAL 

"The  Jewel  Robbery" 

Story    by    Erwin    Gelsey.      Director:  William 
.D  icteric 

William  Powell,  Kay  Francis. 

Shooting 

"Dr.  X"  (Technicolor) 

Story  by   George  Rosener,   Earl   Baldwin.  Di- 
rector:   Michael  Curtiz. 

Lionel  Atwill,  Lee  Tracy,  Fay  Wray,  Preston  Foster. 

Shooting 

"Week-End  Marriage" 

Story  by  Sheridan  Gibney.    Director:  Thornton 
Freeland. 

Loretta  Young,  Norman  Foster. 

Shooting 

WARNER  BROTHERS 

"Winner  Take  All" 

From    the    novel    by    Rian    James.  Director: 
William  A.  Wellman. 

James  Cagney,  Marian  Nixon. 

Shooting 

"Miss  Pinkerton" 

Story    by    Mary    Roberts    Rinehart.  Director 
Lloyd  Bacon. 

Joan  Blondell,  George  Brent. 

Shooting 

"A  Successful  Calamity'' 

Story  by  Clare  Kummer.   Director:  John  Adolfi. 

George  Arliss,  Mary  Astor,  Evalyn  Knapp. 

Shooting 

"The  Dark  Horse" 

Story  by  Joe  Jackson  and  Courtenay  Terrett. 
Director:    Al  Green. 

Warren  William,  Bette  Davis. 

Shooting 

April    16,    193  2 


MOTION    PICTURE  HERALD 


43 


THEATRE  RECEIPTS 


The  total  of  box  office  receipts  from  major  key  situations  for  the  calendar  week  ended  April  9,  1932, 
reaches  $2,262,581  for  180  theatres  in  30  cities,  a  decrease  of  $198,700  from  the  total  for  the  previous  calendar 
week,  ended  April  2,  when  181  theatres  in  30  key  cities  recorded  a  total  of  $2,461,281.  One  new  high  indi- 
vidual theatre  figure  was  established  during  the  more  recent  week,  at  the  Keith  in  Boston,  with  "Steady 
Company,"  while  five  new  low  individual  house  records  were  noted.  This  compares  with  three  new  "highs" 
and  five  new  "lows"  during  the  preceding  week. 

(Copyright,  1932:  Reproduction  of  material  from  this  department    without  credit  to  Motion  Picture  Herald  expressly  forbidden) 


Theat 


res 


Albany 

Harm-Bleeker  ..  2,300 

Leland    1,350 

Ritz    1.146 

RKO  Palace  ...  4,000 

Strand    1.900 

Baltimore 

Europa    267 

Hippodrome    2,250 

Keith's    2,500 

Loew's    Century  3,076 

Loew's  Parkway  987 

Loew's  Stanley..  3,532 

Loew's  Valencia  1,487 

New    1,600 


Current  Week 


Previous  Week 


Picture 


Gross 


Picture 


Gross 


35c-50c 
20c -25c 
30c-25c 

25c-60c 
35c -50c 


25c -50c 

25c-50c 
25c-50c 
25c-60c 
15c-35c 
25c-60c 
25c -35c 
25c -50c 


Boston 

Keith's    2,800  25c-60c 

Keith-Boston    ..  2,500  25c-50c 

Loew's  Orpheum  3,100  25c-50c 

Loew's  State  ..  3,700  25c-50c 

Metropolitan  ...  4,350  35c-75c 

Paramount    1,800  25c-50c 

Scollay  Square..  1,800  25c-50c 

Uptown    2,000  25c-60c 

Buffalo 

Buffalo    3,500  30c-65c 

Century    3,000  25c-50c 

Court   Street   ..  1,800  25c 

Great  Lakes  ...  3,000  25c-50c 

Hippodrome    2,100  25c-35c 

Lafayette    3,300  25c 

Charlotte 

Broadway                1.167  25c-50c 

Carolina                   1,441  25c-40c 


"Tarzan,  the  Ape   Man"    (MGM)  11,960 
(6  days) 

"Business    and    Pleasure"    (Fox)..  3,900 
(6  days) 

"Steady  Company"  (U.)    1,940 

(3  days) 

"Cross    Examination"    (Artclass)..  1,670 
(3  days) 

"The    Lost    Squadron"    (Radio)..  11,400 
(3  days) 

"The   Office   Girl"    (Radio)   8,450 

(3  days) 

"Strangers  in  Love"  (Para.)   6,000 

(6  days) 


"Wild  Men  of  Kalihari"  (Principal)  1,000 
and  "The  Blue  Angel"  (Para.) 
(6  days) 

"The  Lost  Squadron"  (Radio)..  12,000 
(6  days  and  Sun.  midnite  show) 

"Murders  in  the  Rue  Morgue"  (U.)  6,000 
(5  days  and  Sun.  midnite  show) 

"Alias  the  Doctor"   (F.   N.)   18,403 

(6  days) 

"Polly  of  the  Circus"  (MGM)   5,000 

(6  days) 

"One  Hour  With  You"  (Para.)..  21.000 
(6  days) 

"It's  Tough  to  Be  Famous"  (F.N.)  2,600 
(6  days) 

"Devil's   Lottery"   (Fox)    7,500 

(6  days) 

"Shopworn"    (Col.)    19„500 

'Steady  Company"   (U.)    26,000 

'Arsene    Lupin"    (MGM)   23,000 

Are   You   Listening?"    (MGM)..  22,000 

"Alias  the  Doctor"   (F.   N.)   38,000 

"One  Hour  With  You"   (Para.)..  17,000 

(2nd  week) 

"Fireman,  Save  My  Child"  (F.  N.)  13,500 

"One  Hour  With  You"  (Para.)  12,000 
(2nd  week) 


"Arsene    Lupin"    (MGM)    30,000 

"The   Gay    Caballero"    (Fox)   18,000 

"Steady    Company"    (U.)    2,000 

(4  days) 

"Tarzan,  the  Ape  Man"   (MGM)  31,000 

"It's  Tough  to  be  Famous"  (F.N.)  8,700 

"The   Guilty   Generation"   (Col.)..  9,700 


"It's  Tough  to  be  Famous"  (F.N.)  4,000 
(3  days) 

"Shopworn"   (Col.)    4,000 

(3  days) 

"Sky  Devils"  (U.  A.)    5,000 

(3  days) 

"Dancers  in  the  Dark"   (Para.)..  5,500 
(3  days) 


"Arsene  Lupin"  (MGM)   9,760 

(6  days) 

"Beast  of  the  City"  (MGM)   3,900 

(6  days) 

"The  Heart  of  New  York"  (W.  B.)  1,980 
(3  days) 

"Murder  at  Dawn"  (Big  Four)   1,765 

(3  days) 

"Girl  Crazy"  (Radio)    7,840 

(3  days) 

"Love  Affair"  (Col.)    9,350 

(3  days) 

"Alias  the  Doctor"  (F.  N.)   6,100 

(6  days) 


"Cossacks  of  the  Don"  (Amkino)  1,000 
(6  days) 

"Ladies  of  the  Jury"  (Radio)...  12,500 
(6  days  and  Sun.  midnite  show) 

"Shopworn"    (Col.)   _   7,360 

(6  days  and  Sun.  midnite  show) 

"Are  You  Listening?"  (MGM)..  25,200 
(6  days) 

"Tarzan,  the  Ape  Man"  (MGM)..  5,400 
(6  days) 

"The  Man  Who  Played  God"  ....  18,500 

(W.  B.)  (6  days) 

"Tarzan,  the  Ape  Man"   (MGM)  3,900 

(6  days) 

"The   Careless   Lady"    (Fox)   10,000 

(6  days) 

"The  Lost  Squadron"  (Radio)   21,000 

"Hotel  Continental"   (Tiff.)   19,500 

"Sky    Devils"    (U.    A.)   22,000 

"Tarzan,   the  Ape  Man"   (MGM)  21,000 

"The   Broken   Wing"    (Para.)   41,000 

"One    Hour    With    You"    (Para.)  17,000 

(1st  week) 

"Shanghai    Express"    (Para.)   12,000 

"One  Hour  With  You"  (Para.)  12,500 
(1st  week) 


"Fireman,  Save  My  Child"  (F.  N.)  31,000 

'Girl  Crazy"  (Radio)   20,000 

"Law  and  Order"  (U.)   2,300 

(4  days) 

"One  Hour  With  You"  (Para.)...  18,000 

"Polly  of  the  Circus"  (MGM)   10,000 

"Shopworn"   (Col.)    19,400 

"Alias  the  Doctor"  (F.  N.)   3,000 

(3  days) 

"The  Heart  of  New  York"  (W.  B.)  4,000 
(3  days) 

"One  Hour  With  You"  (Para.)...  9,000 
(3  days) 

"The   Wiser   Sex"    (Para.)   4.000 

(3  days) 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1131 
to  date) 


High   1-24   "Reducing"    $18,500 

Low  2-13-32  "Tonight  or  Never"   4,820 

High  5-2  "Strangers  May  Kiss"   8,100 

Low  12-26  "Ex-Flame"    2,900 

High  10-31  "East  of  Borneo"    4,950 

Low  12-26  "Compromised"    2,350 

High  10-24  "Susan  Lenox"    10,350 

Low  3-5-32  "Fireman,  Save  My  Child"  5,000 

High  10-12  "Two  Hearts  in  Waltz  Time  2,200 

Low   11-30  "Immortal    Vagabond"   450 

High  4-9  "Bachelor  Apartment"    16,080 

Low  2-6-32  "Manhattan  Parade"    4,000 

High  4-11  "Tailor  Made  Man"    30,000 

Low  3-26-32  "The  Wiser  Sex"   16,008 

High  1-30-32  "Emma"    5,600 

Low   1-10  "Lottery   Bride"    3,100 

High  4-11  "Strangers  May  Kiss"    33,500 

Low  12-12  "The  Big  Parade    10,400 

High  1-3  "Going  Wild"    4,500 

Low  6-13  "Too  Young  to  Marry"    2,400 

High  1-10  "Man  Who  Came  Back"....  18,000 

Low  3-26-32  "The  Gay  Caballero"   5,000 

High  12-5  "Frankenstein"    27,000 

Low  3-26-32  "Explorers  of  the  World"  16,000 

High  4-9-32  "Steadv  Company"   26,000 

Low  12-26  "The  Deceiver"    16,500 

High  1-24  "Hell's  Angels"    31,500 

Low  3-26-32  "Polly  of  the  Circus"....  18,000 

High  4-11  "City  Lights"    25,000 

Low  7-18  "Man  in  Possession"    19,000 

High  1-31  "No  Limit"    44,500 

Low  7-4  "I  Take  This  Woman"   30,000 

High  1-17  "Right  to  Love"   25,000 

Low  12-26  "His  Woman"    9,500 

High  9-26  "Monkey  Business"    15,000 

Low  12-26  "X  Marks  the  Spot"   10.000 

High  3-28  "My  Past"    39,500 

Low  3-19-32  "Dancers  in  the  Dark"   17,000 

High  2-14  "Cimarron"    25,600 

Low  3-5-32  "Cheaters  at  Play"   5,800 

High  8-8  "Politics"    35,100 

Low  12-26  "Flying  High"    9,100 

High  2-14  "Free  Love"    26,300 

Low  4-9-32  "It's  Tough  to  be  Famous"  8,700 

High  4-11  "Ten  Cents  a  Dance"    24,100 

Low  12-19  "Leftover  Ladies"    6,400 


or  the  g 


irlh 


d 


e  aaore 


d  and 


oose  rrom 


UNIVERSAL'S  sur- 

prise  picture  of  the  year. 

It  smashes  all  former  ideas  of 

production.  It  dares  to  be  differ- 
ent. It  raises  pictures  to  the  highest 
level  and  commands  new  respect 
and  new  business  for  every  box 
office  lucky  enough  to  get  it! 


THE  PICTURE  TERRIFIC! 


the  land  he  loved,  he  fought 


46 


MOTION    PICTURE  HERALD 


April    16,  1932 


[THEATRE  RECEIPTS —  CONT'D 3 


Theatres 

Chicago 

Chicago    4,000  35c-85c 

McVickers    2,284  35c-85c 

Oriental    3,940  35c-85c 

Palace    2,509  35c-85c 

Roosevelt    1,591  35c-85c 

State  Lake    2,776  35c-85c 

United  Artists..  1,700  35c-85c 

Cincinnati 

Keith's    1,600  25c-40c 

RKO  Albee    3,300  35c-75c 

RKO  Capitol  ...  2,000  30c-50c 

RKO  Family  ...  1,140  15c-25c 

RKO  Lyric    ....  1,400  30c-50c 

RKO  Palace   ...  2,700  30c-50c 

RKO  Strand   ...  1,350  25c-40c 

Ufa-Taft    400  30c-50c 

Cleveland 

Allen    3,300  25c-50c 

Art    Cinema    ..  1,200  25c-50c 

RKO  Hippodrome  3,800  25c-50c 

RKO  Palace   ...  3,100  25c-75c 

State    3,400  25c-50c 

Stillmann    1,900  25c 

Warners'  Lake..  800  25c-50c 

Denver 

Denver    2,300  25c-65c 

Huff'n's  Aladdin  1,500  35c-75c 

Huff'n's    Rialto  850  20c-50c 

Huffman's  Taber  1,900  25c-60c 

Orpheum    2,600  25c-65c 

Paramount    2,000  25c-50c 

Des  Moines 

Des  Moines   ...  1,600  25c-60c 

Orpheum    2.0CO  15c-35c 

Paramount    1,700  25c-60c 

Strand    1,100  20c-35c 

Detroit 

Downtown    2,750  25c-50c 

Fisher    2,300  25c-60c 

Fox    5,000  25c-50c 

Michigan-    3,000  25c-75c 

Paramount    3,450  25c-60c 

United  Artists..  2,000  25c-75c 

Hollywood 

Chinese   2,500  50c-$1.50 

Pan.    Hollywood  3,000  35c-65c 

W.  B.  Hollywood  3,000  35c- 50c 


Current  Week 


Previous  Week 


Picture 


Gross 


Picture 


"The   Crowd   Roars"    (W.   B.)....  38,500 

"One  Hour  With  You"   (Para.)..  24,000 

(2nd  week) 

"Are    You    Listening?"    (MGM). .  24,000 

"Carnival  Boat"  (Radio)   22,500 

"Hotel  Continental"   (Tiff.)   16,000 

"Young  Bride"   (Pathe)   16,500 

"Sky  Devils"    (U.  A.)   7,500 

(2nd  week) 

"Stepping  Sisters"   (Fox)   3,800 

"Cohens  and  Kellys  in  Hollywood"  20,000 
(U.) 

"One  Hour  With  You"  (Para.)..  10.500 
(2nd  week) 

"The  Saddle  Buster"  (Pathe)   2,080 

(4  days) 

"Behind  Stone  Walls"  (Mayfair)  1,120 
(3  days) 

"Tarzan,  the  Ape  Man"  (MGM)..  17,500 
(7  days  and  Sat.  midnite  show) 

"Girl   Crazy"    (Radio)    16,500 

(7  days  and  Sat.  midnite  show) 

"TTie  Silent  Witness"  (Fox)....  2,275 
(4  days) 

"Arrowsmith"    (U.    A.)   1,225 

(3  days) 

"Freaks"   (MGM)   4,000 

(6  days  and  Sat.  midnite  show) 
(34c-49c) 

"Arsene    Lupin"    (MGM)    20.000 

"Ein  Burschenlied  Aus  Heidelberg"  1,100 
(Ufa) 

"Shopworn"    (Col.)    15,000 

"Love  Affair"    (Col.)    24.500 

"Dancers   in  the  Dark"    (Para.)..  21.500 

"She  Wanted  A  Millionaire"  (Fox)  6.000 

"Beauty  and  the  Boss"  (W.  B.)..  2.200 
(4  days) 


"One  Hour  With  You"    (Para.)..  14,500 

"Hotel  Continental"    (Tiff.)    5,000 

"Forbidden"  (Col.)    2.500 

•Play   Girl"    (W.   B.)   7.500 

(?5c-50c) 

"Girl   Crazy"    (Radio)    14000 

"The  Hatchet  Man"  (F.  N.)   11,000 

•Greeks  Had  A  Word  For  Them"  9,000 
(U.  A.) 

'Young  Bride"  (Pathe)    7,503 

'It's  Tough  to  be  Famous"  (F.N.)  6.000 
(4  days) 

•Broken    Wing"    (Para.)    5,000 

(3  days) 

'After    Tomorrow"    (Fox)    2,300 

(4  days) 

•The  Struggle"  (U.  A.)   1.800 

(3  days) 

"Girl    Crazy"    (Radio)   11.000 

"It's  Tough  to  be  Famous"  (F.N.)  17,000 

"Devil's  Lottery"   (Fox)   30,000 

"The  Crowd  Roars"  (W.  B.)   27,000 

"One    Hour    With    You"    (Para.)  9,000 

(2nd  week) 

"Tarzan,   the   Ape  Man"    (MGM)  20,000 


"The   Wet   Parade"   (MGM)   13,400 

(3rd  week) 

"Lena   Rivers"   (Tiff.)    16,000 

"Man  Wanted"  (W.  B.)   15,000 


Gross 


41,500 


"Alias   the   Doctor"    (F.  N.). 

"One   Hour    With    You"    (Para.)  33,000 

(1st  week) 

"The    Broken    Wing"    (Para.)....  28,000 

"Cheaters   at    Play"    (Fox)..   33,000 

"The    Blonde    Captive"    (Capital)  21,000 

"Girl    Crazy"    (Radio)   18,000 

"Sky  Devils"   (U.  A.)   24,500 

(1st  week) 


'Three    Wise    Girls"    (Col.)   4,250 

'Are   You   Listening?"    (MGM)..  22,500 


"One  Hour  With  You"  (Para.)..  17,500 
(7  days  and  Sat.  midnite  show) 

(1st  week) 

"Docks  of  San   Francisco"    1,950 

(Mayfair)  (4  days) 

'Probation"    (Fischer)    1,050 

(3  days) 

"Disorderly    Conduct"    (Fox)   8,800 

(7  days  and  Sat.  midnite  show) 

'Alias  the  Doctor"   (F.  N.)   11,500 

(7  days  and  Sat.  midnite  show) 

'The  Lost  Squadron"  (Radio)   2,340 

(4  days) 

■Steady    Company"    (U.)    1,260 

(3  days) 

"A  Waltz  by  Strauss"  (Capital)..  2,250 
(8  days) 


"One  Hour   With  You"   (Para.)..  20,000 

'Terre  Madre"   1,000 

(Foreign    Talking  Pictures) 

'Girl    Crazy"    (Radio)    12,000 

•Hotel    Continental"    (Tiff.)   25,000 

'Are   You   Listening?"    (MGM)..  17,000 

'Wayward"    (Para.)   5.000 


'Alias  the  Doctor"  (F.  N.). 
(9  days) 


"Alias  the  Doctor"  (F.  N.)   18,000 

'Business  and  Pleasure"   (Fox)...  9,000 

"Smart    Woman"    (Radio)   3.000 

"Disorderly    Conduct"    (Fox)   8,000 

"Prestige"  (Pathe)    16,000 

"Dancers  in  the   Dark"   (Para.)..  7,500 


"One  Hour  With  You"  (Para.)..  11,000 
'Girl    Crazy"    (Radio)   8.500 


'Are   You   Listening?"    (MGM)..  6,000 
(4  days) 

"Wayward"    (Para.)    5,000 

(3  days) 

"Play    Girl"    (F.    N.)   2,200 

(4  days) 

"The   Menace"    (Col.)    1,800 

(3  days) 


'The  Lost  Squadron"  (Radio)....  21,000 
'Are   You   Listening?"    (MGM). .  16,000 


'The    Gay    Caballero"    (Fox)   25,000 

'Alias  the  Doctor"  (F.  N.)  

(Para.). 


"One  Hour  With  You 

(1st  week) 
•Sky  Devils"  (U.  A.). 


30,000 
14,000 
12,000 


"The  Wet  Parade"   (MGM)   14,000 

(2nd  week) 

"Strangers  in  Love"  (Para.)   10,000 

"Beauty  and  the  Boss"  (W.  B.)..  14,000 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 


High  1-23-32  "Two  Kurds  of  Women"..  67,000 

Low  7-18  "Women  Love  Once"    26,250 

High  2-7  "Doorway  to  Hell"   38,170 

Low  3-5-32  "Broken  Lullaby"    20,000 

High  3-7  "My  Past"    46,750 

Low  6-27  "Party  Husband"    19,450 

High  4-2-32  "Cheaters  at  Play"   33,000 

Low  1-3  "Follow  the  Leader"    18,600 

High  4-11  "Dishonored"    30,350 

Low  6-6  "Tabu"    10,100 

High  12-12  "Frankenstein"   44,000 

Low  7-4  "Transgression"    13,200 

High  3-21  "City  Lights"    46,562 

Low  1-16-32  "Cock  of  the  Air"   13,000 


High  2-13-32  "Ben  Hur"    5,500 

Low  8-22  "A  Holy  Terror"    2,900 

High  11-14  "The  Spider"    35,000 

Low  4-9-32  "Cohens  and  Kellys  in 

Hollywood"    20,000 

High  10-24  "Susan  Lenox"    18,661 

Low  2-27-32  "Strangers  in  Love"    8,500 

High  2-14  "No  Limit"  and  } 

"Boudoir  Diplomat"  J   4,275 

Low  8-22  "Lawless  Women  and ) 

"Man  in  Possession"    f   1,900 

High  2-14  "Reducing"    21,300 

Low    3-26-32    "After    Tomorrow"   8,300 

High  8-15  "Politics"    29,500 

Low   3-26-32   "Hotel    Continental"    ....  9,500 

High  6-6  "Connecticut  Yankee"    5,970 

Low  8-22  "Honeymoon  Larre"    2,500 


High  1-30-32  "Hell  Divers" 
Low  4-9  "Ladies'  Man"  . 


26,000 
12,000 


High  12-5 
Low  4-18 
High  5-2  ' 
Low  7-18 
High  12-5 
Low  6-20 


"Frankenstein"   

'Unfaithful"   

Laugh  and  Get  Rich'' 

"Arizona"   

"Possessed"   

'Vice  Squad"   


30,000 
10,000 
40,000 
18,000 
30,000 
14,000 


10,000      High  10-3  "Five  Star  Final"    15,000 

Low  7-4  "Big  Business  Girl"    2,000 


High  8-8  "Politics"    25,000 

Low  12-26  "Husband's  Holiday"    12,500 

High  4-11   "Connecticut  Yankee"    12,000 

Low  11-28  "Heartbreak"    3,500 


High  3-21  "City  Lights"    14,000 

Low  11-28  "Merf  in  Her  Life"    5,500 


High  1-10  "Hell's  Angels"    22,000 

Low  4-2-32  "Dancers  in  the  Dark"   7,500 


High  1-30-32  "Emma"    13,000 

Low  9-12  "American  Tragedy"    6,000 

High  2-14  "Cimarron"    18,000 

Low  2-13-32  "Murders  inthe  Rue  Morgue," 

5,500 

High  8-29  "Sporting  Blood"  and  ) 

"Murder  by  the  Clock"  {....  15,000 

Low  2-13-32  "Hatchet  Man"  ( 

and  "No  One  Man"  f   9,000 

High  3-21  "Trader  Horn"    7,000 

Low  3-28  "Gentleman's  Fate"  ) 

and  "Boudoir  Diplomat"  f  ... .  1,500 


High  7-31  "Trader  Horn"    36,000 

Low  10-31  "Yellow  Ticket"    9,000 

High  1-10  "Sin"  Takes  a  Holiday"   19,000 

Low  2-6-32  "Ladies  of  the  Big  House"  7,000 

High  2-7  "Little  Caesar"    30,000 

Low  11-7  "Honors  of  the  Family"    7,000 


VARIETY  KEEPS  EVERYBODY  HAPPY 


TWO  LONG  FEATURES 


WHEN  YOU  DRAG  THE  WHOLE  FAMILY 
IN  WITH  A  "BARGAIN  OFFER/'.   .  . 


AND  HALF  OF  THEM  GO  TO  SLEEP.  . 
THEY  CAN'T  CONSIDER  THAT  A  "GOOD  BUY"' 


^liCOOD  FEATURE 

EDUCATIONAL  COMEDY 
=WSREEL  NOVELTIES 


BUT  A  GOOD  VARIETY  PROGRAM 
PROMISES  AMUSEMENT  FOR  ALL  .  . 


AND  KEEPS  ITS  PROMISE  . 
MAKING   EVERYBODY  HAPPY. 


You're  not  in  a  "one  sale"  business.  You  have  to  keep  your  customers  coming  back  if  you  want 
to  succeed.  And  the  way  to  do  that  is  to  keep  everybody  happy  ....  with  a  good  balanced  show 
.  .  .  .  one  fine  Feature  ....  and  plenty  of  variety  ....  with  selections  from  Educational  Pictures'' 
great  short  feature  program.  Try  it  out  through  May  and  watch  it  click  ....  the  public  demands 
comedy  and  variety,  with  quality  ....  and  Educational  Pictures  satisfy  that  demand. 


EDUCATIONAL  FILM 
EXCHANGES.     / *icl  . 


"THE  SPICE  OF  THE  PROGRAM" 


W  MAMMONS 


48 


MOTION    PICTURE  HERALD 


April    16,    193  2 


[THEATRE  RECEIPTS —  CONT'D] 


Theatres 


Current  Week 


Previous  Week 


Houston 

Kirby   

Loew's  State.. 
Metropolitan  . . 
RKO  Majestic 


1,654 
2.700 
2,512 
2,250 


ndianapolis 

Apollo    1,100 

Circle   2,600 

Indiana    3,300 

Lyric    2,000 

Palace    2,800 

Kansas  City 

Apollo    1,400 

Liberty    1,200 

Mainstreet    3,049 

Midland    4,000 

Newman    2,000 

Pantages    2,200 

Uptown    2,200 

Los  Angeles 

Loew's  State....  2,416 

Orpheum    2,750 

Paramount    3,596 

RKO    2,700 

W.  B.  Downtown  2,400 

W.  B.  Western..  2,400 


Picture 


Gross 


25c-50c      "It's  Tough  to  be  Famous"  (F.N.)  4,500 

25c-50c      "Are    You    Listening?"    (MGM) . .  7,00(1 

25c-50c      "One  Hour  With  You"   (Para.)..  9,000 

25c-50c       "Young  Bride"  (Pathe)   4,000 

25c-50c       "Hotel    Continental"    (Tiff.)    3,500 

25e-50c       "Panama   Flo"   (Pathe)  and   6,000 

and  "The  Big  Shot"  (Pathe) 

25c-50c       "One  Hour  With  You"   (Para.)..  14.500 

25c-50c       "Devil's    Lottery"    (Fox)    8,50' 

25c-50c       "Tarzan,  the  Ape  Man"  (MGM). .  11,100 

35c      "The  Dreyfus  Case"  (Col.)   1,500 

(9  days) 

25c-50c  "One  Hour  With  You"  (Para.)..  6,000 
(7  days  and  Sat.  midnite  show) 

35c-60c  "Cohens  and  Kellys  in  Hollywood"  14,000 
(U.) 

(7  davs  and  Sat.  late  show) 

25c-50c      "Sky    Devils"    (U.    A.)....   12,500 

(7  days  and  Sat.  midnite  show) 

35c-50c      "Fireman.  Save  My  Child"  (F.  N.)  8,500 

(7  days  and  Sat.  midnite  show) 

20c-40c      "The    Final    Edition"    (Col.)   6.200 

25c-50c      "The   Monster   Walks"    (Mayfair)  3,500 

35c-65c       "Beast   of  the   City"   (MGM)   25,000 

35c-65c      "The    Final    Edition"    (Col.)   17,000 

35c-65c      "One  Hour  With  You"   (Para.)...  15,000 

25c-40c      "Carnival   Boat"    (Pathe)   11,000 

25c-50c      "Beauty  and  the  Boss"  (W.  B.)..  14.030 

35c-65c       "Beautv  and  the  Boss"  (W.  B.)..  7,000 


Picture 


Gross 


"Fireman,  Save  My  Child"  (F.  N.)  3,700 

"Tarzan,  the  Ape  Man"  (MGM)..  13,000 

"Business   and   Pleasure"    (Fox)..  7,500 

"Girl  Crazy"  (Radio)    4,500 


'Impatient  Maiden"   (U.)   4,000 

'Lost  Squadron"  (Radio)   6,000 

"Shopworn"   (Col.)    20,000 

(25c-65c) 

"Disorderly   Conduct"   (Fox)    7,500 

"Arsene  Lupin"   (MGM)   9,500 


"Ben  Hur"  (MGM)    1,200 

"Disorderly    Conduct"     (Fox)   5,000 

(7  days  and  Sat.  midnite  show) 

"Girl   Crazy"    (Radio)   15,000 

(7   days   and   Sat.    late  show) 

"Tarzan,  the  Ape  Man"  (MGM)..  25,000 
(7  days  and  Sat.  midnite  show) 

'One  Hour  With  You"  (Para.)...  15,000 
(7  days  and  Sat.  midnite  show) 

'Hotel    Continental"    (Tiff.)   6.000 

"Wayward"    (Para.)    3,500 


"Hell  Divers"  (MGM)  ,   24,500 

'Behind  the  Mask"  (Col.)    12,000 

"The  Broken  Wing"  (Para.)   17,000 

"Panama  Flo"  (Pathe)    10,000 

"The  Heart  of  New  York"  (W.  B.)  13,500 
"The  Heart  of  New  York"  (W.  B.)  5,500 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 


High  3-7  "Abraham   Lincoln"    9,500 

Low  3-26-32  "Dancers  in  the  Dark"....  3,000 

High  5-2  "Trader  Horn"    19J00 

Low  6-27  "Five  and  Ten"    5,000 

High  10-24  "Palmy  Days"    14,000 

Low  7-25  "Secret  Call"    6,500 

High  2-14  "Cimarron"    18,000 

Low  1-16-32  "Girl  of  the  Rio"   2,000 


High  6-13  "Daddy  Long  Legs"   10,000 

Low   12-26  "Surrender"    3,300 

High  2-14  "Cimarron"    13,000 

Low  8-22  "Traveling  Husbands"   4,000 

High  1-17  "Her  Man"    25,000 

Low  3-26-32  "Lady  with  a  Past"   10,000 

High  1-10  "Under  Suspicion"   13.000 

Low  9-12  "East  of  Borneo"    5,750 

High  5-2  "Trader  Horrf"    22,000 

Low  2-27-32  "Freaks"    6.750 


High  1-9-32  "Peach  O'  Reno"  ....... 

Low    4-9-32    "Cohens    and    Kellys  in 

Hollywood"   

High  1-23-32  "Hell  Divers"   

Low  5-9  "Quick  Millions"   

High  2-27-32  "Shanghai  Express"  

Low  3-26-32  "Alias  the  Doctor"   


25,500 

14,000 
30,400 

7,500 
25,000 

8,000 


High  1-10  "Girl  of  Golden  West"  . 

Low   4-9-32   "The    Monster  Walks" 


High  10-25 
Low  3-5-32 
High  1-9-32 
Low  12-26  " 
High  10-31 
Low  2-6-32 
High  1-9-32 
Low  2-6-32  ' 
High  2-7 
Low  10-10 


"Susan  Lenox"   

"The  Silent  Witness"  

"Frankenstein"   

Heaven  ort  Earth"   

"Beloved  Bachelor"  

"Tomorrow  and  Tomorrow" 

"Men  of  Chance"  

'The  Secret  Witness"   

Little  Caesar"   

'I  Like  Your  Nerve"   


8,000 

3,500 


39,000 

6.963 
34,000 

6,500 
41,000 

7,500 
22,100 

7,000 
27,000 

7,000 


Milwaukee 

Alhambra    2,660  25c -50c 

Garden    1,150  25c-50c 

Pabst    2,587  35c-50c 

Palace    2,587  25c-60c 

Riverside    2,180  25c-60c 

Strand    1,406  25c- 50c 

Warner    2,500  25c-60c 

Wisconsin    3.27S  25c-65c 

Minneapolis 

Aster    812  20c-25c 

Lyric    1,238  20c-40c 

Minnesota    4,000  30c-75c 

Pantages    1,500  25c-50c 

RKO  Orpheum  .  2,900  25c-50c 

State    2,300  25c- 50c 

Capitol   2,547  2Sc-60c 

Imperial  ........  1,914  15c-40c 

Loew's    3,115  30c-75c 


"The  Wiser  Sex"  (Para.)   8.300 

"Shopworn"   (Col.)    12,000 

(25c-65c-8  days) 

"Der   Kleine    Seitensprung"    (Ufa)  1,800 

(5  days) 

"One  Hour  With  You"    (Para.)..  10,000 

"The  Deceiver"    (Col.)    12,800 

"Emma"  (MGM)    6,300 

"It's  Tough  to  be  Famous"  (F.N.)  8,800 

"Disorder!/    Conduct"    (Fox)   13,800 


"Her  Majesty..   Love"   (F.   N.)   1,500 

"Are  You   Listening?"   (MGM)...  2.800 

"Arsene    Lupin"    (MGM)   23,000 

"Scarface"    (U.   A.)   5,000 

"Ladies  of  the  Jury"    (Radio)....  15,000 

"One  Hour  With  You"   (Para.)..  8,000 


"Lady  With  A  Past"  (Pathe)  and  12,500 
"Hatchet  Man"  (F.  N.) 

"II  Est  Charmant"  (Para. -French)  3.500 
(2nd  week) 

"After  Tomorrow"   (Fox)   14,500 


"Cohens  and  Kellys  in  Hollywood"  9,000 
(U.) 

"Greeks  Had  A  Word  For  Them"  9,300 

(U.  A.)   (8  days) 

'Ein  Burschenlied  Aus  Heidelberg"  3,000 

(Ufa)    (6  days) 

'Devil's    Lottery"    (Fox)   7,800 

"Young  Bride"  (Pathe)    12,000 

'Ben   Hur"    (MGM)   4.000 

'Alias  the  Doctor"   (F.   N.)   8,200 

"Emma"    (MGM)    16,800 


"The  Menace"  (Col.)    700 

(3  days) 

"Men  in  Her  Life"  (Col.)   700 

(4  days) 

'The  Final  Edition"  (Col.)   2,500 

"One  Hour  With  You"  (Para.)..  24,000 

'Sky   Devils"   (U.  A.)   4,500 

'Girl  Crazy"    (Radio)   14,000 

"Fireman,  Save  My  Child"  (F.  N.)  9,000 


"Dancers  in  the  Dark"  (Para.)..  13,000 
and  "Strangers  in  Love"  (Para.) 


(Para. -French)  4,000 


'II  Est  Charmant' 
(1st  week) 


"Fireman,  Save  My  Child"  (F.  N.)  16,500 


High  2-20-32  "The  Guardsman"    2,000 

Low  4-18  "Men  Call  It  Love"    900 


High  5-30  "K:ki"    4,000 

Low  1-24  "Men  on  Call"    1,200 

High  6-27  "Daddy  Long  Legs"   32,000 

Low  12-19  "His  Woman"    18,000 


High  12-14  "Cimarron"    30,000 

Low  3-26-32  "Prestige"   12,000 

High   1-2-32  "Sooky"    10,000 

Low  14-18  "Body  and  Soul"    6,000 


High  1-10  "Just  Imagine"    18,000 

Low  12-25  "The  Guardsman"  ) 

and  "The  Tip-Off"    j   8,000 

High   1-17  'Office   Wife"    10.000 

Low  12-26  "Mad  Parade"  and  ) 

"Reckless  Living"  f   2,800 

High  4-2-32  "Fireman,  Save  My  Child"  16,500 

Low  7-18  "Stepping  Out"    9,000 


ROOF 


TRAILERS 
DO  SELL 


trailers 
FIRST / 


Nobody  can  write  an  ad  that 
carries  the  same  punch  and 
selling  wallop  of  a  trailer!  You 
can  say  a  picture  is  "thrilling'' 
but  with  a  trailer  you  show 
them  with  actual  scenes  and 
that's  what  sells  them  !  And 
there's  no  waste  circulation  — 
everybody  sees  your  "ad"  on  the 
screen  !  Smart  showmen  will 
tell  you  there  are  many  ways 
to  exploit  a  picture  but  the 
TRAILER  always  heads  the  list ! 


NATIONAL  SCREEN  SERVICE 


AD-VANCE  TRAILERS 


NEW  YORK 


DALLAS 


CHICAGO 


LOS  ANGELES 


50 


MOTION    PICTURE  HERALD 


April    16,    193  2 


[THEATRE  RECEIPTS —  CONT'D] 


Theat 


res 


Current  Week 


Picture 


Gross 


Montreal  (Cont'd) 

Palace                      2.600  30c-99c 

Princess                 2,272  2Sc-65c 

Strand                      750  15c-50c 

New  York 

Cameo                        549  25c-75c 

Capitol                   4,700  3Sc-$1.50 

Embassy                   598  25c 

Mayfair                  2,300  35c-85c 

Paramount             3,700  40c-$1.00 

Rialto                    1,949  40c-$1.00 

Rivoli                     2.103  40c-$1.00 

Roxy                     6,200  35c-$l.S0 

Strand                    3,000  35c-85c 

Warner    1,490  50c-75c 

Winter  Garden..    1,493  35c-$1.0O 

Oklahoma  City 

Capitol                    1,200  10c-50c 

Criterion                 1,700  10c-50c 

Liberty                   1,500  10c-35c 

Mid-West               1,500  10c-50c 


"One  Hour  With   You"   (Para.)..  3,000 

(3  days-2nd  week) 
"Arsene   Lupin"    (MGM)   8,000 

(4  days) 

"Greeks  Had  A  Word  for  Them"  10,500 
(U.  A.)  and  "Corsair"  (U.  A.) 

"Emma"    (MGM)    and    4.100 

"Under  Eighteen"  (W.  B.) 


"South  Sea  Adventures"  (Principal)  6,463 

"Tai-zan,  the  Ape  Man"  (MGM)...  68,574 

(2nd  week) 

All    Newsreel    7,062 

"Ladies   of   the   Jury"    (Radio)...  19,793 

"Shopworn"   (Col.)   56  100 

"One  Hour  With  You"  (Para..)...  29,000 
(2nd  week) 

"One  Hour  With  You"   (Para.)..  27.800 

(2nd  week) 

"Devil's   Lottery"   (Fon)   53.000 

"Beauty  and  the  Boss"  (W.  B.) . .  12,321 

"Play  Girl"   (W.   B.)   3.677 

"The  Crowd  Roars"  (W.  B.)   44.721 

(3rd  week) 

"Girl   Crazy"    (Radio)   5,000 

"Polly   of   the  Circus"    (MGM)...  6.000 

"Cheaters   at   Play"    (Fox)   850 

(3  days) 

"Carnival    Boat"    (Pathe)    1.200 

(4  days) 

"Disorderly    Conduct"    (Fox)   4.S00 


Previous  Week 


Picture  Gross 


'One  Hour  With  You"  (Para.)..  19,500 
(8  days -1st  week) 


'The  Lost  Squadron"  (Radio)  and  12,000 
'Way  Back  Home"  (Radio) 

'Two  Kinds  of  Women"  (Para.)  4,300 
and  "High  Pressure"  (W.  B.) 


"Tarzan.   the  Ape   Man"    (MGM)  81,356 

(1st  week) 
All    Newsreel    7,562 

"Girl  Crazy"  (Radio)   18,815 

"The   Broken    Wing"    (Para.)....  70,600 

"One  Hour  With  You"   (Para.)..  45,500 

-  (7*/2  days-lst  week) 

43,900 
49,500 
8.012 


"One  Hour  With  You"  (Para.) 

OVz  days-lst  week) 
"Gay  Caballero"  (Fox)  


'The  Missing  Rembrandt"  

(Monogram) 
"Alias   the  Doctor"    (F.   N.)   4,200 


"The    Crowd    Roars"    (W.    B.)...  56,231 
(2nd  week) 


"Tarzan,  the  Ape  Man"  (MGM).. 
"One  Hour  With  You"  (Para.).. 

(Fox)   

(Fox) 


"Silent  Witness" 

(3  days) 
"She  Wanted  A  Millionaire' 
(4  days) 

"Alias  the  Doctor"  (F.  N.)   5,500 


6,500 
6,000 
700 
1,500 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 


High  4-2-32  "One  Hour  With  You". 
Low  12-26  "The  Yellow  Ticket"  .... 


19,500 
10,500 


High  4-1  "City  Lights"   22,500 

Low  7-18  "Colonel's  Lady"    7,200 

High   2-14   "London    Calling"  1 

and  "Sisters"  f   5,200 

Low  6-27  "East  Lynne"  and  ) 

"Can  Love  Decide?"  J   3,000 


High  1-9-32  "Mata  Hari"   

Low  12-19  "Flying  High"   

High  1-3  Newsreels   

Low  7-4  Newsreels   

High  12-12  "Frankenstein"   

Low  3-12-32  "Impatient  Maiden"  

High  2-7  "Finn   and  Hattie"   

Low  12-26  "Heaven  on  Earth"   

High  2-27-32  "Shanghai  Express"  

Low  6-27   "Dracula"   and  ) 

"Hell's    Angels"  f  

High  1-9-32  "Dr.  Jekyll  and  Mr.  Hyde" 

Low  12-19  "The  Struggle"  

High    1-2-32  "Delicious"   

Low  3-5-22  "Cheaters  at  Play"   

High  1-17  "Little  Caesar"   

Low  4-2-32  "The  Missing  Rembrandt".. 

High  1-3  "Viennese  Nights"   

Low  8-22  "Disraeli,"  "General  Crack" 
"Noah's  Ark,"  "Weary  River,"  "Son 
of  the  Gods,"  "On  With  the  Show," 
"Gold  Diggers  of  Broadway"  

High  9-19  "Five  Star  Final"   

Low  6-6  "Maltese  Falcon"   


110,466 
48,728 
9,727 
7,085 
53,800 
11,000 
85,900 
35,700 
64,600 

4,500 
67,100 
14,100 
133,000 
30,000 
74,821 

8,012 
16,968 


1,646 
59.782 
16,692 


High  2-7  "Illicit"    11,000 

Low  2-20-32  "Beast  of  the  City"   3,500 

High  2-21  "Cimarron"    15,500 

Low  12-5  "Cotfsolation  Marriage"    4,400 

High  1-24  "Under  Suspicion"    7,200 

Low  6-20  "Big  Fight"  and 


"Drums  of  Jeopardy" 


}••• 


900 


High  9-19  "Young  as  You  Feel"   11,000 

Low    3-12-32    "Prestige"    4.000 


Omaha 

Orpheum    3,000  25c-60c 

Paramount    2,900  25c-60c 

World    2,500  25c-40c 

Ottawa 

Avalon    990  15c-35c 

Capitol    2,592  15c-60c 

Centre    1.142  15c-60c 

Imperial    1,091  10c-40c 

Regeift    1,225  15c-60c 

Rideau    1,000  10c -35c 


'Carnival  Boat"   (Pathe)    11,500 

"One  Hour  With  You"   (Para.)..  8.500 

"High  Pressure"  (W.  B.)  and...  5.750 
"Wayward"  (Para.) 


'Taxi"    (W.    B.)   1.550 

(3  days) 

"The  Silent  Witness"  (Fox)    1.100 

(3  days) 

'Arsene    Lupin"    (MGM)   .  8.500 

(6  days) 

'Alias  the  Doctor"    (F.   N.)   5,100 

(6  days) 

'Beast  of  the  City"  (MGM)   1,700 

(3  days) 

'Woman  Between"  (Para.)   1,650 

(3  days) 

'Michael   and  Mary"    (U.)    2,800 

(3  days) 

'Prestige"  (Pathe)    2.70O 

(3  days) 

'Private  Lives"   (MGM)   and   1.800 

'Paris"    (F.  N.-revival) 
(3  days) 

'Taxi"  (W.  B.)  and  "Hold    1,800 

Everything"  (W.  B. -revival) 

(3  days) 


'Girl  Crazy"  (Radio). 


11,500 


'Polly   of   the   Circus"   (MGM)..  10,500 

'The  Guardsman"  (MGM)  and....  5,600 
'Business   and   Pleasure"  (Fox) 


'Lion  and  the  Lamb"  (British)..  1,750 

and  "Private  Lives"  (MGM) 
(3  days) 

'Hell  Divers''  (MGM)  and   1,400 

"A  Dangerous  Affair"  (Col.) 
(3  days) 

"One  Hour  With  You"  (Para.)...  10,500 

'Fireman,  Save  My  Child"  (F.  N.)  5,500 
(6  days) 

"Shanghai   Express"    (Para.)   1,900 

(3  days) 

"The  Wiser  Sex"  (Para.)    1,900 

(3  days) 

"Polly  of  the  Circus"  (MGM)   3,200 

(3  days) 

"After  Tomorrow"   (Fox)    2,800 

(3  days) 

"Compromised"  (F.  N.)  and   2,100 

"Desert  Song"  (revival) 
(3  days) 

"Devotion"  (Pathe)  and    1,900 

"Song  of   the  Flame"  (revival) 
(3  days) 


High  2-14  "Cimarron"    25,550 

Low   3-26-32   "Impatient   Maiden"    10,500 

High  3-19-32  "Broken   Lullaby"    16,250 

Low  3-26-32  "Fireman,  Save  My  Child"  5,500 

High  4-11  "Men  Call  It  Love"    16,000 

Low  11-28  "The  Cisco  Kid"    4,500 


High  1-2-32  "Sidewalks  of  New  York"] 

and  "Viennese  Nights"  and  \  3,700 
"Alexander  Hamilton"  J 

Low  6-27  "My  Past"  and  ) 

"Fifty  Million"  Frenchmen"  J   1,900 

High  5-16  "Devil  to  Pay"    6,300 

Low  1-3  "Sunny"    2,900 

High  5-9  "Trader  Horn"    7,000 

Low  3-26-32  "The  Expert"  and  ) 

"Working  Girls"      J  ....  2,200 

High  1-23-32  "Suicide  Fleet"  and) 

"Dance  Team"         J  . . . .  6,200 
Low  12-26  "Cuban  Love  Song") 

and  "His  Women"  J   3,900 


Philadelphia 

Arcadia    600  50c 

Boyd    2,400  35c-75c 

Earle   2,000  25c-65c 

Fox    3,000  35c-75c 


"Wayward"    (Para.)    1.500 

(4  days) 

"One  Hour  With  You"   (Para.)..  16,000 

(6   days-2nd  week) 

"Impatient    Maiden"    (U.)   19,000 

(6  days) 

"Devil's    Lottery"    (Fox)   20.000 

(6  days) 


'Hell  Divers"  (MGM)   3,800 

(6  days) 

"One  Hour  With  You"  (Para.)..  18,500 

(6  days-lst  week) 

"The  Big  Timer"   (Col.)    19,000 

(6  days) 

"Disorderly  Conduct"  (Fox)    21,000 

(6  days) 


High  12-17  "The  Guardsman"    6,500 

Low  1-9-32  "West  of  Broadway"    2,000 

High  1-2-32  "Makers  of  Men"   27,000 

Low  11-28  "Touchdown"    13,000 

High  2-7  "Mart  Who  Came  Back"   40,000 

Low  3-26-32  "Shop  Angel"    17,000 


"I  guess— 

"I  think  maybe— 

"I  have  a  hunch,  that— 

PHRASES  THAT  FAILURE   IS   MADE  OF 

IIIIIIIIIIIIIIIflllllfllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllfllllllflllllllllllllllllllllllllllllllflllllllflllllllfllllllllllllllllllBlllllllllllllllIIIll 


could  have  prevented  the  grand 
debacle  of  1929 


could  have  saved  the  motion  pic- 
ture industry  a  share  of  the  losses 
of  the  d  ays  of  ordeal 


facts 

not  fancies,  or  hopes,  or  hunches, 
are  the  stones  of  the  foundation 
today  being  laid  for  the  new  era 
of  reconstruction 

facts 

are  the  special  and  exclusive  con 
tent  and  concern  of 


MOTION  PICTURE  ALMANAC 

the  fact  booh  of  the  motion  picture  industry 
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiPiIiiiiiiIiiiIViiililliliIiiiilililiilllllIilliIIViiiiIVIVI1,IIIIIIiIllllliViIvlvlliIIIIIIIIIIIiIIBIiIIIIIIIIIiIIIiIVIIiIViiiliIiii 


Now  on  the  presses 
order  it  from 
Quigley  Publications 
1790  Broadway  Neiv  York 


52 


MOTION    PICTURE  HERALD 


April    16,  1932 


[THEATRE  RECEIPTS-- CONT'D  1 


Theatres 


Current  Week 


Previous  Week 


Philadelphia  (Cont'd) 

Karlton    1,008  40c-50c 

Keith's    1,800  30c-50c 

Mastbaum    4,800  35c-75c 

Stanley    3,700  35c-75c 

Stanton    1.700  25c-65c 

Portland,  Ore. 

Fox  Paramount.  3.068  25c-60c 

Hamrick's  Music  1,800  2Sc-35c 
Box 

RKO   Orpheum  1.700  25c-50c 

United   Artists..      945  25c-35c 


Picture 


Gross 


4.800 


"Alias   the  Doctor"  (F.N.)  

(6  days) 

"Explorers  of  the  World"  (Raspin)  8.000 
(6  days) 

"Strangers  in  Love"   (Para.)   59,000 

(6  davs) 

"The  Hatchet  Man"   (F.N.)   3,500 

(2  days-2nd  week) 
"Tarzan,   the   Ape   Man"    (MGMl  15.000 

(4  days) 

"Dancers  in   the   Dark"   (Para.)..  12,000 
(6  days) 


"Tarzan,   the    Ape   Man"    (MGM)  15,200 

"Shopworn"    (Col.)    3,600 

"Young    Bride"    (Pathe)   9,500 

"She  Wanted  A  Millionaire"  (Fox I  3,500 


Picture 


Gross 


'Lost  Squadron"   (Radio)    4,500 

(5  days) 

'Greeks  Had  A  Word  For  Them"  8,000 

(U.  A.)  (6  days) 

"Alias  the  Doctor"   (F.   N.)   41,000 

(6  days) 

'The  Hatchet  Man"   (F.  N.)   17,000 

(6  days-lst  week) 


'Hotel  Continental"   (Tiff.)   8,000 

(6  days) 


"One  Hour  With  You"  (Para.)...  13,000 

"Alias  the   Doctor"   (F.   N.)   3,700 

"Girl  Crazy"  (Radio)    12,000 

"Dancers  in  the  Dark"   (Para.)..  3,000 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 


High  5-2  "City  Lights"   

Low  3-21  "Resurrection"   

High  1-30-32  "Arrowsmith"   

Low  3-26-32  "A  Woman  Commands" 
High  1-2-32  "Her  Majesty,  Love" 


8,000 
3,000 
27,000 
7,000 
65,000 

Low  10-24  "24  Hours"    28,000 

High  12-19  "Frankenstein"    31,000 

Low  7-25  "Rebound"    8,000 


High  3-21  "Last  Parade"   16,500 

Low  2-27-32  "Men  In  Her  Life"    7.000 


High  1-3  "Paid"    26,000 

Low  5-23  "Young  Sinners"    11,000 


High  2-14  "Cimarron"    20,000 

Low  5-23  "Iron-  Man"    8,500 

High  1-10  "Hell's  Angels"    12,500 

Low  3-5-32  "Shanghai  Express"   2,500 


Providence 

Fays    1.600  15c-50c 

Loew's  State  ..  3,800  15c-50c 

Majestic    2,400  15c-50c 

Paramount    2,300  15c-50c 

RKO  Albee   ....  2,300  15c-75c 

RKO  Victory  ..  1,600  10c-35c 


"It's  Tough  to  he  Famous"  (F.N.)  7,300 

"Sky    Devils"    (TJ.   A.)   12.200 

"Disorderly    Conduct"    (Fox)   11,000 

•The    Broken    Wing"    (Para.)....  5.500 

"Shopworn"    (Col.)    9,500 

(15c- 50c) 

"Love   Affair"    Col.    and   2,000 

"The  Struggle"  (U.  A.) 


"Beauty  and  the  Boss"  (W.  B.)..  8,200 

"Tarzan,  the  Ape  Man"  (MGMl..  19,500 

"Play  Girl"   (W.   B.)   10,800 

"One  Hour  With  You"  (Para.)...  10,200 

"Girl  Crazy"  (Radio)    10,000 

"Big  Timer"   (Col.)    2,800 


High  2-7  "Inspiration"    25,500 

Low  3-26-32  "The  Passionate  Plumber"  8,500 

High  1-30-32  "Union  Depot"   11,200 

Low  12-26  "Her  Majesty,  Love"  and ) 

"Under  Eighteen"            J..  5,100 

High   3-14   "Unfaithful"    14,000 

Low  8-8  "Secret  Call"   4,500 

High  3-19-32  "Behind  the  Mask"    15,800 

Low  7-4  "Sweepstakes"    3,200 

High  2-14  "Last  Parade"    11,000 

Low  11-21  "Way  Back  Home"    1,500 


St.  Paul 

Paramount    2,300  25c-50c 

Riviera    1,300  25c-50c 

RKO  Orpheum  2,600  25c-50c 

Shubert    1,500  15c-40c 

Tower    1.000  15c-25c 

San  Francisco 

El  Capitan   ....  3,100  25c-60c 

Filmart  Foreign  1,400  35c-50c 
Talkies 

Fox    4,600  35c-60c 

Golden  Gate  ...  2,800  25c-60c 

Orpheum    3,000  33c-60c 

Paramount    2,670  25c-60c 

United    Artists.  1,200  25c-60c 

Warfield    2.700  35c-60c 

Warners    1,385  35c-50c 

Seattle 

Blue  Mouse  ....  950  25c 

Fifth  Avenue...  2.750  35c-75c 

Liberty    2,000  10c-25c 

Music  Box    950  25c-75c 

Paramount    3,150  25c-50c 

RKO  Orpheum..  2,650  25c-75c 

Toronto 

Imperial    3,444  15c-75c 

Loew's    2,088  15c-75c 

Shea's    2,600  30c-75c 

Tivoli    1,600  15c-60c 

Uptown    3,000  15c-60c 


"Arsene    Lupin"    (MGM)   8  000 

"One  Hour  With  You"  (Para.)...  5,000 

"The   Impatient  Maiden"   (U.)   12,000 

"Greeks  Had  A  Word  for  Them"  3,000 
(U.  A.) 

"Wayward"  (Para.)    1,800 

"Hell   Divers"    (MGM)    14,000 

"A  Waltz  by  Strauss"   (German)  2,750 
(2nd  week) 

"She  Wanted  A  Millionaire"  (Fox)  31,000 

"Wayward"    (Para.)    12,000 

"Lost    Squadron"    (Radio)   10,000 

(2nd  week) 

"One  Hour  With  You"   (Para.)..  16,000 

(2nd  week ) 

"Greeks  Had  A  Word  for  Them"  7,100 

(U.  A.)   (2nd  week-5  days) 

"Disorderly    Conduct"    (Fox)   21,000 

"Heart  of  New  York"   (W.  B.)..  3,500 
(5  days) 

"Old  Man  Minick"  (W.  B.)    4.000 

"Tarzan,   the   Ape  Man"    (MGM)  14,500 

"Police  Court"  (Monogram)  and  6.000 
"Speed  in  the  Gay  Nineties"  (Edu.) 

"Sky  Devils"  (U.  A.)   6,000 

"Sky  Devils"  (U.  A.)   6.000 

"Devil's    Lottery"  (Fox) 

"Young    Bride"    (Pathe)    13,000 

"Hotel    Continental"    (Tiff.)   17,000 

(6  days) 

"Arsene    Lupin"    (MGM)   12.000 

(6  days) 

"The  Big  Shot"  (Pathe)   11,500 

(6  days) 

"One  Hour  With  You"   (Para.)..  8.500 

(6    days-2nd  week) 

"After  Tomorrow"   (Fox)   12,000 

(6  days) 


"One  Hour  With  You"  (Para.)..  9,000 

"Strangers   in    Love"    (Para.)   5,000 

"Girl  Crazy"  (Radio)    12,000 

'Arrowsmith"   (U.  A.)   3,000 

"The  Final  Edition"  (Col.)   2,000 


"Lovers  Courageous"  (MGM)  

"A  Waltz  by  Strauss"  (German! 
(1st  week) 


'Arsene  Lupin"  (MGM). 
"The   Menace"  (Col.)  


'Lost  Squadron"  'Radio)   

(1st  week) 
'One  Hour  With  You"  (Para.)... 

(1st  week) 
'Greeks  Had  A  Word  for  Them" 

(1st  week) 
'Dancers  in  the  Dark"  (Para.)... 

'Fireman,  Save  My  Child"  (F.  N.) 
(2nd  week  I 


13,000 
4,500 

35,000 
15,000 
18,000 
20,000 
10,000 
19,000 
9,500 


"Love  Affair"  (Col.)   4,500 

"One  Hour  With  You"  (Para.)...  14,000 

"High  .Speed"   (Col.)   6,000 

"The  Hatchet  Man"  (F.  N.I   6,500 

"The  Broken  Wing"  (Para.)  and..  7,500 
"After  Tomorrow"  (Fox) 


"Girl   Crazy"  (Radio). 


13,500 


"Fireman,  Save  My  Child"  (F.N.)  22,000 
(6  davs) 

"Passionate  Plumber"  (MGM)....  15,500 
(6  days) 

"Nice  Women"  (U.)    14,500 

(6  days) 

"One  Hour  With  You"   (Para.)..  17,000 

(6  days-lst  week) 

"Business   and    Pleasure"    (Fox)..  13,500 

(6  days) 


High  8-22  "Smiling  Lieutenant"    12,000 

Low  1-17  "Paid"    7,000 

High  9-5  "Huckleberry  Finrf"    9,000 

Low  1-17  "Just  Imagine"   1,500 

High  2-14  "Cimarron"    28,000 

Low    1-30-32   "Forbidden"    10,000 


High  10-3  "Penrod  and  Sam"    4,000 

Low  1-24  "Along  Came  Youth"    1,000 


High  8-15  "Daddy  Long  Legs' 
Low  12-19  "Susan  Lenox"  ... 


16,750 
12,000 


High   1-3  "Lightning"   

Low  2-20-32  'The  Guardsman" 
High  7-11  "Lawless  Woman" 
Low  7-4  "Lover  Come  Back"  . 
High  12-12  "Frankenstein"  .. 

Low  2-20-32  "Prestige"   

High  1-9-32  "The  Champ"  .... 
Low  7-18  "Women1  Love  Once" 


70,000 
29,000 
20,000 

9,500 
23,000 

5,000 
35,600 
10,000 


High  3-14  "Parlor,  Bedroom  and  Bath"  28,000 

Low  1-30-32  "X  Marks  the  Spot"   15,000 

High  3-26-32  "Fireman,  Save  My  Child"  19,000 
Low  11-28  "I  Like  Your  Nerve"    4,000 


High  4-18  "Trader  Horn"    17,000 

Low   1-2-32  'The   Boudoir  Diplomat"..  7,000 

High  1-10  "The  Lash"    11,500 

Low  3-12-32  "Morals  for  Women") 

and  "Hotel  Continental"  (   5,000 

High  2-28  'City  Lights"    14,000 

Low  2-6-32  "High  Pressure"    5,500 

High  1-10  "Paid"    18,000 

Low  4-9-32  "No  One   Man"  ) 

and  "Devil's  Lottery"  j   7,000 

High  10-31  "Spirit  of  Notre  Dame"....  18,000 

Low  3-21   "Kept  Husbands"    10,000 


High  3-5-32  "Shanghai  Express"   25,500 

Low  6-20  "Always  Goodbye"    13,000 

High  4-18  "City  Lights"    22,000 

Low  12-19  "Ben  Hur"    9,500 

High  11-14  "Skyline"    16,500 

Low  6-27  "Painted  Desert"   10,009 

High  2-28  "Cimarron"    19,500 

Low  11-14  "The  Mad  Genius"    7,500 

High  4-25  "Don't  Bet  On  Women"  ...  14,000 

Low  10-17  "Ten  Night  iif  a  Barroom"..  8.300 


April    16,  1932 


MOTION    PICTURE  HERALD 


53 


MPPDA  May  Rebate 
Some  Dues;  Lesser 
In  For  Schnitzer 

The  Hays  organization  will  be  enabled  to 
rebate  a  portion  of  members'  dues,  as  a  re- 
sult of  economies  in  operation,  it  was  stated 
at  the  board  of  directors'  tenth  annual  meet- 
ing on  Monday.  The  meeting  also  consid- 
ered a  suggestion  of  Phil  Goldstone,  Coast 
producer,  that  members  of  the  Independent 
Motion  Picture  Producers'  Association 
should  be  invited  to  membership  in  the 
Hays  organization.  No  action  was  taken  on 
the  Goldstone  proposal. 

Sol  Lesser,  president  of  Principal  Dis- 
tributing Corporation,  has  replaced  Joseph 
I.  Schnitzer,  former  president  of  Radio 
Pictures,  on  the  board  of  directors.  It  now 
totals,  17  members:  Hiram  S.  Brown, 
Charles  H.  Christie,  Harley  L.  Clarke,  R. 
H.  Cochrane,  Cecil  B.  De  Mille,  D.  W. 
Griffith,  Earle  W.  Hammons,  Will  H.  Hays, 
Frederick  L.  Herron,  Sol  Lesser,  J. 
J.  Murdock,  David  Sarnoff,  Joseph  M. 
Schenck,  Nicholas  M.  Schenck,  A.  W.  War- 
ner, H.  M.  Warner  and  Adolph  Zukor. 

Officers  re-elected  for  another  year  are : 

Will  H.  Hays,  president;  Carl  E.  Milli- 
ken,  secretary;  Frederick  L.  Herron,  treas- 
urer and  George  Borthwick,  assistant  treas- 
urer. 


Charlton  Buys  Play  for 

New  Production  Company 

Theodore  Charlton,  president  of  Theodore 
Charlton,  Inc.,  a  new  independent  produc- 
ing corporation  recently  organized,  has 
closed  with  General  Play  Company  for  "Mo- 
hawk Trail,"  a  melodrama  by  the  late  H. 
Grattan  Donnelly,  author  of  "Darkest  Rus- 
sia." Charlton  also  announces  that  he  is 
preparing  his  first  production,  entitled  "Lie- 
bestraum,"  a  musical  drama  adapted  from 
the  play  of  Franz  Liszt.  This  adaptation 
was  made  by  Andrew  L.  Stone,  formerly 
director  for  Sono-Art  and  George  Weeks 
productions. 

Lem  F.  Kennedy,  former  Fox,  Universal 
and  Pathe  director,  is  to  direct  "Mohawk- 
Trail."  The  continuity  and  dialogue  will  be 
prepared  by  S.  John  Park,  and  Leonard 
Mitchill  will  supervise  sound  recording. 


Goldstone  Reaches  Agreement 
With  Cameramen  on  the  Coast 

Phil  Goldstone,  who  claims  to  be  financing 
90  per  cent  of  the  independent  production  on 
the  Coast,  and  who  threatened  to  quit  the 
independents  because  of  the  demands  of  the 
technical  unions,  has  come  to  an  agreement 
with  the  International  Photographers  Local 
No.  569  on  future  productions.  The  union 
will  cooperate  more  with  Goldstone  on  any 
picture  in  which  he  has  an  interest. 

The  union  will  deal  with  Goldstone  in- 
stead of  separate  deals  being  made  with  each 
company,  on  terms  eliminating  any  chance 
of  the  union  taking  any  men  off  the  lot  as 
has  been  done  in  the  past.  The  agreement 
further  eliminates  paying  the  crew  daily  by 
the  independent  producer,  with  Goldstone 
guaranteeing  weekly  salaries  where  due. 


STENOGRAPHERS 
PASS  JUDGMENT 

Stenographers  and  secretaries  at  the 
Warner  borne  office  one  day  this  week 
took  an  hour  off  and  went  to  the  mo- 
tion pictures.  But  it  wasn't  altogether 
a  pastime,  being  rather  in  the  nature 
of  an  assignment.  When  the  Coast 
studio  shipped  on  the  film,  "The  Rich 
Are  Always  With  Us,"  for  the  execu- 
tive screening  and  suggested  it  had 
feminine  appeal,  the  home  office  de- 
cided to  try  it  on  the  feminine  ele- 
ment. The  femininity  invited  was  re- 
quested, at  the  end  of  the  screening  to 
write  its  candid  opinion  of  the  picture, 
starring  Ruth  Chatterton,  without  re- 
vealing its  identity.  Perhaps  they  all 
said  it  was  good. 

Producers'  Pact 
Comes  Up  April  20 

Reports  of  the  branches  of  the  Academy 
of  Motion  Picture  Arts  and  Sciences  on  the 
recently  adopted  producers'  arbitration 
agreement  will  be  presented  to  the  directors 
at  a  meeting  April  20,  postponed  from 
April  5. 

The  agreement,  signed  by  virtually  all 
the  major  producing  companies,  concerns 
employment  negotiations  with  persons  under 
contract  or  continuously  employed  by  one 
company  for  two  pictures  or  for  six  months 
prior  to  the  negotiations. 

Three  Russian  Film  Leaders 
Get  Life  Terms  for  Sabotage 

Three  motion  picture  leaders  in  Russia, 
Art  director  Leonidov,  production  manager 
Ignatenko  and  factory  director  Koonin  have 
had  sentences  of  death  commuted  to  life  im- 
prisonment. They  were  found  guilty  of 
sabotage  in  the  Soviet  film  industry.  All 
are  important  film  figures  in  Central  Asia. 

The  sentence  of  Leonidov,  in  particular, 
was  commuted  because  of  his  heroic  career 
in  the  revolution.  The  defendants  were 
charged  with  graft  and  dissipation  and  with 
producing  films  distorting  the  Bolshevik 
viewpoint. 

United  Artists  Borrows  Joan 
Crawford;  MGM  Shares  Profit 

Joan  Crawford  has  been  selected  as  the 
star  of  United  Artists  production  of  "Rain," 
in  a  deal  noted  as  the  first  joint  production 
agreement  between  major  companies.  MGM, 
to  whom  Miss  Crawford  is  under  contract, 
will  share  in  the  film's  profits,  under  the 
deal. 

Board,  Follow-Up  Meetings 

Planned  by  Allied  April  28 

The  board  of  directors  of  Allied  States 
Association  will  meet  at  the  Congress  Ho- 
tel, Chicago,  at  10:30  A.M.,  Thursday, 
April  28.  At  the  same  time  a  meeting  of 
the  recent  convention  "follow-up"  commit- 
tee will  be  held. 


Poster  Exchanges 
Organize  to  Fight 
Distributor  Policy 

A  national  organization  of  poster  ex- 
changes was  organized  during  a  two-day 
meeting  in  Chicago  this  week  to  combat 
distributor  policies  regulating  the  disposi- 
tion of  advertising  accessories,  wherever 
these  policies  threaten  the  existence  of  the 
independent  poster  exchanges.  The  meeting 
is  recognized  as  having  been  an  outgrowth 
of  the  efforts  of  Fox  Film  Corporation  to 
require  exhibitors  to  return  accessories  to 
the  company's  exchanges  within  a  limited 
time  after  their  use,  thus  preventing  resale 
to  the  poster  houses. 

The  new  organization  will  represent  more 
than  30  independent  poster  exchanges  located 
in  all  sections  of  the  country  and  will  be 
known  as  the  National  Poster  Service  As- 
sociation, Inc.  Members  and  newly  elected 
officers  refused  comment  on  the  course  of 
opposition  to  distributors'  policies  which  will 
be  followed  by  the  organization  but  indi- 
cated that  a  budget  and  financing  program 
for  this  purpose  had  been  approved  at  the 
meeting.  The  defense  budget  will  approxi- 
mate $100,000,  according  to  reports. 

Officers  of  the  organization  are :  Simon 
Libros,  Philadelphia,  president ;  Irvin  Levin, 
Omaha,  vice  president ;  George  Aarons, 
Philadelphia,  secretary-treasurer.  The  fol- 
lowing were  elected  directors :  H.  A.  Cole, 
Texas;  R.  H.  Robison,  Atlanta;  H.  Schlitt, 
L.  Weinzimer  and  E.  R.  Behrend,  of  New 
York.  Headquarters  will  be  maintained  in 
Philadelphia. 

The  purpose  of  the  organization  was  said 
to  be  "for  the  mutual  protection  of  members 
and  for  the  dissemination  and  advice  to  mem- 
bers of  matters  pertaining  directly  and  in- 
directly to  the  business  of  poster  service." 

The  organization  was  pledged  the  support 
of  independent  exhibitors  who  were  repre- 
sented at  the  meeting  by  Aaron  Saperstein, 
president  of  Allied  Theatre  Owners  of  Il- 
linois. 

Meanwhile,  Columbia  Pictures  alligned  it- 
self with  Fox  by  adding  a  clause  to  all  ac- 
cessory invoices  stipulating  that  advertising 
material  is  leased  and  not  sold,  and  must  not 
be  resold  by  the  exhibitor.  Paramount,  too, 
is  employing  this  clause,  which  is  stamped 
on  accessory  invoices.  Fox  recently  effected 
an  agreement  with  Skouras-operated  thea- 
tres to  conform  to  the  poster  return  require- 
ments, and  is  now  engaged  in  similar  nego- 
tiations with  Rinzler  &  Frisch  circuit,  New 
York,  and  has  further  conferences  in  pros- 
pect with  Lee  Ochs  for  an  identical  arrange- 
ment with  houses  operated  by  him. 

Visual  Aid  Greatest  Gift 

To  Teaching,  Says  Milliken 

Visual  aid  in  instruction  was  called  the 
outstanding  gift  of  the  new  century  to  the 
teaching  profession,  by  Carl  E.  Milliken, 
secretary  of  the  MPPDA.  speaking  before 
the  Ohio  State  Educational  Conference  at 
Columbus,  last  week. 

Milliken,  reviewing  10  years  of  experi- 
mentation in  educational  films  by  the  motion 
picture  industry,  said :  "The  motion  picture 
is  the  most  versatile,  the  most  dramatic,  the 
most  potentially  useful  of  visual  instruction 
aids." 


54 


MOTION    PICTURE  HERALD 


April    16,  1932 


1        SELECTIONS  1 

Made    by    RITA    C.  McGOLDRICK 


Family  Suitability 

AMATEUR  DADDY  VERY  GOOD 

Fox 

An  adaptation  of  Mildred  Cram's  novel, 
"Scotch  Valley"  offers  unusually  pleasant  en- 
tertainment. A  promise  to  a  friend  to  protect 
his  family  brings  an  engineer  to  the  valley 
where  he  finds  villainy  at  work.  (Warner  Bax- 
ter, Marion  Nixon,  David  Landau.) 


AVALANCHE  EXCELLENT 
First  Division 

Notwithstanding  a  thinly  woven  romance  and 
inconsequential  plot,  this  picture  is  a  photo- 
graphic epic  of  a  hell  of  snow  and  ice  and  a 
heaven  of  amazing  cloud  beauty.  It  is  taken 
at  the  crest  of  Mt.  Blanc  and  tells  the  story  of 
the  Government's  weather  expert  there. 


THE  BIG  TIMER  GOOD 
Columbia 

Success  proves  too  much  for  a  young  fighter 
who  has  worked  his  way  up.  His  anger  aroused 
by  a  conversation  he  overhears,  he  plans  a 
comeback.  (Ben  Lyon,  Constance  Cummings, 
Thelma  Todd,  Robert  O'Connor.) 


GOOD 


THE  COHENS  AND  KELLYS 
IN  HOLLYWOOD 
Universal 

A  clever  and  amusing  story  of  two  families 
who  go  to  Hollywood  to  make  their  fortunes. 
Their  fall  is  as  sudden  as  their  rise  and  they 
decide  that  real  happiness  lies  in  their  old 
home  town.  (Charles  Murray,  Esther  Howard, 
June  Clyde,  George  Sidney.) 


COUNTY  FAIR  GOOD 
Monogram 

The  whole  family  may  see  this  picture.  It 
has  a  wholesome  romance,  a  good  plot  and  a 
feeling  of  sufficient  reproof  for  crooked  gam- 
bling. Suitable  for  boys'  schools.  (Hobart  Bos- 
worth,  Marian  Schilling,  Ralph  Ince,  William 
Collier,  Jr.) 


EMIL  UND  DIE  DETEKTIVE  GOOD 
Ufa 

Here  is  a  picture  of  children  and  their  ac- 
tivities. Delightful  for  grownups  and  serious 
enough  in  theme  to  make  it  a  valuable  family 
audience  feature. 

THE  FIGHTING  FOOL  GOOD 
Columbia 

A  series  of  exciting  adventures  with  a  fear- 
less sheriff  as  the  hero  and  a  Montana  town 
as  a  setting.  There  are  fighting,  fast  action 
and  good  riding.  (Tim  McCoy,  Arthur  Rankin, 
Marceline  Day.) 


HEART  OF  HELL  GOOD 
Action 

Another  picture  of  the  African  jungle,  which 
dramatizes  the  hunt  for  ivory  by  white  men,  and 
the  hardships  encountered  in  the  primitive  coun- 
try. (Jack  Mulhall  and  Barbara  Weeks.) 


HIGH  SPEED  GOOD 
Columbia 

A  race  track  driver  is  killed  and  his  mechanic 
assumes  the  care  of  his  crippled  son.  After 
many  adventures  which  include  the  driving  of 
a  police  car  and  the  capture  of  a  bank  bandit, 


the  mechanic  wins  an  important  race  and  also 
the  girl  he  loves.  It  is  good  family  entertain- 
ment and  will  particularly  please  the  boys. 
(Buck  Jones,  Loretta  Sayers.) 


GOOD 


THE  OFFICE  GIRL 
Gaumont-British 

"The  Office  Girl"  tells,  with  delicious  fresh- 
ness and  gay  comedy,  the  efforts  of  a  young 
girl  to  land  a  job  in  a  big  Viennese  bank.  She 
meets  Herr  Director  in  the  off  hours  and  finds 
herself  a  most  acceptable  husband.  (Renate 
Muller,  Owen  Nares  and  Jack  Hulbert.) 


POLICE  COURT  GOOD 
Monogram 

Vivid  interesting  story,  teaching  a  splendid 
lesson  of  a  versatile  actor,  an  habitual  drunkard 
and  his  son  who  is  making  every  effort  to  help 
him  overcome  this  vice.  (H.  B.  Walthall,  King 
Baggott  and  Aileen  Pringle.) 


GOOD 


SOUTH  OF  THE  RIO  GRANDE 
Columbia 

A  story  of  bravery  and  accomplishments  of 
"Rurales,"  the  mounted  police  of  old  Mexico 
under  President  Diaz.  Riding  and  fights  be- 
tween police  and  outlaws  with  background  of 
rugged  mountain  country  make  an  interesting 
adventure  story,  particularly  for  boys.  (Charles 
(Buck)  Jones,  Lambert  Hillyer,  Mona  Maris 
and  Dorothy  Hill.) 


SOUTH  SEA  ADVENTURES 

Principal  Pictures  VERY  GOOD 

This  is  a  thrilling  and  beautifully  photograph- 
ed story  of  Zane  Grey's  fishing  adventures  in 
the  South  Sea  Islands.  It  is  educational,  ar- 
tistic, and  exciting.  The  New  York  audiences 
attending  the  show  looked  like  men's  conven- 
tions. 


TINGEL  TANGEL  VERY  GOOD 

Fritz  Engel  Film  Company 

A  German  language  musical  comedy  in  which 
an  outstanding  performance  is  given  by  Schlum- 
si,  a  remarkably  trained  small  dog.  As  a  stray, 
he  is  adopted  into  a  young  man's  home  and 
proceeds  to  clear  the  hindrances  to  his  master's 
happiness.  An  enjoyable  family  picture.  (Fritz 
Kampers,  Elizabeth  Pinajeff,  Ernst  Verebes, 
Schlumsi,  the  Wonder  Dog.) 


VANITY  FAIR  GOOD 
Allied  Pictures 

This  is  a  modern  adaptation  of  the  English 
classic  of  Thackeray.  It  is  the  translation  of 
a  classic,  pleasantly  done  and  good  entertain- 
ment for  family  audience.  (Myrna  Loy,  Conway 
Tearle,  Barbara  Kent.) 


WHISTLING  DAN  GOOD 
Tiffany 

Ken  Maynard,  riding  a  beautiful  white  horse 
in  fine  Western  style,  is  the  hero  of  a  thrilling 
border  story.  Spectacular  riding,  terrific  fight- 
ing and  a  little  romance  make  this  an  interest- 
ing picture.  (Ken  Maynard.) 


WILD  WOMEN  OF  BORNEO  GOOD 
First  Division 

A  feature  length  travelogue  that  includes 
Mexico,  Singapore  and  the  Island  of  Borneo. 
It  follows  the  ordinary  travel  path  with  the 
exception  of  a  few  unusual  scenes. 


YOUNG  AMERICA  EXCELLENT 
Fox 

This  picture  is  unique  for  having  won  a  unani- 
mous endorsement  and  the  highest  rating  of  all 
previewing  groups.  It  is  a  story  of  the  chil- 
dren's court.  It  has  strong  heart  appeal,  laugh- 
ter and  deep  sadness.  But  it  is  an  important 
document  and  is  an  honor  to  the  screen.  All 
groups  have  rated  this  "Excellent."  (Spencer 
Tracy,  Dorothy  Kenyon.) 


Adult  Suitability 


GOOD 


AFTER  TOMORROW 
Fox 

"After  Tomorrow"  tells  the  simple  and  hu- 
man story  of  a  boy  and  girl  who,  after  years 
of  struggle  with  poverty  and  domestic  difficul- 
ties, attain  their  goal — marriage  and  a  honey- 
moon at  Niagara  Falls.  The  acting  is  realistic 
and,  notwithstanding  some  inconsistencies,  the 
direction  is  satisfactory.  Amusing  and  enter- 
taining for  the  average  audience.  (Charles  Far- 
rell,  Marian  Nixon.) 


ALIAS  THE  DOCTOR  VERY  GOOD 
First  National 

A  convincing  and  appealing  interpretation  of 
the  adopted  sop  who  shoulders  the  criminal  act 
of  his  foster  brother  in  order  to  save  the 
mother  disappointment.  Production  is  excellent 
and  the  scene  in  the  operating  room  is  graphi- 
cally presented.  (Richard  Barthelmess  and 
Marian  Marsh.) 


GOOD 


ARE  YOU  LISTENING? 
Metro-Gold  wyn-Mayer 

In  this  melodramatic  story,  with  its  radio 
background,  a  young  man,  married  to  a  mer- 
cenary and  nagging  wife,  falls  in  love  with  a 
girl  in  the  broadcasting  department.  Unhappi- 
ness  and  tragedy  are  the  inevitable  results  of 
this  unfortunate  and  unethical  situation.  Well 
cast,  well  acted  and  well  directed.  (William 
Haines,  Madge  Evans,  Anita  Page,  Karen  Mor- 
ley,  Neil  Hamilton.) 


GOOD 


THE  CANNONBALL  EXPRESS 
Sono  Art-World  Wide 

An  old  fashioned  melodrama  dealing  with  the 
lives  of  a  railroad  engineer  and  his  two  sons 
who  follow  their  father's  line  of  work.  An  old 
type  of  story  fairly  well  presented.  (Tom 
Moore,  Lucile  Brown,  Leon  Waycoff.) 


CROSS  EXAMINATION  VERY  GOOD 
Artclass 

A  courtroom  melodrama  based  on  a  murder 
mystery  with  well  sustained  suspense.  Flash- 
backs show  the  story  to  the  audience  as  the 
witnesses  testify.  It  is  convincing.  (H.  B.  War- 
ner, Sally  Blane,  Natalie  Moorhead,  Edmund 
Breese.) 


DEADLOCK  GOOD 
Empire  Films 

A  murder  mystery  solved  in  an  unusual  man- 
ner by  the  eye  of  the  camera,  this  film  provides 
thrilling  entertainment  for  those  who  like  their 
detective  stories  visualized.  (Stewart  Rome, 
Warwick  Ward.) 


THE  DEVIL'S  LOTTERY  VERY  GOOD 
Fox 

Lord  Litchfield  invites  the  four  winners  of 
the  Calcutta  sweepstakes  to  his  country  home 
for  the  weekend,  in  order  to  observe  their  vari- 


April    16,    1932  MOTION    PICTURE    HERALD  55 


RITA  C  McCOLDRICK'S  SELECTIONS 


(Continued  from  preceding  page) 

ous  reactions  to  the  possession  of  this  sudden 
wealth.  He  is  given  food  for  thought  in  the 
outcome,  which  includes  romance,  mystery  and 
murder.  An  interesting  picture  with  an  un- 
usual plot  well  worked  out.  Excellent  direction 
and  commendable  acting.  (Elissa  Landi,  Paul 
Cavanagh,  Alexander  Kirkland,  Beryl  Mercer, 
Victor  McLaglen.) 


DISORDERLY  CONDUCT 

Fox  VERY  GOOD 

Though  the  title  is  frightening,  this  is  an 
unusually  well  directed  picture  with  fine  drama- 
tic power  and  strongly  sustained  interest.  It 
is  the  story  of  the  problems  that  confront  the 
police  department,  a  handsome,  efficient  motor- 
cycle "cop,"  and  the  long  uphill  pull  for  police- 
men to  remain  honest.  (Sally  Eilers  and  Spen- 
cer Tracy.) 


THE  FAMOUS  FERGUSON  CASE 
Warner-First  National  GOOD 

A  story  by  Courtney  Terett  that  offers  in- 
teresting information  regarding  the  methods 
used  by  a  conservative  newspaper  and  the  ques- 
tionable ways  of  the  tabloids.  The  dramatic  and 
educational  values  are  strong.  (Joan  Blondell, 
Tom  Brown,  Adrienne  Dore,  Vivienne  Osborne, 
Leslie  Fenton.) 


DAS  FLOTENKONZERT 

VON  SANSSOUCI  VERY  GOOD 

(The  Flute  Concert  of  Sanssouci) 

Ufa 

This  is  an  excellently  produced  historical  film 
in  which  many  of  the  scenes  are  reproductions 
of  the  paintings  by  Adolph  Menzel.  It  tells  the 
story  of  Frederick  the  Great,  of  the  Prussias, 
and  has  some  splendid  bits  of  directing. 

GHOST  CITY  GOOD 
Monogram 

A  newspaper  editor  follows  an  enemy  into  a 
new  town  to  destroy  him  with  publicity.  News 
of  a  gold  strike  empties  the  town,  and  lost 
papers  involving  land  claims  form  the  main 
part  of  the  story.  Restrained  love  interest  and 
plenty  of  action  with  skillful  riding  give  this 
Western  story  good  entertainment  value. 


THE  HEART  OF  NEW  YORK  GOOD 
Warner 

From  David  Freeman's  play,  "Mendel,  Inc." 
This  is  a  very  pleasing  picture,  full  of  the  hu- 
morous situations  that  usually  accompany  a 
story  of  the  lower  East  Side.  George  Sidney 
makes  the  inventor  an  easy-going,  likable  fel- 
low, improvident,  but  loving  his  family  just  the 
same.  (Charles  Dale,  George  Sidney  and  Ruth 
Hale.) 


HOUND  OF  THE  BASKERVILLES,  THE 
Ideal,  British-Gaumont  VERY  GOOD 
A  Sir  Conan  Doyle  story  has  been  brought 
to  life  in  this  film.  The  background  of  lonely 
country  is  excellent  and  the  action  tense  and 
exciting.  A  good  Scotland  Yard  mystery. 
(Robert  Rendal,  Fred  Lloyd.) 


IT'S  TOUGH  TO  BE  FAMOUS 
Warner-First  National  VERY  GOOD 

A  young  submarine  officer  becomes  a  public 
hero  after  rescuing  his  twelve  comrades.  The 
resulting  publicity  nearly  wrecks  his  happiness. 
It  is  an  interesting  and  clever  satire  on  hero 
worship  and  is  the  novel,  "Goldfish  Bowl," 
brought  to  the  screen.  (Douglas  Fairbanks,  Jr., 
Mary  Brian,  Walter  Catlett.) 


School  and  Screen  on  Air 
Attracting  Attention 

The  Saturday  morning  radio  broad- 
casts, under  the  name  of  School  and 
Screen,  a  department  of  Motion  Pic- 
ture Herald,  and  written  by  Rita  C. 
McGoldrick,  who  conducts  that  de- 
partment, are  attracting  wide  atten- 
tion from  radio  audiences,  hast  Satur- 
day, the  chief  speaker  ivas  Conrad 
Nagel,  xvho  was  a  guest  at  station 
WMAO,  Chicago.  Favorable  com- 
ment, especially  from  club  groups  and 
educators,  followed  the  broadcast. 


LAW  OF  THE  WEST  GOOD 
Tiffany 

A  child  grows  up  in  an  outlaw  camp  believ- 
ing the  leader  is  his  father.  His  attempt,  when 
a  young  man,  to  leave  the  camp  and  the  adven- 
tures that  lead  finally  to  reunion  with  his  own 
parents  are  the  bases  of  a  realistic  western 
story.  Beautiful  scenery  and  skillful  riding  add 
to  entertainment  value.  (Bob  Steele,  Nancv 
Drexel,  Ed  Brady,  Hank  Bell.) 


LENA  RIVERS  GOOD 
Tiffany 

Horse  racing  and  an  automobile  accident 
bring  an  estranged  father  and  daughter  under- 
standing and  a  family  reunion.  (Charlotte 
Henry,  Beryl  Mercer,  James  Kirkwood  and 
Betty  Blythe.) 

THE  LONE  TRAIL  VERY  GOOD 

Syndicate 

A  convincing  and  original  Western  with  an 
interesting  plot,  little  love  interest  and  plenty 
of  action.  The  work  of  King,  the  dog,  adds 
much.  (Rex  Lease,  Edmund  Cobb,  Billy 
O'Brien,  Virginia  Brown  Faire,  King,  the  dog.) 


MIRACLE  MAN,  THE  EXCELLENT 
Paramount 

A  well-known  silent  picture  becomes  vocal, 
with  a  strong  cast  giving  a  dramatically  fine 
performance.  The  story  concerns  an  old  healer, 
the  trust  that  people  have  in  him,  and  a  group 
of  crooks  who,  attempting  to  exploit  the  miracle 
man,  finally  come  to  believe  in  him  and  his  way 
of  life.  A  spiritual  element  in  pictures  is  all 
too  unusual.  (Sylvia  Sydney,  Chester  Morris, 
Irving  Pichel,  John  Wray,  Robert  Coogan. ) 


MISSING  REMBRANDT,  THE 

British  Productions  VERY  GOOD 

A  Conan  Doyle  mystery  story  usually  offers 
satisfactory  entertainment,  and  this  one,  based 
on  "The  Adventures  of  Charles  Augustus  Mil- 
verton,"  is  no  exception.  Sherlock  Holmes 
solves  the  main  plot,  dealing  with  the  theft  of 
a  Rembrandt,  and  a  secondary  one  of  black- 
mail and  stolen  letters.  (Arthur  Wontner,  Ian 
Fleming,  Minnie  Raynor,  Francis  L.  Sullivan, 
Miles  Mauder.) 

SIN'S  PAY  DAY  GOOD 
Action 

The  regeneration  of  an  underworld  lawyer 
through  the  help  of  a  child,  is  the  basis  of  this 
story.  There  are  strong  dramatic  moments  and 
both  direction  and  photography  are  good.  (Dor- 
othy Revier,  Forrest  Stanley,  Mickey  McGuire.) 


SO  BIG  VERY  GOOD 

Warner 

"So  Big,"  taken  from  Edna  Ferber's  prize 
novel,  presents  the  struggle  of  a  widowed 
mother  to  educate  her  son  and  aid  him  in  his 
choice  of  a  career.  Excellent  thematic  value. 
(Barbara  Stanwyck,  George  Brent,  Dickie 
Moore,  Bette  Davis.) 


STUERME  DER  LEIDENSCHAFT 
(Tempest)  EXCELLENT 
Ufa 

A  grim  story  of  Berlin's  underworld  that 
offers  Mr.  Jannings,  in  the  role  of  a  bank  rob- 
ber, ample  opportunity  for  his  dramatic  gifts. 
There  are  gripping  scenes  and  the  story  inter- 
est carries  from  beginning  to  end.  English  sub- 
titles help  those  not  familiar  with  the  German 
language.  (Emil  Jannings,  Anna  Sten,  Franz 
Nicklisch,  Anton  Pointner.) 


THE  THEFT  OF  THE  MONA  LISA 

Tobis  EXCELLENT 

A  German  musical  film  drama,  based  on  the 
theft  from  the  Louvre  in  1911  of  Leonardo  da 
Vinci's  famous  painting.  The  main  idea  is  a 
serious  one  but  it  has  been  developed  into  a 
clever  and  amusingly  original  plot  that  provides 
excellent  entertainment  and  is  easily  understood 
without  a  knowledge  of  German.  (Willy  Forst, 
Trude  von  Molo,  Gustaf  Guendgens,  Fritz  Ode- 
mar.  ) 


EIN  WALZER  VOM  STRAUSS 

(A  Waltz  by  Strauss)  EXCELLENT 

Splendid  Film  Company 

A  Strauss  romance  of  great  charm.  The 
picture  is  built  around  the  early  career  of 
Johann  Strauss,  the  younger,  and  included  in  it 
are  his  waltzes,  as  well  as  those  of  his  famous 
father.  It  is  a  simple,  fresh  and  attractive  film 
with  the  acting  above  average  and  the  music 
delightful.  (Hans  Junkermann  and  Julia  Serda.) 

WET  PARADE  EXCELLENT 
Metro-Goldwyn-Mayer 

This  picture  is  unusual  because,  with  its  con- 
troversial theme,  it  has  merited  the  highest 
endorsement  of  every  reviewing  group.  It  is 
a  definitely  honest  attempt  to  present  both  sides 
of  the  prohibition  problem,  based  on  Upton 
Sinclair's  story.  It  deals  with  the  ruin  and 
disintegration  of  a  fine  old  Southern  family 
through  the  habit  of  social  drinking;  the  pass- 
ing of  the  Eighteenth  Amendment,  and  the 
demoralization  that  results  from  its  lax  en- 
forcement. The  plea  is  made  for  temperance 
and  against  liquor  rather  than  for  or  against 
prohibition.  (Lewis  Stone,  Dorothy  Jordan. 
Neil  Hamilton,  Walter  Huston,  Robert  Young.) 


Short  Subjects 

ALL  AROUND  THE  TOWN 

Educational  VERY  GOOD 

Views  of  the  tall  buildings,  busy  streets,  pub- 
lic squares  and  parks  of  New  York  City.  Ex- 
cellent photography  and  good  musical  accom- 
paniment. 


ALPINE  ECHOES  VERY  GOOD 

Magic  Carpet  Series 

Fox 

Mountain  climbing  in  the  Alps  and  the  echoes 
of  the  musical  yodeling  of  the  mountaineers. 


ATHLETIC  DAZE  EXCELLENT 
Metro-Goldwyn-Mayer 

Preparation  for  the  Olympics  and  the  com- 


56 


MOTION    PICTURE  HERALD 


April    16,  1932 


SELECTION  OF  PICTURE  SELECTIONS 


(Continued  from  preceding  page) 

parison  of  training  and  uniforms  of  this  year 
and  of  years  ago. 

BABBLING  BOOK  VERY  GOOD 

Paramount 

Burns  and  Allen,  in  a  book  store,  offer  amus- 
ing comedy. 

THE  CAT'S  CANARY 

Van  Beuren  EXCELLENT 

An  Aesop's  Fable  of  delicious  comedy — here 
is  something  of  joy  and  laughter  in  this  one. 
It  is  better  than  the  average.  It  tells  the  story 
of  the  cat  who  swallowed  his  bird  and  becomes 
musically  inclined. 


CROSBY,  COLUMBO  AND  VALLEE 
Vita  phone  VERY  GOOD 

Short  cartoon  subject  based  on  the  popular 
song  hit  by  the  same  name.  Synchronization 
good. 

CURIOSITIES  NO.  231  VERY  GOOD 
Columbia 

Interesting  curiosities  from  all  parts  of  the 
world. 


FISHERMAN'S  FORTUNE 
Fox  (Magic  Carpet  Series)  VERY  GOOD 
The  boats  leave  Boston  for  the  Grand  Banks, 
the  famous  fishing  grounds  off  the  coast  of 
Newfoundland,  and  return  only  when  the  holds 
are  filled  with  fish.  There  are  wonderful  pic- 
tures of  the  boats  in  a  storm. 


FLYING  LEATHER  VERY  GOOD 

RKO-Pathe 

Boxing  lessons  as  taught  in  the  University 
of  Pennsylvania,  some  rounds  by  professionals 
in  Miami  and  the  practice  of  the  art  by  small 
boys  in  Florida  sand,  are  shown  in  this  interest- 
ing film. 

GIGGLE  WATER  EXCELLENT 
RKO-Pathe 

A  really  laughable  comedy  results  from  the 
efforts  of  a  family  to  keep  intact  a  bottle  of 
champagne  to  be  used  in  the  christening  of  a 
reconditioned  launch.  (Edgar  Kennedy.) 


HEARST  NEWS  VERY  GOOD 

Metro-Goldwyn-Mayer 

Current  international  news. 


A  HURRY  CALL  VERY  GOOD 

RKO-Radio 

An  amusing  farce  in  which  Chic  Sale  trades 
a  horse  and  seemingly  gets  the  better  of  the 
bargain  until  he  discovers  the  horse  understands 
only  French.  The  high  point  of  interest  arises 
when  Chic  forgets  the  French  word  for  "stop" 
and,  like  the  proverbial  brook,  the  horse  goes 
"on  and  on."  Particularly  appealing  to  adults 
as  well  as  juveniles. 


IRELAND,  THE  MELODY  ISLE 

Metro-Goldwyn-Mayer         VERY  GOOD 

This  spirited  production  has  caught  the  grace 
and  charm  of  Ireland,  her  fields  and  river- 
banks,  her  hills  and  valleys,  her  rugged  lone- 
liness, her  homes  and  her  huts.  Fine  musical 
score. 


KNOMORE  COLLEGE  VERY  GOOD 
Paramount 

Rudy  Vallee,  a  professor,  has  been  brought  to 
Knomore  College  to  teach  the  pupils  who  are 
particularly  stupid.  He  succeeds  in  doing  this 
by  rhyme  and  rhythm. 


LIVING  GOD  OF  THE  MONGOLS 
Talking  Picture  Epics  EXCELLENT 
A  most  interesting  travelogue  through  the 
Gobi  Desert  and  Mongolia.  Splendid  photog- 
raphy and  unusual  subject  matter  result  in  a 
noteworthy  picture. 

MAD  DOG  VERY  GOOD 

Columbia 

Excellent  animated  cartoon.  The  gags,  comic 
situations  and  synchronization  are  especially 
well  done.  (Mickey  Mouse.) 

MAKING  GOOD  VERY  GOOD 

Universal 

An  animated  cartoon  to  the  tune  of  the  "Old 
Woman  Who  Lived  in  the  Shoe."  Amusing  and 
clever. 


Talking  Picture  Epics 

MANCHURIA  VERY  GOOD 

A  resume  of  the  situations  which  led  to  the 
present  crisis  in  Manchuria.  Interesting  pic- 
tures contrast  the  towns  and  their  natural  re- 
sources. 


MY  LADIES'  ESCAPADE  VERY  GOOD 
Kendall-DeVally  Operalogue 

This  operalogue,  taken  from  the  opera  "Mar- 
tha," is  most  enjoyable.  The  music  is  played 
in  an  artistic  manner,  the  quaint  costumes  are 
interesting  and  the  scenery  beautiful.  One  re- 
grets the  brevity  of  the  picture,  but  the  parts 
shown  are  most  worthwhile  and  will  please  all 
ages. 

THE  MYSTERY  OF  MARRIAGE  VERY 
British  International  Productions  GOOD 

The  parallel  of  the  marriage  urge  in  plants, 
animals  and  humans  is  shown  in  this  well  photo- 
graphed educational  short  subject. 


PARAMOUNT  PICTORIAL  NO.  8 
Paramount  VERY  GOOD 

This  pictorial  is  especially  timely  as  it  shows 
some  very  beautiful  views  of  Washington's 
home  at  Mount  Vernon;  there  is  also  a  demon- 
stration of  piano  playing  with  the  hands  cov- 
ered with  mittens,  and  finally  there  are  scenes 
of  the  dangerous  Colorado  River  which  is  trav- 
ersed by  a  group  of  young  men  in  three  frail 
looking  boats. 


PLAYGROUND  OF  THE  MAMMALS 
Educational  VERY  GOOD 

A  very  remarkable  short,  showing  sea  life 
along  the  coast  of  California.  This  is  a  Mack 
Sennett  production,  accompanied  by  humorous 
quips.  The  "highbrow"  of  fishdom,  the  por- 
poise, is  pictured  for  the  first  time  under  water. 
One  also  sees  the  harpooning  of  the  whale,  the 
capture  of  the  swordfish  and  various  queer  fish 
that  inhabit  these  seas. 


SCREEN  SOUVENIRS  EXCELLENT 
Paramount 

Pictures  of  movieland  years  ago. 


SCREEN  SNAPSHOTS  NOS.  6  AND  7 
Columbia  EXCELLENT 
Snapshots  of  numerous  film  stars  at  their 
homes,  on  golf  links  and  at  a  premiere.  (Doug- 
las Fairbanks  and  Mary  Pickford,  Jackie  Coop- 
er, Mitzi  Green  and  Lionel  Barrymore.) 


SINO-JAPANESE  CURSE  EXCELLENT 
World  Art 

A  graphic  picture  of  Manchuria  and  surround- 
ing cities,  showing  marvelous  resources,  fine 
soil,  coal,  iron,  ore,  lumber,  sheep  raising.  This 


makes  a  very  intelligent  and  acceptable  piece 
of  entertainment  for  the  family  audience.  Lec- 
ture by  Norman  Brokenshire,  radio  announcer. 


TAKE  YOUR  PICK 

RKO  Radio  VERY  GOOD 

Grantland  Rice,  in  a  delightful  Sportlight, 
compares  the  sports  of  the  North  to  those  of 
the  South. 


THE  TRAGEDY  OF  EVEREST 

Capital  Films  EXCELLENT 

We  are  introduced  to  the  difficulties  experi- 
enced in  the  climbing  of  Mount  Everest  in  the 
1924  expedition.  (David  Ross,  lecturer.) 

TREASURE  ISLES  EXCELLENT 
Educational 

Sailing  for  home  aboard  a  magnificent  mod- 
ern steamer,  the  speaker  recalls  from  his  mem- 
ory-book, pictures  of  the  glamorous  isles :  The 
Bahamas  and  Jamaica.   In  technicolor. 

TROUT  FISHING  EXCELLENT 
Metro-Goldwyn-Mayer 

This  is  an  excellent  presentation  of  fishing 
as  one  knows  it  in  the  same  old  stream  and  in 
the  same  old  method.  Lovers  of  trout  fishing 
will  revel  in  this  short  feature. 

WAR  IN  CHINA  EXCELLENT 
Educational 

These  unusual  pictures  of  the  siege  of  Shang- 
hai were  produced  in  that  city  by  Leon  Britton 
and  Charles  Hugo.  They  bring  in  a  clear  and 
vivid  way  the  suffering  and  tragedy  of  the  war. 
The  interpretation  given  by  John  S.  Young  is 
excellent. 


WHIPPET  RACING  VERY  GOOD 

Metro-Goldwyn-Mayer 

Well  photographed  picture  of  training  and 
racing  of  whippets. 


England  Starts  Fifth 

Year  of  Quota  Law 

Fifteen  per  cent  of  all  .pictures  now  han- 
dled by  British  distributors  in  England  must 
be  domestically  made  under  the  quota  pro- 
visions for  the  fifth  year,  now  in  effect. 
American  companies  operating  there  will, 
therefore,  have  to  step  up  percentage  of 
British  pictures  they  handled  either  by  mak- 
ing them  on  their  own  or  by  acquiring  them 
from  English  producers. 

Maximum  under  the  quota  act  is  set  at 
20  per  cent  and  will  be  reached  with  the 
year  beginning  April  1,  1935  and  ending 
March  31,  1936,  at  which  time  the  ratio 
of  British  to  foreign  pictures  exhibited  will 
be  one  to  five.  The  quota  remains  at  20 
per  cent  until  the  law  expires  on  Septem- 
ber 30,  1938. 


Jack  Warner  Returns  to  Coast 

Jack  Warner,  vice  president  of  Warner 
Bros,  in  charge  of  production,  accompanied 
by  Mrs.  Warner,  left  Wednesday  for  Hol- 
lywood. In  the  seven  weeks  since  he  came 
east,  Warner  made  a  flying  trip  to  England, 
bought  the  screen  rights  to  two  plays,  five 
novels  and  stories,  and  signed  up  eight  po- 
tential stars. 


April    16,  1932 


MOTION    PICTURE  HERALD 


57 


MANAGERS'  i 
ROUND  TABLE  CLUB 

Chabxes  EXIhickT  Lewis 

Qhaltmcuz  and  £clit(rt_ 
cA^n.  cPn  iernafionaf  csff fo  cut/ion 

MOTION  PICTURE  HERALf) 

Conducted  By  Atv  Exhibitor  For  Exhibitors 


LET'S  START  AN  ARGUMENT! 


lea — gave 


SENTIMENTS  EXPRESSED 
IN  THIS  PICTURE 


WE'RE  coming  out  with  a  flat-footed  statement. 
HERE'S  THE  BEST  AD  YOU  EVER  SAW  ON 
"THE  MAN  I  KILLED!" 
We're  open  for  argument,  after  you've  read  this  article. 
We're  not  setting  ourselves  up  as  an  advertising  authority 
but,  we  think  we've  seen  enough  copy  go  through  the  mill 
to  know  good  advertising  when  we  see  it;  outstanding, 
attention  riveting,  precedent  busting,  ticket  selling  copy 
such  as  this. 

Why  do  we  call  it  "the  best"? 
Simply  because  the  man  who  conceived  the 
birth  to  this  thought  and  followed  through 
with  the  placing  of  the  ad  .  .  .  collected 
at  the  box  office  in  amounts  sufficient  to 
place  the  engagement  well  up  in  the  black 
.  .  .  and  that's  something  darn  few  did — 
even  though  they  had  one  of  the  greatest 
pictures  of  the  year  to  sell. 
Get  this  and  get  it  straight! 
When  you  get  an  unusual  picture,  then 
that  picture  must  be  sold  in  an  unusual  way 
— irrespective  of  what  the  exchange  press 
sheet  tells  you. 

One  of  the  troubles  with  the  motion  pic- 
ture industry  right  now  is  the  litter  of  "usual" 
pictures  and  "usual"  advertising. 

If  any  studio  has  the  business  courage  to 
give  you  an  unusual  picture  then  for  the 
love  of  heaven  get  out  and  sell  it  in  an 
unusuai  way.  One  merits  the  other  and, 
most  certainly,  the  two  will  have  to  go  to- 
gether if  you  are  to  register  success  on  your 
weekly  statement. 

The  making  of  motion  pictures  started 
some  thirty  years  ago.    The  only  change  in 
it  so  far  was  the  graduation  from  silent  into  ^^■■^■■i 
talking  pictures.    There  has  been  no  change 
in  the  advertising.    "Stupendous — colossal — tremendous — 
mastadonic"  were  in  the  dictionary  thirty  years  ago  and 
they  are  in  it  today.    Without  them  the  majority  of  press 
agents  would  be  sunk  and  theatregoers  would  believe  what 
they  read  in  the  newspapers. 

Theatre  advertising  copy  today — the  run  of  it — describes 
basement  tinware  with  the  same  selling  language  and  argu- 
ment ...  as  the  silks  and  satins  .  .  .  the  gold  and 
precious  stones  of  the  main  floor  center  aisle.  When  we  get 
away  from  this  imbecilic  habit  of  sameness  maybe  show 
business  will  get  somewhere,  but  it  won't  until  that  day 


m 

—FOR  VOICING  ^^^W 


■ 

null 

LIONEL  BARRyMORE 
NANCy  CARR.OLL 
PHILLIPS  HOLMES 


arrives.  Maybe  it  will  take  a  new  crop  of  press  agents  and 
advertising  copy  writers  .  .  .  maybe  it  will  take  a  couple  of 
well  attended  funerals  of  higher-ups  who  are  constantly  kill- 
ing good  ideas  but  .  .  .  some  day,  some  place,  it  will 
arrive  and  then  .  .  .  Hoo-ray  for  originality,  guts  and 
intelligence. 

Let's  add  a  little  more,  then  the  floor  is  yours — whoever 
wants  to  pick  up  the  argument. 

Jameyson  (yes,  it  was  Howard  E.  of  Kansas  City)  knew 
"The  Man  I  Killed"  or  "Broken  Lullaby,"  as  the  title  the 
picture  was  released  under,  engagements  had  not  been  over 
successful  with  the  usual  advertising  or  a 
variety  of  it.  Then,  very  smartly,  Jamey- 
son started  to  hit  with  both  hands  .  .  .  hard 
and  fast.  Here's  the  result  ...  in  one 
town,  Hutchison,  Kansas,  this  ad  brought  in 
$600  better  on  the  engagement  than  any- 
thing during  the  past  six  weeks  and  that — 
in  the  face  of  a  snow  and  sleet  blizzard. 

And  while  calling  a  spade  a  spade  for  a 
change,  isn't  it  about  time  that  some  of 
you  "good"  showmen  grabbed  yourselves 
a  load  of  new  ideas  in  picture  selling  via 
newspapers?  How  come  you  can  lay  claim 
to  being  such  crackerjack  ad  men  and  then 
turn  around  and  use  the  same  old  hash  day 
in  and  day  out?  Has  it  occurred  to  you 
that  each  new  picture  presents  some  darned 
fine  possibilities  a  great  deal  different  from 
the  last  one? 

Snap  out  of  it.  Think  yourself  up  some 
ideas  or  find  that  alley  where  Jameyson 
locates  all  of  those  marvelous  advertising 
slants.  He's  making  his  ads  bring  money 
to  the  box  office,  despite  the  fact  that 
many  of  the  pictures  tie  must  sell  are  far 
from  the  best.  So  can  you.  But  you'll  never 
get  that  way  by  using  a  pair  of  scissors  and  a  paste  pot. 
Try  the  old  gray  matter  and  become  a  bit  revolutionary 
for  a  change.  You  may  be  surprised  to  find  that  it  will 
boost  business  considerably  and  spur  you  on  to  further 
experiments  along  such  lines. 

But  here;  we've  had  all  the  say  we  have  a  right  to  at 
this  time.  Now  some  of  you  other  fellows  can  pick  up  the 
argument  from  this  point  and  show  the  rest  of  us  where 
we  stand. 

Talk  that  off — go  ahead — it's  your  turn  now.  "CHICK" 


1  KILLED 


58 


MOTION    PICTURE  HERALD 


DICK   KIRSCHBAUM'S   LOBBY  LAFFS! 


Hi!  Ho!  Seems  as 
though  the  days  are 
past  when  managers 
can  run  their  the- 
atre's "hi-class".  To- 
day it's  a  case  of 
anything's  O.K.  if 
the  customers  will 
only  buy  themselves 
a  couple  of  tickets 
for  the  shootin'  gal- 
lery. "What  next?" 
asks  Bob  Davis.  .  .  . 
And  we  say,  "Ditto". 

(Dick  thinks  there 
must  be  many  other 
amusing  incidents 
which  will  look  well 
on  one  of  these  car- 
toons. Send  them 
along  for  a  "Lobby 
Laff".] 


COX  USED  SEVERAL 
STUNTS  TO  PUT  OVER 
NEW  AIRPLANE  FILM 

Use  of  several  novel  stunts  helped  Al  J. 
Cox,  manager  of  the  Capitol  Theatre, 
Wilkes-Barre,  Pa.,  put  over  "Hell  Divers." 

In  one  instance  he  tied  up  with  a  Five 
and  Ten  for  the  placing  of  a  gold  fish  bowl 
in  the  window.  The  bowl  was  filled  with  car- 
bonated water  and  a  small  quantity  of 
camphor  balls,  which  kept  the  latter  bobbing 
up  and  down.  Onlookers  were  asked  to 
estimate  the  number  of  hours  the  balls  would 
keep  in  motion. 

He  also  used  a  vacant  store  window  for 
exhibition  of  a  parachute  borrowed  from 
a  local  aviator.  A  card  called  attention  that 
the  parachute  held  the  world's  altitude  rec- 
ord, also  making  known  that  it  was  the  same 
kind  worn  by  the  squadron  in  the  picture 
coming  to  the  Capitol.  A  fusilage  was  also 
borrowed  from  the  local  airport  for  lobby 
display. 

Ushers  also  worked  the  store  district  and 
stamped  bags  and  wrapping  paper  with  copy 
reading,  "Greatest  Thriller  of  All  Times — 
Hell  Divers — Coming  to  the  Capitol !"  25,- 
000  bags  and  wrappers  were  stamped  in 
this  manner. 

You  can  fit  your  own  guest  ticket  to  Cox's 
goldfish  bowl  stunt  and  if  there's  an  air- 
port handy  any  number  of  good  publicity  tie- 
ups  can  be  made  for  a  picture  of  this  type. 


Coast  Merrygoround 

Transfers,  resignations  and  abolishment 
of  the  city  manager  system  continue  un- 
abated as  the  Brothers  Skouras  pursue  their 
retrenchment  drive  on  the  West  Coast. 

Rasty  Wright,  Fox  West  Coast  man  at 
the  Chinese  Theatre,  Hollywood,  has  re- 
signed ;  Harry  Woodin,  formerly  New  York 
State  division  man  and  lately  manager  of 
the  Bolevard  Theatre,  has  severed  his  con- 
nection, and  R.  T.  Bishop  has  withdrawn 
from  management  of  the  Alcazar  Theatre  at 
Bell. 

Included  among  the  new  appointments 
are  W.  L.  Doudlah,  to  the  Fox  Theatre,  San 
Diego ;  Jack  Stebbins,  to  the  California,  San 
Diego ;  J.  L.  Esperance,  Orpheum,  San  Di- 
ego ;  John  Howard,  replacing  Herb  Norris 
at  El  Centro ;  Reno  Wilkie  to  the  Califor- 
nia at  Bakersfield;  Ralph  Blank  from  Fi- 
gueroa  to  the  Mesa ;  Larry  Goux,  from  the 
Mesa  to  the  Florence  at  Compton ;  Notis 
Komnymos  to  the  Figueroa ;  Frank  New- 
man to  the  U.  A.  at  Long  Beach;  Marty 
Schwartz  to  the  Boulevard;  Charlie  Jones 
to  Westwood  Village ;  Frank  Brown  replac- 
ing Bishop  at  the  Alcazar,  Bell;  Lester 
Clark,  to  the  U.  A.  at  Pasadena;  Horton 
Kahn,  replacing  Clark  at  the  Colorado,  Pas- 
adena. 

De  luxe  house  in  Los  Angeles  will  be 
handled  by  Frank  Newman.  The  Brothers 
Skouras,  accompanied  by  Al  Stetson,  are 
on  a  northern  trip  at  this  writing. 


April    16,    193  2 

MILT  SCHOSBERG  IS 
GETTING  ACQUAINTED 
IN  GLENS  FALLS,  N.  Y. 

Although  in  Glens  Falls,  N.  Y.,  only  a 
short  time  as  manager  of  the  new  Para- 
mount Theatre,  Milt  Schosberg  has  been 
active  in  the  promotion  of  several  stunts, 
among  which  was  a  tie-up  with  the  local  Boy 
Scout  troop. 

He  contacted  the  Chief  Executive  of  the 
Boy  Scouts  and  arranged  to  have  a  selec- 
tion of  boys  from  the  various  troops  put 
an  exhibition  on  the  stage  for  three  nights 
during  National  Boy  Scout  Week. 

The  stunt  netted  the  theatre  about  one 
hundred  inches  of  space  in  the  papers,  a 
radio  broadcast  each  night,  speeches  at  the 
Rotary  and  Kiwanis  Clubs  and  2,000  letters 
sent  out  to  each  Scout  from  Scout  Head- 
quarters. 

Schosberg's  deal  not  only  proved  a  means 
of  boosting  the  box  office  but  acted  as  an 
excellent  good  will  stunt.  We're  glad  to 
hear  he  is  getting  along  so  nicely  up-state. 


MAC  KRIM  IN  CHARGE 
OF  LASKY,  DETROIT; 
PUT  OVER  PRISON  GAG 

Since  taking  over  management  of  the 
Lasky  Theatre,  Detroit,  Mich.,  Mac  Krim 
has  put  over  a  number  of  ballyhoo  stunts, 
among  which  was  a  novel  one  on  "Ladies  of 
the  Big  House." 

The  illustration  will  practically  tell  the 
story  of  how  he  engaged  the  services  of 
three  hard-boiled  looking  "foreigners," 
dressed  them  in  regulation  prison  uniforms, 
hair-shave  and  everything,  and  then  had 
them  parade  through  neighborhood  streets 
with  signs  on  their  backs.  Excellent  pub- 
licity was  also  obtained  through  arrange- 
ments made  with  local  police  to  have  a  pa- 
trol wagon  drive  up  and  arrest  the  three 
"prisoners."  Usherettes  also  wore  costumes 
similar  to  the  one  worn  by  Sylvia  Sidney 
in  the  picture.  A  shadow  box,  with  actual 
bars  and  cutouts  of  the  characters,  was 
also  used  in  the  inner  lobby. 


The  above  is  Mac  Krim's  first  contribution 
to  this  department  and  we  can  judge  from 
this  sample  that  he  goes  about  show-busi- 
ness in  an  aggressive  fashion.  Those  three 
"prisoners"  certainly  must  have  caused  a 
sensation  in  the  neighborhood  and  their 
shaved  heads  are  a  commentary  on  these 
tough  times.  Remember  us  to  your  brother 
Sol,  Mac,  and  tell  him  not  to  forget  that 
he,  too,  is  a  Round  Tabler. 


April    16,  1932 


MOTION    PICTURE  HERALD 


59 


MEET  MANAGER  LYKES, 
WHO  KNOWS  A  THING 
OR  TWO  ABOUT  SHOWS 

Meet  J.  E.  Lykes,  manager  of  Loew's 
Park  Theatre,  Cleveland,  Ohio,  and  the  man 
who  turns  out  those  neat  mimeographed  pro- 
grams, etc.,  that  we've  described  from  time 
to  time  in  this  de- 
partment. That's  his 
photo,  right  along- 
side. 

He's  still  using 
that  mimeograph  to 
good  effect,  accord- 
ing to  some  cards 
we  have  at  hand, 
and  on  the  back  of 
one  we  note  that  he 
made  a  tie-up  with 
a  local  photog- 
rapher for  the  give- 
away of  one  free  portrait  when  the  four 
punch  marks  for  as  many  weeks  as  had  been 
punched.  A  time  limit  was  set  and  the  deal 
was  restricted  to  lady  patrons. 

Another  throw-away  calls  attention  to  an 
Owl  Show,  Saturday,  11.30  P.  M.  These 
were  formerly  advertised  as  Midnite  Shows, 
but  as  the  show  really  starts  before  midnight 
the  new  name  has  been  found  more  suitable. 

Lykes  has  also  been  having  considerable 
success  with  a  "Name  the  Stars"  gag,  which 
was  good  for  over  1,000  replies  and  creation 
of  a  lot  of  interest  among  patrons.  A  small 
snapshot  at  hand,  too  faint  for  reproduction, 
shows  an  easel  display  of  stills  back  of  star- 
shaped  cutouts  in  a  large  frame.  Copy  asked, 
''Who  Are  These  Stars?"  and  stated  that 


awards  would  be  made  for  correct  answers. 

We  are  mighty  glad  to  get  a  line  on 
Lykes'  work  again  for  the  reason  that  he  is 
always  turning  out  something  interesting. 
The  other  small  photo  on  this  page  shows  a 
sample  of  the  displays  he  is  using  in  the 
Park  lobby. 


"High  Pressure"  Bonds 

When  exploiting  "High  Pressure"  the 
Warner  Strand  Theatre,  New  York  City, 
issued  a  circular  made  up  in  the  form  of  a 
bond.  It  represented  $10,000  worth  of  stock 
in  "High  Pressure,  Inc."  and  copy  read : 
"This  Bond  Is  Good  for  5,000  Laughs,  5,000 
Thrills,  When  You  See  William  Powell  As 
a  High  Powered  Salesman  of  Stocks  and 
Blondes  in  'High  Pressure,'  Now  Playing 
at  the  Strand."  Twenty  attractive  show 
girls  distributed  25,000  of  the  "bonds"  along 
Broadway  on  opening  day. 


"The 

Showman's 
Calendar" 

APRIL 


19th  Patriot's  Day  (Maine  and  Mas- 

sachusetts) 

Constance  Talmadge's  Birthday 
Lina  Basquette's  Birthday 
20th  First  Feast  of  Passover  (Jewish 

Holiday) 

West  Virginia  admitted  to 

Union — 1863 
21st  Second  Feast  of  Passover 

San  Jacinto  Day  (Texas) 

Rome  Founded — 753  B.C. 
22nd  Cuban  Blockade  Declared  — 

1898 

Oklahoma  opened  to  white 
settlement — 1889 
23rd  William  Shakespeare  born  <n 

1564 

24th  First  newspaper  issued  in 

America — 1704 
Russia-Turkish  War— 1877 
War  between  U.S.  and  Mexico 
—1846 

Marceline  Day's  Birthday 
25th  War  declared  with  Spain—!  898 

26th  Confederate  Memorial  Day 

(Ala.,  Fla.,  Ga.  and  Miss.) 

Slavery  Abolished  in  U.  S. — 

1865 

First  Shot  of  War  (1917)  be- 
tween U.  S.  and  Germany 

27th  Final  Feast  of  Passover 

General  Grant's  Birthday-1 822 

28th  President  Monroe's  Birthday — 

1758 

30th  Louisiana  Purchased 

Washington  Became  First  Pres- 
ident 

Boston  Settled  by  Winthrop — 
1630 

Rhode  Island  Settled— 1636 
30th  to  May  7th— National  Boys'  Week 


MAY 

1st  Child  Health  Day 

Dewey's  Victory  at  Manila — 
1898 

Leila  Hyam's  Birthday 
Josephine  Dunn's  Birthday 
2nd  Stonewall  Jackson  Shot — 1863 

3rd  Juliette  Compton's  Birthday 

4th  to  9th    National  Golf  Week 
5th  Napoleon's  Death— 1821 

6th  Robert  Peary's  Birthday— 1 854 

(Discovered  North  Pole) 
7th  Lusitania  Torpedoed   by  Ger- 

many— 1915 

Gary  Cooper's  Birthday 
7th  to  14th  National  Music  Week 
8th  Mother's  Day 

9th  Commander    Byrd    at  North 

Pole— 1926 

Richard  Barthelmess'  Birthday 


WALLY  CALDWELL  PUT 
OVER  GOOD  CAMPAIGN 
ON  "TARZAN"  PICTURE 

Novel  displays,  newspaper  and  merchant 
tie-ups  and  a  variety  of  special  advertising 
were  among  the  highlights  of  the  campaign 
waged  on  "Tarzan,  the  Ape  Man"  by  Wally 
Caldwell,  manager  of  Loew's,  Toledo,  Ohio. 

Exploitation  included  B.V.D.  bathing  suit 
and  Tarzan  book  windows  in  a  large  local 
department  store ;  a  special  Tarzan  book 
window  in  another  department  store;  a  spe- 
cial "Movie  Mirror"  window  with  one  sheet 
and  stills  in  McCrory  five  and  ten  in  heart 
of  city ;  250  Tarzan  cutout  window  cards  in 
various  downtown  store  entrances ;  300  one- 
sheets  in  merchants'  windows  in  all  sections 
of  city ;  one-sheet  cards  in  largest  downtown 
transient  garage;  16  special  downtown  win- 
dow locations  for  display  of  10  by  12  Tar- 
zan stills  mounted  on  14  by  18  backs;  spe- 
cial three-sheet  boards  in  important  neigh- 
borhood locations  (gratis)  ;  distribution  of 
15,000  Loew's  News  Tarzan  Tabs  by  news- 
boys to  residences,  and  the  stuffing  of  1,000 
Loew's  News  Tabs  in  packages  at  a  retail 
market  on  opening  day. 


The  newspaper  campaign  included  a 
classified  ad  tie-up  which  secured  over  100 
inches  of  display  advance  advertising;  a 
three-day  Tarzan  strip  coloring  contest ;  spe- 
cial advance  mid-week  stories  and  cuts,  and 
a  10-day  advance  and  current  advertising 
campaign  in  all  newspapers.  Many  gratis 
stories  were  obtained  in  a  number  of  local 
papers  and  in  18  rurals  within  50  miles. 


As  usual  in  campaigns  put  over  by  Cald- 
well, a  great  deal  of  ground  was  covered 
with  local  tie-ups  and  newspapers.  Wally's 
outfit  has  a  campaign  on  for  best  work  done 
on  "Tarzan"  and  his  name  is  hereby  entered 
for  whatever  honors  may  be  awarded  him  on 
"judgment  day." 


Orlove  Honored! 

Louis  Orlove,  well-known  manager  of  the 
Uptown  Theatre,  Milwaukee,  and  contribu- 
tor to  this  department,  has  been  elected  vice- 
president  of  the  North  Avenue  Advance- 
ment Association,  an  organization  composed 
of  prominent  business  men  in  that  section 
of  the  city.  Another  star  for  Louis  ! 


60 


MOTION    PICTURE  HERALD 


April    16,    193  2 


LONG  SHOTS  TAKEN  BY 
NAIFY  ON  ANNIVERSARY 
PROVED  TO  BE  WINNERS 

The  element  of  chance  was  marked  from 
start  to  finish  in  the  Seventh  Anniversary 
Campaign  made  by  S.  Naify,  manager  of  the 
T.  &  D.  Theatres  in  Petaluma,  Calif.,  but 
his  long  shots  came  home  as  winners,  turn- 
ing up  at  the  same  time  some  interesting 
angles  of  showmanship. 

A  Full-Week  Affair! 

In  the  first  place>  it  was  decided  to  hold 
the  event  for  a  full  week  instead  of  the  con- 
ventional Anniversary  Day  or  Days,  gener- 
ally spotted  on  a  Friday  or  Saturday.  Next, 
is  was  planned  to  take  a  long  shot  on  "Way 
Back  Home"  for  a  three-days'  booking, 
Sunday,  Monday  and  Tuesday,  despite  the 
fact  that  this  picture  was  not  going  any  too 
well  in  many  towns.  However,  by  applying 
the  psychology  that  a  picture  booked  for 
three  days  MUST  be  good,  it  went  over 
well  and  turned  out  to  most  suitable  fare 
for  Pataluma  movie  patrons.  Several  thou- 
sand heralds  describing  the  week's  attrac- 
tions, were  distributed  house-to-house. 
For  Wednesday  and  Thursday  he  used 
another  picture  that  had  been  in  doubt  for 
same  time,  namely  the  "Mad  Genius,"  but 
by  advertising  it  as  an  Anniversary  Special 
it  also  went  over  in  good  shape ;  in  fact,  the 
patrons  liked  it  after  sitting  through  the 
showing. 

The  week  was  ended  with  "Rainbow 
Trail,"  the  USC  Vs  Notre  Dame  Football 
Game,  Laurel  and  Hardy  in  "Come  Clean" 
and  the  concluding  chapter  of  "Adventures 
in  Africa,"  the  latter  having  a  big  local  fol- 
lowing. In  between  the  evening  shows,  the 
Mayor  gave  a  talk  that  went  over  great.  A 
huge  cake,  15  feet  in  circumference,  and 
decorated  with  7-foot  candles,  graced  the 
center  of  the  stage. 

Great  Campaigning! 

The  Anniversary  was  also  plugged  when 
the  bi-monthly  calendar  was  mailed  out  by 
printing  in  a  two-for-one  guest  ticket  as  an 
anniversary  gift  to  patrons.  The  theatre  also 
received  a  nice  writeup  from  a  reporter  who 
happened  to  attend  the  late  Saturday  show 
prior  to  opening.  Marquee  banners  and  huge 
flags  and  several  clever  lobby  displays  con- 
tributed to  the  success  of  the  event. 

While  on  the  subject  of  Naify's  activities, 
let  us  tell  you  that  he  recently  was  privileged 
to  show  "Cougar,"  an  animal  picture  made 
by  Sidney  A.  Snow  which  will  soon  be  re- 
leased for  national  distribution.  In  connec- 
tion with  this  showing  he  used  a  live 
mountain  lion  in  cage  on  back  of  an  auto 
for  a  bally  and  had  small  heralds  printed 
for  hand-out.  The  schools  cooperated  by 
closing  early  in  the  afternoon  and  matinees 
were  started  one-half  hour  late.  At  night 
the  lion  was  parked  alongside  curb  with  the 
1,000  watt  spots  lighting  up  entire  front. 
Packed  houses  for  every  show  resulted. 

Getting  back  to  Naify's  Anniversary 
Week,  it  will  have  to  be  admitted  that  he 
did  considerable  gambling  and  got  away 
with  it  very  nicely,  which  all  goes  to  show 
the  power  of  well  arranged  advance  pub- 
licity. Perhaps  his  tip  in  this  respect  will 
lead  other  members  of  our  Club  to  treat 
the  Anniversary  stunt  as  something  more 
than  just  another  day  to  come  and  go.  At 
any  rate  we  thank  him  for  his  contribution 
and  will  look  forward  to  additional  news 
of  his  activities. 


NOVEL  BALLYHOO  AND 
STAGE  SHOW  HELPED 
COHEN  SELL  PICTURE 

Ballyhoos  and  a  stage  stunt  were  among 
the  highlights  in  the  campaign  put  over  on 
"Dr.  Jekyl  and  Mr.  Hyde"  by  M.  D.  Cohn, 
manager  of  the  Paramount  Theatre,  Colo- 
rado Springs,  Colo. 

An  electrical  robot  man  was  built;  this 
robot  was  made  to  look  like  Mr.  Hyde,  and 
talked  and  walked.  On  this,  ballyhoo 
speeches  were  recorded  and  used  both  for 
advance  and  current  plugs. 

A  promoted  auto  was  used  as  a  mystery 
car  ballyhoo  on  the  streets  with  the  windows 
veiled  and  copy  painted  on  in  reference 
to  the  picture.  The  veiled  curtain  carried 
out  the  idea  that  the  car  was  being  driven 
without  a  driver  while  in  reality,  the  cur- 
tains were  of  such  material  that  it  was  pos- 
sible to  look  out  but  to  the  persons  on  the 
outside,  they  couldn't  see  in. 

During  the  run  of  the  trailer  previous 
week  before  opening,  an  usher  did  a  "hor- 
ror" portrayal  during  the  frames ;  asking 
that  juvenile  attention  be  diverted  from  the 
screen.  This  man  worked  in  a  horror 
make-up  with  a  green  spot  following  him. 

During  the  peak  hours  on  the  first  two 
days  of  run,  a  nurse  in  uniform  was  on  the 
main  floor  with  a  First  Aid  Kit  on  a  table. 

Cohn  certainly  played  up  the  "unusual" 
when  exploiting  this  picture  and  we  think 
you'll  all  agree  that  he  used  the  right  slant. 
He  employed  several  excellent  stunts  and 
it's  to  be  hoped  that  his  fellow  showmen 
will  be  able  to  use  his  suggestions. 


OTTO  MEISTER  PRESENTS  'EM  INSIDE  AND  OUT! 


Otto  Meister,  manager  of  the  Whitehouse  Theatre,  Milwaukee,  Wis.,  has  been  play- 
ing Westerns  for  the  past  12  years  and  the  above  photo  will  further  serve  to  bear  out 
our  previous  contention  that  without  Otto  the  accessory  department  of  the  local  ex- 
change would  be  hard  put.  Otto  not  only  showed  "Mark  of  the  Spur"  on  the  screen,  but 
gave  outsiders  their  ten  cents  worth  of  action  posters,  stills  and  cutouts,  to  say  noth- 
ing of  a  dummy  dressed  in  cowboy  costume.  Ifs  a  Lulu,  isn't  it?  We'll  leave  it  to  you! 
Despite  zero  weather,  Otto  states,  "We  did  all  the  business  on  the  street."  Okay,  Otto. 


ENTERPRISING  ORGANIST 


SATURDAY  THRU  TUESDAY  -  -  MAR.  19-22 


Novelty  Solo 

Organist 

Born  with  ihr  initmd  oi  a  tnoiiea!  geniw  he 
plan  far  'v  *tu!  f**  muiiains  attempt  by  aote! 
YooU  thhll  u  be  bringi  into  acttoo  the  pomlfr- 
m  force  of  the  Dnjhtr  Avon  Worfjtzer!  YouD 
to  joy  every  drain  of  bb  iwtet  crooomi  melo- 
fn  bi  •huHluis  Moei-'hii  red  hot  bmal  And 

ren'U  SLUG- -BOY.  HOW  YOU'LL  SING! 

At  Every  Performance! 


IREMAN,  SAVE 
MY  CHILD 


Newt  Reel  j  Detective  Story  |  Trave  laugh 


Special  Matinee  Concert 
DAILY  -  1:45  to  2:15 


Dick  Betts,  novelty  solo  organist,  is  one  of  those 
enterprising  musicians  who  has  managed  to  get 
along  despite  the  fact  that  sound  played  havoc 
with  the  jobs  of  theatre  organists.  He  routes  him- 
self from  house  to  house  and  the  above  ad  will 
give  you  an  idea  of  the  kind  of  a  salesman  he  is. 
Note  that  he  divided  space  in  a  9  x  II  ad  with 
the  feature  picture.  Incidentally,  he  carries  a  com- 
plete amplifying  system  along  with  him  for  per- 
sonal broadcasting  while  at  the  console. 


April    16,  1932 


MOTION    PICTURE  HERALD 


6i 


ED  HART  SOLD  TROY 
NEWSPAPER  IDEA  FOR 
CLASSIFIED  SECTION 

When  Ed  Hart,  formerly  manager  of  the 
Strand  Theatre,  Utica,  N.  Y.,  was  sent  to 
Troy,  N.  Y.,  to  act  as  city  manager,  one 
of  the  first  things  he  did  was  to  renew  ac- 
quaintances among  newspapermen.  Incident- 
ally, he  paid  a  call  on  the  classified  ad  man- 
ager and  sold  him  the  idea  of  using  a  trade 
booster  for  both  department  and  theatre. 

In  a  two-column  box  on  the  classified 
page  headed  'You  Are  Invited,"  readers 
were  directed  to  read  the  ads  and  see  for 
themselves  the  many  worth  while  oppor- 
tunities presented.  They  were  further  in- 
vited to  see  a  show  at  Warner's  Troy  with- 
out cost  by  starting  a  new  ad  the  following 
day.  Passes  could  be  obtained  at  the  news- 
paper office.  The  newspaper  box  gave  the 
theatre  a  generous  break  on  copy  relating 
to  current  show. 

Hart  used  this  same  ad  gag  when  in 
Utica  and  also  obtained  excellent  results. 
He's  passing  it  along  to  the  rest  of  the  gang 
to  use  as  a  variation  of  the  usual  run  of 
classified  material,  such  as  swap  ads,  let- 
ters and  names  among  ads,  etc. 


TATE  PROMOTED  TWO 
COSTLESS  ADS  WITH 
LOCAL  RADIO  DEALER 

Two  quarter  page  ads  resulted  from  a 
cooperative  deal  recently  made  with  a  local 
dealer  by  A.  R.  Tate,  manager  of  the  Vic- 
toria Theatre,  Jersey  Shore,  Pa. 

One  of  the  quarter-page  ads  advertised  the 
picture  playing  the.  first  part  of  the  week, 
and  the  other  ad  was  for  the  picture  playing 
the  latter  part  of  the  week.  Small  space  at 
the  bottom  of  these  ads  gave  the  radio  dealer 
a  bit  of  publicity. 

In  return  for  the  radio  dealer  paying  for 
both  these  quarter-page  ads  which  inci- 
dentally were  written  and  laid  out  by  Man- 
ager Tate,  permission  was  granted  for  the 
displaying  of  a  radio  in  the  lobby  of  the 
theatre  during  run  of  the  two  pictures. 

Just  another  example  of  what  can  be  ac- 
complished when  the  spirit  of  cooperation  is 
fully  understood  by  theatre  man  and  local 
dealer.  In  nine  cases  out  of  ten  shaping 
of  ads  is  generally  left  to  the  theatre  man 
and  it's  his  own  fault  if  he  doesn't  get  at 
least  fifty  per  cent  of  the  space. 


SIT  TIGHT! 

The  judges  go  into  their  first  huddle 
soon. 

CASH  COMING! 

That  is,  if  you  submitted  one  of  the 
better  campaigns  on 

"FIREMAN, 

SAVE  MY  CHILD" 

Announcement  of  the  judges'  selections 
will   be  made  known  in  a  short  time. 

WAIT— AND— HOPE  ! ! ! 


CANNED  GOODS  MATINEES  FOR  RELIEF! 


CANNED  GOODS 
MATINEE 

Attention  Kids! 
Saturday  Morning 

AT  10  O'CLOCK 


thing  for  t  good  Uma  ,".  .  . 

yoor  idmJiiLou  prie*  h  only  o 
....  or  u  many  oui  of  nil 
Iruit  or  »eff.l»bS«  jon  exit 
bring.  Good*  in  tin  us*  will 
preferred. 


DON'T  FORGET  THE  DATE  !  ! 

SATURDAY  MORNING 

10  CfClock— Door*  Open  9:30  A.  M 


STATE 


Just  as  a  reminder  that  many  of  our  members  are  helping 
out  in  community  relief  campaigns  by  holding  "Canned  Goods 
Matinees,"  we're  reproducing  an  ad  recently  run  by  E.  E.  Bair, 
manager  of  the  State  Theatre,  East  Liverpool,  Ohio,  when  he 
announced  his  move  to  help  the  needy  families  in  his  town. 

Note  that  the  message  is  addressed  to  the  youngster  element 
and  that  the  party  is  going  to  be  their  party,  including  cartoons, 
comedies,  novelties  and  everything  in  motion  pictures  calculated 
to  keep  a  kid  amused.  They  were  requested  to  bring  along  one 
or  as  many  cans  of  sealed  fruit  or  vegetables  as  they  cared  to 
in  lieu  of  admission.  Parents  and  teachers  were  also  urged  to 
lend  their  support  to  the  children  for  successful  promotion  of 
the  event. 

When  making  distribution  of  the  articles  of  food,  it  is  the 
usual  custom  to  tie  up  with  some  trucking  company  for  gratis 
transfer  of  the  articles  from  the  theatre  to  welfare  associations,  etc. 


25' 


"I  he  Passionate  Plumber" 


EDMUNDSON  HAS  LOW 
COST  METHOD  TO  USE 
ON  PROGRAM  MAILERS 

A  combination  program  and  mailing  card 
is  being  effectively  used  by  Bernard  Ed- 
mundson,  manager  of  the  Rialto  Theatre, 
Asbury  Park,  N.  J.,  and  the  accompanying 
illustration  will 
show  you  how  he 
packs    a  whole 
week's  list  of  at- 
tractions   on  the 
back   of  the  card 
without  jamming 
up  a  lot  of  copy. 

Each  week  he 
makes  a  trip  to  the 
Post  Office  and 
buys  enough  regu- 
lar penny  post  cards 
to  take  care  of  his 
mailing  list.  These 
are  then  addressed 
by  typewriter,  pen 
and  ink  or  what- 
ever means  is  at 
hand  and  taken  to  his  printer  for  inscription 
of  current  copy.  When  the  run  of  post 
cards  is  finished  the  printer  runs  off  a 
quantity  of  cards  the  same  size  for  use  at 
the  theatre,  etc. 

Edmundson  appears  to  have  hit  upon  a 
most  economical  means  of  taking  care  of 
programs  and  mailing  list  and  he  wants  to 
pass  it  along  to  his  fellow  Club  members. 
The  card  is  made  up  so  that  a  patron  may 
tell  at  a  glance  what  attractions  are  at  the 
Rialto  for  the  week. 


"The  Hatchet  Man" 

EVE. 

35° 

W              WEBNtSOAY.  9  P.M.,  On  1KB  Slag* 

^  "HARLEM  NITE" 

t^lldren 

10c 

"MURDERS  IN  THE 
RUE  MORGUE" 

'Near  The  Trails  End" 


GOOD  CAMPAIGN  MADE 
BY  JEROME  ZIGMOND 
ON  "HELL"  PICTURE 

Patterning  his  campaign  on  "Safe  In 
Hell,"  after  the  one  used  in  New  York  City 
and  adding  several  effective  stunts  of  his 
own,  Jerome  Zigmond,  manager  of  the 
Paramount  Theatre,  Denver,  Colo.,  rang  up 
satisfactory  business  on  that  picture. 

Included  among  his  efforts  were  attractive 
cutouts  of  Dorothy  Mackail,  posed  with 
cigarette,  for  front  display;  prominent  dis- 
play of  the  line,  "Not  Recommended  for 
Children" ;  planting  of  feature  stores  in  local 
newspapers;  distribution  of  15,000  throw- 
aways  in  office  buildings  and  department 
stores;  distribution  of  3,000  special  inserts 
in  laundry  packages;  playing  of  500  half- 
sheets  in  choice  locations;  a  tie-up  with  a 
radio  station  for  broadcasting  of  record 
from  seventh  reel ;  use  of  Publix  Sound 


Train  each  day  during  run  of  picture ;  dis- 
tribution of  imprinted  napkins  and  menus 
among  20  well  known  restaurants ;  8x10 
photos  in  jewelry  store  tie-up;  50  other 
photos  in  prominent  windows ;  announce- 
ments over  radio  every  night  during  run 
and  three  days  in  advance ;  stories  in  20 
out-of-town  newspapers,  and  other  stories 
in  local  papers. 

It  doesn't  look  as  though  Zigmond  left 
very  much  out  when  handling  the  above 
campaign  and  there  can  be  no  doubt  that 
the  box  office  underwent  a  favorable  reac- 
tion. Many  of  his  selling  angles  can  also 
be  applied  to  a  variety  of  pictures. 


COSTLESS  ADVERTISING! 


LASHLEY  SERVICE  CO. 


PHONE  STEUB,  2169 


Guest  Tickets  to  PARAMOUNT 

TWO  TICKETS  FREE-  TO  THE  Here's  id  opportunity  to  service  your  or  with 

PARAMOUNT    THEATRE    VON.,  -hat  it  needTmoat-and  at  Ihe  same  time  gel 

TUES..   OR    WED.,    WITH    EACH  t*o  UckeM  to  the  Paramount  Eood  for  Tuesday 

SPECIAL  PVRCIfASE  or  Wednesday  performance.  FTw  with  e«h  ,pe- 


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TWO 
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THEATRE 

STARTING. MONDAY 


CHESTER 
MORRIS 

ALISON  LOYd" 

)  ROLAND  WESTS 


THE  4  MARX  BROS. 

//  WIMAI,  CRACKF.lt 


LASHLEY  SERVICE  CO. 


The  accompanying  illustration  shows  an  example 
of  the  kind  of  cooperative  advertising  promoted 
by  Thor  Hauschild,  manager  of  the  Paramount 
Theatre,  Steubenville,  Ohio,  and  represents  many 
inches  of  free  space  for  theatre  and  current 
attraction.  As  mentioned  in  previous  articles, 
Hauschild  appears  adept  in  the  art  of  lining 
up  local  merchants  for  this  type  of  ad.  We 
think  you'll  all  agree  that  the  theatre  received 
a  generous  break  on  space  for  its  copy. 


62 


MOTION    PICTURE  HERALD 


April    16,  1932 


KENNEDY'S  FASHION  SHOW! 

Standing  Room  Only  Featured  This 
Co-Operative  Shoiv  With  Plenty 
of  Free  Advertisement  for  Theatre! 


A SPRING  Fashion  Show  possessing  un- 
usual angles  made  possible  by  a  three- 
cornered  tie-up  was  recently  engineered  by 
Richard  Kennedy,  manager  of  the  Para- 
mount Theatre,  Montgomery,  Ala.  Pre- 
sented twice  daily  over  a  two-day  period, 
the  show  was  a  highly  successful  enterprise 
for  the  box  office,  a  newspaper  and  a  char- 
itable organization. 

Theatre  and  Newspaper! 

Kennedy  and  the  city's  leading  newspaper 
were  the  prime  movers  behind  the  show  and 
real  genius  was  displayed  when,  in  addition 
to  enlisting  the  support  of  many  of  the  fore- 
most merchants,  the  Red  Cross  was  tied-in 
for  a  share  of  the  receipts.  This  move  paved 
the  way  to  obtaining  the  services  of  10  of 
the  season's  debutantes  to  represent  various 
merchants  during  the  fashion  displays.  This 
meant  that  Society  had  endorsed  the  move, 
and  Society  means  something  more  than 
just  a  word  down  in  Montgomery. 

Another  endorsement  that  must  have 
acted  as  a  final  clincher  to  success  of  the 
event  was  a  letter  sent  to  Kennedy  by  the 
city's  popular  mayor,  William  A.  Gunter, 
which  okayed  the  move  in  no  uncertain 
terms.  This  appears  elsewhere  on  this  page 
and  should  serve  as  a  model  of  tact  and 
propriety  for  others  similarly  situated. 

As  pointed  out  in  another  Fashion  Show 
campaign  made  by  Will  Mack  and  Elliot 
Johnson  out  in  Jonesboro,  Ark.,  newspaper 
display  advertising  was  not  by  any  means 
confined  to  ladies  wear.  Drug  stores,  furni- 
ture dealers,  jewelers,  motor  car  agents 
and  others  came  into  the  deal  for  the  dual 
purpose  of  aiding  the  Red  Cross  and  a 
chance  to  share  in  the  wide  publicity  ac- 
corded the  occasion. 

Two  issues  of  the  cooperating  newspaper 
we  have  at  hand  indicate  that  a  leading 
women's  wear  store  was  selected  as  the  key 
advertiser,  as  you  will  note  from  the  ac- 
companying layout  of  ads.  Others  too  nu- 
merous to  use  at  this  time  were  included 
in  the  issues  preceding  and  following  the 
performances,  every  one  featuring  the  name 
of  the  theatre.  Just  those  three  ads  repro- 
duced here,  a  five-column  by  19  inch,  a  five- 
column  by  15  inch  and  a  four-column  by 
15  inch,  represent  a  total  of  3,220  inches  of 
what  is  classified  in  show-business  as  free 
space.  Several  thousand  additional  inches 
were  included  in  smaller  ads. 

Show  Well  Staged! 

On  the  afternoon  of  day  set  for  the  show 
a  "Parade  of  Fashions"  was  offered  as  an 
opening  number,  followed  by  a  presentation 
of  street  wear  models.  Vaudeville  numbers 
were  presented  during  intermissions  in  the 
fashion  show,  with  Frank  (Bayday)  Wood- 
ruff's Country  Club  Orchestra  on  the  stage. 
An  accordionist  also  rendered  special  num- 
bers, as  did  the  Paramount  Special  Quar- 
tette, while  settings  were  being  changed  for 
presentation  of  the  feature. 

The  curtain  arose  of  a  garden  setting 
with  a  tall  rose-decorated  fence  in  the  back- 
ground. A  local  dance  artist,  seated  in  the 


center,  then  offered  a  Society  waltz  and  a 
jazz  number.  Following  the  opening  num- 
ber the  10  debutantes  appeared  in  smart 
Spring  costumes,  each  representing  one  of 
the  merchants  who  helped  make  the  show 
a  success.  Shoes  and  gloves  were  provided 
by  a  leading  shoe  dealer. 

As  a  result  of  the  above  the  Montgomery 
Chapter  of  the  American  Red  Cross  has  a 
tidy  sum  to  its  credit  to  aid  in  feeding  some 
3,000  destitute  people  in  the  city;  the  news- 
paper gained  in  advertising  lineage  and 
reader  interest,  and  the  theatre  reaped  both 
revenue  and  good  will  from  the  four  shows. 

It  was  smart  business  on  the  part  of 
Kennedy  and  the  newspapermen  to  tie  in 
the  Red  Cross  for  a  percentage  of  the  box 
office  on  the  Fashion  Show,  for  without  this 
organization  grave  doubts  are  entertained  by 
the  writer  as  to  availability  of  the  debu- 
tantes for  their  part  of  the  show.  They  take 
their  Society  seriously  down  in  Montgom- 
ery, as  they  do  in  many  other  cities  both 
South  and  North,  and  while  they'll  go  the 
limit  for  a  worthy  cause,  they  will  not  be 
"promoted"  for  just  an  occasion. 

Red  Cross  and  Debutantes! 

However,  there  can  be  no  doubt  that  the 
Red  Cross  and  debutantes  angles  formed  the 
real  backbone  of  Kennedy's  show  and  due 
credit  should  be  given  him  or  others  who 
were  responsible  for  lining  up  the  several 
factors  necessary  to  the  successful  promo- 
tion of  the  event.  It  is  also  evident  that 
the  newspaper  played  an  important  part  in 
the  advance  campaign,  as  indicated  by  sup- 
port from  both  editorial  and  advertising  de- 
partments. When  a  conservative  newspaper 
like  the  "Montgomery  Advertiser"  gives 
front-page  space  to  a  style  show  you  can 
bet  your  bottom  dollar  that  it  was  keenly 
interested. 

We  hope  that  other  members  of  the 
Round  Table  Club  will  take  a  leaf  from 
the  campaign  books  of  Kennedy,  Mack  and 
others  we've  recently  recorded  as  sponsors 


of  Spring  Fashion  Shows  and  engineer  simi- 
lar events.  If  you  succeed  in  winning  whole- 
hearted support  from  your  newspaper,  mer- 
chants and  some  other  tied-in  organization, 
don't  be  afraid  to  hold  a  second  show  if 
you  sell  out  for  the  first.  Remember,  you 
have  put  across  an  intensive  campaign  that 
has  been  liberally  endorsed  by  leading  peo- 
ple of  your  town  and  that  you  are  in  a  posi- 
tion to  cash  in  on  what  has  transpired  in 
the  wav  of  publicity  and  advertising.  Size 
up  the  local  situation  carefully — and  then 
shoot  the  works. 


Mayor  Gunter  Endorses  Style  Show 

City  of  Montgomery 
Alabama 

Feb.  27,  1932. 

Office  of  Board  of  Commissioners 
W.  A.  Gunther,  Jr.,  President 
W.  J.  Orum,  vice-president 
William  P.  Screws,  Commissioner 

Mr.  R.  M.  Kennedy, 
Paramount  Theatre, 
Montgomery,  Ala. 

Dear  Dick: 

I  read  with  much  interest  the  article  in 
Sunday's  Advertiser  which  announced  that  the 
Paramount  Theatre  and  the  ^Montgomery  Ad- 
vertiser would  hold  a  STYLE  SHOW  AND 
FASHION  EXTRAVAGANZA  on  March  2nd 
and  3rd  and  the  Local  Chapter  of  the  Red 
Cross  would  share  in  the  receipts  of  the  theatre 
these  two  days. 

I  am  sure  that  the  people  of  Montgomery  will 
welcome  the  chance  of  seeing  this  unusual  pro- 
duction and  at  the  same  time  help  the  splendid 
work  of  the  Red  Cross  and  I  think  the  Mont- 
gomery Debutantes  of  this  Season  should  be 
congratulated  for  offering  to  model  the  beauti- 
ful clothes  to  be  shown  in  this  revue.  Our 
Montgomery  girls  and  ladies  are  known  the 
south  over  for  their  beauty  and  poise  and  I 
am  positive  they  will  do  their  share  to  make 
this  program  one  of  Society's  outstanding 
events. 

The  tremendous  success  of  the  midnight  show 
for  the  unemployed  of  the  city  held  at  your 
Paramount  Theatre  a  short  while  back  proves 
what  our  Montgomery  people  are  capable  of 
doing  and  I  know  that  you  will  enjoy  the  same 
success  with  the  STYLE  SHOW  as  you  did 
with  the   big  midnight   unemployed  show. 

If  there  is  anything  I  can  do  to  help  make 
this  a  bigger  success,  please  call  on  me. 

With  very  best  wishes, 

Very  truly  yours, 
(Signed)  w.  A.  GUNTER, 

Mayor 

The  above  letter  from  Mayor  Gunter  to 
Manager  Dick  Kennedy  of  the  Paramount 
Theatre,  is  a  hearty  endorsement  of  the  Style 
Show  and  Fashion  Extravaganza,  which  will 
b  held  at  the  Paramount  Theatre  today  and  to- 
morrow. A  percentage  of  the  gross  receipts  of 
the  four  shows  will  be  given  to  the  Montgomery 
Chapter  of  the  Red  Cross. 

(Editor's  note:  The  above  is  a  reproduction 
of  the  letter  of  endorsement  sent  Kennedy  by 
the  Mayor  of  Montgomery,  Ala.) 


April  16, 


9  3  2 


MOTION    PICTURE  HERALD 


63 


WALL  MADE  A  NOVEL 
TRAILER  BY  ADDING 
SCENE  IN  NEWSREEL 

To  advertise  a  coming  attraction, 
"Trapped  in  a  Submarine,"  Thomas  Wall, 
manager  of  the  Modern  Theatre,  Boston, 
Mass.,  used  a  newsreel  shot  in  conjunction 
with  the  trailer. 

The  newsreel  shot  of  the  M-2,  the  British 
sub  that  sunk  a  short  time  ago  off  the  coast 
of  England,  came  from  Paramount  News 
No.  53  and  showed  the  fated  ship  taking  part 
in  maneuvers  that  led  to  the  accident.  This 
was  inserted  in  the  trailer  and  used  for  a 
week  in  advance  of  opening.  It  proved  a 
novel  innovation  and  received  many  favora- 
ble comments. 

Extra  publicity  was  gained  on  this  pic- 
ture by  sending  special  invitations  to  the 
Commander  of  the  Charleston  Navy  Yard 
and  enlisted  men  to  view  the  attraction  on 
opening  night. 

Wall  certainly  had  the  thinking  cap  on 
when  he  seized  upon  the  opportunity  to  in- 
sert the  shot  of  the  sunken  submarine.  It 
was  a  novel  idea  and  a  perfect  tie-up  with 
the  title  of  his  coming  attraction. 


MILLER'S  WEEKLY  AD! 


SALE  OF  HOUSE  AND 
POLICY  WORKS  BEST 
FOR    ROBERT  RYDEEN 

Five  changes  per  week  at  a  dime  admis- 
sion any  time  of  the  day  won't  allow  much 
in  the  way  of  sensational  exploitation,  but 
patronage  "can  be  built  up  through  general 
exploitation  of  house  and  policy,  according 
to  Robert  J.  Rydeen, 
manager  of  the  Gar- 
rick  Theatre,  St. 
Paul,  Minn. 

Greatest  efforts,  in 
his  case,  are  put 
forth  in  appeal  to 
family  patronage  in 
an  endeavor  to  cre- 
ate a  home-like  at- 
mosphere. When  pa- 
trons reach  the 
Garrick  they  are 
made  to  feel  that  it 
is  a  place  where  they 
can  unbend  and  act 
in  a  natural  manner, 
not  one  of  those 
houses  where  a  heel-clicking  usher  tries  to 
out-soldier  a  member  of  the  Kaiser's  old 
army. 

You'll  hear  more  from  Rydeen  in  the  future 
and  just  for  a  starter  he  calls  attention  to 
a  little  gag  that  can  be  filed  away  for  next 
Xmas  season,  even  if  it  is  a  long  way  off 
right  now.  The  snap  show  reproduced  here 
is  very  small  and  does  not  clearly  show  the 
attractive  fireplace  arranged  for  the  inner 
lobby.  On  the  mantel  are  cutout  stills  of 
cfor«  surrounded  by  Xmas  wreaths  and  the 
stockings  that  you  see  hanging  from  mantel 
edge  each  represent  a  current  attraction  of 
the  week.  A  sign  reads :  "See  What  Santa 
Claus  Has  Brought  You."  Fire  effect  was 
placed  in  the  pit  of  the  fireplace. 

We  also  note  that  he  recently  put  over  a 
full  page  cooperative  page  with  local  mer- 
chants, using  the  missing  letter  gag  in  the 
ads  to  spell  out  the  name  of  his  theatre.  All 
this  publicity  cost  him  was  a  few  passes. 

Fall  in  line  with  the  other  soliders  in  this 
big  army,  Bob,  and  let  us  know  what  you 
have  been  doing  to  pep  up  Spring  trade. 
'Tell  'em,  we'll  sign  off. 


Listen  in  on  Broadcast  of  "One  Hour  With  You"  from  Holly- 
 wood.  Saturday  Night  on  Lucky  Strike  Hour. 

TONIGHT  TOMORROW 


with  JACK  HOLT 


SPECIAL  SATURDAY 
Morning  Show  10:30  a.m. 
First  Child  Talkie 
"ALICE  IN 

WONDERLAND" 
Life  of  Edison 
Mickey  Mouse 
PRICES  10c  25c 


Regular  Saturday  Show 

Matinee  3:30-Nite  7:15,  0:10 

BIG  FAMILY  SHOW 
*  THIIU>O.MAMA 


Mile-a- 
minute 
Action 


Breath- 
taking 
Suspense! 


BOOTH vTARKINGTON'S  "ONE  GOOD  DEED" 
Micky  Mouse  Club  at  3:00  P.  M. 
MICKEY  MOUSE  CARTOON  LATEST  NEWS 


MON.,  TUES.,  APRIL  4-5 

See  the   Sensational  Novel 

on  the  Screen 


LEW  AYRES 


FREE    MON.  NITE 
BIRD  and  CAGE 
TO  LUCKY  LADY 


nedy 


Ne 


WEDNESDAY,  APRIL  6 

Extra  Double  Show  from  the 
Smashing  Stage  Success 


Featuring  the  stars  oj  the 
original  stage  play 

Also  JAMES  GLEASON 
in  "Canarie  Sings  Base" 


THURS..  April  7 
It  Stabs  the 
Heartl 
It  Stirs  the  Soul 

Great  in  Story 


uabyI 


FRIDAY.  April  8 

Based  on  Mau- 
rice Rostand's 
Nancy  play  "The  Man 

CARROLL  I  Killed" 


Great  in  Drama 


Great  in  Acting 


Many  showmen  would  be  surprised  to 
learn  that  hundreds  of  theatres  must  depend 
almost  solely  on  the  circulation  of  a  weekly 
newspaper  for  their  advertising  to  reach  a 
public  distributed  over  a  wide  area. 

Here  is  a  good  example  of  a  weekly  ad 
which  George  Miller  turned  out  each  week 
for  one  of  the  papers  through  which  he 
broadcasts  his  attractions. 

From  the  standpoint  of  perfection  many 
so-called  smart  ad  men  will  turn  up  their 
noses  at  an  ad  of  this  kind,  but  let  them  try 
a  hand  at  working  with  small  town  weekly 
papers  and  see  if  they  can  do  better.  We 
doubt  it.  If  you  are  turning  out  better  week- 
ly ads  than  this  one  send  a  few  along  and 
we'll  take  a  look  at  them  ourselves.  All  ag- 
gressive showmen  welcome  constructive  sug- 
gestions. 


FLASHLIGHT  PHOTOS! 

A  good  way  to  take  flashlight  photos  at  small 
expense  has  been  found  by  J.  E.  Lykes,  manager 
of  the  Loew-Park  Theatre,  Cleveland,  Ohio. 

He  uses  a  100-watt,  64-volt  lamp  in  a  I  1 0-vol+ 
line,  but  cautions  against  leaving  the  lamp  burn- 
ing for  more  than  2  minutes  at  a  time.  The  lamps 
can  be  bought  for  40c  each  and  will  last  for  many 
weeks. 

We  have  a  sample  photo  at  hand  taken  in  this 
wise  and  it  is  sharp  enough  to  reproduce  all  de- 
tail. This  method  might  be  used  to  excellent  re- 
sults when  taking  small  photos  of  displays  in  lobby 
and  the  inner  foyer,  where  a  flash  is  needed  to 
make  a  clear  reproduction. 


DANNENBERG  WAGED 
INTENSIVE  CAMPAIGN 
ON  CLEVELAND  SHOW 

An  intensive  campaign  marked  the  efforts 
of  Sid  Dannenberg,  Warner  exploiter  in 
Cleveland  territory,  when  he  sold  "Alias  the 
Doctor"  for  the  Uptown,  Lake  and  Variety 
theatres  in  the  city  of  Cleveland. 

Trailers  were  used  on  all  three  screens 
two  weeks  in  advance,  along  with  an  espe- 
cially designed  still  that  carried  the  catch- 
word "Exposed"  and  had  the  "dynamite 
motif"  as  a  background.  Additional  copy  in- 
cluded the  word  "Fake"  written  in  red  and 
copy  at  base  stated,  "He  Lived  a  Lie  to 
Save  Another  from  Disgrace." 

The  newspaper  campaign  included  a  Clas- 
sified tie-up  with  a  leading  paper;  a  special 
controver.sy  story  two  days  in  advance  and 
regular  stills  and  art  papers  four  days  in 
advance. 

Other  effort  included  300  street  car  cards 
in  red  and  blue  color;  100  hanging  cards 
calling  attention  to  the  giveaway  of  an  auto ; 
special  exploitation  front  for  the  Lake,  and 
letter  mailed  to  Academy  of  Medicine  for 
bulletin  board. 

Dannenberg  is  an  aggressive  exploiter  out 
in  his  territory  and  has  been  turning  in  a 
lot  of  good  work.  We'll  tell  you  more  about 
his  brand  of  showmanship  just  as  soon  as 
further  information  comes  to  hand. 


ROSE  SECURED  GOOD 
RESULTS  WHEN  USING 
OLD  HALLOWE'EN  GAG 

Excellent  results  were  secured  by  Walter 
B.  Rose,  manager  of  the  Strand  Theatre, 
Brockton,  Mass.,  in  connection  with  "Pas- 
sionate Plumber"  through  use  of  a  gag 
adapted  from  a  well-known  Hallowe'en  stunt. 

In  selling  the  show,  Rose  plugged  both 
Keaton  and  Durante,  for  both  are  very  well 
liked  in  Brockton. 

In  advance,  a  large  display  head  of  Jimmy 
"Schnozzle"  Durante  was  placed  in  the 
foyer.  However,  Jimmy's  famous  "schnoz- 
zle" was  missing  from  the  display  head.  A 
large  grotesque  "schnozzle"  (nose)  was 
separate  from  the  display  head. 

Patrons  were  asked  to  pin  Durante's  nose 
on  the  display  head ;  first,  being  blindfolded 
and  then  being  compelled  to  walk  a  few 
steps  to  the  object.  This  idea  was  adapted 
from  the  old  Hallowe'en  gag  of  pinning  the 
tail  on  the  donkey. 

The  lobby  stunt  was  the  center  of  at- 
traction all  week  previous  to  the  picture's 
opening.  It  not  only  made  a  fine  attention- 
getter  but  it  caused  a  lot  of  talk  about  town 
too,  all  of  which  helped  immeasurably  in 
publicizing  the  picture. 


NEWSPAPER'S  MORGUE 
COMBED  BY  DRACHMAN 
FOR  DREYFUS  STORIES 

Old  newspaper  files  were  combed  for 
stories  on  the  "Dreyfus  Case"  when  the  pic- 
ture by  that  name  was  played  by  F.  E. 
Drachman,  manager  of  the  Rialto  Theatre, 
Tucson,  Ariz. 

Excerpts  were  taken  from  the  collection 
of  stories  and  through  a  tie-up  made  with 
the  paper  were  printed  in  a  story  that  carried 
a  two-column  head.  Considerable  work 
was  involved  in  digging  up  the  old  yarns  but 
this  was  more  than  repaid  by  publicity  re- 
ceived. 


64 


MOTION    PICTURE  HERALD 


April    16,  1932 


Keeping  Up  With  The  Times! 


By  GUY  JONES 


When  the  usual 
kibbitzer  asked  this 
artist  whether  it  was 
difficult  to  turn  out 
something  new  all 
the  time,  the  artist 
told  him  that  it  was 
Just  as  easy  as  turn- 
ing out  some  of  the 
same  tripe  that  Hol- 
lerwood  hands  us 
with  each  new  batch 
of  releases.  It's  all 
the  same  but  painted 
with  different  colors 
or  adding  a  slightly 
different  twist.  May- 
be he's  right  at  that. 


THRILL-O-METER  WAS 
USED  BY  O'DONNELL 
FOR  HORROR  PICTURE 

An  ingenious  contraption  called  a  "Thrill- 
O-Meter"  was  used  for  advance  publicity  on 
"Rue  Morgue"  by  C.  E.  O'Donnell,  manager 
of  the  Paramount  Theatre,  Baton  Rouge,  La. 

This  thrill-o-meter  was  constructed  by- 
building  a  lobby  cut-out  and  using  the  figure 
of  a  gorilla. 

The  display  was  arranged  so  that  its  base 
covered  the  lobby  scales.  Then  under  the 
scales  platform,  a  water  bag  was  placed, 
filled  with  colored  liquid.  The  hot  water 
bag  was  attached  to  a  glass  indicator  tube 
which  ran  up  the  center  of  the  cut-out. 

At  various  levels  on  the  indicator,  small 
cards  were  placed  with  copy  such  as : 
200-220.  ..  .You  like  to  be  thrilled! 
160-180.  ..  .We  advise  you  to  be  accom- 
panied by  an  escort ! 

120-140  Its  thrills  will  chill  .you!  Wear 

an  overcoat ! 
80-100.  .  .  .You  have  an  average  heart  and 
can  stand  the  supreme  thrills  in 
"Murders  in  the  Rue  Morgue !" 
40-  60.... Don't  enter  unless  accompanied 
by  a  friend ! 
-  20.  . .  .You're  too  young  to  see  this  pic- 
ture without  your  parents  ! 
We  believe  the  above  description  will  en- 
able the  average  person  to  construct  a  simi- 
lar gadget,  if  the  spirit  so  prompts  him,  and 
we  are  indebted  to  O'Donnell  for  passing 
along  the  information. 


Credit  Dannenberg 

In  our  issue  of  March  16  we  erroneously 
pinned  the  title  of  Warner  Publicity  Chief 
in  Cleveland,  Ohio,  on  "Hank"  Harold 
when  it  should  have  been  Sidney  Dannen- 
berg. This  was  done  in  connection  with  a 
page  layout  of  newspaper  ads.  Information 
now  discloses  that  Dannenberg  mastermind- 
ed the  ads  and  that  Harold  was  responsible 
for  art  direction  and  layout. 


WE  HEAR  FROM  TAN 
BOON  BEE  IN  FAR 
AWAY  PENANG,  S.  S. 

Competition  in  show-business  is  just  as 
keen  in  Penang,  Strait  Settlements,  as  it  is 
in  many  sections  of  our  own  United  States, 
hence  some  of  the  stunts  put  over  by  Tan 
Boon  Bee,  manager  of  the  Majestic  Theatre 
in  that  far-off  country  should  be  of  interest 
to  his  fellow  showmen  in  all  parts  of  the 
world. 

He  was  recently  congratulated  by  the 
Paramount  office  in  Singapore  on  the  oc- 
casion of  his  full-page  ad  on  "Smiling  Lieu- 
tenant," which  was  printed  in  red  and  blue 
ink.  It  would  not  reproduce  well  on  ac- 
count of  the  colors  so  we  can't  very  well 
show  you  this  one,  but  take  a  look  at  an- 


other full-page  ad  he  carried  on  "Viennese 
Nights,"  which  is  part  of  a  spread  we  are 
reproducing. 

That  big  dot  up  in  the  left-hand  corner 
which  reads,  "Starting  Tonight,"  was  run 
off  in  red,  likewise  the  border  around  the 
heart-shaped  cut  of  the  two  principals.  Also 
note  that  the  following  page  carries  another 
ad  on  the  same  picture,  both  of  the  ads  quite 
capturing  the  page  from  opposition — which 
was  pretty  strong  with  Chaplin  in  "City 
Lights." 

Two  other  photos,  which  to  our  regret 
have  been  lost  since  type  was  set,  shows  a 
novel  front  constructed  for  "Daddy  Long 
Legs"  and  a  bally  used  for  "Bad  Girl."  The 
front  of  the  Majestic  building's  entrance  to 
the  upper  stories  was  decorated  with  a  full 
length  figure  of  Daddy  Long  Legs  and  you 
may  believe  us  when  we  tell  you  that  it  pre- 
sented a  thoroughly  novel  appearance. 

The  popular  vehicle  for  transportation  in 
Penang  appears  to  be  the  "ricksha"  and  sev- 
eral of  these  human-powered  carts  were  the 
means  of  circulating  his  six-sheet  paper  on 
"Bad  Girl."  Members  of  the  native  popula- 
tion were  also  engaged  to  carry  large  in- 
dividual letters  that  spelled  out  the  title  of 
the  picture. 

Yes,  Tan  Boon  Lee  lets  his  city  know 
that  there's  a  show  in  town,  or  coming, 
when  he  has  anything  to  do  with  it,  and 
according  to  information  we  have  at  hand 
he's  one  of  the  live-wire  showmen  in  his 
part  of  the  world.  Another  example  of  his 
aggressive  method  of  advertising  is  brought 
to  our  attention  by  a  reproduction  of  a  page 
ad  in  the  Paramount  house  organ  that  cir- 
culates in  that  zone.  This  was  run  on  oc- 
casion of  signing  a  contract  for  that  com- 
pany's product,  Tan  taking  a  page  to  let 
his  patrons  know  about  the  deal  and  to  list 
a  number  of  outstanding  coming  attrac- 
tions. 

This  is  the  first  time  we've  heard  from 
this  Far  Eastern  Round  Tabler  and  it  is 
to  be  hoped  that  he  will  regularly  favor  this 
department  with  other  accounts  of  his  ac- 
tivities in  Penang's  show  world.  His  stunts 
are  interesting  to  us  and  we  feel  sure  that 
other  members  will  get  a  kick  out  of  know- 
ing what  show-selling  methods  are  followed 
out  in  foreign  countries.  Those  already  set 
down  bear  a  striking  similarity  to  our  own 
and  serve  as  a  reminder  that  "East  Is  West," 
no  matter  where  you  go. 


Premier  for 
North  Malaya. 


MAJESTIC 


Vivienne  Segal 


Waller  Pdgeon.  Alexander  Cray. 
Bert  Reach  «nd  Louise  Feienda 


Sigmund  Romberg  81  Oscar  Hammerstein's 

Famous  Romantic  Operetta  in  the  New  Technicolour  Perfection 

"VIENNESE  NIGHTS" 


THE  SENSATION  OF  ALL  i 

SENSATIONS! 
ALL  SUPERLATIVES  FAIL 
TO  DESCRIBE  IT! 


i      LILTING  VIENNESE 
f  MELODIES! 
<  COMI-DY!  I.AIFTV  DRAMA' 
f    WINE!  WOMEN!  SONG! 


15  WEEKS  IN  LONDON! 
M>  InenaMt  m  Price* 


5  MONTHS  IN  NEW  YORK!    17  WEEKS  IN  SYDNEY! 


Added  Attraction! 


FREE  LISTS  STRICTLY  SUSPENDED. 


It  was  the  talk  of  all 
America,  Europe 
and  -  Australia 
and   now  - 
It  is  the  talk  of  the 
Town  / 

Viennese 
Nights 

Qnllrtltj    in    2{alatol  Co/ow 
OPENING 

TO-NIGHT 


MONSTER  MATINEES: 


Sacce**  Follow*  Socxreu  t 
Triumph  Top*  Triumph  ! 
Se*  WLat  We've  Col  For  Our 

NEXT  CHANGE 


Janet  Gaynor 

Daddy  Long 
Legs 


CINEMA  NEWS. 


To-day  Positively  the  Last  3  Shows 
2-45   -  MS  t*d  9-30 

Robert  Montgomery 

Shipmates 

Tha  ii  Youf  Lw  OppoilMniiy  16  See  iha  BreeKfl 
and  Merfini  Comedy 

Dorothy  Jordan  and  Clilf  Eduaids 

JLSO 

Our  (JongCWy  -JICdrolM  &  Untmul  JVeitf. 
By  Special  Request 


CHARLIE  CHAPLIN 

-cityHghts' 

Trie  P«ture  Thii  Nmfc  No  R«ommcr>d*lion  I 

SEE  IT  ONCE  MORE 
Ai  Ou/  Prewr.1  Reduced  Potn  o(  Admiisiun  ! 
And  Den-i  Forfci  To  Bf«r.g  The  KxUies  ! 


WEDNESDAY  NEXT 
William  Haines 

'The   Girl    Said  No* 


April     16,  1932 


MOTION    PICTURE  HERALD 


65 


Lover  or 
Husband? 

(HATTfRION 

Tomorrow 
Tomomw 

A  Paramount  Picture 

wMb 

PAUL  1,1  KAS 
ROBERT  AMES 


SUNDAY 

PREVUE 
Tonight! 
at  11  p.m. 


Xut  Tlmm  Tod&r 

'  ANN 
HARDING 

"PRESTIGE'' 

Added  Foatar* 

LAW  &  ORDER 
Walter  Bqtton 


THE  ad  possibilities  of  exchange 
mats  plus  localized  text  can 
best  be  judged  by  these  recent 
newspaper  ads  turned  out  by 
FLOYD  D  MORROW  for  the 
Warner  Bros.  Kenosha  Theatre  in 
Kenosha,  Wise.  Showmen  lacking 
the  services  of  an  ad  artist  need 
not  go  without  seat-selling  ads 
when  they  can  turn  out  this  type 
of  material  Other  showmen 
making  up  their  own  ads  from  ex- 
change mats  are  invited  to  con- 
tribute examples  of  their  work 


RUTHCHflmmoN 


as  you 
Love  her! 

FI«t*tadi  ofRhe 
screen!  Gtemorous.1 
witty,  handsomely 
gowned.  Matching 
wtts  with  men!  Win-; 
niofi  tier  woman's 
s&mewrtnthelBrealt 

Tomorrow 

_  AND 

Tomorrow 

0.  Qarcmoim  Cftatne 

vMh 
PAUL  LUKAS 
ROBERT  AMES 

Starts 
SUNDAY 


PREVUE 

Saturday 
11  r\  M. 


l  "Her  ftoddlMc  ftiabuiitur*" 
TODAY  ANT,  TOMORROW         CA&noH  _  mm 


AOEJARDMG 

WHh  AdOlplie  Menjou  In' 

PRESTIGE 


Coming— Sunday— Monday— Tuesday 


DYNAMITE 


worn  nude  Ol  ejoml 

hui  an  (uuiasIqk  Ion'.  It 
took     backbone     to  mnko 


RICHARD 

Barthelmess 

in  the  1st  N,w  I  Hie 

7  'ALIAS  THE 
J  DOCTOR' 

i  

KIDDIES! 


66 


MOTION    PICTURE  HERALD 


WE  OFTEN  WONDER  Ihu 


IS  SYLVESTER 


Lou  Sylvester  has 
been  wondering,  and 
so  have  we,  and  so 
have  a  couple  of 
thousand  other  show- 
men, whether  the 
greatest  part  of  a 
manager's  job  today 
is  the  writing  of  that 
weekly  letter.  Less 
detail  and  more  co- 
operation should  be 
the  newer  order  of 
things.  Spending 
several  hours  making 
up  a  lot  of  hooey 
for  the  benefit  of  a 
home  office  that 
probably  does  not 
take  the  trouble  to 
read  it  through  is 
too  much  like  wast- 
ing time. 


IFMCKTOFHI* 
WORK  If  OH  THE 
WEEKLY  LETTER. 


DANIEL  STIMULATED 
INTEREST  WITH  GAG 
ON  BARRYMORE  BROS. 

Interest  was  stimulated  in  "Arsene  Lupin" 
by  L.  O.  Daniel,  manager  of  the  Queen 
Theatre,  Austin,  Texas,  by  starting  a  con- 
troversy in  the  newspaper  over  compara- 
tive acting  abilities  of  John  and  Lionel 
Barrymore. 

An  advance  reader  in  the  local  papers 
stated  that  Manager  Daniel  wanted  twenty- 
five  judges  to  decide  which  of  the  Barry- 
mores  was  the  greater  actor  at  a  special 
preview  screening  of  the  picture. 

"The  first  25  letters  delivered  to  the  the- 
atre with  name  and  address  and  telephone 
number  plainly  marked,  will  be  selected  as 
bids  for  the  job  of  judging,"  Daniel  ex- 
plained. The  private  showing  was  held  Fri- 
day morning  prior  to  the  picture's  Sunday 
opening. 

Over  100  requests  came  in  asking  that 
they  be  one  of  the  25  selected  to  act  as 
judges.  The  ones  finally  chosen  included 
many  prominent  names  of  people  about  town. 

And  then  to  follow  up  on  the  same  idea, 
the  Friday  evening  paper  carried  an  article 
(together  with  a  cut  of  Lionel  Barrymore) 
that  the  25  judges  couldn't  agree  and  that 
it  was  up  to  the  public  themselves  to  judge. 

Better  than  average  business  testified  to 
the  amount  of  publicity  derived  from  use  of 
the  stunt  described  above  and  the  "judging" 
angle  caused  considerable  gossip  about  town. 


STRATTON  NOW  ALL 
READY  TO  PRESENT 
A  NUMBER  ONE  SHOW 

A  recent  letter  from  W.  L.  Stratton,  les- 
see of  the  Challis  Theatre,  Challis,  Idaho, 
discloses  that  he  has  made  many  improve- 
ments in  this  house  since  taking  it  over 
about  one  year  ago. 

When  he  started  operations  last  March 
about  all  he  had  were  walls  and  a  small 


booth.  Since  then  the  booth  has  been  made 
over,  new  sound  equipment  installed,  seats 
renovated  and  repainted  orchid  and  green, 
and  new  carpets  laid  throughout.  A  new 
foyer  has  been  built  and  a  motor-controlled 
curtain  installed  on  stage,  which,  to  our 
way  of  thinking  is  A-l  equipment  for  a  216- 
seat  house. 

Now  that  Stratton  has  things  ship-shape 
around  his  theatre,  we'll  be  looking  for  some 
information  concerning  his  selling  methods. 
He  does  considerable  advertising,  even 
though  his  house  is  a  small  one,  and  as  there 
are  many  others  similarly  situated,  his  ideas 
are  sure  to  be  appreciated. 


April    16,  1932 

A  FEW  NOTES  ON  WHAT 
LEE  GOLDBERG'S  BOYS 
ARE  DOING  IN  KENTUCKY 

We  are  indebted  to  Lee  Goldberg,  War- 
ner zone  manager,  who  headquarters  at 
Louisville,  Ky.,  for  a  few  notes  on  what 
some  of  his  boys  have  been  doing  for  the 
worthy  cause  of  showbusiness. 

First  to  come  to  our  attention  is  a  full 
page  of  theatrical  news  prepared  each 
Sunday  for  a  local  newspaper  by  F.  M. 
Kendall,  manager  of  the  Warner  nouses  in 
Owensboro,  Ky.  Two  6  by  10  inch  ads  ap- 
peared at  the  bottom  corners  of  the  page 
and  the  balance  was  devoted  to  news  of 
current  and  coming  attractions.  Star  and 
scene  mats  were  used  for  illustrations. 

Next  we  have  a  little  4  by  5  card  prepared 
for  "Charlie  Chan's  Chance"  by  Leon  Pickle, 
manager  of  the  Warner  houses  in  Hender- 
son, Ky.  One  side  is  devoted  to  feature 
copy  and  the  other  is  headed:  "Now,  You 
Egg  Eaters,  Figure  This  Out  and  Get  a 
Free  Pass — John  has  10  dozen  eggs ;  Henry 
has  30  dozen  eggs,  and  William  50  dozen 
eggs.  All  three  must  sell  their  eggs  at  the 
same  price  per  dozen  and  bring  home  the 
same  amount  of  money.  The  first  ten  cor- 
rect answers  will  receive  a  free  pass." 

Figure  it  out,  Round  Tablers,  it's  not  bad. 

Then  there's  Leon  Pickle,  whom  you've 
heard  about  from  time  to  time  in  this  de- 
partment. He  recently  promoted  a  novel 
full  page  co-operative  ad  in  connection  with 
his  campaign  on  "Fireman  Save  My  Child," 
and  you'll  find  this  illustrated  and  described 
in  another  story.  He  also  sent  out  an  ex- 
ceptionally good  letter  on  "Sin  Of  Madelon 
Claudet,"  calling  attention  to  rare  dramatic 
power  and  appeal  that  this  picture  possessed 
and  stressing  the  personal  endorsement 
angle. 

Lee  Goldberg  has  a  lot  of  fast  stepping 
men  down  in  his  zone  and  we  are  mighty 
glad  to  be  able  to  pass  along  information  on 
what  they  are  doing  for  showbusiness.  We 
don't  have  to  tell  you  about  their  boss,  for 
he's  one  of  the  best  known  showmen  in  the 
South.  Thanks  to  him  for  his  co-operation. 


A  FRONT  THAT  BROUGHT  BUSINESS! 


Here  is  the  flashing,  business-getting  front  erected  under  the  supervision  of  none  other 
than  Manager  Paul  Short  for  the  Dallas  (Tex.)  Melba  Theatre.  Close  inspection  will  re- 
veal many,  many  eye-arresting  slants  injected  by  the  artist  into  this  display.  It  sure  was 
a  corker.  How  about  some  of  you  other  showmen  who  are  turning  out  snappy  front 
displays.  Why  not  send  us  a  picture  so  we  can  publish  it  here  for  the  benefit  of  other 
showmen? 


April    16,  1932 


MOTION    PICTURE  HERALD 


67 


PERSONALITIES 


RAY  JONES,  assistant  manager  of  Loew's 
Akron  Theatre  for  the  past  three  years,  has 
been  transferred  to  a  similar  post  at  the 
Broad  Theatre,  Columbus,  Ohio. 

V 

J.  BONNER  SAMS,  formerly  manager  of 
the  Colonial  Theatre,  Winston-Salem,  N.  C, 
has  been  appointed  manager  of  the  Rialto 
and  Broadway  Theatres,  Danville,  Va.  Henry 
Brown  has  replaced  him  at  the  Colonial. 
All  houses  are  units  in  the  Publix-Kibcey 
circuit. 

V 

A.  C.  CHILDHOUSE  of  Valley  Stream 
has  succeeded  Fred  Kunegalis  as  assistant 
manager  of  the  Playhouse  Theatre,  Great 
Neck,  L.  I. 

V 

K.  D.  HOFFMAN  had  been  named  house 
manager  of  the  Avon  Theatre,  Utica,  N.  Y. 
He  formerly  handled  publicity  at  the  Stan- 
ley Theatre,  Newark,  N.  J. 

V 

RICHARD  MOSS  will  take  charge  of  the 
Paramount  Theatre,  Los  Angeles,  Calif., 
when  the  United  Artists,  his  present  mana- 
gerial assignment,  closes  down  about  April  1. 

V 

NORMAN  SPROWL  has  replaced  John 
Ranee  as  manager  of  Santa  Ana  theatres, 
Santa  Ana,  Calif.,  and  Ranee  has  Sprowl's 
old  job  at  the  Carthay  Circle. 

V 

L.  P.  DeWOLFE  has  succeeded  Andy 
Roy  as  manager  of  the  Paramount  Theatre, 
Cedar  Rapids,  Iowa,  Roy  having  been  trans- 
ferred to  the  RKO  Orpheum  Theatre, 
Omaha,  Neb. 

V 

ROBERT  ARMSTRONG  is  in  charge  of 
the  Liberty  Theatre,  Seattle,  pending  Frank 
Coyle's  recovery  from  an  attack  of  illness. 

V 

JOE  GOETZ,  manager  of  the  Paramount 
Theatre,  Cincinnati,  has  also  been  given  su- 
pervision of  the  Orpheum  Theatre  in  that 
city. 

V 

RAY  ALLISON  has  been  appointed  man- 
ager of  the  Paramount  Theatre,  Toledo, 
Ohio,  succeeding  Charles  Perry,  who  has 
been  transferred  to  St.  Louis.  Dwight  Van 
Meter,  assistant  manager,  has  replaced  Ed 
Bresendine  at  the  Princess  Theatre,  same 
city. 

V 

PERRY  SPENCER,  former  publicity  aide 
at  the  Strand  Theatre,  Utica,  N.  Y.,  during 
the  Ed  Hart  regime,  has  succeeded  Leo 
Rosen  as  manager  of  the  Strand  Theatre, 
Syracuse,  N.  Y. 

V 

LEO  ROSEN,  formerly  manager  of  the 
Strand  Theatre,  Syracuse,  N.  Y.,  has  been 
transferred  to  Jamestown,  N.  Y.,  where  he 
will  have  charge  of  the  Warner  Theatre. 
V 

JOE  COOPER,  recently  transferred  to 
Spokane  as  manager  of  the  RKO  Orpheum 
in  that  city,  has  been  appointed  manager  of 
the  Orpheum  Theatre  in  Portland,  Ore.,  re- 
placing Ted  Gamle,  who  has  taken  a  lease 
on  the  Rialto  Theatre,  Portland. 

V 

JAMES  ANDRUS,  formerly  assistant  to 
Homer  Gill,  northwest  division  manager,  has 
been  named  manager  of  the  Orpheum  The- 
atre, Spokane. 

V 

PAUL  SHERMAN,  formerly  assistant 
manager  of  the  Harlem  Grand  Theatre,  New 
York  City,  is  managing  the  Stadium  Theatre, 
119th  Street  and  3rd  Avenue,  N.  Y.  C. 


C.  W.  PETERSON,  formerly  of  the 
Strand  Theatre,  Waterloo,  Iowa,  has  been 
transferred  to  a  similar,  post  at  the  Spencer 
Theatre,  Rock  Island,  111. 

V 

EDWARD  MASTERS  is  the  new  man- 
ager of  the  RKO  Palace  Theatre,  Rockford, 
111.  He  was  formerly  RKO  city  manager  at 
Columbus,  Ohio. 

V 

J.  REAL  NETH,  well  known  chain  the- 
atre executive  in  Columbus,  Ohio,  has  been 
forced  to  take  an  extended  vacation  from  his 
duties  due  to  a  nervous  breakdown. 

V 

DAN  CLINTON,  formerly  connected 
with  the  Rex  Theatre,  Panhandle,  Texas,  a 
house  which  closed  down  a  short  time  ago, 
has  succeeded  in  refinancing  the  enterprise 
and  is  now  established  there  as  manager. 

V 

FRANK  HENSON,  formerly  assistant 
manager  of  the  Century  Theatre,  a  Loew 
house  in  Baltimore,  Md.,  has  been  trans- 
ferred to  Boston  as  manager  of  the  Beaux 
Arts  Theatre. 

V 

WILLIAM  VAN  DINE,  of  Buffalo,  N. 
Y.,  has  been  appointed  manager  of  the  Or- 
pheum Theatre,  Utica,  N.  Y. 

V 

HOWARD  RICH  has  taken  over  opera- 
tion of  the  Strand  Theatre,  East  Hampton, 
Conn.,  and  will  show  three  times  a  week. 
V 

JOSEPH  PHELPS,  with  Prudential  The- 
atres for  the  past  five  years  as  manager  of 
the  Patchogue  Theatre,  Patchogue,  L.  I.,  re- 
cently tendered  his  resignation. 

V 

CARSON  RODGERS,  owner  of  the 
Rodgers  Theatre,  Cairo,  111.,  is  the  proud 
father  of  a  baby  girl. 

V 

J.  C.  ROSS  has  sold  the  Seco  Theatre, 
Silver  Springs,  Md.,  to  the  Lewis-Bern- 
heimer-Wilcox  circuit. 

\7 

GERALD  EVANS,  formerly  assistant  to 
William  De  Vellier,  manager  of  the  Far- 
ragut  Theatre,  Flatbush  Ave.,  Brooklyn,  N. 
Y.,  has  been  appointed  manager  of  the  Rialto, 
another  A.  H.  Schwartz  house  in  Flatbush. 


CLUB 

EMBLEM  PIN ! ! 

Use  This  Blank: 

Managers'  Round  Table  Club 
MOTION  PICTURE  HERALD 
1790  Broadway,  New  York 


Kindly  send  me,  postpaid,    Club 

pins,  for  which  I  enclose  payment  at  $1.00 
per  pin. 


Name  of  Member 
Theatre  


Address . 
City .  .  . 


State . 


CLAYTON  CORUM,  managing  director 
of  the  Academy  of  Music,  New  York  City, 
was  married  last  week  to  Miss  Evelyn  Wil- 
son. Among  those  who  attended  the  wed- 
ding were:  Mrs.  Corum,  mother  of  the 
groom;  Ralph  Walsh,  Skouras  Theatre  ex- 
ecutive, and  Lou  S.  Hart,  director  of  pub- 
licity at  the  Academy.  The  bride  is  a 
former  show  girl.  Corum  has  been  asso- 
ciated with  the  Brothers  Skouras  for  a  num- 
ber of  years  and  is  known  as  an  enterpris- 
ing showman. 

V 

FRED  SARGENT,  Prudential  manager  at 
the  Bayshore  Theatre,  Bayshore,  L.  I.,  has 
severed  his  connection  with  the  circuit. 

V 

E.  P.  COOK  has  taken  over  his  partner's 
interest  in  the  Wieting  Theatre,  Toledo, 
Iowa. 

V 

R.  E.  ARCHIBALD,  manager  of  the 
newly  opened  Babcock  Theatre,  Billings, 
Mont.,  has  named  W.  H.  "Spec"  McDonald 
as  assistant  manager. 

V 

JEAN  BASS  is  again  in  charge  of  the 
Nicalee  Theatre,  Cuba,  Mo.,  following  the 
withdrawal  of  T.  F.  Miller,  former  manager. 
V 

COPE  FORBES  will  continue  as  manager 
of  the  Fox  Theatre  Beatrice,  Neb.,  follow- 
ing acquisition  of  this  theatre  by  the 
Skouras  interests. 

V 

SOL  SHULKIN  has  reopened  the  World 
Theatre,  Sioux  City,  Iowa,  and  will  operate 
under  a  policy  of  a  dime  admission  at  any 
old  time. 

V 

B.  B.  GROBE  is  remfiodeling  the  Royal 
Theatre,  B  ayard,  Neb.  New  sound  equip- 
ment will  be  installed. 

V 

FLOYD  DAVIS  has  succeeded  C.  W. 
Anderson  as  manager  of  the  Fox-Rex  The- 
atre, Clay  Center,  Kans.,',Anderson  having 
been  transferred  to  Topeka. 

v     m$  ••'  j 

ED.  C.  DART  has  taken  over  his  partner's 
interest  in  the  Delphus  Theatre,  Galena, 
Kans.,  and  will  close  the  house.  '  He  will 
continue  to  operate  the  Maywood.  - 

L.  M.  BRUMMETT  is  in  charge  of  the 
Regent  and  Zimm  Theatres,  pending  Man- 
ager Campbell's  recovery  from  an  attack  of 
illness. 

V 

AL  ROSENBERG  has  received  all  right, 
title  and  interest  in  the  lease  of  the  Liberty 
Theatre.  The  house  was  recently  sold  to 
Rosenberg  and  Al  Finkelstein  for  $34,000  at 
a  receivers  sale.  Tom  Olson  will  continue 
as  manager. 

V 

TED  WILSON  has  taken  over  the  man- 
agement of  the  Royal  Theatre,  Cashmere, 
Wash. 

V 

CARL  P.  ROSE  has  assumed  his  new 
duties  as  manager  of  Publix  interests  at 
Kearney,  Neb. 

V 

A.  G.  PECCHIA,  owner  of  the  Eatonville 
Eatonville,  Wash.,  is  expected  back  from 
a  European  trip  with  a  newly  acquired  bride, 
according  to  information  from  his  home 
town  friends. 

V 

PETER  J.  WELCH,  receiver  for  the 
Pelican  Theatre  Corporation,  Klannath 
Falls,  Ore.,  has  announced  closing  of  the 
Pelican  Theatre  there  for  an  indefinite 
period. 


68 


MOTION    PICTURE  HERALD 


April    16,  193? 


IT  REALLY  HAPPENED! 


B  y 

ROY  HUFFORD 


This  production 
came  along  at  the 
right  moment.  In 
fact,  many  a  patron 
developed  the  no- 
tion that  it  had 
something  to  do 
with  the  Washington 
Bicentennial  Cele- 
bration. So  don't 
get  mad  if  you  get 
questions  like  this 
when  you  play  it. 
It's  all  in  a  day's 
work. 


NO  THE  "HATCHET  MAN  " 

is  not  a  picture  about 
Washington!  \ 


MANY  NOVEL  STUNTS 
USED  BY  BRODIE  TO 
SELL  AVIATION  FILM 

Many  excellent  selling  angles  were  used 
to  put  over  "Hell  Divers"  in  a  campaign 
made  by  Ellis  Brodie,  manager  of  the  Para- 
mount Theatre,  Haverhill,  Mass.,  consisting 
of  a  newspaper  tie-up,  novel  front,  airplane 
bally  and  other  productive  effort. 


After  many  attempts  in  the  past  to  crash 
a  hardboiled  local  newspaper,  Brodie  finally 
succeeded  in  tying  up  for  a  classified  page 
gag,  whereby  single  letters  placed  in 
brackets  in  various  ads  were  assembled  by 
readers  and  formed  into  a  sentence  pertain- 
ing to  the  picture.  This  was  run  on  a 
Wednesday  and  Thursday  prior  to  opening 
and  winners  were  announced  on  the  follow- 
ing Saturday,  or  opening  day.  The  classified 
manager  was  so  gratified  with  the  response 
that  he  will  undoubtedly  look  with  favor  on 
another  move  along  the  same  lines  in  the 
near  future. 

The  lobby  was  decorated  10  days  in  ad- 
vance with  a  large  40  by  9  rubber  tire  which 
was  promoted  from  a  local  dealer.  Copy 
stated  that  it  was  the  same  size  used  by 
the  U.  S.  bombing  planes  in  the  picture. 
The  display  was  further  set  off  by  placing 
an  airplane  propeller  at  base  of  stand  and 
a  model  dirigible  above. 

The  local  Navy  recruiting  station  was 


also  contacted  and  permission  secured  to 
use  "A"  boards  in  a  choice  location  for  the 
regular  one-sheets  which  stated  that  the 
picture  has  been  made  with  the  cooperation 
of  the  U.  S.  Navy  Department.  The  local 
recruiting  officer  also  aided  in  planting  a 
reader  in  the  newspaper  in  reference  to  four 
local  boys  who  were  aboard  the  U.S.S.  Sar- 
atoga and  others  who  had  been  assigned  to 
battleships. 

One  of  the  accompanying  photos  will  con- 
vey a  fair  idea  of  the  false  front  made  out 
of  compo-board.  The  background  was 
painted  a  vivid  yellow  and  lettering  was  all 
done  in  bright  purple  and  orange.  About  25 
cutouts  of  airplanes,  made  by  the  house  sign 
artist,  were  hung  around  the  outside  edge 
of  the  marquee.  The  photo  shows  the  cutout 
letters  of  title  over  entrance  and  cutout 
heads  of  stars  at  either  side. 

While  complete  plans  for  an  airplane  bally 
did  not  fully  materialize  on  account  of  a 
severe  snowstorm  that  left  two  feet  of  snow 
over  the  local  airport,  permission  was 
grudgingly  obtained  from  police  authorities 
to  tow  one  of  the  planes  to  the  theatre, 
where  an  usher  was  placed  on  duty  to  pre- 
vent the  curious  from  climbing  all  over  the 
wings  and  into  cockpit.  But  for  the  storm, 
the  plane  would  have  carried  out  the  original 
plan  to  circle  over  the  city,  with  large  siren 
s;oins:  full  blast. 


featured,  and  in  order  to  satiate  a  public 
long  trained  in  the  art  of  exacting  two  pic- 
tures for  the  price  of  one,  the  theatre  was 
lucky  enough  to  have  the  Laurel-Hardy  com- 
edy, "Come  Clean."  Mention  was  given  the 
short  on  marquee  and  space  in  ads  gener- 
ally devoted  to  the  extra  feature  was  used 
for  the  comedy. 

Brodie  certainly  deserves  credit  for  put- 
ting over  a  well  rounded  out  campaign  and 
for  his  success  in  crashing  his  newspaper 
for  that  long  awaited  tie-up. 


STEIN  PROMOTED  TWO 
COSTLESS  DEALS  WITH 
NEIGHBORHOOD  STORES 

Just  to  let  his  fellow  Club  members  know 
that  I.  J.  Stein,  manager  of  the  Broadway 
Theatre,  Astoria,  L.  I.,  is  on  the  job,  we 
can  report  that  he  has  been  active  in  putting 
over  a  couple  of  costless  tie-ups  in  his  neigh- 
borhood. 

On  "Rainbow  Trail"  he  contacted  a  soda 
fountain  proprietor  near  the  theatre  and  sold 
him  on  the  idea  of  paying  for  the  printing, 
distribution  and  mailing  of  10,000  heralds. 
Over  fifty  per  cent  of  the  copy  plugged  the 
picture  and  the  balance  stated  that  the  stub 
would  entitle  the  holder  to  a  five  and  ten 
cent  rebate  on  sodas  and  sundaes  for  the 
current  week.  Stein  also  promoted  a  horse 
for  this  picture  and  had  one  of  the  ushers 
ride  it  around  the  neighborhood.  A  placard 
on  his  back  played  up  theatre,  attraction  and 
playdates. 

His  other  tie-up  was  made  with  the  dis- 
tributors of  Life  Savers  and  resulted  in 
the  promotion  of  six  cases  of  the  confections 
for  give-away  in  envelopes  carrying  copy  for 
"Silent  Witness."  These  were  distributed  in 
the  theatre,  street  and  at  candy  stores. 

It  will  be  seen  that  Stein  is  pursuing  his 
usual  custom  of  promoting  deals  that  will 
produce  free  advertising  and  publicity  for 
his  theatre  and  there  can  be  no  doubt  that 
stunts  of  this  sort  are  decidedly  popular 
these  days.  We'll  tell  you  more  about  this 
Round  Tabler's  work  just  as  soon  as  we 
get  a  further  line  on  his  activities. 


HIGH  SCHOOL  DANCE 
TEAM  HELPED  HOBBS 
WITH  MINUET  STUNT 

Patrons  of  the  Hippodrome  Theatre,  a 
house  at  Pottsville,  Pa.,  managed  by  Her- 
wood  E.  Hobbs,  were  recently  treated  to 
an  added  attraction  that  was  promoted  with- 
out cost  to  the'  house. 

As  a  personal  favor  to  Hobbs  the  local 
High  School  made  arrangements  to  present 
the  School  Minuet  on  the  theatre  stage  as 
a  Washington's  Birthday  attraction.  Fifteen 
students  took  part  in  the  number,  attired  in 
their  own  special  costumes  and  accompanied 
by  their  own  music.  It  was  the  first  time 
the  attraction  had  ever  been  made  public. 

A  neat  little  local  interest  stunt  for  which 
Hobbs  deserves  full  credit  for  promoting, 
in  view  of  the  fact  that  it  did  not  set  the 
theatre  back  one  extra  cent. 


Unlike  the  usual  policy  in  most  sections 
of  New  England,  this  picture  was  single 


Students  Demand  Cut 

Students  of  Colgate  University,  Hamilton, 
N.  Y.,  recently  presented  a  demand  on  local 
theatre  interests  for  a  cut  in  admission  from 
forty  to  twenty-five  cents  on  account  of  hard 
times.  Unless  the  demand  is  met,  the  peti- 
tion stated,  a  resolution  to  boycott  the  the- 
atre. The  local  house  is  on  the  William 
Smalley  circuit  and  is  managed  by  George 
Miller. 


April    16,  1932 

MANY  NOVEL  STUNTS 
FEATURED  "FIREMAN" 
CAMPAIGN  BY  DOUGLAS 

Effective  outdoor  advertising,  attractive 
front  and  lobby  displays,  novelty  advertising 
and  sundry  other  stunts  combined  to  put 
over  an  excellent  campaign  on  "Fireman, 
Save  My  Child"  for  Roland  Douglas,  man- 
ager of  the  RKO 
Orpheum  Theatre, 
Sioux  City,  Iowa. 
Incidentally,  the 
popular  use  of  fire 
apparatus  was 
shelved  in  this  case 
for  reason  that  the 
local  department 
had  just  finished  a 
big  ballyhoo  for  the 
unemployment  fund 
and  therefore  likely 
to  prove  a  dud  as 
a  stunt  for  the  pic- 
ture. 

Outdoor  advertis- 
ing included  the 
posting  of  ten  24- 
sheets,  with  special 
streamer  date  run- 
ning across  the  top 
instead  of  bottom, 
nine  days  in  ad- 
vance ;  use  of  50 
3-sheets  on  special 
poster  boards  in 
choice  location  throughout  city ;  the  placing 
of  a  large  cloth  banner  on  building  being 
demolished  in  main  portion  of  city,  and  win- 
dow panels  in  100  prominent  downtown 
stores. 

You  will  note  by  one  of  the  accompany- 
ing photos  that  something  decidedly  differ- 
ent in  fronts  was  used.  Those  large  cutouts 
of  Brown  at  either  side  were  covered  with 
real  trousers,  coats  and  vests  and  the  inno- 
vation caused  much  comment.  Even  the 
horses'  heads  in  the  center  of  this  display 
were  made  particularly  effective  through  use 
of  a  shadow  box  with  black  velvet  back- 
ground. 

For  an  advance  lobby  display  a  large 
frame  box  measuring  12  by  14  was  used  in 
a  spot  by  the  stairway  where  it  attracted 
attention  from  every  one  who  came  inside 
the  theatre.  Catchy  copy  surrounded  a  large, 
special  cutout  of  Brown,  with  fireman  hat 
on  head  and  his  mouth  wide  open.  Three 
3-sheets  painted  blood  red,  with  large  heads 
of  Brown  taken  from  poster  3-sheet,  but 
touched  up  with  paint  to  resemble  an  oil 
painting,  were  placed  in  the  outer  lobby. 

Barrel  displays,  such  as  described  in  this 
department  some  time  ago  and  illustrated 
in  the  small  photo  here,  were  used  to  ex- 
cellent effect  out  on  the  sidewalk  in  front 
of  theatre.  Each  barrel  had  a  large  head 
of  Brown  on  the  pole,  which  was  made  to 
revolve  by  use  of  small  motor  inside  the 
barrel.  Later  on  the  barrels  were  taken  in- 
side the  lobby.  This  display  attracted  a 
great  deal  of  attention. 

Another  stunt  used  in  connection  with  this 
picture  and  one  that  can  be  put  into  effect 
on  any  occasion,  was  a  tie-up  with  the  "Cor- 
rect Time  Service."  Through  this  arrange- 
ment, every  sixth  person  calling  for  cor- 
rect time  was  given  a  plug  on  the  current 
show.  Since  there  is  an  average  of  about 
2,300  calls  per  day,  it  meant  that  over  380 
people  received  daily  notice  on  the  picture. 

The  ranks  of  local  unemployed  furnished 
two  men  who  took  part  in  a  street  ballyhoo. 


MOTION    PICTURE    HERALD  69 


WINNING  PATRONS  THROUGH  THEIR  STOMACHS! 


That  old  established  custom  of  capturing  affections  by  catering  to  the  stomach  is 
being  practiced  to  excellent  results  by  Carl  H.  Miller,  manager  of  the  West  Coast 
Theatre,  San  Bernardino,  Calif.  Coffee  and  pastry  are  served  daily  except  Saturdays, 
Sundays  and  Holidays  at  no  expense  to  theatre  but  two  hours'  time  for  the  girl  attend- 
ant. An  average  of  250  people  per  day  are  taking  advantage  of  the  free  eats. 


Both  were  dressed  in  rubber  coats  on  which 
was  painted  title  and  name  of  theatre.  Old- 
time  fireman  hats  topped  off  the  costume. 
They  worked  the  department  stores,  cafe- 
terias, boxing  matches,  factories  and  other 
points  where  good  circulation  could  be  se- 
cured for  hand  bills.  The  fact  that  pub- 
licity was  given  to  their  former  connection 
with  the  mayor's  office  brought  word-of- 
mouth  publicity.  Three  other  men,  each 
with  a  red  axe,  were  used  to  keep  the  people 
in  line  at  the  box  office. 


m 


HE  S   A   DING  DONG  DAD Y   JOE  E  BROWN 
RIOT   OF   FUN  "FIREMAN   SAVE  MY  CHILD 
R A  PATHE  NEWS   LINDBERGH  BABY  KIDNAP 

IWMMI»W«IWIMMiaMI^^ 


For  short  notice  it  appears  that  Douglas 
and  his  crew  put  over  a  fine  campaign.  As 
he  states,  a  fellow  can't  arrange  a  million 
stunts  in  a  few  days  and  his  town  is  one 
that  will  not  stand  for  too  much  sensational 
publicity  on  pictures. 


SELECT  CANVASSED 
BY  O'DONNELL  WHEN 
PLUGGING  NEW  FILM 

As  one  means  of  publicizing  "Broken  Lul- 
laby," J.  K.  O'Donnell,  manager  of  the 
Haines  Theatre,  Waterville,  Me.,  sent  out 
letters  to  the  intellectual  element  in  his  town. 
The  list  included  professors  of  a  nearby  col- 
lege and  all  High  School  teachers.  Descrip- 
tion of  the  picture  was  brief  but  poignant. 

Other  effort  included  advance  telephone 
calls ;  a  street  bally  of  nine  boys  carrying 
placards  on  opening  day ;  a  window  dis- 
play of  war  relics,  and  a  lobby  display  of 
guns,  helmets,  sabers  and  flags. 

This  is  the  first  flash  we've  had  from 
Waterville  in  quite  some  time  and  it's  grati- 
fying to  know  that  O'Donnell  is  still  hitting 
the  old  ball. 


Hot  Weather  Recipes! 

Forthcoming  issues  of  this  department 
will  carry  many  interesting  stories  relative 
to  the  boosting  of  box-office  receipts  during 
the  summer  months.  One  of  these  articles 
is  a  pip  of  a  yarn  from  that  well-known 
showman,  Frank  Whitbeck,  and  there  will 
be  many  more  from  equally  prominent  the- 
atre and  advertising  executives.  Help  the 
good  work  along  by  sending  in  your  remedy. 


The  Stars  Bring  You 

Success!     Stars'  pictures  on  our  programs 

bring  patrons  to  your  theatre  when  other  devices  fail. 
Get  attention  to  your  attractions  in  the  patron's  home. 
Use  as  handbills  or  mailings;  pass  them  out  with  tickets; 
and  see  your  B.  O.  build  up  fast.  Pick  any  star  you 
want.  Change  weekly  or  keep  same  one.  Weekly  pro- 
grams printed  with  coming  attractions  on  fine  glossy 
paper,  colored  or  white,  in  art  borders  of  different 
color;  quality  job  throughout.  Write  for  samples  and 
astonishingly  low  prices. 

™e  JHCWMAS^f  •■  «" 

t)^  1 1  Yale  Avenue 

<P|1  CHICAGO  V™T) 


>  \  <M\  MARLENE      7  \ 


70 


MOTION    PICTURE  HERALD 


April    16,    193  2' 


ALL  RANDFORCE  MEN  NOW  MEMBERS! 


CHARLES  STEINMAN  makes  his  head- 
quarters at  the  Republic  Theatre,  Williams- 
burg, Brooklyn,  and  from  that  point  super- 
vises the  Commodore,  Marcy,  Roebling  and 
Meserole,  all  in  his  district.  He  can  prob- 
ably be  classed  as  the  veteran  of  the  Rand- 
force  circuit,  having  put  in  many  years  in 
this  game.  Charlie  at  one  time  acted  as 
general  manager  for  William  Brandt,  of 
Brandt  Bros.,  and  his  wide  experience  as  a 
showman  also  includes  the  handling  of 
vaudeville.  He  has  a  most  likable  person- 
ality and  is  well  thought  of  throughout  the 
trade. 

 Wear  Your  Club  Pin!  !  !  

HARRY  DAVEY  is  another  supervisor 
and  he  holds  forth  at  the  Ridgewood 
Theatre,  Myrtle  Avenue,  Brooklyn.  In  addi- 
tion to  managing  the  Ridgewood  he  looks 
after  the  affairs  of  all  Randforce  houses  in 
the  sections  of  Ridgewood  and  Richmond 
Hill.  He  is  also  an  experienced  showman, 
having  acted  as  manager  of  the  Strand 
Theatre,  New  York  City,  and  as  general 
manager  of  the  former  Calderone  Circuit, 
Long  Island.  He  was  also  with  the  Irving 
Theatre  Corporation  as  general  manager  and 
prior  to  taking  his  present  post  was  super- 
visor for  Fox  on  Long  Island.  As  a  side 
line  he  acts  as  vice  president  of  the  Lion's 
Club,  Richmond  Hill. 

 Wear  Your  Club  Pin!  !  !  

GEORGE  LANGBART  is  supervisor 
number  three  on  our  list  and  he  hangs  his 
hat  at  the  Carleton  Theatre,  Flatbush  ave- 
nue, from  which  point  he  caters  to  the  ritzy 
Park  Slope  section  of  Brooklyn.  His  terri- 
tory also  takes  in  supervision  of  the  Park- 
side,  Duffield  and  Leader  theatres.  George 
is  a  real  Bug  on  the  subjects  of  Presenta- 
tions and  Service  and  a  strong  supporter  of 
Mrs.  Rita  McGoldrick's  section  in  the  Mo- 
tion Picture  Herald. 

 Wear  Your  Club  Pin!  !  !  

LOUIS  GOLDFARB  manages  the  Kine- 
ma  Theatre  out  on  Pitkin  Avenue,  Brooklyn, 
and  like  most  every  Randforce  man  he,  too, 
is  an  experienced  motion  picture  man.  At 
one  time  in  his  career  he  followed  the  ex- 
change end  of  the  business  and  prior  to 
going  with  Randforce  was  manager  of  the 
Fox  Theatre  at  Corona,  L.  I.  Pitkin  avenue, 
his  location  in  Brownsville,  is  one  of  the 
busiest  thoroughfares  in  the  city  of  Brook- 
lyn, and  Louis  is  getting  his  share  of  the 
theatre-going  crowds. 

—  Wear  You-  Club  Pin!    !  !  

MURRAY  ALPER  is  the  manager  of  the 
Commodore  Theatre  at  329  Broadway, 
Brooklyn,  and  his  is  one  of  the  busiest  spots 
on  the  Randforce  circuit.  However,  Murray 
is  also  an  able  showman  and  the  handling  of 
big  crowds  doesn't  faze  him  at  all.  He 
recently  became  the  proud  and  doting  father 
of  a  baby  boy  and  maybe  that  will  explain 
why  he  has  always  been  a  nut  on  putting 
over  Baby  Contests.  Okay,  Murray,  keep 
up  the  good  work. 

 Wear  Your  Club  Pin!  !  !  

HARRY  WACHTEL  manages  the  Ri- 
viera Theatre  on  St.  Johns  Place,  Brooklyn, 
and  this  Randforce  man  is  located  near 
Monty  MacLevy's  neighborhood.  Both  he 
and  MacLevy  are  located  in  a  section  of  the 
city  that  will  bring  out  the  fighting  qualities 
of  any  showman.  They're  flanked  on  all 
sides  with  stiff  competition  and  good  results 
at  these  houses  rate  some  kind  of  a  medal. 
We're  glad  to  have  Wachtel  with  us  and 
hope  that  he'll  keep  us  informed  on  what's 
going  on  in  show  business  over  in  his  neigh- 
borhood. 


WITH  the  following  list  of  managers  elected 
members    of    this    organization,    it    is  the 
Round  Table  Club's  pleasure  to  report  that 
the  Randforce  Circuit  of  theatre  men  of  Brooklyn 
and  Queens,  N.  Y.,  now  has  one  hundred  per  cent 
representation  in  this  department. 

Formerly  under  the  Fox  banner,  the  forty-odd 
houses  comprising  the  Randforce  Circuit  were 
taken  over  some  time  ago  by  Messrs.  Frisch  and 
Rinzler,  both  well  known  exhibitors  in  the  Metro- 
politan district  and  active  in  the  Fox  theatre  chain 
prior  to  enactment  of  the  decentralization  policy. 
Samuel  Rinzler  was  district  manager  for  Fox  in 
Brooklyn  and  on  Long  Island  and  Louis  Frisch  had 
charge  of  maintenance  of  all  Long  Island  houses. 
Frisch  now  holds  the  office  of  president  and  Rinz- 
ler is  vice-president. 

Supervisors  include  Erwin  Gold,  Bensonhurst; 
Sidney  P.  Levine,  East  New  York;  George  Langbart, 
Park  Slope  section;  Charles  Steinman,  Williams- 
burg; Harry  Davies,  Ridgewood  and  Queens; 
George  Davis,  Brownsville,  and  Monty  MacLevy, 
who  in  addition  to  acting  as  publicity  supervisor 
for  the  entire  circuit,  has  charge  of  the  Savoy 
Theatre,  Brooklyn. 

In  the  booking  department  we  find  Irving  Kaplan 
holding  down  the  job  of  Chief  Booker,  with  Jack 
Birnbaum  acting  as  Booker.  Maintenance  is  in  the 
hands  of  Purchasing  Agent  Irving  Goldstein  and 
the  accounting  department  is  presided  over  by 
David  Newnan,  C.  R.  Stanton  and  R.  Hodes.  Felix 
Charney  superintends  projection. 

So  there  you  are,  you  fellows  who  have 
yet  to  become  a  member  of  the  fastest 
growing  organization  of  showmen  in  the 
whole  world.  Why  put  it  off  any  longer? 
C'mon  in  and  let's  make  it  UNANIMOUS! 
It  won't  cost  you  a  nickel  to  join  and  your 
membership  entails  no  responsibility  other 
than  lending  a  helping  hand  to  your 
brother  showmen.  Surely,  that's  a  worthy 
cause.  There's  an  application  below.  Sign 
it  and  send  it  in  NOW!  Thanks.  "Chick." 


HERE'S  THE  BLANK 

APPLICATION  FOR 
MEMBERSHIP 

MANAGERS'  ROUND 
TABLE  CLUB 

Hey,  "Chick": 

Please  enroll  me  in  the  Club  and 
send  me  my  framed  certificate. 

Name    . 

Position   

Theatre  :  

Address   

City  

State   

(Mail  to  Managers'  Round  Table  Club, 
1790  Broadway,  New  York) 


SAM  FRIED  also  has  the  distinction  of 
being  ranked  as  a  veteran  in  the  art  of  show- 
business  and  he  holds  forth  at  the  Parthenon 
Theatre,  Wyckoff  avenue,  Brooklyn.  Before 
joining  Randforce,  Fried  at  one  time  held  an 
executive  post  with  the  Jolson  Theatres  in 
New  England  and  some  of  his  past  posts 
took  him  to  theatres  in  Boston,  Staunton 
and  Summerville,  Mass.  Fried's  likeable 
personality  is  one  of  his  assets  in  this  game 
and  has  been  a  help  putting  over  many  a 
tie-up  with  newspapers,  etc.  He  recently 
engineered  a  big  campaign  on  "Fireman,"  of 
which  we  may  have  more  to  write  about  in 
the  future. 

 Wear  Your  Club  Pin!  !  !  

HERBERT  MARK  is  in  charge  of  the 
Supreme  Theatre,  a  Randforce  house  on 
Livonia  avenue,  Brooklyn,  and  he's  another 
of  the  gang  to  be  introduced  to  the  big 
army  of  showmen  in  this  organization. 
Herb  operates  on  a  straight  picture  policy 
and  displays  the  usual  Randforce  aggressive- 
ness when  it  comes  to  putting  over  shows. 
Prior  to  taking  his  present  post  he  managed 
the  Terminal  and  Cross  Bay  theatres  for  the 
Fox  circuit. 

 Wear  Your  Club  Pin!  !  !—  ■ 

LOUIS  SCHNITZER  manages  the  Ben- 
son Theatre,  a  Randforce  house  in  the 
Bensonhurst  section  of  Brooklyn,  which 
brings  him  in  contact  with  Supervisor  Erwin 
Gold.  Lou  is  another  one  of  the  newcomers 
to  the  circuit  and  we're  glad  to  introduce 
him  to  the  rest  of  the  fellows  in  this  Club. 
Next  time  you  see  Eddie  Schnitzer,  of  the 
Fox  Exchange,  give  him  our  regards,  Lou, 
and  keep  up  the  good  work  in  the  business 
of  selling  shows. 

 Wear  Your  Club  Pin!  !  !  

W.  L.  NOLAN,  known  among  his  friends 
as  "Wally,"  is  the  manager  of  the  Maspeth 
Theatre,  Maspeth,  Long  Island.  He's 
another  Randforce  man  with  a  wealth  of 
experience  in  this  game  to  his  credit,  having 
served  with  Loew,  RKO,  Publix  and  the 
A.  H.  Schwartz  Century  Circuit  of  Brook- 
lyn. He's  quite  a  hunk  of  a  man,  is  "Wally," 
standing  over  six  feet  in  his  stockings,  and 
all  his  energy  goes  into  the  business  of  sell- 
ing shows.  We  are  glad  to  welcome  him 
into  this  Club. 

 Wear  Your  Club  Pin!  !  !  

JOSEPH  HANLEY  is  skipper  of  the 
Colonial  Theatre,  a  large  house  located  in 
the  Broadway  section  of  Brooklyn.  He's 
another  veteran  showman  in  line  for  intro- 
duction to  his  many  fellow  Club  members 
and  now  that  he's  with  us  we'll  be  looking 
for  some  news  from  his  section  of  the  big 
borough.  George  is  a  former  member  of 
the  A.  H.  Schwartz  Century  Circuit  and 
prior  to  that  connection  worked  with  Eddie 
Hyman  at  the  Brooklyn  Strand  Theatre, 
where  he  helped  his  boss  put  over  many  a 
stunt  that  received  mention  in  trade  paper 
exploitation  articles.  There's  no  doubt  but 
that  he  knows  his  way  'round  theatres  and 
we're  mighty  glad  to  welcome  him  as  a 
member  of  this  organization.  You'll  hear 
more  about  Hanley  in  the  future. 
 Wear  Your  Club  Pin!  !  !  

BEN  REISNER'S  name  completes  the 
list  of  new  Club  members  from  Randforce 
ranks  and  he  manages  the  Carroll  Theatre 
on  Utica  avenue,  Brooklyn.  We're  sorry  we 
haven't  room  for  the  reprinting  of  a  fable 
he  sent  in,  which  packs  a  wallop  in  its  moral. 
More  about  this  at  another  time.  Right  now 
we're  concerned  with  getting  Ben  introduced 
to  his  host  of  fellow  showmen  and  with  the 
show  tips  that  he  and  his  brother  managers 
intend  to  contribute  to  this  department.  Let 
'em  come  along,  boys. 


April    16,    193  2 


MOTION    PICTURE  HERALD 


71 


'"I"' 

lllilili 


MUSIC  AND  TALENT 


i  ill1 1 
In  , ''I 


iliiiiiiiiiiii;i 


INCREASE  OF  STAGE  SHOWS  IN  THE 
COUNTRY  IS  SEEN  BY  JOSEPH  WEBER 


Occasional  Name 
Acts  Successful 


RON  BAGGOTT  &  DON  MOORE 


Due  to  the  success  of  the  tabloid  "Girl 
Crazy"  and  Ted  Lewis  and  his  stage  show 
at  the  Indiana,  B.  V.  Sturdivant,  zone  man- 
ager for  Publix  in  Indianapolis,  has  come 
to  the  conclusion,  he  says,  that  while  there 
is  not  a  market  for  stage  shows  every  week 
in  Indianapolis,  the  public  will  pay  for  de 
luxe  shows  at  intervals  of  two  or  three 
weeks. 

As  a  result  the  Indiana  has  booked  such 
shows  as  Bill  Robinson's  "Hot  for  Harlem," 
"The  Carnal  Quarter  Hour,"  The  Mills 
Brothers  and  Guy  Lombardo  and  his  Or- 
chestra to  appear  at  intervals  of  two  and 
three  weeks. 

Sturdivant  said  that  the  plan  of  booking 
"name"  shows  at  intervals  offered  a  solution 
for  the  theatre  in  the  cities  that  have  trouble 
with  either  a  regular  stage  show  policy  or 
an  all-film  policy.  This  plan,  he  said,  gives 
the  public  a  chance  to  recuperate  before  an- 
other show  is  presented  and  gives  the  the- 
atre a  chance  to  reach  more  people  with 
the  trailer  for  the  following  attraction.  The 
Indiana  sets  an  admission  top  of  65  cents 
for  the  stage  show  performances  and  SO 
cents  for  the  all-film  policy. 


Warner  May  Extend  De  Luxe 
Showing  of  Stage  Musicals 

Warners  is  following  the  lead  of  Publix 
and  Balaban  &  Katz  in  Chicago,  showing 
an  abbreviated  version  of  the  musical  com- 
edy, "Follow  Thru,"  at  the  Mastbaum  in 
Philadelphia  this  week.  The  Warner  Art- 
ists Bureau  is  behind  the  idea,  which,  if 
successful,  will  be  adopted  in  other  de  luxe 
houses  of  the  circuit. 

George  White,  "Scandals"  producer,  has 
been  conferring  with  William  Goldman, 
general  manager  for  Stanley- Warner  in  the 
Philadelphia  territory.  White,  interested  in 
the  idea,  may  work  on  the  preparation  of 
short  versions  of  "Flying  High,"  "The  Vag- 
abond King,"  "Hit  the  Deck,"  "Desert 
Song,"  "Three's  a  Crowd,"  and  others  as 
probabilities  at  the  Mastbaum. 


Cody  Plans  Stage  Tour 

Bill  Cody,  western  player  for  Monogram 
on  the  Coast,  will  leave  on  a  personal  ap- 
pearance tour  of  the  southern  states  upon 
the  completion  of  his  current  film. 


Screen  Players  on  Stage 

Julia  Hanley,  Sharon  Lynn,  James  Elli- 
son, screen  players,  will  play  in  "I  Love  an 
Actress,"  at  the  Pasadena  Community  Play- 
house, during  the  week  of  April  23. 


Here  is  a  team  of  organists  who  have 
taken  the  organ  and  given  it  an  entirely 
new  and  spectacular  renaissance. 

They  are  featured  at  the  RKO  Downtown 
theatre,  Detroit,  and  are  the  only  "live" 
talent  on  the  theatre's  programs.  They're 
"selling"  themselves,  more  so  even  than 
the  organ,  and  from  all  reports  are  putting 
it  over  in  great  style. 

Incidentally  we  will  get  a  more  conclu- 
sive story  from  the  "boys"  and  print  it  in 
an  early  issue.   Look  for  it. 


Crawford  Air  Time  Cut 

Jesse  Crawford,  for  many  years  organist 
at  the  New  York  Paramount,  will  in  the 
future  broadcast  on  Sunday  nights  only  over 
a  National  Broadcasting  Company-WEAF 
network.  He  was  formerly  heard  six  times 
a  week. 


Composes  for  Comedy 

Bernie  Grossman,  Broadway  composer, 
has  completed  seven  new  songs,  in  collabora- 
tion with  Dave  Silverstein,  for  the  current 
Mack  Sennett  short  on  the  Coast,  "Hatta 
Marri,"  featuring  Harry  Gribbon,  Babe 
Kane. 


Colleen  Moore  On  Stage 

Colleen  Moore  and  her  "Church  Mouse," 
company  opens  at  the  El  Capitan  theatre  in 
Hollywood  on  April  17.  In  the  cast  are 
Jameson  Thomas,  Helene  Millard,  Cyril 
Chadwick,  Russell  Fillmore,  Charles  Camp- 
bell. 


Head  of  American  Musicians' 
Association  Bases  Belief  on 
Increase  in  Number  of  Mu- 
sicians   Employed  Recently 

An  increase  of  stage  shows  throughout 
the  country  was  indicated  by  Joseph  N. 
Weber,  president  of  the  American  Federa- 
tion of  Musicians,  in  his  assertion,  in  Kan- 
sas City  last  week,  that  there  has  been  a 
great  increase  in  the  number  of  musicians 
employed  by  theatres  in  recent  months. 

He  said  he  believed  economic  conditions 
were  showing  a  remarkable  improvement 
over  last  year  and  cited  figures  regarding 
employment  of  orchestras  in  theatres  to  bear 
him  out.  In  1931,  he  said,  there  were  2,500 
musicians  employed  in  theatres  throughout 
the  country,  while  this  year  there  are  some 
7,000.  These  figures,  of  course,  apply  only 
to  members  of  units  affiliated  with  the  Amer- 
ican Federation,  but  in  addition  there  is  a 
small  percentage  of  unaffiliated  musicians 
employed. 

The  Federation  executives  said  the  come- 
back by  musicians  is  due  largely  to  the 
growth  of  stage  presentations.  The  Federa- 
tion's campaign  against  "canned  music"  in 
picture  houses  is  continuing,  he  declared, 
although  not  as  aggressively  as  in  the  past. 
Coupons  expressing  the  signer's  desire  for 
orchestra  music  are  still  being  received  at 
Federation  offices.  The  American  Federa- 
tion has  4,000,000  members,  he  said. 

Weber,  accompanied  by  Mrs.  Weber,  ar- 
rived in  Kansas  City  from  Cedar  Rapids, 
la.,  where  he  was  the  principal  speaker  at 
the  Midwest  Conference  of  musicians'  as- 
sociations, held  April  3  and  4.  While  here 
he  conferred  with  members  of  Local  No.  34, 
Kansas  City  Musicians'  Association.  He  also 
visited  St.  Louis  and  Cincinnati  before  re- 
turning to  New  York  headquarters. 


RKO  "Theatre  of  the  Air"  Is 
Discontinued  After  3  Years 

The  RKO  "Theatre  of  the  Air,"  radio 
hour  of  the  Radio-Keith-Orpheum  Corpora- 
tion, broadcast  its  final  program  on  Friday 
evening,  April  8,  over  WEAF  and  a  Na- 
tional Broadcasting  Company  network. 

The  program  has  been  discontinued  after 
three  years  of  regular  weekly  programs,  dur- 
ing which  numerous  vaudeville  and  film 
stars  were  featured.  Miss  Fanny  Hurst, 
author  of  "Symphony  of  Six  Million,"  spoke 
at  the  final  broadcast. 


Bowes  Signs  Baritone  for  Air 

Tom  McLaughlin,  22-year-old  baritone, 
has  been  added  to  the  Major  Bowes  Capitol 
theatre  radio  program  as  featured  artist 
over  the  NBC  network. 


72 


MOTION    PICTURE  HERALD 


April    16,  1932 


STAGE  SUCWS 


Baltimore  Keith 

Week  ending  April  2 

The  program  opened  with  Vaughn  De  Leath 
singing  from  the  wings.  She  was  discovered 
before  the  microphone  in  the  center  of  the 
stage  with  a  piano  and  man  pianist.  She  offered 
a  cycle  of  songs  including  "I  Love  the  Rain," 
"I  Don't  Know  Why  I  Love  You  But  I  Do," 
"Good  Night  Sweetheart,"  "Pale  Moon  Shin- 
ing," "Carolina  Moon,"  with  whistling  like 
Downey,  then  other  songs  in  the  style  of  Bing 
Crosby,  Kate  Smith,  and  so  on.  She  gave  a 
medley  of  songs  as  an  encore. 

Next  came  Murray  and  Dexter,  with  comedy 
dialogue,  songs  and  hokum,  but  slow  moving. 
Russ  Columbo  followed  with  a  cycle  of  songs 
before  a  microphone,  assisted  by  Con  Conrad 
at  the  piano  for  some  numbers  and  pit  orches- 
tra for  others.  His  songs  included  "I  Can't 
Forget  the  Night  I  Met  You,"  "I'm  Sorry, 
Dear,"  "The  Song  Is  Ended,"  "All  of  Me," 
"Time  On  My  Hands."  For  encore  he  did  a 
violin  solo.  His  stage  personality  is  cold. 


Detroit  Hollywood 

Week  (split)  ending  April  6 

Eddie  Loughton  introduced  Bobbie  Brooke, 
soprano,  as  the  "  California  Nightingale." 
She  wound  a  petulant  voice  about  "Sweet- 
hearts," from  Maytime ;  "Indian  Love  Call," 
from  Rose  Marie,  and  "My  Hero,"  from  the 
Chocolate  Soldier.  The  Merrymakers,  Holly- 
wood stage  orchestra,  followed  with  "Stop  the 
Moon."  Interpolations  by  voice,  trombone,  vio- 
lin, piano  and  clarinet  and  monkey  motions  by 
Eddie  Loughton  helped  to  put  this  number  over. 
Dick  Henderson,  billed  as  the  international 
comedian,  breezed  through  a  Scotch  monologue, 
passing  up  the  heavy  Lauder  accent.  He  bur- 
lesqued a  couple  of  popular  songs,  including 
"Tiptoe  Through  the  Tulips,"  and  handed  out 
Limey  music  hall  and  pub  stories.  The  house 
went  strong  for  Henderson. 

Betty  Jane  Cooper  and  the  Lathrop  Brothers 
was  the  class  act  of  this  bill.  Betty  Jane  is  a 
fair  acrobatic  dancer.  The  act  opens  with  two 
of  the  Lathrop  Brothers  on  the  stage  starting 
to  sing  "Sweet  and  Lovely."  Betty  Jane  inter- 
rupts the  song  and  declares  that  she  was  sent 
on  the  stage  to  sing  a  song  the  name  of  which 
she  has  forgotten.  She  tries  several  and  with 
each  trial  removes  an  article  of  clothing — old 
burly  stuff.  She  finally  gets  into  a  heavy  tap. 
One  of  the  Lathrop  Brothers  does  what  appears 
to  be  a  difficult  jumping  split,  landing  with 
great  force  on  the  stage.  The  other  two,  paired, 
go  through  a  strutting  style  of  tap  that  needs 
no  apologies. 


Portland  Fox  Paramount 

Week  ending  April  7 

Arthur  (Pat)  West,  with  his  225  pounds,  re- 
turned to  Portland  as  master  of  ceremonies 
with  Fanchon  &  Marco's  "Gobs  of  Joy  in  Ber- 
muda." 

The  snappy  stage  show  opened  with  a  blues 
song,  enhanced  by  the  graceful  ensemble  of 
sunkist  beauties  and  a  group  of  youthful  fun- 
sters. The  "Beautiful  Lady"  chorus  was  well 
costumed  and  the  jovial  Pat  West,  with  his 
diminutive  donkey  drawing  a  dog  cart,  were 
at  all  times  in  front  and  center. 

Lee  and  Port  proved  to  be  exceptional  com- 
edy dancers.  Padro  put  over  a  sheaf  of  card 
tricks  in  an  expert  manner. 

Elmer  Heiiing,  the  singing  sailor,  has  a  re- 
markable voice  and  used  it  admirably  in  se- 
lected song  numbers.  Even  "Pat"  himself  put 
on  a  song  parody  to  good  advantage. 

Rose  Marie  Carter  and  Myrna  Modie  com- 
plete a  strong  stage  cast. 

Del  Milne  and  his  Paramountiers  provided 
the  instrumental  music. 


New  Orleans  Saenger 

Week  ending  April  6 

Carmine  di  Giovanni  scores  again  in  his 
fourth  successive  week  at  the  Saenger.  This 
week  the  Metropolitan  grand  opera  tenor  sings 
from  "Rigoletto"  during  the  orchestra  overture 
by  Lou  Forbes  and  the  grand  orchestra,  a 
clever  and  interesting  musical  melange  this 
week.  Charlotte  Murrie  is  also  featured  with 
this  group.  Herbie  offers  his  last  songfest  be- 
fore finishing  an  engagement  at  the  Saenger 
that  has  lasted  over  two  years. 


San  Antonio  Sadler's 

Half  week  ending  April  9 

The  concert  orchestra  under  the  direction  of 
Eddie  See  started  off  the  three  new  vaudeville 
acts  which  were  highly  entertaining  as  well  as 
talented. 

Strongheart,  the  canine  of  motion  pictures, 
was  put  through  some  clever  and  fancy  tricks 
by  Ruton,  the  master  dog  trainer. 

Roscoe  (Nig)  Allen,  dressed  as  the  old- 
time  parson,  came  out  with  some  comic 
dialogue  and  songs  of  a  revival  nature  that  made 
a  decided  hit  with  the  tent  show  auditors. 

The  two  Ciska  Sisters  were  on  next  and 
did  two  tap  dance  turns  that  went  over  great. 
These  pretty  girls  are  only  amateurs  but  they 
know  their  steps. 


UP  AND  DOWN 
THE  ALLEY 


HELLO  EVERYBODY! 

The    new    firm    of    Keit-Engel,   Inc.,  is 

certainly  the  talk  of  the  whole  music  indus- 
try. .  .  .  Joe  Keit,  formerly  head  of  Remick's, 
now  has  the  controlling  share  of  the  new 
firm,  with  Harry  Engel  and  Harry  Link  the 
other  partners.  .  .  .  Link,  formerly  of  Santly 
Bros.,  enjoys  one  of  the  finest  reputations  in 
the  professional  field  and  has  just  become  a 
partner  in  the  new  firm.  .  .  .  Some  of 
America's  foremost  song  writers  are  repre- 
sented in  the  firm's  new  catalogue,  headed 
with  the  following  songs.  . . .  "When  Lights 
Are  Soft  and  Low,"  by  Arthur  Freed  and 
Peter  Tinturin;  "Roses  Are  Red,  Violets 
Are  Blue,"  by  Sydney  Clare,  Charlie  Tobias 
and  Vincent  Rose;  "Every  Little  Bit  of  Me," 
by  Al  Bryan,  Joe  Young  and  George  W. 
Meyer;  "There's  Romance  in  the  Air,"  by 
Joe  Young,  Carmen  Lombardo  and  George 
W.  Meyer;  and  "One  More  Night  in  Your 
Arms,"  by  Arthur  Jarrett  and  Mickey 
Mickel.  ...  I  might  mention  here  that  any 
one  who  missed  the  formal  opening  of  this 
firm  missed  one  of  the  grandest  parties  in 
the  past  two  years.  .  .  .  Keit  and  the  two 
"Harrys"  did  their  darndest  to  make  every 
one  feel  the  good  old  days  were  back  again, 
and  did  they  succeed?  .  .  .  Well,  I'm  tellin' 
you.  .  .  . 

V 

Potatoes  are  cheaper,  etc.,  and  Lou  Breese 
has  been  playing  that  song  with  a  lot  of 
other  stuff  about  depression  and  love,  etc., 
that  song  writers  turn  out.  .  .  .  And  so  it 
was  recently  announced  that  the  big  shot 
orchestra  leader  of  the  Minneapolis  Minne- 
sota theatre  will  be  married  in  June.  .  .  . 
The  exact  date  hasn't  been  set;  it  probably 
depends  on  the  price  of  potatoes;  .  .  .  but 
the  young  lady  has  been  selected  and  she  is 
Miss  Capitola  Howe,  little  blonde.  Nothing 
is  said  about  her  being  good  looking,  but 
she  is  a  model,  so  we'll  take  that  for  granted. 
.  .  .  Good  luck,  Lou.  .  .  . 

V 

There  is  another  romance  in  the  music 
business,  that  of  Lucille  Tyson  and  Abe 
Glaser.  .  .  .  Lucille  has  been  with  Shapiro, 
Bernstein  for  the  past  eight  years  and  Glaser 
is  the  manager  of  the  "ork"  department  of 
Con  Conrad.  ...  It  was  while  he  was  work- 
ing for  Shapiro,  Bernstein  that  the  romance 
budded  and  bloomed  into  love  .  .  .  you  funny 
thing  (plug).  .  .  . 

LB  seem'  U  ED  DAWSON. 


FREDDY  MACK 

and  his  band 

FEATURED  INDEFINITELY 

at  the 

FOX  THEATRE 

BROOKLYN,  NEW  YORK 


"AL" 

CULLICKSON 

CONCEDED 

(Not  Conceited 

Wisconsin's  Favorite 

Organist! 

Permanently 

Daily 

Featured 

Feature 

WARNER 

WTM  J 

Milwaukee 

Milwaukee 

• 

• 

April    16,  1932 


MOTION    PICTURE  HERALD 


73 


CEGAN  SCLCS 


LARRY  McCANN  (Seattle  Fox-Para- 
mount) is  an  organist  who  is  making  him- 
self very  popular  not  only  with  the  regular 
patrons  of  this  house  but  with  the  many 
students  of  the  nearby  University  of  Wash- 
ington. For  Homecoming  week,  Larry  in- 
corporated in  his  solo  all  the  college  songs 
dear  to  the  hearts  of  the  students.  The  organ 
was  appropriately  draped  with  U.  of  W. 
blankets  and  he  wore  a  yell  king  sweater. 
The  usual  songs,  such  as  "Boola  Boola,"  "Bow 
Down  to  Washington,"  "Collegiate,"  "Sweet- 
heart of  Sigma  Chi,"  "Washington  Fight 
Songs,"  were  sung  by  the  audience  and  Larry 
offered  for  his  finale  his  own  singing  of 
"Betty  Co-Ed." 


ARSENE  SIEGEL  (Detroit  Fisher)  titled 
his  group  "April  Fool."  An  inverted  slide 
and  a  song  without  words  chiefly  character- 
ize the  April  fool  angle.  "Call  Me  Darling" 
and  "Let  Me  Call  You  Sweetheart"  are  first 
played  straight,  and  then  parodied  as  they 
would  be  after  a  year  of  marriage.  The 
other  number  on  the  program  is  "Shine  On, 
Harvest  Moon." 


BERNIE  COWHAM  (New  York  Flush- 
ing Keith)  is  offering  his  community  singing 
songs  in  groups  of  twos  and  threes  now  and, 
though  it  is  just  another  way  of  putting  on 
tunes,  this  one  seems  to  agree  with  the 
patrons.  There  being  no  stop  between  num- 
bers, the  audiences  naturally  get  into  the 
spirit  better  and  sing  even  more  lustily  than 
before.  Bernie  is  still  greeting  them  with  his 
own  inimitable  salute  and  the  RKO  theme 
song  and  this  reviewer  has  yet  to  catch  a 
solo  when  Bernie  doesn't  get  a  great  recep- 
tion when  his  name  is  flashed  on  the  screen. 
Tunes,  featured  this  week,  are  "Carolina 
Moon,"  "Carolina's  Calling  Me,"  "Cut  Down 
the  Old  Pine  Tree,"  special  on  "Apple 
Tree"  and  "Sycamore  Tree."  Bernie  closed 
this  interesting  solo  with  his  own  edition  of 
the  North  Shore  Daily  Journal,  and  gave 
them  the  current  news  and  local  gossip  to 
the  tune,  "Spend  an  Evening  in  Carolina," 
and,  as  usual,  received  a  very  fine  hand. 


LESTER  HUFF  (Indianapolis  Indiana) 
presents  "Old  Fashioned  Movies."  After 
showing  a  group  of  old-time  slides,  the  pro- 
jectionists turn  on  a  sequence  from  one  of 


the  Paramount  Screen  Souvenirs,  "The 
Curse  of  An  Aching  Heart."  The  singer, 
Thurston  Spengler,  in  comic  makeup  starts 
singing  "The  Curse  of  An  Aching  Heart." 
Just  then  the  ushers  start  down  the  aisles 
calling  peanuts  and  popcorn.  This  brings 
one  of  the  biggest  laughs  that  any  organ 
program  has  received  in  some  time  here. 


EGON  DOUGHERTY  (New  York  As- 
toria Triboro)  presented  a  solo  recently  in 
which  he  told  the  audience  that  the  songs 
he  had  chosen  would  make  a  good  film  scen- 
ario and  form  the  plot  for  a  picture.  Clever 
dialogue  and  gags  afforded  this  organist  an  . 
opportunity  to  build  up  a  continuity  for  his 
usual  community  song-fest  that  worked  up 
into  a  most  entertaining  presentation.  Songs 
used  were:  "Kiss  by  Kiss,"  "Love  You 
Funny  Thing,"  "One  of  Us  Was  Wrong," 
"Can't  We  Talk  It  Over,"  and  "Just 
Friends."  A  clever  comedy  angle  was  used 
for  the  closing  number.  It  was  the  song 
"Rhymes,"  with  words  missing  and  to  be 
filled  in  by  the  audience.  A  goodly  amount 
of  applause  was  given  this  popular  organist. 


OVERTURES 


YASHA  BUNCHUK  (New  York  Capi- 
tol), conductor  of  the  Capitol  Grand  Or- 
chestra, has  this  week  compiled  an  overture 
of  selections  of  Irving  Berlin  melodies  with 
special  arrangements  by  Harold  Sturr,  of 
the  Capitol  music  staff.  The  tunes  included 
are  "Say  It  with  Music,"  "He's  a  Devil,"  "All 
Alone,"  "Because  I  Love  You,"  "Blue  Skies," 
"How  About  Me,"  "Puttin'  on  the  Ritz," 
"Some  Sunny  Day"  and  "Soft  Lights  and 
Sweet  Music."  Bunchuk  and  his  aggregation 
of  versatile  musicians  continues  to  be  an 
outstanding  feature  of  this  Broadway  house. 


WALT  ROESNER  (San  Francisco  Fox) 
and  the  Fox  Grand  Orchestra  offered  "Ten- 
der Interludes,"  made  up  of  selections  from 
the  works  of  Victor  Herbert.  The  arrange- 
ment was  a  new  one  and  proved  especially 
pleasing,  many  of  the  selections  being  ones 
seldom  heard.  The  finale  was  especially  well 
received,  the  organ  accompaniment  assist- 
ing in  making  it  unusually  impressive. 
Joaquin  Garay  sang  George  Gershwin's  "Of 
Thee  I  Sing"  in  his  effective  manner. 


HAROLD  RAMSEY  (Dallas  Palace)  and 
his  Modern  Rhythm  Band  even  outdid  them- 
selves over  Ramsey's  opening  of  his  engage- 
ment. Aided  and  abetted  by  an  enormous 
bunny  on  the  stage  curtain  for  atmosphere 
the  orchestra  gave  an  arrangement  of  Ru- 
binstein's "Kamenoi-Ostrow"  with  the  ad- 
dition of  a  background  of  organ  music  by 
Raymond  La  Pere.  The  rhythm  numbers  of 
the  pretentious  program  began  with  "Music 
in  My  Fingers"  and  swung  smoothly  into 
"When  We're  Alone,"  which  featured  a  clari- 
net trio.  Messrs.  Sims,  Hancock  and  Crites 
gave  the  audience  "You're  the  One"  while  a 
brass  trio  and  the  drums  had  their  inning 
also.  "You  Try  Somebody  Else"  with  Pian- 
ist Pem  Davenport  soloing  was  followed  by 
"One  Hour  With  You."  This  is  the  second 
week  of  Ramsey's  highly  successful  baton 
wielding  and  his  popularity  is  attested  by 
the  fact  that  his  part  of  the  program  has 
continued  to  stop  the  show  this  week  as 
well  as. during  practically  every  show  in  his 
initial  week. 


FRED  SCHMITT  (Denver  Denver)  and 
orchestra  took  the  symphonic  arrangement 
of  "Home"  and  played  it  as  several  different 
master  musicians  would  have  played  it. 
First  they  played  the  theme,  then  as  Rach- 
maninoff might  have  directed,  then  as  a 
minuet  by  Paderewski,  as  a  Rhapsody  in 
Blue  by  Gershwin;  the  violins  predominated 
when  played  as  Kreisler  would  have  liked 
it,  and  at  the  end  with  a  military  effect  as 
Sousa  would  have  given  it.  While  this  or- 
chestra maintained  their  usual  high  standard 
of  music  on  this  overture,  it  did  not  prove 
as  popular  as  most  of  their  offerings. 


BENJAMIN  KLASMER  (Baltimore 
Hippodrome)  directed  his  Hippolians 
through  "Overture  1732-1932"  which  in- 
cluded a  medley  of  well  known  patriotic 
songsof  the  United  States.  A  special  film  was 
worked  into  the  offering,  scenes  from  the 
American  Revolution  and  Washington's  life, 
finishing  with  a  large  piece  of  wet  clay  be- 
ing molded  into  a  head,  a  likeness  of  the 
First  President. 


FRED  FEIBEL 

JUNIOR  ORGANIST 

PARAMOUNT  THEATRE 

and 

RADIO  ARTIST 

COLUMBIA    BROADCASTING  SYSTEM 

NEW  YORK  CITY 

Fred  Waring 

Conductor  of  Music 

THE  ROXY  THEATRE 


World's  Largest 
Modern  Orchestra 


74 


MOTION    PICTURE  HERALD 


April     16,  1937 


111! 


TECHNOLOGICAL 


The  BLUEBOOK  Schoo 

By  F.  H.  RICHARDSON 


BLUEBOOK  SCHOOL  QUESTION  NO.  124.— (A)  Describe  a  simple  wet  battery  cell.  (B)  What  is  the  voltage  of 
a  simple  wet  battery  cell?  (C)  How  much  amperage  may  be  obtained  from  a  simple  wet  battery  cell?  (D)  For 
what  use  were  batteries  primarily  intended?  (E)  Which  is  the  primary  and  which  the  negative  of  a  wet  battery 
cell?   (F)  What  is  the  comparative  area  of  the  copper  and  zinc  of  a  wet  battery  cell? 


Answer  to  Question  No.  118 


Blucbook  School  Question  No.  118  was : 
"(A)  What  is  the  candle-power  per  square 
mill i meter  of  the  ordinary  arc  crater  floor? 
(B)  How  may  the  total  light-giving  power 
of  the  crater  floor  of  an  ordinary  arc  be 
computed?  (C)  May  the  square  millimeter 
light-giving  power  of  a  crater  floor  be  ap- 
preciably decreased  by  using  an  oversized 
positive  carbon?" 

The  number  who  "got  by"  on  this  one 
indicates  some  hard  study  and  investigation 
on  the  part  of  a  great  many.  This  is  made 
very  apparent  by  comparing  some  of  the 
answers  received  on  the  last  two  questions, 
with  those  on  this  one. 

Those  coming  under  the  wire  on  118  were 
Lester  Borst,  Evans  and  Rau,  Frank  Du- 
diak  (who  has  again  entered  the  school  after 
an  absence  of  something  like  two  years), 
Barney  Devieth,  G.  E.  Doe,  Bill  Doe  (and 
Another  Doe,  all  of  Chicago),  Henry  Ed- 
wards, Seymour  Carroll,  Pat  O'Brien, 
George  Thompson,  T.  Van  Vaulkenburg,  T. 
L.  Danvol,  Richard  Singleton,  Larry  Tip- 
ton, William  Broadbent,  John  Williams, 
Sam  and  Andrew  Wells,  Mike  McGuire, 
Alonzo  Zerach,  F.  G.  Garrison,  Tom  L. 
Andrews,  P.  E.  Garling,  Tom  Hazleton, 
Fred  Tomlinson,  John  Wentworth,  L.  R. 
Dyker,  Richard  Felt,  Dan  Granby,  Frank 
Lampton  and  John  Gregg,  James  Devoy, 
Andrew  Davis,  H.  D.  Tyler,  P.  L.  Toeping, 
N.  D.  Garling,  John  Ladd  and  Dave  Mor- 
rison, R.  L.  Little  and  James  Hughes,  J. 

C.  Harrington,  Henry  Sicmann,  Frank 
Borker,  A.  Gibson  and  H.  D.  Moss,  Richard 
Michaels,  H.  G.  Tonlin,  Dave  Ladd,  Tom 
Wignath,  P.  F.  Daniels,  Charles  Tamper 
and  George  Baker,  D.  U.  Talley,  Dan  Rox- 
bury,  Don  Taberson,  Alex  Grey,  Tom  Fos- 
ter and  Frank  Dalbey,  Chick  Peters,  L.  M. 
Davis  and  Robert  Robey,  Frank  Oliver, 
William  Bogert,  S.  May  and  George  La 
Mont,,  Robert  Davis,  J.  L.  Peters,  Phent 
Davis,  Don  Garrison,  D.  L.  Warren,  Andy 
Rangor,  Thomas  C.  McGruder,  T.  G. 
Graves,  D.  Goldberg,  P.  L.  Davis,  D.  Sam- 
uels, Dave  Bitdoll,  H.  T.  Daniels,  Frank 
Granger,  Frank  Borker,  Dan  L.  Simmons, 

D.  L.  Graves,  Dave  Andrews,  Will  Peck, 


F.  D.  Roller,  Samuel  Dexter  and  Dave  K. 
L.  Knight,  Jack  Billings,  S.  Emmerson 
and  T.  D.  Tuttle,  Jim  Mack  and  Henry 
Rann. 

Good !  Examination  of  the  list  discloses 
the  fact  that  nearly  all  those  who  have  been 
sending  acceptable  answers  have  made  good 
on  this  one,  plus  quite  a  few  whose  answers 
have  not,  in  the  past,  been  good  enough  to 
be  included.  Again  I  have  thought  best  to 
let  various  ones  answer  different  sections 
of  Question  118.  First  we  will  listen  to 
D.  U.  Talley  on  Section  A.  He  says : 

"I  have  sent  in  answers  regularly  each 
week  for  eleven  weeks,  and  each  week  it  has 
been  'thumbs-down'  for  me.  Guess  I  had 
better  do  some  real  work  or  quit  the  School 
— and  I'm  not  a  quitter,  Brother  Richard- 
son, whatever  else  I  may  happen  to  be.  I 
therefore  looked  up  the  candle-power  matter 
in  the  Bluebook,  and  everything  else  I  could 
get  my  hands  on.  Then  I  wrote  one  of  the 
highest  authorities  I  know  of  on  carbon 
arcs.  Out  of  all  this  I  found  the  candle- 
power  of  projection  arcs  (straight  arcs)  is 
now  set  at  approximately  160  per  square 
mm;  or  a  little  above  that  figure  if  the  arc 
be  handled  just  right  and  the  carbons  free 
from  excessive  moisture." 

A  most  excellent  answer,  and  now  we  will 
listen  to  Frank  Dudiak  on  Section  B.  He 
says : 

"Let  us  assume  the  luminosity  to  be  160 
c.p.  per  square  mm.  of  crater  area.  We  then 
have  the  algebraic  formula:  C  is  equal  to 
area  times  160,  where  C  is  equal  to  the 
total  c.p.  of  the  crater,  A  the  square  milli- 
meter area  of  the  crater,  and  160  the  c.p. 
per  square  millimeter  of  the  crater  floor. 
Assuming  the  crater  to  have  an  area  of  100 
square  mm.,  substituting  we  have — 
"C  equals  100X160. 
"C  equals  16,000  candle  power." 

Correct,  old  friend.  You  may  go  up  to 
the  head  of  the  class.  And  now  as  to  Sec- 
tion C,  we  will  listen  first  to  Lester  Borst, 
who  puts  it  thus: 

"All  carbons,  regardless  of  type  of  arc, 
reach  their  peak  of  efficiency  at  one  position 


and  at  the  maximum  current  the  carbon  will 
carry  without  overload.  It  then  follows  that 
operating  a  carbon  below  its  maximum 
capacity  will  result  in  loss  in  efficiency  just 
about  in  exact  proportion  to  the  decrease. 
The  ordinary  straight  arc  will  not,  however, 
be  seriously  affected  if  operated  within  10 
per  cent  of  its  maximum  current  capacity. 

"But  to  get  at  the  meat  of  this  question, 
a  straight  arc  having  ^-inch  positive,  op- 
erating at  50  amperes,  will  deliver  a  meas- 
ured candle-power  of  50,000.  [Assuming 
the  arc  to  be  properly  adjusted  and  carbons 
of  good  quality  and  in  good  condition — 
F.  H.  R.]  Substituting  a  24-inch  positive 
for  the  ^-inch  one,  we  shall  find  the  total 
candle-power  to  have  decreased  to  47,000, 
which  drop  is  due  to  the  comparatively 
large,  cool  mass  of  carbon  surrounding  the 
crater,  the  size  of  which  may  not  be  appre- 
ciably decreased,  but  the  temperature  of  its 
floor  is. 

"The  greatest  efficiency  drop  caused  by 
the  use  of  a  too-large  positive  carbon,  how- 
ever, occurs  with  the  high  intensity  arc, 
because  of  the  great  care  used  in  establish- 
ing the  correct  diameter  for  any  given 
flow." 

I  have  printed  this  answer,  though  I  can- 
not vouch  as  to  the  exactness  of  the  figures 
supplied,  nor  is  there  time  to  consult  the 
engineers  as  to  the  matter.  May  I  ask  the 
National  Carbon  Company  arc  department 
to  tell  us  whether  or  no  Brother  Borst's 
"47,000  c.p."  is  correct? 

With  regard  to  Section  C,  Brothers  Evans 
and  Rau  say : 

"If  an  over-size  positive  carbon  be  used, 
the  light-giving  power  of  an  ordinary 
straight  arc  is  considerably  diminished,  be- 
cause the  increased  bulk  of  carbon  near  the 
crater  cannot  be  heated  to  the  same  tem- 
perature that  the  crater  floor  of  the  correct- 
sized  carbon  can.  There  is  a  relatively  large 
mass  of  comparatively  cool  carbon  lying 
close  to  the  crater  floor.  It  is  only  natural 
that  this  has  a  tendency  to  lower  the  tem- 
perature of  the  crater  floor  itself,  thus  re- 
ducing its  candle-power  per  square  milli- 
meter and  therefore  the  light-giving  power 
of  the  crater  as  a  whole." 


April    16,  1932 


MOTION    PICTURE  HERALD 


75 


I  CLASSIFIED 
I  Advertising 

^  Ten  cents  per  word,  payable  in  advance,  li. 

$1.00.  Copy  and  checks  should  be  addressed  Classified  Ad  Dept., 
Motion  Picture  Herald,  1790  Broadway,  New  York,  N.  Y. 

The    Recognized   National    Classified    Advertising  Medium 


Mail  Order  Bargains 


GOOD  PICTURES  WITH  VALUES  LIKE  THESE 
WILL  BRING  PROSPERITY— EVERYTHING 
BRAND  NEW:  Genuine  Tapestry  Carpet,  per  yard, 
97c;  Decorative  Acoustical  Treatment,  sq.  ft.  4c; 
Ticket  Choppers,  $39.95;  Double  Bearing  Intermit- 
tents  for  Simplex,  $59.50;  Giant  Speaker  Units,  Choice 
of  Amplion,  Macy,  Miles,  or  Kersten,  each  $30.25; 
Microphones  with  Stands,  $9.95;  Flameproof  Sound 
Screens,  Beaded  or  Perforated,  limited  range  of  sizes, 
sq.  ft.  39c;  2000'  Wire  Reels,  $1.89;  Radio  Slide 
Mats,  per  box  98c;  Snaplite  Special  Lenses,  any  focus, 
$11.95;  Porthole  Optical  Glass,  sq.  in.,  12c;  Photocells, 
all  types,  each  $11.13;  Optical  Systems,  $13.95;  G.  E. 
Exciter  Lamps,  98c.  Many  other  bargains  in  new 
equipment.  S.O.S.  CORP.,  Dept.  E-H,  1600  Broad- 
way, New  York  City.  Cable  Address,  "SOSOUND," 
New  York. 

Theatre  Equipment  Bargains 

REMARKABLY  LOW  PRICES  on  Brand  new 
DALITE  SOUND  SCREENS.  Buy  yours  NOW: 
DATONE  X  42  cents  square  foot;  Fire  Resisting  49 
cents.  DATONE  BEADED  44  cents:  Fire  Resisting 
49  cents.  Sample  on  request.  Why  pay  more  for 
Inferior  Quality?  MONARCH  THEATRE  SUPPLY 
CO.,  154  East  Calhoun,  Memphis,  Tenn. 

BRAND  NEW  FLAMEPROOFED  BEADED  OR 
PERFORATED  CHROME  SOUND  SCREENS  AT 
39c  SQ.  FT.  LIMITED  RANGE  OF  SIZES,  GUAR- 
ANTEED FACTORY  PERFECT.  TEST  SAMPLES 
FURNISHED  FREE.  WIRE  FOR  YOURS  NOW. 
S.  O.  S.  Corp.,  Dept.  E-H,  1600  Broadway,  New  York 
City.  Cable  Address,  "SOSOUND,"  New  York. 

Theatre  Training  Schools 

THEATRE  EMPLOYEES— Learn  modern  theatre 
management  and  theatre  advertising.  Approved  and 
specialized  home- study  training  for  theatre  employees. 
The  Institute's  training  leads  to  better  positions.  Free 
particulars.  Address  THEATRE  MANAGERS  IN- 
STITUTE, 325  Washington  Street.  Elmira.  New  York. 

Patents 


PATENT  ATTORNEY  secures  patents,  trademarks, 
copyrights;  ask  for  literatures.  POLACHEK,  1234 
Broadway  (at  31st  Street)  New  York. 

PATENT  YOUR  IDEAS — send  me  your  «ketch  or 
explanation  for  confidential  advice.     Z.   H  POLA 
CHEK.    Registered    Patent    Attorney-Engineer.  1234 
Broadway.  New  York. 

Equipment  For  Sale 

FOR  SALE:  Dictaphone  complete  with  dictating 
and  transcribing  machines.  Also  shaving  machine. 
Price  $350.  Perfect  working  condition.  Write  Box, 
138,  Motion  Picture  Herald,  1790  Broadway,  New 
York  City. 

MANUFACTURERS  OVERSTOCK  SALE  —  BUY 
THESE  LOBBY  DISPLAYS  WHILE  THEY  LAST- 
GUARANTEED  WEATHERPROOF  FINISH  —  One 
Sheet,  to  hang.  $6.72;  One  Sheet  Easels,  $8.40;  Com- 
bination One  Sheet  and  Photo  Case,  to  hang,  $14.70; 
Combination  One  Sheet  and  Photo  Case  Easels,  $16.80; 
Photo  Case,  to  hang,  $5.60.  Polychrome  Golden  Brown 
Antique  Finish,  with  Blue  Striping,  Genuine  Compo 
Board  Backs.  Catalogue  furnished.  S.O.S.  CORP., 
Dept.  E-H,  1600  Broadway,  New  York  Citv.  Cable 
Address  "SOSOUND,"  New  York. 

TWO  REBUILT  SIMPLEX  MACHINES,  in  first 
class  condition,  $225.00  each.  Address  Box  139,  Motion 
Picture  Herald,  1790  Broadway,  New  York,  N.  Y. 

SEVERAL  USED  PAIR  OF  FINE  LENSES  VERY 
CHEAP.  Address  Box  140,  Motion  Picture  Herald, 
1790  Broadway,  New  York,  N.  Y. 

USED  HIGH  GRADE  LONG  FOCAL  LENSES  at 
$10.50  each.  Address  Box  141,  Motion  Picture  Herald, 
1790  Broadway,  New  York,  N.  Y. 


Equipment  For  Sale 


LET  IT  RAIN— WHO  CARES  WHEN  THINGS 
LIKE  THESE  CAN  BE  HAD  AT  A  SONG:— 
DeVry  Portable  Projectors,  $69.75;  Asbestos  Por- 
table Booths,  $66.50;  Hertner  Transverters,  $74.75  up; 
Scratch  Filters,  $4.95;  Straight  Arc  Lamphouses, 
$10.00;  Powers  Mechanisms,  $12.00;  Operadio  Ampli- 
fiers, $79.50;  Rebuilt  Simplex  Intermittents,  $38.80; 
Samson  Pam  19  Amplifiers,  $31.50;  Simplex  Heads, 
$97.50;  Peerless  Rheostats,  $15.00;  Turntables.  Mella- 
phone,  $39.50;  Pacent,  $39.75;  Automatic  Ticket  Ma- 
chines, $59.50;  Lens,  any  focus,  $9.75;  Upholstered 
Chairs,  75c  up;  Mellaphone  Sound  Heads,  $69.75; 
Pacent  Sound-on-Film  Heads,  $150.00;  Automatic 
Reflector  Arcs,  $76.73;  Peerless  Reflector  Arcs,  $139. - 
75.  We  Buy,  Sell  or  Trade.  Write  for  list.  S.O.S. 
CORP.,  Dept.  U,  1600  Broadway,  New  York  City. 
Cable  Address,  "SOSOUND,"  New  York. 

Amplifiers  $30.00  each:  Pam  19's,  Pam  39's,  Pam 
80's,  Webster  37-50.  All-Electric  Theatre  Amplifiers 
$85.00  each.  Lens,  any  focus,  $9.25;  Photo  Cells  for 
all  makes  Sound  Equipment  $10.25;  Sound  Screens  40c 
per  square  foot;  Beaded  Screens  50c  per  square  foot. 
THEATRE  SOUND  SERVICE,  Rochester,  New  York. 

UNUSUAL  BARGAINS  in  factory  rebuilt  projec- 
tors, sound  equipment,  generators,  rectifiers,  reflector 
arc  lamps,  screens,  opera  chairs,  etc.,  Projection 
machines  repaired.  Address  Movie  Supply  Co.,  844 
South  Wabash  Ave.,  Chicago,  111. 

FOR  SALE  —  ATTENTION  INDEPENDENT 
DEALERS:  Simplex  large  and  small  magazine  roll- 
ers, and  Asbestos  Heat  Shields,  made  of  the  best 
grade  heat  resisting  material.  Write  for  prices. 
Address  Joe  Spratler,  12-14  East  Ninth  Street, 
Chicago,  Illinois. 

BIG  BARGAINS  —  Rebuilt  Simplex  Motor  Driven 
Machines  with  type  "S"  Lamp  Houses,  with  late 
type  Flat  Belt  friction  drive  Speed  Controls,  $300.00 
each.  Rebuilt  Powers  6B  Motor  Driven  Machine, 
$235.00  each.  DeLuxe  Motiograph  Machine,  $250.00 
each.  Big  Stock  of  Exhaust  and  Oscillating  Fans 
for  DC  and  AC  current.  Generators,  all  makes,  ticket 
selling  machines,  film  containers,  etc.,  all  at  bargain 
prices  for  immediate  shipment.  Write: 
ILLINOIS  THEATRE  EQUIPMENT  COMPANY, 
1150  South   Michigan   Avenue.  Chicago,  Illinois. 

BARGAINS — Used  Arctic  Nu-Air  and  American 
Blowers  for  theatre  use,  also  silent  belt  drives.  Write 
for  description  and  prices.  Address  Southern  Fan 
?ales  Co.,  Box  440,  Atlanta,  Ga. 

BARGAIN  HUNTERS  TAKE  NOTICE:  Two 
Rebuilt  Simplex  Projectors  (Double  Bearing  Inter- 
mittent Movements)  and  Equipped  with  Peerless 
Reflector  Arc  Lamps,  $740.00  pair.  Two  Rebuilt 
Simplex  Projectors  (Single  Bearing  Intermittent 
Movements)  and  Equipped  with  Strong  Standard 
Reflector  Arc  Lamps,  $668.00  pair.  Two  Garver  30 
ampere  Rectifiers,  just  like  New,  $185.00  pair.  All 
Equipment  Perfect  condition.  Same  Guarantee  as 
given  on  new  equipment.  SAVE  AND  BUY  from 
MONARCH  THEATRE  SUPPLY  CO.,  154  East 
Calhoun,  Memphis,  Tenn. 

Isn't  NATURE  GRAND  when  vou  can  buy  TWO 
REBUILT  SIMPLEX  PROJECTORS  with  Double 
Bearing  Intermittent  Movements.  Latest  Type  Rear 
Shutters  and  Equipped  with  PEERLESS  REFLEC- 
TOR ARC  LAMPS— All  Guaranteed  First  Class  con- 
dition, for  $875.00  the  pair.  First  order  gets  this 
phenominal  bargain.  MONARCH  THEATRE  SUP- 
PLY  CO.,   154  East   Calhoun,   Memphis,  Tenn. 


Theatres  For  Sale 


PAYING  THEATRES  FOR  SALE  IN  ILLINOIS. 
Towa.  Missouri.  Oklahoma,  Wisconsin.  Inquire 
ALBERT  GOLDMAN,  1402  Mailers  Bldg.,  Chicago, 
111. 

$1,250    HANDLES    THIS    PAYING  THEATRF4 

Must  sell  soon.  County  seat  town,  good  sound. 
Address  Box  137.  Motion  Picture  Herald,  1790  Broad- 
way, New  York,  N.  Y. 


Chairs  For  Sale 


INVENTORY  SALE  at  depression  prices— 300  used 
hardwood  portable  chairs  in  sections  of  two,  1,000 
upholstered  chairs,  backs  fully  covered  in  red  velour, 
seats  newly  recovered  and  re-padded  in  imitation 
leather,  $1.75  each,  600  %  in.  7-ply  _  veneered  backs, 
inserted  panels,  covered  in  red  imitation  leather,  seats 
newly  re-covered  and  re-padded,  $1.90  each;  5-ply 
veneered  chairs,  75c  each,  in  any  quantity,  and  many 
other  bargains.  Chair  replacement  parts  matched  for 
every  make  ol  chairs,  at  reasonable  prices,  and  prompt 
shipment.  Address  Illinois  Theatre  Equipment  Co., 
1150  S.  Michigan  Ave.,  Chicago.  111. 

1,250  HIGH  GRADE  SPRING  CONSTRUCTED 
CHAIRS:  Full  uphostered  backs,  covered  in  green 
Velour;  Spring  Seats  covered  in  imitation  Spanish 
leather.  600  Hey wood-Wakefield  panel  back  chairs, 
spring  seats  newly  upholstered  and  covered  in  green 
imitation  Spanish  leather.  Reasonable  prices.  Write  to 
ILLINOIS  THEATRE  EQUIPMENT  COMPANY, 
1150  South  Michigan  Avenue.  Chicago,  Dlinois. 

1000  Upholstered  Theatre  Chairs  like  new,  reason- 
able. Address  Picture  Theatre  Supply  Co.,  722  Spring- 
field Ave.,  Newark,  N.  J. 

Sound  Equipment  Bargains 

DON'T  BE  SIDE-TRACKED  ON  SOUND  TRACK 
—YOU  CAN  BUY  OUTRIGHT  FOR  A  FEW 
MONTHS  RENT— TRADE  YOUR  DISC  EQUIP- 
MENT—CHOICE OF  THREE  SYSTEMS:— Includ- 
ing 2  S.  O.  S.  Senior  Sound  Heads,  Standard  Make 
Photocells;  Optical  Systems;  G.  E.  Exciters;  Drive 
Attachments;  Combination  AC  Power  Supply  Unit 
eliminating  all  Batteries;  Semi-Automatic  Change- 
over Switch,  Non-Sync  Input;  Dynamic  Booth 
Speaker;  Wright-DeCoster,  RCA  or  Utah  Stage 
Horn !  2  special  G.  E.  Constant  Motors  optional. 
SMALL  HOUSES,  $425.00;  MEDIUM  HOUSES, 
$495.00;  LARGEST  HOUSES,  $595.00.  Senior  Sound 
Heads  less  Amplification  and  Speakers,  complete 
otherwise,  $119.75  each.  Agents  wanted.  Address 
S.  O.  S.  CORP.,  Dept.  E-H,  1600  Broadway,  New 
York  City.    Cable  Address,  "SOSOUND,"  New  York. 

SOUND-ON-FILM  HEADS  $25.00  EACH— WHILE 
THEY  LAST:— Ideal  for  Experimenters,  or  for  Por- 
tables. Worth  several  hundred  for  parts  alone. 
Complete  with  Sound  Gate;  Slit  Block;  Exciter  Lamp 
Sockets;  Photocell  Compartments;  Idler  Rollers; 
Optical  Lens  Holders;  Fly  Wheels,  etc.  Write  for 
details.  S.O.S.  Corp.,  Dept.  U,  1600  Broadway, 
New  York  City.  Cable  Address,  "SOSOUND,"  New 
York. 

"Complete  Sound-on-Film  Installation  for  900  seat 
theatre:  Two  Senior  Sound  Heads  complete  with 
photo  cells,  optical  systems,  G.E.  exciters,  and  all 
parts;  All-Electric  Theatre  Amplifier  with  Tubes; 
RCA  Stage  Speaker,  Booth  Speaker,  Two  Motors, 
Non-Sync  Turntable  and  Microphone,  $400.00.  Satis- 
faction guaranteed  or  your  money  back. — THEATRE 
SOUND  SERVICE,  Rochester,  New  York." 

ANOTHER  SENSATIONAL  S.O.S.  VALUE- 
QUANTITY  LIMITED:— Brand  New  Professional 
Projectors  complete  with  RCA  type  Sound-on-Film 
Heads,  Bausch  &  Lomb  Optical  System,  UX  868 
RCA  PHOTOPHONE  Photocells,  Rear  Shutter,  worth 
$2500.00,  special  $395.00.  Ideal  for  Private  Projection 
Rooms,  Churches,  Schools,  etc.  Write  S.O.S.  Corp., 
Dept.  E-H.,-  1600  Broadway,  New  York  City.  Cable 
Address,  "SOSOUND,"  New  York. 

Pipe  Organ  Wanted 

AM  IN  MARKET  TO  BUY  second-hand  pipe 
organ.  Wish  to  inspect  same,  therefore  would  pre- 
fer hearing  from  Chicago  or  middle  west.  Organ 
must  be  priced  at  around  $350.00.  Address  H.  E. 
Beebe,   Ipswich,   South  Dakota. 


CLASSIFIED  ADVERTISING 

(Continued  on  next  page) 


76 


MOTION    PICTURE  HERALD 


April    16,    193  2 


(CLASSIHED  ADVERTISING—CONT'D) 


Position  Wanted 


OPERATORS  AVAILABLE.  Experienced  on  West- 
ern Electric  and  R.C.A.  Write  Associated  Projec- 
tionists, 103  N.  Rowan  Ave.,  Los  Angeles,  California. 


FEATURED  ORGANIST— At  Liberty,  10  years' 
experience.  Featuring  spot  solos,  slide  presentations, 
any  location  considered.  Address  Box  132,  Motion 
Picture  Herald,  1790  Broadway,  New  York  City. 


LIVE  WIRE  THEATRE  MANAGER  desires  posi- 
tion. Publicity  expert,  community  builder  and  organ- 
izer. Moderate  salary,  eommission  or  both.  Best  ref- 
erences. Will  go  anywhere.  Address  Box  133,  Motion 
Picture  Herald,  1790  Broadway,  New  York,  N.  Y. 

PROJECTIONIST  WANTS  POSITION.  Ten  years' 
experience  all  sound.  Address  Ross  Ivey,  Carrollton, 
Ga. 


AT  LIBERTY:  First  class  sound  operator,  15  years' 
experience,  married.  Do  all  repair  and  janitor  work, 
moderate  salary,  go  anywhere.  Address  Box  142, 
Motion  Picture  Herald,  1790  Broadway,  New  York, 
N.  Y. 


FOX  MOVIETONE  NEWS— No.  57— Eastern  turf  fans 
start  again  as  season  opens  at  Bowie,  Md. — Japanese 
pay  last  tribute  to  dead — LTnited  States  sea  war- 
riors fight  on  land — Notre  Dame  football  team  be- 
gins spring  training — Artist  introduces  Albertina 
Rasch,  dancer  as  spirit  of  dance — Coney  Island  feels 
urge  of  spring. 

FOX  MOVIETONE  NEWS— No.  58— Hoover  reviews 
parade  on  15th  anniversary  of  America's  entry  into 
war — Latest  styles  shown  for  Miss  and  Madame— 
German  couple  hold  national  championship  for  num- 
ber of  progeny  in  Germany — LTnited  States  investi- 
gator returns  from  Hawaii — 1933  circus  gives  New 
York  kids  a  free  treat — United  States  Army  eagles 
stage  on  air  show — French  president  gets  a  thrill 
at  Auteuil. 

HEARST  METROTONE  NEWS— No.  256— Nation 
celebrates  15th  anniversary  of  America's  entry  into 
war — Golf  queen  saves  title  by  one  putt — Wrestler, 
called  "German  eel,"  wins  New  York  bout — Europe's 
largest  family  developed  by  German  couple — All 
Paris  flocks  to  steeplehase  at  Auteuil — Roving  cam- 
eraman finds  evidence  of  spring's  arrival. 

HEARST  METROTONE  NEWS— No.  257— Japanese 
re-open  Chapei,  in  Shanghai,  to  Chinese  refugees — 
Archery  champion  gives  demonstration  at  Pine- 
hurst,  N.  C. — President  Hoover  officially  opens  base- 
ball season  at  Washington — Parisian  men  return  to 
"beavers"  and  give  public  a  treat — Germans  re-elect 
Hindenburg  by  6,000,000  votes — Dixie  girls  try  water 
obstacle  race — United  States  artillery  in  training  in 
Oklahoma. 

PARAMOUNT  SOUND  NEWS— No.  73— Parisian  in- 
ventor seeks  new  motor  speed  record — Aimee  Mc- 
Pherson  speaks  for  the  prohibition  law  in  Los  An- 
geles— Inventor  drops  plane  from  sky  by  means  of 
parachute — Canadian  couple  lead  for  $500,000  large 
family  prize  left  by  will — Spanish  people  hail  new 
president,  Niceto  Zamora — Cameraman  finds  evi- 
dences of  spring. 

PARAMOUNT  SOUND  NEWS — No.  74— Englishman 
hits  118  miles  per  hour  to  set  midget  autospeed 
record— Army  planes  show  battle  formations  over 
Michigan — World  War  veterans  petition  Congress 
for  cash  soldiers'  bonus — General  Dawes'  niece  wed 
in  Illinois  to  son  of  Bank  of  England  director- 
Japanese  troops  return  home  after  triumphs  in 
Shanghai — Carpentier  in  training  for  ring  "come- 
back." 

PATHE  NEWS— No.  72— Ringling  Brothers  leaves 
Sarasota,  Fla.,  for  beginning  of  circus  season — In- 
diana man  enters  cage  of  lions  to  tame  one  that 
clawed  him — Richardson  returns  from  investigation 
of  Hawaiian  conditions — Pathe  News  presents  sister 
of  Lindbergh  at  Red  Lake  Falls,  Minn.— Great-aunt 
of  Lindbergh,  Jr.,  arrives  in  United  States — Navy 
heavyweights  battle  for  fleet  championship — Laugh 
candidates  for  President  cheer  up  Chicago  voters. 

PATHE  NEWS— No.  73— Hoover  reviews  Army  Day 
parade  in  Washington— Canadian  large  family  race 
led  by  woman  with  11  children— Member  of  House 
urges  cut  in  United  States  expenditure — League  of 
Nations  Commission  studies  Far  East  situation — 
Frenchman  builds  car  for  try  at  auto  speed  record — 
Giraffe  born  in  New  York  zoo — United  States  army 
fliers  stage  air  show  over  Virginia  field. 

UNIVERSAL  NEWSPAPER  NEWSREEL — No.  30— 

Collegian  fists  fly  in  Columbia  College  disturbance- 
World  pays  tribute  on  bi-centennial  of  Austrian 
composer,  Joseph  Haydn — News  paragraphs — Thrill 
finish  marks  first  women's  national  pocket  cue 
tourney  in  New  York— Medieval  festival  marked 
celebration  of  "Holy  Saturday"  fete  in  Florence, 
Italy. 


Projector  Repairing 


CASH  PAID  FOR  OLD  SIMPLEX  PROJECTORS 
OR  MECHANISMS.  PEERLESS  or  strong  Re- 
flector Arc  Lamps,  Will  buy  equipment  in  any 
condition.  Pay  highest  prices.  Address  Amusement 
Supply  Co.,  Inc.,  630  Ninth  Ave.,  New  York,  N.  Y. 


SKILLED  MECHANICS,  specialized  tools,  and  a 
shop  equipped  for  but  one  purpose  can  offer  you 
nothing  but  the  best  in  repair  work.  That  is  what  I 
have,  and  I  can  oaer  you  the  best  in  the  overhauling 
of  your  motion  picture  machinery  equipment.  One 
of  the  oldest  repair  men  in  the  territory,  and  serving 
some  of  the  largest  houses.  Relief  equipment  fur- 
nished free.  For  results  bring  your  work  to  Joseph 
Spratler,  12-14  E.  Ninth  Street,  Chicago,  Illinois. 


Theatres  Wanted 


CAN  SELL  YOUR  THEATRE  QUICKLY.  Send 
particulars.  ALBERT  GOLDMAN,  5  South  Wabash 
Ave.,    Chicago,  111. 


UNIVERSAL  NEWSPAPER  NEWSREEL— No.  31— 

Joyous  Germans  hail  first  lot  of  Munich's  brew 
crop — President  Hoover  opens  baseball  season  in 
Washington — New  French  car  declared  by  inventor 
capable  of  new  world  speed  mark — Business  booms 
for  frog  ranch  in  California — Inaugurate  world's 
shortest  railroad  for  Vatican  use — Unemployed  man 
leaps  off  new  Washington  bridge  with  parachute, 
and  lives — League  commission  silent  after  visit  to 
Shanghai  war  ruins. 


Educational  Takes  Series  of 
Six  Shorts  Based  on  Operas 

Educational  has  acquired  a  series  of  six 
Operalogues,  produced  by  the  Kendall  de 
Vally  Operalogue  Company  in  Los  Angeles. 
A  world-famous  opera  in  condensed  form  is 
the  basis  of  each  number  of  the  group.  The 
shorts  will  concentrate  upon  the  musical  ele- 
ment in  each  case. 

The  first,  "Milady's  Escapade,"  based  on 
"Martha,"  has  already  been  completed.  How- 
ard Higgin  directed  an  operatic  cast  com- 
posed of  Wynne  Davis,  Willow  Wray,  Ivan 
Edwardes,  Jack  Howell,  John  Lince,  C.  Van 
der  Belen,  and  a  large  chorus. 


Pathe  News  Has  Department 

To  Make  Industrial  Films 

A  new  commercial  department  has  been 
organized  by  Pathe  News  to  engage  in  the 
making  of  business  and  industrial  pictures. 
The  department,  it  is  said,  will  specialize  in 
such  subjects  as  pictorial  courses  in  sales- 
manship, department  store  films,  political 
assignments  in  association  with  a  motorized 
truck  company,  and  social  and  personal  as- 
signments. Both  standard  and  16  mm.  sound 
on  film  will  be  available  to  accounts ;  RCA 
Photophone  equipment  to  be  used  exclu- 
sively. Frederic  Ullman,  formerly  of  the 
Pathe  News  editorial  department,  is  in 
charge  of  the  newly  organized  department. 


Approves  Trade  Name 

The  Federal  Trade  Commission  has  vin- 
dicated the  Sanford  Mills  and  their  selling 
agents,  L.  C.  Chase  &  Company,  in  use  of 
the  trade  name  "Leatherwove,"  used  chiefly 
as  a  trim  on  theatre  seats. 


Programs  and  Heralds 


WEEKLY  PROGRAMS,  new  design,  requires  no 
folding,  displaying  cuts  created  in  oui  own  engraving 
plant— 500,  $2.50;  750,  $3.25;  1000,  $4.00;  each  thousand 
after  the  first,  $2.50;  postage  prepaid  to  any  point 
in  the  U.  S.  A.  Over  300  theatres  acclaim  them  the 
best  yet.  HERALDS,  5x10,  beautifully  illustrated  with 
special  cuts  and  imprinted  with  theatre  name,  town, 
dates,  shorts  and  admission— 250,  70c;  500,  $1.10;  750, 
$1.50;  1000,  $1.85;  each  thousand  after  the  first,  $1.50, 
postage  prepaid.  All  orders,  shipped  same  day  as 
received.  Address,  "FEPCO"  HERALD  SERVICE, 
Leflang  Bldg.,  Box  795,  Omaha,  Nebraska. 


Theatre  For  Rent 


THEATRE  FOR  RENT  OR  LEASE,  250  seats,  in 
western  New  York,  all  equipped.  Reasonable,  write 
David  Krueger,  1346  Jefferson,  Buffalo,  N.  Y. 


Printing 


500  WHITEBOND  Letterheads,  Envelopes  or  Cards, 
$1.75.    Address  Webster's  Press,  Farmland,  Indiana. 


ON  BROADWAY 


Week  of  April  9 
MAYFAIR 

Laughing  With  Medbury  in 

Abyssinia   Columbia 

What  a  Knight   Columbia 

Niagara    Falls   RKO  Pathe 

PARAMOUNT 

Wait  Till  the  Sun  Shines, 

Nellie   Paramount 

The    Dunker   Paramount 

Screen  Souvenirs  No.  8   Paramount 

RIALTO 

Hide  and  Seek   Paramount 

Screen  Souvenirs  No.  9   Paramount 

High  Andes   Principal 

ROXY 

Keep  Cool   Principal 

Gall  of  the  North   Columbia 

Voice  of  Hollywood   Tiffany 

STRAND 

Sportslants  No.  6   Vitaphone 

Bosko's   Party   ....Vitaphone 

It's  a  Panic   Vitaphone 

WARNER 

The  Perfect  Suitor   Vitaphone 

Up  on  the  Farm   Vitaphone 

Northern  India   Vitaphone 

WINTER  GARDEN 

Sportslants  No.  7   Vitaphone 

Crosby,  Colombo  and  Vallee  ..  Vitaphone 
Sea  Legs   Vitaphone 


Rudulph  Play  to  Be  Staged 

A  new  play  entitled  "Snooty,"  written  by 
Gerald  K.  Rudulph,  former  newspaper  and 
magazine  editor  and  for  the  past  three  years 
director  of  publicity  of  RCA  Photophone, 
will  be  presented  by  the  National  Players 
at  Washington  during  the  coming  stock  sea- 
son. Clifford  Brooke  will  again  be  associ- 
ated with  Steve  Cochran  and  his  Nation- 
al Players.  According  to  present  plans, 
"Snooty"  will  be  given  a  Broadway  pro- 
duction next  fall. 

General  Play  Company  is  representing 
the  author. 


NEWS  PICTURE  RELEASES 


April    16,  1932 


MOTION    PICTURE  HERALD 


77 


THE  RELEASE  CHART 


Productions  are  listed  according  to  the  names  of  distributors  in  order  that  the  exhibitor  may  have  a  short-cut  towards  such  infor- 
mation as  he  may  need,  as  well  as  information  on  pictures  that  are  coming.  Features  which  are  finished  or  are  in  work,  but  to 
which  release  dates  have  not  been  assigned,  are  listed  in  "Coming  Attractions."  Running  times  are  those  supplied  by  the  dis- 
tributors.   Where  they  vary,  the  change  is  probably  due  to  local  censorship  deletions.    Dates  are  1931,  unless  otherwise  specified. 


ALLIED  PICTURES 

Features 


Running  Time 

Title  Star  Rel.  Date       Minutes  Reviewed 

Clearing  the  Range  Hoot  Gibson   Apr.  25 

File   |I3   Lew  Cody-Mary   Nolan  Feb.    I9,'32  63. ..Mar.  5/32 

Gay  Byckar'eo.  The  Hoot  Glbson-Myrna  Kennedy  

Hard  Hombre   Hoot  Gibson-L.  Basguette   Aug.  22 

Local  Bad  Man,  The  Hoot  Gibson-Sally  Blane   Jan.  16/32 

Spirit   of   the   West  Hoot  Gibson-Doris  Hill   Mar.,  '32  

Vanity   Fair   Myrna  Loy-Conway  Tearle    ...Mar.,  '32  

Wild   Horse   '.  Hoot  Gibson-Alberta  Vaughn  

Coming  Feature  Attractions 

Anna  Karenlna   All  Star   ._,  

Midnight  Alarm   All  Star   

Stoker.   The   M,<!nt!..  Blue   

Three  Castles   All  Star   


ARTCLASS  PICTURES 

Features 


Running  Time 

Title  Star  Rel.  Date       Minutes  Reviewed 

Border  Devils   Harry  Carey   Apr.     4,'32        65. ..Apr.  9,'32 

Cavalier  ot  the  West  Harry  Carey  Nov.  15. 

Gonvicted   Aileen  Pnngle-Jameson 

Thomas   Sept.  I. 

Gross  Examination   H.  B.  Warner-Sally  Blane- 

Natalie  * 


Maid   to   Order  Julien   Eltinge-Geo.  Stone. .  .Oct. 

Night  Life  in  Reno  Virginia  Valll-Jameson 

Thomas   Nov. 

Phantom,  The   "Big  Boy"  Wllllams-Allene 

Ray   Dec. 

Pleasure   Conway  Tearle-Carmel  Myer».Sept. 

Unmasked   Robert  Warwick   Oet. 

White  Renegade   •  •■  Oct. 

Without   Honors   Harry  Carey   Jan. 

Coming  Feature  Attractions 

Across  the  Line  Harry  Carey   

Auctioned  Off   

Bridesmaid   

Confidential   •  ■  •  

Double  Sixej   Harry  Carer   

Foolish  Girls   •  ■■  

Horsehoofs   Harry  Carey   

Humanity   

Hurricane  Rider,  The  Harry  Carey   

I  Accuse   

They   Never  Come   Back  Regis  Toomey- Dorothy  Sebas- 
tian   

Trusty  Triggers   Harry  Carey   

Where  Are  Your  Children?  


 63.. 

....Oct.  S 

 72.  . 

Feb.     13. '32 

 73  

 72.. 

....Aug.  8 

 70.. 

 66.. 

2,'32... 


.66  

.66... Jan. 


I6.'32 


BIG  4  FILM  CORPORATION 

Features 


Title  Star 

Cyclone  Kid   Buzz  Barton   Oct. 

Human  Targets   Buzz  Barton   Jan. 

Mark  of  the  Spur  Bob  Custer   Feb. 

Murder  at  Dawn  Mulhall-Dunn   Feb. 

Quick  Trigger  Lee  Bob  Custer   Nov. 

Scarlet  Brand   Bob  Custer   Apr. 

Tangled   Fortunes   Buzz  Barton   Mar. 


Running  Time 

Rel.  Date       Minutes  Reviewed 

28  60  Nov.  28 

10, '32  Feb.  6/32 

10/32  

15/32  60...  Mar.  12/32 

24  60  

10/32  

15/32  


Coming  Feature  Attractions 


Dance  Hall  Kisses  6  reels. 

Blazed   Trails   6  reels. 

Bull  Dog  Edition  

Driving  Demons  

Fighting  Gloves   

Gambling  Sex   

Guns  and  Saddles  6  reels. 

Highway  Riders   6  reels. 

Lure  of  the   Range  6  reels. 

Rip   Roaring   B rones  6  reels. 

Rio  Grande  Raiders  6  reels. 


B.  I.  P.  AMERICA 

(See  Powers  Pictures,  Inc.) 

COLUMBIA 

Features 

Title  Star  Rel. 

Behind  the  Mask  Jack  Holt-C.  Cummings  Feb. 

(Reviewed  under  the  title  "The  Man  Who 

Big   Timer,  The  Ben  Lyon-C.  Cummings  Mar. 

Border   Law   Buck  Jones-L.  Tovar  Oct. 

Branded   Buck  Jones   Sent. 

Dangerous  Affair,  A  Holt-Graves-Blane   Sept. 

Deadline   Buck  Jones   Dec. 

Deceiver,   The   Lloyd  Hughes-Dorothy 

Sebastian-Ian  Keith   Nov. 

Fighting  Fool.  The  Tim    McCoy   Jan. 

Fighting   Marshal.   The  Tim    McCoy   Dec. 

Final  Edition,  The  Pat  O'Brien-Mae  Clarke  Feb. 

Forbidden   Barbara   Stanwyck- Adolnhe 

Meniou-Ralph  Bellamy  ...Jan. 

Guilty  Generation   Leo   Carillo  -  C.  Cummings - 

Leslie  Fenton  ...   Nov. 

High  Speed   Buck  Jones-Loretta  Sayers. . .  Apr. 

Maker  of  Men  Jack    Holt-Richard  Crom- 
well-John Wavne   Dee. 

Menace,  The   Walter   Byron- Bette  Davis- 

H.  B.  Warner  Jan. 


Running  Time 
Date       Minutes  Reviewed 

25/32  Feb.  6/32 

Dared) 

10/32  74... Mar.  26/23 

15  61  

I  61  Nov.  21 

30  77  Sent.  5 

3  68... Jan.  30/32 

21  B«  ..      Nov.  20 

20/32         68...  Apr.  9/32 

18  5B  

20/32  66...  Feb.  27/32 

15/32  83...  Jan.  16/32 

....82  Nov.  28 


19  . 
2/32. 


25  67  Dee.  26 

25/32  64...  Feb.  6/32 


Title  Star 

Men  ih  Her  Life.  The  Lois  Moran-Chas.  Blckford. .  Dec. 

One  Man  Law  Buck  Jones   Dec. 

One  Way  Trail  Tim  McCoy   Oct. 

Platinum  Blonde   Young-Harlow-R.    Williams. .Oct. 

Range  Feud   Buck  Jones   Dec. 

Bidin'    for   Justice  Buck  Jones   Jan. 

Secret  Witness   Wm.  Coiiler,  Jr. -Una  Merkel.Dee. 

(Reviewed  under  title  "Terror  by  Night") 

Shopworn   Barbara  Stanwyck-R.  Toomey. Mar. 

Shot  Gun  Pass  Tim  McCoy   Nov. 

South  of  the  Rio  Grande  Buck  Jones   Mar. 

Texas  Cyclone   Tim  McCoy   Feb. 

Three  Wise  Girls  Jean    Harlow  -  Mae    Clarke  - 

Walter  Byron-M.  Prevost. .  Jan. 

Coming  Feature  Attractions 

Bar  V  Maverick  Tim  McCoy   

Born    to    Trouble  Buck  Jones   

Criminal    Court  Edmund    Lowe-C.  Cummings  

Daring   Danger   Tim  McCoy   

Faith   Walter  Huston   

Heroes  of  the  West  Noah  Beery,  Jr  

Love  Affair   Dorothy    Mackaill  -  Humphrey 

Bogart   

Riding    Tornado,    The  Tim  McCoy-Shirley  Grey   

Substitute  Wife,  The  

Vanity  Street   

War   Correspondent   Jack  Holt   

Washington    Merry   Go  Round  

Zelda  Marsh   


Running  Time 
Rel.  Date       Minutes  Reviewed 

10  75  Dec.  6 

4  63...  Feb.  20/32 

15  58  Oet.  31 

31  99  

1  56  Oet  3 

4/32  64. ..Jan.  16/32 

12  68  Oct  17 


25/32.... 


5/32. 
24/32. 


78... Ar 
59  


9, '32 


11/32  68...  Feb.  13/32 


FIRST  NATIONAL 

Features 

Title  Star  Rel. 

Alias  the  Doctor   R.  Barthelmess-M.   Marsh... Mar. 

Compromised   BenLyon-Rose  Hobart   Dec. 

(Reviewed  under  the  title  "We  Three") 

Fireman,  Save  My  Child  Joe  E.  Brown  Feb. 

Hatchet  Man,  The  Edward  G.  Robinson  Feb. 

Her  Majesty,  Love  Marilyn  Miller-Ben  Lyon.... Dec. 

Honor  of  the  Family  Bebe  Daniels  Oct 

It's  Tough  to  Be  Famous  Douglas  Fairbanks,  Jr  Apr. 

Local  Boy  Makes  Good  Joe  E.  Brown  Nov. 

Penrod  and  Sam  ....Leon  Janney   Oct, 

Ruling  Voice,  The  Huston- Young- Kenyon   Oct. 

Safe  in  Hell  Dorothy   Mackaill   Dec, 

Woman  from  Monte  Carlo,  The.. Lit  Dagover- Walter  Huston.. Jan. 
Union   Depot   D.  Fairbanks.  Jr. -J.  Blondell. Jan. 

Coming  Feature  Attractions 

Cabin    in   the   Cotton  Richard  Barthelmess   

Dr.  X   Lionel  Atwill-Fay  Wray  

Famous   Ferguson  Case,  The  Joan  Blondell   Vlay  14/32.. 

Jewel    Robbery,    The  Wm.    Powell- Kay  Francis   

Love  Is  a  Racket  Douglas  Fairbanks,  Jr  June  18/32. 

New    York    Town  Joan  Blondell   

Rich  Are  Always  With  Us  Ruth   Chatterton   May  21/32. 

Silver   Dollar   Edward   G.  Robinson  

Strange   Love  of   Molly   Lo'uvainLee  Tracy-Ann  Dvorak  May  28/32.. 

Tenderfoot.  The   Joe  E.  Brown  June  11/32. 

Two  Seeonds   Edward   G.   Robinson  May  28/32. 

Week-end  Marriage   Loretta  Young-Norman  Foster.  June  25/32. 


Running  Time 
Date        Minutes  Reviewed 

26  /32         62...  Mar.  12/32 

5  65  Sept.  12 

27/32  67...  Feb.  27/32 

6/32  74...  Feb.  13/32 

15  76  Nov.  14 

17  66  Oct.  24 

2/32  79  

28  68  Oct.  8 

3  71  Aug.  29 

31  76  Nov.  14 

12  75  Dee.  26 

9/32  58...  Jan.  9/32 

30/32  68  Dec.  26 


FOX  FILMS 

Features 


Title  Star  Rel. 

After  Tomorrow   Chas.   Farrell-Marlan  Nixon.  Mar. 

Ambassador  Bill   Will  Rogers   Nov. 

Business  and   Pleasure  Will  Rogers- Jetta  Geudal  Mar. 

Charlie  Chan's  Chance  Warner  Oland-L.  Watklns-M. 

Nixon-Ralph  Morgan-H.  B. 
Warner-A.    Kirkland   Jan. 

Cheaters  at  Play  Thomas  Meighan-L.  Watklns.  Feb. 

Cisco  Kid,  The  Baxter-Lowe-Montenegro  ....Nov. 

Dance  Team   James  Dunn-Sally   Ellen. ...  Jan. 

Delicious   Gaynor-Farrell   Dee. 

Devil's  Lottery   Elissa  Landi- Alexander  Kirk- 
land-Vic.  McLaglen   Mar. 

Disorderly  Conduct   Sally    Ellers- Ralph  Bellamy- 
Spencer  Tracy   Mar. 

Gay  Caballero,  The  George  O'Brien  -  Conchlta 

Montenegro   Feb. 

Good  Sport   Linda  Watklns- John  Boles...  Dec. 

Heartbreak   ..C.  Farrell-H.  Albright  Nov. 

Over  the  Hill  Dunn- Ellers- Marsh-Crandall- 

Ktrkwood-Lane   Nov. 

Rainbow   Trail,   The  Geo.  O'Brien-Cecilia  Parker.  Jan. 

Riders  of  the  Purple  Sage  G.  O'Brien-M.  Churchill  Oct. 

She  Wanted  a  Millionaire  J.  Bennett-S.  Tracy  Feb. 

Silent   Witness,   The  Lionel  Atwill-Greta  NIssen  .Feb. 

Skyline   T.    Melghan  -  H.    Albright - 

Maureen  O'Sulllvan   Oet 

Sob   Sister   J.  Dunn  -  Linda  Watklns  Oct. 

Stepping  Sisters   Louise  Dresser  •  Wm.  Collier, 

Sr. -Minna   Gombell   Jan. 

Surrender   Warner  Baxter-Leila  Hyams.Dec. 

Wicked   V.  McLaglen-Elissa  Landi...  Oct 

Yellow  Ticket  The  Elissa  Landi-L.  Barrymore. .  Nov. 

Coming  Feature  Attractions 

After  the   Rain  Peggy  Shannon   June 

Almost  Married   Violet    Heminq  -  Ralph  Bel- 
lamy-Alexander   Kirkland. .  July 

Amateur    Daddy   Warner  Baxfer-Marlan  Nixon.  Aor. 

Careless  Lady   inan  Bennett- John  Boles  Apr. 

First    Year   Gaynor-Farrell   July 

Killer.   The   George   O'Brien   June 

Man  About  Town  Warner  Baxter- Karen  Morley.  May 

Rebecca  of  Sunnybrook  Farm  Chas.    Farrell-Marion    Nixon. June 

Society    Girl   .J.  Dunn-P.  Shannon-S.  Tracy.  May 

Trial  of  Vivienne  Ware,  The  J    Bennett-0    fnok-L.  Bond.  Mav 

Week    Ends    Only   Joan    Bennett-Ben    Lyon. ...June 

While  Paris   Sleeos  McLnolen-Helen  Mack   July 

Wnman  In  Room  13  Landl-Bellamy-Hamilton  ...May 

Young  America    Tracy- Kenyon-Bellamy   Aor. 


Running  Time 
Date       Minutes  Reviewed 

13/32  Mar.  5/32 

22  70  Oct  24 

6/S2.....57  Aug.  15 


24/32.. 
14/32.. 

I  

17/32.. 
27  


..71... Jan.  9/32 
..57... Jan.  23/32 

..61  Oet  10 

..85...  Jan.  2/32 
106  Dec.  12 


27/32.. 

..74.. 

.Apr.  9/32 

20/32. 

28/32.. 

..60.. 

.Apr.  2/32 

13  

..68.. 

....Nov.  14 

8  

..59.. 

....Oct.  10 

29  

..89.. 

 Oet.  31 

3/32... 

..60.. 

 Dec.  5 

18  

..57.. 

....Sept  19 

21/32.. 

..74.. 

.Feb.  27/32 

7/32.. 

..73.. 

.Feb.  13/32 

II  

..70.. 

....Aug.  22 

25  

..71.. 

....Sept  26 

10/32... 

..59.. 

 Dee.  12 

6 

..69.. 

4  

..55.. 

 Aug.  8 

15  

..76. 

....Oct.  17 

26/32  

10/32  

10/32  

3/32  Mar.  12. 

31/32  

12/32  

15/32  

.5/32  

22/32  

8/32  

19/32  

24/32  

1/32  

17/32  


78 


MOTION    PICTURE  HERALD 


April    16,  1932 


(THE  RELEASE  CHAET—CCNT'E) 


MAYFAIR  PICTURES 


Title 


Star 


Ret.  Date 


Running  Time 

Minutes  Reviewed 


Features 

Title  Star  Rel.  Date 

Anybody's  Blonde   Dorothy  Revler-Edna  Murphy. Oct.  30. 

Behind  Stone  Walls  Eddie  Nugent-Prlscilla  Dean. Mar.  IS. 

Chinatown  After  Dark  Carmel   Myers-Rex   Lease  Oct.  15. 

Dragnet   Patrol   Glenn  Tryon-Vera  Reynolds. .  Dee.  15. 

Docks  of  San  Francisco  Mary  Nolan-Jason   Robard. . .  Feb.  I.' 

Monster  Walks,  The  Rex  Lease- Vera  Reynolds  Feb.  10/ 

Passport  to  Paradise  lack   Mulhall-B.   Mehaffey. . .  Apr.  I. 

Night  Beat   Jack  Mulhal-Patsy  R.  Miller. Nov.  30. 

Sally  of  the  Subway  J.  Mulhall-D.  Revler  Jan.  I,' 

Sin's   Pay   Day  D.   Revler- Forrest  Stanley. . .Mar.  I.' 

Bky  Spider.  The  Glenn   Tryon-Beryl    Mercer.. Oct.  I. 

Soul  of  the  Slums  Wm.  Collier.  Jr.-B.  Mehaffey.Nov.  15. 


Running  Time 

Minutes  Reviewed 

 59  Nov.  14 

32  Mar.  26.'32 

 59  Oct.  31 

.59... Jan.  9/32 
.60... Jan.  30/32 
.60...  Feb.  6/32 


32... 
32... 
32... 

32l 
32... 


..62  Dee.  26 

..60... Jan.  23/32 
..63. ..Mar.  19/32 

..59  

..63  Nov.  28 


5/32. 
13/32. 
2, '32.. 


5.... 
31  

2/32. 

14  

20/32. 
16/32. 
23/32. 
26.... 

3  

6/32. 

12  

27/32. 

21.... 

12.... 

24.... 


METRO-GOLDWYN-MAYER 

Title  Star  Rel. 

Arsene   Lupin  Lionel  and  John   Barry  more- 
Karen  Morley   Mar. 

Beast  of  the  City,  The  Walter  Huston-Jean  Harlow..  Feb. 

Ben  Hur   Ramon  Navarro- May  McAvoy.  Jan. 

(Reissue-Synchronized) 

Big  Parade   John  Gilbert   Dee. 

(Re-issue-Sound) 

Champ,  The   Wallace  Beery- Jackie  Cooper. Dec. 

Cuban  Love  Song,  The  L.  Tibbett-L.  Velez  Oct. 

Emma   Marie  Dressier   Jan. 

Flying   High   Bert  Lahr-C.  Greenwood  Nov. 

Freaks   Wallace  Ford-Leila  Hyams..Feb. 

Hell   Divers   Beery-Gable   Jan. 

Lovers  Courageous   R.  Montgomery- Madge  Evans.Jan. 

Mata  Hari   Garbo-R.  Navarro   Dee. 

New  Adventures  of  _  . 

Get  Rich  Oulck  Walllngford,  The.Wm.  Haines-Durante   Oct. 

Passionate  Plumber   Buster  Keaton- Durante   Feb. 

Phantom  of  Paris.  The  John  Gilbert-Leila  Hyams. . .Sept. 

Polly  of  the  Circus  Marian  Davies-C.  Gable  Feb. 

Possessed   Joan  Crawford-Clark  Gable..  Nov. 

Private  Lives   Shearer-Montgomery   Dec. 

Sin  of  Madelon  Claudet,  The  Helen  Hayes-Lewis  Stone  Oct 

(Reviewed  under  title  "The  Lullaby") 

Tarzan,  the  Ape  Man  Johnny   Weismuller  -  Maureen 

O'Sullivan   .'.  Apr. 

West  of  Broadway  J.  Gilbert-Brendel-L.  Moran.Nov. 

Coming  Feature  Attractions 

After  All   Robert  Young   May  28/32.. 

Are   You    Listening?  William    Haines-M.    Evans.. Mar.   26  /32.. 

As  You  Desire  Me  Garbo  -  Von  Strohelm  -  M. 

Douglas  May 

But  the  Flesh  Is  Weak  Robt's  Montgomery- Gregor  ..Apr. 

China    Seas   June 

Downstairs   John  Gilbert   

Footlights   Buster  Keaton   

Grand  Hotel   Garbo-John  Barrymore   

Huddle   Ramon  Novarro-M.  Evans  Apr.  23/32. 

Letty  Lynton   loan  Crawford-Montgomery. . .Apr. 

Limpy   Jackie  Cooper-"Chic"  Sale.. Apr. 

Night  Court,  The  W.  Huston  -  P.  Holmes  - 

A.  Page   May 

Prosperity   Dressler-Moran   June 

Red  Headed  Woman  June 

Sky  Scraper   M.  Evans   

Strange  Interlude   Shearer-Gable   May 

Three  Blondes   

Wet  Parade   Walter  Huston-Dorothy  Jordan 

Nell  Hamilton   Apr.  16/32. 


Running  Time 

Minutes  Reviewed 


..84... Jan.  16/32 
..90...  Mar.  5/32 
.128  Dec.  12 

.125  

..86  Oct.  17 

..86  (Oxt.  24 

..73...  Jan.  2/32 

..61  Oct.  24 

..64...  Jan.  23/32 

.113  Dec.  26 

..77... Feb.  27/32 
..91... Jan.  9/32 

..94  Sept.  19 

..74. ..Mar.  19/32 

..74  Nov.  21 

..70... Mar.  26/32 

..76  Oct.  31 

..85  Dec.  26 

.  74  Oct.  3 


2/32....  I  01... Feb.  20/32 
28  66  Aug.  22 


.76...  Mar.  5/32 


21/32. 
9. '32. 
18/32. 


30/32. 
16/32.. 

7/32.. 

4/32.. 
11/32.. 


14/32. 


MONOGRAM  PICTURES  CORPORATION 


Features 

Title  Star  Rel.  Date 

County  Fair   Ralph    Ince-Hobart   BosworthApr.  I,' 

Forgotten  Women   M.  Shilling-Rex   Bell  Dec.  I. 

Galloping  Thru   Tom  Tyler   Dec.  5. 

Ghost  City                                  Cody-Shuford   Dec.  20. 

In  Line  to  Duty  Sue  Carol-Noah   Beery  Oct.  I. 

Land  of  Wanted  Men  Bill  Cody   Oct.  30. 

Law  of  the  Sea  All   Star   Dee.  15. 

Mai  from  Death  Valley,  The  Tom  Tyler   Sept.  I. 

Man  from  New  Mexico  Tom   Tvler   Apr.  I.1 

Midnight  Patrol   Regis  Toomey-Mary   Nolan..  Apr.  10, 

Oklahoma  Jim   Bill  Cody   Oct.  10. 

Police  Court   Leon  Janney-H.  B.  Walthall .  Feb.  15/ 

Reckoning.    The   Jas.    Murray-Sally   Blane. . . .  Feb.  15,' 

Single   Handed  Sanders  Tom  Tyler   Feb.  I, 

Texas   Pioneers   Bill  Cody-Andy  Shuford  Feb.  15.' 

Two-Flsted   Justice   Tom  Tyler   Oct.  20. 

Coming  Features 

Arm  ef  the  Law  


Running  Time 

Minutes  Reviewed 

32.. ...71  

 67  Dee.  12 

 68  

 60... Apr.  9/32 

 64  Oct.  10 

 62  

 61  

 62  

'32....  60  

32  60... Apr.  9/32 

 60... Jan.  23/32 

32  65...  Mar.  5/32 

32  63. ..Apr.  9/32 

■32  59  

'32  58  

 B3...Feb.  6/32 


Rex   Bell,    Llna   Basquette. .  Apr.    20'32  7  reels. 


PARAMOUNT  PUBLIX 


Features 

Title  Star  Rel. 

Beloved  Baehelor   Paul    Lukas-D.   Jordan  Oct. 

Broken  Lullaby   L.  Barrymore-N.  Carroll- 

P.   Holmes   Feb. 

(Reviewed  nnder  the  title  "The  Man  I  Killed") 

Broken  Wing,  The  Lupe   Velez-Melvyn   Douglas. Mar. 

Cheat.  The   T.  3ankhead   Nov. 

Dancers  in  the  Dark  Miriam  Hopkins-Jack  Oakle.Mar. 

Dr.  Jekyll  and  Mr.  Hyde  Frederle  March-M.  Hopkins. .  Jan. 

False  Madonna.  The  Kay  Franels-Whi.  Boyd  Dee. 

Girls  About  Town  Kay  Francis- L.  Tashman. . . . Oct. 

His  Woman   G.  Cooner-C.  Colbert   Oct. 

Husband's  Holiday   Cllve  Brook-V.  Osborne  Dee. 

Ladies  of  the  Big  House  Sylvia  Sidney-Wynne  Gibson.  Dec. 

Misleading    Lady   Claudette  Colbert-Stuart  Er- 

win- Edmund   Lowe   Apr. 

No  One  Man   Carole  Lombard- Rlcardo  Cor 

tez-Paul   Lukas   Jan. 

Once  a  Lady  Ruth  Chatterton   Nov. 

One  Hour  with  You  Maurice  Chevaller-Jeanette 

MacDonald-Genevleve  Tobin.  Mar. 

Rich  Man's  Folly  G.  Bancroft- Frances  Dee  Nov. 

Shanghai  Express   Marlene  Dletrlch-C.  Brook...  Feb. 

Sooky   Jackie   Cooper- Robt.  Coogan- 

J.  Searl   Dec. 

Strangers  In  Love  Frederic  March- Kay  Francis.  Mar. 

This  Reckless  Age  Buddy  Rogers-Peggy  Shannon. Jan. 


Running  Time 
Date        Minutes  Reviewed 
24  74  Oct.  3 

26/32  94...  Jan.  16/32 


25/32, 
28.... 
11/32 

2/32 

5.. 
31.. 

3.. 
19.. 
26.. 

15/32. 

30/32. 
7.... 


25/32. 

14  

12/32.. 

26  

4/32.. 
9/32.. 


.74. 
.70. 


.Apr.  2/32 
..Dee.  19 


.74...  Mar.  26/32 


. . .  Dee.  26 
. . .  Nov.  28 

.BO  Oct.  17 

.79  Dee.  12 

.68... Jan.  2/32 
.77  Dee.  19 

.74  

.73... Jan.  30/32 


...80. 

...80. 
...80. 
...04. 


.Apr.  2/32 

 Dee.  5 

.Feb.  27/32 


.80  Dee.  12 

.70...  Feb.  20/32 
.76. ..Jan.  16/32 


Tomorrow  and  Tomorrow  Ruth  Chatterton. Paul   Lukas.  Feb. 

Touchdown   R.  Arlen-C.  Starrett-J.  Oakie.Nov. 

Two  Kinds  of  Women  P.  Holmes-M.  Hopkins  Jan. 

Wayward   Nancy  Carroll-Richard  Arlen.Feb. 

Wiser  Sex,  The  C.  Colbert-Wm.  Boyd  Mar. 

Working  Girls   Paul   Lukas- Judith  Wood- 
Buddy  Rogers   Dec. 


5/32  80...  Feb.  6/32 

14  77  Oct.  31 

16/32  73... Jan.  23/32 

19/32  74...  Feb.  20/32 

18/32  74...  Mar.  19/32 


12. 


.77. 


Coming  Features 


Behold    My    Wife  C.   Colbert-C.    Brook  July  22/32. 

;ome  On,  Marines  (Tent.)  Chester  Morris-Rich'd  Arlen. June  10/32.. 

Horse  Feathers   Four   Marx  Bros  

Lives  of  a  Bengal  Lancer,  The...Clive  Brook-Phillips  Holmes  

Love  Me  Tonight  ...Maurice  Chevalier-Jeanette 

MacDonald   

Han  Service  (Tent.)  Leslie  Howard   

Merrily  We  Go  To  Hell  S.    Sidney- Fredric  March... 

Merton  of  the  Talkies  (Tent) ...  Stuart  Erwin   

Miracle  Man,  The  S.  Sidney-C.  Morris  

Search    For    Love    (Tent.)  Miriam  Hopkins-Paul  Lukas- 

Chas.  Ruggles   

Sinners  In  the  Sun  Carole  Lombard-C.  Morris... 

Sky  Bride   Virginia  Bruce-Frances  Dee- 

Rlch'd  Arlen-J.  Oakie 


Ten  Commandments,  The  (Tent.) .  Special  Cast 


Thunder  Below   T.  Bankhead-C.  Bickford-P. 


May 

20/32. 

May 

uno 

17/32. 

.  Apr. 

1/32. 

.  May 

Apr. 

.  May 

July 

1/32, 

Apr. 

May 

13/32. 

Apr. 

22/32. 

PEERLESS  PRODUCTIONS,  INC. 

Features 


Running  Time 
Rel.  Date        Minutes  Reviewed 


.Dee. 


Title  Star 

Lovebound   N.  Moorhead-J.  Mulhall-Roy 

D'Arcy   Mar.  1/32  

Sea  Ghost,  The  L.  La  Plante-Alan  Hale  Nov.     1  64. 

Sporting  Chance,  The  Wm.   Collier,  Jr. -Claudia 

Dell-James    Hall   Nov.    21  £9  Nov, 


POWERS  PICTURES,  INC. 
(Formerly  B.  I.  P.  America) 

Title  Star  Rel. 

Bridegroom  for  Twe  Gene  Gerrard   Jan. 

Carmen   Marguerite  Namara-Tom 

Burke   Apr. 

East    of    Shanghai  Henry    Kendall-Joan  Barry  

Fascination   Madeleine  Carroll   Apr. 

Flying   Fool.  The  Henry  Kendall-Benlta  Hums. .Feb. 

Gables  Mystery.  The   Lester  Matthews-Anne  Grey., Apr. 

Keepers  of  Youth  Garry  Marsh   

Many  Waters   Lillian   Hall-Davles   May 

My  Wife's  Family   Gene  Gerrard   Apr. 

Shadow  Between,  The  Godfrey  Tearle- Kathleen  May 

0' Regan 

Strictly    Business   Betty  Amann   

Trapped  In  a  Submarine  John  Batten-Sydney  Seaward. Jan. 


Running  Time 
Date       Minutes  Reviewed 
15/32  65. ..Jan.  30/32 

1/32  70... Jan.  16/32 

 72... Apr.  9/32 

1/32  68  

1/32  Aug.  29 

25/32   72  

 70. ..Mar.  26/32 

1/32.. ...70  

15/32.  Mar.  26/32 

1/32         58  Sept.  19 


 37...  Mar.  19/32 

15/32         45... Feb.  6/32 


RKO  PATHE 

Features 


Title 


Star 


Big  Shot,  The  Eddie  Quillan   

Carnival   Boat   Bill  Boyd   

Freighters  of   Destiny  Tom  Keene   

Lady  with  a  Past  C.  Bennett-B.  Lyon 

Panama  Flo   Helen  Twelvetrees  .. 


Prestige   Ann   Harding   , 

Saddle  Buster,  The  Tom  Keene   

Suicide  Fleet,  The  Boyd-Armstrong-Gleason 


Young   Bride   Helen  Twelvetrees   

Coming  Features 

Ghost  Valley   Tom   Keene-Myrna   Kennedy. May  13/32. 

Sunrise  Trail   Tom   Keene- Rochelle  Hudson  

Truth  About  Hollywood  Constance  Bennett   

Unmated   Constance  Bennett   

Westward  Passage   Ann  Harding   May  13/32., 


Running 

Time 

Rel.  Date 

Minutes  Reviewed 

Oct. 

2  

...75. 

 Sept.  12 

Dec. 

18  

...66. 

 Dee.  12 

Mar. 

19/32.. 

...62. 

..Mar.  26/32 

Oct. 

30  

...60. 

 Oct.  31 

Feb. 

19/32.. 

...80. 

..Feb.  13/32 

Jan. 

29/32.. 
8/32.. 

...74. 

..Jan.  23/32 

Jan. 

...»8. 

..Mar.  12/32 

Jan. 

22/32.. 

...71. 

..Jan.  16/32 

Mar. 

19/32.. 

...60. 

Nov. 

20  

...87. 

 Dee.  5 

Sept. 

II  

...55. 

 Oct.  24 

Oct. 

16  

.. .75. 

 Oct.  31 

Apr. 

...76. 

RKO  RADIO  PICTURES 

Features 

Title  Star  Rel. 

Are  These  Our  Children?  Eric  Linden-Rochelle  Hudson- 

Arlene  Judge   Nov. 

Consolation  Marriage   Irene  Dunne-Pat  O'Brien  Nov. 

Fanny  Foley  Herself  Edna  May  Oliver  Oct. 

Friends  and   Lovers  Lily  Damita-Adolph  Menjou- 

Erlc  Von  Strohelm  Oct. 

Girl  Crazy   E.  Qulllan-D.  Lee-Wheeler- 

Woolsey   Mar. 

Girl  of  the  Rio,  The  Dolores  Del  Rio-Leo  Carlllo.  Jan. 

Ladles  of  the  Jury  Edna  May  Oliver  Feb. 

Lady  Refuses,  The  Betty  Compson-John  Darrow.Mar. 

Lost  Squadron   Richard  Dix-Mary  Astor  Mar. 

Men  of  Chance  Mary  Astor- Rlcardo  Cortez..Jan. 

Office   Girl   Renate  Muller-J.  Hulbert  ...Apr. 

Peach  0'    Reno  Woolsey-Wheeler   Dec. 

Secret  Service   Dlx-Shlrley  Grey   Nov. 

Way  Back  Home  Phillips  "Seth  Parker"  Lord. Nov. 

(Reviewed  under  the  title  "Other  People's  Business") 
Woman  Commands,  A  Pola  Negri   Jan. 


Coming  Feature  Attractions 

Bird  of  Paradise  D.  Del  Rio-Joel  McCrea.. 

Eighth  Wonder,  The  Joel  McCrea-Wray   

Hell  Bent  For  Election  Edma    May  Oliver  

Hold  'Em  Jail  Edna  May  Oliver- Wheeler. 

Woolsey- Roscoe  Ates  ... 


Running  Time 
Date       Minutes  Reviewed 

14  83  Oct  17 

7  81  Sent.  5 

10  72  Aug.  15 


..68  Aug.  15 

..75. ..Apr.  2/32 
..69. ..Jan.  16/32 

..64  Dee.  19 

..67  Dee.  19 

..79...  Mar.  5/32 
..63  Nov.  14 


25. 

15.' 
5, 
8 

12. 
8. 

8, 
25.. 
14. 
13. 


32.. 
32.. 
'32.. 

■32." 
32.. 

32., 


.83. . 
..70.. 


...Nov.  14 
...Oct  10 
...Oct.  3 


1/32  84...  Jan. 


2/32 


April    16,  1932 


MOTION    PICTURE  HERALD 


79 


THE  RELEASE  CHARE—CONT'D) 


6,'32. 


Title  Star  Rel.  Date 

Is  My  Face  Red  Ricardo  Cortez-R.  Armstrong  

March  of  a  Nation  Dix-Dunne   -  

Roadhouse  Murder,  The  Eric   Linden-Dorothy  Jordan.  May 

Roar  of  the   Dragon  Richard   Dix-Gwili  Andre  

State's  Attorney   John  Barrymore-H.  Twelve- 
trees-Mary  Duncan   May  20,'32  

Symphony  of  Six  Million  Irene  Dunne-Ricardo  Cortez..Apr.    15. '32   94 


SONO  ART-WORLD  WIDE 


Running  Time 

Minutes  Reviewed 


Running  Time 

Title  Star  Rel.  Date        Minutes  Reviewed 

Sunset  Trail   Ken  Maynard   Jan.     3. '32  82. ..Jan.  30.'32 

Texas  Gun-Fighter   Ken  Maynard   Feb.     7, '32  63. ..Feb.  20.'32 

Whlstlin'   Dan   Ken  Maynard   Mar.   20.'32         64... Mar.  26, '32 

X  Marks  the  Spot  Lew  Cody-Sally  Blane  Nov.    29  72  Dec.  12 


Apr.    2,  32     Coming  Feature  Attractions 


Features 

Title  Star  Rel.  Date 

Cannonball  Express.  The  Tom  Moore-Rex  Lease-Lucille 

Browne   Feb.  7,'32. 

Devil  on  Deck  Reed  Howes-Molly  O'Day  Jan.      I, '32.. 

Is  There  Justice?  Rex  Lease,  Walthall,  Blanche 

Mehaffey   Oct. 

Law  of  the  West  Bob  Steele   Mar 

Mounted  Fury   J.  Bowers- Blanche  Mehaffey.  Dee. 

Neck  and  Neek  Glenn  Tryon-Vera  Reynolds. .  Nov. 

South  of  Sante  Fe  Bob  Steele   Jan. 

V.  S.  C. -Notre  Dame  Football  Game   Jan. 


Running  Time 

Minutes  Reviewed 


.63...  Mar.  19/32 
.62  


4  62  Oet  3 

20/32... .  58.^. Mar.  26/32 

1  65...  Jan.  9/32 

4  63  Nov.  7 

8/32  61  

17/32  50...  Jan.  30/32 


Coming  Feature  Attractions 

Riders  of  the  Desert  Bob  Steele 

(coop   


STATE  RIGHTS 


9/32 

26/32 
30/32 
12/32 
9/32 


Features 

Running  Time 

Title  Star  Dlst'r  Rel.  Date  Minutes  Reviewed 

Aren't   We   All  Gertrude    Lawrence. .  Para.- British  79. ..Apr.     9, '32 

Battle  of  Gall  I  poll.  The  Carl  Harbord   Wardour  Films. .Dee.     4  76  Dee.  12 

Blonde  Captive,  The  Capital   Films  .Feb.  26/32.58  Mar.  5/32 

Blue  Danube   Joseph  Schildkraut. .  .W.   &   F.  Film 

Service   72...  Feb.  6/32 

Cain   Thorny  Bourdelle  ...  Principal  Dis- 
tributing Corp.  Jan.    15/32. 78...  Feb.  20/32 

Carnival   Joseph  Schildkraut.. .Gaumont-W  &  F  Nov  21 

Calendar,  The   Herbert  Marshall, 

Edna    Best   Gaumont-W  &  F  78  Nov.  7 

Cossacks  of  the  Don  Emma   Cessarskaya,. Amkino   Mar.    18/32. 81 .. .Mar.  26/32 

Crooked    Lady,   The  Austin   Trevor   M  G  M  -  British   77. ..Apr. 

Drifter,  The   Wm.  Farnum-Noah 

Beery   Capital   Films. ..  Feb.    10/32.7 1 ..  .Mar. 

Discarded  Lovers   N.  Moorehead   Tower  Prod't'ns.  Jan.    20/32. 59. .  .Jan. 

Ebb  Tide   Joan  Barry   Para.-Brltlsh   74. ..Mar. 

Emll  and  the  Detectives  Fritz  Rasp   Ufa   Dec.    18  75. ..Jan. 

Explorers  of  the  World  Raspln    Prod't'ns  82  Dec.  19 

Fool's  Advice,  A  Frank  Fay   Frank  Fay   Feb.  20/32 

Flute  Concert  of  Sanssoucl. . . Otto  Gebuehr   Ufa   ...Oct.     16  82  Oct.  24 

Frail  Women   Mary  Newcomb   Radio-British   7 1... Feb.  6/32 

Gentleman  of  Paris,  A  Arthur  Wontner   Gaumont   78... Jan.  16/32 

Ghost  Train,  The  Jack  Hulbert   Gainsborough- 

Gaumont   70  Oct.  10 

Great  Gay  Road,  The  Stewart   Rome   Butchers  Film 

Service   90  Nov.  21 

Hell's   House   J.  Durkin-P.it  O'Brien 

Bette  Davis   B.   F.  Zeidman.  Feb.    10/32. 75. .. Feb.  20/32 

Heroes  All   Imperial   Films. .Nov.    II  58  Dec.  5 

Hindis  Wakes   Belle  Chrystall   Gaumont-Galns- 

borough   79. .t... Oct.  10 

His  Grounds  for  Divorce  Lien  Deyers   Ufa   Feb.    19/32.79. .. Feb.  27/32 

Hebson's  Choice   Viola  Lyel   British   Int'n't'l  65  Oct.  24 

In  A   Monastery  Garden  John  Stuart   Xssociated  Prod 

&    Distr.  of 

America   80... Apr.  9/32 

Killing  to  Live  Amkino   Dee.  19 

Law  of  the  Tong  Phyllis    Barrington.  .Willis  Kent   Dec.    15  56... Jan.  9/32 

Man  of  Mayfalr  Jack  Buchanan   Paramount- Brit- 
ish  Jan. 

Missing   Rembrandt,  The  Arthur    Wontner  Twickenham 

Films   84... Mar. 

Money  for  Nothing  Seymour  Hicks   British   Int'n't'l  73. ..Feb. 

Night  Raid   Albert  Prejean   Protex  Trading 

Corp  Nov.     7  Nov.  7 

Private  Scandal,  A  Marian  Nixon-Lloyd 

Hughes   Headline  Pic  72  Nov.  14 

Puss  In  Boots  Junior  Addarlo   Picture    Classics.  Mar.  27/32.38. ..  Mar.  12/32 

Riders  of  Golden  Gulch  Buffalo  Bill,  Jr  West  Coast 

Studios   52. ..Jan. 

Road  to  Life  Mikhail  Zharov  ....Amkino   Feb. 

Service  for  Ladles  Leslie  Howard   Paramount 

British   90...  Feb. 

Song  Is  Over.  The  Llane  Haid   Asso.    Cinemas. .Apr.    1 1/32.90. .. Mar. 

South  Sea  Adventures  Principal  Distr. 

Corp   Mar.   31/32.50. .  .Apr. 

Speckled  Band,  The  Lynn  Harding   First  Division.. .  Nov.     6  67  Nov.  14 

Splinters  In  the  Navy  Sydney  Howard   Gaumont-W  &  F  77  Nov.  21 

Stamboul   Warwick  Ward   Paramount-Brit- 
ish  75  Nov.  7 

Sunshine  Susie   Renate  Muller   Gainsborough   88. ..Jan.  9/32 

Susanne  Macht  Ordnung  Truus  Van  Alton  Foreign  Talking 

Pictures   Oct.     15. ...82  

Tempest,  The    Emll   Jannlngs   Ufa   Mar.   15/32.  105. .  Mar.  26/32 

Thirty  Days   M.  O'Sullivan-Betty 

Compson   Patrician   Pie  Nov.  14 

Theft  of  the  Mona   Lisa  Willy    Forst   Tobis   Mar.   27/32.92. .  .Apr.  9/32 

Two  Souls   Gustav  Froellch   Capital   Films. ..  Dec.    22. . .  100. . .  Feb.  6/32 

Two  White  Arms  Adophe    Menjou    ...  MGM- British   80. ..Mar.  26/32 

Unfortunate  Bride,  The  Maurice  Schwartz- 

Llla  Lee   Judea  Film,  Ine  

Waltz  by  Strauss,  A  Hans  Junkerman  ...Capital   Films  .Feb.    10/32. 89. .. Mar.  5/32 

Women  Men  Marry  Harlan-Blane   Headline  Pie  69  Mar.  7 


9/32 


19/32 
13/32 


23/32 
6/32 


6/32 
12/32 


9/32 


TIFFANY 

Features 


Star 


Rel.  Date 
13.. 
B.. 


Title 

Arizona  Terror   Ken  Maynard   Sept. 

Branded  Men   Ken  Maynard   Nov. 

Hotel  Continental   Peggy  Shannon-Theedore  Von 

Eltz   Mar. 

Leftover  Ladles   Claudia  Dell-M.  Rambeau. . .  Oct 

Lena  Rivers   Charlotte  Henry-M.  Galloway.. Mar. 

Morals  for  Women  Bessie  Love-Conway  Tearle. .  Sept. 

Murder  at  Mldnlte  Alice  White-Hale  Hamilton. . Sept. 

Near  the  Trail's  End  Bob  Steele   Sept.  20 

Nevada  Buekare*   Bob  Steele   Sept.  27 

Pwatello  Kid   Ken  Maynard   Dee.  6 

Range  Law   Ken  Maynard   Oet.    1 1 


Running  Time 

Minutes  Reviewed 


...64... 
...70... 


..Oct. 
. .  Dee. 


7/32.. 

18  

28/32.. 

6  

6  


..71...  Feb.  6/32 

...69  Oct.  3 

...67  

...66  Nov.  21 

...64  Oct.  10 

55 

M.'. Dee."  12 
...61. ..Jan.  9/32 
...63  Nov.  14 


Last  Mile,  The  

Luxury  Girls   

Racetrack   Leo  Carrillo 

Silent  Thunder   

Strangers  of  the  Evening  


UNITED  ARTISTS 


Features 


Star 


Title 

Around    the    World    In  Eighty 

Minutes   Douglas  Fairbanks   Dec. 

Arrowsmith   Ronald  Colman   Feb. 

Cock  of  the  Air  Billie  Dove-Chester  Morris..  Jan. 

Corsair   -  Chester  Morris   Dee. 

Greeks  Had  a  Name  for  Them. .  Ina  Claire-M.  Evans- Blondell.  Feb. 

Palmy  Days   Eddie  Cantor   Oct 

Scarf  ace   Paul   Muni   Mar. 

Sky   Devils   All  Star  Mar. 

Street  Scene   S.  Sidney- W.  Collier,  Jr.... Sept 

Struggle,  The   Zita  Johann-Hal  Skelly  Feb. 

Tonight  or  Never  Gloria  Swanson   Dec. 

Unholy  Garden,   The  Ronald  Colman   Oct. 

Coming  Feature  Attractions 

Ballyhoo   Eddie  Cantor   

Congress    Dances   Lilian  Harvey  

Cynara   Ronald  Colman   , 

Happy  Ending   Mary  Pickford   

Movie  Crazy   Harold  Lloyd-C.  Cummings  


Rel.  Date 


Running  Time 

Minutes  Reviewed 


12  80  Nov.  7 

27/32...  .110  Nov.  21 

23/32  80... Jan.  30/32 

19  75  Nov.  28 

13/32  80  Nov.  28 

3  80  Sept.  6 

26/32  Mar.  12/32 

12.  '32  89... Jan.  12/32 

5  80  Aug.  22 

6/32  77  

26  82  Nov.  14 

10  75  Aug.  6 


UNIVERSAL 

Features 

Title  Star  Rel. 

Cohens  &  Kellys  In  Hollywood. .  G.  Sidney-C.  Murray  Mar. 

East  of   Borneo  Rose  Hobart-Chas.  Blekford.  .Sept. 

Frankenstein   Colin  Clive-Mae  Clarke  Nov. 

Heaven  on   Earth  Lew  Ayres-Anita  Louise  Dee. 

House  Divided,  A  W.  Huston-H.  Chandler  Dee. 

Impatient  Maiden   Lew  Ayres-Mae  Clarke  Mar, 

Last  Ride   D.   Revier-Frank  Mayo  Dec. 

Law  and  Order  Walter  Husten-Lols  Wilson..  Feb. 

Michael  and   Mary  Edna  Best-Herbert  Marshall.  Jan. 

Murders  in  the  Rue  Morgue  Bela  Lugosl-Sidney  Fox  Feb. 

Nice  Women   Sidney   Fox-Frances   Dee.. ..Nov. 

Old  Dark  House  Boris  Karloff-L.  Bond  

Racing   Youth   Slim  Summerville-Loulse 

Fazenda    Feb. 

Reckless  Living   Mae  Clarke- Norman   Foster..  Oct. 

(Reviewed   under  title  "Twenty  Grand") 

Scandal    For    Sale  Chas.    Bickford- Rose  Hobart.Apr. 

Spirit  of  Notre  Dame  Lew  Ayres   Oct. 

Steady  Company   Norman  Fester-June  Clyde. ..Mar. 

Strictly   Dishonorable  Paul  Lukas-Sidney  Fox  Dec. 

Unexpected  Father,  The  Slim  Summerville-Zazu  Pitts.  Jan. 


Coming  Feature  Attractions 

Adventure  Lady   Rose  Hobart   

Back  Street   Irene  Dune-John  Boles... 

Brown  of  Culver  Tom  Brown   

Destry  Rides  Again .............  Tom  Mix   

Doomed  Battalion,  The  Tala-Birell-Victor  Vareoni. 

Fate 


Date 
28/c 
15. 
21. 
12. 
5. 

28'. 
7/ 
31/ 
21. 
28. 


Running  Time 

Minutes  Reviewed 
..75...  Mar.  19/32 


•32... 

32"' 
32, 
32. 


.74. 
...71... 
...78... 
.70... 


.30. . .  Feb 
.63. 


.Oet.  3 
..Nov.  14 
..Oct  3 
.  Nov.  28 
6/32 


...73. 
...78.. 
...61.. 
...67.. 


Mar.  12/32 
....Nov.  21 
Feb.  20/32 
Feb.  27/32 


14/32  63  Dee.  12 

20  68  Sent.  12 

17/32  

13  79  Sept  28 

14/32  Jan.  30/32 

26  91  Nov.  7 

3/32  62  


.Apr.  17/32. 


Information   Kid   M.  O'Sullivan   

Night  World   Lew  Ayres-Mae  Clarke  May     5/32  , 

Radio  Patrol   Rob't  Armstrong-June  Clyde- 

Lila    Lee   May  19/32  

Rider  of  Death  Valley   Tom   Mix-Lois  Wilson  May  12/32  

Stowaway   Fay  Wray-Leon  Waycoff  Apr.    11/32  50. 


.Mar.  19/32 


Running  Time 
Rel.  Date        Minutes  Reviewed 

Apr.     9/32  66...  Feb.  27/32 

Nov.    14  75  Aug.  22 


Apr. 
June 
Oet 
Mar. 
Mar. 
Jan. 
Nov. 
Jan. 
Feb. 


16/32  84...  Apr. 

18/32  

24  

5/32.. 
26/32... 
30/32.. 

7  

16/32.. 


2/32 


..63  Nov.  21 

..69...  Mar.  5/32 
..74...  Mar.  12/32 
..74... Jan.  9/32 

..81  Oet.  31 

..77. ..Jan.  2/32 
20/32.....  83...  Feb.  13/32 

Mar.    12/32.....  61...  Feb.  27/32 


WARNER  BROTHERS 

Features 

Title  Star 

Beauty  and  the  Boss  M.  Marsh- W.  William  

Blonde  Crazy   James  Cagney-J.  Blondell... 

(Reviewed  under  title  "Larceny  Lane'") 

Crowd  Roars   Cagney- Blondell   

Dark  Horse,  The  Warren  William-Bette  Davis 

Expensive  Women   Dolores  Costello   

Expert,  The   Charles  "Chle"  Sale  

Heart  of  New  York.  The  Smith  4.  Dale  

High  Pressure   Wm.  Powell- Evelyn  Brent... 

Mad  Genius,  The  John  Barrymore-M.  Marsh... 

Manhattan   Parade   W.  Lightner-Butterworth  ... 

Man  Who  Played  God  George  Arllss   

Play  Girl   Loretta  Young- Norman  Foster- 

Lightner   

Road  to  Singapore,  The  Wm.  Powell-M.  Marsh- 

_    ,,  Kenyon   

Taxi  I   Jas.  Cagney- Loretta  Young... 

Under  Eighteen   Marian  Marsh-Warren 

William   

Coming  Feature  Attractions 

Blessed   Event   James  Cagney   

Competition   "Chic"  Sale-Marian  Marsh- 

D.  Manners   

I'm  A  Fugitive  from  a  Georgia 

Chain   Gang   All  Star   

Man    Wanted   Kay  Francis   Apr.    23/32.  63... Mar.  26/32 

Miss  Plnkerten   Joan  Blondell   

Mouthpiece.  The   Sidney  Fox-Warren  William. .  May     7/32  Mar.  26/32 

So  Big   Barbara  Stanwyck   Apr.    30/32....  82... Mar.  19/32 

S.    S.    Atlantic   Kay  Francis   

Street  of  Women   Kay  Francis   June  4/32  

Successful  Calamity,  A  George  Arllss   

Winner  Take  All   James    Cagney-M.    Nixon  July  2/32  


Oct. 
Jan. 


Jan. 


10  

23/3Z. 


2. '32.. 


..70  Aug.  I 

..68. ..Jan.  16/32 


.81... Jan.  2/32 


80 


MOTION    PICTURE  HERALD 


April    16,  1932 


(  THE  RELEASE  CHACT—CONT'E  ) 


SHORT  FILMS 

[All  dates  are  1931  unless  otherwise 
stated] 

COLUMBIA 


Title 


Rcl. 


Title 


Rel. 


CUBIOSITIES 

C  230   Jan. 

C  231   

C  232   Feb. 

EDDIE  BUZZELL 
SPECIALTIES 

Blood  Pressure   Oct. 

Gall  of  the  North  Feb. 

Chris  Crossed   Aug. 

Love,  Honor  and  He  Pays.  Jan. 

Red  Man  Tell   No  Tales.. Sept. 

She  Served  Him   Right...  Dec. 

Soldiers  of   Misfortune  Oct. 

Wolf  in  Cheap  Clothing  

KRAZY  KAT  KARTOONS 

Bars  and  Stripes  Oct. 

Birth    of  Jazz  

Hash  House  Blues  Nov. 

Hiccoups   

Hollywod    Goes    Krazy  Feb. 

Love  Krazy   Jan. 

Piano  Mover   Ian. 

Restless  Sax.  The   Dec. 

Rltzy  Hotel   

Soldier    of  Jazz   

Soldier   Old  Man  

Weenie  Roast.  The  Sept. 

What  a  Knight  

MEDBURY  SERIES 

Laughing   with  Medbury 
in  Abyssinia   

Laughing    with  Medbury 
In  Afriea   Deo. 

Laughing   with  Medbury 
in  Death  Valley  Oct. 

Laughing   with  Medbury 
In  Mandalay   

Laughing    with  Medbury 
In  Turkey   Sept. 

Laughing    with  Medbury 

In  Voodoo  Land   Jan. 

MIGKEY  MOUSE 

Barnyard  Broadcast   Oct. 

Barnyard  Olympics   

Beach  Party.  The  Nov. 

Delivery  Boy   June 

Duck  Hunt   Jan. 

Fish  in'  Around   Sept. 

Grocery  Boy.  The  Feb. 

Mad    Dog,   The  Mar. 

Mickey  Cuts  Up  Dec. 

Mickey's  Orphans   Dec. 

MONKEYSHINES 

Dangerous  Dapper  Dan  Dec. 

Jazzbe  Singer   Nov. 

Monkeydoodles  Oct. 

Sez  You   Jan. 

RAMBLING  REPORTER 

Vale  of  Kashmer,  The  Aug. 

SCRAPPY  CARTOONS 

Dog   Snatcher,   The  Oct. 

Chinatown    Mystery   Ian. 

Little  Post.  The  Aug. 

Pet  Shop.  The   

Railroad  Wretch   

Scrappy  Minds  the  Baby..  Nov. 

Stepping  Stones   

Showing  Off   Nov. 

Sunday  Clothes   Sept. 

Treasure   Hunt,  The   

SILLY  SYMPHONIES 

Busy  Beavers,  The  

Fox   Hunt,  The  Nov. 

In  the  Clock  Store  Sept. 

Spider  and  the   Fly  Oct. 

Ugly  Duckling.  The. ......  Dec. 


EDUCATIONAL 

Title  Rel. 

ANDY    CYLDE  COMEDIES 

Boudoir   Butler.   The  May 

Half  Holiday   Dec. 

Heavens!    My   Husband!. ..  Mar. 

Shopping   With  Wlfle  Feb. 

Speed  In  the  Gay  Nineties. Apr. 

Taxi  Troubles   Oct. 

Clyde 

BILL  CUNNINGHAM'S 
SPORTS  REVIEWS 

Canine  Capers   Nov. 

He-Man  Hockey   Dec. 

Inside  Baseball   Oct. 

No  Holds  Barred  Sept. 

Slides  and  Glides  Feb. 

Speedway   Jan. 

BURNS.    WM.  J., 
DETECTIVE  MYSTERIES 

Anthony  Case,  The  Aug. 

Foiled   July 

Starbrlte  Diamond.  The... June 
CAMEO  COMEDIES 

Anybody's  Goat   Jan. 

Bridge  Wives   Feb. 

Idle  Roomers   Nov. 

Mother's  Holiday  ........Mar. 

One  Quiet  Night  Oct. 

Smart  Work   Dec. 

That's  My  Meat  Oct. 

CANNIBALS  OF  THE  DEEP 

Playground   of   the  Mam- 
mals  Jan. 

Wrestling  Swordflsh   Nov. 

HODGE-PODGE 

All  Around  the  Town  Feb. 

Hlghllqhts  of  Travel  Sept. 

Prowlers.   The   . ..  May 

Veldt.  The   Dec. 

Wonder   Trail.   The  Oct. 

IDEAL  COMEDIES 

Hollywood  Lights   May 

Hollywood  Luck   Mar. 

Brooks- Flynn- Dean 

Moonlight  and  Cactus  Jan. 

Queenle  of  Hollywood  Nov. 

Flynn-Brooks 
MACK  SENNET  BREVITIES 

Who's  Who  In  the  Zoo.... Oct. 


Date       Minutes  Reviewed 
Running  Time 


7.'32. 


I  reel 
I  reel. 
I8,'32          I  reel. 


16   I  reel 

I5,'32   I  reel 

3   I  reel 

I4,'32   I  reel 

14   I  reel 

10  

26   I  reel 

  I  reel. 


reel 
reel 


13  »32g 

25/32.7.'.'.'  6 . .'  Apr'. 
4/32  


7  

28, '32-. 


I  reel  

I  reel   

I  reel.. Oct.  17 

I  reel  

9  Dec.  5 

I  reel   

7...  Mar.  S,'32 


4  

15  

28, '32.. 
14  

3,'32.. 

5.'32.. 

2  

9  


16  

9  

12  

30/32. 


 Feb.  13/32 

.10  Oct.  24 

.  I  reel  

.  I  reel   

.  I  reel   


I  reel  

7  Dee. 


I  reel  . . 
9. .  .Jan. 
I  reel  . . 
I  reel  . . 


21   I  reel 


15.... 
4/32. 
15.... 


I  reel 
I  reel 

8  .... 


16   I  reel 


I  reel 
I  reel 


7  

I  reel 


I  reel.  Dec. 
I  reel  


Date       Minutes  Reviewed 
Running  Time 

29/32  

13  22  Dec.  5 

6/32  30...  Mar.  12/32 

7/32  20... Jan.  9/32 

3/32  18... Mar.  26/23 

18  19  Oct.  24 


15  9  Nov.  21 

20  10. ..Jan.  9/32 

II   9  

6   9  

21/32  9...  Mar.  26/32 

24/32          9... Jan.  23/32 


2  II.. 

19  II.. 

7  II.. 


.Dec.  5 
.Oct.  S 


24/32  10  

21/32  16...  Feb.  27/32 

29   9  Oct.  24 

20/32  II  

25  10  

27  10...  Jan.  9/32 

4  II  

10/32  9..  .Mar.  26/32 

8  8  

21/32   9  

12  10  

1/32  

20  10  Dec.  19 

II  10  

8/32  20  

13/32  21...  Mar.  5/32 

10/32  21  Dec.  26 

8  21  


MACK  SENNETT 
COMEDIES 
All   American    Kickback. ..  Nov. 

Clyde- Grlbbon-Beebe 

Divorce  A  La  Mode  May 

Flirty  Sleepwalker   Mar. 

Stone- Granger 

Girl  In  the  Tonneau  Jan. 

Great  Pie  Mystery.  The... Oct. 

Lady  Please!   Feb. 

Line's    Busy,    The  Apr. 

Arthur  Stone-D.  Granger 

Poker  Widows   Sept. 

Pottsvlllo  Palooka,  The  Dec. 

Gribbon-Granger 
MACK  SENNETT 
FEATURETTES 
Billboard  Girl   Mar. 

Bing  Crosby 

Dream  House   Jan. 

Hatta  Marry   

Harry  Gribbon 
I  Surrender   Dear  Sept. 

Bing  Crosby 
One  More  Chance  Nov. 

Bing  Crosby 
MERMAID  COMEDIES 
It's   a    Clnch  ....Mar, 

Collins-Crane 

Keep  Laughing   Jan. 

Once  a  Hero  Nov. 

Up  Pops  the  Duke  Sept. 

Chandler-Bolton 
NOVELTIES 

War  In  China   Mar. 

ROMANTIC  JOURNEYS 

Across  the  Sea  Dee. 

Harem  Secrets   Oct 

Lost  Race,  The  Mar. 

Mediterranean  Blues   Apr. 

Outposts  of  the  Foreign 

Legion   Oct. 

Peasant's  Paradise   Nov. 

Road  to  Romance  Jan. 

Treasure  Isles    Feb. 

TERRY-TOONS 

Aladdin's  Lamp   Dee, 

Around  the  World  Oct. 

Black  Spider,  The  Nov. 

Bull-ere   Apr. 

Champ,  The   Sept. 

China   Nov. 

Jesse  and  James  Sept. 

Jingle  Bells   Oet. 

Lorelei.  The   Nov. 

Noah's  Outing   Jan. 

Peg  Leg  Pete  Feb. 

Play  Ball   Mar. 

Radio    Girl   Apr. 

Spider  Talks,  The  Feb. 

Summer  Time   Dee. 

Villain's  Curse,  The  Jan. 

Woodland   May 

Ye  Olde  Songs  Mar. 

TORCHY 
Torchy   Oct. 

Ray  Cooke- Dorothy  Olx 

Torchy's  Night  Cap  Apr. 

Torchy  Passes  the  Buck.. Dec. 
Torchy  Raises  the  Auntie..  May 
Torchy  Turns  the  Trick... Feb. 
VANITY  COMEDIES 

For  the  Love  of  Fanny...  Dee, 
Freshman's  Finish,  The... Sept. 

He's  a  Honey  Apr. 

Harry  Barrls 

Ship  A-Hooey   

That   Rascal   Feb. 


Date       Minutes  Reviewed 
Running  Time 


29  20  Dee.  12 

22/32  

27/32  19  ...Apr.  9/32 

31/32.....  20  

25  22  Nov.  7 

28/32         20...  Jan.  30/32 

24/32  19  

13  19   

27!..".!. 21... Jan.  16/32 


Title 


20/32.. 
17/32.. 


.21. ..Mar.  26/32 
.17... Jan.  9/32 


.22, 
.21  . 


27/32         20...  Apr.  9/32 


24/32.. 

22  

20  


.20...  Feb.  20/32 
.19  Nov.  28 

.20  


20/32.. 

13  

4  

13/32.. 
17/32.. 

18  

15  

17/32.. 
14/32.. 

27.. 
4.. 


3/32. 
20.... 
15.... 

6. 
18. 
29. 
24/32.. 
21/32.. 

6/32.. 
17/32.. 

7/32.. 

13  

10/32.. 

1/32.. 
20/32.. 

4  

3/32.. 
6  

1/32.. 
7/32.. 

27  

20  

17/32.. 


19... Mar.  26/32 


.10  Nov.  28 

.10  Dec.  5 


.10  Nov.  21 

.10  Dec  12 

.10... Jan.  2/32 
9  

.  6  Dee.  |2 

.  6  

.  6  Oct.  31 

6  

.  6  

.  6  Nov.  7 

.  6  Oet.  3 

.6  Oet.  24 

.  6  Dee.  12 

.  6... Jan.  16/32 
.  6... Jan.  30/32 

.  6  

.  6... Apr.  9/32 


.  6. 
.22. 


.Mar.  12/32 
....Oct.  3 


.20...  Mar.  26/32 
.22  Nov.  14 


.Feb. 


20/32 
9/32 


.27. ..Jan. 

.22  

.21...  Apr.  9/32 


21/32  21...  Mar.  12/32 


FOX  FILMS 


Title 


Rel.  Date       Minutes  Reviewed 
Running  Time 


MAGIC  CARPET  SERIES 

13  The  Kingdom  of  Sheba.Nov.     I   8  

14  In  the  South  Seas  Nov.     8   9  

15  The  Pageant  of  Slam..  Nov.    15   9  May 

16  Birds  of  the  Sea  Nov.  22  

17  When  Geisha  Girls 

Get   Gay   Nov.  29  

18  Paris  of  the  Orient  Dee.     6  , 

19  Happy  Days  In  Tyrol. .Dee.  13...  

20  Paris   Nights   Dec.  20  

21  Fires  of  Vulcan  Dee.  27  

22  Stamboul  to  Bagdad. .. Jan.  3/32  

23  With  the  Foreign  Legion. Jan.  10/32  

24  Spreewald   Folk   Jan.  17/32  

25  Over  the  Yukon  Trail.. Jan.  24/32  

26  The  Werld  at  Prayer. ..  Jan.  31/32.  

27  Alpine  Echoes   10. ..Mar, 

28  Big  Game  of  the  Sea   8  

29  Manhattan   Medley   io 

30  By -Ways  of  France   9..... 

31  Zanzibar    9, 


8  

9  

8  May 

8  

8... Feb. 

8  

10... Feb. 

9  

8...  Feb.  6/32 

8  May  9 

5/32 


6/32 
'8732 


32  Incredible   India    9 

33  The  Tom-Tom  Trail   9  

34  Over  the  Bounding  Main   9  .. 

35  Belles  of  Ball   8! ... 

36  Fisherman's   Fortune    9 

37  Rhlneland  Memories    8 

38  Pirate  Isles   9.  ,. 

39  Sampans  and  Shadows   9 

40  In  the  Clouds   9!!!! 

41  The  Square  Rigger   9.... 

42  The  Gulanas    9 

43  In  Old  Mexico    10. . 

44  Ventian   Holiday    9.... 

45  Anchors  A  weigh    8...! 

46  Inside  Looking  Out    9..!. 


METRO-GOLDWYN-MAYER 

Title  Rel.  Date       Minutes  Reviewed 

Running  Time 

BOY    FRIENDS,  THE 

Call  A  Cop   Sept.    12  20  

Kick  Off.  The  Dec.     5  21  Dec  5 

Knockout   21 

Love  Pains   !.!!!!"!!' 

Mama   Loves   Papa  Oct.    24...  17 

You're   Telling    Me  19.'....'.'...'.'!.'.'! 

CHARLEY  CHASE 

First    In    War  20...  Apr.  9/32 

Hasty  Marriag.   Oee.    19  21   Dee  12 

In  Walked  Charley   21 

Nickel   Nurser   .  !2I . .  .'Feb"."l3,'32 


Rel.  Date       Minutes  Reviewed 
Running  Time 

26  21  

30/32         21. ..Mar.  5/32 

7  21  

28  15... Jan.  9/32 

17  17  Nov.  14 


.  8  Oct. 

.  9... Jan.  < 
.  10  Dec. 


Skip  The  Maloo  Sept. 

Tobasco  Kid,  The  Jan. 

What  a  Bozo  Nov. 

DOG  VI LLE 

Trader   Hound   Nov. 

Two  Barks  Brothers  Oct. 

FISHERMAN'S  PARADI8E 

Beauties  of  the  Aquarium  

Fisherman's   Paradise   Aug.    15  10  

Pearls  and   Devilfish  Sept.   19  9  

Piscatorial  Pleasures   Nov.    28   9.... 

Sharks  and  Swordflsh  Oct.    24  10  

Trout  Fishing    9. . . . 

FITZPATRICK 
TRAVELTALKS 

Ball,  the  Island  Paradise. .  Dec.     5  10  

Benares,  the  Hindu 
Heaven   Oct.  31  

Colorful  Jaipur   Mar.  19/32. 

Cradles  of  Creed  Feb.  6/32. 

Home  Sweet  Home  ...Jan.  9/32., 

Ireland,  The  Melody  Isle..  Jan.  9/32. 

London.  City  of  Tradition.  Feb.  6/32., 

Madeira,  a  Garden  In  the 
Sea   Sept.  26  

Melody   Isle,  The  

Tropical  Ceylon   Feb.  27/32., 

FLIP  THE  FROG 

Africa  Squeaks   Oct.  17  

Fire,    Fire   , 

Jailbirds   Sept.  26  

Milkman,  The   

Spooks   

Stormy  Seas   Aug.  22  

Village   Specialist.   The... Sept.  12  

What   A    Life   l   

HARRY  LAUDER 

I  Love  a  Lassie  Dec. 

Nanny   Nov. 

LAUREL  &  HARDY 

Any  Old  Port  Mar. 

Beau  Hunks   Dee. 

Chimp.  The   

Come  Clean   Sept.  19  

County  Hospital   

Helpmates   Jan.  23/32.. 

Music  Box   

One  Good  Turn  Oct  31  

NOVELTIES 

Desert  Regatta   

Duck  Hunter's  Paradise  

Jack  Cooper's  Christmas 

Party   

OUR  GANG 

Big  Ears   Aug.  29  

Choo  Choo   

Dogs  Is  Dogs  Nov.  21..... 

Free  Eafs   

Readln'  and  Wrltln'  Jan      2  '32.. 

Shiver  My  Timbers  Oct.  10..... 

Spanky  

PITTS-TODD 

On  the  Loose  Dec.    26  .. 

Palama  Party   Oct.  3  

Red  Noses   

Seal  Skins   Feb.  6/32.. 

Strictly  Unreliable   1  

War  Mamas   Nov     14  . 

SPORT  CHAMPIONS 

Athletic   Daze   Mar.  26/32.. 

Dive  In   Feb.  2/32.. 

Flying  Spikes   Apr.  16/32.. 

Forehand,  Backhand, 
Service    (Tilden)  Sept.  5  

Lesson  In  Golf,  A  Jan.  16/32.. 

Olympic  Events   Mar.  5/32.. 

Splash   Oet.  3  

Timber  Toppers   May  7/32.. 

Volley  and  Smash  (Tilden). Sept.  12  

Wild  and  Wooly  Nov.  7  

Whippet  Racing   Dee.  12  


.Nov. 


.10  Dec.  S 

.  9  Nov.  7 

.10  Dec.  5 

.10  

!  10 .'.'.Mar.  26/32 
.10  


8...  Jan.  9/32 
6...  Mar.  5/32 
9  Nov.  21 


3  Dec.  12 


19  

14  


5/32.. 
12  


.  8... Jan.  9/32 
.  8  Dec.  19 

.21...  Feb.  13/32 

.40  Sept.  5 

.16...  Apr.  9/32 
.21  Nov.  28 

.20  


.20  Dee.  12 

.29...  Mar.  12/32 
.21  Nov.  21 


.Jan.  9/32 
.Feb.  6/32 


.Jan.  2/32 


.29. 


.20...  Feb.  13/32 

.21  Dec.  19 

.21  Oct.  2-1 

.20...  Apr.  9/32 


.20  

.20  Nov.  7 

.21... Mar.  26/32 
.21  


.21  . 


.10... 
.10... 
.  9... 


>  9  Aug. 

,10  

.10  

.10  

,  9. 


8  Sept.  5 

9  Sept.  5 

9  


PARAMOUNT  PUBLIX 


Title 


ONE   REEL  ACTS 
Babbling  Book.  The  Mar. 

Burns  and  Allen 
Backyard  Follies   Dec. 

Haig  Trio 
Beach  Nut.  The  Oct. 

Herb  Williams 
Beyond  the  Blue  Horizon.  Apr. 

Vincent  Lopez 
Bun    Voyage   June 

Lester  Allen 
Cheaper  to  Rent  Sept. 

Willie  West  &  McGlnty 
Close  Harmony    Jan. 

Boswell  Sisters 
Coffee  and  Aspirin  Apr. 

Solly  Ward 
Fair  Ways  &  Square  Ways.  May 

Eddie  Miller 
Finn  and  Caddie  Oct. 

Borrah  Minnevltch 
Hollywood    Beauty    Hints.  July 

Ireno   July 

Ethel  Merman 
Jazz  Reporters   Nov. 

Charlie  Davis  &  Gang 
Knowmore  College   Apr. 

Rudy  Vallee 
Lesson  In  Love,  A  Sept. 

Helen  Kane 
Meet   the    Winner  May 

Tom  Howard 
More  Gas   Oct. 

Solly  Ward 
M'Lady   Mar. 

Irene  Bordonl 
Musical  Justice   Dec. 

Rudy  Vallee 
My  Wife's  Jewelry  Aug. 

Tom  Howard 
N  .iuQhty-G.il   Feb. 

Lillian  Roth 
No  More  Hookey  Aug. 

Halg  Trio 
Oh  My  Operation  Jan. 

Burns  and  Allen 
Old  Man  Blues  Mar. 

Ethel  Merman 
Old  Songs  for  New  Mar. 

Technicolor 
Out  of  Tune  Feb. 

Herb  Williams 
Pair  of  French  Heels.  A  .  Nov. 

Mltchftli  &  Durant 
Pest.  The   Mar. 

Tom  Howard 


Rel.  Date       Minutes  Reviewed 
Running  Time 


11/32. 


1/32. 
3/32. 
19  


9/32.. 
8/32.. 
2  


15/32. 
1/32. 


15/32.. 
26  


6/32. 
24  


.Sept. 


...10. 


.  Dee.  26 


22... 
19/32. 
29.... 


II  Sept.  12 


16/32... 
18/32... 
4/32... 
12/32... 


10... Feb.  20/32 


April    16,  1932 


MOTION    PICTURE  HERALD 


81 


(THE  RELEASE  CliART—CCNT'E ) 


Title 


Rel.  Date 


8.'32. 


Minutes  Reviewed 
Running  Time 


31  10  Nov.  28 

23, '32  

5, '32  II...  Feb.     6. '32 

28  


I0,'32. 
29/32. 


19.. 


O...Mar.  I9,'32 


10 


I  reel 


28   I  reel 


26.. 


Pro   and    Con   ..July 

Tom  Howard-Alan  Brooks 
Puff  Your  Blues  Away  Oct. 

Lillian  Roth 
Ouit  Your  Kickln'  Jan. 

Red  Donahue 
Rhythm  In  the  River  . .....  Feb. 

Geo.  Dewey  Washington 
Roaming   Nov. 

Ethel  Merman 
Seat  on  the  Curb.  A  June  24.'32, 

Hugh  Cameron  -  Arthur 

Aylesworth 
Singapore  Sue   June 

Anna  Chang 
Switzerland   Apr. 

Lester  Allen 
Taxi  Tangle   Deo. 

Jack  Benny    _  ,  , 

Ten  Dollars  or  Ten  Days..  July    22, '32 

Eddie  Younger  and  His 

Mountaineers 
Via  Express   July  4  

Tow  Howard  

PARAMOUNT  PICTORIAL 
STARTING    AUGUST,  1931 
No.    I— Lowell   Thomas  — 

Aber  Twins  —  Japanese 

Goldfish   \vAug.  22   I  reel 

No.  2— P  a  I  n  1 1  n  a  with 
Light— The    Dragons  of 

Today  —  Songs  of  the 

Organ   Sept.  26 

No.   2— Lowell   Thomas  — 

Something  New  in  Dishes 

—Behind  the  Microphone. oeL    24   I  reel 

No.  4  —  Reef   Builders  of 

the  Tropics  —  Marionette 

Show — Ann  Leaf  at  the 

Organ   :  •  Nov. 

No.  5 — A    Drink   for  Six 

Million— Educated  Toes — 

The  Pony  College  Dec. 

No.  6— Vincent  Lopez— 

Jewels — Lewell    Thomas.. Jan.   30,'32          I  reel 

No.   7— Ann    Leaf   at  tho 

Organ  —  New  Style*  for 

Old    —    Film  Editor's 

Nightmare   Feb 

No.   8— Mt.    Vernon— Mit- 
tens on  Keys — Down  the 

World's   Most  Dangerous 

River   Mar.  25,'32          I  reel 

No.    9   Apr.  " 

No.  10   May 

No.  II   June 

SCREEN  SONGS 
By  the  Light  of  the  Sil- 
very Moon   Nov. 

Just  One  More  Chance  Apr. 

Kitty    from    Kansas  City 

Rudy  Vallee  Oct. 
Let  Me  Call  You  SweeheartMay 
Ethel  Merman 

Little  Annie   Rooney  Oct. 

My  Baby  Just  Cares  for  Mo. Dec. 
My    Wife's    Gone   to  the 

Country   June 

Oh,   How  t   Hate  to  Get 

Up  in  the  Morning  Apr.  22.'32. 

Romantic   Melodies   jUne  17/32 

Russian  Lullaby   Dec. 

Shine  en  Harvest  Moon . . .  May 

Alice  Joy 
Show  Me  the  Way  to  Go 

Home   Jan. 

Sweet  Jenny  Lee  jan. 

That  Old  Gang  of  Mlne...ju|y 
When  the  Red  Red  Robin 
Comes  Bob  Bob  Bobbin' 

Along   Feb. 

Walt  Till  the  Sun  Shines, 

Nellie   Mar. 

You  Try  Somebody  Else..  July 

Ethel  Merman 
You're  Driving  Me  Crazy. Sept. 
SCREEN  SOUVENIRS 


.Oct.  10 


7..  Feb.  20/32 


26,'32          I  reel 


29,'32          I  reel 

27,'32  

24,'32  


14.... 
1/32. 


7.  . 


.Dee.  19 


31   I  reel 

20/32  


10   I  reel 

5   I  reel 


13. 


6  Sept.  2« 


reel 


26. 
6/32. 


reel 


38/32   I  reel 

9/32   I  reel 

II   I  reel 


19/32          I  reel 


4/32          I  reel 

29/32  


19. 


reel 


No. 
No. 
No. 


3—  Old  Time  Novelty. .  Oct. 

4—  Old  Tlrne  Novelty.. Nov. 
eTty..Dec. 


10   I  reel  

7   I  reel  

5  10...  Jan.  23/32 

2/32   I  reel  

30/32   I  reel  

26/32          I  reel  

25  /32  10  ..Apr.  9/32 

22/  32          I  reel  

20/32  

17/32.  ,  


5— Old  Time  Novell 
No.  6 — Old  Time  Novelty.  Jan. 
No.  7— Old  Time  Novelty.. Jan. 
No.  8— Old  Time  Novelty.. Feb. 
No.  9 — Old  Time  Novelty.. Mar. 
No.  10— Old  Time  Novelty.. Apr. 
No.  II— Old  Time  Novelty..  May 
No.  12 — Old  Time  Novelty. .  June 
PARAMOUNT  SOUND 
NEWS 

Two  Editions  Weekly  

TALKARTOONS 
A  Hunting  We  Did  Go... Apr. 

Any  Rags   Jan. 

Betty   Boop   Limited  May  _ 

Bimbo's  Express   Aug.  22   I  reel.. Sept.  12 

Boop-Oop-A-Doop   Jan.    23/32          I  reel 

Bum  Bandit,  The  Apr. 

Chess    Nuts   May 

Crazy  Town   Mar. 

Dancing  Fool   Apr. 

In  the  Shade  of  the  Old 
Apple  Sauce   Oct. 


29/32. . . . 
2/32.... 
27/32. 


I  reel   

7  Deo. 


29 


4   I  reel  . 

13/32  

25/32   I  reel 

8/32          I  reel 


17   I  reel 

Jack  and  the  Beanstalk   I  reel 


Kidnapping    (Tent.)   July 

Mask-is- Raid   Nov. 

Minnie  the  Mooeher  Feb. 

Cab  Calloway 

Minding  the  Baby  Sept. 

Robot.  The   Feb. 

Stopping   the  Show  June 

Swim  or  Sink  Mar. 

Twenty  Legs  Under  the  Sea. June 
TWO   REEL  COMEDIES 
All  Sealed  Up  Mar. 

Al  SL  John 
Arabian  Shrieks,  The  Mar. 

Smith  &  Dale 
Auto  Intoxication   Oct. 

Ford  Sterling 
Big  Splash,  The  Jan. 

Weismuller-  Kruger 
Bridge   It   Is   May 

The  Musketeers 
Bullmania   Aug. 

Billy  House  &  Co. 
Door    Knocker,   The  May 

Al  St.  John 
Dunker,  The   Apr. 

Billy  House 
Fur,   Fur,  Away  Oct.. 

Smith  &  Dale 

Harem    Scarem   June 

His   Week    End  May 

Johnny  Burke 
It  Ought  to  Be  a  Crime. .  .Sept. 

Ford  Sterling 


,'32. 

7   I  reel 

26/32          I  reel 


26   I  reel  

5/32          I  reel  

10/32  

11/32.          I  reel  

6  8  Oct. 


18/32. 


4/32  22...  Feb.  13/32 


17/32.. 


,'32. 


.  Sept. 


10/32. 
13/32. 


Title 


Minutes  Reviewed 
Running  Time 
 18...  Mar.  12/32 


RKO-RADIO  PICTURES 


12/32. 


23. 


Lease  Breakers,  The  Sept. 

Dane  &  Arthur 
.  Mile.  Iren,  The  Great  Nov. 

Al  St.  John 
Mysterious  Mystery,  The.. Feb. 

Johnny  Burke 
Out  of  Bounds   Nov. 

Billy  House 
Pretty   Puppies  Jan. 

Ford  Sterling 
Put  Up  Job,  A  Jan. 

Dane  &  Arthur 
Retire   Inn   Sept. 

Billy  House 
Rookie,  The   

Tom  Howard 
Shove  Off   Oct. 

Dane  &  Arthur 
Socially    Correct   Oct. 

Lulu  McConnell 
Summer   Daze   Apr. 

Dane-Arthur 

(Reviewed  under  the  title 

"In  the  Good  Old  Sum- 
mer Time.") 

Twenty   Horses   Apr.  29/32  

Ford  Sterling 

Unemployed  Ghost,  The... Dec.  19  

Tom  Howard 

What  Price  Pants  Aug.  22  

Smith  &  Dale 
Where  East  Meets  Vest... Nov.  28  

Smith  &  Dale 

RKO  PATHE  SHORT  SUBJECTS 

Title  Rel.  Date 


5/32  20  Sept. 


AESOP'S  FABLES 

Cat's    Canary,    The  Mar. 

Cowboy   Cabaret   Oct. 

Family  Shoe,  The  Sept. 

Fairland  Follies   Sept. 

Fly  Frolle   Mar. 

Fly  HI   Aug. 

Horse  Cops   Oct. 

In  Dutch   Nov. 

Last  Dance,  The  Nov. 

Love  in  a  Pond  Aug. 

Magic    Art   ....Apr. 

Romeo   Monk,  A  Feb. 

Toy  Time   Jan. 

BENNY  RUBIN  COMEDIES 

Dumb  Dicks   ........Mar. 

Full  Coverage   Nov. 

Guests  Wanted   Jan. 

Promoter,   Tho   May 

FRANK  MeHUGH 
COMEDIES 

Big  Scoop,  The  Nov. 

Extra,  Extra   Apr. 

Hot  Spot,  The  Sept. 

News   Hound,   The  Jan. 

Pete  Burke.   Reporter  June 

GAY  GIRL  COMEDIES 

Easy  to  Get  Dee. 

Gay  Girl,  The  June 

Gigolettes   ..May 

Niagara   Falls   July 

Only  Men  Wanted  Feb. 

Riders  of  Riley  Oct. 

Take  'Em  and  Shake  'Em. Sept. 
GRANTLAND  RICE 
SPORTLIGHTS 

Bob  White   Mar. 

Canine  Champions   Nov. 

College   Grapplers   Jan. 

Diamond   Experts   May 

Ducks  and   Drakes  Dec. 

Floating  Fun   Sept. 

Flying   Leather    Feb. 

Manhattan   Mariners   Aug. 

Olympic  Talent   Aug. 

Outboard  Stunting   May 

Pack  and  Saddle  Oct. 

Pigskin   Progress   Sept. 

Riders  of  Riley  Nov. 

Slim  Figuring   Feb. 

Take  Your  Pick  Mar. 

Timing   Oct. 

Uncrowned   Champions  ...Nov. 
KNUTE  ROCKNE 
FOOTBALL  SERIES 

Backfleld  Aces   Sept. 

Flying  Feet   Sept. 

Hidden  Ball,  The  Sept. 

Last  Yard,  The  Sept. 

Touchdown   Sept. 

Two  Minutes  to  Go  Sept. 

MANHATTAN  COMEDIES 

Crashing  Reno   Aug. 

Oh.  Marry  Me  Nov. 

MASQUERS  COMEDIES 

Great  Junction  Hotel,  The.  Oct. 

Oh.   Oh.  Cleopatra  Aug. 

Rule  'Em  and  Weep  May 

Wide  Open  Spaces  Dec. 

MR.  AVERAGE  MAN 
COMEDIES 
(EDGAR  KENNEDY) 

Bon  Voyage   Feb. 

Camping  Out   Dec. 

Giggle  Water   June 

Mother-in-Law's   Day  ....Apr. 

Thanks  Again   Oct. 

PATHE  NEWS 

Released  twice  a  week 
PATHE  REVIEW 

Release  once  a  month  

RUFFTOWn  COMEDIES 
(JAMES  GLEASON) 

Battle   Royal   Feb. 

Doomed   to   Win  Dec. 

High  Hats  and  Low  Brows.  July 

Slow    Poison   Oct. 

Stealing  Homo   May 

Where  Canaries  Sing  Bass. Aug. 
TRAVELING  MAN 
COMEDIES 

(LOUIS  JOHN  BARTELS) 

Beach   Pajamas   Sept. 

Blondes  by  Proxy  Apr. 

Perfect  36   June 

Selling  Shorts   Nov. 

Stop  That   Run  Feb. 

VAGABOND  ADVENTURE 
SERIES 

Children  of  the  Sun  Dee. 

Door  of  Asia  Feb. 

Empire  of  the  Sun  Apr. 

Fallen  Empire   July 

Land  of   Ghandl  Jan. 

Song  of  the  Voodoo  Oct. 

Seeond  Paradise   Mar. 

Through  the  Ages  Nov. 

Utmost   Isle,   The  Sept. 


Minutes  Reviewed 
Running  Time 


  7  Dec.  26 

  7  .Oct.  10 

  8  Oct.  31 

'32   7  

  9  Oct.  10 

 10... Jan.  23/32 

.'.'.'.'.'.'.'  8.' .Sept."  i9 

'32  

'32  7  

32  8...  Jan.  30/32 

32  19  


.  18. 
.  17. 


..Nov.  14 
.  Sept.  5 


'32. 


...  19  

...20.... 

 18.... 

'32   20  

'32  20  


Rel.  Date 

Title 

CHARLES    "CHIC"  SALE 
SERIES 

County  Seat,  The  Aug.  15. 

Cowslips   Sept.  19. 

Ex- Rooster   Jan.  30,' 

Hurry  Call,  A  Mar.  12/ 

Many  a  Slip  Dee.  19. 

Slip  at  the  Switch,  A  Apr.  16. 

H  EADLINER  SERIES 

House   Dick,   The  Oct.  17. 

Jimmy  Savo 

False  Roomers   Oct.  10. 

Clark  &  McCullouph 

Scratch  as  Catch  Can  Oct.  24. 

Clark  &  McCullough 

Mellon    Drama,    A  Nov.  6. 

Clark  &  McCulliugh 

Trouble  from  Abroad  Aug.  22. 

F.  Sterling-L.  Llttlefleld 
LIBERTY  SHORT  STORIES 
SERIES 

Beautiful  and   Dumb  Apr.  16, 

Double   Decoy   Dec,  16. 

Endurance  Flight   Feb.  13/ 

Ether  Talks   Dec.  12. 

Secretary  Preferred   Mar.  26/ 

Stung   Nov.  15. 

LOUISE  FAZENDA  SERIES 

Blondes   Prefer    Bonds  May  15. 

MICKEY  McGUIRE  SERIE8 

Mickey's    Big  Business  

Mickey's  Golden  Rule  

Mickey's  Helping  Hand... Dec.  19. 

Mickey's  Holiday   Mar.  5/ 

Mickey's  Sideline   Dec.  26. 

Mickey's  Thrill  Hunters. . .Sept.  19. 

Mickey's  Travels   Feb.  20,' 

Mickey's  Wildcats   Sept.  12. 

NED  SPARKS  SERIES 

Big   Dame  Hunting  Jan.  16,' 

Strife  of  the  Party,  The.. Oct.  17. 

When  Summons  Comes  Feb.  20, 

NICK  HARRI8 
DETECTIVE  SERIES 

Facing  the  Gallows  Sept.  26. 

Mystery  of  Compartment  C.Oct.  31. 

Swift  Justice   Jan.  2,' 

Self   Condemned   Feb.  27,' 

ROSCO  ATES  SERIES 

Never  the  Twins  Shall 

Meet   Feb.  13, 

Use  Your  Noodle  Oct.  31. 

TOM  AND  JERRY  SERIES 

In    the    Bag  Mar.  26, 

Joint  Wipers   Apr.  23, 

Jungle  Jam   Nov.  14. 

Pola    Pals   Dee.  19. 

Rabid    Hunters   Feb.  27, 

Rocketeers   Jan.  30. 

Swiss  Trick,  A  Deo.  19. 

Trouble   Oct.  10. 


Minutes  Revleweo 
Running  Time 


.  .20  

..18... Jan.  2/32 
.19... Jan.  30/32 


)2  16. 

 19. . 

32   18. 


 20  

 19  

 20  Dee.  19 

 20  June  20 


..20. 
..II. 
..II. 
..10. 


 Dec. 


.18  Dec.  19 


32. 


9  

0  Dee.  12 

32  10...  Feb.  20/32 

 10  May  23 

 10  

 10  

32   8  

  9  Oct.  24 

 8  Sept.  12 

  I  reel  .May  31 

 II 


.Oct.  10 


32  10  

'32         10.  .  Apr. 

 10  

 10  


I  reel 

I  reel 

I  reel 

I  reel 

I  reel 

I  rue! 


 19  Aug.  8 

 18  Nov.  21 


22... 
.19.. 
.20... 


Oct. 
.Aug. 


'32  20  

 20  

•32  20  

•32   20  

 20  Oct.  10 


 18  

 19  

. .  18  

....21  Oct.  24 

....19  

 18  Sept.  12 


32.. 
32.. 


.  17. 

..17  

..17  Nov. 

..19  


Sent.  26 


 9  

VI  8...  Feb.  20/32 

32  

....  10  

10. ..Feb.  6/32 
9. 


32, 


32. 


.Oet.  31 


.  Dee. 
Oct. 


32  19  

 19  

 18  

32   20  

 18  

32.....  20  Dee.  19 

 IB'/i.Jan.  30/32 

'32.....  18  


 21  

 21  

32  21  

32  20...  Apr.  9/32 


32. 


...20. 
...20. 


32....'  7. 

32  


 7  

32  7  

32   7  

 7  

 7  


STATE  RIGHTS 

Rel.  Date        Minutes  Reviewed 
Title  Running  Time 

B.  I.  P.  AMERICA 

Land  of  the   Shamrocks  10... Apr.  9/32 

Mystery  of  Marriage,  The  18... Apr.  9/32 

Special    Messengers   9... Mar.  26/32 

BRITISH   I  NTERNAT'L 
Mystery  of  Marriage,  The  20  

CAPITAL 

Japanese   Rome   10... Mar.  5/32 

Land  of  the  Shallmar  17  Nov  2 

CINES-PATTALUGA 

A    Doll's    Fantasy   nee  I 

FILM  EXCHANGE,  INC..  THE 

At  the  Raco  Track   9  

Could  I  Be  More  Polite   9  

Living  Book  of  Knowledge: 

3—  Solace  of  the  Hills   7  

4 —  Silvery    Salmon    6  

5 —  Lonely  Soul    7  

6 —  Flying  Fleet    9  

HAROLD  AUSTIN 

Perils  of  the  Desert  Feb.  27/32 

I D  EAL 

Journey  Through  Germany,  A  10. .  .Jan.      9  '32 

LOUIS  SOBOL 

Newsreel    Sooops   9... Mar.  19/32 

MARY  WARNER  ' 

Glimpses  of  Germany   8  

Mosel,   The  —  Germany's 
River  of  Enchantment   8  

Springtime  on  the  Rhine   7  ' 

Trier,  The  Oldest  City  in 

Germany    6 

OLYMPIAD  PRODUCTIONS 

Tenth   Olympiad   19...  Apr.  2/32 

PICTURE  CLASSICS 

Kiddie  Genius    9         Nov  28 

Out  Where  the  West  Begins   8          Nov  2 

Sightseeing  in   New  York  17  Dec'  I 

STEELE,  JOSEPH  HENRY 

Gaunt   Jan.  9/32 

U  FA 

German     Students     on  a 

Ramble  Through  Greece  1 1...  Mar.  26/32 

Secrets  of  An    Eggshell  13... Mar.  26/32 

WILLIAM,  J.  D. 
Nomadle.  The   17  Dee.  12 


TIFFANY 

Rel.  Date       Minutes  Reviewed 

Title  Running  Time 
FOOTBALL  FOR  THE  FAN 

2—  Wedge  Play   Oct.     3  9 

3 —  Kicking  Game   Oct.    10   II 

4 —  Deception   Oct.    17  10. .'.'.'.  ' Oct' ' '24 

5 —  Forward   Pass   Oct.    24   9         Oct  10 

6—  Penalties   Oct.    31  II         Oct  3 

TIFFANY   CHIMP  SERIES 

9 — Cinnamon   Oct.     4   ii 

10— Skimpy   Nov.     8  !!  18" '.'.'.  ' Nov  'if 

I  |_My  Children   Dec.    28   18  . 

12— Broadcasting   Jan.    31/32  18. ..Jan.    30 '32 

VOICE    OF  HOLLYWOOD 

SERIES  (NEW)  STATION  S-T-A-R 
No.  6 — John  Boles  &  Helen 

Chandler   Oct    II   9  

No.  7 — Roscoe  Ates   Oet.    25  II  Dee. 

No.  8 — Monte  Blue   Nov.     8  II  Nov.  21 

No.    9— Pat   O'Brien    ....Nov.    22  II  

No.  10 — Andy  Clyde   Dee.     8  II  Dee  12 

No.  II— Marjorle  White  ..Dee.    20  10... Jan.     2 '32 

No.  12 — Franklyn  Pangbern.  Jan.     3/32          9. ..Jan.    23  "32 

No.  13 — John  Wayne   Jan.    17/32  rr...Jan.  30/32 


82 


MOTION    PICTURE  HERALD 


April    16,  1932 


(THE  RELEASE  CHART— CONT'D ) 


UNIVERSAL 


Rel.  Date 


Mar. 

Dec. 

Dee. 

Apr. 

Jan. 

Feb. 

Nov. 

Oct. 

Jan. 

Apri. 

Apr. 

Jan. 

Feb. 

Feb. 

Nov. 

May 

May 

Mar. 


.  Dee. 
.  Dee. 


.  Jan. 
.  Oct. 


Title 

NOVELTY    ONE  REELERS 

Runt  Page,  The  

OSWALD  CARTOONS 
Beau  and  Arrows.... 

Clown.  The   

Fisherman.   The  ... 

Foiled   

Grandma's  Pet   

Great  Guns   

Hare   Mail,  The  

Hunter.  The   

In  Wonderland   

Let's  Eat   

Making  Good   

Mechanical  Cow  ... 
Mechanical   Man  ... 

Oh,  Teacher   

Stone  Age,  The  

To  the  Rescue  

Winged  Horse   

Wins  Out   

SHADOW  DETECTIVE 
SERIES 

No.  2— Trapped   Oct. 

No.  3— Sealed   Lips   Nov. 

No.  4 — House   of    Mystery. Deo. 
No.  S— The   Red  Shadow.. Jan. 
No.  6 — Circus   Showup  ...Feb. 
SIDNEY-MURRAY 
COMEDIES 

Models  and  Wives  Nov. 

SPORT  REELS 

Backfleld    Plays   Sept. 

Notre  Dame  Football 
Basket  Ball  Reel  No.  I.. 

Doo  Meanwell 
Basket  Ball  Reel  No.  2.. 

Doe  Meanwell 
Basket  Ball  Reel  Ne.  8.. 

Doo  Meanwell 
Carry  On   

Notre  Dame  Football 
Developing  a  Football  Team. Nov. 

Pop  Warner  Football 
Famous  Plays   Sept. 

Notre  Dame  Football 
Fancy  Curves   Mar. 

Babe  Ruth  No.  4 
Football  Forty  Years  Ago.  Nov. 

Pope  Warner  Fflotball 
Just  Pals   Feb. 

Babe  Ruth  No.  2 
Offensive  System   Sept. 

Notre  Dame  Football 
Over  the  Fence  Mar. 

Babe  Ruth  No.  5 
Perfect  Control   Feb. 

Babe  Ruth  No.  3 
Running  with  Paddock  Apr. 

Chas.  Paddock 
Shifts   Sept. 

Notre  Dame  Football 
Slide.   Babe.  Slide  Feb. 

Babe  Ruth  No.  I 
Soeeer   Nov. 

Pep  Warner  Football 
Trick  Plays   Oct. 

Pep  Warner  Football 
Victory  Plays   May 

Tllden  Tennis  Reel 
STRANGE    AS    IT  SEEMS 
SERIES 

Ne.   13— Novelty  Sept. 

No.   14— Novelty  Oct. 

No.  15— Novelty  Nov. 

16 —  Novelty   Dec. 

17—  Novelty  Feb. 

18 —  Novelty  Apr. 

19 — Novelty  May 

UNIVERSAL  C0MEDIE3 
(1931-32  SEASON) 
An  Apple  a  Day  Sept. 

Lloyd  Hamilton 
Blest  the  Ladles  Dec. 

Summervllle 
Dancing  Daddies   

E.  Lambert 
Eyes  Have  It,  The  Mar. 

Slim  Summervllle 
Fast  and  Furious  Oct. 

Daphne  Pollard 

Foiled    Again   June 

Hollywood  Halfbacks   Dec. 

Hotter  Than  Haiti  Nov. 

SummerYllle 
In  the  Bag  Apr. 

Summervllle 
Marriage  Wow,   The  Apr. 

Bert  Roach 
Meet  the  Princess  May 

Summervllle 
Models  and  Wives  Nov. 

Sidney-Murray 
Monkeyshlnes   Mar. 

Daphne  Pollard 
Out   Stepping   Oct. 

Don  Brodle 
Peekin'  In  Peking  Dec. 

Summervllle 
Robinson  Crusoe  &  Son...  Feb. 

Lloyd  Hamilton 

Running   Hollywood   Jan. 

Sea  Soldiers'   Sweeties  Feb. 

Sold  at  Auction  Jan. 

Daphne  Pollard 


Minutes  Reviewed 
Running  Time 


Apr.    1 1, '32. 


32          I  reel  

  6... Jan.  I6.'32 

  7... Jan.  9/32 

32  

32          8... Jan.  23/32 

'32.         I  reel  

  I  reel  

  6... Jan.  30,'32 

32          6  Dec.  5 

'32          I  reel  

32  

32  Jan.    30.  '32 

32          I  reel  

32.         I  reel  

  I  reel  

32  

32.         I  reel  

32  


28  23  Oct  31 

II  17  Nov.  21 

16  16...  Jan.  2,'32 

20. '32          2  reels  

I7,'32  18. ..Feb.  6/32 


25.... 
28.... 
21.... 
28.... 
4/32. 


reel, 
reel, 
reel, 
reel. 

3   I  reel. 

2  10  


No. 
No. 
No. 

No. 


21   I  reel  

7/32   I  reel  

9   9  Oct.  24 

22/32   I  reel  

14   I  reel  

14/32.   I  reel  

29/32   I  reel  

11/32   1  reel  

7   I  reel  

15/32   I  reel  

|g   I  reel  

2$   I  reel  

2/32   I  reel  


15   9  Oct.  10 

12   I  reel  

16   I  reel  

28   I  reel  

22/32   9...  Mar.  26/32 

18/32  

16/32   1  reel  


30   2  reels  

9   2  reels  

  2  reels  

9/32          2  reels  

14  19  Oct.  3 

32          2  reels    each. . . 


23   2  reels. 

II  22  Dee.  6 

5/32  2 1... Mar.  26/32 

20/32  16...  Mar.  26/32 

4/32  2  reels  

25   2  reels.  

23/32          2  reels.  

28  16  Nov.  7 

30   2  reels  

24/32          2  reels  

27/32  19...  Jan.  23/32 

10/32          2  reels  

13/32  18...  Jan.  9/S2 


VITAPHONE  SHORTS 


Rel.  Date       Minutes  Reviewed 
Title  Running  Time 

ADVENTURES  IN  AFRICA   2  reels  

BELIEVE    IT    OR  NOT— 
ROBERT  L.  RIPLEY 

  8  Dee.  5 

  8  Dec.  19 

  8  


No. 
No. 
Ne. 
No. 
Ne. 
No. 
No. 
No. 
No. 
BIG 


1 

2 
3 
4 

5   8  

S    I  reel. 

7    I  reel. 

8    I  reel. 

9    I  reel. 

STAR  COMEDIES 


Ne.  I— Lucky  IS 
Thelma  White  and  Fanny 

Watson 

No.  2— The  Smart  Set-Up   2  reels 


21... ..Nov.  21 


Walter  O'Keefe 

No.  3— Of  All  People  22  Nov.  21 

Thelma  White  and  Fanny 
Watson 

Title  Rel.  Date        Minutes  Reviewed 

Running  Time 

No.  4 — Relativity  and 

Relatives   18  Dee.  12 

Dr.  Rockell 
No.  5—  Her  Wedding 

Night-Mare   18...  Jan.  30/32 

Thelma  White  and  Fanny 

Watson 

No.  6 — Shake  a  Leg  17  

Thelma  White  and  Fanny 
Watson 

No.  7 — The  Perfect  Suitor   2  reels  

Benny  Rubin 

No.  8— Maybe    I'm    Wrong  18... Apr.  9/32 

Richy  Craig.  Jr. 

No.  9 — The   Toreador    2  reels  

Joe  Penner 

No.  10 — On    Edoe   2  reels  

Wm.    and    Joe  Mandel 

No.  II — Poor  but  Dishonest    2  reels  

Thelma  White-Fanny 
Watson 
BOOTH  TARK1NGTON 
SERIES 

No.  I — Snakes  Alive    I  reel  

Billy  Hayes-Bobby  Jordan 
No.  2— Batter  Up    I  reel  

Billy  Hayes- Bobby  Jordan 
No.  3 — One   Good   Deed   9  

Billy  Hayes-Dave  Gorcey 
No.  4—  Detectives    9... Mar.  5/32 

Billy  Hayes-Dave  Gorcey 
No.  6—  His  Honor,  Penrod   9... Mar.  19/32 

Billy  Hayes-Dave  Gorcey 

No.  7 — Hot  Dog    I  reel  

No.  8 — Penrod's   Bull   Pen   I  reel  

Billy  Hayes- Dave  Gorcey 
BROADWAY  BREVITIES 
SERIES 
No.   I — The  Musical 

Mystery   18  

Janet  Reade-Albertlna 

Rasch  Girls 

No.  2— Words  and  Musle  17  Nov.  21 

Ruth  Ettlng 

No.  3 — Footlights   19... Jan.  16/32 

No.  4— Hello,  Good  Tlmesl  17.^  

Barbara  Newberry-Alber- 
tlna  Rasch  Girls 

No.  5— The  Imperfeet  Lover  19... Feb.  13/32 

Jack  Haley 

No.  6 — Subway  Sym- 
phony  18... Mar.  26/32 

No.  7 — Sea  Legs    2  reels  

No.  8 — Absentminded  Ab- 

ner    2  reels  

Jack  Haley 
HOW    I    PLAY  GOLF- 
BOBBY  JONES 

No.  9 — The    Driver    I  reel  

No.  10 — Trouble  Shots    I  reel  

No.  II — Practice  Shots    I  reel  

No.  12 — A  Complete  Round 

of  Golf   10  Oct.  31 

LOONEY    TUNES  SERIES 
SONG  CARTOONS 
NEW  SERIES 

No.  I— Bosko't  Ship- 
wrecked   7  

No.  2— Bosko,  The  Dough- 
boy    7  

No.  3 — Bosko's  Soda  Foun- 
tain   7  Nov.  21 

No.  4 — Bosko's  Fox  Hunt   7. ..Jan.  23/32 

No.  5—  Bosko  at  the  Zoo   7... Mar.  5/32 

No.  6—  Battling   Bosko    7... Feb.  6/32 

No.  7— Big  Hearted  Bosko   7   

No.  8— Bosko's   Party    7  

No.  9 — Bosko  and   Bruno   I  reel  

MELODY  MASTER  SERIES 

No.  3 — Darn  Tootln'    9  Dee.  19 

Ruby  Weldoeft  &  Orch. 

No.  4 — Horace    Heldt    and   8  

His  Famous  Californlans 

No.  5 — It's  a  Panic   I  reel  

Benny    Meroff    and  His 
Band 

No.  6 — Up  on  the  Farm..   I  reel  

Henry   Santrey   and  His 
Band 

MERRY  MELODIES 
SONG  CARTOONS 

No.  I — Smile,    Darn  Ya, 

Smile    I  reel  

No.  2 — One   More  Time   I  reel  

No.  3 — Ya    Don't  Know... 

What  You're   Doln'   7  Dee.  5 

No.  4— Hlttln'    the  Trail 

for  Halleluiah  Land    7  Dee.  19 

No.  5 — Red   Headed   Baby   7  

No.  6 — Pagan   Moon    7  

No.  7 — Freddie  the  Fresh- 
man   7. . .  Mar.  12/32 

No.  8 — Crosby,  Columbo  and 

Vallee    7. . .  Apr.  9/32 

No.  9 — Goopy  Geer    I  reel  

THE   NAGGERS  SERIES 
MR.  AND   MRS.  JACK 
NORWORTH 

The  Naggers  at  the  Opera  10.  ..  Feb.  13/32 

The  Naggers  at  the  Races   I  reel. .Aug.  15 

The    Naggers'  Housewarm- 

Ing    8  Sept.  8 

NEW  SERIES 

The  Naggers'  Anniversary   I  reel  

The  Naggers  at  the  Opera   I  reel  

The  Naggers  Go  Ritzy   I  reel  

Spreading  Sunshine    I  reel  

Movie  Dumb    I  reel  

NOVELTIES 

Bigger  They  Are,  The   2  reels  

Prlmo  Carnero 

Gypsy  Caravan    I  reel  

Martlnelll 

Handy   Guy,   The   2  reels  

Earl  Sande 

Rhythms  of  a  Big  CTty   I  reel...  

Season's  Greetings.  The   5  

Christmas  Speeiaf 

Trip  to  Tibet.  A   I  reel  

Washington.  The  Man  and 

the  Capital   18  

Clarence  Whltehlll 
ONE-REEL  COMEDIES 
Baby  Faee   

Victor  More 

Bitter   Half,   The   9... Feb.  13/32 

Ann  Codde 


Military   Post,  The. 

Koberto  Guzman 
No-Account,   The   . . . 

Hardie-Hutchison 
No  Questions  Asked. 

Little  Billy 

Title 


Rel.  Date 


Minutes  Reviewed 
Running  Time 

Riding  Master,  The   9  Dec.  26 

Poodles  Hannaford 

Second  Childhood    7  Dee.  26 

Strong  Arm,  The  

Harrlngton-O'Neil 
Travel  Hogs    9  Nov.  28 

Hugh   Cameron- Dave  Chasen 
ORGAN  SONG-NATAS 
For  You    I  reel  

Organ-Vocal 

Say  a   Litle  Prayer  for    Me   I  reel  

Organ-Vocal 

When  Your  Lover  Has  Gone   1  reel  

Organ- Vocal 
JOE   PENNER  COMEDIES 

Moving  In    2  reels  

Rough  Sailing   16  

Stutterless   Romance,   A   I  reel  

Where  Men  Are  Men   2  reels  

PEPPER  POT  SERIES 

No.  I— The  Eyes  Have  It  10  Dee.  12 

Edgar  Bergen 

No.    2— Thrills  of  Yesterday  

No.    3 — Hot  News  Margie  

Marjorie  Beebe 

No.    4— High  School  Hoofer  10... Jan.  9/32 

Hal  Le  Roy 

No.  5 — Free  and  Easy  

Edgar  Bergen 

No.    6— Cigars,  Cigarettes   ..10. ..Mar.  26/32 

Marjorie  Beebe 

No.    7— The  Movie  Album  10... Mar.  26/32 

No.  8 — The  Wise  Quacker   9  

Novelty  with  cast  of  ducks 

No.  9 — Remember   When    9  

No.  10 — Campus  Spirit,  The  

Douglas  Stanbury  and 
N.  Y.  U.  Glee  Club 
SPORTSLANT  SERIES- 
TED  HUSING 

No.  3    I  reel  

No.  4    9... Feb.  20/32 

No.  5    9...  Feb.  13/32 

No.  6    I  reel  

No.  7     I  reel  

No.  8    I  reel  

S.  S.  VAN  DINE 
MYSTERY  SERIES 
No.  I— The  Clyde  Mystery  21  Oct  31 

Donald  Meek-John 

Hamilton 
No.  2— The   Wall  Street 

Mystery    2  reels  

Donald  Meek-John 

Hamilton 
No.  3— The  Week- End 

Mystery   17  Dee.  It 

Donald  Meek-John 

Hamilton-Jane  Winton 
No.  4 — Symphony  Murder 

Mystery,  The   21  

Donald  Meek-J.  Hamilton 
No.  5 — Studio  Murder 

Mystery,  The   19... Feb.  6/32 

Donald  Meek-John 

Hamilton 

No.  6 — Skull  Murder  Mys-  2  reels  

tery.  The   

Donald  Meek-John  Hamilton 
No.  7 — The  Cole  Case  2  reels  

Donald  Meek-John  Hamilton 
No.  8 — Murder   In  A 

Pullman    2  reels  

TWO-REEL  COMEDIES 

Dandy  and  the  Belle.  The  

Frank  McGlynn,  Jr.-Mary  Murray 
For  Two  Cents  June  6 

De  Wolf  Hoper 
Freshman  Love   

Ruth  Etting 

Gigolo   Racket,  The  20  Aug.  I 

Helen  Morgan 

Good  Mourning   Sept  5 

Eddie  Foy- Dressier- White 
Meal  Ticket,  The  June  13 

Jack  Pearl 

Old  Lace   

Ruth  Ettlng 

Politics   18... Jan.  30/32 

George  Jessel 

Regular    Trouper,  A  

Ruth  Etting 

Silent  Partner,  The  Aug.  15 

Billy  Gaxton 

Success   17  Sept  5 

Jack  Haley 

WAYNE  AND  WHITE  COMEDIES 

Good  Pie  Forever   i  reel. .Aug.  6 

Billy  Wayne-Thelma  White 

In  Your  Sombrero   7  Dee.  5 

Billy  Wayne 
WORLD  TRAVEL  TALKS— 
E.  M.  NEWMAN 
No.  I — Little    Journeys  to 

Great  Masters    I  reel  

No.  2 — Southern  India    9  

No.  3 — Road  to  Mandalay   I  reel  

No.  4 — Mediterranean  By- 
ways   9  

No.  5— Javanese  Journeys    9  

No.  6 — Northern  India    I  reel  

No.  7 — Oberammergau    I  reel  

No.  8 — South  American 

Journeys    I  reel  

No.  9 — Soviet  Russia    I  reel  

No.  10 — Paris    Glimpses   I  reel  


SERIALS 

UNIVERSAL 


(EACH  SERIAL  12  EPISODES  OF  TWO  REELS) 

Running  Time 

Title  Rel.  Date  Minutes  Reviewed 
Air  Mall  Mystery  Mar.  28/32  

James  Flavin-Lucille  Browne 
Battling  with  Buffalo  Bill. . Nov. 

Tom  Tyler- Rex  Bell 
Danger  Island   Aug. 

Ken  Harlan-Lucllle  Browne 
Detective  Lloyd  Jan. 

Jack  Lloyd 


28. 
24. 


4/32. 


Oct 


...Aug.  I 
Jan.  16/32 


WHAT  DOES  YOUR  PUBLIC 
KNOW  ABOUT  RAW  FILM? 

Nothing,  perhaps.  Yet,  whether  they're 
aware  of  it  or  not,  people  are  profoundly  in- 
fluenced by  the  photographic  quality  which  that 
film  gives  or  does  not  give  them  on  the  screen. 
It  may  mean  all  the  difference  between  a  pic- 
ture that  goes  its  quiet,  unprofitable  way  and 
one  that  becomes  the  talk  of  the  town. 

There's  no  need,  these  days,  to  run  the  risk 
of  sacrificing  photographic  quality.  Eastman 
Gray-backed  Super-sensitive  Negative,  with  its 
unmatched  qualities  and  its  never -failing  uni- 
formity, costs  no  more  than  other  films,  yet  it 
helps  substantially  to  head  the  picture  for  suc- 
cess. Wise  the  cameraman  who  uses  it . . .  lucky 
the  exhibitor  who  runs  prints  made  from  it! 

EASTMAN  KODAK  COMPANY 


J.  E.  Brulatour,  Inc.,  Distributors 

New  York  Chicago  Hollywood 


WATCH  FOR  THIS 
EXTRA  PROFIT 
HIT! 

Two  big  box-office  stars 
in  a  powerfully-dramatic 
entertainment    natural ! 


GEORGE 

BANCROFT 

THE  WORLD 

«nd  THE  FLESH" 

with 

MIRIAM  HOPKINS 

Directed  by  JOHN  CROMWELL 
From  a  play  by  Phillipp  Zeska  and  Ernst  Spitz 

This  illustration  can  be  secured  in  3  column  mat  form 
at  all  Paramount  exchanges 


(Paramount 


> 


MOTION  PICTURE 

HERALD 

A  CONSOLIDATION  OF  EXHIBITORS  HERALD-WORLD  AND  MOTION  PICTURE  NEWS 


OP 


Good  Showmen 
Go  Long  on  Shorts 

Kent  Fox  President 
Tinker  Chairman 


RITA   C.   McCOLDRICK    ON    OUTSTANDING   SHORTS    OF  1932 


«r    I  TVrt    A.         Entered  as  second-class  matter,  January  12,  1931,  at  the  Post  Office,  at  Xew  Ycrk,  N.  )'.,  under  the  act  of  March  3,  18/9.  Pub- 

V  Ol.  IV  I,  FH).  4        lished  Weekly  by  Quiyley  Publishing  Co.,  Inc.,  at  1790  Broadway,  New  York.  Subscription,  $3.00  a  year.  Single  copes,  25  cents. 


April  23,  1932 


ltd,  NEW  ! 
I£t  ORIGINAL! 

I 


"One  of  ihe  brightest,  sauciest,  sophisti- 
cated comedies  yet  offered  !  Each  player 
provides  just  the  right  note  in  a  farce  that 
sparkles  with  frivolous  gaiety !"_ /v. y.  American 

"Clever  farcical  incidents,  intriguing  melo- 
dies .  .  .  intelligent  fun  that  aroused  constant 
chuckles  and  hearty  laughter.  Beautifully 
photographed/'  _Nt  v<  times 

"Mixture  of  song,  sophistication,  satire  and 
slapstick  in  a  nifty,  naughty,  natty  picture 
which  will  keep  you  merry-minded!  Songs 
should  he  radioed.  Pictorially  beautiful  film." 

—IS.  Y.  NEWS 

"DAMITA  charming — bv  far  her  best  per- 
formance. YOUNG  is  brilliant.  Thelma  Todd 
and  Cary  Grant  do  well.  An  excellent  pro- 
duction!" -N.Y.SVN 

"Roland  Young  and  Charlie  Ruggles  irresis- 
table.  Splendid  settings. ..expert  direction." 

— IS.  Y.  WORLD-TELEGRAM 


<&3 


K. 


wmm 

NlGHt 

with 

LILY   DAMITA    •    CHARLIE   111 JGGLES 
ROLAND  YOUNG   •    THELMA  TODD 

CARY  GRANT 


Hi 


.5, 


Directed  by  Frank  Tut  tie.    From  a  play  by  Avery  llopwood.     *f*  iM*,H° 
\  Adapted  from  "Pouche".  by  Rene  Peter  and  Henri  Falk.  $3 

XDammount 


IT  PAYS  TO  PROMOTE! 

•  Here's  another  example  of  M-G-M's  helpful  service  to  theatres. 
We  urge  you  to  get  behind  "NIGHT  COURT"  just  as  we  urged 
you  to  promote  "Tarzan,  The  Ape  Man/'  Here's  how  the  State 
Theatre  in  Boston  promoted  "Night  Court"  to  record  business! 


A  FEW  of  many 
things  that  got 
THE  DOUGH  in 
Boston ! 

(You  can  do  it,  too!) 

1.  Thrilling  trailer  that  told 
them  about"Night  Court" 
a  week  in  advance ! 

2..  House-front  decked  out 
with  valance. 

3.  Enlarged  thrill-ad  No.  5 
outside  theatre. 

4.  Used  extra  ad  space. 
Note  selling  campaign  on 
this  page. 

5.  Street  car  da-sh  cards. 
Window  cards. 

6.  Furnished  66  country 
papers  with  publicity. 

7.  Special  ad  run  by  paper 
free  following  Mark  Hel- 
linger's  daily  syndicated 
column. 

8.  Newspaper  contest: 
"What  Would  You  Do  If 
You  Were  Judge  ? " 

9.  Promoted  40-piece  band 
for  opening  night. 

10.  Tie-up  with  local  dicta- 
phone company. 

lla  Radio  publicity  on  angles 
of  picture  affecting  local 
public. 

12.  Lux  tie-up  with  1-sheet 
posters  of  Anita'Page 
endorsement. 

13«  Posters,  snipes  covered 
town. 

14.  Fire  siren  on  advertising 
truck. 

15.  Monster  balloon  and  12- 
foot  banner  illuminated. 

— And  Many  More  Ideas, 
All  in  M-G-M's 

Showmanship  Campaign 
Book!  Ask  for  it! 


METRO -GOLDWYN -MAYER 

They  back  up  your  promotion  with  Qreat  Pictures! 


The  picture  that  couldn't  be  cut-because  there's  a  thrill  in  every  foot!  8,000 


A  front-page  scandal  brought  to  the  screen -the  inside  story  of  America's 
Behind  the  Public  Enemy.  Killers  run  wild  because  he  talks  juries  out  of  just 
a  new  style  in  screen  "types."  Watch  N.  Y.  Winter  Garden  box-office  fig 

ONE  OF  THE  BIG 


POISON! 

Enough  To  Kill 
A  Dozen  Men! 


I  It  was  the  prosecution's 
proved  evidence  of  murder! 
f  Yet  he  drank  it  —  and 
|  laughed,  to  save  a  guilty 

J  man  from  the  chair. 

1 


I 


Watch  WARREN  WILLIAM 

win  star  rating  for  his  powerful  work  in  this  thundering 
drama— With  Sidney  Fox,  Aline  MacMahon,  John  Wray, 
Guy  Kibbee.  Directed  by  James  Flood  and  Elliott  Nugent 


'In  official  nation-wide  poll  conducted  by  Motion 
Picture  Producers  and  Distributors  of  America. 


FOR  THRILLS! 
ANSWER  WITH 


feet- 84  minutes  of  solid  sensation! 
most  notorious  criminal  lawyer-the  Man 
ice— and  women  out  of  honor.  He'll  start 


ures  for  proof  that  "The  Mouthpiece"  is 


VITAGRAPH.  INC.,  DISTRIBUTORS 


»  ans^1 


NORMAL  WEEK'S  BUSINESS  I 

TODAY  that's  BUSINESS! 

MONEY  TALKS— 
and  at  the  Fox  Theatre 

Washington,  D.  C. 

NOT  ONLY  DID  THE  BOX  OFFICE 
HUM  BUT  THE  S.  R.  O.  SIGN  WAS 
USED  OVERTIME! 

No  Wonder  It's  the  Talk  of  Washington! 


WARNER  BAXTER 
Marian  Nixon 

Being  one  of  the  BEST  ENTERTAINMENTS 
of  the  Season  .  .  . 

FOX  PICTURE     with  YOUR  SHOWMANSHIP  it  will 


REPEAT  THE  WASHINGTON 
LANDSLIDE  AT  TOUR  THEATRE! 


APR  22  1932  @C1B  15l€3s 

MOTION  PICTURE  HERALD 


Vol.  !07,  No.  4 


THE  CURSE  OF  THE  WORD 

THAT  diligent  and  whimsical  gentleman,  "Observer,"  who 
writes  the  pungent  paragraphs  of  Page  One  of  the  newly 
constituted  "Hollywood  Herald,"  presents  in  the  last  issue 
a  paragraph  reflecting  a  movement  of  vast  importance,  if  it 
interprets  the  situation  aright.  In  fact,  it  promises  the  return 
of  the  motion  picture  to  the  picture  screen,  in  these  words: 

Three  recent  pictures  indicate  distinct  development  of 
new  styles  in  sotind  picture  treatment.  In  "This  Is  the 
Night"  (Paramount),  "Symphony  of  Six  Million" 
(RKO)  and  "The  Trial  of  Vivienne  Ware"  (Fox) ,  there 
is  a  combination  of  camera  mobility  in  story  telling  with 
the  use  of  background  music  to  further  enhance  dramatic 
values,  which  is  worthy  of  serious  study.  Incidentally,  it 
is  interesting  to  note  that  directors  of  all  three  pictures 
are  veterans  of  the  silent  days:  Frank  T tittle,  Gregory 
La  Cava,  William  K.  Howard. 

Now  that  will  be  something.  If  we  may  have  motion  pic- 
tures along  with  the  words  and  music,  the  consuming  public 
will  be  delighted  and  perhaps  persuaded  to  pay  for  them. 

Talk  has  been  permitted  to  do  the  motion  picture  vastly 
more  damage  than  the  present  surveys  of  the  sound  revolu- 
tion have  indicated.  With  large  audiences  the  motion  picture 
has  come  near  to  talking  itself  right  out  of  a  job. 

Words  are  too  smart. 

Something  of  the  condition  is  reflected  in  a  few  lines  from 
a  recent  letter  to  the  editor,  written  by  Mr.  H.  E.  Jameyson 
of  Fox  West  Coast  Theatres  in  Kansas  City,  in  the  course  of 
which  he  remarked: 

"We  need  more  effortless  entertainment  and  less  of  the 
type  that  makes  intellectual  and  cultural  demands  on  our 
patrons." 

Mr.  Jameyson  is  in  a  perfect  position  to  observe,  in  the 
operation  of  mass  audience  theatres,  and  with  the  background 
of  an  experiment  in  the  "little  theatre,"  for  the  intellectuals, 
behind  him.  His  story  is,  in  equivalent  terms,  that  of  every 
exhibitor  in  the  country  outside  a  few  population  centers. 

Now,  as  we  were  saying,  it  is  the  word  that  is  at  fault  in 
sound  pictures.  Sounds,  especially  music,  can  be  and  often 
are  emotional.  They  do  not  necessarily  carry  much  thought 
content,  no  matter  what  musicians  may  contend  about  their 
art.  But  words  differ  from  sounds,  in  that  they  are  abstrac- 
tions and  abbreviations  for  ideas,  concepts,  ratiocinations 
and  all  that  sort  of  thing.  Words  are  nothing  to  bring  be- 
tween an  audience  and  its  process  of  taking  its  predigested 
pleasure  through  the  eye  and  ear.  Too  many  words  can  ruin 
any  amusement.  There  is,  beside  the  general  intellectual  handi- 
cap of  the  word,  the  inescapable  fact  that  the  word  is  limited 
in  its  meaning  and  content  to  groups,  cliques,  sections  and 
locales.  There  are  just  a  few  world-wide  nouns,  a  few  fairly 
international  adjectives  and  positively  no  universal  verbs.  Now 
it  chances  that  verbs  are  the  only  words  with  any  action,  go 
or  velocity  in  them. 


April  23,  1932 


It  is  more  than  apparent  that  the  motion  picture,  to  continue 
and  maintain  its  wide  acceptance,  must  either  vastly  reduce 
its  word  content  or  must  cover  the  same  market  with  a  larger 
array  of  diversified  and  specialized  but  less  costly  product 
for  smaller  audience  units,  the  many  minorities  which  compose 
the  whole.  This  is  precisely  what  has  happened  in  the  industry 
of  the  printed  word. 

Between  the  printed  word  and  the  screen  is  one  tremendous 
difference.  The  printed  word  started  with  the  classes  and 
worked  downward  into  the  masses.  The  motion  picture  is  now 
struggling  with  something  of  a  reversal  of  that  process,  and 
temporarily  suffers  some  loss  of  ground  with  the  masses. 

No  one  maker  of  pictures  will  do  much  about  this,  but  by 
the  inexorable  processes  which  operate  among  the  arts,  just 
as  truly  as  they  do  in  organic  life,  the  evolutions  indicated 
will  take  place.  The  motion  picture  industry,  which  ever  con- 
cerns itself  so  much  with  practice  and  so  very  little  with 
analysis,  principle  and  theory,  will  have  to  arrive  at  the  end 
result  by  the  costly  process  of  cut-and-try.  Meanwhile,  the 
immediate  commercial  indication  is  for  more  background 
music,  fewer  words  and  shorter,  simpler  ones,  with  all  the 
pictorial  glamour  and  action  in  between  that  the  camera 
can  achieve. 

AAA 
ROMANTIC  ENGINEERING 

TUESDAY  morning  at  7:30  o'clock  Governor  Ely  of  Massa- 
chusetts stepped  up  before  a  microphone  and  fired  off 
a  Revolutionary  musket  used  at  Lexington  that  morning 
of  the  battle  157  years  ago  when  in  the  words  of  Emerson 
the  embattled  farmer  "fired  the  shot  heard  around  the  world." 
With  the  technical  connivance  of  the  sound  experts  of  Schenec- 
tady, the  same  gentlemen  who  shared  in  bringing  sound  into 
the  motion  picture,  the  old  musket's  last  word  was  radioed 
around  the  world.  The  first  shot  started  something,  the  last 
one  has  resulted,  so  far  as  we  can  note,  only  in  some  press 
items.  It  would  have  seemed  fairer,  and  even  better  pub- 
licity practice,  to  have  handed  the  musket  at  Schenectady 
to  William  Hale  Thompson  of  Chicago,  who  has  spent  a  lot  of 
time  shooting  off  in  that  direction. 


VIVE  LA  FAN 


AAA 


DELIGHTFUL  encouragement  for  the  future  of  this  indus- 
try is  afforded  by  the  evidences  of  the  Broadway  fan 
stampede  at  the  opening  of  "Grand  Hotel"  the  other 
night.  The  milling  mob  was  not  there  because  of  the  picture 
at  all.  It  was  pure  demonstration  of  the  continued  potency  of 
personality  and  the  lure  of  those  glamorous  persons,  the  stars. 
The  appreciation  ot  a  story,  a  play,  a  picture  entails  some 
slight  mental  effort,  the  possible  exercise  of  intelligence,  but 
the  worshipful  adoration  of  a  screen  personality  operates  on 
blind  impulse,  which  is  charmingly  automatic,  instinctive — and 
profitable  to  the  purveyors. 


MOTION  PICTURE  HERALD  MARTIN  QUIGLEY,  Editor-in-Chief  and  Publisher 

The  FiLMn?2rDE0xafmfnr^H  VqnfiT0Rp  timlSd  I?1'5!  M,?TION  **™»*  News    founded  1913;  Moving  Picture  World,  founded  1907;  Motography,  founded  1909- 

Edftor-hi  Chief  and  w!5  Published  every  Thursday  by  Quigley  Publishing  Company,  1790  Broadway,  New  York  City,  Telephone  Circle  7-3100.  Martin  Quigley 
403 !  Wh  TWW,  J?  ♦ bag  Colvtn  Brown  Vice-President  and  General  Manager;  Terry  Ramsaye,  Editor;  Ernest  A.  Rvvelstad,  Managing  Editor-  Chicago  offia' 
CharinT  C-osf  RnJd   T  nnrL  S*   w ff<Zd-™™^-  Hollywood  office.  Pacific    States  Life  Building,  Leo  Meehan,  manager;   London  office,  Faraday  House  *to 

5SiS^  A^r^^9Wl£J^       ■^•1^<??WW>  represerttetive;  Syctoey  office,  102  Sussex  street,  Sydney,  Australia,  Cliff  Holt,  representative;  Mexico  City 'office 

fS^v^oo^^TS^o^  £cS^  HE— •     ™«<  Qri&et  Publications:  Motion  Picture 


8 


MOTION    PICTURE  HERALD 


April    2  3,    19  3  2 


Eluding  McCarthy  In  Far  Tahiti 


EORGE  Bowles, 
master  showman 
and  bearer  of 
glamorous  tradi- 
tion, has  at  last 
eluded  and  es- 
caped from  Jeff 
McCarthy  and  his 
wiles  of  thralldom 
in  the  service  of 
the  motion  pic- 
ture. 

Three  times  Mr. 
Bowles  has  gone 
deep  into  retire- 
ment, forsaking  the  Great  White  Way  for- 
ever, and  three  times  Mr.  McCarthy  has 
lured  him  back.  Now  the  persistent  show- 
man has  quit,  forever,  maybe. 

Bowles  has  gone  to  the  end  of  the  world 
to  do  it,  and  within  certain  civilized  limits 
he  haSj  as  they  say  in  the  vernacular  of 
beche  de  mere,  gone  fa  Tahiti. 

The  story  of  it  all  transpired  just  this 
week,  with  the  arrival  of  a  letter  from  Mr. 
Bowles  to  The  Quill,  official  organ  of  the 
Theatrical  Press  Representatives  of  Amer- 
ica, Inc. 

Some  time,  every  man  has  had  his  day 
dream  of  retiring  from  the  moil  of  civiliza- 
tion to  the  idyllic  South  Seas,  where  emer- 
ald waters  break  in  showers  of  pearl  on  the 
gleaming  palm-rimmed  beaches  under  azure 
skies — where  cocoanuts  and  fish  and  yams 
abound,  where  dancing  maidens  greet  the 
white  man  in  bevies,  wearing  the  tiare  blos- 
som over  the  left  ear  in  the  Tahitian  sign 
meaning  "Welcome,  Stranger." 

Bowles  has  made  the  dream  come  true. 

At  that  late  afternoon  hour  when  Papeete 
bestirs  itself  and  gathers  on  the  hotel  ver- 
andas to  sip  vermouth  cassis,  Bowles,  in 
his  immaculate  white  ducks,  strolls  over  to 
the  Blue  Lagoon  and  sits  in  the  cool  shade, 
reflecting  on  the  gorgeous  calm  that  has 
come  into  his  life,  the  while  making  whim- 
sical grimaces  at  the  harbor  front  where  the 
ships  come  in  with  mail  from  the  States, 
bearing  the  plaints  and  woes  of  his  old  co- 
workers of  Broadway. 

Bowles,  one  of  the  best  known  showmen 
of  New  York,  took  his  rise  in  the  world 
with  Barnum  &  Bailey's  circus  and  arrived 
presently  in  the  legitimate  production  field 
of  Broadway. 

Seeks  Happiness,  But  Alas! 

With  due  concentration  on  his  life  plan, 
Bowles  presently  made  good  on  the  ambi- 
tion of  most  of  the  Broadwayites,  circus 
men  and  vaudevillians  of  the  Great  White 
Way.  He  had  Enough,  and  so  he  quit  and 
went  literally  and  joyously  up  to  Westport, 
Conn.,  and  established  a  model  poultry  farm. 
He  was  happy  and  well  and  content,  when 
along  came  "The  Birth  of  a  Nation,"  up- 
setting the  show  world  in  general  and  J.  J. 
McCarthy  in  particular.  McCarthy  drafted 
Bowles,  who  chaperoned  Mr.  Griffith's  great 
picture  through  its  ordeals  of  censorship 
and  ultimate  showing  in  Chicago,  and  in 
time  took  it  to  the  Antipodes,  with  a  long 
run  in  Australia. 

Again,  having  profited  neatly,  Mr.  Bowles 


fled  the  wiles  of  Broadway  and  sailed  for 
France.  He  was,  and  is,  a  worshipper  of 
Stevenson,  so  he  sought  out  a  retreat  in 
Barbizon,  scene  of  "Tales  of  the  Forest," 
which  was  to  be  home  forever. 

Then  came  "Broken  Blossoms"  and 
Bowles  had  made  the  mistake  of  leaving  his 
address  with  McCarthy.  There  was  an- 
other round  of  the  road.  After  the  "Broken 
Blossoms"  run,  Bowles  said  his  last  fare- 
wells again  and  sailed — this  time  for  a  re- 
mote village  in  the  south  of  France.  There 
he  would  sit  in  the  sunshine  until  the  end 
of  a  contented  life. 

Read  1+  and  Weep 

But  along  came  "The  Big  Parade"  and 
that  blandishing  McCarthy  again !  Besides 
the  franc  had  fallen.  Bowles  fell  again,  and 
again  came  to  Brodway  and  "the  road."  He 
replaced  his  crumbling  francs  with  Ameri- 
can dollars  and  sailed  away  again. 

This  time  Bowles  is  not  to  be  interrupted. 
He  plans  to  stay  nowhere,  so  that  nothing 
can  mar  his  plans.  He  is  off  on  the  trail  of 
Stevenson  again,  deep  in  the  South  Seas, 
pausing  just  now  in  Tahiti.  He  plans,  when 
he  thinks  the  end  of  the  long,  long  trail  is 
near,  to  spend  the  last  days  at  Apia  in  Sa- 
moa, where  Stevenson  sleeps  on  the  moun- 
tain top. 

All    the   memories    of   this    yarn  were 


This  IVeek 

Kent  is  elected  president  of  Fox  Film  Cor- 
poration, Tinker  chairman  of  the  board  Page  9 

Kahane  and  Franklin  will  be  given  free 
rein  in  direction  of  RKO,  with  Ayles- 
worth  dividing  his  time  between  RKO 
and  NBC  Page  11 

British  Government  asks  pure  English  but 
public  boos  varsity  accent,  says  W.  H. 
Mooring  Page  13 

Independent  exhibitors  called  to  testify  in 
Youngclaus  suit,  attacking  protection 
policy  under  anti-trust  laws  Page  18 

Box  Office  Champions  for  March  Page  22 

Broadway  Stage — from  the  Camera  Eye,  by 

Benjamin  DeCasseres  Page  10 

Distributors  get  more  leeway  in  change  in 

Australian  censor  Page  21 

FEATURES 

Editorial  Page  7 

The  Camera  Reports  Page  1  5 

Asides  and  Interludes  Page  19 

Your  Public — By  Rita  C.  McGoldrick  Page  76 

DEPARTMENTS 

Box  Office  Receipts  Page  36 

Passing  in  Review  Page  3 1 

Managers  Round  Table  Page  43 

Short  Features  Page  90 

Chicago  Page  90 

Music  and  Talent  Page  77 

Technological  Page  80 

Productions  in  Work  Page  82 

The  Release  Chart  Page  83 

Classified  Advertising  Page  89 


awakened  the  other  day  when  the  busy  little 
"Quill"  came  along  containing  the  letter 
from  Bowles.  It  is  in  the  words  of  a  man 
who  has  found  what  he  is  looking  for,  with 
maybe  just  a  grin  at  the  bitter  Broadway 
of  today,  tossed  in.  He  writes : 

Paea,  Tahiti  (Oceanie). — This  is  by  way  of 
an  answer  to  old  friends  who  have  written  via 
the  recent  boats.  Letters  arrive  monthly  and 
I'll  say  there's  nothing  like  being  on  the  ground 
if  one  is  after  information. 

Helen  Worden  had  a  dream  when  she  wrote 
her  interesting  story  in  the  N.  Y.  World-Teley 
about  "community  life"  in  Papeete.  She  must 
have  meant  "The  Blue  Lagoon  Hotel."  This  very 
excellent  hostelry,  where  the  TPROA  girls, 
Arlene  de  Haas  and  Katharine  Zimmerman, 
stopped  when  here,  is  conducted  by  my  good 
friend,  Mr.  John  Pitcairn.  There  is  a  central 
dining  hall,  built  over  the  lagoon,  with  a  great 
roof  garden  overlooking  the  sea,  a  charming 
view  of  the  mountains,  Mt.  Diademe  in  full 
profile.  There  are  many  little  bungalows  where 
hotel  guests  live,  coming  and  going  by  the  dif- 
ferent boats.  But  it  is  in  no  sense  a  settlement. 

Here's  a  Blue  Lagoon  menu  card  dated  last 
Monday,  including  the  works  from  Tahitian 
Raw  Fish  with  Cocoanut  sauce  to  Pappyra  Poi 
and  coffee  at  25  frs.  per  plate  ($1).  I  dined 
there  the  other  night  with  my  "vahine."  (Please 
get  it  straight — "vahine"  means  woman,  not 
"native,"  nor  native  butler). 

A  man  speaks  of  his  "vahine"  here  as  a 
Frenchman  does  of  "his  femme."  It  means  the 
same.  Might  be  his  wife,  his  mistress  or  just 
a  girl  friend.  No  white  man  in  Tahiti  with- 
out a  vahine. 

Several  hotels  of  the  Blue  Lagoon  type  on 
the  island,  guests  having  their  little  cottages 
with  electricity,  baths,  toilets  and  all  modern 
conveniences.  They  dine  in  the  center  building, 
where  there  is  a  restaurant,  a  lounge,  library 
and  verandas  over  the  sea. 

You  see,  we  are  quite  civilized.  Tahiti  is  no 
savage  South  Sea  island,  but  a  lovely  spot  with 
all  the  luxuries  of  tropic  life — if  you  have  the 
price.  Seven  hundred  automobiles  and  only 
one  road  around  the  island  after  leaving  Pa- 
peete. 

While  it  is  possible  to  live  here  for  almost 
nothing,  a  life  of  this  sort  means  isolation  in 
the  unfrequented  parts  of  the  island.  If  one 
must  live  "native"  he  must  earn  his  food  some- 
how— climb  the  trees  for  his  fruit,  cultivate  the 
soil  for  his  taro  and  potatoes,  penetrate  the 
mountains  for  his  wild  bananas  and  oranges, 
and  brave  the  surf  of  the  outer  reef  for  his  fish. 

Perhaps  he  can  get  a  surplus  to  sell  as  na- 
tives do  for  a  little  money  to  buy  bread,  coffee, 
sugar,  pepper,  salt  and  tobacco.  Clothes  and 
fuel  cost  practically  nothing,  but  there  are  no 
jobs  for  foreign  white  men. 

As  French  is  the  language  of  Papeete  and 
Tahitian  the  speech  of  the  island,  one  is  at  a 
serious  disadvantage  without  a  knowledge  of 
one  or  both. 

Fellows  contemplating  coming  here  should 
understand  there  is  no  chance  for  getting  work 
whatever.  No  one  should  come  without  a  little 
capital  to  secure  a  home  and  a  sure  income  of 
about  $50  a  month.  On  this  he  can  live  de- 
cently in  a  quiet  part  of  the  island  not  yet 
penetrated  by  "rich  Americans."  If  he  wants 
to  live  indecently,  it  will  cost  a  lot  more. 

The  hard  luck  stories  from  Broadway  and 
the  American  theatre  are  most  distressing.  They 
make  me  thank  God  that  I  am  out  of  it  for 
good. 

Mr.  Bowles  is  out  of  it  for  good — maybe 
— unless  Jeff  McCarthy  gets  him  again. 


April    2  3,    19  3  2 


MOTION    PICTURE  HERALD 


9 


KENT  ELECTED  FOX  FILM  PRESIDENT; 
TINKER  NAMED  CHAIRMAN  OF  BOARD 


Stockholders  Re-elect  Eleven 
Directors  and  Approve  Plan 
To  Reduce  Stated  Value  of 
Capital  Stock  to  12  Millions 

Sidney  R.  Kent  was  elevated  to  the  presi- 
dency of  the  Fox  Film  Corporation  by  the 
board  of  directors  at  a  meeting  in  New  York 
on  Tuesday  afternoon.  Following  the  an- 
nual meeting  of  stockholders,  at  which  1 1 
out  of  12  directors  were  re-elected  and  at 
which  approval  was  made  of  a  plan  to  re- 
duce stated  value  of  capital  stock,  the  Fox 
directorate  met  in  special  session  for  organ- 
ization purposes  and  also  elected  Edward  R. 
Tinker  chairman  to  succeed  Harley  L. 
Clarke,  who  asked  to  be  relieved  of  the 
duties  of  that  office  although  he  continues  as 
a  board  member. 

Kent  assumed  the  presidency  seven 
months  ahead  of  schedule.  The  terms  of 
his  deal  with  the  Chase  bankers  and  with 
Tinker  specified  December  1,  next,  as  the 
date  when  he  would  succeed  Tinker,  but 
the  manner  in  which  Kent  first  tackled  the 
job  at  Fox  and  his  method  of  operating 
since  then  so  impressed  the  bankers  and 
Tinker  that  they  decided  within  recent  days 
to  make  the  change  at  once.  Tinker's  Fox 
contract  with  Chase  is  for  one  year,  ex- 
piring December  1.  When  he  took  over  the 
reins  for  the  bankers  late  last  year  Tinker 
agreed  to  remain  with  Fox  at  least  one  year 
although  he  did  not  say  he  would  not  con- 
tinue after  that  time. 

General  Management  to  Kent 

The  move  by  which  Kent  replaced  Tinker 
in  the  presidential  post,  less  than  one  month 
after  Kent  joined  the  company  and  three 
months  following  his  sudden  resignation 
from  Paramount  Publix,  will  enable  Tinker 
as  board  chairman  to  concentiate  chiefly  on 
activities  concerning  the  financial  structure 
of  the  various  Fox  interests,  while  it  gives 
to  Kent  full  title  to  the  general  management 
of  one  of  the  industry's  important  companies, 
with  complete  authority  over  production  and 
distribution.  Operation  of  Fox  Theatres, 
comprising  some  500-odd  houses,  is  vested 
in  the  Skouras  Brothers,  who  will  re- 
port to  Kent  only  on  important  problems. 
In  announcing  the  action  of  the  board, 
Tinker  said : 

"The  election  of  Mr.  Kent  to  the 
presidency  of  the  Fox  Film  Corpora- 
tion is  a  recognition  of  his  ability  as 
an  executive  and  of  his  position  as  a 
leader  in  the  industry.  It  is  in  keeping 
with  plans  formulated  for  the  future 
of  the  company  some  months  ago.  It 
is  the  best  possible  assurance  of  con- 
tinued improvement  in  the  product  of 
the  company  and  of  its  restoration  to 
a  position  of  prosperity." 

Earlier  on  Tuesday,  stockholders  reelected 
11  directors:  Winthrop  W.  Aldrich,  David 
K.  E.  Bruce,  Matthew  C.  Brush,  Harley  L. 
Clarke,  Philip  R.  Clarke,  Samuel  W.  For- 
dyce,  Charles  W.  Higley,  George  M.  Mof- 
fett,  Edward  R.  Tinker,  Cornelius  Vander- 


bilt  and  Frank  O.  Watts.  Stockholders 
elected  Kent  a  board  member  succeeding 
Winfield  Sheehan,  who  later  was  re-elected 
to  the  vice  presidency.  Sheehan  is  on  an  ex- 
tended leave  of  absence,  scheduled  to  termi- 
nate on  June  9. 

Advancement  of  Tinker  to  board  chair- 
man and  of  Kent  from  executive  vice  presi- 
dent to  the  presidency  was  immediately  fol- 
lowed by  the  elevation  of  W.  C.  Michel 
from  a  vice  presidential  post  to  that  of  ex- 
ecutive vice-president.  The  complete  execu- 
tive personnel  of  the  Fox  Film  Corporation : 

Chairman  of  the  Board — Edward  R.  Tinker. 
President — Sidney  R.  Kent. 
Executive  vice-president — W.   C.  Michel. 
Vice-president — Winfield  Sheehan. 
Vice-president — James  R.  Grainger. 
Vice-president — Richard   A.  Rowland. 
Vice-president  and  Treasurer — C.  E.  Rich- 
ardson. 

Vice-president — Leonard  A.  Woolams. 
Vice-president — Glenn  Griswold. 
Secretary — H.  G.  Fahlbusch. 
Comptroller — Sydney  Towell. 
Assistant  treasurer — W.  S.  Bell. 
Assistant  secretary — Felix  Jenkins. 
Assistant  secretary — J.  H.  Lang. 

Revision  of  the  corporation's  top  execu- 
tive line  will  not  be  followed  by  any  radical 
changes  in  policy,  according  to  a  spokesman 
for  the  corporation,  nor  does  the  manage- 
ment contemplate  at  the  moment  any  further 
changes  of  the  executive  roster.  The  changes 
made  by  the  company  this  week  were  the 
most  sweeping  since  the  reorganization  of 
the  board  a  year  ago.  They  are  one  of  the 
final  changes  of  many  made  over  a  period 
of  several  months. 

Stockholders  took  action  on  the  proposed 
change  in  the  company's  financial  structure 
when  they  approved  a  plan  to  reduce  the 
stated  value  of  capital  stock  from  $90,780,- 
000  to  $12,628,300.  The  proposal  was  made 
and  action  taken  on  it  in  order  to  enable 
the  company  to  write  some  of  its  invest- 
ments down  to  a  nominal  figure  and  to 
set  up  adequate  reserves  for  revaluation  of 
other  assets.  Investments  in  the  stock  of 
Fox-Theatres  Corporation,  Fox  Chicago 
Theatres  Company  and  in  the  equipment  of 
its  Kodo-Chrome  Laboratories  will  thereby 
be  written  down  to  $1,  and  in  addition,  re- 
serves will  be  increased  from  $2,233,095  to 
$40,030,525. 

At  the  stockholders  meeting,  the  voice  of 
Jacob  Conn,  an  exhibitor  of  Providence,  was 
heard  in  protest  against  the  balloting  which 
resulted  in  the  election  of  directors.  Conn 
is  a  familiar  figure  in  minority  stockholders' 
defensives  having  participated  loudly  and 
widely  in  the  fight  of  the  minority  holders 
of  Pathe  Exchange,  Inc.  which  last  year 
sought  to  dislodge  the  deal  by  which  the 
Radio  interests  purchased  assets  of  Pathe 
and  later  merged  them  with  Radio  Pictures. 
On  Tuesday  of  this  week  his  battle  cry  had 
to  do  with  the  policy  of  Fox  with  regards 
the  poster  renting  situation  and,  along  with 
some  Class  A  holders,  he  claimed  the  elec- 
tion of  directors  was  illegal  because  it  was 
controlled  by  the  voting  trustees,  which  in- 
clude Albert  H.  Wiggin,  Frank  O.  Watts 
and  Harley  L.  Clarke,  and  because  of  this 
alleged  illegality,  Conn  threatened  to  speak 
to  the  government  about  it.    The  basis  of 


W.  C.  Michel  Executive  Vice- 
President;  Changes  Most 
Sweeping  Since  Reorganiza- 
tion of  Board  One  Year  Ago 

this  protest  is  supposed  to  hinge  around  the 
company's  by-laws  by  which  Class  A  stock- 
holders have  the  right  to  elect  nine  direc- 
tors out  of  12  after  the  corporation  fails  to 
pay  four  quarterly  dividends  of  $1.  Forma- 
tion of  a  stockholders'  committee  to  oppose 
the  election  was  threatened. 

Conn  voiced  a  word  of  praise  for  Sidney 
Kent,  calling  him  "the  greatest  man  in  the 
industry,"  and  at  this  point  he  related  the 
fact  that  Kent  "is  not  given  enough  author- 
ity in  the  Fox  organization."  Conn  did  not 
know  that  Kent  would  be  elected  president 
two  hours  later. 

Edward  R.  Tinker,  a  New  York  banker, 
was  elected  president  of  Fox  Film  Corpora- 
tion on  November  17,  1931,  succeeding 
Harley  L.  Clarke  who  was  then  named 
board  chairman.  Clarke  relinquished  the 
presidential  post  after  less  than  20  months 
following  his  purchase  of  a  controlling  in- 
terest from  William  Fox.  Tinker's  election 
culminated  many  weeks  of  negotiations  and 
planning  on  the  part  of  Clarke  and  Chase 
banking  interests.  Chase  was  brought  into 
the  Fox  situation  through  Clarke's  General 
Theatres  Equipment  Corporation  and 
through  financial  support  of  Fox  after  Hal- 
sey,  Stuart  and  Company  withdrew  from 
the  situation.  Because  of  his  dominating 
influence  in  General  Theatres,  Clarke  had 
been  regarded  as  the  controlling  personality 
in  Fox  Film  since  William  Fox  sold  out 
his  interest. 

Tinker  Former  Chase  Executive 

Since  General  Theatres  Equipment,  Inc., 
went  into  receivership,  however,  the  Chase 
National  Bank,  as  the  holder  of  notes 
against  bank  loans  to  the  company  and  to 
Fox,  has  been  in  actual  control  of  the  hold- 
ing company  which  controls  Fox  Film.  The 
fact  that  Clarke  was  not  re-elected  chair- 
man this  week  was  taken  by  Wall  Street  as 
formal  recognition  of  the  fact  that  he  no 
longer  controls  the  company  and  is  retiring 
in  favor  of  the  noteholders  and  debenture 
holders. 

Tinker,  a  former  Chase  executive,  and 
president  of  the  Interstate  Equities  Corpo- 
ration, was  selected  in  1931  as  being  mutual- 
ly satisfactory  to  Clarke  and  to  the  Chase 
concern.  Immediately  following  his  elec- 
tion, Tinker  went  on  the  Fox  board  as  a 
Clarke  nominee.  He  then  set  about  to  re- 
habilitate the  various  Fox  corporations  and 
to  reorganize  them  economically  along  the 
lines  which  he  had  followed  in  other  indus- 
tries and  in  banking  circles.  The  remould- 
ing process  reached  a  climax  only  a  few 
weeks  ago  when  Tinker  traveled  Westward 
and  established  a  production  cabinet  at  the 
studio  in  place  of  a  one-man  policy  of  op- 
eration, and  when  he  brought  Sidney  Kent 

(Continued  on  page  12) 


10 

BROADWAY 


WE  ARE  NO 
LONGER  CHILDREN 

Theme :  After  many  years  have  elapsed 
can  we  (she  or  him)  recapture  the  glamour 
of  the  first  blossomy  It  ? 

No,  my  children  of  Eros,  says  Leopold 
Marchand,  in  one  of  the  finest  comedy- 
dramas  of  the  season,  "We  Are  No  Longer 
Children,"  adapted  from  the  French  by  Ilka 
Chase  and  William  B.  Murray. 

We  open  on  a  Parisian  cafe.  Roberte  is 
waiting  for  her  lover,  Jean.  He  comes  in, 
from  the  opera,  and  a  little  later  enter  the 
girl  he  is  going  to  marry  and  her  father. 
Roberte  and  Jean  are  living  together.  We 
are  spilled  into  the  web  right  at  the  start. 
The  drama  clinks  from  the  curtain's  rise. 

Some  years  later,  in  the  second  act,  Jean 
is  happily,  dully,  restlessly  married.  In 
comes  Roberte,  also  restlessly  married  to  a 
big-  pipe  and  drain  man.  Jean  and  Roberte 
feel  the  upheaval  of  the  first  libido  jamboree. 
They  love-clinch  when  the  guests  are  out 
the  room.  Sex  is  mightier  than  marriage. 

Act  three :  They  are  in  Dieppe.  They 
have  both  broken  away  from  the  bosoms  of 
their  families.  But  it  is  now  the  next  morn- 
ing. They  have  not  recaptured  the  old 
Wine  of  Venus.  It  is  all  drained  off.  They 
both  get  back  to  their  families  quickly  be- 
fore they  are  discovered.  Jean  can't  even 
carry  Roberte  any  longer ! 

There  are  other  excellent  bits :  the  fine 
scene  where  Lisa  Duval  (played  by  the 
lovely  Spring  Byington )  comes  to  give 
Jean  his  dead  father's  love-letters  to  her. 
Jean  thought  his  father  a  model  bourgeois 
husband.  This  scene  is  one  of  the  most  poig- 
nant scenes  of  ironic  beauty  on  the  local 
stage. 

The  other  is  the  characterization  of  Har- 
old Vermilyea  as  the  friend  of  Jean,  who 
also  has  aged  and  changed  from  a  gay  bo- 
hemian  into  a  stupid  business  man.  Geoffrey 
Kerr  and  June  Walker  carried  off  the  leads 
excellently.   William  A.  Brady  produced. 

There  is  an  exquisite  flavor  and  a  ringing 
sincerity  about  this  play.  It  must  be 
screened,  and  if  done  right  it  will  register 
among  the  adult  better  pictures. 

Action  ?  Another  old  picture  superstiti- 
tion.  Character  and  plot  are  action.  What- 
ever moves  your  heart  and  brain  is  action. 
Good  dialogue  is  action. 

TOO  TRUE 
TO  BE  GOOD 

He  belongs  in  pictures.  He  would  make 
the  greatest  of  all  dialogue  writers.  He  can 
make  any  one  say  anything — and  say  it  with 
a  snap  and  a  sizzle  that  no  dialogue  writer 
has  yet  captured  for  the  screen. 

George  Bernard  Shaw,  alias  England's 
Other  John   Bull,   alias   the   Emperor  of 


MOTION    PICTURE  HERALD 

STAGE  FROM 

Noted  Critic  and  Essayist 
Points  Out  Screen  Values 
of  Current  Stage  Offerings 

By  BENJAMIN  DeCASSERES 


Drama,  alias  the  Man  Who  Even  Snores 
Words,  alias  the  Terra  Cotta  Voltaire,  has 
got  a  new  play  on  Broadway.  It  would  make 
a  corking  picture  if  Saint  Barney  would 
only  loosen  up  and  let  the  boys  out  at  Holly- 
wood do  it  in  their  own  way  with  Barney 
himself  as  the  dialogue  machine. 

Shaw  is,  after  all,  as  a  dramatist,  all 
spray  and  no  fountain.  Take  away  his  dia- 
logue and  there  is  nothing  at  all.  His  brain 
is  an  epigram  factory,  and  all  his  characters 
are  just  epigram-automats. 

"Too  True  to  Be  Good,"  put  on  by  the 
Theatre  Guild,  has  a  corking  first  act.  A 
woman  (the  bird-headed  and  vocally  thrill- 
ing Hope  Williams)  is  in  bed  with  measles. 
Her  nurse  (the  cutting,  the  uproarious,  the 
greatest  lady  clown  on  earth,  Beatrice  Lil- 
lie,  is  a  crook.  She  lets  in  a  high-class  ro- 
mantic burglar  through  the  window.  In- 
stead of  stealing  the  woman's  pearls  he 
preaches  to  her  the  beauties  of  the  gay  and 
open  life  of  adventure.  So  he  pretends  to 
kidnap  her,  and  all  three  make  their  getaway 
from  rich  respectability  to  the  Open  Road. 

The  next  two  acts  are  all  dialogue — most 
of  it  musty  and  stale  Shavanism — but  there 
is  a  war  going  on  back  stage  that  is  very 
funny,  or  could  be  made  so  in  the  films. 
Like  Lubitsch's  trick  with  Chevalier  in  "One 
Hour  with  You,"  Shaw's  characters  talk 
off  and  on  to  the  audience.   It's  cute. 

But  the  Old  Man  is  tiresome ;  he's  played 
out ;  there's  no  longer  lead  in  his  intellec- 
tual pencil.  What  he  needs  is  Hollywood. 
Offer  the  Old  Man  five  million  cold  for  his 
whole  product,  no  strings.  And  make  some 
of  the  grandest  pictures  we've  ever  had. 
They'll  be  better  than  Shaw — with  Don  Mar- 
quis, for  instance,  handling  the  scripts. 

Gad  !  That  Scotch  has  a  click  in  it,  boys ! 

BLOOD- 
STREAM 

Imagine  "The  Last  Mile"  laid  at  the  bot- 
tom of  a  mine,  with  one  scene  outside  of 
the  mine.  But  something  more  powerful, 
more  terrible,  more  gripping  than  "The  Last 
Mile"  because  it  is  underground.  It  is  a 
prison  mine  worked  by  convicts. 

The  atmosphere  of  the  play  is  smouldering 
hate.  Negroes  and  white  crooks  have  it  in 
for  the  brutal  warden.  There  is  something 
demonic,  terrible — like  war  or  Dante's  Hell 
— from  the  rise  of  the  curtain.  The  air 
quivers  with  expectancy.  It  held  me  tight 
all  the  way  through  to  the  frightful  end. 
It  is  not  propaganda.  It's  a  deep  cut  into 
raw  life. 

James  Knox,  white,  is  engineering  a  get- 
away. He  has  murdered  a  convict  pit-boss. 
He,  hunted  day  and  night,  is  hidden  in  vari- 
ous pockets  in  the  mine.  The  negroes  feed 
him  surreptitiously.  He  has  secreted  a  stick 
of  dynamite.  He  and  the  warden  die  to- 
gether in  the  depths  after  it  goes  off. 


April    2  3,    193  2 

CAMERA  EYE 


An  unusual  character  in  this  play  is  Gypsy 
Kale,  an  insane  negro  convict  who  believes 
himself  to  be  God  (played  finely  bv  Frank 
Wilson).  He  has  stolen  the  stick  of  dyna- 
mite, which  he  believes  is  a  magic  wand 
with  which  he  is  going  to  blow  up  the  earth. 
He  dies  with  the  warden  and  Knox.  Frank 
Wilson  as  Gypsy  and  Cecil  Holm  as  Knox 
were  perfect.  There's  good  comic  relief  in 
the  negroes. 

Here  is  all  the  stuff  of  a  crash  screen 
thriller.  Frederick  Schlick  is  the  author. 
The  settings  were  by  Jo  Mielziner.  Pro- 
duced by  Sidney  Harmon. 

THE 
DECOY 

Just  a  couple  little  angles  make  the  show 
go  'round.  And  an  angle  is  simply  some 
exaggeration  or  jazzing  of  some  common- 
place situation.  It  is  doing  stunts  on  old 
themes.  That's  all  we  see  on  the  stage  and 
screen  nowadays,  with  rare  exceptions. 

"The  Decoy,"  by  Harrison  King,  is  a  play 
that  might  have  jelled  into  something  if  the 
author  had  only  known  the  angle  trick.  But 
they'll  angle  it  up,  I  think,  pretty  well  when 
it  gets  to  Hollywood.  For  there  is  cer- 
tainly the  making  of  a  picture  here. 

Gloria  Kerr  hasn't  the  least  suspicion  that 
her  father  is  the  big  Tin  Box  Boss  of  Bel- 
mont. Joe  Wright,  the  editor  of  a  newspa- 
per that  was  out  for  circulation  and  righc- 
eousness,  is  gone  up  to  the  roof  his  noodle 
on  her.  When  Gloria  went  out  socially  she 
wondered  why  people  sidestepped  her. 

In  the  second  act  Gloria  as  secretary  of 
a  charity  organization  goes  calling  on  a  lady 
of  uneasy  virtue  who  was  down  with  the 
pip,  or  something,  in  Noonan's  Questionable 
Lodging  House.  And  here  is  the  beginning 
of  the  race  toward  the  Big  Scene.  She  learns 
from  the  Loose  Dame  all  about  her  Tin  Box 
father.  Just  as  Papa  is  going  to  railroad 
Joe  on  a  false  charge  of  murder  Gloria 
throws  the  harpoon  into  the  old  man,  and 
the  Tin  Box  gives  up  the  ghost. 

Clinch  in  the  love-beam.  O  sola  mia! 
It's  good  for  the  Harlem  Circuit. 

HOUSE- 
WARMING 

Gilbert  Emery  of  Hollywood  and  New 
York  and  Pauline  Frederick  of  Hollywood 
and  New  York  wrote  and  staged,  respec- 
tively, this  comedy  of  a  red  piano  and  how 
it  finally  caused  a  bride  to  burn  down  the 
old  Connecticut  home. 

The  piano  was  presented  by  a  Terrible 
Aunt  of  the  new-made  husband.  This  aunt 
nearly  wrecks  the  marriage  by  her  ancient 
New  England  ways. 

It  is  just  another  pediculous  play;  but 
as  Mr.  Emery  and  Miss  Frederick  engi- 
neered it,  you  know  whereto  it  is  bound. 
I'd  like  to  see  Marie  Dressier  and  Jim  Cag- 
ney  in  it. 


April    23,  1932 


MOTION    PICTURE  HERALD 


KAHANE,  AND  FRANKLIN  TO  HAVE 
FREE  REIN  IN  DIRECTION  OF  RKO 


Aylesworth's  Schedule,  Dividing 
Time  Between  RKO  and  RCA, 
Expected  to  Limit  Activity  in 
RKO  to  General  Supervision 

With  Merlin  H.  Aylesworth,  president 
of  Radio-Keith-Orpheum  and  National 
Broadcasting  Corp.,  scheduled  to  divide  his 
time  about  equally  between  the  two  enter- 
tainment subsidiaries  of  RCA,  the  extent  to 
which  B.  B.  Kahane,  president  of  Radio 
Pictures,  and  Harold  B.  Frank,  president  of 
Keith-Albee-Orpheum  and  Orpheum  Cir- 
cuit, will  be  permitted  free  rein  in  execu- 
tive direction  of  RKO,  became  more  ap- 
parent this  week. 

Aylesworth's  schedule,  established  during 
his  first  week  as  president  of  both  RKO 
and  NBC,  and  likely  to  be  adhered  to  in- 
definitely, has  him  devoting  mornings  to 
RKO  affairs  and  the  remainder  of  the  day 
to  NBC.  The  obvious  restrictions  imposed 
by  this  schedule,  it  is  expected,  will  limit 
Aylesworth's  participation  in  RKO  affairs 
to  general  supervisory  matters,  with  active 
direction  of  Radio  Pictures  and  RKO  thea- 
tres vested  without  limitations  in  Kahane 
and  Franklin.  The  same  restrictions  on 
Aylesworth's  activities,  in  the  opinion  of 
RKO  executives,  will  prevent  the  widely 
discussed  appointment  of  John  Royal,  vice 
president  of  NBC,  to  an  important  vaude- 
ville post  with  RKO.  Royal,  who  has  had 
executive  experience  with  Keith-Albee-Or- 
pheum and  is  recognized  as  quite  a  show- 
man, may  now  assume  fuller  responsibili- 
ties at  NBC,  similar  to  those  evolving  upon 
Kahane  and  Franklin  at  RKO. 

"I  would  certainly  like  to  have  the  bene- 
fit of  Royal's  ability  and  experience  in  the 
direction  of  RKO  theatres,"  Franklin  said. 
"However,"  he  added,  "Royal's  duties  at 
XBC  are  so  numerous  that  I  doubt  whether 
he  can  be  spared." 

Franklin  Rounding  Out  Staff 

With  the  statement  that  he  considered 
the  character  of  manpower  of  greater  im- 
portance than  physical  assets,  Franklin  this 
week  began  to  round  out  his  theatre  execu- 
tive staff,  which  will  be  headed  by  a  home 
office  cabinet  of  five  and  augmented  by  a 
divisional  directorate  of  six.  RKO  theatre 
operations,  he  said,  will  be  placed  on  an 
individual  basis,  with  a  maximum  amount 
of  freedom  granted  to  division  managers. 
In  addition,  he  promised  that  there  would  be 
no  wholesale  shifts  or  changes  in  organiza- 
tion and  that  those  required  would  be  made 
from  within  the  ranks,  wherever  possible. 

With  the  appointment  of  Herschel  Stuart, 
former  operator  of  the  Fox-Poli  circuit  and 
recently  invited  to  take  over  management 
of  the  Roxy  theatre,  New  York,  which  he 
declined,  to  a  post  in  charge  of  RKO  thea- 
tre field  men,  Franklin's  cabinet  of  five 
was  completed  this  week.  Other  members 
are:  Joseph  Plunkett,  vice  president  and 
general  manager  of  RKO;  Phil  Reisman, 
vice  president  in  charge  of  film  booking ; 
Martin  Beck,  in  charge  of  vaudeville  book- 
ings, and  Robert  F.  Sisk,  director  of  ad- 


vertising, publicity  and  exploitation.  Stu- 
art's appointment  is  effective  May  1. 

Four  of  the  six  divisional  theatre  direc- 
tors were  named  by  Franklin  this  week. 
They  are :  Nate  Blumberg,  in  charge  of  the 
New  York  theatre  division ;  Asher  Levy, 
Chicago  division  director ;  Cliff  Work,  Pa- 
cific Coast  division,  and  Charles  Koerner, 
Southern  division.  Directors  of  Middle 
West  and  New  England  divisions  have  not 
been  appointed  yet,  but  Harry  McDonald 
is  definitely  being  considered  for  the  New 
England  post. 

Other  appointments  of  the  week  included 
that  of  Robert  Connolly,  formerly  with 
Florenz  Ziegfeld's  producing  organization, 
to  a  new  post  in  charge  of  talent  selection 
and  program  planning  for  the  Palace  Thea- 
tre, New  York,  with  the  title  of  "im- 
presario." Myron  Robinson,  former  assist- 
ant to  Kahane  in  the  RKO  legal  department, 
has  been  placed  in  charge  of  the  real  estate 
department,  and  F.  H.  White,  whom  he  suc- 
ceeds now  has  charge  of  the  corporation's 
tax  and  assessment  matters. 

Appointments  still  in  abeyance  but  re- 
garded as  certain  to  materialize  in  the  near 
future  are  those  of  Maurice  Goodman,  RKO 
counsel,  to  the  post  of  general  counsel  va- 
cated by  Kahane,  and  J.  J.  McCarthy  to 
the  production  post  of  liaison  officer  between 
independent  unit  producers  and  RKO. 
Definite  plans  for  the  distribution  of  a 
minimum  of  15  unit  productions  by  Radio 
Pictures  during  the  coming  season  have 
already  been  approved. 

Will  Resume  Theatre  Broadcasts 

E.  M.  Glucksman,  former  national  direc- 
tor of  theatres,  ends  his  association  with 
RKO  this  week  with  the  decision  to  abolish 
the  post  he  occupied. 

Resumption  of  the  weekly  RKO  "Theatre 
of  the  Air"  broadcasts,  probably  at  some 
time  in  the  late  summer  or  early  fall,  has 
been  decided  upon.  S.  L.  Rothafel  will  be 
in  charge  of  the  bioadcasts  and  will  take 
active  charge  of  plans  for  them  on  his  re- 
turn from  a  European  trip  beginning  May  5. 

Few  changes  in  the  executive  personnel 
of  Radio  Pictures  under  Kahane's  adminis- 
tration appear  in  prospect,  the  executive 
realignment  in  the  production  and  distribu- 
tion company  having  been  completed  prior 
to  the  change  in  RKO  presidents  which 
replaced  Hiram  S.  Brown,  now  a  member 
of  the  board  of  directors,  with  Aylesworth. 

Ned  Depinet  continues  as  vice-president, 
in  charge  of  distribution ;  David  O.  Selz- 
nick,  studio  and  production  chieftain ;  Lee 
Marcus,  vice-president,  serving  as  liaison 
executive  between  home  office  and  studio ; 
Frank  O'Heron,  vice-president,  serving  on 
studio  business  matters ;  and  Jules  Levy, 
general  sales  manager.  The  only  appoint- 
ment of  consequence  which  appears  in 
prospect  in  Kahane's  jurisdiction  is  that  of 
J.  J.  McCarthy  to  supervise  arrangements 
for  independent  productions  for  Radio  dis- 
tribution, and  this  appointment  remains  in 
an  indefinite  stage,  for  the  time  being. 

An  effort  will  be  made  by  Kahane  to 
reduce  the  budget  on  Radio  productions  for 
the  new  season,  it  was  reported  this  week, 
with  a  plan  under  consideration  for  holding 


Franklin  Rounding  Out  Staff, 
To  Be  Headed  by  Cabinet  of 
Five  and  Augmented  by 
Divisional  Directorate  of  Six 

costs  to  a  $225,000  average,  per  picture. 
Kahane  is  now  engaged  in  conferences  on 
new  season  product  which  may  be  termi- 
nated within  the  next  few  days.  Indica- 
tions are  that  the  company  will  have  54 
pictures  for  distribution  next  season;  40  of 
which  will  be  from  its  own  studios  and  the 
remainder  from  independents. 

The  implied  assurance  of  David  Sarnoff, 
marked  at  a  dinner  in  New  York  this  week 
in  honor  of  M.  H.  Aylesworth,  that  RCA 
was  prepared  to  stand  behind  its  subsidiary, 
RKO,  to  the  limit,  was  responsible  for  a 
new  spirit  of  enthusiasm  in  the  RKO  ranks. 
The  assurance  of  Franklin  that  no  whole- 
sale changes  were  in  prospect  and  that  in- 
dividual ability  would  be  given  every  op- 
portunity to  show  and  prove  itself  in  the 
theatre  field,  accounted  for  some  more. 

Calls  Man-Power  Big  Factor 

Franklin  attributed  most  of  the  ills  of  the 
theatre  to  overseating  and  weakness  of 
man-power.  The  solution  of  the  first,  he 
said,  depends  upon  the  willingness  of  large 
circuits  to  join  in  a  cooperative  move  de- 
signed to  reduce  overseating,  and  the  second 
requires  every  executive  and  subordinate 
to  prove  his  worth. 

"It  is  idle  to  maintain,"  Franklin  said, 
"that  the  efficiency  of  the  motion  picture 
industry  increased  anything  like  the  propor- 
tion in  which  theatres  have  been  acquired. 
Right  up  to  the  eve  of  the  depression  cir- 
cuits over-built,  investing  in  brick,  stone 
and  mortar,  instead  of  brains,  in  a  desire 
to  dominate  the  industry.  This  resulted  in 
overseating  in  practically  every  community 
throughout  the  country.  The  problem  is 
particularly  acute  inasmuch  as  there  are 
not  enough  good  pictures  to  go  around. 

"Construction  co-operation  among  thea- 
tre circuit  groups  will,  through  realignments 
and  changes  of  policy,  gradually  solve  the 
problem  of  too  many  seats,"  he  said. 

"Those  motion  picture  organizations  that 
laid  more  stress  on  the  character  of  their 
man-power,  rather  than  on  physical  assets, 
have  fared  much  better,"  Franklin  con- 
tinued. "Those  who  built  more  modestly 
and  expanded  more  soundly  are  finding  in 
present  conditions  greater  opportunities  for 
the  future. 

"I  have  operated  many  theatres,"  he  said, 
"and  whatever  measure  of  success  I  have 
had  arises  from  the  fact  that  individuality 
has  always  been  encouraged  where  found. 
These  lines  will  be  followed  in  my  present 
association  and  all  possible  latitude  allowed 
men  possessing  such  qualities.  Responsi- 
bility should  be  definitely  placed,  and  when 
it  is  entrusted  to  the  proper  hands  we  have 
achieved  good  organization. 

"Division  managers  of  our  circuits  will 
operate  almost  as  if  they  were  the  owners 
of  the  houses  in  their  charge  and  it  is  my 

(.Continued  on  following  page) 


) 


12 


MOTION    PICTURE  HERALD 


April    23,    I  932 


KENT  PRESIDENT  OF  FOX 


Kahane,  Franklin 
Given  Free  Rein 


(Continued  from  page  9) 

into  the  fold  in  charge  of  management,  last 
month. 

Reports  that  Kent  would  succeed  Tinker 
as  Fox  president  immediately  followed 
Kent's  acceptance  of  a  contract  to  become 
chief  operating  executive  of  the  company. 
A  spokesman  for  the  corporation  said  at 
that  time  that  the  Kent  contract  did  not  in- 
corporate any  written  reference  to  his  be- 
coming president  although  it  was  revealed 
this  week  that  a  verbal  agreement  along 
these  lines  had  been  made.  He  did  say,  how- 
ever, that  it  would  be  a  "logical  move"  in- 
asmuch as  Tinker  had  been  desirous  of  un- 
burdening himself  of  many  presidential 
duties  in  order  to  give  more  time  to  im- 
portant financial  matters. 

Tinker  has  been  engaged  in  financial 
work  for  more  than  30  years  and  is  a  direc- 
tor of  more  than  35  banking,  manufactur- 
ing, mercantile,  railway  and  oil  corpora- 
tions. Several  months  elapsed  before  he 
made  any  drastic  changes  in  the  Fox  scheme 
of  operation.  On  June  10,  a  Chase-Tinker 
directorate  was  elected.  This  board  still 
continues,  with  the  exception  of  Sheehan, 
who  was  replaced  this  week  by  Kent.  Its 
members  all  are  prominent  in  banking  and 
business  affairs.  David  Bruce  is  a  son-in- 
law  of  former  secretary  of  the  treasury 
Andrew  Mellon  and  is  a  director  of  Union 
Pacific  Railway.  Matthew  Brush  is  presi- 
dent of  American  International  Corporation 
while  Harley  L.  Clarke  continues  as  execu- 
tive of  General  Theatres  Equipment  and 
president  of  Utilities  Power  and  Light  Com- 
pany. The  Central  Union  Trust  Company 
of  Illinois  is  headed  by  Philip  Clarke  and 
the  firm  of  Fordyce,  Holliday  and  White, 
attorneys,  has  as  its  president  Samuel 
Fordyce,  also  one  of  the  Fox  directors. 
Charles  W.  Higley  is  president  of  Hanover 
Fire  Insurance  Company,  George  K.  Moi- 
fett  is  president  of  Corn  Products  Refining 
Company,  and  Frank  O.  Watts  is  board 
chairman  of  the  First  National  Bank  of  St. 
Louis.  Cornelius  Vanderbilt,  country  gen- 
tleman and  reputed  to  have  large  interests 
in  railway  and  other  large  public  utilities, 
is  another  Fox  board  member. 

The  563  theatres  now  operated  for  Fox 
by  Spyros  and  George  Skouras  will  be 
operated  by  a  cabinet  of  four  under  final 
organization  plans  completed  and  made  ef- 
fective with  the  return  to  New  York  of 
E.  L.  Alperson.  George  Skouras  will  oper- 
ate in  Greater  New  York,  Charles  Caballero 
will  handle  Central  New  York,  L.  J.  Lud- 
wig  will  handle  New  Jersey  and  Philadel- 
phia and  Charles  Skouras  will  have  charge 
of  Fox  West  Coast  and  Fox  Midwesco  em- 
bracing 446  houses.  Each  executive  will 
have  under  him  numerous  division  managers. 

An  agreement  is  expected  to  be  reached 
shortly  in  the  efforts  of  the  three  committees 
working  out  a  joint  plan  for  seeking  deposits 
of  General  Theatres  Equipment  debentures 
to  further  reorganization,  according  to 
Harry  S.  Durand,  of  the  banking  firm  of 
Mackay  &  Company. 

Durand  was  a  member  of  the  first  com- 
mittee formed  to  secure  deposits  from  hold- 
ers of  $30,000,000  of  six  per  cent  debentures, 


on  which  interest  was  defaulted  April  1. 
None  of  the  three  committees  has  obtained 
a  majority  as  yet. 

General  Theatres  Equipment  Corp.  has 
reported  total  income  of  $2,803,573  for  the 
year  ended  Dec.  31,  1931,  and  net  loss  of 
$993,703  after  expenses,  taxes,  interest,  etc., 
but  exclusive  of  $1,098,280  estimated  loss 
due  to  trading  in  Class  A  stock  of  Fox  Film 
Corporation  and  failure  of  brokerage  house 
which  was  charged  against  operating  surplus 
account. 

Income  account  of  General  Theatres 
Equipment  Corporation  for  1931  follows: 
Dividends  received,  $2,650,572 ;  interest  re- 
ceived, $153,001;  total  income,  $2,803,573; 
expenses,  etc.,  $320,867 ;  taxes  and  tax 
stamps,  $139,851;  interest,  $3,032,364;  amor- 
tization, etc.,  $304,194;  net  loss,  $993,703. 

Operating  surplus  account :  Operating  sur- 
plus January  1,  1931,  $3,547,825;  add:  dis- 
count on  $446,000  principal  amount  of  ten- 
year  6%  convertible  gold  debentures  retired 
through  sinking  fund,  $257,597,  less :  un- 
amortized debt  discount  applicable  to  deben- 
tures retired,  $39,680,  leaving  a  balance  of 
$217,917  ;  total,  $3,765,742 ;  deduct :  one  quar- 
terly dividend  of  75  cents  per  share  on  pre- 
ferred stock,  $710,397;  estimated  loss  due  to 
trading  in  Class  A  stock  of  Fox  Film  Cor- 
poration and  failure  of  brokerage  house, 
$1,098,281;  to  write  down  to  a  nominal 
value  of  $1  patents  obtained  through  allow- 
ance for  developments  and  experiments  fi- 
nanced by  Harley  Clarke,  $192,952;  net 
loss  for  year  1931,  $993,704;  operating  sur- 
plus December  31,  1931,  $770,408. 

Tinker  returned  to  the  home  office  in  New 
York  early  in  the  week  from  a  visit  to 
Movietone  City  in  California  where  he  in- 
stalled Leonard  Woolams  as  financial  ad- 
ministrator on  the  West  Coast.  Kent's  first 
visit  to  the  Fox  production  plant  since  he 
joined  the  company  will  be  made  within  a 
few  days.  He  is  scheduled  to  leave  New 
York  Saturday,  returning  in  about  two 
weeks  for  conferences  regarding  the  new 
selling  season. 

In  the  meantime,  W.  C.  Michel  arrived 
in  Hollywood  to  take  charge  of  the  studio 
pending  the  recovery  of  Richard  Rowland 
from  a  recent  operation  for  appendicitis. 
Mclntire  has  been  handling  executive  mat- 
ters at  the  studio,  but  it  is  understood  he  is 
about  to  retire.  He  arrived  in  Hollywood 
from  New  York  this  week  to  "settle  up." 

On  Monday,  William  Atkinson  took  over 
his  new  duties  as  president  of  the  Fox  The- 
atres Corporation,  which  has  new  offices  in 
the  film  building  at  729  Seventh  Avenue, 
New  York. 

Activities  concerning  the  company's  con- 
trol of  the  Roxy  theatre  in  New  York  came 
to  a  climax  on  Monday  when  Class  A  stock- 
holders of  the  Roxy  Theatres  Corp.  elected 
Harry  G.  Kosch  an  attorney,  president.  He 
succeeds  Harley  Clarke  who  along  with 
S.  R.  Burns  and  W.  C.  Michel,  retire  from 
the  Roxy  directorate. 

The  theatre  will  be  operated  as  a  separate 
enterprise  apart  from  Fox.  The  Class  "A" 
stockholders  elected  seven  directors  to  the 
board  of  12.  Elected  were  Kosch,,  Richard 
F.  Hoyt  of  Hayden  Stone  &  Company ;  Fred- 
erick Pope,  Francis  L.  Robbins,  Jr.,  W.  E. 


(Continued  from  preceding  page) 

guess  they  will  feel  their  duties  and  obli- 
gations keenly.  We  will  not  attempt  to  di- 
rect their  every  move  from  New  York.  The 
New  York  organization  will  serve  to  guide 
operations,  and  to  co-ordinate  and  inspire 
them,  nothing  further." 

Reassuring  the  theatre  personnel  that  no 
sweeping  changes,  other  than  from  within 
the  ranks,  were  in  prospect,  Franklin  said: 

"You  are  not  to  feel  because  of  my  en- 
trance into  this  situation  that  there  will 
be  wholesale  shifts  and  changes.  There 
may  be,  of  course,  some  realignment." 

Striking  the  note  of  the  new  optimism  in 
the  RKO  ranks,  Franklin  said: 

"There  is  a  feeling  prevalent  in  RKO 
that  the  downswing  has  been  arrested  and 
the  upper  trend  begun." 

Sarnoff's  implication  of  RCA  support 
for  RKO  was  assumed  to  include  financial 
resources  of  the  parent  company  should 
they  be  necessary,  although  this  was  not 
explicitly  stated. 

The  parent  electrical  concerns  new  con- 
trol the  RKO  board,  with  A.  W.  Robert- 
son of  Westinghouse  Electric  and  Manu- 
facturing Co.,  Gerard  Swope  and  Owen  D. 
Young  of  General  Electric,  and  David  Sar- 
noff  of  RCA,  as  members. 

An  unofficial  advisory  board  to  serve 
without  titles  will  assist  Aylesworth  in 
RKO  affairs,  the  board  to  be  comprised 
of  Hiram  Brown,  Kahane  and  Franklin. 

Statements  that  the  Boston  office  of  the 
Radio-Keith-Orpheum  vaudeville  exchange, 
in  charge  of  C.  S.  Breed,  would  be  closed 
are  incorrect,  according  to  Martin  Beck, 
director  of  vaudeville  for  RKO.  The  Bos- 
ton office  is  now  booking  several  theatres 
and  will  continue  to  serve  these  houses,  it 
was  said. 

Changes  in  the  story  department  of  Radio 
Pictures,  announced  this  week  by  Katharine 
Brown,  scenario  head,  included  one  resig- 
nation and  two  additions.  Islin  Auster  re- 
signed to  enter  the  play  production  field. 
Doris  Halman,  formerly  with  American 
Play  Co.  and  the  Fox  scenario  department, 
has  been  made  assistant  scenario  editor  at 
Radio,  and  Murdock  Pemberton,  play  author 
and  former  art  critic  of  The  New  Yorker, 
has  been  placed  in  charge  of  plays. 

Announcement  of  a  deal  for  one-half  the 
Paramount  product  for  the  next  five  years, 
to  be  played  in  RKO  New  York  houses, 
was  made  by  Phil  Reisman  this  week,  RKO 
splitting  Paramount  product  in  New  York 
with  Loew's. 


Chanler,  Philip  W.  Russel  and  Saul  E. 
Rogers,  former  general  counsel  for  Fox. 

The  Roxy  has  been  operated  by  Fox  as 
the  corporation's  ace  de  luxe  operation  in 
New  York  ever  since  a  controlling  interest 
was  bought  in  1927  from  S.  L.  Rothafel. 
The  shift  in  control  follows  the  fourth  con- 
secutive omission  of  the  quarterly  dividend, 
which  gave  to  A  stockholders  the  right  to 
elect  a  majority  of  the  board.  Heretofore, 
common  holders  have  elected  a  board  ma- 
jority. 


April    2  3,    19  3  2 


MOTION    PICTURE  HERALD 


13 


GOVERNMENT  ASKS  PURE  ENGLISH 
BUT  PUBLIC  BOOS  VARSITY  ACCENT 


Federation  of  British  Industries 
and  Trades  Union  Congress 
Demand  Check  on  "Menace 
of  Americanizing"  by  Films 


By  W.  H.  MOORING,  London 

The  Rt.  Hon.  Walter  Runciman,  M.  P., 
president  of  the  Board  of  Trade,  has  con- 
sented to  receive  a  deputation  from  the  film 
group  of  the  Federation  of  British  Indus- 
tries and  the  Trade  Union  Congress  General 
Council,  to  have  placed  before  him  the  views 
of  these  representative  bodies  on  questions 
affecting  the  Government's  policy  on  British 
film  development. 

In  a  memorandum  prepared  by  these  or- 
ganizations and  laid  before  the  Board  of 
Trade  as  preamble,  it  is  pointed  out  that 
the  full  body  of  the  Trade  Union  Congress 
and  the  Grand  Council  of  the  FBI  are 
agreed  that  something  should  be  done  "to 
encourage  and  facilitate  the  production  of 
good  quality  British  films,  not  only  at  home 
but  throughout  Dominions  and  Colonies." 

"Menace  of  Americanization" 

The  memorandum  points  out  that,  apart 
from  the  commercial  prosperity  of  the  Brit- 
ish Film  Industry  itself,  it  is  desired  "to  em- 
phasize the  menace  of  Americanization  by 
means  of  the  film." 

"Even  more  important,"  it  continues,  "is 
the  educational  and  cultural  menace  of  this 
Americanization.  We  have  nothing  to  say 
in  disparagement  of  American  speech,  cus- 
toms, and  cultural  standards :  these  are  mat- 
ters for  the  American  people  and  they  are 
entitled  to  their  own  tastes  in  these  things. 
But  we  prefer  for  our  own  people  what  may 
be  described  as  English  speech,  customs  and 
cultural  standards,  and  we  believe  that  the 
peoples  of  the  British  Dominions  hold  the 
same  opinion." 

Allegations  are  made  in  the  memorandum 
that  certain  American  films  have  not  merely 
boosted  American  products,  but  have  decried 
British  goods  with  a  deliberate  object  of 
favoring  competitive  commodities  of  U.S.A. 
origin.  No  titles  are  quoted,  which  in  the 
circumstances  must  be  regretted. 

Crystallizing  its  objects,  the  memorandum 
recommends  that  the  Government  take  steps 
to  provide : 

(1)  That  every  British  quota  film  shall  cost 
a  minimum  of  £150  for  each  hundred  feet 
length,  exclusive  of  copyright  fees  for  story 
and  music,  and  recording  charges. 

(2)  That  the  advisory  committee  appointed 
under  the  Films  Act  (Quota),  1927,  shall  be 
enlarged  to  include  representatives  of  the  FBI 
and  the  TUC  and  that  it  should  be  given  power 
to  make  recommendations  to  the  minister. 

(3)  That  the  Board  of  Trade,  acting  in  col- 
laboration with  this  committee,  should  have 
power  to  classify  films  into  three  categories : 

(a)  Films  which  fulfill  all  the  requirements 

of  the  Quota  law  (British  Quota 
Films ; 

(b)  Fiims  fulfilling  all  the  conditions  ex- 

cept as  except  as  regards  the  mini- 
mum cost  (British  films,  not  eligible 
for  Quota),  and 

(c)  Foreign  films. 


4.  The  ineligible  British  film  could  in  special 
circumstances  be  accepted  as  quota  footage, 
after  consideration  by  the  advisory  committee, 
in  such  cases  as  the  committee  might  feel  it 
were  justified. 

(5)  The  Films  Act  should  be  amended  to  pro- 
vide that  foreign  as  well  as  British  scenarists 
may  be  employed  on  British  quota  films. 

While  in  many  respects  this  move  on  the 
part  of  the  FBI  and  the  Trade  Unions  will 
meet  with  the  approval  of  those  in  the  Brit- 
ish cinema  business,  there  is  likely  to  be 
much  opposition  to  the  suggestion  that  Brit- 
ish cinema  goers  desire  English  speech  such 
as  is  common  (and  peculiar)  to  the  British 
universities.  It  is  this  English  which  is 
most  of  all  resented  by  the  working  classes 
in  Britain,  who  make  up  a  good  90  per  cent 
of  the  total  British  box-office  crowd. 

"Raw  Americanese"  Not  Appreciated 

It  is  perfectly  true  that  raw  Americanese 
and  crude  American  manners  featured  in 
many  of  the  earlier  talkies,  and  still  appear- 
ing in  a  sprinkling  of  the  less  important 
ones,  is  not  appreciated  by  the  British  peo- 
ple. But  this  memorandum  fails  to  take  into 
account  the  radical  changes  which  Holly- 
wood had  made  recently  in  regard  to  the 
purity  of  its  English  dialogue. 

The  fact  is  that  British  audiences,  nota- 
bly in  the  country,  prefer  the  moderate 
speech  reflected  in  most  of  the  best  of  recent 
American  pictures,  to  the  affected  effemi- 
nate tones  which  so  often  pass  out  of  British 
studios  as  socalled  patterns  of  pure  Eng- 
lish. 

BRITISH  CIRCUIT  PROFITS 
MAKE  INDEPENDENTS  RESTIVE 

The  report  and  annual  accounts  of  Pro- 
vincial Cinematograph  Theatres,  Ltd.,  for 
the  year  ended  Januarv  31,  1932,  show  a  net 
profit  of  £485,605  which  is  only  £21,204  be- 
low the  net  earnings  of  the  concern  during 
the  previous  year. 

Most  independent  theatres  have  dropped 
from  25  to  50  per  cent  during  the  past  year, 
and  they  are  already  incensed  at  the  rental 
advantages  which  are  enjoyed  by  the  cir- 
cuits. They  argue,  not  without  sense,  that 
if  the  circuits  can  obtain  rental  terms  around 
about  25  per  cent  shares,  all  in,  they,  too, 
should  be  able  to  book  on  those  terms.  But 
the  majority  of  independent  theatres  still 
pay  from  5  to  10  per  cent  more  than  the 
large  circuits.  PCT  are  maintaining  their 
dividend  to  shareholders  at  15  per  cent  for 
the  year.  They  are  also  putting  $45,000  to 
general  reserve,  which  now  totals  £335,000 : 
are  writing  £83.000  down  beside  the  item 
property  depreciation,  and  are  paying  off 
debenture  stock  sinking  fund  to  the  tune  of 
£21,253,  in  addition  to  passing  on  £120,572 
to  next  year.  This  is  £5,852  more  to  carry 
forward  than  last  year. 

MOROSCO  OUT 
OF  PARAMOUNT 

Walter  Morosco  has  broken  with  the  Par- 
amount British  studio  unit  at  Elstree,  fol- 
lowing differences  with  headquarters  execu- 
tives on  the  question  of  production  costs.  A 
new  picture  in  the  list  for  direction  by  Harry 
Lachman,  director  of  several  first-rate  pic- 


Poster  Operators 
Will  Bid  Exhibitors 
To  Protest  Session 

Operators  of  independent  poster  ex- 
changes will  invite  exhibitors  from  all  over 
the  country  to  attend  a  meeting  in  protest 
of  distributors'  action  requiring  the  return 
of  advertising  accessories  after  their  use, 
unless  relief  is  forthcoming  from  the  policy 
inaugurated  by  Fox  and  being  considered 
by  other  distributors.  The  meeting  proba- 
bly would  be  held  in  New  York  in  the  early 
summer,  in  accordance  with  discussions 
held  at  the  recent  national  poster  exchange 
operators'  meeting  in  Chicago,  at  which  a 
defense  organization  was  formulated  by  the 
poster  men,  known  as  the  National  Poster 
Service  Association. 

Nathan  Burkan,  George  P.  Aarons  and 
another  attorney  have  been  retained  to  rep- 
resent the  new  organization,  and  will  also 
represent  the  New  York  Theatre  Owners' 
Chamber  of  Commerce  in  the  event  the  lat- 
ter organization  joins  the  protest  move. 

Fox  is  seeking  formal  understandings 
with  heads  of  independent  circuits  on  com- 
pliance with  the  company's  accessories  reg- 
ulations. George  Skouras,  representing  the 
Skouras  operated  theatres,  is  the  only  ex- 
hibitor to  date  who  has  agreed  to  comply 
in  the  matter  of  returning  accessories  to 
the  company's  exchanges. 

Enforcement  of  the  new  regulations  in 
the  Des  Moines  territory,  where  a  check-up 
revealed  that  two  out  of  every  three  exhibi- 
tors were  obtaining  their  advertising  acces- 
sories from  independent  poster  exchanges, 
probably  will  be  delayed  until  the  new  sell- 
ing season  opens. 

Columbus  Exhibitors  Turn 

Against  Amateur  Nights 

Exhibitors  of  Columbus,  Ohio,  feel  they 
have  profited  by  the  experience  of  their 
brother  operators  in  promoting  amateur 
nights,  prize  drawings,  midnight  previews, 
and  similar  ways  and  means  designed  to 
lure  the  potential  patron,  and  have  agreed 
not  to  participate  in  or  become  a  party  to 
such  tactics  in  the  future,  in  the  hope  that 
this  "hands  off"  policy  will  eventually  at- 
tract other  exhibitors  to  follow  suit. 


tures  for  Paramount,  must  be  limited  to 
£12,000  cost.  This  means  that  no  big  name 
can  be  bought,  and  production  must  be  spar- 
ing. Morosco  said  that  if  this  represented 
a  new  policy  he  could  not  see  the  quality  of 
the  Paramount  product  being  maintained  at 
the  standard  set  by  the  first  half  dozen  pic- 
tures, and  he  walked  out.  The  studio  man- 
ager, D.  Cunningham,  also  left. 

Now  S.  E.  Fitzgibbon  takes  over  as  pro- 
duction supervisor  in  Morosco's  place.  Hugh 
Perceval,  assistant  production  manager  from 
the  start,  and  in  charge  of  casting,  remains. 


14 


MOTION    PICTURE  HERALD 


April    2  3,    19  3  2 


CANADIAN  FILM  FEES  Senate  Unlikely 

BURDEN  EXCHANGES  EffiuS 


Provincial  Licenses,  Censorship 
Costs,  Trailer  Charges  and 
Other  Levies  Run  Up  Bills; 
British  Pictures  at  Small  Rates 

The  privilege  of  doing  business  in  Can- 
ada costs  a  pretty  penny  for  the  him  ex- 
changes by  reason  of  the  annual  provincial 
licenses,  censorship  fees,  trailer  charges  and 
other  levies  imposed  by  the  various  govern- 
ments, apart  from  routine  expenditures  or- 
dinarily encountered  in  the  course  of  every- 
day operations. 

Eight  of  the  nine  provinces,  the  exception 
being  the  tiny  Prince  Edward  Island,  have 
censorship  boards  and  the  examination  fees 
range  from  $2  to  $6  a  reel,  the  highest  being 
found  in  Ontario.  The  result  is  that  an  out- 
lay of  $144  is  necessary  for  censors'  fees  if 
a  six-reel  feature  is  to  be  released  in  all 
provinces,  the  individual  charges  for  censor- 
ship in  the  case  of  a  six-reel  picture  being 
as  follows:  Ontario,  $36;  Quebec,  $18;  Al- 
berta, $18;  British  Columbia,  $18;  New 
Brunswick,  $15;  Nova  Scotia,  $15;  Mani- 
toba, $12,  and  Saskatchewan,  $12. 

There  is  also  a  charge  for  the  censoring 
of  trailers  in  at  least  four  of  the  provinces. 
Ontario  demands  $3  for  a  500-foot  trailer; 
Quebec,  $2;  British  Columbia,  $1.50  and 
Saskatchewan,  50  cents.  Thus,  $7  is  added 
to  the  cost  of  a  film  if  a  trailer  is  used. 
Censorship  of  advertising  material  is  added 
in  several  provinces ;  the  fee  in  Ontario, 
for  instance,  is  $1  a  subject. 

No  Relation  to  Number  of  Houses 

Film  exchange  licenses  are  issued  bv  eight 
provinces  on  a  yearly  basis.  A  distributor 
operating  across  Canada  must  pay  $1,860 
for  the  eight  licenses  as  follows :  Ontario, 
$100;  Quebec,  $205;  Manitoba,  $255;  Sas- 
katchewan, $250;  Alberta,  $250;  British 
Columbia,  $300 ;  New  Brunswick,  $250,  and 
Nova  Scotia,  $250.  Incidentally,  there  is  no 
relation  between  the  provincial  fee  and  the 
number  of  theatres  within  the  area  con- 
cerned. Ontario  charges  $100  for  a  film 
exchange  license,  for  instance,  and  Ontario 
has,  by  far,  the  greatest  number  of  theatres 
in  any  province. 

There  is  a  further  "nick"  for  the  film  dis- 
tributor in  the  event  that  he  decides  to  ap- 
peal the  adverse  decision  of  the  censor  board 
in  three  of  the  provinces.  In  Ontario  an 
appeals  costs  $10  a  reel,  or  $60  for  a  six- 
reel  feature ;  in  Quebec,  the  censors  charge 
an  extra  $3  a  reel  for  a  second  examination 
while  an  appeal  in  Alberta  costs  an  addi- 
tional $5  a  reel — and  the  picture  may  be 
thrown  out  again. 

The  cost  a  reel  for  first  viewing  of  a  film 
by  the  censors  in  the  respective  provinces 
is  as  follows :  Ontario,  $6 ;  Quebec,  $3 ; 
Manitoba,  $2 ;  Saskatchewan,  $2 ;  Alberta, 
$3 ;  British  Columbia.  $3 ;  New  Brunswick, 
$2.50,  and  Nova  Scotia,  $2.50. 

Half  Rate  for  British  Films 

In  Ontario  a  distinction  is  made  with 
respect  to  the  charge  for  censorship  in  the 
case  of  British  films  which  are  examined 


for  $3  instead  of  $6  as  applied  against  all 
foreign  films  including  those  from  the 
United  States.  Ontario  also  offers  a  half- 
price  rate  of  $3  for  a  reel  of  silent  film  while 
British  Columbia  gives  a  cut  rate  of  $1.50 
a  reel  for  silent  pictures  but  these  are  now 
few  and  far  between. 

Quebec  makes  provision  for  a  second  ap- 
peal from  the  decision  of  the  censor  board 
but  charges  more  for  it.  The  first  appeal 
here  costs  $3  a  reel,  but  for  the  second  ap- 
peal, which  is  really  the  third  examination 
of  a  picture,  the  charge  is  $5  a  reel.  Thus, 
$68  can  be  spent  for  Quebec  censorship  on  a 
6-reel  feature  in  the  three  tries  if  it  is  taken 
that  far. 

The  total  cost  of  first  censorship  of  a  6- 
reel  feature  and  its  trailer  across  Canada 
and  an  appeal  in  three  provinces  runs  to 
$259,  as  follows :  Censorship,  eight  prov- 
inces, $144;  500"foot  trailer,  $7,  and  one 
appeal  in  Ontario,  Quebec  and  Alberta,  $108. 

These  are  provincial  government  charges 
only.  The  Canadian  distributor,  of  course, 
has  to  pay  duty  on  the  film  when  imported 
into  the  Dominion,  this  being  collected  by 
the  federal  government.  On  top  of  all  fees, 
too.  is  the  heavy  bill  for  express  charges 
in  shipping  prints  to  the  different  provinces 
before  they  are  censored  and  released. 

Canada  has  increased  the  excise  tax  on 
all  imports  into  the  Dominion  from  one  to 
three  per  cent  and  on  sales  from  four  to  six 
per  cent,  as  a  result  of  which  the  Canadian 
film  distributors  will  be  assessed  an  addi- 
tional cost  of  $100,000  a  year,  it  is  esti- 
mated. 

The  increases  were  introduced  into  the 
budget  of  Ernest  Rhoades,  federal  finance 
minister  at  Ottawa,  and  have  become  law, 
being  in  effect  automatically  with  the  intro- 
duction of  the  budget. 


Eastern  Pennsylvania  MPTO 
Affiliates  With  the  MPTOA 

The  MPTO  of  Eastern  Pennsylvania, 
Southern  New  Jersey  and  Delaware  has 
unanimously  voted  to  affiliate  with  the 
MPTOA,  national  organization.  Action 
was  taken  by  74  members  present  at  what 
was  called  the  best  attended  meeting  of  the 
organization. 

The  vote  was  taken  following  report  of 
Lew  Pizor,  president,  who  attended  the  re- 
cent Washington  convention.  The  organ- 
ization voted  also  for  continuation  of  the 
continuing:  committee  handling  adjustment 
of  the  MGM  sales  policy.  The  decision  fol- 
lowed the  report  of  David  Barrist,  who  at- 
tended the  New  York  meetings. 


Asks  Olsen  &  Johnson  Scripts 

Amedee  J.  Van  Beuren,  president  of  the 
Van  Beuren  Corporation,  which  produces 
shorts  for  RKO  release,  has  asked  the  pub- 
lic to  send  in  original  manuscripts  for  a 
story  to  be  screened  with  Olsen  and  John- 
son, recently  signed  comedy  team.  No  prizes 
are  offered.  Accepted  scripts  will  be  pur- 
chased. 


The  short  time  remaining  before  the  con- 
clusion of  the  current  session  of  Congress 
and  the  possibility  of  an  appeal  by  the  Fed- 
eral Trade  Commission  from  the  New  York 
decision  in  the  Paramount  case  will  pre- 
vent any  action  before  the  Senate  on  Sen- 
ator Smith  Wildman  Brookhart's  block 
booking  bill. 

At  the  same  time,  the  senate  will  shortly 
embark  upon  consideration  of  the  new  reve- 
nue bill. 

Strong  argument  for  further  increase  in 
the  admission  tax  exemption  was  laid  be- 
fore the  Senate  finance  committee  this  week 
as  that  body  prepared  to  close  its  hearings 
preparatory  to  the  writing  of  a  tax  bill  for 
submission  to  the  Senate. 

Indications  are  that  the  bill  passed  by  the 
House  of  Representatives  will  not  be  the 
measure  approved  by  the  committee.  More 
than  two  weeks  of  hearings  on  the  various 
provisions  of  that  bill  showed  conclusively 
that  many  of  the  taxes  had  been  adopted 
hastily  and  without  due  consideration  to 
the  industries  affected. 

With  the  appearance  before  the  commit- 
tee last  week  of  C.  C.  Pettijohn,  the  stage 
was  set  for  a  concerted  plea  for  a  50-cent 
exemption.  Witnesses  scheduled  to  appear 
this  week,  including  Burt  New  of  the  Hays 
organization,  Sidney  E.  Samuelson  of  New- 
ton, N.  J.,  Abram  F.  Myers  of  Allied  States 
and  Representative  Emanuel  Celler  of  New 
York,  carried  on  the  argument  outlined  by 
Pettijohn,  showing  the  difficult  position  in 
which  exhibitors  found  themselves  today 
and  the  impossibility  of  undertaking  any  fur- 
ther burden  in  the  way  of  taxes,  while  the 
tax  could  not  be  passed  along  to  the  patron. 

To  increase  the  exemption  from  the  45 
cents  granted  by  the  House  to  the  50  cents 
asked  by  the  industry,  the  committee  was 
told,  would  have  but  little  effect  upon  the 
revenue.  It  would  bring  into  the  tax-exempt 
fold  only  a  comparatively  few  houses,  while, 
on  the  other  hand,  a  50-cent  exemption 
would  take  care  of  all  elements  of  the  in- 
dustry which  are  dependent  upon  low  admis- 
sions for  their  business. 

No  other  industry  is  as  heavily  taxed 
as  amusements,  it  was  pointed  out.  In  the 
case  of  theatres,  the  tax  is  10  per  cent  on 
the  retail  price ;  in  the  case  of  the  indus- 
tries selected  for  excise  taxes,  the  levies 
range  from  1  to  10  per  cent  of  the  manu- 
facturers' price.  Industries  which  are  to 
be  subjected  to  these  manufacturers'  taxes, 
it  was  contended,  have  testified  that  such 
levies  will  add  to  their  depression,  and  there 
is  no  reason  to  believe  that  the  situation 
would  be  different  in  the  theatres,  particu- 
larly if  the  new  tax  bill  should  increase  in- 
dustrial unemployment. 

Indications  are  that  the  finance  commit- 
tee may  substitute  the  Treasury  proposals 
for  the  bill  passed  by  the  House  with,  of 
course,  some  changes.  In  a  revision  of  those 
proposals,  submitted  this  week  by  Secre- 
tary Mills,  an  exemption  of  10  cents  for  ad- 
missions is  again  repeated,  the  revenue  of 
$110,000,000  anticipated  therefrom  being 
the  third  largest  item  in  the  whole  list  of 
taxes. 


April    2  3,    19  3  2 


MOTION    PICTURE  HERALD 


15 


THE  CAMERA  REPORTS 


HONOR  PARAMOUNT  EXECUTIVE.  Eastern  exhibitors  and  distributors  attending  a  luncheon  at  the  Astor  hotel  in 
New  York  Tuesday,  given  in  tribute  to  Milton  Kusell  upon  his  promotion  from  New  York  branch  manager  to  district  man- 
ager in  the  East  for  Paramount.  At  the  speakers'  table  are  shown  Sidney  Samuelson,  Leon  Rosenblatt,  Al  Lichtman,  Joe  Unger, 
Louis  Nizer,  Kusell,  George  Schaeffer,  Phil  Reisman,  Charles  C.  Pettijohn,  Charles  L.  O'Reilly  and  Gabriel  Hess. 


AT  HOLLYWOOD  PREMIERE.  M-G-M  executives— Louis 
B.  Mayer,  vice-president  in  charge  of  promotion,  and  Harry 
Rapf — arriving  at  the  Chinese  theatre  in  Hollywood  for  the 
opening  of  M-G-M's  "The  Wet  Parade,"  picturization  of 
the  Upton  Sinclair  book  of  the  same  name. 


AT  NEW  YORK  PREMIERE.  Merlin  H.  Aylesworth,  presi- 
dent of  Radio-Keith-Orpheum,  with  Mrs.  Aylesworth  and 
party  at  the  opening  of  RKO  Radio's  "Symphony  of  Six 
Million."  Shown  are  Mrs.  Aylesworth,  Mrs.  James  Quirk, 
Mrs.  Lee  Olivell,  Kent  Cooper,  Aylesworth,  Olivell. 


16 


MOTION    PICTURE    HERALD  April    2  3,    19  3  2 


UNDER  CONTRACT.  (Below)  June  Clyde, 
who  has  been  signed  by  Universal  for  a  long 
term.  Her  first  assignment  under  the  agree- 
ment is  to  the  cast  of  Universal's  picturization 
of  Fannie  Hurst's  "Back  Street." 


L  ■ 


BALLET.  Members  of  the  dance  group  in  the  film 
opera,  "Milady's  Escapade,"  which  is  condensed 
version  of  the  grand  opera,  "Martha."  This  pro- 
duction is  the  first  of  a  series  being  made  by 
Kendall-DeVally  for  Educational  release. 


BANGS.  A  suggestion  from  Mae  Madison 
for  an  interesting  revival  in  a  season  of 
many  innovations  in  milady's  coiffure.  This 
is  a  new  study  by  Ference  of  the  Warner 
Brothers  player,  whose  latest  role  is  in  Edna 
Ferber's  "So  Big." 


COUNTRYMEN.  (Below)  As  George  Arliss, 
himself  not  entirely  an  alienated  son  of 
Britain  in  spite  of  his  long  stage  and  screen 
career  in  America,  played  host  to  Lord 
and  Lady  Bing  on  the  Warner  Brothers  lot. 
Arliss  will  summer  in  England. 


VACATIONING.  Sally  Eiliers,  Fox  featured 
player,  as  she  arrived  in  New  York  the  other 
day  for  a  two-week  vacation,  timing  her  visit 
with  the  principal  showings  of  her  latest  pic- 
ture, "Disorderly  Conduct." 


April    2  3,    19  3  2 


MOTION    PICTURE  HERALD 


17 


CONTRAST.  (Below)  The  blonde  and  the 
brunette  united  in  the  beauty  of  Joan  Marsh, 
as  emphasized  in  this  new  portrait  of  the 
M-S-M  featured  player.  Her  latest  picture 
is  "Are  You  Listening?" 


SIGNED  FOR  WESTERNS.  (Right)  Rex 
Bell,  born  and  bred  a  son  of  the  West 
(and  more  recently  become  the  husband 
of  Clara  Bow),  who  has  been  placed  under 
contract  by  Monogram  Pictures  to  star  in 
a  series  of  eight  Westerns. 


PROPAGANDA.  But  not  as  political  as  it 
looks.  This  sign  was  projected  upon  the 
nation's  capitol  to  exploit  the  world  pre- 
miere of  M-G-M's  "The  Wet  Parade"  in 
Washington — a  daring  stunt  accredited  to 
Billy  Ferguson  and  Phil  Di  Angelis. 


BLOSSOM  TIME.  Edward  G.  Robinson  and  Mrs. 
Robinson  taking  advantage  of  spring  in  the  cherry 
orchards  of  Santa  Clara  county,  California,  where 
they  went  following  the  Warner  Brothers  star's 
completion  of  "Two  Seconds." 


EXPEDITION  HEAD.  Dr.  Arnold  Fanck  of  Ger- 
many, as  he  arrived  in  New  York  to  continue 
to  Los  Angeles  for  conferences  with  Carl 
Laemmle  prior  to  leading  a  Universal  company 
to  Greenland  to  film  an  Arctic  picture. 


18 


MOTION    PICTURE  HERALD 


April    2  3,    19  3  2 


CALL  INDEPENDENTS 
IN  YOUNCCLAUS  SUIT 


Nebraska  Protection  Test  Case 
Near  End;  Exhibitor  Says 
Sales  Branch  Heads  Gave 
Publix    Local  Protection 


Paul  F.  Good,  attorney  for  William  N. 
Youngclaus  of  Madison,  Neb.,  plaintiff  in 
an  action  to  enjoin  protection  under  the  anti- 
trust laws,  fought  desperately  in  federal 
court  Wednesday  at  Lincoln  to  prevent  the 
defense  from  putting  "smoke  screens"  around 
what  he  called  the  actual  conditions  in  Neb- 
raska. Good  is  trying  to  establish  there  was 
a  reasonable  open  market  in  booking  prior 
to  the  formal  Nebraska  protection  agree- 
ment signed  July  22,  1930: 

Judge  T.  C  Munger  refused  to  permit 
Good  to  call  Lester  F.  Martin,  Secretary 
of  the  Nebraska  and  Iowa  Allied  Associa- 
tion, but  the  ruling  did  not  come  until 
Good  had  explained  what  the  availability 
clause  meant. 

Good  formally  rested  his  case  Wednesday 
noon,  and  Arthur  Mullen,  defense  attorney, 
immediately  moved  for  dismissal.  Judge 
Munger  refused  to  hear  such  a  motion  until 
the  defense  had  entered  all  its  evidence. 

With  the  testimony  of  half  a  dozen  inde- 
pendent theatre  owners  into  the  record  as 
to  bookings  on  a  par  with  Publix  theatres 
in  larger  cities  prior  to  the  signing  of  the 
Nebraska  protection  agreement  in  July, 
1930,  and  of  the  rigid  enforcement  of  pro- 
tection after  that  date,  attorneys  for  Young- 
claus Tuesday  afternoon  pressed  their  side 
of  the  antitrust  suit. 

Counsel  for  the  distributors  protested 
against  evidence  of  other  independents  be- 
sides Mr.  Youngclaus,  but  Judge  Munger 
permitted  them  to  take  the  stand.  Young- 
claus' suit  specifies  that  he  is  also  suing  on 
behalf  of  other  theatre  owners  similarly 
situated. 

Youngclaus,  who  was  on  the  stand  for  a 
whole  day,  testified  that  after  the  protection 
agreement  the  managers  of  distributing  of- 
fices in  Omaha  all  told  him  that  they  did 
not  dare  to  sell  him  without  giving  the  rival 
city  of  Norfolk  protection,  because  the  Nor- 
folk house  belonged  to  Publix  and  the  Pub- 
lix account  was  too  big  for  any  of  the  dis- 
tributors to  take  a  chance  on  losing. 

Youngclaus  also  complained  that  when 
Norfolk  won  its  protection  over  him,  they 
often  forced  him  to  run  short  of  pictures  by 
changing  bookings  at  the  last  minute.  Testi- 
mony as  to  the  drop  in  his  box  office  re- 
ceipts after  the  protection  agreement  was 
barred  by  the  court. 


Feist  Has  No  Word 
From  Protest  Unit 


time  discussions  ended  without  announce- 
ment of  any  accomplishment.  It  was  stated 
at  that  time  that  meetings  would  be  resumed 
the  following  week. 

"I  have  heard  nothing  further  from  the 
committee  since  our  last  meeting,"  Felix 
Feist  said  this  week. 

The  continuing  committee  is  an  outgrowth 
of  the  exhibitors'  Metro  National  Protest 
Meeting  held  in  New  York  last  fall  to  seek 
modification  of  Metro's  percentage  and  pre- 
ferred play  date  policy. 


Powers  to  England 
With  Compromise 
Plan  on  Production 


The  continuing  committee,  scheduled  to 
resume  its  meetings  with  Felix  Feist,  MGM 
sales  manager,  over  a  week  ago,  has  made 
no  efforts  to  communicate  further  with  the 
Metro  sales  chief  since  April  5,  at  which 


"Pat"  Powers  sails  this  week  for  London 
to  crystalize  his  newly  acquired  interests 
in  British  International  Pictures.  Before 
departing,  Powers  said : 

"There  are  many  things  still  that  they 
need  to  learn  in  England  if  they  intend  to 
make  pictures  suitable  for  the  American 
market.  I  intend  to  impress  our  British 
cousin  with  this  and  to  offer  a  solution  in 
the  form  of  a  compromise  that  will,  I  be- 
lieve, be  acceptable  to  both  the  British  and 
American  interests. 

"I  intend  to  produce  under  my  own  di- 
rection as  to  stars  and  directors  six  pic- 
tures a  year  in  England.  These  pictures 
will  carry  box  office  names  of  high  draw- 
ing power  in  the  United  States  and  be  made 
by  directors  who  have  a  knowledge  of  what 
Britain,  the  Empire  and  the  United  States 
demand  of  entertainment.  I  shall  use  men 
who  have  this  knowledge. 

"The  British  have  an  incomparable  back- 
ground for  stories.  It  is  as  colorful  as  a 
rainbow.  Every  part  of  the  Empire  pre- 
sents a  set-up  for  romance,  conflict  and  he- 
roism. I  believe  we  have  directors  in 
America,  many  of  them  British,  who  see 
the  story  possibilities,  from  an  international 
point  of  view,  of  the  Great  Empire. 

"The  British  want  what  they  understand. 
In  America  the  story's  the  thing,  and,  added 
to  the  story,  a  good  box  office  name  will 
put  over  a  picture.  I  intend  to  make  pic- 
tures in  England  with  the  best  of  both 
techniques. 

"There  is  another  question  that  comes  up 
with  the  exhibitor.  It  is  the  extreme  Eng- 
lish accent,  in  British-made  pictures,  that 
is  unacceptable  in  many  parts  of  the  United 
States.  There  is  no  reason  why  this  can- 
not be  corrected.  Mr.  Wynne-Jones  and 
Major  F.  Craven,  both  Englishmen,  who 
have  traveled  the  English  Empire  from  top 
to  bottom,  agree  with  me  in  this. 

"British  actors  working  in  Hollywood 
soon  learn  to  use  the  intermediate  accent 
which  is  pleasing  and  acceptable  anywhere 
in  the  English  speaking  world." 

Jack  L.  Whittle  was  appointed  manager 
of  the  Baltimore  and  Washington  exchanges 
for  Power  Pictures,  Inc. 


450  Honor  Kusell, 
Paramount  Sales 
Manager  for  East 


[Photo  in  Pictorial  Section] 

Milton  Kusell,  Paramount's  recently  ap- 
pointed Eastern  district  sales  manager,  was 
honored  by  450  friends  at  a  luncheon  on 
Tuesday  at  the  Astor  hotel  in  New  York. 
Exhibitors  and  exchangemen  joined  with 
branch  managers  and  circuit  and  executive 
heads  in  a  lengthy  laudatory  testimonial  to 
Kusell,  who  formerly  was  branch  manager 
for  Paramount  in  New  York.  On  the  dais 
were  Al  Lichtman,  Charles  C.  Pettijohn, 
Gabriel  L.  Hess,  Charles  L.  O'Reilly, 
George  Schaeffer,  Louis  Nizer,  toastmaster ; 
Phil  Reisman,  Joe  Unger,  Leon  Rosenblatt 
and  Rudolf  Sanders.  Kusell  has  been  with 
the  company  some  12  years. 

Rosenblatt  engineered  the  testimonial  and 
had  on  his  committee  Henry  Randel,  Earle 
Sweigert,  Joseph  Schoen,  Morris  Sanders, 
Leo  Brecher,  Louis  Frisch,  Arthur  Green- 
blatt,  Charles  Moses,  Louis  Nizer,  Charles 
O'Reilly,  Sidney  Samuelson,  Rudolf  Sand- 
ers, J.  M.  Sider  and  Jack  Springer. 

Some  of  those  who  attended  the  impres- 
sively large  gathering  were : 


Abrams,  Leo 
Adams,  Adam 
Adams,  Peter 
Baron,  Martin 
Barr,  Cy 
Becker,  Herman 
Becker,  .Toe 
Bell,  Edw. 
Bellman,  Jack 
Benas,  John 
Binkov,  James 
Blatt,  Jos. 
Blumenthal,  Lou 
Blumstein,  Abe 
Bolognino,  Lawrence 
Bolte,  John 
Bond,  Clayton 
Bondy,  Al 
Bowen,  Jack 
Brecher,  Leo 
Broad,  Max 
Braun,  Lou 
Brown,  Maurice 
Buxbaum,  Harry  H. 
Byrne,  Jack 
Chatkin,  Dave 
Chrystmos,  Matty 
Cocalis,  Sam  D. 
Corson,  Milton 
Cohen,  Emanuel 
Cohen,  Max 
Cohen,  Russell 
Cronin,  John  T. 
Cunningham,  Ed. 
Cunningham,  J.  P. 
Danziger,  Henry 
Davis,  B. 
Davis,  George 
DeCosta,  N. 
Decker,  Harry 
Didsbury,  C. 
Dollinger,  Irving 
Drogan,  A. 
Drum,  Frank 
Ebenstein,  Herbert 
Eddy,  A. 
Edelstein,  Mike 
Ellis,  Jack 
Epstein,  Morris 
Feld,  Milton 
Felder,  Joe 
Feldman,  Leo 
Fellerman,  Max 
Ferraro,  Al 
Fink,  Lou 
Forman,  Benj. 
Frieberger,  E. 
Frisch,  Louis 
Gebhart,  A. 
Gerber,  Irving 
Gerstein,  F. 
Gibbons,  Miles 
Ginsberg,  Murray 
Gledhill,  R. 
Goldbaum,  A. 

Goldberg, 


Goldreyer,  Al 
Gottesman,  Al 
Gottlieb,  Harry 
Greenblatt,  Arthur 
Greenhalgh,  Paul 
Hammell,  John 
Hand,  Stanley 
Harra,  M. 
Harris,  Harry 
Harris,  H. 
Hattem,  Jack 
Hecht,  Harry 
Hendrickson,  C. 
Hess,  Gebriel 
Hodes,  Phil 
Hoffman,  Walter 
Hollander,  Win, 
Horn,  Bob 
Hummell,  Harry 
Jacobs,  Wm. 
Jacobson,  Morris 
Jacobson,  Sidney 
jacoby,  Leo 
Justry,  Robert 
Kaiserstein,  M. 
Kann,  Maurice  (Red) 
Kaplan,  Irving 
Katz,  Isadore 
Knoble,  Benj. 
Kridel,  Harry 
Kruelik,  A. 
Kusell,  B. 
Kusell,  H. 
Kusell,  Milton 
Kutinsky,  Matty 
Kutinsky,  Morris 
Landau,  Wm. 
Lee,   Joseph  J. 
Lichtman,  Al 
Loew,  David  L. 
Meyers,  Phil 
Miller,  H. 
Moses,  Chas. 
Murphy,  Wm. 
Nizer,  Louis 
O'Reilly,  Chas. 
Pettijohn,  Chas. 
Phillips,  Louis 
Picker,  Eugene 
Randel,  Henry 
Reisman,  Phil 
Rosenblatt,  Leon 
Samuelson,  Sydney 
Sanders,  Morris 
Sanders,  Rudy 
Sanford,  Bert 
Schiller,  Ed 
Schoen,  Joe 
Seider,  J. 
Selig,  Al 
Schaeffer,  Geo.  J. 
Sweigert,  Earle 
Unger,  Joseph  J. 
Wormser,  L. 
Wolf,  Robert 
Nat 


April    2  3,    19  3  2 


MOTION    PICTURE  HERALD 


19 


ASIDES  &  INTERLUDES 


By  JAMES  CUNNINGHAM 


I  OHN  SCHARNBERG,  RKO  theatre  man- 
J  ager  at  Madison,  Wisconsin,  has  presented 
his  nine-year-old  son  with  one  of  the  most  com- 
plete miniature  theatres  ever  constructed.  The 
stage  is  five  feet  high  by  four  feet  wide  and 
three  feet  deep  and  was  constructd  by  Douglas 
Gautlett,  RKO  Capitol  stage  manager,  who 
wired  it  according  to  city  electrical  requirements 
and  also  built  scenery  and  curtains. 

Three  complete  sets  of  scenery,  including  side 
pieces,  drops  and  backs,  can  be  arranged  in  14 
scene  changes.  It  is  likewise  equipped  with  a 
silver  screen  and  film  projector.  The  electrical 
equipment  consists  of  miniature  footlights  and 
two  sets  of  overhead  border  lights,  all  controlled 
by  a  master  switchboard.  The  stage  may  be 
lighted  by  red,  blue  or  white  lights,  or  by  a 
combination. 

Scenery  is  controlled  by  intricate  sets  of  ropes 
and  a  set  of  puppets  with  jointed  wooden  bodies, 
also  worked  by  strings,  are  completely  costum- 
ed. Stage  furniture  is  in  proportion. 

Harley  Clarke  has  a  complete  miniature  thea- 
tre in  his  country  place  in  Chicago,  in  which 
he  used  to  screen  new  Fox  pictures  en  route 
from  Hollywood  to  New  York,  while  he  was 
president  of  the  Fox  corporations. 

V 

A  sales  executive  of  one  of  New  York's 
second-string  independent  distributing  companies 
mas  suddenly  and  dramatically  retired  the  other 
day — and  for  many  reasons,  one  of  which  in- 
volved the  sale  of  the  company's  franchise  to 
two  different  exchanges  for  the  same  territory. 

V 

Whether  the  motion  picture  business  will 
be  represented  along  with  other  arts  and  in- 
dustries at  the  forthcoming  "World's  Fair" 
at  Chicago  next  year  appears  at  the  moment 
to  be  a  matter  of  interest.  The  reason  for 
the  industry's  reluctance  to  participate  may 
be  found  in  the  "preliminary  suggestion" 
made  by  the  fair  interests  to  film  leaders 
who  were  asked  sometime  ago  to  build  and 
operate  a  series  of  studios  on  the  fair 
grounds,  transferring  some  of  their  produc- 
tion activities  from  Hollywood  to  Chicago 
so  that  the  public  could  see  just  how  pictures 
are  made.  Of  course,  this  "suggestion"  was 
vetoed  as  being  impossible.  In  the  mean- 
time, sponsors  of  the  celebration  have 
formed  a  new  corporation  to  work  on  the 
matter  with  representatives  of  our  industry. 

V 

In  connection  with  an  increase  in  the  use  of 
airplanes  and  balloons  for  exploitation  stunts, 
Publix  warns  its  managers  that  in  no  instance 
are  they  to  assume  any  responsibility  for  the 
theatre.  Even  where  free  air  trips  are  offered, 
house  operators  are  told  to  insist  upon  contest 
winners  signing  waivers  releasing  the  theatre 
from  responsibilitv. 

V 

The  Angols  theatre  at  Angols,  New  York,  is 
admitting  customers  for  "whatever  they  care 
to  give." 

V 

And  now  we  know  why  Harry  Rapf  look- 
ed gloomy  following  the  death  of  Phar  Lap 
—Australian  "wonderhorse."  Rapf  had 
signed  the  horse  the  day  before  his  sudden 
death  to  appear  in  a  Metro  picture  and  he 
was  to  have  supervised  the  vehicle. 

V 

An  insight  into  general  conditions  in  Missis- 
sippi may  be  gleaned  from  the  following  which 
appeared  in  a  recent  issue  of  the  Times-Pica- 
yune at  New  Orleans : 

"Purvis,  Miss.  :— Judge  H.  E.  Watts  states 
there  is  no  need  of  prospective  bridegrooms  de- 
laying their  wedding  on  account  of  lack  of 
money,  as  he  will  accept  syrup,  corn  or  hay  as 
compensation   for  performing  the  ceremony." 


What!  No  Butter? 

The  current  widespread  premium 
give-away  vogue  reached  its  height 
this  tveek  in  New  York  when  exhibi- 
tors in  Bronx,  Brooklyn  and  down- 
town Manhattan  Jewish  neighborhoods 
gave  away  free  matzohs  to  patrons  for 
the  Passover  holidays. 


While  surveying  current  activities  of  a 
subsidiary  belonging  to  a  national  company, 
one  of  our  start  reporters  interviewed  the 
unit's  executive,  who  expended  much  effort 
in  trying  to  impress  the  reporter  with  the 
importance  of  expansion  plans  which  are 
now  being  formulated  for  Europe.  The 
executive  then  went  on  at  great  length  to 
explain  why  he  could  not  reveal  details  for 
publication,  concluding  the  discussion  with 
the  pleasant  warning:  "And  don't  be  sur- 
prised to  see  my  assistant  jumping  a  boat 
for  Paris  any  day  now."  All  of  which  is 
splendid,  but  it  would  be  less  surprising  to 
hear  of  the  boss's  sudden  departure  for 
European  shores  for  a  stay  quite  indefinite 
and  not  concerned  with  expansion  plans 
either. 

v  ... 

One  of  the  more  progressive  territorial  thea- 
tre press  agents  for  a  national  circuit  writes 
as  follows: 

Our  zone  is  the  greatest  in  the  company's 
circuit.  "If  you  should  make  mention  of  it, 
please  give  my  boss  all  the  credit,  and  don't  for- 
get to  tell  them  how  valuable  a  man  I  am. 
That  might  stir  them  up  .  .  .  and  perhaps  the 
outcome  will  be  a  raise  —  in  salary  .  .  .  !" 

V 

RKO's  press  agent  in  Hollywood  inter- 
rupted the  usual  daily  routine  to  send  along 
word  that  "A  lot  of  suppressed  desires  were 
satisfied  when  six  players  were  added  to  the 
cast  of  'The  Truth  About  Hollywood.' 

"Jack  Trainer  and  Gordon  DeMaine  were 
cast  as  picture  executives  with  the  right  to 
hire,  fire  and  bawl  out  actors.  Rex  Lindsey 
took  the  part  of  a  drunk  and  won  the  chance 
to  step  on  the  toes  of  executives.  The  part 
of  a  waitress  gave  Carol  Wines  the  oppor- 
tunity to  spill  a  glass  of  water  on  a  dignified 
director.  Effie  Eisler,  as  a  visiting  tourist, 
got  the  chance  to  say  what  she  pleased  about 
the  whole  picture  industry." 

Try  to  figure  this  one  out.  The  same  pub- 
licity writer  also  sends  word  that  because  the 
Japanese  are  sensitive  about  the  way  they  are 
presented  on  the  screen,  Toshio  Mori,  dancer 
from  Japan,  will  become  a  Chinese  girl  for 
"The  Roar  of  the  Dragon." 

V 

Actors  took  the  places  of  dummies  during 
filming  of  "Doctor  X"  on  the  Warner  lot 
last  week.  The  players  were  drafted  when 
heat  from  overhead  incandescents  melted 
ears  and  faces  of  wax  figures. 

V 

When  new  interests  took  over  the  physical 
operation  of  an  independent  distributor  the  other 
day,  account  books  disclosed  some  rather  in- 
teresting deals.  In  one  key  city  the  company 
had  sold  one  of  its  better  feature  releases  to  a 
downtown  first-run  for  the  sum  of  $5.  The 
same  talker  was  booked  into  two  Broadway 
first-runs  for  one  week  at  $200  for  both,  at  a 
time  when  the  whole  world  was  discussing  the 
subject  of  the  picture  and  stories  of  its  theme 
were  appearing  on  page  one  of  newspapers 
everywhere. 


R 


OUTING  of  complete  displays  and  ballyhoos 
for  fronts  over  the  Publix  circuit  is  one  of 
the  newest  wrinkles  in  economy  operation.  Orig- 
inally costing  between  $100  and  $200,  the  dis- 
plays may  be  rented  for  as  little  as  $2.  Some 
of  the  material  being  used  will  be  sold  after  the 
displays  have  served  their  usefulness  to  Publix. 
The  circuit  claims  that  the  fronts  have  increased 
business,  showing  an  improvement  as  high  as 
300  per  cent.  Four  have  been  built  for  use  with 
Western  pictures;  three  each  for  "Ben  Hur," 
"East  of  Borneo"  and  "50  Fathoms  Deep"  ;  one 
for  "Mystery  of  Life"  and  two  each  for  "The 
Struggle,"  "Murders  in  the  Rue  Morgue," 
"Hatchet  Man"  and  "Chinatown  After  Dark.^ 
They  are  intended  principally  for  "B"  and  "C" 
houses. 

V 

Gary  Cooper,  who  is  on  his  way  back  to 
Hollywood  from  a  vacation  in  East  Africa,  is 
supposed  to  have  told  an  Evening  Standard  re- 
porter in  London  that  he  shot  "fifty  head  of 
various  sorts — tigers,  lions,  cheetahs,  antelopes 
a>id  wild  cats."  Cooper  reported  that  he  got 
within  12  feet  of  a  couple  of  rhinos — and  then 
"bolted."  He  was  "scared  stiff." 

A  slow-motion  picture  of  Mr.  Cooper  bolting, 
with  only  a  12-foot  start,  from  a  couple  of 
rhinos  'would  have  been  of  historical  interest, 
to  say  nothing  of  its  comic  possibilities. 

V 

Edgar  Allan  Woolf  blames  difficulties  be- 
tween producers  and  "famous  writers"  to 
the  fact  that  these  writers  consider  work 
on  pictures  as  "pot  boiling"  and  their  trip 
to  Hollywood  a  "lark." 

V 

An  average  of  200  prints  are  made  on  the 
first  order  for  all  productions  of  Paramount. 

V 

Add  Ho  Hums,  as  received  from  a  Hol- 
lywood press  agent: 

"After  a  long  series  of  delicate  negotiations, 
climaxed  by  a  10-minute  telephone  call  between 
New  York  and  Hollywood,  Richard  Dix  has 
bought  himself  a  Scottish  terrier. 

"This  announcement  came  today  from  the 
offices  of  Robert  Presnell,  Radio  writer,  who 
acted  as  mediator  in  the  negotiations. 

"The  dog,  known  among  the  canine  elite  as 
'Sporran  Blackie,'  will  be  sent  to  California 
after  a  distemper  innoculation ;  excitement  is 
tense  in  the  Dix  household  pending  his  arrival." 

V 

Cheer  up!  "Bramwords"  reports  that 
"history  records  eight  major  business  cycles 
between  1885  and  1927;  there  are  as  many 
booms  as  there  are  crises,  and  as  many  re- 
coveries as  recession." 

V 

A  man  bobbed  up  in  a  middle  western  state 
the  other  day  declaring  that  he  was  Jesse  James, 
the  bandit,  and  had  never  been  dead  at  all. 
But  it  didn't  help  him  very  much.  Some  pro- 
ducer had  already  made  "the  life  and  death" 
of  Jesse. 

V 

Varioais  attractions  are  described  in  a 
theatre  program  thusly:  "The  year's  most 
delightful  romance!";  "The  season's  melo- 
dramatic novelty  sensation!";  "Greatest 
talking  picture  of  the  age!";  "The  story  that 
will  never  grow  old!";  The  laugh  of  a  life- 
time!"; "Nothing  like  it!";  "A  million  dol- 
lar's worth  of  fun,  excitement  and  ro- 
mance!"; "Something  new  on  the  screen!"; 
"Most  sensational  of  all  talkies!";  "The 
action-romance  thrill  you've  been  waiting 
for!";  "A  picture  that's  different!"  etc. 


20 


Shrinkage  in  Revenues  Probably 
Less  Than  in  Australia,  Britain 
and  U.  S.,  Says  Cooper  in 
Distributors-Exhibitors  Report 

The  annual  report  of  the  Motion  Picture 
Distributors  and  Exhibitors  of  Canada,  pre- 
sented by  Col.  John  A.  Cooper,  president, 
at  the  annual  meeting  in  Toronto,  contained 
a  number  of  interesting  items  with  reference 
to  trade  activities  in  the  Dominion  during 
the  past  year. 

In  view  of  the  fact  that  arbitration  was 
removed  from  trade  practices  in  the  United 
States  last  year,  Col.  Cooper's  declaration 
that  no  changes  in  the  Standard  Contract 
were  made  in  Canada  during  the  year  is 
highly  interesting.  It  is  pointed  out  that 
there  were  fewer  cases  requiring  arbitra- 
tion during  the  year.  Moreover,  the  prin- 
ciple of  arbitration  was  approved  in  the 
recent  judgment  of  Justice  Garrow,  who 
presided  at  the  so-called  Motion  Picture 
Combine  Trial.  According  to  the  report  of 
the  MPDE,  the  total  amount  involved  in 
arbitrations  in  Canada  in  1931  was  $248,- 
356.11  as  compared  with  $304,420.35  in  the 
previous  year. 

V 

Tendency  Toward  Fewer  Features 

An  estimate  of  the  available  feature  pic- 
tures in  Canada  for  the  year  shows  a  total 
of  465  releases,  including  60  French  dialogue 
features.  All  of  these  were  sound  pictures. 
The  total  number  of  features,  all  sound,  was 
406  during  the  previous  year,  while  the  sup- 
ply of  sound  and  silent  features  for  the  year 
"1928-1929  was  457.  Excepting  the  French 
imports,  the  total  for  1931  was  405  features. 
The  statement  is  made  that  the  tendency  is 
towards  a  lower  total  of  features,  this  pos- 
sibly partly  due  to  the  decrease  in  the  num- 
ber of  wired  houses  as  compared  with  the 
number  of  silent  houses  four  years  ago.  It 
is  also  partly  due  to  the  prevailing  policy  of 
distributors  to  make  fewer  and  better  pic- 
tures, the  report  reads. 

The  report  says  that  both  distributors  and 
exhibitors  experienced  a  shrinkage  in  rev- 
enues last  year,  though  this  was  probably 
not  as  great  in  Canada  as  in  Australia,  Great 
Britain  and  the  United  States.  Shrinkage 
in  average  theatre  receipts  was  accompanied 
by  an  expansion  in  the  number  of  active 
theatres.  According  to  the  report,  the  num- 
ber of  theatres  having  both  film  and  disc 
equipment  was  620  on  December  31  last,  as 
compared  with  499  one  year  before  and  261 
as  of  December  31,  1929.  The  increase  last 
year  was  25  per  cent.  The  total  number  of 
theatre  installations  at  the  end  of  1931  was 
765,  this  including  those  with  equipment  for 
either  film  track  or  disc  only. 

V 

No  Quotas  Imposed 

The  possibility  of  a  quota  for  British 
pictures  was  discussed  in  several  of  the 
Canadian  Provinces  during  1931  but  only  in 
Ontario  was  a  law  passed  giving  the  lieute- 
nant-governor in  Council  the  power  to  set  a 
British  film  quota  if  and  when  the  Ontario 
Government  thought  advisable.  Although 


MOTION    PICTURE  HERALD 


this  law  was  on  the  statute  books  for  nine 
months  of  the  year,  the  Government  did  not 
see  its  way  clear  to  supplement  this  by  any 
regulations.  Since  the  report  was  issued, 
British  Columbia  has  followed  Ontario's  ex- 
ample. 

The  number  of  British  pictures  circulated 
in  Canada  was  practically  the  same  as  in  the 
previous  year,  but  undoubtedly  these  features 
attracted  greater  attention,  it  is  declared. 
French  feaures  brought  into  the  Province  of 
Quebec  increased  greatly  in  1931  and  re- 
ceived an  increased  patronage. 

The  improvement  in  film  buildings  was 
continued  by  the  addition  of  a  new  exchange 
building  in  Calgary  last  December.  The 
system  of  fire  inspection  in  film  exchange 
structures  was  maintained  and  the  results 
were  eminently  satisfactory.  It  is  pointed 
out  that  not  one  fire  has  taken  place  in  a 
film  exchange  in  Canada  since  organization 
of  the  MPDE. 

The  number  of  gratis  films  distributed  in 
1931  was  much  lower  owing  to  the  fact  that 
few  institutions  had  sound  installations  and 
the  supply  of  silent  films  was  exhausted. 
Gratis  films  were  provided  wherever  pos- 
sible, however.  Unemployment  relief  work 
was  undertaken  by  the  Film  Boards  of  Trade 
while  the  exchanges  cooperated  with  ex- 
hibitors who  provided  benefit  shows  for  the 
unemployed  or  for  other  relief  purposes. 

Classification  of 
Circuit  Theatres 
Plan  Suggested 

Informal  discussions  seeking  the  "mod- 
ernization" of  film  distribution  are  being 
held  among  sales  executives,  Al  Lichtman, 
United  Artists  distribution  chief,  told  a 
gathering  of  exhibitors  and  industry  execu- 
tives at  a  testimonial  luncheon  to  Milt  Ku- 
sell,  Paramount  district  manager,  held  in 
New  York  this  week. 

Various  plans  designed  to  improve  dis- 
tribution methods  and  correct  industry  ills 
have  been  suggested  and  discussed  inform- 
ally, according  to  Lichtman.  One  of  the 
plans,  he  said,  contemplates  a  breakdown  of 
controlled  circuits  into  theatre  classifica- 
tions having  a  specific  policy  defined  for 
each.  Available  product  would  likewise  be 
classified  and  allocated  to  the  theatre  for 
which  it  is  designed,  according  to  this  plan. 

Overcoming  distribution  weaknesses  by 
improved  methods  would  comprise  one  of 
the  cures  for  faulty  industry  conditions, 
Lichtman  said.  "The  trouble  with  the  busi- 
ness today,"  he  added,  "is  not  only  due  to 
the  depression,  but  to  too  big  wishbones  and 
our  own  shortcomings." 


Loew  Declares  Dividend 

Loew,  Inc.,  has  declared  a  regular  quar- 
terly dividend  of  $1.62^  cents  per  share 
on  the  preferred.  Dividend  is  payable  May 
14  to  stockholders  of  record  April  29. 


April    23,  1932 


GEORGE  BROWN 

The  newly  appointed  director  of  ad- 
vertising and  publicity  of  Columbia 
Pictures,  is  a  man  of  wide  experience 
in  the  third  estate.  Before  entering 
the  film  industry  he  was  city  editor 
of  the  'Washington  Herald  and  later 
advertising  manager.  He  has  been 
variously  advertising  manager  of  Uni- 
versal and  Warner  and  with  RKO 
Theatres  as  divisional  director  of  pub- 
licity for  the  Middlewest  and  West 
Coast.  At  Columbia  he  also  has  under 
his  direction  the  exploitation  and  art 
divisions  and  the  two  house  organs, 
"The  Showman"  and  "The  Beacon." 


Motion  Picture  Exhibits  to 

Feature  Chicago  Exposition 

The  entertainment  features  of  the  Chi- 
cago Century  of  Progress  Exposition  will 
be  built  around  the  exhibits  of  the  motion 
picture  industry,  according  to  plans  being 
formulated  by  the  Chicago  Hollywood  Cor- 
poration, newly  formed  $500,000  organiza- 
tion, which  will  have  charge  of  many  fea- 
tures of  motion  picture  representation  at 
the  centennial. 

Sedgwick  Resigns  Important 
Famous  Players  Canadian  Post 

Harry  Sedgwick  has  resigned  an  import- 
ant executive  post  as  head  of  the  Famous 
Players  Canadian  Corporation  offices  in 
Toronto.   He  had  held  the  post  eight  years. 

Sedgwick  took  a  prominent  part  in  the 
recent  amusement  tax  battle  for  the  cor- 
poration, which  resulted  in  a  victory  for  all 
Canadian  theatres. 


Movietone  Establishes  New 

Reel  Theatre  in  Barcelona 

A  newsreel  theatre  has  been  established 
in  Barcelona,  Spain,  according  to  Truman 
H.  Talley,  general  manager  of  Fox  Movie- 
tone News.  The  addition  of  Barcelona 
brings  the  total  of  major  cities  with  news- 
reel  houses  to  six. 

All  six  theatres  are  operated  by  the 
Movietone  company.  Cable  reports  to  the 
home  office  indicated  that  the  new  theatre 
in  Barcelona  was  well  received. 


CANADA  HAS  FEWER 
ARBITRATION  CASES 


April    2  3,    19  3  2 


MOTION    PICTURE  HERALD 


21 


DISTRIBUTORS  GET  MORE  LEEWAY 
IN  AUSTRALIA  CENSORING  CHANGE 


Companies  Now  Permitted  to 
Reconstruct  Films  Before 
Submitting  Them;  Hicks  Re- 
Is  a   Surprise  There 


cai 


By  CLIFF  HOLT,  Sydney 


Changes  in  the  censorship  system  of 
Australia  have  brought  no  surprises,  and,  if 
anything,  are  advantageous  to  the  industry. 
The  Commonwealth  Appeal  Board  has  been 
reduced  in  personnel  from  three  members 
to  one ;  and  permission  has  been  granted  dis- 
tributors to  reconstruct  their  pictures  before 
submission  to  the  censor  authorities. 

Chief  censor  for  seven  years,  Cresswell 
O'Reilly  retains  his  office,  the  only  altera- 
tion in  the  board  being  the  substitution  of 
Mrs.  G.  D.  L.  Hansen  for  Mrs.  Lena  Lynch. 
When  the  latter  was  appointed  to  the  board 
a  year  ago,  her  bona  fides  as  an  arbiter  of 
film  morals  were  openly  criticized,  but  she 
was  a  prominent  figure  in  prominent  labor 
organizations  and  so  she  got  the  job.  The 
return  of  the  Nationalist  regime  meant  the 
exit  of  Mrs.  Lynch. 

An  army  man,  and  widely  respected  in 
public  life,  General  I.  G.  MacKay,  the  sole 
appeal  authority,  should  prove  an  excellent 
choice.  Only  time,  however,  can  determine 
whether  that  belief  will  be  borne  out.  Mean- 
while the  industry  hopes. 

Abolished  several  years  ago,  the  privilege 
of  viewing  their  pictures  before  they  reach 
the  censor's  projection  room  will  be  gladly 
availed  of  by  the  renters.  Announcing  that 
regulations  were  being  framed  to  put  this 
privilege  into  practice,  Minister  for  Cus- 
toms Gullet  said  that  such  a  change  should 
save  considerable  time  in  the  official  cen- 
sorship. It  had  many  advantages,  and,  if 
sufficient  safeguards  were  provided  to  in- 
sure control  over  the  films  while  in  the 
custody  of  the  importers,  there  seemed  to  be 
no  reasonable  objections  to  it. 

The  arrangement  is  only  tentative,  and  the 
question  of  its  continuance  will  be  decided 
later. 

Hicks  Recall  a  Surprise 

The  recall  to  New  York  of  John  W. 
Hicks,  Jr.,  for  eleven  years  chief  of  Para- 
mount in  Australasia  and  the  Far  East,  oc- 
casioned great  surprise  in  both  film  and 
social  circles. 

Hicks  gained  for  himself  a  reputation 
probably  unparalleled  by  any  other  distribu- 
tion chief  ever  to  hold  office  in  Australia, 
and  while  congratulating  him  on  his  new 
appointment,  the  industry  will  regret  his  de- 
parture. For  more  than  a  decade  he  has  been 
a  dominating  factor  in  the  business  of  hir- 
ing films  in  this  country,  and  by  his  con- 
sistent belief  in  showmanship  methods  and 
the  mutual  working  of  exchanges  in  con- 
junction with  the  exhibitor  in  selling  the 
product  to  the  public,  he  pioneered  what  is 
now  the  accepted  method  of  distributor- 
exhibitor  cooperation. 

William  J.  Clark,  who  succeeds  him  as 
head  of  the  Paramount  organization  here,  is 
wellknown  to  the  Australian  industry.  He 
will  carry  on  the  policies  of  the  company, 


not  as  a  stranger  who  must  learn  the  ropes, 
but  as  a  man  with  a  thorough  knowledge  of 
Australian  conditions,  having  already  spent 
three  years  here,  first  as  associate  to  Hicks, 
then  as  general  sales  manager. 

"Dracula"  Triumphs  in  Sydney 

Not  for  years  has  a  picture  cleaned  up 
Sydney  as  spectacularly  as  "Dracula"  has 
done.  Its  success  has  been  phenomenal. 
Opening  in  mid-summer  weather,  and  going 
kito  the  Capitol,  a  house  which  boomed  one 
time  but  which  now  is  satisfied  with  a 
weekly  gross  of  $6,000  to  $6,500,  "Dracula" 
pulled  in  a  little  in  excess  of  $16,250  in  its 
first  week,  and,  at  that,  turned  the  crowds 
away. 

Three  or  four  years  ago,  the  Capitol  might 
have  got  $25,000  dollars  in  a  big  week,  but 
since  then  admission  prices  have  come  down 
about  33  per  cent,  and  the  public  is  supposed 
to  be  barren  of  spare  cash.  "Dracula's" 
performance  is  therefore  all  the  more  meri- 
torious. The  "horror"  cycle  certainly  seems 
to  have  started  off  on  the  right  leg  in 
Australia. 

In  praising  "Dracula"  for  its  audience 
value,  the  work  of  H.  C.  Mclntyre,  head  of 
Universal,  and  Percy  L.  Curtis,  publicity 
director,  must  not  be  overlooked. 

Fullers  in  Film  Agreement 

British  films  have  done  pretty  well  in 
Australia  the  last  couple  of  years,  but  they 
take  their  largest  stride  forward  under  an 
agreement  just  signed  between  British  Do- 
minions Films  and  the  Fullers,  by  which  the 
entire  BDF  product  will  be  given  first-runs 
in  the  Fullers'  city  theatres,  and  their 
suburban  houses,  numbering  about  20.  The 
contract  stipulates  that  none  but  British  and 
Australian  pictures  shall  form  the  program 
when  BDF  features  are  being  screened. 

BDF  has  also  acquired  a  lease  of  the 
Athenaeum  theatre,  Melbourne,  a  fairly  suc- 
cessful long-run  house. 

The  deal  is  hailed  with  delight  by  the 
Tory  papers  of  the  Commonwealth,  news- 
papers, which,  while  rightly  encouraging 
Australians  to  patronize  Empire  product  to 
the  near-exclusion  of  foreign  screen  ma- 
terial, forget  that  without  American  pictures 
Australian  cinemas  would  never  be  able  to 
carry  on.  In  a  lengthy  discussion  of  the 
negotiations,  the  Melbourne  Argus,  most 
conservative  of  all  newspapers  in  this  coun- 
try, remarks  that  at  last  British  and  Aus- 
tralian films  will  be  presented  to  the  public 
in  a  setting  worthy  of  their  appeal  and  value 
as  entertainment. 

"Far  too  long,"  says  the  paper,  "have 
these  films  been  shown  in  a  manner  that 
suggested  them  as  being  subsidiary  produc- 
tions to  American  films,  which,  no  matter 
how  excellent  some  may  regard  them  in  a 
technical  sense,  fail  so  often  in  their  treat- 
ment of  subjects  and  frequently — and  frankly 
— are  propagandist  in  their  aim  of  proving 
that  America  is  the  most  remarkable  country 
in  the  world." 

Second  EfTtee  Group  Completed 

The  Australian  producing  organization, 
Efftee  Films,  has  completed  its  second  unit 
program,  and  the  featured  item,  "The  Sen- 


British  Dominion  Pictures 
Made  First-Run  in  Fuller 
Circuit;  Efftee  Completes 
Its  Second  Unit  Program 

timental  Bloke,"  an  adaptation  of  the  famous 
Australian  novel,  is  being  given  an  extended 
season  run  in  Melbourne.  A  great  deal  of 
interest  is  manifested  in  this  second  batch 
of  Efftee  pictures,  owing  to  the  fact  that  the 
first  were  such  unqualified  successes  out 
here.  Their  overseas  fate  has  yet  to  be 
determined,  but  in  the  meantime  Efftee  is 
grossing  very  flattering  returns,  and  is  hop- 
ing for  even  greater  returns  with  "The 
Bloke."  Those  hopes  are  likely  to  be  ful- 
filled because  "The  Sentimental  Bloke"  is 
undoubtedly  the  greatest  Australian  picture 
ever  made.  There  are  no  two  ways  about 
it.  It  has  human  and  romantic  interest, 
comedy,  sob-stuff,  action,  it  is  excellently 
acted,  and  no  fault  could  be  found  with  the 
general  production  set-up.  When  ten  years 
ago,  the  late  E.  J.  Carroll  took  "The  Sen- 
timental Bloke"  to  England,  he  grossed  the 
then  staggering  sum  of  £20,000  or  ap- 
proximately $100,000.  No  Australian  pic- 
ture in  England,  silent  or  sound,  has  since 
got  anywhere  near  that  sum,  and  so  the 
prospects  for  the  sound  version  of  "The 
Bloke"  in  the  United  Kingdom,  not  forget- 
ting Australia,  of  course,  look  rosy.  Cour- 
age will  be  required  to  tackle  the  American 
market  with  it,  but  stiffer  obstacles  have 
been  overcome  in  the  past. 

"The  Bloke"  completed,  Efftee  has  now 
started  a  musical,  "His  Royal  Highness," 
and  is  preparing  for  production  a  story  of 
life  on  an  Australian  sheep  station,  "Pick 
and  the  Duffers." 


Consolidated  Film  Proposes 
Reduction  of  Capital  Stock 

Consolidated  Film  Industries  has  notified 
the  New  York  Stock  Exchange  of  a  pro- 
posed reduction  in  capital  represented  by 
the  outstanding  preferred  and  common  stock 
from  $9,000,000  to  $6,524,973  and  also  a 
change  in  authorized  common  stock  from 
600,000  shares  of  no  par  value  to  600,000 
shares  having  a  par  value  of  $1. 

Each  present  share  is  to  be  exchanged 
for  a  corresponding  share  of  new  stock.  The 
par  value  of  the  preferred  stock  will  be  re- 
duced from  $20  to  $15,  under  the  plan. 


Cleveland  Film  Board  Case 
Will  Be  Heard  During  June 

The  monopoly  suit  of  the  Cleveland  ex- 
hibitors against  the  Cleveland  Film  Board 
of  Trade  and  all  its  members,  charging  re- 
straint of  trade  and  unfair  trade  practice, 
will  probably  be  heard  in  June,  after  closing 
of  the  jury  court. 

The  indication  came  from  the  offices  of 
Federal  Judge  John  Jones,  where  it  was  also 
learned  that  no  case  on  the  docket  will 
precede  the  film  suit.  Stanley,  Horwitz  and 
Kiefer  will  represent  the  exhibitors. 


22 


MOTION    PICTURE  HERALD 


April    2  3,    19  3  2 


MARCH  BOX  OFFICE  CHAMPIONS 

THE  country's  key-theatre  box  offices  registered  in  March  a  wide  variety  of  interest,  ranging  from 
operetta  through  light  and  heavy  drama  to  exotic  outdoor  melodrama.  First  position,  according  to 
box  office  ratings,  went  to  Paramount's  Maurice  Chevalier  vehicle,  "One  Hour  With  You,"  a 
romantic  musical.  But  immediately  following  it  comes  the  air-thriller,  RKO  Radio's  "Lost  Squadron." 
Paramount  also  placed  third  with  "Shanghai  Express,"  also  somewhat  of  the  thrill  pattern.  In  fourth  posi- 
tion was  Warner  Brothers'  George  Arliss  picture,  "The  Man  Who  Played  God,"  which  was  a  "champion" 
for  February,  as  was  RKO  Pathe's  "Lady  With  a  Past,"  which  holds  fifth  place  for  March.  Sixth  position 
is  held  jointly  by  M-G-M's  "Tarzan,  the  Ape  Man"  and  First  National's  "Fireman,  Save  My  Child." 


ONE  HOUR  WITH  YOU 


Screen  play  by  Samson  Raphaelson. 
From  the  piay  by  Lothar  Schmidt.  Di- 
reted  by  Ernst  Lubitsch.  Music  by  Oscar 
Straus.  Lyrics  by  Leo  Robin.  Cinema- 
tographer:  Victor  Milner.  Cast:  Maurice 
Chevalier,  Jeanette  MacDonald,  Gene- 
vieve Tobin,  Charlie  Ruggles,  Ro- 
land Young,  George  Barbier,  Joseph- 
ine Dunn.   Released  March  25,  1932. 


PARAMOUNT 


LOST  SQUADRON 


Story  by  Dick  Grace.  Screen  play  by 
Wallace  Smith,  with  added  dialogue 
by  Herman  Mankiewicz  and  Robert 
Presnell.  Directed  by  George  Archain- 
baud.  Associate  producer,  Louis  Sar- 
ecky.  Art  director:  Max  Ree.  Cinema- 
tographer:  Eddie  Cronjager.  Cast:  Rich- 
ard Dix,  Mary  Astor,  Erich  von  Stroheim, 
Dorothy  Jordan,  Joel  McCrea,  Robert 
Armstrong.    Released  March  12,  1932. 


RKO  RADIO 


SHANGHAI  EXPRESS 

PARAMOUNT 


Based  on  story  by  Harry  Hervey. 
Screen  play  by  Jules  Furthman.  Di- 
rected by  Josef  von  Sternberg.  Cine- 
matographer:  Lee  Garmes.  Cast:  Mar- 
lene  Dietrich,  Clive  Brook,  Anna  May 
Wong,  Warner  Oland,  Eugene  Pal- 
lette.    Released,    February    12,  1932. 


April    2  3,    19  3  2 


MOTION    PICTURE  HERALD 


23 


MAN  WHO  PLAYED  COD 

WARNER  BROTHERS 


Author,  Jules  Eckert  Goodman.  Play 
from  short  story  by  Govemeur  Morris. 
Adapted  by  Julian  Josephson  and 
Maude  Howell.  Directed  by  John  G. 
Adolfi.  Cinematographer:  James  van 
Trees.  Edited  by  William  Holmes.  Cast: 
George  Arliss,  Bette  Davis,  Violet  Hem- 
ing,  Ivan  Simpson,  Louise  Closser  Hale, 
Andre  Luget.   Released  Feb.  20,  1932. 


LADY  WITH  A  PAST 

RKO  PATHE 


Screen  play  by  Horace  Jackson.  Direct- 
ed by  Edward  H.  Griffith.  Cinematog- 
rapher: Hal  Mohr.  Edited  by  Charles 
Craft.  Cast:  Constance  Bennett,  Ben 
Lyon,  David  Manners,  Don  Alvarado, 
Albert  Conti,  Merna  Kennedy,  Blanche 
Frederici.   Released  February  19,  1932. 


TARZAN  THE  APE  MAN 

M-C-M 


Novel  by  Edgar  Rice  Burroughs.  Directed 
by  W.  S.  Van  Dyke.  Adapted  by  Cyril 
Hume.  Dialogue  by  Ivor  Novello.  Cine- 
matographers:  Harold  Rosson  and  Clyde 
De  Vinna.  Cast:  Johnny  Weissmuller, 
Neil  Hamilton,  Maureen  O'Sullivan,  C. 
Aubrey  Smith.  Released  March  12,  1932. 


FIREMAN  SAVE  MY  CHILD 

FIRST  NATIONAL 


Story  and  adaptation  by  Robert  Lord, 
Ray  Enright,  Arthur  Caesar.  Directed 
by  Lloyd  Bacon.  Editor:  George  Marks. 
Cinematographer:  Sol  Polito.  Cast:  Joe 
E.  Brown,  Evalyn  Knapp,  Lilian  Bond,  Guy 
Kibbee.    Released  February  20,  1932. 


24 


MOTION    PICTURE  HERALD 


April    23,  1932 


110% 


105% 


100% 


95% 


9% 


65% 


8o% 


7St 


74, 


65% 


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In  the  graph  is  presented  a  comparison  of  box  office  receipts  in  Minneapolis, 
Chicago  and  Kansas  City,  for  a  ten-week  period,  based  upon  the  weekly  com- 
pilation of  theatre  receipts  in  MOTION  PICTURE  HERALD.  The  100  per  cent 
line  represents  average  box  office  receipts  in  each  city  for  the  year  1931. 


Sees  Film's  Value 
In  The  Schoolroom 

James  D.  Stover,  assistant  superintend- 
ent of  the  Cincinnati  public  schools,  in  a 
recent  address  before  the  Better  Motion 
Picture  council  of  that  city,  praised  the  pro- 
ducers for  their  efforts  to  determine  the 
value  of  motion  pictures  for  educational 
purposes. 

Stover  said  in  part:  "I  am  concerned 
largely  with  the  use  of  motion  pictures  in 
schools.  If  we  accept  the  general  principle 
that  the  motion  picture  has  become  one  of 
America's  most  interesting  and  most  ex- 
tensive occupations,  attracting  to  it  all 
classes  of  people,  it  is  quite  possible  that  we 
may  find  something  of  value  in  it  for  the 
school  room. 

"Great  credit  must  be  given  several  pro- 
ducers for  the  interest  which  they  have 
taken  to  endeavor  to  determine  the  value 
of  pictures  for  educational  purposes.  To 
what  extent  sound  pictures  can  be  installed 
for  some  time  to  come  is  a  big  issue.  Ap- 
parently their  value  has  been  definitely 
established.  The  big  question  is  that  of  cost. 
The  motion  picture  is  playing  a  most  im- 
portant role  in  the  life  of  our  people.  With- 
out making  any  statement  pro  or  con  re- 
garding the  influence  of  the  commercial  film 
upon  society,  we  must  recognize  that  the 
motion  picture  as  a  device  does  have  great 
educational  possibilities,  and  as  rapidly  as 
opportunity  permits  the  schools  of  our 
country  will  avail  themselves  of  much  valu- 
able material  for  use  in  the  classroom." 


Changes  By  RKO, 
Skouras  on  Coast 

Changes  in  theatre  personnel  of  RKO 
houses  on  the  Coast  have  followed  similar 
shifts  in  Fox  West  Coast  which  began  with 
visits  of  the  Skouras  Brothers  recently.  The 
changes  includes  managers,  publicity  men, 
district  managers  and  the  importation  of 
out  of  town  men  into  San  Francisco  theatres. 

Important  alterations  have  been  made  in 
the  Skouras  operating  plan.  A.  M.  Bowles 
will  have  complete  supervision  over  the  de 
luxe  houses  operated  by  Fox,  such  as  the 
new  Paramount  and  the  Fox  in  Oakland; 
Fox,  San  Francisco ;  Warfield,  San  Fran- 
cisco. 

Richard  Spier,  newly  appointed  East  Bay 
district  theatre  manager,  will  make  his  head- 
quarters at  the  Grand  Lake  theatre,  Oakland, 
and,  in  addition  to  the  remaining  Fox  houses 
in  Oakland,  Berkeley,  Richmond  and  San 
Jose,  will  have  added  to  the  houses  under  his 
immediate  supervision  the  California  and  St. 
Francis  theatres,  San  Francisco.  These  two 
latter  houses  have  switched  policies,  St. 
Frances  going  second-run  and  California 
third-run. 


Balaban  &  Ka+z  Pays  Dividend 

Balaban  and  Katz,  Chicago,  has  declared 
a  quarterly  dividend  of  37^2  cents  on  the 
common  stock,  placing  the  issue  on  a  $1.50 
basis  against  $3  previously.  Regular  quar- 
terly dividend  of  $1.75  on  the  preferred 
stock  was  also  declared.  Both  dividends  are 
payable  July  2  to  stock  of  record  June  18. 


Paramount  Stock 
Holders  Postpone 
Session;NoQuorum 

The  annual  stockholders  meeting  of  the 
Paramount  Publix  Corporation,  scheduled 
for  Tuesday  last  at  headquarters  of  the  com- 
pany in  New  York  will  be  held  on  Tuesday, 
April  26.  The  deferment  was  due  to  a  lack 
of  a  quorum,  there  being  approximately  1,- 
376,301  proxies  represented  on  Tuesday,  or 
200,000  less  than  the  required  total.  The 
corporation's  constitution  requires  50  per 
cent  of  the  stockholders  to  elect  directors 
and  66  2/3  to  vote  otherwise. 

Stockholders  are  scheduled  to  elect  new 
directors  and  to  vote  on  the  action  of  the 
board  of  directors  in  authorizing  a  proposed 
employees'  stock  plan  and  they  will  also  act 
on  a  proposal  to  change  the  presently  author- 
ized 4,000,000  shares  of  no  par  common  into 
4,000,000  shares  with  a  par  value  of  $10. 
Stockholders  of  record  of  April  4  will  be 
entitled  to  vote. 

Fay  Has  a  Successful  Week 
With  Jobless  in  Stage  Act 

Edward  M.  Fay,  Providence  exhibitor, 
suggests  possible  emulation  of  a  plan  which 
was  proposed  to  him  and  which  was,  he  in- 
dicates, most  successfully  carried  out,  as  a 
means  of  unemployed  relief,  at  least  in  a 
measure,  at  his  Fays  theatre. 

Fay  took  about  12  men  from  the  North 
Main  Street  Recreation  Rooms,  a  Provi- 
dence refuge  for  unemployed  men  operated 
by  leading  society  women,  and  used  them 
in  an  act  at  the  theatre,  advertising  it  for 
what  it  was.  Fay  says :  "These  men  gave 
an  exceptional  act  for  about  15  minutes,  and 
with  rented  costumes  looked  like  profes- 
sionals. They  behaved  like  gentlemen;  we 
had  no  trouble  with  them,  and  we  had  a 
good  week's  business." 


900  Dedicate  Rooms  of 

New  National  Warner  Club 

The  new  National  Warner  Club  rooms 
in  the  New  York  executive  building  of 
Warner  Brothers  were  dedicated  by  almost 
900  members  of  the  club,  at  an  entertain- 
ment and  dance  Thursday  night.  The  event 
which  marked  a  widened  scope  of  activities 
and  benefits  for  members  of  the  club,  was 
attended  by  H.  M.  Warner,  president  of 
Warner  Brothers,  and  Sam  E.  Morris,  ex- 
ecutive vice-president.  Harold  Rodner,  man- 
aging director  of  the  club,  predicted  8,000 
membership  in  a  month.  Entertainment  was 
supplied  by  the  Warner  Artist's  Bureau. 
A  boatride  is  scheduled  for  June. 


British  Cabinet  Minister 

Says  Films  Prevent  Crime 

Motion  pictures  are  doing  more  to  pre- 
vent crime  than  to  encourage  its  commis- 
sion, it  was  publicly  stated  last  week  by  Sir 
Herbert  Samuel,  British  home  secretary. 

The  English  cabinet  minister  was  review- 
ing criminal  statistics  before  the  House  of 
Commons  when  he  made  the  remark. 


C.  H.  Buckley  of  the  Harmanus 
Bleecker  Hall,  Albany,  New 
York,  did 

The  Biggest  Business  in 
Months  Playing  to 

ABSOLUTE 
CAPAC I T Y 

with 


The  TRIAL  of 


VIYI 


A  FOX 
PICTURE 


11:30  *  w- 


SHE  LOVED 
AtJD  DW<-EO 


Eight  People- 

WAVE 

Love  in  her  eyes  .  •  • 
border  in  her  heart 


RvEvery  Woman  .  A  M«,h 
En"       yMl    You  Peer  ln«o 


-,v  Man  . .  a  »» 

Soul  Of  Humans 


Who 


Dare.  With 

JOAN  6ENNE" 

OONAID  COOK 
UllAN  BONO 

ZASU  P»TTS 
R0TH  SUWYH 
ALLAN  DINEHART 

Howard  philips 


STATION 

WOKO 

fR1.  5:00  P.  "* 


THE  ADS 

These  two  display  ads  (in  addition  to  teaser 
campaign)  got  the  crowds  started.  A  2^/T 
inch  ad  on  the  day  before  opening— a  30-inch 
ad  on  opening  day.  Because  of  their  local 
angle,  these  mats  are  not  available.  But  you 
ily  adapt  them  for  your  own  town. 


can  easil 


OPENING 
DAY 

3  col.  x  10  in 


,  O  pREMI ERE 


"The  TRIAL  of  VIVIENNE  WARE" 


THE  SANE 


STATION  WOKO 
BROADCAST 

Six  30-minute  broadcasts  nightly,  the  first  on  Monday 
preceding  the  opening.  The  last  on  the  day  following 
the  opening.  Station  supplied  air  time  free.  You  can 
get  the  records  for  these  broadcasts  FREE  from  your  Fox 
Exchange. 

NEWSPAPER 
PUBLICITY 

Not  one,  but  three,  newspapers  tied  up:  The  Times- 
Union,  Albany  News  and  Morning  Knickerbocker 
Press.  Special  pictorial  layouts,  features  and  news 
stories  supplemented  daily  reviews  of  the  broadcast  by 
the  three  radio  editors.  You  can  get  this  same  newspaper 
co-operation. 

NEWSPAPER  REVIEWS 

You  can  depend  upon  nothing  but  raves,  as  these 
Albany  reviews  indicate.  The  Times -Union:  "Full  of 
action  .  .  .  full  of  suspense  and  thrills  galore.  Will  ap- 
peal to  every  type  of  theatre-goer."  Knickerbocker  Press: 
"World  premiere  comes  off  with  success.  An  unusual 
semblence  of  reality."  Albany  News:  "Good  drama. 
Joan  Bennett  makes  a  lovely  heroine." 

OTHER 

EXPLOITATION 

STORE  BROADCAST:  Broadcasting  of 
the  daily  instalments  on  the  main  streets  of 
downtown  Albany,  in  department  stores  and  in 
drug  stores  through  special  loud  speakers. 

BOOK  PRIZES:  100  copies  of  the  Grossett- 
Dunlap  book  version  of  "Vivienne  Ware"  to 
the  first  100  women  to  attend  opening  day  show. 


WINDOWS:  General  window  displays  and  book 
store  displays  of  the  Grossett-Dunlap  book. 

TELEPHONE  TEASER:  To  a  selected  list  of  tele- 
phone subscribers  synchronized  to  fit  in  with  previous 
day's  broadcast  and  newspaper  teaser  campaign. 

NEWSPAPER  TEASER:  Special  series  of  six  one- 
column  ads,  fully  outlined  in  Fox  press  book. 

BILLBOARD  TEASER:  On  a  160  foot  board  to 
synchronize  with  newspaper  teasers.  Painted  daily. 
Message  not  fully  completed  until  sixth  day.  See  Fox 
press  book. 

SUMMONS  GAG:  Judges,  lawyers,  court  attendants 
circularized  with  special  summons,  serving  notice  that 
"the  inside  story"  of  "The  Trial  of  Vivienne  Ware" 
would  be  revealed  at  the  theatre. 

SCREEN  TRAILER 

Created  tremendous  talk  among  the  fans.  By  all  means 
get  the  National  Screen  Trailer  —  it's  a  pip!  Packed 
with  thrills,  romance,  speed  and  drama. 

162  RADIO  STATIONS 

will  broadcast  "The  Trial  of  Vivienne  Ware"  April  25 
to  May  8th. 

IS  MR.  BUCKLEY  SATISFIED: 

Read  his  wire... 


BY 


DIRECT  VrtBE  FROM 


,0HU)  *»"»>3        ^  «««*  SEES  »  1 


-SHOWMAN'S  Gold  Nine 


28 


MOTION    PICTURE  HERALD 


April    2  3,    19  3  2 


CODE  IS  IMPROVING  ADVERTISING 
THROUGHOUT  TRADE,  SAYS  HAYS 


Tells  of  Unending  Effort  of 
Foreign  Governments  to  Bar 
U.  S.  Films  so  as  to  Boost 
Own   Industry  Artificially 

The  entire  stream  of  advertising  of  the 
motion  picture  has  been  and  is  being  influ- 
enced for  the  better  by  the  Advertising 
Code,  through  the  precept  and  example  of 
"rigorous  care  in  the  press  books  issued  by 
our  producing  companies  and  constant  edu- 
cational work  with  the  theatre  managers  of 
affiliated  theatres,"  says  Will  H.  Hays, 
president  of  the  Motion  Picture  Producers 
and  Distributors  of  America,  in  his  tenth 
annual  report,  second  instalment  of  which 
is  printed  on  this  and  succeeding  pages. 

Mr.  Hays  declares  that  "there  is  evident 
a  growing  recognition  of  the  fact  that  our 
advertisements  are  the  show  window  of  our 
business,  that  our  ads  must  reflect  our  pic- 
tures accurately  and  that  the  temptation  to 
salacity  in  advertising,  whether  it  be  some- 
times productive  of  box-office  receipts  or 
not,  involves  a  policy  that  the  industry  can- 
not afford  to,  and  will  not,  pursue." 

Artificial  Restrictions  Abroad 

Introducing  a  summarizing  of  taxation 
restrictions  in  foreign  countries  directed 
against  the  American  motion  picture  in  the 
effort  to  build  up  native  industry,  Mr.  Hays 
said  the  story  of  the  American  picture 
abroad  "is  the  story  of  an  unending  effort 
on  the  part  of  governments  throughout  the 
world  to  bar  through  artificial  restrictions 
the  American  motion  picture  in  the  hope 
that  the  resultant  starved  entertainment  de- 
mand in  the  respective  countries  will  in 
some  mysterious  way  assure  the  creation 
there  of  an  industrial  asset  comparable  to 
that  possessed  by  the  United  States." 

Of  the  activities  of  the  motion  picture 
in  the  field  of  education,  the  MPPDA  presi- 
dent cited  the  following : 

36  research  studies,  all  agreeing  that 
motion  pictures  materially  increase  the 
efficiency  of  the  child's  learning; 

Development  of  the  surgical  film  as 
a  means  of  instruction; 

Organization  of  a  direct  inquiry, 
collating  the  opinions  of  educators  in 
671  colleges  and  universities,  on  the 
value  of  the  sound  motion  picture  for 
teaching; 

Presentation  of  a  new  study  and 
summation  of  previous  studies,  com- 
piled by  Dr.  F.  D.  McClnsky,  head  of 
the  National  Academy  of  Visual  In- 
struction. 

Hays  also  pointed  out  that  universal  use 
would  aid  the  taxpayer  to  the  extent  of  a 
saving  of  $1,000,000  in  ten  years,  by  reduc- 
tion in  the  amount  of  retaking  of  courses. 

Entertainment  Prime  Aim 

Closely  linked  with  these  phases  are  sev- 
eral of  the  subjects  taken  up  by  Hays  in  the 
part  of  his  report  which  was  printed  in  full 
in  the  last  issue  of  the  Herald.  He  pointed 


out  the  constantly  growing  number  of  pic- 
tures being  produced  on  an  improved  stan- 
dard of  entertainment  value,  with  a  conse- 
quent vast  increase  in  the  potential  audi- 
ence, though  he  pointed  out  at  the  same 
time  that  the  industry  "cannot  desert  mass 
for  class."  Hays  also  told  the  MPPDA 
directors  that  the  public  understanding  of 
the  industry  and  its  problems  is  increasing. 

One  way  to  maintain  that  better  under- 
standing, he  declared,  is  to  keep  in  mind 
the  fact  that  entertainment  is  the  screen's 
basic  purpose.  This  is  one  of  the  many 
subjects  he  expands  upon  in  the  following: 

America  is  in  the  mood  and  the  process  of  re- 
building. As  a  nation',  we  have  the  task  ahead  of 
remolding  many  of  our  economic  concepts  and  of 
readjusting  our  lives.  Losses  we  have  suffered,  but 
gains  we  have  made;  the  day  of  the  cheap  cynic  and 
the  falsely  brilliant  destructive  mind  is  passed.  The 
man  with  something  useful  to  contribute  to  the  na- 
tion1 and  to  solid  forms  of  human  happiness  is  the 
man  for  whom  we  have  use  and  approbation. 

The  same  thing  is  true  of  pictures  that  is  true  of 
men. 

Much  of  the  audience  that  patronizes  a  motion  pic- 
ture theatre  wishes  to  come  out  with  a  sense  of 
added  strength  and  comfort,  to  aid  in  the  task  of 
meeting  responsibilities  as  serious  as  those  faced 
by  any  generation. 

This  need  we  are  increasingly  supplying.  I  need 
only  to  cite  three  current  pictures,  Broken  Lullaby, 
Arroivsmith  and  The  Man  Who  Played  God. 

Short  Subjects 

Iif  the  short  subject  field  as  in  the  field  of  feature 
pictures,  self-regulation  has  progressed  from  an  ini- 
tial preoccupation  of  avoidance  of  bad  taste  to  an 
affirmative  policy  of  developing  and  securing  support 
for  constructive  types  of  pictures. 

The  scope  of  the  short  subject  market  will  require 
continued  alertness  in  precautionary  directions.  The 
preponderance  of  comedy  as  the  natural  dramatic 
expression  of  the  short  also  entails  constant  factors 
requiring  care.  However,  it  is  illuminating  to  con- 
sider this  brief  list  of  short  subject  series,  planned 
or  in  production,  which  represent  the  result  of  affirma- 
tive thought  toward  translating  industry  purposes  to 
the  screerf  in  this  field: 

a.  The  Medal  of  Honor  Series,  in  which  it  is 
planned  to  reconstruct  into  dramatic  stories 
those  actions  which  inspired  awards  of  the 
Congressional  Medal  of  Honor. 

b.  The  Famous  Classics  Series,  in  which  some 
well  known  poem  of  American  origin  will  be 
interpreted  in  dramatic  action  by  a  player  of 
ability  and  reputation. 

c.  The  Austin  Turner  Series,  which  will  depict  in 
drama  some  unusual  nature  studies  and  life 
studies  in  the  American  West. 

d.  The  Birth  of  Word's  Series,  which  will  trace 
the  historic  facts  of  interest  in  the  origin  of 
words. 

e.  The  Historic  West  Series,  in  which  the  aban- 
doned mining  towns  and  forts  of  the  Western 
territory  will  be  used  as  backgrounds  for  a 
group  of  educational  short  subjects. 

f.  The  Marionette  Series,  in  which  a  new  type  of 
puppet  embodying  more  elasticity  and  pliability 
in  its  composition  will  be  used. 

Entertainment,  the  Screen's  Basic  Purpose 

Because  we  state  and  re-state  the  extra-entertain- 
ment considerations  involved  in  developing  a  socially 
useful  content  of  pictures  it  is  wise  also  to  state  and 
re-state  the  basic  philosophy  and  fact  of  our  primary 
obligation  to  the  public,  an  obligation  which  in  itself 
contains  the  essence  of  inspiration  and  of  impulsion 
to  the  finest  effort  of  which  we  are  capable. 

The  function  of  motion  pictures  is  to  ENTER- 
TAIN. This  we  must  keep  before  us  at  all  times  and 
we  must  realize  constantly  the  fatality  of  ever  per- 
mitting our  concern  with  social  values  to  lead  us 
into  the  realm  of  propaganda. 

Pictures  may  be  so  made  as  to  carry  strength  and 
inspiration  to  those  who  see  them.  They  may  be 
safeguarded  in  the  matter  of  their  problematical 
effect  on  behavior.  These  values  we  shall  continue  to 
conserve  and  develop.  But,  first  of  all,  pictures  must 
entertain. 

Entertainment  possesses  in  itself  and  of  itself  a 
moral  value  and  is  a  vital  necessity  to  the  millions 
whom  we  serve.  No  group,  no  cause,  no  social,  re- 
ligious or  civic  faction  is  permitted  to  inject  propa- 
ganda into  American  motion  pictures. 

Deliberately  and  consciously,  motion  pictures  are  for 
international  good  will  and  for  the  forces  of  law  as 
against  the  forces  of  crime.  We  have,  too,  certain 
obligations  that  wrong  shall  not  be  made  attractive 
and  that  religion  shall  not  be  mocked.  _ 

The  adherences  admit  of  no  justifiable  contro- 
versy.   But  on  every  other  topic  the  American  motion 


Emphasizes  Entertainment  as 
Screen's  Basic  Purpose;  De- 
clares Short  Features  Re- 
flecting   Affirmative  Policy 

picture  preserves  its  impartiality,  owns  no  civic  ob- 
ligation greater  than  the  honest  presentment  of  clean 
entertainment  and  maintains  that  in  supplying  effective 
entertainment,  free  of  propaganda,  we  serve  a  high 
and  self-sufficing  purpose. 

News  Reels 

Probably  the  most  universally  enjoyed  part  of  the 
theatre  program  is  the  News  Reel.  It  is  current 
event  and  history,  popular  sport  and  tragedy  of  the 
passing  of  a  great  statesman,  war  in  its  frightful 
reality  and  the  Disarmament  Conference  in  session, 
the  religious  service  of  the  Buddha  in  a  forbidden 
temple  in  the  interior  of  China  and  the  Easter  Parade 
on  Fifth  Avenue,  a  scenic  bit  of  African  jungle  set 
next  to  a  trip  over  the  North  Pole.  Friendship  be- 
tween nations  grows  with  understanding.  American 
news  reels  make  neighbors  of  them  all.  The  news 
reel  is  education,  natural  education,  at  its  best.  It 
is  as  entertaining  as  life  itself. 

Advertising  Code 

Sufficient  time  has  now  elapsed,  and  sufficient  effort 
been  expended,  to  permit  appraisal  of  the  value  of 
the  Advertising  Code  developed  by  the  publicity  heads 
of  the  member  companies  and  signed  on  June  6,  1930. 

At  the  outset  we  were  somewhat  dismayed  by  the 
fact  that  an  average  of  15,000  individual  motion  pic- 
ture advertisements  are  prepared  daily  by  exhibitors 
throughout  the  country.  This  means  that  the  varied 
minds  of  many  men,  each  working  with  enthusiasm, 
sometimes  under  heavy  pressure  of  need  for  stimula- 
ting theatre  attendance,  bring  to  the  writing  of 
motion  picture  advertising  the  inevitable  dangers  in- 
herent in  creative  sales  copy  prepared  and  issued  at 
high  speed. 

Nevertheless,  we  decided  that  rigorous  care  in  the 
press  books  issued  by  our  producing  companies  and 
constant  educational  work  with  the  theatre  managers 
of  affiliated  theatres  would  by  precept  and  example 
influence  the  entire  stream  of  motion  picture  adver- 
tising.   This  promise  has  proved  to  be  correct. 

Furthermore,  the  Association's  staff  member  in 
charge  of  this  work  has  undertaken  to  bring  to  the 
attention  of  theatre  managers  not  affiliated  with  our 
members  those  examples  which  occur  of  questionable 
advertising.  We  have  found  that  such  suggestions 
are  taken  in  good  part  and  throughout  the  industry 
there  is  evident  a  growing  recognition  of  the  fact  that 
our  advertisements  are  the  show  window  of  our  busi- 
ness, that  our  ads  must  reflect  our  pictures  accurately 
and  that  the  temptation  to  salacity  in  advertising, 
whether  it  be  sometimes  productive  of  box-office  re- 
ceipts or  not,  involves  a  policy  that  the  industry  can- 
not afford  to,  and  will  not,  pursue. 

Hundreds  of  letters,  hundreds  of  telephone  calls, 
conferences  day-in  and  day-out,  have  constituted  a 
continuing  campaign.  In  many  cases  there  are 
legitimate  differences  of  opinion  as  to  specific  ad- 
vertisements, but  there  is  a  definite  border-line  where 
most  reasonable  minds  agree  that  good  taste  ends  and 
we  have  concentrated  our  efforts,  with  considerable 
success,  at  the  task  of  keeping  on  the  right  side  of 
that  line. 

Four  typical  sets  of  instructions,  issued  by  member 
companies  of  the  Association  to  their  own  employees, 
are  quoted  herewith.  They  show  the  tenor  and 
earnestness  of  the  organized  determination  to  keep 
our    advertising  wholesome. 

1.  FOX.  The  following  is  quoted  from  the  Fox 
house  organ : 

"Every  manager,  advertising  man  and  pub- 
licity man  in  the  entire  circuit  of  Fox  Theatres 
is  hereby  cautioned  to  use  the  utmost  care  in  the 
writing  and  the  art  works  of  ads,  and  to  make 
them  conform  STRICTLY  to  the  code  laid  dowrf 
by  the  Motion  Picture  Producers  &  Distributors 
of  America.  Keep  your  copy  clean  and  free  from 
any  immoral  suggestion  whatever.  Improper 
poses  in  your  drawings  or  photographs  are  OUT. 
Do  not  try  to  get  around  these  rules.  An  ad  is 
either  moral  or  immoral.  Rest  assured  that 
you'll  save  yourself  a  lot  of  trouble  by  staying 
inside  the  bounds  of  propriety." 

22..  LOEW.  "The  Loew-Down,"  house  organ  for 
the  Loew  theatres,  under  the  heading  "Salacious  Ads 
Will  Not  Be  Tolerated,"  carried  the  message: 

"Of  late  there  has  been  a  tendency  in  the  ad- 
vertising of  Motion  Pictures  which  reacts  tre- 
mendously against  the  best  interests  of  this  busi- 
ness. I  refer  to  the  salacious  and  off-color 
advertising  that  we  see  so  very  often.  I  will  not 
point  to  any  specific  examples.  I  am  sure  you 
see  it  all  around  you. 

"At  this  time  I  want  to  impress  on  your  minds 
that,  as  far  as  the  Loew  Theatres  are  concerned, 
we  will  not  countenance  any  such  advertising,  and 
I  do  not  want  to  be  placed  in  an  embarrassing 


April    2  3,    19  3  2 


MOTION    PICTURE  HERALD 


29 


TRADE  RESTRICTIONS  ABROAD  CITED 


(Continued   from   preceding  page) 

position  by  your  inattention  to  these  instructions. 

"You  know  the  reason  for  salacious  advertising 
and  salacious  exploitation.  It  is  erroneously  based 
on  the  theory  that  it  increases  business.  You  can 
definitely  forget  such  an  alibi.  It  will  not  be 
countenanced  by  us  in  the  analysis  of  your  ad- 
vertising. 

"I  may  say  that  the  same  message  is  going 
forward  to  all  theatres  in  all  circuits.  Any  time 
you  see  salacious  advertising  on  the  part  of  your 
competitor,  cut  it  out  immediately  and  mail  to 
our  Home  office.  A  constant  check  will  be  made 
by  us,  by  all  other  circuits,  and  by  the  Hays 
Office,  all  determined  that  once  and  for  all  we  are 
going  to  clean  up  this  situation. 

"The  Press  Sheets  and  Advertising  Copy  fur- 
nished you  by  the  various  film  companies  and 
your  own  Publicity  Department  will  not  contain 
anything  objectionable,  and  while  you  may  deviate 
from  time  to  time,  never  do  so  with  the  thought 
in  mind  that  you  want  to  color  up  the  subject 
matter  so  that  it  will  become  at  all  salacious. 

"Please  inform  everybody  connected  with  you 
that  we  are  very  much  in  earnest  about  this, 
and  cannot  tolerate  any  violation  of  this  code." 

3.  WARNER.  Almost  simultaneously  the  follow- 
ing instructions  were  issued  by  Warner  Brothers: 

"Effective  immediately,  we  must  definitely  and 
absolutely  refrain  from  any  attempts  at  obscene 
or  salacious  advertising  of  any  kind,  in  con- 
nection with  our  theatres,  because  if  our  Or- 
ganization and  the  entire  industry  attempts  to 
stimulate  business  through  this  medium  it  will 
prove  very  detrimental  and  eventually  will  bring 
ruinous  results  to  our  theatres  and  our  industry 
as  a  whole." 

4.  PARAMOUNT.  Mr.  Sam  Katz  of  Paramount 
Publix  has  frequently  expressed  himself  strongly 
regarding  the  application  of  the  Code.  He  has  had 
placed  in  all  the  press  books  of  Paramount  Publix 
the  following: 

"In  preparing  advertisements,  no  one  in  Publix 
theatres  is  permitted  to  go  beyond  the  meaning 
of  the  words  in  the  advertising  copy  in  this  Manual, 
or  in  the  advertising  copy  taken  from  producers' 
press-sheets. 

"Any  manager  or  advertising  man  who  goes 
beyond  the  general  trend  of  advertising  as  out- 
lined in  these  two  sources,  in  an  effort  to  frame 
salacious  or  sensational  advertising,  does  so  at 
the  peril  of  his  job. 

"Publix  Theatres  will  accept  no  alibis  for  sala- 
cious advertising.  You  are  to  stick  to  the  spirit 
of  the  manual  or  press  sheet  in  framing  your 
advertising  copy." 

The  Code  has  had  the  full  backing  of  the  Trade 
Press  in  the  educational  work  that  has  brought  the 
industry  markedly  forward  in  the  field  of  wholesome 
advertising.  Before  its  adoption  there  were  almost 
daily  examples  of  so-called  "jazzing  up"  of  copy. 

We  shall  not  be  able  to  relax  vigilance  in  this 
matter  of  clean  advertising,  but  already  we  have 
arrived  at  the  place  where  motion  picture  advertising 
compares  favorably  with  the  advertising  of  other 
commodities.  The  occasional  mistake  still  occurs 
but  it  is  episodic  and  not  epidemic. 

Conservation  and  Protection 

In  film  exchanges  in  the  United  States  150,000,000 
feet — approximately  28,000  miles — of  motion  picture 
film  are  examined,  stored,  repaired  or  shipped  each 
day.  In  the  300  working  days  of  the  year  this 
amounts  to  45,000,000,000  feet  of  film  passing  through 
human  hands. 

One  of  the  important  public  services  of  your  Asso- 
ciation has  been  the  quiet  development  of  a  thorough 
system  of  inspection  for  exchange  buildings  and  a 
constant  study  and  improvement  of  methods  of  hand- 
ling this  enormous  amount  of  film. 

Rigid  monthly  inspection  of  all  exchanges  is  main- 
tained. In  most  instances  the  inspection  is  carried 
out  by  a  member  of  the  local  Fire  Department,  and  a 
committee  composed  of  branch  managers  and  the 
Secretary  of  the  Film  Board  of  Trade.  After  in- 
spection a  fire  drill  is  conducted  and  report  is  made 
as  to  the  bearing  and  conduct  of  the  employees.  A 
trophy  is  awarded  yearly  to  the  branch  exchange  hav- 
ing the  most  consistently  perfect  inspection  record. 

The  Director  of  _  Conservation  of  the  Motion  Picture 
Producers  and  Distributors  of  America  visited  each 
of  the  457  exchanges  at  least  once  during  1931. 

In  the  past  eight  years  more  than  $26,000,000  has 
been  expended  in  the  construction  of  fireproof  ex- 
changes in  the  United  States,  all  erected  in  accord- 
ance with  plans  approved  by  the  Conservation  De- 
partment of  this  Associaiton  and  designed  particularly 
for  the  protection  of  our  workers  and  of  neighboring 
tenants.  We  are  in  continuous  contact  and  frequent 
conference  with  all  fire  protection  and  fire  prevention 
bodies  and  with  conservation  groups. 
_  Figures  for  the  past  four  years  indicate  the  effect- 
iveness of  our  effort: 

1928.  One  fire.  Monetary  loss  $25.  This  fire  re- 
sulted from  static  spark  caused  by  the  sun's 
rays  on  a  metal  table,  which  ignited  film  as  it 
was  being  rewound. 

1929.  One  fire.  Loss  $1,200.  This  was  caused 
by  defective  concealed  wiring  in  the  Poster  De- 
barment. No  film  was  involved.  Loss  resulted 
from  wooden  poster  racks  and  advertising  matter. 


1930.  One  fire.  Monetary  loss  $15.  Six  hun- 
dred feet  of  film  were  destroyed. 

1931.  Two  fires  occurred.  Total  monetary  loss 
$225.  Both  fires  occurred  in  regional  or  unaffili- 
ated distributing  offices.  One  office  was  receiving 
the  benefit  of  the  Conservation  Department,  con- 
sequently was  inspected  regularly.  This  fire 
occurred  in  the  Poster  Department  and  was  be- 
lieved to  have  been  caused  by  a  careless  smoker. 
No  film  was  involved.  The  total  loss  in  this  fire 
was  $25. 

These  figures  comprise  a  splendid  testimony  to  the 
results   of   organization    in  industry. 

A  curious  misapprehension  exists  in  some  quarters, 
and  should  be  corrected  in  the  record,  concerning  the 
Pathe  Studio  fire  that  occurred  in  New  York  on 
December  10,  1929.  An  impression  seems  to  exist  that 
this  was  a  fire  of  film  origin,  but  that  is  not  the  case. 

The  National  Fire  Protection  Association  stated  in 
its  official  report  that  the  fire  originated  in  a  velvet 
drop  curtain  from  an  unknown  cause.  It  is  definitely 
established  that  only  eleven  reels  of  film  were  burned 
and  that  this  film  was  in  no  way  a  contributory 
cause  of  the  fire  or  to  the  spreading  of  the  flames. 
The  entire  interior  of  the  building  was  ablaze  before 
the  eleven  reels  of  film  took  fire.  Eight  of  the  burned 
reels  were  in  the  mezzanine  floor  projection  booth 
and  three  reels  were  in  the  camera  dark  room._  The 
films  in  the  cutting  room  and  in  the  vaults  did  not 
ignite  and  were  uninjured  except  by  water. 

Preservation  of  Film  for  Future  Generations 

In  May,  1930,  I  transmitted  to  the  President  of 
the  United  States  the  willingness  of  the  industry  to 
co-operate  in  the  preservation  for  future  generations 
of  current  motion  picture  product  that  might  be 
deemed  to  possess  exceptional  historical  or  educational 
value. 

Pursuant  to  this  offer  and  to  subseouent  discus- 
sions, it  is  planned  to  have  historical  film  archives 
in  the  Federal  Archives  Building  at  Washington — 
plans  for  which  are  now  being  drawn.  The  signifi- 
cance and  importance  of  this  historical  and  educational 
record  is  self-apparent. 

We  have  collated  the  opinions  of  the  best  available 
technical  minds  as  to  how  this  project  might  be 
made  practicable  and  a  special  committee  of  the 
Society  of  Motion  Picture  Engineers  is  working  in 
co-operation  with  those  charged  by  the  Government 
with  responsibility  for  the  method  of  preserving  the 
motion  picture  record  of  our  time. 

American  Motion  Pictures  Abroad 

Wherever  American  pictures  are  shown,  in  any 
country  in  the  world,  there  results  an  invigorating 
stimulation  of  local  will  to  buy.  Products  on  the 
shelves  of  local  merchants  move  faster,  whether  they 
are  American  made  or  manufactured  abroad. 

We  have  established,  in  the  United  States,  beyond 
doubt,  that  a  good  picture  in  an  attractive  theatre 
brings  purchasers  to  the  mercantile  establishments 
in  the  downtown  section  or  to  the  neighborhood  stores; 
that  the  small  town  providing  excellent  motion  picture 
entertainment  draws  a  constant  of  increased  visits, 
with  increased  buying,  from  the  surrounding  rural 
districts. 

Modern  economics  are  so  inter-related  that  it  is 
very  difficult  for  an  institution  to  serve  one  element 
in  the  business  world  without  rendering  simultane- 
ously corollary  service  to  other  phases  of  business. 

The  application  of  this  principle  abroad  was  evi- 
denced with  vigor  at  the_  time  when  as  President  of 
your  Association  I  negotiated  with  the  French  Gov- 
ernment relative  to  auota  requirements  proposed  by 
that  government  which  our  industry  deemed  con- 
fiscatory. 

Hundreds  of  French  motion  picture  exhibitors,  and 
many  Chambers  of  Commerce  in  the  affected  areas, 
protested  emphatically  to  the  French  authorities  ex- 
pressing_  the  deep  concern  with  which  their  local 
communities  view  the  possibility  of  a  diminished 
sunply  of_  entertainment^  of  a  degree  of  excellence 
onlv_  obtainable,  in  continuous  flow,  from  American 
studios. 

Unfortunately,  the  far-seeing  view  of  economies 
does  not  always  prevail  and  it  is  human  nature  for 
us  to  regard  a  tangible  dollar  going  to  our  neighbor 
today  with  more  acute  realization  than  we  view  a 
dollar  intangibly  created  or  stimulated  in  added  busi- 
ness at  home. 

The  story  of  the  American  motion  picture  abroad  is 
the  story  of  an  unending  effort  on  the  part  of  gov- 
ernments throughout  the  world  to  bar  through 
artificial  restrictions  the  American  motion  picture  in 
the  hope_  that  the  resultant  starved  entertainment 
demand  in  the  respective  countries  will  in  some 
mysterious  way  assure  the  creation  there  of  an  in- 
dustrial asset  comparable  to  that  possessed  by  the 
United  States. 

Americans,  who  have  developed  a  large  part  of  the 
motion  picture  industry  of  the  world,  are  inclined 
to  forget  the  toil,  the  creative  effort,  the  investment 
and  the  self-discipline  that  have  combined  to  create 
this  tremendous  commercial  asset.  We  view  our 
production  center  as  a  matter  of  course,  but  those 
who  do  not  have  it  seek  desperately  to  create  some 
such  asset  over  night  by  fiat  of  law.  In  this  purpose 
new  precedents  have  been  set  in  trade  restrictions 
in  the  effort  to  force  into  being  similar  stimulators 
of  commerce  in  other  countries. 


The  extent  to  which  these  trade  restrictions  have 
grown  is  indicated  by  the  following  brief  summary 
of  import  duties,  quota  laws  and  other  economic 
burdens  imposed  in  some  foreign  countries  on  the 
distribution  of  American  pictures: 

Argentina 

Import  duties  increased  to  a  straight  specific  duty 
on  motion  picture  films  amounting  to  15  pesos  gold 
per  kilo,  without  surcharges.  It  was  formerly  4 
pesos  per  kilo. 

Australasia 

In  Australia  there  is  a  Commonwealth  tax  payable 
by  all  companies  on  profits  derived  from  Australia 
amountiing  at  present  to  one  shilling  four  pence  in 
the  pound.  On  property  income  an  additional  one 
shilling  six  pence  in  the  pound  will  be  assessed, 
making  a  total  federal  tax  of  two  shillings  ten  pence, 
as  well  as  the  various  state  taxes.  The  State  of 
Victoria  has  imposed  a  quota  which  provides  that 
2,000  feet  of  British  film  shall  be  shown  in  each  pro- 
gram, 1,000  feet  of  which  shall  have  been  made  in 
Australia.  This  has  been  in  effect  since  July  1,  1927. 
In  New  South  Wales,  12%%  of  gross  income  is  re- 
garded as  taxable  income. 

In  New  Zealand  there  is  a  film  quota  identical  with 
that  in  effect  in  Great  Britain  and  which  amounts  to 
1254%  on  the  distributor  and  7Vz%  on  the  exhibitor, 
becoming  10%  after  September  30th. 

Austria 

Under  the  Austrian  quota  regulations,  for  each 
sound  film  produced  domestically  and  recognized  as 
a  native  film  there  are  issued  21  interim  certificates 
and  for  each  sound  short,  from  1  to  2  interim  certifi- 
cates, according  to  type.  On  the  basis  of  one  interim 
certificate  there  may  be  issued  10  import  permits  for 
short  sound  films  of  less  than  350  meters  length  each, 
or  5  import  permits  for  short  sound  films  from  350 
to  700  meters  each.  Two  interim  certificates  are 
necesary  for  a  film  between  700  and  1,500  meters 
length,  and  three  certificates  for  the  issuance  of 
one  import  permit  for  a  sound  film  of  over  1,500 
meters  length.  For  the  issuance  of  one  import  per- 
mit for  a  sound  film  for  the  comprehension  of  which 
by  all  classes  of  patrons  the  insertion  of  text  and 
titles  is  necessary,  the  following  must  be  submitted: 

for  2  copies  1%  interim  certificates 

3  copies  2%  interim  certificates 

4  or  more         3     interim  certificates 

Interim  certificates  are  purchasable  from  the  Film 
Bureau  of  the  Chamber  of  Trade,  Commerce  and 
Industry  in  Vienna  at  1,000  shillings  each. 

Belgium 

A  commercial  profits  tax  is  levied  by  the  State  at 
the  rate  of  9.9%  to  which  must  be  added  the  local 
tax  rate  that  may  be  levied  up  to  100%  of  the  State 
tax,  in  which  case  the  total  tax  rate  will  amount 
to  19.8%,  increased  to  22%  as  and  when  the  profits 
are  distributed  in  the  form  of  a  dividend.  As  a  re- 
sult of  recent  legislation  the  fiscal  authorities  are 
enabled  to  tax  foreign  companies  in  one  of  the  other 
of  the  following  alternative  methods  (whichever  yields 
the  higher  assessment)  where  they  are  not  satisfied 
that  the  accounts  present  a  full_  and  proper  dis- 
closure of  the  results  of  the  Belgian  business: 

(a)  On  an  assumed  net  profit  of  15%  of  the  cash 
takings  or  collections; 

(2b)  On  an  assumed  net  profit  of  Belgian  Francs 
10,000.  per  employee  or  workman. 

There  is  also  a  "taxe  mobiliere"  amounting  to  15%. 

Chile 

A  tax  of  $50.  Chilean  currency  on  the  first  release 
of  all  foreign  films  in  each  district. 

The  revenue  authorities  propose  that  for  the  pur- 
pose of  income  tax  assessments  their  taxable  profits 
shall  correspond  to  8%  of  the  gross  rentals  earned  in 
Chile. 

Colombia 

Import  duties  increased  on  talking  and  silent  motion 
picture  films  from  80  centavos  to  1.60  pesos  per  kilo, 
and  on  discs  from  20  centavos  to  2.50  pesos  per  kilo. 

England 

Besides  the  quota  at  present  effective  in  Great 
Britain  amounting  tol5%  on  distributors  and  10%  on 
exhibitors,  this  latter  becoming  12%%  after  September 
30th,  import  duties  have  just  been  levied  in  England 
as  follows: 

Negatives  5  pence  per  foot 

Positives..  .1  penny  per  foot 

Positive  sound  track  only...  33  1/3%  ad  valorem 

Negative  sound  track  10%  ad  valorem 

Discs  33  1/3%  ad  valorem 

Germany 

The  German  kontingent  regulations  at  present  in 
force,  _  valid  until  June  30,  1932,_  provide  for  ths  dis- 
tribution of  film  import  permits  among  companies 
which  have  distributed  German   films  between  Jan- 


30 


MOTION    PICTURE  HERALD 


April    23,  1932 


AGENCY    FOR  GOODWILL 


(Continued  from  preceding  page) 
uary  1,  1930,  and  June  30,  1931.    These  permits  are 
allocated  as  follows: 
Sound  permits:  60  to  distributors 

30  to  exporters  of  German  sound  films 
15  to  the  sound  film  reserve  fund 

105 — plus  an  additional  20,  applicable 
to  either  sound  or  silent,  but  pre- 
sumably to  sound; 

Silent  permits:  40  to  distributors 

20  to  exporters  of  German  silent  film 
10  to  silent  films  reserve  fund 

70 

German  import  permits  are  not  purchasable. 
Hungary 

In  addition  to  the  regular  import  duty  of  $50  per 
220  pounds,  the  following-  charges  are  made  on  im- 
ported films: 
Import  certificate,  1,000  pengos  (approx.  $175)  per 

film  for  films  of  over  400  meters  in  length  and 

200  pengos  (approx.  $35)  for  films  less  than  400 

meters  in  length 
Silent   films  require  no  import  certificates. 
Film  Fund  charges:  20  fillers  ($0,035)  per  censored 

meter,    silent,    30    fillers    ($0,052)    per  censored 

meter,   sound,  plus. 
Regular    censorship    fee    of    10    fillers    ($0.0175  per 

meter. 

India 

Import  duties  increased  to  37%%  ad  valorem,  on  a 
basis  of  4'/2  annas  per  foot  on  exposed  motion  picture 
film;  on  unexposed  film  to  25%  ad  valorem. 

Italy 

Restrictions  against  the  exhibition  of  dialog  films 
in  any  language  except  Italian. 

Jugoslavia 

A  quota  iust  instituted  provides  that  for  every  1.000 
meters  of  imported  film  up  to  the  end  of  1933  the 
importer  is  obliged  to  order  or  to  produce  and  to 
put  into  traffic  at  least  70  meters  and,  after  that  date, 
150  meters  of  domestic  product.  For  failure  to  com- 
ply with  these  regulations  fines  are  imposed  that 
will  cost  the  importer  of  an  American  film  $275  for 
each  print  entered  into  Jugoslavia,  plus  a  censoring 
fee  of  $118,  provided  the  film  is  of  the  average  length 
of  2,200  meters. 

Mexico 

Tax  of  1%  on  gross  receipts.  Duties  increased, 
effective  April  22,  1932,  from  8  pesos  per  kilo  to  75 
pesos  on  films  and,  on  discs,  from  1.20  pesos  to  50 
pesos  per  kilo. 

Siam 

Import  duty  increased  from  30  to  100  satangs  per 
100  feet. 

Spain 

Imports  of  films  now  duitable  as  general  mer- 
chandise at  the  rate  of  25  gold  pesetas  per  kilo  net, 
on  both  positive  and  negative,  and  it  is  no  longer 
possible  to  enter  them  under  the  former  regime  of 
temporary  imports,   except  for  educational  purposes. 

Sweden 

Import  duties  on  motion  picture  film  increased  from 
80  crowns  to  1,500  crowns  per  100  kilos. 

Union  of  South  Africa 

In  addition  to  a  primage  duty  previously  imposed 
of  5%  ad  valorem,  the  Union  of  South  Africa  has 
imposed  a  customs  surtax  of  7l/2%,  effective  March 
24,  1932,  on  the  domestic  value  in  gold  on  all  imports, 
except  specified  goods  for  use  by  agricultural  pro- 
ducers. 

It  is  worth  while  to  note  that  no  retaliatory  re- 
strictions have  been  asked  of  our  government  by  the 
American  industry.  The  import  duty  exacted  by  the 
United  States  on  motion  pictures  from  abroad  is 
negligible.  Distributors  and  exhibitors  alike  welcome 
and  use  acceptable  foreign  motion  picture  product 
judging  it  solely  upon  its  appeal  to  American  audiences 
and  upon  its  conformity  to  our  standards  of  com- 
munity suitability. 

Foreign  Opinion  of  American  Pictures 

The  widespread  and  intensive  trade  restrictions  in- 
stituted abroad  against  American  motion*  pictures 
have,  for  the  most  part,  been  accompanied  by  com- 
mendable frankness  on  the  part  of  proponents  of  the 
restrictions,  but  an  occasional  apologist  has  attemtepd, 
in  defense  to  his  own  constituencies,  to  set  up  the 
premise  that  cultural  or  moral  grounds  were  a  con- 
sideration. 

The  wholesomeness  of  American  picture  entertain- 
ment standards  compares  so  favorably  with  those  of 
the  world  at  large  that  this  type  of  propaganda  does 
not  merit  discussion.  No  excuse  can  be  found  for  the 
instances  in  the  United  States  where  men  who  make 
a  living  by  "riding"  the  movies  have  lent  them- 
selves to  the  dissemination  of  this  impudently  false 
charge. 

When  the  British  quota  was  being  debated  in 
Parliament,  Colonel  Josiah  Wedgwood,  Member  of  the 


Committee  of  the  House  of  Commons,  rose  in  answer 
to  an  attempt  to  disguise  this  trade  restrictions  as  a 
moral   measure.     Colonel   Wedgwood  said: 

'No,  sir,  that's  all  wrong.  American  morality 
on  and  off  the  films  is  quite  all  right.  They  are 
the  most  straight-laced  people  in  the  universe. 
Anything  that  gets  put  over  in  America  we  shan't 
criticize  from  the  standpoint  of  morality. 

"I  am  shocked  at  some  films.  I  actually  have 
to  walk  out  of  the  theatre  sometimes,  but  they 
are  not  American  films. 

"Leave  me  my  American  films." 
Among  the  serious  and  responsible  attempts  to  get 
at  the  truth  of  the  effect  of  American  films  abroad 
was  the  exhaustive  study  conducted  by  the  Indian 
Cinematograph  Commission,  appointed  by  resolution 
of  the  Government  of  India  Home  Department  and 
reporting,  in  1928,  directly  to  the  Indian  Parliament. 

"We  are  without  exception,"  said  the  report,  "satis- 
fied that  the  majority  of  films  certified  for  public  ex- 
hibition in  no  way  tend  to  demoralize  the  Indian  pub- 
lic, or  to  bring  western  civilizaiton  into  contempt." 

Dr.  R.  E.  Diffendorfer,  of  the  Board  of  Foreign 
Missions  of  the  Methodist  Episcopal  Church,  made  a 
wide  personal  investigation  in  the  Far  East.  In  his 
conclusions  he  publicly  stated: 

"Much  of  the  criticism  against  moving  pictures 
from  America  is  propaganda  which  is  more  or  less 
economic  in  its  origin.  Indeed,  there  are  motion 
picture  producers  who  do  not  wish  the  American 
moving  pictures  to  gain  a  foothold  in  the  Far 
East.  Trade  rivalry  is  responsible  for  a  good 
deal  of  this  propaganda." 

One  more  witness  out  of  scores  available  serves  to 
emphasize  the  true  relation  of  American  motion  pic- 
tures to  the  body  of  worthy  entertainment.  Dr. 
Franz  Koelsch,  Industrial  Phisician  to  the  Bavarian 
Government,  brought  to  America  the  following  re- 
sults of  experimentation  there: 

"We    find    in    Germany    that    the  increasing 
popularity  of  motion  pictures  leads  more  and  more 
to  the  whole  family  taking  its  recreation  as  a  unit. 
This  is  great  progress  from  a  sociological  stand- 
point.     Tests    which    we    made    of    the  psyco- 
logical  effect  of  American  motion  pictures  brought 
us    to    the    conclusion    that    the    inevitability  of 
punishment,  as  portrayed  in  plots  under  the  safe- 
guards  voluntarily   adopted  by   the  producers  in 
the  United   States,   tend   to  make  the   screen  a 
very  positive  deterrent  from  crime." 
On  the  affirmative  side  of  the  question  the  League 
of  Nations  and  many  scientific  bodies  and  individual 
scientists  throughout  the  world  have  reached  the  con- 
clusion that  among  the  most  potent  agencies  toward 
the  eventual   establishment   of   World    Peace   is  the 
American  motion  picture.     The  vivid  effect  of  War 
pictures  and   the  deep   impression   wrought   by  such 
psychological   studies  as   Broken   Lullaby  are  in  the 
profoundest   sense  servitors  for  Peace. 

Far  and  above  this  particularized  service  the  cos- 
mopolitan nature  of  American  motion  pictures,  draw- 
ing their  scenes,  their  stories  and  their  personnel  from 
many  lands,  create  a  sense  of  unity  as  they  satisfy 
a  universal  human  need — the  requirement  for  mental 
release   through  entertainment. 

The  American  motion  picture  is  an  agency  for  in- 
ternational good-will  and  a  worthy  representative 
abroad  of  the  United  States.  With  every  month  of 
self-regulation  and  conscientious  care  at  the  studios 
its  worth  in  this  field  increases. 

(Concluded  in   next  issue) 


Dr.  Peter  Snell  Awarded  SMPE 
Fellowship  on  Picture  Study 

Dr.  Peter  A.  Snell  of  the  University  of 
Rochester  has  been  awarded  the  fellowship 
of  the  Society  of 
Motion  Picture  En- 
gineers, which  was 
made  possible 
through  a  $1,500 
donation  of  the  late 
George  Eastman. 

Dr.  Snell  will 
shortly  begin  in- 
vestigations which 
are  expected  t  o 
prove  constructive- 
ly valuable  in  mo- 
tion pictures.  He 
will  study,  in  par- 
ticular, certain 
phases  of  produc- 
tion and  the  meas- 
urement of  the  physiological  processes  in- 
volved in  visual  fatigue. 


Exchanges  to  Aid 
Academy  in  Image 
Frame  Campaign 

[The  Official  Uniform  Aperture  Data  Sheet  is 
published  for  ready  reference  in  the  projection 
room  on  page  80.] 


General  adoption  by  theatres  throughout 
the  United  States  and  Canada  during  April 
and  May  of  the  new  uniform  image  frame 
size  for  motion  picture  projection  machines, 
established  by  the  Academy  of  Motion  Pic- 
ture Arts  and  Sciences,  and  outlined  last 
week  in  Motion  Picture  Herald,  will 
mark  one  of  the  final  steps  in  the  technical 
transition  from  the  silent  motion  picture  to 
the  talking  film. 

Improvements  in  the  photographic  ap- 
pearance of  the  picture  on  the  screen  will 
result  from  the  recommendations,  made  by 
the  motion  picture  production  industry's  co- 
operative organization  after  two  years  of 
surveys  and  researches,  Academy  officials 
say.  Hollywood  studios  benefit  by  a  similar 
Academy  uniform  image  frame  size  in  use 
since  February  15,  which  permits  speedier 
cinematography  and  more  flexible  tech- 
nique in  talking  picture  making. 

Theatre  managers  and  projectionists  will 
receive  through  their  exchanges,  detailed 
instruction  leaflets  covering  the  change-over 
to  the  new  system.  The  leaflets  will  accom- 
pany the  new  picture  releases,  many  of 
which  already  have  been  photographed 
through  the  new  Academy  uniform  camera 
aperture.  Uniformity  in  the  size  and  shape 
of  pictures  as  photographed  in  Hollywood 
and  projected  in  theatres  is  attained  by  adop- 
tion of  a  uniform  size  for  camera  apertures 
and  one  for  projectors.  It  is  said  that  the 
adoption  of  a  uniform  image  frame  size  will 
result  in  a  closer  coordination  between  the 
cameras  of  Hollywood  and  the  projection 
equipment  of  the  theatres,  eliminating  at  one 
stroke  expensive  and  troublesome  variances 
in  photographic  and  projection  practices, 
which  followed  upon  the  coming  of  the 
sound  device  to  motion  pictures. 

During  the  next  few  weeks,  the  exchanges 
are  to  distribute  the  instruction  leaflets  to 
every  theatre  in  the  United  States  and  Can- 
ada, advising  managers  and  projectionists 
how  to  get  improved  photographic  quality 
from  the  uniform  picture  frame  with  which 
new  product  is  now  being  released  by  the 
studios.  In  each  exchange  city,  the  indi- 
vidual exchanges  are  to  cooperate  in  the 
distribution  of  the  leaflets,  so  as  to  cover 
the  field  most  efficiently  and  economically. 


DR.  PETER  SNELL 


Big  4  Enters  Third  Year 

With  Enlarged  Program 

The  Big  4  Film  Corporation,  which  on 
April  12th,  1930  released  its  first  talking 
Western,  has  completed  two  years  of  inde- 
pendent production  and  distribution  and  is 
now  formulating  plans  for  the  coming  sea- 
son. Beginning  with  a  schedule  of  six 
westerns  for  1930-1931,  Big  4  will  have  12 
Westerns,  14  melodramas  and  possibly  2 
"Specials"  on  its  1932-1933  program. 

Burton  King  will  continue  as  head  of 
production  on  the  West  Coast,  while  John 
R.  Freuler,  president,  of  Big  4,  will  be  as- 
sisted by  Charles  L.  Glett,  vice-president, 
in  determining  production  policy  and  in  di- 
recting exchange  relations. 


April    2  3,     19  3  2 


MOTION    PICTURE  HERALD 


3! 


PASSING  IN  REVIEW 


The  department  endeavors  to  set  forth  two  lines  of  material 
of  service  to  the  exhibitor — first,  a  showman's  evaluations 
of  the  outstanding  pictures — second,  reviews  of  information 


THIS  IS  THE  NIGHT 

Paramount  80  minutes 

THIS  is  not  only  "the  night,"  but  "the  dough" 
as  well,  especially  for  the  larger  cities. 
Smaller  towns  may  find  the  sledding  a  little 
hard  but  through  clever  merchandising — in 
which  the  picture  offers  dozens  of  fine  slants — 
should  get  by  to  excellent  returns.  Truthfully 
speaking,  this  is  one  of  the  cleverest  and  most 
entertaining  pictures  of  the  year.  One  thing  is 
certain :  it  redeems  Lily  Damita,  who  had  fallen 
into  a  rut  through  her  last  few  pictures. 

If  this  title  is  not  box  office  then  what  is? 
Combine  that  title  with  the  names — Charlie 
Ruggles,  Roland  Young,  Lily  Damita  and  Thel- 
ma  Todd — add  some  pep  in  your  catch-lines, 
and,  presto,  you  have  a  show  that  is  worthy 
of  plenty  of  raves  and  advance  notices,  to  say 
nothing  about  the  word-of-mouth  talk  that 
should  follow  each  performance. 

Audience  value  is  swell.  They  should  sit  and 
giggle,  and  laugh  out  loud.  They'll  love  the 
risque  bits  chiefly  because  they  have  been  clev- 
erly handled.  But  all  in  all  they  are  almost 
sure  to  consider  this  one  of  the  best  pictures 
this  season,  as  we  have. 

Selling  slants  are  plentiful,  especially  if  you 
get  a  screening  in  advance.  Lacking  that  ad- 
vantage you  can  pick  up  your  press  book  from 
the  exchange  and  get  the  general  gist  of  the 
picture.  The  Herald  informative  review  will 
help  considerably,  too.  As  mentioned,  the  title, 
the  cast  and  some  spicy  catch-lines,  augmented 
and  enhanced  by  a  few  of  those  thumb-nail 
mats  used  in  the  New  York  campaign,  ought 
to  get  you  one  grand  send-off  to  standing  room 
only.  We  care  not  where  your  theatre  is  lo- 
cated, human  nature  is  the  same  the  world 
over ;  serve  them  a  dish  of  something  a  wee 
bit  naughty  and  they'll  go  for  it  in  a  big  way. 

Big  towns  and  cities  can  spot  it  where  they 
feel  it  will  be  OK,  but  small  towns  should  play 
away  from  kid  or  Sunday  showings. 

If  you  don't  do  capacity  with  this  one,  do 
not  blame  the  picture.  It's  a  swell  title,  a  swell 
cast  and  a  swell  picture. 


LOVE  STARVED 
RKO  Pathe 


75  minutes 


A  MOST  pleasing  performance  by  Helen 
Twelvetrees  places  this  one  in  the  class 
of  fairly  good  entertainment.  We  would  like 
to  report  the  same  for  young  Eric  Linden,  but 
he  overacts.  Miss  Twelvetrees  is  likable,  con- 
vincing and  in  general  carries  most  of  the 
burden  upon  her  shoulders. 

The  title  can  be  used  in  conjunction  with  its 
original  name,  "Young  Bride,"  and  will  help 
put  it  over  in  your  selling  campaign.  The  star 
should  be  sold  even  above  the  title  if  she  has 
any  sort  of  following  in  your  community,  and 
if  not,  it  would  pay  to  give  her  a  strong  plug 
just  the  same  for  future  b.o.  value.  Any  of 
the  others  in  the  cast  that  happen  to  be  well- 
liked  in  your  town  can  be  played  up  accord- 
ingly. Arline  Judge  is  OK  for  a  rather  un- 
sympathetic role,  but  she  handles  it  nicely. 

Audience  value  will  be  stronger  in  the  small- 
er towns  than  the  big  ones.  The  reason  is 
clear  enough.  It's  one  of  those  pictures  that 
will  please  the  less  sophisticated  type  of  audi- 
ence and  they  are  generally  found  outside  of 
the  large  cities.  At  any  rate,  while  far  from 
a  "swell"  picture,  it  ought  to  hold  its  own 
in  most  theatres. 

Sell  it  sensibly.  Plug  Twelvetrees.  Use 
plenty  of  appropriate  catchlines  to  convey  the 


An  Index  to 
Showman's  Evaluations 

Following  is  a  listing  of  pictures  on 
which  appeared  comment  in  this  de- 
partment by  Charles  E.  Lewis,  an  ex- 
hibitor and  editor  of  the  Managers 
Round  Table  department;  the  period 
covered  including  issues  from  De- 
cember 5,  1931,  to  April  16,  1932: 


TITLE 


REVIEWED  PAGE 


After   Tomorrow    3-12-32  54 

Arrow  smith   12-12-31  35 

Arsene    Lupin    3-  5-32  62 

Beast  of  the  City    3-19-32  39 

Broken   Lullaby    1-30-32  44 

(Man  I  Killed) 

The  Broken  Wing   4-  2-32  34 

Business  and  Pleasure    2-20-32  33 

Charlie  Chan's  Chance    1-30-32  44 

The  Cheat   12-10-31  46 

Cheaters   at    Play   3-  5-32  02 

Cock   of  the  Air   1-30-32  44 

Cuban    Love    Song  12-12-31  35 

Dancers  in  the  Dark   3-20-32  34 

Delicious    1-  2-32  27 

Devil's    Lottery    4-  9-32  23 

Disorderly    Conduct    4-  2-32  34 

Dr.  Jekyll  and  Mr   Hyde....   1-  9-32  36 

Emma  .*   1-  2-32  27 

Flying  High   12-19-31  46 

Forbidden    1-23-32    44 

Frankenstein   12-12-31  35 

Dance   Team    1-23-32  44 

The  Gay  Cabalerro   4-  2-32  34 

Girl   Crazy    4-  2-32  34 

Girl  of  the  Rio    1-16-32  35 

Good  Sport   12-19-31  46 

The  Greeks  Had  a  Word 

for  Them    2-13-32  34 

Heaven  on  Earth   12-26-31  27 

Hell  Divers   12-26-31  27 

Hell's   House    3-19-32  39 

His  Women   12-12-31  35 

Hotel  Continental    3-26-32    34 

Husband's  Holiday    1-  2-32  27 

Impatient   Maiden    3-12-32  54 

Ladies  of  the  Big  House ....   1-  9-32  36 

Ladies  of  the  Jury   4-  9-32  23 

Lady  with  a  Past   2-27-32    35 

Law  and  Order    3-  5-32  62 

Lost    Squadron    3-12-32  54 

Lovers    Courageous    2-27-32    35 

Maker  of   Men   12-26-31  27 

Mati  Hari    1-  9-32  36 

The  Menace    2-  6-32  35 

Men  in  Her  Life   12-  5-31  54 

Michael  and  Mary    1-16-32  35 

The  Misleading  Lady   4-16-32  35 

Murders   in   Rue   Morgue....  2-20-32    33 

IVice  Women    2-27-32  35 

No  One   Man    1-30-32    44 

One  Hour   With  You   4-  2-32  34 

The  Passionate   Plumber    .  .  .  3-19-32  39 

Peach  o'  Reno    1-  2-32  27 

Phantom  of  Paris   11-21-31  48 

Polly  of  the   Circus   3-26-32    34 

Possessed   12-  5-31  54 

Prestige    2-13-32  34 

Private   Lives   12-26-31  27 

The    Rainbow   Trail   2-  6-32  35 

This  Reckless  Age   1-16-32  35 

Rich    Men's    Folly  12-  5-31  54 

Scandal  for  Sale    4-16-32  35 

Shanghai  Express    2-27-32  35 

She  Wanted  a  Millionaire.  .  .  2-27-32  35 

Shopworn      4-  9-32  23 

Silent   Witness    2-13-32  34 

Sky  Devils    3-12-32  54 

Stepping    Sisters    1-16-32  35 

Strangers   in   Love    3-12-32  54 

Suicide    Fleet   12-  5-31  54 

Surrender   12-  5-31  54 

Tarzan,  the  Ape  Man   4-  2-32  34 

Tomorrow  and  Tomorrow...  2-  6-32  35 

Tonight  or  Never    1-16-32  35 

Two  Kinds  of  Women   1-23-32  44 

Way  Back  Home    1-23-32    44 

Wayward    2-20-32  33 

The  Wiser  Sex    3-19-32  39 

X   Marks   the   Spot  12-19-31  46 


type  of  story  and  to  create  human-interest  ap- 
peal. It  has  lots  of  possibilities  and  many 
natural  selling  slants  most  logical  and  practi- 
cal for  merchandising.  Make  good  use  of  them 
and  back  this  picture  up  with  a  box  office  ap- 
peal campaign.  You  should  get  by  nicely  de- 
spite the  opinions  of  big  city  critics  who  can 
easily  find  much  to  kick  about. 

Of  no  use  on  your  kid  days  and  safer  all 
around  if  played  away  from  a  Sunday.  But 
taking  everything  into  consideration,  this  one 
is  OK. 


CARELESS  LADY 
Fox 


67  minutes 


A  FAR  from  impressive  affair  that  may  slip 
»*  by  in  the  smaller  spots.  The  idea  has 
been  more  than  overdone  on  the  screen  and 
most  times  it  lacks  sincerity  and  conviction. 

The  title  is  a  sort  of  neutral  affair.  What- 
ever way  you  surround  it  will  be  the  theme 
of  your  selling  campaign.  You  need  not  neces- 
sarily lack  for  ideas  to  build  onto  this  title. 
"Careless  Lady"  can  be  twisted  about  to  mean 
a  lot  of  good  box  office  things.  Names  are 
none  too  strong  but  you'll  have  to  fall  back 
on  them  as  well  to  bolster  up  your  merchan- 
dising. Joan  Bennett  and  John  Boles  constitute 
the  two  important  ones.  The  rest,  we  feel,  are 
purely  incidental. 

Audience  strength  is  the  same  as  the  title: 
neutral.  Some  will  find  it  fairly  good  enter- 
tainment while  others  may  chalk  it  up  as  an 
evening  wasted.  But  if  they  get  a  swell  sur- 
rounding program  of  classy  short  features,  it 
may  round  out  your  show  to  the  point  where 
they  will  more  than  get  their  money's  worth. 

Of  no  use  for  kids  or  Sundays,  but  our  sug- 
gestion is  that  you  play  it  somewhere  mid- 
week on  your  short-run  spot  and  back  it  with 
as  smart  a  campaign  as  a  weak  picture  requires. 

—CHARLES  E.  LEWIS 

V 

This  Is  the  Night 

(  Paramount ) 
Comedy  with  Music 

A  comedy,  adapted  from  a  cleverly  sophisti- 
cated play  of  Avery  Hopwood,  with  dialogue 
of  sparkling  comic  nature,  and  the  consummate 
activities  of  Roland  Young,  Charles  Ruggles  in 
particular,  kept  an  audience  at  the  New  York 
Paramount  in  various  and  assorted  conditions 
of  chuckles,  laughs  and  genuine,  unmistakable 
enjoyment  through  its  entire  length. 

The  music  is  strictly  for  background  pur- 
poses, as  are  the  pretentious  Venetian  scenes, 
moonlight  on  the  canals,  a  strong  and  tenor- 
voiced  Italian  gondolier,  all  done  without  in- 
trusion, rather  in  keeping  with  the  theme,  which 
is  almost  of  a  musical-comedy  nature. 

There  is  little  enough  to  the  story,  but  there 
is  meant  to  be  little.  It  is  light,  but  the  audience 
indicated  clearly  enough  that  it  is  enjoyable,  as 
well.  Roland  Young,  bachelor,  and  wealthy 
Parisian,  is  in  love  with  Thelma  Todd,  statu- 
eque  and  blonde,  who  is  at  the  same  time  mar- 
ried to  Cary  Grant,  new  Paramount  player, 
who  has  height  and  looks,  in  a  dark  fashion, 
and  who  happens  to  be  a  famed  javeline  throw- 
er, much  to  Young's  discomfiture  when  he  sud- 
denly walks  in  on  the  two  at  Miss  Todd's 
apartment. 

To  cover  the  planned  trip  to  Venice,  Young  en- 


"WILL  BE  A  SMASHING 


NEW  YORK'S  GREAT  PAPERS 


A  very  human  affair  that  pulls  enough  heart 
strings  to  insure  its  success  on  a  very  large 
scale.  Will  be  a  smashing  box-office  success/7 

C.  P.  Hammond,  New  York  Post 


BRILLIANT  PERFORMANCES 


"A  triumph  for  Fannie  Hurst.  Marvelously 
genuine  in  its  atmosphere  and  sincerity/7 

William  Boehnel,  N.  Y.  World  Telegram 


"Rich  in  human  interest/7 

Rose  Pelswick,  N.  Y.  Evening  Journal 


TRIUMPH  FOR  FANNIE  HURST 


"A  finely  made  production  carrying  terrific 
audience  appeal/7    Julia  Shawell,  N.  Y.  Graphic 

"Has  simplicity  of  emotion  that  is  truly 
touching.77  Richard  Watts,  N.  Y.  Herald 


"A  deeply  human  story,  powerful  drama, 
natural  comedy,  inspired  direction  and  un- 
usually perfect  casting/7 

Leo  Meehan,  Motion  Picture  Daily 

FANNIE  HUR 


RICARDO  CORTEZ  -  IRENE  DUNNE  - 


BOX-OFFICE  SUCCESS 


BOW  TO  A  GREAT  PICTURE! 

-mmm 


"One  of  the  best  cinematic  feats  I  have  ever 
seen.  Brilliant  performances  by  the  whole  cast 
...  Mr.  Cortez  is  incredible." 

John  S.  Cohen,  Jr.,  New  York  Sun 


BY   THE  WHOLE  CAST 


"Always  sincere  and  effective." 

Regina  Crewe,  N.  Y.  American 

"A  message  worth  considering  . .  •  rivets  the 
attention  from  first  scene  to  the  last." 

Martin  Dickstein,  Brooklyn  Eagle 

MARVELOUSLY  GENUINE 


9f 


Ml 


Every  person  was  held  to  silence  by  the  sim- 
ple but  effective  unfurling  of  the  narrative." 

F.  Mordaunt  Hall,  N.  Y.  Times 

"Abounds  in  human  interest.  A  tense  and 
throat-hurty  picture  which  gets  you." 

Irene  Thirer,  N.  Y.  Daily  News 


Strong  human  interest.  Story  highlighted  by 
exceptional  performances.  Should  click  big." 

Don  Gillette,  Film  Daily 


ST'S 


GREAT  STORY  OF 
A  GREAT  CITY 


NOW  PLAYING 

TWO-A-DAY 
GAIETY  THEATRE,  N.  Y. 

THE  PICTURE  EVERY  EX- 
HIBITOR IS  WAITING  FOR 


SIX  MILLION 


GREGORY  RATOFF    g    ANNA  APPEL 


34 


MOTION    PICTURE  HERALD 


April    23,  193? 


lists  the  aid  of  friend  Ruggles,  who  has  spoiled 
the  situation  by  unwittingly  "tipping  off"  Grant 
to  the  state  of  affairs.  Ruggles  hires  Lily 
Damita  to  act  as  Young's  wife  to  throw  Grant 
off  the  trail,  and  they  all  pack  off  to  Venice, 
canals,  moonlight  and  comedy. 

Grant  begins  to  fall  for  Miss  Lily,  and 
incidentally,  both  Ruggles  and  Young  begin  to 
do  the  same  thing.  When  Grant  pays  atten- 
tion to  Miss  Damita  Young  is  angered  at 
both  Grant  and  Ruggles,  and  Miss  Todd  de- 
cides that  maybe  she  would  like  to  keep  tight 
hold  on  Grant  after  all.  As  Miss  Damita,  there- 
fore, gives  up  the  foolish  effort  and  takes  a 
gondola  toward  the  station  and  Paris,  Young 
comes  to  a  realization  and  pursues,  via  another 
gondola.  They  meet  and  are  left  against  a 
moonlit  background.  The  cast  handles  itself 
well,  it  was  generally  considered,  with  Ruggles 
and  Young  drawing  continuous  laughter  via 
their  lines. 

Produced  and  distributed  by  Paramount.  Directed 
by  Frank  Tuttle.  From  play  by  Avery  Hopwood. 
Adapted  from  "Pouche"  by  Rene  Peter  and  Henri 
Falk.  Screen  play  and  lyrics  by  George  Marion,  Jr. 
Music  by  Ralph  Rainger.  Photographed  by  Victor 
Milner.  Release  date,  April  8,  1932.  Running  time, 
80  minutes. 

CAST 

Gennaine   Lily  Damita 

Bunny  West   Charles  Ruggles 

Gerald   Grey   Roland  Young 

Claire   Thelma  Todd 

Stepan   Cary  Grant 

Jacques   Irving  Bacon 

Chou-Chou   Claire  Dodd 

Studio    Official   Davidson  Clark 


Life  Goes  On 

(  Paramount) 
Another  Lonsdale  Tale 

( Seen  in  London ) 

Just  another  of  those  smart  films,  is  this 
Lonsdale  story,  first  titled  "Sorry  You've  Been 
Troubled,"  and  then  changed  by  Paramount 
executives  at  the  last  moment. 

It  was  found  entertaining  stuff,  though  con- 
sidered not  quite  up  to  the  standard  of  excellence 
of  some  other  of  the  Paramount  Elstree  product. 
Lonsdale's  work  relies  on  talk. 

There  is  an  amusing  motif  here,  although  a 
dead  man  is  found  concealed  in  an  hotel.  Mur- 
der is  suspected,  but  the  end  finds  us  believing 
that  if  we  had  had  shares  in  the  man's  com- 
panies we  too  would  have  desired  to  keep  quiet 
the  fact  that  he  had  died  suddenly — even  if  we 
too  had  to  risk  the  suspicion  of  having  murder- 
ed him. 

Hugh  Wakefield,  with  several  leading  roles 
to  his  credit,  has  his  first  star  chance  here  as  a 
silly  detective.  The  supporting  cast  is  for  the 
most  part  good.  Elsie  Randolph,  first  class  com- 
edy stage  star,  in  this,  her  first  film,  shows  up 
well  as  a  comic  phone  exchange  girl.  Jack  Ray- 
mond has  made  the  best  of  his  camera  chances, 
and  the  general  scope  in  story  and  settings  has 
been  turned  to  the  best  account  possible,  it  was 
indicated. 

Produced  by  Paramount  British  Productions.  Di- 
rected by  Jack  Raymond.  Photographed  by  F.  A. 
Young.     Running  time.  78  minutes. 

CAST 

Ridgewav    Emsworth   Hugh  Wakefield 

Robert  Kent   Wallace  Geoffrey 

Ronald   St.  John  Warwick  Ward 

Clare  Armore   Jean  Stuart 

Lady  Sheridan   Betty  Stockfield 

Phoebe  Selsey   Elsie  Randolph 

Arthur  Carlysle   Denis  Hoey 


Love  Starved 

(RKO  Pathe) 
Drama 

Adapted  from  the  play,  "Young  Bride,"  by 
Hugh  Stanilaus  Stange,  RKO  offers  a  dramatic 
effort,  with  Helen  Twelvetrees  and  Eric  Lin- 
den as  the  youngsters  who  fail  to  make  a  go 
of  a  sudden  marriage  until  a  good  beating 
brings  Linden  out  of  the  clouds  and  restores 
his  common  sense. 

The  film,  atmospherically,  is  drab,  with  little 
comedy  to  lighten  the  story,  which,  in  setting, 
is  limited  to  a  public  library,  a  boarding  house 
room,  and  a  cheap  taxi  dance  hall. 

Linden,  bluffing  youngster  with  much  con- 


versation about  "big  business  deals,"  meets  Miss 
Twelvetrees  when  Polly  Walters,  with  whom 
she  works,  takes  her  on  a  "blind  date."  Miss 
Twelvetrees,  orphaned,  works  in  a  library  pre- 
sided over  by  Blanche  Frederici.  The  girl,  alone 
and  lonely,  is  captivated  by  dashing  young  Lin- 
den, and  the  two  are  suddenly  married. 

Linden  continues  his  bluff,  promising  big 
deals,  which  somehow  never  materialize,  until 
Miss  Twelvetrees  is  forced  to  return  to  the 
library  to  support  them.  She  suddenly  dis- 
covers that  she  will  soon  have  a  baby,  and 
Linden,  stunned,  finds  himself  back  in  his  old 
haunts,  drinking,  dancing  and  gambling.  He 
hears  of  a  dancing  contest  at  the  hall,  from 
Arline  Judge,  old  flame,  and  decides  to  enter 
with  her  as  his  partner,  planning  to  use  the 
prize  money  to  meet  the  impending  expense. 
Miss  Judge  had  merely  been  playing  Linden 
for  a  good  thing,  however,  and  succeeds  in 
separating  him  from  most  of  the  money  he 
had  won  gambling. 

Miss  Twelvetrees,  hearing  of  the  dance  af- 
fair, breaks  away  from  Linden  in  a  stormy 
scene  and  plans  to  take  poison  as  the  only  way 
out  of  a  difficult  situation.  Linden,  seeking  to 
retrieve  some  of  the  money  from  Miss  Judge, 
becomes  engaged  in  a  brawl  at  the  hall  with 
Cliff  Edwards  and  others  of  the  hangers-on. 
He  is  most  competently  and  completely  thrashed, 
and  thereby  becomes,  we  are  given  to  under- 
stand, reformed.  Melodramatically,  he  returns 
home  contrite,  exactly  as  Miss  Twelvetrees  is 
raising  the  glass  of  poison  to  her  lips.  Recon- 
ciliation concludes  the  story. 

Roscoe  Ates  presents  a  moment  or  two  of 
his  stuttering  humor,  as  the  speakeasy  bar- 
tender. 

Produced  and  distributed  by  RKO  Pathe.  Directed 
by  William  Seiter.  Screen  play  by  Garrett  Fort. 
From  stage  play  by  Hugh  Stanislaus  Stange.  Art 
director,  Carroll  Clark.  Film  editor,  Joseph  Kane. 
Release  date,  April  8,  1932.  Running  time.  76  minutes. 
CAST 

Allie    Smith  Helen  Twelvetrees 

Charlie  Riggs    Eric  Linden 

Maisie   Arline  Judge 

Pete    Cliff  Edwards 

Mike    Rosco  Ates 

Daisy    Polly  Walters 

Miss  Gordon    Blanche  Frederici 

Skeets    Allan  Fox 


But  the  Flesh  is  Weak 

(MGM) 
Comedy  Drama 

Robert  Montgomery  and  C.  Aubrey  Smith, 
as  the  inpecunious  son  and  likewise  inpecunious 
widower-father,  respectively,  offer  a  picture  of 
two  English  gentlemen,  one  trying  to  pay  the 
rent  by  memories  and  the  dinners  at  wealthy 
homes  they  represent ;  the  other  impetuous, 
young  and  on  the  trail  of  a  wife,  but  a  wife 
with  money.  Father  is  very  much  in  favor  of 
the  idea. 

An  audience  at  the  New  York  Capitol  seemed 
to  enjoy  the  film,  which  relies  on  rather  smart 
dialogue  and  the  dashing  love-making  of  Mont- 
gomery for  the  most  part.  Comment  conceded 
that  the  work  of  Montgomery,  Smith,  Nora 
Gregor,  with  whom  Montgomery  falls  in  love, 
was  perhaps  the  best,  with  minor  parts  well 
taken  care  of  respectively. 

Montgomery  meets  Heather  Thatcher,  daugh- 
ter of  a  Duke,  and  possessing  much  money. 
Montgomery  almost  falls,  until  he  comes  upon 
Miss  Gregor,  whom  he  thinks  is  wealthy.  As 
a  matter  of  fact  she  is  a  penniless  widow,  but 
by  the  time  he  finds  that  out,  Montgomery  is 
too  far  gone.  His  undisputable  frankness  in 
proposals  and  love-making  supplied  much  of 
the  amusement  for  the  audience. 

Miss  Gregor  turns  a  deaf  ear,  being  engaged 
to  smug,  most  English  Edward  Everett  Hor- 
ton,  but  Montgomery  carries  the  fortress  by ' 
storm  and  she  succumbs  to  his  wiles.  Mean- 
while, however,  father  has  ideas  of  making  a 
bit  of  loose  change  and  at  the  same  time  pro- 
viding a  bit  of  a  nest-egg  for  the  couple.  But 
the  cards  run  wrong,  with  the  result  that  father 
is  forced  to  sign  a  check,  worthless  of  course, 
for  several  thousands  of  dollars,  redeemable  at 
the  bank  next  morning.  He  is  about  to  commit 
suicide  that  night,  but  son  stops  him,  shows' 
him  the  error  of  his  ways,  and  engaged  himself 


to  the  ducal  daughter,  Miss  Thatcher,  breaking 
with  Miss  Gregor.  The  check  is  covered. 

The  latter,  at  a  house  party,  hears  the  news 
and  is  about  to  rush  off  with  a  Russian  prince, 
Nils  Asther,  when  Montgomery  tells  Miss 
Thatcher  the  reason,  is  given  "God-speed,"  plays 
the  caveman  with  Miss  Gregor  after  telling  her 
the  truth,  and  she  runs  after  him  to  conclude. 
Incidentally,  Smith  has  married  a  wealthy  old- 
flame  to  make  sure  there  will  be  no  financial 
difficulties  in  the  future. 

Produced  and  distributed  by  M-G-M.  Directed  by 
Jack  Conway.  Story,  continuity  and  dialogue  by 
Ivor  Novello.  Photography  by  Oliver  T.  Marsh. 
Film  editor,  Tom  Reed.  Release  date,  April  9,  1932. 
Running  time,  82  minutes. 

CAST 

Max   Robert  Montgomery 

Rosine   Nora  Gregor 

Lady   Joan   Heather  Thatcher 

Sir  George   Edward  Everett  Horton 

Florian   C.  Aubrey  Smith 

Prince  Paul   Nils  Asther 

Duke  of  Hampshire  Frederick  Kerr 

Lady  Ridgway   Eva  Moore 

Gooch   Forrester  Harvey 

Findley   Desmond  Roberts 


Probation 

(  Chester  Held) 
Drama 

Moderately  received  at  a  New  York  neigh- 
borhood situation,  this  independent  effort  cen- 
ters its  attention  upon  a  rather  simple  story, 
which  was  considered  in  the  main  to  have  been 
well  executed  in  treatment  and  satisfactorily 
performed  by  the  players,  including  John  Dar- 
row,  Sally  Blane,  Clara  Kimball  Young,  J.  Far- 
rell  MacDonald,  Eddie  Phillips,  chiefly. 

Sally  Blane  becomes  to  an  extent  bored  with 
her  more  or  less  routine  existence,  and  her  en- 
gagement to  a  not-so-perfect  character,  and 
goes  to  her  uncle's  courtroom  for  diversion,  if 
nothing  else.  The  judge-uncle  is  MacDonald. 
Eddie  Phillips  has  been  unpleasantly  engaging 
the  attentions  of  Darrow's  sister,  with  the  re- 
sult that  Darrow  roundly  trounces  him  and  is 
haled  into  court.  Uncle  MacDonald  seeks  to 
occupy  his  niece's  time  and  puts  Darrow  on 
probation  in  the  custody,  so  to  speak,  of  Miss 
Blane. 

Before  the  probation  period  draws  to  a  con- 
clusion, Darrow  is  more  than  a  little  interested 
in  the  future  of  his  custodian.  Unfortunately, 
Miss  Blane  does  not  reciprocate,  going  ahead 
with  her  preparation  for  the  impending  mar- 
riage. Only  one  day  before  the  wedding  date, 
however,  Miss  Blane  exercises  the  women's  pre- 
rogative, and  she  and  Darrow  conclude  the  film 
together. 

Presented  by  George  R.  Batcheller.  Distributed  by 
Chesterfield.  Directed  and  edited  by  Richard  Thorpe. 
Story  by  Arthur  Hoerl.  Adaptation  and  dialogue  by 
Edward  T.  Lowe.  Photographed  by  M.  A.  Anderson. 
Sound,  Pete  Clark.  Release  date,  April  1,  1932.  Run- 
ning time,  70  minutes. 

CAST 

Nick  Jarrett    John  Darrow 

Janet  Holman    Sally  Blane 

Judge  Holman  J.  Farrell  MacDonald 

Alan  Wells    Eddie  Phillips 

Mrs.  Humphrey   Clara  Kimball  Young 

Ruth  Jarrett    Betty  Grable 

Alec    David  Rollins 

Gwen    Mary  Jane  Irving 

Bert    Matty  Kemp 

The  Kid    David  Durand 


Ronny 

(Ufa) 
Operetta 

Melodiously  light  and  more  or  less  engaging 
is  this  Viennese  operetta,  which  is  said  to  have 
gained  some  little  note  in  the  Teutonic  capitals 
of  Europe.  Emmerich  Kalman,  noted  for  his 
musical  comedy  efforts  in  Europe  and  in  Amer- 
ica, has  here  turned  his  attention  to  the  screen 
and  Ufa,  to  picturize  this  particular  work.  He 
is  noted  as  having  had  much  to  do  with  the 
scenario,  text  and  of  course  the  music  of  the 
piece. 

A  steadily  crowded  house  at  the  intimate  Lit- 
tle Carnegie  Playhouse  in  New  York  gave  spe- 
cial evidence  of  having  enjoyed  the  attractive- 
ness and  voice  of  Kathe  von  Nagy,  as  the  cos- 
tume designer  who  suddenly  becomes  the  leading 


April    2  3,    19  3  2 

player  in  the  operetta  composed  by  the  Prince 
of  Perusa,  played  personably  and  with  much 
charm  by  Willy  Fritsch,  who  also  is  possessed 
of  a  reasonably  secure  singing  voice.  Otto  Wall- 
burg  extracted  numerous  laughs  with  his  portly 
and  excitable  portrayal  of  the  director  of  the 
Perusa  theatre,  where  the  operetta  of  the  prince 
is  to  be  presented. 

Accidentally  Miss  Nagy  meets  the  prince 
when  she  brings  the  costumes  for  the  play  to 
Perusa,  in  the  more  or  less  inconsequential 
story,  and  they  are  immediately  attracted  to 
one  another.  Intrigue  among  the  retainers  of 
the  prince  develops,  in  light  musical  comedy 
style,  when  his  minister  plans  to  use  Miss  Nagy 
as  a  foil  to  extract  the  Prince's  signature  for 
certain  documents  more  or  less  of  state. 

The  Prince  invites  Miss  Nagy  to  dine  with 
him  in  princely  style,  but  she  is  so  beseiged 
with  intrigue  that  she  flares  up  and  walks  out 
on  the  Prince  in  high  dudgeon.  She  can  afford 
to,  since  she  is  now  the  star  of  Perusa.  She 
is  under  the  impression  that  the  Prince  had 
been  the  source  of  the  annoying  trickery. 

After  he  pursues  her  disappearing  train,  and 
captures  her  from  the  observation  platform,  oc- 
curs the  final  scene,  with  Prince  and  impending 
Princess  walking  back  down  the  railroad  track 
arm-in-arm.  Afore  than  a  little  comedy,  and 
melodious  song  numbers  were  conceded  to 
have  been  chiefly  responsible  for  the  patrons' 
enjoyment  of  the  film. 

Produced  and  distributed  by  Ufa.  Directed  by 
Reinhold  Schunzel.  Supervised  by  Gunther  Stapen- 
horst.  Story  by  Emmerich  Pressburger  and  Rein- 
hold  Schunzel.  Photographed  by  Fritz  Arno  Wagner. 
Sound,  Herman  Fritzsching.  Music  by  Emmerich 
Kalman.  Release  date,  April  13,  1932.  Running 
time,   82  minutes. 

CAST 

Ronny   Kathe   von  Nagy 

Prince    of    Perusa   Willy  Fritsch 

Director  of  Perusa  Theatre  Otto  Wallburg 

Anton  Willi  Grill 


Duck  Hunt 

(  Columbia  ) 
Mickey,  Of  Course 

Mickey  Mouse,  the  animated  film  star,  is  sent 
by  Walt  Disney  on  a  duck  hunt,  but  the  ducks 
make  a  monkey  out  of  the  mouse,  as  well  as 
his  droop-eared  hound.  Mickey  pursues  the 
ducks,  then  the  ducks  pursue  Mickey  and  the 
hound,  and  it  is  all  done  in  that  amusing  ani- 
mated style  which  has  made  Mickey  Mouse 
what  he  is  today.  The  originality  of  the  Disney 
output  is  again  apparent. — Running  time,  7 
minutes. 


Running  With  Paddock 

(Universal) 
Appealing 

Charles  Paddock  of  the  flying  feet  herein 
indicates  how  the  track  expert  utilizes  feet, 
arms  and  brain  in  accomplishing  startling  marks 
of  speed  on  the  cinder  path.  Slow  motion  bet- 
ter records  the  action,  and  a  bit  of  comedy  is 
injected,  with  Paddock  and  a  fat  man  racing 
for  a  fleeing  trolley  car.  Interesting  to  anyone 
with  a  flair  for  sports.  There  is  as  well  gen- 
eral appeal  in  the  intimate  action  of  a  notable 
figure  in  the  sports  world.  One  of  the  Christy 
Walsh  Ail-American  Sports  series. — Running 
time,  10  minutes. 


Cheaper  to  Rent 

(Paramount) 
Amusing 

Two  clumsy  carpenters  rather  amusingly  suc- 
ceed in  making  a  total  wreck  of  a  building  they 
are  attempting  to  complete.  A  neighborhood 
theatre  audience  in  New  York  had  an  enjoyable 
time  during  the  comedy  number. — Running  time, 
10  minutes. 


MOTION    PICTURE  HERALD 

Sportslants 

(Vitaphone) 
Sporting  Skill 

Ted  Husing  takes  his  audience  for  a  glance 
or  two  at  Tony  Canzoneri,  lightweight  boxing 
champion  of  the  world.  Tony  goes  through  his 
paces  in  an  exhibition  bout  with  his  sparring 
partners,  while  Husing  points  out  that  which 
is  worth  looking  at.  Ralph  Greenleaf,  world 
pocket  billiard  champion,  shows  how  it  is  done 
with  cue  and  ivory.  Interesting,  skillful  ex- 
hibitions.— Running  time,  8  minutes. 

County  Hospital 

(MGM) 

By  All  Means 

Stan  Laurel  pays  a  visit  to  Oliver  Hardy, 
who  is  in  the  hospital,  with  his  leg  suspended 
on  pulleys  and  heavily  swathed  in  bandages. 
The  trouble  begins  and  the  enjoyment  of  the 
audiences  should  begin  when  Laurel  attempts 
to  crack  a  nut  with  the  weight  on  Hardy's  leg- 
harness.  Hardy  sits  on  a  hypodermic  needle 
and  then  tries  to  drive  Laurel  home.  One  of 
those  sure-fire  stunts  with  the  dodging  flivver, 
which  finally  folds  up  like  an  accordion  and 
runs  around  in  circles  concludes  the  film 
amusingly.  A  group  at  the  projection  room 
attested  to  the  short's  laugh-provoking  possi- 
bilities.— Running  time,  20  minutes. 

Love,  Honor  and  He  Pay 

(  Columbia  ) 
A  Few  Laughs 

Another  of  Eddie  Buzzell's  bedtime  yarns 
about  nothing  in  particular,  but  fairly  amusing 
in  any  case.  A  neighborhood  audience  extracted 
a  certain  amount  of  enjoyment  from  the  short. 
Buzzell  is  before  the  microphone,  as  usual, 
doubling  for  the  voices  of  the  characters  in  the 
story  he  recounts. — Running  time,  9  minutes. 


Niagara  Falls 

(RKO  Pathe) 
Fair 

One  of  the  Gay  Girls  series  of  comedies,  and 
one  which  is  fairly  successful.  A  bit  of  slap- 
stick, mostly  at  the  expense  of  one  of  the  girls, 
is  moderately  suitable.  June  MacCloy,  blonde 
and  rather  able  in  singing,  leads  her  two  pals 
in  attempting  to  get  a  job  in  a  music  store. 
They  nearly  succeed,  until  the  boss  tries  to  kiss 
one  of  them.  June  gets  a  job  singing  over  the 
radio  and  is  sufficiently  successful  to  marry  the 
lad  who  was  taken  by  her  voice.  The  short  is 
considerably  weakened  by  a  flat,  punchless  con- 
clusion.— Running  time,  20  minutes. 

What  A  Life" 

(MGM) 
Amusing 

A  cartoon  number  featuring  Flip  the  Frog 
and  his  buddy.  They  play  the  accordion  and 
violin  on  the  street,  but  the  money  is  so  slow 
coming  in  that  they  pawn  their  instruments 
and  then  give  the  proceeds  to  another  street 
player.  They  find  themselves  in  trouble  in  the 
apartment  of  an  officer  of  the  law.  Little  dia- 
logue, but  accompanying  music  thoroughout  the 
short. — Running  time,  7  minutes. 


The  Cole  Case 

(Vitaphone) 
Murderer's  Machinations 

Entertainingly  told  is  this  S.  S.  Van  Dine 
murder  mystery.  One  Fred  Cole,  bent  on  the 
collection  of  insurance,  hires  a  secretary,  who  is 
his  double.  Reporting  to  the  police  that  he  has 
been  receiving  threatening  letters,  he  kills  his 
secretary,  and  poses  as  his  own  brother  in  an 
effort  to  collect  insurance.  The  law  puts  its 
hand  on  his  shoulder  as  he  is  about  to  board  a 
boat  for  France. — Running  time,  20  minutes. 


35 

Love  Pains 

(MGM) 

Numerous  Laughs 

The  Boy  Friends  are  usually  good  for  a 
laugh  or  two,  and  in  this  instance  are  good 
for  several.  Two  soda  jerkers  are  plenty 
angered  when  their  respective  girls  fall  for 
one  and  the  same  newcomer,  David  Rollins. 
They  plan  a  plot,  masquerading  as  his  wife  and 
the  "girl's"  father.  Overheard,  a  counter  plot 
is  planned  and  Rollins  is  tipped  off.  The  two 
lads  are  in  for  it  and  they  get  it,  all  very 
amusingly. — Running  time,  20  minutes. 

Spreading  Sunshine 

(Vitaphone) 
Fair 

The  nagging  pair,  Mr.  and  Mrs.  Jack  Nor- 
vvorth  in  real  life,  try  to  do  their  good  turn  but 
find  it  rather  expensive.  At  the  Sunshine  Mis- 
sion, they  find  a  man,  and  take  him  home  to 
act  as  butler.  During  their  absence,  he  invites 
his  friends,  until  the  wild  party  is  broken  up 
by  the  arrival  of  Mr.  Norworth.  A  general 
battle  results  in  the  "guests'  "  forcible  ejection. 
Only  a  fair  comedic  effort. — Running  time, 
10  minutes. 

Stealing  Home 

(RKO  Pathe) 
Amusing 

James  Gleason,  manager  of  the  championship 
team  of  Rufftown,  leads  his  team  into  the  big 
game  with  the  West  Side  Horrors,  while  his 
star  pitcher,  Harry  Gribbon,  is  reduced  to  a 
state  of  intoxication  by  the  crooked  barber. 
Gribbon  arrives  in  time  to  win  with  a  home 
run  when  he  throws  the  bat  over  the  fence. 
It  is  baseball  as  it  has  never  been  played,  and 
as  such  is  amusing,  if  more  or  less  nonsense. — 
Running  time,  19  minutes. 

Up  On  the  Farm 

(Vitaphone) 
Just  Fair 

Comparatively  little  to  be  called  amusing  or 
entertaining  in  this  effort,  which  concerns  a 
rich  New  Yorker  who  builds  a  farm  on  the 
roof  of  a  high  penthouse  in  order  to  satisfy 
the  terms  of  the  will  through  which  he  became 
wealthy,  that  he  live  on  a  farm.  The  setting 
gives  an  excuse  for  musical  and  dance  numbers. 
An  audience  at  the  Strand  in  New  York  was 
not  especially  enthused. — Running  time,  9  min- 
utes. 


Beau  and  Arrows 

(Universal) 
Juvenile  Enjoyment 

Younsters  and  more  than  a  few  oldsters  should 
extract  a  reasonable  amount  of  enjoyment  from 
this  Oswald  the  Rabbit  cartoon.  Oswald  is 
leading  a  caravan  across  the  desert  when  it  is 
attacked  by  Indians.  He  takes  to  flight  but  re- 
turns to  fight,  and  what  is  used  for  ammunition 
is  a  product  of  the  cartoonist's  fertile  imagina- 
tion.— Running  time,  7  minutes. 

Sea  Legs 

(Vitaphone) 
Fair  Enough 

A  curious  mixture  of  musical  comedy  acts 
and  choruses  and  the  comedy  of  a  man  who 
seeks  to  evade  his  wife,  with  disastrous  con- 
clusions, is  the  subject  matter  of  this  fair 
short.  The  man  sees  his  wife  off,  then,  un- 
known to  her,  boards  another  boat  leaving  at 
the  same  time.  Unfortunately,  she  becomes 
confused  and  boards  the  boat  on  which  her 
husband  is  having  a  high  time.  During  the 
trip,  the  entertainment  comes  in  the  form  of 
varied  musical  comedy  snatches. — Running  time, 
19  minutes. 


36 


MOTION    PICTURE  HERALD 


April    2  3,    19  3  2 


THEATRE  RECEIPT* 


Theatre  receipts  for  the  calendar  week  ended  April  16,  1932,  totaling  $2,142,914,  showed  a  de- 
crease of  $119,667,  from  the  previous  calendar  week,  ended  April  9,  when  a  total  of  $2,262,581  was 
recorded  from  180  theatres  in  30  cities.  In  the  later  week  178  houses  in  30  cities  are  noted.  During 
the  April  16  period  six  new  low  individual  house  record  figures  were  established,  and  no  new  high 
figures,  which  compares  with  one  new  "high"  and  five  new  "lows"  for  the  preceding  seven-day  period. 

(Copyright,  1932:  Reproduction  of  material  from  this  department    without  credit  to  Motion  Picture  Herald  expressly  forbidden) 


Theatres 

Albany 

Harm-Bleeker  ..  2,300  35c-50c 

Leland    1,350  20c-25c 

Ritz    1.146  30c-25c 

RKO  Palace  ...  4.000  25c -60c 

Strand    1.900  35c-50c 

Baltimore 

Europa                      267  25c-50c 

Hippodrome  ....  2.250  25c- 50c 

Keith's    2,500  25c-50c 

Loew's    Century  3,076  25c-60c 

Loew's  Parkway      987  15c-35c 

Loew's  Stanley..  3,532  25c-60c 

Loew's  Valencia  1,487  25c-35c 

New    1,600  25c -50c 

Boston 

Keith's    2,800  25c-60c 

Keith-Boston    ..  2,500  25c-50c 

Loew's  Orpheum  3,100  25c-50c 

Loew's  State  ..  3,700  25c-50c 

Metropolitan  ...  4,350  35c-75c 

Paramount    1,800  25c-50c 

Scollay  Square..  1,800  25c-50c 

Uptown    2,000  25c-60c 

Buffalo 

Buffalo    3,500  30c-65c 

Century    3,000  25c- 50c 

Court   Street    ..  1,800  25c 

Great  Lakes  ...  3,000  25c-50c 

Hippodrome    2,100  25c-35c 

Lafayette    3.300  25c 

Charlotte 

Broadway    1,167  25c-50c 

Carolina    1,441  25c-40c 


Current  Week 


Previous  Week 


Picture 


Gross 


"Young  America"  (Fox)   11,215 

(6  days) 

"The  Passionate  Plumber"  (MGM)  3,860 
(6  days) 

"The  Wiser  Sex"  (Para.)   1,830 

(6  days) 

"One  Hour  With  You"  (Para.)....  12,500 
(3  days) 

"Cohens  and  Kellvs  in  Hollywood"  6,200 

(U.)    (3  days) 

"The  Crowd  Roars"  (W.  B.)   8,420 

(6  days) 


"The  True  Jacob"  (German)  and..  800 
"Monte    Carlo"  (Para.) 
(6  days) 

"Hotel  Continental"   (Tiff.)   15,000 

(6  days  and  Sun.  midnite  show) 

"Strangers  in  Love"   (Para.)   7,000 

(6  days  and  Sun.  midnite  show) 

"The  Crowd  Roars"  (W.  B.)   17,500 

(6  days) 

"The    Man    Who    Plaved    God"..  4,700 
.  (W.  B.)    (6  days) 

"Arscne    Lupin"    (MGM)    21,000 

(6  days) 

"The  Broken  Wing"  'Para.)   2,900 

(6  days) 

"Amateur  Daddy"  (Fox)    8,000 

(6  days) 

"Cohens  and  Kellys  in  Hollywood"  22,500 
(U.) 

"Young  Bride"   (Pathe)   23,000 

"Tarzan.  the  Ape  Man"  (MGM)..  24,000 

"Night   Court"   (MGM)   24,500 

'  This   is    the   Night"    (Para.)   38,000 

"The  Crowd  Roars"  (W.  B.)   16,500 

"Alias   the  Doctor"    (F.    N.)   14,500 

"The  Crowd  Roars"  (W.  B.)   12,500 

"The  Crowd  Roars"  (W.  B.)   22,900 

"No  One  Man"  (Para.)   14,700 

"The  Expert"  (W.  B.)   2,900 

(4  days) 

"Tarzan,  the  Ape  Man"  (MGM)..  14,600 
(2nd  week) 

"Disorderly  Conduct"  (Fox)   7,000 

"Hotel  Continental"  (Tiff.)   9,000 

"The  Crowd  Roars"  (W.  B.)   4,030 

(3  days) 

'Impatient  Maiden"  (U.)    3,500 

(3  days) 

"Amateur  Daddy"    (Fox)   3.000 

(2  days) 

"Tartan,  the  Ape  Man"  (MGM)..  7,500 
(4  days) 


Picture 


Gross 


(MGM)  11,960 
(Fox) . .  3,900 


"Tarzan,   the  Ape  Man" 

(6  days) 
"Business   and  Pleasure" 

(6  days) 

"Steady  Company"  (U.)    1,940 

(3  days)_ 

"Cross   Examination"   (Artclass)..  1,670 
(3  days) 

"The    Lost    Squadron"    (Radio)..  11,400 
(3  days) 

"The   Office   Girl"    (Radio)   8,450 

(3  days) 

"Strangers  in  Love"  (Para.)   6,000 

(6  days) 


"Wild  Men  of  Kalihari"  (Principal)  1,000 
and  "The  Blue  Angel"  (Para.) 
(6  days) 

"The  Lost  Squadron"  (Radio)..  12,000 
(6  days  and  Sun.  midnite  show) 

"Murders  in  the  Rue  Morgue"  (U.)  6,000 
(5  days  and  Sun.  midnite  show) 

"Alias  the  Doctor"   (F.   N.)   18,400 

(6  days) 

'Polly  of  the  Circus"  (MGM)   5,000 

(6  days) 

'One  Hour  With  You"  (Para.)..  21000 
(6  days) 

'It's  Tough  to  Be  Famous"  (F.N.)  2,600 
(6  days) 

•Devil's  Lottery"   (Fox)    7,500 

(6  days) 


"Shopworn"  (Cod.)   

'Steady  Company"  (U.)   

•Arsene   Lupin"  (MGM)  

'Are  You  Listening?"  (MGM). 
•Alias  the  Doctor"   (F.  N.)  


'One  Hour  With  You"  (Para.).. 

(2nd  week) 
'Fireman,  Save  My  Child"  (F.  N.) 

"One   Hour   With    You"  (Para.) 
(2nd  week) 


'Arsene  Lupin"  (MGM)  ... 
'The  Gay  Caballero"  (Fox). 


19,500 
26,000 
23,000 
22,000 
38,000 
17,000 
13,500 
12,000 


30,000 
18,000 


2,000 


"Steady    Company"  (U.)   

(4  days) 

•Tarzan,  the  Ape  Man"   (MGM)  31,000 

(1st  week) 

'It's  Tough  to  be  Famous"  (F.N.)  8,700 

'The  Guilty   Generation"   (Col.)..  9,700 


'It's  Tough  to  be  Famous"  (F.N.)  4,000 
(3  days) 

•Shopworn"  (Col.)    4,000 

(3  days) 

•Sky  Devils"  (U.  A.)    5.000 

(3  days) 

•Dancers  in  the  Dark"   (Para.)..  5,500 
(3  days) 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 


High   1-24  "Reducing"    $18,500 

Low  2-13-32  "Tonight  or  Never"   4.820 

High  5-2  "Strangers  May  Kiss"   8,100 

Low  12-26  "Ex-Flame"    2,900 

High  10-31  "East  of  Borneo"    4.95n 

Low  4-16-32  "The  Wiser  Sex"   1,830 


High  10-24  "Susan  Lenox"    10,350 

Low  3-5-32  "Fireman,  Save  My  Child"  5,000 


High  10-12  "Two  Hearts  in  Waltz  Time 
Low   11-30  "Immortal  Vagabond"  


2,200 
450 


High  4-9  "Bachelor  Apartment"    16,080 

Low  2-6-32  "Manhattan  Parade"    4,000 

High  4-11  "Tailor  Made  Man"    30,000 

Low  3-26-32  "The  Wiser  Sex"   16,000 

High  1-30-32  "Emma"    5,600 

Low  1-10  "Lottery  Bride"    3,100 

High  4-11  "Strangers  May  Kiss"    33,500 

Low  12-12  "The  Big  Parade    10,400 

High  1-3  "Going  Wild"    4,500 

Low  6-13  "Too  Young  to  Marry"    2,400 

High  1-10  "Man  Who  Came  Back"....  18,000 

Low  3-26-32  "The  Gay  Caballero"   5,000 


High  12-5  "Frankenstein"   

Low  3-26-32  "Explorers  of  the  World" 

High  4-9-32  "Steady  Company"  

Low  12-26  "The  Deceiver"   

High  1-24  "Hell's  Angels"   

Low  3-26-32  "Polly  of  the  Circus"  

High  4-11  "City  Lights"   

Low  7-18  "Man  in  Possession"   

High  1-31  "No  Limit"   

Low  7-4  "I  Take  This  Woman"  


27.000 
16,000 
26,000 
16,500 
31,500 
18,000 
25,000 
19,000 
44,500 
30,000 


High  1-17  "Right  to  Love"  

Low  12-26  "His  Woman"   

High  9-26  "Monkey  Business"  . 
Low  12-26  "X  Marks  the  Spot". 


25,000 
9,500 
15,000 
10.000 


High  3-28  "My  Past"    39,500 

Low  3-19-32  "Dancers  in  the  Dark"....  17,000 

High  2-14  "Cimarron"    25,600 

Low  3-5-32  "Cheaters  at  Play"   5,800 


High  8-8  "Politics"    35,100 

Low  12-26  "Flying  High"    9,100 

High  2-14  "Free  Love"    26.300 

Low  4-16-32  "Disorderly  Conduct"   7,000 

High  4-11  "Ten  Cents  a  Dance"    24,100 

Low  12-19  "Leftover  Ladies"    6,400 


thc  biGGcst  innOvpiTiOn 

SHORT  F€ftT«JR€S  Ln.  Y€rtRi 


POPULAR  Tabloid 
Versions  of  the. 

Worfafs  tnostfamous 

GRAND  OPERAS  / 


Kewdatt-PeVallq 

0geraloques 

The  world's  finest  music  in  popular  form  that  everybody  will  enjoy.  The  high' 
lights  of  the  story  and  the  most  famous  arias,  presented  in  twoTeel  pictures  that 
will  win  the  enthusiastic  support  of  all  music  lovers,  school  officials,  clubs  and 
better  films  groups.  The  tremendous  success  of  opera  broadcasting  has  proved  its 
enormous  popularity.  Operalogues  will  win  the  same  kind  of  enthusiastic 
response  in  your  theatre. 


'Mil  ILAlDY'S 
€$CAlPAlD<B 

Suqe£e±ted  ht£  Von  f  lotow's  Opera 

"iriAJYTHA" 

with 

Wynne  Davis  Willow  Wray 

Ivan  Edwardes  Jack  Howell 

Directed  by  Howard  Higgin 
Supervised  by  Antoine  de  Vally 


A  PtK«CT  TK-UP 
MUSIC  WMK 

May  I  •  •  *AVay  T 


E  P  UCATI  O  N  A  L 

E.W.  HAMMONS,/ww^ 


FILM  EXCHANGES,/^ 


33 


MOTION    PICTURE  HERALD 


April    2  3  ,    19  3  2 


[THEATRE  RECEIPTS —  CONT'D J 


Theatres 

Chicago 

Chicago    4,000 

McVickers    2,284 

Oriental    3,940 

Palace    2,509 

Roosevelt    1,591 

State  Lake  ....  2,776 

United  Artists..  1,700 

Cincinnati 

Keith's   1,600 

RKO  Albee    3,300 


Current  Week 


Previous  Week 


Picture 


Gross 


35c-85c       "But  the  Felsh  is  Weak"  (MGM.)  33,C00 

35c-85c      "One  Hour   With  You"   (Para.)..  16,000 
(3rd  week) 

35c-85c       "Amateur  Daddy"    (Fox)    21,000 

35c-85c       "Steady   Company"    (U.)    23,000 

35c-85c      "Freaks"    (MGM)    13,000 

35c-85c       "Cohens  and  Kellys  in  Hollywood"  12,00;) 
(U.) 

35c-85c      "Tarzan,  the  Ape  Man"  (MGM)..  30,000 


25c-40c  "Impatient  Maiden"  (U.) 
35c-75c       "Wayward"  (Para.)   


RKO  Capitol  ...  2,000  30c-50c 

RKO  Family  ...  1,140  15c-25c 

RKO  Lyric    ....  1,400  30c-50c 

RKO  Palace    ...  2,700  30c-50c 

RKO  Strand  ...  1,350  25c-40c 


Ufa-Taft                    400  34c-49c 

Cleveland 

Allen    3,300  25c-50c 

Art    Cinema    ..  1,200  25c-50c 

RKO  Hippodrome  3,800  25c-50c 

RKO  Palace   ...  3,100  25c-75c 

State    3,400  25c-50c 

Stillmann    1,900  25c 

Warners'  Lake..      800  25c-50c 

Denver 

Denver    2,300  25c-65c 

Huff'n's  Aladdin  1,500  35c-75c 

Huffman's  Rialto      900  20c-50c 

Huffman's  Tabor  1,900  25c-50c 

Orpheum    2,600  25c-65c 

Paramount    2,000  25c-50c 

Des  Moines 

Des  Moines   ...  1,600  25c-60c 

Orpheum    1,776  15c-35c 

Paramount               1,700  25c-60c 

Strand    1,100  20c-35c 

Detroit 

Downtown    2,750  25c-50c 

Fisher    2.300  25c-60c 

Fox    5,000  25c-50c 

Michigan    3,000  25c-75c 

Paramount    3,450  25c-60c 

United  Artists..  2,000  25c-75c 

Hollywood 

Pan.    Hollywood  3,000  35c-65c 

W.  B.  Hollywood  3,000  35c -50c 


4,150 


•But  the  Flesh  is  Weak"  (MGM)  11,500 


'Branded    Men"    (Tiff.)    2.015 

(4  days) 

'Pleasure"    (Artclass)    1,085 

(3  days) 

'Tarzan.  the  Ape  Man"  (MGM)..  12,500 

(7  days  and  Sat.  midnite  show) 

(2nd  week) 
'Sky    Devils"    (U.    A.)   13,000 

(7  days  and  Sat.  midnite  show) 
'The  Heart  of  New  York"  (W.B.)  2,340 

(4  days) 

'Racing    Youth"    (U.)    1,260 

(3  days) 

•Freaks"    (MGM)    2,200 

(8  days-2nd  week) 


"Tarzan,   the  Ape  Man"    (MGM)  24,000 

"The  Private  Secretary"  (Capital)  800 

German  (35c) 

"Scandal  for  Sale"    (U.)    16,500 

"Steady    Company"    (U.)    21,000 

"The  Misleading  Lady"   (Para.)..  18,000 

"Cock  of  the  Air"  (U,  A.)   4,500 

"The  Crowd  Roars''  (W.  B.)   8,500 


"Fireman,  Save  My  Child"  (F.  N.)  13,000 

"The  Passionate  Plumber"  (MGM)  7,000 

'The  Deceiver"  (Col.)   950 

(3  days) 

'The  Final  Edition"  (Col.)   1,400 

(4  days) 

'After  Tomorrow"  (Fox)   8,000 

'Young  Bride"  (Pathe)   10,000 

"The  Broken  Wing"  (Para.)   7,000 


"Tarzan,  the  Ape  Man"  (MGM)..  12,000 

"Law  and  Order"   (U.)   4,000 

(4  days) 

"Scandal  for  Sale"    (U.)    1,000 

(1  day) 

"Alias  the  Doctor"   (F.  N.)   6,000 

(4  days) 

"This  is  the  Night"   (Para.)   5,000 

(3  days) 

"Love  Affair"   (Col.)    2.000 

(4  days) 

"The  Heart  of  New  York"  (W.  B.)  1,200 
(3  days) 

"Young  Bride"  (Pathe)    9,000 

(6  days) 

"But  The  Flesh  is  Weak"  (MGM)  15,000 

"Careless   Lady"    (Fox)   24,000 

"The    Miracle    Man"    (Para.)   30,000 

"One  Hour  With  You"   (Para.)..  10,000 

(3rd  week) 

"Taivan,  the  Ape  Man"  (MGM)..  14,000 

(2nd  week) 


"Arrowsmith"  (U.  A.)   11,500 

"It's  Tough  to  be  Famous"  (F.  N.)  17,500 
($2.00  premiere) 


Picture 


Gross 


'The   Crowd  Roars"    (W.  B.). 


"One  Hour  With  You"   (Para.)..  24,000 

(2nd  week) 

"Are    You    Listening?"    (MGM)..  24,000 

"Carnival  Boat"  (Radio)   22,500 

"Hotel   Continental"   (Tiff.)   16,000 

"Young  Bride"  (Pathe)   16,500 


'Sky  Devils"    (U.  A.)   7,500 

(2nd  week) 


'Stepping  Sisters"   (Fox)   3,800 

'Cohens  and  Kellys  in  Hollywood"  20,000 
(U.) 

"One  Hour  With  You"  (Para.)..  10,500 
(2nd  week) 

"The  Saddle  Buster"  (Pathe)   2,080 

(4  days) 

"Behind   Stone    Walls"    (Mayfair)  1,120 
(3  days) 

"Tarzan,  the  Ape  Man"  (MGM)..  17,500 

(7  days  and  Sat.  midnite  show) 

(1st  week) 

"Girl   Crazy"    (Radio)    16,500 

(7  days  and  Sat.  midnite  show) 

"The    Silent    Witness"    (Fox)....  2,275 

(4  days) 

"Arrowsmith"    (U.    A.)   1,225 

(3  days) 

"Freaks"  (MGM)    4,000 

(6  days  and  Sat.  midnite  show) 
(1st  weekl 


"Arsene    Lupin"    (MGM)    20,000 

"Ein  Burschenlied  Aus  Heidelberg"  1,100 
(Ufa) 

"Shopworn"   (Col.)    15,000 

"Love  Affair"   (Col.)    24,500 

"Dancers  in  the  Dark"   (Para.)..  21,500 

"She  Wanted  A  Millionaire"  (Fox)  6,000 

'Beauty  and  the  Boss"  (W.  B.)..  2,200 
(4  days) 


"One  Hour  With  You"    (Para.)..  14,500 

"Hotel  Continental"   (Tiff.)    5,000 

"Forbidden"   (Col.)    2,500 

"Play   Girl"   (W.   B.)   7,500 

'Girl   Crazy"    (Radio)    14000 

"The  Hatchet  Man"  (F.  N.)   11,000 


'Greeks  Had  A  Word  For  Them"  9,000 
(U.  A.) 

'Young  Bride"  (Pathe)    7,500 


'It's  Tough  to  be  Famous"  (F.N.)  6,000 
(4  days) 

'Broken   Wing"    (Para.)   5,000 

(3  days) 

"After    Tomorrow"    (Fox)    2,300 

(4  days) 

"The  Struggle"  (U.  A.)   1,800 

(3  days) 


"Girl   Crazy"    (Radio)   11,000 

"It's  Tough  to  be  Famous"  (F.N.)  17,000 

"Devil's  Lottery"  (Fox)   30,000 

"The  Crowd  Roars"  (W.  B.)   27,000 

"One    Hour    With    You"    (Para.)  9,000 

(2nd  week) 

"Tarzan,  the  Ape  Man"   (MGM)  20,000 

(1st  week) 


"Lena   Rivers"   (Tiff.)    16,000 

'Man   Wanted"   (W.   B.)   15,000 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 


38,500      High  1-23-32  "Two  Kinds  of  Women"..  67,000 


Low  7-18  "Women  Love  Once"    26,250 

High  2-7  "Doorway  to  Hell"   38,170 

Low  3-5-32  "Broken  Lullaby"    20,000 

High  3-7  "My  Past"    46,750 

Low  6-27  "Party  Husband"    19,450 

High  4-2-32  "Cheaters  at  Play"   33,000 

Low  1-3  "Follow  the  Leader"    18,600 

High  4-11  "Dishonored"    30,350 

Low  6-6  "Tabu"   10,100 

High  12-12  "Frankenstein"    44,000 

Low  4-16-32  "Cohens  and  Kellys 

in  Hollywood"    12,000 

High  3-21  "City  Lights"    46,562 

Low  1-16-32  "Cock  of  the  Air"   13,000 


High  2-13-32  "Ben  Hur"    5,500 

Low  8-22  "A  Holy  Terror"    2,900 

High  11-14  "The  Spider"    35,000 

Low  4-9-32  "Cohens  and  Kellys  in 

Hollywood"    20,000 

High  10-24  "Susan  Lerfox"    18,661 


Low  2-27-32  "Strangers  in  Love" 


8,500 


High  2-14  "No  Limit"  and  \ 

"Boudoir  Diplomat"  f   4,275 

Low  8-22  "Lawless  Women  and  ( 

"Man  in  Possession"    f   1,900 

High  2-14  "Reducing"    21.300 

Low    3-26-32    "After    Tomorrow"   8,300 

High  8-15  "Politics"    29,500 

Low   3-26-32   "Hotel   Continental"    9,500 

High  6-6  "Connecticut  Yankee"    5,970 

Low  8-22  "Honeymoon  Larte"    2,500 


High  1-30-32  "Hell  Divers" 
Low  4-9  "Ladies'  Man"  .. 


26,000 
12,000 


High  12-5  "Frankenstein"   

Low  4-18  "Unfaithful"   

High  5-2  "Laugh  and  Get  Rich" 

Low  7-18  "Arizona"   

High  12-5  "Possessed"   

Low  6-20  "Vice  Squad"   


30,000 
10,000 
40,000 
18,000 
30,000 
14,000 


High  10-3  "Five  Star  Final" 
Low  7-4  "Big  Business  Girl"  , 


15,000 
2,000 


High  8-8  "Politics"    25,000 

Low  12-26  "Husband's  Holiday"    12,500 

High  4-11  "Connecticut  Yankee"    12,000 

Low  11-28  "Heartbreak"    3,500 


High  3-21  "City  Lights"    14,000 

Low  11-28  "Men  in  Her  Life"    5,500 


High  1-10  "Hell's  Angels"    22,000 

Low  4-16-32  "The  Broken  Wing"   7,000 


High  1-30-32  "Emma"   

Low  9-12  "American  Tragedy"   

High  2-14  "Cimarron"   

Low  2-13-32  "Murders  inthe  Rue  Morgue,1 

High  8-29  "Sporting  Blood"  and 
"Murder  by  the  Clock 

Low  2-13-32  "Hatchet  Man" 

and  "No  One  Man"  f 

High  3-21  "Trader  Horn"   

Low  3-28  "Gentleman's  Fate"  1 
and  "Boudoir  Diplomat"  ) 


::}■■■■ 


13,000 
6,000 
18,000 

5,508 

15,000 

9,000 
7,000 

1,500 


High  1-10  "Sin  Takes  a  Holiday"   19,000 

Low  2-6-32  "Ladies  of  the  Big  House"  7,000 

High  2-7  "Little  Caesar"    30,000 

Low  11-7  "Honors  of  the  Family"    7,«w 


from 

INDIA 


^RT  *nf$sS        — sf*"** 51        tnw*  "Wi'l. 

[■Ty'y'fU'T't't'TT't'T'y'T'T'y'V'f'T'T'f' »'T'T'V'f' T'T'T'T'T'l 


/?<;/. 


435,   Kalbadevi  Road, 
BOMBAY,        19th  March,  1932. 


The  Motion  Picture  Herald, 
"Better  Theatres"  Division, 
1790  Broadway,     NES  YORK. 


Dear  Sirs, 


By  the  present  and  the  last  mall  I  have 
received  numerous  letters  from  your  aide  In  response 
to  my  enquiry  addressed  to  your  goodselves  for  which 
please  accept  my  be3t  thanks. 

Here  I  must  admit  that  your  Motion  Picture 
Herald,  "Better  Theatres"  Division  is  of  greater  help 
to  me  in  ray  new  work  than  any  other  papers  and  Journals. 

Please  note  that  owing  to  the  present  rate 
of  Exchange  and  35£  Customs  Duty  I  am  unable  to  order 
out  many  of  my  requirements  from  your  side  yet  I  am  glad 
I  have  made  some  very  good  arrangements  with  Messrs. 
Western  Eleotric  Co,  and  other  American  concerns  of  my 
side. 

I  shall  be  obliged  If  you  will  kindly 
enlighten  me  on  the  definition  of  the  word  "ROXY"  and  its 
origin. 

Thanking  you  once  again  for  your  kind  co- 
operation and  hoping  the  continuance  of  the  same* 


I  remain,  Dear  Sirs, 
\    Yours  faithfully, 


BETTER  THEATRES 

section  of 

MOTION  PICTURE  HERALD 

is  as  international  as  the  motion  picture 
itself y  and  its  mechanisms  and  services  and 
devices  of  presentation. 


40 


MOTION    PICTURE  HERALD 


April    23,  1932 


[THEATRE  RECEIPTS" CONT'D] 


Theatres 

Houston 

Kirby    1.654 

Loew's   State...  2,700 

Metropolitan   . . .  2,512 

RKO  Majestic  .  2,250 


Current  Week 


Previous  Week 


Picture 


Gross 


Picture 


25c -50c 
25c -50c 
25c-50c 
25c-50c 


Indianapolis 

Apollo    1,100  25c-50c 

Circle    2,600  25e-50c 

Indiana    3,300  25c-50c 

Lyric    2,000  25c-50c 

Palace    2,800  25c-50c 

Kansas  City 

Liberty    1,200  25c-50c 

Mainstreet    3,049  35c-60c 

Midland    4,000  25c-50c 

Newman    2,000  35c-50c 

Pantages    2,200  20c-40c 

Uptown    2,200  25c -50c 

Los  Angeles 

Loew's  State....  2,416  35c-65c 

Orpheum    2,750  35c-65c 

Paramount    3,596  35c-65c 

RKO    2,700  25c-40c 

W.  B.  Downtown  2,400  25c-50c 

W.  B.  Western..  2,400  35c-65c 

Milwaukee 

Alhambra    2,660  25c-50c 

Garden    1,150  25c-50c 

Pabst    1,375  35c-50c 

Palace    2,587  25c-60c 

Riverside    2,180  25c-60c 

Strand    1,406  25c-50c 

Warner    2,500  25c-60c 

Wisconsin    3,275  25c-65c 

Minneapolis 

Aster    812  20c-25c 

Lyric    1,238  20c-40c 

Minnesota    4,000  30c-75c 

Pantages    1,500  25c-50c 

RKO  Orpheum  .  2,900  25c-50c 

State    2,300  25c-50c 

Montreal 

Capitol   2,547  25c-60c 

Imperial    1,914  15c-40c 

Loew's    3,115  30c-75c 


"Amateur   Daddy"   (Fox)   4,500 

"But  the  Flesh  is  Weak"  (MGM)  8,000 

"Arrowsmith"  (U.  A.)    9,000 

"Cohens  and  Kellys  in  Hollywood"  4,000 
(U.) 

"Amateur  Daddy"  (Fox)   4,000 

"This  is  the  Night"   (Para.)   8,000 

"Alias  the  Doctor"  (F.  N.)   15,000 

(25c-65c) 

"Beauty  and  the  Boss"  (W.  B.)..  7,000 

"Are  You  Listening?"  (MGM)   6,500 


"Beauty  and  the  Boss"  (W.  B.)..  4,000 
(7  days  and  Sat.  midnite  show) 

'Panama   Flo"    (Pathe)    16.500 

(7  days  and  Sat.  late  show) 

'Are  You  Listening?"  (MGM)....  13,000 
(7  days  and  Sat.  midnite  show) 

'The  Misleading  Lady"  (Para.)..  9,000 
(7  days  and  Sat.  midnite  show) 

'Shopworn"   (Col.)    7,100 

'Good    Sport"    (Fox)   3,700 

"Cheaters  at  Play"  (Fox)   31,000 

"After  Tomorrow"  (Fox)   14,000 

"One  Hour  With  You"  (Para.)....  17,000 
(2nd  week) 

"The  Unexpected  Father"  (U.)....  11,500 

"Man  Wanted"  (W.  B.)   10,500 

'Man  Wanted"  (W.  B.)   4,800 

"Scandal  for  Sale"  (U.)   7,500 

"Hotel  Continental"  (Tiff.)    5,800 

(25c-60c-5  days) 

"A  Waltz  by  Strauss"  (Ufa)   1,500 

"One    Hour    With    You"    (Para.)  8,000 

(2nd  week) 

"The  Lost  Squadron"  (Radio)   9,500 

(25c-50c) 

"Dcr  Liebesexpress"  (German)....  900 
(3  days) 

"Safe  in   Hell"   (F.  N.)   and   2,0010 

"Sundown    Trail"  (Pathe) 
(4  days) 

"The  Crowd  Roars"   (W.  B.)....  10,800 

"Arsene   Lupin"    (MGM)   15,000 


'The    Secret    Witness"    (Col.)    ..  750 
(3  days) 

'The    Heart    of   New    York"    ..  750 

(W.    B.)    (4  days) 

"After  Tomorrow"  (Fox)   2,500 

"Tar?an,  the  Ape  Man"  (MGM)..  23,000 

"Scarface"    (U.    A.)   4,500 

(2nd  week) 

"Impatient  Maiden"  (U.)    14,000 

"The  Wiser  Sex"  (Para.)   8,000 

"Alias  the  Doctor"  (F.  N.)   12,500 

and  "It's  Tough  to  be  Famous"  (F.  N.) 

"Tu  Sera  Duchess"   (French)   4,800 

"Polly  of  the  Circus"  (MGM)....  14,500 


"It's  Tough  to  be  Famous"  (F.N.) 
"Are  You  Listening?"  (MGM).. 
"One  Hour  With  You"  (Para.).. 
"Young  Bride"  (Pathe)   4,000 


Gross 

4,500 
7,000 
9,000 


"Hotel    Continental"    (Tiff.)    3,500 

"Panama  Flo"   (Pathe)  and   6,000 

and  "The  Big  Shot"  (Pathe) 

"One  Hour  With  You"  (Para.)..  14,500 

"Devil's    Lottery"    (Fox)    8,50) 

"Tarzan,  the  Ape  Man"  (MGM)..  11,100 


'One  Hour  With  You"  (Para.)..  6,000 
(7  days  and  Sat.  midnite  show) 

'Cohens  and  Kellys  in  Hollywood"  14,000 
(U.) 

(7  days  and  Sat.  late  show) 
'Sky   Devils"    (U.    A.)....   12,500 

(7  days  and  Sat.  midnite  show) 
'Fireman,  Save  My  Child"  (F.  N.)  8,500 

(7  days  and  Sat.  midnite  show) 
'The    Final    Edition"    (Col.)   6,200 

'The   Monster  Walks"    (Mayfair)  3,500 


'Beast  of  the  City"  (MGM)   25,000 

"The    Final    Edition"    (Col.)   17,000 

'One  Hour  With  You"  (Para.)...  15,000 
(1st  week) 

•Carnival  Boat"   (Pathe)   11,000 

"Beauty  and  the  Boss"  (W.  B.)..  14,000 

"Beaut v  and  the  Boss"  (W.  B.)..  7,000 


'The  Wiser  Sex"  (Para.). 


1300 


"Shopworn"   (Col.)    12,000 

(25c-65c-8  days) 
"Der  Kleine   Seitensprung"    (Ufa)  1,800 

(5  days) 

'One  Hour  With  You"   (Para.)..  10,000 
(1st  week) 

"The  Deceiver"   (Col.)    12,800 

'Emma"  (MGM)    6,300 


"It's  Tough  to  be  Famous"  (F.N.)  8,800 
"Disorderly    Conduct"    (Fox)   13,800 


'Her  Majesty,  Love"  (F.  N.)   1,500 


"Are  You  Listening?"  (MGM)...  2,800 

"Arsene   Lupin"    (MGM)   23,000 

"Scarface"    (U.   A.)   5,000 

(1st  week) 

"Ladies  of  the  Jury"  (Radio)....  15,000 

"One  Hour  With  You"  (Para.)..  8,000 


"Lady  With  A  Past"  (Pathe)  and  12,500 
"Hatchet  Man"  (F.  N.) 

3  500 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  19J, 
to  date) 


High   3-7   "Abraham    Lincoln"    9,500 

Low  3-26-32  "Dancers  in  the  Dark"....  3,000 

lln,'h  5-2  "Trader  Horn"   

Low  6-27  "Five  and  Ten"    5,000 

High  10-24  "Palmy  Days'*    14,000 

Low  7-25  "Secret  Call"    6,500 

High   2-14   "Cimarron"    18,000 

Low  1-16-32  "Girl  of  the  Rio"   2.000 


High  6-13  "Daddy  Long  Legs"   10,000 

Low   12-26  "Surrender"    3,300 

High  2-14  "Cimarron"    13,000 

Low  8-22  "Traveling  Husbands"   4,000 

High  1-17  "Her  Man"    25,000 

Low  3-26-32  "Lady  with  a  Past"   10,000 

High  1-10  "Under  Suspicion"    U.C» 

Low  9-12  "East  of  Borneo"    5,750 

High   5-2   "Trader   Horn"    22.000 

Low  4-16-32  "Are  You  Listening?"   6,500 


High  1-9-32  "Peach  O'  Reno"   

Low   4-9-32   "Cohens   and   Kellys  in 

Hollywood"   , 

High  1-23-32  "Hell  Divers"   

Low  5-9  "Quick  Millions"   

High  2-27-32  "Shanghai  Express"  

Low  3-26-32  "Alias  the  Doctor"   


25,500 

14,000 
30,400 

7,500 
25,000 

8,000 


High  1-10  "Girl  of  Golden  West"  .... 
Low  4-9-32  "The   Monster  Walks"... 


High  10-25 
Low  3-5-32 
High  1-9-32 
Low  12-26  " 
High  10-31 
Low  2-6-32 
High  1-9-32 
Low  2-6-32  ' 
High  2-7  " 
Low  10-10  ' 


"Susan  Lenox"   

"The  Silent  Witness"  

"Frankenstein"   

Heaven  on"  Earth"   

"Beloved   Bachelor"  .., 

"Tomorrow  and  Tomorrow' 

"Men  of  Chance"  

"The  Secret  Witness"   

Little  Caesar"   

'I  Like  Your  Nerve"   


8,000 

3,500 


39,000 

6,963 
34,000 

6.500 
41,000 

7,500 
22,100 

7,000 
27,000 

7,000 


"II  Est  Charmant"  (Para. -French) 
(2nd  week) 

'After  Tomorrow"  (Fox)  


14,500 


High  2-20-32  "The  Guardsman"    2,000 

Low  4-18  "Men  Call  It  Love"    900 


High  5-30  "Kiki"    4,000 

Low  1-24  "Men  on  Call"    1,200 

High  6-27  "Daddy  Long  Legs"   32,000 

Low  12-19  "His  Woman"    18,000 


High  12-14  "Cimarron"    30,000 

Low  3-26-32  "Prestige"    12,000 

High   1-2-32  "Sooky"    10,000 

Low  14-18  "Body  and  Soul"    6,000 


High  1-10  "Just  Imagine"    18,000 

Low  12-25  "The  Guardsmart"  ) 

and  'The  Tip-Off"    J   8.000 

High  1-17  'Office  Wife"    10.000 

Low  12-26  "Mad  Parade"  and  ) 

"Reckless  Living"  f   2,800 

High  4-2-32  "Fireman,  Save  My  Child"  16,500 

Low  7-18  "Stepping  Out"    9,000 


April    2  3,    19  3  2 


MOTION    PICTURE  HERALD 


41 


[THEATRE  RECEIPTS -- CONT'D  1 


Theatres 


Current  Week 


Picture 


Gross 


Montreal  (Cont'd) 

Palace                      2,600  30c-99c 

Princess                 2,272  2Sc-65c 

Strand                        750  15c-50c 

New  York 

Cameo                      549  25c-75c 

Capitol                   4,700  35c-$1.50 

Embassy                   598  25c 

Mayfair                  2,300  35c-85c 

Paramount             3,700  40c-$1.00 

Rialto                     1.949  40c-$1.00 

Rivoli                      2,103  40c-$1.00 

Roxy                       6,200  35c-$1.50 

Strand                    3,000  35c-85c 

Warner    1,490   50c -75c 

Winter  Garden..    1.493  35c-$1.00 


"Avsene  Lupin"  (MGM)    12,500 

(2nd  week) 

"Sky  Devils"  (U.  A.)  and    9.500 

"X  Marks  the  Spot"  (Tiff.) 

'•Dance  Team"  (Fox)  and    3,800 

"Charlie    Cahn's    Chance"  (Fox) 


"South  Sea  Adventures"  (Principal)  4,840 

(2nd  week) 

"Hell   Divers"    (MGM)   69,855 

All  Newsreel    7,351 

"Scandal  for  Sale"  U.)    11,622 

"Misleading    Lady"    (Para.)   61,500 

"Owe  Hour  With  You"  (Para.)...  18,900 
(3rd  week) 

"One  Hour  With  You"   (Para.)..  16,500 

(3rd  week) 

"Disorderly    Conduct"    (Fox)   53,000 

"It's  Tough  to  be  Famous"  (F.N.)  15,821 

"Beauty  and  the  Boss"  (W.  B.)..  2,950 
(10  days) 


'The   Crowd   Roars"    (W.    B.)....  28,500 
(4th  week) 


Previous  Week 


Picture 


Gross 


"One  Hour  With  You"   (Para.)..  3,000 
(3  days-2nd  week) 

"Arsene   Lupin"    (MGM)   8,000 

(4  days-lst  week) 

"Greeks  Had  A  Word  for  Them"  10,500 
(U.  A.)  and  "Corsair"  (U.  A.) 

"Emma"    (MGM)    and    4,100 

"Under  Eighteen"  (W.  B.) 


"South  Sea  Adventures"  (Principal) 

(1st  week) 
"Tarzan,  the  Ape  Man"  (MGM)... 

(2nd  week) 
All  Newsreel   

"Ladies   of   the   Jury"  (Radio)... 

"Shopworn"  (Col.)  


"One  Hour  With  You"  (Para.)... 
(2nd  week) 

"One  Hour  With  You"  (Para.).. 

(2nd  week) 
"Devil's   Lottery"  (Fox)  

"Beauty  and  the  Boss"  (W.  B.).. 

"Play  Girl"   (W.  B.)  


6,463 
68,574 

7,062 
19,793 
56.100 
29,000 

27,800 
53,000 
12,321 
3,677 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 


High  4-2-32  "One  Hour  With  You" 
Low  12-26  "The  Yellow  Ticket"  ... 


19,500 
10,500 


High  4-1  "City  Lights".   22,500 

Low  7-18  "Colonel's  Lady"    7,200 

High   2-14   "London    Calling"  ) 

and  "Sisters"  C   5,200 

Low  6-27  "East  Lynne"  and  ) 

"Can  Love  Decide?"  J   3,000 


'The  Crowd  Roars"  (W.  B.)   44,721 

(3rd  week) 


High  1-9-32  "Mata  Hari"   

Low  12-19  "Flying  High"   

High  1-3  Newsreels   

Low  3-9-32  Newsreels   

High  12-12  "Frankenstein"   

Low  3-12-32  "Impatient  Maiden"  

High   2-7  "Finn   and  Hattie"   

Low  12-26  "Heaven  on  Earth"   

High  2-27-32  "Shanghai  Express"  

Low  6-27   "Dracula"   and  ) 

"Hell's    Angels"  1  

High  1-9-32  "Dr.  Jekyll  and  Mr.  Hyde" 

Low  12-19  "The  Struggle"  

High    1-2-32  "Delicious"   

Low  3-5-22  "Cheaters  at  Play"   

High  1-17  "Little  Caesar"   

Low  4-2-32  "The  Missing  Rembrandt".. 

High  1-3  "Viennese  Nights"   

Low  8-22  "Disraeli,"  "General  Crack" 
"Noah's  Ark,"  "Weary  River,"  "Son 
of  the  Gods,"  "On  With  the  Show," 
"Gold  Diggers  of  Broadway"  

High  9-19  "Five  Star  Final"   

Low  6-6  "Maltese  Falcon"   


110,466 
48,728 
9,727 
7,062 
53,800 
11,000 
85,900 
35.700 
64,600 

4.500 
67,100 
14,100 
133,000 
30,000 
74,821 
8,012 
16,968 


1,646 
59.782 
16,692 


Oklahoma  City 

Capitol                    1,200  10c-50c 

Criterion                 1,700  10c-50c 

Liberty                   1,500  10c-35c 

Mid-West               1,500  10c-50c 


"Ladies  of  the  Big  House"  (Para.)  4,800 

"The  Crowd  Roars"  (W.  B.)   5,600 

"Final  Edition"  (Col.)    900 

(3  days) 

"Behind  the  Mask"  (Col.)   950 

(4  days) 

"Shopworn"  (Col.)   4,500 


Girl  Crazy"  (Radio)   

Polly   of   the  Circus"  (MGM). 

(Fox)  


"Cheaters    at  Play: 

(3  days) 
"Carnival   Boat"    (Pathe)  .. 

(4  days) 
"Disorderly    Conduct"  (Fox) 


5,000      High  2-7  "Illicit"    11,000 

Low  2-20-32  "Beast  of  the  City"   3,500 

6,000      High  2-21  "Cimarron"    15,500 

Low  12-5  "Cortsolation  Marriage"    4,400 

850      High  1-24  "Under  Suspicion"    7,200 

Low  6-20  "Big  Fight"  and      )  ^. 

1,200                    "Drums  of  Jeopardy"  J   9X1 

4,800      High  9-19  "Young  as  You  Feel"   11,000 

Low    3-12-32    "Prestige"    4,000 


Omaha 

Orpheum    3,000  25c-60c 

Paramount    2,900  25c-60c 

World    2,500  25c -40c 

Ottawa 

Avalon    990  15c-35c 

Capitol    2,592  15c-60c 

Centre    1,142  15c-60c 

Imperial    1,091  10c-40c 

Regerft    1,225  15c-60c 

Rideau    1,000  10c-35c 


Philadelphia 

Arcadia    ...   600  50c 

Boyd    2.400  35c-75c 

Earle    2.000  25c-65c 

Fox    3.000  35c -75c 


'Young    Bride"    (Pathe)   9,500 

(25c -50c) 

"Arsene    Lupin"    (MGM)   8,000 

"Strangers  in  Love"  (Para.)   5;750. 

and  "The  Pasionate  Plumber"  (MGM)  - 


'Lovers  "Courageous"  (MGM)  and  1,650 
'Platinum  Blonde"  (Col.) 
(3  days) 

'She  Wanted  A  Millionaire"  (Fox)  1.200 
(3  davs) 

'The  Man  Who  Played  God"....  8,000 

(W.  B.)    (6  days) 
'Lost  Squadron"  (Radio)   5,500 

(6  days) 

'The  Secret  Witness"   (Col.)   1,600 

(3  days) 

'Beauty  and  the  Boss"  (W.  B.)..  1,800 
(3  days) 

'Play  Girl"   (W.  B.)    2,600 

(3  days) 

'Michael   and   Mary"    (U...)   2,300 

(3  days-2r.d  week) 

'Hell  Divers"   (MGM)  and   1,700 

'Sweet  Kitty  Bellairs"  (W.  B.) 

(3  days).  .  .   

'The  Hatchet  Man"  (F.  N.)  and  1,400 
'Reducing"  (MGM1 

(3  days) 


"Broken  Lullaby"  (Para.)  ...  4,000 

(6  days) 

'One  Hour  With  You"  (Para.)....  13,000 

(6  days — 3rd  week) 
'Are  You  Listening?"  (MGM)....  18,500 

(6  days) 

'Careless  Lady"  (Fox)   21.000 

(6  days) 


'Carnival  Boat"  (Pathe)    11,500 

"One  Hour  With  You"   (Para.)..  8,500 

"High  Pressure"  (W.  B.)  and...  5,750 
"Wayward"  (Para.) 


"Taxi"    (W.    B.)   1,550 

(3  days) 

"The  Silent  Witness"  (Fox)    1,100 

(3  days) 

"Arsene   Lupin"    (MGM)   8,500 

(6  days) 

"Alias  the  Doctor"   (F.  N.)   5,100 

(6  days) 

"Beast  of  the  City"  (MGM)   1,700 

(3  days) 

"Woman  Between"   (Radio)   ......  1,650 

(3  days) 

"Michael   and   Mary"    (U.)    2,800 

(3  days-lst  week) 
"Prestige"  (Pathe)    2,700 

(3  days) 

"Private  Lives"  (MGM)   and   1,800 

"Paris"    (F.   N. -revival) 
(3  days) 

"Taxi"  (W.  B.)  and  "Hold    1,800 

Everything"  (W.  B. -revival) 
(3  days) 

"Wayward"    (Para.)    1500 

(4  days) 

"One  Hour  With  You"   (Para.)..  16,000 

(6   days-2nd  week) 
"Impatient    Maiden"    (U.)   19,000 

(6  days) 

"Devil's    Lottery"    (Fox)   20,000 

(6  days) 


High  2-14  "Cimarron"    25.550 

Low  4-16-32  "Young  Bride"    9,500 

High   3-19-32   "Broken    Lullaby"    16.250 

Low  3-26-32  "Fireman,  Save  My  Child"  5,500 

High  4-11  "Men  Call  It  Love"    16.000 

Low  11-28  "The  Cisco  Kid"    4,500 


High  1-2-32  "Sidewalks  of  New  York") 

and  "Viennese  Nights"  and  [  3,700 
"Alexander  Hamilton" 
Low  6-27  "My  Past"  and  ) 

"Fifty  Million  Frenchmen"  f   1,900 

High'  5-16  "DevU  to '  Pay"' ' . '. '. '. . '. '. '. '. '. '.'.'.  "' o!i66 

Low  1-3  "Sunny"   2,900 

High  5-9  "Trader  Horn"    7,000 

Low  3-26-32  "The  Expert"  and  ) 

"Working  Girls"      ]  ....  2,200 

High  1-23-32  "Suicide  Fleet"  and} 

"Dance  Team"  6,200 
Low  12-26  "Cuban  Love  Song"  ? 

and  "His  Women"  J   3,900 


High  12-17  "The  Guardsman"    6,500 

Low  1-9-32  "West  of  Broadway"    2.000 

High  1-2-32  "Makers  of  Men"   27.000 

Low  11-28  "Touchdown"    13,000 

High  2-7  "Mart  Who  Came  Back"   40,000 

Low  3-26-32  "Shop  Angel"    17,000 


42 


MOTION    PICTURE  HERALD 


April    2  3,     19  3  2 


L THEATRE  RECEIPTS —  CONT'D  J 


Theatres 


Current  Week 


Previous  Week 


Philadelphia  (Cont'd) 

Karlton    1,000  40c-50c 

Keith's    1,800  30c-50c 

Mastbaum    4,800  35c -75c 

Stanley    3,700  35c-75c 

Stanton    1,700  2Sc-65c 


Portland,  Ore. 

Fox  Paramount.  3,068 

Hamrick's  Music  1,800 
Box 


RKO  Orpheura 
United  Artists.. 


1.700 
945 


25c-60c 
25c-35c 

25c -50c 
25c-35c 


Providence 

Fays    1,600  15c-50c 

Loew's  State  ..  3,800  15c-50c 

Majestic    2,400  15c-50c 

Paramount    2.300  15c-50c 

RKO  Albee  ....  2,300  15c-50c 

RKO  Victory  ..  1,600  10c-35c 


Picture 


Grow 


"Beauty  and  the  Boss"  (W.  B.)...  4,000 
(6  days) 

"The  Expert"  (W.  B.)   7,500 

(6  days) 

"Shopworn"  (Col.)    43,000 

(6  days) 

"Tarzan,  the  Ape  Man"  (MGM) . .  17,000 
(6  days — 2nd  week) 

"Sky  Devils"  (U.  A.)   10,000 

(6  days) 

"The  Miracle  Man"  (Para.)   13,400 

"The  Unexpected  Father"  (U.)....  4,600 

"Cohens  and  Kellys  in  Hollywood"  14,000 
(U.) 

"The  Broken  Wing"  (Para.)   3,600 

"Amateur  Daddy"  (Fox)   8,000 

•Are  You  Listening?"  (MGM)....  9,900 

"Probation"  (Chesterfield)    10,200 

and  "Hotel  Continental"  (Tiff.)  . 

"This  is  the  Night"  (Para.)   6,000 

"Cohens  and  Kellys  in  Hollywood"  8.500 
(U.) 

"Carnival  Boat"  (Pathe)  and   3,200 

"Cock  of  the  Air"  (U.  A.) 


Picture 


Gross 


"Alias  the  Doctor"   (F.N.)   4,800 

(6  days) 

"Explorers  of  the  World"  (Raspin)  8,000 
(6  days) 

"Strangers  in  Love"  (Para.)   59,000 

(6  days) 

"The  Hatchet  Man"  (F.N.)   3,500 

(2  days-2nd  week) 

"Tarzan,  the  Ape  Man"   (MGM)  15,000 

(4  days — 1st  week) 

"Dancers  in  the  Dark"  (Para.)..  12,000 

(6  days) 


"Tarzan,  the  Ape  Man"   (MGM)  15,200 

"Shopworn"    (Col.)    3,600 

"Young   Bride"    (Pathe)   9,500 

"She  Wanted  A  Millionaire"  (Fox)  3,500 


"It's  Tough  to  be  Famous"  (F.N.)  7,300 

"Sky   Devils"   (U.  A.)   12,200 

"Disorderly    Conduct"    (Fox)   11,000 

"The    Broken    Wing"    (Para.)....  5,500 

"Shopworn"    (Col.)    9,500 

"Love   Affair"    Col.    and   2,000 

"The  Struggle"  (U.  A.) 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 


High  5-2  "City  Lights"    8.000 

Low  3-21   "Resurrection"    3.000 

High  1-30-32  "Arrowsmith"    27.0OU 

Low  3-26-32  "A  Woman  Commands"..  7,000 

High  1-2-32  "Her  Majesty,  Love"    65,(M> 

Low  10-24  "24  Hours"    28.00 1 

High  12-19  "Frankenstein"    31.000 

Low  7-25  "Rebound"    8.00L 


High  3-21  "Last  Parade"   16,500 

Low  2-27-32  "Men  In  Her  Life"    7.000 


High   1-3  "Paid"    26,000 

Low  5-23  "Young  Sinners"    11,000 


High  2-14  "Cimarron"    20.0OU 

Low  5-23  "Iron"  Man"    8.500 

High  1-10  "Hell's  Angels"    12.500 

Low  3-5-32  "Shanghai  Express"   2.500 


High  2-7  "Inspiration"    25,500 

Low  3-26-32  "The  Passionate  Plumber"  8,500 

High  1-30-32  "Union  Depot"   11,200 

Low  12-26  "Her  Majesty,  Love"  and ) 

"Under  Eighteen"            }..  5,100 

High   3-14   "Unfaithful"    14.000 

Low  8-8  "Secret  Call"   4,500 

High  3-19-32  "Behind  the  Mask"    15,800 

Low  7-4  "Sweepstakes"    3,200 

High  2-14  "Last  Parade"    11.000 

Low  11-21  "Way  Back  Home"    1,500 


St.  Paul 

Paramount    ....  2,300  25c-50c 

Riviera    1,300  25c-50c 

RKO  Orpheum  2,600  25c-50c 

Shubert    1,500  15c-40c 

Tower    1.000  15c-25c 

San  Francisco 

El  Capitan  ....  3,100  25c-60c 

Filmart  Foreign  1,400  35c -50c 
Talkies 

Fox   4,600  35c-60c 

Golden  Gate  ...  2,800  25c-60c 

Orpheum    3,000  35c-60c 

Paramount    ....  2,670  25c-60c 

United    Artists.  1,200  25c-60c 

Warfield    2,700  35c-60c 

Warners    1.385  35c- 50c 

Seattle 

Blue  Mouse  ....     950  25c 

Fifth  Avenue...  2,750  35c-75c 

Liberty    2,000  10c-25c 

Music  Box  ......     950  25c-75c 

Paramount    3,150  25c-50c 

RKO  Orpheum..  2,650  25c-75c 


'Tarzan,  the  Ape  Man"  (MGM)..  8,200 
•Fireman,  Save  My  Child"  (F.N.)  6,000 

"Ladies  of  the  Jury"  (Radio)   14,000 

'Sky  Devils"   (U.   A.)   3,000 

"Are   You    Listening?"    (MGM)..  2,400 


"Charlie  Chan's  Chance"  (Fox)....  14,000 

"Road  to  Life"  (Amkino)   3,300 

"Amateur  Daddy"  (Fox)   31,000 

"Law  and  Order"  (U.)   11,000 

"Girl  Crazy"  (Radio)   9,000 

(25c-50c) 

"Tarzan,  the  Ape  Man"  (MGM)..  22,500 

"Hotel  Continental"   (Tiff.)   5,500 

"The  Wiser  Sex"  (Para.)   19,000 

"Alias  the  Doctor"  (W.  B.)   9,500 

(9  days) 

•The  Final  Edition"  (Col.)   4,000 

"Are  You  Listening?"  (MGM)....  14,000 

"The  Speckled  Band"  (First  Div.)  5,500 

"Shopworn"  (Col.)    6,500 

"This  is  the  Night"  (Para.)  and..  8,000 
"Careless  Lady"  (Fox) 

"Cohens  and  Kellys  in  Hollywood"  13,500 
(U.) 


"Arsene   Lupin"    (MGM)   8,000 

'One  Hour  With  You"  (Para.)...  5,000 

"The  Impatient  Maiden"  (U.)....  12,000 

'Greeks  Had  A  Word  for  Them"  3,000 
(U.  A.) 

•Wayward"  (Para.)    1,800 


•Hell  Divers"    (MGM)    14,000 

"A  Waltz  by  Strauss"  (German)  2,750 
(2nd  week) 

'She  Wanted  A  Millionaire"  (Fox)  31,000 

"Wayward"    (Para.)    12,000 

"Lost    Squadron"    (Radio)   10,000 

(2nd  week) 

'One  Hour  With  You"   (Para.)..  16,000 

(2nd  week) 

'Greeks  Had  A  Word  for  Them"  7,100 

(U.  A.)  (2nd  week-5  days) 

'Disorderly    Conduct"    (Fox)   21,000 

'Heart  of  New  York"  (W.  B.)..  3,500 
(5  days) 


"Old  Man  Minick"  (W.  B.)    4,000 

"Tarzan,  the  Ape  Man"   (MGM)  14,500 

'Police  Court"  (Monogram)  and  6,000 
"Speed  :n  the  Gay  Nineties"  (Edu.) 


'Sky   Devils"    (U.  A). 


"Sky  Devils"  (U.  A.)  

"Devil's   Lottery"  (Fox) 


'Young    Bride"  (Pathe) 


7,000 
6,000 

13,000 


High  8-22  "Smiling  Lieutenant" 

Low  1-17  "Paid"  

High  9-5  "Huckleberry  Fimf"  . 

Low  1-17  "Just  Imagine"  

High  2-14  "Cimarron"   

Low    1-30-32   "Forbidden"  ... 


12,000 
7,000 
9,000 
1,500 
28,000 
10,000 


High  10-3  "Penrod  and  Sam" 
Low  1-24  "Along  Came  Youth" 


High  8-15  "Daddy  Long  Legs" 
Low  12-19  "Susan  Lenox"  ... 


4,000 
1,000 


16,750 
12,000 


High   1-3  "Lightning"   

Low  2-20-32  'The  Guardsman"  , 
High  7-11  "Lawless  Woman"  . 
Low  7-4  "Lover  Come  Back"  ... 

High  12-12  "Frankenstein"   

Low  2-20-32  "Prestige"   

High  1-9-32  "The  Champ"   

Low  7-18  "Women"  Love  Once" 


70,000 
29,000 
20,000 

9,500 
23,000 

5,000 
35,600 
10,000 


High  3-14  "Parlor,  Bedroom  and  Bath"  28,000 

Low  1-30-32  "X  Marks  the  Spot"   15,000 

High  3-26-32  "Fireman,  Save  My  Child"  19,000 
Low  11-28  "I  Like  Your  Nerve"    4,000 


High 
Low 
High 
Low 

High 
Low 
High 

Low 

High 
Low 


4-18  "Trader  Horn"    17.000 

1-2-32  'The  Boudoir  Diplomat"..  7,000 

1-  10  "The  Lash"    11,500 

3-  12-32  "Morals  for  Women") 

and  "Hotel  Continental"  j  . . . .  5,000 

2-  28  'City  Lights"    14,000 

2-  6-32  "High  Pressure"    5,500 

1-10  "Paid"    18,000 

4-  9-32  "No  One  Man"  ) 

and  "Devil's  Lottery"  j   7,000 

10-31  "Spirit  of  Notre  Dame"   18,000 

3-  21  "Kept  Husbands"    10,000 


Toronto 

Imperial  ........  3,444  15c-75c 

Loew's  .........  2,088  15c-75c 

Shea's    2.600  30c-75c 

Tivoli    1,600  15c-60c 

Uptown    3,000  15c-60c 


"Dancers  in   the  Dark"   (Para.)..  18,000 
(6  days) 

"Pollv  of  the  Circus"  (MGM)....  12,000 
(6  days) 

"Taxi"  (W.  B.)    11,500 

(6  days) 

"Michael  and  Marv"  (U.)    13,500 

(6  days) 

"The  Wiser  Sex"  (Para.)    12,000 

(6  days) 


'Hotel    Continental"    (Tiff.)   17,000 

(6  days) 

'Arsene   Lupin"    (MGM)   12,000 

(6  days) 

"The  Big  Shot"  (Pathe)   11,500 

(6  days) 

"One  Hour  With  You"  (Para.)..  8,500 

(6    days-2nd  week) 

"After  Tomorrow"   (Fox)   12,000 

(6  days) 


High  3-5-32  "Shanghai  Express"   25,500 

Low  6-20  "Always  Goodbye"    13,000 

High  4-18  "City  Lights"    22.000 

Low  12-19  "Ben  Hur"   

High  11-14  "Skyline"   

Low  6-27  "Painted  Desert"  

High  2-28  "Cimarron"    19,500 

Low  11-14  "The  Mad  Genius"    7.500 

High  4-25  "Don't  Bet  On  Women"  . 
Low  10-17  "Ten  Night  in"  a  Barroom" 


9,500 
16,500 
10,000 


14,000 
8.300 


April    2  3,    19  3  2 


MOTION    PICTURE  HERALD 


43 


MANAGERS'  g 
ROUND  TABLE  CLUB 

Charles  E^ChickT  Lewis 

Qhaltman.  and  £ditot- 
O^j/c  c9n ternafconal oftfocwition  cficfhon>men-  effect iru^-  it, 

MOTION  PICTURE  HERALJ) 

<£te*y  QVeek^fot.G\(utual Benefit  and  ^Ptoakefts 


Conducted  By  An  Exhibitor  For.  Exhibitors 


GOOD  SHOWMEN  CO  LONG  ON  SHORTS 

By  TERRY  RAMSAYE 


THE  short  subject  is  the  longest  story  in  the  annals  of 
the  motion  picture.  The  short  subject  is  at  once  also 
the  father  and  the  stepchild  of  the  industry,  geneolog- 
ically  the  father,  economically  the  stepchild. 

The  motion  picture  was  born  a  short  and  found  its  career 
first  as  a  headline  novelty  in  vaudeville  and  after  a  few 
prospering  months  became  a  filler.  In  fact,  the  standard 
unit  of  length,  the  reel  of  approximately  a  thousand  feet, 
was  established  by  the  time  allotted  to  the  motion  picture 
as  a  vaudeville  turn. 

The  motion  picture,  gaining  a  theatre  of  its  own,  became 
a  show  of  shorts  and  presently  with  the  rise  of  the  feature 
drama  outgrew  its  filler  lengths. 

But  the  heritage  of  that  earlier  day  remains  in  the 
measure  which  the  industry  has  tended  to  put  upon  the 
shorter  picture.  The  short  has  been  treated  since  like  the 
stepchild  of  tradition — within  the  industry. 

The  public,  however,  knows  nothing  of  this.  The  audience 
.  which  pays  for  its  seats  is  no  less  interested  in  amusement 
for  the  forty  per  cent  of  its  time  spent  seeing  shorts  than 
in  the  sixty  per  cent  devoted  to  the  feature. 

Incidentally  the  most  famous  man  in  the  world,  the  most 
famous  actor  of  this  or  any  world,  and.  of  this  or  any  age, 
Mr.  Charles  Chaplin,  achieved  it  all  and  brought  more 
money  to  the  box  office  than  any  other  player  in  all  the 
history  of  the  business,  in  shorts.  He  made  his  screen  debut 
and  built  his  unparalleled  success,  for  himself  and  for  the 
screen,  right  through  the  fevered  days  of  the  origin  and 
rise  of  the  feature  drama. 

It  is  in  shorts,  almost  exclusively,  if  one  excepts  the 
feature  length  expeditionary  pictures,  that  the  motion  pic- 
ture has  opportunity  to  deal  with  the  world  of  interesting 
facts  and  with  the  glamour,  romance,  adventure  and  excite- 
ment which  is  not  to  be  expressed  in  the  fiction  of  drama. 

Th  e  newsreel,  probably  the  most  cheaply  bought  unit  of 
screen  entertainment,  in  relation  to  its  cost  and  value,  is 


responsible  for  creating  and  maintaining  a  proportion  of 
the  public  goodwill  and  interest  in  the  motion  picture 
tremendously  out  of  ratio  to  its  appreciation  within  the 
industry. 

Also  it  is  only  in  the  making  of  shorts,  strangely  enough, 
that  this  conservative,  self-playing  industry  of  the  motion 
picture  ever  really  permits  itself  flights  of  fancy  and  dashes 
of  bold  experimentation — elements  that  really  ought  to  be 
considered  the  essence  of  showmanship. 

In  my  personal  observation,  including  not  a  little  exper- 
ience as  a  producer  and  sometimes  purveyor  and  distributor 
of  shorts,  the  better  showmen  of  these  United  States  know 
and  appreciate  considerably  more  of  the  importance  of 
shorts  than  the  august  corporations  and  their  sales  managers 
and  salesmen. 

Shorts  are  in  the  main  weakly  sold  and  poorly  serviced. 

The  more  aggressive  and  generally  successful  showmen 
are  those  who  think  best  of  the  shorts  and  do  the  most 
with  them.  It  takes  a  diligent  and  aggressive  showman  in 
these  days  of  block  and  volume  selling  to  exercise  choice 
and  intelligent  selection.  He  has  to  fight  with  the  machin- 
ery of  the  industry  and  its  inertias  to  get  a  chance  to  do 
the  best  for  his  audience  with  the  short  product. 

It  is  of  interest,  too,  to  glance  over  the  policies  of  the 
exhibitors  who  have  made  notable  records  to  see  how  much 
attention  they  have  ever  given  to  the  short  component  of 
their  program.  Name  a  leading  exhibitor  and  you  are 
almost  sure  to  be  pointing  to  an  enthusiast  on  the  short 
component  of  the  show — Roxy,  McCormick,  Jameyson, 
Franklin,  just  to  name  a  few  offhand.  And  observe  else- 
where in  these  pages  the  boldfaced  remark  of  Fred  S. 
Meyer  that  "Nobody  ever  walked  out  on  a  newsreel."  In 
the  following  pages  of  The  Round  Table  the  showmen  tell 
their  own  story. 

It's  a  shortsighted  policy  that  gives  the  shorts  the  short 
end  of  the  deal.  All  the  real  showmen  know  better.  They 
go  long  on  the  shorts. 


44 


MOTION    PICTURE  HERALD 


April    23,  1932 


THIS  TIME  YOU  SAID  IT! 

EVERY  line  of  material  used  in  this  special  issue  is  from  the 
men  who  buy,  book,  exploit  or  otherwise  sell  the  short  fea- 
tures to  the  public. 

You're  going  to  like  the  way  we've  tackled  and  treated  the 
entire  matter  from  start  to  finish.  You'll  like  the  humorous 
slants  as  well  as  the  more  serious  comment.  You'll  enjoy  the 
digs  as  well  as  the  boosts  and  most  certainly  you  will  find  that 
all  in  all  this  issue  should  prove  not  alone  interesting  but  mighty 
helpful  too. 

We've  made  a  special  effort  to  cover  a  lot  of  territory  and 
in  so  doing  we  succeeded  in  getting  important  articles  from 
the  house  manager  in  the  different  sized  towns  and  cities  as 
well  as  the  advertising  chiefs  of  the  circuits.  After  all,  who  are 
better  qualified  to  discuss  short  features  than  the  men  in  the 
field  who  must  capitalize  on  the  value  of  such  subjects  and 
make  them  add  dollars  to  the  box  office. 

If  you  find  this  edition  interesting  and  helpful  in  but  a  small 
measure  then  our  efforts  have  not  been  in  vain.  To  those  who 
responded  so  cheerfully  in  furnishing  the  material  we  can  only 
express  our  sincerest  thanks  and  appreciation. 

"CHICK"  LEWIS 


BROADWAY  CUT-OUT! 


PLAY  A  FEATURETTE 
IN  PLACE  OF  EXTRA 
PICTURE,  SAYS  COHEN 

With  the  thought  in  mind  that  the  double 
feature  is  daily  becoming  more  and  more  of 
an  evil,  Ben  M.  Cohen,  manager  of  the  Capi- 
tol Theatre,  Hazleton,  Pa.,  and  a  seasoned 
showman  in  every  sense  of  the  word,  theor- 
izes to  the  extent  of  offering  a  suggestion 
which  would  considerably  alleviate  the  pres- 
ent suffering  of  both  exhibitor  and  patron ; 
and,  incidentally,  provide  a  market  for 
many  deserving  short  features. 

"Apply  the  novelette  to  the  talkies,"  says 
Cohen.  Ditch  the  extra  feature  and  replace 
it  with  a  featurette  to  run  from  30  to  40 
minutes.  He  calls  attention  to  the  fact  that 
the  dramatic  playlet  proved  a  highly  success- 
ful vehicle  for  a  number  of  movie  stars  who 
were  out  to  regain  some  lost  popularity  and 
would  like  to  know  a  better  way  to  rebuild 
the  box  office  value  of  certain  players,  than 
to  star  each  one  of  them  in  a  featurette. 

It  is  safe  to  state  that  each  one  of  the 
stars  whose  value  at  the  box  office  has  de- 
creased still  has  a  distinct  following.  This 
following  can  be  counted  upon  to  patronize 
the  offering.  Played  as  a  featurette  and  bill- 
ed as  one,  would  not  keep  away  those  who 
have  unfavorably  reacted  to  seeing  them  in 
a  full  length  feature.  And  as  Cohen  states, 
there's  many  a  feature  that's  sold  as  a  fea- 
ture which  could  be  trimmed  down  to  fea- 
turette length  and  not  lose  anything  but  its 
dragging  qualities. 

Basing  arrangement  of  a  program  on  an 
average  of  two  hours  running  time  for  most 
houses,  he  suggests  something  along  the  fol- 
lowing :  feature  picture,  70  minutes ;  news- 
reel  and  trailer,  12  minutes ;  featurette,  30 
minutes ;  cartoon,  8  minutes.  That  will  total 
exactly  120  minutes. 

There  can  be  no  doubt  but  that  the  double 
feature  policy  has  been  gaining  ground  for 
the  past  several  years,  particularly  in  the 


highly  competitive  sections  of  the  larger 
cities,  and  the  short  subjects  have  conse- 
quently been  forced  into  the  discard.  There 
can  be  room  for  little  more  than  a  few  news 
shots  and  trailers  shown  when  two  feature 
length  pictures  are  played. 

That  brings  the  situation  down  to  the 
point  of  whether  the  two-feature  program 
is  entirely  acceptable  to  patrons.  How  many 
managers  in  the  heavily  populated  neighbor- 
hood sections  know  the  true  answer  to  this 
question?  The  price  of  admission  to  see 
"Two  Big  Features"  these  days  is  certainly 
reasonable  and  the  average  patron  is  apt 
to  more  or  less  be  tolerant  of  quality  when 
made  to  feel  that  it  is  a  bargain  bill.  Maybe 
he  or  she  would  enjoy  a  more  diversified 
show,  consisting  of  a  feature,  a  two-reel 
comedy,  a  full-length  newsreel  and  other 
short  numbers ;  but,  while  this  thought  may 
be  in  mind,  it's  considerable  of  an  effort  to 


Pictured  here  is 
a  six-foot,  full-col- 
or cut-out  used  by 
the  Capitol  Thea- 
tre, New  York  City, 
to  advertise  the 
well-known  comedy 
team,  Laurel  & 
Hardy.  This  cut- 
out is  so  designed 
that  it  may  be  used 
over  and  over  again 
for  each  release.  It 
is  only  necessary  to 
strip  in  the  alloted 
space  the  name  of 
the  current  offer- 
ing. 


Thanks  to  "Hank"  Harold! 

Many  thanks  to  "Hank"  Harold,  of  the 
Warner  Theatre  publicity  staff,  Cleveland, 
Ohio,  for  the  most  attractive  art  work  he 
forwarded  for  use  in  this  short  subject  sec- 
tion of  the  Round  Table  Club.  However,  it 
arrived  too  late  to  be  set  up  and  about  the 
only  gesture  we  can  make  at  this  late  hour 
is  to  assure  this  enterprising  showman  that 
we  fully  appreciate  his  efforts  and  that  the 
material  will  certainly  make  its  appearance 
in  a  forthcoming  issue. 


Kids  on  Vacation  Soon 

Many  of  our  Club  members  at  this  time  of 
the  year  are  lining  up  plans  to  hold  as  much 
kiddie  trade  as  possible  during  the  Summer 
months  when  the  youngsters'  thoughts  are 
centered  on  sports,  swimming  and  other 
games,  rather  than  the  theatre.  Some  have 
found  that  the  booking  of  a  good  serial 
will  keep  up  their  interest.  Cards  bearing 
punch  marks  for  the  several  episodes  are 
generally  issued,  with  the  last  one  good  for 
a  free  admission,  providing  the  holder  has 
attended  consecutive  performances. 

hunt  out  the  manager  and  tell  him  about  it. 

Cohen's  suggestion  is,  of  course,  directed 
at  Hollywood,  for  it's  a  production  problem. 
Hollywood,  however,  is  practical  enough  to 
follow  the  trend  of  public  taste  in  entertain- 
ment. If  enough  showmen  hold  that  it  would 
be  advisable  to  produce  the  "featurette,"  let 
them  apply  the  necessary  pressure  and  we 
venture  to  state  that  constructive  results  will 
be  attained. 


SHORT  FEATURE  PROMINENTLY  BH.LED 


Photo  above  shows  what  the  manager  of  the  American  Theatre,  Evansville,  lnd.,  thought 
of  a  Bing  Crosby  short  feature  as  a  drawing  card  on  his  program.  Note  the  large  ban- 
ner that  runs  across  almost  the  entire  length  of  marquee.  Also,  the  one-sheets  at  side  on 
entrance  to  theatre.    As  far  as  we  can  see  the  short  was  actually  billed  over  the  feature. 


WARN 
IN 


S.  BELIEVE 
TUBES 


****    *»»  W«* 


fife-' 


life 


I'pO 


Vt«eS 


#1 


6' 


-ft 


THEY  FILL 


"VITAGRAPH.  INC.,  DISTRIBUTORS 


Vitaphone  Short  stars  give  you  all  the  draw  of  an  extra  fea- 
ture !  What  bigger  names  could  you  want  for  your  lights  than 
those  listed  above— and  scores  of  others  just  as  famous? 
Do  the  smart  thing— get  feature  names  at  short  prices  . . .  get 

ONE  SHORTS 

WITH  NAMES  THE  WHOLE  WORLD  KNOWS! 


HOW  I  PLAY 

PLAY  THEM  SINGLY  -  -  -  OR  AS  A 


2  Typical  Examples  of  the  Unusual  Profit 


YITAPHONE 


They  Fill  the  Bill-- 


VITAGRAPH,  INC.,  DISTRIBUTORS 


K  THE  CROWDS 
HE  TURNED  A 


—with  the  most  sensational  Short  series 
ever  issued ! 

Millions  missed  him  last  year... Other 
af*  millions  want  to  see  him  again! 

i     Now  you  can  play  BOBBY  JONES  at  the  to* 
jump-off  of  the  season— when  golfing  * 
fever's  at  its  height. 

Get  the  dough  you  missed  last  year. 

Box-office  figures  prove  this  champion 
of  champions  is  as  big  a  draw— for  both 
men  and  women— as  a  Feature  star! 


nes 


f  TWELVE  1-REEL  GOLF  LESSONS  BY 
UULr    THE  WORLD'S  GREATEST  GOLFER! 

FEATURHn  6-  or  12-Reel  Combinations! 


Possibilities  WARNER  BROS.  Offer  You  in 


SHOMS 


and  that  goes  2  ways! 


And  have 
you  heard 
what 

others  are 
doing  with 


ADVENTURES 
IN  AFRICA 

Over  5,000  houses  have  found  this 
twelve  2-reel  adventure  series  has 
all  the  lure  of  a  Feature  Serial! 
Attracts  steady,  repeat  patrons  . . . 
Ideal  for  Saturday  shows...  If 
you've  overlooked  this  proved  profit 
opportunity,  don't  wait  another  day 
to  call  your  Vitaphone  exchange! 


ff 


Ticket- Selling  Trailer  FREE  I 


48 


MOTION    PICTURE  HERALD 


April    23,  1932 


DICK  KIRSCHBAUM'S  LOBBY  LAFFS! 


Dick's  thoughts  were 
running  to  all  kinds 
of  shorts  except  the 
kind  that  comes  out 
of  film  cans.  But 
since  it  is  within 
the  spirit  of  this 
special  issue  we'll 
let  you  in  on  what 
is  running  through 
Dick's  mind  right  at 
this  time. 


GOLD  IN  THEM  THAR 
SHORTS,  SAYS  NANCE; 
HAS  FOOTBALL  PLAN 

Programs  can  be  well  balanced  and  box 
office  receipts  increased  through  the  proper 
booking  and  exploitation  of  short  subjects, 
believes  F.  D.  Nance,  general  manager  of 
Hall  Industries  Theatres,  Beeville,  Texas. 

He  has  often  found  that  a  good  short  could 
be  made  to  stand  shoulder  to  shoulder  with 
a  feature  as  a  box  office  attraction,  and  at 
times  has  even  featured  a  "name"-short  over 
the  rest  of  the  program. 

An  instance  of  over-billing  a  short  oc- 
curred several  months  ago  when  he  played 
his  first  Bing  Crosby  two-reel  subject.  On 
this  occasion  he  gave  Crosby  top  billing  in 
all  newspaper  ads  and  programs ;  used  mail- 
ing lists  for  letter  that  featured  Crosby ; 
stretched  a  40-foot  banner  across  the  street 
in  front  of  theatre  with  copy,  "Bing  Crosby 
— Radio's  Newest  and  Latest  Sensation  in 
'I  Surrender,  Dear,'  "  and  tied  up  with  a 
local  dealer  to  have  Crosby  records  played 
on  an  electrical  phonograph  in  the  lobby. 
Provision  was  also  made  for  sale  of  the 
records. 

Very  little  mention  was  given  the  feature 
in  order  to  test  out  the  strength  of  Crosby 
and  it  was  found  that  his  following  was 
strong  enough  to  bring  the  patrons  in.  In 
view  of  this  his  next  two-reeler  is  awaited 
with  interest.  Other  comedies,  featuring 
Charlie  Chase,  Laurel  and  Hardy,  Andy 
Clyde  and  other  well  known  "names,"  have 
also  been  successfully  sold  along  with  the 
feature  attraction. 

Incidentally,   here's    a    good    idea  from 


Nance  that  can  be  filed  away  for  action  early 
next  fall  when  Round  Tablers  will  start 
campaigning  for  customers  during  the  foot- 
ball season. 

Even  before  the  baseball  season  comes 
to  an  end  thousands  of  newspapers  in  every 
section  of  the  country  will  devote  column 
after  column  of  publicity  to  this  great  sport. 
The  radio  will  soon  follow  with  play-by-play 
accounts  of  the  great  games.   That  will  be 


the  time  to  get  busy  on  that  good  series  of 
football  subjects,  which  we  will  assume  will 
be  ready  for  the  occasion. 

Nance  believes  that  such  subjects  can  be 
merchandised  through  the  schools,  and  the 
first  step  in  his  plan  is  to  secure  the  co- 
operation and  sponsorship  of  the  local  high 
school  coach.  Let  him  select  the  series  that 
he  wants  and  then  book  the  subjects  for 
eight  consecutive  weeks,  the  theatre  to  dis- 
tribute books  of  coupon  tickets  to  the  entire 
eight  shows  at  a  small  reduction  in  price. 
The  books  are  to  be  sold  through  the  schools 
and  a  percentage  of  the  receipts  turned  over 
to  the  athletic  fund  for  the  purchase  of  equip- 
ment. Every  school,  particularly  in  the 
smaller  cities,  is  always  clamoring  for  addi- 
tional funds  for  the  many  expenses  attached 
to  the  turning  out  of  a  squad  of  players. 

As  the  result  of  such  a  tie-up,  the  theatre 
has  several  hundred  boosters  and  salesmen 
combing  its  territory  to  sell  tickets,  bringing 
a  forcible  message  not  only  to  schoolroom, 
but  to  practically  every  home  in  the  city. 
Also,  do  not  underestimate  the  vast  amount 
of  good  will  to  be  obtained  through  a  me- 
dium of  this  kind.  It  goes  without  saying 
that  the  newspapers  will  cooperate  and  the 
net  result  will  be  many  extra  dollars  in  the 
box  office  on  a  series  that  otherwise  would 
be  just  a  "filler"  because  of  technical  nature. 

In  addition  to  football  shorts,  he  believes 
there  are  many  other  series  of  shorts  that 
also  have  strong  merchandising  angles,  such 
as  "Paramount  Pictorials,"  "Screen  Souve- 
nirs," Ripley's  "Believe  It  or  Not,"  "Strange 
As  It  Seems,"  and  the  ever-popular  cartoon 
series.  All  these  will  go  a  long  way  toward 
building  a  diversified  and  well  balanced  pro- 
gram, because  these  reels  are  interesting, 
novel,  and  often  unusual  as  to  shots. 

It  is  Nance's  strong  belief  that  much 
money  has  been  lost  in  this  industry  through 
careless  booking  of  short  subjects;  hence, 
he  often  spends  more  time  booking  shorts 
than  features.  When  these  are  set  he  doesn't 
just  consider  them  as  fillers,  but  as  each  and 
every  one  a  picture  that  contains  some  an- 
gle that  can  be  made  to  fill  some  otherwise 
empty  seats.  With  that  thought  in  mind  he 
has  brought  the  short  subject  into  a  promi- 
nent spot  in  all  programs. 


MICKEY  MOUSE  PARADE  IN  MILWAUKEE! 


More  than  3,000  members  of  the  Fox-Mid wesco  Mickey  Mouse  Club,  Milwaukee,  Wis., 
took  part  in  a  huge  parade,  despite  the  fact  that  it  rained  on  the  day  the  celebration  was 
staged.  Just  take  a  slant  at  that  parade!  As  far  as  we  can  see  by  the  original  photo,  the 
columns  extend  many  blocks  down  the  street,  evidence,  certainly,  that  Mickey  is  well 
thought  of  in  Milwaukee.  Floats  and  banners  m  arked  the  different  divisions  of  youngsters. 


April    2  3,     19  3  2 


MOTION    PICTURE  HERALD 


49 


A  SHOWMAN  DISCUSSES  THE  SHORT- 
COMINGS OF  THE  SHORT  FEATURE! 


Here  Is  an  Intelligent  View  of 
What  Is  Wrong  with  the 
Present  Short  Subjects  and 
Newsreels!   Do  You  Agree? 

SHORT  subjects.  The  step  children  of 
an  industry  gone  crazy  with  sound ! 
Well  do  I  remember  the  days  when 
an  irate  patron  might  greet  the  manager 
with  a  cold  deadly  light  in  his  eyes :  "Where 
was  the  newsreel?  That's  what  I  came  to 
see."  Probably  the  patron  was  indulging 
himself  in  a  white  lie.  He  didn't  come  solely 
to  see  the  news,  but  he  did  miss  it. 

How  long  has  it  been  since  you  have 
heard  a  complaint  about  a  missing  news- 
reel?  How  long  since  you  have  had  some 
one  explain  that  "the  news  is  always  the 
best  part  of  the  show  for  me"?  Come  to 
think  of  it  I  haven't  heard  that  statement  in 
a  long,  long  time.  Other  managers  tell  me 
the  same  thing. 

What's  the  Matter? 

I  suspect  we've  sacrificed  news  for  sound. 
There's  no  news  in  hearing  Margaret  Sanger 
discuss  the  birth  control  via  the  sound  track. 
She  was  doing  it  before  the  photo  electric 
cell  was  invented.  Seeing  her  .  .  .  hearing 
her  .  .  .  may  be  interesting,  but  it  isn't 
news !  Neither  is  half  the  material  that 
constitutes  the  present  so-called  newsreel. 

You  can't  rush  a  ton  of  batteries,  a  mile 
or  two  of  cable,  a  truck  of  electrical 
gadgets  to  a  three  alarm  fire  and  expect  to 
get  anything  but  the  dying  embers  of  what 
might  have  been  a  news  picture.  Sound 
made  the  newsreel  articulate  but  made  it 
slow,  cumbersome,  immobile.  It  was  not 
a  fair  exchange.  The  newsreel  lost  its 
potency. 

Turn  now  to  some  of  the  other  shorts. 
Can  any  speech  of  mine  or  of  any  other 
person  add  to  the  beauty  of  Yosemite 
or  Yellowstone?  Isn't  is  futile  to  accom- 
pany these  with  a  "lecture"  ?  Isn't  such 
painting  of  the  lily  irritating  to  the  person 
who  would  revel  in  the  silent  magnificence 
of  these  scenes. 

And  then  there's  comedy.  Here's  where 
sound  has  had  the  most  stultifying  affect. 
Has  there,  of  a  sudden,  been  created  some 
immutable  law  forbidding  pantomime,  the 
oldest  and  most  popular  of  the  dramatic 
arts?  The  inscrutable  will  of  filmdon  has 
apparently  ordained  that  sound  shall  be  the 
bait  by  which  the  latent  laugh  is  to  be  lured 
from  its  hiding  place.  What  a  ghastly  mis- 
take ! 

.i 

Listen  To  Your  Patrons! 

I  can  already  hear  the  chorus  of  protest- 
ing voices.  I  will  be  severely  .  .  .  perhaps 
profanely  .  .  .  advised  that  pantomime  still 
rules  comedy.  I  will  be  told  that  sound  in 
comedy  is  but  an  adjunct  not  the  whole. 
But  ...  go  to  a  theatre  .  .  .  listen  to  the 
patrons  and  not  to  the  screen.  The  come- 
dian provokes  a  laugh.  In  front  of  you  a 
man  turns  to  his  companion,  "What  did  he 
say?"    By  that  time  the  comedian  is  speak- 


By 

H.  E.  JAMEYSON 

Mid-West  Theatres 


In  an  issue  devoted  almost  entirely  to  a 
discussion  about  the  Short  Feature  we 
honestly  felt  that  it  would  appear  much 
too  one-sided  if  we  dwelt  altogether  on 
the  merchandising  and  exploitation  of  this 
all-important  matter. 

It  remained  for  H.  E.  Jameyson,  a  show- 
man of  wide  experience  in  all  branches  of 
the  business,  to  give  us  some  frank  opinions 
about  what  is  NOT  all  right  with  short  fea- 
tures and  newsreels. 

His  comments  are  right  to  the  point  and 
should  command  the  attention  and  respect 
of  the  entire  industry.  Executives  as  well  as 
showmen  ought  to  carefully  digest  every 
word  of  this  unusual  article  and  then  analyze 
their  own  feelings  on  the  matter,  especially 
the  portions  that  may  tend  to  improve  the 
quality  of  these  subjects  which  are  so  badly 
needed  to  round  out  a  perfect  program. 

We  wonder  how  many  other  showmen 
have  given  this  matter  as  much  thought  as 
Jameyson.  How  many  have  really  stopped 
to  think  about  short  subjects  and  news- 
reels.  Whether  they  stand  ready  to  accept 
such  program  builders  as  a  rnatter  of  fact 
or  a  matter  of  importance.  Think  it  over 
brother  showmen;  it  all  comes  under  the 
heading  of  entertainment. 

Thank  you  "H.E."  for  your  invaluable 
assistance  in  helping  us  make  this  issue 
constructive  as  well  as  educational. 

"CHICK" 


ing  again.  The  answer  is  never  given.  All 
about  you  the  audience  is  straining  to  hear. 
The  spontaneous  laugh  that  was  generated 
is  suddenly  hushed.  The  movie  audience 
has  long  since  learned  the  implacable  pro- 
jection machinery  takes  no  account  of 
human  emotions.  Their  yarn  must  be  spun 
at  the  rate  of  90  R.P.M's.  The  dullards, 
the  slow  thinkers,  the  hard-of-hearing  find 
the  pace  too  swift.    The  effort  too  great. 

A  Strange  Contrast! 

Contrast  this  with  the  old  days  of  the 
silent  movie  when  we  built  a  mammoth 
business  upon  our  ability  to  deliver  enter- 
tainment without  demanding  any  effort  upon 
the  part  of  our  patrons.  Only  rarely  in 
these  days  of  sound  does  a  theatre  throb 
and  swell  with  the  screams  and  guffaws  of 
a  hilarious  audience.  Our  laughter  is  short- 
ened and  restrained.  Our  entertainment  is 
lessened  in  direct  proportion  to  the  effort 
we  must  put  forth  to  contain  ourselves  and 
to  listen. 

"Well,"  you  say,  "if  this  is  true  of  short 
reels  isn't  it  also  true  of  longer  features?" 
Indeed  it  is.  More  than  the  leaders  of  this 
industry  suspect.  But  it  is  particularly  true 
in  short  subjects  because  of  their  brevity; 
because  they  are  expected  to  be  diverting 
rather  than  dramatic  or  informative ;  and 
because  they  are  not  given  the  careful  in- 
telligent production  that  is  lavished  upon 
most  of  the  longer  productions. 

In  the  days  of  silent  pictures  the  cartoons 
were  "slipping"  rapidly.  In  these  days 
they  are  the  most  popular  short.  Why? 
Because  no  effort  is  required  of  the  specta- 


Are  Your  Reactions  the  Same 
as  Jameyson's  in  Connection 
with  the  Shortcomings  of  the 
Present  Day  Type  of  Shorts? 

tor.  All  we  need  to  do  is  lean  back  in  our 
seats  and  commence  to  grin  and  giggle. 

Every  seasoned  trouper  knows  that  a 
gesture  often  robs  a  speech  of  its  effective- 
ness. He  knows  if  he  moves  a  hand,  the 
spectator's  attention  will  be  distracted  and 
the  words  will  be  lost. 

An  ambidexterous  person  is  rare.  So 
also  is  the  person  whose  faculties  permit  him 
to  take  equal  cognizance  of  sound  and  scene. 
The  movie  patron  has  been  nourished  on  a 
simple  diet  of  action  comedy.  In  the  course 
of  time  we  became  masters  of  pantomime. 
Now  we're  garnishing  our  efforts  with 
superfluous  speeches  and  are  thus  putting  a 
burden  on  our  patrons  who  are  unable  to 
corordinate  their  senses  of  sight  and  hearing. 

This  particular  limitation  of  the  human 
being  shows  up  very  conspicuously  in  his 
reaction  to  comedy. 

Scientists  tell  us  that  a  great  percentage 
of  people  have  defective  hearing.  The  es- 
timate varies  from  as  low  as  12^  per  cent 
to  as  high  as  30  per  cent.  It  goes  without 
saying  these  people  .  .  .  without  realizing 
why  .  .  .  are  not  deriving  a  full  measure  of 
pleasure  out  of  our  offerings. 

Solve  the  Problem! 

The  inarticulate  millions  have  told  us  that 
something  is  wrong  with  our  entertainment. 
They  have  conveyed  the  message  to  us  by 
their  absence  from  our  theatres.  They  have 
not  told  us  what  or  why,  because  they  do 
not  themselves  know.  The  movies  do  not 
lure  them  as  they  once  did.  These  simple 
folks  .  .  .  and  after  all  most  of  us  are 
simple  .  .  .  seek  effortless  entertainment. 
We  are  not  giving  it  to  them.  We  make 
them  look  sharply.  We  make  them  listen 
hard.  We  make  them  coordinate  their  audi- 
tory and  optical  faculties  to  the  end  that  the 
message  conveyed  from  the  screen  may 
eventually  reach  their  brain.  We  make  them 
"shush"  promptly.  We  make  them  sit 
quietly.    We're  making  our  patrons  work  ! 

Is  this  an  attack  on  "talking  pictures"  as 
such  ?  No.  It's  a  plea  for  a  more  sane  and 
intelligent  use  of  sound.  We  can  dispense 
with  a  tremendous  amount  of  the  dialogue 
that  now  fills  our  pictures,  especially  our 
short  subjects.  The  supplementary  short 
pictures  should  be  interludes  in  the  "task" 
of  looking  and  listening  to  the  feature.  They 
should  be  "vacations"  from  the  "work"  en- 
tailed in  keeping  up  with  piece  de  resistance 
of  our  program.  They  should  provide  our 
patrons  with  a  "let  down"  from  the  uncon- 
scious effort  of  eighty  minutes  of  continuous 
looking  and  listening. 

When  we  learn  the  great  bulk  of  a  the- 
atre's patronage  is  temperamentally  and  con- 
stitutionally unable  to  adjust  itself  to  pro- 
tracted periods  of  mental,  optical  and  audi- 
tory alertness  we  will  be  better  able  to  cope 
with  the  problem  of  declining  attendance. 


50 


MOTION    PICTURE  HERALD 


April    2  3,    19  3  2 


THE  SUPPORTING  SHOW! 

Chet  Miller  of  Cheyenne  Says 
Much  Can  Be  Done  to  Improve 
the  Show  Through  "Builders" I 


I OW  many  times  have  you  sat  down  to 
I  I  a  fine  dinner,  of  maybe  roast  young 
turkey,  and  all  the  trimmings.  And 
thoroughly  enjoyed  it  because  everything 
was  on  the  table  to  make  it  a  "perfect"  meal. 
But  what  a  dud  it  would  be  had  your  host 
or  hostess  overlooked  the  salad,  gravy, 
mashed  potatoes  and  the  desert  (just  served 
you  dry  turkey),  with  maybe  a  whole  cu- 
cumber for  desert.  You  would  think  to  your- 
self how  much  they  could  learn  about  serv- 
ing a  meal.  How  many  other  times  have 
you  went  to  a  cafe  to  enjoy  a  repast,  and 
was  served  a  very  disappointing  selection 
of  food,  and  then  left  the  place  feeling  pretty 
good,  because  the  desert  was  delicious  to 
such  an  extent  that  you  forgot  how  poor 
the  main  meal  was  itself. 

Up  to  the  Manager! 

Every  manager  of  a  theatre  is  a  host  or 
hostess,  and  is  catering  to  a  finicky  public, 
all  of  whom  have  different  tastes.  But  must 
take  your  menu  as  you  serve  it.  So  do  you 
serve  your  programs  with  this  thought  in 
mind.  Or  do  you  run  along  with  the  false 
impression  that  any  old  thing  will  do  for 
trimmings,  providing  the  main  dish  is  okay? 
We  should  all  give  more  thought  to  our  pro- 
gram, and  see  that  we  have  the  proper  shorts 
that  will  please,  and  that  they  are  suitable 
to  balance  the  feature.  What  a  crime  it 
would  be  to  book  a  morbid  two-reel  detec- 
tive story,  an  uninteresting  travelogue,  and 
a  poor  sport  review  with  a  feature  like 
"Frankenstein."  Or  just  as  bad  to  waste 
your  best  comedy  with  a  feature  like  POLI- 
TICS. The  selection  of  your  short  program 
is  VERY  IMPORTANT,  and  should  be 
given  as  much,  if  not  more,  thought  than 
feature  bookings.  A  poor  feature  can  be 
made  much  poorer,  or  much  better,  accord- 
ing to  the  short  subjects  that  are  booked 
with  it. 

Advertise  Your  Shorts 

Give  them  good  space  in  your  newspaper 
ads.  On  your  marquee,  and  in  your  lobby. 
Let  your  patrons  know  what  you  are  serv- 
ing for  trimmings.  (Many  an  appetite  has 
been  created  by  a  sign  in  a  window,  "Fresh 
Strawberry  Short  Cake  Today.")  To  many 
of  your  patrons  the  short  subjects  are  the 
best  part  of  the  program.  And  many  a  time 
a  patron  has  walked  away  from  your  box 
office,  after  being  informed  that  they  would 
miss  a  certain  short  subject  if  they  went  in 
now.  Many  a  time  a  good  short  subject 
could  easily  share  newspaper  space  with  the 
feature  on  a  50-50  basis.  Many  a  time  pa- 
trons could  be  sent  out  of  the  theatre  with 
a  GOOD  taste  in  their  mouth,  by  running 
a  good  short  subject  after  a  poor  feature, 


that  would  otherwise  send  them  out  grum- 
bling. 

Every  manager  knows  the  short  subjects 
that  draw,  and  please.  Don't  hide  this  in- 
formation under  your  hat.  Watch  your 
newsreel  advance  bulletins.  What  a  chance 
to  score  on  a  famous  kidnapping  case  or 
some  important  event  or  personality.  How 
many  foreign-born  patrons  would  come  to 
your  theatre  if  they  knew  that  a  travelogue 
of  their  own  country  was  to  be  shown.  How 
the  football  fans  would  turn  out  if  they 
know  that  pictures  of  some  famous  team 
were  on  your  screen.  How  the  golfers  would 
come  if  they  were  properly  informed  as  to 
the  merits  of  a  series  of  pictures  showing 
golf  instruction. 

Watch  your  shorts  subjects  at  the  pre- 
view or  your  first  show.  Maybe  there  might 
be  something  in  them  that  you  could  capi- 
talize on.  Recently  the  writer  ran  a  musical 
short,  and  recognized  a  young  man  who  sang 
a  number,  and  who  was  from  a  neighboring 
town.  We  immediately  notified  the  manager 
in  this  neighboring  town  of  the  fact.  He 
booked  this  short,  let  his  people  know  that 
a  local  bey  was  in  it,  and  that  he  had  a  good 
part.  And  packed  his  theatre. 

Good  Audience  Stuff! 

Another  instance  two  or  three  years  back, 
the  writer  played  a  short,  which  was  an  act 
by  two  singers.  They  sang  one  number  and 
couldn't  decide  what  else  to  sing.  One  of 
them  suggested  to  the  other  that  they  let 
the  audience  decide.  After  asking  the  audi- 
ence, they  repeated  a  name  of  a  song  just 
as  if  some  one  in  the  audience  had  called  for 
it,  and  sang  another  number.  They  then  re- 
peated the  same  thing  for  the  third  number 
by  letting  the  audience  supposedly  choose  a 
song.  After  seeing  this  subject  at  the  pre- 
view we  decided  to  make  it  realistic.  And 
done  so  by  having  "plants."  In  the  audience 
to  call  out  the  name  of  the  songs  as  the 
singers  ask  for  them  from  the  screen.  The 
effect  that  this  drew  from  the  audience  was 
remarkable,  and  it  went  over  big  and  caused 
more  comment  then  the  feature  picture.  This 
short  I  don't  think  was  produced  with  the 
above  thought  in  mind.  But  by  watching 
your  short  little  effects  like  this  can  be  work- 
ed out  once  in  awhile. 

Don't  overlook  the  fact  •  that  your  short 
subject  is  as  important  to  your  program  as 
your  feature.  And  that  they  are  not  merely 
"Fillers"  to  kill  time  while  waiting  for  the 
customers  to  come  to  see  the  feature  picture. 
For  how  many  would  come  to  see  your  fea- 
ture if  they  knew  that  you  didn't  run  short 
subjects?  So  bear  in  mind  that  variety  is 
the  spice  of  life,  providing  it's  the  right  kind. 


ON  THE  BILLBOARDS,  TOO! 

Many  short  features  have  grown  in  popularity  to  such  an  extent  that  showmen  have  created 
panels  and  special  boxes  on  their  billboard  posters  to  plug  them.  This  slant  was  brought  to  our 
attention  only  the  other  day  when  driving  through  Long  Island  our  attention  was  attracted  to 
a  twenty-four  sheet  stand  in  which  the  short  features  were  given  prominent  mention  for  both 
changes  on  the  poster. 

If  you  have  a  knack  of  layout  copy  for  twenty-four  sheets  you  can  always  work  out  a  plug 
for  those  shorts  which  appeal  most  to  your  audience.  It  may  act  as  the  final  tug  to  the  box 
office  for  those  who  are  not  too  keen  for  your  feature  picture. 


MICKEY  MOUSE  NOW 
PLUGGING  "UNDIES"; 
GILLADETTE  SAYS  SO 

We  never  expected  to  hear  that  the  fa- 
mous Mickey  Mouse  was  plugging  a  brand 
of  underwear,  but,  according  to  informa- 
tion from  Norwich,  N.  Y.,  where  H.  L. 
Gilladette  manages  the  Smalley  Norwich 
Theatre,  it's  a  fact  and  the  photo  on  this 
page  will  prove  our  claim. 

It  all  came  about  when  the  president  of 
the  Norwich  Knitting  Company  conceived 
the  idea  that  marketing  undies  under  the 
brand  of  Mickey  Mouse  would  be  a  great 
gag.  He  is  a  man  of  action  and  forthright 
contacted  Mr.  Walter  Disney,  the  arch 
mouse  of  Hollywood  fame.  Result — a  tie-up 
for  the  exclusive  right  to  manufacture  un- 
dergarments for  children  from  3  to  12  years 
of  age. 

And  that  is  the  reason  why  it  may  be 
recorded  that  the  first  display  of  Mickey 
Mouse  undies  for  youngsters,  not  oldsters, 
was  made  by  Manager  Gilladette  of  Nor- 
wich. Furthermore,  if  the  first  display  is 
a  forerunner  of  what  is  to  follow,  the  undie 
manufacturer,  Mr.  Lehman,  has  started 
something  which  will  be  duplicated  in  other 
towns  if  the  tie-up  works  out  the  way  he 
thinks  it  will.  On  the  very  first  day  the 
window  appeared,  it  is  reported  ■  that  the 
kiddies  begged  their  parents  for  an  oppor- 
tunity to  don  a  suit  of  Mickies.  (We  shall 
claim  a  copyright  for  this  name.) 


Before  we  sign  off  on  Gilladette's  activi- 
ties, let  us  call  your  attention  to  that  win- 
dow display.  Note  the  Swiss  cheese,  if  you 
can,  at  the  bottom  of  the  display.  But  you 
may  take  our  word  for  it  that  it's  there, 
likewise  the  many  .figures  of  Mickey  and  a 
card  tying  the  deal  in  with  showings  of  a 
cartoon  at  the  Norwich.  So  prepare  your- 
selves, fellow  Round  Tablers,  for  an  inva- 
sion of  "Mickies,"  providing  the  resourceful 
Mr.  Lehman  has  his  way.  Thanks  also  to 
Tom  Wear  for  letting  us  in  on  this  gag. 


Another  New  Novelty 

"Flip  the  Frog,"  Metro's  cartoon  char- 
acter, has  a  new  coloring  book  for  children. 
The  book  measures  11  x  15  inches  and  con- 
tains 32  pages  of  amusing  drawings  of  do- 
ings in  Frogtown.  Half  of  the  plates  are  in 
full  color  and  the  balance  are  in  black  and 
white  for  coloring.  An  arrangement  has 
been  made  with  the  publishers  for  exhibitors 
to  deal  direct  on  a  wholesale  price  basis 
when  using  the  books  as  matinee  premiums. 
Cost  is  about  6.3  cents  apiece  in  quantities 
of  one  dozen  and  up. 


"SCREEN  SOUVENIRS" 
(Para.) 

If  there  is  any  short  subject  which  has 
captured  the  audience's  affections,  it  cer- 
tainly is  "Screen  Souvenirs."  The  series 
.  ave  now  reached  tn"e  point  where  the 
opening  title  is  greeted  with  a  spontaneous 
round  of  applause,  not  only  on  Times 
Square  but  on  Main  Street  too. 

If  you  have  yet  to  run  one  of  the  "Screen 
Souvenirs"  get  busy  and  spot  them  on 
schedule.  You'll  find  an  audience  reaction 
that  mighty  few  shorts  or  even  features  can 
boast  of. 


AND 


if  there  is  any  shorts  producer  who  has  captured  the  exhibitor  s  affections, 

IT  CERTAINLY  IS  PARAMOUNT! 


Just  as  in  feature  productions,  PARAMOUNT  is  the  style  originator  in  shorts.  SCREEN 
SOUVENIRS  is  only  one  example.  Look,  for  instance,  at  BETTY  BOOP,  the  little  lady  who 
captivated  the  nation's  audiences  on  her  very  first  appearance!  Look  at  the  names  in 
PARAMOUNT  TWO-REEL  COMEDIES,  SCREEN  SONGS,  ONE-REEL  PRODUCTIONS!  The  splendor  of 
PARAMOUNT  PICTORIALS!  Because  of  itsunequaled  resources  and  ingenuity,  PARAMOUNT 
always  provides  the  exhibitor  with  the  newest  ideas,  the  biggest  names,  the  most  enter- 
taining short  subjects.  That's  why  the  smart  exhib- 
itor, who  chooses  seat  fillers  instead  of  program 
fillers,  buys  — 


PARAMOUNT  SHORTS 


—and  once  your  patrons  have  had  a  taste  of 


■^■■■■■■■■■■■■■H  Whether  it's  a  war  or  a  funny  bit  of  human 
interest;  an  earthquake  or  a  sports  event— audiences  live  the  moment  when 
PARAMOUNT  NEWS  flashes  it  on  the  screen!  And  it's  really  news  when 
PARAMOUNT  brings  it— if  Jimmy  Doolittle  has  to  break  an  aviation  record,  if 
special  trains  and  boats  have  to  be  chartered,  if  blizzards  and  battle-fields  have 
to  be  braved-it's  all  in  the  day's  work,  as  long  as  PARAMOUNT  NEWS  gets 
there  first !  INTEREST  and  TIMELINESS  have  made  PARAMOUNT  NEWS  one  of 
the  most  popular  subjects  in  the  theatre  today ! 


PARAMOUNT  NEWS, 


try  and  give  them  anything  else! 


All  the  world  loves  "The  Eyes  and  Ears  of 
the  World  "-PARAMOUNT  NEWS!  It  gives 
them  the  latest  and  greatest  events  of  the 
day,  with  full  sound  as  well  as  accurate 
photography  ...  a  news  reel  that  actually 
makes  them  feel  they're  right  on  the  scene! 


PARAMOUNT  NEWS 


April    2  3,    19  3  2 


MOTION    PICTURE  HERALD 


S3 


EXPLOITING  THE  SHORT  FEATURE! 


POSTER  PHOTOGRAPHS 

8"  x  10" 


Drawing  can  be  made  by  your  artist,  select- 
ing the  shorts  which  you  feel  will  mean  money, 
and  after  assembling  each  subject  so  that  it 
can  be  used  at  any  time,  have  an  8"xl0"  photo- 
graph made  of  each. 

You  will  find  that  over  a  period  of  time, 
these  stills  will  cost  you  the  same  or  less  than 
stills  purchased  at  exchanges.  If  you  have  no 
artist  to  do  the  lettering,  the  local  printer  can 
set  up  beautiful  type  and  give  you  glossy  proofs 
for  reproduction. 

These  stills  are  samples  of  this  type  of  work. 


POSTER  FRAMES 

This  photograph  shows  a  poster  frame 
used  in  front  of  the  theatre  displaying 
photographs  as  outlined  above. 

Note  the  size  and  importance  of  the  pro- 
gram. 

One  sees  adver- 
tised an  ordinary 
feature,  thereby  caus- 
ing the  eye  to  wan- 
der to  the  stills,  with 
the  hope  that  some- 
thing will  be  appeal- 
ing enough  and  worth 
while  seeing. 

Not  only  does  the 
potential  patron  see 
the  stills,  but  also 
"MICKY  MOUSE," 
"ANDY  CLYDE," 
"PARAMOUNT 
NEWS" 
— and  in  spite  of  the 
fact  that  the  feature 
may   be    weak,  the 
customer  is  satisfied 
that    he    will  re- 
ceive   his  "money's 
worth." 

[P.     S.— Note  the 
phrase  on  bottom  of 
poster  frame :  "Com- 
plete Surrounding 
Screen  Show !"] 
The  8  x  10  stills  illustrated  above  can  be 
found  right  in  the  above  frame  photo  bearing 
out  Davidson's  ideas  along  these  lines. 

If  you  do  not  have  a  frame  like  the  one  pic- 
tured above,  Davidson  herewith  furnishes  you 
with  layout  that  can  be  built  inexpensively. 


|  'VE  been  asked  to  submit  to  the  Motion 
I   Picture    Herald    Round    Table    Club,  an 

article  on  the  "SELLING  OF  SHORT 
SUBJECTS  TO  THE  MOVIE  PATRON." 

Gentlemen,  I'm  going  to  be  very  candid! 

It's  almost  impossible  for  anybody  in  our 
great  business  to  definitely  tell  other  men 
throughout  the  field  how  to  do  certain 
things  without  raising  a  discussion  which 
always  ends  in  uncertainty;  the  great  evil 
that  has  been  a  hindrance  to  our  business. 

Therefore,  what  I  have  done,  is  gathered 
various  items  that  have  proven  themselves 
excellent  selling  media,  sorted  them  into  a 
simple  systematic  plan,  and  so  arranged 
them  that  your  assistant  under  your  guidance 
and  supervision  can  follow  out  a  definite 
concrete  plan — one  that  you  can  rest  as- 
sured, will  bring  absolute  results  to  your 
box  office. 

The  plan  is  divided  into  five  separate 
units,  which,  if  carefully  followed  at  each 
change  of  program  will  assure  you  of  good 
coverage.  Of  course,  there  are  other  things 
that  can  be  done,  however,  all  in  all,  you 
can  feel  satisfied  that  your  shorts  are  sold, 
without  any  further  thought. 

DAVE  DAVIDSON 

Advertising  Manager 

Publix   Greater  Talkie  Theatres 

Detroit,  Mich. 


Look  it  over  closely,  it  is  quite  self-explanatory. 
A  theatre  having  three  changes  of  program 


TRAILERS 


ante. Bftaoso/it 


weekly  can  use  three  frames  in  their  lobby. 
Definite  results  have  proven  that  the  patron 
will  stop  and  look  at  the  simple,  interesting, 
complete  story-telling  media. 

The  dater  at  the  top  of  the  frame  is  move- 
able, so  that  other  copy  can  be  placed  thereon. 
The  22x28's  and  Insert  Cards  are  purchasable 
at  all  exchanges,  as 
well  as  the  two  stills 
showing  scenes  from 
the  feature. 

The  other  four 
spaces  are  used  for 
the  selling  of  car- 
toons, Ripley's,  Pic- 
torials, etc.  . 
While  the  last  space 
can  be  used  for  a 
time  schedule  or  something  along  that  line. 


wgrain- 
Vime  Schedule 


Since  this  article  is  directed  more  to  the  sec- 
ond, third  and  consequent  runs,  instead  of  to 
the  downtown  houses,  I  suggest  the  making  up 
of  a  series  of  short  one-frame  stock  trailers,  as 
cards  Nos.  1,  2,  3,  attached  herewith. 

Trailers  are  so  made  that  they  always  can  be 
used.  In  other  words,  if  you  have  a  Laurel  and 
Hardy  short,  simply  follow  the  general  idea, 
as  shown  in  card  No.  1,  or  in  the  Mickey 
Mouse  card  No.  2.  These  are  always  current 
and  the  line  at  the  bottom  of  the  trailers, 
"New !  First  time  at  this  theatre,"  informs 
the  patron  that  it  is  not  a  repeat.  These  trail- 
ers follow  immediately  after  the  National 
Screen  sound  trailer  selling  the  feature  attrac- 
tion. In  this  manner  the  patron  seated  in  the 
theatre  becomes  aware  of  the  large  and  fine 
program  and  takes  away  with  him  a  promise 
to  himself  that  there  is  a  program  he  mustn't 
miss.  Card  No.  3,  selling  the  newsreel,  should 
be  run  after  every  group  of  trailers  selling  the 
coming  program.  Newsreels  are  the  vital  part 
of  every  program.  This  plan  is  for  the  theatre 
that  cannot  afford  to  have  trailers  selling  shorts 
for  every  change. 

Other  Trailer  Slants 

Included  in  the  trailer  material  we  dug  out 
of  Dave  was  some  of  the  more  eleborate  style 
used  for  the  downtown  first  runs  and  deluxers. 
One  thing  in  particular  which  attracted  our 
attention  was  an  idea  he  used  in  conjunction 
with  "Shanghai  Express"  and  probably  many 
times  before. 

His  trailers  started  off  with  a  special  on  the 
feature.  This  was  followed  up  with  trailer 
plugs  for  the  surrounding  program,  but  each 
carrying  the  feature  title  and  Dietrich  head  in 
a  comet  effect. 

In  working  it  along  these  lines  he  not  only 
succeeded  in  getting  his  short  subjects  across 
with  proper  emphasis  but  did  not  afford  the 
patrons  the  slightest  chance  of  forgetting  the 
importance  of  his  feature.  We  considered  this 
an  exceptionally  good  idea  and  feel  that  many 
other  houses  will  find  it  worthwhile,  as  long 
as  they  are  using  trailers,  to  follow  the  same 
slant. 

The  continuity  of  his  trailers  is  as  follows : 
Feature,  Screen,  Act,  Comedy,  Screen  Song  and 

(Continued  on  Next  Page) 


54 


MOTION    PICTURE  HERALD 


April    23,  1932 


'SHORT'  EXPLOITATION! 

(Continued  from  preceding  page) 


News.  If  you  can  visualize  the  effectiveness  of 
this  advance  plug  then  you  will  better  appre- 
ciate it.  Picture  your  house  crowded  with 
patrons  and  the  big  coming  feature  announce- 
ment is  flashed  on  the  screen.  While  they  are 
still  digesting  that  feature  plug  you  follow  it 
right  up  with  your  next  strongest  bet  on  the 
coming  program.  If  it's  a  stage  presentation 
or  vaudeville  act,  makes  no  difference.  What- 
ever it  may  be,  flesh  or  film,  it  gets  the  proper 
plug.  Then  after  the  feature  and  act  trailers, 
you  follow  it  right  up  with  the  comedy  trailer 
and  then  the  News  and  Screen  Song  if  that's 
the  way  your  show  happens  to  be  booked  in. 

By  using  that  comet  effect  at  the  top  of  the 
trailer  card  in  which  is  carried  the  title  and 
picture  of  star,  you  immediately  tie  the  entire 
series  of  trailer's  together  and  avoid  the  mo- 
notony of  a  different  looking  trailer  for  each 
announcement.  It's  merely  a  throwback  on  the 
old  idea  of  institutional  trailers  when  each  the- 
atre used  an  individual  border  or  theatre  mono- 
gram for  their  national  special  trailers. 


NEWSPAPERS 


MARQUEE  COPY 

RICHARD  DIX  "THE  LOST 
SQUADRON" LAUREL  &  HARDY 
COMEDY— NEWS 

Please  note  the  importance  that  the  bottom 
line  adds  to  the  feature  being  advertised.  This 
is  just  an  idea  of  marquee  copy.  I  have  seen 
canopy  copy  which  for  the  second  line  instead 
of  reading  LAUREL  &  HARDY  COMEDY- 
NEWS,  lists  the  other  players  in  the  feature 
attraction.  If  Richard  Dix  does  not  mean 
enough  to  the  attraction,  the  featured  players 
certainly  do  not.  This  is  just  an  idea  for  com- 
parison. 

In  writing  marquee  copy  I  generally  list  on  a 
piece  of  paper  everything  that  I  have  for  sale ; 
find  out  the  amount  of  space  I  have  for  adver- 
tising, then  use  just  the  most  important  items. 
This  may  seem  the  usual  procedure,  but,  having 
corrected  canopy  copy  for  ten  theatres  during 
the  past  two  years,  I'm  satisfied  in  saying  that 
marquee  copy  does  not  get  enough  thought  and 
is  sadly  neglected. 


Cfltuxfafav  CLd  *1 


Op«D  1 :  L5.  Show  1 :30 
Prog  i 


I  FORBIDDEN' 


ZttRfeld  Dtncbitf  Act — Now* 


Because  of  the  fact  that  the  local  theatre  does 
not  do  much  newspaper  advertising,  the  short 
subject  should  not  be  overlooked. 

The  clippings  of  a  group  of  neighborhood 
theatres  are  herewith  attached,  showing  how 
advertising  the  "Short  Subject"  can  be  worked 
into  the  ads. 


STUNT  ADVERTISING 

Various  methods  of  exploitation  on  selling 
short  subjects  would  be,  for  example,  Curios 
displayed  in  prominent  locations  to  help  sell 
Ripley's  "Believe  It  or  Not." 

Newspaper  tieups  with  newspapers  carrying 
Grantland  Rice  Sportlights,  for  which  you  can 
receive  big  ads  in  return  for  mention.  The 
running  of  a  short  subject  personality  is  a 
great  stunt,  to  be  used  a  week  before  that  star 
will  appear  in  person,  and  things  of  that  nature. 

Stunt  Advertising  to  me  is  so  wide  a  subject 
that  it's  one  man's  idea  against  another's  as 
to  whether  or  not  you  can  check  an  actual  in- 
crease in  the  "Box  Office,"  and  because  of  this, 
I'm  leaving  this  media  to  your  own  discretion. 


SPECIAL  STUFF 

In  addition  to  the  type  of  material  advocated 
by  Davidson  in  his  campaign  to  sell  shorts  as 
a  direct  medium  to  increase  box  office  receipts, 
he  also  has  used  a  multigraphed  bulletin  in  the 
past  for  the  purpose  of  aiding  the  individual 
house  managers  in  how  to  get  the  most  out  of 
their  surround  show.  Captioned,  "XCHANGE" 
Sell  Your  Shorts,  it  conveyed  special  material 
on  different  series. 

This  same  information  is  available  to  any 
and  every  showman  by  merely  going  to  your 
local  exchange  and  finding  out  what  material 
and  accessories  they  have  on  the  different  short 
series  booked  into  your  house. 


Dave  Davidson  has  set  forth,  briefly  and  to  the 
point,  some  mighty  helpful  suggestion  for  the 
advertising  and  exploiting  of  the  Short  Feature 
via  many  different  mediums.  His  suggestions  are 
all  based  upon  actual  experience  and  tried  and 
proven  methods.  You  can  therefore  feel  that  in 
adopting  any  of  the  ideas  incorporated  in  his 
suggestions  you  are  taking  very  little  chance  of 
slipping  up. 

We  could  have  made  this  a  long  drawn  out 
article  running  three  or  four  pages  long,  as  a 
matter  of  fact  Dave  wanted  us  to  build  a  com- 
plete story  around  the  material  he  sent;  but  after 
studying  it  for  a  while  we  decided  that  the  way 
he  sent  it,  together  with  his  terse  comments, 
could  not  be  improved  upon.  So  here  you  have 
it.  "CHICK" 


MOTHER'S  DAY! 

Many  showmen  have  already  laid  their 
plans  for  Mother's  Day;  others  will  be  get- 
ting all  set  within  the  next  week.  Depart- 
ment stores,  chain  stores,  specialty  shops, 
florists,  candy  shops  and  other  merchants 
will  be  receiptive  for  tie-ups  for  this  occa- 
sion. A  number  of  managers  will  have  spe- 
cial covers  for  their  programs;  many  more 
will  issue  special  invitations  to  a  selected 
group;  special  slides  will  be  used  and  songs 
sung  fitting  the  day,  and  numerous  stunts 
will  be  employed  throughout  the  nation  to 
publicize  the  event. 

Tie  in  with  this  nationally  observed  day 
and  let  your  patrons  know  what  you  are 
playing  then  and  the  following  week.  Tell 
them  to  bring  mother  along.  Do  your  share 
of  the  ballyhoo  and  reap  a  consequent  re- 
ward. 


ARRANGEMENTS  MADE 
FOR  MANUFACTURE  OF 
"SCRAPPY"  GIVEAWAYS 

Arrangements  have  been  made  by  Colum- 
bia Pictures  Corp.  with  a  number  of  manu- 
facturers for  the  manufacture  and  distribu- 
tion of  a  variety  of  articles  suitable  for  win- 
dow displays  in  drug  stores,  toy  shops  and 
candy  stores. 

SCRAPPY 

TOY  NOVELTIES 


Pictured  here  is  an  assortment  of  "Scrap- 
py" dolls  and  two  games,  "Scrappy's  Movie 
Theatre  and  Scrappy  Goes  Fishing."  Other 
articles  interesting  to  children  include  pen- 
cil sets,  paint  and  crayon  sets,  child's  tea  set, 
a  series  of  drawing  and  story  books,  and 
"Scrappy"  Chocolate  covered  candy.  The 
company's  suggests  that  the  articles  may  be 
used  as  give-aways,  tie-ups,  etc.  Your  ex- 
change will  give  you  any  additional  informa- 
tion you  may  desire. 


Sunday  War  Continues 

The  battle  of  Plainfield,  N.  J.,  Sunday 
movies  continues,  the  latest  development  be- 
ing the  arrest  of  Manager  Walter  Haas,  in 
charge  of  Publix  houses  in  the  city.  Prior 
to  Haas'  arrest  his  predecessor  was  arrest- 
ed, and  so  on  and  so  on,  all  in  spite  of  the 
fact  that  the  County  Court  has  ruled  that 
operation  of  Sunday  movies  is  not  in  viola- 
tion of  a  city  ordinance.  However,  indica- 
tions are  that  local  authorities  will  fight  it 
out  if  it  takes  all  Summer. 


■■■■■■■■^ — _  — .  

The  Worlds  Greatest  Ne  wsreel 


5c 


MOTION    PICTURE  HERALD 


April    2  3,    19  3  2 


DOUBLE  OR  'TROUBLE'  FEATURES- 
DOES  THIS  ANSWER  THE  RIDDLE? 


This  Practical  Showman  Is  of 
the  Opinion  That  You  Can 
Present  a  Better  Show  with 
Good  Supporting  Shorts! 

F,  as  has  been  claimed  time  and  again, 
there  is  no  ill  in  the  motion  picture  busi- 
ness that  a  good  picture  can  not  cure,  it 
seems  ridiculous  to  assume,  as  so  many 
showmen  are  doing  these  days  that  it 
takes  two  class-one  feature  productions 
to  build  up  a  program  that  will  find  favor 
with  the  public.  It  would  seem  that 
movie  patrons  are  being  over-indulged  in 
this  particular  form  of  entertainment  to 
a  point  where  they  will  become  so  sated 
it  will  be  hard  to  re-adjust  programs  to 
a  sane  level. 

Just  a  Stimulant! 

As  S.  R.  Kent  said  in  speaking  of  this 
condition,  at  the  Washington  convention 
last  month  : 

"It  is  like  feeding  morphine  to  a  suf- 
ferer. It  brings  temporary  relief  but 
when  the  effect  wears  off,  then  what?" 
Hence,  bearing  this  sage  deduction  in 
mind,  it  would  appear  well  to  turn  to 
some  other  and  wiser  method  of  program 
building  which  brings  us  to  the  subject 
of  "shorts,"  always  reliable  when  properly 
selected  and  presented. 

This  is  my  twenty  second  year  in  this 
industry.  From  the  day.  a  news  reel  first 
made  its  bow  I  can  not  recall  a  single  in- 
stance where  a  patron  walked  out  during 
its  showing.  Folks  may  disapprove  of 
any  part  of  the  program,  but  NOBODY 
EVER  WALKED  OUT  ON  A  NEWS 
REEL.  Our  patrons  enjoy  visiting 
strange  places  and  peoples,  and  the  sole 
difference  in  this  "'mode  of  travel"  ap- 
pears to  be  in  the  "route." 

Did  Sound  Help  Newsreels? 

When  sound  first  came  into  being  and 
various  producing  companies  started 
making  talking  news  reels  it  was  obvious 
that,  due  to  the  necessity  of  shifting 
cumbersome  equipment,  hot  news  for 
screen  consumption  would  be  retarded  in 
its  progress.  This  plus  the  fact  of  out- 
side noise  interference  made  a  successful 
talking  news  a  big  problem.  In  the  silent 
days  it  was  the  rule  rather  than  the  ex- 
ception to  show  news  reel  shots  of  a 
sports  event  a  few  hours  after  the 
"classic"  ended.  Not  only  Broadway  but 
key  cities  throughout  the  country  would 
show  the  running  of  the  Kentucky  Derby, 
a  major  football  or  world  series  game  in 
record  time.  This  was  because  the 
camera  man  could  set  up  in  a  minute;  he 
was  not  bothered  about  sound  trucks, 
etc.,  thus  making  the  NEWS  a  worthy 
contemporary  of  the  daily  press. 

It  remained  for  "Uncle  Carl"  Laemmle 
to  conceive  an  idea  whereby  animated 
news  could  still  be  kept  as  NEWS  and 
have  sound  and  voice  behind  it.  Radio 
had  become  very  popular  in  the  homes 
and  of  the  many  announcers  one  name 


By  FRED  S.  MEYER 

Alhambra  Theatre 
Milwaukee,  Wise. 


T  is  only  natural  that  in  a  discussion  about 
short  features  the  double  (or  trouble) 
feature  slant  would  inject  itself.  Fred 
Meyer  tackles  this  problem  in  his  own 
typical  way;  meaning  that  he  calls  a  spade 
a  spade  and  gives  you  the  inside  slant  as 
seen  through  his  own  b.o.  window. 

We  are  inclined  to  believe  that  if  most 
showmen  would  face  this,  as  well  as  other 
problems,  in  a  more  aggressive  manner 
they  would  arrive  much  sooner  at  the  solu- 
tion. 

Once  again  we  want  to  emphasize  the 
fact  that  every  item  appearing  on  the  Club 
pages  can  be  construed  as  being  put  be- 
fore the  other  Club  members  for  their  con- 
sideration. If  you  disagree  we  expect  you 
to  take  the  floor  and  express  your  own 
views. 

In  your  next  letter  we  suggest  that  you 
vote  for  or  against  Fred  Meyer's  views  on 
the  matters  discussed  in  this  article. 

"CHICK" 


stood  out,  head  and  shoulders  above  the 
rest,  Graham  MacNamee.  If  MacNamee 
was  a  household  word,  why  not  utilize 
that  popularity  for  the  screen,  must  have 
been  Mr.  Laemnde's  thought. 

As  a  result,  Radio's  foremost  announcer 
made  his  bow  as  Universal's  newsreel 
talking  reporter. 

News  That  Is  "Hot"! 

The  recent  Lindbergh  kidnapping  case 
furnished  a  good  example  of  audience  re- 
action. Every  newsreel  covered  the 
event  and  after  seeing  practically  all,  I 
believe  I  can  state  authoritatively  that 
MacNamee  created  a  feeling  of  sympa- 
thetic understanding  not  equalled  in  any 
other  expressed  method  of  screen  or 
press.  And  again,  some  months  ago, 
when  gangsters  shot  down  innocent  chil- 
dren in  Brooklyn,  who  can  forget  Mac- 
Namee's  description  of  that  calamity  or 
his  tirade  against  organized  gangsters? 

The  old  adage  that  you  can  "only  get 
out  of  a  picture  what  you  put  behind  it" 
holds  doubly  true  insofar  as  it  applies  to 
short  subjects.  Advertised  as  News,  it 
means  just  that — supposedly  current 
events.  By  the  same  token  Literary 
Digest,  Times,  etc.,  also  contain  news 
depending  solely  on  how  new  the  sub- 
ject matter  is.  In  our  advertising,  we  al- 
ways mention  MacNamee  by  name.  Space 
is  allotted  to  him  in  our  ads,  as  well  as 
on  our  lobby  displays.  Occasionally  we 
use  a  likeness  of  the  announcer.  This  at- 
tracts attention,  because  it  is  augmented 
by  a  brief  resume  of  the  current  highlight 
topics.  At  the  end  of  the  news  reel  sub- 
ject we  carry  our  own  stock  trailer,  con- 
taining MacNamee's  likeness  and  men- 
tioning the  fact  that  he  is  a  weekly  fea- 
ture in  this  theatre. 

No  one  likes  the  Universal  Talking 
Reporter  but  the  public.  No  one  ever 
walked  out  on  our  news  reel.  It  has 
been  found  best — by  actual  test. 


Find  Out  Definitely  Whether 
Your  Patrons  Want  Quality 
or  Quantity  and  Be  Guided 
Accordingly  in  Your  Booking! 

Some  years  ago,  a  Trade  paper  awarded 
a  Gold  Medal  for  the  best  short  subject 
produced  during  that  particular  season. 
It  seems  to  me  that  there  never  was  a 
more  opportune  time  than  the  present  to 
do  something  for  the  shorts.  They — 
short  subjects — properly  balanced  and 
publicized  are  the  sole  answer  to  our 
"trouble  feature"  problem.  Take  the 
Babe  Ruth  series  for  example.  We  pre- 
sented the  five  of  them,  and  it  was  with 
genuine  regret  when  the  fifth  was  shown. 
I  wish  there  had  been  ten  more.  I  can 
recall  no  single  or  series  of  short  sub- 
jects that  were  better  liked  by  young  and 
old  than  "Playing  Ball  with  Babe  Ruth" 
real  entertainment  A  positive  answer  to 
the  cry  for  getting  the  kids  back  again. 

"Strange  as  it  Seems"  many  of  our 
patrons  actually  inquire  when  the  next 
STRANGE  will  be  shown.  In  this  day 
and  age  where  nothing  seems  to  arouse 
more  than  casual  interest,  it  is  nothing 
short  of  unusual  to  have  people  com- 
ment and  ask  for  the  next  release.  In 
this  case  as  in  Universal's  News  Reel  I 
believe  the  Talking  Reporter  is  as  re- 
sponsible for  the  public  demand  as  is  the 
techni-colored  subject  matter.  What  the 
eye  sees,  the  heart  believes.  Well,  it's 
much  easier  to  fool  the  eye  than  the  ear. 
The  latter  is  much  truer  than  the  eye. 
And  the  freaks  of  nature  are  but  sec- 
ondary alongside  of  an  interesting  de- 
scription. 

Let's  Have  Showmanship! 

Three  months  ago  I  made  a  statement 
that  I  would  like  to  repeat  here:  "What 
the  industry  needs  above  all  else  in  1932 
is  a  restoration  of  COMMON  SENSE 
SHOWMANSHIP."— I  stick  to  this 
opinion.  The  country  has  had  more  than 
its  fill  of  double  features.  Theatres  have 
given  away  everything  from  a  kitchen 
stove  to  a  house  and  lot.  Admission 
prices  were  reduced  to  pre-war  days; 
"two-for-ones,"  family  nights,  etc.  failed 
to  bring  anything  but  temporary  relief. 
If  we're  to  survive,  there's  but  one  thing 
left  for  us  to  do : 

To  build  programs  with  vision.  To 
carefully  select  and  properly  balance  the 
"added  featurettes" ;  to  present  and  fea- 
ture a  news  reel  that  is  NEWSY;  in 
brief,  to  go  back  to  the  "mixed  program" 
days  of  1912.  Maybe  I  am  wrong,  but  it 
was  the  result  of  those  early  days  that 
brought  us  to  the  lofty  heights  of  today. 
And  why,  may  I  ask,  can't  the  public  be 
interested  again  as  it  was  in  the  Biograph 
Girl,  the  Vitagraph  todav,  the  Broncho 
Billy  or  101  Bison  days? 

Backward,  turn  backward,  oh  time  in  thy 
flight 

Let  us  be  showmen  and  cure  our  plight ! 


i 


ONE  A  WEEK 


FROM  FOX 


58 


MOTION    PICTURE  HERALD 


April    2  3,    19  3  2 


ROUND  OUT  THE  PROGRAMS! 


By 

WALTER  S.  CALDWELL 
Manager 
Loew's  Valentine 
Toledo,  O. 


Don't  Miss 


College 
Hounds 


WOULD  you  be  intrigued  by  a  motion  pic- 
ture   program    composed    entirely  of 
feature-length  films?  Neither  would  WE. 
It  would  be  like  meat  without  seasoning ;  like 
fish    without    a    piquant  sauce;   like  Hamlet 
without  the  "hams" 
playing  it. 

The  abbreviated 
reels ;  the  "shorts" 
or  "featurettes"  or 
whichever  you  care 
to  term  them,  are 
what  round  out  any 
program. 

For  the  purpose  of 
this  brief  article,  I'll 
call  them  "shorts" 
and  hope  the  B.V.D. 
people  will  think  it 
an  indirect  tie-up. 

We  consider  ex- 
ploiting our  shorts 
as  seriously  and  care- 
fully as  we  do  the 
starred  60  or  70  min- 
ute feature.  And 
this  is  WHY: 

Laurel  and  Hardy, 
Charlie  Chase,  Our 


World', 
Funniest 

"Barkie" 

THEY  TALK!  ft 
THEY  SING!,  w 

If,  a  V?  W 
Bow-Wow  Ct^-J^i 


LOEW'S  VAIINTINI 


NOW! 


(Over) 


Caldwell   plugged  one  of 
his    shorts    via    this  tag, 
which   was  distributed 
throughout  the  city. 


Gang,  Boy  Friends,  the  Dogville  comedies  and 
other  funny  shorts  have  won  a  definite  and  ap- 
preciative following.  So  have  Mickey  Mouse, 
Silly  Symphonies,  Flip  the  Frog  and  the  other 
animated  chuckle-inciters.  Another  portion  of 
our  clientele  is  partial  to  out-of-doors  pictures, 
and  naturally,  the  Traveltalks,  the  Sportsman's 
reels  and  the  films  pertaining  to  life  in  the  open 
have  their  appeal. 

But  the  short  subject  that  is,  in  my  opinion, 
the  most  important,  is  the  newsreel.  Witness 
the  popularity  of  these  timely  audience-pullers, 
by  the  fact  that  the  entire  theatre  programs  in 
New  York  and  elsewhere  are  devoted  wholly 
to  the  projection  of  last-minute  news  shots  from 
all  over  the  world. 

DO  you  know  that  the  largest  and  most  in- 
fluential newspapers  in  the  United  States 
have  standing  orders  to  play  up  on  page  one  and 
other  advantageous  positions  in  their  periodicals, 
pictures  of  the  day's  happenings  to  the  ex- 
clusion of  almost  everything  else?  The  same 
is  true  of  the  newsreels  in  theatres,  with  the 
added  zest  of  seeing  them  in  action  and  hearing 
the  voices  of  the  subjects.  That  is  why  I  al- 
ways big  type  newsreel  and  emphasize  its  box- 
office  value. 

And  another  thing  (you  are  probably  doing 
the  same  thing,  but  it's  worthy  of  a  line)  we 
have  always  eliminated  ALL  commercial  ad- 
vertising from  our  screens.  The  so-to-speak 
"silver  sheet"  if  its  use  is  prostituted  by  the 
flashing  of  "sales"  at  a  local  emporium  or  other 
non-entertaining  matter,  takes  its  function  of 
entertainment  away  and  the  theatre  ceases  to 
belong  to  its  patrons,  the  people  who  pay  your 
salary  and  mine,  and  becomes  an  advertising 
medium  and  inadvertently,  but  most  certainly, 
slowly  antagonizes  the  clientele.  Better  by  far 
to  utilize  the  time  a  paid  advertisement  would 
occupy,  with  a  short  of  some  type — and  there 
are  scores  of  notable  ones  that  would  please  an 
audience. 

IN  Toledo  we  exploit  shorts  almost  as  heavily 
'  as  we  do  the  features. 
Witness : 

With  one  of  the  Dogville  comedies  we  tied 
up  with  a  local  meat-packing  plant  that  fur- 
nished   us    10,000    fresh    full-sized  "wienies." 


These  were  tagged  with  theatre  mention  and 
passed  out  on  busy  street  corners  by  pretty 
girls  with  attractive  looking  baskets.  Do  you 
think  that  a  single  person  passed  them  by? 
And,  in  addition  to  the  laugh  with  which  the 
passerby  took  the  miniature  "doggie"  he  or  she 
was  reminded  of  the  Dogville  comedy  playing  in 
Loew's  Valentine  and  we  had  a  healthy  reaction 
all  that  week.  We  took  a  huge  six-sheet  frame 
and  spelled  out  with  "wienies"  the  name  of  the 
comedy,  placed  it  near  our  ticket  office,  and 
one  of  the  newspapers  gave  us  a  three-column 
spread  on  the  strength  of  the  novelty. 

Same  with  the  Laurel  and  Hardy  comedy ; 
same  with  a  Charlie  Chase ;  same  with  almost 
all  of  the  shorts  that  garnish  our  programs. 
Each  lends  itself  admirably  to  some  kind  of 
local  tie-up. 

WHEN  the  William  Tilden  Tennis  reels  were 
played,  we  tied  up  with  the  Toledo  Blade. 
gave  an  inexpensive  but  flashy  cup  for  a  letter 
on  "My  Greatest  Thrill  in  Tennis,"  and  it  was 
good  for  ten  stories  and  three  two-column 
pieces  of  art. 

The  "Fisherman's  Paradise"  with  Pete 
Smith's  glib  and  droll  chatter,  has  won  an  army 
of  devotees  who  wouldn't  know  if  a  nimrod 
was  a  portion  of  fishing  tackle  or  a  stage 
weight,  but  the  reels  have  the  out-of-doors  lure 
and  so  we  hammer  away  at  them  in  our  news- 
paper ads,  on  our  screen  and  also  in  our  herald. 


HO!HOiHA!HA!riAW!HAWf 


In  fact,  the  screen  always  announces  a  week 
in  advance  the  shorts  of  the  next  program. 
When  the  celebrated  "Cuckoo"  musical  prelude 
of  a  Laurel  and  Hardy  comedy  is  flashed, 
audiences  invariably  burst  into  an  audible  wave 
of  laughter  and  the  same  is  true  with  some  of 
the  other  established  fun-creators.  We  have 
noticed  that  the  impending  advent  of  a  Mickey 
Mouse  draws  plaudits  and  so  does  the  announce- 
ment of  a  half  dozen  other  favorite  shorts.  We 
find  room  on  our  marquee  for  our  featured 
shorts  each  week.  It  is  seen  by  uncounted 
thousands  daily  and  at  times  I  firmly  believe 
that  it  is  the  magnet  that  draws  patrons  in 
equal  proportions  to  the  seven  or  eight  reeler. 

When  we  do  not  find  space  in  our  ads  to 
run  the  schedule  of  shows  we  are  deluged  with 
phone  calls  asking  when  a  certain  short  will  go 
on.    That  certainly  indicates  interest. 

Our  lobby  blazons  forth  the  shorts  of  the 
present  and  coming  week  and  we  have  cut- 
outs of  the  better  known  favorites  on  display 
in  plenty  of  advance  time  to  cause  the  patrons 
to  chatter  about  them. 

Oh,  yes :  as  in  the  Tilden  Tennis  reels,  when 
we  played  the  series  of  Football  pictures,  we 
tied  up  with  the  high  schools ;  got  our  football 


BILL  ADAMS  SELLS 
HIS  SHORTS  DESPITE 
TWO-FEATURE  POLICY 

With  a  double  feature  policy  in  effect  for 
the  past  two  years,  manager  of  the  Colonial 
Theatre,  Brockton,  Mass.,  hasn't  very  many 
opportunities  to  exploit  short  subjects;  how- 
ever, now  and  then  a  short,  or  a  series  of 
shorts  of  outstanding  calibre  pops  up  and 
extra  attention  is  given  them. 

Adams  was  one  of  the  many  showmen 
who  cashed  in  on  the  Bobby  Jones  series  of 
golf  shorts  released  last  season  and  in  all 
probability  will  go  to  work  on  something 
else  along  the  same  lines  this  season,  if  it 
happens  along.  Last  year  he  had  no  diffi- 
culty in  effecting  a  tie-up  with  one  of  the 
largest  department  stores  in  the  city  for  a 
golf  equipment  window  display  and  was  also 
successful  with  the  promotion  of  a  large  co- 
operative ad  among  the  sporting  goods 
stores.  |k_ 

One  of  the  best  paying  shorts  he  ever 
played  at  his  theatre  was  a  newsreel  of  the 
Brockton  delegation  to  the  American  Legion 
Meet  at  Detroit  last  Fall.  Adams  made  a 
special  trip  to  that  city  in  order  to  see  that 
motion  pictures  were  taken  of  the  parade 
and  was  amply  repaid  for  his  time  with  the 
returns  that  came  his  way  when  the  shots 
were  shown.  This  stunt  also  crashed  the 
local  newspapers  for  front  page  stories. 

Adams'  reminders  about  golf  and  motion 
pictures  concerning  local  residents  are  both 
well  worth  considering,  particularly  since 
the  golf  season  is  with  us,  and  there's  no 
telling  when  some  local  happening  can  be 
picked  up  by  the  camera  and  made  into  a  bo-v 
office  bet. 


School  Advertising 

Once  again  let  us  mention  the  advertising 
possibilities  offered  by  the  distribution  of 
manilla  paper  text  book  covers  among  school 
children. 

It  is  mandatory  that  all  pupils  cover  their 
books  and  keep  them  constantly  clean.  One 
of  the  largest  book  cover  companies  (name 
on  request)  is  putting  out  a  cover  that  will 
fit  all  size  books  and  imprinting  same  with 
theatre  advertising.  One  at  hand  shows 
members  of  "Our  Gang"  on  the  front  por- 
tion of  cover.  The  covers  cost  less  than  a 
cent  each. 


schedules  and  did  the  obvious  but  important 
things  to  win  their  patronage,  and  we  certainly 
did  receive  it. 

The  Traveltalks  are  naturals  for  tourists 
windows  in  the  local  travel  bureaus,  and  when 
we  have  aviation  shorts  the  various  air  travel 
agencies  and  the  airports  are  billed  and 
heralded. 

■  You  may  have  heard  something  of  a  depres- 
sion. It  is  asserted  that  some  folks  are  a  bit 
glum.  That's  the  chap  who  can  be  sold  on 
shorts.  Not  the  Stock  Market  variety,  of 
course,  but  snappy,  entertaining,  clever  reels 
that  for  the  time  being  at  least,  will  make  the 
down-in-the-mouth  patron  bid  the  blues  begone. 

HE'S  your  ace  in  the  hole,  the  backbone" 
of  your  business,  the  one  who  makes  it  possible 
to  meet  payrolls — and  by  the  same  token,  that 
is  true  of  your  shorts — THEY  are  your  ace  in 
the  hole ;  THEY  are  the  backbone  of  your 
business;  THEY  are  the  best  investment  and 
the  ones  that  pay  the  biggest  dividends  (prop- 
erly exploited,  of  course)  on  any  man's  picture 
program. 

A  diversified  program  of  intelligently  selected 
shorts  is  what  draws  many  a  vagrant  dollar  to 
your  till  and  the  repeated  return  of  your 
modern-day,  hard-to-please  patron. 


April    2  3,    19  3  2 


yow&TruMoM 

At  ttS  7TAC-EOV 


MOTION    PICTURE  HERALD 

HERE  IS  THE  WAY  SMART  SHOWMEN  GIVE  THEIR  SUPPORTING  SHORT  SUB- 
JECTS THE  PROPER  BREAK  IN  THEIR  UP-TO-THE-MINUTE  NEWSPAPER 
ADVERTISING  MANY  A  SHORT  HAS  HELPED  PUSH  AN  OTHERWISE  WEAK 
SHOW  UP  TO  GOOD  B.  O  RETURNS. 


59 


t>T  AIM'S  TOI»AV 


60 


MOTION    PICTURE  HERALD 


April    2  3,    19  3  2 


A  HOUSE  MANAGER  DISCUSSES 

THE  SHORT  FEATURE  QUESTION! 


How  to  Best  Advertise  Your 
Program  Builders  and  Why,  Is 
the  Trend  of  This  Interesting 
Story  from  a  Smart  Showman! 

THE  short  subject  selling  policy  of  Jim 
Landers,  manager  of  the  Old  Mill  The- 
atre, Dallas,  Texas,  consists  of  investing 
as  much  time,  energy  and  money  in  shorts 
as  he  proportionately  invests  in  the  sale  of 
a  feature  picture. 

"It's  a  deplorable  fact,  but  true,"  he 
states,  "that  too  many  managers  are  prone 
to  look  upon  the  short  subject  as  so  much 
filler  and  let  it  go  at  that."  He  suggests 
that  they  sit  down  and  look  the  situation 
right  in  the  eye. 

"How  many  two-reel  comedians,"  he  asks, 
"have  they  seen  graduate  to  feature  length 
pictures  because  of  their  outstanding  work 
in  shorts  ?  And  when  they  play  a  picture 
featuring  one  of  these  actors  or  actresses, 
how  many  patrons  know  anything  about 
these  newly-made  stars  of  feature  pictures  ? 
The  theatre  management  knows  them  but 
the  patrons  do  not  know  them,  simply  be- 
cause they've  never  been  sold  as  they  should 
have  been  sold.  I  have  seen  this  situation 
take  place  many  times  in  my  theatre  and  in 
others,  and  we  would  stand  around  and 
wonder  why  we  didn't  do  the  business." 

Play  Up  Names! 

Landers  believes  in  booking  name  acts 
if  you  can  always  get  them,  but  if  you  can't, 
play  up  whatever  name  you  have  in  the  act 
or  comedy.  Any  name  is  better  than  none, 
according  to  his  way  of  thinking.  In  other 
words,  if  important  names  in  the  cast  are 
omitted,  then  the  public  has  a  right  to  as- 
sume that  there's  no  one  of  any  consequence 
in  the  picture.  On  the  other  hand,  if  you 
come  right  out  and  declare  that  Susie  Cluck 
is  in  "Steamboat  Sal,"  then  a  percentage  of 
patrons  will  conclude  that  Susie  must  rate 
some  attention  from  the  public. 

For  instance,  if  your  shorts  set  you  back 
$300  per  week  and  your  feature  costs  $1,200, 
then  it's  logical  to  arrive  at  the  conclusion 
that  the  shorts  deserved  at  least  one-fourth 
as  much  sales  pressure  as  the  feature.  This 
rule  applies  to  the  average  run  of  short 
reels.  In  the  event  of  a  Charlie  Chase,  a 
Laurel  &  Hardy,  Billy  House,  Harry  Lang- 
don,  and  others,  special  effort  is  made  to 
plaster  the  star's  name  and  title  of  picture 
all  over  the  screen,  front,  ads  and  lobby,  to 
say  nothing  of  special  exploitation. 

Trailers,  Too! 

With  the  same  thought  in  mind,  shorts  are 
then  worth  at  least  one  frame  if  two  minutes 
are  devoted  to  the  feature  in  the  trailer. 
In  other  words,  sell  your  short  along  the 
same  lines  that  you're  selling  your  feature. 
Bill  them  the  same  way,  with  name  of  star 
or  title,  then  a  snappy  catchline,  and  on  to 
the  next  line.  Sometimes  a  still  of  the  star 
or  some  unusual  pose  can  be  used  as  the 
background,  or  on  one  side  of  the  frame. 
And  by  all  means,  Landers  states,  after  you 


By 

JIM  LANDERS 
Old  Mill  Theatre 
Dallas,  Tex. 


N  line  with  the  promise  we  made  at  the 
start  of  this  section  we  present,  here- 
with, some  fine  slants  on  the  short  fea- 
ture from  a  showman  who,  like  thousands 
of  other  showmen,  must  interest  his  com- 
munity in  the  entertainment  angles  of  such 
subjects.  Landers  tells  you  how  he  built  up 
business  via  his  supporting  program,  and  we 
would  venture  the  opinion  that  many 
others  could  do  likewise  if  they  would  but 
learn  to  appreciate  the  great  asset  these 
short  subjects  represent  in  th  make-up  of  a 
motion  picture  show. 

We  could  have  filled  up  page  after  page 
with  blurbs  from  the  publicity  departments 
of  the  various  producers,  but  we  choose  to 
give  the  space  over  to  the  showmen  in  the 
field  because  we  firmly  believe  that  their 
comments  and  reactions  are  far  more  vital 
at  this  time. 

We  have  every  reason  to  feel  that  you'd 
rather  read  about  short  subject  showman- 
ship from  showmen  than  publicity  offices. 
Were  we  right? 

"CHICK" 


have  mentioned  your  feature,  stage  attrac- 
tions and  shorts,  then  sum  them  all  up  in 
one  frame  under  some  such  caption  as, 
"What  a  Show,"  or  "Can  You  Beat  This 
for  Real  Entertainment  ?"  This  can  be  fol- 
lowed by  the  titles  or  star's  name  again 
listed  and  numbered  just  like  the  old  time 
vaudeville  programs. 

Many  times,  according  to  Landers'  ex- 
perience, a  good  "name"  act  will  do  more 
for  business  than  a  weak,  no-box-office-ap- 
peal feature  picture.  Furthermore,  just  be- 
cause a  good  stage  comedian  has  made  a 
few  shorts,  which  you  are  going  to  play, 
is  no  reason  for  neglecting  to  mention  him 
in  newspaper  ads.  If  you  were  going  to 
play  the  same  person  on  the  stage  in  a 
revue  or  in  a  vaudeville  unit,  then  you'd  sell 
him  almost  as  much  as  you'd  sell  your 
feature.  Bill  his  name  BIG  and  give  the 
title  of  his  act,  plus  a  snappy  catchline. 

Also,  he  states,  never  take  for  granted  that 
patrons  know  your  program  includes  a 
Sound  News  or  a  Cartoon.  Many  times  he 
has  found  shots  in  a  News  that  could  be 
played  up  for  real  money  at  the  box  office. 
He  gets  his  exchange  to  send  him  release 
sheets  of  the  News  just  as  soon  as  it  re- 
ceives them.  Cartoons  are  always  men- 
tioned, and  when  a  well  known  Cartoon 
character,  that  name  is  also  played  up. 

Here's  another  good  suggestion :  "Why 
not,"  he  states,  "take  an  interesting  story 
out  of  the  press  book  of  some  feature  and 
adapt  the  name  of  your  short  star  to  this 
story,  for,  after  all,  the  average  press  book 
story  hasn't  much  more  foundation  than  that 
and  will  fit  most  any  name  you  care  to  use." 
Travelogue,  Sport  Slants  and  other  kindred 
shorts  are  always  good  for  legitimate  news 
stories  on  the  sporting  page,  and  many  times 
will  lend  themselves  to  a  nice  tie-up,  espe- 
cially in  case  you  are  booked  for  the  entire 
series.   This  same  procedure  will  apply  on 


See  if  You  Can't  Follow  Some 
of  Lander's  Suggestions  to 
Improve  Your  Business  with 
the  Many  Fine  Short  Subjects! 

shorts  of  interest  to  women,  golfers,  swim- 
mers and  football  teams. 

He  never  makes  up  a  panel  for  his  fea- 
tures without  including  just  a  small  card  or 
plaque  on  shorts,  or  at  least,  one  of  the  out- 
standing subjects,  figuring  that  some  patrons 
might  only  read  that  particular  poster  and 
will  then  see  what  constitutes  the  balance 
of  the  program.  If  he  has  four  3-sheets 
available,  one  is  always  devoted  to  shorts, 
and  sometimes  two  if  there  happened  to  be 
a  "name"  among  them.  In  these  instances 
he  also  uses  art  heads,  stills  and  cutout 
colored  figures  from  14x36  inserts. 

Built  Up  Popularity! 

To  familiarize  patrons  with  cartoon  char- 
acters he  identifies  them  week  to  week 
until  they  are  well  known.  Special  short  at- 
tractions are  billed  as  such,  with  a  separate 
set  piece  in  advance,  and  later  in  the  outer 
lobby.  He  also  believes  in  devoting  part  of 
the  front  to  a  complete  line  up  of  short 
subjects,  either  in  a  regular  program  panel, 
always  in  the  same  spot,  or  on  one  side  of 
the  front  itself.  He  suggests  that  the  mar- 
quee also  be  used,  if  size  permits,  for  a 
name  from  one  of  the  several  shorts.  If 
some  short  has  particular  appeal  to  women, 
he  sees  that  a  good  comedy  is  on  hand  for 
the  men,  and  then  tells  them  about  it.  When 
weak  features  are  played,  good  "name"  acts 
are  booked,  and  sold  HARD. 

As  far  as  exploitation  is  concerned,  Lan- 
ders thinks  there  isn't  any  reason  why  this 
type  of  selling  should  be  confined  to  the 
feature  picture,  and  lists  several  as  particu- 
larly adaptable  to  tie-ups,  such  as  window 
displays,  etc.,  for  certain  sports  films  or 
others  of  athletic  nature.  These  immediately 
open  the  way  to  make  contact  with  a  local 
merchant  for  a  tie-up  and  in  nine  cases  out 
of  ten  he'll  be  more  than  willing  to  co- 
operate. 

Many  Selling  Mediums! 

Summing  it  all  up.  Landers  observes : 
"You  have  the  following  mediums  of  sale : 
newspaper,  screen,  lobby  and  front,  and  ex- 
ploitation. Make  a  definite  decision  regard- 
ing the  comparative  value  of  your  shorts 
and  your  feature  for  that  particular  week, 
then  adhere  to  that  decision.  You  will  find 
that  you  can  educate  your  patrons  to  the 
fact  that  you  have  screen  entertainment 
other  than  your  feature  that  is  always 
worth-while.  Build  up  the  fact  that  in  their 
minds  that  even  though  they  might  not  like 
the  feature,  they  will  certainly  find  some- 
thing in  the  surrounding  program  that  will 
please  them.  And  by  all  means  use  all  of 
the  above-mentioned  mediums  of  sale  and 
devote  the  time,  space,  money  and  effort 
to  your  shorts  that  they  rightfully  deserve, 
both  from  an  entertainment  standpoint  and 
from  the  box  office  angle. 

(See  Page  74  for  Additional  Material  From  Jim 
Landers ) 


METRO-GOLDWYN- 
MAYER  SHORT 
SUBJECTS  SPEAK 
FOR  THEMSELVES ! 


"Our  pictures  are  playing  more  y. 
spots  than  ever.  Showmen  give  our  names  \ 
feature  billing.  Hal  Roach  has  BIG  PLANS  J 
for  his  'Pardon  Us'  boys''' 


"The  box-office  tells  me  my 
personal  appearance  tour  gives  my 
comedies  a  bigger  draw  than  ever. 
I'll  never  fail  you  ! " 


"We're  delighted  with  the  reception 
our  first  season  of  co-starring  comedies 
is  getting  from  the  press  and 
the  public  I " 


LAUREL-HARDY 


Charlie  CHASE      zasu  PITTS-Theima  TODD 


nJ™  SP*NKY,  appearing  in 
Our  Gang  comedies.  Vve  Won  thc 

J*™  of  America  and  I'm 


I'm  DICKEY  MOORE, 
just  signed  for  the  NEW 
ALL-STAR  'OUR  GANG' 
COMEDIES" 


"It's  the  flappers  and  their  boy  friends  who 
buy  tickets  regularly  for  your  theatre.  That's 
why  our  comedies  have  that  money- 
getting  appeal '." 


"OUR  GANG"  COMEDIES 


BOY  FRIENDS  COMEDIES 


FITZPATRICK 
TRAVELTALKS 


HARRY 
LAUDER 


FLIP  THE 
FROG 


DOGVILLE 
COMEDIES 


/  'Every  field  of 
sport  covered 
interestingly  with 
PETE  SMITH 
laugh  talks 
advertised  on 


marquees 


SPORTS 
CHAMPIONS 


FISHERMAN'S 
PARADISE 


news 
interestingly 
presented!" 


HEARST  METRO- 
TONE  NEWS 


62 


MOTION    PICTURE  HERALD 


April    23,  1932 


SHERIDAN  TELLS  OF 
THREE  SHORTS  THAT 
BOOSTED  BOX  OFFICE 

While  picture  playing  policy  at  the  Des 
Moines  Theatre,  Des  Moines,  Iowa,  has 
more  or  less  made  the  plugging  of  short  sub- 
jects an  incidental  measure,  Manager  Hal 
Sheridan  can  think  of  three  recently  played 
short  features  that  deserve  particular  men- 
tion because  of  returning  such  exception- 
ally fine  results. 

The  first  of  this  trio,  "Beauty  Secrets  of 
Hollywood,"  is  a  Paramount  single  reel  sub- 
ject with  a  running  time  of  ten  minutes. 
This  was  produced  in  color  and  much  is 
claimed  for  its  technical  perfection.  Ap- 
parently it  is  not  only  splendid  entertain- 
ment, but  offers  many  merchandising  possi- 
bilities. Sheridan  played  this  short  for  one 
week  late  last  Fall  and  through  the  coopera- 
tion of  one  of  the  city's  largest  department 
stores  arranged  what  can  be  classed  as  an 
outstanding  campaign. 

Store  Co-operation! 

At  the  store  end  the  manager  of  the  cos- 
metic department  arranged  at  considerable 
expense  for  the  appearance  of  an  interna- 
tionally recognized  beauty  specialist.  In 
conjunction  with  the  film  she  made  ad- 
dresses and  gave  advice  to  ladies  at  both 
store  and  theatre.  The  store  also  paid  for 
all  special  newspaper  advertisements  to  the 
amount  of  $165.  All  ads  included  an  equal 
amount  of  theatre  copy  and  also  copy  for 
feature  attraction. 

As  far  as  the  ladies  are  concerned,  Sheri- 
dan states,  this  subject  offers  one  of  the 
greatest  tie-up  possibilities  that  he  knows 
of.  The  only  cost  to  theatre  was  cost  of 
film  and  his  campaign  brought  excellent  re- 
sults to  the  box  office. 

Another  short  played  recently  that  brought 
fine  returns  to  the  Des  Moines'  box  office 
was  "Bard  of  Broadway."  featuring  Walter 
Winchell.  This  is  a  single  reel  Warner  sub- 
ject, with  a  running  time  of  12  minutes. 
Wherever  Winchell  is  popular  Sheridan 
recommends  it. 

Newspaper  Tie-Up! 

He  tied-up  with  a  local  newspaper  which 
was  featuring  a  syndicated  Winchell  ma- 
terial and  was  able  to  arrange  an  effective 
campaign.  Due  to  the  fact  that  the  Win- 
chell column  appeared  daily  many  readers 
were  interested  in  seeing  the  author  on  the 
screen.  The  art  department  made  up  a  very 
good  cutout  of  Winchell  and  he  was  played 
up  on  the  marquee.  The  newspaper  came 
across  with  generous  publicity  and  played 
the  reel  up  as  a  new  subject,  despite  the 
fact  that  it  is  not  a  recent  release.  The  only 
cost  to  the  theatre  was  for  the  film.  Box 
office  returns  were  excellent. 

A  single  reel  commercial  subject  from 
Visugraphic  is  third  on  Sheridan's  list. 
While  commercial,  it's  not  direct  advertis- 
ing and  he  believes  it  offers  splendid  enter- 
tainment and  exceptional  opportunities  along 
merchandising  lines,  particularly  in  the 
aviation  field. 

He  played  this  subject  for  one  week  last 
Fall  and  tied  up  with  a  local  paper  which 
owns  and  operates  an  auto-gyro  for  busi- 
ness purposes.  The  net  result  as  far  as  the 
newspaper  is  concerned,  was  more  free  space 
and  cuts  than  at  any  previous  time,  regard- 
less of  attraction  or  tie-ups.  In  addition  to 
the  newspaper's  assistance,  the  local  airport 
also  cooperated,  giving  the  theatre  a  giant 
lobby  display.  All  of  this,  including  the  film, 
was  gratis. 


LISTING  THE  SHORTS! 

HERE  is  the  way  the  Loew  Theatre  circuit 
in  New  York  City  emphasize  their  short 
features  in  their  weekly  mailing  program. 
A  program,  by  the  way,  which  has  a  circula- 
tion running  into  the  millions  for  all  the  New- 
York  Loew  houses. 


Lincoln  So. 


Performance  Continuous  Daily 
11  A.  M.  to  11  P.  M. 
Program  Changed  Every  Saturday,  Tuesday 
and  Thursday 
Phone:  TRafalgar  7-8692 


Sat.,  Sun.,  Mon.,  Apr.  9,  10,  11 

MARION  DAVIES 
CLARK  GARLE 
"POLLY  OF  THE  CIRCUS" 


ANDY  CLYDE  in 
"HEAVENS,  MY  HUSBAND" 

"BALI— ISLAND  OF  PARADISE" 
Fitipatrick  Traveltalk 


•WHEN  THE  RED,  RED  ROBIN" 
Screen  Song 


Hear  GLOBE   TROTTER  in  Metro/one  News 
Tues.,  Wed.,  Apr.  12,  13 

"HOUND  OF  THE 
RASKERVILLES" 

Sherlock  Holmes  Adventure 


RAY  COOKE  in 
"TORCHY'S  NIGHTCAP' 


"PARAMOUNT  PICTORIAL' 


'SCREEN  SNAPSHOTS" 


"BIMBO  THE  ROBOT" — Talkartoon 


Hear  GRAHAM  McNAMEE  in  Universal 
Newsreel 

Thurs.,  Fri.,  Apr.  14,  15 

CLAUDETTE  COLRERT 
"THE  WISER  SEX" 
Melvyn  Douglas,  Lilyan  Tashman 
William  Boyd 


EDGAR  KENNEDY  in  "Bon  Voyage" 
"TIMELY  TUNES" — Organlogue 


"TEMPLE  OF  HEAVEN" — Scenic 


'OSWALD  WINS  OUT" — Cartoon 


Hear  GLOBE   TROTTER  in   Melrolone  News 


When  a  circuit  of  the  high  calibre  of  Loew's 
undertakes  to  give  their  supporting  subjects 
such  important  •  mention  then  it  ought  to  be- 
hoove many  of  us  to  do  likewise.  There  are 
many  reasons  why  we  say  this.  First,  it  gives 
your  prospective  patrons  the  opportunity  of 
knowing  whether  you  are  going  to  play  some 
particular  short  subject  which  they  like. 
Second,  it  immediately  offers,  in  black  and 
white,  a  complete  listing  of  your  entire  pro- 
gram and  makes  the  reading  of  it  enhance  its 
drawing  powers.  Third,  it  assures  your  patrons 
of  a  diversified  show,  and  that,  after  all,  is  one 
of  the  things  most  movie-goers  are  looking  for. 

Totaled  up,  your  short  features,  news  reels 
and  novelties  amount  to  quite  a  sum  of  money. 
You'd  be  surprised  to  really  dig  in  and  find 
out  how  close  it  comes  to  feature  length  costs. 


PICK  YOUR  SHORTS 
WITH  CARE,  ADVISES 
MANAGER  MELINCOFF 

No  matter  how  strong  your  feature  pic- 
ture happens  to  be  it  is  practically  impossi- 
ble to  live  down  audience  reaction  to  an 
hour  of  mediocre  short  reels,  believes  Max 
Melincoff,  manager  of  the  Palace  Theatre, 
Lawrence,  Mass.,  hence  this  showman  takes 
particular  pains  in  the  making  up  of  that 
end  of  his  program. 

His  feature  picture  generally  runs  about 
65  minutes,  which  means  over  an  hour  de- 
voted to  shorts,  or  some  other  added  attrac- 
tion, in  order  to  fill  out  a  two-hour  and  ten 
minutes  show.  Unless  the  shorts  are  selected 
with  great  care,  weak  spots  will  appear 
here  and  there  in  the  structure  and  the 
whole  show  is  very  apt  to  fall  flat. 

Another  point  which  is  deserving  of  much 
care  and  consideration,  thinks  Melincoff,  is 
the  placing  of  shorts.  He  spots  them  as  you 
would  a  five  or  six  act  vaudeville  bill, 
carefully  avoiding  any  clash  between  sub- 
jects. For  instance,  he  will  open  with  a 
Novelty  reel,  then  follow  with  a  cartoon ; 
then,  possibly,  a  Vitaphone  Singing  and 
dancing  "flash"  act,  to  be  followed  by  a 
two-reel  comedy  and  the  Newsreel.  He  al- 
ways keeps  his  Newsreel  'way  down  on  the 
bill,  just  before  the  feature,  so  that  the  late- 
comers for  the  last  show  will  not  miss  seeing 
it,  as  next  to  the  feature  he  considers  the 
News  one  of  the  most  important  subjects 
on  the  entire  program. 

Max  Melincoff  has  been  a  consistent  con- 
tributor to  this  department  and  his  sugges- 
tions have  always  been  of  a  constructive 
nature.  We  are  sure  his  views  on  the  proper 
handling  of  short  subjects  will  be  received 
by  his  fellow  Club  members  in  the  same 
spirit. 


FRISCO  HOUSE  WENT 
FOR  EQUAL  BILLING 
OF  A  WINCHELLINGO 

The  importance  of  a  Walter  Winchell 
short  subject  not  only  impressed  the  man- 
ager of  Warner's  San  Francisco  Theatre  to 
the  extent  of  giving  it  equal  billing  with  a 
feature,  but  it  seems  that  a  local  newspaper 
critic  reacted  in  the  same  manner. 

The  newspaperman  devoted  about  seven- 
eighths  of  his  column  to  the  Winchellingo 
and  the  remaining  eighth  somewhat  apolo- 
getically offered  a  brief  review  of  the  fea- 
tures. 

Which  all  goes  to  show  that  knowing  peo- 
ple believe  that  Mrs.  Winchell's  bad  little 
boy  Walter  has  an  extensive  audience  in  all 
parts  of  this  country  and,  therefore,  a  likely 
subject  for  exploitation. 


NEWSPAPERS  GLAD 
TO  HELP  YOU  SELL 
POPULAR  CARTOONS 

Newspapers  will  be  glad  to  cooperate, 
states  Vitaphone,  in  a  tie-up  between  theatre 
and  paper  on  the  S.  S.  Van  Dine  cartoon 
strip  which  began  during  April.  This  tie 
may  be  arranged  similar  to  the  one  already 
in  effect  on  "Believe  It  or  Not"  Ripley 
shorts,  whereby  a  review  of  the  short  and 
daily  reader  may  be  obtained  in  exchange 
for  a  short  trailer  calling  attention  to  the 
newspaper's  end  of  the  deal.  The  idea  of 
having  one  of  the  cartoon  strips  incorporated 
in  the  trailer  has  also  been  advanced  as  an 
excellent  means  of  furthering  the  tie-up. 


First  of  the  News  Reels  .  .  .  grandest  name  in  the 
industry  ...  leader  in  prestige  and  quality  for 
more  than  twenty-five  years  and  still  scooping 
the  field... Remember  THE  SHANGHAI  BATTLE 
SCENES  ...THE  LINDBERGH  KIDNAPPING 

PATHE  gave  you  the  finest  shots -and  gave  them  to  you  FIRST! 


Clark  &  McCu Hough 
Jimmy  Gleason 
Edgar  Kennedy 

Jimmy  Savo 

Rosco  Ates 
Chic  Sale 

Benny  Rubin 
Mickey  McGuire 
Grantland  Rice 
Floyd  Gibbons 

FOUR  VAN  BEUREN'S 

NOVELTIES 

"The  Vagabond  Director" 
Grantland  Rice  Sportlights 

"Aesop's  Fables" 
Tom  and  Jerry  Cartoons 


IPlazon  your  marquee  with 
feature-power  shorts  that  sell 
seats!  Round  out  your  program 
with  one  and  two  reel  subjects 
that  will  bring  in  the  money- -- 
and  bring  back  the  money. 

In  the  amusement  business  there 
is  no  substitute  for  good  enter- 
tainment. The  house  that  pro- 
vides the  best  shows  will  ring 
up  the  steady  profits. 

The  star  names  on  the  right 
leave  no  room  for  doubt.  RKO- 
Radio  Short  Subjects  go  straight 
to  the  heart  of  your  box  office! 


PATHE  MONTHLY  REVIEW 


64 


MOTION    PICTURE  HERALD 


April    23,  1932 


ANIMATED  CARTOONS! 


By  BERNIE 

Mgr.  Trans-Lux  Sho 

AFTER  closely  observing  moving  pic- 
ture audiences  for  a  long  period  of 
time  it  is  very  apparent  that  Aesop's 
Fables,  Tom  and  Jerry  and  other  animated 
cartoons  are  the  most  popular  subjects  on 
the  screen.  This  popularity  is  not  confined  to 
the  younger  generation,  but  is  equally  appar- 
ent in  adults  of  all  ages  and  both  sexes. 
Many  Trans-Lux  patrons  have  been  ques- 
tioned to  ascertain  the  underlying  cause  for 
the  universal  esteem  in  which  these  short 
subjects  are  held  and  variety  of  answers 
have  been  given,  from  which  the  following 
observations  are  drawn  : 

1.  The  animated  cartoon  is  light  in  vein 
and  so  different  from  the  realities  of  life  that 
it  affords  genuine  relaxation.  Although 
there  is  a  theme  of  a  story  running  through 
the  subject,  the  portrayal  and  the  characters 
represented  are  so  far  separated  from  any 
actual  earthly  existence  that  one  is  tempo- 
rarily lifted  entirely  out  of  the  sphere  of 
earthly  troubles  and  activities. 

2.  These  cartoons  are  short  and  conse- 
quently do  not  ever  last  long  enough  to 
actually  bore  one. 

3.  Cartoons  usually  have  lively  and  enter- 
taining music  which  most  every  one  enjoys. 

4.  Patrons  realize  that  they  are  pen  and 
ink  work  and  are  much  intrigued  as  to  the 
method  of  their  production.  The  synchroni- 
zation is  also  a  never-ending  wonder  to 
patrons  who  marvel  at  the  exact  timing  of 
the  action  with  the  talk  and  sound.  Although 
this  appeal  is  purely  of  a  mechanical  nature, 
it  nevertheless  adds  much  to  the  interest  in 
this  type  of  subject. 

5.  Of  all  the  different  cartoons  it  is  my 
opinion  that  those  featuring  animals  are  the 
most  enjoyable  and  I  believe  that  in  this 
observation  will  be  found  the  principal  cause 
for  the  popularity  of  cartoons  in  general. 
For  instance,  the  antics  of  the  various  little 
dogs,  cats,  mice,  elephants,  etc.,  in  Aesop's 


RYBACH 

rt  Subject  Theatre 

Fables  take  one  back  to  one's  own  childhood 
days  with  memories  of  a  pet  perhaps  long 
lost  to  the  conscious  mind,  but  still  deeply 
embedded  in  the  subconscious  mind.  Prac- 
tically every  one  loves  animals  of  some  kind, 
or  did  in  their  childhood  days.  The  cartoon, 
consciously  or  otherwise,  turns  back  the 
pages  to  memories  of  very  long  ago ;  to 
childhood  phantasies  and  the  days  of  youth 
and  fairy  tales,  when  the  lives  of  most  were 
an  eternal  pleasure,  and  the  responsibilities 
and  grief  of  later  years  unknown. 

After  all,  every  woman  is  in  reality  a  lit- 
tle girl  grown  up  and  deep  within  every  man 
there  will  still  be  found  a  little  boy.  It  is  in 
that  ability  to  prove  the  depths  of  the  hu- 
man emotions  of  adults  in  this  respect  that 
the  animated  cartoons  featuring  animals 
make  their  greatest  appeal.  And  yet  this 
reason  is  not  realized  by  most  adults  who 
frequently  cannot  tell  exactly  what  it  is 
about  these  utterly  fantastic  subjects  that 
they  like  so  well. 

6.  It  is  amusing  in  fact  to  see  persons 
mature  in  years  laughing  heartily  at  an 
Aesop's  Fable  and  then,  upon  questioning, 
they  will  reluctantly  admit  that  they  really 
enjoyed  it  so  much.  It  is  so  light,  and  so 
silly,  that  many  adults  are  timorous  about 
admitting  that  such  frivolity  should  amuse 
them  so  much.  They  seem  to  feel  that  it  is 
a  subject  for  children  and  are  a  bit  sur- 
prised at  themselves  for  enjoying  it  so  im- 
mensely. Upon  finding  out  that  they  are  no 
exceptions,  but  that  adults  the  world  over 
enjoy  it,  they  seem  relieved. 

7.  For  children  of  course  the  appeal  is 
much  more  direct  and  very  understandable. 
It  is  aimed  directly  at  their  play  life  in  and 
around  which  their  childish  interests  center. 

8.  Animated  cartoons,  such  as  Tom  and 
Jerry  or  Aesop's  Fables,  are  clean  entertain- 
ment and  are  suitable  for  children,  which 
cannot  be  said  for  many  other  films. 


START  A  PYROLOID  NIGHT  IN  YOUR  THEATRE 


Pyroloid 
Dresserware 
Makes  Profits 
for  Exhibitors 


Priced 
to  Suit 
Any 
Admission 


References 

Gladly 
Furnished 


The  Wilcox  Company,  Athol,  Mass. 

NEW  YORK  CITY:  EMPIRE  STATE  BLDG.  TORONTO,  CANADA:  297  CAMPBELL  AVE. 

Manufacturers  of  "Pyroloid  Products"  for  over  30  years 


CORT 

TODAY— TOMORROW 


SHEWELL  FEATURES 
SHORTS  IN  ADS  AS 
SCREEN  VAUDEVILLE 

Just  to  give  you  a  small  idea  of  how- 
George  Shewell  values  his  short  subjects 
and  plays  them  up,  take  a  squint  at  the 
illustration  with  this  little  story.  Note,  if 
you  please,  how  he 
has  made  up  a  force- 
ful program  by  rea- 
son of  his  intelligent 
sho  w-s  e  1 1  i  n  g  and 
newspaper  ads. 

The  reason  why  we 
go  into  a  rave  about 
material  of  this  sort 
is  chiefly  because  we 
are  so  darned  anxious 
to  emphasize  the  tre- 
mendous value  and 
importance  of  the 
short  subject  and  its 
need  to  help  round  out 
a  perfect  show  regard- 
less of  what  the  fea- 
ture attraction  may  be. 

To  us,  and  this  is, 
of  course,  a  strictly 
personal  opinion,  it  is 
nothing  short  of  crim- 
inal for  any  theatre  to 
buy  supporting  short 
subjects  and  then  give 
them  nothing  in  the 
form  of  a  plug  or 
boost  other  than  to 
throw  them  on  the 
screen. 

Learn  to  appreciate 
the  true  value  of  these 
subjects  and  the 
amount  of  strength 
they  add  to  your  com- 
plete show  and  then 
do  as  Shewell  does  for 
the  Cort  Theatre  in 
Cambridge,  Ohio.  Fea- 
ture them  in  your  newspaper  advertising 
just  as  he  is  doing. 

Look  a  bit  further,  too,  and  note  the 
coming  show  announcement  at  the  bottom 
of  the  ad.  Get  that  bold  faced  type  telling 
about  4  ACTS  OF  SCREEN  VAUDE- 
VILLE, and  then  listing  them  just  as 
though  they  were  appearing  in  the  flesh. 
That's  showmanship  and  that's  show-selling. 
You  may  claim  that  you're  bettering  this 
type  of  work  but  you'll  have  to  prove  it  with 
facts  before  we'd  believe  it. 

More  power  to  showmen  like  George 
Shewell,  and  here's  hoping  we  will  watch 
him  climb  further  up  on  the  ladder  of  suc- 
cess. Any  man  who  can  handle  himself  as 
George  does  deserves  promotion.  Keep  on 
sending  us  some  more  of  your  stuff,  George. 
We  like  it. 


  PLUS   

iaijie*ham 

in 

"HELPMATES" 

MICKEy 
MOUSE 

Mickey '»  Orphan 


COMING  THURSDAY 

William  Powell 

IN 

"High  Pressure" 

with  GEORGE  SIDNEY 
PLUS 

4  Acts  Vaudeville 

INCLUDING 

JACK  BENNY 

BURNS  and  ALLEN 
BOSWELL  SISTERS 
CHAS.  DAVIS'  GANG 


Try  a  Laugh  Night! 

Many  of  our  members  have  put  over  a 
"Laugh  Nite"  and  found  the  occasion  good 
for  increased  receipts  and  as  a  method  of 
breaking  up  monotonous  billing.  It  con- 
sists of  a  night  set  aside  for  short  subjects 
only  and  generally  results  in  the  playing  of 
as  many  subjects  as  would  be  taken  up  by 
regular  feature  time.  Vaude  style  heralds, 
listing  the  attractions  in  proper  order  of 
value,  can  be  used  to  publicize  the  show. 
It's  hardly  necessary  to  state  that  the  pro- 
gram must  contain  some  outstanding  shorts. 


ITS  RlNQ  ARpi/HD  A  /{Of/  ¥Wft£ 


For  the  Showman  who  never  fails  to  round  out  the  enter- 
tainment value  of  his  program  by  including  one  or  more 
of  Columbia's  popular  short  features.  The  uniform  excel- 
lence of  these  interesting  and  amusing  little  reels  is  at 
once  the  secret  of  their  far-flung  popularity  and  the  reason 
why  they  have  often  been  a  greater  seat-selling  factor 
than  the  big  feature  they  are  billed  with.  Their  wide  variety 
meets  every  program  need  by  lending  pep  and  continuity. 
Follow  the  lead  of  the  world's  greatest  showmen— sprinkle 
them  liberally  throughout  every  program. 


SHORT  FEATURES 
THAT  ARE  LONG 
ON  ENTERTAINMENT! 


Ctters 


66 


MOTION    PICTURE  HERALD 


April    2  3  ,    19  3  2 


WE  OFTEN  WONDER 


By 

LOU 


S  SYLVESTER 


Ah  me.  How  well 
we  can  recall  all 
those  happy  (?) 
moments  when  the 
show  finally  arrived 
and  we  found  that 
the  nine-  to  twelve- 
minute  shorts  were 
only  four  minutes. 
Zowie  went  the 
schedule  and  more 
often  our  good  na- 
ture along  with  it. 
Just  another  sunny 
day  gone  cloudy. 


IF  SHORT 
TROUBLE* 
WILL  EVER. 
END 


BAIR  TURNED  OUT 
ANOTHER  AD  THAT 
CAUGHT  THE  EYES 

Readers  of  this  department  have  often  had 
occasion  to  take  note  the  novel  brand  of 
advertising  turned  out  by  E.  E.  Bair,  man- 
ager of  the  State  and  American  Theatres, 
East  Liverpool,  Ohio.  It's  that  "different" 
touch  given  ads  that  makes  Bair's  work 
interesting  to  all  Club  members  and  we're 
herewith  submitting  another  example  of  his 
work. 

Note  in  the  accompanying  reproduction 
that  a  short  subject  catchline  heads  a  fea- 
ture ad — "What!  No  Mickey  Mouse?". 
And  then  the  answer  in  italic  that  there  is 
one,  and  one  of  the  best  ever  made.  It  even 
goes  so  far  as  to  state  that  the  cartoon  is 
one  of  the  highlights  on  the  program. 


WHAT!  NO  MICKEY  MOUSE? 


Mickey  Mouse  is  one  of  the  high  lights  on  the 

'UNIONJPEPOT' 

See  the  World  at  Union  Depot  -  -  It*  Glory  -  - 
Its  Laughter  •  •  Its  Thrills 


THE  PICTURE  THAT  SCREENS  THE  HUMAN  HEART 
STARTS  TODAY   AT  THE 


STATE 


EDITORIAL  SEIZED 
UPON  BY  SILVER  TO 
PUBLICIZE  REISSUE 

The  "Letters  from  Readers"  column  on 
the  editorial  page  of  the  New  York  Herald- 
Tribune  was  recently  crashed  by  Milton  Sil- 
ver, advertising  and  publicity  director  for 
the  Van  Beuren  Corporation,  through  one 
of  the  main  editorials  which  dealt  with  the 
return  of  "the  triumphant  custard  pie." 

The  editorial  mentioned  the  old  Chaplin 
short  subjects  and  stated  that  "his  return  to 
the  screen  in  his  old  part  might  do  a  lot  to 
alleviate  the  economic  sufferings  of  the  cel- 
luloid industry."  Silver  straightaway  wrote 
the  editor  a  letter  to  effect  that  a  number 
of  the  Chaplin  two-reelers  would  be  reis- 
sued with  sound  in  the  near  future. 

All  of  you  can  well  imagine  Silver's  re- 
action as  a  publicity  man  for  a  concern  about 
to  reissue  Chaplin  shorts  when  he  first  read 
that  editorial.  His  letter  to  the  editor  was 
carefully  phrased  and  it  got  by  the  desk  for 
a  choice  spot  in  the  paper.  A  paragraph  on 
the  same  subject  also  found  its  way  into  the 
screen  news  column.  All  of  which  means 
some  kind  of  a  medal  for  Mr.  Silver. 


WAUGH  PLUGGED  HIS 
SHORTS  10  YEARS  AGO 
AND  HE  IS  STILL  AT  IT 

Maybe  showmen  plugged  short  subjects 
more  intensively  10  years  ago  than  they  do 
these  days — and  then,  again,  maybe  they 
didn't.  But,  anyway,  we've  run  across  an 
old  clipping  of  1922  vintage  recounting  what 
Howard  Waugh,  manager  of  the  Warner 
Theatre,  Memphis,  Tenn.,  did  to  exploit 
Fox's  King  Tut  newsreel  shots  when  he  was 
publicity  director  for  Peterson  and  Woods, 
Jamestown,  N.  Y. 

Certainly  most  of  you  will  recall  that  a 
lot  of  King  Tut  merchandise  came  on  the 
market  about  the  time  that  Fox  reel  was 
brought  to  this  country.  Well,  then  you 
can  imagine  just  how  long  it  took  Howard 
Waugh  to  sense  the  opportunity  for  a  big 
merchant  tie-up  between  theatre  and  stores. 
Not  long !  Just  long  enough  to  grab  his  hat, 
rush  out  to  the  local  newspaper  office  and 
sell  the  idea  to  the  advertising  manager. 
Then  the  two  of  them  canvassed  the  town 
and  lined  up  every  available  merchant  for 
ads  and  prizes  for  "The  King  Tut  Ball." 
For  the  latter,  he  took  over  the  biggest 
dance  hall  in  town  and  used  two  Oriental- 
clad  girls  as  ballyhoo  specimens  of  "A 
Troupe  of  King  Tut  Dancers."  Windows 
were  secured  in  all  stores  for  placing  of  copy 
tying  in  picture  with  merchandise.  Did  the 
theatre  do  business?  Use  your  own  judg- 
ment. 

To  this  day  Waugh  combs  his  newsreels 
for  material  which  will  lend  itself  to  exploi- 
tation. Just  a  few  weeks  ago  he  came  across 
one  that  showed  an  "Olympic  Hat"  and  con- 
sequently cracked  a  tough  store  for  a  cork- 
ing tie-up.  Another  short  he  cashed  in  on 
was  "Washington,  Man  and  Capitol"  and 
did  so  by  tying  up  with  a  local  newspaper 
for  an  essay  contest  which  he  called  "What 
Was  the  Most  Important  Act  in  the  Life  of 
Washington?"  As  the  result  of  this  the 
theatre  received  five  generous  publicity 
breaks  in  the  paper  and  splendid  displays 
in  11  library  branches  in  the  city. 

You  can  make  your  own  book  on  the  dif- 
ference between  exploiting  shorts  10  years 
ago  and  today  and  you'll  probably  conclude 
that  good  showmen  will  make  the  same  ef- 
fort on  a  good  short  subject  these  days. 
However,  there  can  be  no  doubt  at  all  that 
Waugh  thoroughly  realizes  that  many  a 
short  can  be  made  the  means  of  bringing 
home  the  bacon  and  isn't  overlooking  any 
opportunities  to  make  them  count  as  a  box 
office  stimulant. 


As  the  result  of  the  above  the  younger 
element  of  East  Liverpool  are  wisecrack- 
ing, "What,  No  Mickey  Mouse"  and  we'll 
venture  the  opinion  that  the  ad  was  widely 
read.  All  of  which  reminds  us  of  the  gag 
concerning  some  woman  who  'phoned  a 
theatre  manager  concerning  the  current 
program.  When  informed  that  there  was 
a  double  feature,  a  band  act,  two  reel  com- 
edy, newsreel,  a  scenic,  etc.,  she  replied, 
"What,  no  cartoon?"  Now  that  that's  off 
the  chest,  let  us  compliment  Bair  for  get- 
ting together  such  a  novel  and  attractive 
layout  and  sign  off  with  the  usual  admoni- 
tion, "we'll  be  looking  for  more."  : 


BASEBALL  TIE-UPS  WITH  BABE  RUTH  SHORTS! 

(From  "Howdy",  N.  J.  Warner  Theatre  Bulletin) 
The  baseball  season  is  with  us — and  you  have   BABE   RUTH   SHORTS  with  which  to  sell 
your  patrons. 

Every  kid  who  owns  a  bat  or  a  ball  will  be  out  hunting  -for  back  lots  and  some  body  to  play 
with.  That's  competition — unless  you  organize  it  and  make  it  work  for  you.  Start  now  to  organize 
a  baseball  team  among  the  young  folks  of  your  town.  Call  it  (NAME)  THEATRE  BOYS'  BASE- 
BALL LEAGUE,  for  example,  set  up  a  regular  schedule  and  promote  various  prizes  and  gifts 
for  the  winning  teams  at  the  end  of  the  season.  As  prizes  for  each  game  played,  have  the 
winning  team  at  the  theatre  as  your  guest.  Ballyhooed  properly  you  should  be  able  to  get 
every  kid  in  town  clamoring  to  pay  admission  into  your  theatre  to  cheer  the  teams.  Have  some 
of  the  children  say  a  few  words  and  then  present  your  loving  cup  or  gifts  to  the  winning  team. 
The  stunt  can  be  worked  up  so  that  the  newspaper  will  be  forced  to  give  you  plenty  of  free 
publicity.    You  might  even  have  the  sports  editor  help  organize  the  teams. 

YOU  CAN  MAKE  THIS  IDEA  PAY  DIVIDENDS  AT  YOUR  BOX  OFFICE. 

In  towns  where  more  than  one  of  our  theatres  is  situated,  each  theatre  can  have  two  or  three 
teams  which  play  among  themselves  for  the  honor  of  playing  the  best  team  set  up  by  the  other 
theatre. 

THERE'S  LOADS  OF  GOOD  WILL  AND  PLENTY  OF  PROFIT  IN  THIS  IDEA.  .  .  START  IT 
WORKING  NOW  ! 


SURE  BACKING  OF 
MUSIC  LOVERS  FOR 
OPERALOGUE  SERIES 

The  Kendall  -  de  Vally  Operalogues, 
Educational 's  series  of  popular  tabloid 
versions  of  famous  grand  operas,  give 
exhibitors  an  innovation  in  short  subject 
entertainment  that  is  sure  to  find  a  wide 
welcome  wherever  good  music  is  ap- 
preciated. Schools,  churches,  women's 
clubs,  choral  societies  and  similar  organ- 
izations offer  the  showman  ready-made 
patronage  for  this  excellent  series  of 
short  subjects,  a  clientele  whose  endorse- 
ment of  these 
operalogues  is 
a  certainty. 

Produced 
for  Educa- 
tional release 
by  veterans 
in  the  operatic 
field,  the 
Operalogues 
provide  a  nov- 
el treatment  of 
these  famous 
stories  in  mu- 
sic, with  emphasis  placed  on  story  values 
as  well  as  on  the  more  popular,  familiar 
arias.  "Music  for  the  masses"  has  been 
the  watchword,  and  those  patrons  in- 
different to  so-called  "good  music"  will 
find  plenty  of  good  entertainment  in  the 
unfolding  of  the  narrative. 

An  effective  lobby  treatment  for 
"Milady's  Escapade,"  based  on  "Martha," 
first  in  the  Operalogue  series  to  be  re- 
leased, is  reproduced  here.  A  department 
store  "dummy"  dressed  in  the  costume 
of  Martha,  with  a  rose  in  her  hand,  is 
placed  in  the  lobby  against  a  compo-board 
background  painted  to  represent  the 
quaint  old  English  setting  of  the  story. 
"The  Last  Rose  of  Summer,"  the  fam- 
ous melody  sung  in  this  opera,  is  played 
continuously  on  a  concealed  phonograph. 


THE  EVIDENCE 

Jay  Emanuel,  publisher  of 
The  Exhibitor,  commenting  edi- 
torially on  the  decision  legal- 
izing block  booking,  says: 

"Of  course,  positive  evi- 
dence that  the  exhibitor  does 
not  have  to  buy  shorts  because 
of  features  may  be  found  in 
any  Educational  exchange. 
Educational  always  has  and  al- 
ways will  base  its  plea  for  sup- 
port and  financial  success  on 
the  quality  of  its  shorts. 

"Perhaps  that  is  one  of  the 
reasons  why  Educational,  under 
the  guidance  of  Earle  Ham- 
mons,  has  come  along  as  suc- 
cessfully as  it  has." 

Adv. 


PUBLIC   ASKS   VARIETY  .  .  .  PLAY   IT  .  .  .  BOOST  IT 

Your  public  has  clearly  registered  its  preference  for  variety  entertainment  against  the  policy 
of  two  long  features  on  one  show.    By  actual  count,  five  out  of  six  want  variety. 

Newspapers  have  asked  their  readers'  opinions.  Theatre  patrons  have  voted.  Women's 
Clubs  have  taken  action.    And  in  every  case,  the  diversified  program  wins  by  a  landslide. 

Isn't  that  mandate  enough  for  any  showman?  And  isn't  it  proof  enough  that  you  ought 
to  exploit  your  short  features?  Play  more  quality  short  features  such  as  EDUCATIONAL 
PICTURES  bring  you  week  in  and  week  out!  Give  them  more  advertising  and  publicity!  It's 
what  your  public  is  demanding.  And  it's  the  theatre  that  meets  the  public's  demand  that  will  win. 


WIDE  RANGE  OF  STUNT 
ACTIVITIES  OFFERED 
BY  TORCHY  COMEDIES 

The  Torchy  Comedies  produced  by 
C.  C.  Burr  from  the  famous  stories  of 
Sewell  Ford  offer  a  wide  scope  of  activi- 
ties because  of  their  appeal  to  young  and 


old  alike.  They  tell  the  stories  of  the 
mischievous  doings  of  Torchy,  the  office 
boy,  who  is  always  in  love  with  the  boss' 
daughter.  Any  of  the  many  stunts  that 
appeal  particularly  to  youngsters,  such  as 
clubs,  harmonica  contests,  contests  to  find 
the  boy  with  the  most  freckles,  etc.,  etc., 
are  suitable  for  exploitation  in  connec- 
tion with  Torchy  Comedies.  And  a  danc- 
ing contest  with  the  contestants  dressed 
to  look  like  "Torchy"  and  his  sweetheart, 
"Vee,"  is  a  "natural." 


NATIONAL  TIE-UPS 
PROVIDE  BACKING 
ON  CROSBY  PICTURES 

Educational 's  series  of  Mack  Sennett 
Comedy  Featurettes  starring  Bing  Crosby 
are  backed  by  a  nation-wide  exploitation 

and  pub- 
1  i  c  i  t  y 
cam- 
paign, 
with  the 
coopera- 
tion of 
man  u- 
f  a  c  - 
t  u  r  e  r  s 
of  na- 
tionally 
adver- 
tised 
prod- 
ucts 


such  as  Lion  Brand  Shirts  and  the  Bing 
Crosby  Three  Hat  Ensemble.  Exhibitors 
playing  these  short  subjects  starring 
radio's  most  popular  personality  are  cash- 
ing in  on  these  important  tie-ups,  giving 
the  Crosby  comedies  marquee  billing,  big 
display  advertising  and  frequently  "plug- 
ging" the  short  above  the  feature. 

Reproduced  here  is  the  main  display 
window  of  the  National  Shirt  Shop  in 
Times  Square,  New  York,  a  typical  ex- 
hibit featuring  the  "Bing  Crosby  Har- 
mony Chord  Shirts,"  a  product  of  the 
Lion  Brand  Shirt  Company.  The  Na- 
tional Shirt  Shops  are  just  one  of  the 
important  chains  of  stores  featuring  this 
line  of  shirts. 

Another  manufacturer  tie-up  national 
in  scope  is  the  Bing  Crosby  Three  Hat 
Ensemble,  launched  with  the  country's 
leading  department  stores  as  well  as 
men's  furnishers.  Bing  Crosby's  signa- 
ture is  reproduced  on  the  lining  of  each 
of  the  three  styles  of  hats  comprising 
this  ensemble.  Window  space  located  in 
important  central  situations  is  thus  avail- 
able to  showmen  playing  these  comedies, 
with  an  effective  display  arranged  with- 
out any  cost  to  the  showman. 


\e  Seattle  Star 

PAv 

Sr»1Tl£,  WASHINGTON,  fHl'miUAY,  P.OVEMBEB  12,  193L 

■—      «...  M-vmum ii:m4.'i&i.vi!  ,n 

m LIBERT 

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■     AFT  fcj  T  ■ 

1  ™*  Mm  I  MM  WL  m\  M^ 

,  ■    INSIDE  PA  KIN,  ■ 
10'AXYTME  ■ 

llARTf  FRSDAY  Cpa.m 


The  Liberty  Theatre  in  Seattle  always  advertises 
its  short  features,  and  it  does  not  hesitate  to  play 
up  a  short  subject  over  the  longer  feature  if  it 
considers  the  short  subject  of  stronger  pulling 
power.  Both  Andy  Clyde  and  Bing  Crosby  have 
been  given  big  display  ads  in  the  Seattle  papers 
repeatedly  this  season.  And  the  Liberty  is  holding 
its  own  very  nicely,  thank  you,  against  all  double- 
feature  competition. 


68 


MOTION    PICTURE  HERALD 


April    2  3,    19  3  2 


CAN'T  DO  WITHOUT  'EM! 


Says 

RALPH  COKAIN 

Advertising  Manager, 
Indiana  Theatre,  Marion,  Ind. 


THE  best  way  to  find  out  whether  or  not 
short  subjects  play  an  important  part  on 
the  program  is  to  dispense  with  them, 
leaving  only  the  feature,  and  then  watch  the 
complaints.  The  public  never  says  anything 
about  the  comedies,  single  reel  acts,  novel- 
ties, newsreels,  etc.,  but  when  these  subjects 
are  missing,  one  hears  criticism  of  it. 

The  double  feature  ousted  the  short  sub- 
ject for  a  time,  but  managers  are  finding  the 
public  would  rather  sit  through  one  feature 
with  short  reels  than  two  features.  Too 
much  is  worse  than  not  enough.  Two  fea- 
tures leaves  no  time  for  diversion ;  it  leaves 
no  time  for  the  spectator  to  see  the  news  of 
the  day ;  it  leaves  no  time  for  a  good  com- 
edy ;  it  leaves  no  time  for  a  good  musical 
number,  or  a  novelty  reel.  Instead,  no  soon- 
er has  one  feature  been  shown  than  another 
comes  right  on.  Since  it  is  only  natural  to 
concentrate  more  on  a  feature,  the  spectator 
does  not  relax,  and  as  a  result  is  not  really 
entertained  as  much  as  he  would  be  with  the 
regular  types  of  programs.  Variety  is  the 
spice  of  good  entertainment,  and  it  cannot 
be  found  on  a  double  feature  program. 

SHORT  subjects  today  have  celebrities 
whose  names  are  known  the  world  over, 
and  whom  the  public  are  anxious  to  see. 
Walter  Winchell,  Ruth  Etting,  Horace  Heidt 
and  His  Orchestra,  Mark  Hellinger,  DeWolf 
Hopper.  Benny  Meroff's  band,  Ruddy  Wied- 
hoeft,  and  other  names  have  been  featured 
in  Vitaphone  shorts.  Rudy  Vallee  has  more 
than  once  enhanced  the  popularity  of  the 
Paramount  Screen  Songs.  And  Bing  Cros- 
by, the  radio  crooning  sensation,  has  made 
his  hold  on  the  public  stronger  than  ever 
in  Mack  Sennett  featurettes ;  he  has  proved 
that  he  is  a  comedian  as  well  as  a  crooner, 
although  I  have  heard  many  complain  that 
he  is  not  given  the  chance  to  sing  as  much 
as  he  should. 

With  names  like  that,  it  would  be  well  to 
advertise  shorts  in  a  manner  deserving  of 
their  popularity.  Slim  Summerville  is  a 
draw ;  so  is  Laurel  and  Hardy,  Andy  Clyde, 
Harry  Barris,  and  others.  Why  not  adver- 
tise them  ? 

SHORT  subjects  should  be  given  prominent 
space  in  newspaper  advertising,  as  well  as 
in  lobby  displays.  Let  them  know  you  have 
Laurel  and  Hardy,  or  Ruth  Etting,  or  Bing 
Crosby.  While  the  reaction  may  not  be  ex- 
actly direct,  the  public  will  be  keenly  alert 
to  see  their  favorites  again,  and  they'll  be 
watching  for  the  announcements  of  their 
coming  to  your  theatre. 

FOR  a  balanced  program  of  shorts,  we  like 
the  Vitaphone  subjects.  They  have  "Big 
Star"  comedies;  "Pepper  Pot"  novelties,  in 


which  old  time  newsreels  or  old  sensational 
hits  are  revived  with  clever  dialogue  by 
Bert  Frank;  "Newman  Traveltalks,"  inter- 
esting trips  around  the  globe;  "Looney 
Tunes"  and  "Merrie  Melodie"  cartoons ; 
"Melody  Masters,"  in  which  we  see  the  lead- 
ing orchestras  of  the  day;  "Broadway 
Brevities,"  two  reel  musical  numbers  with 
sparkle  and  pep,  and  featuring  favorites  of 
the  stage;  Ripley's  "Believe  It  Or  Not's" ; 
and  "Ted  Husing  Sportslants."  I  think 
there  are  one  or  two  classifications  I  have 
missed,  but  the  above  selection  is  enough  to 
prove  what  a  variety  of  short  subjects  can 
be  shown  on  one  program,  provided  they 
are  arranged  properly.  Not  only  Vitaphone, 
but  Educational,  Paramount,  and  Metro- 
Goldwyn-Mayer  have  various  types  of  short 
subjects  for  the  exhibitor.  When  producers 
pay  strict  attention  to  the  production  of 
these  shorts,  it  is  no  more  than  right  that 
the  exhibitor  should  advertise  and  exploit 
them  in  order  to  get  the  full  benefit  there- 
from. 

THE  value  of  the  newsreel  is  underesti- 
'  mated.  It  is  one  of  those  valuable  parts  of 
your  program  that  your  public  may  not  rave 
about,  but  which  they  wouldn't  do  without. 
Cameramen  are  always  on  the  spot,  gather- 
ing the  news  as  fast  as  it  happens.  Within 
five  days  after  the  Lindbergh  campaigning, 
our  Fox  Movietone  News  had  full  details 
of  it.  And  1  wouldn't  be  surprised  to  learn 
that  it  was  shown  in  the  larger  cities  much 
sooner  than  that.  When  the  news  contains 
something  that  is  of  nationwide  interest,  or 
of  local  interest,  let  the  public  know  about 
it  in  advance.  For  many  years  the  newsreel 
has  occupied  an  important  place  on  the  pro- 
gram, and  it  is  growing  more  indispensable 
every  day.  It  is  one  subject  that  everybody 
likes,  because  it  embraces  items  of  general 
interest. 

ON  musical  numbers,  such  as  those  fea- 
turing Bing  Crosby,  Ruth  Etting,  Harry 
Barris,  etc.,  cooperation  can  be  obtained 
from  music  stores,  in  most  instances.  In 
some  localities,  that  is  not  always  possible. 
However,  by  using  part  of  your  newspaper 
space  and  your  lobby  in  the  exploitation  of 
your  shorts,  you'll  find  it  will  pay  in  the 
end.  This  year,  more  than  ever  before, 
better  releases  are  available  for  the  exhibitor 
who  wants  a  good  program. 

It  would  behoove  us  to  not  overbuy  on 
features,  thus  leaving  room  for  comedies, 
novelties,  and  newsreels.  And  you'll  find, 
I  think,  that  the  double  feature  will  stimulate 
trade  for  just  a  short  time,  and  thereafter 
it  will  go  below  normal  again. 

Use  plenty  of  shorts,  and  advertise  them. 


SEIDLITZ  GIVES  A 
SERIAL  GOOD  START 
IN  NEW  YORK  HOUSE 

In  addition  to  running  a  fast-action  trailer 
one  week  ahead  of  opening  of  a  serial,  "The 
Air  Mail  Mystery,"  Manager  Seidlitz  of 
Loevv's  Canal  Street  Theatre,  New  York 
City,  mailed  out  special  notices  to  the  6,500 
members  of  his  Loew's  Birthday  Club.  A 
parade  was  staged  to  celebrate  the  event  and 
the  accompanying  photo  tells  its  own  story. 
Note  the  banners  that  the  boys  carried  when 
marching  to  the  theatre.  Special  bulletin 
boards  on  the  serial  also  brightened  up  the 
lobby. 


Any  theatre  fortunate  in  having  an  active 
birthday  club  will  undoubtedly  find  excel- 
lent results  through  using  same  for  exploita- 
tion of  a  serial.  The  usual  procedure  is  to 
print  up  a  card  with  punch  marks  for  each 
chapter,  leaving  the  last  for  free  admission 
as  an  incentive  for  the  youngsters  to  attend 
all  performances. 


DELIS  GIVES  SPACE 
IN  NEWSPAPER  ADS 
TO  SELL  HIS  SHORTS 

Another  showman  who  is  not  overlooking 
any  bets  among  short  subjects  is  George  A. 
Delis,  manager  of  the  Capitol  Theatre,  Steu- 
benville,  Ohio. 

On  any  number  of  occasions  worth  while 
shorts  have  been  featured  in  newspaper  dis- 
play advertising,  generally  by  use  of  a 
boxed-in  portion  to  catch  the  reader's  eye. 
Subjects  such  as  Laurel  &  Hardy,  S.  S.  Van 
Dine  Mysteries,  Booth  Tarkington's,  Vita- 
phone Varieties,  and  other  big-name  Vita- 
phone acts  or  big-name  comedies,  have  been 
played  up  in  this  wise. 

At  other  times  he  has  used  11  by  14  dis- 
plays in  front  of  his  frame  with  the  regular 
feature  displays  and  on  certain  occasions  has 
featured  a  strong  short  subject  in  heralds, 
special  cards  or  on  the  marquee.  Special 
tie-ups  have  also  been  made  with  local  mer- 
chants when  subject  warranted  such  proced- 
ure. He  has  found  a  strong  short  the  means 
of  holding  up  a  weak  feature  on  a  number 
of  occasions  and  in  those  cases  he  played 
up  the  short  equally  as  strong  as  the  fea- 
ture, even  using  mats  in  newspaper  ads. 
However,  Delis  does  not  believe  it  good 
practice  to  ever  over-feature  the  short  above 
the  regular  picture  unless  it  be  a  most 
unusual  attraction. 

Delis  has  a  lot  of  dope  on  short  subject 
exploitation,  but  in  order  to  reproduce  it 
here  we'd  have  to  tear  up  his  scrapbook. 
That  might  be  great  for  other  Round  Ta- 
blers,  but  not  so  good  for  him.  So  at  this 
writing  we'll  have  to  be  content  with  the 
suggestions  he  has  offered  and  he  may  be 
sure  that  we  are  thankful  for  the  informa- 
tion he  has  sent  along. 


WHAT,  NO  NEWS  REEL? 

'Sfact.  Just  the  other  night  someone  at  the  uptown  Beacon  Theatre  in  New  York  forgot, 
dropped  or  lost  the  newsreel  during  the  first  evening  show. 

If  you  have  any  idea  that  the  customers  let  it  go  at  that  you're  very  much  mistaken. 
Within  our  hearing  six  or  seven  departing  patrons  indignantly  asked,  "Where  was  the  newsreel?" 

If  your  schedule  gets  a  little  unsteady,  never  try  to  balance  it  by  dropping  the  newsreel, 
even  for  one  show.  If  you  do  you  are  going  to  learn  that  most  of  the  customers  insist  on 
seeing  it. 


TWIN  GROSSPOPPERS  OF  THE  FILM  BIZ ! 


WALT  DISNEY7! 
MICKEY  MOUSE  and  SILLY  SYMPHONIES 


Take  Mickey  for  instance— he's  known  the  world 
over  as  the  most  amusing  lovable  lil  feller  ever 
conceived.  He's  the  favorite— from  the  tiniest  tot 
to  the  tottering  monarch— statesmen  love  him— 
shipping  clerks  love  him— everybody  loves  him. 
He's  made  the  World  safe  for  mice— he's  sold 
more  tickets  than  any  three  epic  pictures— he's 
in  the  newspapers— the  high-brow  magazines  — 
and  on  the  toy  store  shelf!  You  can't  get  away 
from  Mickey— and  you  wouldn't  want  to!  Take  a 
tip-for  a  FULL  HOUSE  play  MICKEY  MOUSE! 


And  Silly  Symphonies;  madly  rhythmic  little 
fiestas  of  flora  and  fauna,  gloriously  ridiculous 
rib-tickling  symphonies  of  insanity— the  whole 
public  have  been  gobbling  them  up  ever  since 
the  first  famous  "Skeleton  Dance"— an  instant 
and  lasting  success— as  attendance-getters  and 
happy  patron  laugh-provokers  they  are  second  to 
none  and  paralleled  by  Mickey  alone.  Another 
tip-for  a  FLUSH  BOXOFFICE  play  SILLY 
SYMPHONIES ! 


TELLING  YOU! 


70 


MOTION    PICTURE  HERALD 


April    23,  193' 


SHEPHERD  BELIEVES 
OUTSTANDING  SHORTS 
SHOULD  BE  EXPLOITED 

Good  shorts  should  receive  their  full  share 
01  attention,  declares  Sonny  Shepherd,  man- 
ager of  the  Biltmore  Theatre,  Miami,  Fla., 
and  according  to  some  data  at  hand  we  have 
ever)'  reason  to  believe  that  Sonny  backs 
up  his  statements  with  deeds. 

For  instance,  all  subjects  relating  to  Bing 
Crosby,  Rudy  Vallee  Ruth  Etting  and  radio 
and  record  stars  of  like  calibre  are  exploited 
for  all  they're  worth.  Tie-ups  are  made  with 
music  stores  and  advance  lobby  displays  of 
standees  and  photos  and  other  material  are 
generally  set  about  10  days  ahead. 

When  he  has  a  subject  such  as  a  series 
of  Burton  Holmes  travelogues  booked  he 
finds  it  profitable  to  make  a  personal  visit 
to  teachers  of  all  schools  so  that  they  in  turn 
will  make  mention  of  the  shorts  to  pupils 
during  classes  in  history  and  geography. 
Arrangements  are  made  often  as  practical 
to  show  these  pictures  on  a  Friday  night, 
and  in  some  instances  special  10-cent  rates 
have  been  made  to  kiddies  under  15  years 
of  age  as  an  incentive  for  them  to  turn  out 
en  masse. 


Another  one  of  Sonny's  specialties  is  get- 
ting a  serial  off  to  a  strong  start.  Some  of 
our  readers  may  recall  a  story  published  in 
this  department  last  summer  concerning  his 
activities  with  "Heroes  of  the  Flames."  In 
that  instance  he  had  a  good  portion  of  the 
local  fire  department  assisting  with  the  ex- 
ploitation of  that  serial  by  way  of  putting 
on  an  exhibition  of  a  series  of  safety  stunts. 
One  of  these  stunts,  showing  a  fireman  leap- 
ing from  a  building  into  a  net  held  by  other 
members  of  the  crew,  is  pictured  above. 


"SCREEN  SOUVENIRS" 

if  there  is  any  short  subject  which  has 
captured  the  audience's  affections,  it  cer- 
tainly is  "Screen  Souvenirs."  The  series 
nave  now  reached  the  point  where  the 
opening  title  is  greeted  with  a  spontaneous 
round  of  applause,  not  only  on  Times 
Square  but  on  Main  Street  too. 

If  you  have  yet  to  run  one  of  the  "Screen 
Souvenirs"  get  busy  and  spot  them  on 
schedule.  You'll  find  an  audience  reaction 
that  mighty  few  shorts  or  even  features  can 
boast  of. 


LOCAL   NEWS  SHOTS! 

The  importance  of  having  a  newsreel  rep- 
resentative on  hand  to  "shoot"  an  outstand- 
ing local  event  is  brought  to  mind  by  a 
paragraph  in  a  front  page  story  in  a  Win- 
chester, Va.,  newspaper,  to  effect  that  not 
one  but  four  sound  news  outfits  will  be  on 
hand  May  1st  to  record  the  Shenandoah 
Apple  Blossom  Festival. 

This  stunt  was  arranged  by  Frank  Boucher, 
manager  of  the  Capitol  Theatre,  Winches- 
ter, and  a  showman  whose  exploits  you've 
often  seen  recounted  in  this  department. 
The  newspaper  notice  mentions  him  as  a 
member  of  the  Festival  publicity  committee 
and  as  the  person  responsible  for  the  com- 
ing of  the  newsreel  men.  Good  work,  Frank, 
and  we'll  say  that  that  was  looking  ahead. 
Other  members  of  this  club  will  undoubt- 
edly profit  from  your  tip  by  getting  busy 
on  the  lining  up  of  a  sound  reel  for  one 
of  their  future  local  events. 


Other  fire-fighting  activities  were  put  on 
in  a  vacant  lot  across  the  street  from  the 
theatre.  Believe  it  or  not,  there  was  some 
gang  of  youngsters  on  hand  for  the  opening 
of  that  serial. 

He  recently  started  a  campaign  on  a  new 
serial,  "The  Air  Mail  Mystery,"  and  while 
a  little  gag  used  did  not  tie  in  particularly 
with  the  picture,  it  was  the  means  of  stir- 
ring up  a  lot  of  interest  among  the  younger 
element.  What  he  did  (and  he  states  he  be- 
lieves the  idea  came  from  some  other 
"brother")  was  to  let  the  kiddies  know  that 
they  could  get  in  the  theatre  free  for  the 
first  showing  by  presenting  one  penny,  pro- 
viding that  the  coin  bore  an  Indian  head 
and  date  of  1893.  Merchants  have  been  pes- 
tered by  the  kids  for  pennies  and  incidentally 
received  an  earful  about  the  serial.  The 
merchants  in  turn  tell  the  customers  about 
the  gag.  And  so  it  goes,  to  the  intense  sat- 
isfaction of  Mr.  Shepherd. 

Additional  activities  on  shorts  include  the 
playing  up  of  any  local  news  shots  in  a  big 
way ;  the  circularization  of  dance  schools 
whenever  some  clever  specialty  dance  reels 
are  to  be  shown,  and  consistent  mention  of 
shorts  in  all  newspaper  ads,  despite  the  fact 
that  this  space  is  limited  to  a  small  daily 
allotment. 

Shepherd  is  convincing  in  his  arguments 
in  support  of  the  short  subject  and  we  have 
it  on  good  authority  that  whenever  he  has  a 
good  one  on  hand  increased  returns  at  the 
box  office  have  always  justified  the  additional 
exploitation.  Some  of  his  tips  in  the  above 
paragraphs  may  help  one  ■  of  his  brother 
showmen  over  a  tough  spot  and,  if  so,  then 
we've  done  our  duty  in  this  instance. 


Radio  Stars  in  Shorts 

Several  of  the  most  popular  radio  stars 
will  appear  in  short  subjects  scheduled  for 
release  in  the  next  three  months,  Paramount 
has  announced.  Among  them  are  Alice 
(Dream  Girl)  Joy;  Arthur  (Street  Singer) 
Tracy ;  Vincent  Lopez ;  Eddie  Younger  and 
His  Mountaineers ;  The  Musketeers,  and 
Ethel  Merman. 


Griswold  Promoted 

Charles  Griswold,  for  several  years  man- 
ager of  the  Roxy  Theatre,  New  York  City, 
was  recently  promoted  to  the  post  of  gen- 
eral manager  by  Harry  Kosch,  president 
of  Roxy  Theatres,  Inc.  It  is  planned  to 
operate  the  Roxy  independent  of  any  pro- 
ducer affiliations. 


LEE  USES  PROGRAMS, 
HERALDS  AND  PAPER 
TO  PLAY  UP  SHORTS 

Programs,  heralds  and  newspaper  ads  are 
all  used  to  play  up  outstanding  short  sub- 
jects, or  for  a  complete  listing  of  the  entire 
program,  by  Harold  C.  Lee,  manager  of  the 
Babcock  Theatre,  Bath,  N.  Y. 

Laurel  &  Hardy  comedies,  Slim  Summer- 
villes,  "Strange  As  It  Seems"  cartoons  and 
others  receive  their  share  of  space,  accord- 
ing to  some  newspaper  tear  sheets  we  have 
at  hand.  A  herald  recently  issued  when 
"Man  Who  Played  God"  was  current  was 
headed,  "Celebrate — Washington's  Bi-Cen- 
tennial  at  the  Babcock."  About  one-third  of 
the  herald  was  devoted  to  "Washington,  The 
Man  and  Capitol." 

Which  all  goes  to  show  that  this  Round 
Tabler  is  not  losing  any  opportunities  to 
make  outstanding  short  subjects  do  their 
share  of  the  work  for  the  good  old  box 
office.  When  the  subjects  are  worth  shout- 
ing about  he  sees  they  receive  mention. 

Lee  is  going  through  his  usual  seige  of 
Spring  Fever  about  this  time,  brightening  up 
the  marquee  and  doing  plenty  of  other  work 
to  keep  his  house  in  good  shape,  therefore 
we're  flattered  that  he  stopped  long  enough 
during  his  routine  to  let  us  know  what  he 
thinks  of  short  subjects.  This  is  the  first 
we've  heard  from  him  since  the  Brothers 
Skouras  took  over  his  house  and  we're  glad 
to  report  that  everything  is  moving  along  at 
a  satisfactory  pace. 


MICKEY'S  OWN  AUTO! 


Above  photo  shows  Mickey  Mouse's  own 
private  car,  one  of  the  smallest  autos  for 
one  of  the  smallest  screen  characters,  and 
used  to  put  over  the  Fanchon-Marco  Mickey 
Mouse  idea  at  a  Los  Angeles  theatre.  Note 
that  one  of  the  Mice  is  perched  on  the  roof 
of  the  car.  Doors  are  also  decorated  with 
the  cartoon  character. 


MORE  TO  COME! 

Due  to  lack  of  space  in  this  issue 
a  number  of  articles  on  short  subject 
exploitation  were  forced  aside  for 
future  publication.  These,  however, 
will  appear  in  future  issues  and  we 
wish  to  take  this  opportunity  to  thank 
every  member  of  the  Round  Table 
Club  who  responded  to  our  request 
to  submit  material  of  this  nature. 


the  bam 

HIMSELF  I 


You  and  your  Folks  will  be  tickled  slightly  pink 
with  Universal^  brand-new,  brisk,  snappy  shorts 
Featuring  the  baseball  idol  of  millions 

BABE  RUTH 

For  heaven's  sake,  don't  miss  seeing  every  one 
of  them.  Then  we  won't  have  to  urge  you  to 
plaster  the  Babe's  map  all  over  your  lobby. 


Other  Universal  Shorts 
To  Help  Save  Your  Shirts: 


SLIM  SUMMERVILLE 

Geo.  Sidney  —  Charlie  Murray  —  Daphne  Pollard 
and  more  big  stars  in  Two-reel  comedies 


STRANGE  AS  IT  SEEMS 

T  he  Greatest  Novelty  Reel  Ever  Made 


OSWALD  ThRea&i.ky  CARTOONS 
SHADOW  DETECTIVE  SERIES 
UNIVERSAL  NEWSREEL 


STEP  OUT  WITH  UNIVERSAL 


72 


MOTION    PICTURE  HERALD 


April    2  3,    19  3  2 


SCANLON  ALSO  SEES 
THAT  SHORT  FEATURE 
IS    GIVEN    ITS  BREAK 

Torrington,  Conn.,  where  Johnny  Scanlon 
manages  the  New  Warner  Theatre,  appears 
to  be  one  of  those  rare  spots  in  New  Eng- 
land where  the  single  feature  still  prevails, 
according  to  some  tear  sheets  of  a  local 
newspaper.  Therefore  it  follows  that  Scan- 
lon gives  considerable  thought  to  filling  out 
his  bill  with  an  interesting  assortment  of 
short  subjects. 

Recent  newspaper  ads  bear  witness  that 
he  lets  his  public  know  what's  playing  in 
addition  to  the  feature  picture.  Headed  by 
such  words  as  "Added  Enjoyment,"  "Other 
Treats,"  etc.,  he  lists  his  added  attractions. 
We  also  note  that  the  newspaper  readers,  in 
addition  to  giving  a  description  of  the  fea- 
ture, also  carry  a  paragraph  or  so  for  the 
short  reels. 


IT  REALLY  HAPPENED! 


y 
o 


Y  HUFFORD 


BOUCHER  ON  THE  JOB 
WHEN  NEW  FORD  CAR 
MADE  ITS  APPEARANCE 

Taking  advantage  of  the  Ford  insert  in  a 
recent  issue  of  the  Universal  Newsreel, 
Frank  Boucher,  of  the  Capitol  Theatre, 
Winchester,  Va.,  tied  up  with  a  local  Ford 
dealer  for  the  cooperative  ad  which  we  are 
showing  on  this  page. 

Maybe  the  Ford  does  steal  the  ad — as  a 
matter  of  fact,  nothing  could  touch  it  in 
show-business  all  over  the  country  on  the 
day  it  appeared — but  you  will  note  that  the 
Capitol  Theatre  received  mention  at  the  top 
and  current  and  coming  attractions  got  a 
break  at  the  foot  of  the  ad.  Both  theatre  and 
auto  dealer  were  mentioned  in  the  amuse- 
ment columns. 


The  Capitol— McNamee  News  Reel 

i  The  New  Ford 

V-8 
i  Cylinder 


WDIHEI  V-HPE  MOTOR 


Boucher  believes  a  good  feature  is  always 
made  better  by  good  shorts  and  that  a  poor 
feature  is  always  helped  by  a  good  short 
subject;  in  other  words,  the  short  is  a  bal- 
ance wheel  to  any  show.  Hence,  we  note 
that  he  never  misses  a  chance  to  give  his 
shorts  a  boxed  mention  in  newspaper  display 
ads.  We  are  glad  to  record  that  he  is  one 
of  the  enterprising  showmen  on  the  job  to 
take  advantage  of  the  wave  of  publicity 
churned  up  by  the  new  Ford  car.  That 
newsreel  was  made  to  order  for  the  oppor- 
tunity. 


I 

''A 
/'A 


BELEIVE.  IT 
OR  NOT* 

p>y  Robert'  Ripley 


'///////////  /  /  /'/■-  "■ 


crantland 
rice: 

PRESENTS  A 
PAT  HE  PICTUPE. 

OLYMPIC 
TALE.NT 


HOBBY  GAVE  CHAPLIN 
RE-ISSUE  PLENTY  OF 
MENTION  IN  HIS  ADS 

Charlie  Chaplin's  old  two  reeler,  "A  Dog's 
Life,"  is  apparently  still  good  for  heavy 
mention  in  newspaper  display  ads,  at  least 
it  was  about  a  year  ago  when  it  was  run  as 
a  short  feature  by  Jack  Hobby,  manager  of 
the  RKO  Victory  Theatre,  Providence, 
R.  I. 

In  a  long  two  column  ad  we  note  that 
Hobby  gave  it  a  good  sized  break  as  a 
"Roaring  Two  Reel  Comedy"  and  billed  it 
as  an  added  attraction.  In  another  smaller 
ad  space  was  equally  divided  between  fea- 
ture and  comedy. 

All  of  which  is  definite  proof  that  there's 
still  plenty  of  life  in  those  old  Chaplin  two 
reel  comedies.  Like  an  editor  of  a  leading 
New  York  newspaper  stated  not  long  ago, 
or  as  near  as  we  can  recall  his  words,  "what 
might  do  this  country  a  lot  of  good  is  a  re- 
turn engagement  of  those  old  custard  pie 
throwing  pictures  that  Chaplin  used  to  be 
seen  in."  So  that's  that.  We  just  wanted 
you  all  to  know  that  Hobby  also  thinks  a 
good  short  is  worth  some  space. 


JANECKY  PUT  OVER 
BIG  TIE-UP  WHEN 
SELLING  A  COMEDY 

Some  time  before  Harold  Janecky  came 
East  to  take  charge  of  the  Lynbrook  The- 
atre, Lynbrook,  L.  I.,  he  was  in  charge  of 
the  Warner  Theatre,  Milwaukee,  Wis., 
where  he  and  his  associates  were  always  on 
the  job  when  it  came  to  putting  over  shows. 

Among  the  many  selling  campaigns  he 
made  for  the  Warner  was  a  corking  tie-up 
used  in  connection  with  a  Laurel  &  Hardy 
comedy.  He  arranged  with  twelve  local 
merchants  for  a  give-away  of  fifty  suits  of- 
Faultless  pajamas,  a  deal  in  line  with  ar- 
rangements already  made  between  manu- 
facturer and  players. 


Heads  Publix  in  N.W. 

J.  J.  Friedl,  division  manager  for  Publix 
at  Dallas,  Tex.,  for  several  years,  has  been 
appointed  general  manager  of  the  circuit's 
theatres  in  the  Northwest,  with  headquar- 
ters at  Minneapolis. 


AESOP'S  FABLES  NOW  IN  12th  YEAR 

That  old  veteran  of  cartoons,  Aesop's  Fables,  conceived  by  Howard  Estabrook  and  Paul 
Terry  more  than  12  years  ago,  is  well  on  its  way  to  the  six  hundredth  edition  at  this  writing. 

When  Amedee  J.  Van  Beuren  backed  his  faith  in  the  Aesop  cartoon,  consensus  of  the 
trade  was  that  the  new  fad  would  last  about  one  year  at  the  most.  Van  Beuren  thought  dif- 
ferently and  consequently  made  seven  of  the  short  subjects  before  he  even  lined  up  distribu- 
tion channels. 

Succeeding  years  of  popularity  for  these  shorts  have  upheld  the  producer's  judgment  and 
current  editions  of  Aesop  Fables  feature  the  same  characters  as  when  originally  presented. 


Each  of  the  twelve  stores  came  through 
with  a  window  such  as  you  seen  in  the  ac- 
companying illustration,  all  tying  up  the 
merchandise  with  the  two  reel  comedy. 
Patrons  were  given  checks  when  they 
entered  the  theatre  and  at  a  designated  time 
each  of  the  fifty  received  a  pair  of  pajamas 
free.  The  photo  also  shows  a  lobby  display 
of  a  cutout  of  Laurel  &  Hardy  that  was  used 
on  this  occasion. 

We're  mighty  glad  to  hear  from  Janecky 
again,  for  this  is  the  first  peep  from  this 
showman  since  he  left  his  Milwaukee  stand. 
Also,  glad  to  know  that  he  is  getting  along 
so  nicely  down  in  Lynbrook.  We'll  be 
looking  for  a  call  from  him  next  time  he 
runs  into  town. 


April    2  3,    19  3  2 


MOTION    PICTURE  HERALD 


73 


4  Skourat  Tkttt n 


t  Better  EmttWt  ti  —Ml 


QUEEH  AM  ME 


UDIO  KIDDIE  D**iCE  REVUE — THURSDAY, 


CONSTANCE  BENNETT 
"LADY  WITH  A  PAST' 

wilh  Bra  Ljaa  mad  Di«id  Maonrr. 


STAN  LAUHEU-OUVEM  H\R1» 
in  "ONE  CQDD  TURN™ 


£  KIDDIE  REVUE 


BRENNAN  KNOWS  HOW 
TO  EXTRACT  REVENUE 
FROM  SHORT  FEATURES 

Marquee  space  and  generous  space  in 
programs  is  none  too  much  to  give  deserv- 
ing short  subjects,  thinks  Charles  J.  Bren- 
nan,  manager  of  the  Queen  Anne  Theatre, 

,   ,        Bogota,     N.  J., 

and  data  at  hand 
backs  up  his  con- 
tention. 

The  reproduc- 
tion of  a  portion 
of  his  program, 
showing  a  Thurs- 
day-Friday show, 
tells  its  own  story, 
with  at  least  half 
space  devoted  to 
a  Mickey  Mouse 
cartoon,  a  Laurel 
&  Hardy  comedy 
and  a  Kiddie  Re- 
vue on  the  stage. 
It  was  billed  as 
a  "Big  Four- 
Feature  Program,"  and  to  our  way  of  think- 
ing it  was  quite  a  lot  of  billing,  aside  from 
the  feature  attraction. 

Mickey  is  a  great  drawing  card  over 
Bogota  way  and  Brennan  doesn't  hesitate 
for  a  moment  to  tack  his  name  up  right 
alongside  the  feature  on  the  marquee.  We 
have  a  small  snapshot  on  hand  to  prove  that 
he  does  just  that.  Display  frames  for  side- 
walk and  lobby  are  also  used  for  one-sheets 
on  the  cartoon. 

Brennan  has  quite  a  Kiddie  Club  at  the 
Queen  Anne  and  his  Saturday  matinees  are 
the  joy  of  the  younger  element.  On  these 
occasions  he  puts  on  a  specially  selected 
program  of  sports,  a  recent  one  consisting 
of  a  Fox  Movietone  News ;  a  Mickey 
Mouse ;  "The  Village  Specialist" ;  Smith  & 
Dale  in  "Fur,  Fur,  Away" ;  Gallagher  & 
Sheehan  in  songs ;  Chapter  Four  of  Rin- 
Tin-Tin  in  "Lighting  Warrior" ;  Buck 
Jones  in  "Texas  Ranger"  and  Tiger  King, 


SELL  YOUR  SHORTS! 

(From  "PUBLIX  OPINION") 

The  buying  public  has  become  quality  and  quantity  wise. 

Its  habits  of  prudent  shopping  now  extend  to  every  field  of  merchandise,  including  motion 
pictures.    People  now  ask  How  Much?  as  well  as  How  Good? 

Are  you  telling  them  How  Much  they  get  when  they  turn  in  their  good  coin  at  your  box- 
office?  Are  you  telling  them  How  Big  your  program  is,  how  diversified,  how  stimulating, 
entertaining,  and  satisfying? 

The  difference  between  a  sale  at  your  box-office  and  a  sale  at  the  opposition  house  across 
the  street  often  hinges  on  nothing  more  significant  than  a  SHORT!  Do  you  ever  stop  to  think 
of  that? 

Betty  Boop,  Mickey  Mouse  and  Screen  Souvenirs  are  frequently  the  magnets  that  draw  a 
patron's  hesitating  footsteps  across  the  threshold  of  a  theatre.  All  people  like  comedies,  and  will 
go  out  of  their  way  to  see  them,  provided  you  don't  make  a  secret  of  their  presence. 

Some  people  like  music  (once  we  used  to  think  that  many  people  like  music).  A  good 
musical  short  deserves  at  least  a  mention.  It  may  be  the  feather  that  tips  the  scale  in  favor 
of  a  sale. 

Tell  your  patrons  that  your  screen  offers  a  well  rounded  bill  of  fare.  Enumerate  the  zestful, 
stimulating  appetizers,  the  red  meat  of  drama,  the  sweet  dessert  of  comedy. 

Play  up  the  comedy.  In  a  world  gone  gloomy,  people  want  to  laugh.  If  your  feature  is  a 
drama,  or  a  tear-jerker,  or  a  melodrama,  be  sure  to  say  "and  a  comedy"  when  talking  about  your 
attractions.    It  will  sell  tickets.  nn*r>T  pcrr 

List  your  shorts  in  all  newspaper  ads,  on  trailers,  and  on  lobby  boards.  UOIS  I  StLL 
SHORTS  SHORT. 


the  Wonder  Dog,  on  the  stage.  Kiddie  Club 
prizes  polished  off  the  program. 

He  never  loses  an  opportunity  to  make  a 
Laurel  &  Hardy  comedy,  a  Charlie  Chase 
or  Our  Gang  do  a  share  of  the  work  for  the 
box  office  and  experience  has  taught  him 
that  these  two-reelers  will  often  bring  in 
patrons  when  some  feature  will  fail  to  turn 
the  trick.  In  the  next  week  or  so  he  plans 
to  play  a  Minnie  the  Moocher  cartoon  with 
Cab  Calloway.  In  view  of  Calloway's  popu- 
larity over  the  radio  and  attendant  publicity, 
this  number  will  receive  equal  billing  with 
feature  on  the  lobby  front,  programs  and 
heralds.  And  you  may  believe  us  when  we 
state  that  the  feature  is  not  a  weak  one. 

"Gold  is  in  them  thar  shorts  and  he's  one 
of  the  prospectors  that's  looking  for  that 
gold,"  states  Brennan,  and  there  can  be  no 
doubt  but  that  his  balanced  programs  are 
doing  much  for  the  Queen  Anne's  box  of- 
fice. He  hopes  that  other  Club  members, 
similarly  situated,  may  derive  some  benefit 
from  the  above  suggestions. 


CARTOON  GETS  BREAK  ON 


SYRACUSE  MARQUEE! 


JAMES  CAGNEY  IN  "TAXI"  with  LDRETTA  YOUNG 
IjjjoJg)  hxTgA-4jlCKEY  MOUSE  CARTOON- •  "rejAfiBFRg 


Patrons  of  the  Strand  Theatre,  Syracuse,  N.  Y.,  like  the  Mickey  Mouse  shorts,  and  the 
management  doesn't  hesitate  to  let  them  know  the  name  of  the  current  offering.  Note 
by  the  photo  that  Mickey  divided  marquee  and  sidewalk  space  with  the  feature.  We  be- 
lieve Leo  Rosen  managed  the  Strand  at  that  time.  Perry  Spencer  now  holds  forth  there 
and  Rosen  has  gone  to  Jamestown,  N.  Y.  We  are  indebted  to  Will  Wills,  poster  artist,  for 
sending  in  this  photo. 


FRED  PERRY  STRONG 
ADVOCATE  OF  SHORT 
REELS  ON  PROGRAMS 

Little  exploitation  is  given  "name"  shorts 
at  the  Capitol  Theatre,  Binghamton,  N.  Y., 
a  house  managed  by  Fred  Perry,  for  the 
simple  reason  that  the  featured  players  are 
considered  strong  enough  to  sell  that  por- 
tion of  the  program  without  incurring  addi- 
tional expense.  However,  he  is  a  strong  be- 
liever in  the  drawing  power  of  the  short 
reel. 

For  instance,  he  believes  that  the  bare 
statement — "Hal  Roach  Presents  an  Our 
Gang" — is  sufficient  to  stimulate  interest 
among  the  short  subject  fans.  As  a  matter 
of  fact,  Perry  is  somewhat  of  a  short  sub- 
ject fan  himself  and  he  keeps  in  close  touch 
with  that  end  of  the  show.  He  is  always 
on  the  alert  for  comment  and  audience  re- 
action during  and  following  the  playing  of 
a  short  feature  and  his  statement  regarding 
exploitation  is  based  on  years  of  experience. 

If  the  short  needed  to  be  sold  in  his  city 
we  believe  that  Perry  would  see  that  the 
proper  effort  was  made,  for  he's  one  of  the 
most  seasoned  showmen  in  his  section  of 
New  York  State.  We  repeat  that  he  likes 
the  short  subject — and  one  of  the  main  rea- 
sons for  this,  is,  that  he  doesn't  have  to  sepnd 
a  lot  of  money  and  time  to  exploit  them.  His 
message  is,  therefore,  directed  to  those  who 
have  yet  to  be  sold  on  the  value  of  the 
short  subject  as  a  box  office  stimulator,  and 
we're  glad  to  be  able  to  pass  along  his  hint 
to  get  aboard  the  wagon. 


RIPLEY  CARTOON  IS 
CONSIDERED  NATURAL 
FOR  NEWSPAPER  DEAL 

In  many  of  the  larger  cities  where  news- 
papers are  running  the  Vitaphone  "Believe 
it  or  Not"  shorts,  theatres  are  tying  up  for 
a  "natural"  along  publicity  lines. 

The  newspaper  runs  a  review  of  each  short 
on  the  same  page  with  the  cartoons  and  in 
exchange  the  theatre  runs  a  10-seconds 
trailer  immediately  after  showing  of  the 
short  announcing  that  Ripley's  "Believe  it 
or  Not"  cartoon  appears  exclusively  in 
(name  of  paper). 

Beneath  the  cartoon  the  paper  comes  back 
with  "You  can  see  and  hear  Robert  Ripley 
on  the  screen  at  (name  of  theatre)."  The 
newspapers  also  carry  generous  readers  on 
the  cartoons. 


74 


April  23 


193  2 


PIONEERED  AS  NEW  YORK'S  NEWSREEL  THEATRE! 


The  photo  above  shows  a  view  of  the  front  of  the  Embassy  Theatre,  New  York  City, 
a  house  that  pioneered  in  the  exclusive  showing  of  newsreels  and  short  subjects.  Note  the 
boards  at  either  side  of  entrance,  listing  the  contents  of  current  reels  and  reading  like  the 
front  page  index  of  a  Metropolitan  newspaper.  The  Embassy  has  been  well  patronized  ever 
since  it  adopted  its  change  of  policy. 


LAMM  GIVES  SHORTS 
BREAK  DESPITE  TWO 
FEATURE  EACH  SHOW 

Although  a  double  feature  policy  holds 
down  to  a  minimum  showings  of  short  sub- 
jects at  the  Paradise  Theatre,  Allis,  Wis., 
Manager  Louis  Lamm  realizes  the  value  of 
short  reels  to  his  program  and  plugs  them 
at  every  opportunity. 

A  couple  of  snapshots  at  hand  show  dis- 
plays made  for  a  Mickey  Mouse  Valentine 
Party  and  a  Boy  Scout  demonstration  made 
during  a  "Good-Will  Good-Turn"  Week. 
These  are  too  faint  for  clear  reproduction, 
but  evidence  that  Lamm  is  not  losing  sight 
of  these  particular  angles  in  show-business. 
Both  displays  were  set  in  the  lobby  about 
two  weeks  in  advance,  the  former  decorated 
with  caricatures  of  Mickey  Mouse  and  the 
latter  containing  a  board  display  of  para- 
phernalia loaned  by  a  local  Scout  troop. 

While  the  Bobby  Jones  shorts  were  shown 
last  season,  it's  worth  while  to  note  that 
Lamm  issued  a  card  with  punch  marks  to 
cover  the  entire  series  of  12  reels.  Fully 
punched  cards  figured  in  the  give-away  of 
a  golf  set  at  expiration  of  the  showings. 
The  reverse  side  of  the  card  tied  up  the  deal 
with  a  local  sporting  goods  store. 


McDONOUGH  TIED-UP 
WITH  JEWELRY  STORE 
TO  BOOST  WEAK  NIGHT 

A  local  tie-up  with  a  jewelry  concern  has 
been  effected  by  A.  J.  McDonough,  manager 
of  the  Bell  Theatre,  Scranton,  Pa.,  which 
practically  assures  the  theatre  of  a  better 
than  average  attendance  on  Thursday 
nights. 

The  jewelry  concern  donates  a  beautiful 
article  of  jewelry  which  is  given  to  one  of 
the  theatre  patrons  in  attendance  on  that 
particular  night.  Some  of  the  gifts  include 
silverware,  mesh  bags,  pen  and  pencil  sets, 
rings,  lockets,  bill  folds,  lighters,  etc. 


Press  Books  on  Shorts 

Comprehensive  press  sheets  have  been 
prepared  for  many  shorts  produced  by 
M-G-M  and  include  Laurel-Hardies ;  Char- 
ley Chase ;  "The  Two  Barks  Brothers" ; 
"Boy  Friends"  ;  Pitts-Todd  comedies  ;  "Sport 
Champions"  ;  Fisherman's  Paradise  Series  ; 
Our  Gang;  Sir  Harry  Lauder,  and  others. 
The  sheets  contain  valuable  suggestions  for 
the  promotion  of  shorts  and  full  lines  of 
accessories. 


"Our  Gang"  Novelties 

Two  new  novelties  have  been  made  avail- 
able by  the  producers  of  "Our  Gang"  com- 
edies for  give-aways.  One  is  the  Our  Gang 
Polo  Top,  consisting  of  a  spring-wind  top 
and  two  whips  by  which  the  top  may  be  kept 
spinning  indefinitely.  The  game  may  be 
used  for  give-aways  over  a  three-week 
period,  the  whip  given  away  for  each  of  the 
first  two  weeks  and  finally  the  top  on  the 
third  week. 

Clay  figures  of  "Our  Gang"  are  also  re- 
ported good  business  builders  for  both  ma- 
tinee and  evening  performances.  These  are 
furnished  with  a  stage  background  for  col- 
oring by  children  and  the  complete  set  in- 
cludes ten  figures  and  a  set  of  palettes  for 
mixing  paint.  In  many  cases  art  classes  of 
grade  schools  have  been  glad  to  cooperate 
with  theatres  in  coloring  contests. 

Additional  information  on  the  above  can 
ben  secured  from  the  Round  Table  Club  or 
the  Metro  Home  Office. 

Payette  Takes  a  Trip 

John  J.  Payette,  zone  manager  for  War- 
ner's, recently  paid  a  visit  to  Charlotte, 
N.  C.  He  was  accompanied  by  Frank  La 
Fake,  Warner  publicity  director.  Both 
thought  Charlotte  was  an  ideal  city  and  a 
fine  key  point  for  expansion  but  denied  that 
any  such  plans  were  under  way. 


LIST  OF  CATCHLINES 
JIM  LANDERS  USED  TO 
PLUG  HIS  SHORT  REELS 

Elsewhere  among  the  material  on  short 
subject  exploitation  is  a  constructive  article 
by  Jim  Landers,  manager  of  the  Old  Mill 
Theatre,  Dallas,  Texas.  Following  is  a  list 
containing  a  variety  of  catchlines  he  has 
used  time-and-again  with  excellent  results. 
Adaptable  to  almost  any  short  subject,  we 
believe  that  many  members  of  the  Club  will 
be  able  to  put  these  lines  to  practical  use. 

"The  Ace  comedian" ;  "Famous  laugh 
team" ;  "You'll  die  laughing,  but  don't 
worry,  we  sell  insurance" ;  "Rubeville  on 
parade  for  your  enjoyment" ;  "News  events 
heard  round  the  world" ;  "A  knockout  of  a 
comedy";  "They  lead — others  follow"; 
"Something  new  in  song  cartoons";  "De- 
lightful and  spicy  comedy" ;  "The  songbirds 

of  Hollywood" ;  "You  can't  pass  up  a  

comedy";  "Paramount  Sound  News,  from 
the  North  to  the  South  Pole  it  leads  the 
way"  ;  "It's  a  jolt  for  the  pessimists"  ;  "Some 
ridiculous  mirth" ;  "That  unbeatable  laugh- 
maker"  ;  "The  world's  leading  pictorial 
newspaper  in  sound" ;  "Paramount  Sound 
News,  hot  off  the  press" ;  "It's  a  show  in 
itself" ;  "And  now  hold  on  to  your  seats  and 
listen  to  this";  "Interestingly  serious  for 
just  a  moment"  ;  "Some  sense  and  some  non- 
sense" ;  "This  comedy  took  Broadway  by 
storm" ;  "When  a  better  news  is  made, 
Paramount  will  make  it" ;  "Beauty  and  song 
brought  to  life" ;  "It's  a  rip-roaring  com- 
edy" ;  "With  a  line  of  chatter  a  mile  long 
and  a  laugh  in  every  foot" ;  "He'll  insure 
you  against  gloom" ;  "Full  of  the  kind  of 
laughs,  you  read  about" ;  "Here's  a  scream 
for  you" ;  "This  one  lays  you  out  in  the 
aisles". 

It's  been  some  time  since  we  last  heard 
from  Jim  Landers,  not  since  he  moved  from 
San  Antone  to  Dallas.  However,  we  might 
know  that  when  he  did  come  through  we'd 
get  a  sample  of  his  usual  constructive  brand 
of  showmanship.  For  which  we  and  his 
fellow  Club  members  offer  thanks  and  the 
hope  that  he  will  not  remain  silent  so  long 
again.  He  has  sent  many  fine  articles  in 
the  past  and  now  that  he's  located  in  the  live 
show  city  of  Dallas,  we'll  be  looking  for 
other  interesting  contributions. 


MOVIETONE  IN  ALL  LANGUAGES! 


l  JAPANESE! 
I  BOMBARD 
i  KIANGWAN  I 

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VISITS  OUR  S*  .RES  1 

-  BEACH  BEAUTIES 

r     '»»»  style 

HAWAIIANS  GREET  F 
y     U.  S.  SAILORS  . 

"J\   HOW  TRAFFIC  CETS  1 
[    ML  8  1     OVER  TO  BRSCE  _  I 

:""  '  Tl*  JB  VICTORIANS  ANSWER  1 
mUm    CALL  OF  THE  RIVER 

'jgSjjjtjr    .JAPAS  BCATEJW  IN  1 

J-NOWSHOWINGi 

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FIRST  AUTHENTIC  PICTURES 
FROM  BATTLEGROUND  OF 

JAPANESE  THRUST 
AT  SHANGHAI 

aim  km  rarasKio 

OXFORD  ATHLETES 


WSH  SWEEPSTAKES 


Sdi  (Sara  it  Malas  iinii  m\  a  Mtittuntp, 

UTEST'IL  aDVENU 
QE  L'EKFAMT  D£  LWOBEHGH  ? 

la  frame  komire  ArisMc  BrM 


Here  are  a  group  of  one  sheets  as  issued  in  many  different  countries  for  the  Fox  News- 
reel.  From  left  to  right  they  represent  the  following  foreign  lands:  United  States, 
Australia  and  New  Zealand,  Germany,  England,  Ireland  and  Scotland,  and  France.  The 
Lindbergh  kidnapping  and  Japanese  fighting  were  featured  in  all  these  lands  simultane- 
ously through  the  medium  of  the  newsreel. 


April    23,  1932 


MOTION    PICTURE  HERALD 


75 


PERSONALITIES 


HARRY  W.  POOLE,  of  Poole  Theatres, 
Klamath  Falls,  Ore.,  recently  announced  that 
he  is  again  in  possession  of  the  Pelican  Thea- 
tre in  that  city.  The  property  was  foreclosed 
in  a  receivership  action  several  months  ago. 
Poole  has  been  in  show  business  in  Klamath 
Falls  for  25  years  and  has  erected  five  houses 
in  the  county,  the  Liberty,  Klamath  Falls,  the 
Pine  Tree,  the  Chiloquin,  the  Pelican  and 
the  Rainbow. 

V 

DAN  TOCCHINI  has  taken  over  opera- 
tion of  the  Cline  Theatre,  Santa  Rosa,  Calif. 
V 

J.  STEIN,  operator  of  the  Louisville  Thea- 
tre, Louisville,  Ohio,  has  changed  the  name 
of  his  house  to  Playhouse. 

V 

FRED  REETHS,  JR.,  manager  of  War- 
ners' Sheboygan  Theatre,  was  recently  mar- 
ried to  Miss  Beulah  Hayes.  Mrs.  Reeths  is 
at  present  completing  a  theatrical  engage- 
ment and  will  rejoin  her  husband  in  Sheboy- 
gan some  time  in  June. 

V 

DON  NICHOLS,  formerly  manager  of 
Warners'  Broadway  Theatre,  Charlotte,  N. 
C,  has  been  appointed  manager  of  the  Mary- 
land Theatre,  Hagerstown,  Md. 

V 

WALTER  MORRIS,  late  of  the  C.  J. 
Latta  division  in  Ohio,  has  been  made  man- 
ager of  the  Broadway  Theatre,  Charlotte, 
N.  C. 

V 

DON  JAYCOX,  New  York  State  field 
man  for  Skouras  Brothers,  recently  left  for 
a  six  week  business  trip  to  the  West  Coast, 
where  he  will  confer  with  the  Brothers 
Skouras. 

V 

MEYER  FINE  and  P.  E.  ESSICK,  thea- 
tre men  of  Cleveland,  Ohio,  have  taken  over 
operation  of  the  State  Theatre,  Gabon,  Ohio. 

V 

ED  HARRIS  is  the  new  owner  of  the 
Pastime  Theatre,  neighborhood  house  in 
Milwaukee,  Wis. 

V 

LOU  LINKER  has  opened  his  new  thea- 
tre, the  Criterion,  in  Bridgeton,  N.  J. 

V 

MILTON  SIMON  has  been  appointed 
manager  of  the  State  Theatre,  Des  Moines, 
Iowa,  succeeding  Lou  Elewitz,  it  was  re- 
cently announced  by  Barry  Burke,  Publix 
division  manager. 

V 

HAL  ELIAS,  well  known  Metro  exploita- 
tion man,  recently  did  some  special  work  at 
the  Granada  Theatre,  The  Dalles,  Ore. 
V 

ARCH  McDONALD,  owner  of  the  Lib- 
erty Theatre,  Ketchican,  and  known  as  the 
"Duke  of  Alaska,"  has  been  paying  a  visit 
to  the  Pacific  Northwest.  Other  Alaskans 
rceently  in  Seattle  included  L.  H.  Kubley, 
manager  of  the  Dream  Theatre,  Ketchican, 
and  the  Capitol  in  Juneau;  Cap  Lathrop, 
of  Anchorage,  and  Bud  Moe,  of  the  Coli- 
seum, Juneau. 

V 

A.  P.  MITCHELL  is  directing  the  des- 
tinies of  the  newly  opened  Unique  Theatre, 
Spokane,  Wash.,  with  Phil  W.  Pielemeier  as 
manager.  The  house  will  be  operated  under 
a  continuous  run  policy,  opening  at  10  A.M. 

V 

CLAYTON  L.  BACON,  former  manager 
of  the  Strand  and  Iowa  Theatre,  Creston, 
Iowa,  is  again  back  at  his  old  job  of  man- 
aging these  two  houses,  following  acquisition 
of  same  by  Commonwealth  Theatres  of  Kan- 
sas City. 


JAMES  ANDRUS,  new  manager  of  the 
RKO  Orpheum  Theatre,  Spokane,  Wash., 
accompanied  by  Homer  Gill,  Northwest  divi- 
sion manager,  recently  arrived  in  town  to 
assume  management  of  the  house.  Andrus 
replaces  Joe  Cooper,  assigned  to  a  Portland 
theatre. 

V 

L.  D.  PARRETT,  former  manager  of  the 
Strand  and  Iowa  Theatres,  Creston,  Iowa, 
will  act  as  assistant  manager  of  these  thea- 
tres, pending  a  transfer  to  some  other  Mid- 
West  city.  Henry  Gass,  former  owner,  re- 
cently leased  the  houses  for  three  years  to 
the  Mid-West  Producing  Company. 

V 

F.  A.  DUNSMORE  has  announced  the 
opening  of  the  New  Eagle  Theatre  on  the 
East  Side  of  Austin,  Minn. 

V 

PAUL  RYMAN  has  reopened  the  Royal 
Theatre,  Tipton,  Kansas. 

V  ' 

L.  O.  BOLING,  of  Emporia,  Kansas,  re- 
cently reopened  the  A-Muse-U  Theatre, 
Burlingame,  Kas.,  under  the  new  name  of 
Boling  Theatre. 

V 

R.  E.  PRATT  has  reopened  the  Fox  Thea- 
tre, Washington,  Iowa,  after  complete  re- 
decoration  of  the  interior. 

V 

GEORGE  HUNT,  well  known  exhibitor 
of  Medford,  Ore.,  is  convalescing  ater  a  siege 
of  illness. 

V 

J.  H.  ELWELL,  former  M-G-M  field  rep- 
resentative out  of  Atlanta,  Ga.,  has  taken 
over  operation  of  the  Imperial  Theatre,  Grif- 
fin, Ga. 

V 

G.  W.  WEATHERLY  has  taken  over  the 
Oriental  Theatre,  Portland,  Ore.,  formerly 
operated  by  Walter  Tebbets. 

V 


HERE'S  THE  BLANK 

APPLICATION  FOR 
MEMBERSHIP 

MANAGERS'  ROUND 
TABLE  CLUB 

Hey,  "Chick": 

Please  enroll  me  in  the  Club  and 
send,  me  my  framed  certificate. 

Name   

Position   

Theatre  

Address   

City  

State  .   

(Mail  to  Managers'  Round  Table  Club, 
1790  Broadway,  New  York) 


CLIFFORD  RUST  is  the  new  manager 
of  the  RKO  Orpheum  Theatre,  Omaha, 
Neb.,  succeeding  A.  M.  Roy,  who  recently 
replaced  Roy  Pierce  as  manager.  Pierce  has 
been  transferred  to  the  RKO  Majestic  Thea- 
tre, San  Antonio,  Tex.  Randell  Mcllvaine, 
former  chief  of  service  at  the  Orpheum,  has 
been  promoted  to  the  job  of  assistant  man- 
ager. 

V 

CHARLES  BURKEY,  operator  of  the 
Summit  Theatre,  Kansas  City,  has  recovered 
from  an  illness  that  kept  him  confined  to  his 
home  for  several  weeks.  Burkey  was  former 
president  of  the  Kansas  City  Independent 
Theatre  Owners  Association. 

V 

E.  B.  BUGHER,  owner  of  the  Wonder- 
land Theatre,  Sallisaw,  Okla.,  is  treating  his 
patrons  to  the  delights  of  new  sound  equip- 
ment. 

V 

ROBERT  MARTIN,  manager  of  the 
Royal  Theatre,  Watkins,  Ark.,  has  reopened 
the  Royal  Theatre. 

V 

ELMER  BRUNO  has  leased  the  Over- 
land Theatre,  St.  Louis,  Mo.,  for  a  two-year 
term.  The  house  was  formerly  operated  by 
the  Midland  Valley  Corporation. 

V 

CHARLES  CARROLL  has  taken  over 
operation  of  the  American  Theatre,  Oak- 
land, Calif.,  formerly  owned  by  the  late 
F.  W.  Midgely. 

V 

BOB  WHITE,  of  Portland,  Ore.,  owner 
of  the  Bob  White  Theatre  in  that  city,  has 
been  named  manager  of  the  Hartman  Thea- 
tre, recently  bought  by  the  Bandon  Amuse- 
ment Co. 

V 

ROY  DEVANEY  and  L.  R.  Hanson 
have  reopened  the  Beaverton  Theatre,  Beav- 
eroon,  Ore.  Devaney  is  a  seasoned  show- 
man and  also  a  feature  organist. 

V 

SI  DANZ,  manager  of  the  Granada  The- 
atre, Auburn,  Wash.,  recently  installed  a 
new  sound  system. 

V 

ANDREW  H.  TALBOT,  JR.,  P.  A.  for 

the  Orpheum  Theatre,  New  Orleans,  La., 
and  Miss  Frances  Whitworth,  of  Paris, 
Tenn.,  were  married  April  4th.  Barry 
Grove,  "New  Orleans  Item"  advertising 
man,  acted  as  best  man. 

V 

A.  C.  GORDON,  manager  of  the  Rialto 
Theatre,  Boise,  Idaho,  has  completed  altera- 
tions to  the  front  of  his  house.  A  new 
marquee  has  been  installed. 

V 

WILLIAM  HARTFORD,  manager  of 
the  Balboa  Theatre,  Everett,  Wash.,  re- 
cently had  a  blaze  in  front  of  the  house 
which  is  thought  to  have  been  of  incendiary 
nature.  Investigation  by  local  fire  authori- 
ties disclosed  that  a  900  foot  fuse  of  film 
was  used  to  ignite  the  fire. 

V 

E.  J.  MURRAY  has  disposed  of  his  in- 
terests in  the  Washington  Theatre,  Mt. 
Washington,  Pa.,  to  John  Keul. 

V 

WILLIAM  F.  SANDFORD  has  suc- 
ceeded R.  Cavello  as  RKO  district  man  at 
Far  Rockaway,  Long  Island,  N.  Y.  Jack 
Rochelle  is  retained  as  assistant  manager  at 
the  Strand  Theatre. 

V 

ROY  PLEMONS  has  reopened  the  Cari- 
bou Theatre,  Brewster,  Wash.  The  house 
has  been  closed  since  last  December. 


76 


MOTION    PICTURE  HERALD 


April    23,  1932 


YOUR 
PUBLIC 


by 

RITA  C.  McGOLDRICK 


D  ADIO  mail,  club  women's  reports  from  every  state  in  the  country,  the  ballots  that  are 
coming-  in  on  the  nationwide  Preference  Poll  of  the  MPPDA,  the  personal  letters 
that  pour  in  to  this  department,  all  bring  the  same  grateful  acknowledgment.    With  an 

almost   unanimous   voice  they   say :  "The   

short  features  are  the  joy  of  the  program ! 
But  why  do  not  theatre  men  advertise  their 
shorts  so  that  we  may  know  where  to  find  the 


tilings  we  want  to  see? 

In  the  past  year  the  national  reviewing  groups 
representing  five  major  organizations  announced 
that  short  features  had  improved  in  artistry, 
technique,  entertainment  value  and  photographic 
beauty  more  than  any  other  type  of  picture. 
By  actual  statistical  count  they  agreed  that  80 
per  cent  of  the  short  features  are  now  winning 
endorsement. 

Quality  in  Shorts 

The  short  feature  is  the  appetizer  of  the  pro- 
gram and,  as  is  so  often  the  case,  the  hors 
d'oeuvre  is  more  piquant  than  the  feast.  In 
fact,  for  many  months  a  great  cross-section  of 
the  public  has  found  the  feast  not  much  to  its 
liking.  And  so  the  short  feature  has  won  more 
of  attention  and  high  praise. 

The  one  and  two-reel  pictures  are  bringing 
to  us  with  increasing  authenticity  and  charm, 
travelogues  of  adventures  in  the  remote  cor- 
ners of  the  world,  from  the  jungles  of  Africa 
to  the  peaks  of  Mount  Blanc,  Timbuctoo,  Man- 
churia, wartorn  China,  forgotten  rivers,  gla- 
ciers, Tahiti,  the  glamor  of  the  South  Sea 
Islands — all  these  things  have  come  to  the 
screen  with  a  wealth  of  educational  value,  and 
a  very  definite  box  office  appeal. 

The  good  showman,  recognizing  the  draw- 
ing power  of  the  exceptional  short  feature, 
books  them  with  careful  discrimination.  And 
if  he  has  a  good  golf  comedy,  Babe  Ruth  at 
the  bat,  or  an  unusual  scenic,  he  will  advertise 
this  fact  in  a  prominent  way,  not  only  in  the 
lobby  of  his  theatre,  but  in  his  paid  newspaper 
advertising. 

An  Honor  Roll  of  Shorts 

With  excellent  ratings 

January 

Batter  Up,  Warner  Brothers. 

Beyond  the  Rio  Grande,  Rothacker  Prod. 

Gioachino  Rossini,  FitzPatrick. 

Jerusalem,  the  Holy  City,  Ideal  Pictures. 

One  Good  Deed,  Warner  Brothers. 

Puss  in  Boots,  Picture  Classics. 

Rockne,  Fox  Films. 

Spider  and  the  Fly.  The,  Columbia. 

Slide,  Babe.  Slide,  Universal. 

Weekend  Mystery,  Warner  Brothers. 

February 

Ahoy,  Falcon. 

Castilian  Memoirs,  Imperial. 

College  Grapplers,  RKO  Pathe. 

Ducks  and  Drakes,  RKO  Pathe. 

Hearst  Metro  News,  MGM. 

Isles  of  Birds,  Warner  Brothers. 

Javanese  Journeys,  Warner  Brothers. 

Jingle  Bells,  Educational. 

Tust  Pals,  Universal. 

Land  of  Gandhi,  RKO  Pathe. 

Merry  Melodies,  Warner  Brothers. 

Mickey  Cuts  Up,  Columbia. 

Melody  Isle,  Metro-Goldwyn-Mayer. 

Noah's  Outing,  Educational. 

Perfect  Control,  Universal. 

Piano  Mover,  Columbia. 

Road  to  Romance,  Educational. 

Spills  and  Thrills,  RKO  Pathe. 

Strange  As  It  Seems,  No.  16,  Universal. 

Tom -Tom  Trail.  Fox. 

Washington,  the  Man  and  the  Capital,  Warner. 
March 

Any  Old  Port,  Metro-Goldwyn-Mayer. 
Arabian  Shrieks,  Paramount. 


Believe  It  or  Not,  Nos.  1346-1336,  Vitaphone. 
Big  Top  Champions,  RKO  Pathe. 
The  Bird  Store,  Columbia. 
Bob  White,  RKO  Pathe. 
Bon  Voyage,  RKO  Pathe. 
The  Circus  Showup,  Universal. 
Cowslips.   RKO  Radio. 
Curiosities,  Columbia. 
The   Duck   Hunt,  Columbia. 
Grocery  Boy,  Columbia. 
Hurry  Call,  RKO  Pathe. 
Land  of  the  Shalimar,  Capital  Films. 
Magic  Carpet  Series,  Fox. 
Mother's  Holiday,  Educational. 
Not  So  Dumb,  Paramount. 
Oberammergau,  Warner. 
One  Good  Deed,  Vitaphone. 
Over  the  Fence,  Universal. 
Peasant's   Paradise,  Educational. 
Reef  Builders  of  the  Tropics,  Paramount. 
The  Red  Red  Robin,  Vitaphone. 
Remember  When.  Vitaphone. 
Rhythm  on  the  River,  Paramount. 
Running  with  Charles  Paddock,  Universal. 
Slim  Figuring,  RKO  Pathe. 
Songs  of  the  Organ,  Paramount. 
Torchy  Raises  the  Aunty,  Educational. 
Torchy's  Two  Toots,  Educational. 
Unemployed  Ghosts,  Paramount. 

April 

All  Around  the  Town.  Educational. 

Alpine  Echoes,  Fox. 

Athletic   Daze,  Metro. 

Babbling  Book,  Paramount. 

The  Cat's  Canary,  Van  Beuren. 

Crosby,  Columbo  and  Vallee,  Vitaphone. 

Curiosities,   No.  231,  Columbia. 

Fisherman's  Fortune,  Fox. 

Flying  Leather,  RKO  Pathe. 

Giggle  Water,  RKO  Pathe. 

Hearst  News,  Metro. 

Ireland,  The  Melody  Isle,  Metro. 

Knomore  College,  Paramount. 

Living  God  of  the  Mongols,  Talking  Picture  Epics. 

Mad  Dog.  Columbia. 

Making  Good,  Universal. 

Manchuria,  Talking  Picture  Epics. 

My  Ladies'  Escapade,  Kendall-De  Valley. 

Mystery  of  Marriage,  British. 

Paramount  Pictorial,  No.  8,  Paramount. 

Playground  of  the   Mammals,  Educational. 

Screen  Souvenirs,  Paramount. 

Screen  Snapshots,  Nos.  6  and  7,  Columbia. 

Sino-  lapanese  Curse,  World  Art. 

Take  Your  Pick,  RKO  Radio. 

Tragedy  of  Everest,  Capital. 

Treasure  Isles,  Educational. 

Trout  Fishing,  Metro. 

War  in  China,  Educational. 

Whippet  Racing,  Metro. 

Chicago's  New  Film  Council 

Representatives  of  motion  picture  producers 
and  distributors  endorsed  this  week  the  plan  of 
the  Illinois  Federation  of  Women's  Clubs  to 
form  a  better  films  council  intended  to  advise 
on  programs  of  neighborhood  houses. 

The  motion  picture  men  met  with  the  district 
chairman  of  the  federation  at  a  luncheon  in  the 
Hotel  Sherman  and  pledged  their  co-operation 
in  providing  better  films,  especially  for  juve- 
niles. The  council,  according  to  Mrs.  R.  H. 
McClure,  chairman  of  the  meeting,  will  meet 
for  organization  on  Tuesday. 

"The  better  films  council  will  consist  of  a 
previewing  committee,"  Mrs.  McClure  ex- 
plained. "We  will  then  relay  to  the  members 
of  the  organization  and  to  the  theatre  men 
whether  the  picture  is  suitable  for  children  or 
adults.  We  hope  eventually  to  establish  a  family 
night  on  Fridays  and  a  junior  matinee  on  Sat- 
urdays." 

From  the  executive  committee  of  the  Woo- 


ster  Better  Movies  Association,  the  following 
interesting  message  has  come  to  this  depart- 
ment : 

"In  order  to  provide  discriminating  persons 
with  an  unprejudiced  guide  in  their  selection 
of  movie  entertainment,  the  Wooster  Better 
Movies  Association  presents  its  regular  report 
on  films  to  be  shown  at  the  local  theatres  dur- 
ing the  current  period. 

"The  judgment  is  not  composed  of  the  per- 
sonal opinions  of  the  members  of  the  com- 
mittee, but  is  quoted  directly  from  the  National 
Film  Estimate  Service.  In  exceptional  cases 
it  may  be  necessary  to  quote  from  other  agen- 
cies, which  will  be  indicated  at  that  time.  Only 
feature  subjects  are  listed,  as  few  ratings  are 
available   on   short   comedies,  newsreels.  etc." 

Theatre  Managers  Cooperate 

"The  association  wishes  to  express  its  appre- 
ciation of  the  co-operation  extended  by  the 
managers  of  the  local  theatres,  who  present 
to  it  their  programs  early  enough  to  make  this 
service  possible. 

"What  the  Symbols  mean:  (A)  for  adults; 
(Y)  for  youths  15  to  20  years;  (C)  for  chil- 
dren under  15  years. 

50-Cent  Ticket  Admits  Family 

Once  a  week  at  Miss  Julia  Dolan's  theatre 
at  Coxsackie,  New  York,  it  is  "family  night," 
when  a  50-cent  charge  will  pay  admission  for 
father,  mother,  and  all  the  young  ones. 

Massachusetts  Film  Minded 

The  motion  picture  chairman  of  the  Massa- 
chusetts State  Federation  of  Women's  Clubs 
has  sent  to  us  the  following  surprising  figures 
which  will  be  presented  in  the  official  report 
at  the  annual  meeting  of  the  Federation  at 
Swampscott,  May  18  to  21st : 

320  clubs  in  the  slate  have  motion  picture 
ad  visors. 

These  groups  have  centralized  their  activ- 
ities through  eight  motion  picture  councils. 

The  compiled  lists  of  better  pictures  issued 
by  the  Federation  are  printed  in  eleven  im- 
portant papers. 

All  of  which  is  highly  significant  of  the 
growing  power  of  organized  club  work  in  be- 
half of  good  pictures. 

Music  Week 

The  big  return  in  the  mail  that  has  come  to 
this  department  on  the  suggestions  for  Music 
Week,  printed  in  a  recent  issue  of  Motion  Pic- 
ture Herald,  has  been  extraordinarily  inter- 
esting. It  is  evident  that  many  theatre  man- 
agers believe  there  is  an  appeal  in  the  mu- 
sical picture,  and  that  the  proper  observance 
of  the  week  beginning  May  1  will  give  them  an 
opportunity  to  offer  a  cultural  as  well  as  finely 
entertaining  program. 

In  addition  to  the  features  and  shorts  already 
listed  in  these  columns,  the  following  one  and 
two-reel  subjects  will  be  found  to  be  excellent 
and  appropriate  material  for  Music  Week : 

"Puss  in  Boots,"  Picture  Classics,  Inc.  This 
is  a  charming  version  of  the  fairy  story  pre- 
sented in  operetta  form,  and  one  of  the  best 
pictures  for  small  children  that  has  been  made 
in  a  long  time. 

"Milady's  Escapade,"  Educational  Pictures,  is 
the  first  of  a  new  series  of  Kendall-de  Vally 
Operalogues,  and  is  a  delightful  short  version 
of  the  Von  Flotow  opera,  "Martha."  (2  reels.) 

"Peg  Leg  Pete,"  Educational  Pictures.  This 
is  a  one-reel  cartoon  operetta  in  the  Terry- 
Toons  and  is  bright  and  clever  entertainment. 

Educational  Pictures  also  has  to  its  credit 
the  following  endorsed  musical  shorts :  "Jingle 
Bells,"  "Radio  Girl,"  both  of  which  have  catchy 
tunes ;  Bing  Crosby  singing  "I  Surrender, 
Dear,"  "One  More  Chance,"  "Dream  House" 
and  "Billboard  Girl" :  the  new  Vanity  Come- 
dies (Al  Christie  Productions)  titled  "That 
Rascal"  and  "He's  a  Honey"  with  Harry  Bar- 
ris,  composer  of  "I  Surrender,  Dear,"  and  nu- 
merous other  popular  songs.  Barris  plays  some 
of  his  best  known  hits  in  these  comedies. 


April    2  3  ,    19  3  2 


MOTION    PICTURE  HERALD 


77 


MUSIC  AND  TALENT 


Success  at  House 
Indicates  Desire 
For  Stage  Shows 


The  success  of  the  stage  show  policy  at 
the  Kansas  City  Pantages  theatre,  which 
recently  inaugurated  vaudeville  with  films,, 
is  seen  as  indicating  the  return  of  stage 
presentations  to  the  city. 

The  Pantages  reopened  three  months  ago 
after  being  closed  nearly  a  year.  L.  M. 
Carman,  manager,  tested  the  house  with  a 
straight  film  policy.  Finding  that  the  house 
had  a  good  chance  for  a  comeback,  he  ar- 
ranged for  vaudeville  through  the  William 
Morris  agency.  Reported  success  of  the  new 
policy  in  the  first  three  weeks  has  led  Gar- 
man  to  believe  there  is  a  local  demand  for 
good  vaudeville  at  low  admissions. 

A  stage-band  form  of  presentation  is 
maintained.  Harlan  Christie,  a  local  favor- 
ite, is  master  of  ceremonies.  The  manage- 
ment scored  when  it  signed  Christie  as  he 
gained  a  large  following  during  96  weeks 
as  m.c.  at  the  RKO  Mainstreet.  Christie 
left  Kansas  City  about  two  years  ago  and 
since  then  has  been  m.c  in  St.  Louis,  with 
Balaban  &  Katz  in  Chicago  and  in  New 
York.  Four  acts  are  limited  to  about  eight 
minutes  each  and  they  are  not  allowed  en- 
cores, as  it  is  the  management's  intention 
to  present  a  fast-moving  show.  Garman  be- 
lieves a  long, drawn-out  stage  show  satiates 
the  patrons,  while  rapid  presentation  whets 
the  appetite  for  the  balance  of  the  program. 

The  admission  price  has  been  increased 
from  20  cents  at  matinees  and  35  cents  at 
evening  shows  to  25  cents  after  2  o'clock 
and  40  cents  after  5  o'clock,  with  Sundays 
25  cents  to  2  o'clock  and  40  cents  after  that. 


JOHN  GART 


Ziegfeld  Radio  Show  To  Have 
Prominent  Stage,  Film  Stars 

Outstanding  stage  and  screen  stars  will 
be  featured  during  the  broadcast,  on  April 
24,  of  the  fourth  presentation  of  the  "Zieg- 
feld Radio  Show,"  over  a  WABC-Columbia 
network  of  70  stations.  Eddie  Dowling  will 
act  as  master  of  ceremonies. 

Among  the  stars  to  be  present  will  be 
Dennis  King,  Ray  Dooley,  Ethel  Merman, 
Jack  Pearl,  Al  Goodman  and  the  Ziegfeld 
theatre  orchestra,  Charles  Carlile,  radio 
tenor.  A  mixed  chorus  of  12  voices  will 
also  be  featured. 


General  Electric  Sponsors 

Air  Program  for  Musicians 

Concert  and  opera  stars  will  participate 
in  a  radio  program  on  May  1  sponsored  by 
General  Electric,  for  the  benefit  of  the 
Musicians  Emergency  Aid.  The  broadcast 
will  be  over  a  national  NBC  network. 

An  audience  at  the  studio  will  be  charged 
admission,  the  proceeds  going  to  the  fund 
for  unemployed  musicians.  Walter  Dam- 
rosch.  dean  of  American  conductors,  will 
act  as  master  of  ceremonies. 


This  young  chap  is  making  a  name  for 
himself  as  conductor  of  music  at  his  new 
stand,  Loew's  Sates  Theatre,  Brooklyn. 
He  is  a  former  organist,  incidentally  having 
played  in  a  number  of  houses  in  which  he 
is  now  directing  the  orchestras. 


Mills  Brothers  on  Tour  of 

Publix  Houses;  Also  on  Air 

The  Mills  Brothers,  Negro  vocal  group 
which  has  played  numerous  film  theatres, 
have  opened  a  16-week  tour  of  Publix 
houses  in  the  key  cities  of  the  East  and 
Midwest. 

While  on  tour,  the  group  will  render  its 
radio  programs  each  Tuesday  and  Thurs- 
day evening  from  the  Columbia  Broadcast- 
ing System  station  in  the  city  they  happen 
to  be  playing. 


Radio  Players  on  Stage  Bills 

Paramount  houses  in  southern  Ohio  and 
Indiana  are  featuring  radio  stars  of  Station 
WLW,  one  of  the  Crosley  stations  in  Cin- 
cinnati, in  acts  supplementary  to  the  films. 
The  stars  are  appearing  at  intervals  of  about 
two  weeks. 


Cambria's  First  at  Capitol 

Frank  Cambria  is  offering  his  first  stage 
presentation  at  the  New  York  Capitol  since 
his  recent  affiliation  with  the  house.  The 
presentation  is  titled,  "Three  Screens,"  and 
features  Mitchell  and  Durant,  comedy  team. 


M.C.  in  Screen  Role 

Dick  Powell,  master  of  ceremonies  at 
the  Pittsburgh  Stanley  for  three  years,  has 
been  signed  by  Warner  for  a  role  in  "The 
Blessed  Event,"  starring  Lee  Tracy,  and 
set  for  Coast  production  shortly. 


STAGE  SHCWS 


New  York  Roxy 

Week  ending  April  21 

"Gay  Vienna,"  the  stage  presentation  in  five 
scenes,  produced  by  Clark  Robinson,  with  the 
assistance  of  Russell  E.  Markert,  Florence 
Rogge,  Marco  Montedoro  and  James  Morcom, 
currently  playing  at  the  "Cathedral,"  features 
Lottice  Howell  and  Fred  Waring  as  its  stars. 

Opening  with  the  overture,  "Melodies  from 
Vienna,"  "Gay  Vienna"  then  features  "Caprice 
Viennois."  Opening  with  a  cyclorama  sky  scene 
with  the  Roxy  Ballet  Corps  and  Samuel  Antek 
posed  to  represent  statues  which,  as  Antek  plays 
a  violin  solo,  come  to  life  and  do  a  graceful 
grecian  dance  and  finish  with  their  original 
pose.  Patricia  Bowman  and  Charles  Collins 
present  an  unusual  ballet  routine,  and  do  very 
well. 

Leona  Smith,  young  girl  cornetist,  did  a  great 
solo  of  the  popular  song,  "Zwei  Herzen."  She 
was  followed  by  the  32  Roxyettes,  all  dressed 
as  "Hussars,"  in  a  military  precision  march, 
which  they  did  to  stirring  strains  played  by 
Waring's  orchestra.  Princess  Elsie  and  Her 
Hungarian  Orchestra  offer  a  group  of  "Gypsy 
Airs,"  which  they  play  from  the  ornamental 
balconies. 

The  finale  features  Denova's  Male  Singers, 
Lottice  Howell,  Ernest  McChesney,  Belle  Flow- 
er, the  Ballet  Corps  and  the  Roxyettes.  The 
scene  is  called,  "The  Prater,"  and  opens  with 
a  German  Drinking  Song,  sung  by  Denova 
and  his  singers  with  the  dancers  following  and 
the  entire  company  joining  in  for  the  grand 
finale. 


San  Francisco  Golden  Gate 

Week  ending  April  14 

The  Golden  Gate  has  been  turned  into  a  clinic 
this  week,  with  Doctor  George  Rockwell  hold- 
ing the  pulses  of  capacity  audiences  and  pre- 
scribing laughs  as  the  cure  for  the  blues,  or 
what  have  you.  He  has  the  distinction  of  being 
entirely  original  and  distinctively  funny,  with 
every  performance  varying  from  the  preceding 
one. 

The  show  opens  with  Vernon  Rathburn  and 
his  aggregation  of  saxophonists,  but  it  remains 
for  the  dancing  number  of  the  tribe  to  walk 
away  with  the  honors.  Somehow,  the  old 
standby,  "Saxophobia,"  fails  to  thrill  listeners 
as  it  used  to. 

Edith  Bow,  who  is  a  treat  for  sore  eyes,  tells 
in  song  about  boys  and  girls  in  the  old  days,  as 
contrasted  with  moderns,  and  gets  quite  a  hand, 
especially  for  her  monologue  as  a  party  girl. 

Doctor  Rockwell,  who  is  making  his  first 
Coast  tour  in  five  years,  proceeds  to  dissect  the 
human  anatomy  in  a  running  fire  of  wisecracks 
leaving  his  patients  in  a  state  bordering  on  ex- 
haustion from  laughing.  If  the  audience  had 
its  way  the  genial  doctor  would  be  kept  at  his 
fun  indefinitely,  but  time  is  the  essence  of  a 
show  and  all  good  things  must  come  to  an  end. 
The  fun-maker  lets  his  patients  down  easy  by 
offering  to  sit  in  on  the  next  act,  that  of  the 
Electric  Trio,  made  up  of  Wes  and  Lisa  Adams 
and  Bernice  Mershon.  Wes  and  Lisa  do  some 
fine  dancing  in  classical  style,  with  a  running- 
fire  of  comment  from  the  quack,  quack  artist. 
When  Bernice  sings  he  remodels  her  dress  and 
his  work  with  the  shears  brings  gasps  from  the 
ladies,  but  the  operation  proves  a  howling 
success. 


78 


MOTION    PICTURE  HERALD 


April    23,  1932 


M      STAGE  SHCWS      WM  tP  ANt)  ct)WN 

lllll mi;!,, Illllill  3       1,^,1       the  ALLET 


New  York  Capitol 

Week  ending  April  21 

Frank  Cambria's  first  production,  "Three 
Screens,"  proved  a  novel  and  entertaining  pre- 
sentation. Though  this  show  was  not  as  pre- 
tentious as  some  Cambria  has  produced,  it  never- 
theless showed  in  many  instances  the  ability  of 
this  producer.  Louis  K.  Sidney  personally  sup- 
ervised this  production. 

Opening  with  a  beautiful  Spanish  scene  in 
which  Joe  Griffin,  tenor,  Chaney  and  Fox,  tango 
dancers,  and  the  Chester  Hale  Girls  participate, 
the  show  swiftly  moves  on  to  an  equally  beau- 
tiful early  French  scene  in  which  Stella  Powers, 
soprano,  Chaney  and  Fox  and  the  Chester  Hale 
Girls  are  prominently  featured.  Between  these 
two  scenes,  Al  Norman,  eccentric  dancer  offers 
his  routine  of  stories  and  dancing,  and  is  re- 
ceived well  by  the  audience.  After  the  French 
scene,  Joe  Griffin  gets  a  very  good  reaction 
from  the  audience  for  his  beautiful  singing  of 
"Lawd,  You  Made  the  Night  Too  Long."  The 
stars  of  the  show,  Mitchell  and  Durant,  follow 
with  their  routine  of  gags  and  other  foolishness. 
The  boys  work  hard,  in  fact  nearly  kill  each 
other,  but  fail  to  do  anything  outstanding  in 
the  way  of  stopping  the  show.  The  finale,  in 
which  the  entire  company  appears,  was  out- 
standing for  its  beauty.  The  show,  as  a  whole, 
was  well  balanced  and  not  only  proved  spec- 
tacular but  entertaining  as  well. 


Denver  Denver 

Week  ending  April  6 

Fanchon  and  Marco's  "Five  Races"  Idea  is 
minus  the  usual  line,  but  things  are  kept  mov- 
ing fast  by  Frank  Jenks,  who  is  master  of  cere- 
monies. Jenks,  with  a  blonde  foil,  also  does  a 
turn.  Idea  started  with  Jenks  giving  audience 
lesson  out  of  geography,  and  drop,  when  pulled 
up,  shows  band  on  stage  and  map  of  half  the 
world  showing  through  opening  in  rear  cur- 
tain. Map  is  raised  and  acts  make  entrance 
through  opening,  with  map  back  in  place  after- 
wards. Chief  Clearsky,  Indian,  opening  single, 
sings  several  songs.  Has  a  voice  not  pleasing 
at  first,  but  improves.  His  chatter  good  for 
laughs  and  gets  a  big  hand  at  close.  Two  girls, 
Jones  and  Henry,  do  a  dance  routine  with  huge 
feather  fans,  using  fans  in  various  ways  from 
shields  to  making  a  huge  parasol.  Here  Frank 
Jenks'  act  is  spotted,  and  with  a  blonde  girl 
foil,  pulls  a  lot  of  gags,  old  and  otherwise, 
with  stale  business  of  kicking  self  in  pants  and 
saying  "I  get  it" — talking  down  to  the  audi- 
ence— not  so  good.  Their  takeoff,  while  not  di- 
rectly aimed  at  the  Salvation  Army,  is  so 
taken,  and  is  out  of  place.  Only  used  to  build 
up  to  chatter  about  sending  clothes  to  naked 


savages.  Tabor  and  Greene,  blackface,  one  a 
pianist  and  both  vocalists,  are  well  received. 
Their  jokes  are  good  for  almost  continuous 
laughs  and  their  "Swing  Low,  Sweet  Chariot" 
is  their  best  song.  Audience  tried  to  get  them 
back,  but  next  act  was  forced  on  in  spite  of 
the  applause.  The  Kanazawa  troupe  gave  about 
10  minutes  of  tumbling  and  tossing  each  other 
about  with  the  feet,  from  one  to  another,  pass- 
ing in  air,  etc.  Unit  could  have  used  10  min- 
utes more. 


Detroit  Michigan 

Week  ending  April  7 

Vincent  Lopez  and  his  St.  Regis  orchestra 
are  featured  this  week  on  the  Michigan  stage, 
with  a  bill  of  entertainers  titled  "All  Star 
Broadway  Revue."  The  show  brings  a  certain 
swanky  polish  that  is  carried  just  far  enough 
to  be  impressive.  Paul  Small,  radio  tenor,  wins 
audience  interest  with  tender  "mike"  vocaliz- 
ing. His  voice  comes  to  the  audience  via  loud- 
speaker. Darlene  Walders,  acrobatic  dancer, 
works  with  amazing  speed  and  precision.  Other 
headliners  on  the  bill  are  Jimmy  Ray,  Johnny 
Morris,  Lou  Bring  and  John  Ingraham.  Lou 
Bring,  pianist,  leaves  the  ivories  long  enough 
to  put  over  a  novel  rhythm  exaggeration,  using 
the  melody  and  lyric  of  "Bye  Bye  Blues," 
scrambled  to  suit  his  needs.  The  drummer  led 
"The  Drummer  Man"  with  clowned  lyric  and 
gestures.  Of  a  serious  nature  was  the  final 
orchestral  number,  "The  Spirit  of  1776,"  in- 
cluding an  effective  symphonic  interpretation  of 
Paul  Revere's  ride.  A  scrim  traveller  behind 
the  orchestra  opened  to  reveal  a  river  scene 
with  the  belfry  of  the  North  Church  on  its 
shore.  As  the  music  continued  two  lights  ap- 
peared in  the  belfry.  The  Brenkert  effect  was 
used  to  depict  the  Spirit  of  76  and  the  ride  of 
Paul  Revere. 


Salt  Lake  City  Orpheum 

Week  ending  April  6 

On  the  stage  "Sunkist"  Eddie  Nelson  takes 
the  top  place  with  his  intimate  conversation, 
which  draws  hearty  laughter.  Pressing  him 
hard  as  a  laugh  distributor  is  the  trained  seal, 
Charlie,  put  through  his  paces  and  his  top 
notes  by  Ray  Huling.  Deno  and  Rochelle  in 
pantomimic  dance  divertissement  score  big,  and 
the  Royal  Uyeno  troupe  of  tumblers  do  ex- 
cellent work. 

Ona  Munson  in  Stock 

Ona  Munson,  screen  player,  is  appearing 
with  the  National  Theatre  players,  in  a  sea- 
son of  stock  in  Washington,  D.  C. 


HELLO  EVERYBODY 

Freddy  Mack,  the  new  music  director  at 
the  Brooklyn  Fox,  is  certainly  building  up  a 
great  following.  .  .  .  Freddy  has  been  at  this 
stand  for  the  past  eight  weeks  and  is  go- 
ing great.  .  .  .  Incidentally  it  might  be  men- 
tioned here  that  Freddy  started  out  to  be  an 
electrical  engineer  and  a  banker;  in  fact,  he 
received  his  degrees  at  Yale  for  engineering 
and  for  finance  at  N.  Y.  U.  .  .  .  but  it  was 
while  attending  the  Yale  Music  School  that 
he  got  the  "music  bug."  .  .  .  Freddy  is  just 
another  college  grad  gone  wrong.  .  .  . 

V 

Ruth  Etting,  headliner  of  the  "Music  that 
Satisfies"  programs  was  honored  by  a  jury 
of  Chicago  artists  not  long  ago  when  they 
chose  her  as  the  happiest  combination  of 
beauty  and  brains  that  they  had  ever  seen.  .  . 
As  a  result  she  was  asked  to  pose  for  a  por- 
trait to  be  entitled  "Beauty  and  Brains,"  but, 
modestly,  she  refused.  .  .  .  "Her  action  con- 
firms our  judgment,"  one  of  the  artists  said. 

V 

Harold  Ramsey,  former  organist  at  the 
Palace,  Dallas,  Texas,  who  has  just  com- 
pleted his  fourth  and  last  week  as  musical 
director  at  the  same  house,  is  on  his  way  to 
England,  where  he  will  preside  at  the  con- 
sole of  the  new  Plaza  theatre,  London.  .  .  . 
Fred  Shawn,  formerly  of  the  quartette  known 
as  the  "Four  Cheerleaders,"  is  now  station 
announcer  for  WLW,  Cincinnati.  .  .  .  Musi- 
cal memories  will  again  come  to  life  in  San 
Antonio,  the  Alamo  City,  when  Ernest  Haus- 
er,  composer-musician  takes  up  the  baton 
and  leads  his  Ork  in  a  massed  musicale  the 
first  week  in  May.  .  .  .  Leslie  Ketner,  brother 
of  the  Herald's  San  Antonio  scribe,  is  now 
the  premiere  drummer  at  Fort  Sam  Hous- 
ton, Texas.  .  .  .  Elsie  (Songbird)  Thompson, 
the  beautiful  half  of  the  organ  team  of  Merle 
Clark  and  Elsie  Thompson,  over  at  the 
Brooklyn  Paramount,  is  back  on  the  job 
again,  much  to  the  delight  of  all  her  ardent 
fans.  ...  I  understand,  that  this  team  will 
be  heard  over  station  WOR  in  the  near  fu- 
ture. .  .  .  You'll  understand,  after  hearing 
them  over  the  air,  just  why  they  are  so  pop- 
ular at  the  Paramount.  .  .  .  Guy  Lombardo 
and  His  Royal  Canadians,  currently  at  the 
Brooklyn  Paramount  sure  are  swell  and  it 
seems  to  me  that  even  though  "Follow 
Thru"  is  billed  for  the  house,  Guy  and  his 
music  should  be  held  over.  .  .  .  Olsen  and 
Johnson,  latest  of  the  musical  comedy  and 
vaud  stars  to  succumb  to  the  lure  of  Holly- 
wood, were  recently  presented  with  a  gor- 
geous silver  plaque  by  RKO  officials  for 
breaking  all  house-records  while  they  were 
playing  the  Chicago  Palace.  .  .  .  The  boys 
have  signed  with  the  Van  Beuren  Corp.  for 
a  series  of  two-reel  hokum  pictures.  .  .  . 

V 

You'll  probably  be  looking  around  for  a 
song  to  fit  in  your  Mother's  Day  and  Fath- 
er's Day  programs.  .  .  .  Let  me  give  you  a 
tip.  .  .  .  Handman  and  Goodman,  Inc.,  are 
publishing  the  song,  "That  Daddy  and 
Mother  of  Mine,"  a  song  which  in  my  opin- 
ion is  most  appropriate  for  either  of  these 
holidays.  .  .  .  Incidentally,  DeSylva,  Brown 
and  Henderson  are  lending  their  moral  sup- 
port to  the  song  and  have  been  appointed  the 
selling  agents.  .  .  .  Because  the  name,  "Mills 
Dance  Orchestras,  Inc."  did  not  correctly 
reflect  the  activities  of  his  office,  Irving 
Mills,  sponsor  of  Duke  Ellington,  Cab  Cal- 
loway, Baron  Lee  and  other  attractions,  has 
changed  the  name  to  "Mills  Artist  Bureau, 
Inc."  .  .  .  Incidently  Mr.  Mills  is  assembling 
his  first  white  orchestra  over  which  Eddie 
Elkins  will  wield  the  baton.  .  .  . 

ED  DAWSON 


Fred  Waring 

Director  of  Music 

THE  ROXY  THEATRE 


World's  Largest 
Modern  Orchestra 


April    2  3,    19  3  2 


MOTION    PICTURE  HERALD 


79 


C  EG/IN  SCLCS 


GUS  FARNEY  (Salt  Lake  Capitol)  re- 
cently presented  an  organ  solo  which  was 
outstanding  in  its  merits  and  surprisingly 
novel  as  well.  Though  the  solo  was  a  direct 
advertisement  for  the  forthcoming  Chevalier 
picture,  "One  Hour  With  You,"  it  was  put 
over  so  well  that  the  usual  "sting"  of  this 
type  solo  was  missing  and  the  audience  did 
not  realize  they  were  being  "sold."  The 
popular  Farney  called  the  solo  "Imitations," 
and  opened  with  explanatory  talk  about  the 
imitations.  The  first  one  is  an  imitation  of 
how  Paul  Whiteman  would  play  "When  Day 
Is  Done"  on  the  organ.  Next  the  audience 
are  to  imitate  themselves  on  "One  Hour  with 
You."  Incidentally  they  fall  down  somewhat 
on  the  tune,  it  being  so  new,  so  Farney  had 
a  professional  singer  backstage  sing  the 
number.  At  this  time,  Farney  leaves  the  the- 
atre, but  the  organ  apparently  continues  to 
play.  In  reality  the  song,  "We  Will  Always 
Be  Sweethearts,"  is  being  played  on  a  back- 
stage portable  organ  and  organ  roll.  After 
this  tune,  a  slide  announces  Tony  Farnola, 
who  will  imitate  Chevalier.  This  Farnola 
fellow  turns  out  to  be  Farney  himself,  and 
his  playing  of  "What  Would  You  Do"  on  an 
accordion  and  his  imitation  of  Chevalier  are 
both  very  good.  As  a  grand  finale,  Farney 
brings  the  solo  to  a  close  with  a  flourish 
of  his  straw  hat. 


EARL  ABEL  (San  Antonio  RKO-Majes- 
tic)  rendered  a  most  pleasing  organ  solo  last 
week  titled  "U-Auto-No."  Abel's  first  selec- 
tion was  a  parody  on  "A  Cottage  for  Sale"; 
next,  Earl  had  them  all  humming  and  whist- 
ling "Paradise";  then  came  "Was  That  the 
Human  Thing  to  Do?";  and  closed  his  pre- 
sentation with  a  number  to  the  tune  of  "The 
Sidewalks  of  New  York."  He  drew  a  nice 
hand  at  the  finish. 


AL  GULLICKSON  (Milwaukee  Warner) 
provided  plenty  of  amusement  for  the  pat- 
rons this  week  in  his  entertaining  solo  en- 
titled, "A  Radio  Popularity  Contest."  Open- 
ing slide  told  the  audience  to  applaud  their 
favorite  radio  star  as  the  pictures  were 
shown.  Al,  as  the  pictures  are  shown,  talks 
into  the  "mike"  similar  to  each  announcer 
as  he  plays  each  theme  song.  As  Bing  Cros- 
by's picture  is  shown,  Al  played  "Blue  of 
the  Night,"  and  followed  with  a  chorus  of 
"Human  Thing  to  Do,"  for  the  audience  to 
sing.  Balance  of  the  songs  were  "Somebody 
Loves  You,"  "Paradise,"  "Rhymes"  and 
"You're  the  One."  Special  lyrics  and  clever 
dialogue  featured  the  solo  and  the  applause 
at  the  finish  necessitated  an  encore  for  which 
Al  played  "Chop  Down  the  Old  Pine  Tree." 


ROBERT  G.  CLARKE  (Detroit  Holly- 
wood), with  a  crazy  slide  text  on  the  theme  of 
Ripley's  "Believe  It  or  Not"  and  on  the  apt 
musical  background  of  "I  Don't  Know  Why" 
and  "You  Call  It  Madness,"  carried  a  respon- 
sive audience  through  a  group  of  four  well 
chosen  popular  melodies.  "Lies"  brought  out 
the  first  timid  audience  echoes.  "Strangers" 
overcame  the  inhibitions  of  strangers.  "Two 
Loves"  and  "Home"  balanced  the  program. 


Use  solos  that 
hit  "the  spot'' 

uality  Slide  Co. 

Six  East  Lake  St 
xA-.v  Chicago -"..v. 


DICK  LIEBERT  (Jersey  City  Loew's) 
didn't  help  that  old  spring  fever  feeling  a 
bit  this  week.  He  called  his  community  sing, 
"Spring,"  and  had  the  audience  singing 
"Shade  of  the  Old  Apple  Tree,"  "By  the 
Fireside,"  "Paradise,"  "How  Long  Will  It 
Last,"  and  a  parody  on  spring  to  the  last 
named  tune.  Dick's  intimate  manner  of 
working,  his  infectious  smile  and  his  fine 
playing  helped  greatly  in  putting  over  an 
otherwise  uninteresting  solo.  His  big  sur- 
prise and  the  part  that  earned  him  a  great 
hand  was  his  playing  of  the  overture,  "Poet 
and  Peasant."  Lately,  after  community  sing- 
ing is  over,  Liebert  has  been  offering  the 
patrons  some  really  fine  playing  of  the  dif- 
ficult type  for  the  finish  of  his  solos  and 
these  selections  are  partly  responsible  for 
his  rapidly  mounting  popularity. 


HERBIE  (New  Orleans  Publix  Saenger) 
doesn't  get  over  so  well  with  his  current 
solo,  a  spring  parody,  cleverly  handled, 
which  opens  with  remarks  about  spring 
rhymed  to  the  melody  of  "Sleepy  Time 
Down  South,"  goes  into  "One  More  Kiss," 
an  automobile  parody  on  a  Bing  Crosby 
tune  which  brings  in  the  Ford  and  other 
cars,  a  humming  of  "Home,"  followed  by  a 
parody  which  takes  politicians  and  almost 
every  one  else  for  a  ride.  Herbie  worked 
hard,  his  material  was  clever,  but  the  audi- 
ence failed  to  respond,  with  the  exception  of 
the  humming  on  the  "Home"  number. 


MILTON  CHARLES  (Philadelphia  Mast- 
baum)  continued  with  his  singing  class,  the 
audience  singing  "Strangers"  and  "Before  We 
Say  Goodbye."  He  himself  sang  "Paradise" 
and  then  accompanied  Frank  Davis,  an  usher, 
who  sang  "Old  Man  River"  in  a  deep  bass  to 
great  applause. 


©VEETLEES 


HERSCHEL  LEIB  (Detroit  Fox)  who 
has  relieved  Stan  Meyers  as  conductor  of  the 
Jazzmonic  Rhythm  Kings,  opened  his  engage- 
ment with  a  flourishing  overture  that  served 
as  prologue  to  the  Fanchon  and  Marco 
"Slavique"  Idea.  Through  this  presentation, 
titled  "Overture  Russe,"  runs  the  bizarre  at- 
mosphere of  gypsy  music.  Here  is  a  range  of 
tone  and  feeling  that  promises  a  bright  future 
for  the  newcomer.  Outstanding  was  a  muted 
cornet  solo  of  "Dark  Eyes." 


CLARENCE  LEVERENZ 


ORGANIST 


RADIO 
STATION 
WKZO 

Kalama- 
zoo 


SOLOIST 
STATE 
THEATRE 

Kalama- 
zoo 


For  the 

W.  S.  BUTTERFIELD  THEATRES,  INC. 
OF  MICHIGAN 


FRED  WARING  (New  York  Roxy)  di- 
rected the  Roxy  Theatre  Orchestra  in  an 
overture  composed  of  "Melodies  of  Vienna." 
Included  in  the  compilation  are  special  ar- 
rangements of  "Czardas,"  from  "Countess 
Maritza";  "The  Old  Refrain,"  selections 
from  "Die  Fledermaus,"  "Every  Little 
Movement,"  "I  Kiss  Your  Hand,  Madame," 
and  "When  Day  Is  Done."  Miss  Lottice 
Howell  is  featured  in  a  vocal  solo  of  the 
last  named  number.  This  young,  person- 
able leader  and  his  group  of  young  and 
versatile  musicians  is  certainly  an  improve- 
ment over  the  old  order  of  things  at  this 
house  and  it  is  with  no  attempt  to  flatter 
Mr.  Waring  when  we  say  this  orchestra  is 
the  most  entertaining  in  any  theatre. 


DAVID  ROSS  (Philadelphia  Mastbaum) 
very  ably  conducted  the  Mastbaum  Orchestra 
in  a  kaleidoscopic  review,  responding  to  a 
burst  of  applause  with  a  gay  interpretation  of 
"Life  Is  Just  a  Bowl  of  Cherries." 


DELL  ISOLA  (Brooklyn  Albee)  and  his 
RKOlians,  in  their  recent  overture,  "Yankee 
Doodle  the  World  Over,"  completed  a  12- 
week  "tour  of  the  world."  Each  of  these 
overtures  featured  songs  popular  in  the  re- 
spective countries.  This  one,  as  the  title 
implies,  was  played  in  the  various  rhythms 
of  foreign  countries  and  proved  highly  en- 
tertaining. 


CLAUDE  SWEETEN  (San  Francisco 
Golden  Gate)  and  his  RKO-lians  presented 
a  selection  woven  around  the  popular  num- 
ber "Can't  We  Talk  It  Over?"  They  sug- 
gest that  there  are  many  treatments  for  a 
popular  air  and  run  the  range  from  dreamy 
sentiment  to  snappy  syncopation.  An  usher 
with  a  pleasing  voice  obliges  with  a  vocal 
rendition  of  the  song  and  gets  a  reception 
which  necessitates  an  encore. 


DOUGHERTY 

A 

PERMANENT 
FEATURE 
AT  THE 
ORGAN 

Community 
Singing 

Now  an 
Institution 
at 

LOEW'S 
TRIBORO  THEATRE 

ASTORIA,   LONG  ISLAND 
NEW  YORK  CITY 


80 


MOTION    PICTURE  HERALD 


April    2  3,    19  3  2 


TECHNOLOGICAL 


FORM  APERTURE  DATA  SHEET 


MOTION  PICTURE  HERALD  here  publishes  for  managers  and  projectionists,  the  instructions  offered  by  the 
Academy  of  Motion  Picture  Arts  and  Sciences  in  connection  with  the  adoption  of  the  new  picture  frame  size 
for  all  prints.    It  is  suggested  that  these  data  be  kept  in  the  projection  room  convenient  for  ready  reference. 
In  order  to  provide  suitable  space  for  this  material,  the  "Bluebook  School"  is  omitted. — F.  H.  Richardson. 


1 —  The  new  frame  size  was  recom- 
mended February  15  by  the  Acad- 
emy of  Motion  Picture  Arts  and 
Sciences  and  has  been  adopted  by 
the  following  companies:  Columbia, 
Darmour,  Educational,  Fox,  Hal 
Roach,  Mack  Sennett,  Metro-Gold- 
wyn-Mayer,  Paramount  Publix,  RKO- 
Radio,  Tiffany,  United  Artists,  Uni- 
versal and  Warner-First  National. 

2 —  The  new  releases  can  be  recognized  by  the  fact  that  the 
frame  lines  are  about  four  times  as  wide  as  previously.  No 
changes  have  been  made  in  the  sprocket  holes  or  sound  track. 

3 —  An  initial  minor  adjustment  of  aperture  plates  and  projec- 
tion screen  masks  will  be  necessary  to  show  the  new  product  to 
best  advantage  and  give  the  audience  the  full  value  of  the 
picture  photographed  by  the  studio.  When  this  adjustment  has 
been  made  as  stated  below,  all  prints  may  be  run  with  the 
uniform  aperture. 

SPECIFICATIONS   OF   NEW  APERTURE 

4 —  The  uniform  projector  aperture  for  which  the  new  producf 
is  photographed  is  .600"  high  x  .825"  wide.  The  center  line 
should  be  .7380"  from  the  edge  of  the  film  on  the  sound  track 
side.  The  drawing  on  this  page  shows  the  exact  size  of  the 
new  specified  aperture.  The  corners  may  be  square  or  rounded 
to  a  radius  of  3/64". 

5 —  Plates  of  the  specified  .600"  x  .825"  size  are  obtainable 
from  your  supply  dealer. 

SCREEN  MASKS 

6 —  Correctly  masking  the  projection  screen  is  very  important. 
Black  material  should  be  masked  over  the  top,  bottom  and  sides 
of  the  screen  only  just  enough  to  secure  a  sharp  edge. 

FRAME   FROM   THE  TOP 

7 —  New  product  is  framed  from  the  top  of  the  picture  by 
the  studios  and  should  be  framed  from  the  top  of  the  picture 
in  projection  as  well  in  order  to  allow  the  headroom  intended 
in  the  photography. 

PROPORTIONS   OF  THE  SCREEN 

8  The  proportions  of  the  projected  screen  picture  with  the 

new  uniform  aperture  size  will  be  approximately  three  by  four 


at  medium  angles  of  projection  and 
will  vary  slightly  with  lower  or  steeper 
angles. 

9 — To  correct  extreme  keystone, 
"undersize"  aperture  plates  slightly 
narrower  in  width  than  the  specifica- 
tions are  obtainable.  The  full  height 
of  the  aperture  should  be  main- 
tained, but  theatres  having  very 
steep  angles  may,  if  desired,  correct 
keystone  by  filing  the  "undersize"  plate  on  the  sides  in  addition 
to  adjusting  the  screen  masks. 

LENSES 

10 — Lenses  used  for  movietone  or  proportional  apertures 
should  be  satisfactory  for  the  new  uniform  aperture.  It  is  de- 
sirable that  the  axis  of  the  optical  system  be  in  the  center  of 
the  projector  aperture. 

SPECIAL    SERVICE  TRAILERS 

I  I — When  ordering  special  service,  managers  should  indicate 
that  trailers  are  to  be  made  for  the  new  aperture. 

FIRST   RELEASES   FOR   UNIFORM   PROJECTOR  APERTURE 
COLUMBIA— "Criminal  Court,"  April  25;  "The  Ridin'  Kid 
From  Santa  Fe,"  April  25. 

DARMOUR— "Mickey's  Big  Business,"  April  15. 
EDUCATIONAL— "Anybody's  Goat,"  January  24;  "Hollywood 
Luck,"  March  13. 

FOX — "Devil's  Lottery,"  April  3;  "Careless  Lady,"  April  10. 
HAL  ROACH— "The  Pooch,"  June  II. 

MACK  SENNETT— "The  Flirty  Sleepwalker,"  March  27;  "The 
Line's  Busy,"  April  24. 

METRO-GOLDWYN-MAYER— "Private  Lives,"  "Mata  Hari," 
"Emma,"  "Freaks." 

PARAMOUNT  PUBLIX— "The  Broken  Wing,"  March  25;  "The 
Miracle  Man,"  April  I;  "This  Is  the  Night,"  April  15. 

RKO-RADIO— "Girl  Crazy,"  March  25;  "Symphony  of  Six 
Million,"  April  15. 

TIFFANY — "Strangers  of  the  Evening,"  May  I. 

UNIVERSAL— "Frankenstein,"  "Cohens  and  Kellys  In  Holly- 
wood," March  28. 

WARNER  BROS.-FIRST  NATIONAL— "Love  Is  a  Racket," 
May  15;  "Successful  Calamity,"  May  15. 


April    2  3,     19  3  2 


MOTION    PICTURE  HERALD 


31 


S3       J.  C.  Jenkins-His  Colyum 


Neligh,  Neb. 

DEAR  HERALD: 

We  have  felt  for  sometime  that  there  was 
a  public  need  for  a  scientific  treatise  on  the 
subject  of  neuritis  that  has  been  sadly  lack- 
ing in  medical  journals,  and  our  long  and 
intimate  association  with  this  disease  we  feel 
qualifies  us  to  speak  with  authority  on  this 
subject. 

It  is  the  consensus  of  opinion  among  path- 
ologists that  neuritis  is  a  distinct  and  sepa- 
rate disease  from  all  others,  but  that's  all 
applesauce.  Neuritis  is  a  combination  of  all 
the  ailments  you  can  think  of,  and  you  will 
have  overlooked  some  of  'em.  You  can  take 
inflamatory  rheumatism,  lumbago,  neuralgia, 
gout,  asthma,  hay-fever,  prohibition,  the 
Wickersham  commission  and  a  radio  croon- 
er and  mix  them  all  up  together  and  you've 
got  neuritis. 

Neuritis  vs.  Neuralgia 

Most  people  confuse  neuritis  with  neural- 
gia, but  there's  a  marked  difference.  Neu- 
ralgia shoots  pains  through  you  at  irregular 
intervals  while  neuritis  is  on  the  firing-line 
day  and  night  with  its  finger  on  the  trigger 
of  a  rapid-fire  gun  and  every  time  it  shoots 
you  will  yell  for  the  stretcher-bearers.  Neu- 
ritis moves  in  and  takes  possession  without 
the  knowledge  and  consent  of  any  member 
of  the  family  or  the  Film  Board  of  Trade. 
You  won't  know  why  it  moves  in  but  you 
will  know  WHEN  it  moves  in,  and  you 
won't  know  when  it  will  move  out.  Ours 
moved  in  at  El  Paso,  Texas,  three  weeks 
ago  and  has  been  a  constant  tenant  ever 
since  without  paying  any  rent,  taxes  or  in- 
surance. There  are  113  positions  to  get 
your  arm  in  to  ease  the  pain,  each  position 
you  will  find  to  be  a  little  worse  than  the 
rest.  And  there  are  326  infalible  remedies 
for  the  cure  of  neuritis,  none  of  which  are 
worthadam,  we've  tried  all  of  'em.  If  after 
you  have  had  neuritis  for  a  couple  of  weeks 
you  drop  off  to  sleep  for  a  few  minutes, 
which  you  probably  can't  do,  you  will  find 
your  neuritis  sitting  on  the  front  porch  wait- 
ing for  you  to  wake  up. 

It's  astonishing  how  many  experts  on  the 
cure  of  neuritis  a  case  will  develop  in  your 
neighborhood — more  than  you  supposed 
there  were  in  the  whole  world.  One  neigh- 
bor dropped  in  and  said  we  should  use  a 
hot  water  bottle  on  our  arm.  We  had  been 
using  one  for  a  week.  Another  one  said  we 
should  use  a  bag  of  hot  salt.  We  got  a  bag 
of  hot  salt.  The  third  one  told  us  what  we 
needed  was  an  electric  pad.  We  got  an  elec- 
tric pad.  Then  a  kind,  sympathetic  sister 
dropped  in  to  tell  us  how  sorry  she  was  to 
learn  that  we  had  neuritis,  because  but  few 
people  ever  recovered  from  it.  She  said. 
"You  know,  Colonel,  my  grandfather  was 
took  down  with  neuritis  and  he  only  lasted 
15  days."  Encouraging,  since  we  were  just 
entering  upon  the  fifteenth  day,  but  we 
thought  that  if  grandpa  was  anything  like 
his  grand-daughter  he  lasted  just  14  days 
too  long. 

The  Doctor  Arrives 

Our  wife  decided  to  call  in  a  doctor,  so 
she  called  an  M.D.  When  he  came  in  he 
asked  us  what  the  matter  was  and  we  told 
him  that  was  what  we  called  him  to  find  out. 


He  wanted  to  know  where  our  pain  was  and 
we  told  him  it  was  in  our  right  arm  and 
shoulder.  He  took  our  temperature,  felt  of 
our  pulse  and  looked  at  our  tongue. 

He  peeled  us  down  to  where  the  cotton 
mills  left  off  and  Nature  commenced  and 
grabbed  hold  of  our  arm  and  gave  it  a  yank 
and  we  yelled,  "Hey  there  Doc,  what 
the — "  And  our  wife  said  "There,  there  little 


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sound,  but  the  amazingly  larger  profits  of 
SYNCROFILM. 

SYNCROFILM  h  as  years  of  experience  in 
the  Sound  Field  behind  it,  and  is  built  with 
the  precision  of  a  fine  watch,  and  as 
rugged  as  your  projector. 
SYNCROFILM  has  been  sold  on  a  money 
back  guarantee  to  over  1500  owners,  with 
not  one  single  refund.  Insist  on  SYNCRO- 
FILM. You  will  be  rewarded  with  perfect 
reproduction. 

Sound  Heads  furnished  complete  for 
Simplex,  Powers  and  Superior  Projectors, 
and  include  optical  systems,  photo  cells, 
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ments to  the  projector. 

Price  Complete,  $275.00  per  pair 

WEBER  MACHINE  CORP. 

59  RUTTER  STREET,  ROCHESTER,  N.  Y. 

Export    Office:     15    Laight   St.,    New    York  City 
Cable  Address:  Romos,  New  York 


boy,  be  a  good  little  boy  and  let  the  nice 
Doctor  mans  examine  your  arm."  Yeah, 
"nice  Doctor  mans,"  prune  juice.  She  had 
taken  the  precaution  to  move  everything 
out  of  our  reach  to  prevent  any  possibility 
of  manslaughter,  she's  so  careful  that  way. 
Doc  said,  "Eh,  eh,  I  see  where  you  trouble 
is,  it's  in  your  shoulder  and  arm,"  and  we 
said,  "Yeah,  we've  known  that  for  three 
weeks  but  what  we  want  is  a  remedy." 
Colyum  Must  Wait 

And  now  dear  reader,  if  you  think,  when 
you've  got  neuritis  in  your  right  arm  until 
you  can't  lift  it  up,  and  trying  to  peck  out  a 
Colyum  with  your  left  hand  on  a  typewriter 
for  the  world's  greatest  magazine  is  a  picnic, 
then  you  got  the  wrong  conception  of  a  pic- 
nic when  the  mules  ran  over  you  with  a 
load  of  hay  and  listen  here,  we  want  you 
to  prepare  yourself  for  a  shock,  and  we 
won't  assume  any  responsibility  for  results, 
but  no  matter  what  the  havoc  caused ;  no 
matter  if  the  Ship  of  State  goes  on  the 
rocks ;  no  matter  if  it  throws  this  entire 
picture  into  reverse  gear,  there  won't  be 
any  more  "Colyums"  as  long  as  this  durn 
neuritis  hangs  around  our  main  entrance 
with  a  season  ticket.  Please  tell  your  folks. 

If  you  have  g'ot  neuritis  and  have  given 
up  hope  and  have  cashed  in  your  last  white 
chip  but  think  you  want  a  copy  of  this 
thesis,  you  can  obtain  same  by  addressing 
the  Motion  Picture  Herald  at  1790  Broad- 
way, New  York,  and  enclose  25  cents  to 
pay  postage,  which,  under  the  new  postal 
regulations,  will  be  three  cents,  and  it  will 
be  sent  to  you  provided  Ernie  is  in  good 
humor.  But  if  you  are  still  hanging  by  a 
thread,  if  there  is  the  slightest  ray  of  hope 
for  you,  we  would  advise  you  not  to  squand- 
er the  money,  but  would  suggest  that  you 
get  a  copy  of  Chic  Sale's  book,  "The  Spe- 
cialist" and  lrvin  Cobb's  "Speaking  of 
Operations"  and  read  them,  then  if  you  still 
survive,  you  need  have  no  fears  for  anything. 
April  Shower  Can't  Swim 

James  Hare  of  the  County  theatre  at  . 
Bangor,  North  Wales,  writes  to  the  Herald 
and  asks  why  we  don't  come  over  there  to 
visit  the  boys.  We  are  taking  this  inquiry 
as  an  invitation,  and  we  thank  Mr.  Hare 
for  it.  but  there  is  a  good  reason  why  we 
don't  go  over  there.  There  is  a  lot  of  wet 
water  between  New  York  and  Wales  and 
they  haven't  established  any  filling  stations 
on  that  route  as  yet,  and  April  Shower  re- 
fuses to  turn  a  wheel  without  gas. 

There  are  three  good  reasons  why  we 
would  like  to  go  over  there. 

One  is  to  visit  our  good  friend,  Mr.  Hare, 
for  we  know  he  would  show  us  a  delightful 
time.  Another  reason  is  that  there  is  a 
gentleman  over  there  somewhere  by  the 
name  of  Bass  who  brews  an  amber  fluid 
known  as  "cream  ale"  and  we'd  like  to  meet 
that  guy  Bass.  The  third  reason  being  that 
we  are  Welsh  ourself.  Our  ancestors  came 
from  Wales  and  we  would  like  to  see  if  we 
could  discover  any  good,  sensible  reason 
why  the}'  left  that  country  to  come  over  here. 
We  hope  Mr.  Hare  will  write  the  Herald 
again,  but  at  greater  length  next  time.  And 
we  hope  also  that  he  will  not  get  neuritis. 

J.  C.  JENKINS 
The  HERALD  Man 


82 


MOTION    PICTURE  HERALD 


April    23,  1932 


PCCDUCTICNS  IN  WCCIx 


TITLE 
COLUMBIA 

"Faith" 

"Born  to  Trouble" 
FOX 

"Man  About  Town" 
"Society  Girl" 
"The  Killer" 
"Fancy  Free" 
"Week  Ends  Only" 

METRO-GOLDWYN -MAYER 

"Prosperity" 
MONOGRAM 

"Fatal  Alarm" 

"Mason   of   the  Mounted" 
"Law  of  the  North" 
PARAMOUNT 
"Horse  Feathers" 

"Merrily  We  Go  To  Hell" 

"Love   Me  Tonight" 
RKO-PATHE 

"The  Truth  About 
Hollywood" 

RKO-RADIO 

"Bird  of  Paradise" 

"Is  My  Face  Red" 

"The  Roar  of  the  Dragon" 

"Hold  'Em  Jail" 

SONO  ART-WORLD  WIDE 

"The  Man  From  Hell's  Edges"' 
TIFFANY 

"King  the  Range" 
UNITED  ARTISTS 

"Movie  Crazy" 

UNIVERSAL 

"Back  Street" 

Untitled 

"Brown  of  Culver" 
"The  Old  Dark  House" 
WARNER-FIRST  NATIONAL 

"Dr.  X"  (Technicolor") 
"Week-End  Marriage" 

WARNER  BROTHERS 

"Winner  Take  All" 

"A  Successful  Calamity'' 

"The   Mud  Lark" 

"The  Jewel  Robbery" 


IT  i 


WRITER  AND  DIRECTOR 


Story  by  Robert  Riskin.   Director:  Frank  Capra. 

Story  by  staff.     Director:    Lamber  Hillyer. 


Story  by  Leon  Gordon.  Director:  John  Francis 
Dillon. 

Story  by  Elmer  Harris.  Director:  Sidney  Lan- 
field. 

Story    Al    Cohn.     Director:     David  Howard. 


Storv  bv  Phillip  Klein,  Barry  Conners.  Director: 
Al  Werker. 

Story  by  Wm.  Conselman.  Director:  Alan 
Crosland. 


Story  by  Wanda  Tuchock,  Zelda  Sears.  Director: 
Leo  McCarey. 


Story  by  Adele  Buffington.  Director:  Karl 
Brown. 

Story  and  direction  by  Harry  Fraser. 

Story   and  direction   by   Harry  Fraser. 


Story  by  Bert  Kalmar,  Harry  Ruby  and  S.  J. 
Perelman.     Director:    Norman  McLtod. 

Story  by  Edwin  Justus  Mayer,  Waldemar  Young. 
Director:  Dorothy  Arzner. 

Story  by  Samuel  Hoffenstein.  Director:  Rouben 
Mamculian. 


Story  bv  Robert  Presnell.  Director:  George 
Cukor. 


Story  by  Richard  Walton  Tully.  Director:  King 
Vidor. 

Story  by  Ben  Markson.  Director:  William 
Seiter. 

Produced  bv  William  LeBaron.  Story  by 
Meriam  C.  Cooper.    Director:    Wesley  Ruggles. 

Story  by  Timothy  Whelan  and  Lew  Lupton. 
Director:    Norman  Taurog. 


Story  and  direction  by  R.  N.  Bradbury. 
Story  and  direction  by  Forrest  Sheldon. 
Director:   Clyde  Bruckman. 


From  novel  by  Fannie  Hurst.  Director:  John 
M.  Stahl. 

Story  by  Jack  Cunningham.  Director:  Edward 
Laen-.mle. 

Story  by  George  Green,  Tom  Buckingham. 
Director:     William  Wyler. 

Story  by  Ben  W.  Levy.    Director:  James  Whale. 


Story  by  George  Rosener,  Earl  Baldwin.  Di- 
rector:   Michael  Curtiz. 

Story  by  Sheridan  Gibney.  Director:  Thornton 
Freeland. 


From  the  novel  by  Rian  James.  Director: 
William  A.  Wellman. 


Story  by  Clare  Kumrner.   Director:  John  Adolfi. 

Story  by  Robert  Lord.  Director:  William  Well- 
man. 

Story  by  Erwin  Gelsey.  Director:  William 
Dieterle. 


CAST 

Walter   Huston,    Constance    Cummings,    Pat  O'Brien. 

Buck  -Jones. 

Warner  Baxter,  Karen  Morley. 

James    Dunn,    Peggy    Shannon,    Spencer  Tracy. 

George   O'Brien,   Cecelia  Parker. 

Adolphe  Menjou,   Joan  Marsh 

Joan  Bennett,  Ben  Lyon. 

Marie  Dressier,  Polly  Moran. 

Lew  Cody.  Russell  Simpson,  Marjorie  Beebe. 

Bill  Cody.  Nancy  Drexel. 
Bill  Cody,   Andy  Shuford. 

The   Four  Marx  Brothers. 

Sylvia  Sidney,  Frederic  March,  Adrienne  Ames. 
Maurice  Chevalier,  Jeanette  MacDonald. 

Constance  Bennett,  Neil  Hamilton.  Lowell  Sherman. 
Dolores  Del  Rio,  Joel  McCrea. 

Ricardo  Cortez.  Robert  Armstrong.  Helen  Twelve- 
trees,    Arlene  Judge. 

Richard  Dix,  Gwili  Andre. 
Bert  Wheeler,  Robert  Woolsey. 

Bob  Steele. 
Ken  Maynard. 

Harold    Lloyd,    Constance  Cummings. 

Irene  Dunne,  John  Boles. 

Tom  Mix. 

H.   B.   Warner,   Tom  Brown. 
Boris  Karloff,  Lillian  Bond. 

Lionel  Atwill,  Lee  Tracy,  Fay  Wray,  Preston  Foster. 
Loretta  Young,  Norman  Foster. 

James  Cagney,  Marian  Nixon. 

George  Arliss,   Mary  Astor,   Evalyn  Knapp. 

Barbara   Stanwyck,    George  Brent. 

William  Powell,  Kay  Francis. 


STAGE  OF 
PRODUCTION 


Shooting 
Shooting 

Shooting 

Shooting 
Shooting 
Shooting 
Shooting 

Shooting 

Shooting 

Shooting 
Shooting 

Shooting 

Shooting 
Shooting 

Shooting 

Shooting 

Shooting 
Shooting 
Shooting 

Shooting 
Shooting 
Shooting 

Shooting 

Shooting 
Shooting 
Shooting 

Shooting 
Shooting 

Shooting 

Shooting 

Shooting 

Shooting 


April    23,    193  2 


MOTION    PICTURE  HERALD 


83 


THE  RELEASE  CHART 


Productions  are  listed  according  to  the  names  of  distributors  in  order  that  the  exhibitor  may  have  a  short-cut  towards  such  infor- 
mation as  he  may  need,  as  well  as  information  on  pictures  that  are  coming.  Features  which  are  finished  or  are  in  work,  but  to 
which  release  dates  have  not  been  assigned,  are  listed  in  "Coming  Attractions."  Running  times  are  those  supplied  by  the  dis- 
tributors.   Where  they  vary,  the  change  is  probably  due  to  local  censorship  deletions.    Dates  are  1931,  unless  otherwise  specified. 


ALLIED  PICTURES 


Features 

Ruining  Time 

Title  Star  Rel.  Date       Minutes  Reviewed 

Clearing  the  Range  Hoot  Gibson   Apr.  25 

Pile    ||3   Lew  Cody-Mary  Nolan  Feb.    19/32  63. ..Mar.  S,'S2 

Gay  Buekareo,  The  Hoot  Glbson-Myrna  Kennedy  

Hard  H ombre   Hoot  Gibson-L.  Basquette   Aug.  22 

Local  Bad  Man,  The  Hoot  Gibson-Sally  Blano   Jan.    16, '32 

Spirit   of   the   West  Hoot  Gibson-Doris  Htll    .....Mar.,  '32.........  

Vanity  Fair   Myrna  Loy-Conway  Tearle   ...Mar.,  '32  

Wild  Horse   ..Hoot  Gibson-Alberta  Vaughn  

Coming  Feature  Attractions 

A    Man's    Land  Hoot  Gibson   

Anna  Karenlna   All  Star  

Midnight  Alarm   All  Star  

Stoker,   The  Monte  Blue   

Three  Castles   All  Star   


ARTCLASS  PICTURES 

Features 


Star 


Rel. 


Running  Time 
Date       Minutes  Reviewed 

4/32....  65... Apr.  9/32 
15. ...... .75  


I. 


.S3 


.70. 


2/32        66... Jan.  16/32 


Title 

Border  Devils   Harry  Carey   ..Apr. 

Cavalier  of  tho  West  Harry  Carey   Nov. 

Convicted   •  Aileen  Pringle-Jameson 

Thomas   Sept, 

Cross  Examination   H.  B.  Warner-Sally  Blaae- 

Natalle   Moor  head  72...  Feb 

Phantom,  The   "Big  Boy"  Wllllams-Allene 

Ray   Dee. 

Pleasure   Conway  Tearle-Carmel  Myers. Sept. 

Unmasked   Robert  Warwick   Oct. 

White  Renegade   Oct. 

Without   Honors   Harry  Carey  Jan. 

Coming  Feature  Attractions 

Across  tho  Line  Harry  Carey   

Auctioned  Off   

Bridesmaid   

Confidential   

Double  Sixes   Harry  Carer   

Foolish  Girls     

Horsehoofs   ....Harry  Carey   

Humanity   

Hnrrlrane  Rider,  The  Harry  Carey   

I  Accuse   

They   Never  Come   Back  Regis  Toomey-Dorothy  Sebas- 
tian   

Trusty  Triggers   Harry  Carey   

Where  Are  Your  Children?  


Oct. 


13/32 


BIG  4  FILM  CORPORATION 

Features 

Title  Star 

Cyclone  Kid   Buzz  Barton   

Human  Targets   Buzz  Barton   Jan. 

Mark  of  the  Spur  Bob  Custer   Feb. 

Murder  at  Dawn  Mulhall-Dunn   Feb. 

Quick  Trigger  Lee  Bob  Custer   Nov. 

Scarlet  Brand,  The  Bob  Custer   Apr. 

Tangled   Fortune*   Buzz  Barton   Mar. 


Running  Time 

Rel.  Date       Minutes  Reviewed 

Oct.    28    60  Nov.  28 

10/32  Feb.  6/32 

10/32  

22/32  60...  Mar.  12/32 

24  60  .-. 

22/32  

22/32  


Coming  Feature  Attractions 

Dance  Hall  Kisses   g  ree|s 

Blazed  Trails  .- "b  reels!!!  !! 

Bull  Dog  Edition   !..  !. 

Driving  Demons   '!.. 

Fighting   Gloves     ' 

Gambling  Sex   

Guns  and  Saddles  6  reels 

Highway  Riders   !!!!.. "6  reels!'!  !' 

Rip    Roaring   8 rones   $  reels 

Rio  Grande  Raiders  $  ree|s 


B.  I.  P.  AMERICA 

(See  Powers  Pictures,  Inc.) 

COLUMBIA 

Features 

Title  Star 
Behind  the  Mask  Jack  Holt-C.  Cummlngs. 


Running  Time 


Border   Law   Buck  Jones-L.  Tovar.. 

Branded   Buck  Jones   

Deadline   Buck  Jones   

Deceiver,   The   Lloyd  Hughes- Dorothy 

Sebastian- Ian  Keith 
Fighting   Fool,  The  Tim  McCoy  


Final  Edition,  The  Pat  O'Brien-Mae  Clarke... 

Forbidden   Barbara   Stanwyck- Adoiphe 

Menlou-Ralph  Bellamy  .. 
Guilty  Generation   Leo   Carillo  -  C.  Cummlngs 


Maker  of  Men  Jack    Holt- Richard  Crora 

well-John  Wayne   

Menaee,  The   Walter   Byron- Bette  Davis- 


Rel. 

Date 

Minutes 

.Feb. 

25/32 

Who 

Dared) 

■  Mar. 

10/32.. 

. . . 74. . . 

15  

...61... 

1  

...61... 

3  

...68... 

.Nov. 

21  

...88... 

.  Jan. 

20/32.. 

...88... 

18..... 

...58... 
...66... 

.Feb. 

20/32. . 

.  Jan. 

15/32.. 

...83... 

19..  .. 

...82... 

.  .Apr. 

25  

...67... 

25/32.. 

...64... 

6/32 


..Nov.  21 
in.  30/32 


Nov.  2H 
Apr.  9/32 


Feb.  27/32 


Title  Star 

Men  in  Her  Life,  The  Lois  Moran-Chas.  Blckford 

One  Man  Law  Buck  Jones   Dee, 

One  Way  Trail  Tim  McCoy   Oct. 

Platinum  Blond*   Young-Harlow-R.    Williams.  .Oct. 

Range  Feud   .....Buck  Jones   Dee. 

Ridin'   for   Justice  Buck  Jones   Jan. 

Secret  Witness   Wm.  Collier,  Jr.-Una  Merkel.Dee. 

(Reviewed  under  title  "Terror  by  Night") 

Shopworn   Barbara  Stanwyck- R.  Toomey.Mar. 

Shot  Gun  Pass  Tim  McCoy   Nov. 

South  of  the  Rio  Grand*  Buck  Jones   Mar. 

Texas  Cyclone   Tim  McCoy   Feb. 

Three  Wise  Girls  Jean    Harlow  -  Mae  Clarke- 

Walter  Byron-M.  Prevost. .  Jan. 

Coming  Feature  Attractions 

Bar  V   Maverick  Tim  McCoy   

Born    to    Trouble  Buck  Jones   

Criminal    Court  Edmund    Lowe-C.  Cummings.... 

Daring   Danger  Tim  McCoy   

Destroyer,  The  

Faith  Walter  Huslon-C.  Cummings  

Heroes  of  the  West  Noah  Beery,  Jr  

Love  Affair   ....Dorothy   Mackaill  -  Humphrey 

Bogart   

The...  Tim  McCoy-Shirley  Grey   

The    

The  lack  Holt   


Running  Time 
Rel.  Date       Minutes  Reviewed 

Dee.    10  75  Dee.  5 

4  63... Feb.  20/3? 

15  58  Oet.  31 

31  99  

1  58  Oct.  3 

4/32        64...  Jan.  18/32 

 68  Oct  17 


12. 
25/32... 


5/32.. 
24/32.. 


.78.  . .  Apr. 
.59  


9/32 


11/32  68. ..Feb.  13/32 


Riding  Tornado 
Substitute  Wife, 
Thirteenth  Man, 
Vanity  Street  . 

War  Correspondent   ...Jack  Holt 

Washington   Merry  Go  Round  

Zelda  Marsh   


FIRST  NATIONAL 

F eatures 


Title  Star  Rel. 

Alias  the  Doctor  R.  Barthelmess-M.   Marsh. ..Mar. 

Compromised   BenLyon-Rose  Hobart   Dee. 

(Reviewed  under  the  title  "We  Three") 

Fireman,  Save  My  Child  Joe  E.  Brown....  ....Feb. 

Hatchet  Man,  The  Edward  G.  Robinson  Feb. 

Her  Majesty,  Love   Marilyn  Miller-Ben  Lysn  Dec. 

Honor  of  the  Family  Bebe  Daniels   Oct. 

It's  Tough  to  Be  Famous.. ......  Douglas  Fairbanks,  Jr  Apr. 

Local  Boy  Makes  Good  Joe  E.  Brown  Nov. 

Ruling  Voice,  The  Huston-Young-Kenyon   Oct. 

Safe  In  Hell  Dorothy   Mackaill   ..Dec. 

Woman  from  Monte  Carlo,  Th*..Lil  Dagover-Walter  Huston. .Jan. 
Union   Depot   .  D.  Fairbanks,  Jr.-J.  Blondell.  Jan. 


Running  Time 
Date       Minutes  Reviewed 

28/32  62...  Mar.  12/32 

5  65  Sept.  12 

27/32         67...  Feb.  27/32 

8/S2  74...  Feb.  13/32 

15  76  Nov.  14 

17  66  Oet.  24 

2/32  79...  Apr.  16/32 

28  68  Oct.  8 

31  76  Nov.  14 

12  75  Dee.  26 

9/32....  .58.  ..Jan.  9/32 
30/32  68  Dec.  26 


Coming  Feature  Attractions 


Feb. 


Cabin    in   the   Cotton  Richard  Barthelmess   

Dr.  X   Lionel  Atwill-Fay  Wray  

Famous  Ferguson  Case,  The  Joan  Blondell   VI ay  14/32.. 

Love  Is  a  Racket..  Douglas  Fairbanks,  Jr  June  18/32., 

New    York    Town  Joan  Blondell   

Rich  Are  Always  With  Us  .Ruth   Chatterton   May  21/32.. 

Silver  Dollar   Edward  G.  Robinson  

Strange   Love  of   Molly   Lo'uvalnLee  Tracy-Ann  Dvorak  May  28/32.. 

Tenderfoot,  The  Joe  E.  Brown   .  June  11/32. 

Tiger  Shark   

Two  Seeonds   Edward   G.   Robinson  May  28/32., 

Week-end  Marriage   Loretta  Young-Norman  Foster. June  25/32., 

FOX  FILMS 

Features 

r\ui 

Title  Star 

After  Tomorrow   Chas.  Farrell- Marian  Nixon. 

Ambassador  BUI   Will  Rogers   

Business  and   Pleasure   Will  Rogers-Jetta  Goudal  

Careless  Lady   loan  Bennett-John  Bolt*  

Charlie  Chan's  Chance  Warner  Oland-L.  Watklns-M, 

Nixon-Ralph  Morgan-H.  B 

Warner- A.  Klrkland   

Cheaters  at  Play  Thomas  Melghan-L.  Watkln*. 

Cisco  Kid,  The  Baxter-Lowe-Montenegro   

Dance  Team   James  Dunn-Sally  Eller*  

Delicious   Gaynor- Farrell   , 

Devil's  Lottery   Ellssa  Landi-Alexander  Kirk- 

land-Vie.  MeLaglen   

Disorderly  Conduct   Sally   Ellers- Ralph  Bellamy- 

Spencer  Trsry 

Gay  Caballero,  The  George  O'Brien  -  Conehlta '  ' 

Montenegro   

Good  Sport   ...Linda  Watklns-John  Boles... 

Heartbreak   c  Farrell-H.  Albright  

Over  the  Hill  Dunn-Ellers-Marsh-Crandall- 

Klrkwood-Lane   , 

Rainbow   Trail.   The  Geo.  O'Brien-Cecilia  Parker, 

Riders  of  the  Purple  Sage  G.  O'Brlen-M.  Churchill... 

She  Wanted  a  Millionaire  J.  Bennett-S.  Tracy  

Silent   Witness,   The  Lionel  A  twill-Greta  Nlssen.. 

Skyline   T.    Melghan  -  H.  Albright- 

Maureen  O'Sulllvan   

Sob  Sister   j.  Dunn  •  Linda  Watklns  

Stepping  Sisters   Louise  Dresser  -  Wm.  Collier, 

Sr. -Minna  Gombell   

Surrender   Warner  Baxter-Leila  Hyams. 

Vellow  Ticket.  The  Ellssa  Landi-L.  Barrymore.. 

r nminq  Feature  Attractions 

After  the   Rain  Peggy  Shannon   

Almost  Married   Violet    Heming  -  Ralph  Bel 

lamy-Alexander  Klrkland. 

»mateur    Daddy   Warner  Baxter- Marian  Nixon. 

Down  to   Earth   Will    Rogers-Irene  Rich  

Fancy    Free   Adolphe  Meniou-Joan  Marsh.  

First    Year   Gaynor- Farrell   July 

Killer,    The   Geo.  O'Brien-C.  Parker    .   ..  June 

Man  About  Town  Warner  Baxter-Karen  Morley.  May 

Rebecca  of  Sunnyhrook  Farm  Marian    Nixon    June 

Society    Girl   J.  Dunn-P.  Shannon-S.  Tracy.  May 

Trial  of  Vlvienne  Ware,  The  I.  BenneU-D.  r0ok-L.  Bond.  Mav 

Week    Ends   Only   Joan    Bennett-Ben    Lyon. .June 

While  Paris  Sleeps  MeLaqien-Helen  Maek   July 

Woman  In  Room  13   Landi-Bellamy-Hamllton  ...May 

Young  America   Tracy-Kenyon-Bellamy   Apr. 


Rel. 

Date 

Minutes  Reviewed 

Mar. 

13/32.. 

.  Mar.  5/32 

Nov. 

22  

...70. 

....Oct.  24 

Mar. 

6/S2.. 

...57.. 

 Aug.  15 

Apr. 

3/32. . 

...67. 

.Mar.  12/32 

.  Jan. 

24/32.. 

...71. 

.Jan.  9/32 

.Feb. 

14/32.. 

...57. 

.Jan.  23/32 

.Nov. 

1  

...61.. 

....Oct.  10 

Jan. 

17/32.. 

.Jan.  2/32 

Dee. 

27. , 

.  108. 

Mar. 

27/32.. 

...74. 

.Apr.  9/32 

Mar. 

20/32. . 

...82. 

.Apr.  16/32 

Feb. 

28/32.. 

...60. 

.Apr.  2/32 

.  Dee. 

13  

...68. 

....  Nov.  14 

Nov. 

8  

...59. 

....Oet.  18 

Nov. 

29  

...89. 

....Oct  SI 

.  Jan. 

3/32.. 

...60. 

....Dee.  5 

Oct. 

18  

...57.. 

....Sept.  19 

Feb. 

21/32.. 

...74.. 

.Feb.  27/32 

Feb. 

7/32.. 

...73.. 

.  Feb.  13/32 

Oct. 

II  

...70.. 

....Aug.  22 

Oet. 

23  

...71.. 

....Sept.  28 

Jan. 

10/32.. 

...59.. 

 Dee.  12 

Dee. 

8  

...69. 

....  Dee.  5 

Nov. 

15  

...76. 

....Oct.  17 

June  26/32. 


July  10/32. 
Apr.  10/32. 


31/32..  . . 
12/32.... 
15/32.... 

.5/32.. . . 
22/32.... 

1/32  

12/32.  .  . 
24/32..  .  . 
8/32..  .  . 
17/32.  .  .  . 


8^ 


MOTION    PICTURE  HERALD 


April    23,  1932 


(THE  RELEASE  CH/IET—CCNT'I) ) 


rvlAYFAIR  PICTURES 

Features 

Title  Star  Rel. 

Anybody's  Blonde   Dorothy  Revier-Edna  Murphy. Oct. 

Behind  Stone  Walls  Eddie  Nugent-Prlscilla  Dean. Mar. 

Chinatown  After  Dark  Carmel   Myers-Rex   Lease  Oct. 

Dragnet   Patrol   Glenn  Tryon-Vera  Reynolds. .  Dee. 

Docks  of  San  Franclseo  Mary  Nolan-Jason   Robard  ..Feb. 

Monster  Walks,  The  Rex  Lease- Vera  Reynolds  Feb. 

Passport  to  Paradise  lack   Mulhall-B.   Mehaffey. . .  Apr. 

Night  Beat   Jack  Mulhal-Patsy  R.  Miller.Nov. 

Sally  of  the  Subway  J.  Mulhall-D.  Revler  Jan. 

Bin's   Pay    Day  D.   Revler- Forrest  Stanley. .  .Mar. 

Sky  Spider.  The  Glenn    Tryon-Beryl    Mercer  Oct. 

Soul  of  the  Slums  Wm.  Collier,  Jr.-B.  Mehaffey. Nov. 


Running  Time 
Date        Minutes  Reviewed 

30  59  Nov.  14 

I5,'32  Mar.  26/3Z 

15  59  Oct.  31 

15  59... Jan.  9/32 

1/32.  60...  Jan.  30/32 

10/32.  60. ..Feb.  6/32 

1/32  

30  62  Oec.  26 

1/32.  60... Jan.  23/32 

1/32         63... Mar.  19/32 

I  59  

15  03  Nov.  28 


Running  Time 

Minutes  Reviewed 


.Jan.  It/32 
Mar.  5/32 
 Dec.  12 


...Oct.  17 

 ,Oct.  24 

.Jan.  2/32 

 Oct.  24 

.Jan.  23/32 
.Apr.  16/32 
...Dec.  zo 
.Feb.  27/32 
Jan.  9/32 
Mar.  19/32 
Nov.  21 
.Mar.  26/32 

 Oct.  31 

 Dec.  26 

...Oct.  3 


METRO-GOLDWYN-MAYER 

Title  Star 
Arsene    Lupin   Lionel   and   John  Barrymore- 

Karen  Morley   Mar.     5/32  84. 

Beast  of  the  City,  The  Walter  Huston-Jean  Harlow..  Feb.    13/32  90. 

Ben   Hur   Ramon  Navarro-May  McAvoy.  Jan.      2/32  128. 

(Re  Issue- Synchronized) 
Big  Parade   John  Gilbert   Dee.    19  125. 

( Re-issue-Sound) 

But  the  Flesh  It  Weak  Robfs  Montgomery-Gregor  ..Apr.     9/32  82. 

Champ.   The   Wallace  Beery-Jackie  Cooper. Oec.      5   86. 

Cuban  Love  Song,  The  L.  Tibbett-L.  Velez  Oct.    31  »6. 

Emma   Marie  Dressier   Jan.     2/32   73. 

Flying   High   Bert  Lahr-C.  Greenwood  Nov.    14  61. 

Freaks   Wallace  Ford-Leila  Hyams.Feb.    20/32  64. 

Grand  Hotel   Garbo-John  Barrymore   

Hell    Divers   Beery-Gable   Jan.    16/32  113. 

Lovers  Courageous   R.  Montgomery- Madge  Evans.Jan.    23/32  77. 

Mata  Harl   Garbo-R.  Navarro   Dee.    26  91. 

Passionate  Plumber   Buster  Keaton- Durante   Feb.     6/32  74. 

Phantom  of   Paris.   The  John  Gilbert-Leila  Hyams. .  .Sept.    12  74. 

Polly  of  the  Circus  Marian  Davles-C.  Gable  Feb.    27/32  70. 

Possessed   Joan  Crawford-Clark  Gable..  Nov.    21  76. 

Private  Lives   Shearer- Montgomery   Dee.    12  85. 

Sin  of  Madelon  Claudet  The  Helen  Hayes-Lewis  Stone  Oct    24    74. 

(Reviewed  under  title  "The  Lullaby") 

Tarzan,  the  Ape  Man  Johnny   Welsmuller  -  Maureen 

0  Sullivan   Apr. 

West  of   Broadway  J.  Gilbert-Brendel-L.  Moran.Nov. 

Wet  Parade   Walter  Huston- Dorothy  Jordan 

Neil  Hamilton   Apr.     16/32  122  

Coming  Feature  Attractions 

Are   You   Listening?  William    Haines-M.    Evans. .Mar.    26/32.  76.  ..Mar.  5/32 

As  You  Desire  Me  Garbo  -  Von  Strohelm  -  M. 

Douglas   May  21/32  

China    Seas   June  18/32  

Downstairs   John  Gilbert   

Footlights   Buster  Keatoa   

Huddle   Ramon  Novarro-M.  Evans...  Apr.  23/32  

Lefty   Lynton   loan  Crawford- Montgomery. .  .Apr.  30/32  

Llmpy   Jackie  Cooper-"Chic"  Sale.. Apr.  16/32  

New  Morals  for  Old  Robert   Young   May  28/32  

Night  Court.  The  W.  Huston  -  P.  Holmes - 

A.  Page   May      7/32  95  

Prosperity   Dressier- Moran   June  4/32  

Red  Headed  Woman                                                           June  11/32  

Sky  Scraper    M.  Evans   

Strange  Interlude   Shearer-Gable   May  14/32  

Three    Blondes   June  25/32  

MONOGRAM  PICTURES  CORPORATION 

Features 


2/32....  I  01...  Feb.  20/32 
28    66  Aug.  22 


Title  Star  Rel.  Date 

County  Fair   Ralph    Inee-Hobart   BosworthApr.     1/32.. ...71 


Running  Time 

Minutes  Reviewed 


Forgotten   Women   M.   Shilling-Rex   Bell  Dec. 

Galloping  Thru   Tom  Tyler    Dee. 

Ghost  City    Cody-Shuford   Dee. 

In  Line  fo  Duty  Sue  Carol-Noah   Beery  Oct. 

Land  of  Wanted  Men  Bill  Cody   Oct. 

Law  of  the  Sea  All   Star   Dec. 

Man  from  New  Mexico  Tom    Tvler  Apr. 

Midnight  Patrol   Regis   Toomey-Mary   Nolan.  .  Apr. 

Oklahoma  Jim   Bill   Cody    Oct. 

Police  Court   Leon  Janney-H.  B.  Walthall  Feb. 

Single   Handed   Sanders  Tom  Tyler    Feb. 

Texas  Pioneers   Bill  Cody-Andy  Shuford  Feb. 

Two-Flsted   Justice   Tom   Tyler   Oet. 


I  ... 

5.... 
20  .  . 

I  

30... 
15. ... 

1/32.. 
10/32.. 

10  

15/32.. 

1/32.. 
15/32.. 
20  


67  Oee.  12 

....58  

60... Apr.  9/32 

...  54  Oet  10 

....62  

..  61  

...  60  

60...  Apr.  9/32 
60... Jan.  23/32 
65...  Mar.  5/32 

59  

58  

.53...  Feb.  6/32 


Coming  Features 


Arm  ef  the  Law  Rex  Bell.    Llna  Basquette. 

Fatal    Alarm   Lew  Cody-R.  Simoson  

Law  of  the    North  Bill  Cody-Andy    Shuford  .. 

Mason    of    the    Mounted  Bill  Cody-Nancy   Drexel .  . .  . 


Apr.    20'32  7  reels. 


PARAMOUNT  PUBLIX 

Features 

Title  Star  Rel.  Date 

Beloved  Bachelor   Paul    Lukas-D    Jordan  ...    Oct  24 

Broken  Lullaby   L.   Barrymore-N.  Carroll- 

P.    Holmes                           Feb.  26  /  32. 

(Reviewed  under  the  title  "The  Man  I  Killed") 

Broken  Wing,  The  Lupe   Velez-Melvyn   Douglas. Mar.  25/32.. 

Cheat.   The   T    Bankhead    . .                     Nov  28 

Dancers  In  the  Dark   Miriam   Honklns-Jaek   Oakle  Mar.  II, 

Dr.  Jekyll  and  Mr.  Hyde  Frederic  Mareh-M.  Hopkins.  Jan.  2. 

False   Madonna,   The  Kay   Francis- Wm    Boyd  Dee.  5 

Girls  About  Town  Kay  Francls-L.  Tashman  Oct.  SI 

His  Woman   G.  Cooper-C.  Colbert   Nov.  21. 

Husband's  Holiday   Cllve   Brook-V.   Osborne  Dee.  19 

Ladles  of  the  Big  House  Svlvla  Sidney-Wynne  Gibson.  Dec.  26 

Misleading    Lady.   The   Claudette  Colbert-Stuart  Er- 

wln-Edmund   Lowe   Apr 

No  One  Man   ...Carole  Lombard- Rleardo  Cor 

tez-Paul   Lukas   Jin.  30. 

Once  a  Lady.  ..   Ruth  Chatterton                     Nov.  7 

One  Hour  with  You  Maurim  Chevalier-Jeanette 

MaeDonald-Genevieve  Tobln.  Mar.  25/32. 

Rich   Man's  Folly  G.   Bancroft- Frances   Oee    .  Nov.  14  

Shanghai   Express   Marlene  Dietrich. C.  Brook ...  Feb.  12/32.. 

Sooky   lackie   Cooper- Robt.  Coogan- 

J.  Searl                             Dee.  26 

Strangers  In  Love  Frnderle  March- Kay  Franels  Mar.  4/32.. 

This   l«  the  Nloht  Lily  Oamita-Chas.   Rugolm    Apr.  A/32. 

This  Reckless  Age  Buddy  Rogers-Peggy  Shannon.  Ian.  9/32. 


Ruanlng  T 
Minutes 

 74... 


Ime 

Reviewed 

...Oet.  3 


94. . .Jan. 


74. . 
70.  . 

32  74... 

32  98. . 

 88.. 

 80. . 

32  79.. 

 68.. 

 77.. 


16/32 
2/32 


Apr. 

Oer  iq 

Mar.  26/32 
. . .  Dee.  26 
. . .  Nov.  28 
...Oet.  17 
...Dee.  12 
Jan.  2/32 
...Dee.  19 


15/32  74...  Apr.  16/32 


32.  . 


.Jan.  30/32 
....Oct.  17 

.Apr.  2/32 
.  . .  Dec.  5 
.Feb.  27/32 

Oee.  12 

Feb.  20/32 


.78     Jon.    18. "3? 


.73.. 
.80.. 

.80  . 
.80. . 
.84.. 


Title  Star  Rel.  Date 

Tomorrow  and  Tomorrow  Ruth  Chatterton- Paul   Lukas.  Feb. 

Touchdown   R.  Arlen-C.  Starrett-J.  Oakie.Nov. 

Two  Kinds  ef  Women  P.  Holmes-M.  Hopkins  Jan. 

Wayward   Nancy  Carroll- Richard  Arlen.  Feb. 

Wiser  Sex.  The  C.   Colbort-Wm.   Boyd  Mar 

Working  Girls   Paul   Lukas- Judith  Wood- 
Buddy  Rogers   Dec. 


Running  Time 

Minutes  Reviewed 


5/32.. . 

14  

16/32... 
19/32.. . 
18/32.. 


.80.. 
.  77. . 
.73.. 
.74.. 
.74.. 

.77.. 


Feb.  6/32 

 Oet.  31 

Jan.  23/32 
Feb.  20/32 
Mar.  19/32 


Coming  Features 


Challenger.    The    (Tent.)  Geo.  Bancroft- R.  Scott  

Devil   and  the   Deep.  The  T  Bankhead-G.  Cooper   

Come  On,   Marines   (Tent.)  Chester  Morris-Rich'd  Arlen.  June  10/32... 

Horse   Feathers   Four    Marx  Bros  

Lives  of  a  Bengal  Lancer,  The...Clive  Brook-Phillips  Holmes  

Love  Me  Tonight  Maurice  Chevalier-Jeanette 

MacDonald   

Merrily   We  Go  To  Hell  S.    Sidney- Fredric    March...  May  20/32.. 

Merton  of  the  Talkies  (Tent) ...  Stuart  Erwin    une  17/32.. 

Miracle  Man,  The  S.  Sidney-C.    Morris  Apr.  1/32.. 

Reserved    for    Ladies  Leslie    Howard   May  20/32.. 

search    For    Love    (Tent.)  Miriam  Hopkins-Paul  Lukas- 

Chas.   Ruggles   une  24/32.. 

Sinners  In  the  Sun  Carole  Lombard-C.  Morris... May  27/32.. 

Sky  Bride   Rich'd  Arlen-J.Oakie-Robert 

Coogan- Virginia  Bruce    ....Apr.  29/32.. 

Sporting    Widow   Alison  Skipworth   

Strange  Case  of  Clara  Dean  Wynne  Gibson-Pat  O'Brien  .  May  6/32.. 

Ten  Commandments.  The  (Tent.)  Special    Cast   July  1/32.. 

Thunder  Below   T.  Bankhead-C.  Blckford-P. 

Lukas   May  13/32.. 

Woman  of  the   Flame.  The  C.   Colbert-C.    Brook  July  22/32.. 

World  and  the  Flesh.  The  G.  Bancroft- M.  Hopkins  Apr.  22/32. 


PEERLESS  PRODUCTIONS,  INC. 

Features 


Running  Time 
Rel.  Date        Minutes  Reviewed 


Lovebound   N.  Moorhead-J.  Mulhall-Roy 

D'Arcy   Mar. 

Reckoning.    The   Jas   Murray-Sally   Blane  Feb. 

Sea  Ghost,  The  L.  La  Plante-Alan  Hale  Nov. 

Sporting  Chance.  The  Wm.   Collier.  Jr. -Claudia 

Dell-James    Hall   Nov. 


POWERS  PICTURES,  INC. 
(Formerly  B.  I.  P.  America) 

Title  Star 

Bridegroom  for  Two  Gene  Gerrard   

Carmen   Marguerite  Namara-Tom 

Burke  

East    of   Shanghai  Henry   Kendall-Joan  Barry.. 

fascination   Madeleine  Carroll   

Flying   Fool,  The  Henry  Kendall- Benlta  Hume. . 

Gables  Mystery,  The   Lester  Matthews-Anne  Grey.. 

Keepers  of  Youth  Garry  Marsh   

Many  Waters   Lillian  Hall-Davlee   

My  Wlte'e  Family   Gene  Gerrard   

Shadow  Between,  The  Godfrey  Tearle- Kathleen 

0' Regan 

Strictly    Business   Betty  Amann   

Trapped  In  a  Submarine  John  Batten-Sydney  Seaward. 


1/32. 

15/32. 


Apr.  9/32 
 Dee.  5 


Rel. 
Jan. 

Apr. 

Apr. 
Feb. 
Apr. 


May 
Apr. 
May 


Running  Time 
Date       Minutes  Reviewed 
15/32  65. ..Jan.  30/32 

1/32  70...  Jan.  16/32 

 72...  Apr.  9/32 

1/32  68  

1/32  Aug.  29 

25/32  72  

 70... Mar.  26/32 

1/32... ..70  

15/32.  Mar.  26/32 

1/32  58  Sept.  19 


 37... Mar.  19/32 

15/52         45...  Feb.  9/32 


RKO  PATHE 

Features 


Title  Star 

Big  Shot,  The  Eddie  Qulllan   Dee.  18 

Carnival   Boat   Bill   Boyd   Mar.  19/32... 

Freighters  of  Destiny  Tom  Keene   Oct.  30  

Lady  with  a  Past  C.  Bennett-B.  Lyon   Feb.  19/32  

Panama  Fie   Helen  Twelvetrees   Jan.  29/32... 

Partners   Tom  Keene   Jan.  8/32... 

Prestige   Ann   Harding   Jan.  22/32... 

Saddle  Buster,  The  Tom  Keene   Mar.  19/32... 

Suicide  Fleet,  The  Boyd- Armstrong-Gleason    ..    Nov.  20  

Tip   Off.   The  E.  Quillan-R.  Armstrong  Oet.  16 

roung   Bride   Helen  Twelvetrees   Apr.  8/32. 


Running  Time 
Rel.  Date        Minutes  Reviewed 

.66  Dee.  12 

.62... Mar.  26/32 

.60  Oct  31 

.80...  Feb.  13/32 
.74... Jan.  23/32 
.18...  Mar.  12/32 
.71. ..Jan.  18/32 


87 


Dee. 
Oet. 


Coming  Features 

Ghost  Valley   Tom   Keene-Myrna   Kennedy  May  13/32. 

Just  a  Woman    Ann  Harding   

Sunrise  Trail   Tom   Keene- Rochelle  Hudson   

Truth  About  Hollywood  Constance  Bennett   

Westward  Passage   Ann  Harding   May  13/32.. 


RKO  RADIO  PICTURES 

Features 

Title  Star 

Are  These  Our  Children?  Erie  Llnden-Rochelle  Hudson 

Arlene  Judge   

Consolation  Marriage   Irene  Dunne-Pat  O'Brien  

Fanny  Foley  Herself  Edna   May  Oliver  

Friends  and   Lovers  Lily  Damita- Adolph  Menjou 

Eric  Von  Stroheim  

Girl  Crazy    E.  Qulllan-D.  Lee-Wheeler- 
Wool  sey   

Girl  of  the  Rio,  The  Oolores  Del  Rio-Lee  Carlllo 

Ladles  of  the  Jury  Edna  May  Oliver  

Lady  Refuses,  The  Betty  Compson-John  Harrow. 

Lost  Squadron   Richard  Dlx-Mary  Astor  

Men   of  Chance  Mary  Astor. Rleardo  Cortez. 

Office   Girl   Renate  Muller-J.  Hulbert  .. 

Peach  0'    Reno  Woolsey- Wheeler   

Secret  Servlee    Dix-Shlrley  Orey   

«vmphonv  of  Six  Million  Irene  Dunne-Rleardo  Cortez. 

Way  Back  Home  Phillips  "Seth  Parker"  Lord 

(Reviewed  under  the  title  "Other  People's  Business") 

Woman  Commands.  ».  Pola  Negri   


Running  Time 


Rel 

Date 

Minutes  Reviewed 

.  Nov. 

14  

...83.. 

...Oct  17 

Nov. 

7  

.  .81... 

 Sent.  5 

Oct. 

10  

...72... 

...Aug.  15 

Oet. 

5  ,  . 

..  68... 

Mar. 

25/32. . 

. .  75... 

Apr.  2/32 

.  Jan. 

13/32.. 

...69... 

Jan.  18/32 

Feb. 

5/32.. 

...64.. 

 Dee.  19 

.  Mar. 

8  

...67 ... 

..Dec.  19 

Mar. 

12/32.. 

...79.. 

Mar.  5/32 

.  Jan. 

8/32.. 

...63... 

...Nov.  14 

.Apr. 

8/32.. 

...83.. 

Dec. 

25  

...70... 

...Nov.  U 

Nov. 

14 

..  68 

Oct  10 

.  Apr. 

29.  32. 

. . .94.. 

Apr.  2/32 

.Nov. 

13  

...81... 

...Oet.  3 

Jan. 

1/32.. 

..84.. 

Jan.  2/32 

April    2  3,     19  3  2 


MOTION    PICTURE  HERALD 


85 


THE  RELEASE  CHAET--CCNT'E)> 


Running  Time 

Title  Star  Re!.  Date        Minutes  Reviewed 

Coming  Feature  Attractions 

Bird  of  Paradise  D.  Del  Rio-Joel  McCrea  

Eighth  Wonder.   The  Joel  McCrea-Wray   

Hell  Bent  For  Election  Edma    May  Oliver  

Hold  'Em  Jail  Edna  May  Oliver- Wheoler- 

Woolsey- Roscoe  Atei   

Is  My  Face  Red  Helen  Twelvetrees-Ricardo 

Cortez-Robt.  Armstrong   

March  of  a  Nation  Oix-Dunne   

Roadhouse  Murder.  The  Eric   Linden- Dorothy  Jordan.  May     6, '32  

Roar  of  the   Dragon  Richard   Dix-Gwlli  Andre  

State's  Attorney   John  Barrymore-H.  Twelve- 
trees- Mary  Duncan   May  20,'32  


Running  Time 

Title  Star  Rel.  Date        Minutes  Reviewed 

Sunset  Trail   Ken  Maynard   Jan.     3. '32  82. ..Jan.  30/32 

Texas  Gun-Fighter   Ken  Maynard   Feb.     7, '32  63... Feb.  20.'32 

Whistlin'   Dan   Ken  Maynard   Mar.   20,'32         64... Mar.  26,'32 

X  Marks  the  Spot  Lew  Cody-Sally  Blane  Nov.    29  72  Dee.  12 


Coming  Feature  Attractions 

King  of  the   Range  Ken  Maynard 

Last  Mile,  The  

Luxury  Girls   

Racetrack   Leo  Carrillo 

Silent  Thunder   

Strangers  of  the  Evening  


SONO  ART-WORLD  WIDE 


Features 

Title  Star  Rel.  Date 

Cannonball  Express,  The  Tom  Moore-Rex  Lease-Lucille 

Browne   Feb. 

Devil  on  Deck  Reed  Howes-Molly  O'Day  Jan. 

It  There  Justice?  Rex  Lease,  Walthall,  Blanche 

Mehaffey   Oct. 

Law  of  the  West  Bob  Steele   Mar. 

Mounted  Fury   J.  Bowers- Blanche  Mehaffey.  Dee. 

Neek  and  Neck  Glenn  Tryon-Vera  Reynolds. .  Nov. 

South  of  Sante  Fa  Bob  Steele   Jan. 

0.  S.  C. -Notre  Dame  Football  Game   Jan. 


Running  Time 

Minutes  Reviewed 


7/32. 
I.  '32. 


...63...  Mar. 
. . .  62  


19/32 


4  62  Oct.  3 

20/32....  58... Mar.  26/32 

I  65... Jan.  9/32 

4  63  Nov.  7 

8/32  61  

17/32         50...  Jan.  30/32 


UNITED  ARTISTS 


Features 

Running  Tl 

Title  Star  Rel.  Date  Minutes 

Around    the    World    In  Eighty 

Minutes   Douglas  Fairbanks   Dec.  12  80.. 

Arrowsmith   Ronald  Colman   Feb.  27/32  110.. 

Cock  of  the  Air  Billle  Dove-Chester  Morris..  Jan.  23/32  80.. 

Corsair   Chester  Morris   Dee.  19  75.. 

Greeks  Had  a  Name  for  Them. .  Ina  Claire-M.  Evans- Blondell .  Feb.  13/32  80... 

Palmy  Days   Eddie  Cantor   Oct     3  80 

Scarfaee   Paul    Muni   Mar.  26/32.. 

Sky   Devils   All  Star   ..  Mar.  12/32. 

Struggle,  The   ZIta  Johann-Hal   Skelly  Feb.  6/32. 

Tonight  or  Never  Gloria  Swanson   Dee.  26  


.  .89.. 

...77.. 
...82. . 


Reviewed 

...Nov.  7 
...Nov.  21 
Jan.  30/32 
Nov.  23 
Nov.  28 
...Sept  5 
Mar.  12/32 
Jan.  12/32 


.  Nov.  14 


Coming  Feature  Attractions 


Man   From    Hell's   Edges   Bob 

Riders  of  the  Desert  Bob 

Icoop   


Steele   -  

Steele   Apr.    24/32  59. 


STATE  RIGHTS 

Features 

Title  Star 

Aren't    We    All  Gertrude  Lawrence. 

Battle  ef  Galllpoll,  The  Carl  Harbord   

Blonde  Captive.  The  

Blue  Danube   Joseph  Schlldkraut. . 

Cain   Thorny  Bourdelle  .. 

Cossacks  of  the  Don  Emma  Cessarskaya. 

Crooked   Lady,   The  Austin   Trevor  .... 

Drifter,  The   Wm.  Farnum-Noah 

Beery   

Discarded  Lovers   N.  Moorehead   

Ebb  Tide   Joan  Barry   

Emli  and  the  Detectives  Fritz  Rasp   

Explorers  of  the  World  

Fool's  Advlee,  A  Frank  Fay   

Flute  Concert  of  Sanssouel. . . Otto  Gebuehr   

Frail  Women   Mary   Newcomb  ... 

Gentleman  of  Paris.  A  Arthur  Wontner  ... 

Ghost  Train,  The  Jack  Hulbert   

Sreat  Gay  Road,  The  Stewart  Rome   

Hell's    House   J.  Durkin-Pat  O'Brien 

Bette  Davis 

Heroes  All   

His  Grounds  for  Divorce  Lien  Deyers  . 

In  A   Monastery   Garden  John  Stuart  . 


Dlst'r 


Running  Time 
Rel.  Date  Minutes  Reviewed 


Para. -British  79... Apr.  9/32 

Wardour  Films.. Oec.     4  76  Dec.  12 

Capital  Films  .Feb.  28/32.58. ...  Mar.  5/32 
W.    &    F.  Film 

Service   72...  Feb.  6/32 

Principal  Dis- 
tributing Corp.  Jan.    15/32.  78. ..Feb.  20/32 

Amkino   Mar.    18/32. 81 .. .Mar.  26/32 

.MGM-British   77. ..Apr.  9/32 

Capital  Films...  Feb.  10/32.71 ...  Mar.  26/32 
Tower  Prod't'ns.  Jan.    20/32. 59. .  .Jan.  30/32 

Para. -British   74...  Mar.  12/32 

Ufa   Dec.    18. . . .  75. .  Jan.  9/32 

Raspln    Prod'fat  82  Dee.  19 

Frank  Fay   Feb.  20/32 

Ufa   Oct.     16....  82  Oct.  24 

Radio-British   7 1...  Feb.  8/32 

Gaumont   78... Jan.  16/32 

Gainsborough- 

Gaumont   70  Oct.  10 

Butchers  Film 
Service   90  Nov.  21 


Killing  to  Live  

Law  of  the  Tong  Phyllis  Barrington. 

Man  of  Mayfalr  Jaek  Buchanan   

Missing  Rembrandt  The  Arthur  Wontner... 

Money  for  Nothing  Seymour  Hicks  ... 

Private  Scandal,  A  Marian  Nixon-Lloyd 

Hughes   

Puss  In  Boots  Junior  Addario   

Riders  of  Golden  Gulch  Buffalo  Bill,  Jr  

Road  to  Life  Mikhail  Zharov  ... 

Service  for  Ladles  Leslie  Howard   


Song  Is  Over,  The  Llano  Haid 

South  Sea  Adventures  


Splinters  In  the  Navy  Sydney  Howard   

Btamboul   Warwick  Ward   

Sunshine  Susie   Renate  Muller   

Susanna  Macht  Ordnung  Truus  Van  Alton  ... 

Tempest,  The    Emll  Jannlngs   

Thirty  Days   M.  O'Sullivan-Betty 

Compson   

Theft  of  the   Mona   Lisa  Willy  Forst   

Two  Souls   Gustav  Froellch   

Two  White   Arms  Adophe  Menjou 

Unfortunate  Bride.  The  Maurice  Schwartz- 

Lila  Lee   

Waltz  by  Strauss,  A  Hans  Junkerman  ... 

Women  Men  Marry  Harlan-Blan* 

Women  Who  Play  Mary  Newcomb-Be- 

nita  Hume  


B.  F.  Zeldman.  Feb.  10/32.75.. 
Imperial   Films..  Nov.    1 1 ....  58. . 

Ufa   Feb.  19/32.79.. 

Associated  Prod 
&    Distr.  of 

America   80.. 

Amkino   

Willis  Kent  ....  Dec.    15. ...56.. 
Paramount- Brit- 
ish   

Twickenham 

Films   84.. 

British  InfriTI  73.. 

Headline  Pie  72.. 

Picture  Classics  Mar.  27/32  38.. 
West  Coast 

Studios   52.. 

Amkino   

Paramount 

British   90.. 

Asso.    Cinemas.  .Apr.    11/32  90.. 

Principal  Distr. 

Corp   Mar.  31/32.50.. 

Gaumont- W  &  F  77.. 

Paramount-Brit- 
ish  75.. 

Gainsborough   88.. 

Foreign  Talking 
Pictures   Oct.     15  82.. 

Ufa   Mar.  15/32.105. 


Patrician  Pie  

Tobis   Mar.  27/32.92. 

Capital  Films...  Dee.  22...  100. 
MGM-British   80. 


Feb.  20/32 
. .  Dec.  5 
Feb.  27/32 


Apr.  9/32 
.  Dee.  19 
Jan.  9/32 


Jan.  9/32 


Mar. 
Feb. 


19/32 
13/32 


. . . .  Nov.  14 
Mar.  12/32 


.Jan. 
Feb. 


Feb. 
Mar. 


23/32 
6/32 


6/32 
12/32 


.Apr.  9/32 
....Nov.  21 


, . . .  Nov.  7 
Jan.  9/32 


.Mar.  26/32 


...Nov.  14 
.Apr.  9/32 
.Feb.  6/32 
.Mar.  26/32 


Judea  Film.  Ine   ■  

Capital  Films  Feb.  10/32  89  .  Mar.  5/32 
Headline  Pie  69  Mar.  7 

Para-British   79... Apr.  16/32 


TIFFANY 

Features 


Rel  Date 
13. 
8. 


Title  Star 

Arizona  Terror   Ken  Maynard   Sept. 

Branded  Men   Ken  Maynard   Nov. 

Hotel  Continental   Peggy  Shannon-Theodore  Von 

Eltz   Mar. 

Leftover  Ladles   Claudia  Dell-M.  Rambeau..  Oet. 

Leaa   Rivers   Charlotte  Henry-M.  Galloway.  Mar. 

Morals  for  Women  Bessie  Love-Conway  Tearle. .  Sept. 

Murder  at  Mldnlte  Alice  White-Hale  Hamilton. .  Sept. 

Near  the  Trail's  End  Bob  Steele   Sent. 

Nevada  Backer**   Bob  Steele   Sept. 

Potatelle  Kid   Ken  Maynard   Dee. 

Range  Law   Ken  Maynard   Oet. 


Running  Time 

M  Inutes  Reviewed 
 64  Oct.  17 


70. 


Dee.  19 


7/32  7 1...  Feb.  6/32 

18   69  Oct.  S 

28/32   67  

6  66  Nov.  21 

6  64  Oct.  10 

20   55  • 

17  64  Dee.  12 

«  61...  Jan.  9/32 

II   63  Nov.  14 


Coming  Feature  Attractions 

Ballyhoo   Eddie  Cantor   

Brothers   Karamazov   Ronald  Colman   

Congress    Dances   Lilian  Harvey   

Cynara   Ronald  Colman   

Happy   Ending   Mary  Pickford   

Kid   From   Spain.   The  Eddie  Cantor   

Movie  Crazy   Harold   Lloyd-C.  Cummings 


UNIVERSAL 

Features 

Title  Star  Rel. 

Cohens  &  Kellys  In  Hollywood. .  G.  Sidney-C.  Murray  Mar. 

Frankenstein   Colin  Clive-Mae  Clarke  Nov. 

Heaven  on   Earth  Lew  Ayres-Anlta  Louise  Dee. 

House  Divided,  A  W.  Huston-H.  Chandler  Dee. 

Impatient  Maiden   Lew  Ayres-Mae  Clarke  Mar. 

Last  Ride   D.   Revier-Frank  Mayo  Dec. 

Law  and  Order  Walter  Huston- Lois  Wilson  .  Feb. 

Michael  and   Mary  Edna  Best-Herbert  Marshall.  Jan. 

Murders  In  the  Rue  Morgue  Bela  Lugosl-Sldney  Fox  Fob. 

Nice  Women   Sidney   Fox-Frances   Dee  Nev. 

Racing   Youth   Slim  Summervllle- Louise 

Fazenda    Feb. 

Reckless  Living   Mae  Clarke-Norman  Foster..  Oct. 

(Reviewed  under  title  "Twenty  Grand") 

Scandal    For    Sale  Chas.   Blckford-Rosa  Hobart.Apr. 

Spirit  of  Notre  Dame  Lew  Ayres   Oct. 

Steady  Company   Norman  Foster-June  Clyde... Mar. 

Strictly   Dishonorable   Paul  Lukas-Sidney  Fox  Dee. 

Unexpected  Father.  The  Slim  Summerville-Zazu  Pitts.  Jan. 


Running  Time 
Oate        Minutes  Reviewed 

28/32          75...  Mar.  18/32 

21   71  Nov.  14 

12  78  Oet.  3 

5  70  Nov.  28 

1/32..... 10...  Feb.  6/32 

28  53  

7/32  73.  .  .  Mar.  12/32 

31/32..  .  78  Nov.  21 

21/32...  61  Feb.  20/32 
28   67...  Feb.  27/32 

14/32         63  Dec.  12 

20    68  Sept.  12 

17/32  75...  Apr.  16/32 

13  79  Sept  a 

14/32  Jan.  30/32 

26   91...      Nov  i 

3/32  62  ..Apr.  16/32 


Coming  Feature  Attractions 


Adventure  Lady   Rose  Hobart   

Back  Street   Irene  Dune-John  Boles  

Brown  of  Culver  Tom  Brown   

Dostry  Rides  Again  Tom  Mix   Apr.  17/32. 

Doomed  Battalion.  The  Tala-Birell-Vlctor  Vareonl  

Fate 


Information  Kid   M.  O'Sullivan   

Night  World   Lew  Ayres-Mae  Clarke  May  5/32... 

Old  Dark  House  Boris  Karloff-L.  Bond  

Radio  Patrol   Rob't  Armstrong-June  Clyde- 

Lila    Lee   May  19/32... 

Rider  of  Death  Valley   Tom  Mix-Lois  Wilson  May  12/32... 

Stowaway   Fay  Wray-Leon  Wayeoft  Apr.  11/32... 


WARNER  BROTHERS 

Features 

Title  Star 

Beauty  and  the  Boss  M.  Marsh- W.  William  

Blonde  Crazy   James  Cagney-J.  Blondell.. 

(Reviewed  under  title  "Larceny  Lane"} 

Crowd  Roars   Cagney-Blondelf   

Dark  Horse.  The  Warren  Wllllam-Bette  Davis 

Expensive  Women   Dolores  Costello   

Expert,  The   Charles  "Chle"  Sale  

Heart  of  New  York,  The  Smith  &  Dale  

High  Pressure   Wm.  Powell-Evelyn  Brent.. 

Mad  Genius,  The  John  Barrymore-M.  Marsh.. 

Manhattan   Parade   W.  Llghtner-Butterworth   . . 

Man    Wanted   Kay  Francis   

Man  Who  Played  God  George  Arllss   

Play  Girl   Loretta  Young-Norman  Fester. 

Lightner   

Road  to  Singapore,  The  Wm.  Powell-M.  Marsh  - 

Kenyon     , 

Taxi  I   las.  Cagney- Loretta  Young.. 

Under  Eighteen   Marian  Marsh-Warren 

William   


50...  Mar.  19/32 


Running  Time 

Rel.  Date  Minutes  Reviewed 

Apr.     9/32        66... Feb.  27/32 

Nov.    14  75  Aug.  22 

Apr.    16/32  84...  Apr.  2/32 

June  18/32.  

Oct    24  63  Nov.  21 

Mar.     5/32  69...  Mar.  3/32 

Mar.   26/32  74... Mar.  12/32 

Jan.  36/32.....  74...  Jan.  9/32 

Nov.     7  81  Oet.  31 

Jan.    16/32        77... Jan.  2/32 

Apr.  23/32..... 63... Mar.  26/32 

Feb.  20/32.....  S3...  Feb.  13/32 

Mar.  12/32.. .Feb.  27/32 

Oct.    10  70  Aug  I 

Jan.  23. "Z2.. .  .  68     Jan.  16/32 

Jan.      2/32  8 1...  Jan.  2/32 


Coming  Feature  Attractions 


Blessed  Event   

Competition   Chic   Sale-Ann  Dvorak 

D.  Manners   

I'm  A  Fugitive  from  a  Georgia 

Chain   Gang   All  Star  

Jewel   Robbery,  The  Wm.  Powell-Kay  Francis   

Miss  Plnkerten   Joan  Blondell  

Mnutholeee,  The   Sidney  Fox- Warren  William. .  May     7/32  Mar.  26/32 

Mud   Lark,  The  B.  Stanwyc k-Geo.  Brent   

So  Big   Barbara  Stanwyek   Apr.    30/32.  82... Mar.  19/32 

S.    S.    Atlantic   Kay  Francis   

Street  of  Women   Kay  Francis   June  4/32  

Successful  Calamity.  A  George  Arllss     

Winner  Take  All    James    Cagney-M.    Nixon...  July  2/32  


86 


MOTION    PICTURE  HERALD 


April    2  3,    19  3  2 


(THE  RELEASE  CHART—CCNT'I) ) 


SHCET  FILMS 

[All  dates  are  1931  unless  otherwise 
stated] 

COLUMBIA 


Title 


Rel. 


Title 


Rel. 


CUBIOSITIES 

C  230   Jan. 

C  231   

C  232   Feb. 

EDDIE  BUZZELL 
SPECIALTIES 

Blood  Pressure   Oct. 

Ball  of  the  North  Feb. 

Chris  Crossed   Aug. 

Love,  Honor  and  He  Pays.  Jan. 

Red  Man  Tell  No  Tales.. Sept. 

She  Served  Him  Right...  Dee. 

Soldiers   of   Misfortune  Oct. 

Wolf  in  Cheap  Clothing  

KRAZY  KAT  KARTOONS 

Bars  and  Stripes  Oct 

Birth   of  Jazz  

Hash  House  Blues  Nov. 

Hiccoups   

Hollywod    Goes   Krazy  Feb. 

Love  Krazy   Jan. 

Piano  Mover   Ian. 

Restless  Sax,  The   Dee. 

Ritzy  Hotel   

Soldier   of  Jazz   

Soldier   Old  Man  

Weenie  Roast.  The  Sept. 

What  a  Knight  

MEDBURY  SERIES 

Laughing   with  Medbury 
in  Abyssinia   

Laughing    with  Medbury 
in  Afriea   Dee. 

Laughing    with  Medbury 
In  Death  Valley  Oct. 

Laughing   with  Medbury 
In  Mandalay   

Laughing    with  Medbury 
In  Turkey   Sept. 

Laughing    with  Medbury 

In  Voodoo  Land   Jan. 

MIGKEY  MOUSE 

Barnyard  Broadcast   Oct. 

Barnyard  Olympics   

Beach  Party,  The  Nov. 

Delivery  Boy   June 

Duck  Hunt   Jan. 

Flshln'  Around   Sept. 

Grocery  Boy,  The  Feb. 

Mad    Dog.   The  Mar. 

Mickey  Cuts  Up  Dee. 

Mickey's  Orphans   Dee. 

MONKEYSHINES 

Dangerous  Dapper  Dan.... Dec. 

Jazzbe  Singer   Nov. 

Monkeydoodles   Oct. 

Sez  You   Jan. 

RAMBLING  REPORTER 

Vale  of  Kashmer,  The  Aug. 

SCRAPPY  CART00N8 

Dog   Snatcher,   The  Oct. 

Chinatown    Mystery   Ian. 

Little  Pest,  The  Aug. 

Pet  Shop,  The   

Railroad  Wretch   

Scrappy  Minds  the  Baby..  Nov. 

Stepping  Stones   

Showing  Off   Nov. 

Sunday  Clothes   Sept. 

Treasure  Hunt,  The   

8ILLY  SYMPHONIES 

Busy  Beavers.  The  

Fox   Hunt,  The  Nov. 

In  the  Clock  Store  Sept. 

Spider  and  the   Fly  Oct. 

Ugly  Duckling,  The  Dec. 


Date       Minutes  Reviewed 
Running  Time 


7/32. 


reel  . 
reel., 
18, '32          I  reel. 


16   I  reel 

15. '32.   I  reel 

3   I  reel 

14. '32   I  reel 

14   I  reel 

10  

26   I  reel 

  I  reel. 


14   I  reel 

2   I  reel 


I3.'32. . 
25.'32.. 
4/32.. 


6...  Apr.  9/32 


reel 


28/32.. 


I  reel  

I  reel   

I  reel.. Oct  17 

I  reel  

9  Dec.  5 

I  reel   

7...  Mar.  5/32 


4  

15  

28/32.. 
14  

3/32.. 

5/32.. 

2  

9  


 Feb.  13/32 

.10  Oct.  24 

.  7.  . .  Apr.  16/32 

.  I  reel  

.  I  reel   


9  

12  

30/32. 


I  reel  

7  Dee.  II 

I  reel   

9... Jan.  23/32 

I  reel   

I  reel  


21   I  reel 


15  

4/32. 
15.... 


I  reel 
I  reel 

8  .... 


reel 


I  reel 
I  reel 


7  

I  reel 


I  reel.  Dec.  19 
I  reel  


EDUCATIONAL 

Title  Rel. 

ANDY    CYLDE  COMEDIES 

Boudoir  Butler,   The  May 

Half  Holiday   Dec. 

Heavens'.    My  Husband!. ..  Mar. 

Shopping   With  Wlfle  Feb. 

Speed  In  the  Gay  Nineties. Apr. 

Taxi  Troubles   Oct. 

Clyde 

BILL  CUNNINGHAM'S 
SPORTS  REVIEWS 

Canine  Capers   Nov. 

He-Man  Hockey   Dec. 

Inside  Baseball   Oct. 

No  Holds  Barred  Sept. 

Slides  and  Glides  Feb. 

Speedway   Jan. 

BURNS,   WM.  J., 
DETECTIVE  MYSTERIES 

Anthony  Case,  The  Aug. 

Foiled   July 

Starbrlte  Diamond.  The... June 
CAMEO  COMEDIES 

Anybody's  Goat   Jan. 

Bridge   Wives   Feb. 

Idle  Roomers   Nov. 

Mother's  Holiday   Mar. 

One  Quiet  Night  ..Oct. 

Smart  Work   Dec. 

That's  My  Meat  Oct. 

CANNIBALS  OF  THE  DEEP 

Playground   of   the  Mam- 
mals  Jan. 

Wrestling  Swordflsh   Nov. 

HODGE-PODGE 

All  Around  the  Town  Feb. 

Highlights  of  Travel  Sept. 

Prowlers.   The   . . ._.  May 

Veldt.  The   Dec. 

Wonder   Trail,   The  Oct. 

IDEAL  COMEDIES 

Hollywood  Lights   May 

Hollywood  Luck   Mar. 

Brooks-Flynn-Dean 

Moonlight  and  Cactus  Jan. 

Queenle  of  Hollywood  Nov. 

Flynn- Brooks 


Date       Minutes  Reviewed 
Running  Time 


29/32.. . 
13  

6/32... 

7/32... 

3/32... 
18  , 


.22  Dee.  5 

.30...  Mar.  12/32 
.20...  Jan.  9/32 
.18... Mar.  26/23 
.19  Oct.  24 


Nov.  21 
.Jan.  9/32 


15  9... 

20  10. 

II   9. 

6.,   9  

21/32  9...  Mar.  26/32 

24/32          9... Jan.  23/32 


2  II  

19  II  Dee.  5 

7  II  Oet.  S 

24/32  10  

21/32.....  16...  Feb.  27/32 

29   9  Oct.  24 

20/32  II  

25  10  

27  10... Jan.  9/32 

4  II  

10/32  9..  .Mar.  26/32 

8   8  

21/32   9  

12  10  

1/32  

20  10  Dec.  19 

II  10  

8/32  20  

13/32  21...  Mar.  5/32 

10/32  21  Dec.  26 

8  21  


MACK  SENNETT 
COMEDIES 

All   American    Kickback. ..  Nov. 
Clyde-Grlbbon-Beebe 

Divorce  A  La  Mode  May 

Flirty  Sleepwalker   Mar. 

Stone- Granger 

Girl  In  the  Tonneau  Jan. 

Great  Pie  Mystery,  The... Oet. 

Lady  Pleasel   Feb. 

Line's    Busy,    The  Apr. 

Arthur  Stone- D.  Granger 

Poker  Widows   Sept. 

Pottsvllle  Paiooka,  The  Dec. 

Gribbon-Granger 
MACK  SENNETT 
FEATURETTES 

Billboard  Girl   Mar. 

Bing  Crosby 

Dream  House  ....   Jan. 

Hart  a  Marry   

Harry  l>  ribbon 

i   Surrender    Dear  Sept. 

Bing  Crosby 

One  More  Chance  Nov. 

Bing  Crosby 
MERMAID  COMEDIES 

It's  a   Cinch  ....Mar. 

Collins-Crane 

Keep  Laughing   Jan. 

Once  a  Hero  Nov. 

Up  Pops  the  Duke  Sept. 

Chandler-Bolton 
NOVELTIES 

War  In  China   Mar. 

OPERALOGUES 

Milady's    Escapade   May 

ROMANTIC  JOURNEYS 

Across  the  Sea  Dec. 

Harem  Secrets   Oct. 

Lost  Race,  The  Mar. 

Mediterranean  Blues   Apr. 

Outposts  of  the  Foreign 
Legion   Oet. 

Peasant's  Paradise   Nov. 

Road  to  Romance  Jan. 

Treasure  Isles    Feb. 

TERRY-TOONS 

Aladdin's  Lamp   Dee. 

Around  the  World  Oct 

Black  Spider,  The  Nov. 

Butl-ero   Apr. 

Champ.  The   Sept. 

China   Nov. 

Jesse  and  James  Sept. 

Jingle  Bells   Oet. 

Lorelei,  The   Nov. 

Noah's  Outing   Jan. 

Peg  Leg  Pete  Feb. 

Play  Ball   Mar. 

Radio    Girl   Apr. 

Spider  Talks,  The  Feb. 

Summer  Time   Dee. 

Villain's  Curse,  The  Jan. 

Woodland   May 

Ye  Olde  Songs  Mar. 

TORCHY 

Torchy   Oet. 

Ray  Cooke- Dorothy  Olx 

Torchy's  Night  Cap  Apr. 

Torchy  Passes  the  Back.. Dec. 

Torchy  Raises  the  Auntie..  May 

Torchy  Turns  the  Trick... Feb. 
VANITY  COMEDIES 

For  the  Love  of  Fanny...  Dee. 

Freshman's  Finish,  The. ..Sept. 

He's  a  Honey  Apr. 

Harry  Barrls 
Ship  A-Hooey   

That   Rascal   Feb. 


Date       Minutes  Reviewed 
Running  Time 


Title 


.20. 


.Dee. 


22/32  

27/32  1 9...  Apr.  9/32 

31/32..... 20  

25  22  Nev.  7 

28/32.  20...  Jan.  30/32 

24/32   19  

13  19  

27  21... Jan.  16/32 


20/32.. 
17/32.. 


.21. ..Mar.  26/32 
.17... Jan.  9/32 


.22. 
.21. 


27/32.. 

24/32.. 

22  

20  


.20...  Apr.  9/32 

.20... Feb.  20/32 

.19  Nov.  28 

.20  


20/32.. 

15/32.. 

13  

4  

13/32.. 
17/32.. 


19... Mar.  26/32 

.10  


,10  Nov.  28 

,10  Dee.  5 


18  

15  

17/32.. 
14/32.. 

27  

4  

3/32.7 

20  

15  

6  

18  

29  

24/32.. 
21/32.. 

6/32.. 
17/32.. 

7/32. . 

13  

10/32.. 

1/32.. 
20/32.. 

4  

3/32.. 
•  

1/32.. 
7/32.. 

27  

20  

17/32.. 


.10  Nov.  21 

.10  Dee.  12 

.10... Jan.  2/32 
.  9  


.Dee.  12 

.Oet "'31 


. . . .  Nov. 
....Oct. 


.Oet.  24 
....Dec.  12 


6.. 
8.  . 
6.. 

8... Jan.  16/32 
6... Jap.  30/32 

6  

6... Apr.  9/32 

8  

6  


.  6... Mar.  12/32 

.22  Oct.  3 

.20... Mar.  26/32 

.22  Nov.  14 

.19  

.21... Fab.  20/32 


.27... Jan. 

.22  

.21...  Apr. 


9/32 

'9/32 


21/32. 


.21...  Mar.  12/32 


FOX  FILMS 


Title 


Rel. 


Date       Minutes  Reviewed 
Running  Time 


I.... 
8.... 
15.... 
22.... 


29  

6  

13  

20  

27  

3/32  


8.... 


10/32  10...  Feb. 

17/32   9  


24/32.... 
31/32  


MAGIC  CARPET  SERIES 

13  The  Kingdom  of  Sheba.Nov. 

14  In  the  South  Seas  Nov. 

15  The  Pageant  of  Slam..  Nov. 

16  Birds  of  the  Sea  Nov. 

17  When  Geisha  Girls 
Get   Gay   Nov. 

18  Paris  of  the  Orient  Dec. 

19  Happy  Days  In  Tyrol. .Dee. 

20  Paris  Nights   Dee. 

21  Fires  of  Vulcan  Dee. 

22  Stamboul   to   Bagdad. ..  Jan. 

23  With  the  Foreign  Legion. Jan. 

24  Spreewald  Folk   Jan. 

25  Over  the  Yukon  Trail.. Jan. 

26  The  World  at  Prayer. ..  Jan. 

27  Alpine  Echoes   10... Mar, 

28  Big  Game  of  the  Sea   8 

29  Manhattan   Medley   |0 

30  By-Ways  of  France   9 

31  Zanzibar    9 

32  Incredible   India    9 

33  The  Tom-Tern  Trail   9 

34  Over  the  Bounding  Main   9 

35  Belles  of   Ball   8 

36  Fisherman's   Fortune    9 

37  Rhineland  Memories    8 

38  Pirate  Isles   9 

39  Sampans  and  Shadows   9 

40  In  the  Clouds   9 

41  The  Square  Rigger   9 

42  The  Gulanas    9 

43  In  Old  Mexico   10 

44  Venetian    Holiday   9 

45  Anchors   Awelgh   8 

46  Inside  Looking  Out    9 


..May  9 


May 


8... Feb.  6/32 


6/32 


.Feb.  6/32 
..May  9 
6/32 


METRO-GOLDWYN-MAYER 


Title 


Rel.  Date 


THE 


BOY  FRIENDS. 

Call  A  Cop   Sept. 

Kick  Off.  The  Dec. 

Knockout   

Love  Pains   

Mama  Loves  Papa  Oet. 

You're   Telling  Me  

CHARLEY  CHASE 

First    In  War  

Hasty  Marriag.   Dee. 

In  Walked  Charley  

Nickel  Nurser   


Minutes  Reviewed 
Running  Time 

 20  

 21  Dee.  5 

 21  


24... 


17.. 
.19.. 


 20...  Apr.  9/32 

19  21  Dee.  12 

 21  

 21... Feb.  13/32 


Skip  The  Maloo  Sept. 

Tobasco  Kid,  The  Jan. 

What  a  Bozo  Nov. 

DOGVILLE 

Trader   Hound   Nov. 

Two  Barks  Brothers  Oct. 

FISHERMAN'S  PARADI8E 

Color  Scales   

Fisherman's   Paradise  ....Aug. 

Pearls  and   Devilfish  Sept. 

Piscatorial  Pleasures    Nov. 

Sharks  and  Swordflsh  Oct. 

Trout  Fishing   

FITZPATRICK 
TRAVELTALKS 

Ball,  the  Island  Paradise. .  Dec. 

Benares,  the  Hindu 
Heaven   Oct. 

Colorful  Jaipur   Mar. 

Cradles  of  Creed  Feb. 

Home  Sweet  Home  Jan. 

Ireland,  The  Melody  Isle..  Jan. 

London,  City  of  Tradition.  Feb. 

Madeira,  a  Garden  In  the 
Sea   Sept. 

Melody   Isle,  The  

Tropical  Ceylon   Feb. 

FLIP  THE  FROG 

Africa  Squeaks   Oet 

Fire,  Fire   

Jailbirds   Sept. 

Milkman,  The   

Spooks   

Stormy  Seas   Aug. 

Village  Specialist,   The... Sept. 

What   A  Life   

HARRY  LAUDER 

I  Love  a  Lassie  Dec. 

Nanny   Nov. 

LAUREL  &  HARDY 

Any  Old  Port  Mar. 

Beau  Hunks   Dee. 

Chimp,  The   

Come  Clean   Sept. 

County  Hospital   

Helpmates   Jan. 

Music  Box   

One  Good  Turn  Oet 

NOVELTIES 

Desert  Regatta   

Duck  Hunter's  Paradise  

Jack  Cooper's  Christmas 

Party   

OUR  GANG 

Big  Ears   Aug. 

Choo  Choo   

Dogs  Is  Dogs  Nov, 

Free  Eafs   

Readln'  and  Wrltln'. . . . . . . Jan. 

Shiver  My  Timbers   Oct. 

Spanky  

PITTS-TODD 

On  the  Loose  Dee. 

Pajama  Party   Oct. 

Red  Noses   

Seal  Skins   Feb. 

Strictly  Unreliable   

War  Mamas   Nov. 

SPORT  CHAMPIONS 

Athletic   Daze   Mar. 

Dive  In   Feb. 

Flying  Spikes   Apr. 

Forehand,  Backhand, 
Service    (Tilden)  Sept. 

Lesson  In  Golf.  A  Jan. 

Olymple  Events   Mar. 

Splash   Oct. 

Timber  Toppers   May 

Volley  and  Smash  (Tilden). Sept. 

Wild  and  Wooly  Nov. 

Whippet  Racing   Dec. 


Rel.  Date       Minutes  Reviewed 
Running  Time 

26  21  

30/32  2 1...  Mar.  5/32 

7  21  

28  15... Jan.  9/52 

17  17  Nov.  14 


15... 
19... 
28... 
24... 


.10  

.  9  

.  9  

.10  

9  


5  

31  

19/32. 

6/32. 

9/32. 

9/32. 

6/32. 

26  

27/32.' 
17  

is;..'.' 


.10  Dee.  I 

.  9  Nov.  7 

.10  Dee.  5 

.10  

!  10  .'.'.Mar'.  "26/32 
.10  

.  8  Oct.  S 

.  9... Jan.  9/32 
.10  Dee.  12 


8... Jan.  9/82 
6...  Mar.  6/32 
9  Nov.  21 


.Dee.  12 


19  

14  


5/32.. 
12  


19  

'23/32!.' 

'si'.'.".'. 


.  8... Jan.  9/32 
.  8  Dee.  19 

.21... Feb.  13/32 

.40  Sept  5 

.16...  Apr.  9/32 

.21  Nov.  28 

.20  „. 

.20  Dee.  12 

.29...  Mar.  12/32 
.21  Nov.  21 


.Jan. 
.Feb. 


.Jan. 


9/32 
6/32 


2/32 


29.. 

'i\Y. 


2/32. 
10  


.21.. 
.20.. 
.21.. 

.20.. .Feb 


.21. 
.21. 
.20. 


13/32 
Dee.  19 
...Oet.  24 
Apr.  9/32 


6/32. 

a'.'.'.'. 


.20  

.20  Nov.  7 

.21... Mar.  26/32 

.21  

.19  

.21  


26/32. 
2/32. 
16/32. 

5  

16/32.. 

5/32. 

3  

7/32.. 
12  

7  

12  


.10... 
.10... 
.  9... 


Oct.  31 


9  Aug.  IS 

10  

,10  

,10  

,  9  

.  8  Sept.  5 

.  9  Sept.  5 

,  9  


PARAMOUNT  PUBLIX 


Title 

ONE   REEL  ACTS 
Babbling  Book.  The  

Burns  and  Allen 
Backyard  Follies   

Halg  Trio 
Beach  Nut,  The  

Herb  Williams 
Beyond  the  Blue  Horizon 

Vincent  Lopez 
Bridge    It  Is  

The  Musketeers 
Bun  Voyage   

Lester  Allen 
Cheaper  to  Rent  

Willie  West  4  McGlnty 
Close  Harmony  .... 

Boswell  Sisters 
Coffee  and  Aspirin.. 

Solly  Ward 
Fair  Ways  &  Square  Ways. 

Eddie  Miller 
Finn  and  Caddie  

Borrah  Minnevltch 
Hollywood    Beauty  Hints 
Ireno   

Ethel  Merman 
Jazz  Reporters  

Charlie  Davis  &  Gang 
Knowmore  College   

Rudy  Vallee 
Lesson  In  Love,  A  

Helen  Kane 
Meet   the  Winner  

Tom  Howard 
More  Gas   

Solly  Ward 
M'Lady   

Irene  Bordonl 
Musical  Justice   

Rudy  Vallee 
My  Wife's  Jewelry  

Tom  Howard 
Naughty-Cal   

Lillian  Roth 
No  More  Hookey  

Halg  Trio 
Oh  My  Operation  

Burns  and  Allen 
Old  Man  Blues  

Ethel  Merman 
Old  Songs  for  New  

Technicolor 
Out  of  Tune  

Herb  Williams 
Pair  of  French  Heels,  A. 

Mitchell  &  Durant 


Date       Minutes  Reviewed 
Running  Time 


Mar. 

Dec. 

12  

Oct. 

Apr. 

May 

13/32 

June 

Sept. 

19 

f 

Jan. 

9/32. 

Apr. 

8/32 

.May 

Oet. 

July 

July 

Nov. 

21 

Apr. 

15/32 

Sept. 

26  

..M  Sept.  II 

May 

6/32 

Oct. 

24 

Mar. 

28 

Dec. 

26  

..10  Dee.  26 

Aug. 

22  

..II  Sept.  12 

Feb. 

19/32 

Aug. 

Jan. 

Mar. 

.  Mar. 

4/32... 

..10...  Feb.  20/32 

Feb. 

.  Nov. 

14  

April    2  3,    19  3  2 


MOTION    PICTURE  HERALD 


87 


(THE  RELEASE  CliABr—CCNT'D) 


Title  Rel- 

Pro    and    Con   ..July 

Tom  Howard- Alan  Brooks 

Pull  Your  Blues  Away  Oct. 

Lillian  Roth 

Quit  Your  KIcKIn'  Jan. 

Red  Donahue  „  ■ 

Rhythm  in  the  River  Feb. 

Geo.  Dewey  Washington 

Roaming   Nov. 

Ethel  Merman 

Seat  on  the  Curb.  A  June 

Hugh  Cameron  -  Arthur 
Aylesworth 

Singapore  Sue   lune 

Anna  Chang 

Switzerland   Apr. 

Lester  Allen 

Taxi  Tangle   "eo. 

Jack  Benny 
Ten  Dollars  or  Ten  Days..  July 
Eddie   Younger  and  His 
Mountaineers 

Those   Blues   May 

Vincent  Lopez 

Via   Express   July 

Tow  Howard 
PARAMOUNT  PICTORIAL 
STARTING    AUGUST.  1931 
N0.  4  —  Reef   Builders  of 
the  Tropics  —  Marionette 
Shew — Ann   Leaf  at  the 

Organ   ..Nov. 

No.  5 — a  Drink  for  Six 
Million— Educated  Toes — 

The  Pony  College  Dec. 

No.  6— Vineent  Lopez— 

Jewels — Lewell    Thomas.. Jan. 
No.   7 — Ann    Leaf   at  the 
Organ  —  New  Styles  for 
Old    —    Film  Editor's 

Nightmare   Feb. 

No.  8 — Mt.  Vernon— Mit- 
tens on  Keys — Down  the 
World's   Most  Dangerous 

River   Mar. 

No.    9   Apr. 

No.  10   May 

No.  II   June 

No.   12   July 

8CREEN  SONGS 
By  the  Light  of  the  Sil- 
very Moon   Nov. 

Just  One  More  Chance  Apr. 

Kitty    from    Kansas  City 

Rudy  Vallee  Oct. 
Let  Me  Call  You  SweeheartMay 
Ethel  Merman 

Little  Annie   Rooney  Oct. 

My  Baby  Just  Cares  for  Me. Dec. 
My    Wife's    Gone   to  the 

Country   i-;June 

Oh,    How   I    Hate  to  Get 

Up  In  the  Morning  Apr. 

Romantic  Melodies   June 

Russian  Lullaby   Dec. 

Shine  en  Harvest  Moon...  May 

Alice  Joy 
Show  Me  the  Way  to  Go 

Home   Jan. 

Sweet  Jenny  Lee  Jan. 

That  Old  Gang  of  Mine...  July 
When  the  Red  Red  Robin 
Comes  Bob  Bob  Bobbin' 

Along   Feb. 

Wait  Till  the  Sun  Shines. 

Nellie   Mar. 

You  Try  Somebody  Else..  July 

Ethel  Merman 
You're  Driving  Me  Crazy. Sept 
SCREEN  SOUVENIRS 
No.  3 — Old  Time  Novelty..  Oct 


Minutes  Reviewed 
Running  Time 


.  Nov.  28 


23. '32  

5.'32  II. 


.Feb.  6.'32 


29.'32. 
19  


22, '32. 


10... Mar.   19. '32 


26  7..  Feb.  20/32 


30.'32. 


reel 


26,'32          I  reel 


25.'32          I  reel 

29, '32          I  reel 

27, '32  

24/32  

29.'32  


14.... 
1/32. 


31   I  reel 

20/32  


7  Dee.  19 


10   I  reel 

5   I  reel 


22/32          I  reel 

17/32  

26   I  reel 

6/32  


6  Sept.  28 


36/32          I  reel 

9/32          I  reel 

II   I  reel 


19/32          I  reel 


4/32          I  reel 

29/32.  


19. 


reel 


No. 
No. 
No. 
No. 
No. 
No. 
No. 


-Old  Time  Novelty..  Nov. 

reTty..Dec. 


-Old  Time  Novel 

6 —  Old  Time  Novelty. .Jan 

7 —  Old  Time  Novelty.. Jan. 

8 —  Old  Time  Novelty.. Feb. 

9—  Old  Time  Novelty.. Mar. 

10 —  Old  Time  Novelty.. Apr. 
No.  II— Old  Time  Novelty..  May 
No.  12 — Old  Time  Novelty. .  June 

PARAMOUNT  SOUND 
N  EWS 

Two  Editions  Weekly  

TALKARTOONS 

Admission   Free   June 

A  Hunting  We  Old  Go... Apr. 

Any  Rags   Jan. 

Betty  Boop   Limited  May 

Bimbo's  Express   Aug. 

Boop-Oop-A-Doop   Jan. 

Bum  Bandit,  The  Apr. 

Chess    Nuts   May 

Crazy  Town   Mar. 

Dancing  Fool   Apr. 

Hide   and   Seek  May 

In  the  Shade  of  the  Old 

Apple  Sauce   Oct. 

Jaek  and  the  Beanstalk  

Kidnapping    (Tent.)   July 

Mask-a-Rald   Nov. 

Minnie  the  Mooeher  Feb. 

Cab  Calloway 

Minding  the  Baby  Sept. 

Robot,  The   Feb. 

Stopping  the  Show  June 

Swim  or  Sink  Mar. 

Twenty  Legs  Under  the  Sea. June 
TWO   REEL  COMEDIES 
All  Sealed  Up  Mar. 

Al  St  John 
Arabian  Shrieks,  The  Mar. 

Smith  &  Dale 
Auto   Intoxication   Oct. 

Ford  Sterling 
Big  Splash,  The  Jan. 

Welsmuller-Kruger 
Bridge   It   Is   May 

The  Musketeers 
Bullmania   Aug. 

Billy  House  &  Co. 
Door    Knocker,   The  May 

Al  St.  John 
Dunker,  The   Apr. 

Billy  House 
Fur,   Fur,   Away  Oct.. 

Smith  &  Dale 
Harem    Scarem   June 

Al   St.  John 
His  Week   End  May 

Johnny  Burke 
It  Ouqht  to  Be  a  Crime. .  .Sept. 

Ford  Sterling 


10   I  reel  

7   I  reel  

5  10...  Jan.  23, 

2/32          I  reel  

30/32          I  reel  

26/32          I  reel  

25/32  10.  .Apr.  9, 

22/  32          I  reel  

20/32  

17/32.  


32 


10, '32  

29/32          I  reel  

2/32  7  Deo.  26 

27/32  

22   I  reel.. Sept.  12 

23/32          I  reel  

4   I  reel  

13/32  

25/32          I  reel  

8/32          I  reel  

27.'32   7.  .  .Apr.  I6.'32 


17. 


1/32. 
7.... 
26/32. 


reel 
reel 


reel 
reel 


26   I  reel  

5/32          I  reel  

10/32.  

11/32.....  7... Apr.  16/32 

6   8  Oct.  3 


18/32. 
4/32., 


,..22...  Feb.  13/32 


17/32.. 
13/32.. 


27/32.. 
1/32. 


.  Sept. 


10/32. 


Title 


•  Sept. 


2/32. 
23/32. 


Lease  Breakers,  The 
Dane  &  Arthur 

Mile.  Iron.  The  Great  Nov.  7... 

Al  St.  John 
Mysterious   Mystery.    The.. Feb.  12/32 

Johnny  Burke 
Out  of  Bounds   Nov.    14  — 

Billy  House 
Pretty   Puppies   Jan. 

Ford  Sterling 
Put  Up  Job,  A  Jan. 

Dane  &  Arthur 
Retire   Inn   Sept. 

Billy  House 
Rookie,  The   

Tom  Howard 
Shove  Off   Oct. 

Dane  &  Arthur 
Socially    Correct   Oct. 

Lulu  McConnell 
Summer   Daze   Apr. 

Dane-Arthur 

(Reviewed  under  the  title 

"In  the  Good  Old  Sum- 
mer Time.") 
Twenty   Horses   Apr. 

Ford  Sterling 
Unemployed  Ghost.  The... Dec. 

Tom  Howard 
What    Price   Air  June 

Tom  Howard 
Where  East  Meets  Vest... Nov. 

Smith  &  Dale 


to        Minutes  Reviewed 
Running  Time 

5  18...  Mar.  12,32 


15/32  20  Sept. 


29.'d2. 


RKO  PATHE  SHORT  SUBJECTS 


Title  Rel.  C 

AESOP'S  FABLES 

Cat's    Canary,    The  Mar. 

Cowboy   Cabaret   Oct. 

Family  Shoe.  The  Sept. 

Fairland  Follies   Sept. 

Fly  Frolie   Mar. 

Fly  HI   Aug. 

Horse  Cops   Oct. 

In  Dutch   Nov. 

Last  Dance.  The  Nov. 

Magic   Art   Apr. 

Romeo  Monk,  A  Feb. 

Toy  Time   Jan. 

BENNY  RUBIN  COMEDIES 

Dumb  Dicks   Mar. 

Full   Coverage   Nov. 

Guests  Wanted   Jan. 

Promoter,    The   May 

FRANK  McHUGH 
COMEDIES 

Big  Scoop,  The  Nov. 

Extra,  Extra   Apr. 

Hot  Spot,  The   Sept. 

News   Hound.   The  Jan. 

Pete  Burke,   Reporter  June 

GAY  GIRL  COMEDIES 

Easy  to  Get  Dee. 

Gigolettes   May 

Niagara   Falls   July 

Only   Men  Wanted  Feb. 

Riders  of  Riley  Oct. 

Take  'Em  and  Shake  'Em. Sept. 
GRANTLAND  RICE 
SPORTLIGHTS 

Bob  White   Mar. 

Canine  Champions   Nov. 

College   Grapplers   Jan. 

Diamond   Experts   May 

Ducks  and  Drakes  Dec. 

Floating  Fun   Sept. 

Flying   Leather   Feb. 

Outboard  Stunting   May 

Pack  and  Saddle  Oct. 

Pigskin   Progress   Sept. 

Riders  of  Riley  Nov. 

Slim  Figuring   Feb. 

Take  Your  Pick  Mar. 

Timing   Oct. 

Uncrowned   Champions  ...Nov. 
KNUTE  ROCKNE 
FOOTBALL  SERIES 

Backfleld  Aees   Sept. 

Flying  Feet   Sept. 

Hidden  Ball,  The  Sept. 

Last  Yard,  The  ....Sept. 

Touchdown   Sept. 

Two  Minutes  to  Go  Sept. 

MANHATTAN  COMEDIES 

Oh,  Marry  Me  Nov. 

MASQUERS  COMEDIES 
Great  Junction  Hotel.  The.  Oct. 

Rule  'Em  and  Weep  May 

Wide  Open  Spaces  Dec. 

MR.  AVERAGE  MAN 

COMEDIES 

(EDGAR  KENNEDY) 

Bon  Voyage   Feb. 

Camping  Out   Dee. 

Giggle  Water   June 

Mother-In-  Law's   Day   Apr. 

Thanks  Again   Oct. 

PATH E  NEWS 

Released  twice  a  week 
PATHE  REVIEW 

Release  once  a  month  

RUFFTOWN  comedies 
(JAMES  GLEASON) 

Battle   Royal   Feb. 

Doomed  to   Win  Dec. 

High  Hats  and  Low  Brows.  July 

Slow    Poison   Oct. 

Stealing  Home   May 

Where  Canaries  Sing  Bass.  Aug. 
TRAVELING  MAN 
COMEDIES 

(LOUIS  JOHN  BARTELS) 

Beach  Pajamas   Sept. 

Blondes  by  Proxy  Apr. 

Perfect  36   June 

Selling  Shorts   Nov. 

Stop  That  Run  Feb. 

VAGABOND  ADVENTURE 
SERIES 

Children  of  the  Sua  Dee. 

Door  of  Asia  Feb. 

Empire  of  the  Sun  Apr. 

Fallen  Empire   July 

Land  of   Ghandl  Jan. 

Song  of  the  Voodoo  Oct. 

Second  Paradise   Mar. 

Through  the  Ages  Nov. 

Utmost  Isle,   The  Sept. 


Minutes  Reviewed 
Running  Time 


26/32.... 

26  

14  

28  

5/32.... 

31  

12  

9  

23  

25/32.... 
20/32.... 
27/32.... 


.  Dec. 
.Oct. 
Oct. 


7. . . 
7... 
7.. 
8.. 
7.. 
9.. 

10... Jan.  23/32 

,  7  

8  


Oct.  10 


8"  Jan."  30/32 


21/32.. 

9  

18/32.. 
30/32  17 


19  

18  Nov. 

18  Sept. 


16  19  

4/32  20  

14  18.  Oct.  10 

25/32   20  

13.  '32  20  


7  18... 

23/32  18... 

18/32  19... 

8/32  20... 

26  

28   20. . . 


..Dec.  19 


re/32   9  

16  10  Dee.  12 

27/32.  10...  Feb.  20/32 

17  10  May  23 

14  10  

7  10  

27/32   8  

3   I  reel  .May  31 

19  II  

9.. 
9.. 
10.  . 
10. . 
10.  . 
10.  . 


21  

2  

6/32.. 
26/32. 

5  

30  


26   I  reel 

26   I  reel 

26   I  reel 

26   I  reel 

26   I  reel 

26   I  reel 


2  18  Nov.  21 


26  

2/32. 
28  


.18... 
.19... 
.20. . . 


22/32  20. 

14  20. 

27/32  20. 

25/32  20... 


5... 


29/32. 

21  

1 1, '32. 

19  

9, '32. 
10  


21  

11/32.. 
20/32.. 

30  

1/32.. 


...20... 


..18... 

..10... 

.18... 
,..21.. 
. . . 19. . 
...18... 


RKO-RADIO  PICTURES 


...Oct.  10 


Apr.     9, '32 


ate        Minutes  Revleweo 
Running  Time 


.Jan.  2/32 
.Jan,  30,'32 


6  20  Dee.  19 

22    20  June  20 


16/32  II 

16  II. 

13/32  20. 

II. 


26/32  II  

15  10  Dee. 


.20.. 
.  17. . 
.  17. . 
.17.. 
.19.. 


.Nov. 


21.... 
22/32, 
25/32, 

27  10. 

18/32.. ...10. 

19   9. 

19/32  9. 

16   9. 

21  II. 


9  

8...  Feb. 


20/32 


.Feb.  6/32 
 Oet.  31 


....Dee.  19 
. . .  Oet.  3 


.18  

.19  

.19  

.18  

.20  

.18  


16/32  20  Dee.  19 

17  l6'/j.Jan.  30/32 

20/32  18  


26  21  

31  21  

2/32  21  

27/32  d>  Apr. 


9/32 


13/32  20  

31  20  


Rel.  D 

Title 

CHARLES    "CHIC"  SALE 

County  Seat,  The  Aug.    15  20. 

Cowslips   Sept.    19  18. 

Ex- Rooster   Ian.    30/32  19. 

Hurry  Call.  A  Mar.    12/32  16. 

Many  a  Slip  Oee.    19  19. 

Slip  at  the  Switch,  A  Apr.    16/32   18. 

HEADLINER  SERIES 

House   Dick.   The  Oct.    17  18. 

Jimmy  Savo 

False  Roomers   Oct.    10  20. 

Clark  &  McCullough 

Scratch  as  Catch  Can  Oct.    24  19. 

Clark  &  McCullough 

Mellon    Drama.    A  Nov. 

Clark  &  McCulldugh 

Trouble  from  Abroad  Aug. 

F.  Sterling-L.  Littlefleld 
LIBERTY  SHORT  STORIES 
SERIES 

Beautiful  and    Dumb  Apr. 

Double   Decoy   Dec. 

Endurance  Flight   Feb. 

Ether  Talks   Dec. 

Secretary  Preferred   Mar. 

Stung   Nov. 

LOUISE  FAZENDA  SERIES 

Blondes    Prefer    Bends....  May  15  

MICKEY  MoGUIRE  SERIES 

Mickey's    Big  Business  

Mickey's  Golden  Rule  

Mickey's  Helping   Hand...  Dee.  19  

Mickey's  Holiday   Mar.  5/32... 

Mickey's  Sideline   Dec.  26  

Mickey's  ThrlfT  Hunters. .  .Sept.  19  

Mickey's  Travels   Feb.  20/32... 

Mickey's  Wildcats   Sept.  12  

NED   SPARKS  SERIES 

Big   Dame  Hunting  Jan. 

Strife  of  the  Party,  The.. Oct. 

When  Summons  Comes  Feb. 

NICK  HARRIS 
DETECTIVE  SERIES 

Facing  the  Gallows  Sept. 

Mystery  of  Compartment  C.  Oct. 

Swift  Justice   Jan. 

Self   Condemned   Feb. 

ROSCO  ATES  SERIES 
Never  the  Twins  Shall 

Meet   Feb. 

Use  Your  Noodle  Oct. 

TOM   AND  JERRY  SERIES 

In    the    Bag  Mar. 

Joint  Wipers   Apr. 

Jungle  Jam   Nov. 

Pola    Pals   Oee. 

Rabid    Hunters   Feb. 

Rocketeers   Jan. 

Swiss  Trick,  A  Deo. 

Trouble   Oct. 

STATE  RIGHTS 

Rel.  Date 

Title 

B.  I.  P.  AMERICA 

Land  of  the  Shamrocks  10... Apr.  9/32 

Mystery  of  Marriage,  The  18... Apr.  9/32 

Special    Messengers    9... Mar.  26/32 

BRITISH   I  NTERNAT'L 
Mystery  of  Marriage,  The  20  

CAPITAL 

Japanese   Rome   10... Mar.  5/32 

Land  of  the  Shallmar  17  Nov.  21 

CINES-PATTALUGA 

A    Doll's    Fantasy  Dee.  If 

FILM  EXCHANGE,  INC..  THE 

At  the  Race  Track   9  

Could  I  Be  More  Polite   9  

Living  Book  of  Knowledge: 

3—  Solace  of  the  Hills   7  

4 —  Silvery    Salmon    6  

5 —  Lonely  Soul    7..  

6—  Flying  Fleet    9  

HAROLD  AUSTIN 

Perils  of  the  Desert  Feb.  27/32 

IDEAL 

Journey  Through  Germany,  A  10. .  .Jan.  9/32 

LOUIS  SOBOL 

Newsreel    Scoops   9... Mar.  19/32 

MARY  WARNER 

Glimpses  of  Germany   8  

Mosel,   The  —  Germany's 
River  of   Enchantment   8  

Springtime  on  the  Rhine   7  

Trier,  The  Oldest  City  in 

Germany    6  

OLYMPIAD  PRODUCTIONS 

Tenth  Olympiad   19... Apr.  2/32 

PICTURE  CLASSICS 

Kiddle  Genius    9  Nov.  28 

Out  Where  the  West  Begins   8  Nov.  21 

Sightseeing   in  New  York  17  Dee.  18 

STEELE,  JOSEPH  HENRY 

Gaunt   Jan.  9/32 

UFA 

German     Students     on  a 

Ramble  Through  Greece  II...  Mar.  26/32 

Eggshell  13... Mar.  26/32 


26/32....  7  

23/32  

14  8  

19   7  

27/32   7  

30/32   7  

19  7  

10   7  


Minutes  Reviewed 
Running  Time 


Secrets  of  An 
WILLIAM,  J.  D. 
Nomadle,  The 

TIFFANY 


.  17. 


.Dee.  12 


.  Sept. 


.  Sept.  26 


Title 

FOOTBALL  FOR  THE  FAN 
SERIES 

2—  Wedge  Play   Oct. 

3 —  Kicking  Game   Oct. 

4 —  Deception   Oct. 

5 —  Forward   Pass   Oet. 

6 —  Penalties   Oct. 

TIFFANY    CHIMP  SERIES 

9 — Cinnamon   Oet. 

10 —  Skimpy   Nov. 

11 —  My  Children   Dee. 

12 —  Broadcasting   Jan. 

VOICE    OF  HOLLYWOOD 
SERIES  (NEW)  STATION  S-T-A-R 

No.  6 — John  Boles  &  Helen 

Chandler   Oet. 

7 —  Roscoe  Ates   Oet. 

8 —  Monte  Blue   Nov. 

9 —  Pat   O'Brien   Nov. 

No.  10— Andy  Clyde   Dee. 

No.  II— Marjorle  White  ..Dee. 
No.  1 2 — Franklyn  Pangbern .  Jan. 
No.  13 — John  Wayne   Jan. 


Rel.  Date       Minutes  Reviewed 
Running  Time 


3 

...  0 

10  II  

17.... 

...10... 

...Oct. 

24 

24.... 

...  9... 

...Oet. 

I* 

31.... 

...II... 

...Oct. 

31 

4 

8. 

28  

31/32..., 


.18. 


Nov.  *f 


18... Jan.  30/32 


No. 
No. 
No. 


II   9  

25  II  Dee.  S 

8  II  Nov.  21 

22  II  

6  II  Dee.  12 

20  10...  Jan.  2/32 

3/32          9... Jan.  23/S2 

I7.'32  n.Jan.    38. 'S2 


88 


MOTION    PICTURE  HERALD 


April    23,  1932 


CHART—CONT'D  ) 


UNIVERSAL 


Title 


Rel 


Date        Minutes  Reviewed 
Running  Time 


NOVELTY    ONE  REELERS 

Runt  Page,  The  Apr. 

OSWALD  CARTOONS 

Beau  and  Arrows  Mar. 

Catnipped   May 

Clown,  The   Dec. 

Fisherman,   The   Dee. 

Foiled   Apr. 

Grandma's  Pet   Jan. 

Great  Guns   Feb. 

Hare   Mall,   The  Nov. 

Hunter,  The   Oct. 

In  Wonderland   Jan. 

Lefs    Eat   Apri. 

Making  Good   Apr. 

Meehanleal   Cow   Jan. 

Mechanical   Man   Feb. 

Oh,  Teacher   Feb. 

Stone  Age,  The  Nov. 

To  the  Rescue  May 

Winged  Horse   May 

Wins  Out   Mar. 

SHADOW  DETECTIVE 
SERIES 

No.  2 — Trapped   Oct. 

No.  3 — Sealed  Lips   Nov. 

No.  4— House   ot   Mystery. Dee. 
No.  6 — The   Red  Shadow.. Jan. 
No.  S — Circus  Showup    . . .  Feb. 
SIDNEY-MURRAY 
COMEDIES 

Models  and  Wives  Nov. 

SPORT  REELS 

Backfleld    Plays   Sept. 

Notre  Dame  Football 
Basket  Ball  Reel  No.  I...  Dee. 

Doc  Meanwell 
Basket  Bali  Reel  No.  2...  Dee. 

Doe  Meanwell 
Basket  Ball  Reel  No.  8... Jan. 

Doe  Meanwell 
Carry   On   Oct 

Notre  Dame  Football 
Developing  a  Football  Team. Nov. 

Pop  Warner  Football 
Famous  Plays   Sept. 

Notre  Dame  Football 
Fancy  Curves   Mar. 

Babe  Ruth  No.  4 
Football  Forty  Years  Ago.  Nov. 

Pope  Warner  Football 
Just  Pals   Feb. 

Babe  Ruth  No.  2 
Offensive  System   Sept. 

Notre  Dame  Football 
Over  the  Fence  Mar. 

Babe  Ruth  No.  5 
Perfect  Control   Feb. 

Babe  Ruth  No.  S 
Running  with  Paddock  Apr. 

Chas.  Paddock 
Shifts   Sept. 

Notre  Dame  Football 
Slide.   Babe.  Stldo  Feb. 

Babe  Rutb  No.  I 
Soeeer   Nov. 

Pep  Warner  Football 
Trick  Plays   Oct. 

Pep  Warner  Football 
Victory  Plays   May 

Tilden  Tennis  Reel 
STRANGE    AS    IT  8EEMS 
SERIES 

No.   13— Novelty  Sept. 

No.   14—  Novelty   Oct. 

No.   15— Novelty  Nov. 

No.  16 — Novelty  Dee. 


1 1. '32. 


32   I  reel.. . . 

32   I  reel..  .  . 

  6. . .Jan. 

  7... Jan. 

'32  

32.... 
•32.... 


16/32 
9. '32 


8...  Jan.  23/32 

I  reel  

I  reel  

6... Jan.  30/32 
6  Dee.  5 


'32. 

32.'.!!.  I  reel... 

32  

•32,  Jan. 

32          I  reel... 

'32          I  reel... 

I  reel... 

*32  

32.          I  reel.. . 

32  


30,'32 


28  23  Oct  31 

II  17  Nov.  21 

16  16...  Jan.  2/32 

20/32          2  reels  

17/32  18...  Feb.  6/32 


25  20  

28   I  reel  

21   I  reel  

28   I  reel  

4/32          I  reel  

3   I  reel  

2  10  

21   I  reel  

7,'32          I  reel  

g   9  Oct.  24 

22/32          '  reel  

14   I  reel  

14/32.....  '  rool  

29/32          1  reel  

11/32.         I  reel  

7   I  reel  

15/32  I  reel  

16   I  reel  

26   I  reel  

2/32          '  reel  


15   9  Oct.  10 

12   I  reel  

16   I  reel  

28   I  reel  

22. '32  9... Mar.  26,'32 

18. '32. 


16. '32   I  reel. 


No.   17— Novelty  Feb. 

No.  18 — Novelty  Apr. 

No.  19 — Novelty  May 

UNIVERSAL  C0MEDIE8 
(1931-32  SEASON) 

An  Apple  a  Day  Sept. 

Lloyd  Hamilton 

Bloss  the  Ladles  Dee. 

Summervllle 

Dancing  Daddies   

E.  Lambert 

Eyes  Have  It.  The  Mar. 

Slim  Summervllle 

Fast  and  Furious  Oct 

Daphne  Pollard 

Foiled    Again   June 

Hollywood  Halfbacks   Dec. 

Hotter  Than  Haiti  Nov. 

Summervlllo 

la  the  Bag  Apr. 

Summervllle 

Marriage   Wow,   The  Apr. 

Bert  Roach 

Moot  the  Prlneou  May 

8ummervllle 

Medels  and  Wives  Nov. 

Sidney-Murray 

Monkeyshlnes   Mar. 

Daphne  Pollard 

Out   Stepping   Oct. 

Don  Brodle 

Peekin'   In  Peking  Dee. 

Summervllle 
Robinson  Crusoe  &  8on...Feb. 
Lloyd  Hamilton 

Running   Hollywood   Jan. 

Sea  Soldiers'  Sweeties  Feb. 

Sold  at   Auction  Jan. 

Daphne  Pollard 

Unshod   Maiden,  The  Apr.     18. '32  

VITAPHONE  SHORTS 

Rel.  Date       Minutes  Reviewed 
iltle  Running  Time 

ADVENTURES  IN  AFRICA   2  reels  

BELIEVE    IT    OR  NOT— 
ROBERT  L.  BIPLEY 


30   2  reels  

9   2  reels  

  2  reels  

9/32.....  2  reels  

14  19  Oet.  3 

I  ,'32          2  reels  

23   2  reels  

II  22  Doe.  5 

5,'32....  21. ..Mar.  26. '32 
20/32  16... Mar.  26/32 

4/32  17     Apr.    16. '32 

2J   2  reels.  

23/32          2  reels  

28  16  Nov.  7 

30   2  reels  

24/32          2  reels  

27/32  19  ...Jan.  23/32 

10/32          2  reels  

13/32  18...  Jan.  9/32 


No. 
No. 
No. 
No. 
No. 
No. 
No. 
No. 
No. 


.  Dee. 
.  Dec. 


6    I  reel.. 

7    I  reel.. 

8    I  reel.. 

9    I  reel.. 

BIG    STAR  COMEDIES 

No.  I— Lucky  IS   21  

Thelma  White  and  Fanny 
Watson 

No.  2— The  Smart  Set-Up   2  reels. 


18...  Apr.  9/32 


Walter  O'Keefe 

No.  3— Of  All  People  22  Nov.  21 

Thelma  White  and  Fanny 
Watson 

Title  Rel.  Date        Minutes  Reviewed 

Running  Time 

No.  4 — Relativity  and 

Relatives   18  Dee.  12 

Dr.  Rockell 
No.  5— Her  Wedding 

Night-Mare   18. ..Jan.  30/32 

Thelma  White  and  Fanny 

Watson 

No.  6 — Shake  a  Leg  17  

Thelma  White  and  Fanny 
Watson 

No.  7 — The  Perfect  Suitor   2  reels  

Benny  Rubin 
No.  8 — Maybe    I'm  Wrong  

Richy   Craig,  Jr. 

No.  9 — The    Toreador    2  reels  

Joe  Penner 

No.  10 — On    Edge   2  reels  

Win     and    Joe  Mandel 

No.  II — Poor  but  Dishonest    2  reels  

Thelma  White-Fanny 
Watson 
BOOTH  TARKINGTON 
SERIES 

No.  I — Snakes  Alive    I  reel  

Billy  Hayes-Bobby  Jordan 
No.  2 — Batter  Up    I  reel  

Billy  Hayes- Bobby  Jordan 
No.  3 — One   Good   Deed   9  

Billy  Hayes- Dave  Goreey 
No.  4 — Detectives    9... Mar.  5/32 

Billy  Hayes-Dave  Goreey 
No.  6 — His  Honor,  Penrod.   (...Mar.  19/32 

Billy  Hayes-Dave  Goreey 

No.  7 — Hot  Dog    I  reel  

No.  8 — Penrod's   Bull   Poo   I  reel  

Billy  Hayes-Dave  Goreey 
BROADWAY  BREVITIES 
SERIES 
No.   I — The  Musleal 

Mystery   18  

Janet   Reade- Albertlne 

Rasch  Girls 

No.  2— Words  and  Musle  17  Nov.  21 

Ruth  Ettlng 

No.  3 — Footlights   19. ..Jan.  16/32 

No.  4 — Hollo,  Good  Tlmeel  17  

Barbara  Newberry-Alber- 
tlna  Rasch  Girts 

No.  5— The  Imperfect  Lover  19... Feb.  13/32 

Jack  Haley 

No.  6 — Subway  Sym- 
phony  18... Mar.  26/32 

No.  7 — Sea  Legs    2  reels  

No.  8 — Absentminded  Ab- 

ner   2  reels  

Jack  Haley 
HOW    I    PLAY  GOLF- 
BOBBY  JONES 

No.    9— The    Driver    I  reel  

No.  10— Trouble  Shots    I  "el  

No.  II— Practice  Shots    I  reel  

No.  12 — A  Complete  Round 

of  Golf   10  Oet.  31 

LOONEY    TUNES  SERIES 
SONG  CARTOONS 
NEW  SERIES 

No.  I— Bosko's  Ship- 
wrecked   7  

No.  2 — Bosko,  The  Dough- 
boy   7  

No.  3 — Bosko's  Soda  Foun- 
tain   7 

No.  4 — Bosko's  Fox  Hunt   7 

No.  5 — Bosko  at  tho  Zoo   7... Mar. 

No.  8—  Battling  Bosko    7... Feb. 

No.  7 — Big  Hearted  Bosko.   7... Apr. 

No.  8 — Bosko's    Party    7  

No.  9 — Bosko  and  Bruno   I  reel  

MELODY  MASTER  SERIES 

No.  3 — Darn  Tootln'    9  Doe.  19 

Ruby  Weldoeft  &  Orch. 

No.  4 — Horace    Heldt    and   8  

His  Famous  Callfornlans 

No.  5— It's  a  Panle   I  reel  

Benny    Meroff    and  His 
Band 

No.  6 — Up  on  the  Farm..   I  reel  

Henry  Santrey  and  His 
Band 

MERRY  MELODIES 
SONG  CARTOONS 
No.  I — Smile,   Darn  Ya. 

Smile    I  reel  

No.  2 — One   More  Time   I  reel  

No.  3 — Ya   Don't  Know... 

What  You're   Doln'   7  Doe.  5 

No.  4— Hlttin'    the  Trail 

for  Hallelujah  Land   7  Dee.  19 

No.  5 — Red   Headed   Baby   7  

No.  6 — Pagan   Moor    7  

No.  7 — Freddie  the  Fresh- 
man   7. . .  Mar.  12/32 

No.  8 — Crosby.  Columbo  and 

Vallee    7... Apr.  9/32 

No.  9 — Goopy  Geer    I  reel  

THE   NAGGERS  SERIES 
MR.  AND  MRS.  JACK 
NORWORTH 

The  Naggers  at  the  Opera  10... Feb.  13/32 

The  Naggers  at  the  Races   I  reel. .Aug.  15 

The    Naggers'  Housewarm- 

Ing    8  Sept.  8 

NEW  SERIES 

The  Naggers'  Anniversary   I  reel  

The  Naggers  at  the  Opera   I  reel  

The  Naggers  Go  Ritzy   I  reel  

Spreading  Sunshine    I  reel  

Movie  Dumb    I  reel  

NOVELTIES 

Bigger  They  Are.  The   2  reels  

Prlmo  Carnero 

Gypsy  Caravan    I  reel  

Martlnelll 

Handy   Guy,   Tho   2  reels.  

Earl  Sande 

Rhythms  of  a  Big  City   1  reel  

Season's  Greetings.  The   5  

Christmas  Special 

Trip  to  Tibet,  A   I  reel  

Washington,  The  Man  and 

the  Capital   18  

Clarence  Whitehlll 
ONE-REEL  COMEDIES 
Baby  Faeo   

Victor  More  .  ,„ 

Bltlej   Half,   The   9... Feb.  13/32 

Ann  Codde 


...Nov.  21 
Jan.  23/32 
5/32 
8/32 

16/32 


Military    Post,  The 

Koberto  Guzman 
No-Account.   Tne  ... 

Haraie-Mutcmson 
No  Questions  Asked. 

Little  Billy 

Title 


Rel.  Date 


Minutes  Reviewed 
Running  Time 

Riding  Master,  The   9  Dec.  26 

Poodles  Hannaford 

Second  Childhood    7  Dec.  26 

Strong   Arm,  Tho  

Harrlngton-O'Neil 
Travel   Hogs    9  Nov.  28 

Hugh   Cameron- Dave  Chasen 
ORGAN  SONG-NATAS 
For  You    I  reel  

Organ- Vocal 

Say  a  Lltle  Prayer  for    Me   I  reel  

Organ- Vocal 

When  Your  Lover  Has  Gone   (  reel  

Organ- Vocal 
JOE    PENNER  COMEDIES 

Moving  In    2  reels  

Rough  Sailing   16  

Stutterless   Romance,  A   I  reel  

Where  Men  Are  Men   2  reels  

PEPPER  POT  SERIES 

No.  I— The  Eyes  Have  It  18  Dee.  12 

Edgar  Bergen 

No.    2— Thrills  of  Yesterday  

No.    3—  Hot  News  Margie  

Marjorie  Beebe 

No.    4—  High  School  Hoofer  10... Jan.  9/32 

Hal  Le  Roy 

No.  5 — Free  and  Easy  

Edgar  Bergen 

No.  6 — Cigars,  Cigarettes   10... Mar.  26/32 

Marjorie  Beebe 

No.    7— The  Movie  Album  10... Mar.  26/32 

No.  8 — The  Wise  Quaeker   9  

Novelty  with  cast  of  ducks 

No.  9 — Remember   When    9  

No.  10 — Campus  Spirit  Tho  

Douglas  Stanbury  and 
N.  Y.  U.  Gloo  Club 
SPORTSLANT  SERIES- 
TED  HUSING 

No.  3    I  reel  

No.  4    9... Feb.  20/32 

No.  5    9... Feb.  13/32 

No.  6    9. .  .Apr.  16/32 

No.  7    I  reel  

No.  8    I  reel  

S.  S.  VAN  DINE 
MYSTERY  SERIES 
No.  I — The  Clyde  Mystery  21  Oct  31 

Donald  Meek-John 

Hamilton 
No.  2— Tho    Wall  Street 

Mystery    2  reels  

Donald  Meek-John 

Hamilton 
No.  3— The  Week- End 

Mystery     17  Dec.  It 

Donald  Meek-John 

Hamilton-Jane  Wlnton 
No.  4 — Symphony  Murder 

Mystery,  Tho   21  

Donald  Meek-J.  Hamilton 
No.  5 — Studio  Murder 

Mystery,  The    19... Feb.  6/S2 

Donald  Meek-John 

Hamilton 

No.  6 — Skull  Murder  Mys-  2  reels  

tery.  The   

Donald  Meek-John  Hamilton 
No.  7 — The  Cole  Case  2  reels.  .. 

Donald  Meek-John  Hamilton 
No.  8 — Murder   in  the 

Pullman    2  reels  

Donald  Meek-John  Hamilton 
TWO-REEL  COMEDIES 
Dandy  and  the  Belle,  Tho  

Frank  McGlynn,  Jr. -Mary  Murray 
For  Two  Cents   jUP,e  1 

De  Wolf  Hoper 
Freshman  Love   

Ruth  Etting 

Gigolo   Racket.  The  20  Aug.  I 

Helen  Morgan 

Good  Mourning    sent  5 

Eddie  Foy-Dressler-Whlto 
Meal  Ticket,  The  June  IS 

Jack  Pearl 

Old  Laee   

Ruth  Ettlng 

Politics   18...  Jan.  30/32 

George  Jessel 

Regular   Trouper.  A  

Ruth  Etting 

Silent  Partner,  The   Aug  15 

Billy  Gaxton 

Sueeess   17  Sept.  S 

Jaek  Haley 
WAYNE  AND  WHITE  COMEDIES 

Good  Pie  Forever   I  reel. .Aug.  t 

Billy  Wayne-Thelma  White 

I ■  Your  Sombrero   7  Dee.  I 

Billy  Wayne 
WORLD  TRAVEL  TALKS— 
E.  M.  NEWMAN 
No.  I — Little    Journeys  to 

Great  Masters    |  reel.  . 

No.  2 — Southern  India     9  !!. 

No.  3 — Road  to  Mandatay   1  reel  

No.  4 — Mediterranean  By- 
ways   9  

No.  5 — Javanese  Journeys    9  

No.  6 — Northern   India    I  reel  

No.  7 — Oberammergau    I  reel  

No.  8 — South  American 

Journeys    |  reel  

No.  9 — Soviet  Russia    I  reel  

No.  10 — Paris    Glimpses   I  reel  

SELQI4CS 

UNIVERSAL 

(EACH  SERIAL  12  EPISODES  OF  TWO  REELS) 

Running  Time 

Title  Re!.  Date        Minutes  Reviewed 

Air  Mall  Mystery  Mar.   28/32.  ..  18  ..Apr.  16/32 

James  Flavin-Lucille  Browne  (each) 
Battling  with  Buffalo  Bill..  Nov.    28   n.i  ■> 

Tom  Tyler- Rex  Bell 
Danger  Island   Aug.  24. 

Ken  Harlan -Lucille  Browne 
Defective  Lloyd   Jan. 

Jack  Lloyd 


 Aug.  I 

4''32  Jan.  IG/32 


April    23,  1932 


MOTION    PICTURE  HERALD 


89 


a  CLASSIFIED 
i  Advertising 

^  Ten  cents  per  word,  payable  in  advance.  I 

$1.00.  Copy  and  checks  should  be  addressed  Classified  Ad  Dept., 
Motion  Picture  Herald,  1790  Broadway,  New  York,  N.  Y. 

The    Recognized    National    Classified    Advertising  Medium 


Mail  Order  Bargains 


GOOD  PICTURES  WITH  VALUES  LIKE  THESE 
WILL  BRING  PROSPERITY— EVERYTHING 
BRAND  NEW:  Genuine  Tapestry  Carpet,  per  yard 
97c;  Decorative  Acoustical  Treatment,  sq.  ft.  4c 
Ticket  Choppers,  $39.95;  Double  Bearing  Intermit' 
tents  for  Simplex,  $59.50;  Giant  Speaker  Units,  Choice 
of  Amplion,  Macy,  Miles,  or  Kersten,  each  $30.25; 
Microphones  with  Stands,  $9.95;  Flameproof  Sound 
Screens,  Beaded  or  Perforated,  limited  range  of  sizes, 
sq.  ft.  39c;  2000'  Wire  Reels,  $1.89;  Radio  Slide 
Mats,  per  box  98c;  Snaplite  Special  Lenses,  any  focus, 
$11.95;  Porthole  Optical  Glass,  sq.  in.,  12c;  Photocells, 
all  types,  each  $11.13;  Optical  Systems,  $13.95;  G.  E. 
Exciter  Lamps,  98c.  Many  other  bargains  in  new 
equipment.  S.O.S.  CORP.,  Dept.  E-H,  1600  Broad- 
way, New  York  City.  Cable  Address,  "SOSOUND," 
New  York. 


Theatre  Equipment  Bargains 

REMARKABLY  LOW  PRICES  on  Brand  new 
DALITE  SOUND  SCREENS.  Buy  yours  NOW: 
DATONE  X  42  cents  square  foot;  Fire  Resisting  49 
cents.  DATONE  BEADED  44  cents:  Fire  Resisting 
49  cents.  Sample  on  request.  Why  pay  more  for 
Inferior  Quality?  MONARCH  THEATRE  SUPPLY 
CO.,  154  East  Calhoun,  Memphis,  Tenn. 


BRAND  NEW  FLAMEPROOFED  BEADED  OR 
PERFORATED  CHROME  SOUND  SCREENS  AT 
39c  SQ.  FT.  LIMITED  RANGE  OF  SIZES,  GUAR- 
ANTEED FACTORY  PERFECT.  TEST  SAMPLES 
FURNISHED  FREE.  WIRE  FOR  YOURS  NOW. 
S.  O.  S.  Corp.,  Dept.  E-H,  1600  Broadway,  New  York 
City.  Cable  Address,  "SOSOUND,"  New  York. 

Theatre  Training  Schools 

THEATRE  EMPLOYEES — Learn  modern  theatre 
management  and  theatre  advertising.  Approved  and 
specialized  home-  stud j  training  for  theatre  employees. 
The  Institute's  training  leads  to  better  positions.  Free 
particulars.  Address  THEATRE  MANAGERS  IN- 
STITUTE, 325  Washington  Street.  Elmira,  New  York. 

Patents 


PATENT  ATTORNEY  secures  patents,  trademarks, 
copyrights;  ask  for  literatures.  POLACHEK,  1234 
Broadway  (at  31st  Street)  New  York. 

PATENT  YOUR  IDEAS— send  me  your  sketch  or 
explanation  for  confidential  advice.  Z.  H.  POLA- 
CHEK. Registered  Patent  Attorney -Engineer,  1234 
Broadway.  New  York. 

Equipment  For  Sale 

FOR  SALE:  Dictaphone  complete  with  dictating 
and  transcribing  machines.  Also  shaving  machine. 
Price  $350.  Perfect  working  condition.  Write  Box, 
138.  Motion  Picture  Herald,  1790  Broadway,  New 
York  City. 

MANUFACTURERS  OVERSTOCK  SALE  —  BUY 
THESE  LOBBY  DISPLAYS  WHILE  THEY  LAST- 
GUARANTEED  WEATHERPROOF  FINISH  —  One 
Sheet,  to  hang,  $6.72;  One  Sheet  Easels,  $8.40;  Com- 
bination One  Sheet  and  Photo  Case,  to  hang,  $14.70; 
Combination  One  Sheet  and  Photo  Case  Easels,  $16.80; 
Photo  Case,  to  hang,  $5.60.  Polychrome  Golden  Brown 
Antique  Finish,  with  Blue  Striping,  Genuine  Compo 
Board  Backs.  Catalogue  furnished.  S.O.S.  CORP., 
Dept.  E-H,  1600  Broadway,  New  York  City.  Cable 
Address  "SOSOUND,"  New  York. 

SEVERAL  USED  PAIR  OF  FINE  LENSES  VERY 
CHEAP.  Address  Box  140.  Motion  Picture  Herald, 
1790  Broadway,  New  York,  N.  Y. 

USED  HIGH  GRADE  LONG  FOCAL  LENSES  at 
$10.50  each.  Address  Box  141,  Motion  Picture  Herald, 
1790  Broadway,  New  York,  N.  Y. 

FOR  SALE:  Earphone  outfit,  3  seats,  complete 
$15.00.  Address  G.  R.  LaPoint,  78  South  St.,  West- 
boro,  Mass. 


Equipment  For  Sale 


Chairs  For  Sale 


LET  IT  RAIN— WHO  CARES  WHEN  THINGS 
LIKE  THESE  CAN  BE  HAD  AT  A  SONG:- 
DeVry  Portable  Projectors,  $69.75;  Asbestos  Por- 
table Booths,  $66.50;  Hertner  Transverters,  $74.75  up; 
Scratch  Filters,  $4.95;  Straight  Arc  Lamphouses, 
$10.00;  Powers  Mechanisms,  $12.00;  Operadio  Ampli- 
fiers, $79.50;  Rebuilt  Simplex  Intermittents,  $38.80; 
Samson  Pam  19  Amplifiers,  $31.50;  Simplex  Heads, 
$97.50;  Peerless  Rheostats,  $15.00;  Turntables,  Mella- 
phone,  $39.50;  Pacent,  $39.75;  Automatic  Ticket  Ma- 
chines, $59.50;  Lens,  any  focus,  $9.75;  Upholstered 
Chairs,  75c  up;  Mellaphone  Sound  Heads,  $69.75; 
Pacent  Sound-on-Film  Heads,  $150.00';  Automatic 
Reflector  Arcs,  $76.73;  Peerless  Reflector  Arcs,  $139.- 
75.  We  Buy,  Sell  or  Trade.  Write  for  list.  S.O.S. 
CORP.,  Dept.  U,  1600  Broadway,  New  York  City. 
Cable  Address,  "SOSOUND,"  New  York. 


Amplifiers  $30.00  each:  Pam  19's,  Pam  39's,  Pam 
80's,  Webster  37-50.  All-Electric  Theatre  Amplifiers 
$85.00  each.  Lens,  any  focus,  $9.25;  Photo  Cells  for 
all  makes  Sound  Equipment  $10.25:  Sound  Screens  40c 
per  square  foot;  Beaded  Screens  50c  per  square  foot. 
THEATRE  SOUND  SERVICE,  Rochester,  New  York. 


UNUSUAL  BARGAINS  in  factory  rebuilt  projec- 
tors, sound  equipment,  generators,  rectifiers,  reflector 
arc  lamps,  screens,  opera  chairs,  etc..  Projection 
machines  repaired.  Address  Movie  Supply  Co.,  844 
South  Wabash  Ave.,  Chicago,  111. 


FOR  SALE  -  ATTENTION  INDEPENDENT 
DEALERS:  Simplex  large  and  small  magazine  roll- 
ers, and  Asbestos  Heat  Shields, .  made  of  the  best 
grade  heat  resisting  material.  Write  for  prices. 
Address  Toe  Spratler,  12-14  East  Ninth  Street, 
Chicago,  Illinois. 


BIG  BARGAINS  —  Rebuilt  Simplex  Motor  Driven 
Machines  with  type  "S"  _  Lamp  Houses,  with  late 
type  Flat  Belt  friction  drive  Speed  Controls.  $300.00 
each.  Rebuilt  Powers  6B  Motor  Driven  Machine. 
$235.00  each.  DeLuxe  Motiograph  Machine,  $250.00 
each.  Big  Stock  of  Exhaust  and  Oscillating  Fans 
for  DC  and  AC  current.  Generators,  all  makes,  ticket 
selling  machines,  film  containers,  etc.,  all  at  bargain 
prices  for  immediate  shipment.  Write: 
ILLINOIS  THEATRE  EQUIPMENT  COMPANY, 
1150  South  Michigan  Avenue.  Chicago,  Illinois. 

BARGAIN  HUNTERS  TAKE  NOTICE:  Two 
Rebuilt  Simplex  Projectors  (Double  Bearing  Inter- 
mittent Movements)  and  Equipped  with  Peerless 
Reflector  Arc  Lamps,  $740.00  pair.  Two  Rebuilt 
Simplex  Projectors  (Single  Bearing  Intermittent 
Movements)  and  Equipped  with  Strong  Standard 
Reflector  Arc  Lamps,  $668.00  pair.  Two  Garver  30 
ampere  Rectifiers,  just  like  New,  $185.00  pair.  All 
Equipment  Perfect  condition.  Same  Guarantee  as 
given  on  new  equipment.  SAVE  AND  BUY  from 
MONARCH  THEATRE  SUPPLY  CO.,  154  East 
Calhoun.  Memphis,  Tenn. 


Isn't  NATURE  GRAND  when  vou  can  buy  TWO 
REBUILT  SIMPLEX  PROJECTORS  with  Double 
Bearing  Intermittent  Movements.  Latest  Type  Rear 
Shutters  and  Equipped  with  PEERLESS  REFLEC- 
TOR ARC  LAMPS— All  Guaranteed  First  Class  con- 
dition, for  $875.00  the  pair.  First  order  gets  this 
phenominal  bargain.  MONARCH  THEATRE  SUP- 
PLY  CO.,   154   East   Calhoun,   Memphis,  Tenn. 


Theatres  For  Sale 


PAYING  THEATRES  FOR  SALE  IN  ILLINOIS, 
Iowa.  Missouri.  Oklahoma.  Wisconsin.  Inquire 
ALBERT  GOLDMAN,  1402  Mailers  Bldg.,  Chicago. 


INVENTORY  SALE  at  depression  prices— 300  used 
hardwood  portable  chairs  in  sections  of  two,  1,000 
upholstered  chairs,  backs  fully  covered  in  red  yelour, 
seats  newly  recovered  and  re-padded  in  imitation 
leather,  $1.75  each,  600  %  in.  7-ply  veneered  backs, 
inserted  panels,  covered  in  red  imitation  leather,  seats 
newly  re-covered  and  re-padded,  $1.90  each;  5-ply 
veneered  chairs,  75c  each,  in  any  quantity,  and  many 
other  bargains.  Chair  replacement  parts  matched  for 
every  make  of  chairs,  at  reasonable  prices,  and  prompt 
shipment.  Address  Illinois  Theatre  Equipment  Co., 
1150  S.  Michigan  Ave.,  Chicago.  111. 


1,250  HIGH  GRADE  SPRING  CONSTRUCTED 
CHAIRS:  Full  uphostered  backs,  covered  in  green 
Velour;  Spring  Seats  covered  in  imitation  Spanish 
leather.  600  Heywood-Wakefield  panel  back  chairs, 
spring  seats  newly  upholstered  and  covered  in  fjTeen 
imitation  Spanish  leather.  Reasonable  prices.  Write  to 
ILLINOIS  THEATRE  EQUIPMENT  COMPANY, 
1150  South  Michigan  Avenue.  Chicago,  Illinois. 

1000  Upholstered  Theatre  Chairs  like  new,  reason- 
able. Address  Picture  Theatre  Supply  Co.,  722  Spring- 
field Ave.,  Newark,  N.  J. 


Sound  Equipment  Bargains 


DON'T  BE  SIDE-TRACKED  ON  SOUND  TRACK 
—YOU  CAN  BUY  OUTRIGHT  FOR  A  FEW 
MONTHS  RENT— TRADE  YOUR  DISC  EQUIP- 
MENT—CHOICE OF  THREE  SYSTEMS:— Includ- 
ing 2  S.  O.  S.  Senior  Sound  Heads,  Standard  Make 
Photocells;  Optical  Systems;  G.  E.  Exciters;  Drive 
Attachments;  Combination  AC  Power  Supply  Unit 
eliminating  all  Batteries;  Semi- Automatic  Change- 
over Switch,  Non-Sync  Input;  Dynamic  Booth 
Speaker;  Wright-DeCoster,  RCA  or  Utah  Stage 
Horn!  2  special  G.  E.  Constant  Motors  optional. 
SMALL  HOUSES,  $425.00;  MEDIUM  HOUSES, 
$495.00;  LARGEST  HOUSES,  $595.00.  Senior  Sound 
Heads  less  Amplification  and  Speakers,  complete 
otherwise,  $119.75  each.  Agents  wanted.  Address 
S.  O.  S.  CORP.,  Dept.  E-H,  1600  Broadway,  New 
York  City.    Cable  Address.  "SOSOUND,"  New  York. 


SOUND-ON-FILM  HEADS  $25.00  EACH— WHILE 
THEY  LAST:— Ideal  for  Experimenters,  or  for  Por- 
tables. Worth  several  hundred  for  parts  alone. 
Complete  with  Sound  Gate;  Slit  Block;  Exciter  Lamp 
Sockets;  Photocell  Compartments;  Idler  Rollers; 
Optical  Lens  Holders;  Fly  Wheels,  etc.  Write  for 
details.  S.O.S.  Corp.,  Dept.  U,  1600  Broadway, 
New  York  City.  Cable  Address,  "SOSOUND,"  New 
York. 


O  K  —  YOU  SUMMER  SHOWMEN — HERE  IT  IS— 
YOU  ASKED  FOR  IT— PORTABLE  SOUND-ON- 
FILM  AT  A  PRICE:— Complete,  nothing  else  to  buy. 
Plug  in  any  convenient  light  socket,  _  set  up  in  five 
minutes  ready  to  operate.  Equipment  includes  Projec- 
tion Machine,  Sound  Film  Head,  Combination  Power 
Unit  and  250  type  Amplifier,  All  Tubes,  and  Speaker. 
Uses  35  mm.  Film.  Finest  reproduction  suitable  for 
audience  up  to  1,500.  92'  throw— 9  x  12  picture. 
Special  $495.00.  Write  for  bulletin  DVM.  S.  O.  S. 
Corp.,  1600  Broadwav.  New  York  City.  Cable  Address, 
"SOSOUND,"  New  York. 


INSTALL  ON  TRIAL-COMPLETE  SOUND-ON- 
FILM  INSTALLATION  FOR  900-SEAT  THEATRE: 
Two  Senior  Sound  Heads  complete  with  photo  cells, 
optical  systems.  G.  E.  exciters,  and  all  parts;  All- 
Electric  Theatre  Amplifier  with  tubes;  RCA  Stage 
Speaker,  Booth  Speaker.  Two  Motors.  $400.00.  Satis- 
faction Guaranteed.  THEATRE  SOUND  SERVICE, 
ROCHESTER,  NEW  YORK. 


THEATRE  FOR  SALE  OR  RENT— $650.00  for 
Equipment  and  $30.00  per  month  for  building,  or  $75.00 
per  month  for  use  of  equipment  and  building.  Sound. 
Address  Princess  Theatre,  Cayuga,  Indiana. 


CLASSIFIED  ADVERTISING 

(Continued  on  next  page) 


90 


MOTION    PICTURE  HERALD 


April    23,  1932 


(CLASSIFIED  ADVEETISING—CCNT'D) 


Position  Wanted 


FEATURED  ORGANIST— At  Liberty,  10  years' 
experience.  Featuring  spot  solos,  slide  presentations, 
any  location  considered.  Address  Box  132,  Motion 
Picture  Herald,  1790  Broadway,  New  York  City. 


LIVE  WIRE  THEATRE  MANAGER  desires  posi- 
tion. Publicity  expert,  community  builder  and  organ- 
izer. Moderate  salary,  commission  or  both.  Best  ref- 
erences. Will  go  anywhere.  Address  Box  133,  Motion 
Picture  Herald,  1790  Broadway,  New  York,  N.  Y. 


SOUND  PROJECTIONIST  WANTS  POSITION.  10 

years'  experience.  Address  H.  A.  Pope,  Lockesburg, 
Ark. 


WILL  LEASE  OR  MANAGE  fully-equipped  theatre 
on  a  percentage  basis.  Small  or  medium  town.  No 
dead  ones.  Address  Box  143.  Motion  Picture  Herald. 
1790  Broadway,  New  York.  N.  Y. 


WABASH  AVENUE 


CHICAGO 

The  many  friends  of  Eddie  Grossman 
were  on  hand  Monday  morning  to  welcome 
him  back  to  his  old  desk  as  manager  of  the 
United  Artists  exchange.  Grossman  was 
transferred  to  Cincinnati  as  manager  of  the 
company's  exchange  several  months  ago, 
during  which  time  he  was  succeeded  here  by 
Ben  Fish.  The  change  that  brings  Gross- 
man back  to  his  old  job  makes  Mr.  Fish 
personal  representative  for  the  entire  coun- 
try to  Al  Lichtman. 

V 

Steps  have  been  taken  by  the  Rosczvood 
theatre  to  make  sitting  through  a  triple  fea- 
ture program  as  painless  as  possible.  In  a 
newspaper  ad  last  week  the  Rosewood  an- 
nounced: "We  have  just  installed  1,000  new 
dc  luxe  spring  back  chairs  with  upholstered 
scats." 

V 

Roy  Alexander  is  back  from  New  York 
where  he  conferred  with  officials  of  British 
International  Pictures. 

V 

Dave  Dubin.  former  Columbia  branch 
manager,  has  returned  from  New  York 
where  he  acquired  rights  to  "Explorers  of 
the  World,"  which  he  will  market  through 
his  own  exchange  in  Illinois  and  Indiana. 

V 

George  E.  Brown,  business  manager  of  the 
Chicago  Theatrical  Protective  Union,  who 
was  recently  re-elected  for  his  seventh  term, 
is  being  boomed  for  the  national  presidency 
of  the  stage  employes'  and  operators'  union. 
V 

Al  Brauninger,  special  representative  of 
the  Warner  Bros,  home  office,  was  a  visitor. 
V 

Irving  Mack,  head  of  Filmack  Trailer 
Company,  announces  that  in  the  future  all 
Filmack  trailers  will  have  synchronized  mu- 
sic— signaling  the  passing  of  demands  for 
silent  trailers. 

V 

Louis  Abramson,  recording  secretary  of 
Allied  Theatres  of  Illinois,  is  receiving  many 
congratulations  from  members  of  the  bi- 
monthly bulletin,  "Allied  Comments." 

HOLQUIST 


Projector  Repairing 


CASH  PAID  FOR  OLD  SIMPLEX  PROJECTORS 
OR  MECHANISMS.  PEERLESS  or  strong  Re- 
flector Arc  Lamps,  Will  buy  equipment  in  any 
condition.  Pay  highest  prices.  Address  Amusement 
Supply  Co.,  Inc.,  630  Ninth  Ave.,  New  York,  N.  Y. 


SKILLED  MECHANICS,  specialized  tools,  and  a 
shop  equipped  for  but  one  purpose  can  offer  you 
nothing  but  the  best  in  repair  work.  That  is  what  I 
have,  and  I  can  oaer  you  the  best  in  the  overhauling 
of  your  motion  picture  machinery  equipment.  One 
of  the  oldest  repair  men  in  the  territory,  and  serving 
some  of  the  largest  houses.  Relief  equipment  fur- 
nished free.  For  results  bring  your  work  to  Joseph 
Spratler,  12-14  E.  Ninth  Street,  Chicago,  Illinois. 


Theatres  Wanted 


CAN  SELL  YOUR  THEATRE  QUICKLY.  Send 
particulars.  ALBERT  GOLDMAN,  5  South  Wabash 
Ave.,    Chicago,  111. 


SUCPTS ON 


Week  of  April  16 
CAPITOL 

Helpmates   MGM 

MAYFAIR 

Empire  of  the  Sun  RKO  Pathe 

Giggle  Wafer  RKO  Pathe 

RIALTO 

Hide  and  Seek  Paramount 

Screen  Souvenirs  No.  9  Paramount 
High  Andes  Principal 

RIVOLI 

Hide  and  Seek  Paramount 

Screen  Souvenirs  No.  9  Paramount 
High  Andes   Principal 

ROXY 

Screen  Snapshots  No.  8.     .  Columbia 

Death's   Hostelry  Capital 

Playground  of  the  Mammals  Educational 

STRAND 

How  I  Play  Golf  No.  I  Vitaphone 

Remember  When  Vitaphone 

The  Toreador  Vitaphone 

WARNER 

Sport  Slants  No.  6  Vitaphone 

Bosko's  Party  Vitaphone 

It's  a  Panic  Vitaphone 

WINTER  GARDEN 

Sport  Slants  No.  7  Vitaphone 

Crosby,  Columbo  and  Vallee  Vitaphone 
Sea  Legs  Vitaphone 


Hal  Roach  Plans  40  Short,  2 
Feature  Comedies  in  1932-33 

The  1932-33  production  schedule  of  Hal 
Roach,  whose  product  is  released  by  MGM, 
will  include  40  featurettes,  running  between 
two  and  three  reels  in  length,  and  two  fea- 
tures to  star  Laurel  and  Hardy,  comedy 
team.  Others  may  be  added  before  the  close 
of  the  new  season. 


Programs  and  Heralds 


WEEKLY  PROGRAMS,  new  design,  requires  no 
folding,  displaying  cuts  created  in  oui  own  engraving 
plant— 500,  $2.50;  750,  $3.25;  1000,  $4.00;  each  thousand 
after  the  first,  $2.50;  postage  prepaid  to  any  point 
in  the  U.  S.  A.  Over  300  theatres  acclaim  them  the 
best  yet.  HERALDS,  5x10,  beautifully  illustrated  with 
special  cuts  and  imprinted  with  theatre  name,  town, 
dates,  shorts  and  admission— 250,  70c;  500,  $1.10;  750, 
$1.50;  1000,  $1.85;  each  thousand  after  the  first,  $1.50, 
postage  prepaid.  All  orders,  shipped  same  day  as 
received.  Address,  "FEPCO"  HERALD  SERVICE, 
Leflang  Bldg.,  Box  795,  Omaha,  Nebraska. 


Theatre  For  Rent 


THEATRE  FOR  RENT  OR  LEASE,  250  seats,  in 
western  New  York,  all  equipped.  Reasonable,  write 
David  Krueger,  1346  Jefferson,  Buffalo,  N.  Y. 


NEWS  PICTURES 


FOX  MOVIETONE  NEWS— No.  59— Hindenburg  wins 
German  election,  beating  Hitler  by  6,000.000  votes — 
Dixie  mermaids  frolic  under  water — Hoover  opens 
baseball  season  at  Washington — Richard  Whitney, 
New  York  Stock  Exchange  head,  at  Washington — 
City  of  Chapei  opened  to  Chinese  refugees — United 
States   army   eagles    seek   the  heights. 

FOX  MOVIETONE  NEWS— No.  60— "Jafsie,"  Lind- 
bergh negotiator,  seen  as  physical  education  in- 
structor— Ex-King  of  Spain  sees  son  drill  at  British 
naval  college — Wives  and  daughters  at  army  station 
ride  like  veterans — Women  wets  make  drive  on 
Congress — Musolini's  only  grandson  poses  for  ca- 
mera— Chariots  on  water  new  sport  in  Florida — 
Winter  lingers  in  the  west. 

HEARST  METROTONE  NEWS — No.  258  Lindbergh 
agent,  "Jafsie,"  seen  as  New  York  school  teacher 
— Australia  holds  swimming  derby — Cherry  blossoms 
bloom  at  Capital — Erupting  volcano  spreads  terror 
in  South  America — Chariots  race  on  water  in  new 
Florida  sport — Women  wets  take  war  on  dry  law 
straight  to  Congress — Army  riders  meet  perilous 
tests  at  Oklahoma  camp. 

HEARST  METROTONE  NEWS— No.  259— Musso- 
lini undertakes  to  have  200.000  acres  of  malarial 
swamp  land  reclaimed — New  way  to  take  matri- 
monial dive  shown  at  Winter  Haven.  Fla. — Un- 
explained explosion  wrecks  State  building  at 
Columbus,  Ohio. 

PARAMOUNT  SOUND  NEWS— No.  75— English  col- 
lege boys  engage  in  muddy  cros-country  race — 
Richard  Whitney,  New  York  Stock  Exchange  head, 
denies  "bear"  raids — French  "Blue  Devils,"  crack 
troops,  in  parade — Season  starts  as  league  teams 
swine:  into  action — 2C0  sets  of  twins  match  pairs 
at  Long  Beach,  Cat,  affair — Lindbergh  ransom 
scheme  fails. 

PARAMOUNT  SOUND  NEWS— No.  76— Aquaplane 
experts  hold  pillow  fight  on  water  at  Winter  Haven, 
Fla. — Parties  pick  keynoters  for  impending  conven- 
tions—Flashes from  everywhere — Final  parleys  on 
for  permanent  Shanghai  peace — Hunt  for  Lindbergh 
child   "oes  on. 

PATHE  NEWS— No.  74 — Veterans  ask  for  cash  bonus 
in  plea  signed  by  2.000,000—  Army  planes  in  fast 
and  fancy  drill  over  Selfridge  Field,  Michigan — 
Daredevil  jumps  260  feet  off  Washington  bridge 
via  parachute — Ransom  payment  which  went  wrong 
spurs  search  for  Lindbergh  child — Hindenburg 
triumphs  over  Hitler  in  German  election — Schmeling 
here  for  bout  with  Sharkey. 

PATHE  NEWS — No,  75 — Thousand  society  women 
storm  capitol  in  anti-prohibition  drive — Couples 
dance  for  two  months  in  Brooklyn  marathon — 
New  device  for  raising  ships  for  sunken  gold, 
demonstrated — Japanese  ambasador  hails  Washing- 
ton's famed  cherry  blossoms — Sarnoff  picks  Ayles- 
worth  to  head  RKO — Fans  cheer  as  ball  teams  take 
the  field. 

UNIVERSAL  NEWSPAPER  NEWSREEL— No.  32— 

Eastman  sets  new  track  record  at  Palo  Alto,  Cal. 
— Countryside  unites  to  battle  rising  flood  waters  in 
Hartford,  Conn. — Ghetto  beehive  of  activity  on  eve 
of  Passover — News  paragraph — Army's  fight  saves 
river  traffic  in  Oregon  from  ruin  by  ocean — Lind- 
bergh child  still  held  capti'-e  as  ransom  money 
fails  its  purpose. 

UNIVERSAL  NEWSPAPER  NEWSREEL— No.  33— 
Chicago  mourns  as  flames  sweep  Riverview  Park, 
resort — Pilgrims     throng     French     village    to  pay 

■  homage  to  "black  virgin" — Artisans  complete  great 
Rockefeller  memorial  carillon  at  Croyden,  England — 
News  paragraphs — Nine  dead,  60  injured  in  $5,000,- 
000  State  building  explosion   at   Columbus,  Ohio. 


WHAT  DOES  YOUR  PUBLIC 
KNOW  ABOUT  RAW  FILM? 

NOTHING,  perhaps.  Yet,  whether  they're 
aware  of  it  or  not,  people  are  profoundly  in- 
fluenced by  the  photographic  quality  which  that 
film  gives  or  does  not  give  them  on  the  screen. 
It  may  mean  all  the  difference  between  a  pic- 
ture that  goes  its  quiet,  unprofitable  way  and 
one  that  becomes  the  talk  of  the  town. 

There's  no  need,  these  days,  to  run  the  risk 
of  sacrificing  photographic  quality.  Eastman 
Gray-backed  Super-sensitive  Negative,  with  its 
unmatched  qualities  and  its  never -failing  uni- 
formity, costs  no  more  than  other  films,  yet  it 
helps  substantially  to  head  the  picture  for  suc- 
cess. Wise  the  cameraman  who  uses  it... lucky 
the  exhibitor  who  runs  prints  made  from  it! 

EASTMAN  KODAK  COMPANY 


J.  E.  Brulatour,  Inc.,  Distributors 

New  York  Chicago  Hollywood 


GEORGE  BANCROFT 

THE  WORLD  AND  THE  FLESH 

with    MIRIAM  HOPKINS 

DIRECTED    BY    JOHN  CROMWELL 

UNT 


From  a  play  by  Philipp 
Zeska  and  Ernst  Spitz 


MOTION  PICTURE 


4  CONSOLIDATION  OF  EXHIBITORS  HERALD-WORLD  AND  MOTION  PICTURE  NEWS 


AYLESWORTH  AND 
HIS  NEW  JOB 

The  true  story  of  how  some  big 
electrical  interests  got  that  way, 
and  what  next 

THE  HOLDER 
OF  THE  BAG 

Bland  Johaneson,  reviewer  and 
exhibitor,  comments  forcefully  on 
the  problems  of  critic  and  theatre 
owner 


ZUKOR  TELLS 
PARAMOUNT'S  STORY 

The  founder  of  the  feature  era 
talks  to  stockholders  of  the  prob- 
lems of  today  and  now 


THE  MOST 
IMPORTANT 


in  this 
e  magazine! 

We  have  just  screened 

JOAN  CRAWFORD  and 
ROBERT  MONTGOMERY  in 

"LETTY  LYNTON." 

It  is  tremendous! 

EVER  SINCE  we  co-starred  them  in  "Our 
Blushing  Brides"  and  "Untamed"  the  public 
has  asked  us  to  bring  them  together  again. 

Were  giving  you  the  tip -off!  We  urge  you 
tc  prepare  for  EXTRA  TIME!  "Letty 
Lynton"  is  the  Biggest  Joan  Crawford  hit  of 
them  all! 

What  this  industry  needs  is 

METRO-GOLDWYN-MAYER 


"Quick,  Miss  Mulligan,  the  Sciss 

I  want  to  save  these  swell  review  lines  for  our  local  ads!" 


I 


FOR  A  NEW  STAR! 

"A  new  movie  talent  has 
been  brought  forcibly  to  the 
front  in  Warren  William." 

— Sun 

"Warren  William  has  come 
into  his  own.'' 

—  World  •  Telegram 

"Warren  William  comes 
through  like  a  whirlwind." 

American 


1 

2 
3 
4 
5 
6 
7 
8 
9 


"A  lulu.  Full  of  thrills.  Enough  for  3  ordir 


Inovies.  Don't  miss  it.  7  N.Y.Mtrrbr 


10 


"Entertainment  all  the^^^-^y.  Tense  and  moving."  

/-^//^                     /  // 
"Full         .^bTcolor  and  drama.  An  absorbing  picture."  

1  II 

^Exciting  entertainment.  You'll  enjoy  'The  Mouthpiece.'"   

N.  Y.  World-Yelegram 

/  // 

"One  of  the  outstanding  interpretations  contributed  to  the  screen." 

....   N.Y.  Times 

/  // 

"Tangy  film.  Entertainment  of  the  modern  sort  You'll  enjoy  this  one. 

.  .  N.Y.  Journal 

--/// 

/  // 

"The  crowds  will  find  a  new  attraction  in  'The  Mouthpiece.'" 

/  / 

N.Y.  Herald -Tribune 

"Interest  maintained  from  the  opening  scene  to  the  final  fadeout."  . 

.  .    N.  Y.  Telegraph 

WAYS  OF  SAYING  . . . 

THE  MOUTHPIECE 

IS       ANOTHER      WOW  FROM 

WARNER  BROS: 


—Regina  Crewe,  N.  Y.  American 


"STARTS  OFF  LAWYER  MELOS  WITH  A  BANG! 
STREET'S  OUTSTANDER  FIRST  WEEK  ON  B'WAY!" 

-Variety 

with  WARREN  WILLIAM     SIDNEY  FOX 

Aline  MacMahon,  John  Wray,  Guy  Kibbee  Directed  by  James  Flood  and  Elliott  Nugent 


VITACRAPH,  INC.,  DISTRIBUTORS 


. .  .There's  a  real 

-      STORY  back  of 

Ruth 

CHATTERTON 


in  "The  Rich  Are 
Always  Wilh  Us 

•You  can't  pick  box-office  stories  out  of  #ArtTheatre  Groups  have  not  swooned  with 
a  High  Hat.  ecstasy  over  its  subtlety  and  savoir  faire. 

•  RUTH  CHATTERTON'Sexperience  #  lt<s  not  a  storV  for  the  Four  Hundred, 
has  proved  that.  •  |t  /s  a  story  for  the  Four  Million-one 

^  a    i  i    i         <-..    i  i    .1 .  that  they  can  understand  and  enjoy  and 

•  And  she  has  profited  by  this  experience 

,i     r.  ,  r.  .  ki   .     i   .       i  thrill  to— a  real,  human,  meaty  tale  that 

in  her  hrst  rirst  National  picture! 

will  get  under  their  skins  and  into  their 
hearts  and  memories! 

•  "THE  RICH  ARE  ALWAYS  WITH  •     •  • 

US"  was  not  written  by  any  white-haired  •  You  know  what  RUTH  CHATTERTON 
boy  of  the  Drama  Guild.  can  do  with  a  really  popular  story. 

WARNER 


•  You've  seen  her  do  it  in  "Madame  X" 
and  "Sarah  and  Son/7 

•  She's  done  it  again  in  "THE  RICH  ARE 

ALWAYS  WITH  US." 

•     •  • 

•Watch  the  box-office  and  note  the 
difference  in  RUTH  CHATTERTON  in 

"THE  RICH  ARE  ALWAYS  WITH  US." 

•  But  be  sure  it's  your  box-office  I 


And  here  comes  the 
first  press  comment 
to  prove  every  word 
we  said! 


'The  Rich  Are 

Always  With  LV 

Rating:  Excellent 
In  the  early,  hectifc  days  of  (lie 
auriifilms,  Ruth  Chatlerton,  Long-ac- 
credited on  the  stage  as  bein':  a  fine  i 
artist;  won  the  coveted  title  of  "first  | 
lady  of  the  talkies. 


And  now,  I  find  that  ^ssjJJjaUer- 
ton'  iias.annearcd.in  her 

J^jflJBASP-  at^  Always  W 


Ai"?,"a  ma 


Thj  fifm    jg   |    h-lllionl  n 


ie'f  e  of  en- 


^^^^jjjej^  Ruth  is  not  the  "whole 
show,"  nor  does  she  try  to  be.  There 
is  a  newcomer  that  will  make 


ver 


lam 


Pels 


t  .Sip1 

Mr.  George  Brent.  Hi 


rtc^5a 


hie  loob 


'cte^Un'ed'  to  m^fc'e^^TTemThln©  hearts 
flutter  that  extra  beat." 

PARKER  S  DTAI.OGIE 
IS  SIMPLY  GRAND 

The  story,  adapted  superbly  liy 
Austin  Parker  from  a  novel  by  E. 
I'ettit,  is  simple  enough.  The  charm 
lies  in  the  manner  in  which  it  is  told 
and  the  dialogue — very  witty  and 
smart — that  carries  it  through 
strange,  romantic  situations, 

When  a  rich  woman  tries  to  hold 
her  husband,  herself  constantly  be 
sieg-ed  by  a  most  ardent  admirer 
there  is  apt  to  be  both  comic  and 
dramatic  episodes.  The  heavy,  sobby 
stuff  is  treated  With  the  deep,  but 
cool  manner  of  the  sophisticate.  Jiifc 
mfiftjmjg  susngQSg  is  established  to 


imil  11  IK  fl-1      in      lloaj— m 

J^JeB^n^d;  One  never  Knows  or  is  apt 
to  guess  just  who  the  heroine  will 
win. 

Besides  ^^gsCh^Uj^trmdohTgher 
^^ic^en^rmg^nicurres'r 


George  Brent,  as  I  said  before,  makes  | 
things  terrifically  interesting:.  Bette 
Davis,  now  minus  her  jerky  style  of 
speaking,  is  splendid.      So  good,  in 
fact,  that  she  causes  the  two  leads  J 
to  divide  honors  with  her. 

Adrienne  Dore  makes  good  with  | 
her  first  big  role.  She's  a  real  comer. 
John  Miljan  turns  in  another  of  his] 
usual  fine  performances.  The  others  J 
in  the  cast  lend  adequate  support, 

Alfred  TO.  Green  is  to  be  praised! 
for  his  easy    not-too-smart  style  of 
directing  what  might  be  termed  as 
a  high  brow  and  sophisticated  yarn.  I 
It  isn't  at  all.   He's  kept  1he  tempo  I 
swift  and   presented   in   the   risque j 
moments  in  a  rather  cute  manner. 
The  Rich  are^jvvaj^Xy^hlV 


Hat  every  woman  should  i 


—  Jimmy  Siarr,  in 

syndicated  preview 


BROS. 


RUTH  CHATTERTON  in  "THE  RICH  ARE  ALWAYS  WITH  US"  with  j 

I 

BETTE  DAVIS,  GEORGE  BRENT,  JOHN  MILJAN  •  From  the  best-seller 
by  E.  PETTIT  •  Directed  by  ALFRED  E.  GREEN  •  A  First  National  Picture 

k  VITAORAPH,  INC.,  DISTRIBUTORS  m 


IT 


TO  BACK 

PICTURES 


WITH 


in  ''"The  TRIAL  of 
VIVIENNE  WARE" 


FOX  PICTURES  f  j 


APR  29  1932 

MOTION  PICTURE  HERALD 


Vol.  107,  No.  5 


April  30,  1932 


IN  STATE  OF  FLUX 

THIS  somewhat  exciting  week  finds  a  number  of  formative 
and  significant  movements  in  progress  in  the  general 
process  of  a  motion  picture  readjustment  to  the  fluxing 
status  quo  of  a  disturbed  economic  world.  Mr.  M.  C.  Levee 
arrives  from  Hollywood  as  the  courier  of  the  tidings  of  a 
revolutionary  project  in  production,  the  Screen  Guild,  a  promis- 
ing new  floration  of  the  unit  idea  which  flamed  up  and  faded 
a  few  months  ago.  Mr.  Adolph  Zukor  dramatically  rises 
before  a  meeting  of  Paramount  stockholders  and  puts  a  plea 
for  understanding  and  support  of  that  great  corporation  con- 
fronted with  many  complexities.  Meanwhile  Mr.  Jesse  Lasky, 
production  chief  of  Paramount  from  the  days  of  its  founding 
and  through  its  rise  to  dominance,  deoarts  on  a  three-month 
leave  of  absence.  The  electrical  industry's  adventure  in 
movieland,  RKO,  has  a  new  chief  in  Mr.  Merlin  Hall  Aylesworth, 
who  travels  between  Broadway  and  his  continued  responsi- 
bilities as  president  of  the  National  Broadcasting  Company. 
Fox  is  squaring  away  on  a  program  of  reconstruction,  going 
forward  without  external  sounds  of  machinery  under  Mr.  Sidney 
Kent,  swiftly  elevated  to  the  presidency.  Indications  of  a 
growing  new  economic  consciousness  are  heard,  faintly,  from 
Hollywood.  New  York  home  offices  are  growing  intense  over 
coming  product  announcements  for  the  new  season.  The 
industry  generally  is  repining  less  and  working  more  than  for 
some  months  past. 

AAA 

DAVID  HITS  OUT 

WRITING  in  our  gay  and  decorative  contemporary, 
rhe  "Hollywood  Herald,"  Mr.  Leo  Meehan  records 
mat  young  Mr.  David  Selznick,  RKO  production  chief, 
had  boldly  abolished  that  ancient,  if  not  honorable,  produc- 
tion functionary  known  first  as  "the  supervisor"  and  subse- 
quently as  "associate  producer."  Mr.  Selznick,  it  seems,  con- 
siders the  "supervisor"  as  a  waste  of  time  and  "just  another 
mind  to  convince,  to  compromise  with  and  to  argue  with." 
Mr.  Selznick  appears  to  recognize  that  a  lot  of  help  may  in 
fact  be  no  assistance.  His  sensational  decision  against  the 
tradition  of  Hollywood  and  the  sanctity  of  the  supervisor 
system  is  likely  to  be  approved  by  everyone,  except  the 
supervisors.  Another  cheering  phase  of  the  announcement 
is  its  inference  that  Mr.  Selznick  intends  to  do  his  own  work, 
in  person. 

AAA 
ART  FOR  RADIO  CITY 

IF  Radio  City  does  indeed  prove  its  dream  and  become  a 
fusion  point  of  the  old  arts  and  the  new  technology  some 
tremendously  interesting  developments  for  the  motion  pic- 
ture may  be  expected.    At  the  moment  one  is  intrigued  by 


the  possibilities  that  may  repose  in  the  just  announced  acquisi- 
tion of  Mr.  Robert  Edmond  Jones  as  art  director  for  the  RKO 
Theatres  in  Radio  City. 

If  some  part  of  the  high  pictorial  intensities  of  his  stage 
work  might  be  carried  back  to  the  screen,  results  would  be 
interesting.  Mr.  Jones  brings  with  him  high  attainment  on 
the  American  stage  and  a  large  background  of  experience  and 
observation  in  the  best  of  European  production.  The  an- 
nouncement, incidentally,  comes  from  Mr.  Samuel  Lionel 
Rothafel,  who  years  ago  brought  John  Wenger  and  other  able 
artists  to  the  service  of  motion  picture  presentation  on  Broad- 
way, conferring  important  distinction  on  the  film  drama  in  a 
day  when  it  needed  it  nearly  as  much  as  now. 

Mr.  Rothafel  in  his  announcement  says,  "It  gives  us  great 
pleasure,"  etc.  The  irrepressible  "Roxy"  has,  it  seems,  gone 
over  to  the  "we"  school  of  concept,  along  with  Lindbergh  and 
the  traditional  editors. 

AAA 
OWNERS'  RIGHTS 

SOME  recent  court  decisions  in  film  cases  tend  to  indicate 
that  the  judiciary  holds  to  the  old  fashioned  opinion 
if  a  man  or  a  corporation  owns  something,  he,  or  it, 
may  elect  to  whom  he  or  it  will  sell  and  for  what  price.  Some 
of  the  geniuses  engaged  in  the  promotion  of  regulatory  liti- 
gation of  the  motion  picture  could  have  thought  of  that  sev- 
eral years  ago.  They  might  even  think  of  it  now. 

AAA 

The  railways'  announcements,  putting  the  Twentieth  Cen- 
tury and  the  Broadway  Limited  on  an  ei  g  h  tee  n  -  h  ou  r 
schedule,  bring  Hollywood  two  hours  closer  to  Broadway. 
That  does  not  make  much  difference.  If  some  way  could  be 
found  to  get  Hollywood  that  much  closer  to  the  United  States 
it  would  be  news.  The  present  change  merely  shortens  the 
bridge  game. 

AAA 
ECONOMICS  LECTURE 

WE  are  hearing  a  deal  these  days  from  hard  "busi- 
ness" men  who  voice  and  seek  to  put  into  practice 
a  policy  of  lengthening  working  hours,  cutting  wages 
and  increasing  the  output.  They  think  that  there  is  special 
virtue  in  toil  and  that  America  ought  to  go  to  work.  Just 
how  they  expect  that  increased  over-production,  delivered  to 
a  public  of  workers  with  less  money  to  spend  and  less  time 
■to  spend  it  in  is  going  to  help  business  is  not  clear.  The  policy 
of  more  work  for  less  money  is  no  service  to  the  industry  of 
the  motion  picture.  An  increase  of  consuming  playtime  and 
the  price  of  entertainment  in  the  public  pocket  would  cer- 
tainly end  the  depression  in  the  amusement  industry.  America 
has  plenty  of  workers;  what  it  needs  is  more  spenders. 


MOTION  PICTURE  HERALD  MARTIN  QUIGLEY,  Editor-in-Chief  and  Publisher 

Incorporating  Exhibitor's  Herald,  founded  1915;  Motion  Picture  News,  founded  1913;  Moving  Picture  World,  founded  1907;  Motography,  founded  1909; 
The  Film  Index,  founded  1906.  Published  every  Thursday  by  Quigley  Publishing  Company,  1790  Broadway,  New  York  City,  Telephone  Circle  7-3100.  Martin  Quigley, 
Editor-in-Chief  and  Publisher;  Colvin  Brown,  Vice-President  and  General  Manager;  Terry  Ramsay e,  Editor;  Ernest  A.  Rovelstad,  Managing  Editor;  Chicago  office, 
407  South  Dearborn  street,  Edwin  S.  Clifford,  manager;  Hollywood  office,  Pacific  States  Life  Building,  Leo  Meehan,  manager;  London  office,  Faraday  House,  8-10 
Charing  Cross  Road,  London,  W.C.  2,  W.  H.  Mooring,  representative;  Sydney  office,  102  Sussex  street,  Sydney,  Australia,  Cliff  Holt,  representative;  Mexico  City  offic 
James  Lockhart,  Ap'artado  269,  Mexico  City,  Mexico.  Member  Audit  Bureau  of  Circulations.  All  contents/ copyright  1932  by  Quigley  Publishing  Company.]  All  editorial 
and  business  correspondence  should  be  addressed  to  the  New  York  office.  Better  Theatres  (with  which  The  Showman  is  incorporated);  devoted  to  the '  construction, 
equipment  and  operation  of  theatres,  is  published  every  fourth  week  as  section  2  of  Motion  Picture  Herald.  Other  Quigley  Publications:  Motion  Picture  Daily, 
The  Hollywood  Herald,  The  Motion  Picture  Almanac,  published  annually,  and  The  Chicagoan. 


8 


MOTION    PICTURE  HERALD 


April    3  0,    19  3  2 


'FRANKNESS  IN  PLACE  OF  MOCKERIES' 

—BALTIMORE  MORNING  SUN 


FACTS 

The  familiar  subject  of  the  Sunday  show 
and  whether  or  not  it  interferes  with  mat- 
ters of  the  church  returns  to  life  decidedly 
at  BALTIMORE,  with  a  Sunday  Liberaliz- 
ing Ordinance  to  come  before  the  voters 
May  2.  Says  the  EVENING  SUN: 

In  their  zeal  to  prevent  the  passage 
of  the  anti-blue  law  ordinance,  vari- 
ous clergymen  preached  powerful  ser- 
mons last  Sunday  denouncing  the  law 
and  its  supporters. 

To  keep  the  record  clear,  it  should 
be  repeated  once  more  that  the  ordi- 
nance does  not  prevent  any  person 
from  attending  church  services  ac- 
cording to  his  custom  nor  propose  in 
any  way  to  interfere  with  the  habits 
of  the  clergy  and  their  flocks. 

On  the  contrary,  the  law  takes  un- 
usual care  to  protect  the  churches 
against  competition.  It  specifically 
provides  that  there  shall  be  no  base- 
ball games  or  other  commercial  recre- 
ation before  2  o'clock  Sunday  after- 
noon, when  most  churchgoers  have 
come  home  and  had  their  lunch.  It 
specifically  provides,  further,  that  no 
games  whatsoever  shall  be  played 
within  200  feet  of  any  permanent 
place  of  worship. 

The  law  goes  even  further.  It  says 
that  no  motion-picture  show,  nor  any 
concert  even,  shall  be  held  before  2 
o'clock  Sunday  afternoon,  whether  an 
admission  fee  be  charged  or  not. 

These  are  facts  to  be  borne  in  mind. 
The  clergyman  or  other  opponent  of 
Sunday  recreation  who  claims  to  the 
contrary  is  either  unfamiliar  with  the 
ordinance  or  else  is  seeking  to  make 
it  appear  different  from  what  it  is. 

V 

A  "frank  and  cheerful  order  of  things,  in 
place  of  mockeries,  is  proposed  by  the 
MORNING  SUN,  as  follows,  under  the 
heading,  "Recognize  Conditions": 

Any  one  who  went  out  of  doors  on 
Sunday  could  not  help  seeing  people 
engaged  in  activities  forbidden  by  the 
blue  laws.  An  example  was  the  base- 
ball game  at  Oriole  Park,  attended  by 
hundreds.  This  was  a  plain  violation 
of  the  blue  laws,  but  nothing  can  be 
done  about  it.  An  ancient  statute  pre- 
scribes standards  of  conduct  to  which 
the  citizens  of  Baltimore  will  not  con- 
form, and  grand  juries  have  refused 
again  and  again  to  indict. 

The  same  thing  is  true  of  many 
other  amusements  and  activities  en- 
gaged in  on  Sunday.  We  all  know 
it.  The  fact  is  so  well  settled  that  the 
most  active  advocates  of  the  blue  laws 
make  no  effort  to  have  them  enforced 
as  to  numerous  kinds  of  violation. 
They  are  enforced  neither  in  letter  nor 
spirit.  We  not  only  tolerate,  but  en- 
courage at  the  present  time,  the  doing 
of  any  number  of  things  that  are  pro- 


hibited under  the  most  liberal  inter- 
pretation possible  of  the  statute  cov- 
ering the  matter. 

The  ordinance  to  be  voted  upon  is 
intended,  in  part,  to  bring  the  law 
into  harmony  with  long-settled  com- 
munity habits  and  practices ;  and,  in 
part,  to  legitimize  moving  pictures 
and  theatrical  entertainments  on  Sun- 
day after  2  o'clock  in  order  to  permit 
those  who  do  not  go  to  ball  games, 
play  golf  or  own  automobiles  to  seek 
recreation  that  appeals  to  their  taste. 
It  also  will  have  the  effect  of  per- 
mitting the  poorer  people  to  have  on 
Sunday  afternoons  pleasures  corre- 
sponding in  some  degree  to  those  that 
are  freely  enjoyed  by  the  well-to-do, 
without  frowns  from  any  authority. 

Broadly  speaking,  the  issue  before 
the  electorate  is  to  recognize  that  over 
a  long  period  custom  has  established 
the  only  character  of  Sunday  observ- 
ance to  which  the  people  of  Baltimore 
will  conform,  to  enact  law  that  re- 
flects the  will  and  the  conscience  of 
the  people,  and  to  have  a  frank  and 
cheerful  order  of  things  in  place  of 
mockeries. 


This  IVeek 

Aylesworth  puts  showmanship  foremost  in 
new  regime  at  RKO;  the  true  story  of 
the  electrical  interests  in  the  motion  pic- 
ture business,  by  Terry  Ramsaye 

Adolph  Zukor  tells  stockholders  about  the 
Paramount  of  today 

The  exhibitor  holds  the  bag,  but  the  in- 
dustry must  give  old  man  Public  pretty 
good  pictures,  says  Bland  Johaneson,  re- 
viewer and  exhibitor 

Flinn  and  Lally  are  cleared  as  New  York 
state  court  of  appeals  quashes  indictment 
of  manslaughter,  closing  case  following 
Pathe  Sound  Studio  fire 

Screen  Guild  to  be  artists'  own  venture, 
says  M.  C.  Levee 

Creative  power  pressing  need  of  British 
industry,  says  Mooring 


FEATURES 

Editorial 

What  the  Press  Says 

The  Camera  Reports 

Asides  and  Interludes 

Junior  Show — By  Rita  |C.  McGoldrick 

Jenkins'  Colyum 

DEPARTMENTS 

Box  Office  Receipts 
Passing  in  Review 
Managers  Round  Table 
Short  Features 
Chicago 

Music  and  Talent 
Technological 
The  Release  Chart 
Classified  Advertising 


Page  9 
Page  19 

Page  13 

Page  12 
Page  21 
Page  3  6 

Page  7 
Page  S 
Page  1 5 
Page  2) 
Page  66 
Page  65 


Page  44 
Page  3  8 
Page  51 
Page  72 
Page  72 
Page  67 
Page  70 
Page  73 
Page  71 


BRAINS 

It's  not  a  question  of  "brains"  in  Holly- 
wood, but  "the  difficulty  seems  to  be  to  get 
them  to  function  together"  the  GAZETTE 
at  BERKELEY  in  CALIFORNIA  quotes 
Paul  Green,  Piditzer  prize-winner: 

Novelists  and  playwrights  who  go 
to  Hollywood  usually  win  momentary 
fame  by  calling  movies  and  movie  peo- 
ple lowbrow  and  uncouth  and  other 
uncomplimentary  things.  Paul  Green, 
author  of  the  Pulitzer  prize-winner, 
"In  Abraham's  Bosom,"  who  has  gone 
to  Hollywood  to  assist  with  a  screen 
adaptation  of  that  play,  wins  a  little 
publicity  by  being  original. 

"Every  one  in  Hollywood  talks 
freely  of  Hollywood's  intellectual  in- 
feriority," he  says.  "Yet  in  New  York 
and  London  and  Berlin,  I  venture  to 
say,  it  is  not  possible  to  find  the  stage 
or  literature  more  intelligently  dis- 
cussed and  analyzed  than  is  the  mo- 
tion picture  in  this  same  Hollywood. 
There  is  no  paucity  of  brains  in  Hol- 
lywood. The  difficulty  seems  to  be  to 
get  them  to  function  together." 

There  must  be  truth  in  this  state- 
ment, too,  for  an  honest  observer 
must  admit  that  good  pictures  have 
been  coming  out  of  Hollywood  quite 
as  regularly  as  poor  ones.  There  have 
been  talkies  which  have  shown  the 
use  of  brains  and  ability  in  plot,  in 
acting,  in  photography.  More  intelli- 
gence would  be  welcomed  in  publicity 
methods,  in  choice  of  titles  and  in 
weeding  out  rubbish.  Yet,  after  all, 
Hollywood  probably  is  no  longer,  if 
it  ever  was,  as  moronic  as  it  has  been 
painted. 

V 


MEASURE 

"A  measure  of  cinema  progress  from  the 
silent  form,"  says  the  TRIBUNE  of  NEW 
ORLEANS  in  commenting  upon  the  talking 
version  of  "The  Miracle  Man": 

The  talking  version  of  "The  Mira- 
cle Man,"  showing  at  Loew's  State, 
is  more  than  just  another  picture.  It 
is  a  measure  of  cinema  progress  from 
the  silent  form.  When  the  film  was 
first  presented,  IS  years  ago,  it  was 
hailed  as  one  of  the  greatest  shown 
up  to  that  time.  Its  cast  included  Bar- 
thelmess,  Compson,  Chaney,  Meighan 
and  half  a  dozen  others  to  whom  it 
brought  fame.  Even  viewed  by  pres- 
ent standards  it  was  a  good  picture. 
Pantomime  has  not  improved,  but 
photography  has  made  great  strides 
and  the  screen  has  acquired  voice.  For 
several  years  it  has  been  proposed  to 
give  a  modern  presentation  of  "The 
Miracle  Man."  Keen  interest  is  mani- 
fested in  the  new  film.  The  cast  is  as 
notable  as  the  one  seen  in  the  old 
picture. 


April    3  0,    193  2 


MOTION    PICTURE  HERALD 


9 


AYLESWORTH  PUTS  SHOWMANSHIP 
FOREMOST  IN  NEW  REGIME  AT  RKO 


Great  Electrical  Interests  in 
Adventure  Into  Field  Recog- 
nize Motion  Picture  Must  Be 
Dealt  With  as  Entertainment 


By  TERRY  RAMS  AYE 

Up  on  the  eighth  floor  of  the  old  Palace 
theatre  building,  with  its  offices  in  approxi- 
mately Georgian  white  mouldings  and 
pseudo-mahogany  doors,  there  sits  a  new 
chief  of  RKO,  that  assortment  of  amuse- 
ment enterprises  which  derives  its  brand 
from  the  occasionally  spectacular  Radio 
Corporation  of  America  and  Radio-Keith- 
Orpheum  theatres. 

On  door  Number  803  entering  a  recep- 
tion room  is  a  name  so  newly  painted  that 
every  messenger  boy  has  to  try  it  with 
a  tentative  finger— M.  H.  AYLESWORTH. 

Deep  in  an  inner  suite,  surrounded  by 
the  fumed  oak  panelling  and  leaded  glass 
windows  that  glamoured  the  working  days 
of  B.  B.  Kahane,  before  they  took  him  from 
the  law  to  the  presidency  of  the  Radio 
Pictures  Corporation  component  of  RKO, 
is  Mr.  Aylesworth,  engaged  in  considering 
quite  a  number  of  things.  That  leaded 
glass  window,  just  because  some  one  got 
a  degree  from  New  York  University,  prob- 
ably Maurice  Goodman,  now  casts  a  hal- 
lowed glow  over  Mr.  Aylesworth  with  a 
medallion  inscribed  PERSTARE  ET  PRAE- 
STARE,  which  of  course  says,  and  mayhap 
means,  "to  persevere  and  to  succeed."  So 
has  culture  come  to  Broadway. 

Meanwhile  Mr.  Aylesworth  has  uptown 
at  7 1  I  Fifth  Avenue,  another  office  ele- 
gant in  modernism  and  Lalique  glass,  high 
in  the  corner  at  the  northwest  angle  of  the 
building,  with  a  brighter  outlook,  where 
he  continues  to  be  president  and  the  op- 
erating chief  of  the  National  Broadcasting 
Company.  It  takes  something  like  a  half 
of  his  time  and  probably  constitutes,  just 
now,  about  a  tenth  of  his  worries. 

Over  on  the  Avenue  the  steam  shovels, 
the  steel  workers  and  the  bricklayers  are 
working  ardently  and  expensively  and  ex- 
tensively, putting  up  another  office  for  Mr. 
Aylesworth  in  a  place  called  Radio  City. 
And  that  is  yet  something  else  again — 
for  the  all  too  soon  tomorrow. 

This  Mr.  Aylesworth,  who  just  a  little 
while  ago  was  so  happily  content  up  at 
711,  has  you  see  quite  a  number  of  things 
on  his  mind. 

Motion  picture  exhibitors  used  to  bicy- 
cle films  between  theatres,  but  now  the 
great  RCA  is  bicycling  a  president  be- 
tween corporations. 

Meanwhile  Mr.  Aylesworth's  new  mo- 
tion picture  post  presents  him  with  the 
problems  of  a   troubled   company   in  a 


MERLIN  HALL  AYLESWORTH 

troubled  industry  in  a  v/hole  world  eco- 
nomically, socially  and  politically  dis- 
traught. Aside  from  that,  he  has  merely 
the  normal  problems  of  the  radio  and  the 
motion  picture,  one  an  experimenting  in- 
dustry pioneering  its  way,  the  other  the 
most  violently  competitive  and  speculative 
industry  in  the  world. 

For  the  while,  which  means  through  the 
lean  days  of  the  financial  status  quo,  there 
is  unlikely  to  be  any  vast  spectacular  ex- 
citement at  RKO  under  the  Aylesworth 
regime.  He  will  not  be  engaged  in  selling 
Titans,  those  dynamic,  dominatinq  nude 
Apollos,  for  quite  a  while.  There  will  be 
an  endeavor  at  the  establishment  of  a 
morale,  a  settling  down  to  the  task  of 
making  and  purveying  acceptable  amuse- 
ment, at  a  price  consistent  with  the  times. 
Bursts  of  glory  and  the  red  fire  will  have 
to  come  later. 

"Whatever  the  answers  to  the  problems 
of  the  day  for  this  company  and  for  the 
industry,"  observes  Mr.  Aylesworth,  "they 
will  be  written  in  terms  of  showmanship. 

"The  audience,  the  consumers,  whether 
of  entertainment  on  the  air  or  shows  on 
the  stage  or  talking  pictures  on  the  screen, 
is  the  same  audience  all  the  while.  Show- 
manship, and  the  same  identical  showman- 
ship, is  required  in  entertaining  that  audi- 
ence. Each  medium  has  its  limitations,  and 
its  special  requirements,  but,  as  we  have 
seen  in  radio  broadcasting,  it  is  the  real 
showmen  who  succeed.  It  is  fair  to  say 
that  the  tools,  the  instruments,  may  be 
new,  but  the  art  is  the  same  old  art." 

Bearing  on  the  plight  which  sound  has 
brought  upon  the  motion  picture  industry 
and  its  assortment  of  attendant  problems, 


New  President  Turns  First  to 
Establishing  Morale;  Points 
To  Parallel  Problem  of  Radio, 
Stage  and  the  Screen 

Mr.  Aylesworth  remarked  upon  some  anal- 
ogies of  the  air. 

"We  had  a  situation  in  broadcasting  in 
which  we  sat  on  one  side  and  looked  at 
the  music  people,  and  they  sat  waiting  on 
us.  A  good  deal  of  time  had  to  elapse 
before  we  each  spoke  up  and  admitted 
that  we  were  expecting  the  other  fellow 
to  be  the  rescuing  Moses." 

With  marked  discretion,  Mr.  Ayles- 
worth has  little  to  say  about  what  is  to  be 
done  at  and  with  RKO,  yet,  his  first  steps 
have  been  aimed  at  taking  the  anxious 
stresses  of  holding  their  jobs  off  the  minds 
of  the  staff,  so  they  may  engage  in  filling 
the  jobs.  Meanwhile,  he  will  have  a  look 
about.  Extensive  changes  of  personnel  are 
unlikely.  Just  to  deliver  him  a  touch  of 
the  standard  flow  of  controversy  and  dis- 
turbance, within  the  week  a  brace  of  at- 
torneys, representing  a  Chicago  stock- 
holder, have  been  making  "suggestions" 
about  some  important  departmental  ex- 
ecutive positions  and  their  current  incum- 
bents. Papers  in  a  threatened  litigation 
over  the  issues  of  management  are  said  to 
have  been  drawn,  possibly  as  a  gesture 
of  pressure. 

Aylesworth  in  a  decidedly  good  hu- 
mored fashion,  appears  to  be  somewhat 
definitely  aware  that  he  is  on  the  spot  of 
ultimate  responsibility  as  the  sole  fiqure  of 
showmanship  evolved  by  and  in  the  course 
of  the  adventure  of  the  great  electrical 
interests  of  General  Electric'  and  West- 
inghouse  in  the  field  of  entertainment.  The 
move  placing  him  at  the  head  of  the  pic- 
ture project  is  to  be  taken  as  a  recogni- 
tion of  the  immediate  necessity  for  dealing 
with  the  motion  picture  as  an  entertain- 
ment concerned  with  people  in  masses  and 
in  individual  personalities,  rather  than  en- 
tirely as  a  concern  of  the  kind  of  round 
hard  dollars  tabulated  by  an  adding  ma- 
chine. 

The  somewhat  conspicuous  fact  is  that 
in  all  of  its  consideration  of  the  affairs  of 
this  RKO  the  motion  picture  industry,  its 
press  and  the  contemporary  leaders  of 
the  business  have  been  thinking  of  it  too 
pointedly  as  just  a  motion  picture  con- 
cern. It  is  something  rather  more  complex 
than  that,  and  only  by  a  clear  view  of 
what  it  is  can  some  of  the  eccentricities 
of  the  RKO  organization  and  its  highly  as- 
sorted expressions  in  terms  of  personnel 
and  moves  on  the  checkerboard  be  prop- 
erly understood. 

RKO  as  it  stands  today  is  the  result,  or 
rather  one  of  the  several  results  of  an  en- 


10 


MOTION    PICTURE  HERALD 


April    30,  1932 


BUSINESS  BUILT  ON  BUBBLE  BLOWING 


(Continued  from  preceding  page) 

gineering  gadget,  the  photo-electric  cell 
wedded  to  another  gadget  called  the 
radio  tube,  superimposed  on  the  prior 
mechanisms  of  the  motion  picture. 

It  must  also  be  realized  that  the  really 
big  profits  of  the  electrical  manufacturing 
concerns  have  come  from  blowing  bubbles, 
extracting  the  air  and  selling  the  resultant 
flocks  of  vacuum  as  electric  light  bulbs, 
which  are,  after  all,  just  holes  with  a  wire 
in  them  and  glass  wrapped  around  them. 
Girls  make  them  on  machines,  they  burn 
out  and  break  and  there  is  a  big  turn- 
over, so  business  is  merry.  This  vacuum 
market  is  profitable,  mostly  because  there 
is  almost  nothing  in  it.  The  electrical  in- 
dustry loves  to  sell  bottled  vacuums.  The 
radio  tube  and  the  photo-electric  cell  are 
both  just  fancy  vacuums. 

Now  the  great  electrical  interests  a  few 
years  ago  found  themselves  in  the  posses- 
sion of  this  new  kit  of  tools  and  set  about 
considering  how  money  was  to  be  made 
with  them.  Radio  broadcasting  was  the 
first  step,  beginning  as  a  method  of  creat- 
ing a  demand  for  reception  equipment  and 
evolving  into  today's  hybrid  advertising- 
amusement  medium — or,  as  Mr.  Ayles- 
worth  terms  it,  "a  magazine  of  the  air." 

Three  big  concerns  were  deep  in  it,  the 
Telephone  Company,  General  Electric  and 
Westinghouse.  The  Telephone  Company 
decided  it  was  just  a  utility,  not  an  enter- 
tainer, and  its  stations  went  over  to  the 
Radio  Corporation  of  America  which,  on 
a  basis  of  60  per  cent  General  Electric  and 
40  per  cent  Westinghouse,  was  formed  to 
see  what  all  was  to  be  done  with  the  radio 
gadgets — with  the  Telephone  Company 
cannily  contracting  to  supply  that  very 
costly  wire  service  which  the  radio  net- 
works must  have. 

Then  into  this  arrangement  came  the 
additional  gadgets  of  the  photo-electric 
cell  and  the  sound  picture.  The  Telephone 
Company  through  its  Western  Electric 
wing  became  just  the  supplier  of  equip- 
ment and  licenses  to  use  it.  The  Radio 
Corporation  of  America,  having  become 
the  amusement  ramification  of  the  solemn 
General  Electric  and  ponderous  Westing- 
house, fell  heir  to  their  sound-picture  sys- 
tem. Two  things  happened:  first,  RCA 
Photophone,  which  started  to  be  a  pro- 
ducer and  a  vendor  of  equipment  and 
tentatively  a  home-sound-picture  maker. 
Then  Photophone  forgot  production  and 
more  latterly  merged  with  RCA  Victor, 
the  talking-machine-radio  making  subsidi- 
ary, and,  second,  a  considerable  but  mi- 
nority interest  was  acquired  in  the  FBO 
picture  concern  and  in  the  same  package 
the  Keith-Albee-Orpheum  organization, 
operating  theatres.  This  was  partly  be- 
cause it  was  to  be  an  avenue  to  the  mar- 
ket for  making  money  out  of  the  new  gad- 


AS  AYLESWORTH 
SEES  IT 

Only  the  best  entertainment  has  any 
value  at  all  with  a  buying  public  care- 
ful of  its  money  and  critical  enough 
of  values  to  shop  for  its  fun. 

The  problems  of  RKO  and  of  the 
motion  picture  industry  are  problems 
of  showmanship,  to  be  solved  by  show- 
men. 

Operations  in  this  industry  must  be 
conducted  with  the  most  conserva- 
tively careful  economies,  both  in  the 
expenditure  of  funds  and  in  the 
preservation  of  values.  General  busi- 
ness conditions  will  be  unchanged  im- 
pQrtantijt  wuil  ajter  the  November 
election,  and  after  that  they  may  be 
different,  and,  possibly,  better. 

RKO's  immediate  job  is  to  settle 
down  to  work,  with  an  improving  in- 
terior morale  and  more  assurance  of 
permanence  of  position  and  con- 
tinuity of  effort  in  its  manpower. 

The  competitions  of  the  day,  under 
the  increased  pressures  of  adverse  con- 
ditions, point  to  the  elimination  of 
some  of  the  concerns  and  enterprises 
of  the  industry.  It  is  his  job  to  make 
RKO  one  of  the  prospering  survivors. 


gets,  and  partly  it  was  merely  because  the 
late  Guy  C.  Currier  of  Boston  and  Joseph 
P.  Kennedy,  owners  of  interests  in  the  con- 
cerns for  sale,  were  salesmen. 

The  broadcasting  business  had  been 
found  to  have  considerably  complicated 
creative  problems,  to  say  nothing  of  sun- 
dry administrative  problems,  and  had 
evolved  for  the  Radio  Corporation  of 
America  into  the  National  Broadcasting 
Company,  a  considerably  independently 
operated  corporation,  hewing  out  a  policy 
against  a  background  of  no  precedent — 
another  lovely  vacuum  in  commercial  his- 
tory. 

Incidentally  the  radio  tube  market,  while 
considerable,  did  not  develop  the  raging 
demand  for  bottled  vacuums  that  was  ex- 
pected of  it.  The  infernal  things  last  too 
long  and  they  die  a  lingering  death.  They 
are  hidden  in  the  cabinet  work  and  as  they 
die  they  merely  get  the  broadcasting  sta- 
tions in  ill  repute  with  the  consumer.  The 
public  which  was  expected  to  buy  a  lot  of 
radio  tube  vacuums  has  failed  to  consume 
profitably.  That  obviously  is  not  the  Gol- 
conda  the  electrical  interests  expected  to 
uncover  with  the  mess  of  new  gadgets. 
Meanwhile  permaloy  cables  increased  ca- 
pacity on  the  old  line  international  com- 
munications and,  as  usual,  the  telegraph 
and  telephone  methods  kept  ahead  of  the 
demand  on  land  lines  with  facilities  and 


technique  a-plenty,  so  that  radio  commu- 
nications business  has  not  precisely  set  the 
world  afire. 

It  has  therefore,  with  this  and  that, 
looked  more  and  more  as  if  the  real  pay- 
ing ore,  if  any,  would  have  to  be  dug  out 
of  the  motion  picture  and  the  amusement 
industry,  with  this  grand  set  of  gadgets. 

But  all  the  while  the  RKO  motion  pic- 
ture and  theatre  project  has  not  been 
proving  of  such  promise  as  this  peculiarly 
lone  responsibility  to  the  new  vacuums 
would  make  desirable. 

Furthermore,  in  the  first  great  enthusi- 
asms and  in  the  golden  high  tide,  which 
went  out  in  1929,  the  whole  project  had 
been  sold  to  the  Rockefellers  in  the  grand- 
iose terms  of  what  is  called  Radio  City. 

For  some  months  !f  nas  been  most  cl§#f 
in  a  number  of  places,  including,  to  be  spe- 
cific, the  offices  of  Owen  D.  Young,  Ger- 
ard Swope  and  DavicJ  Sarnoff,  that  some- 
thing would  have  to  be  done  about  all 
these  things  pertaining  to  the  art  and  in- 
dustry of  the  bottled  vacuum. 

Looking  the  new  vacuum  business  over 
as  a  whole,  it  became  increasingly  appar- 
ent that  the  bes+  showing  in  the  bottled 
hole  business  that  the  General  Electric- 
Westinghouse's  60-40  offspring,  the  Radio 
Corporation  of  America,  has  achieved,  the 
one  spot  in  the  picture  which  looked  like 
success  was,  after  all,  the  National  Broad- 
casting Company,  which  rather  conspicu- 
ously was  and  is  to  a  considerable  degree 
a  lot  of  wires  and  microphones  wrapped 
around  one  Merlin  H.  Aylesworth. 

It  is  somewhat  common  knowledge 
among  the  better  listeners  at  the  roots 
of  the  very  short,  foot-worn,  grass  that 
grows  in  Times  Square  and  Fifth  Avenue 
that  this  not  entirely  royal  crown  of  the 
presidency  of  the  motion  picture  company, 
RKO,  had  at  least  twice  been  suggested, 
oh,  so  delicately,  suggested  to  Mr.  Ayles- 
worth. Also  that  he  was  otherwise  happy, 
doing  rather  pleasantly,  thank  you,  etc., 
and  softly  responded  that  he  was  perhaps 
not  aflame  with  ambitions  on  Broadway 
and  in  movieland. 

Some  two  or  three  months  ago  Mr.  Sar- 
noff got  interested  in  a  number  of  matters 
and  set  a  considerable  amount  of  high- 
powered  machinery  of  investigation  to 
work  looking  into  the  picture  situation, 
the  personnel  situation,  and  incidentally 
and  ornamentally,  the  vaudeville  situation. 
The  reports  began  to  shower  on  his  desk 
over  in  Lexington  Avenue  like  the  big  fat 
snowflakes  of  the  surprise  storms  of  April. 
Possibly  up  to  that  time  he  had  thought 
the  stories  he  had  heard  of  that  strange 
region  called  movieland  were  the  gentle 
fictions  of  fireside  entertainers. 

In  any  event,  there  came  a  day  when 
Mr.  Aylesworth  again  got  an  invitation 
to  take  the  presidency  of  RKO.  Two  times 


April    3  0,     19  3  2 


MOTION    PICTURE  HERALD 


BACKGROUND  OF  WIDE  EXPERIENCE 


(Continued  from  preceding  page) 

may  be  a  politeness,  but  the  third  is  dif- 
ferent. The  big  vacuum  industry  was  be- 
ginning to  get  firm.  And,  of  course,  a 
suave,  genteel  and  able  executive  never 
makes  mistakes  in  a  situation  like  that. 
Mr.  Aylesworth  became,  almost  immedi- 
ately, president  of  RKO. 

What  Aylesworth  will  do  about  it  all  is 
likely  to  be  conditioned  a  deal  by  the 
breaks  of  the  business  from  here  on,  as 
conditioned  by  the  points  of  view  and  the 
background  of  experience  which  he  has 
brought  to  the  job,  which  are  considerable, 
various  and  occasionally  ornate. 

Aylesworth  is  personally  exciting.  He 
brings  color,  a  grin  and  the  merry  out- 
look' of  a  young  man  bound  for  some- 
where, into  the  business.  He  is  among 
the  relatively  few  persons,  including  the 
Cherry  Sisters,  of  vaudeville  fame,  born 
in  Cedar  Rapids  in  Iowa.  As  soon  as  they 
realized  it,  when  he  was  about  nine  years 
old,  his  parents  removed  to  Colorado.  He 
grew  up  into  the  college  habit  for  a  while 
and  took  an  LL.B.  at  the  University  of 
Denver  in  1908,  attended  the  Colorado 
Agricultural  College,  and  had  a  fling  vari- 
ously at  the  University  of  Colorado,  the 
University  of  Wisconsin  and  at  Columbia 
in  New  York.  He  practiced  law  at  the  out- 


Trained  Study  of 
Story  Material  Is 
Wanger  Demand 


Selection  of  all  story  material  for  Colum- 
bia will  continue  to  be  the  particular  charge 
of  Walter  Wanger,  who  personally  will  read 
as  much  of  the  available  material  as  possible 
before  passing  upon  it.  The  company's  plan 
is  to  obtain  as  much  original  and  novel  ma- 
terial as  possible,  and  in  order  to  accom- 
plish this  will  rely  less  upon  readers  and 
story  department  personnel  and  more  upon 
a  trained  executive  bent  on  discovering 
hitherto  untouched  production  material  hav- 
ing revolutionary  casting  possibilities. 

Wanger,  who  returned  to  the  Coast  this 
week  after  a  brief  visit  to  the  home  office, 
said  that  his  personal  attention  to  the  com- 
pany's story  material  would  be  given  in  the 
hope  of  obtaining  for  production  the  cor- 
rect type  of  new  material  in  demand  by 
audiences.  This  material,  he  says,  involves 
departures  from  accepted  casting  and  pro- 
duction values  which  have  come  to  be  re- 
garded as  standard,  in  addition  to  requiring 
entirely  new  story  substance  and  character- 
istics. 

"During  the  coming  production  season," 
Wanger  said,  "producers  will  make  pictures 
based  on  story  material  they  never  dared 
to  use  before.    I  do  not  mean  that  it  will 


post  of  Fort  Collins,  Colorado,  up  to  1914 
and  was  chairman  of  the  Colorado  Public 
Utilities  Commission  from  1914  to  1918. 
He  was  only  28  when  he  got  that  job,  but 
he  had  background.  His  father  was  a 
minister,  and  from  his  father  he  learned 
the  value  of  tact,  and  maybe  dogma.  He 
tells  his  story  or  carries  a  long  argument 
with  a  rare  sense  of  continuity,  which  no 
series  of  telephone  calls  can  break.  He  is 
scarred  with  no  traces  of  the  courtroom, 
but  his  facts  are  soldered  together,  the 
way  a  lawyer  marshals  them  to  prove 
something  and  get  somewhere. 

Somewhere  back  in  college  days  he 
gave  evidence  of  a  gift  for  public  rela- 
tions. He  was  an  organizer  of  clubs  and 
fraternities  and  movements.  Of  course  he 
had  to  be  a  politician  to  become  the  head 
of  the  Colorado  Public  Utilities  Commis- 
sion. 

From  the  commission  post  he  went  to 
an  executive  position  with  the  Utah  Light 
&  Power  Company  in  1918  and  in  1919 
became  the  managing  director  of  the  Na- 
tional Electric  Light  Association,  which 
gave  him  direct  contact  with  the  big  elec- 
trical interests  and  their  subsequent  ac- 
tivities and  problems  in  the  vacuum  can- 
ning industry.  Personality  and  perform- 
ance in  that  connection  won  for  him  the 
presidency  of  the  National  Broadcasting 


be  sensational,  nor  that  all  of  it  will  be 
original  writing,  but  I  do  mean  that  it  will 
be  novel  from  the  standpoint  of  past  ideas 
of  production.  It  involves  novelty  in  respect 
to  casting  as  well  as  story  novelty,  and  it 
means  increased  production  budgets  for  its 
realization.  Columbia,  in  consequence,  will 
increase  its  production  budget  25  per  cent 
on  every  picture." 

Wanger  said  that  casting  innovations 
would  very  likely  include  more  stars  and 
"name"  players  in  forthcoming  productions 
than  casting  customs  have  prescribed  in  the 
past. 

"The  public  has  tired  of  the  conventional 
feature  plots  and  the  customary  casting  de- 
vices," he  said.  "Obviously,  this  indicates 
a  market  that  is  crying  for  new  ideas,  ideas 
which  can  be  supplied  only  by  entirely  new 
plots  and  new  casting  methods." 

Wanger  indicated  that  Columbia  would 
seek  some  outstanding  starring  material 
during  the  season  in  order  to  fulfill  its 
"novelty"  program. 

"Do  you  plan  any  innovations  in  methods 
of  selecting  story  material  as  a  result  of 
your  decision  to  search  for  'novelty'  ?"  was 
asked. 

"Yes,"  was  the  reply.  "We  intend  to  read 
it  before  putting  it  into  production." 

Listed  in  new  Columbia  story  material 
are  the  following:  "Brief  Moment,"  stage 
play  by  S.  N.  Behrman;  "Bitter  Tea  of 
General  Yen,"  novel  by  Grace  Zaring 
Stone ;  Anthony  Abbott  Murder  Series 
(three  stories)  ;  "War  Correspondent," 
story  by  Ray  Schrock,  and  "Destroyer," 
story  by  Harry  Hervey. 


Company  when  it  took  over  the  air  in 
1926. 

Mr.  Aylesworth  lives  near  his  Fifth  Ave- 
nue office  and  has  put  endless  hours  into 
broadcasting  activities  and  his  tireless 
round  of  contacts.  He  is  a  member  of  half 
a  dozen  clubs  and  is  on  the  directorate 
of  that  many  corporations. 

In  New  York  and  rather  well  across  the 
country  he  knows  all  the  Who  which  are 
Who.  He  is  the  pleasant  well  poised  per- 
son who  puts  all  of  the  Whos  on  the  air 
to  tell  their  version  of  Why  and  keeps 
NBC  charmingly  neutral  all  the  while.  He 
is  in  effect  the  publisher  of  the  magazine 
with  the  greatest  circulation  in  the  his- 
tory of  the  world,  the  "magazine  of  the 
air"  on  the  NBC  network.  He  has  notions 
about  the  mob,  fne  masses,  fhe  man-fn- 
the-street  and  presently  he  will  be  having 
them  about  the  man-at-the-box-office,  who 
is  likely  just  that  same  fellow. 

Radio  broadcasting  has  no  censorship, 
no  restrictive  legislation,  no  announced 
code — in  recorded  terms,  but  they  are  all 
there  and  they  are  Aylesworth.  He  has 
a  notion  that  great  publications  are  one- 
man  jobs — citing  Lorimer,  Ochs,  Hearst, 
etc.  He  looks  on  NBC  as  a  publication 
and  it  would  not  be  a  surprise  to  find  that 
he  will  look  at  RKO  in  the  same  light. 
That  will  be  notice  to  the  contributors. 

Circuit  Pooling  Is 
Advisable,  May  Be 
Expanded:  Franklin 

That  pooling  of  theatres  in  certain  cities 
and  localities  by  major  circuits,  such  as  has 
been  undertaken  at  Memphis  by  RKO, 
Loew's,  and  Publix  and  Warners,  as  a  test, 
is  advisable  and  may  be  furthered,  is  the 
opinion  of  Harold  B.  Franklin,  president  of 
RKO  theatre  subsidiaries. 

"The  circuit  theatre  pooling  plan,"  said 
Franklin,  "has  numerous  possibilities  in 
many  situations,  but  it  must  be  determined 
entirely  by  local  conditions.  New  York,  for 
instance,  has  no  need  for  a  pooling  arrange- 
ment." 

Franklin  said  that  the  circuit  pooling  plan 
is  still  in  a  theoretical  stage,  and  that  RKO 
is  experimenting  with  it  nowhere  but  in 
Memphis,  where  it  has  entered  into  a  pool- 
ing arrangement  with  Loew's.  He  denied 
that  he  had  participated,  with  other  circuit 
executives,  in  conferences  on  theatre  pooling 
plans  in  New  Y7ork,  as  reported. 

Wafilms  Moves  Plant 

Wafilm,  Inc.,  has  moved  its  plant  to  700 
Vernon  Avenue,  Long  Island  City,  New 
York.  The  added  space  will  enable  it  to 
have  more  room  for  its  raw  stock  business 
and  permit  it  to  engage  in  film  storage. 


12 


MOTION    PICTURE  HERALD 


April    3  0,    19  3  2 


FLINN,  LALLY  CLEARED         Webb  Elevated  to 

Pathe  Presidency 
BY  COURT  OF  APPEALS      As  Control  Shifts 


Decision  Closes  Case,  Quash- 
ing Manslaughter  Indictments 
That  Followed  Pathe  Sound 
Studio   Fire  in  1929 

The  New  York  State  court  of  appeals 
at  Albany  this  week  cleared  John  C.  Flinn 
and  Henry  F.  Lally,  former  Pathe  execu- 
tives, of  manslaughter  charges  growing  out 
of  the  Pathe  Sound  Studio  fire  of  Decem- 
ber, 1929,  in  which  the  lives  of  four  danc- 
ing girls  and  six  men  were  lost. 

The  court  of  appeals,  highest  tribunal  of 
the  state,  reversed  the  appellate  division  and 
sustained  a  writ  of  habeas  corpus,  brought 
by  Nathan  Burkan  and  Henry  F.  Finkel- 
stein,  attorneys  for  the  defendants.  By  its' 
action,  the  high  court  quashed  indictments 
for  manslaughter  voted  against  the  two 
film  men  by  a  New  York  grand  jury,  early 
in  1931,  and  brought  the  case  to  a  close. 

Cites  Double  Jeopardy 

Flinn  and  Lally  were  arrested  and  charged 
with  homicide  following  the  disastrous  fire 
in  the  Pathe  studio  at  134th  street  and 
Park  avenue,  New  York.  An  extraordinary 
grand  jury,  investigating  political  condi- 
tions under  the  Tammany  regime  in  New 
York,  took  over  the  case,  after  which  the 
homicide  charge  was  dismissed  in  criminal 
court,  but  it  was  kept  alive  by  the  grand 
jury's  investigation.  As  a  result,  Flinn  and 
Lally  were  indicted  for  manslaughter  in 
the  second  degree ;  only  on  the  occasion  of 
their  facing  criminal  charges  for  the  second 
time,  they  were  accused  of  killing  the  Misses 
Porter  and  Burford,  two  of  the  fire  victims, 
instead  of  Norene  Byrne  and  Ruth  Sparks, 
the  victims  named  in  connection  with  the 
first  indictments. 

In  reversing  the  lower  court's  decision 
this  week,  the  court  of  appeals  applied  the 
constitutional  safeguard  against  double 
jeopardy,  holding  that  since  all  deaths  oc- 
curred under  the  same  circumstances,  at 
the  same  time  and  at  the  same  place,  the 
film  men  could  not  first  be  indicted  for  one 
death  and  then  for  another. 

At  the  time  of  the  Pathe  disaster,  Flinn 
was  a  vice-president  of  Pathe  Exchange, 
Inc.,  in  charge  of  comedy  production.  His 
particular  duties  were  to  find  stories  and 
casts.  He  had  no  association  with  Pathe 
Sound  Studio,  Inc.,  the  Pathe  Exchange 
subsidiary  which  operated  the  studio  at 
which  the  fire  occurred.  At  that  particular 
time  the  studio  was  under  engagement  to 
Harry  Delmar  for  production  of  an  inde- 
pendent picture.  Origin  of  the  fire  was 
never  determined. 

Political  Regime  Was  Under  Fire 

At  the  time,  the  New  York  City  political 
administration  was  under  fire  and  a  sugges- 
tion that  there  had  been  connivance  between 
someone  who  was  supposed  to  represent 
Pathe,  in  the  matter  of  a  sprinkler  system 
at  the  studio,  and  the  Board  of  Standards 
and  Appeals  in  New  York,  brought  the  case 
into  the  center  of  the  political  jousting  by 
making  it  the  basis  of  an  attack  on  the 


Board  of  Standards  and  Appeals.  The 
chairman  of  the  board,  William  E.  Walsh, 
was  forced  to  resign  under  the  fire  of  the 
political  attack,  though  subsequently  he  was 
cleared  of  all  charges  in  open  court. 

The  entire  crop  of  New  York  City  politi- 
cal scandals,  involving  magistrates,  police 
graft  charges,  frame-ups  and  the  whole  city 
administration  headed  by  Mayor  Walker,  is 
said  to  have  had  its  origin  in  the  Pathe  fire 
inquiry. 

Flinn  is  now  with  the  Collier-Flinn 
artists'  agency  at  Hollywood. 


Kansas  City  Owners  Seeking 
Charter  as  an  Association 

The  Independent  Theatre  Owners  of 
Greater  Kansas  City  have  applied  to  the 
circuit  court  there  for  a  decree  of  incorpora- 
tion. Judge  A.  Stanford  Lyon  appointed 
Fred  Whitten,  attorney,  to  investigate  the 
application  and  submit  recommendations. 

The  officers  listed  are  Jay  Means,  presi- 
dent ;  W.  D.  Fulton,  vice-president ;  Mrs. 
A.  Baier  of  the  Lindbergh  Theatre,  secre- 
tary, and  J.  L.  Johnson,  of  the  Aladdin 
Theatre,  treasurer.  The  organization  was 
formed  last  fall  during  the  trouble  with  the 
operators'  union.  Practically  all  suburban 
independants  have  joined  the  organization, 
which  has  a  membership  of  35. 

Inventors  Pay  Tribute  to 

Memory  of  Eastman,  Edison 

The  National  Inventors'  Congress,  in  ses- 
sion this  week  in  San  Francisco,  paid  trib- 
ute to  the  memories  of  Thomas  A.  Edison 
and  George  Eastman  in  a  memorial  service. 

Baldwin  Vale,  president  of  the  Patent  Law 
Association,  said :  "Eastman  went  into  the 
sunlight  and  etched  the  beauties  of  the 
shadows  and  recorded  them  where  all  might 
see.  Edison  went  into  the  shadows  and 
brougth  forth  light." 

Failure  of  Unanimity  Keeps 
Double  Billing  in  Cleveland 

Efforts  to  stop  the  practice  of  double  fea- 
turing in  subsequent  run  situations  in  Cleve- 
land have  failed  because  of  lack  of  unanim- 
ity in  the  plan. 

M.  B.  Horwitz,  ardent  advocate  of  the 
single  feature,  and  general  manager  of  the 
Washington  circuit,  said  in  commenting  on 
the  situation  that  only  if  every  subsequent 
run  in  the  city  agreed  on  the  policy  could 
single  features  become  an  established  fact. 


$1,584,256  Equals  1931  Net 
Of  Balaban  &  Katz,  Chicago 

Balaban  &  Katz  and  subsidiaries,  of  Chi- 
cago, reports  net  of  $1,584,256  for  the  year 
ended  December  26,  1931.  This  equals,  after 
interest,  depreciation,  amortization  and  fed- 
eral tax  provision,  $5.25  per  share  on  264,- 
206  shares  of  common. 

The  earnings  for  the  year  compare  with 
a  1930  net  of  $2,289,263,  or  $7.91  per  share 
on  the  common  stock. 


The  annual  meeting  of  stockholders  of 
Pathe  Exchange,  Inc.,  held  on  Tuesday  in 
New  York,  marked  the  elevation  of  Stuart 
W.  Webb  from  the  post  of  senior  vice  presi- 
dent, to  president,  the  election  of  direc- 
tors and  the  passing  of  control  of  the  cor- 
poration from  the  so-called  J.  P.  Kennedy 
group  to  a  new  group  of  preferred  stock- 
holders headed  by  Webb. 

A.  B.  Poole  was  re-elected  treasurer  and 
elected  vice-president  at  the  meeting  of 
directors  which  followed  the  stockholders' 
session.  Norman  Bauer  resigned  as  secre- 
tary and  assistant  treasurer  and  in  his  place 
J.  C.  Walsh  was  elected.  E.  U.  Keough  was 
named  assistant  secretary. 

The  preferred  group  secured  a  stronger 
hold  in  Pathe  management  under  terms  of 
the  corporate  structure,  which  gives  them 
the  right  to  elect  eight  of  the  15  directors 
provided  eight  dividends  are  passed.  With 
Charles  A.  Stone  and  Theodore  C.  Streiber, 
Webb  recently  formed  a  voting  trust  of 
the  preferred.  Other  new  directors  are : 
C.  J.  Scollard,  Wallace  Graves,  Andrew 
McKean,  George  Montgomery,  Jr.,  and 
Artjhur  Sewell.  Old  directors  renamed 
were :  George  Armsby  of  Transamerica, 
Carl  Panthon  of  Chase  National,  Paul  C. 
Fuller,  Arthur  B.  Poole,  Huntington  Shel- 
don, Lester  D.  Burton,  Charles  A.  Stone 
and  Webb. 

Pathe  Exchange  is  trying  to  get  labora- 
tories to  use  DuPont  Pathe  film  raw  stock 
to  bolster  returns  from  its  49  per  cent  inter- 
est in  that  company,  which  represents  the 
best  possibility  for  the  company  to  show  a 
profit  in  1932,  Webb  told  the  stockholders. 
Pathe  received  $195,000  as  its  share  from 
DuPont  Pathe  in  1931,  he  said,  adding  that 
it  is  difficult  to  forecast  with  any  degree  of 
accuracy  prospective  earnings  for  1932.  He 
said  the  firm  still  is  receiving  income  on 
Pathe  films  released  by  RKO. 


Shubert  Firm  To  Continue 

In  Operation  for  Summer 

Federal  Judge  Francis  G.  Caffey,  in  New 
York,  has  granted  an  application  for  the 
continuation  of  the  Shubert  theatres  during 
the  summer,  submitted  by  Lee  Shubert  and 
the  Irving  Trust  Company,  receivers.  An 
allowance  of  $25,000  for  counsel  fees  and 
$12,500  for  the  Trust  Company  was  granted. 
Shubert  refused  any  compensation  for  his 
services. 

The  plan  submitted  calls  for  abandonment 
of  non-theatrical  properties  which  cannot 
be  carried  through  the  summer  months  on 
their  own  earnings.  It  is  planned  to  retain 
five  leased  theatres  in  New  York. 


Academy  Meeting  May  2 

The  meeting  of  the  Academy  of  Motion 
Picture  Arts  and  Sciences,  scheduled  for 
this  week  in  Hollywood,  at  which  Sidney 
Kent,  Fox  president;  M.  A.  Lightman. 
MPTOA  president,  and  Conrad  Nagel 
will  speak,  has  been  postponed  until  May  2. 


April    3  0,    19  3  2  MOTION    PICTURE  HERALD 


13 


THE  EXHIBITOR  HOLDS  THE  BAG,  BUT- 


Among  the  large  national  membership  of 
the  Order  of  Amalgamated  Bag  Holders,  it 
is  difficult  to  select,  between  the  movie  critic 
and  the  movie  exhiibtor,  the  Grand  Exalted 
Holder  of  the  Bag.  Both  are  mugs.  I 
know,  for  I  am  both.  Probably  the  only 
female  critic-exhibitor  in  the  country. 

The  critic  is  a  mug.  It  is  a  plausible 
necessity  that  he  should  be  one.  Should 
the  art-conscious  reactions  of  any  single 
idealist  be  given  unrestricted  power  to 
jeopardize  any  $500,000  production  invest- 
ment? A  hundred  million  starving  stock- 
holders raise  their  voices  in  the  answer, 
"Nuts !"  So  the  Big  Shots  lay  down  their 
restrictions. 

These  have  been  so  shrewdly  devised  and 
so  artfully  veiled,  they  are  worthy  of  ad- 
miration. The  movies  have  their  capacious 
sleeves  simply  loaded  with  aces  to  call  the 
hand  of  any  reviewer  who  annoys  them. 

The  "personal  contact"  stunt  is  a  mere 
preliminary.  Having  subjected  the  reviewer 
to  the  hypnotic  flutterings  of  the  stars'  false 
lashes,  the  cheery  comradeship  of  the  press 
agents,  having  tossed  him  into  the  gaudy 
society  of  the  world  famous,  the  movies  have 
not  played  their  last  trump. 

Should  he  have  proven  himself  immune  to 
all  this  magic,  should  he  still  persist  in  tak- 
ing himself  seriously  as  a  critic,  there  re- 
mains his  own  business  office  to  cudgel  him 
into  line  as  another  pro-producer  agent  for 
the  box  office  good.  And  finally — the  movies 
can  take  an  ad  and  make  a  mug  of  him  right 
in  his  own  paper. 

The  boys  and  girls  who  see  movies  for 
the  metropolitan  press  fully  recognize  the 
nebulous  quality  of  their  critical  integrity. 
Or  most  of  them  do.  You  hear  them  use 
the  word  "reviewer"  more  frequently  than 
the  word  "critic"  in  describing  their  jobs. 

"Kindred  Slaves" 

And  how  odd  it  is  that,  though  they  are 
kindred  slaves  to  the  producing  industry, 
there  should  exist  so  little  sympathy  and 
warmth  between  critic  and  exhibitor  ! 

Why,  my  own  heart  bleeds  for  the  ex- 
hibitor. I  can't  sit  in  a  de  luxe  Broadway 
theatre  without  listening  for  hums,  watching 
for  change-over  cues,  frowzy  apertures,  out 
of  frame  pictures.  And  a  bad  picture  tor- 
tures me  with  pity,  for  I  know  it  had  to  be 
played.  The  poor,  little  exhibitor,  going 
down  for  the  third  time  in  his  particular  lit- 
tle pool  of  red  ink,  cannot  even  raise  his 
timorous  voice  to  inquire  why  it  ever  was 
made. 

The  exhibitor  dare  not  inquire.  But  who 
could  answer  him  did  he  dare  ?  Who  is  mak- 
ing the  pictures?  The  public  is  in  the  pic- 
ture business.  The  bankers  are  in  it.  The 
churches.  The  reformers.  The  mothers' 
clubs.  The  press.  The  artists.  The  busi- 
nessmen. The  poor  showmen,  who  started 
the  whole  fabulous  business,  simply  haven't 
a  look-in. 

So  the  exhibitor  holds  the  bag.  He  gets, 
during  his  season,  a  few  box  office  pictures 


The  Industry  Must  Sell  Old  Man 
Public  a  Pretty  Good  Show,  Says 
Noted  Reviewer  and  Exhibitor 

By  BLAND  JOHANESON 


BLAND  JOHANESON 
motion  picture  reviewer  of  The 
New  York  Daily  Mirror  and  ex- 
hibitor, Music  Hall,  Clinton,  N.  J. 


which  are  awful  art,  a  few  artistic  pictures 
which  are  awful  box  office,  and  a  carload  of 
compromises  between  the  two.  The  com- 
promises are  acutely  painful. 

Not  long  ago,  waiting  while  Tony  shook 
up  another  sidecar,  I  heard  a  really  top 
reviewer  comment  on  a  production :  "The 
motivation  was  very  weak  !" 

Motivation  !  Hell !  What  the  exhibitor 
wants  to  know  is  "how  many  people  got 
killed."  Imagine  such  a  line  in  ad  copy : 
"The  motives  will  knock  you  out  of  your 
seats  !"  Even  if  they  did,  the  picture  would 
still  be  "a  critics'  picture" — the  exhibitor 
could  read  the  rave  notices  to  the  sheriff 
as  he  unbolted  the  fixtures. 

Booking  pictures  for  a  small  village,  heart 
of  a  farming  area,  has  taught  me  more  about 
them  than  five  years  of  reviewing.  There 
is  not  a  daily  paper  in  the  county,  no  theatri- 
cal section,  no  critics,  no  press  agents.  Each 
picture  clicks  or  flops  on  its  own  value  as 
entertainment. 

An  exhibitor  can  make  his  house  comfort- 
able, choose  pretty  ushers,  garnish  his  lobby, 
get  the  right  boys  drunk  and  vote  dry  with 
the  right  women.  He  can  pull  every  trick  in 
every  manual.  But,  finally,  what  is  on  his 
screen  is  what  he  has  to  sell.  And  I  don't 
mean  the  beads. 

And  watching  a  screen  can  be  pretty 
tedious  unless  there's  something  doing  on  it. 
If  the  motive  for  what's  doing  isn't  quite 
sound,  is  that  important  ?  When  what's 
doing  is  exciting? 
Two  women  politely  arguing  over  the  af- 


fections of  the  hero  isn't  movie.  One  shoot- 
ing the  other,  or  shooting  the  hero,  is.  It 
seems  to  be  as  simple  as  that. 

Why  show  airplane  rides,  if  the  plane 
doesn't  crack  up? 

Why  photograph  boats,  if  they  aren't  go- 
ing to  be  wrecked  ? 

Why  animals,  if  they  aren't  going  to 
stampede  ? 

Why  regenerate  the  heroine  under  her 
own  steam?  Let  her  be  pummeled,  injured, 
or  terrified  into  the  reformation. 

Let  the  sex  be  sexy,  involving  just  enough 
suffering  to  .be  a  lesson  to  you. 

Let  the  sweetness  be  bona  fide  Cinderella, 
tantalizing,  absurd. 

Let  the  laughs  generate  below  the  beltline. 

Then  exhiibtors  wouldn't  be  bothered  with 
"critics'  pictures,"  and  everybody  would 
have  a  first  rate  time. 

Censorship  a  Hobble 

Because  censorship  hobbles  the  entertain- 
ment business,  because  it  always  will  be 
politic  to  play  the  uplift  game,  the  movement 
for  worthiness  and  artiness  will  go  on. 
There  can  be  pictures  so  sound  in  motiva- 
tion, so  inspiring  in  message,  so  Classy,  in 
short,  that  Progress  humbly  can  be  served. 
But  why  can't  the  producers  make  them  with 
glass' shots,  consign  them  to  the  art  theatres, 
write  off  the  cost  to  lobbying,  forget  the 
inevitable  "tea  to  the  press"  their  advent 
entails  ;  and  go  right  on  making  movies  ? 

Why,  with  an  overture  of  Rachmaninoff's 
Prelude  in  C  Sharp  Minor  even  the  most  in- 
sistent uplifters  would  know  the  movies 
were  giving  them  Art ! 

The  idea  isn't  feasible.  But  isn't  it  sweet? 
How  is  an  exhibitor  to  train  for  his  final 
days  in  the  funny  house,  if  he  doesn't  solace 
himself  with  charming,  unfeasible  ideas  ? 

It  is  the  exhibitor  who  still  holds  the  bag, 
from  chain  to  the  midget  who  runs  a  Satur- 
day night  show  in  the  cider  mill.  He  may 
as  well  walk  into  Film  Center  with  his  chin 
out.  That's  where  he's  going  to  take  it. 
Though  he  be  accompanied  by  a  whole  min- 
ion of  professional  lamenters,  the  movies 
will  show  him  all  the  touching  mercy  which 
distinguishes  a  sellers'  market. 

Must  Sell  Pretty  Good  Show 

The  movies  can  control  the  critics  and 
maneuver  the  exhibitors.  They  can  outsmart 
the  press,  the  politicians  and  the  patriots. 
They  can  agitate  the  hysterical  jealousy 
which  keeps  exhibitors  disorganized  and 
eternally  impotent.  They  can  do  what  they 
will,  but  one  thing.  They  can  no  longer 
cajole  old  man  Public  out  of  his  quarter. 
They  have  to  sell  him  a  pretty  good  show. 

It  is  the  exhibitor  who  keeps  the  store 
open.  He  is  a  mug,  but  he  is  the  Movies' 
own  mug,  of  no  use  whatsoever  as  a  dead 
mug.  He  must  be  kept  alive  until  it  is  again 
profitable  to  take  his  theatre  away  from  him. 
His  own  cashier  can  pity  him.  She  was 
born  with  a  sideline. 


14 


MOTION    PICTURE  HERALD 


April    30,  1932 


ALLIED  LAUNCHES  NEW  CAMPAIGN 
TO  AMEND  COPYRIGHT  MEASURE 


Cole  Cites  Letter  from  Woman 
Exhibitor  in  Oklahoma  Pro- 
testing $400  Settlement 
With  Bureau  for  Holdovers 

Citing  the  instance  of  an  Oklahoma  wo- 
man exhibitor  who  charges  that  she  was 
placed  in  financial  stress  and  is  threatened 
with  the  loss  of  her  theatre  property  be- 
cause of  a  $400  cash  settlement  imposed  one 
year  ago  by  the  Copyright  Protection  Bu- 
reau for  holding  over  pictures,  Allied  States 
Association  is  making  a  national  effort  to 
bring  the  case  to  the  attention  of  legisla- 
tors in  its  campaign  to  obtain  amendment 
of  the  existing  copyright  statutes.  The 
Conyright  Protection  Bureau  made  a  gen- 
eral denial  of  the  basic  circumstances  sur- 
rounding the  case.  Mrs.  W.  T.  Brooks, 
the  woman  exhibitor  who  authors  the  com- 
plaint against  the  Bureau,  operates  a  thea- 
tre at  Broken  Arrow,  Okla.  Several  weeks 
ago,  she  addressed  a  letter  to  Colonel  H.  A. 
Cole,  general  manager  of  Allied  Theatre 
Owners  of  Texas,  in  which  she  set  forth 
the  history  of  her  infringement  case  and 
its  settlement  and  requested  Cole  to  make 
an  effort  to  obtain  a  refund  of  part  of  the 
settlement  for  her  because  she  "feared  the 
loss  of  her  show."  Cole  had  reproductions 
of  Mrs.  Brooks'  letter  made  and  forwarded 
them  to  Texas  representatives  at  Washing- 
ton, accompanied  by  a  letter  urging  support 
of  the  copyright  amendments  being  sought 
by  Allied.  Additional  copies  of  the  woman 
exhibitor's  letter  were  supplied  other  Al- 
lied units  nationally  and  are  being  forward- 
ed by  them  to  the  representatives  of  their 
states  at  Washington.  Cole,  however,  ac- 
cording to  the  Copyright  Protection  Bureau, 
made  no  attempt  to  bring  the  woman's  case 
to  its  attention  for  investigation  of  her 
charges,  or  in  an  effort  to  obtain  the  relief 
sought  by  her. 

Woman  Exhibitor's  Letter 

Mrs.  Brooks'  letter  to  Cole  says  in  part: 
"In  April,  1931,  I  was  called  to  Oklahoma 
City  by  a  Mr.  Liebler,  a  man  representing  him- 
self as  a  Copyright  representative.  I  had  used, 
I  think  it  was  eight  .  .  .  comedies,  three  days, 
when  my  contract  called  for  use  of  two  days. 
When  I  bought  the  comedies  from  ...  I  said, 
'Suppose  I  want  to  use  some  of  these  come- 
dies three  days,  what  about  it  ?'  He  said,  'Go 
ahead,  and  it  will  be  O.  K.'  After  business  be- 
came so  poor  I  used  my  programs  three  days 
instead  of  two  (and  had  my  features  bought 
for  two  or  three  days).  .  .  .  Exchange  never 
said  a  word  to  the  contrary,  never  said  I  had 
made  any  trouble,  or  caused  a  miss-out  with 
any  other  exhibitor.  In  fact,  they  never  asked 
me  a  word  about  holding  the  comedies  the 
three  days.  When  Mr.  Liebler  called  me  to 
Oklahoma  City  I  had  no  idea  what  he  wanted. 
I  did  not  know  that  I  had  violated  a  Copyright 
law.  He  fined  me  $400  and  said  if  I  didn't 
arrange  to  pay  it  he  would  start  suit  against 
me  at  once.  He  simply  scared  me  into  agree- 
ing to  pay  him  the  $400.  I  told  him  I  was  an 
old  woman,  didn't  have  any  money  as  I  had 
been  losing  pretty  heavily  on  account  of  the 
depression,  and  that  my  husband  was  an  inva- 
lid, not  having  done  a  day's  work  in  two  years. 
I  came  home  and  gave  a  mortgage  on  my  show 


McGOLDRICK  SERVICE 
IMPORTANT:  GRISWOLD 

Rita  C.  McGoldrick's  departments  in 
Motion  Picture  Herald — "Sc/jooI 
and  Screen,"  "The  junior  Show," 
"Selections"  and  "Yotir  Public" — repre- 
sent a  work  which  is  "highly  import- 
ant to  the  industry  and  should  be 
recognized  as  such,"  says  Glenn  Gris- 
wold,  vice-president  of  Fox  Film  Cor- 
poration. 

"I  have  a  genuine  interest  in  what 
you  are  doing  and  would  appreciate  it 
if  it  were  convenient  for  you  to  send 
me  copies  of  your  radio  broadcast  and 
any  other  information  having  to  do 
with  your  work,"  Mr.  GriswoU  wrote 
Mrs.  McGoidrick.  "Motion  picticre 
companies  must  meet  the  challenge  of 
public  opinion;  first,  producing  the 
sort  of  pictures  the  public  wants  with- 
out fooling  itself  with  Broadway  no- 
tions, and  second,  by  letting  the  public 
know  that  the  right  sort  of  pictures  are 
being  produced.  The  work  you  are  do- 
ing is  highly  important  to  the  industry 
and  should  be  recognized  as  such." 


for  the  money  to  pay  this  fine.  I  have  not  been 
able  to  pay  one  dollar  of  this  money  back.  Do 
you  think  there  would  be  any  chance  of  getting 
this  money  back,  or  even  part  of  it?  I  am  afraid 
I  will  lose  my  show,  because  I  have  very  poor 
health  myself,  and  am  not  able  to  run  the  show 
and  make  it  pay.  Is  there  anything  you  could 
do  to  help  me?  I  did  not  do  this  trying  to  beat 
the  company,  but  because  the  salesman  told 
me  I  could  do  it.  I  certainly  will  appreciate 
any  thing  you  would  do,  or  any  suggestion  to 
help  me  get  at  least  part  of  the  amount  back." 

Cole's  Letter  to  Senator  Hill 

Copies  of  this  letter  were  supplied  Allied 
units  and  a  copy  was  sent  Senator  Samuel 
B.  Hill,  of  Texas,  by  Cole  with  the  follow- 
ing letter : 
"My  dear  Senator : 

"Never  before  has  my  indignation  and  pity 
been  so  aroused  as  by  this  letter  enclosed ! 

"A  60-year-old  woman  with  an  invalid  hus- 
band, a  small-town  exhibitor  for  years,  faces 
the  loss  of  her  little  business — and  destitution — 
through  a  comparatively  innocent  infringement 
of  the  Federal  Copyright  Law,  and  the  advan- 
tage taken  of  it  by  a  damnable,  heartless  or- 
ganization of  Film  Distributors,  known  as  the 
'Copyright  Protection  Bureau,'  run  by  the  Hays 
Office  in  New  York. 

"Cases  similar  to  this  have  happened  and 
are  happening  all  over  the  country.  The  Copy- 
right Law  must  be  amended  to  see  that  this 
cannot  happen  again. 

"Mr.  Abram  F.  Myers,  General  Counsel  for 
the  Allied  States  Association  of  Motion  Pic- 
ture Exhibitors,  has  proposed  an  amendment  to 
cure  this  legalized  blackmail.  We  will  gladly 
furnish  further  data  and  information,  or  you 
can  obtain  same  from  Mr.  Myers,  whose  office 
is  in  the  Union  Trust  Building.  (Signed) 
H.  A.  Cole." 

The   Copyright  Protection  Bureau  pro- 


Levin  Says  Bureau  Records 
Show  Case  Involved  24  In- 
fringements, Features  and 
Shorts;  Cole  Writes  Senator 

duced  records  and  correspondence  to  show 
that  complaints  of  this  kind,  when  shown 
by  investigation  to  have  merit,  were  granted 
relief  through  the  intercession  of  regional 
Allied  officers  in  the  past.  No  attempt  was 
made  in  this  instance,  according  to  the  Bu- 
reau, to  obtain  the  relief  sought  by  the 
woman  or  to  investigate  the  merits  of  her 
complaint. 

24  Infringements  Says  Levin 

The  Bureau's  records,  revealed  by  Jack 
rl.  Levin,  general  manager,  showed  tnat  the 
Brooks  case  involved  24  infringements, 
rather  than  the  eight  cited  in  the  exhibitor's 
letter,  and  that  feature  pictures,  as  well  as 
short  subjects,  were  also  involved  in  the 
holdover  charges.  The  infringements,  ac- 
cording to  the  Bureau,  were  determined  by 
two  investigations,  in  order  to  prove  con- 
sistency of  the  violations,  one  investigation 
having  been  made  in  February  and  a  second 
in  May,  1931,  with  holdovers  discovered  on 
both  occasions. 

The  $400  settlement  was  effected  in  June, 
1931,  rather  than  in  April,  and  on  the  basis 
of  the  24  violations  with  which  the  ex- 
hibitor was  charged,  approximated  only  a 
$17  penalty  for  each  infringement. 

Information  supplied  the  Bureau  by  an 
unnamed  resident  of  Broken  Arrow  holds 
that  Mrs.  Brooks'  credit  relations  with  a  lo- 
cal bank  are  excellent ;  and  that  she  meets 
her  obligations  promptly.  The  same  source 
reports  that  in  addition  to  being  the  owner 
of  her  theatre  building,  she  is  also  owner 
of  the  Brick  Business  Building,  in  the  town, 
and  that  her  husband,  a  former  postmaster, 
owns  their  home  in  his  name.  It  also  was 
revealed  that  Mrs.  Brooks  has  been  success- 
ful in  driving  opposition  from  the  town  on 
several  occasions  in  the  past,  and  that  she 
has  had  no  opposition  there  for  the  last  five 
years. 

"Obviously,  Allied  has  made  no  investi- 
gation of  the  merits  of  this  case,"  said  Le- 
vin. "It  has  merely  seized  upon  it,  regard- 
less, to  win  sympathy  for  the  amendments 
to  the  copyright  statutes  which  it  sponsors." 


Los  Angeles  Allied  Unit  To 
Offer  New  Protection  Draft 

The  Los  Angeles  Allied  organization  has 
prepared  a  draft  for  a  new  zoning  agree- 
ment, to  be  presented  to  distributors.  The 
national  association,  however,  has  declared 
against  zoning  agreements. 

The  proposed  changes  contain  a  provision 
seeking  to  ban  preview  showings  on  double 
bills.  It  also  provides  penalties  for  double 
bills,  two-for-one  admissions  and  gift  pre- 
miums. The  draft  also  would  ask  clearance 
of  seven  days  on  subsequent  runs  over  the 
schedules  of  1930-31. 


April    3  0,     19  3  2 


MOTION    PICTURE  HERALD 


15 


THE  CAMERA  CEPCCTS 


IN  STOCK.  (Below)  Ona  Mun- 
son,  screen  player,  who  has 
joined  the  National  Theatre 
Players  of  Washington,  D.  O, 
to  appear  in  a  season  of  stock, 
initially  in  "A  Church  Mouse." 


LLOYD  OFFICIAL.  Creed  A.  Neeper,  sales 
manager  of  the  Harold  Lloyd  Corporation, 
who  will  attend  Paramount  convention  in  May. 

NEW  ROXY  CHIEF.  (Below)  Harry  S.  Kosch, 
New  York  attorney,  elected  president  of  the 
Roxy  Theatres  Corp.,  now  independent  of  Fox. 


NAMED  SALES  MANAGER.  Eddie  Golden, 
well  known  film  executive,  who  has  been  ap- 
pointed general  sales  manager  of  Monogram. 

HOME  AGAIN.  (Below)  Richard  Barthelmess, 
First  National  star,  and  Mrs.  Barthelmess  as 
they  arrived  from  vacationing  in  the  Orient. 


16 


MOTION    PICTURE  HERALD 


April    3  0,    193  2 


IN  DEATH  VALLEY.  Making  motion  pictures  in 
the  arid  wastes  of  famous  Death  Valley.  Shown 
is  a  Universal  company  filming  seguences  for 
"The  Rider  of  Death  Valley,"  for  the  Tom  Mix 
series.  Lois  Wilson  and  Fred  Kohler  support. 


FILM  INDUSTRY  AT  WORLD'S  FAIR.  Plan  by  Holabird  &  Root, 
Chicago  architects,  for  the  motion  picture  industry's  exhibit  at  the 
Chicago  Century  of  Progress  Exposition.  A  $500,000  corporation 
has  been  formed,  and  the  exhibit  will  include  every  phase  of  the 
industry's  activities.  A  theatre  will  be  built  seating  1 0,000. 


WESTERN-RADIO  STAR.  And  also  a  Radio- 
Western  star.  Tom  Keene  (shown  shaking  hands 
with  Indian)  as  recent  guest  artist  in  "Cowboy 
Tom'-s  Roundup"  radio  act  featuring  Chief  Shuna- 
tona,  Doug  McTague  and  Cowboy  Tom.  Keene 
stars  in  RKO-Radio  Westerns. 


ACTRESS-NOVELIST.  Elissa  Landi,  whom  most  of  us  know  only 
as  one  of  the  screen's  more  prominent  players,  in  the  literary  work- 
shop of  her  home.  Miss  Landi  is  the  author  of  several  published 
novels,  a  new  one  having  just  recently  been  issued.  The  Fox  player 
is  shown  dialing  her  unique  radio,  which  is  incorporated  in  her 
writing  table. 


April    3  0,    19  3  2 


MOTION    PICTURE  HERALD 


17 


HONOR  GUESTS  AT  FILM  CLUB.  Jesse  L.  Lasky,  vice-president 
in  charge  of  production  of  Paramount  Publix,  with  two  of  the  world's 
most  famous  explorers,  Vilhjalmur  Stefansson  (left)  and  Sir  Hubert 
Wilkins,  at  a  luncheon  given  in  their  honor  Wednesday  at  the 
Motion  Picture  Club  in  New  York.    (Keystone-Underwood  photo) 


COMMISSIONED.  Joan  Bennett,  piloting  "fellow  officers"  of  the 
347  Field  Artillery  around  the  studio.  This  army  unit  recently  named 
her  honorary  colonel  of  the  regiment.  The  Fox  star  is  shown  with 
Lt.  Robert  Keerl,  Lt.  Ray  B.  Townsend  and  Maj.  Samuel  C.  Haver,  Jr. 
She  will  be  "commissioned"  at  a  dinner  April  30,  given  by  the 
regiment  in  her  honor  in  Los  Angeles. 


BRITAIN  BOUND.  George  Arliss,  Warner  Brothers 
star,  on  the  20th  Century  bound  for  New  York,  to 
sail  for  his  native  England  for  a  vacation.  He  will 
be  an  honor  guest  at  the  opening  in  London  of  his 
new  picture,  "A  Successful  Calamity." 


TESTING  NEW  LENS.  Operator  with  motion  pic- 
ture camera  equipped  with  Bell  &  Howell  "zoom" 
lens,  capable  of  following  a  moving  object  at  vari- 
ous ranges  without  moving  the  camera,  yet  retaining 
the  same  detail.  It  is  expected  to  have  effective 
application  in  newsreel  work. 


18 


MOTION    PICTURE  HERALD 


April    3  0,    19  3  2 


INTERNATIONAL  FILM  Walker  To  Handle 

_    Bk         „  ^       r-^      i  ,-r-v      Best  or  lalent  at 
FOUNDATION  FORMED      Paramount  Studi 


New  independent  Non-Profit 
Company  to  Produce  and 
Distribute  Educational  Films; 
Outgrowth  of  Fox  Enterprise 

The  International  Film  Foundation,  self- 
described  as  an  independent  non-profit 
organization  for  producing  and  distributing- 
educational  films,  was  announced  this  week 
from  its  offices  at  151  East  50th  street  in 
New  York. 

It  is  stated  that  the  organization  is  in  no 
way  controlled  by  or  affiliated  with  any 
motion  picture  producer.  It  is,  however, 
in  some  measure,  an  outgrowth  of  the  edu- 
cational film  department  of  the  Fox  Film 
Corporation,  an  activity  recently  discon- 
tinued coincident  with  the  withdrawal  of 
Harley  Clarke,  who  had  instituted  the  enter- 
prise. 

The  announcement  of  the  Film  Founda- 
tion is  made  simultaneous  with  the  prelimi- 
nary presentation  at  preview  showings  of 
"The  Cry  of  the  World,"  a  survey  of  the 
World  War's  aftermath  assembled  from  the 
talking  film  archives  of  Fox  Movietone 
News.  The  picture  is  to  go  into  general 
circulation  with  its  earnings  to  be  devoted 
to  the  further  activities  and  production  of 
the  Foundation. 

Dr.  Wallace  W.  Atwood,  president  of 
Clark  University,  is  the  newly  elected  presi- 
dent of  the  Foundation.  He  was  also  con- 
nected with  the  educational  film  activities 
of  the  Fox  organization.  In  discussing  the 
new  organization  he  said: 

"The  Foundation  is  non-partisan  and 
non-sectarian,  and  has  the  full  sympathy  of 
the  Hays  Organization  with  our  plans. 
Many  leaders  in  the  field  of  visual  education 
will  be  identified  with  this  movement.  Some 
of  the  leading  motion  picture  companies 
have  already  offered  us  the  use  of  their 
complete  facilities. 

"Up  to  the  present  time,  all  production 
and  distribution  of  educational  motion  pic- 
tures have  lacked  centralization.  There  has 
been  a  shortage  of  good  teaching  films,  and 
while  picture  producers  have  made  spas- 
modic efforts  to  enter  this  branch  of  pro- 
duction, these  have  failed  because  of  the 
absence  of  proper  educational  supervision. 

"We  intend  to  produce  three  types  of 
films,  both  sound  and  silent,  in  the  standard 
35  millimeter  and  16  millimeter  sizes. 
These  will  be  the  specialized  classroom 
teaching  film,  the  non-curriculum  film  for 
auditorium  use  and  a  number  of  special 
feature  films  for  general  distribution. 

"All  sums  derived  from  rental  and  sales 
will  be  devoted  to  further  production  and 
to  assist  worthy  institutions  in  financing 
the  purchase  of  films  and  equipment. 

"  'The  Cry  of  the  World'  will  have  world 
wide  distribution,  and  has  been  previewed 
by  executives  representing  international 
social  and  cultural  organizations.  They 
have  accepted  it  with  great  enthusiasm. 
Among  these  are  Lena  Madesin  Phillips, 
president  of  the  National  Council  of 
Women  and  the  International  Federation 
of  Business  and  Professional  Women,  and 


Mrs.  Grace  Allen  Bangs,  formerly  director 
of  educational  films  for  the  Fox  Film  Cor- 
poration, now  executive  secretary  of  the 
Foundation." 

"The  Cry  of  the  World"  is  a  55-minute 
production,  presenting,  in  addition  to  the 
action,  pictorial  material  from  all  parts  of 
the  world,  the  talking  picture  utterances  of 
a  vast  array  of  statesmen  and  notables  from 
Ghandi  to  Hoover,  and  expression  from 
many  leaders  among  women's  movements 
and  organizations  in  the  United  States. 

The  picture  was  edited  by  Louis  De 
Rochemont,  assisted  by  Beverly  Jones  and 
S.  H.  MacKean,  all  members  of  the  staff 
of  the  Magic  Carpet  division  of  Truman 
Tally's  Fox  Movietone  News  organization. 
The  sound  recording,  which  in  this  picture 
presented  some  extraordinary  requirements, 
is  by  Walter  Hicks  and  William  Jordan, 
also  of  the  Movietone  News  staff.  The 
picture  has  been  previewed  by  the  National 
Board  of  Review  and  at  a  special  showing 
at  the  Little  Picture  House  in  East  Fiftieth 
street.  The  picture  is  scheduled  for  a 
Broadway  showing  in  .  May.. 

Powers  Deal  With  British 

International  for  5  Years 

The  P.  A.  Powers  and  British  Interna- 
tional Pictures  deal  runs  a  total  of  five 
years  with  options  covering  renewals  each 
year  and  a  rising  scale  of  guarantees,  ac- 
cording to  Arthur  Dent,  B.  I.  P.  executive 
in  London,  who  conducted  negotiations  with 
Powers. 

The  contract  limits  American  pictures  to 
be  released  by  Powers  Pictures  to  10  an- 
nually, which  will  give  the  company  35  a 
year,  including  25  British  pictures  from 
B.  I.  P.  Powers  expects  to  sail  for  Europe 
this  week. 

3  San  Francisco  Circuits  To 
Merge  for  Greater  Economy 

Three  neighborhood  theatre  circuits  in 
San  Francisco,  Golden  State,  T.  &  D. 
Junior  circuit  and  the  Sam  Levin  theatres, 
are  planning  to  merge  for  economic  reasons. 
Included  in  the  deal  are  62  houses.  Each 
circuit  will  retain  its  own  officers  but  greater 
economy  in  operating,  buying  and  booking 
is  expected  to  be  effected. 

The  total  value  of  the  circuits  is  claimed 
to  be  $6,000,000.  The  report  of  the  impend- 
ing merger  was  confirmed  by  Robert  Mc- 
Neil, vice-president  and  general  manager 
of  the  Golden  State  circuit. 

Wolf  of  Erpi  To  Read  Paper 
At  Paris  Electric  Congress 

S.  K.  Wolf,  director  of  the  Acoustic  Con- 
sulting Service  of  Electrical  Research  Pro- 
ducts, will  leave  for  Europe  about  the  middle 
of  June  to  deliver  a  paper  on  his  subject 
before  the  International  Electric  Congress  in 
Paris,  July  5. 

The  paper  is  titled  "Noise  Investigation 
and  Measurement  in  the  U.  S.  A."  Three 
authors  collaborated :  C.  R.  Hana,  Westing- 
house  Company :  H.  B.  Marvin  of  General 
Electric,  and  Wolf. 


Stuart  Walker,  director,  has  been  ap- 
pointed to  take  charge  of  the  training  of 
embryonic  screen  talent  with  star  potentiali- 
ties at  the  Paramount  studio,  under  a  new 
plan  sponsored  by  B.  P.  Schulberg,  man- 
aging director  of  production. 

The  special  training  will  combine  the 
technique  of  the  theatre  and  studios  and 
only  those  with  exceptional  talent  will  work 
under  Walker's  direction.  He  is  organizing" 
his  players  as  a  stock  company,  with  the 
"students"  to  be  trained  in  all  forms  of  the 
drama,  developing  each  according  to  the 
type  of  work  for  which  he  shows  himself 
best  adapted. 

Walker  has  had  experience  on  the  Amer- 
ican stage  for  many  years,  having  been 
associated  with  the  late  David  Belasco  at 
one  time.  Walker  will  work  in  close  con- 
tact with  other  directors  and  with  studio 
executives,  according  to  the  plan. 

Loew  Houses  Drop 
From  Association 

Loew's  Ohio  Theatres  has  tendered  its 
resignation  from  membership  in  the  Cleve- 
land Motion  Picture  Exhibitors  Association. 
It  is  expected  that  other  affiliated  members 
will  follow  suit.  This  action  is  the  outcome 
of  the  suit  now  pending  in  federal  court  in 
which  the  Independent  exhibitors  of  Cleve- 
land charge  the  Hays  organization,  its  dis- 
tributor member,  the  Cleveland  Film  Board 
of  Trade  with  monopoly  in  restraint  of 
trade. 

United  States  District  Judge  Jones  last 
week  dismissed  the  Cleveland  Exhibitors 
Association  as  party  plaintiff  in  the  suit. 
The  dismissal  was  based  on  the  fact  that  the 
Cleveland  Exhibitors  Association  has  no 
interest  in  the  suit  other  than  in  its  repre- 
senative  capacity.  "Since  many  of  the  con- 
stituent members  of  the  association  have 
joined  in  their  own  and  individual  interests, 
as  well  as  in  behalf  of  others  of  a  class  hav- 
ing a  common  interest,  there  is  no  real 
necessity  of  the  plaintiff  association  appear- 
ing as  party  plaintiff."  the  court  ruled. 

"Scarface"  Is  Passed  by  Ohio 
Censor;  Before  Other  Boards 

"Scarface,"  Howard  Hughes'  latest  film 
of  the  underworld,  has  been  passed  without 
elimination  by  the  Ohio  censor.  The  film 
is  now  before  the  censor  boards  of  New- 
York,  Pennsylvania,  Maryland  and  Kansas. 
It  has  already  played  cities  in  numerous 
other  states  over  the  country. 

Joseph  Johnson  Gets  $22,500 
In  Settlement  of  Fox  Suit 

Joseph  Johnson  in  Hollywood  has  with- 
draw all  charges  against  Fox  in  considera- 
tion of  an  out-of-court  settlement  of  50  per 
cent  of  $45,000  he  asked.  He  had  charged 
in  his  suit  that  Fox  was  guilty  of  breach  of 
contract.  He  received  $22,500. 


April    3  0,     19  3  2 


MOTION    PICTURE  HERALD 


19 


ADOLPH  ZUKOR  TELLS  STOCKHOLDERS 
STORY  OF  THE  PARAMOUNT  OF  TODAY 


Indicates  He  Intends  and 
Expects  to  Remain  President; 
Says  Hertz  Joined  in  Man- 
agement Upon  Invitation 

With  tears  flowing  unashamed  Adolph 
Zukor  related  the  story  of  Paramount  Pub- 
lix  of  today  at  a  dramatic  meeting  of  stock- 
holders Tuesday. 

Questioned  from  the  floor,  Zukor  indi- 
cated that  he  intends  and  expects  to  remain 
president  of  the  company. 

Other  interrogations  brought  from  Zukor 
and  other  officers  details  of  the  company's 
financial  and  operating  conditions. 

Nathan  Burkan,  the  lawyer,  was  con- 
spicuously present  as  a  stockholder  and 
asked  most  of  the  leading  questions  of  the 
meeting. 

Zukor's  Status  in  Company  Clarified 

Burkan  first  insisted  that  Zukor  or  the 
management  make  an  open  statement  about 
"street  reports"  of  the  resignation  of  Zukor. 
Zukor  replied  that  such  a  statement  was 
out  of  order  because  it  involved  "a  personal 
matter,"  but  he  assured  Burkan  that  he 
was  the  largest  single  stockholder  in  Para- 
mount and  that  he  expected  to  continue  as 
long  as  his  usefulness  to  the  company  con- 
tinued. 

Burkan  insisted  that  as  a  holder  of  a 
large  block  of  stock  which  he  said  he  had 
purchased  because  of  his  confidence  in  the 
personnel — mentioning  Zukor,  Sam  Katz 
and  Ralph  Kohn — that  reports  that  Zukor 
was  to  be  "shoved  aside"  should  be  cleared 
up. 

"The  record  ought  to  be  cleared  for  the 
sake  of  you,  Mr.  Zukor,  and  for  the  sake 
of  the  other  stockholders." 

Zukor  waited  until  Burkan  had  concluded 
and  there  followed  one  of  the  highly  dra- 
matic moments  of  the  afternoon. 

"I  feel  that  I  have  the  confidence  of  my 
fellow  officers  and  directors,"  he  said.  "I 
know  that  these  men  have  the  courage  of 
their  convictions,  and  having  that  they 
would  not  hesitate  to  tell  me  if  I  should 
start  to  slip.  It  would  be  unfair  to  the  com- 
pany and  to  me  if  the  management  allowed 
me  to  continue  under  such  conditions." 

Zukor  appealed  to  the  stockholders  to 
support  the  officers  of  the  company  through 
the  existing  general  business  situation. 

"My  pride  is  broken,  my  heart  is  torn — 
I  want  to  help  restore  the  company  to  its 
former  position.  1  do  not  want  money.  I 
want  to  rebuild  this  company  for  which  I 
have  given  my  life. 

"Some  mornings  I  have  left  home  feel- 
ing that  I  could  tear  the  world  apart,  and 
before  I  went  home  I  marveled  that  the 
world  had  not  torn  me  apart." 

Zukor  Explains  Hertz's  Position 

Present  at  the  meeting  and  frequently 
mentioned  from  "the  chair  and  the  floor  was 
John  Hertz,  Chicago  financier,  who  since 
the  last  annual  meeting  of  Paramount  Pub- 
lix  has  become  a  director  and  chairman  of 


the  finance  committee,  and  an  important 
factor  in  the  management. 

Replying  to  questions,  Mr.  Zukor  made 
it  plain  that  Hertz  had  joined  "the  company 
in  the  management  upon  invitation. 

"Mr.  Hertz  has  no.,  ambition  other  than 
to  help  put  the  company  back  on  its  feet. 
He  has  said  to  me  repeatedly  that  he  hoped 
I  would  remain  as  long  as  he  remains. 

"Contrary  to  the  impression  that  seems 
to  exist  from  some  quarters,  Mr.  Hertz 
did  not  force  himself  into  Paramount.  He 
was  invited  in  after  five  of  our  important 
financial  advisors  recommended  that  he  be 
invited.  Mr.  Hertz  has  given  up  greater 
things  to  accept  the  chairmanship  of  the 
finance  committee  and  every  stockholder 
in  this  room  should  be  grateful  that  he  is 
here.  I  often  ask  myself  why  he  made  the 
sacrifice.  In  view  of  his  experience  and 
ability  and  financial  standing  he  has  been 
of  great  help.  He  has  been  a  tower  of 
strength  for  all  of  us  and  we  should  pray 
that  his  health  will  be  preserved  so  that  he 
will  continue  to  help  us." 

Adjourned  Annual  Stockholders'  Meeting 

The  meeting,  which  had  been  adjourned 
from  the  week  previously  because  of  the 
lack  of  a  quorum,  was  held  in  the  Para- 
mount Building.  John  Hertz,  Sir  William 
Wiseman,  director ;  Ralph  Kohn,  treasurer  ; 
Austin  Keough,  secretary,  and  Norman 
Collyer,  assistant  secretary,  sat  with  Mr. 
Zukor.  Sam  Katz,  vice-president  of  the 
company,  and  a  director,  was  inconspicu- 
ously among  the  stockholders. 

Adolph  Zukor,  Mr.  William  English, 
Felix  Kahn  and  Casimir  I.  Stralem  were 
re-elected  directors.  Warren  Wright  was 
elected  director  to  fill  a  vacancy.  He  is 
president  of  the  Calumet  Baking  corpora- 
tion. General  Foods  corporation,  John  R. 
Thompson  corporation  and  the  First  Na- 
tional Bank,  all  of  Chicago. 

The  regular  annual  meeting  of  the  board 
of  directors  is  set  for  May  9,  at  which  time 
officers  will  be  elected. 

The  management  submitted  to  the  stock- 
holders for  ratification  six  personal  service 
contracts  with  weekly  compensation  as  fol- 


lows : 

Adolph  Zukor,  President  $3,000 

John  Hertz,  Chairman  of  the  Finance 

Committee    2,750 

Sam  Katz,  Vice  President   2,500 

Emanuel  Cohn,  Vice  President   2,500 

Ralph  Kohn,  Treasurer   2,500 

There  also  was  submitted  for  ratification 
a  contract  without  salary  but  with  stock 


options  for  Sir  William  Wiseman. 

It  was  explained  that  the  contracts  of 
Zukor,  Katz,  Cohn  and  Kohn  are  new  con- 
tracts in  substitution  for  old  contracts.  The 
old  contracts  provided  for  a  profit-sharing 
participation.  The  new  contracts  provide 
options  to  each  on  108,000  shares  of  stock 
on  a  graduating  scale  from  $15  to  "$32  per 
share.  The  new  contracts  run  for  three 
years  and  are  substitutes  for  five-year  con- 
tracts which  would  have  expired  September 
1,  1934. 

Questions  from  stockholders'  elicited  the 


Warren  Wright  Is  Elected  to 
the  Board;  Operating  and 
Financial  Conditions  of  the 
Company   Are  Explained 

following  information  about  the  operating 
and  financial  status  of  the  company: 

The  first  quarter  of  1932  will  show  an 
operating  deficit  of  approximately  $1,236,- 
000  after  depreciation.  The  income  for  the 
period,  however,  exceeded  expenditures. 

Economies  effected  by  John  Hertz  re- 
sulted in  a  reduction  in  expense  of  ap- 
proximately $6,000,000  during  the  first 
quarter  as  compared  with  the  first  quarter 
of  1931. 

The  cash  budget  for  1931  makes  ample 
provision  for  paying  mortgages  and  obli- 
gations to  subsidiaries  totaling  approxi- 
mately $6,500,000. 

A  bank  credit  of  approximately  $13,000,- 
000  has  been  arranged  in  the  last  few  weeks 
by  the  Hertz  group  to  meet  the  company's 
current  requirements,  of  which  $10,000,000 
has  already  been  used. 

Drastic  reductions  in  operating  costs 
have  been  effected  in  every  department  of 
the  corporation. 

Holdings  of  the  corporation,  fixed  assets, 
equities,  etc.,  are  equal  to  four  or  five  times 
the  total  amount  of  indebtedness. 

The  questioning  then  took  on  additional 
color.  "I  want  to  know  if  the  company  is 
solvent,"  asked  a  stockholder,  "or  will-  it 
end  up  like  a  lot  of  others  ?  Are  the  fixed 
charges  being  covered  ?"  he  inquired. 

Kohn  stepped  into  the  discussion,  armed 
with  encyclopedic  financial  data,  from  which 
he  gathered  the  information  that  evidently 
satisfied  the  stockholder. 

Thirteen  banks  participated  in  the  $13,- 
000,000  financing  arrangement.  A  100-per 
cent-owned  Paramount  subsidiary  was 
formed  as  a  holding  company  to  work  out 
the  legal  details.  The  obligation  is  due  in 
March  of  1933.  The  banks  have  a  preferred 
position  on  all  negatives  through  the  sub- 
sidiary. 

Old  Theatre  Deals  Questioned 

There  was  some  discussion  from  the  floor 
by  the  stockholders  about  the  wholesale 
theatre  acquisitions  by  Publix  during  1929 
and  1930.  Mr.  Zukor  answered  questions 
frankly,  replying,  to  implied  criticism,  that 
the  investments  were  advisable  at  the  time 
that  they  were  made,  but  that  since  eco- 
nomic conditions  have  changed,  the  invest- 
ments have  depreciated  in  value.  Mr. 
Zukor  expressed  confidence  that  with  the 
return  of  normal  business  conditions,  these 
investments  would  be  highly  profitable. 

Because  of  a  lack  of  the  necessary  two- 
thirds  of  the-  outstanding  stock  by  proxy 
or  in  person  the  -meeting  did  not  act  upon 
the  proposal  to  change  the  value  of  the 
common  stock  from  no  par  to  $10  per  share. 

In  the  meantime,  and  apart  from  the 
stockholders'  meeting,  it  became  known  late 
last  week,  in  the  nature  of  reports,  that 


20 


MOTION    PICTURE  HERALD 


April    3  0,    19  3  2 


LASKY  ON  VACATION 


(Continued  from   preceding  page) 

Jesse  L.  Lasky,  Paramount  vice-president 
and  one  of  its  pioneer  operators  with  Zukor, 
was  about  to  withdraw  temporarily  from 
company  activities.  This  was  verified  Mon- 
day afternoon  by  Lasky,  who  publicly  an- 
nounced that  he  had  been  asked  by  the  cor- 
poration to  take  a  three-months  leave  of  ab- 
sence.  In  a  statement,  Lasky  said : 

"I  have  been  requested  to  take  a  leave  of 
absence  for  three  months  on  full  pay  with 
the  understanding  I  can  be  recalled  on  two 
weeks'  notice.  I  am  leaving  Wednesday 
for  Hollywood,  as  I  have  a  home  at  Santa 
Monica.  I  am  under  contract  to  the  Para- 
mount Publix  Corporation  until  December 
31,  1934." 

Executives  Prepare  for  Sales  Meeting 

Adolph  Zukor,  Sam  Katz,  John  Hertz, 
George  Schaefer  and  Ralph  Kohn,  advance 
guard  of  Paramount  officials  attending  the 
company's  annual  sales  convention,  were 
scheduled  to  leave  New  York  for  Los  An- 
geles on  Friday  to  be  followed  Sunday 
by  an  additional  home-office  group  of  25. 

The  convention  opens  at  the  Ambassador 
on  May  5  and  will  run  four  days.  About 
150  executives  will  attend,  including  Para- 
mount district  and  branch  managers,  sales- 
men, and  Publix  divisional  directors  and  di- 
visional managers. 

B.  &  K.  Financial  Statement  Ready 

Balaban  &  Katz,  controlled  by  Paramount 
Publix,  including  subsidiaries,  this  week  re- 
ported for  the  year  ended  December  26, 


Kansas  Court,  State  Fight  in 
Interpretation  of  Blue  Laws 

Open  warfare  has  flared  in  Kansas  City 
between  the  attorney  general's  department 
of  Kansas  and  the  judiciary  of  the  state, 
which  believes  in  a  liberal  interpretation  of 
the  archaic  blue  laws.  The  Kansas  supreme 
court  was  the  scene  of  a  clash  last  week 
when  Roland  Boyton,  attorney  general,  as- 
sailed Judge  Frank  Forrest  of  the  district 
court  of  Allen  country,  who  twice  refused 
to  grant  an  injunction  to  restrain  Vogel 
Gettier,  manager  of  the  Iola  theatre,  Iola, 
Kas.,  from  Sunday  operation.  The  official 
called  Sunday  shows  a  "common  nuisance." 

Judge  Forrest  used  strong  terms  in  refus- 
ing the  writs,  aiming  chiefly  at  the  churches, 
assailing  preachers  who  meddle  in  affairs 
of  the  state  and  branding  preachers  and  law- 
yers as  "necessary  evils."  The  state's  legal 
department  charged  in  the  supreme  court 
that  Judge  Forrest  abused  his  discretion  as 
a  judge  in  refusing  to  grant  the  injunction. 
It  also  calls  the  supreme  court's  attention 
to  Judge  Forrest's  reference  to  preachers 
and  lawyers  and  points  out  it  regards  his 
remarks  as  "an  insult  to  the  legal  profession 
of  Kansas." 


Fox  Signs  Clara  Bow 

Fox  has  signed  Clara  Bow  for  one  pic- 
ture, with  options  for  several  more.  Sam 
Rork  is  on  the  Fox  staff  as  supervisor  of 
the  film.  Miss  Bow's  first  will  be  "Her 
Savage." 


1931,  a  consolidated  net  income  of  $1,584,- 
256  after  interest,  depreciation,  amortiza- 
tion, Federal  taxes,  equal,  after  preferred 
dividends,  to  $5.25  a  share  on  the  common 
stock.  In  the  year  previous  earnings  were 
$2,289,263,  or  $7.91  a  share  on  the  common. 

New  Paramount  Executives  Named 

The  appointment  of  Montague  F.  Gow- 
thorpe  as  comptroller,  and  Fred  Mohrhardt 
as  general  auditor  of  Paramount  Publix 
Corporation  and  its  subsidiaries  was  an- 
nounced on  Monday.  Gowthorpe  has  been 
with  the  company  in  various  executive  ca- 
pacities for  over  12  years.  Mohrhardt  has 
been  with  the  company  a  similar  period, 
and  during  the  last  five  years  has  served 
as  assistant  general  auditor. 

Robert  Sparks  Joins  Schulberg 

Robert  Sparks,  for  the  past  ten  years 
stage  manager  and  director  of  leading  stock 
companies  in  the  East,  on  Tuesday  joined 
Paramount  as  assistant  to  Louis  D.  Ligh- 
ton,  associate  producer  on  the  staff  of  B. 
P.  Schulberg,  director  of  production. 

He  has  managed  and  directed  plays  for 
the  Boston  Stock  Company,  the  Lakewood 
Players  in  Skowhegan,  Maine :  William 
Harris,  Jr.,  Broadway  producer ;  the  Actors' 
Theatre  and  the  Philadelphia  Theatre  As- 
sociation. Last  year  he  produced  and  di- 
rected an  all-Negro  play,  "Never  No  More," 
which  he  followed  with  "Inspector  Hender- 
son," his  last  New  York  production  before 
going  to  Hollywood. 


Roxy  Board  Replaces  Waring 
With  Riesenfeld,  Band  of  80 

A  symphony  orchestra  of  80  musicians, 
directed  by  Hugo  Riesenfeld,  will  return  to 
the  Roxy  theatre  in  New  York  on  May  13, 
it  was  decided  by  the  board  of  directors  of 
Roxy  Theatres  Corporation  on  Wednesday. 

Fred  Waring  and  His  Pennsylvanians, 
who  have  played  at  the  house  since  January 
1,  have  been  given  two  weeks'  notice.  The 
directors  are  continuing  discussion  of  terms 
of  a  new  film  franchise  with  Fox  Film. 


Sales,  Theatre  Men  To  Sit  In 
On  Meetings  for  Cooperation 

A  member  of  the  staff  of  George  J. 
Schaefer,  Paramount  general  sales  man- 
ager, will  in  the  future  sit  in  on  all  meet- 
ings of  the  theatre  department  executive 
staff  to  bring  about  maximum  cooperation 
between  the  sales  division  and  theatres. 

In  the  same  way,  and  for  the  same  rea- 
son, a  member  of  the  theatre  executive  per- 
sonnel will  attend  all  Schaefer's  home  office 
sales  conferences. 


Studio  Official  Asphyxiated 

Erich  Schay,  secretary  and  part  owner  of 
the  Metropolitan  Studios,  Fort  Lee,  N.  J., 
died  of  carbon-monoxide  gas  on  Tuesday  in 
the  garage  at  the  rear  of  his  home  in 
Brooklyn. 


Brandt  To  Coast 
To  See  Mammons 

Joe  Brandt,  formerly  president  of  Col- 
umbia, is  en  route  to  Hollywood,  where,  it 
is  understood,  he  will  conclude  negotiations 
with  E.  W.  Hammons,  of  Educational  Pic- 
tures, whereby  he  will  become  associated 
with  the  Educational  companies  in  the  de- 
velopment of  the  company's  dual  studio 
properties,  the  Metropolitan  studio  and 
Educational's  own  plant. 

Educational's  studio  is  equipped  with 
Photophone  Metropolitan,  in  which  Edu- 
cational and  Western  Electric  are  associ- 
ated, was  taken  over  from  the  Christie 
Brothers  last  year.  ERPI  is  interested  as 
a  creditor  of  Metropolitan. 

His  visit  will  also  be  for  the  purpose 
of  lining  up  various  independent  producers. 
Brandt  expressed  himself  as  not  ready  to 
reveal  details  of  his  plans  at  the  present 
moment. 

He  said,  however,  that  a  deal  has  been 
completed  with  B.  F.  Zeidman,  independent, 
for  a  number  of  pictures.  The  exact  num- 
ber has  not  as  yet  been  definitely  set,  ac- 
cording to  Brandt.  His  Coast  visit  will 
probably  be  for  an  extended  period. 

Paramount  May 
Sue  von  Sternberg 

There  was  brought  to  a  climax  Tues- 
day a  controversy  between  Paramount 
studio  executives  and  Director  Josef  von 
Sternberg,  who  walked  off  the  lot  when 
studio  chiefs  insisted  that  he  direct  a  story 
the  treatment  of  which  he  disliked.  It  was 
indicated  on  the  Coast  that  a  suit  would  be 
brought  against  the  director.  Marlene 
Dietrich  was  later  suspended  when  she 
failed  to  appear  at  the  studio.  She  was 
scheduled  for  the  lead. 

By  remarkable  coincidence,  von  Stern- 
berg, en  route  East,  accidentally  met  Eman- 
ual  Cohen,  Paramount  production  execu- 
tive, en  route  to  Hollywood,  as  the  two 
alighted  at  Kansas  City  for  a  "stretch."  At 
the  station,  von  Sternberg  told  a  reporter 
of  Quigley  Publications  that  he  had  been 
"suspended — fired — because  I  didn't  like  the 
script.  That  is  nothing  unusual,"  he  added, 
"what  is  one  picture  when  600  are  made  in 
a  year?" 

"I  have  nothing  to  do  with  the  picture, 
now,"  continued  von  Sternberg,  "and  I 
don't  know  whether  Dietrich  will  be  in  it 
or  not.   She  doesn't  like  the  script,  either. 

"I  will  return  to  Hollywood  later  this 
week,"  he  said,  "but  not  to  Paramount." 
When  asked  about  his  contract  he  stated 
"a  contract  is  only  a  piece  of  paper."  He 
inferred  he  was  all  through  with  Para- 
mount, although  Cohen,  after  chatting 
pleasantly  with  the  director,  admitted  he 
and  von  Sternberg  will  "talk  it  over"  in 
a  few  days. 


H.  A.  Bandy  Leaves  Warner 

H.  A.  Bandy  has  resigned  as  Warner 
general  sales  manager  in  the  foreign  de- 
partment. His  duties  will  be  assumed  by 
Sam  E.  Morris.  No  appointment  is 
planned  for  replacing  Bandy. 


April    3  0,    193  2 


MOTION    PICTURE  HERALD 


21 


SCREEN  GUILD  TO  BE 
ARTISTS'  OWN  VENTURE 


CLAIMS  PROCESS 
WILL  CUT  COSTS 

A  process,  perfected  after  many 
years  of  experimentation  by  a  young 
Viennese  engineer,  H.  Jellinek,  will 
reduce  materially  the  costly  architec- 
tural construction  in  film  studios,  it  is 
claimed  in  Vienna.  The  process,  it  is 
said,  permits  the  photographing  of  one 
film  over  another,  and  enables  the 
camera  to  bring  into  conformity  scenes 
played  by  actors  in  the  foreground  with 
a  film  projected  on  a  white  back- 
ground. The  process  is  claimed  to  give 
a  perfectly  uniform  impression,  with- 
out suspicion  that  the  background  has 
been  "shot"  at  another  time  and  place. 
The  process  is  based  on  the  use  of 
ultra-violet  rays  for  the  projecting  of 
the  background  film,  while  the  actors 
in  the  foreground  are  exposed  to  the 
normal  electric  arc-lights  used  in  all 
studios. 

Kodak  Buys  Nagel 
Plant  in  Germany 

Eastman  Kodak  Company  has  purchased 
the  camera  works  of  Dr.  Conrad  Nagel,  at 
Stuttgart,  Germany.  The  plant  will  continue 
to  be  operated  by  Dr.  Nagel  as  a  branch  of 
Kodak  Aktiengellschaft,  Berlin,  Kodak  sub- 
sidiary. 

The  acquisition  gives  the  company  the  use 
of  valuable  patents  which  are  said  to  have 
popularized  the  Nagel  products  in  the  Euro- 
pean markets.  Kodak  now  has  three  plants 
in  Germany,  two  in  England  and  one  each 
in  Canada,  France,  Hungary  and  Australia, 
in  addition  to  six  factories  in  the  United 
States. 


RKO  Shifts  Exchange  Heads 

George  F.  Law  has  been  named  RKO 
Radio  Winnipeg,  Canada,  exchange  man- 
ager, and  S.  H.  Decker,  former  Winnipeg 
manager,  has  been  moved  to  the  Calgary 
exchange,  succeeding  Vernon  Dixon,  re- 
signed. Jules  Levy,  general  sales  manager, 
made  the  changes. 


Assumes  Warner  Coast  Post 

George  R.  Bilson,  recently  named  West 
Coast  advertising  manager  for  Warner- 
First  National  has  arrived  at  the  studio  to 
take  up  his  new  duties.  He  will  be  in  charge 
of  trailers. 


New  Television  Company 

Canadian  Television,  Ltd.,  has  been 
formed  in  Canada  to  manufacture  television 
transmitting  and  receiving  equipment.  It 
has  acquired  exclusive  licenses  in  the  Do- 
minion for  exploitation  of  the  inventions 
of  Charles  Francis  Jenkins. 


Plan  Dinner  for  Unger 

Joseph  J.  Unger,  newly  appointed  Para- 
mount divisional  sales  manager,  will  be  ten- 
dered a  testimonial  dinner  by  friends  on 
May  25,  at  the  Hotel  Astor,  New  York. 


Mr.  Levee,  in  New  York  on  Be- 
half of  Co-operative  Produc- 
tion Enterprise,  Explains  Its 
Basis,   Methods  and  Hopes 

Blue-eyed  and  dynamic  young  M.  C. 
Levee  has  come  briskly  across  the  nation 
from  Hollywood  to  tell  Manhattan  and 
Broadway  about  the  Hollywood  Screen 
Guild  and  announce  a  radical  policy  and 
point  of  view  in  motion  picture  production. 

From  his  apartment  in  the  Hotel  Pierre 
on  the  avenue,  at  the  Motion  Picture  Club, 
at  the  AMPA  and  Broadway  way  stations, 
Mr.  Levee  proclaims  the  dawn  of  a  new 
day,  the  hope  of  a  bright  young  idea. 

Levee  might  well  be  called  a  native  son 
of  the  motion  picture  industry,  having 
started  as  a  piano  player  in  a  Halsted  street 
nickelodeon  in  Chicago,  just  two  blocks 
away  from  the  theatre  where  Sam  Katz  at 
the  same  time  was  hammering  andantes  out 
of  an  old  Chickering  for  Carl  Laemmle. 
Mr.  Katz  stayed  by  exhibition,  and  Mr. 
Levee  went  west  to  grow  up  with  the  coun- 
try— the  country  being  Hollywood.  He  did 
nicely,  starting  with  the  now  historic  Brun- 
ton  studios,  the  first  to  supply  complete 
stage  service  on  rental  to  producers.  Since 
then  he  has  been  variously  in  production, 
including  a  partnership  with  Joseph  Schenck 
in  the  United  Studios  to  considerable  profit 
of  operation  and  an  ultimate  sale.  Until 
recently  he  was  business  manager  of  the 
Paramount  studio.  Mr.  Levee's  most  excit- 
ing current  activity  has  been  as  the  aggres- 
sive president  of  the  Academy  of  Motion 
Picture  Arts  and  Sciences. 

The  Reasons  for  the  Guild 

Mr.  Levee  sees  the  fall  of  the  old  order  of 
things  in  Hollywood,  and  in  the  current 
perplexities  and  problems  of  the  motion 
picture  production  community,  opportunity 
for  the  founding  of  a  new  structure  of  pro- 
duction. 

"Hollywood  is  full  of  the  heritages  and 
habits  of  other  days,"  he  remarks  with 
considerable  feeling.  "There  is  a  group 
committed  to  the  special  policy  of  main- 
taining their  own  high  and  extraordinary 
salaries.  They  offer  no  place  for  the  new 
idea,  for  the  new  enthusiasms  which  this 
industry  must  have  if  it  is  to  prosper.  If 
you  don't  belong  to  the  'lodge'  you  can't 
get  in. 

"I  know  I  am  talking  about  my  friends. 
I  live  with  and  among  these  fellows.  I 
play  bridge  and  golf  with  them  and  all 
that,  and  because  we  do  know  each  other  so 
well  I  can  dare  to  say  what  I  think. 

"Now  the  worse  things  get,  and  the 
more  trouble  the  industry  has,  the  better  is 
the  opportunity  to  demonstrate  the  value  of 
the  idea  that  is  represented  by  the  Holly- 
wood Screen  Guild." 

This  Hollywood  Screen  Guild  of  Mr. 
Levee's  is  in  effect  a  cooperative  produc- 
tion project,  calculated  to  permit  stars  and 
directors  to  engage  in  production  on  a 
basis  where  their  returns  are  governed  by 


the  box  office  performance  of  their  pic- 
tures. 

The  Guild  has  been  duly  incorporated 
with  an  authorized  capitalization  of  $1,000,- 
000.  It  is  announced  that  the  product  will 
be  distributed  by  United  Artists  Corpora- 
tion, and  that  for  the  present  the  schedule 
will  include  somewhere  between  four  and 
six  pictures  a  year. 

Original  Creators  Sought 

"The  Guild  will  prove  an  open  field  for 
creative  ideas,"  says  Mr.  Levee.  "The  eligi- 
bility of  material  will  be  decided  upon  by 
the  board.  After  the  picture  has  been  ac- 
cepted to  be  put  into  production,  no  one 
shall  have  anything  to  do  with  it  save  the 
responsible  artists  whose  production  it  is. 

"Each  picture  project  becomes  a  separate 
trust,  entirely  by  itself,  with  all  of  the 
funds  administered  and  distributed  by  the 
Bank  of  America.  The  Guild  will  not 
handle  the  money,  and  there  will  be  no  pos- 
sibility of  a  great  many  such  misunder- 
standings of  the  sort  that  have  supplied  the 
bitter  controversies  of  the  production  busi- 
ness." 

His  New  York  sojourn  is  just  one  long 
conference  for  Levee,  including  sessions 
with  Mary  Pickford  (who  is  or  is  to  be  a 
member  of  the  board  of  directors),  and  a 
meeting  with  Jesse  Lasky,  who  has  just 
begun  a  leave  of  absence  from  his  post  at 
the  head  of  production  for  Paramount. 

The  Screen  Guild  is  frankly  modeled  on 
the  Theatre  Guild  of  New  York,  with  a 
frank  hope  of  as  much  success. 

"See  what  the  Theatre  Guild  is  today  in 
the  world  of  the  stage,"  cites  Levee,  "and 
remember  the  day  when  there  were  such 
mighty  names  as  Shubert,  Klaw  &  Er- 
langer,  Savage  and  Frohman.  1  tell  you  it 
can  happen  in  the  motion  pictures,  too." 

Levee  paused  for  a  deep  breath. 

The  Case  of  "Carl  Smith" 

"Now  let  us  suppose  something  for  just 
a  minute,  and  let  any  picture  man  give  the 
answer.  Just  suppose  that  there  was  a 
young  man  whose  name  was,  let  us  say,  'Carl 
Smith,'  just  'Carl  Smith.'  And  suppose  he 
came  out  to  Hollywood  and  went,  in  the 
full  flush  of  his  enthusiasm,  around  to  the 
studios,  suggesting  that  they  make  a  pic- 
ture out  of  that  novel  entitled  'Franken- 
stein,' and  that  they  make  one  of  that 
Erich  Remarque  story,  'All  Quiet,'  and  that 
they  do  one  called  'Dracula.'  You  know  the 
answer.  If  he  ever  got  into  the  office  with 
ideas  like  that — an  unknown,  mind  you,  by 
the  name  of  'Carl  Smith' — they'd  have  him 
thrown  out.  But  of  course  that  wouldn't 
happen — because  he'd  never  get  far  enough 
in  to  get  thrown  out  in  the  first  place. 

"The  Guild  will  make  only  the  pictures 
that  have  the  drive  of  that  creative  interest 
behind  them.  The  young  unknown  will 
have  his  chance  to  try  to  sell  his  idea  to 
the  board.  If  he  can  make  the  board  like 
it  the  picture  will  get  made. 

"Incidentally  the  Guild  is  to  accept  no 
financing  fees  or  interest  on  the  money 
advanced.  It  will  take  its  fixed  and  proper 
share  of  the  profits  of  production,  and  that 
will  be  its  only  source  of  revenue.  It  is  not 
going  to  be  another  loan  agent." 


22 


MOTION    PICTURE  HERALD 


April    30,  1932 


CANADIAN  FILM  TRADE 
EXCEEDS  AUTOMOBILE 


And  94  Cents  of  Each  Dollar 
Taken  In  at  Box  Office  Are 
Spent  in  Canada;  95  Per  Cent 
of  Pictures  from  United  States 

Canada  "has  more  Canadian  dollars  in- 
vested in  the  motion  picture  industry  and 
more  Canadians  employed  in  it,  receiving 
higher  wages  and  salaries,  than  in  the  auto- 
mobile industry,"  says  Vice  Consul  Donald 
H.  Robinson  at  Toronto  in  a  report  to  the 
Department  of  Commerce.  As  an  indication 
of  organization  he  also  points  out  that  94 
cents  out  of  every  dollar  taken  in  at  the  box 
office  in  Canada  are  spent  in  Canada.  Only 
6  per  cent  of  the  receipts  go  to  producers 
in  France,  Great  Britain  or  the  United 
States,  though  95  per  cent  of  the  pictures 
exhibited  are  produced  in  the  United  States. 
The  investment  in  theatres  alone  today  to- 
tals $60,000,000. 

Business  Five  Times  Larger 

As  for  distribution,  in  1930  the  business 
done  was  five  times  that  done  in  1919.  Nine 
large  distributing  companies  have  head  of- 
fices in  Toronto,  most  of  them  branches 
of  parent  companies  in  America,  though  one 
French  company  in  Montreal  provides  60 
pictures  a  year  in  French  dialogue  for  the 
province  of  Quebec. 

According  to  the  vice  consul,  sale  and  dis- 
tribution in  Canada  have  dropped  between 
40  and  50  per  cent  below  1930,  the  fluctua- 
tion in  Canadian  currency  to  a  discount  of 
15  per  cent  on  Canadian  money  being  cited 
as  one  factor.  More  than  100  theatres  have 
closed. 

In  production  of  unprinted  positive  film 
since  the  decision  to  expand  in  1924,  such 
has  been  the  growth  in  this  field  that  for 
the  12  months  ended  in  March,  1931,  ex- 
ports of  this  product  were  valued  at  more 
than  $4,000,000. 

Imports  500  Features 

Canada  imports  500  features  a  year  be- 
sides more  than  1,500  shorts,  exclusive  of 
newsreels.  Ninety  per  cent  of  the  positives 
used  in  Canadian  theatres  is  printed  in  Mon- 
treal and  Toronto  from  imported  negatives 
and  on  unprinted  positive,  most  of  which 
is  manufactured  in  Toronto. 

Canada  is  making  use  of  the  film  for 
publicity  and  education,  through  the  Mo- 
tion Picture  Bureau,  which  each  year  pro- 
duces 12  to  20  one-reel  pictures  800  feet 
in  length.  The  Bureau  operates  a  modern 
laboratory  and  plant  at  Ottawa. 

Actual  production  in  Canada  is  limited 
chiefly  to  government,  scenic  and  nature 
films,  industrials  and  newsree'^ 


Appellate  Division  Denies 

Fox  Tax  Exemption  Rights 

The  attorney  general's  office  at  Albany, 
New  York,  received  as  an  important  pre- 
cedent a  decision  handed  down  on  Tues- 
day by  the  court  of  appeals  denying  the  Fox 
Film  Corporation  the  right  to  exempt  from 


taxation  money  it  received  from  its  foreign 
companies. 

Assistant  attorney  general  Wendell 
Brown,  who  appealed  from  a  ruling  of  the 
appellate  division  denying  the  right  of  the 
tax  commission  to  include  in  its  assess- 
ment such  moneys,  pointed  out  that  the 
court  of  appeals'  action  would  mark  the 
way  for  the  state  in  future  dealings  with 
concerns  which  have  foreign  connections. 

Kahane  Leaving  to 
Set  Independent 
Producing  of  RKO 

Final  arrangements  for  RKO's  independ- 
ent production  plans  will  be  made  by  B.  B. 
Kahane,  president  of  Radio  Pictures,  who 
leaves  for  the  Coast  on  this  and  other  stu- 
dio matters,  late  this  week. 

Joseph  I.  Schnitzer,  Larry  Darmour  and 
J.  G.  Bachmann  apparently  are  definitely 
set  to  comprise  the  first  three  producing 
units  under  the  plan  going-  into  effect. 
Each  will  contribute  four  pictures  to 
Radio's  distribution  schedule  for  the  coming- 
season,  although  there  is  a  likelihood  that 
Darmour  will  handle  only  Mickey  McGuire 
comedies,  and  will  produce  no  features.  In 
the  event  Darmour  does  engage  in  feature 
production  for  Radio  distribution,  there  is 
a  probability  that  he  will  take  over  the  Wil- 
liam Boyd  contract  from  RKO  Pathe,  using 
this  star  in  four  feature  productions.  Dar- 
mour is  already  under  contract  to  make 
three  Westerns  for  Paramount. 

Unit  Production  at  Pathe  Studios 

Bachmann  is  a  former  Paramount  super- 
visor, and  has  been  linked  by  report  with 
production  posts  at  Columbia.  Schnitzer's 
deal  for  unit  production  for  Radio  has  been 
under  discussion  since  his  retirement  as 
president  of  Radio  Pictures.  All  unit  pro- 
duction for  Radio  will  be  done  at  the  Pathe 
studios  in  Culver  City,  according  to  present 
plans. 

Harold  B.  Franklin,  president  of  RKO 
theatre  subsidiaries,  will  join  Kahane  in 
Hollywood  within  a  few  days  after  the  lat- 
ter's  arrival  there.  He  will  be  accompanied 
by  Phil  Reisman,  general  manager  of  the 
RKO  film  buying  department,  whose  mis- 
sion is  to  go  over  new  product. 

Robert  F.  Sisk,  director  of  RKO  adver- 
tising, publicity  and  exploitation,  will  visit 
the  company's  studios  for  the  first  time  im- 
mediately after  Radio  Picture's  sales  con- 
vention, which  will  be  held  at  the  Drake 
hotel,  Chicago,  May  16  to  18. 

Eddy  Eckels,  newly  appointed  editor  of 
the  new  house  organ  for  the  RKO  circuit, 
arrived  in  New  York  this  week  from  the 
Coast  and  is  now  engaged  in  the  prepara- 
tion of  the  first  issue. 

Appointment  of  E.  J.  O'Flynn,  formerly 
with  Brown,  Wheelock,  Harris  &  Co.,  New- 
York,  to  a  position  in  the  RKO  real  estate 
department,  was  announced  this  week. 

Indications  this  week  were  that  Watter- 


son  R.  Rothacker,  who  was  engaged  a 
month  ago  as  managing  director  in  charge 
of  business  administration  of  the  RKO  stu- 
dios and  to  make  a  survey  and  report,  would 
not  be  retained  following  completion  of  his 
survey  and  filing  of  a  report.  Rothacker 
presented  a  preliminary  report  to  RKO 
home  office  executives  last  week  and  re- 
turned to  the  Coast  immediately  afterwards 
to  resume  his  survey  which,  it  is  expected, 
will  require  a  few  additional  weeks. 

Regarded  as  a  probable  outgrowth  of 
Rothacker's  survey  was  a  reorganization  of 
the  studio  business  administration  staff  by 
David  O.  Selznick,  production  chief.  The 
reorganization  makes  Charles  E.  Sullivan 
business  assistant  to  Selznick,  with  M.  J. 
Abbott  as  comptroller.  Both  appointees  are 
from  the  RKO  organization,  Sullivan  hav- 
ing been  a  Pathe  production  executive  and 
Abbott  has  been  active  in  RKO  manage- 
ment capacities  for  some  time. 

Still  in  abeyance  is  action  on  the  consid- 
ered appointment  of  Maurice  Goodman,  film 
counsel,  to  the  post  of  RKO  chief  counsel 
vacated  by  Kahane's  election  to  the  presi- 
dency of  Radio  Pictures,  and  that  of  J.  J. 
McCarthy  to  the  post  of  liaison  executive 
between  RKO  and  its  unit  producers.  Divi- 
sional theatre  directors  for  the  middle  west 
and  New  England  territories  also  remain 
to  be  appointed. 

Fox  Will  Reduce 
Accessory  Prices 
As  a  Concession 

Fox  will  reduce  the  price  of  advertising 
accessories  from  25  to  50  per  cent  in  an 
effort  to  induce  exhibitors  to  conform  to  its 
new  regulations  which  ask  for  the  return 
of  posters  and  other  accessories  within  five 
days  after  use.  The  concession  on  the  part 
of  the  distributor  comes  in  response  to 
exhibitor  complaints  that  the  company's  new 
poster  restrictions,  by  forcing  theatres  to 
buy  all  accessories  from  Fox  exchanges,  in- 
creases costs  of  these  materials  at  a  time 
when  minimum  overhead  is  a  prime  con- 
sideration. 

According  to  plans  now  under  consider- 
ation, Fox  will  reduce  poster  charges  from 
15  cents  per  sheet  to  10  cents.  The  cost 
of  stills,  now  $1  per  set,  may  be  halved. 
Independent  poster  exchanges  charge  30 
cents  for  a  set  of  stills  and  five  to  10  cents 
per  sheet  for  posters. 

Charles  L.  O'Reilly,  president  of  the  The- 
atre Owners  Chamber  of  Commerce,  New 
York,  commented  that  exhibitors  do  not 
care  from  whom  their  accessories  are  pur- 
chased as  long  as  the  price  is  equitable. 

Additional  protests  against  Fox's  appli- 
cation of  its  new  poster  regulations  were 
voiced  during  the  week  by  Michigan  and 
New  Orleans  exhibitors.  Sentiment  in  both 
localities,  according  to  surveys  among  ex- 
hibitors, indicates  that  the  Fox  edict  on 
accessories  will  be  ignored,  with  enforce- 
ment of  it  left  entirely  up  to  the  distributor. 


Sheehan  to  Europe 

Winfield  Sheehan,  Fox  vice-president,  has 
sailed  for  Europe.  He  will  be  gone  only  a 
short  time. 


April    3  0,     19  3  2 


MOTION    PICTURE  HERALD 


23 


ASIDES  &  INTERLUDES 


By  JAMES  CUNNINGHAM 


EXECUTIVES  and  employes  of  Radio, 
NBC  and  RKO  who  possess  a  cultivated 
sense  of  things  esthetic  will  find  much  to 
their  liking  in  their  new  headquarters  at 
Rockefeller's  $250,000,000  "Radio  City."  Ezra 
Winter  has  been  commissioned  to  paint  an 
immense  mural  depicting  an  American 
adaptation  of  the  age-old  quest  for  the 
"Fountain  of  Youth."  Considering  that  the 
"city"  is  a  mountainous  monument  in  itself, 
born  of  Rockefeller  and  Radio  Corporation 
executives,  the  story  of  the  proposed  mural 
strikes  us  oddly.  An  old  man,  who  has  fol- 
lowed the  path  of  the  ages  to  the  heights  in 
search  of  the  fountain  of  youth,  will  stand 
in  the  foreground  gazing  at  the  mountain, 
realizing  the  impossibility  of  ever  reaching 
it.  Floating  before  him  across  the  sky  in 
the  form  of  a  rainbow  will  be  a  great  pro- 
cession of  the  ambitions  and  vanities  of  his 
life,  from  the  flowers  of  youth,  upward 
through  early  aspirations,  fruits  cf  labor 
and  strength,  love,  ambition  for  power, 
wealth,  fame  and  glory,  to  end  in  the 
clouds  of  age. 

V 

News  item  in  the  Denver  Rocky  Mountain 
Nezvs : 

"Rumors  of  drastic  changes  of  policy  and  a 
sweeping  shakeup  in  the  executive  personnel 
of  RKO  reverberated  through  Denver  yester- 
day. The  readjustments  follow  a  battle  for 
control  of  the  corporation  which  resulted  in  vic- 
tory for  Martin  Beck,  who  immediately  placed 
Sidney  Franklin  in  charge  of  theatre  opera- 
tion." 

We  take  exception  to  two  phases  of  the 
above.  Firstly,  belittling  of  the  Radio  Corp- 
oration, which  was  the  principal  opponent  in 
the  fight  to  gain  control  of  RKO,  is  unfair. 
Secondly,  Mr.  Harold  Franklin  is  in  charge  of 
RKO  theatres  and  he  is  no  relation  to  Sidney 
Franklin,  who  is  a  bull-thrower  of  no  mean 
repute. 

V 

When  "The  Wet  Parade"  played  at  the 
Midland  in  Kansas  City,  "Ten  Nights  in  a 
Bar  Room"  was  the  attraction  at  the 
Apollo.  At  the  same  time,  Aimee  Semple 
McPherson,  who  debated  the  liquor  ques- 
tion with  Walter  Huston,  conducted  a  re- 
vival meeting  in  the  town.  And,  to  cap  it 
all,  Mayor  Bryce  Smith  refused  to  call  a 
beer  demonstration  as  suggested  by  Mayor 
Jimmie  Walker.  All  of  which  is  making 
Kansas  City  folks  prohibition  conscious. 
V 

Major  Edward  Bowes,  an  executive  of  the 
Loezv  corporation,  showman  extraordinary, 
operator  of  the  Capitol  on  Broadway  and  star 
of  a  weekly  broadcast  is  also  somewhat  of  a 
philosopher  and  spreader  of  cheer.  During  his 
Capitol  "Family"  broadcast  the  other  morning, 
Bowes  gave  some  sound  advice  to  his  radio  au- 
dience which  extends  from  coast  to  coast.  Said 
the  M ajor  : 

"These  are  difficult  days  for  almost  every- 
one. Many  are  depressed  and  unhappy  over 
what  they  haven't  instead  of  being  grateful  and 
happy  for  what  they  have. 

'Good  health — your  home  and  your  loved 
ones  are  of  paramount  importance.  Wealth 
may  be  dissipated  and  later  recovered,  but 
every  day  of  happiness  you  lose  is  irrevocably 
and  forever  lost. 

"Think  it  over — count  your  blessings.  You'll 
find  you've  much  to  truly  give  thanks  for." 

V 

The  work  of  running  a  sewing  machine  is 
either  a  lost  art  to  Hollywood  or  else  it 
never  existed  in  the  movie  capital.  Para- 
mount's  West  Coast  casting  director  sent 
out  a  call  for  seamstresses  the  other  day  and 
98  responded.  Ninety-two  admitted  they  had 
never  operated  a  machine. 


"("HICK"  LEWIS,  our  colleague  in  charge  of 
^-  the  "Managers'  Round  Table"  Club  of 
Motion  Picture  Herald,  periodically  contacts 
exhibitor  members  in  order  to  gather  first  hand 
knowledge  for  use  in  his  editorial  columns.  Re- 
cently, "Chick"  received  a  batch  of  question- 
naires, properly  filled  in,  answering  a  request 
for  biographical  data  of  his  theatre  friends. 
The  answers  to  one  question  in  particular : 
"Why  Did  You  Enter  Show  Business"  sup- 
plied the  basis  for  a  series  of  interesting  and 
even  amusing  disclosures. 

An  operator  in  Illinois,  who  appears  to  be 
an  obliging  chap,  frankly  admitted  that  his  start 
was  prompted  by  a  desire  "to  create  a  position 
for  my  son-in-law,"  while  a  Warner  manager 
in  Connecticut  said  that  he  was  lured  into  ex- 
hibition because  he  believed  it  to  be  "fascinat- 
ing, interesting,  intriguing." 

"It  runs  in  the  family,"  wrote  an  independent 
of  Nebraska ;  "to  satisfy  a  yearning,"  said  a 
fourth. 

A  Canadian  disclosed  the  fact  that  his  reason 
was  "no  reason"  and  another  said  he  entered 
"with  the  idea  of  becoming  a  projectionist." 
That  was  three  years  ago  and  to  date  this  chap 
has  advanced  to  the  exalted  position  of  door- 
man. There  were  several  "yens"  and  "longings" 
listed,  while  the  "influence  of  relatives"  had 
something  to  do  with  other  cases.  Another 
Canadian  liked  the  idea  of  "being  amongst  peo- 
ple and  serving  them." 

From  an  owner  at  Florida  "Chick"  learned 
that  his  reason  was  "because  it  is  a  clean-cut 
business  for  a  clean-cut  man"  and  a  Pitts- 
burgher  said  he  "always  had  a  weakness  for 
music." 

"Love  for  the  profession,"  "interested  in 
electrical  and  mechanical  machinery,"  "liked  to 
swing  a  paint  brush,"  and  "because  I  was  tem- 
porarily unemployed  at  the  time,"  wrote  in  other 
managers.  Only  one  operator  out  of  several 
hundred  said  that  he  entered  the  business  be- 
cause he  wanted  to  make  money.  A  few  needed 
a  job,  and  one  chap  "had  to  eat." 

"Having  been  a  newspaperman  before,  I  went 
into  the  show  business,"  was  the  odd  reply 
from  a  Mexican  exhibitor. 

Other  reasons  for  the  beginning  of  some  of 
the  current  crop  of  theatre  managers  ranged 
all  the  way  from  "infatuation,"  "enjoyed  play- 
ing the  piano"  and  "love  for  the  business,"  to 
"liked  the  work  and  could  sing  fairly  well," 
"fascination  and  the  glamour  of  night  life." 

A  rare  case  is  that  of  a  manager  from  Ne- 
braska who  was  "afflicted  with  the  fever."  An- 
other revolves  around  a  New  England  man  who 
entered  just  "for  the  fun  of  it." 

The  most  adjectives  used  in  describing  a 
reason  emanated  from  the  publicity  director 
of  a  circuit  house  in  downtown  Brooklyn  who 
could  not  resist  the  picture  business  because  at 
the  time  he  thought  the  field  was  "the  grandest, 
swellest,  most  fascinating  game-business  in  the 
world!"  Sounds  like  some  of  his  newspaper  ad 
copy. 

From  a  chap  in  Illinois  "Chick"  Lewis  heard 
a  little  story  of  economics,  as  follows :  "Had  a 
hardware  store  that  was  losing  money  and  the 
man  who  had  the  picture  show  wanted  to  trade 
it  for  my  store.  We  made  the  trade — he  went 
broke  in  two  years — and  I'm  still  running  the 
show." 

In  conclusion  we  offer  the  reason  of  a  New 
York  operator  who  said :  "I  often  wonder." 

V 

When  Edgar  Wallace  died  some  few 
weeks  back,  newspapers  generally  made 
mention  of  the  success  which  he  gained 
commercially  as  a  writer,  including  occa- 
sional excursions  into  pictures.  Cable  dis- 
patches received  the  other  day  from  London 
disclosed  the  fact  that  the  late  Mr.  Wallace, 
who  died  in  Hollywood  suddenly  on  Feb. 
10,  left  debts  totaling  $304,000. 


I F  any  of  our  readers  are  interested  in 
•  apiology  or  if  any  have  wrong  impres- 
sions of  bees,  will  they  kindly  communicate 
with  the  United  States  Department  of  Agri- 
culture, which  appears  to  have  garnered  suf- 
ficient monetary  backing  from  a  budget- 
slicing  Congress  to  complete  a  four-reel 
life  history  of  the  honeybee.  In  announc- 
ing the  release  of  this  work,  which  might 
serve  as  a  second  subject  for  some  poetic 
exhibitor,  the  Bureau  of  Entomology  says 
the  film  not  only  shows  activities  of  the  bee, 
but  corrects  some  wrong  impressions,  too. 

V 

"Bob"  Ripley  is  back  with  us  again  from  a 
jaunt  to  little-known  lands  in  search  of  subjects 
of  incredibility  for  his  "Believe  It  or  Not" 
broadcasts,  newspaper  strips  and  motion^  pic- 
tures. During  his  latest  trip,  Ripley  inter- 
viewed the  Queen  of  the  Fiji  Islands,  who  has 
some  500-odd  husbands,  sort  of  reversing  things 
a  bit.  In  Papua,  New  Guinea,  he  found  a  race 
in  which  wives  feed  the  husbands.  (Mr.  Ripley 
may  be  reached  at  Warner  Brothers  for  fur- 
ther information  regarding  Papua). 

V 

Mr.  Wax  of  Supreme  Trailer  Service  has 
asked  us  to  inform  the  trade  that  his  organiza- 
tion, contrary  to  rumors,  is  not  going  to  ab- 
sorb another  trailer  firm,  nor  is  another  trailer 
firm  going  to  absorb  Supreme,  nor  will  Su- 
preme consider  absorption  with  or  by  anybody. 

V 

The  trade  in  Kansas  City  is  still  laughing 
over  the  predicament  of  an  exchange  man- 
ager in  that  town  who  sought  to  make  a 
preview  appear  important  by  inviting  an 
slite  crowd.  He  obtained  a  list  of  owners 
of  a  high  priced  car  and  sent  them  ducats. 
Then  he  waited  for  the  exclusive  set  to 
storm  the  theatre.  But  much  to  his  chagrin, 
he  discovered  on  the  night  of  the  preview 
that  not  all  those  who  can  afford  expensive 
cars  are  "elite."  Many  proved  to  be  rack- 
eteers and  bootleggers  from  the  city's 
North  end. 

V 

The  Broadway  sector  of  the  industry  includes 
three  devoted  cheese  fanciers,  Robert  Sisk  of 
RKO;  Frank  Wilstach  of  the  Hays  office,  and 
Colvin  Brown  of  Quigley  Publications.  The 
result  is  a  deal  of  debating  and  samplings  at 
such  haughty  delicatessens  as  the  Vendome  and 
Charles  in  New  York.  Sisk  insists  on  the  su- 
premacy of  Liederkram,  Wilstach  goes  solid 
for  English  cheddar  and  Brown  stands  pat  on 
Cammembert.   It  looks  like  a  draw. 

V 

During  the  30  years  of  Eastman  Kodak's 
business  life  the  company  realized  a  total 
net  of  $400,575,000,  ranging  from  $1,488,295 
in  six  months  of  1902  to  $22,014,915,  the  high 
for  all  time,  earned  in  1929.  Common  divi- 
dends naid  out  during  the  period  approxi- 
mate $287,760,000. 

V 

Our  Hollywood  chronicler  has  been  in  contact 
with  old-timer  W.  W.  Hodkinson,  learning  that 
he  plans  a  comeback.  Pioneers  of  the  business 
will  remember  "W.  W ."  when  he  turned  pro- 
phetic a  decade  or  more  ago  ztiith  the  warning 
that  production,  distribution  and  exhibition 
should  not  be  consolidated. 

V 

Once  more  the  film  buying  season  is  near. 
Distributors'  sales  conventions  are  about  to  be 
held  and  immediately  after  the  shock  troops 
will  swing  into  action  on  all  fronts.    Let's  go ! 


critics  say: 


"Made  for  the  millions.  And 
the  millions  will  like  it!" 

— N.  Y.  American 

This  great  heart-throbbing,  throat-clutching  screen  drama  takes  New  York  as  it  has  the  entire 
country.  All  over,  exhibitors  are  thanking  their  lucky  Paramount  stars  for  THE  MIRACLE  MAN. 
"Fine  . . .  good  entertainment  . . .  many  moments  of  thrilling  action,  and  splendid  performances/' 
. . .  N»  V.  Daily  News*  "Undoubted  audience  appeal/'. . .  Red  Kann,  /If.  P.  Daily* 


Big  Money  Pictures  Headquarter 


All  new,  all-talking,  with  this  great  cast 

SYLVIA  SIDNEY 
(HESTER  MORRIS 

IRVING  PICHEL  JOHN  WRAY  ROBERT  COOGAN 
HOBART  BOSWORTH  BORIS  KARLOFF 

NED  SPARKS  LLOYD  HUGHES 


Directed  by  Norman  McLeod.  Adapted  by  Waldemar 
Young.  From  the  story  by  Frank  L.  Packard  and 
Robert  H.  Davis  and  the  play  by  George  M.  Cohan 


l»4RAMOLW 


"A  gasps-and-giggles  thriller.  Fills  the  entertainment  bill/'^v.Y.  mirror  "Fast 
moving,  well  balanced  story.  Unusually  good."— gr aphic  "Always  interesting. 
Terribly  exciting."— a  . y. telegram  "It's  swell!  A  real  hit.  Get  as  many  as  you 
can  in  for  the  opening  night  and  the  rest  of  the  engagement  will  take  care 

Of  itSelf ."—HOLLYWOOD  REPORTER 


RICHARD  ARLEN 
JACK  OAKIE 


ROBERT  COOGAA 


VIRGINIA  BRUCE 


CHARLES  STAR  RETT   LOUISE  CLOSSER  HALE 


By  Waldemar  Young         •         Directed  by  Stephen  Roberts 


FOR   SHOWMANSHIP   NATURALS  SEE 


aramount 


28 


MOTION    PICTURE  HERALD 


April    3  0,    19  3  2 


LAW  ENCROACHMENTS  ON  TRADE 
REDUCED  TO  MINIMUM,  SAYS  HAYS 


Air  Cleared  by  Decisions  on 
Blockbooking  in  U.S.  and 
Monopoly  in  Cana  da.  MPPDA 
Head  Declares  in  His  Report 


Legislative  encroachments  upon  the  order- 
ly conduct  of  the  industry  have  been  re- 
duced to  a  minimum  by  "the  steady  growth 
and  importance  of  ethical  standards  in  the 
motion  picture  business  since  1922,"  and  by 
distributors'  recognition  of  the  fact  that  their 
success  "is  interdependent  with  and  upon 
the  success  of  the  exhibitor,"  according  to 
Will  H.  Hays. 

In  the  following  and  concluding  instalment 
of  his  report  to  the  Motion  Picture  Pro- 
ducers and  Distributors  of  America  at  the 
end  of  his  tenth  year  as  president  of  the 
organization,  Mr.  Hays  discusses  in  detail 
two  court  decisions  in  the  United  States 
and  Canada  which  "have  clarified  the  at- 
mosphere created  and  maintained  for  years 
by  claims  against  this  industry  that  the 
blockbooking  of  pictures  was  illegal  and  in 
Canada  that  all  engaged  in  the  industry 
were  a  monopoly." 

Hays  points  to  the  readjustments  and 
economies  at  the  studios  but  at  the  same 
time  points  out  that  the  producers  are 
avoiding  the  "false  economy  that  would  re- 
sult in  the  production  of  entertainment  with- 
out drawing  power." 

The  third  and  final  section  of  the  report 
follows : 

The  steady  growth  and  importance  of  ethical  stand- 
ards in  the  motion  picture  business  since  1922,  and 
your  commonsense  recognition  that  your  success  is 
interdependent  with  and  upon  the  success  of  the 
exhibitor,  your  customers  have  operated  to  reduce  to 
a  minimum  legislative  encroachments  upon  the  orderly 
conduct  of  the  business. 

This  is  not  the  place  for  an  exhaustive  review  oi 
the  tax  situation  in  regard  to  motion  pictures. 
Analyses  indicate  that  our  industry  bears,  at  the  very 
least,  its  full  share  of  the  nation's  tax  burden. 
Admission  taxes,  representing,  as  they  do,  special 
class  legislation  and  placing  a  burden  upon  the  neces- 
sary entertainment  of  the  working  man  and  his 
family,  have  oroved.  in  the  rare  cases  where  tried, 
justly  unpopular.  The  cost  of  collecting  them  is 
excessive  in  proportion  to  the  return  and  they  reduce 
motion  picture  attendance  so  much  that  the  value  of 
the  tax  is  more  than  lost  by  reduction,  through 
diminution  of  income,  of  other  taxes  paid  by  the 
industry. 

No  state  censorship  law  has  been  added  to  those 
eight  state  censorships  that  were  in  existence  when 
our  Association  was  formed  in  1922.  In  one  common- 
wealth. Massachusetts,  we  were  able  to  bring  this 
issue  directly  before  the  people  through  referendum, 
and  by  a  majority  of  more  than  two  to  one  the  people 
of  Massachusetts  repealed  the  state  censorship  law 
that  had  been  in  effect  there. 

Our  roadway  is  being  pointed  by  judicial  decisions. 
Two  such  decisions,  of  far-reaching  importance,  re- 
cently handed  down  by  the  Courts  of  the  United 
States  and  Canada  have  clarified  the  atmosphere 
created  and  maintained  for  years  by  claims  against 
this  industry  that  the  blockbooking  of  pictures  was 
illegal  and  in  Canada  that  all  engaged  in  the  in- 
dustry were  a  monopoly. 

It  has  now  been  definitely  decided  by  the  United 
States  Circuit  Court  of  Appeals  of  the  Second  New 
York  Circuit  that  every  distributor  has  the  un- 
doubted right  to  sell  in  blocks  or  to  adhere  to  a 
policy  of  terms  of  sale,  price  of  sale  and  persons  to 
whom  they  sell,  and  the  court  found  that  the  smaller 
producers  or  distributors,  as  distinguished  from  the 
larger  companies,  have  not  been  shown  to  have  been 
affected  by  any  combination  between  the  larger  com- 
panies; that  the  sales  methods  of  selling  pictures  in 
blocks  has  not  been  shown  to  have  any  effect  upon 
competition  when  the  whole  field  is  surveyed  and 
that  it  is  impossible  to  say  on  the  evidence  that  the 
effect  of  blockbooking  as  practiced  in  the  industry 
unfairly  affected  competition.  On  the  other  hand  the 
court  found  it  may  farily  be  said  that  all  persons 
engaged  in  the  production  of  pictures  have  been  able 


successfully  to  distribute  their  product  and  that  this 
has  permitted  fair  competition  in  the  industry. 

Further,  a  most  illuminating  court  decision  of  ex- 
ceptional interest  in  regard  to  the  motion  picture 
industry  was  handed  down  in  the  Supreme  Court  of 
Ontario  on  March  7,  1932.  This  opinion  consummated 
a  trial  lasting  several  weeks  and  in  which  the  de- 
fendants were  charged  under  Canadian  law  with  con- 
spiracy to  prevent  or  lessen  competition.  The  Com- 
bines Investigation  Act  and  Section  498  of  the  Crimi- 
nal Code  of  Canada  differs  from  our  American  Anti- 
trust law  in  that  conspiracy  cannot  be  established  on 
the  basis  of  the  form  and  method  of  an  agreement. 
The  agreement  must  be  shown  to  have  had  as  its 
purpose  and  its  effect  the  lessening  of  competition. 

Canada  Refutes  Monopoly  Charge 

The  following  excerpts  from  the  voluminous  de- 
cision of  Mr.  Justice  Garrow  indicate  the  sweeping 
approval  which  he  gave  the  industry  in  connection 
with  his  finding  of  not  guilty  against  the  defendants: 

A.  "The  main  question  of  fact  here  involved  so 
far  as  the  Combines  Act  is  concerned,  is  this.  Has 
the  evidence  established  that  there  existed  during  the 
years  mentioned  between  the  accused,  or  some  of 
them,  an  actual  or  tacit  agreement  entered  into 
within  this  Province  which  had  or  was  designed  to 
have  the  effect  of  preventing  or  lessening  competition 
in  or  substantially  controlling  within  Ontario  or 
generally  the  purchase,  barter,  sale  or  supply  of 
film?    .    .  . 

B.  "The  evidence  taken  at  the  trial  failed  to  dis- 
close that  there  was  any  attempt  at  price  fixing  as 
between  the  exchanges.  On  the  contrary  there  was  at 
all  times  very  considerable  rivalry  and  marked  com- 
petition for  business  between  them  with  the  result, 
so  far  as  the  general  public  is  conserned,  that  no 
complaint  whatever  is  made  as  to  the  prices  of  ad- 
mission charged.  There  have  been  available  through- 
out the  years  in  question  more  films  supplied  than 
there  were  theatres  to  play  them  in.  There  has  never 
been  an  instance  of  a  theatre  being  obliged  to  close 
its  doors  for  want  of  film  so  far  as  the  evidence 
discloses.  And  the  rentals  charged  by  the  various 
exchanges  to  the  exhibitors  have  been  fair  and 
reasonable,  or  at  any  rate  have  been  arrived  at 
solely  by  bargaining  between  the  individual  dis- 
tributor and  his  customer  and  not  as  the  result  of 
any  pre-arrangement  among  those  controlling  the 
product.  .  .  . 

"Protection"  a  Proper  Practice 

C.  "The  Standard  Contract  was  as  much  to  the 
interest  of  the  exhibitor  as  of  the  distributor  in  this 
sense  at  least  that  it  was  desirable  that  the  former 
should  know,  when  he  was  dealing  each  season  with 
many  different  distributors,  that  the  contract  he 
signed  with  each  was  the  same  in  its  general  terms 
and  differed  only  in  details.  .  .  . 

D.  "I  find  as  a  fact  that  protection  in  itself  is 
conceded  to  be  and  is  a  proper  enough  arrangement. 
Undoubtedly  there  are  individual  cases  in  which  it 
may  have  seemed  to  work  a  hardship.  But  I  am 
quite  unable  to  find  that  the  accused  or  any  of  them 
combined  together  to  grant  to  Famous  Players  or 
their  associates  such  a  degree  of  'protection*  as 
worked  to  the  detriment  of  the  independents  as  a 
whole  by  controlling  or  limiting  the  supply  of  film. 
It  was  to  the  benefit  of  the  exchanges  to  keep  all 
their  pictures  working  continuously — they  had  noth- 
ing to  gain  and  everything  to  lose  by  doing  other- 
wise. While  Famous  Players  was  enjoying  a  first 
run  and  protection  afterwards  with  one  film  of  a 
certain  picture  there  was  nothing  to  prevent  some 
independent  exhibitor  having  the  same  privilege  with 
another  film  of  the  same  picture  in  some  other 
district. 

E.  ".  .  .  the  so-called  independent  exhibitors  con- 
stitute a  very  considerable  proportion  of  the  whole. 
Their  business  is  very  valuable  to  each  distributor 
and  he  would  not  willingly  risk  the_  loss  or  dissatis- 
faction of  valuable  customers.  It  is  pretty  safe  to 
assume  that  in  this,  as  in  most  other  kind  of  big 
business,  each  individual  is  looking  out  for  himself 
without  too  high  a  regard  for  the  interests  of  his 
rivals,  and  it  is  difficult  to  accept  the  suggestion 
that  these  hard-headed  business  men  were  willing  at 
the  dictate  of  any  one  to  tie  up  their  product  and 
turn  away  or  antagonize  a  large  number  of  their 
customers,  unless  it  was  very  clearly  to  their  financial 
advantage  to  do  so,  and  I  have  not  been  able  to  dis- 
cover evidence  of  such  advantage. 

Fairness  to  Exhibitors 

F.  "There  may  have  been  a  few  cases  in  which 
some  inconvenience  and  delay  was  experienced  in 
getting  the  particular  kind  of  picture  that  the  ex- 
hibitor wanted,  but  that  there  was  any  general  dis- 
crimination against  the  independent  theatre  pro- 
prietor has  not  in  my  opinion  been  made  out.  There 
is  abundant  evidence  that  they  were  permitted  to 
cancel  contracts,  they  were  given  generous  terms  on 
reductions  of  rentals  if  the  occasion  demanded;  when 
the  change  to  sound  occurred  many  of  their  obliga- 
tions as  to  unplayed  pictures  were  wiped  out;  they 


Points  to  Readjustments  at 
Studios  But  Also  Notes  That 
Producers  Are  Avoiding  False 
Economy  Impairing  Product 

got  protection  if  demanded;  they  could  and  did  get 
'selective'  contracts;  they  had  the  right  to  screen 
before  contracting;  they  were  given  credit  if  they 
were  entitled  to  it;  their  so-called  'delinquencies,' 
i.  e.,  failure  to  take  and  exhibit  pictures  within  the 
time  specified  by  their  contracts,  were  treated  fairly, 
if  not  generously,  by  the  distributors.  All  this  and 
much  besides  to  the  same  effect  negatives  the  sug- 
gestion that  the  independents  as  a  class  were  the 
victims  of  a  conspiracy  designed  to  cut  off  or  limit 
their  supply  of  film. 

G.  "One  does  not  in  a  case  of  this  kind  look  for 
the  terms  of  the  combine  or  conspiracy  to  be  set 
out  in  black  and  white  in  the  minutes  of  the  com- 
panies involved  or  contained  in  so  many  words  in 
some  document  or  series  of  documents.  It  is  not  at 
all  necessary  that  the  parties  shall  all  actually  have 
put  their  heads  together,  nor  indeed  that  they  shall 
ever  have  met  together  and  formally  agreed,  but  it  is 
essential  that  one  is  able  to  gather  from  all  the 
evidence  that  the  combine  or  conspiracy  alleged  did 
in  fact  exist  between  at  least  some  two  or  more 
of  the  accused;  that  there  was  a  common  design  or 
plan  to  do  the  thing  forbidden  by  the  statute  not 
resting  in  intention  merely  but  reduced  to  a  common 
undertaking  to  carry  that  intention  into  effect. 

H.  "I  have  not  been  able  to  gather  from  the 
material  before  me  that  the  existence  of  such  a 
combination  between  the  parties  has  been  made  out, 
and  I  find  myself  quite  unable  to  arrive  at  the  con- 
clusion that  the  Crown  has  discharged  the  burden 
which  rests  upon  it,  and  consequently  the  prosecution 
fails  as  to  all  the  accused  and  upon  all  three  counts 
of  the  indictment. 

This  definitive  and  well  reasoned  action  of  the 
Candian  courts  offers  a  contrast  to  the  necessity, 
faced  by  our  courts  in  the  United  States,  of  in- 
hibiting many  of  the  vital  processes  of  modern  busi- 
ness because  of  the  letter  of  laws  we  passed  when 
the  world  was  geared  to  different  speeds  and  lesser 
exigencies. 

One  of  these  instances  I  described  as  follows  in  an 
address  delivered  Thursday  December  13,  1931,  be- 
fore the  Boston  Chamber  of  Commerce: 

"The  seven  thousand  theatres  in  the  United 
States  enter  into  written  contracts  with  dis- 
tributors calling  for  ten  million  five  hundred  thou- 
sand separate  exhibitions  of  pictures  every  year. 
The  occasions  for  honest  differences  of  opinion 
arising  in  execution  of  these  contracts  are  almost 
limitless.  In  1922  over  four  thousand  lawsuits 
were  pending,  representing  such  differences  of 
opinion.  No  matter  who  won  or  lost  these  law- 
suits, the  value  of  the  picture  in  question  was 
faded  out  long  before  the  award,  with  irievitable 
bad  feeling. 

"With  the  co-operation  of  representative  in- 
dustrial thought  and  leaders  from  all  branches 
of  the  business,  a  standard  exhibition  contract 
was  agreed  upon  which  provided  that  any  dispute 
arising  therefrom  should  be  submitted  to  a  board 
of  arbitration  of  six  men.  These  boards  were 
established  in  thirty-two  cities,  and  were  com- 
posed of  three  local  exhibitors  and  three  local 
distributor  representatives. 

"So  practical  and  fair  was  this  arrangement 
that  in  six  years  51,255  claims  that  were  filed 
were  settled  or  withdrawn  before  the  date  of 
hearing;  36,777  awards  were  rendered;  only  in  1/3 
of  1  per  cent,  of  all  these  cases  was  a  seventh 
arbitrator  required;  there  were  only  eight  law- 
suits in  six  years,  and  claims  totalling  $27,197,- 
596.36  were  peacefully  and  effectively  settled. 

"This  plan  was  cited  again  and  again  as  a 
conspicuous  example  of  self-regulation  in  Ameri- 
can history. 

"But  the  question  was  raised  as  to  the  technical 
legality  of  the  procedure  under  the  provisions  of 
the  Sherman  Anti-Trust  Act  of  July  2,  1890. 

"The  trial  judge,  in  deciding  the  case,  said: 

'That  competition  between  distributors  has 
been  promoted  by  the  adoption  of  the  standard 
exhibition  contract,  and  that  in  many  ways 
generally  trade  conditions  have  been  vastly  im- 
proved, I  have  no  doubt,  and  so  find.' 

"The  producing  companies  that  had  agreed 
upon  arbitration  had  stimulated  and  not  re- 
strained competition  among  themselves.  They  had 
evolved  a  procedure  which,  in  the  words  of  the 
distinguished  jurist,  'vastly  improved  conditions' 
in  the  trade.  Nevertheless,  the  wording  of  a 
so-called  Anti-Trust  law  passed  in  1890,  before 
motion  pictures  were  dreamed  of  as  a  commercial 
enterprise,  compelled  the  courts  to  undo  the  fair, 
orderly  and  economical  process  set  up. 

"This  is  referred  to  mainly  for  the  lesson  that 
business  generally  may  draw  from  it.  The  motion 
picture  industry  will  still  be  able  to  build  from 


April    3  0,    19  3  2 


MOTION    PICTURE  HERALD 


29 


AVOID  FALSE  ECONOMY  AT  STUDIOS 


(Continued  from  preceding  page) 
our  experience  an  arbitration  system  within  the 
limits   fixed  by  judicial  decision." 

Comprachico  Legislation 
Commenting-  upon  the   lessons   to  be   drawn  from 
such  a  divergence  of  fact  and  law,  I  said: 

"It  is  the  appointed  province  of  legislation  to 
regulate  traffic  and  barter.  But  no  bill  of  rights, 
from  the  Codex  Justinian  to  the  Constitution, 
confers  upon  the  government  the  authority  to 
contain  the  processes  of  business  in  permanent 
strait-jackets.  Such  procedure  is  akin  to  the 
practice  of  medieval  Comprachicos  who  confined 
infants  in  earthen  jars  and  left  them  there  to 
grow  in  the  shape  of  the  vessel,  producing 
synthetic  dwarfs  for  the  courts  and  fairs  of  the 
Middle  Ages. 

"And  if  we  do  not  take  prompt  and  vigorous 
action  to  revise  certain  punitive  statues,  we  shall 
soon  find  many  of  the  soundest  and  most  es- 
sential of  our  industries  similarly  dwarfed  and 
distorted  by  Comprachico  legislation  through 
which  the  economic  theorism  of  forty-two  years 
ago  still  contrives  to  exercise  control  over  in- 
dustrial  management  today. 

"The  modification  of  inconsiderate  law,  to  pre- 
mit  the  orderly  development  of  business,  is  a 
first  and  essential  step  toward  the  restoration  of 
permanent  prosperity  in  the  United  States. 

"This  necessary  modification  affects  every 
"American.  I  propose  that  we  concern  ourselves 
a  moment  with  it. 

"The  philosophy  of  commerce  and  the  methods 
of  business  have  undergone  revolutionary  change 
in  the  past  two  decades.  This  applies  from  the 
most  simple  process  of  business  to  the  most 
complex.  You  do  not  keep  your  books  like  you 
kept  them  twenty  years  ago.  You  do  not  plan 
your  sales  campaigns  in  even  remote  conformity 
to  the  methods  your  fathers  used.  You  no 
longer  view  labor  as  a  commodity.  You  counsel 
with  it  as  an  eo.ual  in  the  partnership  of  en- 
deavor. World  market  reports  are  as  pertinent 
to  your  morning  planning  as  were  the  fluctuation 
of  local  supply  and  demand  to  your  predecessors. 

Archaic  Law 

"But  we  have  had  to  effect  much  of  the  progress 
of  business  in  the  face  of  and  sometimes  in  con- 
flict with  a  body  of  archaic  law,  enacted  into 
statute  when  the  problems  of  industry  were 
naively  simple  compared  to  economic  conditions 
of  1931-1932. 

"In  the  era  of  ruthless  competition  these  now 
antiquated  statutes  of  restraint  and  inhibition 
were  necessary.  But  business  has  progressed  in 
spirit  as  well  as  method,  in  conscience  as  well 
as  complexity.  The  American  business  man  today 
is  entitled,  on  the  basis  of  his  proved  intelligence 
and  recognition  of  community  interests,  to  rea- 
sonable freedom  at  the  hands  of  government — 
freedom  to  work  out  the  problems  that  are  equally 
germarre  to  the  legitimate  successful  operation 
of  business  and  to  the  welfare  and  prosperity  of 
every  workingman  and  every  workingman's  family. 

"There  is  a  healthy  disposition  on  the  part  of 
our  national  legislators  to  consider  the  revision 
of  the  Sherman  Anti-Trust  Law  and  the  Clayton 
Act.    This  is  well. 

"No  one,  of  course,  would  suggest  that  legisla- 
tion yield  its  right  to  interpose  upon  business 
reasonable  conditions,  clearly  in  the  public  in- 
terest. I  only  urge  that  the  method  employed 
shall  be  such  as  to  cause  the  result  to  coincide 
with  the  intent.  I  ask  for  reasonable  freedom 
for  American  business  to  keep  itself  abreast  of 
changing  conditions  and  to  erect  a  more  stable 
edifice   of  prosperity." 

Not  only  our  own  industry  but  leaders  in  every 
form  of  American  business  stand  solidly  together  in 
this  position. 

Economics  at  the  Studios 

In  common  with  all  American  industry,  we  have 
accorded  due  thought  during  the  past  two  years  to 
the  adjustment  of  our  internal  economics  to  meet  the 
general  financial  situation. 

You  are  all  familiar  with  the  rigorous  efforts  that 
have  been  made  and  are  being  pursued  at  the  studios 
to  bring  the  cost  of  picture  production  to  an  irre- 
ducible minimum  consonant  with  the  artistic  necessi- 
ties. You  know  that  every  process  of  distribution 
and  exhibition  is  daily  urfder  the  closest  scrutiny 
and  that  in  each  of  your  companies  it  has  been  made 
a  principal  order  of  the  day  to  conserve  every  pos- 
sible dollar.  _  Nevertheless,  we  are  avoiding  the  false 
economy  which  would  result  in  the  production  of 
entertainment  without  drawing  power.  Every  picture 
which  fails  to  draw  is  "expensive,"'  no  matter  how 
little  it  costs. 

It  is  short-sighted  policy  that  would  deny  the 
necessity  of  research  for  product  as  yet  undiscovered, 
for  uses  and  processes  unknown,  for  markets  yet 
undefined,  on  the  basis  that  the  charge  for  research 
is  merely  waste.  Our  studios  are  the  entertainment 
research  laboratories  of  the  industry.  Themes  are 
tried  and  either  succeed  or  fail,  directors  are  con- 
stantly exploring  to  discover  new  trends  and  tech- 
niques, producers  are  courageously  striking  out  on 
new  roads  of  entertainment  appeal.  Such  proper 
efforts  are  not  to  be  considered  "extravagance"  or 
"waste." 


JUST  A  SLIGHT 
CHANGE  OF  MIND 

The  Seattle  Board  of  Theatre  Cen- 
sors last  week  presented  the  amusing 
spectacle  of  exerting  authority  over  a 
picture  during  a  second  run  showing 
ivhicb  they  left  absolutely  unscathed 
during  its  first  run  engagement  at  the 
Fox  Fifth  Avenue  only  two  months 
ago.  "Tomorrow  and  T  omorroiv"  is 
the  victim.  When  John  Danz  an- 
nounced the  opening  of  the  film  at 
the  Winter  Garden  for  a  week's  sboiv- 
ing,  Dave  Himelhoch  proclaimed  from 
his  chair  at  the  head  of  the  local  board, 
that  children  tinder  18  years  of  age 
must  be  refused  admittance.  Checks 
indicated  that  some  700  children  had 
seen  the  film  at  its  first  showing,  and 
so  far  none  have  been  arrested  for 
juvenile  delinquency.  It  is  the  gen- 
eral opinion  of  much  of  Seattle's  pop- 
ulation that  perhaps  the  censor  board 
in  this  instance  leaped  ptst  a  bit  before 
it  looked. 


When  valuable  machinery  is  scrapped  to  make  way 
for  newer  and  better  processes,  when  vast  research 
laboratories  spend  millions  of  dollars  each  year  in 
investigation  and  discovery,  when  new  lines  of  mer- 
chandise are  manufactured  to  tap  possible  new 
markets,  when  every  successful  newspaper  must  buy 
twice  as  much  material  as  it  uses,  when  vastly 
more  misses  than  hits  issue  from  the  publishing 
industry,  the  investment  chargeable  to  enterprise  is 
an  accepted  factor  of  business.  So  when  a  story 
bought  for  picturization"  is  shelved  because  of  pro- 
duction problems  subsequently  developed,  when  in- 
vestments in  entertainment  personalities  are  made 
subject  to  the  confirmation  of  public  favor,  or  when 
a  finished  film  is  refashioned  in  the  attempt  to  make 
it  better,  the  cost  should  not  be  considered  "waste." 
It  is  the  experimentation  incident  and  necessary  to  trie 
production  of  motion  pictures  and  not  a  proper  charge 
to   an    indefinite  "overhead." 

I  do  not  say  this  to  justify  the  abuses,  the  ex- 
travagance or  the  waste  which  a  mistaken  policy  in 
any  industry  may  effect.  I  say  this  to  make  clear 
the  fact  that  financial  and  business  reorganization  in 
the  motion  picture  industry  is  making  real  progress, 
that  entertainment  research  is  being  placed  on  an 
organized  and  purposeful  basis,  and  that  ths  problems 
of  management  are  being  met  on  an  increasingly 
effective  scale. 

Future   of  the  Industry 

The  motion  picture  industry  offers  a  splendid  ex- 
ample of  the  principle  that  the  saturation  point  is 
remote  for  an  art,  an  industry  or  a  service  that 
remains  fully  susceptible  to  creative  forces. 

There  is  a  vast  distinction  between  the  figures  of 
attendance  at  motion  picture  theatres  and  the  num- 
ber of  possible  customers.  Just  as  every_  picture  pro- 
duced upon  a  higher  standard  of  entertainment  value 
is  lifting  by  that  much  the  standard  of  public  ap- 
preciation for  pictures  of  the  better  kind,  so  does 
every  such  picture  help  to  create  a  greater  market  for 
motion  picture  entertainment.  Every  theme  that 
rises  above  the  previous  level  of  entertainment  appeal 
draws  another  group  of  theatre-goers  to  motion 
pictures.  Every  classic  of  literature,  successfully 
translated  to  the  screen,  introduces  a  new  element  of 
attendance. 

Among  the  inquiries  constantly  conducted  into  the 
state  of  public  taste,  one  recently  instituted  and  still 
in  process  of  development  is  of  particular  interest. 
The  Motion  Picture  National  Preference  Poll,  in- 
augurated by  the  organized  industry  in  March  of  this 
year,  promises  a  very  broad  and  thoughtful  response.; 
The  first  returns  of  this  national  service  indicate  that 
the  audiences  want  release — they  apparently  want 
vicarious  realization  of  what  their  own  condition  or 
life  makes  difficult  or  impossible.  This  means  the 
widest  range  of  entertainment  theme  for  the  screen. 

Obviously  the  maximum  development  of  the  screen 
is  before  it,  not  behind  it.  So  truly  stupendous  is  its 
task  of  universal  entertainment  that  it  is  only  against 
the  background  of  the  almost  immeasurable  con- 
sequent problems  that  its  real  progress  becomes  ap- 
parent.     That   progress  to  date  is  richer  in  drama 


than  any  motion  picture  scenario  and  replete,  indeed, 
with  service. 

I  view  the  last  decade  with  a  deep  appreciation, 
measured  by  my  exact  knowledge  of  your  accomplish- 
ments. You  are  merchants— entertainment  mer- 
chants— manufacturing  and  distributing  drama,  diver- 
sion and  graphic  education.  But  your  constant  and 
expensive  willingness  to  abandon  profitable  practices 
and  disregard  balance  sheet  advice  in  order  to  keep 
covenant  with  good  taste  and  constant  improvement 
testifies  that  the  motion  picture  industry  has  demon- 
strated its  competence  to  regulate  its  own  household. 

We  have  maintained  competition  without  squander- 
ing time  and  money  in  confiscatory  litigation.  We 
work  in  constructive  harmony  because  we  have  con- 
sistently conformed  to  the  decision  of  internal  arbi- 
tration. We  have  avoided  unintelligent  friction  by 
joining  experiences  and  efficiencies  for  mutual  benefit. 

Self-Restraint 

Dealing  in  a  commodity  which  serves  every  state 
and  class  in  the  Union,  we  have  invoked  no  legisla- 
tive straight-jackets  because  we  have  preferred  to 
exercise  self-restraint.  Because  of  continually  closer 
understandings  of  common  responsibilities,  we  have 
long  appreciated  that  we  cannot  separately  affront 
community  sensibility  without  casting  disrepute  upon 
the  entire  industry. 

We  wish  to  be  right,  not  only  because  it  is 
preferable  to  win  under  the  rules,  but  also  because  it 
pays  best. 

We  frequently  misestimate  what  is  best  to  do.  We 
are  sometimes  misled  by  impetuous  judgment,  some- 
times by  calculated  opportunism,  but  our  sins  of 
commission  and  omission,  alike,  have  less  year  by 
year,  and  _  our  praiseworthy  performances  corre- 
spondingly increased.  The  important  things  achieved 
compare  so  favorably  with  the  unimportant  things 
which  we  failed  to  accomplish  that  we  look  to  the 
responsibilities  of  the  future  with  high  hope. 

I  share  a  willing  partnership  in  the  mistakes  which 
the  industry  has  made;  I  claim  no  more  that  partner- 
ship in  the  progress  achieved.  There  is,  -indeed, 
much  yet  to  be  done,  but,  together  we  will  meet  the 
problems  and  all  of  the  industry's  varied  responsi- 
bilities with  an  increasing  faith  in  its  vast  future 
and  in  the  industrial  virility  of  the  nation. 

Italian  Film  Imports  Drop; 

Germany  Issues  New  Ruling 

The  import  of  foreign  films  into  Italy  in 
1931  declined  825,385  meters  from  1930,  ac- 
cording to  George  R.  Canty,  American 
trade  commissioner  in  Berlin.  The  total  in 
1931  was  2,265,749  meters,  which  compares 
with  a  total  of  3,091,134  in  1930.  The  only 
individual  increase  was  from  France,  which 
raised  its  imports  from  599,535  meters  in 
1930  to  822,708  meters  in  1931. 

Germany  has  issued  a  ruling,  expected  to 
effect  foreign  importations,  stating  that  the 
Film  Board,  at  its  discretion,  may  inspect 
not  only  the  versions  of  films  intended  for 
release  in  Germany,  but  also  the  original 
production. 


Tiffany  Petitioning  Coast 

Court  in  James  Cruze  Case 

A  petition  by  Tiffany  for  a  writ  of  pro- 
hibition has  been  submitted  with  briefs  to 
the  supreme  court  in  San  Francisco  this 
week.  The  writ  is  against  the  Los  Angeles 
superior  court. 

The  case  involves  the  appointment  of  an 
arbiter  by  the  Los  Angeles  court,  who  with 
two  others,  would  arbitrate  a  contract  dis- 
pute between  Tiffany  and  James  Cruze 
Productions.  The  latter  claims  Tiffany 
broke  a  contract  calling  for  10  pictures. 


Mefzger  Operating  Theatre 

Lou  B.  Metzger,  former  general  sales 
manager  for  Columbia,  and  before  that  gen- 
eral manager  of  Universal,  is  operating  the 
Spreckels  theatre  in  San  Diego,  Cal.,  in  as- 
sociation with  Amiel  Alperstein,  Los  Ange- 
les exhibitor.  The  house  was  purchased 
from  J.  J.  Franklin  and  Ben  Berinstein  of 
Los  Angeles. 


30 


MOTION    PICTURE  HERALD 


April    3  0,    19  3  2 


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Box  office  receipts  of  three  Coast  cities  for  sixteen  weeks  to  April  16,  1932, 
are  shown  in  the  graph,  based  upon  Motion  Picture  Herald's  weekly  compilation 
of  business  done  at  the  theatres.  The  100  per  cent  dotted  line  represents  the 
average  box  office  receipts  for  each  of  these  three  cities  for  the  entire  year  1931. 

COMMITTEE  IS  READY 

TO  REPORT  TAX  BILL 


Senate  Group  Considers  Volu- 
minous Testimony;  Several 
in  House  Indicate  Regret  at 
Having  Opposed  Sales  Tax 


Planning  to  submit  its  report  to  the  Senate 
this  week,  if  possible,  the  Senate  finance 
committee  is  engaged  in  consideration  of 
the  voluninous  testimony  submitted  during 
the  more  than  two  weeks  of  hearings.  At 
these  hearings,  without  exception,  every  in- 
dustry selected  for  special  taxes  declared 
the  impossibility  of  bearing  the  burden  and 
painted  a  dreary  picture  of  the  economic 
disorders  and  unemployment  which  would 
follow  the  application  of  the  measure  as 
originally  passed  by  the  House. 

Members  of  the  committee  are  faced  with 
a  difficult  task  in  deciding  where  the  burden 
of  the  nearly  one  and  one-quarter  billion 
dollars  to  be  raised  shall  be  imposed. 

Last  week  the  committee  was  urged  to 
increase  the  admission  tax  exemption  to  50 
cents  or,  better  still,  to  impose  no  new  ad- 
mission taxes,  and  representatives  of  the 
theatres — both  legitimate  and  picture — ex- 
hibitors, actors,  scenic  artists  and  musicians 
told  how  hard  the  stage  and  screen  has  been 
hit.  Only  about  40,000  of  the  140,000  theat- 
rical musicians  are  working,  only  a  small 


percentage  of  actors  are  employed  and  those 
who  are  rarely  draw  full  salaries.  Many 
theatres  are  dark  and  there  is  little  work 
for  scenic  artists,  and  the  motion  picture 
houses  are  largely  "in  the  red"  with  little 
hope  of  recovery  if  a  tax  is  imposed,  theatri- 
cal leaders  told  the  Senate  committee. 

A  similar  picture  was  painted  by  repre- 
sentatives of  other  industries  subjected  to 
taxes.  The  jewelry  industry  is  bankrupt 
and  the  fur  industry  is  broke ;  the  automo- 
bile industry  can  stage  no  comeback  if 
taxes  are  imposed,  the  radio  industry  is 
suffering  from  a  plethora  of  competition, 
and  so  on  down  the  line.    Nobody  can  pay. 

Rather  than  special  taxes,  the  committee 
was  urged  almost  unanimously  to  provide 
some  kind  of  general  manufacturers'  tax  in 
which  the  theatre,  manufacturing  entertain- 
ment, were  willing  to  pay  their  share,  ac- 
cording to  exhibitor  spokesmen.  A  strong 
effort  will  be  made  in  the  committee  by 
Senator  Reed  (Rep.  Pennsylvania)  and 
other  members  to  bring  this  about.  Senator 
Reed  favors  a  general  manufacturers'  tax 
under  which  every  manufacturer  of  every 
commodity  except  food  and  clothing  would 
be  taxed  upon  his  gross  sales  from  which 
he  might  deduct  the  amount  paid  for  ma- 
terials, a  low  rate  being  provided,  which 
would  be  little  burden  upon  the  average 
manufacturer. 

There   is,   however,    considerable  doubt 


Producer-Writer 
Agreement  Goes 
Into  Effect  May  1 


Labor  shall  be  paid  for  its  hire,  whether 
worthy  or  not,  under  the  proposed  producer- 
writer  agreement  which  goes  into  effect 
May  1,  having  been  ratified  April  21.  It 
was  discussed  and  explained  at  a  meeting 
of  writers  in  the  Academy  of  Motion  Pic- 
ture Arts  and  Sciences  Monday  night. 

Elimination  of  a  practice  of  "writing  on 
spec"  is  expected  to  end  many  of  the  dis- 
agreements formerly  arising  between  the 
writing  craft  and  studios.  Under  the  new 
proposals,  when  a  writer  delivers  a  story 
treatment  (defined  as  a  "complete  story 
outline")  he  is  to  be  paid  a  specified  amount. 

Upon  delivery  of  a  first  draft  of  a  con- 
tinuity, another  specified  amount ;  upon  de- 
livery of  final  script,  the  final  payment  of 
the  amount  agreed  upon.  If  the  producer 
exercises  his  option  to  eliminate  the  writer 
after  either  of  the  first  two  processes,  the 
writer  will  get  paid  for  what  he  has  done, 
regardless  of  its  acceptability. 

Another  important  issue  settled  by  the 
pact  is  the  matter  of  screen  credits,  which 
would  be  limited  to  the  names  of  the  two 
who  did  most  of  the  work,  irrespective  of 
how  many  writers  had  hands  in  it.  After  a 
picture  is  completed,  in  which  several 
writers  were  concerned,  the  producer  shall 
show  it  to  them.  They  then  vote  upon  the 
two  whose  names,  in  their  opinions,  deserve 
credit  for  writing  the  piece.  The  producer 
then  agrees  to  give  credit  on  the  screen  to 
those,  so  selected.  If  the  writers  cannot 
agree,  "then  and  in  that  event"  the  producer 
will  have  the  right  to  write  up  his  own 
credit  sheet. 

Producer  representatives  who  have  work- 
ed for  months  on  the  problem  are  Irving 
Thalberg,  B.  P.  Schulberg;  writers,  Walde- 
mar  Young,  Clara  Baranger,  Ralph  Block, 
Alfred  A.  Cohn,  Martin  Flavin,  Benjamin 
Galzer,  O.  H.  P.  Garrett,  Howard  Green, 
Percy  Heath,  Gerrit  Lloyd,  Bradley  King. 
Herman  Mankiewicz,  Jane  Murfin,  James 
Seymour,  Frank  Woods,  John  Meehan. 

Producing  companies  already  ratifying 
the  agreement  include  Columbia,  Universal, 
Fox,  Radio,  Tiffany,  Feature  Productions 
(Joseph  M.  Schenck),  Warner-First  Na- 
tional, MGM,  Paramount. 

whether  the  Senate  would  look  with  favor 
upon  such  a  measure,  although  there  are 
indications  that  some  of  the  members  of  the 
House  who  most  vociferously  opposed  the 
manufacturers'  sales  tax  now  regret  their 
action  as  the  task  of  framing  an  equitable 
revenue  bill  grows  in  difficulty. 

Possibilities  also  are  seen  that  the  finance 
committee  will  go  to  the  original  Treasury 
Department  recommendations  for  its  taxes. 
The  Treasury  program  had  the  virtue  of 
providing  only  a  few  industrial  taxes, 
mostly  upon  industries  which  it  was  believed 
could  stand  the  burden.  That  program,  how- 
ever, provides  for  an  admission  tax  exemption 
of  only  ten  cents,  and  it  is  doubtful  if.  after 
its  hearings  last  week,  the  committee  will 
care  to  impose  such  a  burden  on  the  theatres. 
In  all  probability,  if  the  Treasury  program 
is  used,  certain  taxes  will  be  selected  from  it 
and  others  added  to  make  Hp  the  necessary 
and  others  added  to  make  up  the  revenues. 


IVherever 

WOMEN  GOSSIP 


Ihei/  rave 

ABOUT  THIS  NAN 


They'll  DREAM  about 


him  in  this  snicy  dramas 


Baxter  in  smart  clothes,  in  smart  places,  with  smart 
women.  •  A  man- about- town  and  of  all  towns, 
Washington.  On  the  inside  of  the  inner  circle. 
On  the  outside  fringe  of  the  law. 


KAREN  MORLEY  CONWAY  TEARLE 
LENI  STENGEL  LILIAN  BOND 

Alan  Mowbray  Lawrence  Grant 

Vlay  by  Denison  Gift. 
Directed  by  JOHN  FRANCIS  DILLON 

FOX  PICTURE 


MOTION    PICTURE  HERALD 


April    3  0,    19  3  2 


BLACK  HOUSE  OUT  OF  RED 

There  Is  Something  to  Think 
About  in  Frank  Young's  Fight 
That  Won  Out  Over  Gloomy  Days 


There's  the  tang  of  oldthne  show- 
manship in  this  yarn  of  the  adventure 
of  Frank  H.  Young,  as  recorded  in  the 
joyous  enthusiasm  of  Scott  Leslie j  Mo- 
tion Picture  Herald's  correspond- 
ent "ivay  down  in  Florida"  at  Tampa. 
Mr.  Leslie  is  an  exhibitor  of  no  small 
experience,  and  besides  recording  the 
affairs  of  his  region  for  our  readers, 
publishes  a  diminutive  magazine  of 
pithy  good  nature. 

Here  in  essence  is  the  story  of  an  ex- 
hibitor fighting  against  adversity  with 
final  success  with  a  comeback  won,  of 
all  things,  by  bringing  a  black  house 
out  of  the  red,  beating  the  depression 
by  a  black-out,  you  might  say. 

In  view  of  some  of  the  grandiose 
endeavors  in  Chicago  ivhere  "Girl 
Crazy,"  full  length  musical  comedy, 
was  super-added  to  a  picture  show, 
one  finds  here  an  amusing,  and  emi- 
nently successful,  parallel  effort  in  a 
most  remote  stratum  of  society. — The 
Editor. 

By  SCOTT  LESLIE 

Back  in  1915,  Frank  H.  Young  was  the 
owner  of  a  "two  car"  Negro  minstrel  show, 
under  the  moniker  '"Frank  H.  Young's  New 
York  Minstrels." 

One  car  was  a  combination  sleeper  and 
diner,  with  a  section  in  the  rear  for  Frank's 
office  and  stateroom.  The  other  car  carried 
the  big  top,"  scenery,  trucks,  poles  and  all 
the  paraphernalia  used  with  the  show. 

Business  was  good  and  Frank  was  "sittin' 
on  top  of  the  world."  Then  came  the  entry 
of  this  country  into  the  World  War,  and 
things  began  to  happen  for  Frank.  Some 
of  his  actors  joined  other  troupes,  spelled 
"troops."  Others  went  in  for  the  big  wages 
offered  in  shipbuilding  plants  and  other 
lines.  To  meet  this  competition  Frank  had 
to  tilt  salaries.  The  good  old  days  when 
you  could  get  the  best  of  talent  for  "ten 
bucks  and  cakes"  were  passe.  It  was  a 
"mighty  sorry  actor"  who  couldn't  look  you 
in  the  eye  and  say,  "I  gotta  have  five  bucks 
a  day  and  found ;  an'  if  I  doubles  in  brass, 
I  gotta  have  two  bucks  more." 

Motorizes  His  Show 

The  old  "overhead  thing"  was  eating  up 
the  profits,  and  then  some.  To  reduce  ex- 
penses Frank  decided  to  motorize  his  show. 
The  two  railroad  cars  were  sold  and  two 
passenger  busses  and  four  baggage  trucks 
were  purchased.  Things  were  breaking  just 
so-so  for  Frank.  One  year  might  show  a 
profit ;  the  next  might  eat  it  up.  Most  states 
raised  the  traveling  show  licenses  and  that 
was  another  thorn  in  the  side  of  the  troup- 
er, but  Frank  managed  to  keep  the  wheels 
turning. 

Then  along  came  the  depression.  Receipts 
dwindled  until  there  was  hardly  enough 
gross  to  pay  the  expense,  let  alone  show  a 
profit,  and  Frank  saw  the  writing  on  the 
wall.    About  a  year  ago  Frank  played  his 


last  stand.  It  happened  to  be  Tampa.  He 
closed  his  show ;  stored  his  stuff ;  paid  off 
his  actors  and  sent  them  back  to  their  en- 
gagement points..  Frank  had  little. left  but 
a  reputation  for  honesty  and  showmanship. 

Now  in"  the  Negro  section  of  Tampa, 
which  is  known  as  "the  scrub,"  there  was  an 
exclusive  colored  theatre  known  as  the  Cen- 
tral. This  house  had  been  a  sure-fire  money 
maker  in  the  "good  old  days," 

New  Sound  Equipment 

Frank  had  a  "hunch"  and  stepped  in  with 
a  proposition  to  take  over  the  house.  A 
deal  was  made  and  Frank  paid  over  the  first 
month's  rent.  He  then  "closed  for  repairs." 
He  painted  everything,  inside  and  out.  A 
new  marquee  was  built.  -  New  sound  equip- 
ment was  installed.  One  of  his  big  trucks 
was  built  into  an  elaborate  ballyhoo.  An 
electric  light  plant  was  installed  on  it,  with 
lamps  in  many  colors  for  the  night  parades. 
This  plant  also  provided  the  current  for 
the  sound,  and  monster  horns  sent  the  music 
of  jazz  records  through  the  air.  When  this 
ballyhoo  went  through  the  Negro  section  it 
brought  the  nickels  and  dimes  from  hiding, 
and  the  new  Central  opened  with  a  bang. 

Business  carried  on  for  awhile,  but  it 
failed  to  produce  the  amount  needed  to  take 
care  of  the  "nut,"  for  Frank  had  stretched 
his  credit  to  the  limit,  and  the  bills  must 
be  paid. 

Adds  Vaudeville,  Musical  Comedy 

So  he  sent  for  some  of  his  earlier  perform- 
ers. .He  added  vaudeville  and  musical  com- 
edy to  his  picture  program.  Each  Friday 
night  he  staged  a  "Midnight  Ramble"  where 
the  colored  boys  and  girls  "got  hot,"  and 
this  did  the  trick,  for  colored  folk  just  love 
to  see  the  black  actors  on  the  stage.  The 
old  sock,  coffee  pot  and  vases  were  raided 
for  the  hidden  wealth,  and  the  line  formed 
on  the  right  every  night  at  the  rejuvenated 
Central. 

To  keep  one  company  too  long  is  a  mis- 
take, as  Frank  well  knows,  so  he  has  sent 
advance  men  out  through  the  state  and  ar- 
ranged playing  dates  in  other  colored  the- 
atres, and  as  soon  as  he  has  a  line  of  book- 
ings arranged,  he  places  the  current  show 
on  the  road  and  puts  in  a  new  one  at  the 
Central.  This  changing  of  attractions  has 
kept  the  interest  of  his  patrons  and  has  put 
the  Central  in  the  black,  and,  what's  more,  is 
keeping  it  there. 

Frank  now  has  three  shows  working,  one 
in  his  theatre  and  two  on  tour,  using  his  two 
big  motor  busses  to  make  their  jumps. 

So,  Frank  beat  the  depression.  He  has 
ditched  the  red  ink — he  hopes  for  good — 
and,  as  the  jury  says,  "So  say  we  all." 


Named  Monogram  Sales  Head 

Eddie  Golden  has  been  appointed  general 
sales  manager  and  circuit  contact  repre- 
sentative for  Monogram  Pictures  by  W. 
Ray  Johnston,  president.  Golden  formerly 
held  MGM  and  later  Universal  franchises 
in  the  New  England  territory. 


Progress  Seen  In 
Reorganization  of 
General  Theatres 


A  letter  addressed  this  week  to  the  hold- 
ers of  10-year  six  per  cent  convertible  gold 
debentures  of  General  Theatres  Equipment, 
•Inc.,  due  April  1,  1940,  is  seen  as  indicating 
definite  progress  toward  reorganization  of 
the  company. 

The  letter,  signed  by  a  consolidated  com- 
mittee, discloses  that  the  two  committees 
formed  some  months  ago  for  the  debenture 
holders,  have  agreed  upon  the  fundamental 
principles  for  the  basis  of  a  reorganization, 
and  will  act  as  one  committee,  with  Arthur 
W.  Loasby  of  New  York  as  chairman.  The 
committee  includes :  Edward  C.  Delafield  of 
City  Bank  Farmers  Trust  Company,  New 
York;  Harry  S.  Durand  of  Mackaye  &  Co., 
New  York;  Lloyd  S.  Gilmour  of  Blyth  & 
Co.,  Inc.,  New  York;  Arthur  Peck  of  Har- 
per &  Turner,  Philadelphia;  Conrad  H. 
Poppenhusen,  of  Poppenhusen,  Johnston, 
Thompson  &  Cole,  Chicago ;  Seton  Porter  of 
Sanderson  &  ■  Porter,  New  York,  and  Ray 
W.  Stephenson  of  Cassatt  &  Co.,  Philadel- 
phia. 

Under  a  plan  with  which  the  Chase  Na- 
tional Bank  has  agreed  in  principle,  among 
other  things,  the  bank  and  other  debenture 
holders  who  participate  would  receive,  on  a 
pro  rata  basis,  in  exchange  for  the  obliga- 
tions which  they  hold,  preferred  stock  of  a 
reorganized  company. 


Universal  To  Hold  3  Sales 

Sessions  for  New  Schedule 

Universal  will  hold  three  conventions  this 
year,  at  San  Francisco,  Chicago  and  New 
York.  The  first  will  be  held  in  San  Fran- 
cisco on  May  1  at  the  St.  Francis  Hhotel. 
The  Hotel  Drake  will  be  the  scene  of  the 
Chicago  meet,  May  5  and  6;  and  the.  New 
York  session  will  be  at  the  Park  Central 
Hotel,  May  8  and  9. 

All  three  will  be  conducted  by  George 
Schlaifer,  general  sales  manager,  with  E.  T. 
Gomersall  assisting  on  the  Coast.  .  Carl 
Laemmle  and  Laemmle,  Jr.,  plan  to  attend 
the  three  sessions.  Schlaifer  and  Gomersall 
leave  the  home  office  this  week  for  the 
Coast  citv. 


Rothafel  Appoints  Jones  as 
Art  Director  for  Radio  City 

S.  L.  (Roxy)  Rothafel  has  appointed 
Robert  Edmund  Jones  as  art  director  in  the 
RKO  theatres  of  Radio  City,  the  Rockefeller 
Center  in  New  York.  He  will  have  head- 
quarters in  the  International  Music  Hall. 

Jones  is  a  noted  scenic  designer,  having 
designed  the  sets  for  such  plays  as  "Mourn- 
ing Becomes  Electra,"  "Green  Pastures." 
He  at  one  time  was  co-producer  with  Ken- 
neth MacGowan  and  Eugene  O'Neil  at  the 
Greenwich  Village  theatre  in  New  York. 


Union  Operators  Discharged 

Owners  of  six  theatres  in  San  Antonio 
have  discharged  projectionists  after  they 
threatened  to  go  out  on  strike  last  week. 
Non-union  operators  replaced  the  union 
men  in  all  cases.  Union  demands  brought 
about  the  strike  threat. 


A 


Y 


ALL 


AM 


RICA 


APRIL 


29 


T  H 


FANNIE  HURST'S 


SYMPHONY 


OF  SIX 


MILLION 


NOW  TWO-A-DAY  GAIETY  THEATRE,  N.Y. 
OPENED  GREAT  PRE-RELEASE  ENGAGEMENTS 
WASHINGTON . . .  CLEVELAND . . .  SAN  ANTONIO 
HOUSTON ...  BIGGEST  GROSS  IN  14  WEEKS 


R  K  O    RADIO  PICTURE 


36 


MOTION    PICTURE  HERALD 


April    3  0,    19  3  2 


CREATIVE  POWER  PRESSING  NEED 

OF  BRITISH  INDUSTRY:  MOORING 


Taboo  of  individual  Ideas  by 
Executive  Interference  and 
Petty  Upsettings  of  Work 
Blamed  for  Inferior  Product 

By  WM.  H.  MOORING,  London 

What  is  ostensibly  a  move  to  develop  new 
directors  from  among  the  young  British 
technicians  aspiring  to  that  status,  has  been 
started  by  John  Maxwell  of  British  Inter- 
national Pictures,  Ltd.  Maxwell  has  decided 
that  his  principal  director,  Alfred  Hitchock, 
shall,  for  the  next  year,  direct  no  films  of 
his  own,  but  shall  supervise  the  work  of  sev- 
eral newcomers. 

This  is  following  the  lead  of  many  of  the 
Hollywood  studios  and  of  Ufa  of  Germany, 
which  for  some  time  worked  Eric  Pommer 
as  a  supervisor  with  complete  control  over 
a  staff  of  directors.  The  Elstree  experiment 
should  work  well  if  Hitchcock  is  afforded 
that  degree  of  freedom  that  has  so  far  been 
denied  to  directors  working  under  the  B.  I. 
P.  banner. 

Unanimous  opinion  among  the  technicians 
of  Elstree  is  that  individual  ideas  are  tabood 
by  certain  executive  interference,  and  petty 
interferences  are  blamed  for  much  of  the 
disappointment  occasioned  by  the  bulk  of 
recent  B.  I.  P.  product.  Story  selection  has 
been  weak,  and  story  treatment  in  the  main 
even  weaker.  For  this  state  blame  has  been 
allocated,  but  it  lies  with  the  past. 

Need  for  Creative  Power 

If  British  International  can  show  British 
producers  a  way  in  which  raw  human  mate- 
rial can  be  effectively  developed,  they  will 
have  performed  a  great  service  to  British 
motion  pictures,  for  one  of  the  most  press- 
ing needs  of  the  British  film  industry  today 
is  creative  power.  Not  only  native  direc- 
tors, but  screen  writers  are  at  a  heavy  pre- 
mium, as  has  been  discovered  by  most  of 
the  American  concerns  who  have  so  far 
started  serious  production  on  this  side  of 
the  Atlantic.  In  nearly  every  case  where 
any  progress  has  been  registered,  there  has 
had  to  be  almost  wholesale  importation  of 
American  technicians  and  executives.  Even 
the  British  production  concerns  have  had 
to  import  talent  from  the  continent,  or  have 
had  to  borrow  technical  inspiration  from 
German  and  French  directors.  At  the  mo- 
ment the  process  of  importation  is  going  on. 

Warner  Brothers  and  First  National,  who 
propose  extensions  to  their  British  produc- 
tion unit  at  Teddington  near  London,  are 
expecting  over  from  Hollywood,  Randall 
Sayre  and  W.  Scott  Darling,  both  British 
writers  with  lengthy  American  experience. 
Terrell  Morse  is  also  coming  over  to  take 
over  the  editorship-in-chief  of  all  the  British 
output  from  Teddington.  A.  M.  Salamon, 
for  17  years  with  Warner,  is  taking  over 
studio  management.  Meanwhile,  the  shift- 
round  at  the  B.  I.  P.  studio  has  resulted  in 
Mrs.  Boyd,  for  some  time  past  the  right  hand 
"man"  to  Walter  Mycroft,  scenario  and  pro- 
duction chief  at  the  B.  I.  P.  studios,  leaving 
the  concern  to  join  Warner-First  National, 


and  Sam  Simmons,  chief  cutter  from  Els- 
tree, has  also  gone  over  to  the  same  unit. 
V 

Local  Censors  Close  Theatre 

At  Beckenham  in  Kent  (near  London)  the 
local  council  recently  initiated  a  censorship 
panel  of  nine  persons.  This  unofficial  body 
overruled  the  certifications  of  the  British 
Board  of  Film  Censors,  and  insisted  upon 
ridiculous  conditions  relating  to  the  exhibi- 
tion of  films  in  local  theatres.  Children  were 
not  allowed  to  see  this  and  that  and  the  local 
theatre  owners  were  harassed  to  a  point  of 
suicide. 

As  a  result  local  public  resentment  has 
sprung  up,  and  patronage  has  been  trans- 
ferred to  other  cinemas  in  adjacent  areas 
outside  the  jurisdiction  of  the  Beckenham 
censors.  One  of  the  leading  theatres  in 
Beckenham — the  Pavilion — has  had  to  close 
down  owing  to  reduced  public  support. 

Meanwhile  the  tendency  on  the  part  of 
various  local  authorities  to  set  up  special 
censorship  committees  continues,  and  the 
C.  E.  A.  is  to  consider  the  appointment  of  a 
full-time  officer  to  conduct  a  propaganda 
campaign  in  counteraction  of  the  many  or- 
ganized meddlers  now  working  against  the 
cinema  as  an  institution. 

V 

Imperial  Quota  Asked 

That  the  Imperial  Conference  at  Ottawa 
should  consider  the  question  of  an  Imperial 
film  quota  is  urged  by  Hubert  T.  Marsh, 
F.  C.  A.,  managing  director  of  British  and 
Dominions  Film  Corporation. 

"The  Canadian  market,"  Mr.  Marsh  points 
out,  "represents  just  over  one  per  cent  of 
the  sales  value  of  a  British  film."  This,  he 
says,  is  no  doubt  due  partly  to  inadequate 
distribution  arrangements,  but  that  is  not 
all,  and  particularly  in  this  market  pro- 
ducers should  be  able  to  claim  a  fair  field. 

"The  virtual  monopoly  which  exists  nearly 
throughout  the  British  Empire,"  said  Marsh, 
"is  almost  as  great  a  handicap  as  the  Ameri- 
can hold  on  the  English  market,  before  the 
introduction  of  the  British  quota,  and 
actually  weighs  more  heavily  on  those  who 
are  producing  quality  British  films  worthy 
to  carry  the  message  of  England  to  the  Em- 
pire. We  cannot  meet  monopoly  alone,  Brit- 
ain must  have  the  beneficial  help  of  the 
Imperial  governments  and  an  imperial  quota 
is,  without  doubt,  the  most  efficacious  means 
of  bringing  about  this  desirable  end. 

"If  English  producers  were  assured  of  a 
fair  opportunity  throughout  the  Empire  they 
could  attempt  film  subjects  of  special  Empire 
interest." 

If  the  Imperial  Conference  tackles  this 
situation  seriously,  it  should  insure  an  im- 
perial quota  sufficiently  strong  to  preclude 
the  possibility  of  English  or  empire  films 
being  used  as  second  features  during  the 
dead  hours  of  cinema  attendance.  I  think  the 
Imperial  quota  should  start  at  10  per  cent 
and  rise  to  25  per  cent,  with  special  pro- 
visions to  avoid  the  production  of  British 
and  empire  films  of  deliberately  low  quality 
designed  merely  to  comply  with  legislation 
based  on  the  principle  of  footage  exhibition 
only. 


SMPE  Museum 
Opens  on  Coast 

A  collection  of  several  thousand  objects 
showing  the  evolution  of  the  motion  picture 
industry,  has  been  established  by  the  Society 
of  Motion  Picture  Engineers  in  the  Los 
Angeles  Museum,  with  Chairman  E.  Theisen 
of  the  SMPE  museum  committee  in  charge. 

Among  the  exhibits  represented  are :  Muy- 
bridge  with  his  "Horse  in  Motion"  experi- 
ments for  Leland  Stanford,  various  models 
of  projectors  including  Edison,  Edison  Ex- 
hibition Model,  Pathe,  Amet,  Edengraph. 
Motiograph,  Kinema-Kolor.  There  is  a  col- 
lection of  3,000  stills,  handbills,  posters  of 
the  nickeldeon  theatres,  props  used  in  pic- 
tures, miniatures,  and  photographs  of  promi- 
nent people. 

One  exhibit  that  represents  about  six 
years'  work  is  a  collection  of  1,200  authentic 
specimens  of  film  made  by  the  pioneers. 
They  vary  from  four  millimeters  to  four 
inches  in  width.  There  are  200  different 
color  attempts  recorded,  as  well  as  sound, 
third  dimension,  processes,  and  outstanding 
pictures,  and  the  first  piece  of  film  made  on 
the  celluloid  supplied  by  George  Eastman  to 
Edison  in  1889,  and  transparent  paper  used 
prior  to  the  advent  of  celluloid. 

Mrs.  Alice  Herbert,  widow  of  Thomas  H. 
Ince,  has  left  a  collection  of  ninety-four 
albums  containing  the  complete  collection  of 
synopses  of  the  pictures  directed  by  Ince, 
with  a  complete  set  of  stills. 

Another  interesting  collection,  made  by 
David  Horsley  in  1920,  contains  hand-col- 
ored transparencies  of  famous  stars  of  1915 
to  1920. 

Houses  in  Mexico  City  Must 
Use  Quota  of  Mexican  Films 

All  motion  picture  theatres  in  Mexico 
City  must  in  the  future  show  at  least  one 
film  of  two  reels  each  week,  which  has  been 
produced  in  Mexico,  or  incur  the  full  penalty 
of  heavy  fines  provided  under  new  legisla- 
tion. 

The  measure,  designed  to  protect  the  Mex- 
ican film  industry,  is  seen  in  some  quarters 
as  placing  the  theatres  thus  restricted  in  a 
definitely  precarious  position,  if  it  does  not 
actually  result  in  numerous  closings.  A  lead- 
ing theatre  has  already  declared  it  impossi- 
ble to  comply  with  the  law,  due  to  the 
scarcity  of  Mexican-produced  films. 


Agfa  Ansco  Shows  Net  Loss 
Of  $1,085,873  During  1931 

Agfa  Ansco  Corporation  reports  a  loss 
of  $314,313  before  interest  and  depreciation, 
for  the  year  1931.  Net  loss  for  the  year 
amounted  to  $1,085,873,  as  compared  with 
net  profit  of  $47,380  in  1930. 

Horace  W.  Davis,  president,  informed 
stockholders  a  note  for  $4,000,000,  due 
April  6,  had  been  extended  to  June  6,  and 
that  a  plan  for  recapitalization  is  being 
considered. 


THE  PUBLIC'S  PREFERENCE  IS  CLEAR 


VOTE  HERE  FOPL 

TWO  LONG 
FEATURES 


THERE  IS  NO  CHANCE  OF  MISTAKING 
TH  E  VERDICT  


WHEREVER  PUBLIC  OPINION  IS 
RECORDED,  ITS  A  LANDSLIDE 


&  1 

4 


I 


VOTE  HERE  FOR 

ONE  DIG 
FEATURE 

EDUCATIONAL  COMEDY 
NEWSREEL 
NOVELTI  ES 


NEWSPAPER  READERS,  CLUB  MEMBERS, 
THEATRE  PATRONS,  ALL  GIVE.    .  . 


A  TREMENDOUS  MAJORITY  IN  FAVOR. 
OF   THE    DIVERSIFIED  PROGRAM 


More  showmen  are  applying  the  "give  the  public  what  it  wants"  rule  to  the  double  feature 
question.  More  patrons  are  being  asked  to  express  their  opinions.  And  everywhere  the  balloting 
is  a  positive  demand  for  diversified  entertainment.  You'll  keep  your  audience — and  yourself 
— happier  if  you  meet  the  public's  wishes  with  a  good  variety  show... one  fine  feature,  one  of 
Educational's  rip-roaring  two-reel  comedies  and  plenty  of  novelties  selected  from  EducationaVs 
one-reel  pictures.  Try  it  now  and  prove  for  yourself  that  it's  "what  the  public  wants." 


E  D  U  C  AT  ION  AL  FILM 
EXCHANGES,  /tl.c~. 


"THE  SPICE  OF  THE  PROGRAM" 


E  •  W '  HAMMON  S 


38 


MOTION    PICTURE  HERALD 


April    3  0,    19  3  2 


PASSING  IN  REVIEW 


i 


The  department  endeavors  to  set  forth  two  lines  of  material 
of  service  to  the  exhibitor — first,  a  showman's  evaluations 
of  the  outstanding  pictures — second,  reviews  of  information 


MIRACLE  MAN 
Paramount 


85  minutes 


P  HIS  powerful  screen  attraction  offers  good 
'  showmen  many  ways  to  keep  on  the  profit- 
able side  of  the  ledger  and  at  the  same  time 
gives  their  patrons  a  perfect  evening's  enter- 
tainment by  reason  of  a  story  well  told,  splen- 
didly acted  and  intelligently  directed.  There 
may  be  portions,  where  your  audience  may 
giggle  a  bit,  though  it  was  never  intended  they 
should,  but  they'll  forget  those  portions  by  the 
time  the  picture  is  finished. 

The  title  is  one  that  can  be  tied  into  a  hun- 
dred fine  selling  angles  of  the  kind  that  direct 
attention  to  your  theatre  and  reflect  such  atten- 
tion in  box  office  figures.  Strong  names  (we 
hope  for  most  towns)  include  Sylvia  Sydney, 
Chester  Morris,  Robert  Coogan  (marvelous), 
Hobart  Bosworth  and  every  other  member  of 
this  competent  cast. 

"Audience  value"  is  as  close  to  a  hundred 
per  cent  as  anything  you've  run  this  season. 
Why  it  should  not  prove  highly  satisfying  to 
almost  every  theatre  in  the  country  would  be 
beyond  us  to  fathom,  but  this  much  we  are 
convinced  of :  ballyhooed  and  sold  as  one  of 
the  really  great  pictures  of  the  year,  "Miracle 
Man"  is  going  to  pay  you  big  dividends.  Those 
who  make  the  terrible  mistake  of  letting  it  shift 
for  itself  will  find,  as  many  did  with  "street 
Scene,"  that  it  will  not  produce  at  the  b.  o. 

The  crook  slant  may  make  this  questionable 
for  the  smaller  towns,  but  the  quality  of  its 
entertainment  factors  should  make  it  highly 
acceptable  most  anywhere. 

One  could  write  reams  about  a  picture  like 
"Miracle  Man."  We  recommend  this  one  for 
an  extra  run  and  only  insist  that  you  back  it 
up  with  a  selling  and  advertising  campaign  as 
strong  as  the  picture  itself.  With  such  back- 
ing we  cannot  concede  anything  but  record 
attendance. 

Once  again  we  urge  you  to  get  behind  this 
picture.  Regardless  of  advance  comment  from 
the  larger  first  runs,  sell  it  as  if  you  thought 
your  patronage  never  heard  of  it  before.  A 
checkup  after  the  picture  has  concluded  its  run 
will  reveal  that  it  only  disappointed  where  the 
showman  in  the  theatre  lay  down  on  the  job 
and  the  picture. 

COHENS  AND  KELLYS  IN  HOLLYWOOD 
Universal  75  minutes 

SMART  guys,  dump  guys,  know-it-alls  and 
others,  including  those  coming  under  the 
heading  of  highbrows,  may  turn  up  their  noses 
at  this  sort  of  screen  hokum,  but  deep  down  in 
their  hearts  they  know  durned  well  that  "The 
Cohens  and  Kellys"  are  going  to  make  money 
at  the  box  office.  With  each  succeeding  picture 
of  this  series  we've  heard  the  same  tripe  about 
hokum,  cheap  stuff,  etc.,  but  with  each  succeed- 
ing one  we've  seen  them  packing  them  in  at 
the  theatres.  If  that's  cheap  hokum  serve  us 
a  couple  of  extra  large  portions. 

The  title  is  OK.  The  very  mention  should 
be  enough  to  bring  them  to  your  box  office 
any  time.  Added  to  that  title  is  the  fact  that 
Universal  has  kept  the  same  combination  in 
the  title  roles.  Then  you  can  use  your  imagina- 
tion to  give  them  plenty  of  hints  about  what 
they'll  see  when  this  inimitable  team  hits  the 
film  capital.  If  your  imagination  refuses  to 
work  for  you  then  fall  back  on  a  good  press 
book  that  will  help  your  tired  brain  function. 

Audience  reaction  may  not  be  a  wow.  But 
I  laughed  plenty.  So  did  the  patrons  at  the 
Mayfair  theatre  in  New  York.    And  so  will 


your  patrons  on  Main  Street  and  the  side 
streets. 

Forget  about  whether  it's  the  greatest  pic- 
ture. It  isn't,  but  it  is  a  money  maker  because 
it  is  what  most  fans  want  these  days ;  some- 
thing that  will  help  them  to  happiness  without 
overtaxing  their  mental  capacities  and  some- 
thing they  can  forget  ^bout  ten  minutes  after 
they've  seen  it.  And  so  can  you  after  you've 
chalked  up  some  nice  profits  for  your  theatre. 


WET  PARADE 
M-G-M 


18  minutes 


ANYTHING  with  a  prohibition  theme  ought 
to  be  considered  pretty  good  box  office  now- 
adays because  of  the  agitation  about  the 
Volstead  amendment.  This  one  is  made  even 
more  so  by  reason  of  the  fine  picture  M-G-M 
turned  out  and  the  fact  that  it  will  hold  the 
interest  despite  its  much  too  much  length. 
But  at  the  same  time  you  must  be  extremely 
careful  how  you  handle  the  selling  of  this 
picture  in  your  community  because  of  the 
opposing  factions  on  this  national  controversy. 
To  deliberately  take  sides  may  bring  down 
upon  your  head  and  theatre  the  wrath  of  one 
side  or  the  other,  or  both.  Be  a  hundred  per 
cent  neutral  and  you  won't  have  to  lose  sleep 
worrying. 

Title?  Ought  to  be  box  office  anywhere  and 
everywhere.  You  can  serve  it  on  a  platter  so 
tempting  surrounded  with  unusually  good  mer- 
chandising garnishes  and  appetizers  that  they 
won't  want  to  miss  seeing  it.  With  the  title 
can  be  lined  up,  for  a  still  more  savory  offer- 
ing, the  cast,  which  holds  some  good  marquee 
names,  such  as  Lewis  Stone,  Walter  Huston, 
Dorothy  Jordan,  Neil  Hamilton,  Robert  Young 
and  seven  others,  and  last,  but  far  from  the 
least,  Jimmy  (Schnozzola)  Durante.  Believe 
it  or  not,  Schnozzola  actually  goes  dramatic 
towards  the  finish  but  the  audience  at  the 
Rialto  in  New  York  refused  to  take  him  seri- 
ously. So  you  have  a  strong  b.  o.  title,  and 
strong  marquee  names,  and  all  you  need  add  to 
those  two  are  some  smart  selling  lines  to 
attract  their  attention  and  you  should  be  all 
set  for  some  profitable  business. 

Audience  strength  is  far  above  par.  The 
theme  is  handled  carefully  and  diplomatically 
and  should  not  offend  unless  you  make  it  appear 
that  it  is  a  preachment  for  or  against.  Let  the 
picture  speak  for  itself  and  you  avoid  such 
complications. 

It  should  be  played  away  from  kid  days  and 
spotted  for  your  longest  run  elsewhere.  And 
what  an  education  it  gives  on  how  cheap, 
poisonous  bootleg  booze  is  made  They'll  talk 
about  that  slant  for  days. 

We  see  dough  in  this  picture  and  you  will, 
too,  if  you  give  more  than  passing  thought  to 
the  way  you  are  going  to  advertise  it  in  your 
own  town.  Keep  away  from  the  issue  as  part 
cf  your  campaign ;  rather  sell  the  title,  the 
stars  and  some  showmanship  strictly  along  neu- 
tral lines.  It  ought  to  stir  up  some  splendid 
worth-of-mouth  advertising.  Keep  the  length ; 
it  runs  about  two  hours,  so  if  you  do  any  kind 
of  SRO  business  you  must  watch  for  your 
breaks  to  get  the  most  out  of  your  turnover. 


THE  SKY  BRIDE 
Paramount 


78  minutes 


laffs  of  the  kind  that  we've  been  told  this 
country  needs  more  of. 

The  title  conveys  nothing  at  all,  or  else  gives 
one  a  wrong  idea  of  what  the  picture  is  all 
about.  But  you  can  make  the  title  just  the 
means  towards  an  end  if  you  settle  yourself  in 
your  deep  "thinking"  chair  and  plan  out  your 
campaign  so  as  to  make  them  want  to  see  a 
picture  like  this. 

Play  around  with  whatever  catchline  you  can 
figure  out  of  your  own  head  or  the  press  book. 
Plug  it  along  with  Richard  Arlen,  Jack  Oakie, 
Robert  Coogan  and  whichever  others  you  think 
will  help  the  b.  o.  pull.  Then  jam  it  down 
their  throats  in  a  real  circus  fashion.  That's 
what  it  is,  anyway,  an  air  circus  consisting  of 
three  flyers  who  are  out  barnstorming  for  a 
living.  Jack  Oakie  and  Richard  Arlen  cer- 
tainly team  up  as  a  swell  box  office  team.  Had 
they  added  to  those  two  names  a  better  known 
feminine  lead  it  would  have  been  lots  better. 

An  audience  picture,  is  my  verdict.  What- 
ever it  may  lack  in  box  office  strength  is  just 
about  overcome  by  its  audience  strength.  So 
you  can  quickly  judge  what  you  have  to  do  to 
make  money  with  it.  You  must  provide  the 
box  office  appeal  in  the  way  you  sell  it,  which 
shouldn't  be  so  hard  when  you  stop  to  review 
the  many  slants  available  for  selling  it. 

There's  nothing  we  can  see  to  make  it  un- 
suitable for  the  kids  or.  Sundays,  so  play  it 
where  you  like  and  see  if  you  can't  sell  your 
customers  the  idea  that  this  is  a  good  picture. 
They  won't  register  any  kicks  after  they  see  it. 

It  rests  with  each  individual  showman  to 
make  this  one  either  below  par  or  above  par 
by  reason  of  good  merchandising. 


AMATEUR  DADDY 
Fox 


71  minutes 


ANOTHER  air  picture  and  one  almost  de- 
void of  love  interest  or  romance,  yet  it  is 
real  entertainment  from  beginning  to  end  and 
crammed  full  of  some  highly  satisfying  belly- 


HOKUM-HOKUM  and  more  hokum;  but 
this  is  the  kind  that  the  customers  will  eat 
plenty  of  and  then  ask  for  more.  There  is 
nothing  like  the  good  old  fairy  tale  and  Cin- 
derella stuff  to  send  the  natives  home  happy 
these  days.  So  why  dish  them  sophisticated 
pictures? 

The  title  has  a  wealth  of  fine  selling  angles 
that  ought  to  register  with  sweet  returns  for 
the  box  office.  And  besides,  you  can  tie  it  to 
Warner  Baxter's  role  in  "Daddy  Long  Legs." 
Other  names  include  Marion  Nixon  and  Frankie 
Darrow  and  the  "Smith"  kiddies ;  altogether 
they  hand  you  a  grand  performance  despite  the 
creaks  and  squeaks  of  an  ancient  plot. 

Big  cities  ought  to  find  this  a  good  audience 
picture ;  and  the  smaller  towns  and  cities  will 
find  it  right  to  their  tastes.  We  won't  attempt 
to  go  into  any  lengthy  description  of  the  plot 
because  you  can  get  that  from  the  Herald's 
informative  review  and  Fox's  merchandising 
campaign  book,  which  is  unusually  good.  Read 
them  both  through  for  all  the  information  you 
should  require  to  start  off  your  selling  cam- 
paign in  a  big  way. 

Everything  about  this  one  is  O.K.  for  both 
kids  and  Sundays.  That's  advantage  number 
one.  You  can  spot  it  where  it  will  do  you  the 
most  good  financially.  Number  two,  you  can 
make  a  lot  of  noise  and  exploit  it  to  your 
heart's  content  because  they  won't  take  ex- 
ception to  your  promise  of  a  really  good  show. 
It's  far  from  an  epic,  it's  weak  in  plot  and,  as 
mentioned  before,  there's  a  large  dose  of  hokum, 
but  it's  a  business  getter  just  the  same  and  one 
that  you  will  remember  every  time  you  look  at 
vour  bank  deposits  for  this  engagement. 

—CHICK  LEWIS. 


A  GREAT  HUMAN  DRAMA 
LIVES  ON  T 


ALL  THEIR  LIVES  THEY 
LOVED.  SHE  GAVE  ALL... 
HE  NOTHING.  ALWAYS 
SHE  WAS  THRUST  INTO 
THE  BACK  STREETS,  WHILE 
HE  ENJOYED  THE  SUN- 
LIGHT. YET  HE  LOVED 
HER.  WHAT  A  SARDONIC 
SITUATION ! 


Hi 


a       —      -  — 

Jane  Darwell. 


Produced  by  Carl  Laemmle,  Jr. 
Presented  by  Carl  Laemmle. 


40 


MOTION    PICTURE  HERALD 


April    3  0,    193  2 


Sky  Bride 

(  Paramount) 
Air  Drama 

Paramount  turns  to  the  barnstorming  stunt 
fliers,  with  their  risk  and  daring  at  the  coun- 
try fairs  of  the  nation,  and  their  contribution 
to  the  science  of  aviation,  for  its  glorification 
of  the  flier,  in  this  film. 

The  story  is  in  a  measure  melodramatic,  in 
a  measure  thrilling  and  all-in-all,  appeared 
to  entertain  an  audience  at  the  New  York 
Paramount.  During  a  few  of  the  many  air 
sequences  the  patrons  seemed  caught  in  the 
thrill  of  the  stunting  planes. 

Richard  Arlen,  Tom  Douglas  and  Harold 
Goodwin  are  three  such  barnstorming  fliers, 
playing  the  country  fairs,  doing  their  "stuff" 
with  a  punch  and  vigor  which  moved  the  film 
at  a  fast  pace.  Jack  Oakie  is  manager  and 
ballyhoo  man  for  the  outfit.  A  sharp  but 
friendly  rivalry  persists  between  Arlen  and 
Douglas,  and  on  one  of  their  stunt  flights  Arlen 
comes  too  close,  hits  Douglas'  plane  and  the 
latter  is  killed.  Arlen  is  completely  "licked" 
and  disappears.  Goodwin  goes  East  and  Oakie 
sets  out  to  find  Arlen. 

When  he  does,  Arlen  is  employed  as  a  me- 
chanic at  a  large  airport,  being  watched  with 
more  than  a  friendly  eye  by  Virginia  Bruce, 
who  met  him  accidentally  on  the  road  and  pro- 
cured him  the  job.  Arlen,  we  understand,  has 
lost  his  nerve  and  is  afraid  to  go  up.  Oakie 
tries  to  restore  the  lost  nerve,  with  little  suc- 
cess, until  he  is  accidentally  aided  by  the  jeer- 
ing laugh  of  Charles  Starrett,  ace  flier  of  the 
field.  With  all  the  pilots  gone  from  the  port, 
Oakie  and  Arlen  plan  a  flight.  Immediately 
before  the  take-off,  however,  Arlen  suddenly 
discovers  that  the  owner  of  the  boarding  house, 
where  they  are  stopping,  is  the  mother  of 
Douglas,  killed  in  the  crash  with  Arlen.  The 
nerve  is  gone  again,  until  it  is  discovered  that 
Robert  Coogan,  little  nephew  of  Louise  Closser 
Hale,  Douglas'  mother,  is  hanging  to  the 
airplane  in  which  Starrett  has  just  left. 
Arlen  goes  after  them  and  rescues  the  child 
with  a  daring  stunt.  The  expected  reconcilia- 
tion with  Douglas'  mother  and  Miss  Bruce 
concludes  the  film. 

Produced  and  distributed  by  Paramount.  Directed 
by  Stephen  Roberts.  Screen  play  by  Joseph  L.  Man- 
kiewicz,  Agnes  Brand  Leahy  and  Grover  Jones. 
Photoplay  by  David  Abel  and  Charles  Marshall.  Re- 
lease date,  April  29,  1932.  Running  time,  78  minutes. 
CAST 

Speed  Condon   Richard  Arlen 

Alec  Dugan   Jack  Oakie 

Ruth    Dunning  Virginia  Bruce 

Willie   Robert  Coogan 

Jim   Carmichael  Charles  Starrett 

Mrs.  Smith   Louise  Closser  Hale 

Eddie  Tom  Douglas 

Bill  Adams   Harold  Goodwin 


The  Wet  Parade 

(MGM) 
Dry  vs.  Wet 

MGM  here  offers  both  sides  of  the  Prohibi- 
tion controversy,  making  a  bold  effort  to  pic- 
ture, dramatically,  conditions  as  they  existed 
before  the  Volsteadian  era,  and  as  they  are  pre- 
sumed to  exist  today.  It  cannot  be  said  that 
the  film,  an  adaptation  of  the  Upton  Sinclair 
story,  definitely  takes  a  firm  position  on  either 
side,  but  it  rather  appears  to  lean  toward  the 
pre-Prohibition  status,  almost  as  the  lesser  of 
two  evils. 

The  film  is  unusually  lengthy,  running  just 
over  two  hours,  and  is  definitely  divided  into 
three  parts,  the  first,  the^  early  days  on  a  South- 
ern estate ;  second,  the  same  period  in  a  North- 
ern city,  and  third,  the  present  day,  with  the 
transition  from  "pre"  to  present  indicated  by 
scenes  depicting  the  reaction  of  the  city's  popu- 
lace to  the  enactment  of  the  amendment.  The 
screen  adaptation  follows  the  Sinclair  original 
with  decided  fidelity,  with  the  single  exception 
of  the  conclusion,  which  strikes  the  "happy 
ending"  vein,  hardly  present  in  the  book. 

The  cast,  a  long  one,  includes  in  the  first 
phase  the  meritorious  performances,  it  was 
agreed,  of  Lewis  Stone  as  the  Southern  gentle- 
man who  drinks  himself  into  suicide  and  the 


grave,  surrounded  by  too  congenial  companions ; 
his  daughter,  Dorothy  Jordon,  who  is  thus 
shown  the  evil  of  drink ;  Neil  Hamilton,  her 
brother,  budding  playwright,  who  is  going  the 
way  of  his  father ;  Emma  Dunn,  Stone's  wife. 
Miss  Jordon,  Hamilton  carry  over  into  the  sec- 
ond phase,  in  the  North  of  approximately  1916 
and  on  to  date. 

Therein,  Walter  Huston  offers  what  was  con- 
ceded to  be  the  finest  performance  of  the  film, 
that  of  a  broken  down  politician,  reduced  to 
sponging  on  his  wife  and  son,  Clara  Blandick 
and  Robert  Young,  respectively,  who  operate 
a  boarding  house.  Hamilton  comes  North  to 
stay  with  his  friend,  Wallace  Ford,  at  the 
house.  Prohibition  comes  in  with  fanfare  and 
trumpets,  effectively  pictured,  Huston  is  re- 
duced to  buying  raw  alcohol,  drinking  it  in  the 
cellar.  There  his  wife  finds  him,  and  in  a  fit 
of  drunken  anger,  he  beats  her  to  death,  is 
imprisoned  for  life. 

Miss  Jordon  comes  North  to  try  to  "cure" 
her  brother,  is  unsuccessful,  and  she  and  Young, 
both  ardent  prohibitionists,  are  married.  Young 
becomes  a  federal  agent,  traveling  with  Jimmy 
Durante,  who  supplies  what  little  comedy  there 
is  in  the  film.  Bootlegger  agents  threaten  to 
put  Young  out  of  the  way  when  he  refuses 
their  bribes.  Hamilton,  in  a  prolonged  drunk, 
imbibes  bootleg,  pictured  in  the  making,  be- 
comes blind.  Miss  Jordon  is  about  to  have  a 
child  when  Young  is  "taken  for  a  ride."  Du- 
rante opportunely  saves  his  life,  is  himself 
killed,  but  warns  Young  to  "get  out  of  the 
racket,"  implying  that  enforcement  is  impos- 
sible. There  the  film  ends,  with  Young,  it  is 
intimated,  thinking  of  wife  and  child,  letting 
prohibition  run  its  own  course. 

Produced  and  distributed  by  MGM.  Directed  by 
Victor  Fleming.  Story  by  Upton  Sinclair.  Adapta- 
tion by  John  L.  Mahin.  Photography  by  George 
Barnes.  Film  editor,  Anne  Bauchens.  Musical  score 
by  Dr.  William  Axt.  Release  date,  April  16,  1932. 
Running  time,  122  minutes. 

CAST 

Maggie  May   Dorothy  Jordan 

Roger  Chilcote   Lewis  Stone 

Roger  Chilcote,  Jr  Neil  Hamilton 

Mrs.  Chilcote    Emma  Dunn 

Major  Randolph  Frederick  Burton 

Judge   Brandon   Reginald  Barlow 

Moses   John  Larkin 

Angelina   Gertrude  Howard 

Kip  Tarleton   Robert  Young 

Pow  Tarleton   Walter  Huston 

Abe   Shilling   Jimmy  Durante 

Jerry  Tyler    Wallace  Ford 

Eileen  Pinchon   Myrna  Loy 

Evelyn  Fessenden   Joan  Marsh 

Major  Doleshal   John  Miljan 

Taylor  Tibbs   Clarence  Muse 

Mrs.   Tarleton   Clara  Blandick 

Mr.  Fortesque   Forrester  Harvev 

Mr.    Garrison   John  Beck 

The  Miracle  Man 

(Paramount) 
A  Re-Adaptation 

Paramount  here  offers,  in  a  talking  film  ver- 
sion, a  new  picturization  of  the  film  which,  in 
silent,  was  a  rather  vastly  imoortant  contribu- 
tion to  the  art  of  the  motion  picture  in  an  ear- 
lier day  of  its  development. 

Tall,  striking,  shaggy,  white-haired  Hobart 
Bosworth  enacts  the  role  before  taken  by  the 
late,  famed  Tyrone  Power,  as  the  Patriarch, 
Miracle  Man  who  cures  by  faith,  and  who 
wrecks  a  reformation  in  the  lives  of  four  city 
crooks,  played  by  Chester  Morris,  Sylvia  Sid- 
ney, John  Wray,  Ned  A.  Sparks. 

Working  a  racket,  playing  on  "suckers"  in 
the  city,  the  four  are  doing  well  in  the  duping 
under  the  leadership  of  Morris.  Sparks  is  a 
pickpocket,  Wray  a  contortionist  who  drags 
himself  about,  twisted  horribly,  Miss  Sidney  a 
pickpocket  and  foil  for  Morris  in  the  game. 
Boris  Karloff,  in  whose  Chinatown  tavern  the 
game  is  played,  pays  undue  attention  to  Miss 
Sidney,  Morris  throws  him  down  several  flights 
of  steps,  and  makes  good  a  getaway — to  Mead- 
ville,  small,  unassuming  town,  with  great  faith 
in  its  faithhealer,  Bosworth.  Only  Irving  Pichel 
disbelieves  in  God,  and  whose  small  son,  Robert 
Coogan,  wears  a  brace,  walks  on  crutches. 

Morris  is  struck  with  an  idea,  Bosworth  will 
be  popularized,  by  "curing"  Wray,  the  wealthy 
will  be  drawn  to  him,  Miss  Sidney  will  play 
his  grand-niece,  whom  Bosworth  has  never 
seen,  and  who  will   take  the   checks  for  a 


"chapel,"  which  will  never  be  built.  The  idea 
operates,  until  Miss  Sidney  falls  under  the  spell 
of  the  old  man's  goodness,  Wray  does  likewise 
and  a  reformation  is  worked  in  Sparks  through 
the  daughter  of  the  hotel  proprietor,  played  re- 
spectively by  Florine  McKinney  and  Frank 
Darien.  When  Wray  is  "cured"  before  a 
crowd,  little  Bobby  Coogan  drops  his  crutches, 
Virginia  Bruce,  who  has  come  with  her  wealthy 
brother,  Lloyd  Hughes,  to  be  cured,  is  likewise 
able  to  walk. 

Morris  hears  that  Miss  Sidney  has  been  out 
all  night  with  Hughes  in  his  yacht,  does  not 
know  they  were  caught  in  a  storm,  and  becomes 
insanely  jealous.  Seeking  Hughes  to  kill  him, 
he  is  confronted  with  a  check  and  the  fact  that 
Miss  Sidney  had  refused  his  offer  of  marriage 
the  night  before.  Morris  goes  to  the  cottage 
on  the  hill  by  the  sea,  there  finds  the  gang 
grouped  about  the  dying  Patriarch.  The  ref- 
ormation is  complete,  with  Morris  promising 
to  build  the  chapel,  becoming  reconciled  to  Miss 
Sidney. 

A  New  York  audience  at  the  Rivoli  gave 
close  attention  to  the  film,  obviously  impressed 
with  the  imposing  figure  of  Bosworth's  strong, 
sincere  portrayal.  The  cast  was  considered  to 
have  performed  its  work  ably,  the  seascape 
settings  were  found  effective. 

Produced  and  distributed  by  Paramount.  Directed 
by  McLeod.  Adapted  by  Waldemar  Young,  from 
the  story  by  Frank  L.  Packard  and  Robert  H.  Davis, 
and  the  play  by  George  M.  Cohan.  Dialogue  by 
Waldemar  Young  and  Samuel  Hofifenstein.  Camera- 
man, David  Abel.  Release  date,  April  1,  1932., 
Running  time,  87  minutes. 

CAST 

Helen  Smith   Sylvia  Sidney 

John  Madison   Chester  Morris 

Henry  Holmes   Irving  Pichel 

The  Frog   John  Wray 

Bobbie   Robert  Coogan 

The   Patriarch   Hobart  Bosworth 

Nikko   Boris  Karloff 

Harry  Evans   Ned  A.  Sparks 

Thornton   Lloyd  Hughes 

Margaret  Thornton   Virginia  Bruce 

Betty   Florine  McKinney 

Hiram    Higgins   Frank  Darien 

Parker   Lew  Kelly 


The  Famous  Ferguson  Case 

(First  National) 
Newspaper  Drama 

This  is  a  controversy  involving  the  ethics  of 
journalism  rather  than  a  murder  mystery 
story.  The  ethical  wins  over  the  scandal-rak- 
ing type,  at  the  expense  of  one  life  and  a  good 
deal  of  trouble.  A  preceding  screen  announce- 
ment informs  the  audience  of  the  film's  pur- 
pose and  points  out  the  difference  between  the 
right  and  the  wrong  of  the  newspaper  busi- 
ness. 

Tom  Brown,  young  city  editor  in  a  small 
town,  where  he  works  with  his  sweetheart, 
Adrienne  Dore,  bemoans  the  fact  that  there  is 
no  news,  when  Purnell  Pratt,  wealthy  banker, 
is  murdered  in  his  country  house,  with  evidence 
pointing  to  his  wife,  Vivienne  Osborne,  and 
to  Leon  Waycoff,  bank  teller.  The  assorted 
reporters  arrive  from  the  big  city,  including  the 
ethical,  led  by  Grant  Mitchell,  and  the  other 
type,  led  by  Kenneth  Thomson  and  Leslie 
Fenton. 

The  latter  group  bulldozes  the  local  prosecu- 
tor, Clarence  Wilson,  into  trying  Miss  Osborne 
for  the  murder,  and  drags  in  the  name  of 
Waycoff,  forcing  his  arrest.  Brown,  aided  by 
Mitchell,  sets  a  police  search  going  to  sub- 
stantiate Miss  Osborne's  story  of  robbery  and 
murder  by  burglars.  With  the  reporters  comes 
Joan  Blondell,  who  heads  the  cast,  as  a  "sob- 
sister"  from  the  big  town  sheets. 

Thomson  makes  a  play  for  Miss  Dore, 
and  she  is  decidedly  attracted  to  him,  to  the 
extent  of  compromising  herself.  She  refuses 
to  heed  the  warning  Miss  Blondell  gives  her, 
and  determines  to  leave  with  Thomson.  When 
the  reporters  of  the  scandal  sheets  believe  they 
have  the  conviction  of  Miss  Osborne  all  set, 
Brown's  paper  comes  through  with  a  late 
extra,  indicating  that  the  murderer  has  been 
caught  in  another  city.  Then  follows  news  that 
the  wife  of  Waycoff,  played  by  Merriam  Segar, 
had  died  in  childbirth  as  a  result  of  the  arrest 
of  her  husband. 

Mitchell  reads  the  scandal  fraternity  a  severe 


Once  in  a  Blue  Moon 
a  Freak  Picture  comes 
along  and  becomes  a 
Boxoffice  Sensation 
OVERNIGHT! 

That's  "THE 

BLONDE  CAPTIVE" 


42 


MOTION    PICTURE  HERALD 


April    3  0,    193  2 


lecture  on  the  ethics  of  journalism,  the  report- 
ers go  back  to  the  city,  and  Brown  refuses 
Mitchell's  offer  for  a  city  job.  Miss  Dore 
chooses  to  go  with  Thomson,  Miss  Blondell 
decides  she  has  had  enough  of  it,  and  asks 
Brown  for  Miss  Dore's  job  to  conclude  the 
picture. 

Produced  and  distributed  by  First  National.  Di- 
rected by  Lloyd  Bacon.  Authors,  Granville  Moore, 
Courtenay  Terrett.  Adaptation  by  Cortenay  Terrett 
and  Harvey  Thew.  Film  editor,  Howard  Bretherton. 
Cameraman,  Dev.  Jennings.  Release  date,  May  14, 
1932.    Running  time,  74  minutes. 

CAST 

Maizie   Dickson  Joan  Blondell 

Bruce  Foster   Tom  Brown 

Tony   Martin   Adrienne  Dore 

Perrin   Leslie  Fenton 

Mrs.    Marcia   Ferguson  Vivienne  Osborne 

Ferguson   Purnell  Pratt 

Rusty  Callahan   Russell  Hopton 

Bob  Parks   Kenneth  Thomson 

Martin    Collins  Grant  Mitchell 

Judd   Brooks   Leon  Waycoff 

Lindsay   Jamieson  Clark  Wallis 

Mrs.    Brooks  Merriam  Segar 

County    Attorney  Clarence  Wilson 

The    Sheriff  ....Willard  Robertson 

Minnie    Moody  Jean  Laverty 

Eddie  Klein   Bert  Hanlon 

"Jigger"    Bolton   George  Meeker 


The  County  Fair 

(Monogram) 
Track  Melodrama 

There  is  little  in  this  independent  production 
to  bear  out  the  title,  outside  of  a  few  early 
sequences,  but  in  any  case  the  melodramatic 
story  of  the  race  track,  and  the  lad  who  makes 
good  with  both  horse  and  girl,  was  found  fast- 
moving  and  entertaining  after  the  manner  of 
its  kind. 

William  Collier,  Jr.,  plays  the  lead  as  an  ex- 
jockey  who  has  been  so  far  reduced  as  to 
handle  dishes  instead  of  horses,  and  plates  in- 
stead of  saddles,  as  a  waiter.  Marion  Shilling 
is  the  cigarette  girl  at  the  track  restaurant,  and 
daughter  of  Hobart  SBosworth,  Kentucky  gen- 
tleman whose  luck  reaches  no  such  heights  as 
his  good  breeding.  As  a  result,  he  is  more  or 
less  in  a  state  of  want.  Bosworth,  however, 
has  developed  a  four-year-old  which  has  more 
than  a  little  promise,  if  few  performances  to 
its  credit.  The  horse  is  a  thoroughbred  and 
Bosworth  has  ambitions  for  it. 

Ralph  Ince  is  leader  of  a  group  of  gamblers 
who  try  every  trick  they  know  to  prevent  the 
horse  from  entering  the  big  race.  Their  mach- 
inations fail  in  the  end  and  the  horse  runs,  with 
young  Collier  in  the  saddle.  It  comes  home, 
as  expected,  in  front,  which  places  Collier  way 
out  in  front  with  Miss  Shilling  and  recoups  a 
good  deal  of  Bosworth's  lost  pride  and  position. 

There  is  a  plentitude  of  rapid  moving  action 
in  the  film,  with  a  race  track  thrill  or  two 
which  should  please  the  action-loving  picture 
patrons.  A  sprinkling  of  comedy  does  its  bit 
in  relieving  the  drama  with  a  few  laughs. 

Produced  and  distributed  by  Monogram.  Directed 
by  Louis  King.  Supervised  by  Trem  Carr.  Photo- 
graphed by  Archie  Stout.  Story  by  Roy  Fitzroy. 
Sound,  Balsley  and  Phillips.  Release  date,  April  1, 
Screen  play  and  dialogue  by  Harvey  Harris  Gates. 
1932.     Running   time,    71  minutes. 

CAST 

Colonel  Ainsworth   Hobart  Bosworth 

Alice  Ainsworth   Marion  Shilling 

"Diamond"   Barnett   Ralph  Ince 

Jimmie  Dolan   William  Collier,  Jr. 

Curfew   Snowflake 

Lefty   Kit  Guard 

Gunner   George  Cheseborough 

"Specs"  Matthews   Otto  Hoffman 

Hank    Bradley   Arthur  Millett 

Tout   Thomas    R.  Quinn 

Fisher   Edward  Kane 


Amateur  Daddy 

(Fox) 
Drama 

Warner  Baxter  again  as  guardian  and  father 
to  a  brood  of  youngsters,  and  again  falling  in 
love  with  the  eldest  of  the  children,  after  sav- 
ing them  from  the  machinations  of  the  villain- 
ous neighbor.  Marion  Nixon  is  the  eldest 
sister,  and  the  most  appealing  youngsters  are 
Frankie  Darro,  John  Breslaw  and  Gail  Korn- 
feld.  The  film  is  an  adaptation  of  the  Mildred 
Cram  novel,  "Scotch  Valley." 


The  story,  one  of  simplicity,  and  built,  it 
must  be  said,  along  rather  elderly  lines,  con- 
cerns Baxter,  engineer,  leaving  his  bridges  and 
career  to  find  and  father  the  youngsters  of  his 
assistant,  killed  on  the  job.  It  appears  that 
Baxter,  however,  found  the  wrong  Smith  fam- 
ily, but  the  right  one.  Miss  Nixon  is  mother- 
ing the  three,  the  mother  is  dead  and  the  father, 
we  learn  later,  a  jail  bird.  David  Landau, 
neighbor,  is  doing  everything  in  his  power  to 
drive  the  group  from  the  dilapidated  ranch, 
which  contains  oil,  when  Baxter  steps  into  the 
picture. 

With  the  aid  of  a  friendly  lawyer,  played  by- 
Clarence  Wilson,  he  seeks  legal  guardianship 
of  the  children,  which  is  opposed  by  Landau, 
inciting  various  members  of  the  community  to 
his  assistance.  In  court  the  efforts  of  Landau 
and  his  wife,  Rita  LaRoy,  are  defeated  by 
Wilson,  and  Baxter  is  named  guardian. 

The  missing  father,  out  of  jail,  returns  and 
meets  Landau  on  the  way  to  his  ranch.  Landau 
frames  a  sale  of  the  property  for  cash,  promis- 
ing to  come  to  the  ranch  with  the  money.  Ar- 
riving ahead,  the  jail  bird  reveals  his  identity 
and  Miss  Nixon  admits  she  knew  Baxter  had 
the  wrong  family,  but  begs  him  to  stay.  Bax- 
ter goes  for  necessary  papers  and  in  his  absence 
Landau  puts  in  an  appearance.  An  argument 
results  in  Landau  killing  the  ex-convict  and 
wounding  Baxter,  who  had  walked  in  on  the 
battle. 

Landau  is  led  off  to  jail,  Baxter  is  led  off  to 
bed,  and  Miss  Nixon  stands  by,  permanently, 
it  is  to  be  inferred. 

Produced  and  distributed  by  Fox.  Directed  by  John 
Blystone.  Based  on  the  novel,  "Scotch  Valley,"  by 
Mildred  Cram.  Screen  play  by  Doris  Malloy  and 
Frank  Dolan.  Dialogue  by  William  Conselman.  Pho- 
tographed by  James  Wong  Howe.  Release  date,  April 
10,  1932.    Running  time,  71  minutes. 

CAST 

Jim  Gladden   Warner  Baxter 

Sally  Smith   Marion  Nixon 

Lottie  Pelgram   Rita  LaRoy 

Olive  Smith   Lucille  Powers 

Fred  Smith  No.  2  William  Pawley 

Sam    Pelgram  David  Landau 

Bill  Hansen   Clarence  Wilson 

Pete  Smith   Frankie  Darro 

Nancy   Smith   Joan  Breslaw 

Lily     Smith  Gail  Kornfeld 

Sam  Pelgram,  Jr  Joe  Hachey 

Fat  Hicks   Harry  Dunkinson 

Fred  Smith  No.  1  Edwin  Stanley 


Torchy  Raises  the  Auntie 

(  Educational ) 
Amusing 

Ray  Cooke,  Torchy  of  the  Educational  com- 
edy series  of  that  name,  is  amusing  enough  as 
the  ingenious  office  boy  who  helps  boss  Ed- 
mund Breese  to  extract  some  thousands  from 
two  old  maid  aunts,  for  business  reasons.  The 
aunts,  with  Torchy  and  Dorothy  Dix,  the 
boss's  daughter,  go  to  a  night  club,  where 
accidentally  imbibed  laughing  gas  produces 
laughable  results. — Running  time,  19  minutes. 


is  titled  "The  Magic  Vault,"  is  primarily  con- 
cerned with  the  life  and  livlihood  of  tropical 
insects  of  various  types.  Enlightening  pic- 
tures, and  interesting. — Running  time,  10 
minutes. 


Goopy  Geer 

(Vitaphone) 
Amusing 

An  amusing  cartoon  number  with  the  various 
and  sundry  animated  animals  having  a  high 
time  at  a  night  club  party.  The  assorted  fur- 
niture does  its  assorted  jigging  in  a  manner 
often  done  before,  but  the  short  is  entertaining 
enough  in  animated  fashion. — Running  time,  6 
minutes. 


A  Night  in  the  Jungle 

(Featureites) 
Enlightening 

A  new  company,  Featurettes,  Inc.,  offers  a 
series  of  shorts  taken  from  films  of  a  recent 
expedition  of  Commander  Dyott,  well  known 
explorer.    This,  the  first  of  the  group,  which 


Milady's  Escapade 

(  Educational ) 
A  New  Departure 

The  first  of  a  new  series,  produced  by  the 
Kendall-De  Vally  Operalogue  Company,  being 
condensed  versions  of  various  famed  operas, 
with  the  chief  roles  sung,  and  the  most  popular 
arias  recorded.  This  number,  suggested  by 
"Martha,"  recounts  the  story  of  the  two  girls 
of  noble  family  who  masquerade  as  servants 
at  the  fair,  are  purchased  in  service  by  two 
men  and  who  escape  therefrom.  One  of  the 
men  follows,  is  arrested  on  the  King's  hunting 
ground,  and  is  saved  by  the  intervention  of  his 
friend,  who  identifies  him  as  an  earl.  The 
voices  are  splendid,  the  music  is  well  recorded, 
the  scenic  effects  good.  The  concept  of  the 
shorts  is  an  excellent  one,  since  it  presents  to 
the  uninitiated  a  knowledge  of  the  themes, 
melodies,  manner  of  sundry  important  operas. 
— Running  time,  21  minutes. 

Abyssinia 

(  Columbia  ) 
Garnished  Travel 

John  P.  Medbury  garnishes  his  travelogue 
efforts  with  a  stream  of  often  amusing  chatter. 
This  time  he  is  on  a  Nile  River  boat  at  the 
opening.  FYom  there  he  continues  via  safari 
across  the  desert,  seeing  en  route  natives  danc- 
ing, and  otherwise  keeping  active,  war 
maneuvers  and  the  military  equipment  thereof. 
A  charge  of  Abyssinian  horsemen  across  a 
wide  stretch  of  desert  is  effective.  The  short 
concludes  with  Medbury  again  on  the  river 
boat. — Running  time,  10  minutes. 


Beautiful  and  Dumb 

(  Radio  ) 

Liberty  Short  Story 

One  of  the  adaptations  of  Liberty  Magazine 
short  stories,  with  a  creditable  amount  of  sus- 
pense making  it  an  acceptable  short  subject. 
Lew  Cody  enters  the  home  of  Mary  Nolan 
through  a  window  and  she  mistakes  him  for 
an  invited  guest.  He  attempts  to  steal  a  neck- 
lace but  it  disappears  inside  the  wearer's  dress, 
which  complicates  the  situation.  He  makes  an 
effort  at  an  early  morning  escape,  all  going 
well  until  he  reaches  the  station  with  Miss 
Nolan. — Running  time,  11  minutes. 


Hollywood  Lights 

(  Educational ) 
Fair 

More  than  a  little  slapstick  in  this  comedic 
effort,  centering  about  the  three  girls  who  are 
vigorously  in  search  of  extra  work  in  Holly- 
wood to  make  the  price  of  train  fare  home. 
Injected  is  a  bit  of  satire  on  the  western  star 
of  the  screen,  who  is  waited  upon  like  a  king 
in  the  studio,  but  who  faints  at  the  sight  of 
an  untoward  incident.  The  girls  fail  to  get 
the  job,  but  are  promised  a  certain  sum  for  a 
window  jumping  act.  They  fail  to  collect  but 
get  a  rickety  horse,  upon  which  they  ride  out 
of  the  picture.  Only  a  fair  effort. — Running 
time,  20  minutes. 


Let's  Eat 

(Universal) 
Fair  Cartoon 

Oswald  the  Rabbit  and  his  dog  are  marooned 
in  a  cabin  and  are  starving.  They  catch  a 
small  fish  through  the  ice,  a  seal  eats  the 
fish  and  the  seal  is  caught.  A  bear  eats  the 
seal  and  follows  them.  They  cook  the  bear, 
but  a  herd  of  deer  steels  the  meal,  and  that's 
that.  Moderately  clever — a  few  laughs. — Run- 
ning time,  7  minutes. 


HAROLD  &  FRANKLIN 


and 


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I 


PHIL  REISMQN 

Real  Showmen  And  Box-  Office  Purveyors 


for 

*  yTHE  ENTIRE 


CHAR  LOTTE 

HENRY 

JAMES  KIRKWOOD 

BERYL  MERCER 
MORGAN  GALLOWAY 
JOYCE  COMPTON 
JOHN  ST.  POLIS 
BETTY  BLYTHE 
JOHN  LARKIN 
CLARENCE  MUSE 


r7W 


friril 


44 


MOTION    PICTURE  HERALD 


April    3  0,    193  2 


THEATRE  RECEIPTS 


The  total  of  theatre  receipts  from  178  theatres  in  30  cities  for  the  calendar  week  ended  April  23, 
1932,  reached  $2,118,522,  a  decrease  of  $24,392  from  the  preceding  calendar  week,  ended  April  16,  when 
a  total  of  $2,142,914  was  indicated.  The  latter  week  also  represented  the  receipts  of  178  theatres 
in  30  cities.  Seven  new  low  individual  theatre  records  were  established  during  the  seven-day  period 
ended  April  23,  and  no  new  high  individual  records.  This  compares  with  six  new  "lows"  and  no  new 
"highs"  during  the  previous  week. 

(.Copyright,  1932:  Reproduction  of  material  from  this  department    without  credit  to  Motion  Picture  Herald  expressly  forbidden) 


Theatres 

Albany 

Harra-Bleeker  ..  2.300  35c-50c 

Leland    1.350  20c-25c 

Ritz    1,146  30c-25c 

RKO  Palace  ...  4.000  25c-60c 

Strand    1.900  35c-50c 

Baltimore 

Auditorium    1,600  25c-50c 

Europa    267  25c-50c 

Hippodrome    2.250  25c-50c 

Keith's    2,500  25c-50c 

Loew's    Century  3,076  25c-60c 

Loew'i  Parkway  987  15c-35c 

Loew's  Stanley..  3,532  25c-60c 

Loew's  Valencia  1,487  25c-35c 

New    1,600  25c-50c 

Boston 

Keith's    2,800  25c-60c 

Keith-Boston   ..  2,500  25c-50c 

Loew's  Orpheum  3,100  25c-50c 

Loew's  State  ..  3,700  25c-50c 

Metropolitan  ...  4,350  35c-75c 

Paramount    1,800  25c-50c 

Scollay  Square..  1,800  25c-50c 

Uptown    2,000  25c-60c 

Buffalo 

Buffalo    3,500  30c-65c 

Century    3,000  25c-50c 

Court  Street   ..  1,800  25c 

Great  Lakes  ...  3,000  25c-50c 

Hippodrome    2,100  25c-35c 

Lafayette    3.300  25c 

Charlotte 

Broadway    1,167  25c-50c 

Carolina    1,441  25c-40c 


Current  Week 


Previous  Week 


Picture 


Gross 


Picture 


Gross 


"Trial  of  Vivienne  Ware"  (Fox)..  11,209 

(35c-60c--6  days) 

"Disorderly  Conduct"  (Fox)   5,890 

(6  days) 

"Alias  the  Doctor"  (F.  N.)   2,100 

(3  days) 

"Vanity  Fair"  (Allied)   1,600 

(3  days) 

"Shopworn"  (Col.)    9,450 

(3  days) 

"The  Broken  Wing"  (Para.)   9,125 

(3  days) 

"Scandal  for  Sale"  (U.)   8,300 

(6  days) 

"Strangers  in  Love"  (Para.)   2,380 

(6  days) 

"Golden  Mountains"  (Russian)   ..  700 
(25c-60c-6  days) 

"Girl    Crazy"    (Radio)...   11,500 

(6  days  and  Sun.  midnite  show) 

"Impatient  Maiden"   (U.)   7,100 

(6  days) 

"But  the  Flesh  is  Weak"  (MGM.)  22,000 
(6  days) 

"One  Hour  With  You"  (Para.)..  4,800 
(6  days) 

"The   Wet   Parade"   (MGM)   17,500 

(6  days) 

"One   Hour  With   You"    (Para.:)  2,900 
(6  days) 

"Young  America"   (Fox)    5,000 

(6  days) 

"Scandal  for   Sale"    (U.)   21,000 

"Love  Affair"   (Col.)    22,000 

"Are   You   Listening?"    (MGM)..  22,500 

"But  the  Flesh  is  Weak"  (MGM)  23,000 

"So  Big"   (W.  B.)    37,000 

"Young   America"    (Fox)   17,000 

"The  Crowd  Roars"  (W.  B.)   13,000 

"Young    America"    (Fox)   12,000 

"Amateur  Daddy"  (Fox)   31,900 

"Play  Girl"  (W.  B.)   13,000 

"Racing  Youth"  (U.)   1,900 

(3  days) 

"Lost  Squadron"  (Radio)   15,000 

"Devil's  Lottery"   (Fox)   7,800 

"Three  Wise  Girls"  (Col.)   10,900 

"The  Crowd  Roars"  (W.  B.)   7,000 

(6  days-2nd  week) 

"But  the  Flesh  is  Weak"  (MGM)  5,200 
(3  days) 

"Girl  Crazy"    (Radio)   5.000 

(3  days) 


'Young  America"  (Fox)   11,215 

(6  days) 

'The  Passionate  Plumber"  (MGM)  3,860 
(6  days) 

'The  Wiser  Sex"  (Para.)   1,830 

(6  days) 

"One  Hour  With  You"  (Para.)....  12,500 
(3  days) 

"Cohens  and  Kellys  in  Hollywood"  6,200 

(U.)    (3  days) 

"The  Crowd  Roars"  (W.  B.)   8,420 

(6  days) 

"The  True  Jacob"  (German)  and..  800 
"Monte    Carlo"  (Para.) 
(6  days) 

"Hotel  Continental"  (Tiff.)   15,000 

(6  days  and  Sun.  midnite  show) 

"Strangers  in  Love"  (Para.)   7,000 

(6  days  and  Sun.  midnite  show) 

"The  Crowd  Roars"  (W.  B.)   17,500 

(6  days) 

"The    Man    Who   Played    God"..  4,700 

(W.  B.)   (6  days) 

"Arsene   Lupin"    (MGM)    21,000 

(6  days) 

"The  Broken  Wing"  (Para.)   2,900 

(6  days) 

"Amateur  Daddy"  (Fox)    8,000 

(6  days) 

"Cohens  and  Kellys  in  Hollywood"  22,500 
(U.) 

"Young  Bride"  (Pathe)   23,000 

"Tarzan,  the  Ape  Man"  (MGM)..  24,000 

"Night  Court"   (MGM)   24,500 

"This   is   the   Night"    (Para.)   38,000 

"The  Crowd  Roars"  (W.  B.)   16,500 

"Alias  the  Doctor"   (F.   N.)   14,500 

"The  Crowd  Roars"  (W.  B.)   12,500 

"The  Crowd  Roars"  (W.  B.)   22,900 

"No  One  Man"  (Para.)   14,700 

"The  Expert"  (W.  B.)   2,900 

(4  days) 

"Tarzan,  the  Ape  Man"  (MGM)..  14,600 

(2nd  week) 

"Disorderly  Conduct"  (Fox)   7,000 

"Hotel  Continental"  (Tiff.)   9,000 

"Impatient  Maiden"  (U.)    3,500 

(3  days) 

"The  Crowd  Roars"  (W.  B.)   4,000 

(3  days-lst  week) 
"Amateur  Daddy"   (Fox)   3,000 

(2  days) 

"Tarzan,  the  Ape  Man"  (MGM)..  7,500 
(4  days) 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  ltSl 
to  date) 


High  1-24  "Reducing"    $18,500 

Low  2-13-32  "Tonight  or  Never"   4,820 

High  5-2  "Strangers  May  Kiss"   8,100 

Low  12-26  "Ex-Flame"    2,900 

High  10-31  "East  of  Borneo"    4,950 

Low  4-16-32  "The  Wiser  Sex"   1,830 

High  10-24  "Susan  Lenox"    10,350 

Low  3-5-32  "Fireman,  Save  My  Child"  5.000 

High  10-12  "Two  Hearts  in  Waltz  Time  2,200 

Low   11-30  "Immortal  Vagabond"   450 

High  4-9  "Bachelor  Apartment"    16,080 

Low  2-6-32  "Manhattan  Parade"    4,000 

High  4-11  "Tailor  Made  Man"    30.000 

Low  3-26-32  "The  Wiser  Sex"   16,0» 

High  1-30-32  "Emma"    5,600 

Low  1-10  "Lottery  Bride"    3.100 

High  4-11  "Strangers  May  Kiss"    33,500 

Low  12-12  "The  Big  Parade    10,400 

High  1-3  "Going  Wild"    4,500 

Low  6-13  "Too  Young  to  Marry"    2,400 

High  1-10  "Man  Who  Came  Back"....  18,000 

Low  4-23-32  "Young  America"   5,000 

High  12-5  "Frankenstein"    27,000 

Low  3-26-32  "Explorers  of  the  World"  16,000 

High  4-9-32  "Steady  Company"   26,000 

Low  12-26  "The  Deceiver"    16,500 

High  1-24  "Hell's  Angels"    31,500 

Low  3-26-32  "Polly  of  the  Circus"....  18,000 

High  4-11  "City  Lights"    25,000 

Low  7-18  "Man  in  Possession"    19,000 

High  1-31  "No  Limit"    44.500 

Low  7-4  "I  Take  This  Woman"   30,000 

High  1-17  "Right  to  Love"   25,000 

Low  12-26  "His  Woman"    9,500 

High  9-26  "Monkey  Business"    15,000 

Low  12-26  "X  Marks  the  Spot"   10.000 

High  3-28  "My  Past"    39,500 

Low  3-19-32  "Dancers  in  the  Dark"....  17,000 

High  2-14  "Cimarron"    25,600 

Low  3-5-32  "Cheaters  at  Play"   5,800 

High  8-8  "Politics"    35,100 

Low  12-26  "Flying  High"    9,100 

High  2-14  "Free  Love"    26,300 

Low  4-16-32  "Disorderly  Conduct"   7,000 

High  4-11  "Ten  Cents  a  Dance"    24,100 

Low  12-19  "Leftover  Ladies"    6,400 


BANG! 


THE  FIRST  SHOT  IN  THE  GREAT  OLYMPIC 
GAMES  HAS  BEEN  FIRED!  ARE  YOU  ONE 
OF  THE  LUCKY  STARTERS?  IF  NOT  WIRE 
YOUR  BOOKER  NOW  FOR  DATES  !    !   !  ! 


Accepted  and  Indorsed  by  the  American    Olympic   Committees   as   Officially  and 
Authentically  Correct  in  Detail  and  Action  and  Packed  with  More 
Entertainment-Music-Education— Scenic  Splendor  Than 
the  Average  Full  Length  Feature 

"ARENA  OF  THE 
TENTH  OLYMPIAD" 

with  The  Honorable  JAMES  A.  ROLPH,  JR. 
Master-of-Ceremonies 

EXCHANGE    MANAGERS!  Write  or  Wire  for  Open  Territory 

EXHIBITORS!   Cash  in  Now  on  the  TEN  MILLION  DOLLAR  FRONT  PAGE  Campaign 

Being  Conducted  Throughout  the  World 

NOW      .  The  big  money  draw  in  all 
Fox  West  Coast  Theatres 

WRITE,    WIRE    OR  PHONE 


New  Era  Films 

630  Ninth  Ave. 
New  York  City,  N.  Y. 

L.  C.  Thompson 

Room  405,  Film  Exchange  Bldq. 
Cleveland,  Ohio 
Phone  Cherry  0043 

A.  D.  Wayne 

1627  Boulevard  of  the  Allies 
Pittsburgh,  Pa. 
Phone  Grant  9976 


Harry  W.  Willard 

Room  400 
1018  So.  Wabash  Ave. 
Chicago,  III. 

Michael  Dunne 

8248  Monroe  St.,  St.  Louis,  Mo. 
Phone:  Wabash  935R 


Elmer  Benjamin 

1912  So.  Vermont,  Los  Angeles 
Phone  Republic  4166 

Clarence  Hill 

243  Golden  Gate  Ave. 
San  Francisco,  Calif. 
Phone  Underhill  1816 

Walter  S.  Wesslinq 

Star  Film  Exchange 
211  No.  19th  St.,  Portland,  Ore. 


OR 


TENTH  OLYMPIAD  PRODUCTIONS,  INC 


PAT  CAMPBELL,  General  Sales  Manager 
5225  WILSHIRE  BOULEVARD,  Phone  ORegon  2004 

PRODUCED  IN  ALL  FOREIGN  LANGUAGES 

For  Foreign  Negative  Rights  Apply  Tenth  Olympiad  Productions,  Inc. 


LOS  ANGELES,  CALIFORNIA 


46 


MOTION    PICTURE  HERALD 


April    3  0,    19  3  2 


[THEATRE  RECEIPTS --CONT'D] 


Theatres 

Chicago 

Chicago    4,000 

McVickers    2,284 

Oriental    3,940 

Palace    2,509 

Roosevelt    1,591 

State  Lake    2,776 

United  Artists..  1,700 

Cincinnati 

Keith's    1,600 

RKO  Albee    3,300 


Current  Week 


Previous  Week 


Picture 


Gross 


Picture 


Gross 


RKO  Capitol 
RKO  Family 

RKO  Lyric  . 

RKO  Palace 
RKO  Strand 


2,000 
1,140 


2,700 
1,350 


35c-85c 
35c-85c 
35c-85c 
35c -85c 
35c-85c 
35c-85c 
35c-85c 


25c-40c 
35c-75c 

30c-50c 
15c-25c 


1,400  30c-50c 


30c-50c 
25c-40c 


Ufa-Taft                  400  34c-49c 

Cleveland 

Allen    3,300  25c-50c 

RKO  Hippodrome  3,800  25c-50c 

RKO  Palace  ...  3,100  25c-75c 

State    3,400  25c-50c 

Stillmann    1,900  25c 

Warners'  Lake..      800  25c-50c 

Denver 

Denver    2,300  25c-65c 

Huff'n's  Aladdin  1.500  35c-75c 

Huffman's  Rialto     900  20c-50c 

Huffman's  Tabor  2,000  25c-50c 

Orpheum    2,600  25c-65c 

Paramount    2,000  25c-50c 

Des  Moines 

Des  Moines   ...  1,600  25c-60c 

Orpheum    1,776  15c-35c 

Paramount              1,700  25c-60c 

Strand    1,100  20c-35c 

Detroit 

Downtown    2,750  25c-50c 

Fisher    2,300  25c-60c 

Fax    5,000  25c-50c 

Michigan-    3,000  25c-75c 

Paramount    3,450  25c-60c 

United  Artists..  2,000  25c-75c 

Hollywood 

Pan.   Hollywood  3,000  35c-65c 

W.  B.  Hollywood  3,000  35c -50c 


"The  World  and  the  Flesh"  (Para.)  33,000 

"The  Miracle  Man"  (Para.)   25,200 

"It's  Tough  to  be  Famous"  (F.N.)  29,000 

"Play  Girl"  (F.  N.)   21,000 

"Destry   Rides   Again"    (U.)   12,000 

"Scandal  for  Sale"  (U.)   11,000 

"Tarzan,   the  Ape  Man"   (MGM)  17,000 
(2nd  week) 

"X  Marks  the  Spot"  (Tiff.)   4,000 

"Careless  Lady"  (Fox)   20,500 

"This  is  the  Night"   (Para.)   10,500 

"Destry   Rides   Again"    (U.)   2,275 

(4  days) 

"Cross   Examination"    (Artclass)..  1,275 
(3  days) 

"The  Crowd  Roars"   (W.  B.)....  10,000 
(7  days  and  Sat.  midnite  show) 

"It's  Tough  to  be  Famous"  (F.N.)  9,000 

(7  days  and  Sat.  midnite  show) 

"Explorers  of  the  World"  (Raspin)  5,000 


'Damaged  Souls"  (Public  Welfare)  3,000 

(35c-50c) 


'Young  America"    (Fox)   17,000 

'Scandal  for  Sale"   (U.)   13,500 

'Steady    Company"    (U.)   23,000 

"Misleading    Lady"     (Para.)   18.000 

'Cock  of  the  Air"   (U.  A.)   4,800 

'The  Crowd  Roars"   (W.   B.)   5,000 

(2nd  week) 


"It's  Tough  to  be  Famous"  (F.  N.)  13,000 

"Beauty  and  the  Boss"  (W.  B.)...  5,000 

"Michael  and  Mary"  (U.)   1,200 

(3  days) 

"She  Wanted  a  Millionaire"  (Fox)  1,500 
(4  days) 

"Shopworn"  (Col.)    7,500 

"Men  of  Chance"  (Radio)   10,000 

"Tarzan,  the  Ape  Man"  (MGM)..  15,000 

"The  Crowd  Roars"  (W.  B.)   10,500 

"Scandal  for  Sale"  (U.)   4,500 

(25c-60c-3  days) 

"Office  Girl"   (Radio)   2,200 

(4  days) 

"But  the  Flesh  is  Weak"  (MGM)  6,500 
(3  days) 

"My  Man"  (W.  B.)   5,200 

(3  days) 

"Devil's  Lottery"   (Fox)   2,000 

(4  days) 

"The  Big  Timer"   (Col.)   1,500 

(3  days) 

"Cohens  and  Kellys  in  Hollywood"  11,000 
(U.) 

"This  is  the  Night"   (Para.)   17,000 

"Amateur  Daddy"   (Fox)   24,000 

"Misleading  Lady"   (Para.)   29,500 

"The  Wet   Parade"   (MGM)   13,500 

"Tarzan,  the  Ape  Man"   (MGM)  9,500 
(3rd  week) 

"Lady  With  a  Past"  (Pathe)   9,200 

"So  Big"  (W.  B.)   13,500 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 


"But  the  Flesh  is  Weak"  (MGM)   33,000      High  1-23-32  "Two  Kurds  of  Women"..  67,000 


"One  Hour  With  You"  (Para.)..  16,000 

(3rd  week) 

"Amateur  Daddy"   (Fox)    21,000 

"Steady  Company"   (U.)    23,000 

"Freaks"    (MGM)   •   13,000 

"Cohens  and  Kellys  in  Hollywood"  12,000 
(U.) 

"Tarzan,  the  Ape  Man"  (MGM)..  30,000 
(1st  week) 


"Impatient  Maiden"   (U.)    4,150 

"Wayward"    (Para.)    22,800 

"But  the  Flesh  is  Weak"  (MGM)  11,500 

"Branded    Men"    (Tiff.)    2,015 

(4  days) 

"Pleasure"    (Artclass)    1,085 

(3  days) 

"Tarzan,  the  Ape  Man"  (MGM)..  12,500 

(7  days  and  Sat.  midnite  show) 

(2nd  week) 

"Sky   Devils"    (U.   A.)   13,000 

(7  days  and  Sat.  midnite  show) 

"The  Heart  of  New  York"  (W.B.)  2,340 

(4  days) 

"Racing   Youth"    (U.)    1,260 

(3  days) 

"Freaks"    (MGM)    2,200 

(8  days-2nd  week) 


"Tarzan,  the  Ape  Man"  (MGM)  24,000 

"Cohen  and  Kellys  in  Hollywood"  16,500 

(U.) 

"Young   Bride"    (Pathe)   21,000 

"Devil's  Lottery"  (Fox)   18,000 

'The  Broken  Wing"  (Para.)   4,500 

"The  Crowd  Roars"  (W.  B.)   8,500 

(1st  week) 


"Fireman,  Save  My  Child"  (F.  N.)  13,000 

"The  Passionate  Plumber"  (MGM)  7,000' 

"The  Deceiver"  (Col.)   950 

(3  days) 

"The  Final  Edition"  (Col.)   1,400 

(4  days) 

"After  Tomorrow"  (Fox)   8,000 

"Young  Bride"  (Pathe)   10,000 

"The  Broken  Wing"  (Para.)   7,000 


"Tarzan,  the  Ape  Man"  (MGM)..  12,000 

"Law  and  Order"  (U.)   4,000 

(4  days) 

"Scandal  for  Sale"   (U.)    1,000 

(1  day) 

"Alias  the  Doctor"  (F.  N.)   6,000 

(4  days) 

"This  is  the  Night"  (Para.)   5,000 

(3  days) 

"Love  Affair"  (Col.)    2,000 

(4  days) 

"The  Heart  of  New  York"  (W.  B.)  1,200 
(3  days) 


"Young  Bride"  (Pathe)    9,000 

(6  days) 

"But  The  Flesh  is  Weak"  (MGM)  15,000 

"Careless  Lady"   (Fox)   24,000 

"The   Miracle   Man"    (Para.)   30,000 

"One  Hour  With  You"  (Para.)..  10,000 

(3rd  week) 

"Tarzan,  the  Ape  Man"  (MGM)..  14,000 

(2nd  week) 


"Arrowsmith"  (U.  A.)   11,500 

"It's  Tough  to  be  Famous"  (F.  N.)  17,500 
($2.00  premiere) 


Low  7-18  "Women  Love  Once"   26,250 

High  2-7  "Doorway  to  Hell"   38,170 

Low  3-5-32  "Broken  Lullaby"    20,000 

High  3-7  "My  Past"    46,750 

Low  6-27  "Party  Husband"   ,..  19,450 

High  4-2-32  "Cheaters  at  Play"   33,000 

Low  1-3  "Follow  the  Leader"    18,600 

High  4-11  "Dishonored"    30,350 

Low  6-6  "Tabu"    10,100 

High  12-12  "Frankenstein"    44,000 

Low  4-23-32  "Scandal  for  Sale"    11,000 

High  3-21  "City  Lights"    46,562 

Low  1-16-32  "Cock  of  the  Air"   13,000 


High 
Low 
High 
Low 

High 
Low 
High 

Low 

High 
Low 


2-13-32  "Ben  Hur"   

8-22  "A  Holy  Terror"   

11-14  "The  Spider"   

4-9-32  "Cohens  and  Kellys  in 

Hollywood"   

10-24  "Susan  Leriox"   

2-27-32  "Strangers  in  Love"  . . 
2-14  "No  Limit"  and  } 

"Boudoir  Diplomat" J  

8-22  "Lawless  Women  and) 
"Man  in  Possession"  J... 

2-  14  "Reducing"   

3-  26-32    "After  Tomorrow"... 


High  8-15  "Politics"   

Low  4-23-32  "It's  Tough  to  be  Famous" 

High  6-6  "Connecticut  Yankee"   

Low  8-22  "Honeymoon  Latfe"   


5,500 
2,900 
35,000 

20,000 
18,661 
8,500 

4,275 

1,900 
21,300 
8,300 

29,500 
9,000 
5,970 
2,500 


High  1-30-32  "Hell  Divers"   26,000 

Low  4-9  "Ladies'  Man"    12,000 

High  12-5  "Frankenstein"    30,000 

Low  4-18  "Unfaithful"  .V.   10,000 

High  5-2  "Laugh  and  Get  Rich"   40,000 

Low  7-18  "Arizona"    18,000 

High  12-5  "Possessed"    30,000 

Low  6-20  "Vice  Squad"    14,000 


High  10-3  "Five  Star  Final"    15,000 

Low  7-4  "Big  Business  Girl"    2,000 


High  8-8  "Politics"    25,000 

Low  12-26  "Husband's  Holiday"    12,500 

High  4-11  "Connecticut  Yankee"    12,000 

Low  11-28  "Heartbreak"    3,500 


High  3-21  "City  Lights"    14,000 

Low  11-28  "Men1  in  Her  Life"    5,500 


High  1-10  "Hell's  Angels"    22,000 

Low  4-16-32  "The  Broken  Wing"   7,000 


High  1-30-32  "Emma"    13,000 

Low  9-12  "American  Tragedy"    6,000 

High  2-14  "Cimarron"    18,000 

Low  2-13-32  "Murders  inthe  Rue  Morgue," 

5,500 

High  8-29  "Sporting  Blood"  and  ) 

"Murder  by  the  Clock"  f  ....  15,000 

Low  2-13-32  "Hatchet  Man"  ( 

and  "No  One  Man"  f   9,000 

High  3-21  "Trader  Horn"    7,800 

Low  3-28  "Gentleman's  Fate"  ) 

and  "Boudoir  Diplomat"?....  1,500 


High  1-10  "Sin-  Takes  a  Holiday"   19,000 

Low  2-6-32  "Ladies  of  the  Big  House"  7,000 

High  2-7  "Little  Caesar"    30,000 

Low  11-7  "Honors  of  the  Family"    7.0M 


What  is  the 

Reconstruction 

Finance  Corporation 

Doing  ? 

It  is  acting  as  a  great 
discount  bank,  and  is  loaning  over  $7,000,000  a  day 

THESE  loans  are  made  to  every  part  of  the  United  States  through  com- 
mercial banks,  savings  banks,  trust  companies,  joint  stock  land  banks,  Fed- 
eral intermediate  credit  banks,  agricultural  credit  corporations,  live  stock  credit 
corporations,  and  to  the  railroads,  building  and  loan  associations,  mortgage  loan 
companies,  and  insurance  companies. 
•jf  The  applications  come  in  through  the  33  branches  and  are  carefully  inspected 

locally  as  well  as  in  Washington.  But  action  is  rapid,  and  one  day's  operations 
will  take  in  many  of  the  above  avenues  of  distribution  in  most  sections  of  th: 
country. 

The  amounts  loaned  vary  from  a  few  thousand  dollars  to  several  millions, 
and  due  consideration  is  given  the  necessity  of  each  case. 

What  Are  the  Changes  In  the  Economic  Picture? 


THROUGH  the  Reconstruction  Finance  Corporation, 
the  enlarged  powers  of  the  Federal  Reserve  System, 
the  campaign  against  hoarding,  and  the  United  Action  for 
Employment,  great  fundamental  changes  have  developed. 

Beginning  in  the  summer  of  1931  with  the  financial 
crisis  in  Germany,  followed  by  the  suspension  of  gold  pay- 
ments in  England,  a  tremor  of  fear  went  through  the 
entire  world.  The  shock  manifested  itself  in  America  by 
enormous  gold  withdrawals  on  the  part  of  foreign  central 
banks  which  had  been  leaving  their  money  on  deposit  with 
us  for  years.  Bank  failures  increased  rapidly  in  this  coun- 
try as  a  result  of  the  financial  excitement,  which  en- 


couraged the  hoarding  of  currency  and  the  sale  of 
securities. 

This  picture  is  now  changed.  Money  is  being  returned 
to  circulation.  The  resources  of  banks  that  failed  in 
March  are  about  equalled  by  the  resources  of  the  banks 
that  reopened.  People  are  becoming  impatient  with  any- 
thing which  is  obstructing  the  return  to  normal  trade  and 
normal  living.  The  dollar  is  able  to  buy  more  in  mer- 
chandise, services  and  securities  than  it  has  for  many 
years.  The  active  dollar  is  the  only  dollar  that  is  val- 
uable, and  it  is  now  putting  its  more  slothful  neighbor  to 
shame. 


The  National  Publishers'  Association 

"As  the  most  nearly  self-contained  nation,  we  have  within 
our  own  boundaries  the  elemental  factors  for  recovery." 

(From  the  Recommendation  of  the  Committee  on  Unemployment  Plans  and  Suggestions  of  the  President's  Organization  on  Unemployment  Relief) 


48 


MOTION    PICTURE  HERALD 


April    30,    I  932 


[THEATRE  RECEIPTS CONT'D  I 


Theatres 

Houston 

Kirby    1.654 

Loew's   State...  2,700 

Metropolitan   . . .  2,512 

RKO  Majestic  .  2,250 


Current  Week 


Picture 


Gross 


25c-50c  "Misleading   Lady"    (Para.)   4,300 

25c-50c  "The  Wet  Parade"   (MGM)   10,000 

25c-50c  "The  Crowd  Roars"  (W.  B.)   9,600 

25c-50c  "Scandal  for   Sale"    (U.)   5,600 


Previous  Week 


Picture 


Gross 


"Amateur  Daddy"  (Fox)   4,500 

"But  the  Flesh  is  Weak"  (MGM)  8,000 

"Arrowsmith"  (U.  A.)    9,000 

"Cohens  and  Kellys  in  Hollywood"  4,000 
(U.) 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 


High  3-7  "Abraham  Lincoln"    9,500 

Low  3-26-32  "Dancers  in  the  Dark"   3,000 

High  5-2  "Trader  Horn"    19.800 

Low  6-27  "Five  and  Ten"    5,000 

High  10-24  "Palmy  Days"    14,000 

Low  7-25  "Secret  Call"    6,500 

High  2-14  "Cimarron"    18.000 

Low  1-16-32  "Girl  of  the  Rio"   2,000 


Indianapolis 

Apollo    1,100  25c-S0c 

Circle    2.600  25e-50c 

Indiana    3,300  25c-50c 

Lyric    2,000  25c-50c 

Palace    2.800  25c-50c 

Kansas  City 

Liberty    1.200  25c-50c 

Mainstreet    3,049  35c -60c 

Midland    4,000  25c-50c 

Newman   2.000  35c-50c 

Pantaget   2,200  20c-40c 

Uptown    2,200  25c  -50c 

Los  Angeles 

Loew's  State....  2,416  35c-65c 

Orpheum   2,750  35c-65c 

Paramount    3,596  35c-65c 

RKO    2,700  25c -40c 

W.  B.  Downtown  2,400  25c-50c 

W.  B.  Western..  2,400  35c -65c 

Milwaukee 

Alhambra    2,660  25c-50c 

Garden    1,150  25c-50c 

Palace    2,587  25c-60c 

Riverside    2,180  2Sc-50c 

Strand    1,406  25c-50c 

Warner    2,500  25c-60c 

Wisconsin   ..  3,275  25c-65c 

Minneapolis 

Aster    812  20c-25c 

Lyric    1.238  20c-40c 

Minnesota    4,000  30c-75c 

RKO  Orpheum  .  2,900  25c-50c 

State    2,300  25c-50c 

Monti- 
Capitol    2.547  25c-60c 

Imperial   1.914  15c-40c 

Loew's    3,115  30c-75c 


'The  Crowd  Roars"  (W.  B.)   5,000 

'Girl    Crazy"    (Radio)   7,000 

'Misleading    Lady"    (Para.)   8,000 

(5  days) 

"Careless  Lady"   (Fox)   9,000 

"But  the  Flesh  is  Weak"  (MGM)  8,000 


"This  is  the  Night"  (Para.)....  4,800 
(7  days  and  Sat.  midnite  show) 

"Scandal  for  Sale"   (U.)   12,000 

(7  days  and  Sat.  late  show) 
(35c-50c) 

"But  the  Flesh  is  Weak"  (MGM)  14,500 
(7  days  and  Sat.  midnite  show) 

"The  Crowd  Roars"  (W.  B.)   9,500 

(7  days  and  Sat.  midnite  show) 

"The  Menace"    (Col.)   6,300 

"Destry    Rides   Again"    (U.)   3,400 

"Mata  Hari"   (MGM)   30,300 

"Lost  Squadron"  (Radio)   15,000 

"The  Miracle  Man"  (Para.)   18,230 

"Shopworn"  (Col.)    11,000 

"Destry  Rides  Again"  (U.)   6,200 

"It's  Tough  to  be  Famous"  (F.  N.)  9,500 

"Destry  Rides  Again"  (U.)   6,800 

"Men  in  Her  Life"  (Col.)   1,200 

(3  days) 

"Delicious"  (Fox)   3,500 

(4  days) 

"Tarzan,  the  Ape  Man"   (MGM)  10,300 

"Lady  With  A  Past"  (Pathe)....  9,800 

"Night  Beat"  (Mayfair)  and   4,800 

"Amateur  Daddy"  (Fox) 

"Man  Wanted"  (W.  B.)   8,200 

"Careless  Lady"  (Fox)   13,000 

"The  Expert"  (W.  B.)   800 

(3  days) 

"The  Play  Girl"  (W.  B.)   750 

(4  days) 

"The  Broken  Wing"  (Para.)   2,000 

"The  Crowd  Roars"  (W.  B.)   23,000 

"Shopworn"  (Col.)    14,000 

"Freaks"  (MGM)    9,000 


"The  Wiser  Sex"  (Para.)  and....  12,000 
"Tomorrow  and  Tomorrow"  (Para.) 

"Une  Heure  Pres  De  Toi"  (Para.)  6,500 
"The  Crowd  Roars"  (W.  B.)   15,000 


"Amateur  Daddy"  (Fox)   4,000 

"This  is  the  Night"  (Para.)   8,000 

'Alias  the  Doctor"  (F.  N.)..:   15,000 

(25c -65c) 

"Beauty  and  the  Boss"  (W.  B.)..  7,000 

"Are  You  Listening?"  (MGM)....  6,500 


"Beauty  and  the  Boss"  _(W.  B.)..  4,000 
(7  days  and  Sat.  midnite  show) 

"Panama  Flo"   (Pathe)    16,500 

(7  days  and  Sat.  late  show) 

"Are  You  Listening?"  (MGM)....  13,000 
(7  days  and  Sat.  midnite  show) 

"The  Misleading  Lady"  (Para.)..  9,000 
(7  days  and  Sat.  midnite  show) 

'Shopworn"  (Col.)    7,100 

"Good    Sport"    (Fox)   3,700 

"Cheaters  at  Play"  (Fox)   31.000 

"After  Tomorrow"  (Fox)    14,000 

'One  Hour  With  You"  (Para.)....  17,000 

(2nd  week) 

"The  Unexpected  Father".  (U.) ... .  11,500 

'Man   Wanted"    (W.   B.)   10,500 

'Man   Wanted"   (W.   B.)   4,800 

"Scandal  for  Sale"  (U.)   7,500 

"Hotel  Continental"  (Tiff.)    5,800 

(25c-60c-5  days) 

"One   Hour    With   You"    (Para.)  8,000 

(2nd  week) 

"The  Lost  Squadron"  (Radio)   9,500 

"Der  Liebesexpress"  (German)....  900 
(3  days) 

"Safe  in  Hell".  (F.  N.)   and   2,000 

"Sundown   Trail"  (Pathe) 
(4  days) 

"The   Crowd  Roars"    (W.   B.)....  10,800 

"Arsene   Lupin"    (MGM)   15,000 


"The   Secret   Witness"    (Col.)    ..  750 
(3  days) 

"The    Heart    of   New    York"    ..  750 

(W.    B.)    (4  days) 

"After  Tomorrow"   (Fox)   2,500 

"Tarzan,  the  Ape  Man"  (MGM)..  23,000 

"Impatient  Maiden"  (U.)    14,000 

"The  Wiser  Sex"  (Para.)   8,000 

"Alias  the  Doctor"  (F.  N.)   12,500 

and  "It's  Tough  to  be  Famous"  (F.  N.) 

"Tu  Sera  Duchess"  (French)   4,800 

"Polly  of  the  Circus"  (MGM)....  14,500 


High  6-13  "Daddy  Long  Legs"   10,000 

Low   12-26  "Surrender"    3,300 

High  2-14  "Cimarron"    13,000 

Low  8-22  "Traveling  Husbands"   4,000 

High  1-17  "Her  Man"    25,000 

Low  3-26-32  "Lady  with  a  Past"   10,000 

High  1-10  "Under  Suspicion"   13.0O' 

Low  9-12  "East  of  Borneo"    5,750 

High   5-2  "Trader  Horn1"    22,000 

Low  4-16-32  "Are  You  Listening?"   6,500 

High  1-9-32  "Peach  O'  Reno"    25.500 

Low  4-23-32  "Scandal  for  Sale"   12,000 

High  1-23-32  "Hell  Divers"    30,400 

Low  5-9  "Quick  Millions"    7,500 

High  2-27-32  "Shanghai  Express"   25,000 

Low  3-26-32  "Alias  the  Doctor"    8,000 

High  1-10  "Girl  of  Golden  West"    8,000 

Low  4-23-32  "Destry  Rides  Again"....  3,400 

High  10-25  "Susan  Lenox"    39,000 

Low  3-5-32  "The  Silent  Witness"   6,963 

High  1-9-32  "Frankenstein"    34,000 

Low  12-26  "Heaven  ort  Earth"    6,500 

High   10-31   "Beloved   Bachelor"   41,000 

Low  2-6-32  "Tomorrow  and  Tomorrow"  7,500 

High  1-9-32  "Men  of  Chance"   22,100 

Low  2-6-32  "The  Secret  Witness"    7,000 

High  2-7  "Little  Caesar"    27,000 

Low  4-23-32  "Destry  Rides  Again"   6,200 

High  2-20-32  "The  Guardsman"    2.00P 

Low  4-18  "Men  Call  It  Love"    900 

High  5-30  "Kiki"    4,000 

Low  1-24  "Men  on  Call"    1,200 

High  6-27  "Daddy  Long  Legs"   32,000 

Low  12-19  "His  Woman"    18,000 

High  12-14  "Cimarron"    30,000 

Low  3-26-32  "Prestige"    12,000 

High   1-2-32  "Sooky"    10.000 

Low  14-18  "Body  and  Soul"    6,000 

High  1-10  "Just  Imagine"  ...... ~.   18,000 

Low  12-25  "The  Guardsman"  ) 

and  "The  Tip-Off"    J   8,000 

High  1-17  'Office  Wife"    10.000 

Low  12-26  "Mad  Parade"  and  ) 

"Reckless  Living"  (   2,800 

High  4-2-32  "Fireman,  Save  My  Child"  16,500 

Low  7-18  "Stepping  Out"    9.000 


April    3  0,    193  2 


MOTION    PICTURE  HERALD 


49 


[THEATRE  RECEIPTS --CONT'D] 


Theatres 


Current  Week 


Previous  Week 


Picture 


Gross 


Montreal  (Cont'd) 

Palace                    2,600  30c-99c 

Princess                 2,272  2Sc-65c 

Strand                      750  15c-50c 

New  York 

Astor                       1,120  50c-$2.00 

Cameo                      549  25c-75c 

Capitol                   4,700  35c-$1.50 

Embassy                   598  25c 

Gaiety                       820  50c-$l,50 

Mayfair                  2,300  35c-85c 

Paramount             3,700  40c-$1.00 

Rialto                     1.949  40c-$1.00 

Rivoli                    2,103  40c-$1.00 

Roxy                     6,200  35c-$1.50 

Strand                    3,000  35c-85c 

Winter  Garden..    1.493  35c-$1.00 


Oklahoma  City 


Capitol    1,200  10c-50c 

Criterion    1.700  10c-50c 

Liberty    1,500  10c-35c 


"Sunshine  Susie"   (British)   12,500 

"Forbidden"    (Col.)    and   8,500 

"The  Big  Timer"  (Col.) 

"Hell  Divers"  (MGM.)  and   4,100 

"Secret  Call"  (Para.) 

"Grand  Hotel"  (MGM)   24,134 

(7  days  and  2  extra  performances) 
"Golden  Mountains"   (Amkino)   5,100 

"But  the  Flesh  is  Weak"  (MGM)  51,376 

All  Newsreel    7,097 

"Symphony  of  Six  Million"  (Radio)  11,000 

"Love    Starved"    (Pathe)....   15,400 

(same    as    "Young  Bride") 

"This  is  the  Night"   (Para.)   59,300 

"One  Hour  With  You"  (Para.)..  15,600 
(4th  week) 

"One  Hour  With  You"   (Para.)..  14,200 
(4th  week) 

"Careless   Lady"    (Fox)   45,000 

"Man   Wanted"    (W.    B.)   16,913 

"The  Crowd  Roars"  (W.  B.)   23,268 

(5th  week-6  days)  and 
"The  Mouthpiece"  (W.  B.) 

(1  day) 


"But  the  Flesh  is  Weak"  (MGM)  5,200 

"Misleading  Lady"  (Para.)   5,000 

"It's  Tough  to  be  Famous"  (F.N.)  1,200 
(4  days) 


Mid-West    1,500      10c-50c      "Amateur  Daddy"  (Fox)    5,500 


Omaha 

Orpheum    3,000  25c-50c 

Paramount    2,900  25c-60c 

State    1,200  l5c-35c 

World    2.500  25c -40c 


"Shopworn"     (Col.)   10,750 

"Tarzan,  the  Ape  Man"  (MGM)..  13,750 

"Freaks"    (MGM)    2,150 

(5  days) 

"Tarzan,  the  Ape  Man"  (MGM)...  750 
(3  days) 

"Dancers  in  the  Dark"  (Para.)  and  6,000 
"Disorderly   Conduct"  (Fox) 


Picture 


Gross 


"Arsene  Lupin"  (MGM)    12,500 

(2nd  week) 

"Sky  Devils"  (U.  A.)  and    9,500 

"X  Marks  the  Spot"  (Tiff.) 

"Dance  Team"  (Fox)  and    3,800 

"Charlie  Chan's  Chance"  (Fox) 

"South  Sea  Adventures"  (Principal)  4,840 

(2nd  week) 

"Hell    Divers"    (MGM)   69,855 

All  Newsreel    7,351 

"Scandal  for  Sale"  U.)    11,622 

"Misleading    Lady"    (Para.)   61,500 

"One  Hour  With  You"  (Para.)...  18,900 
(3rd  week) 

"One  Hour  With  You"   (Para.)..  16,500 

(3rd  week) 

"Disorderly    Conduct"    (Fox)   53,000 

"It's  Tough  to  be  Famous"  (F.N.)  15,821 

"The  Crowd  Roars"   (W.    B.)   28,500 

(4th  week) 


"Ladies  of  the  Big  House"  (Para.)  4,800 

"The  Crowd  Roars"  (W.  B.)   5,600 

"Final  Edition"  (Col.)   900 

(3  days) 

"Behind  the  Mask"  (Col.)   950 

(4  days) 

"Shopworn"   (Col.)   4,500 

'Young   Bride"   (Pathe)   9,500 

'Arsene   Lupin"    (MGM)   8,000 

"Strangers  in  Love"  (Para.)   5,750 

and  "The  Pasionate  Plumber"  (MGM) 


High  and  Low  Gross 

(Tabulation  cavers  period  from  January,  1131 
to  date) 


High  4-2-32  "One  Hour  With  You"....  19,500 

Low  12-26  "The  Yellow  Ticket"    10,500 

High  4-1  "City  Lights"   22,500 

Low  7-18  "Colonel's  Lady"    7,200 

High   2-14   "London    Calling"  ) 

and  "Sisters"  f   5,200 

Low  6-27  "East  Lynne"  and  f 

"Can  Love  Decide?"  J   3,000 

High    1-2-32    "Hell    Divers"   24,216 

Low  11-14  "The  Champ"    18,759 

High  1-9-32  "Mata  Hari"    110,466 

Low  12-19  "Flying  High"    48,728 

High  1-3  Newsreels    9,727 

Low  3-9-32  Newsreels    7,062 

High  12-12  "Frankenstein"    53,800 

Low  3-12-32  "Impatient  Maiden"   11,000 

High   2-7   "Finn   and   Hattie"    85,900 

Low  12-26  "Heaven  on  Earth"    35,700 

High  2-27-32  "Shanghai  Express"   64,600 

Low  6-27   "Dracula"   and  ) 

"Hell's   Angels"    J   4,500 

High  1-9-32  "Dr.  Jekyll  and  Mr.  Hyde"  67,100 

Low  12-19  "The  Struggle"   14,100 

High    1-2-32    "Delicious"    133,000 

Low  3-5-22  "Cheaters  at  Play"    30,000 

High  1-17  "Little  Caesar"    74,821 

Low  4-2-32  "The  Missing  Rembrandt"..  8,012 

High  9-19  "Five  Star  Final"    59,782 

Low  6-6  "Maltese  Falcon"    16,692 

High  2-7  "Illicit"    n,000 

Low  2-20-32  "Beast  of  the  City"   3,500 

High  2-21  "Cimarron"    15,500 

Low  12-5  "Cotfsolation  Marriage"    4,400 

High  1-24  "Under  Suspicion"    7,200 

Low  6-20  "Big  Fight"  and  ) 

"Drums  of  Jeopardy"  J  

High  9-19  "Young  as  You  Feel"   11,000 

Low    3-12-32    "Prestige"    4,000 

High  2-14  "Cimarron"    25.550 

Low  4-16-32  "Young  Bride"    9,500 

High  3-19-32  "Broken   Lullaby"    16,250 

Low  3-26-32  "Fireman.  Save  My  Child"  5.500 

High  3-14  "Trader  Horn"   10,000 

Low  9-26  "Tabu"  •  ) 

and  "Children  of  Dreams"  )   1,325 

High  4-11  "Men  Call  It  Love"    16,000 

Low  11-28  "The  Cisco  Kid"    4,500 


Ottawa 

Avalon 


990  15c-35c 


Capitol    2,592  15c-60c 

Centre    1,142  15c-60c 

Imperial    1,091  10c-40c 

Regetft   1,225  15c-60c 

Rideau    1.000  10c-35fc 


"Strictly   Dishonorable"    (U.)   _  1,200 

and  "Lord  Richard  in  hte  Pantry" 

(British)    (10c-35c-3  days) 
"Chance  of  A  Night  Time"  (British)  1,000 

(10c-35c-3  days) 
"Lady  With  A  Past"   (Pathe)...  9,800 

(6  days) 

"Murders  in  the  Rue  Morgue"  (U.)  4,500 
and   "Steady  Company"  (U.) 
(6  days) 

"The   Broken   Wing"    (Para.)   1,500 

(3  days) 

"Woman   of    Experience"    (Pathe)  1,300 
(3  days) 

"Dancers  in  the  Dark"  (Para.)....  2,400 
(3  days) 

"Devil's  Lottery"  (Fox)    2,000 

(3  days) 

"Lovers    Courageous"    MGM)   1,500 

and   Dixiana"    (Radio- revival) 
(3  days) 

"The  Expert"  (W.  B.)  and   1,400 

"Song  of  the  West"  (revival) 
(3  days) 


'Lovers  Courageous"  (MGM)  and  1,650 
'Platinum  Blonde"  (Col.) 
(3  days) 

'She  Wanted  A  Millionaire"  (Fox)  1,200 
(3  days) 

'The  Man  Who  Played  God"....  8,000 

(W.   B.)   (6  days) 

'Lost  Squadron"  (Radio)   5,500 

(6  days) 

'The  Secret  Witness"   (Col.)   1,600 

(3  days) 

"Beauty  and  the  Boss"  (W.  B.)..  1,800 
(3  days) 

"Play  Girl"  (W.  B.)    2,600 

(3  days) 

"Michael  and  Mary"   (U...)   2,300 

(3  days-2nd  week) 

"Hell  Divers"  (MGM)  and   1,700 

"Sweet  Kitty  Bellairs"  (W.  B.) 

(3  days) 

"The  Hatchet  Man"  (F.  N.)  and  1,400 
"Reducing"  (MGM> 
(3  days) 


High  1-2-32  "Sidewalks  of  New  York") 

and  "Viennese  Nights"  and  \  3,700 
"Alexander  Hamilton"  J 
Low  6-27  "My  Past"  and  ) 

"Fifty  Million-  Frenchmen"  )  . . . .  1,900 

High  5-16  "Devil  to  Pay"    6,300 

Low  1-3  "Sunny"    2,900 

High  5-9  "Trader  Horn"    7,000 

Low  3-26-32  "The  Expert"  and  ) 

"Working  Girls"      )....  2,200 

High  1-23-32  "Suicide  Fleet"  and) 

"Dance  Team"         f   6,200 

Low  12-26  "Cuban  Love  Song"  7 

and  "His  Women"  J   3,900 


Philadelphia 


Arcadia    600  50c 

Boyd    2,400  35c-75c 

Earle    2,000  25c-65c 

Fox    3,000  35c-75c 


"Shanghai  Express"  (Para.)   5,200 

(6  days) 

"Man  Wanted"  (W.  B.)   14,000 

(6  days) 

"It's  Tough  to  be  Famous"  (F.N.)  19,200 
(6  days) 

"Amateur  Daddy"   (Fox)   21,500 

(6  days) 


"Broken  Lullaby"  (Para.)  

(6  days) 

"One  Hour  With  You"  (Para.).... 

(6  days — 3rd  week) 
'Are  You  Listening?"  (MGM)  

(6  days) 

'Careless  Lady"  (Fox)  

(6  days) 


4,000      High  12-17  "The  Guardsman"    6,500 

Low  1-9-32  "West  of  Broadway"    2,000 

13,000   f  

18,500      High  1-2-32  "Makers  of  Men"   27,000 

Low  11-28  "Touchdown"    13,000 

21,000      High  2-7  "Mart  Who  Came  Back"   40,000 

Low  3-26-32  "Shop  Angel"    17,000 


50 


MOTION    PICTURE  HERALD 


April    3  0,    193  2 


[THEATRE  RECEIPTS  — CONT'D] 


Theatres 


Current  Week 


Previous  Week 


Philadelphia  (Cont'd) 

Karlton                   1,008  40c-50c 

Keith's                    1,800  30c -50c 

Mastbaum    4,800  35c-75c 

Stanley    3,700  35c-75c 

Stanton    1,700  2Sc-65c 

Portland,  Ore. 

Fox  Paramount.  3,068  25c-60c 

Hamrick's  Music  1,800  25c-35c 
Box 

RKO   Orpheum  1,700  25c-50c 

United  Artists..      945  25c-35c 

Providence 

Fays    1.600  15c-50c 

Loew's  State  ..  3.800  15c-50c 

Majestic    2,400  15c -50c 

Paramount    2,300  15c-50c 

RKO  Albee  ....  2,300  15c-50c 

RKO  Victory  ..  1,600  10c-35c 

St.  Paul 

Paramount    2,300  25c-50c 

Riviera    1,300  25c-50c 

RKO  Orpheum  2,600  25c-50c 

Shubert    1,500  15c-40c 

Tower    1.000  15c-25c 

San  Francisco 

El  Capitan  ....  3,100  25c-60c 

Filmart  Foreign  1,400  35c-50c 
Talkies 

Fox    4,600  35c -60c 

Golden  Gate  ...  2,800  25c-60c 

Orpheum    3,000  25c-50c 

Paramount    2,670  25c-60c 

United    Artists.  1,200  25c-60c 

Warfield    2,700  35c-60c 

Warners    1,385  35c-50c 


Picture 


Gross 


"The  Broken  Wing:"  (Para.)   1,500 

(3  days) 

"House  Divided"    (U.)   7,000 

(6  days) 

"Misleading  Lady"   (Para.)   43,000 

(6  days) 

"The  Crowd  Roars"  (W.  B.)   14,000 

(4  days) 

"Tarzan,   the  Ape  Man"   (MGM)  4,500 

(2  days-3rd  week) 

"Hell's    House"    (Zeidman)   8,000 

(6  days) 

"Arrowsmith"  (U.  A.)   13,200 

"Beauty  and  the  Boss"  (W.  B.)..  4,600 

"Scandal  for  Sale"   (U.)    10,600 

"Tarzan,  the  Ape  Man"  (MGM)..  4,700 
(25c-50c) 

"High  Speed"  (Col.)   8,000 

"Scarface"  (U.  A.)   18,200 

"Careless  Lady"  (Fox)  and   9,500 

"Devil's  Lottery"  (Fox)- 

"Misleading  Lady"  (Para.)   7,000 

"Young  Bride"  (Pathe)   10,000 

"Syncopation"  (Radio)    2,000 

"The  Crowd  Roars"  (W.  B.)   8,000 

"Disorderly  Conduct"  (Fox).   5,000 

"Shopworn"  (Col.)    12,000 

"Scarface"  (U.  A.)   3,500 

"After   Tomorrow"    (Fox)   2,000 

"Mata  Hari"  (MGM)   13,300 

"Three  Boys  at  the  Filling  Station"  1,750 
(German) 

"Devil's  Lottery"  (Fox)   31,500 

"Murders  in  the  Rue  Morgue"  (U.)  12,000 

"Shopworn"  (Col.)    9,000 

"Tarzan,  the  Ape  Man"  (MGM)..  14,500 

(6  days — 2nd  week) 

"Silver  Lining"  (U.  A.)   5,200 

(6  days) 

"Play  Girl"  (W.  B.)   20,000 

"It's  Tough  to  be  Famous"  (F.N.)  8,500 


Picture 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
Gross  to  date) 


'Beauty  and  the  Boss"  (W.  B.). 
(6  days) 

"The  Expert"  (W.  B.)   7,500 

(6  days) 

'Shopworn"  (Col.)    43,000 

(6  days) 

'Tarzan,  the  Ape  Man"  (MGM)..  17,000 
(6  days — 2nd  week) 


4,000      High  5-2  "City  Lights"    8,000 

Low  3-21   "Resurrection"    3,000 

High  1-30-32  "Arrowsmith"    27.000 

Low  4-23-32  "House  Divided"    7,000 

High  1-2-32  "Her  Majesty,  Love"    65,000 

Low  10-24  "24  Hours"    28,000 

High  12-19  "Frankenstein"    31,000 

Low  7-2S  "Rebound"    8,000 


'Sky  Devils"  (U.  A.). 
(6  days) 


10,000      High  3-21  "Last  Parade"   16,500 

Low  2-27-32  "Men  In  Her  Life"    7.000 


"The  Miracle  Man"  (Para.)   13,400 

"The  Unexpected  Father"  (U.)....  4,600 

"Cohens  and  Kellys  in  Hollywood"  14,000 

(U.) 

"The  Broken  Wing"  (Para.)   3,600 


"Amateur  Daddy"  (Fox)   8,000 

"Are  You  Listening?"  (MGM)....  9,900 

"Probation"  (Chesterfield)    10,200 

and  "Hotel  Continental"  (Tiff.) 

"This  is  the  Night"  (Para.)   6,000 

"Cohens  and  Kellys  in  Hollywood"  8,500 

(U.) 

"Carnival  Boat"  (Pathe)  and   3,200 

"Cock  of  the  Air"  (U.  A.) 


"Tarzan,  the  Ape  Man"  (MGM)..  8,200 
"Fireman,  Save  My  Child"  (F.N.)  6,000 

'Ladies  of  the  Jury"  (Radio)   14,000 

'Sky  Devils"   (U.  A.)   3,000 

'Are   You   Listening?"    (MGM)..  2,400 


"Charlie  Chan's  Chance"  (Fox)... 
"Road  to  Life"  (Amkino)  


"Amateur  Daddy"  (Fox). 
"Law  and  Order"  (U.)... 
'Girl  Crazy"  (Radio)  


"Tarzan,  the  Ape  Man"  (MGM). 

(1st  week) 
'Hotel  Continental"  (Tiff.)  


'The  Wiser  Sex"  (Para.). 


'Alias  the  Doctor"  (W.  B.). 
(9  days) 


31,000 
11,000 

9,000 
22,500 

5,500 
19,000 

9,500 


High   1-3  "Paid"    26,000 

Low  5-23  "Young  Sinners"   11,000 


High  2-14  "Cimarron"    20,000 

Low  5-23  "Iron1  Man"    8,500 

High  1-10  "Hell's  Angels"    12,500 

Low  3-5-32  "Shanghai  Express"   2,500 


High  2-7  "Inspiration"    25,500 

Low  3-26-32  "The  Passionate  Plumber"  8,500 

High  1-30-32  "Union  Depot"   11,200 

Low  12-26  "Her  Majesty,  Love"  and ) 

"Under  Eighteen"            )..  5,100 

High   3-14   "Unfaithful"    14.000 

Low  8-8  "Secret  Call"   4,500 

High  3-19-32  "Behind  the  Mask"    15,800 

Low  7-4  "Sweepstakes"    3,200 

High  2-14  "Last  Parade"    11,000 

Low  11-21  "Way  Back  Home"    1,500 


High  8-22  "Smiling  Lieutenant"    12,000 

Low  1-17  "Paid"    7,000 

High  9-5  "Huckleberry  Fintf"    9,000 

Low  1-17  "Just  Imagine"   1,500 

High  2-14  "Cimarron"    28,000 

Low    1-30-32   "Forbidden"    10,000 


High  10-3  "Penrod  and  Sam"    4,000 

Low  1-24  "Along  Came  Youth"    1,000 


14,000      High  8-15  "Daddy  Long  Legs" 
Low  12-19  "Susan  Lenox"   

3,300   


16,750 
12,000 


High   1-3  "Lightning"   

Low  2-20-32  'The  Guardsman"  . 
High  7-11  "Lawless  Woman"  . 
Low  7-4  "Lover  Come  Back"  ... 
High  12-12  "Frankenstein"  .... 

Low  2-20-32  "Prestige"   

High  1-9-32  "The  Champ"   

Low  7-18  "Womeri  Love  Once" 


70,000 
29,000 
20,000 

9,500 
23,000 

5,000 
35,600 
10,000 


High  3-14  "Parlor,  Bedroom  and  Bath"  28,000 

Low  1-30-32  "X  Marks  the  Spot"   15,000 

High  3-26-32  "Fireman,  Save  My  Child"  19,000 
Low  11-28  "I  Like  Your  Nerve"    4,000 


Seattle 

Blue  Mouse  ....  950  25c 

Fifth  Avenue...  2,750  35c-75c 

Liberty    2,000  10c-25c 

Music  Box    950  25c-75c 

Paramount    3,150  25c-50c 

RKO  Orpheum..  2,650  25c-75c 

Toronto 

Imperial    3,444  15c-75c 

Loew's    2,088  15c-7Sc 

Shea's    2,600  30c-75c 

Tivoli    1,600  15c-60c 

Uptown    3,000  15c-60c 


"The  Heart  of  New  York"  (W.  B.)  3,700 

"The  Miracle  Man"  (Para.)   13,500 

"Sporting  Chance"  (Peerless)  and  5,500 
"Men  of  the  Sky"  (F.  N.) 

"Alias  the  Doctor"  (F.  N.)   6,000 

"Amateur  Daddy"  (Fox)  and   8,500 

"Misleading  Lady"  (Para.) 

"Scandal  for  Sale"  (U.)   13,000 

"Alias   the   Doctor"    (F.    N.)   18,500 

(6  days) 

"Tarzan,  the  Ape  Man"  (MGM)..  13,500 
(6  days) 

"Three  Wise   Girls"   (Col.)   12,000 

(6  days) 

"Michael  and  Mary"  (U.)   7,000 

(6  days-2nd  week) 

"Prestige"    (Pathe)    and...._.   12,500 

"Ladies  of  the  Jury"  (Radio) 

(6  days) 


"The  Final  Edition"  (Col.)   4,000 

"Are  You  Listening?"  (MGM)....  14,000 

"The  Speckled  Band"  (First  Div.)  5,500 

"Shopworn"  (Col.)    6,500 

"This  is  the  Night"  (Para.)  and..  8,000 
"Careless  Lady"  (Fox) 

"Cohens  and  Kellys  in  Hollywood"  13,500 
(U.) 


"Dancers  in  the  Dark"  (Para.)..  18,000 

(6  days) 

"Polly  of  the  Circus"  (MGM)....  12,000 
(6  days) 

"Taxi"  (W.  B.)    11,500 

(6  days-2nd  week) 

"Michael  and  Mary"  (U.)    13,500 

(6  days-lst  week) 

"The  Wiser  Sex"  (Para.)    12,000 

(6  days) 


High  4-18  "Trader  Horn"    17,000 

Low   1-2-32  'The   Boudoir  Diplomat"..  7,000 

High  1-10  "The  Lash"    11,500 

Low  3-12-32  "Morals  for  Women") 

and  "Hotel  Continental"!....  5,000 

High  2-28  'City  Lights"    14,000 

Low  2-6-32  "High  Pressure"    5,500 

High  1-10  "Paid"    18,000 

Low  4-9-32  "No  One  Man"  ) 

and  "Devil's  Lottery"  J   7,000 

High  10-31  "Spirit  of  Notre  Dame'*....  18,000 

Low  3-21  "Kept  Husbands"    10,000 


High  3-5-32  "Shanghai  Express"   25,500 

Low  6-20  "Always  Goodbye"    13,000 

High  4-18  "City  Lights"    22,000 

Low   12-19  "Ben   Hur"    9,500 

High  11-14  "Skyline"    16,500 

Low  6-27  "Painted  Desert"   10,000 

High  2-28  "Cimarron"    19,500 

Low  11-14  "The  Mad  Genius"    7,500 

High  4-25  "Don't  Bet  On  Women"  ...  14,000 

Low  10-17  "Ten  Night  itf  a  Barroom"..  8,300 


April    3  0,     19  3  2 


MOTION    PICTURE  HERALD 


51 


MANAGERS' 
ROUND  TABLE  CLUB 

Charles  E ."Chick?  Lewis 

Qhaltman  ecru)  £cltt&t~ 
C^LfL  c9n£erna/cona/ o/ffociation  ofc/notf/nen.  <^\{eetin^-  is 

MOTION  PICTURE  HERALJ) 

&)&tif  QVeek-^fot.c^(utua/ Benefit  and  JPto^keffs 

Conducted  By  An  Exhibitor  For  Exhibitors 


A  TEST  OF  SHOWMANSHIP! 


WITH  summer  even  closer  around  the  corner  than 
Mr.  Hoover's  prosperity,  the  coming  warm  weather 
is  going  to  put  many  so-called  showmen  to  the  acid 
test.  And  by  virtue  of  the  same  expression  it  is  going  to 
bring  to  light  many  a  man  who  has  never  attracted  much 
attention  before. 

The  economies  practiced  up  to  this  time  by  various  cir- 
cuits and  theatre  operators  are  nothing  compared  to  what 
they  will  attempt  to  save  this  summer.  But  whether  they 
are  going  to  cut  their  nose  to  spite  their  face,  is  still  an- 
other question. 

The  more  optimistic  men  in  the  industry  are  inclined  to 
believe  that  after  this  summer  the  turning  point  will  be 
reached  and  next  season  will  see  show-business  hitting  its 
previous  profitable  stride.  We  won't  join  that  group  of 
optimists,  neither  will  we  become  pessimists. 

Having  always  believed  that  it  was  good  business  to  go 
out  after  business  we  cannot  concede  any  other  method 
in  show-selling.  Theatres  which  cut  down  their  budgets  to 
the  point  where  everything  is  "out,"  except  the  skeleton 
crew  to  run  the  theatre,  will,  in  all  probability,  find  business 
going  still  further  to  the  dogs. 

On  the  other  hand,  those  showmen  who  will  be  permitted 
to  fight  to  keep  their  houses  out  of  the  red  should  come 
through  with  flying  colors.  We  don't  make  such  a  state- 
ment because  we  are  expected  to  be  the  industry's  little 
ray  of  sunshine.  We've  got  a  couple  of  shooting  galleries 
of  our  own  to  worry  about  and  therefore  know,  or  should 
know,  something  about  it. 

But  we  have  had  the  opportunity  all  through  this  present 
economic  condition  now  prevalent  to  observe  how  some 
theatres  and  circuits  have  fallen  into  ruts  and  their  receipts 
fall  to  almost  nothing  as  compared  to  a  few  years  ago. 
And  we've  also  seen,  at  first  hand,  how  other  houses  kept 
right  on  spending  money  to  sell  their  shows  and  run  their 
theatres.  Of  the  two  the  latter  are  the  more  cheerful. 
They  are  doing  less  complaining  because  their  business  has 
been  hurt  far  less  than  the  super-efficient  group  •which 
started  to  cut  salaries  and  budgets  until  there  was  nothing 
left  to  advertise  their  shows. 

Theatre  owners  are  going  to  encounter  two  entirely  dif- 
ferent types  of  showmen  this  summer.  First:  the  kind  who 
know  the  value  of  the  dollar  and  have  acquired  that  neces- 
sary ability  to  watch  every  penny.  Second:  the  type  of 
showmen  who  never  know  when  to  stop  spending  money 


and  must  be  watched  every  moment  for  fear  that  their 
ideas  will  run  away  with  the  theatre's  pocketbook. 

While  there  must  be  a  curtailment  of  spending  there 
must  be  no  slowing  down  in  the  activities  of  the  merchan- 
dising. Promote,  promote  and  then  promote  some  more. 
Pep  up  your  local  merchants.  Stage  every  conceivable 
type  of  a  tie-up  that  will  bring  you  publicity,  free  adver- 
tising and  some  additional  business,  but  do  so  sensibly  and 
consistently  with  the  type  of  theatre  you  are  operating. 


THEATRES  outside  of  the  larger  key  cities  are  well  aware 
of  the  fact  that  on  newspaper  advertising  must  fall  the 
biggest  share  of  the  theatre's  show-selling  activities.  For 
this  reason  we  have  worked  up  the  newspaper  advertising 
material  on  the  Club  pages  so  as  to  present  a  wide  and 
varied  assortment  of  such  material. 

Direct  comment  from  thousands  of  our  members  and 
readers  have  more  than  convinced  us  that  this  type  of  stuff 
is  badly  needed  and  so  we  continue  to  reproduce  ads  and 
groups  of  ads  so  that  you  may  gather  from  one  or  more 
some  ideas  to  improve  your  own  newspaper  ads  and  at  the 
same  time  accomplish  it  through  cutting  down  on  the  space 
used. 

Single  column  ads  have  been  gaining  in  favor  more  as 
an  economy  move  than  anything  else,  but  it  has  proven 
to  many  showmen  unfamiliar  with  this  style  of  ads  the 
great  possibilities  of  making  small  space  count  for  big 
results.  If  you  have  never  spent  much  time  investigating 
the  different  kinds  of  ads  you  can  run  on  a  single  column 
then  you  ought  to  watch  the  Club  pages  carefully  and  note 
how  others  are  doing  so.  It  is  bound  to  solve  your  budget 
problem  and  still  keep  your  theatre  and  attractions  before 
your  community. 

*     *  * 

CONTAINED  in  this  issue  are  many  items  from  our  mem- 
bers, about  the  Short  Features.  Although  they  were 
submitted  for  use  in  last  week's  issue  lack  of  space  made 
it  necessary  to  hold  them  over  for  this  week. 

Additional  items  on  this  same  subject  are  still  arriving 
and  will  be  presented  in  subsequent  issues.  What  differ- 
ence does  it  make  when  you  read  about  it  so  long  as  the 
matter  is  always  timely?  Too  much  cannot  be  said  about 
the  tremendous  value  of  the  Short  Feature.  Keep  yourself 
well  posted  on  how  others  are  treating  this  important 
matter.  "CHICK" 


52 


MOTION    PICTURE  HERALD 


April    30,  1932 


DICK  KIRSCHBAUM'S  LOBBY  LAFFS! 


Many  a  true  word 
has  been  said  in  a 
joke,  and  this  one 
is  no  exce  ption. 
But,  don't  weep, 
better  times  are 
coming?    ?    ?    ?  ? 


WILSON'S  CAMPAIGN 
ON  SHANGHAI  PICTURE 
EFFECTIVE  AT  LOW  COST 

An  effective  and  economical  campaign  on 
"Shanghai  Express"  was  put  over  a  short 
time  ago  by  A.  Eugene  Wilson,  manager 
of  the  Casino  Theatre,  Marshalltown,  Iowa. 

Recalling  that  most  everybody  is  fond  of 
candy,  he  tied  up  with  the  Life  Savers  con- 
cern for  a  thousand  samples  of  the  confec- 
tion and  inserted  it  in  small,  attractive  en- 
velopes bearing  copy  on  the  picture.  Nat- 
urally the  candy  eater  was  forced  to  read 
the  message  before  reaching  for  his  or  her 
sweet. 

Ke  also  made  up  a  very  attractive  7x3 
easel  with  the  background  covered  with 
front  page  headlines  on  the  Sino-Jap  fracas. 
An  insert  on  the  picture  was  placed  in  the 
center  of  the  tear  sheets  and  surrounded 
with  stills.  Streamer  heads  were  strung 
around  the  stills  and  insert,  tacked  down 
with  large  headed  thumb  tacks  to  give  a 
bullet-like  effect.  The  number  of  people 
attracted  to  the  easel  bore  testimony  to  its 
efficiency  as  an  attention-getter. 

Newsreels  were  full  of  shots  of  the 
Shanghai  battle  at  the  time  he  played  this 
picture  and  it  was  a  comparatively  easy 
matter  to  place  his  advance  trailer  right  at 
the  back  of  the  newsreel,  thus  considerably 
adding  to  the  effect  of  the  trailer. 

He  produced  a  "Chinese  effect"  for  the 
front  of  the  house  by  hanging  small  pen- 
nants in  the  form  of  burgees  on  the  top  of 
the  marquee,  both  in  front  and  on  sides.  A 
large  banner  on  the  picture  was  stretched 
in  the  center  of  the  marquee. 

This  is  the  first  word  we've  had  from 
Round  Tabler  Wilson  in  some  little  time, 
but  he's  been  hard  at  work  putting  over  his 
shows  and  we're  forced  to  admit  that  it 
takes  much  time  and  work  these  days  to 
make  a  creditable  showing.  However,  he's 
back  on  the  active  list  again  and,  as  he 
states,  will  try  to  repay  the  rest  of  the 
gang  for  their  tips  by  sending  in  some  of 
his  own. 


Plainfield  Battle  Continues 

Arthur  Major,  "manager  for  the  day"  at 
the  Paramount,  Oxford  and  Strand  Theatres, 
Plainfield,  N.  J.,  was  arrested  last  Sunday 
for  violation  of  the  state  vice  and  immoral- 
ity act  in  connection  with  holding  Sunday 
shows. 

Major  is  the  eleventh  manager  to  run 
contrary  to  the  town  authorities  and  will  be 
held  with  the  other  ten  men  for  the  May 
grand  jury.  As  the  matter  stands  now  it 
appears  to  be  a  nip  and  tuck  affair  between 
advocates  of  the  Jersey  Blue  Laws  and  the 
theatre  circuit.  As  fast  as  one  man  is  ar- 
rested another  is  brought  in  to  bear  the 
brunt  of  attack  the  following  Sunday,  a  sec- 
ond offense  assuming  serious  proportions. 


TWO  STUNTS  HELPED 
FREDERICK  PUT  OVER 
RECENT  ATTRACTIONS 

Two  stunts  recently  used  by  C.  Frederick, 
manager  of  the  Capitol  Theatre,  Pittsfield, 
Mass.,  helped  him  sell  "Hell  Divers"  and 
"Rue  Morgue." 

For  the  former  he  effected  the  loan  of  a 
good  sized  airship  which  he  planted  on  top 
of  the  marquee,  with  long  banner  carrying 
title  only  from  top  of  upright  sign  to  air- 
ship. A  loud  speaker  concealed  on  roof  was 
operated  from  time  to  time  with  airplane 
effect  record. 

On  the  latter  picture  he  distributed  in  ad- 
vance 200  small  vials  of  smelling  salts,  bear- 
ing label  and  instructions  to  bring  the  vial 
along  when  seeing  "Murders  in  Rue 
Morgue." 

Both  of  the  above  stunts  were  put  over 
at  very  small  cost,  entire  outlay  on  the  lat- 
ter amounting  to  only  $2,  and  were  decided- 
ly effective  in  publicizing  the  pictures. 


WE  ARE  REMINDED  BY 
BARNEY  GURNETTE  OF 
SERVICE  FOR  DOCTORS 

We  are  reminded  by  Barney  Gurnette, 
manager  of  the  California  Theatre,  Santa 
Rosa,  of  the  fact  that  theatres  can  gain  a 
certain  amount  of  publicity  and  also  render 
a  service  by  circularizing  all  members  of 
the  medical  profession  with  a  "call  service" 
card. 

These  cards  are  generally  worded  as  fol- 
lows :  "Dr.  Blank — Dear  Sir :  It  is  our 
pleasure  to  call  your  attention  to  our  Doc- 
tor's Call  Service — If  you  are  expecting  an 
emergency  call  just  give  the  usher  your 
name  and  we  will  be  glad  to  call  you — Or 
if  you  should  forget  to  do  this  we  will  gladly 
flash  your  name  on  the  screen."  (Signed) 
The  management.  At  the  foot  of  the  card 
we  have  at  hand  appears,  "Just  another  ex- 
pression of  California  Service."  This  card 
was  enclosed  in  a  white  envelope  of  good 
paper  stock  and  printed  in  old  English 
style. 


FRONT  CREATED  SENSATION,  SAYS  LOU  HART 


It's  a  question  whether  the  above  reproduction  will  do  justice  to  what  is  described 
by  Lou  S.  Hart,  publicity  expert  at  the  Academy  of  Music,  New  York  City,  as  a  front 
that  literally  made  passers-by  "gasp  for  breath"  (the  words  are  Lou's).  Note  the  part 
of  the  display  carrying  the  title  word  "Menace,"  which  appears  on  the  bodies  of 
dragons  at  either  side  of  entrance.  The  tails  of  the  dragons  extended  down  to  the 
sidewalk  and  were  decorated  with  stills  from  the  picture.  Lou  tells  us  it  made 
pedestrians  cross  the  street. 


April    3  0,    19  3  2 


MOTION    PICTURE  HERALD 


53 


Bunny  Bryan 


PROPER  SELECTION 
OF  SHORTS  HIGHLY 
IMPORTANT— BRYAN 

Motion  picture  theatres  are  catering  to 
cosmopolitan  types  and  tastes.  Some  come 
to  the  theatre  to  be  transported  away  from 
their  humdrum  daily  surroundings  to  for- 
eign lands ;  others  attend  in  search  of  laughs 
to  ease  their  own 
aches  and  worries, 
while  still  more  are 
seeking  diversified 
entertainment  and 
relaxation. 

The  proper  se- 
lection of  short  sub- 
jects will  insure  the 
maximum  amount 
of  patron  require- 
ments being  includ- 
ed in  the  program, 
as  the  short  subject 
field  with  its  news- 
reels,  scenics,  car- 
toons, and  comedies  is  variety  in  itself. 

Let's  talk  specific  cases  concerning  the 
value  of  the  short  subject.  I  know  positively 
that  certain  scenic  and  travelogue  shorts  sold 
hundreds  of  tickets  to  the  Staten  Island 
Paramount.  Ask  Sedge  Coppock.  He  will 
tell  you  about  the  requests  made  for  this 
type  entertainment  by  his  patrons. 

I  could  cite  a  dozen  instances  of  the  real 
draw  and  entertainment  value  of  shorts  like 
the  Laurel  and  Hardys,  the  Charley  Chases 
and  Burns  and  Aliens.  They  SELL  TICK- 
ETS and  bolster  up  what  oftentimes  would 
be  a  weak  show  otherwise. 

Newsreels  give  the  high  spots  of  world 
events  in  a  concise,  brief  and  entertaining 
manner. 

And  what  about  the  Mickey  Mouses  and 
the  animateds?  They  have  their  followers 
by  the  millions. 

Movie  Memories  with  their  turning  back 
the  pages  of  yesterday  were  popular  even 
when  used  as  a  sponsored  short.  And  so  we 
might  continue  almost  indefinitely. 

Double  features  make  short  subjects  with 
the  exception  of  a  newsreel  and  a  now  and 
then  short  almost  impossible,  but  our  patrons 
are  asking  for  short  subjects  just  the  same. 
Time  after  time  I  have  a  regular  patron 
say,  "Why  don't  you  give  us  some  of  those 
short  pictures?" 

It  seems  to  me  that  any  disregarding  of 
the  value  of  short  subjects  is  one  cause  of 
empty  seats  in  theatres  where  their  inclu- 
sion in  the  program  is  possible.  We  are  ca- 
tering to  diversified  tastes  and  short  sub- 
jects make  the  greatest  diversification  and 
diversion  possible. 


ATTRACTIVE  PAPER 
NOW  AVAILABLE  ON 
MANY  SHORT  REELS 

There  may  have  been  an  excuse  several 
years  ago  for  exhibitors  to  squawk  about 
scarcity  and  quality  of  paper  issued  by  some 
of  the  short  subject  exchanges,  but  accord- 
ing to  sample  one-sheets  we  have  at  hand 
there's  no  occasion  for  kicks  these  days. 

These  in  mind  right  at  this  writing  were 
issued  by  Vitaphone  and  covered  a  variety 
of  subjects  put  out  by  that  company.  To 
just  state  that  the  posters  are  attractive  is 
not  doing  them  full  justice  and  there  can 
be  no  doubt  that  this  type  of  sheet  will  ma- 
terially aid  in  the  sale  of  your  shorts  if  used 
to  advantage. 


"The 

Showman's 
Calendar" 


MAY 

To  May  7th    National  Boys'  Week 
1st  Child  Health  Day 

Dewey's  Victory  at  Manila — 
1898 

Leila  Hyam's  Birthday 
Josephine  Dunn's  Birthday 
2nd  Stonewall  Jackson  Shot — 1863 

3rd  Juliette  Compton's  Birthday 

4th  to  9th     National  Golf  Week 
5th  Napoleon's  Death— 1821 

6th  Robert  Peary's  Birthday— 1 854 

(Discovered  North  Pole) 
7th  Lusitania  Torpedoed  by  Ger- 

many— 19 1 5 

Gary  Cooper's  Birthday 
7th  to  14th  National  Music  Week 
8th  Mother's  Day 

9th  Commander    Byrd    at  North 

Pole— 1926 

Richard  Barthelmess'  Birthday 
10th  Confederate  Memorial  Day 

||th  Minnesota  Admitted  to  Union 

—  1859 

|2th  Florence    Nightingale's  Birth- 

day (Founder  Modern  Nurs- 
ing) 

Amundsen  North  Pole  Flight — 
1926 

1 3th  Jamestown,  Va.,  Settled — 1607 

1 4th  Billie  Dove's  Birthday 

1 5th  Mississippi  Flood  Bill  Signed — 

1928 

I  6th  Abraham  Lincoln  Nominated — 

I860 

I  7th  Maureen  O'Sullivan's  Birthday 

18th  Peace  Day 

Napoleon  Proclaimed  Emperor 

—  1804 

19th  Mexican-U.S.  Peace— 1849 

20th  Mecklenberg    Declaration  of 

Independence,  N.  C. 
21st  Lindbergh's    Non-Stop  Flight, 

N.  Y.  to  Paris  1927 

Robert  Montgomery's  Birthday 
22nd  Martha  Washington's  Death — 

1802 

Richard  Wagner's  Birthday 
23rd  South   Carolina   Admitted  to 

Union — 1788 

Douglas  Fairbanks'  Birthday 
Dorothy  Lee's  Birthday 
Capt.    Kidd,    Famous  Pirate, 
Executed  in  London — 1701 
24th  First  Telegraph  Message  Sent 

—  1844 

Brooklyn  Bridge  Opened  — 
1883 

Empire  Day — Canada  and  Ber- 
muda 

26th  Paul  Lucas'  Birthday 

Norma  Talmadge's  Birthday 
Walter  Huston's  Birthday 

27th  Nathaniel   Green's   Birthday — 

1742 

28th  Yanks'   First  Victory   at  Can- 

tigny — 1918 
29th  Ascension  Day 

Wisconsin  Admitted  to  Union 

—1848 

30th  Memorial  Day 

31st  Walt  Whitman's  Birthday  — 

1819 


DICK  WRIGHT  USED 
MANY  SALES  ANGLES 
ON  WASHINGTON  FILM 

Exploitation  angle  on  "Washington,  the 
Man  and  Capitol"  were  not  overlooked  by 
Dick  Wright,  manager  of  the  Strand  The- 
atre, Akron,  Ohio. 

Schools  and  libraries  were  canvassed  and 
permission  obtained  for  the  posting  of  one 
sheets  in  the  High  School  and  in  the  main 
and  branch  public  libraries  throughout  the 
city.  10,000  bookmarks  were  distributed  in 
the  latter  one  week  prior  to  the  opening  of 
this  short. 

A  tie-up  was  also  made  with  one  of  the 
local  newspapers  to  offer  a  theatre  party 
to  the  grade  school  or  class  submitting  the 
best  colored  set  of  George  Washington  pho- 
tographs illustrating  the  important  events 
of  his  career.  The  Women's  Federation  Club 
of  Akron  and  Daughters  of  the  American 
Revolution,  in  addition  to  posting  appropri- 
ate announcements  on  club  room  bulletin 
boards,  also  made  mention  of  picture  and 
play  dates  at  the  regular  monthly  meeting 
prior  to  opening.  The  Akron  Dramatic  Club 
likewise  cooperated. 

Last  summer  when  Wright  was  located 
at  the  RKO  Rivoli  Theatre,  Toledo,  Ohio, 
he  played  a  series  of  the  Johnny  Farrell  Golf 
Lessons  and  tied  up  with  the  golf  depart- 
ments of  two  leading  stores  for  the  distribu- 
tion of  heralds  with  each  sale.  The  stores 
also  loaned  clubs  and  wearing  apparel  for  a 
display  arranged  on  the  theatre's  mezza- 
nine. Another  stunt  was  put  over  through 
a  tie-up  made  with  a  local  golf  club  manu- 
facturer, who  donated  five  complete  sets  of 
clubs  to  be  given  away  for  best  estimates 
on  how  many  golf  balls  were  contained  in  a 
glass  bowl  placed  on  a  stand  in  the  mezza- 
nine. 

Many  exhibitors  will  undoubtedly  play 
some  picture  dealing  with  the  career  of 
Washington  during  celebration  of  the  Bi- 
centennial, and  Wright's  tips  should  prove 
interesting.  Also,  the  golf  season  is  here 
again  and  there  will  probably  be  another 
crop  of  golf  shorts  to  exploit.  Both  offer 
unusual  opportunities  for  showmen  to  plug 
angles  other  than  the  week  in  and  out  fea- 
ture picture  and,  consequently,  a  chance  to 
bring  in  additional  revenue. 


ALONG  BROADWAY! 


Even  the  Winter  Garden  believes  in  the 
value  of  advertising  the  shorts  on  its  pro- 
gram, both  in  newspaper  copy  and  on  the 
huge  sign  board  across  the  front.  Note  by 
the  accompanying  photo  that  Husing's 
"Sport  Slants,"  "Sea  Legs"  and  "Merrie 
Melodies"  are  all  gh'en  a  generous  slice  of 
the  lights. 


54 


MOTION    PICTURE  HERALD 


April    30,  1932 


WE  OFTEN  WONDER 


B  y 

LOUIS  SYLVESTER 


— And  Lou  Sylvester 
is  not  the  only  on: 
who  is  wondering 
about  the  same 
thing.  There  mu:t 
be  some  secret 
source  for  some  of 
the  stuff  we've  seen 
lately. 


WHERE  THE 
BOY*  GET 
THEIR  COPY 


L  O  U  I  S  - 
iYtVESTEfs 


EVANS  DAVIS  STILL 
CARRYING  ON  AT  THE 
STRAND,  DOLGEVILLE 

We  haven't  heard  from  Evans  B.  Davis, 
manager  of  the  Strand  Theatre,  Dolgeville, 
N.  Y.,  for  some  time  and  while  unable  at 
this  writing  to  record  any  of  his  recent  ex- 
ploitation activities  we  can  at  least  report 
that  he's  still  up 
and  doing  and 
show  you  a  small 
photo  of  his  thea- 
tre front  and  lobby. 

T  h  e  Strand  i  s 
housed  in  one  of 
the  largest  build- 
ings in  the  town, 
with  club  rooms,  a 
ballroom  and  Am- 
erican Legion  head- 
quarters in  the  up- 
per stories.  Read- 
ers may  judge  for 
themselves  as  to 
the  advantage  of 
having  the$>e  sort 
of  neighbors. 

The  other  por- 
tion of  the  photo 
shows  a  view  of 
the  lobby  looking 
toward  the  box  of- 
fice and  entrance 
The  stairway  leads 
to  the  club  rooms  and  ballroom,  making  it 
impossible  for  passersby  to  miss  any  theatre 
advertising  in  the  lobby. 

The  house  also  has  an  exceptionally  large 
stage,  which  is  45  feet  deep  by  60  feet  wide, 
with  a  proscenium  opening  of  about  42  feet. 

Davis  has  been  making  some  inquiries 
concerning  the  use  of  fan  photos  as  give- 
aways and  we  can  report  that  several  sam- 
ples along  this  line  have  found  their  way 
into  this  office  on  various  occasions.  Some 
theatre  men  have  purchased  the  photos  out- 
right at  a  small  cost  and  others  have  tied 
up  with  local  merchants  for  an  ad  on  the 


back  to  cover  the  entire  cost.  He  would  be 
glad  to  know  how  other  Club  members  have 
panned  out  through  use  of  them. 


THAT  WAS  SOME  BIG 
NEWSPAPER  CAMPAIGN 
P.  MAGAZZU  PROMOTED 

Although  slightly  belated  as  to  up-to-date 
picture  exploitation  suggestions,  it  would 
be  gross  negligence  on  our  part  not  to 
mention  that  corking  newspaper  advertis- 
ing campaign  put  over  on  "The  Champ"  by 
P.  A.  Magazzu,  manager  of  the  Capitol 
Theatre,  Hazleton,  Pa. 

What  a  collection  of  ads,  regular  and  co- 
ops, we  came  across  when  we  went  through 
a  half-dozen  or  more  issues  of  a  local  news- 
paper. If  the  town  didn't  know  that  "Champ" 
was  coming  to  town,  and  that  every  one 


should  by  all  means  see  the  picture,  then 
it  wasn't  Magazzu's  fault.  All  in  all,  there 
must  have  been  several  thousand  inches  ot 
free  space,  to  saying  nothing  of  regular  ad- 
vertising. Radio,  furniture  and  other  mer- 
chants tied  up  with  the  idea  of  offering 
"champ  articles  for  sale.  The  campaign 
continued  for  over  a  week,  according  to 
dates  on  the  newspapers. 

We  really  owe  P.  A.  an  apology  for  not 
shooting  this  along  at  an  earlier  date,  but 
several  campaigns  and  special  issues  have 
literally  swamped  this  department  with  ma- 
terial for  the  past  several  weeks  and  we're 
just  catching  up  with  some  of  the  back 
work.  Beyond  a  doubt  Magazzu  covered 
himself  with  glory  as  a  promoter  of  special 
co-op  ads  on  the  above-mentioned  occasion 
and  it  simply  goes  to  show  what  kind  of 
results  may  be  obtained  when  a  hustling 
showman  puts  his  shoulder  to  the  wheel. 
More  power  to  this  Round  Tabler  and  we 
hope  that  he'll  come  through  with  more 
material. 


JAKE  ROSENTHAL  IS 
RIGHT  UP  FRONT  AS 
TO  TREND  OF  TIMES 

We  might  have  known  that  Jake  Rosen- 
thal ("The  Great  Jake  Rosenthal")  well 
known  showman  and  manager  of  the  Iowa 
Theatre,  Waterloo,  Iowa,  would  be  keep- 
ing right  up  with  the  trend  of  the  times, 
at  least,  as  far  as  financial  gags  are  con- 
cerned. 

Not  that  Jake  is  in  the  habit  of  giving 
out  rubber  checks,  but  unless  our  eyes  de- 
ceive us  he  issued  some  of  these  bouncers 
as  a  gag  to  publicize  his  theatre.  The  ac- 
count was  with  the  "Yukant  Trust  Com- 
pany" for  the  amount  of  $10,000  and  the 
check's  number  was  7-11,  dated  April  1. 
On  the  stub  it  was  stated  that  "We  Don't 
Like  Rubber  Checks — They  Bounce  Back 
So — But  You'll  Like  Shows  At — Jake  Ro- 
senthal's Iowa  Theatre — and  You'll  Bounce 
Back  for  More." 

From  rubber  checks  Jake  turned  to  stock 
certificates  and  issued  a  lot  of  those  that 
entitled  "Mr.  Movie  Fan  to  1,000  laughs  in 
the  Capitol  Stock  of  the  Mirth  Corporation 
known  as  "Fireman,  Save  My  Child."  The 
certificate  also  carried  other  pertinent  copy 
about  theatre  and  picture. 


BIRTHDAY  GREETINGS 


to  the  theatre  proper. 


Albert  F.  Badeau 
Carl  Baumgartner 
Augie  C.  Berkholtz 
Merle  R.  Blair 
Jack  P.  Blitt 
P.  A.  Boone 
Paul  O.  Brake 
William  Briemann 
Leonard  Camarata 
Joseph  J.  Caras 
L.  W.  Carroll 
Walter  C.  Carroll 
T.  C.  Clement 
Loren  S.  Cooper 
Arthur  K.  Dame 
Fred  G.  Doney 
Frank  C.  Foreeman 
Lorenzo  Gelabert 
Ned  Gerber 
Sam  A.  Gilman 
David  Goerlitz 
Harry  Goldberg 
Leonard  Grossman 
Jack  D.  Harris 
Edgar  Hart 


Gilbert  L.  Higgins 
Herrwood  E.  Hobbs 
Jack  Hobby 
Nathan  Hoffman 
Charlie  Holtr 
F.  E.  Howland 
Victor  E.  Hudson 
Carl  Hughes 
J.  T.  Hughes 
Joseph  Isaac 
Jack  Johannson 
Clayton  E.  Jones 
Richard  M.  Kennedy 
Raymond  Klein 
Joseph  Kligler 
Harry  L.  Levine 
Bernard  S.  Lewis 
George  C.  Lewis 
Albert  B.  Lourie 
Tom  F.  McDonald 
J.  R.  McEachron 
George  H.  MacKenna 
John  S.  MacNeill 
E.  H.  Maritsky 
James  R.  Martin 
Lawrence  J.  Nordine 


Gerald  J.  Novak 
E.  Bill  Nye 
Willis  Parady 
Charles  E.  Payne 
John  F.  Power 
Joseph  G.  Polak 
Oliber  B.  Prickett 
Herbert  Ram 
Frederick  M.  Ross 
Milton  A.  Schosberg 
Howard  Schuster 
Frank  Shafer 
John  W.  Shively 
M.  L.  Silverman 
Fred  H.  Sourbeck,  Jr. 
Charles  Steinman 
Harry  Sweet 
Kenneth  C.  Sweet 
Natalie  Tolman 
Carter  S.  Troyen 
Roland  K.  Vanderburgh 
Ben  Weschner 
Mrs.  D.  B.  Whyte 
William  H.  Whyte 
Michael  Weschner 
Harry  N.  Witty 


April    3  0,    19  3  2 


MOTION    PICTURE  HERALD 


55 


EACH  ATTRACTION  CALLS  FOR 

NEW  MERCHANDISING  METHODS! 


This  Showman  Attracted  Added 
Business  to  the  Box  Office 
by  Tackling  Each  Picture 
Along  Entirely  New  Slants! 


WONDER  how  many  managers  think  they 
have  done  a  great  day's  work  by  going 
out  and  getting  a  couple  of  window  tie-ups 
and  perhaps  a  display  ad  on  the  classified  page 
for  50  passes.  And  doing  this  sort  of  ex- 
ploitation work  week  after  week  and  feeling- 
satisfied. 

There  are  so  many  angles  that  are  used  by 
only  a  few  managers  in  creating  good  will  that 
it  seems  strange  that  the  men  in  the  smaller 
cities  do  not  take  full  advantage  of  them.  Can 
a  manager  depend  on  a  few  exploitation  ideas 
to  sell  his  shows  week  in  and  week  out?  Will 
that  sort  of  exploitation  convince  the  public  that 
you  have  a  great  show?  In  recent  weeks  we 
have  played  two  attractions  that  have  been  flops 
in  the  general  run  of  theatres  and  in  both 
instances  have  put  them  over  to  good  receipts 
by  adapting  the  type  of  advertising  these  types 
of  pictures  call  for. 

An  Average  City! 

Perhaps  a  brief  resume  of  the  activities  in 
this  city  may  better  illustrate  the  points  and 
drive  home  a  lesson.  Auburn  is  no  different  than 
many  other  cities  of  its  size.  When  coming  to 
this  town  two  months  ago  I  was  faced  with 
the  fact  that  we  had  only  one  newspaper  in 
town  and  they  maintained  a  rigid  rule  of  no 
theatre  publicity.  They  have  what  I  believe 
to  be  the  most  conservative  newspaper  in  the 
country.  The  family  owning  the  paper  are 
wealthy  and  don't  need  the  business.  So  much 
so  that  they  turned  down  a  co-operative  page 
of  advertising  brought  in  to  them  unless  the 
merchants  paid  full  theatre  rates  of  $1.25  per 
inch.    That  was  my  first  big  problem. 

In  addition  to  that  the  theatre  had  just  dis- 
continued playing  vaudeville  and  the  local  the- 
atre-goers were  as  sore  as  a  double  portion  of 
boils  over  the  loss  of  flesh  in  this  town.  With 
this  theatre  getting  15  cents  more  admission 
price  than  its  competitors,  it  was  a  problem  how 
to  win  back  the  good  will  of  the  public  in 
the  shortest  space  of  time. 

Merchants  Association! 

We  have  a  local  merchants  association  called 
the  State  Street  Merchants  (on  which  street 
the  theatre  is  situated)  and  one  of  the  first 
moves  was  to  get  in  with  the  organization  and 
win  them  over.  I  attended  their  meetings,  can- 
vassed them  personally,  gave  them  suggestions 
and  pointers,  had  a  street  banner  made  for 
them  to  string  across  the  street  (at  cost)  and 
now  we  are  all  working  together  (40  mer- 
chants) to  put  across  a  Mammoth  Treasure 
Chest  Hunt  for  next  month  with  every  mer- 
chant participating  and  winding  up  with  a  mam- 
moth sale,  similar  to  $1  day  sales.  That 
organization  is  now  a  booster  for  the  Jefferson 
Theatre. 

_  I  have  attended  dinners  of  various  organiza- 
tions and  have  talked  to  some  of  them.  My 
last  subject  was  Advertising  and  I  wrapped 
most  of  the  thoughts  around  the  idea  that  the 
newspaper  gave  the  most  value  for  money  than 
any  other  medium.  As  the  managing  editor  was 
present  at  this  talk  I  planted  the  germ  of  some 
future  good  will. 


WE'VE  had  plenty  of  opportunities  of 
watching  Morris  Rosenthal  run  the- 
atres  and    merchandise    his  attrac- 
tions; perhaps  that  is  why  we  consider  him 
amply  qualified  to  discuss  the  advisability 
of  variety  in  showmanship. 

In  this  short  article,  Rosenthal  endeavors 
to  point  out  some  of  the  methods  he  uses 
to  keep  the  community's  attention  directed 
towards  the  theatre  at  all  times.  His  para- 
mount thought  is  that  if  you  shut  down  on 
your  exploitation  or  advertising  you  give 
the  patrons  a  chance  to  forget  the  theatre. 

Recent  visits  to  a  dozen  or  more  houses 
located  within  a  radius  of  some  seventy- 
five  miles  of  New  York  City  revealed  that 
where  show-selling  has  been  cut  to  the  bone 
the  business  has  been  hardest  hit.  But 
where  advertising,  exploitation  or  other 
business  getting  ideas  are  still  the  vogue 
the  theatres  are  managing  to  keep  out  of 
the  red. 

We  cannot  emphasize  too  strongly  our 
own  feelings  regarding  any  curtailment  of 
merchandising  at  a  time  when  we  should 
be  fighting  for  every  ticket  we  can  sell. 
To  lie  down  now  may  mean  one  of  the 
worse  summers  your  theatre  has  ever  had. 

"CHICK" 


The  local  prison  is  an  institution  and  when- 
ever occasion  permits  I  bring  in  a  show  to 
the  ladies  at  the  prison.  This  is  always  good 
for  a  story  and  also  for  good  will  in  this  town. 

Local  Co-operation! 

On  "Fireman,  Save  My  Child,"  I  secured 
the  good  will  of  the  firemen  and  local 
citizens  by  getting  the  fire  boys  to  sponsor  spe- 
cial matinees  for  the  orphans  and  institutions. 
I  secured  the  approval  of  the  City  Manager 
in  the  use  of  their  apparatus  upon  strict  prom- 
ise of  not  commercializing,  and  I  lived  up  to 
every  promise  with  the  result  that  I  can  feel 
free  to  return  for  a  favor  and  feel  assured  that 
I  will  be  able  to  get  it. 

For  "The  Man  Who  Played  God,"  we 
tied  up  every  worthwhile  organization  in  the 
city  including  Churches,  Schools,  Parent 
Teachers  Association,  Nurses,  Women's  Clubs, 
Service  Clubs,  Ministerial  Association  and  con- 
tacted the  editors  and  publishers  of  the  news- 
paper with  the  result  that  we  secured  a  strong 
editorial  on  this  picture  and  a  personal  letter 
from  the  publisher.  I  laid  the  success  of  the 
engagement  of  this  picture  directly  into  the  laps 
of  these  organizations  by  telling  them  straight 
from  the  shoulder  that  the  success  of  the  future 
picture  of  this  type  and  a  clean  type  of  pictures 
depends  upon  whether  these  local  organizations 
supported  this  type  of  picture.  The  reaction  to 
this  appeal  was  wonderful.  They  went  out  of 
their  way  to  inform  their  friends  about  the 
showing  and  despite  Lent,  and  this  being  a 
strong  Catholic  town,  the  engagement  was  a 


Morris  Rosenthal,  until  he  Joined  the 
Skouras  Circuit,  was  one  of  the  "ace"  man- 
agers for  Publix  handling  de  luxe  houses  in 
Duluth,  Minn.,  and  Wilkes  Barre,  Pa.  Pre- 
vious to  the  Publix  assignment  he  handled 
important  spots  for  the  Poli  and  Century 
Circuits  in  the  east. 


Duplication  of  Selling  Slants  a 
Sure  Sign  That  Your  Mind 
Has  Gone  Stale;  There  Are 
Plenty   of   Ideas  Available! 


success.  I  received  letters  from  ministers,  and 
local  prominent  people  complimenting  me  for 
bringing  this  picture  to  Auburn  and  thanking 
me  for  calling  it  to  their  attention.  And  here 
is  a  picture  that  has  not  been  clicking  in  other 
spots.  The  editor  of  the  paper  informed  every 
member  of  his  organization  about  the  attraction 
and  even  went  so  far  as  to  let  his  private  secre- 
tary off  for  a  few  hours  to  see  it. 

We  followed  the  same  appeal  with  "Dr. 
Jekyll  and  Mr.  Hyde"  and  it  worked. 

Local  Follies,  Big! 

Last  week  I  staged  a  local  Follies  with  a 
dancing  school  and  more  than  doubled  the  usual 
receipts.  With  some  60  people  in  the  cast  and 
all  their  relatives  and  friends  talking  about  it, 
it  was  certain  to  create  good  will  and  attend- 
ance. The  entire  show  staged  at  a  very  nominal 
expense  and  all  our  effects  were  made  cheaply 
but  gave  us  a  great  flash.  We  have  a  night 
club  that  is  unusual  in  any  part  of  the  country 
inasmuch  as  the  building  is  all  glass  and  dancing 
is  under  moonlight.  I  have  booked  that  band 
in  for  next  week,  duplicating  their  setting  and 
augmenting  it  with  a  presentation.  As  the  band 
has  a  large  local  following  we  cannot  help  but 
do  big  business.  Then  there  is  the  usual  style 
shows  to  be  staged  and  for  summer  a  combina- 
tion style  show  and  bathing  show. 

I  have  arranged  with  a  tent  and  awning 
manufacturer  to  build  me  a  beautiful  stage  set- 
ting and  in  return  I  give  him  a  card  on  the 
stage.  To  build  this  setting  would  cost  me 
around  $75.00.  Of  course  I  use  the  "local  radio 
broadcasting  station,  but  do  it  intelligently.  I 
write  a  special  column  for  it  similar  to  the  big 
city  columnist's  style  but  keep  the  material 
around  pictures  and  stars.  It's  something  dif- 
ferent. 

Theatre's  Show  Window! 

We  change  the  dress  of  our  lobby  every  two 
weeks  and  notice  the  favorable  comments  of 
the  patrons.  We  don't  bore  our  patrons  with 
running  10  minutes  of  trailers  on  the  screen. 
We  give  them  a  fast  moving  show  and  build 
up  every  unit  and  blend  it  so  that  it  increases 
with  entertainment  value  right  up  to  the  feature. 

For  "Tarzan,  The  Ape  Man,"  I  have  secured 
every  empty  store  window  downtown  and  huge 
banners  the  full  size  of  the  windows  are  being 
put  to  make  the  biggest  flash  this  city  has  ever 
seen.  It's  a  store  window  tie  up  to  be  sure, 
but  it's  different  and  anything  that  is  different 
is  sure  to  create  talk  in  small  towns  and  cities 
where  they  have  nothing  else  to  do  but  talk. 

I  feel  with  this  background  laid  down  that 
business  the  next  few  months  is  bound  to  be 
good.  Old  Man  Depression  has  no  place  in  our 
lobby  or  theatre.  And  don't  get  the  impression 
that  because  business  is  good  we  have  no  com- 
petition. Syracuse  is  only  25  miles  away  with 
a  Loew  and  Keith  house  both  playing  vaudeville 
and  the  glitter  and  glare  of  their  modern  shops 
draw  countless  numbers  of  our  citizens.  But 
we  keep  hammering  away  that  they  will  see 
the  pictures  here  at  less  money  and  we  watch 
our  bookings  to  see  that  we  don't  play  too  late 
after  Syracuse. 


Sb 


SYRACUSE  FRONT! 


Here's  how  the  manager  of  the  RKO 
Keith's  Theatre,  Syracuse,  N.  Y.,  dressed 
the  front  of  his  house  for  "Hotel  Continen- 
tal." In  spite  of  the  narrow  entrance  it 
appears  that  he  made  every  inch  of  space 
count.  The  original  photo  did  not  carry  this 
manager's  name  so  we  are  at  loss  to  give 
him  credit  for  an  attractive  piece  of  work. 


O'BRIEN  PROMOTED 
SPECIAL  NEWSPAPER 
IN  HONOR  OF  EVENT 

When  George  D.  O'Brien,  manager  of 
the  Hub  Theatre,  Rochelle,  111.,  promoted 
his  "Big  Week  of  Shows"  for  Alger  The- 
atres, he  got  out  a  special  four-page  news- 
paper size  section  of  theatre  display  ads 
and  merchant  advertising. 

The  first  page  was  entirely  given  over 
to  theatre  and  attractions  and  was  headed 
in  large  type  "Alger's  Own  Ballyhoo — for 
the  Hub  theatre — Celebrating  Greater  Ro- 
chelle Week."  Below  in  a  box  headed  "A 
Week  of  Deluxe  Attractions  at  Old  Nick- 
elodeon Prices"  was  a  cut  of  an  old-time 
buggy,  accompanied  by  another  showing 
grandma  in  the  leg-o-mutton  sleeve  dress. 
To  an  extent,  copy  imitated  the  trend  in 
some  of  the  new  weekly  cartoon  magazines 
which  have  been  receiving  considerable  at- 
tention of  late.  The  inside  spread  and  back 
page  was  filled  with  local  merchant  ad- 
vertising. 


MOTION    PICTURE  HERALD 

MORRIS  WAGED  A  HEAVY 
CAMPAIGN  IN  SANDUSKY; 
HE'S  NOW  IN  CHARLOTTE 

Shortly  before  leaving  for  Charlotte,  N. 
C,  to  take  over  management  of  another 
house,  Walter  Morris  put  over  a  campaign 
on  "Hatchet  Man"  for  the  State  Theatre, 
Sandusky,  Ohio. 

Robinson's  name  was  played  up  heavily 
and  his  former  hits  capitalized  upon.  Grue- 
some angles  were  not  mentioned  at  all  and 
both  copy  and  art  work  were  fashioned  to 
capture  feminine  interest.  A  definite  Ori- 
ental slant  was  used  to  tease  curiosity  and 
romance  was  implied  by  placing  girls'  heads 
in  all  display. 

Exploitation  included  distribution  of  3,000 
doorknob  hangers  house  to  house;  1,000  en- 
velopes containing  teaser  copy  distributed 
by  grocery  stores ;  invitation  to  Sandusky's 
lone  Chinese  inhabitant  played  up  by  news- 
paper ;  cards  on  all  street  cars ;  front  page 
flash  in  2,500  Movie  News ;  one-sheet  flash 
in  leading  soda-fountain ;  50  window  cards 
(15  in  neighboring  towns)  ;  shadow  box 
display  two  weeks  in  advance;  routine  ac- 
cessories ;  regular  art  display  of  two  one- 
sheet  shadow  boxes  and  transom  shadow 
box ;  six-foot  cutout  one  week  in  advance ; 
a  talking  trailer  over  public  address,  and 
regular  local  display  ads  in  newspapers. 

Now  that  Morris  is  located  in  Charlotte 
it  won't  be  long  before  we'll  be  submitting 
a  sample  of  what  he's  doing  for  show- 
business  down  in  that  town.  Till  then  we'll 
sign  off  and  wish  him  lots  of  luck  with  his 
new  assignment. 


Maurice  Barr  Promoted 

Maurice  F.  Barr,  connected  with  Publix- 
Saenger  theatre  interests  for  many  years 
and  lately  acting  as  district  manager  with 
headquarters  in  New  Orleans,  has  been  pro- 
moted to  the  post  of  director  of  the  South- 
west division  of  Paramount-Publix.  Mr. 
Barr  will  make  his  headquarters  at  Dallas. 
Robert  Blair,  manager  of  the  Saenger  Thea- 
tre, New  Orleans,  succeeds  to  the  district 
job. 


April    3  0,    19  3  2 

McCURDY  PUT  OVER 
A  NOVEL  STREET  CAR 
STUNT  IN  CLEVELAND 

Right  on  the  job  to  tie  in  with  any  kind 
of  a  new  wrinkle  in  town,  J.  L.  McCurdy, 
manager  of  the  RKO  Hippodrome  Theatre, 
Cleveland,  Ohio,  recently  put  over  a  stunt 
in  connection  with  a  new  Cohen  and  Kelly 
picture  that  had  the  curious-minded  citizen- 
ry on  their  toes. 


Note  in  the  accompanying  photos  that  one 
of  the  city's  big  street  cars  is  bannered  with 
copy  stating  that  the  Cohens  and  Kellys  are 
aboard  the  car  for  a  six-day  non-stop  ride 
en  route  to  the  RKO  Theatre.  Also  note  the 
bay  window  end  of  the  car  and  the  interior 
shot  showing  a  fenced-off  portion  in  which 
three  men  are  playing  cards.  The  end  is 
furnished  with  a  table.  Two  "breakdown" 
cots,  dresser.  Draw  curtains  separate  the 
end  compartment  from  the  main,  for  use 
when  the  occupants  want  to  hit  the  hay. 

This  stunt  was  made  possible  because  of 
a  $1.25  ticket  recently  issued  by  the  street 
car  company  which  entitles  holders  to  ride 
as  many  times  as  they  wish  to  over  the 
period  of  one  week.  McCurdy  did  some 
fast  thinking  and  this  stunt  was  the  result. 
In  addition  to  a  vast  amount  of  publicity 
on  the  street  car,  a  local  paper  picked  up  the 
stunt  for  a  three-column  story  and  photo 
of  the  compartment's  interior. 


FRANK  HILL  TIED  IN 
WITH  SINO-JAPTILT 
FOR  SHANGHAI  FILM 

It  isn't  often  that  wars  are  made  to  order 
for  theatre  men,  but  the  fact  remains  that 
there  was  plenty  going  on  over  in  Shang- 
hai, China,  when  Frank  B.  Hill,  manager 
of  the  Liberty  Theatre,  Walla  Walla,  Wash., 
was  getting  set  for  the  showing  of  "Shang- 
hai Express." 

With  news  from  the  Sino- Japanese  fronts 
featured  on  front  pages  of  all  newspapers 
at  that  time,  Hill  issued  an  "extra"  which 
screamed  in  red  imprint  that  "Shanghai  Ex- 
press" was  "hurtling  Toward  Rebels" ;  that 
"Shanghai  Lily  Was  in  Danger,"  etc.  The 
imprint  occupied  five-column  space  in  the 
upper  portion  of  the  page,  flanked  on  either 
side  by  the  lead  stories  of  the  day. 

As  Hill  states,  the  idea  is  an  old  one,  but 
it  was  good  enough  to  bring  people  out  on 
the  streets  when  his  "boys"  began  crying 
"Shanghai  Extra."  When  a  gag  produces 
that  result  it  doesn't  make  much  difference 
how  old  it  is.  Righto? 


Premiums  That  Sell  Seats! 


Fragile  and  Dainty 

Japanese  Luncheon  Set 

Beautifully  Hand-Painted 

Your  Lady  Patrons  Will 
Rave  About  It  ! 

— and  here's  our  newest 

offering: 
BEAUTIFUL  HAND-PAINTED 
IMPORTED 

Porcelain  Dinner  Set 

UNAPPROACHABLE  OUALITY  ! 
DISTINCTIVE  DESIGN! 

Sent  Subject  to  Examination  for 
Your  Approval 
AT  PRICES  THAT  APPEAL 


Chas.  H.  Streimer,  Sales  Mgr. 

Streimer  Ad-Service 
352  W.  44th  St.,    N.  Y.  C. 

Gentlemen: 

Please  send  me  further  information. 


Name   Theatre. 


Address   City  State  

Check  item  [X] 
Japanese  Set  □                                            Dinner  Ware  □ 
Willow  Ware  □                         Onyx  Marbelette  Cutlery  □ 
 MAIL  THIS  COUPON  AT  ONCE  


April    3  0,    19  3  2 


MOTION    PICTURE  HERALD 


57 


MAJESTIC 


58 


MOTION    PICTURE  HERALD 


April    3  0,    19  3  2 


Keeping  Up  With  The  Times 


By  GUY  JONES 


Our  cash  customers 
are  not  confining 
their  foolish  ques- 
tions to  feature  pic- 
tures  these  days. 
Apparently  they  are 
getting  "short  -  con- 
scious." Incidentally, 
don't  overlook  the 
costume  which  the 
manager  is  wearing. 
Must  be  a  de  luxe 
dump. 


Mcc,  f\ND  COULD  yon 

S0  <  VER,  HUSbah,  m  m  UI(E'Fo^ 

\S  STAY  IN '  To  AND  JOHN  ft  ' 

5f  t  THE  COA/r Aj  fO^THEIR  PART  tN 

OVER?  Hi,  ^^SREEL?Gff/ 

-y^—   ■  ^  ARE  BIG  MEN/ 


LAMM  GIVES  SHORT 
REELS  GOOD  BREAK 
IN    HIS  PROGRAMS 

Cleveland  newspapers  as  a  whole  have 
adopted  a  hard  boiled  attitude  regarding 
mention  of  short  subjects  on  the  amusement 
page  and  for  that  reason  Julius  Lamm, 
manager     of  the 


Sun.  Mod.  Tues. 


Washington,  the  Man 
and  the  Capitol'' 


Yon  Ma;  Come  as  Late  as  1  P.  M.  anil 
Our  1st  Run  Sunday  Feature! 


Variety  Theatre, 
there,  sees  that 
worthy  short  fea- 
tures receive  a 
break  in  his  pro- 
grams. 

The  small  repro- 
duction of  one  page 
of  the  inside  spread 
of  one  of  his  pro- 
grams will  give 
you  an  idea  of  what 
we're  shooting  at. 
In  this  case  he  was 
plugging  "Wash- 
ington, The  Man  and  The  Capitol,"  to  the 
extent  of  devoting  one-half  the  space  for 
the  Sunday-Monday-Tuesday  show  to  the 
Vitaphone  subject.  Other  programs  at  hand 
bear  testimony  that  he  never  loses  an  op- 
portunity to  give  mention  to  a  "name" 
short,  as  in  the  case  of  Crosby's  "I  Sur- 
render Dear,"  which  he  featured  cn  the 
front  page. 

The  newspapers  came  through  at  least  on 
one  occasion,  proving  that  even  hardboiled 
editors  can  be  moved  at  times.  This  in- 
stance called  attention  to  the  fact  that  the 
Variety  and  Lake  Theatres,  both  Warner 
houses,  have  first  call  on  the  many  interest- 
ing Vitaphone  short  subjects  and  particu- 
larly mentioned  the  Newman  travalogues, 
which,  when  completed,  would  take  the  be- 
holder all  around  the  world. 

On  another  occasion,  when  getting  out  a 
herald,  he  featured  "Adventures  in  Africa" 
for  the  Kiddies.  Over  one-half  of  the  herald 


was  devoted  to  the  serial  and  an  attached 
ticket  stated  that  it  and  10c.  would  admit 
two  kiddies  to  the  Saturday  show  if  pre- 
sented before  2  P.  M.  (Incidentally,  we 
judge  that  a  small  streamer  ad  at  the  foot 
of  the  page  offering  Free  Ice  Cream  at  a 
nearby  candy  shop,  paid  for  distribution  of 
the  herald. 

Club  members  have  often  heard  about 
Lamm's  work  through  this  department  and 
we're  glad  to  include  him  among  the  con- 
tributors of  ideas  for  short  subject  exploita- 
tion. We  will  look  forward  to  hearing  more 
from  him  in  the  future. 


EXAMINE  ALL  REELS 
FOR  SELLING  ANGLES, 
SAYS   MICKEY  GROSS 

Short  subjects  are  worth  many  an  extra 
dollar  to  the  box  office  if  properly  sold  and 
exploited,  believes  Mickey  Gross,  manager 
of  the  Fox-State  Theatre,  Racine,  Wis., 
hence  he  never  fails  to  carefully  examine  all 
reels  for  some  angle  that  can  be  tied  in  with 
local  patronage. 

At  least  once  each  week  Gross  finds  that 
he  is  able  to  contact  either  the  sports  editor 
or  city  editor  on  a  story  pertaining  to  some 
shot  in  the  newsreel.  He  also  combs  through 
his  newsreels  and  other  shorts  and  invari- 
ably finds  an  opportunity  to  send  out  cards 
calling  attention  to  some  particular  subject. 
These  mailing  cards  are  sent  to  people 
directly  interested,  as  for  instance,  football 
subjects  to  football  players;  German  items 
to  German  societies,  etc.,  and  so  on  down 
the  line.  We  wonder  how  many  of  our 
members  follow  out  Gross'  method  of  hunt- 
ing through  shorts  for  exploitation  angles. 
Doubtless  there  are  many,  but  for  those  who 
may  have  neglected  this  slant,  his  sugges- 
tion will  serve  as  a  reminder  that  there's 
many  an  opportunity  to  gain  publicity  and 
consequent  revenue  through  a  little  applica- 
tion in  this  direction. 


LARSCHEN  ALWAYS 
SAVES  SPOT  IN  AD 
FOR  SHORT  SUBJECT 

Sidney  Larschen,  renowned  Biblicist  and 
manager  of  the  Meserole  Theatre,  Green- 
point,  Brooklyn,  N.  Y.,  always  saves  a  spot 
in  his  newspaper  display  ads  for  a  box  on 
his  shorts,  space  varying  according  to  worth 
of  name,  but  finds  that  a  city-wide  policy  of 
showing  double  features  leaves  little  room  on 
his  programs  for  the  playing  up  of  short 
features. 

Larschen's  case  is  representative  in  the 
Metropolitan  district,  where  practically 
every  neighborhood  theatre,  excepting  the 
larger  key  houses,  has  adopted  a  policy  of 
showing  two  features  for  the  price  of  one. 
Good  or  bad,  the  policy  exists  and  it's  only 
too  true  that  time  will  not  allow  much  more 
than  a  newsreel  or  cartoon  to  be  run  off  in 
most  instances.  In  Larschen's  ads  we  note, 
however,  that  a  Laurel  &  Hardy  comedy  re- 
ceived conspicuous  mention  and  likewise, 
in  another  ad,  Bing  Crosby's  "I  Surrender 
Dear"  was  played  up  in  a  good  sized  box. 


HILL  BELIEVES  IN 
LISTING  FULL  SHOW 
IN  NEWSPAPER  ADS 

A  number  of  newspaper  ads  recently  in- 
serted by  Frank  B.  Hill,  manager  of  the 
Liberty  Theatre,  Walla  Walla,  Wash.,  bear 
out  that  showman's  policy  of  listing  the  en- 
tire program  on  opening  day. 

The  ad  reproduced  here  will  show  you  the 
break  given  Andy  Clyde  in  "The  Cannon 
Ball"  and  also  the  listing  of  a  George 
Dewey  Washington  number,  a  "Talkartoon" 
and  the  Liberty  Movietone  News.  At  least 
a  third  of  the  space  in  this  large  ad  was 
devoted  to  shorts. 


Now  Playing- 

ivitlj,  vi.riwl  short  fcntiir- 
wortL  while  program. 


A  Room  Number  That 
Meant  $100,000 


-*>!«- 


The  balance  of  Hill's  ads,  which,  by  the 
way,  are  always  outstanding  as  to  layout 
and  copy,  all  contain  reference  to  the  shorts 
that  surround  his  programs  and  the  accom- 
panying one  was  merely  singled  out  as 
representative  of  his  work  and  as  an  indi- 
cation that  he  does  not  overlook  the  value 
of  shorts  as  added  attractions.  Other  ex- 
amples of  Hill's  newspaper  ads  will  be  pre- 
sented in  the  near  future. 


April    3  0,     19  3  2 


MOTION    PICTURE  HERALD 


59 


FAWNS  PUT  THROUGH 
A  TIE-UP  USED  FOR 
ALL  CIRCUIT  HOUSES 

While  serving  as  relief  manager  at  the 
Stanley  Theatre,  Newark,  N.  J.,  James 
Fawns  made  a  successful  circuit  tie-up  with 
the  Norwich  Pharmacal  Comp'any  for  a 
cartoon  display  on  "Fireman,  Save  My 
Child."  which  included  a  collection  of  old 
fire  relics  from  the  local  Exemp  Firemen's 
Association.  The  Pyrene  Mfg.  Co.  also  fur- 
nished a  complete  display  of  product  and 
an  animated  fire  scene.  The  deal  was  put 
through  for  47  theatres. 

We  are  not  quite  sure  where  Fawns  is  at 
this  writing,  but  we  hope  he  will  keep  in 
touch  with  the  Club  as  he  makes  his  rounds. 
He  is  in  a  position  to  gather  much  inter- 
esting information  and  we  want  to  hear 
from  him  regularly.  That  tie-up  he  put 
over  for  the  circuit  was  a  corker. 


NATIONAL  MUSIC  WEEK 
(May  7th  to  14th) 

This  annual  event  offers  tremendous  possibilities  for  live-wire  showmen  who 
are  quick  to  grasp  at  every  opportunity  to  capitalize  on  anything  to  stimulate 
interest  in  the  theatre  and  its  box  office. 

Tie-ups  with  various  musical  organizations,  choral  unions,  community  singing 
groups,  local  orchestra,  school  orchestra,  etc.,  etc.  Give  over  one  night  a  week 
to  furthering  the  local  interest  in  music,  but  avoid  anything  in  the  popular 
music  field. 

Appropriate  short  subjects  should  be  booked  and  advertised.  All  special 
stage  events  used  in  connection  with  this  special  week  should  also  be  well  pub- 
licized. You'll  find  that  it  will  go  great  with  most  of  the  folks  in  the  town  and 
especially  the  real  music  lovers. 


SMITH  INVITED  ALL 
THE  EMMAS  IN  TOWN 
TO  SEE  A  FREE  SHOW 

All  the  "Emmas"  in  town  were  invited  to 
be  guests  at  a  showing  of  the  picture  by 
that  name  by  W.  Clyde  Smith,  manager  of 
the  Paramount  Theatre,  Jackson,  Tenn. 
This  notice  was  published  several  days  in 
advance  and  the  management  played  host 
at  the  first  showing. 

Smith  also  had  a  man  dressed  like  "Em- 
ma" appears  in  the  picture  who  went  about 
carrying  a  suitcase  and  the  old-time  corset. 
The  suitcase  carried  appropriate  copy  re- 
lating to  picture,  theatre  and  playdates. 
The  corset  gag  was  tied-in  with  a  Lost  and 
Found  ad  which  stated  that  an  antique  but 
intimate  article  of  feminine  wearing  ap- 
parel had  been  lost  and  which,  if  returned 
to  theatre,  would  be  exchanged  for  a  guest 
ticket  to  the  picture.  Many  excellent  read- 
ers were  obtained  in  the  paper. 


HILGENDORF  !S  STILL 
BUILDING  PATRONAGE 
FOR  MILWAUKEE  HOUSE 

A  glance  through  a  recent  communica- 
tion from  Ted  Hilgendorf,  manager  of  the 
Ritz  Theatre,  North  Milwaukee,  Wis.,  dis- 
closes that  this  enterprising  Round  Tabler 
has  been  following  his  usual  active  occupa- 
  tion    of  building 


THE  M5«5T£R  I*  U9W 


patronage  in  his 
neighborhood. 

Hilgendorf  is  an- 
other advocate  of 
the  mimeographed 
program  and  we 
are  showing  you 
herewith  an  ex- 
ample of  the  kind 
of  work  he's  turn- 
ing out.  This  is 
a  reproduction  of 
a  flyer  he  used 
on  "Frankenstein" 
and  the  drawings 
were  traced  from  the  press  sheets.  He 
makes  the  stencils  himself  and  has  one  of 


The  THRILL  picture  of  the  year.' 


ADMIRAL  WAUGH  FIRES  A  BROADSIDE! 


Big  guns  and  armor  plate  were  used  to  carry  out  the  idea  of  a  smashing  two- 
feature  show  by  Howard  Waugh,  manager  of  the  Warner  Theatre,  Memphis,  Tenn. 
The  "guns"  extended  well  across  the  sidewalk,  under  the  marquee,  and  the  color  scheme 
was  battleship  gray.  Another  Chick  Bullock  master  lobby  for  the  "old  Colonel  from 
Dixie."  A  recent  report  has  it  that  the  Warner  will  become  the  ace  picture  house  of 
the  city  on  a  weekly  change  basis. 


the  ushers  run  off  the  copies.  Note  that  a 
small  box  calls  attention  to  the  "two-for- 
one"  gag;  this  box,  however,  was  only  in- 
serted on  the  bills  taken  into  the  country, 
as  an  inducement  to  rural  patronage. 

His  programs  are  likewise  attractive  as 
to  general  appearance  and  the  ads  on  the 
back  cover  more  than  offset  overhead.  One 
of  the  pages  carried  an  advertisement  for 
"Pantry  Nite,"  which  is  another  kind  of  a 
"Nite"  and  quite  appropriate  in  these  days 
of  want.  It  actually  means  "food  for  your 
pantry,"  as  the  ad  states,  and  copy  goes 
on  to  explain  that  every  lady  attending  the 
Ritz  on  that  Saturday  and  succeeding  Sat- 
urdays will  receive  free  some  article  of 
food.  The  first  offering  was  a  half-pound 
package  of  a  locally  known  brand  of  butter. 
Coffee,  sugar,  cookies,  bread,  cheese  and 
even  beer  were  listed  as  future  articles  to 
be  given  away. 

Hilgendorf  has  also  organized  a  Sunday 
afternoon  singing  class  for  the  kiddies, 
which  is  proving  an  excellent  drawing  card. 
Incidentally,  Ted  plays  the  organ.  To  make 
the  gag  more  interesting,  the  audience  (80 
per  cent  kids)  selects  leaders  for  the  fol- 
lowing Sunday,  one  for  the  boys  and  one 
for  the  girls.  This  is  done  by  letting  not 
more  than  10  of  each  sex  on  the  stage,  to 
be  subsequently  "clapped  down,"  as  in  a 
spelling-bee.  The  chosen  leaders  are  ad- 
mitted free  on  the  day  they  lead. 

The  song  chosen  for  the  boys  to  sing  is 
sung  only  by  the  leader  on  the  first  chorus, 
the  rest  of  the  boys  joining  in  on  the  sec- 
ond chorus.  The  girls'  number  is  given 
similar  treatment.  As  to  leaders,  usually 
the  smallest  boy  and  girl  on  the  stage  are 
selected.  Ted  states  that  if  they  have  any 
voice  at  all  they  generally  "slay  'em,"  but 
that  there  are  others  whose  voice  will  not 
carry  beyond  the  first  row.  A  small  mem- 
bership card  is  handed  out  to  all  members. 

It's  gratifying  to  hear  from  this  Club 
member  again  and  to  know  that  he's  so 
busily  and  happily  engaged  with  the  task 
of  building  patronage  for  his  house.  Next 
time  you  hear  from  him  he'll  have  some 
news  about  how  the  "pantry  nite"  mate- 
rialized, and  maybe  a  few  more  practical 
tips  on  showbusiness.  Till  then,  we'll  sign 
off  on  North  Milwaukee. 


San  Francisco  Changes 

Included  among  changes  recently  made  in 
the  Fox-West  Coast  ranks  in  the  San  Fran- 
cisco zone  are:  Eddie  Sullivan,  from  the 
Hippodrome,  Sacramento,  to  the  California. 
San  Jose :  C.  J.  Hayward,  transferred  to  the 
Mission,  San  Jose ;  R.  Lucas,  as  assistant 
manager  at  the  Warfield,  San  Francisco,  and 
the  appointment  of  Frank  Vesley  as  manager 
of  the  California,  Oak  Park. 


60 


MOTION    PICTURE  HERALD 


April    3  0,    19  3  2 


IF  THEY'RE  WORTH 
SEEING  THEY  SHOULD 
BE  SOLD,  SAYS  BAIR 

HERE  truly  is  a  timely  topic,  right  in 
the  midst  of  price  cutting  and  double 
feature  debates  throughout  the  entire 
scheme  of  the  picture  business.  Quite  na- 
turally the  subject  might  arise  WHEN  IS 
A  SHORT  SUBJECT? 

An  ill  sounding  question,  but  properly 
diagnosed  and  analyzed  a  logical  one.  We 
have  all  seen  short  subjects  that  were  gen- 
uine FEATURES  and  worth  billing  on  any 
man's  program  ahead  of  a  lot  of  features. 
My  idea  of  WHEN  IS  A  SHORT  SUB- 
JECT is  when  that  short  subject  is  simply 
a  FILLER,  a  filler  can  also  be  termed  that 
bulky  packing  stuff  used  in  packing  fragile 
articles  for  shipment.  Just  film — just  filler — 
that's  all. 

Back  of  the  production  of  every  short 
subject  we  might  say,  there  has  been  pain- 
staking effort — an  effort  on  the  part  of  the 
producer  to  make  something  worth  seeing. 
NOW  the  thought  occurs  that  if  these  short 
FEATURES  are  worth  seeing  and  worth 
showing  they  are  certainly  WORTH  AD- 
VERTISING. 

Notice  the  high  class  restaurant  menu — 
that  man  of  the  eating  emporium  tells  you 
what  kind  of  pie,  lamb  chops,  duck,  and 
cranberries  he  has.  He  has  short  subjects 
and  he  tells  you  about  it.  That's  part  of 
the  show  business,  all  an  art  of  selling  and 
service. 

The  makers  of  quality  short  subjects  have 
been  harping,  and  justly  so,  to  ADVER- 
TISE worth  while  SHORT  FEATURES. 
It's  good  business  and  a  service  to  the  pat- 
ron. Failure  to  tell  about  these  supplement- 
ary subjects  is  really  not  unlikened  to  .  .  . 
the  ILL  bird  .  .  .  ? 

Every  comedy  nowadays  is  by  no  means 
a  knockout,  all  newsreels  don't  have  scoops 
but  they're  worth  while  adjuncts  to  any  bill 
when  properly  selected  and  properly  spotted 
on  a  program. 

If  the  car  has  a  chromium  bumpers — tell 
'em.  If  it's  just  a  short — don't. 

Them's  my  sentiments. 

E.  E.  Bair, 

East  Liverpool,  Ohio. 


A  SERIAL  SEND-OFF! 


JOHN  HAMRICK  SOLD 
ON  IDEA  OF  PLAYING 
UP  THE  ENTIRE  SHOW 

Unlike  many  exhibitors  in  his  section  of 
the  Northwest,  John  Hamrick,  operator  of 
several  theatres  in  Seattle,  Wash.,  and  in 
Oregon  cities,  is  devoting  considerable  space 
in  newspaper  ads  to  short  subjects,  instead 
of  sticking  to  the  usual  plan  of  giving  all 
credit  to  the  feature.  It  is  said  his  reaction 
to  this  plan  has  resulted  in  a  policy  to  ad- 
vertise the  whole  show,  every  unit  being 
given  display  space. 


New  Development 

Comic  situations,  based  upon  news  of  the 
day,  are  being  developed  by  the  Paramount 
Newsreel  staff. 

When  the  picture  shooting  crew  arrives 
on  the  scene — perhaps  it  is  a  sale  of  un- 
claimed articles  at  the  Post  office,  etc. — 
comedy  types  will  be  picked  out  from  pas- 
sersby  and  asked  if  they  would  like  to  try 
a  hand  at  acting.  Gag  lines,  etc.,  will  be 
introduced.  Some  of  the  stuff  will  be  ter- 
rible ;  others  will  be  "wows." 


HE  KNEW  ONLY  THE  LAW  OF  THE 
JUNGLE  — -  to  seize  what  he  wanted ! 


Romance  and 
1,000  Jungle  Thrills 


w.  s.  van  dyke 

the  director  of 
TRADER  HORN 


the  norld 
AN  EVEN 
GREATER 
THRILL! 


Mothered  by  an  ape.  reared 
in  the  jungle — he  had  never 
seen  a  white  woman  before! 
He  could  steal  her.  but  it 
was  she  whc  stole  his  heart 
and  taught  him  how  to  love1 
A  romance  that  defies  con- 
vention! The  greatest  of  all 
African  adventures! 


nth  Johnny  WEISSMULLEU  (the  Swimming  Ad 
m  Tanan.  NEIL  HAMILTON,  C  AUBREY  S.V 
MAUREEN  OSULLIVAN 


A 


Ml tniM presents 

RlrV 
IIN- 
TIN 


LOOK! 

KIDDIES! 

1st 

CHAPTER 


Saturday  anautawinsscmai 
J  *>12 

ntouiue- 

  04APTEDS 


ALSO 
OTHER  SHORT 
FEATVRETTES 


fRANKK 
IXUUO 


SAT.  to  MON.  April  9  to  11 


Did  B.  B.  Hamilton  of  the  Palace,  Nor- 
wich, Conn.,  give  his  serial  a  grand  send- 
off?  Look  at  this  circus  flyer  which  was 
handed  out  all  over  town  and  in  several  of 
the  surrounding  communities,  too. 

What  a  whale  of  a  bill  this  gave  the  adults 
as  well  as  the  kiddies.  "Tarzan"  plus  a  Rin- 
Tin-Tin  serial.  We'd  like  to  get  a  glimpse 
of  "B.  B.'s"  b.  o.  receipts  for  those  three 
days. 

The  moral  of  this  story  (if  a  moral  is 
at  all  needed),  is,  if  it's  worth  playing  it's 
worth  shouting  about.  All  those  in  favor 
will  kindly  use  this  same  idea  for  their  next 
short  or  serial  plug. 

There  seems  to  be  little  doubt  that  the 
management  of  this  Loew  house  values  the 
drawing  power  of  their  short  subject  sur- 
rounding programs.  Here  is  the  way  they 
list  their  attractions  in  their  weekly  house 
organ,  which  is  circulated  throughout  the 
entire  community. 


SILVERWATCH  PLUGS 
SHORTS  IN  SPITE  OF 
TWO-PICTURE  POLICY 

The  double  feature  bugaboo  over  in  New 
England  limits  Max  Silverwatch,  manager 
of  the  Strand  Theatre,  Amesbury,  Mass.,  in 
his  efforts  to  make  short  subjects  produce 
revenue,  but  despite  this  handicap  he  man- 
ages to  plug  them  whenever  a  worthwhile 
occasion  develops. 

At  one  time,  when  Amateur  Nights  were 
being  used  in  place  of  an  extra  feature,  a 
considerable  number  of  shorts  were  used. 
Heralds  were  issued  and  the  night  was  billed 
as  "Three  Big  Features,"  consisting  of  the 
feature,  "Try-out"  Night  and  a  listing  of 
the  shorts.  Newspaper  ads  played  up  the 
occasion  in  the  same  way. 

He  also  secured  good  results  on  "Wash- 
ington, The  Man  and  Capitol,"  by  sending 
a  mimeographed  letter  to  all  school  teachers 
in  his  town.  This  was  a  costless  effort  and 
the  means  of  getting  his  message  to  the  home 
via  the  kiddies. 

Max  is  one  of  our  very  busy  Club  mem- 
bers and  is  constantly  on  the  job  of  selling 
shows,  as  many  of  his  fellow  have  had  oc- 
casion to  note  through  these  columns.  We'll 
give  you  further  dope  on  his  show-selling 
methods  in  forthcoming  issues. 

But  before  we  sign  off  on  Amesbury,  let 
us  pass  along  a  little  gag  that  Max  thinks 
could  be  used  to  advantage  on  any  kind  of  a 
picture  featuring  animals.  Not  long  ago, 
when  playing  "East  of  Borneo,"  he  re- 
ported to  the  newspaper  that  two  alligators 
he  had  ordered  for  exploitation  purposes 
had  been  lost  enroute.  The  gag  was  good 
for  a  good  sized  story  in  the  news  section, 
to  effect  that  until  the  reptiles  were  found, 
a  stuffed  alligation  would  be  substituted  by 
the  theatre  management. 


New  York  Changes! 

Recent  transfers  on  the  Loew  New  York 
Circuit  include  Fred  Owen,  formerly  as- 
sistant to  Geo.  Kann,  Loew's  Willard,  to 
management  of  Loew's  Lexington ;  E.  H. 
Crawford,  former  manager  of  the  Lexing- 
ton, to  Loew's  175th  Street;  W.  Ackerman, 
former  manager  of  the  175th  Street,  to  the 
Orpheum ;  A.  Robertson,  from  the  Orpheum 
to  the  Valencia  at  Jamaica,  and  D.  Ray- 
mond, of  the  Valencia,  to  the  city  of  Roches- 
ter, N.  Y. 


Skouras  Coast  Setup 

The  new  Skouras-Fox-West  Coast  set  up 
will  be  headed  by  Charles  Skouras,  in  charge 
of  the  circuit,  with  four  district  managers 
working  out  of  Los  Angeles.  They  are: 
Edward  Smith,  Bob  Smith.  George  Bowser 
and  Hal  .  Neides.  Arch  Bowles  has  been 
placed  in  charge  of  the  San  Francisco  divi- 
sion and  will  have  as  his  district  men,  Ellis 
Arkusk,  Dick  Spiers,  and  Nick  Turner. 
Robert  Frint  and  Bill  Stege  stay  in  the 
Seattle  and  Montana  divisions. 


Globe  Trotter  Campaign 

Large  display  advertisements  in  approxi- 
mately 32  key  city  newspapers  and  radio 
station  tie-ups  are  part  of  a  nation-wide 
campaign  launched  by  Hearst-Metrotone 
Newsreel  to  build  increased  prestige  for 
"The  Globe  Trotter,"  news  personality  of 
the  Hearst-Metro  combination.  With  the 
theatre  as  the  third  link  this  short  feature 
becomes  a  powerful  factor  in  the  newsreel 
world. 


April    3  0,     19  3  2 


MOTION    PICTURE  HERALD 


61 


PERSONALITIES 


A.  L.  BROWN  has  purchased  J.  B. 
Shearer's  one-third  interest  in  the  State 
Theatre,  Rapid  City,  and  is  now  sole  owner. 

V 

BILL  SLEPKA,  manager  of  the  Crystal 
Theatre,  Okemah,  Okla.,  is  making  exten- 
sive changes  and  adding  new  equipment. 

V 

W.  A.  NANCE  has  made  plans  for  re- 
opening of  the  old  Grand  Theatre,  Conway, 
Ark.  Modern  equipment  will  be  installed. 
V 

GEORGE  SHILKETT,  proprietor  of  the 
Rex  Theatre,  Joplin,  Mo.,  a  house  badly 
damaged  by  fire  several  weeks  ago,  has  re- 
opened. 

V 

EMORY  SCOTT,  manager  of  the  Dick- 
inson Theatre,  Neodesha,  Kas.,  is  another 
showman  with  Sunday  movie  troubles.  He 
was  recently  arrested  for  the  third  time  for 
alleged  violation  of  a  town  ordinance.  As 
in  the  two  former  instances,  the  case  will 
be  anpealed. 

V 

CECIL  GWINN,  manager  of  the  Twin 
City  Theatres,  Centralia,  Wash.,  recently 
piloted  an  airplane  to  Seattle  at  night  time 
in  order  to  replace  two  odd  reels  wrongly 
sent  for  his  feature  picture. 

V 

ROBERT  FROST,  Northwest  divisional 
manager  for  Fox  West  Coast,  recently  an- 
nounced that  all  Pacific  Coast  houses  would 
henceforth  be  opened  on  Saturdays  on  ac- 
count of  rearrangement  of  Fanchon-Marco 
bookings. 

V 

C.  A.  SWAN  SON,  well  known  exhibitor 
.of  Everett,  Wash.,  was  recently  kidnapped, 
chloroformed  and   robbed   while   en  route 
from  his  home  to  Hoquiam,  Wash. 

V 

S.  SECKLER,  formerly  manager  of  the 
Rialto  Theatre,  Flatbush  Ave.,  Brooklyn, 
has  been  transferred  to  a  similar  post  at 
the  Sheepshead  Theatre,  Sheepshead  Bay. 
Both  are  A.  H.  Schwartz  houses. 

V 

A.  P.  DESORMEAUX,  manager  of  the 
Majestic  Theatre,  Madison,  Wis.,  who  re- 
cently leased  the  Municipal  and  World  The- 
atres, Mineral  Point,  Wis.,  opened  the  Muni- 
cipal with  a  free  show.  The  house  was  re- 
modeled at  a  reported  cost  of  $150,000. 

V 

S.  B.  COMLEY,  of  Centerville,  Ohio,  has 
purchased  an  interest  in  the  Weiting  Thea- 
tre, Toledo,  and  will  act  as  manager. 
V 

S.  H.  ASHLEY,  Grand  Forks,  N.  D., 
exhibitor,  plans  to  have  his  new  theatre 
ready  for  business  during  June. 

V 

PHILIP  L.  MARCH  will  have  charge  of 
the  Gay  and  Crystal  Theatres,  Wayne,  Neb., 
two  houses  recently  taken  over  by  Schoene- 
man  and  March  from  E.  E.  Gailey. 

V 

NELS  O.  CHRISTIAN  has  purchased 
the  Elk  Theatre,  Grasston,  Minn.,  from  An- 
tonjohnson.  The  deal  involves  the  theatre, 
equipment  and  building. 

V 

WEST  KINCHEN  has  reopened  the  Al- 
bany Theatre,  Roseland,  La. 

V 

MAX  KROFTA,  formerly  manager  of  the 
Granada  Theatre,  Racine,  Wis.,  has  leased 
the  D  ouglas  Theatre  and  will  reopen  after 
making  extensive  improvements.  Krofta  is  a 
member  of  the  State  M.P.T.O.  and  also 
represents   Racine   in   the  Association. 


JOSEPH  H.  BRENNAN,  called  the  Dean 
of  Boston  managers,  recently  observed  two 
anniversaries,  his  tenth  year  with  Loew's 
State  and  the  anniversary  of  the  opening  of 
his  theatre.  He  has  been  with  the  Loew 
organization  ever  since  Marcus  Loew  came 
to  Boston  twenty  years  ago  and  took  over 
the  Orpheum  Theatre. 

V 

AL  HIXON  is  the  new  manager  of  the 
American  Theatre,  San  Francisco,  under  di- 
rection of  Nasser  Brothers.  He  was  former- 
ly associated  with  Golden  State. 

V 

JACK  ROTH,  former  district  manager 
for  Publix  in  Des  Moines,  Newton  and  Ot- 
tumwa,  Iowa,  has  been  transferred  to  Indian- 
apolis, capacity  not  designated  at  this  writ- 
ing. A.  W.  Baker,  formerly  manager  of  the 
Texas  Theatre,  San  Antonio,  succeeds  to 
his  old  job  at  the  Des  Moines  Paramount. 

V 

CLYDE  STROCK,  former  manager  of 
the  Granada  Theatre,  Minneapolis,  Minn., 
has  been  named  manager  of  the  Uptown, 
Publix  house  in  St.  Paul.  Eddie  Kane  has 
Strock's  old  post  at  the  Granada. 

V 

JOHN  URBANSKY,  proprietor  of  the 
Lorain-Fulton  Theatre,  Cleveland,  Ohio,  has 
taken  over  operation  of  the  house  from  D.  L. 
Schumann.  Frank  Greenwald  will  act  as 
manager  of  both  Lorain-Fulton  and  the 
Capitol.  Extensive  alterations  will  be  made 
to  the  former  house. 

V 

OSCAR  F.  SWANSON.  formerly  man- 
ager of  the  Colonial  Theatre,  Southington, 
Conn.,  has  been  transferred  to  a  similar  post 
at  the  Black  Rock  Theatre,  Bridgeport.  A. 
M.  Schuman,  one  of  the  owners  of  the  Col- 
onial and  other  theatres,  will  personally  take 
over  management  of  the  Colonial. 

V 

HARRY  M.  CRULL,  manager  of  the  Fox 
Theatre,  Washington,  D.  C,  will  continue 
to  direct  the  affairs  of  that  house.  The  Fox 
was  recently  turned  over  to  the  Loew  in- 
terests for  operation. 

V 

DICK  OLDER  has  succeeded  Joe  Koehler 
as  manager  of  the  Orpheum  Theatre,  Twin 
Falls,  Idaho.  Koehler  is  now  at  the  Roxy 
Theatre,  an  independent  house. 


CLUB 

EMBLEM  PIN  ! ! 


Use  This  Blank: 


Managers'  Round  Table  Club 
MOTION  PICTURE  HERALD 
1790  Broadway,  New  York 

Kindly  send  me,  postpaid,  Club 
pins,  for  which  I  enclose  payment  at  $1.00 
per  pin. 

Name  of  Member    

Theatre  


Address . 
City  . 


State 


WILL  WINCH,  city  manager  for  Publix 
in  Amarillo,  Texas,  recently  -announced  the 
opening  of  the  new  Paramount  Theatre  in 
that  city. 

V 

JOHN  A.  HUTCHEON,  former  theatre 
man  in  Amsterdam,  N.  Y.,  is  in  charge  of 
the  Warner  Theatre,  Butler,  Pa. 

V 

JOHN  HEARNS  has  succeeded  George 
A.  Roberts  as  manager  of  the  RKO  Proctor 
Theatre,  Yonkers,  N.  Y.  Hearns  formerly 
managed  the  Proctor  Theatre,  Mt.  Vernon. 

V 

ROBERT  GLICK,  manager  of  Neth's 
Eastern  Theatre,  Columbus,  Ohio,  and  two 
operators  were  accosted  by  armed  thugs  last 
week  as  they  were  leaving  the  house  for  the 
night,  forced  to  return  to  the  theatre  and 
hand  over  the  day's  receipts  of  approximate- 
ly $600. 

V 

F.  M.  MCCARTHY,  of  McCarthy  Bros., 
Fargo,  N.  D.,  has  taken  over  management 
of  the  new  Capitol  Theatre,  Cavalier,  N.  D. 
New  equipment  will  be  installed. 

V 

R.  O.  LEE,  owner-manager  of  the  Lee 
Theatre,  Cherryvale,  Kas.,  has  installed  new 
equipment. 

V 

M.  S.  WARWICK  has  taken  over  man- 
agement of  the  Topa  Theatre,  Parsons,  Kas. 

V 

CARL  OLSEN,  of  Merrill,  Wis.,  has  been 
appointed  assistant  manager  of  the  Fox 
Theatre  at  Janesville,  Wis.  He  was  former- 
ly manager  of  the  Fox  house  at  Wassau. 

V 

JOE  KOEHLER  has  completed  arrange- 
ments for  taking  over  operation  of  the  Roxy 
Theatre,  Twin  Falls,  Idaho. 

V 

CHARLES  POTTER  has  reopened  the 
Baltis  Theatre,  Kansas  City.  Following  the 
explosion  of  a  bomb  in  the  house  last  Janu- 
ary the  house  was  closed  to  allow  for  repairs 
and  renovation. 

V 

HENRY  D.  MATCHER,  formerly  house 
manager  of  the  Rivoli  Theatre,  Baltimore, 
has  been  transferred  to  the  assistant  man- 
agership of  the  Apollo  Theatre,  another  of 
the  Rome  chain,  since  closing  of  the  Rivoli. 

V 

FRANK  FREUDENTHAL  is  the  new 

manager  of  the  Little  Carnegie  Playhouse, 
Now  York  City. 

V 

HARRY  SHEPHERD  has  been  named 
manager  of  the  Star  Theatre,  Bronx,  New 
York  City. 

V 

WAYNER  DILLARD,  former  publicity 
man  for  the  RKO  Mainstreet  Theatre,  Kan- 
sas City,  is  now  working  with  the  Publix- 
Dubinsky  circuit. 

V 

GORDON  WRIGHT,  who  has  been 
handling  publicity  for  the  Orpheum  Theatre, 
Seattle,  is  now  with  the  Orpheum  Theatre. 
San  Francisco,  same  capacity. 

V 

F.  C.  BROWN,  former  manager  of  the 
Fairmont  and  Virginia  Theatres,  Fairmont, 
West  Va.,  has  succeeded  R.  E.  Knight,  who 
has  won  a  promotion  to  the  post  of  district 
manager. 

V 

CARL  NIESSE  has  succeeded  Homer 
Skillion  as  manager  of  the  Indiana  Theatre, 
Indianapolis,  Ind. 


62 


MOTION    PICTURE  HERALD 


April    3  0,    19  3  2 


THEY'RE  LITTLE  BUT 
OH,  MY!  SAYS  RICHARD 
MOSS;  GET  BEHIND  'EM 

THE  general  cry  in  Wall  Street  has  been 
to  "sell  short" — in  our  business  it  should 
be  "SELL  SHORTS."  Millions  are  in- 
vested yearly  in  the  making  of  one  and  two 
reelers ;  well  known  players  receive  high 
salaries ;  and  short  producers  spend  plenty 
on  advertising.  But,  what  does  the  average 
exhibitor  do?  At  the  last  moment  he  realizes 
that  he  needs  an  extra  10  minutes  in  his 
program ;  calls  the  exchange  and  tells  them 
to  fill  in  the  extra  time.  Is  there  any  show- 
manship to  that?  Is  there  any  sense  in  ig- 
noring the  medium  that  made  famous  Chap- 
lin, Lloyd,  Swanson,  Mack  Sennett,  Hal 
Roach,  Laurel  and  Hardy.  Mickey  Mouse 
and  many  others  too  numerous  to  mention. 
How  did  these  people  become  famous  ?  They 
become  well-known  because  the  public  was 
interested  in  their  work;  and  demanded 
them.  Is  there  any  logic  in  relegating  such 
an  important  factor  in  the  business  to  the 
"also"  class? 

Book  Carefully! 

How  many  managers  spend  much  time 
in  the  booking  of  their  shorts?  Not  a  great 
percentage,  I  am  sure.  Here  is  the  method 
I  use — and  I  think  it  would  be  helpful  to 
every  manager.  I  read  all  the  reviews  of 
the  shorts — file  them  away — and  use  them 
for  reference  when  booking.  I  always  try 
to  either  get  a  personality  or  some  degree 
of  novelty.  This  gives  me  an  opportunity 
to  play  that  angle  up  in  my  advertising  and 
is  always  good  for  a  story  in  the  papers. 
I  believe  some  time  ago  in  an  article  I  wrote 
for  the  Club's  pages,  I  pointed  out  how 
I  had  pulled  out  of  the  "red"  one  week  by 
showing  a  short  featuring  Donald  Novis 
(who  was  a  favorite  in  my  town,  Pasadena). 
I  also  told  of  making  a  big  week  with  a 
mediocre  feature  by  exploiting  a  Laurel  and 
Hardy  comedy  and  calling  it  Hilarity  Week. 
At  another  time,  I  was  pulled  out  of  a  hole 
by  showing  and  exploiting  a  subject  deal- 
ing with  life  in  the  South  Pole.  In  fact, 
every  time  I  find  myself  with  a  weak  fea- 
ture, 1  scour  the  town  trying  to  find  a  short 
subject  with  some  drawing  power,  and  they 
have  invariably  helped  me. 

Boosts  Them  Along! 

At  the  present  time  I  am  utilizing  the 
Paramount  Screen  Souvenirs  to  good  advan- 
tage. They  have  a  wealth  of  material  for 
publicity  and  we  always  manage  to  get  a 
newspaper  story  on  them.  Recently,  I  se- 
cured a  Paramount  Pictorial  with  clips  of 
several  old  talking  pictures  and  some  famous 
stars.  Medbury's  Travelogues  are  used  to 
good  advantage  because  of  the  radio  and 
newspaper  popularity  of  Medbury.  Recent- 
ly, I  ran  one  of  them  and  had  Medbury  down 
for  a  personal  appearance — an  attraction 
that  over-shadowed  the  feature.  I  could  go 
on  like  this  for  pages,  but  I  think  I  have 
said  enough  to  show  my  enthusiam  for  the 
short  subject. 

The  showman  who  neglects  telling  the 
public  about  any  item  on  his  program,  can- 
not be  classified  as  a  showman.  Tell  your 
patrons  about  everything  in  your  show — 
and  don't  forget  the  shorts.  Thev're  little — 
but,  OH  MY! 

Managing  Director, 
Paramount  Theatre, 
Los  Angeles,  Cal. 


SELLING  'EM  ALL! 

J.  Fred  Miller,  manager  of  the  State 
Theatre  in  Oakland,  California,  certainly 
made  every  subject  on  his  program  count 
for  more  than  just  time  killers.  Lacking, 
in  his  opinion,  a  strong  enough  feature  at- 
traction to  stand  on  its  own  legs,  he  aug- 
mented his  show  with  several  really  out- 
standing short  features  and  then  backed  up 
his  booking  with  a  strong  newspaper  and 
exploitation  campaign. 


Result,  as  we  learn,  one  of  the  best  en- 
gagements at  the  box  office  that  his  house 
enjoyed  in  many  a  month.  Proving  beyond 
all  argument  that  such  tactics  are  both 
showmanlike  and  sensible.  And  the  way  he 
worked  out  his  newspaper  ads  proves  that 
what  we  said  above  was  one  hundred  per 
cent  on  the  level. 

Look  over  this  ad  of  Miller's.  See  how  he 
flanked  his  feature  between  the  Bing 
Crosby  and  Jack  Dempsey  subjects.  The 
general  effect  is  that  of  a  genuine  big-time 
show  and  one  that  ought  to  command  the 
attention  of  every  reader  of  the  newspaper 
interested  in  good  entertainment. 

Try  giving  your  short  features  a  break 
and  it's  a  hundred  to  one  that  the  short  fea- 
tures will  return  your  investment  plus  a 
good  slice  of  profits  besides.  If  it  didn't 
pay,  other  showmen  would  not  be  wasting 
time  and  effort,  plus  newspaper  space,  to  sell 
them  so  strong. 


BIG  TIE-UP  MADE  BY 
McKENNA  WITH  CREMO 
WHEN  SELLING  CROSBY 

Excellent  results  were  secured  through  a 
very  effective  tie-up  made  with  the  Cremo 
Cigar  Company  by  George  McKenna,  man- 
ager of  the  New  Lafayette  Theatre,  Buf- 
falo, N.  Y.,  in  connection  with  exploitation 
of  Bing  Crosby's  "I  Surrender,  Dear." 

The  deal  included  advertising  banners  on 
10  Cremo  trucks;  1,000  half-sheets  in  cigar 
store  windows  throughout  the  city ;  280  spe- 
cial full  window  displays  placed  by  Cremo 
Company,  tying  up  Crosby;  the  mailing  of 
3,000  slips  advertising  Crosby's  appearance 
to  company  customers  and  stating  that  the 
"Cremo  Cigar  Singer"  would  be  at  the 
Lafayette  Theatre  in  the  above  mentioned 
picture. 

Considerable  resistance  would  have  been 
encountered  with  this  tie-up  had  not  Mc- 
Kenna already  broken  some  of  it  down 
through  the  give-away  of  a  popular  priced 
car  some  time  ago.  The  car  was  won  by  a 
Buffalo  man  on  the  Cremo  hour  and  Mc- 
Kenna allowed  the  company  to  place  the 
car  in  the  theatre  lobby.  Similar  tie-ups 
can  undoubtedly  be  worked  with  Cremo 
branches  in  other  cities,  hence  we're  pass- 
ing this  tip  along. 


CREAMER  A  PIONEER 
IN  LISTING  ENTIRE 
PROGRAM  IN  HIS  AD 

Just  to  prove  his  faith  in  the  value  of 
shorts,  John  Creamer,  manager  of  the  Fox- 
Palace  Theatre,  Muscatine,  Iowa,  calls  our 
attention  to  the  fact  that  seven  years  ago  he 
featured  certain  shorts  over  regular  pic- 
tures when  he  was  publicity  man  for  the 
Burford  Theatre,  Arkansas  City,  Kas.,  and 
samples  of  his  old  ads  at  hand  are  proof  of 
his  claim. 

Some  of  his  larger  ads  of  several  years 
ago  also  gave  a  break  to  the  shorts,  as,  for 
instance,  a  four  column  display  ad  that  fea- 
tured a  "5  Unit  Show."  The  feature  was 
allotted  about  one-third  of  the  space  as 
Unit  No.  1  and  the  balance  devoted  to 
comedy  and  newsreel  units.  Another  four 
column  ad  shows  generous  space  given  a 
box  on  several  short  features.  Also,  note 
the  photo  which  shows  that  on  one  occasion 
he  gave  an  "Our  Gang"  comedy  a  banner 
almost  as  large  as  the  one  used  on  the  fea- 
ture. 


:0HENS&KELLYS 

*M— if-T.     ,   "        *•         *  x» 


What  was  good  several  years  ago  appears 
to  be  still  a  means  used  by  many  showmen 
these  days  to  instill  a  new  note  in  adver- 
tising, for  we've  noted  within  the  past  year 
that  ''unit  shows"  were  used  to  good  advan- 
tage. Thanks  to  Creamer  for  reminding  his 
brother  members  of  this  gag.  We'll  tell  you 
more  about  his  work  in  a  future  issue. 


April    3  0,    193  2 


MOTION    PICTURE  HERALD 


63 


FRESH  AIR  NEEDED! 

It  won't  be  long  before  fresh  air  and  good  ventilation  will  be  of  paramount  (no  advt.) 
importance  to  your  theatre  and  patrons.    But  what  are  you  doing  about  it  now? 

No  sense  waiting  until  the  last  minute  to  find  that  attention  and  repairs  are  needed.  Once 
your  patrons  are  compelled  to  sit  through  a  show  in  a  stuffy,  smelly  and  uncomfortable  atmos- 
phere, blooey  goes  your  chances  of  ever  convincing  them  that  you  can  actually  make  your  house 
cool  and  comfortable. 

Then  again,  noise  and  squeaky  grunts  interfere  with  sound  reproduction  and  make  the 
customers  rather  sore.  Ditto  for  house  using  wall  fans  and  forgetting  to  keep  them  extremely 
quiet  even  if  they  must  be  run  at  slow  speed  just  to  agitate  the  air. 

Then  again,  lubrication,  next  to  the  electric  energy  itself,  is  the  most  important  requisite 
for  operating  any  kind  of  equipment.  Better  look  to  this  slant  yourself  and  DON'T  leave  it  to 
others.    Burned  out  bearings  are  not  only  expensive  but  doggoned  aggravating,  too. 

We  think  it  would  be  a  swell  idea  to  try  a  couple  of  tests  and  be  certain  that  everything  is 
according  to  Hoyle. 


BEN  KATZ  AND  GANG 
TURNING  OUT  GOOD 
WORK  IN  MILWAUKEE 

It's  been  several  weeks  since  we've  been 
able  to  get  a  line  on  the  activities  of  Ben  R. 
Katz,  advertising  manager  of  the  Warner 
Theatre,  Milwaukee,  Wis.,  but  some  data 
at  hand  is  ample  proof  that  this  enterprising 
showman  and  his  capable  associates  have 
been  up  and  doing. 

Among  the  trio  of  photographs  on  this 
page  note  the  display  on  "Hatchet  Man," 
in  which  the  color  motif  was  carried  out  in 
lacquer  black,  orange  and  yellow,  with  the 
dragons  on  each  side  of  Robinson's  head 
done  in  bright  Oriental  colors,  green  pre- 
dominating. This  was  executed  by  the  men 
in  the  Warner  sign  shop  under  direction  of 
Henry  Herr  and  Sherburn  Youngbeck  and 
it  made  a  great  flash. 


JOE  BROWN  "FIREMAN  SAVE  MY  CHILD" 
A  FOUR  ALARM  RIOT  OF  ROARS  iLAUGHS 


On  the  Joe  E.  Brown  front  the  centre 
panel  was  animated  by  having  the  horse 
lick  the  face  of  the  Brown  caricature.  The 
color  scheme  on  this  one  was  fiery  red  and 
bright  yellow.  In  the  other  portion  of 
the  photo  note  that  the  old  hose  wagon  used 
as  a  ballyhoo  for  "Fireman"  is  one  of  the 
oldtimers,  promoted  from  the  local  depart- 


ment after  considerable  string-pulling.  It 
made  a  good  novelty  for  reason  that  the 
public  hadn't  seen  one  for  years. 

Another  little  gag  that  happened  along 
about  the  same  time  was  made  possible 
through  a  tie-up  made  with  a  department 
store  featuring  the  "Max  Factor  Make-Up." 
The  cards  were  made-up  so  as  to  classify 
complexion,  eyes,  hair  and  skin,  and  were 
furnished  the  theatre  for  distribution  among 
women  patrons.  The  store  also  had  a  woman 
demonstrator  in  the  theatre  who  lectured  on 
the  art  of  make-up  and  gave  free  facials  to 
women,  with  whom  the  idea  went  over  in 
great  style. 

The  Warner  also  held  a  special  screening 
on  "Man  Who  Played  God"  and  "Washing- 
ton, Man  and  Capitol"  and  took  occasion  to 
thank  those  attending  the  performance  by 
means  of  a  special  card  of  thanks  that 
called  attention  to  the  high  calibre  of  the 
attractions  and  further  stated  that  arrange- 
ments for  special  parties  at  reduced  rates 
could  be  made  with  Earle  H.  Payne,  man- 
ager of  the  theatre. 

Getting  back  to  "Hatchet  Man,"  we  also 
not  that  the  Sino- Japanese  situation  was 
taken  advantage  of  by  getting  out  a  little 
folder  entitled  "Official  Bulletin— The  Key 
to  the  Chinese  Situation."  Copy  inside  re- 
lated to  the  picture. 

It's  gratifying  to  hear  from  Katz  again 
and  now  that  the  Spring  season  is  in  full 
swing  we  hope  that  we'll  be  able  to  present 
further  news  of  his  activities.  Warners 
have  a  live  group  of  showmen  out  in  Mil- 
waukee and  their  work  is  always  interesting 
to  their  brother  showmen  in  this  Club. 


No  F.&M.  at  Fox,  Seattle 

Transportation  difficulties  were  given  as 
reason  for  discontinuation  of  Fanchon-Marco 
shows  at  the  Fox  Theatre,  Spokane,  Wash., 
and  Butte,  Mont.,  by  the  Skouras  Brothers, 
Charlie  and  Spyros,  during  a  recent  visit 
paid  Spokane  by  those  two  executives  and  a 
party  of  film  officials.  Hereafter,  the  pre- 
sentations will  be  routed  directly  from  Van- 
couver to  Denver,  via  Portland,  Ore. 

Included  in  the  party  besides  the  Brothers 
Skouras  and  Robert  Frost,  Division  man- 
ager, was  Floyd  Maxwell,  local  Fox  man- 
ager ;  Oscar  Oldknow,  executive  vice  presi- 
dent ;  Ned  Alperson,  of  New  York,  buyer ; 
J.  J.  Sullivan,  Los  Angeles  buyer,  and  Frank 
Newman  and  A.  Hansen,  of  the  Los  Angeles 
office. 


FEMININE  APPEAL! 


....A  DOG  

...THE  CUTEST  BABY... 

 COMBINED  WITH  IRENE  DUNNE .... 

....  AND  PAT  O'BRIEN   make 

"CONSOLATION  MARRIAGE" 

—THE  KIND  OF  PICTURE 

WOMEN    WILL   JUST  LOVE  1 

STATE  Soon 


The  above  ad  will  show  you  how  E.  E.  Bair, 
manager  of  the  State  Theatre,  East  Liverpool, 
Ohio,  goes  about  making  an  appeal  to  feminine 
patrons  of  his  theatre.  Not  much  copy,  to  be 
sure,  but  right  to  the  point,  don't  you  think? 

It's  just  another  example  of  Bair's  distinctive 
brand  of  advertising.  We've  presented  others  on 
many  occasions  and  hope  to  have  the  opportunity 
of  showing  more  of  them  to  his  fellow  Club 
members. 


DISPLAYS  TO  CATCH  THE  PATRONS'  EYE! 


Here  are  just  a  few  of  the  series  of  beautiful  and  impressive  dis- 
plays being  built  for  the  Warner  Theatres  in  Atlantic  City,  N.  J.,  by 
Jack  Greiner,  artist  and  ad  man. 

Under  the  guidance  and  inspiration  of  Walter  Boyd,  manager  of 
the  Warner  Theatre,  Greiner  has  tried  to  make  each  new  display 
better  than  the  preceding  one  and  from  the  group  of  photos  which 
we  were  able  to  look  at  we  are  rather  inclined  to  believe  that  he 
succeeded. 


We  shall  publish,  at  frequent  intervals,  other  photos  of  his  fine 
displays  and  we  feel  sure  that  other  artists  and  display  men  will 
find  them  mighty  valuable  and  possessing  dozens  of  new  slants  by 
which  they  can  materially  improve  their  own  work. 

Incidentally,  the  Poster  art  series  will  be  resumed  within  another 
week  or  two,  so  if  you  have  contributed  several  posters  you  will  soon 
see  them  incorporated  into  this  popular  series. 


uzai  I 


64 


MOTION    PICTURE  HERALD 


April    3  0,    19  3  2 


NOW'S  THE  TIME  TO  SIGN  UP!! 


HARRY  H.  OLSEN  has  the  job  of  as- 
sisting the  enterprising  Johnnie  Scanlon, 
manager  of  the  Warner  Theatre,  Torring- 
ton,  Conn.,  and  we  are  glad  to  add  his  name 
to  the  many  assistants  who  are  on  their 
way  toward  becoming  full  fledged  members 
of  this  ever-increasing  organization.  With 
Scanlon  as  a  tutor  Olsen  certainly  ought  to 
be  able  to  find  out  about  all  there  is  to 
know  about  show  business,  so  we  guess  it 
will  not  be  long  before  he,  too,  will  be 
stepping  out  for  himself. 

 Wear   Your  Club  Pin!    !    !■  — ■ 

GEORGE  J.  BRADY  is  the  assistant 
manager  of  the  Grand  Theatre,  Massillon, 
Ohio,  a  house  formerly  in  charge  of  How- 
ard Mercer,  according  to  our  records.  We 
cannot  decipher  the  present  manager's  name 
on  Brady's  application  for  membership  but 
we  can  tell  you  his  first  name  is  Alden. 
Maybe  he'll  let  us  know  next  time.  In- 
cidentally, we  would  be  glad  to  know  what's 
become  of  Mercer.  All  of  which  reminds 
us  that  we're  sort  of  getting  off  the  subject 
of  Brady.  However,  we  want  him  to  know 
that  we'll  be  watching  his  rise  to  the  post 
of  managing  a  house  of  his  own. 

 Wear   Your  Club  Pin!    !  !  

J.  EDWIN  MILSTEIN  is  in  charge  of 
the  Central  Theatre,  Newark,  N.  J.,  and  at 
this  writing  he,  too,  becomes  a  new  mem- 
ber of  this  organization.  He  has  been  with 
Warner  Brothers  houses  for  three  years  and 
got  his  start  as  an  usher  at  the  Mosque 
Theatre  in  Newark.  Promotions  came  along 
and  here  he  is,  on  his  own  at  the  Central. 
That's  a  live  bunch  of  showmen  over  his 
way  and  we  can  promise  his  fellow  man- 
agers that  it  will  not  be  long  before  Mil- 
stein  will  be  shooting  along  some  good  show 
tips. 

 —Wear   Your  Club  Pin!    !  !  

GEORGE  DAVIS'  name  was  uninten- 
tionally left  out  of  the  Randforce  new  mem- 
ber page  that  appeared  in  this  department 
two  weeks  ago  but  we  want  you  all  to  know 
that  he  is  one  of  Frisch  &  Rinzler's  super- 
visors and  that  he  makes  his  headquarters 
at  the  Stadium  Theatre,  Brooklyn,  N.  Y. 
He  is  another  one  of  the  many  seasoned 
showmen  among  the  Randforce  staff  and 
we  are  certainly  glad  to  include  his  name 
on  the  Club  roster.  We  also  hope  he  will 
overlook  the  fact  that  his  application  be- 
came misplaced  when  the  Randforce  page 
was  made-up. 

 Wear   Your  Club  Pin!    !  !  

ALBERT  F.  BADEAU  is  the  assistant 
manager  of  the  RKO  Victory  Theatre  in 
Providence,  R.  I.,  a  house  managed  by 
Round  Tabler  Jack  Hobby.  We  are  mighty 
glad  to  introduce  Badeau  to  the  many  show- 
men in  this  Club  and  feel  sure  that  with  all 
this  representation  at  the  Victory  this  de- 
partment will  not  be  short  on  news  from 
that  point.  As  you  all  know  Hobby  is  a 
seasoned  showman  and  with  his  able  coach- 
ing it  surely  won't  be  long  before  Badeau 
will  become  entitled  to  a  manager's  certi- 
ficate. 

 Wear   Your  Club  Pin!    !  !  

C.  H.  CRAWFORD  manages  the  Gem 
Theatre  over  in  Washington,  D.  C,  and  a 
hearty  greeting  is  extended  this  new  mem- 
ber from  the  Capitol  City.  Step  up  and 
meet  the  rest  of  the  gang,  Crawford,  and 
now  that  you're  one  of  us  do  your  best  to 
contribute  your  share  of  suggestions  for 
boosting  trade  at  the  box  office.  Many  a 
live  idea  has  come  from  showmen  located 
in  your  town  and  we're  going  to  count  upon 
you  to  hold  up  that  reputation.  Let's'  hear 
about  that  last  stunt  you  put  over  to  the 
tune  of  S.R.O. 


SHERIDAN  ASHTON  hails  from  Mar- 
tinsburg,  West  Va.,  where  he  has  the  job 
of  assisting  Charles  Oswald  with  the  man- 
agement of  the  Apollo  Theatre.  He  has 
been  at  that  house  for  several  years  and 
was  promoted  from  the  post  of  doorman 
to  his  present  position.  Welcome  to  the 
Round  Table  Club,  Ashton,  and  let  us  hope 
that  both  you  and  Oswald  will  keep  your 
brother  showmen  informed  on  what's  going 
on  in  show  business  down  your  way.  Just 
as  soon  as  you  get  your  feet  on  that  next 
rung  of  the  ladder  let  us  know  and  we'll 
see  that  you  get  your  certificate. 

 Wear   Your   Club  Pin!    !    !  ■ — 

NED  GERBER  is  the  director  of  adver- 
tising and  publicity  for  the  79th  Street  Thea- 
tre, Second  Avenue,  New  York  City,  and 
we're  mighty  glad  to  acknowledge  his  ap- 
plication for  Round  Table  membership.  He 
has  had  a  wealth  of  experience  as  a  show- 
man, having  acted  as  a  director  of  advertis- 
ing and  publicity  for  Fox  and  as  a  divisional 
director  of  publicity  and  exploitation  for 
Columbia.  Prior  to  taking  his  present  post 
he  made  a  trip  through  the  middle  West 
and  South  as  publicity  and  exploitation  rep- 
resentative for  Universal.  He  should  have 
many  valuable  suggestions  to  offer  through 
the  medium  of  this  department  and  we  sin- 
cerely hope  he  will  take  advantage  of  the 
opportunity. 

 Wear   Your  Club  Pin!    !  !  

CARL  HUGHES  is  the  manager  of  the 
Vondera  Theatre,  Crawfordsville,  Ind.,  and 
his  name  is  proposed  for  membership  in  the 
Club  by  Arthur  B.  Clark,  of  the  Vonder- 
schmitt  Amusement  Enterprises,  Blooming- 
ton,  Ind.  Clark  tells  us  that  Hughes  has 
only  been  in  show  business  for  a  few 
months  but  that  he's  a  real  go-getter  and 
certainly  making  up  for  lost  time.  Thanks 
to  Clark  for  sponsoring  this  new  member 
and  we  want  him  to  know  that  we're  mighty 
glad  to  add  his  name  to  the  roster.  We'll 
depend  upon  him  to  keep  this  department 
informed  on  what's  going  on  at  the  Vondera. 


HERE'S  THE  BLANK 


APPLICATION  FOR 
MEMBERSHIP 

MANAGERS'  ROUND 
TABLE  CLUB 

Hey,  "Chick": 

Please  enroll  me  in  the  Club  and 
send  me  my  framed  certificate. 

Name   

Position   

Theatre  

Address   

City  

State   

(Mail  to  Managers'  Round  Table  Club, 
1790  Broadway,  New  York) 


FRANK  SCHELLINGER  is  located 
down  in  Galveston,  Texas,  where  he  assists 
L.  O.  Daniel  with  the  management  of  the 
Queen  Theatre.  Schellinger  is  24  years  old 
and  has  been  with  Publix  for  the  past  six 
years,  which  would  indicate  that  he  was  just 
out  of  high  school  when  he  entered  this 
game.  His  last  post  was  as  manager  of  the 
Tremont  Theatre,  also  in  Galveston,  and 
when  that  house  was  closed  he  was  trans- 
ferred to  the  Queen  to  help  Daniel.  We  are 
glad  to  have  him  with  us  and  hope  he'll 
soon  regain  a  house  for  himself. 
 Wear   Your  Club  Pin!    !    !■  — 

HOMER  R.  HISEY  not  only  manages 
the  State  Theatre  in  Nashville,  Tenn.,  but 
also  owns  the  house,  which,  to  our  way  of 
thinking,  is  a  real  manager's  job  these  days. 
They  cannot  fire  this  Round  Tabler,  neither 
can  "they"  rout  him  out  of  bed  some  night 
and  transfer  him  to  another  point  on  the 
map.  Okay,  Hisey,  we're  glad  to  have  you 
with  us  and  hope  that  you'll  do  your  share 
to  keep  this  department  filled  with  interest- 
ing tips  on  show  business. 
 Wear   Your  Club  Pin!   !  !  

REID  L.  CROW  hails  from  Little  Rock. 
Ark.,  where  he  house-manages  the  Royal 
Theatre  for  the  Arkansas  Amusement  Corp., 
and  he's  another  new  Round  Table  member 
in  line  for  introduction  to  his  fellow  show- 
men. Welcome  to  the  gang,  Crow,  and  let's 
hope  that  you'll  find  time  to  keep  in  touch 
with  Club  headquarters.  The  rest  of  the 
boys  want  to  know  how  you  are  putting 
over  your  shows  and  you  can  tell  them 
through  the  medium  of  this  department. 
Shoot  along  some  ideas. 

 W ear   Your   Club  Pin !    !  !  

W.  WILCOX  is  another  showman  from 
Washington,  D.  C.  to  join  this  Club  and 
he  manages  the  Jesse  Theatre.  We  are  glad 
to  add  his  name  to  the  organization  roster 
and  hope  that  he  will  also  do  his  share  to 
uphold  the  Club  tradition.  All  he  will  have 
to  do  to  keep  his  fellow  members  in  a  club- 
by state  of  mind  is  to  send  along  from  time 
to  time  some  good  tip  that  stood  him  in 
good  stead  at  the  box  office.  We'll  pass  it 
along. 

 Wear   Your  Club  Pin!    !    !  — 

MIKE  WESHNER  is  now  holding  forth 
as  skipper  of  the  U.  S.  Theatre,  Hoboken, 
N.  J.  The  last  time  we  had  a  line  on  Mike 
we  believe  he  was  manager  of  a  house  up 
in  Nyack,  N.  Y.,  just  a  short  time  prior  to 
receipt  of  his  application  for  membership 
in  this  outfit.  This  department  hasn't  had 
any  news  concerning  the  U.  S.  since  Man- 
ager Caruso  was  in  charge  of  that  house, 
but  now  that  Weshner  is  there,  it's  a  safe 
bet  that  he'll  keep  the  old  ball  rolling  along. 

 Wear   Your   Club  Pin!    !    !  — 

NATALICIO  BRUSKI  is  now  a  repre- 
sentative of  the  Round  Table  Club  in  the 
city  of  Buenos  Aires,  Republic  of  Argentina, 
S.  A.,  where  he  manages  the  Coliseo  The- 
atre. It  will  certainly  be  interesting  to  hear 
how  pictures  are  sold  down  in  Argentina 
and  now  that  Bruski  is  a  member  of  this 
organization  we  trust  that  he  will  supply 
this  department  with  the  desired  informa- 
tion. We  will  await  his  next  communication 
and  hope  that  it  will  contain  some  new  and 
novel  slants  on  showbusiness. 

 Wear  Your  Club  Pin!  !  !  ■ 

FRANK  X.  McSHANE  is  the  manager 
of  the  Strand  Theatre,  Uphams  Corner,  in 
the  city  of  Dorchester,  Mass.,  and  he's  still 
another  Publix  man  to  join  the  ever-grow- 
ing ranks  of  this  organization  of  showmen. 
We  are  mighty  glad  to  extend  the  Club  wel- 
come to  this  new  Round  Tabler  and  sin- 
cerely hope  he'll  follow  the  good  example 
set  by  his  many  brother  managers  on  the 
circuit  and  keep  Club  headquarters  duly  in- 
formed on  what's  going  on  at  his  theatre. 


April    30,    193  2 


MOTION    PICTURE  HERALD 


65 


Feminine  Critics 
Ones  Who  Rave 


JENKINS*  COLyUM 


Feminine  critics  of  New  York  newspapers 
are  rather  more  apt  to  indulge  in  extrava- 
gant phraseology  than  are  their  masculine 
colleagues,  it  is  indicated  in  a  compilation 
of  critical  extracts  prepared  by  Warner 
from  reviews  of  the  current  James  Cagney 
film,  "The  Crowd  Roars." 

The  comparison  in  tone  of  opinion  is  in- 
dicated in  the  following: 

Feminine 

"A  Knockout" — Bland  Johaneson — The  Mirror. 
"Ace  Thriller" — Julia  Shawell — -The  Graphic. 
"Snatches    Breath" — Rose    Pelswick — Evening 
Journal. 

"Thrilled  and  thrilled!" — Irene  Thirer — Daily 
News. 

"Smash-bang  thriller" — Regina  Crewe — Ameri- 
can. 

Male 

"New  fable"' — Richard  Watts — Herald-Tribune. 
"Must  see  it" — John  S.  Cohen — Sun. 
"Thrills" — William  Boehnel — W orld-Telegram. 
"Well  meaning"' — Mordaunt  Hall — Times. 
"Stirring  climax" — Al  Sherman — Morning  Tel- 
egraph. 


Warner  To  Continue  To  Make 
Trailers,  Announcement  Says 

Warner  has  announced  emphatically  that 
under  no  conditions  will  the  company  give 
up  the  trailer  business,  being  handled  by 
Vitaphone  under  the  sales  managership  of 
Norman  Moray. 

Major  Albert  Warner,  in  making  the  an- 
nouncement, said  that  often  outside  sources 
produced  trailers  which  did  not  conform  to 
the  advertising  keynote  planned  by  the  pro- 
ducer of  the  picture. 


Lodge  in  New  York  to  Close 
Di  Angelis  Philadelphia  Deal 

Dave  Lodge  arrived  in  New  York  the 
other  day  to  negotiate  a  deal  with  Phil  Di- 
Angelis,  of  the  DiAngelis  Outdoor  Adver- 
tising Company,  whereby  Lodge  will  repre- 
sent the  DiAngelis  concern  throughout  the 
Philadelphia  territory,  beginning  immedi- 
ately and  effective  with  a  Pennsylvania 
campaign  to  be  staged  by  Metro  in  connec- 
tion with  "Grand  Hotel." 


Fairbanks  Returning  After 

Filming  South  Sea  Picture 

Douglas  Fairbanks  left  Tahiti  this  week 
to  return  to  Hollywood,  following  the  com- 
pletion of  his  latest  film,  "Robinson  Crusoe 
of  the  South  Seas."  He  is  expected  to  arrive 
in  California  on  May  6. 

His  production  crew  left  the  islands  with 
him.  Joseph  M.  Schenck's  yacht,  Invader, 
has  arrived  on  the  Coast  with  the  greater 
part  of  the  finished  film. 


Reissue  African  Series 

Warner  Brothers  is  reissuing  the  Vita- 
phone  "Adventures  in  Africa"  series  of 
shorts.  This  follows  the  re-release  of  the 
Bobby  Jones  "How  I  Play  Golf"  short  series. 
There  are  12  two-reel  numbers  in  the  first 
group. 


Neligh,  Neb. 

DEAR  HERALD: 

We  have  found  another  remedy  for  neu- 
ritis, but  it's  only  temporary. 

If  you've  got  neuritis  you  should  go 
and  see  "Freaks,"  and  while  you  are  view- 
ing the  picture  it  will  take  your  mind  off 
your  neuritis  and  everything  else  on  earth. 
"Freaks"  is  a  collection  of  sideshow  mon- 
strosities surrounded  ty  more  squalor  and 
filth  than  "Sparrows,"  if  that  could  be 
possible.  The  only  things  we  can  think  of 
that  they  left  out,  to  make  the  picture  com- 
plete, is  a  jazz  orchestra  and  a  radio 
crooner. 

V 

To  hear  the  Republican  orators  tell  it, 
the  Democrats  are  a  bunch  of  hungry  poli- 
ticians who  are  trying  to  get  their  noses  in 
the  public  feed-trough  and  haven't  sense 
enough  to  run  the  Government.  To  hear 
the  Democratic  orators  tell  it,  the  Republi- 
cans are  responsible  for  the  depression  and 
are  running  the  whole  country  into  a  mud- 
hole  without  any  chains  on.  And  to  hear 
us  tell  it,  they  are  both  right. 

V 

Among  other  things  in  his  column, 
Arthur  Brisbane  has  this  to  say : 

"The  public  learns  from  Mr.  Whitney, 
head  of  New  York's  stock  exchange,  that 
the  poor  innocent  bears  have  nothing  to  do 
with  our  troubles.  The  public  itself  is  re- 
sponsible. It  should  not  have  gambled 
wildly.  That  recalls  the  saloon  keeper's  re- 
mark pointing  to  the  fallen  drunkard,  'He 
drank  it,  I  didn't,  why  blame  me?' 

"Mr.  Whitney  says  also  that  Mr. 
Coolidge  is  to  blame  for  talking  so  much 
about  prosperity,  thus  building  up  the  great 
bull  market  of  1929.  And  Mr.  Hoover  is 
to  blame  for  promising,  in  his  campaign, 
that  poverty  was  about  to  be  abolished  for- 
ever. President  Hoover  said  nothing  of  the 
kind.  He  said  that  poverty  could  be  abol- 
ished. So  it  could,  if  the  nation  had  brains 
enough  to  distribute  its  plenty  for  all,  and 
if  men  that  rob  the  people  of  their  savings 
with  worthless  stock  issues  were  jailed  for 
life  instead  of  being  merely  questioned." 

Boy,  we  guess  that's  shooting  both  bar- 
rels at  'em.  Somehow  we  have  come  to 
believe  that,  on  most  important  subjects, 
Art  knows  his  parsnips. 

President  Hoover  tells  us  we  should  not 
hoard  our  money  in  our  socks  and  tin  cans, 
but  should  put  it  into  the  banks  so  the 
banks  could  put  it  into  circulation.  That's 
good  advice,  no  doubt,  but  it  comes  too  late 
to  be  of  service  to  this  community,  as  they 
had  already  put  it  into  the  banks  and  the 
banks  had  put  it  into  circulation,  and  it  is 
still  in  circulation.  A  lot  of  it  is  circulat- 
ing in  foreign  countries  in  lieu  of  their 
worthless  bonds  which  were  recommended 
and  sold  to  country  banks  by  eastern  bank- 
ers who  are  said  to  have  made  from  four 
to  five  million  dollars  in  commissions.  One 
of  our  busted  banks  held  $59,000  of  these 
securities,  said  to  be  worth  from  five  cents 
on  the  dollar  to  nothing  minus. 

It  seems  that  when  Wall  Street  gets 
loaded  up  with  securities  that  have  become 
mouldy  and  moth-eaten  and  have  worm 
holes  in  'em,  they  unload  'em  on  Mr.  and 
Mrs.  John   Sucker  and   family,   and  the 


Sucker  family  is  a  very  prolific  family; 
they  even  outnumber  the  Smith  and  Olson 
families  by  several  million.  When  we  were 
in  Hollywood  two  years  ago  last  fall  during 
that  Wall  Street  debacle,  it  seemed  that 
Mr.  and  Mrs.  John  Sucker  and  their  whole 
family  had  moved  out  there,  but  we  later 
learned  that  some  of  the  Sucker  boys 
stayed  here  and  put  the  money  of  this  com- 
munity into  circulation,  and  now  Mr.  and 
Mrs.  Public  propose  to  circulate  their 
money  themselves,  and  we'd  do  the  same 
thing  if  we  had  any  to  circulate.  There 
comes  that  neuritis  again. 

V 

Two  Days  Later 

As  we  read  the  decision  of  the  Federal 
court  on  zoning  and  protection  as  reported 
in  the  Balaban  and  Katz  case  it  seems  to 
specify  particularly  that  it  applies  to  Chi- 
cago territory,  but  it  being  a  federal  de- 
cision, it  would  seem  that  it  would  apply 
as  well  to  Grindstone,  South  Dakota,  Pipe- 
stone, Minnesota,  and  Tombstone,  Arizona, 
not  to  mention  Whetstone,  Vermont,  since 
these  points  are  still  a  part  of  the  federal 
government. 

Our  knowledge  of  law  is  so  limited  that 
it  is  negligible,  but  this  decision  upholds  a 
pet  theory  we  have  had  for  some  consider- 
able time,  and  our  convictions  on  the  matter 
of  "justice"  are  pronounced  as  anybody's. 
And,  since  the  circuit  operators  have  op- 
erated on  the  theory  of  "the  survival  of 
the  fittest,"  if  we  were  operating  a  theatre 
we'd  put  a  horseshoe  in  our  glove  and  we'd 
say  to  the  circuit  operator,  "Now  Bill, 
you  just  step  right  out  here  in  the  ring  and 
we'll  see  who  is  the  'fittest.'  " 

The  court  also  lays  down  another  propo- 
sition that  we  heartily  agree  with,  that  is 
that  the  exhibitor  who  holds  over  a  film  for 
an  additional  day's  run  without  the  knowl- 
edge and  consent  of  the  distributor  is  in 
violation  of  the  copyright  law.  This  de- 
cision didn't  go  quite  far  enough  to  suit  us. 
It  should  have  held  that  the  film  salesman 
who  promises  the  exhibitor  that  he  can 
hold  the  film  for  an  extra  day's  run  is  in 
collusion  with  the  exhibitor  and  therefore 
equally  liable,  for  they  are  both  crooked. 

"The  mills  of  the  gods  grind  slowly,  but 
they  grind  exceedingly  small."  And  now 
that  they  have  started  to  grind,  let's  hope 
that  justice  will  lead  the  procession  out  of 
the  slough  of  constant  litigation  and  onto 
the  higher  plane  of  "equality  before  the 
law." 

Maybe  it's  our  neuritis  that  makes  us 
feel  that  way,  for  we've  still  got  it  and  got 
it  bad,  and  only  for  our  desire  to  keep  this 
motion  picture  industry  on  its  feet  and  its 
head  above  water  is  this  colyum  written, 
but  there  is  still  hope  for  us,  our  wife  has 
found  a  new  remedy:  she's  going  to  try 
Sapolio  on  us  next. 

When  neuritis  comes  and  grabs  your 
arm 

And  they  stuff  you  with  all  kinds  of 
dope, 

You  will  get  so  you  won't  give  a  darn 
Whether  they  give  you  castor  oil  or 
soap. 

But  we'd  sooner  take  Sapolio 
Than  hear  crooners  on  the  radio. 

J.  C.  JENKINS, 
The  HERALD  Man. 


66 


MOTION    PICTURE  HERALD 


April    3  0,    193  2 


THE  JUNIOR 
SHOW 


by 

RITA  C.  McGOLDRICK 


THE  testimony  from  theatre  men  who  are  operating  Junior  Shows  is  the  best  evidence 
of  their  practicability  or  inadequacy.  The  letters  we  have  received  provide  a  guide  to 
other  forward  looking  theatre  managers  who  are  interested  in  the  development  of  this 
method  of  audience  building. 

The  New  Piedmont  theatre,  Oakland,  California,  sends  the  following  announcement  to 
the  parents  and  children  of  the  Piedmont  District : 
"We,  the  management  of  the  New  Pied- 


mont theatre,  take  this  opportunity  of  wel- 
coming the  Kiddies  of  this  community  into 
our  S.O.S.  safety  club.  We  ask  the  parents  to 
sign  the  enrollment  coupon  at  the  bottom  of  this 
page  so  that  their  kiddies  will  be  entitled  to  all 
the  privileges  of  this  club. 

"Here  are  some  Safety  Rules — Courtesy  of 
Grant  D.  Miller. 

"1.  Look  before  you  step  off  the  curb  to 
cross  the  street. 

"2.  Never  cross  the  street  in  the  middle  of 
the  block. 

"3.  When  you  get  to  the  middle  of  the  street 
stand  still  if  you  see  a  machine  coming  in  the 
opposite  direction. 

"4.  Never  run  across  the  street,  always  walk. 

"5.  Remove  your  skates  before  crossing  the 
street. 

"6.  Do  not  play  any  games  in  the  street. 
"7.  Do  not  beg  rides. 

"8.  Remember — it's  better  to  be  a  minute 
late  than  not  to  arrive  there  at  all. 

"Parents :  Have  the  children  memorize  the 
above  rules. 

"Do  you  know ! !  That  the  New  Piedmont 
Theatre  is  the  only  theatre  in  Oakland  that 
gives  an  exclusive  children's  show  every  Satur- 
day afternoon?  Especially  picked  subjects  such 
as  Mickey  Mouse,  Comedies,  Adventure  Pic- 
tures, Outdoor  Scenics,  etc.,  make  up  the  pro- 
gram for  an  afternoon  of  pleasant  entertain- 
ment. These  matinees  have  the  endorsement  of 
the  P.T.A.  Mothers'  and  Dads'  Clubs." 

The  coupon  for  membership  in  the  S.O.S. 
Safety  Club,  carries  the  child's  name,  address, 
age,  date  of  birth,  school  and  principal's  name. 

Fox  Rialto  and  Fox  Wilma,  Missoula,  Mont. 

The  Parent-Teachers  Association,  with  Mrs. 
P.  W.  Barthel  as  active  chairman,  has  won  a 
lively  cooperation  from  E.  K.  Taylor,  manager 
of  the  two  leading  theatres  in  Missoula.  Using 
"School  and  Screen"  and  the  endorsed  lists  of 
pictures  as  a  basis  for  selection,  a  new  activity 
has  sprung  into  being  in  Missoula,  which  has 
won  the  interest  of  the  local  organized  club 
groups  as  well  as  of  the  press.  The  leading 
local  paper,  commenting  on  the  venture,  said : 

"Two  hundred  and  twenty-two  children  at- 
tended the  Western'  matinee  at  the  Fox-Wil- 
ma  theatre  Saturday  morning.  Most  of  them 
used  the  coupons  clipped  from  The  Missoulian 
and  Sentinel,  which  were  used  as  part  of  the 
admission  price.  A  number  of  adults  also  at- 
tended the  show.  The  feature  picture,  'The 
Montana  Kid,'  starring  Bill  Cody  and  Andy 
Shufford,  was  a  decided  hit. 

"E.  K.  Taylor,  manager  of  the  theatre,  plans 
to  schedule  similar  pictures  of  the  old  West 
on  Saturday  mornings,  for  the  benefit  of  chil- 
dren and  adults  who  prefer  them." 


:au 


CI 


aire, 


W 


isconsin 


The  Wisconsin  Federation  of  Women's 
Clubs,  interested  in  the  development  of  the 
"School  and  Screen"  project  of  Motion  Pic- 


ture Herald,  reports  the  following  practical 
results : 

"The  following  article,  carried  in  our  lead- 
ing local  paper,  will  interest  you  and  prove  to 
you  how  very  helpful  we  are  finding  'School 
and  Screen' : 

"  'A  contest  designed  to  give  high  school 
pupils  the  same  discrimination  in  motion  pic- 
tures they  receive  in  art,  music  and  literature, 
is  being  sponsored  by  the  motion  picture  com- 
mittees of  the  Eau  Claire  Women's  Club,  with 
Mrs.  A.  L.  Murray,  tenth  district  president,  as 
chairman,  in  cooperation  with  the  English  de- 
partment of  which  Miss  Ruth  Waters  is  head. 

"  'Mimeographed  sheets  prepared  from  the 
study  guides  issued  by  Mrs.  Thomas  Winter, 
former  General  Federation  president,  now  mo- 
tion picture  critic  at  Hollywood,  and  'School 
and  Screen,'  edited  by  Mrs.  Rita  McGoldrick, 
are  distributed  to  pupils  to  use  as  directions 
for  criticisms. 

"  When  a  picture  is  approved  by  the  spon- 
sors, announcement  is  made  that  pupils  may 
write  on  that  picture  if  they  wish.  Little  time 
is  given  in  school  for  discussion  of  the  pictures 
and  no  one  is  required  to  write,  as  the  project 
is  in  addition  to  the  regular  work  with  no 
extra  credit  given. 

"  'As  an  inducement  to  the  pupils  to  go  to 
see  the  approved  pictures  and  to  write  critic- 
isms of  them,  Mr.  Dick  Bradley  and  Mr.  Len 
Fried,  managers  of  the  State  and  Wisconsin 
theatres,  offer  each  month  two  free  admissions 
for  the  best  criticism,  and  one  admission  for 
the  second  best. 

"  'The  pictures  chosen  for  February  were 
'The  Champ,'  'Emma,'  and  'Hell  Divers,'  and 
for  March,  'The  Man  I  Killed'  and  'The  Man 
Who  Played  God*. 

"  'Members  of  the  sponsoring  committee  are : 
Mrs.  J.  D.  R.  Steven,  Mrs.  Ludwig  Iverson, 
Mrs.  James  Wickham,  Mrs.  H.  L.  Culver,  Mrs. 
W.  E.  Steinberg,  Mrs.  H.  L.  Fish,  Mrs.  Arthur 
Linton,  Mrs.  J.  B.  Fleming,  Miss  Laura  Olsen 
and  Mrs.  A.  L.  Murray'." 

Wometco  Theatres,  Miami 

The  Wometco  Theatres  of  Miami  are  the 
Capitol,  Biltmore,  Tower,  Ritz,  Lyric,  Biscayne 
Beach  theatre  and  the  Grand.  The  manager  of 
the  Biltmore,  Mr.  Sonny  Shepherd,  writes  us 
his  slant  on  the  juvenile  problem: 

"We  have  a  theatre  of  six  hundred  seats. 
And  we  have  an  enrollment  of  three  thousand 
children  in  the  neighborhood  club,  which  we 
call  the  Mickey  Mouse  Club,  and  which  I  be- 
lieve is  one  of  the  best  organized  in  the  coun- 
try as  far  as  results,  talent  and  attendance  are 
concerned.  We  have  a  regular  radio  program 
for  children  and  a  complete  entertainment 
group,  including  a  twelve  piece  orchestra. 

"Personally,  we  have  avoided  the  club  con- 
tacts, thinking  that  the  children  get  enough 
lecturing  and  that  sort  of  thing  in  school.  The 
clubs  have  not  approached  us  in  any  way  and 
we  believe  that  is  because  they  have  found  our 
plan  constructive  and  helpful  and  above  critic- 


ism. W e  are  interested,  however,  in  your 
whole  'School  and  Screen'  project  and  want 
to  know  more  of  this  work  and  your  opinion 
of  our  attitude  in  this  matter.  Send  us  your 
suggestions  for  we  have  lots  to  learn." 

Wilmette  (III.)  Organizes 

Through  the  departments  of  "School  and 
Screen"  and  "Junior  Show"  the  Better  Films 
group  of  Wilmette  has  organized  and  are  re- 
ceiving strong  cooperation  by  the  two  local 
theatre  managers  and  the  leading  paper  of 
the  city,  the  editor  of  which  has  volunteered 
to  give  publicity  to  all  constructive  criticism 
on  current  pictures.  Mr.  S.  C.  Meyers  of  the 
Teatro  del  Lago  and  Mr.  Peter  Kalleres  of 
the  Wilmette  theatre  and  the  Grand,  are  plan- 
ning for  Saturday  matinees  and  following  care- 
fully the  suggestions  made  by  the  club  groups. 
"School  and  Screen"  is  used  as  the  basis  of 
selection  for  pictures  for  children  and  for  dis- 
cussion at  club  meetings.  It  is  publicized 
through  churches,  schools  and  local  publica- 
tions, stimulating  interest  among  the  parents 
for  the  pictures  that  children  should  see. 

Mrs.  Marion  Halliwell,  motion  picture  chair- 
man of  the  Stolp-Laurel  PTA,  and  the  Wo- 
men's Club  of  Wilmette,  sends  the  following 
newspaper  announcement  carried  in  a  promin- 
ent position  in  The  Wilmette  Life : 

"The  Better  Films  group  of  Wilmette,  or- 
ganized about  two  months  ago,  held  its  third 
meeting  Monday  night  at  the  home  of  Mrs. 
Robert  G.  Halliwell,  1133  Lake  avenue.  Repre- 
sensatives  and  officers  of  various  local  organ- 
izations were  present,  as  were  the  representa- 
tives of  two  motion  picture  theatres,  each  of 
whom  gave  an  interesting  talk. 

"  'The  purpose  of  the  organization',  the  group 
announces,  'is  to  fill  the  gap  between  those 
attending  movies  and  those  who  run  the  thea- 
tres.' The  Better  Films  group  is  to  meet  the 
last  Monday  of  every  month  at  Mrs.  Halli- 
well's  home  to  discuss  pictures  for  the  coming 
month  and  to  give  them  publicity  through 
various  channels. 

"Those  at  the  meeting  last  Monday  evening 
were  Mrs.  George  H.  Beaudin,  moving  picture 
chairman  of  the  Tenth  district,  Illinois  Federa- 
tion of  Women's  Clubs ;  Mrs.  Ray  Warren, 
child  and  home  department  chairman,  Women's 
Club  of  Wilmette ;  Mrs.  John  J.  Mills,  repre- 
senting the  Women's  Catholic  Club  of  Wil- 
mette ;  Mrs.  William  Edmonds,  president  of 
the  Northridge  Women's  Club ;  Mrs.  Carl 
Renneckar,  representing  the  St.  Joseph's 
Mothers  Club  and  the  Peter  J.  Huerter  Post, 
American  Legion ;  Mrs.  D.  W.  Ormsbee,  repre- 
senting the  Girl  Scouts ;  Benjamin  N.  Cox,  the 
Boy  Scouts ;  Mrs.  John  J.  Tracv,  president  of 
the  St.  Francis  PTA;  Mrs.  William  J.  Fitz- 
Patrick,  motion  picture  chairman,  St.  Francis 
PTA ;  Mrs.  Frank  J.  Dowd,  representing  the 
Howard  PTA  and  the  Wilmette  Post  46, 
American  Legion ;  Mrs.  Lowell  Snorf,  Stolp 
PTA;  Mrs.  B.  N.  Cox,  Stolp  PAO,  Motion 
picture  committee ;  Mrs.  Halliwell,  represent- 
ing the  Stolp  PTA  and  the  motion  picture 
committee  of  the  Child  and  Home  department 
of  the  Women's  Club  of  Wilmette." 


Theatrical  Press  Agents  Set 
May  I  Date  for  Annual  Show 

The  Theatrical  Press  Representatives  of 
America,  organization  of  publicity  repre- 
sentatives in  New  York,  will  hold  its  an- 
nual Press  Agents'  Show  on  Sunday,  May 
22,  at  the  New  Amsterdam  theatre.  The 
proceeds  of  the  show  are  used  for  the  emer- 
gency relief  fund  of  the  organization. 


Meyer-Reiger  Trailers  Are 
Handled  by  De  Luxe  Screen 

De  Luxe  Screen  Service  exchanges  will 
in  the  future  handle  national  distribution  of 
Meyer-Reiger  trailers,  to  be  produced  by 
De  Luxe  Trailers,  Inc.  The  deal  was  closed 
this  week 


April    3  0,    193  2 


MOTION    PICTURE  HERALD 


67 


MUSIC  AND  TALENT 


jiiiiiil! 


Broadcasters  and 
Composers  Confer 

An  amicable  agreement  has  been  reached 
between  the  National  Association  of  Broad- 
casters and  the  American  Society  of  Com- 
posers, Authors  and  Publishers  to  negotiate 
the  question  of  fees  to  be  paid  by  the  broad- 
casters for  copyright  American  music.  The 
agreement  was  reached  after  the  society  an- 
nounced that  broadcasters  would  have  to 
increase  annual  payments  of  approximately 
$1,000,000  by  $3,000,000  to  $4,000,000  a 
year,  starting  June  1. 

Negotiations  will  be  started  immediately 
between  committees  of  the  two  organiza- 
tions, with  an  effort  to  be  made  toward 
reaching  an  agreement  before  September 
1.  The  society,  accordingly,  has  suspended 
its  demands  until  that  date.  The  decision 
to  negotiate  followed  notification  by  the 
broadcasters  that  the  industry  is  entirely  un- 
able to  meet  such  total  payments  as  had 
been  suggested.  The  impasse  expected  on 
June  1  has  been  at  least  temporarily  post- 
poned. 


G.  HOWARD  SCOTT 


Foreign  Broadcasts  Up  1 75% 
Over  Last  Year,  NBC  Reports 

The  National  Broadcasting  Company  re- 
ports that  broadcasts  to  the  American 
people  from  foreign  countries  increased  175 
per  cent  during  the  first  quarter  of  1932 
over  the  similar  period  in  1931.  During 
January,  February  and  March  this  year  74 
broadcasts  reached  this  country  from  19 
cities  in  14  foreign  nations. 

Speakers  were  featured  for  the  most 
part,  but  native  music  was  heard  from  Ber- 
lin, Stockholm,  Caracas,  Munich,  Honolulu, 
among  other  cities.  Numerous  internation- 
ally important  personages  were  among  the 
speakers.  Additional  foreign  programs  are 
planned  for  the  near  future. 


Kodak  Radio  Hour  Resumes 

Broadcasting  on  April  29 

The  Kodak  Week-end  radio  hour,  a  pion- 
eer program,  returns  to  the  air  on  April  29, 
over  a  Columbia  Broadcasting  System  net- 
work. It  will  be  continued  on  subsequent 
Friday  evenings,  with  the  orchestra  under 
the  direction  of  Nathanial  Shilkret. 

A  series  of  guest  stars  will  appear  from 
week  to  week  on  the  program,  which  will 
also  feature  a  male  quartet,  and  Thelma 
Kessler,  soprano.  A  separate  broadcast  will 
be  offered  on  the  same  evenings  to  West 
Coast  listeners. 


F.  &  M.  Drops  Two  Cities 

Spokane,  Washington  and  Butte,  Mon- 
tana, have  been  eliminated  from  the  route 
list  of  the  Fanchon  and  Marco  stage  units, 
according  to  Robert  Frost,  Fox  West  Coast 
division  manager.  The  units  will  go  from 
Seattle  to  Vancouver,  B.  C,  and  then  to 
Denver  before  their  cross  country  trip. 


This  is  a  good  likeness  of  the  popular 
radio  organist  who  broadcasts  from  the 
municipal  auditorium  in  the  city  of  Asbury 
Park,  N.  J.  "Scottie,"  as  he  is  affectionately 
known  to  his  many  friends,  has  been  the 
featured  attraction  at  the  Convention  Hall 
and  over  the  city's  radio  station,  WCAP, 
for  the  past  two  years.  His  broadcasts  and 
his  fine  music  have  been  responsible  in 
attracting  many  thousands  of  people  to 
this  ideal  and   beautiful  resort. 


Three  Radio  Headliners 

At  New  York  Paramount 

Three  of  radio's  greatest  headline  attrac- 
tions, supposed  to  comprise  the  costliest  ar- 
ray of  talent  ever  on  one  stage,  are  being 
featured  in  the  new  Boris  Petroff  produc- 
tion currently  playing  the  New  York  Para- 
mount. The  performers  are  Guy  Lombardo 
and  His  Royal  Canadians,  hailed  as  radio's 
finest  band;  George  N.  Burns  and  Gracie 
Allen,  who  have  become  an  overnight  sen- 
sation with  their  inimitable  comedy  patter, 
and  the  Mills  Brothers,  who  startled  the 
country  a  few  months  ago  with  their  voice 
imitations  of  an  entire  orchestra. 


Madame  Matzenauer  Sings 

At  the  New  York  Roxy 

Margaret  Matzenauer,  contralto  of  the 
Metropolitan  Opera  Company  for  nearly  20 
years,  is  making  her  picture  house  debut  in 
the  current  Clark  Robinson  Roxy  show. 
Madame  Matzenauer  was  the  leading  con- 
tralto at  the  Metropolitan  from  1911  until 
1931,  when  she  resigned  in  order  to  enjoy 
an  extended  vacation  in  California. 

Her  engagement  at  the  Roxy  is  the  most 
important  one  to  be  made  since  the  theatre 
became  an  independent  operating  unit. 


STAGE  SUCWS 

Philadelphia  Mastbaum 

Week  ending  April  15 

Among  all  Philadelphia  theatres  this  week 
the  Mastbaum  holds  the  greatest  drawing  card 
in  the  person  of  Conrad  Nagel  and  a  crowded 
house  testifies  to  his  popularity. 

Stars  who  appear  in  person  no  longer  con- 
sider it  sufficient  to  grant  an  admiring  public 
the  privilege  of  looking  upon  them  but  actually 
do  something  to  justify  their  appearance.  With 
the  assistance  of  Miss  Marsh,  Conrad  Nagel 
gave  a  "Test  Scene,"  which  he  explained  is  an 
ordeal  through  which  aspirants  to  the  screen  in 
Hollywood  have  to  pass.  It  was  more  or  less 
of  a  warning  to  pretty  girls  who  expect  to 
blossom  into  fame  by  traveling  to  Hollywood. 
Conrad  in  a  naval  uniform  with  plenty  of  gold 
braid  was  most  satisfying  to  the  fans.  He  then 
gave  the  brother's  plea  in  the  "Trial  of  Mary 
Dugan,"  with  great  dramatic  force. 

The  stage  show,  "Star  Revels,"  started  in  an 
unusual  way  with  the  orchestra  behind  a  semi- 
transparent  screen  and  the  leader  silhouetted 
on  it  forming  shadow  pictures.  The  selections 
of  the  orchestra  were  illustrated  in  a  clever  and 
comic  fashion  with  silhouettes  representing  the 
numbers.  When  the  curtain  rose  the  conductor 
in  white  and  the  men  in  blue  were  grouped 
against  a  dark  blue  background  with  classic 
white  pillars.  The  conductor  recited  a  poem 
telling  how  orchestral  music  is  produced  and  as 
each  instrument  was  mentioned  a  sample  of  that 
music  was  played.  The  ensemble  then  entered 
and  demonstrated  "How  They  Learn  to  Dance," 
in  costumes  of  dark  blue  and  white  with  red 
hair  ribbons. 

Sammy  Cohen  of  "What  Price  Glory"  fame 
put  over  a  comedy  act  with  the  assistance  of 
Doris  Roche.  He  gave  an  impersonation  of 
Al  Jolson  singing  "Mammy,"  a  humorous  imita- 
tion of  a  snake  charmer  and  a  wrestler.  Miss 
Roche  and  Sammy  Cohen  also  sang  a  number 
of  songs. 

The  ensemble  deserve  great  credit  for  their 
clever  number  "The  Wooden  Soldier  and  the 
China  Doll."  Half  the  members  were  dressed 
in  natty  red  and  white  soldier  uniforms  with 
black  patent  leather  hats  while  the  other  half 
were  dressed  as  dolls  in  satin  dresses,  bonnets 
and  puff  sleeves.  "The  Wooden  Soldier  and 
the  China  Doll"  was  sung  by  two  members  of 
the  ensemble  specially  costumed.  After  various 
drills  and  dances  in  which  the  toys  all  moved 
in  a  stiff  mechanical  way,  the  bride  and  groom 
walked  to  the  back  of  the  stage  to  stand  before 
a  large  white  bell  which  rose  to  disclose  a 
minister  who  raised  his  hands  in  blessing  as 
the  curtain  descended  upon  a  very  satisfactory 
program. 


Detroit  Fox 

Week  ending  April  14 

Fanchon  and  Marco's  "Slavique"  Idea  gave 
the  stage  here  the  gala  appearance  of  a  Central 
European  carnival.  The  show  opened  with  a 
gay  Slavic  costume  dance  by  the  Sunkist  en- 
semble. One  young  lady  in  this  group,  in 
brilliant  shawls  and  pantaloons,  performed  a 
rhythmic  tap  that  never  saw  Central  Europe. 
Following  this  colorful  start  came  Pallenberg's 
Bears,  rolling  about  the  stage  in  somersaults, 
on  bicycles,  velocipides,  hobby-horses  and  roller 
skates.  These  two  beasts  seemed  docile  enough, 
but  the  tight  leather  muzzles  they  wore  sug- 
gested that  at  times  they  might  forget  their 
manners. 

(Continued  on  next  page) 


68 


MOTION    PICTURE  HERALD 


April    3  0,    19  3  2 


STAGE  SHOWS 


(Continued  from  preceding  page) 

Block  and  Thompson,  comic  dancers,  won  an 
ovation  with  a  skit  about  starting  a  broken 
down  old  car.  One  of  the  pair  became  the 
front  end  of  the  car  while  the  other  was  the 
driver  who  went  through  the  pantomime  of 
starting.  The  balky  motion  of  the  engine  was 
an  eccentric  tap.  Audience  found  this  highly 
amusing. 

A  set  of  scrim  drops  and  borders  under  pale 
blue  floods  accentuated  the  effectiveness  of  17th 
century  costumes  and  wigs  worn  by  the  Sun- 
kist  ensemble  in  their  second  appearance.  At 
the  finish  of  this  number  Sam  Hearn,  hick 
comedian,  was  introduced  as  an  American  guest. 
Hearn  opened  his  act  with  a  monologue  that 
called  forth  scattered  laughs.  His  white  som- 
brero, white  goatee,  white  uniform,  medals, 
cigar  and  Yankee  nasal  twang  enable  him  to 
create  a  distinctive  impression.  He  does  a  duet 
and  a  trio  on  one  violin  in  a  manner  that  goes 
over  strong.  A  drama  on  the  same  violin  is 
another  good  piece. 

The  Arconis,  expert  tumblers,  do  a  brand  of 
teater  board  work  that  is  little  short  of  sensa- 
tional. They  whirl  through  the  air  and  land  on 
everything — stage,  shoulders,  heads  and  props. 

Laurell  and  Ted,  ballet  adagio  dancers,  evi- 
dently had  something  worthwhile  to  offer,  but 
their  bit  was  cut  so  short  as  to  be  beyond  re- 
viewing. The  ensemble  that  served  them  for 
background  spun  about  the  stage  in  a  dance 
that  seemed  part  pantomime  and  part  ritual. 
It  was  an  awesome  sort  of  thing  to  which  the 
audience  responded  more  or  less  with  hushed 
appreciation. 


Denver  Orpheum 


Week  ending  April  20 

Four  Casting  Stars  open  the  show  with  a 
standard  circus  act,  working  with  two  uprights 
and  a  net,  throwing  two  of  the  four  from  one 
to  another  with  flip  flops  and  twists  between 
the  throw  and  catch.  The  closing  act  is  new 
here;  one  man  throws  the  other  over  the  up- 
right and  catches  him  as  he  comes  down  on  the 
other  side. 

Charlie  Melson  headlines  the  vaudeville  and 
opens  with  a  background  of  Mississippi  river 
scenery  with  a  steamboat  moving  up  the  stream. 
His  "Screen  Test"  is  a  novelty ;  he  is  seen  on 
the  screen  taking  the  test  and  receiving  in- 
structions and  a  bawling  out  from  Melson  on 
the  stage. 

Teck  Murdock  and  company  of  five  present 
'Movie  Mad,'  in  which  Teck  is  selling  sub- 
scriptions to  a  fan  magazine  but  the  offer  is 
mistaken  as  a  contract  for  pictures.  He  thinks 
he  is  doing  real  business  until  he  finds  he  is 
inside  an  insane  asylum. 

Lee,  Lee,  Lee  &  Lee  are  a  quartet  of  dancers, 
one  of  whom  doubles  at  the  piano. 

A  fairly  well  balanced  program. 


To  Broadcast  From  Berlin 

A  trans-Atlantic  broadcast  is  scheduled 
for  May  1,  when  a  program  will  be  radioed 
from  the  Tobis  studio  in  Berlin  over  a  Na- 
tional Broadcasting  Company-WEAF  net- 
work here.  Players  engaged  in  the  pro- 
duction of  an  English  version  of  "Mona 
Lisa,"  now  being  shown  here  in  German, 
will  participate  in  the  program. 

M.  C.  Given  Testimonial 

Civic  and  social  bodies  of  Pittsburgh 
tendered  a  testimonial  banquet  on  April  22 
to  Dick  Powell,  master  of  ceremonies  at 
the  Stanley  theatre,  before  his  departure 
for  Hollywood  for  a  role  in  Warner's  "The 
Crooner." 


Milwaukee  Wisconsin 

Week  ending  April  14 

The  opening  episode  of  Fanchon  and  Marco's 
"Chains"  Idea  finds  the  chorus  performing  as 
slaves  in  a  dungeon  setting.  Frank  Stever, 
baritone,  personifies  the  slave  driver,  and  the 
scene  is  augmented  by  the  acrobatic  dancing 
of  Karels  &  Kay  and  Georgene  &  Henry.  The 
two  dancing  couples  are  quite  adept  and  offer 
some  splendid  bits. 

The  Five  Lelands  tumble  about  in  a  thrilling 
fashion.  Members  of  the  troupe  tumble  with 
and  without  spring  boards  and  twist  and  twirl 
about  in  a  lively  fashion.  For  its  next  number 
the  chorus  is  attired  in  red  costumes  and  carry 
links.  They  offer  some  interesting  formations 
while  the  four  dancers  entertain  with  some  ex- 
cellent ballroom  dancing.  In  concluding  the 
episode,  the  chorus  is  furnished  with  colored 
wheels  with  a  single  axle,  which  they  roll  along 
the  stage. 

Golde  &  Raye,  tap  dancers,  instill  comedy  into 
their  offering  by  imitating  amateur  dancers. 
Some  of  their  foolishness  is  well  taken,  while  a 
bit  of  it  might  well  be  omitted.  For  the  finale 
the  chorus  is  attired  in  white  trunks  and  braz- 
iers, while  Frank  Stever  introduces  four  or 
five  of  the  chorus  in  costumes  representing  the 
sapphire,  ruby,  emerald,  amethyst  and  other 
jewels.  He  sings  "This  Is  My  Love  Song," 
while  the  dancers  do  their  stuff  and  a  tableaux 
in  the  background  features  the  male  members 
of  Karels  &  Kay  and  Georgene  &  Henry  hold- 
ing one  of  their  number  on  their  shoulders  in 
pyramid  fashion. 


Salt  Lake  RKO  Orpheum 

Week  ending  April  15 

Anatole  Friedland's  newest  production,  "Show 
Boat"  is  being  presented  as  a  headliner  on  the 
Salt  Lake  City  RKO  Orpheum  stage  here  this 
week.  Marty  May,  clever  comedian,  heads  the 
cast  of  "Show  Boat,"  together  with- Jean  Car- 
roll, dancer.  The  supporting  cast  is  made  up  of 
"Anatole's  Beautiful  Sailorettes,"  a  number  of 
specialty  artists  who  offer  their  own  individual 
numbers  as  well  as  several  ensembles.  Marty 
May,  as  the  skipper  of  the  "Show  Boat,"  keeps 
everyone  stepping  and  provides  a  maximum  of 
fun. 

Marty  May,  spokesman  of  the  "Show  Boat" 
revue,  also  offers  an  act  in  which  he  is  "an- 
noyed" by  the  comely  Jean  Carroll.  Hope 
Vernon,  a  prima  donna  known  as  the  "Singer 
of  Romance,"  is  the  vocal  high  mark  of  the 
bill  this  week.  The  Italian  clowns,  Fortunello 
and  Cirillino,  complete  the  stage  show. 


Banks  Kennedy 

IN  HIS 

22ND  SUCCESSFUL 
WEEK  AT 


PUBLIX 
PALACE 

STAMFORD, 
CONN. 


UP  AND  DOWN 
THE  ALLEY 


HELLO  EVERYBODY 

Bernie  Cowham,  the  adopted  son  of 
Flushing  (a  community  section  of  New 
York  City)  is  still  the  favorite  son,  even 
though  he  has  been  taken  off  the  roster  of 
the  house. ...  I  have  heard,  often,  of  patrons 
of  theatres  going  to  bat  for  their  favorites, 
but  never  in  a  community  so  metropolitan 
as  this  one.... and  never  as  enthusiastically 
as  in  this  case.... Not  only  have  most  of 
the  clubs  been  getting  up  petitions  but 
every  school  has  been  sending  out  its 
pupils  to  have  their  fellow  citizens  sign  up, 
too.  .  .  .  The  North  Shore  Daily  Journal,  the 
leading  newspaper  on  Long  Island,  has  also 
taken  up  the  cudgels  and  is  inserting  edi- 
torials that  some  officials  should  read.... 
We  all  grant  that  there  is  a  strong  reason 
for  curtailing  expenses  in  all  theatres,  but 
surely  there  should  be  a  little  judgment 
mixed  up  in  it  somewhere ....  After  reading 
some  of  the  editorials  on  this  particular 
matter  and  some  of  the  strong  letters  of 
protest  they  have  published,  it  is  certainly 
most  reasonable  to  assume  that  a  man  as 
popular  as  this  one  should  be  back  on  the 
job.  ...This  one  case  serves  as  an  example, 
but  I  know  for  a  fact  that  much  the  same 
thing  is  happening  throughout  the  country 
and  the  main  offices  of  these  large  corpora- 
tions would  be  looking  to  their  own  best 
interests  if  they  "got  a  little  closer  to  the 
facts"  before  doing  their  drastic  cutting.... 

V 

B.  A.  Rolfe  has  fooled  the  wise-acres 
who  said  he  wouldn't  come  back.  ...  Rolfe 
has  punctured  the  adage  that  middle-age 
must  bow  to  youth.... At  52  he  is  going 
stronger  than  ever  and  appears  ready  to 
outlast  the  best  of  the  youngsters  as  direc- 
tor of  his  new  NBC  orchestra,  which  is 
broadcasting  twice  a  week  over  the  NBC- 
WJZ  networks.  .  .  . 

V 

Emil  Velazco,  well  known  throughout  the 
country  as  a  theatre  and  radio  organist,  has 
forsaken  the  theatre  part  of  the  business 
and  has  become  head  of  the  operations  of 
the  Metropolitan  Studios  of  the  Powers  cor- 
poration, over  on  the  Island.  .  .  . 

Harold  Kemp,  head  of  the  Warner  Bros. 
Artists  Bureau,  has  booked  Russ  Colombo 
into  the  Philadelphia  Mastbaum  and  from 
all  reports  Russ  is  a  sensation ....  The 
Three  Gibson  Girls,  formerly  of  vaudeville 
fame,  will  be  heard  on  the  air  real  soon.... 
The  girls,  in  the  past  few  years  had  broken 
up  but  now  two  of  the  originals,  Dorothy 
Dale  and  Florence  Shewell  met  again  and 
decided  to  reorganize  their  harmony 
team.... The  new  member  of  the  trio  is 
Molly  Klinger. . .  .They  harmonize  well  and 
it  can't  be  long  now  until  we  hear  their 
voices  over  the  air....  John  Hammond, 
popular  organist  at  Warner's  Strand,  in 
Brooklyn,  is  the  composer  of  "Song  of  the 
Block-Aiders,"  and  it  is  being  used  through- 
out this  city  in  the  campaign  to  help  unem- 
ployment....  Last  week  I  mentioned  an  ap- 
propriate song  for  Mother's  Day.... well 
here  is  another  that  will  fit  in  very  nicely 
also.... It  is  called  "Ma  and  Pa,"  and  Leo 
Feist  are  the  publishers  of  it....  I  might 
mention  a  lot  more  but  there's  no  more 
space. .  .  .S'long. .  . . 

ED  DAWSON 


Keese  at  Palace  in  Dallas 

Alexander  Keese,  who  resigned  from 
Publix  in  1931,  after  11  years  with  the  or- 
ganization, has  returned  to  the  Dallas 
Palace  pending  the  naming  of  a  successor 
to  Harold  Ramsay,  who  was  at  the  house 
for  four  weeks,  as  music  conductor. 


April    3  0,    19  3  2 


MOTION    PICTURE  HERALD 


69 


CEGAN  SCLCS 


WILD  OSCAR  (New  York  175th)  con- 
tinues to  entertain  the  patrons  of  the  house 
with  his  original  novelty  called,  "Oscar's 
School  of  Broadcasting."  Oscar's  presenta- 
tion is  a  burlesque  on  radio  broadcasting 
and  this  reviewer  has  yet  to  catch  one  of  his 
solos  that  is  not  chockfull  of  smart  and 
subtle  wisecracks  and  clever  dialogue.  His 
solos  are  regular  community  song-fests  but 
touched-up  with  a  sophistication  not  used 
by  any  other  organist.  Another  thing  that 
Oscar  does  that  is  a  bit  different  and  that 
is  he  whistles  on  many  of  the  numbers  as 
the  audience  sing. 

He  has  a  good  baritone  voice  with  which 
he  leads  them  in  singing  some  of  the  tunes. 
Numbers  offered  this  Week  and  which  the 
small  audience  sang  very  lustily  were: 
"Dream  Sweetheart,"  "Meet  Me  To-night  in 
Dreamland,"  another  chorus  of  "Dream 
Sweetheart,"  and  a  final  chorus  of  "Ah, 
Sweet  Mystery  of  Life."  This  organist  is 
extremely  popular  and  gets  great  applause. 


JACK  MARTIN  (Milwaukee,  Wis- 
consin!) offers  as  his  organ  presentation 
"Spring  Is  Here  Again."  Selections  include 
"Was  That  the  Human  Thing  To  Do," 
"Paradise,"  "Keeping  Out  of  Mischief 
Now,"  and  "Snuggled  on  Your  Shoulder." 
Somewhat  of  an  innovation  is  offered,  when 
while  playing  a  medley  of  spring  songs,  a 
burlesque  of  a  cop  and  bum  in  a  park  is 
enacted  on  the  stage.  Jack  works  with  a 
microphone  from  the  organ. 


EARL  ABEL  (San  Antonio  RKO-Ma- 
jestic)  presented  another  most  entertaining 
and  pleasing  songfest  last  week  when  he 
rendered  the  "Sing-Song  of  Contract 
Bridge."  Abel  started  his  solo  with  a  clever 
parody  on  "Now's  the  Time  to  Fall  in 
Love,"  then  rendered  the  popular  waltz, 
"Two  Hearts  in  Three-Quarter  Time," 
"River,  Stay  'Way  From  My  Door"  and 
"Starlight."  He  played  a  special  arrange- 
ment to  the  tune  of  "Was  That  the  Human 
Thing  to  Do?"  and  "Snuggled  on  Your 
Shoulder"  had  them  all  singing.  As  his 
closing  number,  this  master  organist  did 
another  rearrangement  on  "When  Day  Is 
Done."  The  patrons  rewarded  him  with  a 
mighty  hand  when  the  solo  was  over.  Earl 
and  his  wee  daughter,  Jane  Lorraine  Abel, 
were  featured  in  songs  and  music  at  a  re- 
cent cooking  demonstration,  which  served 
as  a  good  plug  for  the  theatre  as  well  as  the 
organist. 


VERNON  GEYER  (San  Antonio  Greater 
Palace)  offered  another  of  his  pleasing  or- 
gan solos  and  presented  "Starlight"  as  an 
opening  number  and  closed  with  a  vocal  re- 
frain on  the  selection,  "You  Call  It  Madness 
and  I  Call  It  Love."  Vernon  Geyer  played 
only  two  songs,  but  drew  a  nice  big  hand. 
Patrons  here  seem  to  enjoy  these  brief  or- 
ganlogues  better  than  the  long-drawn  out 
ones. 


ROBERT  G.  CLARKE  (Detroit  Holly- 
wood) apparently  puts  considerable  cerebration 
into  keeping  the  work  of  his  golden  voiced 
organ  pleasantly  varied.  His  semi-classical 
miniature  recital  two  weeks  ago  was  an  exam- 
ple of  such  effort.  More  popular  with  this 
audience  was  his  general  exposition  this  week 
of  console  accessories.  After  a  clever  slide  text 
explained,  to  the  tune  of  "Yankee  Doodle,"  that 
his  organ  replaced  a  number  of  musicians, 
Clarke  went  on  to  demonstrate  with  such  pieces 
as  "St.  Louis  Blues"  and  "Carolina  Moon"  on 
piano,  clarinet,  violin,  trombone,  jazz  cornet, 
traps  and  saxophone.  The  slides  argued  for 
an  increase  of  the  organist's  salary.  All  this 
was  a  long  though  not  uninteresting,  preamble 
to  the  single  community  sing  number,  "River 
Stay  'Way  From  My  Door." 


HILDA  STONE  (San  Antonio  Aztec) 
last  Saturday  morning  was  back  again  at 
the  console  of  the  grand  organ  for  the 
weekly  meeting  of  the  "Aztec's  Big  Brother 
Club."  Her  selections  we're  as  follows: 
"Spend  an  Evening  in  Caroline,"  "Who's 
Your  Little  Whozis?"  "When  It's  Sleepy 
Time  Down  South,"  "Was  That  the  Human 
Thing?"  "Call  Me  Darling,"  "Now's  the 
Time,"  "Cant  We  Talk  It  Over,"  "Where 
the  Blue  of  the  Night,"  "Lazy  River," 
"River,  Stay  'Way,"  "The  Eyes  of  Texas 
Are  Upon  You,"  and  closed  her  organ  solo 
with  "Hail,  Hail  the  Gang's  All  Here." 
The  kids  cheered  her  to  the  echo. 


€VECTUCE$ 


WALT  ROESNER  (San  Francisco  Fox) 
and  his  orchestra  of  more  than  30  offered 
"Evolution  of  the  Dance"  in  which  music 
from  early  days  to  the  present  was  featured. 
The  offering  commenced  with  the  barbaric 
music  of  the  tom-toms  and  worked  its  way 
through  the  minuet,  waltz,  country  jigs  and 
jazz  to  the  dance  music  of  today.  There 
were  strains  of  "Sweet  Rosie  O'Grady"  for 
oldtimers,  "Alexander's  Ragtime  Band"  to 
remind  listeners  of  the  music  of  30  years 
ago,  and  the  "Peanut  Vender's  Song"  to 
represent  the  present.  Joaquin  Garay  offered 
"Was  That  the  Human  Thing  to  Do?"  as 
his  vocal  selection. 


GABRIEL  HINES  (Philadelphia  Fox) 
conducted  the  orchestra  in  a  medley  of  popular 


LEO.  FEIST, 


,  INC., 


i 


FOR  MOTHER'S  DAY 

(May  8th) 

"MAandPA" 

A  SENTIMENTAL 

WALTZ  BALLAD 

'  Now  Ready! 

THE  NEW  GERMAN  HIT 
"TeH  Me  Why  You  Smile, 

MONA  LISA" 


river  songs  entitled  "Romantic  Rivers."  Among 
those  included  in  the  production  were  "Deep 
River,"  "Beautiful  Ohio,"  "By  the  Waters  of 
Minnetonka,"  "By  the  River  St.  Marie,"  "Roll 
on  Mississippi,"  and  "Old  Man  River."  Scenes 
typical  of  the  songs  were  thrown  on  the  screen 
as  the  various  selections  were  being  played. 


TOMMY  SANDVALL  (Spokane  Fox) 
and  his  Fox  Melody  Boys  gave  their  final 
concert,  including  the  well  known  and 
popular  melodies  from  the  "Prince  of 
Pilsen,"  and  other  well  known  comic 
operas,  finishing  with  ''Old'  Heidelberg," 
a  brass  quintet  of  the  boys  scoring  heavily. 
The  popular  Fox  Melody  Boys  will  dis- 
band and  many  of  them  return  to  the 
Coast. 


SOL  KLEIN  (New  York  Academy)  pre- 
sented an  overture  of  outstanding  quality 
this  week.  The  overture  was  entitled  "In- 
dian Melodies"  and  was  compiled  and  ar- 
ranged by  this  energetic  and  versatile  direc- 
tor. Opening  with  Victor  Herbert's  "Na- 
tome,"  and  working  in  very  nicely  to  a 
rhythmic  arrangement  of  "Waters  of  the 
Minnetonka,"  a  clarinet  solo  (using  the 
P.  A.  system)  of  "Indian  Love  Call,"  with 
a  softly  played  accompaniment  by  the  rest 
of  the  orchestra,  was  next  featured.  "Rose 
Marie,"  beautifully  played  by  the  entire  or- 
chestra, brought  this  fine  overture  to  a 
close.  Mr.  Klein  is  to  be  complimented  on 
giving  these  patrons  a  better  class  of  music 
than  any  other  house  in  the  vicinity. 


Fred  Waring 

Director  of  Music 

THE  ROXY  THEATRE 


World's  Largest 
Modern  Orchestra 


56  Cooper  Square,  NewYorh 


70 


MOTION    PICTURE  HERALD 


April    3  0,    193  2 


TECHNOLOGICAL 


THE  ELECTRIC  ARC 

By  F.  H.  RICHARDSON 


BLUEBOOK  SCHOOL  QUESTION  NO.  125.— (A)  Describe  a  simple  bell  or  buzzer  circuit.  (B)  Wha+  kind  of 
battery  is  best  for  use  on  theatre  bell  or  buzzer  circuits?  (C)  What  kind  of  wires  should  be  used  on  theatre 
bell  or  buzzer  circuits?  (D)  What  precautions  would  you  take  if  a  bell  or  buzzer  circuit  must  pass  through  a 
damp  or  wet  place?  (E)  How  should  double  wires  (two  wires  in  one  insulation)  be  attached  to  their  support? 


In  the  "Bluebook  School"  we  have  been 
asking  questions  concerning'  the  electric  arc, 
in  the  course  of  which  some  very  interest- 
ing points  have  been  raised.  In  Bluebook 
School  questions  Nos.  114  and  115,  certain 
points  have  been  raised  which,  it  seemed  to 
me,  were  very  well  covered  by  answers 
submitted  by  projectionists.  I  nevertheless 
thought  it  well  to  get  the  reaction  of  the 
National  Carbon  Company's  arc  department 
and  therefore  invited  that  department, 
through  its  manager,  Dr.  E.  I.  Geib,  to  set 
forth  its  views,  which  it  has  done  as  fol- 
lows : 

"Dear  Mr.  Richardson :  Referring  to 
your  correspondence,  requesting  us  to  ex- 
press an  opinion  on  Blue  Book  School 
Question  114,  I  shall  attempt  to  give  you 
our  viewpoint. 

"Question. — Just  why  does  a  crater  form 
only  one  carbon  tip  with  a  d-c.  arc,  and  on 
both  sides  of  an  a-c.  arc?  Answer. — A  cra- 
ter is  formed  on  a  carbon  by  the  volatiliza- 
tion of  the  carbon,  which  results  from  the 
high  temperature  (approximately  3,525°  C.) 
formed  by  the  arc.  In  the  case  of  the  d-c. 
arc,  the  temperature  is  much  higher  at  the 
tip  of  the  positive  carbon  than  at  the  tip  of 
the  negative.  For  this  reason,  with  direct 
current — that  is,  current  flowing  only  in 
one  direction — a  distinct  crater  is  formed 
on  the  positive  carbon,  but  a  similar  forma- 
tion does  not  occur  on  the  negative.  The 
flow  of  the  electrons  in  the  arc  stream  is 
from  negative  to  positive  (just  the  reverse 
from  the  conventional  conception  of  current 
flow).  The  bombardment  of  the  tip  of  the 
positive  carbon  by  this  stream  of  electrons 
traveling  at  enormous  velocity,  is  the  cause 
of  the  high  temperature  developed  at  that 
point.  The  negative  carbon,  not  being  sub- 
ject to  this  intense  bombardment,  is  not 
raised  to  a  corresponding  temperature.  On 
alternating  current,  the  direction  of  current 
flow  reverses  many  times  a  second  (120 
times  on  a  60-cycle  circuit).  This  means 
that  each  carbon  is  alternately  positive  and 
negative,  and  that  the  effect  of  the  elec- 
tronic bombardment  is  the  same  on  both 
carbons,  and  in  neither  case  as  great  as 
that  occurring  at  the  tip  of  the  positive  car- 
bon on  d-c. 

Question. — Just  why  are  the  craters 
smaller  with  an  a-c.  arc  than  with  a  d-c. 


arc?  Answer. — For  the  reason  just  ex- 
plained, the  crater  on  the  a-c.  arc  will  be 
less  distinct  than  that  formed  on  the  posi- 
tive carbon  of  a  d-c.  arc. 

"Question. — Electric  current  will  not 
travel  through  the  air  except  in  flashes  at 
very  high  voltages.  So  far  as  has  to  do 
with  a  projection  arc,  it  will  not  leap  from 
one  carbon  tip  to  the  other,  even  across  an 
air  gap  of  one  sixty-fourth  of  an  inch,  yet 
when  the  carbons  actually  contact  and  are 
again  separated,  current  will  flow,  even 
though  the  separation  be  increased  to  as 
much  as  one-fourth  of  an  inch  or  more. 
Explain  this  matter  fully.  Answer. — Theo- 
ries vary  as  to  exactly  what  happens  when 
an  electric  current  passes  through  a  path 
of  ionized  gases,  and  form  the  basis  for  a 
great  deal  of  controversy.  We  know  that, 
as  question  114  (C)  points  out,  current  will 
not  flow  through  an  air  gap  of  appreciable 
length  at  ordinary  voltage.  On  the  other 
hand,  current  will  flow  at  ordinary  voltage 
through  a  path  of  ionized  gases.  The  break- 
down of  electrical  resistance  which  occurs 
when  a  very  high  potential  is  established 
across  an  air  gap  is,  itself,  probably  a  re- 
sult of  the  ionization  produced  by  the  high 
voltage.  When  the  tips  of  two  carbons 
forming  the  positive  and  negative  terminals 
of  a  source  of  electrical  potential  are 
brought  together,  an  electrical  current  is 
established.  As  the  carbons  start  to  sepa- 
rate, the  minute  air  gap  ionizes  the  atoms 
of  intervening  gases,  thus  giving  apprecia- 
ble electrical  conductivity  to  a  space  which 
in  a  neutral  condition  would  possess  high 
dielectric  property.  The  heat  released  vola- 
tilizes some  of  the  carbon,  adding  ionized 
carbon  atoms  to  the  space  between  the  car- 
bon tips.  The  greatly  increased  conductivity 
of  the  gaseous  path  thus  formed,  permits 
the  carbons  to  be  separated  a  considerable 
distance,  dependent  on  the  voltage  at  the 
arc,  so  long  as  the  current  flow  is  continu- 
ous. As  soon  as  the  current  is  interrupted, 
however,  neutralization  of  the  intervening 
gases  at  once  takes  place,  and  the  carbons 
must  again  be  brought  into  contact  before 
current  will  flow. 

"On  Page  85,  of  the  March  5  issue  of 
Motion  Picture  Herald,  under  'Answer 
to  Question  No.  114,'  you  request  that  we 
give   our   explanation   of   why  a  saucer- 


shaped  crater  is  formed.  Answer. — The 
saucer-shaped  crater  is  perhaps  formed  be- 
cause of  the  fact  that  the  temperature  at 
the  center  of  the  crater  is  somewhat  higher 
than  at  the  edges,  and  consequently  perhaps 
a  little  more  carbon  is  violatilized  in  a  given 
time  from  the  center  than  from  the  rim,  and 
the  depth  of  the  crater  shape  is  practically 
always  greater  in  the  case  of  a  crater 
formed  on  a  cored  carbon  than  if  it  is 
formed  on  a  solid  carbon,  as  a  result  of 
the  greater  ease  with  which  the  cored  ma- 
terial is  volatilized." 

Seattle  Inventor  Has  Close 
Approach  to  Third  Dimension 

Donovan  Foster,  Seattle  illuminating  en- 
gineer, has  demonstrated  for  film  execu- 
tives in  that  city  an  invention  which  is  said 
to  be  the  closest  approach  to  the  third  dim- 
ension effect  yet  perfected  for  motion  pic- 
ture projection.  Foster  plans  further  demon- 
strations in  Hollywood. 

The  method  involves  a  beam  of  light  that 
passes  through  the  aperture  of  a  motion 
picture  projection  machine  onto  the  plane 
of  the  film.  The  invention  is  also  said  to 
relieve  eye  strain  and  remove  distortion 
when  a  picture  is  seen  from  either  side. 


IATSE  Annual  Convention 

Will  Be  Held  in  Columbus 

Fred  J.  Dempsey,  secretary-treasurer  of 
the  International  Alliance  of  Theatrical 
Stage  Employees  and  Moving  Picture  Oper- 
ators of  the  United  States  and  Canada,  has 
opened  an  office  in  Columbus,  Ohio,  in  prep- 
aration for  the  annual  convention  of  the 
organization  there  this  year. 

Charles  E.  Pratt,  Majestic  theatre,  Co- 
lumbus, is  general  chairman  of  the  conven- 
tion committee.  Larry  Buck,  Loew's  Broad 
theatre,  is  advisory  chairman.  Local  head- 
quarters have  been  opened  in  the  Neil 
House,  convention  headquarters. 


Carrier  Moves  New  York  Office 

The  Theatre  Division  Carrier  Engineer- 
ing Corporation  has  moved  its  New  York 
sales  office  to  the  fourth  floor  of  the  Chrysler 
Building. 


April   3  0,    193  2 


MOTION    PICTURE  HERALD 


71 


l  CLASSIFIED 
I  Advertising 

^  Ten  cents  per  word,  payable  in  advance.  1 

$1.00.  Copy  and  checks  should  be  addressed  Classified  Ad  Dept., 
Motion  Picture  Herald,  1790  Broadway,  New  York,  N.  Y. 

The    Recognized   National    Classified    Advertising  Medium 


Mail  Order  Bargains 


NEW  S.O.S.  CATALOGUE  YOURS  FOR  ASKING 
—SEND  FOR  USED  BARGAIN  LIST— MAKE  YOUR 
MOTTO  "SAVE  ON  SUPPLIES"  THRU  S.O.S.:— 
A  cordial  invitation  is  extended  to  the  Trade  to  visit 
us  in  our  palatial  Show  Rooms  when  in  New  York. 
We  are  the  Largest  Mail  Order  House  in  the  Motion 
Picture  Industry.  What  have  you  to  buy,  sell  or 
trade?  S.O.S.  CORP.,  Dept.  E-H,  1600  Broadway, 
New  York  City.  Cable  Address  "SOSOUND,"  New 
York.  

BUY  FOR  CASH  AND  SAVE— EVERYTHING 
BRAND  NEW.  NEWEST  UNIFORM  APERTURE 
PLATES  and  parts  for  Simplex- Powers  and  Motio- 
graph  less  15%.  PHOTO  ELECTRIC  CELLS  for  any 
Sound  System  $12.75.  DOUBLE  BEARING  INTER - 
MITTENTS  for  Simplex  $57.50.  AMPLIFIER  AND 
POWER  TUBES  less  45%.  FILM  MENDERS  $5.50. 
NATIONAL  CARBONS  less  18|4%.  BULL  DOG 
CEMENT  45  cents  half  pint.  GET  THE  HABIT. 
ITS  SAFE  TO  DEAL  WITH  MONARCH  THEA- 
TRE SUPPLY  CO.,  154  East  Calhoun,  Memphis, 
Tenn. 


Theatre  Equipment  Bargains 


BRAND  NEW  FLAMEPROOFED  BEADED  OR 
PERFORATED  CHROME  SOUND  SCREENS  AT 
39c  SQ.  FT.  LIMITED  RANGE  OF  SIZES,  GUAR- 
ANTEED FACTORY  PERFECT.  TEST  SAMPLES 
FURNISHED  FREE.  WIRE  FOR  YOURS  NOW. 
S.  O.  S.  Corp.,  Dept.  E-H,  1600  Broadway,  New  York 
City.  Cable  Address,  "SOSOUND,"  New  York. 

Theatre  Training  Schools 

THEATRE  EMPLOYEES— Learn  modern  theatre 
management  and  theatre  advertising.  Approved  and 
specialized  home-studj  training  for  theatre  employees. 
The  Institute's  training  leads  to  better  positions.  Free 
particulars.  Address  THEATRE  MANAGERS  IN- 
STITUTE, 325  Washington  Street.  Elmira.  New  York. 

Equipment  For  Sale 

FOR  SALE:  Dictaphone  complete  with  dictating 
and  transcribing  machines.  Also  shaving  machine. 
Price  $350.  Perfect  working  condition.  Write  Box, 
138,  Motion  Picture  Herald,  1790  Broadway,  New 
York  City. 

MANUFACTURERS  OVERSTOCK  SALE  —  BUY 
THESE  LOBBY  DISPLAYS  WHILE  THEY  LAST- 
GUARANTEED  WEATHERPROOF  FINISH  —  One 
Sheet,  to  hang,  $6.72;  One  Sheet  Easels,  $8.40;  Com- 
bination One  Sheet  and  Photo  Case,  to  hang,  $14.70; 
Combination  One  Sheet  and  Photo  Case  Easels,  $16.80; 
Photo  Case,  to  hang,  $5.60.  Polychrome  Golden  Brown 
Antique  Finish,  with  Blue  Striping,  Genuine  Compo 
Board  Backs.  Catalogue  furnished.  S.O.S.  CORP., 
Dept.  E-H,  1600  Broadway,  New  York  City.  Cable 
Address  "SOSOUND,"  New  York. 


SEVERAL  USED  PAIR  OF  FINE  LENSES  VERY 
CHEAP.  Address  Box  140,  Motion  Picture  Herald, 
1790  Broadway,  New  York,  N.  Y. 

UNUSUAL  BARGAINS  in  factory  rebuilt  projec- 
tors, sound  equipment,  generators,  rectifiers,  reflector 
arc  lamps,  screens,  opera  chairs,  etc.,  Projection 
machines  repaired.  Address  Movie  Supply  Co.,  844 
South  Wabash  Ave.,  Chicago,  111. 

FOR  SALE  —  ATTENTION  INDEPENDENT 
DEALERS:  Simplex  large  and  small  magazine  roll- 
ers, and  Asbestos  Heat  Shields,  made  of  the  best 
grade  heat  resisting  material.  Write  for  prices. 
Address  Joe  Spratler,  12-14  East  Ninth  Street, 
Chicago,  Illinois. 


For  Rent 


HALL  (movies),  in  Catskill  Summer  Resort,  for 
rent.   Jeschke,  519  Garden  St.,  Hoboken,  N.  J. 


Equipment  For  Sale 


USED  HIGH  GRADE  LONG  FOCAL  LENSES  at 
$10.50  each.  Address  Box  141,  Motion  Picture  Herald, 
1790  Broadway,  New  York,  N.  Y. 

BIG  BARGAINS  —  Rebuilt  Simplex  Motor  Driven 
Machines  with  type  "S"  Lamp  Houses,  with  late 
type  Flat  Belt  friction  drive  Speed  Controls,  $300.00 
each.  Rebuilt  Powers  6B  Motor  Driven  Machine, 
$235.00  each.  DeLuxe  Motiograph  Machine,  $250.00 
each.  Big  Stock  of  Exhaust  and  Oscillating  Fans 
for  DC  and  AC  current.  Generators,  all  makes,  ticket 
selling  machines,  film  containers,  etc.,  all  at  bargain 
prices  for  immediate  shipment.  Write: 
ILLINOIS  THEATRE  EQUIPMENT  COMPANY, 
1150  South  Michigan  Avenue.  Chicago,  Illinois. 

BARGAIN  HUNTERS  TAKE  NOTICE:  Two 
Rebuilt  Simplex  Projectors  (Double  Bearing  Inter- 
mittent Movements)  and  Equipped  with  Peerless 
Reflector  Arc  Lamps,  $740.00  pair.  Two  Rebuilt 
Simplex  Projectors  (Single  Bearing  Intermittent 
Movements)  and  Equipped  with  Strong  Standard 
Reflector  Arc  Lamps,  $668.00  pair.  Two  Garver  30 
ampere  Rectifiers,  just  like  New,  $185.00  pair.  All 
Equipment  Perfect  condition.  Same  Guarantee  as 
given  on  new  equipment.  SAVE  AND  BUY  from 
MONARCH  THEATRE  SUPPLY  CO.,  154  East 
Calhoun,  Memphis,  Tenn. 

CHANGE  LENSES  NOW  — NEW  UNIFORM 
APERTURES  FREE— TRADE-INS  ALLOWED:— 
Used  Lenses,  All  Standard  Makes,  Quarter  Size,  $9.75; 
Half  Size,  $19.50;  New  Snaplite  Special,  Quarter  Size, 
$11.95;  New  Superlite  Special  Half  Size,  $39.00;  New 
Kollmorgen  Half  Size  for  Large  Theatres,  List  Price 
$125.00,  Extra  Special,  $49.50;  Lens  Cleaning  Kits, 
$1.89;  New  Pictures  are  Smaller.  DON'T  NEGLECT 
YOUR  PROJECTION.  S.O.S.  CORP.,  Dept.  U,  1600 
Broadway,  New  York  City.  Cable  Address  "SO- 
SOUND,"  New  York. 

BARGAINS  USED  ARCTIC  NU-AIR  AND  AMER- 
ICAN BLOWERS  FOR  THEATRE  USE;  ALSO1 
SILENT  BELT  DRIVES.  WRITE  FOR  DESCRIP- 
TION AND  PRICES.  SOUTHERN  FAN  SALES 
CO.,  Box  440,  ATLANTA,  GA. 


Chairs  For  Sale 


INVENTORY  SALE  at  depression  prices— 300  used 
hardwood  portable  chairs  in  sections  of  two,  1,000 
upholstered  chairs,  backs  fully  covered  in  red  velour, 
seats  newly  recovered  and  re-padded  in  imitation 
leather,  $1.75  each,  600  %  in.  7-ply  veneered  backs, 
inserted  panels,  covered  in  red  imitation  leather,  seats 
newly  re-covered  and  re-padded,  $1.90  each;  5-ply 
veneered  chairs,  75c  each,  in  any  quantity,  and  many 
other  bargains.  Chair  replacement  parts  matched  for 
every  make  of  chairs,  at  reasonable  prices,  and  prompt 
shipment.  Address  Illinois  Theatre  Equipment  Co., 
1150  S.  Michigan  Ave.,  Chicago.  111. 

1,250  HIGH  GRADE  SPRING  CONSTRUCTED 
CHAIRS:  Full  uphostered  backs,  covered  in  green 
Velour;  Spring  Seats  covered  in  imitation  Spanish 
leather.  600  Heywood-Wakefield  panel  back  chairs, 
spring  seats  newly  upholstered  and  covered  in  gTeen 
imitation  Spanish  leather.  Reasonable  prices.  Write  to 
ILLINOIS  THEATRE  EQUIPMENT  COMPANY, 
1150  South  Michigan  Avenue.  Chicago,  Illinois. 

Programs  and  Heralds 

WEEKLY  PROGRAMS,  new  design,  requires  no 
folding,  displaying  cuts  created  in  our  own  engraving 
plant— 500,  $2.50;  750,  $3.25;  10CO,  $4.00;  each  thousand 
after  the  first,  $2.50;  postage  prepaid  to  any  point 
in  the  U.  S.  A.  Over  300  theatres  acclaim  them  the 
best  yet.  HERALDS,  5x10,  beautifully  illustrated  with 
special  cuts  and  imprinted  with  theatre  name,  town, 
dates,  shorts  and  admission— 250,  70c;  500,  $1.10;  750 
$1.50;  1000,  $1.85;  each  thousand  after  the  first,  $1.50, 
postage  prepaid.  All  orders,  shipped  same  day  as 
received.  Address,  "FEPCO"  HERALD  SERVICE 
Leflang  Bldg.,  Box  795,  Omaha,  Nebraska. 


Sound  Equipment  Bargains 


SOUND-ON-FILM  HEADS  $25.00  EACH— WHILE 
THEY  LAST:— Ideal  for  Experimenters,  or  for  Por- 
tables. Worth  several  hundred  for  parts  alone. 
Complete  with  Sound  Gate;  Slit  Block;  Exciter  Lamp 
Sockets;  Photocell  Compartments;  Idler  Rollers; 
Optical  Lens  Holders;  Fly  Wheels,  etc.  Write  for 
details.  S.O.S.  Corp.,  Dept.  U,  1600  Broadway, 
New  York  City.  Cable  Address,  "SOSOUND,"  New 
York. 


WARNER  BROS.  INSTALLING  OWN  SOUND— 
YOU.  TOO,  CAN  BREAK  YOUR  SHACKLES, 
HERE'S  HOW!  Famous  S.O.S.  Sound-on-Film  Sys- 
tem at  lowest  prices  ever— Choice  of  three  systems, 
SMALL  HOUSES,  $395.00;  MEDIUM  HOUSES, 
$495.00;  LARGEST  HOUSES,  $595.00  Senior  Sound 
Heads  less  Amplification  and  Speakers,  complete 
otherwise,  $119.75  each.  Liberal  allowance  on  Disc 
Equipment.  Agents  Wanted.  Write  S.O.S.  CORP., 
Dept.  E-H,  1600  Broadway,  New  York  City.  Cable 
Address  "SOSOUND,"  New  York. 


Position  Wanted 


SOUND  PROJECTIONIST  WANTS  POSITION.  10 
years'  experience.  Address  H.  A.  Pope,  Lockesburg, 
Ark. 

SOUND  PROJECTIONIST  wishes  steady  position. 
Any  equipment,  any  location,  at  once.  Advertising 
and  theatre  work.  Married.  Address  Ray  Boyle, 
Payette,  Idaho. 

MANAGER,  live  wire,  experienced  booking  exploita- 
tion, community  builder,  desires  location  in  the  East 
or  extreme  West.  Best  of  references.  At  liberty, 
1st  of  May.  Address  Harry  L.  Moller,  care  Chamber 
of  Commerce,  Bellefontaine,  Ohio. 


Help  Wanted 


PROJECTIONIST  5  years.  Experienced  on  Western 
Electric  and  other  equipments.  State  salary.  Refer- 
ences. Address  Wayne  Smith,  728  Meredith  St.,  Sagi- 
naw, Michigan. 


Theatre  Wanted 


THEATRE  WANTED  —  Indiana,  Ohio,  Michigan, 
or  Illinois.  Town  not  less  than  three  thousand  popu- 
lation; no  competition.  Address  Mary  Jane,  Garrett, 
Indiana. 

Projector  Repairing 

CASH  PAID  FOR  OLD  SIMPLEX  PROJECTORS 
OR  MECHANISMS.  PEERLESS  or  strong  Re- 
flector Arc  Lamps,  Will  buy  equipment  in  any 
condition.  Pay  highest  prices.  Address  Amusement 
Supply  Co.,  Inc.,  630  Ninth  Ave.,  New  York,  N.  Y. 

SKILLED  MECHANICS,  specialized  tools,  and  a 
shop  equipped  for  but  one  purpose  can  offer  you 
nothing  but  the  best  in  repair  work.  That  is  what  I 
have,  and  I  can  oaer  you  the  best  in  the  overhauling 
of  your  motion  picture  machinery  equipment.  One 
of  the  oldest  repair  men  in  the  territory,  and  serving 
some  of  the  largest  houses.  Relief  equipment  fur- 
nished free.  For  results  bring  your  work  to  Joseph 
Spratler,  12-14  E.  Ninth  Street,  Chicago,  Illinois. 


Patents 


PATENT  ATTORNEY  secures  patents,  trademarks, 
copyrights;  ask  for  literatures.  POLACHEK,  1234 
Broadway  (at  31st  Street)  New  York. 

PATENT  YOUR  IDEAS — send  me  your  sketch  or 
explanation  for  confidential  advice.  Z.  H.  POLA- 
CHEK, Registered  Patent  Attorney-Engineer,  1234 
Broadway,  New  York. 


72 


MOTION    PICTURE  HERALD 


April    30,  1932 


NEWS  PICTURES 


FOX  MOVIETONE  NEWS — No.  61— Federal  agents 
take  $300,000  in  rum — Mussolini  tackles  huge  swamp- 
land drainage  job — Women  riders  compete  with  men 
in  English  steeplechase — French  daredevil  comes 
close  to  beating  airplane  in  race — Political  parties 
name  convention  keynoters — Barnard  girls  hold  an- 
nual Hellenic  games — Spanish  republic  celebrates 
first  birthday. 

FOX  MOVIETONE  NEWS-No.  62—  England  wel- 
comes Andrew  W.  Mellon  as  ambassador — California 
cadets  look  over  New  York  from  Empire  State 
tower — Head  of  WCTU  tells  benefits  of  prohibition 
— New  summer  feminine  headgear  shown  at  millin- 
ery show — Spahia  of  Africa  ride  for  President 
Doumer  of  France — Turf  season  reopens  at  Jamaica 
track,  New  York. 

HEARST  METROTONE  NEWS— No.  260—  French 
president  sees  Saphis  ride  in  Africa — Mellon  greeted 
as  ambassador  to  England — Three-year-old  adagio 
rider  shows  her  skill  in  New  York — German  beats 
American  marathon  stars  in  Olympic  trials — French 
fete  held  once  a  century,  celebrated  at  Loire — Turf 
fans  get  first  season  thrill  at  Jamaica  track  open- 
ing— Famous  lion  tamers  of  Europe  go  into  action. 

HEARST  METROTONE  NEWS— No.  261— Army  air- 
men take  an  examination  in  parachute  jumping — 
Weismuller  gives  tips  to  mermaids  on  New  York 
visit — German  youngsters  show  Russian  technique 
in  graduation  music — 28  governors  hold  national  con- 
ference^— Spanish  toreadors  introduce  bullfighting 
with  comedy  relief — Seven-year-old  Chicago  girl  in 
charge  of  class — Tanks  in  army  test  at  Maryland 
camp. 

PARAMOUNT  SOUND  NEWS— No.  77— German 
beats  America's  best  in  Olympic  tryouts  for  mara- 
thon— Jews  in  Palestine  celebrate  annual  feast  oi 
Passover — Andrew  W.  Mellon  arrives  in  England 
as  ambassador — Saphi  squadron  rides  before  French 
president  in  Paris  show — Leviathan  in  Boston  dry- 
dock  for  spring  cleaning — President  Zamora  of  Spain 
on  tour  of  country — United  States  battle  force  tests 
coast  defense  guns  over  Pacific. 

PARAMOUNT  SOUND  NEWS— No.  78— Long  Island 
University  freshmen  in  annual  sophomore  rush — 
Moses  W.  Dykaar  finishes  official  Pershing  statue — 
United  States  army  tanks  in  review  in  Maryland — 
Zamora,  Spanish  president,  reviews  10,000  troops — 
Governor  Rolph  of  California  denies  Mooney  pardon 
— Comic  toreadors  triumph  in  Spanish  bull  ring. 

PATHE  NEWS — No.  76 — France  holds  rare  religious 
ceremony  for  "Black  Virgin" — Sharkey  ends  play 
to  start  training  for  Schmeling  fight — Skeleton  of 
Navy's  newest  airship  near  completion  at  Akron — 
"Jafsie,"  who  paid  Lindbergh  ransom,  talks  for 
camera — Merrimac  River  in  New  Hampshire  near 
flood  stage — Leviathan  gets  her  spring  cleaning — 
Huge  lumber  fire  sweeps  Jacksonville,  Fla.,  water 
front. 

PATHE  NEWS— No.  77— Colorful  Spahis  cavalry  of 
Africa  rides  for  French  president  in  Paris  show — 
Newark  beggar  has  many  thousands  in  cash — his 
wife  has  "credit"— Berlin  girls  have  automat  for 
beautification — Barney  Berlinger  out  to  set  new 
Olympic  records — Youngest  Olympic  star  gets  into 
action  on  the  Coast— French  test  new  army  bomber 
— Two-ton  sea  elephant  goes  for  fish  in  a  big 
way — Fleet's  big  guns  thunder  off  California  coast. 

UNIVERSAL  NEWSPAPER  NEWSREEL— No.  34— 
Troops  dispatched  to  quell  Ohio  mine  disorder — 
Acclaim  Mellon  on  arrival  in  England  as  ambassa- 
dor— Animals  of  Bronx  zoo  "plead"  for  greater  free- 
dom— Railroad  innovation  in  Chicago  meets  truck 
competition — German  speed  king  beats  America's 
best  in  marathon  run— Dry  law  repealed  in  Finland; 
government  to  sell  liquor  for  revenue. 

UNIVERSAL  NEWSPAPER  NEWSREEL— No.  35— 
Battle  glacier  ice  in  Austria  to  salvage  stratosphere 
globe — Pupils'  home-made  marionettes  in  show  to 
aid  New  York  unemployed — Vertical  auto  parking 
solves  traffic  problem  in  Chicago— News  paragraphs 
— Rush  construction  job  to  house  2.000  Olympic 
athletes  in  Los  Angeles— Old  war  tanks  in  drill  at 
Fort  Meade,  Md.— Ex-emperor  of  China  appointed 
regent  of  new  Oriental  state. 


Columbia  Has  21  Writers 

Writers  at  the  Columbia  Coast  plant  now 
number  21,  as  compared  to  the  five  previ- 
ously at  the  studio.  All  but  two  were  signed 
during  the  past  month.  Paramount  has 
signed  Anthony  Veiller,  and  MGM  has 
signed  Melville  Baker,  Leonard  Ide,  Willard 
Keefe  and  Milton  Raison. 


Color  Company  Moves 

The  Color-Tone  Corporation,  manufac- 
turer of  natural  color  motion  picture  and 
photographic  equipment,  has  moved  from 
Chicago  to  Milwaukee.  The  company  claims 
to  have  developed  a  new  method  of  produc- 
ing natural  color  films. 


Monogram  Signs  Rex  Bell; 
Deal  Made  With  PDC,  London 

Rex  Bell  has  been  signed  by  Monogram 
to  star  in  a  series  of  eight  Westerns  for 
1932-33. 

Monogram  also  announced  the  signing  of 
a  three-year  franchise  for  Great  Britain 
whereby  PDC  Ltd.  of  London  will  handle 
exclusively  the  Monogram  output. 

"This  contract  is  another  evidence  of  the 
stability  of  the  independent  market  which 
in  the  last  few  years  has  gone  forward  by 
leaps  and  bounds,"  said  W.  Ray  Johnston, 
president  of  Monogram.  "It  would  have 
been  impossible  a  few  years  back  for  any 
independent  organization  to  secure  such  a 
long  term  franchise." 

"The  County  Fair,"  added  to  the  Mono- 
gram program,  is  in  addition  to  the  twelve 
melodramas  already  scheduled  for  the  1931- 
32  season. 

Bud  Pollard  Directing  for 

Producer  of  Negro  Pictures 

Bud  Pollard  is  directing  for  the  recently 
formed  Southland  Pictures  Corporation,  of 
which  Donald  Haywood,  writer,  is  presi- 
dent. Work  is  going  on  at  Fort  Lee  where 
two  pictures,  "The  Black  King"  and  "Bond- 
age" are  in  course  of  production.  Eight 
pictures,  with  all  colored  casts,  will  be  pro- 
duced. 

Haywood  said  he  went  into  production 
of  all  colored  plays  on  the  request  of  nearly 
1,200  exhibitors  who  cater  to  colored  audi- 
ences. "I  intend  that  the  plays  shall  have 
a  universal  interest,  and  not  appeal  only  to 
colored  folk.  That  there  is  a  place  for  such 
productions  is  proved  by  the  success  on 
the  stage  and  screen  of  recent  plays  featur- 
ing negro  psychology." 

First  Division  To  Handle 

All  Chesterfield  Features 

Harry  H.  Thomas,  president  of  First 
Division  Exchanges,  Inc..  has  acquired  dis- 
tribution rights  to  the  12  features  which 
will  be  released  by  Chesterfield  during  the 
1932-33  season. 

Six  of  the  productions  will  be  made  by 
Chesterfield  and  six  by  Invincible  Pictures 
Corporation,  new  producing  company  of 
Maury  M.  Cohen.  Richard  Thorpe  will  di- 
rect and  George  R.  Batcheller  will  super- 
vise. 


Roadshows  Italian  Film 

George  S.  Scott,  booker  for  an  Oklahoma 
circuit,  has  begun  a  roadshow  tour  of  the 
state  with  "Maciste  in  Hell,"  Italian  film, 
by  arrangement  with  Sack  Amusement  En- 
terprises of  San  Antonio,  holder  of  territo- 
rial rights. 


Paramount  Signs  W.  C.  Fields 

W.  C.  Fields,  stage  comedian,  has  been 
signed  by  Paramount  for  a  role  in  the 
Olympic  Games  comedy  feature  to  be  pro- 
duced with  Jack  Oakie  in  the  lead. 


Vitaphone  Program  Near  End 

Vitaphone  has  completed  its  current  season 
short  program,  with  the  exception  of  three 
of  the  Robert  Ripley  "Believe  It  Or  Not" 
series.  Fifteen  shorts  are  now  being  cut 
and  edited. 


ON  BROADWAY 


Week  of  April  23 
CAPITOL 

Seal  Skins   MGM 

MAYFAIR 

Pete  Burke,  Reporter  RKO  Pathe 

Pots  and  Pans  RKO  Radio 

RIALTO 

Oh,  How  I  Hate  to  Get  Up  in 

the  Morning   Paramount 

RIVOLI 

On  the  Blue  Horizon  Paramount 

Lighthouse  Love   Paramount 

PARAMOUNT 

Old   Man  Blues  Paramount 

Hide  and  Seek  Paramount 

ROXY 

Strange  As  It  Seems  No.  18...  Universal 

Sunny  Splendor   Capital 

Getting  the  Big  Ones  Standard 

STRAND 

Poor  But  Dishonest  Vitaphone 

Hew  I  Play  Golf  No.  2  Vitaphone 

WINTER  GARDEN 

Campus  Spirit   Vitaphone 

Goopy  Gear   Vitaphone 

On  Edge   Vitaphone 


Tobis  Forenfilms  Sending 

Camera  Crew  to  Caribbean 

Tobis  Forenfilms,  Inc.,  is  sponsoring  a 
camera  expedition  which  sails  from  New 
York  on  Saturday  for  the  Caribbean,  there 
to  photograph  the  man-eating  crab  and  other 
natural  phenomena. 

In  the  party  will  be  Morris  A.  Helprin, 
writer ;  Saul  Schary,  New  York  artist ;  Ed- 
ward Hyland,  cameraman.  It  is  planned  to 
charter  a  sloop  at  Martinique  for  the  jour- 
ney, expected  to  require  some  three  months. 
The  films  will  be  in  the  form  of  a  series  of 
six  one-reel  travel  subjects.  The  series  title 
will  be  "Other  Worlds  Close  By." 


Warner  Asks  Studio  Economy 

Warner  studio  heads  at  Hollywood  met 
Jack  L.  Warner,  production  chief,  on  Mon- 
day, to  hear  an  appeal  for  economy  in  stu- 
dio operation.  Warner  promised  the  studio 
workers  there  will  not  be  salary  cuts  and 
that  the  studio  will  remain  open  52  weeks 
per  year. 


Trans-Lux  Net  $277,505 

Trans-Lux  Daylight  Screen  Corporation 
reports  profit  of  $277,505  after  charges  but 
before  federal  taxes,  for  the  year  ended 
December  26,  1931.  The  figure  compares 
with  $475,606  for  the  year  1930. 


Ufa  Films  Moves  Office 

Ufa  Films,  Inc.,  will  move  its  New  York 
office  from  1540  Broadway  to  130  West  46th 
Street,  on  May  1. 


April    3  0,    19  3  2 


MOTION    PICTURE  HERALD 


73 


THE  RELEASE  CHART 


Productions  are  listed  according  to  the  names  of  distributors  in  order  that  the  exhibitor  may  have  a  short-cut  towards  such  infor- 
mation as  he  may  need,  as  well  as  information  on  pictures  that  are  coming.  Features  which  are  finished  or  are  in  work,  but  to 
which  release  dates  have  not  been  assigned,  are  listed  in  "Coming  Attractions."  Running  times  are  those  supplied  by  the  dis- 
tributors.   Where  they  vary,  the  change  is  probably  due  to  local  censorship  deletions.    Dates  are  1931,  unless  otherwise  specified. 


ALLIED  PICTURES 


Features 

Title  star 

Clearing  the  Range  Hoot  Gibson   

Si|b   113   Lew  Cody-Mary  Nolan  

real  Ruckar'so  The  Hoot  Glbson-Myrna  Kennedy  

Hwd  Hombre  .."  I!  Hoot  Glbson-L.  Basquette   Aug.  22 

Local  Bad  Man,  The  Hoot  Glbson-Sally  Blane   Jan.  16/32 

awrit  of  the  Wei?  Hoot  Gibson-Doris  Hill   Mar..  '32  

tfJnrtv  Fair       "...  Myrna  Loy-Conway  Tearle  ...Mar.. 

Wild   Horse   Hoot  Gibson-Alberta  Vaugh«  

Coming  Feature  Attractions 

A    Man's   Land  Hoot  Gibson   

Anna   Karenina   All  Star   

Midnight  Alarm   Star  

Stoker,  The   Monte  Blue   

Three  Castles   All  Star  


Running  Tim* 

Rel.  Date       Minute*  Reviewed 

 Apr.  25 

Feb.    19/32  63...  Mar.  S/SJ 


'32. 


ARTCLASS  PICTURES 


13/32 


I. 


Features  ,  _, 

Running  Time 

Tltu  Star  Rel.  Date       Minutes  Reviewed 

Border  Devils   Harry  Carey   Apr.     4/32.. ..  65. . .Apr.  9/32 

Cavalier  of  the  West  Harry  Carey  Nov.    15  75  

Convicted   Aileen  Pringle-Jameson 

Convlcte0  Thomas   Sept.     1  83  Oct.  S 

Cross  Examination   H.  B.  Warner-Sally  Blane- 

Natalie    Moorhead   72...  Feb. 

Phantom.  The   "Big  Boy"  Wllllams-Allen* 

Ray   Dee. 

Pleasure   Conway  Tearle-Carmel  Myers. Sept. 

Unmasked   Robert  Warwick   Oct. 

White  Renegade   •  ••  Oct. 

Without   Honors   Harry  Carey   Jan. 

Coming  Feature  Attractions 

Across  the  Line  Harry  Carey   

Auctioned  Off   

Bridesmaid   

Confidential   ••  •  

Double  Sixes   Harry  Carer   

Foolish  Girls   ...  ■  

Horsehoofs   Harry  Carey   

Humanity 


.70. 


66. 


2/32  66... Jan.  16/32 


Herri  cane  Rider,  The  Harry  Carey   

I  Accuse   •  .............. 

They   Never  Come  Back  Regis  Toomey- Dorothy  Sebas- 
tian   

Trusty  Trlggere   Harry  Carey   

Where  Are  Your  Children?  


BIG  4  FILM  CORPORATION 

Features 

Title  Star 

Cyclone  Kid   Buzz  Barton   

Human  Targets   Buzz  Barton   Jan. 

Mark  of  the  Spur  Bob  Custer   Feb. 

Murder  at  Dawn  Mulhall-Dunn   Feb. 

Quick  Trigger  Lee  Bob  Custer   Nov. 

Scarlet  Brand,  The  Bob  Custer   Apr. 

Tangled  Fortunes   Buzz  Barton   Mar. 


Running  Time 
Rel.  Date       Minutes  Reviewed 

Oct.    28    60  Nev.  28 

10/32  Feb.  6/32 

10/32  

22/32  60...  Mar.  12/32 

24  60  

22/32  

22/32  


Coming  Feature  Attractions 


Danee  Hall   Kisses  6  reels.. 

Blazed  Trails  6  reels.. 

Bull  Dog  Edition  

Driving  Demons   

Fighting    Gloves   , 

Gambling  Sex   

Guns  and  Saddles  6  reels. 

Highway  Riders  6  reels. 

Rip   Roaring   Brencs  6  reels. 

Rle  Grande  Raiders  6  reels. 


B.  I.  P.  AMERICA 

(See  Powers  Pictures,  Inc.) 

COLUMBIA 

Features 

Title  Star  Rel. 

Behind  the  Mask  Jack  Holt-C.  Cummlngs  Feb. 

(Reviewed  under  the  title  "The  Man  Who 

Big  Timer,  The  Ben  Lyon-C.  Cummlngs  Mar. 

Border  Law   Buck  Jones-L.  Tovar  Oct 

Branded   Buck  Jones   Sept. 

Deadline   Buck  Jones   Dee. 

Deceiver,  The   Lloyd  Hughes- Dorothy 

Sebastian- Ian  Keith   Nov. 

Fighting  Fool,  The  Tim    McCoy   Jan. 

Fighting  Marshal,  The  Tim   McCoy   Dee. 

Final  Edition,  The  Pat  O'Brien-Mae  Clarke  Feb. 

Forbidden   Barbara  Stanwyck- Adolphe 

Menjou-Ralph  Bellamy  ...Jan. 

Guilty  Generation   Leo  Carlllo  •  C.  Cummlngs  - 

Leslie  Fenton   Nov. 

High  Speed   Buck  Jones-Loretta  Say  era. . .  Apr. 

Maker  of  Men  Jack    Holt-Richard  Crom- 
well-John Wayne   Dee. 

Menace,  The   Walter    Byren-Bette  Davls- 

H.  B.  Warner  Jan. 

Men  In  Her  Life,  The  Lois  Moran-Chas.  BIcKfard. .  Dee. 


Running  Time 
Date       Minutes  Reviewed 

25/32  Feb.  6/32 

Dared) 

10/32        74... Mar.  26/23 

15  61  

1  61  Nov.  21 

3  68...  Jan.  30/32 

21  BS  Nov.  20 

20/32.....  IB... Apr.  9/32 

18  58  

20/32  66... Feb.  27/32 

15/32  83...  Jan.  16/32 

19  82  Nov.  28 

2/32  

25  67  Dee.  26 

25/32  64...  Feb.  6/3? 

10  75  Dee.  5 


Title  Star  Rel. 

One  Man  Law  Buck  Jones   Dec 

One  Way  Trail  Tim  McCoy   Oct. 

Platinum  Blonde   Young-Harlow- R.    Williams. .Oct. 

Ridin'   for  Justice  Buck  Jones   Jan. 

Secret  Witness   Wm.  Collier,  Jr.-Una  Merkel.  Dec. 

(Reviewed  under  title  "Terror  by  Night") 

Shopworn   Barbara  Stanwyck-R.  Tooraey.Mar. 

Shot  Gun  Pass  Tim  McCoy   Nov. 

South  of  the  Rio  Grande  Buck  Jones   Mar. 

Texas  Cyclone   Tim  McCoy   Feb. 

Three  Wise  Girls  Jean    Harlow  -  Mae    Clarke - 

Walter  Byron-M.  Prevost. .  Jan. 

Coming  Feature  Attractions 

Attorney  for  the  Defense  Edmund   Lowe-C.  Cummings- 

E.  Brent   

Born    to    Trouble  Buck  Jones-Lina  Basquette  

Daring   Danger   Tim  McCoy   

Destroyer.  The  

Faith   W.     Huston  -  C.  Cummings- 

K.  Johnson   

Hollywood   Speaks   Eddie  Buzzell   

Love  Affair   Dorothy    Mackalll  •  Humphrey 

Bogart   

Riding   Tornado,    The  Tim  McCoy-Shirley  Grey   

Substitute  Wife,  The  ,  

Thirteenth  Man.  The  lack  Holt   

Two    Fisted    Law  Tim    McCoy-Alice  Day  

Vanity  Street   

War   Correspondent   .Jack  Holt   

Washington   Merry   Go  Round  

Zelda  Marsh   , 


Running  Time 

Date       Minutes  Reviewed 

4  63... Feb.  20/32 

15  58  Oct.  31 

31  99  

4/32        64...  Jan.  16/32 

12  68  Oct.  17 

25/32.....  78...  Apr.  9/32 

1  59  

5/32  

24/32  

11/32  58...  Feb.  13/32 


FIRST  NATIONAL 


Features 

Title  Star  Rel. 

Alias  the  Doctor  R.  Barthelmess-M.   Marsh... Mar. 

Compromised   Ben  Lyon- Rose  Hobart   Dec. 

(Reviewed  under  th*  title  "We  Three") 

Famous  Ferguson  Case.  The.... Joan  Blonde! I   Hay 

Fireman,  Save  My  Child  Joe  E.  Brown  Feb. 

Hatchet  Man,  The  Edward  G.  Robinson  Feb. 

Her  Majesty,  Love  Marilyn  Miller-Ben  Lyon... .Dee. 

Honor  of  the  Family  Bebe  Daniels   Oct. 

It's  Tough  to  Be  Famous  Douglas  Fairbanks,  Jr.  Apr. 

Local  Boy  Makes  Good  ....Joe  E.  Brown  Nov, 

Ruling  Voice,  The  Huston-Young. Kenyon  ......Oct. 

Safe  In  Hell  Dorothy  Mackalll   ..Dee, 

Woman  from  Monte  Carlo,  The. .  Lll  Dagover-Walter  Huston..  Jan. 
Union  Depot   D.  Fairbanks,  Jr.-J.  Blondell. Jan. 


Running  Time 
Date        Minutes  Reviewed 

28/32        62. ..Mar.  12/32 

5  65  Sept.  12 

14/32  

27/32  67...  Feb.  27/32 

6/32  74...  Feb.  13/32 

15  76  Nov.  14 

17  66  Oct.  24 

2/32  79...  Apr.  16/32 

28...  68  Oct.  8 

31  76  Nov.  14 

12  75  Dec.  26 

9/32.. ...58. ..Jan.  9/32 
30/32  68  ..Dee.  26 


Coming  Feature  Attractions 


Cabin    In   the   Cotton  Richard  Barthelmess   

Dr.  X   Lionel  Atwill-Fay  Wray  

Life    Begins   Loretta    Young-Eric  Linden  

Love  Is  a  Raeket  Douglas  Fairbanks,  Jr  June  18/32.. 

New    York    Town  Joan  Blondell   

Rich  Are  Always  With  Us  Ruth   Chatterton   May  21/32.. 

Strange   Love   of   Molly   LouvainLee  Tracy-Ann  Dvorak  May  28/32.. 

Tenderfoot,  The   Joe  E.  Brown  June  11/32.. 

Tiger    Shark   Edw.   G.  Robinson   

Two  Seconds   Edward   G.   Robinson  May  28/32.. 

Week-end  Marriage   Loretta  Young-Norman  Foster.June  25/32.. 


FOX  FILMS 

Features 

Title  Star 

After  Tomorrow   Chas.  Farrell-Marlan  Nixon. 

Amateur    Daddy   Warner  Baxter- Marian  Nixon. 

Ambassador  Bill   Will  Rogers   

Business  and   Pleasure  Will  Rogers-Jetta  Gouda!  

Careless  Lady    Joan  Bennett- John  Belts  

Charlie  Chan's  Chance  Warner  Oland-L.  Watklns-M 

Nixon-Ralph  Morgan-H.  B 
Warner-A.  Klrkland  .... 

Cheaters  at  Play  Thomas  Melghan-L.  Watklns 

Cisco  Kid.  The  Baxter-Lowe-Montenegro  ... 

Dance  Team   James  Dunn-Sally  Ellers... 

Delicious   Gaynor-Farrell   

Devil's  Lottery   Elissa  Land!- Alexander  Kirk- 

land-Vic.  McLaglen   

Disorderly  Conduct   Sally   Ellers- Ralph  Bellamy- 
Spencer  Tracy   

Gay  Caballero,  The  George  O'Brien  •  Conehlta 

Montenegro   , 

Good  Sport   Linda  Watklns- John  Boles.., 

Heartbreak   c  Farrell-H.  Albright  , 

Over  the  Hill  Dunn-Ellers-Marsh-Crandall- 

Klrkwood-Lane   

Rainbow  Trail,  The  Geo.  O'Brien-Cecilia  Parkor, 

She  Wanted  a  Millionaire  J.  Bennett-S.  Tracy  , 

Silent  Witness,  The  Lionel  Atwlll-Greta  Nlssen. 

Skyline   T.    Melghan  -  H.  Albright, 

Maureen  O'Sulllvan   

Sob  Sister   J.  Dunn  -  Linda  Watklns  

Stepping  Sisters   Louise  Dresser  -  Wm.  Collier, 

Sr.-Mlnna  Gombell   

Surrender   Warner  Baxter-Leila  Hyams. 

Yellow  Tleket,  The  Elissa  Landi-L.  Barrymore  . 


Rel. 
Mar. 
Apr. 
Nov. 
Mar. 
Apr. 


Running  Time 
Date       Minutes  Reviewed 

13/32  Mar.  5/32 

10/32  

22  70  Oct.  24 

6/82.  57  Aug.  13 

3/32  67... Mar.  12/32 


Jan. 
Feb. 
Nov. 
Jan. 
Dee. 

Mar. 


Feb. 
Dee. 
Nov. 

Nev. 

Jan. 
Feb. 
Feb. 

Oet. 
Oct. 

Jan, 
Dee. 
Nov. 


24/32... 
14/32... 


17/32.. 
27  


27/32. . . . 

20/32.... 

28/32.... 

13  

8  

29  

3/32.... 
21/32.... 

7/32.... 

II  

25  

10/32.... 
6  

15  


.71... Jan.  9/32 
.57... Jan.  23/32 

.61  Oet.  10 

.85... Jan.  2/32 
106  Dee.  12 

.74...  Apr.  9/32 

.82. ..Apr.  16/32 

60...  Apr.  2/32 

■68  Nov.  14 

59  Oct.  10 

.89  Oet.  SI 

■  60  Doe.  5 

•  74...  Feb.  27/32 
.73...  Feb.  13/32 

.70  Aug.  22 

•  71  Sept  28 

.59  Dee.  12 

.69  ..Dee.  5 

■  76  Oet.  17 


Coming  Feature  Attractions 


26/32. 
10/32., 


After  the   Rain  Peggy  Shannon   June 

Almost  Married   ...Violet    Homing  -  Ralph  Bel- 

lamy-Alexander    Klrkland.  July 

Burnt  Offering   Elissa  Landi   

Down  to  Earth   Will   Rogers-Irene  Rich  

Fancy    Free   Adolphe   Meniou-Joan  Marsh- 

I.    Purcell-Minna  Gombell  

First    Year   Gaynor-Farrell   July    3 1, '32 


74 


MOTION    PICTURE  HERALD 


April    3  0,    193  2 


(THE  RELEASE  CHACT--CCNT»E ) 


Title  Star 

Killer.   The   Geo.  O'Brien-C.  Parker   June 

Man  About  Town  Warner  Baxter- Karen  Morley.  May 

Rebecca  of  Sunnybrook  Fans  Marian    Nixon   June 

Society    Girl   J.  Ounn-P.  Shannon-S.  Tracy.  May 

Trial  of  Vlvlenne  Ware.  The  J.  Bennett-D.  Cook-L.  Bond.  May 

Week    Ends   Only   Joan    Bennett-Ben    Lyon  June 

While  Paris  Sleeps  McLaglen-Helen  Mack   July 

Woman   in   Room    13.  The  Landi-Bellamy-Hamilton  ...May 

Young  America   Tracy- Kenyon-Bellamy   Apr. 


MAYFAIR  PICTURES 

Features 

Title  Star  Rel. 

Anybody's  Blonde   Dorothy  Revler-Edna  Murphy. Oct. 

Behind  Stone  Walls  Eddie  Nugent-Priscilla  Dean. Mar. 

Chinatown  After  Dark  Carmel   Myers- Rex  Lease. ..  .Oct. 

Dragnet  Patrol     Glenn  Tryon  Vera  Reynolds. .  Dee. 

Docks  of  San  Francises  Mary  Nolan-Jason   Robard. . .  Feb. 

Monster  Walks.  The  Rex  Lease- Vera  Reynolds  Feb. 

Passport  to  Paradise  lack  Mulhall-B.   Mehaffey. . .  Apr. 

Night  Beat   Jack  Mulhal-Patsy  R.  Miller. Nov. 

Sally  of  the  Subway  J.  Mulhall-D.  Revler  Jan. 

Sin's   Pay    Day  D.  Revler- Forrest  Stanley. .  .Mar. 

Sky  Spider.  The  Ulenn   Tryon-Beryl    Mercer. Oet. 

Soul  of  the  Slums  Win.  Collier.  Jr.-B.  Mehaffey.Nov. 


Running  Time 
Rel.  Date        Minutes  Reviewed 


5, '32.. 
15/32.. 
1 9.' 32.. 
22/32. 

I, '32. 
12. '32. 
24.'32.. 
8, '32. 
17/32. 


Running  Time 
Date       Minutes  Reviewed 

30  59  Nov.  14 

I5,'32  Mar.  26/32 

IS  59  Oct.  31 

15  59...  Jan.  9/32 

1/32..... 60...  Jan.  30/32 
10/32..  ...60.  ..Fob.  6/32 
1/32  

30  62  Dee.  26 

1/32.  60...  Jan.  23/32 

1/32        63...  Mar.  19/32 

1  59  

15  63  Nov.  28 


METRO-GOLDWYN-MAYER 

Title  Star  Rel. 

Are   You    Listening?  William    Haines-M.    Evans. .Mar. 

Arsene   Lupin   Lionel  and  John  Barrymore- 

Karen  Morley   Mar. 

Beast  of  the  City.  The  Walter  Huston-Jean  Harlow..  Feb. 

Sen  Hur   Ramon  Navarro- May  McAvoy.  Jan. 

(Reissue-Synchronized) 
Big  Parade   John  Gilbert   Dee. 

(Re-issue-Sound) 

But  the  Flesh  Is  Weak  Robt's  Montgomery-Gregor  ..Apr. 

Champ,  The   Wallace  Beery-Jackie  Cooper. Dec. 

Cuban  Love  Song.  The  L.  Tibbett-L.  Velez  Oct. 

Emma   Marie  Dressier   Jan. 

Flying   High   Bert  Lahr-C.  Greenwood  Nov. 

Freaks   Wallace  Ford-Leila  Hyams..Feb. 

Grand  Hotel   Garbe-John  Barrymore   

Hell   Divers   Beery-Gable   Jan. 

Lovers  Courageous   R.  Montgomery- Madge  Evans.Jan. 

Mata  Harl   Garbo-R.  Navarro   Dee. 

Passionate  Plumber   Buster  Keaton-Durante   Feb. 

Polly  of  the  Circus  Marian  Davles-C.  Gable  Feb. 

Possessed   Joan  Crawford -Clark  Gable..  Nov. 

Private  Lives   Shearer- Montgomery   Dec. 

Sin  of  Madelon  Claudet.  The  Helen  Hayes-Lewis  Stone  Oct 

(Reviewed  under  title  "The  Lullaby") 

Tarzan.  the  Ape  Man  Johnny  Welsmuller  -  Maureen 

O'Sullivan   Apr. 

West  of  Broadway  J.  Gilbert-Brendel-L.  Moran.Nov. 


Running  Time 
Date        Minutes  Reviewed 
26/32.  76...  Mar.  6/32 


5/32.. 
13/32.. 
2/32.. 

19  


..84... Jan.  16/32 
..SO...  Mar.  5/32 
.128  Dec.  12 

.125  


9/32.. 

5  

31  

2, '32.. 

14  

20/32.. 


16. '32.. 
23/32.. 

26  

6/32.. 
27/32.. 

21  

12  

24  


..82.  ..Apr.  23/32 

..86  Oct.  17 

..86  ©et.  24 

..73... Jan.  2/32 

..61  Oct.  24 

..64... Jan.  23/32 
.115...  Apr.  16/32 

.113  Dee.  26 

..77...  Feb.  27/32 
..91... Jan.  9/32 
..74...  Mar.  19/32 
..70. ..Mar.  26/32 

..76  Oct.  31 

..85  Dee.  26 

.  74  Oct.  3 


2/32....  1 01...  Feb.  20/32 
28    66  Aug.  22 


Wet  Parade   Walter  Huston- Dorothy  Jordan 

Noil  Hamilton   Apr.  16/32.. 

Coming  Feature  Attractions 

As  You  Desire  Me  Garbo  •  Von  Stroheim  •  M. 

Douglas   May  21/32.. 

China   Seas   June  18/32.. 

Downstairs   John  Gilbert   

Footlights   Buster  Keatoa   

Good  Time  Girl  

Huddle   Ramon  Novarro-M.  Evans  Apr.  23/32.. 

Letty  Lynton   loan  Crawford-Montgomery. . .Apr.  30/32.. 

Limpy   Makes   Good  Jackie  Cooper-"Chic"  Sale. .Apr.  16/32.. 

New  Morals  for  Old  Robert  Young   May  28/32.. 

Night  Court,  The  W.  Huston  -  P.  Holmes  - 

A.  Page   May 

Prosperity   Dressier-Moran   June 

Red  Headed  Woman  June 

Sky  Scraper   .  M.  Evans   

Strange  Interlude   Shearer-Gable   May  14/32.. 

Three    Blondes   Marian    Davies   June  25/32. 


7/32. 
4/32. 
11/32. 


MONOGRAM  PICTURES  CORPORATION 


Features 


Title  Star  Rel.  Date 

County  Fair   Ralph    Ince-Hobart   BosworthApr.  1/32. 


Running  Time 

Minutes  Reviewed 


Forgotten  Women   M.  Shilling-Rex   Bell  Dec. 

Galloping  Thru   Tom  Tyler   Dee. 

Ghost  City    Cody-Shuford   Dec. 

In  Line  fo  Duty  Sue  Carol-Noah   Beery  Oct. 

Land  of  Wanted  Men  Bill  Cody   Oct. 

Law  of  the  Sea  All   Star   Dec. 

Man  from  New  Mexleo  Tom   Tvler   Apr. 

Midnight  Patrol   Regis   toomey-Mary   Nolan. .Apr. 

Oklahoma  Jim   Bill  Cody   Oct. 

Police  Court   Leon  Janney-H.  B.  Walthall .  Feb. 

Single   Handed  Sanders  Tom  Tyler   Feb. 

Texas  Pioneers   Bill  Cody-Andy  Shuford  Feb. 

Two-Flsted   Justice   Tom   Tyler   Oct. 


.71  . 
.67. 

5  58. 

20  60... Apr.  9/32 

1  54  Oet.  10 

30  62  

15  61  

1/32....  60  

10/32  60...  Apr.  9/32 

10  60... Jan. 

15/32  65...  Mar. 

1/32  59  

15/32   58  

20  S3...  Feb. 


.Doe.  12 


23/32 
5/32 


6/32 


Coming  Features 


Arm  of  the  Law  Rex   Bell.    Llna   Basquette. .  Apr.  20*32  7  reels. 

Fatal    Alarm   Johnny    Mack    Brown  May  30/32          7  reels. 

Law  of  the   North  Bill    Cody-Andy    Shuford  May 

Mason   of   the   Mounted  Bill  Cody-Nancy  Drexel  May 


30/32          6  reels. 

15/32          6  reels 


PARAMOUNT  PUBLIX 

Features 

Title  Star 

Beloved  Bachelor   Paul    Lukas-D.  Jordan.. 

Broken  Lullaby   L.  Barrymore- N.  Carroll 

P.  Holmes   

(Reviewed  nnder  the  title  "The  Man  I  Killed") 

Broken  Wing,  The  Lupe   Velez-Melvyn   Douglas. Mar. 

Cheat.  The   T.  Bankhead   Nov. 

Dancers  In  the  Dark  Miriam  Hopkins-Jack  Oakle.Mar. 

Dr.  Jekyll  and  Mr.  Hyde  Frederic  March-M.  Hopkins. .  Jan. 

False  Madonna.  The  Kay  Francis- Wm.   Boyd  Dee. 

Girls  About  Town  Kay  Francls-L.  Tashman  Oet. 

His  Woman  G.  Cooper-C.  Colbert   Nov. 

Husband's  Holiday   Clive  Brook-V.  Osborne  Dee. 

Ladies  of  the  Big  House  Sylvia  Sidney-Wynne  Gibson.  Dee. 

Miracle  Man.  The  S.  Sidney-C.    Morris  Apr. 


Running  Time 

Minutes  Reviewed 


Ret.  Date 
Oct.  24.. 


Feb.    26/32  94...  Jan.  16/32 


25/32., 
28.  .. 
11/32. 

2/32. 

5.... 
31.  . 
21/32. 
19.... 
26..  .. 

1/32.. 


..74.. 

.70.. 
...74.. 

..98.. 
...68.. 
...80.. 

..79. 
...68. 
...77. 

..87.. 


.Apr.  2/32 
....Dee.  If) 
.Mar.  26/32 

 Dee.  28 

...Nov.  28 
...Oct.  17 
....Dee.  12 
.Jan.  2/32 
 Dee.  19 


Title  Star  Rel. 

Misleading   Lady,  The   Claudetto  Colbert- Stuart  Er- 

win-Edmund  Lowe   Apr. 

No  One  Man   Carole  Lombard- Rlcardo  Cor 

tez-Paul   Lukas   Jan. 

Once  a  Lady  Ruth  Chatterton   Nov. 

One  Hour  with  You  Maurice  Chevalier- Jeanette 

MacDonald-Genevleve  Tobln.  Mar. 

Rich  Man's  Folly  G.  Bancroft- Frances  Deo  Nov. 

Shanghai  Express   Marlene  Dletrlch-C.  Brook...  Feb. 

Sky  Bride   Rich'd  Arlen- J.Oakie- Robert 

Coogan- Virginia  Bruce    ...  Apr. 

Sooky   Jackie   Cooper- Robt.  Coogan- 

J.  Searl   Dee. 

Strangers  In  Love  Frederic  March-Kay  Franels.Mar. 

This  Is  the  Night  Lily  Damlta-Chas.  Ruggfes. .  Apr. 

This  Reckless  Age  Buddy  Rogers-Peggy  Shannon. Jan. 

Tomorrow  and  Tomorrow...,  Ruth  Chatterton- Paul  Lukas.  Feb. 

Touchdown   R.  Arlen-C.  Starrett-J.  Oakle.Nov. 

Two  Kinds  of  Women  P.  Holmes-M.  Hopkins  Jan. 

Wayward   Nancy  Carroll-Richard  Arlen.  Feb. 

Wiser  Sex,  The  C.  Colbert- Wm.  Boyd  Mar. 

Working  Girls   Paul  Lukas-Judlth  Wood- 
Buddy  Rogers   Dee. 


Date 


Running  Time 

Minutes  Reviewed 


15/32  74...  Apr.  16/32 


30/32.. 
7  


.73... Jan.  30/32 
.80  Oct.  17 


25/32. 

14  

12/32.. 


.80...  Apr.  2/32 

.80  Dee.  5 

.84... Feb.  27/32 


29/32   78. 


26  

4/32.. 

8/32.. 

9/32.. 

5/32.. 

14  

16/32.. 
19/32.. 
18/32.. 


Coming  Features 


Challenger,    The    (Tent.)  Geo.  Bancroft- R.  Scott   July 

Devil  and  the  Deep,  The  T  Bankhead-G.  Cooper  ......July 

Come  On,  Marines  (Tent.)  Chester  Morris- Rich'd  Arlen.  June 

Horse   Feathers   Four   Marx  Bros  

Lives  of  a  Bengal  Lancer,  The... Clive  Brook-Phillips  Holmes  

Love  Me  Tonight  Maurice   Chevalier- Jeanette 

MacDonald 


12. 


29/32. 
22/32. 
10/32.. 


.80  Dee.  12 

.70...  Feb.  20/32 
.82... Apr.  23/32 
.76... Jan.  16/32 
.80... Feb.  6/32 

.77  Oct.  31 

.73... Jan.  23/32 
.74... Feb.  20/32 
.74...  Mar.  19/32 

.77  


20/32.. 

17/32.. 
20/32.. 

24/32.. 
27/32.. 


Merrily  We  Go  To  Holl  S.    Sidney- Fredrlc    March... May 

Merton  of  the  Talkies  (Tent) ...  Stuart  Erwin   une 

Reserved   for    Ladies...,  Leslie    Howard   Hay 

Search    For    Love    (Tent.)  Miriam  Hopkins-Paul  Lukas- 

Chas.   Ruggles   une 

Sinners  In  the  Sun  Carole  Lombard-C.  Morris... May 

Sporting   Widow   Alison  Skipworth   

Strange  Case  of  Clara  Dean  Wynne  Gibson-Pat  O'Brien..  May  6/32. 

Ten  Commandments.  The  (Tent.) .Special   Cast   July  1/32.. 

Thunder  Below   T.  Bankhead-C.  Blckford-P. 

Lukas   May  13/32. 

Woman    of    Flame,    The  C.  Colbert-C.   Brook  July  22/32. 

World  and  the  Flesh.  Tht  G.  Bancroft-M.  Hopkins  Apr.  22/32. 


PEERLESS  PRODUCTIONS,  INC. 


Features 


Title  Star 

Lovebound   N.  Moorhead-J.  Mulhall-Roy 

D'Arey   Mar. 

Reckoning,    The   Jas  Murray-Sally  Blane  Feb. 

Sea  Ghost,  The  L.  La  Planto-Alan  Hale  Nov. 

Sporting  Chance.  The  Wm.   Collier,  Jr.-Claudla 

Dell-James    Hall    Nov. 


POWERS  PICTURES,  INC. 
(Formerly  B.  I.  P.  America) 


Rol.  Date 


Running  Time 

Minutes  Reviewed 


1/32  61  

15/32  63...  Apr.  9/32 

1  64  Doe.  I 

21  69  Nov.  7 


Title 


Star 


Running  Time 
Rel.  Date       Minutes  Reviewed 
15/32  65...  Jan.  30/32 


15/32  70...  Jan.  16/32 

1/32  68  


Bridegroom  for  Two  Gene  Gerrard  Jan. 

Carmen   Marguerite  Namara-Tom 

Burke   May 

Fascination   Madeleine  Carroll   Apr. 

Gables  Mystery,  The   Lester  Matthews-Anna  Grey..  Feb.    15/32  72.. 

My  Wife's  Family   Gene  Gerrard   Apr.    15/32.  Mar.  26,32 

Out  of   the   Blue  Gene    Gerrard   June  ' 

Shadow  Between,  The  Godfrey  Tearle- Kathleen  May 

0' Regan 

Skin    Game.    The  Edmund   Gwenn-Phyllis  Kon- 

stam   June 


15/32. 
1/32... 


.60. 

.58  Sept.  It 


1/32. 


,  60 


Trapped  In  a  Submarine  John  Batten-Sydney  Seaward. Jan.    15/32.  45... Feb.  6/32 


RKO  PATHE 

Features 

Title  Star  Rel.  Date 

Big  Shot,  The  Eddie  Qulllan   Dee.  18. 

Carnival   Boat   Bill   Boyd   Mar.  19/ 

Freighters  of   Destiny  Tom  Keene   Oet.  30. 

Lady  with  a  Past  C.  Bennett-B.  Lyon   Feb.  19,' 

Panama  Flo   Helen  Twelvetrees   Jan.  29. 

Partners   Tom  Keene   Jan.  6,' 

Prestige   Ann  Harding   Jan.  22, 

Saddle  Buster,  The  Tom  Keene   Mar.  19, 

Suicide  Fleet.  Tno  Boyd-Armstrong-Gleason   Nov.  20. 

Tip  Off.  "The  E.  Qulllan-R.  Armstrong  .Oct.  16. 

Young   Bride   Helen  Twelvetrees   Apr.  8. 

(Reviewed  under  the  title  "Love  Starved") 


Running  Time 

M  inutes  Revleweo 

 68  Dee.  12 

..62... Mar.  26/32 

..60  Oet.  31 

..80...  Feb.  13/32 
..74... Jan.  23/32 
..IS...  Mar.  12/32 
..71... Jan.  16/32 

..60  

..87  Dee.  5 

 75  Oet.  31 

32  76...  Apr.  23/32 


32.. 

st! 

32.. 
32.. 
'32.. 
•32.. 


Coming  Features 


Ghost  Valley   Tom   Keene-Myrna   Kennedy. May    13/32   54. 

Just  a  Woman  Ann  Harding  

Sunrise  Trail   Tom   Keene-Rochelle  Hudson  

Truth  About  Hollywood  Constance  Bennett   

Westward  Passage   Ann  Harding   May  13/32  


RKO  RADIO  PICTURES 


Features 

Title  Star 
Are  These  Our  Children?  Eric  Llnden-Roehelle  Hudson. 

Arlene  Judge   

Consolation  Marriage   Irene  Dunne-Pat  O'Brien  

Girl  Crazy   E.  Qulllan- D.  Lee- Wheeler  - 

Woolsey   

Girl  of  the  Rio,  The  Dolores  Del  Rio-Leo  Carlllo. 

Ladies  of  the  Jury  Edna  May  Oliver  

Lady  Refuses,  The  Betty  Compson-John  Darrow. 

Lost  Squadron   Richard  Dlx-Mary  Astor  

Men  of  Chance  Mary  Astor-Rlcardo  Cortez.. 

Office   Girl   Renate  Muller-J.  Hulbert  .. 

Peach   0'    Reno  Woolsey-Wheeler   

Secret  Service   Dlx-Shlrley  Grey   

Svmphonv  of  Six  Million  Irene  Dunne-Ricardo  Cortez. 

Way  Back  Home  Phillips  "Seth  Parker"  Lord 

(Reviewed  under  the  title  "Other  People's  Business") 
Woman  Commands.  A  Pola  Negri   


Running  Time 
Rel.  Date        Minutes  Reviewed 


Nov.  14  

Nov.  7  


Mar. 

Jan. 

Feb. 

Mar. 

Mar. 

Jan. 
.Apr. 

Dec. 

Nov. 
.  Apr. 
.Nov. 

Jan. 


25/32.. 
15/32.. 

5/32.. 

6  

12/32.. 

8/32.. 

8/32.. 

25  

14  

29/32.. 
13  

1/32.. 


.83  Oet  17 

.81  Sept.  5 

.75...  Apr.  2/32 
.69... Jan.  16/32 

.64  Dee.  19 

.67  Dee.  19 

.79...  Mar.  5/32 

.63  Nov.  14 

.83  

.70  Nov.  14 

.68  Oct  10 

.94...  Apr.  2/32 
.81  Oet.  3 

.84... Jan.  2/32 


April    3  0,    193  2 


MOTION    PICTURE  HERALD 


7E 


THE  RELEASE  CHART—CONT'D > 


Title  Star 

Coming  Feature  Attractions 


Rel.  Date 


Running  Time 

M  Inutes  Reviewed 


Bird  of  Paradise  D.  Del  Rio-Joel  MeCrea  

Eighth  Wonder,  The  Joel  McCrea-Wray   

Hell  Bent  For  Election  Edma   May  Oliver.....  

Hold  'Em  Jail  Edna  May  Oliver- Wheoler-  . 

wooisey-Roscoe  Ates    Coming  Feature  Attractions 

It  My  Face  Red  Helen  Twelvetrees-Ricardo 

Cortez-Robt.  Armstrong   

Law   Rides   Tom  Keene   

Roadhouse  Murder.  The  Eric  Linden-Dorothy  Jordan.  May     6, '32  

Roar  of  the  Dragon  Richard   Dlx-Gwlli  Andre  

State's  Attorney   John  Barrymoro-H.  Twelve- 

trees-Mary  Duncan   May  20/32  


Running  Time 

Title  Star  Rel.  Date        Mlnutet  Reviewed 

Sunset  Trail   Ken  Maynard   Jan.     3. '32  82... Jan.  30/32 

Texas  Gun-Fighter   Ken  Maynard   Feb.     7/32        63. ..Feb.  20/32 

Whlstlin'   Dan   Ken  Maynard   Mar.   20/32.  64... Mar.  26/32 

X  Marks  the  Spot  Lew  Cody-Sally  Blane  Nov.    29  72  Dee.  12 


King  of  the  Range  Ken  Maynard   

Last  Mile,  The  

Luxury  Girls   

Racetrack   Leo  Carrillo   

Silent  Thunder   

Strangers  of  the  Evening  Zasu    Pitts-Lucien  Littlefleld 


SONO  ART-WORLD  WIDE 


UNITED  ARTISTS 


Features 

Title  Star  Rel.  Date 

Cannonball  Express,  The  Tom  Moore-Rex  Lease-Lucille 

Browne   Feb. 

Devil  en  Deck  Reed  Howes-Molly  0' Day....  Jan. 

Law  of  the  West  Bob  Steele  .................Mar, 

Mounted  Fury   J.  Bowers- Blanche  Mehaffey.  Dee. 

Neck  and  Neck  Glenn  Tryon-Vera  Reynolds. .  Nov. 

Riders  of  the  Desert  Bob    Steele  Apr. 

South  of  Sante  Fe  Bob  Steele   Jan. 

U.  S.  C- Notre  Dame  Football  Game   Jan. 


Coming  Feature  Attractions 

Man  From  Hell's  Edges  Bob  Steele 

leoop   


Running  Time 

Minutes  Reviewed 


7/32  63...  Mar.  19/32 

1/32.....  62  

20/32....  58.^.  Mar.  26/32 

1  65...  Jan.  9/32 

4  63  Nov.  7 

24/32.....  59  

8/32  61  

17/32         50...  Jan.  30/32 


STATE  RIGHTS 


Features 

Title  Star  Dlst'r  Rel. 

Aren't   We   All  Gertrude    Lawrence. .  Para. -British  

Blonde  Captive,  The  Capital   Film*  .Feb. 

Blue  Danube   Joseph  Schlldkraut.. . W.   &   F.  Files 

Service   

Cain   Thorny  Bourdelle  ...Principal  Dis- 
tributing Corp. Jan. 

Cossacks  of  the  Don  Emma   Cessarskasra. .  Amkino   ..Mar. 

Crooked   Lady,   The  Austin   Trevor   MGM-British   

Drifter,  The   Wm.  Farnum-Noah 

Beery   Capital  Films...  Feb. 

East  of  Shanghai  Henry    Kendall  B.I. P.  America  

Discarded  Lovers   N.  Moorehead   Tower  Prod't'ae. Jan. 

Ebb  Tide   Joan  Barry   Para.-Brltlsh   

Emll  and  the  Detectives  Fritz  Rasp   Ufa   Dee. 

Explorers  of  the  World  Raspln  Prod'fat  

Feel's  Advice,  A  Frank  Fay   Frank  Fay   

Frail  Women   Mary  Newcomb   Radio-British   

Gentleman  of  Paris,  A  Arthur  Wontner   Gaumont   

Hell's  House   J.  Durkin-Pat O'Brien 

Bette  Davis   B.   F.  Zeldman.  Feb. 

Heroes  All   Imperial   Film*.. Nov. 

Hie  Grounds  for  Divorce  Lien  Deyers   Ufa   Feb. 

In  A  Monastery   Garden  John  Stuart   Xssoclated  Prod 

&    Distr.  of 
America   

Keepers   of   Youth  Garry   Marsh   B.I. P.  America  

Killing  to  Live  Amkino   

Law  of  the  Tong  Phyllis    Barrlnoton.  .Willis  Kent   Dee. 

Life   Goes   On  Hugh    Wakefield ....  Para. -British   , 

Man  of  Mayfalr  Jack  Buchanan   Paramount- Brit- 
ish   

Missing  Rembrandt  The  Arthur    Wontner  Twickenham 

Films   

Money  for  Nothing  Seymour  Hicks   British  Infa't'l  

Private  Scandal,  A  Marian  Nixon-Lloyd 

Hughes   Headline  Pie  

Probation   John    Darrow  -  Sally 

Blane   Chesterfield  ...Apr. 

Puss  In  Boots  Jailor  Addarlo   Picture   Classics.  Mar, 

Riders  of  Golden  Gulch  Buffalo  Bill.  Jr  West  Coast 

Studios   

Road  to  Life  Mikhail  Zharov   Amkino   

Ronny   Kathe     von  Nagy- 

Willy    FritschUfa   Apr. 

8ervlee  for  Ladles  Leslie  Howard   Paramount 

British   

Seng  Is  Over,  The  Dane  Hald   Asso.    Cinemas.  .Apr. 

South  Sea  Adventures  Principal  Distr. 

Corp  ........Mar. 

Splinters  in  the  Navy  Sydney  Howard   Gaumont- W  &  F . . . . 

Btamboul   Warwick  Ward   Paramount- Brit- 
ish   

Strictly    Business  Betty  Amann   B.I.P  

Sunshine  Susie   Renate  Muller   Gainsborough  

Tempest,  The    Emll   Jannlngs   Ufa   Mar. 

Theft  of  the  Mona  Lisa  Willy   Forst   Tobis   Mar. 

Thirty  Days   M.  O'Sulllvan-Betty 

Compson   Patrician  Pie  

Two  Souls   Gustav  Froelleh   Capital   Films... Dee. 

Two  White  Arms  Adophe    Menjou  ...MGM-British   

Unfortunate  Bride,  The  Maurice  Schwartz- 

Llla  Lee   Judea  Film,  Ine  

Waltz  by  Strauss,  A  Hans  Junkerman  ...Capital  Films  .Feb. 

Women  Men  Marry  Harlan-Blane   Headline  Pie  

Women  Who  Play  Mary  Newcomb-Be- 

nita    Hume  Para. -British   


Running  Time 
Date  Minutes  Reviewed 

 79...  Apr.  9/32 

28/32. 58.... Mar.  5/32 

 72. ..Feb.  6/32 


15/32.  78... Feb.  20/32 
18/32. 81. ..Mar.  26/32 
 77...  Apr.  9/32 


26/32 
9/32 
30/32 
12/32 
9/32 


10/32. 71. ..Mar. 
 72. ..Apr. 

20/32. 59... Jan. 
 74...  Mar. 

18.... 75... Jan. 

 82  Dee.  19 

 Feb.  20/32 

 7 1... Feb.  6/32 

 78...  Jan.    16, '32 


1 0/32. 75...  Feb.  20/32 

II. ...58  Dee.  5 

19/32. 79...  Feb.  27/32 


 80...  Apr.  9/32 

 70... Mar.  26/32 

 Dee.  19 

15. ...56. ..Jan.  9/32 
 78...  Apr.  23/32 


.Jan.  9/32 


...84.. 
...73.. 


.72. 


Mar. 
Feb. 


19/32 
13/32 


1/32. 70. ..Apr. 
27/32.38...  Mar. 


.Nov.  14 


23/32 
12/32 


.52. 


23/32 
6/32 


1 3/32. 82...  Apr.  23/32 


Jan. 
.Feb. 


 90... Feb. 

1 1/32. 90...  Mar. 


6/32 
12/32 


31/32.50. 
 77. 


.Apr.  9/32 
....Nov.  21 


 75  Nov.  7 

 37... Mar.  19/32 

 88... Jan.  9/32 

15/32.  105.. Mar.  26/32 
27/32. 92...  Apr.  9/32 

 Nov.  14 

22... 100...  Feb.  6/32 
 80... Mar.  26/32 


10/32. 89...  Mar.  5/32 
 69  Mar.  1 


.79...  Apr.  16/32 


TIFFANY 

Features 


Title  Star 

Arizona  Terror   Ken  Maynard   

Branded  Men   Ken  Maynard   Nov. 

Hetel  Continental   Peggy  Shannon-Theodore  Von 

Eltz   Mar. 

Leftover  Ladles   Claudia  Dell-M.  Rambean. . .  Oct 

Lena  Rivers   Charlotte  Henry-M.  Galloway.. Mar. 

Morals  for  Women  Bessie  Love-Conway  Tearle. .  Sept. 

Murder  at  Mldnlte  Alice  White-Hale  Hamilton. .Sept.  6.. 

Near  the  Trail's  End  Bob  Steele   Sept.  20.. 

Nevada  Bnekaree   Bob  Steele   Sept  27.. 

Peeatello  Kid   Ken  Maynard   Dee.  «.. 


Running  Time 
Rel.  Date        Minutes  Reviewed 

Sept.   13  64  Oct.  17 

8  70  Dee.  19 


Range  Law 


...Ken  Maynard 


7/32.....  71. ..Feb.  8/32 

18  69  Oct.  3 

28/32   67  

6  66  Nov.  21 

..64  Oct.  10 

..55  

..64  Dee.  12 

..SI. ..Jan.  9/32 


Features 

Title  Star 
Around    the    World    In  Eighty 

Minutes   Douglas  Fairbanks   

Arrowsmith   Ronald  Colman   

Cock  of  the  Air  Blllle  Dove-Chester  Morris. 

Corsair   -  Chester  Morris   , 

Greeks  Had  a  Name  for  Them. .  Ina  Claire-M.  Evans- Blondell 

Palmy  Days   Eddie  Cantor   

Scarf  ace   Paul  Muni  

Sky  Devils   All  Star   

Struggle,  The   Zlta  Johann-Hal  Skelly.... 

Tonight  or  Never  Gloria  Swanson   


Running  Time 
Rel.  Date       Mlnutet  Reviewed 

Dee.    12  80  Nov.  7 

Feb.    27/32....  1 10  Nov.  21 

Jan.    23/32        80...  Jan.  30/32 

Dee.    19  75  Nov.  28 

Feb.    13/32  80  Nov.  28 

Oet     3  80  Sept  6 

Mar.   26/32  Mar.  12/32 

Mar.    12/32  89...  Jan.    12, '32 

Feb.     6/32.....  77  

Dec.   28    82  Nov.  14 


Coming  Feature  Attractions 

Ballyhoo   Eddie  Cantor   

Brothers  Karamazov   Ronald  Coiman   

Congress    Dances   Lilian  Harvey   

Cynara   Ronald  Colman   

Happy  Ending   Mary  Pickford   

Kid  From  Spain,  The  Eddie  Cantor   

Movie  Crazy   Harold  Lloyd-C.  Cummings. 


UNIVERSAL 

Features 

Title  Star  Rel. 

Cohens  &  Kellys  In  Hollywood. . G.  Sldney-C.  Murray  Mar 

Destry  Rides  Again  „...Tom  Mix   Apr. 

Frankenstein   Colin  Clive-Mae  Clarke  Nov. 

Heaven  on   Earth  Lew  Ayres-Anita  Louise  Dee. 

House  Divided,  A  W.  Huston-H.  Chandler  Dee. 

Impatient  Maiden   Lew  Ayres-Mae  Clarke  Mar. 

Last  Ride   D.   Revier-Frank  Mayo  Dee. 

Law  and  Order  Walter  Huston-Lois  Wilson. .Feb. 

Michael  and   Mary  Edna  Best-Herbert  Marshall.  Jan. 

Murders  In  the  Rue  Morgue  Bela  Lugosi-Sldney  Fox  Feb. 

Nice  Women   Sidney   Fox-Frances  Dee. ...Nov. 

Racing  Youth   Slim  Summervilte-Louise 

Fazenda    Feb. 

Reckless  Living   Mae  Clarke-Norman  Foster..  Oet. 

(Reviewed  under  title  "Twenty  Grand") 

Scandal    For    Sale  Chas.   Blckford-Rose  Hobart.Apr. 

Spirit  of  Notre  Dame  Lew  Ayres   Oet. 

Steady  Company   Norman  Foster-June  Clyde... Mar. 

Strictly   Dishonorable   Paul  Lukas-Sldney  Fox  Deo. 

Unexpected  Father.  The  Slim  Summerville-Zazu  Pitts.  Jan. 

Coming  Feature  Attractions 

Adventure  Lady   Rose  Hobart   

Back  Street   Irene  Dune-John  Boles  

Brown  of  Culver  Tom  Brown   , 

Doomed  Battalion,  The  Tala-Birell- Victor  Vareoal  

Fate 


Running  Time 
Date       Minutes  Reviewed 

28/32          75... Mar.  It/81 

17/32  

21  71  Nov.  14 

12  78  Oet  3 

5  70  Nov.  21 

I.  32. . . .  .50. . .  Feb.  6/32 

28  53  

7/32  73...  Mgr.  12/32 

31/32,.. ..78  Nov.  21 

21/32  6 1... Feb.  20/32 

28  67... Feb.  27/32 


14/32  63... 

20  68... 


..Dee.  12 
..Sept.  12 


17/32  75...  Apr.  16/32 

!!•.«.•••  a 

IJ.32  .....Jan.  30/32 

26...  91  Nov.  7 

3/32  62...  Apr.  16/32 


Information  Kid   M.  O'Sullivan   

Night  World   Lew  Ayres-Mae  Clarke  May     5/32. .7.7.". 

Old  Dark  House  Boris  Karloff-L.  Bond  

Radio  Patrol   Rob't  Armstrong-Juno  Clyde- 

Lila    Lee   May  19/32  

Rider  of  Death  Valley   Tom  Mix-Lois  Wilson  May    12/32.  . 

Stowaway   Fay  Wray-Leon  Waycoff  Apr.    11/32  50... 'Mar."  19/32 


WARNER  BROTHERS 


Features 


Title 

Beauty  and  the  Boss  

Blonde  Crazy   , 

(Reviewed  under  title 

Crowd  Roars   

Expensive  Women   

Expert,  The   

Heart  of  New  York,  The  

H  igh  Pressure   , 

Mad  Genius,  The  

Manhattan  Parade   , 

Man  Wanted   

Man  Who  Played  God  

Mouthpleee,  The   , 

Play  Girl  

Road  to  Singapore,  The  , 

Taxll   

Under  Eighteen   


Star  Rel.  Date 

M.  Marsh-W.  William  Apr. 

James  Cagney-J.  Blondell...  Nov 
Larceny  Lane") 

Cagney- Blondell   Apr. 

Dolores  Costello   Oct. 

Charles  "Chic"  Sale  Mar. 

Smith  &  Dale  Mar. 

Wm.  Powell-Evelyn  Brent...  Jan. 
John  Barrymore-M.  Marsh...  Nov. 
W.  Lightner-Butt  or  worth  ...Jan. 

Kay  Francis   Apr. 

George  Arllss   Feb. 

Sidney  Fox-Warren  William..  May 
Loretta  Young- Norman  Fester. 

Llghtner   Mar. 

Wm.  Powell-M.  Marsh- 

Kenyon   Oct. 

Jas.  Cagney- Loretta  Young...  Jan. 
Marian  Marsh-Warren 

William   Jan. 


Running  Time 

Minutes  Reviewed 

,f. '32  66...  Feb.  27/32 

■4  75  Aug.  22 


16/32.. 

24  

5/32.. 
26/32.. 
30/32.. 

7  

16/32.. 
23/32.. 
20/32.. 
7/32.. 

12/32.. 

10  

23,"32.. 


2/32.. 


.84... Apr.  2/32 

.63  Nov.  21 

.69...  Mar.  5/32 
.74...  Mar.  12/32 
.74... Jan.  9/32 

-81  Oet.  31 

77... Jan.  2/32 
.63... Mar.  26/32 
.83. ..Feb.  13/32 
...j.. Mar.  26/32 

■■^m    <¥' r  - 

-•I... Feb.  27/32 

■  70  Aug.  I 

■  68... Jan.  16/32 

.81. ..Jan.  2/32 


Coming  Feature  Attractions 


Oct    II  63  Nov.  14 


Blessed   Event    Lee  Tracy   

Competition   Chic  Sale-Ann  Dvorak 

D.  Manners   

Dark  Horse.  The  Warren  Wllliam-Bette  Davls.June 

I'm  A  Fugitive  from  a  Georgia 

Chain  Gang   All  Star   

Jewel   Robbery,  The  Wm.  Powell- Kay  Francis   

Miss  Pinkerten   Joan  Blondell   

Mud  Lark,  The  B.  Stanwyck-Geo.  Brent 

So  Big   Barbara  Stanwyck   

S.    S.    Atlantic   Kay  Francis   

Street  of  Women   Kay  Francis   

Successful  Calamity,  A  George  Arllss   

Winner  Take  All   James  Cagney-M. 


18/32.. 


.Apr.    30/32..... 82...  Mar.  19/32 


.  June 


4/32. 


Nixon  July  2/32. 


76 


MOTION    PICTURE  HERALD 


April    3  0,    19  3  2 


(THE  RELEASE  CHACT--CCNT*E ) 


SHCET  EILMS 

[All  dates  are  1931  unless  otherwise 
stated] 

COLUMBIA 


Title 


Rel. 


CUBIOSITIES 

C  230   Jan. 

C  231   Feb. 

C  232   Feb. 

EDDIE  BUZZELL 
SPECIALTIES 

Blood   Pressure   Oct. 

Gall  of  the  North  Feb. 

Chris  Crossed   Aug. 

Love,  Honor  and  He  Pay*. Jan. 

Red  Han  Tell   No  Tales.. Sept. 

She  Served  Him  Right...  Dee. 

Soldiers   of   Misfortune  Oct. 

Wolf  In  Cheap  Clothing  

KRAZY  KAT  KARTOONS 

Bars  and  Stripes  Oct. 

Birth   of   Jazz  Apr. 

Champ,  The   

Hash  House  Blues  Nov. 

Hiccoups   

Hollywood   Goes   Krazy  Feb. 

Love  Krazy   Jan. 

Piano  Mover   Ian. 

Restless  Sax,  The   Dee. 

Ritzy  Hotel   

Soldier  Old   Man  Apr. 

Weenie  Roast,  The  Sept. 

What  a  Knight  Mar. 

MEDBURY  SERIES 

Laughing   with  Medbury 
in  Abyssinia   Mar. 

Laughing   with  Medbury 
In  Africa   Dee. 

Laughing   with  Medbury 
In  Death  Valley  Oct. 

Laughing  with  Medbury 

In  Mandalay   

Laughing    with  Medbury 
in  Turkey   Sept. 

Laughing    with  Medbury 

In  Voodoo  Land   Jan. 

MICKEY  MOUSE 

Barnyard  Broadcast   Oct. 

Barnyard  Olympics   

Beach  Party,  The  Nov. 

Delivery  Boy   June 

Duck  Hunt   Jan. 

Flshln'  Around  Sept. 

Grocery  Boy,  The  Feb. 

Mad    Dog,   The  Mar. 

Mickey  Cuts  Up  Dee. 

Mickey's  Orphans   Dec. 

MON  KEYSH I NES 

Dangerous  Dapper  Dan.... Dee. 

Jazzbe  Singer   Nov. 

Monkeydoodles   Oct. 

Sez  You   Jan. 

RAMBLING  REPORTER 

Vale  of  Kashmer,  The  Aug. 

SCRAPPY  CARTOONS 

Dog   Snatcher,   The  Oct. 

Chinatown    Mystery   Ian. 

Pet  Shop,  The   

Railroad  Wretch   

Scrappy  Minds  the  Baby. .Nov. 

Stepping  Stones   

Showing  Off   Nov. 

Sunday  Clothes   Sept. 

Treasure   Hunt,   The   Feb. 

SILLY  SYMPHONIES 

Bird    Store,    The  Jan. 

Busy  Beavers.  The  

Fox  Hunt.  The  Nov. 

In  the  Clock  Store  Sept. 

Spider  and  the   Fly  Oct. 

Ugly  Duckling,  The  Dec. 


EDUCATIONAL 

Title  Rel. 

ANDY    CYLDE  COMEDIES 

Boudoir  Butler,   The  May 

Half  Holiday   Dec. 

Heavens!    My   Husbandl. . .  Mar. 

Shopping   With  Wlfle  Feb. 

Speed  In  the  Gay  Nineties. Apr. 

Taxi   Troubles   Oet. 

Clyde 

BILL  CUNNINGHAM'S 
SPORTS  REVIEWS 

Canine  Capers   Nov. 

He-Man  Hockey   Dee. 

Inside  Baseball   Oct. 

Slides  and  Glides  Feb. 

Speedway   Jan. 

BURNS.   WM.  J., 
DETECTIVE  MYSTERIES 

Anthony  Case,  The  Aug. 

Foiled   July 

Starbrlte  Diamond.  The... June 
CAMEO  COMEDIES 

Anybody's  Goat   Jan. 

Bridge  Wives   Feb. 

Idle  Roomers   Nov. 

Mother's  Holiday   Mar. 

One  Quiet  Night  Oct. 

Smart  Work   Dec. 

That's  My  Meat  ...Oct 

CANNIBALS  OF  THE  DEEP 
Playground   of   the  Mam- 
mals  Jan. 

Wrestling  Swordflsh   Nov. 

HODGE-PODGE 

All  Around  the  Town  Feb. 

Prowlers,   The   . . ._.  May 

Veldt,  The  Dec. 

Wonder   Trail,   The  Oct. 

IDEAL  COMEDIES 

Hollywood  Lights   May 

Hollywood  Luck   Mar. 

Brooks-Flynn-Dean 

Moonlight  and  Cactus  Jan. 

Queenle  of  Hollywood  Nov. 

Flvnn- Brooks 
MACK  8FNNETT 
COMEDIES 

All   American    Klekbaek. . .  Nov. 
Clyde-Gribbon-Beebe 


Date       Minutes  Reviewed 
Running  Time 


7, '32          I  reel  . 

18, '32          I  reel.. 

18/32         I  reel. 


16  

15/32.. 

3  

14/32.. 
14  

10  

26  


I  reel   

I  reel   

I  reel   

9...  Apr.  23/32 
I  reel   


I  reel 

I  reel. 


14.... 
13/32. 


I  reel 


13/32.. 
25/32.. 
4/32.. 

I  


I  reel  

6.  .'.'Apr'."  9/32 


2/32. 

14  

14/32. 


I  reel 


2/32.. 

16  

12  


7  

28/32.. 


4  

15  

28/32.. 
14  

3/32.. 

6/32.. 

2  

6  


16  

9  

12  

30/32.. 


.  I  reel  

.  I  reel   

.  I  reel.. Oct.  17 

.  I  reel  

.  9  Dec.  5 

.  I  reel   

.  7... Mar.  6/S2 

.'.'.'.'.'.Feb. "  l'3,'32 

.10  Oet.  24 

.  7  . . .  Apr.  23/32 

.  t  reel   

.  I  reel   


I  reel   

7  Dee.  16 

I  reel   

9... Jan.  23/32 

I  reel   

I  reel   


21   I  reel 


15.... 
4/32. 


I  reel 
I  reel 


I  reel 


16   I  reel 

15   I  reel 

25/32  


16/32. 


18   I  reel  

SO   I   

16   I  reel.  Dec.  19 

IS   I  reel  


Date       Minutes  Reviewed 
Running  Time 


29/32. 


3  22  Dee.  5 

6/32  30... Mar.  12/32 

7/32  20...  Jan.  9/32 

3/32  18... Mar.  26/23 

19  Oet.  24 


18 


15  9  Nov.  21 

20  10...  Jan.  9/32 

II   9  

21/32  9... Mar.  26/32 

24/32          9... Jan.  23/32 

2  II  

19  II  Dee.  5 

7  II  Oet.  8 

24/32   10  

21/32.....  16...  Feb.  27/32 

29  9  Oct.  24 

20/32  II  

25  10  

27  10...  Jan.  9/32 

4  II  

10/32  9... Mar.  26/32 

8   8  

21/32   9  

1/32  

20  10  Dec.  19 

II  10  

8/32  20  

13/32  21...  Mar.  5/32 

10/32  21  Dee.  26 

8  21  


Title 


Rel. 


Divorce  A  La  Mode  May 

Flirty  Sleepwalker   Mar. 

Stone- Granger 

Girl  In  the  Tonneau  Jan. 

Great  Pie  Mystery,  The. ..Oct. 

Lady  Pleasel   Feb. 

Line's    Busy,    The  Apr. 

Arthur  Stone- D.  Granger 

Poker  Widows   Sept. 

Pottsville  Palooka,  The  Dec. 

Gribbon-Granger 
MACK  SENNETT 
FEATURETTES 

Billboard  Girl   Mar. 

Bing  Crosby 

Dream  House   Jan. 

Hatta  Marry   

Harry  Gribbon 

I  Surrender  Dear  Sept. 

Bing  Crosby 

One  More  Chance  Nov. 

Bing  Crosby 
MERMAID  COMEDIES 

It's   a    Cinch  ....Mar. 

Collins-Crane 

Keep  Laughing   Jan. 

Once  a  Hero  Nov. 

Up  Pops  the  Duke  Sept. 

Chandler- Bolton 
NOVELTIES 

War  In  China   Mar. 

OPERALOGUES 

Milady's  Escapade   May 

ROMANTIC  JOURNEYS 

Across  the  Sea  Dee. 

Harem  Secrets   Oct. 

Lost  Race,  The  Mar. 

Mediterranean  Blues   Apr. 

Outposts  of  the  Foreign 
Legion   Oct. 

Peasant's  Paradise   Nov. 

Road  to  Romance  Jan. 

Treasure  Isles   Feb. 

TERRY-TOONS 

Aladdin's  Lamp   Dee. 

Around  the  World  Oct 

Black  Spider,  The  Nov. 

Bluebeard's    Brother  May 

Bull-ore   Apr. 

Champ,  The   Sept. 

China   Nov. 

Jesse  and  James  Sept. 

Jlnglo  Bells   Oct. 

Lorelei,  The   Nov. 

Noah's  Outing   Jan. 

Peg  Leg  Pete  Feb. 

Play  Ball   Mar. 

Radio    Girl   Apr. 

Romance   May 

Spider  Talks,   The  Feb. 

Summer  Time   Dee. 

Villain's  Curse,  The  Jan. 

Woodland   May 

Ye  Olde  Songs  Mar. 

TORCHY 

Torchy   Oct. 

Ray  Cooke- Dorothy  Olx 

Torchy's  Night  Cap  Apr. 

Torchy  Passes  the  Buck.. Dee. 

Torchy  Raises  the  Auntie..  May 

Torchy  Turns  the  Trick... Feb. 
VANITY  COMEDIES 

For  the  Love  of  Fanny... Dee. 

Freshman's  Finish,  The... Sept. 

He's  a  Honey  Apr. 

Harry  Barrls 

Ship  A-Hooey   

That  Rascal   Feb. 


Date       Minutes  Reviewed 
Running  Time 

22/32  

27/32  19...  Apr.  9/32 

31/32..  ...20  

25    22  Nov.  7 

28/32.....  20...  Jan.  30/32 

24/32  19  

13  19 

27! !2I.\ Jan."  16/32 


20/32.. 
17/32.. 


.21... Mar.  26/32 
.17... Jan.  9/32 


.22. 
.21. 


27/32        20...  Apr.  9/32 


24/32.. 

22  

20  


.20...  Feb.  20/32 
.19  Nov.  28 

.20  


15/32.. 

13  

4  

13/32.. 
17/32.. 

18  

15  

17/32.. 
14/32... 

27  

4  

I  

29/32... 

3/32... 

20  

15  

8  

18  

29  

24/32.. 
21/32.. 

6/32.. 
17/32.. 
15/32.. 

7/32.. 

13  

10/32.. 

1/32.. 
20/32.. 

4  

3/32.. 
6  

1/32.. 
7/32.. 

27  

20  

17/32.. 


.19... Mar.  26/32 
.10  


,10  Nov.  28 

,10  Dec.  5 


.10  Nov.  21 

.10  Dee.  12 

.10... Jan.  2/32 
,  8  


.  Dee.  12 

.Oct" 'si 


6  

6  

6  Nov.  7 

6  Oct.  3 

6  Oet.  24 

6  Dee.  12 

6... Jan.  16/32 
6... Jan.  30/32 

6  

6... Apr.  9/32 

s.'.Y.'.'.'.'.'.'.'.'.'.'. 

8  

6  


.  8... Mar.  12/32 

.22  Oet.  3 

.20... Mar.  26/32 

.22  Nov.  14 

.19  

.21... Feb.  20/32 


.27... Jan. 

.22  

.21... Apr. 


8/32 

'9/32 


21/32. 


..Mar.  12/32 


FOX  FILMS 


Title 


Rel.  Date       Minutes  Reviewed 
Running  Time 


I... 


15   9.. 

22  

29   8  .. 

6   9.. 

13   8.. 

20   8.. 

27   8.. 

3/32   8.. 

10/32  10. 

17/32  9.....::.. 

24/32          8... Feb.  6/32 

31/32.         8  May  9 


.May 


....May  9 
.  Feb."  8/32 


..Feb.  6/32 


28... 


.20  Dee.  12 


MAGIC  CARPET  SERIES 

13  The  Kingdom  ef  Sheba.Nov. 

14  In  the  South  Seas  Nov. 

15  The  Pageant  of  Slam..  Nov. 

16  Birds  of  the  Sea  Nov. 

17  When  Geisha  Girls 
Get   Gay   Nov. 

18  Paris  of  the  Orient  Dec. 

19  Happy  Days  In  Tyrol. .Dec. 

20  Paris  Nights   Dec. 

21  Fires  of  Vulcan  Dec. 

22  Stamboul   to   Bagdad. ..  Jan. 

23  With  the  Foreign  Legion.  Jan. 

24  Spreewald  Folk   Jan. 

25  Over  the  Yukon  Trail.. Jan. 

26  The  World  at  Prayer. ..  Jan. 

27  Alpine  Echoes   10... Mar.  5/32 

28  Big  Game  of  the  Sea..   8.. 

29  Manhattan    Medley   10 

30  By- Ways  of  France   9.. 

31  Zanzibar    g 

32  Incredible   India    9.'. 

33  The  Tom-Tom  Trail   9 

34  Over  the  Bounding  Main   9  . 

35  Belles  of   Ball   8.. 

36  Fisherman's   Fortune    9.. 

37  Rhlneland  Memories    8  . 

38  Pirate  Isles    9. . 

39  Sampans  and  Shadows   9 

40  In  the  Clouds   9. . 

41  The  Square  Rigger   9" 

42  The  Gulanas    9 

43  In  Old  Mexico   10. . 

44  Venetian   Holiday   9.. 

45  Anchors  Aweigh   8.. 

46  Inside  Looking  Out   9.. 


METRO-GOLDWYN-MAYER 

Title  Rel.  Date       Minutes  Reviewed 

Running  Time 

BOY   FRIENDS.  THE 

Call  A  Cop   Sept.    12  20  

Kick  Off.  The  Dec.     5  21  Dee.  5 

Knockout    Dec.     5  21  

Love  Pains   Feb.    13/32  21... Apr.  23/32 

Mama  Loves  Papa  Oet.    24   17  

Too    Manv    Women  May    14/32  19  

You're   Telling    Me  Apr.    16/32  19  

CHARLEY  CHASE 

First    In    War  May    28/32         20...  Apr.  9/32 

Hasty  Marriage   Dee.    19  21  Dec.  12 

In  Walked  Charley  Apr.    23/32   21  

Nickel    Nurser   Mar.    12/32  21..  Feb.  13/32 


Title 


Rel. 


Skip  The  Maloo  Sept. 

Tobasco  Kid,  The  Jan. 

What  a  Bozo  Nov. 

DOGVILLE 

Trader   Hound   Nov. 

Two  Barks  Brothers  Oct. 

FISHERMAN'S  PARADISE 

Color  Scales   

Fisherman's   Paradise  ....Aug. 

Pearls  and   Devilfish  Sept. 

Piscatorial  Pleasures    Nov. 

Sharks  and  Swordflsh  Oct. 

Trout  Fishing  

FITZPATRICK 
TRAVELTALKS 

Ball,  the  Island  Paradise. .  Dec. 

Benares,  the  Hindu 
Heaven   Oct. 

Colorful  Jaipur   Mar. 

Come    Back   to  Erin  

Cradles  of  Creed  Feb. 

Home  Sweet  Home  Jan. 

Ireland,  The  Melody  Isle..  Jan. 

London,  City  of  Tradition.  Feb. 

Madeira,  a  Garden  In  the 
Sea   Sept. 

Melody   Isle,  The  

Tropical  Ceylon   Feb. 

FLIP  THE  FROG 

Africa  Squeaks   Oct. 

Fire,  Fire  

Jailbirds   Sent. 

Milkman,  The   Feb. 

Puppy  Love  

Spooks   Dec. 

Stormy  Seas   Aug. 

Village  Specialist.  The... Sept. 

What   A    Life   j.  Mar. 

HARRY  LAUDER 

I  Love  a  Lassie  Dec. 

Nanny   Nov. 

LAUREL  &  HARDY 

Any  Old  Port  Mar. 

Beau  Hunks   Dee. 

Chimp,  The   May 

Come  Clean   Sept. 

County   Hospital   June 

Helpmates   Jan. 

Music  Box   Apr. 

One  Good  Turn  Oct. 

NOVELTIES 

Desert  Regatta  

Duck  Hunter's  Paradise  

Jack  Cooper's  Christmas 

Party   

OUR  GANG 

Big  Ears   Aua. 

Choo   Choo   May 

Dogs  Is  Dogs  Nov. 

Free  Eafs   Feb. 

Pooch   June 

Readln'  and  Wrltln' ....... .Jan. 

Shiver  My  Timbers  ...Oct. 

Spanky   t  Mar. 

PITTS-TODD 

Old   Bull   june 

On  the  Loose  Dec. 

Pajama  Party   Oet. 

Red  Noses   Mar. 

Seal  Skins   Feb. 

Strictly  Unreliable   Apr. 

War  Mamas   ....Nov 

SPORT  CHAMPIONS 

Athletic   Daze   Mar. 

Dive  In   Feb. 

Flying  Spikes   Apr. 

Lesson  In  Golf,  A  Jan. 

Olympic  Events   Mar. 

Splash  Oct. 

Timber  Toppers   May 

Whippet  Racing   Dec. 


Date       Minutes  Reviewed 
Running  Time 

26  21  

30/32  21...  Mar.  5/32 

7  21  


28  

17  


.  15.. 

.  17.. 


Jan.     8, '82 

...  Nov.  14 


15... 
19... 
28... 
24... 


...10  

...  9  Nov. 

...  9  

...10  

...  9  


5  10... 


.  Dee. 


31  

19/32.. 


.  9  Nov. 

.  10  Dee. 


6/32.. 
9/32.. 
9/32.. 
6/32.. 

26  

27/32.1 

17  


26  

20/32. 


.10... Mar.  26/32 
.10  

.  8  Oct.  3 

.  9... Jan.  9/32 
.10  Dee.  12 

.  8... Jan.  8/82 
.  6... Mar.  5/32 
.  9  Nov.  21 

.  7  


21  

22  

12  

26/32.. 

19  

14  

5/32.. 
12  

21/32.. 

19  

25/32.. 
23/32.. 
16/32.. 
31  


.  7  

.  8  

.  8  Dee.  12 

■  7...  Apr.  23/32 

.  8... Jan.  8/32 
.  8  Dee.  18 

.21...  Feb.  13/32 

.40  Sept.  5 

.25... Apr.  9/32 

■  21  Nov.  28 

.20...  Apr.  23/32 
.20  Dee.  12 

28...  Mar.  12/32 
.21  Nov.  21 


.Jan. 
.Feb. 


9/32 
6/32 


29  

7/32.. 

21  

13/32.. 

4, '32. . 

2/32.. 

10  

26/32.. 

4/32.. 
28  

3  

19/32.. 

8/32.. 
30/32.. 
14  


.  8... Jan.  2/32 

.21  

.20  

.21  

.20...  Feb.  13/32 


.21 
.21.. 
.21.. 

.20.. 


 Dee.  19 

...Oct.  24 
Apr.  9/32 


.20  

.20  

.20  Nov.  7 

.21... Mar.  26/32 

.21  

.20  

.21  


26/32.. 

2/32.. 
16/32.. 
16/32.. 

5/32. 

3  

7/32., 
12  


.10  

.10  Oct. 

.  9  

.  10  

.10  

.10  


PARAMOUNT  PUBLIX 


Title  Rel. 

ONE   REEL  ACTS 
Babbling  Book,  The  Mar. 

Burns  and  Allen 
Backyard  Follies   Dee. 

Halg  Trio 
Beach  Nut.  The  Oct. 

Herb  Williams 
Beyond  the  Blue  Horizon.  Apr. 

Vincent  Lopez 
Bridge    It    Is  May 

The  Musketeers 
Bun    Voyage   June 

Lester  Allen 
Cheaper  to  Rent  Sept. 

Willie  West  &  McGlnty 
Close  Harmony    Jan. 

Boswell  Sisters 
Coffee  and  Aspirin  Apr. 

Solly  Ward 
Fair  Ways  &  Square  Ways.  May 

Eddie  Miller 
Finn  and  Caddie  Oct. 

Borrah  Minnevitch 
Hollywood    Beauty    Hints.  July 
Ireno   July 

Ethel  Merman 
Jazz  Reporters   Nov. 

Charlie  Davis  &  Gang 
Knowmore  College   Apr. 

Rudy  Vallee 
Meet   the    Winner  May 

Tom  Howard 
More  Gas   Oct. 

Solly  Ward 
M'Lady   Mar. 

Irene  Bordonl 
Musical  Justice   Dec. 

Rudy  Vallee 
Naughty  Cal   Feb. 

Lillian  Roth 
No  More  Hookey  Aug. 

Halg  Trio 
Oh  My  Operation  Jan. 

Burns  and  Allen 
Old  Man  Blues  Mar. 

Ethel  Merman 
Old  Songs  for  New  Mar. 

Technicolor 
Out  of  Tune  Feb. 

Herb  Williams 
Pair  of  French  Heels.  A..  Nov. 

Mitchell  &  Durant 


Date       Minutes  Reviewed 
Running  Time 

11/32  

12  

3  

1/32  

13/32  

3/32  

19  10... Apr.  23/32 

9/32.  

8/32  

2  

17  


15/32.. 
1/32. 


21.... 
15/32 

6/32 
24.... 
28.... 
28..., 

19/32  

29  

16/32  

18/32  

4/32  10 

12/32  

14  


10... 


.  Dee.  28 


Feb.  20/32 


April    3  0,    19  3  2 


MOTION    PICTURE  HERALD 


77 


(THE  RELEASE  CHACT--CCNT»I)> 


Title 


Rel.  Date 


8,'32. 


31  

23/  32. 


5, '32. 


28. 


I0,'32. 
29/32. 


19... 


27/32. 


28. 


26.. 


26.'32. 


River 
No.  9 
No.  10 
No.  II 
No.  12 
SCREEN 


Pro   and   Con   ..July 

Tom  Howard-Alan  Brooks 
Puff  Your  Blues  Away....  Oct. 
Lillian  Roth 

Quit  Your  Kickln  Jan. 

Red  Donahue 
Rhythm  In  the  River. .....  Feb. 

Geo.  Dewey  Washington 

Roamini   Nov. 

Ethel  Merman 

Seat  on  the  Curb.  A  June  24,'32. 

Hugh  Cameron  •  Arthur 
Aylesworth 

Singapore  Sue   June 

Anna  Chang 

Switzerland   Apr. 

Lester  Allen 

Taxi  Tangle   Dee. 

Jack  Benny    _  ,  , 

Ten  Dollars  or  Ten  Days..  July  22732 
Eddie  Younger  and  His 
Mountaineers 

Those  Blues   May 

Vincent  Lopez 

Via  Express   July 

Tow  Howard 
PARAMOUNT  PICTORIAL 
STARTING    AUGUST.  1931 
No.  4 — Reef   Builders  of 
the  Tropics  —  Marionette 
Show — Ann  Leaf  at  the 

Organ   Nov. 

No.  5 — A  Drink  for  Six 
Million — Educated  Toes — 

The  Pony  College  Dec. 

No.  6— Vincent  Lopez— 

Jewels — Lowell    Thomas.  .Jan. 
No.  7— Ann   Leaf  at  the 
Organ  —  New  Styles  tor 
Old    —    Film  Editor's 

Nightmare   Feb. 

No.  8— Mt.  Vernon— Mit- 
tens on  Keys — Down  the 
World's   Most  Dangerous 

 Mar. 

 Apr. 

 May 

 June 

 July 

SONGS 
By  the  Light  of  the  Sil- 
very Moon   Nov. 

Just  One  More  Chance  Apr. 

Kitty   from    Kansas  City 

Rudy  Vallee  Oct 
Let  Me  Call  You  SweeheartMay 
Ethel  Merman 

Little  Annie   Rooney  Oct. 

My  Baby  Just  Cares  for  Me  Dec. 
O.i,   How  1   Hate  to  Get 

Up  In  the  Morning  Apr.   22. '32. 

Romantic   Melodies   June  I7.'32 

Russian  Lullaby   Dec. 

Shine  on  Harvest  Moon...  May 

Alice  Joy 
Show  Me  the  Way  to  Go 

Home   Jan. 

Sweet  Jenny  Lee  Jan. 

That  Old  Gang  of  Mine...  July 
When  the  Red  Red  Robin 
Comes  Bob  Bob  Bobbin' 

Along   Feb. 

Walt  Till  the  Sun  Shines, 

Nellie    Mar. 

You  Try  Somebody  Else..  July 

Ethel  Merman 
You're  Driving  Me  Crazy.  Sept. 
SCREEN  SOUVENIRS 
No.  3—  Old  Time  Novelty.  Oct. 

4—  Old  Time  Novejty.  Nov. 

5—  Old  Time  NoveTfy.  Dec. 

6 —  Old  Time  Novelty.  Jan. 

7 —  Old  Time  Novelty.  Jan. 

8 —  Old  Time  Novelty.  Feb. 

9 —  Old  Time  Novelty.  Mar. 
No.  10 — Old  Time  Novelty.  Apr. 
No.  II— Old  Time  Novelty..  May 
No.  12— Old  Time  Novelty ..  June 

PARAMOUNT  SOUND 
NEWS 

Two  Editions  Weekly  

TALKARTOONS 

Admission  Free   June 

A  Hunting  We  Did  Go... Apr. 

Any  Rags    Jan. 

Betty  Boop   Limited  May 

Boop-Oop-A-Doop    Jan. 

Bum  Bandit,  The   Apr. 

Chess    Nuts   May 

Crazy  Town    Mar. 

Dancing  Fool    Apr. 

Hide  and  Seek  May 

In  the  Shade  of  the  Old 

Apple  Sauce   Oct. 

Jaek  and  the  Beanstalk  

Kidnapping    (Tent.)   July 

Mask-a-Rald   Nov. 

Minnie  the  Moocher  Feb. 

Cab  Calloway 

Minding  the  Baby  Sept. 

Robot,  The   Feb. 

Stopping  the  Show  June 

Swim  or  Sink   Mar. 

Twenty  Legs  Under  the  Sea.  June 
TWO   REEL  COMEDIES 
All  Sealed  Up  Mar. 

Al  St  John 
Arabian  Shrieks,  The  Mar. 

Smith  4.  Dale 
Auto  Intoxication   Oct. 

Ford  Sterling 
Big  Splash,  The  Jan. 

Welsmuller-Kruger 
Bridge   It   Is   May 

The  Musketeers 
Bullmania   Aug. 

Billy  House  &  Co. 
Door   Knocker,  The  May 

Al  St.  John 
Dunker,  The   Apr. 

Billy  House 
Fur,   Fur,  Away  Oct.. 

Smith  &  Dale 
Harem    Scarem   June 

Al   St.  John 
His  Week   End  May 

Johnny  Burke 
It  Ought  to  Be  a  Crime. ..  Sept. 

Ford  Stirling 
Lease  Breakers.  The  Sept. 

Dane  &  Arthur 
Mile.  Iron.  The  Great  Nov. 

Al  St.  John 


Minutes  Reviewed 
Running  Time 


10  Nov.  28 


II...  Feb.  6.'32 


10... Mar.   19,  '32 


.Oct.  10 


I  reel 


7..  Feb.  29/32 


30,'32          I  reel 


25/32          I  reel 

29/32          I  reel 

27/32  

24/32  

29/32  


14  

1/32  

31   I  reel 

20/32  


....Dee.  IB 


10   I  reel 

5   I  reel 


reel 


26   I  reel 

6/32  


30/32          I  reel 

9/32          I  reel 

II   I  reel 


9/32          I  reel 


4/32         I  reel 

29/32  


9   I  reel 


No. 
No. 
No. 
No. 
No. 
No. 


10.... 
7.... 
5.... 
2/32. 
30/32. 
26/32. 
25/32  


22/  32          I  reel 

20/32.. 
17/32.. 


I  reel   

I  reel   

O...Jan.  23/32 

I  reel   

I  reel   

I  reel   

10...  Apr.  9/32 


10/32  

29/32          I  reel  

2/32  7  Dec.  28 

27/32  

23/32          I  reel  

4   I  reel  

13/32  

25/32          I  reel  

8/32          I  reel  

27/32          7...  Apr.  16/32 

17  


.  I  reel 
.  I  reel 

1/32  

7   I  reel 

26/32          I  reel 


26   I  reel  

5/32          I  reel  

10/32  

11/32.....  7. ..Apr.  16/32 
6   8  Oct.  8 


18/32. 
4/32. 


17  

17/32.. 


.22... Feb.  13/32 


13/32. 
15.... 


27/32. 
1/32. 


.Sept. 


10/32. 
13/32. 


5  


.18... Mar.  12/32 


Title 


Minutes  Reviewed 
Running  Time 


12/32. 


Mysterious  Mystery,  The.. Feb. 
Johnny  Burke 

Out  of  Bounds   Nov.  14  

Billy  House 

Pretty   Puppies   Jan.  2/32  

Ford  Sterling                            ,  _ 
Put  Up  Job,  A  Jan.  23/32  

Dane  &  Arthur 
Retire   Inn   Sept.  19  

Billy  House 

Rookie,  The   

Tom  Howard 

Shove  Off   Oct.  31  

Dane  &  Arthur 
Socially    Correct   Oct.  10  

Lulu  McConnell 
Summer   Daze   Apr.    15/32  20  Sept.  5 

Dane-Arthur 

(Reviewed  under  the  title 
"In  the  Good  Old  Sum- 
mer Time.") 

Twenty   Horses   Apr.  29/32  

Ford  Sterling 

Unemployed  Ghost,  The... Dec.  19  

Tom  Howard 

What   Price  Air  June  24/32  

Tom  Howard 

Where  East  Meets  Vest... Nov.  28  

Smith  &  Dale 


RKO  PATHE  SHORT  SUBJECTS 


32. 


Title  Rel.  Date 

AESOP'S  FABLES 

Cat's    Canary,    The  Mar.  26, 

Cowboy   Cabaret   Oct.  26. 

Family  Shoe,  The  Sept.  14. 

Fairland  Follies   Sept.  28. 

Fly  Frolic   Mar.  6. 

Fly  HI   Aug.  31. 

Horse  Cops   Oct.  12. 

In  Dutch   Nov.  9. 

Last  Dance,  The  Nov.  23. 

Magic   Art   Apr.  25, 

Romeo  Monk,  A  Feb.  20. 

Toy  Time   Jan.  27, 

BENNY  RUBIN  COMEDIES 

Dumb  Dicks   Mar.  21, 

Full  Coverage  Nov.  9. 

Guests  Wanted   Jan.  18, 

Promoter,    The   May  30, 

FRANK  McHUGH 
COMEDIES 

Big  Scoop,  The  Nov.  18. 

Extra,  Extra   Apr.  4, 

Hot  Spot,  The  Sept.  14. 

News   Hound,   The  Jan.  25, 

Pete  Burke,   Reporter  June  13, 

GAY  GIRL  COMEDIES 

Easy  to  Get  ...Dee.  7  

Gigolettes   May  23/32. 

Niagara   Falls   July  18/32. 

Only   Men  Wanted  Feb.  8/32. 

Riders  of  Riley  Oct.  26  

Take  'Em  and  Shake  'Em. Sept.  28  

GRANTLAND  RICE 
SPORTLIGHTS 

Bob  White   Mar.  P2/ 

Canine  Champions   Nov.  16. 

College   Grapplers   Jan.  27/ 

Diamond   Experts   May  17. 

Ducks  and   Drakes  Dee.  14. 

Floating  Fun   Sept.  7. 

Flying  Leather   Feb.  27,' 

Outboard  Stunting   May  3. 

Pack  and  Saddle  Oct.  19. 

Pigskin   Progress   Sept.  21. 

Riders  of  Riley  Nov.  2. 

Slim  Figuring   Feb.  6. 

Take  Your  Pick  Mar.  26/ 

Timing   Oct.  5. 

Uncrowned   Champions    ...Nov.  30.. 
KNUTE  ROCKNE 
FOOTBALL  SERIES 

Backfleld  Aces   Sept.  26. 

Flying  Feet   Sept.  26. 

Hidden  Ball,  The  Sept.  26. 

Last  Yard,  The  Sept.  26. 

Touchdown   Sept.  26. 

Two  Minutes  to  Go  Sept.  26. 

MANHATTAN  COMEDIES 

Oh,  Marry  Me  Nov.  2. 

MASQUERS  COMEDIES 

Great  Junction  Hotel,  The.  Oct.  26. 

Rule  'Em  and  Weep  May  2/ 

Wide  Open  Spaces  Dec.  28. 

MR.  AVERAGE  MAN 
COMEDIES 
(EDGAR  KENNEDY) 

Bon  Voyage   Feb.  22, 

Camping  Out   Dec.  14 

Giggle  Water   June  27 

Mother-in-Law's   Day   Apr.  25, 

Thanks  Again   Oct.  5 

PATHE  NEWS 

Released  twice  a  week 
PATHE  REVIEW 

Release  once  a  month  

RUFFTOWn  COMEDIES 
(JAMES  GLEASON) 

Battle   Royal   Feb.  29,' 

Doomed   to   Win  Dec.  21. 

High  Hats  and  Low  Brows.  July  II, 

Slow    Poison   Oct.  19. 

Stealing  Home   May  9, 

Where  Canaries  Sing  Bass.  Aug  10. 
TRAVELING  MAN 
COMEDIES 

(LOUIS  JOHN  BARTELS) 

Beach  Pajamas   Sept.  21. 

Blondes  by  Proxy  Apr.  II. 

Perfect  36   June  20, 

Selling  Shorts   Nov.  30. 

Stop  That   Run  Feb.  I,1 

VAGABOND  ADVENTURE 
SERIES 

Children  of  the  Sun  Dee.  21. 

Door  of  Asia  Feb  22. 

Empire  of  the  Sun  Apr.  25, 

Fallen  Empire   July  27. 

Land  of   Ghandl  Jan.  18, 

Song  of  the  Voodoo  Oct.  19. 

Second  Paradise   Mar.  19, 

Through  the  Ages  Nov.  16. 

Utmost   Isle.   The  Sept.  21. 

CHARLES    "CHIC"  8ALE 

SERIES 

Countv  Seat.  The  Aug.  18. 

Cowslips   Sept.  19. 


Minutes  Reviewed 
Running  Time 

32....  7  

  7  Dee.  26 

  7  ,Oet.  10 

.  8  Oct  31 

.-.I  9'.". Oct. "io 
 10... Jan.  23/32 

B.'.'.'.'.'.'.'.'.'.'.'.'.'. 

32  

32  7  

32  8...  Jan.  30/32 


32  19  

 18  Nov.  14 

32  18  Sept.  5 

32  17  


 19  

32  20  

 18  Oct. 

32  20  

32  20  


18. 


.Dee.  19 


..19...  Apr.  23/32 
..20  


.20. 


32   9  

 .10  Dee.  12 

32... ..10. ..Feb.  20/32 

 10  May  23 

 10  

 10  

32   8  

I  reel  .May  31 


II. 


  9  Oct.  10 

'32.'.'.'.'.io!!!!'.!!;!!"" 

'32....  10...  Apr.  9/32 

 10  

 10  


.  I  reel 

.  I  reel 

.  I  reel 

.  I  reel 

.  I  reel 

.  I  reel 

.18  


.  18. 
.  19. 
.20. 


Oct.  17 


32  20. . 

.20. 


'32. . . 
'32... 


.20  

.20  

.20  Oct.  10 


RKO-RADIO  PICTURES 


Rel.  Date 

Title 

Ex- Rooster   Jan.  30/ 

Hurry  Call.  A  Mar.  12/ 

Many  ■  Slip  Deo.  19. 

Slip  at  the  Switch,  A  Apr.  16, 

HEADLINER  SERIES 

House   Dick,  The  Oct.  17. 

Jimmy  Save 

False  Roomers   Oct.  10. 

Clark  &.  McCullough 

Scratch  as  Catch  Can  Oct.  24. 

Clark  &  McCullough 

Mellon    Drama.    A  Nov.  6. 

Clark  &  McCulldugh 

Trouble  from  Abroad  Aug.  22. 

F.  Sterling-L.  Llttlefleld 
LIBERTY  SHORT  STORIES 
SERIES 

Beautiful  and  Dumb 

Double  Decoy   

Endurance  Flight  ... 


Minutes  Revlewe* 
Running  Time 


,'S2. 


.19... Jan. 
.16  


18. 
18 


30/32 


 20  

 19  

 20  Dee.  19 

 20  June  20 


Secretary 


.Apr. 
Dee. 
Feb. 
Dec. 
Mar. 
Nov. 

16/32. 

..II... 

15  

..(0... 

. . .  Dee.  5 

LOUISE  FAZENDA  SERIES 

Blondes   Prefer    Bonds  May 

MICKEY  MeGUIRE  SERIE8 

Mickey's    Big  Business  

Mickey's  Golden  Rule  

Mickey's  Helping   Hand. ..Dee. 

Mickey's  Holiday   Mar. 

Mickey's  Sideline   Dee. 

Mickey's  ThrllT  Hunters. . .Sept. 

Mickey's  Travels   Feb. 

Mickey's  Wildcat*   Sept. 

NED  SPARKS  SERIES 

Big   Dame  Hunting  Jan. 

Strife  of  the  Party,  The.. Oct. 

When  Summons  Comes  Feb. 

NICK  HARRIS 
DETECTIVE  SERIES 

Facing  the  Gallows  Sept. 

Mystery  of  Compartment  C.  Oct. 

Swift  Justice   Jan. 

Self  Condemned   Feb. 

ROSCO  ATES  SERIES 

Never  the  Twins  Shall 
Meet   Feb. 

Use  Your  Noodle  Oct. 

TOM  AND  JERRY  SERIES 

In   the    Bag  Mar. 

Joint  Wipers   Apr. 

Jungle  Jam   Nov. 

Pola    Pals   Dee. 

Rabid    Hunters   Feb. 

Rocketeers   Jan. 

Swiss  Trick,  A  Dee. 

Trouble   Oct. 


32  18  

 19  

32  18  

 21  Oet.  24 

32  19...  Apr.  23/32 

 18  Sept.  12 


..20  Sept.  28 

..17  

..17  

..17  Nov.  7 

..19  


32  8... Feb.  20/32 

32  

 10  

32.. ...10. ..Feb.  6/32 

  9  ..Oet.  31 

.9  

.  9  Dee.  19 

.11  Oct.  3 


32 


 18... 

'32  19... 


.  18. 
.20. 
.  18. 


'32.. ...20  Dee.  It 

 l6'/a  .  Jan.  30/32 

•32  18  


 21  

 21  , 

•32  21  

'32.  20...  Apr. 


9/32 


32. 


...20... 
...20... 


32.... 
32.... 


...  7.... 
...  7.... 
...  7.... 
...  7.... 
...  7.... 


.20  

.  18... Jan. 


2/32 


STATE  RIGHTS 

Rel.  Date       Minutes  Reviewed 
Title  Running  Time 

B.  I.  P.  AMERICA 

Land  of  the  Shamrocks  10... Apr.  9/32 

Mystery  of  Marriage,  The  18... Apr.  9/32 

Special    Messengers    9... Mar.  26/32 

BRITISH  INTERNAT'L 
Mystery  of  Marriage,  The  20  

CAPITAL 

Japanese   Rome   10... Mar.  5/32 

Land  of  the  Shallmar  17  Nov.  21 

CINES-PATTALUGA 

A    Doll's    Fantasy  Dee.  19 

FILM  EXCHANGE,  INC.,  THE 

At  the  Race  Track   9  

Could  1  Be  More  Polite   9  

Living  Book  of  Knowledge: 

3—  Solace  of  the  Hills   7  

4 —  Silvery   Salmon    6  

5 —  Lonely  Soul    7  

6 —  Flying  Fleet    9  

HAROLD  AUSTIN 

Perils  of  the  Desert  Feb.  27/32 

IDEAL 

Journey  Through  Germany,  A  10. .  .Jan.  9/32 

LOUIS  SOBOL 

Newsreel    Scoops   9. ..Mar.  19/32 

MARY  WARNER 

Glimpses  of  Germany   8  

Mosel.   The  —  Germany's 
River  of  Enchantment   8  

Springtime  on  the  Rhine   7  

Trier,  The  Oldest  City  In 

Germany    6  

OLYMPIAD  PRODUCTIONS 

Tenth   Olympiad   19... Apr.  2/32 

PICTURE  CLASSICS 

Kiddie  Genius    9  Nov.  28 

Out  Where  the  West  Begins   8  Nov.  21 

Sightseeing  in   New  York  17  Dee.  IS 

STEELE,  JOSEPH  HENRY 

Gaunt   Jan.  9/32 

UFA 

German     Students     on  a 

Ramble  Through  Greece  1 1...  Mar.  26/32 

Secrets  of  An   Eggshell  13... Mar.  26/32 

WILLIAM,  J.  D. 
Nomadle,  The   17  Dee.  12 


TIFFANY 

Rel.  Date       Minutes  Reviewed 

Title  Running  Time 
FOOTBALL  FOR  THE  FAN 
SERIES 

2—  Wedge  Play   Oct.     3   9  

3 —  Kicking  Game   Oct.    10,  II  

4 —  Deception   Oct.    17  10  Oet.  24 

5 —  Forward   Pass   Oct.    24   9  Oct.  Id 

6—  Penalties   Oct.    31  II  Oct.  31 

TIFFANY   CHIMP  SERIES 

9 — Cinnamon   Oct.     4  II  

10 —  Skimpy   Nov.     8  18  Nov.  2-1 

11—  My  Children   Dee.    28  18  

12 —  Broadcasting   Jan.    31/32  18... Jan.  30/32 

VOICE    OF  HOLLYWOOD 

SERIES  (NEW)  STATION  S-T-A-R 
No.  6 — John  Boles  &  Helen 

Chandler   Oct.    II  9  

Ne.  7 — Roseoe  Ates   Oet.    25  II  Dee.  8 

No.  8 — Monte  Blue   Nov.     8  II  Nov.  21 

No.    9— Pat   O'Brien    ....Nov.    22  II  

No.  10 — Andy  Clyde   Dee.     8  II  Dee.  12 

No.  II— MarJorle  White  ..Dee.    20  10. ..Jan.  2/32 

No.  12 — Franklyn Pangbern. Jan.     3/32          9... Jan.  23/32 

No.  13— John  Wayne   Jan.    17/32  ff...Jan.  30/32 


78 


MOTION    PICTURE  HERALD 


April    3  0.    193  2 


(THE  RELEASE  CHACT—CCNT'E ) 


UNIVERSAL 


Title 


Bel.  Date 


Minutes  Reviewed 
Running  Time 


•32. 


32          7... Apr.    23, '32 

'32.....  I  reel  

  6... Jan.  16/32 

  7... Jan.  9/32 

32  

32          8... Jan.  23/32 

32.....  I  reel  

  I  reel  

  6... Jan.  30/32 

32.....  6  Dee.  5 

'32         I  reel  

32  

32.  Jan.  30/32 

'32.....  I  reel  

32.         I  reel..  

  I  reel  

'32.....  

32.         I  reel  

32  


 23  Oet  81 

 17  Nov.  21 

 16... Jan.  2/32 

32          2  reels  

'32  18. ..Feb.  6/32 


NOVELTY    ONE  REELERS 

Runt  Page,  The  Apr. 

OSWALD  CARTOONS 

Beau  and  Arrows  Mar. 

Catnipped   May 

Clown.  The   Dec. 

Fisherman,   The   Dee. 

Foiled   Apr. 

Grandma's  Pet   Jan. 

Great  Guns   Feb. 

Hare   Mall,  The  Nov. 

Hunter,  The   Oct. 

In  Wonderland   Jan. 

Let's    Eat   Apri. 

Making  Good   Apr. 

Mechanical   Cow   Jan. 

Mechanical  Man   Feb. 

Oh.  Teaeher   Feb. 

Stone  Age,  The  Nov. 

To  the  Rescue  May 

Winged  Horse   May 

Wins  Out   Mar. 

SHADOW  DETECTIVE 
SERIES 

No.  2— Trapped   Oet. 

No.  8— Sealed  Lips   Nov. 

No.  4— House  of   Mystery. Dec. 
No.  5— The   Red  Shadow.. Jan. 
No.  6—  Circus  Sbowup  ...Feb. 
SIDNEY-MURRAY 
COMEDIES 

Models  and  Wlvei  Nov. 

•PORT  REELS 

Backfleld    Plays   Sept. 

Notre  Dame  Football 
Basket  Ball  Reel  No.  I...  Dec. 

Doe  Meanwell 
Basket  Ball  Reel  No.  2... Dec. 

Doo  Meanwell 
Basket  Ball  Reel  No.  8... Jan. 

Doe  Meanwell 
Carry  On   Oet. 

Notre  Dame  Football 
Developing  a  Football  Team. Nov. 

Pop  Warner  Football 
Famous  Plays   Sept. 

Notre  Dame  Football 
Fancy  Curves   Mar. 

Babe  Ruth  No.  4 
Football  Forty  Years  Ago.  Nov. 

Pope  Warner  FSotball 
Just  Pals   Feb. 

Babe  Ruth  No.  2 
Offensive  System   Sept. 

Notre  Dame  Football 
Over  the  Fence  Mar. 

Babe  Ruth  No.  6 
Perfect  Control   Feb. 

Babe  Ruth  No.  3 
Running  with  Paddock  Apr. 

Chas.  Paddock 
Shifts   Sept. 

Notre  Dame  Football 
Slide,  Babe.  Slide  Feb. 

Babe  Ruth  No.  I 
Soeeer   Nov. 

Pop  Warner  Football 
Trick  Plays   Oct. 

Pop  Warner  Football 
Victory  Plays   May 

Tllden  Tennis  Reel 
STRANGE    AS    IT  8EEMS 
SERIES 

No.   13— Novelty  Sept 

No.   14— Novelty  Oct 

No.   15—  Novelty  Nov. 

No.   16—  Novelty  Dec. 

No.  17— Novelty  Feb. 

No.   18— Novelty  Apr. 

No.    19— Novelty  May 

UNIVERSAL  COMEDIES 
(1931-32  SEASON) 
An  Apple  a  Day  Sept. 

Lloyd  Hamilton 
Bless  the  Ladles  Dec. 

Summervllla 
Dancing  Daddies   

E.  Lambert 
Eyes  Have  It,  The  Mar. 

Slim  Summervllle 
Fast  end  Furious  Oet. 

Daphne  Pollard 

Foiled    Again   June 

Hollywood  Halfback*   Dec. 

Hotter  Than  Haiti  Nov. 

Summervllle 
In  the  Bag  Apr. 

Summervllle 
Marriage  Wow,   The  Apr. 

Bert  Roach 
Meet  the   Princess  May 

Summervllle 
Models  and  Wives  Nov. 

Sidney- Murray 
Monkeyshlnes   Mar. 

Daphne  Pollard 
Out   Stepping   Oct. 

Don  Brodlo 
Peek  in'  In  Peking  Dec. 

SuRjmervllle 
Robinson  Crusoe  &  Son...  Feb. 

Lloyd  Hamilton 

Running  Hollywood   Jan. 

Sea  Soldiers'  Sweeties  Feb. 

Sold  at  Auction  Jan. 

Daphne  Pollard 
Unshod  Maiden,  The  Apr. 

VITAPHONE  SHORTS 

Rel.  Date       Minutes  Reviewed 
Title  Running  Time 

ADVENTURES  IN  AFRICA   2  reels  

BELIEVE    IT    OR  NOT— 

ROBERT  L.  RIPLEY  _  „     .  . 

  8  Dee.  5 

'■  .■   8  Dee.  19 


 20  

  I  reel  

  I  reel  

  I  reel  

32         I  reel  

  I  reel  

 10  

  I  reel  

'32         I  reel  

  9  Oet.  24 

'32         I  reel  

I  reel  

'32.         1  reel  

'32         I  reel  

'32  10... Apr.  23/32 

  I  reel  

•32.....  I  reel  

  I  reel  

  I  reel  

■32         I  reel  


  9  Oet.  10 

  I  reel  

  I  reel  

  I  reel  

32  9... Mar.  26/32 

'32  

'32          I  reel  


SO 


9. 

14. 

23. 
II. 

5. 
20, 

4 

25 

23. 

28 

30 

24, 

27, 
10, 
13, 

18/32. 


  2  reels  

 2  reels  

 2  reels  

'32          2  reels  

 19  Oet.  3 

'32          2  reels  

  2  reels  

 22  Des.  8 

•32  21 . . .  Mar.  26/32 

•32  16... Mar.  26/32 

•32  17...  Apr.  16/32 

  2  reels.  

•32         2  reels  

 16  Nov.  7 

  2  reels  

•32         2  reels  

•32  19... Jan.  23/82 

•32          2  reels  

•32  18...  Jan.  0/12 


No. 
No. 
No. 
No. 
No. 
No. 
No. 
No. 
No. 


g    I  reel  

7         '.   I  reel  

g    "I".   I  reel  

g    I  reel  

BIS   STAR   COMEDIES  „,  „ 

No.  I — Lucky  13   21  Nov.  21 

Thelma  White  and  Fanny 
Watson 

No.  2— The  Smart  8et-Up   2  reels  


Walter  O'Keefe 

No.  3— Of  All  People  22  Nov.  21 

Thelma  White  and  Fanny 
Watson 

Title  Rel.  Date       Minutes  Reviewed 

Running  Time 

No.  4— Relativity  and 

Relatives   18  Dee.  12 

Dr.  Rockell 
No.  5—  Her  Wedding 

Night-Mare   18...  Jan.  30/32 

Thelma  White  and  Fanny 

Watson 

No.  6 — Shake  a  Leg  17  

Thelma  White  and  Fanny 
Watson 

No.  7— The  Perfect  Suiter   2  reels  

Benny  Rubin 

No.  8 — Maybe    I'm    Wrong  18... Apr.  9/32 

Richy  Craig,  Jr. 
No.  9 — The   Toreaflor    2  reels  

Joe  Penner 

No.  10 — On    Edge   2  reels  

Wm.   and  Joe  Mandel 

No.  II — Poor  but  Dishonest    2  reels  

Thelma  White-Fanny 
Watson 
BOOTH  TARKINGTON 

No.  I— Snakes  Alive    I  reel  

Billy  Hayes-Bobby  Jordan 
No.  2— Batter  Up    I  reel  

Billy  Hayes-Bobby  Jordan 
No.  3 — One   Good   Deed   9  

Billy  Hayes- Dave  Gorcey 
No.  4—  Detectives    9... Mar.  5/32 

Billy  Hayes- Dave  Gorcey 
No.  6—  His  Honor,  Penrod.   9. ..Mar.  19/32 

Billy  Hayes-Dave  Gorcey 

No.  7— Hot  Dog    I  reel  

No.  8 — Penrod's  Bull  Pol   I  reel  

Billy  Hayes-Dave  Gorcey 
BROADWAY  BREVITIES 
SERIES 
No.   I — The  Musical 

Mystery   18  

Janet  Reade-Albertlna 

Rasch  Girls 

No.  2— Words  and  Musle  17  Nov.  21 

Ruth  Ettlng  ,„ 

No.  3 — Footlights   19... Jan.  16/32 

No.  4— Hello,  Good  Times  I  I7.>.  

Barbara  Newberry-Alber- 
tlna  Rasch  Girls 

No.  5— The  Imperfect  Lover  19. ..Feb.  13/32 

Jaek  Haley 

No.  6 — Subway  Sym- 
phony  18. ..Mar.  26/32 

No.  7— Sea  Less   19... Apr.  23/32 

No.  8 — Absentminded  Ab- 

ner    2  reels  

Jack  Haley 

No.  9 — A    Regular  Trouper  

Ruth  Etting 

HOW   I   PLAY  GOLF—    I  reel  

BOBBY  JONES  (each) 
LOONEY    TUNES  SERIES 
BONG  CARTOONS 
NEW  SERIES 
No.  I— Bosko's  Ship- 
wrecked   7  

No.  2 — Bosko,  The  Dough- 

boy    7  

No.  3 — Bosko's  Soda  Foun- 
tain   7  Nov.  21 

No.  4— Bosko's  Fox  Hunt   7... Jan.  23/32 

No.  5— Bosko  at  the  Zoo   7... Mar.  5/82 

No.  6— Battling  Bosko    7... Feb.  6/32 

No.  7— Big  Hearted  Bosko   7... Apr.  16/32 

No.  8 — Bosko's    Party   7  

No.  9 — Bosko  and  Bruno   7  

MELODY  MASTER  8ERIES 

No.  3 — Darn  Tootln'    9  Dee.  19 

Ruby  Weldoeft  &  Oreh. 

No.  4 — Horace    Heldt    and   8  

His  Famous  Callfernlans 

No.  5—  It's  a  Panle   I  reel  

Benny    Meroff   and  His 
Band 

No.  6 — Up  on  the  Farm   9... Apr.  23/32 

Henry  Santrey  and  His 
Band 

MERRY  MELODIES 
SONG  CARTOONS 
No.  I — Smile,    Darn  Ya, 

Smile    I  reel  

No.  2— One   More  Time   I  reel  

No.  3— Ya   Don't  Know... 

What  You're   Doln"   7  Do*.  5 

No.  4— Hlrtln'    the  Trail 

for  Halleluiah  Land   7  Dee.  19 

No.  5 — Red   Headed   Baby   7.._.  

No.  6 — Pagan   Moon    7  

No.  7— Freddie  the  Fresh- 
man  7...  Mar.  12/32 

No.  8 — Crosby,  Columbo  and 

Vallee    7... Apr.  9/32 

No.  9 — Goopy  Geer    I  reel  ». 

THE   NAGGERS  SERIES 
MR.  AND   MRS.  JACK 
NORWORTH 

The  Naggers  at  the  Opera  10... Feb.  13/32 

The  Naggers  at  the  Raees   I  reel. .Aug.  15 

The   Naggers'  Housewarm- 

Ing    8  Sept.  8 

NEW  SERIES 

The  Naggers'  Anniversary   I  reel  

The  Naggers  at  the  Opera   I  reel  

The  Naggers  Go  Ritzy   I  reel  

Spreading  Sunshine   10... Apr.  23/32 

Movie  Dumb    I  reel  

NOVELTIES 

Bigger  They  Are,  The   2  reels  

Prlmo  Carnero 

Gypsy  Caravan    I  reel  

Martlnelll 

Handy   Guy,   The   2  reels.  

Earl  Sande 

Rhythms  of  a  Big  City   I  reel  

Season's  Greetings,  The   5  

Christmas  Special 

Trip  to  Tibet.  A   I  reel  

Washington.  The  Man  and 

the  Capital   18  

Clarence  Whltehlll 
ONE-REEL  COMEDIES 
Baby  Faee  

Victor  More 

Bitter   Half.   The   9... Feb.  13/32 

Ann  Codde 

Military   Post.  The  

Roberto  Guzman 


No-Account,  The  ... 

Hardte-Hutehlson 
No  Questions  Asked. 

Little  Billy 

Title 


Rel.  Date 


Minutes  Reviewed 
Running  Time 
  9  Dm.  28 


Riding  Master,  The  

Poodles  Hannaford 

Second  Childhood    7  Dee.  26 

Strong  Arm,  The  

Harrington-O'Neil 
Travel  Hogs    9  Nov.  28 

Hugh   Cameron- Dave  Chasen 
ORGAN  SONG-NATAS 
For  You    I  reel  

Organ-Vocal 

Say  a  Litis  Prayer  for    Me   I  reol  

Organ- Vocal 

When  Your  Lover  Has  Gone   '.  real  

Organ- Vocal 
JOE   PENNER  COMEDIES 

Moving  In    2  reels  

Rough  Sailing   16  

Stutterless  Romance,  A   •  real  

Where  Men  Are  Men   2  reels  

PEPPER  POT  8ERIES 

No.  I— The  Eyes  Have  It  10  Dee.  12 

Edgar  Bergen 

No.  2— Thrills  of  Yesterday  

No.    3— Hot  News  Margie  

Marjorio  Beebe 

No.    4—  High  School  Hoofer  10. ..Jan.  0/32 

Hal  Le  Roy 

No.  5 — Free  and  Easy  

Edgar  Bergen 

No.    6— Cigars,  Cigarettes   10... Mar.  26/32 

Marjorio  Beebe 

No.    7— The  Movie  Album  10. ..Mar.  26/32 

No.   8— The  Wise  Quaeker   9  

Novelty  with  oast  of  duck* 

No.  9 — Remember   When    9  

No.  10— Campus  Spirit,  The  

Douglas  Stanbury  and 
N.  Y.  U.  Glee  Club 
SPORTSLANT  SERIES- 
TED  HUSING 


No. 
No. 
No. 
No. 
No. 


20/32 
13/32 

16/32 
23/32 


  I  rool... 

  9... Feb. 

  9... Fob. 

  9... Apr. 

 8...  Apr. 

No.  8    I  reel  

No.  9   

S.  S.  VAN  DINE 
MYSTERY  SERIES 

No.  I— The  Clyde  Mystery  21  Oct  31 

Donald  Meek-John 
Hamilton 
No.  2— The   Wall  Street 

Mystery    2  reels  

Donald  Meek-John 
Hamilton 
No.  3— The  Week- End 

Mystery   17  Dee.  19 

Donald  Meek-John 
Hamilton-Jane  Wlnton 
No.  4 — Symphony  Murder 

Mystery,  The  21  

Donald  Meek-J.  Hamilton 
No.  5 — Studio  Murder 

Mystery,  The   19... Feb.  6/32 

Donald  Meek-John 
Hamilton 

No.  6— Skull  Murder  Mys-  2  reels  

tery,  The   

Donald  Meek-John  Hamilton 
No.  7— The  Cole  Case  20... Apr.  23/32 

Donald  Meek-John  Hamilton 
No.  8 — Murder   in  the 

Pullman    2  reels  

Donald  Meek-John  Hamilton 

No.  9 — The    Side    Show  Mystery  

Donald  Meek-John  Hamilton 
TWO-REEL  COMEDIES 
Dandy  and  the  Belle.  The  

Frank  McGlynn,  Jr.-Mary  Murray 
For  Two  Cents  June  6 

Do  Wolf  Hoper 
Freshman  Love   

Ruth  Etting 

Gigolo   Racket  The  20  Aug.  I 

Helen  Morgan 

Good  Mourning   Sept  5 

Eddie  Foy- Dressier- White 
Meal  Ticket,  The  June  18 

Jack  Pearl 

Old  Lace   

Ruth  Etting 

Politics   18...  Jan.  30/32 

George  Jessel 

Regular   Trouper,  A  

Ruth  Etting 

Silent  Partner.  The  Aug.  15 

Billy  Gazton 

Suecess   17  Sept.  5 

Jack  Haley 
WAYNE  AND  WHITE  COMEDIES 

Good  Pie  Forever   I  reel.. Aug.  6 

Billy  Wayne-Thelma  White 

Is  Your  Sombrero   7  Oet.  I 

Billy  Wayne 
WORLD  TRAVEL  TALKS— 
E.  M.  NEWMAN 

No.  I — Little   Journeys  to 
Great  Masters    I  reel  

No.  2— Southern  India     9  

No.  3 — Road  to  Mandalay   I  reel  

No.  4 — Mediterranean  By- 
ways   9  

No.  5 — Javanese  Journeys    9  

No.  6— Northern  India    I  reel  

No.  7 — Oberammergau    I  reol  

No.  8 — South  American 
Journeys    j  reel  

No.  9— Soviet  Russia    I  reel  

No.  10 — Paris    Glimpses   I  reel  


SERIALS 

UNIVERSAL 


(EACH  SERIAL  12  EPISODES  OF  TWO  REELS) 

Running  Time 

Title  Rel.  Date        Minutes  Reviewed 


Air  Mall  Mystery  Mar. 

James  Flavin- Lucille  Browne 
Battling  with  Buffalo  Bill..  Nov. 

Tom  Tyler- Rex  Bell 
Danger  Island   Aug 

Ken  Harlan-Lucllle  Browne 

Detective  Lloyd   Jan. 

Jack  Lloyd 


28/32  18...  Apr.  16/32 

(each) 

28  Oct.  3 


24. 


.Aug.  I 


4/32  Jan.  16/32 


WHAT  DOES  YOUR  PUBLIC 
KNOW  ABOUT  RAW  FILM? 

NOTHING,  perhaps.  Yet,  whether  they're 
aware  of  it  or  not,  people  are  profoundly  in- 
fluenced by  the  photographic  quality  which  that 
film  gives  or  does  not  give  them  on  the  screen. 
It  may  mean  all  the  difference  between  a  pic- 
ture that  goes  its  quiet,  unprofitable  way  and 
one  that  becomes  the  talk  of  the  town. 

There's  no  need,  these  days,  to  run  the  risk 
of  sacrificing  photographic  quality.  Eastman 
Gray-backed  Super-sensitive  Negative,  with  its 
unmatched  qualities  and  its  never -failing  uni- 
formity, costs  no  more  than  other  films,  yet  it 
helps  substantially  to  head  the  picture  for  suc- 
cess. Wise  the  cameraman  who  uses  it . . .  lucky 
the  exhibitor  who  runs  prints  made  from  it! 

EASTMAN  KODAK  COMPANY 


J.  E.  Brulatour,  Inc.,  Distributors 

New  York  Chicago  Hollywood 


Your  Patrons  will  Sympathize,  Laugh  and  Cry  over 


It 


The  Strange  Case 
of  Clara  Deane 

with  a  Powerful,  Dramatic  Cast 
WYNNE  GIBSON 

(The  girl  who  created  such  a  sensation  in 
"Ladies  Of  The  Big  House"  and  "24  Hours") 


PAT  O'BRIEN 
DUDLEY  DIGGES 


FRANCES  DEE 
GEORGE  BARBIER 


The  kind  of  dramatic  entertainment  that 
appeals  to  movie  fans  of  all  ages. 
Your  box  office  will   demonstrate  that  ! 


Directed  by  Louis  Gasnier  and 
Max  Marcin.    From  the  play 
by  Arthur  M.  Brilant.  Screen 
play  by  Max  Marcin. 


(Pa 


OTION  PICTURE 

HERALD 

A  CONSOLIDATION  OF  EXHIBITORS  HERALD-WORLD  AND  MOTION  PICTURE  NEWS 
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ 


op 


PROTECTION  AND 
THE  COURTS 

The   background   of  the   Youngclaus  suit 
and  what  the  trial  disclosed 

MERGING  THE  COASTS 

Sidney  Kent  tells  Academy  east  and  west 
film  centers  must  cooperate 

SELECTIONS 

Rita  C.  McGoldrick's  Selection  of  Motion 
Picture  Selections 


In  Two  Sections  —  Section  One 


Vol.  107,  No.  6 


Entered  as  second-class  matter,  January  12,  1931,  at  the  Post  Office,  at  New  York,  N.  Y.,  under  the  act  of  March  3,  1879.  pub- 
lished Weekly  by  Qutgley  Publishing  Co.,  Inc.,  at  1790  Broadway,  New  York.  Subscription.  $3.00  a  year.  Single  copies.  25  cents. 


May  7,  1932 


Powerful.  Emotional  Drama! 


Drama  that  cuts  the  heart.  Drama  that  holds 
one  enthralled  to  the  very  end.  Drama  that 
pierces  the  brain  and  brings  tears  to  the  eyes  of 
hard  boiled  movie  critics.  Drama  that  because 
of  its  believable  story,  splendid  emotional  cast 
and  perfect  direction  becomes  at  once  the  talk 
of  the  town.    That's  what  you  get  in 


THE  STRANGE 

CASE  OF 
CLARA  DEANE 

WYNNE  GIBSON 

Who  rose  to  dramatic  heights 
in  "Ladies  Of  The  Big  House9' 
and  "Two  Kinds  of  Women" 

PAT  O'BRIEN 
FRANCES  DEE 
DUDLEY  DIGGES 
GEORGE  BARRIER 


Directed  by  Louis  Gasnier  and  Max  Marcin. 
From  the  play  by  Arthur  M.  Brilant.  Screen 
play  by  Max  Marcin. 

EXTRA  PROFITS!  The  Happy  Spring  Song  From 


(paramount 


"Barbara  Stanwyck  exquisite  in 
inspiring  movie,  'So  Big.'  Her 
great  talent  as  an  actress  never 
has  been  demonstrated  more  bril- 
liantly.- A  sparkling  performance. 
She  is  magnificent. 

"George  Brent's  performance  has 
made  him  the  white  hope  among 
the  Warner  leading  men  .  .  . 
Women  will  love  it."— N.  Y.  Mir- 


Miss  Stanwyck  offers  a  charac- 
terization worthy  of  enrollment 
in  the  cinematic  Hall  of  Fame. 


"If  you  are  prone  to  reaching  for 
the  nearest  handkerchief  at  the 
slightest  excuse,  you  will  be  kept 
busy  groping  for  this  article  in 
the  film's  more  poignant  scenes. 


"The  Strand's  capacity  audience 
showed  its  enthusiastic  approval 
of  this  latest  Warner  film.  I  can 
well  understand  that  enthusiasm. 

"  'So  Big'  is  one  picture  every 
movie-goer  should  see."  —  New 
York  Telegraph. 

THREE  STARS.  "Engrossing, 
impressive  film  fare.  Splendid 
cast  led  by  that  charming  actress, 
Barbara  Stanwyck."— N.  Y.  Daily 
News. 

"A  touching  human  interest  film 
has  been  made  of  Edna  Ferber's 
fine  novel. 

"A  picture  to  make  you  think  and 
marvel." — N.  Y.  Herald  Tribune. 


VITAGRAPH,  INC..  DISTRIBUTORS 


With  these  FOX  hits 


NOTE 

the 

DATES  — 
DATE 

them 

IN 


WARNER  BAXTER 

in 

Man  About  Town 

Karen  Morley,  Conway  Tearle. 
Directed  by  John  Francis  Dillon. 

Released  May  22 


Rebecca  of 
Sunnybrook  Farm 

Marian  Nixon,  Ralph  Bellamy. 
Directed  by  Alfred  Santell. 

Released  June  26 


SOCIETY  GIRL      AFTER  THE  RAIN 


James  Dunn,  Peggy  Shannon, 
Spencer  Tracy.  Directed  by  Sid- 
ney Lanfield. 

Released  May  29 


Peggy  Shannon,  Spencer  Tracy. 
Directed  by  John  Blystone. 

Released  July  3 


GEORGE  O'BRIEN     ALMOST  MARRIED 


Death  Valley 

Cecilia  Parker.  Stewart  Edward 
White's  story.  Directed  by  David 
Howard. 

Released  June  12 

JOAN  BENNETT 

in 

Week  Ends  Only 

Ben  Lyon,  John  Halliday.  From 
Warner  Fabian's  story.  Directed 
by  Alan  Crosland. 

Released  June  19 


Violet  Heming,  Ralph  Bellamy. 
Alexander  Kirkland.  Directed  by 
William  Menzies. 

Released  July  1  7 
• 

jANEf  GATNOR 
charles  FARRELL 

in 

First  Tear 

Frank  Craven's  Broadway  hit. 
Directed  by  William  K.  Howard. 

Released  July  31 


FOX  PICTURES-Backed  by  Showmen! 


©C1B 


153400 


MOTION  PICTURE  HERALD 


Vol.  107,  No.  6 


May   7,  1932 


POSITIVELY  MINIMUM 

THE  editor  of  Motion  Picture  Herald  and  Mr.  H.  E.  Jamey- 
son,  of  the  Kansas  City  division  of  West  Coast  Theatres,  are 
enjoying  a  considerable  correspondence  on  certain  aspects 
of  the  art  and  industry  of  the  motion  picture  and  more  par- 
ticularly those  elements  which  tell  at  the  box  office,  including 
"the  curse  of  the  word"  which  has  fallen  across  the  cinema. 

So,  apropos  of  recent  editorial  comment  on  the  subject, 
Mr.  Jameyson  gleefully  writes: 

Betiveen  Kansas  City,  Missouri,  and  Kansas  City,  Kansas, 
there  is  a  long  viaduct  known  as  the  Inter-City  viaduct. 
It  was  built  many  years  ago  before  automobile  transporta- 
tion became  a  problem.  It  is  narrow  and  does  not  ade- 
quately handle  present  day  traffic.  Recently,  the  authori- 
ties of  both  sides  of  the  line,  decided  they  would  improve 
things  so  they  erected  large  signs  which  were  strung  at 
intervals  along  this  trafficway.  These  signs  read:  "Mini- 
mum speed  35 -miles — no  passing."  These  signs  did  not 
seem  to  have  the  desired  effect.  Slow  moving  vehicles  con- 
tinued to  clog  the  traffic  artery  so  the  city  fathers  put  then- 
heads  together  and  put  some  investigators  on  the  job  mak- 
ing the  astonishing  discovery  that  about  50%  of  the  people 
who  travel  along  the  viaduct  do  not  know  the  meaning  of 
the  word  "minimum."  So  the  signs  now  read — "You  must 
travel  3  5  -miles  and  no  passing." 

Seems  to  me  there  should  be  a  moral  in  this. 

There  is  indeed  a  moral,  as  Mr.  Jameyson  hopes.  It  is: 
"Sing  something  simple,"  and  jolly  well  make  it  simple,  too. 

V    V  V 
BOLOGNA  DE  MONTAGE 

SOME  years  ago  there  exuded  from  the  vaporings  of  a 
group  of  acutely  esoteric  young  intellectuals  of  the 
Quartier  Latin  a  new  vernacular  and  vocabulary  of  film 
discussion,  coincident  with  the  rise  of  a  painfully  highbrow 
appreciation  of  the  beginnings  of  a  pattern  of  art  form  in 
picture  structure.  Very  little  survives  of  that  altitudinous 
piff leology  from  Paris,  but  most  recently  there  has  been  a 
recrudescence  of  the  term  montage — meaning,  of  course,  just 
that,  or  "how  effects  are  put  together." 

Montage  is  by  way  of  being  quite  a  word  in  Hollywood 
just  now.  The  application  of  a  consciousness  of  the  principles 
of  montage  is  all  very  well  for  Hollywood,  but  it  is  a  word  that 
ought  not  to  be  let  out  of  doors  where  it  can  bite  the 
customers. 

Motion  picture  criticism  and  other  forms  of  publicity  will 
do  well  indeed  to  avoid  the  esoteric,  lest  the  public  get 
alarmed  and  flee  from  the  menacing  shadows  of  intellectuality. 
There  are  a  great  many  words  like  that.  Just  suppose  the 
consumers  of  the  sound  pictures  got  tangled  up  with  decibels 
of  the  speakers  and  the  gamma  of  the  sound  track!  The  cus- 
tomers do  not  care  how  and  why,  what  they  want  is  "what" 
and  "how  good." 


UNTAXED  COMPETITION 

WHILE  our  statesmen-economists  are  looking  about  foi 
sources  of  revenue,  they  might  be  diverted  from  their 
acute  focus  on  the  motion  picture  and  the  theatre  by 
a  reminder  that  the  publication  and  purveying  of  fiction  with 
type  on  paper  is  definitely  an  amusement  enterprise,  certainly 
of  no  greater  basic  necessity  than  the  wares  of  the  screen 
and  stage.  The  great  flood  of  detective  and  crime  novels,  the 
endless  river  of  newspaper  comics  and  the  monthly  cascades 
of  frothy  all-entertainment  magazines  are  definitely  amuse- 
ment enterprises  and  competitors  for  the  money  and  idle  time 
of  the  spenders.  The  only  important  difference  is  that  the 
printed  word  is  hallowed  with  respectable  associations  of  long 
standing,  while  the  amusement  purveyed  through  box  offices 
is  still  damned  by  the  concept  which  in  ancient  English  law 
classified  actors  along  with  "mountebanks,  wastrels  and  bear 
baiters."  No  logic  can  support  a  point  of  view  which  says, 
for  example,  that  such  a  product  as  "Grand  Hotel"  on  the 
printed  page  is  entitled  to  any  special  privilege  over  "Grand 
Hotel"  on  the  stage  or  screen.  It  is  the  same  story  purveyed 
to  the  same  persons  for  the  same  purpose. 

V  V  V 

FINGER  SNIFFERS 

MPORTANT  observations  concerning  audiences  are  recorded 
in  "Quicker  Than  the  Eye,"  a  new  book  by  the  able  Mr. 
John  Mulholland,  famous  magician.  He  remarks  upon  the 
basic  importance  of  being  able  to  make  the  spectators  look 
somewhere  else  while  the  prestidigitator  does  his  real  work, 
and  comments  that  therefore  intelligent  adults  make  the  most 
desirable  audience.  He  points  out  that  a  man  will  look  in  the 
direction  a  finger  points,  that  a  child  will  first  look  at  the 
finger,  and  that  a  dog  will  come  over  and  sniff  the  finger. 
That  would  make  it  a  problem  to  fool  a  dog  with  a  vanishing 
steak.  Motion  picture  audiences  are  like  that,  too — the 
dumber  they  are  the  more  they  demand  the  actual  goods, 
the  simon  pure  100  proof  emotionalism,  and  no  arty  inferences 
or  indirections. 

V  V  V 

IF  all  the  announced  and  alleged  millions  of  savings  and 
economies  in  the  industry  now  being  effected  were  laid 
end  to  end  they  would  pay  dividends.  No  one  can  save 
more  money  than  there  is.  Once  the  motion  picture  bragged 
of  what  it  spent.   Now  it  brags  of  what  it  saves. 

V  V  V 

THE  action  of  the  New  York  State  Court  of  Appeals  clear- 
ing John  C.  Flinn  and  Henry  F.  Lally  of  manslaughter 
charges  growing  out  of  the  Pathe  studio  fire  was  legally 
based  on  the  technicality  of  the  constitutional  safeguard 
against  double  jeopardy.  It  is  further  to  the  point  in  fact, 
rather  than  in  law,  that  it  was  technicality  and  politics  which 
got  them  into  it  in  the  first  place.  It  was  not  their  fire. 


MOTION  PICTURE  HERALD  MARTIN  QUIGLEY,  Editor-in-Chief  and  Publisher 

Incorporating  Exhibitor's  Herald,  founded  1915;  Motion  Picture  News,  founded  1913;  Moving  Picture  World,  founded  1907;  Motography.  founded  1909; 
The  Film  Index,  founded  1906.  Published  every  Thursday  by  Quigley  Publishing  Company,  1790  Broadway,  New  York  City.  Telephone  Circle  7-3100.  Martin  Quigley, 
Editor-in-Chief  and  Publisher;  Colvin  Brown,  Vice-President  and  General  Manager;  Terry  Ramsaye,  Editor;  Ernest  A.  Rovelstad,  Managing  Editor;  Chicago  office. 
407  South  Dearborn  street.  Edwin  S.  Clifford,  manager;  Hollywood  office.  Pacific  States  Life  Building,  Leo  Median,  manager;  London  office.  Faraday  House,  8-10 
Charing  Cross  Road,  London.  W.C.  2,  W.  H,  Mooring,  representative;  Sydney  office,  102  Sussex  street,  Sydney,  Australia.  Cliff  Holt,  representative;  Mexico  City  office. 
James  Lockhart,  Apartado  269,  Mexico  City,  Mexico.  Member  Audit  Bureau  of  Circulations.  All  contents  copyright  1932  by  Quigley  Publishing  Company.  All  editorial 
and  business  correspondence  should  be  addressed  to  the  New  York  office.  Better  Theatres  (with  which  The  Showman  is  incorporated) :  devoted  to  the  construction, 
equipment  and  operation  of  theatres,  is  published  every  fourth  week  as  section  2  of  Motion  Picture  Herald.  Other  Quigley  Publications:  Motion  Picture  Daily, 
The  Hollywood  Herald,  The  Motion  Picture  Almanac,  published  annually,  and  The  Chicagoan. 


8 


MOTION    PICTURE  HERALD 


May    7,  1932 


XHE  SHOULD  BE  WRAPPED  IN  COTTON' 

—WALT HAM  (MASS.)  NEWS-TRIBUNE 


DEVILTRY 

Any  adult  whose  moral  fabric  would  be 
weakened  by  a  motion  picture  should  be 
"wrapped  in  cotton,"  says  the  NEWS-TRI- 
BUNE of  WALTHAM  in  MASSACHU- 
SETTS, thus: 

Without  defending  those  moving 
pictures  which  unduly  glorify  crime 
or  sex,  the  tendency  to  blame  the 
movies  for  every  sin  of  society  is  car- 
ried to  ridiculous  extremes.  Critics 
of  the  moving  pictures  seem  to  think 
that  every  film  should  be  toned  down 
— or  up — to  the  level  of  the  young 
person,  the  boy  or  girl  of  from  six  to 
fifteen  years  of  age.  This  same  type 
of  critic  also  directs  its  shafts  from 
time  to  time  at  newspaper  headlines, 
magazines  and  books,  failing  to  dis- 
criminate between  the  "literature" 
which  specializes  in  pornography  and 
the  idealizing  of  crime  and  those 
which,  in  the  depicting  of  life,  make 
crime  and  vice  merely  incidental  to  a 
complete  picture.  .  .  . 

As  a  matter  of  fact,  we  believe  the 
influence  of  the  movies  either  for 
good  or  for  evil  has  been  greatly  ex- 
aggerated. .  .  .  All  the  deviltry  in 
which  young  people  indulged  used  to 
be  attributed  to  the  "dime  novel,"  now 
attaining  a  dignity  it  did  not  possess 
till  it  became  a  rarity.  .  .  . 

The  adult  whose  moral  character 
would  be  weakened  by  anything  he 
sees  in  the  films  should  be  wrapped 
in  cotton  and  carefully  secluded  from 
contact  with  the  world.  .  .  .  Those 
who  accept  what  they  see  as  a  com- 
plete picture  would  be  convinced  that 
all  women  are  beautiful  because  he 
met  one  pretty  girl  on  the  street.  If 
films  do  not  meet  with  the  approval 
of  parents  they  should  keep  their  chil- 
dren away  from  this  type.  .  .  . 

.  .  .  There  will  always  be  pictures 
as  there  will  always  be  plays  which 
make  appeal  to  the  lower  instincts, 
until  such  time  as  society  has  edu- 
cated itself  to  an  appreciation  only 
of  what  is  fine  and  soul-inspiring.  But 
as  long  as  there  is  an  apparently  earn- 
est effort  toward  improvement,  there 
is  no  real  reason  for  indiscriminate 
criticism. 

V 

IMPROVING 

The  propensity  of  the  motion  picture  to 
"rid  the  provincial  of  his  feeling  of  inferior- 
ity" is  emphasized  by  Mrs.  Walter  Ferguson, 
writer  on  women's  topics  for  the  NEWS- 
PAPER ENTERPRISE  ASSOCIATION: 

...  I  have  small  patience,  how- 
ever, with  those  who  are  always  cry- 
ing down  the  movies.  Because  while 
this  may  be  our  newest  and  crudest 
industry,  it  is  improving  all  the  time. 

.  .  .  Those  critics  .  .  .  can  have  no 
adequate  conception  of  what  it  means 
to  the  country  man  to  be  able  to  see 


the  best  showing  pictures  at  the  very 
same  time  they  are  shown  in  metro- 
politan centers.  I  know  of  nothing 
that  has  so  helped  to  rid  the  provin- 
cial of  his  feeling  of  inferiority  and 
ignorance  as  the  radio  and  the  mov- 
ing pictures. 

V 

AN  IDEA 

An  editorial  writer  of  the  TRIBUNE  at 
CHANUTE  in  KANSAS,  in  a  moment  of 
whimsy,  proposes  the  following  as  a  solution 
of  the  taxation  problem: 

The  movie  industry  is  vastly  dis- 
turbed by  the  proposed  federal  tax  on 
admissions.  We  propose  a  compro- 
mise. If  the  movie  is  a  genuinely  en- 
tertaining one,  the  Government  won't 
ask  a  cent.  If  it's  just  fair  to  mid- 
dling, a  10  per  cent  levy  will  be  de- 
manded. If  the  picture  is  rotten,  the 
Government  will  get  half  of  the  gate 
receipts.  Should  any  question  arise 
as  to  the  merits  of  any  film  in  particu- 
lar, a  vote  of  the  audience  would  de- 
cide the  matter. 


This  IVeek 

Entire  problem  of  protection  is  bound  up 
in  Youngclaus  suit;  the  story  of  the  case 
and  its  background  Page  9 

Hughes  threatens  showdown  with  censor 
boards  of  states  as  "Scarface"  sanction  is 
delayed  Page  1 1 

Benjamin  De  Casseres  comments  on  the 
Broadway  stage  offerings  from  the  view- 
point of  screen  possibilities  Page  12 

Centralized    exploitation    by    producers  is 

proposed  by  Lester  F.  Martin  Page  16 

Coasts  must  cooperate,  Kent  tells  Academy; 
and  Lightman  suggests  fewer  but  better 
pictures  Page  17 

Paramount    will    offer    minimum    of  63 

features  and  120  shorts  Page  20 

FEATURES 

Editorial  Page  7 

What  the  Press  Says  Page  8 

The  Camera  Reports  Page  13 

Asides  and  Interludes  Page  23 

Selections — By   Rita   C.  McGoldrick             Page  45 

Jenkins'  Colyum  Page  6) 

DEPARTMENTS 

Box  Office  Receipts  Page  38 

Passing  in  Review  Page  28 

Managers  Round  Table  Page  49 

Short  Features  Page  78 

Chicago  Page  78 

Music  and  Talent  Page  64 

Technological  Page  68 

The  Release  Chart  Page  71 

Classified  Advertising  Page  77 


HARPING 

"Freedom"  within  the  industry  shoidd 
lead  it  into  new  fields  and  higher  standards, 
in  the  opinion  of  the  NEWS  of  CHICAGO, 
as  expressed  in  the  following  editorial: 

.  .  .  The  millions  of  persons  who 
depend  largely  on  motion  pictures  for 
their  education  and  amusement  are 
interested  less  in  legal  issues  than  in 
the  probable  practical  and  artistic  ef- 
fects of  the  decree.  Those  certainly 
should  be  beneficial.  Wkolesome  com- 
petition is  essential  if  the  film  indus- 
try is  to  minister  to  important  ele- 
ments of  the  population  notoriously 
dissatisfied  with  the  general  run  of 
pictures  and  their  continuous  harping 
on  the  sex  theme.  Monopoly  leads  to 
coercion  as  well  as  to  extreme  stand- 
ardization. Freedom  should  lead  to 
greater  variety,  bolder  experimenta- 
tion, courage  in  exploring  new  sub- 
jects and  new  fields. 

The  small  picture  theatres,  too,  have 
had  to  accept  such  films  as  the  pow- 
erful producing  corporations  chose  to 
give  them.  .  .  . 

The  standards  of  the  film  industry 
grievously  need  to  be  elevated.  Aboli- 
tion of  the  monopoly  should  lead  to 
notable  improvement. 


V 


FREE  ART 

There  is  much  to  be  said  for  "free  trade 
in  art,"  an  editorial  writer  in  the  STAR  at 
KANSAS  CITY  points  otit  in  a  discussion 
of  the  Dickstein  bill: 

It  is  a  little  hard  to  follow  the  argu- 
ment for  the  Dickstein  bill,  which 
would  serve  greatly  to  restrict  the  ap- 
pearance of  foreign  actors  and  ac- 
tresses in  this  country.  Apparently, 
the  principal  reason  why  the  United 
States  should  bar  members  of  their 
profession  is  that  foreign  countries 
exclude  American  actors  and  ac- 
tresses. At  least,  retaliation  seems  to 
have  played  a  considerable  part  in  the 
debate  on  the  bill  which  has  just  been 
passed  by  the  house.  But  it  may  be 
that  the  foreign  governments  are 
wrong  in  their  policy  and  unless  some 
bargaining  advantage  is  to  be  gained 
by  similar  restrictions,  there  is  no 
virtue  in  following  a  bad  example. 

As  a  matter  of  fact,  there  is  a  good 
deal  to  be  said  for  free  trade  in  art. 
It  is  a  question,  for  example,  whether 
a  virtual  embargo  on  the  importation 
of  foreign  actors  and  actresses  would 
be  in  the  best  interest  of  the  American 
theatre.  The  high  level  of  acting  in 
this  country  today  is  probably  due,  at 
least  in  part,  to  competition  from  the 
foreign  members  of  the  profession, 
and  the  motion  picture  audience,  as 
well  as  that  of  the  legitimate  theatre, 
would  be  penalized  by  their  exclusion. 


May    7,  1932 


MOTION    PICTURE  HERALD 


9 


ENTIRE  PROBLEM  OF  PROTECTION 

BOUND  UP  IN  YOUNCCLAUS  SUIT 


Decision  Due  in  June  in  Case 
Testing  Validity  of  Zoning 
Agreements  Between  Distrib- 
utors and  Circuits  in  Nebraska 

By  IRVING  PERLMETER 

(Special  Correspondent  at  Lincoln,  Neb.) 

Decision  in  the  now  famous  Nebraska 
suit  of  William  N.  Youngclaus  versus  dis- 
tributors and  circuits,  on  the  issue  of  pro- 
tection, is  due  late  in  June.  Protection  be- 
tween towns,  the  moot  point  battled  out  in 
United  States  district  court  at  Lincoln,  Neb., 
with  the  taking  of  testimony  in  the  week 
of  April  18-23,  is  a  problem  of  only  three 
years  standing  as  far  as  the  Omaha  ex- 
change territory  is  concerned.  The  Young- 
claus suit,  called  the  nation's  first  test  of 
protection  agreements  between  distributors 
and  circuits  focused  attention  principally 
upon  two  groups:  Publix  Theatres  and  Al- 
lied States  Association. 

It  is  probable  that  any  other  producer- 
owned  theatre  circuit  would  have  fought  for 
protection  in  1929  after  the  supreme  court 
declared  illegal  the  arbitration  clause  of  the 
standard  exhibition  contract.  But  it  was  in 
that  year  that  Publix  acquired  its  outstate 
houses  in  Nebraska  and  the  propagation  of 
the  protection  cause  fell  to  its  lot.  Today 
Publix  has  about  35  theatres  in  the  Omaha 
territory.  RKO  two  and  Fox  three,  and  so 
the  problem  is  all  Publix's. 

The  Role  of  Publix 

Before  discussing  in  detail  the  history  of 
the  Youngclaus  suit,  it  is  necessary  to  say 
that,  for  the  most  part,  the  role  of  Publix 
in  this  area's  protection  fight  is  not  denied. 
Arthur  Mullen,  of  Omaha,  and  Bruce  Brom- 
ley and  George  Shea,  of  New  York,  who 
acted  as  attorneys  for  Publix  and  all  dis- 
tributors which  were  co-defending  the 
Youngclaus  suit,  based  practically  their  en- 
tire defense  on  the  proposition  that  the 
Omaha  protection  plan  of  July  22,  1930, 
was  a  necessary  and  reasonable  step  to  curb 
the  exorbitant  protection  demands  of  Publix. 

Several  things  happened  at  Omaha  in 
1929.  Publix  went  outstate  by  buying  a 
circuit  of  small  town  theatres  from  Univer- 
sal. At  about  the  same  time,  Publix,  RKO 
and  Fox  joined  the  MPTO  of  this  territory. 
The  MPTO  had  at  that  time  a  history  of 
10  years  behind  it  and  was  recognized  as  an 
independent  organization.  It  had  had  as 
many  as  200  or  more  members,  and  Charles 
E.  Williams  of  Omaha  was  its  president. 
Williams  testified  at  the  Youngclaus  trial 
that  the  affiliated  theatres  came  into  his 
organization  "largely"  at  his  personal  re- 
quest. But  he  also  told  the  court  that  in 
the  year  1930,  the  critical  one  in  the  pro- 
tection fight,  the  affiliated  theatres  paid  $4,- 
000  of  the  total  of  $5,800  dues  received  by 
his  group.  He  himself  received  a  salary  of 
$2,200  "for  settling  minor  disputes  among 
members"  and  distributing  words  of  com- 
fort and  wisdom. 

But  in  1930,  MPTO  membership  fell  off 
to  a  little  more  than  100  and  the  following 
year  dropped  still  more.  For  1932,  Williams 
refused  to  estimate  his  membership. 

That  sets  the  stage  for  the  other  party  to 


the  current  fray — Allied  States  Association. 
Allied  was  born  out  of  looming  protection 
battles  in  Iowa  late  in  the  summer  of  1929, 
and  a  few  months  later  in  Nebraska  for  the 
same  reason.  Lester  F.  Martin  of  Nevada, 
Iowa,  became  the  active  agent  of  both,  and 
the  two  states  merged  their  Allied  organ- 
izations in  January,  1932. 

The  testimony  in  the  Youngclaus  case 
proved  that  there  was  no  uniform  protec- 
tion between  towns  prior  to  the  agreement 
of  July  22,  1930.  Publix  demanded  and  ob- 
tained protection  on  many  pictures ;  in  fact, 
got  more  time  and  area  in  its  protection  on 
individual  films  than  under  the  agreement. 
But  energetic  independents  obtained  enough 
first-runs  to  be  happy  and  comparatively 
prosperous.  A  letter  from  the  New  York 
Publix  office,  that  was  introduced  in  evi- 
dence by  the  defense,  complains  of  this  fact. 

The  files  of  the  Omaha  Film  Board  of 
Trade  show  that  in  January,  1930,  Subur- 
ban Theatres,  Inc.,  running  two  second-run 
houses  in  Omaha,  brought  up  the  subject 
of  protection  officially  for  the  first  time. 
It  had  been  charged  that  this  was  a  "blind" 
for  later  Publix  moves.  At  about  that  time 
the  New  York  Publix  office  sent  to  Omaha 
for  a  schedule  of  desired  protection.  The 
letter  came  from  Max  Friedman  to  Herbert 
W.  Wengel,  Publix  booker  for  the  Nebraska 
territory,  and  Wengel  passed  the  call  down 
the  line.  All  data  were  relayed  to  New 
York,  where  a  zoning  plan  to  cover  all  Pub- 
lix theatres  in  this  territory  was  drafted. 
Copies  of  it  were  provided  to  all  branch 
managers  by  Wengel.  One  other  person  had 
a  copy  of  it— Williams,  of  the  MPTO. 

Independents  Walk  Out 

Then  came  April  and  an  annual  meeting 
of  the  MPTO.  About  50  independents  were 
present,  but  when  talk  got  to  protection  and 
the  members  were  given  a  general  idea  of 
the  Publix  demands,  most  of  them  walked 
out.  At  the  end  of  the  second  day  of  the 
convention,  close  to  midnight,  with  about  a 
dozen  present,  a  resolution  was  presented 
and  passed  authorizing  Williams  to  appoint 
himself  and  two  others  as  a  committee  to 
draft  a  protection  plan  "in  opposition  to  the 
Publix"  plan.  At  no  time  during  these  meet- 
ings was  the  actual  copy  of  the  Publix  plan 
shown.  Williams  says  that  he  had  received 
it  "in  confidence." 

Zoning  Committee  Formed 

What  followed  next  appears  difficult  to 
understand.  Wengel  testified  in  court  that 
all  the  branch  managers  had  said  "Okay" 
when  he  gave  them  the  Publix  demand, 
which,  for  protection  between  towns, 
amounted  to  30  days  and  between  25  and 
50  miles. 

The  Omaha  Film  Board  of  Trade  formed 
a  zoning  and  protection  committee  and  Pal- 
freyman  came  out  from  the  New  York  office 
of  the  MPPDA.  Meetings  were  held  late 
in  June  and  again  in  July,  and  on  July  22 
the  group  agreed  on  a  virtual  copy  of  the 
Los  Angeles  plan,  which  Williams  says  was 
his  idea.  This  plan  gave  the  Publix  house 
at  Norfolk,  Neb.,  10  days  and  15  miles  in- 
stead of  30  days  and  20  miles  as  asked. 
Max  Friedman  and  Wengel  were  the  only 
ones  to  oppose  the  plan,   but  Friedman 


Allied  Arrayed  Against  Publix 
Principally;  Questions  of 
Compulsory  Arbitration  and 
Coercive  Zoning  Also  Factors 

agreed  to  submit  it  to  New  York,  where 
it  seems  to  have  been  approved  without 
argument. 

The  Youngclaus  suit  makes  an  important 
argument  on  the  question  of  whether  the 
independents  had  any  say  in  this  plan. 
Youngclaus  himself  was  not  a  member  of 
the  MPTO.  At  the  protection  meetings 
there  were  three  so-called  independents : 
Williams,  W.  A.  Bowker  of  Dunlap,  Iowa, 
and  H.  G.  Day  of  Tekamah,  Neb.,  were  the 
MPTO  committee.  Later  there  were  ap- 
pointed to  the  permanent  committee  W.  H. 
Creal  of  Neola,  Iowa,  and  H.  E.  Brookings 
of  Weeping  Water,  Neb.  All  the  others 
were  branch  managers,  Publix  men,  or  sub- 
urban theatre  owners  of  Omaha. 

It  is  in  the  evidence  of  the  Youngclaus 
suit  that  the  July  22,  1930,  protection  plan 
freed  Bowker  of  the  protection  that  Publix 
demanded  over  him  from  Missouri  Valley, 
that  the  plan  put  one  of  Day's  chief  rivals 
under  the  protection  of  another  Publix 
house,  that  amendments  adopted  soon  after- 
ward performed  similar  favors  for  Creal 
and  Brookings. 

Plan  Placed  in  Effect 

The  plan  was  submitted  to  New  York 
home  offices,  approved  and  placed  in  effect 
about  Sept.  I,  1930.  The  result,  says  Allied, 
was  a  plan  to  crush  the  independents,  and, 
say  the  distributors,  to  deliver  the  inde- 
pendents from  Publix  domination. 

The  distributors,  one  after  another,  took 
the  stand  in  the  Youngclaus  case  and  testi- 
fied under  oath  that  the  sole  purpose  of  the 
plan  was  to  limit  Publix.  It  only  set  maxi- 
mums and  not  compulsory  protection  periods, 
they  said. 

From  a  legal  viewpoint  this  is  an  import- 
ant issue.  Whether  Federal  Judge  T.  C. 
Munger  of  Lincoln  will  say  that  the  agree- 
ment violated  the  anti-trust  laws  will  de- 
pend a  great  deal  on  whether  the  protection 
periods  were  mere  maximums  or  rigid  man- 
dates. 

In  the  foregoing  we  have  noted  the  sworn 
statements  of  the  parties  who  drafted  the 
agreement  that  the  periods  were  only  maxi- 
mums. But  the  minutes  of  the  Omaha  Film 
Board  of  Trade  during  June  were  shown  in 
court  and  they  disclose  that  the  'first  draft 
of  the  protection  plan  carried  a  whole  para- 
graph defining  the  periods  as  mere  maxi- 
mums. Those  same  minutes  show  that  by 
the  formal  process  of  a  motion  and  a  vote, 
that  paragraph  was  stricken  out.  Not  a 
single  man  of  the  defense  witnesses  showed 
an  instance  in  which  less  than  the  so-called 
maximum  protection  was  granted.  Some  of 
the  branch  managers  told  the  writer  that 
hundreds  of  such  cases  can  be  cited,  but 
they  weren't  shown  in  court  and  Young- 
claus' attorney  openly  challenged  the  de- 
fense to  do  so. 

Involved  in  the  question  of  maximum  ver- 
sus exact  periods  is  the  all-important  issue 


10 


MOTION    PICTURE  HERALD 


May    7,  1932 


THE  STORY  OF  THE  YOUNCCLAUS  SUIT 


(Continued  from  preceding  page) 

of  coercion — the  stumbling  block  upon  which 
the  arbitration  clause  was  killed  by  the 
supreme  court  in  the  Paramount  case.  The 
danger  of  this  was  not  at  all  overlooked  by 
the  Omaha  Film  Board  of  Trade  in  the  first 
round  of  the  Youngclaus  battle. 

In  November,  1930,  immediately  after 
Youngclaus  told  the  zoning  and  protection 
committee  of  the  Film  Board  that  he  would 
not  submit  to  protection.  Regina  Molseed, 
secretary  of  the  board,  wrote  to  Gabriel 
Hess,  in  which  she  asked  this  question,  "Are 
we  justified  in  forcing  protection  on  Young- 
claus against  his  will  ?" 

Hess  wrote  back  in  a  hurry,  suggesting 
an  amendment  to  the  protection  plan  to  get 
away  from  such  a  possibility.  "We  are 
forcing  no  one,"  he  declared. 

Miss  Molseed  proceeded  to  send  out  a 
bulletin  to  the  parties  to  the  protection 
plan,  telling  them  that  the  periods  were 
mere  maximums.  An  important  decision 
for  the  court  to  make  will  be  whether  there 
was  valid  interpretation  or  amendment  of 
the  protection  agreement  at  this  point.  Miss 
Molseed  said  on  the  witness  stand  that  the 
change  was  not  authorized  by  any  meeting 
or  committee,  but  was  undertaken  largely 
on  her  own  responsibility. 

Youngclaus  a  Showman 

That  is  the  background  of  the  Youngclaus 
case,  most  of  which  was  developed  in  open 
court,  and  cannot  be  disputed.  Now  as  to 
the  man  whose  name  the  suit  bears. 

William  N.  Youngclaus,  37  years  old,  has 
been  in  the  motion  picture  business  since 
he  was  12  years  old.  He  has  worked  in 
and  owned  theatres  in  half  a  dozen  states, 
and  is  recognized  as  a  first  class  showman. 
He  bought  a  house  in  Madison,  Neb.,  16 
or  17  road  miles  from  Publix  in  Norfolk, 
in  January,  1930.  On  April  4  he  opened 
a  completely  remodeled  theatre  which  he 
named  the  Capitol.  The  house  that  he 
bought  was  still  running  silent  pictures,  but 
Youngclaus  spent  a  considerable  amount  of 
money,  considering  the  size  of  the  enter- 
prise, to  install  sound  and  to  improve  acous- 
tics. The  town  was  slightly  larger  than 
1,000  but  drew  well  from  a  farm  radius  of 
about  10  miles.  His  theatre  had  about  500 
seats  compared  to  1,100  in  the  Granada 
theatre  of  Publix  in  the  larger  city  of 
Norfolk. 

He  showed  in  court,  and  the  defense 
helped  him  prove,  that  up  until  the  summer 
of  1931  he  showed  dozens  of  pictures  be- 
fore his  Publix  rival  in  Norfolk,  and  vice 
versa. 

He  said  that  the  first  time  he  ever  heard 
of  the  protection  plan  was  in  November, 
1930.  On  November  17  he  was  summoned 
before  the  zoning  and  protection  committee 
of  the  Omaha  Film  Board  of  Trade  to  an- 
swer the  complaint  of  Publix  that  he  was 
within  the  Norfolk  zone  and  ought  to  be 
yielding  protection.  Youngclaus  appeared 
with  an  attorney  from  his  home  town  and 
challenged  the  authority  of  the  committee. 
Youngclaus  says  that  R.  S.  Mendenhall, 
Paramount  Publix  manager,  who  was  chair- 
man, told  him  that  the  only  way  he  could 
get  pictures  was  to  submit  to  the  protection 
plan.  Mendenhall  and  all  the  others  present 


ANDORRA  SEES 
ITS  FIRST  FILM 

Tiny  Andorra,  oldest  and  smallest 
republic  in  the  world,  located  some- 
where in  the  Pyrenees  Mountains,  sepa- 
rating France  and  Spain,  tvent  to  a 
motion  picture  theatre  for  the  first 
time  in  its  life  on  Tuesday.  The  the- 
atre teas  only  a  converted  cowshed, 
according  to  the  United  Press,  but 
fully  half  of  the  country's  5,000  popu- 
lation made  an  effort  to  get  in.  The 
cowshed  capacity  is  5  00  humans. 
Several  acts  of  alleged  vaudeville  ac- 
companied the  home-made  Spanish 
films,  one  a  comedy  of  love  and  in- 
trigue. 


deny  that  Mendenhall  or  anyone  else  told 
Youngclaus  this  or  anything  like  it. 

He  Gets  the  Pictures 

Youngclaus  went  home  and  the  distribu- 
tors provided  him  with  pictures  as  they  had 
in  the  past,  so  that  he  continued  to  show 
many  films  ahead  of  Norfolk.  Defense 
Counsel  Mullen  makes  quite  a  point  of  this, 
as  showing  that  the  protection  plan  was  not 
mandatory.  Youngclaus'  attorneys  answer 
that  the  distributors  were  merely  afraid  of 
violating  contracts,  most  of  which  called  for 
about  one  picture  a  week,  from  each  of  sev- 
eral companies,  and  because  of  Hess'  warn- 
ing. 

Time  came  for  the  signing  of  1931-32 
contracts  and  the  war  began.  Youngclaus 
wrote  into  each  of  his  new  contracts  a 
clause  saying,  "Madison  has  no  protection 
over  any  other  city  and  no  other  city  has 
protection  over  Madison."  The  branch  man- 
agers forwarded  these  offers  to  New  York 
where  they  were  unanimously  refused. 
Youngclaus  says  the  salesmen  told  him  that 
the  refusals  were  based  on  the  protection 
plan  and  the  branch  managers  testified  that 
the  offers  were  turned  down  because  they 
contradicted  contracts  already  negotiated  in 
New  York  with  Publix.  guaranteeing  pro- 
tection. The  difference  is  a  legal  point,  but 
the  situation  is  the  same. 

Conciliation  Fails 

Youngclaus  was  a  member  of  Allied  and 
went  to  Paul  F.  Good,  Allied  attorney. 
Good  recommended  a  30-day  attempt  at 
conciliation,  and  when  that  time  elapsed 
he  filed  the  suit  in  Lincoln  in  the  federal 
court.  At  the  present  time  Youngclaus  is 
receiving  pictures  under  a  special  agree- 
ment reached  between  Good  and  George 
Shea,  which  effects  a  sort  of  moratorium 
on  the  protection  fight  until  the  lawsuit  can 
be  settled  by  the  courts. 

Of  course,  Youngclaus  is  merely  the 
"front"  in  the  suit,  although  he  was  the 
originator.  The  title  of  the  case  is  "William 
N.  Youngclaus,  on  behalf  of  himself  and 
others  similarly  situated,  vs.  Omaha  Film 
Board  of  Trade,  et  al." 

In  January,  1932,  at  the  joint  meeting  of 
Nebraska  and  Iowa  Allied,  it  was  voted  to 
raise  $15,000  to  fight  the  case.  Twelve  thou- 


sand dollars  of  that  has  already  been  pledg- 
ed, according  to  Lester  Martin.  The  Ne- 
braska and  Iowa  Allied  will  see  the  case 
through  the  lower  federal  court  and  the 
circuit  court  of  appeals,  it  is  said.  If  it 
goes  on  from  there,  it  probably  will  be 
handled  by  the  national  Allied.  Abram  F. 
Myers,  general  counsel  of  national  Allied, 
has  kept  in  close  communication  with  Good 
since  the  inception  of  the  suit,  and  had 
planned  to  be  in  Lincoln  for  the  trial,  until 
other  business  detained  him  in  Washington. 

The  distributors  also  are  planning  to  take 
the  case  up  the  line  of  appellate  courts. 
Mullen  did  most  of  the  courtroom  work  for 
the  defense,  but  Bruce  Bromley  and  George 
Shea  of  the  New  York  firm  of  Cravath,  de 
Gersdorff,  Swaine  and  Wood,  are  prepar- 
ing the  briefs  that  will  be  filed  about  June  1. 

Brookhart  Asked  Report 

In  the  meantime,  it  is  known  at  Omaha 
that  the  department  of  Justice,  at  the  in- 
sistence of  Senator  Smith  Wildman  Brook- 
hart,  who  seeks  a  Federal  investigation  of 
alleged  abuses  in  the  industry,  has  asked  for 
an  informal  report  on  the  Youngclaus  case. 
That  such  a  report  is  being  made  is  also 
known. 

Judge  Munger's  decision  is  to  be  expect- 
ed late  in  June.  Munger  is  a  small,  keen- 
witted and  sharply  analytical  magistrate. 
He  will  be  71  years  old  in  July,  but  bears 
the  appearance  of  being  at  least  15  years 
younger  and  can  shoot  18  holes  of  golf  in 
about  80.  He  has  been  on  the  federal  bench 
for  a  quarter  of  a  century,  and  is  highly 
considered  nationally.  Circuit  Judge  W.  S. 
Kenyon,  former  prominent  United  States 
senator,  in  a  personal  letter  to  the  writer 
said  that  Munger  would  have  been  a  "great 
addition"  to;  the  United  States  supreme 
court  and  should  have  been  promoted  there 
long  ago.  Munger,  it  is  said,  has  failed  of 
promotion  because  of  his  history  of  "stand- 
pat  Republicanism"  while  insurgent  George 
W.  Norris  was  in  the  senate  from  Nebraska. 
Norris  does  not  oppose  Munger,  but  is  not 
in  a  position  to  ask  a  regular  Republican 
president  for  patronage.  A  decade  ago 
even  the  late  Chief  Justice  William  Howard 
Taft  took  up  the  cause  of  Munger's  promo- 
tion, but  politics  decreed  otherwise. 

The  Omaha  counsel  on  both  sides  are 
Democrats.  Arthur  Mullen  has  been  Demo- 
cratic national  committeeman  from  Ne- 
braska for  ages,  and  Good  was  the  winner 
just  a  few  weeks  ago  of  the  Democratic 
nomination  for  attorney  general  of  Nebras- 
ka. Good  is  a  mild,  middle-aged  scholar. 
He  not  only  attended  the  University  of 
Nebraska,  but  won  a  Rhodes  scholarship 
and  went  to  Oxford  over  the  seas. 

The  sole  remaining  angle  of  the  Young- 
claus case  is  likely  to  hang  fire  for  some 
time.  Youngclaus  asked  the  attorney  gen- 
eral of  Nebraska  to  investigate  the  protec- 
tion problem,  with  a  view  to  action  under 
the  state's  unfair  practices  act.  Attorney 
General  C.  A.  Sorensen  naturally  announced 
that  he  would  withhold  action  pending 
Judge  Munger's  decision.  With  Sorensen 
and  Good  campaigning  against  each  other 
this  summer,  it  is  not  likely  that  either  will 
press  the  state  investigation  this  year.  Al- 
lied, for  instance,  is  reluctant  to  do  any- 
thing about  the  state  matter  for  fear  of 
becoming  involved  in  politics. 


May    7,  1932 


MOTION    PICTURE  HERALD 


HUGHES  THREATENS  SHOWDOWN  ON 
"SCARFACE"  WITH  STATE  CENSORS 


Boards  in  Five  States  Withhold 
Action  on  Production;  Ohio 
Alone  Has  Sanctioned  Show- 
ing of  the  Gangster  Picture 

Interest  in  the  "Scarface"  situation  in- 
volving Howard  Hughes  began  to  spurt  this 
week  as  the  producer  of  the  picture  started 
to  concentrate  efforts  to  force  a  "show- 
down" with  censor  boards. 

With  five  of  the  country's  six  state  boards 
withholding  action  on  "Scarface,"  Hughes 
threatens  legal  action  against  the  various 
boards  with  the  declaration  that  "he  will 
make  no  compromise  with  censors  over  de- 
letions," but  will  ask  court  authority  to 
order  the  release  of  the  picture  without  cuts. 

Ohio's  is  the  only  state  board  which  has 
passed  the  picture  to  date;  no  eliminations 
were  made.  The  state  censors  of  New 
York,  Pennsylvania,  Virginia,  Kansas  and 
Maryland  still  have  "Scarface"  under  con- 
sideration. 

Wingate  Answers  Suit  Threat 

Dr.  James  B.  Wingate,  head  of  the  New 
York  board,  said  that  he  would  attend  a 
second  screening  of  "Scarface"  in  New 
York  this  week,  but  added  that  it  was  un- 
likely any  decision  on  releasing  the  picture 
would  be  made  immediately  thereafter.  Dr. 
Wingate  did  not  intimate  whether  or  not  the 
New  York  release  of  the  picture  would  de- 
pend upon  Hughes'  willingness  to  make  de- 
letions. He  said  that  the  authority  of  the 
New  York  censor  board  in  passing  on  pic- 
tures was  clearly  defined,  and  that  Hughes' 
threat  to  take  legal  action  against  the  board 
in  the  event  it  did  not  authorize  exhibition 
of  the  picture,  was  not  particularly  impres- 
sive. 

"I  frequently  recommend  that  procedure 
to  producers  who  are  dissatisfied  with  the 
board's  decisions,"  said  Dr.  Wingate.  "If 
the  owner  of  the  picture  feels  that  our 
judgments  are  in  error,  he  has  the  right 
to  appeal  to  the  Commissioner  of  Education 
at  Albany,  and  if  the  producer  is  dissatis- 
fied with  the  decision  of  the  Commissioner 
of  Education  he  may  then  ask  for  a  review 
of  the  subject  by  the  appellate  division." 

Dr.  Wingate  denied  that  the  New  York 
board  delay  in  passing  upon  "Scarface" 
was  due  to  any  public  antipathy  to  gangster 
pictures  or  to  any  order  to  the  censors  from 
state  officials,  including  officials  of  the  De- 
partment of  Education,  to  "unofficially  ban 
the  exhibition  of  gangster  pictures." 

"Department  heads  and  other  state  of- 
ficials have  never  communicated  their  view- 
points on  gangster  pictures  to  me,"  said 
Dr.  Wingate. 

Cermak  Reactions  Awaited 

The  Chicago  censor  board,  likewise,  has 
not  passed  upon  the  picture  as  yet,  and  a 
decision  there  is  believed  to  hinge  upon  the 
personal  reactions  of  Mayor  Anton  Cer- 
mak, who  has  consented  to  attend  a  private 
preview  of  "Scarface,"  to  be  given  in  Chi- 
cago in  the  near  future.  There  is  no  state 
censor  board  in  Illinois,  but  the  jurisdic- 
tion of  the  Chicago  board  extends  over  the 


most  important  exhibition  territory  in  the 
state. 

Mae  Clausen,  chairman  of  the  Kansas 
state  censor  board,  has  said  that  that  body 
will  "have  an  announcement  to  make"  in 
connection  with  "Scarface"  within  the  next 
few  days.  The  state  board  already  has 
banned  the  picture  on  the  grounds  that  it 
tends  "to  debase  public  morals,"  but  rep- 
resentatives of  Hughes  have  been  urging 
the  board  to  reconsider.  The  picture  is 
scheduled  to  open  at  Loew's  Midland  the- 
atre, at  Kansas  City,  Mo.,  some  time  this 
month.  It  was  passed  by  the  Missouri  city's 
censor  board  without  deletions,  but  with  the 
alternative  ending  which  shows  the  gang 
leader  shot  by  police,  instead  of  being 
hanged,  as  depicted  in  the  original  ver- 
sion. 

The  Public's  Verdict 

In  localities  not  under  the  jurisdiction  of 
censor  boards,  where  "Scarface"  is  now 
playing,  or  has  already  played,  the  picture 
is  reported  to  have  recorded  unusually  good 
grosses.  It  is  said  to  have  set  an  all-time 
house  record  in  its  premiere  engagement  at 
New  Orleans,  and  comparable  performances 
followed  in  subsequent  engagements  else- 
where, in  the  New  Orleans  territory. 

At  St.  Louis,  where  the  picture  is  now 
current,  capacity  business  is  reported.  A 
three-year  box  office  record  at  the  Para- 
mount, Los  Angeles,  a  3,600-seat  house,  was 
broken  by  "Scarface,"  it  is  claimed,  and 
comparable  performances  were  reported  at 
Dallas  and  San  Francisco.  Newspapers  in 
towns  where  the  film  has  been  shown,  on 
the  whole,  have  classified  it  as  "unusually 
strong  drama,  ably  acted  and  produced," 
according  to  a  current  check-up. 

Although  the  Los  Angeles  showings  were 
advertised  as  "the  original  version,  being 
shown  in  defiance  of  all  authority,"  relia- 
ble investigators  report  that  the  advertis- 
ing is  misrepresentative  and  that  a  deleted 
version  is  actually  being  exhibited.  The  un- 
censored  version,  in  which  the  central  char- 
acter is  hanged,  is  being  shown  at  the  Dal- 
las (Texas)  Melba  theatre  with  a  stage  epi- 
logue in  which  an  actor  representing  a 
minister  appears  on  the  stage  and  intones 
the  prayer  of  mercy  which  accompanies 
hangings,  as  the  doomed  gangster  is  being 
led  to  the  scaffold  in  the  picture. 

Distributor  Not  in  Dispute 

United  Artists,  distributor  of  "Scarface," 
is  not  acting  officially  in  behalf  of  the  pic- 
ture where  it  has  come  to  grief  with  local 
censor  boards.  The  distribution  company 
has  not  identified  itself  with  any  protests 
to  censors  and  has  evidenced  little  interest 
in  Hughes'  threats  to  bring  legal  action 
against  boards  which  refuse  the  picture  a 
clean  bill  of  health. 

"Scarface"  has  had  a  stormy  history  ever 
since  the  story  was  originally  accepted  for 
production  by  Hughes.  Objections  were 
voiced  to  much  of  the  original  story  and 
even  to  the  title.  Hughes,  at  one  time,  agreed 
to  the  release  of  the  picture  under  the  title 
of  "The  Scar"  in  certain  localities  where 
strenuous  objections  to  the  original  title 
were  likely  to  be  raised. 

During  production,  Hughes  and  his  as- 
sistants were  called  into  frequent  confer- 


Dr.  Wingate  Says  New  York 
Board  Frequently  Recom- 
mends Court  Procedure  to 
the  Dissatisfied  Producer 

ences  with  the  Studio  Relations  Committee, 
presided  over  by  Col.  Jason  Joy,  of  the 
Hays  organization.  Suggestions  to  the  pro- 
ducer were  made  on  several  occasions  by 
this  committee,  guiding  itself  by  the  pro- 
visions of  the  producers'  code  of  ethics. 

When  the  finished  production  emerged 
from  the  studio  it  was  screened  for  the  Stu- 
dio Relations  Committee,  which  refused  to 
approve  it.  It  was  later  screened  before 
a  group  of  production  executives  represent- 
ing various  studios,  and  an  alternative  end- 
ing, depicting  the  shooting  rather  than  the 
hanging  of  the  central  character,  was 
evolved  shortly  afterwards.  Thereafter, 
Howard  Hawks,  who  directed  the  picture, 
supervised  a  cutting  of  the  version  result- 
ing, and  this  version  was  later  cut  out  again 
by  Lewis  Milestone.  General  release  of  the 
picture  followed  with  submission  to  censor 
boards  and  the  present  impasse  resulting 
with  five  out  of  the  six  state  boards,  and 
replicas  of  these  situations  before  numer- 
ous smaller,  local  boards. 


Lord's  Day  Alliance  Agent 

Is  Arrested  for  Extortion 

Cornelius  D.  McNerny,  who  claims  to  be 
a  representative  of  the  Lord's  Day  Alliance, 
national  organization,  was  arrested  last 
week  at  the  office  of  Charles  L.  O'Reilly, 
president  of  the  Theatre  Owners'  Chamber 
of  Commerce,  who  complained  that  Mc- 
Nerny attempted  to  extort  money  as  pro- 
tection for  overlooking  offenses  against  the 
Sunday  closing  law  for  theatres. 

Police,  notified  of  McNerny's  intention  of 
calling  upon  O'Reilly,  set  a  trap  in  the  form 
of  a  well-placed  dictaphone  and  five  marked 
$20  bills.  McNerny's  proposed  deal  with 
O'Reilly  was  noted  by  a  police  stenographer 
and  the  bills  were  part  of  an  initial  pay- 
ment, arranged  by  the  police  and  O'Reilly. 
Reverend  H.  L.  Bowlby,  general  secretary 
of  the  Alliance,  said  McNerny,  as  chief 
enforcement  agent,  had  the  "moral  support" 
of  the  organization.  The  New  York  state 
branch  of  the  Alliance  has  broken  from  the 
national  organization. 

Gigli,  Opera  Star,  Reported 
Offered  Contract  by  Publix 

Beniamino  Gigli,  whose  refusal  to  accept 
a  salary  cut  as  a  Metropolitan  Opera  star 
has  brought  a  definite  rebuke  from  his  fel- 
low-artists, is  reported  about  to  sign  for  a 
series  of  appearances  in  Publix  theatres. 
The  deal  is  said  to  call  for  20  weeks  at  a 
reported  salary  of  $7,000  per  week.  He  re- 
ceived $100,000  a  year  at  the  Metropolitan. 

The  William  Morris  Agency  is  said  to 
have  handled  the  offer,  though  the  National 
Broadcasting  Company  Artists  Service  is 
Gigli's  official  manager.  William  Morris  is 
said  to  have  admitted  that  negotiations  are 
in  progress. 


12  MOTION    PICTURE    HERALD  May    7,  1932 


BROADWAY  STAGE  FROM  CAMERA  EYE 


TAKE 
MY  TIP 

"Take  My  Tip,"  by  Nat.  N.  Dorfman, 
has  a  full-sized  and  persistent  picture-click 
in  it. 

It  is  the  first  of  the  Depression  plays. 
There  is  a  chance  here  to  put  into  it — in  the 
filming — the  whole  ghastly  picture  of  that 
fatal  Thursday  in  October,  1929,  when  bil- 
lions of  stocks  and  securities  went  to  the 
cellar  and  you  and  I  began  to  buy  our  ap- 
ples to  sell  outside  of  the  banks  where  we 
once  had  deposits. 

Here  is  Henry  Merrill,  a  well-to-do-soap 
manufacturer  of  Essex,  Conn.,  who  is  be- 
ing roped  in  by  a  slicker  in  the  great  Tri- 
plex Oil  Company  "boo." 

Henry  (played  by  Donald  Meek,  who  al- 
ways looks  and  acts  like  a  harried  Bunny) 
digs  into  the  securities  of  his  mother  and 
daughter.  In  fact,  he  swipes  right  and  left 
to  make  his  family  and  his  friends  rich. 
Good  old  Herb  had  said  in  the  previous 
March,  "Poverty  is  over  in  the  United 
States."  Oh,  yeah !  said  the  gods. 

Well.  Henry  is  receiving  the  back-slap- 
ping of  his  friends  (and  a  24-karat  Cartier) 
and  all  is  going  as  pretty  with  Triplex  as 
a  bootleggers'  divvy  party  when  the  'phone 
rings. 

And  here  is  the  big  scene  in  this  picture- 
to-be.  The  'phone  rings.  That  tinkle  is  the 
Great  Collapse,  not  only  of  Triplex  and  Mr. 
Merrill,  his  family  and  friends,  but  of  the 
prosperity  of  what  is  called  the  greatest 
country  in  the  world. 

There  are  many  humorous  angles  in  this 
play,  mainly  supplied  by  the  snappy  disbe- 
lief in  Stock  Exchange  gambling  of  Henry's 
mother,  the  old  and  cynically  wise  Mrs. 
Merrill.  It  was  played  to  a  finish  by  Helen 
Lowell. 

There  is  sex-stuff,  too.  The  daughter  of 
Merrill  has  eloped  with  a  young  sap.  When 
they  return  to  get  the  parental  boot  or 
blessing  they  find  that  Black  Thursday  has 
busted  over  their  honeymoon. 

I  hear  Nat  is  already  steaming  West- 
ward Ho !  to  crochet  the  scenario. 

ANGELINE 
MOVES  IN 

"Angeline  Moves  In"  contains  some  riot- 
ous picture  possibilities.  It  might  be  said 
to  be  the  theme  of  "The  Passing  of  the 
Third  Floor  Back"  set  to  bootleg  dialogue. 

Angeline  (played  by  Suzanne  Caubaye) 
is  a  wild  French  Canadian  who  arrives  in 
Burlington,  Vt.,  from  an  establishment  in 
Montreal  that  is  not  strictly  morally  kosher. 
She  gets  a  job  as  maid  in  one  of  the  First 
Families  of  this  somewhat  snappy  Vermont 
city. 

Now,  Angeline,  because  of  her  black-and- 
gold  previous  life,  has  a  heart  that  seeks  to 
burn  the  very  pants  off  of  Hypocrisy.  She 
exposes  fraud.  She  makes  two  truths  grow 


Six  Plays  Are  Commented  Upon 
by  Critic  and  Essayist  in 
Seventh  Article  on  Film  V allies 

By  BENJAMIN  DeCASSERES 

where  before  there  was  a  perfect  meadow 
of  bull-bull. 

Surprise :  A  rich  Montreal  lover  of  An- 
geline is  engaged  to  the  Burlington's  First 
Family's  daughter.  The  latter  is  herself 
lallygagging  with  a  Burlington  bootlegger. 

From  this  point  on  whiskey  flows  like 
water  at  a  duck's  saengerfest.  Of  course, 
all  winds  up  well.  Certainly,  I  did  not  ex- 
pect another  "Hamlet"  of  Mr.  Hale  Fran- 
cisco, the  author. 

The  distinctive  acting  goes  to  Suzanne 
Caubay  and  Mrs.  Jaques  Martin  as  a  gos- 
sipy New  Englander. 

This  is  a  farce — and  I  think  Marie  Dress- 
ier as  Angeline  could  make  that  camera 
sit  up  some. 

LAUGHTON 
GOES  PICTURES 

A  good  piece  of  news  from  Hollywood 
is  that  Charles  Laughton  has  been  signed 
by  Paramount. 

He  is  going  to  do  "The  Island  of  Doc- 
tor Moreau,"  by  H.  G.  Wells.  This  will 
again  test  the  extraordinary  versatility  of 
this  amusing  actor.  Then  he  is  to  do  a  big 
part  in  "The  Brothers  Karamazov,"  the 
famous  novel  of  Dostoievsky,  "the  Dante 
of  the  North,"  as  Huneker  called  him.  The 
latter  will  be  a  United  production.  Both 
of  these  productions  with  Laughton  will 
be  waited  for  by  me  with  the  expectancy 
of  a  fan. 

To  have  seen  Laughton  in  "Payment  De- 
ferred" is  never  to  have  forgotten  him  or 
the  play.  And,  by  the  way,  why  has  not 
this  powerful  play  of  Murder  and  Con- 
science been  snapped  up  for  the  screen? 

Laughton  will  always  be  associated  in 
my  mind  with  "Payment  Deferred"  as  com- 
pletely as  Booth  is  in  Hamlet  or  O'Neill 
in  Monte  Cristo. 

FOREIGN 
AFFAIRS 

"Foreign  Affairs,"  by  Paul  Hervey  Fox 
and  George  Tilton,  is  a  modish,  sophisti- 
cated comedy,  very  thin,  stage-lifeless  and 
built  for  what  is  known  as  "the  carriage 
trade." 

Now,  in  pictures  nearly  the  whole  audi- 
ence in  any  picture-house  anywhere  is  "car- 
riage trade."  Nothing  tickles  the  crowd  like 
seeing  the  way  the  Counts  and  Countesses 
and  the  What-Have-You-Gots  of  Europe 
make  love  and  get  into  and  out  of  sex- 
scrapes. 

"Foreign  Affairs"  is  just  that.  We  are 
at  an  inn  in  the  Italian  Tyrol  on  one  of 
those  May  nights  that  would  melt  the 
frozen  glands  of  a  Saint  Anthony. 

An  Italian  diplomat  and  an  Italian 
Countess  are  passing  a  delightful  illegal 
honeymoon  under  the  Tyrolese  moon.  The 


Countess'  husband  is  on  the  way,  he  hav- 
ing got  a  whiff  of  her  misdoings. 

To  throw  the  hub.  off  of  the  scent  (or 
whiff)  the  Countess  pretends  to  make  love 
to  a  newcomer  at  the  inn,  a  very  rich  fellow 
alias  the  onion-chewing  Osgood  Perkins. 
The  diplomat  (Henry  Hull)  takes  on  the 
kitchen-wench. 

When  the  husband — one  of  those  chesty 
and  exclusive  carriage-trade  fellows — ar- 
rives he  looks  the  field  over  and  is  bought 
off  by  the  rich  guy  while  the  dip,  and  the 
Countess  look  at  one  another  guiltily. 

This  pure  Lubitsch  (I'm  always  handing 
Lubitsch  a  nice  sophisticated  comedy  to 
lure  him  from  the  terrible  "Broken  Lullaby" 
sort  of  thing).  Dorothy  Gish  was  the 
countess.  She  is  one  of  our  best  comedi- 
ennes and  if  she  had  any  imperfections  I 
certainly  would  keep  mum  about  them. 

THE  TRUTH 
ABOUT  BLAYDS 

O.  P.  Heggie  and  Pauline  Lord  revived 
A.  A.  Milne's  little  satiric  masterpiece, 
"The  Truth  About  Blayds,"  and  it  set  me 
thinking  why  this  play  has  never  been  done 
on  the  talking  screen. 

To  say  that  it  is  too  literary  is  all  tushy, 
as  John  Barrymore  says.  There  is  nothing 
that  the  talkies  cannot  handle  profitably. 

Blayds  is  the  great  Victorian  poet.  On 
his  ninetieth  birthday  he  confesses  he  is  a 
fraud.  The  story  then  goes  on  to  tell  us 
what  effect  this  man  has  on  his  heirs  and 
how  they  contrived  to  save  the  Blayds  for- 
tune, which  really  belonged  to  the  real 
poet. 

If  pictures  are  coming  of  age,  here  is 
one  to  do.  And  with  Heggie  there  is  no 
question  about  its  amusing  quality. 

BAD  PLAYS 

AND  BAD  PICTURES 

"How  can  you  sit  out  so  many  bad  plays 
and  bad  pictures  ?"  Don  Marquis  once  asked 
me  as  we  flung  a  load  of  the  chortling  red 
down  our  nullification  sluiceways. 

"Because,"  I  replied,  "I  am  as  thoroughly 
interested  in  stupidity  as  in  smartness. 
When  a  play  or  a  picture  begins  to  get 
sick  around  the  gills  a  sort  of  glee  takes 
possession  of  me:  I  want  to  stick  around  to 
see  how  rotten  it  can  become.  I  seldom 
walk  out  on  a  play  or  picture.  I  like  to 
observe  the  technique  of  the  flop.  To  study 
the  technique  of  flops  is  just  as  important 
as  studying  the  technique  of  the  sell-out." 

Don  looked  at  me  out  of  the  corner  of 
his  eye  and  said,  "Ben,  you  can  say  the 
most  specious  things  with  the  most  con- 
vincing air  of  any  man  I  know !" 

"Whatever  is  is  specious,"  I  came  back. 
"Like  plays  and  pictures,  the  whole  world 
is  merely  existing  to  entertain.  That  being 
so,  I  find  bum  plays  and  bum  pictures  ex- 
tremely entertaining." 


May    7,    193  2 


MOTION    PICTURE  HERALD 


13 


THE  CAMERA  CEPCCTS 


HONEYMOONING.  Fred  W.  Beetson,  vice-president  of 
the  Motion  Picture  Producers  Association,  and  Mrs.  Beet- 
son  as  they  set  sail,  following  their  marriage,  on  the 
City  of  Los  Angeles  for  Hawaii.  Mrs.  Beetson  is  the  for- 
mer Mabel  E.  Johnston.  [Keystone-Underwood] 


SIGNING  UP.  Mary  Pickford,  in  New  York,  as  she  enrolled 
herself  as  a  patron  of  the  performance,  on  May  22,  for 
the  benefit  of  needy  members  of  the  Theatrical  Press  Rep- 
resentatives of  America.  Shown  with  her  are  Mark  A. 
Luescher  and  Beauvais  Fox  of  the  entertainment  committee. 


LUNCHEON  CHAT.  Leslie  Howard,  stage  star,  and  Vicki 
Baum,  author  of  "Grand  Hotel,"  meet  at  the  A.M.P.A. 
quarters.  This  was  shortly  before  Howard  was  scheduled 
soon  to  leave  for  the  RKO  Radio  studios  to  co-star  with  Ann 
Harding  in  "The  Animal  Kingdom,"  his  latest  stage  vehicle. 


REVERIE.  An  interlude,  as  it  were,  in  a  Norma  Shearer  day. 
This  is  a  new  portrait  of  the  M-G-M  star,  representing  a 
study  of  her  as  she  appears  in  the  M-G-M  screen  version 
of  the  Eugene  O'Neill  Theatre  Guild  success,  "Strange  Inter- 
lude." The  production  is  under  the  direction  of  R.Z.  Leonard. 


14  MOTION    PICTURE  HERALD 


May    7  ,  1932 


BACK.  (Left)  A  favor- 
ite of  the  screen  in  the 
silent  picture,  who  re- 
turned to  show  promise 
in  the  talking  film  only 
to  be  thwarted  by  ill- 
ness. Lila  Lee  as  she 
appears  today,  ready 
to  resume  her  come- 
back in  Universal's 
picture,  "Radio  Patrol." 


CANDIDATE.  (Right) 
Lilyan  Sabalis,  who  has 
appeared  in  Warner 
and  Paramount  pic- 
tures, and  more  re- 
cently in  the  revue, 
"The  Laugh  Parade." 
Miss  Sabalis  has  been 
chosen  as  the  candi- 
HH  date  of  a  New  York 
hotel  in  a  Knights  of 
Columbus  contest. 


EPIC  ON  CANVAS.  A  section  of  the  immense  painting  recently 
acquired  by  M.  E.  Comerford,  Harry  Crandall  and  associates. 
The  section  shown  above  concerns  America's  participation  in  the 
World  War,  Woodrow  Wilson  being  the  central  figure.  The  paint- 
ing, which  is  1 40  feet  long,  is  scheduled  for  extensive  public  exhibition. 


CAMERA  TEST.  Not  for  Mother;  indeed  no!  For  she  is  Bessie 
Love,  prominent  screen  personality  for  lo,  these  many  years. 
After  returning  to  the  screen  to  score  success  in  M-G-M  sound 
product,  Miss  Love  has  been  noticeably  absent.  Here  is  the 
reason:  Miss  Patricia  Hawks,  aged  five  weeks. 


BIZARRE.  A  strange  and  fascinating  costume,  cut 
to  enwrap  (in  a  measure,  to  express)  La  Garbo.  In 
this  study  of  the  M-G-M  star,  made  rather  impromptu 
on  the  set,  she  is  shown  as  she  appears  in  her  latest 
production,  "As  You  Desire  Me." 


May    7,  1932 


MOTION    PICTURE  HERALD 


15 


SIGNED.  (Right)  Irene 
Ware,  luminary  of  sev- 
eral Earl  Carroll  stage 
productions,  who  has 
been  signed  by  Fox. 
Engagement  by  Car- 
roll followed  her  win- 
ning, in  1929  as  Irene 
Ahlberg,  the  title  of 
"Miss  America."  She 
has  already  left  for 
Hollywood. 


STUDY.  (Left)  But  not 
altogether  a  dark 
study,  as  is  indicated 
by  the  bit  of  coiffure 
that  the  picture-maker 
has  allowed  us  to  see. 
She  is  Miriam  Seegar, 
soon  to  be  seen  as 
"the  girl"  in  "Strang- 
ers of  the  Evening," 
Tiffany  production  re- 
cently completed. 


BAG  AND  BAGGAGE.  As  Zita  Johann,  Hungarian 
actress,  arrived  the  other  day  in  Hollywood  to  begin 
her  career  in  American  pictures.  Miss  Johann  was 
imported  from  Hungary  by  Warner  Brothers  to  appear 
opposite  Edward  G.  Robinson  in  "Tiger  Shark." 


JUNGLE  STYLE.  It's  a  habit  now,  apparently,  since  those  many 
weeks  as  Mr.  Tarzan  of  Africa.  At  any  rate,  this  is  how  Johnnie 
Weismulier,  premier  aquarian  and  star  of  M-G-M's  "Tarzan,"  came 
into  New  York  the  other  day,  to  begin  a  tour  of  Eastern  theatres 
making  personal  appearances  in  connection  with  that  picture. 


CREATION.  A  striking  camera  study  of  a  director  and  his 
cameraman  as  they  work  intently  on  the  recording  of  a  motion 
picture  scene.  This  photograph  was  made  by  Ferenc  at  the 
Warner  Brothers  studio,  without  the  previous  knowledge  of  the 
subjects,  who  are  William  A.  Wellman  and  Sid  Hickox. 


16 


MOTION    PICTURE  HERALD 


May    7  ,  1932 


UNIFIED  EXPLOITING 

OF  FILMS  PROPOSED 


Lester  Martin  of  Nebraska-Iowa 
Allied  Proposes  Centralized 
Bureau  to  Promote  Interest 
and     Effect  Economy 


Centralized  exploitation  by  all  producing 
companies,  as  a  constructive  step  toward 
restoration  of  business  interest  in  the  mo- 
tion picture  theatre,  as  well  as  to  effect 
economies  of  distribution  operation,  is  pro- 
posed in  a  letter  to  Motion  Picture  Her- 
ald by  Lester  F.  Martin  of  Nevada,  Iowa, 
secretary-treasurer  of  Allied  Theatre 
Owners  of  Nebraska  and  Iowa. 

Pointing  out  that  in  the  territory  which 
he  represents  ''it  is  still  obvious  that  at  the 
right  prices,  and  with  any  degree  of  show- 
manship, exhibitors  are  getting  business," 
Martin  says  that  some  such  plan  should 
effect  economy  in  the  distribution  of  ac- 
cessories and  "make  possible  an  organiza- 
tion of  trained  specialists  in  publicity  pro- 
motion on  all  kinds  and  types  of  pictures." 

Warns  of  "Stereotyping" 

"It  has  seemed  to  me  for  a  long  while," 
he  writes,  "that  the  prices  of  accessories 
are  entirely  out  of  line  with  their  actual 
worth,  largely  occasioned  by  the  expensive 
method  of  distribution  and  the  lack  of  ef- 
ficiency in  the  method  by  which  these  ac- 
cessories are  handled." 

Martin  warns  that  there  should  be  no 
centralized  stereotyped  form  of  exploiting 
pictures,  "but  there  should  be  a  centralized 
bureau  for  distributing  this  advertising  and 
stimulating  exhibitor  action."  He  adds 
that  he  would  welcome  the  opportunity  of 
making  a  test  of  such  a  bureau  within  the 
exhibitor  organization  of  which  he  is  an 
officer,  for  enlargement  of  the  plan  should 
it  prove  successful  there. 

He  suggests,  as  to  operation,  that  there 
be  a  centralized  distributing  point  or  ship- 
ping facilities  in  each  film  center,  also  a 
selling  office  with  a  booker  and  a  shipping 
point  with  a  centralized  paper  exchange, 
printing,  distributing  and  selling  promo- 
tion ideas. 

Special  Mailings  Suggested 

"The  trouble  with  the  average  indepen- 
dent exhibitor  today,"  he  writes,  "is  that 
he  can  go  to  a  disinterested  parry  and  se- 
cure promotion  ideas.  Furthermore,  it  looks 
to  me  as  though  the  industry  is  coupled  with 
a  lot  of  needless  shackles  of  expense,  with 
expensive  exchanges  necessitating  high  rent 
because  of  fire  hazards,  and  poster  ex- 
changes that  are  losing  money. 

"The  majority  of  poster  exchanges  oper- 
ate in  an  unbusinesslike  manner,  and  do 
not  exploit  the  merchandise  that  they  have 
to  offer.  A  central  bureau  could  maintain 
special  mailings,  and  a  special  exploitation 
department,  not  to  be  forced  upon  exhibi- 
tors, but  available  at  their  request. 

"In  the  poster  exchange  departments  in 
every  film  center  that  I  am  personally  ac- 
quainted with,  press  books  are  furnished, 
mats  are  furnished,  and  the  usual  accesso- 
ries, but  there  is  a  punch  lacking." 


OPERA  NOISIER  THAN 
SUBWAY,  TEST  SHOWS 

That  operatic  music  can  produce 
more  noise  than  the  New  York  sub- 
way was  demonstrated  in  tests  made 
with  electric  noise  recording  apparatus 
during  a  benefit  performance  of  the 
Metropolitan  Opera  Company. 
The  tests  also  revealed  that  Beniamino 
Gigli,  tenor,  could  attain  a  voice  in- 
tensity 22  units  noisier  than  a  street 
car's,  and  that  Lily  Tons'  voice  was 
capable  of  besting  a  moderately  noisy 
street  car's  clamor  by  20  units.  In- 
terims of  applause  and  between  acts 
noises  were  considerably  higher  than 
those  of  an  ordinary  street  during  day 
time. 

The  tests  were  made  during  a  per- 
formance of  "Rigoletto."  Gigli's  voice 
intensity  was  recorded  at  77  decibels 
twice  d tiring  the  performance,  and 
Mme.  Pons  registered  75  decibels.  This 
compares  with  65  decibels  for  a  street- 
car and  40  for  ordinary  daytime  street 
noises.  During  the  overture,  the  or- 
chestra registered  96  decibels,  as  com- 
pared with  the  subway's  95.  Applause 
registered  80  decibels,  and  between  the 
acts  noises  registered  5  5 . 

The  apparatus  used  was  that  em- 
ployed to  measure  ordinary  everyday 
noises.  The  tests  were  made  by  M.  S. 
Mead  of  the  General  Tie c trie  Com- 
pany, who  admitted  that  nothing  of 
practical  value  was  expected  from  the 
experiment. 


Producer-Writer  Agreement 
Goes  Into  Effect  on  Coast 

An  agreement  between  film  producers 
and  screen  writers  on  the  Coast  went  into 
effect  on  May  1,  after  the  Code  of  Practice, 
as  it  is  known,  was  approved  at  a  meeting 
April  25.  Committees  representing  the 
writers  and  producers  in  the  Academy  of 
Motion  Picture  Arts  and  Sciences  drew  up 
the  code  of  relations. 

Responsibility  for  the  administration  of 
the  agreement  has  been  placed  in  the  hands 
of  Lester  Cowan,  Academy  executive  secre- 
tary. The  pact  would  eliminate  the  practice 
of  some  studios  in  ordering  stories  from 
established  writers,  payment  contingent  upon 
acceptance ;  agreement  that  free  lance  au- 
thors must  give  and  receive  one  week's 
notice  of  the  termination  of  employment. 
Disputes  are  to  be  arbitrated  by  the  Acad- 
emy conciliation  committee. 


Technicolor  Net 
Profit  During  1931 
Reaches  $37,986 


Technicolor,  Inc.,  and  subsidiaries,  in  a 
financial  report  just  issued,  shows  net  profit 
of  $37,986.45  for  the  year  ended  December 
31,  1931,  which  is  noted  as  "after  capitaliz- 
ing expenditure  of  $180,485.15,  deemed  to 
be  research,  development  and  patent  costs." 
Net  sales  reached  a  total  of  $1,164,666.19, 
with  cost  of  sales,  including  $25,292.96  for 
amortization  of  research,  development  and 
patents,  set  at  $1,374,022.99,  leaving  loss  of 
209,356.80.  Total  loss  from  operations 
reached  $607,964.53. 

Following  is  the  condensed  consolidated 
income  and  expense  statement  for  the  com- 
pany for  the  year  ended  December  31,  1931 : 

INCOME 

Net  Sales    $1,164,666.19 

Less:  Cost  of  Sales  (including  $25,292.96 
for  amortization  of  Research,  Develop- 
ment and  Patents)    1,374,022.99 

LOSS                                                    $  209,356.80 

EXPENSES 
General  and  Administrative. . .  $  235,203.71 

Selling  and  Shipping                      163,404.02  398,607.73 

LOSS   FROM   OPERATIONS  $  607,964.53 

Other  Income: 
Customers'  deposits  on  con- 
tracts—forfeited  $  724,246.78 

Condemnation  award  in  ex- 
cess of  costs  in'  connec- 
tion   therewith    19,032.61 

Prior  period  items— Net    4,095.51 

Interest  Earned    4.956.89 

Sundry    894.53  753,226.32 

Other  Deductions: 

$  145,261.79 

Extra  Compensation   $  43,987.50 

Boston  plant  overhead  ex- 
pense— Non-operative  period  26,159.14 

Moving   expense    18,585.88 

Bad  Debts    5,965.65 

Obsolete  raw  materials  dis- 
carded   2,400.00 

Interest  paid    4,371.50 

Loss  on  disposal  of  assets..  3,544.25 

State  Taxes    1,783.93 

.  Sundry    477.49  107,275.34 

ftET  PROFIT  FOR  THE  YEAR  (after 
capitalizing  expenditure  of  $108,485.15 
deemed  to  be  Research  Development 

and  Patent  Costs)    $  37,986.45 

Note:  This  statement  is  subject  to  final  determina- 
tion of  the  liability,  if  any,  for  Federal  Income  Taxes 
for  the  current  year. 


Brooklyn  Exhibitors  Plan 

Fight  Against  Triple  Bills 

Brooklyn  exhibitors  plan  active  protest 
against  the  policy  of  triple  featuring,  which 
is  being  followed  by  some  local  exhibitors, 
who  present  the  third  feature  on  Friday 
nights,  showing  the  picture  scheduled  to 
go  on  Saturday  at  the  end  of  the  regular 
double  bill  performance. 

Theatre  owners  say  they  have  been  hard 
hit  by  the  practice,  and  all  efforts  to  coun- 
teract the  condition  have  been  useless.  A 
round  table  discussion  with  circuit  heads 
is  seen  as  the  only  way  out  of  the  difficulty. 


Moves  Kansas  City  Offices 

Fox  Midwest  Theatres,  Kansas  City, 
plans  to  remove  its  offices  some  time  this 
month  from  the  Midland  Building  to  the 
Plaza  Theatre  Building,  far  removed  from 
the  film  section  of  the  city. 


To  Operate  for  Skouras 

Frank  Newman,  personal  representative 
of  Spyros  Skouras,  arrives  in  Seattle  this 
week,  probably  to  make  his  headquarters, 
from  there  to  direct  operations  of  the  Fox 
theatres  in  Washington,  Oregon  and  Mon- 
tana, in  association  with  Robert  Frost,  Pa- 
cific Northwest  division  manager.  Skouras 
himself  is  due  in  New  York  from  Pitts- 
burgh on  Thursday.  George  Skouras  and 
Eddie  Peshay  are  in  Syracuse. 


May    7,  1932 


MOTION    PICTURE  HERALD 


17 


COASTS  MUST  COOPERATE  KENT; 

FEWER,  BETTER  FILMS:  LICHTMAN 


President  of  Fox  and  Head  of 
M.P.T.O.A.  Address  Acad- 
emy; Speakers  Agree  Produc- 
tion Must  Be  Aimed  at  Masses 

A  note  of  necessary  cooperation  among 
the  production,  distribution  and  exhibition 
forces  of  the  motion  picture  industry  was 
struck  at  Hollywood  Monday  night  when 
Sidney  R.  Kent,  president  of  Fox  Film,  and 
M.  A.  Lightman,  president  of  the  Motion 
Picture  Theatre  Owners  of  America,  ad- 
dressed a  meeting  of  the  Academy  of  Mo- 
tion Picture  Arts  and  Sciences  at  the  Bev- 
erly Wilshire  Hotel. 

Kent  made  the  emphatic  point  that  Hol- 
lywood and  New  York  must  improve  its 
coordination  and  cease  transferring  the 
blame  for  the  other's  mistake. 

Lightman  insisted  that  necessary  economy 
must  work  both  ways.  More  theatres  must 
close,  he  said,  and  pooling  in  centers  where 
possible  must  be  effected.  Producers  must 
make  fewer  and  better  pictures  to  conform 
with  the  demand,  he  contended.  Films  must 
appeal  to  the  masses  to  be  successful,  he 
said. 

Kent  said  pointedly:  "New  York  and 
Hollywood  must  work  closer  as  a  unit  and 
must  face  the  issue  at  stake  on  an  even  bal- 
ance. The  East  and  the  West,  instead  of 
blaming  each  other  for  the  wrong  moves, 
should  cooperate  more.  New  York  has 
made  as  many  mistakes  as  Hollywood,  but 
it  took  a  depression  to  bring  them  together." 

Commends  the  Academy 

Kent  commended  the  Academy  for  the  move 
it  had  taken  in  trying  to  solve  industry  prob- 
lems by  the  forum  medium.  He  said  much  can 
be  gained  this  way.  As  for  politics,  he  told  the 
members  to  lay  off  certain  persons  who  should 
be  wiped  out  of  the  business.  He  told  them  to 
work  above  board  and  avoid  suspicious  per- 
sons. He  stressed  the  importance  of  Conrad 
Nagel's  speech  at  Washington. 

"I  had  the  toughest  job  ahead  of  me  when 
I  joined  Fox,  but  I  am  an  optimist.  This  in- 
dustry is  about  to  get  a  physic  and  when  it 
does  it  will  be  a  good  job.  There  are  people 
who  are  looking  for  miracles  without  trying  to 
solve  the  problem.  It  does  not  happen  this  way," 
he  said.  "It  will  take  from  three  to  five  years 
of  struggling  to  get  this  business  back  to  nor- 
malcy. Some  persons  say  it  will  return  to  nor- 
malcy August  1,  but  this  isn't  so.  It  will  take 
longer  than  that,  or  rather  three  to  four  years, 
at  least. 

"The  picture  business  is  its  own  enemy.  Good 
pictures  made  at  the  right  price  find  a  mar- 
ket, despite  depression.  It  is  unlike  the  motor 
business  where  manufacturers  of  Rolls  Royces 
have  to  deal  with  special  classes.  Films  are 
within  the  means  of  the  masses  and  the  masses 
will  go  for  good  pictures. 

"I  believe  very  strongly  that  this  business 
needs  more  leaders,"  the  Fox  president  stated. 
"There  are  a  few  smart  ones  in  this  business, 
but  we  still  lack  leadership." 

Kent  declared  that  the  next  four  months 
with  box-office  grosses  going  lower  and  lower 
will  bring  on  a  crisis.  He  said  we  must  work 
our  way  out  of  this  chaotic  condition  by  hard 
work  and  cooperation. 

Discussing  the  European  situation,  he  said 
the  depreciation  in  currency  abroad  has  af- 


WHAT  THEY  SAID 

SIDNEY  R.  KENT 

"New  York  and  Hollywood  must 
work  closer  as  a  unit  and  must  face 
the  issue  at  stake  on  an  even  balance." 

"New  York  has  made  as  many  mis- 
takes as  Hollywood,  but  it  took  a  de- 
pression to  bring  them  together." 

M.  A.  LIGHTMAN 

"Give  m  fewer  pictures,  if  you 
please,  but  give  us  good  ones." 

"Yon  can't  grind  out  shorts  like  so 
many  sausages." 


fected  the  picture  business  very  much.  Where 
the  industry  could  get  $20,000,000,  it  now  can 
get  only  $14,000,000.  On  top  of  this  deflation, 
sound  pictures  do  not  gross  as  much  as  silent 
pictures,  he  said. 

Many  de  luxe  palaces  in  the  United  States 
are  now  tombstones,  he  said.  The  business  is 
overstandardized  and  we  must  break  away  from 
too  much  standardization  in  making  films.  They 
should  be  different  and  not  in  cycles. 

"More  roadshows  are  needed  today,"  Kent 
stated.  "About  40  big  pictures  are  turned  out 
every  year  and  this  number  should  be  increased. 
Each  one  should  have  special  exploitation  cam- 
paigns to  get  the  people  back  into  the  theatre. 
Pictures  must  not  be  made  especially  designed 
for  Broadway,  but  for  the  smaller  exhibitor. 
Personalities  must  appear  in  them  so  that  they 
can  be  sold  to  the  public.  When  the  first-runs 
get  through  with  them,  their  advertising  and 
publicity  campaigns  should  help  the  small  ex- 
hibitor profit  by  the  pictures  they  play  down 
the  line. 

Urges  More  Roadshows 

"More  manpower  is  needed  in  the  business. 
It  will  be  recognized  when  it  asserts  itself.  Too 
much  politics  dominates  the  business  today  and, 
instead,  the  doors  should  be  open  for  people 
who  should  be  given  a  chance." 

Across-table  discussions  and  exchange  of 
ideas  in  studios  is  necessary,  Kent  said.  "I 
have  been  here  a  short  time  and  have  already 
solved  big  problems  by  talking  across  the  table. 

"I  find  that  politics  is  causing  much  discon- 
tent in  the  studios  and  there  is  much  under- 
handedness  which  must  be  eliminated.  This  in 
time  will  be  abolished." 

Kent  agreed  with  Lightman  that  it  was  es- 
sential to  try  and  give  the  public  what  it  wants, 
that  it  is  the  masses  we  are  serving  and  not 
the  select  few.  Pictures  are  not  made  for 
Broadway,  but  for  the  masses,  he  said. 

In  concluding  his  speech,  Kent  touched  on 
the  policy  of  Fox,  stating  that :  "I  am  going 
to  place  the  best  of  my  ability  to  making  Fox 
the  outstanding  unit  in  the  business.  I  will 
put  character  into  it  by  obligating  my  employees 
to  put  everything  they  have  into  their  work 
and  this  can  only  be  accomplished  when  you 
meet  on  an  equal  footing  across  the  table  and 
everything  above  board." 

Too  Many  Films,  Says  Lightman 

Striking  the  keynote  that  pictures  are  made 
to  serve  patrons  who  pay  admission  prices  at 
neighborhood  theatres  and  what  they  want  they 
go  to  see  regardless  of  the  cost,  Lightman  told 
the  Academy  members  that  films  had  to  appeal 
to  the  masses  in  order  to  be  successful. 

"I  want  you  to  listen  to  some  of  the  people 
as  they  come  out  of  the  theatre  and  hear  their 
comments.    Surely  this  is  a  fair  cross-section 


Kent  Declares  More  Roadshows 
Are  Needed;  Lightman  Warns 
of  Overseating  and  "Shorts 
Ground  Out  Like  Sausages" 


of  our  theatre-going  public.  It  would  be  pre- 
sumptuous on  my  part,  to  say  the  least,  were 
I  to  assume  that  I  could  come  before  you  and 
tell  you  how  to  run  this  business — how  to  make 
all  box-office  attractions — exactly  what  the 
fickle  public  wants — and  how  it  should  be 
done — indeed,  if  I  were  able  to  do  that  I  would 
apply  for  the  jobs  of  Ernst  Lubitsch,  Conrad 
Nagel  and  Sidney  Kent  all  at  once. 

"But  I  think  it  quite  reasonable  to  assume 
that  a  progressive  exhibitor  does  have  the  ad- 
vantage of  studying  his  audiences  and  that 
should  qualify  him  to  at  least  attempt  to. 

"What  the  public  wants  today  is  sincerity — 
not  necessarily  brutal  naturalism,  but  not  senti- 
mental trash.  It  wants  human  stories  told  sin- 
cerely and  artistically,  directed  by  strong  hon- 
est forces  that  can  feel  and  live  the  parts  of 
all  the  characters  and  can  thus  inspire  convinc- 
ing interpretations.  Heretofore  you  have  been 
required  to  grind  out  films,  so  many  feet  of 
celluloid  per  year— 600,  700,_  800  features- 
working  on  definite  numerical  schedules — 
strictly  a  commercial  yardstick  to  measure  art, 
temperament,  genius.  A  sculptor  interprets  his 
emotions  when  he  is  inspired.  A  composer  or 
author  works  only  when  in  the  proper  mood 
and  so  it  is  with  all  other  creators  of  art,  but 
a  motion  picture  director  is  told  to  grind  out 
40,  50,  even  70  features  per  year,  so  many  per 
month  with  mathematical  precision — numerical 
exactness  in  wholesale  quantities. 

"Geared  Up  All  Wrong" 

"I  contend  that  we  are  geared  up  all  wrong. 
The  statement  that  I  am  about  to  make  may 
bring  the  'wrath  of  the  gods'  upon  my  head, 
but  I  firmly  believe  that  that  system  should  be 
changed.  I  believe  that  it  is  quality  and  not 
quantity  that  we  must  have  if  we  are  to  attain 
our  position  as  an  artistic  and  educational  force 
in  the  world.  There  is  no  further  place  for  me- 
diocre pictures.  Give  us  fewer  pictures,  if  you 
please,  but  give  us  only  good  ones.  Protests 
will  no  doubt  arise,  asserting  that  this  would 
cause  a  shortage  of  pictures.  I  do  not  care  to 
bore  you  with  statistics,  but  suffice  it  to  say 
that  the  sooner  the  exhibitors  of  America  real- 
ize that  one  of  our  present  evils  is  overseating 
and  that  many  theatres  must  close,  the  sooner 
we  can  re-establish  security  and  efficient  opera- 
tion. 

"Further,  I  might  add  that  it  is  far  wiser  to 
play  worthwhile  productions  for  longer  runs 
than  to  pull  them  in  order  to  make  place  for 
mediocre  films.  I  might  be  so  bold  as  to  ad- 
vocate that  some  theatres  in  many  communi- 
ties, now  liabilities,  should  close  part  time  and 
should    exhibit    only    outstanding  photoplays. 

"Proper  casting  is  most  important  to  the 
success  of  a  good  story  and  I  cannot  empha- 
size too  much  the  value  of  the  so-called  minor 
parts.  Many  of  you  probably  do  not  realize 
how  deeply  the  supporting  characters  endear 
themselves  to  the  heart  of  the  public. 

"Contrary  to  the  generally  accepted  idea,  in 
my  opinion  it  would  be  well  for  important  stars 
to  appear  frequently  in  supporting  roles  es- 
pecially suited  to  their  talents. 

"We  are  getting  twice  as  many  shorts  now 
as  we  need.  You  can't  grind  them  out  like  so 
many  sausages.  You  can't  make  good  shorts 
with  a  yardstick  any  more  than  you  can  fea- 
tures. Again  quality  must  prevail.  We  want 
far  fewer  shows,  but  good  ones." 


18 


MOTION    PICTURE  HERALD 


6  INDEPENDENT  UNITS 
QUIT  MONOPOLY  SUIT 


Other  Exhibitors  Object  to  In- 
clusion with  Plaintiffs  in  Action 
Against  Circuits,  Distributors 
and   Cleveland   Film  Board 


Six  independent  theatre  enterprises  at 
Cleveland,  contending  that  they  never  agreed 
to  participate  in  the  monopoly  suit  being- 
pressed  against  circuits,  distributors  and  the 
Cleveland  Film  Board  of  Trade  in  U.  S. 
District  Court  at  Cleveland,  have  made  ap- 
plication to  the  federal  court  to  withdraw 
their  names  as  plaintiffs.  According  to 
Cleveland  reports,  other  independent  ex- 
hibitors there  are  voicing  objections  to  the 
use  of  their  names  as  plaintiffs,  declaring 
such  use  was  not  authorized. 

Samuel  Horwitz,  of  the  Cleveland  law 
firm  of  Stanley,  Horwitz  &  Kiefer,  repre- 
senting the  plaintiffs  in  the  monopoly  action, 
left  New  York  early  this  week  when  the 
taking  of  testimony  by  deposition  was  de- 
ferred until  next  week.  Efforts  to  settle 
the  case  out  of  court  also  were  suspended 
until  next  week. 

Exhibitor  Association  Withdraws 

The  move  of  the  independent  exhibitors  to 
withdraw  from  the  litigation  followed  the 
earlier  withdrawal  of  the  Cleveland  Motion 
Picture  Exhibitors  Association  as  a  plain- 
tiff. Federal  Judge  Jones  at  Cleveland  con- 
sented to  this  withdrawal  on  the  grounds 
that  the  association,  as  such,  had  no  interest 
involved  other  than  in  its  capacity  as  rep- 
resentative of  exhibitor  members.  Inas- 
much as  the  Cleveland  Association  is  not 
incorporated,  all  obligations  of  the  suit  fall 
upon  individual  members. 

When  this  became  known,  the  Ambassa- 
dor Amusement  Company,  operating  the 
Ritz  and  Ambassador  theatres ;  the  Mt. 
Pleasant  Company,  operating  the  Waldorf 
theatre;  the  Broadview  Amusement  Com- 
pany, L.  &  S.  Amusement  Company,  and 
the  Milo  Amusement  Company  voiced  ob- 
jections to  use  of  their  names  as  plaintiffs, 
saying  they  were  not  authorized. 

Maurice  Borkowitz,  Oscar  Stotter  and  S. 
Klinger,  owners  and  operators  of  the  Am- 
bassador and  Mt.  Pleasant  Amusement  com- 
panies, made  application  to  the  federal  court 
to  withdraw  their  names  as  plaintiffs.  Ern- 
est Schwartz  and  B.  Levine,  operating  the 
other  four  amusement  enterprises,  also  pro- 
tested use  of  their  names  or  those  of  their 
companies  as  party  plaintiffs. 

Horwitz  at  Conference 

''The  producers  can  sell  pictures  to 
whomever  they  want  to  sell  and  under  what- 
ever conditions  they  want  to  sell  them,"  said 
Ernest  Schwartz,  Cleveland  attorney  and 
exhibitor,  in  discussing  his  objections  to 
use  of  his  name  as  a  plaintiff.  "On  the  other 
hand,  we,  as  exhibitors,  have  the  privilege 
of  refusing  to  buy  pictures  from  those  com- 
panies whose  sales  policies  are  objectiona- 
ble to  us." 

Samuel  Horwitz,  attorney  for  the  plain- 
tiff, engaged  in  taking  the  depositions  of 
circuit  and  distributor  executives  and  of- 
ficials of  the  Hays  organization  in  New 


York  for  the  last  10  days,  refused  to  com- 
ment on  reports  that  efforts  were  being 
made  to  settle  the  case  out  of  court. 

"I  will  not  discuss  any  phase  of  the  case," 
Horwitz  said.  "The  entire  subject  is  a  mat- 
ter for  litigation,  and  not  to  be  discussed 
outside  of  court." 

However,  it  is  known  that  Horwitz  last 
Saturday  sat  in  at  an  all-day  roundtable 
conference  with  a  battery  of  11  attorneys 
representing  both  complainants  and  defend- 
ants, and,  in  addition,  Col.  E.  A.  Schiller, 
of  Loew's,  Inc. ;  Fred  Desberg  of  Loef's 
Ohio  theatres  and  other  circuit  executives 
involved  in  the  litigation.  The  purpose  of 
the  conferences,  which  lasted  from  before 
noon  until  past  midnight,  was  to  effect  an 
amicable  settlement  of  the  case,  it  was  relia- 
bly reported. 

Deferring  of  the  taking  of  further  testi- 
mony in  New  York  by  deposition  for  one 
week,  it  is  said,  was  granted  for  the  pur- 
pose of  permitting  the  litigants  to  attempt 
a  settlement  out  of  court. 

Follows  Protection  Dispute 

The  Cleveland  monopoly  suit  is  an  out- 
growth of  a  dispute  over  protection  accord- 
ed Loew's  theatres,  and  those  of  other  cir- 
cuits in  Cleveland.  The  action  was  filed  in 
U.  S.  district  court  for  the  northern  district 
of  Ohio,  Eastern  Division,  in  January  of 
this  year,  and  attacks  block  booking,  pro- 
tection and  allegedly  discriminatory  prac- 
tices in  favor  of  affiliated  theatres  as  con- 
tributing to  a  monopoly  in  restraint  of 
trade  and  in  violation  of  the  anti-trust  laws. 

Following  the  filing  of  the  suit,  affiliated 
theatres  in  Cleveland  were  placed  in  the 
anomalous  position  of  being  both  plaintiffs 
and  defendants.  As  members  of  the  Cleve- 
land Motion  Picture  Exhibitors  Associa- 
tion, they  were  parties  to  the  suit,  but  their 
affiliations  with  the  producers  also  placed 
them  among  the  defendants. 

The  immediate  outcome  of  this  situation 
was  the  withdrawal  of  Loew's  theatres  as 
members  of  the  Cleveland  association.  So 
far  as  is  known,  RKO,  Publix  and  War- 
ners theatres  have  not  yet  withdrawn  from 
membership,  but  reports  indicate  they  will 
do  so  soon. 

Albany  Council  Votes  Sunday 
Sh  ows  Over  Clergy's  Protest 

Despite  a  storm  of  protest  from  religious 
leaders  who  claim  to  represent  90  per  cent 
of  Albany's  population,  the  common  coun- 
cil on  Monday  passed  a  resolution  approv- 
ing Sunday  motion  picture  shows.  The  ap- 
proval of  Mayor  Thacher  is  all  that  is 
needed  to  legalize  the  council's  action.  It 
is  expected  that  the  mayor  will  conduct  a 
hearing  before  he  approves  or  vetoes  the 
proposition. 

Catholics  and  Protestant  clergy  united  in 
protesting  the  proposition,  every  Catholic 
clergyman  in  Albany  signing  a  petition 
against  the  shows.  The  electrical  workers' 
union  and  other  labor  organizations  ap- 
peared in  favor  of  Sunday  shows.  The 
meeting  of  the  council  drew  one  of  the 
largest  crowds  that  had  attended  similar 
gatherings  in  recent  years. 


May    7  ,  1932 

Confirm  Merger  of 
3  Coast  Circuits 

The  general  consolidation  of  three  large 
San  Francisco  neighborhood  theatre  cir- 
cuits totaling  62  theatres,  valued  at  ap- 
proximately $6,000,000,  and  making  the 
largest  circuit  of  neighborhood  houses  in 
California,  operating  from  one  central  of- 
fice, has  been  definitely  confirmed. 

The  three  circuits  in  the  deal  are  Golden 
State  Theatres  with  37  units,  T.  &  D.  Jr. 
Circuit  with  20  units  and  the  San  Fran- 
cisco Theatres,  operated  by  Sam  and  Al 
Levin,  with  five  units.  Principal  neighbor- 
hood theatres  of  this  city,  including  the 
Coliseum,  Alexandria,  Rialto  and  the  re- 
cently opened  El  Rey  theatres,  are  included 
in  the  deal.  Each  of  the  principals  involved 
will  retain  its  own  respective  executive 
heads.  The  deal  is  really  a  working  agree- 
ment looking  toward  economy  in  operation, 
booking  and  buying. 

The  general  buying  for  the  62  units  will 
be  done  by  C.  V.  Taylor  under  the  direction 
of  Bob  McNeil ;  booking  will  be  done  by  Ed 
C.  Rowden.  All  theatres  were  represented 
at  a  joint  managers'  convention  held  at  the 
Palace  Hotel  last  week. 


Circuits  Raise  Admissions 
To  Cover  New  Canadian  Tax 

May  2  was  the  starting  day  for  a  new 
era  of  taxation  in  Canada.  On  that  day, 
too,  the  increased  amusement  tax  schedule 
became  effective  in  Ontario  and  various 
changes  in  the  admission  price  scale  were 
noted  at  circuit  theatres.  Bargain  matinee 
prices  at  the  Imperial,  Toronto,  for  in- 
stance, were  raised  from  25  cents  and  35 
cents  to  30  cents  and  40  cents  to  take  care 
of  the  new  tax.  In  some  other  cases  with 
smaller  houses,  the  general  admission  price 
of  38  cents  plus  2  cents  tax  became  45 
cents,  including  tax. 

The  independent  theatre  owners  in  On- 
tario, as  a  whole,  have  stuck  to  their  regu- 
lar prices  and  have  added  the  tax  increase. 

Schwartz,  Geyer  Resign 

From  Paramount  Staff 

Louis  Schwartz,  member  of  the  Para- 
mount legal  staff  for  many  years,  has  ten- 
dered a  "tentative"  resignation  which  may 
not  become  effective  for  six  weeks  or  more, 
he  said.  Other  resignations  included  those 
of  O.  R.  Geyer,  head  of  foreign  publicity, 
Edward  Ugast  and  Samuel  Cohen,  assist- 
ants to  Geyer.  No  successor  to  Geyer  is  to 
be  named.  J.  R.  Koerpel,  in  charge  of  a 
Publix  theatre  operating  department,  will 
resign  the  latter  part  of  May,  after  which 
the  department  will  be  discontinued. 


Helen  Kane  Sues  Fleischer, 
Paramount  on  Cartoon  Series 

Helen  Kane,  "boop-a-doop"  singer,  has 
filed  suit  in  a  New  York  court  against  Max 
Fleischer,  animated  cartoonist,  and  Para- 
mount Publix,  distributor  of  Fleischer's 
"Betty  Boop"  cartoon,  for  $250,000.  Miss 
Kane  asks  a  permanent  injunction  restrain- 
ing both  defendants  from  further  producing 
and  exhibiting  the  "Betty  Boop"  cartoon, 
and  alleges  that  drawings  bearing  a  striking 
resemblance  to  herself  are  distributed  as 
advertising  matter  with  the  "Betty  Boop" 
films. 


A  FINE  studio  organization,  of  an  understanding  distribu- 
tion organization,  and  of  experienced  showmen,  guard- 
ians of  thousands  of  box  offices  — has  inspired  the 
Paramount  product  for  1932-33.  Public  taste,  registered 
at  the  box  office,  is  continually  creating  fashions  in  pic-  j 


policy  based 


■ 

upon  the  expressed  ideas  of  all  those  who  contact  with 
the  public  every  day  of  their  lives  dominates  our  plan 
of  production. 


T 


HE  TRIUMPHANT  ANSWER  to  depression  and  bad  receipts 
is  great  stories,  stars,  casts  and  directors.  Not  one  of 
these  alone  is  sufficient.  All  today  are  necessary  and 
Paramount  has  combined  all  these  resources  to  create 
box  office  product. 


E  ARE  MEETING  the 


current  situation  with 


FULL   STEAM   AHEAD   and  with 


supreme  confidence  that  today,  more  than  ever,  America 
demands  the  best  in  entertainment,  in  laughter,  in 
romance  and  in  stirring  drama.  Every  step  we  take  is 
constantly  moulded  by  the  unfailing  barometer 


OF  NATIONAL  TASTE -THE  BOX  OFFICE! 


^^^UR  STARS,  directors  and  stories  are  chosen  by  the 
infallible  test  of  attendance  and  patrons'  comments. 
Every  slight  tremor  in  public  taste  is  instantly  reg- 
istered in  our  studio.  Whatever  the  public  spends 
money  for— that's  the  kind  of  a  story  you  get  for  your 
next  Paramount  Picture.  Every  production  is  con- 
stantly guided  by  the  greatest  director  of  them  all— 
THE  BOX  OFFICE !  And  because  the  dictates  of  public 
taste  are  combined  with  abilities  of  Paramount's  mas- 
ter showmen  and  the  vast  resources  of  the  Paramount 
organization — Paramount  is  able  to  turn  out  the  smash 
hits  that  mean  dollars  in  your  pocket ! 


OFFI 


★ 

HAROLD  LLOYD 

* 

ADRIANNE  ALLEN 

★ 

MARLENE  DIETRICH 

* 

CHARLIE  RUGGLES 

* 

MAURICE  CHEVALIER 

* 

RICHARD  BENNETT 

★ 

MARX  BROTHERS 

* 

CLIVE  BROOK 

* 

FREDRIC  MARCH 

* 

JACK  OAKIE 

* 

TALLULAH  BANKHEAD 

* 

RANDOLPH  SCOTT 

★ 

GARY  COOPER 

* 

CARY  GRANT 

* 

SYLVIA  SIDNEY 

★ 

SARI  MARITZA 

* 

RICHARD  "ARLEN 

★ 

FRANCES  DEE 

* 

MIRIAM  HOPKINS 

* 

PHILLIPS  HOLMES 

* 

HELEN  HAYES 

★ 

ADRIENNE  AMES 

★ 

CLAUDETTE  COLBERT 

★ 

ALISON  SKIPWORTH 

★ 

STUART  ERWIN 

* 

IRVING  PICHEL 

* 

WYNNE  GIBSON 

★ 

MARY  BOLAND 

* 

CAROLE  LOMBARD 

* 

GEORGE  BARBIER 

★ 

GENE  RAYMOND 

* 

CHARLES  STARRETT 

GEORGE  RAFT 


0      ,r  --M 


FFI 


if      ERNST  LUBITSCH 
if     JOSEF  VON  STERNBERG 
ROUBEN  MAMOULIAN 
JOHN  CROMWELL 
RICHARD  WALLACE 
if     DOROTHY  ARZNER 
if     MARION  GERING 
if     NORMAN  McLEOD 
STUART  WALKER 
NORMAN  TAUROG 
if     GEORGE  CUKOR 
if     LOUIS  GASNIER 

BERTHOLD  VIERTEL 
if    DAVID  BURTON 

LLOYD  CORRIGAN 
if    STEPHEN  ROBERTS 
if    WILLIAM  SCHORR 
+    GEORGE  SOMNES 


WITH  PARAMOUNT  TODAY  the  exhibitor's  need  is 
supreme-  With  showmen  in  control  of  every  branch 
of  its  activities,— with  the  ultimate  in  studio  facili- 
ties,—with  the  most  promising  young  stars  and 
featured  players  ever  gathered  together  by  one 
company,— above  all,  with  boundless  faith  in  the 
never-failing  appeal  of  good  entertainment 

PARAMOUNT  GIVES  YOU 


BOX  OFFICE  INSURANCE 


F 


1932-1933 


Get  a  copy  of  Paramount's  Product  Announcement  for 
1932-1933  from  your  Paramount  Salesman  or  Branch 
Manager.  It's  your  box  office  insurance  policy! 


May    7,  1932 


MOTION    PICTURE  HERALD 


19 


THREE  DISTRIBUTORS'  CONVENTIONS 
SET  STAGE  FOR  SELLING  SEASON 


Universal,  Monogram  and  Para- 
mount First  Into  Action;  Better 
Pictures  Will  Solve  Attend- 
ance Problem,  Says  Laemmle 

With  national  sales  conventions  of  three 
distributors  under  way  this  week,  and  with 
three  others  to  be  held  in  the  month,  the 
new  selling  season  for  at  least  six  large 
distributors  is  scheduled  to  be  well  advanced 
by  June  1. 

Universal,  which  this  year  is  holding  a 
series  of  three  regional  sales  meetings,  was 
first  of  the  large  companies  to  convene. 
Universal's  forces  gathered  May  1  and  2 
at  the  St.  Francis  hotel,  San  Francisco. 
Monogram  directors  met  at  the  Palmer 
House,  Chicago,  May  2  and  3,  and  Para- 
mount opens  its  national  meeting  in  the 
Ambassador,  Los  Angeles,  on  Thursday. 
The  latter's  convention  will  be  concluded 
Sunday. 

RKO's  national  sales  meeting  will  be 
held  at  the  Drake  hotel,  Chicago,  May  16 
to  18;  Fox's  at  the  Park  Central  hotel,  New 
York,  May  16  to  20,  and  the  first  of  two 
Columbia  meetings  will  convene  at  Atlantic 
City,  May  22  to  25. 

Only  four  large  companies  have  yet  to 
decide  on  convention  dates  and  cities.  They 
are:  Metro-Goldwyn- Mayer,  Warner-First 
National,  United  Artists  and  Educational- 
Tiffany. 

Laemmle  Opens  "U"  Convention 

Carl  Laemmle,  veteran  producer  and  dis- 
tributor, opened  the  company's  first  meet- 
ing at  San  Francisco  with  an  aggressive 
and  optimistic  keynote.  Serving  notice  of 
"an  attack  on  box  office  depression  about 
to  be  launched  by  Universal,"  Laemmle 
said :  "There  is  no  doubt  but  what  the 
amusement  industry  has  been  hard  hit,  but 
there  is  a  way  out  and  Universal  hopes  tc 
lead  the  way. 

"Better  pictures  are  the  only  solution  of 
*-he  problem,"  he  said,  "and  these  alone  will 
bring  back  theatre  attendance.  Universal 
is  devoting  its  every  energy  toward  produc- 
ing exceptional  pictures  for  the  new  season, 
and  will  be  guided  by  a  careful  study  of  the 
public's  moods." 

Announcement  of  the  company's  new 
product  will  not  be  made  until  after  the 
subsequent  sales  meetings  at  Chicago  and 
New  York,  Laemmle  said.  The  Chicago 
meeting  was  to  be  held  Thursday  and  Fri- 
day, at  the  Drake  hotel,  and  the  final  meet- 
ing, at  the  Park  Central,  New  York,  fol- 
lows on  Sunday  and  Monday.  Laemmle  will 
attend  both  subsequent  meetings,  after 
which  he  plans  to  leave  immediately  for 
Germany. 

More  than  40  Universal  representatives 
were  in  attendance  at  the  San  Francisco 
meeting,  including  studio  and  home  office 
executives  and  officials  of  six  Universal 
far-western  exchanges.  The  executive  list 
in  attendance  at  the  meeting  included,  in 
addition  to  Laemmle,  L.  J.  Schlaifer,  gen- 
eral sales  manager;  E.  T.  Gomersall,  west- 
ern division  manager;  Ben  H.  Grimm,  pub- 


licity and  advertising  department,  and  W. 
J.  Heineman,  western  district  manager.  Ex- 
change managers  in  attendance  were:  L.  J. 
McGinley,  Seattle;  Al  O'Keefe,  Portland; 
Barney  Rose,  Denver ;  Jack  Rue,  Salt  Lake 
City ;  R.  I.  Cadman,  Los  Angeles,  and  Ken- 
neth Hodkinson,  San  Francisco. 

Improved  Product  Noted 

Talks  of  all  executives,  which  were  given 
at  closed  sessions,  maintained  the  optimistic 
note  struck  by  Laemmle.  New  product  was 
referred  to  as  being  of  "improved  quality" 
and  keyed  more  closely  to  public  tastes  than 
ever  before. 

The  Chicago  meeting  was  to  open 
promptly  on  Thursday  morning  with 
Schlaifer  presiding,  and  Laemmle,  Stanley 
Bergerman,  Universal  short  subjects  pro- 
ducer ;  Frank  Mastroly  and  Jack  Ross  in 
attendance,  in  addition  to  exchange  man- 
agers and  salesmen  from  St.  Louis,  Omaha, 
Kansas  City,  Indianapolis,  Des  Moines, 
Chicago,  Dallas,  Detroit,  Milwaukee,  Min- 
neapolis and  Oklahoma  City.  Approximately 
50  company  representatives  were  to  be  in 
attendance. 

E.  A.  Golden,  Monogram  Pictures  gen- 
eral sales  manager,  announced  a  $2,000,000 
sales  drive  would  be  launched  May  9  and 
continue  to  September  9,  to  be  known  as 
"The  President's  Campaign,"  in  honor  of 
W.  Ray  Johnston,  Monogram  president.  A 
field  force  of  125  men  will  participate  in 
the  drive,  Golden  said. 

Johnston,  in  the  closing  sessions  of  the 
Chicago  meeting  of  the  company's  direc- 
tors, said  that  sales  objectives  were  being 
advanced  this  year  due  to  the  encouragement 
from  the  success  of  the  first  year's  opera- 
tions under  which  franchise-holders,  as  a 
whole,  exceeded  their  quotas. 


Film  Daily  Golf  Tourney 

June  22  at  White  Plains 

Arrangements  have  been  completed  for 
holding  the  20th  Film  Daily  Golf  Tourna- 
ment on  Wednesday,  June  22,  at  the  Feni- 
more  Golf  and  Country  Club,  White  Plains, 
N.  Y.  A  banquet  will  top  the  event.  The 
committee  includes  Al  Lichtman,  Lee  A. 
Ochs,  Bruce  Gallup,  Jack  Alicoate,  Ed  Fin- 
ney, "Red"  Kann  and  Don  Mersereau. 

Applications  for  entry  in  the  tournament 
are  now  being  received  at  the  offices  of  The 
Film  Daily,  1650  Broadway.  Entrance  fee 
is  $10,  with  application,  or  $12  if  paid  at 
the  tournament  grounds. 


Bagnall  Replaces  Mclntire 

As  Executive  at  Fox  Plant 

D.  E.  Mclntire  resigned  two  weeks  ago 
as  business  manager  at  the  Fox  studio  on 
the  Coast,  and  was  replaced  by  George 
Bagnall,  according  to  W.  C.  Michel,  vice- 
president,  who  returned  to  the  home  office 
on  Wednesday. 

Michel  was  on  the  Coast  in  general  super- 
vision of  studio  operations  during  the  ill- 
ness of  Richard  Rowland,  vice-president, 
who  has  returned  to  his  duties. 


Television  Still  Is 
Experiment:  Sarnoff 

Television  still  remains  in  an  experi- 
mental stage  and  little  hope  of  it  being 
offered  to  the  public  on  any  large  scale  in 
the  immediate  future  is  held  by  its  propo- 
nents, David  Sarnoff,  president  of  Radio 
Corporation  of  America,  told  the  annual 
meeting  of  RCA  stockholders  in  New  York 
this  week.  Sarnoff  and  five  other  directors 
whose  terms  had  expired  were  re-elected. 

"To  attempt  to  market  television  prema- 
turely," Sarnoff  said,  "would  severely  re- 
tard a  development  that  has  great  promise 
and  which  we  expect  to  grow  into  a  great 
and  widely  accepted  service.  Premature 
marketing  could  only  result  in  public  dis- 
appointment and  an  immediate  loss  of  sales 
after  the  initial  impetus.  As  stated  in  our 
annual  report,"  Sarnoff  concluded,  "tele- 
vision receiving  equipment  will  be  offered 
to  the  public  when  our  experimentation, 
which  will  be  continued  energetically,  has 
shown  that  the  system  of  sight  transmis- 
sion having  practical  value  can  be  assured." 

Sarnoff  said  that  "television  images 
which  are  obscure  and  difficult  to  follow 
could  not  be  expected  to  sustain  public  in- 
terest over  a  very  long  period  because  the 
motion  picture  industry  with  sound  pictures 
has  given  the  public  a  high  standard  of  ex- 
cellence in  sight  and  sound  entertainment." 

Net  income  of  RCA  for  the  quarter  end- 
ed March  31,  1932,  was  $503,223  after  de- 
preciation, amortization,  taxes,  etc.,  as 
against  $1,566,519  in  the  first  quarter  of 

1931.  Gross  income  amounted  to  $20,322,408 
for  the  quarter  and  other  income  totaled 
$262,814.  Preferred  "A"  dividend  require- 
ments total  $343,019. 

Sarnoff  stated  that  "while  the  amount  of 
profit  is  modest,  it  is  in  excess  of  require- 
ments for  the  'A'  preferred  dividend  de- 
clared by  directors  for  the  first  quarter  of 

1932.  During  the  final  quarter  of  1931," 
he  said,  "we  were  in  the  red,  while  during 
the  first  quarter  of  1932  we  are  in  the 
black." 

Loew  Earnings  Seen  Enough 

For  Half  to  Meet  Dividend 

Loew's  earnings  for  the  first  half  of  its 
fiscal  year  are  more  than  enough  to  meet 
the  dividend  requirements  on  the  common 
stock  for  the  full  year,  according  to  the 
Dow-Jones  financial  service.  The  common 
stock  is  now  on  a  $3  basis. 

The  estimate  is  after  the  usual  deductions 
as  well  as  conversion  of  foreign  exchange. 


Managers  Re-elect  Joyce 

Frank  Joyce  has  been  re-elected  president 
of  the  Artists'  Managers  Association  at  its 
annual  election  on  the  Coast.  Other  officers 
are:  Eddie  Silton,  secretary;  Morris  Small, 
treasurer.  Directors  are:  Harry  Weber, 
Dave  Thompson,  Harry  Wurtzel,  Phil 
Burg,  George  Frank. 


20  MOTION    PICTURE  HERALD 


May    7  ,  1932 


MINIMUM  OF  63  FEATURES  PLANNED 
BY  PARAMOUNT,  ALSO  120  SHORTS 


Stories,  Titles  and  Casts  of  43 
Features  Tentatively  Selected, 
Convention  Told;  104  Issues 
of  Newsreel  on  Schedule 


A  minimum  of  63  feature  productions, 
120  short  subjects  and  104  issues  of  Para- 
mount News  will  be  offered  by  Paramount 
Publix  during  the  coming  season,  the  com- 
pany's annual  sales  convention,  which 
opened  at  the  Ambassador  hotel,  Los 
Angeles,  on  Thursday,  was  told. 

Of  the  63  proposed  features,  the  stories, 
titles  and  casts  for  45  have  been  tentatively 
determined.  The  feature  list  includes  one 
Harold  Lloyd,  one  with  the  Four  Marx 
Brothers,  three  from  Marlene  Dietrich,  and 
two  from  Maurice  Chevalier.  Two  specials 
with  casts  selected  from  Paramount's  entire 
star  roster  are  also  scheduled.  In  addition, 
there  are  starring  vehicles  for  Helen  Hayes, 
Gary  Cooper,  Tallulah  Bankhead,  Fredric 
March,  Sylvia  Sidney,  Richard  Arlen, 
Miriam  Hopkins,  Claudette  Colbert,  Rich- 
ard Bennett,  Carole  Lombard  and  others. 

Hinge  on  Dietrich  Settlement 

The  three  Marlene  Dietrich  pictures, 
which  are  planned  as  Josef  Von  Sternberg 
productions,  hinge  upon  an  amicable  settle- 
ment of  the  current  differences  between  the 
star  and  director,  on  the  one  hand,  and 
Paramount  on  the  other.  No  provision  is 
made  in  the  tentative  lineup  for  any  roles 
for  Nancy  Carroll,  who  is  also  a  current 
subject  of  contract  discussion  at  Paramount. 

Story  material  includes  such  titles  as  "A 
Farewell  to  Arms,"  "The  Mirrors  of  Wash- 
ington," "Lives  of  a  Bengal  Lancer"  and 
"Madame  Butterfly." 

Titles  and  casts  tentatively  decided  upon 
follow : 

"Movie  Crazy,"  with  Harold  Lloyd ; 
"Horse  Feathers,"  with  the  Four  Marx 
Brothers;  "Blonde  Venus,"  "Deep  Night" 
and  "Promised,"  with  Marlene  Dietrich ; 
"Love  Me  Tonight"  and  "The  Way  to 
Love,"  with  Maurice  Chevalier;  "Madame 
Butterfly,"  with  Sylvia  Sidney  and  Gary 
Cooper;  "Not  Married,"  with  Miriam  Hop- 
kins, to  be  directed  by  Ernst  Lubitsch ; 
"Anything  for  Sale,"  with  Sylvia  Sidney 
and  Richard  Bennett. 

"Lives  of  a  Bengal  Lancer,"  with  Clive 
Brook ;  "The  Sons  of  the  Eagle,"  with  an 
all-star  cast  selected  from  the  entire  Para- 
mount roster ;  "If  I  Had  a  Million,"  with  a 
similar  multi-star  cast ;  "The  West  Pointer," 
with  Cary  Grant ;  "The  Girl  Without  a 
Room"  (cast  not  set)  ;  "A  Farewell  to 
Arms,"  with  Fredric  March  and  Claudette 
Colbert ;  "The  Glass  Key,"  with  Carole 
Lombard;  "The  Phantom  President"  (no 
cast  selected). 

"Blood  and  Sand,"  with  Tallulah  Bank- 
head  and  Cary  Grant;  "I  Can't  Go  Home" 
(  cast  not  chosen)  ;  "R.  U.  R.,"  with  Sylvia 
Sidney  and  Fredric  March ;  "The  Mirrors 
of  Washington,"  with  Tallulah  Bankhead 
and  Gary  Cooper ;  a  Helen  Hayes  starring 
vehicle,  title  not  chosen ;  "The  Trouble  with 


Women,"  with  Mary  Boland ;  "Lone  Cow- 
boy," with  Randolph  Scott  and  Frances 
Dee;  "Hot  Ice,"  with  Richard  Arlen;  "Con- 
necting Rooms"  (cast  not  chosen)  ;  "The 
Lusitania  Secret,"  with  Claudette  Colbert 
and  Randolph  Scott;  "The  Crime  of  the 
Century,"  (cast  not  chosen)  ;  "The  Song 
of  Songs,"  with  Miriam  Hopkins  and 
Herbert  Marshall;  "No  Bed  of  Her  Own," 
with  George  Raft  and  Adrianne  Allen ; 
"The  Island  of  Lost  Souls"  (cast  not 
chosen). 

"Pick  Up,"  with  Carole  Lombard;  "The 
Red  Temptation,"  (cast  not  chosen)  ;  "The 
Sign  of  the  Cross,"  with  Adrienne  Allen, 
Charles  Starrett  and  Charles  Laughton,  to 
be  directed  by  Cecil  B.  DeMille;  "Hot 
Saturday,"  with  Carole  Lombard ;  "Fires  of 
Spring,"  with  Claudette  Colbert  and  Fredric 
March;  "Madison  Square  Garden,"  (cast 
not  chosen)  ;  "The  Big  Broadcast,"  with 
Bing  Crosby,  Stuart  Erwin  and  Lyda 
Roberti ;  "Riddle  Me  This,"  (cast  not 
chosen)  ;  "Dream  Without  Ending,"  (cast 
not  chosen)  ;  "70,000  Witnesses,"  football 
drama,  (cast  not  chosen)  ;  and  the  following 
three  outdoor  specials  with  John  Mack 
Brown  :  "The  Vanishing  Frontier,"  "Swanee 
Rides  West"  and  "Under  Desert  Stars." 

Additional  Product 

In  addition  to  the  104  scheduled  newsreel 
releases,  Paramount  will  offer  18  Screen 
Songs,  18  Betty  Boop  cartoons,  13  Para- 
mount Pictorials,  13  Screen  Souvenirs,  13 
Grantland  Rice  Sports-Eye  Views,  13  Hol- 
lywood on  Parade,  13  Paramount  Head- 
liners,  and  two  series  of  Mack  Sennett  two- 
reel  comedies.  The  first  of  the  Sennett 
series  will  consist  of  12  Star  Comedies,  fea- 
turing Andy  Clyde  and  Charlie  Murray, 
and  the  second  series  will  consist  of  an  as 
yet  undetermined  number  of  two-reel 
comedies  featuring  a  half  dozen  outstand- 
ing comedy  players. 

The  company's  convention,  which  was  at- 
tended by  virtually  all  ranking  home  office 
executives  of  both  the  distribution  and  thea- 
tre departments  in  addition  to  national  field 
sales  staffs,  was  scheduled  to  be  concluded 
Sunday. 


Chicago  SMPE  Sees  Air  Film 
At  Its  Regular  May  Meeting 

The  Chicago  section  of  the  Society  of 
Motion  Picture  Engineers  is  holding  its 
May  meeting  on  Thursday  of  this  week. 
Among  the  films  which  were  to  be  shown 
at  the  meeting  was  that  produced  by  Baron 
C.  Shiba,  head  of  the  Aeronautical  Research 
Institute  of  the  Tokyo  Imperial  University. 
The  other  films  are  of  a  medical  and  scien- 
tific nature. 


MPTA  Cuts  Convention  Fee 

The  MPTA  of  Kansas  and  Missouri  has 
insured  a  large  attendance  at  the  annual 
convention  in  Topeka,  Kan.,  May  25  and 
26,  by  reducing  the  registration  fee  from 
$5  to  $2.50. 


Monogram's  New 
Program  Now  Set; 
Sales  Drive  Ready 


Monogram  Pictures,  at  its  convention 
in  Chicago  this  week,  announced  a  1932- 
33  schedule  of  32  features,  to  be  divided  into 
16  special  de  luxe  films  and  16  action 
dramas.  The  program  is  noted  as  "Mono- 
gram's Magnetic  32."  W.  Ray  Johnston, 
president,  acted  as  chairman  of  the  meeting 
and  announced  the  program. 

Collaborating  on  the  schedule  will  be: 
M.  H.  Hoffman,  C.  C.  Burr,  I.  E.  Chad- 
wick,  Trem  Carr,  Christy  Cabanne,  Otto 
Brewer,  Louis  King,  Karl  Brown,  Harry 
Frazer,  as  producers  and  directors.  Rex 
Bell  will  be  starred  in  eight  stunt  pictures. 

The  lineup  includes :  "God's  Country,"  by 
James  Oliver  Curwood ;  "The  Thirteenth 
Guest,"  novel  by  Armitage  Trail;  "Jungle 
Bride,"  by  Harvey  Wilkson ;  "Man's  Law," 
by  Peter  B.  Kyne;  "The  Ape,"  stage  play 
by  Adam  Hull  Shirk ;  "The  Girl  from  Cal- 
gary," by  James  Oliver  Curwood ;  "Black 
Beauty,"  by  Anna  Sewell ;  "West  of  Singa- 
pore," by  E.  Morton  Hough;  "Hell's  High- 
way," by  Eleanor  Welty;  "The  Wayne 
Murder  Case,"  by  Arthur  Hoerl;  "The  Re- 
turn of  Casey  Jones";  "Devil's  Mate,"  by 
Joseph  Allaire  Kehoe ;  "Guilty  or  Not  Guil- 
ty," by  Arnold  Stimson ;  "A  Strange  Ad- 
venture," by  E.  Morton  Hough ;  "The  Fire 
Patrol,"  by  Raymond  C.  Ray,  and  one  spe- 
cial. Trem  Carr,  production  head,  is  now 
negotiating  for  Norma  Talmadge  to  play 
the  lead  in  this  production. 

The  "sales  strategy  board"  of  Monogram 
took  up  the  question  of  the  forthcoming 
sales  campaign,  advertising,  bonuses  and 
prize  contests  and  laid  out  an  advertising 
campaign  for  the  new  sales  drive  which  is 
to  start  on  May  9.  Delegates  of  the  sales 
staff,  and  the  branch  managers  were  in- 
structed in  the  use  of  all  campaign  material. 
Prizes  will  be  offered  between  the  Amer- 
ican and  British  branches  for  leaders  dur- 
ing different  stages  of  the  sales  drive.  Regi- 
nald Smith,  managing  director  of  P.D.C., 
London,  is  cooperating  with  Johnston  in 
working  out  the  distribution  of  quotas  and 
prizes.  To  further  complete  details  of  these 
arrangements,  Smith,  accompanied  by  Ar- 
thur Levey,  Monogram  associate  in  London, 
will  leave  for  the  United  States  on  May  22 
to  collaborate  in  the  drive. 

The  first  drive,  which  is  to  be  called  "The 
President's  Campaign,"  in  honor  of  John- 
ston, will  be  from  May  9  to  September  9, 
and  a  quota  of  $500,000  monthly  or  $2,000,- 
000  in  contracts  between  the  American  and 
British  offices  has  been  set  by  sales  man- 
ager Eddie  Golden  as  the  goal  of  the  first 
stage  in  the  campaign.  Including  the  dis- 
trict managers  and  branch  managers,  a  total 
sales  force  of  125  will  be  in  the  field  on 
May  9,  Golden  states.  These  will  be  scat- 
tered among  the  33  Monogram  branches  and 
do  not  include  the  force  employed  by  P.D.C. 
in  London. 


May    7,  1932 


MOTION    PICTURE  HERALD 


21 


SENATE  COMMITTEE  ASKS  A  LIMIT 
OF  44  CENTS  ON  TAX  EXEMPTION 


g     I     I  i 


120% 
118% 
116% 
111% 
111% 
M0% 
101% 

lo4% 

101% 

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10 

9fy 

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S8% 

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1 

The  graph,  based  upon  MOTION  PICTURE  HERALD'S  compilations  of  box  office 
receipts,  shows  a  comparison  of  the  intake  nationally  for  twelve  weeks  in  1931  and 
1932.  The  100  per  cent  broken  line  represents  average  receipts  during  the  entire 
year  1931. 


Admission  Levy,  Football  of 
Revenue  Bill,  Changed  from 
45-Cent  Exemption  of  House 
by  the  Finance  Committee 

By  F.  L.  BURT,  Washington 

Faced  with  the  need  of  developing  every 
possible  means  of  revenue,  in  its  effort  to 
write  a  tax  bill  which  will  raise  more  than 
$1,000,000,000  without  incorporating  many 
of  the  ill-advised  levies  of  the  House  of 
Representatives,  the  Senate  finance  commit- 
tee at  Washington  this  week  fixed  the  ex- 
emption maximum  from  the  10  per  cent 
admission  tax  at  44  cents.  This  reduction 
from  the  House  exemption  of  45  cents  is 
expected  to  bring  into  the  tax-paying  fold 
man]r  theatres  which  otherwise  would  have 
dropped  their  admission  price  to  that  figure, 
particularly  among  the  group  now  operating 
on  a  50-cent  admission  basis. 

The  action  of  the  Senate  committee  was 
taken  in  the  face  of  a  strong  plea  from  the 
theatrical  industry  for  either  entire  elimina- 
tion of  the  admission  tax  on  tickets  selling 
at  less  than  $3  or  an  exemption  of  at  least 
50  cents.  At  the  hearings  before  the  com- 
mittee, representatives  of  the  legitimate  and 
film  theatres,  actors,  musicians,  scenic  ar- 
tists and  others  pleaded  for  an  upward  re- 
vision of  the  exemption  in  order  that  the 
amusement  industry  might  not  be  seriously 
affected. 

Sympathy  with  Industry  Expressed 

Members  of  the  committee,  irrespective 
of  party  affiliation,  expressed  sympathy  with 
the  plight  of  the  theatre.  It  was  pointed  out, 
however,  that  the  money  must  be  raised  to 
balance  the  budget  and  that,  industries  able 
to  bear  taxation  being  few  and  far  between, 
it  would  be  extremely  difficult  to  find  other 
sources  of  revenue  if  the  admission  tax  was 
eliminated. 

At  the  same  time,  it  was  pointed  out,  the 
Treasury  has  been  steadfast  in  its  recom- 
mendation that  admissions  in  excess  of  10 
cents  be  taxed,  and  members  of  the  com- 
mittee were  represented  as  believing  it  a 
generous  action  to  give  the  industry  a  44- 
cent  exemption  in  the  face  of  the  pressure 
which  has  been  brought  to  bear  for  a  num- 
ber of  taxes  to  which  the  committee  would 
not  bind  itself. 

The  admission  tax  has  been  more  of  a 
football  than  any  other  item  in  the  revenue 
bill  except  taxes  on  imports.  An  exemption 
of  10  cents  was  recommended  by  the  Treas- 
ury department  when  revenue  revision  was 
first  suggested  to  Congress  by  President 
Hoover  last  December ;  a  24-cent  exemption 
was  recommended  in  the  report  of  the  ways 
and  means  committee  of  the  House,  and  a 
45-cent  exemption  was  carried  in  the  House 
bill  when  it  was  sent  to  the  Senate.  It  is 
not  believed  that  the  finance  committee's 
recommendation  of  44  cents  will  be  disturb- 
ed by  the  Senate  if  carried  in  the  bill  which 
will  be  reported  within  the  next  few  days, 
and  final  decision  as  to  whether  the  exemp- 
tion shall  be  44  or  45  cents  will  be  left  to 
the  conference  committee  of  the  two  houses 


which  will  have  the  task  of  ironing  out  the 
differences. 

Other  drastic  changes  affecting  all  lines 
of  business  were  also  made  by  the  finance 
committee.  Normal  individual  income  tax 
rates  in  the  Senate  bill  will  be  approximate- 
ly double  those  now  in  force,  the  committee 
having  agreed  upon  levies  of  3  per  cent  on 
the  first  $4,000  of  net  income,  6  per  cent 
on  the  next  $4,000  and  9  per  cent  on  in- 
come in  excess  of  $8,000.  The  present  rates 
are  \y2,  3  and  5'  per  cent,  and  the  House 
bill  carried  rates  of  2,  4  and  7  per  cent. 

The  committee  approved  the  House's  ac- 
tion in  reducing  exemptions  from  ^  500  to 
$2,500  for  heads  of  families  and  r>-30  to 
$1,000  for  single  persons,  and  cutting  the 
deduction  for  earned  income  to  12^  per 
cent.  Surtax  rates  in  the  Senate  bill,  how- 
ever, will  have  a  maximum  of  45  per  cent, 
against  the  House  bill  maximum  of  40  per 
cent  and  the  present  top  of  20  per  cent. 

The  corporation  income  tax  rate,  now  12 
per  cent,  is  fixed  by  the  committee  at  14 
per  cent,  instead  of  the  13^4  per  cent  pro- 
vided in  the  House  bill,  but  the  House  pen- 
alty of  \y2  per  cent  for  consolidated  re- 
turns has  been  rejected,  and  an  exemption 
of  $1,000  provided  for  corporations  with 
incomes  not  in  excess  of  $10,000. 

The  Senate  committee  materially  modified 
the  House  provisions  for  sales  and  stamp 
taxes  which,  with  the  taxes  on  imported  oil, 
coal,  copper  and  lumber,  have  been  the  most 
controversial  points  of  the  measure. 

A  favorable  report  on  legislation  recently 
passed  by  the  House,  making  alien  actors 


subject  to  the  contract  labor  provisions  of 
the  immigration  law,  was  also  prepared  this 
week  by  the  Senate,  through  its  immigra- 
tion committee. 

The  committee,  however,  has  amended  the 
bill  so  as  to  permit  the  entry  into  the  United 
States  of  alien  actors  needed  in  the  produc- 
tion of  films  for  export  when  required  to 
take  parts  which  cannot  be  adequately  filled 
by  such  American  actors  as  may  be  unem- 
ployed. 

This  concession  is  confined  to  export  and 
was  made  as  a  result  of  representations  that 
it  is  frequently  difficult  to  obtain  from 
among  America's  own  actors,  artists  who 
can  meet  the  language  or  other  require- 
ments of  particular  foreign  markets  for 
which  American  producers  are  making 
pictures. 

Pathe  Suing  Union  and  Firm 
For  Infringement  on  Product 

Pathe  Exchange,  Inc.,  is  bringing  suit 
for  infringement  of  copyright  against  the 
New  York  operators'  union,  Local  306 ;  Sam 
Kaplan,  its  president,  and  the  City  Amuse- 
ment Company.  Suit  is  based  on  the  open 
air  exhibition  of  the  company's  pictures  at 
several  points  in  Manhattan  and  the  Bronx. 

Pathe  is  asking  at  least  $250  for  each 
alleged  unauthorized  exhibition.  The  open 
air  shows  are  said  to  have  been  established 
following  a  dispute  between  the  union  and 
Springer-Cocalis  circuit,  in  the  vicinity  of 
whose  houses  the  shows  are  being  held. 


22 


MOTION    PICTURE  HERALD 


May    7,  1932 


FRANKLIN  LAUNCHES 
NEW  CIRCUIT  SETUP 


Six  Divisions  of  RKO  Theatres 
Will  Each  Have  a  Director 
with  Franklin  Directly  in 
Charge    of  Operations 

The  board  of  directors  of  Radio-Keith- 
Orpheum  Corporation  met  on  Wednesday 
in  New  York  in  their  first  meeting  since 
M.  H.  Aylesworth.  was  elected  president  in 
mid-April.  Ordinary  business  routine  was 
taken  up.  Harold  B.  Franklin  and  Joseph 
Plunkett  of  the  theatre  division  were  sched- 
uled to  leave  for  the  Coast  immediately  after 
the  session. 

Reorganization  of  the  theatre  department 
of  RKO  this  week  into  six  divisions  with  a 
director  at  the  head  of  each  and  an  operat- 
ing "cabinet"  of  home  office  executives 
which  will  meet  daily  in  New  York  to  con- 
sider business  and  policy  affairs  as  they 
develop,  brought  about  what  is  expected  to 
be  the  final  step  in  the  revamping  of  Radio's 
various  motion  picture  interests.  Distribu- 
tion, home  office,  production  and  exhibition 
were  taken  in  order  for  reorganization  by 
the  Radio  interests,  following  a  physical 
merging  of  Radio  Pictures  and  Pathe  last 
year. 

The  divisional  plan  for  the  theatre  de- 
partment had  been  expected  and  was  an- 
nounced early  in  the  week  by  Harold  B. 
Franklin,  president  of  the  theatre  subsidi- 
aries, who  will  direct  the  operation  of  all 
RKO  houses. 

Franklin  Head  of  Operations 

The  new  theatre  organization  setup  stems 
from  the  board  of  directors  of  the  theatre 
companies,  of  which  Aylesworth  is  chairman. 
Franklin  is  the  direct  head  of  operations, 
working  with  Joseph  Plunkett  as  vice-presi- 
dent and  Herschel  Stuart,  in  charge  of  field 
operations.  Stuart's  headquarters  will  be  in 
New  York. 

The  six  divisional  directors  are  Nate  Blum- 
berg, whose  territory  takes  in  Greater  New 
York,  New  York  State,  New  Jersey  and 
Washington,  D.  C. ;  Asher  Levy,  with  head- 
quarters in  Chicago  and  with  supervision  over 
the  Omaha  division;  Harry  MacDonald,  New 
England;  Charles  Koerner,  Southern;  Cliff 
Work  on  the  Coast,  with  San  Francisco  and 
the  Northwest  under  his  supervision,  and  Nat 
Holt  in  charge  of  the  Middlewest,  embracing 
the  Cleveland,  Cincinnati  and  Detroit  divisions. 
The  subdivisions  of  the  New  York  territory 
have  H.  R.  Emde  as  division  manager  of 
Greater  New  York;  Joe  Lee  in  a  similar  posi- 
tion for  Brooklyn ;  Lou  Golding  for  New  York 
State  and  J.  M.  Brennan  for  New  Jersey  and 
Washington. 

The  Central  division  has  supervision  over 
Omaha,  where  Morgan  Ames  is  division  man- 
ager. Harry  MacDonald,  divisional  director 
for  New  England,  has  no  subdivisions  within 
his  sphere.  Neither  has  Charles  Koerner, 
Southern  division  director  with  headquarters 
at  Dallas.  Cliff  Work,  director  of  the  Coast 
territory,  has  San  Francisco,  where  Len  Brown 
is  division  manager,  and  the  Northwest,  where 
Homer  Gill  occupies  a  similar  position,  in  his 
charge.  Nat  Holt,  divisional  director  of  the 
Middlewest,  will  supervise  Cleveland,  Cincin- 
nati and  Detroit,  where  J.  E.  Firnkoess,  I.  Lib- 
son  and  Arthur  Frudenfeld,  respectively,  are 
division  managers. 

New  York  operations  center  about  the  oper- 
ating "cabinet"  which  meets  daily.  These  meet- 


ings, presided  over  by  Franklin,  include  Martin 
Beck,  in  charge  of  vaudeville ;  Joseph  Plunkett, 
vice-president ;  Herschel  Stuart,  in  charge  of 
field  operations ;  Phil  Reisman,  in  charge  of 
film-buying ;  Herman  Zohbel,  treasurer  of 
RKO ;  Robert  Sisk,  in  charge  of  advertising 
and  publicity ;  Nate  Blumberg,  New  York 
divisional  director ;  D.  P.  Canavan,  in  charge 
of  the  construction  and  maintenance  depart- 
ment; Major  L.  E.  Thompson,  in  charge  of 
personnel,  and  Myron  Robinson,  in  charge  of 
real  estate.  Included,  too,  in  the  new  setup  are 
William  Mallard,  legal  department ;  J.  M.  Ma- 
loney,  insurance ;  Dorothy  M.  Crawford,  pro- 
motional work  through  organizations ;  F.  H. 
White,  taxes  and  assessments,  and  Bruce  Pow- 
ell, merchandise. 

Franklin,  describing  several  phases  of  the 
organization,  stresses  these  points : 

"In  the  New  York  office,  duties  are  specifical- 
ly allocated  and  it  is  the  purpose  of  our  daily 
meetings  to  maintain  contact  between  depart- 
ments and,  at  the  same  time,  abolish  overlap- 
ping. Already  we  feel  that  these  meetings  have 
demonstrated  their  great  usefulness. 

"We  are  encouraged  concerning  the  picture 
product  for  our  theatres.  The  vaudeville  prob- 
lem is  being  studied  and  adjusted  and  deter- 
mined efforts  are  being  made  to  inject  new 
faces  and  talent  into  this  distinctive  branch  of 
RKO  entertainment.  Economies  have  been  and 
are  being  effected.  But  not  one  of  them  is  to 
be  classed  as  a  foolish  or  costly  economy.  Re- 
ports that  our  advertising  budgets  are  being 
sliced  to  the  bone  are  untrue,  since  RKO  is 
not,  at  this  stage  of  the  game,  so  optimistic  as 
to  attempt  the  sale  of  its  stage  and  screen 
shows  without  employing  that  indispensable 
method." 

Terry  Turner,  head  of  the  RKO  theatre  ad- 
vertising department,  announced  that  Harry 
Mandel,  in  charge  of  publicity  and  advertising 
Df  several  uptown  theatres,  will  also  handle  all 
RKO  theatre  trailers.  Ed  Rosenwald  has  re- 
signed from  the  business  management  office  of 
the  advertising  department.  Robert  Uliston  has 
been  placed  in  charge  of  publicity  for  all  Bronx 
aouses,  succeeding  Joseph  Cullen,  resigned. 

RKO  this  weekend  inaugurates  a  daylight 
saving  time  admission  of  65  cents  between  6 
and  7  p.m.  over  the  circuit. 

Bobby  Connelly  Signed 

Aylesworth  on  Monday  announced  the 
engagement  of  Bobby  Connelly,  a  stage 
manager  and  producer  of  musical  comedies, 
for  a  new  department  to  be  created  in  line 
with  Beck's  plans  for  assisting  in  the  selec- 
tion and  encouragement  of  new  ideas  and 
new  talent  for  vaudeville. 

Mr.  Connelly's  past  activities  have  had  to 
do  with  Ziegfeld's  "Hot-Cha"  and  "Follies"; 
and  a  number  of  other  stage  plays.  In  Lon- 
don, he  was  stage  director  for  both  Sir  Al- 
fred Butt  and  Moss'  Empires.  In  Paris,  he 
produced  Ambassadeurs  Revues  for  several 
seasons. 

Among  notables  sailing  Wednesday  night 
on  the  Bremen  out  of  New  York  for  Europe 
were :  S.  L.  Rothafel,  who  sailed  with  Mar- 
tin Beck.  They  are  going  abroad  for  audi- 
tions to  foreign  artists  and  to  arrange  for 
establishment  of  European  offices  for  Radio 
City ;  they  are  accompanied  by  Mrs.  Rotha- 
fel and  Mrs.  Beck. 


Famed  Director  Dead 

Louis  Mercanton,  who  directed  "Mothers 
of  France,"  said  to  have  been  the  first  for- 
eign film  exhibited  in  the  United  States, 
died  in  London  this  week. 


SMPE  To  Discuss 
Four  Phases  of 
Industry  Effort 

The  Society  of  Motion  Picture  Engineers, 
at  its  Spring  meeting,  scheduled  for  the 
Wardman-Park  Hotel  in  Washington,  D. 
C,  May  9-12,  will  cover  four  phases  of  the 
industry :  photographic  problems,  release 
prints,  theatre  operations  and  projection. 
A  complete  session  will  be  given  to  each 
subject.  Notable  speakers  have  been  se- 
cured for  these  sessions. 

A  reduction  of  the  number  of  papers  to 
be  presented  has  been  effected,  in  order  to 
improve  their  quality,  the  Society  says.  Not 
more  than  35  papers  will  be  read  during  the 
meeting.  Additional  discussion  and  consid- 
eration will  be  possible  through  the  reduc- 
tion. 

Addressing  the  meeting  at  the  theatrical 
session  will  be  M.  A.  Lightman,  president 
of  the  MPTOA;  Charles  (Chick)  Lewis, 
conducting  the  Round  Table  department  in 
Motion  Picture  Herald;  S.  Sumner,  Mas- 
sachusetts exhibitor,  and  N.  Glasser,  as- 
sistant zone  manager  for  Warner  in  Wash- 
ington, D.  C.  Various  types  of*  equipment 
will  be  discussed,  with  particular  attention 
to  be  paid  to  16mm.  sound  systems. 

MPTOAsksMembers 
About  Overselling 

The  MPTO  of  Eastern  Pennsylvania, 
Southern  New  Jersey  and  Delaware,  has 
sent  out  a  questionnaire  to  every  exhibitor 
in  the  territory.  The  request  is  as  a  result 
of  complaints  from  exhibitors  that  oversold 
film  conditions  exist. 

The  questions  are  as  follows : 

1.  What  percentage  of  your  gross  re- 
ceipts do  your  feature  pictures  average  in 
cost? 

2.  Do  you  feel  you  are  oversold?  If  so, 
state  by  which  company  and  why. 

3.  Have  you  been  refused  any  recent  re- 
quests for  adjustment? 

4.  If  you  do  not  obtain  a  reduction,  will 
you  be  able  to  stay  open  this  summer  ? 

5.  Do  you  find  the  25-30-35%  policy  of 
Metro  profitable  in  view  of  the  superior 
quality  of  these  pictures  ? 

E.  M.  Loew  Suit 
At  Boston  Postponed 

Suit  against  Paramount-Publix  Corpora- 
tion by  E.  M.  Loew,  New  England  exhibi- 
tor, which  was  filed  in  Boston  several  weeks 
ago  and  which  was  scheduled  to  come  up 
for  trial  at  the  May  sitting  of  the  Superior 
Court,  will  probably  not  be  reached  for  an- 
other month. 

Executives  of  the  Paramount  company 
have  gone  to  the  West  Coast  for  the  an- 
nual Paramount  convention.  It  was  stated 
at  the  Paramount  offices  that  the  case  would 
probably  not  be  reached  for  several  weeks 
yet.  At  the  E.  M.  Loew  offices  it  was  stated 
that  the  company  was  ready  to  proceed  with 
the  action  when  the  court  calendar  was  clear. 


May    7,  1932 


MOTION    PICTURE  HERALD 


23 


ASIDES  &  INTERLUDES 


By  JAMES  CUNNINGHAM 


The  person  in  charge  of  the  office  directory 
board  in  the  lobby  of  the  RKO  building  in 
Longacre  Square  is  evidently  the  last  per- 
son in  the  world  to  officially  recognize  the 
unmistakable  fact  that  changes  have  been 
made  in  the  organization. 

The  name  of  the  new  president,  Merlin 
H.  Aylesworth  and  of  Harold  Franklin, 
Phil  Reisman,  Martin  Beck  and  Robert  Sisk 
have  not  been  added  to  the  list,  nor  have 
the  names  of  a  half-dozen  of  the  retired  ex- 
ecutives been  eliminated,  including  the  ap- 
pelations  of  Charles  Rosenzweig,  Hy  Daab, 
Joseph  I.  Schnitzer,  Eli  M.  Orowitz,  Cleve 
Adams  and  Jerome  Safron. 

V 

Columbia  stops  at  nothing  to  insure  authen- 
ticity in  production.  According  to  our  _  good 
friend  Hortense  Schor,  at  the  home  office  in 
New  York,  bands  surrounding  the  $5,000,000 
worth  of  stage  money  used  in  "Faith"  came 
directly  from  the  United  States  Treasury. 
V 

Why,  how,  when  or  where  Warden  Lawes 
of  Sing  Sing  Prison  got  hold  of  our  name 
is  a  mystery,  but  nevertheless  the  morning 
mail  the  other  day  brought  us  the  following: 

"Dear  Mr.  Cunningham: 

"My  new  book,  '20  Thousand  Years  in 
Sing  Sing,'  is  now  ready  for  distribution. 

"I  am  anxious  that  the  first  edition  reaches 
those  more  intimately  associated  with  .  .  . 
the  various  phases  of  penal  .  .  .  problems. 

"By  special  arrangement   with   the  pub- 
lishers, I  am  able  to  accept  orders  for  the 
book,  which  will  be  executed  promptly. 
"Very  sincerely  yours, 

(Signed)  Lewis  E.  Lawes." 

V 

It  would  seem  approximately  impossible 
to  get  Emanuel  Cohen's  name  misspelled 
in  a  motion  picture  publication  but  last 
week  we  achieved  it,  with  the  aid  of  a  lino- 
type that  is  stingy  with  its  e's  and  a  proof 
reader  who  didn't  believe  the  copy  anyway. 

V 

One  of  Hollywood's  choicest  stories  involves 
George  Arliss  and  his  current  picture  activi- 
ties. In  many  of  the  Arliss  pictures,  the  final 
scene  shows  some  person  of  might  congratulat- 
ing the  star  for  his  accomplishment.  In 
"Disraeli"  it  was  a  Queen  Victoria  and  in 
"Alexander  the  Great,"  a  George  Washington 
performed  the  honors.  In  his  newest,  "A  Suc- 
cessful Calamity,"  Arliss  gets  the  usual  com- 
pliments from  a  President  Hoover. 

Warner's  casting  director,  in  looking  about 
for  someone  to  portray  the  Hoover  character, 
discovered  that  Arliss's  valet,  George  Jenner, 
bore  a  striking  resemblance  to  the  President 
and  accordingly  he  fitted  out  Jenner  for  the 
part,  supplying  him  with  a  retinue  of  military 
and  naval  aides.  Later,  the  Warner  casting 
chief  learned  that  resemblances  are  only  skin 
deep.    They  do  not  extend  to  the  palate. 

Jenner  was  rehearsed  without  sound  and  per- 
formed satisfactorily.  Then  came  the  tragic 
moment.  A  chill  ran  through  the  sound  men 
when  the  "chief  executive"  of  the  nation  turned 
toward  Mr.  Arliss,  himself  an  Englishman,  and 
remarked : 

"Hi  take  pleysure  in  haccording  you  the 
gratitude  of  the  people  of  the  Hunited  States." 

Jenner  had  forgotten  to  tell  them  that  he 
had  no  control  of  his  "h's"  and  so  he  was  fired 
on  the  spot  as  Mr.  Arliss  bustled  out  to  serve 
tea. 

Oscar  Apfel  was  later  called  in  for  the  pres- 
idential post.  They  show  only  the  back  of  his 
head  in  the  picture  and  it  took  a  week  to  con- 
struct a  toupee  that  resembled  the  back  of 
Hoover.    Apfel  is  nearly  bald. 


In  Which  Conner 
Gets  the  Tail 

Miss  Ellen  Johnson,  our  eagle-eyed  opera- 
tive of  Brookhaven,  Miss.,  who  at  the  moment 
is  sojourning  in  the  highest  legislative  circles  at 
Washington,  forwards  the  yarn  about  Homer 
J.  Williams,  manager  of  the  Grenada  in  her 
home  town.  Figuring  he  will  lose  his  shirt 
before  the  current  Mississippi  legislative  session 
is  ended,  he  sent  the  solous  this  item  of  ap- 
parel beforehand. 

Perched  on  top  of  the  clerk's  desk  in  the 
state  house  of  representatives  the  other  day  was 
a  box  containing  William's  shirt,  slightly  the 
worse  for  wear,  but  still  usable.  Attached  was 
this  note: 

"Here's  my  shirt.  You  have  taken  every- 
thing but  my  shirt  by  the  abominable  amuse- 
ment tax  and  I  am  sure  you  will  get  that  be- 
fore you  go  home — so  here  it  is  now. 

"I  suggest  that  you  divide  it  as  follows:  give 
the  bosom  to  the  house;  the  back  to  the  senate 
and  tlx  tail  to  Mike  Conner." 


COWS  and  cafes  don't  mix,  according  to  J. 
Edelstein,    theatre    operator    of  DeSmit, 
South  Dakota. 

An  exploitation  stunt  arranged  by  Edelstein 
to  attract  attention  to  the  Seth  Parker  film 
got  an  unexpected  touch  of  realism  when  the 
cow  that  was  to  be  the  central  figure  in  the 
parade  kicked  over  the  traces,  Edelstein's  plans 
and  parade,  and  busted  up  the  advertising 
stunt  completely. 

Maybe  it  wasn't  the  cow's  fault,  maybe  it  was 
"Bill"  Burns,  one  of  the  town's  slickers.  In 
either  case,  there  was  a  complete  lack  of  un- 
derstanding between  the  two. 

It  appears  that  Manager  Edelstein  had  ar- 
ranged with  Si  Perkins,  or  maybe  it  was  some- 
one else,  for  the  loan  of  a  gentle  family  cow. 
Edelstein  was  assured  the  cow  combined  just 
about  everything  that  one  would  expect  in  a 
young  heifer  who  is  meek,  and  accordingly  he 
engaged  two  pretty  dairy  maids.  With  suitable 
banners  on  the  cow  and  the  milk  maids  in  at- 
tendance, pails  and  all,  the  whistle  was  blown 
for  the  procession  to  journey  down  Main  Street 
before  afternoon  crowds,  advertising  the  show. 

At  this  point,  William  Burns  came  out  of  a 
cafe,  saw  the  cow  on  the  street  and  jumped 
aboard.  The  "gentle,  family"  creature  reared, 
throwing  Burns,  and  with  Edelstein  tugging 
franctically  at  the  halter  rope,  headed  for  the 
large  plate  glass  window  of  a  Main  street 
store.    And  the  parade  was  over. 

V 

Anything  might  happen  now.  The  staid, 
old  "Wall  Street  Journal"  deviated  the  other 
day  from  its  long-standing  policy  of  record- 
ing financial  and  business  happenings  ex- 
clusively, and  appeared  with  a  big.  black 
streamer  head,  emblazoned  across  its  six 
columns  which  read:  : 

"U.  S.— CAPONE  BABY  DEAL  OFF" 

V 

Homer  Croy,  of  Hollywood  fame,  is  now 
engaged  in  the  task  of  collecting  epitaphs  of 
celebrities  for  a  book  which  he  has  in  the 
making.  Fifty  or  more  have  already  been 
supplied  in  advance,  including : 
Oliver  Hardy: 

It  must  of  been  something  I  et. 
Ted  Cook: 

Gabriel,  sound  your  A. 
Warner  Baxter: 

Did  you  hear  about  my  operation? 


George  Harvey,  one  half  of  the  Harvey- 
Jaedicker  Advertising  Service,  thinks 
distributors  should  use  more  catchlines  in 
merchandising  their  pictures.  "The  music 
of  the  words  and  the  sentiment  of  their 
message  can  be  made  to  overcome  a  bom- 
bastic tone,"  says  George  who  offers  the 
following  in  evidence:  "If  It's  a  Paramount 
Picture  It's  the  Best  Show  in  Town'  ! ; 
"More  Stars  Ihan  There  Are  in  Heavens- 
Metro;  "The  house  of  He-Man  Hits^ — 
Monogram;  "The  Spice  of  the  Program" — 
Educational;  "Step  Out  With  Universal, 
etc.,  etc. 

V 

Our  good  friend  George  gives  some  addi- 
tional advice,  this  time  on  proper  treatment 
of  press  book  material.    Says  George: 

"Should  the  picture,  for  example,  be  a 
gangster  story  at  a  time  when  there  is  a 
surfeit  of  such  plots,  then  publicity,  adver- 
tising and  exploitation  in  the  press  book 
should  follow  another  angle.  It  may  accord- 
ingly be  developed  as  a  great  love  drama, 
a  story  of  the  city  canyons,  or  follow  some 
entirely  new  lead  which  is  suggested  by 
the  timeliness  with  a  current  happening,  or 
a  popular  theme."  We  take  it,  then,  that 
the  press  material  might  dwell  on  Rudy 
Valley,  Ralph  Capone's  incarceration,  the 
Manchurian  situation,  Jimmy  Walker's  beer 
parade  or  almost  anything  so  long  as  it  ig- 
nores any  story  which  is  just  another  pic- 
ture. 

V 

Jean  Harlow,  known  far  and  wide  for  her 
platinum  blonde  hair,  has  been  picked  for  the 
name  part  in  MGM's  "Red  Headed  Woman." 
V 

Producers  who  find  themselves  faced  with 
a  dearth  of  picture  titles  need  have  no  worry 
so  long  as  Charlie  Petti john  remains  in  the 
business.  Mr.  Pettijohn,  big  chief  of  the  Film 
Boards,  made  his  debut  as  a  supplier-of-titles 
some  few  months  ago  when  he  suggested  "Hold 
'em  Jail"  for  an  RKO  comedy,  and  only  this 
week  he  furnished  one  of  our  staff  reporters 
with  additional  captions,  including  "Slobbering 
Sentiment,"  "Sin,  Gin,  Sex  and  Hex,"  "A 
Smudged  Reputation."  "Fairies  Don't  Fly" 
and  "Crushed  Virtue,"  to  which  Charlie  added 
"The  Death  of  the  Title  Writer." 

V 

RKO  publicity  says:  "Soon  Helen  Twelve- 
trees  will  renounce  the  reel  in  favor  of  the 
real  and  accept  her  greatest  assignment.  It 
was  learned  this  week  that  the  blonde  star 
of  Radio  studio  would  become  a  mother  in 
August.  Miss  Twelvetrees  is  the  wife  of 
Frank  Woody,  a  Los  Angeles  broker,  and 
after  a  conference  with  David  O.  Selznick, 
executive  vice  president  in  charge  of  RKO 
production,  continued  working  in,  'Is  My 
Face  Red?'  in  which  she  is  playing  the 
lead." 

V 

Under  the  caption,  "The  Silver  Lining,"  the 
Cincinnati  Times-Star  quotes  this  line  from  the 
Charleston  Post : 

"Fortunately  for  public  morals,  few  of 
the  sex  pictures  are  quite  as  bad  as  ad- 
vance notices  promise  thev  will  be." 

V 

Dick  Wright,  of  the  Strand  at  Akron, 
Ohio,  is  responsible  for  this  one,  which  he 
says  actually  happened: 

Upon  arriving  at  the  theatre  one  morning 
recently,  Wright  found  a  long  line  of  men 
waiting  outside  the  theatre.  Investigation 
developed  the  fact  that  they  were  looking 
for  "that  job."  Further  investigation  dis- 
closed that  the  sign  on  the  marquee  had 
been  changed  the  night  before  to  advertise 
the  current  attraction,  "Man  Wanted!" 


IPX-OFFICE  WRITTEN  INTO  EVERY 
RAME . .  AND  A  ROLE  THAT  FLAMES 

WITH  BARRYMORE'S  ACTING  GENIUS 


OHN 


Drama! ...  of  a  man 

who  practised  love  as  he  practised 
law. .  to  win!  Who  won  women 
with  kisses  . .  .and  juries  with  tricks! 
One  day— counsel  to  crooks.  The 
next— he  hunted  them  down... but 
in  love— an  outlaw  always! 


RYMORE 

I'S  ATTORNEY" 

I  with 

\  HELEN  TWELVETREES 

Jill  Esmond  Wm.  (Stage)  Boyd 
Ralph  Ince         Mary  Duncan 

Nationally  Released  p..     .  j  L   r>  al-i      ,    A  ,  , 

\A  AV   lO  Directed  by  George  Archambaud.  Adapted 

WAY   loTH  by  Gene  Fowler,  Author  of  the  Best  Seller 

ust  when  you  need  "The  Great  Mouthpiece"  and  Rowland  Brown 

j  Box-Office  Smash  Author  of  "Doorway  to  Hell."  


26 


MOTION    PICTURE  HERALD 


May    7  ,  1932 


BLOCK  BOOKING  MAY      Cagney  Is  tarred 

Until  He  Returns 

CO  TO  SUPREME  COURT      To  Warner  Studio 


Doubt  Paramount  Case  Will  Be 
Argued  Before  Fall  if  High- 
est Federal  Tribunal  Does 
Agree  to   Review  Decision 


By  F.  L  BURT,  Washington 

Final  decision  as  to  the  legality  of  block 
booking  will  be  sought  of  the  United  States 
supreme  court  by  the  Federal  Trade  Com- 
mission, which  has  requested  the  Depart- 
ment of  Justice  to  prepare  an  appeal  from 
the  decision  of  the  New  York  federal  court, 
holding  that  Paramount  was  not  acting  in 
violation  of  the  law  in  selling  its  pictures 
en  bloc. 

If  the  supreme  court  agrees  to  review  the 
decision,  it  is  not  likely  that  the  case  will 
be  argued  before  next  fall.  The  court  is 
nearing  the  end  of  its  term  and  must  pass 
upon  the  appeal  for  review  before  briefs 
can  be  filed  for  the  final  argument.  It  is 
likely,  however,  that  the  court  will  an- 
nounce its  decision  before  the  end  of  the 
term  in  June,  if  the  Department  of  Justice 
does  not  lose  too  much  time  in  filing  the 
appeal. 

Having  spent  many  years  in  the  prepar- 
ation of  the  case  for  court  presentation,  the 
commission  is  said  to  be  reluctant  to  aban- 
don the  proceedings  at  this  time  without 
obtaining  a  final  decision.  This  is  said  to 
be  particularly  true  because  of  the  activities 
in  Congress  of  Senator  Smith  Wildman 
Brookhart  of  Iowa,  who  has  had  pending 
for  several  years  legislation  which  would 
outlaw  block  booking. 

To  drop  the  case  at  this  stage,  it  is  said, 
would  give  point  to  charges  made  in  the 
past  by  Brookhart  that  the  Federal  Trade 
Commission  and  the  Department  of  Justice 
had  failed  to  push  cases  against  the  film 
industry  with  sufficient  vigor. 

Nothing  can  be  done  with  the  Brookhart 
bill  this  session,  and  it  is  not  likely  that  he 
will  attempt  to  obtain  any  action  on  the 
measure,  if  the  appeal  is  granted,  until  the 
supreme  court  has  passed  on  the  issue. 


Allied  States  Association  has  contributed- 
$10,000  for  its  campaign  to  educate  the 
public  on  details  of  the  Brookhart  bill  and 
to  "offset  propaganda  from  other  sources," 
it  was  stated  by  W.  A.  Steffes,  president, 
at  a  Chicago  meeting  of  directors  last  week. 

Directors  again  maintained  their  stand  on 
the  Detroit  resolution  repudiating  the  pro- 
posed 5-5-5  agreement,  declaring  they  do 
not  want  the  projected  contract.  Allied  di- 
rectors, Steffes  declared,  still  are  opposed 
to  certain  forms  of  percentage  booking  and 
are  urging  members  not  to  sign  contracts 
for  this  kind  of  agreement. 

Those  in  attendance  were :  Steffes,  Abram 
F.  Myers,  Washington ;  H.  M.  Richey  and 
James  Ritter,  Detroit ;  Sidney  Samuelson, 
Newton,  N.  J. ;  Nathan  Yamins,  Fall  River, 
Mass. ;  Fred  J.  Herrington,  Pittsburgh ; 
Aaron  Saperstein,  Chicago ;  Otto  Raths,  St. 
Paul ;  Charles  Metzger,  Indianapolis ;  Her- 
man Blum,  Baltimore ;  R.  E.  Meyers,  Cin- 
cinnati ;  Lester  Martin,  Nevada,  la. ;  Frank 


J.  McWilliams,  Madison,  Wis. ;  and  J.  Eas- 
ley. 


Bromley  Confident  Thacher 
Will  Ask  Case  Dropped 

Bruce  Bromley,  of  the  New  York  law 
firm  of  Cravath,  de  Gersdorff,  Swaine  & 
Wood,  counsel  for  Paramount  throughout 
the  litigation  on  block  booking,  said  this 
week,  when  advised  that  steps  were  being 
taken  to  have  the  appellate  court's  decision 
reviewed :  "I  am  confident  that  the  Solicitor 
General,  when  he  reviews  the  decision  re- 
cently handed  down  by  the  circuit  court  of 
appeals  at  New  York,  and  when  he  studies 
the  evidence  that  has  been  presented  in  this 
case,  will  recommend  that  the  Department 
of  Justice  take  no  further  action  in  the 
matter." 

Former  Federal  Judge  Thacher,  author 
of  the  Thacher  decree  outlawing  compulsory 
arbitration,  is  solicitor  general,  and  will 
have  submitted  to  him  for  approval  the 
Federal  Trade  Commission's  request  that 
the  Department  of  Justice  appeal  the  recent 
Paramount  block  booking  decision  to  the 
U.  S.  supreme  court. 


$36,028  Is  Pathe 
Net  for  Quarter 


Pathe  Exchange,  Inc.,  and  subsidiaries 
report  a  net  profit  of  $36,028.98  for  the 
quarter  ended  April  2,  1932.  Gross  sales 
and  rentals  equaled  $191,352.42,  with  profit 
from  operations  put  at  $3,033.64.  The  profit 
before  interest  and  other  extraordinary 
charges  reached  $99,365.60. 

Following  is  the  profit  and  loss  statement 
for  the  13  weeks  ended  April  2,  1932: 

Gross  sales  and  rentals   $  191,352.42 

Deduct — Cost  of  sales  and  rentals  and 
selling  an'd  general  administrative  ex- 
penses   188,31878 

Profit  from  operations    $  3,033.64 

Add — Other  Income: 

Inverest   earned    $  29,886.39 

Dividends   received    49,000.00 

Miscellaneous  income    2,883.78 

Discount  on  ten-year  7% 
sinking  fund  gold  deben- 
tures purchased  for  retire- 
ment, less  unamortized  dis- 
count and  expense  applic- 
able  therto   14,561.79  96,331.96 

Profit  before  interest  and  extraordinary 

items  .......$  99.365.60 

Interest  on  funded  debt  and  amortization 

of  discount  an'd  expenses   62,006  81 

Profit  before  extraordinary   items          $  37,358.79 

Deduct:  Provision  for  depreciation  of  fixed 
assets  in  excess  of  regular  provisions...  1,329.81 

Net  Profit  for  Quarter  ending  April  2,  1932  $  36,028.98 

Sennett  to  Keep  Plant  Open 

Mack  Sennett  plans  to  keep  his  Coast 
plant  open  through  the  summer,  in  view  of 
his  contract  for  a  series  of  shorts  for  Para- 
mount release. 

Fairbanks  Due  This  Week 

Douglas  Fairbanks  is  due  to  arrive  in 
San  Francisco  on  Thursday  from  Tahiti 
after  completing  a  film  in  the  South  Seas. 
He  will  be  met  by  Mary  Pickford. 


Until  Jarrtes  Cagney  returns  to  Warner 
and  completes  his  contract,  he  will  be  barred 
from  all  professional  work  in  pictures,  stage 
and  radio,  said  Darryl  Zanuck,  Warner  pro- 
duction manager,  prior  to  his  departure  for 
Europe  Wednesday. 

"There  is  no  question  involved,"  said 
Zanuck.  "It  is  simply  a  matter  of  living  up 
to  an  agreement.  Five  months  ago,  Cagney 
presented  salary  demands  and  we  met  his 
terms.  Now  he  is  making  additional  de- 
mands in  spite  of  the  fact  that  he  has  a  five 
year  contract,  so  we  have  suspended  him 
both  as  to  time  and  pay.  Every  day  he  is 
out  will  be  added  to  his  contract."  Zanuck 
said  further,  "Cagney  is  a  fine  fellow  but 
he  is  being  badly  advised  at  a  time  when 
this  business  needs  economy  above  all  else." 


^  The  MPTO  of  Eastern  Pennsylvania, 
Southern  New  Jersey  and  Delaware,  through 
George  P.  Aarons,  secretary,  has  addressed 
the  MPPDA,  notifying  it  of  a  meeting  last 
week,  at  which  the  organization  "strongly 
endorsed"  the  stand  of  Warner  with  respect 
to  the  salary  demands  of  James  Cagney, 
star.  The  letter  implied  that  pictures  fea- 
turing Cagney  would  be  kept  off  the  screens 
of  the  members. 


Bioscope  of  London  Ceases 
Publication  After  24  Years 

The  Bioscope  of  London,  the  famous  old 
nestor  of  motion  picture  business  journalism 
in  Great  Britain,  ceases  publication  with 
the  issue  of  this  week.  Meanwhile  negotia- 
tions are  in  progress  for  the  taking  over  of 
certain  assets  of  the  enterprise  by  Odhams 
Press,  Ltd.,  publishers  of  Kinematograph 
Weekly. 

The  suspension  of  the  Bioscope  brings  to 
the  end  a  publication  which  has  served  the 
British  motion  picture  world  for  some 
twenty-four  years.  It  was  founded  by  the 
late  John  Cabourn,  a  figure  of  distinction 
and  wide  influence  through  all  the  forma- 
tive years  of  the  industry.  Mr.  Cabourn 
died  some  five  or  six  years  ago. 

The  publication  has  since  been  under  the 
editorial  guidance  of  W.  H.  Mooring,  the 
able  journalist  whose  weekly  dispatches  and 
articles  on  British  film  affairs  appear  in  the 
columns  of  Motion  Picture  Herald. 


Warner  Will  Hold  Costs  Down, 
Quality  Up,  Says  Zanuck 

"Warner  will  not  sacrifice  entertainment 
value  for  the  sake  of  false  economy,  but  the 
company  will  hold  production  costs  to  a 
minimum,"  said  Darryl  Zanuckr  Warner 
production  manager,  prior  to  his  departure 
for  Europe  on  Wednesday.  In  the  Warner 
product,  he  said,  "there  will  be  plenty  of 
melodrama  and  action.  The  public  is  tired 
of  extensive  dialogue  and  calm." 

While  abroad  Zanuck  will  arrange  for 
the  production  of  French  dialogue  pictures 
at  the  Warner  studios  at  Teddington,  Eng- 
land, and  Paris.  At  the  Teddington  plant 
will  be  produced  15  pictures  with  British 
casts  exclusively  and  for  the  British  market 
during  the  coming  season,  said  Zanuck. 
The  first  of  these  will  be  released  in  Canada 
in  about  six  weeks. 


You  Will  Cash  in  Plenty  with..* 


^  ****** 


RICHARD 


ARLEN 


JACK 


let- 


OAKIE 


Robert  Coogan 
Virginia  Bruce 
Charles  Starrett 
Louise  Closser  Hale 

By  Waldemar  Young 


PARAMOUNT^ 


28 


MOTION    PICTURE  HERALD 


May    7  ,  1932 


SB    PASSING  IN  REVIEW  I 


The  department  endeavors  to  set  forth  two  lines  of  material 
of  service  to  the  exhibitor — first,  a  showman's  evaluations 
of  the  outstanding  pictures — second,  reviews  of  information 


BEHIND  THE  MASK 

Columbia  68  minutes 

\Y/HILE  there  are  many  big  town  critics  who 
™  turn  up  their  noses  at  this  sort  of  enter- 
tainment, we  harbor  a  personal  belief  that  they 
"eat  it  up"  as  much  as  you  or  I.  You  know 
what  we  mean ;  this  is  one  of  those  villainous 
affairs  where  they  do  about  everything  except 
tie  the  hero  to  a  raft  and  let  him  go  to  his 
doom  over  the  falls. 

The  title,  when  sold  along  with  the  names  and 
theme  of  plot,  should  make  this  one  fairly 
strong  at  the  box  office.  In  addition  to  Jack 
Holt  you  have  Boris  (Frankenstein)  Karloff, 
Constance  Cummings  and  Claude  King,  not 
many  names  to  help  give  this  strength  in  sell- 
ing, but  add  your  own  show-selling  ability  for 
the  much  needed  push-over. 

"Audience  value,"  while  melodramatic,  is 
bound  to  hold  the  interest  of  most  patrons. 
They  will  get  quite  a  kick  out  of  finding  who 
the  mystery  man  is  and  will  also  feel  like  cheer- 
ing the  hero  and  hissing  the  villain. 

It's  different  from  many  of  the  pictures  com- 
ing along  lately  and  if  for  no  other  reason  is 
entitled  to  a  break.  Push  with  as  much  added 
effort  as  you  can  and  make  them  turn  out  to  see 
it  even  if  only  out  of  curiosity.  They  won't 
register  any  kicks,  it's  entertainment  and  much 
more  to  the  public's  tastes  than  English  drawing 
room  sophistication. 

Kids  will  eat  it  alive,  as  will  the  adults,  so 
play  it  wherever  you  please. 

ROADHOUSE  MURDER 

RKO  Radio  73  minutes 

THE  title  of  this  production  possesses  a  certain 
'  amount  of  natural  b.o.  draw  but  the  names 
are  weak  with  the  possible  exception  of  Miss 
Jordon.  This  leaves  you  a  problem  for  your 
imagination  and  ingenuity  to  sell  this  one  at  the 
b.o.  The  idea  of  the  cub  reporter  taking  the 
blame  for  a  murder  because  of  the  resultant 
publicity  to  himself  and  his  newspaper  may  be 
greeted  with  snickers  from  your  local  newspaper 
boys,  though  the  audience  may  be  willing  to  be 
carried  away  with  the  idea. 

"Audience  value"  is  weak.  Neither  the  story 
nor  the  acting  is  convincing.  It  lacks  a  hero 
who  can  win  the  public's  sympathy  and  promis- 
ing your  audience  a  great  deal  would  be  in- 
advisable. 

A  Laurel  and  Hardy  comedy  dividing  the 
billing  in  your  ads  and  whatever  else  you  use 
to  sell  your  attractions  may  get  this  one  by 
without  much  adverse  comment.  We  suggest 
careful  selling  and  a  particularly  strong  sup- 
porting bill. 

Best  played  away  from  the  children's  days 
and  not  exactly  uplifting  for  Sundays. 

ARE  YOU  LISTENING? 

MGM  76  minutes 

A  FAIRLY  satisfying  picture.  William 
'  *  Haines  falls  a  bit  short  of  the  job  of  be- 
coming a  really  dramatic  actor ;  nevertheless 
the  picture  is  quite  apt  to  get  by  where  you 
sort  of  sell  them  in  advance,  especially  along 
the  lines  that  here  is  a  picture  to  take  your 
customers  behind  the  scenes  of  a  national  radio 
studio.  It  also  shows  them  the  inside  workings 
of  broadcasting. 

Anita  Page  and  Joan  Marsh  contribute  ex- 
cellent support  to  Haines  and  Madge  Evans. 
If  one  were  carefully  to  study  the  character- 
izations in  this  picture  we  are  inclined  to  be- 


lieve that  Madge  would  cop  the  honors  away 
from  Haines.  Be  that  as  it  may,  we  think  you 
can  make  some  money  with  the  production. 

Title  has  a  certain  natural  box  office  pull  be- 
cause of  its  connection  with  radio  broadcasting 
programs.  Tied  to  that  is  your  additional  sell- 
ing slant  about  the  inside  workings  etc.,  etc., 
and  the  two  stars  plus  the  supporting  members 
of  the  cast.  Thumb  through  the  press  book  and 
refer  to  the  Herald  informative  review  for 
complete  cast  of  characters  and  synopsis  of 
story.  It  will  provide  many  selling  slants  which 
are  really  worthwhile. 

"Audience  value"  may  be  a  little  weak,  so 
prepare  to  sell  it  accordingly "  and  to  surround 
it  with  a  strong  supporting  bill  of  shorts.  A 
well  balanced  program  ought  to  get  this  feature 
by  in  pretty  good  shape. 

The  radio  angles  would  interest  the  kids,  but 
nothing  else,  so  it  may  be  just  as  well  to  play 
it  away  from  their  days.  Otherwise  you  can 
about  do  as  you  please.  Try  something  new 
and  novel  in  the  way  of  advertising.  Play  along 
the  lines  of  the  broadcasting  studio  and  radio  in 
general.  Create  interest  in  the  background  of 
the  picture.    But  don't  expect  too  much  from  it. 

CHARLES  E.  LEWIS 

LETTY  LYNTON 

MGM  84  minutes 

FOR  theatres  where  Joan  Crawford  and  Rob- 
ert Montgomery  are  already  favorites  this 
one  will  be  a  landslide.  Where  these  two  stars 
are  not  quite  so  powerful  at  the  box  office  it 
will  create  for  them,  and  for  the  theatre  too,  a 
new  army  of  admirers.  Almost  everything  one 
can  wish  for  in  entertainment  has  been  injected 
into  this  superbly  acted  and  directed  production. 
The  gowns  which  Miss  Crawford  wears  will  be 
the  talk  of  your  town  for  weeks  after  .  .  .  and 
how  she  wears  them  ! 

Titles  running  in  this  cycle  may  be  termed 
neutral  at  the  box  office.  But  when  it  is  backed 
up  by  names  like  Crawford  and  Montgomery, 
plus  Nils  Asther,  Lewis  Stone  and  others,  then 
it  becomes  sure  money  for  any  box  office  with 
the  possible  exception  of,  perhaps,  a  few  iso- 
lated spots. 

In  addition  to  the  stars  and  cast  the  story 
provides  an  endless  number  of  smart  selling 
slants  all  feasible  and  excellent  for  receipts. 
And  when  you  can  shout  from  the  roof  of  your 
theatre  and  through  your  advertising  that  here 
is  Joan  Crawford  in  her  greatest  role,  then, 
brother  managers,  you  have  the  ingredients  for 
a  record  breaking  run. 

"Audience  value"  is  exceptionally  strong.  It 
so  holds  the  interest  that  you  hardly  note  the 
passing  of  time.  As  a  matter  of  truth,  I  am 
compelled  to  admit  that  I  was  quite  ready  to 
sit  through  it  all  over  again  and  that  is  a  state- 
ment that  I  can  hardly  make  for  most  other 
pictures  even  including  the  better  ones. 

N.G.  for  kids  and  also  for  Sundays  in  the 
smaller  spots.  Elsewhere,  OK.  Let  the  world 
know  you're  playing  this  cracker-jack  show. 

THE  TRIAL  OF  VIVIENNE  WARE 

Fox  56  minutes 

CEVERAL  New  York  newspapers  notwith- 
^  standing,  we  consider  this  a  well-above  aver- 
age picture,  keeping  in  mind  of  course  what 
"average"  has  meant  this  season.  We  found  it 
quite  interesting  and  holding  the  attention  of 
the  audience  all  the  way  through,  possibly  one 
reason  being  the  novel  methods  employed  to 


switch  from  scene  to  scene.  Direction  helped 
considerably  with  what  must  have  been  a  pretty 
weak  story.  But  all  in  all  it  has  enough  merit 
to  warrant  a  real  effort  to  make  it  click  at 
the  b.o. 

The  title  certainly  gives  you  something  to 
start  on.  Names  can  be  added  according  to 
their  value  for  your  particular  situation.  You 
have  Joan  Bennett,  Donald  Cook,  Allan  Dine- 
hart  (exceptionally  good  as  the  prosecutor), 
"Skeets"  Gallagher,  Zasu  Pitts,  plus  numerous 
others  who  all  help  along.  So  you  have  a  good 
selling  title,  enough  names  to  back  it  up  and 
now  all  you  should  have  to  add  is  selling  slants 
that  will  attract  attention  and  patronage.  These 
you  can  create  because  the  story  was  taken  from 
a  sponsored  national  radio  broadcast.  It  deals 
with  a  mysterious  murder  and  a  courtroom  trial, 
plus  the  usual  jealous  girl  friend  and  all  the 
other  trimmings  essential  for  a  good  murder- 
trial  picture. 

Audience  strength  is  OK,  for  the  reasons 
outlined  in  the  opening  paragraph.  It  should  be 
acceptable  for  most  theatres  anywhere  and  if 
sold  with  the  right  amount  of  showmanship  will 
even  top  your  expectations,  providing  you  even 
dare  to  estimate  what  a  picture  ought  to  do. 
But  it's  a  pleasant  pastime  just  to  see  how  close 
you  can  guess  and  it  sometimes  prompts  you  to 
put  a  little  extra  effort  into  your  selling  cam- 
paign. 

Not  suited  for  kids  and  in  smaller  towns 
might  not  be  considered  just  the  right  thing  for 
the  Sabbath,  but  you  are  supposed  to  figure  out 
such  slants  yourself.  Just  make  a  try  for  above 
average  business  through  good  advertising  and 
exploitation  and  see  if  it  doesn't  deliver  the 
dough.  "CHICK"  LEWIS 

Letty  Lynton 

(MGM) 
Drama 

Joan  Crawford,  in  the  role  of  the  too  wealthy 
girl  whose  one  false  step  comes  very  near  to 
irreparably  damaging  a  sudden  romance  with 
smooth  and  personable  Robert  Montgomery, 
completely  won  a  capacity  audience  at  the 
New  York  Capitol  with  her  acknowledged 
sincere  and  finished  performance. 

The  story  cannot  be  classed  as  startlingly 
new  in  theme  or  treatment,  but  it  was  obvious 
from  the  reaction  of  the  assembled  patrons  that 
the  film,  by  reason  of  the  performances,  rises 
above  its  original.  The  story  is  an  adaptation 
of  a  novel  by  Marie  Belloc  Lowndes. 

Miss  Crawford  is  found  luxuriously  en- 
sconced in  a  grandiose  South  American  hotel, 
and  energetically  pursued  by  a  handsome  Span- 
iard, played  by  Nils  Asther.  Miss  Crawford 
decides  she  has  had  enough  heat,  enough  luxury 
and  enough  Asther,  and  plans  to  return  to 
wintry  New  York.  Asther  objects  strenuously, 
makes  mention  of  certain  letters,  and  the  like. 
Comedy  relief  steps  in  here  and  there,  chiefly 
in  the  person  of  Louise  Closser  Hale,  Miss 
Crawford's  traveling  companion  and  maid. 

On  the  boat  Miss  Crawford  meets  Mont- 
gomery, and  the  lively,  light  and  rather  pleas- 
ant following  sequences  find  them  engaged 
when  they  arrive  in  New  York.  At  the  pier 
is  Asther,  whose  plane  trip  North  had  appar- 
ently dampened  neither  his  ardor  nor  his  anger. 
Miss  Crawford  finds  her  stern,  unsympathetic 
mother,  played  by  May  Robson,  still  un- 
sympathetic, not  trusting  her  daughter.  Asther 
comes  to  the  house,  threatens  Miss  Crawford 
with  exposure  unless  she  appears  at  his  apart- 


NAILING  A  LIE 


The  Film  Daily  of  Wednesday,  May  4th  published 
a  story  to  the  effect  that  Universal's  Sales  Manager, 
Mr.  Schlaifer,  is  to  be  replaced  after  the  Universal 
sales  conventions  by  Mr.  Van  Praag,  present  manager 
of  the  National  Screen  Service. 

This  is  a  lie,  made  out  of  whole  cloth  and  published 
with  full  knowledge  that  the  same  story  had  been 
officially  denied  by  Universal  in  the  same  publica- 
tion on  April  22nd. 

The  story  was  published  without  authority  and  without 
asking  either  Mr.  Schlaifer,  Mr.  Van  Praag,  National 
Screen  Service  or  Universal  for  verification. 

Universal  intends  to  prosecute  The  Film  Daily  civilly 
and  also  to  seek  action  by  the  District  Attorney  in  the 
hope  that  such  reckless  perversion  of  the  truth  may 
be  stopped  once  for  all  in  the  motion  picture  business. 


UNIVERSAL  PICTURES  CORPORATION 


30 


MOTION    PICTURE  HERALD 


May    7,  1932 


ment  that  evening,  and  Miss  Robson  overhears. 
The  girl  goes  to  Asther's  apartment,  taking 
poison  with  her  in  a  vial.  Threats,  pleading, 
find  Asther  unmoved,  and  she  pours  the  poison 
into  a  wine  glass.  Accidentally  Asther  drinks, 
dies,  Miss  Crawford  escaping. 

At  the  home  of  Montgomery's  parents  on 
Long  Island,  detectives  find  her  and  she  is 
taken  to  the  district  attorney  for  questioning. 
There  are  Miss  Robson,  Miss  Hale,  Montgom- 
ery. The  official,  Lewis  Stone,  corners  her,  and 
things  look  bad  until  Miss  Robson  suddenly 
supports  the  alibi  which  Montgomery  quickly 
fabricates.  Miss  Hale  adds  her  bit,  Miss  Craw- 
ford is  discharged,  and  the  film  ends,  with  a 
general  reconciliation. 

Produced  and  distributed  by  Metro-Goldwyn'- 
Mayer.  Directed  by  Clarence  Brown.  From  the 
novel  by  Marie  Belloc  Lowndes.  Dialogue  continuity 
by  John  Meehan.  Adaptation  by  Wan'da  Tuchock. 
Cameraman,  Oliver  T.  Marsh.  Film  editor.  Conrad 
A.  Nervig.  Release  date,  April  30,  1932.  Running 
time,  84  minutes. 

CAST 

Letty    Lynton  Joan  Crawford 

Jerry   Darrow  Robert  Montgomery 

"Emile    Renaul  Mils  Asther 

Mr.    Haney  Lewis  Stone 

Mrs.    Lynton  May  Robson 

Miranda   Louise   Closser  Hale 

Mrs.   Darrow  Emma  Dunn 

Mr.  Darrow     Walter  Walker 

Hennessey   !  William  Pawley 


The  Roadhouse  Murder 

(  Radio) 

Newspaper  Drama 

A  bit  of  newspaper  drama,  a  murder  mys- 
ery,  a  courtroom  scene,  and  a  rather  large 
portion  of  melodrama  in  all  phases,  go  to  make 
up  this  effort.  It  centers  in  particular  about 
the  ambitions  of  young  reporter  Eric  Linden, 
who  in  attempting  to  obtain  for  himself  a 
name,  resultant  money  and  marriage  to  Dor- 
othy Jordan,  daughter  of  the  city's  inspector 
of  police,  gets  himself  into  a  varied  assortment 
of  complications,  out  of  which  he  is  finally  ex- 
tricated, of  course. 

Linden,  seeing  Miss  Jordan  without  the 
knowledge  of  father  inspector,  comes  upon  a 
man  and  woman  robbing  two  bodies  in  a  lonely 
roadhouse  to  which  they  are  driven  when 
caught  in  a  storm.  They  find  enough  evidence 
to  convict  the  crooks,  and  Linden  concocts  an 
idea.  He  will  pose  as  the  murderer,  leaving 
enough  evidence  to  draw  the  police  to  him, 
elude  them  as  long  as  possible,  at  the  same  time 
writing  signed  stories  for  his  paper  and  deriv- 
ing the  money,  name  and  the  like  therefrom. 
When  he  is  apprehended,  according  to  the  plan, 
he  will  offer  evidence,  which  Miss  Jordan  is 
to  keep  for  him,  and  the  murderers  will  be 
arrested. 

The  idea,  as  it  develops,  is  a  great  deal  better 
than  the  materialization  of  it.  It  all  works 
well  up  to  the  time  of  his  apprehension,  a  sharp 
grilling  and  third  degree,  headed  by  Purnell 
Pratt  as  the  inspector,  the  indictment  and  the 
court  trial  for  murder.  Linden  carries  the  hoax 
along  to  a  point  in  the  trial  where  his  convic- 
tion appears  imminent,  then  prepares  to  offer 
the  evidence.  Miss  Jordan,  on  the  way  to  his 
cell  with  it  is  robbed  by  Bruce  Cabot,  the 
murderer.  Phyllis  Clare,  his  "girl,"  and  with 
him  at  the  time  of  the  murder,  becomes  enraged 
at  his  attempt  to  leave  her,  and  tells  the  police, 
thereby  saving  Linden  at  the  last  and  of  course 
opportune  moment.  Roscoe  Ates  offers  a  bit 
of  comedy  as  the  restaurant  keeper  who  testi- 
fies on  the  stand  in  his  own  stuttering  manner. 

Produced  and  distributed  by  RKO  Radio.  Directed 
by  J.  Walter  Ruben.  Supervised  by  Willis  Goldbeck. 
From  the  stage  play  by  Laszo  Bus  Fekete.  Art 
director,  Carroll  Clark.  Cameraman,  J.  Roy  Hunt. 
Sound,  John  Tribby.  Film  editor,  Jack  Kitchin.  Re- 
lease date,  May  6,  1932.    Running  time,  73  minutes. 

CAST 

Chick  Brian  Eric  Linden 

Mary    Agnew  Dorothy  Jordan 

Fred  Dykes  Bruce  Cabot 

Louise   Rand  Phyllis  Clare 

Joyce   Roscoe  Ates 

Inspector  Agnew  Purnell  Pratt 

Porter   Gustav  von  Seyffertitz 

Kraft   David  Landau 

Dale   Roscoe  Karns 


The  Trial  of  Vivienne  Ware 

(Fox) 

Courtroom  Drama 

From  the  novel  by  Kenneth  M.  Ellis,  Will- 
iam K.  Howard,  director,  has  woven  a  fast 
moving,  action-packed  drama  of  the  court- 
room, with  preceding  sequences,  explaining  the 
trial,  with  flashbacks  recounting  the  testimony 
of  witnesses  during  the  court  proceedings.  Un- 
usual camera  work,  the  touch  of  something  a 
bit  unique  in  direction  and  settings,  and  the 
somewhat  suspensive  situation  of  a  definite 
mystery  as  to  the  identity  of  the  person  who 
committed  the  murder  with  which  Miss  Ware 
is  charged,  kept  an  audience  at  the  Roxy  in 
New  York  in  close  attendance  upon  the  screen. 

Joan  Bennett,  as  Vivienne  Ware ;  Donald 
Cook,  as  her  attorney  and  suitor ;  Allan  Dine- 
hart, a  prosecuting  attorney  ;  Jameson  Thomas 
as  the  murdered  man,  were  conceded  to  have 
rendered  the  most  able  performances. 

Miss  Bennett  is  engaged  to  Thomas,  but  he 
persists  in  his  affair  with  Lillian  Bond,  dancer 
in  a  night  club  and  the  object  of  the  affections 
of  Noel  Madison,  night  club  owner.  Cook 
returns  from  abroad,  is  stunned  by  the  engage- 
ment, and  from  that  introductory  point,  things 
begin  to  happen.  Thomas  is  found  murdered, 
Miss  Bennett  is  accused,  Cook  defends,  though 
he  is  not  at  all  convinced  of  Miss  Bennett's 
innocence.  The  film  recounts  the  trial  in  de- 
tail, interestingly,  with  comedy  provided  by 
"Skeets"  Gallagher  and  Zasu  Pitts,  as  broad- 
casters in  a  booth  adjoining  the  courtroom. 

The  camera  races  from  the  courtroom  to 
the  scene  of  testimony ;  to  the  night  club,  the 
police  station,  the  broadcasting  booth,  back  to 
the  courtroom,  in  a  manner  which  greatly 
engaged  the  interest  of  the  patrons.  Complica- 
tions come  up  again  and  again  in  the  case, 
while  Dinehart  badgers  the  witnesses,  Cook 
fights  for  acquittal.  A  knife  is  thrown  from 
the  spectators  at  Miss  Bond,  in  the  witness 
chair ;  Madison's  henchman  is  apprehended,  is 
shot  by  Madison  when  about  to  testify,  and  the 
latter  is  pursued,  drops  from  a  ledge  to  the 
street.  Miss  Bennett  is  discharged.  She  and 
Cook  leave  the  court  together.  Herbert  Mendin, 
as  Thomas'  valet,  provides  amusement  on  the 
witness  stand. 

Poduced  and  distributed  by  Fox.  Directed  by  Will- 
iam K.  Howard.  Novel  by  Kenneth  M.  Ellis.  Screen 
plav  by  Philip  Kiein  and  Barry  Conners.  Photoplay 
by  '  Ernest  Palmer.  Sound,  Albert  Protzman'.  Art 
director.  Gordon  Wiles.  Release  date,  May  1,  1832 
Running  time,  56  minutes. 

CAST 

Vivienne    Ware  Joan  Bennett 

John    Sutherland  Donald  Cook 

Graham    McXally  Richard    "Skeets"  Gallaglier 

Miss  Fairweather   Zasu  Pitts 

Dolores  Divin'e  Lillian  Bond 

Prosecutor   Allan  Dinehart 

William   Boggs  Herbert  Mundin 

Minetti   Howard  Phillips 

Parone   Noel  Madison 

Judge   J.  Maurice  Sullivan 

"Mercedes  Joy  Ruth  Selwyn 

Gilk   William  Pawley 

Elizabeth  Hardy  Maude  Eburne 

Mr.    Hardy  Eddie  Dillon 

Damon    Fenwick  Jameson  Thomas 

Axel   Christian  Rub 

Juror   Bert  Hanlon 


Attorney  for  the  Defense 

(  Columbia  ) 
Drama 

A  story  rapid  and  able  in  construction,  dia- 
logue in  keeping,  performances  of  uniform  qual- 
ity, with  an  outstanding  lead,  were  generally 
conceded  to  have  been  responsible  for  the  man- 
ner in  which  this  film  held  the  attention  of  a 
group  at  a  projection  room  showing  in  New 
York. 

Contributing  more  than  anything  else  to  the 
finish  of  the  picture  as  a  whole,  was  obviously 
the  work  of  Edmund  Lowe,  in  the  lead,  as  the 
district  attorney  who  is  forced  by  circumstances 
and  a  conscience  into  a  private  practice  and  who 
fights  his  best  case  as  his  own  attorney  when 
charged  with  murder.  The  courtroom  sequences, 
reproducing  actual  proceedings  with  clear-cut 
fidelity  and  naturalness,  was  particularly  ef- 
fective in  its  dramatic  action  and  as  a  climax. 

Lowe,  noted  as  a  district  attorney  who  al- 
ways sends  his  victim  away,  convicts  a  man  of 


murder,  only  to  have  the  verdict  proved  wrong 
after  the  man  had  been  hanged.  Conscience 
stricken,  Lowe  resigns,  retires  to  private  prac- 
tice, and  defends  where  he  once  convicted.  Also 
he  becomes  guardian  to  the  mother  and  young 
son  of  the  executed  man.  His  secretary,  played 
by  Constance  Cummings,  is  in  love  with  him, 
but  keeps  the  fact  to  herself.  He  had  been  car- 
rying on  an  affair  with  Evelyn  Brent,  but 
breaks  with  her  when  he  finds  her  with  Bradley 
Page,  gang  leader. 

Ten  years  later,  Lowe  is  highly  successful 
as  an  attorney,  and  his  ward,  Donald  Dilloway, 
is  being  educated  as  a  lawyer.  The  mother  is 
played  by  Dorothy  Peterson.  Lowe,  organizer 
of  a  reform  group,  has  evidence  to  convict  Page 
as  a  racketeer.  In  order  to  obtain  the  papers, 
Miss  Brent  "plays"  Dilloway,  has  him  rob 
Lowe's  safe  of  the  papers.  At  her  apartment, 
she  draws  him  into  a  state  of  intoxication,  calls 
Lowe.  When  Lowe  arrives,  he  finds  Miss  Breni 
strangled,  dead,  Dilloway  drunk  on  the  bed. 
Sending  the  boy  home,  he  permits  the  police 
to  find  him. 

The  trial  which  follows  is-  the  dramatic 
strength  of  the  film.  By  sheer  cleverness,  Lowe 
succeeds  in  proving  that  Page  entered  the  apart- 
ment, killed  Miss  Brent  and  escaped  with  the 
papers.  To  conclude,  Lowe  decides  that  Miss 
Cummings  will  take  his  dictation  for  a  long- 
period. 

Produced  and  distributed  by  Columbia.  Directed 
by  Irving  Cummings.  Story  by  J.  K.  McGuinness. 
Adaptation  and  dialogue  by  Joe  Swerling.  Editor, 
Gene  Havelick.  Cameraman,  Ted  Tetzlaff.  Sound, 
Russell  Malmgren.  Release  date,  May  21,  1932.  Run- 
ning time,  68  minutes. 

CAST 

Burton      Edmund  Lowe 

Val  Lorraine    Evelyn  Brent 

Ruth  Barry    Constance  Cummings 

Paul    Wallace     Donald  Dilloway 

Mrs.  Wallace    Dorothy  Peterson 

Nick  Quinn    Bradley  Page 

Mugg   Nat  Pendleton 

Wallace    Dwight  Frye 

Paul  fas  a  boy)  Douglas  Haig 

Crowell   Wallis  Clark 

Jeff    Clarence  Muse 


Love's  Command 

(Tobis  ForenHlms) 
Comedy-Drama  with  Music 

A  bit  of  melody  here  and  there,  a  song  num- 
ber or  two,  in  the  manner  of  the  German  film, 
makes  this  rather  a  comedy-drama  with  music 
than  a  musical  comedy  or  an  operetta.  The 
musical  interludes  are  in  all  cases  in  keeping 
with  the  spirit  of  the  thing,  and  an  audience 
at  the  Europa,  New  York  intimate  cinema, 
which  shows  foreign  films  exclusively,  gave 
close  and  rather  enjovable  attention  to  the 
film. 

Leading  players  are  Dolly  Haas  and  Gus- 
tav Froehlich,  both  acknowledged  as  capable. 
The  cast  includes  several  well  known  German 
players.  The  recently  evolved  policy  of  add- 
ing English  subtitles  to  translate  portions  of 
the  dialogue  important  to  the  thread  of  the 
story,  makes  the  film  readily  understandable  to 
the  patron  minus  a  knowledge  of  German. 

The  story  is  simple,  rather  light.  Miss 
Haas,  masquerading  as  a  boy,  attends  the  mili- 
tary academy,  after  her  brother,  more  inclined 
toward  music  than  militarism,  goes  to  the  con- 
servatory. Her  aged  father  knows  nothing  of 
the  situation.  At  the  academy,  she  is  a  leader 
of  her  group,  but  at  the  same  time  displays 
certain  feminine  qualities  which  bring  about 
much  badgering  from  Froelich,  handsome  sol- 
dier, reduced,  as  punishment  for  his  attentions 
to  women,  to  a  post  at  the  academy. 

The  suspicion  grows  upon  him  that  the  boy 
is  a  girl,  and  that  is  confirmed  when  the  fa- 
ther, reading  of  the  first  concert  of  the  com- 
position of  the  son  he  thought  was  at  the 
academy,  goes  to  investigate.  Froelich  and 
his  fellow-officer  understand  the  father's  state- 
ment, but  the  commandant,  in  an  amusing- 
scene,  corrects  the  father's  German  speech, 
and  being  unable  to  understand  his  Italian, 
can  not  perceive  what  he  is  being  told.  Froe- 
lich, however,  reveals  the  state  of  affairs  on 
the  eve  of  the  arrival  of  the  emperor  for  the 
graduation.  He  is  informed  of  the  girl's  pres- 
ence in  the  school,  but  instead  of  taking  puni- 
tive measures,  compliments  the  school  on  its 


oseyour 
overThe 

omed 
ahon 

—Chicago  Daily  News 


32 


MOTION    PICTURE  HERALD 


May    7  ,  1932 


inspiration  in  drawing  a  girl  to  its  ranks,  and 
commands  Froelich  to  the  home  town  of  Miss 
Haas. 

Produced    by    Super    film.      Distributed    by  Tobis 
Forenfilms,    Inc.     Directed    by    Geza    von  Bolvary 
Composer,   Robert   Stolz.    Scenario   by   Fritz  Gruen- 
balm  and  Roda  Roda.    Release  date,  April  26,  1932. 
Running  time,   90  minutes. 

CAST 

Count   Guiseppe    Scanagatti  Livio  Pavanelli 

Antonia    Dolly  Haas 

Fran'cesco    Walter  Edhofer 

First    Lieutenant   von   Lorenz  Gustav  Froelich 

The  General  of  the  Military  Academy .  .Anton  Pointner 

Elizabeth,   his   daughter  .'  Yvette  Rodin 

First  Lieutenant  Schreck  von  Schreckenstein — 

Tibor  von  Halmay 

Mia  Fleuron   Mary  Losaff 

The  Singer   .Marcel  Wittrisch 

Francis  Joseph.  Emperor  of  Austria  Fritz  Odemar 

The  Doctor    Paul  Morgan 


The  First  Mrs.  Fraser 

(Sterling  Film  Company) 
Marital  Comedy 

(Seen  in  London) 

Henry  Ainley,  doyen  of  London  stage  actors, 
makes  a  late  talking  film  debut  in  this  picture. 
He  has  plenty  of  opportunity  to  demonstrate 
his  flawless  diction  in  a  picture  which  is  over- 
laden with  dialogue.  The  sfory  enjoys  classical 
distinction  and  concerns  the  efforts  of  a 
divorced  wife  to  save  her  ex-husband  from  the 
social  consequences  of  a  second  divorce.  She 
traps  the  husband's  second  wife  and  forces  her 
to  admit  misconduct  with  a  night-club  artist, 
thus  placing  the  onus  of  respondency  on  the  wife 
instead  of  the  husband.  The  fadeout  finds  the 
"first  Mrs.  Fraser"  encouraging  her  husband 
to  woo  her  over  again  and  she  looks  likely  to 
become  the  third  Mrs.  Fraser. 

There  is  a  polish  and  artistry  about  all  the 
settings.  The  film  has  been  produced  at  a  cost 
of  £40,000,  and  in  an  attempt  to  surpass  the 
limitations  of  the  stage  play,  the  director,  Sin- 
clair Hill,  has  introduced  a  mammoth  cabaret 
staged  in  the  "Half-and-Half"  Night  Club. 
However,  it  still  remains  very  much  a  stage 
play  with  the  camera  far  too  immobile  and  trie 
juniors  in  the  cast  keeping  up  too  much  of  a 
stage  chatter,  certain  opinion  agreed. 

Photography,  by  the  German,  Krampf,  is 
good,  without  offering  any  novelty.  The  main 
drawing  card  in  the  United  States  would  prob- 
ably prove  to  be  the  night-club  sequence,  which 
is  bizarre  in  the  extreme,  made  up  of  good 
turns. 

Produced  and  Distributed  by  Sterling  Films.  Di- 
rected by  Sinclair  Hill.  Supervision  by  Leo  Zimmer- 
man. Photography  by  Gunther  Krampf.  Screen  adap- 
tation by  Elise  Peters.  Scenario  by  Leslie  H.  Gordon. 
Running  time,  90  minutes. 

CAST 

James    Fraser  Henry  Ainley 

Janet    Fraser  Dorothy  Dix 

Elsie   Fraser  .Joan  Barry 

Bario   Harold  Huth 

Ninian   Fraser  Hargrave  Pawson 

Lord  Larne  Richard  Cooper 


Love  in  High  Gear 

(Mayfair) 
Comedy 

A  comedy  effort  centering  about  an  eloping 
couple,  a  stolen  pearl  necklace,  a  thief  and  an 
old  flame  of  the  eloping  bride-to-be,  is  active, 
reasonably  lively. 

Alberta  Vaughn  and  Tyrrell  Davis,  with  an 
over-exaggerated  English  accent,  plan  to  elope 
and  be  married  in  a  small  town  somewhere 
"up-state,"  where  his  relatives  can  assist  at 
the  ceremony.  The  plan  is  set  at  a  wedding, 
during  which  Harrison  Ford,  handsome  thief, 
steals  a  wedding  gift,  the  necklace.  Fred  Kel- 
sey,  obese  and  obtuse  detective,  searches  all  the 
guests,  and  Ford  drops  the  jewels  in  the  suit- 
case of  Miss  Vaughn,  about  to  leave  to  meet 
Davis. 

Miss  Vaughn  goes  to  the  broken  down  hotel, 
presided  over  by  Jack  Duffy  and  Fern  Em- 
mett,  in  the  style  of  the  village  "hick,"  where 
Davis  is  to  follow.  The  latter  is  wrecked  en 
route  and  Ford  arrives  to  get  the  necklace. 
While  he  is  there  Arthur  Hoyt  and  Ethel 
Wales,  Davis'  relatives,  arrive  in  search  of 
the  couple,  and  Miss  Vaughn  hides  Ford  in  a 
closet.   Kelsev  arrives  in  search  of  Davis  and 


the  pearls,  then  Davis  arrives  in  search  of  his 
impending  bride.  Then  follows,  in  due  order, 
pursuit  of  Davis  by  Kelsey,  assisted  by  the 
maid  and  Duffy  with  a  shotgun  of  ancient  vin- 
tage ;  attempt  of  Ford  to  keep  out  of  sight ; 
and  the  efforts  of  the  relatives  to  discover 
what  is  going  on. 

Kelsey  lines  them  all  up  while  Davis  hides 
in  the  closet,  where  he  and  Ford  battle  until 
they  tumble  down  with  the  closet.  A  satisfac- 
tory explanation  is  found  suddenly  by  Ford 
for  the  presence  of  the  jewels,  Kelsey  is 
smoothed  down  by  a  friend  of  Ford,  who 
arrives  to  collect  the  stolen  jewels,  and  Miss 
Vaughn  and  Davis  are  left  alone.  There  is  a 
certain  amount  of  hide-and-seek,  bedroom, 
bathroom  slapstick  pursuit  sequence  introduced 
to  keep  the  film  active. 

Produced  and  distributed  by  Mayfair.  Directed  by 
Frank  Strayer.  Story  and  continuity  by  Donald 
Douglas.  Adaptation  by  George  B.  Seitz.  Edited  by 
Byron  Robinson.  Release  date,  May  1,  1932.  Run- 
ning time,  65  minutes. 

CAST 

Donald  Ransome  Harrison  Ford 

Betty   Alberta  Vaughn 

Ronald    Courtney  Tyrrell  Davis 

Thaddeus   Heath  Arthur  Hoyt 

Arabella    Heath  Ethel  Wales 

Senorita  Del  Val  Nanette  Vallon 

Detective  Duffy  Fred  Kelsey 

Hotel    Maid  Fern  Emmett 

Hotel    Proprietor  Jack  Duffy 

Ziegman   William  H.  Strauss 


Goodnight  Vienna 

(British  and  Dominions) 
Spectacular  Romance 

( Seen  in  London ) 

This  is  Britsh  and  Dominion's  first  real  bid 
for  American  release,  and  although  the  picture 
can  lay  no  claim  to  super  rank,  it  should  provide 
acceptable  qualities  for  the  U.  S.  public,  it  was 
indicated. 

John  Buchanan,  already  established  in  the 
American  territory,  is  starred  with  Anna 
Neagle,  young  musical  comedy  lead  with  a 
likely  future.  The  story  in  this  case  is  slight, 
a  simple  misunderstanding  between  a  young 
Viennese  officer  and  his  maid,  which  defers 
the  happy  ending  long  enough  to  provide  ex- 
cuses for  a  lot  of  glamorous  scenes,  a  bit  of 
effective  love  making,  and  some  theme  singing. 

Buchanan  is  taxed  too  much  vocally  and  not 
given  a  chance  of  showing  his  skill  as  a  dancer, 
and  Herbert  Wilcox  by  his  direction  has  done 
little  to  camouflage  the  leisurely  manner  with 
which  the  tale  unfolds.  There  is  "personality," 
however,  and  the  star  was  well  received. 

Produced  by  British  and  Dominions.     Directed  bv 
Herbert     Wilcox.      Distributed      through  Gaumont 
British.  (U.  K.  only).  Photographed  by  F.  A.  Young. 
Released  September,  1932.    Running  time,  76  minutes. 
CAST 

Capt.  Maxmilian  Schletoff  Jack  Buchanan 

General    Schletoff  Clive  Currv 

"Viki"   Anna  Neagle 

Max's  batman   Gibb  McLaughlin 

Ernst   William  Kendal 

Johann   Herbert  Carrick 

Donelli   Clifford  Heatherley 

The  Countess  Helga   Joyce  Bland 


The  Gables  Mystery 

(Powers  Pictures) 
Mystery 

British  accents  in  this  English-made  film, 
being  handled  by  the  newly  constituted  Powers 
Pictures,  should  be  no  real  drawback  here,  since 
the  mystery  is  secure  in  its  difficulty  of  audi- 
ence solution,  the  suspense  action  was  found  in 
accordance  with  acceptability,  the  pace  one  of 
satisfactorily  rapid  movement.  A  strange  turn 
or  two  does  its  bit,  and  the  situations  are  han- 
dled in  a  rather  logical  fashion. 

The  mysterious  murder  takes  place,  to  the 
advantage  of  the  atmospheric  effects,  in  a  long- 
deserted  house,  inhabited  alone,  one  is  given 
to  understand,  by  a  strange  and  lonely  old 
woman,  whom  no  one  has  ever  seen,  and  who  is 
known  as  the  mystery  woman. 

Scotland  Yard,  on  the  job,  runs  into  a  series 
of  baffling  pseudo-clues  which  lead  it  nowhere, 
rapidly.  It  looks  rather  hopeless  when  Lester 
Matthews,  amateur  detective,  steps  into  the 
picture  and  proceeds  to  dig  into  the  bafflement 


in  the  interests  of  British  justice.  He  first 
comes  to  the  conclusion  that  the  death  is  really 
murder,  then  goes  further.  Unfortunately,  the 
further  is  a  mistake,  since  through  the  efforts 
of  a  feminine  detective,  it  is  indicated,  after 
suspicion  has  fallen  upon,  and  off  numerous 
people,  that  he  himself  is  the  perpetrator  of 
the  murder.  He  is  killed  when  the  girl  changes 
handbags  and  he  walks  off  with  one  containing, 
not  jewels  as  he  supposed,  but  an  infernal 
machine  which  does  its  appointed  task  neatly 
and  with  dispatch. 

The  denouement  is  clever,  and  more  than  a 
little  surprising,  adding  its  suspensive  effect 
to  the  film  as  a  whole. 

Produced  and  distributed  by  Powers  Pictures.  Di- 
rected   by    Harry    Hughes.       Screen    play    by  Jack 
Celestin,  Jack  De  Lion  and  Victor  Kendall.  Release 
date,  April  25,  1932.     Running  time,  71  minutes. 
CAST 

Campbell  Edwards  Lester  Matthews 

Sybil  Vane   Anne  Grey 

Frank  Pine   Gerald  Rawlinson 

George  Wolmer  Charles  Farreil 

Inspector  Dawford   John  Turnbull 

Sergeant  Hogan  Arthur  Stratton 

Sir  Joseph   Pine  Herbert  Ross 

Joshua  Atkinson   Kenneth  Kove 

Mrs.  Cummerpatch   Minnie  Rayner 


Love  Affair 

(  Columbia) 
Drama 

Wherein  Dorothy  Mackaill  enacts  the  sacri- 
ficing girl  who  wants  to  help  her  rather  acci- 
dentally acquired  sweetheart,  played  by  Hum- 
phrey Bogart,  and  pleased  an  audience  at  one 
of  the  less  centrally  located  Loew  houses  in 
upper  New  York.  The  film's  story  as  a  whole 
seemed  likewise  to  entertain  the  assembled 
patrons. 

Humphrey  Bogart  is  the  instructor  when 
Miss  Mackaill  decides  to  try  high  flying  in  a 
literal  sense.  They  fall  rather  thoroughly  for 
each  other  in  the  course  of  the  instruction,  and 
it  all  seems  so  perfectly  simple.  But  he  happens 
to  be  an  inventor  with  a  newly  designed  motor 
very  much  on  his  mind,  and  as  inventors  so 
often  are,  is  very  poor.  He  feels  that  he  would 
be  entirely  out  of  place  among  the  Mackaill 
dollars  and,  being  a  frank  young  man,  tells  her 
so  in  as  many  words. 

Suddenly  and  unexpectedly,  Miss  Mackaill 
finds  herself  in  a  decidedly  penniless  condition, 
which  places  them  on  even  terms.  She  dis- 
covers her  misfortune  only  when  she  is  about 
to  invest  her  capital  in  Bogart's  motor.  Making 
the  sacrifice,  she  offers  to  marry  Hale  Ham- 
ilton, wealthy  broker,  in  order  thus  to  secure 
backing  for  Bogart  and  the  inventive  implement 
of  locomotion. 

Bogart  learns  of  the  plan,  calls  off  the  deal 
with  Hamilton  and  succeeds  in  obtaining  the 
backing  of  his  former  employer.  Miss  Mackaill 
cancels  the  engagement  to  Hamilton  when  she 
learns  that  he  has  bought  a  controlling  interest 
in  the  motor  company.  Bogart  returns  to  his 
old  job  as  a  mechanic  and  just  manages  to  save 
Miss  Mackaill  from  a  disastrous  ride  alone  in 
a  plane,  which,  one  understands,  meant  suicide. 
Bogart  just  reaches  the  plane  as  it  is  leaving 
the  ground. 

Produced  and  distributed  by  Columbia.  Directed 
by  Thornton  Freeland.  Story  by  Ursula  Parrott. 
Adaptation  and  dialogue  by  Joe  Swerling.  Con- 
tinuity by  Dorothy  Howell.  Release  date,  March  17, 
1932.     Running  time,  68  minutes. 

CAST 

Carol  Owen  Dorothy  Mackaill 

Jim  Leonard  Humphrey  Bogart 

Gilhgan    Jack  Kennedy 

Felice   Barbara  Leonard 

Linda  Lee   Astrid  Allwyn 

Georgle   Bradley  Page 

Kibbee   Halliwell  Hobbes 

Mr.   Hardy  Hale  Hamilton 

Antone   Harold  Minjir 


Shop  Angel 

(Tower  Productions) 


Drama 

Complications  set  in  rapidly  in  the  business 
career  of  Marion  Shilling,  and  only  the  rapid 
action,  and  thought  of  Anthony  Bushell,  hero 
of  the  piece,  and  her  own  good  sense  which 
overcomes  her  recklessness  in  the  end,  serves 


It's  Breaking  Serial 

Records  Everywhere! 

Every  episode  greeted  with  cheers.  Every  episode  builds  up 
new  interest  and  paves  the  way  for  the  next!  A  daring, 
dashing,  smashing  action  story  that  brings  new  business  at  the 
time  you  need  it  most! 


msnRH 

With  JAMES  FLAVIN,  LUCILLE  BROWN,  AL  WILSON,  Wheeler  Oakman, 
Nelson  McDowell,  Cecil  Kellogg.  Story  by  Ella  O'Neill.  Directed  by  Ray  Taylor.  Super- 
vised by  Henry  MacRae.  Produced  by  Stanley  Bergerman.  Presented  by  Carl  Laemmle. 


STEP  OUT  WITH  UNIVERSAL 


34 


MOTION    PICTURE  HERALD 


May    7,  1932 


to  bring  it  all  to  a  satisfactory  conclusion,  in 
the  interests  of  romance  and  the  audience.  That 
at  a  local  house  in  New  York  did  give  evi- 
dence of  having  been  rather  saitsfactorily  en- 
tertained. 

Three  men  are  in  pursuit  of  Miss  Shilling 
during  the  course  of  the  plot  evolvement.  One, 
Holmes  Herbert,  has  not  the  best  of  intentions 
toward  her,  personally  ;  a  second,  Walter  Byron, 
has  financial  intention,  blackmail-wise ;  the 
third,  Bushell,  has  most  honorable  intentions, 
successfully  fulfilled. 

Miss  Shilling,  buyer  for  a  gown  shop,  has  a 
desire  to  travel  abroad,  in  the  interests  of  the 
firm.  Employer  Herbert,  however,  has  a  differ- 
ent desire,  in  the  interests  of  himself.  Byron, 
exploitation  manager,  advises  her  that  there 
are  more  savory  things  than  the  chief's  repu- 
tation, but  she  goes  ahead  with  the  scheme  of 
selling  him  on  the  idea.  She  is  on  her  way 
visiting  in  Herbert's  car  when  an  accident  starts 
complications  rapidly. 

Herbert's  daughter  and  fiance,  Bushell,  hap- 
pen along,  and  Bushell  takes  Miss  Shilling 
home  with  the  inevitable  result.  They  meet 
again  often,  Miss  Shilling  sees  Herbert  in  his 
penthouse  and  is  saved  from  a  bad  situation  by 
Bushell.  Byron  has  successfully  blackmailed 
Herbert  on  the  strength  of  a  picture  of  Miss 
Shilling's  handbag  at  the  car  crash  scene.  She, 
attempts  to  retrieve  the  check  from  Byron, 
with  another  difficult  situation  saved  by 
Bushell's  again  timely  arrival.  The  two  decide 
they  have  had  enough  of  complications,  with 
the  expected  result. 

Produced  and  distributed  by  Tower  Productions. 
Directed  by  E.  Mason  Hopper.  Story  by  Isola  For- 
rester. Screen  play  and  dialogue  by  Edward  T. 
Lowe.  Release  date,  March  19,  1932.  Running  time, 
71  minutes. 

CAST 

Dorothy    Hayes   Marion  Shilling 

Mr.   Kennedy  Holmes  Herbert 

Larry  Peniberton  Anthony  Bushell 

Don    Irwin  Walter  Byron 

Margot  Kennedy   Dorothy  Christie 

Maxie  Morton  Creighton  Hale 


SHORTS 


Oh  How  I  Hate  to  Get  Up 

in  the  Morning 

(  Paramount ) 
Amusing 

One  of  the  Dave  Fleischer  cartoon  screen 
song  numbers,  and  one  replete  with  clever 
drawings,  novel  ideas  and  more  than  a  little 
amusement.  The  youngsters,  in  particular, 
should  derive  a  good  deal  of  enjoyment  from 
the  short.  It  is  a  smart,  amusing  cartoon 
comedy  number. — Running  time,  7  minutes. 


The  Old  Bull 

(MGM) 
Very  Funny 

There  are  real  laughs  in  this  comedy,  which 
has  Zasu  Pitts  and  Thelma  Todd  in  a  car, 
with  Miss  Pitts  learning  to  drive.  The  car 
operates  as  though  it  were  more  than  a  little 
intoxicated,  and  comes  out  through  a  haystack 
on  a  farm.  The  farmer  holds  the  car,  and 
when  they  retrieve  it,  they  find  a  lost  circus 
lion  in  the  tonneau  to  climax  the  amusing 
short. — Running  time,  20  minutes. 


Remember  When 

(Vitaphone) 
Interesting  Memories 

Memories  of  an  earlier  day  make  up  the 
footage  of  this  short,  and  as  recorded  by  the 
motion  picture  camera  are  amusing,  interesting, 
novel  in  their  recollection-producing  faculty. 
Seen  are  Miss  Pankhurst  leading  the  woman 
suffrage  parade;  the  Prince  of  Wales  setting 


his  first  cornerstone ;  the  Kaiser  visiting  his 
cousin,  King  George  of  England ;  the  presi- 
dential campaign  of  1912.  An  unusual  short. — 
Running  time,  8  minutes. 


The  Prowlers 

(Educational) 
Of  Interest 

In  the  nature  of  a  travelogue,  this  number 
of  the  Lyman  H.  Howe  Hodge-Podge  series 
offers  interesting  material  centering  about  the 
normal  daily  life  of  the  central  African  Negro. 
Several  good  closeup  shots  of  the  prowling 
cats  which  make  the  life  of  the  native  a  dan- 
gerous one,  are  excellent.  General  interest, 
wide  appeal. — Running  time,  9  minutes. 


Bosko's  Party 

(  Vitaphone ) 
Amusing  Cartoon 

Bosko  gives  a  surprise  party  in  this  number 
of  the  Looney  Tunes.  It  all  goes  well  in  an 
animated  fashion  until  Bosko's  dog  gets  his 
tail  caught  in  a  mouse  trap  and  finally  lands 
in  the  dead  center  of  the  birthday  cake.  The 
youngsters,  especially,  will  like  it. — Running- 
time,  7  minutes. 


Babbling  Book 

(Paramount) 
Fast  Chatter 

The  rapid-fire  chatter  of  the  comedy  team 
of  Burns  and  Allen,  whose  "line"  has  often 
evoked  much  laughter  from  radio  listeners,  in 
one  of  their  comedy  sketches.  This  one  takes 
place  in  a  book  shop  with  Miss  Allen  as  the 
clerk  and  Burns  the  customer.  Miss  Allen's 
line  of  chatter  is  seemingly  unending,  but  vast- 
ly amusing. — Running  time,  10  minutes. 


The  Toreador 

(MGM) 
Funny 

Joe  Penner,  Vitaphone's  stuttering  comic, 
impersonates  Sid  Woods,  famed  bull  fighter, 
aboard  the  ship  bound  for  South  America. 
Posing  as  the  master  toreador,  Penner  sup- 
plies a  good  deal  of  amusement.  When  the  ship 
docks  in  the  Southern  clime,  Joe  is  forced  to 
enter  the  arena.- — Running  time,  17  minutes. 


War  Mamas 

(Vitaphone) 
Fair  Nonsense 

Thelma  Todd  and  Zazu  Pitts  are  both  on 
duty  at  the  front  during  the  war,  in  this  num- 
ber of  the  Hal  Roach  series  for  MGM  release. 
An  audience  at  a  New  York  neighborhood 
house  extracted  numerous  laughs  from  the 
nonsense  of  the  two  feminine  players — Running- 
time,  11  minutes. 

Extra!  Extra! 

(RKO  Pathe) 
Fair  Comedy 

Frank  McHugh  in  another  of  his  inebriated 
reporter  acts,  this  time  taking  place  in  the 
crystal-gazing,  hypnotism  emporium  of  one 
Madame  Olga.  McHugh  gets  himself  into  all 
sorts  of  complications  with  the  Madame,  and 
when  they  try  to  hypnotize  each  other,  the  com- 
edy waxes  comic.  Ralph  Ince,  McHugh's  city 
editor,  rescues  him  in  the  end. — Running  time, 
18  minutes. 

The  Dunker 

(  Paramount ) 
Not  Quite 

Billy  House,  whose  girth  makes  his  name 
appropriate,  takes  the  lead  in  this  comedy  which 
does  not  quite  make  the  laugh  grade,  though  it 
contains  a  few  amusing  spots.    House  starts 


in  a  small  "dunkatoria"  and  grows  to  a  large 
chain  of  "dunkatorias."  His  wife  wants  him  to 
reduce,  while  he  persists  in  eating  crullers.  He 
escapes  from  a  reducing  oven,  while  his  wife 
and  the  police  chase  him,  with  the  usual  thing 
of  the  man  in  the  women's  dressing  room.  His 
wife  is  put  into  the  oven  by  mistake  and  comes 
out  a  midget,  also  as  expected. — Running  time, 
19  minutes. 


A  Slip  at  the  Switch 

(  Radio  ) 

Sale  Is  Amusing 

Chic  Sale  is  nearly  always  to  be  counted  on 
for  a  few  good  laughs,  and  this  number  is  no 
exception.  Here  he  is  once  more  the  flagman 
on  the  railroad.  Studying  telegraphy,  he  re- 
lieves the  regular  operator,  and  is  held  up  and 
robbed  by  two  tramps.  The  sheriff  and  an  old 
crony  are  playing  checkers,  but  both  are  deaf. 
A  dispatcher  makes  every  effort  to  reach  Sale, 
and  Sale  is  amusing  trying  to  understand  via 
code  book.  A  fast  climax  is  effected  with  two 
trains  meeting  on  a  single  track.  Good  comedy, 
numerous  laughs. — Running  time,  18  minutes. 


Victory  Plays 

(Universal) 
Tennis  Technique 

Bill  Tilden,  ace  of  tennis  aces,  shows  how, 
with  the  backhand,  service,  volley,  racket  grips, 
all  carefully  demonstrated  by  the  master,  as 
Genevieve  Tobin  renders  the  accompanying  ex- 
planatory remarks.  Tennis  fans  will  be  en- 
thused, everyone  should  be  interested  in  a 
demonstration  of  sporting  skill. — Running 
time,  9  minutes. 


Holy  Men  of  India 

(Featurettes) 
Travel  Interest 

Another  of  the  Commander  Dyott  travel  se- 
ries, released  by  the  newly  established  Fea- 
turettes, Inc.  Here  are  incorporated  interesting 
shots  of  the  travel  variety,  depicting,  especially, 
the  manner  in  which  the  populace  of  India  in- 
dulges in  its  annual  religious  ritual,  designed 
to  cleanse  the  body  of  sin.  The  East  and  its 
ways  is  always  of  interest  to  the  self-satisfied 
West. — Running  time,  10  minutes. 


Aw  Nertz 

(Vitaphone) 
Fair  Comedy 

Two  lads  are  put  out  of  an  orphanage  and 
on  their  own  resources  after  waiting  many 
years  to  be  adopted,  without  success.  They 
become  implicated  in  a  fight  with  an  officer  of 
the  law,  and  the  merry  chase  is  on.  They  duck 
into  a  building  under  construction,  and  are 
taken  for  iron  workers.  The  footage  is  occu- 
pied with  their  efforts  to  evade  the  hand  of  the 
law.  A  few  laughs,  and  a  fair  comedy. — Run- 
ning time,  19  minutes. 


Last  Pelicans  in  Europe 

(Ufa) 

Bit  of  Nature 

A  scientific  expedition  of  small  proportions 
wends  its  way  into  the  reed  marshes  of  cen- 
tral Europe,  where  are  hidden,  so  to  speak, 
the  last  of  the  continent's  wild  pelicans,  we 
understand.  Interesting  as  a  nature  study  are 
the  habits  of  the  great-billed  birds,  who  float 
lazily  on  their  eternal  hunt  for  fish,  and  whose 
wing  spread  attains  a  width  of  some  eight  to 
10  feet.  Most  interesting  is  the  manner  in 
which  the  female  feeds  its  young  from  its  neck 
pouch,  indicating  the  origin  of  the  legend  that 
the  pelican  is  the  symbol  of  motherhood.  Gen- 
erally appealing,  though  weak  spots  crop  up 
in  the  accompanying  descriptive  matter. — Run- 
ning time,  10  minutes. 


women's  clubs  fight  double  feature  menace 


"I  thought  you  might  be  interested  to  know  how  the  members  of  the  federated  women's 
clubs  of  Illinois  feel  about  this  (double  feature)  menace  to  our  better  films  movement." 
.  .  .  Mrs.  Eunice  L.  McClure,  Motion  Picture  Chairman,  Illinois  Federation  of  Women's  Clubs. 


"A  Saturday  program. . .  children 
arrive  home  at  dusk,  too  weary 
to  even  tell  us  what  they  have 


seen. 


'The  club  women  of  Illinois  rep- 
resent  seventy  thousand  homes.  \V 


We  are  asking  them  to  express 
themselves  against  the  double 
feature,  program,  and  to  express 
the  hope  that  we  shall  have  one 
good  feature,  a  travelogue,  news 
reel  and  a  clean  comedy." 

Give  them  the  variety  both  children  and  adults  demand.  A  program  of  one  good 
feature  and  several  of  Educational' s  short  subjects  never  sends  them  home  weary. 


EDUCATIONAL  FILM 
EXCHANGES,  /*2d. 


"THE  SPICE  OF  THE  PROGRAM" 


W  -  H  A  M  M 


O  N  S 


36 


MOTION    PICTURE  HERALD 


May    7,  1932 


ASKS  DISTRIBUTORS  TO 
COOPERATE  IN  ZONING 


President  Van  Hyning  of  Kansas 
MPT  A  Asks  Distributors  to 
Participate  in  Forming  Zon- 
ing  Plan  for   His  Territory 

E.  Van  Hyning,  president  of  the  MPTA 
of  Kansas  and  Missouri,  seeks  participa- 
tion by  distributors  in  drafting  a  plan  on 
zoning  governing  the  sale  of  product  for 
next  season  in  the  area  comprising  Kansas 
and  western  Missouri.  The  move  is  in  line 
with  Van  Hyning's  national  plan  suggested 
to  the  MPTOA  affiliated  units  in  his  ca- 
pacity as  chairman  of  the  organization's 
committee  on  zoning. 

Van  Hyning  has  sent  an  appeal  to  gen- 
eral sales  managers  specifying  that  "for  the 
general  good  of  the  industry  we  ask  you 
to  rescind  your  present  instructions  against 
participating  in  zoning  conferences  and  co- 
operate with  us  in  working  out  a  zoning 
plan  for  the  benefit  of  all  concerned." 

This  request  is  in  accord  with  the 
MPTOA  plan  of  reinstating  uniform  zon- 
ing, successful  administration  of  which  is 
predicated  on  agreement  with  the  distribu- 
tors. 

At  the  Hays  office  in  New  York,  Dave 
Palfreyman  said  that  no  request  had  been 
received  by  the  MPTOA  and  no  action  will 
be  taken  by  the  Hays  organization  as  such. 

The  procedure  Van  Hyning  is  following 
to  obtain  distributor  participation  locally  in- 
cludes, in  addition  to  the  appeal  directed  to 
general  sales  managers,  a  supplementary 
request  to  branch  managers  in  Kansas  City 
that  they  recommend  to  their  home  offices 
"that  the  matter  is  serious,  urgent  and  of 
great  value  to  the  industry." 

Explaining  fully  the  current  situation 
with  respect  to  zoning  and  protection,  Van 
Hyning's  plea  to  the  sales  executives  states : 

"As  president  of  the  MPTA  of  Kansas 
and  Missouri,  I  have  been  greatly  concerned 
over  the  abandonment  of  the  carefully  and 
patiently  developed  uniform  zoning  plan  for 
the  Kansas  City  territory  and  the  discon- 
tinuance of  the  zoning  committee  to  which 
complaints,  suggestions  and  grievances  con- 
cerning zoning  and  protection  could  be  taken 
for  conciliation  and  possible  adjustment. 

"The  Washington  convention  of  the 
MPTOA  adopted  a  resolution  urging  the 
distributors  to  resume  active  participation 
in  negotiations  seeking  to  establish  and 
carry  out  openly  negotiated  and  mutually 
agreed  upon  uniform  zoning  plans  for  the 
purpose  of  limiting  protection  as  to  time 
and  area  within  bounds  that  can  be  agreed 
upon  as  fair  and  reasonable. 

"We  are  convinced  that  this  is  the  only 
sound,  sensible  and  practical  means  of  self- 
control  within  the  industry  in  the  trouble- 
some matter  of  protection  and  run  that  will 
prevent  abuses  and  avoid  confusion,  litiga- 
tion and  attempted  legislation. 

"If  the  subsequent-run  independent  ex- 
hibitor can  take  his  complaints  and  griev- 
ances to  a  local  zoning  committee  for  dis- 
cussion, conciliation  and  possible  adjustment, 
it  will  overcome  much  of  the  present  tur- 
moil, agitation  and  ill-will.  As  a  distributor 
you  are  directly  affected  by  every  protec- 
tion situation.    If  you  grant  unreasonable 


protection  because  of  the  buying  power  of 
the  first-run  theatres  you  inevitably  lose 
revenue  from  the  many  subsequent-runs ;  if 
you  grant  too  little,  you  lose  revenue  from 
the  first-run. 

"We  believe  that  no  intelligent  or  prac- 
tical solution  of  the  local  protection  and 
run  problems  can  be  reached  through  liti- 
gation. We  think  it  is  a  practical  business 
problem  rather  than  a  legal  technicality  and 
appeal  to  you  to  help  work  it  out  in  a  way 
that  is  fair  and  open  and  above-board  in- 
stead of  by  hit  or  miss  private  contracts 
and  secret  understandings.  For  the  general 
good  of  the  industry  we  ask  you  to  rescind 
your  present  instructions  against  partici- 
pating in  zoning  conferences  and  cooperate 
with  us  in  working  out  a  zoning  plan  for  the 
benefit  of  all  concerned. 

"The  suits  at  law  that  have  been  insti- 
gated on  zoning  we  believe  are  futile  and 
will  not  result  in  any  clarification  of  the 
legal  right  to  negotiate  such  zoning  plans. 
They  are  started  with  no  sincere  idea  of  try- 
ing to  solve  the  protection  problem  and  will 
take  years  to  reach  a  final  decision.  The 
suits  on  protection  could  all  be  avoided  if 
the  local  zoning  committees  were  permitted 
to  function. 

"Any  zoning  plan  that  is  eventually  ne- 
gotiated and  agreed  to  depends  on  the  dis- 
tributor for  its  successful  operation,  as  the 
distributor  is  a  party  to  both  first  and  sub- 
sequent-run contracts ;  therefore  your  par- 
ticipation and  cooperation  is  essential.  The 
season  rapidly  approaches  during  which 
contracts  for  the  new  season's  product  will 
be  written  with  a  variety  of  protection  and 
run  clauses  therefore  the  matter  is  urgent 
and  important. 

"We  appeal  to  you  for  help  in  solving 
our  mutual  problem  in  this  manner  and  will 
appreciate  an  early  reply  in  the  interests 
of  the  whole  industry." 

The  letter  sent  by  the  MPTA  to  local 
branch  managers  sets  forth : 

"While  we  do  not  think  the  zoning  plan 
was  given  a  thorough  trial  in  this  terri- 
tory because  of  the  early  withdrawal  of 
distributor  support,  we  believe  that  it  clearly 
demonstrated  to  the  intelligent  people  in  the 
business  the  numerous  advantages  of  this 
method  of  self-control  in  the  correction  of 
abuses  that  you  were  otherwise  powerless 
to  avoid.  The  mere  open  discussion  of  pro- 
tection and  run  removed  much  of  the  bit- 
terness and  hard  feelings  that  grew  up  over 
the  fixing  of  protection  and  run  by  private 
contracts  and  secret  understandings. 

"The  resumption  of  uniform  zoning  and 
zoning  negotiations  depends  solely  on  the 
distributors.  Will  you  help  to  get  this  im- 
portant matter  started  again  by  recommend- 
ing to  your  home  office  that  the  matter  is 
serious,  urgent  and  of  great  value  to  the 
industry  ?" 


"Good  Earth"  Prize  Winner 

"The  Good  Earth,"  a  novel  by  Pearl  S. 
Buck,  was  awarded  the  annual  Pulitzer 
prize  for  the  best  novel  of  the  year  at  a 
meeting  of  the  trustees  of  Columbia  Univer- 
sity, New  York,  in  charge  of  the  awards. 
Motion  picture  production  rights  to  "The 
Good  Earth"  are  owned  by  Metro-Goldwyn- 
Mayer. 


Dramatic  Stories 
Figure  in  Producer 
Purchases  in  April 


Current  dramatic  successes  on  Broadway 
figured  prominently  in  purchases  of  produc- 
tion material  in  the  month  of  x\pril.  Among 
the  outstanding  purchases  were :  "The  Bar- 
retts of  Wimpole  Street,"  by  United  Ar- 
tists; "The  Animal  Kingdom,"  by  RKO, 
and  "The  Devil  Passes,"  by  MGM. 

The  American  Play  Co.,  New  York, 
and  various  story  agents  report  that  buying 
of  production  material  was  unusually  active 
in  the  past  month.  Story  departments  of 
large  producers,  however,  said  that  most  of 
the  purchases  in  which  their  companies  had 
engaged  in  the  month  were  intended  for  the 
new  season's  productions  and  would  not  be 
announced  in  advance  of  the  impending 
sales  conventions.  The  following  compila- 
tion of  purchases,  therefore,  cannot  be  con- 
sidered to  embrace  all  purchases  made  in 
April. 

These  purchases  have  been  confirmed : 
Columbia  Pictures 

"Brief   Moment,"   stage   comedy-romance,   by   S.  N. 
Behrman. 

"That's  My  Boy,"  football  novel,  by  Francis  Wallace. 
Fox  Film 

"Trick  for  Trick,"  stage  mystery  drama,  by  Vivian 

Cosby,  Harry  Gribble  and  Shirley  Warde. 
"Chandu   The  Magician,"   radio  mystery  playlet. 

Jesse  J.  Goldburg 
"The  Girl  With  Red  Hair,"  magazine  serial. 

Metro -Gold  wyn- Mayer 
"The  Devil  Passes,"  stage  play  by  Benn  W.  Levy. 

Monogram  Pictures 
Original   western   melodrama   by   Wellyn  Totman. 

Radio  Pictures 
"The  Animal  Kingdom,"  stage  play  by  Philip  Barry. 
"Gun  Law,"  western  melodrama,  by  Bennett  Cohen. 
"Double  Exposure,"  original  story  by  Paul  Thomp- 
son. 

United  Artists 

"The   Barretts  of   Wimpole   Street,"   stage  play. 
Universal 

"No.  55,"  novelette,  by  Louis  Bromfield. 
"Clancy    of    the    Mounted,"    serial,    by    Robert  W. 
Service. 

"Only  Yesterday,"  novel,  by  Frederick  Lewis  Allen. 
"Automaton,"  robot  drama,  by  Abnar  J.  Gelula. 
Paramount 

"No  Bed  of  Her  Own,"  novel,  by  Val  Lewton. 

Barrett  Endorses 
Gangster  Picture 

Wilton  A.  Barrett,  executive  secretary  of 
the  National  Board  of  Review,  emphatically 
endorsed  gangster  films  when  speaking  last 
week  before  Rhode  Island  Council  of  Wo- 
men at  Providence.  He  also  made  the  pre- 
diction that  class  theatres  are  certain  to 
come  some  time  in  the  future,  and  that  a 
great  dramatic  film  could  be  made  on  the 
subject  of  unemployment. 

Barrett  praised  films  as  a  great  medium 
of  culture  and  expression,  though  he  does 
not  advocate  their  use  as  a  medium  for  pre- 
senting reform  propaganda.  He  said  he 
thought  it  a  fallacy  to  assume  that  a  motion 
picture  could  affect  the  conduct  of  the  pub- 
lic. "Motion  pictures  are  the  reflection  of 
the  people  rather  than  the  people  the  re- 
flection of  motion  pictures,"  he  declared. 

"We  believe,"  he  said,  "that  the  motion 
picture  should  serve  the  same  purpose  as 
the  press,  pulpit  and  public  forum  in  hold- 
ing up  a  mirror  to  society  so  that  things 
which  are  in  need  of  remedy  may  be  brought 
to  light.  For  this  reason  we  believe  the 
gangster  picture  fulfills  a  social  function." 


x  naAwt  a  Boa- 


"STOP  CRYING  BOYf-^ 

axumr  * 


eoriri 


^  It's  in  the  air— Everyone's 
talking  about  "Attorney  for 
the  Defense"!  Stop  crying 
for  a  boxoffice  hit— Columbia 
again  comes  through  with 
a  "natural"  right  when  you 
need  it  most!  Set  for  imme- 
diate release  — nail  your 
playdate  NOW! 

YOU  NEED  IT- 
WE'VE  GOT  IT! 


ATI*  FN  EY 

MR  THE 

EEENSE 


with 


EDMUND  LOWE 

EVELYN  BRENT 
CONSTANCE  CUMMINGS 

adaptation  and  dialogue 
by  Jo  Swerling 

Directed  by  IRVING  CUMMINGS 


THE  SOONER  THE  PLAYDATE- 
THE  QUICKER  THE  PROFIT! 


■H4 


38 


MOTION    PICTURE  HERALD 


May    7,  1932 


THEATRE  RECEIPTS 


mil  inn 


Theatre  receipts  from  183  theatres  in  30  key  cities  over  the  country  for  the  calendar  week  ended 
April  30,  1932,  reached  a  total  of  $2,193,153,  an  increase  of  $74,631  over  the  previous  calendar  week, 
ended  April  23.  During  the  latter  period  the  total  was  $2,118,522  from  178  theatres  in  30  cities.  Only 
one  new  high  individual  record  figure  was  established  during  the  more  recent  week,  at  the  Pantages 
Hollywood,  in  Hollywood,  with  "Careless  Lady."  Eleven  new  low  individual  records  were  noted 
during  the  same  period.  During  the  preceding  week,  no  new  "highs  and  seven  new  "lows"  were 
recorded.  , 

(Copyright,  1932:  Reproduction  of  material  from  this  department    without  credit  to  Motion  Picture  Herald  expressly  forbidden) 


Theatres 


Current  Week 


Previous  Week 


Picture 


Gross 


Picture 


Gross 


Albany 

Harm-Bleeker  ..  2,300  35c-50c 

Leland    1,350  20c-25c 

Ritz    1,146  20c-25c 

RKO  Palace  ...  4.000  25c-60c 

Strand   1,900  35c-50c 

Baltimore 

Auditorium    1,600  25c -50c 

Europa                      267  2Sc-50c 

Hippodrome    2.250  25c-50c 

Keith's    2,500  25c-50c 

Loew's    Century  3,076  25c-60c 

Loew's  Parkway     987  15c-35c 

Loew's  Stanley..  3,532  25c-60c 

Loew's  Valencia  1,487  25c-35c 

New    1,600  25c-50c 

8oston 

Keith's    2,800  25c-60c 

Keith-Boston    ..  2,500  25c-50c 

Loew's  Orpheum  3,100  25c-50c 

Loew's  State  ..  3,700  25c-50c 

Majestic    1,800  50c-$1.50 

Metropolitan  ...  4,350  35c-75c 

Paramount    1,800  25c-50c 

Scollay  Square..  1,800  25c-50c 

Uptown    2,000  25c-60c 

Buffalo 

Buffalo    3,500  30c-65c 

Century    3,000  25c- 50c 

Court   Street   ..  1,800  25c 

Great  Lake*  ...  3,000  25c-50c 

Hippodrome  ....  2,100  25c-35c 

Lafayette    3,300  25c 

Charlotte 

Broadway    1,167  25c -50c 

Carolina    1,441  2Sc-40c 


"The  Wet  Parade"  (MGM)   6,680 

(25c-40c-6  days) 

"Tarzan.  the  Ape  Man"  (MGM)..  1,720 

(3  days) 

"Cheaters   at   Play"    (Fox)   1,965 

(3  days) 

"It's  Tough  to  be  Famous"  (F.N.)  1.835 
(3  days) 

"Play   Girl'    (W.   B.)    1,710 

(3  days) 

"World  and  the  Flesh"  (Para)..  7.100 
(3  days) 

"Young  Bride"  (Pathe)    6,928 

(3  days) 

"Man    Wanted"    (W.    B.)   6,600 

(6  days) 

"Grand  Hotel"   (MGM)   24,000 

(50c-$1.50) 

"A  Waltz  by  Strauss"  (German)  1,100 
(6  days) 

"A  Woman  Commands"  (Radio)..  9,500 
(6  days  and  Sun.  midnite  show) 

"Love  Affair"   (Col.)   7,250 

(6  days) 

"When  A  Feller  Needs  A  Friend"  24.000 

(MGM)   (6  days) 

"Arsene  Lupin"   (MGM)   4.950 

(6  days) 

"World  and  the  Flesh"  (Para.)...  14,300 
(6  days) 

"Arsene    Lupin"     (MGM)   3,100 

(6  days) 

"Cheaters   at   Play"   (Fox)   4,850 

(6  days) 

"Girl  Crazy"    (Radio)   20,500 

"The  County  Fair'  (Monogram)..  20,000 

"Night   Court"    (MGM)   23,000 

"The   Wet    Parade"    (MGM)   22,000 

"Grand  Hotel"   (MGM)   27,000 

"The  Misleading  Lady"   (Para.)..  42,000 

"World  and  the   Flesh"   (Para.)..  17,500 

"The  Lost  Squadron"  (Radio)   14.000 

"World  ami  the  Flesh"  (Para.)....  13,000 

"World  and  the  Flesh"   (Para.)..  22,400. 

"Prestige"    (Pathe^    14,000 

"Woman  from  Monte  Carlo"  (F.N.)  1.400 
(4  days) 

"The   Wet   Parade"    (MGM)   13,900 

"Alias  the  Doctor"  (F.N.)   6,700 

"Behind  the  Mask"  (Col.)    11,000 

"Beauty  and  the  Boss"  (W.  B.) . .  4,000 
(3  days) 

"Behind  the  Mask"  (Col.)   4,500 

(3  days) 

"This  is  the  Night"  (Para.)   3,000 

(2  days) 

"Misleading  Lady"   (Para.)   4,000 

(2  days) 

"Sky    Bride"    (Para.)   3,500 

(2  days) 


"Trial  of  Vivienne  Ware"  (Fox)..  11,209 

(35c-60c— 6  days) 
'Disorderly  Conduct"  (Fox)   5,890 

(6  days) 


"Alias  the  Doctor"  (F.  N.)   2,100 

(3  days) 

"Vanity  Fair"  (Allied)   1,600 

(3  days) 

"Shopworn"  (Col.)    9,450 

(3  days) 

"The  Broken  Wing"  (Para.)   9,125 

(3  days) 

"Scandal  for  Sale"  (U.)   8,300 

(6  days) 


"Strangers  in  Love"  (Para.)   2,380 

(6  days) 

"Golden  Mountains"  (Russian)   ..  700 

(25c-60c-6  days) 

"Girl    Crazy"    (Radio)   11,500 

(6  days  and  Sun.  midnite  show) 

"Impatient  Maiden"  (U.)   7,100 

(6  days) 

"But  the  Flesh  is  Weak"  (MGM)  22,000 
(6  days) 

"One  Hour  With  You"  (Para.)..  4,800 

(6  days) 

"The   Wet   Parade"   (MGM)   17.500 

(6  days) 

"One   Hour  With   You"    (Para.:)  2,900 
(6  days) 

"Young  America"   (Fox)    5.000 

(6  days) 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  ItSl 
to  date) 


High  1-24  "Reducing"    $18,500 

Low  2-13-32  "Tonight  or  Never"   4,820 

High  5-2  "Strangers  May  Kiss"   8,100 

Low  12-26  "Ex-Flame"    2,900 


High  10-31  "East  of  Borneo"    4,950 

Low  4-16-32  "The  Wiser  Sex"   1,830 


High  10-24  "Susan  Lenox"    10,350 

Low  3-5-32  "Fireman,  Save  My  Child"  5,000 


High  10-12  "Two  Hearts  in  Waltz  Time  2,200 
Low   11-30  "Immortal   Vagabond"   450 


High  4-9  "Bachelor  Apartment"    16,080 

Low  2-6-32  "Manhattan  Parade"    4,000 

High  4-11  "Tailor  Made  Man"    30,000 

Low  3-26-32  "The  Wiser  Sex"   16,000 

High  1-30-32  "Emma"    5,600 

Low  1-10  "Lottery  Bride"    3,100 

High  4-11  "Strangers  May  Kiss"    33,500 

Low  12-12  "The  Big  Parade    10,400 

High  1-3  "Going  Wild"    4,500 

Low  6-13  "Too  Young  to  Marry"    2,400 

High  1-10  "Man  Who  Came  Back"....  18,000 

Low   4-30-32   "Cheaters   at   Play"    ....  4,850 


"Scandal   for   Sale"    (U.)                 21,000   High  12-5  "Frankenstein"    27,000 

Low  3-26-32  "Explorers  of  the  World"  16,000 

'Love   Affair"   (Col.)                         22,000      High  4-9-32  "Steady  Company"   26,000 

Low  12-26  "The  Deceiver"    16,500 

'Are   You   Listening?"    (MGM)..    22,500      High  1-24  "Hell's  Angels"    31,500 

Low  3-26-32  "Polly  of  the  Circus"....  18,000 

'But  the  Flesh  is  Weak"  (MGM)   23,000      High  4-11  "City  Lights"    25,000 

Low  7-18  "Man  in  Possession"    19.000 


'So  Big"   (W.  B.)    37,000 

'Young  America"    (Fox)   17,000 

"The  Crowd  Roars"  (W.  B.)   13,000 

'Young   America"    (Fox)   12,000 


'Amateur  Daddy"  (Fox)   31,900 

'Play  Girl"  (W.  B.)   13,000 

'Racing  Youth"  (U.)   1,900 

(3  days) 

"Lost  Squadron"  (Radio)   15,000 

"Devil's  Lottery"  (Fox)   7,800 

"Three  Wise  Girls"  (Col.)   10,900 


'The  Crowd  Roars"  (W.  B.)   7,000 

(6  days-2nd  week) 


'But  the  Flesh  is  Weak"  (MGM)  5,200 
(3  days) 

'Girl  Crazy"   (Radio)   5,000 

(3  days) 


High  1-31  "No  Limit"    44,500 

Low  7-4  "I  Take  This  Woman"   30,000 


High  1-17  "Right  to  Love"   25,000 

Low  12-26  "His  Woman"    9,500 

High  9-26  "Monkey  Business"    15,000 

Low  12-26  "X  Marks  the  Spot"   10.000 


High  3-28  "My  Past"    39,500 

Low  3-19-32  "Dancers  in  the  Dark"....  17,000 

High  2-14  "Cimarron"    25,600 

Low  3-5-32  "Cheaters  at  Play"   5300 


High  8-8  "Politics"    35,100 

Low  12-26  "Flying  High"    9,100 

High  2-14  "Free  Love"    26400 

Low  4-30-32  "Alias  the  Doctor"   6,700 

High  4-11  "Ten  Cents  a  Dance"    24,100 

Low  12-19  "Leftover  Ladies"    6,400 


May    7,  1932 


MOTION    PICTURE  HERALD 


39 


[THEATRE  RECEIPTS —  CONT'D] 


Theatres 

Chicago 

Chicago    4,000 

McVickers    2,284 

Oriental    3,940 

Palace    2,509 

Roosevelt    1,591 


State  Lake 


2,776 


United  Artists..  1,700 

Cincinnati 

Keith's    1,600 

RKO  Albee    3,300 


RKO  Capitol 
RKO  Family 

RKO  Lyric  . 
RKO  Palace 
RKO  Strand 


2,000 
1,140 

1,400 
2,700 
1,350 


Ufa-Taft 


Current  Week 


Picture 


Gross 


35c-85c 
35c-85c 
35c-85c 
35c-85c 
35c-85c 
35c-85c 
35c-85c 


30c-50c 
15c-25c 

30c -50c 
30c-50c 
25c-40c 


400  34c-49c 


Cleveland 

Allen    3,300  25c-50c 

Cinema    1,200  30c 

RKO  Hippodrome  3,800  25c-50c 

RKO  Palace   ...  3,100  25c-75c 

State    3,400  25c-50c 

Stillman    1,900  25c 

Warners'  Lake..  800  25c-50c 

Denver 

Denver    2,300  25c-65c 

Huff'n's  Aladdin  1,500  35c-75c 

Huffman's  Rialto  900  20c-50c 

Huffman's  Tabor  2,000  25c-50c 

Orpheum    2,600  25c-65c 

Paramount    2,000  25c -50c 

Des  Moines 

Des  Moines   ...  1,600  25c-60c 

Orpheum    1,776  15c-35c 

Paramount    1,700  25c-60c 

Strand    1,100  20c-35c 

Detroit 

Downtown    2,750  25c- 50c 

Fisher    2,300  25c-60c 

Foot    5,000  25c-50c 

Michigan    3,000  25c-75c 

Paramount    3,450  25c-60c 

United  Artists..  2,000  25c-75c 

Hollywood 

Pan.    Hollywood  3,000  35c-65c 

W.  B.  Hollywood  3,000  35c-50c 


"So  Big-"  (W.  B.)   44,000 

"The   Miracle  Man"   (Para.)   13,300 

(2nd  week) 

"Misleading  Lady"  (Para.)   31,000 

"Careless   Lady"    (Fox)   22,500 

"Explorers  of  the  World"  (Raspin)  16,000 

"Young  America"  (Fox)   8,000 

"Tarzan,  the  Ape  Man"   (MGM)  16,000 
(8  days-3rd  week) 


25c-40c      "Final   Edition"   (Col.)    4,400 

35c-75c      "Carnival  Boat"   (Pathe)   26,000 


:'So  Big"  (W.  B.)   9,000 

"The  Gay  Buckaroo"  (Standard)  1,950 
(4  days) 

'Passport  to  Paradise"  (Mayfair)  1,050 
(3  days) 

'World  and  the  Flesh"  _  (Para.) . .  9,000 
(7  days  and  Sat.  midnite  show) 

'The    Miracle    Man"    (Para.)   14,000 

(7  days  and  Sat.  midnite  show) 

'Girl   Crazy"    (Radio)    2,275 

(4  days) 

'Devil's   Lottery"    (Fox)    1,225 

(3  days) 

'Damaged  Souls"  (Public  Welfare)  1,500 
(6  days-women  only) 


"The  Miracle  Man"   (Para.)   19,000 

"A  Waltz  by  Strauss"  (German)  1,200 

"Symphony  of  Six  Million"  (Radio)  18,000 

"Carnival    Boat"    (Pathe)...   24,000 

"But  the  Flesh  is  Weak"  (MGM)  21,000 

"After  Tomorrow"   (Fox)   5,000 

"Man    Wanted"    (W.    B.)   6,000 


'The  Miracle  Man"  (Para.)    15,000 

'The   Careless  Lady"   (Fox)   5.000 

'A  House  Divided"  (U.)   900 

(3  days) 

'Business   and    Pleasure"   (Fox)..  1,350 
(4  days) 

'Cohens  and  Kellys  in  Hollywood"  7,500 
(U.) 

'Sky  Devils"   (U.  A.)   11,000 

'This  is  the  Night"  (Para.)   9,000 


"The  Miracle  Man"  (Para.)   10,500 

"Symphony  of  Six  Million"  (Radio)  9,800 


'World  and  the  Flesh"  (Para.)... 
(4  days) 

'The  Misleading  Lady"  (Para.)... 
(3  days) 

"  (Fox)  


'Careless  Lady' 
(4  days) 

'The  Deceiver" 
(3  days) 


(Col.). 


6,000 
5,200 
2,000 
1,200 


"Scandal   for    Sale"    (U.)   6,000 

"World  and  the   Flesh"   (Para.)..  16,000 

"Young  America"   (Fox)    24,000 

"The   Mouthpiece"    (W.   B.)   33,000 

"The  Wet  Parade"   (MGM)   9,000 

(2nd  week) 

'Scarface"  (U.  A.)   19.000 


'Careless  Lady"  (Fox)...   22,400 

'The   Mouthpiece"    (W.    B.)   13,800 


Previous  Week 


Picture 


Gross 


"The  World  and  the  Flesh"  (Para.)  33,000 

"The  Miracle  Man"   (Para.)   25,200 

(1st  week) 

"It's  Tough  to  be  Famous"  (F.N.)  29,000 

"Play  Girl"  (F.  N.)   21,000 

"Destry   Rides   Again"    (U.)   12,000 

"Scandal  for  Sale"  (U.)    11,000 

"Tarzan,   the  Ape  Man"   (MGM)  17,000 

(2nd  week) 


'X  Marks  the  Spot"  (Tiff.)   4,000 

'Careless  Lady"  (Fox)   20,500 

'This  is  the  Night"   (Para.)   10,500 

'Destry   Rides   Again"    (U.)   2,275 

(4  days) 

'Cross  Examination"  (Artclass)..  1,275 
(3  days) 

'The  Crowd  Roars"  (W.  B.)....  10,000 
(7  days  and  Sat.  midnite  show) 

'It's  Tough  to  be  Famous';  (F.N.)  9,000 
(7  days  and  Sat.  midnite  show) 

'Explorers  of  the  World"  (Raspin)  5,000 


'Damaged   Souls"  (Public  Welfare)  3,000 

(35c-50c) 


'Young   America"    (Fox)   17,000 


'Scandal  for  Sale" 

'Steady  Company" 

"Misleading  Lady" 

'Cock   of   the  Air" 

"The  Crowd  Roars" 
(2nd  week) 


(U.)   13.500 

(U.)   23,000 

(Para.)   18.000 

(U.  A.)   4,800 

(W.   B.)....  5,000 


'It's  Tough  to  be  Famous"  (F.  N.)  13,000 

'Beauty  and  the  Boss"  (W.  B.)...  5,000 

'Michael  and  Mary"  (U.)   1,200 

(3  days) 

'She  Wanted  a  Millionaire"  (Fox)  1,500 
(4  days) 

'Shopworn"  (Col.)    7,500 

'Men  of  Chance"  (Radio)   10,000 

'Tarzan,  the  Ape  Man"  (MGM)..  15,000 


"The  Crowd  Roars"  (W.  B.)   10,500 

"Scandal  for  Sale"  (U.)   4,500 

(25c-60c-3  days) 

'Office  Girl"   (Radio)   2,200 

(4  days) 

"But  the  Flesh  is  Weak"  (MGM)  6,500 
(3  days) 

"My  Man"  (W.  B.)   5,200 

(3  days) 

"Devil's  Lottery"   (Fox)   2,000 

(4  days) 

"The   Big   Timer"    (Col.)   1,500 

(3  days) 


"Cohens  and  Kellys  in  Hollywood"  11,000 

(U.) 

"This  is  the  Night"   (Para.)   17,000 

"Amateur  Daddy"  (Fox)   24,000 

"Misleading  Lady"  (Para.)   29,500 

"The   Wet   Parade"   (MGM)   13,500 

(1st  week) 

"Tarzan,  the  Ape  Man"   (MGM)  9,500 
(3rd  week) 


'Lady  With  a  Past"  (Pathe)   9,200 

'So  Big"  (W.  B.)   13,500 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 


High  1-23-32  "Two  Kirtds  of  Women"..  67,000 

Low  7-18  "Women  Love  Once"    26,250 

High  2-7  "Doorway  to  Hell"   38,170 

Low  3-5-32  "Broken  Lullaby"    20,000 

High  3-7  "My  Past"    46,750 

Low  6-27  "Party  Husband"    19,450 

High  4-2-32  "Cheaters  at  Play"   33,000 

Low  1-3  "Follow  the  Leader"    18,600 

High  4-11  "Dishonored"    30,350 

Low  6-6  "Tabu"    10,100 

High  12-12  "Frankenstein"    44.000 

Low   4-30-32  "Young  America"   8,000 

High  3-21  "City  Lights"    46,562 

Low  1-16-32  "Cock  of  the  Air"   13,000 


High  2-13-32  "Ben  Hur"    5,500 

Low  8-22  "A  Holy  Terror"    2,900 

High  11-14  "The  Spider"   ;   35,000 

Low  4-9-32  "Cohens  and  Kellys  in 

Hollywood"    20,000 

High  10-24  "Susan  Lenox"    18,661 

Low  2-27-32  "Strangers  in  Love"    8,500 

High  2-14  "No  Limit"  and  ) 

"Boudoir  Diplomat"  S   4,275 

Low  8-22  "Lawless  Women  and ) 

"Man   in   Possession"    (   1,900 

High  2-14  "Reducing"    21,300 

Low    3-26-32    "After    Tomorrow"   8,300 

High  8-15  "Politics"    29,500 

Low  4-23-32  "It's  Tough  to  be  Famous"  9,000 

High  6-6  "Connecticut  Yankee"    5,970 

Low  8-22  "Honeymoon  Larfe"    2,500 


High  1-30-32  "Hell  Divers"    26,000 

Low  4-9  "Ladies'  Man"    12,000 


High  12-5  "Frankenstein"    30,000 

Low  4-18  "Unfaithful"    10.000 

High  5-2  "Laugh  and  Get  Rich"   4tJ,CJO0 

Low  7-18  "Arizona"    18,000 

High  12-5  "Possessed"    30.000 

Low  6-20  "Vice  Squad"    14.001 


High  10-3  "Five  Star  Final"    15,000 

Low  7-4  "Big  Business  Girl"    2,000 


High  8-8  "Politics"    25,000 

Low  12-26  "Husband's  Holiday"    12,500 

High  4-11   "Connecticut  Yankee"    12,000 

Low  11-28  "Heartbreak"    3,500 


High  3-21  "City  Lights"    14,000 

Low  11-28  "Merf  in  Her  Life"    5,500 


High  1-10  "Hell's  Angels"    22,000 

Low  4-16-32  "The  Broken  Wing"   7,000 


High  1-30-32  "Emma"    13,000 

Low  9-12  "American  Tragedy"    6,000 

High  2-14  "Cimarron"    18,000 

Low  2-13-32  "Murders  inthe  Rue  Morgue," 

5,500 

High  8-29  "Sporting  Blood"  and 

"Murder  by  the  Clock" 
Low  2-13-32  "Hatchet  Man" 

and  "No  One  Man"  f   9,000 

High  3-21  "Trader  Horn"    7,000 

Low  3-28  "Gentleman's  Fate"  \ 

and  "Boudoir  Diplomat"  (   1,500 


£"(....  15,000 


High   4-30-32   "Careless   Lady"    22,400 

Low  2-6-32  "Ladies  of  the  Big  House"  7.nno 

High  2-7  "Little  Caesar"    30,000 

Low  11-7  "Honors  of  the  Family"    7.009 


Th 


ere  is 


no  low  price 
substitute 
for  the  best 

QUALITY 

sound 
equipment 


trying  to  find  such  a  substitute 

has  cost  theatres  more 
than  $ 8,000,000 

These  exhibitors  purchased  equipment  on  the 
basis  of  price  instead  of  Western  Electric  quality. 
They  accepted  inefficient  service  or  improper 
go-as-you-please  service  instead  of  regular  ERPI 
service.  Result:  they  lost  over  $8,000,000. 

These  more  than  2300  exhibitors  changed 
to  Western  Electric  to  regain  their  lost  pat- 
ronage and  so  secure  for  all  time  the  highest 
standard  of  quality. 

8600  Western  Electric  exhibitors  are  being 
fully  protected  by  ERPFs  refusal  to  meet  price 
competition  by  lowering  quality  ...  or  by  reduc- 
ing standards  of  preventive  service.  They  know 
their  capital  investment  in  Western  Electric 
sound  is  safe  .  .  .  that  it  will  continue  to  pay 
dividends  in  satisfied  patrons.  They'll  tell  you 
Western  Electric  costs  less  in  the  long  run! 


Westerri 

SOUND 


lectric 

SYSTEM 


Northern  Electric  in  Canada 


Distributed  by 

Electrical  Research  Products  tnc. 

250  West  57th  Street,  New  York,  N.  Y. 


42 


MOTION    PICTURE  HERALD 


May    7,  1932 


[THEATRE  RECEIPTS  — CONT'D  1 


Theatres 

Houston 

Kirby    1,654 

Loew's    State...  2,700 

Metropolitan   . . .  2,512 

RKO  Majestic  .  2,250 


Current  Week 


Picture 


Gross 


N.). 


25c-50c  "Alias  the  Doctor"  (F. 

25c-50c  "Love  Affair"  (Col.)  

25c-50c  "Woild  and  the  Flesh"  (Para.).. 

25c-50c  "Symphony  of  Six  Million"  (Radio) 


4,500 
6,200 
7,500 
8,500 


Previous  Week 


Picture 


Gross 


"Misleading   Lady"    (Para.)   4,300 

"The  Wet   Parade"   (MGM)   10,000 

"The  Crowd  Roars"  (W.  B.)   9,600 

"Scandal  for   Sale"    (U.)   5,600 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 


High  3-7  "Abraham   Lincoln"    9,500 

Low  3-26-32  "Dancers  in  the  Dark"....  3,000 

High  5-2  "Trader  Horn"    19.800 

Low  6-27  "Five  and  Ten"    5,000 

High  10-24  "Palmy  Days"    14,000 

Low  7-25  "Secret  Call"    6,500 

High  2-14  "Cimarron"    18,000 

Low  1-16-32  "Girl  of  the  Rio"   2,000 


Indianapolis 

Apollo    uoo 

Circle    2,600 

Indiana    3,300 

Lyric    2.000 

Palace    2,800 

Kansas  City 

Apollo    1,400 

Liberty    1,200 

Mainstreet    .....  3,049 

Midland    4,000 

Newman    2,000 

Pantages    2,200 

Uptown    2,200 


25c-50c 
25e-50c 
25c-50c 
25c -50c 
25c-50c 


35c 
25c- 50c 


35c-50c 
25c-50c 


35c -50c 
20c -40c 


"Man  Wanted"   (W.  B.)   5,000 

"It's  Tough  to  be  Famous"  (F.N.)  6,000 

(Para.)......  13,000 

  8,000 

"Hie   Wet  Parade"    (MGM)   7,750 


"The  Miracle  Man" 

(9  days) 
"Steady  Company"  (U.) 


"Ten  Nights  in  A  Bar  Room"....  1,000 
(Gcetz) 

"It's  Tough  to  be  Famous"  (F.N.)  4,000 

(7  days  and  Sat.  midnite  show) 
"Young   America"    (Fox)    13,000 

(7  days  and  Sat.  late  show) 
"The  Wet  Parade"  (MGM).   13,000 

(7  davs  and  Sat.  midnite  show) 
"The   Miracle   Man"    (Para.)   11,000 

(7  days  and  Sat.  midnite  show) 
"Play  Girl"  (W.  B.)   6.900 


"The  Crowd  Roars"  (W.  B.)   5,000 

"Girl    Crazy"    (Radio)   7,000 

"Misleading    Lady"    (Para.)   8,000 

(5  days) 

"Careless  Lady"   (Fox)   9,000 

'But  the  Flesh  is  Weak"  (MGM)  8,000 


25c-50c       "The  Wiser  Sex"  (Para.)... 


3.300 


"This    is   the   Night"    (Para.)....  4,800 

(7  days  and  Sat.  midnite  show) 
"Scandal  for  Sale"  (U.)   12,000 

(7  days  and  Sat.  late  show) 
"But  the  Flesh  is  Weak"  (MGM)  14,500 

(7  days  and  Sat.  midnite  show) 
"The  Crowd  Roars"  (W.  B.)   9,500 

(7  days  and  Sat.  midnite  show) 
"The   Menace"    (Col.)   6,300 

"Destry    Rides    Again"    (U.)   3,400 


High  6-13  "Daddy  Long  Legs"   10,000 

Low   12-26  "Surrender"    3,300 

High  2-14  "Cimarron"    13,000 

Low  8-22  "Traveling  Husbands"   4,000 

High  1-17  "Her  Man"    25,000 

Low  3-26-32  "Lady  with  a  Past"   10,000 

High  1-10  "Under  Suspicion"   13.000 

Low  9-12  "East  of  Borneo"    5,750 

High  5-2  "Trader  Horrf"    22,000 

Low  4-16-32  "Are  You  Listening?"   6,500 


High  1-9-32  "Peach  O'  Reno"    25,500 

Low  4-23-32  "Scandal  for  Sale"   12,000 

High  1-23-32  "Hell  Divers"    30,400 

Low  5-9  "Quick  Millions"    7,500 

High  2-27-32  "Shanghai  Express"   25,000 

Low  3-26-32  "Alias  the  Doctor"    8,000 


High  1-10  "Girl  of  Golden  West"    8,000 

Low  4-30-32  "The  Wiser  Sex"   3,300 


Los  Angeles 

Loew's  State....  2,416  35c-65c 

Orpheum    2,750  35c-65c 

Paramount    3,596  35c-65c 

RKO    2,700  25c-40c 

W.  B.  Downtown  2,400  25c-50c 

W.  B.  Western..  2,400  35c-65c 


•Disorderly  Conduct"   (Fox)   27,3(10      "Mata  Hari"  (MGM)   30,300 


"Lost  Squadron"  (Radio)   8,000 

(2nd  week) 

"Scarface"    (U.    A.)   36.000 

"The  Big  Timer"   (Col.)   14.500 

"It's  Tough  to  be  Famous"  (F.N)  11.000 

"So  Big"  (W.  B.)   6,700 

(35c-50c) 


"Lost  Squadron"  (Radio)   15,000 

(1st  week) 

"The  Miracle  Man"  (Para.)   18,230 

"Shopworn"  (Col.)    11,000 

"Destry  Rides  Again"  (U.)   6,200 

"It's  Tough  to  be  Famous"  (F.  N.)  9,500 


High  10-25  "Susan  Lenox"    39,000 

Low  3-5-32  "The  Silent  Witness"   6,963 

High  1-9-32  "Frankenstein"    34,000 

Low  12-26  "Heaven  otf  Earth"   6,500 

High   10-31   "Beloved   Bachelor"   41,000 

Low  2-6-32  "Tomorrow  and  Tomorrow"  7,500 

High  1-9-32  "Men  of  Chance"   22,100 

Low  2-6-32  "The  Secret  Witness"    7,000 

High  2-7  "Little  Caesar"    27,000 

Low  4-23-32  "Destry  Rides  Again"   6,200 


Milwaukee 

Alhambra    2,660  2Sc-50c 

Pabst   1,375  35c-50c 

Palace    2,587  25c -60c 

Riverside    2,180  25c-50c 

Strand    1,406  25c-50c 

Warner    2,500  25c-60c 

Wisconsin    3,275  25c-65c 

Minneapolis 

Aster    812  20c-25c 

Lyric    1,238  20c-40c 

Minnesota    4,000  30c-75c 

RKO  Orpheum  .  2,900  25c-50c 

State    2,300  25c-50c 

Montreal 

Capitol    2,547  26c-60c 

Imperial    1,914  15c-40c 

Loew's    3,115  30c-75c 


'Shop  Angel"  (Tower)    5,000 

•Tempest"   (Ufa)   2,800 


'Tarzan.  the  Ape  Man"  (MGM). 
(2nd  week) 

"Girl   Crazy"  (Radio)  


"The  Broken  Wing"  (Para.)  and 
'Sporting  Chance"  (Peerless) 


'The  Mouthpiece"   (W.  B.)  

'World  and  the   Flesh"  (Para.). 


7,500 

8,000 
4,500 

8,800 
14,300 


'Law  and  Order"  (U.)   750 

(3  days) 

'Love  Affair"  (Col.)   750 

(4  days) 

'Behind  the  Mask"  (Col.)   2,000 

"The  Miracle  Man"  (Para.)   23,000 

"It's  Tough  to  be  Famous"  (F.N.)  15,000 

"The  Wet  Parade"  (MGM)   8,000 


'So  Big"  (W.  B.)  and   11,500 

'Heart  of  New  York"  (W.  B.) 


"Une  Heure  Pres  de  Toi"  

(2nd  week)   (Para. -French) 


"Destry  Rides  Again"  (U.)   6,800 


"Tarzan,  the  Ape  Man"   (MGM)  10,300 
(1st  week) 

"Lady  With  A  Past"  (Pathe)....  9,800 

"Night  Beat"  (Mayfair)  and   4,800 

'Amateur  Daddy"  (Fox) 

'Man  Wanted"  (W.  B.)   8,200 

'Careless  Lady"  (Fox)   13,000 


'The  Expert"  (W.  B.)   800 

(3  days) 

'The  Play  Girl"  (W.  B.)   750 

(4  days) 

'The  Broken  Wing"  (Para.)   2,000 

'The  Crowd  Roars"  (W.  B.)   23,000 

'Shopworn"  (Col.)    14,000 

'Freaks"  (MGM)    9,000 


'The  Wiser  Sex"  (Para.)  and....  12,000 
'Tomorrow  and  Tomorrow"  (Para.) 

'Une  Heure  Pres  De  Toi"  ......  6,500 

(1st  week^  (Para. -French) 


'Devil's  Lottery"  (Fox). 


14,000 


'The  Crowd  Roars"  (W.  B.). 


15,000 


High  2-20-32  "The  Guardsman"    2,000 

Low  4-18  "Men  Call  It  Love"    900 


High  5-30  "Kiki"    4,000 

Low  1-24  "Men  on  Call"    1,200 

High  6-27  "Daddy  Long  Legs"   32,000 

Low  12-19  "His  Woman"    18,000 

High  12-14  "Cimarron"    30,000 

Low  3-26-32  "Prestige"    13,000 

High   1-2-32  "Sooky"    10,000 

Low  14-18  "Body  and  Soul"    6,000 


High  1-W  "Just  Imagine"    18,000 

Low  12-25  "The  Guardsman"  ) 

and  "The  Tip-Off"    j   8,000 

High   1-17  'Office   Wife"    10,000 

Low  12-26  "Mad  Parade"  and  ) 

"Reckless  Living"  1   2,800 

High  4-2-32  "Fireman,  Save  My  Child"  16,500 

Low  7-18  "Stepping  Out"    9,000 


May    7,    193  2 


MOTION    PICTURE  HERALD 


43 


[  THEATRE  CECEITTS  —  CCNT'T] 


Theatres 


Current  Week 


Previous  Week 


Picture 


Grass 


Picture 


Gross 


Montreal  (Cont'd) 

Palace    2,600  30c-99c 

Princesi    2,272  25c-65c 

Strand    750  15c-50c 

New  York 

Astor    1,120  50c-$2.00 

Cameo    549  25c-75c 

Capitol    4,700  35c-$1.50 

Embassy    598  25c 

Gaiety    820  50c-$1.50 

Mayfair    2,300  35c-85c 

Paramount    3,700  40c-$1.00 

Rialto    1,949  40c-$1.00 

Rivoli    2,103  40c-$1.00 

Roxy    6,200  35c-$1.50 

Strand    3,000  35c-85c 

Winter  Garden..  1,493  35c-$l.O0 

Oklahoma  City 

Capitol    1,200  10c-50c 

Criterion    1,700  10c-50c 

Liberty    1,500  10c-35c 

Mid-West    1,500  10c-50c 

Omaha 

Orpheum    3,000  25c-50c 

Paramount    2,900  25c-60c 

State    1,200  15c-35c 

World    2.500  25c-40c 

Ottawa 

Avalon    990  10c-35c 

Capitol    2,592  15c-60c 

Centre    1.142  15c-60c 

Imperial    1,091  10c-40c 

Regerrt   1,225  15c-60c 

Rideau    1,000  10c-35c 


Philadelphia 

Arcadia    600  50c 

Boyd    2,400  35c-75c 

Chestnut    1,300  50c41.50 

Earle    2.000  25c-65c 

Fox    3,000  35c-75c 


"Frankenstein"  (U.) 


14,000 


"Girl   Crazy"    (Radio)   9,000 

and  "Secret  Service"  (Radio) 

"Lovers  Courageous"  (MGM)  and  3,500 
"Beast  of  the  City"  (MGM,) 


"Grand  Hotel"  (MGM)   24,200 

(2nd  week) 

"Wild  Women   of  Borneo"   7,000 

(First  Division) 

"Are  You  Listening-?"  (MGM)....  52,209 

All  Newsreel    6,734 

"Symphony  of  Six  Million"  (Radio)  7,500 

(2nd  week) 

"Cohens  and  Kellys  in  Hollywood"  7,600 

(U.) 

"Sky  Bride"  (Para.)   41,800 

"The  Wet   Parade"   (MGM)   18,030 

"The   Miracle  Man"    (Para.)   26,000 

"Amateur  Daddy"  (Fox)   43,200 

"Famous  Ferguson  Case"  (F.  N.)  15,791 

"The  Mouthpiece"  (W.  B.)   37,531 

(2nd  week) 

"World  and  the  Flesh"   (Para.)..  3,400 

"The  Miracle  Man"  (Para.)   8,200 

"Impatient    Maiden"    (U.)   1,200 

(4  days) 

"Sky   Spider"    (Mayfair)   850 

(3  days) 

"Scandal   for    Sale"    (U.)   3,700 


"Cohens  and  Kellys  in  Hollywood"  9,500 
(U.) 

"The  Miracle  Man"  (Para.)   7,500 

"The  Wiser  Sex"  (Para.)  and   500 

"Manhattan  Parade"  (W.B.) 
(3  days) 

"Ben    Hur"    (MGM)    and   950 

"The  Expert"  (W.  B.) 
(4  days) 

"Greeks  Had  A  Word  for  Them"  6,000 
(U.  A) 

'After    Tomorrow"    (Fox)   1,250 

(3  days) 

"Business  and  Pleasure"   (Fox)...  1,000 
(3  days) 

"Miracle    Man"     (Para.)   7,800 

(6  days) 

"Girl   Crazy"    (Radiol    5,000 

(6  days) 

"Carnival    Boat"    (Pathe)   1,500 

(3  days) 

"Racing    Youth"    (U.)...   1,500 

(3  days) 

"Cohens  and  Kelly?  in  Hollywood"  2,500 

(U.)   (3  days) 
"Michael  and  Mary"  (U.)    2,000 

(3  days) 

"Woman  from  Monte  Carlo"  (F.N.)  1,600 
and  "No  No  Nanette"  (F.N. -revival) 
(3  days) 

"Under  Eighteen"  (W.  B.)  and....  1,400 
"Cheaters   at   Play"  (Fox) 

(3  days) 


"Beast  of  the  City"  (MGM)   1,900 

(5  days) 

"But  the  Flesh  is  Weak"  (MGM)  16,500 
(6  days) 

"Grand    Hotel"    (MGM).....   14,000 

(4  days) 

"Cohens  and  Kellys  in  Hollywood"  17,500 

(U.)  (6  days) 

"Young    America"    (Fox)   22,000 

(6  days) 


"Sunshine  Susie"   (British)   12,500 

"Forbidden"    (Col.)    and   8,500 

"The  Big  Timer"  (Col.) 

"Hell  Divers"  (MGM)  and   4,100 

"Secret  Call"  (Para.) 

"Grand  Hotel"  (MGM)   24,134 

(7  days  and  2  extra  performances) 
"Golden  Mountains"  (Amkino)   5,100 

"But  the  Flesh  is  Weak"  (MGM)  51,376 

All  Newsreel    7,097 

"Symphony  of  Six  Million"  (Radio)  11,000 

"Love    Starved"    (Pathe)....   15,400 

(same    as    "Young  Bride") 

"This  is  the  Night"   (Para.)   59,300 

"One  Hour  With  You"  (Para.)..  15,600 
(4th  week) 

"One  Hour  With  You"   (Para.)..  14,200 
(4th  week) 

"Careless    Lady"   (Fox)   45,000 

"Man    Wanted"    (W.    B.)   16,913 

"The  Crowd  Roars"   (W.  B.)   23,268 

(5th  week-6  days)  and 
"The  Mouthpiece"  (W.  B.) 

(1   day-lst  week) 

"But  the  Flesh  is  Weak"  (MGM)  5,200 

"Misleading  Lady"   (Para.)   5,000 

"It's  Tough  to  be  Famous"  (F.N.)  1,200 
(4  days) 

"Amateur  Daddy"  (Fox)    5,500 

"Shopworn"    (Col.)   10,750 

"Tarzan,  the  Ape  Man"  (MGM)..  13,750 

"Freaks"    (MGM)    2,150 

(5  days) 

"Tarzan,  the  Ape  Man"  (MGM)...  750 
(3  days) 

"Dancers  in  the  Dark"  (Para.)  and  6,000 

"Disorderly   Conduct"  (Fox) 


"Strictly   Dishonorable"    (U.)   1,200 

and  "Lord  Richard  in  the  Pantry" 
(British)  (3  days) 
"Chance  of  A  Night  Time"  (British)  1,000 

(3  days) 

"Lady  With  A  Past"   (Pathe)...  9,800 
(6  days) 

"Murders  in  the  Rue  Morgue"  (U.)  4,500 
and   "Steady   Company"  (U.) 
(6  days) 

"The   Broken   Wing"    (Para.)   1,500 

(3  days) 

"Woman   of    Experience"    (Pathe)  1.300 
(3  days) 

"Dancers  in  the  Dark"  (Para.)   2,400 

(3  days) 

"Devil's  Lottery"  (Fox)    2,000 

(3  days) 

"Lovers    Courageous"    MGM)   1.500 

and  "Dixiana"  (Radio- revival) 
(3  days) 

"The  Expert"  (W.  B.)  and   1,400 

"Song  of  the  West"  (revival) 
(3  days) 

"Shanghai  Express"  (Para.)   5,200 

"Man  Wanted"  (W.  B.)   14,000 

(6  days) 

"It's  Tough  to  be  Famous"  (F.N.)  19,200 
(6  days) 

"Amateur  Daddy"   (Fox)   21,500 

(6  days'* 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1*31 
to  date) 


High  4-2-32  "One  Hour  With  You"....  19,500 

Low  12-26  "The  Yellow  Ticket"    10,500 

High  4-1  "City  Lights"   22,500 

Low  7-18  "Colonel'i  Lady"    7,200 

High   2-14   "London    Calling"  ) 

and  "Sisters"  J   5,200 

Low  6-27  "East  Lynne"  and  i 

"Can  Love  Decide?"  J   3,000 

High   1-2-32   "Hell   Divers"   24,216 

Low  11-14  "The  Champ"    18,759 

High  1-9-32  "Mata  Hari"    110,466 

Low  12-19  "Flying  High"    48,728 

High  1-3  Newsreels    9,727 

Low  4-30-32  Newsreels    6,734 

High  12-12  "Frankenstein"    53,800 

Low    4-30-32    "Cohens    and    Kellys  in 

Hollywood"   7.600 

High  2-7  "Finn   and   Hattie"   '.  85,900 

Low  12-26  "Heaven  on  Earth"    35,700 

High  2-27-32  "Shanghai  Express"   64,600 

Low   6-27   "Dracula"   and  I 

"Hell's    Angels"    1   4,500 

High  1-9-32  "Dr.  Jekyll  and  Mr.  Hyde"  67,100 

Low  12-19  "The  Struggle"   14,100 

High    1-2-32    "Delicious"    133,000 

Low  3-5-22  "Cheaters  at  Play"    30,000 

High  1-17  "Little  Caesar"    74,821 

Low  4-2-32  "The  Missing  Rembrandt"..  8,012 

High  9-19  "Five  Star  Final"    59,782 

Low  6-6  "Maltese  Falcon"    16,692 

High  2-7  "Illicit"    11,000 

Low  4-30-32  "World  and  the  Flesh"  ....  3,400 

High  2-21  "Cimarron"    15,500 

Low  12-5  "Consolation  Marriage"    4,400 

High  1-24  "Under  Suspicion"    7,200 

Low  6-20  "Big  Fight"  and  ) 

"Drums  of  Jeopardy" J   900 

Low  4-30-32  "Scandal  for  Sale"   3,700 

High  9-19  "Young  as  You  Feel"...   11,000 

High  2-14  "Cimarron"    25,550 

Low  4-30-32  "Cohens  and  Kellys 

in   Hollvwood"   9,500 

High  3-19-32   "Broken   Lullaby"    16,250 

Low  3-26-32  "Fireman,  Save  My  Child"  5,500 

High  3-14  "Trader  Horn"   10,000 

Low  9-26  "Tabu"  ) 

and  "Children  of  Dreams"  J   1,325 

High  4-11  "Men  Call  It  Love"    16,000 

Low  11-28  "The  Cisco  Kid"    4,500 


High  1-2-32  "Sidewalks  of  New  York"] 

and  "Viennese  Nights"  and  (•  3,700 
"Alexander  Hamilton"  J 

Low  6-27  "My  Past"  and  ) 

"Fifty  Million"  Frenchmen"  J   1,900 

High  5-16  "Devil  to  Pay"    6,300 

Low  1-3  "Sunny"    2,900 

High  5-9  "Trader  Horn"    7,000 

Low  3-26-32  "The  Expert"  and  £ 

"Working  Girls"      }....  2,200 

High  1-23-32  "Suicide  Fleet"  and) 

"Dance  Team"         J   6,206 

Low  12-26  "Cuban  Love  Song" ) 

and  "His  Women"  J  ....... .  3,900 


High  12-17  "The  Guardsman"    6.500 

Low  4-30-32  "Beast  of  the  City"   1,900 

High  1-2-32  "Makers  of  Men"   27,000 

Low  11-28  "Touchdown"    13,000 

High  2-7  "Man"  Wbo  Came  Back"   40,000 

Low  3-26-32  "Shop  Angel"    17,090 


44 


MOTION    PICTURE  HERALD 


May    7,  1932 


[THEATRE  RECEIPTS --CONT'D  J 


Theatres 


Current  Week 


Previous  Week 


Picture 


Gross 


Picture 


Gross 


Philadelphia  (Cont'd) 

Karlton    1,000  40c-50c 

Keith's    1,800  30c-S0c 

Mastbaura    4,800  35c-75c 

Stanley    3,700  35c-75c 

Stanton    1,700  25c-65c 

Portland,  Ore. 

Fox  Paramount.  3.068  25c-60c 

Hamrick's  Music  1,800  25c-35c 
Box 

Rialto   1,400  25c-35c 

RKO   Orpheum  1,700  25c-50c 

United  Artists..      945  25c-50c 

Providence 

Fays    1,600  15c-50c 

Loew's  State  ..  3,800  15c-S0c 

Majestic    2,400  15c-50c 

Paramount    2.300  15c-50c 

RKO  Albee  ....  2,300  15c-50c 

RKO  Victory  ..  1,600  10c-35c 

St.  Paul 

Paramount    2,300  25c-50c 

Riviera    1.300  25c-50c 

RKO  Orpheum  2,600  25c-50c 

Shubert    1,500  15c-40c 

Tower    1.000  15c-25c 

San  Francisco 

El  Capitan    3,100  25c-60c 

Filmart  Foreign  1,400  3Sc-50c 
Talkies 

Fox    4,600  35c-60c 

Golden  Gate  ...  2,800  25c-60c 

Orpheum    3,000  25c-50c 

Paramount    2,670  25c -60c 

United    Artists.  1,200  25c-60c 

Warfield    2,700  35c-60c 

Warners    1,385  35c-50c 

Seattle 

Blue  Mouse              950  25c 

Fifth  Avenue...  2,750  35c-75c 

Liberty    2,000  10c-25c 

Music  Box                950  25c-75c 

Paramount    3.150  25c-50c 

RKO  Orpheum..    2,650  25c-75c 

Toronto 

Imperial    3,444  15c- 75c 

Loew's    2,088  15c-75c 

Shea's    2,600  30c-75c 

Tivoli                     1,600  15c-60c 

Uptown    3,000  15c-60c 


"Tarzan,  the  Ape  Man"  MGM) . .  5,500 
(6  days) 

"Panama   Flo"   (Pathe)   7,000 

(6  days) 

"Play   Girl"   (W.   B.)   42,500 

(6  days) 

"The  Crowd  Roars"   (W.  B.)   14,000 

(6  days-2nd  week) 

"The    Wet    Parade"    (MGM)   9,500 

(6  days) 

"The  World  and  the  Flesh"   13.000 

(Para.) 

"The  Crowd  Roars"  (W.  B.)   4,300 

"The  Gay  Caballero"  (Fox)    3,000 

"Carnival   Boat"    (Pathe)   10,000 

"Tarzan,  the  Ape  Man"  (MGM)..  1,000 
(3   days-2nd  week) 

"Arrowsmiih"    (U.    A.)   2,000 

(4  days) 

"Lena  Rivers"  (Tiff.)   8,200 

"The  Wet  Parade"  (MGM)   15,000 

"The  Crowd  Roars"  (W.  B.)   10,000 

"World  and  the  Flesh"  (Para.)....  6,100 

"Scandal  for  Sale"  (U.)   10,000 

"Destry  Rides  Again"   (U.)   3,000 

"The  Wet  Parade"  (MGM)   8,000 

"Freaks"   (MGM)    5,500 

"It's  Tough  to  be  Famous"  (F.  N.)  12,000 

"The  Silver  Lining"  (U.  A.)   2,000 

"The  Wiser  Sex"  (Para.)   2,000 


"The  Passionate  Plumber"  (MGM)  13,600 

"The  Song  is  Over"  (German)....  2,750 

"But  the  Flesh  is  Weak"  (MGM)  34,000 

"Impatient  Maiden"   (U.)   12,000 

"Cohens  and  Kellys  in  Hollywood"  9,000 

(U.)— (25c-60c) 

"The  Miracle  Man"  (Para.)   18,000 

"Michael  and  Mary"  (U.)   6,000 

"The  Broken  Wing"  (Para.)   18,500 

"Beauty  and  the  Boss"  (W.  B.)..  5,000 
(5  days) 

"Destry  Rides  Again"  (U.)   4,300 

"Disorderly  Conduct"   (Fox)   12,000 

"The  Deceiver"   (Col.)   and   5,500 

"The  Hurry  Call"  (Radio) 

"The  Crowd  Roars"  (W.  B.)   7,500 

"But  the  Flesh  is  Weak"  (MGM)  8,000 
and  "The  Sky  Bride"  (Para.) 

"Carnival  Beat"  (Pathe)   12,500 

"The  Miracle  Man"  (Para.)    19,000 

(6  days) 

"Beast  of  the  City"  (MGM)   11,000 

(6  days) 

"Wayward"  (Para.)   12.000 

(6  days) 

"The  Lost  Squadron"  (Radio)   11,500 

(6  days) 

"She  Wanted  A  Millionaire"  (Fox)  13.000 
(6  days) 


"The  Broken  Wing"  (Para.)   1,500 

(3  days) 

"House   Divided"    (U.)   7,000 

(6  days) 

"Misleading  Lady"   (Para.)   43,000 

(6  days) 

"The  Crowd  Roars"  (W.  B.)   14,000 

(4  days-lst  week) 

"Tarzan,   the  Ape  Man"   (MGM)  4,500 

(2  days-3rd  week) 

"Hell's    House"    (Zeidman)   8,000 

(6  days) 

"Arrowsmith"  (U.  A.)   13,200 

"Beauty  and  the  Boss"  (W.  B.)..  4,600 

"Scandal   for  Sale"   (U.)    10,600 

"Tarzan,  the*Ape  Man"  (MGM)..  4,700 
(1st  week) 

"High  Speed"  (Col.)   8,000 

"Scarface"  (U.  A.)   18,200 

"Careless  Lady"  (Fox)  and   9,500 

"Devil's  Lottery"  (Fox) 

"Misleading  Lady"  (Para.)   7,000 

"Young  Bride"  (Pathe)   10,000 

"Syncopation"  (Radio)    2,000 

"The  Crowd  Roars"  (W.  B.)   8,000 

"Disorderly  Conduct"  (Fox)   5,000 

"Shopworn"  (Col.)    12,000 

"Scarface"  (U.  A.)   3,500 

"After   Tomorrow"    (Fox)   2,000 

"Mata  Hari"  (MGM)   13,300 

"Three  Boys  at  the  Filling  Station"  1,750 
(German) 

"Devil's  Lottery"  (Fox)   31,500 

"Murders  in  the  Rue  Morgue"  (U.)  12.000 

"Shopworn"  (Col.)    9,000 

"Tarzan,  the  Ape  Man"  (MGM)..  14,500 

(6  days — 2nd  week) 

"Silver  Lining"  (U.  A.)   5,200 

(6  days) 

"Play  Girl"  (W.  B.)   20,000 

"It's  Tough  to  be  Famous"  (F.N.)  8,500 


"The  Heart  of  New  York"  (W.  B.)  3,700 

"The  Miracle  Man"  (Para.)   13,500 

"Sporting  Chance"  (Peerless)  and  5,500 
"Men  of  the  Sky"  (F.  N.) 

"Alias  the  Doctor"  (F.  N.)   6,000 

"Amateur  Daddy"  (Fox)  and   8,500 

"Misleading  Lady"  (Para.) 

"Scandal  for  Sale"  (U.)   13,000 

"Alias   the   Doctor"    (F.   N.)   18,500 

(6  days) 

"Tarzan,  the  Ape  Man"  (MGM)..  13,500 
(6  days) 

"Three  Wise   Girls"   (Col.)   12,000 

(6  days) 

"Michael  and  Mary"  (U.)   7,000 

(6  days-2nd  week) 

"Prestige"    (Pathe)    and   12,500 

"Ladies  of  the  Jury"  (Radio) 

(6  days) 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 


High  5-2  "City  Lights"    8,000 

Low  3-21   "Resurrection"    3,000 

High  1-30-32  "Arrowsmith"    27,000 

Low    4-30-32    "Panama    Flo"    7,000 

High  1-2-32  "Her  Majesty,  Love"    65,000 

Low  10-24  "24  Hours"    28,000 

High  12-19  "Frankenstein"    31.000 

Low  7-25  "Rebound"    8.000 

High  3-21  "Last  Parade"   16,500 

Low  2-27-32  "Men  In  Her  Life"    7.000 

High   1-3  "Paid"    26,000 

Low  5-23  "Young  Sinners"    11,000 

High  3-21  "Trader  Horn"   12,000 

Low  8-1  "Great  Lover"  and      }  2  700 
"Misbehaving  Ladies"  (. 

High  2-14  "Cimarron"    20,000 

Low  5-23  "Iron1  Man"    8,500 

High  1-10  "Hell's  Angels"    12.500 

Low  3-5-32  "Shanghai  Express"   2,500 

High  2-7  "Inspiration"    25,500 

Low  3-26-32  "The  Passionate  Plumber"  8,500 

High  1-30-32  "Union  Depot"   11,200 

Low  12-26  "Her  Majesty,  Love"  and ) 

"Under  Eighteen"            J  . .  5,100 

High   3-14   "Unfaithful"    14.000 

Low  8-8  "Secret  Call"   4,500 

High  3-19-32  "Behird  the  Mask"    15,800 

Low  7-4  "Sweepstakes"    3,200 

High  2-14  "Last  Parade"    11,000 

Low  11-21  "Way  Back  Home"    1.500 

High  8-22  "Smiling  Lieutenant"    12,000 

Low  1-17  "Paid"    7,000 

High  9-5  "Huckleberry  Fintf"    9,000 

Low  1-17  "Just  Imagine"   1,500 

High  2-14  "Cimarron"    28,000 

Low    1-30-32   "Forbidden"    10,000 

High  10-3  "Penrod  and  Sam"    4,000 

Low  1-24  "Along  Came  Youth"    1,000 

High  8-15  "Daddy  Long  Legs"    16,750 

Low  12-19  "Susan  Lenox"    12,000 

High   1-3   "Lightning"    70,000 

Low  2-20-32  'The  Guardsman"    29,000 

High  7-11  "Lawless  Woman"    20,000 

Low  7-4  "Lover  Come  Back"    9,500 

High  12-12  "Frankenstein"    23,000 

Low  2-20-32  "Prestige"  .«   5,000 

High  1-9-32  "The  Champ"    35,600 

Low  7-18  "Women*  Love  Once"    10,000 

High  3-14  "Parlor,  Bedroom  and  Bath"  28.000 

Low  1-30-32  "X  Marks  the  Spot"   15,000 

High  3-26-32  "Fireman,  Save  My  Child"  19,000 

Low  11-28  "I  Like  Your  Nerve"    4,000 

High  4-18  "Trader  Horn"    17,000 

Low   1-2-32  'The   Boudoir  Diplomat"..  7,000 

High  1-10  "The  Lash"    11,500 

Low  3-12-32  "Morals  for  Women"  \ 

and  "Hotel  Continental"  \  ....  5,000 

High  2-28  'City  Lights"    14,000 

Low  2-6-32  "High   Pressure"    5,500 

High  1-10  "Paid"    18,000 

Low  4-9-32  "No  One  Man"  ) 

and  "Devil's  Lottery")   7,000 

High  10-31  "Spirit  of  Notre  Dame"....  18,000 

Low  3-21  "Kept  Husbands"    10,000 

High  3-5-32  "Shanghai  Express"   25,500 

Low  6-20  "Always  Goodbye"    13,000 

High  4-18  "City  Lights"    22,000 

Low  12-19  "Ben  Hur"   9,500 

High  11-14  "Skyline"    16,500 

Low  6-27  "Painted  Desert"   10,009 

High  2-28  "Cimarron"    19,500 

Low  11-14  "The  Mad  Genius"    7,500 

High  4-25  "Don't  Bet  On  Women"  ...  14,000 

Low  10-17  "Ten  Night  itr  a  Barroom"..  8,300 


May    7,    193  2 


MOTION    PICTURE  HERALD 


45 


I        SELECTIONS  I 

Made    by    RITA    C.  McCOLDRICK 


Family  Suitability 

BROKEN  WING  GOOD 

Paramount 

From  the  stage  play  by  Paul  Dickey  and 
Charles  Goddard.  A  musical  comedy,  enter- 
taining, with  attractive  settings  and  competent 
acting.  (Leo  Carrillo,  Lupe  Valez,  Melvyn 
Douglas.) 


DARING  DANGER  GOOD 
Columbia 

Tim  McCoy  in  a  Western  which  is  distin- 
guished by  fine  scenery  and  superb  riding. 


DESTRY  RIDES  AGAIN  VERY  GOOD 
Universal 

Once  again  Tom  Mix,  as  Destry,  rides  the 
plains  to  foil  the  villain  in  the  Western  manner. 
He  is  aided  by  his  trick  horse,  Tony,  who 
shares  honors.  (Tom  Mix,  Claudia  Dell,  Zasu 
Pitts.) 


VERY  GOOD 


GIRL  CRAZY 
RKO-Radio 

The  adventures  of  a  young  man  who  is  sent 
to  his  father's  Arizona  ranch  to  get  away  from 
the  "bright  lights."  Many  laughs  are  provided 
as  he  converts  this  place  into  a  "dude  ranch". 
(Eddie  Quillan,  Robert  Woolsey,  Bert  Wheeler, 
Arline  Judge,  Dorothy  Lee,  Kitty  Kelly,  Mitzi 
Greene.j 


IGLOO 

Scott  Arctic  Productions 

Filmed  in  an  Eskimo  village,  this  is  a  thrilling 
picture  of  the  life  of  these  people  of  the  North. 
The  dangers  they  face  and  their  struggle  for 
existence  are  shown  in  a  way  that  is  at  once 
entertaining  and  educational.  (Native  Eskimos.) 

THE  MAN  FROM~ NEW  MEXICO 
Monogram 

Another  Western  with  the  hero  thwarting 
the  _  efforts  of  the  unscrupulous  cattleman  and 
falling  in  love  with  the  rancher's  daughter. 
Wholesome,  with  entertaining  dialogue.  (Tom 
Tyler,  Caryl  Lincoln,  Jack  Richardson,  Robert 
Walker,  Lewis  Sargent,  Frank  Ball.) 


ATTORNEY  FOR  THE  DEFENSE 
Columbia  VERY  GOOD 

_  A  clever  lawyer  abandons  his  political  ambi- 
tions to  become  the  defender  of  the  people,  after 
a  man  whom  he  has  sent  to  the  electric  chair  is 
declared  innocent.  How  he  becomes  the  prin- 
cipal in  a  murder  trial,  and  delivers  his  own 
defense  testimony,  is  the  climax  of  this  gripping 
picture.  (Edmund  Lowe,  Constance  Cum- 
mings,  Evelyn  Brent.) 


THE  CRY  OF  THE  WORLD 
Int'nat'l  Film  Foundation  EXCELLENT 
This  is  the  first  production  of  a  new  organ- 
ization, and  will  unquestionably  meet  a  wide 
need  for  this  type  of  picture.  It  is  a  compila- 
tion of  actual  and  authentic  Movietone  film 
documents  with  natural  sound  and  picture  re- 
corded simultaneously.  The  sequence  arrange- 
ment, which  begins  with  a  prologue  showing 
scenes  from  "What  Price  Glory,"  presents  the 
factors  that  have  led  to  the  political  and  eco- 
nomic situation  throughout  the  world  today.  It 
is  an  interesting,  instructive  and  impressive 
screen  presentation.  The  subject  matter  is  ma- 
ture for  children. 


THE  FAMOUS  FERGUSON  CASE 
First  National  VERY  GOOD 

Different  from  the  average  run,  this  picture 
describes  the  activities  of  the  reporter  who 
makes  capital  of  scandal,  creating  sensational 
news  regardless  of  its  bitter  consequences.  This 
is  a  combination  of  newspaper  theme  and  mys- 
tery story.    (Joan  Blondell,  Grant  Mitchell.) 


GOW  VERY  GOOD 

Capt.  E.  A.  Salisbury 

Gow,  the  greatest  of  head  hunters,  is  the 
chief  of  the  Western  Pacific.  Scenes  of  breath- 
taking beauty,  and  views  of  strange  rituals, 
crude  villages  and  strange  modes  of  living  are 
presented.  One  spectacular  episode  is  the  res- 
cue of  the  Chief's  daughter,  stolen  by  a  rival 
tribe.  Entertaining,  educational,  authentic  and 
thrilling. 


GRAND  HOTEL  EXCELLENT 
Metro-Goldwyn-Mayer 

A  production  of  outstanding  dramatic  value 
based  on  the  stage  play  by  Vicki  Baum.  The 
character  creations  of  the  group  of  people  liv- 
ing in  the  hotel,  whose  lives,  unknown  to  each 
other,  cross  and  recross  in  the  building  of  the 
story,  are  so  vivid,  so  perfect,  that  one  seems 
to  be  living  with  them,  rather  than  observing  a 
picture.  Marked  by  masterly  direction,  it  is 
probably  the  greatest  dramatic  effort  of  the 
screen,  to  date.  (Greta  Garbo,  John  Barry- 
more,  Lionel  Barrymore,  Joan  Crawford,  Wal- 
lace Beery,  Lewis  Stone.) 


LOVE  BOUND  GOOD 
Peerless 

A  young  woman  blackmailer  has  no  pity  for 
her  victims,  but  learns  something  of  their  suf- 
fering finally,  when,  after  falling  in  love  with 
the  son  of  one  of  them,  she  is  caught  and  im- 
prisoned. (Jack  Mulhall,  Natalie  Moorhead, 
Clara  Kimball  Young,  Edmund  Breese.) 


MISLEADING  LADY  GOOD 
Paramount 

A  romantic  farce  that  has  an  escaped  lunatic 
,for  its  comedy  balance.  A  bored  society  girl  is 
promised  a  leading  theatrical  role  if  she  can  get 
front  page  publicity  by  marrying  a  famous  Af- 
rican explorer.  He  learns  of  the  plan  and  pro- 
ceeds to  wreak  vengeance  on  her.  The  ending 
is  a  happy  one.  It  is  amusing  in  spots  but  is 
generally  light  entertainment.  (Claudette  Col- 
bert, Edmund  Lowe,  Stuart  Erwin.) 


MISS  PINKERTON  VERY  GOOD 

First  National 

A  screen  adaptation  of  Mary  Roberts  Rine- 
hart's  recent  novel,  "Miss  Pinkerton  of  Scot- 
land Yard,"  that  offers  thrilling  entertainment 
because  of  its  well-developed  mystery  and  the 
suspense  sustained  throughout  the  story.  It  will 
be  enjoyed  by  all  mystery  story  readers  and  by 
many  who  are  not,  because  of  its  entertainment 
value  and  the  excellent  character  interpretations 
by  a  well  selected  cast.  (Joan  Blondell,  George 
Brent,  John  Wray.) 


GOOD 


MIDNIGHT  PATROL 
Monogram 

The  efforts  of  Johnny,  a  cub  reporter,  to 
make  good  on  an  assignment,  bring  him  fame 
and  a  fiancee  within  twenty-four  hours.  (Betty 
Bronson,  Mary  Nolan,  Regis  Toomey.) 


SKY  BRIDE  VERY  GOOD 

Paramount 

A  romance  of  modern  aviation  and  two  stunt 
fliers,  based  on  the  story  by  Russell  Holman. 
One  partner  is  killed  and  the  other,  oppressed 
with  his  own  share  in  the  accident,  resolves 
never  to  fly  again.  The  story  develops  in  an 
intensely  interesting  manner,  with  remarkable 
flying  scenes.  An  unusually  good  motion  pic- 
ture. (Richard  Arlen,  Jack  Oakie,  Virginia 
Bruce,  Tom  Douglas,  Robert  Coogan.) 


SYMPHONY  OF  SIX  MILLION 

RKO  EXCELLENT 
Based  on  a  story  by  Fannie  Hurst,  this  pic- 
ture tells  of  a  young  Jewish  surgeon  who,  in- 
terested only  in  the  suffering  among  the  poor, 
is  persuaded  by  his  family  to  change  his  prac- 
tice and  administer  to  the  ills  of  the  rich.  Un- 
happiness  follows  until  a  childhood  sweetheart 
is  the  means  of  taking  him  back  to  his  beloved 
work.  An  unusual  theme,  full  of  human  inter- 
est, with  a  splendid  cast  and  excellent  direction. 
(Ricardo  Cortez,  Anna  Appel,  Irene  Dunne, 
Gregory  Ratoff. ) 


GOOD 


TEXAS  PIONEERS 
Monogram 

A  scheming  scout,  with  loyalty  to  no  one  but 
himself,  causes  an  attack  on  a  fort.  The  red- 
skins and  the  settlers  take  part  in  the  fast 
action.    (Bill  Cody,  Andy  Shuford.) 

WHEN  A  FELLER  NEEDS  A  FRIEND 
Metro-Goldwyn-Mayer  EXCELLENT 

This  is  the  story  of  a  lame  boy  whose  par- 
ents, loving  him  with  heart-hungry  care,  are  in- 
clined to  pamper  and  spoil  him  rather  than  de- 
velop his  chances  for  normal  boyhood.  This 
boasts  the  attractive  combination  of  Jackie  Coo- 
per and  Chic  Sale  among  its  stars  and  is  a 
touching,  living  and  true  presentation  of  the 
intimate  companionship  that  often  exists  be- 
tween the  very  young  and  the  saddened  old. 
Jackie  Cooper  again,  of  course,  wrenches  one's 
heartstrings  with  his  pathos  and  extraordinarily 
sensitive  acting. 


GOOD 


ZAPPATORE 
Napoli  Film 

A  laborer  becomes  a  farmer  and  is  ambitious 
for  his  son  to  become  a  lawyer.  After  wasting 
his  time  in  Vienna,  his  parents  have  to  sell  their 
belongings  to  save  him  from  the  toils  of  a 
money  lender.  How  the  problems  of  all  are 
solved,  we  leave  to  the  picture  to  enlighten  you. 
(Silvio  Orsini,  Tina  Ribaldi.) 


VERY  GOOD 


THE  MOUTHPIECE 
Warner 

Adapted  from  a  play  by  Frank  J.  Collins,  this 
tragic  story,  based  on  incidents  in  the  life  of  an 
unscrupulous  criminal  lawyer,  moves  to  a  great 
dramatic  finish.  Involved  in  the  meshes  of  his 
criminal  practices,  he  finds  it  impossible  to  re- 
adjust his  life  and  meets  death  at  the  hands  of 
his  underworld  associates.  This  is  strong,  dra- 
matic, adult  entertainment  with  some  objection- 
able features,  but  with  an  outstanding  interpre- 
tation given  by  Mr.  William.  (Warren  Wil- 
liam, Sidney  Fox,  John  Wray,  Arline  Mc- 
Mahon. ) 


NIGHT  COURT  GOOD 
Metro-Goldwyn-Mayer 

The  machinations  of  a  corrupt  judge  to  vic- 
timize the  prisoners  in  the  night  court  of  a 
great  city  give  us  a  contrast  in  characteriza- 


46 


MOTION    PICTURE  HERALD 


May    7,  1932 


SELECTION  OF  PICTURE  SELECTIONS 


tions  that  show  Walter  Huston  and  Phillips 
Holmes  at  their  best. 


PROBATION  GOOD 
Chesterfield 

A  young  society  girl  goes  to  the  police  court 
with  her  uncle,  the  judge,  for  a  glimpse  of  the 
seamy  side  of  life.  She  hears  the  story  of  a 
young  Southerner  arrested  for  attacking  a 
wealthy  young  cad,  who  had  been  too  attentive 
to  his  sister.  The  judge  paroles  the  voung  man 
to  his  niece  as  chauffeur  and  the  outcome  is 
exciting  and  interesting.  Well  acted  and  di- 
rected. ( Sally  Blane.  John  Darrow,  Eddie 
Phillips,  Clara  Kimball  Young,  J.  Farrell  Mac- 
Donald.  ) 


THE  RICH  ARE  ALWAYS  WITH  US 

Warner  GOOD 

The  extravagant  ways  of  the  ultra-rich  as  a 
story  may  prove  more  irritating  than  entertain- 
ing as  a  subject  these  days.  The  interpretation 
given  this  sophisticated  drama  by  an  excellent 
cast,  however,  plus  clever  dialogue,  and  the 
reality  of  the  situations,  'will  probably  be  en- 
joyed by  adult  audiences.  (Ruth  Chatterton, 
George  Brent,  Adrienne  Dore,  Bette  Davis, 
John  Miljan.) 


RIDERS  OF  THE  DESERT  GOOD 
Sono  Art-World  Wide 

A  mail  coach  robbery,  a  wounded  driver  and 
the  work  of  the  Arizona  Rangers  form  the  plot 
of  this  regulation  western.  Excellent  riding  and 
photography  add  to  the  entertainment  value. 
(Bob  Steele,  Gertie  Messenger.) 

SCANDAL  FOR  SALE  VERY  GOOD 
Universal 

Taken  from  the  book,  "Hot  News,"  portray- 
ing the  life  of  a  professional  scandal  monger,  a 
black  sheep  among  newspaper  men,  who  prosti- 
tutes his  profession  in  a  mad  search  for  sensa- 
tional news.  (Pat  O'Brien,  Rose  Hobart, 
Charles  Bickford. ) 

SCAREHEADS  GOOD 
Capital 

A  young  reporter  assumes  the  blame  for  a 
murder  in  order  to  clear  his  brother,  who  is 
falsely  accused.  Everything  clears  in  a  highly 
satisfactory  way.  Too  melodramatic  to  be  at 
all  realistic,  the  picture,  however,  is  clean  in 
story  and  treatment.  ( Richard  Talmadge,  Jac- 
queline Wells,  King  Baggott,  James  Whit- 
lock.  ) 

SHOP  ANGEL  GOOD 
Tower  Pictuers 

A  department  store's  personnel  enact  in  an 
absorbing  manner  the  adventures  of  a  clever 
employee  and  the  family  of  her  employer. 
(Marion  Shilling,  Anthony  Bushell.) 

SILVER  LINING  GOOD 
United  Artists 

A  wealthy  girl  with  an  income  from  the  ren- 
tal of  a  squalid  tenament  house  comes  finally  to 
understand  the  suffering  of  the  poor  and  helps 
to  improve  their  lives.  (Maureen  O'Sullivan, 
Betty  Compson,  John  Warburton,  Montagu 
Love.) 


THE  STRANGE  CASE 

OF  CLARA  DEANE  GOOD 

Paramount 

A  story  of  mother  love  that  parallels,  to  some 
extent,  "Sarah  and  Son."  A  disillusioned  wife, 
married  to  a  worthless  criminal,  is  imprisoned 
under  a  false  charge.  On  her  release  years 
later,  she  finds  her  daughter  adopted  into  an- 


other world,  and,  with  the  courage  of  her  love 
and  for  the  girl's  happiness,  renounces  her.  It 
is  a  well-told,  believable  story,  full  of  emotional 
appeal  and  strong  dramatic  values.  (Wynne 
Gibson,  Pat  O'Brien,  Frances  Dee,  Dudley 
Digges.) 


STREET  OF  WOMEN  GOOD 
Warner 

A  wealthy  idler  is  changed  into  an  ambitious 
business  man  through  his  genuine  love  for  a 
woman  who  is  not  his  wife.  The  latter,  selfish 
and  luxury-loving,  refuses  him  a  divorce.  It  is 
a  much-abused  theme  with  no  original  sugges- 
tion in  its  development,  but  it  is  well  photo- 
graphed, directed  and  interpreted  by  an  able 
cast.  (Kay  Francis,  Alan  Dinehart,  Gloria 
Stuart,  Roland  Young.) 


A  SUCCESSFUL  CALAMITY 

Warner  EXCELLENT 

Mr.  Arliss  brings  us  another  delightful  story 
that  becomes  distinguished  screen  entertainment 
because  of  the  artistry  of  the  acting  and  the 
care  given  to  details  and  setting.  As  a  man  of 
wealth,  he  announces  his  financial  failure  lo  test 
the  moral  fibre  of  his  wife  and  grown  children. 
It  is  filled  with  amusing  situations  but  is  sin- 
cere and  believable  in  its  story  basis  and  inter- 
pretation. (George  Arl'ss.  Mary  Astor,  Evelyn 
Knapp,  William  Janney,  Hardie  Albright.) 


THE  TRIAL  OF  VIVIENNE  WARE 

Fox  VERY  GOOD 

A  murder  mystery  story  with  all  the  atten- 
dant suspense  and  thrills,  and  with  the  interest 
well  sustained  until  the  final  scene.  Bits  of 
comedy,  clever  dialogue,  romance,  tragedy  and 
plenty  of  action  make  this  thrilling  entertain- 
ment. ( Joan  Bennett,  Donald  Cook,  Skeets 
Gallagher,  Zasu  Pitts.) 


VANITY  FAIR  VERY  GOOD 

Allied  Pictures 

A  clever  and  artistic  adaptation  of  Thack- 
eray's classic,  "Vanity  Fair,"  done  in  modern 
dress.  It  is  the  story  of  a  beautiful,  but  ruth- 
less and  ambitious  girl,  utterly  devoid  of  moral 
principle,  who  uses  her  fascination  for  men  to 
procure  the  luxuries  of  life,  and  finds  in  the  end 
that  "the  wages  of  sin  is  death."  Adult  audi- 
ences will  enjoy  the  beautiful  English  settings, 
the  thoughtful  direction  and  the  excellent  work 
of  the  cast.  (Myrna  Loy,  Conway  Tearle, 
Barbara  Kent,  Anthony  Bushell,  Walter  Byron, 
Lionel  Belmore.) 

WITHOUT  HONORS  GOOD 
Artclass 

A  fast-moving  Western  of  a  reputed  bad  man 
who  becomes  a  Texas  Ranger  to  clear  the 
false  accusation  made  against  his  dead  brother. 
A  better-than-usual  plot  is  clearly  worked  out 
and  offers  good  entertainment  for  those  who 
enjoy  the  Western  stories.  (Harry  Carey,  Mae 
Busch.) 


FOREIGN  FEATURES 

BONDAGE  VERY  GOOD 

Ufa 

Adapted  from  the  book,  "The  Danischeffs," 
by  Pierre  Newsky,  this  is  an  interesting  por- 
trayal of  Russia  in  1850  when  the  wealthy 
owned  both  the  land  and  the  serfs  who  worked 
it.  The  story  is  built  around  the  love  of  an 
aristocrat  for  a  girl  of  the  peasant  class,  and 
includes  a  revolt  of  the  workers  on  a  great 
estate  against  oppression.  It  is  developed  in  an 
interesting  manner  and  has  a  happy  ending. 
(Heinrich  George,  Mona  Maris,  Harry  Halm.) 


CHIN  CHIN  CHINAMAN 
British  International  VERY  GOOD 

A  poor  title  for  a  fairly  original  mystery 
melodrama,  with  cleverly  maintained  suspense 
and  a  super-detective,  employed  to  guard  the 
jewels  of  a  Chinese  official.  It  is  well  por- 
trayed and  offers  enjoyable  entertainment. 
(Leon  Lion,  Elizabeth  Allan,  George  Curzon.) 


DZIESIECIN  z  PAWIAKA 

(Ten  Condemned)  VERY  GOOD 

Blok-Muza  Production 

This  first  Polish  language  talking  film  shown 
in  this  country  is  a  thrilling  story,  based  on 
historic  facts,  of  ten  Polish  revolutionists  sent 
to  the  Pawiaka  prison  in  Warsaw,  in  1906,  for 
the  assassination  of  the  Russian  governor-gen- 
eral. Some  of  the  prominent  political  leaders 
of  Poland  today  figured  in  the  fight  for  free- 
dom portrayed  in  the  picture.  A  good  cast 
offers  excellent  character  portrayals.  English 
captions  for  those  unfamiliar  with  the  language 
help  to  interpret  the  story.  (Josef  Wegrzyn, 
Karolina  Lubienska,  Adam  Brodzisz.) 

GOLDEN  MOUNTAINS  GOOD 
Amkino 

A  grim  and  stirring  study  of  the  suffering, 
confusion  of  mind  and  final  revolt  of  the  Rus- 
sian peasant.  It  is  powerful  in  its  realism  and 
in  its  photography.  There  are  some  dull  and 
slow-moving  parts  but  the  acting,  in  general,  is 
admirable  and  the  drama  itself  intense  and  im- 
pressive. (Boris  Poslavsky,  M.  Minchurin, 
J.  V.  Korin.) 

IL  EST  CHARM  ANT  EXCELLENT 

(The  Charm  School) 

Paramount 

A  clever  French  musical  comedy  with  the 
theme  of  a  young  law  student  who  runs  his  law 
office  in  a  small  French  town,  in  the  way  one 
would  expect  in  a  musical  comedy.  It  is  gen- 
erally charming  with  clever  comedy  and  good 
music.  Two  principals  explain  the  plot  in  Eng- 
lish as  the  story  opens.  (Henri  Garat,  Meg 
Lemonnier,  Baron  Fils.) 


LIEUTENANT,  WARST  DU  HUSAR? 

(Lieutenant,  Were  You  a  Hussar?) 

Aafa  GOOD 

A  conventional  musical  comedy  plot  of  an 
exiled  princess  and  a  Revolutionary  leader. 
Passably' good  entertainment.  (Mady  Chris- 
tians, Gustav  Diesel,  Georg  Alexander,  Lotte 
Spira.) 


THE  MIRACLE  OF  ST.  ANTHONY 

F.  Vitullo  Productions  VERY  GOOD 

An  Italian  silent  film  with  well  handled  drama 
and  a  fine  musical  theme.  Temptation,  redemp- 
tion, and  a  faith  that  restores  sight  to  a  blind 
man  are  the  story  themes,  treated  in  an  appeal- 
ing way.  The  titles  are  doubled  in  English. 
(Maurizio  d'Ancora,  Ellen  Meis,  Evalina 
Paoli.) 


RESERVE  HAT  RUH        VERY  GOOD 

(Reserves  on  Furlough) 

Tobis 

A  German  language  screen  comedy  of  life  in 
the  German  army  before  the  war.  Farcical 
adventures  of  two  of  the  recruits  are  most  en- 
joyable. A  good  cast  gives  an  excellent  per- 
formance. (Claere  Rommer,  Lucie  Englisch, 
Santa  Soeneland,  Paul  Hoerberger.) 


RONNY  GOOD 
Ufa 

An  original  screen  operetta  that  lifts  a  con- 
ventional and  unimportant  story  into  a  gay  and 


May    7  ,     !  93  2 


MOTION    PICTURE  HERALD 


47 


RITA  C  McGOLDRICK'S  SELECTIONS 


amusing  musical  film.  Ronny  is  a  costume  de- 
signer who,  through  mischance,  becomes  prima 
donna  in  an  operetta  written  by  the  Prince  of 
Perusa.  An  English  screen  translation  of  the 
important  dialogue  and  songs  is  given.  (Kaethe 
von  Nagy,  Willy  Fritsch,  Otto  Wallburg.) 


DER  TEUFELSBRUDER  VERY  GOOD 
Foreign  Service  Company 

A  German  version  of  the  opera,  "Fra  Dia- 
volo."  An  Italian  version  was  released  some 
months  ago  and  two  of  the  singers  in  that  ver- 
sion appear  in  this.  The  story  of  the  robber 
chieftain  who  outwits  those  who  try  to  capture 
him  is  developed  with  fine  action  by  a  capable 
cast.  The  music  is  well  rendered  and  there  are 
settings  of  rare  scenic  beauty.  (Tino  Pattiera, 
Kurt  Lilian,  Brigitte  Harney,  Heinrich  Heil- 
inger.) 


Short  Subjects 

ABYSSINIA  EXCELLENT 
Columbia 

A  Travelaugh  with  John  P.  Medbury  giving 
running  comments  on  a  journey  up  the  Nile,  a 
trek  across  a  desert  with  dances  and  war  ma- 
neuvers by  the  native  Abyssinians. 


AWAKENING  VERY  GOOD 

Standard 

A  one-reel  dramatization  of  the  awakening  of 
spring.  Young  animals  in  the  fields,  birds  try- 
ing their  wings.  Included  is  some  lovely  im- 
aginative photography  and  a  great  deal  of  nat- 
ural history  interest. 


BELIEVE  IT  OR  NOT  GOOD 
Warner 

Mr.  Ripley  shows  us  some  astounding  facts 
in  this  short.  There  are  two  men  in  Missouri 
who  have  reached  the  age  of  119  years;  there 
is  truffle  hunting  with  pigs ;  the  largest  book 
in  the  world,  weighing  a  ton,  and  a  police  dog 
who  walks  a  tightrope. 


THE  CAT'S  CANARY  EXCELLENT 
RKO-Pathe 

An  Aesop  Fable  full  of  clean  comedy,  joy 
and  laughter.  A  cat  swallows  a  bird  and  be- 
comes musical. 


THE  CHIMP  VERY  GOOD 

Metro-Goldwyn-Mayer 

Laurel  and  Hardy  in  a  clever  comedy.  In- 
stead of  wages  for  their  work,  in  a  circus,  they 
are  given  a  chimpanzee  and  a  flea  circus.  Their 
attempt  to  sleep  with  their  new  friends  provides 
hilarious  entertainment. 


THE  COLE  CASE  VERY  GOOD 

Warner  (Adults) 

An  S.  S.  Van  Dine  mystery  short  subject 
that  is  exceptionally  well  developed.  The  fa- 
mous Dr.  Crabtree  (Donald  Meek)  unmasks 
the  real  criminal  in  an  unexpected  climax. 


HIGH  SCHOOL  HOOFER 

Warner  VERY  GOOD 

A  clean  cut  short,  starring  Hal  LeRoy,  the 
marvelous  tap  dancer.  The  plot  is  of  lesser 
importance  than  the  excellent  dancing. 

IDYLL  OF  SEVILLE  VERY  GOOD 

Educational 

In  this  adaptation  of  the  opera,  "Carmen," 
the  beautiful  rendition  of  "Toreador"  and  "Card 
Song"  will  delight  any  audience. 


A  COMPLIMENT 
FROM  FORD 

When  Conrad  Nagel  returned  re- 
cently to  the  Coast  from  a  tour  of  the 
country,  he  brought  a  message  from 
Detroit  and  Henry  Ford,  who  told  him 
that  no  industry  has  made  a  better 
record  in  re-establishing  confidence 
than  that  of  the  motion  picture. 
According  to  Nagel,  the  automobile 
builder  complimented  theatre  owners 
and  distributors  for  their  courage  in 
keeping  houses  open  and  thousands  at 
work  while  other  businessmen,  possess- 
ing of  less  nerve  and  fight,  closed  their 
doors  and  swelled  the  ranks  of  the 
unemployed.  Nagel  was  heartily  wel- 
comed on  his  return. 


IN  THE  BAG  GOOD 
RKO-Radio 

The  adventures  of  Tom  and  Jerry  and  a 
clever  bandit. 


MAGIC  ART  VERY  GOOD 

RKO-Pathe 

An  Aesop  Fable  with  unusually  good  musical 
synchronization. 

OFFICER,  SAVE  MY  CHILD  GOOD 
Universal 

Slim  Summerville  attempts  to  control  a  criti- 
cal situation  in  the  police  force  with  amusing 
and  disastrous  results. 


OH!  HOW  I  HATE  TO  GET  UP 

IN  THE  MORNING  GOOD 

Paramount 

A  Max  Fleischer  Screen  Song  in  which  Reis 
and  Dunn,  the  radio  singers,  helped  by  a  car- 
toon and  a  bouncing  ball,  interpret  the  well 
known  song. 


PARAMOUNT  PICTORIAL  EXCELLENT 

This  Pictorial  Series  is  one  of  the  best 
offered  on  the  screen  today.  In  "Beauty  on  the 
Wing"  are  various  types  of  birds  with  beauti- 
fully colored  plumage  and,  in  "Music  from  the 
Mines,"  two  choice  choir  numbers  sung  by 
Welsh  coal  miners. 


PATHE  REVIEW  Nos  9  and  10 
RKO-Pathe  VERY  GOOD 

Oddities  from  all  over  the  world  gathered  by 
the  Pathe  camera. 


THE  PROWLERS  VERY  GOOD 

Educational  (Adults) 

Another  look  at  Africa — its  wild  beasts  and 
its  people  at  work  and  at  play. 

SCREEN  SNAPSHOTS  No.  8  GOOD 
Columbia 

Hobart  Bosworth  shows  bits  from  the  work 
of  the  work  of  the  early  stars  who  are  no 
longer  living. 

SCREEN  SOUVENIRS  No.  10  GOOD 
Paramount 

A  look  at  old  time  screen  favorites,  a  1904 
Easter  parade  and  an  amusing  melodrama  of 
the  Biograph  days,  called  "Nellie,  the  Pretty 
Typist." 


SECRETARY  PREFERRED  GOOD 
RKO-Radio 

Based  on  a  Liberty  short  story,  this  tells  of 
a  gold-digging  secretary  who  obtains  an  emerald 
necklace  that  thieves  had  planned  to  steal.  In- 
teresting and  entertaining  for  adults. 


SHINE  ON,  HARVEST  MOON  GOOD 
Paramount 

Alice  Joy  singing  her  radio  songs  in  a  garden 
setting. 


SOLDIER  OLD  MAN  GOOD 
Columbia 

A  Krazy  Kat  cartoon  in  which  the  old  sol- 
diers relive  Civil  War  days  with  Krazy  as  the 
enemy. 


STOCKHOLM  VERY  GOOD 

Pathe  Audio  Review  No.  10 

An  unusually  interesting  and  pleasing  trav- 
elogue of  Stockholm,  done  in  color.  Accom- 
panying music  and  lecture  appropriate. 


STRANGE  AS  IT  SEEMS  GOOD 
Universal 

Another  group  in  this  series  by  John  Hix 
that  presents  the  strange  and  unusual — the 
eccentric  New  York  bootblack,  Silk  Hat  Tony, 
is  shown  in  color. 


SUMMER  DAZE  GOOD 
Paramount 

Karl  Dane,  who  has  been  ill,  is  invited  by  his 
friend  to  take  a  camping  trip.  Humorous  situa- 
tions leading  to  complications  hold  one's  in- 
terest. 


THE  TENTH  OLYMPIAD  EXCELLENT 
Olympiad  Productions 

This  is  a  commendable  attempt  to  stir  a 
widespread  interest  in  the  Olympic  games,  to 
be  held  in  Los  Angeles  this  summer.  Views  of 
the  city  are  shown  and  the  places  where  the 
competition  will  be  held. 


A  TRIP  THROUGH  THE  EXCELLENT 
OLD  FAMILY  ALBUM  (Adults) 
Supercolor  Pictures 

Reminiscences  that  older  people  may  enjoy. 
The  oldtime  subjects  are  shown  in  color. 


A  TRIP  UP  THE  ANDES  EXCELLENT 

An  airplane  view  of  the  Andes  that  offers 
interesting  entertainment.  The  ancient  Incas 
are  seen,  celebrating  a  religious  festival. 


TWENTY  HORSES  VERY  GOOD 

Paramount 

Ford  Sterling,  as  a  cross-word  puzzle  addict, 
has  to  call  on  half  the  city  and  the  police  force 
to  help  solve  a  puzzle.    Clever  and  amusing. 


VENDETTA  VERY  GOOD 

Educational 

Another  of  those  worthwhile  "Operalogues." 
this  time  in  full  stride  in  "Cavalleria  Rusti- 
cana." 


WINS  OUT  GOOD 
Universal 

The  nursery  rhyme,  "Sing  a  Song  of  Six- 
pence," made  into  a  clever  and  amusing  Oswald 
cartoon. 


48 


MOTION    PICTURE  HERALD 


May    7,  1932 


Consolidated  Votes 
Capital  Reduction 


GERARD  FLAYS  TAXATION; 
LEVEE  ASKS  "NEW  DEAL" 


Former  Ambassador  Attacks 
Anti-trust  Laws;  Academy 
President  Tells  Picture  Club 
of  False  Economy  Dangers 

//  the  late  President  Woodrow  Wilson  had  not 
appointed  James  W.  Gerard  our  ambassador  to  Ger- 
many, Gerard  would  not  have  spent  four  years  in 
Berlin.  And  if  he  had  not  spent  four  years  in 
Berlin,  Gerard  would  not  have  written  "My  Tour 
Years  in  Germany."  And  if  he  had  not  written 
"My  Four  Years  in  Germany,"  Warner  Brothers 
would  not  have  been  able  to  produce  that  picture. 
And  if  Warner  Brothers  had  not  made  a  lot  of 
money,  they  would  not  have  been  able  to  finance 
their  excursion  into  talkers.  And  if  Warners  had 
not  made  an  excursion  into  talkers,  the  sound  field 
might  not  have  been  developed.  And  if  the  sound 
field  had  not  been  developed  the  motion  picture  in- 
dustry would  not  be  as  large  as  it  is  today.  And  if 
the  motion  picture  industry  was  not  as  large  as  it  is 
today,  there  would  not  be  a  New  York  Motion 
Picture  Club.  And  if  there  was  no  New  York  Mo- 
tion Picture  Club,  the  Honorable  James  W.  Gerard 
would  not  have  been  a  guest  of  honor  at  the  club 
on  Tuesday  in  the  first  place. 


Thus  was  James  W.  Gerard  introduced 
by  Louis  Nizer,  of  the  New  York  Film 
Board  of  Trade,  to  a  representative  gather- 
ing of  film  notables  at  the  third  weekly 
"open  forum"  and  luncheon  of  the  Motion 
Picture  Club  on  Tuesday.  Gerard  imme- 
diately launched  into  a  brief  but  fiery  at- 
tack on  taxes  "which  are  burdening  the 
nation"  generally,  asking  that  the  motion 
picture  industry  call  this  fact  to  the  atten- 
tion of  people  of  the  country  so  that  con- 
certed effort  might  be  made  pointing  toward 
relief. 

Gerard  said  that  25  per  cent  of  the  na- 
tion's income  goes  to  federal,  state  and  mu- 
nicipal taxes.  "No  nation  can  prosper  with 
its  back  broken  by  taxation,"  he  added,  as 
he  reiterated  a  plea  that  films  be  used  to 
"bring  home  to  the  public  this  fearsome 
burden." 

Would  Drop  Anti-Trust  Laws 

The  ex-ambassador  to  Germany  under 
the  Woodrow  Wilson  regime  said  he  advo- 
cates the  elimination  of  the  Sherman  anti- 
trust laws  as  a  means  of  alleviating  the  pres- 
ent economic  stress  on  general  business. 

Gerard  concluded  his  remarks  with  the 
suggestion  that  an  international  basic  lan- 
guage be  used  in  the  production  of  motion 
pictures  in  order  that  American  companies 
might  regain  the  ground  which  they  have 
lost  in  European  markets  since  the  adop- 
tion of  sound. 

Nizer,  as  chairman  of  the  meeting  with 
Jack  Alicoate,  vice-president  of  the  club, 
then  introduced  M.  C.  Levee  as  the  next 
speaker.  Nizer  presented  Levee  to  the  gath- 
ering as  the  non-yes  man  of  Hollywood — 
"the  man  with  an  idea." 

"Too  Much  for  Failures" — Levee 

Levee  is  in  New  York  from  the  Coast  to 
discuss  with  industry  leaders  the  details  of 
his  new  Screen  Guild  plan  of  cooperative 
production  whereby  "key"  artists  would 
participate  in  the  economics  of  picture- 
making.    He  admitted  that  he   might  be 


looked  upon  in  some  quarters  as  "radical," 
but  his  answer  was  a  generalized  defense 
of  his  plan  as  against  what  he  termed  "the 
present  idea  of  rewriting  the  picture  busi- 
ness after  a  six-weeks'  survey  spent  talking 
to  yes-men." 

Levee,  who  is  president  of  the  Academy 
of  Motion  Picture  Arts  and  Sciences,  said 
he  left  Hollywood  with  the  moral  support 
of  many  production  leaders,  some  of  whom 
at  first  belittled  his  plan,  but  later  admitted 
it  to  be  a  solution  to  many  of  the  indus- 
try's current  ills — socalled. 

"This  industry  pays  too  much  money  for 
its  failures  and  not  enough  money  for  its 
successes,"  Levee  said.  He  decried  the  cur- 
rent methods  of  operating,  adding  that  "mass 
production  cannot  possibly  survive." 

Discusses  Economic  Factors 

Levee  then  proceeded  with  a  general  dis- 
course on  the  industry's  economic  factors. 
"The  Coast  cannot  adjust  itself  fast  enough 
to  meet  the  situation  because  of  contractual 
obligations,"  he  said,  referring  to  high-sal- 
aried artists  and  other  production  phases. 
"Cutting  salaries  of  stenographers  will  not 
alter  things,  considering  such  cases  as  that 
of  one  important  company,  with  a  50-picture 
program,  which  wrote  off  $1,000,000  worth 
of  dead  scenarios  last  year !" 

At  this  point,  and  without  further  expla- 
nation. Levee  told  the  assemblage  that  "the 
industry  has  a  place  for  a  man  who  will 
not  be  a  party  to  chicanery  or  to  secret 
negotiations  as"  regards  the  acquisition  of 
important  talent  from  another." 

Levee  explained  the  workings  of  his  new 
Screen  Guild  plan.  "Each  picture,"  he  said, 
"would  be  produced_as  a  trust,  exactly  like 
a  real  estate  trust  which  controls  certain 
property.  The  Guild  would  finance  produc- 
tion without  any  charge  for  interest  or 
bonus  for  financing."  Key  artists  "would 
get  20  per  cent  of  the  agreed  salary  in  cash 
and  80  per  cent  in  script.  The  first  $120,- 
000  would  be  used  to  pay  back  the  Guild 
and  the  next  $80,000  or  so  would  buy  up 
the  script  originally  given  the  more  im- 
portant artists — players,  director,  writers, 
etc.  All  over  $200,000  would  be  split  on  a 
proportionate  basis  between  the  Guild  and 
the  key  artists,  depending  on  what  percent- 
age of  script  was  at  first  given  the  artists." 

"Let  these  high-salaried  artists  take  a 
chance  and  find  out  whether  they  are  really 
worth  $187,000,"  concluded  Levee. 


Big  4  Increases  Coverage 

Nine  Per  Cent  in  1932 

Big  4  has  sold  1,135  new  accounts  in 
1932,  bringing  the  total  number  using  Big 
4  product  to  8,247 — or  65^2%  of  a  total  of 
12,605  sound  houses  throughout  the  country, 
according  to  a  statement  issued  this  week. 


14  Counties  Favor  "Blues" 

Fourteen  out  of  71  counties  in  Wisconsin 
favored  the  continuation  of  Sunday  "blue 
laws"  in  the  state,  at  the  recent  referendum. 
The  state  as  a  whole  voted  for  repeal  by 
the  1933  legislature. 


At  a  meeting  of  stockholders  of  Consoli- 
dated Film  Industries,  late  last  week,  it  was 
announced  that  earnings  for  the  first  quar- 
ter of  1932  were  approximately  $300,000, 
and  would  be  about  the  same  for  the  cur- 
rent quarter.  It  was  said  President  Herbert 
J.  Yates  anticipates  an  increase  in  earnings 
during  the  second  half  year  due  both  to 
new  contracts  now  being  negotiated  and 
operating  economy  as  the  result  of  the  per- 
fection of  new  machinery. 

Stockholders  at  the  meeting  voted  to  re- 
duce the  amount  of  capital  of  the  company 
from  $9,000,000  to  $6,524,973,  to  the  end 
that  the  capital  shall  consist  of  $15  with 
respect  to  each  share  of  issued  and  outstand- 
ing preferred  stock.  The  monetary  differ- 
ence, namely  $2,475,027,  is  to  be  transferred 
to  capital  surplus. 

After  official  sanction  is  given,  the  re- 
vised charter  of  Consolidated  will  now  pro- 
vide :  that  the  total  number  of  shares  that 
may  be  issued  by  the  corporation  is  1,000,- 
000  shares,  of  which  400,000  are  to  be  par- 
ticipating preferred,  each  without  par  value, 
and  600,000  shares  are  to  be  common  stock 
each  with  a  par  value  of  $1.  Each  share  of 
common  of  no  par  now  outstanding  shall  be 
convertible  into  the  new  common  having 
a  par  of  $1. 


Sono  Art  Buys  British  Film 

As  its  first  announcement  regarding  next 
season's  product,  Sono  Art-World  Wide 
states  it  has  acquired  American  rights  to 
"Bachelor's  Folly,"  co-starring  Herbert 
Marshall  and  Edna  Best,  and  featuring 
Gordon  Harker,  comedian.  The  picture  was 
produced  by  Gainsborough,  in  cooperation 
with  British  Lion  Corporation,  both  of 
London. 


New  Series  for  Universal 

Universal  will  release  a  series  of  26 
shorts,  "Down  Memory  Lane,"  to  be  pro- 
duced by  William  Rowland  and  Monte 
Brice,  and  featuring  various  celebrities  of 
the  moment.  Louis  Sobol  and  Nick  Ken- 
nedy, columnists,  will  present  the  featured 
persons  in  each  of  the  series. 


Kahane,  Selznick  Confer 

B.  B.  Kahane,  president  of  RKO,  left 
last  week  for  Hollywood  to  confer  with  Da- 
vid O.  Selznick,  in  charge  of  production, 
on  the  1932-33  schedule.  Kahane  will  at- 
tend the  sales  convention  at  the  Drake 
hotel,  Chicago,  May  16-18. 


Bachman  Goes  to  Coast 

J.  G.  Bachman,  who  will  produce  four 
for  RKO  next  season,  leaves  New  York  by 
plane  for  Hollywood  this  week,  accompa- 
nied by  Jack  Shapiro,  partner,  a  theatre 
builder  who  will  engage  in  production  for 
the  first  time. 


To  Hear  Bowes  in  Germany 

The  program  of  the  Capitol  theatre  in 
New  York,  conducted  by  Major  Bowes, 
will  be  rebroadcast  in  Germany  on  Sun- 
day, May  8,  by  the  German  Broadcasting 
Company. 


May    7,  1932 


MOTION    PICTURE  HERALD 


49 


MANAGERS'  E 
ROUND  TABLE  CLUB 

Charles  E ."Chick."  Lewis 

Qhaltman.  and  £c£it&t. 
'iemational O^ffoctlalion  of  zJhotfmen.  C^feetinc^-  if 

MOTION  PICTURE  HERALJ) 

<Oe*y  QUeek^fotch{ufual benefit  and  Jkoabeffs 

^Conducted  By  An  Exhibitor  For  Exhibitor? 


HONEY  OR  VINEGAR! 


THE  old  expression  about  catching  more  flies  with  honey 
than  with  vinegar  can  be  applied  in  many  cases  to  our 
own  cute  little  industry.    Not  any  particular  branch, 
but  just  in  general. 

Let  us  cite  for  example,  that  great  working  combination 
known  as  the  Harmony  Quartette  (the  title  is  ours),  con- 
sisting of  Harry  Kalmine,  zone  manager;  Harry  Goldberg, 
advertising  and  publicity  director;  Lou  Brager,  exploitation 
director,  and  Al  Zimbalist,  editor  of  "Howdy,"  their  in- 
timate little  division  house  organ. 

These  four  men  are  concerned  with  just  one  thing;  keep- 
ing the  Warner  Theatres  in  New  Jersey  out  of  the  red 
and  operating  efficiently.  To  accomplish  this  task  they 
have  perfected  one  of  the  finest  working  organizations  in 
any  circuit  and  the  proof  of  fair  play  and  human  treat- 
ment of  every  man  in  the  division  is  reflected  in  the 
aggressive  showmanship  being  invoked  to  keep  that  divi- 
sion profitable. 

Some  division  and  zone  managers  have  just  the  opposite 
slant  on  handling  managers.  They  believe  in  driving,  rid- 
ing, insulting,  intimidating  and  worrying  their  house  men 
under  the  erroneous  impression  that  it  is  the  only  way  to 
get  results.  Perhaps  the  constant  changing  of  managers 
and  division  managers  in  these  zones  is  ample  proof  that 
such  methods  are  not  only  wrong,  but  impossible  for  real 
results. 

In  addition  to  their  other  "family"  activities,  they  have 
formed  themselves  into  a  Club  which  carries  many  im- 
portant benefits  for  the  members  besides  promoting  good 
fellowship  and  friendly  relations  among  them  all.  Special 
discounts  from  merchants,  frequent  get-together  blow-outs 
and  other  forms  of  entertainment  are  constantly  being  en- 
gineered until  now  they  look  upon  their  club  as  their  best 
recreation. 

The  Harmony  angle  is  further  emphasized  via  the  divi- 
sion house  organ,  "Howdy,"  which  is  edited  by  Al  Zimbalist. 
Here  again  we  find  that  the  keynote  is  "let's  work  to- 
gether," rather  than  "must" — "must" — "must"  from  cover 
to  cover.  Which  should  be  quite  an  inspiration  and  educa- 
tion to  those  who  handle  other  circuit  house  organs. 

Keep  your  eye  on  the  Kalmine  Zone  of  Warner  Theatres; 
we  have  an  idea  that  they  are  going  to  be  pace-setters  for 
the  rest  of  the  circuit. 


LOTS  of  old  friends  are  arriving  in  New  York  due  to  im- 
portant circuit  changes  constantly  (and  regularly)  tak- 
ing place.  The  Round  Table  welcomes  Eddie  Eckles  to  the 
big  town  where  he  assumes  charge  of  RKO's  house  organ 
.  .  .  and  we  won't  be  surprised  if  Eddie  names  it  "Now." 

As  we  type  this  item  we  are  gazing  fondly  at  a  beau- 
tiful bound  volume  of  the  original  "Now"  which  for  years 
was  an  inspiration  for  every  Fox  West  Coast  manager. 
Somehow  or  other  we're  going  to  enjoy  reading  another 
of  its  kind  under  the  editorial  guidance  of  Eddie.  We're 
wishing  him  lots  o'  luck! 

IS  the  following  of  interest  to  you? — 
A  check  up  on  Club  members  who  have  dropped  out 
of  theatre  connections  reveals  that  more  than  a  dozen  of 
them  are  holding  down  important,  and  well-paying,  jobs  in 
commercial  fields  where  their  previous  experience  in  show- 
manship is  standing  them  in  good  stead. 

Showmanship  is  a  much  needed  asset  to  many  com- 
mercial companies  and  they  know  that  the  best  men  for 
creating  selling  and  advertising  ideas  are  the  type  of  men 
who  were  successful  in  show-business. 

Next  time  you  are  told  there  is  no  future  in  this  merry- 
go-round  business  of  ours,  just  remember  that  good  show- 
men are  always  in  great  demand;  if  not  in  show-business 
then  in  commercial  organizations. 

*    *  * 

LOUIS  ORLOVE  of  Milwaukee  very  thoughtfully  sent  us 
a  large  cartoon  of  delicious  cakes  which  he  promoted 
in  a  city-wide  tie-up  for  his  theatre. 

Swell  thought  there  ...  if  only  all  of  our  members  would 
send  their  Chairman  samples  of  their  various  food,  candy 
and  other  tie-up  material  we  could  well  afford  to  thumb 
our  nose  at  this  mugg  depression. 

Far  be  it  from  me  to  even  hint  at  such  a  suggestion  .  .  . 
but  .  .  .  prompt  editorial  acknowledgement  will  be  made 
of  all  such  contributions  to  my  diet-stricken  stomach  .  .  . 
and  if  we  get  more  than  we  can  use  we'll  start  an  un- 
employed managers'  coffee  and  cake  service.  ...  (If  they 
close  many  more  theatres  it  may  be  necessary.)  .  .  .  Well 
.  .  .  anyway  .  .  .  thanks,  Louis,  for  the  cake  .  .  .  please  send 
me  a  cup  of  coffee  ...  I  love  to  dunk  .  .  .  "CHICK" 


50 


MOTION    PICTURE  HERALD 


May    7,  1932 


DICK  KIRSCHBAUM'S  LOBBY  LAFFS! 


PUBLIX  CREW  DOWN 
IN  ALTOONA  WAGED 
A  HEAVY  CAMPAIGN 

Among"  the  multitude  of  business  boosting 
stunts  is  the  one  tried  out  recently  by  the 
Publix  theatre  men  in  Altoona,  Pa.,  Gen- 
eral Manager  Arthur  Himmielein,  Man- 
agers W.  W.  Ackerman  and  C.  A.  Noto- 
poulos  and  Publicity  Director  Carl  B. 
Sherred.  It  proved  beyond  a  doubt  that 
even  in  these  trying  times  that  there's  a 
way  to  bring  shekles  to  the  box  office  if 
tbe  will  to  win  is  put  behind  the  move. 

This  group  of  showmen  tied  up  with  the 
local  post  of  Veterans  of  Foreign  Wars  on 
a  percentage  proposition,  75  per  cent  to 
the  house  and  25  per  cent  to  the  Post,  with 
a  split  on  all  above  four  thousand.  Over 
800  veterans  are  members  of  the  local  or- 
ganization and  they  all  lent  a  helping  hand 
to  make  the  event  a  big  success,  The 
Olympic,  the  same  house  used  by  the  Post 
last  year,  was  again  used  for  the  "Week." 

One  of  the  local  newspapers  tied-in  with 
the  occasion  by  issuing  a  special  six-page 
section.  The  first  page  was  almost  entirely 
devoted  to  matter  describing  the  V.  of  F. 
W.  Movie  Week,  theatre  and  attractions. 
The  balance  was  filled  with  a  variety  of 
ads  promoted  on  the  strength  of  the  tie-up, 
news  of  the  veteran's  association  and  other 
interesting  articles. 

Other  news  concerning  Sherred  and  his 
associates  includes  a  stunt  pulled  on  "Rue 
Morgue,"  whereby  a  corking  gorilla  outfit 
was  secured  from  a  New  York  City  firm  at 
a  rental  charge  of  $15  per  week.  The 
"gorilla"  was  used  on  the  street  every  day 
and  hauled  to  schools,  where  he  handed  out 
heralds.  This  stunt  blocked  traffic  and  put 
the  picture  over  to  a  big  gross.  Sherred 
attributes  much  of  the  success  of  this  stunt 
to  the  realistic  outfit. 

Kiddie  trade  is  also  on  the  upturn  at 


the  Mishler  Theatre  through  the  mediums 
of  Buck  Jones  and  Tim  McKoy  outdoor 
clubs,  attendance  reaching  from  2,500  to 
3,000  youngsters  on  the  week.  This,  Sher- 
red thinks  remarkable,  when  taking  into 
consideration  such  forerunners  as  "Mickey 
Mouse,"  "Our  Gang,"  "Krazy  Kat"  and 
like  organizations.  The  Warner  Theatre 
also  has  a  Kiddie  Club  and  features  a  give- 
away of  presents  on  Saturdays. 

We  might  have  known  that  the  Publix 
crew  in  Altoona  would  have  shoulders  to 
the  wheel  in  an  effort  to  garner  all  that 
was  coming  to  them  in  the  way  of  busi- 
ness, and  we're  glad  to  hear  that  they  are 
getting  away  with  it.  Sit  down  at  your 
typewriter  again  in  the  near  future,  Carl, 
and  tell  us  some  more  about  what  you  and 
the  rest  of  the  boys  are  doinp-  down  mwr 
way. 


Ralph  McAleer  Dead 

Ralph  McAleer,  owner  and  manager  of 
the  Orpheum  Theatre,  Parsons,  Kas.,  and 
a  well  known  showman  in  state  theatrical 
circles,  recently  died  from  results  of  an 
injury  sustained  in  a  fall  down  the  stairway 
leading  to  the  basement  of  his  building. 
He  was  forty  years  of  age. 


SALMON  PROMOTED! 

Monty  Salmon,  who  has  been  acting  as 
city  manager  for  Publix  in  Philadelphia  for 
the  past  several  months,  has  been  promoted 
to  the  post  of  district  manager  of  the 
Atlantic  States  division,  with  heaquarters  at 
the  Tower  Theatre,  Philadelphia. 

Salmon  will  have  supervision  of  all  Publix 
theatres  in  Philadelphia,  Ambridge,  Butler, 
Johnstown,  Uniontown  and  Parkersburg,  Pa. 

His  many  friends  in  the  Round  Table  Club 
extend  their  congratulations  and  wishes  for 
continued  success. 


PETE  EGAN  WAGED  A 
SPLENDID  CAMPAIGN 
DESPITE  BITTER  COLD 

Despite  thirty  degrees  below  weather  in 
Calgary,  Canada,  during  the  month  of 
March,  Pete  Egan,  manager  of  the  Palace 
Theatre,  waged  a  campaign  that  produced 
excellent  results  at  the  box  office. 

Included  among  his  advance  work  was 
the  distribution  of  heralds  in  all  parts  of 
the  city,  using  special  matinee  coupons  for 
the  special  showing  at  the  9:30  A.M.  show, 
and  a  broadcast  over  two  local  radio  sta- 
tions two  days  in  advance.  The  front  of  the 
theatre  was  attractively  closed  in  with  com- 
po-board  and  decorated  with  cutouts  and 
stills. 

After  much  dickering  and  salesmanship 
on  the  part  of  Egan,  permission  was  secured 
to  use  a  30-year-old  fire  engine.  The  ac- 
companying photo  will  show  the  antique 
steamer,  with  its  double  team  of  horses, 
standing  in  front  of  the  theatre.  It  caused 
considerable  of  a  sensation  when  it  was 
drawn  through  the  city  streets,  smoke  pour- 
ing from  the  stack  and  one  of  the  firemen 
letting  out  the  Joe  E.  Brown  yell.  Traffic 
was  held  up  at  the  principal  intersection 
for  over  a  half-hour. 

Another  stunt  that  did  much  to  obtain 
publicity  on  opening  day  was  brought  about 
through  the  fact  that  a  local  organization 
known  as  the  Gyro  Club  was  holding  a  tag 
day  for  a  baby  clinic  at  the  same  time.  It 
then  occurred  to  Egan  that  his  fire  engine 
ballyhoo  could  be  used  for  a  dual  purpose 
and  negotiations  resulted  in  placing  a  ban- 
ner on  one  side  to  aid  in  the  drive  for  the 
clinic.  In  appreciation  the  Club  promised  a 
party  of  50  couples  for  the  second  night's 
show. 


A  tie-up  was  also  made  with  the  daily 
newspaper  for  the  running  of  a  classified 
page  gag,  consisting  of  guest  tickets  based 
on  answering  five  questions,  such  as 
"Where  Can  You  Have  Furniture  Stored 
and  Pianos  Moved?"  The  answers  could 
naturally  be  found  among  the  many  small 
ads. 

It  was  a  bitter  cold  wave  that  swept  over 
Calgary  at  the  time  Egan  sold  this  picture 
and  down  here  in  the  States  it's  hard  to 
realize  just  what  a  handicap  30  degrees  be- 
low weather  can  be  to  box  office  possibili- 
ties. However,  in  spite  of  the  severe  cold 
his  campaign  resulted  in  one  of  the  largest 
turnouts  he  ever  experienced. 

By  this  time  Pete  Egan  and  Calgary  have 
undoubtedly  thawed  out  and  we'll  be  expect- 
ing further  news  from  this  prominent  Can- 
adian Round  Tabler.  Incidentally,  this  cam- 
paign will,  of  course,  be  included  among 
the  entrants  in  the  Warner-First  National 
drive. 


May    7,    193  2 


MOTION    PICTURE  HERALD 


5 


CLARK  USED  NOVEL 
LOBBY  STUNT  WHEN 
SELLING  "BIG  HOUSE" 

A  novel  lobby  gag  was  recently  used  by 
Charles  B.  Clark,  manager  of  the  Metro- 
politan Theatre,  Baltimore,  Md.,  that  gained 
a  lot  of  publicity  for  "Ladies  of  the  Big 
House." 

Two  thousand  envelopes  containing  dum- 
my keys  were  distributed,  with  copy  an- 
nouncing that  if  the  enclosed  key  fitted  the 
handcuffs  on  a  lady  (attractive  blonde) 
seated  in  the  theatre  lobby,  the  holders  of 
the  keys  would  be  admitted  free  to  the  at- 
traction. Fifteen  bona  fide  keys  were  in- 
cluded among  the  dummies.  The  young 
lady  (see  photo)  was  dressed  in  convict 
clothes,  with  ball  and  chain  around  her 
ankles. 


It's  almost  needless  to  state  that  the  gag 
caused  plenty  of  comment  and  furnished  a 
lot  of  amusement  for  everyone  who  tried  to 
unlock  the  handcuffs,  all  resulting  in  a  most 
lively  lobby  attraction.  It  should  not  be  an 
expensive  stunt  to  put  over  for  cheap  keys 
can  be  purchased  in  lots  of  2,000  at  an  at- 
tractive price.  Time  for  the  handcuffed  lady 
and  cost  of  her  costume  are  the  only  other 
items  of  expense,  except  envelopes  and  print- 
ing, and  an  ad  on  the  back  of  envelope 
might  even  take  care  of  that  expense. 


CALDWELL  PROMOTED 
WALL  PAPER  TO  USE 
AS  "PARADE"  HERALD 

It's  been  some  little  time  since  we've  run 
across  use  of  the  wall  paper  herald  but  we 
note  that  it  was  employed  not  long  ago  on 
"Manhattan  Parade"  by  J.  G.  Caldwell, 
manager  of  the  Princess  Theatre,  Aurora, 
111.  The  familiar  line,  "We  Took  The 
Paper  From  The  Walls  To  Accommodate 
The  Crowds,"  followed  name  of  theatre  at 
top  of  herald.  Attractive  mats  and  copy 
combined  to  make  it  an  appealing  medium. 

The  samples  were  secured  from  local  paint 
concerns  and  cut  to  desired  size.  As  Cald- 
well states,  it's  not  a  herald  that  can  be 
used  very  often  but  with  a  colored  film  such 
as  the  one  named  above  it  proved  an  ef- 
fective novelty.  In  the  meantime  this  show- 
man will  have  put  over  another  stunt  and 
we'll  be  awaiting  word  of  it. 


The 

Showman's 
Calendar" 

MAY 


10th 
I  Ith 

12th 


13th 
14th 
15th 

16th 

17th 
18th 


19th 
20th 

2!st 
22nd 
23rd 

24th 

26th 

27th 
28th 
29th 


30th 
31st 


JUNE 


1st 


Confederate  Memorial  Day 
Minnesota  Admitted  to  Union 

—  1859 

Florence  Nightingale's  Birth- 
day (Founder  Modern  Nurs- 
ing) 

Amundsen  North  Pole  Flight — ■ 
1926 

Jamestown,  Va.,  Settled — 1607 
Billie  Dove's  Birthday 
Mississippi  Flood  Bill  Signed — • 
1928 

Abraham  Lincoln  Nominated — 1 
I860 

Maureen  O'Sullivan's  Birthday 
Peace  Day 

Napoleon  Proclaimed  Emperor 

—  1804 

Mexican-U.S.  Peace — 1849 
Mecklenberg    Declaration  of 
Independence,  N.  C. 
Lindbergh's    Non-Stop  Flight, 
N.  Y.  to  Paris  1927 
Robert  Montgomery's  Birthday 
Martha  Washington's  Death — > 
1802 

Richard  Wagner's  Birthday 
South   Carolina   Admitted  to 
Union — 1788 

Douglas  Fairbanks'  Birthday 
Dorothy  Lee's  Birthday 
Capt.    Kidd,    Famous  Pirate, 
Executed  in  London — 1701 
First  Telegraph  Message  Sent 

—  1844 

Brooklyn  Bridge  Opened  — 
1883 

Empire  Day — Canada  and  Ber- 
muda 

Paul  Lucas'  Birthday 
Norma  Talmadge's  Birthday 
Walter  Huston's  Birthday 
Nathaniel   Green's   Birthday — 
1742 

Yanks'   First  Victory  at  Can- 
tigny — 1918 
Ascension  Day 

Wisconsin  Admitted  to  Union 

—  1848 

Memorial  Day 

Walt  Whit  man's  Birthday  — 
1819 


Easy  Method  Bookkeeping  System 

FOR  THEATRES 

(copyrighted) 

Consisting  of:  Ledger,  Film  Invoice  Record  and 
Dating  Book,  covering  period  of  two  years. 
Price  Complete,  $7.50 
Ledger  Includes  Income  Tax  Form,  summarized  to  as  to 
place  on  Government  form. 

Prompt  Delivery  on  Receipt  of  Check 
Address  EASY  METHOD  LEDGER  SYSTEM.  Seymour,  Ind. 


2nd  to  7th 
2nd 


Two  cent  postage  stamp  rate 
established  between  U.S.  and 
Great  Britain — 1908 
Kentucky  Admitted  to  Union — 
1792 

Tennessee  Admitted  to  Union 
—  1796 

Clive  Brook's  Birthday 
National  Swimming  Week 
First  Steam  Vessel  Arrived  in 
Boston  from  England — 1793 
Hedda  Hopper's  Birthday 


TARZAN 

the  APE  MAN 

CONTEST 
ENDS 
MAY  20th ! 

It  is  a  pleasure  to  report 
that  M-G-M's  promo- 
tion contest  on^Tarzan" 
has  elicited  the  greatest 
response  we  have  ever 
experienced  in  an  un- 
dertaking of  this  nature. 

Exhibitors  in  large  towns 
and  small  towns,  recog- 
nizing the  unique  ex- 
ploitation possibilities  of 
"Tarzan"  have  truly 
done  amazing  things  in 
promoting  this  attrac- 
tion. And  they  have 
reaped  results  in  terms  of 
grosses  at  the  box-office. 


DETAILS  OF "TARZAN" 
CONTEST 

FIRST  PRIZE  $100 
SECOND  PRIZE  $50 
THIRD  PRIZE  $30 
FOURTH  PRIZE  $20 

JUDGES 

"Chic"  Lewis,  Motion  Picture  Herald 
Epes  Sargent,  Variety 
Jack  Harrower,  Film  Daily 
Charles  Hynes,  Motion  Picture  Daily 

MAIL  ENTRIES  to 

"TARZAN  CONTEST  EDITOR,"  M-G-M 
1540  BROADWAY,  NEW  YORK  CITY 

(NOTE:  While  this  contest  ends  May  20th,  the 
Judges  have  agreed  to  extend  an  allowance  of 
one  week  to  theatres  whose  engagements  are  in 
progress  on  May  20th,  providing  such  theatres 
advise  "Tarzan  Contest  Editor"  that  their 
campaign  will  be  forthcoming  within  one 
week  of  that  date). 


52 


MOTION    PICTURE  HERALD 


May    7  ,  1932 


Keeping  Up  With  The  Times! 

By  GUY  JONES 


Just  a  brief 
glimpse  into  the 
private  sanctum  of 
the  favorite  district 
manager.  But  don't 
be  too  hasty  and 
assume  that  all 
those  "may's"  are 
granted. 


DAN  CLINTON  GOOD 
DIPLOMAT  DOWN  IN 
TOWN  OF  PANHANDLE 

Once  again  we  hear  from  Dan  Clinton, 
manager  of  the  Palace  Theatre,  Panhandle, 
Texas,  who  has  been  hard  at  work  ever 
since  he  reopened  that  house.  He  recently 
put  over  a  little  gesture  of  good  will  which 
will  undoubtedly  serve  him  well  in  time  to 
come. 

In  Panhandle  the  church  element  is  against 
the  showing  of  Sunday  movies,  but  it's  all 
right  with  the  City  Council,  consequently 
Clinton  runs  his  shows  on  that  day.  How- 
ever, in  order  to  placate  the  church  heads 
and  gain  their  good  will,  he  occasionally 
ties-up  with  a  Sunday  school  class  and  has 
the  members  sell  tickets  for  a  50%  share  of 
the  gate.  Adults  are  charged  at  the  rate  of 
35c,  youngsters  over  12  years  of  age  at  the 
rate  of  25c  and  children  are  admitted  for 
10c.  This  class  also  gets  up  a  Country 
Store  Night  of  their  own  by  tying  up  with 
local  merchants  for  the  usual  awards  of 
articles,  as  well  as  cakes,  pies,  candy,  etc. 
On  these  occasions  it  is  customary  for  the 
High  School  Band  to  gather  in  front  of  the 
theatre  in  order  to  attract  attention  to  the 
event. 

This  department  lias  often  commented 
upon  these  get-together  movements  between 
theatre  and  churches  and  Clinton's  method 
appears  to  be  a  good  one  for  the  fostering 
of  a  better  understanding  among  all  ele- 
ments in  a  community.  He  evidently  feels 
that  it  is  better  to  occasionally  take  a  half 
a  loaf  and  retain  the  good  will  of  the 
churches  than  to  exercise  his  right  to  Sun- 
day shows  by  holding  them  without  letting 
some  church  in  on  the  deal.  After  all  is  said 
and  done,  the  element  of  competition  on 
Sundays  often  is  the  main  bone  of  conten- 
tion and  Clinton's  sacrifice  appears  to  be 
one  way  to  alleviate  the  friction.  Others  in 
similar  situations  may  profit  by  his  sug- 
gestions. 


WEISS  GETS  RESULTS 
BY  CONSISTENT  PLUG 
ON  ALL  ATTRACTIONS 

It's  been  several  weeks  since  we've  re- 
ported on  the  activities  of  Alfred  Weiss,  Jr., 
manager  of  the  Park  Theatre,  Tampa,  Fla., 
but  we're  able  to  state  at  this  writing  that 
he's  still  busily  engaged  with  the  business  of 
selling  shows  at  the  same  old  stand. 

When  he  played  "Emma"  a  short  time 
ago  he  distributed  several  thousand  cards, 
blank  on  one  side  and  copy  on  other  side 
stating  that  free  tickets  would  be  given  to 
a  certain  number  of  patrons  who  demon- 


strated the  number  of  times  the  word  Emma 
could  be  written  on  the  card.  A  couple  of 
the  returned  cards  at  hand  are  conclusive 
proof  of  how  seriously  this  gag  was  taken 
and,  as  Weiss  states,  it  would  be  quite 
necessary  to  spend  an  afternoon  to  count 
the  words.  He  also  had  a  tie-up  on  the 
same  picture  with  a  grocer,  who  gave  per- 
mission to  have  all  bags  stamped  with  copy 
reading,  "Emma  Says  Buy  All  Your  Gro- 
ceries and  Meats  at  Blank's  Market."  Over 
60,000  bags  were  distributed  from  the  seven- 
teen stores  in  the  chain  at  the  small  cost  of 
$9.  As  a  further  tie-up  for  the  idea,  the 
person  who  brought  in  the  most  stamped 
bags  received  a  guest  ticket  for  the  show. 
Outstanding  trade  resulted  from  the  above 
stunts. 

His  efforts  on  "Rue  Morgue"  also  pro- 
duced gratifying  results  and  included  the 
sending  of  150  letters  to  Doctors;  a  novelty 
card,  with  a  "test  your  health"  gag  (if  the 
spot  turns  red  see  doctor — if  it  remains 
black  it's  strong  enough  to  see  the  thrill 
picture  of  the  year)  ;  engagement  of  an  at- 
tractive girl  in  uniform  of  nurse  to  pass  out 
small  envelopes  containing  capsules  "to  give 
you  strength  enough  to  see"  the  picture;  use 
of  a  truck  with  two  24-sheets  posted  ori  each 
side,  gong  attached,  on  streets  for  three  days, 
and  regular  run  of  newspaper  advertising. 

He  used  two  other  little  gags  success- 
fully on  recent  pictures.  One  was  a  small 
paper  bag  containing  peanuts.  Copy  read, 
"You  wouldn't  take  a  ham  sandwich  to  a 
banquet  but  everybody  takes  peanuts  to  the 
circus — Polly  of  the  Circus  at  Park  Theatre 
Now."  The  other  was  a  long  "Adult  Fare" 
ticket  for  the  most  thrilling  entertainment 
trip  in  the  world — from  Peking  to  Shanghai 
— via  "Shanghai  Express." 

Weiss  and  his  gang  at  the  Park  have  been 
hitting  the  ball  a  lively  pace  over  a  con- 
siderable period  and  outstanding  business  at 
his  house  undoubtedly  resulted  from  con- 
sistent plugging  of  each  show.  Inexpensive 
novelties,  such  as  described  in  the  above 
paragraphs,  have  been  used  with  excellent 
results  in  the  community.  We're  glad  to  be 
able  to  pass  some  of  Weiss'  tips  along  to  his 
fellow  showmen  and  hope  he'll  come  through 
with  others. 


SHOWWOMAN  WARD  PROMOTED  ATTRACTIVE  WINDOW 


Anna  Bell  Ward,  well-known  showwoman  of  Lexington,  Ky.,  and  assistant  generaf 
manager  of  the  Phoenix  Amusement  Company  in  that  city,  recently  put  over  a 
corking  window  for  "The  Greeks  Had  a  Word  for  Them."  It  was  made  with  one  of 
the  prominent  department  stores  in  Lexington,  certain  stills  from  the  picture  appropri- 
ately tying  in  with  the  display  of  new  fashions  in  women's  clothing.  You  can  see  for 
yourselves  that  the  title  received  a    great  break. 


May    7 ,  1932 


MOTION    PICTURE  HERALD 


53 


WORTH  LOOKING  INTO! 

At  this  time  of  the  year,  many  street  and  outdoor  events  are  staged  by  schools,  high  schools, 
local  organizations,  etc.,  and  if  you  are  on  your  toes  you  ought  to  arrange  to  "shoot"  as  many 
of  those  events  as  possible. 

You  know  you  can  take  regulation  standard  film  yourself  and  save  the  expense  of  a  camera- 
man, especially  if  you  are  located  where  it  is  hard  to  get  a  good  man.  So  there  is  no  reason 
why  you  should  not  take  local  pictures  of  events  bringing  out  large  crowds,  or  of  parades,  etc. 
(especially  Decoration  Day  parades),  and  if  you  use  a  car,  have  appropriate  banners  or  signs 
telling  the  crowds  when  and  where  they  can  see  the  pictures. 

Don't  overlook  the  spectators  at  such  events.  Get  slow  panorama  shots  of  them;  they'll 
surely  want  to  see  what  they  look  like.  All  representative  groups  attending  these  outdoor  rallies 
should  also  be  taken  separately.  Order  yourself  some  titles  and  then  you  have  a  good  bit  of 
"vegetables"  to  serve  with  the  "roast." 

Another  good  stunt  is  to  tie  up  with  all  outdoor  events  (when  possible)  so  that  in  case  of 
rain  the  event  should  be  staged  in  your  theatre  during  Ihe  morning.  This  angle  presents  many 
good-will  tie-ups.  It's  hard  to  set  them  forth  in  detail  because  they  are  mostly  a  matter  of 
local  nature  and  you  should  best  know  the  way  to  tackle  them. 


DeHAVEN  INTRIGUED 
KIDDIES  WITH  OFFER 
OF  MINIATURE  CAR 

Some  time  back  we  mentioned  that  A. 
Milo  De  Haven,  manager  of  the  Burke 
Theatre,  Bronx,  New  York  City,  had  en- 
gineered a  tie-up  with  an  auto  dealer  for 
the  give-away  of  a  juvenile  model  Pontiac 
and  we  are  now  privileged  to  record  that  a 
certain  Bronx  youngster  is  the  proud  own- 
er of  the  car. 

The  campaign  ran  over  a  period  of  four 
Saturdays  and  on  the  last  day  more  than 
700  kids  were  on  hand  to  attend  the  mat- 
inee when  the  car  was  given  away.  In  ad- 
dition to  the  auto  some  twenty-five  awards 
of  books,  dolls,  drawing  sets,  games,  etc., 
were  handed  out  to  the  fortunate  ones.  If 
you  will  carefully  study  the  photo  on  this 
page  you  will  see  the  additional  articles  on 
display  near  the  candle  torch  lamps. 


The  entire  cost  of  the  campaign  includ- 
ing 250  window  cards,  heralds,  program 
and  newspaper  advertising,  was  absorbed  by 
the  auto  company,  as  well  as  auto  and  ad- 
ditional awards. 

We  can  see  by  the  above  and  from  copy 


in  his  programs  that  De  Haven  is  doing 
some  tall  hustling  for  business  up  his  way 
and  there  can  be  no  doubt  but  that  costless 
give-aways  are  one  way  of  solving  the  pres- 
ent trade  problem.  We  also  note  that  he  re- 
cently tied-up  with  three  local  music  shops 
for  the  give-away  of  25  harmonicas  at  a 
Saturday  matinee.  This  was  another  cost- 
less deal  that  made  a  hit  with  the  kiddies. 
That's  all  for  this  time.  More  dope  on 
Showman  De  Haven  just  as  soon  as  we  get 
a  further  line  on  his  activities. 


MELINCOFF  TIED-UP 
WITH  MERCHANTS  ON 
CO-OPERATIVE  FLYER 

A  fourteen  by  twenty  inch  cooperative 
flyer  was  used  by  Max  Melincoff,  manager 
of  the  "Palace  Theatre,  Lawrence  Mass.,  for 
exploitation  of  "The  Crowd  Roars." 

Each  of  the  several  merchants  distributed 
5,000  of  the  heralds,  making  a  total  of 
50,000  that  were  put  out  in  addition  to  the 
10,000  handled  by  the  theatre.  Machine 
finish  paper  stock  was  used. 

Every  ad  related  to  some  local  firm  or 
organization  concerned  with  the  auto  in- 
dustry and  was  therefore  a  "natural"  for 
the  picture.  All  the  deal  cost  Melincoff  was 
a  matter  of  fifty  tickets  to  those  who  made 
an  appropriate  sentence  for  the  picture 


HERMAN  KANTER  HAD 
GOOD  RETURNS  FROM 
A  SKETCHING  STUNT 

Prior  to  leaving  his  post  as  manager  of 
the  Lido  Theatre,  Bronx,  New  York  City, 
Herman  Kanter  put  over  a  sketching  con- 
test on  "Lady  With  Past"  that  proved  to 
be  an  excellent  patronage-booster  for  the 
house. 

For  best  sketches  of  Constance  Talmadge 
awards '  of  passes  were  made,  the  first 
award  calling  for  a  season  pass ;  second, 
a  three-months  pass  and  a  one-month  pass 
for  the  third.  Interest  was  kept  alive 
through  lobby  display,  program  announce- 
ment and  by  trailer. 

The  display  of  drawings  in  the  lobby 
attracted  much  attention  and  it  was  planned 
to  have  the  winning  sketches  sent  to  Miss 
Talmadge  with  request  for  her  acknowl- 
edgment to  artist,  announcment  of  same  to 
be  made  on  screen.  It  was  also  suggested 
that  the  star  might  include  an  autographed 
photo  of  herself. 

This  was  a  nifty  little  stunt  of  Kanter's 
and  we  don't  doubt  for  one  instant  that  the 
fans  were  interested,  particularly  as  to  the 
letter  and  photo  angles.  We  are  at  loss  at 
this  writing  to  advise  as  to  this  showman's 
whereabouts  but  trust  that  he  will  let  us 
know  in  due  time. 


POSTER  ART  WORK  FROM  ROBERT  RUNKLE 


Herewith  a  few  samples  of  poster  art  work  submitted  to  the  Round  Table  Club  by  Robert  Runkle,  who  tells  us  that  he  is  a  beginner 
m  this  branch  of  showmanship.  He  has  been  trimming  windows  and  painting  signs  for  the  past  three  years,  and  about  three  months 
ago  started  doing  art  work  for  the  Crawford  Theatre,  Wichita,  Kansas. 

The  accompanying  illustrations  will  convey  an  idea  of  his  versatility  as  a  poster  man.  At  the  left  note  "Waterloo  Bridge,"  with 
the  city  background,  searchlights  and  dirigible;  next,  the  La  urel-Hardy  caricatures,  and  James  Dunn  with  the  attractive  shadow 
silhouette.  Comedy  is  ably  expressed  in  the  one  on  Wheeler  and  Woolsey,  while  the  John  Gilbert  poster  portrays  the  more 
serious  note. 

This  department  is  Just  as  interested  in  Runkle's  work  as  he  is  in  the  series  of  post  art  which  we  are  presenting  from  time  to 
time.    He  tells  us  that  it  helps  him  along.    We  will  assume  that  his  contributions  will  furnish  inspiration  to  other  members. 


54 


MOTION    PICTURE  HERALD 


May    7,  1932 


SOME  FACTS  ABOUT  THE  SMALL  AD! 


A  Practical  Showman  Illustrates 
Some  Pointers  Necessary  in 
the  Make-Up  of  the  Smaller 
Sized  Ad  for  Show  Selling! 


By  BILL  ADLER 

If  Eddie  Cantor  were  a  motion  pic- 
ture theatre  manager,  he  might  have 
sung — "Tomatoes  are  cheaper,  but 
space  rates  no  cheaper,  so  now's  the 
time  to  fall  in  love — with  one-column 
ads." 

With  crimson  clouds  hovering  over  all 
too  many  situations  threatening  showers  of 
red  rain ;  with  managers  more  and  more 
assuming  entirely  the  duties  of  advertis- 
ing; and  with  space  reductions  demanded 
by  the  season  if  not  general  conditions,  it  is 
well  to  get  everything  possible  out  of  re- 
duced space  schedules.  This,  for  thousands 
of  theatres,  means  schedules  composed 
wholly  or  mostly  of  one-column  ads. 


RESIDENT = 

SPIRIT  OF  KIOTRt  DAME' 


FIG.  A 

Advertising  principles  apply  to  single- 
column  ads  as  well  as  to  large  copy.  Often- 
times, however,  the  baby  sizes  are  subject 
to  two  extremes  of  abuse.  They  may  be 
slighted  because  thev  are  considered  of  only 
directorv  value,  or  they  may  be  injured  by 
too  great  enthusiasm  of  the  ad-writer  whose 
eagerness  results  in  overcrowding  or  insert- 
ing of  art  work  that  turns  out  to  be  ginger- 
bread. 

Must  Be  Readable! 

It  is  true,  one-columns  will  prove  to  be 
of  directory  value  more  often  than  display 
ads,  although  two  lines  of  agate  type  still 
represent  a  layout.  Further,  people  read 
what  is  said;  they  do  not  read  layouts. 
What  must  be  put  across  clearly  and  fast 
is  the  attraction  title,  stars,  and  theatre 
name.  The  manner  of  putting  copy  in  print 
— the  layout  or  arrangement — is  merely  the 
means  to  this  end. 

FIG.  E 


RESIDENT 


FIRST  AKt> 
•O  AKW(5ot)S 


Y   STARTS  TODAY 

BARBARA. 
STANWYCK 

SHOPWORN 


i 


FIRST  £-  OAfcWOoP 

11  A.M.  +o  UP.M. 

MARLENE  DIETRICH 

'SHANGHAI  \IM 


-t-t- 


FIG.  D 

In  preparing  one-column  ads,  it  is  better 
to  consider  any  given  amount  of  space  from 
the  standpoint  of  limitations  rather  than 
possibilities.  Title,  signature,  star  and  cer- 
tain items  of  policy  must  appear  in  every 
ad,  no  matter  what  the  size ;  additional  sub- 
ject material  assumes  the  nature  of  a  luxury 
and  can  be  included  only  after  the  essen- 
tials have  been  set  in  and  there  is  remnant 
space. 

Three  Size-Groups! 

Once  the  daily  sizes  of  a  schedule  are 
determined,  the  object  is  to  utilize  the  vari- 
ous sizes  to  best  advantage.  For  the  sake 
of  discussion,  one-column  ads  may  be  di- 
vided into  three  size-groups. 

1.  One  line  to  seven  lines,  or  one-half 
inch  in  depth. 

2.  Eight  lines  to  20  lines,  or  one-half  to 
one  and  three-quarter  inches. 

3.  Over  25  lines,  or  over  one  and  three- 
quarter  inches. 

Few  need  be  cautioned  to  stick  only  to 
type  in  setting  ads  in  the  first  size-group. 
Occasionally  some  one  will  attempt  a  shal- 
low signature  slug  with  a  half-inch  ad.  Al- 
most always,  the  outcome  is  a  signature  cut 
that  steals  most  of  the  tiny  space,  with  the 
slug  itself  "filling  in"  and  becoming  poorly 


The  present  trend  towards  smaller  spaced 
ads,  especially  the  single  column  variety,  is 
not  particularly  traceable  to  the  so-called 
economic  conditions. 

Showmen  who  have  "played"  around  with 
various  sized  ads  always  found  that  the  one 
column  make-up  lends  itself  to  many  inter- 
esting and  unusual  forms  of  advertising. 

We  have  noted  the  shift  to  the  smaller 
sized  ad  and  have  been  making  it  a  point 
to  emphasize  them  on  the  Club  pages.  So 
much  so  that  much  of  our  mail  now  con- 
cerns this  kind  of  material.  That  is  why  we 
shall  continue  to  stress  such  items. 

In  selecting  Bill  Adler  to  offer  sugges- 
tions in  the  form  of  an  article  with  sample 
ads  to  illustrate  his  thoughts,  we  were 
anxious  to  contact  someone  whose  activities 
concerned  material  of  this  sort.  How  well 
he  handled  the  assignment  you  can  decide 
for  yourself  after  you've  read  it  over. 

Bill  is  known  practically  all  over  the 
country  by  reason  of  his  recent  connection 
with  R  K  O  under  Jack  Hess.  He  was  first 
in  Chicago,  then  to  the  west  coast  and  then 
to  the  home  office  in  New  York.  Advertising 
was  part  of  his  task  on  all  assignments  and 
so  we  feel  certain  that  what  he  has  to  say 
will  be  welcomed  by  every  showman  who 
would  like  to  learn  a  little  more  about 
modern  newspaper  ads. 


legible.  To  break  up  the  evenness  of  an 
all-type  ad,  the  first  letter  of  the  theatre 
name  at  the  top  may  be  set  several  sizes 
larger  than  the  other  letters  in  the  name, 
the  way  initial  letters  are  set  in  opening 
paragraphs  of  books.   Fig.  A. 

Signature  Cut  Important! 

In  ads  falling  within  the  second  classi- 
fication, it  is  well  to  use  some  engraved 
form  of  signature.  Figs.  B,  C,  D.  The  rest 
'  of  the  ad  should  be  in  type.  The  signatures 
should  always  appear  at  the  top  because, 
lacking  art  work  to  tie  sig  and  copy  to- 
gether, the  average  reader  is  accustomed 
to  associate  copy  with  the  signature  appear- 
ing above.  A  Ben  Day  background  often 
is  preferred  to  a  pure  reverse  slug,  as  Ben 
Day  is  a  shading  and  not  in  absolute  con- 
trast with  the  white  background  behind  the 
type  copy.  But  the  letters  of  the  signature 
should  be  outlined  in  black  ink  to  prevent 


RESIDE  HIT 


i  m  - 1 1  p.m.    15  *  "to  t>  prn . 

GARBOmWATAHAW" 


FIG.  C 

the  Ben  Day  screen  from  wearing  off  or 
failing  to  delineate  sharply  the  edges  of  the 
letters  because  of  imperfect  printing.  Fig. 
B.  Imperfect  impressions  are  constant  and 
unavoidable  in  the  speed  of  newspaper  pub- 
lication and  the  texture  of  newsprint  stock. 

Ads  of  twenty-five  lines  or  deeper  are 
large  enough  for  some  form  of  display, 
even  if  the  display  is  obtained  only  by  use 
of  large  and  small  types  and  varied  styles 
of  type  faces.  As  a  rule,  one-column  display 
ads  deeper  than  12  inches  might  better  be 
used  as  six  inches  on  two-column  ads.  A 
12-inch  depth  for  a  one-column  brings  it 
two  inches  above  the  fold  of  a  full-sized 
newspaper  page.    Longer  ads  are  skinny 

FIG.  F 


two  lines  op- 
puncmlinfcopy! 


May    7,  1932 


MOTION    PICTURE  HERALD 


55 


RAPIDLY  INCREASING  IN  IMPORTANCE! 


and  ordinarily  hard  to  work  with  to  secure 
pleasing  design  and  composition; 

Where  there  is  a  choice  between  half- 
tones and  line  drawings  in  art  work  for 
one-column  display  ads,  that  is,  where  line 
art  will  serve  equally  well,  line  drawings 
should  be  chosen.  Engravings  in  line  work, 
other  conditions  being  equal,  will  show  up 
with  greater  sharpness ;  they  will  hold  de- 
tails of  character  halftones  would  lose. 
Fig.  H. 

By  the  same  token,  one-column  ad  prep- 
aration demands  greater  care  in  selection 
of  halftones  when  halftones  are  employed 
than  ads  of  two  or  more  columns.  Failing 
access  to  an  artist,  halftones  "shot"  with- 
out retouching  must  be  sharply  defined  as 
to  form  and  to  contrasts  of  the  shades  in 
the  still,  or  drawing,  Fig.  G. 

Signatures  placed  at  the  bottom  of  ads 
should  be  tied  in  so  that  at  a  glance  they 
belong  to  the  copy  above  them.  If  this 
is  not  assured,  the  signatures  may  easily  be 
mistaken  to  top  foreign  copy  below.  (Fig. 
F. )  In  Figure  F  the  punch  copy  at  the  top 
is  held  together  with  the  illustration  and 
copy  (in  reverse  in  the  diamond  design) 
and  separated  distinctly  (by  the  point  of 
the  diamond)  from  anything  which  might 

FIG.  H 


PRESIDENT 


NICHT 

COURT 

HUSTON 

Philips 

HOLMES 
PAGE 


NORMA  SHEARER.-OARK 
CABLE-LIONEL  EftRKf  MORE 

'A  FREE  SOUL" 


FIG.  B 

be  run  above  the  hairline  dividing  rule  of 
the  newspaper. 

Watch  the  Lettering! 

Lettering  is  perhaps  responsible  for  most 
crimes  in  ads  of  the  stature  under  discus- 
sion. Artists  allowed  to  run  wild  will  fre- 
quently succumb  to  the  temptation  to  get 
fancy.  Disproportionate  depths  to  what  they 
are  doing  for  the  ad  (the  hell  with  the  type, 
the  papers  can  squeeze  it  in)  is  one  pitfall. 
Another  is  the  use  of  curly-kews,  seraphs, 
needless  and  "vibrating"  in-linings,  etc.  Let- 
tering is  a  device  to  achieve  what  type  can 
not;  lettering  acquires  thickness  for  short 
words  to  fill  out  lines  agreeably ;  lettering 
places  words  slightly  too  long  for  one  line 
evenly  without  a  crowded  appearance. 

To  promise  easy  reading  from  left  to 
right,  lines  of  copy  should  not  be  broken 
into  lengths  less  than  the  width  of  the  copy 
space  within  the  ad.  These  lengths  should 
run  full  across  the  column. 

How  to  Conserve  Space! 

To  conserve  space  by  condensing  copy, 
unimportant  words  frequently  can  be  elimi- 
nated. "With,"  "in,"  "and,"  "the,"  "a," 
may  be  deleted  without  injuring  the  mean- 
ing of  the  copy.  Figs.  A,  B,  C.  On  the 
other  hand,  such  words  set  light-face  and 
small  and  centered  alone  on  a  line,  may 
serve  to  space  out  copy,  gain  readability  and 
leave  together  important  words  that  belong 
together.   Fig.  E. 

Blacks  and  whites  require  some  thought 
in  the  way  they  are  distributed.  Fig.  H. 
A  heavy  head  slug  with  halftone  beneath 
will  tend  to  divide  an  ad  in  two  if  fol- 
lowed by  light-face  type  copy.  It  certainly 
will  have  no  balance  and  will  not  register 
unless  given  undue  attention.  In  Fig.  B 
the  slug  seems  to  hug  the  white  copy  space 
and  is  held  in  by  the  black  lower  corners. 

The  ultimate  effect  sought  in  preparing  a 
single-column  advertisement  of  any  size  is 
a  pleasing  unity  with  the  featured  topic — 
sig  and  title  registering  instantly. 


It  must  be  kept  in  mind  that  the  sample 
ads  illustrating  Bill  Adler's  article  are  not 
intended  to  be  "model"  ads.  They  merely 
serve  to  show  you  what  Adler  feels  he  can- 
not adequately  describe  in  the  text.  Blank 
lines  are  for  added  attractions,  policy,  price 
scale  or  time  schedules. 

Other  suggestions  or  sample  ads  are 
wanted  and  will  always  be  given  careful 
consideration.  If  you  have  hit  upon  some- 
thing new  or  novel  in  your  newspaper  ad- 
vertising why  not  pass  it  along  for  the 
benefit  of  the  rest  of  the  members?  That 
"All  For  One  and  One  For  AH"  slant  is 
worth  practicing. 


Follow  These  Rules  and  You 
Will  Soon  Understand  Why 
So  Many  Others  Are  Finding 
Single  Column  Ads  Profitable! 

Much  can  be  accomplished  through  the 
intelligent  use  of  the  exchange  mats.  Show- 
men who  shy  away  from  them  are  making 
a  serious  mistake  because  they  can  be 
broken  up  and  incorporated  into  very  at- 
tractive advertising. 

Some  years  back  a  whole  lot  of  propa- 
ganda emanated  from  various  sources 
against  the  exchange  mat.  This  was  based 
more  upon  a  few  individual  opinions  rather 
than  actual  fact,  but  the  wide  publicity 
given  to  the  discussion  resulted  in  many 
showmen,  especially  those  in  the  smaller 
towns  and  cities,  discarding  them  and  try- 
ing to  do  without  them  ever  since.  A  glance 
through  the  newspaper  advertising  in 
smaller  communities  will  show  that  many 
are  still  depending  upon  rule  and  straight 
type  to  achieve  attractive  advertising. 

Look  through  every  press  book  ad.  Try 
to  figure  out  what  you  can  do  with  the 
many  mats  available  at  nominal  cost.  Just 
keep  in  mind  that  they  do  not  have  to  be 
used  entirely.  Break  them  up  as  you  please ; 
combine  several  for  one  ad ;  try  using  the 
title  portion  of  a  mat,  generally  the  letter- 
ing is  far  more  impressive  than  anything 
your  local  paper  can  furnish. 

But,  above  all,  try  to  create  advertising 
that  gets  away  from  the  monotonous  same- 
ness that  detracts,  instead  of  attracting,  the 
attention  of  your  newspaper  readers.  The- 
atre advertising  must  conform  to  the  spirit 
of  the  business  itself.  The  box  office  will 
reflect  the  wisdom  of  such  methods. 

FIG.  G 


PRESIDENT 


56 


MOTION    PICTURE  HERALD 


WE  OFTEN  WONDER 


IS  SYLVESTER 


Some  say  yes  and 
some  say  no;  but 
we  rather  believe  it 
is  one  of  those 
things  you  must  de- 
cide for  yourself. 
Just  avoid  too  much 
pomp  and  ceremony. 


LASSMAN  PUT  OVER 
BIG  DAY  FOR  VAUDE 
TROUPE  IN  TROY,  N.  Y. 

Prior  to  being  transferred  to  management 
of  the  Avon  Theatre,  Utica,  N.  Y.,  Garry 
Lassman,  manager  of  the  Lincoln  Theatre, 
Troy,  N.  Y.,  boosted  trade  during  the  Len- 
ten season  with  a  troupe  of  radio  cowboys. 
It  was  the  first  time  the  Troy  ever  present- 
ed a  vaude  act  and  darned  if  Garry  didn't 
commemorate  the  event  by  having  no  less  a 
personage  than  the  Mayor  himself  meet  the 
cowboys  at  the  steps  of  the  City  Hall. 


boy  suits  from  department  store,  to  be  given 
away  at  special  matinee  for  children,  and 
to  cap  the  climax,  a  parade  on  the  day  the 
troupe  arrived  in  town.  The  parade  was 
staged  on  a  Saturday  and  the  accompanying 
photo  shows  the  Boy's  Band,  promoted  for 
the  occasion,  leading  the  line  of  march. 

It  happened  that  Lassman  was  playing 
"Gay  Caballero"  at  the  time  and  the  added 
attraction  made  a  most  appropriate  offering. 
All  that  fuss  he  stirred  up  in  connection 
with  the  troupe  of  cowboys  illustrates  just 
what  can  be  done  to  gain  a  lot  of  publicity 
at  small  cost.  The  next  time  you  hear  about 
Lassman  the  news  will  concern  show-selling 
at  the  Avon  in  Utica.  We  know  it  will  be 
interesting:. 


His  effective  campaign  included  use  of 
a  trailer  one  week  in  advance,  by  which  he 
told  patrons  of  the  surprise  in  store  for 
them ;  use  of  a  special  stage  in  lobby,  later 
moved  to  outside,  for  display  of  cowboy 
paraphernalia;  the  posting  of  200  one- 
sheets;  distribution  of  5,000  special  heralds 
house  to  house;  newspaper  stories  and  cuts 
one  week  in  advance;  special  window  dis- 
plays in  radio  stores ;  visit  of  cowboys  to 
orphan  asylums,  where  they  entertained  in- 
mates; tie-up  with  local  radio  station  for 
half-hour  program,  during  which  a  plug 
was  given  theatre;  promotion  of  two  cow- 


MITCHELL  TIED  UP 
WITH  A  NEWSPAPER 
ON  ROGERS  PICTURE 

W  hen  exploiting  Will  Rogers'  latest  pic- 
ture, "Business  and  Pleasure,"  J.  L.  Mit- 
chell, manager  of  the  Genesee  Theatre, 
W'aukegan,  111.,  sold  the  local  newspaper 
the  idea  of  running  a  "Will  Rogers  for 
President  Campaign  Contest."  Ballots  were 
printed  in  the  newspaper  for  six  planks, 
the  first  to  be  Business  and  Pleasure.  Twen- 
ty guest  tickets  were  awarded  to  the  twenty 
people  who  sent  in  what  the  paper  thought 
to  be  best  platforms. 

While  the  contest  was  conducted  along 
humorous  lines,  a  great  quantity  of  plat- 
forms dealing  with  the  repeal  of  the  18th 
Amendment  and  action  on  unemployment 
received  an  editorial  break  from  the  paper 
sponsoring  the  contest. 

Notice  to  Members: 

PLEASE  be  sure  to  notify  the  Chairman 
of  any  change   of  address. 

— THANK  YOU. 


May    7  ,  1932 

TWO  USHERS  HELPED 
JOHN  McMANUS  SELL 
A  ROBINSON  PICTURE 

Two  ushers  dressed  in  Chinese  costumes 
worked  in  two  different  roles  to  exploit 
"Hatchet  Man"  for  James  T.  McManus, 
manager  of  the  Marlboro  Theatre,  Marl- 
boro, Mass. 

Four  days  in  advance,  the  two  ushers 
dressed  in  costumes  and  make-up  which 
gave  them"  the  appearance  of  being  real 
Chinamen,  put  on  a  small  "act"  before  and 
after  showing  of  the  trailer. 

As  the  trailer  started  a  Chinese  gong 
was  struck  and  then  the  boys  shuffled  out 
onto  the  stage  and  sat  cross-legged  in  the 
light  of  red  baby  spots.  At  the  end  of  the 
trailer  the  gong  was  again  struck  and  then 
the  boys  made  their  exit.  This  added  a  bit 
of  atmosphere  to  the  trailer  showing  and 
proved  quite  effective,  as  was  evidenced  by 
the  comments  of  the  patrons. 

When  not  appearing  on  the  stage  these 
same  two  boys  in  their  Chinese  regalia 
walked  around  the  principal  streets  of  the 
city,  especially  at  the  peak  hours  of  the 
day  and  evening,  when  there  were  lots  of 
people  on  the  streets.  They  carried  signs 
on  their  backs,  copy  on  the  signs  announc- 
ing title  of  picture,  name  of  theatre  and 
play  dates. 

The  above  is  another  example  of  the 
fine  service  being  rendered  by  many  usher 
staffs  in  Publix-New  England  theatres,  an 
outgrowth,  we  believe,  of  the  idea  that  was 
started  in  the  Publix-Olympia  in  Boston 
quite  some  time  ago.  Since  then  we've  had 
many  occasions  to  comment  upon  willing- 
ness on  the  part  of  ushers  in  that  section 
to  lend  a  hand  in  exploitation  activities. 


GROUPING  THE  ADS! 


Bancroft  i 

Miriam  Hopkins 


fmm 


Ceor{f< 


tt(«i«llk>n  in  WJrt  MIRACLE  PICTURE  tfy, 

£ZS?2S.  SYLVIA  SIDNEY 
CHESTER  MORRIS 

10c  Unll  I  PM.  hoaL  IOHM  y^, 

"?'ZT,  .f~Z.  '"'1    torn  Coocah    Mowi  Eosworrn 


Vi 

pan     lhi    boct  "IS?* 


"GIRL  CRAZY" 

WHEELER  i  WOOLSET 


HOOT  Gibson 

'paramount^ 

RONALD  COUWAJj 
T>ppnwSMITH" 

/ILL  ROGERS 


Danziger  pulled  out  of  Cincinnati,  but  ap- 
parently his  successor  liked  group  ads  in  this 
style  because  we  find  that  the  R.K.O.  houses 
in  that  Ohio  city  still  maintain  swell  looking 
combination  ads. 


May    7  ,  1932 


MOTION    PICTURE  HERALD 


57 


PERSONALITIES 


MEL  TODD,  manager  of  the  Princess 
Sheatre,  Cheyenne,  Wyo.,  has  been  granted 
a  furlough  pending  recovery  of  his  health. 
Mark  Benheimer,  of  the  Kieva  Theatre, 
Durango,  will  pinch  hit  at  the  Princess 
while  Todd  is  away.  Charles  Ernst,  for- 
merly with  Fox  at  Monte  Vista,  will  take 
over  Benheimer's  post. 

V 

PAUL  HOPPIN,  manager  of  the  Plaza 
Theatre,  Denver,  Colo.,  has  been  vacation- 
ing in  the  East. 

V 

W.  SHAY  AND  S.  WHITE  have  re- 
opened the  Everson  Theatre,  Everson, 
Wash. 

V 

P.  L.  MARCH  has  been  named  by  S.  D. 
and  J.  H.  C.  Schoeneman  as  manager  of 
the  Gay  and  Crystal  Theatres,  Wayne,  Neb. 
March  was  formerly  in  charge  of  the  March 
and  Coyote  Theatres,  Vermillion,  and  is  an 
experienced  showman. 

V 

M.  A.  BOLING  has  installed  new  sound 
equipment  in  the  Boling  Theatre,  Boling, 
Kans. 

V 

H.  B.  LONG,  projector  of  the  new  Co- 
lonial Theatre,  Bay  City,  Texas,  expects  to 
have  the  house  in  operation  about  the  mid- 
dle of  May. 

V 

MAURICE  BARR,  formerly  city  man- 
ager for  Publix  in  New  Orleans,  La.,  and 
recently  promoted  from  that  post  to  di- 
vision manager  of  de  luxe  houses  in  the 
Dallas  zone,  was  tendered  a  banquet  by  his 
old  employees  prior  to  leaving  town.  Dur- 
ing the  dinner  he  was  presented  with  a 
handsome  leather  golf  bag  and  set  of  sticks. 

V 

A.  G.  SMITH,  recently  with  National 
Theatre  Supply  in  Kansas  City,  has  been 
appointed  manager  of  the  Uptown  Theatre, 
same  city. 

V 

GLENN  CARVER,  Dickinson  manager 
at  Parsons,  Kans.,  has  been  switched  to 
management  of  the  Plaza  Theatre,  Trenton, 
Mo.,  replacing  J.  A.  Jeffries,  who  has  been 
transferred  to  Kansas  City. 

V 

CHARLIE  CARROLL,  manager  of  the 
American  Theatre,  Oakland,  Calif.,  for 
eleven  years,  has  taken  over  operation  of 
the  house  on  his  own,  following  expendi- 
ture of  approximately  $50,000  for  improve- 
ments. Owen  Hartman  has  been  named 
assistant  manager.  A  second  run  policy 
will  be  put  in  effect. 

V 

M.  SHAFT  is  the  new  manager  of  the 
Lido  Theatre,  Bronx,  New  York  City,  suc- 
ceeding Herman  Kanter.  The  house  is 
operated  by  Abraham  Leff,  owner  of  sev- 
eral theatres  in  the  northern  neck  of  the 
city. 

V 

J.  B.  GARDNER,  former  theatre  owner 
and  furniture  dealer  at  Sandpoint,  Idaho, 
has  purchased  the  Rex  Theatre,  Priest 
River,  from  W.  L.  Casey. 

V 

MILTON  WIGHT,  manager  for  the 
Mercys  at  Kennewick  and  Pasco,  Wash., 
recently  announced  reopening  of  the  Lib- 
erty Theatre  in  Kennewick.  The  house  has 
been  dark  since  the  first  of  the  year. 

V 

J.  B.  SHEARER,  former  manager  of 
theatres  in  Duluth  and  Park  Rapids,  Minn., 
has  taken  over  management  of  the  State 
Theatre,  Rapid  City,  S.  D. 


A.  CHANOW  has  been  placed  in  charge 
of  the  Park  and  Rialto  Theatres,  Everett, 
Mass.,  succeeding  the  late  William  J.  Sulli- 
van. Chanow  will  make  his  headquarters 
at  the  Park. 

V 

FRANK  VESLEY  has  succeeded  Wil- 
liam Glackin  as  manager  of  the  California 
Theatre,  Sacramento,  Calif.  Vesley  is-  one 
of  the  pioneer  showmen  of  the  state.  Glack- 
ing  has  been  transferred  to  management 
of  the  Fox  Capitol. 

.  V 

C.  A.  LARNED  recently  reopened  the 
newly  decorated  Paramount  Theatre,  La 
Crosse,  Kans. 

V 

CECIL  P.  GRAY  is  on  the  job  as  the 

new  manager  of  the  Dickinson  Theatre, 
Fayette,  Mo. 

V 

A.  N.  LEITCH  has  reopened  the  Park 
Theatre  at  Arnolds  Park,  Spirit  Lake,  Iowa. 

V 

R.  J.  MACK  has  succeeded  Ned  Wright 
as  manager  of  the  Jayhawk  Theatre,  To- 
peka,  Kans.,  it  was  recently  announced  by 
Harry  McClure,  district  manager  for  Fox- 
Midwest.  Charles  Boshart,  former  door- 
man at  the  Jayhawk,  has  been  promoted  to 
management  of  the  Fox-State,  another  local 
house. 

V 

C.  T.  ESTENSON  has  reopened  the 
Halstad  Movies,  showhouse  at  Halstad, 
Minn. 

V 

H.  GILBERT  had  been  appointed  man- 
ager of  the  Riviera  Theatre,  Syracuse,  N.  Y., 
by  Syracuse  Amusement  Corp. 

V 

JAMES  CARNIVAS  has  taken  over  man- 
agement of  the  Andrews  Theatre,  Sala- 
manca, N.  Y. 

V 

LAURA  MARCONX  has  reopened  the 
Legion  Theatre,  Wavland,  N.  Y. 

V 

A.  CYSNYKA  has  been  named  manager 
of  the  A.  C.  Theatre,  Lackawana,  N.  Y. 

V 

B.  C.  CHURCH  (Mrs.)  operator  of  thea- 
tres in  West  Union,  West  Va.,  has  taken 
over  operation  of  the  Burt  Theatre,  Man- 
nington,  West  Va.,  from  W.  B.  Urling. 


CLUB 

EMBLEM  PIN  ! ! 

Use  This  Blank: 

Managers'  Round  Table  Club 
MOTION  PICTURE  HERALD 
1790  Broadway,  New  York 

Kindly  send  me,  postpaid,    Club 

pins,  for  which  I  enclose  payment  at  $1.00 
per  pin. 

Name  of  Member  

Theatre  

Address  

City  State  


HAL  HONORE,  formerly  with  the  Fox- 
California  Theatre  in  Berkely,  Calif.,  will 
handle  publicity  for  the  American  Theatre, 
Oakland,  a  house  recently  taken  over  by 
Charlie  Carroll. 

V 

STANLEY  E.  SCHWAHN,  manager  of 
the  Patee  Theatre,  Lawrence,  Kans.,  was 
recently  elected  chairman  of  the  Merchants' 
Bureau,  local  Chamber  of  Commerce. 

V 

FRED  J.  DOLLE,  president  of  the 
Fourth  Avenue  Amusement  Company, 
Louisville,  Ky.,  has  announced  the  resig- 
nation of  George  A.  Sine,  former  assistant 
to  the  general  manager.  Sine's  old  post 
has  been  done  away  with.  He  has  not  as 
yet  announced  future  plans. 

V 

GROVER  C.  KINNEY,  recently  with 
the  U.  S.  Army  entertainment  service,  has 
leased  the  Washington  Park  Theatre,  Den- 
ver, Colo. 

V 

J.  C.  ROUSCH  has  purchased  the  Park 
Theatre,  Mason  City,  Iowa,  from  Lou  Levy. 
Syd  Levy  was  the  former  manager. 

V 

HENRY  MYERS  has  resigned  as  man- 
ager of  the  Grand  Theatre,  Wallace,  Idaho, 
and  is  replaced  by  Fred  Ketch,  former 
vaude  performer.  Myers  has  been  in  charge 
of  the  Grand  since  '28. 

V 

EUGENE  O'KEEFE  has  assumed  his 
duties  as  manager  of  the  Fox  Theatre,  Bill- 
ings, Mont.,  replacing  R.  E.  Archibald, 
who  has  entered  partnership  with  R.  Car- 
rothers  in  the  operation  of  a  house  at  Cor- 
onado  Beach,  Calif. 

V 

W.  H.  McDONALD,  former  assistant 
manager,  has  been  appointed  manager  of 
the  Babcock  Sheatre,  Billings,  replacing 
Eugene  O'Keefe. 

V 

RAYMOND  PARKS  is  the  latest  "man- 
ager of  the  day"  to  fall  into  the  clutches  of 
the  law  at  Plainfield,  N.  J.,  for  the  running 
of  Sunday  movies  at  the  three  Publix  houses 
in  that  city.  His  is  the  thirteenth  arrest 
over  as  many  consecutive  Sundays.  All  are 
held  answerable  to  the  meeting  of  the  May 
grand  jury. 

V 

M.  E.  BERKHEIMER,  formerly  manager 
of  the  Fox-Kiva  Theatre,  Durango,  Colo., 
has  been  made  manager  of  the  Paramount 
Theatre,  Chevenne,  Wyo. 

V 

SOL  SHULKIN  has  opened  the  World 
Theatre,  Sioux  Citv,  Iowa. 

'  V 

E.  G.  SWANK  has  started  construction 
of  a  new  theatre  at  Salina,  Kas. 

V 

REX  THOMPSON,  operator  of  the  Com- 
munity Theatre,  Port  Orchard,  Wash.,  has 
acquired  the  Vashon  Island  Theatre  and  will 
reopen  same. 

V 

RAY  MEYER  has  taken  over  manage- 
ment of  the  Lakota  Theatre,  formerly 
known  as  the  World,  at  Lakota,  Iowa. 

X7 

JOHN  HAMRICK,  well  known  showman 
of  the  Northwest,  has  leased  the  Oriental 
Theatre,  Portland,  Ore.,  which  will  be  re- 
opened under  first  run  policy. 

V 

E.  J.  SPARKS,  head  of  the  Sparks  Cir- 
cuit in  Florida,  has  reopened  the  Athens 
and  Tov  Theatres,  Deland. 


58 


MOTION    PICTURE  HERALD 


May    7  ,  1932 


AN  INCENTIVE  FOR  EVERY  R.K.O.  MANAGER! 

We  print  below  a  statement  trom  Harold  B.  Franklin  regarding  his  views  on  theatre 
operation  and  the  relationship  between  the  field  and  the  home  office.  Long  an  admirer  of 
Mr.  Franklin  and  his  methods,  we  hasten  to  broadcast  his  recent  statement  because  every 
house  manager  on  the  R.K.O.  circuit  will  rejoice  in  working  under  a  leader  with  such 
liberal  views.  "CHICK" 

"I  have  operated  many  theatres.  And  whatever  measure  of  success  I  have 
had  arises  from  the  fact  that  individuality  has  always  been  encouraged  where 
found.  These  lines  will  be  followed  and  all  possible  latitude  allowed  men  possessing 
such  qualities.  Responsibility  should  be  definitely  placed,  and  when  it  is  entrusted 
to  the  proper  hands,  we  have  achieved  good  organization.  Division  managers  of 
our  circuits  will  operate  almost  as  if  they  were  the  owners  of  their  houses  and  it 
is  my  guess  they  will  feel  their  duties  and  obligations  keenly.  We  will  not  attempt 
to  direct  their  every  move  from  New  York.  The  New  York  organization  will  serve 
to  guide  operations,  to  coordinate  and  to  inspire,  if  you  please. 

"You  are  not  to  feel,  because  of  my  entrance  into  this  situation,  that  there 
will  be  wholesale  shifts  and  changes.  There  may  be,  of  course,  some  realignment, 
but  in  this  event  we  seek  to  make  our  changes  and  promotions  from  within  the 
ranks.  This  company  has  a  very  definite  investment  in  its  employees  and  we  not 
only  improve  the  status  of  this  investment  when  we  discover  men  within  our  ranks 
who  can  assume  large  responsibilities  but  we  build  our  morale — already  good — to 
even  better  proportions. 

"There  is  a  feeling  prevalent  in  R.K.O.  and  the  theatre  companies  that  the 
downswing  has  been  reached  and  that  the  upward  trend  has  begun.  We  want  to 
continue  the  spirit  of  encouragement  within  our  own  ranks,  and  the  best  way  of 
doing  it  is  to  stress,  once  more,  our  determination  to  take  advantage  of  the  man- 
power within  the  organization  and  to  give  the  manpower  every  opportunity.  In 
the  days  when  the  Keith  Circuit  operated  its  houses  in  the  East  and  the  Orpheum 
Circuit  under  Mr.  Beck  its  western  chain,  the  local  management  was  given  both 
power  and  ieeway.  You  must,  of  course,  have  your  men  before  you  can  go  through 
with  this  policy,  but  unquestionably  theatre  management  cannot  be  done  from  one 
office.  This  explains  our  determination  to  constitute  the  home  office  as  a  guide 
and  as  a  place  from  which  suggestions  emanate,  but  we  do  want  to  have  our  men 
everywhere  be  managers,  not  only  in  name  but  in  practice." 

HAROLD  B.  FRANKLIN 


ROUND  TABLE  BIOGRAPHIES 

On  his  return  to  Indianapolis  at  the  close 
of  the  World  War,  Carroll  Coffel  turned 
his  attention  to  showbusiness  and  for  a 
starter  secured  a  permit  to  work  as  an  ex- 
tra prop  man  at  a  local  theatre.  He  stayed 
on  that  job  until 
Barton  and  Oleson 
opened  the  Strand 
at  Crawfordsville 
in  1919  and  then 
went  with  that  out- 
fit as  a  stage  car- 
penter, remaining 
with  Arthur  Jack- 
J^Bl    •~-m~J  "  "   when  that 

showman  took  over 

wfia  worked  Jack- 

son until  Septem- 
ber, 1928,  taking 
out  road  shows, 
etc.,  and  when  the  Vonderschmitt  Amuse- 
ment Company  acquired  the  Strand,  took  a 
two  months'  rest.  On  his  return  he  went 
with  Vonderschmitt  as  maintenance  man  for 
the  entire  circuit  and  when  the  Strand  be- 
came Publix  property  he  remained  as  assist- 
ant manager.  He  subsequently  was  appointed 
manager,  a  post  we  find  him  filling  today. 

Coffel  was  born  in  Illinois  in  the  year 
1898  and  was  graduated  from  High  School 
at  the  age  of  16.  He  takes  an  interest  in 
civic  organizations  and  is  a  charter  mem- 
ber of  the  local  Lions  International.  He 
has  had  plenty  of  experience  in  many 
branches  of  showbusiness  and  thinks  he 
would  again  choose  it  for  a  career  if  he 
had  to  start  all  over  again,  only  he'd  start 
at  an  earlier  age. 


Randforce  Changes 

George  Langbart,  Supervisor  of  the  Park 
Slope  Division,  in  addition  to  looking  after 
the  Carleton,  will  also  have  charge  of  the 
Atlantic ;  Lou  Schnitzer  has  replaced  Mey- 
ers, resigned,  at  the  Cross  Boy ;  Harvey 
Fleischman  is  filling  Sach's  post  at  the  Em- 
bassy;  George  Seed  has  been  transferred 
to  the  Leader,  replacing  Manager  Falk, 
who  replaces  Simon,  resigned,  at  the  Stone ; 
D.  Serecky  has  succeeded  Manager  Nolan 
at  the  Maspeth ;  Manager  Braudio  is  tem- 
porarily out  of  the  running  at  the  Roebling, 
owing  to  indefinite  closing  of  that  house ; 
George  Davis  has  replaced  Kurland. 


ACKERY  PLEASED  HIS 
PATRONS  BY  A  TIE-UP 
WITH  A  PHOTOGRAPHER 

A  tie-up  made  with  a  local  photographer 
by  I.  F.  N.  Ackery,  manager  of  the  Do- 
minion Theatre,  Vancouver,  Canada,  re- 
cently made  a  big  hit  with  his  patrons. 

He  arranged  with  the  studios  to  present 
each  patron  with  a  photograph  of  themselves, 
or  of  a  child  up  to  six  years  of  age,  as  an 
Easter  greeting  gift.  Sittings  were  made  by 
appointment.  The  photographer  printed  up 
10,000  attractive  cards  for  the  occasion,  giv- 
ing details  of  the  offer.  These  were  handed 
out  to  each  patron  as  he  or  she  entered  the 
theatre.  The  reverse  side  carried  ad  on 
current  attraction. 


The  lobby  display,  as  illustrated  in  the 
accompanying  photo,  consisted  of  large  col- 
ored photographs  of  the  theatre  staff,  all 
supplied  by  the  studios.  Interest  was  aroused 
through  trailer,  newspaper  advertising  and 
four  window  displays  in  prominent  down- 
town stores. 

Good  business  for  both  theatre  and  studios 
resulted  from  this  tie-up,  states  Ackery,  and 
it  was  regarded  by  patrons  as  a  "refined 
form  of  publicity."  The  photographer 
cashed  in  through  advertising  and  many 
orders  for  additional  pictures. 


Holt  Now  RKO  Chief! 

Nat  Holt,  well  known  Kansas  showman 
and  district  manager  for  Fox  theatres  in  the 
Midwest,  is  H.  B.  Franklin's  selection  for 
the  post  of  divisional  director  of  all  RKO 
houses  in  Cleveland,  Cincinnati  and  Detroit. 


WAR  ANGLE  PLAYED  UP  BY  GEORGE  LABY 


Carroll  Coffel 


Photo  above  shows  one  of  the  last  displays  engineered  for  the  Washington  Street 
Olympia  Theatre,  Boston,  Mass:  by  Manager  George  Laby  before  he  moved  over  to 
the  New  Paramount  Theatre.  The  war  angle  was  emphasized  on  "Broken  Melody" 
(Man  I  Killed)  and  this  picture  had  an  exceptional  run  in  Boston.  Note  the  bugler,  who 
stood  in  lobby  and  intermittently  sounded  notes.  Views  show  either  side  of  entrance, 
with  long,  upright  panels  of  stills. 


May    7,  1932 


MOTION    PICTURE  HERALD 


59 


Today 

"1  25c 


STRAND 


A  Dashing,  Daring  Debutante  Whose 
Escapades  Took  Her  From  Society 
Pages  to  Front  Pages  of  Newspapers! 

SALLY  E1LERS 

(Star  of  "BAD  GIRL") 

EL  BRENDEL 

Aa  a  Swede  Cop 


60 


MOTION    PICTURE  HERALD 


May    7  ,  1932 


REALLY  HAPPENED! 


B  y 

ROY  HUFFORD 


Hufford  hit  upon 
a  real  funny  slant 
here.  Have  you  no- 
ticed how  some  of 
the  more  recent  re- 
leases  read  when 
grouped  together? 
'Spanic  if  you  get 
them  right. 


T**.         With  V„ 


ROUND  TABLE  BIOGRAPHIES 

At  the  age  of  17  years  nothing  looked 
better  in  the  way  of  a  business  career  to 
John  Roger  Ludy  than  showbusiness  and  so 
he  waded  into  the  game  as  a  member  of 
a  carnival  band.  Since  that  time  he  has 
been  musician,  with 
a  circus,  had  his 
own  orchestra  for 
several  years,  and 
we  now  find  him 
holding  down  the 
job  of  manager  at 
the  Hines  Theatre, 
Portland,  Ind. 

Ludy  was  born  in 
Winchester,  Ind.,  in 
the  year  1894  and 
received  his  educa- 
tion in  Winches- 
John  R.  Ludy  ter  and  Portland 
schools.  While  fol- 
lowing the  show  game,  after  graduation,  he 
saw  service  during  the  World  War  with 
the  159th  Depot  Brigade.  After  discharge 
he  again  took  up  direction  of  an  orchestra. 
He  has  since  worked  for  the  Moller  Enter- 
prises and  has  managed  the  Royal,  Thea- 
torium,  Princess  and  Hines  Theatres. 

That  he  picked  out  a  profession  suited  to 
his  tastes  is  indicated  in  his  statement  that 
he  would  again  choose  showbusiness  if  he 
had  to  start  all  over  again.  He's  a  married 
man  and  active  in  Portland  civic  life,  be- 
ing a  member  of  the  Masons,  American  Le- 
gion and  the  K.  of  P. 


Street  Stunt  by  Maizlish 

Harry  Maizlish,  Warner  exploiteer  on  the 
West  Coast,  is  always  up  to  something  new 
in  the  way  of  dressing  theatre  fronts,  etc. 
One  of  his  latest  exploits  was  the  erection 
of  five  frame  arches  across  Hollywood 
Boulevard  for  the  engagement  of  "It's 
Tough  to  Be  Famous."  On  the  arches  40 
portraits  of  internationally  famous  person- 
ages were  painted.  The  display  gave  the 
street  a  holiday  attire,  helped  along  by  bunt- 
ing, flags  and  streamers. 


WEISS  ENGINEERED 
CORKING  CAMPAIGN 
ON  TARZAN  PICTURE 

A  striking  front,  atmospheric  effects  at 
theatre  entrance  and  in  foyer,  tie-ups  with 
local  merchants  and  many  other  interesting 
stunts  featured  the  campaign  made  on  "Tar- 
zan,  the  Ape  Man"  by  Harry  H.  Weiss, 
formerly  manager  of  the  Paramount  Theatre, 
Miami,  Fla. 

Activities  at  the  theatre,  special  stories 
in  two  newspapers,  special  exploitation  and 
the  radio  all  figured  conspicuously  in  the 
advance  campaign.  The  papers  gave  gener- 
ous space  to  stories,  readers  and  cuts  of 
Weismuller  and  scenes  from  picture ;  a  local 
station  broadcasted  announcements  twice 
daily  in  return  for  a  tie-up  made  in  refer- 
ence to  the  naming  of  certain  telephone 
numbers  and  still  another  radio  station  made 
single  announcements  for  three  days  dur- 
ing run  of  picture. 

Exploitation  included  bumper  announce- 
ments on  25  local  taxicabs  two  days  in  ad- 
vance and  during  run  of  show ;  placing  of 
four  desk  pieces  in  downtown  arcades  with 
book  containing  supply  of  stills  and  notice 
that  Johnny  Weismuller  invited  people  to 
view  the  scenes ;  distribution  of  5,200  cards 
each  bearing  a  letter  of  the  title  "Tarzan," 
with  copy  instructing  holders  to  seek  other 
cards  to  make  up  the  entire  set  and  then 
secure  a  pass  at  the  box-office  (R  was  used 
as  the  key  letter)  ;  use  of  50  special  quarter- 
sheet  window  cards  for  merchants  who  dis- 
tributed the  "Tarzan"  cards ;  the  distribu- 
tion of  75  script  invitations  to  well  known 
people  about  town ;  distribution  among  soda 
fountain  and  barbecue  stands  of  5,000  paper 
napkins  with  special  imprint ;  distribution  of 
50  14  x  17  cards,  each  carrying  a  still,  in 
prominent  windows,  and  a  special  BVD 
swim  suit  tie-up  for  a  window  in  the  lead- 
ing department  store. 

Both  the  card  gag  and  special  script  in- 
vitations mentioned  above  were  instrumental 
in  creating  a  lot  of  word-of-mouth  advertis- 
ing.   Regarding  the  cards,  it  is  taken  for 


granted  that  those  which  bore  the  key  let- 
ter "R"  were  issued  only  in  the  quantity 
desired  for  a  predetermined  number  of 
passes. 

The  scripts  were  made  to  represent  an 
old-time  parchment  communication,  rolled 
and  sealed  with  wax  and  red  ribbon.  While 
about  75  were  sent  out  only  four  were  given 
up  at  the  door,  proving  that  most  were  kept 
for  souvenirs  of  the  occasion.  Further  proof 
of  this  was  demonstrated  by  the  number  of 
phone  calls  requesting  one.  A  special  effort 
was  made  to  get  one  to  Arthur  Brisbane,  a 
guest  at  the  Lion's  Club  luncheon,  and  it 
became  the  object  of  much  attention  as  it 
passed  from  hand  to  hand. 

The  accompanying  photos  will  convey  a 
fair  idea  of  the  front  and  special  jungle 
lobby  constructed  for  this  show.  First,  note 
the  huge  block  letters  set  along  edge  of  side- 
walk in  front  of  the  theatre,  all  about  seven 
feet  high  by  18  inches  deep.  Next,  take  a 
glance  at  the  lair-like  entrance  to  the  lobby, 
with  crocodile  creeping  out  from  one  cor- 
ner. Then  the  narrow  inner  lobby  with  its 
profusion  of  Spanish  moss,  palmetto  palm 
and  other  native  shrubbery,  all  of  which  lent 
itself  admirably  for  jungle  atmosphere. 
Among  the  plant  life  in  the  lobby  were  a 
number  of  stuffed  animals  promoted  from  a 
local  collector  and  these  also  helped  round 
out  the  general  scheme. 

Miami  looks  upon  Johnny  Weismuller  as 
a  native  son  and  it  was  only  natural  for 
Weiss,  in  addition  to  cashing  in  on  the  ex- 
ploitation possibilities  offered  by  the  film. 


to  put  on  a  corking  good  campaign.  It  is 
well  to  mention  in  connection  with  that 
Swim-Suit  tie-up  that  the  department  store 
was  the  ritziest  one  in  town  and  hard  to 
crash  for  an  entire  window.  He  is  also  to  be 
commended  for  that  extraordinary  sidewalk 
display  of  block  letters  and  jungle  atmos- 
phere. In  fact,  the  entire  campaign  was  well 
rounded  out  in  all  respects  and  will  undoubt- 
edly rank  as  an  outstanding  one  in  the 
round-up  being  waged  by  M-G-M  for  best 
efforts  on  "Tarzan." 


May    7,  1932 


MOTION    PICTURE  HERALD 


65 


MORE  CAMPAIGNS  ON  "FIREMAN 


W.  A.  Lanagan, 

Rembert  Theatre,  Longview,  Tex. 

Considerable  originality  featured  Lanagan's 
campaign  and  after  carefully  looking  over  the 
press  sheet  he  decided  to  play  up  the  title  and 
name  of  Brown. 

He  sold  the  local  newspaper  on  the  idea  of 
pulling  a  "Brown  Convention"  and  promised 
that  he  would  personally  engineer  the  promotion 
of  a  full  cooperative  page  among  the  mer- 
chants in  exchange  for  publicity.  Other  ad- 
vance work  included  use  of  trailer  one  week  in 
advance ;  shadow  box,  main  auditorium ;  cutout 
display  in  foyer ;  window  cards  in  choice  win- 
dows ;  tie-ups  with  stores ;  lobby  display  of 
gifts  to  be  given  winners  of  contest ;  24-sheet 
marquee  display,  and  inserts  in  leading  cafes. 

Other  stunts  included  a  big  street  parade,  ar- 
ranged through  cooperation  of  local  fire  de- 
partment ;  gifts  of  hosiery,  through  tie-up  made 
with  store,  to  first  five  women  entering  theatre 
on  opening  day ;  invitations  to  all  persons  named 
Brown  to  be  guests  in  return  for  registration 
at  box  office  prior  to  1  P.  M.  on  playdate  (56 
registered)  ;  use  of  local  celebrity  as  M.  C,  and 
a  strong  newspaper  campaign. 

Business  was  'way  above  normal,  Lanagan 
states. 


Alvin  Hostler, 

Strand  Theatre,  Altoona,  Pa. 

A  variety  of  stunts,  including  a  novel  street 
ballyhoo  of  a  Ford  with  trick  rear  wheels,  were 
used  by  Hostler.  The  car  was  rigged  up  to 
resemble  a  fire  truck,  with  ladders  and  lengths 
of  hose  placed  along  front  fenders  and  young 
driver  dressed  in  slicker  and  regulation  hat. 
When  the  car  was  driven  about  10  miles  per 
hour  it  would  bounce  all  over  the  street.  Extra 
attention  was  attracted  when  one  of  the  wheels 
came  off  in  the  busiest  section  of  the  town. 

Lobby  announcements  were  made  three  weeks 
in  advance ;  radio  broadcast  three  days  prior 
to  opening ;  a  tie-up  effected  with  local  sporting 
goods  store ;  ushers  were  dressed  in  fireman 
outfits,  and  special  invitations  were  issued  to 
local  firemen  to  attend  a  special  showing.  The 
picture  played  a  week  to  extra  good  business. 


J.  R.  MacEachron, 

Majestic  Theatre,  Stuttgart,  Ark. 

The  local  fire  department  lent  a  helping  hand 
to  MacEachron  for  his  campaign  on  this  pic- 
ture, as  it  happened  to  be  engaged  at  the  time 
in  a  grass-burning  move  to  keep  down  fire  haz- 
ards. The  use  of  banners  on  fire  trucks,  adver- 
tising picture  and  theatre,  gave  the  attraction 
plenty  of  publicity  as  the  trucks  worked  in  all 
main  and  outlying  sections  of  the  town.  The 
young  son  of  the  local  fire  chief  was  dressed 
in  uniform  and  tied  in  with  the  occasion. 

In  addition  to  the  fire  department  tie-up, 
MacEachron  issued  special  heralds  for  inser- 
tion in  Sunday  editions  of  local  and  out-of- 
town  newspapers. 


Lenny  Freund, 

Albemarle  Theatre,  Brooklyn,  N.  Y. 

Schools,  the  local  fire  department  and  Boy 
Scouts  were  contacted  when  Lenny  Freund, 
manager  of  the  Albemarle  Theatre,  Brooklyn, 
N.  Y.,  planned  his  campaign  on  "Fireman." 

Brown's  popularity  among  school  children 
resulted  in  a  promise  from  practically  every 
principal  in  Flatbush  schools  to  allow  distribu- 
tion of  advertising  matter.  Bringing  attention 
to  the  picture  among  the  youngsters  in  this 
wise,  thought  Freund,  would  result  in  good 
word-of-mouth  advertising  among  the  parents. 

Both  old  and  modern  fire  fighting  equipment 
were  obtained,  the  former  from  the  Volunteer 
Association  and  the  latter  from  a  well  known 
manufacturer's  agent.   The  flagpole  of  the  the- 


DUE  to  the  number  of  campaigns  sent 
the  Warner  Home  Office  and  this  de- 
partment by  contenders  for  honors  on 
"Fireman,  Save  My  Child,"  we  are  forced 
at  this  time  to  include  the  balance  in  con- 
densed form  instead  of  setting  forth  details 
of  each  campaign  in  a  separate  story.  This 
move  is  not  by  any  means  to  be  construed 
other  than  lack  of  space  and  a  desire  on 
our  part  to  get  all  campaigns  into  print 
within  a  reasonable  time.  Outstanding  fea- 
tures of  the  following  campaigns  will  be 
discussed  in  detail  at  a  future  date. 


atre  was  also  used  for  display  of  a  dummy  fire- 
man. 

In  line  with  the  gag  used  by  the  Warner 
Theatre,  Broadway,  New  York  City,  he  ran  a 
pipe  line  from  the  heating  plant  to  roof  of 
marquee  for  a  fire  and  smoke  effect.  Red  flood 
lights  were  used  to  complete  the  illusion.  This 
worked  so  well  that  it  resulted  in  a  fire  alarm, 
described  elsewhere  on  this  page. 

Additional  effort  included  use  of  pictorial 
three-sheets  on  bill-boards ;  arrangements  made 
with  fire  captain  for  Firemen's  Family  Night; 
distribution  of  1,000  fireman  hats  among  school 
children ;  special  auto  summons  made  up  for 
attachment  to  steering  wheels ;  use  of  paper  nap- 
kins in  local  restaurants  ;  use  of  triangle  cards 
on  corner  poles  at  street  corners ;  use  of  stickers 
on  newspapers  sold  at  local  stands,  and  sev- 
eral thousand  "For  your  personal  attention" 
envelopes  distributed  by  usher  staff.  All  adver- 
tising carried  the  slogan,  "Guaranteed  Enter- 
tainment for  Young  and  Old." 

Considering  the  fact  that  but  little  exploita- 
tion is  done  along  Flatbush  Avenue,  Freund 
appears  to  have  put  over  a  most  comprehensive 
campaign. 


James  T.  McManus, 

Marlboro  Theatre,  Marlboro,  Mass. 

The  fire  department  angle  was  extensively 
carried  out  in  a  variety  of  selling  stunts  by  Mc- 
Manus and  his  stand-in  with  the  local  depart- 
ment stood  him  to  excellent  advantage.  The 
display  in  the  lobby  included  red  lights  in  inner 
lobby  one  week  ahead ;  29  fireman  helmets 
promoted  for  ceiling  hangers,  and  on  box  office 
and  marquee ;  six  nozzles  for  inner  lobby  and 
1,400  feet  of  hose  for  marquee;  large  imitation 
fire  axe  used  in  1910  for  anniversary,  suspended 
from  ceiling  in  inner  lobby;  fire  bell,  rung 
currently  by  cashier,  and  use  of  wall  frames 
for  stills  and  inserts. 

A  thirty-five-year-old  fire  steamer  was  also 
promoted  from  a  neighboring  town  for  a  bally- 
hoo. Two  horses  and  a  driver  were  also  ob- 
tained at  no  cost  to  haul  the  steamer  around 
town  opening  day  and  one  day  in  advance.  This 
novelty  attracted  a  large  crowd.  Marlboro  fire- 
men were  also  invited  to  attend  the  show  on 
opening  night  and  they  came  in  full  uniform. 
Newspaper  advertising  was  slightly  over  aver- 
age. Readers  and  scene  mats  were  used  daily. 
Excellent  business  resulted. 


WHAT  PRICE  PUBLICITY! 

Unaware  that  a  well  meaning  neighborhood  citi- 
zen(?)  had  turned  in  a  fire  alarm  when  he  tested 
out  the  Fire  and  Smoke  effect  on  the  front  of  the 
house  the  night  before  "Fireman,  Save  My  Child" 
opened,  Lenny  Freund,  manager  of  A.  H.  Schwartz's 
Albemarle  Theatre,  Flatbush  Ave.,  Brooklyn,  re- 
cently had  the  pleasure  of  making  explanations  to 
the  Chief  when  the  engines  arrived  at  the  theatre. 

It  was  a  great  gag  and  it  drew  a  big  crowd  but 
the  Chief  warned  Lenny  that  it  would  not  be  in 
order  again,  under  penalty  of  a  severe  fine. 


Tony  Williams, 

DeWitt  Theatre,  Bayonne,  N.  J. 

A  movement  to  include  all  local  exempt  fire- 
men of  his  city  in  a  benefit  offer  made  by  the 
State  Association  was  seized  upon  by  Tony 
Williams  as  a  means  to  exploit  this  picture. 
It  took  considerable  salesmanship  on  Tony's 
part  to  persuade  the  group  to  cooperate,  but  he 
finally  won  their  consent  to  contribute  old  equip- 
ment, photos,  etc.,  that  dated  back  as  far  as 
the  year  1840.  The  newspaper  took  up  the  story 
and  published  a  reader  each  day,  commenting 
upon  some  person  who  spotted  a  relative's  pic- 
ture or  some  other  novel  article  in  the  lobby. 
The  "exempts"  also  agreed  to  parade  to  the 
theatre  on  opening  day,  all  in  return  for  card 
propaganda  in  lobby.  The  stunt  turned  out  to 
be  both  a  box  office  stimulant  and  builder  of 
good  will. 


J.  A.  McDonald, 

Memorial  Theatre,   McKeesport,  Pa. 

Cooperation  from  the  local  fire  department 
and  a  ladder  contest  for  the  youngsters  played 
important  parts  in  McDonald's  campaign. 

One  week  in  advance,  in  addition  to  a  lobby 
display  of  stills,  special  cards  and  relics  of  the 
local  department,  he  made  arrangements  with 
the  Chief  for  the  loan  of  one  of  the  first  motor 
trucks  used  by  the  city.  This  truck  was  in 
use  all  of  the  day  preceding  opening  of  picture. 
On  opening  day  the  lobby  display  was  moved  to 
a  local  storeroom  and  shown  for  duration  of 
engagement. 

Twenty-five  ladders  were  constructoed  by 
members  of  the  Junior  Komic  Club  and  sub- 
mitted for  the  construction  contest.  Prizes  were 
awarded  for  the  five  best  entries,  the  first  two 
being  a  three-month  membership  in  the  Y.  M. 
C.  A.,  given  by  the  local  branch. 


Frank  LaBar, 

Imperial  Theatre,  Asheville,  N.  C. 

Resourcefulness  played  an  important  part  in 
Frank  LaBar's  campaign,  and  when  taking  into 
consideration  the  small  outlay  of  cash  made, 
results  were  most  gratifying. 

The  old  city  post  office,  right  in  the  heart  of 
the  city,  was  being  torn  down  at  the  time,  and 
LaBar  made  arrangements  to  bill  the  fence 
around  the  building.  With  large  pedestrian 
traffic  around  the  spot,  it's  a  safe  bet  that  his 
announcement  reached  a  greater  portion  of  the 
city's  population.  This  tie-up  will  continue. 
Through  his  friendly  relations  with  local  news- 
papers, he  was  successful  in  securing  a  large 
amount  of  publicity,  especially  on  the  sports 
pages  where  it  would  attract  the  fans  of  this 
sort  of  picture.  Tear  sheets  at  hand  attest  this 
claim. 


Jack  Stein, 

Embassy  Theatre,  Orange,  N.  J. 

Approximately  2,000  people  were  lined  up  on 
opening  day  as  the  result  of  the  efforts  Jack 
Stein  made  to  secure  cooperation  from  city 
schools,  etc.  The  schools  were  sold  on  the  fact 
that  the  picture  had  been  placed  in  the  selected 
list  in  the  March  issue  of  the  M.  P.  Review, 
General  Federation  of  Women's  Clubs  and  that 
it  was  listed  as  family  entertainment. 

Other  selling  angles  included  a  walking  bally- 
hoo of  a  sandwich-man,  dressed  in  a  flaming 
red  shirt  and  fire  hat ;  display  of  stills  in  win- 
dows of  prominent  stores ;  trailer  one  week  in 
advance ;  outstanding  40  by  60  sheets  with 
clever  cutout  effect  of  Brown's  face,  and  distri- 
bution of  3,000  programs. 

The  above  resulted  in  high  gross  for  the  past 
seven  months. 


62 


MOTION    PICTURE  HERALD 


May    7  ,  1932 


MORE  SEATS  AROUND  THE  TABLE! 


DAVID  W.  HARRIS  was  proposed  for 
membership  in  the  Round  Table  Club  by 
William  Murphy,  of  Erpi,  who  tells  us  that 
Harris  is  a  newcomer  to  showbusiness.  We 
are  glad  to  have  him  with  us  and  hope  that 
this  department  will  prove  a  help  to  him 
with  the  management  of  the  Palace  Theatre 
down  in  Davy,  West  Va.  Just  as  soon  as 
he  catches  up  with  himself  we're  sure  that 
these  columns  will  carry  some  interesting- 
yarns  about  his  activities.  We  wish  him 
luck  in  his  new  venture. 

■  Wear  Your  Club  Pin!    !  !  

SAUL  L.  GOLDSTEIN  manages  the 
Ideal  Theatre  over  in  Roxbury,  Mass.,  and 
a  cordial  welcome  is  also  extended  this  new 
Club  representative  of  New  England.  A 
good  percentage  of  contributions  to  these 
pages  have  their  source  in  his  section  of  the 
States  and  we're  going  to  take  for  granted 
that  Goldstein  will  help  keep  up  the  excel- 
lent average.  Let's  hear  about  that  last 
good  gag  you  put  ove-  S*>ii1:  the  rest  of  the 
boys  will  want  to  be  let  in  on  it. 
—  Wear  Your  Club  Pin!    !  !  

JACK  CAMPION  is  the  assistant  man- 
ager of  the  Earle  Theatre  in  Washington, 
D.  C,  and  has  the  interesting  job  of  helping 
Manager  H.  E.  Lohmeyer  sell  his  shows. 
This  new  Club  member  is  27  years  of  age 
and  jumped  all  barriers  up  to  assistant 
manager  when  he  entered  this  game  under 
Publix  at  the  Riviera  Theatre  down  in 
Scranton,  Pa.  He  has  been  with  Lohmeyer 
for  the  past  six  months  and  with  the  able 
coaching  available  it  probably  won't  be  long 
before  he'll  be  branching  out  for  himself. 
Jack,  tell  your  boss  to  let  us  know  what's 
going  on  at  your  house,  or  with  his  per- 
mission, try  your  hand  at  knocking  out  a 
yarn  which  will  interest  your  fellow  Club 
members. 

 Wear  Your  Club  Pin!    !  !  

DAVE  SIMON  skippers  the  Palace 
Theatre  at  2404  Second  Avenue,  New  York 
City,  and  we're  taking  this  opportunity  to 
acknowledge  his  application  for  member- 
ship in  this  go-getting  aggregation  of  show- 
men of  the  World.  Before  Dave  took  over 
the  helm  of  the  Palace  he  had  charge  of  the 
Odeon  Theatre,  and  also  the  Palestine,  both 
New  York  City  houses,  and  with  all  that 
experience  to  his  credit  should  be  able  to 
make  a  lot  of  constructive  suggestions  on 
the  art  of  purveying  entertainment  to  the 
masses.  Let's  hear  from  you,  Dave,  just  as 
soon  as  the  opportunity  comes  along. 
 Wear   Your  Club  Pin!    !    !  ■ 

WILLIAM  JOSEPH  RUTH  is  another 
manager  in  the  big  city  of  New  York  to  be- 
come a  member  of  this  ever-growing  organ- 
ization of  showmen  and  he  hails  from  the 
uptown  section,  where  he  manages  the 
Morningside  Theatre,  2139  8th  Avenue.  Wel- 
come to  the  gang,  Bill,  and  it  will  not  be  our 
fault  if  you  don't  pan  out  as  a  real  active 
contributor  to  this  department.  Take  a  few 
minutes  off  next  breathing  spell  and  let  the 
Club  in  on  what  tricks  you're  pulling  in  the 
show-selling  line. 

 Wear  Your  Club  Pin!    !  !  

HARVEY  HANHEIM  hails  from  Pitts- 
burgh, Pa.,  where  he  manages  the  Idle  Hour 
Theatre.  However,  there  are  no  idle  hours 
among  Harvey's  twenty-four  each  day  for 
we  understand  he's  very  much  on  the  job  of 
selling  shows.  We're  glad  to  list  his  name 
among  the  recently-elected  Round  Tablers 
and  trust  that  he  intends  to  give  a  good  ac- 
count of  himself  as  soon  as  the  opportunity 
presents  itself.  Let  the  rest  of  the  gang  in 
on  what  is  going  on  down  your  way,  Man- 
heim,  and  we'll  pass  the  good  word  along. 


HENRY  EARLE  holds  forth  at  the  War- 
ner Strand  Theatre,  Syracuse,  N.  Y.,  a 
house  managed  by  Perry  Spencer,  former 
publicity  man  at  the  Strand  in  Utica,  N.  Y. 
Perry  proposed  Earle's  name  for  listing 
among  the  many  showmen  in  this  Club  and 
we're  taking  this  opportunity  to  acknowl- 
edge his  application  and  to  introduce  him  to 
his  fellow  showmen.  Let's  hear  further  from 
you,  Henry,  and  relay  our  best  regards  to 
Spencer.  We  noted  that  he  recently  crashed 
the  news  columns  of  many  papers  on  that 
letter-to-attorney  stunt  for  considerable  pub- 
licity and  hope  that  it  will  react  favorably. 

—Wear  Your  Club  Pin!    !  !  

WILLIAM  F.  VAN  DYNE  manages  the 
Orpheum  Theatre  up  in  Utica,  N.  Y.,  and 
at  this  writing  he,  too,  becomes  inducted  into 
this  vast  army  of  Round  Tablers.  He's  lo- 
cated in  a  hustling  Mohawk  Valley  city, 
where  the  folk  can  take  their  movies  or  let 
them  alone,  according  to  what's  offered,  and 
so  we  know  that  Van  will  have  a  few  tricks 
up  his  sleeve  which  will  be  of  interest  to  his 
fellow  Club  members.  Let's  hear  from  you, 
Bill,  and  pass  along  the  good  word  to  Garry 
Lassman  when  you  meet  him.  He  recently 
moved  to  your  town  from  Troy.  Give  him 
the  Club  grip,  which  is  just  an  old-fashioned 
handshake. 

 Wear  Your  Club  Pin!    !  !  

E.  M.  TANNENBAUM  is  another  owner- 
manager  to  join  the  exalted  order  of  Round 
Tablers  and  his  home  town  answers  to  the 
name  of  Olyphant,  Pa.,  where  stands  the 
Roxy  Theatre.  It  is  a  pleasure  to  list  this 
new  member's  name  among  the  many  on  the 
Club  roster  and  we'll  hope  to  hear  what 
Tannebaum  has  to  say  about  present  and 
future  prospects  for  showbusiness  down  his 
way.  Incidentally,  E.  M.,  just  what  are  you 
doing  to  pull  in  the  good  citizens?  Let 
your  fellow  showmen  in  on  your  recipe  for 
a  full  house. 


HERE'S  THE  BLANK 


APPLICATION  FOR 
MEMBERSHIP 

MANAGERS'  ROUND 
TABLE  CLUB 

Hey,  "Chick": 

Please  enroll  me  in  the  Club  and 
send  me  my  framed  certificate. 

Name   • 

Position   

Theatre  .  

Address   

City  

State   

(Mail  to  Managers'   Round  Table  Club, 
1790  Broadway,  New  York) 


ORVILLE  CROUCH  is  the  manager  of 
Loew's  Theatre,  Toledo,  Ohio,  and  he's  an- 
other showman  in  line  for  introduction  to 
the  many  members  of  this  organization. 
Crouch  was  proposed  as  a  Round  Tabler  by 
that  well  known  showman  Wally  Caldwell, 
manager  of  Loew's  Valentine,  also  in  To- 
ledo, and  we're  mighty  glad  to  have  addi- 
tional representation  in  that  city.  Let  the 
rest  of  the  gang  know  what  you've  been 
doing  in  showbusiness,  Crouch,  and  you  may 
do  that  by  shooting  the  dope  right  along  to 
Club  headquarters. 

 W ear  Your  Club  Pin!    !  !  

ALLAN  N.  SMITH  hails  from  down 
South  in  Newbern,  Tenn.,  where  he  man- 
ages the  Palace  Theatre,  and  he  was  pro- 
posed for  Club  membership  by  Howard 
Waugh,  former  manager  of  the  Warner 
Theatre,  Memphis,  and  a  well  known  and 
regular  contributor  to  this  department.  At 
this  writing  we  are  glad  to  record  that  Smith 
is  also  a  Round  Tabler  and  we'll  be  looking 
forward  to  what  he'll  be  sending  along  in 
the  way  of  suggestions  on  the  business  of 
selling  shows. 

 Wear  Your  Club  Pin!    !  !  

WILLIAM  BLANE  manages  the  Chel- 
sea Theatre,  New  York  City,  and  we're  also 
glad  to  acknowledge  his  application  for 
membership  in  this  army  of  showmen.  Bill 
mixes  pictures  with  vaudeville  in  the  Chelsea 
district  of  the  city  and  he  should  be  able  to 
nass  along  some  interesting  ideas  on  opera- 
tion of  a  combination  house.  There's  a  lot 
of  people  who  think  that  the  boys  in  the  big 
town  have  lost  the  art  of  show-selling,  so 
you  tell  'em  Bill.  Let  the  gang  know  that 
showbusiness  is  still  a  business  around  this 
neck  of  the  woods. 

 Wear  Your  Club  Pin!    !  '!  

RUSSELL  LONGGREAR  is  the  resident 
manager  of  the  Queen  Theatre,  Hazlehurst, 
Miss.,  and  we're  right  glad  to  record  that 
he,  too,  is  another  new  member  of  this 
great  army  of  showmen.  We  made  Russ' 
acquaintance  through  a  slight  error  on  the 
"Personality"  page,  when  we  confused  Ham- 
mond, Ind.,  with  Hammond,  La.  That  was 
that  doggone  rewrite  fellow's  fault,  Rus- 
sell; he  probably  was  thinking  of  going 
fishing,  or  something  like  that.  Anyway, 
we're  mighty  happy  to  know  that  you  like 
our  Club  and  that  you've  decided  to  lend  a 
hand  toward  keeping  the  old  ball  rolling 
along.    Let's  hear  further  from  you. 

 Wear  Your  Club  Pin!    !  !  

MARVIN  S.  SPRINGER  recently  joined 
the  exploitation  department  of  Columbia 
Picture  Corp.,  and  he's  another  to  request 
membership  in  this  showman's  organization. 
Okay,  Marvin,  step  right  up  and  meet  the 
boys  so  that  they'll  all  know  you  when  you 
get  around  to  their  places  of  business  some 
of  these  days.  Just  as  soon  as  you  run 
across  some  good  showselling  ideas,  shoot 
them  along  to  Club  headquarters.  We'll 
pass  them  along  to  the  gang  with  your  com- 
pliments. 

 Wear  Your  Club  Pin!    !  !  

N.  J.  BANKS  is  located  up  in  Elmira, 
N.  Y.,  where  he  has  charge  of  the  Strand 
Theatre,,  and  a  cordial  welcome  is  also  ex- 
tended to  this  new  Club  member.  There's 
always  been  a  hustling  lot  of  showmen  up 
his  way  and  Elmira  is  rated  as  an  excellent 
show  town;  hence,  we  gather  that  Banks 
is  getting  his  share  of  the  trade.  We'd  like 
to  hear  what  methods  he's  using  to  sell  his 
attractions  and  trust  that  he'll  let  us  know 
at  the  very  first  opportunity. 


May    7  ,    193  2 


MOTION    PICTURE  HERALD 


63 


Bonus  System  tor      gg    JCN|  |NV  CCLYUM 

Warner  Managers   


Warner  Theatres,  starting  immediately, 
will  inaugurate  an  experimental  bonus  sys- 
tem among  all  Warner  managers  and  per- 
sonnel of  the  zone  offices. 

In  making  the  announcement,  Joseph 
Bernhard,  general  manager,  stated  that,  "a 
theatre  organization  is  only  as  strong  as  the 
links  forged  by  the  ingenuity  and  thought 
of  the  individual  theatre  managers."  It  is 
his  belief  that  a  manager  can  be  spurred  to 
greater  thought,  effort  and  ingenuity  if  he 
knows  that  he  is  really  working  for  himself 
as  well  as  for  the  parent  organization.  For 
that  reason,  the  company  is  going  to  experi- 
ment with  the  bonus  theory  until  September 
1.  Should  the  bonus  plan  work  out,  it  will 
be  continued  permanently. 

Under  this  co-operative  plan  a  fair  ex- 
pectancy figure  is  set  upon  the  receipts  of 
each  house,  according  to  Warners.  To 
those  managers  who  exceed  this  expectancy 
a  bonus,  ranging  according  to  the  size  of 
the  house,  will  be  given  to  the  manager. 

In  addition  to  giving  the  managers  a 
share  of  the  increased  business  they  bring 
in,  a  separate  house  arrangement  affords 
the  personnel  of  the  zone  offices  an  oppor- 
tunity to  participate  in  the  over-the-expec- 
tancy  business  done  in  each  zone. 

RKO  Books  First  Division 

Film  !  50  Days  in  De  Luxes 

First  Division  Pictures  announces  that 
"The  Wild  Women  of  Borneo,"  now  in  its 
second  week  at  the  RKO  Cameo  in  New 
York,  has  been  booked  by  the  RKO  circuit 
for  all  de  luxe  theatres  for  a  total  of  150 
days. 

RKO  houses  in  New  York  and  surround- 
ing territory  and  in  Albany  and  Rochester, 
N.  Y.,  will  play  the  film  during  May.  The 
film  in  the  future  will  be  played  only  on  a 
percentage  basis. 

Coast  Independent  Showmen 
Draft  Protection  Agreement 

A  group  of  more  than  100  independent 
theatre  owners  in  and  around  Los  Angeles, 
which  disclaims  any  connection  with  Allied 
States  Association,  has  held  several  meet- 
ings, and  appointed  a  committee  of  eight 
to  draft  a  protection  agreement  to  be  pre- 
sented to  distributors. 

The  committee  includes  Dave  Bershon, 
Robert  Whitson,  Harry  Hicks,  Cyril  Cohn, 
Jack  Berman,  H.  Y.  Herond,  G.  A.  Metz- 
ger,  Harry  Chotiner. 


Lloyd  Sales  Head  to  Coast 

Creed  A.  Neeper,  sales  manager  of  the 
Harold  Lloyd  Corporation,  and  Leslie  F. 
Whelan,  wbo  is  in  charge  of  advertising 
and  exploitation,  have  left  New  York  for 
the  Paramount  convention  in  Los  Angeles. 
Neeper  will  also  confer  with  William  R. 
Fraser,  Lloyd  general  manager,  on  the 
comedian's  latest,  "Movie  Crazy,"  to  be  re- 
leased in  September. 


Disney  Office  Moves 

Walter  Disney  Productions,  makers  of 
the  Mickey  Mouse  and  Silly  Symphony  car- 
toon series,  has  moved  its  New  York  office 
from  1540  Broadway  to  729  Seventh  Avenue. 


Neligh,  Neb. 

DEAR  HERALD: 

We  note  by  a  recent  issue  of  the  Herald 
that  Lysle  Talbot  has  signed  a  contract 
to  play  for  Warner  Brothers.  We  are  glad 
to  learn  this,  for  we  have  known  Lysle  al- 
most ever  since  he  turned  his  back  on  the 
rubber  nipple  and  took  to  corned  beef  and 
cabbage.  Lysle  used  to  have  a  habit  of 
sticking  his  feet  under  our  wife's  table  oc- 
casionally and  calling  for  more  pork  and 
beans.  He  was  always  a  bull  on  the  pork 
and  beans  market. 

The  last  time  we  saw  Lysle  he  was  play- 
ing leads  in  a  stock  company  in  one  of  the 
big  theatres  in  Oklahoma  City.  We  are 
confident  he  will  make  good  on  the  screen, 
for  he  has  exceptional  ability,  a  pleasing 
personality  and  a  likeable  disposition,  and 
here's  hoping  he  will  keep  both  feet  on  the 
ground — as  we  feel  sure  he  will  do — and 
that  he  will  give  Warner  Brothers  the  very 
best  there  is  in  him,  and  if  he  does  that  it 
will  be  plenty  good  enough  for  anybody. 
V 

Jevver  notice  that  the  candidates  for  of- 
fice always  brag  about  being  brought  up 
"down  on  the  farm,"  and  how  they  used 
to  plow  corn  and  pitch  hay  and  slop  the 
shoats?  Yeah,  and  now  the  press  agents 
for  the  stars  have  adopted  the  same  slogan : 
their  star  was  reared  in  "rural  simplicity" 
and  when  a  girl  used  to  help  Mama  churn, 
do  the  dishes,  put  on  a  sunbonnet  and  go 
out  and  play  with  the  chickens  and  little 
ducklets  and  go  out  in  the  garden  and  pull 
pusley  for  the  pigs — in  fact,  they  were 
purslane  for  the  pigs — in  fact,  they  were 
regular  Maud  Mullers  who  delighted  to 
"rake  the  meadow  sweet  with  hay."  And 
then  they  heard  the  call  of  the  screen  and 
away  they  went  for  Hollywood.  Doe  Bixby 
would  have  made  a  good  star  press  agent 
when  he  wrote : 

"Maud  Muller  on  a  summer's  morn 
Snipped  the  suckers  from  the  corn, 
And  walloped  the  striped  bugs  that  flew 
From  the  melon  vines  in  the  morning  dew. 
While  her  father,  an  honest  and  kind  old  Jay, 
Was  out  in  the  meadow  raking  hay, 
And  trying  to  lift  with  his  brawny  arm 
The  mortgage  that  covered  the  dear  old  farm." 

Then  as  soon  as  the  girls  land  in  Holly- 
wood their  press  agents  refer  to  them  as 
"that  ravishingly  beautiful  star  of  the 
screen."  Oh,  yeah,  we've  seen  some  of  'em 
and  OMYGOSH.  Did  you  know  that  even 
some  of  the  press  agents  believe  that  eggs 
grow  on  egg-plants,  that  skunk  cabbage 
is  a  vegetable  and  that  milk  comes  from  the 
milk-weed?  Yes,  sir,  they  do,  and  did  you 
know  this :  That  not  a  drop  of  liquor  is 
allowed  in  any  studio  or  on  any  studio  lot? 
That  a  violation  of  this  rule  automatically 
annuls  the  employee's  contract?  That  Wal- 
lace Beery  is  a  likeable  fellow  and  not  half 
as  tough  as  he  looks  ?  That  Len  Bonner, 
publicity  director  for  Warner  Bros.,  is  a 
swell  guy,  and  that  Bob  Sherman,  publicity 
director  for  MGM,  is  ditto?  That  Polly 
Moran  darns  her  own  stockings  and  says 
that  stockings  that  are  not  darned  are  a 
darned  sight  worse  looking  than  darned 
ones  ? 

That  we  didn't  get  to  meet  our  favorite, 
Marie  Dressier?  That  Louis  B.  Mayer 
stands  high  in  the  councils  of  the  Republi- 


can party?  That  Henry  King  is  an  excel- 
lent director?  That  Leo  Meehan,  of  the 
Hollywood  Herald  office,  has  a  delightful 
family  and  a  lovely  Beverly  Hills  home? 
That  the  report  that  Clark  Gable  played 
hookey  when  a  boy  and  ran  away  from 
school  to  go  fishing  is  false ;  that  there  is 
not  a  word  of  truth  in  it?  (He  was  al- 
ready fishing  when  the  school  bell  rang)  ? 
That  it  would  be  a  serious  blow  to  the  in- 
dustry to  take  Will  Rogers  off  the  screen 
and  make  a  president  of  him? 

That  Joe  E.  Brown  conducts  class  in  the 
relative  values  of  the  whites,  reds  and  blues 
each  Sunday?  That  if  proper  pressure  was 
brought  to  bear  Al  might  be  persuaded  to 
accept  the  nomination?  That  our  neuritis 
still  sticks  to  us  like  a  porous  plaster  ?  That 
an  exhibitor  in  California  tolds  us  he 
thought  our  Column  was  the  bunk,  and 
that  he  was  the  only  exhibitor  we  ever 
heard  tell  the  truth  about  it?  That  you 
can't  play  golf  when  you've  got  neuritis, 
and  that's  terrible?  Yes,  sir,  and  there  are 
a  lot  of  other  things  you  ought  to  know, 
but  space  and  good  sense  forbids. 
V 

We  want  to  take  this  means  to  express 
our  thanks  to  you  boys  who  have  written 
us  and  expressed  your  sympathy  while  we 
have  been  hibernating  in  a  rocking-chair 
with  our  right  fin  resting  on  a  pillow.  It 
was  mighty  nice  of  you  and  we  appreciate 
it,  but  we  can't  write  to  each  of  you  per- 
sonally :  it's  all  we  can  do  to  write  this 
Colyum.  But  we  want  you  to  keep  the 
latch-string  hanging  out,  for  as  they  used 
to  say,  "We'll  be  in  to  see  you,"  and  then 
we  will  tell  you  about  it  personally. 

Here's  a  copy  of  a  letter  we  have  just 
received  from  Miss  Mildred  Early  of  the 
Hollywood  Herald  staff.    She  says :  • 

"I'm  rather  disgusted  with  myself  for 
having  delayed  so  long  writing  you  a  note 
to  thank  you  for  'them  kind  words'  that 
appeared  in  your  column  a  couple  of  weeks 
ago.  I've  already  had  one  proposal  because 
of  it,  but  of  course  was  unable  to  take  it 
up  because  the  man  is  already  married  and 
has  a  half  dozen  youngsters."  Signed,  Mil- 
dred Early. 

Now  there  you  are.  She'd  get  the  second 
proposal  (by  wire)  if  it  weren't  that  we 
are  in  the  same  doggone  fix.  That's  what  a 
man  misses  by  being  married.  There's  a 
fool  law  in  this  country  about  polygamy. 
We're  agin  it. 

V 

We  note  by  the  press  that  Ralph  Bel- 
lamy and  Marion  Nixon  are  going  to  make 
"Rebecca  of  Sunnybrook"  for  Fox.  We'll 
betcha,  Oscar,  that  that  will  be  a  whizbang 
of  a  picture,  and  now  if  Chic  Sale  will 
make  "Uncle  Josh  Sprusby"  and  put  in  the 
sawmill  scene,  and  Will  Rogers  will  make 
"The  Old  Homestead"  it  will  put  this  busi- 
ness back  on  its  feet.  Why  don't  somebody 
make  "Shore  Acres"  and  "Way  Down 
East"  ? 

J.  C.  JENKINS, 
The  HERALD  Man 


Publicity  Firm  Moves 

Ames  and  Norr,  publicity  counsel,  has  re- 
moved its  offices  in  New  York  to  2  Park 
avenue.  Isroy  M.  Norr,  member  of  the 
firm,  does  occasional  work  for  the  MPPDA. 


64 


MOTION    PICTURE  HERALD 


May    7,  1932 


MUSIC  AND  TALENT 


STAGE  SHOWS 

CHARLES  B.  STONE 

STAGE  SHCWS 

Omaha  Orpheum 

Week  ending  April  21 

RKO's  greater  vaudeville  program  for  this 
week  at  the  Orpheum  has  four  acts,  any  of 
them  of  head-line  caliber.  They  include  "Sun- 
kist"  Eddie  Nelson,  Deno  and  Rochelle,  the 
Royal  Uyeno  troupe  and  Ray  Ruling  and  his 
seal. 

Deno  and  Rochelle  open  by  having  a  recita- 
tive dance  number  presented  by  their  assisting 
dancing  girl,  a  man  accompanying  at  a  grand 
piano  on  the  stage.  Then  Deno  and  Rochelle 
do  a  Cuban  "rumba"  and  get  a  good  hand  from 
the  house.  Then  comes  a  tap  dance,  a  filler 
number,  presented  while  the  principals  changed. 
Then  a  dance,  the  group  dressed  as  rubes  at  a 
kid's  party,  lots  of  ruffles,  puffed  sleeves,  red 
bow,  slouch  hat  and  all.  A  piano  interlude  and 
then  a  solo  dance,  an  athlete-aesthetic  affair. 
The  closing  number  is  a  "Racketeer"  dance,  in 
costume  and  effect  a  well-done  Americanized 
Apache  dance. 

Ray  Hiding  drives  onto  the  stage  on  a 
miniature  wagon,  drawn  by  his  seal.  Young 
and  old  applaud  a  dozen  times  or  more  during 
the  act,  which  opens  when  the  seal  does  an 
Indian  war  dance,  a  costume  in  feathers  about 
its  head.  The  seal  also  applauds,  using  its 
paddle  feet  with  much  effect,  and  does  a  num- 
ber of  other  equally  fascinating  things.  Eddie 
Nelson  rides  onto  the  stage  on  a  tricycle,  bring- 
ing with  him  a  guitar  case,  from  which  he  ex- 
tracts a  tiny  ukelele.  He  sings  a  song  he  calls 
"When  the  Belles  on  the  Beaches  Begin  to 
Peal" — yodles,  cuts  up  with  individuals  in  the 
audience  and  generally  does  a  lot  of  impromptu 
clowning  with  the  orchestra  members.  Later 
he  volunteers  to  play  any  instrument.  He  plays 
a  freak-shaped  cornet  and  later  a  drum,  the 
orchestra  accompanying.  Melodies  used  are 
"Roses  of  Picardy"  and  "Way  Down  Upon  the 
Swanee  River."  His  is  a  well  rounded  act,  one 
that  seems  to  take  and  to  make  folks  laugh. 

The  Royal  Uyeno  troupe  includes  a  group  of 
first  class  Japanese  acrobats,  good  showmen  in 
their  field  to  judge  from  the  rounds  of  applause 
they  draw.  Included  in  their  acts  are  some 
features  more  or  less  new.  Their  tumbling  is 
remarkable,  replete  with  evidence  of  unusual 
skill  and  training.  One  of  the  troupe  does  a 
backward  flip  from  standing  position  atop  a 
table,  25  successive  times,  landing  each  time 
within  an  inch  of  his  original  position.  It  is 
a  first  class  act. 


Continues  Musical  Shows 

Balaban  &  Katz,  Chicago  circuit,  is  bring- 
ing two  new  and  complete  stage  attractions 
to  the  Chicago  and  Oriental  theatres,  in  an 
effort  to  increase  business.  "Three's  a 
Crowd"  comes  into  the  Chicago  May  6  and 
"Zombie"  starts  at  the  Oriental,  and  may 
go  into  neighborhood  spots  later. 


Ru+h  Chafrerron  in  Stage  Play 

"Let  Us  Divorce,"  play  featuring  Ruth 
Chatterton,  Warner  star,  in  her  debut  as  a 
legitimate  actress,  opened  last  week  at  the 
Belasco  in  Los  Angeles.  Rose  Hobart  and 
Ralph  Forbes  are  in  the  supporting  cast. 
Miss  Chatterton  is  continuing  film  work  at 
the  First  National  studio. 


Stone,  a  finished  musician  of  exceptional 
technique,  and  master  of  14  instruments, 
some  months  ago  obtained  a  temporary  re- 
lease from  Phil  Bloom,  to  enable  him  to 
go  to  Cincinnati  to  conduct  the  RKO  Albee 
theatre  orchestra,  where  he  immediately 
registered  with  the  patrons  in  a  big  way, 
and  has  been  going  strong  ever  since. 

He  is  a  graduate  of  the  Damrosch  In- 
stitute, besides  having  studied  in  Leipzig. 
Included  in  his  previous  connections  are  the 
Roxy  theatre  orchestra  and  the  Academy 
of  Music,  in  New  York,  in  which  city  he 
was  also  Hugo  Riesenfeld's  associate  at  the 
Geo.  M.  Cohan  theatre. 

Charlie,  as  he  is  familiarly  known  to  the 
boys,  recently  has  written  a  song,  "Cincin- 
nati Hills,"  called  the  first  ever  to  have  been 
dedicated  to  the  city. 


"Roxy"  Conducts  Radio  City 
Air  Program  Before  Sailing 

S.  L.  (Roxy)  Rothafel  returned  to  the 
air  last  Saturday,  as  master  of  ceremonies 
during  a  special  "Radio  City  Program," 
over  a  National  Broadcasting  Company  net- 
work. M.  H.  Aylesworth,  president  of 
RKO  and  NBC,  was  the  principal  speaker. 

Roxy  sailed  this  week  for  Europe  on 
business  connected  with  Radio  City.  Among 
the  stars  featured  during  the  broadcast 
were  Amos  'n'  Andy,  Mme.  Schumann- 
Heink  and  several  others.  Erno  Rapee  di- 
rected the  orchestra. 


Rogers  on  Ziegfeld  Program 

Will  Rogers  and  Billie  Burke  are  sched- 
uled to  head  the  group  of  featured  stage  and 
screen  players  to  be  starred  in  the  sixth 
"Ziegfeld  radio  show,"  to  be  broadcast  over 
a  nationwide  Columbia  network  from  Los 
Angeles,  Sunday,  May  8. 


San  Francisco  Fox 

Week  ending  May  5 

Ted  Lewis,  the  high-hatted  one,  and  his  own 
company  from  New  York,  has  been  appearing 
at  the  Fox  this  week.  It  is  the  first  appear- 
ance in  San  Francisco  of  this  master  of  enter- 
tainment in  more  than  three  years  and  he  re- 
ceived a  reception  nothing  short  of  an  ovation. 
Applause  records  are  being  broken  at  the  Fox. 

Ted  brings  the  old  silver-lined,  battered  silk 
hat,  the  band  that  plays  his  music  to  such 
advantage  and  a  troupe  of  entertainers  that 
shows  he  is  still  a  good  picker  of  talent.  The 
stage  setting  is  simply  a  huge  high  hat,  with 
room  on  the  brim  for  his  band.  The  master 
comes  out  on  a  long  runway,  and  his  query, 
"Is  everybody  happy"?  brings  an  affirmative 
roar.  He  sings  about  music  being  magic,  with 
the  band  illustrating  the  points  he  brings  out. 
Elsie  McLeod  does  a  lively  dance,  with  the 
Ted  Lewis  beauty  chorus  forming  an  effective 
background.  Ted  sings  "Dream  a  Little  Dream 
of  Me"  and  falls  asleep  while  the  Dixie  Four 
sing  and  dance,  being  especially  effective  in  the 
old  song  "All  God's  Chiluns  Got  Wings," 
"Snowball"  Whittier  offers  some  lively  dance 
steps  and  Little  Joe,  a  real  juvenile  find,  does  a 
song  and  dance  turn  that  gets  a  great  hand. 
The  boy  has  talent  and  knows  how  to  use  it. 
Ted  accuses  him  of  stealing  the  show,  but  he 
says  that  he  is  just  breaking  it  up. 

In  the  concluding  part  of  the  show  Lewis 
takes  the  audience  to  Hawaii,  with  eight  girls 
doing  a  beautiful  hula,  and  then  in  short  order 
all  are  transported  to  Russia,  through  the  me- 
dium of  music. 

This  is  the  best  show  Lewis  has  ever  brought 
to  the  Pacfic  Coast  and  Ted  himself  is  better 
than  ever.  He  plays  and  sings,  dances,  juggles 
the  battered  old  sky-piece  and  twirls  the  baton 
with  as  much  skill  as  ever.  The  show  runs  like 
clockwork  and  lasts  just  a  little  short  of  an 
hour. 


Detroit  Hollywood 

Week  (split)  ending  April  20 

The  Hollywood  stage  this  week  offered  fair 
entertainment.  The  opening  act,  Jack  Gregory 
and  Company  in  "Novelty  Land,"  was  one  dif- 
ficult to  classify  with  the  ordinary  run.  Greg- 
ory's stuff  is  sufficiently  off  the  beaten  path 
to  be  amusing.  He  and  an  unbilled  girl  partner 
handled  an  assortment  of  hoops  which  they 
bounced,  spun,  rolled,  juggled  and  threw  about 
*in  interesting  moving  patterns. 

Eddie  Loughton's  customary  break  between 
the  first  and  second  act  was  "Another  Candle 
On  Your  Birthday  Cake,"  handled  by  the  Mer- 
rymakers in  good  style.  Carl  Spaeth  lent  a 
casual  conversational  voice  to  the  refrain.  Billy 
DeWitt,  midget,  billed  as  "Vaudeville's  Tid  Bit 
Comedian,"  was  great  as  a  midget,  not  so  much 
as  a  comedian.  The  size  of  him  appealed  to 
the  audience  and  brought  him  back  for  an  en- 
core. 

Jimmy  Burchill  and  Blondes,  billed  "Blondes 
of  1933,"  appeared  in  cartwheels,  kicks,  knee- 
bends  and  general  calisthenics.  One  of  the 
blondes  did  very  well  in  an  ecstatic  sort  of 
dance,  using  a  marabou  fan.  She  finished  with 
contortion  work,  bending  back  and  twisting 
her  torso  completely  around  to  pick  up  a  feath- 
er in  her  teeth. 


I'""" 


STAGE  ATTRACTIONS 

for  picture  theatres 


A  department  devoted  to 
music,  presentation,  acts  and 
those  personal  elements  of  the 
show  that  do  not  come  in  the 
film — a  service  to  the  exhibitor 
booking  talent  for  picture 
houses. 


Beginning  next 
week,  a  new  section 

of  — 


MOTION  PICTURE  HERALD 


66 


MOTION    PICTURE  HERALD 


May    /  ,  1932 


LP  AND  DCWN 
THE  ALLEY 


HELLO  EVERYBODY ! 

Fred  Waring,  director  of  music  at  the 
Roxy  and  conductor  of  one  of  the  most  en- 
tertaining orchestras  in  the  city,  will  be  re- 
placed by  Hugo  Reisenfeld  and  a  Symphony 
Orchestra  of  80  men,  on  May  13,  the  change 
following  reversion  of  the  house  to  stock- 
holders. .  .  .  Waring,  who  has  held  sway 
at  this  famous  "Cathedral"  since  January 
1,  has  been  the  one  bright  spot  on  the  pro- 
grams .  .  .  and  it  is  generally  considered 
unfortunate  that  the  house  is  to  be  deprived 
of  this  entertaining  aggregation.  .   .  . 

V 

Looking  over  a  recent  issue  of  the  "New 
Yorker,"  a  cartoon  by  McNerney  caught  my 
attention.  ...  It  was  of  a  music  publish- 
ing office  and  it  is  a  good  example  of  how 
little  attention  some  song-writers  give  to 
the  titles  of  their  numbers.  .  .  .  The  cap- 
tion read:  "Listen,  how's  this  for  a  snappy 
title:  'What's  the  Use  of  Bein'  in  Love  With 
You  If  You  Ain't  in  Love  With  Me  in  the 
Good  Ol'  Summer  Time?'  "...  Some  of 
our  song-concocters  should  paste  that  up 
on  the  wall  for  future  reference.  .   .  . 

V 

Before  long,  every  big  band  leader  will 
be  a  Colonel  .  .  .  or  at  least  those  who 
play  in  Cincinnati  or  Louisville.  .  .  .  The 
latest  who  has  been  honored  with  this  dis- 
tinction is  Ben  Bernie,  the  old  maestro.  .  .  . 

V 

Carlton  Colby,  well-known  arranger  of 
music,  recently  opened  offices  in  the  Woods 
Building  in  Chicago,  under  the  title  of 
Colby  Studios.  .  .  .  Edmund  C.  Fitch,  well- 
known  organist  here  and  abroad,  is  general 
manager  of  the  new  firm.  .  .  .  Baby  Rose- 
marie,  the  premier  juvenile  songstress  of 
America  and  NBC  radio  artist,  will  soon  be 
entertaining -the  thousands  of  people  visiting 
the  Music  Hall  theatre,  on  the  Steel  Pier, 
Atlantic  City.  .   .  . 

V 

The  ten  leading  songs  for  the  past  month 
were: 

Paradise   Leo  Feist,  Inc. 

Somebody  Loirs  You  Joe  Morris 

By  the  Fireside  Robbins  Music  Corp. 

One  Hour  With  You..  Famous  Music  Corp. 

Love,  You  F unity  Thing  Leo  Feist,  Inc. 

Keepiri  Out  of  Mischief  Nou>. . .  Con  Conrad 
Auf  Wiederschen,  My  Dear 

Ager,  Yellen  &  Bernstein 

Dream  Sweetheart   Green  &  White 

Lovable   Robbins  Music  Corp 

My  Mom....  Donaldson.  Douglas  &  Gumble 
S'long. 

ED  DAWSON 


STAGE  SHOVS 


Dallas  Palace 


Week  ending  April  21 

A  colorful,  capering  chorus  is  super-success- 
ful in  aiding  an  otherwise  mediocre  show  at 
the  Palace  this  week  when  the  Modern  Min- 
strels was  offered.  In  a  minstrel  arrangement 
with  the  Modern  Rhythm  Band  on  the  stage 
and  also  stepped  seats  for  the  ensemble  partly 
encircling  the  band,  the  attractive  dozen  Sun- 
kist  Beauties  opened  with  a  tambourine  num- 
ber. Esther  Campbell,  nice  to  look  at,  is  a 
competent  whistler  while  Juggling  Nelson  clicks 
in  his  handling  of  the  twirling  toppers  and  he 
gets  a  nice  share  of  applause  for  his  adroit- 
ness. 

Plenty  of  speed  is  introduced  by  the  Three 
Page  Boys  in  a  whirlwind  sequence  of  tapping 
as  only  adepts  exhibit  it.  Bruce  Jordan,  filling 
in  as  interlocutor,  blends  in  imitations  of  dogs 
and  birds  and  then  runs  the  gamut  of  musical 
instruments  in  a  performance  almost  surpassing 
the  original  subjects  at  times,  with  his  mimicry. 
The  introduction  of  a  veteran  black-face  monol- 
ogist  brings  in  Harry  Yan  Possen,  who  pours 
out  his  bundle  of  wisecracks  masterfully  and 
carried  his  audience  right  with  him.  He  even 
dips  into  the  relics  of  minstreldom  to  give  the 
song,  "Eemph,  Iimph,  Umph"  in  his  rotund, 
rollicking  way. 

The  chorus  waving  their  wands  and  weaving 
magic  before  the  eyes  in  causing  objects  to 
appear  and  disappear  was  a  novel  hit,  as  was 
a  routine  handled  from  their  background  of 
seats  when  a  darkened  showhouse  gave  oppor- 
tunity for  dim,  dipping  lights  encased  in  mega- 
phone shaped  reflectors  to  be  used  individually 
to  enhance  the  vocal  rendition  of  a  musical 
number.  A  tapping  ensemble  and  a  colorful 
finale  completed  a  talented  round  of  attractive 
appearances  for  the  delightful  dozen.  Alexan- 
der Keese,  guest  conductor,  and  the  music 
played  by  the  orchestra  contributed  greatly  to 
the  smooth  running  success  of  the  show. 


Milwaukee  Wisconsin 

Week  ending  April  28 

The  show  titled  "Star  Night  at  the  Co- 
coanut  Grove"  opens  in  an  auspicious  manner 
with  Roy  Bradley  introducing  Betty  Compson, 
who  invites  the  audience  to  be  her  guests  at 
the  Cocoatnut  Grove.  The  orchestra,  under  the 
direction  of  Glenn  Welty,  is  on  the  stage  in  a 
setting  representative  of  the  popular  West 
Coast  dining  place  with  five  couples  dancing  to 
the  strains  of  the  band's  music. 

Dorothy  June,  introduced  as  the  sweetheart 
of  the  Cocoanut  Grove,  entertains  with  some  ex- 


FREDDY  MACK 


and  his  band 

FEATURED  INDEFINITELY 

at  the 

FOX  THEATRE 

BROOKLYN,  NEW  YORK 


cellent  acrobatic  dancing.  She  is  attired  in 
blue  pajamas  and  gives  a  fine  exhibition. 

Miss  Compson  next  introduces  Julian  Hall, 
who  offers  an  excellent  impersonation  of 
Charlie  Chaplin.  He  is  followed  by  Anna 
Chang,  who  impersonates  Anna  May  Wong 
and  sings  "Faded  Summer  Love"  and  "Why 
Did  It  Have  to  Be  Me"  in  a  pleasing  manner. 
Danny  Beck  entertains  at  the  drums  a  la  Harry 
Langdon,  while  Paul  Jones,  impersonating 
Robert  Montgomery,  does  some  fancy  roller 
skating  with  unusual  ease  and  grace.  Miss 
Compson  then  leads  the  orchestra  through  a 
selection  from  "Street  Girl,"  following  which 
she  plays  "Weary  River"  on  her  violin.  She 
also  entertains  with  some  .fancy  ballroom  danc- 
ing with  Roy  Bradley  as  her  partner.  Miss 
Compson  has  a  pleasing  personality,  is  unas- 
suming in  her  accomplishments  and  makes  a  hit 
with  the  audience. 

Judy  and  Cheron  mimic  the  trials  and  tribu- 
lations of  Laurel  &  Hardy,  and  garner  plenty 
of  laughs  from  the  followers  of  these  two  come- 
dians. Consuelo  Gonzales  impersonates  Lupe 
Velez  and  presents  several  Spanish  songs  and 
a  snatch  of  vivacious  dancing.  Steve  Savage 
opens  his  mouth  and  gambols  about  in  typical 
Joe  E.  Brown  fashion.  The  lad  is  also  a  clever 
dancer  and  steps  about  in  a  comical  manner, 
which  brings  no  end  of  laughs.  In  conclusion, 
Miss  Compson  impersonates  Marlene  Dietrich 
and  sings  "Falling  in  Loving  Again,"  following 
which  she  introduces  the  various  members  of 
the  show  by  their  stage  names. 


San  Antonio  Sadler's 

Split  week  ending  April  23 

Johnny  Duff,  accordionist,  was  on  for  the 
first  act  and  offered  two  short  solos,  "Spring- 
time" and  "Egyptianella,"  for  which  he  received 
a  nice  hand  from  the  tent  theatre  patrons. 

"Rutons'  Educated  Alley  Dogs"  were  on  next, 
going  through  a  routine  of  backward  somer- 
saults, putting  on  collars  and  other  canine 
tricks  which  formed  a  highly  entertaining  part 
of  this  program. 

Miss  Ethel  Snow,  featured  in  the  trey  spot, 
:ame  out  in  a  single  and  sang  "Crying  for  the 
Carolines,"  following  with  "Making  Faces  at 
the  Man  in  the  Moon."  The  natives  gave  her 
a  big  hand  at  the  curtain. 

Hal  Burns,  Cowboy  yodeling-guitarist  and 
radio  artist,  gave  several  selections  on  two 
musical  instruments,  the  harmonica  and  guitar. 
"Hard  Luck  Blues,"  "I  Ain't  Got  Nobody," 
"Wreck  of  the  Old  '97"  and  "Mule  Skinners 
Blues,"  were  among  his  vocal  numbers.  He  re- 
ceived a  big  hand  between  encores. 

Roscoe  (Nig)  Allen,  dressed  as  an  Italian 
comedian,  did  a  clever  parody  on  "My  Blue 
Heaven."  along  with  jokes  and  wisecracks.  He 
also  danced  what  he  called  the  Barnyard 
Charleston  and  made  a  hit  with  it.  Finished  to 
a  warm  hand  from  the  audience. 


Numerous  Broadcasts  Set  for 
National  Music  Week  Program 

Numerous  programs  are  scheduled  for 
the  air  this  week,  over  National  Broadcast- 
ing Company  networks,  in  commemoration 
of  the  ninth  annual  "national  music  week." 
The  schedule  is  said  to  represent  the 
greatest  number  of  programs  ever  assem- 
bled for  the  celebration  of  this  event. 

More  than  2,500  cities  are  expected  to 
participate  in  the  celebration.  Famed  direc- 
tors and  vocalists  are  being  prominently 
featured  on  the  more  important  programs 
during  the  week. 


May    7,  1932 


MOTION    PICTURE  HERALD 


67 


CEGAN  $€L€$ 


BANKS  KENNEDY  (Stamford  Palace) 
has  for  the  past  few  weeks  been  presenting 
to  this  rather  discriminating  audience  the 
higher  type  of  organ  solos  and  is  doing  ex- 
ceptionally well.  Kennedy  has  offered  every 
conceivable  type  of  solo  but  this  particular 
kind  seems  to  appeal  to  them  more  than 
those  in  the  lighter  vein.  Kennedy  not  only 
has  the  ability  to  play  well,  but  is  smart  in 
the  ways  -of  show  business  and  builds  up 
his  solos  with  attractive  lighting  effects  and 
decorative  designs  covering  the  organ.  As 
the  show  caught,  Kennedy  featured  Liszt's 
beautiful  "Liebestrum,"  and  the  applause 
that  greeted  him  at  the  finish  reflected  the 
audience's  appreciation. 


JACK  MARTIN  (Milwaukee  Wisconsin) 
presents  "The  Magazine  of  Music-Bally- 
hooey,"  with  the  slides  presenting  old- 
fashioned  pictures  similar  to  those  seen  in 
the  comic  magazine.  Selections  include  "All 
of  Me,"  "Snuggled  on  Your  Shoulder," 
"You're  the  One,"  a  parody  on  "Happy 
Days  Are  Here  Again,"  followed  by  "Is 
That  the  Human  Thing  to  Do?"  Words  to 
all  the  selections  are  flashed  on  the  screen 
with  comedy  matter  between  numbers. 


ROBERT  G.  CLARKE  (Detroit  Holly- 
wood) introduces  his  community  sing  fare 
with  a  lyric  called  "What's  Your  Racket"  to 
the  old  popular  melody,  "Collegiate."  The 
melodies  that  follow,  alternate  numbers  with 
parody  transition  lyrics,  are:  "You're  the 
One  for  Me";  "Prisoners'  Song";  "When 
We're  Alone";  "Oh,  That  Kiss";  "Just 
Friends";  "Comin'  Through  the  Rye"; 
"Faded  Summer  Love,"  a  comedy  lyric  car- 
rying marginal  notations  indicating  that  cer- 
tain lines  are  to  be  sung  by  bootleggers, 
housewives,  plumbers,  etc.;  "Am  I  Blue"  and 
"You  Try  Somebody  Else."  Clarke  con- 
tinues wisely  to  ignore  most  of  the  effect 
gadgets  on  the  console. 


Use  solos  that 
hit  "the  spot'' 

uality  Slide  Co. 

Six  East  Lake  St 


RAY  McNAMARA  (New  Orleans  Publix 
Saenger)  is  featured  along  with  one  of  Nor- 
man Brokenshire's  organ  features.  McNa- 
mara,  at  the  console  of  the  Saenger  organ, 
accompanies  the  singing  film  splendidly  in  a 
medley  of  Carolina  songs,  which  include 
"Carolina,"  "Crying  for  the  Carolines," 
"Evening  in  the  Carolines."  He  does  what 
he  can  for  the  feature,  which  really  hinders 
him.  The  house  should  allow  him  to  try 
a  solo  of  ballads,  unhampered  by  slides  or 
screen  effects.  At  one  time  he  was  the  most 
popular  organ  balladist  here. 


Chicago 


CHARLES  DARRIN  (Mansfield  Straghn 
Hall)  offered  a  community  singing  novelty, 
featuring  a  number  of  songs,  introduced  by 
cleverly  worded  introductory  songs. 

The  solo  was  well  presented  and  had  a 
good  reception.  The  numbers  used  were: 
"Sweet  Sue,"  "This  Is  My  Love  Song," 
"Crosby,.  Columbo  and  Vallee,"  "Human 
Thing,"  "Three  Little  Words,"  "Can't  We 
Talk  It  Over"  and  "Blue  Heaven."  This 
organist  is  quite  popular  with  the  college 
audience  (the  theatre  is  on  the  grounds  of 
the  State  Teachers  College)  and  he  usually 
is  encored  on  each  solo. 


OVERTURES 


PHIL  FABELLO  (New  York  Coliseum) 
and  His  Entertainers  dedicated  one  of  the 
most  recent  overtures  "to  the  Ladies."  A 
special  introduction  of  "My  Man"  was 
played  for  the  opening  number.  Snappily 
played  rhythmic  interpolations  in  double 
time  were  incorporated  into  this  first  num- 
ber. A  vocal  solo,  by  the  band's  pianist,  of 
"Sam  the  Accordion  Man,"  and  another 
vocal  solo  by  the  drummer,  singing  special 
lyrics  to  "A  Good  Man  Is  Hard  to  Find," 
followed.  "Just  a  Gigolo"  and  "Big  Man 
From  the  South"  were  also  sung,  and  as  a 
grand  finale  a  number  of  the  boys  offered 
"hot"  solt>s  of  the  last  named  number. 


CHARLES  PAUL  (Jamaica  Valencia) 
directed  his  orchestra  in  a  personally  com- 
piled and  specially  arranged  overture  en- 
titled "Chopiniana."  The  presentation  was 
a  medley  of  the  famous  composer's  works 
and  included  the  playing  of  "Military  Pol- 
onaise," "Prelude  in  A  Major,"  "Nocturne 
in  E  Flat  Major"  (featuring  strings,  organ 
and  piano),  a  clarinet  solo  of  "Minute  Waltz 
in  D  Flat  Major,"  a  piano  solo  by  Mr.  Paul 
of  "Waltz  in  C  Sharp  Minor,"  and  for  the 
finale  one  of  the  movements  from  the  well 
known  "Scherzo." 

This  young,  personable  leader  has  proved 
a  distinct  surprise  to  the  patrons  of  this 
house,  who  thought  he  would  be  the  type  to 
present  nothing  but  "jazz."  He  has  and 
does  offer  overtures  of  the  lighter  vein  and 
does  well  with  them,  but  his  forte  is  presen- 
tations of  the  kind  reviewed. 


JOE  FULCO  (New  Orleans  Loew's  State) 
takes  a  nice  hand  from  the  audience  with  his 
two  numbers,  "Just  Friends"  and  "Weary 
Blues."  The  orchestra  jazzes  them  up  in 
the  old-time  hot  style  known  as  "coming  to 
town"  with  R.  Papalia,  getting  the  applause 
for  "Just  Friends"  with  a  trombone  solo.  A 
clarinet  variation  on  "Weary  Blues"  helped 
put  this  number  over  though  the  organ  was 
too  loud  and  rather  hurt  the  general  effect. 


ALEXANDER  KEESE  (Dallas  Palace) 
formerly  a  conductor  with  Publix  for  eleven 
years  and  for  the  last  two  years  musical  di- 
rector for  radio  station  WFAA  in  Dallas, 
returned  as  guest  conductor  at  the  Palace 
this  week.  His  return  is  auspicious  in  de- 
noting successful  programs  during  his  stay. 
"Lo  and  Behold"  as  an  opener  is  a  short 
preparation  for  "Life's  No  Fun,"  which  is 
a  completely  new  tune,  brisk  and  peppy  in 
its  _  arrangement.  A  vocal  solo  gave  the 
lilting  words  and  after  the  completion  of 
the  number  Keese  announced  that  it  was 
composed  by  Pern  Davenport,  the  pianist  of 
the  Modern  Rhythm  Band  and  that  the  or- 
chestration was  by  Gus  Leven,  also  of 
Dallas.  Contributing  further  to  the  musical 
program  Keese  leads  his  orchestra  in 
"Wasn't  That  the  Human  Thing  to  Do?" 
in  which  individual  instruments  successively 
carry  on  the  refrain,  with  a  skillful  arrange- 
ment bringing  in  the  entire  orchestra  for  a 
resounding  wind-up. 


WALT  ROESNER  (San  Francisco  Fox) 
directed  the  Fox  Orchestra  in  a  rendition  of 
selections  from  the  works  of  Wagner  ar- 
ranged under  the  title  of  "The  Holy  Grail." 
Selections  from  "Tannhauser"  were  featured, 
with  some  brilliant  work  cut  out  for  the 
brass  section.  The  organ  was  used  in  con- 
junction with  the  orchestra  to  swell  the 
grand  finale.  The  number  was  received  with 
more  than  the  usual  acclaim. 


EDDIE  PERRIGIO  (Omaha  Orpheum) 
and  his  R-K-Olians  did  themselves  proud 
last  week  at  the  Orpheum  with  their  over- 
ture, an  orchestral  presentation  of  "Indian 
Melodies."  The  little  medley,  beautifully 
woven  together  with  the  required  interludes, 
has  in  it  airs  from  "Pale  Moon,"  "Land  of 
Sky  Blue  Waters,"  "Waters  of  Minnetonka" 
and  "The  Indian  Love  Call."  Whenever  a 
house  hears  it,  the  applause  is  expressive  of 
real  appreciation  and  enjoyment. 


Fred  Waring 

Director  of  Music 

THE  ROXY  THEATRE 


68 


MOTION    PICTURE  HERALD 


May    7,  1932 


TECHNCLCGICAL 


The  BLUEBOOK  Schoo 

By  F.  H.  RICHARDSON 


BLUEBOOK  SCHOOL  QUESTION  NO.  126.— (A)  What  are  the  practical  effects  of  a  short  circuit  in  a  bell 
or  buzzer  circuit?  (B)  What  is  the  difference  between  a  bell  and  a  buzzer  circuit?  (C)  Should  a  bell  or  a  buzzer 
circuit  wire  be  soldered  and  insulated?  (D)  Describe  a  series,  a  parallel  and  a  series-parallel  battery  connection. 
What  is  the  effect  of  each?  You  may  use  diagrams  if  desired,  provided  you  draw  them  neatly  and  in  black  ink 
Jand  don't  make  them  too  deep). 


Answer  to  Question  No.  119 


Bluebook  School  Question  No.  119  was: 
"(A)  Provided  the  right  diameter  carbon 
for  the  amperage  is  used,  does  change  in 
amperage  alter  the  square  millimeter  bril- 
liancy of  the  crater  floor?  (B)  Given  a  55- 
degree  angle  {ordinary  arc),  docs  the  crater 
increase  per  added  ampere  vary  with  dif- 
ferent makes  of  carbon ?  (C)  In  what  way 
may  you  measure  crater  diameters  accu- 
rately? (D)  Does  crater  area  (ordinary 
arc)  increase  proportionally  with  amperage 
increase? 

As  to  this  one,  the  following  made  accept- 
able replies:  S.  Evans  and  C.  Rau,  Lester 
Borst,  G.  E.  Doe,  Frank  Dudiak,  Andy 
Bailey,  John  Wentworth  and  William 
Sellers,  Bill  Doe,  Nic  Granby,  Dave  Gold- 
berg, Andrew  Breaston,  Dan  Emmerson,  T. 
Van  Vaulkenburg,  Chick  Peters,  Dave 
Manuels,  Bob  Davidson,  Pat  Davis,  D.  B. 
Peters,  Frank  Davis,  Tom  Murphy,  D.  L. 
Sinklow,  William  Broadbent,  Roy  Davis, 
John  Williams,  Albert  Jones,  Peter  Jack- 
son and  Bob  Diglah,  L.  Ludlow,  Dave  Ma- 
son, G.  Tinlin,  T.  L.  May,  R.  J.  Pinker, 
John  Ahrenson,  H.  D.  Schofield,  A.  Gib- 
son, Jack  Billings,  Mike  McGuire,  Frank 
Ferguson,  George  Deckson,  Tom  Turk,  G. 
Farmann,  J.  G.  Gates,  Richard  Singleton, 
M.  D.  Dove,  Frank  Burker,  P.  L.  Toeping, 
Dave  Anderson,  Tom  Whitnath,  Alonzo 
Zerach,  Frank  F.  Franks,  Dave  Lambert 
and  Tom  Davis,  T.  R.  Peters,  H.  D.  Ty- 
ler, K.  L.  Knight,  Dave  Birdoll,  T.  R. 
Peters,  Don  Warren,  Andy  L.  Patry, 
Thomas  McGruder,  Henry  Sicmann,  S.  T. 
Jones,  Seymour  Carroll,  Charles  Ray  and 
Tom  Taylor,  L.  D.  Richards,  Dan  L.  Sim- 
mons, P.  D.  Thompson,  H.  B.  Billings, 
John  Cermak,  Tom  Rathburn,  Frank  C. 
Hagmyer,  P.  T.  Garling,  Andrew  Wells, 
Charles  Tamper,  Leo  Garling,  S.  T.  Jones, 
F.  B.  Gamble,  S.  T.  Jones,  P.  D.  Thomp- 
son, P.  H.  Bondom,  Henry  B.  Coates,  P.  T. 
Garling,  Aleck  Geibto,  Dan  Holler,  Richard 
Michaels  and  Dave  Lode. 

In  this  question,  I  have  disregarded  Sec- 
tion B  for  the  reason  that,  due  either  to 
my  own  carelessness  or  to  a  printer's  blun- 
der, it  did  not  appear  as  intended. 


(A)  We  will  listen  to  Lester  Borst  first. 
He  says:  "Since  the  question  specifically 
states  that  the  carbons  be  of  proper  diame- 
ter for  the  current  flow,  the  brilliancy  per 
square  millimeter  of  area  will  remain  con- 
stant, regardless  of  alterations  in  current 
flow.  By  this  it  is  meant  that  the  meas- 
ured candle  power  of  any  crater  floor  will 
be  the  product  of  its  square  millimeter  area 
by  the  average  constant  of  150,  regardless 
of  the  number  of  amperes  used.  I  believe 
we  may  now  say  that  160  is  a  fair  constant 
for  the  purpose.  Improvement  in  carbons 
has  raised  the  constant  somewhat  during 
the  past  few  years." 

(B)  Those  who  answered  this  question 
as  stated  for  the  most  part  held  that  the 
crater  area  varies  somewhat  with  equal 
amperage  when  using  different  makes  of 
carbon,  with  which  view  I  am  inclined  to 
agree,  though  to  date  there  seems  no  re- 
liable information  available. — F.  H.  R. 

(C)  Messrs.  Evans  and  Rau  say:  "Press 
hot  crater  on  block  of  hard  wood.  From  the 
impression  thus  made  the  area  may  easily 
be  measured  and  computed."  That  seems 
to  be  the  favorite  method,  but  I  personally 
see  no  reason  for  handling  a  hot  carbon. 
Why  not  lay  a  piece  of  heavy  paper,  such 
as,  for  example,  a  business  card,  on  a  flat 
table  and  press  a  cold  carbon  stub  down  on 
it,  rolling  it  slightly.  I've  done  it  thus 
many,  many  times  and  have  got  satisfactory 
results.  Friend  Dudiak  says :  "The  area 
of  the  crater  may  be  calculated  with  the 
eclipse  formula,  once  the  length  and  breadth 
of  the  impression  have  been  obtained. 

(D)  G.  E.  Doe  says:  "No!  The  increase 
is  considerably  in  excess  of  the  proportional 
current  increase.  If  we  double  the  current 
flow,  the  crater  area  will  be  increased  2.46 
times." 

Arthur  C.  Homme,  projectionist  of  the 
Plaza  theatre,  in  Freeport,  L.  I.,  sent  in  a 
very  good  answer  to  Question  No.  108, 
which  was  in  some  manner  overlooked,  so 
that  he  was  not  given  credit.  I  wrote  him 
explaining  that  his  failure  to  receive  credit 
was  the  result  of  an  accident.  He  answered 
as  follows : 


"Thanks  for  your  letter  giving  me  credit 
for  answer  submitted  to  Question  No.  108. 
That  was  my  first  attempt  at  answering  a 
Bluebook  School  question.  Just  wanted  to 
see  if  it  was  possible  for  me  to  submit  an 
answer  that  would  at  least  be  acceptable. 
After  reading  some  of  the  answers  submitted 
by  Borst,  Evans  and  Rau,  Billings,  Van 
Vaulkenburg,  etc.,  one  feels  his  feet  getting 
cold,  especially  when  he  has  no  such  com- 
mand of  language  as  is  enjoyed  by  those 
various  gentlemen. 

"As  to  being  the  gainer  by  answering 
the  Bluebook  School  questions,  I  wonder  if 
the  above  named  projectionists  really  real- 
ize what  it  has  done  for  them,  what  you 
have  done  for  them,  and  most  of  all,  what 
they  have  done  for  themselves  by  answering 
those  questions.  Not  only  have  they  gained 
enormously  in  accurate  knowledge,  but  also 
their  names  are  known  throughout  the 
world  of  motion  picture  projectionists,  and 
to  thousands  of  managers  as  well.  For  my- 
self, I  only  hope  that  one  day  I  may  be  big 
enough  to  stand  in  the  shadow  of  yourself 
and  these  men."^ 

Lack  of  command  of  language  is  no  bar. 
I  seldom  print  anything  just  as  written. 
Writing  is  a  profession  and  an  exceedingly 
difficult  one.  I  try  not  to  alter  the 
THOUGHT  or  ideas  of  the  men  answering 
questions. 


Detroit  Industrial  Picture 

Firm  Takes  New  Sound  Plant 

The  Metropolitan  Motion  Picture  Com- 
pany, Detroit  organization  producing  indus- 
trial sound  pictures,  and  direct  licensee  of 
RCA  Photophone  in  the  Middlewest,  has 
moved  to  a  new  two-story  studio  and  labor- 
atory in  the  city.  It  is  said  to  be  the  oldest 
Detroit  organization  in  its  field. 

The  company  has  obtained  an  additional 
RCA  Photophone  sound  truck  and  record- 
ing equipment.  The  new  quarters  contain 
35,000  feet  of  floor  space,  and  are  equipped 
with  a  sound-proof  recording  studio  and  a 
complete  developing,  cutting,  editing  and 
finishing  laboratory. 


May    7,  1932 


MOTION    PICTURE  HERALD 


69 


An  Authoritative  Answer  to  Question  No.  115 


Bluebook  School  question  No.  115,  dealt 
entirely  with  the  arc  light  source.  We  there- 
fore submitted  to  the  National  Carbon  Com- 
pany, which  is  about  the  highest  authority 
we  know  of  on  such  matters,  this  question, 
together  with  various  answers  submitted 
by  students  of  the  Bluebook  School.  The 
following  answer  has  been  prepared  for  us 
by  the  manager  of  the  arc  department  of 
that  company,  Dr.  E.  R.  Geib.  It  reads  as 
follows : 

"Dear  Mr.  Richardson:  Supplementing 
my  letter  of  the  12th,  the  following  are  our 
answers  to  Bluebook  School  Question  115: 

"(A)  Question — Will  an  a.  c.  arc  deliver 
50  per  cent  as  much  light  to  the  condenser 
as  will  a  d.  c.  arc  of  equal  amperage  ? 
Answer — In  answering  this  question,  it  will 
be  necessary  that  we  take  into  considera- 
tion the  types  of  carbons  used.  For  d.  c. 
low  intensity  service,  a  neutral  cored  type 
of  carbon,  as  we  term  it,  is  used.  The  light 
from  such  a  carbon  emanates  from  the  cra- 
ter. When  this  same  type  of  carbon  is 
burned  in  the  upper  and  lower  holders  of 
an  a.  c.  arc,  you  do  not  get  50  per  cent  as 
much  light  as  from  a  d.  c.  arc  of  equal  am- 
perage. This  is  because  the  actual  light 
produced  by  either  of  the  two  craters  is 
less  than  one-half  of  that  from  the  positive 
crater  of  the  d.  c.  arc.  This  is  undoubtedly 
due  to  the  fact  that  sufficient  time  is  not 
given  in  the  case  of  the  a.  c.  arc  for  the 
respective  positive  craters  formed  on  one 
electrode  after  the  other  to  reach  as  high 
a  temperature  as  is  the  case  with  the  d.  c. 
arc.  However,  the  general  practice  today, 
when  operating  on  a.  c,  is  to  use  the  spe- 
cial patented  trim  known  as  the  National 


White  Flame  A.  C.  Projector  Carbons  de- 
veloped by  the  National  Carbon  Company 
a  number  of  years  ago.  These  carbons  pro- 
duce a  snow  white  light  that  has  improved 
projection  enormously  over  the  results  ob- 
tained from  an  a.  c.  arc  equipped  with  neu- 
tral cored  carbons.  Furthermore,  the  mate- 
rials used  in  the  cores  of  White  Flame  A.  C. 
Carbons  eliminate  most  of  the  hum  charac- 
teristic of  a.  c.  arcs  and  at  the  same  time 
cause  the  arc  to  burn  more  steadily. 

"(B)  Question — If  a.  c.  is  used  at  the  arc, 
should  an  attempt  be  made  to  utilize  light 
from  both  craters,  or  only  from  one?  Ex- 
plain fully.  Answer — It  is  possible  that  op- 
tical systems  could  be  designed  which  would 
utilize  the  light  from  both  craters  of  an 
a.  c.  arc,  but  the  application  of  this  princi- 
ple would  be  extremely  difficult  and  possi- 
bly impracticable.  It  is  customary,  there- 
fore, to  focus  only  one  of  the  craters.  Even 
when  using  our  White  Flame  A.  C.  Car- 
bons, the  crater  and  not  the  arc  stream 
should  be  brought  to  the  focus  of  the  opti- 
cal system.  In  this  way,  the  full  intensity 
of  the  brilliant  crater  light  is  utilized,  sup- 
plemented by  the  light  from  the  adjacent 
portion  of  the  arc  stream. 

"(C)  Question — Name  at  least  two  points 
of  difference  as  between  a.  c.  and  d.  c.  pro- 
jection light.  Answer— The  source  of  light 
from  a  d.  c.  arc  is  the  crater  on  the  positive 
carbon.  The  arc  stream  is  colorless,  or  very 
nearly  so.  With  the  a.  c.  arc,  there  are  two 
craters,  one  on  each  carbon.  If  ordinary 
neutral  cored  carbons,  the  same  as  are  used 
for  d.  c.  work,  were  used  with  a.  c,  the  arc 
stream  would  be  the  same  as  that  in  the 


d.  c.  arc,  and  the  volume  of  light,  as  stated 
in  the  answer  to  (A),  less  than  half  that 
from  the  d.  c.  arc.  The  customary  use  of 
National  White  Flame  A.  C.  Carbons  in 
a.  c.  arcs  constitutes  a  second  point  of  dif- 
ference. The  presence  of  the  rare  earth 
materials  in  the  core  renders  the  arc  stream 
more  luminous  than  the  arc  stream  of  the 
d.  c.  arc,  and  as  mentioned  in  the  answer 
to  (A),  the  color  of  the  light  is  changed 
to  snow  white.  Most  of  the  a.  c.  noise  or 
hum  is  eliminated,  and  the  arc  burns  very 
steadily. 

"(D)  Question — Are  the  violet  lines  in 
the  arc  stream  said  to  be  brighter  than  the 
crater  floor  itself?  Answer — The  violet 
lines  in  the  arc  stream  are  due  to  the  pres- 
ence of  the  vapor  of  the  metal  potassium 
which  is  used  in  projector  carbons.  The 
luminosity  of  these  potassium  lines  is  low, 
and  therefore  they  are  not  as  brilliant  as 
the  positive  crater  which  emits  radiation  of 
all  colors. 

"(E)  Question — Does  the  flow  of  current 
through  the  gas  stream  cause  it  to  have 
luminosity,  regardless  of  its  temperature? 
Answer — A  great  deal  of  argument  could 
be  produced  if  this  question  were  asked  a 
group  of  very  well  informed  physicists. 
However,  there  seems  to  be  sound  reason 
and  experimental  evidence  for  the  theory 
that  the  luminosity  of  the  arc  stream,  as 
distinguished  from  the  crater  of  the  arc, 
is  not  a  function  of  its  temperature.  The 
luminosity  of  the  crater,  on  the  other  hand, 
probably  follows  closely  the  law  of  black 
body  radiation  and  is  therefore  influenced 
directly  by  temperature." 


Every  Theatre  Needs  These 

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U  I  finished  installation  of  West  Ken- 
tucky Industrial  College  last  week. 
As  to  the  equipment,  I  certainly  want 
to  take  my  hat  off  to  any  man  who  can 
design  equipment  that  runs  as  smoothly 
and  sounds  as  good  as  this  does.  It 
is  100%  perfect.  » 

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U  Heard  other  portable  sound  equip- 
ments, up  to  more  than  double  the 
price,  and  I  must  say,  truthfully,  that 
results  with  the  HOLMES  were  so  far 
superior  that  there  is  no  comparison. 

Dialogue  clear  and  distinct,  no  muffled 
tones  and  one  very  noticeable  feature, 
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70 


MOTION    PICTURE  HERALD 


May    7,  1932 


VCICECrTHE  INDUSTRY 


OVER-AMBITIOUS 
STARS 

Editor  of  Motion  Picture  Herald  : 

I  want  to  call  to  your  attention  an  evil 
that  is  being  practiced  in  our  business  and 
I  am  sure  you  can  properly  write  an  editorial 
on  the  subject  in  such  a  manner  as  to  bring 
it  to  the  attention  of  all  concerned. 

It  is  on  the  subject  of  free  lancing  or  the 
results  from  over-anxious  stars  to  get  into 
too  many  pictures.  Now,  I  fully  realize  that 
it  is  the  ambition  of  every  star  to  make  as 
many  pictures  as  possible  from  a  revenue 
standpoint,  but  I  believe  that  I  can  show 
where  this  idea  is  all  wrong  from  the  same 
standpoint. 

Last  week  I  had  four  different  pictures 
from  as  many  different  companies,  and  in 
each  one  of  the  pictures  there  was  a  certain- 
female  character  who  played  in  them  all, 
and  on  the  last  one  I  had  three  people  get 
up  and  walk  out,  saying  that  they  were  fed 
up  on  that  star.  I  withhold  the  name  for 
fear  of  offending  that  certain  person,  but 
unless  all  of  the  characters  of  every  feature 
were  listed  in  the  advance  billing,  there 
would  be  no  possible  way  of  avoiding  this 
booking.  It  hurts  the  star,  it  hurts  the 
theatre  and,  I  dare  say,  hurts  the  producer. 
When  a  star  keeps  within  the  control  of  one 
company,  there  is  little  or  no  chance  of  this 
happening,  but  when  they  appear  in  every- 
body's pictures,  it  is  bound  to  happen.  In 
the  case  of  one  company  that  has  two  or 
three  more  pictures  with  that  person  in  them, 
I  shall  find  it  necessary  to  withhold  dates 
until  such  time  as  I  may  think  the  curse  of 
this  occurrence  has  worn  off. 

I  also  notice  that  Metro  has  loaned  Joan 
Crawford  to  United  Artists  for  a  picture, 
and  cannot  help  but  feel  that  this  is  going 
to  result  in  discomfort  to  a  lot  of  exhibitors. 
No  doubt  it  will  make  a  lot  of  them  feel 
that  they  will  have  to  buy  all  of  United 
Artists'  product  in  order  to  get  that  one,  if 
she  is  popular  with  them,  and  you  know  as 
well  as  I  do  that  you  cannot  buy  just  one 
from  them.  ■ 

But  the  first  mentioned  is  the  worst  thing 
I  know  of.  I  have  related  my  experience 
to  several  other  exhibitors,  and  nearly  all 
of  them  say  that  some  star  or  other  has  been 
killed  for  them  in  the  same  manner.  I  would 
suggest  that  if  a  producer  uses  stars  that 
do  not  come  under  their  regular  list  of  em- 
ployees, that  they  list  the  names  of  all  such 
people  in  their  press  sheet  so  that  an  ex- 
hibitor can  avoid  making  the  sad  mistake 
that  I  did.  I  can  assure  you  that,  excepting 
one  picture,  I  had  no  way  of  telling  that  this 
person  was  in  the  others. 

This  may  not  look  serious  on  the  face  of 
it,  but  just  analyze  it  for  yourself  and  sup- 
pose that  you  attended  a  theatre  four  times 
in  a  week  or  even  in  a  month,  and  each  time 
you  saw  the  same  star.  You  would  either 
think  the  theatre  was  overdoing  the  thing  or 
that  there  was  a  lack  of  talent  in  Hollywood. 

I  am  writing  this  only  in  a  spirit  of  trying 
to  point  out  something  that  may  mean  some- 
thing to  the  industry  and  something  that 
from  a  standpoint  of  run  could  not  be  de- 
tected from  a  first  run  week  stand,  but  only 
from  a  hick  town  where  four  changes  a  week 


is  the  average  policy,  and  which,  perhaps, 
constitutes  a  majority  of  houses  using  pic- 
tures from  any  exchange. — Ray  Branch, 
secretary-treasurer,  Hastings  Strand  Thea- 
tre, Inc.,  Hastings,  Mich. 


this  practice  should  call  forth  your  whole- 
hearted co-operation. 

With  kindest  regards,  I  am — F.  M.  A. 
Litchard,  Morse  Theatre,  Franklin  Mass. 


Mr.  Branch  has  so  explicitly  set  forth 
his  contention  that  Ms  letter  is  a  better 
presentation  than  an  editorial  would  be.  It 
is  apparent  enough  that  the  difficidty  he 
and  his  audiences  find  is  the  contradictory 
emotional  result  from,  not  too  many  appear- 
ances of  the  same  person,  hut  from  the  con- 
centration of  these  conflicting  appearances, 
restdting  in  the  impression  that  one  actor  is 
too  many  persons  at  the  same  time.  It  is  a 
condition  which  arises  much  more  frequent- 
ly with  important  types  and  conspicuous 
members  of  supporting  casts  than  among 
stars.  Meanwhile,  in  curious  contrast,  is  the 
unhappy  fact  that  star  building  is  becoming 
more  difficult  today  than  in  the  speedy  silent 
era  because  present  production  conditions 
and  processes  permit  so  few  screen  appear- 
ances per  year.  Miss  Mary  Pickford  and 
Charles  Chaplin  attained  their  unparalleled 
world  fame  on  the  basis  of  a  reel  a  week 
and  thousands  upon  thousands  of  screen 
appearances.— THE  EDITOR. 


ROADSHOW 
ADVERTISING 

Editor  of  Motion  Picture.  Herald  : 

I  would  like  to  call  your  attention  to  the 
most  indiscriminate  advertising  which  has 
come  to  my  attention  in  some  time,  and  it 
is  sponsored  by  one  of  our  leading  pro- 
ducer-distributor-exhibitors. 

I  refer  to  the  roadshow  advertising  which 
is  being  sponsored  in  connection  with  the 
Metro  picture,  "Grand  Hotel."  The  first 
billing  which  this  picture  received  for  its 
run  in  the  Majestic  theatre  of  Boston  car- 
ried the  catchline  prominently  displayed  in 
the  ads,  "This  is  the  only  theatre  in  which 
this  picture  will  be  shown  in  New  Eng- 
land this  season."  This  was  later  changed 
to  read  "territory"  instead  of  "New  Eng- 
land" ;  and  now  it  reads  "city"  instead  of 
either. 

Last  week  the  Carlton  theatre  in  Provi- 
dence was  guilty  of  the  same  device  when 
it  used  the  word  "territory"  in  the  identical 
catchline,  prominently  displayed. 

We  remember  the  procedure  followed  by 
Metro  in  regard  to  "Ben  Hur"  and  "The 
Big  Parade,"  but  it  had  none  of  the  ear- 
marks of  deliberate  falsehood  and  mislead- 
ing statements,  which  are  going  to  react 
to  the  expense  of  all  exhibitors  and  Metro 
itself. 

The  word  "season"  may  be  construed  to 
cover  a  multitude  of  sins,  but  to  the  public 
it  means  "year"  at  first  glance,  and  news- 
paper readers  seldom  take  more  than  one 
glance. 

I  have  noted  that  your  journal  takes  very 
little  part  in  subjects  relating  to  producer- 
exhibitor  troubles,  but  it  seems  to  me  that 


Felix  Feist,  Metro  general  sales  man- 
ager, said  that  the  Boston  and  Providence 
theatre  advertising  on  "Grand  Hotel"  which 
has  been  protested  was  contained  in  trailers, 
and  that  the  copy  was  corrected  in  the  man- 
ner described  "as  soon  as  it  was  observed." 
Feist  said  that  there  can  be  no  valid  com- 
plaint to  use  of  the  word  "season,"  as  the 
general  release  of  the  picture  is  not  to  be 
set  for  a  long  time  "and  will  not  be  until 
after  September,  in  any  avent." 

"  'Grand  Hotel'  is  snowing  at  advanced 
prices  in  both  Providence  and  Boston," 
Feist  said.  "There  is  no  possibility  of  its 
being  shown  at  regular  box  office  scales  be- 
fore September,  so  I  cannot  see  that  there 
is  any  valid  complaint  over  the  use  of  the 
word  'season'  in  describing  the  period  of 
the  picture's  roadshowing." 

Feist  added  that  the  Morse  Theatre  has 
not  bought  "Grand  Hotel." 


Motion  Picture  Herald  must  take  issue 
with  Mr.  Lit  chard's  observation  that  this 
paper  does  not  much  concern  itself  with 
"producer-exhibitor  troubles."  This  pub- 
lication as  an  instrument  of  service  to  the 
whole  of  the  motion  picture  industry  is 
vastly  concerned  with  the  establishment  and 
maintenance  of  fair  and  reasonable  stand- 
ards of  practise  in  furtherance  of  the  best 
interests  of  the  whole  industry.  It  has  from 
its  beginning  consistently  insisted  that  the 
well  being  of  the  entire  structure  demands 
the  proper  service  and  treatment  of  the  re- 
tailer, the  exhibitor,  and  cooperation  with 
him  in  purveying  screen  rvares  to  the  con- 
sumer, his  box  office  ptiblic.  It  is  not,  how- 
ever, the  proper  function  of  a  business  jour- 
nal to  seek  to  intervene  in  the  normal  pro- 
cedures of  normal  bargaining  between  in- 
dividual buyers  and  sellers,  or  to  endeavor 
to  define  to  either  the  terms  and  conditions 
of  buying  or  selling.  It  is  rather  the 
Herald's  concern  that  this  be  a  fair,  clean 
field  of  business.  The  detailed  operations 
are  the  concern  of  those  doing  that  busi- 
ness. —THE  EDITOR. 


10%  Wage  Cut  for  Famous 
Players  Canadian  Workers 

An  agreement  has  been  concluded  between 
Famous  Players  Canadian  Corporation  and 
operators  and  stage  hands,  providing  for 
a  10  per  cent  wage  cut  for  a  period  of  16 
months.  Extension  of  two  weeks'  notice 
late  last  week  effected  the  deliberations. 

The  Toronto  company  had  proposed 
larger  cuts,  but  a  compromise  was  reached. 
Famous  Players  also  agreed  to  pay  full 
salaries  at  the  Tivoli  in  Toronto  if  the 
house  is  closed  for  the  summer. 


May    7,  1932 


MOTION    PICTURE  HERALD 


71 


THE  RELEASE  CHART 


Productions  are  listed  according  to  the  names  of  distributors  in  order  that  the  exhibitor  may  have  a  short-cut  towards  such  infor- 
mation as  he  may  need,  as  well  as  information  on  pictures  that  are  coming.  Features  which  are  finished  or  are  in  work,  but  to 
which  release  dates  have  not  been  assigned,  are  listed  in  "Coming  Attractions."  Running  times  are  those  supplied  by  the  dis- 
tributors.   Where  they  vary,  the  change  is  probably  due  to  local  censorship  deletions.    Dates  are  1931,  unless  otherwise  specified. 


ALLIED  PICTURES 


Features  , 

Running  Tlma 

Title  Star  Rel.  Date       Minutes  Reviewed 

Clearing  the  Range  Hoot  Gibson   Apr.  25 

File    113   Lew  Cody-Mary   Nolan  Feb.    19/32  63. ..Mar.  S.'S2 

Bay  Backaroo,  The  Hoot  Glbson-Myrna  Kennedy  

Hard  H ombre   Hoot  Glbson-L.  Basguette   Aug.  22 

Local  Bad  Man,  The  Hoot  Gibson-Sally  Blane   Jan.  16/32 

Spirit   of   the  West  Hoot  Gibson-Doris  Hill   Mar.,  '32  

Vanity  Fair   Myrna  Loy-Conway  Toarle    ...Mar.,  '32  

Wild   Horse   Hoot  Gibson-Alberta  Vauibl  

Coming  Feature  Attractions 

A    Man's   Land  Hoot  Gibson   

Anna   Karenina   All  Star  

Midnight  Alarm   All  Star   

Stoker.  The   Monte  Blue   

Three  Castles   All  Star   


ARTCLASS  PICTURES 


Features 

Running  Time 

Title  Star  Rel.  Date       Minutes  Reviewed 

Border  Devils   Harry  Carey   Apr.     4,"32  65... Apr.     9. '32 

Cavalier  of  the  West  Harry  Carey   Nov.    15  75  

Convicted   Aileen  Pringle-Jameson 

Thomas   Sept.     I  63  Oct.  S 

Cross  Examination   H.  B.  Warner-Sally  Blane- 

Natalie    Moorhead  72...  Feb.    13. '32 

Phantom,  The   "Big  Boy"  Williams-Allen* 

Ray   Dee. 

Pleasure   Conway  Tearle-Carmel  Myers. Sept. 

Unmasked   Robert  Warwick   Oct. 

White  Renegade   Oct. 

Without  Honors   Harry  Carey   Jan. 


1  70  

1  66  

1  62  

1  66  

2,'32         66... Jan.    16. '32 


Coming  Feature  Attractions 

Across  the  Line  Harry  Carey   

Auctioned  Off   

Bridesmaid   

Confidential   

Double  Sixes   Harry  Care;'   

Foolish  Girls     

Horsehoofs   Harry  Carey   

Humanity   

Hsrrlcane  Rider,  The  Harry  Carey   

I  Accuse   

Night    Rider,    The  Harry  Carey   

They   Never  Come  Back  Regis  Toomey- Dorothy  Sebas- 
tian  ....May 

Where  Are  Your  Children?  


BIG  4  FILM  CORPORATION 

Features 

Title  Star 

Cyclone  Kid   Buzz  Barton   

Human  Target!   Buzz  Barton   Jan. 

Mark  of  the  Spur  Bob  Custer   Feb. 

Murder  at  Dawn  Mulhall-Dunn   Feb. 


Running  Time 
Rel.  Date       Minutes  Reviewed 

Oct.    28    60  Nov.  26 

10/32  Feb.  6/32 

10/32  

22/32  60...  Mar.  12/32 


.66. 


Qulek  Trigger  Lee  Bob  Custer   Nov.  24 

Scarlet  Brand,  The  Bob  Custer   Apr.  '32.. 

Tangled   Fortunes   Buzz  Barton   Mar.  22/32  

Coming  Feature  Attractions 

Danee  Hall   Kisses  6  ree)s. 

Blazed   Trails    6  r0els. 

Bull  Dog  Edition.,    

Driving  Demons     

Fighting  Gloves     

Gambling  Sex   .."! 

Guns  and  Saddles  fi  reel's 

Highway  Riders   \ . .  \ .  \  [  \  [ "  \  \  \  \  \  \  \  \  \  \  %  fX 

Rip    Roaring   Brencs   6  reels 

Rle  Grande  Raiders  6  reels! 


COLUMBIA 

Features 

Title  Star  Re| 

Behind  the  Mask  Jack  Holt-C.  Cummlngs  Feb'. 

_,         _.  (Reviewed  under  the  title  "The  Man  Who 

Big   Timer,  The  Ben  Lyon-C.  Cummlngs  Mir. 

Border  Law   Buck  Jones-L.  Tovar  Oet 

Branded   Buck  Jones   sent. 

Deadline  Buck  Jones   Dee 

Deceiver,   The   Lloyd  Hughes- Dorothy 

...      _   ,    _.  Sebastian- Ian  Keith   Nov 

Fighting  Fool,  The  Tim    McCoy  Jan 

Fighting  Marshal,  The  Tim    McCoy    Dee 

Final  Edition,  The  pat  O'Brien-Mae  Clarke! Feb! 

Forbidden   Barbara  Stanwyek-Adolphe 

_ .....    „        _  Menjou-Ralph  Bellamy  ...Jan. 

Guilty  Generation   Leo   Carlllo  -  C.  Cummlngs - 

„.  .    _     .  Leslie  Fenton   Nov. 

M.b.r  .<eeM.." Buc.k  Jon«s-Loretta  Sayers. . .  Apr. 

Maker  of  Men  jaek    Holt-Rlehard  Crom- 

„   ,.  well-John  Wayne   Dee. 

Menace,  The   Walter    Byron- Bette  Davis- 

„,„,,,_.  H.  B.  Warner  Jan. 

Men  In  Her  Life.  The  Lois  Moran-Chas.  BicKford. .  Dee. 


Running  Time 
Date       Minutes  Reviewed 

25/32  Feb.  6/32 

Dared) 

10/32  74... Mar.  26/23 

15  61  

1  61  Nov  21 

3  68...  Jan.  30/32 


21  

20/32.. 

18  

20/32.. 

15/32. 

19.... 
2/32. 


...68  Nov.  28 

.  ..88...  Apr.  9/32 

...58  

...66... Feb.  27/32 


...83. 
...82. 


.Jan.  16/32 
 Nov.  28 


.67. 


.  Dee.  26 


25/32.... 
10  


.64...  Feb.  6/32 
.75  Dec.  5 


Title  Star  Rel. 

One  Man  Law  Buck  Jones   Dec. 

One  Way  Trail  Tim  McCoy   Oct. 

Platinum  Blonde   Young  -  Harlow- R.    Williams.  .Oct. 

Ridin'   for   Justice  Buck  Jones   Jan. 

Secret  Witness   Wm.  Collier,  Jr.-Una  Merkel.Dec. 

(Reviewed  under  title  "Terror  by  Night") 

Shopworn   Barbara  Stanwyck-R.  Toomey. Mar, 

Shot  Gun  Pass  Tim  McCoy   Nov. 

South  of  the  Rio  Grande  Buck  Jones   Mar. 

Texas  Cyclone   Tim  McCoy   Feb. 

Throe  Wise  Girls  Jean    Harlow  -  Mae    Clarke - 

Walter  Byron-M.  Prevost. .  Jan. 


Running  Time 

Date       Minutes  Reviewed 

4  63...  Feb.  20/32 

15  58  Oct.  31 

3 1  99 

4/32. ! '. '.  .'64.' ! .'  Jan.' ' '  16/32 
12  68  Oet  17 

25/  32.  78...  Apr.  9/32 

1  59  

5/32  

24/32  ... 

11/32  68...  Feb.  13/32 


Coming  Feature  Attractions 


attorney  for  the  Defense  Edmund   Lowe-C.  Cummings- 

E.  Brent   

Born    to    Trouble  Buck  Jones-Lina  Basquette... 

Daring   Danger   Tim  McCoy   

Destroyer,  The  

Dollar    Parade  W.    Huston  -  C.  Cummings- 

K.  Johnson   

Hollywood    Speaks   Genevieve  Tobin   

Love  Affair   Dorothy    Mackaill  -  Humphrey 

Bogart   

Riding   Tornado,    The  Tim  McCoy-Shirley  Grey  .... 

Substitute  Wife,  The   

Thirteenth  Man.  The  lack  Holt   

Two    Fisted    Law  Tim    McCoy-Alice  Day  

Vanity  Street   

War  Correspondent   Jack  Holt   

Washington   Merry   Go  Round  

Zelda  Marsh    , 


FIRST  NATIONAL 

F eatures 

Title  Star  Rel. 

Alias  the  Doctor   R.  Barthelmess-M.  Marsh. ..Mar. 

Compromised   BenLyon-Rose  Hobart   Dee. 

(Reviewed  under  the  title  "We  Three") 

Famous  Ferguson  Case.  The  Joan  Blondell   May 

Fireman,  Save  My  Child  Joe  E.  Brown  Feb. 

Hatchet  Man,  The  Edward  G.  Robinson  Feb. 

Her  Majesty,  Love  Marilyn  Miller-Ben  Lyon  Dec. 

Honor  of  the  Family  Bebe  Daniels   Oet. 

It's  Tough  to  Be  Famous  Douglas  Fairbanks,  Jr  Apr. 

Local  Boy  Makes  Good  ...Joe  E.  Brown  Nov. 

Ruling  Voice,  The  Huston-Young-Kenyon   Oct. 

Safe  In  Hell  Dorothy   Mackaill   Dec. 

Woman  from  Monte  Carlo,  Tha. . Lll  Dagover- Walter  Huston.. Jan. 
Union   Depot   D.  Fairbanks,  Jr.. J.  Blondell.  Jan. 


Running  Time 
Date       Minutes  Reviewed 

28/32  62...  Mar.  12/32 

5  65  Sept  12 


•32... 
'32.. 
32.. 


14. 
27, 
0. 

15.... 
17.... 

2/92. 
28.... 
SI.... 
12.... 

9/32. 


..74...  Apr.  30/32 
..67...  Feb.  27/32 
..74...  Feb.  13/32 

..76  Nov.  14 

..68  Oet.  24 

..79...  Apr.  16/32 

..68  Oet.  8 

..76  Nov.  14 

..75  Dee.  28 

..58... Jan.  9/32 
30/32  68  Dee.  26 


Coming  Feature  Attractions 

Cabin   In   the   Cotton  ..Richard  Barthelmess  

Dr.  X   Lionel  Atwill-Fay  Wray  

Life    Begins   Loretta    Young-Eric  Linden  

Is  a  Racket  Douglas  Fairbanks,  Jr  June  18/32. 

York    Town  Joan  Blondell 


Love 
New 

Rich  Are  Always  With  Us  Ruth  Chatterton    ...........  May  21/32.. 71. 

Strange   Love  of   Molly   LouvalnLee  Tracy-Ann  Dvorak  May    28/32  74. 

Tenderfoot.  The   Joe  E.  Brown  June  11/32. 

Tiger    Shark   Edw.   G.   Robinson   .. 

Two  Seconds   Edward   G.   Robinson  May  28/32.. . . . 

Week-end  Marriage   Loretta  Young-Norman  Foster. June  25/32  


FOX  FILMS 

Features 

*    Title  star 

After  Tomorrow   Chas.   Farrell-Marlan  Nixon. 

Amateur    Daddy   Warner  Baxter- Marian  Nixon. 

Ambassador  Bill   Will  Rogers   

Business  and   Pleasure  will  Rogers-Jetta  Geuda'l  

Careless  Lady   Joan  Bennett-John  Belli  

Charlie  Chan's  Chance  Warner  Oland-L.  Watklns-M. 

Nixon-Ralph  Morgan-H.  B. 

.        .  „.  Warner-A.  Klrkland   

Cheaters  at  Play  Thomas  Melghan-L.  Watklnt. 

Cisco  Kid.  The  Baxter-Lowe- Montenegro  .... 

Dance  Team   James  Dunn-Sally  Ellen  

Delicious   Gaynor-Farrell   

Devil's  Lottery   Elissa  Landi-Alexander  Klrk- 

„.     .   ,     „    ,   .  land-Vic.  McLaglen   

Disorderly  Conduct  Sally   Ellers- Ralph  Bellamy. 

„      _  .  „  Spencer  Tracy   

Gay  Caballero,  The  George  O'Brien  -  Conchlta 

„    .  _  Montenegro   

Good  Sport   Linda  Watklns-John  Boles... 

Heartbreak   c.  Farrell-H.  Albright  

Over  the  Hill  Dunn-Ellers-Marsh-Crandall- 

_  ,  .       ,   „  Klrkwood-Lane   

Rainbow   Trail,   The...  Geo.  O'Brien-Cecilia  Parker. 

She  Wanted  a  Millionaire  J.  Bennett-S.  Tracy  

Silent   Witness,   The  Lionel  Atwill-Greta  Nlssen.. 

Skyline   T.    Melghan  -  H.    Albright  - 

-  .       .  Maureen  O'Sulllvan   

Sob  Sister   j.  Dunn  -  Linda  Watklns.... 

Stepping  Sisters   Louise  Dresser  -  Wm.  Collier, 

_         .  Sr. -Minna  Gombell   

Surrender       Warner  Baxter-Lella  Hyams. 

Trial  of  Vivienne  Ware.  The  j.  Bennett-D.  Cook-L.  Bond. 

Yellow  Ticket.  The  Elissa  Landl-L.  Barrymore.. 


Rel. 
Mar. 
Apr. 
Nov. 
Mar. 
Apr. 


Running  Time 
Date       Minutes  Reviewed 

13/32  Mar.  5/32 

10/32         74. .  .Apr.  30/32 

22  70  Oct.  24 

6/32.  57  Aug.  15 

3/32  67...  Mar.  12/32 


Jan. 
Feb. 
Nov. 
Jan. 
Dee. 

Mar. 

Mar. 

Feb. 
Dee. 
Nov. 

Nov. 
Jan. 
Feb. 
Feb. 

Oet. 
Oet. 

Jan. 
Dee. 

May 
Nov. 


24/32... 
14/32... 


17/32. 
27. . . . 


27/32. 

20/32., 

28/32. 

13  

8  

29  

3/32.. 
21/32.. 

7/32., 

II  

25  

10/32.. 
6  

1/32. 
15  


.71... Jan.  9/32 
.57... Jan.  23/32 

.61  Oet.  10 

.85... Jan.  2/32 
106...... Dec.  12 

.74...  Apr.  9/32 

.82...  Apr.  16/32 

■  60...  Apr.  2/32 

-68  Nov.  14 

•39  Oct  10 

89  Oet.  31 

•  60  Dee.  5 

.74...  Feb.  27/32 
.73...  Feb.  13/32 

.70  Aug.  22 

•  71  Sept.  28 


.59.... 
69.... 


.Dae. 
.  Dee. 


•  ■76  Oct.  17 


Coming  Feature  Attractions 


After  the  Rain  

Almost  Married   


3/32. 
17/32. 


 Peggy  Shannon   July 

 Violet    Homing  -  Ralph  Bel- 

_„„.   „_  ,  lamy-Alexander    Klrkland. .  July 

Burnt  Offering   Elissa  Landl   

Down  to  Earth   Will    Rogers-Irene   Rich  '.'.'.'.'.'.'" 

Fancy    Free   Adolphe   Menjou-Joan  Marsh- 

...   .    „  I.    Purcell-Minna  Gombell  

nrst    Year   Gaynor-Farrell   July  31/32. 


72 


MOTION    PICTURE  HERALD 


May    7,    193  2 


(THE  RELEASE  CHACT—CCNT'E) 


Running  Time 

Title  Star  Rel.  Date        Minutes  Reviewed 

Killer,   The   Geo.  O'Brien-C.  Parker   June    12, '32  

Man  About  Town  Warner  Baxter- Karen  Morley.  May  22,'32  

Rebecca  et  Sunnybrook  Farm. ...  Marian    Nixon-R.    Bellamy.  .June    19, '32  

Society    Girl   J.  Ounn-P.  Shannon-S.  Tracy.  May  22/32  

Week    Ends   Only   Joan    Bennett-Ben    Lyon  June  I9.'32  

While  Paris  Sleeps  McLaglen-Jfelen  Mack   May     8. '32  

Woman   in    Room    13,   The  Landl-BelTamy-Hamllton    ...May    15. '32  

Young  America   Tracy-Kenyon-Bellamy   Apr.     I?. '32  


MAYFAIR  PICTURES 


Features 

Title  Star  Rel. 

Anybody's  Blonde   Dorothy  Revier-Edna  Murphy. Oct. 

Behind  Stone  Walls  Eddie  Nugent-Priscilla  Dean. Mar. 

Chinatown  Atter  Dark  Carmel   Myers-Rex   Lease  Oct. 

Dragnet   Patrol   Glenn  Tryon-Vera  Reynolds. .  Dee. 

Docks  of  San  Franelseo  Mary   Nolan- Ja;nn    Robard  Feb. 

Hell's    Headquarters   Jack  Mulhall-Barbara  Weeks. Apr. 

Love   In   High   Gear  Alberta   Vaughn-H.   Ford  May 

Monster  Walks,  1  ne  Hex  Lease-Vera  Reynolds  Feb. 

Passport  to  Paradise  lack   Mulhall-B.   Mehaffey. ..  Apr. 

Night  Beat   Jack  Mulhal-Patsy  R.  Miller. Nov. 

Sally  of  the  Subway  J.  Mulhall-D.  Revier  Jan. 

Sin's   Pay   Day  D.   Revier- Forrest  Stanley. ..  Mar. 

Bky  Spider,  The  Glenn    Tryon-Beryl  Mereer.Oet. 

Soul  of  the  Slums  Wm.  Collier,  Jr.-B.  Mehaffey. No*. 

METRO-GOLD  WYN-MAYER 

Title  Star  Rel. 

Are  You   Listening?  William    Haines-M.    Evans.. Mar. 

Arsene   Lupin   Lionel  and  John   Barry  more- 
Karen  Morley   Mar. 

Beast  of  the  City.  The  Walter  Huston-Jean  Harlow..  Feb. 

Ben  Hur   Ramon  Navarro-May  McAvoy.Jan. 

( Reissue-Synchronized) 

Big  Parade   John  Gilbert   Dee.  It  

( Re-issue-Sound) 

But  the  Flesh  It  Weak  Robt's  Montgomery- Gregor  ..Apr.  9,'32.. 

Champ,   The   Wallace  Beery-Jackie  Cooper. Dee.  5  

Cuban  Love  Song,  The  L.  Tibbett-L.  Velez  Oct  31  

Emma   Marie  Dressier   Jan.  2V32.. 

Flying   High  Bert  Lahr-C.  Greenwood  Nov.  14  

Freaks   Wallace  Ford-Leila  Hyams..Feb.  20/32.. 

Grand  Hotel   Garbo- John  Barrymore   

Hell   Divers   Beery-Gable   Jan. 

Letty  Lynton   loan  Crawford-Montgomery. .  .Apr, 

Lovers  Courageous   R.  Montgomery- Madge  Evans. Jan. 

Mata   Hari   Garbo-R.  Navarro   Dec, 

Passionate  Plumber   Buster  Keaton- Durante   Feb. 

Pelly  of  the  Circus  Marian  Davles-C.  Gable  Feb. 

Possessed   Joan  Crawford-Clark  Gable..  Nov, 

Private  Lives   Shearer- Montgomery   Dec. 

Sin  of  Madelen  Claudet,  The  Helen  Hayes-Lewis  Stone  Oct. 

(Reviewed  under  title  "The  Lullaby") 
Tarzan.  the  Ape  Man  Johnny  Welsmuller  -  Maureen 

O'Sulllvan   Apr, 

Wet  Parade   Walter  Huston-Dorothy  Jordan 

Neil  Hamilton   Apr, 


Running  Time 
Date        Minutes  Reviewed 


.59  Nov.  14 

 Mar.  26/32 

..59  Oct.  31 

..59... Jan.  9/32 
..60... Jan.  30/32 


.80. 


30.... 
15/32. 
15.... 
15.... 
1/32. 
1/32. 
1/32. 
10/32. 

1/32  

30  62  Dec.  26 

1/32.  60... Jan.  23/32 

1/32  63. ..Mar.  19/32 

I  59  

15  63  Nov.  28 


Running  Time 
Date        Minutes  Reviewed 
26/32.  76...  Mar.  5/32 


Title  Star  Rel. 

Misleading   Lady,  The   Claudette  Colbert-Stuart  Er. 

win-Edmund  Lowe   Apr. 

No  One  Man   Carole  Lombard-Rlcardo  Cor 

tez-Paul   Lukas   Jan. 

One  Hour  with  You  Maurice  Chevalier- Jeanette 

MacDonald-Genevieve  Tobin.  Mar. 

Rich   Man's  Folly  G.  Bancroft- Frances  Dee...  Nov. 

Shanghai  Express   Marlene  Dletrich-C.  Brook...  Feb. 

Sky  Bride   Rich'd  Arlen-J.Oakie-Robert 

Coogan- Virginia  Bruce   f\pr.  29/32. 

Sooky   Jackie   Cooper- Robt.  Coogan- 

J.  Searl   Dec. 

Strangers  In  Love  Fredric    March-Kay   Francis. Mar. 

This  Is  the  Night  Lily  Damlta-Chas.  Ruggles. .  Apr. 

This  Reckless  Age  Buddy  Rogers-Peggy  Shannon. Jan. 

Tomorrow  and  Tomorrow  Ruth  Chatterton-Paul  Lukas.  Feb. 

Two  Kinds  »f  Women  P.  Holmes-M.  Hopkins  Jan. 

Wayward   Nancy  Carroll- Richard  Arlen.Feb. 

Wiser  Sex,  The  C.  Colbert-Wm.  Boyd  Mar. 

Working  Girls   Paul   Lukas-Judlth  Wood- 
Buddy  Rogers   Dec. 


Running  Time 

Minutes  Reviewed 


15/32  74. 

30/32  73. 


25/32.. 

14  

12/32... 


26  

4/32.. . 
8/32... 
9/32... 
5/32... 
16/32... 
19/32... 
18/32... 


.Apr.  16/32 

.Jan.  30/32 

.80...  Apr.  2/32 

.80  Dee.  5 

.84... Feb.  27/32 

78... Apr.  30/32 


.80. 
.70. 
.82. 
.76. 
.80. 
.73. 
.74. 
.74. 


.Dee.  12 
.Feb.  20/32 


Apr. 
.Jan. 
.Feb. 
.Jan. 
.Feb. 
.Mar. 


23/32 
16/32 
6/32 
23/32 
20/32 
19/32 


Fen.  '  6/32     Coming  Features 


5/32.. 
13/32.. 
2/32.. 


16/32.. 
30/32.. 
23/32.. 

26  

6/32.. 
27/32.. 

21  

12  

24  


..84. 
..90. 
.128. 

.125. 

. .  B2. 
..86. 
..86. 
..73. 
..61. 
..64. 
.115. 
.1  13. 


.Jan.  18/32 
.Mar.  5/32 
....Dec.  12 


.Apr.  23/32 

 Oct.  17 

. . .  .©et.  24 
.Jan.  2/32 
....Oct.  24 
.Jan.  23/32 
.Apr;  16/32 
 Dee.  26 


..77. 
..91. 
..74. 
..70. 
..76. 
..85. 
.  74. 


.Feb.  27/32 
.Jan.  9/32 
.Mar.  19/32 
.Mar.  26/32 

 Oet.  31 

....Dee.  26 
 Oct.  3 


2/32....  1 01...  Feb.  20/32 
16/32....  122...  Apr.  30/32 


Coming  Feature  Attractions 


As  You  Desire  Me  Garbo  ■  Von  Strohelm  •  M. 

Douglas   May  21, 

China    Seas   June  18, 

Downstairs   John  Gilbert   , 

Footlights   Buster  Keaton   , 

Good   Time  Girl  

Huddle   Ramon  Novarro-M.  Evans  Apr.  23 

New  Morals  for  Old  Robert   Young-M.    Perry  May  28, 

Night  Court.  The  W.  Huston  •  P.  Holmes - 

A.  Page   May  7 

Prosperity   Dressier-Moran   June  4 

Red  Headed  Woman  Harlow-Chester    Morris  June  II, 

Sky  Scraper    M.  Evans   

Smilin'    Thru   Norma  Shearer     

Strange  Interlude    Shearer-Gable    May  14 

Three    Blondes   Marian    Davies    ... 

When  A  Feller  Needs  A  Friend .  Jackie  Cooper-"Chic"   Sale    Apr.  16. 


Bride   of   the    Enemy  C.    Colbert-C.    Brook  July  15/32.. 

Challenger,    The    (Tent.)  Geo.  Bancroft- Wynne  Gibson.  July  29/32.. 

Devil   and  the   Deep.  The  T  Bankhead-G.  Cooper   July  22/32.. 

Forgotten  Commandments   Sari   Maritza-Gene  Raymond. June  3/32. 

Horse   Feathers   Four   Marx  Bros  

Lives  of  a  Bengal  Lancer.  The...Cllve  Brook-Phillips  Holmes  

Love  Me  Tonight  Maurice  Chevalier-Jeanette 

MacDonald   

Merrily  We  Go  To  Hell  S.   Sidney- Fredric    March. ..June  17/32.. 

Herton  of  the  Talkies  (Tent) ...  Stuart  Erwin   July  1/32.. 

Movie   Crazy   Harold    Lloyd-C.  Cummings  

On   Your   Mark    (Tent.)  Jack    Oakie  July  8/32.. 

Reserved    for    Ladies...,  Leslie   Howard-Benita   Hume. May  20/32.. 

Search    For    Love    (Tent.)  Miriam  Hopkins-Paul  Lukas- 

Chas.  Ruggles   une  24/32.. 

Sinners  In  the  Sun  Carole  Lombard-C.   Morris ...  May  13/32.. 

Sporting    Widow   Alison  Skipworth-G.   Barbier.June  24/32.. 

Strange  Case  of  Clara  Dean  Wynne  Gibson-Pat  O'Brien..  May  6/32.. 

Thunder  Below   T.  Bankhead-C.  Blckford-P. 

Lukas   May  27/32. 

Woman    of    Flame,    The  C.   Colbert-C.    Brook  July  22/32. 

World  and  the  Flesh,  Tha  G.  Bancroft-M.  Hopkins  Apr.  22/32.. 


PEERLESS  PRODUCTIONS,  INC. 


Features 


Rel.  Date 


Running  Time 

Minutes  Reviewed 


Title  Star 

Lovebound   N.  Moorhead-J.  Mulhall-Roy 

D'Arey   Mar.     1/32  61  

Reckoning,    The  Jas  Murray-Sally  Blane  Feb.    15/32  63... Apr.  9/32 

Sea  Ghost,  The  L.  La  Plante-Alan  Hale  Nov.      I  64  Dee.  5 

Sporting   Chance,  The  Wm.   Collier,  Jr. -Claudia 

Dell-James    Hall   ..Nov.    21  69  Nov.  7 


POWERS  PICTURES,  INC. 


Title 


Star 


Running  Time 
Rel.  Date       Minutes  Reviewed 


Bridegroom  for  Two  Gene  Gerrard   Jan. 

Carmen   Marguerite  Namara-Tem 

Burke   May 

Fascination  Madeleine  Carroll   Apr. 

Gables  Mystery,  The   Lester  Matthews-Anne  Grey..  Feb. 

My  Wife's  Family   Gene  Gerrard   Apr. 

Out    of    the    Blue  Gene    Gerrard   June 

Shadow  Between,  The  Godfrey  Tearle- Kathleen  May 

0' Regan 

Skin    Game,    The  Edmund   Gwenn-Phyllis  Kon- 

stam   June 

Trapped  in  a  Submarine  .John  Batten-Sydney  Seaward. Jan. 


15/32  65...  Jan.  30/32 


15/32.. 

1/32.. 

15/32  72 

15/32....  62 
15/32  60 

1/32  58 


..70... Jan.  16/32 
..68  


.Mar.  26/32 


.Sept.  19 


1/32. 
15/32.. 


Feb.  8/32 


MONOGRAM  PICTURES  CORPORATION 


Features 

Title  Star  Rel.  I 

County  Fair   Ralph    Ince-Hobart    Bosworth  Apr. 

Forgotten  Women   M.   Shilling-Rex    Bell  Dec. 

Galloping  Thru   Tom  Tyler   Dee. 

Ghost  City    Cody-Shuford   Dee. 

In  Line  fo  Duty  Sue  Carol-Noah   Beery  Oct. 

Land  of  Wanted  Men  BUI  Cody   Oct. 

Law  of  the  Sea  All  Star   Dec. 

Man  from  New  Mexico  Tom   Tyler   Apr. 

Midnight  Patrol   Regis   Toomay-Mary   Nolan. .Apr. 

Oklahoma  Jim   Bill  Cody   Oct. 

Police  Court   Leon  Janney-H.  B.  Walthall.  Feb. 

Single   Handed  Sanders  Tom  Tyler   Feb. 

Texas  Pioneers   Bill  Cody-Andy  Shuford  Feb. 

Two-Flsted    lustlee   Tom   Tvler   net. 

Vanishing  Men   Tom   Tyler   Apr. 


Coming  Features 


Arm  of  the  Law  Rex   Bell.    Llna   Basquette. .  Apr. 

Fatal    Alarm   Johnny    Mack    Brown  May 

Law  of  the   North  Bill    Cody-Andy    Shuford. ...  May 

Mason   of   the   Mounted  Bill  Cody-Nancy  Drexel  May 


Running  Time 
late        Minutes  Reviewed 

1/32.  71...  Apr.  30/32 

1  67  Dee.  12 

5  68  

20  60...  Apr.  9/32 

I  54  Oet.  10 

30  62  

15  61  

1/32....  60  

10/32  60...  Apr.  9/32 

10  60... Jan.  23/32 

15/32  65...  Mar.  5/32 

1/32  58  

15/32  58  

»«   S3...  Feb.  8/32 

15/32  62  


20'32   7  reels. 

30/32   7  reels. 

30/32   6  reels. 

15/32   6  reels. 


RKO  PATHE 

Features 

Title  Star  Rel.  Data 

Big  Shot.  The  Eddie  Quillan   Dee.  18  

Carnival   Boat   Bill   Boyd   Mar.  19/32. 

Freighters  of   Destiny  Tom  Keene   Oet.  30.... 

Lady  with  a  Past  C.  Bennett-B.  Lyon   Feb.  19/32. 

Panama  Fie   Helen  Twelvetrees   Jan.  29/32. 

Partners   Tom  Keene   Jan.  8/32. 

Prestige   Ann  Harding   Jan.  22/32. 

Saddle  Buster,  The  Tom  Keene   Mar.  19/32. 

Suicide  Fleet.  The  Boyd-Armstrong-Gleason   Nov.  20  87  Dee.  5 

Tip   Off.   The  E.  Quillan. ft.  Armstrong  Oct.  18  75  Oet.  31 

Young   Bride   Helen  Twelvetrees   Apr.     8/32  76... Apr.  23/32 

(Reviewed  under  the  title  "Love  Starved") 


Running  Time 

Minutes  Reviewea 

.88  Dee.  12 

.82... Mar.  26/32 

.80  Oet.  31 

.80...  Feb.  13/32 
.74... Jan.  23/32 
.IS...  Mar.  12/32 
.71. ..Jan.  18/32 


Coming  Features 


Beyond    the    Rockies  Tom   Keene- Rochelle  Hudson  

Ghost  Valley   Tom   Keene-Myrna   Kennedy. May    13/32   54. 

Just  a  Woman  Ann  Harding   

Truth  About  Hollywood  Constance  Bennett   

Westward   Passage   Ann  Harding   May  27/32  


PARAMOUNT  PUBLIX 

Features 

Title  Star 

Beloved  Bachelor   Paul    Lukas- D.  Jordan  

Broken  Lullaby   L.  Barrymore-N.  Carroll- 

P.  Holmes   

(Reviewed  finder  the  title  "The  Man  I  Killed") 

Broken  Wing,  Tha  Lupe   Velez-Melvyn  Douglas 

Cheat.  The   T.  Bankhead   

Dancers  In  the  Dark  Miriam  Honklns-Jack  Oakle 

Dr.  Jekyll  and  Mr.  Hyde  Fredric  March-M.  Hopkins. 

False  Madonna,  The  Kay  Francis- Wm.  Boyd  

Girls  About  Town  Kay  Francls-L.  Tashman... 

His  Woman   G.  Cooper-C.  Colbert   

Husband's  Holiday   Clive   Brook-V.  Osborne  

Ladles  of  the  Big  House  Sylvia  Sidney-Wynne  Gibson 

Miracle  Man,  The  S.  Sldney-C.  Morris  


Running  Time 
Rel.  Date        Minutes  Reviewed 
Oct.    24  74  Oet.  3 

Feb.    26/32.....  94...  Jan.  16/32 


Mar. 

Nov. 
Mar. 
Jan. 
Dee. 
Oet. 
Nov. 
Dec. 
Dec. 
Apr. 


25/32  74... Apr.  2/32 

28    70  Oee  19 

11/32  74...  Mar.  26/32 

2/32  98  Dee.  26 


5.. 
31... 
21/32. 
19... 
26.. .. 

1/32., 


.  Nov.  28 

..BO  Oet.  17 

..79  Dee.  12 

..68... Jan.  2/32 

..77  Dec.  I* 

.87...  Apr.  30/32 


14. 


RKO  RADIO  PICTURES 

Features 

Title  Star  Rel.  Data 

Are  These  Our  Children?  Erie  Linden- Rochelle  Hudson- 

Arlene  Judge   Nov. 

Girl  Crazy   E.  Quillan- D.  Lee-Wheeler- 

Woolsey   Mar. 

Girl  of  the  Rio,  The  Dolores  Del  Rio-Leo  Carlllo.  Jan. 

Ladles  of  the  Jury  Edna  May  Oliver  Feb, 

Lady  Refuses,  The  Betty  Compson-John  Darrow.  Mar. 

Lost  Squadron   Richard  Dlx-Mary  Astor  Mar. 

Men   of  Chance  Mary  Astor-Rleardo  Cortez..Jan. 

Office   Girl   Renate  Muller-J.  Hulbert  ...Apr. 

Peach   0*    Reno  Woolsey- Wheeler   Dee. 

Roadhouse  Murder  The  Eric  Linden- Dorothy  Jordan.  May 


Running  Time 

Minutes  Reviewed 


...83  Oet.  17 

25/32         75...  Apr.  2/32 

15/32        69...  Jan.  16/32 

5/  32        64  Dee.  19 

8  67  Dee.  19 

12/32  79...  Mar.  5/32 

8/32  63  Nov.  14 

8/32  83  

25  70  Nov.  14 

6/32  73  


May    7,  1932 


MOTION    PICTURE  HERALD 


73 


THE  RELEASE  CHAET--CCNT*E) 


Running  Time 


Title  Star  Rel.  Date 

Symphony  of  Six  Million  Irene  Ounne-Ricardo  Cortez. .  Apr.    29.  32.. 

Way  Back  Home  Phillips  "Seth  Parker"  Lord.  Nov.  13  

(Reviewed  under  the  title  "Other  People's.  Business") 
Woman  Commands.  A  Pola  Negri   Jan.      1.  32  84. 

Coming  Feature  Attractions 

Bird  of  Paradlsa  D.  Del  Bio- Joel  McCrea  

Eighth   Wonder.  The  Joel  McCrea- Wray   

Hell  Bent  For  Election  Edma   May  Oliver  

Hold  'Em  Jail  Edna  May  Oliver- Wheoler- 

Woolsey- Roscoe  Ates   

Is  My  Face  Red  Helen  Twelvetrees- Ricardo 

Cortez- Robt.  Armstrong   

Law  Rides   Tom  Keene   

Roar  of  the   Dragon  Richard   Dix-Gwili  Andre  

State's  Attorney   John  Barrymore-H.  Twelve- 

trees-Mary  Duncan   May    20732   79. 


Minutes  Reviewed 
94...  Apr.  2.'32 
81  Oct.  3 


SONO  ART-WORLD  WIDE 

Features 

Title  Star  Rel.  I 

Cannonball  Express.  The  Tom  Moore-Rex  Lease-Lucille 

Browne   Feb. 

Devil  on  Deck  Reed  Howes-Molly  O'Day  Jan. 

Law  ot  the  West  Bob  Steele   Mar. 

Mounted  Fury   J.   Bowers- Blanche  Mehaffey  Dee. 

Neek  end  Neck  Glenn  Tryon-Vera  Reynolds. .  Nov. 

Riders  of  the  Desert  Bob    Steele   Apr. 

South  ef  Sante  Fe  Bob  Steele   Jan. 

\J.  S.  C. -Notre  Dame  Football  Game   Jan. 


Coming  Feature  Attractions 

Man  From  Hell's  Edges,  The...  Bob  S1 
Scoop   


Running  Time 
late        M  inutes  Reviewed 

7/32  63...  Mar.  19/32 

I. '32  62  

20.'32....  •>&._,. Mar.  26.'32 

1  65...  Jan.  9/32 

4  63  Nov.  7 

24.'32  59  

8.'32  61  

17/32         50...  Jan.  30.32 


Title  Star  Rel.  Date 

Sunset  Trail   Ken  Maynard   Jan.  3/32. 

Texas  Gun-Fighter   Ken  Maynard   Feb.     7.  32. 

Whlstlin'   Dan   Ken  Maynard   Mar.  20/32. 

X  Marks  the  Spot  Lew  Cody-Sally  Blane  Nov.  29  

Coming  Feature  Attractions 

King  of  the  Range  Ken  Maynard   

Last  Mile.  The  

Luxury  Girls   

Racetrack   Leo  Carrlllo   

Silent  Thunder   •  •  •  •  

Strangers  of  the  Evening  Zasu  Pitts-Lucien  Littlefleld .  May  15/32 


Running  Time 

Minutes  Reviewed 
..82... Jan.  30/32 
..63... Feb.  20/3 
.64...  Mar.  26/32 
..72  Dee.  12 


UNITED  ARTISTS 

Features 


Title  Star 
Around    the    World    In  Eighty 

Minutes   Douglas  Fairbanks   

Arrowsmith   Ronald  Colman   

Cock  of  the  Air  Billle  Dove-Chester  Morris. 

Corsair  Chester  Morris   

Greeks  Had  a  Name  for  Them..  Ina  Claire- M.  Evans- Blondeil 

Palmy  Days   Eddie  Cantor   

Scartace   Paul  Muni   

Sky   Devils   All  Star   

Struggle,  The   Zlta  Johann-Hal  Skelly  

Tonight  or  Never  Gloria  Swanson   


Running  Time 
Rel.  Date        Minutes  Reviewed 

Dec.    12  80  Nov.  7 

Feb.    27/32....  1 10  Nov.  21 

Jan.    23/  32         80... Jan.  30/32 

Dee.    19  75  Nov.  28 

Feb.    13/32  80  Nov.  28 

Oct.      3  80  Sept.  5 

Mar.  26/32  Mar.  12/32 

Mar.    12/32  89...  Jan.  12/32 

Feb.     8/32  77  

Dec.    26  82  Nov.  14 


Coming  Feature  Attractions 

Ballyhoo   Eddie  Cantor   

Brothers  Karamazov   Ronald  Colman   

Congress    Dances   Lilian  Harvey   

Cynara   Ronald  Colman   

Happy  Ending   Mary  Pickford   

Kid  From  Spain.  The  Eddie  Cantor   

Movie  Crazy   Harold   Lloyd-C.  Cummings. 

Way  of  the  Lancer   Ronald  Colman  


STATE  RIGHTS 


Features 

Title  Star  DIst'r  Rel. 

Aren't   We   All  Gertrude    Lawrence. .  Para. -British  

Blonde  Captive.  The  Capital   Films  .Feb. 

Blue  Danube   Joseph  Schildkraut. . .  W.    &   F.  Film 

Service   

Cain   Thorny  Bourdelle  ...Principal  Dis- 
tributing Corp. Jan. 

Cossacks  of  the  Don  Emma  Cessarskaya..  Amkino   Mar. 

Crooked   Lady.  The  Austin   Trevor   MGM-British   , 

Drifter,  The   Wm.  Farnum-Noah 

Beery   Capital   Films...  Feb. 

East  of  Shanghai  Henry    Kendall  B.I. P.  America  

Discarded  Lovers   N.  Moorehead   Tower  Prod't'ns. Jan. 

Ebb  Tide   Joan  Barry   Para.-Brltish   

Emll  and  the  Detectives  Fritz  Rasp   Ufa   Dec. 

Explorers  of  the  World  Raspln  Prod't'ns  

Ftol's  Advlee.  A  Frank  Fay   Frank  Fay   

Frail  Women   Mary   Newcomb   ...  Radio-British   

Gentleman  of  Paris,  A  Arthur  Wontner  Gaumont   

Hell's  House   J.  Durkin-PatO'Bilen 

Bette  Davis   

Heroes  All   

His  Grounds  for  Divorce  Lien  Deyers   

In  A   Monastery   Garden. ...  John  Stuart   


Running  Time 
Date  Minutes  Reviewed 


 79... Apr. 

28/32. 58....  Mar. 


9/32 
5/32 


.72... Feb.  6/32 


5/32.  78...  Feb.  20/32 
18/32  81...  Mar.  26/32 
 77...  Apr.  9/32 


26/32 
9/32 
30/32 
12/32 
9/32 


10/32. 71...  Mar. 

 72. ..Apr. 

20/32. 59... Jan. 
 74...  Mar. 

18. ...75.. .Jan. 

 82  Dee.  19 

 Feb.  20/32 

 7 1... Feb.  6/32 

 78... Jan.  16/32 


Keepers   of    Youth  Garry  Marsh   

Killing  to  Live   

Law  of  the  Tong  Phyllis  Barrinoton. 

Life   Goes   On  Hugh  Wakefield... 

Man  of   Mayfair  Jack  Buchanan   

Missing  Rembrandt.  The  Arthur  Wontner  

Money  for  Nothing  Seymour  Hicks   

Private  Scanaal.  A  Marian  Nixon-Lloyd 

Hughes   

Probation   John    Darrow  -  Sally 

Blane   

Puss  In  Boots   Junior  Addarlo  . 

Riders  of  Golden  Guleh  Buffalo  Bill.  Jr  

Road  to  Life  Mikhail  Zharov   

Ronny   Kathe     von  Nagy- 

Willy  Fritsch 
Service  for  Ladies  Leslie  Howard 

Sons  is  Over.  The  Dane  Haid  . 

South  Sea  Adventures  


B.  F.  Zeldman.  Feb. 
Imperial   Films..  Nov. 

Ufa   Feb. 

Associated  Prod 
&    Distr.  of 

America  

B.I. P.  America  

Amkino   

Willis  Kent  ....Dee. 

Para-British   

Paramount- Brit- 
ish   

Twickenham 

Films   

British  Int'n't'l  

•in 

Headline  Pic  


10/32.75. . .  Feb.  20/32 

II  58  Dec.  5 

19/32. 79...  Feb.  27/32 


.70. 


.Apr.  9/32 
.Mar.  26/32 

 Dec.  19 

..56... Jan.  9/32 
.78...  Apr.  23/32 


.Jan. 


9/32 


 84. ..Mar.  19/32 

 73...  Feb.  13/32 


.Nov.  14 


Chesterfield  . . .  Apr. 
Picture  Classics.  Mar. 
West  Coast 

Studios   

Amkino   


1/32. 70. ..Apr. 
27/32  38... Mar. 


.Jan. 
.Feb. 


23/32 
12/32 


23/32 
6/32 


Strictly    Business  Betty  Amann   

Sunshine  Susie   Renate  Muller  .... 

Tempest,  The    Emll    Jannlngs    . . . 

Theft  of  the  Mona  Lisa  Willy  Forst   

i  wo  Souls   Gustav  Froellch  . . . 

Two  White  Arms  Adophe  Menjou 

Unfortunate  Bride,  The  Maurice  Schwartz- 

Llla  Lee   

Waltz  by  Strauss,  A  Hans  Junkerman  .. 

Women  Men  Marry  Harlan-Blane   

Women  Who  Play  Mary  Newcomb-Be- 

nlta  Hume  


Ufa   Apr.    13. '32.82...  Apr.  23/32 

Paramount 

British   90...  Feb.  6/32 

Asso.  Cinemas.  .Apr.  1 1/32.90 ...  Mar.  12/32 
Principal  Distr. 

Corp   Mar.   31/32.50. .  .Apr.  9/32 

B.I.P  37... Mar.  19/32 

Gainsborough  88...  Jan.  9/32 

Ufa   Mar.   15/32.  105.  .Mar.  26/32 

Tobis   Mar.   27/32.92. .  .Apr.  9/32 

Capital   Films...  Dee.    22. . .  100. . . Feb.  6/32 

MGM  British   80... Mar.  26/32 

Judea  Film,  Ine  

Capital   Films   .Feb.    10/32. 89. .. Mar.  5/32 

Headline  PU  69  Mar.  7 

Para.-Brltish   79... Apr.  16/32 


TIFFANY 

Features 


Title 


Star 


Rel.  Date 
3. 


Arizona  Terrer   Ken  Maynard   Sept. 

Branded  Men   .Ken  Maynard   Nov. 

Hotel  Continental   Peggy  Shannon-Theedsre  Von 

Eltz   Mar. 

Leftover  Ladle*  ,  Claudia  Dell-M.  Rambeau. . .  Oct 

Lena  Rivers   Charlotte  Henry-M.  Galloway.. Mar. 

Morals  for  Wemen  Bessie  Love-Conway  Tearle. . Sept. 

Near  the  Trail's  End  Bob  Steele   Sent.  20 

Nevada  BaekarM   Bob  Steele   Sept  27 

Peeatello  Kid   ,  Ken  Maynard   Dee.  8 

Range  Law   Ken  Maynard   Oct  II 


Running  Time 

Minutes  Reviewed 

 64  Oct.  17 

 70  Dee.  19 


7/32.. 

18  

28/32. . 


..71.. 
..69.. 
..67... 
..66... 

..55  

...64  Dee.  12 

...81. ..Jan.  9/32 

..63  Nov.  14 


.Feb.  8/32 
....Oct.  3 


...Nov.  21 


UNIVERSAL 

Features 

Title  Star  Rel. 

Cohens  &  Kellys  in  Hollywood. . G.  Sidney-C.  Murray  Mar. 

Destry  Rides  Again  u...Tom  Mix   Apr. 

Frankenstein   Colin  Clive-Mae  Clarke  Nov. 

Heaven  on   Earth  Lew  Ayres-Anlta  Louise  Dee. 

House  Divided,  A  W.  Husten-H.  Chandler  Dee. 

Impatient  Maiden   Lew  Ayres-Mae  Clarke  Mar. 

Last  Ride  D.   Revier-Frank  Mayo  Dec. 

Law  and  Order  Walter  Huston-Lois  Wilson..  Feb. 

Michael  and   Mary  Edna  Best-Herbert  Marshall.  Jan. 

Murders  in  the  Rue  Morgue  Bela  Lugosl-Sidney  Fax  Feb. 

Nice  Women   Sidney   Fox-Frances   Dee  Nev. 

Racing   Youth   Slim  Summerville-Loulse 

Fazenda    Feb. 

Scandal    For    Sale  Chas.   Bickford- Rose  Hobart.Apr. 

Steady  Company   Norman  Foster-June  Clyde. ..Mar. 

Strictly   Dishonorable   Paul  Lukas-Sidney  Fox  Dec. 

Unexpected  Father,  The  Slim  Summerville-Zazu  Pitts.  Jan. 

Coming  Feature  Attractions 

Adventure  Lady   Rose  Hobart   

Back  Street   Irene  Dune-John  Boles  

Brown  of  Culver  Tom  Brown   

Doomed  Battalion,  The  Tala-Birell- Victor  Vareonl  

Fate 


Running  Time 
Date        Minutes  Reviewed 

28/32         75...  Mar.  19/82 

17/32.. 


21.. 
12  

5  

1/32... 
28. 


.71  Nov.  14 

.78  Oct.  S 

Nov.  28 
Feb.  6/32 


..70... 
..JO... 

.53  

7/32        73...  Mar.  12/32 

31/32...  ..78  Nov.  21 

21/32  61... Feb.  20/32 

28   67...  Feb.  27/32 

14/32        63  Des.  12 

17/32  75... Apr.  16/32 

14/32  Jan.  30/32 

26  91  Nev.  7 

3/32  62...  Apr.  16/32 


Rel.  Date 


Information   Kid   M.  O'Sulllvan   , 

Night  World   Lew  Ayres-Mae  Clarke  May  5/32.. 

Old  Dark  House  Boris  Karloff-L.  Bond  

Radio  Patrol   Rob't  Armstrong-June  Clyde- 

Lila    Lee   May  19/32. 

Rider  of  Death  Valley   Tom   Mix-Lois  Wilson  May  12/32. 

Stowaway   Fay  Wray- Leon  Waycoff  Apr.  11/32. 


WARNER  BROTHERS 

Features 

Title  Star 

Beauty  and  the  Boss  M.  Marsh. W.  William  

Blonde  Crazy   James  Cagney-J.  Blondeil... 

(Reviewed  under  title  "Larceny  Lane"} 

Crowd  Roars   Cagney- Blondeil   

Expensive  Women   Dolores  Costello   

Expert,  The   Charles  "Chic"  Sale  

Heart  of  New  York.  The  Smith  &  Dale  

High  Pressure   Wm.  Powell-Evelyn  Brent... 

Mad  Genius,  The  John  Barrymore-M.  Marsh... 

Manhattan   Parade   W.  Llghtner-Butterworth  ... 

Man    Wanted   Kay  Francis   

Man  Who  Played  God  George  Arllss   

Mouthpiece,  The   Sidney  Fox- Warren  William. . 

Play  Girl   Loretta  Young- Norman  Faster. 

Lightner   

Road  to  Singapore.  The  Wm.  Powell-M.  Marsh- 

Kenyon   

So  Big   Barbara  Stanwyck   

Taxi  I   Jas.  Cagney- Loretta  Young... 

Under  Eighteen   Marian  Marsh-Warren 

William   


..50...  Mar.  19/32 


Running  Time 

Minutes  Reviewed 


Apr. 
Nov. 

Apr. 
Oct 
Mar. 
Mar. 
Jan. 
Nov. 
Jan. 
Apr. 
Feb. 
May 


9/32.. 
14  

18/32.. 
24  

5/32.. 
26/32.. 
36/32.. 

7  

16/32.. 
23  /  32.. 
20/32.. 

7/32.. 


.66...  Feb.  27/32 
..75  Aug.  22 


..84...  Apr.  2 

..63  Nov. 

..69...  Mar.  5, 
..74...  Mar.  12. 
..74... Jan.  9, 

..81  Oct. 

..77... Jan.  2, 
..63. ..Mar.  26, 
..IS.. .Feb.  13 
.86...  Mar.  26, 


Mar.    12/32..... II... Feb.  27/32 


Oct.  10  

Apr.  30/32.. 
Jan.  23/32.. 


Jan. 


2,  '32.. 


..70  Aug.  I 

..82...  Mar.  19/32 
..68. ..Jan.  16/32 

..81. ..Jan.  2/32 


Coming  Feature  Attractions 


Blessed   Event    Lee  Tracy   

Competition   Chic  Sale-Ann  Dvorak 

D.  Manners   

Dark  Horse.  The  Warren  William-Bette  Davis.June  18/32.. 

I'm  A  Fugitive  from  a  Georgia 

Chain   Gang   All  Star   

Jewel   Robbery,  The  Wm.  Powell- Kay  Francis   

Miss  Plnkerten   Joan  Blondeil   

Mud   Lark,  The  B.  Stanwyck   

One    Way    Passage   Kay  Francis   

Street  of  Women   Kay  Francis   June  4/32.. 

Successful  Calamity.  A  George  Arliss   

Winner  Take  All   James    Cagney   July  2/32.. 


74 


MOTION    PICTURE  HERALD 


May    7  ,  1932 


(THE  RELEASE  CHACT—CONT'E ) 


SHCCT  FILMS 

[All  dates  are  1931  unless  otherwise 
stated] 

COLUMBIA 


Title 


Rel. 


Title 


Rel. 


CUBIOSITIES 

C  230   Jan. 

C  231   Feb. 

C  232   Feb. 

EDDIE  BUZZELL 
SPECIALTIES 

Blood   Pressure   Oct. 

Gall  of  the  North  Feb. 

Chris  Crossed   Aug. 

Love.  Honor  and  He  Pays.  Jan. 

Red  Man  Tell   No  Tales.. Sept. 

She  Served  Him  Right...  Dee. 

Soldiers  of   Misfortune  Oct. 

Wolf  In  Cheap  Clothing  

KRAZY  K AT  KARTOONS 

Bars  and  Stripes  Oct. 

Birth   of  Jazz  Apr. 

Champ,  The   

Hash   House  Blues  Nov. 

H  iccoups   

Hollywood   Goes   Krazy  Feb. 

Love  Krazy   Jan. 

Piano  Mover   Ian. 

Restless  Sax,  The   Dec. 

Ritzy  Hotel   

Soldier   Old   Man  Apr. 

Weenie  Roast.  The  Sept. 

What  a  Knight  Mar. 

MEDBURY  SERIES 

Laughing    with  Medbury 
In  Abyssinia   Mar. 

Laughing    with  Medbury 
In  Africa   Dee. 

Laughing   with  Medbury 
In  Death  Valley  Oet. 

Laughing   with  Medbury 
In  Mandalay   

Laughing   with  Medbury 
In  Turkey   Sept. 

Laughing    with  Medbury 

In  Voodoo  Land   Jan. 

MICKEY  MOUSE 

Barnyard  Broadcast   Oct. 

Barnyard  Olympics   Apr. 

Beach  Party,  The  Nov. 

Delivery  Boy   June 

Duek  Hunt   Jan. 

Flehin'  Around   Sept. 

Grocery  Boy.  The  Feb. 

Mad    Dog,   The  Mar. 

Mickey  Cuts  Up  Deo. 

Miekey's  Orphans   Dee. 

Mickey's  Revue   

MONKEYSHINES 

Dangerous  Dapper  Dan.... Dec. 

Jazzbe  Singer   Nov. 

Monkeydoodles   Oct. 

Sez  You   Jan. 

RAMBLING  REPORTER 

Vale  of  Kashmer,  The  Aug. 

SCRAPPY  CARTOONS 

Dog   Snatcher,   The  Oet. 

Chinatown    Mystery   Ian. 

Pet  Shop.  The   Apr. 

Railroad  Wretch   

Scrappy  Minds  the  Baby..  Nov. 

Stepping  Stones   

Showing  Off   Nov. 

Treasure  Hunt,  The  ....Feb. 
8ILLY  SYMPHONIES 

Bird    Store.    The  Jan. 

Busy  Beavers.  The  

Fox  Hunt,  The  Nov. 

In  the  Cloek  Store  Sept. 

Spider  and  the  Fly. ....  .Oct. 

Ugly  Duckling,  The  Dee. 


Date       Minutes  Reviewed 
Running  Time 


7, '32          I  reel 

18. '32         I  reel. 

!8,'32          I  reel. 


16   I  reel  

I5,'32          I  reel  

3   I  reel  

I4,'32  9...  Apr.  23/32 

14   I  reel  

10  

26   I  reel  

  I  reel  


14   I  reel 

13. '32  


2   I  reel 


I3,'32. 
25. '32.. 
4,'32.. 
I  


6...  Apr.  9,'32 


2,'32. 

14  

1 4,' 32.. 


28,  32.. 

9  

I8.'32.. 

4  

15  

28.'32.. 
14  

3,'32.. 

8,'32.. 

2  

S  


.10...  Apr.  30/32 

.  I  reel   

.  I  reel.. Oct.  17 

.  I  reel  

.  9  Dec.  5 

.  I  reel   

.  7... Mar.  8.'32 


 Feb.  13/32 

.10  Oet.  24 

.  7... Apr.  23/32 

.  I  reel   

.  I  reel   


I  reel   

7  Dee. 


18  

9  

12  

30/32.. 

21  


I  reel  . . 
9. . .  Jan. 
I  reel  . . 
I  reel  . . 


23/32 


15  

4/32. 

28/32. 


reel 


I  reel 
I  reel 


16.... 

25/32. 


I  reel 
i  reel 


16/32. 


7  

I  reel   

I   

I  reel.  Dee.  19 
I  reel  


EDUCATIONAL 

Title  Rel. 

ANDY    CYLDE  C0MEDIE8 

Boudoir  Butler,  The  May 

Half  Holiday   Dee. 

H eavens !    M y  H usband ! ...  Mar. 

Shopping   With  Wlflo  Feb. 

Speed  In  the  Gay  Nineties. Apr. 

Taxi  Troubles   Oet. 

Clyde 

BILL  CUNNINGHAM'S 
8P0RTS  REVIEWS 

Canine  Capers   Nov. 

He-Man  Hockey   Dec. 

Inside  Baseball   Oet. 

Slides  and  Glides  Feb. 

Speedway   Jan. 

BURNS.    WM.  J., 
DETECTIVE  MYSTERIE8 

Anthony  Case,  The  Aug. 

Foiled   July 

Starbrlte  Diamond,  The... June 
CAMEO  COMEDIES 

Anybody's  Goat   Jan. 

Bridge   Wives   Feb. 

Idle  Roomers   Nov. 

Mother's  Holiday   ...Mar. 

One  Quiet  Night  Oet. 

Smart  Work   Dec. 

That's  My  Meat  Oet. 

CANNIBALS  OF  THE  DEEP 

Playground   ef   the  Mam- 
mals   Jan. 

Wrestling  Swordflsh   Nov. 

HODGE-PODGE 

All  Around  the  Town  Feb. 

Prowlers.  The   May 

Veldt,  The  Dec. 

Wonder   Trail,   The  Oct. 

IDEAL  COMEDIES 

Hollywood  Lights   May 

Hollywood  Luck   Mar. 

Brooks-  Flynn-  Dean 

Moonlight  and  Cactus  Jan. 

Queenle  of  Hollywood  Nov. 

Flynn-Brooks 
MACK  SENNETT 
COMEDIES 

All   American   Kickback. ..  Nov. 
Clyde- Grlbbon-Beebe 


Date       Minutes  Reviewed 
Running  Time 


13  

..22. 

 Dee.  S 

6/32.. 

..30. 

.Mar.  12/32 

7/32.. 

..20. 

.Jan.  9/32 

3/32.. 

..18.. 

.Mar.  26/23 

18  

..19. 

....Oet.  24 

15  

..  9. 

...Nov.  21 

20  

..10. 

.Jan.  9/32 

II  

..  9. 

21/32.. 

..  9.. 

.  Mar! '  26/32 

24/32... 

..  9. 

Jan.  23/32 

2 

19 

..II. 

7  

..II.. 

....Oct.  8 

24/32. 

..10. 

21/32.. 

..16.. 

.  Feb.  27/32 

29  

..  9.. 

....Oct.  24 

20. '32 

II. 

25  10  

27  

..10. 

.Jan.  9/32 

10/32.. 

..9.. 

.Mar.  26/32 

21/32.. 

..  9. 

1/32.. 

..  9. 

20  

..10. 

 Dee.  19 

8/32.. 

.  .20. 

•  Apr.  30/32 

13/32.. 

..21. 

.Mar.  5/32 

10/32.. 

..21. 

 Dee.  26 

29   20  Dee.  12 


Divorce  A  La  Mode  May 

Flirty  Sleepwalker   Mar. 

Stone-Granger 

Girl  In  the  Tonneau  Jan. 

Great  Pie  Mystery,  The... Oct, 

Lady  Pleasel   Feb. 

Line's    Busy,    The  Apr. 

Arthur  Stone- D.  Granger 

Poker  Widows   Sept. 

Pottsvllle  Palooka.  The  Dec. 

Gribbon-Granger 
MACK  SENNETT 
FEATURETTES 

Billboard  Girl   Mar. 

Bing  Crosby 

Dream  House   Jan. 

Hatta  Marry   

Harry  Gribbon 

I  Surrender   Dear  Sept. 

Bing  Crosby 

One  More  Chance  Nov. 

Bing  Crosby 
MERMAID  COMEDIES 

It's   a   Cinch   ...Mar. 

Collins-Crane 

Keep  Laughing   Jan. 

Once  a  Hero  Nov. 

Up  Pops  the  Duke  Sept. 

Chandler-Bolton 
NOVELTIES 

War  In  China   Mar. 

OPERALOGUES 

Milady's  Escapade   May 

ROMANTIC  JOURNEYS 

Across  the  Sea  Dec. 

Harem  Secrets   Oet. 

Lost  Race,  The  Mar. 

Mediterranean  Blues   Apr. 

Outposts  of  the  Foreign 
Legion   Oct. 

Peasant's  Paradise   Nov. 

Road  to  Romance  Jan. 

Treasure  Isles   Feb. 

TERRY-TOONS 

Aladdin's  Lamp   Dee. 

Around  the  World  Oct. 

Black  Spider.  The  Nov. 

Bluebeard's    Brother  May 

Bull -ere   Apr. 

Champ,  The   Sept. 

China   Nov. 

Jesse  and  James  Sept. 

Jingle  Bells   Oet. 

Lorelei,  The   Nov. 

Noah's  Outing   Jan. 

Peg  Leg  Pete  Feb. 

Play  Ball   Mar. 

Radio    Girl   Apr. 

Romance   May 

Spider  Talks,   The  Feb. 

Summer  Time   Dee. 

Villain's  Curse,  The  Jan. 

Woodland   May 

Ye  Olde  Songs  Mar. 

TORCHY 

Torchy   Oct. 

Ray  Cooke- Dorothy  Dlx 

Torchy's  Night  Cap  Apr. 

Torchy  Passes  the  Back.. Dee. 

Torchy  Raises  the  Auntie..  May 

Terchy  Turns  the  Trick... Feb. 
VANITY  COMEDIES 

For  the  Love  of  Fanny...  Dee. 

Freshman's  Finish,  The... Sept. 

He's  a  Honey  Apr. 

Harry  Barrls 

Ship  A-Hooey   

That  Rascal   Feb. 


Date       Minutes  Reviewed 
Running  Time 

22/32  22  

27/32.....  19... Apr.  9/32 

31/32.. ...20  

25  22  Nov.  7 

28/32        20...  Jan.  30/32 

24/32  19  

13  19  

27  21... Jan.  16/32 


Title 


Rel. 


20/32.. 
17/32.. 


.21. ..Mar.  26/32 
.17... Jan.  9/32 


.22. 
.21  . 


27/32. 

24/32. 

22  

20  


.20...  Apr.  9/32 

.20... Feb.  20/32 
.19  Nov.  28 

.20  


15/32.. 

13  

4  

13/32.. 
17/32.. 

18  

15  

17/32.. 
14/32.. 

27  

4  

I  

29/32.. 
3/32.. 

20  

15  

8  

18  

29  

24/32.. 
21/32.. 

6/32.. 
17/32.. 
15/32.. 

7/32. . 

13  

10/32.. 

1/32.. 
20/32.. 


3/32.. 
8  

1/32.. 
7/32.. 

27  

10  

17/32.. 


.19... Mar.  26/32 
10... Apr.  30/32 


,10  Nov.  28 

.10  Dee.  5 


.10  Nov.  21 

.10  Dee.  12 

.10... Jan.  2/32 
,  8  

.  6  Dee.  12 

.  6  

.  6  Oct  31 


.20. 
.22. 
.  19 
.21. 


. . . .  Nov.  7 
....Oct.  3 
....Oct.  24 
....Dee.  12 
.Jan.  18/32 
.Jan.  30/32 

.'Apr.  "9/32 


.Mar.  12/32 

....Oet.  3 

.Mar.  26/32 

 Nov.  14 

.Apr.  30/32 
.Feb.  20/32 


9/32 


.27... Jan. 

.22  

.21...  Apr.  9/32 


FOX  FILMS 


Title 


Rel. 


21/32  21. ..Mar.  12/32 


Date       Minutes  Reviewed 
Running  Time 


I  


15. 
22. 


29  

6  

13  

20  

27  

3/32.. .. 
10/32.... 
17/32.... 
24/32.... 
31/32.... 


8... 
9... 
8... 


MAGIC  CARPET  SERIES 

13  The  Kingdom  ef  Sheba.Nov. 

14  In  the  South  Seas  Nov. 

15  The  Pageant  of  Slam..  Nov. 

16  Birds  of  the  Sea  Nov. 

17  When  Geisha  Girls 
Get   Gay   Nov. 

18  Paris  of  the  Orient  Dee. 

19  Happy  Days  In  Tyrol  .  Dee. 

20  Paris  Nights   Dee. 

21  Fires  of  Vulcan  Dee. 

22  Stamboul    to   Bagdad. ..  Jan. 

23  With  the  Foreign  Legion. Jan. 

24  Spreewald  Folk   Jan. 

25  Over  the  Yukon  Trail.. Jan. 

26  The  World  at  Prayer. ..  Jan. 

27  Alpine  Echoes   10. ..Mar. 

28  Big  Game  of  the  Sea   8 

29  Manhattan   Medley   ... 

30  By-Ways  of  France  

31  Zanzibar   

32  Incredible  India   

33  The  Tom-Tom  Trail  ... 

34  Over  the  Bounding  Main.  -. 

35  Belles  of  Ball  

36  Fisherman's   Fortune    9 

37  Rhlneland  Memories   8 

38  Pirate  Isles   9 

39  Sampans  and  Shadows..   9 

40  In  the  Clouds   9 

41  The  Square  Rigger   9 

42  The  Guianas    9 

43  In  Old  Mexico  10 

44  Venetian   Holiday   9 

45  Anchors   Awelgh   8 

46  Inside  Looking  Out    9 


May  9 


May 


6/32 
'8/32 


8... Feb. 

8  

10... Feb. 


8...  Feb.  6/32 

8  May  9 

8/32 


10.... 
9.... 
9.... 
9.... 
9.... 
9.... 


METRO-GOLDWYN-MAYER 

Title  Rel.  Date       Minutes  Reviewed 

Running  Time 

BOY   FRIENDS,  THE 

Call  A  Con   Sept.   12  20  

Kick  Off,  The...  Dec.     5  21  Dee.  5 

Knockout   Dec.     5  21  

Love  Pains   Feb.    13/32  21... Apr.  23/32 

Mama  Loves   Papa  Oct.    24  17  

Too    Many    Women  May    14/32  19  

You're   Teliing    Me  Apr.    16/32  19  

CHARLEY  CHASE 

First    In    War  May    28/32         20...  Apr.  9/32 

Hasty  Marriao.   Dee.    19  21  Dec.  12 

In  Walked  Charley  Apr.    23/32.  ...21  

Nickel   Nurser   Mar.    12/32  21. ..Feb.  13/32 


Skip  The  Maloo  Sept. 

Tobasco  Kid.  The  Jan. 

What  a  Bozo  Nov. 

OOGVILLE 

Trader   Hound   Nov. 

Two  Barks  Brothers  Oct. 

FISHERMAN'S  PARADI8E 

Color  Scales   

Fisherman's   Paradise  ....Aug. 

Pearls  and   Devilfish  Sept. 

Piscatorial  Pleasures   Nov. 

Sharks  and  Swordflsh  Oct. 

Trout  Fishing  

FITZPATRICK 
TRAVELTALKS 

Ball,  the  Island  Paradise. .  Dec. 

Benares,  the  Hindu 
Heaven   Oct. 

Colorful   Jaipur   Mar. 

Come   Back  to  Erin  

Cradles  of  Creed  Feb. 

Home  Sweet  Homo  Jan. 

Ireland,  The  Melody  Isle..  Jan. 

London,  City  of  Tradition.  Feb. 

Madeira,  a  Garden  In  the 
Sea   Sept. 

Melody   Isle.  The  

Tropical  Ceylon   Feb. 

FLIP  THE  FROG 

Africa  Squeaks   Oct. 

Fire,  Flro   

Jailbirds   Sent. 

Milkman.  The   Feb. 

Puppy  Love  

Spooks   Dec. 

Stormy  Seas   Aug. 

Village   Specialist,   The... Sept. 

What   A   Life    Mar. 

HARRY   LAUDER  " 

I  Love  a  Lassie  Dec. 

Nanny   Nov. 

LAUREL  &  HARDY 

Any  Old  Port  Mar. 

Beau  Hunks   Dee. 

Chimp,  The   May 

Come  Clean   Sept. 

County   Hospital   June 

Helpmates   Jan. 

Music   Box   Apr. 

One  Good  Turn  Oct, 

NOVELTIES 

Desert  Regatta   

Duck  Hunter's  Paradise  

Jack  Cooper's  Christmas 

Party   

OUR  GANG 

Big  Ears   Aug. 

Choo   Choo   May 

Dogs  Is  Dogs  Nov. 

Free  Eats   Feb. 

Pooch   June 

Readln'  and  Wrltln'  Jan. 

Shiver  My  Timbers.. . , . . .Oct. 

Spanky  Mar. 

PITTS-TODD 

Old   Bull   june 

On  the  Loose  Dee. 

Pajama  Party   Oct. 

Red  Noses   Mar. 

Seal  Skins   Feb. 

Strictly  Unreliable   Apr. 

War  Mamas   Nov 

SPORT  CHAMPIONS 

Athletic   Daze   Mar. 

Dive  In   Feb. 

Flying  Spikes   Apr. 

Lesson  In  Golf.  A  Jan. 

Olympic  Events   Mar. 

Splash   Oct. 

Timber  Toppers   May 

Whippet  Racing   Dee. 


Date       Minutes  Reviewed 
Running  Time 

26  21  

30/32  21 . . .  Mar.  5/32 

7  21  


28.. 
17.. 


...15...  Jan.  9/82 
...17  Nov.  14 


 9... 

15  10... 

19  9... 

28   9... 

24  10... 

  9... 


.Nov. 


31  

19/32.. 


6/32. 
9/32., 
9/32. 
6/32., 

26  

27/32*.] 

17  


10  Dec.  8 

9  Nov.  7 

10  Dec.  8 

9  

10  


26  

20/32. 


.10. ..Mar.  26/32 
.10  

.  8  Oct.  S 

.  9... Jan.  9/32 
.10  Dee.  12 

.  8... Jan.  9/32 
.  6... Mar.  5/32 
.  9  Nov.  21 

.  7  


21  

22..... 

12  

26/32.. 

19  

14  

5/32.. 

12  

21/32.. 

19  

25/32.. 
23/32.. 
16/32.. 
31  


.  8  Dee.  12 

.  7... Apr.  23/32 

.  8... Jan.  9/32 
■  8  Dee.  19 

.21...  Feb.  13/32 

.40  Sept.  5 

.25...  Apr.  9/32 
.21..  Nov.  28 

20... Apr.  23/32 
.20  Dee.  12 

29...  Mar.  12/32 
.21  Nov.  21 


.Jan.  9/32 
.Feb.  6/32 

.Jan.  2/32 


29  

7/32.. 

21  

13/32., 
4/32. 
2/32. 

10  

26/32. 

4/32. 
26  

3  

19/32. 

6/32.. 
30/32. 
14  


Feb.  13/32 


.21.. 
.20.. 
.21.. 
.20.. 
.21.. 

.21  Dee.  19 

.21  Oet.  24 

.20. ..Apr.  9/32 

.20  

.20  

.20  Nov.  7 

.21... Mar.  26/32 

.21  

.20..  

.21  


26/32.. 

2/32., 
16/32., 
16/32. 

5/32. 

3  

7/32. 
12  


.10.... 

.10  

.  9.... 
.  10.... 
.10.... 
.10.... 
.  8.... 
.  9.... 


.Oct.  31 


PARAMOUNT  PUBLIX 


Title 


ONE   REEL  ACTS 
Babbling  Book.  The  Mar. 

Burns  and  Allen 
Backyard  Follies   Dee. 

Halg  Trio 
Beach  Nut.  The  Oct. 

Herb  Williams 
Beyond  the  Blue  Horizon.  Apr. 

Vincent  Lopez 
Bridge   It   Is  May 

The  Musketeers 
Bun    Voyage   June 

Lester  Allen 
Cheaper  to  Rent  Sept. 

Willie  West  &  MeGlnty 
Close  Harmony    Jan. 

Boswell  Sisters 
Coffee  and  Aspirin  Apr. 

Solly  Ward 
Fair  Ways  &  Square  Ways.  May 

Eddie  Miller 
Finn  and  Caddie  Oct. 

Borrah  Minnevlteh 
Hollywood    Beauty    Hint*.  July 
Ireno   July 

Ethel  Merman 
Jazz  Reporters   Nov. 

Charlie  Davis  &  Gang 
Knowmore  College   Apr. 

Rudy  Vallee 
Meet   the    Winner  May 

Tom   H  oward 
More  Gas   Oet. 

Solly  Ward 
M'Lady   Mar. 

Irene  Bordonl 
Musical  Justice   Dec. 

Rudy  Vallee 
Naughty  Cal   Feb. 

Lillian  Roth 
No  More  Hookey  Aug. 

Halg  Trio 
Oh  My  Operation  Jan. 

Burns  end  Allen 
Old  Man  Blues  Mar. 

Ethel  Merman 
Old  Songs  for  New  Mar. 

Technicolor 
Out  of  Tune  Feb. 

Herb  Williams 
Pair  of  French  Heels,  A..  Nov. 

Mitchell  &  Durant 


Rel.  Date       Minutes  Reviewed 
Running  Time 


11/32. 


1/32. 

13/32.. 


3/32. 


....10. ..Apr.  23/32 


9/32.. 
8/32.. 


15/32. 
1/32. 


15/32. 
6/32., 


26. 


. . .  Dee.  28 


i/32. 


18/32. 
18/32. 


4/32  10...  Feb.  20/32 

12/32  


May    7,  1932 


MOTION    PICTURE  HERALD 


75 


(THE  RELEASE  CHABT--CCNT#C>) 


Title 


Rel. 


Date        Minutes  Reviewed 
Running  Time 

8/32  


I0.'32. 
29,'32.. 


19  10... Mar.  19/32 


I  reel 


26   7..  Feb.  20/32 


25/32          I  reel 

29/32          I  reel 

27/32  

24/32  

29/32  


14.... 
1/32. 


31  

20/32. 


I  reel 


10   I  reel 

5   I  reel 

22/32          I  reel 

17/32  

26   I  reel 

6/32  


38/32          I  reel 

9/32          I  reel 

II   I  reel 


Pre   and    Con   ..July 

Tom  Howard-Alan  Brooks 
Puff  Your  Blues  Away.. ..Oct.  31  

Lillian  Roth 
Quit  Your  Klckln'  Jan.  23/32. 

Red  Donahue 
Rhythm  In  the  River  Feb.  5.32. 

Geo.  Dewey  Washington 
Roaming   Nov.  28.... 

Ethel  Merman 
Seat  on  the  Curb.  A  June  24/32. 

Hugh  Cameron  -  Arthur 

Aylesworth 
Singapore  Sue   June 

Anna  Chang 
Switzerland   Apr. 

Lester  Allen 
Taxi  Tangle   Dee. 

Jack  Benny 

Ten  Dollars  or  Ten  Days..  July  22/32  

Eddie  Younger  and  His 

Mountaineers 
Those  Blues   May  27/32  

Vincent  Lopez 
Via  Express   July     4  10. 

Tow  H  oward 
PARAMOUNT  PICTORIAL 
STARTING    AUGUST.  1931 
No.  4  —  Reef   Buildert  of 

the  Tropics  —  Marionette 

Shew — Ann  Leaf  at  the 

Organ   Nov.  28. 

No.   5— A    Drink   for  Six 

Million— Educated  Toei — 

The  Pony  College  Dec, 

No.  6 — Vincent  Lopez — 

Jewels — Lowell    Thomas.  .Jan.   30/32.....  I  reel 
No.   7— Ann    Leaf   at  the 

Organ  —  New  Styles  for 

Old    —    Film  Editor's 

Nightmare   Feb.   26/32          I  reel 

No.  8— Mt.  Vernon— Mit- 
tens on  Keys — Down  the 
World's  Most  Dangerous 
River   Mar. 

No.   9   Apr. 

No.  10   May 

No.  II   June 

No.  12   July 

SCREEN  SONGS 

By  the  Light  of  the  Sil- 
very Moon   Nov. 

Just  One  More  Chance  Apr. 

Kitty  from  Kansas  City 
Rudy  Vallee  Oct. 

Let  Me  Call  You  SweeheartMay 
Ethel  Merman 

Little  Annie   Rooney  Oct. 

My  Baby  Just  Cares  for  Me.  Dec. 

Oki,  How  I  Hate  to  Get 
Up  in  the  Morning  Apr. 

Romantlo   Melodies   June 

Russian  Lullaby   Dec. 

Shine  on  Harvest  Moon...  May 
Alice  Joy 

Show  Me  the  Way  to  Go 
Home   Jan. 

Sweet  Jenny  Lee  Jan. 

That  Old  Gang  of  Mine...  July 

When  the  Red  Red  Robin 
Comes  Bob  Bob  Bobbin' 

Along   Feb.   19/32          I  reel 

Wait  Till  the  Sun  Shines. 
Nellie   Mar. 

You  Try  Somebody  Else..  July 
Ethel  Merman 

You're  Driving  Me  Crazy. Sept.  19. 
SCREEN  SOUVENIRS 

No.  3 — Old  Time  Novelty.. Oct. 

No.  4— Old  Time  Novelty.. Nov. 

No.   5— Old  Time  Novelty..  Dec. 

No.  6— Old  Time  Novelty.. Jan. 

No.  7 — Old  Time  Novelty.. Jan. 

No.  8 — Old  Time  Novelty.. Feb. 

No.  9— Old  Time  Novelty.. Mar. 

No.  10— Old  Time  Novelty.. Apr. 

No.  II— Old  Time  Novelty..  May 

No.  12— Old  Time  Novelty. .  June 
PARAMOUNT  SOUND 
N  EWS 

Two  Editions  Weekly  

TALKARTOONS 

Admission  Free   June 

A  Hunting  We  Did  Go... Apr. 

Any  Rags   Jan. 

Betty  Boop   Limited  July 

Boop-Oop-A-Doop   Jan. 

Bum  Bandit,  The  Apr. 

Chess    Nuts   May 

Crazy  Town   Mar. 

Dancing  Fool   Apr. 

Hide  and  Seek  May 

In  the  Shade  of  the  Old 

Apple  Sauce   Oct. 

Jack  and  the  Beanstalk   I  reel 

Kidnapping    (Tent.)   July  1/32. 

Mask-a-Rald   Nov. 

Minnie  the  Moocher  Feb. 

Cab  Calloway 

Minding  the  Baby  Sept. 

Robot.  The   Feb. 

Stopping  the  Show  June 

Swim  or  Sink  Mar. 

Twenty  Legs  Under  the  Sea.Juno 
TWO   REEL  COMEDIES 
All  Sealed  Up  Mar.  18/32 

Al  St.  John 
Arabian  Shrieks.  The  Mar. 

Smith  &  Dale 
Auto  Intoxication   Oct. 

Ford  Sterling 
Big  Splash,  The  Jan.  17/32.. 

Weismuller-Kruger 
Bridge   It   Is   May  13/32.. 

The  Musketeers 
Bullmania   Aug.  15  

Billy  House  &  Co. 
Door    Knocker,  The  May  27/32.. 

Al  St.  John 
Dunker,  The   Apr.  1/32.. 

Billy  House 
Fur,   Fur,  Away  Oct. 

Smith  &  Dale 
Harem    Scarem   June 

Al   St.  John 
His  Week   End  May  13/32. 

Johnny  Burke 
It  Ought  to  Be  a  Crime. .  .Sept.  12  

Ford  Sterling 
Lease  Breakers.  The  Sept.  S  

Dane  &  Arthur 
Mile.  Iren.  The  Great  Nov.  7.... 

Al  St.  John 


0  Nov.  28 


I...  Feb.  6/32 


7  Dee.  19 


4/32          I  reel 

29/32  


reel 


10   I  reel  

7   I  reel  

5  10...  Jan.  23/32 

2/32          I  reel  

30/32          I  reel  

26/32   I  reel  

25/32  10...  Apr.  9/32 

22/  32          I  reel  

20/32.  

17/32.  


I  reel   

7  Dee.  28 


10/32.. 
29/32. . 
2/32.. 

1/32  

23/32          I  reel  .. 

4   I  reel  . . 

13/32  

25/32          1  reel  .. 

8/32          I  reel  .. 

27/32          7...  Apr. 

17   I  reel  .. 


16/32 


7   I  reel 

26/32          I  reel 


26   I  reel  

5/32          I  reel  

10/32.  

11/32.....  7. ..Apr.  16/32 
6  8  Oct.  8 


4/32. 
17.... 


22... Feb.  13/32 


3  Sept.  5 

10/32  


18...  Mar.  12/32 


Title 


Rel.  Date 


Minutes  Reviewed 
Running  Time 


RKO-RADIO  PICTURES 


2/32. 


Mysterious  Mystery.  The.. Feb.  12/32. 

Johnny  Burke 
Out  of  Bounds   Nov.  14  

Billy  House 
Pretty   Puppies   Jan. 

Ford  Sterling 
Put  Up  Job,  A  Jan.  23/32  

Dane  &  Arthur 
Retire   Inn   Sept.  19  

Billy  House 

Rookie,  The   

Tom  Howard 
Shove  Off   Oct.  31  

Dane  &  Arthur 
Socially    Correct   Oct.  10  

Lulu  McDonnell 
Summer   Daze   Apr.    15/32  20.. 

Dane-Arthur 

(Reviewed  under  the  title 

"In  the  Good  Sid  Sum- 
mer Time.") 
Twenty   Horses   Apr.  29/32  

Ford  Sterling 
Unemployed  Ghost,  The... Dec.  19  

Tom  Howard 
What   Price  Air  June  24/32  

Tom  Howard 
Where  East  Meets  Vest... Nov. 

Smith  &  Dale 


Rel.  Date 

Title 

CHARLES    "CHIC"  8ALE 

County  Seat,  The  Aug. 

Cowslips   Sept. 

Ex-Rooster   Jan. 

Hurry  Call,  A  Mar. 

Many  a  Slip  Dee. 

Slip  at  the  Switch, 
HEADLINER  SERIES 
House  Dick,  The... 
Jimmy  Savo 


13. 


Minutes  Reviews* 
Running  Time 


 20  

 18... Jan.  2/32 

32  19... Jan.  80/32 

32  16  


.Sept. 


Clark  &  McCullough 
Scratch  as  Catch  Can.. 

Clark  &  McCullough 
Mellon    Drama,  A  

Clark  &  McCulldugh 


28. 


RKO  PATHE  SHORT  SUBJECTS 


Title 


Rel.  Date 


AESOP'S  FABLES 

Cat's    Canary,    The  Mar. 

Cowboy   Cabaret   Oct. 

Family  Shoe,  The  Sept. 

Fairland  Follies   Sept. 

Fly  Frolic   Mar. 

Fly  HI   Aug. 

Happy    Polo  May 

Horse  Cops   Oct. 

In  Dutch   Nov. 

Last  Dance,  The  Nov. 

Magic   Art   Apr. 

Romeo  Monk.  A  Feb. 

Spring  Antics  May 

Toy  Time   Jan. 

3ENNY  RUBIN  COMEDIES 

Dumb  Dicks   ..Mar. 

Full  Coverage   Nov. 

Guests  Wanted   Jan. 

FRANK  McHUGH 
COMEDIES 

Big  Scoop,  The  Nov. 

Extra,  Extra   Apr. 

Hot  Spot,  The  Sept. 

News   Hound,  The  Jan. 

Pete  Burke.   Reporter  June 

Promoter,    The   May 

GAY  GIRL  COMEDIES 

Easy  to  Get  Dee. 

Gigolettes   May 

Niagara   Falls   July 

Only   Men  Wanted  Feb. 

Riders  of  Riley  Oct. 

Take  'Em  and  Shake  'Em. Sept. 
GRANTLAND  RICE 
SPORTLIGHTS 

Bob  White   Mar. 

Canine  Champions   Nov. 

College   Grapplers   Jan. 

Diamond   Experts   May 

Ducks  and   Drakes  Dee. 

Floating  Fun   Sept. 

Flying   Leather   Feb. 

Outboard  Stunting   May 

Pack  and  Saddle  Oct. 

Pigskin   Progress   Sept. 

Riders  of  Riley  Nov. 

Slim  Figuring   Feb. 

Take  Your  Pick  Mar. 

Timing   Oct. 

Uncrowned   Champions  ...Nov. 
KNUTE  ROCKNE 
FOOTBALL  SERIES 

Backfleld  Aces   Sept. 

Flying  Feet   Sept. 

Hidden  Ball,  The  Sept. 

Last  Yard,  The  Sept. 

Touchdown   Sept. 

Two  Minutes  to  Go  Sept. 

MANHATTAN  COMEDIES 

Oh,  Marry  Me  Nov. 

MASQUERS  COMEDIES 
Great  Junction  Hotel,  The.  Oct. 

Rule  'Em  and  Weep  May 

Wide  Open  Spaces  Dee. 

MR.  AVERAGE  MAN 
COMEDIES 
(EDGAR  KENNEDY) 

Bon  Voyage   Feb. 

Camping  Out   Dec. 

Giggle  Water   June 

Mother-ln-Law's   Day   Apr. 

Thanks  Again   Oct. 

PATHE  NEWS 

Released  twice  a  week 
PATHE  REVIEW 

Release  once  a  month  

RUFFTOWN  COMEDIES 
(JAMES  GLEASON) 

Battle   Royal   Feb. 

Doomed  to   Win  Dec. 

High  Hats  and  Low  Brows.  July 

Slow    Poison   Oct. 

Stealing  Home   May 

TRAVELING  MAN 
COMEDIES 

(LOUIS  JOHN  BARTELS) 

Blondes  by  Proxy  Apr. 

Perfect  36    June 

Selling  Shorts   Nov. 

Stop  That   Run  Feb. 

VAGABOND  ADVENTURE 
SERIES 

Children  of  the  Sun  Dee. 

Door  of  Asia  Feb. 

Empire  of  the  Sun  Apr. 

Fallen  Empire   July 

Land  of   Ghandl  Jan. 

Song  of  the  Voodoo  Oct. 

Second  Paradise   Mar. 

Shanghai   May 

Through  the  Ages  Nov. 


Minutes  Reviewed 
Running  Time 


7  Dee.  26 

10 
31 


7  .Oct. 

8  Oct. 

7  

9  Oct. 


 10. .  Jan. 


23/32 


32... 
32... 
32... 
32... 


8... Jan.  30/32 


•32  19  

 18  Nov.  14 

,'32  18  Sept.  5 


.19. 
.20. 
.  18. 

.20. 
,20. 
.  17. 


.Oct.  10 


F.  Sterling-L.  Llttlefleld 
LIBERTY  SHORT  STORIES 
SERIES 

Beautiful  and   Dumb  Apr. 

Double   Decoy   Deo. 

Endurance  Flight   Feb. 

Ether  Talks   Dec. 

Secretary  Preferred   Mar. 

Stung   Nov. 

LOUISE  FAZENDA  SERIES 

Blondes    Prefer    Bonds  May 

MICKEY  McGUIRE  SERIE8 

Mickey's    Big    Business. ..  May 

Mickey's  Golden  Rule  

Mickey's  Helping  Hand... Dee. 

Mickey's  Holiday   Mar. 

Mickey's  Sideline   Dec. 

Mickey's  ThrlfT  Hunters. . .Sept. 

Mickey's  Travels   Feb. 

Mickey's  Wildcats   Sept. 

NED  SPARKS  SERIES 

Big   Dame  Hunting  Jan. 

Strife  of  the  Party,  The.. Oct. 

When  Summons  Comes  Feb. 

NICK  HARRIS 
DETECTIVE  SERIES 

Facing  the  Gallows  Sept. 

Mystery  of  Compartment  C.  Oct. 

Swift  Justice   Jan. 

Self   Condemned   Feb. 

ROSCO  ATES  SERIES 

Never  the  Twins  Shall 
Meet   Feb. 

Use  Your  Noodle  Oct. 

TOM  AND  JERRY  SERIES 

In    the    Bag  Mar. 

Joint  Wipers   Apr. 

Jungle  Jam   Nov. 

Pola    Pals   Dee. 

Rabid    Hunters   Feb. 

Rocketeers   Jan. 

Swiss  Trick,  A  Dec. 

Trouble   Oct. 


Apr. 

16/32.. 

.  18... 

Oct. 
Oct. 
Oct. 
Nov. 

17  

6  

..20.. 

...Dee.  19 

Aug. 

22  

..20... 

...June  20 

32  II..  .Apr.  30/32 

 II  

20  


32 


32. 


.Dec. 


32  19...  Apr.  23/32 

32  20  


32.. 


.  9  

.10  Dee.  12 

.10... Feb.  20/32 

.10  May  23 

.10  

.10  

.  8  

.  I  reel  .May  31 
.11 


9  Oct. 

9  

'32  10  

32....  10... Apr. 

 10  , 

 10  


9/32 


I  reel   

I  reel   

I  reel   

I  reel   

I  reel   

I  reel   


...18  Nov.  21 

Oct.  17 


  18.... 

32  19.... 

 20.... 


'32  20  

 20  

•32  20  

'32.. ...20  

 20  Oct. 


•32  18  

 10  

'32  18  

 21  Oct.  24 

'32  19... Apr.  23/32 


•32  17  

'32  17  

 17  Nov. 

'32  19  


32  8...  Feb.  20/32 

'32  

 10  

32  10. ..Feb.  6/32 

  9  „Oet.  31 

32  0  

32  

  9  Dee.  19 


 18  

'32  19  

 19  

 18  

•32  20  

 18  


•32..... 20  Dee.  18 

 l6'/a.Jan.  30/32 

•32  18  


 21  

 21  

'32  21  

'32  20...  Apr. 


•32  20  

 20.... 


9/32 


32....  7  

32  

 8  

32.;"!  7";!;;! 

32  7  

7'.'.'..'.'.'. 


STATE  RIGHTS 

Rel.  Date        Minutes  Reviewed 
Title  Running  Time 

B.  I.  P.  AMERICA 

Land  of  the  Shamrocks  10... Apr.  9/32 

Mystery  of  Marriage,  The  18... Apr.  9/32 

Special    Messengers    9... Mar.  26/32 

BRITISH  INTERNAT'L 
Mystery  of  Marriage,  The  20  

CAPITAL 

Japanese   Rome   10... Mar.  5/32 

Land  of  the  Shallmar  e17  Nov.  21 

CINES-PATTALUGA 

A    Doll's    Fantasy  Dee.  19 

FEATU  RETTES,  INC. 

A  Night  In  the  Jungle  10... Apr.  30/32 

FILM  EXCHANGE,  INC..  THE 

At  the  Race  Track..   9  

Could  I  Be  More  Polite   9  

Living  Book  of  Knowledge: 

3 —  Solace  of  the  Hills   7  

4 —  Silvery    Salmon    6  

5 —  Lonely  Soul    7  

6 —  Flying  Fleet    9  

HAROLD  AUSTIN 

Perils  of  the  Desert  Feb.  27/32 

IDEAL 

Journey  Through  Germany,  A  10. .  Jan.  9/32 

LOUIS  SOBOL 

Newsreel    Scoops   9... Mar.  19/32 

MARY  WARNER 

Glimpses  of  Germany   8  

Mosel,   The  —  Germany's 
River  of  Enchantment   8  

Springtime  on  the  Rhine   7  

Trier,  The  Oldest  City  In 

Germany    6  

OLYMPIAD  PRODUCTIONS 

Tenth  Olympiad   19... Apr.  2/32 

PICTURE  CLASSICS 

Sightseeing  in   New  York  17  Dee.  19 

STEELE,  JOSEPH  HENRY 

Gaunt   Jan.  9/32 

UFA 

German     Students     on  a 

Ramble  Through  Greece  1 1...  Mar.  26/32 

Secrets  of  An   Eggshell  13... Mar.  26/32 

TIFFANY 

Rel.  Date       Minutes  Reviewed 

Title  Running  Time 
FOOTBALL  FOR  THE  FAN 
SERIES 

2—  Wedge  Play   Oct.     3  9  

3 —  Kicking  Game   Oct.    10  II  

4 —  Deception   Oct.    17  10  Oct.  24 

5 —  Forward   Pass   Oct.    24   9  Oct.  19 

6—  Penalties   Oct.    31  II  Oct.  SI 

TIFFANY   CHIMP  SERIES 

9 — Cinnamon   Oct.     4  II  

10—  Skimpy   Nov.     8  18  Nov.  H 

11—  My  Children   Dee.    28  18  

12—  Broadcasting   Jan.    31/32  18...  Jan.  30/32 

VOICE    OF  HOLLYWCTOD 

SERIES  (NEW)  STATION  S-T-A-R 
No.  6 — John  Boles  &  Helen 

Chandler   Oct    II  9  

No.  7 — Roscoe  Ates   Oct.    25  II  Dee.  8 

No.    8—  Monte  Blue   Nov.     8  II  Nov.  21 

No.    9— Pat  O'Brien   ....Nov.    22  II  

No.  to— Andy  Clyde   Dee.     8  II  Dee.  12 

No.  II— Marjorle  White  ..Dee.    20  10. ..Jan.  2/32 

No.  12— FranklynPangbern.Jan.     3/32          9. .Jan.  23/32 

No.  13— John  Wayne    Jan.    17/32  M..Jan.    so '«? 


76 


MOTION    PICTURE  HERALD 


May    7,    19  3  2' 


(THE  RELEASE  CHACT--CCNT*E ) 


UNIVERSAL 


Minutes  Reviewed 
Running  Time 


1 1, '32.. 


32          7... Apr.  23,'32 

'32          I  reel  

 6... Jan.    16. '32 

  7... Jan.  9.'32 

32  

32          8... Jan.  23/32 

•32..... 


reel, 
reel. 

  6... Jan.  30/32 

32.....  6  Dee.  5 

'32  7. .  .Apr.  30/32 

32  

32  Jan.  30/32 

32          I  reel  

32          I  reel  

  I  reel  

32  

'32          I  reel  

U          I  reel  

32  


,  Dec. 
.  Dec. 


Tltlt  Rel. 

NOVELTY    ONE  REELERS 

Runt  Page,  The  Apr. 

OSWALD  CARTOONS 

Beau  and  Arrows  Mar. 

Catnipped   May 

Clown.  The   Dec. 

Fisherman,   The   Dec. 

Foiled   Apr. 

Grandma's  Pet   Jan. 

Great  Guns   Feb. 

Hare   Mail,   The  Nov. 

Hunter,  The   Oct. 

In    Wonderland   Jan. 

Let's    Eat   Aprl. 

Making  Good   Apr. 

Mechanical   Cow   Jan. 

Mechanical   Man   Feb. 

Oh,  Teacher   Feb. 

Stone  Age,  The  Nov. 

To  the   Rescue  May 

Wet  Knight,  A  'une 

Winged  Horse   »Uy 

Wins  Out   Mar. 

SHADOW  DETECTIVE 
SERIES 

No.  2— Trapped   Oct. 

No.  3 — Sealed  Lips   Nov. 

No.  4 — House   of   Mystery. Dec. 
No.  5— The   Red  Shadow.. Jan. 
No.  6 — Circus   Showup   . . .  Feb. 
SIDNEY-MURRAY 
COMEDIES 

Models  and  Wlve«  Nev. 

(PORT  REELS 

Backfleld    Plays   Sept. 

Notre  Dame  Football 
Basket  Ball  Reel  No.  I. 

Doc  Meanwell 
Basket  Ball  Reel  No.  2. 

Doc  Meanwell 
Basket  Ball  Reel  No.  8...  Jan. 

Doc  Meanwell 
Carry   On   OcL 

Notre  Dame  Football 
Developing  a  Football  Team. Nov. 

Pop  Warner  Football 
Famous  Plays   Sept. 

Notre  Dame  Football 
Fancy  Curves   Mar. 

Babe  Ruth  No.  4 
Football  Forty  Years  Ago.  Nov. 

Pope  Warner  Football 
Just  Pals   Feb. 

Babe  Ruth  No.  2 
Offensive  System   Sept. 

Notre  Dame  Football 
Over  the  Fence  Mar. 

Babe  Ruth  No.  6 
Perfect  Control   Feb. 

Babe  Ruth  No.  3 
Running  with   Paddock. ...  Apr. 

Chas.  Paddock 
Shifts   Sept. 

Notre  Dame  Football 
Slide.  Babe.  Slide  Feb. 

Babe  Ruth  No.  I 
Sot  cer   Nov. 

Pop  Warner  Football 
Trick   Plays   Oct. 

Pop  Warner  Football 
Victory  Plays   May 

Tllden  Tennis  Reel 
STRANGE    AS    IT  SEEMS 
8ERIES 

No.  13 — Novelty  Sept. 

No.   14—  Novelty  Oct 

No.  15— Novelty  Nov. 

No.  16 — Novelty  Dec. 

No.  17— Novelty  Feb. 

No.   18— Novelty  Apr. 

No.  19 — Novelty  May 

UNIVERSAL  COMEDIES 
(1931-32  SEASON) 
An  Apple  a  Day  Sept. 

Lloyd  Hamilton 
Bless  the  Ladies  Dec. 

Summervllle 
Dancing  Daddies   

E.  Lambert 
Eyes  Have  It,  Tha  Mar. 

Slim  Summervllle 
Fast  and  Furious  Oct. 

Daphne  Pollard 

Foiled    Again   June 

Hollywood  Halfbacks   Dec. 

Hotter  Than  Haiti  Nov. 

Summervllle 
In  the  Bag  Apr. 

Summervllle 
Marriage   Wow,   The  Apr. 

Bert  Roach 
Meet  the  Prlneest  May 

Summervllle 
Models  and  Wives  Nov. 

Sidney-Murray 
Monkeyshlnes   ,  Mar. 

Daphne  Pollard 
Out   Steppfng   Oct. 

Don  Brodle 
Peekln'   In  Peking  Dec. 

Summervllle 
Robinson  Crusoe  &  Son. ..Feb. 

Lloyd  Hamilton 

Running  Hollywood   Jan. 

Sea  Soldiers'  Sweeties. . . .  Feb. 
Sold  at   Auetlon  Jan. 

Daphne  Pollard 
Unshod  Maiden,  The  Apr. 

VITAPHONE  SHORTS 

Rel.  Date       Minutes  Reviewed 
Title  Running  Time 

ADVENTURES  IN  AFRICA   2  reels  

BELIEVE    IT    OR  NOT— 
ROBERT  L.  RIPLEY 


28  23  Oct.  31 

II  17  Nov.  21 

16  16. ..Jan.  2/32 

20/32          2  reels  

17/32  18. ..Feb.  6/32 


25  20  

28   I  reel  

21   I  reel  

28   I  reel  

4/32          I  reel  

3   I  reel  

2  10  

21   I  reel  

7/32          I  reel  

9   9  Oct.  24 

22/32          I  reel  

14   I  reel  

14/32.....  I  reel  

29/32          '  reel  

11/32   10...  Apr.  23/32 

7   I  reel  

15/32          I  reel  

16   I  reel  

26   I  reel  

2/32          I  reel  


15   9  Oet.  10 

12   I  reel  

16   I  reel  

28   I  reel  

22/32          9...  Mar.  26/32 

18/32  

16/32          I  reel  


SO   2  reels  

t   2  reels  

  2  reels  

9/32          2  reels  

14  19  Oet.  S 


I, '32          2  reels  

23   2  reels  

II  22  Dee.  6 

5/32  21... Mar.  26/32 

20/32  16... Mar.  26/32 

4/32  17...  Apr.  16/32 

25   2  reels.  

23/32          2  reels  

28  16  Nov.  7 

30   2  reels  

24/32          2  reels  

27/32  19... Jan.  23/32 

10/32          2  reels  

13/32  18...  Jan.  9/S2 

18/32  


No. 

No.    2    8. 

No.    S    8. 


.  Dec. 
.Dee. 


No. 
Ne. 
No. 
No, 
No. 


5    8  

6    I  reel  

7    I  reel  

8    I  reel  

No.   9    I  reel  

No.   10    I  reel  

BIG   STAR  COMEDIES 

No.  I — Lucky  13   21  Nov.  21 

Thelma  White  and  Fanny 
Watson 

No.  2 — The  Smart  Set- Up   ....  2  reels  


13/32 


26/32 

23/32 


Walter  O'Keefe 

No.  3— Of  All  People  22  Nov.  21 

Thelma  White  and  Fanny 
Watson 

Title  Rel.  Date        Minutes  Reviewed 

Running  Time 

No.  4 — Relativity  and 

Relatives   18  Dec.  12 

Dr.  Rockell 
No.  5—  Her  Wedding 

Night-Mare   18... Jan.  30/32 

Thelma  White  and  Fanny 

Watson 

No.  6 — Shake  a  Leg  17  

Thelma  White  and  Fanny 
Watson 

No.  7— The  Perfect  Suitor   2  reels  

Benny  Rubin 

No.  8— Maybe    I'm    Wrong   18... Apr.  9/32 

Richy  Craig,  Jr. 
No.  9 — The   Toreador    2  reels  

Joe  Penner 

No.  10 — On    Edge   2  reels  

Wm.   and   Joe  Mandel 

No.  II — Poor  but  Dishonest    2  reels  

Thelma  White-Fanny 
Watson 
BOOTH  TARKINGTON 
SERIES 

No.  I — Snakes  Alive    I  reel  

Billy  Hayes-Bobby  Jordan 
No.  2— Batter  Up    I  reel  

Billy  Hayes-Bobby  Jordan 
No.  3 — One   Good    Deed   9  

Billy  Hayes-Dave  Gorcey 
No.  4 — Detectives    9... Mar.  5/32 

Billy  Hayes-Dave  Gorcey 
No.  6 — His  Honor,  Penrod   9... Mar.  19/32 

Billy  Hayes-Dave  Gorcey 

No.  7 — Hot  Dog   r   I  reel  

No.  8 — Penrod's   Bull   Pen   I  reel  

Billy  Hayes-Dave  Gorcey 
BROADWAY  BREVITIES 
SERIES 

No.   I— The  Musical 

Mystery   18  

Janet   Reade- Albertlna 

Rasch  Girls 

No.  2— Words  and  Music  17  Nov.  21 

Ruth  Ettlng 

No.  3 — Footlights   19. ..Jan.  16/32 

No.  4— Hello,  Good  Tlmesl  I7~.  

Barbara  Newberry-Alber- 
tina  Rasch  Girls 

No.  5 — The  Imperfect  Lover  19. ..Feb. 

Jack  Haley 

No.  6 — Subway  Sym- 
phony  18. ..Mar. 

No.  7— Sea  Legs   1 9... Apr. 

No.  8 — Absentminded  Ab- 

ner    2  reels  

Jack  Haley 

No.  9— A    Regular  Trouper   2  reels  

Ruth  Etting 

HOW    I    PLAY   GOLF—    '  reel  

BOBBY  JONES  (each) 
LOONEY    TUNES  SERIES 
SONG  CARTOONS 
NEW  SERIES 
No.  I — Bosko's  Ship- 
wrecked   7  

No.  2 — Bosko,  The  Dough- 
boy   7  

No.  3 — Bosko's  Soda  Foun- 
tain   7  Nov.  21 

No.  4— Bosko's  Fox  Hunt   7... Jan.  23/32 

No.  5— Bosko  at  the  Zoo   7... Mar.  5/32 

No.  6—  Battling  Bosko    7... Feb.  6/32 

No.  7— Bin  Hearted  Bosko   7... Apr.  16/32 

No.  8 — Bosko's    Party   7  

No.  9 — Bosko  and  Bruno  7  

MELODY  MASTER  SERIES 

No.  3— Darn  Tootln'    9  Dee.  19 

Ruby  Weldoeft  &  Oreh. 

No.  4—  Horace    Heldt    and   8  

His  Famous  Callfernlans 

No.  5— It's  a  Panle   I  reel  

Benny    Meroff    and  His 
Band 

No.  6 — Up  on  the  Farm   9... Apr.  23/32 

Henry  Santrey  and  His 
Band 

MERRY  MELODIES 
SONG  CARTOONS 

No.  I — Smile,    Darn  Ya, 
Smile    I  reel  

No.  2— One   More  Time   I  reel  

No.  3 — Ya   Don't  Know... 
What  You're   Doln'   7  Dee.  5 

No.  4—  Hlttin'    the  Trail 
for  Halleluiah  Land   7  Dee.  19 

No.  5 — Red  Headed  Baby    

No.  6 — Pagan   Moon    '  

No.  7 — Freddie  the  Fresh- 
man  7...  Mar.  12/32 

No.  8 — Crosby,  Columbo  and 
Vallee    7... Apr.  9/32 

No.  9—  Goopy  Gear    6... Apr.  30/32 

THE   NAGGERS  SERIES 
MR.  AND   MRS.  JACK 

NORWORTH  ,„     _  .   

The  Naggers  at  the  Opera  10... Feb.  13/32 

NEW  SERIES 

The  Naggers'  Anniversary   ]  reel  

The  Naggers  at  the  Opera   I  reel  

The  Naggers  Go  Ritzy   I  reel  

Spreading  Sunshine   10... Apr.  23/32 

Movie   Dumb    1  reel  

NOVELTIES 

Bigger  They  Are,  The   2  reels  

Prlmo  Carnero 

Gypsy   Caravan    I  reel  

Martlnelll 

Handy   Guy,   The   2  reels  

Earl  Sande 

Rhythms  of  a  Big  City   '  reel  

Season's  Greetings,  The   5  

Christmas  Speclar 

Trip  to  Tibet,  A   1  reel  

Washington,  The  Man  and 

the  Capital   18  

Clarence  Whltehlll 
ONE-REEL  COMEDIES 
Baby  Face   

Victor  More  „     _  .  ... 

Blttej   Half.   The   9... Feb.  13/32 

Ann  Codde 

Military   Post,  The  

Roberto  Guzman 

No-Account.  The   

Hardle- Hutchison 


No  Questions  Asked. 
Little  Billy 
Title 


Rel.  Date 


Minutes  Reviewed 
Running  Time 

Riding  Master,  The   9  Dec.  26 

Poodles  Hannaford 

Second  Childhood    7  Dee.  26 

Strong  Arm,  The  

Harrington-O'Neil 
Travel  Hogs    9  Nov.  28 

Hugh   Cameron-Dave  Chasen 
ORGAN  SONG-NATAS 
For   You    I  reel  

Organ-Vocal 

Say  a  Litle  Prayer  for    Me   I  reel  

Organ-Vocal 

When  Your  Lover  Has  Gone   !  real  

Organ-Vocal 
JOE   PENNER  COMEDIES 

Moving  In    2  reels  

Rough  Sailing   16  

Stutterless   Romance,   A   '  reel  

Where  Men  Are  Men   2  reels  

PEPPER  POT  SERIES 

No.  I— The  Eyes  Have  It  10  Dee.  12 

Edgar  Bergen 

No.    2— Thrills  of  Yesterday  

No.    3 — Hot  News  Margie  

Marjorie  Beebe 

No.    4— High  School  Hoofer  10... Jan.  0/32 

Hal  Le  Roy 

No.  5 — Free  and  Easy  

Edgar  Bergen 

No.    6— Cigars,  Cigarettes   10... Mar.  26/32 

Marjorie  Beebe 

No.    7— The  Movie  Album  10... Mar.  26/32 

No.    8— The  Wise  Quacker   9  

Novelty  with  cast  of  ducks 

No.  9 — Remember   When    9  

No.  10 — Campus  Spirit,  The  

Douglas  Stanbury  and 

N.  Y.  U.  Glee  Club 
No.   II — Napoleon's  Bust  ,  

Dan  Coleman-Ted  Husing 
SPORTSLANT  SERIES — 
TED  HUSING 

No.  3    I  reel  

No.  4    9..  Feb.  20/32 

No.  5    9...  Feb.  13/32 

No.  6    9... Apr.  16/32 

No.  7    8... Apr.  23/32 

No.  8    I  reel  

No.  9    I  reel  

S.  S.  VAN  DINE 
MYSTERY  SERIES 
No.  I— The  Clyde  Mystery  21  Oct.  31 

Donald  Meek-John 

Hamilton 
No.  2— The    Wall  Street 

Mystery    2  reels  

Donald  Meek-John 

Hamilton 
No.  3— The  Week- End 

Mystery  17  Dee.  19 

Donald  Meek-John 

Hamilton-Jane  Wlnton 
No.  4 — Symphony  Murder 

Mystery.  The   21  

Donald  Meek-J.  Hamilton 
No.  5 — Studio  Murder 

Mystery,  The   19... Feb.  6/32 

Donald  Meek-John 

Hamilton 

No.  6 — Skull  Murder  Mys-  2  reels  

tery,  The   

Donald  Meek-John  Hamilton 
No.  7— The  Cole  Case  20... Apr.  23/32 

Donald  Meek-John  Hamilton 
No.  8 — Murder  in  the 

Pullman    2  reels  

Donald  Meek-John  Hamilton 

No.  9 — The    Side   Show  Mystery  

Donald  Meek-John  Hamilton 
TWO-REEL  COMEDIES 
Dandy  and  the  Belle,  The  

Frank  McGlynn,  Jr.-Mary  Mi>t»v 
For  Two  Cents    June  6 

De  Wolf  Hoper 
Freshman  Love  

Ruth  Etting 

Old  Lace   

Ruth  Etting 

Politics   18...  Jan.  30/32 

George  Jessel 

Regular    Trouper,  A  

Ruth  Etting 

Silent  Partner,  The  Aug.  15 

Billy  Gaxton 

Success   17  Sept.  5 

Jack  Haley 
WAYNE  AND  WHITE  COMEDIES 

Good  Pie  Forever   I  reel. .Aug.  8 

Billy  Wayne-Thelma  White 

In  Your  Sombrero   7  Dee.  I 

Billy  Wayne 
WORLD  TRAVEL  TALKS— 
E.   M.  NEWMAN 

No.  I — Little    Journeys  to 
Great  Masters    I  reel  

No.  2 — Southern  India     9  

No.  3 — Road  to  Mandalay   I  reel  

No.  4 — Mediterranean  By- 
ways   9  

No.  5— Javanese  Journeys    9  

No.  6 — Northern  India    I  reel  

No.  7 — Oberammergau    I  reel  

No.  8 — South  American 
Journeys    I  reel  

No.  9 — Soviet  Russia    I  reel  

No.  10 — Paris    Glimpses   I  reel  

No.  II — Dear   Old    London   I  reel  

No.  12 — When    In    Rome   I  reel  

No.  13 — Berlin    Today   I  reel  


SERIALS 

UNIVERSAL 


(EACH  SERIAL  12  EPISODES  OF  TWO  REELS) 

Running  Time 

Title  Rel.  Date  Minutes  Reviewed 
Air  Mall  Mystery  i  Mar.  28/32  18.  .. Apr.  16/32 

James  Flavln-Luellle  Browne  (each) 
Battling  with   Buffalo  Bill..  Nov.    28  Oct.  3 

Tom  Tyler- Rex  Bell 
Danger  Island   Aug.   24  Aug.  I 

Ken  Harlan-Lucllle  Browne 
Detective  Lloyd   Jan.     4/32  Jan.  16/32 

Jack  Lloyd 


May    7,  1932 


MOTION    PICTURE  HERALD 


77 


l  CLASSIFIED 
I  Advertising 

^  Ten  cents  per  word,  payable  in  advance.  ] 

$1.00.  Copy  and  checks  should  be  addressed  Classified  Ad  Dept., 
Motion  Picture  Herald,  1790  Broadway,  New  York,  N.  Y. 

The    Recognized   National    Classified    Advertising  Medium 


Theatre  Equipment  Bargains 


BRAND  NEW  FLAMEPROOFED  BEADED  OR 
PERFORATED  CHROME  SOUND  SCREENS  AT 
39c  SQ.  FT.  LIMITED  RANGE  OF  SIZES,  GUAR- 
ANTEED FACTORY  PERFECT.  TEST  SAMPLES 
FURNISHED  FREE.  WIRE  FOR  YOURS  NOW. 
S.  O.  S.  Corp.,  Dept.  E-H,  1600  Broadway,  New  York 
City.  Cable  Address,  "SOSOUND,"  New  York. 


Mail  Order  Bargains 


NEW  S.O.S.  CATALOGUE  YOURS  FOR  ASKING 
-SEND  FOR  USED  BARGAIN  LIST— MAKE  YOUR 
MOTTO  ';SAVE  ON  SUPPLIES"  THRU  S.O.S.:— 
A  cordial  invitation  is  extended  to  the  Trade  to  visit 
us  in  our  palatial  Show  Rooms  when  in  New  York. 
We  are  the  Largest  Mail  Order  House  in  the  Motion 
Picture  Industry.  What  have  you  to  buy,  sell  or 
trade?  S.O.S.  CORP.,  Dept.  E-H,  1600  Broadway, 
New  York  City.  Cable  Address  "SOSOUND,"  New 
York. 

BUY  FOR  CASH  AND  SAVE  —  EVERYTHING 
BRAND  NEW.  SATISFACTION  GUARANTEED 
OR  YOUR  MONEY  BACK.  REFLECTORS:  Peer- 
less, $10.95— Strong,  $11.95— Morelite,  $8.75— G.  E.  Maz- 
da, $3.75.  RECTIFIER  BULBS:  15  Ampere,  $8.85—6 
Ampere,  $4.85.  MAZDA  ADAPTERS,  $6.50.  MAZDA 
PROJECTOR  LAMPS:  900  watt,  $6.40—1000  watt, 
$6.20.  THUMB  TACKS,  $1.15  thousand.  PEERLESS 
CONDENSERS,  $6.95.  WESTINGHOUSE  EXCITER 
LAMPS:  7.5  ampere,  $1.25—4  ampere,  $1.15.  SIMPLEX 
OIL,  95  cents  gallon.  SOUND  FILM  LACOUER,  65 
cents  bottle.  AMPLIFIER  AND  POWER'  TUBES 
less  45%.  MONARCH  THEATRE  SUPPLY  CO., 
154  East  Calhoun,  Memphis,  Tenn. 


Equipment  For  Sale 


FOR  SALE:  Dictaphone  complete  with  dictating 
and  transcribing  machines.  Also  shaving  machine. 
Price  $350.  Perfect  working  condition.  Write  Box, 
138,  Motion  Picture  Herald,  1790  Broadway,  New 
York  City. 

MANUFACTURERS  OVERSTOCK  SALE  —  BUY 
THESE  LOBBY  DISPLAYS  WHILE  THEY  LAST- 
GUARANTEED  WEATHERPROOF  FINISH  —  One 
Sheet,  to  hang,  $6.72;  One  Sheet  Easels,  $8.40;  Com- 
bination One  Sheet  and  Photo  Case,  to  hang,  $14.70; 
Combination  One  Sheet  and  Photo  Case  Easels,  $16.80; 
Photo  Case,  to  hang,  $5.60.  Polychrome  Golden  Brown 
Antique  Finish,  with  Blue  Striping,  Genuine  Compo 
Board  Backs.  Catalogue  furnished.  S.O.S.  CORP., 
Dept.  E-H,  1600  Broadway,  New  York  City.  Cable 
Address  "SOSOUND,"  New  York. 


UNUSUAL  BARGAINS  in  factory  rebuilt  projec- 
tors, sound  equipment,  generators,  rectifiers,  reflector 
arc  lamps,  screens,  opera  chairs,  etc.,  Projection 
machines  repaired.  Address  Movie  Supply  Co.,  844 
South  Wabash  Ave.,  Chicago,  111. 

FOR  SALE  —  ATTENTION  INDEPENDENT 
DEALERS:  Simplex  large  and  small  magazine  roll- 
ers, and  Asbestos  Heat  Shields,  made  of  the  best 
grade  heat  resisting  material.  Write  for  prices. 
Address  Joe  Spratler,  12-14  East  Ninth  Street, 
Chicago,  Illinois. 

„  YOU  CAN  BUY  THIS  RCA  EQUIPMENT  OUT- 
RIGHT— NO  STRINGS  ATTACHED : — Another  lot  of 
these  P2  Professional  Projectors  complete  with  RCA 
type  Scund-on-Film  Heads;  Bausch  &  Lomb  Cinephor 
Optical  Systems;  UX868  RCA  Photophone  Photocells; 
Rear  Shutter.  Double  Exciter  Lamp  Sockets;  3000' 
Magazines;  Direct  Drive,  all  ready  to  run  for  $395.00. 
These  are  worth  $2500.00,  and  are  ideal  for  Private 
Projection  Rooms,  Churches,  Schools,  etc.  RCA  Pho- 
tophone type  Sound  Heads  for  Simplex  and  Powers 
also  available,  $249.50.    Write  S.O.S.  Corp.,  Dept  E-H 

<.^c™BTA?Ad>Va1X'  ^ew  York-  CabIe  Address! 
SOSOUND,"  New  York. 


Equipment  For  Sale 


BARGAINS:  Silent  machines  and  films.  Road 
Miows.  Address  National  Equipment  Co.,  Duluth 
Minn. 


PREPARE  NOW  FOR  THE  HOT  WEATHER! 
Splendid  opportunity  to  buy  USED  Auto-vent 
BLOWER  CHEAP.  Delivers  23,000  cubic  feet  per 
minute.  LIKE  NEW.  Suitable  for  house  700  seats 
or  less.  Price  $250.  Address  Crescent  Theatre, 
Pontiac,  Illinois. 

USE  SPEEDY  PRINTER  for  printing  Heralds,  Pro- 
grammes, Window  Cards.  Complete  outfit,  $12.50. 
Pekas  Duplicator  Co.,  Lesterville,  So.  Dak. 

BIG  BARGAINS  —  Rebuilt  Simplex  Motor  Driven 
Machines  with  type  "S"  Lamp  Houses,  with  late 
type  Flat  Belt  friction  drive  Speed  Controls,  $300.00 
each.  Rebuilt  Powers  6B  Motor  Driven  Machine, 
$235.00  each.  DeLuxe  Motiograph  Machine,  $250.00 
each.  Big  Stock  of  Exhaust  and  Oscillating  Fans 
for  DC  and  AC  current.  Generators,  all  makes,  ticket 
selling  machines,  film  containers,  etc.,  all  at  bargain 
prices  for  immediate  shipment.  Write: 
ILLINOIS  THEATRE  EQUIPMENT  COMPANY, 
1150  South  Michigan  Avenue.  Chicago,  Illinois. 

BARGAIN  HUNTERS  TAKE  NOTICE:  Two 
Rebuilt  Simplex  Projectors  (Double  Bearing  Inter- 
mittent Movements)  and  Equipped  with  Peerless 
Reflector  Arc  Lamps,  $740.00  pair.  Two  Rebuilt 
Simplex  Projectors  (Single  Bearing  Intermittent 
Movements)  and  Equipped  with  Strong  Standard 
Reflector  Arc  Lamps,  $668.00  pair.  Two  Garver  30 
ampere  Rectifiers,  just  like  New,  $185.00  pair.  All 
Equipment  Perfect  condition.  Same  Guarantee  as 
given  on  new  equipment.  SAVE  AND  BUY  from 
MONARCH  THEATRE  SUPPLY  CO.,  154  East 
Calhoun,  Memphis,  Tenn. 

CHANGE  LENSES  NOW  — NEW  UNIFORM 
APERTURES  , FREE — TRADE-EMS  ALLOWED:— 
Used  Lenses,  All  Standard  Makes,  Quarter  Size,  $9.75; 
Half  Size,  $19.50;  New  Snaplite  Special,  Quarter  Size, 
$11.95;  New  Superlite  Special  Half  Size,  $39.00;  New 
Kollmorgen  Half  Size  for  Large  Theatres,  List  Price 
$125.00,  Extra  Special,  $49.50;  Lens  Cleaning  Kits, 
$1.89;  New  Pictures  are  Smaller.  DON'T  NEGLECT 
YOUR  PROJECTION.  S.O.S.  CORP.,  Dept.  U,  1600 
Broadway,  New  York  City.  Cable  Address  "SO- 
SOUND,"  New  York. 

BARGAINS  USED  ARCTIC  NU-AIR  AND  AMER- 
ICAN BLOWERS  FOR  THEATRE  USE;  ALSO 
SILENT  BELT  DRIVES.  WRITE  FOR  DESCRIP- 
TION AND  PRICES.  SOUTHERN  FAN  SALES 
CO.,  Box  440,  ATLANTA,  GA. 


Chairs  For  Sale 


INVENTORY  SALE  at  depression  prices— 300  uied 
hardwood  portable  chairs  in  sections  of  two,  1,000 
upholstered  chairs,  backs  fully  covered  in  red  velour, 
seats  newly  recovered  and  re-padded  in  imitation 
leather,  $1.75  each,  600  %  in.  7-ply  veneered  back*, 
inserted  panels,  covered  in  red  imitation  leather,  seats 
newly  re-covered  and  re-padded,  $1.90  each;  5-ply 
veneered  chairs,  75c  each,  in  any  quantity,  and  many 
other  bargains.  Chair  replacement  parts  matched  for 
every  make  of  chairs,  at  reasonable  prices,  and  prompt 
shipment.  Address  Illinois  Theatre  Equipment  Co., 
1150  S.  Michigan  Ave.,  Chicago.  111. 

1,250  HIGH  GRADE  SPRING  CONSTRUCTED 
CHAIRS:  Full  uphostered  backs,  covered  in  green 
Velour;  Spring  Seats  covered  in  imitation  Spanish 
leather.  600  Hey  wood- Wakefield  panel  back  chairs, 
spring  seats  newly  upholstered  and  covered  in  green 
imitation  Spanish  leather.  Reasonable  prices.  Write  to 
ILLINOIS  THEATRE  EQUIPMENT  COMPANY. 
1150  South  Michigan  Avenue.  Chicago,  Illinois 

Theatre  Training  Schools 

THEATRE  EMPLOYEES — Learn  modern  theatre 
management  and  theatre  advertising.  Approved  and 
specialized  home- study  training  for  theatre  employees. 
The  Institute's  training  leads  to  better  positions.  Free 
E^USH'lI?-  Address  THEATRE  MANAGERS  IN- 
STITUTE, 325  Washington  Street.  Elmira,  New  York. 


Sound  Equipment  Bargains 


WARNER  BROS.  INSTALLING  OWN  SOUND— 
YOU,  TOO,  CAN  BREAK  YOUR  SHACKLES, 
HERE'S  HOW!  Famous  S.O.S.  Sound-on-Film  Sys- 
tem at  lowest  prices  ever — Choice  of  three  systems, 
SMALL  HOUSES,  $395.00;  MEDIUM  HOUSES, 
$495.00;  LARGEST  HOUSES,  $595.00  Senior  Sound 
Heads  less  Amplification  and  Speakers,  complete 
otherwise,  $119.75  each.  Liberal  allowance  on  Disc 
Equipment.  Agents  Wanted.  Write  S.O.S.  CORP., 
Dept.  E-H.  1600  Broadway,  New  York  City.  Cable 
Address  "SOSOUND,"  New  York. 

O.K.— YOU  SUMMER  SHOWMEN— HERE  IT  IS— 
YOU  ASKED  FOR  IT— PORTABLE  SOUND-ON- 
FILM  AT  A  PRICE:— Complete,  nothing  else  to  buy. 
Plug  in  any  convenient  light  socket,  set  up  in  five 
minutes  ready  to  operate.  Equipment  includes  Projec- 
tion Machine,  Sound  Film  Head,  Combination  Power 
Unit  and  250  type  Amplifier,  All  Tubes,  and  Speaker. 
Uses  35  mm.  Film.  Finest  reproduction  suitable  for 
audience  up  to  1,500.  92'  throw — 9  x  12  picture. 
Special  $495.00.  Write  for  bulletin  DVM.  S.  O.  S. 
Corp.,  1600  Broadway,  New  York  City.  Cable  Address. 
"SOSOUND,"  New  York. 

STILL  MORE  SOUND-ON-FILM  HEADS  AT 
$25.00  EACH— GRAB  'EM  QUICK :— Complete  with 
Optical  System  Mounting;  Exciter  Lamp  Socket; 
Photocell  Compartment;  Sound  Gate;  Slit  Block;  Idler 
Roller;  Friction  Roller;  Outer  Case;  Fly  Wheel  and 
some  Driving  Attachments.  Genuine  Western  Elec- 
tric Photocells,  $5.00  each  extra.  Ideal  for  Experi- 
menters or  Portables.  Write  for  details.  Write  S.O.S. 
Corp.,  Dept.  U,  1600  Broadway,  New  York.  Cable 
Address,  "SOSOUND,"  New  York. 


Position  Wanted 


SOUND  PROJECTIONIST  wishes  steady  position. 
Any  equipment,  any  location,  at  once.  Advertising 
and  theatre  work.  Married.  Address  Ray  Boyle, 
Payette,  Idaho. 

PROJECTIONIST,  NON-UNION,  familiar  with 
sound  equipment,  reasonable,  best  references.  Address 
Raymond  Carr,  Elvins,  Missouri. 

PROJECTIONIST  5  years.  Experienced  on  Western 
Electric  and  other  equipments.  State  salary.  Refer- 
ences. Address  Wayne  Smith,  728  Meredith  St.,  Sagi- 
naw, Michigan. 

THEATRE  MANAGER  with  organ  and  booth  ex- 
perience desires  connection  in  six-day  Jersey  town. 
Address  Box  144,  Motion  Picture  Herald,  1790  Broad- 
way, New  York,  N.  Y. 


Programs  and  Heralds 


WEEKLY  PROGRAMS,  new  design,  requires  no 
folding,  displaying  cuts  created  in  our  own  engraving 
plant— 500,  $2.50;  750,  $3.25;  1000,  $4.00;  each  thousand 
after  the  first,  $2.50;  postage  prepaid  to  any  point 
in  the  U.  S.  A,  Over  300  theatres  acclaim  them  the 
best  yet.  HERALDS,  5x10,  beautifully  illustrated  with 
special  cuts  and  imprinted  with  theatre  name,  town, 
dates,  shorts  and  admission— 250,  70c;  500,  $1.10;  750, 
$1.50;  1000,  $1.85;  each  thousand  after  the  first,  $1.50, 
postage  prepaid.  All  orders,  shipped  same  day  as 
received.  Address,  "FEPCO"  HERALD  SERVICE, 
Leflang  Bldg.,  Box  795,  Omaha,  Nebraska. 


Equipment  Wanted 


.  THE  IRVIN  THEATRE  CO.,  of  Cannelton,  Indiana 
is  in  the  market  for  a  sound-on-film  equipment.  What 
have  you  to  offer? 


WANTED— Used  automatic  ticket  registers  of  any 
kind.  State  size  and  price.  Address  Box  145,  Motion 
Picture  Herald,  1790  Broadway,  New  York. 


CLASSIFIED  ADVERTISING 

(Continued  on  next  page) 


78 


MOTION    PICTURE  HERALD 


May    7,  1932 


(CLASSIHED  ADVERTISING—CONT'D) 


Patents 


PATENT  ATTORNEY  secures  patents,  trademarks, 
copyrights;  ask  for  literatures.  POLACHEK,  1234 
Broadway  (at  31st  Street)  New  York. 


PATENT  YOUR  IDEAS — Send  me  your  sketch  or 
explanation  for  confidential  advice.  Z.  H.  POLA- 
CHEK. Registered  Patent  Attorney -Engineer,  1234 
Broadway,  New  York. 


Projector  Repairing 


CASH  PAID  FOR  OLD  SIMPLEX  PROJECTORS 
OR  MECHANISMS.  PEERLESS  or  strong  Re- 
flector Arc  Lamps,  Will  buy  equipment  in  any 
condition.  Pay  highest  prices.  Address  Amusement 
Supply  Co.,  Inc.,  630  Ninth  Ave.,  New  York,  N.  Y. 


SKILLED  MECHANICS,  specialized  tools,  and  a 
shop  equipped  for  but  one  purpose  can  offer  you 
nothing  but  the  best  in  repair  work.  That  is  what  I 
have,  and  I  can  oaer  you  the  best  in  the  overhauling 
of  your  motion  picture  machinery  equipment.  One 
of  the  oldest  repair  men  in  the  territory,  and  serving 
some  of  the  largest  houses.  Relief  equipment  fur- 
nished free.  For  results  bring  your  work  to  Joseph 
Spratler,  12-14  E.  Ninth  Street,  Chicago,  Illinois. 


Engagements  Wanted 


THEATRE  MANAGERS  READ  THIS.  Do  you 
want  a  Stock  Company  for  June,  July  and  August 
that  will  fill  your  Theatre?  A  Fourteen  people  Com- 
pany with  the  funniest  Hokum  Comedian  in  the 
business.  A  six-piece  stage  band,  all  young  men, 
company  up  in  35  comedies  and  plenty  of  vaudeville 
between  the  acts.  Carry  scenic  artist  and  present  a 
fifteen  minute  presentation  before  the  play  starts. 
Work  with  or  without  pictures.  This  is  not  a  Tab 
show.  Now  playing  Majestic  Theatre  Cedar  Rapids, 
Iowa.  Write,  Boyd  B.  Trousdale,  Majestic  Theatre, 
Cedar  Rapids,  Iowa. 


WABASH  AVENUE   ON  BROADWAY     NEWS  PICTURES 


CHICAGO 

Chicago,  so  far,  is  scheduled  to  be  the  scene 
of  two  producer  conventions.  Universal  holds 
one  of  three  meetings  at  the  Drake  hotel, 
opening  Thursday.  RKO  will  have  its  national 
meeting  at  the  same  hotel  May  16  to  18. 

V 

A  colored  fellow,  out  on  parole  and  with  a 
sizeable  police  record,  recently  made  the  mis- 
take of  hurling'  a  brick  through  the  window  of 
the  Scrcenland  cafe.  It  zvas  a  mistake,  because 
it  resulted  in  his  quick  arrest.  Arraigned  be- 
fore the  judge  and  asked  to  state  his  address 
the  prisoned  declared  that  he  had  none.  "Too 
bad,"  sympathized  the  magistrate.  "I'll  give 
you  one  that  you-  will  be  able  to  use  for  a  long 
time  to  come." 

V 

Irving  Mack  and  Henri  Ellman  have  re- 
modeled and  redecorated  the  old  RKO  quar- 
ters at  908  S.  Wabash  avenue  and  are  now 
domiciled  there. 

V 

Eddie  Grossman,  who  journeyed  here  from 
Cincinnati  a  short  time  ago  to  resume  his  old 
job  as  branch  manager  at  United  Artists  ex- 
change, is  still  carrying  the  marks  of  that  event- 
ful journey.  Going  at  a  75-mile  clip  in  his  car, 
Grossman  lost  control  of  the  machine  in  pass- 
ing a  truck,  went  into  a  ditch,  with  the  machine 
turning  some  snappy  somersaults.  It  was  com- 
pletely demolished  and  that  Eddie  wasn't  also 
continues  to  remain  a  happy  but  unsolved 
mystery  to  him.  His  injuries  were  slight — hut 
when  he  thinks  what  might  have  happened — 
Oh  boy! 

V 

E.  Zimmerman  has  opened  the  Lucille  theatre 
on  Cicero  avenue. 

V 

Hal  Young  of  National  Screen  Service,  who 
has  been  spending  much  of  his  time  at  the  home 
office  of  the  company  in  New  York,  is  to  be 
permanently  located  there.  J.  R.  McPhcrson, 
who  has  been  assistant  to  Young  as  Chicago 
branch  manager  for  the  past  seven  years,  will 
have  charge  of  the  Chicago  unit  henceforth. 

V  * 

Space  for  a  projection  room  is  being  made 
in  the  RKO  exchange  and  complete  sound  pro- 
jection equipment  will  be  installed. 

V 

"Lena  Rivers"  was  given  a  hearty  endorse- 
ment at  a  private  preview  by  Mrs.  R.  M.  Mc- 
Clure,  president  of  the  motion  picture  division 
of  the  Illinois  Federation  of  Women's  Clubs 
and  representative  of  thirty  women's  clubs  and 
parent-teachers'  associations.  The  picture  was 
not  only  voted  as  being  wholesome  entertain- 
ment, but  was  almost  unanimously  voted  as  the 
type  of  production  best  suited  for  family  enter- 
tainment. 

HOLQUIST 


Week  of  April  30 


CAPITOL 

Cradles  of  the  Creed  MGM 

Athletic  Daze   MGM 

MAYFAIR 

Beaus  and  Arrows  Universal 

High  Hats  and  Low  Brows.  .  .  RKO  Pathe 
Perfect  Control   Universal 

RIALTO 

Oh,  How  I  Hate  to  Get  Up  in 

the  Morning   Paramount 

RIVOLI 

Beyond  the  Blue   Horizon  Paramount 

Lighthouse  Blues   Paramount 

PARAMOUNT 

His  Week  End  Paramount 

Paramount  Pictorial  No.  9  Paramount 

Coffee  and  Aspirin  Paramount 

STRAND 

How  I  Play  Golf  Vitaphone 

Soviet  Russia   Vitaphone 

Movie  Dumb   Vitaphone 

WINTER  GARDEN 

Campus  Spirit  Vitaphone 

Goopy  Gear   Vitaphone 

On  Edge   Vitaphone 


Coast  Exchange  Changes  Name 

Pacific  Coast  Exchanges,  Coast  indepen- 
dent exchange  handling  the  product  of  Al- 
lied Pictures  Corporation,  Ltd.,  has 
changed  its  name  to  Allied  Pictures  Corpo- 
ration. Offices  are  in  Los  Angeles  and 
San  Francisco. 


Mascot  Signs  Frankie  Darrow 

Frankie  Darrow,  14,  has  been  signed  to 
a  five-year  starring  contract  by  Nat  Le- 
vine,  president  of  Mascot  Pictures.  His 
services  will  be  elsewhere  available  while 
he  is  under  contract  to  Mascot. 


Einfeld  to  Chicago  for  Conference 

S.  Charles  Einfeld,  Warner  executive  in 
charge  of  advertising  and  publicity,  left  on 
Tuesday  for  a  series  of  conferences  with 
theatre  and  zone  managers  in  the  Chicago 
territory.  He  will  return  the  first  of  next 
week. 


FOX  MOVIETONE  NEWS— No.  63— Governors  of 
United  States  in  get-together — Army  airmen  stage 
a  show  in  Illinois — Spring  fever  hits  Spanish  bull 
ring  with  amusing  results — Autos  supply  thrills  at 
Monte  Carlo — Governor  Rolph  denies  pardon  to 
Mooney — Uncle  Sam's  tanks  in  Maryland  camp 
review — Italian    veterans    hail    Prince  Humbert. 

FOX  MOVIETONE  NEWS— No._  64— President  Hoover 
addresses  state  executives — United  States  Pacific 
fleet  goes  on  parade — Horses  go  over  the  jumps  in 
Australian  agricultural  show — Wets  outnumber  drys 
three  to  one  in  "Digest"  poll — Edwin  Markham, 
poet,  celebrates  80th  birthday — Latest  wrestling 
technique  is  demonstrated  on  New  York  mat. 

HEARST  METROTONE  NEWS— No.  262— Wrestlers 
give  fast  exhibition  in  New  York — Spanish  presi- 
dent holds  open  house — Wets  win  by  three  to  one 
in  "Digest"  poll  on  repeal — Lions  offered  for  sale 
at  Naples  auction — Hoover  urges  economy  at  gov- 
ernors' conference — Western  cowboys  get  set  to 
thrill  tourists — Warships  in  gallant  display  off  Cali- 
fornia coast. 

HEARST  METROTONE  NEWS— No.  263— United 
States  wins  Davis  Cup  tennis  match  with  Canada — 
Rome  salutes  Mussolini  on  birthday  of  the  city — 
Home  wrecked  as  train  leaps  rails  at  South  Bend, 
Ind. — West  Point  cadets  examine  big  guns  at  Aber- 
deen, Md. — Mr.  Coolidge  goes  fishing  in  Connecticut 
— College  stars  set  track  records  at  annual  Penn- 
sylvania games — "Washington"  hailed  as  New  York 
re-enacts  inauguration  of  first  president. 

PARAMOUNT  SOUND  NEWS— No.  79— Monte  Carlo 
auto  race  keeps  spectators  on  edge — Governors  of 
all  states  gather  at  Richmond,  Va. — Visitors  swamp 
ships  as  Germany  fleet  comes  in — King  of  Siam 
holds  impressive  ceremony  at  celebration  of  150th 
birthday  of  capital — Hoover  appeals  to  governors 
for  national  economy — Circus  stars  perform  for 
Bellevue   Hospital  patients  in  New  York. 

PARAMOUNT  SOUND  NEWS— No.  80— Relay  rec- 
ords in  annual  Pennsylvania  games  at  Philadelphia 
— Two  die  in  freak  wreck  when  train  falls  on  house 
— Flashes  from  everywhere — General  George  Wash- 
ington "returns"  in  New  York  celebration  which  re- 
enacts  inauguration — England's  Royal  Air  Force 
tests  accuracy  in  "blind  flying"  maneuvers. 

PATHE  NEWS— No.  79— West  Point  cadets  hold 
first  drill  of  season — Locust  plague  hits  South 
Africa — Russian  war  ace  stunts  plane  with  motor 
cut  off — Hoover  asks  people  to  help  in  address  to 
governors — Little  bear  clubs  are  star  cornedians  at 
St.  Louis  zoo — Olympic  village  ready  at  Los  An- 
geles for  visiting  athletes — Alley  cats  on  exhibition 
at  Boston  show. 

UNIVERSAL  NEWSPAPER  NEWSREEL-No.  36- 
Spanish  training  ship  at  New  York  after  1,800-mile 
training  trip — Famous  Austrian  police  honor  dead 
comrades  in  picturesque  Vienna  ceremony — Mys- 
tery gas  blast  wrecks  buildings,  injures  20  in  De- 
troit— American  net  stars  take  lead  in  Davis  Cup 
play  with  Canada — Indian  oarsmen  vie  for  cham- 
pionship in  annual  Mexican  meet — Government 
agents  make  the  beer  flow  after  Newark  raid — ■ 
Italian  motor  race  sets  world  mark  in  Monte  Carlo 
race. 

UNIVERSAL  NEWSPAPER  NEWSREEL— No.  37— 

New  York  commemorates  inauguration  of  George 
Washington  as  first  president — Flyer  dies  as  plane 
sets  fire  to  house  in  Chicago — Senior  class  at  Wel- 
lesley  enacts  traditional  May  Day  celebration — New 
Jersey  rushes  work  on  world's  longest  elevated 
highway — Royalty  pays  visit  to  English  army  head- 
quarters—Track records  fall  at  annual  Pennsylvania 
meet — High  time  marks  end  of  Moslem  30- day  fast 
period. 


B.  I.  P.  Takes  Big  4  Rim 

British  International  Pictures,  London, 
has  purchased  the  distribution  rights  to 
"Murder  at  Dawn,"  Big  4  melodrama,  and 
will  distribute  it  in  the  United  Kingdom. 


WHAT  DOES  YOUR  PUBLIC 
KNOW  ABOUT  RAW  FILM? 

NOTHING,  perhaps.  Yet,  whether  they're 
aware  of  it  or  not,  people  are  profoundly  in- 
fluenced by  the  photographic  quality  which  that 
film  gives  or  does  not  give  them  on  the  screen. 
It  may  mean  all  the  difference  between  a  pic- 
ture that  goes  its  quiet,  unprofitable  way  and 
one  that  becomes  the  talk  of  the  town. 

There's  no  need,  these  days,  to  run  the  risk 
of  sacrificing  photographic  quality.  Eastman 
Gray-backed  Super-sensitive  Negative,  with  its 
unmatched  qualities  and  its  never -failing  uni- 
formity, costs  no  more  than  other  films,  yet  it 
helps  substantially  to  head  the  picture  for  suc- 
cess. Wise  the  cameraman  who  uses  it... lucky 
the  exhibitor  who  runs  prints  made  from  it! 

EASTMAN  KODAK  COMPANY 


J.  E.  Brulatour,  Inc.,  Distributors 

New  York  Chicago  Hollywood 


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WITH       WHICH       IS      COMBINED      "THE  SHOWMAN 


In  Two  Sections 


Section  Tivo 


The  New  Meaning  of  Good  Acoustic  s 
Today's  Theatre  Equipment  Market 
Basic  V dues  in  Seating  Layouts  and  Reseating 
An  Economical  Small  Theatre  Design 


May  7,  1932 


Vol.  107,  No.  6 


The  Majority  of  the  Country's 
Most  Successful  Theatres  use 

ALEXANDER  SMITH  CARPET 


WESTMINSTER  is  an  Alexander  Smith 
Carpet  that  is  becoming  increasingly 
popular  with  theatre  owners  because 
of  the  way  it  stands  up  under  heavy 
traffic.  There  is  no  finer  heavy -traffic 
carpet  made.  Long  life,  distinctive  pat- 
terns, brilliant,  clean-cut  colors,  luxuri- 
ous "feel"  and  moderate  price  make 
WESTMINSTER  an  excellent  value.  Let 
us  send  you  samples  and  reproductions 
of  best-selling  patterns.  W.  &J.  Sloane, 
sole  selling  agents,  577  Fifth  Avenue, 
New  York. 


Fox !  Poli  Theatre 1 
Bridgeport,  Conn. 


1  R  CHATTERTOH  f| 
I  OHCE  A  lAOr  j 

,  ^      I  FROLIC  WINNERS  jj 


si BATFICLD 


i 


ML.' 

Wf 


Motion  Picture  Herald 


Climate 

for  Stay-at- Homes 

Summer  is  here  again!  Time  to  prepare  your  house  for 
hot  weather.  You  can  make  "steady  payers"  out  of  the 
"stay-at-homes"  by  the  simple,  inexpensive  process  of  put- 
ting a  pleasure  resort  climate  right  in  your  theatre.  .  .  . 
Dad  and  Mother,  Jimmie  and  Sis  —  the  whole  family  will 
turn  out  in  force  more  regularly  on  the  hot  days  and 
nights  if  your  theatre  is  Seasoned  by  Sirocco.  Here  is  an 
air-conditioning  system  that  doesn't  cost  a  fortune,  yet  it 
does  the  work  better  than  a  majority  of  the  more  expen- 
sive and  elaborate  cooling  plants.  An  investment  of  a  few 
hundred  dollars,  spread  over  a  period  of  many  months, 
will  help  your  theatre  make  more  money  this  summer  and 
the  whole  year  'round.  With  a  National-Sirocco  Air- 
Washing  System  you  will  have  pure,  fresh  air  in  your 
theatre,  free  from  dust,  disagreeable  odors  and  blower 
noises,  every  day  in  the  year.  Get  our  special  proposition 
— Now! 


National- Sirocco 

AIR -WASHING  SYSTEMS 

The  finest  cooling-ventilating  equipment  ever  produced. 
Engineered  and  built  by  American  Blower  Corporation. 
Not  merely  put  together  to  sell  at  such  a  low  price. 
We're  ready  to  help  you  plan  for  perfect  ventilation 
at  low  cost.  Get  the  facts  from  any  National  salesman, 
or  write  today. 


Lower  in  Cost  —  Higher  in  Efficiency 
Terms  Better  Than  Ever 


NATIONAL  THEATRE  SUPPLY  COMPANY 


WHERE  YOU 


BUY  RIGHT! 


4 


Better  Theatres  Section 


May  7,  1932 


18,000  more 


Bigelow  Imperial  carpet  used  in  dining  room  of  Greenbrier  Hotel 


in  Bigelow  Imperial 

A  favorite  for  extra  wear  .  .  .  extra  beauty  .  .  .  extra  value ! 

The  more  wool  there  is  in  a  carpet,  the  softer  it  is  under  foot  and  the  longer  it 
wears.  That's  logic.  And  because  it  gives  you  more  wool,  Bigelow  Imperial  is  a 
favorite  with  those  who  measure  carpet  value  by  years  of  satisfactory  service  —  not 
by  cost  per  yard. 

Bigelow  Imperial  is  a  full  pitch  carpet  with  an  unlimited  range  of  colors.  And  it 
has  18,000  more  tufts  of  yarn  per  yard  of  27"  width  than  any  competing  carpet, 
except  Bigelow  Sandringham  (made  of  the  same  Lively  Wool,  same  construction  but 
a  higher  pile  than  Imperial). 

Every  inch  of  yarn  in  Imperial's  extra  dense  pile  is  made  of  Lively  Wool 
that  springs   back  under   foot,  that's   easier  to   clean,   that   keeps   its  beauty 

^Bigelow 

B  I  G  E  L  0  W  -  S  A  N  F  0  R  D  CARPET  CO.,  Inc. 
Main  Sales  Office:  .  .  .  385  Madison  Avenue,  New  York 
Dallas         .         St.  Louis         .         Chicago         .  Minneapolis 


May  7,  1932 


Motion  Picture  Herald 


longer.   Result:  a  thicker,  quieter,  more  restful  fabric,  good  for  years  of  service. 

Because  it  is  so  tightly  woven,  Imperial  has  an  unusual  sharpness  of  design  and 
delicacy  of  color  blending.  Its  colors  are  particularly  clear  and  fresh,  because  Lively 
Wool  contains  an  extra  high  percentage  of  white  wool  that  takes  dyes  better.  Imperial 
keeps  its  fresh  beauty  because  Lively  Wool  resists  matting. 

You  will  find  Bigelow  Imperial  Carpet  in  the  finest  hotels.  There  are  1300  yards 
in  the  dining  room  of  the  Greenbrier.  It  is  laid  in  bedrooms  in  the 
Waldorf  Astoria;  in  the  corridors  of  the  St.  Moritz  and  St.  Regis;  in 
dining  rooms  of  the  Biltmore  units,  including  the  new  Oklahoma 
Biltmore.  Leading  theatres,  too,  put  Bigelow  Imperial  where  traffic  is 
heaviest.  To  name  a  few:  The  Uptown  in  Philadelphia,  the  Regent  in 
Detroit,  The  Alhambra  in  Sacramento,  The  New  Erlanger  in  Atlanta. 


WE  AV  E  KS 

Mills  at  Thompsonville,  Conn.  .  Amsterdam,  New  York  .  Clinton,  Mass. 
Sales  Offices:  Boston  .  Philadelphia  .  Pittsburgh  .  Atlanta 
Detroit      .      Denver      .      Los  Angeles      .       San  Francisco      .  Seattle 


Carpeting  is  far 
easier  this  way 

One  reason  for  Bigelow's  outstanding 
leadership  in  the  hotel  and  theatre  fields 
is  the  complete  service  rendered  by  our 
Contract  Department. 

They'll  study  the  architecture  of  your 
building,  create  special  carpet  patterns  to 
harmonize  or  carry  out  ideas  suggested  by 
you  or  your  decorator.  They'll  recommend 
the  right  fabric  for  every  kind  of  space  — 
give  you  a  beautiful  and  economical  job  ! 

They've  done  just  that  for  hundreds  of 
buyers  of  carpet.  For  example:  Waldorf 
Astoria,  Bowman -Biltmore,  Statler  and 
Knott  hotels;  Earl  Carroll  and  Paramount 
Theatres;  Dollar  Line  ships. 

You  can  reach  our  Contract  Department 
men  through  offices  at  the  left  or  through 
distributors  of  Bigelow  fabrics. 


nAY  -6  !932 


$etteuheatm 


May  7,  1932 
Vol.  107,  No.  6 


A  section  of  Motion  Picture  Herald  devoted  to  the  designing,  con- 
struction, equipping  and  operation  of  the  motion  picture  theatre 

GEORGE  SCHUTZ,  Editor  C.  B.  O'NEILL,  Advertising  Manager 


GENERAL  FEATURES  Page 

A  Small  Suburban  Theatre  in  Canada:   The  Odeon,  Toronto   12 

Modern  Seating  and  Chair  Maintenance:  Seating  Layout  and  Reseating:   By  Leslie  C.  Ki/iley   16 

Low  Prices:  The  Showman's  Opportunity:  By  Harry  M.  Paul   18 

A  New  Paramount  Theatre  in  England:  By  W.  H.  Mooring   19 

The  Theatre  and  the  Law:  By  Leo  T.  Parker   22 


DEPARTMENTS 

Modern  Projection  (23) 

The  New  Importance  of  Acoustics  to  Natural  Sound:  By  F.  C.  Schmid  and  S.  K.  Wolf   23 

F.  H.  Richardson's  Comment   28 

Projection  Mart:  Equipment  News  and  Comment   40 

Nezv  Theatre  Projects  (45) 


MISCELLANEOUS 

Notes  on  Writers  and  Subjects  in  This  Issue   8 

Editorial   11 

Equipment  Affairs:   Equipment  News  and  Comment   41 

New  Inventions   46 

Index  to  Advertisers   47 

Where  to  Buv  It   48 


QUiGLEY    PUBLISHING   COMPANY,    17  9  0    BROADWAY,    NEW  YORK 

MARTIN  QUIGLEY,  Publisher  and  Editor-in-Chief  COLVIN  W.  BROWN,  Vice-Pres.  and  Gen.  Mgr. 

CHICAGO:  407  South  Dearborn  Street  HOLLYWOOD:  Pacific  States  Life  Bldg. 

LONDON:  The  Bioscope,  Faraday  House,  8-10  Charing  Cross  Rd.,  W.  C.  2 
CABLE  ADDRESS:  Quigpubco  NEW  YORK  TEL.:  Circle  7-3100 

Better  Theatres  (with  which  is  incorporated  The  Showman)  is  published  every  fourth  week  as  Section  Two  of  Motion  Picture  Herald:  Terry  Ramsaye,  editor. 
Member  of  Audit  Bureau  of  Circulations.  All  editorial  and  general  business  correspondence  should  be  addressed  to  the  New  York  office.  All  contents 
copyrighted  1932  by  Quigley  Publishing  Company  and  except  for  properly  accredited  quotations,  nothing  appearing  herein  may  be  reproduced  without 
written  permission.  Every  precaution  is  taken  to  ensure  the  safety  of  unsolicited  manuscripts  and  photographs  submitted,  but  the  publishers  herewith  deny 
ill  responsibility  for  them  in  case  of  mutilation  or  loss.  Branch  office  managers:  E.  S.  Clifford,  Chicago;  Leo  Meehan,  Hollywood.  London  representative: 
W.  H.  Mooring.    Other  Quigley  Publications:  Motion  Picture  Daily,  Hollywood  Herald,  The  Motion  Picture  Almanac  (published  annually)  and  The  Chicagoan. 

[6] 


May  7,  1932 


Motion  Picture  Herald 


7 


"The  Super  Reflector  Arc  Lamp' 


HIGH    INTENSITY    REFLECTOR  ARC 


99 


LOW    AMPERAGE    REFLECTOR  ARC 


TIMES  IN  EVERY 

100 


Peerless  Reflector  Arc  Lamps  are  the  "Preferred  Choice." 

To  be  universally  acknowledged  the  "one"  indispensable  requi- 
site for  perfect  projection,  requires  more  than  the  indiscrimi- 
nate use  of  printer's  ink.  Such  a  position  can  only  be  earned  by 
a  product  which  is  correct  in  principle,  advanced  in  mechanical 
execution  and  has  proven  itself  superior  in  actual  service  and 
performance. 

The  light  producing  reserve  of  Peerless  Reflector  Arc  Lamps 
brings  all  projection  requirements  easily  within  their  ability  to 
do  the  job  best,  with  greater  economy,  reduced  up-keep  cost 
and  hence,  greater  purchaser's  satisfaction. 

"First  Choice"  and  "Peerless"  are  inseparably  associated. 
Manufactured  by 

J.  E.  McAULEY  MANUFACTURING  COMPANY 

552-554  West  Adams  Street  Chicago,  III.,  U.  S.  A. 


Why 

Experiment! 


DISTRIBUTED  BY  NATIONAL  THEATRE  SUPPLY  COMPANY 


V  The  U.  S.  A.  is  quite  left  out  of  it  in  this 
issue's  presentation  of  new  theatres,  it  being 
felt  that  we  could  afford  to  concentrate  our 
attention  for  one  issue  on  what  is  being  done 
outside  this  country.  However,  one  aspect  of 
both  of  these  theatres  {A  Small  Suburban 
Theatre  in  Canada  and  A  New  Paramount 
Theatre  in  England)  gives  them  a  special 
American  flavor,  since  the  one  is  operated  by 
American  interests — Paramount — and  the  other 
is  in  a  suburb  of  the  quite  Americanized  city 
(local  opinions  notwithstanding)  of  Toronto. 
British  though  Canada  be,  the  articles  and 
accompanying  pictures  of  the  Odeon  and  Para- 
mount show  the  vast  differences  in  influences 
between  the  architectural  spirit  of  these 
theatres.  How  the  Paramount,  for  example, 
would  look  in  an  American  city!  Yet  we  learn 
from  Mr.  Mooring  that  this  house  is  peculiarly 
well  adapted  to  the  community  it  is  to  serve. 
Worth  noting  and  remembering  is  the  fact  that 
the  Paramount  is  one  of  the  most  palpably 
luxurious  theatres  in  all  England,  while  the 
city  of  Leeds  is  not  only  provincial  but  domi- 
nantly  industrial.  The  Odeon,  however,  is  not 
notably  different  from  many  an  American 
theatre.  Its  interest  lies  principally  in  its 
character  as  a  small  theatre  adapted  to  the 
modern  needs  of  the  motion  picture  in  a  com- 
munity of  well  directed  tastes.  W .  H.  Mooring, 
who  discusses  the  Paramount,  is  editor  of  the 
London  film  journal,  The  Bioscope,  and  repre- 
sentative of  Motion  Picture  Herald  in 
England. 

If  The  contribution  in  this  issue  to  the  sym- 
posium on  Modern  Seating  and  Chair  Mainte- 
nance is  the  penultimate  one  of  the  series.  The 
series,  which  has  been  running  for  seven  suc- 
cessive issues,  will  be  terminated  in  the  next 
with  an  article  representing  a  point  of  view  not 
heretofore  expressed — that  of  the  architect.  It 
is  so  seldom  recognized,  at  least  in  a  practical 
way,  that  proper  seating  begins  with  the 
architect.  What  happens  after  he  has  made 
his  initial  preparations  is  of  utmost  importance. 
But  he  can  easily  be  to  blame  for  seating  faults 
that  may  prove  to  exist  in  the  finished  theatre. 
On  the  other  hand,  the  architect  finds  himself 
confronted  with  practices  In  both  established 
design  and  seating  processes  that  restricts  his 
treatment,  even  though  he  recognize  the  possi- 
bility of  bad  results.  Whatever  may  be  the 
concern  of  the  architect  in  the  problem  of 
seating,  it  will  be  fully  discussed  in  the  con- 
cluding article.  .  .  .  The  contributor  to  the 
Nvmposium  in  this  issue  is  a  leading  seating 


engineer  who  has  had  extensive  experience  in 
both  the  practical  and  theoretical  problems  of 
theatre  seating  over  many  years.  Leslie  C. 
Kinley  is  associated  with  the  Heywood-Wake- 
field  Company,  attached  to  that  manufacturer's 
New  York  office. 

IT  Continuing  the  thought  expressed  through 
many  pages  in  the  last  issue  of  Better 
Theatres,  we  offer  in  this  issue  timely  sugges- 
tions from  the  field  of  theatre  equipment  itself. 
In  Lo<w  Prices:  The  Showman's  Opportunity,  is 
discussed  the  many  advantages  in  present 
price  levels  available  to  those  who  are  in 
a  position  to  make  use  of  them.  It  is  a  subject 
about  which  no  writer  could  be  better  informed 
than  Harry  M.  Paul,  who  has  been  associated 
with  motion  picture  theatre  equipment  manu- 
facturing and  distribution  for  many  years,  in 
all  sections  of  the  country.  Mr.  Paul  until 
recently  has  been  attached  to  the  New  York 
headquarters  of  the  National  Theatre  Supply 
Company.  At  present  he  is  connected  with  the 
Omaha  branch  of  the  same  firm  as  assistant  to 
the  general  sales  manager. 

IT  It  doubtless  is  due  to  other  factors  in  addi- 
tion to  acoustics,  but  there  is  certainly  food 
for  thought  in  the  revelation  in  The  New  Im- 
portance of  Acoustics  to  Natural  Sound,  that 
the  majority  of  unsuccessful  theatres  are 
within  the  25%  classified  as  having  extremely 
poor  conditions  of  audibility.  When  sound 
came,  acoustics  rose  up  as  a  deep,  dark  study  to 
worr3r  the  exhibitor  the  more  because  no  one 
seemed  to  know  much  about  it.  Then  we 
learned,  and  with  the  first  few  principles  in 
our  heads,  we  thought  all  was  solved.  But 
study  has  continued,  and  in  the  most  responsible 
circles  of-  acoustic  research,  it  has  been  to  learn 
largely  how  little  we  have  really  known  about 
acoustics.  Indeed,  the  improvements  in  the 
very  technics  of  sound  recording  and  repro- 
duction has  magnified  the  problem  of  theatre 
acoustics,  and  it  was  the  mission  of  Messrs. 
Schmid  and  Wolf  to  tell  us  why  this  is  so,  and 
what  in  their  opinion  is  the  only  authentic 
manner  of  meeting  the  resulting  situation.  S. 
K.  Wolf  is  head  of  the  acoustic  research  de- 
partment of  Electrical  Research  Products,  Inc., 
while  F.  C.  Schmid  is  his  assistant. 

IT  Leo  T.  Parker  ( The  Theatre  and  the  Law) 
is  a  Cincinnati  attorney  and  a  regular  con- 
tributor to  Better  Theatres  on  legal  subjects 
involving  affairs  of  the  theatre  as  represented 
in  various  litigations. 


NOTES 

on  WRITERS  and 
SUBJECTS  in  this  ISSUE 


[8] 


May  7.  1932 


Motion  Picture  Herald 


-a 


s 


ound 


A 


ehievement 


THE  NEW 

Paramount 
(PuUlx 

BOSTON,  MASS. 


rpHE  distinctively  modern  PARAMOUNT 
at  Boston  was  designed  and  built  for  the 
exclusive  showing  of  sound  pictures.  Every 
feature  in  the  construction  was  tested  for  su- 
perior acoustical  qualities  and  adaptation  to  a 
sound  house.  After  careful  examination  and 
rigid  tests  by  Publix  officials,  engineers  and 
maintenance  men,  HEYWOOD -WAKEFIELD 
Seats  were  chosen  because  of  their  extraordinary  comfort, 
sound  absorbing  features.  — 

Let  your  nearest  HEYWOOD- WAKEFIELD  sales  office  demonstrate  the 
reason  why  H-W  seats  are  the  choice  of  leading  operators  throughout 
the  country.  Good  seats  plus  good  sound  —  spell  greater  profits  at  the 
box  office. 

Heywood -Wakefield 

174  PORTLAND  STREET,  BOSTON,  MASS. 


Sates  Offices 
Baltimore,  Maryland 
Buffalo,  New  York 
Chicago,  Illinois 
Los  Angeles,  California 
New  York,  N.Y. 
Oklahoma  City,  Oklahoma 
Philadelphia,  Pennsylvania 
Pittsburgh,  Pennsylvania 
Portland,  Oregon 
San  Francisco,  California 
Seattle,  Washington 


Better  Theatres  Section 


May  7,  1932 


Correct  Seating 

Must  Form  the  Basis  of  Your 


'Remodeling  "Plans! 


The   Popular  Model 
No.  6895 


Plan  now  for  the  one  improvement  that  will  react 
favorably  on  your  income — Comfortable  Seats,  cor- 
rectly installed.  It  would  be  a  serious  mistake  to 
jeopardize  expected  results  from  remodeling  by 
oversight  or  under-estimation  of  the  public's  demand 
for  body  ease  and  relaxation  with  its  entertainment. 
.  .  .  An  Irwin  Theatre  Reseating  Plan  is  designed 
primarily  for  Public  Approval.  Irwin  Theatre 
Chairs  are  designed  for  maximum  comfort  and  re- 
clining efficiency;  this  feature,  combined  with  beauty 
of  line,  durability  and  silence  in  operation,  places 
them  in  the  front  rank  of  theatre-seating  values  .  .  . 
We  are  ready  now  to  help  you  plan  for  correct  seat- 
ing at  minimum  cost.  A  free  analysis  of  your  seating 
problem  and  a  reliable  recommendation  for  its  solu- 
tion are  at  your  disposal  through  our  local  dis- 
tributor. Get  the  facts  regarding  the  National  Re- 
seating Plan.  It  means  better  value,  most  liberal 
terms  and  a  definite  responsibility  for  your  satisfac- 
tion .  .  .  Send  for  our  free  booklet,  "Modern  Thea- 
tre Seating." 


The  IRWIN  SEATING  COMPANY 


Formerly  Steel  Furniture  Company 

GRAND  RAPIDS,  MICH. 


DISTRIBUTED  BY  NATIONAL  THEATRE  SUPPLY  COMPANY 


Issue  of  May  7,  1932 


$etteuheatm 


THE  VALUE  OF  THE 

S.  M.  P.  E.  TO  THE  THEATRE 

an  editorial  I"""  EW  industries  enjoy  the  practical  benefits  and  the  prestige  of  an  organization 

I—  comparable  to  the  Society  of  Motion  Picture  Engineers.  And  the  motion  picture 
I  industry  is  to  be  further  congratulated  on  its  possession  of  more  than  one  such 
organization,  for  it  has  the  American  Society  of  Cinematographers  and,  more  recently, 
the  Academy  of  Motion  Picture  Arts  &  Sciences.  Taken  together,  these  three  enter- 
prises— co-operative,  progressive,  authentically  scientific — form,  if  need  be,  a  convinc- 
ing part  of  the  motion  picture  industry's  answer  to  any  charge  that  it  does  not  properly 
recognize  its  responsibilities. 

The  Society  of  Motion  Picture  Engineers  is  peculiarly  concerned  with  the  exhibition 
division  of  the  industry.  Its  work,  of  course,  is  not  arbitrarily  confined  to  any  division. 
But  one  associates  the  Academy,  and  of  course  the  A.S.C.,  rather  with  production, 
their  very  memberships  being  drawn  almost  entirely  from  the  studios.  The  S.  M.  P.  E., 
on  the  other  hand,  though  having  a  membership  representative  of  every  branch  of  the 
industry,  conducts  more  important  work  than  any  other  agency  in  the  affairs  of  the 
motion  picture  theatre. 

Indeed,  the  theatre  is  becoming  more  and  more  a  major  concern  of  the  S.  M.  P.  E. 
Establishment  of  the  Practical  Projection  Committee  was  evidence  of  this  tendency. 
In  this  move  it  was  patently  recognized  that  projection  is  of  pre-eminent  importance 
to  the  successful  conductance  of  the  motion  picture  theatre  and,  what  is  just  as  no- 
table, it  was  admitted  that  this  importance  must  be  treated  beyond  the  mere  esoterics 
of  the  laboratory. 

Among  the  many  other  manifestations  of  this  practical  interest  in  the  theatre  is 
the  later  one  represented  in  the  invitation  to  both  of  the  1931  conventions,  asking  an 
architect  to  read  a  paper  before  it  on  a  specific  technical  contribution  to  the  science 
of  motion  picture  theatre  design. 

With  the  first  1932  convention  but  a  week  away  as  we  write,  it  is  to  be  noted 
that  this  interest  in  the  practical  affairs  of  the  theatre,  in  all  its  departments,  is  impres- 
sively continued.  One  paper,  indeed,  is  entitled  "How  Can  the  S.  M.  P.  E.  Be  of  Greater 
Service  to  the  Manager?"  The  presence  of  this  paper  on  the  Washington  program  is 
more  than  a  recognition  of  the  importance  of  the  theatre  in  the  activities  of  the  society. 
It  may  also  be  regarded  as  an  invitation  to  the  theatre  manager  to  consider  the  im- 
portance of  the  society  to  him. 

The  interest  of  the  S.  M.  P.  E.  in  the  affairs  of  the  theatre,  pointed  out  with  consid- 
erable laudation  in  the  paragraphs  above,  dictates  that  those  immediately  connected 
with  the  theatre  support  that  interest.  Even  though  their  concern  with  the  theatre  be 
exclusively  pecuniary  (and  we  do  not  believe  it  is  always  entirely  so),  they  should  yet 
benefit  by  what  the  S.  M.  P.  E.  would  cumulatively  be  able  to  do  for  them. 

This  direct  service  to  the  theatre  proceeds  logically  from  the  character  of  the 
Society  of  Motion  Picture  Engineers  as  an  agency  of  investigation,  of  research,  of  ex- 
periment in  the  technics  of  the  theatre.  What  the  society  finds  is  translated  into  new  and 
improved  devices  which  ultimately  become  accessible  to  the  theatre  for  finer,  more  effec- 
tive exhibition  of  the  motion  picture.  To  seek  such  devices  constitutes,  we  believe, 
the  sole  authentic  mission  of  the  S.M.P.  E.  Certainly,  we  should  deplore  any  official  re- 
laxation that  would  permit  a  deviation  from  the  society's  work  in  the  interests  of  pure 
and  practical  motion  picture  science.  The  work  of  the  S.M.P.  E.  lies,  like  that  of  any 
other  authentic  scientific  institution,  in  the  seeking.  It  is  because  of  this  seeking  that 
the  theatre  owner,  theatre  manager,  theatre  architect  and  theatre  technician  will  find 
the  Society  of  Motion  Picture  Engineers  worthy  of  his  intimate  and  substantial  support. 


[ii] 


12 


Better  Theatres  Section 


May  7,  1932 


Upper  view:  The  auditorium,  looking  toward 
the  stadium  seating  section  at  the  rear. 
The  ceiling  and  wall  panels  are  of  acoustic 
plaster,  while  the  rear  wall  is  of  acoustic  tile. 


Lower  view:  The  vestibule.  Walls  and  ceiling 
are  painted,  bearing  stenciled  designs  in 
color.  The  stepped  ceiling  provides  area  for 
cove    lighting.    The    floor    is    of  terrazzo. 


the  recent  opening  of 
the  Odeon  theatre  provides  another  inter- 
esting addition  to  the  suburban  motion 
picture  houses  of  Toronto,  the  second  city 
of  Canada,  with  a  population  of  800,000 
Although  erected  on  the  site  of  a  former 
building  and  incorporating  parts  of  the 
previous  structure,  this  theatre  is  virtually 
a  new  building. 


The  problem  was  to  provide  a  modern 
fireproof  theatre  building,  but  still  to  uti- 
lize as  much  as  possible  of  the  existing 
structure.  The  site  is  an  inside  lot  45x127 
feet,  with  a  10-foot  lane  at  one  side,  and 
a  5-foot  lane  across  the  rear. 

The  existing  walls  were  retained,  in- 
creased in  height  and  strengthened  by  steel 
columns,  which  also  carried  the  steel 
trusses  and  roof  structure.  The  local 
building  laws  for  theatres  demand  a  strictly 
fireproof  structure,  so  the  work  was  car- 
ried out  to  this  end.  A  new  reinforced 
concrete  floor  was  laid  over  the  entire 
existing  basement,  forming  the  sloping 
theatre  floor.  The  basement  was  sub- 
divided to  form  rooms  for  the  transform- 
ers, generators,  heating  plant  and  general 
storage  purposes. 

The  Odeon  is  located  in  a  semi-commer- 
cialized neighborhood  district,  and  was 
erected  by  its  operator,  G.  B.  Garbarino 
of  Toronto.  Kaplan  &  Sprachman  of  To- 
ronto were  the  architects  and  construction 
was  under  a  general  contract,  with  super- 
vision by  the  architects.  The  single  floor 
— that  is,  orchestra  proper  and  stadium — 
seats  765.  The  cost,  exclusive  of  site  and 
equipment,  was  $60,000,  giving  a  construe- 


May  7,  1932 


Motion  Picture  Herald 


13 


tion  cost  per  seat  of  a  little  less  than 
$78.50.  Furnishings  and  equipment  added 
$20,000  to  the  investment. 

The  building  houses  the  theatre  and 
associated  facilities  exclusively.  Overall 
building  dimensions  are  45x127  feet,  with 
an  average  height  of  45  feet.  Construc- 
tion, fireproof  throughout,  is  of  reinforced 
concrete  on  a  steel  frame,  with  roofing  of 
prepared  gypsum  block.  The  buildings  is 
faced  in  brick. 

The  architects  began  with  the  stipula- 
tion that  absolute  maximum  capacity  be 
secured,  and  they  adopted  a  plan  whereby 
as  much  of  the  entire  building  area  as  pos- 
sible could  be  used  for  seating.  There  is 
no  stage,  merely  a  platform  for  the  screen 
and  associated  sound  equipment.  The 
seating  area  is  on  the  stadium  plan,  as 
previously  indicated,  with  the  stadium 
section  extended  over  the  lobby,  a  foyer, 
lounges,  toilet  rooms,  theatre  offices  and 
an  ushers'  room.  This  arrangement  repre- 
sents the  principal  device  employed  for  the 
utilization  of  all  available  space  for  seating. 

Of  the  765  seats,  the  forward  portion  of 
the  auditorium  contains  487  chairs,  and 
the  stadium  278.    There  are  25  rows  in 


the  lower  section,  and  16  in  the  stadium. 
Chairs  are  of  the  box  spring  type,  designed 
and  executed  by  the  Globe  Furniture 
Company,  Ltd.,  of  Waterloo,  Ont.  Backs 
are  covered  in  jacquered  velour,  the  seats 
in  maroon  plain  moroccoline. 

The  projection  room,  located  in  the 
usual  manner  at  the  rear  of  the  audi- 
torium, has  relativelv  little  elevation,  due 


Upper  view:  The  lobby,  which  is  done  in 
shades  of  brown,  accentuated  by  contrast- 
ing gold,  black  and  red.  At  right  are  the 
steps    leading    to    a    small    waiting  foyer. 


Lower  view:  The  entrance,  showing  the  em- 
phasis on  the  vitrolite  box  office  which 
is  treated  as  a  conspicuous  focal  point 
of  the  front  arrangement  at  the  sidewalk. 


14 


Better  Theatres  Section 


May  7,  1932 


to  the  stadium  type  of  plan, 
and  the  angle  of  projection  is 
only  12°.  Auxiliary  rooms 
are  on  either  side  of  the  pro- 
jection room,  with  the  excep- 
tion of  the  generator  room, 
which  is  located  in  the  base- 
ment. Hertner  Transverters 
are  used.  The  walls  of  the 
projection  room  are  painted 
black  to  a  height  of  4  feet, 
with  the  balance  in  gray.  The 
ceiling  is  painted  in  buff.  The 
projection  room  is  also  acous- 
tically treated,  the  forward 
wall  and  the  entire  ceiling 
being  surfaced  with  acoustic 
plaster. 

Two  projectors  are  in- 
stalled, but  there  is  space  pro- 
vision for  a  third  machine. 
Projectors  are  Simplex,  and 
the  sound  system  is  DeForest. 
The  Odeon  has  a  maximum 
screen  size  of  20x15  feet.  The 
distance  from  the  first  row  of 
seats  to  the  screen  is  16  feet. 

Air   conditioning  facilities 
consist    in    two  ventilation 
fans,  one  at  each  end  of  the 
auditorium.      Both    draw    air    into  the 
auditorium    through    grilles  terminating 
ducts  leading  from  a  sealed  roof  cham- 
ber,  which   has   three   ventilators.  Pro- 


riil 

! 

The  view  at  the  top  of  the  page  shows 
the  lobby,  looking  down  into  the  wait- 
ing foyer,  which  is  done  largely  in  metal, 
glass  and  modernistic  furnishings.  The 
lower  view  shows  the  facade  treatment. 


vision  has  been  made  for  the 
addition  of  a  spray  system 
for  cooling.  Heating  is  by  a 
system  of  concealed  units, 
operating  under  thermostatic 
control,  with  oil  as  the  fuel. 
Except  for  heating,  no  provi- 
sion for  air  conditioning  has 
been  made  for  those  portions 
of  the  building  outside  the 
auditorium. 

Acoustical  treatment  of  the 
auditorium  is  incorporated  in 
panels  employed  in  the  deco- 
rative pattern  of  walls  and 
ceiling,  and  at  the  rear  wall. 
The  wall  and  ceiling  panels 
are  surfaced  with  acoustic 
plaster,  while  the  rear  wall  is 
laid  with  perforated  acoustic 
tile   ( Acousti-Celotex) . 

Illumination  includes  fa- 
cilities for  color  effects,  pro- 
vided in  lamps  of  harmonized 
shades  arranged  above  each 
one  of  the  auditorium  pilas- 
ters on  separate  circuits.  Pro- 
visions have  also  been  made 
for  future  floodlighting  of  the 
exterior. 

Upon  entering  through  a  shallow  vesti- 
bule, the  patron  is  within  a  lobby  that 
extends  the  full  width  of  the  building.  A 
small  foyer,  or  waiting  room,  is  immedi- 


May  7,  1932 


Motion  Picture  Herald 


15 


ately  off  this  chamber,  but  having  the  effect 
of  separation  achieved  by  means  of  a  few 
steps  downward.  On  this  semi-sublevel 
are  also  the  theatre  office  and  a  store  room. 
Men's  and  women's  lounges,  with  adjoin- 
ing toilet  facilities,  are  located  at  the  front 
of  the  building  on  either  side  of  the  vesti- 
bule, with  entrance  directly  from  the  lobby. 

The  boiler  room  is  placed  in  the  base- 
ment at  the  front  of  the  building.  The 
basement,  which  extends  beneath  the  entire 
building,  also  contains  the  motor-generator 
room,  electrical  apparatus  and  storage 
space. 

Access  to  the  auditorium  is  by  means  of 
ramped  passages  leading  from  either  side 
of  the  lobby  to  a  central  cross-aisle,  from 
which  both  the  stadium  and  the  two  aisles 
of  the  forward  portion  are  reached.  The 
lowered  waiting  foyer  occupies  the  space 
between  these  ramps. 

The  general  architectural  and  decorative 
style  is  modern,  with  a  moderate  amount 
of  ornamentation  in  simple  patterns  exe- 
cuted in  plaster  and  stenciled  designs, 
harmonized  with  general  lighting  facilities 
and  the  special  illumination  features  previ- 
ously noted.  The  architecture,  decorative 
treatment  and  materials  employed  may  be 
indicated  as  follows : 

Facade.  Facing  in  dark  brick  with  trim 
in  stone  and  vitrolite,  the  latter  extending 
above  a  10-foot  stone  base.  Superimposed 


on  this  background  in  a  rather  unusual 
manner  (see  accompanying  photograph) 
are  figures  from  life  and  geometric  pat- 
terns wrought  in  polished  aluminum. 
Utilitarian  elements,  such  as  lettering, 
grilles,  marquee  and  display  sign,  also 
achieve  decorative  effect  through  the  use 
of  aluminum  and  colored  vitrolite. 

Vestibule.  The  floor  is  of  terrazzo  laid 
in  a  variegated  pattern,  while  the  walls  and 
ceilings  are  painted  and  overlaid  with 
stenciled  designs.  Lighting  fixtures  are  of 
built-in  type  arranged  along  the  walls,  and 
are  augmented  by  cove  illumination. 

Lobby.  The  floor  is  full-carpeted,  while 
the  walls  and  the  ceiling  are  finished  as 
noted  in  the  vestibule.  Lighting  fixtures 
are  of  both  chandelier  and  wall-bracket 
type,  designed  especially  to  harmonize  with 
this  design.  A  stainless  steel  railing,  in 
addition  to  steps,  effects  a  division  be- 
tween the  lobby  and  the  waiting  foyer. 

Foyer.  As  indicated,  this  is  a  small 
chamber  off  the  middle  of  the  inner  wall 
of  the  lobby,  serving  as  a  general  lounge 
for  patrons  waiting  for  seats  or  to  meet 
friends.  The  walls  are  painted,  the  floor 
full-carpeted.  Doors  are  trimmed  in  stain- 
less steel  and  bear  ornamental  mirrors.  In 


A  general  view  of  the  auditorium,  look- 
ing toward  the  proscenium  arch.  There 
is  no  stage  proper,  merely  a  platform 
for  the  screen  and  horns.  The  prosce- 
nium is  25  feet  wide  and  20  feet  high. 


one  wall  is  an  illuminated  niche  containing 
a  silvered  urn.  P'urniture  is  strictly  of 
simple  modern  design. 

Auditorium.  The  general  pattern  of 
the  auditorium  has  been  determined  with 
the  proscenium  arch  as  the  focal  point,  as 
influenced  by  accommodation  to  the  needs 
for  acoustical  treatment,  which  has  been 
previously  noted.  The  proscenium  is  orna- 
mented in  plaster,  which  has  been  picked 
out  in  color.  The  proscenium  opening  is 
25  feet  wide  and  20  feet  high.  Proceeding 
back  from  this  feature  is  an  alternate  series 
of  pilasters  and  panels  at  the  walls,  and 
beams  at  the  ceiling.  The  wall  panels 'are 
of  acoustic  plaster,  decorated  with  stencil 
designs,  while  the  ceiling  beams  are  of 
ordinary  plaster,  which  also  bear  stenciled 
ornamentation.  Lighting  facilities  are 
confined  to  the  walls,  the  capitals  of  the 
pilasters  each  containing  six  colored  lamps 
on  the  separate  circuit  arrangement  re- 
ferred to  above.  In  addition  there  are  wall 
brackets  for  regular  house  lighting.  Grille 
work  is  in  ornamental  plaster. 

The  criticism  invited  by  the  extended 
length  of  the  auditorium,  must  also  con- 
sider the  conditions  enforced  by  the  site, 
ar.d  the  economy  of  space  effected  by  the 
utilization  of  practically  the  full  length  of 
the  building  for  seating,  and  of  space  be- 
neath the  stadium  for  other  necessary 
accommodations   of   the   modern  theatre. 


16 


Better  Theatres  Section 


May  7,  1932 

MODERN  SEATING  AND  CHAIR  MAINTENANCE 


Vll-Seating  Layout  and  Reseating 


By  LESLIE  C.  KINLEY 


Discussing  a  basic 
and  a  peculiarly 
timely  phase  of  the 
subject,  introducing 
a  new  writer,  a 
note  upon  whom  will 
be    found    on    Page  8 


THE  problem  of  selecting 
the  proper  seating  arrangement,  or  layout, 
for  the  theatre  is  without  question  more  im- 
portant than  the  selecting  of 
I  a  particular  style  of  chair. 

Layout  Regardless  of  the  type  or  style 
of  chair  selected,  its  value  as 
far  as  comfort  and  general  appearance  is 
concerned  will  be  greatly  reduced  if  the 
chairs  are  installed  in  a  layout  "which  does 
not  take  full  advantage  of  all  the  benefits 
provided  by  the  building.  It  should  be  re- 
membered that  all  the  patron's  time,  with 
the  exception  of  a  few  minutes,  is  spent  sit- 
ting in  the  chairs,  and  it  is  essential  and 
certainly  advantageous  that  they  be  seated 
comfortably,  completely  relaxed,  and  with 
a  clear  unobstructed  view  of  the  screen. 

There  should  be  no  physical  discomfort 
to  them  that  would  distract  their  attention 
from  the  stage  and  screen.  Together  with 
comfortable  seating,  it  is  vitally  important 
to  allow  the  patrons  easy  access  to  and 
from  the  seats.  This  point  is  too  often  not 
given  the  attention  and  thought  it  deserves. 
During  the  run  of  a  feature  that  is  draw- 
ing the  crowds  it  is  necessary  that  they  be 
seated  with  the  least  possible  confusion  and 
annoyance  to  those  already  seated.  Wide 
aisles  and  sufficient  spacing  between  the 
rows  will  greatly  assist  the  ushers,  and  con- 
tribute toward  a  favorable  impression  of 
the  theatre. 

The  two  styles  of  seating  in  common  use 
now  are  the  straight  and  radius  layouts.  A 
curved  or  radius  layout  is  the  arrangement 
in  which  the  chair  line  usually  corresponds 
with  the  curve  of  the  stage  or  orchestral 
pit  and  standee  rail.  The  straight  layout  is, 
as  the  name  implies,  the  arrangement  of 
chairs  in  a  straight  line  across  the  house. 
This  arrangement  is  not  used  now  except 
in  some  small  houses,  where  the  curved  lay- 
out would  not  be  as  practical;  The  straight 
layout  does  not  provide  as  good  sight  as  the 
curved  layout.  In  a  straight  layout  it  is 
necessary  to  use  the  same  size  of  chairs 
throughout  in  order  to  maintain  straight 


aisles,  except  when  the  aisles  are  graduated. 

The  radius  layout  presents  a  far  more 
pleasing  arrangement  and  it  improves  all 
the  faults  of  a  straight  layout,  besides  per- 
mitting a  greater  assortment  of  sizes,  which 
factor  will  greatly  improve  the  sight  lines 
over  those  of  the  straight  arrangement. 
With  the  curved  layout,  each  chair  is  faced 
or  pointed  directly  at  the  screen.  Not  only 
does  the  curved  layout  add  to  the  general 
appearance  of  the  theatre,  but  it  also  in- 
creases the  seating  capacity,  for  the  curved 
seat  line  measures  a  longer  distance  between 
two  given  points  than  a  straight  line  be- 
tween the  same  points. 

As  for  the  chairs  themselves,  they  are 
made  (by  most  manufacturers,  at  least)  in 
widths  of  18,  19,  20,  21  and  22  inches,  the 
width  being  the  distance  between  the  arm 
blocks.  The  chairs  are  also  equipped  with 
legs  or  standards  made  to  fit  a  slope  or  in- 
cline of  from  one-half  inch  to  two  inches 
to  the  foot,  and  in  most  cases  will  take  a 
slight  bowl  incline. 

The  number  of  seats  to  a  section,  width 
of  aisles,  spacing  between  rows,  and  loca- 
tion of  cross-over  aisles,  is  usually  deter- 
mined and  governed  by  city  or  state  laws. 
These  laws  or  regulations,  however,  give 
the  minimum  measurements,  and  it  is  often 
more  satisfactory  to  allow  more  space  than 
is  necessary  under  the  law.  Wherever  pos- 
sible the  majority  of  the  chairs  should  be 
20  inches  wide,  with  a  few  nineteens  and 
very  few  eighteens. 

In  most  cases  it  is  necessary  to  use  some 
eighteens  in  order  to  make  the  aisles  uni- 
form.   Aisles  should  not  be  less  than  3  feet 


in  width,  and  the  distance  between  the 
rows,  measured  from  back  to  back  of  chairs, 
should  be  from  31  to  32  inches.  This  dis- 
tance varies  slightly,  depending  on  the  type 
of  chair  used. 

It  is  well  to  remember  that  aisle  widths 
are  measured  not  from  the  flat  surface  of 
the  wall,  but  from  the  farthest  projecting 
point  on  the  wall.  //  it  is  possible  to 
eliminate  a  trim  or  wall  decoration,  this 
will  give  four  or  five  inches  additional  seat- 
ing space,  which  means  that  some  of  those 
18-  or  19-inch  chairs  can  be  increased  to  19 
or  20  inches,  making  them  far  more  com- 
fortable. 

II 

Reseating 

THE  numerous  possibili- 
ties and  opportunities  of  increasing  box 
office  receipts  of  houses  in  operation,  by  re- 
seating is  often  not  fully  realized.  Not 
only  will  reseating  help  materially  to  in- 
crease the  theatre's  profits,  but  it  will  en- 
able it  to  win  back  those  patrons  and 
friends  that  have  been  lost  because  the 
house  is  not  the  attractive  place  it  was  when 
the  equipment  was  new  and  comfortable. 
The  competition  from  the  new  deluxe 
houses  must  be  met,  and  reseating  is  one 
of  the  greatest  aids  in  meeting  this  type  of 
competition.  If  seats  are  old,  with  the  up- 
holstery torn  and  grimy,  backs  loose  and 
the  seat  hinges  noisy  and  loose,  there  is  no 
doubt,  but  that  they  do  more  toward  giv- 
ing the  house  an  untidy  and  general  run- 
down appearance  than  any  other  equipment 
in  the  house. 


I 

1 

Figure  1 


May  7,  1932 


Motion  Picture  Herald 


17 


Figure  2 


Check  over  the  costs  for  maintenance  on 
chairs.  See  how  much  time  the  employes 
are  spending  in  an  effort  to  keep  the  chairs 
in  working  order.  Have  the  springs  in  the 
seat  cushions  lost  their  tension,  or  has  the 
padding  in  the  seat  been  pushed  back  and 
pounded  down,  so  that  there  is  nothing  left 
to  rest  on  but  a  hard  lump  of  padding? 
Test  the  seats  yourself  and  see  if  you  can 
sit  through  the  entire  show  without  twist- 
ting  and  shifting  about  in  an  attempt  to 
find  a  comfortable,  restful  position.  Are 
payments  being  made  for  hosiery  and  cloth- 
ing that  has  been  torn  on  splintered  veneer 
back  panels  and  seat  bottoms  ? 

Formerly,  if  a  theatre  owner  decided  to 
reseat,  it  was  necessary  to  close  the  house 
for  at  least  a  week  or  ten  days,  and  of 
course  the  loss  of  revenue  caused  by  closing 
down  increased  the-actual  cost  of  the  chairs. 
Now  it  is  not  necessary  to  lose  one  single 
night's  receipts,  or  to  be  without  the  use 
of  a  single  chair  during  the  installation. 
While  the  reseating  work  is  being  per- 
formed it  offers  an  opportunity  to  take 
care  of  many  other  parts  of  the  house, 
which  we  will  discuss  briefly,  after  describ- 
ing the  procedure  of  a  reseating  installation. 

First,  some  provision  must  be  made  to 
take  care  of  the  new  seats  when  they  ar- 
rive. If  it  is  possible,  they  should  be  stored 
back-stage  or  somewhere  on  the  main  floor 
of  the  theatre.  The  actual  installation 
work  is  done  at  night  after  the  final  show. 
The  installation  men  take  out  only  as  many 
old  seats  in  one  evening  as  can  be  replaced 
by  new  ones  during  the  same  night.  With 
this  method  of  procedure,  the  exhibitor  does 
not  loose  the  use  of  any  chairs  while  the 
change  is  being  made.  I  suggest  that  con- 
tracts for  this  work  be  given  a  reputable 
seating  company  which  has  men  with  train- 
ing and  experience,  together  with  the  neces- 
sary equipment,  to  do  this  type  of  work  in 
an  efficient  manner.  They  have  made  a 
study  of  seats  and  seating  problems  and  are 
able  to  be  of  assistance  to  the  owners, 
architects  and  builders. 

Regardless  of  the  type  of  house  or  its 
location,  it  is  possible  to  reseat  without  dis- 
turbing the  regular  program.  Consider, 
for  example,  the  Paramount  Publix  Rialto 
theatre  at  Broadway  and  42d  Street,  New 
York  City.  If  ever  a  reseating  job  pre- 
sented a  serious  problem,  this  was  it,  for 
the  first  show  started  as  early  as  9  o'clock 
in  the  morning,  with  the  box  office  open- 
ing at  8:30,  while  the  house  ran  a  con- 
tinuance performance  until  1 :30,  sometimes 
2:30  o'clock  the  following  morning.  This 
house  was  reseated,  both  orchestra  and  bal- 
cony, with  absolutely  no  interruptions  of 
any  show  or  loss  of  the  use  of  any  seats. 

In  the  Palace  theatre,  Jersey  City,  the 
orchestra  was  reseated,  boxes  removed,  and 
an  entire  new  floor  and  new  sleepers  in- 
stalled without  closing  or  losing  the  use  of 
any  chairs  during  the  entire  change.  In 
this  case  it  was  also  possible  to  increase  the 
back  to  back  spacing,  give  a  wider  aisle, 
and  still  increase  the  seating  capacity  of  the 
house. 

the  drawings  here  pre- 
sented give  a  picture  of  the  two  types 


of  seating  layouts.  Figure  1  represents  the 
straight  layout,  and  Figure  2  the  curved  or 
radius  layout.  The  latter  also  gives  a 
graphic  idea  of  the  possible  improvements 
by  reseating  or  by  changing  the  seating 
arrangement  of  the  chairs  that  are  at  pres- 
ent installed. 

In  Figure  1  the  seating  capacity  is  680, 
with  the  majority  of  the  chairs  19  inches 
wide.  All  aisles  are  minimum  width,  3 
feet,  and  the  seats  are  spaced  30  inches 
back  to  back. 

Figure  2  shows  a  floor  plan  of  the  same 
theatre  with  the  boxes  removed  and  the 
seats  installed  in  a  curved  layout.  Note 
the  improvement  as  far  as  the  general  ap- 
pearance of  the  house  is  concerned.  The 
aisles  have  been  widened,  starting  at  3  feet 
and  gradually  widening  to  4  feet  at  the  rear 
of  the  house.  The  rows  have  been  spaced 
32  inches  apart,  which  distance  does  much 
to  increase  seating  comfort.  Furthermore, 
the  chair  widths  have  been  increased,  for 
the  majority  of  seats  are  now  20  inches 
wide,  and  the  chairs  at  the  extreme  ends 
of  the  rows  in  the  side  banks  at  the  front 
have  been  given  greatly  improved  sight 
lines. 

What  is  more  interesting  to  the  theatre 
owner  than  the  above  is  the  fact  that  along 
with  these  changes  for  comfort  and  im- 
proved vision,  there  is  an  increase  in  seating 
of  16  chairs  over  the  straight  layout.  If 
the  back-to-back  spacing  had  been  kept  at 
30  inches,  the  seating  capacity  would  have 
been  increased  by  56  more  chairs,  making  a 
total  increase  of  72. 

In  this  example  it  would  be  necessary  to 
make  some  changes  in  the  standee  rail,  and 
of  course  in  the  floor  where  the  boxes  were 
removed.  This  work  is  not  always  neces- 
sary, for  almost  every  theatre  has  a  differ- 
ent layout.  The  portion  of  the  floor  from 
which  the  boxes  were  removed  should  be 
graded  to  coincide  with  the  orchestra  floor 
at  the  same  point.  It  is  certain  that  with 
these  changes  and  increase  in  seating  ca- 
pacity, the  cost  of  the  work  would  soon  be 
absorbed  by  the  extra  income  received  from 
the  additional  chairs. 


The  cost  of  making  other  construction 
changes  in  the  theatre  can  be  greatly  re- 
duced, if  the  work,  other  than  the  seating, 
is  taken  care  of  while  the  house  is  being 
reseated.  This  is  the  owner's  opportunity 
to  make  a  real  saving.  If  it  is  possible  to 
replace  the  old  veneer  or  plywood  back 
chairs  with  a  full-upholstered  or  inserted 
panel  back  chair,  it  will  greatly  improve 
the  accoustical  properties  of  the  auditorium. 
It  is  not  difficult  to  make  the  necessary  re- 
pairs to  the  floor,  or  even  lay  a  new  floor 
while  the  reseating  work  is  going  on.  If 
it  is  desirable,  a  permanent  or  temporary 
floor  can  be  laid  over  the  present  orchestra 
pit,  and  the  standee  rail  can  be  moved  to 
increase  or  decrease  the  depth  of  the  prome- 
nade. The  carpet  can  be  removed  for 
cleaning,  or  the  floor  to  be  painted  without 
interfering  with  the  reseating  work.  These 
items  can  all  be  taken  care  of  at  the  same 
time  the  chair  changes  are  being  made,  to- 
gether with  the  many  other  small  jobs  about 
the  theatre. 

Reseating,  like  many  other  changes  in  a 
theatre,  will  do  much  to  increase  the  daily 
box  office  receipts.  With  the  installation 
of  new  seats  the  house  is  made  newer,  more 
attractive,  and  besides  this  effect  on  new 
patrons,  those  who  have  drifted  away  to 
the  competitor  who  gives  them  a  roomy 
comfortable  chair  in  which  to  sit,  are  drawn 
back.  The  showman  should  be  sure  that  all 
the  equipment  in  the  theatre  is  being  uti- 
lized to  its  fullest  extent,  and  that  it  is 
working  with  the  other  units  in  an  effort  to 
bring  in  patrons. 

It  is  the  fundamental  importance  of  seat- 
ing that  should  be  ever  kept  in  mind, 
whether  one  is  equipping  a  theatre  for  the 
first  time,  or  substituting  new  for  the  old. 
And  seating,  as  a  factor  in  the  success  of 
the  theatre,  should  always  be  considered  in 
its  two  general  aspects — as  a  single  chair  to 
be  comfortable  to  the  average  patron  and 
serviceable  under  hard  usage ;  and  as  a  large 
group  of  chairs,  arranged  -to  permit  easy 
access  to  any  chair  and  the  adjacent  aisle, 
and  according  to  the  specific  demands  of 
good  vision  at  every  point. 


18  '  Better  Theatres  Section  May  7,  1932 

LOW  PRICES:  THE  SHOWMAN'S  OPPORTUNITY 


By  HARRY  M.  PAUL 


What  the  theatre 
equipment  market 
offers  today  to 
those  who  can  take 
advantage  of  it,  as 
told  by  one  inti- 
mately familiar  with 
current  conditions 

it  is  a  common  trade  ob- 
servation these  days  that  motion  picture 
theatres  throughout  the  country,  with  but 
a  few  exceptions,  are  in  a  bad  state  of  re- 
pair and  appearance.  Good  showmanship 
has  never  before  permitted  such  a  general 
condition.  Many  houses  are  reported  to  be 
positively  shabby  and  disreputable  in  ap- 
pearance, hundreds  of  them  struggling 
along  with  double-  and  triple-feature  pic- 
tures that  still  do  not  get  results  hoped  for. 
In  fact,  they  seem  to  do  little  more  than 
call  the  public's  attention  to  the  unattrac- 
tive appearance  and  service  of  the  house. 
Equipment  has  been  allowed  to  run  its 
heart  out,  with  little  if  any,  expense  for 
repairs  and  maintenance.  Furnishings  have 
been  allowed  to  become  faded  to  abject 
shabbiness.  Chairs  have  in  many  cases 
reached  the  point  of  dilapidation. 

Small  wonder  some  of  the  houses  that 
were,  a  few  years  ago,  the  "talk  of  the 
town,"  are  now  ghosts  of  former  grandeur 
— grim  examples  of  hard  times  and  neglect. 
Certainly  the  public  is  concerned  with  all 
this,  and  of  course  lack  of  patronage  is 
responsible.  But  the  same  old  public,  while 
perhaps  more  frugal  and  penny-wise  than 
it  was  a  few  years  ago,  is  no  less  discrim- 
inating about  where  and  how  it  takes  its 
entertainment.  Mr.  and  Mrs.  Patron,  and 
the  kids,  too,  still  like  the  grandeur,  the 
trappings,  and  the  this-and-that,  which  we 
used  to  call  "atmosphere"  around  the 
theatre. 

Of  course,  the  protracted  depression  has 
been  the  cause  of  it  all.  Business  at  the 
box  office  has  been  none  too  good  the  past 
two  years.  Money  has  been  tight,  and  the 
fear  to  let  go  of  it  on  the  part  of  those  who 
possess  it  has  made  the  exhibitor's  path  any- 
thing but  smooth  and  easy  to  travel.  As  a 
matter  of  personal  choice,  no  theatre  owner 
in  this  enlightened  age  will  allow  his  house 
to  become  run-down  in  appearance,  and  his 
equipment  to  disintegrate  beyond  the 
bounds  of  reasonably  good  judgment. 

It  is  argued  that  there  is  always  some 
good  in  everything  that  is  bad.  Perhaps 
out  of  the  present  situation  will  come  some- 
thing to  cheer  us  and  make  the  situation 


brighter.  It  is  a  certainty  that  the  much 
discussed  "hard  times"  will  have  eventually 
run  their  course.  True,  the  process  of  re- 
covery is  slow,  but  the  final  outcome  is 
inevitable.  Theatres  will  continue  to  oper- 
ate, and  they  will  make  money.  The  bright 
spot  in  the  theatre  man's  sky  right  now  is 
this:  His  dollar,  if  he  has  it  or  can  get  it, 
will  do  more  for  him  today  than  it  has 
been  able  to  do  for  several  years.  It  is 
unlikely  that  it  will  ever  be  able  to  accom- 
plish more. 

So  the  question  is :  When  should  those 
dollars  be  put  to  work  on  better  looking, 
better  equipped  theatres?  Sound  reasoning 
says,  now's  the  time. 

Something  will  have  to  be  done  about  it 
soon.  Something,  in  fact,  is  being  done 
right  now  by  smart  showmen.  They  are 
fixing  up  their  houses  today  while  building 
costs  are  low  and  good  service  is  not  hard 
to  get.  They're  doing  it  now,  while  busi- 
ness is  slack  and  the  interruption  of  re- 
modeling is  less  bothersome  and  expensive. 
Now  is  the  time  to  put  the  old  house  in 
order.  Optimism  is  a  characteristic  of  all 
successful  theatre  men,  and  the  successful 
ones  are  making  ready  for  better  business 
while  the  pessimists  wonder  and  wait — for 
what?    Who  knows? 

something  substantial  to- 
wards encouraging  a  pickup  at  the  box 
office  can  be  effected  right  now  with  an 
expenditure  of  not  more  than  a  few  hun- 
dred dollars  for  house  improvements.  The 
neglect  or  putting  off  of  needed  improve- 
ments may  represent  a  loss  of  thousands  of 
dollars  to  the  exhibitor.  Clever  program 
stunts,  super-exploitation,  double-  and 
triple-featuring,  will  not  compensate  for  a 
theatre  that  has  been  allowed  to  get  "run- 
down at  the  heel." 

Construction  costs — labor  and  raw  mate- 
rials— have  toppled  from  their  peaks  and 
are  right  now  at  the  bottom  of  the  "U" 
curve.  In  all  probability  they  are  headed 
toward  an  upward  swing.  With  the  loos- 
ening of  purse  strings  and  more  leniency 
on  the  part  of  bankers,  the  consequent  reac- 
tion on  demand  for  building  materials  un- 
doubtedly will  forestall  any  further  abrupt 
recession  in  prices.  Rather,  it  is  to  be  ex- 
pected that  commodity  and  labor  will  go  up 
instead  of  down. 

What  does  this  mean  to  the  theatre  man  ? 
How  will  it  all  affect  the  exhibitor  who 
realizes  the  fact  that  his  theatre  is  in  need 
of  repairs — if  not  actually  a  complete  re- 
modeling? Sum  it  all  up — face  conditions 
as  they  really  are  and  the  right  conclusion 
is  obvious.  Unquestionably,  now  is  the 
time  to  fix  up,  while  it  can  still  be  done  at 
depressed  prices. 

The  service  of  good  architects  are  avail- 
able at  extremely  modest  fees,  and  a  will- 
ingness to   serve   that   far  surpasses  the 


builder's  fondest  dreams.  Contractors,  with 
pencils  sharpened  to  needle  points,  are 
waiting  the  call  of  the  man  who  wants  to 
transform  his  theatre  into  an  inviting  place 
of  entertainment  that  will  instantly  appeal 
to  the  public. 

Suppliers  of  materials,  with  plenty  of 
their  wares  on  hand,  are  ready  and  waiting 
for  a  chance  at  the  job.  Expert  mechanics, 
and  laborers  as  well,  want  work  and  they 
need  it  more  now  than  they  will  later  on, 
when  general  building  activity  is  resumed. 

Decorators  have  taken  the  cut,  too.  A 
perfect  decorating  job  can  be  put  through 
right  now  at  a  cost  practically  a  third  less 
than  at  this  time  last  year.  Real  artists 
may  be  secured.  Better  quality  workman- 
ship and  materials  are  at  the  disposal  of 
the  theatre  owner,  all  along  the  line. 

Ventilation,  a  timely  subject  right  now 
with  hot  weather  approaching,  is  another 
improvement  that  can  be  made  at  great 
saving  at  this  time.  The  latest  develop- 
ments in  air  conditioning  equipment  are 
now  within  the  cost  range  of  every  theatre. 
At  an  outlay  of  a  few  hundred  dollars — on 
extremely  liberal  payment  terms — any  the- 
atre can  be  equipped  with  cooling  and  ven- 
tilating apparatus. 

Commodities  and  construction  costs  for 
fixing  up  the  theatre  front  are  now  obtain- 
able at  most  attractive  prices.  Attractive 
new  marquees  and  signs  can  be  installed 
right  now  at  unbelievably  low  cost.  Even 
though  an  exhibitor  may  not  feel  justified 
in  purchasing  a  new  sign  and  marquee,  he 
can  fix  up  the  old  one  with  new  ^inde- 
structible letters,  new  lamps  and  a  new  coat 
of  paint  for  the  entire  front  at  an  expendi- 
ture of  relatively  a  few  dollars. 

Indeed,  the  most  encouraging  induce- 
ment to  theatre  conditioning  at  this  time  is 
the  attractive  price  levels  in  on  all  equip- 
ment and  furnishings.  All  the  requirements 
— even  the  latest  developments  for  better 
projection  and  sound  reproduction — are 
now  offered  at  most  attractive  prices  and 
on  most  favorable  terms. 

A  year  or  so  ago  a  good  upholstered 
theatre  chair  could  not  be  had  for  less  than 
around  seven  dollars  and  a  half.  Today, 
a  better  chair  can  be  bought  for  in  the 
neighborhood  of  five  dollars.  Theatre  car- 
pet prices  have  receded  to  the  point  where 
the  exhibitor  can  no  longer  afford  to  get 
along  without  good  floor  coverings  through- 
out the  house.  Lighting  fixtures,  decora- 
tions— practically  every  requirement  for 
the  rejuvenation  and  beautification  of  the 
theatre  in  every  size  and  class — can  now  be 
had  at  rock-bottom  figures.  Small  staple 
supply  prices  are  down,  too — reductions 
from  levels  of  years  ago  ranging  from  10% 
to  100%  less. 

Viewing  the  trend  open-mindedly,  it 
would  seem  that  now  is  the  time  to  take 
{Continued  on  page  39) 


May  7,  1932  Motion  Picture  Herald  19 

A  NEW  PARAMOUNT  THEATRE  IN  ENGLAND 


Describing  the  lat- 
est addition  to  the 
circuit's  provincial 
group  —  the  Par- 
amount in  the  indus- 
trial   city    of  Leeds 

By  W.  H.  MOORING 


FOR  their  latest  addition 
to  the  chain  of  provincial  theatres  operat- 
ing openly  under  their  banner,  Paramount 
banked  on  the  ornate.  Judging  the  taste 
of  the  500,000  population  of  Leeds,  the 
big  Yorkshire  cloth  center  in  which  this 
new  theatre  was  reared,  the  decision  seems 
a  sound  one,  for  there  is  a  drabness  about 
such  industrial  centers  as  Leeds  which  re- 
quires some  offsetting  in  those  buildings 
which  are  dedicated  to  the  purpose  of  pro- 
viding the  masses  of  working  people  with 
entertainment  and  relaxation. 


The  Paramount  theatre  in  Leeds,  like 
others  of  the  Paramount  circuit,  was 
planned  by  Frank  T.  Verity  and  S.  Bever- 
ley, FF.R.I.B.A.,  who  from  the  beginning 
of  their  job  seem  to  have  forgotten  all 
about  architectural  traditions  in  an  attempt 
to  supply  Leeds  with  a  theatre  laying  pre- 
tension to  brightness  and  luxury.  It  seats 
2,550,  a  capacity  found  on  this  side  of  the 
Atlantic  to  be  the  most  advantageous  in 
even  the  most  densely  populated  districts. 
The  exterior  lacks  distinction,  except 
that  naturally  conferred  upon  it  by  its 
corner  location.  It  has  a  plain  stone  front- 
age worked  out  in  straight  lines,  and 
treated  liberally  with  neon  colored  light- 
ing and  outlining  decoration. 

The  interior,  from  the  doors  through  to 
the  proscenium,  has  vivid  coloring,  in 
which  greens,  bronzes,  golds  and  silvers 
predominate.  Immediately  inside  the  front 
doors  is  a  long  narrow  "crush  hall"  with 
a  vestibule  leading  into  the  stall  level,  and 
an  attractive  double  stairway  running  up 
on  each  side  to  the  balcony  level.  This 
stairway  provides  the  most  attractive  fea- 
ture of  the  whole  scheme,  for  it  rises  in 
semi-circular  formation  with  a  continuous 
balustrade,  and  gives  direct  access  to  a 
circular  balconv,  which  in  turn  leads  on 


Upper  view:  The  auditorium  from  the  bal- 
cony. The  total  seating  capacity  is  2,550. 
Illumination  is  by  both  chandeliers  and 
concealed   fixtures,    lighting    colored  walls. 


Lower  view:  The  facade  at  the  corner  of 
the  building.  Facing  is  in  stone  and  brick, 
laid  in  a  straight-line  pattern,  with  decora- 
tion in  neon  lighting  and  outline  ornament. 


20 


Better  Theatres  Section 


May  7,  1932 


The  view  above  shows  the  lobby  (or  "crush  hal 
looking  toward  the  auditorium  and  stairs  leading 
to  the  balcony  levels.  At  left  is  shown  the  lobby 
lookina    toward    the    entrance    and    box  office. 


either  side  to  tea  room  accommodations. 

From  the  head  of  the  stairway,  a  half- 
screened  view  of  the  interior  of  the  tea 
room  is  gained  through  a  large  window 
fronted  with  a  lattice  worked  in  mod- 
ernistic wrought-metal  work.  Over  the 
stairway  is  a  richly  decorated  oval  ceiling, 
from  the  center  of  which  depends  a  huge 
crystal  chandelier  with  opal  glassware  in 
modern  style.  Carpeting,  both  on  the 
stairs  and  in  the  balcony  lounge  (to  which 
they  give  access),  is  in  richly  colored  and 
heavily  designed  axminster.  The  stair 
balustrades  take  up  the  same  motif,  which 
also  characterizes  the  screen  over  the  tea 
room  windows. 

The  principal  note  in  the  auditorium 
decorations  is  provided  by  huge  wall  panels- 
occupied  by  richly  colored  stencils,  worked 
by  hand,  and  describing  many  kinds  of 
Neapolitan  love  scenes. 

Mouldings  above  and  around  the  panels 
are  ornate  in  the  extreme.  They  are 
splashed  with  multi-colored  designs  of 
modernistic  character.  The  seating  is  rich 
and  takes  up  the  colored  tracery  of  the 
carpeting  in  the  backs  only.    The  seats  of 


May  7,  1932 


Motion  Picture  Herald 


21 


The  lounge  on  the  lower  balcony  level  (or  mez- 
zanine) is  pictured  above.  At  right  is  shown  the 
panel  and  pilaster  stencil  treatment  of  the  audi- 
torium.   The    murals    depict    Neapolitan  scenes. 


the  chairs  are  plain  in  design,  but  of  vary- 
ing colors. 

In  order  to  emphasize  luxury,  Para- 
mount decided  to  make  lavish  provisions 
by  way  of  retiring  rooms,  cosmetic  salons 
and  smoking  lounges.  No  other  Leeds 
theatre  has  any  such  provisions,  and  it  is 
doubtful  whether  anything  has  been  done 
to  surpass  this  new  theatre  in  this  respect, 
in  the  provinces  or  even  in  London.  Light- 
ing has  been  partly  on  the  exposed  and 
partly  on  the  concealed  plan.  There  are 
enough  visible  units  to  give  an  effect  of 
complete  visible  lighting  facilities,  but  still 
more  light  is  cast  upon  the  colored  wall 
surfaces  by  concealed  fixtures. 

A  complete  ventilation  and  air  washing 
plant  has  been  laid  in,  and  emergency 
lighting  has  been  provided  for  by  the  in- 
stallation of  a  Keepalite  system.  There 
is  a  large  Wurlitzer  organ,  and  separate 
elevators  for  each  unit  in  the  large  or- 
chestra. For  stage  scenes,  there  has  been 
installed  40  sets  of  counterweighting  on 
the  five-line  principle. 

The  cost  of  the  Paramount  in  Leeds 
was  £250,000. 


22  Better  Theatres  Section 

THE  THEATRE  AND  THE  LAW 


May  7,1932 


By  LEO  T.  PARKER 


Interpreting  for 
owner  and  manager 
the  latest  legal 
cases  involving 
actions  applying 
to      thea  tres 


IT  has  long  been  set- 
tled that  theatre  employes  and  laborers 
have  a  right  to  organize  as  labor  unions 
to  promote  their  welfare,  safety  and  hap- 
piness. Moreover,  prosecuting  a  strike  is 
an  exercise  of  the  common  law  right  of 
every  citizen  to  pursue  his  calling  whether 
of  labor  or  business  as  he  thinks  necessary. 
This  right,  however,  is  limited  by  the  ex- 
ercise of  the  same  right  in  all  other  citi- 
zens. 

In  other  words,  the  right  to  conduct  a 
lawful  business  is  a  property  right,  pro- 
tected by  the  common  law  and  guaranteed 
by  the  law.  One  who  interferes  with  an- 
other's business,  for  the  purpose  of  com- 
pelling present  or  prospective  customers  to 
withhold  their  patronage,  is  responsible  for 
the  harmful  consequences,  unless  he  shows 
a  legal  justification  for  such  interference. 
In  order  to  constitute  such  justification,  it 
must  appear  not  only  that  the  interference 
was  in  pursuance  of  a  lawful  purpose,  like 
trade  competition,  but  that  it  was  carried 
on  by  lawful  mea?is.  For  example,  the  cir- 
culation of  libelous  statements  for  the  pur- 
pose of  injuring  the  business  of  another  is 
a  malicious  interference  with  that  other's 
property  rights,  for  which  the  wrongdoer 
or  union  is  answerable  in  damages. 

For  illustration,  in  the  late  case  of 
Olympia  Operating  Company  v.  Costello, 
(179  N.  E.  804),  it  was  shown  that  the 
Paramount  Theatre  at  Springfield,  Mass- 
achusetts, was  opened  in  September,  1929. 
Members  of  the  union  were  employed 
about  a  month  before  the  opening  to  do 
the  outside  billposting  and  billing,  and 
thereafter  they  were  employed  to  do  such 
advertising  work.  Shortly  after  the  open- 
ing of  the  theatre  a  discussion  arose  be- 
tween the  theatre  owner  and  the  local 
union  as  to  the  right  of  the  members  "to 
change  the  lobby"  which  means  the  taking 
down  of  the  advertising  matter  in  the 
lobby  of  the  theatre  and  the  setting  up  of 
new  advertising  matter  at  times  when  the 
program  of  the  theatre  is  changed. 

Subsequently,  the  manager  of  the  the- 
atre decided  that  other  theatre  employes 
were  capable  of  changing  the  advertising 
matter  in  the  lobby  and,  therefore,  had  a 
meeting  on  March  13th  at  which  it  was 
decided  to  discharge  union  members  of  the 


advertising  crew,  not  because  of  their  mem- 
bership in  the  union,  but  for  the  reason 
that  other  theatre  employes  were  capable 
of  performing  the  work  of  changing  the 
advertising  matter. 

At  the  conclusion  of  the  meeting  notice 
was  given  the  theatre  owner's  manager  by 
the  business  agent  of  the  union  that  the 
three  members  thereof  would  stop  work 
at  the  end  of  two  weeks.  On  the  evening 
of  the  same  day  two  members  of  the  union 
began  picketing  in  front  of  the  Paramount 
Theatre  by  passing  back  and  forth  on  the 
sidewalk,  each  with  a  printed  placard  or 
sign,  attached  to  a  stick,  on  which  was 
printed  the  following:  "Union  Men  and 
Women  do  Not  Patronize  This  Theatre. 
This  Theatre  Unfair  to  the  Billposters 
Union  Affiliated  with  the  Springfield  Cen- 
tral Labor  Union.  Union  Billposters 
Locked  Out.  Union  Sympathizers  Stay 
Away." 

Suit  was  filed  by  the  theatre  owner,  and 
the  court  was  requested  to  grant  an  in- 
junction against  further  picketing  of  the 
theatre.  The  counsel  for  the  theatre  owner 
argued  that  the  picketing  was  unlawful  be- 
cause a  statement  printed  on  the  sign  car- 
ried by  the  picketers  was  untrue. 

It  is  interesting  to  observe  that  the  lower 
court  granted  an  injunction  restraining  the 
union  members  from  picketing  the  theatre, 
and  the  higher  court  upheld  this  verdict, 
saying : 

"The  statement  on  the  placards  carried 
on  the  sidewalk  in  front  of  the  plaintiff's 
theatre  'Union  Billposters  Locked  Out' 
was  false.  The  defendants  were  not  locked 
out.  There  was  no  evidence  to  substantiate 
that  charge.  ...  It  follows  that  the  false 
statement  that  union  billposters  were 
locked  out  was  an  unlawful  means  of  con- 
ducting the  strike.  In  effect  it  amounted 
to  the  boycotting  of  the  plaintiff's  (theatre 
owner's)  business  by  the  defendants  caus- 
ing it  loss  and  was  plainly  unlawful." 

Liability  in  Delay 

CONSIDERABLE  disCUS- 

sion  has  arisen  from  time  to  time  whether 
or  not  a  theatre  owner  is  entitled  to  re- 
cover damages  from  an  express  company, 
or  other  common  carrier,  which  fails  to 
deliver  films  in  time  for  being  exhibited 
on  the  day  advertised.  This  point  of  the 
law  was  discussed  in  the  recent  case  of 
Pastime  Amusement  Company  v.  South- 
eastern Express  Company,  (162  S.  E.  621). 

The  facts  of  this  case  are  that  a  theatre 
owner  advertised  that  a  certain  film  would 
be  exhibited  on  a  specified  date.  The  ex- 
press company,  which  transported  the 
films,  failed  to  deliver  the  film  in  time  for 
the  advertised  exhibition,  and  the  theatre 
owner  filed  suit  against  the  express  com- 
pany to  recover  $3,000  damages. 


It  was  contended  by  the  counsel  for  the 
express  company  that  the  latter  could  not 
be  held  liable  for  losses  sustained  by  the 
theatre  owner  due  to  the  failure  to  ex- 
hibit the  film.  However,  the  higher  court 
held  in  favor  of  the  theatre  owner,  and 
said : 

"In  our  opinion  .  .  .  the  complainant 
(theatre  owner)  clearly  states  a  cause  of 
action  for  actual  and  punitive  damages." 

Advertiser  Liable  on  Theatre  Contract 

frequently  the  higher 
courts  have  held  advertisers  liable  for  con- 
tracts made  by  an  agent,  such  as  a  manager 
or  a  relative  of  the  owner.  It  is  common 
practice  for  managers  and  executives, 
clerks  and  salesmen  to  act  under  implied 
powers  in  buying  and  selling  the  merchan- 
dise dealt  in  by  their  several  establishments. 
Thousands  of  purchases  and  sales  are  made 
daily  and  hourly  by  agents  and  employes 
without  express  and  special  mandate. 

Therefore,  it  has  been  held  that  a  per- 
son who  conducts  a  mercantile  business 
and  who  appoints  another  as  representa- 
tive or  manager  is  liable  for  all  contracts 
made  by  such  representative  within  the 
scope  of  the  business. 

For  instance,  in  Motion  Picture  Service 
v.  Modica  (139  So.  80),  it  was  disclosed 
that  the  owner  of  a  grocery  store,  finding 
business  unprofitable,  left  the  store  in 
charge  of  his  wife.  He  was  gone  for  four 
months  during  which  time  a  representative 
of  a  theatre  corporation,  engaged  in  the 
business  of  selling  advertising  which  ap- 
pears on  motion  picture  theatre  screens, 
called  on  the  wife,  who  was  in  charge  of 
the  store,  and  prevailed  upon  her  to  sign 
a  contract  for  the  appearance  on  the  screen 
of  an  advertisement  for  the  grocery  store. 
Upon  the  return  of  the  store  owner  his 
attention  was  called  to  the  fact  that  there 
was  a  large  balance  claimed  to  be  due  for 
the  advertising  service.  The  store  owner 
refused  to  pay  the  bill  on  the  contention 
that  he  had  not  given  his  wife  authority 
to  enter  into  contracts  of  this  nature.  How- 
ever, the  higher  court  held  the  store  owner 
liable,  and  stated  the  following  law: 

"A  party  dealing  with  an  agent,  acting 
within  the  scope  of  his  authority,  is  re- 
garded as  dealing  with  the  principal.  .  .  . 
It  follows  that  the  contract  was  reason- 
able, and  that  the  wife  had  apparent  au- 
thority to  execute  it.  The  husband  must 
be  held  responsible  for  the  contract  made 
by  her.  .  .  .  Our  conclusion  is  that  the 
wife  in  this  case  had  the  implied  authority, 
as  agent  for  her  husband." 

Validity  of  Lease  Contract 

it  IS  well  established 
law   that  every  lease  contract   must  be 
{Continued  on  page  42) 


May  7 ,  1932  Motion  Picture  Herald  23 

MODERN  PROJECTION 


PROJECTION     •     SOUND    REPRODUCTION      •  ACOUSTICS 


THE  NEW  IMPORTANCE  OF 
ACOUSTICS  TO  NATURAL  SOUND 

By  F.  C.  SCHMID  and  S.  K.  WOLF 


In  which  one  learns 
not  to  be  surprised 
when  told  that  the 
majority  of  theatres 
which  fail  financi- 
ally fall  within  the 
25%  needing  acous- 
tical rectification 

an  ever  increasing  de- 
mand for  greater  intelligibility  and  natural- 
ness in  sound  picture  reproduction  has  re- 
sulted in  numerous  advancements  in  the 
art.  Perhaps  the  most  noticeable  improve- 
ment has  been  brought  about  through  the 
extension  of  the  range  of  recorded  and  re- 
produced frequencies. 

To  provide  absolutely  faithful  reproduc- 
tion requires  that  all  audible  frequencies  of 
a  sound  be  reproduced  in  their  proper  rela- 
tive loudnesses.  That  is  the  ultimate  goal 
towards  which  all  efforts  is  extended. 
Until  recently  it  was  impracticable  to  re- 
produce sounds  in  the  theatre  above  ap- 
proximately 5,000  cycles  per  second.  The 
frequency  range  above  5,000  cycles  contrib- 
utes greatly  to  naturalness,  since  many  in- 
struments as  well  as  voices  have  harmonics 
above  this  limit.  If  these  are  suppressed, 
an  appreciable  change  in  the  character  of 
the  sounds  may  be  noted.  A  marked  im- 
provement resulting  from  the  extension  of 
the  range  is  also  apparent  in  the  reproduc- 
tion of  common  sounds,  such  as  hand  clap- 
ping, footsteps,  and  rustling  of  paper,  which 
have  in  the  past  sounded  far  from  natural. 

The  more  closely  a  reproducing  system 
approaches  perfection,  the  more  exacting 
are  the  requirements  for  a  proper  acoustic 
condition  in  the  theatre.  Obviously,  if  the 
characteristics  of  a  theatre  are  such  as  to 
suppress  the  high  frequencies,  the  benefits 
resulting  from  an  extension  of  the  range  of 


reproduction  will  be  destroyed.  Few  sound 
picture  theatres  have  satisfactory  character- 
istics. The  majority  of  those  that  are  sat- 
isfactory were  orginally  designed,  or  later 
corrected,  in  accordance  with  a  plan  de- 
rived from  a  detailed  acoustical  study  of 
the  requirements. 

Of  the  7,162  theatres  analyzed  by  the 
acoustic  consulting  department  of  Electri- 
cal Research  Products,  Inc.,  prior  to  April 
1,  1932,  it  was  found  that  61%  were 
acoustically  acceptable,  that  14%  could  be 
considered  excellent,  and  that  25%  were 
badly  in  need  of  correction. 

The  acceptable  class  includes  theatres 
that  are  capable  of  a  noticeable  degree  of 
improvement,  although  the  results  being  ob- 
tained are  reasonably  acceptable  to  <the 
average  listener.  They  may  be  termed  as 
commercially  satisfactory,  considering  the 
class  of  audience  and  neighborhood  in 
which  located.  Considerable  departure 
from  the  ideal  condition  is  permissible,  and 
those  theatres  which  fall  within  the  excel- 
lent class  do  not  deviate  from  the  ideal  suf- 
ciently  to  warrant  any  change  in  character- 
istics. 

The  remaining  25%  of  the  theatres  are 
badly  in  need'  of  correction.  They  are 
either  excessively  reverberant,  or  they  have 
such  a  large  quantity  of  absorbing  material 
as  to  produce  a  decided  condition  of  "dead- 
ness."  It  is  of  interest  to  note  that  the 
majority  of  theatres  that  fail  financially 
fall  within  this  class. 

acoustics  is  such  a  com- 
plex science  that  it  is  impossible  to  outline 
a  general  method  of  correction  to  assure  a 
theatre  having  good  hearing  conditions. 
However,  a  few  general  suggestions  and 
cautions  may  be  of  some  help  to  the  ex- 
hibitor. Most  everyone  is  now  familiar 
with  the  more  common  acoustical  defects 
encountered,  such  as  excessive  reverbera- 
tion, echo,  interference,  and  non-uniform 
distribution.  Of  these,  the  most  common 
is  excessive  reverberation.  Obtaining  good 
acoustics  is  not,  as  many  people  believe,  just 
a  problem  of  placing  sufficient  sound  ab- 


sorptive material  into  a  theatre.  It  is  en- 
tirely possible  to  get  too  much  sound  ab- 
sorption, or  to  place  it  in  the  wrong 
location. 

To  determine  the  extent  to  which  a  the- 
atre is  reverberant  requires  that  a  complete 
analysis  over  the  full  frequency  range  be 
made.  In  the  past,  most  analyses  were 
based  on  computations  at  the  one  frequency 
of  512  cycles  per  second,  and  the  theatre 
was  corrected  to  the  optimum  reverberation 
time  at  that  particular  frequency.  The 
remainder  of  the  frequency  spectrum  wTas 
entirely  disregarded.  The  analysis,  for 
example,  would  indicate  that  1,000  units  of 
sound  absorption  were  required  to  produce 
optimum  conditions.  The  architect  or  ex- 
hibitor would  then  select  the  most  eco- 
nomical material  having  a  suitable  appear- 
ance. If  its  absorption  value  at  512  cycles 
was  50%,  he  would  specify  2,000  square 
feet,  or  if  25%,  he  would  use  4,000  square 
feet  to  provide  the  1,000  units.  As  a  con- 
sequence, the  frequency  characteristic  of 
the  theatre  depended  on  his  choice  of  ma- 
terial, since  no  effort  was  made  to  deter- 
mine the  requirements  of  the  theatre  at  any 
but  the  one  frequency  of  512  cycles. 

There  are  available  on  the  market  a  large 
variety  of  acoustic  materials,  nearly  all  of 
which  have  been  tested  by  one  or  more 
laboratories.  In  the  past,  it  has  been  cus- 
tomary to  test  materials  at  octave  intervals 
from  128  to  4,096  cycles  per  second.  This 
range  is  sufficient  to  furnish  a  general  idea 
of  the  frequency  characteristic.  However, 
the  improvement  in  reproduction  brought 
about  through  the  extension  of  the  range 
of  recorded  and  reproduced  frequencies  has 
made  it  desirable  to  extend  the  testing  range 
one  octave  below  and  one  above.  This  is 
now  being  done  at  one  laboratory,  and  the 
practice  will  probably,  in  the  near  future, 
be  adopted  by  others.  While  this  is  pri- 
marily of  importance  to  the  engineer,  it  is 
well  for  the  layman  to  bear  in  mind  that 
the  selection  of  a  material  should  depend 
upon  its  entire  frequency  characteristic 
rather  than  upon  its  absorption  at  one  par- 
ticular frequency. 


24 


Better  Theatres  Section 


May  7,  1932 


BETTER  THEATRES 

The  Backbone  of  Many  Sales  Programs 

In  good  times  and  bad  you'll  find  the  leading  theatre 
equipment  manufacturers  represented  in  BETTER 
THEATRES'  advertising  pages.  Their  choice  of 
BETTER  THEATRES  was  a  principal  factor  in  attain- 
ing leadership.  Their  persistence  maintains  their  front 
position. 

The  type  of  business  man  who  holds  down  sales  costs 
by  getting  highest  value  for  his  sales-dollar  makes 
BETTER  THEATRES  the  backbone  of  his  selling  pro- 
gram. Dominant  advertising  in  the  dominant  publica- 
tion serving  the  theatre  field  is  the  one  invariable  rule 
he  follows. 

rVi  We  do  not  claim  that  it  is  the  only  way  to  supremacy, 
but  the  facts  prove  that  unremitting  advertising  in 
BETTER  THEATRES  is  the  one  indispensable  require- 
ment no  matter  what  other  methods  may  be  used. 


May  7,  1932 


Motion  Picture  Herald 


25 


The  ability  of  materials  to  absorb  sound 
is  dependent  upon  the  frequency,  or  musical 
pitch,  of  the  sound.  It  is  obvious  that  if 
the  total  absorption  in  an  auditorium  is 
greater  at  one  portion  of  the  frequency 
spectrum  than  at  another,  the  composite 
sound  heard  by  the  ear  will  be.  relatively 
louder  in  that  portion  of  the  spectrum 
where  the  absorption  is  less.  That  is,  if  a 
material  is  used  having  high  absorption  in 
the  range  of  the  piccolos,  and  low  absorp- 
tion in  the  range  of  the  cellos,  a  duet  by 
these  instruments  would  sound  unnatural, 
as  the  cellos  would  be  louder  relative  to 
the  piccolos  than  intended. 

Most  acoustical  materials,  such  as  plas- 
ters, mineral  tiles  and  hair  felts,  are  con- 
siderably more  efficient  as  absorbents  of 
high  than  of  low  frequencies.  Building 
boards,  if  mounnted  so  that  there  is  evi- 
dence of  diaphragm  action,  tend  to  absorb 
relatively  greater  amounts  of  low  frequency 
energy.  Draping  materials,  such  as  velour, 
monk's  cloth  and  damask,  if  used  in  large 
quantities,  have  an  appreciable  effect  in  re- 
ducing the  "highs,"  and  have  little  effect 
in  reducing  the  "lows."  However,  if  these 
fabrics  are  used  as  coverings  for  certain 
types  of  acoustical  materials,  a  very  desir- 
able characteristic  can  be  obtained  from 
their  combination.  Interesting  data  have 
recently  been  obtained  showing  the  effect 
of  stretching  several  layers  of  fabric  at 
various  distances  from  the  surfaces  of  ab- 
sorbing materials.  The  audience,  seats  and 
carpet  constitute  the  remainder  of  the  ab- 
sorbing mediums  found  in  theatres. 

IT  can  be  appreciated 
from  a  consideration  of  the  number  of  vari- 
ables, that  few  theatres  have  similar  char- 
acteristics, although  many  are  identical  at 
one  particular  frequency.  Fortunately, 
most  furnishings  common  to  theatres  have 
been  tested  for  sound  absorption,  and  the 
acoustical  engineer  is  able  to  determine  the 
time  of  reverberation  at  a  number  of  fre- 
quencies. While  the  limits  in  which  rever- 
beration time  may  lie  and  still  produce  ac- 
ceptable conditions  are  rather  wide,  there 
is,  nevertheless,  a  very  strictly  defined  op- 
timum value  for  each  size  of  auditorium 
and  each  frequency. 

By  comparing  the  number  of  units  of 
absorption  present,  with  ^  the  number  re- 
quired to  produce  optimum  conditions,  the 
engineer  is  able  to  determine  the  require- 
ments. The  analysis  of  one  theatre  may 
show  it  to  be  exceedingly  "dead"  at  the 
high  end  of  the  frequency  spectrum,  where- 
as the  analysis  of  a  similar-sized  house, 
with  different  interior  furnishings,  may 
show  just  the  opposite  condition.  They 
both  may  require  the  same  number  of  units 
at  512  cycles;  however,  consideration  of 
the  units  required  at  other  frequencies  will 
indicate  that  two  entirely  different  mate- 
rials will  be  required  for  correction. 

After  the  engineer  has  determined  the 
type  and  amount  of  material  to  use,  he 
must  then  decide  upon  its  location.  The 
location  of  treatment  for  most  effectively 
reducing  reverberation  time  is  not  arrived 
at  by  placing  it  on  the  most  convenient  sur- 
faces, but  rather  by  carefully  studying  the 
proportions  of  the  auditorium  and  locating 


BRIGHT  PICTURES 

Have   Your    Screen    Resurfaced   by  the 

SCHACHT  PROCESS 

Inexpensive  and  quick,  this  resurfacing  method  brings  back  the  new- 
ness to  oxidized  and  discolored  sound  screens.  Two  years  of  laboratory 
tests  and  more  than  325  theatre  applications  have  proved  the  Schacht 
Process  successful  no  matter  what  condition  the  treated  screen  was  in. 
The  new  surface  is  extremely  durable.  It  can  be  applied  anywhere 
in  the  United  States  and  Canada  with  no  interruption  to  performances. 

Brilliant  pictures,  with  clear  outlines,  are  easier  on  the  eyes  and  more 
enjoyable.  Your  patrons  will  show  their  appreciation  of  the  Schacht 
Process  at  your  box  office.  Try  it. 

Name   the  size   and    make   of  your   screen  and    we   will   quote  by 
return  mail. 

Schacht   Motion    Picture    Screen  Co. 

2849  Sheffield  Avenue  :  :  Chicago,  Illinois 


Announcing  85  Ampere  9x20 


IMPROVEMENTS  in  the  9  mm  x  20  inch 
National  "High-Low"  White  Flame 
Projector  Carbon  permit  operation  at  arc 
currents  up  to  85  amperes  

LONG  LIFE  STEADY  BURNING 

EVEN  CRATERS 

feature  the  performance  of 
this  improved  carbon  .  .  . 


NATIONAL 

PROJECTOR  CARBONS 


NATIONAL  CARBON  COMPANY,  INC.,  Cleveland,  Ohio 

CARBON  SALES  DIVISION 
Unit  of  Union  Carbide  1'NI  and  Ctrbon  Corporation 
Branch   Salc«   Officii:    New  York,     Pittsburgh,    Chicago,    San  Francitco 


SUPER-LITE 
LENSES 
PROJECT 
WONDERFUL 
SCREEN 
ILLUMINATION 


PROJECTION  OPTICS  CO. 
330  Lyell  Avenue 
ROCHESTER,  N.  Y. 


INC. 


NO    MORE    CELL  WORRIES 

Use 

TELEPHOTO 
PHOTOELECTRIC 
CELLS 

Constructed  of  tested  materials 
by  master  craftsmen,  Telepboto 
cells  have  achieved  ultimate 
present  day  perfection.  Sensi- 
tive to  the  highest  degree,  they  MADE  IN  ALL 
reduce  the  amount  of  amplifica-  TYPES  and 

tion    required    for    tonal    repro-  SHAPES 
duction.  Pamphlet  on  request. 

Telephoto  &  Television  Corp. 

133-135  W.  19th  St.  New  York 


26 


Better  Theatres  Section 


May  7,  1932 


Change  Overs 
Mean  Nothing 
to  Your  Patrons 

when  they  are  not  con- 
scious of  them  being 
made  —  but  they  quickly 
demonstrate  their  disap- 
proval of  a  dark  screen. 
Assure  uninterrupted  bril- 
liant performance  with  the 

GARVER 
KURRENT  CHANGER 

The  ideal  rectifier  for  low  intensity  mirror  arc 
projection. 

Changing  alternating  to  direct  current,  it  un- 
failingly delivers  15  to  30  amperes  of  constant 
pure,  white  light  at  20-30%  saving. 
Most  quiet,  sturdy,  simple  unit  made. 
No  interference  with  sound. 

Recommended  by  leading  lamp  manufacturers. 
$150  complete. 

NATIONAL  REGULATORS 

FOR  BRILLIANT  DEPENDABLE,  QUIET 
MAZDA  PROJECTION 

Small,  sturdy,  simple 

Ideal  for  highly  concentrated 
spot  or  flood  lighting.  110  or 
220  volts.    $80  complete. 

GARVER 
ELECTRIC  CO. 

UNION  CITY,  INDIANA 

Representatives 
in  A II  Principal  Cities 


PROJECTION  LAMPS 

The  accepted  Standard  in  all 
parts  of  the  World  for  the  Best 
Screen  Illumination. 

HALL  &  CONNOLLY,  Inc. 

24  Van  Dam  St.,  N.  Y.  C. 


it  where  it  will  be  most  advantageous  in 
reducing  undesirable  reflections.  Generally, 
it  is  preferable  to  install  treatment  toward 
the  rear  of  the  theatre,  although  in  houses 
of  irregular  shape  and  unusual  proportions, 
an  altogether  different  procedure  may  be 
required.  Balcony  houses  also  differ  greatly 
from  single  floor  houses  in  their  method  of 
treatment.  It  may,  therefore,  be  stated 
that  the  exact  location  for  best  results 
various  in  each  particular  case. 

The  acoustical  engineer  is  also  very  much 
concerned  in  reduction  of  noise  originating 
in  the  theatre  or  entering  from  the  outside. 
Interfering  noise  has  two  effects  on  the 
hearing  of  sound.  One  is  the  psychological 
factor  of  disturbance  or  annoyance,  which 
distracts  the  attention  of  the  listener.  The 
other  is  the  physiological  effects  upon  the 
ear,  which  more  or  less  temporarily  deafens 
the  auditor.  This  latter  effect  is  generally 
referred  to  as  "masking,"  and  in  the  pres- 
ence of  noise,  a  greater  degree  of  loudness 
of  the  original  sound  is  required  for  equal 
articulation  or  ability  to  understand. 

All  reverberation  computations  are  based 
on  the  assumption  that  the  reproducer  sys- 
tem will  be  operated  at  a  normal  level  of 
loudness.    If  the  volume  must  be  increased 


to  overcome  interfering  noise,  the  apparent 
effect  of  reverberation  will  also  be  increased 
and  intelligibility  will  be  decreased.  Noise, 
therefore,  must  be  kept  to  such  low  levels 
as  not  to  require  an  undue  increase  in  loud- 
ness for  good  hearing. 

External  noises  should  be  shielded  as  well 
as  possible  from  entrance  to  the  theatre. 
The  more  prominent  internal  noises  usually 
have  their  sources  at  the  projection  room, 
or  at  the  ventilating  and  heating  systems. 
Frequently,  reduction  of  noise  to  an  appre- 
ciable extent  requires  engineering  study. 
Any  expenditures  involved  in  this  direction 
will,  in  the  long  run,  be  found  highly  eco- 
nomical, since  too  much  stress  cannot  be 
placed  on  the  harmful  effect  of  interfering 
noises  on  the  quality  of  reproduction  in 
the  theatre. 

The  problem  of  acoustical  correction  and 
noise  reduction  is  sufficiently  complex  in 
nature  and  important  in  results  to  warrant 
careful  consideration  without  dependence 
purely  on  chance  to  attain  that  which  actu- 
ally requires  intensive  study  of  the  individ- 
ual case.  Any  problems  that  arise  should 
be  handled  in  co-operation  with  unbiased 
acoustic  consultants  to  insure  their  most 
effective  and  economical  solution. 


MODERN  INSTALLATIONS 


Theatres  which  have  been  recently  equipped  with  up-to-date  furnishings  or 
apparatus,  listed  according  to  information  supplied  by  the  manufacturer 


Sound  Reproducers 
RCA  Victor,  Photophone  Division 

Camden,  N.  J. 

Gadsden,  Gadsden,  Ala.  .  .  Strand, 
Cookeville,  Tenn.  .  .  Lyric,  Rosebank,  S.  I., 
.  .  Kimball,  Kimball,  W.  Va.  .  .  Liberty, 
Caney,  Kan.  .  .  Orpheum,  Yuma,  Ariz.  .  . 
Union  Square,  Cleveland,  O.  .  .  Granada, 
Toledo,  O.  .  .  Millwald,  Wytheville,  Pa. 
.  .  West  End,  Uniontown,  Pa.  .  .  Visita- 
tion Parish,  Detroit  .  .  Lincoln,  Quincy, 
Mass.  .  .  Crown,  Lowell,  Mass.  .  .  Dixie, 
Uniontown,  Pa.  .  .  Barnum,  Bridgeport, 
Conn.  .  .  Ohio,  Pittsburgh,  Pa.  .  .  Decatur, 
Brooklyn,  N.  Y.  .  .  Mock's,  Girard,  O. 
.  .  Virginia,  Carrollton,  O.  .  President, 
New  York  City  .  .  Cedar  Grove,  Shreve- 
port,  La.  .  .  Lee,  Long  Beach,  Cal.  .  . 
Furrelton,  Pittsburgh,  Pa.  .  .  Bailey, 
Waverly,  Kan.  .  .  Lyric,  Delta,  O.  .  . 
Rialto,  Lowell,  Mass.  .  .  Ruble,  Logan,  O. 
.  .  Oldham,  Sparta,  Tenn.  .  .  Town,  Smith- 
town,  N.  Y.  .  .  Hazlewood,  Pittsburgh, 
Pa.  .  .  Granada,  Pearl  River,  N.  Y.  .  . 
Daffin,  Tallahasee,  Fla.  .  .  Lyceum,  Fin- 
dlay,  O.  .  .  Coral  Gables,  Coral  Gables, 
Fla.  .  .  Empire,  Port  Henry,  N.  Y.  .  . 
Little,  Philadelphia  .  .  Ozark,  Cassville, 
Mo.  .  .  Logan  Hall,  Tuskegee,  Ala.  .  . 
New  Colonial,  Wheeling,  W.  Va.  .  . 
Varsity,  Manhattan,  Kan.  .  .  Avenue, 
Philadelphia  .  .  Sun,  Salt  Lake  City, 
Utah  .  .  Roxie,  Carson  Citv,  Nev.  .  . 
Sea  Cliff,  Sea  Cliff,  N.  Y.  .  .  Hippo- 
drome, Niagara  Falls,  N.  Y.  .  .  New,  Con- 
cord, N.  C.  .  .  Novelty,  Los  Angeles.  .  . 


Islam  Grotto,  Pittsburgh  .  .  North  Birm- 
ingham, North  Birmingham,  Ala.  .  .  King, 
Troy,  N.  Y.  .  .  Kesner,  Le  Roy,  Kan.  .  . 
Exhibit,  Columbus,  O.  .  .  RKO  Palace, 
Trenton,  N.  J.  .  .  Plaza,  Crane,  Mo.  .  . 
Star,  Sweet  Springs,  Mo.  .  .  Palace,  Nichol- 
son, Pa.  .  .  Dixie,  Marianna,  Fla.  .  .  Moore, 
Plainville,  Kan.  .  .  Fairview,  Atlanta,  Ga. 
.  .  Milba,  Haynesville,  La.  .  .  McColl, 
McColl,  S.  C.  .  .  Palace,  Corona,  N.  Y. 
.  .  Amuzu,  Big  Stone  Gap,  Va.  .  .  Good 
Fellows  Theatre  Corporation,  De  Land, 
Fla.  .  .  Strand,  Robinson,  111.  .  .  Catherine, 
Detroit  .  .  Mission,  Los  Angeles  .  .  Com- 
munity, Tuckerton,  N.  J.  .  .  Princess, 
Truro,  Nova  Scotia  .  .  Avenue,  Cincinnati, 
.  .  Dixie,  Brookesville,  Fla.  .  .  Imogene, 
Milton,  Fla.  .  .  Grand,  Fitzgerald,  Ga. 
.  .  Wardman,  Whittier,  Cal.  .  .  Little, 
Philadelphia  .  .  Monita,  Los  Angeles  .  . 
Opera  House,  Girardville,  Pa.  .  .  Rialto, 
Victoria,  Va.  .  .  Fox,  Huntington,  W.  Va. 
.  .  State,  Springfield,  Mass.  .  .  Palace,  Las 
Vegas,  Nev.  .  .  Leimert,  Los  Angeles,  New 
Fountain,  Terre  Haute,  Ind. 

Electrical  Research  Products,  Inc. 

(Western  Electric) 
New  York,,  N.  Y. 

Pythian,  Marshall,  111.  .  .  Sun,  Louis- 
ville, Ky.  .  .  Woodlawn,  Birmingham,  Ala. 
.  .  Granada,  Cedar  Raids,  la.  .  .  Grand, 
Breese,  111.  .  .  Strand,  Atmore,  Ala.  .  . 
Dixie,  Cartersville,  Ga.  .  .  Grand,  Clinton- 
ville,  Wis.  .  .  Criterion,  Bar  Harbor,  Me. 
.  .  New,  Albion,  Mich.  .  .  Wayne,  Phila- 


May  7,  1932 


Motion  Picture  Herald 


27 


delphia.  .  .  Majestic,  Rochester,  N.  Y.  .  . 
New,  Mt.  Pleasant,  Tenn.  .  .  Lyric,  Brain- 
tree,  Mass.  .  .  Vista,  San  Diego,  Cal.  .  . 
Coliseum,  New  Orleans,  La.  .  .  New 
Grand,  Lisbon,  O.  .  .  Princess,  Le  Roy, 
111.  .  .  Empire,  Brooklyn,  N.  Y.  .  .  Star, 
Eureka,  Utah  .  .  Delray,  Detroit  .  .  New 
Canton,  N.  C.  .  .  Queensboro,  Elmhurst, 
L.  I.  .  .  Pantages,  Kansas  City,  Mo  .  . 
Rose,  Tuskegee,  Ala.  .  .  Apollo,  Dayton, 
O.  .  .  Roxie,  E.  Syracuse,  N.  Y.  .  .  Osceola, 
Osceola,  Mo.  .  .  Scenic,  Lexington,  111. 
.  .  Hawthorne,  Cicero,  111  .  .  Star,  Bal- 
timore, Md.  .  .  Tokyo,  Veedersburg,  Ind. 
.  .  Mecca,  Gerenville,  Ky.  .  .  Berwyn,  Ber- 
wyn,  Pa.  .  .  Palace,  Newton,  Miss.  .  . 
Capitol,  Topeka,  Kans.  .  .  Coliseum,  De- 
troit, Mich.  .  .  Lyceum,  Red  Hook,  N.  Y. 
.  .  Liberty,  Pittsburgh,  Pa.  .  .  Star,  Hart- 
ford, Ky.  .  .  Texas  Grand,  El  Paso,  Tex. 
.  .  Lyric,  Louisville,  Ky.  .  .  Vendome,  De- 
troit .  .  Gem,  Reidsville,  N.  C.  .  .  Dixie, 
Brooksville,  Fla.  .  .  Palace,  Waupaca,  Wis. 
.  .  Lansing,  Lansing,  Mich.  .  .  Monroe, 
Key  West,  Fla.  .  .  Eagle,  High  Point, 
N.  C.  .  .  Lyric,  Erwin,  Tenn.  .  .  Palace, 
St.  Petersburg,  Fla.  .  .  Fort  Lee,  Fort 
Lee,  N.  J.  .  .  Lindenhurst,  Lindenhurst, 
L.  I.  .  .  Central,  Tampa,  Fla.  .  .  Sixth 
Avenue  Palace,  Brooklyn,  N.  Y.  .  .  Skill- 
man,  Brooklyn,  N.  Y.  .  .  Washington, 
Boston,  Mass.  .  .  Metropolitan,  Circleville, 
Ohio  .  .  Plaza,  Galena,  Kans.  .  .  Woods, 
Chicago  .  .  Gray,  Spangler,  Pa.  .  .  Mel- 
rose, New  York  .  .  Thalia,  New  York 
.  .  Westland,  Portsmouth,  Ohio  .  .  Hippo- 
drome, Youngstown,  Ohio  .  .  Parkway, 
Minneapolis,  Minn.  .  .  Ritz,  Enterprise, 
Ala.  .  .  Lyric,  Hampton,  Va.  .  .  Milfred, 
Greene,  N.  Y.  .  .  Imperial,  Roanoke  Rap- 
ids, N.  C.  .  .  T  &  D,  Oakland,  Cal.  .  . 
Yorkville,  Yorkville,  Ohio  .  .  State,  Mt. 
Carmel,  Pa.  .  .  New  Theatre,  Tyron,  N. 
C.  .  .  Thurston,  Rochester,  N.  Y.  .  .  Star, 
Smethport;  Lyric,  Williamstown,  Pa. 

Sound  Accessories 

Operadio  Manufacturing  Company 

St.  Charles,  III. 

Columbia,  Fort  Madison,  la.  .  .  Bath, 
Bath,  S.  C.  .  .  Pen  Mar,  Delta,  Pa.  .  . 
Runyon,  Barnsdall,  Okla. 

S.  O.  S.  Corporation 
New  York,  N.  Y. 

Criterion,  Roscoe,  N.  Y.  .  .  Rapids, 
Wisconsin  Rapids,  Wis.  .  .  Harlequin, 
New  Orleans  .  .  Attucks,  Norfolk,  Va. 
.  .  Capitol,  Rock  Hill,  S.  C.  .  .  Music 
Hall,  Clinton,  N.  J. 

Air  Conditioning 
Kooler-Aire  Engineering  Corporation 

Minneapolis,  Minn. 

Grand,  Bay  City,  Tex.  .  .  Griffith 
Amusement  Company,  Miami  Okla. 
Garden,  Tama,  Fla.  .  .  Metro,  New  York 
.  .  Whiteway,  St.  Louis  .  .  Roxy,  St. 
Louis  .  .  Edna,  Gibson  City,  111.  .  . 
Madelia,  Madelia,  Minn.  .  .  Colonial, 
Florence,  S.  C.  .  .  Strand,  Bangor,  Pa. 
.  .  Swan,  Syracuse,  N.  Y.  .  .  Avenue, 
Philadelphia  .  .  Como,  St.  Paul,  Minn. 


Where  YORK  Keeps  Watch 

-  -  CASH  IS  SAFE 

UNGUARDED  money  presents  a  constant  invita- 
tion to  burglars  and  hold-up  men.  But  you  need 
never  worry  about  the  safety  of  your  cash  when  it  is 
protected  by  a  YORK  Round  Door  Chest.  Though 
small  in  size,  it  is  tough  as  a  battle  ship.  No  burglar 
has  ever  been  able  to  open  one. 

Regardless  of  your  location,  you  cannot  afford  any- 
thing less  than  the  safety  provided  by  the  YORK 
Chest.  Write  for  illustrated  folder. 

Easily  installed  in  solid  concrete,  the  YORK  Chest  defies  all 
menace  of  fire  or  theft.  Only  the  sturdy  door  can  be  attacked — 
and  that  will  stop  any  burglar.  Reduces  insurance  rates.  Sup- 
plied with  special  "hold-up  partition",  if  desired. 


Work 
Safes 

York  Safe  & 

LOCK  C( 

5MPANY 

YORK ,  PENNSYLVANIA. 

MANUFACTURERS  OF  THE  WORLD'S  GREATEST  VAULTS 


Preliminary 
Acoustic  Analysis 

Send  me  a  plan  or  sketch  of 
your  auditorium  and  with- 
out cost  to  you  I  will  exam- 
ine same  and  advise  you 
whether  your  house  can  be 
economically  corrected. 

S.  S.  SUGAR 

Acoustician 
11  W.  42d  St.,  New  York,  N.  Y. 


28 


Better  Theatres  Section 


May  7,  1932 


F.  H.  RICHARDSON'S  COMMENT 


AND  ANSWERS  TO  INQUIRIES 


ACTION  OF  THE 
ELECTRICAL  CONDENSER 


I  believe  there  is  no  one 
thing  I  have  received  so  many  inquiries 
about  in  connection  with  sound  equipment, 
as  electrical  condensers.  The  action  of 
these  very  simple  devices  seems  to  puzzle 
many  men  who  are  otherwise  very  well 
posted  on  sound  equipment.  Recently, 
through  the  kindness  of  Erpi,  I  got  hold 
of  a  government  publication  put  out  by  the 
Bureau  of  Standards,  which  is  as  clear  as 
it  is  authoritative. 

(The  publication  in  question  is  entitled 
"The  Principles  Underlying  Radio  Com- 
munication." It  is  radio  communication 
No.  40,  and  may  be  had,  should  any  one 
desire  it,  by  remitting  the  sum  of  one 
dollar  to  the  Superintendent  of  Docu- 
ments, Government  Printing  Office,  Wash- 
ington, D.  C.) 

Using  the  article  cited  and  its  illustra- 
tions as  a  basis,  I  shall  try  to  explain  con- 
denser action  in  a  manner  which  should,  I 
believe,  make  it  clear  even  to  the  ap- 
prentice. 

Electrical  action  may  often  be  made 
very  plain  by  comparing  it  to  the  action  of 
water  in  a  water  system.  This  makes  it 
the  more  easy  to  understand  for  the  reason 
that,  whereas  electricity  is  invisible,  can- 
not be  felt  and  may  only  be  studied 
through  its  action,  water  action  may  be  ac- 
tually watched.  We  know  what  water  is. 
We  can  see  it,  feel  of  it,  weigh  it  and  know 
just  about  exactly  what  it  will  do  under 
any  given  set  of  circumstances. 

Examining  Figure  1,  we  see  that  if  the 
pipes  be  filled  with  water  and  pump  P 
started,  valve  V  being  open,  we  shall  have 
a  continuous  flow  of  water  in  one  direction 
equal  to  the  full  capacity  of  the  pump. 
We  also  understand  that  if  the  valve  be 
partly  closed,  we  shall  still  have  a  con- 
tinuous flow  of  water  in  one  direction,  but 


the  amount  of  the  flow  will  be  reduced  in 
proportion  to  the  amount  of  closure  of  the 
valve,  which,  from  the  electrical  view- 
point, represents  resistance.  A  glance  at 
Figure  2,  shows  us  the  exact  similarity  of 
action  of  the  water  and  electric  circuits, 
their  motive  power  and  resistance. 


Fig.  1 


Fig.  2 

If  we  shove  the  resistance  contact  to  the 
top  (open  the  water  valve),  we  shall  have 
an  electric  flow  in  one  direction  equal  to 
the  full  capacity  of  the  battery.  As  we 
pull  the  resistance  contact  down  (cut  in 
resistance — close  the  water  valve),  we  cut 
down  the  flow  of  current  (which  has  been 
fully  understood  by  all  of  you  for  a  long 
while). 

And  now  let  us  consider  the  condenser. 
In  sound  equipment  it  is  often  necessary 
to  prevent  all  flow  of  direct  current,  even 
in  the  form  of  stray  currents,  at  the  same 
time  offering  no  obstruction  to  full,  free 
alternating  current  action.  For  this  pur- 
pose, the  electrical  condenser  functions  per- 
fectly.   Let  us  see  why. 

Examining  Figure  3,  we  find  a  closed 
circuit  operated  by  a  pump  plunger.  There 
is  neither  inlet  nor  outlet,  but  a  tank  of 
some  size  is  connected  into  the  system,  and 
in  the  center  of  the  tank  is  clamped  an 
elastic  diaphragm  which  prevents  the  pas- 
sage of  any  water  from  one  end  of  the  tank 
to  the  other.  In  other  words,  this 
diaphragm,  which  is,  we  will  assume,  of 
very  elastic,  thin  rubber,  entirely  separates 
one  end  of  the  system  from  the  other. 

Now  if  we  set  the  pump  plunger  in  cen- 
tral position  and  fill  both  ends  of  the 
cylinder,  pipes  and  tank  with  water,  and 


shove  the  plunger  upward,  the  water  will 
be  forced  into  the  upper  end  of  the  tank, 
depressing  the  elastic  diaphragm,  while  at 
the  same  time  an  exactly  equal  amount  of 
water  will  be  drawn  out  of  the  lower  end 
of  the  tank  and  into  the  pump  cylinder. 
If  we  then  pull  the  plunger  downward,  the 
action  will  be  reversed,  and  if  the  move- 
ment of  the  plunger  be  continued,  we  shall, 
in  fact,  set  up  an  alternating  current  of 
water. 

And  now  let  us  examine  the  electrical 
condenser,  which  consists  of  two  "plates" 
thoroughly  but  very  thinly  insulated  from 
each  other.  The  condenser  is  installed  by 
cutting  one  of  the  wires  of  a  circuit  and 
connecting  one  "plate"  of  the  condenser  to 
one  of  the  ends  of  the  severed  wire,  and 
the  other  "plate"  to  the  other  end. 

Since  the  two  plates  so  connected  are, 
as  I  have  said,  insulated  from  each  other, 
it  follows  that  the  circuit  is  broken,  inso- 
far as  has  to  do  with  any  flow  of  current 


Fig.  3 

around  the  circuit.  In  fact  no  d.c.  can 
possibly  get  through. 

"Well,"  you  ask,  "if  the  circuit  is  ac- 
tually broken,  how  is  it  possible  for  a.c. 
to  operate?" 

Aha  (as  the  villain  says),  we  shall  see! 


May  7,  1932 


Motion  Picture  Herald 


29 


As  you  know,  a.c.  flows  (we  will  con- 
sider 60-cycle  current)  1/120  of  a  second, 
in  one  direction,  then,  reversing,  1/120  of 
a  second  in  the  other  direction.  Let  us 
name  our  condenser  plates  A  and  B.  Dur- 
ing one  fourth  of  one  cycle,  the  current 
flows  toward  one  of  the  condenser  plates — 
say,  Plate  A.  When  the  condenser  was 
installed,  the  strength  of  the  current  flow- 
ing in  that  circuit  was  considered,  and  a 
condenser  with  plates  of  sufficient  size  to 
absorb  or  store  the  amount  of  energy  con- 
tained in  one  fourth  of  a  cycle,  was  se- 
lected. During  the  time  the  current  flows 
toward  Plate  A,  that  plate  has  the  capaci- 
ty to,  and  actually  does,  absorb  or  store  up 
all  the  power  contained  in  that  period  of 
current  flow.  That  amount  of  power  is 
then  actually  stored  in  that  plate. 

Plate  B  stores  power,  while  at  the  same 
time  Plate  A  begins  to  discharge  current 
into  the  circuit.  In  other  words,  the  con- 
denser plates  do  electrically  exactly  what 
the  rubber  diaphragm  does  in  the  pump 
system.  It  actually  permits  alternating 
current  to  "flow"  in  a  broken  circuit. 

A  LETTER  FROM 
SASKATCHEWAN 

WALTER  R.  pyle,  pro- 
jectionist of  the  Olympia  theatre  in  As- 
sinibola,  Sask.,  writes: 

"Dear  Dad  Richardson :  I  call  you  that 
because  you  certainly  are  'Dad'  to  us  small 
town  projectionists.    You  have  stimulated 


us  to  a  greater  extent  than  any  one  other 
thing  I  know  of,  and  we  do  our  darndest 
because  we  know  you  would  not  be  proud 
of  us  if  we  did  sloppy  work.  I  am  in 
charge  of  projection  here,  with  a  Motio- 
graph  Deluxe,  RCA  sound,  and  Hertner 
Transverter.  I  suppose  I  am  not  yet  really 
a  projectionist,  but  I  am  certainly  striving 
to  be  one. 

"Our  theatre  is  in  a  town  of  1,200,  and 
since  the  closest  city  is  80  miles  away,  you 
will  understand  that  we  must  rely  on  our 
own  ability  and  ingenuity  to  keep  things 
in  order.  I  check  the  programs  upon  ar- 
rival and  can  certainly  endorse  Brother 
Jeffres  regarding  the  condition  of  prints. 
Paramount  prints  are  a  pleasure  to  work 
with,  but  the  others — well,  I  have  often 
spent  fully  20  minutes  trying  to  remove 
blobs,  scratches,  holes  and  gosh-only- 
knows-what,  from  the  end  of  each  reel. 
Why  can  not,  and  why  don't,  all  the  boys 
figure  there  pickup  speed  and  thread  ac- 
cordingly? Given  a  Paramount  print,  I 
defy  any  detection  of  our  changeovers,  but 
the  others  are  so  badly  cut  up  that  we  are 
forced  to  dot  our  ends  with  a  green  pencil, 
which  is  thoroughly  rubbed  off  before  we 
ship  out. 

"We  rehearse  for  volume,  also  for  foot- 
age and  for  changeover.  We  keep  a  rec- 
ord of  the  same. 

"Did  any  of  you  ever  try  to  fade  out  a 
Universal  newsreel  and  fade  in  a  comedy 
when  only  one  foot  of  the  end  remains  on 
the  Universal  ?    It's  a  lovely  job !    All  our 


Fox  News  have  a  nice  music  ending,  but 
all  Universals  play  about  two  bards  and 
then  pop.    What  can  we  do? 

"The  laws  here  compel  two  men  on 
duty,  so  we  never  double  reels  up.  The 
first-class  examination  here  is  plenty  tough, 
but  if  anyone  really  studies  your  articles 
and  the  Bluebooks,  as  I  have  done,  or  at 
least  tried  to  do,  they  can  get  through 
with  flying  colors.  The  examination 
makes  you  feel  a  bit  proud  of  your  first- 
class  license,  because  it  requires  plenty  of 
good  hard  study  to  get  it. 

"Our  Saskatchewan  examining  board 
is  very  fair  and  just.  Their  examining 
room  is  equipped  with  Powers  and  Simplex 
projector,  also  a  Holmes  portable  pro- 
jector, and  a  Hertner  Transverter.  After 
a  very  rigid  examination  on  theory,  the 
applicant  is  given  a  practical  examination 
based  upon  the  projectors. 

"And  now  for  the  real  object  of  my  let- 
ter :  I  have  received  so  many  valuable  tips 
from  our  department  that  I  feel  I  owe  you 
one,  only  I  am  not  certain  what  you  will 
think  of  it.  We  have  a  cement  projec- 
tion room  floor,  and  although  it  is  well 
surfaced,  it  nevertheless  gives  off  dust. 
Friend  Boss  suggested  water-glass,  such  as 
is  used  in  preserving  eggs.  Mix  it  15  parts 
water  to  one  part  water-glass  and  apply 
to  floor  with  an  ordinary  brush.  It  cer- 
tainly makes  a  nice,  inexpensive  job. 
Leaves  a  pleasing  glazed  surface.  Our 
light  beam  from  the  condenser  to  the 
aperture  is  now  perfectly  clean,  meaning 


The  Man  Who  Heads  the  I.  A. 


some  months  ago  William 
C.  Elliott  was,  by  unanimous  choice  of  the 
executive  board,  raised  to  the  office  of  presi- 
dent of  the  I.  A.  T.  S.  E.  &  M.  P.  M.  O., 
William  Canavan  having  resigned.  Those 
familiar  with  the  inner  workings  of  the 
organization  know  that  William  C.  Elliott 
thus  took  upon  himself  several  knotty  prob- 
lems of  great  importance  to  every  member. 
For  example:  The  West  Coast  Studio  situ- 
ation. The  chain  theatre  snarl.  The  in- 
dependent situation.  And  the  jurisdictional 
tangle.  All  of  these  difficlties  are  in  large 
measure  brought  into  existence  by  the  present 
depression. 

As  though  this  were  not  enough  and  to 
spare,  President  Elliott  has  been  called  upon 
to  wrestle  with  a  dual  organization  problem, 
which  has  not  as  yet  been  solved  by  any 
manner  of  means. 

I  believe  the  thousands  of  members  over 
this  country  and  Canada,  as  well  as  men  in 
England,  Australia  and  New  Zealand,  would 
like  to  know  something  about  Brother  Elliott. 
I  shall  therefore  attempt  to  provide  some- 
thing of  an  introduction. 

A  half-century  back  in  the  mists  of  time, 
a  wee  Southland  babe  came  into  the  world 
down  near  Lexington,  Ky.  It  is  that  young- 
ster, now  50,  who  is  president  of  one  of 
the  greatest  labor  organizations  in  the  world, 
beloved  by  his  fellow  officers  and  all  those 
who  know  him.  The  bluegrass  regions  of 
Kentucky  has  been  famed  for  its  horses,  but 
it  should  as  well  be  noted  for  its  many 
splendid  men.    Such  men  as  Elliott. 

At  the  age  of  13,  while  still  attending 
school,  the  lad  Elliott  started  work  in  the 
Grand  Opera  House  in  Cincinnati  as  prop- 
erty clearer.  He  remained  in  that  city, 
working  in  various  theatres,  until  he  finally 


was  admitted  to  membership  in  the  Cin- 
cinnati stage  employes'  local  union. 

In  1904,  beguiled  by  the  charms  of  travel, 
he  joined  the  Dockstadter's  Minstrels  in  the 
capacity  of  property  man,  in  which  position 
he  remained  for  about  one  year.  In  1905 
he  went  with  the  B.  C.  Whitney  "Isle  of 
Spice"  troup  (which,  incidentally,  put  on 
one  of  the  best  musical  shows  of  that  day). 
With  this  company  Elliott  held  the  position 
of  electrician.  He  remained  with  the  Whit- 
ney company  for  three  years,  though  he  was 
not  always  with  the  same  production. 

He  was  on  the  road  for  20  years,  asso- 
ciated with  some  of  the  best  amusement 
enterprises  and  players  the  stage  has  ever 


known.  Among  these  were  the  Shuberts, 
Erlanger,  Maude  Adams,  Fortham,  Richard 
Mansfield,  William  A.  Brady  and  Savage. 
During  all  these  years  he  was  in  close  con- 
tact with  the  most  brilliant  of  theatrical 
people  of  that  age. 

After  20  years  of  this  work,  Elliott  re- 
turned to  Cincinnati,  where  he  acted  as 
electrician  in  many  theatres  until  in  1922,  he 
was  appointed  fifth  vice-president  of  the 
International  Alliance  of  Theatrical  and 
Stage  Employes  and  Motion  Picture  Machine 
Operators,  by  Charles  Shea,  then  interna- 
tional president  of  the  organization. 

I  have  had  several  conferences  with 
President  Elliott  since  his  elevation.  He 
impresses  one  as  an  understanding,  kindly, 
courteous  man,  as  well  as  a  sincere  and 
capable  union  officer.  It  is  unquestionably 
his  earnest  desire  to  give  the  very  best  serv- 
ice possible  to  the  organization. 

Incidentally,  President  Elliott  has  author- 
ized me  to  make  what  he  said  would  be  his 
first  public  announcement  that  he  would  be 
a  candidate  for  re-election. 

The  I.  A.  should  take  into  very  serious 
consideration  a  number  of  things  when  it 
comes  to  a  matter  of  electing  a  chief  execu- 
tive. First,  the  chief  executive  who  does 
not  know  the  inner  workings  of  the  labor 
movement  is  automatically  and  badly  ham- 
pered. Second,  it  is  highly  important  that 
the  president  be  thoroughly  familiar  with  the 
inner  workings  of  the  organization,  es- 
pecially insofar  as  concerns  the  workings 
of  the  president's  office.  To  elect  an  inex- 
perienced man,  particularly  at  this  time, 
would  be  to  invite  calamity.  Third,  the  chief 
executive  must  be  a  man  in  whom  the  mem- 
bership will  have  confidence — a  man  it  has 
reason  to  believe  is  honest  and  capable. 


30 


Better  Theatres  Section 


May  7,  1932 


that  the  sound  mechanism  and  film  is  not 
suffering  from  the  ravages  of  dust  from 
the  cement. 

"In  closing  let  me  most  sincerely  thank 
you  again  for  your  interest  and  instruc- 
tions to  us  small  town  chaps.  1  think 
you  have  induced  some  of  them  to  beat 
their  big  city  brothers  in  excellence  of 
sound,  screen  results  and  equipment  main- 
tenance." 

As  to  the  water-glass  treatment  for 
floors,  that  was  recommended  in  this  de- 
partment many  years  ago,  though  I  do  not 
just  know  what  the  proportions  then 
recommended  may  have  been.  I  thank 
Brother  Pyle  for  again  bringing  the  mat- 
ter up.  It  provides  a  good,  cheap  cement 
floor  treatment.  Of  course,  except  in 
localities  where  some  fool  law  prohibits  it, 
a  covering  of  battle-ship  linoleum  or  cork 
tiling  is  best,  but  they — especially  the  lat- 
ter— are  relatively  expensive. 

I  have  printed  Brother  Pyle's  remarks 
concerning  the  conditions  of  the  different 
makes  of  film,  to  the  end  that  producers 
may  read  them  and  come  to  an  understand- 
ing of  the  fact  that  such  reports  are  being 
received  from  time  to  time  from  all  over 
the  country.  It  is,  in  my  'umble  opinion, 
perfectly  foolish  for  any  producer,  by 
negligence  in  exchange  practice,  to  permit 
his  products  to  get  that  kind  of  a  black 
eye  in  the  minds  of  theatre  managers  and 
projectionists. 

THE  RESURFACING 
OF  SCREENS 

FROM  an  exhibitor  in 
Ohio  comes  this  letter:  "Our  screen  was 
soiled  when  purchased  second-hand.  We 
have  had  it  for  a  year  now  and  it  looks 
quite  bad  during  a  cartoon  or  snow  scene. 
We  have  inquired  about  having  it  gone 
over,  which  would  cost  about  $27.  Also, 
we  are  told  that  this  is  not  very  satis- 
factory, as  the  soiled  parts  would  work 
their  way  through.  A  new  screen  would 
cost  around  $106.  What  would  you  ad- 
vise  t 

I  am  not  advised  as  to  the  kind  of 
screen,  what  sort  of  a  base  the  surface  is 
carried  on,  what  kind  of  a  surface  it  is, 
what  sort  of  a  discoloration  exists,  or  any- 
thing which  might  really  help  in  deciding 
whether  or  not  refinishing  at  the  cost 
named  would  be  a  promising  experiment. 
I  therefore  can  only  answer  such  an  in- 
quiry very  broadly. 

In  this  case  we  have  a  replacement  cost 
of  $106.  The  refinishing  cost  would  be 
approximately  one  fourth  of  that  sum.  If 
the  screen  is  a  perforated  one  (I  am  not 
advised  as  to  that),  there  is  only  one  best 
way  to  re-surface,  and  that  is  by  means  of 
a  spray  and  a  suitable  mixture.  Such  a 
surface,  of  course,  may  be  coated  with  a 
preparation,  provided  a  vacuum  cleaner  is 
run  over  the  back  side  as  the  painting 
progresses,  to  clean  out  the  holes.  This, 
of  course,  can  only  be  accomplished  while 
the  coating  solution  is  wet. 

Personally,  I  believe  if  I  were  in  the 
place  of  this  exhibitor  I  would  (provided 
water  color  will  adhere  to  the  surface) 
coat  the  screen   with   carefully  prepared 


white  calcimine,  using  a  vacuum  cleaner 
(dust  bag  removed)  behind  during  the 
process.  Or  if  water  color  will  not  ad- 
here, I  would  substitute  a  carefuly  pre- 
pared, rather  thin,  white  paint.  Of  course, 
it  is  true  this  would  be  in  the  nature  of 
an  experiment,  but  I  see  no  reason  why  it 
would  not  work  out  all  right,  and  if  it  did 
not  prove  entirely  satisfactory,  at  least  the 
cost  of  the  experiment  would  not  be  great. 

Through  all  these  years  I  have  never 
changed  my  opinion.  Calcimine  or  white 
paint  make  a  most  excellent  screen  sur- 
face. It  is  true  that  either  may  be  slight- 
ly exceeded  in  efficiency  by  some  of  the 
newer,  costly  surfaces,  but  the  fact  remains 
that  in  the  end  the  exeess  would  not 
amount  to  much,  and  the  problem  of  re- 
surfacing (and  resurfacing  will  eventually 
have  to  be  done)  can  be  overcome  at  a  very 
low  cost  with  the  aid  of  paint  and  a 
vacuum  cleaner. 

SPROCKET 
IDLER  ROLLERS 

GILBERT      LA      POINT  of 

Westboro,  Mass.,  writes,  "Here's  another 
contribution  to  our  department,  this  time 
with  regard  to  those  'dinky  little  idlers' 
referred  to  on  Page  31,  January  issue  of 
Better  Theatres.  I  use  the  following 
method  with  gratifying  results,  to  keep 
sprocket  idlers  rotating: 

"First,  clean  the  roller  with  a  tooth 
brush  which  has  been  dipped  in  kerosene. 
This  will  remove  all  surface  emulsion  de- 
posit if  the  brush  be  held  to  the  roller  with 
one  hand,  and  the  roller  be  roted  with  the 
other.  Next,  mix  a  solution  of  Artie  Auto 
Oil  with  a  little  kerosene.  I  use  nine  parts 
of  oil  to  one  part  of  kerosene.  The  rollers 
should  be  lubricated  at  both  ends  as  well 
as  through  the  hole,  after  which  revolve 
the  roller  a  few  times  to  work  the  oil  in- 
side, then  carefully  wipe  off  all  surface 
oil.  If  this  is  done  twice  a  week,  the  roller 
will  continue  to  turn  indefinitely.  This 
same  lubricant  may  be  used  on  the  feed 
valve  rollers  with  good  results." 

The  foregoing  is  submitted  to  projec- 
tionists without  comment,  except  to  say 
that  I  see  no  reason  why  it  should  not  be 
quite  effective  if  properly  carried  out.  Re- 
member, however,  that  the  oil  must  be, 
as  Friend  La  Point  has  said,  well  worked 
in  and  all  surface  oil  wiped  off — not  much 
of  a  job  twice  a  week,  though  in  a  12- 
hours-a-day  house  T  assume  that  it  should 
be  done  at  least  every  other  day. 

Manv  thanks  for  the  suggestion,  Friend 
La  Point. 

THE  EFFECT  OF 
AGE  ON  EYES 

AT  A  MEETING  of  the 
Projection  Practice  Committee  of  the  So- 
ciety of  Motion  Picture  Engineers,  Dr.  A. 
N.  Goldsmith,  president,  was  present,  and 
in  the  course  of  a  discussion  on  screen  il- 
lumination he  made  this  statement: 

"The  age  of  any  individual  in  an  audi- 
ence has  considerable  to  do  with  screen 
brightness,  so  far  as  that  individual  is  con- 
cerned." 


Doctor  Goldsmith  brought  out  the  fact 
that  the  average  diameter  of  the  pupil  of 
the  eye  at  the  age  of  20,  is  4.75  mm., 
whereas  at  the  age  of  80,  it  is  only  2.3 
mm.  The  eyes  of  an  80-year-old  person 
therefore  admits  only  approximately  24% 
of  the  total  available  light,  as  compared 
with  a  person  20  years  of  age. 

Frankly,  to  me  that  is  an  entirely  new 
angle  to  the  exceedingly  difficult  problem 
of  screen  illumination.  Is  there  no  end  to 
the  difficulties  to  be  encountered  when  one 
attempts  to  find  out  what  screen  illumina- 
tion ought  to  be  in  theatres?  According 
to  this,  it  seems  that  we  should  have  to 
seat  the  old  folks  down  front,  retaining 
the  rear  seats  for  the  younger  generation ! 

I  might  add,  as  evidence  of  the  activity 
of  the  Projection  Practice  Committee,  that 
the  report  of  the  last  meeting  covers  five 
typewritten  pages,  and  all  good  stuff,  too. 

CHANGE-OVER 
SIGNALS 

I  am  a  bit  puzzled.  J.  E. 
Hogue,  projectionist  of  the  Kerby  theatre, 
in  Houston,  Tex.,  is  using  a  6- volt  trans- 
former and  a  bit  of  tinfoil  glued  to  the 
edge  of  the  film  for  a  changeover  signal. 
He  wants  to  know  if  I  have  knowledge  of 
any  metallic  paint  which  might  be  sub- 
stituted for  the  foil,  saying  that  years  ago, 
in  Memphis,  Tenn.,  they  did  use  some  sort 
of  quick-drying  paint  or  lacquer  for  the 
purpose.  i 

After  explaining  that  I  was  reluctant  to 
supply  such  information  now  that  the 
Standard  Release  Print  has  come,  believing 
we  should  respect  it  and  encourage  all  pro- 
jectionists to  discard  all  other  changeover 
signals,  I  made  some  suggestions  to  Broth- 
er Hogue  by  mail.  However,  while  I  do 
hold  that  the  Standard  Release  Print 
should  be  respected,  and  every  possible 
effort  made  to  encourage  all  projectionists 
to  depend  upon  it  so  far  as  possible,  still 
there  is  that  so  far  as  possible  to  be 
reckoned  with. 

For  many  reasons  the  Standard  Release 
Print  cannot  be  relied  upon  wholly  by  all 
projectionists.  No  use  denying  or  side- 
stepping that  fact.  The  S.  R.  print  is  not 
always  made  properly  visible  to  the  pro- 
jectionist in  the  first  place,  and  beyond  any 
question  of  a  doubt  many  projectionists  are 
receiving  S.  R.  prints  badly  mutiliated,  or 
even  almost  entirely  missing,  under  which 
condition  it  is  nonsense  to  expect  them  to 
be  used. 

What  then  is  the  answer?  I  would  wel- 
come discussion  on  this  point.  The  change- 
over signal  used  by  Brother  Hogue  is 
harmless,  but  few  theatres  have  or  ever 
will  have  the  equipment  necessary  for  its 
use,  hence  it  is  of  no  value  for  general  use. 

FROM  AN 
OLD  TIMER 

R.    D.    SPOONTS,    of  Old 

Hickory,  Tenn.,  brings  the  long-ago  vivid- 
ly before  the  mind's  eye  in  the  following 
friendly  letter.  It  has  not  much  to  do 
with  projection,  but  I  am  sure  thousands 
of  old-timers  will  enjoy  it.    He  says : 


May  7,  1932 


Motion  Picture  Herald 


31 


"Dear  Old  Friend:  This  is  a  letter  from 
one  old-timer  to  anoter,  though  1  must 
say  you  are  only  old  in  the  matter  of  years. 
You  are  not  old  in  what  you  have  done 
and  are  doing  for  the  good  of  the  motion 
picture  projectionist  and  the  business  as  a 
whole.  I  have  been  reading  your  writings 
for  the  past  20  years.  Some  will  say, 
'Gosh,  he  is  a  granddad!'  Well,  I  am, 
though  not  an  old  one  in  the  matter  of 
years~  and  I  want  to  say  to  the  younger 
generation  in  the  profession  that  in  all 
these  years  there  has  been  no  man  in  the 
business  that  has  done  so  much,  or  is  doing 
so  much  for  them  as  their  friend,  F.  H. 
Richardson.  After  some  of  the  younger 
blood  has  had  the  years  of  experience  that 
you  and  I  have  had,  Richardson,  they  will 
realize  that  fact. 

"I  often  wonder  what  some  of  the 
younger  men  would  do  if  they  had  to  put 
up  with  what  you  and  1  did  when  we  were 
helping  to  nurse  the  business  25  years  ago, 
in  the  days  of  the  Edison  and  Lubin  near- 
projectors  with  wooden  frames,  the  Opteo- 
graph,  the  Standard !  And  how  happy  we 
were  when  finally  the  Powers- 5  came! 
That  No.  5  certainly  seemed  then  to  be 
the  very  last  word  in  projectors. 

"If  some  of  the  projectionists  of  today 
had  the  experience  you,  I  and  the  other 
grav-beards  acquired  in  the  'University  of 
Hard  Knocks,'  they  would  perhaps  better 
appreciate  what  they  have  today.  They 
would  perhaps  realize  how  much  you  have 
given  them  and  are  giving  them  out  of 
your  past  experience.  Well,  I  remember 
one  Eastern  city  where  once  I  had  only 
one  workable  coil  in  my  rheostat,  and  an- 
other where  I  was  obliged  to  build  a 
rheostat  out  of  a  whisky  barrel,  water,  salt 
and  carbons.  Those  were  the  days  when 
we  got  real  experience.  Does  this  bring 
back  memories  of  long  ago,  Friend  Rich- 
ardson? 

"Remember  how  we  used  to  hang  a  bag 
over  the  balcony  edge,  or  if  there  was  no 
balcony,  then  off  the  kitchen  table,  and 
run  the  film  into  it?  And  the  trouble  we 
sometimes  had  in  finding  the  end  of  the 
film  when  we  let  it  get  away  from  us  ?  In 
those  days  the  projection  room  was  just  big 
enough  to  crowd  a  projector  and  a  re- 
wind bench  into,  plus  an  'operator,'  pro- 
vided he  was  not  too  fat. 

"Well,  Rich,  those  days  are  gone,  never 
to  return.  They  are  now  only  memories, 
praise  the  Lord,  though  after  all  it  is 
pleasant  now  to  be  able  to  pull  those  dusty 
pictures  out  of  their  cubby  holes  some- 
where in  the  brain  and,  perhaps  with  a 
sigh,  look  them  over  once  in  awhile. 

"I  am  now  working  in  a  city  of  about 
12,000,  in  a  theatre  that  cost  $120,000 
The  projection  room  is  15  feet  wide  by  30 
feet  long.  From  the  floor  to  ceiling  is  8 
feet  6  inches.  There  is  nothing  in  the 
room  but  two  Super-Simplex  rear  shutter 
projectors,  W.  E.  non-synchronous  equip- 
ment, and  W.  E.  system  with  41,  42  and 
43-A  amplifiers,  plus  an  output  control 
panel.  We  have  Peerless  reflector  arc 
light  sources  with  two  motor  generators 
located  downstairs. 

"At  the  rear  of  the  room  is  another 
which  has  the  emergency  battery  rack  for 


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more  than  exhibitors  have  antici- 
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How  to  Reach  the  Theatre  Market 


A  straight  line  is  still  the  shortest 
distance  between  seller  and  buyer. 
BETTER  THEATRES  is  that  straight 
line  in  the  motion  picture  business. 
Nearly  everyone  with  buying  author- 
ity in  the  field  is  a  reader.  So  are 
those  without  authority  but  with  ad- 
visory influence.  Reach  them  and 
you  have  gone  straight  to  all  of 
rket. 


Advertising  in  BETTER  THEATRES 
is  the  most  economical  as  well  as  the 
most  direct  route  from  you  to  your 
customer.  With  one  advertisement 
you  reach  the  whole  of  your  market. 
Not  a  prospect  is  missed.  Not  a 
cent  is  wasted. 

Detailed  and  audited  figures  to 
prove  these  statements  will  be  sent 
upon  request.  Address: 


your  mar 

BETTER  THEATRES,  407  S.  DEARBORN  ST.,  CHICAGO 


32 


Better  Theatres  Section 


May  7,  1932 


the  house  lighting  system.  Adjoining  this 
is  still  another  room  6x8  feet  in  size,  con- 
taining the  film  cabinet  and  work  table, 
and  also  a  metal  stand  with  automatic  re- 
wind. A  fourth  room  contains  toilet  and 
wash  basin  with  hot  and  cold  water  and 
a  towel  container  that  is  kept  supplied  by 
the  janitor. 

"Best  of  all,  though,  are  the  people  I 
work  for,  because  they  think  I  know  my 
business  and  there  is  nothing  I  ask  for  that 
I  do  not  get.  Just  to  show  you  the  kind 
of  people  they  are,  I  asked  for  a  set  of 
your  Bluebooks  of  Projection,  and  the 
company  is  sending  a  requisition  for  the 
same. 

"I  have  overcome  the  bad  habit  that  the 
drive  on  the  W.  E.  system  has  of  pumping 
oil,  and  if  you  would  care  to  know  more 
about  this,  I  will  write  you  later  explain- 
ing how  it  is  done. 

"Oh,  yes,  by  the  way — when  your  first 
handbook  came  out  I  was  a  member  of  the 
Peoria,  111.,  local,  which  body  purchased 
a  copy  for  each  of  its  members. 

"When  are  we  going  to  get  films 
mounted  on  2, 000- foot  reels?  From  the 
standpoint  of  saving  film  that  is  now  used 
for  leaders,  and  from  the  cost  of  replace- 
ments due  to  doubling  up,  it  seems  to  me 
the  cost  of  new  shipping  boxes  and  reels 
would  be  more  than  offset  during  the  first 
year." 

Well,  that  is  a  long  letter,  but  it  is,  I 
believe,  a  very  interesting  one.  Only  the 
genuine  old-timer  can  look  back  upon  the 
early  days,  comparing  them  with  the  pres- 
ent. (Friend  Spoonts  need  not  swell  up 
and  pop  off  his  vest  buttons.  I  am  a 
granddad,  too — six  of  em!  Laugh  that 
off!) 

I  read  your  comment  about  nursing  the 
business  and  can  testify  that  that  is  pre- 
cisely what  we  were  doing  25  years  ago. 
Some  of  the  newer  ones  may  occasionally 


forget  the  fact  that  if  we  old-timers  had 
not  attended  to  that  nursing  25  years  ago, 
they  would  not  themselves  be  in  the  mo- 
tion picture  industry,  because  in  all  human 
probability  there  would  not  today  be  any 
such  industry. 

Twenty-five  years  ago  a  very  large  ma- 
jority of  those  in  the  business  did  not  be- 
lieve it  would  become  permanent.  I  hap- 
pened to  be  one  who  did,  and  I  worked 
with  that  idea  and  end  in  view. 

To  the  present  day  projectionist,  doubt- 
less such  a  tale  of  a  water  rheostat  seems 
the  "bunk."  I,  myself,  remember  how  at 
one  time,  about  25  years  ago,  I  was  sent 
out  to  a  village  to  put  on  a  show  for  a 
school  and  a  church  combined.  I  got  there 
only  to  discover  they  had  not  sent  a 
rheostat.  Fortunately  I  was  able  to  dig 
up  a  lot  of  copper  wire,  which  I  hooked 
to  the  top  strand  of  a  barbed-wire  fence, 
moving  the  wires  gradually  closer  together 
until  I  got  the  current  I  wanted.  I  got 
along  very  well,  the  only  trouble  being 
that  one  fence  post  burned  up.  .  .  .  Yes. 
I  remember  the  old  gunnysack  "take-up" 
very  well  indeed,  and  I  can  tell  you  a  few 
yarns  about  that,  too ! 

Your  outfit  sounds  good,  except  for  one 
thing:  If  you  have  a  motor-generator 
set  and  storage  batteries  are  in  the  same 
room,  you  had  better  keep  it  mighty  well 
ventilated,  since  otherwise  the  acid  fumes 
eventually  will  attack  the  insulation  of  the 
motor-generator  and  you  may,  and  prob- 
ably will,  have  trouble. 

We  will  be  very  glad  to  hear  of  the 
remedy  for  oil  pumping. 

LARGE  VERSUS 
SMALL  PICTURE 

this  IS  a  subject  which 
has  been  dealt  with,  lo,  these  many  times. 
It  will  probably  be  dealt  with  many  times 


again,  for  it  is  of  very  real  importanct 
from  the  box  office  angle,  and  one  of  which 
there  is  not  as  yet  much  apprehension. 
There  are  still  exhibitors  and  managers 
who  believe  in  the  huge  picture,  though 
there  number  apparently  is  decreasing. 

There  are  numerous  and  very  obvious 
objections  to  the  huge  screen  image,  or 
even  to  a  very  large  one.  There  are,  it 
seems  to  me,  some  simple  rules  which  may 
be  easily  applied,  save  in  theatres  having 
extreme  viewing  distances.  In  their  cases 
I  believe  no  rules  may  be  applied.  Theirs 
is  purely  a  matter  for  intelligent  com- 
promise. 

Anyone  at  all  familiar  with  the  condi- 
tions imposed  upon  projection  as  it  now 
is,  can  hardly  fail  to  understand  the  dif- 
ficulty of  adequately  illuminating  a  large 
picture  and  illuminating  it  evenly  all  over 
its  surface.  It  is  an  attempt  to  pass  an 
enormous  amount  of  light  through  a  small 
aperture  and  distribute  it  evenly  over  a 
relatively  great  amount  of  space,  and  that 
is  a  difficult,  if  not  an  impossible,  thing  to 
do.  Moreover,  this  difficulty  is  consider- 
ably enhanced  when  we  deal  with  sound- 
on-films,  since  the  projector  aperture  is 
then  still  further  reduced. 

A  screen  22  feet  wide  by  16  feet,  8 
inches  high  contains  363  square  feet,  or 
152,272  square  inches,  therefore  if  the  film 
photograph  were  one  square  inch  in  area, 
it  would  require  that  number  of  them  to 
cover  its  surface.  But  the  sound-on-film 
has  really  only  something  like  .75  of  a 
square  inch  of  area,  hence  it  would  require 
approximately  165,000  of  them  to  cover  a 
22x1 6.5-foot  screen.  In  other  words,  the 
magnification  is  in  that  proportion. 

Let  us  look  at  it  from  another  angle 
also:  A  22-foot-wide  screen  is  22x12,  or 
164  inches  wide.  If,  then,  the  film  pic- 
ture were  exactly  one  inch  wide,  it  fol- 
lows that  any  fault  in  the  film  photograph 
would  be  164  times  as  wide  upon  such  a 
screen  as  it  was  in  the  film  photograph  it- 
self. Looking  at  the  matter  from  this 
viewpoint,  we  may  readily  see  what  an 
effect  increasing  the  size  of  the  screen 
image  has  upon  making  visible  to  the  audi- 
ence all  defects  there  may  be  in  the  film 
photograph.  And,  marvelous  as  is  the 
photography  of  today  as  applies  to  motion 
pictures,  it  is  hardly  to  be  expected  that 
it  is  without  defects.  Every  print  received 
for  projection  contains  photographic  de- 
fects. Some  contain  many  of  them.  If 
the  magnification  be  not  so  great,  these  de- 
fects are  not  so  visible  upon  the  screen, 
and  certainly  that  is  something  to  be  de- 
sired. 

Another  important  thing  which  has  im- 
portant bearing  upon  picture  size,  is  the 
fact  that  graininess  visibility  increases  di- 
rectly with  increased  magnification.  Many 
productions  which,  if  projected  as  a  16-foot 
picture,  would  show  little  if  any  signs  of 
graininess,  but  would  have  an  enormous 
amount  of  it  were  the  screen  image  in- 
creased to  22  feet  wide. 

It  must  be  also  considered  that  the 
small  picture  is  much  more  beautiful  and 
much  more  comfortable  to  the  eyes  of  those 
occupying  the  front  half  of  the  theatre 
than  is  the  larger  one.     From  the  front 


"STAGE  EQUIPMENT 
WITH  A 

REPUTATION" 


jgVERY  new  theatre — every  remodeled  house — 
presents  a  new  set  of  problems  in  the  design  of 
stage  equipment.  It  will  pay  you  to  consult  with  us. 
Our  long  experience  is  at  your  command. 


PETER  CLARK,  INC. 

Stage  Equipment  Specialists  for  Over  25  Years 

542  West  30th  St.,  New  York 


May  7,  1932 


Motion  Picture  Herald 


33 


half  of  the  theatre  the  large  picture  looks 
more  or  less  "coarse,"  unless  the  screen  can 
be  placed  at  the  back  of  a  deep  stage, 
which  adds  to  the  distance  of  the  screen 
from  the  rear  seats  and  thus  forces  over- 
illumination  insofar  as  concerns  the  front 
part  of  the  theatre.  It  also  adds  to  the 
difficulties  of  sound  projection.  It  is  a 
complicated  and  very  difficult  thing,  all 
right,  no  matter  how  it  be  viewed. 

"Well,"  you  ask,  "what  then  should  be 
the  size  of  the  screen  image?" 

In  answering  that  question  I  can  only 
set  forth  my  own  individual  impressions 
and  opinions.  There  are  several  points  to 
be  considered,  each  one  of  which  has  an 
important  bearing  when  one  must  decide 
what  the  size  of  the  picture  should  be  in 
any  particular  theatre.  In  fact,  in  some 
ways  this  question  involves  the  planning 
of  and  construction  of  theatres.  If  a  thea- 
tre auditorium  have  great  depth,  either  the 
screen  image  must  be  very  large  or  the 
screen  must  be  very  brilliantly  illuminated 
if  the  picture  details  are  to  be  comfortably 
visible  from  the  rear  seats.  And  there 
lies  the  great  difficulty,  for  it  automatical- 
ly follows  that  either  a  huge  picture  size, 
or  a  highly  brilliant  screen  illumination, 
will  not  set  up  the  best  condition  in  the 
front  half  of  the  theatre.  Visibility  as  ap- 
plies to  the  screen  image  is  the  product  of 
two  things ;  namely,  picture  area  and 
screen  brightness.  Any  increase  in  either 
the  area  or  brightness  makes  the  picture 
more  visible  from  a  great  distance,  and 
harder  on  the  eyes  at  less  distance. 

We  now  have  a  few  large  theatres  in 
which  the  maximum  viewing  distance  is 
such  that  it  is  impractical  to  use  anything 
less  than  a  20-  or  22-foot  screen  image, 
except  that  the  screen  illumination  be  so 
brilliant  that  every  bright  spot  in  the  pic- 
ture constitutes  more  or  less  of  a  large 
glare  spot  to  the  eyes  of  those  seated  in  the 
front  portion  of  the  auditorium. 

As  a  matter  of  fact,  in  auditoriums 
where  the  maximum  viewing  distance  is  as 
high  as  from  120  to  150  feet,  even  the  22- 
foot  picture  must  be  pretty  brilliantly  il- 
luminated if  it  is  to  be  comfortably  visible 
from  the  rear  seats,  and  unless  it  be  com- 
fortable from  those  seats,  they  are  not  de- 
sirable seats. 

It  would  seem  that  a  22-foot  picture 
ought  to  be  about  the  absolute  limit  in  size, 
so  long  as  the  present  projector  aperture 
dimensions  are  retained.  It  also  would 
seem  reasonable  that  theatre  auditoriums 
should  not  have  a  maximum  viewing  dis- 
tance greater  than  will  enable  those  in  the 
rear  seats  to  view  the  picture  in  comfort 
without  necessitating  sufficient  screen  il- 
lumination to  set  up  objectionable  eye 
strain  for  those  down  front. 

INTELLIGENCE 

AND  CO-OPERATION 

as  you  all  know,  I  am 
now  engaged  in  making  measurements  of 
screen  illumination  in  various  theatres.  In 
this  work  I  have  met  with  courtesy  and 
kindness  from  all  projectionists,  but  in  one 
it  was  something  even  more  than  this.  I 
visited  the  projection  room  of  this  theatre 


the  day  before  the  measurements  were  to 
be  made,  finding  two  men  on  duty.  The 
man  in  charge  (or  presumably  he  was  in 
charge  during  the  absence  of  the  chief  pro- 
jectionist) was  an  energetic,  clean-cut 
gentleman,  and  I  mean  exactly  that.  It 
was  a  pleasure  to  talk  to  him.  A  dozen 
words  had  not  been  said  before  I  concluded 
he  was  really  interested  in  his  profession. 
Soon  I  came  to  understand  that  he  studied 
and  understood  it. 

I  explained  what  I  would  want  the  next 
morning.  He  advised  me  that  the  house 
opened  at  10  o'clock,  but  that  he  and  the 
other  projectionist  then  on  duty  came  on 
duty  at  9:30.  I  asked  that  he  be  just  a 
few  moments  early  if  he  would,  as  the 
time  would  be  short.  However,  I  did  not 
get  there  myself  until  one  minute  after 
9:30,  and  the  white  light  went  on  the 
screen,  ready  for  me,  just  as  I  entered. 
There  was  no  delay.  He  was  on  the  job, 
ready  and  waiting  to  co-operate  until  the 
job  was  finished  shortly  before  10  o'clock. 

What  I  am  getting  at  is  this:  There 
was  something  to  be  done  for  the  good  of 
projection  (or  we  hope  it  will  work  out 
that  way,  anyhow),  and  this  man  was 
eager  and  willing  to  do  everything  possible 
to  help.  He,  I  discovered,  not  only  was 
able  to  put  a  good  picture  on  the  screen 
and  good  sound  through  the  horns,  but 
also  was  able  to  work  well  and  efficiently 
for  the  reason  that  he  knew  a  lot  about  the 
"whys  and  wherefores"  of  projection  mat- 
ters. He  therefore  is  a  valuable  man  and 
one  I  hope  and  believe  will  "get  ahead"  in 
the  profession. 

LICENSED 
PROJECTIONISTS 

THOMAS   L.    JACKSON,  of 

Chicago,  writes,  "Just  had  an  argument  as 
to  how  many  projectionists  are  licensed  in 


New  \  ork  City  and  how  many  motion  pic- 
ture theatres  operate  in  that  little  village. 
Will  you  be  kind  enough  to  enlighten  us?" 

"Little  village?"  Maybe,  son,  maybe, 
but  at  least  we  never  have  to  tote  a  shovel 
along  to  clear  the  smoke  out  of  our  path 
when  we  wish  to  take  a  stroll !  Pay  us  a 
visit  sometime  and  look  at  some  real  cloud- 
scrapers.  There,  son,  stay  hitched,  will 
yuh ! 

As  to  licensed  theatres,  the  city  license 
department  is  unable  to  supply  me  figures 
later  than  for  1929.  In  that  year  the  total 
was  480,  distributed  as  follows:  Manhat- 
tan 76  theatres  seating  in  excess  of  600 ; 
79  seating  less  than  that  number ;  and  five 
airdomes.  Brooklyn  had  90,  82  and  six 
on  the  foregoing  basis,  and  on  the  same 
basis  the  Bronx  had  49,  13  and  five; 
Queens  43,  20  and  three ;  and  Richmond 
(Staten  Island)  five  and  five,  with  no  air- 
domes. 

As  to  licensed  projectionists,  our  li- 
censing authority,  the  Department  of  Wa- 
ter Supply,  Gas,  and  Electricity,  believes 
in  being  generous.  It  granted  licenses  to 
5,532  last  year. 

However,  that  is  really  not  quite  so  bad 
as  it  looks,  for  many  holding  New  York 
City  projectionist  license  cards  work  out- 
side the  city,  merely  holding  the  cards 
(which  may  be  renewed  from  year  to  year 
without  expense  or  any  re-examination  at 
all)  for  display. 

However,  the  holding  of  a  New  York 
City  projectionist  license  card  is  nothing 
much  to  be  proud  of,  for  the  very  simple 
reason  that  it  does  not  signify,  nor  does  the 
city  hold  it  to  signify,  that  the  holder  is  a 
competent  projectionist,  or  even  a  com- 
petent "apparatus  operator."  As  a  matter 
of  cold  fact,  the  law,  so  the  department  has 
many  times  advised  me,  provides  only  for 
examination  on  just  one  thing ;  name- 
ly,  competence   to    project   film  without 


It 


MORE  PROOF  BY  UNCLE  SAM 

AFTER  EXTENDED  TESTS  UNDER 
ACTUAL  OPERATING  CONDITIONS 

U.  S.  ARMY  MOTION  PICTURE  SERVICE 

HAS  SPECIFIED  AND  ORDERED 


R  SERVICE 


CURTAIN  MACHINES 


FOR  ITS  CHAIN  OF  THEATRES  THROUGHOUT 
THE  UNITED  STATES  AND  FOREIGN  POSSESSIONS 

1932  WILL  REWARD  FIGHTERS 


AUTOMATIC  DEVICES  COMPANY 

739  HAMILTON  ST.,  ALLENTOWN,  PA. 

Also  Manufacturers  of  STABILARC  Motor  Generator  Equipment 


34 


Better  Theatres  Section 


May  7,  1932 


danger,  or  perhaps  I  might  better  say,  un- 
due danger  of  film  fire. 

The  authorities  seem  imbued  with  the 
idea  that  fire  danger  is  the  only  thing  that 
counts,  in  which  connection  I  might  re- 
mark that  it  surely  can  not  count  for  much, 
either,  since  many  men  who  were  licensed 
almost  a  uuarter  of  a  century  ago,  when 
maximum  amperage  permitted  for  projec- 
tion in  New  York  was  25,  have  not  in  all 
that  time  been  re-examined. 

The  questionable  part  of  all  this  is 
found  in  the  fact  that  many  out-of-town 
men  carry  these  license  cards  for  no  other 
purpose  on  earth  except  to  indicate  to  ex- 
hibitors that  they  are  competent  projection- 
ists. I  have  myself  had  New  York  City 
license  cards  sprung  on  me  as  proof  of 
competence,  the  holder  doubtless  being 
much  surprised  when  I  laughed. 

It  really  is  a  shame  that  our  largest  city 
should  consent  to  issue  license  cards  (well 
knowing  they  might  be  used  in  exactly  that 
fashion),  without  a  full,  complete  exami- 
nation of  all  applicants,  and  for  that  mat- 
ter, a  re-examination  at  reasonable  in- 
tervals, say  upon  application  for  license  re- 
newal each  alternate  year.  A  real  exami- 
nation, especially  if  coupled  with  a  re- 
examination every  two  years,  would  have 
a  very  powerful  effect  in  raising  the  stand- 
ards of  projection  knowledge  and  thus  tend 
to  provide  the  people  with  better  value  in 
amusement  and  entertainment  in  return 
for  the  many,  many  thousands  of  dollars 
they  pay  in  at  box  offices  each  day.  Not 


only  that,  but  it  would  tend  to  reduce  eye 
strain,  which  is  today  far  more  dangerous 
than  fire  hazard,  since  there  is  now  little 
danger  of  anything  except  possibly  smoke 
reaching  an  audience  from  a  film  fire,  and 
theatregoers  are  pretty  well  past  the  danger 
of  an  idiotic  stampede.  Moreover,  if  the 
projection  room  be  properly  constructed 
and  equipped  with  a  proper,  very  simple 
vent  system  which  will  be  brought  auto- 
matically into  use  when  a  fire  starts,  every 
foot  of  film  in  the  projection  room  may  be 
burned  without  the  audience  even  being 
aware  there  is  a  fire. 

Eye  strain,  however,  cannot  be  guarded 
against  in  any  manner  except  by  the  ap- 
plication of  expert  knowledge  of  projec- 
tionists. It  is  present  today  in  many  thea- 
tres for  the  simple  reason  that  knowledge 
and  skill  are  not  applied,  either  because  of 
carelessness,  or  for  the  reason  that  the  pro- 
jectionist lacks  expert  knowledge  concern- 
ing his  craft. 

And  after  all  a  competent  examination  is 
a  rather  simple  matter.  At  least  it  is  not 
at  all  difficult.  It  may  consist  chiefly  in 
the  asking  of  very  simple  questions  having 
to  do  with  fundamentals.  It  would  re- 
quire little  if  any  apparatus  not  now  in 
possession  of  the  examining  board. 

A  man's  knowledge  may  usually  be  pret- 
ty accurately  ascertained  by  asking  a  few 
simple  questions  dealing  with  fundamen- 
tals. For  example,  suppose  an  examiner 
wishes  to  ascertain  how  much  real  knowl- 
edge  an   applicant  has  of  the  projector 


optical  train.  Let  him  ask  these  questions, 
or  others  of  similar  nature:  (A)  Explain 
in  complete  detail,  just  why  both  craters 
of  an  a.c.  arc  should  not  be  used  for  pro- 
jection? (B)  What  is  a  63^-inch  focal 
length  plano-convex  lens,  and  just  why  is 
it  a  63/2-inch  lens?  (C)  Why  will  a  lens 
not  focus  the  light  to  a  point?  (D)  Given 
a  condenser  having  a  6-inch  free  opening, 
located  with  converging  lens  12  inches 
from  projector  aperture,  will  all  light 
passing  the  projector  aperture  enter  a  pro- 
jection lens  2  inches  in  diameter  at  a  3- 
inch  working  distance  ?  Explain  by  sketch. 
(E)  Just  why  is  it  necessary  to  have  more 
than  one  blade  in  the  rotating  shutter  of 
a  projector,  and  upon  what  peculiarity  of 
the  human  eye  does  the  transformation  of 
rapidly  displayed  still  pictures  into  motion 
pictures  depend. 

If  an  applicant  answered  all  these  ques- 
tions clearly  and  promptly,  the  examiner 
might  conclude  that  he  understood  the  pro- 
jector optical  train,  the  action  of  light 
through  it,  and  projection  optics,  at  least 
fairly  well.  Much  depends  upon  how  the 
applicant  answers,  but  hesitancy  must  not 
always  be  construed  as  evidence  of  lack  of 
knowledge.  Some  men  just  can't  help  be 
scared  into  a  blue  funk  by  an  examination 
which  they  are,  under  normal  conditions, 
perfectly  able  to  pass.  An  examiner  must 
use  judgment  and  be  very  careful  to  de- 
termine whether  it  really  is  lack  of  knowl- 
edge, or  fright,  or  an  inability  to  express 
one's  ideas,  that  is  at  fault. 


Dependable  1 


Why,  many  exhibitors  wouldn't  think  of 
running  their  theatres  without 


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Every  Theatre  Needs  These 
as  a  part  of  its  Equipment 

RICHARDSON'S 
MOTION  PICTURE 
HANDBOOKS 


Vols.  1  and  2  --------  $  6.20 

Vol.  3   (on  sound  only)     -    -    -    -  $5.10 

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35 


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— 


SHOW  BUSINESS  IN 
THE  WEST  INDIES 

I  just  had  a  talk  with  a 
man  from  the  British  West  Indies.  We 
do  a  lot  of  kicking  about  prices  up  here. 
Just  listen  to  this: 

Down  in  British  West  Indies  you  can 
get  a  pint  and  a  half  of  rum  for  50c,  and 
it's  real  rum,  too !  The  best  theatre,  has 
the  following  prices:  The  front  of  the  pit 
is  reserved  for  negroes  at  18c  per  seat. 
The  rest  of  the  downstairs  is  48c.  The 
balcony  was  60c,  but  has  been  reduced  to 
48c.  Boxes  are  the  same  price  as  balcony 
seats — 48c. 

The  theatre  has  one  manager  and  two 
projectionists,  the  second  of  which  latter 
receives  the  munificent  sum  of  $3.50  per 
week.  So  after  all  I  guess  he  does  not  con- 
sume much  rum,  even  at  the  price  men- 
tioned !  There  are  two  ticket  sellers— two 
girls  receiving  $3  and  $4  per  week,  re- 
spectively. The  ticket  collector  gets  $3 
per  week,  and  a  caretaker  gets  $4.50. 
Boys  doing  cleaning  receive  96  cents  per 
week.  The  managers  in  large  theatres  re- 
ceive close  to  $150  per  month. 

A  PROJECTIONIST 
PRAISES  COLOR 

projectionist  Lester 
Borst  of  Two  Rivers,  Wis.,  writes, 
"May,  I,  through  our  department,  hand  a 
verbal  bouquet  to  Dr.  Herbert  Kalmus 
and  Technicolor  for  their  fine  achieve- 
ment, 'Manhattan  Parade?'  These  War- 
ner reels  make,  in  my  opinion,  a  big  strike 
on  the  alley  of  motion  picture  progress. 
It  is  a  distinct  surprise,  not  so  much  in 
the  color  itself  as  in  the  matter  of  sharp 
definition  and  register.  The  entire  picture 
is  clean-cut  and  sharp.  It  is  a  God-send 
to  every  projectionist  whose  hair  is  slow- 
ly turning  gray  in  the  attempt  to  get  good 
focus  in  projecting  color  prints.  Projec- 
tionists and  exhibitors  should  tender  con- 
gratulations to  the  men  whose  patient  re- 
search has  given  us  the  nearest  approach  to 
a  life-like  colored  image  up  to  this  time. 
Myself  and  my  co-worker,  O.  Loyd,  cer- 
tainly do  appreciate  such  a  piece  of  art." 

AN  INQUIRY  ON 
CROOKED  CRATERS 

EMORY     MYERS     of  the 

Strand  theatre  in  York,  Pa.,  asks,  'Will 
you  inform  me  as  to  why  the  positive  car- 
bon burns  crooked  in  my  Strong  hi-low 
lamp?  We  have  checked  up  several  times 
to  see  if  the  positive  and  negative  carbons 
are  lined  up  properly,  also  if  they  are  feed- 
ing as  they  should.  Each  time  everything 
seemed  to  be  in  perfect  condition.  By  lay- 
ing some  of  the  positive  carbons  on  the 
table  and  rolling  them  I  have  discovered 
that  some  of  them  are  straight  and  some 
are  not.  Tests  prove  that  the  straight 
ones  invaribly  burn  straight  and  the 
crooked  ones  crooked.  Our  arcs  pull  76 
amperes." 

Upon  receipt  of  this  letter  I  requested 
Friend  Myers  to  forward  samples  of 
burned  carbons,  which  he  did.  The  craters 


on  the  crooked  carbons  certainly  did  burn 
to  one  side  of  the  center.  One  side  of  the 
rim  of  the  crater  is  burned,  I  should  say 
at  a  guess,  3/64  of  an  inch  lower  than  the 
other. 

The  answer  seems  to  be  this :  Natural- 
ly, since  the  point  of  the  positive  carbon — 
the  crater — is  considerably  in  advance  of 
the  forward  carbon  support  in  which  the 
positive  carbon  rotates,  it  follows  that  if 
the  carbon  be  in  any  degree  crooked,  the 
point  of  the  carbon  will  wobble  more  or 
less  as  it  rotates.  Perhaps,  though,  the 
term  "wobble"  is  not  exactly  descriptive. 
The  center  of  the  crater  will  not  rotate 
exactly  on  an  imaginary  line  passing 
through  the  center  of  the  carbon.  Instead, 
it  will  decribe  a  very  small  circle  around 
it,  all  of  which  has  the  effect  of  throwing 
the  crater  slightly  out  of  center,  and  as 
the  center  oscillates  around  slightly,  the 
same  side  of  the  carbon  will  always  be 
nearest  the  aforesaid  imaginary  line.  This 
condition  will,  of  course,  throw  the  crater 
off  center,  and  there  you  are.  If  I  am  in 
any  degree  wrong  in  this  reasoning,  I  shall 
be  glad  to  be  corrected. 

A  RECORD 
SYSTEM  FOR  FILMS 

KENNETH    R.  CALDWELL, 

projectionist  of  Buffalo,  N.  Y.,  has  sent  in 
a  copy  of  a  film  record  book  which  he  pro- 
poses to  put  on  the  market.  The  book 
contains  36  excellent  film  record  blanks, 
each  blank  having  space  for  30  produc- 
tions. Opposite  each  blank  is  a  page  upon 
which  additional  notes,  rerouting,  special 
shipping,  etc.,  may  be  set  forth.  The  book 
is  well  got  up  and  should  serve  a  very  use- 
ful purpose. 

A  BIT  ABOUT 
SAMUEL  R.  BURNS 

SAMUEL    R.     BURNS  has 

been  elected  president  of  the  International 
Projector  Corporation,  to  succeed  Harley 
L.  Clarke,  resigned.  Before  accepting  this 
position,  Burns  resigned  as  secretary  and 
vice-president  of  the  Fox  Film  Corpora- 
tion. 

Mr.  Burns  has  been  intimately  con- 
nected with  the  manufacture  of  motion 
picture  projectors  for  the  past  18  years. 
He  joined  the  Nicholas  Powers  Company 
as  secretary  in  August,  1915,  retaining  that 
position  for  about  nine  years,  at  the  end 
of  which  period  he  was  elevated  to  the 
presidency  of  the  company. 

When  the  Nicholas  Powers  Company 
and  the  Precision  Machine  Company 
joined  forces  under  the  name  of  Interna- 
tional Projector  Corporation,  Mr.  Burns 
became  vice-president,  secretary  and  a  di- 
rector. He  retained  this  position,  or  posi- 
tions, until  his  recent  election  to  the  presi- 
dency. 

Since  1930,  Mr.  Burns  has  also  held  the 
position  of  vice-president  and  secretary  of 
the  Fox  Film  Corporation,  and  the  Fox 
Theatre  Corporation,  and  he  was  on  the 
board  of  directors  of  each. 

A  great  many  theatre  people  and  many 
members  of  the  Society  of  Motion  Picture 


Model  64  shown  with 
tube   covers  removed. 


The  Operadio  Dual  Amplifier 
protects  against  sound  failure 

Interruption-free  programs  for  the- 
atres of  1,200  seats  are  assured  by 
two  complete  independent  A.  C.  oper- 
ated amplifiers  using  type  '50  tubes 
in  the  output.  Control  facilities  en- 
able instant  changeover  from  left  to 
right  projector  and  from  top  to  bot- 
tom amplifier. 

Why  tolerate  uncertain  reproduction 
when  you  can  replace  your  old  ampli- 
fier at  low  cost  with  the  Operadio 
Model  64  Dual  Amplifier?  Your  pres- 
ent sound  head  and  stage  sneakers 
may  be  used.  Write  for  complete  in- 
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Name  • 
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36 


Better  Theatres  Section 


May  7,  1932 


TRADE  MARK 


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J.  C.  Enslen,  Gen.  Sales  Mgr. 
"Service   After  Sales" 


Engineers  have  a  personal  acquaintance 
with  Mr.  Burns.  I  am  very  sure  every 
one  of  them  will  join  me  in  heartiest  good 
wishes  for  success,  both  to  himself  per- 
sonally, and  to  the  company  of  which  he 
is  now  official  head. 

THE  SOCIETY 

AND  THE  ACADEMY 

away  back  in  about 
1914,  the  Society  of  Motion  Picture  En- 
gineers took  form,  and  since  that  time,  it 
has  worked  hard,  enjoyed  a  healthy 
growth,  and  has  accomplished  a  tremen- 
dous amount  for  the  benefit  of  the  entire 
industry,  all  of  which  has  been  done  with- 
out any  considerable  cost,  in  money,  to  any- 
one outside  the  Society.  Many  men,  in- 
cluding myself,  have  donated  a  rather 
huge  amount  of  work  to  the  upbuilding  of 
this  splendid  body  and  the  furtherance  of 
its  objects.  This  these  men  have  done 
willingly  and  cheerfully,  without  money 
or  price,  because  of  the  fact  that  such  work 
promised  to,  and  later  did  accomplish,  re- 
sults of  very  large  value  to  the  motion  pic- 
ture industry  and  everyone  connected 
therewith. 

A  relatively  short  while  since,  another 
body  was  formed  on  the  West  Coast,  called 
the  Academy  of  Motion  Picture  Arts  and 
Sciences.  This  body  is  to  a  large  extent 
composed  of  men  directly  connected  with 
the  production  end  of  the  industry.  It  is 
for  the  most  part  supported  by  the  motion 
picture  producers  and  interests  directly 
connected  therewith.  It  has  already  ac- 
complished a  very  considerable  amount  of 
very  valuable  work  in  the  interests  of  the 
entire  industry. 

This  body  has  been  welcomed  into  the 
field  most  cordially.  Just  now,  however, 
there  are  opinions  that  the  Academy  has 
not  shown  proper  disposition  to  co-operate 
with  the  S.M.P.E.  as  it  should.  In  the 
matter  of  the  Standard  Release  Print  and 
in  the  change  in  camera  and  aperture  di- 
mensions, for  example,  it  cannot  be  denied 
that  the  Academy  proceeded  a  very  con- 
siderable distance  without  any  apparent  in- 
tention of  consulting  with  the  Society, 
which  latter  is,  and  for  a  long  while  has 
been,  the  governing  body  in  the  matter  of 
standards. 

Now,  I  do  not  believe  that  the  Academy 
has  any  intention  of  working  at  cross  pur- 
poses with  the  Society  of  Motion  Picture 
Engineers,  or  in  any  way  to  ignore  it.  It 
would  be  the  height  of  foolishness  for  these 
two  great  and  worthy  bodies  to  work  in 
any  but  that  most  friendly  and  helpful. 
They  must,  in  the  very  nature  of  things, 
work  in  perfect  harmony  if  the  greatest 
amount  of  good  is  to  be  accomplished,  each 
consulting  with  and  assisting  the  other  in 
hearty  co-operation,  each  working  within 
well  defined  fields. 

There  is  great  need  for  both  of  these 
bodies.  If  I  may  venture  a  suggestion,  it 
would  be  that  the  governing  officers  of  each 
body  meet  and  come  to  some  definite 
understanding  as  to  how  the  two  organ- 
izations mav  function  with  maximum  bene- 
fit at  all  times  to  the  great  industry  they 
represent. 


Minuets 
and  Motions 


given  a  man  of  any  cer- 
tain degree  of  mental  power,  what  that 
man  may  accomplish  in  any  certain  period 
of  time  is  dependent  upon  two  factors; 
namely,  minutes  and  motions. 

In  each  day's  work  the  projectionist 
has  a  certain,  definite  number  of  minutes 
during  which  much  or  little  may  be  ac- 
complished. Some  men  use  these  minutes 
efficiently.  Without  fuss,  hurry  or  bluster 
they  get  a  rather  astonishing  amount  of 
work  done,  and  well  done,  too! 

Other  men  use  the  available  minutes 
with  enormous  inefficiency,  with  the  re- 
sult that  while  they  seem  to  work  much 
harder  than  the  quiet,  unhurried  man, 
they  in  reality  accomplish  less.  More- 
over, it  is  not  in  the  least  unlikely  that 
their  work  will  be  lacking  in  excellence, 
as  compared  with  the  work  of  the  man 
who  uses  his  minutes  efficiently.  They 
make  altogether  too  many  motions.  They 
usually  make  little  or  no  intelligent  effort 
to  plan  their  work,  or  to  arrange  and 
keep  the  various  tools  in  a  convenient 
location. 

Analyzed,  this  resolves  itself  into  a 
situation  in  which  one  man  uses  his  brains 
to  good  effect,  whereas  the  other  does 
not.  Almost  invariably  the  really  effi- 
cient workman  will  be  found  working 
quietly  and  unhurriedly.  Almost  without 
exception  when  the  inefficient  workman 
has  some  hurry-up  duty  to  perform,  he 
will  be  found  charging  around  "like  a 
bull  in  a  china  shop." 

Remember  this:  When  you  accept  a 
position  as  projectionist  you  automatically 
sell  the  exhibitor  a  certain,  definite 
amount  of  time,  measured  in  hours,  each 
day.  By  so  doing  you  automatically  agree 
that  during  those  hours  you  will  use  all 
your  knowledge  of  projection  and  such 
physical  effort  as  may  be  necessary  to 
place  before  his  audiences  the  very  best 
performance  that  can  be  obtained  from 
the  equipment  and  working  conditions 
provided  by  the  employer. 


RCA  EXCITER 
LAMP  SUPPLY 

E.  E.  Van  Fradenburg, 
projectionist  of  the  Valley  theatre  in  Man- 
assa,  Colo.,  writes  as  follows: 

"In  a  recent  conversation  with  an  RCA 
service  man,  he  made  the  statement  that 
on  the  new  all-a.c.  equipment,  they  use 
what  is  called  a  Rectox  Transformer  for 
exciter  lamp  supply,  but  that  this  unit 
does  not  actually  contain  either  a  Rectox 
unit  or  any  other  type  of  rectification. 
Also,  that  the  exciter  lamp  uses  straight 
unfiltured  a.c.  This  service  man  asserts 
that  the  hum  is  not  noticeable,  except  at 
'full  gain,'  and  that,  of  course,  is  prac- 
tically never  used.  Will  you  inform  me  as 
to  how  this  may  be  possible.  It  seems  to 
me  that  to  merely  transform  a.c.  to  an  ex- 
citer lamp  voltage  would  certainly  set  up 
a  very  pronounced  60-cycle  hum. 

"On  the  newer  type  of  RCA  equipment, 
they  don't  use  a  pre-amp.,  as  we  ordinarily 
think,  but  instead  use  a  transformer  to 
couple  from  the  p.e.  cell  to  the  main  volt- 
age amplifier.  It  seems  to  me  that  the 
distortion,  even  in  the  most  carefully  de- 
signed transformer,  would  be  rather  large 


May  7,  193? 


Motion  Picture  Herald 


37 


in  this  kind  of  a  hook-up.  Can  you  explain 
just  how  it  works?  I  presume  the  trans- 
former is  a  step-down  type  to  increase 
current." 

The  matter  was  referred  to  RCA's 
engineering  department,  and  the  following 
reply  has  been  received. 

"Dear  Mr.  Richardson:  I  am  return- 
ing herewith  Mr.  E.  C.  Van  Fradenburg's 
letter  of  February  6th,  inquiring  about 
RCA  Photophone  a.c.-operated  equipment. 
The  special  size  RCA  Photophone  a.c.- 
operated  equipment  for  theatres  under  500 
seats  makes  use  of  alternating  current  for 
lighting  the  exciter  lamps.  These  lamps 
have  an  especially  heavy  filament  in  order 
to  reduce  the  temperature  variations  during 
the  alternating  current  cycle.  This  type 
of  operation  has  proved  to  be  practical  and 
very  satisfactory.  It  is  especially  so  be- 
cause noiseless  recording  is  being  used  more 
extensively  all  the  time.  With  noiseless 
recording  very  little  light  from  the  exciter 
lamp  reaches  the  photocell  during  quiet 
intervals,  therefore  the  hum  introduced 
from  the  exciter  lamp  without  a  film  in 
the  projector  disappears  when  a  film 
recorded  by  the  noiseless  process  is  used. 

"RCA  Photophone  equipment  has  never 
employed  a  photoelectric  cell  amplifier.  A 
transformer  has  always  been  used  to  couple 
the  photoelectric  cell  to  the  main  voltage 
amplifier.  The  transformer  steps  down 
the  voltage.  Its  impedance  ratio  is  of  suit- 
able value  to  insure  satisfactory  operation 
and  freedom  from  external  pickup  in  the 
lines  running  from  the  sound  head  to  the, 
amplifier.  This  transformer  is  not  a 
source  of  distortion  and  has  proved  to  be 
more  desirable  than  a  photoelectric  cell 
amplifier,  as  it  is  much  less  susceptible  to 
vibrations  of  the  projector.  This  method 
is  used  in  the  highest-grade  reproducing 
sound  heads  for  re-recording  purposes  in 
the  recording  studios." 

INVENTIONS 
AND  PATENTS 

I  constantly  receive  re- 
quests from  projectionists  and  others  as 
to  the  advisability  of  securing  patents  on 
something  the  one  making  the  request  has 
invented.  Many  couple  this  with  the  ques- 
tion, "Do  you  think  I  can  make  money 
with  it?" 

As  to  the  last  question,  anyone's  guess 
would  be  exactly  as  good  as  my  own.  As- 
suming the  article  to  be  really  needed,  and 
that  it  is  a  practical  thing  from  the  com- 
mercial viewpoint  (which  involves  many, 
many  things),  whether  or  no  it  would 
"pay"  depends  largely  upon  how  business- 
like and  shrewd  the  inventor  may  be. 
Some  men,  you  know,  could  not  make 
money  no  matter  how  excellent  the  proposi- 
tion. It  just  is  not  in  them.  Others  would 
"clean  up"  if  sent  to  Alaska  with  a  ship- 
load of  ice. 

As  to  my  passing  judgment  of  value 
upon  the  excellence  of  an  invention  merely 
from  a  written  description  and  drawings, 
it  just  cannot  be  done.  Even  the  inventor 
cannot  possibly  know  that  his  brain-child 
will  work  out  well  in  practice.  Every 


invention  must  be  tried  out  in  the  field 
before  its  relative  merits  can  possibly  be 
known.  The  thing  that  may  look  won- 
derful and  work  just  fine  in  the  labora- 
tory, or  in  the  hands  of  experts,  may  de- 
velop faults  a-plenty  when  placed  out  in 
the  field  in  the  hands  of  the  men  who  will 
actually  handle  and  use  it.  Often  they  are 
inexpert,  and  not  infrequently  more  or  less 
careless.  The  invention  must  therefore  be 
not  only  basically  excellent,  but  also  more 
or  less  fool-proof. 

Then,  too,  it  is  always  possible  (a)  that 
the  invention  may  be  too  difficult  or  too 
costly  to  manufacture,  (b)  that  because 
manufacturers  are  already  tooled  up  for 
something  else,  its  adoption  by  them  would 
entail  a  prohibitive  cost,  (c)  that  it  would 
force  too  many  changes  in  existing  appara- 
tus to  permit  of  its  adoption,  (d)  that  for 
some  reason  other  than  those  named,  manu- 
facturers may  not  care  to  make  the  change 
(and  the  inventor,  of  course,  cannot  force 
them  to  adopt  his  device  unless  they  are 
willing),  (e)  that  the  article  has  already 
been  invented  and  patented,  but  never  put 
into  use  (there  are  many,  many  cases  of 
this  sort,  though  of  course  in  that  event  a 
patent  would  not  be  granted,  or  if,  through 
some  blunder,  it  were  granted,  it  would  of 
course  be  worthless),  (f)  that  the  inven- 
tion may  be  too  complicated  or  too  delicate 
for  use  in  the  hands  of  any  but  experts. 

There  is  only  one  intelligent  course  for 
the  inventor  to  pursue:  Have  sufficient 
faith  in  his  invention  to  protect  it,  and  then 
see  what  he  can  do  toward  securing  its 
adoption  and  getting  some  coin  out  of  it 
■ — a  dadbinged  hard  thing  to  do,  if  you 
ask  me. 

SOME  VERY 
PLAIN  TALK 

sometimes  it  seems  nec- 
essary to  talk  very  plainly  concerning 
abuses,  if  one  expects  to  secure  considera- 
tion which  may  lead  to  at  least  some  im- 
provement. This  is  especially  true  when 
the  abuses  may  be  perpetrated  by  members 
of  powerful  bodies  which  believe  them- 
selves to  be  very  nearly  impregnable ;  im- 
mune even  from  criticism.  Not  infre- 
quently it  becomes  necessary  to  sharply 
criticize  an  institution  in  which  one  be- 
lieves firmly.  Nothing  human  is  perfect 
and  powerful  bodies  not  infrequently  per- 
mit their  power  to  be  used  by  officers  of 
the  body  in  ways  which  every  thinking 
man  well  knows  are  not  right  ways. 

It  is  not  in  the  least  pleasant  to  be  forced 
to  criticize  such  bodies.  One  very  well 
knows  that  those  responsible  for  the  wrongs 
will  resent  such  criticism,  but  what  is  one 
to  do?  It  resolves  itself  into  a  choice  be- 
tween cowardice  and  peace,  with  the 
wrongs  uninterfered  with,  versus  plain 
duty  in  the  matter  of  open  criticism.  And 
there  you  are!  Criticism  then  becomes  the 
only  right  course. 

Without  naming  names  (I  concede  that 
much),  I  am  going  to  be  a  bit  rough.  The 
other  night  I  attended  a  motion  picture 
performance  in  a  theatre  within  the  con- 
fines of  Greater  New  York,  and  watched 


Look  Them  All  Over 
THEN  BUY 

SYNCROFILM 

Examine  all  the  sound  heads  on  the  market. 
Compare  their  design,  their  material,  their 
workmanship.  Listen  to  them  in  theatres 
changed  from  silent  projection  and  in 
houses  built  specially  for  sound.  We  wait 
your  decision  with  every  confidence,  for 
we  know  what  showmen  sincerely  trying  to 
give  as  good  a  show  as  possible  will  say. 

Enough  theatre  owners  did  this  to  place 
Syncrofilm  third  in  the  American  field  and 
first  in  many  foreign  countries.  They  all 
bought  under  a  satisfaction-or-money-back 
guaranty.   Not  one  has  asked  for  refund. 

We  are  so  confident  of  your  decision  in 
our  favor  because  Syncrofilm  has  one 
(among  many)  exclusive  feature  that  brings 
out  every  fine  tone  of  voice  and  music. 
This  one  feature  makes  the  performance 
of  Syncrofilm  so  outstanding  that  many 
Syncrofilm  owners  cashed  in  on  it  and  took 
all  the  other  benefits  as  velvet.  Ask  to  see 
their  letters. 

WEBER  MACHINE  CORP. 

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38 


Better  Theatres  Section 


May  7,  1932 


Scenic  Effects 

FOR  use  with  feature  pictures,  spe- 
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just  about  as  rotten  a  performance,  from 
the  projection  viewpoint,  as  it  has  been  my 
lot  to  view  in  quite  some  while. 

First  of  all,  while  the  lighting  of  the 
picture  was  not  distinctly  poor,  it  certainly 
was  nothing  to  boast  of.  This  might  or 
might  not  have  been  the  fault  of  the  pro- 
jection crew.  It  may  have  been  the  fault 
of  the  manager  or  of  the  circuit  heads. 
As  to  that,  I  do  not  know.  The  fact  re- 
mains, however,  that  the  picture  was  poorly 
lighted,  and  I  believe  quite  unevenly 
lighted. 

During  a  goodly  part  of  the  show  the 
picture  was  distinctly  hazy,  which  may  or 
may  not  have  been  the  fault  of  the  prints. 
I  could  not  determine  that  point  without 
a  personal  examination  of  the  prints.  I 
did  not  do  that  for  the  simple  reason  that 
when  the  show  was  over  I  was  so  angry 
that  had  I  visited  the  projection  room  I 
would  probably  have  said  things  which, 
if  two  husky  men  were  on  duty,  might 
have  got  me  thrown  out.  For  projection 
outrages  do  "get  my  goat,"  particularly 
those  which  are  obviously  due  entirely  to 
carelessness  on  the  part  of  projectionists. 

There  were  two  features,  one  of  them, 
"Hell  Divers" — a  most  excellent  produc- 
tion, by  the  way — was  literally  smeared 
with  oil  from  one  end  to  the  other.  The 
effect  was  nothing  less  than  terrible.  Not 
only  was  the  oil-mottled  screen  image  very 
hard  on  the  eyes,  but  also  the  beauty  of  the 
picture  was  just  plain  ruined.  I  had  pre- 
viously seen  "Hell  Divers"  where  projec- 
tion was  excellent.  I  therefore  knew  that, 
granting  some  possible  differences  in  prints, 
the  photography  was  excellent,  and  the  pic- 
ture a  beautiful  one  when  properly  pro- 
jected with  clean  film  and  everything  as 
it  should  be.  Its  failure  in  this  case,  there- 
fore, was  due  at  least  very  largely  to  oil, 
dirt  which  collects  in  oil  on  film,  and  poor 
lighting,  the  "very  largely"  representing 
some  possible  inferiority  in  prints,  which, 
however,  also  may  have,  been  a  bit  better 
instead  of  worse. 

But  as  though  all  this  were  not  enough, 
in  the  middle  of  the  show,  at  changeover, 
the  projectionist  actually  perpetrated  the 
crime  of  permitting  a  very  dirty,  trans- 
parent tailpiece  to  appear  on  the  screen. 
True,  the  period  of  white  screen  was  short, 
but  it  was  there,  and  for  that  I  can,  at 
this  day  and  age,  imagine  no  possible  ex- 
cuse. Such  a  thing  might  have  been  tol- 
erated occasionally  fifteen  years  ago,  but 
today — well,  the  man  who  permits  it  to 
occur  should  be  disciplined. 

When  the  show  was  over,  I  visited  the 
manager's  office,  prefacing  my  remarks 
with  the  statement  that  I  was  going  to 
talk  a  bit  rough.  I  guess  I  was  all  of 
that,  too,  for  I  certainly  did  set  forth  my 
opinion  of  such  a  performance  very  frankly, 
directing  the  manager's  attention  to  the 
fact  that  if  what  I  had  viewed  was  a  fair 
sample  of  the  projection  work  in  his  the- 
atre, then  at  least  a  goodly  number  of  the 
many  vacant  seats  were,  beyond  any  ques- 
tion of  a  doubt,  chargeable  directly  to  punk 
projection. 

When  the  men  in  that  projection  room 
permitted  the  screen  to  go  white  at  change- 
over, they  not  only  disgraced  and  discred- 


ited themselves  individually,  but  they  also 
disgraced  and  discredited  the  union  to 
which  they  belong.  That  is  evenly  and 
exactly  true,  and  you  all  know  it  is  true. 

The  union  itself,  through  its  officers, 
placed  the  men  in  this  projection  room. 
Through  its  wage  scale  it  fixed  their  wages, 
hours  of  labor,  and  to  a  considerable  ex- 
tent, their  working  conditions.  This  being 
true,  is  it  not  just  plain  common  sense  that 
the  union  itself  becomes  directly  responsible 
for  the  performance  of  these  men?  I  am 
totally  unable  to  conceive  any  possible 
grounds  upon  which  that  statement  could 
possibly  be  questioned,  much  less  disputed. 
Yet  it  was  palpably  evident  that  the  man- 
ager of  that  theatre  firmly  believed  it  im- 
possible, without  incurring  grave  danger 
of  serious  trouble,  to  secure  redress  of  his 
wrongs  through  the  union,  or  perhaps  I 
might  better  say,  through  the  union  officers. 

I  am  firmly  of  the  opinion  that  it  is  up 
to  all  unions,  regardless  of  how  powerful 
they  may  be,  to  deal  fairly,  squarely  and 
justly  with  the  employer.  While  on  the 
statement  of  one  manager  I  would  make 
no  charge  of  unfairness,  I  do  say  that  any 
union  which  would  presume  to  protect  its 
members,  or  any  one  of  them,  in  the  com- 
mission of  such  a  projection  outrage  as 
letting  the  screen  go  white  at  changeover, 
is  itself  unfair. 

And  now  another  thing,  this  time  on 
the  other  side  of  the  fence.  The  manager 
made  another  complaint,  concerning  which 
he  and  I  promptly  went  to  the  mat.  He 
admitted  the  production  "Hell  Divers" 
had  been  received  from  the  exchange  in  a 
terribly  oil-smeared  condition,  but  objected 
to  the  fact  that  the  projectionists  had  done 
nothing  about  cleaning  the  oil  off,  and 
right  then  and  there  I  "lit"  on  him  "all 
spraddled  out."  It  is  not  the  business  or 
duty  of  the  projectionist  of  a  theatre  to 
clean  film.  That  is  the  business  and  the 
duty  of  the  film  exchange.  It  is  one  of  the 
things  the  exchange  gets  paid  for. 

"It  is  the  duty,"  said  I,  "of  the  projec- 
tionist to  prevent  oil  from  getting  on  film 
during  the  time  it  is  in  his  charge.  It  is 
no  part  of  his  duty  to  clean  film  received 
in  an  oil-smeared  condition.  Were  I  work- 
ing as  projectionist  in  this  theatre,  I  would 
most  certainly  guarantee  that  no  oil  would 
get  on  the  films  while  they  were  in  my 
charge.  On  the  other  hand,  if  I  received 
oily  films  from  the  exchange,  I  would  im- 
mediately report  the  condition  to  you.  If 
you  wanted  me  to  clean  that  oil  off,  how- 
ever, I  most  certainly  would  demand  over- 
time for  the  work.  It  is  up  to  the  exchange 
to  supply  the  projectionist  with  films  in 
good  condition  to  project." 

We  had  quite  a  wordy  "battle"  over 
that,  but  he  finally  admitted  that  I  was 
"partly  right,"  but  assured  me  that  in  that 
matter  also  he  was  entirely  helpless,  which, 
if  true,  is  disgraceful. 

DOUBLING  UP 
OBJECTED  TO 

L.  a.  fox,  projectionist  of 
the  Capitol  theatre  in  Salisbury,  N.  C, 
writes : 

"Dear  Mr.  Richardson :  I  am  going  to 


May  7,  1932 


Motion  Picture  Herald 


39 


ALL  COMMUNICATIONS  TO 
F.  H.  RICHARDSON  SHOULD  BE 
ADDRESSED  AS  FOLLOWS: 

F.  H.  Richardson 
43-28  Thirty-ninth  Place 
Long  Island  City,  N.  Y. 


set  forth  my  views  with  regard  to  doubling- 
up  reels  of  film.  I  know  there  has  already 
been  a  great  deal  said  on  the  subject,  but 
it  Seems  that  much  more  must  be  said  be- 
fore the  process  is  finally  stopped. 

"There  may  be  a  few  points  of  advan- 
tage in  hooking  two  reels  together,  but  they 
are  so  few  as  compared  with  the  many  ob- 
jections to  the  process  that  I  believe  some- 
thing should  be  done  to  altogether  prevent 
it.  Doubling-up  not  only  destroys  some 
of  the  sound  track  and  some  of  the  picture 
itself,  but  also,  in  the  end  destroys  the 
standard  leader  and  the  standard  release 
print  changeover  dots.  Naturally,  after  a 
print  has  been  doubled  up  many  times,  the 
destruction  of  frames  reaches  a  point  where 
the  continuity  of  the  picture  is  very  seri- 
ously injured.  Then  too,  every  projection- 
ist knows  that  to  take  up  2,000  feet  of  film, 
the  take-up  tension  must  be  much  heavier 
than  is  necessary  when  using  1,000-foot 
reels,  which  naturally  puts  an  extra  strain 
on  the  first  few  hundred  feet  to  be  taken 
up.  Moreover,  in  case  of  fire,  the  chances 
are  that  twice  as  much  film  will  be  de- 
stroyed, and  the  burning  of  2,000  feet  of 
film  will  do  much  more  damage  to  projec- 
tion room  equipment  than  is  likely  to  be 
done  with  1,000  feet  burning. 

"Another  point  is  the  saving  in  carbons. 
Often  a  carbon  trim  will  be  too  short  to 
project  2,000  feet,  but  quite  long  enough 
to  project  1,000  feet.  In  our  particular 
case  we  save  145  sets  of  carbons  by  run- 
ning single  reels,  and  that  includes  the  ex- 
tra minutes  per  day  in  which  both  lamps 
are  burning  at  the  same  time.  Of  course, 
if  the  projectionist  lets  his  lamps  burn  four 
or  five  minutes  before  the  changeover,  the 
carbon  saving  will  not  amount  to  much. 
We  let  ours  burn  for  one  minute  before 
changeover. 

"In  closing  I  would  like  to  say  that  if 
the  practice  of  doubling  up  is  to  be  stopped, 
film  exchanges  must  find  some  reliable  sys- 
tem for  checking  up  on  the  theatres  that 


are  doing  it.  In  the  past  we  have  our- 
selves been  accused  of  cutting  up  film,  when 
the  blame  was  entirely  undeserved.  We 
think  doubling  up  is  a  very  bad  practice." 

Brother  Fox  has  set  forth  objections  to 
doubling  up  quite  competently,  I  think. 
He  does  not  seem  to  believe  there  are  any 
possible  arguments  in  favor  of  the  process. 
I  think  in  this  case  I  will  let  projection- 
ists who  object  to  the  1,000-foot  reels 
themselves  set  forth  the  advantages  of 
doubling  up,  meanwhile  inviting  friend 
Fox  to  give  a  little  thought  to  the  situa- 
tion as  regards  the  thousands  of  theatres 
in  which  only  one  man  is  in  the  projection 
room,  remembering  that  in  such  cases  the 
man  cannot  possibly  be  beside  the  working 
projector,  where  he  belongs,  and  at  the 
same  time  be  threading  up  another  projec- 
tor, trimming  its  lamp,  etc.,  which  situa- 
tion must,  of  course,  occur  just  twice  as 
often  with  1,000-foot  reels  as  with  2,000. 

Another  thing:  If  the  projection  room 
be  properly  equipped  to  take  care  of  fires, 
or  rather  the  smoke  and  fumes  resulting 
from  fires,  and  if  when  a  fire  occurs  the 
projector  magazine  doors  be  left  closed, 
as  they  should  be,  no  harm  will  result  from 
the  film  fire  to  any  part  of  the  projection 
room  equipment  or  to  the  projection  room 
itself,  except  of  course  to  the  magazine  in 
which  the  fire  occurs — or  if  the  fire  occurs 
in  the  lower  magazine,  then  to  the  maga- 
zine itself,  and  to  some  extent  to  the  mech- 
anism of  the  projector  on  which  the  fire 
occurs. 

That  is  all  I  am  going  to  say  about  this 
proposition  at  this  time. 

AN  AMAZING 
ELECTRICAL  DEVICE 

many  of  our  readers  have 
read  the  electric  traveling  sign  on  the  sides 
of  the  Times  Building  in  Times  Square, 
New  York  City.  There  are  only  14,800 
globes  in  use,  and  the  whole  sign  has  but 
a  mere  31,000  contacts.  The  voltage  is 
220.  Eleven  minutes  of  continuous  read- 
ing can  be  provided.  There  is  a  total  of 
one  million  three  hundred  and  eighty  thou- 
sand feet  of  wire  used.  Incidentally  any- 
one who  wishes  to  examine  this  amazing 
piece  of  work  may  do  so  when  he  visits 
New  York  by  asking  permission  of  the 
elevator  starter. 


The  Showman's  Opportunity 


{Continued  from  page  18) 


advantage  of  the  price  breaks.  That  the 
bottom  has  been  reached  is  a  reasonable 
supposition.  Consequently,  it  would  be 
well  to  consider  the  advisability  of  getting 
needed  improvements  under  way  before  de- 
mand starts  the  upward  swing. 

Entirely  aside  from  the  expense  angle, 
theatre  investments  must  be  protected  at  all 
cost.  Box  office  earning  power  must  not 
be  allowed  to  recede  further,  or  the  con- 
sequences may  be  disastrous.  House  ser- 
vice, equipment  and  inviting  appearance 
must  be  maintained.  Quality  of  projection 
is  no  less  important  as  a  factor  for  business 


success  than  it  ever  was.  In  fact  it  is  more 
important  now  than  ever,  because  the  nov- 
elty of  talking  pictures  has  subsided  and 
patrons  are  again  becoming  more  discrimi- 
native about  exterior  appearance,  comfort, 
atmosphere  and  general  environment  with- 
in the  theatre.  To  say  that  the  public  is 
not  appreciative  of  mechanical  improve- 
ments is  to  defy  the  judgment  and  experi- 
ence of  the  leaders  in  the  motion  picture 
industry.  The  exhibitor  who  is  able  and 
ready  to  buy  for  needed  improvements  now 
sits  in  the  king's  chair.  It's  a  buyer's 
market. 


LE  ROY  SOUND  HEADS 

Are  the  least  expensive  in  view  of  the 
many  years  of  trouble-proof  service  they 
will  give  the  exhibitor. 

One  hundred  positions  for  wear  adjust- 
ment of  the  front  edge  film  guide. 

Film  rollers  are  the  highest  grade  ball- 
bearing type. 

Rear  edge  film  guides  are  ball-bearing 
mounted.   (Cannot  be  worn  out.) 

Lighted  interior — window  in  door  which 
opens  to  right. 

Film  sprocket  guide  roller  locks  out  of 
the  way  for  easy  threading. 

Photo-electric  cell  is  accessible  from 
both  front  and  rear.  (Completely  housed 
in.) 

Photo-electric  cell  located  close  to  film, 
making  light  loss  very  low,  with  a  cor- 
responding greater  volume  from  amplifier. 

Optical  system— very  finest  made — pre- 
cision lens  and  highly  corrected  slit;  al- 
though projecting  maximum  amount  of 
light  obtainable,  will  clearly  reproduce 
8,000  cycles  and  over. 

COMPARE  THESE  FEATURES  WITH  THOSE 
OF  OTHER  SOUND  HEADS— THEN  BUY 
LE  ROY'S. 


421   Lyell  Ave.  Rochester,  N.  Y. 

Affiliated   with   Octo   Engineering   Ass'n,  Inc. 


Motion  Picture  Patents  My  Specialty 

PATENTS 

William  N.  Moore 

Patent  Attorney 

Loan   and   Trust  Building 
Washington,  D.  C 

The  first  important  step  is  to 
learn  whether  you  can  obtain  a 
patent.  Please  send  sketch  of  your 
invention  with  $10,  and  I  will 
examine  the  pertinent  U.  S.  patents 
and  inform  you  whether  you  are 
entitled  to  a  patent,  the  cost  and 
manner  of  procedure.  Personal 
attention.    Established  35  years. 

Copyright  your  play  SS.00 
Trade- Mark  your  goods  or  titles  $30.60 


40 


Better  Theatres  Section 


May  7,  1932 


PROJECTION  MART 


Equipment  News  and  Comment 


PORTABLE  REFLECTOR  ARC 

•  A  portable  reflector  arc  lamp  has  been 
placed  on  the  market  by  the  Strong 

Electric  Corporation  of  Toledo,  the  lamp 
being  designed  for  both  35-  and  16-mm. 
projection.  The  lamp  can  be  operated  from 
any  socket,  with  current  from  8  to  16  am- 
peres. It  weighs  under  25  pounds,  and 
has  an  overall  size  of  18x12x10  inches. 

ANOTHER  MILESTONE 

•  After  doing  business  for  24  years — 
practically  the  life  of  the  motion  pic- 
ture industry — at  the  same  old  stand,  564 
W.  Randolph  Street  in  Chicago,  the  En- 
terprise Optical  Manufacturing  Company 
(Motiograph)  has  removed  to  another 
address.  The  new  quarters,  in  the  same 
city,  are  at  4431  W.  Lake  Street,  in  a  sec- 
tion of  Chicago  little  more  than  a  prairie 
when  Motiograph  came  into  being. 

The  early  history  of  the  company  dates 
back  to  the  days  even  before  the  motion 
picture,  when  the  company  was  engaged  in 
the  manufacture  of  stereopticons  for  the 
projection  of  lantern  slides.  The  trade 
name  selected  for  the  instrument  was  "The 
Enterprise  Stereopticon."  It  was  largely 
due  to  the  selection  of  the  name  of  the  in- 
strument and  its  optical  characteristics 
that  the  name  of  the  company — The  En- 
terprise Optical  Manufacturing  Company 
— was  conceived.  In  later  years,  however, 
the  company  name  has  been  subordinated 
by  the  trade-mark  of  its  equipment,  Mo- 
tiograph, and  many  refer  to  the  company 
as  "The  Motiograph  Company." 

The  early  activities  of  this  company  date 
back  to  the  year  1898,  in  which  it  was  in- 
corporated. At  that  time  it  manufactured 
a  very  light  and  portable  motion  picture 
projector.  In  those  days  the  needs  of  the 
traveling  exhibitor  were  of  paramount  im- 
portance, since  the  motion  picture  theatre 
of  the  type  of  today  was  unknown  and  ex- 
hibitions of  motion  pictures  were  given 
as  added  attraction  to  the  stereopticon  lec- 
tures. From  1909  to  1911,  more  per- 
manent types  of  equipment  became  pro- 
gressively necessary.  In  this  manner  Mo- 
tiograph brought  out  the  pedestal  type  of 
base,  a  removable  double-bearing  move- 
ment and  a  motor  drive  built  into  the  pro- 
jector. 

In  1925,  O.  F.  Spahr,  present  head  of 
the  company,  who  had  long  been  associated 
with  it,  took  the  helm  as  president  and 
general  manager.  The  double-bearing,  ball- 
bearing type  of  intermittent  movement,  the 
horizontal  cylindrical  rear  shutter  and 
other  improvements  were  devised.  With 
the  advent  of  sound,  the  company  designed 
a  motion  picture  projector  with  all  sound 


O.  F.  SPAHR 

reproducing  equipment  built  in  as  an  in- 
tegral part  of  the  projector.  The  Motio- 
graph "DeLuxe"  sound  projector  is  now 
the  company's  principal  product. 

The  new  quarters  of  the  company  offer 
opportunity  for  further  growth  and  ex- 
pansion and  permit  a  more  unified  arrange- 
ment of  the  company's  manufacturing 
units.  The  building  being  of  one-story  con- 
struction, affords  a  more  modern  factory 
lay-out  with  better  natural  lighting  ar- 
rangement. The  shipping  department 
work  will  be  appreciably  speeded  by  an 
arrangement  which  includes  an  individual 
loading  platform  and  enclosed  space  for 
trucks  or  drays.  For  demonstration  of 
the  equipment,  the  new  quarters  will  also 
include  a  miniature  theatre  and  projection 
room. 

HIGH  POWER  RECTIFIER 

•  Along  with  a  number  of  changes  in 
available  equipment  and  practices  in  the 
projection  room,  has  come  substitutes  for 
the  motor-generator  capable  of  delivering 
as  high  as  90  amperes,  or  sufficient  for  the 
practical  operation  of  high  intensity  lamps. 
Some  information  has  been  forthcoming 
from  J.  K.  Elderkin,  president  and  gen- 
eral manager  of  the  Forest  Electric  Com- 
pany of  Newark,  N.  J.,  on  that  concern's 
diode-powered  rectifier.  The  term  diode 
comes  from  the  application  of  the  two-ele- 
ment, or  tungar,  tube. 


These  tubes  carry  two  circuits,  one 
through  the  filament,  the  other  between  the 
filament  and  the  plate  of  the  tube,  which 
latter  exists  only  when  electrons  emitted 
from  the  incandescent  filament  bridge  the 
gap  to  the  plate.  The  former  current  has 
the  faculty  of  heating  the  filament  to  in- 
candescence. The  second  circuit  can  be 
produced  only  when  the  plate  is  charged 
by  the  positive  half  of  an  alternating  cur- 
rent cycle.  Two  tubes  can  be  arranged  in 
circuit,  so  that  their  plates  are  always  180° 
out  of  phase.  In  such  a  circuit,  each  tube 
functions  while  the  other  idles,  giving  full- 
wave  rectification. 

In  the  Forest  rectification  system,  six 
15-ampere  tubes  are  employed.  (15-amperes 
are  regarded  as  the  practical  capacity  of 
rectification  tubes  for  theatre  work),  each 
rectifying  one  half  of  the  cycle  of  one 
phase.  The  total  rated  capacity,  according 
to  these  calculations,  is  therefore  90  am- 
peres, with  an  overload  tolerance  up  to  135 
amperes. 

Such  rectifiers  have  already  had  some 
practical  application,  and  the  Forest  com- 
pany asserts  for  them  a  ruggedness  compar- 
able to  the  motor-generator.  Doubtless 
they  will  acquire  further  tests  in  regular 
theatre  service,  which  will  of  course  prove 
whether  their  smaller  cost  relative  to  mo- 
tor-generators gives  them  any  advantage  in 
long-run  operation. 

BY  WAY  OF  NEWS 

•  An  interesting  use  of  sound  equipment 
in  sales  promotion  directly  to  the  pub- 
lic, was  made  in  Rochester  recently  in  the 
campaign  of  the  Genesee  Motor  Company 
on  the  new  Ford  models.  A  portable 
Mellaphone  outfit  was  installed  in  the 
showroom,  and  the  invisible  salesman  soon 
had  a  crowd  around  "him" — folks  perhaps 
as  curious  about  the  source  of  the  voice  as 
they  were  about  the  new  cars.  The  use 
of  sound  equipment  for  such  purposes  quite 
generally  is  indicated  in  the  fact  that  Mel- 
laphone received  1 1  orders  for  equipment 
to  be  used  similarly. 

Every  projection  room  will  have  to  be 
made  ready  for  the  new  uniform  aperture 
now  coming  into  use  with  the  new  prod- 
uct of  the  studios.  Doubtless  every  supply 
house  is  in  a  position  to  distribute  the  plates 
required  for  the  projectors.  From  two, 
however,  has  come  definite  notification. 
The  Chicago  Cinema  Equipment  Company 
states  it  is  already  well  stocked  for  im- 
mediate delivery.  The  National  Theatre 
Supply  Company  also  has  stocked  the  new 
standard  projector  aperture  plates,  includ- 
ing those  manufactured  by  the  Interna- 
tional Projector  Corporation  for  its  own 
Simplex  projectors. 


May  7,  1932 

EQUIPMENT 
AFFAIRS 

General  Equipment 
News  and  Comment 


AIR  CONDITIONING  UNIT 

•  Air  conditioning  equipment  manufac- 
tured by  the  Largen  Manufacturing 

Company  of  Creighton,  Neb.,  has  been 
placed  on  the  market  by  the  Scott-Ballan- 
tyne  Company  of  Omaha.  This  equip- 
ment may  be  bought  in  separate  units,  such 
as  fans  and  air  washers,  or  as  complete 
apparatus  for  ventilating  the  theatre. 

The  complete  equipment  consists  in 
two  major  units,  a  metal  housing  for 
the  cooling,  dehumidifying  and  fan  equip- 
ment, and  a  compressor,  which  supplies  the 
cooling  agent  to  the  spray  chamber.  The 
air  enters  the  spray  chamber,  is  drawn 
through  dehumidifiers,  and  passing  into  the 
fan  chamber,  is  propelled  into  the  audi- 
torium. 

CAPACITOR  MOTORS 

•  An  addition  to  the  line  of  single-phase 
motors  manufactured  by  the  Century 

Electric  Company  of  St.  Louis,  is  a  line 
of  capacitor  motors  ranging  in  sizes  from 
1/6  h.p.  to  10  h.p.  These  motors  are  fur- 
nished for  single-  or  multi-speed  operation 
with  normal  torque,  high  torque  or  low 
torque  characteristics. 

The  small  sizes  have  the  capacitor  box 
mounted  on  the  top  of  the  motor,  but 
boxes  can  be  supplied  for  wall  mounting, 
which  is  the  type  furnished  with  the  larger 
sizes.  These  motors  are  designed  for  the 
operation  of  oil  burners,  refrigeration 
units,  etc.,  as  well  as  for  direct-connected 
fans  and  other  simpler  functions. 

VENDING  MACHINE 

•  A  cigarette  vending  machine  designed 
to  be  attractive  for  lobby,  foyer  and 

lounge  space,  setting  on  a  standard  with 
the  glass  container  capable  of  being  turned 
to  bring  the  proper  brand  compartment 
forward  to  the  dispensing  outlet,  has  been 
brought  out  by  Automatic  Selling  Asso- 
ciates, Inc.,  of  New  York,  Loading  is 
through  either  top  or  front.  There  are 
eight  compartments,  each  capable  of  hold- 
ing 18  packs.  Total  height  with  stand  is 
57}/2  inches,  and  the  outfit  may  be  pur- 
chased in  a  variety  of  colors  and  finishes. 

BY  WAY  OF  NEWS 

•  Leon  Fleischmann,  who  for  seven  years 
has  been  in  charge  of  all  theatre  con- 
struction of  the  Loew  circuit,  has  resigned 
from  that  company.  Although  he  has  not 
announced  definite  plans,  except  that  he 
would  take  a  much-needed  vacation, 
Fleischmann  may  seek  to  establish  himself 
as  a  consultant  in  building  construction. 


Motion  Picture  Herald 


41 


The  Public  Demands 

Comfort  I 

THE  time  to  make  sure 
of  your  summer  profits 
is  TODAY!  By  providing 
air  cooling  and  conditioning 
for  the  sweltering  days  you 
will  make  your  place  of 
business  the  magnet  that 
will  attract  the  public.    Make  your  plans  now. 

Without  obligation  we  will  gladly  make  a  survey  of  your  requirements  and  tell  you 
for  how  little  an  expenditure  a  modern  WITTENMEIER  cooling  plant  can  be  installed. 
This  service  is  FREE! 

You  can  rely  on  Wittenmeier— THE  PIONEER  OF  AIR  COOLING  AND  CON- 
DITIONING. 

Write  for  air  cooling  folder  and  list  of  satisfied  users. 

WITTENMEIER     MACHINERY  CO. 


850  N.  SPAULDING  AVE. 
CHICAGO,  ILL. 
Frank  H.   Raffo  Co. 
San  Francisco,  Calif. 
Robert  H.  Gordon 
Detroit,  Mich. 


Continuously 
since  1897 

Bushnell   Machinery  Co. 
Pittsburgh,  Pa. 
H.  J.  Kelly 
New  Orleans,  La. 


103  PARK  AVENUE 
NEW  YORK 

Avery  Enginering  Co. 
Cleveland,  Ohio 
Controlledaire   Eng  Corp. 
Cincinnati,  Ohio 


The  Way  to 

the  Theatre  Market! 


A  straight  line  is  still  the  shortest  dis- 
tance between  seller  and  buyer.  BETTER 
THEATRES  is  that  straight  line  in  the 
motion  picture  business.  Nearly  everyone 
with  buying  authority  in  the  field  is  a 
reader.  So  are  those  without  authority  but 
with  advisory  influence.  Reach  them  and 
you  have  gone  straight  to  all  of  your 
market. 

Advertising  in  BETTER  THEATRES  is  the 
most  economical  as  well  as  the  most  direct 
route  from  you  to  your  customer.  With 
one  advertisement  you  reach  the  whole  of 
your  market.  Detailed  and  audited  figures 
to  prove  these  statements  will  be  sent 
upon  request.  Address: 


Better  Theatres 

407  S.  Dearborn  Street 

Chicago,  III. 


42 


Better  Theatres  Section 


May  7,  1932 


The  Theatre  and  the  Law 


founded  upon  a  valid  consideration.  The 
generally  accepted  definition  of  a  valid  con- 
sideration is  a  benefit  to  the  party  promis- 
ing, or  a  loss  or  detriment  to  the  party  to 
whom  the  promise  is  made.  A  valid  con- 
sideration inuring  to  one  of  the  parties 
may  be  pecuniary,  or  it  may  consist  in 
whole  or  in  part  in  the  acquisition  of  a 
legal  right  not  theretofore  existing.  There- 
fore, where  a  property  owner  rents  a  mov- 
ing picture  theatre  at  a  stated  price  per 
month,  with  a  provision  in  the  contract 
that  the  tenant  may  "at  any  time  during 
the  period  of  the  lease"  convert  the  build- 
ing into  a  building  suitable  for  mercantile 
purposes,  such  a  contract  is  valid  because 
it  is  based  upon  valid  consideration. 

For  example,  in  Martin  v.  Deaton  (162 
S.  E.  399),  the  testimony  disclosed  that 
the  owner  of  a  theatre  building  and  the 
operator  of  a  theatre  entered  into  a  lease 
contract  which  contained  a  clause  permit- 
ting the  theatre  operator  to  remodel  the 
building  and  make  it  suitable  for  mercan- 
tile purposes. 

Later,  when  the  theatre  operator  de- 
cided to  convert  the  theatre  building  for 
mercantile  purposes,  the  owner  of  the 
building  filed  suit  to  prevent  the  change 
contending  that  the  only  reason  the  theatre 
operator  decided  to  discontinue  use  of  the 
building  as  a  theatre  was  because  he  owned 
and  operated  other  theatres  in  the  city  and 
desired  to  eliminate  competition. 

Notwithstanding  the  fact  that  the  tes- 
timony indicated  that  the  original  purpose 
of  the  theatre  operator  in  leasing  the  build- 
ing was  to  stop  its  use  as  a  theatre,  the 
higher  court  held  the  lease  contract  valid 
and  enforceable,  and  said : 

"Under  the  terms  of  the  lease  involved 
in  this  case,  the  lessee  (theatre  operator) 
had  the  absolute  right  at  any  time  during 
the  continuance  of  his  lease  to  convert  the 
building  into  one  suitable  for  mercantile 
purposes,  in  the  event  the  picture  show 
business  in  this  particular  building  should 
prove  unprofitable.  Under  undisputed  evi- 
dence, the  picture  show  business  in  the 
building  covered  by  the  lease  did  in  fact 
prove  altogether  unprofitable,  and  the 
lessee  accordingly  had  the  absolute  right 
to  convert  the  building  as  provided  by  the 
terms  of  the  agreement,  and  his  exercise 
of  such  right  could  not  be  regarded  as  an 
act  done  in  bad  faith,  such  as  would  give 
ground  to  an  action  in  tort  for  damages." 

When  Oral  Agreement  Is  Void 

ordinarily,  a  verbal 
agreement  between  a  property  owner  and 
a  theatre  operator  is  void  which  provides 
that  if  the  theatre  operator  vacates  the 
premises  before  the  expiration  of  the  writ- 
ten lease,  the  property  owner  will  cancel 
the  lease  and  release  the  theatre  operator 
from  the  further  payment  of  rent. 

For  illustration,  in  Shillito  Company  v. 
Bassler  (176  N.  E.  461),  it  was  shown 
that  after  a  tenant  and  a  property  owner 
entered  into  a  written  lease  contract  the 


{Continued  from  page  22) 

landlord  verbally  agreed  that  if  the  tenant 
would  perform  certain  services  he  would 
be  relieved  from  liability  on  the  original 
lease  contract.  The  tenant  vacated  the 
premises  and  later  the  landlord  sued  to 
recover  damages  for  breach  of  the  written 
contract.  In  holding  the  tenant  liable,  the 
court  said : 

"Since  there  was  no  defense  to  the  suit 
for  the  rent,  other  than  the  claimed  oral 
contract  of  release  and  oral  ratification  of 
the  claimed  oral  release,  which  was  no  de- 
fense, the  trial  court  did  not  err  in  direct- 
ing a  verdict." 

Verbal  Release  on  Note  Void 

the  law  is  well  estab- 
lished that  many  kinds  of  verbal  contracts 
are  void.  The  latest  higher  court  case  in- 
volving contracts  of  this  nature  is  Kohn  v. 
Zaludek  (38  S.  W.  [2d]  110). 

In  this  case  it  was  shown  that  a  person 
named  Kohn  gave  his  note  for  $94.05  pay- 
able, with  interest,  one  year  from  date. 
For  some  reason  the  holder  of  the  note 
verbally  cancelled  it  and  informed  Kohn 
that  he  was  entirely  released  from  liability. 
However,  Kohn  did  not  demand  return  of 
his  note  and  sometime  afterward  the  holder 
filed  suit  to  collect  on  the  note. 

Notwithstanding  the  fact  that  the  holder 
admitted  that  he  verbally  released  Kohn, 
the  higher  court  held  the  latter  liable  for 
payment,  and  said: 

"Prior  to  the  enactment  of  our  Uniform 
Negotiable  Instruments  Act  a  verbal  re- 
lease of  the  maker  of  a  promissory  note 
from  liability  thereon  without  considera- 
tion was  ineffective  and  void.  .  .  .  Now 
part  of  the  article  5939  of  our  Revised 
Statutes,  provides  that  the  holder  of  a  ne- 
gotiable instrument  may  renounce  his 
rights  against  any  party  thereto,  but  re- 
quires such  renunciation  to  be  in  writing, 
unless  the  instrument  is  delivered  up  to 
the  person  primarily  liable  thereon.  The 
purported  release  or  renunciation,  being 
verbal  and  wholly  without  consideration, 
and  there  being  no  surrender  of  the  note 
to  any  of  the  makers  thereof,  was  ineffec- 
tive to  relieve  appellant  from  liability 
thereon." 

Legal  Definition  of  "Merchant" 

the  word  "mercantile," 
in  its  ordinary  acceptation,  pertains  to  the 
business  of  merchants,  and  has  to  do  with 
trade  or  the  buying  and  selling  of  com- 
modities. The  words  "mercantile  pursuits" 
have  broader  signification  than  "trading." 
It  signifies,  for  the  most  part,  the  buying 
and  selling  of  goods  or  merchandise,  or 
dealing  in  the  purchase  and  sale  of  com- 
modities, and  that,  too,  not  occasionally  or 
incidentally,  but  habitually  as  a  business. 

For  these  reasons  the  conduction  of  a 
theatre,  or  any  business  relating  to  motion 
picture  films,  is  not  legally  a  mercantile 
establishment  and,  therefore,  is  not  gov- 
erened  by  laws  pertaining  to  merchants. 

For  instance,  in  Educational  Film  Ex- 


change v.  Watson  (7  P.  [2d]  680),  it  was 
disclosed  that  a  company  was  engaged  in 
the  business  of  distributing  and  renting 
moving  picture  films  to  operators  of  mo- 
tion picture  theatres.  The  question  arose 
whether  or  not  this  company  was  affected 
by  a  state  law  which  required  payment  "by 
mercantile  establishments"  of  compensation 
for  injuries  to  employes.  In  holding  the 
company  not  within  the  range  of  this  law, 
the  court  said : 

"A  corporation  engaged  principally  in 
the  business  of  renting  films  for  moving 
pictures  is  not  engaged  in  trading  or  a 
mercantile  pursuit." 

Automatic  Renewals 

various  courts  have 
held  that  rental,  lease,  employment  and 
other  contracts  are  automatically  extended 
for  a  period  equal  to  the  term  of  the  orig- 
inal contract,  if  the  same  relations  between 
the  contracting  parties  continue  after  ex- 
piration of  the  contract. 

For  example,  in  Magnolia  Company  v. 
Davidson  (38  S.  W.  [2d]  634),  it  was 
shown  that  an  employer  and  an  employe 
entered  into  a  written  contract  by  the 
terms  of  which  the  former  agreed  to  hire 
the  latter  for  one  year  and  pay  him  $250 
per  month.  At  the  end  of  the  first  year 
the  employe  was  permitted  to  continue  in 
the  employment.  At  the  termination  of 
nine  months  of  the  second  year  the  em- 
ployer discharged  him. 

The  employe  sued  to  recover  salary 
from  the  date  of  his  discharge  to  the  end 
of  the  second  year.  The  employer  at- 
tempted to  avoid  liability  on  the  grounds 
that  he  had  not  contracted  to  employ  the 
employe  the  full  second  year.  However, 
since  a  new  contract  was  not  made  at  the 
end  of  the  first  year  and  the  same  relation 
between  the  employer  and  the  employe  con- 
tinued into  the  second  year,  the  higher 
court  held  the  employer  liable  for  payment 
of  the  employe's  salary  for  the  remainder 
of  the  second  year.   This  court  said: 

"When  one  enters  into  the  service  of 
another  for  a  definite  period,  and  continues 
in  the  employment  after  the  expiration  of 
that  period,  without  any  new  contract,  the 
presumption  is  that  the  employment  is  con- 
tinued on  the  terms  of  the  original  con- 
tract and  that  provisions  and  restrictions 
forming  essential  parts  of  the  contract  .  .  . 
continue  in  force.  .  .  .  The  evidence  was 
amply  sufficient  to  support  the  allegation 
that  defendant  had  by  its  acts  renewed  the 
former  contract  for  a  period  of  one  year 
from  the  31st  day  of  July  to  July  31st  of 
the  following  year." 

Negligence  of  Concessioner 

courts  have  held  that 
the  proprietor  or  manager  of  a  place  of 
amusement  owes  a  duty  to  the  public  who 
are  invited  there  to  exercise  reasonable  care 
to  see  that  the  premises  are  safe  and  are 
kept  in  a  safe  condition,  and  that,  if  he 
does  not  discharge  the  duty,  he  may  be 


May  7,  1932 


Motion  Picture  Herald 


43 


held  liable  for  injury  to  a  patron,  although 
the  exhibition,  or  performance,  or  act 
which  resulted  in  the  injury  is  that  of  a 
concessioner,  independent  contractor,  or 
other  third  person. 

For  illustration,  in  Miller  v.  Johnson 
(45  S.  W.  [2d]  41),  it  was  disclosed  that 
a  patron  was  seriously  injured  when  a 
plank  broke  which  was  used  in  the  con- 
struction of  a  platform  by  a  person  who 
contracted  with  the  proprietor  to  utilize  a 
portion  of  the  amusement  premises  for  the 
purpose  of  constructing  a  platform  on 
which  patrons  could  stand  to  view  a  per- 
formance. 

The  patron  sued  the  proprietor  to  re- 
cover damages.  During  the  trial  testimony 
was  introduced  showing  that  one  of  the 
boards  on  which  the  patrons  were  re- 
quired to  stand  contained  a  large  knot 
which  weakened  it  to  such  an  extent  that 
it  broke.  The  knot  was  not  visible  to  the 
patrons  because  the  top  side  of  the  plank 
was  painted,  although  the  knot  was  visible 
and  could  have  been  easily  discovered  by 
the  carpenter  who  constructed  the  plat- 
form, or  by  the  proprietor  if  he  had  prop- 
erly inspected  the  platform. 

In  view  of  this  testimony,  the  higher 
court  held  the  proprietor  liable  in  dam- 
ages, and  stated  the  following  important 
law: 

"A  patron  of  the  show  stepped  on  the 
platform  and  was  standing  thereon  watch- 
ing the  performance  when  the  plank  broke 
because  of  the  defect  or  knot  near  the  end 
thereof,  allowing  her  to  fall  .  .  .  result- 
ing in  painful  and  severe  injuries.  There 
was  no  opportunity  afforded  appellee  to 
discover  the  defective  condition  of  the 
plank,  which  was  painted  on  the  top  side 
and  put  into  the  platform  upon  which  the 
patrons  were  to  stand  in  order  to  observe 
the  performance.  The  defective  condition 
could  easily  have  been  discovered  by  the 
employes  in  charge  of  the  erection  of  the 
platform,  the  plank  not  being  painted  on 
the  under  side,  and  no  care  whatever  was 
shown  to  have  been  exercised  by  appellant 
(proprietor),  whose  duty  it  was  to  use  or- 
dinary care  to  see  that  the  device  or  con- 
trivance was  reasonably  safe  for  the  pa- 
trons invited  by  him  to  use  it." 

Injury  of  Patron 

GENERALLY  SPEAKING, 

a  theatre  owner  is  liable  in  damages  for 
an  injury  sustained  by  a  patron  as  a  re- 
sult of  the  latter  slipping  on  a  freshly 
mopped  floor  which  has  not  been  properly 
dried  by  the  theatre  employe. 

For  instance,  in  Holmes  v.  Ginter  (54 
F.  [2d]  876),  it  was  shown  that  a  patron 
slipped  and  fell  on  a  floor  that  had  been 
recently  mopped  and  on  which  some  water 
was  standing.  Although  the  lower  court 
held  the  patron  not  entitled  to  recover 
damages,  the  higher  court  reversed  the 
verdict,  saying: 

"She  (patron)  was  an  invitee,  and  the 
defendant  (proprietor)  owed  her  the  duty 
to  maintain  its  premises  in  a  reasonably 
safe  condition  for  use  in  accordance  with 
its  invitation.  She  had  the  right  to  as- 
sume that  the  floor  was  suitable  and  safe 
for  her  to  walk  on.    From  the  evidence  a 


jury  might  reasonably  find  that  the  floor 
was  so  slippery,  either  from  the  action  of 
the  elements,  or  having  been  recently 
mopped,  that  it  was  dangerous ;  that  this 
condition  was  unknown  to  the  plaintiff 
(patron)  and  not  likely  to  be  discovered 
by  the  exercise  of  reasonable  care  on  her 
part." 

Also,  in  the  leading  case  of  Judson  v. 
American  (242  Mass.  269),  a  patron  fell 
upon  a  floor  and  received  injuries  for 
which  suit  was  brought.  She  testified  that 
after  she  had  fallen  she  observed  that  the 
floor  was  greasy,  sloppy  and  slimy.  The 
cashier  testified  that  the  floor  had  been 
washed  that  morning.  Upon  this  state  of 
facts  the  Supreme  Court  held  that  the 
testimony  indicated  negligence  on  the  part 
of  the  proprietor. 

Damages  Allowable  for  Assault 

it  is  important  to  know 
that  the  higher  courts  ordinarily  will  not 
reduce  an  amount  allowed  by  a  jury  for 
damages  as  a  result  of  assault. 

For  example,  in  Pollard  v.  Vandivir 
(26  S.  W.  [2d]  495),  it  was  disclosed 
that  a  proprietor  became  engaged  in  an 
argument  with  a  patron.  The  proprietor 
struck  the  latter  and  caused  him  to  fall, 
fracturing  his  skull  at  its  base.  The  pro- 
prietor testified  that  he  did  not  intend  to 
strike  the  patron  very  hard,  nor  did  he 
intend  to  injure  him.  However,  the  court 
held  the  patron  entitled  to  recover  $2,200 
damages,  and  said: 

"Plaintiff  was  65  years  of  age,  some- 
what feeble  in  health,  and  weighed  only 
120  pounds,  while  defendant,  though  hav- 
ing only  one  arm,  weighed  about  180 
pounds,  was  44  years  of  age,  and  in  per- 
fect physical  strength.  He  evidently  struck 
plaintiff  more  than  one  very  severe  blow. 
...  It  also  has  not  been  overlooked  by  us 
that  possibly  defendant  did  not  intend  to 
inflict  on  plaintiff  such  severe  punishment, 
and  that  he  struck  plaintiff  with  much 
more  force  than  he  proposed  to  do,  but 
none  of  which  furnishes  a  legal  defense. 
Plaintiff  has  been  most  severely  injured  by 
the  unlawful  assault  upon  him  by  de- 
fendant, and  under  the  law  as  administered 
he  must  suffer  the  consequences." 

Misrepresentation  in  Bankruptcy 

it  is  well  established  that 
a  debtor  who  misrepresents  his  financial 
condition,  and  thereby  obtains  credit,  can- 
not later  obtain  a  discharge  in  bankruptcy. 
Moreover,  this  same  rule  applies  to  a  per- 
son who  makes  a  false  financial  statement 
for  a  corporation  of  which  he  is  the  sole 
stockholder. 

For  illustration,  in  Licht  (45  F.  [2d] 
844),  a  bankrupt  law  was  adjudicated 
which  provides  that  "where  the  bank- 
rupt has  obtained  money  or  property  on 
credit,  or  obtained  an  extension  or  renewal 
of  credit,  by  making  or  publishing,  or 
causing  to  be  made  or  published,  in  any 
manner  whatsoever,  a  materially  false 
statement  in  writing  respecting  his  finan- 
cial condition,  discharge  may  not  be  had." 

It  was  proved  that  a  person  named 
Licht  owned  the  controlling  interest  in  the 
H.  Licht  Company,  which  was  incorpor- 


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NEW  AND  USED 

Sound  Equipment,  Moving  Picture 
Machines,  Screens,  Opera  Chairs, 
Spotlights,  Stereopticons.  Generator 
Sets,  Reflecting  Arc  Lamps,  Carbons. 
Tickets  and  Supplies.  Projection 
Machines  repaired  and  overhauled. 
Everything  for -the  Theatre 
Write  for  Catalog  "H" 

MOVIE  SUPPLY  CO. 

844  So.  Wabash  Ave.,  Chicago 


44 


Better  Theatres  Section 


May  7,  1932 


ated.  Testimony  was  given  that  Licht 
supplied  a  statement  setting  forth  the  net 
worth  of  the  corporation  to  be  over  $400,- 
000,  whereas  there  was  an  actual  deficit  of 
substantially  that  same  amount.  Relying 
upon  the  truth  of  this  statement  a  com- 
pany furnished  materials  to  the  corpora- 
tion. Later  the  corporation  became  in- 
solvent and  Licht  personally  became  a 
bankrupt.  The  seller  filed  suit  to  prevent 
Licht  from  obtaining  a  discharge  in  bank- 
ruptcy. 

The  counsel  for  Licht  contended  that 
the  latter's  discharge  in  bankruptcy  may 
not  be  denied  on  the  grounds  that  he  had 
made  a  false  financial  statement  concern- 
ing the  affairs  of  the  corporation,  if  the 
materials  were  not  obtained  by  the  bank- 
rupt for  his  own  personal  benefit  but  for 
the  benefit  of  the  corporation  in  which  he 
was  interested.  Notwithstanding  this 
argument  the  higher  court  refused  to  grant 
Licht  a  discharge  in  bankruptcy,  and  said : 

"If  this  bankrupt  issued  a  statement  pur- 
porting to  set  forth  the  assets  and  liabili- 
ties of  the  corporation  of  which  he  was  the 
sale  stockholder,  he  asked  the  mercantile 
community  to  believe  certain  things  with 
reference  to  his  own  property,  because  that 
is  what  the  corporation  was ;  he  assured 
others  from  whom  credit  was  sought  that 
his  equity  in  the  corporation  of  which  he 
was  the  sole  stockholder  amounted  to 
$447,587.23 ;  that  is  to  say,  he  stated,  in 
writing,  the  foregoing  respecting  'his  finan- 
cial condtion,'  and  thereby  brought  the 
representation  within  the  language  of  the 
section  of  the  Bankruptcy  Act  above 
quoted.  This  would  seem  to  be  so  clear, 
on  principle,  that  it  is  difficult  to  grasp  any 
argument  to  the  contrary." 

Injury  Caused  on  Sidewalk 

GENERALLY  SPEAKING, 

municipal  officials  solely  are  bound  to  ex- 
ercise ordinary  care  to  discover  and  remedy 
defects  of  its  own  equipment,  particularly 
that  which  is  used  on  public  thoroughfares. 
Moreover,  it  is  well  settled  that  a  theatre 
owner  is  not  liable  in  damages  for  injuries 
effected  by  municipal  equipment,  although 
the  same  is  located  in  the  sidewalk  directly 
in  front  of  the  theatre.  Also,  various 
courts  have  held  that  a  person  who  sues 
either  a  theatre  owner  or  a  municipality  to 
recover  damages  for  injuries  effected  by 
theatre  equipment,  or  by  city  owned  ap- 
pliances on  a  sidewalk,  is  bound  to  prove 
that  defective  condition  was  the  proximate 
cause  of  the  injury. 

For  illustration,  in  the  late  case  of  Gatz 
v  City  of  Kerrville  (36  S.  W.  [2d]  277), 
it  was  disclosed  that  a  city,  which  operates 
its  own  municipal  waterworks  system, 
maintains  a  water  meter  box  in  the  center 
of  a  paved  sidewalk  on  one  of  its  principle 
business  streets.  The  top  or  lid  of  the  box 
lies  flush  with  the  surface  of  the  sidewalk, 
and  has  been  so  situated  for  six  years  or 
more.  During  all  that  period  pedestrian 
traffic  has  passed  constantly  back  and  forth 
over  this  contraption  without  mishap. 

One  day  a  pedestrian  stepped  upon  the 
lid,  which  tilted  out  of  place,  and  her  foot 
and  leg  went  down  into  the  meter  box, 


whereby  she  was  injured.  She  sued  for 
damages.  During  the  trial  there  was  no 
evidence  that  a  defect  caused  or  contributed 
in  any  degree  to  the  accident. 

In  holding  the  property  owner  not  liable, 
because  the  meter  box  was  owned  by  the 
city  and,  also,  holding  the  city  not  liable, 
this  court  said : 

"When  the  city  elected  to  place  and 
maintain  the  meter  box  in  a  much  traveled 
sidewalk,  it  assumed  the  duty  of  using  at 
least  ordinary  care  to  equip  and  secure  it 
with  such  safeguards  as  were  reasonably 
necessary  to  prevent  injury  to  persons  law- 
fully using  this  public  way.  .  .  .  There  is 
nothing  in  the  evidence  to  warrant  an  in- 
ference that  its  (lid's)  position  was  ren- 
dered insecure,  or  that  it  got  out  of  posi- 
tion on  this  occasion,  by  reason  of  faulty 
construction  or  negligent  maintenance." 

Effect  of  Rent  Failure 

delay  OF  a  theatre  op- 
erator, or  other  lessee,  in  complaining  of 
a  defect  in  a  lease,  or  his  failure  to  pay  the 
agreed  rental,  will  estop  him  from  obtain- 
ing relief  in  a  later  litigation  involving 
the  lease.  In  other  words,  complaints 
should  always  be  filed  promptly,  otherwise 
a  theatre  operator  is  duty  bound  to  pay  the 
rental  in  accordance  with  the  terms  of  the 
lease  contract. 

For  example,  in  Johnston  v.  National 
Company  (134  So.  369),  it  was  disclosed 
that  a  property  owner  leased  property  to 
a  lessee  who  agreed  to  pay  a  minimum  ren- 
tal of  $250  per  month  to  preserve  the  lease. 
The  lessee  failed  for  18  months  to 
pay  rentals.  At  the  end  of  this  period  legal 
controversy  developed  over  validity  of  the 
lease.  The  lessee  contended  that  the  lease 
was  valueless  and  introduced  certain  testi- 
mony substantiating  his  contention.  How- 
ever, the  court  held  that  failure  to  pay  rent 
or  complain  for  18  months  estopped 
him  from  objecting  to  defects  in  the  lease 
contract. 

When  Contract  Is  Fraudulent 

AN   IMPORTANT  point  of 

the  law  relating  to  contracts  is  that  any 
person  who  sells  real  property,  as  a  result 


Planning  the  Theatre 

This  department,  conducted 
by  Peter  M.  Hulsken,  architect, 
to  answer  inquiries  concerning 
problems  in  theatre  construc- 
tion and  remodeling,  is  omitted 
from  this  issue  because  no  such 
problems  were  submitted  for 
answer  suitable  to  publication. 
It  is  to  be  expected  that  in- 
quiries of  the  type  answered  in 
this  department  will  be  sub- 
mitted prior  to  press-date  of 
the  next  issue  of  BetterTheatres, 
in  which  event  the  department 
will  make  its  usual  appearance. 


of  fraudulent  representations,  is  liable  in 
damages  to  the  purchaser. 

For  illustration,  in  the  leading  case  of 
Martin  v.  Harris  (236  N.  W.  914),  it 
was  disclosed  that  the  owner  of  a  farm 
agreed  to  trade  it  for  city  property.  The 
contract  contained  the  following  provision: 

"There  have  been  no  representations  of 
the  reasonble  value  of  any  of  the  properties 
herein  described  made  by  or  to  either  party 
to  this  contract.  Each  party  is  relying 
upon  his  own  judgment  of  such  values  after 
a  personal  inspection  of  the  properties." 

Later  the  owner  of  the  city  property 
filed  suit  against  the  other  party  to  recover 
damages  and  rescind  the  contract  on  the 
grounds  that  the  farm  owner  had  misrepre- 
sented the  value  of  the  farm.  The  counsel 
for  the  farm  owner  argued  that  the  city 
building  owner  was  not  entitled  to  a  judg- 
ment because  he  had  signed  the  above  state- 
ment and  also  because  he  had  opportunity 
to  inspect  the  farm. 

However,  it  is  important  to  know  that 
the  higher  court  held  the  city  property  own- 
er entitled  to  recover  $53,120  damages,  and 
said : 

"An  inspection  of  the  farm,  if  fully 
made,  would  not  have  disclosed  the  false 
representations.  .  .  .  The  circumstances 
were  such  as  to  permit  a  recovery  for 
fraud,  notwithstanding  the  stipulations  to 
avoid  the  consequences  of  fraud." 

Liability  for  Damage  to  Machine 

a  bailee,  as  one  who 
lawfully  possesses  property  of  another,  is 
required  to  exercise  "ordinary  care"  to 
safeguard  such  property  against  injury  or 
loss.  In  other  words,  if  the  property  is  de- 
stroyed through  no  fault  of  a  bailee  he  is 
not  responsible  to  the  owner.  However, 
any  special  contract  is  valid  by  the  terms 
of  which  the  bailee  agrees  to  assume  full 
responsibility. 

In  Kennedy  v.  Clark  (154  Atl.  577),  it 
was  disclosed  that  a  property  owner  signed 
a  contract  to  purchase  a  machine.  This 
contract  contained  the  following  clause: 

"This  outfit  is  subject  to  30  days'  free 
trial.  .  .  .  The  buyer  agrees  that  the  title 
and  right  of  possession  of  the  goods  ordered 
shall  remain  in  the  seller  until  actually 
paid  for  in  cash,  but  this  does  not  relieve 
the  buyer  from  complete  responsibility  for 
the  care  and  safety  of  the  property  mean- 
while." 

Within  a  day  or  so  after  the  machine 
was  received  by  the  buyer  it  was  destroyed 
by  fire  without  any  negligence  on  his  part. 
He  contended  that  he  should  not  be  held 
liable  for  the  loss  of  the  machine  since  it 
was  on  trial  and  he  used  care  as  an  ordin- 
ary bailee  to  safeguard  it.  However,  on 
account  of  the  above  provision  in  the  con- 
tract the  court  held  the  property  owner 
liable,  and  said: 

"The  parties  are  not  agreed  as  to  the 
nature  of  the  contract  in  question,  but  we 
think  it  clear  that  it  was  a  sale  'on  ap- 
proval,' or,  'on  trial,'  or,  'on  satisfaction' 
.  .  .  Under  bailments  of  this  nature  the 
bailee,  in  the  absence  of  a  special  contract 
fixing  the  degree  of  care  to  be  exercised  by 
{Continued  on  page  50) 


May  7,  1932  Motion  Picture  Herald  45 

NEW  THEATRE  PROJECTS 


following  is  a  list  of 
new  projects  in  motion  picture  theatre  con- 
struction compiled  from  reports  available 
on  May  3.  The  list  also  includes  remodel- 
ing projects  and  contracts  awarded.  An 
asterisk  before  an  item  indicates  that  addi- 
tional information  has  been  received  since 
a  previous  report. 

Theatres  Planned 

California 

BERKELEY  —  The  United  Artists 
Theatres  of  California,  333  South  Broad- 
way, Los  Angeles,  has  revised  plans  by 
Walker  &  Eisen  and  C.  A.  Balch,  Western 
Pacific  Building,  Los  Angeles,  Calif.,  for 
a  reinforced  concrete  theatre  to  be  located 
on  Shuttuck  avenue.  Former  contracts  re- 
scinded. Estimated  cost,  $200,000. 

Florida 

MIAMI  BEACH  —  Wolfson-Meyers 
Theatre  Enterprises,  Sidney  Meyer,  presi- 
dent, 9  N.  W.  Third  street,  has  plans  by 
Robert  L.  Weed,  2620  Biscayne  Boulevard, 
Miami,  Fla.,  for  a  Spanish  type  theatre  to 
be  located  on  Washington  avenue,  near 
Fifth  street,  with  seating  capacity  of  1,000. 

Georgia 

SWAINSBORO— W.  E.  Vann  is  re- 
ported planning  to  rebuild  theatre  recently 
destroyed  by  fire.  New  structure  will  have 
stucco  front,  brick  walls,  frame  roof  con- 
structed on  steel  girders.  Also  approved 
acoustical  effects.  Arthur  Hazard,  archi- 
tect, Augusta,  Ga. 

Kansas 

WICHITA— D.  Walker  and  associates 
plan  the  erection  of  a  new  brick,  terre- 
cotta  and  reinforced  concrete  theatre  at 
First  and  Main  streets. 

Louisiana 

ABBEYVILLE — R.  J.  Montagne  has 
plans  by  Charles  Davis,  1204  Jackson  ave- 
nue, New  Orleans,  La.,  for  a  proposed 
modern  theatre,  50  by  120  feet. 

Maine 

HOULTON— Aroostock  Hotel,  Inc., 
H.  Marricott,  president,  has  postponed 
project  to  erect  a  three-story  brick  theatre, 
store  and  office  building  on  Main  street. 
H.  W.  Rhodes,  architect,  145  High  street, 
Portland,  Me.   Estimated  cost,  $150,000. 

OLD  TOWN— Strand  Theatre  Cor- 
poration, W.  E.  McPhee,  plans  rebuilding 
theatre,  store  and  office  building  on  Water 
street  destroyed  by  fire  some  months  ago. 
Architect  not  selected.  Estimated  cost, 
$150,000. 

Massachusetts 
BROOKLINE  —  Owner,  care  C.  P. 
Coughlan,  100  Milk  street,  Boston,  Mass., 
plans  the  erection  of  a  new  theatre  at  147 
Harvard  street.  Private  plans.  Estimated 
cost,  $350,000. 


P  E  A  B  O  D  Y— Mutual  Development 
Company  has  plans  by  M.  Coin,  73  Corn- 
hill  street,  Boston,  Mass.,  for  a  one  and 
two-story  granite,  marble  and  reinforced 
concrete  theatre,  store  and  office  building 
to  be  located  on  Main  street.  Estimated 
cost,  $150,000. 

New  Jersey 
NEWARK— Owner,  care  F.  P.  Fried- 
man, architect,  9  Clinton  street,  has  pre- 
pared plans  for  a  two-story  brick  the- 
atre and  store  building.  Estimated  cost, 
$150,000. 

North  Carolina 

CANTON— The  Strand  Theatre  plans 
the  erection  of  a  balcony  theatre  on  the 
State  highway  at  Park  avenue  and  Adams 
street,  50  by  115  feet,  with  seating  ca- 
pacity of  1,250. 

NORTH  WILKESBORO— Leonard 
Vyne  plans  erecting  a  new  theatre  on  site 
50  by  125  feet. 

South  Carolina 
ANDERSON— G.  H.  Bailes  is  re- 
ported planning  the  erection  of  a  two-story 
brick  theatre.  House  it  is  said  will  be 
operated  by  P.  C.  Osteen,  manager  of  the 
Egyptian  theatre. 

Rhode  Island 
CENTRAL  FALLS— Monast  Realty 
Company,  L.  Monast,  188  Main  street, 
has  plans  by  C.  W.  Swanson,  21  High 
street,  Pawtucket,  R.  L,  for  a  brick  and 
concrete  theatre  to  be  located  at  754-58 
Broad  street.  Estimated  cost,  $175,000. 

Texas 

FORT  WORTH— Meredith  Cramer, 
care  Meredith  Cramer  Enterprises,  Inc., 
plans  the  erection  of  a  new  theatre  and 
apartment  building  at  Eighth  avenue  and 
Pennsylvania  street.  Theatre  will  have 
seating  capacity  of  1,400.  Estimated  cost, 
$450,000. 

LAREDO — William  Epstein  is  re- 
ported planning  to  erect  a  one-and-one-half 
story  Spanish  type  brick,  structural  clay 
tile  and  reinforced  concrete  theatre.  Guy 
M.  Trout,  Box  684,  architect.  Estimated 
cost,  $20,000. 

Virginia 

VIRGINIA  BEACH— R.  B.  Walls 
and  C.  M.  Bayne  is  reported  will  erect  a 
new  theatre  on  Seventeenth  street.  Esti- 
mated cost,  $40,000. 

Remodeling 

Arkansas 

PINE  BLUFF— Malco  Amusement 
Company  is  reported  planning  to  install  a 
$10,000  cooling  system  in  the  Saenger 
Theatre.   Arthur  R.  Swanke,  manager. 

Georgia 

ATLANTA — Loew  Theatre  interests 
reported  planning  expending  about  $250,- 


000  in  remodeling  Loew's  Grand  Theatre. 

ATLANTA— The  Capitol  Theatre, 
202  Pinetree  street,  N.  W.,  is  reported 
planning  expending  about  $25,000  to  in- 
stall new  equipment. 

North  Carolina 
GREENSBORO— Southwestern  The- 
atres, Inc.,  L.  F.  Barnard,  746  Percy 
street,  has  awarded  the  contract  to  Moser 
&  Burgess  for  remodeling  and  enlarging 
buildings  at  220-22  North  Elm  street  for 
a  modern  picture  theatre.  House  to  be 
known  as  the  Paramount.  J.  Burton  Wil- 
der, architect,  Milliken  Building. 

South  Carolina 
COLUMBIA— Paramount-Publix  The- 
atres  Corporation,    Paramount  Building, 
New  York,  has  leased  theatre  here  and 
plans  expending  about  $10,000  to  remodel. 

Texas 

SAN  ANTONIO— Suburban  Theatres, 
Inc.,  care  John  T.  Wilson,  Jr.,  719  Fred- 
ericksburg road,  has  awarded  the  contract 
to  A.  Y.  Hayes,  125  Grant  street,  for  alter- 
ations and  erecting  additions  to  the  Har- 
landale  Theatre  at  5626  Flores  street,  and 
the  Highland  Theatre  at  1833  South 
Hackberry  street. 

Contracts  Awarded 

Connecticut 
OLD  LYME— R.  G.  Bloomer,  Ridge- 
wood,  N.  J.,  has  awarded  the  contract  to 
Pieretti  Brothers,  Centerbrook,  N.  J.,  for 
the  erection  of  the  one-story  brick  Colonial 
Theatre,  60  by  145  feet.  Estimated  cost, 
$150,000. 

Maine 

GARDNER— H.  Johnson,  care  Bunker 
&  Savage,  architects,  256  Water  street, 
Augusta,  Me.,  has  awarded  the  contract  to 
F.  A.  Rumery  Company,  533  Forest  street, 
Portland,  Me.,  for  the  erection  of  a  three- 
stoty  brick  theatre  and  store  building  on 
Water  street.   Estimated  cost,  $150,000. 

Maryland 

BALTIMORE— L.  Schoenlein  &  Son, 
3026  Parkside  avenue,  have  contract  for 
building  for  the  Harlem  Theatre  Com- 
pany, 614-16  North  Gilmor  street,  one- 
story  brick  and  stone,  70  by  149  feet.  Wil- 
son P.  Smith,  American  Building,  archi- 
tect. 

Oklahoma 

OKLAHOMA  CITY— P.  B.  Bing- 
ham, 704  East  Third  street,  has  the  con- 
tract for  the  erection  of  a  two-story  brick 
theatre,  30  by  115  feet.  Estimated  cost, 
$10,000. 

South  Carolina 
ANDERSON— C.  M.  Guest  &  Sons 
have  the  contract  to  erect  a  two-story  the- 
atre building  for  George  H.  Bailes,  local 
department  store  operator.  Estimated  cost, 
$15,000. 


46 


Better  Theatres  Section 


May  7,  1932 


^|S\A/  InVSntlOriS  •  •  •  illustrated  descriptions  of  devices  related 
to  motion  pictures  and  allied  crafts,  recently  published  by  the  U.  S.  government  and 
selected  for  Better  Theatres  by  William  N.  Moore,  patent  specialist  of  Washington,  D.  C. 


1,802,709.  PROJECTION  MACHINE  SHUT- 
TER (COMB)  FOR  MOTION  PICTURE  PRO- 
JECTION MACHINES.  Augusto  Dina,  Jersey 
City,  N.  J.,  assignor  to  International  Projector 
Corporation,  New  York,  N.  Y.,  a  Corporation 
of  Delaware.  Filed  Nov.  30,  1928.  Serial  No. 
322,699.    5  Claims.    (CI.  88 — 19.3.) 


1.  A  shutter  for  motion  picture  machines 
comprising  a  blade,  a  series  of  teeth  on  a 
lateral  edge  of  said  blade,  the  length  of  said 
teeth  being  proportional  to  the  distance  of 
the  teeth  from  the  center  of  the  shutter. 


1,802,805.  FIRE  At  ARM.  Francisco  Castro- 
novo,  Oakland,  Calif.  Filed  July  5,  1927.  Serial 
No.  203,436.    2  Claims.    (CI.  177—355.) 


2.  A  device  of  the  character  described  com- 
prising weights,  a  bar,  pivotal  mounting  means 
for  the  bar,  engaging  the  bar  substantially  at 
the  center  thereof,  pulleys,  means  for  securing 
a  pulley  to  the  top  of  each  weight,  cords  ex- 
tending into  an  area  to  be  protected  from  fire 
and  anchored  at  one  of  their  ends  and  passing 
around  the  respective  pulleys  and  anchored  at 
their  other  ends  to  respective  ends  of  the  bar, 
an  electric  circuit,  an  alarm  in  the  electric 
circuit,  circuit  closing  means  for  the  electric 
circuit  positioned  below  eaeh  of  the  weights 
and  adapted  to  be  actuated  thereby,  said  pi- 
voted bar  rocking  to  drop  each  weight  upon 
breaking  of  either  cord. 


1,802,826.  SOUND-REPRODUCING  MEANS. 
Adriaan  Nagelvoort,  Wilmington,  Del.,  assig- 
nor to  Delaware  Chemical  Engineering  Com- 
pany Wilmington,  Del.,  a  Corporation  of  Dela- 
ware. Filed  July  3,  1929.  Serial  No.  375,728. 
8  Claims.    (CI.  181—32.) 


,oJmmm 
xt — ; 


1.  In  a  sound  reproducing  diaphragm,  a 
panel  composed  of  a  plurality  of  parallel 
abutting,  mutually  damping  slats  of  differing 
resonance. 


1,803,241.  FILM  CHANGE  OVER  SIGNAL- 
ING BELL,  Morris  Finkel,  Drifton,  Pa.  Filed 
Oct.  8,  1930.  Serial  No.  487,344.  3  Claims.  (CI. 
116—67.) 


1.  A  film  change-over  alarm  comprising  a 
signal  device,  an  arm  associated  therewith  for 
operating  the  same  when  the  arm  is  moved,  a 
support  carried  by  the  film  reel,  a  tongue 
pivotally  and  movably  connected  with  the  sup- 
port, a  spring  for  normally  holding  the  tongue 
out  of  the  path  of  the  arm,  said  tongue  being 
adapted  to  be  placed  under  a  part  of  the  film 
wound  on  the  reel  so  that  the  spring  will 
swing  the  tongue  into  the  path  of  the  arm 
when  the  tongue  is  free  of  the  film,  a  stop 
member  for  holding  the  tongue  in  the  path  of 
the  arm,  said  arm  moving  the  tongue  off  the 
stop  member  after  it  has  been  swung  to  a 
certain  position  by  the  tongue. 


1,803,002.  PHOTOGRAPHIC  DEVELOPING 
APPARATUS.  Arthur  W.  Caps,  Rochester,  N. 
Y.,  assignor  to  Photostat  Corporation,  Provi- 
dence, R.  I.,  a  Corporation  of  Rhode  Island. 
Filed  Nov.  27,  1928.  Serial  No.  322,265.  5 
Claims.    (CI.  95 — 94.) 


1.  In  a  photographic  developing  apparatus, 
the  combination  with  a  receptacle  adapted  to 
contain  a  metallic  salt  in  solution,  of  a  chain 
arranged  to  run  through  the  receptacle  sub- 
merged in  the  solution  and  to  carry  a  photo- 
graphic print,  said  chain  comprising  a  series 
of  articulated  links  joined  together,  some  of 
the  links  being  metallic  and  separated  by 
other  intervening  non-metallic  links  of  a  ma- 
terial incapable  of  joining  in  galvanic  action. 


1,802,782.  P1EZO  ELECTRIC  DEVICE. 
Charles  B.  Sawyer,  Cleveland  Heights,  Ohio, 
assignor,  by  mesne  assignments,  to  The  Cleve- 
land Trust  Company,  Cleveland,  Ohio,  a  Cor- 
poration of  Ohio.  Filed  May  6,  1927.  Serial 
No.  189,443.  Renewed  Nov.  18,  1930.  4  Claims. 
(CI.  179—110.) 


1.  In  an  acoustic  device,  a  sound  amplifying 
diaphragm,  a  plurality  of  portions  of  piezo- 
electric material,  each  portion  being  mounted 
in  opposed  electrostatic  relation  to  an  adja- 
cent portion  and  having  a  common  electrode 
in  contact  with  said  portions,  whereby  when 
said  element  is  subjected  to  an  electrostatic 
field  a  bending  motion  of  the  element  is  pro- 
duced, and  means  coaxial  with  said  diaphragm 
directly  connected  with  said  portions  perpen- 
dicular to  the  axis  of  bending  thereof,  where- 
by said  bending  motion  may  be  transmitted 
to  said  diaphragm. 


1.802.248.  MOTION  PICTURE  APPARATUS. 
Roy  M.  Geyer  and  Charles  M.  Sweet,  Mus- 
soorie,  India.  Filed  Dec.  18,  1928.  Serial  No. 
326.900.    8  Claims.    (CI.  88 — 17.) 


1.  An  arrangement  for  controlling  the  oper- 
ation of  a  plurality  of  projectors  in  sequence 
comprising  a  pair  of  motor  circuits,  a  switch 
in  each  circuit,  a  magnetic  means  adapted 
when  energized  to  control  the  operation  of  a 
switch,  a  second  switch  shunted  across  the 
terminals  of  each  magnetic  means,  one  of  the 
second  switches  being  retained  in  open  posi- 
tion by  a  film,  a  shutter  normally  closed  by 
gravity  but  moved  to  open  position  by  the 
magnetic  means  when  energized,  and  for  caus- 
ing opening  of  the  first  mentioned  switch  and 
breaking  one  of  the  motor  circuits,  and  a  re- 
sistance adapted  to  be  placed  in  circuit  with 
a  magnetic  means  by  the  first  mentioned 
switch,  and  preventing  energization  of  said 
magnetic  means  to  prevent  opening  of  a  shut- 
ter connected  with  said  means,  the  switches 
associated  with  one  projector  being  adapted 
to  control  the  circuits  associated  with  the 
other  projector. 


May  7,  1932 


Motion  Picture  Herald 


47 


ALPHABETICAL  LIST  OF  ADVERTISERS 


A  Mc 

Automatic  Devices  Company   33    McAuley,  J.  E.,  Mfg.  Company   7 


B 


M 


Bigelow-Sanford  Carpet  Company,  Inc   4-5    Mellaphone  Corporation   31 

Brazel  Novelty  Mfg.  Company   38    Moore,  William  N   39 

Movie  Supply  Company   43 

C 

Chicago  Expansion  Bolt  Company   37  ^ 

Clark,  Peter,  Inc   32    National  Carbon  Company   25 

National  Theatre  Supply  Company   3 

D 

Da-Lite  Screen  Company   27  O 

^  Operadio  Mfg.  Company   35 

p 

Econoquipment  Manufacturing  Co   43 

Enterprise  Optical  Mfg.  Co  Fourth  Coyer    Projection  Qptics  Companyi  Inc   25 

S  R 

G-M  Laboratories,  Inc   31  orJ  n 

^         t-w    t  .    A  Kadio-Mat  Slide  Company.   43 

Crarver  Electric  Company   26  r  J 

General  Seating  Company   38 

General  Register  Corporation   36  S 

j_l  Schacht  Motion  Picture  Screen  Company.  ...  25 

Sloane,  W.  &J....   ........  Second  Cover 

Hall  &  Connolly   26    StronS  Ele«ric  Corporation   34 

Heywood-Wakefield  Company    9    S>  S-  Su§ar   27 


International  Projector  Corporation .  .Third  Cover    Telephoto  and  Television  Corporation   25 

Irwin  Seating  Company,  The.  . :   .  10 

W 

■ 

K 

Weber  Machine  Corporation   37 

Kliegl  Brothers   38    Wittenmeier  Machinery  Company   41 


L  Y 

LeRoy  Sound  Equipment  Corporation   39    York  Safe  and  Lock  Company   27 


48 


Better  Theatres  Section 


May  7,  1932 


WHERE  TO  BUY  IT 


ACCOUNTING  SYSTEMS 

Easy    Method    Ledger  System 
ACOUSTICAL  PRODUCTS 

The  Celotex  Company 

The  Insulite  Company 

Johns-Manville  Corporation 

National  Rug  Mills,  Inc. 

Union  Fibre  Sales  Company 

United  States  Gypsum  Company 

Warner  Acoustical  Company 

Western  Felt  Works 

Wood  Conversion  Company 
ADVERTISING  NOVELTIES 

Brasel  Novelty  Manufacturing  Co. 

Edward  I.  Plotte  &  Co. 

Pyroloid  Sales  Company 
AIR  CONDITIONING  EQUIPMENT 

Carrier  Engineering  Corporation 

Kooler-Aire  Engineering  Corporation 

Supreme  Heater  &  Ventilating  Company 

Typhoon  Air  Conditioning  Co. 

Wittenmeier  Machinery  Company 
AISLE  LIGHTS 

Kausalite  Manufacturing  Company 
AMPLIFIERS 

A-C  Masterpack  Company 

Mellaphone  Corporation 

Qperadio  Manufacturing  Company 

The  Radiart  Corporation 

Silver-Marshall.  Inc. 

Webster  Company 
AUTOMATIC  CURTAIN  CONTROL 

Automatic  Devices  Company 

Bruckner-Mitchell.  Inc. 

Econoguipment  Manufacturing  Company 

Tiffin  Scenic  Studios 

Vallen  Electrical  Company,  Inc. 
BANNERS,  SIGNS 

H.  Dryfhout  Company 
CAMERAS  AND  PROJECTORS 

Bell  and  Howell  Com/any 
CARBONS 

National  Carbon  Company 
CARBON  ADAPTERS 

Best  Devices  Company 

Hewes-Gotham  Company 
CARPETS 

Bigcloiv-Sanford  Carpet  Company,  Inc. 

Mohawk  Carpet  Mills 

Wm.  Slater,  Ir. 

W.  &■  J.  Slnane 
CARPET  CUSHIONING 

The  Celotex  Company 

Clinton  Carpet  Company 

National  Rug  Mills,  Inc. 

Western  Felt  Works 
CEMENT  FOR  FASTENING  CHAIRS 

General  Seatina  Company 
CHAIR  ANCHOR  BOLTS 

Chicaoo  Expansion  Bolt  Company 
CHANGEABLE  LETTERS 

Crystalite  Products  Corporation 

Friedley- Voshardt  Company 

Metal  Products.  Inc. 
CHANGEOVERS 

Basson  &  Stem 

Essannay  Electric  Manufacturing  Co. 

GoldE _  Manufacturing  Company 

Guercio  and  Barthel 
CLEANING  COMPOUND 

/.  B.  Ford  Company 
COLOR  HOODS 

Reynolds  Electric  Company 
CUTOUT  MACHINES 

International  Register  Corporation 
DIMMERS 

Cutler-Hammer,  Inc. 

Reynolds   Electric  Company 
DOUBLE  BEARING  ASSEMBLY 

Lavezzis  Machine  Works 
DOUBLE  BEARING  MOVEMENTS 

Guercio  and  Barthel 
DRAPERIES 

Tiffin  Scenic  Studios 
EARPHONES 

Hearing  Devices  Corporation 

Western    Electric  Company 
EFFECT  MACHINES 

Brenkert  Light  Projection  Company 

Chicaoo    Cinema    Equipment  Company 

Kliegl  Brothers 
ELECTRIC  FLASHERS,  COLOR  HOODS 

Eaole  Sinn  Company 

Reynolds  Electric  Company 

Time-O-Stat   Controls  Company 
ELECTRIC  PICKUPS 

The  Audak  Company 

Best  Manufacturing  Company 

The  Oro-tone  Company 

Webster  Electric  Company 
EMERGENCY  LIGHTING  SYSTEMS 

Electric  Storage  Battery  Co. 

Roth  Brothers  &  Company 
ENGINEERING  SERVICE 

Humphrey  Davy  &  .Associates 

S.  S.  Sugar 
EQUIPMENT  SUPPLIES 

E.  E.  Fulton  Company 

Guercio  and  Barthel 

Monarch   Theatre  Supply  Company 

Movie  Supply  Company 

National    Theatre   Supply  Company 

S.    O.   S.   C  orporation 
FANS.  VENTILATING 

Century  Electric  Company 

I.  A.   Tannenbaum,  Inc. 


FILM  CEMENT 

F.  B.  Griffin 
FILM  PROCESSING  MACHINES 

Film  Processing  Machine  Corp. 

The  Rex  Film  Renovator  Mfg.  Company 

Yankee  Lubric  Company 
FILM  SCALES 

Film  Scale  Company 
FILM  STOCK 

Ansco-Ogfa  Film  Mfg.  Co. 

DuPont  Film  Mfa.  Corporation 

Eastman  Kodak  Company 
FIRE  PREVENTION 

Film  Fire  Prevention  Company 

Sentry  Safety  Control  Corporation 
FRAMING  LIGHT  SHIELDS 

GoldE  Manufacturing  Company 

Guercio  and  Barthel 
GENERATORS 

Automatic  Devices  Company 

General  Electric  Company 

Hcrtner  Electric  Company 

Roth  Brothers  &  Company 
HORNS  AND  SPEAKERS 

Macy  Manufacturing  Company 

Operadio  Manufacturing  Company 

Racon  Electric  Company,  Inc. 

Silver-Marshall.  Incorporated 

Wright-DcCoster,  Inc. 
INTERIOR  DECORATIONS 

Armstrong  Studios.  Inc. 

J.  A.  Torstenson  &  Company 

Novelty  Scenic  Studios 

B.  F.  Shearer  Company 
LAMPS,  HIGH  INTENSITY 

Brenkert  Light  Projection  Company 

Hall  &  Connolly,  Inc. 
LAMPS.  REFLECTING  ARC 

Brenkert  Liaht  Protection  Company 

The  J.  E.  McAuley  Manufacturing  Company 

Strong  Electric  Corporation 
LENS  MOUNTS 

GoldE  Manufacturing  Company 
LENSES 

Bausch  &  Lomb  Optical  Company 

Ilex _  Optical  Company 

Protection   Optics  Corporation 
MATS  AND  RUNNERS 

Rub-Tex  Products  Company 
MAZDA  REGULATORS 

Carver  Electric  Company 
NEEDLES.  PHONOGRAPH 

Sound  Service  Systems,  Inc. 

Wall-Kane  Needle  Co. 
ORGANS 

George  Kilgen  &  Sons,  Inc. 

The  Pane  Organ  Company 

Rudolph    Wurlitzcr  Company 
ORGAN  HEATERS 

Kausalite  Manufacturing  Company 

Prometheus  Electric  Co. 

Time-O-Stat  Controls  Corporation 
PATENT  ATTORNEYS 

William  N.  Moore 
PHOTO  ELECTRIC  CELLS 

Herman  A.  DeVry 

Duovac  Radio  Tube  Company 

G-M  Laboratories.  Inc 

O-R.S.  Neon.  Inc. 

T>£n££!lot°  and  Television  Corporation 
POSTER  PROJECTORS 

Bausch  &  Lomb  Optical  Co. 

Clcaroscope  Company 

A.  cr  B.  Smith  Company 

F.  D.  Kces  Mfa.  Company 
PROJECTION  MACHINE  PARTS 

Motion  Picture  Machine  Company 

Laveczie  Machine  Works 
PROJECTORS 

Enterprise  Optical  Mfg.  Co. 

E.  E.  Fulton  Company 

Holmes  Projector  Company 
T>ln7™H1"£!   Projector  Corporation 
PUBLIC  ADDRESS  SYSTEMS 

Associated  Engineering  Laboratories 

Miles  Reproducer  Company,  Inc. 

UPeradio   Manufacturing  Company 

Silver-Marshall.  Inc 
RAILINGS.  GRILLES 

rectifiers'*  B"ass  Cor>oration 

Forest  Electric  Company 

REELS    E'eCt''!r  C°",l?any 

E.  E.  Fulton  Company 

T,L™r™~£/'"rf'''>    Welding  Co. 
REEL  END  SIGNALS 

REWINDERS  MmnfMn»  Company 

Film  Processino  Machine  Corporation 

E.  E.  Fulton  Company 

ColdE  Manufacturing  Company 
RHEOSTATS 

Hoffman  cr  Soovs 
SAFES,  THEATRE 

York  Safe  &  Lock  Company 

Dayton  Safety  Ladder  Company 
SAFETY  LADDERS 

Dayton  Safety  Ladder  Company 

Patent  Scaffolding  Company 
SCHOOLS 

New  York  Institute  of  Photography 

RCA  Institutes,  Inc. 

Theatre  Managers  Institute 


SCREENS 

Da-Lite  Screen  Company 

Keasbey  &  Mattison  Company 

Minusa  Cine  Screen  Company 

Raven  Screen  Corporation 

Schoonmaker  Equipment  Company 

Walker-American  Corporation 

Whiting  &  Davis  Company 
SCREEN  RESURFACING 

Schacht  Motion  Picture  Screen  Company 
SEATS 

American  Seating  Company 

The  A.  H.  Andrews  Company 

General  Seating  Company 

Heywood-Wake field  Company 

Ideal  Seating  Company 

The  Irwin  Seating  Company 

Standard  Manufacturing  Company 

Wisconsin  Chair  Company 
SIGNS— ELECTRIC 

Flexlume  Corporation 

Metal  Products.  Inc. 

Milne  Electric  Company 
SLIDES 

National  Studios,  Inc. 

Quality  Slide  Company 

RadiO-Mat  Slide  Company 

Kae  Studios 

Worst  el  Studios 
SPEED  INDICATORS 

Essannay  Electric  Manufacturing  Co. 

Mellaphone  Corporation 
SOUND    REPRODUCING  SYSTEMS 

Associated  Engineering  Laboratories 

Bestone.  Incorporated 

Enterprise  Optical  Manufacturing  Co. 

The  Foto-Voice  Company,  Inc. 

General  Talking  Pictures  Corporation 

Gates  Radio  &  Supply  Company 

Good- A 11  Electric  Mfg.  Company 

Holmes  Projector  Company 

International  Projector  Corporation 

LeRoy  Sound  Eguipment  Corporation 

Lincrophone  Co.,  Inc. 

Mellaphone  Corporation 

The  Phototone  Eguipment  Corporation  of  America 
RCA  Photophone,  Inc. 
S.   0.  S.  Corporation 
Sound  Service  Company 
Powers  Cinepkone  Equipment  Co. 
Universal  Sound  System,  Inc. 
Vitadisc  Company 
Weber  Machine  Corporation 
W estcrn  Electric  Company 
SOUND  EQUIPMENT  ACCESSORIES 
A-C  Masterpack  Company 
Basson  &  Stem 

Essannay  Electric  Manufacturing  Company 

Franklin  Radio  Corporation 

G-M  Laboratories.  Inc. 

Operadio  Manufacturing  Company 

Radiart  Corporation 

S.   O.  S.  Corporation 

Telephoto  and  Television  Corporation 
STAGE  AND  ORCHESTRA  LIFTS 

Brenkert  Liaht  Projection  Company 

Bruckner-Mitchell,  inc. 

Peter  Clark,  Inc. 
STAGE  LIGHTING  EQUIPMENT 

Frank  Adam  Electric  Company 

Belson  Mfa.  Company 

Chicago  Cinema  Eguipment  Company 

Hub  Electric  Company 

Kliegl  Brothers 

Major  Equipment  Company 

Reynolds  Electric  Company 
STAGE  RIGGING  HARDWARE 

Bruckner  Mitchell.  Inc. 

J.  H.  Ch  annon  Corporation 

Peter  Clark,  Inc. 

Klcmm    Manufacturing  Corporation 

Novelty  Scenic  Studios 
STAGE  SCENERY 

Armstrong  Studios,  Inc. 

Novelty  Scenic  Studios 

Tiffin  Scenic  Studios 
THEATRE  PRINTING,  PROGRAMS 

Exhibitors  Printing  Service 

National  Program  &  Printing  Company 

The  Showman's  Press 

The   TitaPrint  Company 
THEATRE  SEAT  REPLACEMENTS 

General  Seatina  Company 
TICKETS 

A  reus  Ticket  Company 
TICKET  MACHINES 

General  Register  Corporation 
UNIFORMS 

Chicago  Uniform  and  Cap  Company 

Gem  sco 

Maier-Lavaty  Com.Pany 
UPHOLSTERY  PRODUCTS 

L.  C.  Chase  cr  Company 
VARIABLE  SPEED  PULLEYS 

Horion  Manufacturina  Company 
VENDING  MACHINES  AND  SCALES 

Watlina  Scale  Manufacturing  Company 
VENTILATING  EQUIPMENT 

Arctic  Nn-Air  Corporation 

Blizzard  Sales  Company 

Kooler-Aire  Engineering  Corporation 

Lakeside  Company 

Supreme  Heater  &  Ventilator  Company 
Tilts  Air  Conditioning  Corporation,  Ltd. 
Typhoon  Air  Conditioning  Company,  Inc. 
Wittenmeier  Machinery  Company 


May  7,  1932 


Motion  Picture  Herald 


49 


BETTER  THEATRES  CATALOG  BUREAU 

"Better  Theatres"  offers  on  this  page  an  individual  service  to  its  readers.  Detailed  information  and  catalogs  concerning  any 
product  listed  herewith  will  be  sent  to  any  theatre  owner,  manager,  architect  or  projectionist.  Just  fill  in  the  coupon  below  and 
mail  to  "Better  Theatres"  Division  of  Motion  Picture  Herald.  Readers  will  find  that  many  of  the  products  listed  by  this 
Bureau  are  advertised  in  this  issue. 


1  Accounting  systems 

2  Acoustical  installations. 

3  Adapters,  mazda. 

4  Adding,  calculating  machines. 

5  Admission  signs. 

6  Addressing  machines. 

7  Advertising  novelties. 

8  Advertising  projectors. 

9  Air  conditioning  equipment. 

10  Aisle  lights. 

1 1  Aisle  rope. 

12  Amplifiers. 

13  Arc  lamps,  reflecting. 

14  Architectural  service. 

15  Arc  regulators. 

16  Artificial  plants,  flowers. 

17  Automatic  curtain  control. 

18  Automatic  projection  cutouts. 

19  Automatic  sprinklers.  _ 

B 

20  Balloons,  advertising. 

21  Banners. 

22  Baskets,  decorative. 

23  Batteries. 

24  Bell-buzzer  signal  systems. 

25  Blocks,  pulleys,  stage-rigging. 

26  Blowers,  hand. 

27  Boilers. 

28  Bolts,  chair  anchor. 

29  Booths,  projection. 

30  Booths,  ticket. 

31  Box  office  safes. 

32  Brass  grills. 

33  Brass  rails. 

34  Brokers-Theatre  promotion. 

35  Bulletin  boards,  changeable. 


36  Cable. 

37  Cabinets. 

38  Cameras. 

39  Canopies  for  fronts. 

40  Carbons. 

41  Carbon  sharpeners. 

42  Carbon  wrenches. 

43  Carpets. 

44  Carpet  cushion. 

45  Carpet  cleaning  compound. 

46  Carpet  covering. 

47  Cases,  film  shipping. 

48  Cement,  film. 

49  Cement  for  fastening  chairs. 

50  Chair  covers. 

51  Chairs,  wicker. 

52  Chairs,  theatre. 

53  Change  makers. 

54  Changeable  letters. 

55  Change  overs. 

56  Cleaning  compounds. 

57  Color  hoods. 

58  Color  wheels. 

59  Condensers. 

60  Controls,  volume. 

61  Cutout  machines,  display. 


62  Date  strips. 

63  Decorations. 

64  Dimmers. 

65  Disinfectants — perfumed. 


66  Display  cutout  machines. 

67  Doors,  fireproof. 

68  Draperies. 

69  Drinking  fountains. 

70  Duplicating  machines. 

71  Dynamic  speakers. 


72  Earphones. 

73  Effect  machines. 

74  Electric  measuring  instruments. 

75  Electric  fans. 

76  Electrical  flowers. 

77  Electric  pickups. 

78  Electric  power  generating  plant. 

79  Electrical  recording. 

80  Electric  signs. 

81  Electric  signal  and  control  systems. 

82  Emergency  lighting  plants. 

83  Engineering  service. 

84  Exit  light  signs. 


85  Film  cleaning  machines. 

86  Film  processing  machines. 

87  Film  rewinders. 

88  Film  splicing  machines. 

89  Film  tools. 

90  Fire  extinguishers. 

91  Fireproof  curtains. 

92  Fireproof  doors. 

93  Fireproofing  materials. 

94  Fixtures,  lighting. 

95  Flashers,  electric  sign. 

96  Flood  lighting. 

97  Floorlights. 

98  Floor  covering. 

99  Floor  runners. 

100  Flowers,  artificial. 

101  Footlights. 

102  Fountains,  decorative. 

103  Fountains,  drinking. 

104  Frames-poster,  lobby  display. 

105  Furnaces. 

106  Furniture,  theatre. 

107  Fuses. 

G 

108  Gelatine  sheets. 

109  Generators. 

1 10  Grilles,  brass. 

1 1 1  Gummed  labels. 

1 12  Gypsum  products. 

H 

1 13  Hand  driers. 

1 14  Hardware,  stage. 

1 15  Hearing  devices. 

1 16  Heating  systems. 

117  Horns. 

1 18  Horn  lifts  and  towers. 


I 


1 19  Ink,  pencils  for  slides. 

120  Insurance. 

121  Interior  decorating  service. 

122  Interior  illuminated  signs. 


123  Janitors'  supplies. 

L 

124  Ladders,  safety. 

125  Lamps,  decorative. 

126  Lamp  dip  coloring. 

127  Lamps,  general  lighting. 

128  Lamps,  incandescent  projection. 

129  Lamps,  high  intensity. 

130  Lamps,  reflecting  arc. 

131  Lavatory  equipment,  furnishings. 

132  Ledgers,  theatre. 

133  Lenses. 

134  Letters,  changeable. 

135  Lights,  exit. 

136  Lights,  spot. 

137  Lighting  fixtures. 

138  Lighting  systems,  complete. 

139  Linoleum. 

140  Liquid  soan. 

141  Liquid  soap  containers. 

142  Lithographers. 

143  Lobby  display  frames. 

144  Lobby  gazing  balls. 

145  Lobby  furniture  and  decorations. 

146  Lobby  merchandising. 

147  Lockers. 

148  Luminous  numbers. 

149  Luminous  signs,  interior,  exterior. 

M 

150  Machines,  display  cutout. 

151  Machines,  ticket. 

152  Machines,  pop  corn. 

153  Machines,  vending. 

154  Marble. 

155  Marquee. 

156  Mats  and  runners. 

157  Mazda  projection  adapters. 

158  Mazda  regulators. 

159  Metal  lath. 

160  Metal  polish. 

161  Motors,  electric. 

162  Motor  generators. 

163  Motors,  phonograph. 

164  Motion  picture  cable. 

165  Musical  instruments. 

166  Music  publishers. 

167  Music  Stands. 

N 

168  Needles,  phonograph. 

169  Novelties,  advertising. 

170  Nursery  furnishings  and  equipment. 


171  Oil  burners. 

172  Orchestra  pit  fittings,  furnishings. 

173  Organs. 

174  Organ  novelty  slides. 

175  Organ  lifts. 

176  Organ  heaters. 

177  Ornamental  fountains. 

178  Ornamental  metal  work. 


179  Paint,  screen. 

180  Paper  drinking  cups. 


181  Paper  towels. 

182  Perfumers. 

183  Phonograph  motors. 

184  Phonograph  needles. 

185  Phonograph  turntables. 

186  Photo-electric-cells. 

187  Photo  frames. 

188  Pianos. 

1891  Plastic  fixtures  and  decorations. 

190  Plumbing  fixtures. 

191  Pop-corn  machines. 

192  Positive  film. 

193  Posters. 

194  Poster  frames. 

195  Poster  lights. 

196  Poster  paste. 

197  Portable  projectors. 

198  Pottery,  decorative. 

199  Portable  sound  equipment. 

200  Power  generating  plants. 

201  Printing,  theatre. 

202  Programs. 

203  Program  covers. 

204  Projection  lamps. 

205  Projection  machines. 

206  Projection  machine  parts. 

207  Projection  room  equipment. 

208  Public  address  systems. 


209  Radiator  covers. 

210  Rails,  brass. 

21 1  Rails,  rope. 

212  Rectifiers. 

213  Reconstruction  service. 

214  Records. 

215  Record  cabinets. 

216  Recording,  electrical. 

217  Redecorating  service. 

218  Reflectors. 

219  Refurnishing  service. 

220  Regulators,  Mazda. 

221  Reels. 

222  Reel  and  signals. 

223  Reel  packing,  carrying  cases. 

224  Resonant  orchestra  platform. 

225  Reseating  service. 

226  Rewinders,  film. 

227  Rheostats.. 

228  Rigging,  stage. 


S 

229  Safes,  box  office. 

230  Safes,  film. 

231  Safety  ladders. 

232  Scales. 

233  Scenery,  stage. 

234  Scenic  artists'  service. 

235  Schools. 

236  Screen  masks  and  modifiers. 

237  Screen  paint. 

238  Seat  covers. 

239  Seat  indicators,  vacant. 

240  Signs,  directional. 

241  Signs,  marquee. 

242  Screens. 

243  Seats,  theatre. 

244  Signs,  parking. 

245  Signals,  reel  end. 

246  Sign  flashers. 

247  Sign  lettering  service. 


248  Slides. 

249  Slide  ink,  pencils. 

250  Slide  lanterns. 

251  Slide  making  outfits. 

252  Slide  mats. 

253  Shutters,  metal  fire. 

254  Soap  containers,  liquid. 

255  Sound  equipment,  complete. 

256  Sound-proof  installation. 

257  Speakers,  dynamic. 

258  Speed  indicators. 

259  Spotlights. 

260  Spring  seats,  interchangeable. 

261  Stage  doors-valances,  etc. 

262  Stage  lighting  equipment. 

263  Stage  lighting  systems. 

264  Stage  rigging-blocks,  pulleys. 

265  Stage  scenery. 

266  Stair  treads. 

267  Statuary. 

268  Stereopticons. 

269  Sweeping  compounds. 

270  Switchboards. 

271  Switches,  automatic. 


272  Tapestries. 

273  Telephone,  inter-communicating. 

274  Temperature  control  apparatus. 

275  Terra  cotta. 

276  Theatre  accounting  systems. 

277  Theatre  dimmers. 

278  Theatre  seats. 

279  Tickets. 

280  Ticket  booths. 

281  Ticket  choppers. 

282  Ticket  holders. 

283  Ticket  selling  machines. 

284  Tile. 

285  Tone  arms. 

286  Tool  cases,  operators'. 

287  Towels,  paper. 

288  Trailers. 

289  Transformers. 

290  Transparencies. 

291  Turnstiles. 

292  Turntables,  phonograph. 


293  Uniforms. 

294  Upholstery  material. 


295  Vacuum  cleaning  equipment. 

296  Valances. 

297  Vases,  stone. 

298  Ventilating  fans. 

299  Ventilating  systems. 

300  Vending  machines. 

301  Vitrolite. 

302  Volume  controls. 


W 

303  Wall  coverings. 

304  Watchman's  clocks. 

305  Water  coolers. 

306  Wheels,  color. 


"BETTER  THEATRES"  DIVISION,  Motion  Picture  Herald, 
1790  Broadway,  New  York 

Gentlemen:  I  should  like  to  receive  reliable  information  on  the  following  items: 

(Refer  to  Items  by  Number} 


[5-7-32] 


Remarks: 


Name  ••  •  Theatre   City 

Sfa+e   Seating  Capacity  


50 


Better  Theatres  Section 


May  7,  1932 


The  Theatre  and  the  Law 


him,  is  liable  only  for  such  injury  to  the 
property  as  results  from  his  failure  to  exer- 
cise due  care  and  diligence  in  its  use  and 
preservation.  .  ..  But,  bailees  of  this  class 
may,  by  special  contract,  enlarge  or  re- 
strict the  obligation  that  would  otherwise 
by  implication  of  law  be  imposed  upon 
them." 

What  Is  Legal  Eviction? 

it  is  well  settled  law 
that  if  a  landlord  legally  evicts  a  theatre 
operator  the  latter  is  not  bound  to  comply 
with  the  terms  of  a  lease  contract.  Legal 
eviction  means  that  the  landlord  has  per- 
formed some  act  by  which  the  theatre  oper- 
ator is  prevented  from  retaining  legal  pos- 
session of  the  property.  Therefore,  legal 
eviction  is  an  act  on  the  part  of  the  land- 
lord or  his  agent  which  results  in  impossi- 
bility of  the  theatre  operator  retaining  and 
enjoying  possession  of  the  theatre  proprety. 

For  illustration,  in  Vailsburg  Amuse- 
ment Company  v.  Criterion  Investment 
Company,  (156  Atl.  114),  it  was  disclosed 
that  a  building  contains  a  moving  picture 
theatre  and  two  stores.  One  of  the  pro- 
visions of  the  lease  held  by  a  theatre  oper- 
ator, who  leased  the  building,  required  the 
theatre  operator  to  deposit  with  the  owner 
of  the  property  the  sum  of  $12,000  as 
security  for  the  faithful  performance  of 
the  terms  and  conditions  thereof.  The  lease 
was  for  a  term  of  fifteen  years,  the  annual 
rental  being  $12,000  for  the  first  ten  years 
payable  in  equal  monthly  installments,  plus 
the  payment  of  the  annual  taxes  assessed 
against  the  property.  Later  the  street  in 
front  of  the  theatre  was  improved  by  the 
city  with  the  result  that  the  level  thereof 
was  raised  about  a  foot  and  a  half  higher 
than  the  level  of  the  doors  of  the  theatre. 
Shortly  after  that  a  license  for  operation 
of  the  theatre  was  denied  upon  the  ground 
that  since  the  raising  of  the  grade  of  the 
street  there  were  no  proper  exits  leading 
into  it. 

Thereupon  the  theatre  operator  aban- 
doned the  further  use  of  the  theatre,  re- 
fused to  pay  installments  of  rent  there- 
after accruing,  and  demanded  the  return 
of  the  $12,000  deposit,  although  he  con- 
tinued to  collect  rents  from  the  sub-tenants 
occupying  the  stores  up  to  the  time  of  the 
suit.  It  was  contended  by  the  theatre  oper- 
ator that  since  the  city  had  elevated  the 
street  and  refused  to  issue  a  license  for 
conduction  of  the  theatre  that  this  fact 
automatically  cancelled  the  lease  and  was 
in  fact  legal  eviction. 

However,  under  the  circumstances,  it  is 
interesting  to  observe  that  the  higher  court 
held  the  theatre  operator  not  entitled  to 
recover  the  $12,000  deposit  from  the  land- 
lord, and  said: 

"It  is  entitrely  settled  by  our  decisions 
that,  in  order  to  impose  upon  the  landlord 
the  penalty  of  a  suspension  of  the  entire 
rent  during  the  continuance  of  an  eviction 
of  a  tenant  from  a  portion  of  the  premises, 
it  is  necessary  that  it  appear  that  the  evic- 


{Continued  from  page  44) 

tion  was  brought  about  by  the  landlord 
himself,  or  by  his  agency  or  procurement. 
The  facts  already  recited  demonstrate  that 
the  defendant  (property  owner)  was  not 
in  any  degree  responsible  for  the  raising 
of  the  grade  of  the  street,  and  the  refusal 
of  the  municipality  thereafter  to  grant  a 
permit  to  the  plaintiff  for  the  carrying  on 
of  the  theatre.  .  .  .  The  landlord  was  en- 
titled to  retain  the  possession  of  the  deposit 
at  least  until  the  end  of  the  term  specified 
in  the  lease,  or  until  the  lease  was  earlier 
terminated  by  the  consent  of  the  parties, 
or  by  operation  of  law.  The  course  pur- 
sued by  the  plaintiff  of  continuing  to  col- 
lect rents  due  from  the  sub-tenants  occupy- 
ing the  stores  demonstrates  that  the  pri- 
mary lease  was  still  in  effect  at  the  time 
of  the  institution  of  the  suit,  and  as  a  re- 
sult thereof  the  defendant  (landlord)  was 
under  no  obligation  to  return  the  deposit 
money  to  the  plaintiff." 

Filing  Mechanic's  Lien 

all  states  have  enacted 
laws  which  require  contractors  and  ma- 
terialmen to  file  mechanic's  liens  within  a 
specified  period  after  the  construction  job 
is  completed.  Various  courts  have  held 
that  "completion"  of  a  construction  job  is 
from  the  date  the  last  material  is  supplied 
or  labor  is  performed.  This  ruling  has  re- 
sulted in  considerable  discussion  with  re- 
spect to  what  actually  is  "legal"  labor 
and  materials. 

It  has  been  held  that  supplying  insignifi- 
cant items  or  labor  cannot  be  utilized  by 
the  contractor  to  extend  the  time  for  filing 
a  lien. 

For  instance,  in  the  late  case  of  North- 
rop v.  Guy,  (134  So.  738),  it  was  shown 
that  a  contractor,  after  completing  the  con- 
struction of  a  theatre  building,  purchased 
a  pane  of  glass  and  one  or  two  planks  for 
shelving  and  repaired  a  leak  in  the  roof. 
In  holding  this  service  not  sufficient  to  ex- 
tend the  time  for  filing,  the  court  said: 

"The  appellant  (contractor)  contends 
that  it  filed  its  lien  within  sixty  days  after 
it  last  delivered  material  or  performed 
services  or  labor  upon  the  building  and, 


in  the  alternative,  that  it  recorded  its  lien 
within  sixty  days  from  the  date  the  build- 
ing was  completed.  .  .  .  The  correcting 
of  defects,  which  may  appear  from  time 
to  time  in  the  work,  after  the  building  is 
considered  and  treated  as  completed,  are 
not  to  be  counted  or  deemed  as  part  of  the 
labor  contemplated  by  the  statute,  in  fix- 
ing the  time,  nor  should  material  or  ser- 
vices furnished  for  that  be  so  regarded." 

Radio  Infringement 

SOME  DISCUSSION  has 
arisen  from  time  to  time  whether  or  not 
a  theatre  owner  may  be  liable  in  damages 
for  receiving  over  a  radio  a  copyrighted 
musical  program  to  which  theatre  guests 
are  permitted  to  listen.  Therefore,  it  is 
important  to  know  that  in  a  recent  case 
(283  U.  S.  191),  the  Supreme  Court  of 
the  United  States  decided  this  question : 

"Do  the  acts  of  a  proprietor,  in  making 
available  to  his  guests,  through  the  instru- 
mentality of  a  radio  receiving  set  and  loud 
speakers  installed  and  under  his  control 
and  for  the  entertainment  of  his  guests, 
the  hearing  of  a  copyrighted  musical  com- 
position which  has  been  broadcast  from  a 
radio  transmitting  station,  constitute  a 
performance  of  such  composition  within 
the  meaning  of  the  Copyright  Act?" 

The  Supreme  Court  held  that  under 
these  circumstances  a  proprietor  may  be 
liable  in  damages  for  copyright  infringe- 
ment. Also,  in  the  late  case  of  Buck  v. 
Jewell,  (51  F.  [2d]  726),  the  higher 
United  States  Court  was  presented  the 
question  involving  the  amount  of  damages 
for  which  a  proprietor  is  liable  for  in- 
fringement.   The  court  said : 

"Unless  the  number  of  infringing  per- 
formances of  a  copyrighted  musical  compo- 
sition exceeds  twenty-five,  the  minimum  al- 
lowance of  $250  must  be  made.  Where 
more  than  twenty-five  infringing  perform- 
ances are  proved,  and  there  is  no  showing 
as  to  actual  loss,  the  court  must  allow  the 
statutory  minimum,  and  may,  in  its  sound 
discretion,  employ  the  scheduled  $10  a  per- 
formance as  a  basis  for  assessing  additional 
damages." 


Proposed  mural  by  Ezra  Winter  in  the  grand  foyer  of  the  International  Music  Hall  in 

Rockefeller  Center,  Neiu  York. 


AFTER  24  YEARS 

IN  ONE  LOCATION 

MOTIOCRAPH 

MOVES  TO  OUR 

NEW  DAYLITE  FACTORY 


WE  WILL  NOT  SACRIFICE 
QUALITY  AND  PERFORMANCE 
TO  MEET  A  PRICE 

BUT 

BETTER  MANUFACTURING  FACILI- 
TIES WILL  CUT  COSTS  WHICH 
WILL  ENABLE  THE  EXHIBITOR 
TO  BUY  SOUND  EQUIP- 
MENT OF  QUALITY  AT 
A  PRICE  HE  CAN  AF- 
FORD TO  PAY 


4431-45  WEST  LAKE  ST. 


SEND 
FOR  OUR 
BLUE  BOOK  AND 
BLANK  SURVEY  SHEET. 
MOTIOGRAPH  DELUXE  SOUND 
PROJECTOR  EQUIPMENT  IS  PRICED 
ACCORDING  TO  THE  INDIVIDUAL 
REQUIREMENTS  OF  YOUR  THEATRE. 


WE  WILL  BE  GLAD  TO  TELL  YOU.  OUR  NEW  ADDRESS 

THE  ENTERPRISE  OPTICAL  MFC.  CO. 


CHICAGO,  ILL. 


OTION  P1CTUR 

ERALD 

A  CONSOLIDATION  OF  EXHIBITORS  HERALD-WORLD  AND  MOTION  PICTURE  NEWS 


Distribution 
Revolution! 


Industry's  Acute  Problems  of  Today  Find  Expression  in  Projects 
to  Reclassify  Theatres  and  Eliminate  Subsequent  Runs  on  Class  A 
Product — Discussions  by  Al  Lichtman  and  Felix  Feist — United 
Artists  to  Apply  New  Idea  in  August— C.  C.  Griffin,  Exhibitor, 
Writes  on  Wastes  and  Woes  of  Present  Distribution  Machinery 


Vol.  107,  No.  7 


May  1  1,  L93' 


WONDER  WHAT 
a  THEATRE  SEAT 
THINKS  ABOUT! 


w.*  if  +Kere  was 
^  resVfulweek  ! 
Reason  Vve.P^   .  • 

.-^^".i.  fillers'. 


**1  k, *•  »  awful  ! 
some*,nrVthe  Boss 

WT  one 
m1" 


(W/7A  Apologies) 


of  ! 


l*ks  are  cut 


0uV  for  me 


*as  3The  Boss  says 

ue  broke  +he  house 
me  too  ! 


LL°ne  Dressier,  even 
*       l  I'm  a  bi+  rear- 
^  J  from 'EMMA' 

I        J    Vbe  sfra.n 

of  t>r€*Y„%SP«lTY 

*h  &r^VerPoL,T,cs ' 


A  l  +n  be  qu'te  an 

haw'Y  ,.i 
u,air! 

4  Ham*  «$  M.e:« 

'*>u  fanL  iettinl  P-°Ul 
^a,r$,    f.lks  rosV. m  here 

■^Mama.W 


TO  SAVE  HIM ! . . 

but  ONLY  ONE 

company  is  succeeding! 


THE  Tl 


ES 


VIGOROUS 

in  Pictures  as 


SINCE... 


JANUARY  1st,  1932 


I 


TAXI 


UNION  DEPOT 


HIGH  PRESSURE 


HATCHET  MAN 


MAN  WHO  PLAYED  GOD 


FIREMAN, 
SAVE  MY  CHILD 


PLAY  GIRL 


ALIAS  THE  DOCTOR 


THE  CROWD  ROARS 


SO  BIG 


THE  MOUTHPIECE 


THE  FAMOUS  FERGUSON 
CASE 


THE  RICH  ARE  ALWAYS 
WITH  US 


THE  STRANGE  LOVE  OF 
MOLLY  LOUVAIN 


*A  Warner  Bros.  Picture 
f  A  First  National  Picture 


Only  Warner  Bros,  have  accepted  the  responsi- 
bility of  meeting  today's  exacting  demands  of 
leadership  — that's  why  Warner  Bros,  are  the 
subject  of  so  many  conversations  throughout 
the  trade.  Wherever  you  go  you  hear  it . . . 
"WARNER  BROS.  ARE  TURNING  OUT  FINE 
PICTURES!"  This  opinion  has  been  molded,  not 
by  ballyhoo,  but  by  a  steadily  mounting  tide  of 
box-office  reports  announcing  triumph  after  tri- 
umph for  their  pictures. 

Shrewd,  well-planned  showmanship  and  a  never- 
say-die  spirit  has  enabled  this  company  to  give 
you  exactly  14  hit  pictures  since  Jan.  1st,  1932. 


only  WARNER 

CAN  BALANCE  THE 
PROFIT  AND  LOSS 


CALL  FOR 

LEA  DERSHIP 

well  as  Politics! 


And  by  this  time  you  know  we're  geared  to  con- 
tinue that  pace  right  through  this  summer— next 
fall— next  winter— next  year. 

Never  has  trade  opinion  been  so  unanimous  on 
this  one  vital  point!  —  Warner  Bros,  are  deter- 
mined to  go  the  limit  in  their  battle  to  keep  you 
out  of  trouble! 

Of  course,  you'll  hear  a  lot  of  promises  from 
people  who  are  trying  to  improve  your  situation 
—everybody's  trying— but  it's  one  thing  to  try— 
and  another  to  succeed! 

Let  your  box-office  tell  you  the  naked  truth  for 
1932-33-then  you'll  realize  that 


BROS,  pictures 

BUDGET  BETWEEN 
FOR  1  9  3  2-3  3! 


COMING 


EDWARD  G.  ROBINSON 
in  "TWO  SECONDS" 


JOE  E.  BROWN 
in  "THE  TENDERFOOT" 


JAMES  CAGNEY 
in  "WINNER  TAKE  ALL" 


"DOCTOR  X" 
The  Mystery  Sensation! 


JOAN 

BLONDELL 

in  "MISS 

PINKERTON" 

WILLIAM  POWELL 
and  KAY  FRANCIS  in 
"THE  JEWEL  ROBBERY" 


VITAGRAPH,  INC..  DISTRIBUTORS 


LESS  than  three  months  left  this 
season  to  make  a  profit. 

SUMMER  right  at  your  doorstep. 

I  HIS  is  no  time  to  let  you  down. 

FOX  won't. 

THESE  names  prove  it:  Janet  Gaynor, 
Charles  Farrell,  Warner  Baxter,  Joan 
Bennett,  George  O'Brien,  James 
Dunn,  Karen  Morley,  Marian  Nixon 
.  .  .  and  others. 

ALL  in  the  pictures  listed  to  the  right. 

BACKED  by  ace  directors,  and 

STORIES  by  leading  authors. 

TOUR  protection  against  hot 
weather. 

LOOK  them  over.  Date  them  in. 
THEN  stop  worrying  about  summer! 


WARNER  BAXTER 


Man  About  Town 

Karen  Morley,  Conway  Tearle.  Directed 
by  John  Francis  Dillon.  Released  May  22. 

SOCIETY  GIRL 

James  Dunn,  Peggy  Shannon,  Spencer 
Tracy.  Directed  by  Sidney  Lanfield. 
Released  May  29. 

GEORGE  O'BRIEN 

in 

Death  Valley 

Cecilia  Parker.  Stewart  Edward  White's 
story.  Directed  by  David  Howard. 
Released  June  12. 

JOAN  BENNETT 

in 

Week  Ends  Only 

Ben  Lyon,  John  Halliday.  From  Warner 
Fabian's  story.  Directed  by  Alan  Crosland. 
Released  June  19. 

Rebecca  of 
Sunnybrook  Farm 

Marian  Nixon,  Ralph  Bellamy.  Directed 
by  Alfred  Santell.  Released  June  26. 

AFTER  THE  RAIN 

Peggy  Shannon,  Spencer  Tracy.  Directed 
by  John  Blystone.  Released  July  3. 

ALMOST  MARRIED 

Violet  Heming,  Ralph  Bellamy.  Alex- 
ander Kirkland.  Directed  by  William 
Menzies.  Released  July  17. 

JANET  GAYNOR 
CHARLES  FARRELL 

in 

First  Year 

Frank  Craven's  Broadway  hit.  Directed 
by  William  K.  Howard.  Released  July  31. 


d  by  Showmen! 


MAY  13  1932 


©C1B  154381 


MOTION  PICTURE  HERALD 


Vol.  107,  No.  7 


May  14,  1932 


Portents  of  Danger 


by 

MARTIN 
QUIGLEY 


^  There  is  an  idea  pervading  certain 
quarters  in  the  motion  picture  industry 
that  the  road  to  profitable  business 
lies  along  the  way  of  providing  for  the 
American  public  entertainment  which 
is  actually  obscene  and  suggestive  or, 
at  least,  is  distinctly  on  the  borderline. 

*I  The  idea  is  being  seized  upon 
rashly  and  frantically  as  a  short-cut  to 
popular  attention.  It  seems  to  bear 
some  relationship  to  the  difficult  busi- 
ness conditions  that  obtain  and  to  a 
certain  frenzy  to  quicken  the  attention 
of  the  public  toward  motion  pictures. 

^  If  the  whole  question  of  the  indus- 
try's responsibility  to  the  public  and 
the  American  public's  insistence  upon 
clean  entertainment  had  not  been  so 
conclusively  proven  time  after  time, 
and  if  the  sheer  stupidity  of  suggestive 
pictures  as  an  industry  policy  were  not 
so  plain,  the  scheme  which  is  now  show- 
ing up  would  at  least  be  understand- 
able— if  not  excusable. 

^  Why  it  should  not  be  understood 
— although  it  is  not — that  there  is  a 
smoldering  rebellion  against  motion 
pictures  throughout  the  country  be- 
cause of  the  destructive  effect  of 
some  of  them  upon  the  accepted 
standards  of  sex  morality  is  exceed- 
ingly difficult  to  fathom.  The  warning 
has  been  shouted  in  no  uncertain  terms 
from  every  watch  tower  of  public 
opinion — from  Congress,  the  churches, 
the  schools,  the  newspapers  and  even 
from  the  Man  in  the  Street. 


^  Even  in  the  absence  of  the  de- 
velopment referred  to  above,  the  situ- 
ation is  distinctly  alarming  to  every 
person  whose  sense  of  public  decency 
is  not  either  perverted  or  intentionally 
blinded.  In  face  of  what  now  seems  to 
be  approaching,  the  very  existence  of 
the  industry  as  a  great  business  is  be- 
ing thrust  into  jeopardy. 

^  Unless  the  industry  preserves  its 
position  as  the  great  purveyor  of  mass 
entertainment,  it  is  doomed.  We  do 
not  say  that  the  motion  picture  is 
doomed;  this  institution  will  go  on,  but 
the  business  fabric  upon  which  it  rests 
will  be  crumpled  into  pieces  as  the  re- 
sult of  what  is  likely  to  prove  one  of 
the  great  blunders  in  business  history. 

*I  And  its  position  as  the  great  en- 
tertainer of  the  masses  cannot  be  pre- 
served with  product  that  is  repugnant 
to  American  ideals,  destructive  to  the 
standards  upon  which  the  progress  of 
the  country  is  based  and  a  negation 
of  the  efforts  of  parents,  churches  and 
schools  to  guide  the  footsteps  of  youth. 

^  The  motion  picture  is  in  no  jeop- 
ardy; while  it  may  suffer  a  temporary 
lapse,  it  will  recover  and  it  will  go  on, 
rightly  directed,  to  greater  usefulness 
and  great  effectiveness. 

^  But  the  present  management  of 
the  motion  picture,  if  the  alarms  now 
being  expressed  find  eventual  justifica- 
tion, will  lapse  into  a  permanent,  un- 
sung and  unpleasant  obscurity. 


MOTION  PICTURE  HERALD 


MARTIN  QUIGLEY,  Editor-in-Chief  and  Publisher 


Incorporating  Exhibitor's  Herald,  founded  1915;  Motion  Picture  News,  founded  1913;  Moving  Picture  World,  founded  1907;  Motography,  founded  1909; 
The  Film  Index,  founded  1906.  Published  every  Thursday  by  Quigley  Publishing  Company,  1790  Broadway,  New  York  City,  Telephone  Circle  7-3100.  Martin  Quigley, 
Editor-in-Chief  and  Publisher;  Colvin  Brown,  Vice-President  and  General  Manager;  Terry  Ramsaye,  Editor;  Ernest  A.  Rovelstad,  Managing  Editor;  Chicago  office, 
407  South  Dearborn  street,  Edwin  S.  Clifford,  manager;  Hollywood  office.  Pacific  States  Life  Building,  Leo  Meehan,  manager;  London  office,  Faraday  House,  8-10 
Charing  Cross  Road,  London,  W.C.  2,  W .  H.  Mooring,  representative;  Sydney  office,  102  Sussex  street,  Sydney,  Australia,  Cliff  Holt,  representative;  Mexico  City  office, 
James  Lockhart,  Apartado  269,  Mexico  City,  Mexico.  Member  Audit  Bureau  of  Circulations.  All  contents  copyright  1932  by  Quigley  Publishing  Company.  All  editorial 
and  business  correspondence  should  be  addressed  to  the  New  York  office.  Better  Theatres  (with  which  The  Showman  is  incorporated) ;  devoted  to  the  construction, 
equipment  and  operation  of  theatres,  is  published  every  fourth  week  as  section  2  of  Motion  Picture  Herald.  Other  Quigley  Publications:  Motion  Picture  Daily, 
The  Hollywood  Herald,  The  Motion  Picture  Almanac,  published  annually,  and  The  Chicagoan. 


Western  Nocturne  .  .  .  the 
plainsman  finds  a  ready 
accomplice  in  his  faithful 
mount.  This  production  study 
in  still  photography  repre- 
sents an  episode  in  the  Fox 
picture,  "Death  Valley," 
The  story  is  from  "The  Kill- 
er," a  novel  by  Stewart  Ed- 
ward White.  Director:  David 
Howard.  Screen  play  and 
dialogue  by  Al  Cohn.  Cine- 
matographer:  Joseph  August. 
Cast:  George  O'Brien  (shown 
in  this  scene),  Cecilia  Parker, 
Charles  Middleton,  Forrester 
Harvey  and  Roy  Stewart. 


Still  Photography  By 
ARTH  U  R  LYNCH 


THE    STILL    OF  THE 


[8] 


MONTH 


May    14,  1932 


MOTION    PICTURE  HERALD 


13 


INDUSTRY  AGAIN  THREATENED  BY 
TAX  ON  TICKETS  OVER  TEN  CENTS 


Exhibitor  Leaders  Gather  at 
Washington  to  Launch  Protest 
As  Senate  Gets  Committee 
Report;  Field  Forces  Join  Fight 


By  F.  L.  BURT,  Washington 

Decision  of  the  finance  committee  of  the 
Senate  at  Washington  late  last  week  to 
adopt  many  of  the  original  tax  recommen- 
dations of  the  Hoover  Administration,  in 
eluding  a  10  per  cent  levy  on  all  amusement 
tickets  of  10  cents  and  over,  places  the  mo- 
tion picture  industry,  for  the  time  being,  in 
exactly  the  same  position  as  it  found  itself 
in  February  when  the  ways  and  means  com- 
mittee of  the  House  began  hearings  on  ex- 
emptions under  10  cents.  Many  weeks  of 
vigorous  opposition  by  leaders  of  the  in- 
dustry, headed  by  Charles  C.  Pettijohn  and 
Abram  F.  Myers,  have  been  washed  by  the 
boards  and  now  they  must  start  all  over 
again  if  the  Senate  or  the  conference  com- 
mittee are  convinced  that  the  industry  can- 
not possibly  stand  a  10  per  cent  levy  on 
tickets  over  10  cents,  which  would  affect 
practically  every  theatre  in  the  country. 

Strongly  defending  its  action  with  respect 
to  the  low  admission  tax  exemption  of  10 
cents,  the  Senate  finance  committee  on 
Wednesday  formally  submitted  to  the  Sen- 
ate its  report  on  the  revenue  bill  which  will 
be  taken  up  for  consideration  Thursday. 

Almost  immediately  the  industry  launched 
plans  for  a  nationwide  protest  against  the 
new  proposals,  with  circuit  executives  in- 
structing men  in  the  field  to  join  in  the 
protest  to  legislators. 

Industry  leaders  are  gathering  for  the 
fight  to  raise  the  exemption  to  46  cents. 
M.  A.  Lightman,  M.  E.  Comerford,  Frank 
C.  Walker,  Charles  L.  O'Reilly,  Abram  F. 
Myers  and  other  exhibitor  leaders  are  to  be 
in  Washington  Thursday  to  launch  a  pro- 
test. 

Adopt  Original  Proposals 

Reducing  the  45-cent  exemption  from  ad- 
mission taxes  granted  by  the  House  of 
Representatives  to  10  cents,  the  Senate 
finance  committee  late  last  week,  following 
the  appearance  before  of  it  of  Secretary  of 
the  Treasury  Ogden  L.  Mills,  who  scath- 
ingly denounced  both  the  bill  and  the  Senate 
committee's  dilatory  tactics,  ceased  its 
search  for  new  avenues  of  taxation,  adopted 
many  of  the  original  suggestions  of  the 
Treasury  and  left  the  legislation  to  the 
tender  mercies  of  the  Senate. 

Possibly  never  before  in  the  history  of 
tax  legislation  at  Washington  as  such  con- 
fusion existed  as  has  been  experienced  dur- 
ing the  past  two  weeks  of  committee  wrang- 
ling. The  committee,  from  day  to  day, 
reversed  itself,  changed  rates  only  to  restore 
the  original  figures  later,  and  fought  bit- 
terly over  a  number  of  controversial  items. 

The  inability  of  the  committee  to  follow 
any  well  defined  course  of  action  was  to 
some  extent  manifested  in  its  treatment  of 


admissions.  The  House  had  repeatedly  re- 
jected the  recommendation  of  the  Treasury 
for  a  10-cent  exemption  and  had  sent  the 
bill  to  the  Senate  with  a  provision  that  the 
tax  should  apply  only  to  admissions  of  46 
cents  or  more.  During  the  hearings  be- 
fore the  finance  committee  there  were  in- 
dications that  the  exemption  would  be  in- 
creased to  at  least  50  cents,  but  during  the 
sessions  which  followed  the  hearings  it  ap- 
peared that  inimical  forces  were  at  work 
and,  on  the  motion  of  Senator  Couzens  of 
Michigan,  who  was  making  a  strong  effort 
to  minimize  the  taxes  on  automobiles  by 
raising  as  much  revenue  as  possible  else- 
where, the  exemption  was  reduced  to  44 
cents.  The  committee,  however,  it  was  later 
learned,  had  rejected  a  motion  by  Senator 
Walsh  of  Massachusetts  to  reduce  the  ex- 
emption to  30  cents. 

The  committee's  acceptance  of  the  Treas- 
ury recommendation  for  a  10-cent  exemp- 
tion in  the  last  hour  of  its  work  on  the  bill 
is  said  not  to  represent  the  sentiment  of  its 
members  with  respect  to  this  question,  but 
is  said  to  be  rather  a  frantic  effort  to  scrape 
some  kind  of  a  bill  together  and  get  rid  of 
the  task. 

See  Higher  Exemptions 

It  is  now  up  to  the  Senate  to  say  what  it 
feels  the  exemption  should  be.  There  is 
every  prospect  that  a  figure  higher  than  10 
cents  will  be  fixed  by  the  Senate  unless  it, 
too,  gets  all  tangled  up  and  decides  to  have 
the  measure  written  by  a  conference  com- 
mittee. Even  if  the  Senate  adopts  an  ex- 
emption of  less  than  45  cents,  there  will 
still  be  a  chance  for  that  figure,  for  the  bill 
will  eventually  be  written  by  the  conference 
committee,  composed  of  members  of  both 
Houses. 

The  measure  carries  normal  individual 
income  taxes  of  3  per  cent  on  the  first  $4,000 
of  net  incomes,  6  per  cent  on  the  next  $4,000 
and  9  per  cent  on  all  above  $8,000,  and 
compared  with  the  House  rates  of  2,  4  and 
7  per  cent,  with  surtaxes  ranging  up  to  45 
per  cent,  against  the  House  maximum  of  40 
per  cent,  from  which  $155,000,000  is  ex- 
pected. 

The  committee  provided  a  corporation  in- 
come tax  rate  of  14  per  cent,  as  against  the 
House  rate  of  13J/2  per  cent,  but  eliminated 
the  exemption  of  $1,000  granted  by  the 
House  to  corporations  with  net  income  not 
exceeding  $10,000.  The  committee  also 
eliminated  the  House  provision  for  an  ad- 
ditional tax  of  \J/2  per  cent,  making  a  rate 
of  15  per  cent,  for  corporations  filing  con- 
solidated returns.  The  corporation  tax  pro- 
visions are  expected  to  raise  $52,000,000. 
Changes  in  the  administrative  provisions, 
and  the  estate  and  gift  taxes  will  raise  an 
additional  $85,000,000. 

Other  Levies  Included 

A  number  of  other  levies  are  included  in 
the  bill  which  will  directly  or  indirectly 
affect  the  film  industry,  among  them  taxes 
of  4  per  cent  on  automobiles,  3  per  cent 
on  trucks  and  2  per  cent  on  accessories, 
excepting  tires,  to  raise  $73,000,000;  a  tax 


Allied's  Headquarters  Points 
OutThat  Committee  Removed 
From  Bill  Excise  Taxes  on  I  I 
Articles;  Ohio  MPTO  Protests 


of  five  cents  per  pound  on  imported  crude 
rubber  which  will  probably  be  reflected  in 
tire  prices,  to  raise  $53,000,000 ;  taxes  of 
5  per  cent  on  telegrams  and  leased  wires, 
10  cents  each  on  cablegrams,  10  cents  on 
long-distance  telephone  messages  costing 
between  50  cents  and  $1,  15  cents  on  mes- 
sages between  $1  and  $2  and  20  cents  on 
messages  over  $2,  to  raise  $24,000,000 ;  four 
cents  per  share  on  stock  and  bond  transfers 
and  10  cents  per  $100  on  stock  and  bond 
issues,  to  raise  $35,000,000 ;  two  cents  each 
on  checks  and  drafts,  regardless  of  the 
amount  for  which  written,  to  raise  $95,000,- 
000,  and  an  increase  to  three  cents  in  the 
rate  of  postage  on  first-class  mail  and  in- 
creased rates  for  second-class  matter,  to 
provide  $160,000,000. 

In  the  meantime,  leaders  of  Allied  States 
Association  have  issued  a  call  to  its  mem- 
bers to  rally  against  the  new  proposal,  and 
in  a  statement  issued  early  in  the  week  they 
flayed  Secretary  Mills  who,  it  is  said,  "has 
been  the  unrelenting  foe  of  the  small  theatres 
throughout  the  struggle." 

"The  Senate  Committee  on  Finance  after 
wallowing  helplessly  in  a  welter  of  politics  and 
ineptitude  for  several  weeks  finally  allowed  Sec- 
retary of  the  Treasury  Mills  to  persuade  them 
to  adopt  a  program  of  taxation  which  includes 
an  admission  tax  on  all  admissions  above  ten 
cents,"  said  the  Allied  statement.  Continuing, 
it  is  charged  by  Allied  that  "the  history  of  the 
admission  tax  features  illustrates  the  complete 
demoralization  that  has  set  in  in  Washington. 
Following  Secretary  Mills'  first  recommenda- 
tion of  a  tax  on  all  admissions  above  ten  cents 
hearings  were  had  before  the  Ways  and  Means 
Committee  that  proved  conclusively  that  a  tax 
on  the  lower  admissions  would  be  ruinous  to  the 
theatres  and  unproductive  to  the  Treasury. 

Continuing,  Allied  leaders  said :  "There  is 
great  eagerness  on  the  part  of  committee  mem- 
bers to  disclaim  responsibility  for  this  sudden 
denouement  and  the  task  of  the  independent 
theatre  owners  and  their  friends  will  be  to  hold 
these  men  to  accountability  for  their  participa- 
tion in  the  affair. 

"Not  one — not  even  Chairman  Smoot — claims 
that  this  action  has  any  great  significance, 
recognizing  that  the  bill  will  have  to  go  over 
the  bumps  in  both  the  Senate  and  House. 
Therefore,  you  must  bring  every  ounce  of  in- 
fluence to  bear  on  your  Senators  to  raise  the 
exemption  to  and  including  50  cents.  And 
while  you  are  about  it,  do  not  fail  to  stiffen 
the  backbones  of  your  Congressmen  also. 

"Bear  in  mind  that  while  the  Committee  was 
lowering  the  exemption  on  admission  taxes  to 
10  cents,  it  also  removed  from  the  bill  excise 
taxes  on  eleven  articles,  namely,  furs,  toilet 
articles,  boats,  refrigerators,  firearms,  sporting 
goods,  cameras,  matches,  soft  drinks,  produce 
exchange  and  safe  deposit  boxes." 

P.  J.  Wood,  of  the  Ohio  MPTO,  immediately 
dispatched  word  to  members  of  his  association 
in  which  Wood  said  the  bill  "will  undoubtedly 
pass  unless  every  theatre  owner  puts  his 
shoulder  to  the  wheel  and  puts  forth  every 
ounce  of  energy  within  him  to  raise  the  ex- 
emption to  at  least  50  cents." 


14 


MOTION    PICTURE  HERALD 


May    14,  1932 


EXHIBITORS  TO  DISCUSS  BUYING 
PROBLEMS  AT  MEETING  OF  ALLIED 


Atlantic  City  Group  Is  Expected 
To  Take  Further  Action  on 
Ten  Points  Discussed  by  Direc- 
tors at  Chicago  Session 

Leaders  of  the  national  association  of 
Allied  States  have  decided  to  call  a  meeting 
of  independent  theatre  owners  to  discuss 
film  buying-  problems  and  their  relation- 
ship with  distributors  in  view  of  the 
proximity  of  the  new  sales  season  of 
1932-33.  The  meeting  is  an  out- 
growth of  the  national  board  of  directors 
sessions  at  Chicago  on  April  28  and  29,  and 
is  tentatively  set  for  Atlantic  City  in  a  few 
weeks  when  the  New  Jersey  state  Allied 
unit  is  supposed  to  have  its  annual  dis- 
cussion. It  is  proposed  by  Allied's  national 
officials  that  the  gathering  shall  assume  the 
proportions  of  an  eastern  conference  of  in- 
dependent owners  and  in  addition  to  Allied 
officers,  delegations  are  promised  from  all 
units  east  of  the  Mississippi. 

In  the  meantime,  efforts  are  being  made 
by  the  Jersey  Allied  group  to  secure  special 
rates  for  members  for  Bermuda  and  if  this 
move  is  successful,  convention  activities  of 
that  organization  will  be  switched  from  the 
Jersey  resort  to  the  island.  Allied's  national 
ofhcia'ljS,  however,  will  meet  at  Atlantic 
City  in  any  event. 

10  Proposals  Up  Again 

Alleged  "evils"  and  socalled  "ills"  of  the 
distribution  branch  of  the  industry  will 
again  be  taken  up  by  Allied  at  the  Atlantic 
City  meeting,  and  further  action  is  ex- 
pected on  most  of  the  ten  propositions 
which  came  before  the  directorate  at  Chicago 
late  last  month,  including  several  resolu- 
tions : 

1.  "Resolved  to  continue  unrelenting  warfare 
against  unfair  and  unreasonable  protection  and 
to  recognize  as  binding  resolution  offered  at 
Detroit  Convention,  but  inadvertently  put  aside 
to  cooperate  in  various  proceedings  involving 
this  subject. 

2.  "Resolved  to  bend  every  effort  to  secure 
the  passage  of  the  Brookhart  Bill  by  acquaint- 
ing the  public  with  the  purposes  of  and  need 
for  the  same  and  to  incur  expense  within  cer- 
tain limits  for  that  purpose. 

3.  "Resolved  that  counsel  issue  a  statement 
outlining  the  position  of  Allied  in  reference  to 
the  announced  policy  of  Fox  requiring  the  re- 
turn of  posters  and  that  Allied  cooperate  in  a 
test  case  involving  the  legal  questions  provided 
a  clear-cut  case  arises  in  Allied  territory. 

4.  "Approved  with  certain  modifications  pro- 
posed contract  with  Movie  Stamps,  Inc.,  look- 
ing to  the  stimulation  of  business  in  certain  ter- 
ritories by  the  use  of  trading  stamps. 

5.  "Approved  report  of  Investigating  Com- 
mittee recommending  rejection  of  certain  pro- 
posed tie-ups  for  screen  service. 

6.  "A  Committee  on  Ways  and  Means  was 
authorized  to  report  to  the  next  meeting  a  plan 
for  carrying  out  financial  program  approved  by 
the  convention  and  any  other  plans  which  they 
may  devise. 

7.  "A  Committee  consisting  of  Messrs. 
Richey,  Yamins,  Samuelson,  Saperstein  and 
Herrington  appointed  to  consider  the  matter  of 
organlogues. 

8.  "In  answer  to  trade  paper  suggestions  that 


Allied  desired  the  5-5-5  contract  reference  was 
made  to  the  resolution  of  the  Detroit  conven- 
tion outlining  the  position  of  Allied  on  this  sub- 
ject. 

9.  "The  board  reiterated  its  stand  against 
percentage  and  authorized  counsel  to  issue  a 
statement  outlining  the  reasons  for  this  opposi- 
tion. The  board  was  of  opinion  that  exhibitors 
should  resist  to  the  utmost  the  efforts  of  the 
exchanges  to  put  over  percentage  deals  during 
the  ensuing  buying  season." 

As  suggested  in  the  ninth  proposition 
taken  up  at  the  directors'  meeting,  counsel 
for  Allied  immediately  drafted  a  lengthy 
statement  on  the  association's  attitude  to- 
ward percentage  playing.  It  was  made 
public  this  week,  and  follows : 

"The  Allied  board  of  directors  calls  on  all 
independent  theatre  owners  to  resist  to  the  ut- 
most the  efforts  of  the  distributors  during  the 
coming  selling  season  to  put  over  extortionate 
percentage  contracts.  The  only  general  pros- 
perity ever  enjoyed  by  the  exhibitors  was  dur- 
ing a  period  when  they  bought  their  pictures  on 
a  flat  rental  basis,  paying  only  what  their  busi- 
ness judgment  told  them  they  could  afford. 
When  a  good  picture  came  along  they  reaped 
the  fruits  of  their  business  acumen  and  profited 
by  the  added  returns.  Under  the  percentage 
system  the  exhibitors,  assuming  responsibility 
for  the  entire  overhead  of  their  theatres,  con- 
tract for  pictures  on  percentages  which  gener- 
ally exceed  the  average  of  fair  film  rentals,  and 
then  take  in  the  distributors  as  participants  in 
the  profits.  There  are  several  varieties  of 
partnership  known  to  the  law  but  this  is  the 
only  one  where  one  partner  stands  all  the  losses 
and  the  other  shares  only  in  the  profits. 

"The  unfair  nature  of  these  arrangements  is 
all  the  more  manifest  in  cases  where  the  stip- 
ulated percentage  obtains  up  to  a  designated 
gross  figure,  after  which  it  automatically  in- 
creases to  50  per  'cent  or  more  of  the  gross. 
This  gives  sole  credit  to  the  feature  picture 
for  the  drawing  power  of  the  house,  puts  aside 
as  of  no  value  the  efforts,  advertising  and  show- 
manship of  the  exhibitor,  and  assigns  to  the 
distributor  the  benefits  of  enlarged  patronage 
which  rightly  should  go  to  the  man  who  bears 
the  hazards  of  the  enterprise.  Care  in  the 
buying  and  skill  in  the  exhibition  of  pictures 
are  set  at  naught  by  a  system  which  transfers 
all  the  benefits  of  the  same  to  the  exchanges. 

"If  percentage  contracts  and  split-figure 
contracts  work  unfairly,  what  is  to  be  said  of 
the  selective-percentage  contracts  insisted  on  by 
certain  distributors  last  year?  These  contracts 
are  sold  on  a  high  percentage  basis  because  of 
the  supposed  high  quality  of  the  product,  but 
the  right  is  reserved  by  the  distributor  to  lift 
a  certain  number  of  pictures,  after  their  draw- 
ing power  has  been  fairly  estimated,  to  resell 
to  the  exhibitor  at  a  still  higher  rate.  Thus 
the  very  pictures  on  which  the  exhibitor  relies 
to  justify  the  high  average  are  withdrawn, 
leaving  him  only  the  run-of-mine  pictures.  The 
extent  to  which  this  privilege  may  be  abused 
was  illustrated  by  the  action  of  Metro-Goldwyn- 
Mayer  in  withdrawing  "Emma"  and  insisting 
that  the  theatres  accept  two  patched-up  re- 
issues in  order  to  repurchase  it.  Such  arrange- 
ments are  a  standing  invitation  to  the  practice 
of  hoggishness  by  the  distributors. 

"Industry  leaders  have  not  yet  learned  that 
the  prosperity  .of  the  industry  depends  upon  the 
successful  operation  of  the  theatres,  hence  they 
continue  to  insist  on  deals  which  make  only  a 
paper  record  for  them  and  are  surely  drying 
up  the  market  for  films  by  forcing  theatres  to 
close." 

The  statement  by  Allied  then  proceeded 
with  a  general  discussion  of  the  current 
economic   situation,   claiming  that   it  will 


Allied  Calls  on  Independents 
To  Resist  Distributor  Efforts 
To  "Put  Over  Extortionate 
Percentage  Contracts" 

bring  about  still  more  severe  sales  policies. 

Simultaneously  with  the  statement  on  per- 
centage booking,  Allied's  national  headquar- 
ters at  Washington  released  the  text  of  a 
resolution  passed  at  Detroit  by  the  annual 
convention  early  in  the  spring  and  in  which 
Allied  made  clear  its  stand  on  the  5-5-5 
contract  situation. 

In  commenting  further  on  the  forthcoming 
exhibitor  get-together  at  Atlantic  City, 
Allied  national  leaders  stated : 

"The  sales  policies  and  product  of  the 
several  distributors  will  be  fully  and  fairly 
analyzed ;  methods  employed  by  successful 
theatre  owners  in  the  exploitation  of  pic- 
tures will  be  explained  and  discussed ;  plans 
for  enlarging  the  influence  of  the  inde- 
pendent theatre  in  the  community  will  be 
considered. 

"The  program  being  arranged  under  the 
supervision  of  Mr.  Sidney  E.  Samuelson, 
vice-president  of  Allied  and  president  of  the 
New  Jersey  association,  will  be  constructive 
and  educational  and  designed  to  enable  the 
independent  theatre  owners  to  weather  the 
storm  that  is  just  ahead  and  retain  their 
theatres  for  what  lies  beyond.  Incidentally 
it  is  believed  that  the  diversions  of  the  shore 
between  sessions  will  do  much  to  renew  the 
energy  and  courage  of  a  sorely  tried  class 
of  men." 

Metro  Experiment 
Strikes  Opposition 

Metro's  experimental  sales  practice,  in- 
volving the  sale  of  exclusive  run  privileges 
in  certain  localities,  is  meeting  with  oppo- 
sition at  Wilmington,  Delaware.  In  this 
situation,  as  in  several  others  throughout 
the  country,  Metro  is  not  selling  certain 
productions  to  subsequent-runs. 

Loew's  Parkway  theatre,  at  Wilmington, 
a  house  that  had  been  dark  for  some  time, 
was  renovated  and  reopened  recently  with 
"Tarzan  of  the  Apes,"  and  the  advertising 
proclaimed  that  the  picture  would  never  be 
exhibited  in  any  other  Wilmington  theatre. 
George  Long,  Loew's  district  manager,  is 
reported  to  have  told  local  exhibitors  who 
were  curious  that  the  exclusive  run  idea 
was  part  of  a  plan  to  improve  Loew's  Wil- 
mington business  "by  getting  the  Wilming- 
ton public  into  the  habit  of  patronizing 
Loew's  theatres." 

With  indications  that  the  Parkway  would 
remain  open  to  show  other  Metro  pictures 
on  an  exclusive  run  basis,  Wilmington  ex- 
hibitors convened  to  devise  methods  of 
combating  a  continuance  of  the  policy.  Or- 
ganization of  an  independent  buying  com- 
bine, contingent  upon  the  participation  of 
a  minimum  of  150  theatres,  was  one  of  the 
moves  suggested,  according  to  report. 


May    14,  1932 


MOTION    PICTURE  HERALD 


4 

15 


THE  CAMERA  REPORTS 


TESTIMONIAL  DINNER  ATTENDED  BY  700.  Eastern  representatives  of  the  motion  picture  industry  in  attendance  at  a 
dinner  given  Monday  evening  at  the  Hotel  Astor  in  New  York,  in  tribute  to  Harry  Thomas,  president  of  First  Division 
Pictures.  On  the  dais  are  shown  Max  Cohen,  Henry  Channon,  Harry  G.  Kosch,  Jack  Alicoate,  M.  J.  O'Toole,  David  Bar- 
rist,  Jules  Levy,  Ned  Depinet,  Sam  Eckman,  Jr.,  Thomas,   Louis  Nizer,  Rudy  Sanders,  A,  H.  Schwartz  and  Al  Lichtman. 


AWARDED  CONTRACT.   A  modernistic  sitting  by  Elmer  ROXY  DIRECTOR.    Harry  G.  Kosch  (left),  new  head  of 

Fryer,  of  Gloria  Shea,  who  has  been  signed  to  a  long-  the   Roxy  theatre   company,   and   Charles   W.  Griswold, 

term  contract  by  Warner  Brothers,  following  her  success  in  manager,   at  the  Grand   Central   station   in   New  York, 

minor  parts.    Her  first  important  role  will  be  in  Loretta  meeting  Dr.  Hugo  Riesenfeld  (center)  on  arrival  to  assume 

Young's  "Life  Begins."  charge  of  Roxy  music  direction. 


!6 


MOTION    PICTURE  HERALD 


May    14,    193  2 


THEIR  BEST  FOOT  FORWARD?  Certainly  the  smiles  brightening  the  faces  of  these  Universal 
executives  are  reassuring  enough — perhaps  most  of  all,  that  of  "Uncle  Carl"  himself.  The  feet 
and  smiles,  reading  from  left  to  right,  belong  to  Julius  Bernheim,  Stanley  Bergerman,  Dale 
Van  Every,  Richard  Schayer,  Carl  Laemmle,  Jr.,  Carl  Laemmle,  Sr.,  Efe  Asher  and  Felix  Young. 


STAGE  STAR  HOLLYWOOD  BOUND.   Broadway  group  at  the  Grand  Central  station  in 

New  York  to  wish  bon  voyage  to  Leslie   Banks,  until  recently  star  of  the  stage  production, 

"Springtime   for   Henry."     Banks,   who   has   been  signed   by   RKO   Radio,   retired  from  the 

cast  to  go  at  once  to  Hollywood.    He  is  shown  entraining  with  Mrs.  Banks  and  the  good 

wishes  of  Frieda  Inescort,  Nigel  Bruce  and  Helen  Chandler,  of  "Springtime  for  Henry"  cast. 


CAMEO.  A  striking 
profile  study  of  Joan 
Marsh,  as  she  appears 
in  the  forthcoming 
Fox  production  entitled 
"Fancy  Free." 


GIVEN  LEAD.  David 
Manners,  Wa  rner 
Brothers  juvenile, 
who  has  the  male  lead 
in  "The  Crooner." 


May    14,  1932 


MOTION    PICTURE  HERALD 


17 


HIGHLIGHT.  A  moment  In  the 
M-G-M  production,  "As  You  De- 
sire Me,"  a  shot  showing  Greta 
Garbo  and  Eric  von  Stroheim. 


EMOTION.  An  unusual  production  still,  showing  the  director, 
Irving  Cummings,  rehearsing  the  feminine  lead,  Evelyn  Brent, 
in  a  scene  of  Columbia's  "Attorney  for  the  Defense."  In  this 
production  Miss  Brent  plays  opposite  Edmund  Lowe. 


"A  DUD!"  Fred  P. 
Hagemann,  Palace 
theatre,  Waverly,  la., 
who  so  referred  to 
Senator  Brookhart  in  a 
letter  to  the  HERALD. 


BRITON.  Raymond 
Massey,  British  stage 
star,  as  in  his  first  screen 
role,  in  Universale  "The 
Old  Dark  House." 


SEEKING  NEW  FILM  MATERIAL.  Wa  rner  Brothers  executives  and  production  experts  who 
are  now  on  their  way  to  Europe  to  make  an  extensive  and  intensive  search  for  new  acting 
talent,  plays  and  other  story  material.  They  are  shown  as  they  arrived  in  New  York,  from 
which  port  they  sailed  the  same  day  on  the  Bremen.  Pictured  are  Lou  Schreiber,  Director 
Alfred  E.  Green,  Director  John  Adolfi  and  Mrs.  Adolfi,  and   Mr.  and   Mrs.   Darryl  Zanuck. 


18  MOTION    PICTURE    HERALD  May    14,    193  2 

FOUR  Ms  OF  GERMAN  PRODUCTION 


There  is  an  authentic  musical  legend  to 
the  effect  that  genuine  German  gemueth- 
lichkeit  is  a  component  of  the  Four  Bs — 
Bach,  Beethoven,  Brahms  and  Beer.  Given 
these  ingredients,  any  Teutonic  gathering  of 
music-lovers  is  assured  Valhalla. 

Just  how  important  is  the  last  named  of 
this  quartet  is  obvious  to  those  familiar  with 
the  customs  and  musical  life  of  Berlin, 
Vienna,  Leipzig  and  other  European  oases 
where  melody  and  Muenchener  flow  ad  lib. 
The  best  traditions  of  Teutonic  musical  art 
trace  back  to  this  formula  of  the  Four  Bs. 
And  now  it  seems  that  the  German  motion 
picture  producers  are  building  up  a  new 
alliteration  of  Ms  for  the  sound  screen,  as 
Musical  Movie  Motivation  Methods  are 
rapidly  assuming  a  definite,  though  plastic 
form  in  the  land  of  Hindenburg  and  Hitler. 

This  latest  motion  picture-music  formula 
is  brilliantly  exemplified  by  "Congress 
Dances,"  perhaps  the  most  notable  product 
of  its  kind  yet  imported  into  this  country. 
It  was  made  by  UFA  and  is  distributed  in 
the  United  States  by  United  Artists.  It 
had  its  premiere  Wednesday  night  at  the 
Rivoli  in  New  York. 

A  Happy  Setting 

The  period  and  the  locale  of  the  story  (it 
is  the  Vienna  of  1814)  make  a  happy  setting 
for  a  satirical  farce-comedy  of  royal  romance 


"JUST  ONCE  FOR  ALL  TIME' 


This  sparkling  number  is  first  used 
in  a  joyous  sequence  where  Cbristel, 
the  charming  shopgirl,  rides  triumph- 
antly from  her  little  shop  to  the  lux- 
urious villa  placed  at  her  disposal  by 
Prince  Metternich.  It  demonstrates 
strikingly  the  power  of  rhythmic 
tonal  reinforcement  in  translating  vis- 
ual motion  into  motivating  action. 
Subsequently  it  serves  as  a  romance 
theme  for  the  Czar  and  Cbristel.  The 
music  of  "Just  Once  For  All  Time" 
is  by  Werner  R.  Heymann,  the  words 
are  by  Rowland  Leigh.  It  is  pub- 
lished by  Harms,  Inc.,  New  York,  by 
arrangement  with  Campbell,  Con- 
nelly &  Co.,  Ltd. 


Formula  of  Musical  Movie  Moti- 
vation Is  Exemplified  by  Ufa's 
"Congress  Dances"  at  the  Rivoli 

BY  JOSEPH  O'SULLIVAN 

and  naive  nonsense,  subtly  interwoven  with 
authentic  Viennese  melody  that  functions  as 
an  integral  component  of  the  production. 
There  is  just  a  touch  of  Gilbertian  treat- 
ment in  the  'book,'  the  dialogue  being  writ- 
ten in  a  manner  that  suggests  a  cross  be- 
tween farce-comedy  and  comic  opera.  This 
enables  the  action  to  skim  blithely  along  on 
the  romantic  wings  of  rhythmic  melody  or 
lapse  intermittently  into  the  more  prosaic 
medium  of  straight  dialogue,  without  giving 
the  impression  of  a  hybrid  creation.  The 
lightness,  the  frothyness  of  the  material 
makes  it  peculiarly  adaptable  to  such  treat- 
ment ;  but  it  is  the  power  of  music  to  give 
impetus,  color  and  significance  to  what 
might  otherwise  appear  innocuous,  that  lifts 
this  production  into  distinction.  In  putting 
"Congress  Dances"  together  those  responsi- 
ble reveal  an  intelligent  insight  into  the  flex- 
ible nature  of  the  audible  screen,  and  the  re- 
sult can  be  set  down  as  a  distinct  advance- 
ment in  the  methods  of  welding  pictures,  dia- 
logue and  music  into  a  coherent  mold  and  as 
a  really  splendid  place  of  entertainment. 

In  order  to  appraise  justly  the  musical 
treatment  and  the  degree  to  which  it  en- 
hances and  motivates  the  action  and  char- 
acterization, an  outline  of  the  story  is  nec- 
essary. 

The  Story 

Prince  Metternich,  Austrian  chancellor, 
has  called  a  Congress  of  European  Powers 
to  Vienna  to  settle  the  question  of  what  to 
do  with  Napoleon,  who  is  fishing  at  Elba. 
Every  day  brings  a  fresh  Emperor,  Czar  or 
King  to  the  Austrian  capital,  and  each  royal 
visitor  receives  an  annoying  surprise  in  the 
guise  of  a  bouquet  caroming  off  the  royal 
cranium  as  he  is  driven  along  the  Broad- 
way of  Vienna.  The  tosser  of  the  flowers  is 
Christel  Weinsinger,  beautiful  and  enter- 
prising glove  salesgirl  who  attaches  an  ad- 
vertisement for  her  shop  to  each  bouquet. 
Metternich  is  peeved  at  the  fraulein's  actions 
and  when  Czar  Alexander  I,  handsome 
young  Lothario  of  all  the  Russias,  is 
greeted  with  the  usual  bouquet  bouncing  off 
his  proboscis,  Christel  is  imprisoned  and 
sentenced  to  receive  twenty  lashes  on  her 
bare  back.  But  the  gallant  Czar  intercedes 
and  personally  conducts  the  brash  young 
lady  to  a  convenient  wine  garden — and  the 
romance  begins. 

Metternich  proceeds  to  turn  the  incident 
to  his  political  advantage.  He  has  Christel 
installed  in  a  luxurious  villa  and  gives  the 
Czar  the  address  and  a  key.  The  wily 
chancellor  also  engages  a  Viennese  countess 
of  much  pulchritude  and  technic  to  cheer  up 
the  Czar  when  he  is  not  with  Christel.  This 
is  all  part  of  Metternich's  plan  to  keep  the 
Czar  away  from  the  Congress  when  his  pres- 
ence there  is  not  desirable.  But  the  Czar 
has  a  card  or  two  up  his  royal  sleeve.  One 
of  these  is  his  double,  who  takes  his  master's 
place  when  the  going  gets  rough.  And  so  it 
happens  that  when  Metternich  thinks  the 
Czar  is  with  one  or  the  other  of  the  sirens, 


Alexander  bobs  up  serenely  at  the  Congress 
much  to  the  annoyance  of  the  Austrian 
chancellor. 

As  a  last  resort,  Metternich  arranges  to 
have  the  Czar  sell  kisses  at  a  State  Ball  for 
charity  while  the  Congress  meets  and  dis- 
poses of  Napoleon.  This  plan  succeeds,  as 
the  Czar,  spying  Christel  at  the  Ball  while 
his  double  is  substituting  for  him  in  ped- 
dling kisses,  takes  her  to  the  wine  garden 
down  the  street,  leaving  Metternich  and  his 
Congress  to  do  as  they  please.  Just  as  the 
edict  exiling  Napoleon  for  life  is  pro- 
nounced, a  messenger  arrives  with  the  in- 
formation that  the  irrepressible  Corsican  has 
escaped  from  Elba  and  landed  in  France. 

The  dogs  of  war  are  unleashed  again. 
The  Czar  rushes  back  to  Russia  to  en- 
sconce himself  in  Czarko  Selo,  swearing  to 
Christel  before  he  goes  that  though  his 
body  may  be  in  St.  Petersburg,  his  spirit 
remains  in  Vienna — and  his  heart  is 
Christel's. 

Music  Demanded 

With  such  a  naive  narrative  on  which  to 
build  a  feature  length  production,  it  is  ap- 
parent that  dialogue  and  pictorial  alone 
would  not  suffice  to  make  this  anything  but 
just  another  picture  of  the  romance  of 
royalty   specie.     It  demanded   music,  and 

(Continued  on   next  page) 


"LIVE,  LAUGH  AND  LOVE 


A  characteristic  Viennese  waltz, 
used  in  the  wine  garden  scene  where 
Cbristel  and  the  Czar  have  their 
rendezvous.  At  the  conclusion  it  is 
the  Siren  Song  that  lures  the  Crowned 
Heads  of  Europe  from  the  Congress  to 
the  charms  of  the  dance  and  the 
Viennese  Venuses.  Even  the  chairs 
xvhich  they  have  vacated  come  under 
the  spell  of  this  waltz  and  sway  in  syn- 
chrony  to  its  rhythm.  The  music,  by 
Werner  R.  Heymann,  is  based  on  a 
theme  of  Josef  Strauss.  Rowland 
Leigh  wrote  the  words.  Harms,  Inc., 
New  York  is  the  publisher,  by  ar- 
rangement with  Campbell,  Connelly 
e>  Co.,  Ltd. 


May    14,  1932 


MOTION    PICTURE  HERALD 


19 


COORDINATING  MUSIC  WITH  ACTION 


(Continued  from  preceding  page) 

music  makes  it  what  it  is — a  captivating, 
effervescent  screen  production. 

An  effective  and  exhilarating  instance  of 
musical  motivation  is  presented  when  the 
emissary  from  Prince  Metternich  enters  the 
glove  shop  where  Christel  is  employed  and 
announces  that  the  carriage  awaits  to  take 
her  to  her  villa.  The  announcement  inter- 
rupts a  boisterous  scene  which  had  ensued 
when  Christel's  co-workers  laughed  de- 
risively at  her  account  of  her  experience  the 
evening  before  with  her  royal  lover.  Imme- 
diately the  spirit  of  the  scene  is  transformed 
to  one  of  joyous,  vivacious  motion,  as  the 
music  picks  up  the  action  with  the  spark- 
ling tempo  of  a  fox  trot,  "Just  Once  For  All 
Time"  ("Das  gibt's  nur  einmal"). 

"To  the  villa?"  queries  Christel,  per- 
plexed. 

"To  your  villa,"  replies  the  emissary.  "It 
is  Prince  Metternich's  order." 

"To  my  villa !"  cries  Christel,  as  she  en- 
ters the  carriage  and  starts  a  triumphal  ride 
to  her  villa — to  romance — to  her  lover  ! 
"Just  once  for  all  time,  does  good  luck  greet 
you  and  lead  you  on  to  Paradise,"  swells 
the  refrain,  and  a  chorus  of  voices  join  with 
Christel's  as  she  sings. 

Happy  Coordination 

Through  the  crowded  streets  of  old 
Vienna,  hailed  joyously  by  the  populace  who 
augment  the  chorus.  Past  cafes  and  trysts 
of  lights  o'love ;  out  into  the  country,  with 
glimpses  of  lovers  in  sylvan  glades.  All 
the  world  is  glad  and  moves  and  sings  in 
rhythmic  rhyme  to  the  music,  and  Christel's 
heart  sings  in  unison.  The  horses  step  at 
a  brisk  pace,  the  carriage  sways  in  time  to 
the  lifting  song : 

"Just  once  for  all  time,  does  good  luck  greet 
you 

And  lead  you  on  to  Paradise ; 

Just  once  for  all  time,  does  fortune  treat  you 

To  happiness  beyond  all  price." 

This  happy  coordination  of  music  and 
words  with  pictured  action  translates  to  the 
audience  the  emotional  content,  while  sub- 
limating visual  motion  into  motivating 
action.  Words  and  pictures  alone  would  not 
be  adequate.  With  tonal  reinforcement  this 
sequence  is  given  a  vitality  and  significance 
that  sustains  throughout  the  entire  episode. 

A  Subtle  Phase 

There  is,  of  course,  the  typical  Vienna 
cafe  scene  where  the  populace  imbibes  liquid 
joy  and  loosens  up  on  Viennese  lieder.  The 
wine  garden  where  Alexander  and  Christel 
keep  their  rendezvous  fits  into  the  musical 
development  of  the  story  with  the  introduc- 
tion of  a  characteristic  chanson  entitled  "Das 
muss  ein  Stueck  von  Himmel  sein !",  which 
has  been  given  the  English  title  of  "Live, 
Laugh  and  Love,"  and  the  text  reflects  that 
joie  d 'esprit  rampant  in  old  Vienna :  "Take 
what  this  life  can  give,  live,  love  and  laugh ; 
drink  to  the  dregs,  nor  leave  the  half."  The 
light-hearted  Viennese  are  exposed  taking 
this  admonition  literally  as  they  join  the 
cafe  singer  viva  voce  in  the  refrain.  Hav- 
ing thus  been  identified  with  the  romance 
of  the  glovegirl  and  the  Czar,  the  song  ap- 
pears in  '  a  thematic  manner  at  moments 
throughout  the  picture. 

At  this  point  is  revealed  an  interesting 


FREE  ADMISSION 
AT  RUSSIAN  HOUSES 

Motion  picture  theatre  admissions  in 
Russia  are  free  or  very  nominal,  ac- 
cording to  Frederick  J.  Haskin,  Wash- 
ington correspondent  of  the  Columbus, 
Ohio,  "Dispatch,"  who  compares  the 
American  and  the  Russian  film  situa- 
tion in  an  article  for  his  paper. 

At  the  beginning  of  1932,  he  says, 
there  ivere  in  the  Soviet  Union  3  2,000 
film  houses.  For  the  most  part  the 
theatres  are  small  and  some  decidedly 
makeshift.  There  are  none  of  the 
cinema  palaces  of  which  the  United 
States  boasts.  Haskin  guesses  that  the 
numbers  attending  the  Russian  film 
theatres  are  far  greater  than  in  this 
country,  chiefly  because  of  the  very 
small  admission  fee,  or  none  at  all. 
The  free  admission  is  accounted  for  by 
the  fact  that  the  film  industry 
in  Russia  is  a  government  subsidy,  to 
the  extent  of  some  $6  5,000,000  a  year. 


and  subtle  phase  of  music  motivation.  We 
hear  the  song  in  the  cafe  and  see  the  dancers 
there.  The  scene  shifts  to  the  street  where 
all  Vienna  seems  infected  with  the  impulse 
to  "Live,  Laugh  and  Love"  the  hours  away. 
We  see  closeups  of  the  dancers'  legs  keep- 
ing time  to  the  rhythm  of  the  music.  The 
legs  dissolve  into  other  legs — those  of  ballet 
dancers,  while  the  music  merges  from  the 
waltz  to  the  ballet  music  from  Prince  Igor 
by  Borodin — and  the  scene  is  now  in  the 
opera  house  with  the  Russian  Ballet  in  full 
swing.  The  Czar's  double  is  there,  while 
Alexander  himself  is  back  in  the  wine 
garden.  At  the  conclusion  of  the  opera 
house  scenes,  back  to  the  wine  garden  and 
the  strains  of  "Live,  Love  and  Laugh." 
The  artistry  with  which  these  transitions 
are  made  is  typical  of  the  subtle  fusion  of 
action  and  music  throughout  the  production. 

Another  theme — one  that  might  be  called 
the  "Czar's  Identification  Motif" — is  Schu- 
bert's Marche  Militaire,  which  pops  in  with 
a  sort  of  "We  know  you,  Alexander"  sense, 
as  if  the  music  were  tipping  off  the  Czar's 
real  identity.  This  gives  somewhat  of  a 
maestoso  effect  to  Alexander's  exit  from  the 
cafe  with  Christel,  followed  by  the  merry 
populace  who  gallantly  escort  the  pair  to  a 
waiting  carriage,  humming  and  whistling 
the  march  as  they  go  down  the  street,  past 
the  house  of  Christel  where  outside  watches 
the  young  secretary  of  Metternich  who  is 
really  in  love  with  the  girl.  As  the  military 
motif  dies  out  there  follows  just  enough  of 
the  refrain  of  "Live,  Love  and  Laugh"  to 
give  an  ironic-pathetic  touch. 

The  Dance  Has  Its  Innings 

It  is  at  the  State  Ball  at  the  conclusion 
that  Vienna's  most  famous  product,  the 
dance,  has  its  innings.  Here  the  scene  shifts 
alternately  from  the  ballroom  to  the  hall 
where  the  Congress  is  in  session  and  into 


which  the  strains  of  the  music  seep  while 
the  fate  of  Napoleon  hangs  in  the  balance. 
The  music  of  the  two  principal  themes, 
"Just  Once  For  All  Time"  and  "Live,  Laugh 
and  Love,"  alternate  here.  The  siren  song 
of  the  Waltz  proves  too  much  for  the 
Crowned  Heads  of  Europe.  So  alluring  is 
the  music  that  the  menace  of  the  Terrible 
Corsican  fades  into  nothingness.  Let  Met- 
ternich do  what  he  will  with  Bonaparte — 
as  for  them  on  with  the  dance !  "Live, 
Laugh  and  Love.  Drink  to  the  dregs,  nor 
leave  the  half !" 

And  one  by  one  the  Great  Minds  of  Eu- 
rope slip  quietly  from  the  Congress  Hall 
and  yield  themselves  to  the  seductive  charms 
of  the  Viennese  Waltz  and  the  Viennese 
Venuses.  As  Metternich,  in  solitary  gran- 
deur, hurls  his  anathema  at  the  exiled  Napol- 
eon, a  curious  phenomenon  takes  place :  the 
luxurious  empty  chairs  just  vacated  by  the 
Crowned  Heads  also  come  under  the  spell 
of  the  Waltz  and  sway  rhythmically  to  and 
fro  in  synchrony  with  the  music. 

Congress  dances  while  Napoleon  is  being 
put  on  the  spot ! 

The  Theme  Changes 

The  Czar  and  Christel  are  tete-a-tete  in 
the  wine  garden  under  the  spell  of  "Live, 
Laugh  and  Love"  and  when  a  messenger 
comes  to  inform  Alexander  of  Napoleon's 
escape  from  Elba.  The  romance  theme  of 
"Live,  Laugh  and  Love"  quickly  changes  to 
the  Marche  Militaire  as  the  Czar  tells 
Christel  that  sterner  things  call  him  back  to 
St.  Petersburg.  Again  the  theme  changes 
when  the  royal  romancer  marches  out  of 
Christel's  life  and  she  watches  him  wistfully 
to  the  plaintive  strains  and  now  melancholy 
words  of  "just  one  for  all  time,  does  good 
luck  greet  you  and  lead  you  on  to  Paradise." 

Music  and  America 

It  is  reported  that  "Congress  Dances"  has 
entertained  huge  audiences  in  Paris,  Lon- 
don, Berlin,  Vienna  and  other  European 
cities,  with  corresponding  box  office  returns 
of  many  millions  of  francs,  thousands  of 
pounds  and  hundreds  of  thousands  of  marks. 
This  is  not  hard  to  believe.  It  might  be  safe 
to  predict  that  the  picture  will  garner  ex- 
cellent returns  in  American  dollars ;  for 
there  are  many  astute  observers  of  the  audi- 
ble screen  who  are  convinced  that  our  pub- 
lic will  be  responsive  to  musical  photo- 
plays so  admirably  done  as  is  this  UFA 
production  distributed  by  United  Artists. 

The  music  and  adaptation  of  old  Viennese 
melodies  in  "Congress  Dances"  is  the  work 
of  Werner  Richard  Heymann. 


Schnitzer  to  Coast 

Joseph  I.  Schnitzer  left  New  York  last 
Friday  for  Hollywood,  where  he  will  pro- 
duce a  series  of  four  features  for  Radio  re- 
lease. His  assistant,  Harry  Takiff,  will  fol- 
low him  shortly. 


Columbia  Re-Signs  Cummings 

Irving  Cummings  has  been  re-signed  by 
Columbia  to  direct  six  pictures.  The  first 
will  be  "The  Murder  of  the  Night  Club 
Lady." 


20 


MOTION    PICTURE  HERALD 


May    14,  1932 


BRITISH  PUBLIC  STILL  NOT  SERIOUS 
ON  HOME  PRODUCT,  POLL  SHOWS 


Mooring  Hints  Laxness  of  In- 
dustry in  Doing  Nothing  to 
Popularize  Stars  and  Stories 
of  English  Productions 

By  WM.  H.  MOORING,  London 

Sidney  Bernstein,  England's  most  pro- 
gressive young  theatre  man,  believes  in  re- 
search applied  to  the  cinema  industry. 

Annually  he  consults  the  public — a  large 
number  of  public  personalities  as  well  as  all 
his  theatre  patrons — on  the  question  of  film 
preferences,  undertaking  the  whole  of  the 
cost  of  circulating  a  questionnaire,  tabulat- 
ing the  results,  and  issuing  these  for  the 
benefit  of  the  industry  at  large. 

This  year  three  officers  have  been  engaged 
for  a  period  of  four  months  in  this  work  of 
classifying  public  opinions  expressed  in  the 
large  response  to  the  Bernstein  question- 
naire, and  the  reactions  are  both  interesting 
and  disappointing  to  all  those  engaged  in 
the  British  film  industry.  They  may  convey 
lessons :  and  only  so  far  as  they  do  will  they 
compensate  the  British  executives  for  the 
revelations  they  convey,  that  the  British 
public  has  not  yet  taken  the  home  film  pro- 
ducers seriously  into  reckoning.  It  may  be 
that  the  British  film  industry  is  lax  in  that 
when  it  does  turn  out  better  British  films, 
it  does  nothing  to  popularize  its  stars  and 
stories  with  the  picture  public. 

Many  Want  Occasional  Silent 

Answers  to  the  query,  "Would  you  like 
silent  films  to  return  ?"  show  that  55  per  cent 
of  those  responding  would  not,  and  48  per 
cent  would  like  to  see  silents  occasionally  as 
a  change  from  talkies.  Among  suggested 
silent  "revivals"  very  few  indeed  were  Brit- 
ish films. 

The  most  popular  pictures  of  the  year 
placed  four  American  films  at  the  head  with 
only  two  British  features — "Tons  of  Money" 
and  "Plunder,"  anywhere  in  the  running. 
The  first  four  were  "Hell's  Angels,"  "Min 
and  Bill,"  "Trader  Horn"  and  "The  Devil 
to  Pay." 

A  surprising  revelation  emerging  from 
this  year's  questionnaire  is  the  fact  that  the 
film  public  follows  the  work  of  film  directors, 
and  can  offer  constructive  opinion  on  its 
relative  merits.  In  answer  to  the  question, 
"Who  is  your  favorite  film  director?"  92 
per  cent  of  the  persons  filling  in  the  ques- 
tionnaire made  reply,  and  of  these  80  per 
cent  coupled  the  director  with  his  right  films. 
The  ballot  revealed  that  the  first  four  direc- 
tors in  order  of  merit  were  Lubitsch,  Tom 
Walls  (British),  Lewis  Milestone,  and  Al- 
fred Hitchcock  (British).  Old  favorites 
like  D.  W.  Griffith,  Cecil  B.  de  Mille  and 
Rex  Ingram  came  ahead  of  many  of  the 
more  modern  Hollywood  directors  at  present 
in  the  titles. 

Talkers  Increased  Their  Attendance 

Eighty  per  cent  of  the  people  replying 
admit  going  to  the  cinema  more  often  since 
talkers  came  and  they  give  some  frank  an- 
swers as  to  stars  whom  they  ceased  to  love 


A  reporf  issued  recently  by  the 
British  Home  Office  on  criminal  sta- 
tistics in  England  and  Wales  in  1930 
does  not  once,  in  the  whole  of  its  200 
pages,  place  any  censure  upon  the 
cinema  as  an  agent  in  the  stimulation 
of  crime.  On  the  other  hand,  it  does 
show  quite  definitely  that  in  the 
British  industrial  areas  now  severely 
stricken  with  depression,  crime  in- 
crease among  the  adolescent  and  adult 
population  is  contributable  to  increas- 
ing poverty.  This  report  provides  ma- 
terial for  disturbing  reflection  on  the 
report  of  the  many  vigilant  societies, 
cinema  inquiry  committees  and  other 
semi-official  or  self-appointed  bodies 
who  have  recently  intensified  their  ac- 
tivities against  the  film  in  this 
country. 


after  the  talkers  gave  them  a  voice.  Greta 
Garbo  came  second  in  this  list  of  unfortu- 
nates. 

The  first  ten  feminine  stars  in  order  of 
merit  were  Norma  Shearer,  Constance  Ben- 
nett, Marie  Dressier,  Ruth  Chatterton,  Janet 
Gaynor,  Greta  Garbo,  Jeanette  MacDonald, 
Joan  Crawford,  Ann  Harding,  and  Marlene 
Dietrich. 

The  first  ten  male  stars  were  Ronald  Col- 
man  (first  in  each  questionnaire  since  1927), 
Clive  Brook,  George  Arliss,  Robert  Mont- 
gomery, Maurice  Chevalier,  John  Boles, 
Ralph  Lynn  (British),  Tom  Walls  (Brit- 
ish), William  Powell  and  Wallace  Beery. 
The  absence  of  Clark  Gable  is  surprising. 

Stars  who  appear  according  to  replies  to 
be  almost  forgotten  by  the  British  public 
include  Douglas  Fairbanks,  Mary  Pickford, 
Betty  Balfour,  Harold  Lloyd,  Norma  Tal- 
madge,  Laura  la  Plante,  Al  Jolson  (poor 
father  of  the  talkers),  John  Gilbert,  Dolores 
del  Rio,  Clara  Bow,  Esther  Ralston,  Vilma 
Banky  and  Adolphe  Menjou.  Several  of 
these  were  top  of  the  list  in  the  1928  re- 
turns. 

Among  the  revivals  asked  for  were  "Ben 
Hur,"  "The  Four  Horsemen,"  and  "Seventh 
Heaven."  "Ben"  is  already  in  process  of 
revival  in  the  British  theatres — what  of  the 
others  ? 

Dent  Favors 
Block  Ban 

That  American  exhibitors  and  the  trade 
as  a  whole  would  be  well  served  by  the  in- 
stitution by  America  of  legislation  similar 
to  that  operating  in  Great  Britain  is  the 
opinion  of  Arthur  Dent  on  his  return  from 
America.  The  principal  trouble  in  the  cin- 
ema trade  in  America  at  the  present  time, 
said  Mr.  Dent,  is  that  the  public  confidence 
has  been  undermined  by  the  overselling  of  a 
large  number  of  mediocre  pictures. 

This  does  not  mean  that  Hollywood  is  not 
producing  pictures  of  such  high  average 
quality  as  hitherto :  it  means  merely  that 
exhibitors  are  compelled  under  the  present 


Four  American  Films  Lead  in 
Sidney  Bernstein's  Question- 
naire; Lubitsch  Director  Pref- 
erence; Shearer,  Colman  Stars 

system  of  merchandising  in  America,  to  buy 
up  whole  outputs  from  the  distributors  with- 
out having  an  opportunity  of  viewing  them, 
contrasted  with  the  principle  in  Great  Bri- 
tain where  it  is  illegal  under  the  Films  Act 
1927  to  book  a  film  until  it  has  been  trade 
shown.  The  executives  of  British  Inter- 
national propose,  in  marketing  their  product 
in  America,  to  put  this  principle  into  prac- 
tice and  they  will  adopt  the  slogan  "Look 
before  you  book,"  arranging  that  the  press 
and  exhibitors  themselves  shall  have  the 
fullest  facilities  for  viewing  every  one  of 
their  pictures  before  they  are  actually  booked 
to  any  theatre. 

The  system  operating  in  America  is  not 
only  apt  to  sicken  the  public,  but  places  no 
check  upon  the  producers.  If  the  pro- 
ducers were  well  aware  that  they  had  to  book 
their  films  individually  after  showing  them 
in  finished  form,  they  would  concentrate 
more  seriously  on  maintaining  a  high  quality 
of  programme  output. 

Mr.  Dent  expresses  entire  satisfaction 
with  the  present  prospects  of  his  company's 
products  in  America  and  insists  that  the 
American  public  shows  no  resistance  to  good 
British  pictures.  It  is,  he  says,  the  trade 
alone  which  offers  any  kind  of  resistance  to- 
day. He  announces  that  his  company  will 
send  over  20  pictures  per  year  for  dis- 
tribution through  Powers  Pictures,  Inc. 
These  will  be  selected  from  about  25  features, 
the  right  of  rejection  being  exercised  by 
Powers.  The  contract  arranged  covers  a 
period  of  five  years  with  graduating  guar- 
antees.   It  is  subject  to  revision  annually. 


British  Censorship  Meeting 

Asks  Inquiry  Into  Industry 

A  comprehensive  inquiry  into  the  ar- 
rangements by  which  films  are  licensed  in 
Great  Britain,  was  demanded  recently  by 
400  delegates  to  the  National  Conference  of 
Film  Censorship,  held  at  Birmingham  Uni- 
versity, Birmingham.  Also  demanded  was 
the  reception  by  the  Home  Secretary  of  a 
deputation  on  the  subject. 

The  present  method,  a  censorship  board 
set  up  by  the  industry  itself,  was  pointed  out 
as  disastrous,  since  it  had  no  power  of  en- 
forcing its  decrees.  The  plea  made  by  one 
delegate  for  a  strong  national  censorship 
was  overridden  by  a  stronger  insistence  on 
more  general  education  in  regard  to  films 
and  the  cultivation  of  a  higher  popular 
standard. 


Siegel  Named  Branch  Manager 

Henry  Siegel  has  been  named  Paramount 
branch  manager  in  New  York,  succeeding 
Milton  Kusell,  recently  named  district  man- 
ager in  New  York. 


May    14,  1932 


MOTION    PICTURE  HERALD 


21 


OVER  200  TECHNICIANS  ATTEND 

SMPE  SESSIONS  IN  WASHINGTON 


New  Scientific  Data  Revealed 
at  First  1932  Convention; 
Possibility  of  Extending  Fre- 
quency  Range  Described 

More  than  200  of  the  motion  picture  in- 
dustry's technicians  gathered  in  Washing- 
ton this  week  for  the  four  days  of  semi-an- 
nual sessions  of  the  Society  of  Motion  Pic- 
ture Engineers.  The  first  1932  convention 
of  the  society,  and  also  the  first  under  the 
presidency  of  Dr.  A.  N.  Goldsmith,  was 
conducted  at  the  Wardman  Park  Hotel  from 
Monday  morning  through  Thursday,  end- 
ing Thursday  evening  with  a  banquet. 

Notable  among  the  technical  revelations 
made  at  the  spring  convention  was  the  dis- 
closure in  a  paper  by  G.  L.  Dimmick,  that 
a  decided  improvement  in  the  naturalness 
of  sound  has  beenj  prepared  for  with  the 
practical  extension  of  the  frequency  range. 
The  low  frequency  range  has  been  extended 
by  the  use  of  a  loudspeaker  unit  which  gives 
good  response  from  60  to  10,000  cycles. 
The  high  frequency  range  has  been  ex- 
tended by  the  use  of  a  ribbon  type  of  micro- 
phone, and  by  the  reduction  of  film  attenua- 
tion. The  use  of  a  narrower  recording  slit 
and  a  large  mirror  galvanometer  was  set 
forth  as  having  improved  the  high-frequency 
response  from  the  film.  The  system 
described  refers  to  developments  in  the  lab- 
oratories of  RCA  Photophone.  In  engin- 
eering circles  it  has  also  been  known  for 
some  time  that  Western  Electric  is  now 
bringing  to  fruition  work  seeking  a  simi- 
lar extension  of  the  frequency  range  up- 
ward. 

Discuss  Educational  Topics 

Papers  were  read  at  both  morning  and 
afternoon  sessions  on  all  four  days.  Four 
of  the  papers  were  devoted  to  visual  edu- 
cation and  16-mm.  photography,  projection 
and  sound.  These  were  by  Chauncey  L. 
Greene,  H.  Pfannenstiehl  and  R.  A.  Miller, 
H.  C.  Holden  and  R.  G.  Tasker  and  A.  W. 
Carpenter. 

W.  G.  Jones  and  D.  T.  Bell  presented  a 
paper  describing  a  unique  type  of  micro- 
phone of  special  adaptation  to  the  broadcast- 
ing of  speeches.  This  device,  which  is  de- 
signed to  be  worn  on  the  speaker's  cloth- 
ing, permits  freedom  of  movement  not 
now  allowed  by  the  fixed  location  of  the 
microphone. 

Not  directly  associated  with  motion  pic- 
ture technics,  but  a  discussion  that  none  the 
less  made  an  impression  with  suggestions 
regarding  the  activities  of  the  society  in  its 
relationship  to  the  theatre,  was  a  paper 
read  by  Charles  E.  Lewis,  editor  of  the 
Managers'  Round  Table  in  Motion  Picture 
Herald.  Under  the  title,  "How  Can  the 
S.  M.  P.  E.  Be  of  Greater  Service  to  Thea- 
tre Managers,"  Lewis  proposed  the  estab- 
lishment of  a  service  bureau  in  the  society, 
to  which  theatre  owners  and  managers  could 
submit  specific  problems  and  receive  advice 
concerning  them. 

"Not  enough  emphasis,"  declared  Lewis, 
"has  been  placed  upon  the  equipment  and 


furnishings  of  the  theatre,  so  far  as  the 
average  exhibitor  or  manager  is  concerned. 
He  has  been,  in  many  cases,  'over-sold'  on 
show-merchandising  and  'under-sold'  on 
keeping  his  theatre  in  perfect  condition 
where  the  physical  equipment  of  that  theatre 
is  concerned." 

Cites  Projection  Flaws 

Anticipating  the  question  as  to  how  the 
society  could  help  in  educating  the  theatre 
owner  and  manager  regarding  the  physical 
functions  of  the  theatre,  Lewis  introduced 
the  idea  of  a  service  bureau  so  conducted 
that  the  theatre  operator  would  have  in  it  a 
source  of  information  divorced  from  all  con- 
siderations other  than  of  helpfulness. 

"Through  ignorance  alone  and  no  other 
cause,"  he  said,  "many  fine  theatres  are  to- 
day operating  with  booth  equipment  that  is 
crying  aloud  for  attention.  They  depend  al- 
most entirely  on  the  projectionists,  many  of 
whom  are  conscientious  and  capable,  but  un- 
fortunately there  are  others  who  are  noth- 
ing better  than  ordinary  'operators.'  " 

Lewis  also  cited  sound,  seating,  projec- 
tion accessories  and  other  divisions  of  the 
modern  theatre's  physical  equipment  in  ex- 
amples indicating  matters  in  which  an  S.  M. 
P.  E.  service  bureau  could  be  of  direct  and 
to  managers. 

In  discussing  theatre  noise  problems,  S. 
K.  Wolf  of  Electrical  Research  Products, 
reading  a  piaper  by  himself  and  J.  E. 
Tweeddale,  said  that  an  analysis  of  the  vari- 
ous theatre  noise  sources,  the  factors  influ- 
encing noise  transmission,  and  the  general 
structural  limitations,  indicates  that  no  gen- 
eral solution  of  specific  noise  problems  may 
be  readily  expressed  except  that  the  reduc- 
tion of  noise  be  made  directly  at  its  source. 

The  convention  opened  at  about  11  o'clock 
Monday  morning  with  an  address  of  wel- 
come by  John  Gibbs,  who  represented  Sol. 
Bloom,  chairman  of  the  Washington  Bi- 
Centennial  Celebration  Committee.  Re- 
sponse was  made  by  Dr.  Goldsmith,  as  pres- 
ident of  the  S.  M.  P.  E. 

The  report  of  the  Projection  Practice 
Committee  was  made  by  F.  H.  Richardson, 
in  the  absence  of  Harry  Ruben,  the  chair- 
man. The  report  of  the  Standards  Commit- 
tee dealt  largely  with  the  standardization  of 
16-mm.  dimensions,  and  was  referred  back 
to  the  committee  for  further  consideration. 
It  required  55  pages  of  manuscript  text  for 
the  Progress  Committee  to  report  technical 
progress  since  the  fall  convention. 

Among  speakers  at  the  convention  were 
M.  A.  Lightman,  president  of  the  MPTOA. 
and  N.  Glasser,  assistant  zone  manager  of 
Warner  Brothers,  in  Washington,  and  at  a 
special  gathering,  C.  J.  North,  chief  of  the 
motion  picture  division  of  the  Department 
of  Commerce. 

Many  Firms  Represented 

Arrangements  for  the  Washington  con- 
vention were  in  the  hands  of  a  committee 
headed  by  N.  A.  Golden,  assistant  chief  of 
the  motion  picture  division  of  the  U.  S.  De- 
partment of  Commerce.  The  paper  com- 
mittee was  headed  by  O.  M.  Glunt. 

Among  companies  and  other  interests  rep- 
resented at  the  convention  were  R.  C.  A. 
Victor,  by  M.  C.  Batsel,  H.  C.  Holden,  N. 


Papers  Give  Important  Treat- 
ment to  16-mm.  Field;  So- 
ciety Bureau  Suggested  as 
Technical  Service  to  Theatre 


Reifsleck,  Harold  Sunde,  Edward  W.  Kel- 
logg, Herbert  Belat  and  Glen  Dimmick ; 
Electrical  Research  Products,  by  John  A. 
Battle,  Coke  Flannagan,  Will  Whitmore,  S. 
K.  Wolf,  and  H.  B.  Santee ;  Eastman  Kodak 
Company  by  J.  I.  Crabtree,  H.  Paul  Kelly, 
Vincent  C.  Hall  and  Walter  Clark;  Bell 
Telephone  Laboratories,  by  O.  M.  Glunt, 
W.  C.  Jones,  Eugene  Lauste,  W.  A.  Mac- 
Nair,  Robert  A.  Miller,  D.  T.  Bell,  H. 
Pfannenstiehl,  M.  E.  King  and  T.  E.  Shea ; 
Agfa  Ansco  Corporation,  by  Ferdinand 
Busse  and  W.  Schmidt ;  Ontario  Govern- 
ment Motion  Pictures,  by  B.  J.  Bach  and  J. 
C.  Boylen ;  U.  S.  Department  of  Commerce, 
by  N.  G.  Golden ;  United  Research  Corp- 
oration, by  Arthur  Carpenter ;  Blue  Seal 
Sound  Devices,  Inc.,  by  J.  Burgi  Contner ; 
Warner  Brothers,  by  Projectionists  George 
Edwards,  Frank  Dudiak,  P.  H.  Evans 
and  by  Glasser ;  U.  S.  Department  of  Agri- 
culture, by  Raymond  Evans  and  Frederick 
H.  Dunham ;  General  Electric  Company,  by 
L.  C.  Porter  and  Ralph  Farnham ;  Kina- 
tome  Patents  Corporation,  by  Warren  Dun- 
ham Foster ;  S.  M.  Chemical  Company,  by 
Trevor  R.  Faulkner ;  International  Pro- 
jector Corporation,  by  Herbert  Griffin,  P. 
A.  McGuire  and  Arthur  Holman ;  National 
Carbon  Company,  by  Dr.  E.  R.  Geib  and 
William  Kunzman ;  Corning  Glass  Works, 
by  H.  P.  Gage ;  U.  S.  Patent  Office,  by  R. 
M.  Garland. 

Oehler  Machine  Company,  by  Joseph  F. 
Henkel,  G.  Oehler  and  Curt  Schneider ; 
Jenkins  and  Adair,  Inc.,  by  J.  E.  Jenkins ; 
A.  Francis  Jenkins,  Inc.,  by  S.  W.  Jenks ; 
Westinghouse,  by  J.  H.  Kurlander ;  J.  E. 
McAuley  Manufacturing  Company,  by  D. 
McRae ;  Federal  Barge  Lines,  by  J.  P.  Mul- 
ler;  Bell  and  Howell,  by  R.  Fawn  Mitchell, 
C.  A.  Zeibarth  and  A.  Warmsham ;  Bausch 
and  Lomb  Optical  Company,  by  Dr.  I.  L. 
Nixon  and  W.  B.  Rayton ;  The  University 
theatre  of  Camden,  Mass.,  by  Stanley  Sum- 
ner and  Charles  W.  Parshley ;  Motion  Pic- 
ture Lighting  Company,  by  M.  W.  Palmer; 
United  Research  Corporation,  by  Maurice 
Ricker ;  Mole-Richardson,  Inc.,  by  Elmer 
C.  Richardson ;  Motion  Picture  Herald 
by  F.  H.  Richardson  and  C.  E.  Lewis;  Pro- 
jection Optics,  Inc.,  by  W.  H.  Repp;  United 
Research  Corporation,  by  Ernest  Ross ;  Fox 
Film  Corporation,  by  E.  I.  Sponable ;  Strong 
Electrical  Corporation,  by  Harry  H.  Strong ; 
United  Research  Corporation,  by  H.  G. 
Tasker  and  E.  L.  Farrand ;  J.  M.  Wall  Ma- 
chine Company,  by  J.  M.  Wall ;  J.  E.  Bru- 
latour,  by  L.  A.  Bonn :  Paramount  Publix, 
by  C.  H.  Gleason  and  D.  T.  McNamara ; 
R.  K.  O.  Hennepin-Orpheum  theatre,  Min- 
neapolis, by  Chauncey  E.  Greene :  Pathe 
News,  by  James  T .  Corrigan ;  General 
Radio  Company,  by  Arthur  E.  Thiessen; 
National  Radio  Institute,  by  J.  E.  Smith ; 
Western  Electric,  by  Charles  W.  Barrell, 
and  O.  P.  Depue  Company,  by  O.  P.  Depue. 


22 


MOTION    PICTURE  HERALD 


May    14,    193  2 


KANSAS  CITY  AND  CHICAGO  AGAIN 
PROTEST  POLICY  OF  DOUBLE  BILLS 


Distributors  Polled  by  Kansas 
City  Exhibitors  Indicate  Major- 
ity Opposed  to  Practice;  Chi- 
cago Clubwomen  Ask  Patrons 

Double  featuring  in  territories  where  the 
practice  is  considered  an  "evil"  may  be 
curbed  and  possibly  entirely  eliminated  next 
season  through  action  of  distributors,  many 
of  which  have  gone  on  record  in  answer  to 
independent  exhibitors  of  Kansas  City,  and 
at  other  times,  as  opposing  the  dual  system 
of  screening. 

Continuing  its  vigorous  and  prolonged 
efforts  to  alleviate  what  is  described  as  a 
serious  situation  in  the  Kansas  City  ter- 
ritory, President  Jay  Means  and  members 
of  the  Independent  Theatre  Owners  of 
Greater  Kansas  City  polled  sales  executives 
of  the  major  companies  to  ascertain  their 
sentiments  in  the  matter  and  the  results  in- 
dicate that  the  double  bill  will  be  moderated 
if  many  of  the  general  sales  managers  have 
their  say. 

Protest  Skouras  Policy 

The  Skouras  interests  have  been  on  the 
receiving  end  of  protests  for  the  double 
feature  policy  which  they  installed  in  the 
Fox  Midwesco  theatres  immediately  after 
taking  over  operation  from  Fox  some  weeks 
ago.  Means  is  said  to  have  made  an  appeal 
to  Skouras  executives  and  to  Fox  Midwest 
for  relief,  but  to  no  avail,  and  his  organ- 
ization next  sought  the  opinions  and  senti- 
ments of  leading  distributors  in  the  hope 
that  they  might  aid. 

The  Skouras  houses  are  Fox  properties, 
Skouras  brothers  merely  having  an  agree- 
ment to  operate  all  of  the  corporation's 
theatres,  and  from  Sidney  R.  Kent,  presi- 
dent of  Fox,  the  independents  heard  the 
most  vehement  denunciation  of  double  fea- 
tures. Kent  is  quoted  as  referring  to 
doubles  as  "the  lowest  form  of  showman- 
ship." 

"I  am  entirely  sympathetic  with  your 
viewpoint,"  Kent  wrote  Means.  "My 
sympathy  has  been  against  double  features 
always.  However,  before  I  came  into  Fox, 
they  had  already  made  a  contract  with  Mr. 
Skouras,  which  limits  my  ability  in  con- 
nection with  making  certain  moves,  but  I 
shall  use  my  moral  arguments  with  them  to 
get  this  practice  stopped  if  at  all  possible." 
Kent  also  said  he  would  communicate  with 
the  independents'  organization  "in  the  near 
fture." 

Local  Problem,  Says  Lichtman 

The  independent  exhibitors,  however,  are 
said  not  to  be  so  well  pleased  with  the  reply 
received  from  Al  Lichtman,  vice-president 
and  general  manager  for  distribution  of 
United  Artists. 

"As  a  matter  of  policy,"  Lichtman  wrote, 
"we  are  opposed  to  double  programs,  guest 
nights,  merchants  nights,  etc.,  in  the  opera- 
tion of  a  motion  picture  theatre.  However, 


WHAT  PRICE  NAME? 

It  seems  that  Miss  Amy  McVicker, 
granddaughter  of  The  McVicker  who 
figured  largely  in  early  Chicago  history 
(whose  daughter,  Mary,  became  the 
wife  of  Edwin  Booth,  the  famous 
actor)  was  visiting  here  not  long  ago. 
S>he  went  to  the  old  McVicker's  theatre 
(now  under  the  guiding  star  of  Bala- 
ban  and  Katz) ,  purchased  two  tickets 
and  then  asked  if  she  might  see  the 
offices,  for  sentimental  reasons,  adding 
casually  that  her  grandfather  had 
built  the  theatre. 

The  house  official  was  interested. 
"That  so?"  he  asked.  "Which  one 
was  your  grandfather,  Mr.  Balaban  or 
Mr.  Katz?" — The  Chicagoan. 


in  the  final  analysis  every  exhibitor  has  to 
figure  out  for  himself  what  is  best  for  his 
own  welfare  and  pocketbook,  and  that  is 
how  double  bills  come  about. 

"During  a  depression  in  business,  exhib- 
itors as  well  as  other  retail  merchants  at- 
tempt almost  everything  they  can  think  of 
to  stimulate  business  and  outdo  competitors. 
"The  question  of  abolishing  double  bills  in 
Kansas  City  is  entirely  a  local  problem  and 
one  for  each  individual  to  decide  for  him- 
self." 

To  this  the  independents  reply  that  the 
practice  is  a  problem  that  vitally  affects  the 
entire  industry  and  if  it  were  up  to  them  as 
individuals  they  would  have  discontinued  it 
long  ago.  Other  sales  executives  heard 
from  expressed  opposition  to  twin  bills. 

What  Others  Say 

Felix  F.  Feist,  M-G-M  general  sales 
manager,  said.  "You  can  depend  upon  our 
wholehearted  cooperation  to  kill  ofif  this 
double  feature  menace." 

Charles  Rosenzweig,  Columbia  general 
sales  manager  opined.  "The  prevention  of 
double  billing  has  considerable  merit  and  at 
no  time  do  we  encourage  any  of  it.  How- 
ever, as  you  know,  it  is  impossible  for  us  to 
control  the  policies  of  theatres  but  we  will 
be  more  than  happy  to  cooperate  with  you 
if  it  is  at  all  within  our  power." 

Gradwell  L.  Sears,  general  sales  manager 
of  Warner  Brothers,  wrote :  "I  have  re- 
ferred the  matter  to  William  Warner,  our 
Kansas  City  manager,  for  his  consideration. 
I  certainly  agree  with  you  that  the  double 
feature  practice  is  a  menace  to  our  business 
and  should  be  discouraged  wherever  pos- 
sible." 

E.  W.  Hammons,  president  of  Educa- 
tional, said :  "When  the  forward-looking 
theatre  owners  generally  realize  the  folly  of 
the  double  feature  policy,  as  you  do,  the 
problem  will  be  well  on  the  road  to  a  solu- 
tion. I  want  you  to  know  that  nobody  in 
the  entire  Educational  organization  will 
overlook  any  opportunity  to  do  anything 


Several  Sales  Executives  Cali 
Twin  Featuring  a  Local  Prob- 
lem; "Lowest  Form  of  Show- 
manship," Kent  Is  Quoted 

possible  to  discourage  this  evil  habit  in 
Kansas  City  or  anywhere  else." 

In  the  meantime,  in  Chicago,  occasionally 
described  as  the  "hotbed"  of  double  featur- 
ing, efforts  are  being  made  by  the  impor- 
tant Illinois  Federation  of  Women's  Clubs 
to  exert  a  check  on  double  bills  at  theatres 
in  the  Chicago  territory.  Votes  are  being 
conducted  in  various  theatres  there  by  the 
federation  to  determine  whether  patrons  de- 
sire double  programs  or  diversified  enter- 
tainment including  short  subjects. 

Chicago  Women  Protest  Policy 

The  Illinois  organization  invited  M.  Mar- 
tin, assistant  to  Max  Stahl,  Educational's 
branch  manager  at  Chicago,  to  attend  a  spe- 
cial meeting  to  address  their  members  on 
double  features.  Martin  suggested  various 
ways  in  which  the  women's  clubs  and  the 
Parent-Teachers'  associations  can  be  of 
direct  benefit  in  helping  to  eliminate  the 
practice.  As  a  result  of  the  meeting,  Martin 
obtained  a  letter  from  Mrs.  E.  L.  McClure, 
chairman  of  the  motion  picture  committee, 
which  can  be  used  in  connection  with  the 
fight  against  the  situation.  The  Illinois  fed- 
eration represents  70,000  families  in  the  Chi- 
cago territory.  Already  the  association  is 
said  to  have  accomplished  considerable  by 
contacting  exhibitors  and  demanding  at  least 
one  night  a  week  or  Saturday  afternoons  for 
special  family  entertainment  which  they  have 
guaranteed  to  support,  and  many  theatres  in 
the  territory  have  been  polling  patrons  to 
settle  the  question.  Max  Stahl  reports  that 
in  every  instance  patrons  are  decidedly 
against  the  practice  of  double  bills. 

Successful  in  Dallas 

Theatregoers  in  Dallas — a  typical  South- 
western industrial  city  of  the  front  rank — 
like  the  double  feature  idea,  if  patronage 
at  houses  presenting  two  features  is  any 
barometer.  Business  is  reported  fairly  good 
at  all  the  theatres  presenting  two  features 
for  the  price  of  one. 

According  to  J.  Miller,  Capitol  theatre, 
first-run  house,  double  bills  have  been 
highly  successful,  so  far.  Admission  has 
been  changed  at  this  house  since  double 
bills  started.  The  Avenue,  Queen  and  Oak 
Cliff,  suburban  houses,  likewise  report  that 
double  bills  are  proving  popular  at  low 
prices.  It  now  appears  the  double  bill  policy 
will  become  a  permanent  thing  at  these  three 
suburban  houses  and  the  downtown  Capi- 
tol. 

Several  houses  give  a  double  bill  and 
prizes  at  no  advance  in  admission.  The 
reason,  according  to  various  managers,  is 
to  increase  and  stimulate  business  and  meet 
competition  set  up  by  others  giving  the 
double  fare.  Theatres  in  Fort  Worth  also 
report  business  has  increased  under  the 
double-feature  policy.  Double  bills  at  the 
Ritz,  Houston,  are  proving  fairy  successful. 


picture 


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^SS^.tp    Past  reg»td" 
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V 


all  along 


Get  in  early  on  the  new  western  cycle  with 
the  top  western  star.  He's  proven  his  draw 
in  theatres  from  the  Roxy  down.  Every 
release  shows  an  increased  take.  This  is  one 
of  his  best.  Date  it! 


George 


ith 


CECILIA  PARKER 

From  the  novel,  "The  Killer"  by  Stewart  Edward 
White.   Directed  by  DAVID  HOWARD. 

FOX  PICTURE 

Released  June  12 


26 


MOTION    PICTURE  HERALD 


May    14,  1932 


TRI-CORNERED  OBSTACLE  MAKES 
OPERATIONS  OVERSEAS  DIFFICULT 


Joe  Friedmann  of  Columbia 
Cites  Economic  Conditions 
Abroad,  Legislative  Restric- 
tions and  Language  Barrier 


Acuteness  of  economic  conditions,  coupled 
with  legislative  restrictions  and  problems 
of  dialogue  arising  out  of  language  barriers, 
are  making  it  increasingly  difficult  for 
American  distributors  to  do  business  in 
Europe,  according  to  Joe  Friedman  of  Lon- 
don, foreign  representative  for  Columbia, 
who  arrived  in  New  York  last  week. 

Friedmann  lists  national  restrictions 
against  the  removal  of  moneys,  which  have 
been  imposed  by  numbers  of  European  na- 
tions, as  one  of  the  first  problems  of  the 
American  distributor.  Unfavorable  ex- 
change rates,  dialogue  problems  and  quota 
laws  are  also  cited  by  him  as  contributing 
to  "the  most  serious  situation  which  has  ex- 
isted abroad  in  years." 

Hurts  European  Even  More 

"France,  Switzerland,  Belgium,  Holland 
and  the  Scandinavian  countries  are  now  the 
only  European  nations  which  have  no  re- 
strictions against  the  removal  of  money  by 
foreign  enterprises,"  Friedman  pointed  out. 

The  stringency  of  the  restrictions  en- 
forced by  the  other  nations,  he  said,  is  par- 
alyzing business  in  Europe ;  it  affects  the 
European  producer-distributor  even  more 
than  it  does  the  American,  because  the  lat- 
ter, ordinarily,  is  better  financed  and  less 
dependent  on  foreign  revenues.  The  Ameri- 
can distributor  is  better  able  to  leave  his 
money  earned  abroad  on  deposit  in  banks 
in  the  country  of  its  origin,  hoping  for 
modification  of  economic  restrictions  and 
pending  a  possible  improvement  in  adverse 
exchange  rates. 

"Quota  laws,"  Friedman  continued,  "also 
continue  to  be  a  problem  in  some  European 
countries,  although  their  seriousness  is 
minimized  to  some  extent  by  natural  bar- 
riers of  language  which  restrict  markets  for 
American  pictures  to  such  a  definite  de- 
gree that  it  becomes  inadvisable  for  the 
American  distributor  to  bring  out  more 
than  a  certain  small  number  of  pictures  in 
any  foreign  country.  Frequently,  this  num- 
ber is  no  more  than  is  permitted  in  the 
quota  laws  of  the  country. 

New  Germany  Quota  Even  Worse 

"Germany's  contingent  laws  expire  July 
1  and  indications  are  that  the  new  ones  will 
be  even  more  severe." 

Friedman  said  that  American  pictures 
are  continuing  to  lose  much  of  the  prestige 
they  held  in  the  days  of  silent  pictures  in 
all  non-English  speaking  European  coun- 
tries, due  to  dialogue  problems  arising  out 
of  language  obstacles. 

"Dialogue  problems  present  American 
distributors  with  the  most  serious  situation 
abroad  they  have  faced  in  years,"  said 
Friedman.  "Today,  American  dialogue  pic- 
tures predominate  in  only  English-speaking 


sections  abroad.  In  others,  audiences  show 
a  natural  and  distinct  preference  for  produc- 
tions having  their  own  or  a  more  readily 
understandable  language.  This  situation  is 
lightened  only  by  occasional  pictures  of  the 
action  type,  which  have  a  minimum  of  dia- 
logue and  are  more  easily  understood  by 
foreign  audiences." 

"Adventure  pictures,"  he  added,  "are 
much  in  demand  abroad.  'Africa  Speaks,' 
'Trader  Horn'  and  'Dirigible,'  and  pictures 
of  that  type,  found  ready  audiences  abroad." 

Need  American  Standards 

Friedman  said  foreign  distributors  fre- 
quently complain  that  their  productions  de- 
serve better  consideration  in  America  than 
has  been  accorded  them. 

"In  answer  to  that,"  he  said,  "I  always 
tell  them  that  it  is  not  the  distributor  or 
the  circuit  which,  in  the  final  analysis,  de- 
cides on  a  picture's  playing  time.  It  is  al- 
ways the  public. 

"I  remind  them  that  foreign-made  pic- 
tures would  stand  a  better  chance  in 
America — and  English-made  pictures,  in 
particular — if  they  were  made  according  to 
American  standards.  As  it  is,  they  have 
not  only  the  handicap  of  unknown  players 
and  unaccustomed  languages  and  accents, 
but,  in  addition,  are  made  on  a  cost  basis 
which  places  the  bulk  of  them  on  a  com- 
peting basis  with  the  poorer-than-average 
American  program  picture." 

ERPIs  Wide  Range 
Sound  in  First  Test 
At  Fay's  Theatre 

Executives  of  important  film  companies 
and  of  Bell  Laboratories,  Western  Electric 
and  Electrical  Research  Products,  will 
travel  to  Providence  on  Thursday  to  attend 
the  first  public  demonstration  on  the  same 
evening  of  Western's  new  "electric  wide 
range  reproducing  system,"  details  of  which 
appeared  exclusively  in  Motion  Picture 
Herald  on  April  2. 

The  system  allows  for  finer  definition  of 
softer  tones  and  reaches  greater  volume, 
and  was  installed  at  the  Majestic  theatre  at 
Providence,  an  Edward  Fay  property,  for 
testing  purposes  with  a  staff  of  ERPI  engi- 
neers working  on  the  installation  for  the 
past  two  weeks. 


Government  Anti-Trust  Suit 
Against  Warner  Set  For  Fall 

The  long-pending  federal  anti-trust  suit 
attacking  the  acquisition  by  Warner  of  a 
controlling  interest  in  First  National  is 
scheduled  to  open  in  either  September  or 
October,  according  to  John  H.  Amen,  spe- 
cial assistant  attorney  general  in  charge  of 
film  cases.  The  action  is  being  prosecuted 
by  the  department  of  justice. 


Reach  Agreement 
On  Major  Points 
In  Cleveland  Suit 

Moves  to  effect  an  out  of  court  settlement 
of  the  Cleveland  exhibitors'  monopoly  suit 
against  large  distributors,  circuits,  the  Hays 
organization  and  the  Cleveland  Film  Board 
of  Trade,  were  transplanted  from  New  York 
to  Cleveland  with  an  agreement  on  several 
major  points  reported  to  have  been  ar- 
rived at  this  week. 

Negotiations  for  a  settlement  of  the  case 
followed  the  withdrawal  from  the  suit  as 
plaintiffs  of  several  Cleveland  independent 
exhibitors,  who  contended  that  their  names 
were  used  without  authorization.  Samuel 
Horwitz,  attorney  for  the  plaintiffs,  who 
spent  more  than  a  week  in  New  York  re- 
cently gathering  testimony  by  deposition, 
said  that  the  withdrawals  would  have  no 
effect  on  the  suit  and  that  it  would  be  con- 
tinued as  long  as  "one  plaintiff  remains." 

Reported  terms  of  the  Cleveland  agree- 
ment are  said  to  involve  the  reduction  of 
protection  for  first-run  downtown  houses 
from  43  days  to  35  days  when  the  first  runs 
also  play  a  second  run  in  the  house  belong- 
ing to  the  same  companies.  When  a  second 
run  is  not  played,  pictures  are  to  be  avail- 
able to  the  subsequents  in  28  days,  accord- 
ing to  the  rumored  plan.  Subsequent-runs 
charging  25  cents  admission  will  be  given 
preference  over  those  charging  less,  and  a 
revision  of  availability  for  Loew's  subse- 
quent-runs is  also  to  be  fixed,  it  is  said. 

Double  features  will  be  banned,  in  all 
probability,  from*  those  theatres  taking  ad- 
vantage of  the  proposed  protection  reduc- 
tion; while  double  featuring  houses  will  be 
set  back  60  to  90  days. 

Le  Baron  Goes  from 
Radio  to  Paramount 

William  LeBaron  will  transfer  to  the 
Paramount  studio  on  the  Coast,  June  1,  his 
contract  with  Radio  Pictures  having  been 
settled.  The  former  vice-president  of  Radio 
will  hold  the  post  of  associate  producer 
under  B.  P.  Schulberg,  managing  head  of 
the  Paramount  plant. 

LeBaron  will  have  from  eight  to  10  pic- 
tures under  his  direct  supervision  in  his 
new  affiliation.  His  contract  with  Radio 
would  have  expired  in  December  of  this 
year. 

Metro  Pays  Dividend 

Metro  Goldwyn  Pictures  Corporation  has 
declared  the  regular  quarterly  preferred 
dividend  of  47 cents,  payable  June  15.  to 
stock  of  record  May  27. 


May    14,  1932 


MOTION    PICTURE  HERALD 


27 


ASIDES  &  INTERLUDES 


By  JAMES  CUNNINGHAM 


The  enterprising  management  of  the 
Saenger  theatre  at  New  Orleans  has  just 
concluded  the  celebration  of  "National  Baby 
Week,"  during  which,  according  to  our  cor- 
respondent, "an  exceptionally  interesting 
display  of  baby  merchandise,  knick-knacks 
and  the  cute  little  doo-dads  that  baby  should 
have"  were  displayed  on  the  mezzanine 
floor. 

The  screen  attraction  was  "Amateur 
Daddy,"  which  stars  Warner  Baxter — the 
"daddy"  of  "Daddy  Long  Legs." 

v 

A  sad  commentary  on  current  conditions  is 
heard  clear  across  the  continent  from  Bnrbank 
where  Metro  succeeded  in  "borrowing"  a  bank 
for  an  entire  day  for  use  in  Marie  Dresslcr's 
"Prosperity." 

V 

Mr.  John  W.  Alicoate  is  currently  on  the 
receiving  end  of  congratulations  upon  the  oc- 
casion of  the  14th  anniversary  of  his  Film 
Daily. 

V 

There's  always  a  paragraph  or  two  in 
"The  Daily  Independent,"  the  printed  and 
official  mouthpiece  of  the  firm  of  Harvey- 
Jaediker,  counsellors  to  the  advertising 
branch  of  the  motion  picture  industry.  Cur- 
rently, Messrs.  Harvey  and  Jaediker  discuss 
the  well  known  and  much  abused  press 
books,  particularly  those  dealing  with  the 
great  open  spaces,  which,  it  is  said  "have 
taken  on  a  drugstore  complex — no  more 
kick  than  a  coco-cola  'cut'  at  the  fountain. 
Some  of  the  books,"  they  continue,  "have 
become  so  effeminate  that  they  smell  of 
sweet  scented  talcum  powder  instead  of  the 
tang  of  leather,  the  odor  of  the  pine  tree 
and  the  prairie  and  the  acrid  stench  of 
powder  smoke."  Whoopee! 

V 

In  the  words  of  the  executives  of  the  Asso- 
ciated Theatre  Owners-  of  Indiana:  "The  thea- 
tre business  is  now  narrowing  down  to  the 
really  careful  exhibitors  who  know  what  they 
are  doing  and  use  their  heads." 

V 

Right  around  the  corner  .  .  .  summer 
.  .  .  sizzling  hot  .  .  .  signs  screeching  from 
theatre  fronts  .  .  .  "Twenty  Degrees  Cooler 
Inside !" 

V 

Item  from  Shreveport  (La.),  Times: 
Tender- Hearted  Harold 

When  one  of  20  ducks  being  used  in  a  gag 
in  Harold  Lloyd's  "Movie  Crazv"  was  killed 
accidentally,  Harold  decided  the  rest  should  be 
spared  from  possible  similar  fate  in  the  future. 
He  pensioned  the  19,  taking  them  to  a  big  pond 
on  his  estate,  where  they'll  spend  the  rest  of 
their  days. 

Ho  Hum. 

V 

The  Stadium  at  Seattle  zvas  reopened  last 
iveek  as  a  "family"  theatre.  Ray  Dunham  is 
the  owner  and  house  manager;  DeWayne  Dun- 
ham is  assistant  and  lobby  artist;  Lou  Dun- 
ham will  handle  the  box-office  as  treasurer; 
Enid  Dunham  is  assistant  cashier  and  usher- 
ette; Colleen  Dunham  will  be  bookkeeper  and 
cashier;  Kingdon  Dunham  handles  the  door- 
man's duties  and  Jacqueline  Dunham  is  head 
usherette  and  hostess. 

V 

Neighborhood  houses  and  second-runs  in 
San  Francisco  which  advertise  in  newspapers 
have  virtually  eliminated  privately  paid  press 
agents,  artists  and  engravers.  Functions  of 
each  are  now  furnished  free  by  the  daily 
press  in  the  town  and  even  the  maior  down- 
town first  runs  are  taking  advantage  of  the 
complimentary  cut  service  furnished  by  the 
newspapers. 


Walter  Eberhardt  is.  about  to  become  an  au- 
thor. Not  satisfied  with  penning  publicity 
stories  anent  the  activities  of  Electrical  Re- 
search Products,  Inc.,  Walter's  uncontrollable 
ambitions  and  desires  to  become  a  man  of  let- 
ters lead  him  nightly  to  an  old  desk  in  the  at- 
tic where  he  labors  faithfully  burning  the  pro- 
verbial  midnight  oil  in  the  hope  that  his  "Dag- 
ger in  the  Dark"  might  some  day  see  light. 

Upon  learning  of  Mr.  Eberhardt' s  propensity 
to  join  the  literati,  we  immediately  dispatched 
a  request  to  ascertain  tlie  full  details  of  his  new 
mental  excursion.  Following  is  the  author's 
authentic  reply : 

Title — "A  Dagger  in  the  Dark." 
Publisher — William   Morrow  Company. 
Author — Just    another    ex-newspaper  pere- 
grinator. 

Subject — A  cynical,  realistic  detective  who 

handles   his   mystery  by   plain,  practical 

bulldozing  and  two  fists. 
Publication  date — Sometime    in   June  (but 

the  author  refuses  to  believe  it  until  he 

sees  royalties). 

V 

In  perusing  the  product  announcement  of  one 
of  the  major  distributors  we  happened  across 
one  paragraph  in  which  an  elaborate  descrip- 
tion is  given  of  a  forthcoming  socalled  "super- 
special."  It  will  have  an  all-star  cast  and  sup- 
porting players  selected  from  the  company's 
entire  roster  of  talent.  The  story  was  written 
by  an  unknown  newspaperman  in  six  days  and 
less  during  which  genius  burned  in  one  of  those 
proverbial  conflagrations — and  not  in  a  Holly- 
wood studio  at  that. 

V 

J.  Milton  Wigley,  our  watchful  corre- 
spondent at  Birmingham,  forwards  the  fol- 
lowing quip  which  might  tickle  the  palate  of 
at  least  one  reader — Charlie  Pettijohn,  who 
always  appears  hungry  for  the  scalps  of 
those  favoring  the  creation  of  censors: 

"A  small  boy  in  a  Birmingham  classroom 
was  asked  by  his  teacher  for  the  definition 
of  a  censor,  to  which  the  youngster  replied: 
'A  censor  is  a  man  that  goes  from  house  to 
house  to  increase  the  population.'  " 

V 

We  recently  recorded  the  title  of  a  new  song 
glorifying  Mickey  Mouse,  "I'd  Rather  Stay 
at  Home  with  Mickey  Mouse  Than  Go  Out 
zuith  You,  You  Rat."  Since  then,  the  creators 
and  merchandisers  of  Mickey  have  resolved 
that  neither  the  tune  or  the  title  can  glorify 
their  Mouse  unless  the  Disney  organization  re- 
ceives royalty  payment  in  keeping  iinth  the 
revenue  derived  therefrom. 

V 

Paragraph  in  the  financial  section  of  one  of 
New  York's  daily  newspapers : 

Anna  May  Wong,  screen  star,  caused 
a  flutter  in  Wall  Street  yesterday. 

It  appears  that  Miss  Wong  went  down  to 
visit  the  financial  district  and  after  going 
through  several  brokerage  houses,  oddly  enough 
asked  then  to  be  taken  to  the  Aquarium,  the 
home  of  fishes — big  and  little. 

V 

During  1931,  NBC  had  240  clients  who 
paid  to  get  on  its  ether  waves,  ranging  from 
purveyors  of  cough  drops  and  automobiles 
to  Fuller  brushes  and  batteries,  oil  and 
bread,  prunes  and  paint,  canned  beef  and 
pickles  and  life  insurance. 

At  a  typical  large  Hollywood  studio,  55 
cameras  are  used  daily.  Twenty-four  are 
motored  and  "blimped"  for  sound  work,  each 
costing  about  $6,000;  18  are  silents,  likewise 
motor  equipped,  for  auxiliary  work  and  the 
rest  _  are  silents  motored  for  filming  titles, 
special  dissolves,  inserts  of  letters,  newspa- 
pers, telegrams  and  the  like. 


Home  offices  do  not  always  recognize 
economy  in  operation,  although  much 
emanates  from  the  confines  of  headquarters 
which  might  indicate  that  little  can  pass  the 
"eagle  eyes"  of  the  chief  hatchet-man  in 
these  trying  times.  Almost  invariably  thea- 
tre managers  in  the  field  are  made  to  feel 
the  pains  of  the  pruner's  knife  whenever  an 
attempt  is  made  to  spend  any  sizeable  sum. 
The  case  of  a  manager  for  RKO,  however, 
is  an  exception,  and  one  which  proves  the 
point  in  question. 

It  appears  that  this  chap  had  decided  that 
a  contest  would  be  a  good  thing  for  his  box 
office  and  accordingly  he  sent  details  to  the 
home  office  and  to  his  division  manager. 
Receiving  an  okay  that  all  was  well  he  went 
right  ahead  with  the  contest,  which  he  had 
told  his  bosses  would  cost  $500  to  put  over. 
In  the  meantime,  this  theatre  operator 
shopped  and  schemed  and  talked  locally  to 
the  end  that  the  contest  cost  him  exactly 
$412.52  less  than  the  amount  approved  of 
by  the  home  office! 

V 

In  sniping,  half-sheet  cards  tacked  around 
telegraph  poles  are  wasted  because  when  so 
curved  half  the  printing  is  out  of  the  line  of 
vision,  according  to  M.  Ruben,  of  Publix. 

V 

In  outlining  the  theatre  situation  to  the  Sen- 
ate Finance  Committee  during  hearings  on  pro- 
posed Federal  taxation,  leaders  of  Allied  States 
Association  stated  that  independents  pay  ap- 
proximately 35  per  cent  of  all  gross  intake  for 
film  rentals.  Previously  Charles  Pettijohn  told 
the  committee  that  25  per  cent  of  all  grosses  is 
the  averaqe  payment  to  distributors. 

V 

Edmund  Lowe  comes  forth  with  some  free 
advice  to  actors,  in  the  form  of  10  rules  for 
attaining  screen  success: 

1.  Forget  the  camera.  There  are  other 

"mugs"  on  the  set  besides  yours. 

2.  Heed  the  critics.   Believe  it  or  not, 

they  give  valuable  pointers. 

3.  Be  natural.  A  stuffed  shirt  belongs 

in  a  show  window. 

4.  Listen  to  your  director  even  though 

you  may  think  him  crazy. 

5.  Don't  gossip.    The  extras  will  do 

that  for  you. 

6.  Learn  to  discount  flattery.  It  is  the 

food  of  mediocrity. 

7.  Don't  become  blase.  Even  the  most 

experienced  actor  can  learn  some- 
thing. 

8.  Don't  attempt  to  star  yourself  at 

the  expense  of  others.    It  ruins 
proportion,  usually  your  own. 

9.  Even  though  the  director  doesn't 

see  you,  your  audience  will  know 
when  you're  shirking. 
10.  Forget  temperament;  it's  a  symp- 
tom of  mediocrity. 

V 

After  having  weathered  the  storms  of  a  quar- 
ter-century, the  Exhibit  theatre  at  Columbus. 
Ohio,  is  celebrating  its  25th  anniversary.  Max 
Stern,  who  opened  in  1907,  recalls  that  his  first 
program  consisted  of  1,000  feet  and  lasted  15 
minutes,  playing  to  6,000  persons  on  the  open- 
ing day — but  that  was  in  1907. 

V 

Scott  Leslie,  an  exhibitor  of  the  South, 
bemoans  the  fact  that  Kansas  is  a  poor 
place  for  lynchings.  He  says  "a  mob  had 
to  tote  a  guy  five  miles  to  find  a  tree"  to 
hang  him  on.  Terry  Ramsaye  says  "they 
used  to  hang  'em  in  wells,  in  the  days  when 
Kansas  was  a  he-man  country." 


-c 

o 


30 


MOTION    PICTURE    HERALD  May    14,  1932 


RKO  FIGHTS  SUMMER  WITH  HEAVY 
EXPLOITATION;  "FILTH"  TABOOED 


Though  the  chart  above  hardly  needs  explanation,  indicating  the  new  setup  of  the 
"cabinet"  administration  staff  of  Radio-Keith-Orphcuni's  theatre  subsidiaries,  herewith  are 
listed  the  official  responsibilities  pertaining  to  the  circuit's  activities: 

President,  Harold  B.  Franklin,  chief  executive  on  all  matters  requiring  executive  authority. 
Vice   President,  Joseph   Plunkett,   in   charge  of   general  theatre  operations. 

Field   Operations,  Herschel   Stuart,   contact   with  Division   Managers   in   connection   with  operations 
throughout  the  country. 

Film  Buying,  Phil  Reisman,  in  charge  of  booking  records,  clearance  and  all  items  pertaining  to  film  con- 
tracts and  film  statistics. 

Personnel,  Major  L.  E.  Thompson,  supervising  theatre  personnel,  union  labor,  staff  uniforms,  music. 
Treasurer,  Herman  Zohbel,  ail  accounting,  financial  reports,  etc. 
Legal,  William  Mallard,  legal  matters. 

Advertising,  Robert  Sisk,  general  publicity,  exploitation  and  advertising. 
Vaudeville,  Martin  Beck,  in  charge  of  vaudeville  department. 

Construction,  Purchasing,  D.  P.  Canavan,  construction,  purchasing,  inventories,  new  installations,  major 
renewals  and  repairs. 

Real   Estate,   Myron    Robinson,    real   estate,   sub-rentals,   vacancies,  theatre  lease  information,  etc. 
Insurance,  J.  M.   Maloney,  employeees'  compensation,  fire,  public  liability,  plate  glass  insurance,  etc. 
Public  Relations,  D.  M.  Crawford,  con/acts  with  women's  organizations,  children's   matinees,  contact- 
ing all  affairs  dealing  with  women's  organizations. 
Merchandise,  Bruce  Powell,  vending  machines,  scales,  etc. 


Harold  B.  Franklin  Cites  De- 
cline of  the  Broadway  The- 
atre as  "Lesson  to  Vaudeville 
and  Even  to  the  Screen" 

Harold  B.  Franklin  hopes  to  conquer  01' 
Man  Sol  with  a  weighty  dose  of  exploita- 
tion. The  president  of  Radio-Keith-Or- 
pheum's  theatre  subsidiaries  and  his  new 
"cabinet"  administrative  setup  will  promote 
three  separate  nationwide  campaigns  during 
June,  July,  August  and  September  in  order 
to  bolster  box-offices  of  the  circuit's  proper- 
ties during  the  so-called  leaner  weeks  of 
summer. 

National  theatre  circuits,  and  many  terri- 
torial units,  too,  usually  concentrate  their 
ballyhoo  activities  immediately  after  the 
warm  months,  at  the  beginning  of  the  "'new 
show  season."  Rarely  are  campaigns  simi- 
lar to  those  planned  by  RKO  effected  be- 
tween June  and  Labor  Day. 

In  the  meantime,  Franklin  has  dispatched 
orders  to  all  theatre  managers  of  the  cir- 
cuit investing  each  with  authority  to  purge 
their  stage  and  screen  of  "filth  and  smut." 
It  will  not  be  tolerated  in  the  future,  accord- 
ing to  Franklin's  edict. 

General  Working  Committee 

Headed  by  Franklin  and  Martin  Beck, 
vaudeville  chief,  a  general  "working  com- 
mittee" consisting  of  all  home  office  execu- 
tives and  division  managers  are  already  at 
work  on  the  formulation  of  plans  for  each 
of  the  three  exploitation  campaigns.  The 
first  will  take  the  form  of  a  search  for  new 
stage  talent  and  will  be  known  as  "RKO's 
Opportunity  to  Young  America,"  whereby 
a  minimum  of  3,360  local  players  or  local 
acts  will  appear  in  48  stage  units,  revues  or 
vaudeville  presentations,  in  as  many  key 
cities  strategically  spotted  between  both 
coasts.  Single  winners  of  each  town  will, 
in  turn,  appear  in  one  show  which  will 
tour  the  entire  circuit. 

The  campaigns  will  be  the  first  definite 
ventures  of  the  new  management  pointing 
toward  renewed  activities  at  the  box-offices 
of  RKO  theatres  and  while  it  is  admitted 
there  is  nothing  particularly  new  about  the 
basic  premise  of  the  first  drive,  except  kn- 
its treatment  as  a  nationwide  proposition, 
executives  of  the  circuit  promise  that  this 
one  will  have  plenty  of  new  angles.  "The 
fanfare  of  seeking  entrants  and  the  big 
noise  of  the  contest,"  it  is  said,  will  take 
place  during  June,  with  the  exploitation 
benefits  of  presenting  the  winners  set  for 
July.    Both  will  be  publicised  nationally. 

Every  Possible  Phase 

The  second  campaign  will  take  the  form 
of  a  national  "Greater  Entertainment  Sea- 
son," intended  for  August  when  RKO's 
film  division  will  get  behind  some  heavy 
"plugging,"  with  appropriate  and  elaborate 
exploitation  displays,  for  company  product. 

Immediately  following,  in  September, 
RKO  will  engage  in  a  "Golden  Harvest 
Month,"  which,  according  to  executives, 
"will  be  the  starting  bell  of  1932 — of  some- 
thing happening  every  month." 

The    scope    of    "Greater  Entertainment 


Season"  will  include  every  possible  avenue 
of  publicity,  advertising  and  exploitation— 
tieups  of  various  nature  from  newspapers 
to  merchants ;  festivals,  parades  "and  every- 
thing in  the  showmanship  calendar,"  it  is 
said. 

Contracts  will  be  awarded  revue  winners 
for  a  tour  of  the  circuit,  with  the  entire 
group  of  48  individuals  or  local  acts  par- 
ticipating in  one  presentation — either  a  revue 
or  vaudeville  unit  depending  upon  the 
character  and  type  of  the  winning  talent. 

Theatres  included  in  the  plan  include  the 
Hippodrome,  Albee,  Coliseum,  Fordham  and 
Madison  in  New  York;  105th  Street  at 
Cleveland ;  Palace,  Chicago ;  Albee,  Cincin- 
nati ;  Palace  at  Columbus ;  Keith,  Dayton ; 
Emboyd,  Fort  Wayne ;  Regent,  Grand  Rap- 
ids ;  Rivoli,  Toledo ;  Palace,  South  Bend ; 
Orpheum  at  Springfield  and  Spokane,  and 
the  RKO  theatres  at  Newark,  Youngstown, 
Akron,  Minneapolis,  St.  Paul,  Seattle,  both 
Portlands,  San  Francisco,  Oakland,  Los 
Angeles,  Denver,  Omaha,  Kansas  City,  St. 
Louis,  South  Bend,  Lowell,  Boston,  Yon- 
kers,  Albany,  Troy,  Schenectady. 

Bobby  Connelly,  formerly  of  the  Ziegfeld 
organization  who  joined  RKO  last  week, 


will  be  general  director  for  revues.  He  will 
have  charge  of  words  and  music,  costume, 
stage,  scene  and  light  plots.  Terry  Turner 
is  in  charge  of  a  newspaper  tieup  through 
which  entrants  will  be  selected. 

George  Godfrey,  Robert  F.  Sisk  and 
Eddy  Eckels  will  assist  Franklin,  Beck, 
Connelly,  Herschel  Stuart  and  Turner,  with 
each  division  head  appointing  a  committee 
of  managers  in  the  territories.  The  home 
office  will  supply  theatres  with  copy  for  ap- 
plication blanks  and  complete  campaign 
guides,  and  with  advance  publicity  stories 
until  the  first  entries  are  received  locally. 
Theatres  also  will  receive  trailers  from  the 
home  office,  copy  for  lobby  material  and  a 
full  outline  for  tieups,  all  of  which  are  to  be 
arranged  for  by  each  manager.  The  tieup 
with  a  newspaper  in  town  will  be  effected 
jointly  by  home  office  efforts  and  by  the 
manager,  and  the  name  of  the  newspaper 
will  be  used  in  connection  with  each  theatre 
revue. 

"Filth  Not  Tolerated" 

Earlier  in  the  week  it  became  known  that 
all  RKO  managers,  bookers  and  agents  have 
received  orders  "to  the  effect  that  filth  and 

{Continued  on  pane  34) 


May    14,  1932 


MOTION    PICTURE  HERALD 


31 


PARAMOUNT,  UNIVERSAL  SESSIONS 
END;  FOX  AND  RKO  READY  TO  OPEN 


Fox  Sales  Convention  Starts 
Monday  in  New  York,  RKO 
in  Chicago;  Warner  Consid- 
ers Four  Regional  Meetings 

Annual  sales  conventions  and  discussions 
of  new  pictures  and  policies  were  concluded 
during  the  week  by  Paramount  and  Uni- 
versal. Fox  and  RKO  will  open  theirs  on 
Monday,  and  the  trend  toward  an  early  and 
auspicious  start  for  the  new  1932-33  sea- 
son becomes  more  pronounced. 

Universal  ended  a  series  of  three  regional 
meetings  on  Monday  in  New  York.  Previ- 
ously, the  company  had  met  at  San  Fran- 
cisco, on  May  1  and  2,  and  at  Chicago, 
May  5  and  6.  Franchise  holders  and  ex- 
ecutives of  Monogram  Pictures  also  met  at 
Chicago  on  May  2  and  3.  Paramount  held 
a  four-day  meeting,  concluded  on  Sunday, 
at  Los  Angeles.  RKO  will  hold  its  sessions 
at  the  Drake  Hotel  in  Chicago  on  Monday 
to  Wednesday,  and  Fox  opens  its  confer- 
ence on  Monday  at  the  Essex  House  in 
New  York,  meeting  throughout  the  week. 
Others  scheduled  are  an  eastern  and  west- 
ern meeting  for  Columbia  and  Educational- 
Tiffany's,  tentatively  set  on  July  15  in  Los 
Angeles.  May  22  and  31  are  the  respective 
dates  for  the  Columbia  sessions.  MGM, 
Warners-First  National  and  United  Artists 
have  not  decided. 

In  place  of  a  national  sales  get-together 
this  year,  Warners  is  considering  four 
regional  meetings  to  be  held  starting  the 
first  or  second  week  in  June.  Regional 
spots  for  the  sales  talks  are  New  York, 
Chicago,  San  Francisco  and  New  Orleans. 

Harold  B.  Franklin,  Joseph  Plunkett  and 
Phil  Reisman,  of  the  RKO  theatre  division, 
together  with  Robert  Sisk,  director  of  press 
relations,  will  arrive  at  Chicago  over  the 
week-end  from  a  studio  visit  in  Hollywood. 
They  will  join  home  office  and  sales  con- 
tingents in  pre-convention  discussions  be- 
fore the  gavel  is  sounded  on  Monday  morn- 
ing at  the  Drake. 

The  use  of  the  old  and  well  known  name 
of  Pathe  will  be  discarded  in  connection 
with  future  RKO  product,  which  next  sea- 
son is  expected  to  approximate  62  features, 
52  two-reelers,  the  same  number  of  one  reels 
and  Pathe  News,  issued  twice  weekly. 

Fox  All  Set  for  Convention 

The  28th  annual  sales  convention  of  Fox 
Film  Corporation  will  start  promptly  Mon- 
day morning  in  the  auditorium  of  the  com- 
pany's headquarters  at  444  West  56th  Street. 
According  to  a  home  office  statement  issued 
this  week,  the  corporation  regards  the  ap- 
proaching sessions  "as  the  most  important 
in  the  history  of  the  company.  With  a 
personnel  of  executives  long  experienced  in 
motion  pictures,  a  sound  financial  program, 
48  productions  listed  for  the  coming  season 
and  production  concentrated  in  the  largest 
and  best  equipped  studio  in  the  world,  the 
Fox  Film  Corporation  looks  forward  with 
confidence  to  a  prosperous  year,"  it  was 
said. 

Edward  R.  Tinker,  chairman  of  the  board 


PARAMOUNT  SAFE, 
SAYS  ADOLPH  ZUKOR 

"Mr.  Hertz  was  invited  to  come 
into  our  company.  He  does  not  want 
my  job.  He  wants  to  help  Para- 
mount, to  build  Paramount  for  you, 
for  me.  Having  a  man  of  Ins  far- 
reaching  vision,  his  modesty,  strength, 
tenacity  and  sane  counsel  is  our  life 
insurance  policy. 

"With  his  help,  we  have  co-ordi- 
nated all  of  our  departments.  After 
twenty  years,  we  have  an  institution 
with  all  departments  working  together 
with  one  thought,  one  ideal,  one  ambi- 
tion. 

"There  is  no  selfishness  in  our  com- 
pany. There  is  nothing  that  is  not 
open  and  above-board. 

"The  world  gave  us  the  depression. 
God  gave  us  John  Hertz,  Sam  Katz 
and  Emanuel  Cohen.  Paramount  is 
safe." 


of  directors ;  Sidney  R.  Kent,  president,  re- 
cently returned  from  a  survey  of  the  Holly- 
wood studio,  and  James  R.  Grainger,  vice- 
president,  will  address  the  assemblage. 

Present  at  the  sales  convention  will  be 
home  office  and  field  sales  executives,  sales 
department  heads,  branch  managers  and 
salesmen  from  the  United  States  and 
Canada,  as  well  as  executives  from  the 
studio  and  foreign  offices. 

W.  C.  Michel,  executive  vice-president, 
will  be  there,  and  so  will  C.  E.  Richardson, 
vice-president  and  treasurer ;  Glenn  Gris- 
wold,  vice-president ;  Truman  H.  Talley, 
general  manager  of  Movietonenews,  and 
Clayton  P.  Sheehan,  foreign  distribution 
manager. 

All  Departments  Represented 

From  the  home  office  there  will  also  be 
present  J.  Sichelman  and  E.  C.  Grainger, 
asistant  sales  managers;  W.  J.  Kupper, 
assistant  to  J.  R.  Grainger ;  George  A. 
Roberts,  Movietonenews  sales  department 
and  personnel ;  Nat  B.  Finkler,  manager, 
contract  department ;  Clarence  A.  Hill,  gen- 
erald  booker ;  Roger  Ferri,  in  charge  of 
convention  arrangements ;  Edward  H. 
Collins ;  Edward  Bonns,  home  office  repre- 
sentative ;  Gabriel  S.  Yorke,  director  of  ad- 
vertising and  publicity,  and  Lee  Balsly,  Carl 
Mos,  Irving  Maas,  Maurice  Ahern. 

District  managers  who  are  scheduled  to 
attend  include  John  Nolan,  Los  Angeles ; 
C.  W.  Eckhardt,  district  manager,  Chicago; 
Max  Roth,  district  manager,  Kansas  City, 
and  J.  P.  O'Loghlin,  Canadian  district  man- 
ager, Toronto,  Ont. 

The  company  has  in  work  in  Hollywood 
seven  features,  completion  of  which  will 
conclude  the  current  1931-32  program,  and 
will  clear  the  release  schedule  up  to 
August  1. 

First  announcement  of  the  new  season's 


Universal  Announces  Two  Road- 
shows, 26  "Special"  Features 
and  88  Short  Subjects,  in 
Addition  to  Newsreel 

lineup  was  made  to  sales  managers  and 
division  executives  at  the  third  and  final 
Universal  convention  at  the  Park  Central 
in  New  York  on  Monday.  L.  J.  Schlaifer,  in 
charge  of  sales,  opened  the  meeting  and 
outlined  a  program  consisting  of  two  road- 
show attractions,  26  "special"  features  and 
12  westerns  besides  88  one-  and  two-reel 
subjects  and  the  twice-weekly  Universal 
newsreel. 

"The  Road  Back,"  Erich  Maria  Remarque's 
sequel  to  "All  Quiet  on  the  Western  Front," 
will  be  the  first  road-show.  R.  C.  Sherriff, 
author  of  "Journey's  End,"  is  at  Universal 
City  now  making  an  adaptation. 

The  other  road-show  production  is  "S  O  S — 
Iceberg,"  by  Dr.  Arnold  Fanck,  which  will 
require  a  six  months'  location  trip  to  Green- 
land. 

First  of  the  26  "specials"  will  be  "The  Old 
Dark  House,"  directed  by  Jame  Whale  from 
the  novel  by  J.  B.  Priestley.  This  has  a  cast 
headed  by  Boris  Karloff,  Melvyn  Douglas, 
Lillian  Bond,  Raymond  Massey,  Eva  Moore, 
Ernest  Thesiger,  Brember  Wills  and  Gloria 
Stuart. 

Two  Elmor  Rice  plays  are  included.  They 
are  "Counsellor  at  Law"  and  "The  Left  Bank." 
Another  Broadway  play  of  a  year  ago,  "Once 
in  a  Lifetime,"  by  George  Kauffman  and  Moss 
Hart,  is  to  be  made  for  this  year's  program. 
It  was  purchased  some  time  ago. 

Lew  Ayres  will  appear  in  four,  three  of  which 
are  already  selected.  One  won  a  Pulitzer  prize. 
"Laughing  Boy,"  by  Oliver  LaFarge ;  another 
is  "Flight  Commander,"  to  be  made  from  an 
unproduced  play  titled  "The  Empty  Chair,"  by 
James  Norman  Hall  and  Charles  Nordhoff, 
and  the  third  is  tentatively  called  "Men  With- 
out Fear." 

Several  well-known  novels  are  included.  Jim 
Tully's  "Laughter  in  Hell"  will  be  one.  H.  G. 
Wells'  "The  Invisible  Man"  will  be  used  for 
Boris  Karloff.  "The  Prison  Doctor,"  by  Dr. 
Louis  Berg,  is  another.  James  Gould  Cozzens' 
Scribner  Magazine  prize,  "S.  S.  San  Pedro,"  is 
now  being  enlarged  to  novel  size,  and  will  be 
published  by  Scribner's  in  the  fall.  Robert 
Louis  Stevenson's  "Suicide  Club"  is  on  the 
list.  Edna  Ferber  and  Nina  Wilcox  Putnam 
are  also  represented,  the  former  by  a 
Cosmopolitan  Magazine  story,  "Glamour,"  and 
the  latter  by  an  adaptation  of  the  century-old 
legend  of  the  imposter,  "Cagliostro."  Boris 
Karloff  will  be  starred  in  this. 

George  Sidney  and  Charlie  Murray  will  again 
be  represented  by  a  Cohen  and  Kelly  story, 
the  locale  of  which  has  not  been  chosen.  There 
will  be  a  football  story  on  the  order  of  "Spirit 
of  Notre  Dame"  ready  by  October  1st.  Slim 
Summerville  and  Zasu  Pitts  are  to  be  starred 
in  two,  one  titled  "The  Substitute  Bride"  and 
the  other  "Beauty  and  the  Brute." 

There  are  also  two  airplane  stories,  one  ten- 
tatively called  "Air  Mail"  and  the  other 
"Zeppelin"  Paul  Lukas  is  to  be  starred  in 
both.  The  Far  East  is  represented  by  three 
productions,  one,  "Pagan  River,"  by  Wong 
Wellesley,  for  which  a  location  trip  is  being 
planned  to  Malay  and  the  Straits  Settlements : 
another,  "Black  Pearls,  for  which  an  expedition 
will  go  to  Taihiti,  and  the  third,  "Shanghai 
Interlude,"  written  by  Wong  Wellesley. 

Other  productions  are  "Broken  Dreams  of 


32 


MOTION    PICTURE  HERALD 


May    14,    193  2 


OPTIMISTIC  NOTE  AT  CONVENTIONS 


(Continued  from  prcccdijifi  page) 

Hollywood,"  Tala  Birell  featured,  and  "Youth 
Aflame,"  starring  Sidney  Fox. 

Of  the  twelve  Westerns,  Tom  Mix  is  to 
make  six.  The  company  will  put  out  five 
serials :  "Heroes  of  the  West,"  by  Peter  B. 
Kyne ;  "Lost  Special,"  by  A.  Conan  Doyle ; 
"Jungle  Madness,"  by  Talbot  Mundy  ;  "Clancy 
of  the  Mounted,"  by  Robert  W.  Service,  and 
"Phantom  of  the  Air,"  by  Ella  O'Neill. 

In  addition  to  the  newsreel,  Universal's  short 
product  consists  of  22  two-reelers,  starring  Slim 
Summerville.  Louise  Fazenda,  James  Gleason 
and  Skeets  Gallagher ;  12,  "Down  Memory 
Lane,"  with  Louis  Sobol,  and  13  radio  fea- 
turettes  with  Nick  Kenney  starring  such  per- 
sonalities and  acts  as  The  Street  Singer,  Sisters 
of  the  Skillet,  The  Rise  of  the  Goldbergs,  Texas 
Guinan,  Kate  Smith,  Boswell  Sisters,  Major 
Stoopnagle  and  Bud,  Morton  Downey,  Art 
Jarrett ;  13  "Strange  as  It  Seems";  13  Oswald 
the  Lucky  Rabbit,  and  13  "Pooch  the  Pup,"  a 
new  cartoon  character  which  will  be  intro- 
duced next  year. 

Early  on  Sunday  morning  L.  J.  Schlaifer, 
general  sales  manager,  arrived  from  Chi- 
cago, accompanied  by  E.  T.  Gomersall  and 
Ben  Grimm.  Schlaifer  conducted  the  con- 
vention, as  he  had  the  previous  ones  in 
Chicago  and  in  San  Francisco.  The  con- 
vention was  called  to  order  by  Ted 
Schlanger,  sales  manager  of  the  eastern  divi- 
sion. Others  who  spoke  were  Carl  Laemmle, 
R.  H.  Cochrane,  Charles  Paine,  treasurer ; 
Willard  McKay,  general  counsel,  and  Sam 
B.  Jacobson,  editor  of  Universal  Newspaper 
Newsreel. 

In  addition  to  the  heads  of  departments 
of  Universal  who  attended  and  the  sales 
executives,  S.  Wittmann,  Harry  Milstein 
and  Douglass  Leishman,  others  were  Clair 
Hague,  Toronto,  and  William  Richardson, 
Atlanta,  district  managers,  and  Sol  Resnick, 
special  representative. 

At  the  closing  ceremony  of  the  New 
York  convention,  Schlaifer  presented  medals 
and  awards  to  15  salesmen  as  the  "Gold 
Star"  salesmen  of  their  exchanges.  To  Ben 
Price  of  the  "Big  U,"  he  presented  the  Carl 
Laemmle  special  prize  of  $500  earned  in  the 
last  contest  as  the  best  salesman  of  the  east- 
ern division. 

At  the  convention  in  Chicago,  Ben  Eisen- 
berg,  of  the  Chicago  exchange,  was  awarded 
the  $500  prize. 

Variously  during  the  three  Universal  ses- 


SAM  KATZ  TOLD 
CONVENTION: 

"This  is  a  day  of  economy.  I  am 
not  thinking  economy  in  the  terms  of 
thousands  of  dollars.  I  am  thinking 
of  pennies,  of  nickels  and  of  dimes. 

"The  closest  thing  to  treason  in  this 
or  any  other  organization  is  curb- 
stone gossip  and  criticism.  To  vie  it 
is  lower  than  stealing  money  from  the 
till.  It  will  undermine  and  ivreck 
any  company  or  thing  it  touches. 
Bring  your  ideas  and  your  criticism 
into  the  open  and  right  to  the  top 
where  you  and  your  ideas  and  your 
criticism  will  be  welcome." 


sions  held  at  San  Francisco,  Chicago  and 
New  York,  sales  representatives  and  their 
field  heads  were  told  by  Sales-Chief  Schlaifer 
that  the  company  had  determined  to  in- 
crease its  production  budget  next  season  to 
$10,000,000,  and  that  plans  are  in  work  for 
the  remodeling  of  numerous  of  the  com- 
pany's key  city  exchanges.  On  the  Coast, 
he  told  the  Westerners  "you've  got  to  de- 
liver the  bacon,  boys — hell,  fire  and  water 
notwithstanding!"  At  Chicago,  Schlaifer 
further  urged  "greater  effort  from  every- 
body." 

Laemmle  sounded  an  optimistic  note 
throughout  the  gatherings.  Universal  faces 
the  new  season  with  the  utmost  confidence, 
he  stated  in  a  message  read  to  the  gather- 
ing in  New  York  by  Frank  Mastroly. 
Laemmle  at  the  time  was  indisposed  with 
slight  illness. 

"We  have  never  seen  a  time  when  good 
pictures  were  more  needed  than  they  are  at 
the  present  moment,"  said  Universal's 
president.  "By  good  pictures  I  do  not  mean 
just  pictures  that  are  good.  I  mean  pictures 
that  have  the  elements  of  box-office  draw- 
ing power  which  will  make  money  for  ex- 
hibitors. Our  responsibility  is  to  them. 
Without  this  kind  of  pictures,  they  are  lost ; 
their  investment  is  unprofitable,  their  the- 
atres will  lose  money,"  the  message  declared. 

On  Monday,  Universal  will  reopen  its 
Sioux  Falls  exchange  as  a  full-fledged  book- 
ing office.  For  the  last  few  months  it  has 
been  solely  a  distributing  point.  The  ex- 
change will  be  in  charge  of  its  former  man- 
ager, Jack  Langan.  The  former  booker, 
Ernest  Koeniguer,  will  also  return. 

Paramount  Convention  Concluded 

The  annual  convention  of  the  Paramount 
Publix  Corporation,  attended  by  practically 
all  ranking  officers,  was  brought  to  a  close 
in  Los  Angeles  on  Sunday,  following  one 
of  the  most  important  series  of  sessions  in 
recent  years.  Motion  Picture  Herald 
last  week  published  titles  and  complete  data 
concerning  the  company's  feature  and  short 
Mibject  program  for  1932-33,  which  will 
consist  of  63  features,  120  one-  and  two- 
reelers  and  Paramount  News,  issued  twice 
weekly. 

John  D.  Clark  was  the  convention  chair- 
man, with  George  J.  Schaefer  addressing 
the  delegates  for  the  first  time  as  sales 
manager.  Other  executives  who  spoke  in- 
cluded Adolph  Zukor.  John  Hertz,  B.  P. 
Schulberg,  Emanuel  Cohen,  Sam  Katz,  Emil 
E.  Shauer,  J.  H.  Sidelman,  John  Hicks, 
among  others. 

At  the  opening  session  Schaefer  an- 
nounced six  promotions,  including :  John 
W.  Hicks,  junior  managing  director  of 
Australia  and  the  Fast  East,  placed  in  charge 
of  distribution  for  England,  Australasia,  the 
Far  East  and  South  Africa,  with  head- 
quarters in  New  York.  Hicks  is  succeeded 
in  Australasia  by  William  J.  Clark.  P.  A. 
Bloch,  branch  manager  of  the  Philadelphia 
exchange,  elevated  to  district  manager,  with 
Oscar  Morgan  of  Kansas  City  succeeding. 
J.  T.  Manfre,  sales  manager  of  the  Kansas 
City  office,  appointed  branch  manager.  J. 
M.  Bettencourt  takes  over  the  helm  of  the 


San  Francisco  office,  succeeding  the  late 
J.  J.  Patridge,  under  whom  he  was  a  sales- 
man. 

Prizes  in  the  recent  "Jubilee"  drive  were 
awarded  to  Henry  Randell,  Brooklyn  man- 
ager ;  J.  Stevens,  Maine ;  Jim  Kent,  Chi- 
cago ;  J.  Gallagahn,  New  Haven ;  Kenneth 
Robinson,  Albany.  John  Clark  presided 
at  today's  sessions. 

Sales  policy  of  Paramount  for  1932-33 
will  be  about  the  same  as  this  year  only  it 
will  be  more  flexible,  states  Schaefer.  A 
combination  of  flat  rental  and  percentage  is 
planned  based  on  the  merit  of  the  product 
and  individual  situations.  The  percentage 
pictures  will  be  known  as  "20  percenters." 

A  new  policy  for  foreign  distribution  was 
announced  by  Joseph  H.  Seidelman.  There 
will  be  three  divisions  under  the  direction 
of  a  cabinet  with  headquarters  in  New  York. 

Division  No.  1  includes  all  foreign  Eng- 
lish-speaking territory  —  England,  Austra- 
lasia, the  Far  East,  Africa  and  India,  under 
the  direction  of  John  Hicks.  Division  No. 
2  will  include  all  Spanish-speaking  countries 
and  will  be  headed  by  C.  C.  Margon,  recalled 
from  Mexico  City  two  months  ago.  Divi- 
sion No.  3  will  include  continental  Europe. 

Seidelman  told  the  convention  the  foreign 
language  problem  has  disappeared.  Dur- 
ing 15  years,  he  said,  the -picture-going  pub- 
lic of  the  world  acquired  a  taste  for  Ameri- 
can stars'  technique  which  is  continuing. 

The  convention  served  to  introduce  John 
Hertz,  new  chairman  of  the  finance  com- 
mittee, to  the  sales  and  theatre  department 
field  staffs. 

Four  major  improvements  were  made  by 
Paramount,  according  to  Emanuel  Cohen, 
of  the  production  department,  as  follows : 
Elimination  of  internal  politics,  speedier 
method  of  finding  new  material,  encourage- 
ment of  ideas  and  complete  realization  of 
and  sympathetic  understanding  for.  problems 
of  each  department. 

Cohen  said  that  if  a  picture  has  no  show- 
manship possibilities,  nothing  outstanding 
for  the  exhibitor  to  sell,  it  should  not  be 
made.  The  convention,  he  pointed  out,  has 
given  a  vote  of  confidence  to  B.  P.  Shulberg 
and  the  production  department,  which  moral 
support,  with  the  efficiency  of  the  produc- 
tion department,  "will  make  for  more  hits." 


JOHN  HERTZ  HAS 
CONFIDENCE 

"The  fact  that  the  industry  is  un- 
dergoing serious  difficulties  will  only 
serve  to  strengthen  it  for  the  future. 
This  industry  is  going  tlyrough  the 
same  trials  as  all  other  great  industries 
that  grow  rapidly.  Yet  out  of  stress 
comes  strength.  Your  first  years 
brought  enormous  profits.  You  did 
not  foresee  the  end  of  this  golden  era, 
and  you  were  overly  prodigal.  Nou> 
the  day  of  reckoning  is  here,  but  it  is 
gratifying  to  see  the  courage  and  ener- 
gy with  which  your  executives  are 
facing  the  situation." 


She  was  that 
kind  of  a  girl! 

She  put  a  price  on  Love  .  .  .  staked 
her  happiness  on  wealth... and  lost! 
Such  is  CAROLE  LOMBARD  in  this 
swift,  spectacular  story  of  a  girl  who 
thought  she  could  follow  the  dictates 
of  her  mind,  instead  of  her  heart. 
With  11  of  Hollywood's  most  gorge- 
ous girls  wearing  the  most  gorgeous 
of  the  new  season's  gowns.  Based 
on  a  story  by  Mildred  Cram. 


with 

CAROLE 


LOMBARD 


CHESTER 


MORRIS 

ADRIENNE  AMES 
ALISON  SKIPWORTH 


I- 


34  MOTIONPICTUREHERALD  May    14,  1932 

AUSTRALIA  APPEAL  CENSOR  MADE 
FILM  DICTATOR  UNDER  NEW  LAWS 


Given  Authority  to  Throw  Out 
Picture  in  Entirety  If  Distrib- 
utor Protests  Against  Dele- 
tions   Made   by  Board 

By  CLIFF  HOLT,  Sydney 

While  giving  distributors  in  Australia  an 
advantage  in  one  direction,  the  revised  Com- 
monwealth censorship  regulations  give  them 
a  decided  disadvantage  in  another.  Under 
the  new  rules,  the  powers  of  the  appeal  cen- 
sor have  been  considerably  widened,  to  such 
an  extent  that  now  he  is  actually  an  author- 
ity overriding  the  chief  censor.  The  posi- 
tion is  clarified  in  the  clause  which  states 
that,  "on  the  hearing  of  the  appeal,  the  ap- 
peal censor  may  with  or  without  conditions 
allow  the  appeal  or  disallow  the  appeal,  or 
may  direct  the  censorship  board  to  refuse  to 
register  the  film."  In  other  words,  if  a  dis- 
tributor appeals  against  cuts  made  by  the 
censorship  board,  the  appeal  censor  may  go 
one  further  and  throw  the  picture  out  in  its 
entirety.  The  result  is  likely  to  be  a  large 
decrease  in  the  number  of  appeals  lodged, 
for  few  importers,  having  lost  a  couple  of 
hundred  feet  of  film  at  the  hands  of  the  chief 
censor,  are  likely  to  risk  losing  the  lot  at  the 
hands  of  the  appeal  authority. 

Right  of  Remake 

The  advantage  referred  to  gives  the  renter 
the  right  of  preview  and  reconstruction  of 
his  picture  before  submission  to  censorship, 
a  privilege  which  existed  years  ago,  but 
which  for  some  reason  or  other  was  dropped. 
The  conditions  of  preview  demand,  however, 
that  before  taking  delivery  from  the  customs 
department  the  distributor  must  enter  into  a 
bond  of  $2,500  to  observe  the  regulations. 
For  the  benefit  of  occasional  importers  and 
distributors  who  are  operating  on  a  small 
scale  and  who  might  be  unable  to  afford  the 
$2,500,  a  special  clause  has  been  included, 
giving  them  the  use  of  the  censor's  projec- 
tion room  on  payment  of  the  usual  screening 
fee,  and,  subject  to  censorship  supervision, 
permission  to  make  any  eliminations  desired 
on  the  premises.  Under  those  circumstances, 
the  bond  would  not  be  required. 

Howard  Frank  in  Sydney 

A  newcomer  to  Australia,  Howard  H. 
Frank,  manager  of  RKO-Radio's  export  di- 
vision, will  make  his  headquarters  in  Syd- 
ney, "for  an  indefinite  period."  Discussing 
film  affairs  with  Motion  Picture  Herald's 
representative,  Mr.  Frank  pointed  out  that 
the  industry  in  the  United  States  was  at 
present  undergoing  a  wholesale  reorganiza- 
tion, "a  reorganization  made  necessary  in 
the  first  place  by  the  worldwide  slump,  and, 
in  the  second,  by  the  terrific  losses  sustained 
by  the  producer-exhibitor  organizations  in 
their  theatre  investments."  The  real  estate 
crash,  following  so  closely  on  a  marked  drop 


in  theatre  receipts  throughout  the  country, 
was  the  blow  which  forced  the  banks  and 
home  office  executives  to  search  frantically 
for  every  possible  avenue  of  economy,  in 
Frank's  opinion,  "and  as  the  stability  of  the 
business  was  at  stake,  economies  were  essen- 
tial if  the  structure  was  to  be  safeguarded." 

Even  now  rumors  are  occasionally  heard 
in  Sydney  film  circles  that  RKO  will  sooner 
or  later  adopt  a  policy  of  theatre  acquisition 
and  construction  in  Australia,  more  espe- 
cially as  purchases  could  today  be  made  on 
a  market  at  rock  bottom.  But  if  there  is 
any  foundation  for  those  suggestions,  How- 
ard Frank  knows  nothing  of  it,  though  he 
admits  that  the  possibility  would  always  be 
there.  "At  least  we  would  be  buying  at  the 
right  time,  and  there  would  be  little  chance 
of  our  being  caught  as  they  were  caught  at 
home,"  is  his  comment.  "Surely  property 
values  will  not  drop  lower." 

Blames  Lottery  Ticket  Sales 

In  its  annual  report,  the  N.  S.  W.  Ex- 
hibitors' Association  blames  "tin-hares" 
and  the  money  expended  in  state  lottery 
tickets  for  absorbing  two  million  Sydney 
theatre  admissions  each  week.  In  case  the 
"tin-hare"  sounds  to  the  American  ear 
something  like  a  freak  of  nature,  it  might 
be  explained  that  it  is  the  local  name  for 
greyhound  coursing,  on  which  betting  at 
night  has  been  legalized  by  the  N.  S.  W. 
Government.  The  sport  is  highly  popular, 
and  on  two  nights  a  week  about  20,000 
prospective  theatre  patrons  are  enticed  out 
to  the  track  to  gamble  away  money  they 
probably  can't  afford  to  do  without. 

The  report  also  declares  that  suburban 
theatre  attendances  have  fallen  off  by 
33  1/3  per  cent  as  compared  with  those  in 
"good  times,"  but  no  figures  are  supplied 
to  substantiate  the  assertion,  and  it  can  only 
be  regarded  as  an  estimation. 

In  a  brief  reference  to  the  association's 
Fighting  Fund,  the  executive  mentions  the 
fact  that  donations  poured  in  during  the 
early  stages,  only  as  a  prelude  to  a  de- 
cided slump.  On  that  score,  the  executive 
has  a  rap  at  the  circuits,  saying :  "In  urg- 
ing all  those  who  have  not  yet  contributed 
to  the  fund  to  do  so,  the  executive  would 
state  that  some  of  the  bigger  companies 
which  received  great  benefits  from  it  con- 
tributed very  little." 


Named  Skouras  Circuit  Head 

Joseph  Kinsky,  manager  of  Skouras' 
Oriental,  Milwaukee  neighborhood  house, 
has  been  named  supervisor  of  the  circuit's 
de  luxe  and  subsequent  run  theatres  in  the 
city.  Milton  Harmon  succeeds  Kinsky  at 
the  Oriental. 


Reception  for  Riesenfeld 

Dr.  Hugo  Riesenfeld,  directing  a  re- 
turned 80-piece  symphony  orchestra  at  the 
Roxy  in  New  York  beginning  this  Friday, 
was  accorded  a  reception  last  Saturday  at 
the  Astor  Hotel,  on  his  arrival  from  Chi- 
cago. 


RKO  Bars  Smut" 
From  Stage  and 
Screen  Showings 

(Continued  from  page  30) 

smut  from  RKO  stages  will  not  be  tolerated 
in  the  future."  "Without  assuming  the  role 
of  a  prude  or  a  reformer,"  Franklin's  an- 
nouncement pointed  out,  "the  decline  of  the 
Broadway  theatre  is  a  lesson  to  vaudeville 
and  even  to  the  screen."  In  addressing  the 
circuit's  managers,  Franklin  said : 

"You  have  full  authority  to  delete  any 
line  of  spoken  dialogue  on  stage  or  screen, 
or  any  portion  of  stage  business  that  you 
sincerely  feel  will  be  offensive  to  our 
patrons.  We  do  not  want  to  go  to  extremes, 
nor  do  we  want  to  assume  the  role  of  re- 
formers or  prudes.  Humor  may  be  broad, 
but  we  must  stamp  out  filth." 

To  vaudeville  bookers,  agents  and  artists 
he  said : 

"A  real  artist  never  depends  on  crude, 
uncouth  humor.  It's  use  is  a  reflection 
against  the  artist,  as  well  as  the  theatre.  It 
is  a  short  cut  to  an  illegitimate  laugh.  We 
are  not  running  burlesque  and  have  no  de- 
sire to  do  so." 

Cites  Broadway  Theatre  Decline 

In  summing  up  Franklin  said : 

"Our  greatest  treasure  is  the  reputation 
of  RKO  and  the  good  will  we  earn  in  the 
presentation  of  clean  entertainment.  The 
vast  majority  of  the  American  public  are 
clean-minded  and  resent  vulgarity.  For 
more  years  than  we  can  remember  the  crude 
jest,  the  pointed  joke,  has  had  its  definite 
and  fine  place  in  the  theatrical  scheme  of 
things.  From  the  Greek  gentlemen  of  3,000 
years  ago,  through  Shakespeare,  down  to 
such  modern  writers  as  George  Kaufman, 
Charles  MacArthur,  Ben  Hecht,  Sidney 
Howard  and  others,  we  find  the  excellent 
use  of  this  material. 

"But  it  isn't  offensive  because  it  springs 
from  recognized  sources.  It  derives  from 
a  kinship  with  our  people.  It  is  like  em- 
phasizing a  German  comedy  character, 
bloated  like  those  grotesque  and  flavorous 
gestures  of  the  greatest  of  our  comedians. 
How  different  from  our  modern  school  of 
comedy  dealing  in  jokes  about  homosexuals, 
in  gross  impersonations  of  this  type  of 
comedy  and  a  continued  repetition  of  bed- 
room sketches. 

"The  decline  of  the  Broadway  theatre 
should  be  our  lesson.  Not  only  our  lesson 
in  vaudeville,  but  our  lesson  on  the  screen. 

"The  point  I  want  to  make  is  that  un- 
couth vulgarity  never  made  anything  suc- 
cessful. We  must  change  our  viewpoint. 
Dirt  in  itself  is  inexcusable.  And  the  RKO 
circuit  is  not  going  to  tolerate  it." 

Asks  Stock  Exchange  Listing 

Consolidated  Film  Industries,  Inc.,  has 
applied  to  the  New  York  Stock  Exchange 
for  listing  of  524,973  shares  of  common 
stock  of  $1  par  value. 


May    14,  1932 


MOTION    PICTURE  HERALD 


35 


FILMS  BUTT  BULLS  OUT  OF  ARENA 
OF  AMUSEMENT  FAVOR  IN  MEXICO 


44  Theatres  Sell  15,802,845 
Tickets  to  17,238  Shows  in 
Year,  Whereas  160,383  Pay 
To  Witness  47  Bull  Fights 

By  JAMES  LOCKHART,  Mexico  City 

Although  exhibitors  in  Mexico's  federal 
district,  the  Republic's  zone  of  greatest  pop- 
ulation including  the  national  capital  and 
having  slightly  more  than  1.000,000  resi- 
dents, may  only  count  upon  about  80,000  for 
support,  there  is  obviously  no  immediate 
danger  of  those  operators  going  into  the 
hands  of  receivers  for  lack  of  business. 
Comparatively  few  though  the  picture  fans 
in  the  district  may  be,  they  are ''  loyal  to 
their  diversion  and  are  mighty  good  re- 
peaters. 

A  considerable  number  of  Mexican  de- 
votees think  nothing  of  seeing  a  picture 
that  takes  their  fancy  thrice  and  even  half 
a  dozen  times.  Americans  who  get  right 
down  into  Mexico  are  not  long  in  having 
upset  their  long-cherished  notion  that  bull 
fighting  is  the  only  thing  that  the  natives 
care  about  in  the  matter  of  paid  public  en- 
tertainment. The  fact  is  that  motion  pic- 
tures are  by  far  the  most  popular  form  of 
diversion  for  which  money  must  be  paid 
in  our  sister  republic.  Bull  fighting  diverts 
only  a  very  small  element  of  Mexicans. 

15,802,845  Tickets  Sold  in  Year 

These  statements  are  based  upon  figures 
covering  the  various  kinds  of  public  func- 
tions charging  admission  that  were  staged 
in  the  district  last  year,  compiled  by  the 
Mexican  Bureau  of  National  Statistics,  a 
department  that  enjoys  a  reputation  for  ac- 
curacy and  impartiality.  These  data  show 
that  in  1931  a  total  of  26,272  professional 
public  entertainments  were  given  in  the 
District,  for  which  there  were  18,599,330 
paid  admittances.  The  greater  part  of  this 
business  went  to  the  44  picture  theatres. 
They  gave  17,238  shows  in  the  year  and 
sold  15,802,845  tickets.  That  volume  of 
trade  was  so  far  ahead  of  the  year's  busi- 
ness done  by  the  three  bull  fighting  arenas 
— 47  shows  and  160,383  paid  customers — 
that  the  popularity  of  the  allegedly  fore- 
most Mexican  national  fun  producer  looked 
like  the  last  horse  in  the  100th  event  after 
the  big  race. 

The  district  picture  houses'  business  in 
1931  was  approximately  15  times  greater 
than  that  done  by  the  16  stage  theatres. 
These  gave  5,555  musical  comedy,  revue, 
vaudeville,  dramatic,  opera,  concert  and 
other  performances  in  the  twelve  months 
and  vended  1,679,954  billets.  The  Bureau 
points  out  that  last  year  38  film  shows  were 
given  in  the  stage  houses,  which  further 
increases  the  number  of  tickets  in  favor  of 
the  picture  places. 

"Killing  the  Theatre" 

"The  movies  are  killing  the  theatre  in 
Mexico" :  that  is  the  keynote  of  speeches 
made  at  the  national  convention  staged  by 
the  Union  of  Mexican  Actors  and  Drama- 
tists now  in  session  in  Mexico  City  for  the 
purpose  of  finding  out  why  so  many  inhabit- 


ants of  the  land  prefer  the  screen  to  the 
stage.  Fans  say  they  go  to  the  cinemas 
because  the  screen  affords  greater  entertain- 
ment, reflects  life  more  truly,  appeals  more 
directly  to  the  national  love  of  philosophiz- 
ing and  gives  more  value  for  the  peso  than 
does  the  stage. 

The  Bureau's  figures  also  disprove  the 
idea  that  the  public  slaughter  houses  for 
bulls  are  the  biggest  buildings  for  the  use 
of  the  Mexican  public.  According  to  these 
data,  the  District's  cinemas  have  a  com- 
bined seatage  of  79,942  while  the  "blood 
and  sand"  arenas  can  accomodate  but  24,- 
806  persons.  With  the  exception  of  a  few 
curious  Americans  and  other  foreign  visi- 
tors, who  only  attend  once,  bull  fight  ring 
proprietors  have  to  depend  upon  repeat 
business  by  the  limited  few  who  relish  see- 
ing animals  tormented  and  killed  by  chaps 
in  funny  hats  and  suits.  Repeaters  also  con- 
stitute the  bulk  of  trade  by  the  cinemas. 
Bull  fights  are  practically  a  Sunday  busi- 
ness in  Mexico.  But  so  are  motion  picture. 
Theatre  managers  tell  you  that  the  greater 
portion  of  their  trade  is  transacted  on  the 
Sabbath,  which  appears  to  be  a  competition 
that  is  reducing  each  week  the  holiday  at- 
tendance at  the  arenas. 


De  Mille  May  Make 
Paramount  Specia 


Paramount's  deal  with  Cecil  B.  De  Mille 
for  one  picture  on  its  new  schedule,  to  be 
titled  "The  Sign  of  the  Cross,"  has  not  been 
completed  yet,  according  to  Hollywood  re- 
port. De  Mille,  however,  is  expected  to 
sign  a  contract  for  the  picture,  which  will 
be  one  of  two  Paramount  "specials,"  some 
time  next  week. 

Tentative  terms  of  the  deal  indicate  that 
De  Mille  will  handle  the  picture  on  a  part- 
nership basis,  drawing  a  salary  of  $50,000 
in  the  event  production  costs  do  not  exceed 
$400,000.  A  split  is  provided  on  that  cost 
basis.  If  the  director  exceeds  the  budget, 
it  is  understood,  he  forfeits  the  retaining 
figure,  Paramount  meets  the  added  cost,  and 
then  the  split  becomes  effective. 


Commons  Plans  New  Sunday 
Film  Measure  After  a  Defeat 

Following  defeat  in  the  House  of  Com- 
mons committee  of  the  measure  providing 
for  legalization  of  Sunday  showing  in  Eng- 
land by  local  option,  Parliament  this  week 
began  the  preparation  of  a  new  Sunday 
cinema  measure,  according  to  a  London  dis- 
patch. Theatres  which  opened  previously  on 
an  illegal  basis  in  anticipation  of  a  liberal- 
izing measure  being  passed,  in  some  in- 
stances are  planning  to  continue  Sunday 
showings.  In  other  districts,  it  is  regarded 
as  likely  that  a  plebiscite  may  be  taken  at 
the  discretion  of  local  authorities,  and  if  the 
results  are  favorable  a  local  parliamentary 
bill  may  be  promoted  to  legalize  Sunday 
showings  in  such  districts. 


Naval  Chief  Lauds 
Film  Contribution 


Recognition  of  the  part  played  by  motion 
pictures  in  familiarizing  and  popularizing 
the  naval  service  with  the  public  was  made 
by  Rear  Admiral  William  A.  Moffett,  chief 
of  the  Navy  Bureau  of  Aeronautics,  at  the 
regular  weekly  forum  of  the  Motion  Picture 
Club  of  New  York,  this  week. 

"In  picturing  the  various  branches  of 
naval  service  for  the  public  the  industry  is 
doing  more  to  make  the  naval  service  popu- 
lar and  understandable  to  the  nation  than 
perhaps  any  other  factor,"  said  Admiral 
Moffett.  "The  navy  can  be  competently 
written  about  but  only  pictures  can  really 
place  it  before  the  public.  In  these  faithful 
picturizations,  you  of  the  motion  picture  in- 
dustry are  doing  much  more  than  you  realize 
for  your  country,"  he  said. 

Al  Lichtman,  vice  president  of  United 
Artists,  in  charge  of  distribution,  was  the 
second  speaker  of  the  day.  An  account  of 
his  proposed  plan  for  changes  in  the  dis- 
tribution system  of  the  industry,  which  he 
detailed  in  his  address,  is  given  elsewhere  in 
this  issue. 


RKO  Quarter  Loss 
Is  $2,166,713.67 


Radio-Keith-Orpheum  Corporation  and 
subsidiaries  reports  net  loss  of  $2,166,713.67 
for  the  quarter  ended  March  31,  1932.  This 
includes  loss  from  operations  of  $519,162.44, 
from  which  is  deducted  profit  from  other 
sources  of  $52,294.52,  resulting  in  a  loss  of 
$466,867.92. 

The  report  indicates  interest  on  gold  notes 
and  debentures  as  an  expense  of  $219,567.86. 
which  in  addition  to  depreciation,  put  at 
$1,480,277.89,  totals  $1,699,845.75.  The 
total  quarterly  loss  of  $2,166,713.67  results 
from  the  totaling  of  the  operation  loss,  ex- 
pense and  depreciation  items. 


RKO  to  Re-Open  Pathe  Studio 
For  Independent  Production 

B.  B.  Kahane,  president  of  Radio  Pic- 
tures, on  the  Coast  to  handle  the  re-opening 
of  the  Pathe  Studio,  the  property  of  RKO 
Radio,  said  last  week  the  lot  will  open  to 
independent  production  shortly. 

J.  I.  Schnitzer,  Larry  Darmour  and  J. 
G.  Bachman  have  already  engaged  space 
at  the  plant.  It  is  also  expected  that  Amedee 
J.  Van  Beuren  will  handle  future  shorts 
production  there.  Phil  Ryan  is  studio  di- 
rector for  RKO,  and  is  now  arranging  the 
technical  staff.  Kahane  goes  from  Holly- 
wood to  the  RKO  sales  convention  at  Chi- 
cago this  week. 


ANOTHER  RKO-RADIO  SMASH 
NEW  BOX-OFFICE  HIGH  MARK 


3  WOMEN! 


"Not  since  his  first  picture  has 
Barrymore  had  a  part  that 
fitted  him  so  admirably/'  said 
the  N.  Y.  Journal,  while  the 
Daily  News  said  "This  picture 
is  swift,  intriguing ...  a  thrilling 
eighty  minutes. 

CROWDED  HOUSES  AND  EN- 
THUSIASTIC  AUDIENCES  AT 
EVERY  PERFORMANCE  HAVE 
CONFIRMED  THESE  GREAT 
NEWSPAPERS'  OPINIONS. 


HELEN  TWI 

DAVID  O. SELZNICK 


PRODUCTION 


HE  MARRIED  HER 


Directed  by  George 
Archainbaud.  Adapted 
by  Gene  Fowler,  Author 
of  the  Best  SeUer,"The 
Great  Mouth  piece" and 
Rowland  Brown,  Author 
of  "Doorway  to  Hell," 


HIT!  .  .  .  NOW  SETTING  A 


FOR  NEW  YORK  MAYFAIR! 


o 


BARRYMORE 

\in  his  first  great  modern  Ameri- 
can role... as  the  brilliant  lawyer 
\who  in  love  and  law  was  always 
fan  outlaw... who  won  women  with 
his  kisses  and  juries  with  tricks! 

VETREES 

JILL  ESMOND 

WM.  (Stage)  BOYD 

RALPH  INCE 
MARY  DUNCAN 


38  MOTION    PICTURE  HERALD 


May    14,  1932 


SCHOOL 

AND  SCREEN 


by 

RITA  C.  McGOLDRICK 


THE  month  is  rich  in  motion  pictures.  Four  outstanding  productions,  and  a  number 
of  admirable  short  features,  make  this  one  of  the  most  fruitful  months  of  the  year  in 
high  grade  screen  entertainment.  School  and  Screen  presents  the  following  selections  for 
your  thoughtful  consideration.  


V 

"So  Big" 

Edna  Ferber's  prize  winning  novel,  "So  Big," 
has  been  translated  to  the  screen  by  Warner 
Brothers,  who  have  succeeded  in  producing  a 
sensitive  and  beautiful  version  of  the  strong 
story.  Miss  Ferber,  with  the  earnestness  of 
the  true  artist,  gave  to  her  book  the  authentic 
essence  of  the  soil,  the  reality  of  self-sacrifice, 
the  suffering  of  mother  love.  For  these  quali: 
ties  her  story  was  chosen  as  the  best  novel  of 
its  year.  With  Barbara  Stanwyck  in  the  lead- 
ing role  as  Selina  the  Mother,  young  Dickie 
Moore  as  the  small  boy,  George  Brent  and 
Hardie  Albright  in  the  assisting  cast,  sustained 
interest  in  the  plot,  fine  photography  and  bril- 
liant directing,  we  have  all  the  ingredients  of  a 
great  picture.  Every  reviewing  group  has 
used  the  word  "inspiring"  and  rated  it  as  ex- 
cellent entertainment  for  family  audiences,  as 
well  as  for  all  discriminating  adults. 

In  this  picture,  Barbara  Stanwyck  has  had 
to  develop  her  character  from  the  young  hap- 
py-go-lucky Mother,  with  life  spread  out  be- 
fore her,  to  the  older  and  saddened  woman  for 
whom  the  years  behind  have  spelled  tragedy. 

The  picture  has  a  note  of  poignancy  tor  its 
adaptation  is  the  last  literary  work  of  J.  Grubb 
Alexander,  who  died  in  Los  Angeles  a  few 
weeks  ago  after  a  distinguished  career  as  a 
writer.  Mr.  Alexander  has  been  one  of  the 
leading  members  of  Warner  Brothers'  staff  of 
scenarists  and  dialogue  writers  for  over  two 
years  and  had  been  associated  with  the  pro- 
duction of  many  famous  pictures. 

V 

"Cry  of  the  World" 

The  first  offering  of  the  International  Film 
Foundation  is  titled  "The  Cry  of  the  World," 
and  it  is  truly  a  tremendous  cry  wrung  from 
the  heart  of  a  suffering  humanity  in  behalf  of 
world  peace.  With  vivid,  moving  drama,  it 
tells  the  story  of  the  devastation  by  the  World 
War.  We  see  the  barbarism  of  its  methods, 
the  trenches  with  the  dying  and  the  dead ;  our 
boys  and  the  boys  of  the  whole  world  strik- 
ing bayonets  into  each  other.  We  are  re- 
minded of  the  lethal  gas,  shrapnel,  machine 
guns  clicking  death-dealing  bullets  with  as 
much  composure  as  a  typewriter  clicking  its 
keys.  Everywhere,  we  see  death,  horrible 
suffering,  wanton  destruction.  The  screen  tells 
ns  the  staggering  statistics  of  the  carnage ;  the 
millions  of  human  lives  that  were  sacrificed ; 
the  billions  of  dollars  of  loss ;  the  frightful 
burden  that  the  war  placed  upon  the  world, 
the  full  impact  of  which  we  are  only  feeling 
now  in  the  back  wash  of  unavoidable  economic 
depression. 

This  picture,  with  a  sudden  gripping  reality, 
moves  itself  onward  to  the  other  aftermaths  of 
war — to  Sovietism  in  Russia,  to  Fascism  and 
Socialism  as  we  see  it  massed  in  frightening 


crowds  and  a  growing  terrifying  power  in 
Italy  and  Germany,  to  the  Red  uprisings  in 
the  streets  of  the  orderly  city  of  New  York, 
in  the  march  of  the  hungry  of  America  to  the 
steps  of  Washington's  capitol.  In  each  in- 
stance we  see  crowds  in  emotional  upheaval — 
not  crowds  as  we  know  them  ordinarily,  but 
fearful  crushes  of  humanity  burning  with  a 
new  urge.  One  sees  in  this  terrifying  unrest 
the  true  aftermath  of  the  war ;  there  is  some- 
thing of  false  value  in  it,  of  a  strange  new 
shifting  of  values.  It  brings  thoughtful  peo- 
ple to  their  knees  with  a  need  for  prayer. 
There  has  been  no  picture  ever  that  has 
brought  to  me  so  much  of  fearful  reality  as 
this  "Cry  of  the  World,"  which  has  picked  up 
by  the  truthful  eye  of  the  camera,  the  tragedy 
of  China,  the  selfishness  of  Japan,  the  powt. 
and  ambition  of  Russia  and  of  Italy,  the  de- 
mands of  Germany,  the  complacence  of  France, 
as  this  picture  has  done. 

And  then  it  goes  further  than  this.  It  de- 
velops the  sequences  in  our  own  American 
national  life  that  spell  unrest.  Prohibition,  for 
instance.  It  shows  us  the  pros  and  the  cons 
of  Prohibition,  and  in  these  filmed  proofs  gives 
us  something  of  brilliance.  The  picture  tells 
us  of  the  part  that  organized  woman  has  played 
in  this  whole  international  turbulence.  Every 
normal  woman  is  interested  in  world  peace. 
She  is  interested  in  the  affairs  of  the  League 
of  Nations  and  the  World  Court,  which  the 
picture  shows  us  in  various  sessions.  She  is 
interested  in  temperance  more  positively  than 
she  is  interested  in  Prohibition.  After  years 
of  travail  she  has  brought  forth  a  keen,  a  wise, 
a  new  viewpoint  that  is  sane,  tempered  and  far- 
seeing. 

The  film  "The  Cry  of  the  World"  should  go 
on  the  highways  and  byways  of  every  land.  Its 
message  is  unanswerable.  It  is  not  an  adver- 
tising stunt  but  a  great  plea  for  the  protection 
of  humanity.  It  stands  for  something  greater 
in  daily  living  than  the  destruction  of  the  home 
and  the  family.  For  that  reason  those  of  us 
interested  in  the  possibilities  of  the  apostolate 
of  the  screen  believe  that  pictures  like  "The 
Cry  of  the  World"  have  a  mission  that  must  be 
encouraged  and  fostered.  To  every  thought- 
ful person  interested  in  world  peace,  normalcy, 
court  justice  among  the  nations,  the  protection 
of  the  weak  against  the  conscienceless  of  the 
arrogant — here  is  a  visual  message  which  must 
be  of  supreme  importance,  particularly  to 
parents,  teachers  and  students. 

The  International  Film  Foundation  has  for 
its  purpose  the  producing  of  specialized  teach- 
ing films  for  classrooms,  clubs,  school  audi- 
toriums and  general  distribution.  The  proceeds 
of  this  enterprise  will  be  devoted  to  making 
school  films  and  to  assist  educational  institu- 
tions in  the  purchase  of  films  and  motion  pic- 
ture projection  equipment.  The  International 
Film  Foundation,  forward-looking  in  vision  and 
in  purpose,  hopes  to  lease  and  sell  motion  pic- 
ture films  _  to  educational  institutions  at  cost. 
It  is  making  an  intensive  survey  of  the  mo- 
tion picture  field  and  will  make  special  recom- 


mendations of  meritorious  films.  It  will  also 
furnish  educational  institutions  with  all  in- 
formation relating  to  the  latest  developments 
in  the  motion  picture  industry. 

V 

"The  Doomed  Battalion" 

One  of  the  most  amazing  pictures  that  it 
has  been  our  privilege  to  see  has  come  into 
the  Universal  studios  from  foreign  laboratories. 
It  is  titled  "The  Doomed  Battalion"  and  fea- 
tures three  little  known  stars.  It  is,  however, 
a  most  important  picture  of  the  Great  War 
and  is  of  exceptional  value  because  it  tells 
the  story  of  a  section  of  fighting  of  which  we 
have  heard  very  little,  and  of  which  great 
drama  may  be  written.  We  see  a  small  village 
in  the  Tyrol  in  Austria  where  the  people,  liv- 
ing peacefully,  are  shocked  at  the  sudden  an- 
nouncement of  war  and  an  unexpected  call  to 
service.  Between  them  on  the  Italian  border 
are  the  giant  heights  of  snow-topped  moun- 
tains, with  their  fields  of  glacier  and  ice  spark- 
ling in  the  sun.  On  the  other  side  of  the 
mountains  have  lived  their  friends  who,  over- 
night, become  their  enemies. 

A  simple  romantic  story  has  a  fresh  twist 
of  appeal,  perhaps  because  the  whole  picture 
sweeps  one  out  of  oneself  into  the  dazzling 
reality  of  a  frozen  world,  with  its  extraordi- 
nary panorama  of  snow,  its  peaks  higher  than 
the  clouds,  its  glittering  whiteness  of  beauty 
filling  one  with  awe  at  its  grandeur.  There  is 
a  blinding  snow  storm  which  decorates  the 
pines  and  fir  trees  of  the  lower  levels,  making 
them  look  like  heroic  carvings  in  marble. 
There  are  the  most  amazing  skiing  sequences 
in  this  picture  that  have  ever  come  to  the 
screen. 

But  this  film  has  something  more  than 
glorious  photography.  It  has  strong  drama  in 
its  war  scenes,  which  reaches  its  climax  when 
the  Doomed  Battalion,  billeted  on  the  peak  of 
Mount  Collalto,  learns  that'  the  enemy  is  under- 
mining their  position  with  dynamite.  In  their 
sleepless  nights  in  the  lonely  snow-bound 
shacks  at  the  top  of  the  word,  they  hear  the 
subterranean  drilling  and  its  vibrations  under- 
mine their  courage  and  morale. 

"The  Doomed  Battalion"  will  find  its  way 
in  the  list  of  immortal  war  pictures.  Absolute- 
ly clean,  without  a  line  or  word  of  vulgarity, 
with  more  of  sheer  beauty  and  glory  than  any 
fifty  pictures  usually  possess,  we  recommend 
it  to  you  as  an  example  of  outstanding  enter- 
tainment and  cinematic  achievement. 

V 

"South  Sea  Adventures" 

Zane  Grey,  novelist  and  sportsman,  adven- 
tured into  the  South  Seas  in  quest  of  great  fish. 
On  his  yacht,  The  Fisherman,  he  finds  his  way 
among  strange  islands,  turbulent  waters,  into 
the  hunting  ground  of  the  most  surprising 
varieties  of  deep  sea  creatures.  Those  who 
have  known  the  thrill  of  the  rod  and  reel  will 
find  a  grand  screen  adventure  in  this  fishing 
expedition  in  unexplored  waters  and  among 
strange  reefs,  where  the  sportsmen  land  fish 
weighing  more  than  a  ton  apiece.  This  pic- 
ture has  beautiful  photographic  background ; 
brilliant  waterfalls,  tropical  foliage,  sparkling 
water,  and  all  the  thrills  in  the  world. 

Added  to  these  unusual  features,  Paramount 
has  given  us  "When  a  Feller  Needs  a  Friend," 
which  while  excellent  entertainment  for  young 
people  does  not  lend  itself  to  the  School  and 
Screen  questionnaire  for  pupils.  Paramount 
has  also  presented  the  fine  aviation  picture 
"Sky  Bride,"  which  has  received  the  en- 
thusiastic endorsement  of  all  critical  groups  as 
an  example  of  fast  moving  and  clean  enter- 
tainment. "Sky  Bride"  is  the  name  of  an 
aviator's  plane  in  which  he  performs  thrilling 
stunts  in  his  day's  routine. 

This  array  of  pictures  in  one  month  is 
heartening.  It  offers  to  the  young  people  of 
the  country  a  wide  choice  in  films  that  will 
please  as  well  as  instruct  them. 


May    14,    19  3  2 


MOTION    PICTURE  HERALD 


39 


SCHOOL  AND  SCREEN  SUGGESTIONS 


So  Big 

WARNER  BROTHERS 

Featured  Players:  Barbara  Stanwyck,  Dickie  Moore, 
George  Brent,  Hardie  Albright,  Bette  Davis, 
Dorothy  Peterson,  Alan  Hale. 

"So  Big"  is  the  filmed  version  of  Edna 
Ferber's  prise-winning,  strong  story  of  the  soil. 
It  is  an  outstanding  lesson  in  self-sacrificing 
mother  love,  courage,  determination  and  high 
ideals.  Dramatic  and  appealing,  this  is  one  of 
the  most  beautiful  pictures  of  the  year. 

1.  Who  wrote  the  story  "So  Big?" 

2.  Name  three  books  the  same  author 
has  written. 

3.  Tell  a  brief  story  about  her. 

4.  How  many  of  her  books  can  you  re- 
member that  have  been  made  into 
great  motion  pictures? 

5.  Why  do  you  think  her  story  was  so 
successful  on  the  screen? 

6.  Tell  the  story  of  "So  Big"  briefly. 

7.  How  did  it  get  its  name? 

8.  What  type  of  novel  is  this;  romantic, 
realistic,  etc.? 

9.  Describe  the  farm's  dining  room  as 
the  new  little  school  teacher  first  saw 
it. 

10.  Name  three  ways  in  which  the  director 
of  this  picture  gave  you  evidence  of 
the  thoughtful  character  of  the  boy 
Roelf  Pool. 

11.  Describe  one  incident  that  interested 
or  amused  you  at  the  church  service. 

12.  Tell  the  story  of  the  basket  raffle  at 
the  church  festival. 

13.  What  importance  did  the  raffle  have 
upon  the  development  of  the  story? 

14.  Name  five  small  details  which  the  di- 
rector brought  into  the  picture  to  ac- 
complish a  feeling  of  bitter  hardship 
in  the  early  married  life  of  Selina. 

15.  Describe  the  market  place  of  the 
farmers. 

16.  What  did  you  think  of  the  character 
of  Selina's  son? 

17.  Compare  his  attitude  toward  life  with 
that  of  Roelf  Pool's. 

18.  What  advice  did  Selina  give  to  her 
son  as  the  keynote  to  success? 

19.  What  did  you  think  of  the  acting  in 
this  picture,  particularly  that  of  Bar- 
bara Stanwyck  as  the  mother? 

20.  What  did  you  like  best  about  this  pic- 
ture; what  did  you  like  least? 

Write  a  250-word  composition  on  "A  Novel 
that  Came  to  the  Screen." 


"The  Cry  of  the  World" 

8  reels 

International  Film  Foundation 

This  picture  is  of  outstanding  importance  to 
educators  and  students,  because  it  is  an  au- 
thentic camera  record  of  stirring  world  events 
that  are  reshaping  the  political,,  economic  and 
religious  life  of  all  nations.  While  much  of 
the  material  is  of  news-reel  quality,  there  is 


continuity  in,  the  development  of  the  film's,  pur- 
pose, thrilling  scenes  and  remarkable  interviews. 
"The  Cry  of  the  W orld"  is  an  important  record 
of  the  aftermath  of  war  and  the  strongest  plea 
that  has  come  to  us  for  world  peace. 

1.  Describe  the  opening  battle  scenes  in 
this  picture. 

2.  In    what    year    was    the  Armistice 
signed? 

3.  What  was  the  total  cost  of  the  war? 

4.  How  many  people  actually  lost  their 
lives  in  the  war? 

5.  How  did  it  affect  the  agricultural  de- 
velopment of  France  and  Germany? 

6.  What  were  the  immediate  after-ef- 
fects among  the  nations? 

7.  What  was  England's  burden  of  debt? 

8.  How  much  did  the  warring  nations 
borrow  from  the  United  States? 

9.  Has  this  been  repaid? 

10.   How  has  this  indebtedness  affected 

the  United  States  since? 
I  I.   What  do  you  think  is  the  cause  of  our 

present  business  depression? 

12.  What  part  did  Woodrow  Wilson  play 
in  the  League  of  Nations? 

13.  What  is  the  World  Court? 

14.  What  is  the  Peace  Conference? 

15.  Where  is  Geneva? 

16.  What  have  the  nations  done  about 
disarmament? 

17.  What  are  the  women  of  the  world  do- 
ing about  world  peace? 

18.  How  does  this  picture  demonstrate 
world  unrest — in  Russia,  Germany, 
Italy  and  the  United  States? 

19.  Name  three  political  forms  of  Gov- 
ernment that  have  risen  to  power 
since  the  war. 

20.  Describe  the  Japanese  warfare  in 
China. 

Write  a  250-ii'ord  composition  on  "The  Af- 
termath of  War,"  or  "The  World  Court." 


U 


The  Doomed  Battalion 

UNIVERSAL 

Feature  Players:  Luis  Trenker,  Tala  Birell,  Victor 
Virani. 

This  foreign  picture  has  so  much  of  extraorr 
dinary  photographic  beauty  and  unusual  war 
drama  that  it  must  be  listed  among  the  great 
war  pictures,  that  have  come  to  the  screen. 
Filmed  among  the  snowy  peaks  in  the  Austrian 
Tyrol,  it  shows  that  fighting  sector  of  which 
we  have  known  too  little.  The  foreign  actors 
are  convincing,  their  slight  accent  in  no  way 
interfering  with  the  picture's  strong  appeal. 

1.  Where  is  the  Austrian  Tyrol? 

2.  What  is  meant  by  the  word  Tyrol? 

3.  What  range  of  mountains  separates 
Austria  from  Italy? 

4.  What  particular  mountain  became  the 
stronghold  for  the  Austrians? 

5.  Why  were  the  men  assigned  to  the 
Peak  called  the  Doomed  Battalion? 

6.  Describe    the    headquarters    of  the 
Italian  commanders. 

7.  How  is  a  glacier  formed? 


8.  What  causes  an  avalanche? 

9.  How  did  the  Austrian  soldiers  pro- 
gress over  this  frozen  wilderness? 

10.   How  were  messages  conveyed  to  the 

men  at  the  mountain  top? 
I  I.   Tell  the  story  of  this  picture's  plot. 

12.  To  what  strategy  did  the  Italians  re- 
sort in  the  capture  of  the  mountain's 
stronghold? 

13.  How  did  their  plans  affect  the  men  at 
the  top?  For  high  school  and  college 
students  there  is  a  fine  lesson  in  human 
psychology  in  the  reaction  of  the 
doomed  men  of  the  battalion. 

14.  Describe  three  characters  in  the  bat- 
talion that  you  remember  especially. 

15.  How  was  the  rescue  accomplished? 

16.  Describe  the  skiing  scene. 

17.  What  did  you  consider  the  most 
dramatic  moment  in  this  picture? 

18.  At  what  time  did  you  think  the  pho- 
tography was  most  extraordinary? 

19.  Did  this  picture  seem  to  you  to  have 
unusual  reality?  If  so,  why  did  you 
feel  this  about  it? 

20.  Compare  this  with  two  other  war  pic- 
tures that  you  have  seen. 

Write  a  250-word  composition  on  "War  on 
the  Peaks." 


"South  Sea  Adventures" 

RKO 

With  Zane  Grey  in  the  South  Seas. 

Zane  Grey,  author  and  sportsman,  finds  his 
way  on  a  fishing  expedition  among  the  reefs 
and  strange  small  islands  in  the  region  of  New 
Zealand.  There,  with  rod  and  reel,  he  pursues 
giant  fish  and  pecidiar  creatures  in  unknown 
waters.  This  is  a  highly  entertaining,  educa- 
tional and  thrilling  adventure  picture  with  good 
sound  effects  and  splendid  photography. 

1.  Who  is  Zane  Grey? 

2.  Name  three  of  his  books. 

3.  For  what  is  he  particularly  noted  in 
his  writings? 

4.  Describe  his  home. 

5.  What  kind  of  craft  did  he  use  for  his 
South  Sea  Trip? 

6.  Where  is  New  Zealand? 

7.  Describe   the   reefs   near   which  he 
fished. 

8.  Where  are  the  Cocos  Islands? 

9.  Where  is  Tahiti? 

10.   Name  six  varieties  offish  noticed  par- 
ticularly in  this  picture. 
I  I.   Describe  the  catch  of  the  giant  marlin. 

12.  Describe  the  school  of  fish  that  sur- 
rounded the  boat. 

13.  How  large  was  the  trout  caught  in 
the  tropical  island? 

14.  What  did  you  consider  the  most  ex- 
citing moment  of  this  picture? 

15.  Did  this  seem  more  entertaining  than 
the  average  travelogue? 

Write  a  250-word  composition  on  "Thrills  of 
the  Deep." 


4  GREATEST  THE  AT! 
TIMELY  BOX-O 


"A  Practically  Perfect 

Picture ! "  —  Film  Daily 


JMBIAS 
HITS! 


with 


EDMUND  LOWE 


EVELYN  BRENT 
CONSTANCE  CUMMINGS 

Adaptation  and  dialogue 
by  Jo  Swerling 

Directed  by 
0  ft  VI  NG   C  U  M  M  S  N  G  S 


THE  SOONER  THE  PL AYD ATE- 
THE  QUICKER  THE  PROFIT! 


42 


MOTION    PICTURE  HERALD 


May     14,  1932 


SLIM  CHANCE  HELD  FOR  <*™*> 

COPYRIGHT   LEGISLATION  S^taRuE* 


Copyright  legislation  will  not  be  enacted 
into  law  for  at  least  one  year.  This  be- 
came evident  the  other  day  when,  appearing 
before  the  House  of  Representatives  rules 
committee  to  argue  for  a  rule  giving  the 
measure  early  consideration,  Representative 
William  I.  Sirovich  of  New  York,  chair- 
man of  the  patents  committee — surgeon, 
dramatist  and  critic  of  critics — waged  a 
lone  fight  against  other  members  of  his  own 
committee  who  declared  in  no  uncertain 
terms  that  the  pending  copyright  bill  and 
the  way  it  had  been  handled  were  anything 
but  satisfactory. 

Opposition  to  the  granting  of  the  rule 
was  expressed  by  Representatives  Lanham 
of  Texas,  McLeod  of  Michigan,  Gilchrist  of 
Iowa  and  Bloom  of  New  York,  who  de- 
clared that  there  was  no  neeed  for  haste  in 
disposing  of  the  legislation.  The  rule 
granted  last  session  to  the  Vestal  copyright 
bill,  urged  by  Sirovich  as  a  precedent,  it 
was  explained,  was  given  because  of  the 
fact  that  there  was  in  the  Vestal  bill  an 
effort  to  put  the  United  States  into  the  In- 
ternational Copyright  Bureau  before  the 
expiration  of  the  time  set  for  entry. 

Take  Sirovich  to  Task 

Members  of  the  committee  took -Sirovich 
severely  to  task  for  the  manner  in  which 
the  legislation  has  been  handled,  declaring 
that  the  bill  itself  has  been  the  subject  of 
no  hearings,  that  the  hearings  which  were 
held  were  on  the  general  question  of  copy- 
right. Further,  it  was  asserted,  the  meas- 
ure written  by  Sirovich  was  so  unsatisfac- 
tory that  it  had  to  be  withdrawn  from  the 
House  three  times  for  committee  amend- 
ment. 

The  bill,  according  to  Representative 
Lanham,  is  a  "confusion"  and  "a  radical 
departure  from  any  other  measure  the  com- 
mittee has  ever  reported."  Sirovich  count- 
ered to  these  charges  by  asserting  that  Lan- 
ham had  not  attended  a  single  hearing,  which 
the  latter  admitted,  pointing  out,  however, 
that  in  the  eight  years  he  has  served  as  a 
member  of  the  committee  he  has  heard  all 
the  arguments  many  times  and  had  no  need 
to  refresh  his  memory. 

Instead  of  issuing  a  rule  to  give  the  bill 
precedence,  the  committee  was  told  by 
McLeod,  the  measure  should  be  sent  back  to 
the  committee  in  order  that  the  motion  pic- 
ture industry  might  present  their  grievances 
which,  he  said,  do  not  appear,  in  the  light  of 
a  letter  sent  him  by  Abram  F.  Myers, 
president  of  Allied  States,  to  have  been 
assuaged  by  the  Sirovich  provisions. 

The  hearing  was  further  enlivened  by 
charges  by  Sirovich  that  Representative 
Bloom  was  representing  the  American  So- 
ciety of  Composers,  Authors  and  Publishers. 
This  was  met  by  the  assertion  by  Bloom 
that  "nobody  knows  anything  about  the 
bill"  and  that  the  motion  picture  industry 
has  millions  of  dollars  involved  in  the 
legislation. 

Decide  to  Defer  Action 

At  an  executive  session  following  the 
hearing,  the  rules  committee  decided  to  de- 
fer action  on  Sirovich's  application,  which 
means  that  no  rule  will  be  offered  and  the 


bill  will  have  to  take  its  chance  in  the  House. 
It  is  unlikely  that  any  effort  will  be  made  by 
House  leaders  to  take  the  measure  up  this 
session,  the  debate  during  last  week's  hear- 
ing showing  that  a  long  time  would  be 
required  for  consideration  and  amendment 
of  the  measure. 

One  of  the  factors  involved  in  the  pro- 
posed legislation  has  been  the  fight  by  Allied 
States  to  have  the  status  of  print  holdovers 
by  exhibitors  changed  from  that  of  a  copy- 
right violation  to  a  contractual  violation. 

In  a  message  to  its  members  sent  out 
from  Washington  this  week,  executives  of 
Allied  commended  "the  team  work  of  the 
Allied  members"  in  flattening  Congressman 
Sirovich  "against  a  stone  wall  of  exhibitor 
opposition"  toward  the  Sirovich  version  of 
the  bill.  Allied  charged  that  Sirovich  tried 
to  get  the  House  rules  committee  to  "rail- 
road the  bill  through  Congress." 


New  York  Censor  Approves 
"Scarface"  With  Title  Shift 

The  New  York  state  censor  board  on 
Wednesday  passed  Howard  Hughes'  "Scar- 
face"  with  the  provision  that  the  film  be 
released  as  "Scarface,  the  Shame  of  a  Na- 
tion."   No  deletions  were  ordered. 

In  all  advertising,  the  word  "Scarface" 
will  be  in  large  type,  while  the  rest  of  the 
title  will  be  smaller.  The  picture  is  sched- 
uled to  follow  "Freaks"  into  the  New  York 
Rialto.  Only  a  few  state  boards  have  as 
yet  not  passed  on  the  film. 


Paramount  Signs  Cohan 

George  M.  Cohan,  long  prominent  on  the 
stage,  has  been  signed  by  Paramount  for 
talking  pictures.  He  will  leave  for  the 
Coast  shortly,  to  assist  in  the  writing  and 
play  the  lead  of  "The  Phantom  President," 
musical  comedy  film,  which  Norman  Mc- 
Leod will  direct. 


Opens  Eleventh  Branch 

Supreme  Screen  Service,  Inc.,  has  opened 
an  office  in  St.  Louis,  Mo.,  for  the  St.  Louis 
and  Kansas  City  territory.  Thomas  Mc- 
Kean  is  in  charge  of  the  office.  The  firm 
now  has  11  branches  over  the  country. 


Adds  Four  to  Circuit 

R.  E.  Martin,  Columbus,  Ga.,  circuit 
owner,  has  acquired  four  houses :  Rylander, 
Americus,  Ga. ;  Liberty,  Roanoke,  Ala. ; 
Riviera,  LaFavette,  Ala ;  Palace,  Dadeville, 
Ala. 


Warner  English  Film  Finished 

"Stranglehold,"  first  of  the  Warner  Eng- 
lish studio  productions,  has  been  completed 
and  will  be  shown  in  Canada  shortly.  It 
was  made  at  the  Teddington  Studios,  near 
London. 


Advocates  Family  Nights 

The  Ohio  Federation  of  Women's  Clubs 
advocates  family  nights  and  matinees  espe- 
cially for  juveniles,  at  its  convention  at 
Sandusky  last  week.  It  was  arranged  to 
publish  a  list  of  pictures  released  during 
each  month. 


The  Board  of  Directors  of  the  Chicago 
Federation  of  Musicians  has  passed  two  new 
rulings,  one  to  the  effect  that  any  musician 
member  working  on  a  full  seven-day  engage- 
ment, must  take  one  day  off  each  week ;  the 
other  that  musicians  earning  $75  per  week 
or  more,  are  not  permitted  to  play  any  other 
engagement. 

According  to  president  James  C.  Petrillo 
of  the  organization,  the  rulings  were  made 
necessary  as  a  means  of  relieving  the  serious 
unemployment  situation  among  musicians, 
and  because  a  "gentlemen's  agreement," 
entered  into  by  all  contractors  and  leaders 
in  January,  1931,  has  failed.  Petrillo  states 
in  this  connection:  "At  least  95  per  cent  of 
the  contractors  and  leaders  who  so  solemnly 
pledged  their  word  to  spread  the  work  have 
failed  to  live  up  to  that  promise." 


Anti-Trust  Suit 
Set  for  This  Week 


Distributors  are  scheduled  to  be  defend- 
ants this  week  in  the  second  federal  court 
action  within  two  months  at  Lincoln, 
Neb.,  where  the  Nick  Paper  anti-trust  suit 
is  to  go  on  trial.  The  Youngclaus  trial, 
testing  the  legality  of  protection,  was  re- 
cently completed. 

Paper  is  suing  the  Omaha  Film  Board  of 
Trade  and  several  distributors  for  $1,131,- 
111,  as  triple  damages  for  alleged  boycott 
under  arbitration  rules.  He  had  failed  to 
pay  deposits,  it  is  claimed,  after  a  decision 
in  favor  of  Universal  was  rendered  against 
him.  The  suit  is  based  on  alleged  forced 
closing  of  his  Sun  theatre  in  Lincoln.  An- 
other suit  involving  the  Capitol  theatre  is 
pending,  but  only  the  Sun  case  comes  up  for 
trial  during  the  May  term.  Arthur  Mullen 
of  Omaha  will  act  as  defense  attorney  for 
distributors,  as  he  did  in  the  Youngclaus 
suit,  while  Max  V.  Beghtol  will  represent 
Paper. 

The  Universal  decision  against  the  exhib- 
itor was  based  on  the  now  void  arbitration 
clause  in  the  standard  contract,  which  was 
eliminated  by  the  supreme  court  in  the 
Paramount  case. 


Brandt,  Hammons  to  New  York 
To  Confer  on  Affiliation  Deal 

Joe  Brandt  and  E.  W.  Hammons,  presi- 
dent of  Educational  Pictures,  are  scheduled 
to  leave  Hollywood  on  Saturday  for  New 
York,  where  final  conferences  will  be  held 
on  a  proposed  deal  by  which  Brandt  may 
become  associated  with  Educational  in  con- 
nection with  the  studio  operations  of  Tif- 
fany Pictures. 


Roge 


jers,  Goodman  in  Law  Practice 

Saul  Rogers,  former  vice  president  and 
general  counsel  of  Fox  Film,  and  Maurice 
Goodman,  former  chairman  of  the  finance 
committee  of  Columbia  Pictures,  have 
formed  a  law  partnership,  with  headquarters 
in  the  Empire  State  Building,  New  York. 


May    14,  1932 


MOTION    PICTURE  HERALD 


43 


PASSING  IN  REVIEW 


The  department  endeavors  to  set  forth  two  lines  of  material 
of  service  to  the  exhibitor — first,  a  showman's  evaluations 
of  the  outstanding  pictures — second,  reviews  of  information 


STRANGE  CASE  OF  CLARA  DEANE 
Paramount  78  minutes 

MADAM  X  is  back  with  just  as  many,  or 
more,  tears  in  the  form  of  another  "mother 
love"  story,  but  one  so  well  told  that  it  is 
bound  to  hold  the  audience's  interest  and  make 
them  shed  plenty  of  tears. 

In  many  theatres,  tear-jerkers  are  always 
sure  fire  for  box  office  results.  Those  houses 
will  do  business.  The  others  may  not  break 
any  records,  but  they,  too,  will  find  that  this 
type  of  screen  fare  is  highly  acceptable  for  the 
masses. 

The  title  has  plenty  of  b.  o.  appeal  and  should 
attract  interest  if  only  because  of  its  intriguing 
qualities.  Names  to  support  it  are  not  too 
strong  for  most  spots,  but,  like  the  picture 
itself,  ought  to  be  just  as  acceptable.  Wynne 
Gibson  tops  anything  she  ever  acted  in  before 
with  a  splendid  performance  that  ought  to 
skyrocket  her  to  marquee  proportions.  Frances 
De  is  "Dee"-lightful  and  lovable  as  the  daugh- 
ter. Pat  O'Brien  is  good  because  he  plays  the 
part  of  a  rotten  crook.  Dudley  Diggs  is  de- 
serving of  mention  by  reason  of  his  own  splen- 
did characterization  of  the  hard-boiled,  but 
sympathetic  police  officer. 

"Audience  value"  is  your  strongest  point  and 
insures  good  word-of-mouth  publicity  for  the 
picture  from  the  very  first  showing  in  your 
house.  For  the  New  York  opening  they  de- 
liberately left  the  cast  names  entirely  out  of 
the  advance  and  opening  day  advertisements. 
This  seemed  good  judgment,  because  it  gave 
them  every  opportunity  to  play  up  the  title 
and  the  catchlines  to  create  interest.  Whether 
the  same  idea  is  practical  for  other  cities  is  a 
question  to  be  determined  by  the  individual 
showmen  who  are  to  exploit  this  attraction. 

While  not  suitable  for  kids,  it  can  be  played 
where  you  see  it.  We  suggest  that  you  back 
it  up  with  a  strong  campaign  because  it  de- 
serves it  even  more  so  than  many  other  pictures 
that  might  sound  questionable  as  to  box  office 
draw.  The  Paramount  campaign  book  is  un- 
usually good  and  offers  a  wealth  of  good  sell- 
ing ideas  that  can  be  revamped  to  suit  most 
any  theatre  catering  to  family  trade.  Tieup 
possibilities  are  very  good,  with  a  great  variety 
to  draw  from.  Ad  suggestions  will  be  found 
particularly  good  for  smaller  towns  and  cities 
where  no  ad  artist  is  available.  There  are  plenty 
of  good  catch  lines  and  advertising  slants. 

If  tears  were  worth  a  quarter  apiece  you'd 
be  sailing  for  a  European  vacation  after  you 
play  this  one.  So  play  up  that  mother  and 
daughter  theme,  the  mother  love  slant,  and 
give  it  all  you've  got  in  the  way  of  a  heart- 
throb campaign.   It  always  gets  them. 


YOUNG  AMERICA 
Fox 


70  minutes 


M^HILE  far  from  a  good  picture,  this  one 
"v  possesses  enough  slants  to  make  the  sell- 
ing of  it  a  simple  task.  The  children's  court 
angle,  the  two  chums  and  the  moral  it  is  sup- 
posed to  convey,  are  all  seat-selling  possibilities 
that  should  be  capitalized  to  the  fullest  extent. 

The  title  is  not  too  strong  and  the  cast  does 
not  offer  any  too  much  help  in  the  advertising 
of  it.  While  Spencer  Tracy  undoubtedly  has 
a  following  it  must  be  kept  in  mind  that  this 
story  does  not  revolve  around  him  as  the  main 
character.  Ditto  for  Doris  Kenyon.  They  both 
do  well  with  what  they  have  to  do,  but  that 
is  not  enough  to  bill  them  as  the  stars  of  this 


picture  unless  you  are  not  particular  how  you 
kid  your  public  along.  It's  the  youngster, 
Tommy  Conlon,  who  is  the  star  and  the  pivot 
of  everything.  But  since  Tommy's  name  won't 
drag  them  to  the  box  office  you'll  have  to  make 
up  for  it  in  your  campaign. 

"Audience  value"  is  above  average,  and  while 
the  picture  is  slow  in  getting  started — almost 
to  the  point  where  you  begin  to  think  it  is  a 
sermon — it  holds  the  interest  and  builds  up 
sympathy  for  the  kids  who  are  involved  in  the 
story. 

The  children's  court  angle  is  one  of  the  best 
selling  slants  and  should  be  used  as  a  founda- 
tion for  your  newspaper  ads.  Tieups  with 
children's  welfare  organization,  schools  and 
civic  authorities  should  be  simple  but  profitable 
all  around. 

Get  the  press  book  from  Fox  on  this  one  and 
read  it  through.  It  will  show  you  several  ex- 
cellent ways  of  making  this  one  come  through 
for  your  house.  It  can  be  played  anywhere,  so 
don't  be  afraid  of  where  you  book  it. 


STATE'S  ATTORNEY 
RKO  Radio 


79  minutes 


I N  "State's  Attorney"  you  have  a  powerful, 
'  business-getting  picture  of  the  kind  that 
will  click  in  every  type  of  theatre.  The  only 
objection  I  have  to  the  entire  picture  lies  in  the 
over-elaborate  settings  of  some  of  the  apart- 
ment scenes.  This  sort  of  stuff  always  detracts 
from  the  believable  aspects  of  a  production  in 
most  every  spot  outside  of  those  cities  where 
such  apartments  actually  exist,  and  truth  com- 
pels me  to  state  that  even  here  in  New  York 
I've  seen  few  that  could  even  hold  a  candle  to 
a  motion  picture  apartment  done  in  the  modern 
manner. 

The  title  can  be  made  positive  box  office  by 
building  up  a  strong  advertising  campaign  and, 
naturally,  tying  it  together  with  John  Barry- 
more's  name  and  Helen  Twelvetrees.  In  addi- 
tion to  those  two  names  you  should,  by  all 
means,  plug  William  Boyd,  too.  He  gives  a 
swell  performance  and  one  that  helps  the  pic- 
ture tremendously.  The  catchlines  that  work 
best  are  about  the  lawyer  who  first  defended, 
then  prosecuted  the  criminal  classes.  And  John 
Barrymore  handles  the  star  spot  magnificently. 
While  some  may  find  him  a  bit  draggy  during 
the  courtroom  scenes,  his  fine  acting  will  fade 
everything  else  into  the  background. 

It  will  hold  any  audience  from  start  to  finish 
and  the  producers  deserve  a  couple  of  medals 
for  the  diplomatic  ending.  There's  no  huddle 
or  strangle  hold  or  obvious  stuff,  and  that's  just 
why  the  picture  has  a  natural-like  finish. 

Kids  will  not  appreciate  this  picture  and 
there  are  enough  situations  to  warrant  playing 
away  from  Sundays  where  the  theatre  must  be 
careful  of  such  angles.  But  whatever  else  you 
play  it  you  can  rest  assured  that  you  will  do 
business  and  plenty  of  it.  Never  mind  all  those 
attorney  pictures  now  coming  through  in 
abundance ;  this  one  is  in  a  class  by  itself  and 
your  box  office  will  confirm  our  faith  in  its 
drawing  powers.  Get  behind  it  and  make  sure 
that  every  prospective  customer  knows  you  are 
to  play  it. 

WORLD  AND  THE  FLESH 

Paramount  74  minutes 

OING  business  with  this  one  is  purely  a 
matter    of    show-selling    and   not    of  the 
picture's  merits.  The  story  is  weak  and  many 


times  draggy.  The  cast  is  good,  but  not  in  tune 
with  the  background,  and  when  weighed  in  the 
balance  will  be  found  wanting  in  many  re- 
spects. 

It  will  require  help  in  more  ways  than  one. 
Be  prepared  to  build  up  as  interesting  a  cam- 
paign as  common  sense  will  allow.  Stress  the 
two  leading  characters  above  the  title.  Then 
back  it  up  with  some  outstanding  support  that 
can  be  sold  along  with  the  feature. 

Best  played  away  from  either  kid  days  or 
Sundays,  especially  in  the  smaller  towns  and 
cities.  CHARLES  E.  LEWIS 

State's  Attorney 

(  Radio  ) 

Courtroom  Drama 

John  Barrymore,  in  a  somewhat  different 
type  of  role,  as  the  state's  attorney  evolving 
from  a  large  criminal  practice,  gives  a  strong 
interpretation  of  the  role,  emphasizing  the 
drama  and  playing  with  the  rather  clever  lines, 
in  a  manner  which  kept  an  audience  at  the 
crowded  RKO  Mayfair  in  New  York  in  close 
attendance  on  the  screen.  The  film  takes  its 
place  with  the  others  of  the  current  courtroom, 
district  attorney  cycle  of  screen  plays. 

The  drama  which  carries  the  burden  of  the 
story  is  amply  and  intelligently  relieved  by 
comedy,  for  the  most  part  developing  from 
dialogue  and  its  rendition,  particularly  by 
Barrymore,  rather  than  from  acting,  as  such. 
That  the  comedy  was  well  drawn  and  aptly 
applied  seemed  obvious  from  the  ready  and 
hearty  response  from  the  patrons. 

Barrymore  is  supported  in  particular  by 
Helen  Twelvetrees,  William  Boyd.  The  lead- 
ing player  is  a  wealthy  criminal  lawyer,  whose 
chief  client  is  Boyd,  owner  of  gambling  houses, 
speakeasies.  His  place  is  raided ;  Barrymore, 
at  night  court,  comes  upon  Miss  Twelvetrees, 
being  framed  through  Boyd's  men,  and  on  sud- 
den whim  causes  her  acquittal.  She  becomes 
his  mistress,  falls  in  love  with  him.  Politically 
powerful,  Oscar  Apfel  makes  overtures  to 
Barrymore.  begins  to  groom  him  for  the  post 
of  state's  attorney,  with  the  governor's  chair 
in  the  offing. 

Barrymore  accepts,  breaks  with  Boyd,  tells 
him  to  watch  his  step.  Jill  Esmond,  Apfel's 
daughter,  is  roundly  taken  up  by  the  dramatic 
manner  of  Barrymore's  courtroom  tactics,  pur- 
sues him  avidly,  and  in  one  of  Barrymore's 
more  or  less  continuous  drunken  moments, 
marries  him.  Miss  Twelvetrees  is  badly  hurt, 
and  leaves.  Barrymore  has  the  marriage  an- 
nulled. Boyd  kills  a  gangster  who  had  at- 
tempted his  life.  Miss  Twelvetrees  is  the  only 
witness.  Then  the  dramatic  highlight  of  the 
film,  containing  something  of  melodrama,  but 
vigorously  effective,  chiefly  through  the  work 
of  Barrymore.  Not  caring  to  cross-examine 
Miss  Twelvetrees,  on  the  stand  as  defense 
witness,  Barrymore  plans  to  lose  the  case, 
when  Boyd  utters  a  throaty  laugh,  which  proves 
a  mistake.  The  state's  attorney  recalls  the 
witness,  traps  her  into  a  proof  of  Boyd's  guilt, 
then  announces  to  the  courtroom  a  criminal 
episode  in  his  own  past,  resigns,  renounces  the 
gubernatorial  opportunity  and  walks  off  with 
Miss  Twelvetrees  for  what  is  to  be  assumed 


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HERE'S  A  NEW  GIRL 

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RIVOLI,  NEW  YORK 


UNITED  ARTISTS 


46 


MOTION    PICTURE  HERALD 


May    14,  193/ 


as  an  eschewing  of  politics  and  numerous  other 
things,  with  the  exception  of  Miss  Twelvetrees. 

Produced  and  distributed  by  RKO  Radio.  Directed 
by  George  Archainbaud.  Screen  play  by  Gene  Fowler 
and  Rowland  Brown.  Art  director,  Carroll  Clark. 
Cameraman,  Leo  Tover.  Sound,  George  Ellis.  Film 
editor,  William  Hamilton.  Release  date,  May  20, 
1932.    Running  time,  79  minutes. 

CAST 

Tom    Cardigan  John  Barrymore 

June    Perry  Helen  Twelvetrees 

Vanny   Powers  William  Boyd 

Lillian  Ulrich  Jill  Esmond 

Nora  Dean  Mary  Duncan 

Lllrich   Oscar  Apfel 

Senor  Alvarado  Raoul  Roulien 

Defense  Attorney  Ralph  Ince 

Judge   Frederick  Burton 

City  Prosecutor  Leon  Waycoff 


The  World  and  the  Flesh 

(  Paramount ) 
Drama 

Herein  a  drama  of  the  Russia  of  the  tran- 
sition period,  when  the  royalists,  or  White 
Russians,  were  driven  from  the  country  and 
made  hasty  efforts  to  escape  the  pursuing 
Reds,  or  Bolsheviki.  George  Bancroft,  given 
full  play  for  his  physique  and  thundering  voice, 
is  the  leader  of  a  band  of  Red  sailors,  maraud- 
ers, and  on  the  heels  of  a  group  of  emigrees, 
virtually  led  by  Miriam  Hopkins. 

Several  opening  shots,  indicating  the  transi- 
tion period,  from  Czarism  to  Terrorism,  are 
ably  handled  by  the  camera  and  drew  the 
attention  of  the  audience  at  the  New  York 
Paramount.  At  Theodosia,  the  emigrees  await 
ship  for  Sebastopol  and  safety,  when  Bancroft 
and  his  men  storm  the  town,  take  the  fleeing 
royalists  as  their  captives,  and  prepare  to  hold 
them  for  the  firing  squad.  White  Russian 
troops  come  to  the  rescue,  after  Bancroft  had 
given  Miss  Hopkins  the  opportunity  to  save 
her  life,  and  she  refuses. 

Bancroft  and  his  men  are  put  into  the 
stoke  hole,  in  irons,  on  the  ship  bound  for 
Sebastopol,  but  succeed  in  overpowering  the 
guards  and  taking  possession  of  the  ship,  which 
is  headed  back  to  Theodosia  and  the  Reds,  now 
in  possession.  A  plan  is  set,  whereby  Miss 
Hopkins  pretends  she  has  fallen  in  love  with 
Bancroft,  in  order  to  keep  him  in  his  cabin, 
while  a  magnet  and  the  stupidity  of  the  peas- 
ants on  guard  are  relied  upon  to  cover  a  turn  of 
the  ship  and  return  to  Sebastopol. 

Miss  Hopkins'  pretension  becomes  a  reality 
and  the  peasants'  stupidity  is  a  mistake  because 
the  ship  docks  at  Theodosia  next  morning. 
Bancroft's  attempt  to  save  her  is  futile,  and  he 
takes  her  from  jail,  permits  her  to  escape  and 
gives  himself  up  to  the  committee.  She  returns 
to  stay  with  him,  and  at  the  opportune  moment 
Bancroft's  sailors  appear,  hold  up  the  proceed- 
ings and  march  out  with  Bancroft  in  the  lead 
and  Miss  Hopkins  in  his  arms. 

Produced  and  distributed  by  Paramount.  Directed 
by  John  Cromwell.  Screen  play  by  Oliver  H.  P. 
Garrett.  From  a  play  by  Philipp  Zeska  and  Ernst 
Spitz.  Photographed  by  Karl  Struss.  Release  date 
April  22,  1932.    Running  time,  74  minutes. 

CAST 

Kylenko   George  Bancroft 

Maria    Yaskaya  Miriam  Hopkins 

Dmitri   Alan  Mowbray 

Rutchkin  George  E.  Stone 

General  Spiro   Emmett  Corrigart 

Sukhanov   Mitchell  Lewis 

Banker   Oscar  Apfel 

Ivan    Ivanovitch  Harry  Cording 

Vorobiov   Max  Wagner 

Markov   Reginald  Barlow 

Maria's    maid,    Sasha  Ferike  Boros 


Young  America 


(Fox) 

Juvenile  Drama 

Almost  in  the  nature  of  propaganda  for  the 
correctional,  as  opposed  to  the  institutional 
straightening  of  the  child  accused  of  wrong- 
doing, is  this  production,  directed  with  feeling 
by  Frank  Borzage.  Also  implied,  is  the  neces- 
sity for  examination  into  the  home  life  of  the 
boy,  and  the  indication  that  very  nearly  all 
such  cases  have  their  origin  in  the  broken 
home,  where  proper  attention,  guidance,  are 
not  given  the  child  delinquent. 

As  the  understanding  judge  of  the  juvenile 
court,  Ralph  Bellamy  was  well  received  by  an 


audience  at  the  Roxy  in  New  York.  Spencer 
Tracy  offers  the  drug  store  owner  who  has 
no  tolerance  for  the  lad  he  thinks  is  crooked ; 
Doris  Kenyon,  his  wife,  with  very  much  the 
opposite  idea  concerning  the  same  boy ;  Beryl 
Mercer,  able  character  actress,  as  the  grand- 
mother of  one  of  the  two  boys  principally 
involved  in  the  film. 

Tommy  Conlon  and  Raymond  Borzage  are 
the  two  lads,  each  offering  a  portrayal  which 
evoked  appreciative  response  from  the  patrons. 
Conlon,  accused  of  taking  rides  in  other  peo- 
ple's automobiles,  is  paroled  by  Bellamy  after 
a  lecture.  Miss  Kenyon  becomes  interested  in 
the  boy,  who  lives  with  a  dour,  bitter  aunt, 
played  by  Sarah  Padden.  The  two  boys  stay 
with  Borzage's  grandmother,  Miss  Mercer,  that 
night,  and  when  she  is  stricken  with  an  attack 
of  illness,  the  boys  make  futile  attempts  to 
waken  the  druggist  for  a  new  supply  of  her 
medicine.  Finallv  they  break  into  the  store, 
and  leaving,  Conlon  is  caught. 

They  lie  to  save  each  other,  when  Miss 
Mercer  appears,  tells  the  truth,  and  Miss  Pad- 
den refuses  to  take  Conlon  back.  Bellamy 
forbids  the  boys  to  see  each  other.  Miss 
Kenyon  requests  guardianship  of  the  boy,  over 
her  husband's  protest,  he  promising  Conlon 
will  fail  her.  Miss  Kenyon  and  Tracy  leave 
the  house  for  the  evening,  asking  Conlon  to 
remain  there.  Miss  Mercer  appears,  tells  him 
Borzage. is  very  ill,  asking  for  him.  He  gives 
her  money  he  finds,  goes  to  see  Borzage,  who 
dies.  Returning,  Conlon  finds  the  two  quarrel- 
ing over  him,  and  leaves. 

He  sees  Tracy  being  held  up  in  his  store 
and  is  taken  captive  in  the  robbers'  car.  Tracy 
pursues,  and  when  one  of  the  bandits  attempts 
to  shoot  him,  Conlon  wrecks  the  car.  Tracy 
takes  the  boy  in  and  prepares  to  adopt  him  as 
the  film  concludes.  A  spot  or  two  of  comedy 
relieves  the  tension  of  the  dramatic  film. 

Produced  and  distributed  by  Fox.  Directed  by 
Frank  Borzage.  Based  on  the  play  by  John  Fred- 
erick Ballard.  Screen  play  by  William  Conselman. 
Photographed  by  George  Schneiderman.  Sound. 
Eugene  Grossman.  Release  date.  April  17,  1932.  Run- 
ning time,  70  minutes. 

CAST 

Jack  Doray  Spencer  Tracy 

Edith   Doray  Doris  Kenyon 

Arthur  Simpson  Tommy  Conlon 

Judge    Blake  Ralph  Bellamy 

Grandma    Beamish  Beryl  Mercer 

Mrs.  Taylor  Sarah  Padden 

Patrolman    Weems  Robert  Homans 

Nutty   Raymond  Borzage 

Mabel  Saunders  Dawn  O'Dav 

Cassie  Taylor  Betty  Jane  Graham 

Maid   Louise  Beavers 

Bull  Butler  Spec  O'Donnell 

Bandit   William  Pawlev 

Bandit   Eddie  Sturgis 


Strange  Love  of  Molly 
Louvain 

(First  National) 
Drama 

Ann  Dvorak  plays  the  lead  as  the  girl  who 
makes  an  earnest  attempt  to  make  something 
of  her  life,  and  who  very  nearly  fails  in  the 
attempt,  in  this  screen  adaptation  of  the  play, 
"Tinsel  Girl,"  by  Maurine  Watkins.  Two  men 
do  the  wrong  thing,  two  men  do  the  right,  the 
last  one  saving  her  after  he  had  nearly  wrecked 
her  life. 

The  work  of  Lee  Tracy  as  the  smart  news- 
paper man,  who  misjudges  Miss  Dvorak,  but 
comes  through  in  the  end,  impressed  and 
amused  an  audience  at  the  New  York  Strand 
with  his  fast-moving,  natural  portrayal  of  the 
reporter. 

Miss  Dvorak,  working  in  a  hotel,  is  about 
to  marry  wealthy  Donald  Dilloway  when  he 
leaves  town,  deserting  her.  She  gravitates  to 
Leslie  Fenton,  unsavory  traveling  salesman, 
who  has  been  making  advances.  Richard  Crom- 
well, as  a  bell-hop,  is  in  love  with  Miss  Dvorak. 
She  and  Fenton  are  married,  she  has  a  daugh- 
ter by  another  man,  and  Fenton  is  wanted  by 
the  police.  She  leaves  him,  takes  a  job  as  a 
dance  hall  hostess,  there  meets  Cromwell.  The 
two  are  accosted  by  Fenton,  are  maneuvered 
into  a  car  Fenton  stole,  and  are  left  therein 
when  Fenton,  pursued  by  the  police,  kills  an 
officer,  is  himself  wounded. 


The  police  are  looking  for  Miss  Dvorak, 
Cromwell,  who  hide  out  in  a  furnished  apart- 
ment, where  they  are  interrupted  by  Tracy, 
garrulous  scandal  reporter,  who  falls  in  love 
with  Miss  Dvorak.  He  asks  her  to  leave  with 
him,  and  she  accepts  after  sending  Cromwell 
away.  Tracy  meanwhile  stages  a  radio  appeal 
for  the  missing  girl,  which  is  broadcast  by  the 
police  as  a  ruse  to  bring  in  the  wanted  accom- 
plice. Miss  Dvorak  responds,  is  put  through 
a  third  degree  by  the  police,  while  the  reporters 
await  the  outcome.  A  confession  of  some  sort 
is  obtained,  and  Miss  Dvorak  is  permitted  to 
see  the  child,  learns  the  trap  which  has  been 
set.  Tracy  comes  in  with  the  other  reporters 
and  sees  his  prospective  mistress  as  the  object 
of  his  successful  stunt. 

A  revelation,  it  is  understood,  takes  place 
within  the  person  of  Tracy  and  he  promises 
not  only  to  see  her  through  the  impending 
criminal  action,  but  also  to  marry  her  to  make 
amends  in  a  measure. 

Produced  and  distributed  by  First  National.  Di- 
rected by  Michael  Curtiz.  Story  by  Maurine  Wat- 
kins.  Adapted  by  Erwin  Gelsey  and  Brown  Holmes. 
Photographed  by  Robert  Kurrie.  Art  director,  Robert 
Haas.  Release  date,  May  28,  1932.  Running  time,  74 
minutes. 

CAST 

Molly   Ann  Dvorak 

Scotty   . . . ;  Lee  Tracy 

Jimmy   Richard  Cromwell 

Pop   Guy  Kibbee 

Nick   Leslie  Fenton 

Skeets   Frank  McHugh 

Sally   Evelyn  Knapp 

Capt.  Slade   Chas.  Middleton 

Martin  C.  Henry  Gordon 

Dance  hall  girl  Mary  Doran 

Sgt.    Murdock  Willard  Robertson 

Taxi  driver  Harry  Beresford 

Bell-boy   Harold  Waldridge 

A  policeman  Wi:iiam  McBurress 

Mrs.   Shiller  Claire  McDowell 

Sally's  pal  Maurice  Black 

College    boy  Ben  Alexander 

A   detective  Richard  Cramer 

Ralph   Donald  Dilloway 

Harley   Hank  Mann 


The  Strange  Case  of 
Clara  Deane 

(  Paramount) 
Drama 

Wynne  Gibson,  in  the  role  of  the  girl  who 
is  sent  to  prison  through  the  acts  of  a  criminal 
husband,  and  who  thereby  loses  identity,  her 
daughter  and  her  self  respect,  passing  through 
a  period  of  some  20  years,  held  an  audience 
at  the  Rialto  in  New  York  with  her  portrayal. 

The  film,  containing  something  in  the  nature 
of  melodrama,  and  revolving  about  the  central 
theme  of  mother's  love  for  daughter,  is  taken 
from  the  play  by  Arthur  Brilant.  Important 
in  the  supporting  cast  are  Pat  O'Brien  as  the 
husband ;  Dudley  Digges,  more  than  well  known 
on  the  legitimate  stage,  as  the  officer  and  later 
police  inspector ;  Frances  Dee  as  the  daughter 
after  the  mother's  release  from  prison.  Cora 
Sue  Collins  played  the  daughter  as  a  child, 
with  appeal  and  ability,  it  was  agreed. 

O'Brien  marries  Miss  Gibson,  taking  her 
from  the  dressmaking  establishment  of  Lee 
Kohlmar,  where  she  is  an  able  designer. 
O'Brien's  gambling  and  criminality  result  in  the 
murder  of  an  officer,  pursuing  him,  with  his 
wife  and  child,  after  a  roadside  holdup.  Both 
are  sent  to  prison  for  15  years.  Digges  is  the 
officer  in  the  case,  and,  it  is  revealed  later, 
adopts  the  daughter,  Miss  Dee. 

When  Miss  Gibson  leaves  prison,  broken, 
old  before  her  time,  she  is  given  a  position  as 
a  fitter  by  Kohlmar.  Digges  warns  her  to 
cease  her  search  for  the  daughter  she  has  been 
forced  to  renounce,  on  the  ground  that  the 
girl's  life  would  be  ruined,  were  she  to  learn 
the  truth.  When  Miss  Dee  is  about  to  marry 
Russell  Gleason  she  goes  to  the  dress  house 
for  her  clothes,  and  Miss  Gibson  is  forced  to 
fit  her,  unaware  of  her  identity.  At  the  girl's 
home,  prior  to  the  wedding,  she  guesses  the 
truth,  is  warned  away  by  Digges,  and  acci- 
dentally meets  her  husband,  also  released.  He 
discovers  the  facts,  goes  with  a  photograph 
with  the  intention  of  blackmail.  Miss  Gibson 
follows,  kills  him,  is  seen  by  Digges.  He 
realizes  she  has  no  intention  of  revealine  her 


A  New-Fashioned 
Thriller  With  an 
Old-Fashioned 
Kick 

rADIo 

With  Rob  ert  Armstrong,  Lila  Lee,  June  Clyde, 
Russell  Hopton,  Andy  Devine,  Sidney Toler,  etc. 

Showing,  in  intensely  dramatic  style, 
a  brand  new  arm  of  the  law  (radio) 
and  its  exciting  use  in  the  war  of 
the  police  against  the  crooks.  With 
laughs,  with  pistol  shots,  and  with 
deeds  of  courage  all  mixed  in  with 
a  love  story  of  real,  two-legged 
human  beings.  The  timeliest  picture 
you  ever  saw  in  all  your  born  days. 


Presented  by  CARL  LAEMMLE.  Produced  by  CARL 
T     LAEMMLE,  JR.     Directed  by  EDWARD  CAHN. 


48 


MOTION    PICTURE  HERALD 


May    14,  1932 


identity  to  the  girl  and  permits  her  to  go  free. 
A  final  scene  shows  her  fitting  the  wedding 
gown  to  her  daughter. 

Produced  and  distributed  by  Paramount.  Directed 
by  Louis  Gasnier  and  Max  Marcin.  From  the  play 
by  Arthur  Brilant.  Screen  play  by  Max  Marcin. 
Photographed  by  Henry  Sharp.  Release  date.  May  6, 
1932.    Running  time,  78  minutes. 

CAST 

Clara  Deane   Wynne  Gibson 

Frank    Deane  Pat  O'Brien 

Nancy   Frances  Dee 

Garrison   Dudky  Digges 

Ware   George  Barbier 

Norman   Russell  Gleason 

Miriam   Florence  Britton 

Herzmann   Lee  Kohlmar 

Lew  Severen  Arthur  Pierson 

Mrs.  Lyons  Clara  Blandick 

Nancy  (as  a  child)  Cora  Sue  Collins 


Hell's  Headquarters 

(  May  fair) 
Melodrama 

Mayfair  offers  a  melodramatic  effort,  featur- 
ing Jack  Mulhall  and  Barbara  Weeks,  with 
Frank  Mayo  as  the  heavy,  and  concerning  a 
search  for  an  ivory  cache  in  the  Congo,  the 
almost  successful  robbery  of  the  cache  by 
Mayo,  and  the  romance  of  Miss  Weeks  and 
Mulhall. 

The  picture  contains  its  quota  of  animals  and 
jungle  settings  fairly  authentic  in  appearance. 
Mulhall,  famed  ivory  hunter,  hears  of  the 
death  in  the  Congo  of  the  partner  with  whom 
he  had  cached  a  large  quantity  of  tusks.  Word 
comes  from  his  gun-bearer,  played  by  Everett 
Brown,  negro,  and  Mulhall,  suspecting  the 
death  was  not  accidental,  leaves  for  Africa. 
Mayo  sends  for  his  former  sweetheart,  Miss 
Weeks,  and  her  father,  Phillips  Smalley,  plan- 
ning that  they  should  supply  the  equipment  of 
an  expedition  to  find  the  ivory. 

Mulhall  arrives,  has  Brown  act  as  guard  for 
the  expedition,  and  follows  the  safari.  Just 
before  they  arrive  at  the  location  of  the  cache, 
a  leopard  attacks  Miss  Weeks  at  night,  and 
Mulhall  appears  opportunely  to  save  her.  At 
the  scene  of  the  ivory  hideout  Mulhall  forces 
from  Mayo  a  confession  that  he  killed  Mul- 
hall's  partner.  Mayo,  escaping  into  the  jungle, 
is  killed  by  lions,  and  the  indication  is  that 
Miss  Weeks  is  not  too  sorry,  since  Mulhall 
is  ready  to  act  as  substitute. 

Produced  and  distributed  by  Mayfair.  Directed  by 
Andrew  L.  Stone.  Story  and  continuity  by  Merton 
S.  Parker.  Edited  by  Frank  Atkinson.  Sound,  Ear! 
N.  Crain.  Cameraman,  Jules  Cronjager.  Release  date, 
Mav   15,  1932.    Running  time,  63  minutes. 

CAST 

Ross   King  Jack  Mulhall 

Diane  Cameron  Barbara  Weeks 

Phil  Talbot  Frank  Mayo 

Mr.   Cameron  Phillips  Smalley 

Dr.  Smith  Fred  Parker 

Kuba   Everett  Brown 


Trapeze 

(Protex) 
German  Drama 

This  story  of  circus  life  and  the  triangular 
complications  which  develop  from  a  peculiarly 
daring  trapeze  act,  was  directed  and  super- 
vised by  E.  A.  Dupont,  who  handled  the  famed 
"Variety,"  starring  Emil  Jannings  a  few  years 
back,  and  features  the  actress  Anna  Sten,  who 
has  but  recently  arrived  in  Hollywood  for 
American  film  work.  The  Protex  Trading  Cor- 
poration is  distributing  in  this  country,  the 
company  being  the  distribution  arm  of  Leo 
Brecher,  promoter  of  foreign  films  in  this  coun- 
try. It  is  showing  at  his  Little  Carnegie  Play- 
house in  New  York. 

Contributing  probably  more  than  any  other 
factors  to  the  interest  of  the  audience  were,  on 
the  one  hand,  the  work  of  Miss  Sten;  on  the 
other,  the  manner  in  which  Dupont  continu- 
ously strives  for,  and  in  a  measure  achieves 
innumerable  unusual  camera  angles,  producing 
bizarre  detail  effects  of  people  and  objects, 
which  at  least  demonstrate  the  facility  of  the 
camera,  add  significance  to  the  atmosphere  of 
the  extraordinary  which  is  the  circus. 

The  story  concerns  Anna  Sten,  as  the  newly 
arrived  Russian  bareback  rider  at  the  German 
circus;    Reinhold   Bernt,   Adolf  Wohlbrueck, 


animal  attendants.  The  circus  is  financially 
in  difficulty  when  Curt  Gerron,  in  the  charac- 
ter role  of  the  mechanic,  shows  his  new  and 
daring  contrivance  which  spins  a  couple  high 
in  the  air  and  finally  hurtles  them  on  two 
trapezes  released  by  mechanism  by  an  attendant 
upon  whom  their  safety  depends. 

Miss  Sten  and  Bernt  undertake  the  stunt, 
considered  certain  death,  after  she  goads  him 
into  taking  the  risk,  calling  the  bluff  of  his 
continued  bragging.  They  become  famous. 
Wohlbrueck,  his  best  friend,  operates  the 
lever.  Bernt  falls,  is  crippled,  and  takes  the 
lever  in  his  friend's  place,  while  the  latter 
assumes  the  partnership  in  the  act.  Miss  Sten 
marries  Bernt  out  of  sympathy,  but  is  in  love 
with  Wohlbrueck,  who  returns  the  feeling. 
Bernt  learns  of  the  situation,  is  completely 
stunned  as  he  takes  the  lever  for  the  last  ap- 
pearance of  the  act  for  the  season.  The  guilty 
couple  believe  they  are  doomed,  as  they  take 
their  places  for  the  performance.  Bernt's 
thought,  however,  is  not  of  vengeance,  we  un- 
derstand, but  he  is  so  disturbed  that  he  moves 
the  lever  a  second  too  late.  Miss  Sten  catches 
the  end  of  a  rope,  her  partner  makes  the  tra- 
peze, and  rescues  her  high  in  the  air.  Bernt 
resigns,  walks  out  of  the  show,  leaving  the  two 
together. 

Produced  by  Harmonie-Film.  Distributed  by  Pro- 
tex Trading  Corp.  Directed  and  supervised  by  E.  A. 
Dupont.  Story  by  Alfred  Machard.  Manuscript 
adaptation  by  Rudolf  Katscher  and  Egon  Eis.  Pho- 
tographed by  Friedel  Behn-Grund  and  Akos  Farkas. 
Sound,  Walter  Rushland.  Music  by  Paul  Dessau. 
Release  date.  May  2,  1932.    Running  time,  80  minutes. 

CAST 

Marina   Anna  Sten 

Jim    Reinhold  Bernt 

Robby   Adolf  Wohlbrueck 

Press  agent    Otto  Wallburg 

Grimby   Curt  Gerron 


High  Speed 

(  Columbia  ) 
Rack  Track  Drama 

Buck  Jones,  generally  found  astride  a  pony 
in  the  cow  country  and  behind  a  neck  kerchief 
and  under  a  sombrero,  here  is  astride  a  racing 
car,  behind  goggles  and  under  a  driver's  helmet, 
as  an  auto  racing  driver. 

The  majority  of  the  film  is  occupied  with  the 
crashing,  rushing  footage  of  the  tracks.  A 
neighborhood  New  York  theatre  audience 
seemed  rather  moderately  entertained  by  the 
effort.  Jones  becomes  the  guardian  of  appealing 
little  Micky  McGuire,  whose  father  has  died 
as  a  result  of  injuries  sustained  in  a  race.  Jones 
joins  William  Walling  as  partner,  Walling 
being  the  manufacturer  of  a  new  motor  and 
anxious  to  win  a  race  as  an  advertisement  for 
the  motor.  The  group  opposing  Walling  has 
so  far  succeeded  in  scotching  every  attempt,  and 
Jones  enters  determined  to  win,  and  planning 
to  use  the  resultant  money  for  an  operation  on 
Mickey,  a  cripple. 

Wallace  MacDonald,  pretending  to  be  suitor 
for  the  hand  of  Loretta  Sayers,  Walling's 
daughter,  is  in  reality  a  gang  henchman.  Jones 
goes  through  a  fence  and  is  barred  from  racing, 
with  MacDonald  largely,  responsible  for  the 
order.  Jones  joins  the  police  force,  corners  one 
of  MacDonald's  men  in  a  holdup  and  digs  out 
the  rest  of  the  evidenc.e  to  confirm  his  sus- 
picions of  crooked  work.  Incidentally,  he  takes 
Miss  Sayers  as  a  bonus  for  his  good  work,  but 
she  is  not  at  all  unwilling. 

Produced  and  distributed  by  Columbia.  Directed  by 
D.  Ross  Lederman.  Story  by  Harold  Shumate. 
Adaptation  and  dialogue  by  Adele  Buffington.  Camera- 
man, Teddy  Tetzlaff.  Sound,  George  Cooper.  Re- 
lease date,  April  2,  1932.     Running  time,  62  minutes. 

CAST 

Bill   Buck  Jones 

Peggy   Loretta  Sayers 

Carliss   Wallace  MacDonald 

Buddy   Mickey  McGuire 

Captain  of  Police  Ed  Le  Saint 

Preston   William  Walling 

Ham   Ward  Bond 

Kane   Dick  Dickinson 

Kelly   Martin  Faust 

Tim   Joe  Bordeaux 

Whipple   Pat  O'Malley 

Bowers   Ed  Chandler 


Torchy's  Two  Toots 

(Educational) 
Fair  Comedy 

Another  of  the  Torchy  series  from  the  short 
stories  by  Sewell  Ford,  with  Ray  Cooke, 
freckled  and  robust,  as  the  bubbling  office  boy 
who  makes  life  miserable  for  office  manager 
Frank  Pangborn  and  aids  boss  Edmund  Breese. 
This  time  he  saves  Breese  from  an  embarrass- 
ing situation  and  the  loss  of  a  fat  contract, 
after  a  plane  ride  with  boss's  daughter,  Patsy 
Bellamy.  A  fair  comedy  effort. — Running  time, 
20  minutes. 


Perfect  Control 

(Universal) 
Good 

The  youngsters  will  go  for  this  short  for  all 
they  are  worth,  because  Babe  Ruth  shows  them 
how  to  pitch  a  fast  ball,  a  curve,  a  knuckle 
ball,  and  demonstrates  the  keenness  of  his  bat- 
ting eye.  A  schoolroom  story,  involving  Frank- 
lin Pangborn  as  the  bespectacled  teacher,  and 
the  dream  of  a  pupil  who  falls  asleep  over  his 
arithmetic  lesson,  is  well  done,  serving  ex- 
cellently to  present  the  subject  matter.  The 
rapidly  evolving  baseball  season  makes  the 
short  especially  worth  while. — Running  time,  9 
minutes. 


Color  Scales 

(MGM) 

Interesting 

Interesting,  in  a  measure  instructive,  are 
these  shots  in  color  of  various  species  of  fish. 
The  setting  in  the  San  Francisco  aquarium, 
and  Pete  Smith  renders  the  accompanying 
dialogue.  Photography  is  unusually  good. — 
Running  time,  9  minutes. 


Summer  Daze 

(  Paramount) 
Only  Fair 

Karl  Dane  prefers  sleeping  to  anything  else 
and  George  Arthur  induces  him,  with  their 
wives,  to  rough  it  a  bit  on  a  trip.  There  is 
little  that  is  active  or  particularly  amusing  in 
the  number,  and  an  audience  at  the  New  York 
Rialto  seemed  but  little  enthused. — Running 
time,  20  minutes. 


Secretary  Preferred 

(RKO) 

Action 

There  is  rapidity  of  pace  in  this  Van  Beu- 
ren  produced  number  for  RKO  release  which 
makes  it  a  highly  satisfactory  short.  Taken 
from  one  of  the  Liberty  Magazine  short  sto- 
ries, it  concerns  the  plan  of  a  pair  of  crooks 
to  have  an  emerald  necklace  delivered  to  the 
office  of  a  man  about  town.  Then  they  call, 
say  it  was  a  mistake,  and  retrieve  the  jewel. 
Before  the  plan  becomes  effective,  however, 
he  makes  a  present  of  the  necklace  to  his  sec- 
retary, which  spoils  the  plan  not  a  little.  Sus- 
tains the  interest  well. — Running  time,  1 1 
minutes. 

Strange  as  It  Seems 

(Universal) 
Unusual,  Interesting 

One  of  the  John  Hix  group  of  oddities  the 
world  over,  filmed  in  color,  interesting  in  the 
strangeness  of  the  subjects  pictured.  Shots : 
university  student,  athlete  with  but  one  leg; 
colored  girl  singer,  who  has  carried  pins  in  her 
mouth  since  childhood ;  bit  of  nature  showing 
fish  life  at  the  bottom  of  the  sea. — Running 
time,  9  minutes. 


May    14,  1932 


MOTION    PICTURE  HERALD 


49 


f  ; 

4 


S/r^e/  traffic  was  blocked  and  police  assistance  was  needed  while  a   line  three  blocks  long  was  formed  by  children  waiting  to  see  the 

Junior  Matinee  at  the  Carlton  theatre  in  Brooklyn. 

40  THEATRES  TO  START  JUNIOR  SHOW 


700  Turn  Out  for 
Tribute  to  Thomas 


(  Picture  on  page   1 5  ) 

The  testimonial  banquet  tendered  at  the 
Astor  Hotel  in  New  York  on  Monday  night 
by  the  Eastern  division  of  the  motion  pic- 
ture industry  is  now  history,  but  it  might 
well  long  be  remembered  by  the  700-odd 
film  people  who  attended  as  one  of  the  most 
impressive  tributes  ever  paid  to  an  execu- 
tive— independent  or  otherwise.  Represen- 
tatives of  practically  every  important  organ- 
ization were  there,  joined  by  independent 
and  circuit  operators,  leading  distribution 
executives,  friends  and  competitors  of 
Thomas  in  the  state  rights  field.  They 
came  all  the  way  from  Chicago  and  Detroit 
to  honor  the  chief  of  First  Division  Pic- 
tures, and  from  Washington,  Philadelphia, 
Scranton,  Pittsburgh,  northern  New  Jersey, 
Albany,  Buffalo,  Long  Island  and  else- 
where. 

The  affair  got  under  way  promptly  at 
8 :30  P.M.  when  Rudolph  Sanders,  chair- 
man of  the  committee  and  an  exhibitor  from 
Brooklyn,  sounded  the  gavel  to  introduce 
Louis  Nizer,  of  the  New  York  Film  Board, 
as  toast-and-roastmaster.  Mr.  Thomas  was 
the  first  victim,  Nizer  taking  him  merrily 
over  the  hurdles  with  a  verbal  description 
of  some  of  the  pre-film  activities  of  the  dis- 
tributor. 

Next  heard  from  was  Sidney  Samuelson, 
who  brought  the  best  wishes  of  independent 
members  of  Allied.  He  was  followed  by 
Michael  O'Toole,  of  the  MPTOA,  who  ex- 
tended felicitations  "on  behalf  of  the  rest  of 
the  independents  who  are  not  represented 
by  Mr.  Samuelson's  organization." 

Harry  Kosch,  operating  the  Roxy  in  New 
York  spoke  from  the  dias  and  so  did  Ned 
Depinet  and  others ;  all  voiced  glowing 
tributes  to  the  honor  guest,  who  was  ad- 
vised by  Al  Lichtman  not  to  take  the  testi- 
monial too  seriously  "because  if  you  don't 
make  good  pictures  you're  mud." 


Children  Storm  Brooklyn  House 
In  Experimental  Show;  Rita 
McGoldrick  Hostess;  Circuit 
Plans  to  Continue  Policy 

Forty  Brooklyn  theatres  of  the  Randforce 
Amusement  Company  will  immedately  put 
into  operation  a  policy  of  junior  matinees 
for  children,  after  a  line  of  children  that 
extended  for  three  blocks,  stormed  the  Carl- 
ton theatre  last  Saturday  at  the  first  of 
these  performances,  in  the  nature  of  an  ex- 
periment by  the  circuit. 

Rita  C.  McGoldrick,  who  conducts  the 
Junior  Show  department  of  Motion  Pic- 
ture Herald,  and  is  herself  a  Brooklyn 
resident,  acted  as  hostess  and  chaperon  at 
the  Saturday  performance,  and  had  been 
primarily  responsible  for  inducing  the  cir- 
cuit to  inaugurate  the  junior  matinee  policy. 

Street  traffic  was  halted,  police  help  was 
enlisted  at  the  Carlton  as  the  children 
waited  to  enter  the  house.  It  is  pointed  out, 
in  this  connection,  that  the  theatre  is  in  a 
section  where  few  children  have  attended 
motion  picture  theatres,  and  the  Carlton 
has  numbered  its  child  attendance  as  a  very 
small  percentage  of  the  total  audience.  On 
hand  to  welcome  the  youngsters,  who 
ranged  in  age  from  two  to  16,  and  in  some 
instances  were  accompanied  by  parents,  was 
Uncle  Robert,  extremely  well  known  to 
children  through  his  radio  programs  de- 
signed for  their  enjoyment. 

The  admission  at  Saturday's  performance 
was  15  cents,  with  the  option  to  those  pres- 
ent of  remaining  for  the  regular  show  fol- 
lowing the  junior  matinee  at  no  additional 
charge.  On  the  program  were  a  newsreel, 
a  short  of  an  educational  nature,  two  fea- 
tures selected  from  the  approved  lists  of 
club  reviewing  groups,  and  community 
songs.  A  floating  American  flag  appeared 
on  the  screen  at  the  opening  of  the  per- 
formance, which  drew  the  children  prompt- 
ly to  their  feet  to  sing  "The  Star  Spangled 
Banner,"  as  rendered  on  the  organ. 

It  is  planned  to  give  the  shows  at  the. 
Randforce  houses,  which  were  taken  over 
from  Fox  Theatres  some  time  ago,  on 
Saturday,  either  in  the  morning  or  earlv 


Von  Sternberg  and 
Miss  Dietrich  Return 


Josef  von  Sternberg  will  direct  "The 
Blonde  Venus,"  Paramount  picture,  over 
which  he  disagreed  with  studio  officials, 
after  refusing  to  accept  the  script  handed 
him  by  B.  P.  Schulberg.  Marlene  Dietrich, 
who  followed  von  Sternberg  from  the  set, 
will  take  the  leading  role  as  originally  in- 
tended. 

A  statement  from  Paramount  on  the 
situation  said :  "Paramount's  declared  right 
to  control  the  screen  activities  of  artists 
and  directors  under  contract  was  reaf- 
firmed. .  .  ."  Von  Sternberg  stated:  "I 
still  believe  I  was  right  in  seeking  to  test 
whether  a  director  and  an  artist  can  be 
compelled  under  their  contracts  to  direct 
and  perform  in  any  story  assigned  to  them. 
When  it  became  apparent,  however,  that  the 
final  determination  of  this  test  could  not  be 
recorded  for  at  least  a  year,  and  when  I 
realized  that  this  process  might  keep  Miss 
Dietrich  from  the  screen  for  that  length  of 
time  I  felt  this  to  be  unfair  both  to  her  and 
to  the  motion  picture  public,  and  so  I  de- 
cided to  settle  my  differences  with  Para- 
mount out  of  consideration  for  the  interests 
of  the  star." 


St.  Louis  Firm  Income  $41,470 

The  St.  Louis  Amusement  Company,  con- 
trolled by  Warner  and  now  in  receivership, 
had  a  net  operating  income  of  $41,470.48 
for  the  period  from  November  26,  1931,  to 
April  1,  1932,  according  to  a  report  filed  by 
the  receivers,  Roy  F.  Britton  and  Henri 
Chouteau. 


afternoon,  every  two  weeks  or  once  each 
month,  in  accordance  with  the  continued 
success  of  the  policy.  The  movement  thus 
inaugurated  in  Brooklyn  follows  similar 
successful  ventures  in  cities  over  the  coun- 
try. 


50 


MOTION    PICTURE  HERALD 


May    14,    193  2 


THEATRE  RECEIPTS 


The  total  of  theatre  receipts  from  189  theatres  in  31  major  cities  of  the  country  for  the  calendar 
week  ended  May  7,  1932,  showed  a  gain  of  $183,583  over  the  previous  calendar  week,  ended  April 
30,  when  183  houses  in  30  cities  recorded  $2,193,153.  The  total  for  the  more  recent  seven-day  period 
reached  $2,376,736.  Two  new  high  individual  record  figures  were  established  during  the  later  week, 
at  the  Strand  in  Des  Moines  and  Kirby  in  Houston,  both  with  MGM's  "Grand  Hotel,"  while  four 
new  low  record  grosses  were  recorded.  This  compares  with  one  new  "high"  and  11  new  "lows" 
during  the  preceding  week. 

(Copyright,  1932:  Reproduction  of  material  from  this  department    without  credit  to  Motion  Picture  Herald  expressly  forbidden) 


Theatres 


Current  Week 


Previous  Week 


Picture 


Gross 


Picture 


Gross 


Albany 

Harm-Bleeker  ..  2,300  25c-40c 

Leland    1,350  20c-25c 

Ritz   1,146  20c-25c 

RKO  Palace  ...  4.000  2Sc-60c 

Strand    1.900  35c- 50c 

Baltimore 

Auditorium    1,600  50c-*1.50 

Europa                      267  25c-50c 

Hippodrome    2.250  25c-50c 

Keith's    2,500  25c-50c 

Loew'i    Century  3,076  25c-60c 

Loew's  Parkwaj      987  15c-35c 

Loew'i  Stanley..  3,532  25c-60c 

Loew's  Valencia  1,487  25c-35c 

New    1,600  25c-50c 

Boston 

Keith's    2,800  25c-60c 

Keith-Boston    ..  2,500  25c-50c 

Loew's  Orpheum  3,100  25c-50c 

Loew's  State  ..  3,700  25c-50c 

Majestic                  1,800  50c-$1.50 

Metropolitan  ...  4,350  35c-75c 

Paramount    1,800  25c-50c 

Scollay  Square..  1,800  25c-50c 

Uptown    2,000  25c-60c 

Buffalo 

Buffalo    3,500  30c-65c 

Century    3,000  25c-50c 

Court   Street    ..  1,800  25c 

Great  Lakes  ...  3,000  25c-50c 

Hippodrome    2,100  25c-35c 

Hollywood                  300  25c-40c 

Lafayette    3,300  25c 

Charlotte 

Broadway    1,167  25c -50c 

Carolina    1,441  25c-40c 


"Amateur  Daddy"  (Fox)   8,200 

(6  days) 

"High   Speed"   (Col.)   1,612 

(3  days) 

"While   Paris   Sleeps"   (Fox)   1.875 

(3  days) 

"The   Avalanche"   (First  Div.)....  3.100 

(6  days) 

"Symphony  of  Six  Million"  (Radio)  8,600 
(3  days) 

"Misleading  Lady"   (Para.)    7,180 

(3  days) 

"So  Big"  (W.  B.)   6,940 

(6  days) 

"Grand  Hotel"  (MGM)   18,000 

(2nd  week) 

"Lost  Gods"  (Principal)   and   950 

"The  Love  Parade"  (Para.) 

(6  days  and  Sun.  midnite  show) 

"Fireman,  Save  My  Child"  (F.  N.)  10,000 

(6  days  and  Sun.  midnite  show) 

"The  Mouthpiece"   (W.  B.)    7,850 

(6  days) 

"Misleading   Lady"    (Para.)    1S.200 

(6  days) 

"The   Wet   Parade"    (MGM)   3,800 

(6  days) 

"The   Miracle   Man"    (Para.)   15,500 

(6  days) 

"The  Wet  Parade"  (MGM)    2,800 

(6  days) 

"The  Trial  of  Vivienne  Ware"  ...  6,000 
(Fox)  (6  days) 


"Symphony  of  Six  Million"  (Radio)  20.000 

•Lena  Rivers"   (Tiff.)    20,500 

'But  the  Flesh  is  Weak"  (MGM)  22,000 

•Letty  Lynton"   (MGM)   22,000 

'Grand  Hotel"  (MGM)   28,000 

(2nd  week) 

'Man  Wanted"   (W.   B.)   40.000 

"The   Miracle  Man"   (Para.)   18,500 

(6  days  and  Sun.  midnite  show) 

"So  Big"  (W.  B.)    13,500 

'The  Miracle  Man"  (Para.)    14,500 

"This  is  the  Night"  (Para.)   24,000 

"Man   Wanted"   (W.   B.)   17,800 

(25c-40c) 

"After  Tomorrow"   (Fox)   1,800 

(4  days) 

"The  Miracle  Man"  (Para.)    15,000 

"Sky  Bride"   (Para.)   7.000 

'Vanity    Fair"    (Allied)   1,700 

"Hell's  House"  (Zeidman)   8,000 

•So  Big"  (W.  B.)    6,000 

(6  days) 

"Night  Court"  (MGM)    6,000 

(3  days) 

"When  A  Feller  Needs  A  Friend"  5,500 
(MGM)  (3  days) 


"The  Wet  Parade"  (MGM)   6,680 

(6  days) 

"Tarzan,  the  Ape  Man"  (MGM)..  1,720 
(3  days) 

"Cheaters  at  Play"   (Fox)   1,965 

(3  days) 

"It's  Tough  to  be  Famous"  (F.N.)  1,835 
(3  days) 

"Play  Girl'  (W.  B.)    1,710 

(3  days) 

"World  and  the  Flesh"  (Para)..  7,100 
(3  days) 

"Young  Bride"  (Pathe)    6,928 

(3  days) 

"Man   Wanted"    (W.    B.)   6,600 

(6  days) 

"Grand  Hotel"  (MGM)   24,000 

(1st  week) 

"A  Waltz  by  Strauss"  (German)  1,100 
(6  days) 

"A  Woman  Commands"  (Radio)..  9,500 
(6  days  and  Sun.  midnite  show) 

"Love  Affair"  (Col.)   7,250 

(6  days) 

"When  A  Feller  Needs  A  Friend"  24,000 

(MGM)   (6  days) 

"Arsene  Lupin"  (MGM)   4,950 

(6  days) 

"World  and  the  Flesh"  (Para.)...  14,300 
(6  days) 

"Arsene    Lupin"    (MGM)   3,100 

(6  days) 

"Cheaters  at  Play"  (Fox)   4,850 

(6  days) 

"Girl  Crazy"   (Radio)   20,500 

"The  County  Fair"  (Monogram)..  20,000 

"Night  Court"   (MGM)   23,000 

"The  Wet   Parade"   (MGM)   22,000 

"Grand  Hotel"  (MGM)   27,000 

(1st  week  ) 

"The  Misleading  Lady"   (Para.)..  42,000 

"World  and  the  Flesh"   (Para.)..  17,500 

"The  Lost  Squadron"  (Radio)   14,000 

"World  and  the  Flesh"  (Para.)....  13,000 

"World  and  the  Flesh"   (Para.)..  22,400 

"Prestige"    (Pathe)    14,000 

"Woman  from  Monte  Carlo"  (F.N.)  1,400 
(4  days) 

"The  Wet  Parade"   (MGM)   13,900 

"Alias  the  Doctor"  (F.N.)   6,700 

"Behind  the  Mask"  (Col.)    11,000 

"Beauty  and  the  Boss"  (W.  B.)..  4,000 
(3  days) 

"Behind  the  Mask"  (Col.)   4,500 

(3  days) 

"This  is  the  Night"  (Para.)   3,000 

(2  days) 

"Misleading  Lady"  (Para.)   4,000 

(2  days) 

"Sky    Bride"    (Para.)   3,500 

(2  days) 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  INI 
to  date) 


High   1-24  "Reducing"    $18,500 

Low  2-13-32  "Tonight  or  Never"   4,820 

High  5-2  "Strangers  May  Kiis"   8,100 

Low  12-26  "Ex-Flame"    2,900 

High  10-31  "East  of  Borneo"    4,950 

Low  4-16-32  "The  Wiser  Sex"   1,830 

High  10-24  "Susan  Lenox"    10,350 

Low  3-5-32  "Fireman,  Save  My  Child"  5,000 

High  10-12  "Two  Hearti  in  Waltz  Time  2,200 

Low   11-30  "Immortal  Vagabond"   450 

High  4-9  "Bachelor  Apartment"    16,080 

Low  2-6-32  "Manhattan  Parade"    4,000 

High  4-11  "Tailor  Made  Man"    30,000 

Low  3-26-32  "The  Wiser  Sex"   16,000 

High  1-30-32  "Emma"    5,600 

Low  1-10  "Lottery  Bride"    3,100 

High  4-11  "Strangers  May  Kiss"    33,500 

Low  12-12  "The  Big  Parade    10,400 

High  1-3  "Going  Wild"    4,500 

Low  6-13  "Too  Young  to  Marry"    2,400 

High  1-10  "Man  Who  Came  Back"....  18,000 

Low  4-30-32   "Cheaters  at   Play"    ....  4,850 

High  12-5  "Frankenstein"    27,000 

Low  3-26-32  "Explorers  of  the  World"  16,000 

High  4-9-32  "Steady  Company"   26,000 

Low  12-26  "The  Deceiver"    16.500 

High  1-24  "Hell's  Angels"    31.500 

Low  3-26-32  "Polly  of  the  Circus"....  18,000 

High  4-11  "City  Lights"    25,000 

Low  7-18  "Man  in  Possession"    19,000 

High  1-31  "No  Limit"    44,500 

Low  7-4  "I  Take  This  Woman"   30,000 

High  1-17  "Right  to  Love"   25,000 

Low  12-26  "His  Woman"    9,500 

High  9-26  "Monkey  Business"    15.000 

Low  12-26  "X  Marks  the  Spot"   10,000 

High  3-28  "My  Past"    39,500 

Low  3-19-32  "Dancers  in  the  Dark"....  17,000 

High  2-14  "Cimarron"    25.600 

Low  3-5-32  "Cheaters  at  Play"   5.800 

High  8-8  "Politics"    35.100 

Low  12-26  "Flying  High"    9,100 

High  2-14  "Free  Love*    26,300 

Low  4-30-32  "Alias  the  Doctor"   6,700 

High  4-11  "Ten  Cents  a  Dance"    24,100 

Low  12-19  "Leftover  Ladies"    6.400 


May    14,  1932 


MOTION    PICTURE  HERALD 


5! 


[THEATRE  RECEIPTS  — CONT'D] 


Theatres 

Chicago 

Chicago    4,000  35c-85c 

McVickers    2,284  35c-85c 

Oriental    3,940  35c-8Sc 

Palace    2,509  35c-85c 

Roosevelt    1,591  35c-85c 

State  Lake    2,776  35c-85c 

United  Artists..  1,700  35c-85c 

Cincinnati 

Keith's    1,600  25c-40c 

RKO  Albee    3.300  35c-75c 

RKO  Family  ...  1,140  15c-25c 

RKO  Lyric    ....  1.400  30c -50c 

RKO  Palace   ...  2,700  30c-50c 

RKO  Strand   ...  1,350  25c-40c 


Current  Week 


Previous  Week 


Picture 


Shuberts    2,200 

Ufa-Taft    400 

Cleveland 

Allen    3,300 

Cinema    1,200 

Ohio    1,500 

RKO  Hippodrome  3,800 

RKO  Palace   ...  3,100 

State    3,400 

Stillman    1,900 

Warners'  Lake..  800 

Denver 

Denver    2,300 

Huff'n's  Aladdin  1.500 

Huffman's  Rialto  900 


50c-$1.50 
34c-49c 

25c-50c 
30c 
50c-$1.50 
25c-50c 
25c-75c 
25c- 50c 
25c 
25c-50c 


25c-65c 
35c-75c 
20c-50c 


Gross 


Huffman's  Tabor  2,000  25c-50c 

Orpheum    2,600  25c-65c 

Paramount    2.000  25c-50c 

Des  Moines 

Des  Moines   ...  1,600  25c-60c 

Orpheum    1,776  15c-35c 

Paramount    1,700  25c-60c 

Strand    1,100  20c-35c 

Detroit 

Downtown    2,750  25c-50c 

Fisher    2,300  25c-60c 

Foot    5,000  25c-50c 

Michigan    3,000  25c-75c 

Paramount    3,450  25c-60c 

United  Artists..  2,000  25c-75c 

Hollywood 

Chinese    2,500  50c-$1.30 

Pan.    Hollywood  3,000  35c-65c 

W.  B.  Hollywood  3.000  35c-50c 


"The  Mouthpiece"  (W.  B.)    36,000 

"The  Wet  Parade"  (MGM)   24,000 

"Sky  Bride"  (Para.)    38,000 

"The  Office  Girl"  (Radio)   26.000 

"Explorers  of  the  Worla"  (Raspin)  9.000 

(6  davs-2nd  week) 

"Symphony  of  Six  Million"  (Radio)  21,000 

"This  is  the  Xight"   (Para.)   19.500 

"Behind  the   Mask"   (Col.)   4.250 

"Amateur    Daddy"    (Fox)   20,000 

"Get  That  Girl"  (Talmadge)   2.080 

(4  d&ys) 

"Silver' Lining"  (U.  A.)   1.120 

(3  days) 

"Night   Court"    (MGM)..   11.000 

(7  days  and  Sat.  midnite  show) 

"Symphony  of  Six  Million"  (Radio)  12,000 
(7  days  and  Sat.  midnite  show) 

"Young  Bride"   (Pathe)    2,600 

(4  days) 

"Beautv  and  the  Boss"  (W.  B.)  1,400 
(3  davs) 

"Grand  Hotel"  (MGM)   17,000 

"Damaged  Suols"  (Public  Welfare)  1.500 
(30c-50c-2nd  week) 

•'The   Wet    Parade"    (MGM)   16,000 

"Express  13"  (Ufa)  and    1.000 

"Die  Privatsekretaerin"  (Capital) 

"Grand   Hotel"   (MGM)    25,000 

"The  World  and  the  Flesh"  (Para.)  13,500 

"The  Big  Timer"  (Col.)   21,500 

"Disorderly    Conduct"    (Fox)   18,000 

"Destry   Rides  Again"    (U.)    7,000 

"So  Big"  (W.  B.)   6.100 

"World  and  the  Flesh"   (Para.)..  14,000 

"The  Crowd  Roars"   (W.  B.)   7,000 

"A  Waltz  by  Strauss"  (German)..  2,700 

"Destry    Rides   Again"    (U.)   6.000 

(25c-60c) 

"The  Silent  Witness"  (Col.)   15.000 

"The   Wet   Parade"    (MGM)   9,000 

"So  Big"   (W.  B.)   9,500 

"Lena  Rivers"   (Tiff.)   4,500 

(4  days) 

"Racing  Youth"  (U.)    3.000 

(3  days) 

"Sky   Bride"   (Para.)   6,300 

(25c-50c-4  days) 

"The  Mouthpiece"  (W.  B.)    4.000 

(3  days) 

"Grand  Hotel"  (MGM)    11,000 

($1.00-$1.50) 

"Symphony  of  Six  Million"  (Radio)  14,C00 

"So  Big"   (W.  B.)   15.000 

"Trial   of   Yivienne   Ware"    (Fox)  26,000 

"Sky  Bride"   (Para.)   27,500 

"Strange  Case  of  Clara  Deane"..  10.000 
(Para.) 

"Scarface"    (U.    A.)   15,000 

(2nd  week) 

"Grand  Hotel"   (MGM)   34,400 

($5.00  premiere-6  days) 

"Amateur    Daddy"    (Fox)   11,300 

"The  Crowd  Roars"   (W.  B.)   22,000 

($2.00  premiere) 


Picture 


Gross 


"So  Big"  (W.  B.)   44,000 

"The  Miracle  Man"   (Para.)   13,300 

(2nd  week) 

"Misleading  Lady"  (Para.)   31,000 

"Careless   Lady"    (Fox)   22,500 

"Explorers  of  the  World"  (Raspin)  16,000 

(1st  week) 

"Young  America"  (Fox)   8,000 

"Tarzan,   the  Ape  Man"   (MGM)  16,000 
(8  days-3rd  week) 


'Final    Edition"    (Col.)    4,400 

'Carnival  Boat"   (Pathe)   26,000 

"The  Gay  Buckaroo"  (Standard)  1,950 
(4  days) 

'Passport  to  Paradise"  (Mayfair)  1,050 
(3  days) 

'World  and  the  Flesh"  (Para.) . .  9,000 
(7  days  and  Sat.  midnite  show) 

'The   Miracle    Man"    (Para.)   14,000 

(7  days  and  Sat.  midnite  show) 

'Girl    Crazy"    (Radio)    2,275 

(4  days) 

'Devil's   Lottery"    (Fox)    1,225 

(3  days) 


'Damaged  Souls"  (Public  Welfare)  1,500 
(6  days-women  only-lst  week) 


"The  Miracle  Man"   (Para.)   19,000 

"A  Waltz  by  Strauss"  (German)  1,200 

"Symphony  of  Six  Million"  (Radio)  18,000 

"Carnival    Boat"    (Pathe)...   24,000 

"But  the  Flesh  is  Weak"  (MGM)  21,000 

"After  Tomorrow"  (Fox)   5,000 

"Man    Wanted"    (W.    B.)   6,000 


'The  Miracle  Man"  (Para.)    15,000 

'Careless   Lady"    (Fox)   5.000 

900 
1,350 
7,500 
11,000 

:'This  is  the  Night"  (Para.)   9,000 


'A  House  Divided"  (U.)  

(3  days) 

'Business   and   Pleasure"  (Fox).. 
(4  days) 

'Cohens  and  Kellys  in  Hollywood" 

(U.) 

'Sky  Devils"  (U.  A.)  


"The  Miracle  Man"  (Para.)  

'Symphony  of  Six  Million"  (Radio) 


5,200 


'World  and  the  Flesh"  (Para.)...  6,000 

(4  days) 

'The  Misleading  Lady"  (Para.)... 

(3  days) 

'Careless   Lady"  (Fox)  

(4  days) 

"The  Deceiver"  (Col.)  

(3  days) 


"Scandal  for   Sale"    (U.)   6,000 

"World  and  the  Flesh"   (Para.)..  16,000 

"Young  America"   (Fox)    24,000 

"The    Mouthpiece"    (W.    B.)   33,000 

"The  Wet  Parade"   (MGM)   9,000 

(2nd  week) 

'Scarface"  (U.  A.)   19,000 

(1st  week) 


'Careless  Lady"  (Fox)...   22,400 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 


High  1-23-32  "Two  Kirfds  of  Women"..  67,000 

Low  7-18  "Women  Love  Once"    26,250 

High  2-7  "Doorway  to  Hell"   38,170 

Low  3-5-32  "Broken  Lullaby"    20,000 

High  3-7  "My  Past"    46,750 

Low  6-27  "Party  Husband"    19,450 

High  4-2-32  "Cheaters  at  Play"   33,000 

Low  1-3  "Follow  the  Leader"    18,600 

High  4-11  "Dishonored"                      ...  30,350 

Low  6-6  "Tabu"    10,100 

High  12-12  "Frankenstein"    44.000 

Low   4-30-32  "Young  America"   8,000 

High  3-21  "City  Lights"    46,562 

Low  1-16-32  "Cock  of  the  Air"   13,000 


High  2-13-32  "Ben  Hur"    5,500 

Low  8-22  "A  Holy  Terror"    2,900 

High  11-14  "The  Spider"    35,000 

Low  5-7-32  "Amateur  Daddy"    20,000 

High  2-14  "No  Limit"  and  ) 

"Boudoir  Diplomat"  (   4.275 

Low  8-22  "Lawless  Women  and ) 

"Man   in   Possession"    (   1,990 

High  2-14  "Reducing"    21.308 

Low    3-26-32    "After    Tomorrow"   8,300 

High  8-15  "Politics"    29,500 

Low  4-23-32  "It's  Tough  to  be  Famous"  9,000 

High  6-6  "Connecticut  Yankee"    5,978 

Low  8-22  "Honeymoon  Larte"    2,500 


High  1-30-32  "Hell  Divers"    26,000 

Low  4-9  "Ladies'  Man"    12.000 


High  12-5  "Frankenstein"    30.008 

Low  4-18  "Unfaithful"    10.00(1 

High  5-2  "Laugh  and  Get  Rich"   4o.oOO 

Low  7-18  "Arizona"    18.000 

High  12-5  "Possessed"    KUXM 

Low  6-20  "Vice  Squad"    li.Ott 


High  10-3  "Five  Star  Final"    15.. "XI 

Low  7-4  "Big  Business  Girl"    2.JU0 


High  8-8  "Politics"    25.0U. 

Low  12-26  "Husband's  Holiday"    12.500 

High  4-11  "Connecticut  Yankee"    12.000 

Low  11-28  "Heartbreak"    3,5* 


High  3-21  "City  Lights"    14,000 

Low  11-28  "Metf  in  Her  Life"    5,500 


High  1-10  "Hell's  Angels"    22,000 

Low  4-16-32  "The  Broken  Wing"   7,000 


10,500      High  1-30-32  "Emma"   

Low  9-12  "American  Tragedy"   

9,800      High  2-14  "Cimarron"   

Low  2-13-32  "Murders  inthe  Rue  Morgue. 


High  8-29  "Sporting  Blood"  and  ) 

"Murder  by  the  Clock"  f  

Low  2-13-32  "Hatchet  Man"  ( 

and  "No  One  Man"  f  

2,000      High  5-7-32  "Grand  Hotel"   

Low  3-28  "Gentleman's  Fate"  ( 
1,200  and  "Boudoir  Diplomat"  f  


13.000 
6,000 
18.000 

5.500 


15.000 


O.onn 

11,000 


1,500 


'The   Mouthpiece"    (W.  B.). 


13.80- 


High  7-31  "Trader  Horn"   36.000 

Low  10-31  "Yellow  Ticket"   9.000 

High   4-30-32   "Careless   Lady"    22,400 

Low  2-6-32  "Ladies  of  the  Big  House"  7,000 

High  2-7  "Little  Caesar"    30,000 

Low  11-7  "Honors  of  the  Family"    7.0M 


52 


MOTION    PICTURE  HERALD 


May    14,  1932 


[THEATRE  RECEIPTS  —  CONT'D] 


Theatres 

Houston 

Kirby    1,654  25c-50c 

Loew's    State...  2,700  25c-50c 

Metropolitan  ...  2,512  25c-50c 

RKO  Majestic  .  2,250  25c-50c 

Indianapolis 

Apollo    1,100  25c-50c 

Circle    2,600  25e-50c 

Indiana    3,300  25c-50c 

Lyric    2,000  25c-50c 

Palace    2,800  25c-50c 

Kansas  City 

Liberty    1,200  25c-S0c 

Mainstreet    3,049  35c-50c 

Midland    4.000  25c-50c 

Newman    2,000  35c-50c 

Pantages    2,200  20c-40c 

Uptown    2,200  25c  -50c 


Current  Week 


Previous  Week 


Picture 


Gross 


"Grand    Hotel"    (MGM)   15,000 

(50c-$1.50) 

"Night  Court"   (MGM)   8,000 

"The  Miracle  Man"  (Para.)   7,200 

"Behind  the  Mask"  (Col.)   4.000 

"So  Big"   (W.   B.)   5.000 

"Sky  Bride"  (Para.)    6,000 

"Ladies  of  the  Jury"   (Radio)   18,000 

(25c-65c) 

"Young  America"  (Fox)   8,000 

"Scarface"    (U.   A.)   7,000 

"The  Miracle  Man"  (Para.)   4,250 

(7  days  and  Sat.  midnite  show) 

"Symphony  of  Six  Million"  (Radio)  15,000 

(7  days  and  Sat.   late  show) 

"Letty  Lynton"  (MGM).   15,500 

(7  davs  and  Sat.  midnite  show) 

"So  Big"  (W.  B.)    9,000 

(7  davs  and  Sat.  midnite  show) 

"The  Big  Timer"  (Col.)    5,000 

"The  County  Fair"  (Monogram)..  4,200 
(25c-40c) 


Picture 


Gross 


"Alias  the  Doctor"   (F.  N.)   4,500 

"Love  Affair"  (Col.)   6,200 

"World  and  the  Flesh"  (Para.)..  7,500 

"Symphony  of  Six  Million"  (Radio)  8,500 


"Man  Wanted"  (W.  B.)   5,000 

"It's  Tough  to  be  Famous"  (F.N.)  6,000 

"The  Miracle  Man"  (Para.)   13,000 

(9  days) 

"Steady  Company"  (U.)    8,000 

"The   Wet   Parade"    (MGM)   7,750 


"It's  Tough  to  be  Famous"  (F.N.)  4,000 
(7  days  and  Sat.  midnite  show) 

"Young   America"    (Fox)    13,000 

(7  days  and  Sat.  late  show) 

"The  Wet  Parade"  (MGM).   13,000 

(7  days  and  Sat.  midnite  show) 

"The  Miracle  Man"   (Para.)   11,000 

(7  days  and  Sat.  midnite  show) 

  6,900 

3,300 


"Play  Girl"  (W.  B.). 
"The  Wiser  Sex"  (Para.)  , 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1131 
to  date) 


High  5-7-32  "Grand  Hotel"    15,000 

Low  3-26-32  "Dancers  in  the  Dark"   3,000 

High  5-2  "Trader  Horn"   19^00 

Low  6-27  "Five  and  Ten"    5,000 

High  10-24  "Palmy  Days"   14,000 

Low  7-25  "Secret  Call"    6,500 

High  2-14  "Cimarron"    18,000 

Low  1-16-32  "Girl  of  the  Rio"   2,000 


High  6-13  "Daddy  Long  Legs"   10,000 

Low   12-26  "Surrender"    3,300 

High  2-14  "Cimarron"   13,900 

Low  8-22  "Traveling  Husbands"   4,000 

High  1-17  "Her  Man"    25,000 

Low  3-26-32  "Lady  with  a  Past"   10,000 

High  1-10  "Under  Suspicion"   13,000 

Low  9-12  "East  of  Borneo"    5,730 

High  5-2  "Trader  Horn""    22,000 

Low  4-16-32  "Are  You  Listening?"   e,500 


High  1-9-32  "Peach  O'  Reno"  .. 
Low  4-23-32  "Scandal  for  Sale".. 

High  1-23-32  "Hell  Divers"   

Low  5-9  "Quick  Millions"   

High  2-27-32  "Shanghai  Express" 
Low  3-26-32  "Alias  the  Doctor" 


25.500 
12,000 
30,400 

7,500 
25,000 

8,000 


High  1-10  "Girl  of  Golden  West" 

Low  4-30-32  "The  Wiser  Sex"  .... 


8.000 

3,300 


Los  Angeles 

Loew's  State....  2,416  35c-65c 

Orpheum    2.750  35c-65c 

Paramount    3,596  35c-65c 

RKO    2,700  25c-40c 

W.  B.  Downtown  2,400  25c-50c 

W.  B.  Western.  2,400  35c-50c 


"Devil's   Lottery"   (Fox)   25,500 

"Cohens  and  Kelly s  in  Hollywood"  7,200 

(U.) 

"Scarface"   (U.  A.)    20,500 

(2nd  week) 

"Impatient   Maiden"   (U.)    14,C00 

(25c -50c) 

"The   Gay   Caballero"    (Fox)   14.000 


"The    Mouthpiece"    (W.  B.). 


8,200 


"Disorderly  Conduct"   (Fox)   27,300 

"Lost  Squadron"  (Radio)   8,000 

(2nd  week) 

"Scarface"    (U.    A.)   36,000 

(1st  week) 

"The  Big  Timer"  (Col.)   14,500 

'It's  Tough  to  be  Famous"  (F.N)  11,000 

"So  Big"  (W.  B.)   6,700 


High  10-25 
Low  3-5-32 
High  1-9-32 
Low  12-26  " 
High  10-31 
Low  2-6-32 
High  1-9-32 
Low  2-6-32  ' 
High  2-7  " 
Low  4-23-32 


'Susan  Lenox"   

'The  Silent  Witness"  

"Frankenstein"   

Heaven  ori  Earth"   

"Beloved  Bachelor"  

"Tomorrow  and  Tomorrow" 

"Men  of  Chance"  

"The  Secret  Witness"   

Little  Caesar"   

"Destry  Rides  Again"  


39,000 

6,963 
34.000 

6,500 
41.000 

7,500 
22,100 

7.000 
27.000 

6,200 


Milwaukee 

Alhambra    2,660  25c -50c 

Palace    2,587  25c-60c 

Riverside    2,180  25c-50c 

Strand    1,406  25c- 50c 

Warner    2,500  25c -60c 

Wisconsin    3,275  25c-65c 

Minneapolis 

Aster                       812  20c-25c 

Lyric    1.238  20c-40c 

Minnesota    4.000  30c-75c 

RKO  Orpheum  .  2,900  25c-50c 

State    2,300  25c-50c 

Montreal 

Capitol    2,547  26c-60c 

Imperial    1,914  15c-40c 

Loew's    3,115  30c-75c 

Palace    2,600  30c-99c 

Princess    2,272  25c-65c 

Strand                      750  15c -50c 


"The  Stowaway"  (U.)    1,800 

(3  days) 

"The  Miracle  Man"  (Para.)   7,800 

"Symphony  of  Six  Million"  (Radio)  7,500 

"Are    You    Listening?"  (MGM)...  4,800 

"So  Big"  (W.  B.)   8,000 

"Trial   of   Vivienne   Ware"    (Fox)  13,800 


"The  Big  Timer"  (Col.)   750 

(3  days) 

"Steady  Company"   (U.)   725 

(4  days) 

"Cohens  and  Kelly s  in  Hollvwood"  2,000 
(U.) 

"Sky  Bride"   (Para.)   22,500 

"Young   Bride"    (Pathe)   14.000 

"Tarzan,  the  Ape  Man"  (MGM)..  9.000 


'Amateur  Daddy"  (Fox)  and    11.500 

'Careless  Lady"  (Fox) 

'Mistig-ri"  (Fr.  Para.)   5,300 


'Cohens  and  Kellys  in  Hollywood''  15,500 
(U.) 

'The  Miracle  Man"  (Para.)   14,500 

'Three  Wise  Girls"  (Col.)  and...  9,500 
•Men  in  Her  Life"  (Col.) 
(15c-65c) 

"Broken  Lullaby"  (Para.)  and....  4,200 
"Check  and  Double  Check"  (Radio) 


'Shop  Angel"  (Tower)    5,000 

'Tarzan,  the  Ape  Man"  (MGM)...  7,500 

(2nd  week) 

'Girl  Crazy"  (Radio)   8,000 

"The  Broken  Wing"  (Para.)  and  4,500 

"Sporting  Chance"  (Peerless) 

"The  Mouthpiece"   (W.  B.)   8,800 

"World  and  the  Flesh"   (Para.)..  14.300 


'Law  and  Order"  (U.)  

(3  days) 
'Love  Affair"  (Col.)  

(4  days) 
'Behind  the  Mask"  (Col.). 


750 
750 
2,000 


'The  Miracle  Man"  (Para.)   23,000 


"It's  Tough  to  be  Famous"  (F.N.) 
"The  Wet  Parade"  (MGM)  


15,000 
8,000 


'So  Big"  (W.  B.)  and   11,500 

'Heart  of  New  York"  (W.  B.) 


'Une  Heure  Pres  de  Toi"   5,000 

(2nd  week)  (Para. -French) 

'Devil's  Lottery"  (Fox)   14,000 

"Frankenstein"    (U.)   14,000 


'Girl   Crazy"   (Radio)   9,000 

and  "Secret  Service"  (Radio) 

"Lovers  Courageous"  (MGM)  and  3,500 
"Beast  of  the  City"  (MGM) 


High  2-20-32  "The  Guardsman"    2,000 

Low  4-18  "Men  CaU  It  Love"    900 


4,000 
1,200 


High  5-30  "Kiki"   

Low  1-24  "Men  on  Call"   

High  6-27  "Daddy  Long  Legs"   32,000 

Low  12-19  "His  Woman"    18,000 

High  12-14  "Cimarron"    30,000 

12,800 
10.000 


Low  3-26-32  "Prestige" 
High   1-2-32  "SookyT'  . 


Low  14-18  "Body  and  Soul"    6.000 


High  1-H)  "Just  Imagine"   

Low  12-25  ''The  Guardsmar/'  ) 
I. 


18,008 

8,000 
40,000 

2.800 
16,500 
9,000 

19,500 
10,500 
22,500 
7,200 


2-14  "London   Calling"  ) 

and  "Sisters"  f   5,200 

Low  6-27  "East  Lynne"  and  f 

"Can  Love  Decide?"  )   3,000 


and  "The  Tip-Off* 
High  1-17  'Office  Wife' 
Low  12-26  "Mad  Parade"  and  ) 

"Reckless  Living"  J  

High  4-2-32  "Fireman,  Save  My  Child" 

Low  7-18  "Stepping  Out"   

High  4-2-32  "One  Hour  With  You".... 

Low  12-26  "The  Yellow  Ticket"   

High  4-1  "CSty  Lights"  

Low  7-18  "Coloners  Lady"  .  


High 


May    14,  1932 


MOTION    PICTURE  HERALD 


53 


[THEATRE  RECEIPTS  --CONT'D] 


Theatres 


Current  Week 


Picture 


Gross 


Previous  Week 


Picture 


Gross 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1*31 
to  date) 


New  York 

Astor    1,120  50c-$2.00 

Cameo    549  25c -75c 

Capitol    4,700  35c-$1.50 

Embassy    598  25c 

Gaiety    820  50c-$1.50 

Mayfair    2,300  35c-85c 

Paramount    3,700  40c-$1.00 

Rialto    1,949  40c-$1.00 

Rivoli    2,103  40c-$1.00 

Roxy    6,200  35c-$1.50 

Strand    3,000  35c-85c 

Winter  Garden..  1,493  35c-$1.00 

Oklahoma  City 

Capitol    1,200  10c-50c 

Criterion    1,700  10c-50c 

Liberty    1,500  10c-35c 

Mid-West    1,500  10c-50c 

Omaha 

Orpheum    3,000  25c-50c 

Paramount    2.900  25c-60c 

State    1,200  l5c-35c 

World    2.5O0  25c-40c 

Ottawa 

Avalon    990  10c-35c 

Capitol    2.592  15c- 60c 

Centre    1.142  15c-60c 

Imperial    1.091  10c-40c 

Regent    1.225  15c-60c 

Rideau    1.000  10c-35fc 


"Grand  Hotel"   (MGM)   24,100 

(3rd  week) 

"Wild   Women  of  Borneo"   4.30O 

(First  Division)   (2nd  week) 

"Letty  Lynton"  (MGM)   "8.889 

All  Newsreel    6,683 

"Symphony  of  Six  Million"  (Radio)  6,000 
(3rd  week) 

"The  Roadhouse  Murder"  (Radio)  8.500 

"Behind  the  Mask"  (Col.)   64.100 

"The  Wet  Parade"  (MGM)   11,900 

(2nd  week) 

"The  Miracle  Man"  (Para.)   11,965 

(2nd  week) 

"Trial  of  Vivienne  Ware"  (Fox)..  37.200 

"So   Big-"    (W.    B.)   21.146 

"The  Mouthpiece"  (W.  B.)   22,571 

(3rd  week) 

"Night  Court"  (MGM)   4,000 

"So  Big"  (W.  B.)   4,700 

"After  Tomorrow"   (Fox)   900 

(3  days) 

"Murders  in  the  Rue  Morgue"  (U.)  1.000 
(4  days) 

"Cohens  and  Kellys  in  Hollywood"  4.500 
(U.) 


'Scandal  for  Sale"  (U.)    9.500 

"Scarface"  (U.  A.)   10,500 

"The  Gay  Caballero"  (Fox)  and..  900 
'After    Tomorrow"  (Fox) 
(4  days) 

"Freaks"    (MGM)    400 

(3  days) 

"Lovers  Courageous"  (MGM)  and  6,250 
"Devil's  Lottery"  (Fox) 


"Passionate  Plumber"  (MGM)   1,500 

and  "Daddy  Long  Legs"  (Fox) 
(3  G3.ys) 

"Fireman,  Save  My  Child"  (F.N.)  1,500 
(3  days) 

"Tarzan,  the  Ape  Man"  (MGM)..  9,500 
(6  days) 

"It's  Tough  to  be  Famous"  (F.N.)  5,200 
(6  days) 

"The  Misleading  Lady"   (Para.)..  1,600 

(10c-50c-3  days) 

"Heart  of  New  York"  (W.  B.)   1,750 

(10c-50c-3  days) 

"Hotel   Continental"   (Tiff.)    2.800 

(3  days) 

"Careless  Lady"  (Fox)    2,700 

(3  days) 

"Bad  Girl"  (Fox)  and    1.900 

"Disraeli"  (W.  B.) 
(3  days) 

"Business  and  Pleasure"  (Fox)  and  1,700 
"Monsters  of  the  Deep"  (Principal) 
(3  days) 


"Grand  Hotel"  (MGM)  

(2nd  week) 
"Wild  Women   of  Borneo"  

(First  Division)   (1st  week) 
"Are  You  Listening?"  (MGM)  

All  Newsreel   


"Symphony  of  Six  Million"  (Radio) 

(2nd  week) 
"Cohens  and  Kellys  in  Hollywood" 

(U.) 

"Sky  Bride"  (Para.)  


"The  Wet   Parade"  (MGM). 

(1st  week) 

"The  Miracle  Man"  (Para.). 

(1st  week) 
"Amateur  Daddy"  (Fox)  


"Famous  Ferguson  Case"  (F.  N.) 


'The  Mouthpiece"  (W.  B.). 
(2nd  week) 


"World  and  the  Flesh"  (Para.).. 
'The  Miracle  Man"  (Para.)  


'Impatient    Maiden"  (U.). 

(4  days) 
'Sky   Spider"  (Mayfair)... 

(3  days) 
'Scandal    for    Sale"  (U.). 


24,200 
7,000 

52,209 
6,734 
7,500 
7,600 

41,800 
18,000 

26,000 
43,200 
15,791 
37,531 


3,400 
8,200 
1,200 
850 
3,700 


9,500 


High  1-2-32  "Hell  Diver 
Low  11-14  "The  Champ"  , 


24,216 
18,759 


'Cohens  and  Kellys  in  Hollywood" 
(U.) 

"The  Miracle  Man"  (Para.)   7,500 

"The  Wiser  Sex"  (Para.)  and.....  500 
'Manhattan  Parade"  (W.B.) 
(3  days) 

'Ben   Hur"    (MGM)   and   950 

"The  Expert"  (W.  B.) 
(4  days) 

"Greeks  Had  A  Word  for  Them"  6,000 
(U.  A.)  and  "Safe  in  Hell"  (F.N.) 


'After   Tomorrow"    (Fox)   1,250 

(3  days) 

"Business  and  Pleasure"  (Fox)...  1,000 
(3  days) 

"Miracle    Man"    (Para.)   7,800 

(6  days) 

"Girl    Crazy"    (Radio)    5,000 

(6  days) 

"Carnival    Boat"    (Pathe)   1,500 

(3  days) 

"Racing   Youth"    (U.)...   1,500 

(3  days) 

"Cohens  and  Kellys  in  Hollywood"  2,500 

(U.)   (3  days) 

"Michael  and  Mary"  (U.)    2,000 

(3  days) 

"Woman  from  Monte  Carlo"  (F.N.)  1,600 
and  "No  No  Nanette"  (F.N.-revival) 
(3  days) 

"Under  Eighteen"  (W.  B.)  and....  1,400 
"Cheaters  at   Play"  (Fox) 
(3  days) 


High  1-9-32  "Mata  Hari" 
Low  12-19  "Flying  High" 
High  1-3  Newsreels   

Low  5-7-32  Newsreels   


110,466 
48,728 
9,727 

6,683 


High  12-12  "Frankenstein"   , 

Low   4-30-32   "Cohens   and   Kellys  in 

Hollywood"  

High  2-7  "Finn   and   Hattie"   ! 

Low  12-26  "Heaven  on  Earth"   

High  2-27-32  "Shanghai  Express"  

Low  6-27   "Dracula"   and  ) 

"Hell's    Angels"  }  

High  1-9-32  "Dr.  Jekyll  and  Mr.  Hyde" 

Low  12-19  "The  Struggle"  

High    1-2-32  "Delicious" 


Low  3-5-22  "Cheaters  at  Play" 
High  1-17  "Little  Caesar"   


Low  4-2-32  "The  Missing  Rembrandt". 

High  9-19  "Five  Star  Final"   

Low  6-6  "Maltese  Falcon"   


High  2-7  "Illicit"   

Low  4-30-32  "World  and  the  Flesh'; 

High  2-21  "Cimarron"   

Low  12-5  "Cor/solation  Marriage" 

High  1-24  "Under  Suspicion"   

Low  6-20  "Big  Fight"  and  ) 

"Drums  of  Jeopardy"  J  ••• 


High  9-19  "Young  as  You  Feel". 
Low  4-30-32  "Scandal  for  Sale".. 


High  2-14  "Cimarron"   

Low  5-7-33  "Scandal  For  Sale"   

High  3-19-32  "Broken  Lullaby"   

Low  3-26-32  "Fireman,  Save  My  Child" 
High  3-14  "Trader  Horn"  

Low  5-7-32  "After  Tomorrow"  ) 

"Freaks"  j  


High  4-11  "Men  Call  It  Love" 
Low  11-28  "The  Cisco  Kid"  . 


53,800 

7,600 
85,900 
35,700 
64.600 

4,500 
67,100 
14,100 
133,000 
30,000 
74,821 

8,012 
59,782 
16,692 


11,000 

3,400 
15,500 
4,400 
7,200 

900 

11,000 
3,700 


25.550 
9,500 

16,250 
5,500 

10,000 

1,300 


16,000 
4.500 


High  1-2-32  "Sidewalks  of  New  York'M 

and  "Viennese  Nights"  and  \  3,700 
"Alexander  Hamilton"  J 

Low  6-27  "My  Past"  and  ) 

"Fifty  Million"  Frenchmen"  J   1,900 

High  5-16  "Devil  to  Pay"    6,300 

Low  1-3  "Sunny"    2,900 

High  5-9  "Trader  Horn"    7.000 

Low  3-26-32  "The  Expert"  and  ) 

"Working  Girls"      J  ....  2,200 

High  1-23-32  "Suicide  Fleet"  and) 

"Dance  Team"        J   6,208 

Low  12-26  "Cuban  Love  Song" ) 

and  "His  Women"  J   3,909 


Philadelphia 


Arcadia    600  50c 

Boyd    2,400  35c-75c 

Chestnut    1,300  50c-$1.50 

Earle    2,000  25c-65c 

Fox    3,000  35c -75c 

Karlton   1,009  40c-50c 

Keith's    1,800  30c-50c 

Mastbaum    4,800  35c-75c 

Stanley    3,700  3Sc-75c 

Stanton    1,700  25c-65c 


"Hotel  Continental"  (Tiff.)    2,000 

(6  days) 

"The  Miracle  Man"   (Para.)   16,000 

(6  days) 

'Grand  Hotel"  (MGM)   20,000 

(6  days-2nd  week) 

'Famous  Ferguson  Case"  (F.N.)..  17,000 

(6  days) 

"TriaJ  of  Vivienne  Ware"  (Fox)..  20,000 

"The  Wiser  Sex"  (Para.)   4,000 

(6  days) 

'The  Crowd   Roars"    (W.   B.)....  8,500 
(6  days) 

"The  Rich  Are  Always  With  Us"  44,000 

(Para.)  (6  days) 

"The  Mouthpiece"   (W.   B.)   18,000 

(6  days) 

"The   Wet   Parade"    (MGM)   8,000 

(6  days-2nd  week) 


"Beast  of  the  City"  (MGM)  

(5  days) 

"But  the  Flesh  is  Weak"  (MGM) 
(6  days) 

"Grand   Hotel"  (MGM).....  

(4  days-lst  week) 
"Cohens  and  Kellys  in  Hollywood" 

(U.)  (6  days) 
"Young    America"  (Fox)  

(6  days) 

"Tarzan,  the  Ape  Man"  MGM).. 
(6  days) 

"Panama  Flo"  (Pathe)  

(6  davs) 

"Play  Girl"  (W.  B.)  

(6  days) 

"The  Crowd  Roars"   (W.  B.)  

(6  days-2nd  week) 
"The    Wet    Parade"  (MGM)  

(6  days-lst  week) 


1,900       High  12-17  "The  Guardsman"    6.500 

Low  4-30-32  "Beast  of  the  City"   1,900 

16,500   

14,000   

17,500      High  1-2-32  "Makers  of  Men"   27.090 

Low  11-28  "Touchdown"    13,000 

22,000      High  2-7  "Man*  Wbo  Came  Back"   40,000 

Low  3-26-32  "Shop  Angel"    17.080 

5,500      High  5-2  "City  Lights"    8,000 

Low  3-21   "Resurrection"    3,000 

7,000      High  1-30-32  "Arrowsmith"    27,000 

Low    4-30-32    "Panama    Flo"    7,000 

42,500      High  1-2-32  "Her  Majesty,  Love"    65,000 

Low  10-24  "24  Hours"    28,000 

14,000      High  12-19  "Frankenstein"    31.000 

Low  7-25  "Rebound"    8,000 

9.500      High  3-21  "Last  Parade"   16,500 

Low  2-27-32  "Men  In  Her  Life"    7.000 


MOTION    PICTURE  HERALD 


f  THEATRE  RECEIPTS --CONT'D] 


Theatres 


Current  Week 


Previous  Week 


Picture 


Gross 


Picture 


Gross 


Portland,  Ore. 

Fox  Paramount.  3.068  25c -60c 

Hamrick's  Music  1,800  2Sc-35c 
Box 

Rialto   1,400  2Sc-35c 

RKO    Orpheum  1,700  25c -50c 

United   Artists..  945  25c-50c 


Providence 

Fays    1,600  15c -50c 

Loew's  State  ..  3.800  15c-50c 

Majestic    2,400  15c -50c 

Paramount    2,300  15c-50c 

RKO  Albee  ....  2,300  15c-50c 

RKO  Victory  ..  1.600  10c-35c 

St.  Paul 

Paramount    2.300  25c-50c 

Riviera    1,300  2Sc-50c 

RKO  Orpheum  2,600  25c-50c 

Tower    1,000  15c -25c 

San  Francisco 

El  Capitan   ....  3,100  25c-60c 

Filmart  Foreign  1,400  35c-50c 
Talkies 

Fox    4,600  35c-60c 

Golden  Gate  ...  2,800  25c-60c 

Orpheum    3,000  25c-50c 

Paramount    2,670  25c-60c 

United    Artists.  1,200  25c-60c 

Warfield    2,700  35c-60c 

Warners    1.385  35c-50c 

Seattle 

Blue  Mouse    950  25c 

Fifth  Avenue...  2.750  35c-75c 

Liberty    2,000  10c-25c 

Music  Box    950  25c-75c 

RKO  Orpheum..  2,650  25c-75c 

Toronto 

Imperial    3,444  15c-75c 

Loew's    2,088  15c-75c 

Shea's    2.60C  30c-75c 

Tivoli    1.600  15c-60c 

Uptown    3,000  15c-60c 

Washington 

Columbia    1.232  25c-60c 

Earle    2.323  25c -60c 

Fox    3,434  25c-60c 

Metropolitan    ...  1.833  25c-60c 

Loew's  Palace...  2,363  25c-60c 

Rialto    1,940  25c-60c 

RKO  Keith's  ...  1,832  25c-6ftc 


"Disorderly  Conduct"   (Fox)   13,700 

"Blonde  Crazy"  (Col.)   3.000 

(6  days) 

"The  Speckled  Band"  (First  Div.)  2.8CO 

"Lena  Rivers"  (Tiff.)   12,403 

"Scarface"  (U.  A.)   3.000 

(25c-35c) 

"Sin's  Pay  Day"  (Mayfair)   7,500 

"Letty  Lynton"   (MGM)   13,000 

"So  Big"   (W.   B.)   9,000 

"Sky   Bride"   (Para.)   6.000 

"Symphony  of  Six  Million"  (Radio)  9,200 

"The  Reckoning-"  (Monogram)  and  3,200 
"Office  Girl"  (Radio) 


"The  Miracle  Man"   (Para.)   8,500 

"World   and   the   Flesh"    (Para.)..  5,500 

"Young  Bride"  (Pathe)   12.000 

"Cohens  and  Kellvs  in  Hollywood"  1,500 
(U.) 

"Polly  of  the  Circus"   (MGM)   13,000 

"The  Song  is  Over"  (German)   1,900 

(2nd  week) 

"Sky    Bride"    (Para.)    44,000 

(25c-60c) 

"Behind  the  Mask"  (Col.)    13.000 

"Scandal    for    Sale"    (U.)   5.000 

"Trial   of   Vivienne    Ware"    (Fox)  13.000 

"Scarface"  (U.  A.)   23.000 

"Young  America"  (Fox)   16,000 

"Crowd   Roars"    (W.   B.)   13,500 

"Beauty  and  the  Boss"  (W.  B.)..  4,000 

"The   Wet    Parade"    (MGM)   12,000 

"Texas  Gun  Fighter"  (Tiff.)  and  5,500 
'Murder  at  Dawn"  (Big  4) 

"Scarface"  (U.  A.)   8,000 

"Symphony  of  Six  Million"  (Radio)  13,500 


•Forbidden"  (Col.)    18,000 

(15c-80c-6  days) 

'Are  You  Listening?"  (MGM)....  10,500 

(6  days) 

"Cock  of  the  Air"  (U.  A.)   12,000 

(15c-75c) 

'The  Lost  Squadron"  (Radio)   6,500 

(6  days-2nd  week) 

"Sunshine   Susie"    (British)    14,C0C 

(15c-65c-6  days) 

"Night   Court"   (MGM)   9.500 

"The  Miracle  Man"  (Para.)   18.000 

"Trial  of  Vivienne  Ware"  (Fox)..  21,000 

"Beauty  and  the  Boss"  (W.  B.)..  3,500 

'When  A  Feller  Needs  A  Friend"  18,000 
(MGM) 

'The  Doomed  Battalion"   (U.)   8,500 

'Symphony  of  Six  Million"  (Radio)  6,000 
(2nd  week) 


"The  World  and  the  Flesh"   13.000 

(Para.)  - 

"The  Crowd  Roars"  (W.  B.)   4,300 

"The  Gay  Caballero"  (Fox)    3,000 

"Carnival   Boat"    (Pathe)   10,000 

"Tarzan,  the  Ape  Man"  (MGM)..  1,000 
(3    days-2nd  week) 

"Arrowsmith"    (U.    A.)   2.000 

(4  days) 

"Lena  Rivers"   (Tiff.)   8,200 

"The  Wet  Parade"  (MGM)   15,000 

"The  Crowd  Roars"  (W.  B.)   10,000 

"Wrold  and  the   Flesh"   (Para.)..  6,100 

"Scandal  for  Sale"  (U.)   10,000 

"Destry  Rides  Again"   (U.)   3,000 

"The  Wet  Parade"  (MGM)   8,000 

"Freaks"  .(MGM)    5,500 

"It's  Tough  to  be  Famous"  (F.  N.)  12,000 

"The  Wiser  Sex"  (Para.)   2,000 


"The  Passionate  Plumber"  (MGM)  13,600 

"The  Song  is  Over"  (German)   2,750 

(1st  week) 

"But  the  Flesh  is  Weak"  (MGM)  34,000 

"Impatient  Maiden"   (U.)   12,000 

"Cohens  and  Kellys  in  Hollywood"  9,000 

(U.)— (25c-60c) 

"The  Miracle  Man"  (Para.)   18,000 

"Michael  and  Mary"  (U.)   6,000 

"The  Broken  Wing"  (Para.)   18,500 

"Beauty  and  the  Boss"  (W.  B.)..  5,000 
(5  days) 

"Destry  Rides  Again"  (U.)   4,300 

"Disorderly  Conduct"   (Fox)   12,000 

"The  Deceiver"   (Col.)   and   5,500 

"The  Hurry  Call"  (Radio) 

"The  Crowd  Roars"  (W.  B.)   7,500 

"Carnival  Boat"  (Pathe)    12,500 

"The  Miracle  Man"  (Para.)    19,000 

(6  days) 

"Beast  of  the  City"  (MGM)   11.000 

(6  days) 

"Wayward"  (Para.)   12,000 

(6  days) 

"The  Lost  Squadron"  (Radio)   11,500 

(6  days-lst  week) 

"She  Wanted  A  Millionaire"  (Fox)  13.000 

(6  days) 

"This   is   the   Night"    (Para.)   7.003 

"Man  Wanted"  (W.  B.)   16.000 

"Young   America"    (Fox)   14.000 

"Heart  of  New  York"  (W.  B.)..  4.000 

"But  the  Flesh  is  Weak"  (MGM)  23.000 

"The   Menace"  iCol.)   9.000 

"Symphony  of  Six  Million"  (Radio)  10.500 
(1st  week) 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 


High   1-3   "Paid"    26,000 

Low  5-23  "Young  Sinners"    11,000 

High  3-21  "Trader  Horn"   12,000 

Low  8-1  "Great  Lover"  and      t    2,700 

"Misbehaving  Ladies"  J 

High  2-14  "Cimarron"    20,000 

Low  5-23  "Irorf  Man"    8,500 

High  1-10  "Hell's  Angels"    12,500 

Low  3-5-32  "Shanghai  Express"   2,500 

High  2-7  "Inspiration"    25,500 

Low  3-26-32  "The  Passionate  Plumber"  8,500 

High  1-30-32  "Union  Depot"   11,200 

Low  12-26  "Her  Majesty,  Love"  and  I 

"Under  Eighteen"            f  . .  5.10C 

High    3-14    "Unfaithful"    14,000 

Low  8-8  "Secret  Call"   4,500 

High  3-19-32  "Behind  the  Mask"    15,800 

Low  7-4  "Sweepstakes"    3,200 

High  2-14  "Last  Parade"    11,000 

Low  11-21  "Way  Back  Home"    1.500 

High  8-22  "Smiling  Lieutenant"    12,000 

Low  1-17  "Paid"    7,000 

High  9-5  "Huckleberry  Finrt"    9,000 

Low  1-17  "Just  Imagine"   1,500 

High  2-14   "Cimarron"    28,000 

Low    1-30-32   "Forbidden"    10,000 

High  10-3  "Penrod  and  Sam"    4,000 

Low  1-24  "Along  Came  Youth"    1,000 

High  8-15  "Daddy  Long  Legs"    16,750 

Low  12-19  "Susan  Lenox"    12,000 

High   1-3   "Lightning"    70,000 

Low  2-20-32  'The  Guardsman"    29,000 

High  7-11  "Lawless  Woman"    20,000 

Low  7-4  "Lover  Come  Back"    9,500 

High  12-12  "Frankenstein"    23,000 

Low  5-7-32  "Scandal  for  Sale"   5,000 

High  1-9-32  "The  Champ"    35,600 

Low  7-18  "Women1  Love  Once"    10,000 

High  3-14  "Parlor,  Bedroom  and  Bath"  28,000 

Low  1-30-32  "X  Marks  the  Spot"   15,000 

High  3-26-32  "Fireman,  Save  My  Child"  19,000 
Low  11-28  "I  Like  Your  Nerve"    4,000 

High  4-18  "Trader  Horn"    17,000 

Low   1-2-32  'The   Boudoir  Diplomat"..  7,000 

High  1-10  "The  Lash"    11,500 

Low  3-12-32  "Morals  for  Women"  | 

and  "Hotel  Continental"  )  . . . .  5,000 

High  2-28  'City  Lights"    14,000 

Low  2-6-32  "High  Pressure"    5,500 

High  10-31  "Spirit  of  Notre  Dame"....  18,000 

Low  3-21  "Kept  Husbands"    10,000 

High  3-5-32  "Shanghai  Express"   25,500 

Low  6-20  "Always  Goodbye"    13,000 

High  4-18  "City  Lights"    22,000 

Low   12-19  "Ben  Hur"    9,508 

High  11-14  "Skyline"    16.500 

Low  6-27  "Painted  Desert"   10,009 

High  2-28  "Cimarron"    19,500 

Low  11-14  "The  Mad  Genius"    7,500 

High  4-25  "Don't  Bet  On  Women"  ...  14,000 

Low  10-17  "Ten  Night  in  a  Barroom"..  8,300 


May    14,  1932 


MOTION    PICTURE  HERALD 


55 


MANAGERS 
ROUND  TABLE  CLUB 

Charleis  E.uChickT  Lewis 

Qhaltmem.  and  £c/itot. 

cfJk  otVmen.  <zX^eetin^-  is, 

MOTION  PICTURE  HERALJ) 

Conducted  By  An  Exhibitor  For  Exhibitors 


BREAK  DOWN  THE  BARRIERS! 


ON  the  next  page  one  of  our  versatile  Club  cartoon- 
ists, Dick  Kirschbaum,  has  ably  illustrated  the  theme 
of  this  week's  chat.  In  fact  he  has  illustrated  it  sc 
well  that  after  a  first  glance  we  were  inclined  to  omit  all 
further  comment  and  let  the  cartoon  tell  the  whole  story. 

It  is  not  our  intention  to  make  any  ridiculous  statements 
or  hints  that  everybody  in  show-business  has  gone  haywire. 
Neither  will  we  imply  that  every  circuit  chief,  district  man- 
ager or  divisional  director  is  incompetent.  They,  as  well  as 
the  rest  of  us,  are  only  human.  If  they  are  tackling  their 
jobs,  handling  their  divisions  and  districts  and  covering  the 
home  office  contact  points  to  the  dissatisfaction  of  the  men 
in  the  field  who  are  responsible  for  the  operation  of  the 
theatres,  then  it  might  be  a  good  idea  to  take  stock  and 
determine,  within  reason,  where  the  fault  lies. 

Kirschbaum's  cartoon  Is  not  an  accident.  It  is  a  direct 
shot  at  the  bull's  eye  of  circuit  operation  based  upon  actual 
observation.  We  wanted  to  emphasize  our  point  so  strongly 
that  instead  of  expressing  ourselves  in  type  alone  we  asked 
Kirschbaum  to  make  up  the  cartoon. 

During  the  past  year  we  have  seen  any  number  of  houses 
pass  from  national  circuit  control  to  smaller  and  more  local 
groups.  We're  not  shouting,  "we  told  you  so"  because  too 
many  other  hundreds  predicted  the  same  condition  just  as 
far  back  as  we  did.  But  circuit  control  would  have  been  far 
more  successful  if  someone  with  sufficient  power  and  author- 
ity could  have  had  an  enlarged  picture  of  Kirschbaum's 
cartoon  hanging  on  the  wall  where  it  would  be  visible  all 
the  time. 

Home  office  interference  with  the  local  house  manager 
and  his  policies;  constant  orders  and  counter-orders  from 
the  district  and  division  chiefs,  and  last,  but  of  still  greater 
importance,  the  endless  amount  of  red-tape  and  budget 
cutting  of  merchandising  funds  which  generally  comes 
through  the  home  office  and  seemingly  disregards  any  local 
condition. 

The  present  budget  slashing,  salary  cutting  and  other  un- 
jsual  means  being  taken  to  reduce  overhead  seems  to  be  a 
definite  indication  that  the  circuits  are  still  battling  to  keep 
jut  of  the  deep,  deep  red.  Whether  they  arrived  at  that 
condition  via  the  present  economic  trouble  throughout  the 
country,  or,  by  reason  of  faulty  administration,  especially  in 
the  field,  we  won't  venture  to  say.  But  since  circuit  methods, 
as  used  up  to  this  time,  seem  to  be  inadequate  in  running 
all  those  theatres  profitably,  we  could  make  the  suggestion 
that  they  change  their  entire  set-up  so  as  to  leave  the 


manager  entirely  alone  and  free  to  operate  his  theatre  as 
he  sees  fit. 

In  other  words;  cut  the  leashes  and  break  down  those 
walls  and  let  that  house  manager  go  after  business  without 
hampering  or  handicapping  him  in  any  way.  No  matter 
how  deep  his  house  may  be  in  the  red  right  now  he  will 
probably  be  willing  to  stake  his  job  on  being  able  to  get 
into  the  black  if  left  alone. 

Surely  the  experiment  (if  you  want  to  call  it  such)  is  well 
worth  trying.  After  all  these  years  of  circuit  tactics  along 
other  lines  which  are  not  proving  satisfactory,  we  cannot 
see  where  the  circuits  can  lose  anything  by  reverting 
to  the  old  days  when  managers  operated  their  theatres  as 
they  saw  fit  and  in  accordance  with  existing  local  conditions. 

It  is  going  to  happen  anyway.  Aside  from  home  office 
and  executive  interference,  you  need  only  talk  to  the 
majority  of  circuit  managers  to  find  that  they  are  almost 
totally  lacking  in  enthusiasm  to  their  organizations  by  reason 
of  constant  changing  of  their  superiors,  added  reports  and 
extra  work  to  comply  with  home  office  orders. 

They  are  restricted  in  their  show-selling  to  such  an  extent 
that  they  cannot  make  use  of  their  talents  to  create  interest 
in  either  the  attractions  they  play  or  the  theatres  they  are 
running.  Their  home-office  and  superiors  seem  to  think 
that  they  can  always  sell  the  local  merchants  the  idea  that 
they  uoght  to  pay  money  to  advertise  the  theatre's  pic- 
tures. They  will  not  recognize  the  fact  that  the  theatre  too 
must  spend  a  little  to  make  a  little.  Even  the  old  Scotch 
exhibitor  was  sport  enough  to  spend  a  dollar  if  he  could  see 
a  chance  of  making  a  dollar.  So  apparently  the  circuit 
chiefs  have  trumped  the  Scotchman. 

We  can  see  only  success  in  reverting  to  the  "let- 
the-manager-run-the-theatre"  days.  Put  him  entirely  on  his 
own  responsibility  and  he  will  gladly  agree  to  gamble  his 
job  on  being  able  to  make  his  house  a  profitable  proposi- 
tion. Give  him  full  sway  to  do  as  he  pleases.  Show  him  in 
black  and  white  the  exact  operating  cost  of  the  theatre  and 
let  him  have  a  five  or  ten  percent  on  all  receipts  above 
that  sum. 

You  have  proven  that  present  methods  are  all  wrong,  now 
let  the  local  manager  prove  that  he  can  or  cannot  make 
money  for  you.  If  he  falls  down  he  will  have  no  one  to 
bla  me  but  himself.  If  he  makes  good,  all  concerned  will  bene- 
fit financially.  Does  all  this  sound  logical?  "CHICK." 


56  MOTION    PICTURE    HERALD  May    14,  1932 

LET  HIM  HURDLE  THOSE  WALLS! 


(See  Editorial  on  Preceding  Page) 


ATMOSPHERIC  FRONT 
HELPED  H.  HOFF  SELL 
A  DIETRICH  PICTURE 

An  exceptionally  attractive  front  with  a 
lot  of  Chinese  atmospheric  fixings  helped 
greatly  to  sell' "Shanghai  Express"  for  H. 
P.  Hoff,  manager  of  the  Bardavon  Theatre, 
Poughkeepsie,  N.  Y. 

A  week  in  advance,  Hoff  decorated  the 
inner  and  outer  lobbies  to  suggest  Chinese 
atmosphere ;  the  decorations  consisting  of 
several  Oriental  silk  panels  which  were  bor- 
rowed from  a  local  department  store. 

Black  silk  hangers  with  gold  Chinese  let- 
ters hung  on  the  pillars  of  the  lobby.  These 
were  also  borrowed  from  the  store.  On 
other  pillars  were  hangers  made  up  of 
heavy  red  paper  on  which  were  painted  the 
stars'  names  and  titles  in  Chinese  charac- 
ters. From  the  ceiling  of  the  lobby  were 
hung  Chinese  lanterns  and  red  crepe  paper 
streamers.  The  lighting  in  the  lobby  was 
changed  to  yellow  lights  in  place  of  the 
usual  white. 

A  large  wooden  banner  was  hung  under 
the  marquee  over  box  office  with  title  cut- 
out and  cut-outs  of  Dietrich  and  Brook 
directly  over  the  box  office — during  run  of 
picture.  The  title  cut-out  was  in  Chinese 
characters. 

Two  days  in  advance  a  walking  ballyhoo 
was  on  the  streets — consisting  of  a  man 
made  up  to  resemble  a  Chinaman.  Over  his 
shoulder  he  carried  a  bamboo  pole  with  a 
double  face  sign  on  each  end  of  it.  One  side 
read :  "Travel  with  Marlene  Dietrich  and 
Clive  Brook" — other  side  read :  "Aboard 
the  Shanghai  Express  at  the  Bardavon 
Theatre  starting  Saturday." 

Hoff  states  that  this  stunt  caused  plenty 
of  comment  and  so  we're  obliged  to  him  for 
passing  it  along.  We'll  be  looking  forward 
to  further  news  from  Poughkeepsie. 


F.  NAIFY  PROMOTED 
A  CO-OPERATIVE  AD 
AMONG  LOCAL  TRADE 

We  thought  that  the  picture  "Palmy 
Days"  had  about  run  its  course  in  all  sec- 
tions of  the  country  by  this  time  but  note 
that  it  was  played  only  a  short  time  ago  by 
Fred  Naify,  manager  of  the  Senator  Thea- 
tre, Chico,  Calif. 

Naify  promoted  a  very  good  cooperative 
ad  among  local  merchants  on  the  strength 
of  the  "Palmy  Days"  angle,  according  to 
a  tear  sheet  we  have  at  hand,  and  his  ad 
received  a  good  break  right  in  the  center. 


BOSCO  ON  PARADE! 


Photo  above  shows  members  of  the 
"Bosco  Club"  of  Huntington  Park,  Calif., 
taking  part  in  a  parade  staged  as  part  of 
the  Washington  Bi-Centennial  Celebra- 
tion, which  started  at  the  Warner  Theatre. 


WORLEY  PLAYED  UP  A 
MYSTERY  ANGLE  WHEN 
SELLING  GARBO  FILM 

A  tie-up  with  a  local  newspaper  proved 
the  means  of  boosting  trade  on  "Mata  Hari" 
when  that  picture  was  played  by  L.  C.  Wor- 
ley,  manager  of  the  Palace  Theatre,  Peoria, 
111.  The  topic  was  "Should  a  Star  Be  A 
Mystery?"  and  it  ran  for  four  days  in  ad- 
vance of  playdate. 

For  one  week  before  opening,  a  radio  sta- 
tion broadcasted  daily  in  conjunction  with 
"Tatler"  p/rogram  announcements  of  the 
showings.  A  large  department  store  also 
featured  a  full  window  display  on  new  straw 
hats  made  up  especially  from  style  stills  of 
those  worn  by  Miss  Garbo.  A  cafeteria  also 
aided  by  having  cards  printed  with  ad  of 
picture  on  the  reverse  side.  The  card  fea- 
tured one  of  the  many  free  ticket  gags. 

All  the  deal  cost  with  the  newspaper  was 
a  matter  of  fifty  guest  tickets  and  the  re- 
turns more  than  justified  Worley's  move  in 
that  direction.  His  other  tie-ups  also  con- 
tributed their  share  of  a  gratifying  gross  on 
the  attraction. 


Marines  Aided  Dawson 

A  tie-up  with  the  local  Marine  Corps  as 
well  as  the  Naval  Division  furnished  some 
corking  publicity  on  "Hell  Divers"  for 
Roger  Dawson,  manager  of  the  Palace  The- 
atre, Milwaukee,  Wis. 

The  Marines  paraded  to  the  theatre  on 
night  of  opening  and  the  Nav's  squad  of 
150  men  repeated  the  stunt  a  few  nights 
later.  A  special  screening  was  run  for  the 
officers  of  both  outfits  and  in  appreciation 
of  the  occasion  the  officers  loaned  the  the- 
atre flags,  machine  guns  and  other  material 
for  use  in  the  lobbv. 


May    14,  1932 


MOTION    PICTURE  HERALD 


57 


CRACKED-UP  'PLANE 
ATTRACTED  ATTENTION 
TO  ANDERSON'S  SHOW 

A  cracked-up  'plane  placed  so  as  to  repre- 
sent a  smash-up  in  front  of  his  theatre 
proved  the  means  of  attracting  much  atten- 
tion to  "Lost  Squadron"  when  that  picture 
was  played  by  John  W.  Anderson,  adver- 
tising manager  of  Bend  Theatres,  Bend, 
Ore. 

A  recent  crack-up  at  a  local  aviation  field, 
of  which  the  whole  town  knew  about,  pro- 
vided the  necessary  'plane  and  it  was  se- 
cured through  cooperation  from  the  Aviation 
Club.  This  stunt,  plus  the  fact  that  the 
picture  was  played  hot  with  the  larger 
cities,  resulted  in  excellent  business. 


Anderson  and  his  associates  are  on  the 
job  when  it  comes  to  obtaining  publicity 
and  other  examples  of  the  work  these  boys 
are  doing  will  be  presented  from  time  to 
time.  The  smashed  'plane  certainly  made  a 
realistic  tie-up  for  "Lost  Squadron." 


GEORGE  MEYERS  PUT 
OVER  COSTLESS  GAG 
THAT  MADE  BIG  HIT 

Showmen  who  are  interested  in  costless 
advertising  (and  who  isn't  these  days) 
might  like  to  try  out  a  stunt  recently  put 
over  in  connection  with  a  Kiddie  Club  mat- 
inee by  George  B.  Meyers,  advertising  man- 
ager of  the  Princess  Theatre,  Mayfield,  Ky. 

He  promoted  500  bags  of  cakes  from  a 
local  bakery  concern  at  no  cost  other  than 
the  overprinting  of  the  paper  bags.  Sev- 
eral days  in  advance  post  cards  were  mailed 
out  to  each  member  of  the  Kiddie  Club,  an- 
nouncing that  in  addition  to  presenting  each 
kid  with  a  bag  of  cakes,  there  would  be  a 
Big  Pie  Eating  Contest  on  the  stage  and  a 
large  five  pound  cake  for  the  winner.  It 
was  also  stated  that  many  other  games 
would  be  played.  Mention  was  given  the 
bakery  in  all  ads  and  printed  matter. 

Meyers  received  80  per  cent  response 
from  his  work  described  above  and  the  baker 
was  well  satisfied  with  his  end  of  the  deal. 
Incidentally,  the  bags  of  cakes  were  passed 
out  as  the  kids  left  the  theatre.  George  is 
doing  nicely  with  his  Kiddie  Club,  we 
hear,  and  understand  that  he's  using  some 
of  his  old  vaude  magician  tricks  as  another 
means  of  stimulating  interest.  He  shows 
the  tricks  and  then  tells  the  kids  to  return 
next  week  and  have  them  explained.  Here's 
hoping  that  he  has  a  large  number  of  them 
up  his  sleeve. 


"The 

Showman's 
Calendar" 

MAY 


1 9th 
20th 

21st 


22nd 
23  rd 


24th 


26th 

27th 
28th 
29th 


30th 
31st 


Mexican-U.S.  Peace— 1849 
Mecklenberg    Declaration  of 
Independence,  N.  C. 
Lindbergh's    Non-Stop  Flight, 
N.  Y.  to  Paris  1927 
Robert  Montgomery's  Birthday 
Martha  Washington's  Death — 
1802 

Richard  Wagner's  Birthday 
South   Carolina   Admitted  to 
Union — 1788 

Douglas  Fairbanks'  Birthday 
Dorothy  Lee's  Birthday 
Capt.    Kidd,    Famous  Pirate, 
Executed  in  London — 1701 
First  Telegraph  Message  Sent 
—1844 

Brooklyn  Bridge  Opened  — 
1883 

Empire  Day — Canada  and  Ber- 
muda 

Paul  Lucas'  Birthday 
Norma  Talmadge's  Birthday 
Walter  Huston's  Birthday 
Nathaniel  Green's  Birthday — 
1742 

Yanks'   First  Victory  at  Can- 
tigny— 1918 
Ascension  Day 

Wisconsin  Admitted  to  Union 
—1848 

Memorial  Day 

Walt  Whitman's  Birthday  — 
1819 


JUNE 


HOLLYWOOD  PREMIERE 
HELD  BY  DANNENBERG 
AND  CLEVELAND  CREW 

It  took  no  less  than  a  Hollywood  open- 
ing, all  the  way  from  soup  to  nuts,  to  satisfy 
Sid  Dannenberg,  Warner  exploitation  chief 
in  Cleveland,  Ohio,  that  the  right  sort  of 
treatment  was  being  accorded  "The  Crowd 
Roars"  when  that  picture  hit  the  city. 

Running  true  to  form,  the  house  was  kept 
dark  throughout  opening  day,  and  evening 
saw  the  enevitable  sun  arcs,  banners, 
speeches,  band,  celebrities  appearing  in 
evening  dress,  and  a  recording  of  the  event 
by  a  sound  news  truck.  One  of  the  accom- 
panying photos  shows  the  doors  closed 
and  the  front  and  marquee  gaily  decorated. 

Another  stunt  that  attracted  wide  atten- 
tion in  the  city  was  the  driving  of  a  racing 
car,  mounted  on  a  truck,  through  streets 
one  week  prior  to  opening. 


The  other  photo  shows  the  band  gathered 
on  sidewalk  in  front  of  theatre  on  opening 
night,  looking  on  while  Nat  Wolfe,  zone 
manager  of  Warner  theatres,  shakes  hands 
with  Milt  Jones,  a  local  racing  driver  who 
took  part  in  the  ceremonies.  Sid  Dannen- 
berg is  standing  between  the  two  men. 


1st  Two  cent  postage  stamp  rate 

established  between  U.S.  and 
Great  Britain— 1908 
Kentucky  Admitted  to  Union — 
1792 

Tennessee  Admitted  to  Union 
—1796 

Clive  Brook's  Birthday 
National  Swimming  Week 
Hedda  Hopper's  Birthday 
Confederate   Memorial  Day 
(Tennessee) 

King's  Birthday  (Canada  and 
Bermuda ) 

Jefferson  Davis'  Birthday — 1803 
Robert  Edeson's  Birthday 
First  Public  Balloon  Ascension 
in    France   by  Montgolfier 
Brothers— 1783 
6th  Nathan  Hale's  Birthday— I  756 

American    Marine   Victory  at 
Belleau  Woods— 1918 
8th  Battle  of  New  Orleans— 1815 


2nd  to  7th 
3rd 


5th 


While  not  mentioned,  we  can  see  by  the 
photo  that  there  are  two  imitation  tire- 
mounted  auto  wheels  at  either  side  of  the 
entrance  to  the  lobby,  both  decorated  with 
several  stills  from  the  picture.  Altogether, 
the  art  work  appears  most  attractive  and  we 
judge  that  "Hank"  Harold  had  a  hand  in 
that.  The  Warner  staff  out  in  Cleveland 
are  all  on  their  toes  these  days  and  we're 
glad  to  hear  that  they  are  getting  such  fine 
results. 


Sindlinger  Promoted 

Al  Sindlinger,  well  known  as  a  Warner 
Bros,  showman  down  in  Pennsylvania,  has 
been  made  manager  of  all  Warner  houses 
at  Reading,  Pa. 


58 


MOTION    PICTURE  HERALD 


May    14,  1932 


WE  OFTEN  WONDER 


By 

LOUIS  SYLVESTER 


Sylvester  has 
starred  to  hit  a  fine 
stride  in  his  series 
of  cartoons.  Aside 
from  being  timely, 
they  show  quite 
clearly  that  he  is 
an  artist  of  excep- 
tional merit.  Keep 
up  the  good  work, 
Lou. 


IF  THIS  MIGHT 

HELP  OUR 
S  H  OHT5 


TENT  EFFECT  UNDER 
MARQUEE  HELPED  ED 
HART  SELL  PICTURE 

Striped  awning  and  pennants  carried  ont 
the  circus  tent  idea  on  "Polly  of  the  Circus" 
for  Ed  Hart,  while  he  was  in  charge  of  the 
Troy  Theatre,  Troy,  N.  Y.  The  entire  un- 
derneath portion  of  the  marquee  had  the  ap- 
pearance of  the  interior  of  a  tent,  with  just 
enough  of  the  material  hanging  from  the 
three  sides  of  the  marquee.  The  box  office 
was  also  covered  with  the  same  material. 
Two  dozen  stills  of  Miss  Davies  and  Clark 
Gable,  particularly  circus  shots,  also  helped 
carry  off  the  scheme. 

The  above  picture  was  one  of  the  last 
Hart  played  before  leaving  the  Troy  and  he 
tells  us  he  had  three  profitable  days.  Just 
as  soon  as  we  get  a  further  line  on  the 
activities  of  this  seasoned  showman  we'll 
pass  along  some  more  of  his  ideas. 


SIMMS  USED  LOCAL 
NEWSPAPER  TO  PUT 
OVER  POPULAR  GAG 

An  advantageous  tie-up  was  made  with  a 
local  newspaper  when  Morris  Simms,  man- 
ager of  the  Olympia  Theatre,  New  Bed- 
ford, Mass.,  played  "Polly  of  the  Circus." 

Guest  tickets  were  offered  to  those  who 
sent  in  the  names  of  ten  pictures  that  Clark 
Gable  had  appeared  in,  the  titles  being  listed 
in  the  classified  columns  at  the  rate  of  five 
per  day.  The  newspaper  contributed  two 
large  ads  in  connection  with  the  gag,  as  well 
as  devoting  a  generous  portion  of  the  space 
to  title  of  picture,  name  of  theatre,  cast  and 
playdates. 

Returns  on  the  tie-up  were  so  gratifying 
that  the  newspaper  took  a  photo  of  Simms, 
his  assistant  and  the  head  of  the  classified 
department,  all  looking  over  the  vast  amount 
of  mail  received.  Along  with  the  story,  the 
photo  appeared  in  the  following  Sunday  edi- 
tion of  the  paper.  Guest  tickets  were  the 
only  cost  attached  to  the  deal. 


CONTRACT  BRIDGE 
LATEST  INNOVATION 
AT  THE  BOSTON  MET 

Contract  bridge  is  the  latest  innovation 
to  be  added  to  the  list  of  diversions  for 
patrons  of  the  Metropolitan  Theatre,  Bos- 
ton, Mass.,  by  those  two  enterprising  show- 
men, Managing  Director  Henry  Taylor  and 
Publicity  Director  Floyd  Bell. 

The  Met  has  been  steadily  growing  into 
a  city  institution  under  the  direction  of 
these  two,  so  much  so  that  the  Boston  Post 
refers  to  a  portion  of  the  house  as  the 
"Cinema  Clubroom."  We'll  let  the  paper 
tell  you  about  what's  going  on  there  in  its 
own  words.  Incidentally,  the  following  ap- 
peared in  two-column  measure  on  the 
amusement  page.  A  two-column  photo 
showing  bridge  players  grouped  around  a 
table  also  broke  in  another  issue. 

A  Swell  Story! 

"When  a  combination  is  formed  consist- 
ing of  a  former  'legitimate'  show  manager 
and  a  circus  press  agent,  something  rather 
unusual  in  the  line  of  entertainment  and 


GOO-GOO  EYES 


Made  of  tough  cardboard  and  gives  the 
wearer  a  comical  appearance.  A  great  ad- 
vertising novelty  that  will  attract  children 
to  your  theatre.  Advertisement  on  both 
arms  of  spectacles  included   in  one  color. 

SPECIAL  $1  1 .50  PER  M 

EDWARD  I.  PLOTTLE  CO. 

SCRANTON,  PA. 


'Ballyhoo'  is  almost  certain  to  result. 

"That  is  just  what  has  happened  at  the 
Metropolitan  Theatre  in  Boston.  Henry 
Taylor,  managing  director  of  the  theatre, 
for  many  years  with  the  Messrs.  Shubert 
and  other  so-called  legitimate  theatre  or- 
ganizations, and  Floyd  Bell,  for  several 
years  press  director  of  Ringling  Brothers 
and  Barnum  &  Bailey,  have  converted  the 
Grand  Lounge  of  the  popular  'Met'  into 
what  is  truly  a  'downtown  club.' 

"Eyes  of  old  showmen  bulge  with  won- 
der when  they  are  taken  on  a  trip  through 
the  Metropolitan,  and  new  patrons  are 
awed  by  the  various  phases  of  entertain- 
ment provided. 

"Naturally,  the  theatre  shows  pictures, 
and  has  weekly  stage  shows  with  many  add- 
ed attractions,  but  it  is  in  the  Grand  Lounge 
that  the  greatest  departure  from  old-time 
show  business  is  to  be  found. 

Take  a  Bow,  Boys! 

"When  this  pair  of  veteran  exploiters  of 
shows  came  to  the  Metropolitan,  nearly  two 
years  ago,  the  Grand  Lounge  was  just  an- 
other huge  room,  such  as  one  finds  in  mo- 
tion picture  palaces  of  the  present  day. 
Architecturally  perfect,  it  was  rather  bare 
and  void  of  entertainment  value.  Now  it 
provides  what  no  other  theatre  in  the  world 
does  provide — continuous  entertainment 
throughout  the  day  and  evening  for  those 
patrons  who  must  wait  for  seats,  or  who, 
having  seen  the  picture  and  stage  show, 
wish  to  while  away  a  few  hours  of  pleasant 
enjoyment  in  surroundings  which  equal 
those  of  any  club  in  the  city. 

"First  of  all,  dancing  was  installed  in  the 
Grand  Lounge,  and  this  was  a  tremendous 
success  from  the  outset.  Sid  Reinherz,  pop- 
ular radio  personality,  was  signed  with  his 
Metropolitan  Collegians  to  furnish  music 
to  which  patrons  of  the  'Met'  might  dance 
nightly.  And  now  six  nights  a  week — danc- 
ing is  barred  in  Boston  on  Sundays — the 
Lounge  is  packed  to  capacity  with  a  smil- 
ing, happy  crowd.  Every  now  and  then, 
special  attractions  are  provided  for  the 
dancing  nights. 

"Afternoons  there  are  bridge,  ping-pong 
and  Camelot  in  the  Grand  Lounge.  Tea  is 
served  from  2  until  5  each  afternoon. 

"Contract  bridge  is  played  at  a  dozen 
tables  each  afternoon,  and  just  now  an  ex- 
tremely interesting  contract  contest,  on  the 
Culbertson-Lenz  order,  is  being  staged  in 
the  Grand  Lounge  each  Friday  afternoon  at 
3  o'clock  between  James  F.  Magner,  Jr., 
Boston's  youthful  bridge  master,  and  Wal- 
ter Gatcomb,  another  local  expert. 

"A  children's  playroom  has  been  equipped 
with  all  sorts  of  toys,  and  here  the  mothers 
may  leave  their  offspring,  in  the  knowledge 
that  they  will  be  well  cared  for  while  they 
enjoy  the  talkie  and  stage  show. 

"Dancing  classes  for  children  are  con- 
ducted twice  each  week,  and  this,  too,  is 
just  another  'Met'  service,  without  charge 
to  the  patrons. 

"There  is  a  fashion  show  each  Monday 
afternoon,  and  in  the  Ladies'  Lounge  a 
complete  beauty  parlor  has  been  installed, 
and  here  madame  or  mademoiselle  may  have 
a  'facial,'  or  have  her  hair  arranged  in  the 
latest  coiffure,  without  charge,  of  course." 

You've  often  read  accounts  in  this  de- 
partment of  the  doings  of  Floyd  Bell  and 
the  above  will  convey  a  good  idea  of  what 
recipe  was  used  to  make  this  theatre  one 
of  the  most  popular  rendezvous  in  the  city. 
But,  like  the  well  known  grapenuts — 
"There's  a  reason" — and  the  reason  is  Bell 
and  his  able  staff  of  assistants. 


May    14,    19  3  2 


MOTION    PICTURE  HERALD 


59 


PERSONALITIES 


LOUIS  CHARNINSKY,  formerly  with 
the  Pantages  circuit  in  Kansas  City,  re- 
cently paid  that  city  a  visit  in  connection 
with  a  move  to  restablish  a  Pantages  unit. 

V 

R.  W.  HARVEY  has  leased  the  Brown 
Theatre,  Madero,  Calif.,  for  the  Harvey 
Amusement  Co. 

V 

BERNHART  E.  HOFFMAN,  general 
manager  for  Warner  Theatres  in  New  Eng- 
land, recently  announced  that  shorts  will 
substitute  for  stage  shows  at  the  Roger 
Sherman  Theatre,  New  Haven,  Conn. 

V 

E.  L.  DRAPER  and  B.  E.  Perdue  have 
leased  the  Rialto  in  Crowell,  Texas,  from  W. 
R.  Womack. 

V 

NORMAN  SAMISH,  manager  of  the  El 
Camino  Theatre,  San  Rafael,  Calif.,  is  a 
saffder  but  wiser  man  these  days  after  hav- 
hir  been  tricked  into  opening  his  house  to 
let  a  man  and  woman  look  for  a  "lost" 
ring.  Norman  was  made  to  open  the  safe, 
which  netted  the  burglars  about  $600. 

V 

GEORGE  HOOVER  has  succeeded  E.  A, 
Arnold  as  manager  of  the  Skouras  Theatre 
in  Oswego,  N.  Y. 

V 

AL  SINDLINGER  is  the  new  manager 
of  all  Warner  Theatres  in  Reading,  Pa.,  suc- 
ceeding Albert  Leffles,  who  has  been  trans- 
ferred to  the  Rialto  at  York,  Pa. 

V 

HAROLD  DALE  of  Brooklyn,  N.  Y.,  has 
succeeded  W.  G.  Gutteridge  as  manager  of 
the  Embassy  Theatre,  an  RKO  house  at 
Dobbs  Ferry,  N.  Y.  Gutteridge  has  been 
transferred  to  management  of  Proctor's  New 
Rochelle. 

V 

L.  C.  COMERFORD  is  the  new  manager 
of  the  reopened  Earle  Theatre,  New  Phila- 
delphia, Pa. 

V 

KEN  WOODWARD  has  been  made 
manager  of  the  old  Dixie  Theatre,  a  house 
recently  reopened  in  Uniontown,  Pa.,  by  C. 
A.  Jacobi  of  Pittsburgh. 

V 

E.  E.  BENEDICT  has  taken  over  opera- 
tion of  the  North  Bend  Theatre,  North 
Bend,  Wash. 

V 

RAY  HOWES,  assistant  manager  of  the 
RKO  Theatre,  Spokane,  Wash.,  has  been 
confined  to  his  home  with  an  attack  of 
bronchial  pneumonia. 

V 

R.  N.  FORBES  has  purchased  the  Arvada 
Theatre,  Arvada,  Ohio,  and  installed  new 
sound  equipment. 

V 

CHARLES  McINTYRE  is  now  sole 
owner  of  the  America  Theatre,  Denver. 
Fox- West  Coast  held  the  lease. 

V 

PAT  McGEE,  Publix  district  man  of 
Oklahoma  City,  recently  made  a  trip  to 
Lincoln,  Neb.,  to  lay  plans  for  the  summer 
months. 

V 

DICK  OLDER  is  the  new  manager  of  the 
Orpheum  Theatre,  Twin  Falls,  Idaho,  suc- 
ceeding Joe  Koehler,  who  recently  took  over 
the  Roxy  Theatre,  same  city. 


GLEN  KLOCK  has  reacquired  the  thea- 
tre properties  in  Neodesha,  Kan.,  under 
lease  to  the  Dickinson  circuit  for  the  past 
two  years. 

V 

G.  W.  ROTHROCK  has  installed  a  new 
sound  system  in  the  Campbell  Theatre, 
Macksville,  Kan. 

V 

TOM  KRESS  has  been  appointed  man- 
ager of  the  Palace  and  Antigo  Theatres,  An- 
tigo,  Wis.  He  was  formerly  a  charge  of 
the  Skouras  Bros,  house  at  Marinette,  where 
he  is  succeeded  by  Bob  Lewis  of  West 
Allis. 

V 

STEPHEN  PANORA,  owner-manager  of 
the  Star  Theatre,  New  Milford,  Conn.,  re- 
cently suffered  a  broken  leg  as  the  result 
of  an  automobile  accident. 

V 

HARRY  HUFFMAN,  Denver,  Colo., 
showman,  has  made  the  Rialto  a  first-run 
house  with  a  60-cent  top,  changing  the  Ta- 
bor to  second-run. 

V 

ARTHUR  SIEGEL,  Warner  district  man- 
ager in  Milwaukee,  Wis.,  recently  married 
Miss  Ruth  Mandel  of  Philadelphia. 

V 

ADOLPH  JOHNSON,  proprietor  of  the 
Garden  Theatre,  New  Haven,  Conn.,  was 
recently  held  up  by  bandits  and  robbed 
of  $35. 

V 

ALLAN  SMITH,  formerly  assistant  man- 
ager of  the  Warner  Theatre,  Memphis, 
Tenn.,  has  been  made  manager  of  the  Pal- 
ace Theatre,  Newbern,  Tenn. 

V 

BEN  GRIFFITHS,  formerly  manager  of 
the  Eastwood  Theatre,  Madison,  Wis.,  has 
left   showbusiness   to  become  secretary  of 


the  Wisconsin-Illinois  Baseball  League,  a 
new  organization  boasting  nine  clubs. 

V 

EDDIE  SELETTE,  formerly  manager  of 
the  Arcadia  Theatre,  Portsmouth,  N.  H., 
has  been  transferred  to  Pittsfield,  Mass. 

V 

HAROLD  LEE,  manager  of  the  Babcock 
Theatre,  Bath,  N.  Y.,  lost  his  week-end  re- 
ceipts a  short  time  ago  as  the  result  of  a 
visit  paid  his  theatre  by  an  accomplished 
band  of  yeggmen. 

V 

CHARLES  RAYMOND  has  been  made 
manager  of  the  Valencia  Theatre,  filling  a 
job  made  vacant  by  death  of  David  J.  No- 
lan in  an  auto  accident  a  short  time  ago. 

V 

EINO  BAHTI.  operator  of  theatres  at 
South  Range  and  Painsville,  Mich.,  has 
taken  over  the  Rex  Theatre  at  Ontonagon, 
Mich. 

V 

TOM  McDONALD,  former  Montana 
newspaperman  and  for  several  years  con- 
nected with  theatres  on  the  West  Coast,  has 
joined  the  Fox  Theatre  organization  in 
Great  Falls,  Mont. 

V 

JAMES  RUNNEY,  with  Fox  theatre  in- 
terests in  the  Northwest  for  several  years, 
has  been  appointed  manager  of  the  Fox 
Rialto  Theatre,  Tacoma,  Wash.  He  relieves 
Clem  Pope,  who  has  been  transferred  to 
look  after  Fox  affairs  at  Spokane. 

V 

RAY  L.  DUNHAM  of  Portland  has  re- 
opened the  Stadium  Theatre  in  the  Mont- 
lake  section  of  Seattle,  Wash. 

V 

TED  WILSON  has  leased  and  reopened 
the  Royal  Theatre,  Cashmere,  Wash. 

V 

PLEMONS  and  HOLLAND  are  the  new 

owners   of   the    Cariboo,    Brewster,  Wash. 


START  A  PYROLOID  NIGHT  IN  YOUR  THEATRE 


The  Wilcox  Company,  Athol,  Mass. 

NEW  YORK  CITY:  EMPIRE  STATE  BLDG.  TORONTO.  CANADA:  297  CAMPBELL  AVE. 

Manufacturers  of  "Pyroloid  Products"  tor  over  30  years 


bo 


MOTION    PICTURE  HERALD 


May    14,    193  2 


WARM  WEATHER  SUGGESTIONS! 


EQUIPMENT  As    a  preliminary 

IN  SHAPE  step  *n  your  p'ans  f°r 

summer  trade,  let  us 
hark  back  on  a  sub- 
ject we  have  been  calling  your  attention  to  for 
the  last  five  or  six  weeks ;  namely,  the  ventilat- 
ing or  cooling  plant  of  your  theatre. 

Give  it  a  thorough  inspection.  Make  certain 
that  it  is  working  perfectly  and  that  all  parts 
are  in  good  shape.  If  any  attention  whatsoever 
is  needed  don't  wait  too  long.  Delays  are  dan- 
gerous. If  you  are  part  of  a  chain  organiza- 
tion, it  is  your  duty  to  immediately  notify  the 
proper  parties  that  repairs  or  replacements  are 
necessary.  Do  so  at  once.  If  it  is  entirely  up 
to  yourself,  get  busy  now. 


CLEAN  UP 
THE  HOUSE 


Clean  up  the  house 
from  front  to  back 
and  from  top  to  bot- 
tom. This  is  another 
angle  we  have  been  "preaching"  along  with 
cooling  plant  repairs.  Try  one  of  those  good, 
old-fashioned  spring  cleaning  ideas.  Put  every 
one  of  your  staff  onto  the  job  and  make  it  so 
thorough  that  not  a  single  detail  will  be  over- 
looked. Get  on  to  a  ladder  and  go  after  those 
ledges  above  the  doors,  the  coves  where  dust 
and  dirt  accumulate  in  quantities,  try  making 
those  drapes  and  valances  look  a  bit  more  in- 
viting instead  of  antique. 

Mop  up  the  cement  floors  which  are  with- 
out carpet  or  other  covering.  Maybe  such  sur- 
faces are  sadly  in  need  of  a  coat  of  cement 
paint.  Organize  the  job  so  that  it  will  really 
mean  a  "clean-up"  when  you  tackle  it. 

Get  your  lighting  changed  around  a  bit ;  in- 
ject a  cool  appearance  into  those  side  bracket 
lights,  into  your  dome  or  cove  lighting.  Keep 
away  from  reds  or  other  warm  colors.  Change 
your  lobby  frame  mats  and  backgrounds  to 
lighter  and  more  spring-like  shades,  such  as 
greys,  blues,  straw  or  green. 

A  FLORIST  Plants,     such  as 

TIE-UP  ferns,  various  kinds  of 

greens,  flowers,  hang- 
ing baskets,  foliage  of 
all  sorts.  This  lends  a  distinctly  spring  ap- 
pearance to  any  theatre  or  foyer.  But  see  that 
you  keep  such  trimmings  in  good  shape  all  the 
time.    If  not  you  will  spoil  the  effect  by  let- 


SPEAKtHG  op50AM£R<,jk 
JIESORT 

.  .  .  have  you  at- 
tended the  FOX 
ORPHEUM 
lately.  Summer 
resort  weather  .  .  .  and  no  sand  in 
your  hair.  Mountain  coolness  .  .  . 
and  no  stone  bruises.  A  picnic  .  .  . 
without  the  ants.  A  cool,  comfort- 
ing vacation  .  .  .  that  doesn't  leave 
you  broke.  Our  mammoth  cooling 
plant  makes  the  ORPHEUM,  Kan- 
sas City's  favorite  summer  resort. 


ting  it  take  on  a  seedy  look.  Try  your  sales- 
manship on  the  largest  florist  in  town;  see  if 
you  can't  sell  him  on  the  idea  of  keeping  your 
foyers  and  lounge  rooms  supplied  with  flowers 
and  greens.  A  neat  credit  card  or  program 
mention  is  well  worth  such  a  tie-up. 


jsmmngforus/ 


THROUGH 
YOUR  ADS 


See  that  your  news- 
paper ads  convey  the 
cool  "thought"  such  as 
borders  of  various 
types  all  designed  for  this  purpose.  The  same 
applies  to  your  lobby  signs  and  frames.  A 
hanging  frame  under  your  marquee  will  also 
help  emphasize  this  thought.  Create  many 
catch  lines  which  will  lend  themselves  to  your 
consistent  campaign  to  sell  the  comfort  and 
coolness  of  your  theatre.  Use  them  sensibly. 
Incorporate  them  into  your  ads,  on  to  your 
various  displays  and  signs. 


While  remaining  decidedly  optimistic,  so  far  as  the  future  is  concerned,  every  showman  must 
make  up  his  mind  that  unusual  effort  will  be  required  to  keep  his  theatre  operating,  if  not  profit- 
ably, at  least  without  a  steady  loss  throughout  the  warm  months. 

Suggestions  for  summer  business  stimulation  will  probably  be  forthcoming  from  all  directions, 
but  for  those  who  have  learned  to  depend  upon  seasonal  material  from  the  Round  Table  Club  we 
have  accumulated  a  vast  amount  of  material  and  ideas  which  ought  to  prove  real  helpful  to  those 
who  are  willing  to  put  their  shoulders  to  the  wheel  and  fight  to  the  last  ditch  for  business  this 
summer. 

It  may  prove  the  nearest  thing  to  suicide  to  permit  your  theatre  to  fall  into  anything  re- 
sembling a  slump  this  summer.  No  matter  how  simple  it  has  been  up  to  this  time  to  keep  busi- 
ness somewhere  near  normal  you  must  make  up  your  mind  that  with  the  coming  of  the  real 
"hot  dog  days"  your  patronage  will  automatically  fall  off.  It  is  a  natural  reaction  and  even 
affects  those  men  whose  theatres  are  all  alone  in  a  community. 

The  material  incorporated  into  this  year's  article  is  a  combination  of  suggestions  made  dur- 
ing the  past  two  years  and  includes  portions  of  E.  S.  C.  Coppack's  Summer  Article  from  last 
year's  Herald. 

If  any  member  or  reader  has  tear  sheets  or  other  data  containing  useful  information,  stunts, 
ideas  or  campaigns  on  Summer  Business  Building,  we  urge  them  to  send  it  in  at  once  for  use  in 
subsequent  issues.  We  are  anxious  to  augment  this  group  of  summer  suggestions  with  many 
more  equally  as  practical  and  feel  certain  that  hundreds  of  showmen  can  furnish  us  with  the 
necessary  dope. 

Reprints  of  this  entire  article  can  be  had  upon  request  from  accredited  Club  members.  Drop 
us  a  line  and  it  will  be  forwarded  at  once.  You  can  then  place  these  reprint  sheets,  (which  are 
the  same  size  as  the  Club  pages),  in  your  folder  along  with  other  reprints  of  important  articles 
and  stories  which  have  been  made  available  from  time  to  time  during  the  past  year  or  two. 

The  reprints  are  on  heavy  stock  to  enable  you  to  reproduce  any  of  the  illustrations  via  cuts. 
This  will  make  it  possible  for  you  to  send  the  page  or  the  clipped  illustration  to  your  local  en- 
graver for  whatever  sized  cut  you  require.  They  can  be  incorporated  into  your  newspaper  ad- 
vertising or  used  for  programs,  throw-aways,  etc. 

Take  advantage  of  this  HERALD-ROUND  TABLE  CLUB  service  and  make  it  useful  for  your 
theatre  at  all  times.    Others  are  following  these  suggestions  regularly,  and  profitably. 


TRAILERS  ARE  In    those    pre -hot 

IMPORTANT  days-  esPecially  at  this 

time  in  most  parts  of 
the  country  where 
real  summer  has  not  arrived  as  yet,  you  should 
capitalize  on  your  screen  through  the  use  of 
well-worded  trailers.  Get  that  "cool  and  com- 
fortable" thought  right  under  their  skins  so 
that  with  the  coming  of  the  hot  days  they  will 
have  your  theatre  in  mind. 

Possibly  a  series  of  trailers,  changed  weekly, 
will  prove  less  monotonous  than  the  same  one 
for  several  weeks.  The  cost  is  really  trivial 
compared  to  the  amount  of  good  it  can  do  for 
you.  If  your  imagination  just  won't  function 
for  text  that  carries  a  punch,  communicate  with 
one  of  the  trailer  companies ;  they'll  be  tickled 
pink  to  help  you  out  with  many  worth-while 
suggestions.  Let  them  work  out  a  campaign 
of  this  sort.  And  besides,  they  are  equipped  to 
make  up  all  sorts  of  trailers  with  a  cool  back- 
ground or  border.  There  is  no  medium  more 
powerful  than  your  screen,  so  use  it  to  good 
advantage. 

BUSINESS  Then  we  should  all 

STIMULATORS  b?  thinking  about  some 

of  those  old,  but  nev- 
ertheless worthy  stunts 
to  stimulate  business  during  the  summer.  A 
series  of  bathing  beauty  contests  in  which  a  cup 
can  be  offered  for  the  various  classes,  such  as 
most  beautiful  girl,  best  form,  most  original 
suit,  etc.,  etc.  These  gags  may  be  frowned  upon 
by  some  of  the  larger  circuits,  but  they  have 
brought  business  in  the  past  and  we'll  venture 
the  guess  that  they  will  bring  plenty  of  busi- 
ness in  the  future  to  those  houses  being  run 
by  managers  who  know  their  onions. 

Tie-up  with  swimming  pools,  soda  fountains, 
drug  stores,  candy  shops,  restaurants,  etc.  See 
if  you  can  promote  a  tie-up  for  the  serving  of 
iced  tea  or  other  cool  drinks  free  to  your 
patrons.  Perhaps  the  cost  is  much  less  than 
you  think  even  if  you  must  pay  the  freight 
yourself.  The  cost  will  never  amount  to  a  heck 
of  a  lot  if  it  is  instrumental  in  making  a  crowd 
of  patrons  feel  kindly  towards  you  and  your 
theatre. 

Another  worth-while  tie-up  is  that  with  a 
local  ice  cream  concern  for  the  free  distribution 
of  ice  cream  bricks.  This  has  been  worked 
to  good  returns  in  the  past  and  is  an  ideal  sum- 
mer gag.  Get  in  touch  with  your  local  com- 
pany and  see  if  you  can  work  it  out.  It's  worth 
a  try,  anyway. 


THE  PUBLICITY 
ANGLE 


Publicity  is  a  valu- 
able medium  in  the 
selling  of  a  cool  thea- 
tre to  the  public  and 
in  this  connection  we  cannot  stress  too  strong- 
ly the  importance  of  a  well-planned  campaign. 
You  should  know  enough  about  the  cooling  or 
ventilating  equipment  in  your  theatre  to  be  able 
to  make  up  some  fine  newspaper  readers.  Tell 
them,  through  such  stories,  how  often  the  air 
is  changed ;  how  much  lower  the  temperature 
is ;  how  much  more  comfortable  it  is  inside  the 
theatre  as  compared  with  the  sidewalk  tem- 
perature. 

But  don't  exaggerate.  You  have  had  this 
warning  in  connection  with  most  of  your  reg- 
ular merchandising  activities.  Well,  it's  just 
as  important  in  connection  with  your  cooling 
plant  propaganda.  You  may  succeed  in  fool- 
-ing  them  once  but  that  will  be  all. 


May    14,  1932 


MOTION    PICTURE  HERALD 


61 


WARM  WEATHER  SUGGESTIONS! 


CAKES  OF  Still   another  good 

REAL  ICE  's  t'ie  ca'ce  °^  *ce 

stunt,  whereby  you 
place  a  200-pound 
cake  of  ice  in  your  lobby  with  appropriate  card 
to  read  along  the  lines  that  this  cake  would 
melt  in  the  street  in  three  hours,  while  in  the 
theatre  it  would  last  for  three  days.  The  very 
sight  of  the  cake  of  ice  suggests  coolness,  and 
since  the  power  of  suggestion  is  an  important 
angle  in  the  selling  of  coolness  in  your  theatre, 
then  this  idea  is  a  good  one. 

Is  it  possible  to  erect  a  fountain  in  the  center 
of  your  lobby  or  foyer?  If  so,  it  will  make  a 
peach  of  an  entrance  fixed  up  in  a  good  show- 
manlike way.  Picture  one  of  those  fountains, 
shooting  a  thin  spray  into  the  air,  banked  with 
cool  greens  and  ferns  and  carefully  lit  by  baby 
spots.  If  that  don't  cool  the  brow  of  the  most 
heated  patron  then  you  had  better  try  a  cake 
of  ice  under  each  and  every  seat. 

Avoid  the  word  "hot"  in  connection  with  any 
of  your  copy  for  summer.  Do  not  use  the  word 
at  all,  for  just  as  the  cake  of  ice  suggests  cool- 
ness, so  will  the  word  "hot"  suggest  heat. 

PLAY  FOR  Encourage  displays 

THE  KIDDIES  from  individuals.  Ev- 

ery town  has  its  quota 
of  flower  fans.  People 
(mostly  the  women-folk)  who  spend  hours  in 
their  gardens  petting  and  fussing  over  their 
favorite  rose  bush,  etc.  Get  to  them  somehow 
or  other  and  make  them  display  their  flowers. 
Offer  special  blue  ribbons  for  numerous  classes, 
ranging  from  the  experienced  amateur  flower 
grower  to  the  kiddies.  Yet,  they,  too,  are  great 
flower  fans — in  fact,  you  will  find  one  of  your 
best  slants  on  the  entire  show  through  the 
youngsters,  providing  they  are  encouraged  to 
take  part,  either  individually  or  through  the 
local  school  where  the  study  and  love  of  grow- 
ing plants  and  flowers  have  always  been 
stressed. 

If  space  permits,  set  aside  a  special  portion 
of  the  exhibits  of  the  children  and  award  ap- 
propriate honors  to  further  encourage  their 
interest  in  such  things. 


INSTITUTIONAL  The    four   ad  cuts 

ADVERTISING  reproduced  with  this 

story  were  used  last 
year  to  sell  cooling 
plants  in  many  of  the  Fox  West  Coast  thea- 
tres. Fashion  some  along  the  same  lines  in 
connection  with  your  own  "cool"  institutional 
copy  and  see  if  it  don't  attract  attention.  And 
while  on  the  subject  of  institutional  advertis- 
ing don't  overlook  the  use  of  such  material 
at  the  time  of  the  year  when  you  can  sell  more 
than  "just  another  picture."  Cut  down,  if  nec- 
essary, on  your  regular  ad  allowance  so  as  to 
leave  you  at  least  one  two-column  by  five  or  six 
inches  once  a  week  for  an  institutional  ad  about 
the  comfort  and  coolness  of  your  theatre.  Make 
no  attempt  to  tie  it  in  with  any  pictures,  just 
devote  that  much  space  OFF  THE  THEATRE 
PAGE  for  the  sole  purpose  of  selling  the  the- 
atre's comfort. 

Theatres  possessing  air -washing  equipment 
might  find  it  worth  while  to  investigate  the  use 
of  ice  cakes  in  the  washer  so  that  it  will  cool, 
not  only  the  air,  but  the  water  as  well.  This 
has  been  done  successfully  in  several  theatres 
on  the  Coast  and  in  the  West.  Consult  the 
people  who  installed  your  equipment  and  ask 
their  advice  or  suggestions. 


Tons  of  cool  fresh  air  arc  pouring 
into  the  FOX  PALACE  .  •  . 
$60,000  worth  of  machinery  work- 
ing to  keep  you  cool  and  comfort- 
able .  .  .  tons  of  steel  turning  heat 
and  humidity  into  summer  resort 
weather  .  .  .  come  to  the  PALACE 
and  laugh  in  the  face  of  the  weather 
man. 


COOLING  The  first  thought  of 

PAPER  most  °*  us  's  t0  teH" 

the  people  that  the 
theatre  is  really  com- 
fortable during  the  summer  months.  Our  usual 
medium  for  this  is  cooling  paper,  either  sniped 
or  on  regular  stands.  However,  there  is  one 
little  angle  that  has  proven  very  successful  in 
plugging  the  late  show.  Filling  stations  will 
usually  give  space  to  a  hanging  card  with  this 
copy :  "After  your  drive,  enjoy  a  complete 
performance  at  the  cool  (Blank)  Theatre. 
Come  as  late  as  9:15." 

A  POST  CARD  In     thousands  of 

NOVELTY  residential  communi- 

ties a  regular  mailing 
list  can  be  made  to  do 
a  good  turn  by  bringing  the  people  a  simple 
message  on  your  cooling  plant  or  the  comforts 
of  your  theatre,  prepared  in  a  manner  dif- 
ferent from  your  usual  layout.  Many  of  the 
lithograph  companies  now  include  in  their  ser- 
vice cut-out  paper  hangers  about  30  inches  long 
made  to  resemble  icicles.  For  an  outlay  of 
three  or  four  dollars  and  the  trouble  of  tacking 
these  cards  to  strips  of  wood,  the  marquee 
bursts  forth  with  a  new  valance  idea  that  adds 
novelty  to  the  appearance  of  the  front  and 
helps  a  lot  toward  giving  a  cool  impression. 


DANCING  IN  Since  the  last  show 

THE  LOBBY  on  ^0t  summer  nights 

usually  has  a  pretty 
good  attendance,  an- 
other little  stunt  that  has  met  with  favor  is  to 
get  a  radio  dealer  to  lend  one  of  his  instru- 
ments to  be  placed  in  the  lobby  and  as  soon  as 
the  last  show  breaks,  have  an  usher  select  a 
hot  dance  program.  Push  the  easels  against 
the  wall,  let  the  cooling  plant  run  an  extra  30 
minutes  and  those  of  the  patrons  who  wish  may 
have  the  pleasure  of  dancing  to  good  music 
on  a  good  floor.  It  is  surprising  how  many 
patrons  stay  for  these  lobby  dances.  While 
they  are  dancing,  the  theatre  cooling  plant 
keeps  them  comfortable. 

ORGANIZATION  The  smaller  the  com- 

NIGHTS  munity  the  more  act- 

ive are  local  organiza- 
tions and  lodges.  You 
can  bolster  business  on  off  nights  by  putting 
on  the  stage  a  guest  artist  from  the  Masons, 
Elks,  Rotary,  etc.  Of  course,  through  pride 
the  members  of  the  organization  attend  in  a 
body,  buying  regular  admission  tickets  and 
feel  proud  of  the  fact  that  the  theatre  is  pub- 
licizing them.  All  in  all,  it  is  one  of  those 
stunts  that  costs  nothing,  but  usually  makes 
the  ticket  machine  sing  a  song. 


fer  We  've  tar/ted 


MIDNIGHT  In  c  o  m  m  u  n  i  t  i  e  s 

MATINEE  where  people  are  out 

fairly  late  on  summer 
nights  at  swimming 
pools  and  so  forth,  a  midnight  matinee  or  "owl" 
show  is  usually  successful.  It  is  good  policy 
to  run  the  picture  that  opens  the  following  day, 
thus  making  a  preview,  but  giving  the  folks 
an  organ  song  fest  or  a  song  cartoon,  a  comedy 
and  a  picture,  for  a  flat  admission  price  and 
it  seems  to  get  good  results.  As  an  added 
novelty,  of  course,  there  is  the  dancing  in  the 
lobby  after  the  show. 

{More  on  next  page) 


We've  had  several  opportunities  of  talking  over  some  of  these  summer  tips  with  visiting 
and  local  showmen.  It  may  sound  surprising,  but  too  many  managers  like  to  jump  at  hasty  con- 
clusions without  giving  proper  thought  or  consideration  to  the  subject  under  discussion. 

DON'T  assume  that  any  particular  stunt  or  gag  is  unfitted  for  your  house.  Perhaps  the 
way  it  is  described  may  not  just  work  out  for  you,  but  you  must  always  figure  on  revamping 
and  remoulding  any  idea  you  want  to  use  so  that  it  is  in  keeping  with  the  type  of  house  you 
are  running  and  the  class  of  patronage  you  draw  from. 

We  claim  that  nine  out  of  every  ten  suggestions  on  these  five  pages  can  be  worked  out 
so  as  to  fit  YOUR  theatre.  The  basic  idea  is  all  you  should  require  to  start  work  on.  From  that 
point  is  is  expected  that  you  will  work  out  the  details,  and  even  elaborate  considerably  on  the 
original  thought,  so  that  when  finished  it  may  be  a  much  bigger  stunt  than  the  first  idea  suggested. 

To  attempt  to  cover  every  single  angle  or  gag  for  warm  weather  business  building  would  involve 
rnore  than  the  entire  Club  section  of  several  issues.  And,  you  probably  have  twice  as  many  good 
ideas  yourself  to  add  to  these  really  few  suggestions.  But  forget  about  whether  they  are  complete 
or  incomplete,  do  some  thinking  for  yourself  and  by  putting  two  and  two  together  you  may  be 
able  to  lay  out  a  plan  to  cover  the  entire  summer. 

In  other  words:  startinq  with  Decoration  Day  week-end  you  can  work  out  a  campaign  which 
should  shift  from  one  idea  to  another  and  covering  a  period  of  between  twelve  and  fifteen  weeks. 
This  can  be  made  possible  by  working  it  out  so  that  one  graduates  into  another  and  in  some  cases 
ties  right  in  with  the  preceding  stunt. 

Chart  the  whole  plan  on  a  large  folder  and  see  that  every  little  detail  ties  together.  For 
example;  if  you  work  a  popularity  contest,  have  it  graduate  into  the  prizes  for  the  Vacation  or 
Cruise  trips.  The  same  thought  should  prevail  on  even  your  publicity  campaign.  The  mailing  list 
and  personal  contact  portions  of  your  drive  for  summer  business  ought  to  graduate  into  a  strong 
newspaper  campaign  so  that  everything  tends  to  bring  home  your  argument  for  summer  patronage. 
Keep  stressing  that  "Cool,"  "COOL"  idea  as  the  thought  behind  every  part  of  your  campaigns. 
Remember  that  your  attractions  alone  during  hot  weather  may  not  be  sufficient  to  bring  them  to 
the  theatre.   Extra  effort  must  be  concentrated  on  the  cool  and  comfort  of  your  house. 

We  maintain  that  theatres  can  stay  out  of  the  red  over  the  twelve  week  period  of  usual 
summer  weather.  But  hard,  consistent,  sensible  effort  must  be  utilized  to  achieve  such  an  accom- 
plishment.   It  CAN  be  done.    Go  ahead  and  do  it. 


52 


MOTION    PICTURE  HERALD 


May    14,  1932 


WARM  WEATHER  SUGGESTIONS! 


FLOWER  SHOW 
IDEA 


Aside  from  the 
usual  florist  tie-up  for 
the  furnishing  of 
greens,  etc.,  an  excel- 
lent spring  or  summer  stunt  would  be  a  Flower 
Show  held  at  the  theatre.  In  discussing  a  show 
of  this  kind  we  must  impress  upon  you  the 
importance  of  making  it  an  outstanding  event 
from  every  angle. 

Naturally,  one  of  the  first  requisites  for  such 
a  show  is  that  the  theatre  have  some  place  to 
display  the  flowers.  A  large  lobby,  a  good 
sized  foyer,  the  mezanine  or  promenade,  are 
all  suggested  spots. 

In  arranging  such  a  tie-up,  try  to  go  a  little 
further  than  just  the  one  or  two  local  florists; 
through  them,  get  to  the  growers  who  furnish 
them  with  the  plants  and  cut  flowers.  There 
must  be  some  greenhouses  not  too  far  away 
from  your  town  or  city. 

Surround  the  whole  affair  with  the  dignity 
it  deserves  and  work  in  every  angle  that  lends 
itself  to  such  a  show.  This  refers  to  decora- 
tions, stands  to  hold  the  flowers  and  displays, 
lighting  effects,  cooling  devices,  etc.,  etc.  You 
should  have  little  difficulty  in  promoting  a  spe- 
cial section  in  your  newspaper  because  there 
are  sufficient  novel  slants  to  this  idea  to  war- 
rant such  a  special  section.  The  Flower  Show 
itself,  the  appeal  to  those  folks  who  find  great 
delight  in  making  their  front  lawns  or  back- 
yards little  or  big  flower  gardens,  the  class  of 
people  who,  for  lack  of  any  other  place,  get  a 
kick  out  of  flower  boxes  on  their  windows  and 
porches. 

Then,  most  every  community  harbors  one  or 
more  organiations  coming  under  the  title  of 
Horticulturists.  Get  them,  not  only  interested, 
but  right  behind  the  idea  so  that  they  will  work 
with  you.  Line  up  the  stores  who  are  selling 
garden  hardware,  lawn  seeds,  landscape  nur- 
sery-men, and  all  those  others  we  cannot  think 
of  at  the  moment.  They  are  all  worth-while 
tie-ups  and  will  help  make  your  Flower  Show 
a  huge  success. 


SELECTING  THE 
JUDGES 


The  judges  should, 
of  course,  consist  of 
those  who  are  authori- 
ties on  the  matter  of 
flowers  and  plants.  If  you  have  one  of  those 
Horticultural  Societies,  they  can  furnish  the  best 
judges.  If  not,  get  them  from  out  of  town  if 
necessary,  but  make  sure  they  know  their  busi- 
ness. Don't  step  on  Mrs.  Jones'  pride  by  ignor- 
ing her  "priceless  geraniums."  The  sensible  use 
of  "honorary  mention"  ribbons  will  cover  a  mul- 
titude of  sins.  And  how  much  better  it  makes 
those  hard  working  contributors  feel. 

We  could  go  on  for  a  half  a  dozen  pages 
extolling  the  virtues  of  the  Flower  Show  an- 
gle as  applied  to  theatres,  but  we  feel  that  the 
suggestion,  plus  the  few  ideas  injected  for  your 
guidance  should  be  quite  sufficient. 

In  concluding  the  subject  of  the  Flower 
Show  we  need  only  say  that  if  properly  handled 
an  event  of  this  kind  can  become  one  of  the 
outstanding    activities    in    the    entire  commu- 


lj$  li  'wotkfnf  rf0  'r  Os7 

We've  put  him  on 
the  staff  .  .  .  he's 
a  gent  you  can  love 
better  in  July  than  January  .  .  . 
with  Jack  on  the  job  the  FOX 
CRITERION  turns  "heat  waves" 
into  cool  waves.  Meet  him  today. 
He's  a  comforting  chap. 


nity.  The  theatre  can  capitalize  tremendously, 
but  use  good  judgment  and  make  your  plans 
so  fool-proof  that  there  will  be  little  or  no 
room  for  hard  feelings  anywhere  along  the 
line.  And,  especially  since  this  is  an  article  on 
summer  business,  don't  forget  to  stress  the  cool 
angle  of  your  theatre  by  employing  any  and 
every  slant  that  will  make  the  space  devoted 
to  the  Flower  Show  as  cool  and  comfortable  as 
is  possible. 

And,  incidentally,  if  we  haven't  stressed  the 
slant  sufficiently,  do  not  lose  sight  of  the  tre- 
mendous interest  you  focus  upon  your  theatre 
by  reason  of  this  sort  of  a  show.  It  is  needless 
to  repeat  too  often  that  your  house  will  become 
a  household  topic  for  conversation  during,  and 
for  long  after,  you  put  an  idea  like  this  across. 


REFRIGERATOR 
GIVE-AWAYS 


SUMMER  RESORTS 


ARE  YOU  PREPARING  A 
"KEEP  COOL  CAMPAIGN"? 

Al  Zimbalest  of  W.  B.  New  Jersey  Thea- 
tres published  this  in  "Howdy"  their  di- 
vision house  organ. 

May  and  June  months  are  the  time  of  the 
year  when  theatre  business  managers  get  the 
hives  trying  to  get  around  the  "summer  month 
slump."  The  idea  that  summer  is  the  time  for 
"bad  business"  is  only  true  when  we  help  make 
it  so ! 

Old  Sol,  with  his  heat  waves  and  the  sum- 
mer attractions  which  he  brings,  is  not  to  be 
taken  lightly.  He  has  punched  many  a  box 
office  into  more  holes  than  can  be  found  in  a 
commutation  ticket.  But  in  many  instances  we 
have  helped  him  decrease  our  summer  business. 
When  the  heat  hits  us,  it  hits  everyone,  and 
people  will  be  so  anxious  to  get  away  from  the 
boiling  ravs  that  they  will  flock  to  your  thea- 
tre—IF  YOUR  THEATRE  IS  COMFORT- 
ABLY COOL. 

A  COUPLE  OF  DON'TS  LIFTED! 

Don't  sell  the  idea  of  "Coolness  and  Com- 
fort" alone — remember  your  screen  and  stage 
and  merchandising  attractions ! 

Don't  forget  your  publicity  plugs  in  the  news- 
papers, programs,  etc. 

Don't  get  tired  of  telling  your  patrons  of  the 
"Cool  Comfort"  of  your  house. 

Don't  take  it  for  granted  that  your  town 
knows  your  theatre  is  cool.  Keep  telling  it  to 
'em. 

Don't  let  performers — if  you  have  vaudeville 
— mop  their  brows  or  refer  in  any  way  to  the 
heat. 

Don't  let  musicians  play  "heavy"  overtures 
or  music  that  rises  in  a  thunderous  crescendo. 
People  become  restless. 

Don't  use  copy  that  is  "hot"  in  ads,  trailers, 
lobby,  etc.  Heat  is  your  greatest  summer  com- 
petitor. 

Don't  forget  to  watch  your  seat  covers.  Are 
they  spick  and  span? 

Don't  forget  to  watch  your  drapes !  Are  they 
covered  with  cooling  effects? 

Don't  use  "hot"  colors  on  your  stage  cards 
if  you  play  acts ! 

Don't  forget  that  green  is  the  "coolest"  of  all 
colors  and  one  of  the  most  decorative  for 
effects. 

Don't  forget  a  laughing  audience  forgets 
heat !  How  much  attention  are  you  paying  to 
features  and  short  subjects? 

Don't  forget  people  perspire  when  you  give 
them  long  announcements.  Brevity  is  the  soul 
of  coolness — in  all  copy — whether  in  newspaper 
ads,  trailers  or  lobby.  THE  LESS  SAID 
ABOUT  HEAT— THE  BETTER! 


Nearly  everybody 
that  sells  refrigerators 
or  radios  knows  that 
there  is  no  place  like  a 
theatre  lobby  for  getting  mailing  lists  and  to 
concentrate  the  attention  of  thousands  of  peo- 
ple in  a  short  time.  Electrical  refrigerators 
are  receiving  a  lot  of  advertising  during  the 
summer  months  and  it  is  fairly  easy  to  secure 
one  to  be  given  away  free  in  your  lobby  to 
some  lucky  patron.  Who  would  not  buy  a  50- 
cent  ticket  if  he  had  a  chance  of  taking  home 
a  $200  refrigerator? 

CRUISE  Listing  stunts  such 

CONTESTS  as  tnese  t0  sock  tnat 

old  summer  slump 
could  go  on  forever. 
These  suggestions  are  merely  to  refresh  your 
memory  and  possibly  give  you  an  idea  that 
has  proven  successful  for  some  other  fellow. 

A  new  stunt  that  some  of  the  boys  are  using 
this  summer  is  the  awarding  of  one  of  those 
four  or  five-day  cruises  being  featured  by  the 
steamship  companies.  They  are  a  great  idea. 
A  beautiful  big  liner  wanders  out  into  the 
ocean,  fools  around  for  a  few  days  and  then 
comes  back.  The  passenger  has  all  the  fun 
of  a  sea  voyage  with  none  of  the  expense  of 
paying  guides  in  foreign  countries.  As  these 
cruises  in  themselves  are  merely  promotional 
stunts  by  the  steamship  companies  they  should 
be  glad  to  put  their  material  before  your 
patrons  in  return  for  a  cruise  or  two  given 
away  by  the  theatre.  Of  course,  the  awarding 
of  such  a  cruise  suggests  a  lot  of  other  angles 
such  as  popularity  contests,  etc. 

After  all,  the  only  answer  to  socking  that 
summer  slump  is  a  little  bit  of  ingenuity  and 
a  lot  of  hard  work.   It  can  be  done ! 

We  might  also  add  at  this  time  that  an 
entire  campaign  on  putting  over  one  of  these 
steamship  cruises  will  appear  in  next  week's 
issue. 


BOY 
SCOUTS 


One  of  the  best  in- 
stitutional advertising 
stunts  is  to  assist 
some  Boy  Scout  in 
attending  a  camp  for  two  or  three  weeks  dur- 
ing the  summer  with  any  simple  contest ;  a 
popularity  vote,  collecting  the  largest  number 
of  stubs,  best  record  distributing  heralds,  most 
proficient  in  scouting  activities,  etc.  A  thing 
of  this  kind  is  always  good  for  space  in  the 
papers  and  usually  gives  you  an  opportunity  to 
secure  an  interesting  lobby  exhibit  of  scout- 
craft.  The  expense  of  sending  a  boy  to  camp 
would  probably  be  about  $15  as  against  the 
hundreds  of  dollars  in  tickets  sold  to  parents 
of  scouts  endeavoring  to  secure  a  prize. 


j&^USSUN  IVcve  Turned 
^  ^c?/>  the  Coolth! 

Our  mammoth  cooling  plant  is  hit- 
ting on  all  six  .  .  bringing  cool 
comfort  to  fevered  brows  the 
FOX  GRANADA  is  oozing  over 
with  "coolth"  .  .  .  come  and  soak 
up  your  share! 


May    14,  1932 


MOTION    PICTURE  HERALD 


63 


WARM  WEATHER  SUGGESTIONS! 


SHOW  THEM 
HOW 


We  recall,  from  last 
year,  how  a  smart 
showman,  Richard  B. 
Tucker  by  name,  of 
Richmond.  Va.,  worked  out  a  most  unusual 
campaign  dealing  with  the  refrigeration  appa- 
ratus in  the  theatre  under  his  direction,  where- 
by several  half-page  ads  were  used  showing 
pictures  and  describing  in  detail  the  way  the 
machinery  worked.  Those  who  file  their  copies 
of  the  publication  each  week  will  find  it  on 
page  74  of  the  issue  of  May  17,  1930  (Motion 
Picture  News).  It  was  a  smart  angle  and  can 
be  used  to  just  as  good  advantage  by  showmen 
with  less  pretentious  equipment  in  their  houses. 

Stuff  of  this  kind  directs  attention  to  the 
angle  we  are  always  striving  to  get  across, 
namely  that  the  theatre  is  cool,  and  if  you  can 
emphasize  this  thought  by  letting  the  patrons 
know  how  you  keep  it  cool  then  it  helps  get 
3-our  point  across.  See  if  you  can  work  out 
something  along  similar  lines.  Your  ventilat- 
ing company  will  gladly  send  you  drawings, 
etc.,  if  vou  ask  for  them. 


BEACH 
IDEAS 


START  IT 
RIGHT  NOW 


There  is  so  much  to 
be  said  about  this  sub- 
ject of  building  busi- 
ness during  the  hot 
weather,  plus  the  selling  of  your  theatre  as 
being  the  most  comfortable  and  coolest  place 
in  town,  that  it  would  probably  take  up  more 
pages  than  the  entire  issue  uses.  But  we  are 
only  trying  to  "sell  YOU  an  idea"  and  from 
that  point  you  must  shift  for  yourself.  Read- 
ing about  the  successful  warm  weather  cam- 
paigns during  the  summer  on  these  Club  pages 
will  not  help  you  if  your  house  is  in  a  typical 
hot  weather  slump  due  to  your  letting  the  busi- 
ness and  house  fall  into  a  rut.  During  the 
summer  it  will  be  too  late  to  help  yourself. 
NOW  is  the  time  to  get  set.  If  business  is 
good  this  summer  you  will  be  able  to  enjoy  it 
yourself.  A  swim  down  at  the  beach  or  in  the 
pool,  or  those  little  side  trips,  and  maybe 
(here's  hoping)  during  that  vacation  with  the 
family.  All  the  way  down  the  line  you  will 
be  a  happier  manager  if  you  know  that  you 
gave  your  house  a  good  send-off  and  sold  the 
patrons  on  its  coolness. 


THEATRE 
PERSONALITIES 


Most  of  us  overlook 
the  fact  that  the  fel- 
low who  is  writing 
advertising  for  other 
business  houses  gets  as  stuck  for  ideas  as  we 
do.  If  approached  in  the  right  way,  he  will 
probably  be  glad  of  a  little  help  in  the  way 
of  a  suggestion.  Here  are  a  few :  A  cut  of  a 
theatre  personality — organist,  master  of  cere- 
monies, etc. — enjoying  a  fountain  drink.  Such 
a  cut  can  hardly  be  overlooked  by  anybody 
with  the  fountain's  streamer. 

PARKING  Statistics  show  that 

almost  every  Ameri- 
can family  operates  at 
least  one  automobile. 
Any  business  for  the  theatre  is  probably  re- 
mote from  your  locality  and  necessitates  the 
people  coming  by  auto  or  bus,  usually  in  the 
old  family  chariot.  You  will  find  they  are 
more  apt  to  return  if  the  theatre  gives  con- 
sideration to  their  parking  problems.  In  some 
crowded  areas  it  is  impossible  to  secure  a  lot 
for  free  parking,  but  even  in  busy  downtown 
districts  parking  garage  owners  and  lot  owners 
are  almost  _  invariably  interested  in  a  plan  that 
will  publicize  their  service  and,  in  return  for 
mention  in  your  herald,  will  probably  cut  the 
parking  rates  in  half  for  your  patrons.  If  the 
garage  or  lot  happens  to  be  within  a  couple 
of  blocks  of  your  theatre,  this  is  too  good  a 
bet  for  the  manager  to  pass  up. 


Even  in  inland  towns 
where  there  are  no 
beaches,  the  owners 
of  amusement  parks 
might  be  interested  in  giving  you  space  on  a 
diving  float  bearing  large  copy  about  your 
theatre  in  return  for  your  standing  part  of  the 
expense  of  erection.  On  the  boardwalk  or  in 
the  midway  concessionaires  are  always  in  need 
of  prizes.  Why  not  let  them  award  a  guest 
ticket  or  two  in  return  for  a  large  card  on  your 
attractions  prominently  displayed? 

And,  by  the  way,  how  about  putting  stickers 
on  your  cooling  plant  on  the  bath  house  mir- 
rors or  inside  the  lockers  ?  A  pass  or  two  to 
the  superintendent  will  probably  square  this 
stunt. 


Dontsitiff  the, 

ICE  BOX 


REFRESHMENTS  And   since   we  are 

talking  about  bottling 
works,  why  not  use 
them  for  the  regular 
matinees?  Your  local  grocer  or  tea  company 
might  be  interested  in  serving  iced  tea.  Possi- 
bly the  ice  cream  company  would  serve  these 
new  confections  that  are  put  up  in  paper  cups. 
They  are  usually  another  one  of  those  bits  of 
exploitation  where  everybody  wins. 


VEIL  CL 


MAN 


would  feel  at  home 
in  this  theatre  .  . 
The  coolest  breezes 
are  constantly  cir- 
culated through  the 
house  for  your  en- 
joyment .and  com- 
fort. When  .you're 
looking  for  enter- 
tainment come  to 
the  Liberty  theatre 
and  see  a  good  show 


f  -LIBERTY 


Here  is  the  text  of  a  long  hand  postcard  for 
a  large  mailing  list  as  used  by  E.  S.  C.  Coppack 
last  year. 

Dear  Friend : 

We've  found  the  most  delightful  way 
of  keeping  cool  .  .  .  just  the  place  you 
will  like  ...  no  fans,  no  draughts,  not 
too  cold.  There  is  a  marvelous  air  con- 
ditioning plant  that  makes  weather  to 
order.  Bill  and  I  go  as  often  as  possible, 
because  while  we  rest  in  that  glorious, 
healthful  coolness  we  enjoy  splendid  en- 
tertainment. Meet  us  there  and  we'll  all 
cool  off  .  .  .  it's  the  beautiful  (Blank) 
Theatre  on  .  .  .  Street  in.  .  .  . 

Mary 


ANOTHER  MAILING  Dick  Moss  of  Los 
LIST  IDEA  Angeles   says:  When 

the  thermometer  starts 
in  mounting,  the  the- 
atre refrigeration  system  starts  working.  And, 
if  a  theatre  is  fortunate  enough  to  have  a  re- 
frigeration system,  no  stone  should  be  left  un- 
turned in  letting  the  public  know  about  it. 
At  the  beginning  of  the  summer  season,  I  think 
it  would  be  wise  for  a  theatre  to  augment  the 
newspaper,  lobby  and  screen  campaign,  with  a 
personal  letter  to  the  entire  mailing  list.  The 
letter  should  be  written  in  a  personal  style ;  it 
should  explain  the  workings  of  the  system ; 
why  the  theatre  is  able  to  give  cooler,  cleaner 
and  more  refreshing  air ;  and  the  comfort  that 
the  patron  will  enjoy  by  being  a  regular  at- 
tendant of  the  theatre  during  the  summer 
months.  The  cost  of  the  equipment  should  be 
mentioned  to  impress  and  convince  the  patron 
that  it  is  not  an  ordinary  system.  The  right 
type  of  letter  at  the  right  time  will  go  a  long 
way  in  planting  the  thought  of  attending  the 
theatre  during  the  summer. 


SWIMMING 
STUNT 


This  is  a  simple 
one  that  works  eas- 
ily. Photograph  the 
theatre  staff  wearing 
bathing  suits  that  are  sold  by  some  nearby 
merchant.  He  will  be  interested  in  using  a  cut 
of  the  photograph  in  display  ads  in  the  news- 
papers and  the  photograph  itself  in  his  win- 
dow.  The  expense — nothing. 


INSIDE  THE 
THEATER  TOO 


Aside  from  your 
regular  newspaper 
propaganda  to  implant 
the  "cool"  idea  in  the 
minds  of  your  patrons,  there  are  many  other 
valuable  angles  worthy  of  your  consideration. 
For  example,  you  might  make  a  tie-up  with 
some  local  merchant  and  serve  iced  tea  and 
coffee.  Soda  fountains  will  co-operate  with  a 
"Joan  Crawford  Special"  or  "Janet  Gaynor 
Parfait."  Local  bottling  works  are  good  for  a 
tie-up. 

Try  anything  that  will  tie-up  coolness  with 
your  theatre.  A  swimming  stunt  in  the  mu- 
nicipal pool  or  bathing  pavilion.  An  ice-melt- 
ing gag  in  the  lobby  or  in  front  of  the  theatre. 
Small  cut-outs  frozen  by  your  local  ice  plant 
into  the  center  of  a  large  cake  of  ice. 

Florist  tie-ups  can  also  take  in  the  furnish- 
ing of  ferns  and  greens  to  be  placed  about  the 
lobby  and  foyers.  Cut  flowers  for  the  ladies' 
lounge  rooms,  etc.  Possibly  a  beach-costume 
show  in  your  main  foyer  through  the  aid  of  a 
local  merchant  selling  such  merchandise.  Or, 
better  still,  if  it  can  be  worked,  a  bathing 
beauty  parade  on  the  stage  along  the  lines  of 
the  fashion  show  idea. 

Houses  with  expensive  refrigerating  appara- 
tus must,  naturally,  work  out  their  advertising 
campaigns  along  more  definite  lines  in  view  of 
the  fact  that  their  theatres  can  be  kept  so  cool 
and  refreshing.  Here  you  have  the  type  of 
house  that  not  only  preaches  "coolness,"  but  is 
actually  cool.  They  are  in  the  best  spot  during 
the  warm  weather. 

Neat  icicle  displays  around  the  edge  of  the 
marquee,  incorporated  in  the  sign  work  and 
displays,  or  erected  about  the  marquee.  These 
and  any  similar  ideas  are  always  suitable  for 
the  majority  of  theatres  and  help  get  the  idea 
over. 

Various  other  warm  weather  suggestions 
have  been  carried  in  the  Club  section  during 
the  past  month  or  so  and  those  who  follow 
the  pages  regularly  are  probably  making  use 
of  some  of  the  ideas  published. 


(More  on  next  page) 


64 


MOTION    PICTURE  HERALD 


May    14,  1932 


WARM  WEATHER  SUGGESTIONS! 


PLUG  THROUGH         From  time  to  time 
YOUR   ADVERTIS-      throughout  this  article 
|  you    have    noted  the 

"Nfc7.  references    to  news- 

paper advertising  as  part  of  the  various  cam- 
paigns to  sell  the  "cool"  idea  throughout  your 
community  and  thereby  gain  the  confidence  of 
the  patron  in  your  promise  of  a  cool  and 
comfortable  atmosphere  when  they  attend 
your  shows  during  the  warm  weather. 

In  line  with  these  references  we  would,  at 
this  time,  call  your  particular  attention  to  the 
little  midget  cuts  and  larger  ad  suggestions. 
These  can  be  made  up,  as  mentioned  in  the 
editorial  box  on  the  second  page  of  this  Sum- 
mer Suggestion  Section,  by  sending  for  a  re- 
print of  this  entire  article  and  clipping  the 
illustration,  or  illustrations,  you  may  want 
made  into  cuts,  send  them  to  your  nearest 
engraver  with  size  instructions,  etc.,  and  let 
him  make  them  up  into  cuts  for  use  in  pro- 
grams, newspaper  ads,  circulars,  throwaways, 
etc. 

Look  over  every  cut  and  illustration  to  see 
whether  you  can  gain  an  idea  or  two  in  your 
own  plans  for  a  summer  campaign  for  business. 
They  tie  right  in  with  the  text  and  if  you  feel 
that  one  or  more  of  these  suggestions  can  be 
adapted  to  your  house  and  town,  then  you  have 
certainly  wasted  no  time  looking  it  over. 


INSTITUTIONAL 
ADVERTISING 
IS  GOOD! 


The  larger  ad  sug- 
gestions are  good  for 
both  regular  advertis- 
ing combining  your 
current  attractions  or  can  be  worked  out  as 
special  institutional  advertising  which  is  par- 
ticularly desirable  at  this  time  of  the  year. 
Remember,  you  must  sell  more  than  just  your 
show  when  the  temperature  starts  taking  a 
climb  upwards.  Your  best  bet  is  to  impress 
on  the  minds  of  your  patrons  and  the  com- 
munity in  general  that  your  theatre  is  cool. 
Then  their  subconscious  mind  will  react  favor- 
ably to  the  suggestion  of  one  of  the  family 
that  they  take  in  a  show  at  your  house. 

Use  trailers  along  these  lines,  too.  We've 
mentioned  it  several  times  before  in  this  sec- 
tion, tflit  we  want  to  emphasize  any  angle  that 
ties  in  with  the  general  idea.  You  can  revamp 
such  suggestions  and  elaborate  upon  them  until 
they  are  just  what  you  want. 


You'll  always  en|oy  a 
good  show  at  the  Rivoli 

The  temperature  in  this  theatre 
is  never  over  70  degrees 
the  best  temperature  for 
-comfort  and  health 

FEATURE 


ICE  CREAM  Even  if  some  local 

tie-up  fails  to  produce 

tuic   l/mnicci  a  summer  Santa  Claus 

1Mb   MUUIti!  who  will  donate  tne 

bricks  or  cups  of  ice  cream  entirely  free,  it 
would  still  be  good  business  to  give  such  stuff 
away  every  matinee  or  on  special  matinees. 
The  most  it  would  cost  you  is  a  cent  or  two 
a  cup  and  you've  probably  spent  larger  sums 
than  that  for  some  little  unimportant  toy  or 
novelty  during  the  season. 

We've  seen  this  particular  gag  worked  quite 
successfully  in  many  spots  in  and  around  New 
York  City  and  it  will  in  all  probability  be 
used  again  and  over  a  wider  area.  Try  your 
local  ice  cream  manufacturers  first  and  see  if 
you  can  sell  them  on  furnishing  the  cream  in 
return  for  a  program  ad,  a  short  trailer  or  a 
lobby  card. 


as  the  North  Wind 

__  STRAND 


PLUG  YOUR 

COOLING 

SYSTEMS! 


RIVOLI 


This  year  more  than 
ever  before,  every  ex- 
hibitor should  pay 
special  attention  to 
the  selling  of  his  cooling  system  to  his  patrons 
and  to  the  public.  .  .  .  Almost  every  theatre 
now  that  has  a  cooling  system,  has  paid  for 
it.  You  have  a  lot  of  money  tied  up  in  your 
cooling  system — you  put  it  in  because  you  felt 
that  it  would  be  a  definite  asset  to  your  busi- 
ness— that  it  would  enable  you  to  not  only  keep 
open  during  the  hot  summer  months,  but  pri- 
marily to  enable  you  to  retain  your  patron- 
age. ... 

We  are  all  creatures  of  habit,  going  to  a 
theatre  is  only  a  habit  and  it  is  up  to  you  to 
keep  your  patrons  in  the  habit  of  going  to 
your  theatre  during  the  hot  summer  months. 
.  .  .  Selling  your  cooling  system  is  of  out- 
standing importance  to  you.  .  .  .  Start  doing 
so  right  now — utilize  every  agency  at  your 
command — your  screen — the  newspapers — pro- 
grams— lobby  displays,  etc.  Your  printer  un- 
doubtedly has  special  border  designs  that  you 
can  use  on  your  program.  Get  out  some  attrac- 
tive posters.  .  .  .  Utilize  your  screen.  Start 
out  with  a  trailer  telling  them  about  your 
cooling  system.  Don't  be  stingy.  Have  a  differ- 
ent one  every  week  from  now  on  until  the  hot 
weather  sets  in.  Then,  when  your  cooling  sys- 
tem is  in  operation,  tell  them  about  it— call 


Circuits  or  small  theatre  groups 
desiring  reprints  of  these  five  pages 
of  Summer  Business  Suggestions  can 
secure  them  by  communicating  with 
Club  headquarters  at  1790  Broad- 
way, New  York,  and  specifying  the 
name  and  city  of  each  theatre  under 
their  supervision. 

By  token  of  the  same  courtesy  we 
are  asking  that  similar  organizations 
sending  out  special  bulletins  on  this 
subject  include  us  on  their  mailing 
list  so  that  we  can  augment  our 
manual  with  further  ideas  along  these 
lines. 

"Chick" 


their  attention  to  it~ send  them  out  talking 
about  it. 

This  word  of  mouth  advertising  is  invalu- 
able and  the  cost  is  trivial.  .  .  .  Don't  just 
say  that  your  theatre  is  the  coolest  spot  in 
town.  Make  it  look  cool.  Have  a  cool  atmos- 
phere throughout  the  entire  place.  Change 
your  lights — take  down  your  heavy  drapes — 
put  light  uniforms  on  your  ushers.  Make  your 
theatre  look  cool  and  inviting  when  a  person 
enters  it.  .  .  .  Don't  forget  the  old  saying 
that  the  first  impression  is  often  a  lasting 
one.  .  .  .  Don't  think  that  just  because  you 
have  a  cooling  system  that  is  all  that  is  neces- 
sary. 

Today  more  than  ever  before  you  have  got 
to  sell  the  public.  The  great  outdoors  is  a 
powerful  competitor.  Boat  lines — automobiles — 
baseball  games — picnics — band  concerts  and 
what  not,  are  all  vying  with  you.  .  .  .  Use 
everything  at  your  command  to  fight  this  oppo- 
sition. If  you  do  you  have  got  a  chance  of 
succeeding.   If  you  don't — you're  licked ! 

A  WIDE  COVER-  It  must  be  kept  in 

AGE  IS  mind  that  prospective 

McrcccADVi  patrons    located  sev- 

Nt^bbbAKT!  ■    eral   miles   from  the 

theatre  must  be  plugged  even  more  than  those 
who  come  to  the  theatre  regularly  and  are 
thereby  reached  through  the  lobby  ads,  trailers 
and  of  course  by  the  cool  atmosphere  of  the 
theatre  itself.  Regular  patrons,  however,  are 
not  enough  in  most  cases  to  keep  your  theatre 
operating  profitably  during  the  summer  months. 
Added  revenue  is  necessary  and  must  be  looked 
for  from  outside  the  town  limits. 

They  should  be  reached  through  your  regu- 
lar newspaper  advertising,  which  in  most  towns 
reach  well  into  the  surrounding  communities, 
through  direct  mail  plugs  of  various  kinds  and 
outdoor  advertising  if  you  are  going  in  for 
any  this  summer. 

Just  don't  forget  that  those  folks  in  the  out- 
lying communities  are  not  living  in  close  or 
cramped  quarters.  They  have  plenty  of  fresh 
air  and  freedom  from  the  heat  after  sundown. 
So  you  have  to  figure  on  pulling  them  in  from 
the  open  country.  Sell  them  along  lines  de- 
signed to  pull  this  class.  The  attraction  first, 
then  the  cool  and  comfortable  ventilation  of 
the  theatre. 


A 


re  you 


"8 

o 

It's  always  cool  in  the 
Fox  Astoria.  The  tem- 
perature is  never  over 
70  degrees . .  the  best 
temperature  for  com- 
fort and  health.  Make 
this  theatre  your  head- 
quarters for  year-round 
entertainment. 


May    14,  1932 


MOTION    PICTURE  HERALD 


IT  REALLY  HAPPENED! 


B  y 

ROY  HUFFORD 


An  embarrassing  mo- 
ment for  the  door- 
man. Sorra  tough  to 
handle — this  one — 
just  take  him  for  a 
little  ride  about  that 
great  mystery  melo- 
drama due  on  the 
next  program  and 
that  the  matter  will 
be  taken  up  with  the 
home  office.  'S'bout 
all  you  can  do  for  one 
of  these  guys. 


WHENCE  THEY  GOING  T  PLAY  0 
EYES  ENDEARS  OF  THE  WO(?Lo"r 

THEY'RE  BEF_N  SHOWING  IT,  

AFTER    THE  NEWS  t  //^ 

FOR  SOMETIME  — ^  ^k'/r. 
NOW.    ??  ?  ? 


THREE  SALES  ANGLES 
PROVED  AN  EFFECTIVE 
AID  TO  C.  T.  PERRIN 

Clubs,  merchants  and  a  special  preview 
featured  a  campaign  made  on  "Broken 
Lullaby"  by  C.  T.  Perrin,  manager  of  the 
Sterling  Theatre,  Greeley,  Colo. 

A  contest  was  started  between  all  civic 
clubs  and  a  separate  contest  for  college 
sororities  and  fraternities — to  attend  in  a 
body.  The  idea  was  for  each  member  to  pay 
his  or  her  own  admission,  and  have  as  nearly 
100%  attendance  as  possible.  The  club  hav- 
ing the  nearest  perfect  attendance  was  re- 
funded the  entire  amount  expended  by  their 
members,  which  amount  should  rightfully  go 
to  the  club's  treasury. 

Letters  were  written  to  the  merchants  in 
advance  of  picture,  telling  them  pictures  of 
this  type  would  undoubtedly  bring  a  lot  of 
people  to  town  which  in  turn  would  be  of 
benefit  to  merchants.  Manager  Perrin  in  his 
letter,  sought  permission  from  the  merchants 
to  insert  a  line  in  regard  to  the  picture,  in 
their  regular  ads,  provided  Perrin  could 
make  arrangements  with  the  newspapers  at 
no  extra  cost  to  the  merchants.  A  sample 
of  the  copy  used  at  the  bottom  of  the  mer- 
chants' ads,  "Quality  Recognizes  Quality — 
That  is  why  we  recommend  Paramount's 
Broken  Lullaby — Coming  Soon  to  Greeley." 

Splendid  comments  came  from  all  direc- 
tions as  a  result  of  the  preview  to  various 
local  celebrities,  etc.  Almost  every  club  in 
town  had  someone  get  up  and  tell  about  the 
picture ;  recommending  it  highly.  One  min- 
ister, among  others,  sent  the  manager  a  let- 
ter carrying  this  thought:  Regardless  of 
one's  custom  as  an  attendant  of  the  movies 
during  an  ordinary  picture,  here  is  one  our 
people  cannot  afford  to  miss — and  continued 
with  his  personal  opinion  of  picture. 

All  of  which  sounds  like  the  makings  of 
an  effective  campaign,  and  we're  sure  that 
other  Club  members  will  benefit  through 
Perrin's  suggestions. 


Maxwell  With  Hamrick 

Floyd  Maxwell,  manager  of  the  Fox 
Theatre  at  Spokane,  Wash.,  for  the  past 
three  months,  has  resigned  that  post  and 
gone  with  John  Hamrick  as  manager  of 
four  houses  in  Portland,  Ore.  He  will 
make  his  headquarters  at  the  Oriental,  new- 
est and  second  largest  theatre  in  the  city, 
and  also  have  supervision  of  the  Music 
Box,  Adler  and  Blue  Mouse. 

Maxwell,  once  drama  editor  of  an  Oregon 
newspaper,  has  been  active  in  important 
theatre  posts  in  the  Northwest  for  some 
time,  acting  as  managing  director  for  Fox 
theatre  interests  in  Portland. 


65 

CALDWELL  STAGED  A 
BIG  CELEBRATION  IN 
HONOR  OF  NEW  HOUSE 

A  two-cornered  campaign  was  recently 
supervised  by  Wally  Caldwell,  manager  of 
Loew's  (New)  Theatre,  Toledo,  Ohio,  part 
in  celebration  of  the  revamped  house  and 
the  balance  in  honor  of  "Arrowsmith"  and 
a  "Gala  Big  Show."  Following  is  a  resume 
of  what  took  place. 

Permission  was  granted  by  the  City 
Council  to  decorate  downtown  streets  with 
fan-shaped  flags  containing  muslin  one- 
sheets  placed  between  (black  on  yellow) 
and  stretched  across  streets  from  trolley 
poles,  two  copies  on  each  line.  Either  side 
of  trolley  wires  read  as  follows :  "Loew's 
New  Theatre  Celebration :  Sinclair  Lewis' 
"Arrowsmith"  and  "Gala  Big  Show." 
Theatre,  building,  marquee  and  immediate 
neighborhood  of  theatre  were  also  decorated 
with  flags,  pennants  and  garlands. 

The  campaign  included  windows  in  three 
prominent  department  stores,  exclusively 
devoted  to  new  theatre  and  picture  copy ; 
16  special  downtown  windows  with  14  x  17 
mounted  de  luxe  specials ;  one  dozen  bulk- 
heads on  exclusive,  downtown  wreckers 
bulkhead ;  One-sheets  in  largest  garage ; 
one  sheets  on  15  public  drays;  3,000  heralds 
in  exclusive  neighborhood  section;  1,000 
heralds  in  baskets  at  market ;  heralds  to 
patrons;  taxi  streamers  on  100  taxis;  200 
one  sheet  cards  at  regular  locations  in  city ; 
advance  and  special  stories  on  both  theatre 
and  picture  in  newspapers ;  layout  views  of 
theatre  in  paper ;  extra  size  ads  in  all  papers 
before  and  on  opening  day ;  gratis  full  page 
in  roto  section  of  paper ;  salutes  from  sev- 
eral radio  stations,  and  a  welcoming  speech 
on  opening  night  by  the  Vice-Mayor.  The 
usual  flowers,  telegrams,  etc.,  were  in  evi- 
dence. 

Those  of  you  who  have  followed  Cald- 
well's past  campaigns  will  at  once  recognize 
that  his  usual  thorough-going  system  was 
again  employed  in  the  above.  We're  glad 
to  know  that  he  now  has  a  more  modern 
house  to  sell  and  will  await  further  news 
from  this  member. 


Premiums  That  Sell  Seats! 


BEAUTIFUL  HAND-PAINTED  IMPORTED 

PORCELAIN    DINNER  SET 

UNAPPROACHABLE  OUALITY  !    DISTINCTIVE  DESIGN! 
Sent  Subject  to  Examination  for  Your  Aoproval 
AT  PRICES  THAT  APPEAL 


—  and  here's 
another 
offering: 

Fragile  and 
Dainty 

Japanese 
Luncheon 
Set 


Beautifully 
Hand-Painted 

Your  Lady 
Patrons  Will 
Rave  About  It  ! 


. State . 


Chas.  H.  Streimer,  Sales  Mgr.  j  Name   Theatre 

Streimer  Ad-Service  |  Address   City.... 

Check  item  [X] 

'  Japanese  Set  □  Dinner  Ware  □ 

I  Willow  Ware  □  Onyx  Marbelette  Cutlery  □ 


352  W.  44th  St.,    N.  Y.  C. 


Gentlemen: 
Please  send  me  further  information.  | 


-MAIL  THIS  COUPON  AT  ONCE- 


66 


MOTION    PICTURE  HERALD 


May     14,  1932 


Keeping  Up  With  The  Times! 


By  GUY  JONES 


If  you  like  this 
series  perhaps  you 
have  a  few  sugges- 
tions for  versatile 
Guy  Jones  to  illus- 
trate with  his  pen 
and  ink.  Shoot  them 
along;  we'll  send 
them  to  Guy. 


0oa  GIRL / 

7 


NOW /NOW  MY  Fn 
YOUVfT  GOT  it^NQ 

wrong  -  THAT  All 

^ST  THE  TaM1S 
OF  THE  p,ctuS 
SHE'S  PLAY/Ate^ 


SEVERAL  COSTLESS 
STUNTS  FEATURED  IN 
DICK  MOSS'  CAMPAIGN 

It  is  evident  that  Dick  Moss,  manager  of 
the  United  Artists  Theatre,  Los  Angeles, 
and  his  publicity  aide,  Jack  Proctor,  were 
running  true  to  form  when  they  campaigned 
on  "The  Greeks  Had  a  Word  for  Them." 
A  number  of  no-cost  stunts  featured  their 
work. 

A  tie-up  was  made  with  one  of  the  large 
department  stores  for  the  display  of  photos 
mounted  on  11  x  14  cards,  placed  in  sev- 
eral windows.  This  deal  received  publicity 
in  newspapers,  lobby  and  on  screen. 
Through  another  tie-up  with  a  large  out- 
fitting company  20,000  circulars  were  dis- 
tributed via  store  mailing  system.  Two 
other  windows  in  choice  downtown  spots 
were  devoted  to  tying  in  picture  with  a 
hand  lotion. 

Ribbons  with  appropriate  copy  were  worn 
by  the  ushers  two  weeks  in  advance  of 
showing  and  also  by  200  drug  concern  clerks, 
with  a  little  space  on  the  ones  used  by  the 
latter  to  plug  a  fountain  special. 

Additional  effort  included  the  mailing  of 
postcards  to  every  fraternity  and  sorority  in 
the  city,  with  teaser  copy  reading,  "The 
Greeks  had  a  word  for  them  but  we  can't 
print  it  on  a  postal  card."  Tie-ups  were 
also  made  with  three  local  radio  broadcast- 
ing stations  for  the  broadcast  of  fifty  word 
announcements  several  times  daily  during 
run  of  picture.  Cost  was  taken  care  of  by 
a  half-dozen  pair  of  passes  for  each  station. 
Life  size  cutouts  were  spotted  in  the  lobby 
two  weeks  in  advance. 

Since  getting  a  line  on  the  above  we  hoar 
that  the  United  Artists  has  closed  for  the 
summer  season  and  that  Moss  and  Proctor 
are  to  be  put  in  charge  of  another  house. 
We'll  let  you  all  know  where  they  are  just 
as  soon  as  we  are  tipped  off.  In  the  mean- 
time we  know  that  bpth  will  be  hitting  their 
usual  pace. 


POSTER  ART  WORK 
FOR  THE  THEATRE! 

Since  special  issues  and  important  articles 
crowded  the  regular  appearance  of  this  series 
off  the  pages  for  a  short  time  we  have  been 
receiving  many  grand  poster  illustrations.  So, 
here  we  are  back  on  the  job  and  let's  hope 
that  nothing  will  happen  to  interrupt  the  series 
again. 


STANWYCK 

\  in  / 

SHOPWORN 

This  one  is  from  D.  E.  Horsfall  of  the 
Warner  Theatre  in  Elmira,  N.  Y.  Others  to 
follow  include  many  new  contributors  as  well 
as  most  of  our  old  reliables. 

Thanks  kindly  old-timers  as  well  as  the 
new  artists.  We'll  try  to  make  each  reproduc- 
tion of  your  posters  clear  and  helpful  so  that 
others  may  benefit  from  the  series. 


MANY  NOVEL  ANGLES 
IN  CAMPAIGN  MINTZ 
MADE  ON  "LIFE"  FILM 

A  thorough  and  novel  campaign,  from 
special  invitation  preview  to  an  ape  bally, 
was  recently  waged  in  connection  with 
"Mystery  of  Life"  by  N.  L.  Mintz,  manager 
of  the  Oxford  Theatre,  Plainfield,  N.  J. 
He  was  assisted  by  J.  Koerpel,  of  the  Publix 
home  office,  and  Dan  Halperin,  special  repre- 
sentative from  Universal. 

The  invitation  preview  was  held  for  local 
ministers,  educators,  city  officials,  heads  of 
clubs  and  the  press.  At  the  preview, 
special  post  cards  were  distributed,  on  which 
members  of  the  audience  were  requested  to 
note  whatever  comments  they  had  to  make 
concerning  the  picture.  These  were  later 
used  in  advertising  and  publicity. 

Lawyers,  doctors  and  other  professional 
men  were  reached  through  a  special  mailing 
campaign  covering  the  city  and  all  surround- 
ing towns.  In  order  to  cover  the  homes  in 
the  territory  10,000  heralds  were  given  a 
house  to  house  distribution,  and  1,000  tele- 
phones were  made  to  homes.  1,300  post 
cards  were  sent  to  the  theatre's  regular 
mailing  list. 

Window  displays  of  biological  specimens 
borrowed  from  the  American  Museum  of 
Natural  History  in  New  York  City  were 
used  in  prominent  downtown  stores,  con- 
sisting of  authentic  articles  of  early  forms 
of  life  as  compared  to  those  shown  on  the 
accessory  "tree  of  Life."  40  x  60  enlarge- 
ments of  stills  were  used  to  heighten  the 
display. 

The  ape  bally  walked  around  the  busy 
sections  of  the  town  with  a  large  advertis- 
ing sign  on  his  chest  and  caused  plenty  of 
excitement.  An  elaborate  front  and  lobby 
was  constructed  especially  for  the  engage- 
ment. Shoe,  book,  drug  and  sporting  goods 
stores  also  contributed  windows. 


MICKEY  MOUSE  CLUB 
IS  GOOD  PUBLICITY 
FOR  SONNY  SHEPHERD 

Wading  through  the  several  sections  of  a 
Miami,  Fla.,  Sunday  newspaper  impresses 
us  with  the  fact  that  Sonny  Shepherd,  man- 
ager of  the  Biltmore  Theatre,  in  that  city, 
is  getting  his  share  of  representation  in 
that  publication,  a  goodly  percentage  due  to 
the  popularity  of  his  Mickey  Mouse  Orches- 
tra and  Entertainers. 

Mickey  is  here  and  there  and  all  over 
town.  One  long  announcement  states  that 
he  and  associates  are  the  added  attraction 
at  the  "Roman  Pools";  a  three-column  photo 
in  the  society  section  shows  one  of  the 
little  girl  members  participating  in  an  Easter 
egg  hunt,  and  during  an  aquatic  event  at 
the  Beach  we  again  note  that  "the  Biltmore 
Mickey  Mouse  Club  will  entertain  with 
music,  singing  and  dancing."  And  there 
are  some  more,  but  the  foregoing  will  be 
sufficient  to  let  you  all  know  that  Shep- 
herd's club  is  quite  the  cat's  down  Miami 
way.  Glancing  back  in  the  theatre  ad  sec- 
tion, we  note  that  the  Biltmore  carries  a 
small  space  in  the  group  ad,  which,  all  in 
all,  is  not  so  bad. 

Readers  have  been  told  before  that  Shep- 
herd has  succeeded  in  banding  together  an 
unusually  enthusiastic  club  of  youngsters 
and  the  above  is  just  some  additional  evi- 
dence of  that  fact.  Keep  up  the  excellent 
work.  Sonny,  and  continue  to  let  us  know 
what's  doing  down  in  your  town. 


May     14,  1932 


MOTION    PICTURE  HERALD 


67 


I  annul  K 

lisitiW 


m 


PATRONS  AT 
TENDING  LAST 
REGULAR  SHOW- 
ING OF  "ARE  YOU 
LISTENING"  MAY 
REMAIN  WITHOUT 
ADDITIONAL  COST 


ALL  SEATS  RESERV 

MELBA 


MATINEE 
2:30  P.  M. 
Doom  Open  2:00 
Prices: 
SOc,  75c,  51.00 


NIGHTS 
8:30  o'Clock 
Open  8:00 


50c.  $1.00.  $1.50 


;  what  be 
—  and  that's  what 
he  rot  ...  at  any  cost! 

,  Wife,  child,  home, 
honor,  meant  nothing  t» 
him — only  hot 


Scahdal 

FOR  SALE 


Starts  Sunday!  "Cohens  and  Kelly*  in  Hollywood" 


68  MOTION    PICTURE  HERALD 


May    14,  1932 


SIX  MONTHS  CLUB  INDEX! 


Item  Issue 

Aeroplane    Tie-up  Mar.  26th 

Anniversary   Paper  Dec.  26th 

April    Fool's    Gag  Dec.  19th 

Atmospheric    Fronts  Dec.  19th 

Art    Work  Nov.  28th 

Band   Tie-ups   Dec.  19th 

Beauty  Shop  Revue  Nov.  21st 

Benefits  Jan.  16th 

Dec.  5th  64  16th 
Dec.    5th        75  Feb.  13th 

26th        53  20th 
Jan.    2nd        68  Mar.  12th 

9th        62  19th 
Bi-Centennial  Celebration. Mar.  5th 

Block    Parties  Dec.  19th 

26th 

Book    Covers  Mar.  19th 

Boy    Scout   Tie-up....  19lh 

Business  Boosters  Apr.  30th 

Baseball    Tie-ups  \pr.  23rd 

Bridge  Gags   Jan.  30th 

Calendars   Nov.  7th 

Jan.  30th 

Feb.  20th 
27  th 

Mar.  19th 

Canned  Goods  Matinees. Nov.  21st 
Feb.. 27th 
Apr.  16th 

Chain    Letter    Gag  Mar.  5th 

Christmas  Suggestions   Nov.  28th 
Nov.  14th       61         Jan.  9th 
21st       64  16th 
21st        65  23rd 
28th       56  23rd 

Christmas  Gags   Apr.  16th 

Church  Tie-ups   J'eb.  20th 

Circulars   Oec.  5th 

Circus   Nov.  28th 

Apr.  2nd 

Classified  Gag  Nov.  14th 

Combatting  Opposition .. Dec.  19th 
Contests  Dec.  19th 

Nov.  14th        61  Jan.  30th 

14th       65  Mar.  12th 

Dec.  12th  52 

Cooking    Schools  Jan.  16th 

Cooperative  Ads  Mar.  19th 

Nov.  28th        62  26th 
Dec.  19th        66  26th 
26th        53  26th 
Feb.    6th        77  Apr.  2nd 

13th        60  16th 

Dancing  Schools  Mar.  5th 

Displays  Nov.  14  th 

Nov.    7th        61  21st 
7th        73  Feb.  27th 

14th       61  Apr.  30th 

Double    Trucks  Dec.  26th 

Easter    Gags  Feb.  20th 

Mar.  19th 

Fair  Tie-ups   Nov.  7th 

Fashion  Shows  Dec.  19th 

Nov.    7th       73  26t' 
14th        63  Mar.  5th 

5th        74  Apr.  2nd 

12th       55  16th 

Feature  Campaigns  Jan.  30th 

Nov-  7th       61  30th 

7th  68  6th 

7th  72  6th 

14th  69  13th 

21st  60  13th 

o)st  61  20th 

28th  53  20th 

28th  55  20th 

•78th  59  27th 

TVc    5th  68  27th 

5th  70  Mar.  5th 

12th  54  12th 

12th  58  12th 

12th  59  19th 

12th  64  19th 

19th  58  19  th 

19th  61  26th 

26th  48  ;6th 

26th  50  26th 

26th  51  Apr.  2nd 

26th  52  Apr.  2nd 

26th  54  Apr.  2nd 

26th  55  Apr.  2nd 

26th  57  Apr.  9th 

26th  57  Apr.  9th 

Jan.    2nd  58  APr-  £h 

2nd  64  Apr.  9th 

2nd  66  Apr.  9th 

2nd  67  Apr.  9th 

9th  52  Apr.  16th 

9th  62  Apr.  16th 

16th  49  Apr.  16th 

16th  53  Apr.  16th 

16th  54  Apr.  30th 

23rd  51  Apr.  30th 

23rd  54  Apr.  30th 

30th  57  Apr.  30th 

Fireman's  Tie-up  Dec.  12th 

Flagpole    Sitter  Mar.  12th 

Flower    Show  Mar.  5th 

Football  Gags  Nov.  14th 

Nov.   7th  60  28th 

7th  73  28th 

14th  59  28th 

14th  60  Dec.  19th 


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FROM  NOVEMBER  7TH  TO  APRIL  30TH 


The  following  articles  appeared  in  one  or  two  pages  as 

feature  stories  and  can  be  used  as  complete  manuals  for  the 

subjects  they  cover.    Reprints  of  some  are  available  upon 
request  of  accredited  members. 

Christmas  Suggestions    Nov.  2 1  si  Page  64 

There's  Dough  in  December   "     28th  "  56 

Cycles  of  Show  Advertising — Gabe  Yorke   Jan.  28th  "  59 

Woolworth  Gets  Away  with  It— Frank  Whitbeck   "     16th  "  51 

Costless  Show  Selling — David  Davidson   "    23rd  "  57 

New   Business   Every  Time   Program   Changes — Oscar 

Doob    "  53 

Gags  Are  Gambles — H.  E.  Jameyson   "     30th  "  59 

25  Ways  to  Beat  Lent— Jack  Jackson   Feb.    6th  "  79 

Cooperatives  That  Sold — Harry  Stearn   "     13th  "  60 

Don't  Die  from  Starvation — Nat  Holt   "  57 

Cash  in  on  Easter  Stunts   "    20th  "  63 

Life  Blood  of  Theatre  Advertising — Jack  Hess     (I)  "59 

  "            "       "      (II)..  "    27th  "  57 

Staging  a  Fashion  Show   Mar.    5th  "  75 

Art  Shop  Economies — John  E.  Perry   "  59 

Brick  &  Mortar— F.  M.  A.  Litchard   "    26th  "  64 

Reviving  Local  Trade — Jack  Jackson   Apr.    2nd  57 

Short   Subjects   Issue    "  23rd 


Item  Issue  Page 

Football  Gags  (Cont.) 

Jan.   2nd        66             Mar.    5th  71 

16th  48  Apr.  23rd  50 
16th  56 

Foyers   Nov.    7th  61 

Fronts                           Feb.  27th  52 

Nov.    7th        65                     27th  58 

Dec.  12th        53             Mar.  12th  61 

12th        58             Apr.    9th  52 

26th        48                      9th  53 

26th        55                     16th  60 

26th        58                     16th  66 

Jan.  16th        50                      23d  74 

16th        58                     30th  52 

23rd        50                     30th  56 

23rd  51  30th  59 
Feb.   6th  55 

Giveaways                       Ian.  30th  64 

Dec.  12th        52              Feb.    6th  76 

Jan.   9th        58                      6th  77 

9th        64                     27th  60 

16th        58             Mar.    5th  72 

23rd        57                     12th  70 

30th        58            Apr.  23rd  72 

Gift    Nights  Jan.  16th  49 

Golf    Tie-ups   Apr.  30th  53 

Good-will   Canvasser  Nov.  14th  63 

Good-will   Gags  Jan.  30th  68 

Feb.  27th  60 

Greeting    Cards  Mar.  19th  57 

Hallowe'en  Gags   Nov  19th  66 

26th  54 

Jan.    9th  54 

Apr.  16th  63 

Heralds                          Mar.  26th  60 

Jan.  16th        52             Apr.    2nd  56 

23rd  56  9th  55 
Mar.  19th  62 

High  School  Tie-ups... Mar.    5th  78 

House    Exploitation  Nov.  14th  64 

House  Organs   Feb.  20th  61 

27th  S3 

Institutional    Plugs  Nov.    7th  64 

14th  68 

Dec.  12th  56 

Mar.  12th  62 

Apr.   2nd  58 

Kiddie  Biz                      Jan.   9th  60 

Nov.   7th        63                       9th  64 

7th        72                     23rd  58 

14th        61             Mar.    5th  71 

21st        62        '             12th  68 

Dec.  12th        52             Apr.    9th  50 

12th        57                     23rd  53 

26th  49  23rd  73 
Jan.    2nd  62 

Kiddie    Clubs  Nov.    7th  68 

14th  58 

14th  60 

Live  Monkey  Gag  Mar.    5th  76 

Local    Auditions  Mar.  12th  68 

Lobbies                            Tan.  30th  56 

Nov.  14th        62                     30th  57 

Dec.    5th        64                     30th  58 

Tan.  16th        48                     30th  68 

16th        59              Feb.  20th  62 

23rd        60             Apr.    9th  58 

Local   Movies  Dec.    5th  67 

Magazine   Tieups  Dec.  12th  59 

Marquees                           Jan.  30  63 

Jan.    9th        64              Apr.  23rd  48 

23rd        57                      23rd  73 

30th        60                     30th  53 


Item  Issue  Page 

Merchant  Tieups             Jan.    2nd  67 

Nov.    7th        60                      9th  64 

7th        65                     23rd  52 

14th        62                     30th  56 

14th        66             Feb.    6th  72 

14th        68                      6th  78 

14th        69                     13th  58 

21st        68                     27th  54 

21st        70             Mar.  12th  (.1 

28th        58                       12th  64 

28th        60             Apr.    2nd  61 

Dec.    5th        65                      9th  54 

5th        68                      9th  58 

12th        55                     23rd  62 

12th        56                     23rd  74 

19th        64                      30th  59 

26th  61  30th  62 
Jan.   2nd  61 

Mat    Service  Jan.    9th  60 

Mezzanines   Feb.    6th  78 

Mickey    Mouse    Club... Feb.  13th  64 

20th  58 

20th  62 

Mar.  12th  63 

Moving    Displays  Feb.  13th  56 

Newspaper  Ads              Feb.  13th  58 

Nov.    7th        64                     13th  61 

7th        69                     20th  58 

7th        70                     20th  66 

7th        71                       20th  67 

21st        63                     27th  59 

21st        67             Mar.    5th  78 

21st        69                       5th  SI 

28th        54                     12th  62 

28th        61                       12th  69 

Dec.    5  th        64                     12th  70 

5th        68                     12th  71 

5th        71                     19th  58 

12th        02                     19th  61 

12th        63                      26th  60 

19th        62                     26th  65 

19th        O             Apr.   9th  60 

26th        50                      9th  60 

26th        59                     16th  61 

JaiT.    2nd        57                      16th  64 

2nd        65                     23rd  59 

9th        61                     23rd  66 

16th        59                     23rd  68 

23rd        61                      30th  57 

23rd        62                     30th  58 

30th        65                     30th  60 

Feb.    6th        81                     30th  62 

Newspaper   Columns. ..  .Nov.    7th  70 

Newspaper  Tie-ups         Jan.  30th  64 

Nov.    7th        60                      30th  62 

14th        66             Mar.  12th  66 

21st        61             Apr.    9th  53 

21st        66                      9th  56 

28th        58                     23rd  62 

Jan.    9th        64                     30th  54 

New  Year's  Eve  Gag.. Nov.  28th  59 

Night    Pageant  Nov.  21st  70 

Novelty  Gags 

Nov.    7th        65            Mar.  26th  64 

7th        70             Apr.    2nd  55 

14th        69                       9th  52 

21st        52                      9th  61 

Dec.  12th        53                      16tli  58 

12th        54                      16th  59 

Jan.    2nd        64                     16th  60 

9th        56                      16th  64 

9th        64                     30tn  54 

Mar.    5th        80                     30th  56 
19th  64 

Organists  Jan.    2nd  57 

Orphanage  Tie-up  Nov.    7th  62 


Item  Issue  Page 

Overcome    Opposition ..  Nov.  14th  58 

28th  52 

Pajama   Party  Nov.   7th  69 

Personal   Appearances.  ..Dec.  26th  53 

Feb.  13th  55 

13th  56 

Personal   Endorsement .  .Mar.  26th  5S 

Feb.  13th  64 

Paper   Bag  Ad  Feb.   6th  72 

I'usters                             Feb.  13th  62 

Nov.  14th        66                     20th  58 

21st        66                     20th  68 

28th        58                     27th  S3 

Dec.  12th        60                     27th  60 

19th        60             Mar...  5  th  79 

26th        53                       12-;h  iS 

Jan'.    2nd        56                     19ih  59 

2nd        62                     19th  64 

9th        56                     26th  63 

16th        52             Apr.    2nd  56 

30th        63                      2nd  61 

Feb.  6th        80                     23rd  53 
13th  54 

Premieres   Dec.  12th  55 

Jan.    2nd  64 

Previews   Nov. ..7th  67 

14th  59 

21st  (-7 

Jan.    2nd  68 

Apr.    2nd  61 

Product  Announcement.  .Dec.    5th  73 

Programs                        Jan.  23rd  50 

Nov.  14th        65                     23rd  56 

Dec.  26th        52                     30th  56 

Jan.    9th        52             Feb.  20th  54 
16th  59 

Price  Reductions  Mar.  26th  59 

Apr.    9th  55 

Prologues   Jan.  23d  62 

Puzzles   Nov.  14th  64 

Mar.  12th  60 

Radio  Tie-up                  Jan.    9th  55 

Dec.    5th        66             Feb.    6th  78 

12th        60             Mar.    5th  79 

19th  62  Apr.  9th  58 
Jan.    2nd  67 

River  Bally  Nov.  14th  58 

14th  63 

Robot   Nov.  21st  60 

Safety    Clubs  Dec.    5th  73 

School  Tie-ups                Dec.  12th  60 

Nov.    7th        62                      12th  62 

7th        69             Jan.  16th  58 

28th        58                     23rd  52 

28th        62              Feb.  13th  59 

Dec.  12th        53             Mar.  26th  63 

Service    Clubs   Mar.  19th  66 

Special    Days   Nov.    7th  67 

Special    Matinees   Nov.  21st  66 

Jan.    2nd  61 

2nd  68 

9th  54 

Special    Nights   Nov.    7th  60 

21st  71 

Dec.  19th  60 

Special    Weeks   Nov.    7th  69 

21st  67 

Short   Subjects   Dec.    5th  75 

Short    Subjects   Issue... Apr.  23rd 

Shorts   Apr.  30th  53 

30th  60 

30th  63 

Stage    Weddings   Dec.  12th  58 

Straw  Hat  Gag  Nov.  21st  62 

Street  Ballys                  Jan.    2nd  56 

Nov.    7th       62                      2nd  60 

7th        63                      2nd  67 

7th        65                       9th  54 

7th        67                       9th  55 

7th        72                       9th  60 

7th        73                       9th  62 

14th        60                       30th  56 

14th        62              Feb.    6th  73 

14th        65                      12th  63 

14th        68             Mar.  12th  61 

21st        66                     19th  57 

21st        68                     19th  66 

21st        70                     26th  56 

28th        55             Apr.    2nd  54 

Dec.    5th        65                      2nd  62 

5th       74                     9th  53 

12th        52                      9th  61 

12th        54                      16th  58 

12th        57                     23rd  68 

12th        59                     23rd  70 

)2th        64                     30th  52 

26th        52                     30th  56 

26th        57                     30th  59 

Taxi    Tie-up   Mar.  19th  57 

Tent  Show   Mar.  12th  71 

Thanksgiving   Gags    ...Nov.  14th  63 

Dec.  19th  56 

Theatre  Anniversary 

Dec.    5th        64              Jan.    9th  54 

5th        67                      23rd  63 

5th        69             Mar.  19th  65 

10th        64              Apr.  16th  60 

Theatre   Newspaper    ...Mar.  19th  56 

26th  52 

Theatre   Openings   Nov.  14th  65 

Throwawavs   Feb.  20th  61 

Toy  Matinee   Mar.  12th  66 

Trailers   Nov.  14th  64 

Apr.  16th  63 

23rd  53 

Two  for  one  Gag  Dec.    5th  66 

5th  75 

Window  Displavs   Dec.    5th  69 

30th  68 

Apr.  16th  59 


May    14,  1932 


MOTION    PICTURE  HERALD 


69 


WHY  BE  SO  EXCLUSIVE?  CMON  IN! 


AL  ZIMBALIST  is  not  the  famous  com- 
poser-musician but  editor  of  "Howdy,"  the 
Warner  theatre  house  organ  in  New  Jersey. 
Between  taking  a  whack  at  publicity  and 
manufacture  of  superlatives  for  his  pet  mag- 
azine (''not  a  bulletin,"  says  Al)  he  manages 
to  keep  on  the  loop  around  Newark  and 
other  points  west.  However,  he  believes 
that  he's  helping  out  the  boys  and  that's  a 
great  satisfaction  to  him,  and  also  to  Pub- 
licity Chief  Harry  Goldberg.  While  not  a 
manager  of  a  theatre,  Al,  through  special 
dispensation  from  P.  T.  Barnum,  Dexter 
Fellows,  etc.,  is  hereby  elected  a  member  of 
the  Round  Table  Club.  We  trust  that  he 
will  faithfully  serve  his  brother  showmen  in 
the  matter  of  shooting  in  some  constructive 
suggestions  to  this  department. 

 Wear  Your  Club  Pin!    !  !  

H.  W.  WILLS  is  a  former  newspaper 
man  and  newcomer  to  showbusiness  and 
we're  mighty  glad  to  welcome  him  as  a 
new  member  of  the  Round  Table  Club.  He 
recently  completed  10  years  in  the  advertis- 
ing and  merchandising  end  of  newspaper 
publishing  and  from  what  we  happen  to 
know  about  work  done  in  that  field  there 
can  be  no  doubt  but  that  he  will  fit  show- 
business  like  the  paper  on  the  wall.  For 
the  past  month  or  so  he  has  been  filling  the 
job  of  advertising  and  house  manager  for 
the  Palace  Theatre,  operated  by  the  Sya- 
more  Amusement  Co.,  Petersburg,  Va.,  and 
we  predict  that  Club  members  will  hear  a 
lot  more  about  Wills'  work  in  future  issues. 
We'll  tell  you  elsewhere  in  this  department 
about  a  little  gag  he's  been  using  to  good 
advantage  in  his  town. 

 Wear  Your  Club  Pin!    !  !  

JAMES  ANDERSON  is  the  manager  of 
the  Capitol  Theatre  out  in  Racine,  Wis.,  and 
we  are  taking  this  opportunity  to  record 
that  he,  too,  is  now  a  full-fledged  member 
of  this  great  organization  of  showmen.  All 
you  need  do  to  keep  in  good  standing  with 
your  host  of  fellow  Club  members,  James,  is 
to  regularly  contribute  some  practical  show- 
selling  ideas  to  this  department.  Start  the 
good  work  at  the  first  opportunity  that 
comes  along  and  let's  know  what  brand  of 
showmanship  you're  practicing  out  in  Ra- 
cine. 

 Wear  Your  Club  Pin!    !  !  

LOUIS  N.  STONE  (not  Louis  Stone,  the 
character  man)  hails  from  out  in  Molalla, 
Ore.,  where  he  skippers  the  Lyric  Theatre 
and  as  the  result  of  his  recent  application 
for  membership  in  the  Round  Table  Club  he, 
too,  is  now  wearing  one  of  the  Club  pins. 
Now  that  you're  a  member  of  this  go-getting 
outfit  of  showmen,  Louis,  unbend  that  writ- 
ing arm  and  let's  have  an  eyeful  of  what 
kind  of  stunts  you're  using  to  put  the  Lyric 
over  the  top.  Oregon  is  another  state  that's 
chock  full  of  Round  Tablers  who  have  made 
important  contributions  to  this  department, 
so  we'll  look  to  you  to  put  your  shoulder  to 
the  wheel. 

 Wear  Your  Club  Pin!    !  !  

TOM  McMAHON  is  Number  2  among 
the  New  York  City  managers  in  this  week's 
crop  of  new  Club  members  and  this  Round 
Tabler  is  skipper  of  the  Uptown  Theatre, 
170th  street  and  Broadway,  almost  within 
hailing  distance  of  Arthur  Chase,  manager 
of  the  Costello.  Glad  to  have  you  with  the 
gang,  Tom,  and  this  is  also  a  reminder  to 
you  to  pass  along  any  show  dope  you  mav 
have  at  hand  which  will  be  of  benefit  to 
your  fellow  showmen.  Shoot  it  in  at  the  first 
opportunity  that  comes  along. 


BILL  C.  TALLEY  is  a  former  exchange 
man  who  went  showman  some  time  ago  and 
he's  located  down  in  Lumberton,  N.  C, 
where  he  manages  the  Carolina  Theatre. 
For  seven  years  he  peddled  film  for  the 
Brothers  Warner  out  of  Charlotte  and  then 
the  show  bug  bit  him  right  in  back  of  his 
ears.  So  meet  Bill,  you  other  Round  Ta- 
blers, and  congratulate  him  for  having  joined 
the  liveliest  group  of  showmen  in  the  world. 
We  venture  that  we'll  all  hear  more  con- 
cerning this  new  member's  activities  in 
showbusiness.  He  should  know  a  thing  or 
two  about  buying  product.  What  say,  Bill? 

 Wear  Your  Club  Pin!    !  !  

JOSE  YOVIN  hails  from  the  City  of 
Brotherly  Love,  popularly  known  as  Phila- 
delphia, Pa.,  where  he  manages  the  Liberty 
and  Tacony  theatres,  and  at  this  writing  it 
is  our  pleasure  to  record  that  he's  another 
recently-elected  Round  Tabler.  Welcome  to 
this  organization,  Jose,  and  how  about  com- 
ing through  with  some  good  show-selling 
tips  that  the  other  members  can  use  to  good 
advantage.  Let  your  fellow  Clubmen  know 
what  methods  you're  using  to  fill  seats. 

 Wear  Your  Club  Pin!    !  !  

ISRAEL  SCHANCUPP  frankly  admits 
that  he  has  been  procrastinating  for  a  mat- 
ter of  months  the  act  of  sending  in  an  ap- 
plication for  membership  in  this  organiza- 
tion, but  finally  accomplished  same  by  lock- 
ing his  office  door  while  knocking  off  the 
few  required  words.  He  (Israel,  no  less)  was 
so  excited  at  the  time  that  he  enclosed  a 
dollar  for  a  membership  fee,  which,  we  have 
already  explained  to  him,  is  out  as  far  as 
membership  fees  are  concerned,  but  may  be 
set  aside  for  the  purchase  of  a  Club  pin  if 
he  so  desires.  At  any  rate,  he's  one  of  the 
gang,  now,  and  he  promises  to  try  and  repay 
some  of  his  fellow  showmen  for  their  con- 
tributions by  sending  along  some  of  his. 


HERE'S  THE  BLANK 


APPLICATION  FOR 
MEMBERSHIP 

MANAGERS'  ROUND 
TABLE  CLUB 

Hey,  "Chick"-. 

Please  enroll  me  in  the  Club  and 
send  me  my  framed  certificate. 

Name  

Position  

Theatre  

Address   

City  

State   

(Mail  to  Managers'  Round  Table  Club, 
1790  Broadway,  New  York) 


NICHOLAS  FREEMAN  is  the  assistant 
manager  of  the  Morton  Theatre,  Dorchester, 
Mass.,  a  house  in  charge  of  Albert  Laurie. 
Prior  to  going  with  the  Morton,  where  he- 
has  been  for  the  past  20  months,  he  acted 
as  assistant  manager  of  the  Central  Square 
Theatre,  Cambridge.  He  started  in  this 
game  as  an  usher  and  has  been  steadily 
climbing  the  ladder  ever  since.  The  name  of 
Laurie  is  synonymous  with  showbusiness 
over  in  New  England  and  with  Al's  able- 
coaching  it  probably  will  not  be  long  be- 
fore Freeman  will  be  handling  his  own 
house.  Keep  in  touch  with  the  Club,  Nick, 
so  we  can  forward  the  framed  certificate 
when  it  is  due. 

— ■  Wear  Your  Club  Pin!    !  !  

HARRY  MILLSTEIN  manages  the  Duf- 
field  Theatre,  one  of  the  pioneer  houses  in 
Brooklyn,  N.  Y.  If  the  Duffield  were  able 
to  talk  it  could  relate  a  first-class  history  of 
the  movies,  for  it  has  seen  most  of  them 
come  and  go  at  one  of  the  busy  spots  in 
the  city.  The  mere  fact  that  the  house  has 
carried  on  all  these  years  is  proof  that  it  is 
located  in  a  good  neighborhood.  Therefore, 
we  are  glad  to  record  that  its  manager  has 
become  a  member  of  this  organization  and 
will  look  forward  to  hearing  what  he's  doing 
for  showbusiness. 

—  Wear  Your  Club  Pin!    !  !  

JOHN  R.  TKACH  hails  from  out  in  He- 
bron, N.  Dak.,  where  he  manages  the  Rialto 
Theatre,  and  he's  another  new  member  in 
line  for  introduction  to  his  many  fellow 
Round  Tablers.  Your  state  is  well  repre- 
sented in  this  organization,  John,  and  we're 
glad  to  include  your  name  on  the  Club  ros- 
ter. Many  a  good  show-selling  tip  has  come 
to  headquarters  from  Dakota  showmen  and 
it  is  to  be  hoped  that  Tkach  will  do  his  share 
to  keep  up  the  excellent  reputation  set  by 
his  brother  managers.  Send  along  some  in- 
formation, John,  and  we'll  see  that  it's  broad- 
cast. 

■ —  Wear  Your  Club  Pin!    !  !  

ARTHUR  B.  CHASE  is  another  New 
York  City  manager  to  join  the  ranks  of 
the  Round  Table  Club  and  he  holds  forth 
at  the  Costello  Theatre,  Broadway  and  159th 
Street.  At  this  writing  Chase  is  wearing  a 
Club  membership  pin  and  we're  taking  this 
opportunity  to  introduce  him  to  the  rest  of 
the  gang.  As  soon  as  you  get  a  bit  of  spare 
time.  Art,  send  along  some  information  on 
what  you  are  doing  to  sell  shows  in  your 
neighborhood.  Your  many  fellow  Round 
Tablers  will  be  interested. 
 Wear  Your  Club  Pin!    !    .'—  — 

W.  P.  McLAUGHLIN  operates  the  Glen 
Theatre  in  Glen  Ellyn,  111.,  and  along  with 
his  subscription  to  the  Herald  came  a  re- 
quest for  his  name  to  be  added  to  the  ever- 
growing list  of  Round  Tablers.  Okay, 
Mack;  you're  a  bona  fide  member  of  this 
exalted  order  right  now,  and  we  sincerely 
hope  that  you'll  contribute  your  share  of 
interesting  show-selling  tips  to  this  depart- 
ment. Let  the  rest  of  the  outfit  in  on  that 
last  stunt  you  used  to  good  results. 
 Wear  Your  Club  Pin!    !  !  

RAY  BOWMAN  is  Number  3  on  the  list 
of  New  York  City  managers  to  become  a 
member  of  this  week's  crop  of  Round  Ta- 
blers and  he  holds  forth  at  the  Kameo  The- 
atre, 4367  Third  Ave  nue.  Show-selling  meth- 
ods are  still  popular  up  around  Ray's  neigh- 
borhood and  unless  we're  very  much  mis- 
taken this  new  Clubman's  fellow  showmen 
can  look  for  some  dope  on  how  seats  are 
filled  at  the  Kameo.  Get  the  habit,  Ray,  and 
let's  hear  regularly  on  what  you  are  doing 
for  showbusiness  over  your  way. 


70 


MOTION    PICTURE  HERALD 


May    14,    193  2 


PRODUCTIONS  IN  WORK 


TITLE 

WRITER  AND  DIRECTOR 

CAST 

STAGE  OF 
PRODUCTION 

COLUMBIA 

"Hello  Trouble" 

Story  by  staff.    Director:    Lambcr  Hillycr. 

Buck  Jones,  Lina  Basquette 

Shooting 

"Hollywood  Speaks" 

Story  by  Norman  Krasna,  Jo  Swerling.  Director: 
Eddie  Buzzell. 

Genevieve  Tobin. 

Shooting 

FOX 

"Fancy  Free" 

Story  by  Phillip  Klein,  Barry  Conncrs.  Director: 
Al  Werker. 

Adolphe   Mcnjou,   Joan   Marsh,   Minna  Gombcll 

Shooting 

"Rebecca  of  Suunybrook 
Farm" 

Story  by   S.   N.   Behrman,   Sonya   Levien.  Di- 
rector:    Alireci  ban  tell. 

Marian  Nixon,  Ralph  Bellamy,  Mae  Marsh. 

Shooting 

Down   lo  Jiartn 

otory  oy  rwiwin  i>urKc.    x^neccoi .  l/j v iu  duuci. 

Will     T\  r\  <Tf»  1-  c       Iv&itf*     1?  ii^li      1  )y~\  t'a+m  \r  Triff  1  q  n 

Will      J.\  \J{$  CIO,      11  C11C      J.V  1^,11,      i-/Ul  \JL  ILJf       J  \Jl  Lid  11 . 

^  n  nrifin  rr 
•J  11<_NJ  1 1  ■  i  y. 

"Burnt  Offering" 

Written  by  staff.    Director:  Frank  Lloyd. 

Elissa  Landi,  Wm.  Von  Brinkin,  Melvyn  Douglas. 

Shooting 

METRO-GOLDWYN -MAYER 

"Prosperity" 

Story  by  Wanda  Tuchock,  Zelda  Scars.  Director: 
Leo  McCarey. 

Marie   Dressier,    Polly   Moran,   Wallace  Ford. 

Shooting 

"Red  Headed  Woman" 

Written  by  staff.    Director:    Jack  Conway. 

Jean  Harlow,  Chester  Morris,  Lewis  Stone. 

Shooting 

MONOGRAM 

"Fatal  Alarm" 

Storv    bv    Au.dc    JJultmgton.      i_Miccior.  iwii 
Brown. 

Johnny  Mack  Brown,  Lew  Cody. 

ohooting 

PARAMOUNT 

"Love  Me  Tonight" 

Story  by  Samuel  Hoffenstcin.    Director:  Rouben 
Mamculian. 

Maurice  Chevalier,   Jeanelte  MacDonald. 

Shooting 

"Gates  of  Hollywood" 

Storv  by  Sam  Mintz,  Arthur  Kober  and  Walter 
De  Leon.    Director:    William  Beaudine. 

Stuart  Erwin,  Frances  Dee. 

Shooting 

"The  Spurting  Widow" 

Story  by  M.  S.  Boy lan,  Harvey  Gates.  Director: 
Irving  Cummings. 

Alison  Skipworth,  Robert  McWade,  George  Barbier. 

Shooting 

"The  Challenger" 

Story  by  Grover  Jones,  W.  S.  McNutt.  Director: 
Stephen  Roberts. 

Geo.  Bancroft,  Wynne  Gibson,  Charles  Starrett. 

Shooting 

"Movie  Crazy" 

Story  by  staff.    Director:  Clyde  Bruckman. 

Harold   Lloyd,    Constance  Cummings. 

Shooting 

"Million   Dollars  Legs" 

Story    by    Henry    Myers.    Nick    Barrows.  Di- 
rector: Eddie  Cline. 

Jack  Oakie,  W.  C.  Fields. 

Shooting 

"The  Woman  of  Flame" 

Story  bv  Oliver  H.  P.  Garrett.    Director:  Bert- 
hold  Viertel. 

CUuulette  Colbert,   Clive  Brook. 

Shooting 

RKO-PATHE 

"Hollywood 
Merry- Go-Round' 

Story   bv    Robert    Prcsncll.     Director:  George 
Cukor. 

Constance   Bennett,   Neil    Hamilton,    Lowell  Sherman. 

Shooting 

RKO-RADIO 

"The  Roar  of  the  Dragon" 

Story  by  Howard  Estabrook.    Director:  Wesley 
Kuggles. 

Richard  Dix,   Gwili  Andre. 

Shooting 

"Hold  'Em  Jail" 

Story    by    Timothy    Whelan.    Lew    Lipton  and 
Eddie  Welch.     Director:    Norman  Taurog. 

Burt    Wheeler,    Robert    Woolsey,    Edna    May  Oliver. 

Shooting 

1  lie  JMguttt  woiiutri 

SONO  ART-WORLD  WIDE 

(Trem    Carr  Production) 

Storv    by    J     A     Creelman.     Director:  Merian 
C.  Cooper. 

Joel   McCrea,    Fay  Wray,   Gustav    von  Seyffertitz. 

Shooting 

"The  Man  From  Hell's  Edges" 

Story  and  direction  by  R.  N.  Bradbury. 

Bob  Steele,  Nancy  Drexel, 

Shooting 

TIFFANY 

"Hell  Fire  Austin" 

Story    by    Betty    Burbridgc.     Director.  Ernest 
Sheldon. 

Ken  Maynard. 

Shooting 

"Back  Street" 
"Brown  of  Culver" 

From  novel  by  Fannie  Hurst.    Director:  John 
M.  Manl. 

Story    by    George    Green,    Tom  Buckingham. 
Director:    William  Wyler. 

Irene  Dunne,  John  Boles,  June  Clyde,  Zasu  Pitts. 
Tom  Brown,  H.  B.   Warner,  Slim  Summerville. 

Shooting 

Shooting 

"The  Old  Dark  House" 

Story  by  Benn  W.  Levy.  Director:  James  Whale. 

Boris  Kaiion,  Lilian  Bona. 

olioot  lllg 

Untitled 

Story  by  Jack  Cunningham.    Director:  Edward 
Laemmle. 

Tom  Mix,  Lucille  Powers.  Fred  Kohler. 

Shooting 

WARNER-FIRST  NATIONAL 

"Life  Begins" 

Story  by  Earl  Baldwin.    Directors:  James  Flood, 
Elliott  Nugent. 

Loretta   Young,   Hardie   Albright,    Eric    Linden,  Aline 
McMahon. 

Shooting 

"Children   o(  Pleasure" 

Story  by  Larry  Baretto,  Earl  Baldwin.  Director: 
Wm.  D'ieterle. 

Ruth   Cliatterton,   George  Brent. 

Shooting 

"Tiger  Shark" 

Story  by  Wells  Root.    Director:    Howard  Hawks. 

Edward    G.    Robinson,   Zita  Johann. 

Shooting 

WARNER  BROTHERS 

"The  Mud  Lark" 

Story  by  Robert  Lord.    Director:    William  Well- 
man. 

Barbara   Stanwyck,    George  Brent. 

Shooting 

"The  Crooner" 

Story    by    Charles    Kenyon.      Director:  Lloyd 
Bacon. 

David   Manners,   Ann  Dvorak,   Ken  Murray. 

Shooting 

"Blessed  Event" 

Story   by   Howard    Green.     Director:    Roy  Del 
Ruth. 

Lee  Tracy,  Mary  Brian. 

Shooting 

May    14,  1932 


MOTION    PICTURE  HERALD 


71 


.  STAe  E  ATT  C  ACT  IONS 

L€L  LICLLLE  THEATRES 


SPCTS  &  SHOTS 


Mitzi  Green,  who  is  broadcasting  on  the 
Nestle  Chocolateers  airway,  is  doing  her  re- 
markable impersonations  with  as  much  suc- 
cess in  the  invisible  medium  as  she  does  on 
the  stage.  Mitzi  is  only  twelve,  but  she's 
putting  on  bumps  and  if  you  want  to  see  her 
as  a  juvenile  in  person  you  must  hurry. 
They  do  grow.  Leo  Morrison  signed  up 
Mitzi  with  Radio  to  play  little  Orphan 
Annie  in  a  film  version  of  Harold  Gray's 
syndicated  cartoons.  This  makes  Mitzi  a 
big  shot  entertainer  as  Gray's  cartoon  has  a 
large  circulation. 

Wynne  Wayne  left  Loew's  Capitol  in 
Syracuse  to  appear  in  Schwartz  Bros.  "Follies 
Bergere."  Wynne  says  money  did  it.  .  .  . 
Nat  Morton  is  busy  booking  'em.  He  placed 
Evelyn  Cashway  in  the  Orpheum,  De  Loris 
Leland  in  the  Republic  and  Margie  Penetti 
in  the  Bijou,  Philadelphia. 

Floyd  Gibbons  is  rattling  off  a  machine 
gun  fire  of  pertinent  comment  at  the  New- 
York  Palace  on  his  recent  experiences  in 
China.  They  go  over  big.  Gibbons  would 
be  an  attraction  on  any  stage  if  only  for  his 
ability  to  throw  the  contents  of  the  diction- 
ary around  faster  than  any  three  human  be- 
ings living,  and  then  some.  .  .  . 

Josephine  Harmon,  the  comedienne,  is 
rushing  her  new  act  which  will  be  ready  for 
booking  in  a  couple  of  weeks.  She  is  work- 
ing with  Marion  Murray.  Edward  Davis  is 
the  author  of  her  new  venture.  Josephine 
was  in  the  van  of  Earl  Carroll's  Vanities. 

The  rapid  fire  wanderer  Bob  Ripley  is  back 
with  a  brand  new  pocketful  of  tricks.  The 
most  wonderful  of  all  Bob's  stunts  is  how 
he  gets  his  dope. 

Bud  Pollard  is  still  hard  at  work  on  his 
Southland  Pictures.  .  .  .  Clement  Wood's 
"Glory  Road"  will  be  one  of  the  films  to  be 
directed  at  the  Metropolitan  Studios.  It  is 
an  all  black  story.  The  title  of  the  story  is 
the  same  as  the  song  Lawrence  Tibbett 
sings,  which  Wood  also  wrote. 

Sam  Roth  of  Faro  Publishing,  Inc.,  pub- 
lished a  book  on  the  Lindbergh  kidnapping 
and  already  someone  wants  to  film  it. 

Fatty  Arbuckle  is  before  the  New  York 
public  on  his  comeback  road. 

Warners  will  make  a  film  around  the  life 
of  Ivar  Kruger,  the  Swedish  Match  King. 
It  will  probably  De  titled  "The  Light  that 
Failed." 

Harry  Langdon,  it  seems,  must  stay  in 
vaudeville  even  with  a  couple  of  picture  con- 
tracts teasing  him.    Legal  reasons. 

Fred  Craven. 

Dan  Parker  Is  in  Theatrical 

Publicity  Business  for  Self 

Danny  Parker,  wellknown  to  the  music 
and  show  world  as  formerly  connected  with 
the  Radio  Keith  Orpheum  Corporation  in 
both  the  Music  and  Radio  departments,  is 
now  in  business  for  himself.  He  is  specializ- 
ing in  theatrical  publicity  and  has  already 
contracted  a  number  of  wellknown  person- 
alities. With  offices  at  1520  Broadway  and 
a  staff  prepared  for  operation,  we  wish  him 
well  in  his  new  venture. 


HENRI  A.  KEATES 


Here  is  a  good  likeness  of  the  organist 
"who  put  community  singing  on  the  map." 
He  has  been  in  the  game  for  the  past 
twenty-two  years,  and  has  been  featured 
on  nearly  every  circuit.  Keates  has  the 
distinction  of  having  opened  every  new 
Balaban  and  Katz  theatre  in  Chicago  for 
the  past  eight  years.  He  has  just  terminated 
a  three  months'  engagement  at  the  RKO 
St.  Louis  theatre  end  has  just  returned  to 
Chicago,  where  he  opened  Friday,  May 
13th,  at  the  Warner  Brothers  Avalon 
theatre. 

Hugo  Riesenfeld  Honored 

On  Return  to  Theatre  Field 

The  musical  world  and  representatives  of 
the  music  and  film  trade  press  and  of  New 
York's  newspaper  field  attended  a  reception 
at  the  Astor  Hotel  on  Saturday  last,  in 
honor  of  Hugo  Riesenfeld,  who  has  returned 
to  the  Broadway  theatre  field  as  the  head  of 
a  new  80-piece  symphony  orchestra  at  the 
New  York  Roxy  theatre. 


Carlton  Coon  Dead 

Carlton  Coon,  well  known  Kansas  City 
orchestra  leader,  long  identified  with  the 
popular  Coon-Sanders  Nighthawk  Orches- 
tra, died  last  Wednesday  at  the  Henrotin 
Hospital  of  blood  poisoning  which  devel- 
oped from  an  abscessed  jaw.  His  wife  and 
mother  survive  him. 


Bernie  Signs  Radio  Contract 

Ben  Bernie,  orchestra  leader,  has  signed 
a  new  long  term  contract  with  the  Columbia 
Broadcasting  System.  The  contract  was 
signed  in  Chicago,  where  Bernie  completed 
a  week's  vaudeville  appearance  during  a 
current  tour. 


IP  AND  DOWN 
THE  ALLEY 


HELLO,  EVERYBODY! 

As  you  will  have  noticed,  starting  this 
week  the  title  of  this  department  is  "Stage 
Attractions"  and  as  such  it  will  be  known 
hereafter.  ...  In  it  we  will  feature  personal- 
ities mainly,  though  music,  radio,  and  so  on, 
will  continue  to  be  an  outstanding  feature. 
.  .  .  What  we  aim  to  do  is  bridge  that  gap 
between  the  front  of  the  house  and  the  back. 

*  *  H< 

Ed  Wynn,  stage  comedian  and  now 
known  as  the  "Texaco  Fire  Chief,'"  who  is 
being  featured  over  NBC  networks,  says  the 
best  ten  years  of  a  woman's  life  are  those 
between  twenty-eight  and  thirty.  .  .  . 

The  American  Society  of  Authors  and 
Composers,  the  Music  Publishers'  Protective 
Association  and  M.  Witmark  &  Sons,  de- 
serve a  vote  of  thanks  from  all  music  pub- 
lishers for  their  fight  against  the  bootleg 
song-sheet  selling  evil.  .  .  .  It's  tough  enough 
to  sell  music  these  days  as  it  is  and  the  song 
selling  racket  nearly  grew  out  of  bounds, 
but  due  to  the  arrest  and  conviction  of  one, 
Ted  Harris,  ex-pugilist  and  one  of  the  lead- 
ing offenders,  it  appears  that  it  won't  be 
long  until  publishers  will  not  have  to  worry 
about  that  particular  thing  any  more.  .  .  . 
The  defendant  was  prosecuted  by  M.  Wit- 
mark  &  Sons,  Julian  Rosenthal,  represent- 
ing the  society.  .  .  .  The  verdict,  handed 
down  by  Judge  Flood,  of  $50  fine  or  10  days 
in  jail,  is  the  stiffest  that  has  been  meted  out 
to  any  of  these  offenders.  .  .  .  Others  of  the 
same  ilk  as  Harris,  having  jammed  the  court- 
room, will  take  this  as  a  drastic  warning 
and  mayhap  abide  by  what  they  heard  and 
saw.  .  .  . 

*  *  * 

Mr.  and  Mrs.  Herbert  Koch,  popularly 
known  as  Mr.  &  Mrs.  Herbie,  who  enter- 
tained at  the  twin  consoles  of  the  Saenger 
in  N'Orleans  for  the  past  two  years,  are 
now  featured  at  the  consoles  of  Shea's 
Buffalo  theatre,  Buffalo,  N.  Y.  .  .  .  Ray  Mac- 
Namara,  local  favorite  in  New  Orleans,  is 
soloing  in  their  place.  .  .  .  Will  Gilroy,  local 
favorite  at  the  Pitkin  Theatre,  Brooklyn, 
now  has  an  opportunity  to  increase  his  pop- 
ularity. .  .  .  He  is  being  featured  on  the  pro- 
grams of  radio  station  WMIL,  Brooklyn.  .  .  . 
Art  Brown,  organist  at  the  Richmond, 
Virginia,  Byrd  theatre,  is  another  who  has 
gone  on  the  air.  ...  By  that  I  mean  he  is 
broadcasting  from  WRVA,  three  times  a 
week.  .  .  . 

*  *  * 

Guy  Lombardo  and  His  Royal  Canadians, 

who  recently  completed  a  successful  two 
weeks  at  the  Brooklyn  and  New  York  Para- 
mount theatres,  are  scheduled  to  make  four 
Midwest  stops  on  their  tour  of  Publix 
houses.  .  .  .  Even  though  they  will  be  all 
over  the  map,  plans  call  for  their  weekly 
chain  broadcast  of  the  Robert  Burns  pro- 
gram while  on  tour.  .  .  .  Russ  Colombo, 
NBC  "Romeo  of  Song,"  is  now  installed  as 
director  of  his  own  orchestra  at  the  Wood- 
mansten  Inn,  outlying  roadhouse,  and  will 
be  heard  nightly  except  Wednesday  and 
Sunday,  over  NBC-WEAF  networks.  .  .  . 
S'Long.  .  .  .  Ed  Dawson. 


72 


MOTION    PICTURE  HERALD 


May    14,    193  2 


"■III 


REVIEWS  CE  ACES 


MM  EI  S 


NCVELEy 


EANCEES 


KATE  SMITH 

Brooklyn  Albee 

Kate  Smith,  famed  "Songbird  of  the  South" 
is  at  her  best  in  this  week's  show.  She  is  al- 
ways sure  to  stop  the  show  and  she  didn't  fail 
here.  Her  grand  singing  earned  her  two  en- 
cores and  if  she  hadn't  been  on  longer  than  her 
allotted  time  as  far  as  the  customers  were  con- 
cerned, she  could  have  continued  singing  for- 
ever.— E.  D. 

MILLS  BROTHERS  (4) 

New  York  Paramount 

These  colored  boys,  borrowed  from  the  radio, 
did  draw  decidedly  as  the  show  caught.  There  is 
no  doubt  about  their  being  an  attraction  of  the 
first  rank.  They  do  a  lot  of  entertaining, 
singing  in  their  own  inimitable  fashion,  and 
when  they  are  through,  the  audience  yells  for 
more. — F.  C. 


SYLVIA  NELSON  • 

New  York  Capitol 

A  red  headed  lady  with  a  voice  and  a  winning 
personality.  She  has  a  good  soprano  voice  and 
uses  it  with  good  effect.  She  sang  a  couple 
of  numbers  as  a  cigarette  girl  in  the  French 
cabaret  section  of  the  show  and  the  audience 
liked  her.— F.  C. 


EVELYN  HOEY 

Brooklyn  Paramount 

This  musical  comedy  star  does  very  well  here 
with  her  torch  singing  of  "Devil  and  the  Deep 
Blue  Sea,"  and  her  "scat"  singing  of  "Kickin' 
the  Gong  Around.'  She  is  personable,  a  good 
singer  and  a  good  bet  for  any  theatre  looking- 
for  a  personality  girl  with  plentv  of  what  it 
takes. — E.  D. 


ADELAIDE  HALL 

Denver  Orpheum 

"The  crooning  blackbird,"  assisted  by  two 
pianists,  does  a  good  job  of  singing  blue  songs 
and  does  some  clever  footwork.  She  sings 
some  river  songs,  the  last  against  a  white  back- 
ground, with  the  footlights  throwing  a  huge 
shadow  of  herself  against  it. 


LILLIAN  BERNARD  AND 
FLO  HENRI 

Baltimore  Hippodrome 

They  do  a  piano  and  singing  act,  featuring 
popular  tunes,  interspersed  with  laughable 
stories  and  gags.    They  earn  a  good  reception. 


THE  RHYMETTES 

Milwaukee  Wisconsin 

The  three  young  women  first  appear  as 
prudes,  dressed  in  black,  and  sing  a  ditty  about 
censorship.  They  reveal  themselves  as  pleasing 
harmonizers. 


DOYLE  QUADRUPLETS 

Philadelphia  Fox 

A  pleasing  eyeful,  these  four  pretty  girls  are 
rolled  onto  the  stage  atop  a  piano.  They  sing 
several  numbers  in  harmony  to  good  applause. 
Theirs  is  an  entertaining  act  for  any  theatre. 

(Continued  on  next  pape,  column  1) 


ROBBINS  TRIO 

Philadelphia  Fox 

These  spectacular  roller  skaters  give  many 
daring  and  graceful  bits  of  skill.  One  of  the 
two  men  holds  the  other  by  an  arm  and  foot 
and  skates  in  a  circle  at  such  speed  that  she  is 
swung  parallel  to  the  floor,  at  the  same  time 
holding  the  girl  in  his  arms. 


BOB,  BOB  AND  BOBBIE 

Baltimore  Keith's 

First  they  do  some  Indian  club  work,  then 
toss  balls  into  the  audience,  to  be  tossed  back 
and  caught  on  the  tip  of  a  knife  blade  held 
in  the  mouth.  The  dog  stands  on  the  back  of 
one  of  the  performers  and  catches  soft  clubs 
juggled. 


HARRY  MOORE 

Brooklyn  Fox 

Mr.  Moore  tears  from  whole  rolls  of  paper 
the  most  intricate  of  designs,  keeping  up  a 
rapid  and  entertaining  monologue  the  entire 
time  he  is  working.  Sure-fire  for  picture 
houses. — E.  D. 


FORTUNELLO  &  CIRILLINO 

Omaha  Orpheum 

The  one  carries  the  other  in  a  bag,  in  coming 
on  stage.  They  use  a  kitchen  broom  to  ad- 
vantage in  their  tumbling,  and  a  cornet  and 
flute  add  to  the  fun.  These  acrobatic  clowns 
are  entertaining  performers. 


RUTON'S  TRAINED  DOGS 

San  Antonio  Sadler's 

Mr.  and  Mrs.  Ruton  put  the  fine  canines 
through  a  series  of  tricks  that  prove  highly 
entertaining. 


BUD  CARLELL  (2) 


Baltimore  Hippodrome 

Novelty  twirling  of  ropes  and  snapping  of 
bullwhips.  Bud's  climatic  act  is  twirling  five 
loops  at  one  time,  two  on  the  hips,  two  in  his 
hands  and  one  in  his  mouth. 


FRANCIS  RENAULT 

San  Francisco  War-field 

This  famous  female  impersonator  has  a  very 
good  voice.  He  tells  some  good  yarns  and  his 
beautiful  gown  and  the  way  he  wears  them 
leave>  manv  wondering  if  he  is  reallv  a  man. 


DE  WOLF,  METCALF  AND 
FORD 

Cincinnati  Albee 

The  trio,  a  man  and  two  girls,  do  solo,  duo 
and  triple  steps,  plus  aero  and  eccentric  dances 
in  which  the  man  presents  some  unusual  con- 
tortions. 


MEL  KLEE 

Baltimore  Hippodrome 

This  blackface  singer  is  also  a  monologist. 
He  introduces  two  colored  lads,  Tommy  and 
Floyd,  who  he  says  he  picked  up  in  Chatta- 
nooga. The  boys  play  the  piano,  sing  and  do 
some  novelty  tap  steps. 

(Continued  on  next  page,  column  2) 


GORDON,  REED  AND  KING 

New  York  Paramount 

These  three  male  dancers  are  artistically 
worked  into  the  show  and  they  cover  themselves 
with  glory  in  both  their  work  with  the  ensem- 
ble and  in  their  own  specialty  of  tap  work. 
They  dance  wonderfully  and  set  a  standard  of 
their  own. — F.  C. 


FRITZ  AND  JEAN  HUBERT 

Baltimore  Hippodrome 

They  intermingle  "drunk"  eccentric  steps 
with  some  acrobatic  work  and  falls,  gaining 
many  laughs.  This  brother  and  sister  act  is 
the  best  of  its  kind  in  the  business. 


TAMERA  GEVA 

Brooklyn  Paramount 

In  this  week's  show,  Miss  Geva  offers  one 
of  her  inimitable  jazz  toe  routines.  The  young 
lady  is  exceptionally  graceful,  good  to  look  at 
and  a  first  class  performer.  Audience  reaction 
was  very  favorable.- — E.  D. 


THE  THREE  BERNIE 
BROTHERS 

New  York  Capitol 

These  three  boys  dressed  in  a  modified 
evening  dress,  do  some  splendid  ensemble 
dancing.  However,  the  act  gets  the  best  of  its 
applause  when  the  individuals  do  separate  work 
in  their  challenge  dancing.  They  have  plenty 
of  personality  and  go  over  favorably. — F.  C. 


JIMMY  HADREAS 

Milwaukee  Wisconsin 

A  clever  dancer.  In  the  role  of  street 
cleaner  he  steps  off  a  number  of  dances  repre- 
senting various  countries.  He  then  adds  some 
snappy  acrobatics. 


NELL  O'DAY  AND 
TOMMY  ATKINS  SEXTETTE 

Brooklyn  Albee 

Miss  O'Day  and  her  six  dancing  boys  open 
their  act  in  one  following  and  working  for  the 
next  20  minutes  in  a  neat  full  stage  setting. 
Being  used  as  an  opening  act  this  week,  they 
failed  to  get  their  customary  good  reception. 
They  have  also  changed  their  routine  to  in- 
clude singing,  which  adds  to  the  act.  Their 
dance  routines  could  be  changed  so  as  not  to 
have  so  many  repeating  of  stunts. — E.  D. 


THE  LE  GAILS 

New  York  Capitol 

This  male  and  female  team  offer  a  very  at- 
tractive rough-house  Apache  number.  It  is  so 
well  done  that  one  fears  for  the  life  of  the  gir! 
member  who  is  tossed  around  so  vigorously. 
Very  good. — F.  C. 

(.Continued  on  next  page,  column  3) 


May    14,  1932 


MOTION    PICTURE  HERALD 


73 


REVIEWS  CF  ACTS 


SINGERS 

(Continued  from  preceding  page) 

HOPE  VERNON 

Omaha  Orpheum 

This  beautiful  young  lady  offers  an  act  of 
singing,  yodeling  and  whistling. 


OSCAR  TAYLOR 

Brooklyn  Fox 

A  fine  singer,  who  does  the  master  of  cere- 
monying  by  way  of  singing  all  introductory 
bits  for  the  unit  in  which  he  appears. — E.  D. 


ROBERT  ("BOB")  KENT 

San  Antonio  Sadler's 

He  impersonates  a  dope  fiend  singing  "While 
Others  Are  Building  Castles  in  the  Air."  He 
has  a  pleasing  voice. 


NOVELTY 

(Continued  from  preceding  page) 

FRED  KEATING 

Denver  Orpheum 

He  mixes  comedy  with  his  routine  of  tricks 
and  uses  a  girl  foil  to  good  advantage.  Keat- 
ing is  one  of  the  youngest  and  best  known  ma- 
gicians in  show  business.  His  act  is  an  enter- 
taining one,  and  great  for  any  audience. 


FRANKIE  JUDNICK 

Brooklyn  Paramount 

Judnick,  who  has  been  lobby  accordianist  for 
the  past  two  years  at  this  house,  is  occasionally 
brought  on  the  stage  to  work  in  the  stageshow. 
This  week,  Harry  Rose  gives  him  a  good  send- 
off  (incidentally  the  applause  that  greeted  him 
proved  his  popularity)  and  Frankie  went  into 
his  specialty  of  playing  hot  tunes  on  his  ac- 
cordian.  and  proved  a  show  stopper. — E.  D. 


DANCERS 

(Continued  from  preceding  page) 

ANITA  AVILA  AND 
JACK  NILE 

New  York  Capitol 

This  team  offer  an  apache  dance  routine  that 
is  extremely  well  done.  In  the  final  scene  of 
their  dance  which  runs  from  the  most  refined 
to  the  most  brutal,  Jack  Nile  hurls  Anita  clear 
off  the  stage  into  the  orchestra.  He  pulls  her 
back  by  the  hair,  and  closes  the  dance  by  throw- 
ing her  in  the  wings. — F.  C. 


HELEN  MOORE 

San  Francisco  Warfield 

Assisted  by  six  sailor  boy  friends,  she  offers 
some  lively  steps  and  acrobatics,  with  the  Will- 
iam Tell  overture  presented  in  dance  form. 


NEALL  SISTERS  (3) 

Brooklyn  Albee 

These  three  harmony  singers  take  advantage 
of  their  being  blondes  by  featuring  a  novelty 
song  entitled,  "Gentlemen  Prefer  Blondes." 
The  balance  of  their  repertoire  consists  of 
popular  tunes,  which  they  sing  and  sell  very 
well. — E.  D. 


NINELA  GOODELLE 

Philadelphia  Fox 

A  striking  brunette,  with  a  charming  voice 
and  personality,  who  offers  a  number  of  popu- 
lar songs  advantageously. 


BOSWELL  SISTERS  (3) 

Baltimore  Keith's 

These  three  radio  stars  sing  several  songs 
and  draw  tremendous  applause.  Their  act  fea- 
tures the  same  harmonious  singing  so  well 
known  to  radio  listeners. 


AARON  SISTERS  (3) 

Brooklyn  Fox 

Attractive  harmony  singing  girls  from  the 
South.  The  young  ladies  specialize  and  feature 
hillbilly  songs,  one  in  the  number  two  spot,  in 
one,  and  another  later  in  a  full  stage  set.  The 
harmonizing  in  their  soft  southern  drawl  and 
twang  is  distinctly  novel  and  the  act,  with  a 
little  comedy  injected,  is  a  good  bet  for  any 
picture  house. — E.  D. 


CLIFF  EDWARDS 

Philadelphia  Mastbaum 

He  plays  several  selections  on  his  ukulele, 
and  sings  them.  His  wisecracks  draw  even 
greater  response.  "Ukulele  Ike,"  as  he  was 
known  in  vaudeville,  before  he  went  into  pic- 
tures, is  even  more  entertaining  in  person  than 
he  is  in  the  laughable  characterizations  he  por- 
trays in  the  films. 


Stars  on  Capitol  Stage 

Among  the  stage,  screen  and  radio  stars 
scheduled  to  appear  at  the  Capitol  in  New 
York,  during  the  week  of  May  13,  are  Ed- 
mund Lowe,  Victor  McLaglen,  Fifi  D'Orsay, 
Burns  and  Allen,  Cab  Calloway,  Arthur 
Tracy. 


JOHNNY  DUFF 

San  Antonio  Sadler's 

The  accordion  ace  does  solo  work  and  then 
accompanies  Ethel  Snow,  auburn  songstress, 
who  sings  a  number  of  popular  songs. 


PRESSLER  AND  KLAISS 

Brooklyn  Fox 

A  standard  vaudeville  team.  Miss  Klaiss 
doing  the  singing  in  a  good  voice,  while  Mr. 
Pressler  does  the  comedy  and  piano  playing. 
His  comedy  make-up  which  includes  a  mop- 
like wig  and  ill-fitting  clothes  together  with 
facial  contortions  cannot  fail  to  get  laughs. 
And  when  it  comes  to  playing  piano,  he  can  do 
that  too. — E.  D. 

THE  FIVE  JEWELS 

Baltimore  Hippodrome 

These  women  jugglers  from  England  do  some 
fast  Indian  club  work  and  novelties. 


MARIE  REMINGTON 

Brooklyn  Fox 

A  personable  young  lady  who  performs  dif- 
ficult acrobatic  stunts  while  roller  skating. 
Her  performance  received  an  appreciative  ap- 
plause from  this  audience. — E.  D. 


BUSSEY  AND  CASE 

Philadelphia  Fox 

In  an  act  that  is  varied,  the  man  plays  the 
guitar,  juggles,  tap  dances,  pulls  a  lot  of  clever 
gags,  while  his  partner  sings  a  song  or  two  and 
presents  an  accordion  solo. 

ACCORDION  SEXTET 

Philadelphia  Fox 

Dressed  as  drum  majors,  they  play  "St.  Louis 
Blues"  and  "Tiger  Rag." 


Small  Southern  Towns  Use 

Stage  Units  Successfully 

Junior  stage  units  are  being  prepared  for 
suburban  situations  and  small  towns 
around  New  Orleans,  with  the  theatres, 
which  _  heretofore  relied  on  special  nights 
of  various  types,  using  the  stage  shows  as 
added  attractions. 


DAVID  BINES  GIRLS  (16) 

New  York  Paramount 

This  act  opens  rather  slowly  but  retrieves 
itself  later  to  such  an  extent  that  one  forgets 
the  awkward  beginning, 

The  show  goes  dark  and  reveals  the  sixteen 
girls  in  phosphorized  extremities.  They  do  the 
substantial  part  of  their  act  seated  and  the 
effect  is  novel  and  pleasing. — F.  C. 


DENNIS  WHITE  AND  GIRLS 

Baltimore  Hippodrome 

Bernice  Marshall,  Betty  Keane,  Maria  and 
Erla  join  Dennis  White  in  a  dancing  and  sing- 
ing revue,  "Keeping  Up  with  the  Times,"  with 
several  changes  of  costume  and  scenery. 


CHESTER  HALE'S 
PARISIENNES(I6) 

New  York  Capitol 

A  bevy  of  beautiful  girls  do  a  stunning  dance 
number  in  variegated  lights  and  shadows.  The 
dancing  in  places  drops  a  little  but  the  excel- 
lence of  the  ensemble  composition  compensates 
for  that.  There  is  a  good  deal  of  F.  C.  snake 
hips  stuff  that  goes  over  big  with  the  audience. 


Theatre  Headliners  Help 

Press  Club's  Celebration 

A  four  hundred  million  dollar  disaster 
seems  an  odd  thing  to  celebrate  but  the 
great  fire  of  1906  is  given  a  sendoff  an- 
nually by  the  Press  Club  of  San  Francisco. 
This  year's  celebration  was  held  at  the 
Golden  Gate  theatre  and  was  marked  by  the 
participation  of  musicians  and  stage  stars 
from  many  other  houses. 

Jay  B rower  and  His  Merrymakers,  with 
Peggy  O'Neill's  Sweet  Sixteen  Girls,  were 
on  hand  from  the  El  Capitan ;  Hermie  King 
and  his  joy  gang  came  from  the  Warfield 
theatre  across  the  street;  The  NBC  Studios 
provided  Walter  Beban  and  the  Spotlight 
Revue ;  Doctor  Rockwell  shooed  the  blues 
away,  Vernon  Rathburn  and  his  saxotet 
went  over  from  the  Oakland  Orpheum. 
Claude  Sweeten  and  his  RKOlians  played 
the  show. 


74 


MOTION    PICTURE  HERALD 


May     14,  1932 


REVIEWS  CE  ACTS 


COMEDY 

JOHNNY  PERKINS 

Brooklyn  Albee 

Perkins,  who  is  billed  as  "A  Ton  of  Fun,"  is 
just  that.  His  is  an  act  that  should  not  have  an 
idle  moment,  he,  especially  makes  you  forget 
the  blues,  working  hard  throughout  the  show 
as  master  of  ceremonies  and  in  specialties  of 
his  own. 

He  carries  with  him  two  singers,  Ruth  Petty 
and  Richard  Montgomery  who  are  both  show 
stoppers.  Miss  Petty  is  a  beautiful  young  lady 
who  sells  her  blues  singing  with  a  marvelous 
display  of  showmanship  and  Richard,  a  young 
colored  boy  with  a  wonderful  voice,  gives  the 
audiences  something  to  applaud  over  too. 
Johnny  Perkins,  as  an  entertainer,  can  be  rated 
as  excellent,  plus. — E.  D. 


HARRY  ROSE 

Brooklyn  Paramount 

Harry  Rose,  "The  Broadway  Jester,"  acts  as 
master  of  ceremonies  throughout  the  show  and 
for  his  own  specialty  sings  a  few  numbers. 
Putting  the  audience  in  a  jovial  mood  with  his 
laughable  stories  and  gags,  is  Harry's  forte. 
The  comedy  version  of  "Pagliacci,"  which  he 
sings  and  explains  is  an  extremely  laughable 
bit  and  one  that  earns  him  plenty  applause. — 
E.  D. 


BURNS  AND  ALLEN 

New  York  Paramount 

This  week  these  excellent  comedians  offer 
their  routine  of  snappy  gags  in  a  "book 
store"  setting,  similar  to  the  one  they  used  in 
one  of  their  recent  shorts.  Their  routine  con- 
sists of  Nat  Burns'  straight  playing  against 
Gracie  Allen's  "dumb"  answers.  They  are  one 
of  the  cleverest  teams  of  its  kind. — F.  C. 


CHRISTY  AND  NATARO 

Brooklyn  Fox 

A  male  team  featuring  a  continual  line  of 
chatter  throughout  their  comedy  acrobatic 
turn.  The  act  is  good  for  loads  of  laughs  and 
with  the  exception  of  slowing  up  in  places  with 
some  unnecessary  talk  which  could  easily  be 
eliminated,  is  good  for  picture  houses. — E.  D. 


RADCLIFF  AND  ROGERS 

New  York  Capitol 

These  colored  boys  present  a  routine  of  sing- 
ing, piano  playing  and  gags  that  is  far  above 
the  average.  Though  most  of  their  work  is 
done  with  characteristic  slow  movements  there 
is  never  a  dull  moment  in  the  act.  Radcliff's 
vocal  efforts  got  a  big  hand  and  the  whole  act 
went  over  well. — F.  C. 


FRANK  AND  MILT  BRITTON 
AND  GANG 

Brooklyn  Paramount 

This  band,  noted  for  their  comedy,  held  up 
their  end  of  the  bill  with  a  brand  of  hokum  that 
is  difficult  for  other  bands  to  equal.  The  band, 
composed  of  9  musicians,  who  really  play  well 
despite  the  continuous  interruptions  by  their 
fellow  members,  is  a  "natural"  for  picture 
houses. — E.  D. 


HOWARD,  FINE  AND 
HOWARD 

Denver  Orpheum 

Three  of  the  lads  are  dressed  in  old-fashioned 
ham  actor  costumes  and,  aided  by  Jack  Walsh, 
their  nonsense  goes  over  fairly  well.  A  girl 
adds  to  the  act  with  unusual  acrobatic-contor- 
tionist work. 


BOB  HOPE 

Baltimore  Keith's 

He  does  eccentric  comedy  work  and  two  girls 
and  three  men  join  him  in  "Antics  of  1932," 
consisting  of  several  blackout  sketches,  with 
assistance  of  two  "plants"  in  the  audience. 


MARTY  MAY 

Omaha  Orpheum 

He  clowns  with  the  audience,_  pretends  to 
play  special  numbers  on  banjo,  whiskbroom  and 
violin,  then  plays  the  banjo  with  the  broom. 
Jean  Carroll,  assisting  him,  does  a  tap  dance. 


BETTY  AND  JERRY  BROWNE    MILLS  AND  SHEA 


Cincinnati  Albee 

This  team  presents  a  comedy  skit, 
Betty  doing  a  Dumb  Dora  type. 


Milwaukee  Wisconsin 

with        As  two  goofy  gobs  they  tumble  about  in  an 
agile  and  comic  manner.  


John  Hand  Will  Direct 

Polo  Grounds  Festival 

John  Hand,  the  musical  director,  who  left 
the  films  to  direct  the  New  York  Light 
Opera  Guild,  has  been  engaged  by  Maurice 
Frank,  the  impresario,  to  direct  a  perform- 
ance of  "Aida"  for  the  Open  Air  Opera  of 
New  York,  to  be  performed  at  the  Polo 
Grounds  on  June  24th.  John  Hand  is  the 
first  American  conductor  to  have  been  so 
honored.  This  has  caused  quite  a  deal  of 
adverse  comment  among  the  foreign  musi- 
sians  of  the  city  who  labor  under  the  im- 
pression that  only  Europeans  need  apply  for 
the  big  musical  jobs  when  the  classic  operas 
are  to  be  done.  The  performance  will  be 
filmed,  as  a  feature  and  for  the  newsreels. 


Network  Adds  Station 

A  new  radio  station,  CKWO,  has  been 
added  to  the  Columbia  Broadcasting  Sys- 
tem and  will  serve  Michigan,  southeastern 
Ontario  and  adjacent  territory  in  the  United 
States  and  Canada.  The  station  will  be 
inaugurated  on  June  1,  with  studios  in 
Detroit  and  Windsor,  Ont. 


300  Ask  Orchestra  Places 

More  than  300  musicians  from  all  parts 
of  the  country  have  applied  for  positions 
in  the  new  Symphony  Orchestra  of  80,  which 
has  just  opened  at  the  Roxy  in  New  York. 
The  group  has  succeeded  Fred  Waring  and 
his  band,  at  the  house  since  January  1. 


Organ  Manufacturer  Dies 

The  funeral  of  Charles  C.  Kilgen,  73, 
who  died  at  his  St.  Louis  home  last  week, 
after  a  short  illness,  was  held  on  Monday. 
Kilgen  had  been  president  of  George  Kil- 
gen &  Son,  Inc.,  known  as  the  world's 
largest  builders  of  pipe  organs. 


Benny  Fields,  Edwards  on  Air 

Blossom  Seeley  and  her  husband,  Benny 
Fields,  have  been  signed  for  a  series  of 
radio  broadcasts  over  a  National  Broad- 
casting Company  network.  Cliff  Edwards, 
film  player,  will  conduct  a  novelty  orchestra 
over  an  NBC  network  in  a  series  of  six 
programs. 

Named  Fox  Organist 

Harvey  Hammond,  formerly  at  the 
Loew's  Midland  in  Kansas  City,  is  organist 
at  the  local  Fox  Plaza.  For  the  past  few 
months,  Hammond  has  been  in  the  East. 


Fred  Waring 

Director  of  Music 

THE  ROXY  THEATRE 


May    14,    193  2 


MOTION    PICTURE  HERALD 


75 


ORGAN  SOLOS 


BERNIE  COWHAM  (New  York  Bay- 
side  West  Victory)  the  "Adopted  Son  of 
Flushing,"  has  been  adopted  by  this  near-by 
community.  Bernie's  opening  solo  consisted 
of  his  usual  intimate  line  of  chatter  before 
the  playing  of  each  singing  number  and  the 
following  songs;  "Was  that  the  Human 
Thing  to  Do,"  "Paradise,"  "Old  Kentucky 
Home,"  and  "Just  Friends."  This  reviewer 
has  never  seen  a  demonstration  for  an 
organist  as  great  as  the  one  given  this  popu- 
lar Cowham  fellow. 

As  soon  as  his  title  slide  was  shown,  the 
applause  shook  the  house  and  it  was  with 
difficulty  that  he  even  started  his  solo.  The 
audience  seemingly  content  just  to  have  him 
at  their  house.  Finally  he  was  able  to  get 
started  and  it  must  have  done  Bernie's 
heart  good  to  hear  the  way  the  audience 
sang  for  him.  At  the  finish,  by  actual  tim- 
ing, he  was  given  an  ovation  that  kept  up 
for  5}i  minutes.  It  was  necessary  to  take 
the  feature  picture  off  the  screen  and  allow 
him  an  encore.  This  organist  certainly  does 
mean  something  in  this  part  of  New  York. 


ARTHUR  GUTOW  (Detroit  Michigan) 
played  "mail  carrier"  to  his  audience,  deliv- 
ering a  copious  bag  titled  "Musical  Mail"  a 
batch  of  notes  that  won  ready  response.  In- 
terspersed with  fetching  lyrics  concerning 
his  fan  mail,  Gutow  played  "Somebody 
Loves  You."  "Starlight,"  the  saucy  "You've 
Got  Me  Between  the  Devil  and  the  Deep 
Blue  Sea,"  ending  with  "Faded  Summer 
Love." 


AL  GULLICKSON  (Milwaukee  War- 
ner) entertains  in  his  usual  effective  man- 
ner. This  week  he  uses  the  songs,  "Home," 
"Keeping  Out  of  Mischief  Now,"  "Some- 
body Loves  Me,"  "My  Paradise,"  a  novelty 
song  to  the  tune  of  "You're  the  One,"  and 
"By  the  Fireside."  In  connection  with 
"Somebody  Love  Me,"  Al  invited  the  boys 
and  girls  to  sing  sections  of  the  song  sep- 
arately, while  the  novelty  song  featured 
every  word  in  it  starting  with  the  letter 
"s".  The  words  to  all  selections  were  flashed 
upon  the  screen  and  as  usual  Al  received 
hearty  applause. 


MERLE  CLARK  and  ELSIE  THOMP- 
SON (Brooklyn  Paramount)  at  the  twin 
consoles  entertain  the  audiences  with  an 
organ  duet  entitled  "Imitations."  As  usual, 
Merle  does  the  announcing  and  Elsie  does 
her  specialty  of  crooning  a  number.  This,  of 
course,  is  besides  playing  together  through- 
out the  presentation.  The  opening  number 
was  an  imitation  of  Chevalier  singing  "One 
Hour  With  You,'"  with  the  audience  sup- 
posed to  do  the  Chevalier.  Very  few  sank 
in  the  Chevalier  manner,  but  they  did  sing 
in  their  own.  Following  this  with  other 
imitations  with  the  songs  "Talk  it_  Over," 
"Paradise,"  and  "Strangers,"  Elsie  then  imi- 
tated herself,  singing  a  chorus  of  "Paradise," 
with  the  usual  great  hand  greeting  her  at 
finish. 

Audience  reaction  to  this  pair  is  very  fa- 
vorable and  they  really  are  box-office  at- 
tractions at  this  house. 


CON  MAFFIE  (New  York  Paradise)  en- 
entitled  his  organ  solo  "Gems,"  and  orally 
introduced  each  number  as  symbolic  of  a 
particular  jewel.  Songs  featured  were: 
"You're  the  One,"  "Trees,"  "Lovable,"  spe- 
cial to  "Don't  Know  Why,"  and  a  final 
chorus  of  "Love,  You  Funny  Thing."  Out- 
standing in  the  solo  was  the  production  built 
around  the  song  "Trees."  For  this,  Maffie 
played  the  number  in  concert  style  as  the 
stage  disclosed  an  appropriate  setting  in 
which  two  girls  enacted  the  story  told  in  the 
lyrics  of  the  song.  All  in  all  this  solo  was 
an  outstanding  one,  due  to  Maffiie's  in- 
genious manipulation  of  the  organ  and  his 
innate  artistic  ability.  The  performance  drew 
an  appreciative  reception. 


CLARENCE  LEVERENZ  (Kalamazoo 
State)  as  his  share  in  welcoming  spring  pre- 
sented a  medley  of  approproiate  compositions 
introduced  with  the  title  "A  Spring  Con- 
cert." Opening  the  solo  with  the  introduc- 
tory strains  of  Mendelssohn's  "Spring 
Song,'"  followed  by  a  new  waltz,  "When  the 
Flower's  are  Blooming  in  the  Springtime," 
"Lilies  of  the  Valley,"  "Chimes  of  Spring,'' 
storm  effects  used  as  introduction  to  "April 
Showers,"  which  is  played  classically  and 
then  in  fox-trot  tempo  for  finale.  Clever 
effects  and  Leverenz's  fine  playing  put  the 
solo  over  very  well  and  earned  him  a  gen- 
erous amount  of  applause.  This  young  chap 
is  very  popular  here  and  since  he  has  not 
been  featured  in  the  past  few  weeks,  this 
concert  was  doubly  appreciated. 


OVERTURES 


AL  EVANS  (New  York  Paradise)  con- 
ductor of  this  fine  orchestra,  compiled  the 
overture  of  "Popular  Hits,"  and  entitled  it 
as  such. 

Opening  with  a  special  arrangement  of 
"Milanburg  -Joys,"  the  overture  moves  swift- 
ly through  the  strains  of  "I'm  Sorry  Dear," 
featuring  it  as  a  saxophone  solo,  with  softly 
played  string  accompaniment.  For  the 
next  number,  "Sing  a  New  Song,"  the  trom- 
bone is  featured  with  full  band  accompani- 
ment trumpet  solo  with  strings,  organ  and 
piano  blending  in  softly  on  the  song,  "Par- 
adise." The  pianist  then  does  a  solo  of  "Rag 
Doll,'  and  a  violin  solo,  with  organ  accom- 
paniment of  "You're  My  Everything,"  fol- 
lowing. A  hot  arrangement  of  "Black 
Maria"  closed  the  overture.   Evans  is  a  ca- 


pable leader  and  is  very  popular  with  this 
audience. 


LEO.  FEIST, 


,  INC. 


NEW  SLIDES 

GOOFUS" 

I  "A  MOMENT  IN  THE  DARK" 

"MY  LIPS  WANT  KISSES" 

"CRAZY  PEOPLE" 

"THE   NIGHT   WHEN  LOVE 
WAS  BORN" 

"TELL  ME  WHY  YOU  SMILE, 
MONA  LISA" 

"I  CAN'T  FORGET" 


56  Cooper  Square,  NewYork, 


FREDDY  MACK  (Brooklyn  Fox)  and 
his  Joy  Gang  presented  an  overture  built 
around  the  ever-popular  "St.  Louis  Blues," 
of  outstanding  qualitv  and  as  usual  did  very 
well  with  it.  Opening  with  a  specially  ar- 
ranged full  band  introduction,  fading  down 
to  the  soft  melodious  strains  of  a  muted 
trumpet,  the  band  used  a  good  modulation 
and  went  into  the  stirring  strains  of  "St. 
Louis  Blues."  Not  only  do  they  play  a  sym- 
phonic arrangement  of  this  anthem,  but  they 
offer  comedy  versions,  interpolated  with 
"scat"  singing,  led  by  Mack,  and  a  finale  of 
"lowdown"  blues.  For  real  playing,  novel 
arrangements  and  entertainment,  this  aggre- 


FRED 

FEIBEL 

r  '  J 

'*  f. 
1 

vi  1 

JUNIOR  ORGANIST 
PARAMOUNT  THEATRE 

and 

RADIO  ARTIST 
COLUMBIA    BROADCASTING  SYSTEM 
NEW  YORK  CITY 

gation,  led  by  the  popular  Mack,  is  out  of 
the  ordinary,  and  always  rates  more  ap- 
plause than  anything  else  on  the  bill. 


LEON  VAN  GELDER  (Jersey  City 
Stanley).  The  popular  conductor  of  the 
Stanley's  orchestra  of  16  musicians  dedi- 
cated this  week's  program  to,  as  he  put  it, 
"Your  Mother  and  Mine."  After  the  oral 
introduction  by  Leon,  a  story  on  slides  was 
superimposed  on  a  beautiful  "Mother  pic- 
ture" background.  A  number  of  appropriate 
songs  were  compiled  and  presented  in 
this  outstanding  overture.  Leon  himself 
won  applause  with  his  own  violin  solo  of 
"Dear  Old  Pal."  The  overture  closed  with 
a  good  rendition  of  "Memories,"  and  an 
appreciate  reception  from  the  audience. 


Witmark  -Hitmarks 

W rite  for  Chorus  Slides  on 

"TOO  MANY  TEARS" 


"IN  A  SHANTY  IN  OLD  SHANTY  TOWN' 
"AT  DUSK" 


"BY  A  RIPPLING  STREAM" 

Slides  Ready  Sooti  for 

"I  SEND  MY  LOVE  WITH  THESE  ROSES" 


"HOW  CAN  YOU  SAY  NO" 

Note:  Title  slides  beautifully  illustrated  in 
colors. 

M.  WITMARK  &  SONS 

1657  BROADWAY,  NEW  YORK 


76 


MOTION    PICTURE  HERALD 


May    14,  1932 


TECHNOLOGICAL 


The  BLUEBOOK  Schoo 


By  F.  H.  RICHARDSON 


BLUEBOOK  SCHOOL  QUESTION  NO.  127.— (A)  Describe  the  three-wire  bell  circuit,  using  diagram  in  black  ink, 
if  desired.  (B)  Tell  us  how  you  would  proceed  to  install  one  or  two  fire  alarm  bells  or  buzzers  in  such  a  way  that  the 
bell  or  bells  could  be  rung  from  any  one  of  two  or  more  buttons  located  in  various  parts  of  the  theatre?  (C)  By 
means  of  an  ink  sketch,  show  us  how  circuits  may  be  arranged  to  illuminate  and  extinguish  lights  in  various  compart- 
ments of  a  proscenium  program  board. 


Answer  to  Question  No.  120 


Bluebook  School  Question  No.  120  was: 
"(A)  Using  an  ordinary  arc,  in  what  pro- 
portion docs  the  light-giving  porucr  of  a 
crater  increase  with  doubling  of  amperage, 
correct  size  carbons  being  used  in  each  case? 
(B)  Do  observed  results  as  to  crater  area, 
and  results  as  per  formula  on  Page  396 
of  the  Bluebook,  agree ?  (C)  Using  the 
ordinary  arc  and  correct  lens  system,  should 
there  be  loss  of  light  if  the  arc  current  is 
below  60  amperes?  (By  loss  of  light  we  are 
not  referring  to  loss  at  the  spot  or  rotating 
shutter).  (D)  With  the  ordinary  arc,  why 
is  it  that  there  is  increased  light  loss  after 
the  amperage  is  increased  above  60  f 

I  was  just  a  bit  astonished  at  the  number 
who  fell  down  rather  flat  on  this  one,  or 
on  some  sections  of  it.  As  a  matter  of  fact, 
only  11  men  made  the  grade  acceptably  on 
them  all,  showing  that  most  of  you  still 
have  need  to  study  your  Bluebooks  quite  a 
bit.  More  than  500  men  left  Sections  C 
and  D  blank.  James  Devoy  added  this 
note  to  his  answer : 

"For  a  long  while  we  of  this  theatre 
(four  men)  only  glanced  at  the  School 
once  in  a  while,  and  made  quite  a  bit  of 
fun  of  it,  I'm  ashamed  to  admit.  We  all 
study  the  questions  each  week  now,  spend 
a  lot  of  time  discussing  them,  hunting  up 
the  answers  and  seeing  how  close  we  can 
get  to  'correct'  when  the  answer  comes. 
My  own  answers  are  really  made  up  from 
the  knowledge  and  efforts  of  myself  and 
three  others,  namely  Frank  Davis,  Tom 
Ackerman  and  John  L.  Baker.  We  have 
but  one  criticism  of  the  school,  namely, 
once  in  a  while  we  find  the  same  question 
asked  more  than  once.  Cut  that  out, 
Brother  Richardson.  We  need  all  the  space 
we  can  get  for  the  School.  Asking  ques- 
tions twice  is  a  waste  of  space." 

I  stand  corrected.  That  does  happen  oc- 
casionally, but  the  work  is  pretty  heavy 
and  all  I  can  do  is  the  best  I  am  able  to. 

The  following  made  good  on  Question 
No.  120.  (Gosh,  what  a  short  list!):  C. 
Rau  and  S.  Evans,  Lester  Borst,  Frank 
Dudiak,  G.  E.  Doe,  T.  Van  Vaulkenburg, 


James  Devoy,  Tom  Turk,  George  Thomp- 
son, Bill  Doe,  Dan  Graby  and  Lon  Shotts 
and  Roland  Granby.  Regarding  Section  A, 
Frank  Dudiak  says  : 

"If  the  current  be  doubled,  it  will  be 
found  that  the  crater  area  will  have  in- 
creased 2.46  times.  Therefore,  since  the 
candle-power  equals  the  square  millimeter 
area  of  the  crater  times  its  light-giving 
power  per  square  millimeter,  it  follows 
that  the  light  will  be  increased  in  exactly 
the  same  proportion  as  is  the  crater  area. 
The  relationship  may  be  expressed  in  a  for- 
mula such  as : 

"Crater  area  KC  1.3  in  square  inches, 
in  which  C  represents  the  current  flow 
and  K  the  constant  0.00092,  the  latter  for 
use  with  National  carbons  only." 

Regarding  Section  B,  Evans  and  Rau 
say : 

"Observed  results  as  to  crater  area,  and 
calculated  results  as  per  formula  on  Page 
396,  Vol.  1,  of  the  Bluebook,  agree  satis- 
factorily ;  as,  for  instance,  if  the  amperage 
be  25,  the  observed  crater  area  be  .05  of 
a  square  inch,  and  the  calculated  crater 
area  be  .06  of  a  square  inch,  and  then  the 
amperage  be  raised  to  50,  the  observed 
crater  area  becomes  .15  of  a  square  inch, 
and  the  calculated  area  the  same,  all  of 
which  proves  that  the  candle-power  of  the 
crater  is  increased  2.46  times  by  doubling 
the  current  flow.  However,  it  must  be  ad- 
mitted that  calculated  results  are  more 
nearly  correct  than  observed  results,  since 
2.46x.05  =  .1230,  whereas  2.46x.06  =  .1476, 
the  latter  figure  being  very  close  to  .15,  as 
set  forth  in  the  table.  Should  the  current 
flow  be  again  doubled  (raised  to  100),  the 
observed  and  calculated  results  will  be  found 
to  agree  exactly." 

I  think  we  will  hear  from  G.  E.  Doe  on 
Section  C.    He  says  : 

"Assuming  the  current  to  be  d.c,  the  opti- 
cal system  to  be  correct  (both  as  to  its 
various  individual  elements  and  their  ad- 
justment with  relation  to  each  other),  and 
the  light  source  located  a  minimum  dis- 
tance  from   the   collector   condenser  lens, 


there  should  be  no  avoidable  loss  of  light 
under  the  conditions  named.  However,  after 
studying  both  C  and  D,  I  have  donned  my 
war  bonnet  in  the  belief  that  you  have 
blundered  (Bing!  Take  that!)  in  wording 
the  parenthesis.  What  I  believe  is  that  you 
meant  to  direct  our  attention  to  the  pos- 
sible great  losses  that  an  increase  of  amper- 
age over  and  above  about  60  sets  up  at 
the  cooling  plate.  If  so,  you  eliminated 
all  that  when  you  parenthesized  the  spot- 
loss  out." 

Correct,  Friend  Doe.  I  accept  the  sock 
on  the  chin  for  the  reason  that  it  was 
coming  to  me.  Apologies !  .  .  .  Regarding 
Section  D,  Brother  Dudiak  says : 

"When  the  amperes  are  increased  beyond 
60,  a  loss  of  light  results.  The  higher  the 
amperage,  the  greater  the  loss,  not  because 
there  is  not  an  increase  of  light,  but  due 
to  the  fact  that  optical  system  is  incapable 
of  utilizing  the  increase  of  illumination.  It 
must  be  emphatically  stressed  that  any  in- 
crease in  amperage  at  the  arc  results  in 
more  illumination,  but  will  the  optical  sys- 
tem utilize  the  increase — that  is  the  prob- 
lem." 

On  this  point,  T.  Van  Vaulkenburg  says, 
"When  the  d.c.  amperage  is  raised  above 
60,  there  is  loss,  and  such  loss  increases 
steadily  until  the  amperage  reaches  about 
120.  This  is  so  because  of  the  fact  that, 
whereas  the  center  of  the  condenser  sends 
forward  to  the  aperture  an  image  of  the 
light  source,  which  at  60  amperes  is  just 
about  large  enough  to  fill  the  entire  aper- 
ture. Above  that  current  strength,  it  more 
than  fills  the  aperture,  hence  there  is  waste. 

"Every  pin  point  of  the  collector  lens 
sends  forward  similar  images,  but  all  of 
them,  except  that  from  the  center,  are  out 
of  center  with  the  aperture,  hence  will  have 
to  be  larger  than  the  center  spot  to  entirely 
cover  the  aperture  opening,  which  neces- 
sarily results  in  loss  from  both  the  central 
zones  and  all  other  zones  of  the  condenser. 

"When  the  amperage  has  reached  about 
120,  even  the  images  from  the  outside  con- 
denser zones  are  large  enough  to  cover  the 

(Continued  on  next  page) 


May    14,  1932 


MOTION    PICTURE  HERALD 


77 


JENKINS'  CCLyiJM 


Reply  to  Bluebook 
Question  No.  120 

(Continued  fram  preceding  pane) 

aperture,  and  those  of  all  other  zones  very 
much  more  than  cover  it,  so  that  there  is 
very  great  light  loss  set  up.  Above  about 
120  amperes,  no  more  light  can  be  got 
through  the  projector  aperture. 

"Note:  These  figures  will,  of  course,  be 
somewhat  altered  when  the  new  aperture, 
just  approved,  has  been  installed,  but  the 
principle  remains  the  same." 

A  most  excellent  reply,  Brother  Van 
Vaulkenburg.  Projectionists  may  them- 
selves test  this  matter  out  by  using  metal 
plates  containing  pin-holes  at  different  dis- 
tances from  center  against  the  converging 
lens  front  surface — or — better  yet,  paint  the 
front  surface  of  a  converging  lens  with 
white  calcimine  in  which  sufficient  lamp- 
black, or  ordinary  chimney  soot,  has  been 
mixed  to  make  it  dark.  Then,  using  a  pin 
or  knife  point,  make  pin  holes  in  this  coat- 
ing, one  place  at  a  time,  projecting  the 
light  through  each  hole  at  varying  amper- 
ages. You  may  get  some  surprises  and 
learn  considerable  about  the  operation  of 
a  light  source  and  condenser.  The  same 
stunt  can  be  pulled  with  a  reflector. 


Columbia  Buys  Sturges  Play  as 
Third  Under  Percentage  Plan 

"Child  of  Manhattan,"  Preston  Sturges' 
current  dramatic  play,  has  been  secured  by 
Columbia  from  the  producer,  Peggy  Fears, 
for  the  new  season.  This  is  the  third  vehicle 
to  be  obtained  by  the  company  on  its  re- 
cently announced  percentage  arrangement 
which  seeks  to  introduce  in  the  industry 
the  policy  used  in  the  legitimate  theatre. 
Under  this  plan  the  stage  producer,  play- 
wright, screen  director  or  stars  share  in  the 
profits  of  the  picture.  The  other  two  deals 
made  under  this  arrangement  brought 
Wheeler  and  Woolsey  as  well  as  "Brief 
Moment"  to  the  Columbia  banner.  Several 
other  negotiations  are  now  under  way,  it 
is  said. 


Photophone  and  Victor  Chiefs 
Meet  in  New  York  on  New  Deal 

Phil  Goldstone,  independent  coast  pro- 
ducer and  financier  of  independent  produc- 
tions, conferred  with  executives  of  RCA  in 
New  York  on  Tuesday  regarding  the  results 
of  a  Hollywood  campaign  to  line  up  various 
independent  units  for  Photophone  record- 
ing. Present  were  E.  A.  Nicholson,  vice- 
president  and  sales  manager  of  RCA  Victor ; 
C.  Lloyd  Egner,  manager  of  the  recording 
department,  and  his  assistant,  W.  A.  Gra- 
ham, who  returned  from  a  six  weeks'  stay 
at  the  studios  working  out  the  deal  with 
Goldstone.  E.  O.  Heyl,  manager  of  the 
Photophone  division  of  RCA  Victor,  was 
also  present. 


Film  Law  Firm  Moves 

The  law  firm  of  Sutton  &  Linet  has 
moved  to  1450  Broadway.  The  firm  is  ac- 
tive in  the  legal  affairs  of  picture  companies. 
Linet  was  at  one  time  employed  in  Colum- 
bia's home  office. 


DEAR  HERALD: 

Through  the  courtesy  of  Miss  Mildred 
Early,  we  have  just  received  a  copy  of  the 
Hollywood  Herald  and  we  note  that  the 
Herald  copies  the  following  from  "Judge" 
which  has  reference  to  Marie  Dressier  in 
"Emma" :  "...  a  mawkish  romance  called 
'Emma'  written  by  a  Hollywood  hack  and 
played  by  an  amiable  old  lady." 

Perhaps  the  man  who  wrote  that  prefers 
bedroom  and  bathroom  scenes. 

Perhaps  he  prefers  illicit  scenes  with  other 
men's  wives.  Perhaps  he  is  incapable  of 
appreciating  clean,  wholesome  entertain- 
ment. Most  likely  he  is  more  familiar 
with  the  lewd,  bawdy  trash  down  on  the 
East  Side. 

If  censorship  should  ever  become  neces- 
sary, quite  likely  "Judge"  will  furnish  the 
main  incentive. 

V 

If  the  kidnappers  would  steal  a  child  be- 
longing to  the  Governor-General  of  Canada 
what  do  you  suppose  would  happen  ?  Do 
you  think  that  as  long  as  they  stayed  on  this 
earth  they  would  get  away  with  it?  You 
feed  a  bird  dog  meat  and  he  can't  scent  a 
trail.  They  should  keep  "meat"  away  from 
the  New  York  and  New  Jersey  police  force 
or  turn  the  job  over  to  the  "North  West 
Mounted"  or  the  "Texas  Rangers." 

V 

In  ten  years  from  today  the  arrogance  of 
Al  Capone  will  have  turned  to  a  knowledge 
of  the  fact  that  the  rule  of  "The  Survival 
of  the  Fittest"  and  "Justice"  often  travel 
different  roads. 

V 

The  Hollywood  Herald  makes  use  of  this 
expression,  "sic  transit  gloria."  We  don't 
know  whether  this  is  Yiddish,  Wop  or 
Swede,  but  we  presume  what  they  meant  to 
say  was  that  Gloria  was  sick  in  transit,  and 
if  that's  the  case  it's  just  too  doggone  bad. 
We  hope  Gloria  hasn't  got  neuritis. 

V 

Do  you  know  how  small  an  atom  is? 
Well,  it's  so  small  that  you  can't  imagine 
it.  Scientists  claim  to  be  able  to  split  an 
atom  into  electrons  and  protons,  and  when 
split,  it  gives  off  an  energy  equal  to  sixteen 
million  volts.  Scientists  are  going  to  keep 
monkeying  with  this  stuff  until  some  day 
they  will  blow  up  the  whole  works,  you  see 
if  they  don't.  They  should  leave  Nature 
alone.  The  Lord  never  intended  that  they 
should  pry  into  his  private  business. 
V 

The  Hays  Title  Committee  has  become 
very  much  exercised  over  the  title  to  one  of 
Paramount's  pictures  and  are  frowning  a 
deep,  dark  frown  which  may  have  some 
effect.  Who  knows?  The  title  in  question 
is  "Merrilv  We  Go  To  Hell."  Why,  shame 
on  your  Committee.  Why  be  so  finicky? 
We  have  seen  a  lot  worse  titles  than  that. 
That  title  out  in  front  of  a  theatre  would 
make  the  inside  of  the  house  so  dark  that 
the  janitor  couldn't  find  the  light  switch. 
This  raises  the  question,  "Why  is  a  title 
writer  ?" 

V 

Maybe  the  reason  why  we  enjoyed  "Polly 
of  the  Circus"  so  much  is  because  we  stood 
in  the  wings  and  saw  them  make  some  of 
the  scenes.    We  had  a  nice  visit  with  Clark 


Gable  and  Raymond  Hatton  but  nobody 
seemed  inclined  to  introduce  us  to  Marion 
Davies.  That's  what  a  man  gets  for  being 
so  darned  handsome,  it  arouses  jealousy. 
If  you  enjoy  seeing  the  picture  as  much  as 
we  did  visiting  with-  those  two  bozos,  you 
should  be  pleased  plenty  good  enough. 
V 

Let's  see,  who  was  it  that  claimed  that 
courtroom  scenes  were  drab,  and  insipid 
compared  to  bedroom  scenes  ?  Was  it 
"Judge"  ?  Maybe  it  was  "Lady  Godiva," 
for  Tennyson  says  she  was  trying  to  make  a 
hit  with  the  boys. 

V 

It  is  reported  that  five  pictures  are  now  in 
production,  all  dealing  with  the  inner  life  of 
Hollywood.  There  sir,  Abner,  that  settles 
it.  If  they  should  portray  the  lowdown  on 
Hollywood,  what  then  ?  Echo  answers, 
"What  Then." 

V 

Albert  Howson  of  the  Warner  Bros,  staff 
is  reported  to  have  said  in  a  speech,  "The 
reputation  of  the  industry  should  be  the 
primary  consideration  of  the  industry's  per- 
sonnel." Well,  well.  This  industry  is  some- 
thing like  twenty-five  years  old  and  that  im- 
portant fact  has  just  soaked  in.  Great 
minds  move  slowly. 

V 

When  a  picture's  premiere  is  a  flop  in 
New  York  they  should  rush  it  right  out  to 
the  boys  in  the  country  so  they  could  clean 
up  with  it.  If  it  is  a  success,  let  'em  keep 
it.  "Broadway  Success"  is  a  phrase  of 
press  agent  coinage,  which,  when  hammered 
down  to  brass  tacks,  really  means  the  the- 
atreman's  pallbearers. 

V 

It  isn't  the  fear  of  the  penalty  that  deters 
criminals  from  committing  crime,  it  is  the 
fear  of  conviction.  You  do  away  with  the 
fear  of  conviction  and  you've  got  anarchy. 
There  are  some  spots  in  this  country  where 
the  courts  and  law  enforcement  officers  have 
made  that  fear  practically  negligible.  Mil- 
waukee happens  NOT  to  be  one  of  those 
spots. 

V 

Between  Nature  and  Congress  there's  a 
sorry  outlook  for  this  agricultural  country. 
We  are  not  only  faced  with  another  grass- 
hopper menace,  but  the  cutworms  are  taking 
a  prominent  hand  in  the  destruction  of  crops. 

An  entomologist  from  the  university  of 
Lincoln  made  an  examination  of  the  soil  and 
found  fifty  cutworms  in  a  space  of  soil  eight 
inches  square.  That's  a  lot  of  cutworms. 
You  can  figure  out  how  many  there  would 
be  in  an  acre  yourself.  There  is  one  en- 
couraging outlook,  however.  The  fairways 
and  greens  are  said  to  be  in  good  shape  and 
it  looks  like  a  good  season  for  bass,  and  if 
Congress  don't  place  the  tax  on  malt  too 
high,  we  ought  to  be  able  to  worry  through 
until  huckleberry  time. 

V 

Cut  out  the  "Frankensteins"  and  "Freaks" 
and  give  us  a  few  more  "Emmas"  and 
"Broken  Lullabys"  and  then  bring  on  your 
grasshoppers  and  cutworms  and  see  if  we 
care.  What's  a  few  hoppers  and  cutworms 
compared  to  neuritis  anyhow  ? 

J.  C.  JENKINS, 

The  HERALD  Man 


78 


A  DIRECT 
BEARING 

I  NOTE  WITH  GREAT  PLEASURE 
Your  editorial  headed,  "And  Tomorrow?"  in 
your  April  16  issue.  I  am  enclosing  a  copy 
of  an  address  given  by  President  William 
Green  of  the  American  Federation  of  Labor, 
here  in  Salt  Lake  City,  October  27,  1931,  and 
would  especially  call  your  attention  to  the 
sub-heading,  "Will  Help  Industry,"  which  has 
a  direct  bearing  upon  the  editorial  in  question. 
Mr.  Green  says : 

"When  normal  conditions  come  I  wish 
that  we  might  create  wider  opportuni- 
ties for  the  enjoyment  of  leisure  for 
working  men  and  women  that  can  come 
through  the  reduction  of  the  number  of 
days  worked  per  week  and  the  number  of 
hours  worked  per  day  and  leisure  will 
help  industry,  because  leisure  is  consum- 
able. Leisure  means  the  consumption 
and  use  of  more  goods  and  more  things. 
I  would  like  to  ask  the  automobile  manu- 
facturers, in  fact,  every  representative 
of  a  luxury  industry,  how  they  expect 
to  market  their  goods  if  the  masses  of 
the  people  are  denied  the  opportunity  to 
enjoy  them.  How  are  fifty  million  men 
and  women  to  enjoy  the  automobile  if 
they  are  compelled  to  work  six  days  per 
week?  If  they  are  granted  more  leisure 
they  will  buy  more  automobiles  and  that 
means  an  increase  in  automobile  produc- 
tion. Every  automobile  agent,  every  man 
who  owns  a  dollar  of  automobile  stock, 
every  one  who  owns  the  bonds  issued  by 
these  automobile  companies,  we  ought  to 
have  them  standing  right  by  me  fighting 
for  the  five-day  week  and  the  six-hour 
day.  Their  allies  ought  to  be  the  manu- 
facturers of  the  radio,  the  owners  of  the 
motion  picture  theatres  and  all  the  places 
of  amusement  and  amusement  industries." 
I  believe  that  more  such  editorials  should  be 
written  and  you  are  at  liberty  to  use  any  or 
all  the  material  I  am  enclosing,  in  connection 
with  any  editorial  you  may  wish  to  write  in 
connection  with  this  matter. 

Again  thanking  you  for  your  judgment,  at 
this  time,  in  touching  upon  this  phase  of  our 
deplorable  economic  condition  and  with  kind- 
est personal  regards. — Geo.  A.  Yager,  Business 
Manager,  Motion  Picture  Projectionists,  Local 
250  of  I.  A.  T.  S.  E.  and  M.  P.  M.  O.  of  the 
U.  S.  &  C.,  Salt  Lake  City,  Utah. 

AS  TO  ThIT 
SPECIAL 

A  SMALL  TOWN  EXHIBITOR  BUYS  A 
full  block  of  pictures  expecting  that  all  the 
pictures  that  he  contracts  for  will  be  at  his  ser- 
vice, upon  furnishing  the  dates. 

Then  he  wakes  up  to  the  fact  that  they  have 
made  two  or  three  pictures  that  are  sure  box- 
office  bets  but  these  each  and  several  pictures 
are  not  in  his  contract,  and  in  order  to  play 
them  he  will  have  to  mortgage  his  house  to  get 
his  money  back,  what  with  guarantee  and  long 
percentage.  This  happens  at  a  time  when  he 
needs  them  more  than  at  any  other  time  in  his 
experience  of  twelve  years,  with  business  at 
the  lowest  ebb  known  in  this  business.  Every 
exhibitor  that  I  know  of  is  at  this  time  running 
behind  every  week,  each  month  worse  than  the 
other. 

More  power  to  Brookhart  although  Mr. 
Quigley  did  not  like  his  setup,  but  if  his  bill 
will  remedy  such  practices  as  these  it  ought  to 
be  passed  with  a  full  majority. 

Houses  are  closing  because  not  able  to  make 
it  go,  and  more  will  close  unless  conditions 
change  materially  soon. 

The  market  will  be  more  restricted  than  it 


MOTION    PICTURE  HERALD 


has  ever  been  this  summer,  for  no  one  today  is 
making  a  dollar  in  the  small  towns  in  this 
vicinity,  and  many  will  close  to  stop  the  losses. 

There  is  only  one  bright  spot  in  this  kind  of 
business  and  that  is  that  this  hard-boiled  prac- 
tice probably  will  catch  up  with  them  very  soon, 
and  the  shoe  will  be  on  the  other  foot. 

If  I  do  not  miss  my  guess  by  watching  con- 
ditions get  gradually  worse,  they  will  be  glad 
to  have  them  played  at  any  price  in  order  to  get 
the  run  and  the  revenue. — A.  E.  Hancock, 
Manager,  Columbia  theatre,  Columbia  City,  Ind. 

Warner  Zone  Managers  Meet 
In  New  York  for  Discussion 

Warner  theatre  zone  managers  attended 
a  conference  at  the  Hotel  Astor  in  New 
York  on  Monday,  presided  over  by  Joseph 
A.  Bernhard,  general  manager  of  theatres. 
Policies  and  general  theatre  operations  were 
discussed.  Various  home  office  theatre  ex- 
ecutives spoke  on  relative  phases  of  the 
subject. 

From  the  various  territories  came  these 
zone  managers :  Nat  Wolf,  Cleveland ;  Lou 
Lazar,  Albany;  James  E.  Coston,  Chicago; 
Lee  Goldberg,  Louisville ;  Harry  Kalmine, 
Newark;  William  P.  Goldman,  Philadel- 
phia ;  B.  E.  Hoffman,  New  Haven ;  John  H. 
Harris,  Pittsburgh ;  and  J.  J.  Payette, 
Washington. 

Columbia  Signs  McCoy  for 
New  Outdoor  Films  Series 

Columbia  has  signed  Tim  McCoy  to  a 
new  long  term  contract  for  a  new  series  of 
eight  outdoor  pictures.  Wheeler  Oakman 
and  Tully  Marshall  have  been  assigned  roles 
in  his  latest  feature,  "Two-Fisted  Law." 
Ralf  Harolde  and  Lucien  Prival  have  been 
added  to  the  cast  of  "Hollywood  Speaks," 
featuring  Walter  Huston  and  Pat  O'Brien, 
and  directed  by  Eddie  Buzzell. 

Columbia  now  has  four  directors  under 
contract :  James  Cruze,  Frank  Capra,  Her- 
bert Brenon  and  Irving  Cummings.  Wayne 
Ball  has  been  appointed  branch  manager  for 
the  company  in  Denver.  He  has  been  in  the 
sales  department  of  several  other  companies 
in  the  past. 


Signed  for  Italian  Films 

Creste  Sandrino,  Italian-American  actor, 
has  been  signed  to  a  long  term  contract  by 
Clemente  Giglio,  author  and  producer,  who 
plans  to  star  him  in  a  series  of  Italian  talk- 
ing pictures  to  be  made  at  the  Fort  Lee 
studios  in  New  Tersev.  The  first  will  be 
"Thou  Shall  Not  Kill."" 


Adds  to  Portable  Cameras 

Bell  &  Howell  Company,  Chicago  equip- 
ment manufacturer,  has  arranged  to  equip 
its  portable  35  mm.  Eyemo  camera  with 
an  electric  motor  and  an  external  film  mag- 
azine carrying  400  feet.  The  additions  are 
for  plane  work  and  scientific  expeditions. 


James  H.  Turner  Married 

James  H.  Turner,  executive  assistant  to 
S.  L.  (Roxy)  Rothafel  in  his  executive 
post  at  Radio  City,  was  married  last  week 
to  Mrs.  Alice  Corey  Dawes,  of  New  York. 


May     14,  1932 

Theatre  Lighting 
In  Churches  Seen 

Leaders  of  the  Presbyterian  church  will 
hear  how  churches  may  profit  from  motion 
picture  theatres,  at  their  144th  general  as- 
sembly in  Denver  May  24th  to  June  1.  In 
the  use  of  talking  pictures  and  in  the  light- 
ing of  the  auditorium,  the  church  will  do 
well  to  pattern  after  the  motion  picture, 
Rev.  Hugh  Paul  Janes  of  Philadelphia  will 
tell  the  assembly. 

Churches  eventually  will  adopt  the  lighting 
principles  used  in  theatres  of  illuminating 
the  center  of  interest  and  leaving  the  audi- 
ence in  semi-darkness.  Reverend  Janes,  who 
is  a  member  of  the  Presbyterian  board  of 
Christian  education,  predicts.  "Semi-dark- 
ness stimulates  a  feeling  of  reverence  and 
visual  distractions  are  eliminated,"  he  says. 
"Besides,  people  sing  more  enthusiastically 
in  a  dimly-lighted  room."  Many  of  the 
Presbyterian  churches  throughout  the  coun- 
try, Reverend  Janes  believes,  will  in  the 
near  future  use  motion  pictures  with  repro- 
duced sound  as  an  aid  to  worship  to  meet 
the  trend  of  the  times. 


Powers  Has  10  Films  Ready; 
P.  A.  Conferring  in  England 

Powers  Pictures,  recently  formed  by  P. 
A.  Powers,  veteran  industry  figure,  has  10 
features  available,  with  the  release  this 
month  of  "The  Shadow  Between."  Ten 
others  are  in  various  stages  of  production. 
Powers  is  in  England  for  conferences  aim- 
ing at  changes  in  production  to  combine  the 
best  features  of  American  and  British  pro- 
duction. 

Stories  will  be  drawn  chiefly  from  stage 
plays  and  widely  read  fiction  authors,  it  is 
announced.  Leading  roles  will  be  given  to 
players  with  a  definite  following  here  and 
in  England,  according  to  Powers.  In  work 
are:  Compton  Mackenzie's  "Carnival,"  "The 
Limping  Man,"  by  Will  Scott;  an  adapta- 
tion of  John  Van  Druten's  play,  "London 
Wall;"  "The  Fires  of  Fate,"  by  A.  Conan 
Doyle,  and  Frederick  Lonsdale's  "Maid  of 
the  Mountains." 


Herbert  Brenon  to  Direct 

New  Picture  for  Columbia 

Columbia  has  signed  Anna  May  Wong 
for  a  role  and  Herbert  Brenon  to  direct, 
"The  Bitter  Tea  of  General  Yen,"  planned 
as  a  spectacular  production.  Irving  Cum- 
mings, director,  has  been  signed  by  the  com- 
pany to  a  long  term  contract. 

R.  C.  Hill  has  been  appointed  Columbia 
branch  manager  in  Salt  Lake  City.  Hill 
was  formerly  connected  with  Warner  and 
Tiffany  in  sales  work. 

Warner  Making  Six  Westerns 
To  Be  Released  Next  Season 

Warner  will  make  a  series  of  six  western 
films,  with  production  starting  some  time 
this  month,  as  a  part  of  the  1932-33  sched- 
ule. A  prominent  western  star  will  be  fea- 
tured in  the  series. 

Supporting  casts  are  to  be  taken  from  the 
Warner-First  National  player  ranks  and 
from  among  free-lance  western  players. 
Elaborate  treatment  is  planned  for  the  fea- 
tures. 


voice  cr  THE 

INCU§TCy 


May    14,  1932 


MOTION    PICTURE  HERALD 


79 


a  CLASSIFIED 

I  Advertising 

"  Ten  cents  per  word,  payable  in  advance.  1 

$1.00.  Copy  and  checks  should  be  addressed  Classified  Ad  Dept., 
Motion  Picture  Herald,  1790  Broadway,  New  York,  N.  Y. 

The    Recognized   National    Classified    Advertising  Medium 


Theatre  Equipment  Bargains 


BRAND  NEW  FLAMEPROOFED  BEADED  OR 
PERFORATED  CHROME  SOUND  SCREENS  AT 
39c  SQ.  FT.  LIMITED  RANGE  OF  SIZES,  GUAR- 
ANTEED FACTORY  PERFECT.  TEST  SAMPLES 
FURNISHED  FREE.  WIRE  FOR  YOURS  NOW. 
S.  O.  S.  Corp.,  Dept.  E-H,  1600  Broadway,  New  York 
City.  Cable  Address,  "SOSOUND,"  New  York. 


Mail  Order  Bargains 


NEW  S.O.S.  CATALOGUE  YOURS  FOR  ASKING 
-SEND  FOR  USED  BARGAIN  LIST— MAKE  YOUR 
MOTTO  '.'SAVE  ON  SUPPLIES"  THRU  S.O.S.:— 
A  cordial  invitation  is  extended  to  the  Trade  to  visit 
us  in  our  palatial  Show  Rooms  when  in  New  York. 
We  are  the_  Largest  Mail  Order  House  in  the  Motion 
Picture  Industry.  What  have  you  to  buy,  sell  or 
trade?  S.O.S.  CORP.,  Dept.  E-H,  1600  Broadway, 
New  York  City.  Cable  Address  "SOSOUND,"  New 
York. 


BUY  FOR  CASH  AND  SAVE  —  EVERYTHING 
BRAND  NEW.  NEWEST  UNIFORM  APERTURE 
PLATES  and  parts  for  Simplex-Powers  and  Motio- 
graph  less  15%.  PHOTO  ELECTRIC  CELLS  for  any 
Sound  System  $12.75.  DOUBLE  BEARING  INTER - 
MITTENTS  for  Simplex  $57.50.  AMPLIFIER  AND 
POWER  TUBES  less  45%.  FILM  MENDERS  $5.50. 
NATIONAL  CARBONS  less  18^%.  BULL  DOG 
CEMENT  45  cents  half  pint.  GET  THE  HABIT. 
IT'S  SAFE  TO  DEAL  WITH  MONARCH  THEA- 
TRE SUPPLY  CO.,  154  East  Calhoun,  Memphis, 
Tenn. 


Equipment  For  Sale 


FOR  SALE:  Dictaphone  complete  with  dictating 
and  transcribing  machines.  Also  shaving  machine. 
Price  $350.  Perfect  working  condition.  Write  Box, 
138,  Motion  Picture  Herald,  1790  Broadway,  New 
York  City. 

MANUFACTURERS  OVERSTOCK  SALE  —  BUY 
THESE  LOBBY  DISPLAYS  WHILE  THEY  LAST — 
GUARANTEED  WEATHERPROOF  FINISH  —  One 
Sheet,  to  hang,  $6.72;  One  Sheet  Easels,  $8.40;  Com- 
bination One  Sheet  and  Photo  Case,  to  hang,  $14.70; 
Combination  One  Sheet  and  Photo  Case  Easels,  $16.80; 
Photo  Case,  to  hang,  $5.60.  Polychrome  Golden  Brown 
Antique  Finish,  with  Blue  Striping,  Genuine  Compo 
Board  Backs.  Catalogue  furnished.  S.O.S.  CORP., 
Dept.  E-H,  1600  Broadway,  New  York  City.  Cable 
Address  "SOSOUND,"  New  York. 

UNUSUAL  BARGAINS  in  factory  rebuilt  projec- 
tors, sound  equipment,  generators,  rectifiers,  reflector 
arc  lamps,  screens,  opera  chairs,  etc.,  Projection 
machines  repaired.  Address  Movie  Supply  Co.,  844 
South  Wabash  Ave.,  Chicago,  111. 

F°RSALE  -  ATTENTION  INDEPENDENT 
JJJVALJsRS:  Simplex  large  and  small  magazme  roll- 
ers, and  Asbestos  Heat  Shields,  made  of  the  best 
grade  heat  resisting  material.  Write  for  prices. 
Address  Joe  Spratler,  12-14  East  Ninth  Street, 
Chicago,  Illinois. 

YOU  CAN  BUY  THIS  RCA  EQUIPMENT  OUT- 
RIGHT-NO STRINGS  ATTACHED  :-Another  lot  of 
tnese  r"2  Professional  Projectors  complete  with  RCA 
type  Sound-on-Film  Heads;  Bausch  &  Lomb  Cinephor 
Optical  Systems;  UX868  RCA  Photophone  Photocells; 
Rear  Shutter,  Double  Exciter  Lamp  Sockets;  3000' 
Magazines;  Direct  Drive,  all  ready  to  run  for  $395.00. 
rhese  are  worth  $2500.00,  and  are  ideal  for  Private 
iTojection  Rooms,  Churches,  Schools,  etc.  RCA  Pho- 
tophone type  Sound  Heads  for  Simplex  and  Powers 
avf,llab,j;.  $249.5.0.    Write  S.O.S.  Corp.,  Dept.  E-H, 

SOSOUND/^New  York.     ^      CaMe  AddrCSS' 

BARGAINS:  Silent  _  machines  and  films.  Road 
Shows.  Address  National  Equipment  Co.,  Duluth, 
Minn.  * 


Equipment  For  Sale 


PAIR  POWERS  6B  Projectors,  Powers  Lamps, 
Cinephor  Lenses,  New  Syncrofilm  Sound  Heads,  $450.00 
complete.  Address  M.  ENGLAND,  86  Van  Braam 
Street,  Pittsburgh,   Penna  . 

TWO  REBUILT  single-bearing  intermittent  move- 
ments with  Simplex  parts  in  first-class  condition, 
$28:50  each.  Address  Box  No.  148.  Motion  Picture 
Herald,    1790    Broadway,    New  York. 

INDUSTRIAL  CONCERN  changing  to  16  mm. 
Sound  Track.  Will  sell  Twin  35  mm.  RCA  Portable 
Photophone.  Ideal  for  500-seat  house.  Perfect  con- 
dition. Reasonable  price.  Address  Box  No.  147, 
Motion  Picture  Herald,  1790  Broadway,  New  York. 

USE  SPEEDY  PRINTER  for  printing  Heralds,  Pro- 
grammes, Window  Cards.  Complete  outfit,  $12.50. 
Pekas  Duplicator  Co.,  Lesterville,  So.  Dak. 

BIG  BARGAINS  —  Rebuilt  Simplex  Motor  Driven 
Machines  with  type  "S"  Lamp  Houses,  with  late 
type  Flat  Belt  friction  drive  Speed  Controls,  $300.00 
each.  Rebuilt  Powers  6B  Motor  Driven  Machine, 
$235.00  each.  DeLuxe  Motiograph  Machine,  $250.00 
each.  Big  Stock  of  Exhaust  and  Oscillating  Fans 
for  DC  and  AC  current.  Generators,  all  makes,  ticket 
selling  machines,  film  containers,  etc.,  all  at  bargain 
prices  for  immediate  shipment.  Write: 
ILLINOIS  THEATRE  EQUIPMENT  COMPANY, 
1150  South  Michigan  Avenue.  Chicago,  Illinois. 

BARGAIN  HUNTERS  TAKE  NOTICE:  Two 
Rebuilt  Simplex  Projectors  (Double  Bearing  Inter- 
mittent Movements)  and  Equipped  with  Peerless 
Reflector  Arc  Lamps,  $740.00  pair.  Two  Rebuilt 
Simplex  Projectors  (Single  Bearing  Intermittent 
Movements)  and  Equipped  with  Strong  Standard 
Reflector  Arc  Lamps,  $668.00  pair.  Two  Garver  30 
ampere  Rectifiers,  just  like  New,  $185.00  pair.  All 
Equipment  Perfect  condition.  Same  Guarantee  as 
given  on  new  equipment.  SAVE  AND  BUY  from 
MONARCH  THEATRE  SUPPLY  CO.,  154  East 
Calhoun,  Memphis,  Tenn. 

CHANGE  LENSES  NOW  — NEW  UNIFORM 
APERTURES  , FREE— TRADE-INS  ALLOWED:— 
Used  Lenses,  All  Standard  Makes,  Quarter  Size,  $9.75; 
Half  Size,  $19.50;  New  Snaplite  Special,  Quarter  Size, 
$11.95;  New  Superlite  Special  Half  Size,  $39.00;  New 
Kollmorgen  Half  Size  for  Large  Theatres,  List  Price 
$125.00,  Extra  Special,  $49.50;  Lens  Cleaning  Kits, 
$1.89;  New  Pictures  are  Smaller.  DON'T  NEGLECT 
YOUR  PROJECTION.  S.O.S.  CORP.,  Dept.  U,  1600 
Broadway,  New  York  City.  Cable  Address  "SO- 
SOUND,"  New  York. 

BARGAINS  USED  ARCTIC  NU-AIR  AND  AMER- 
ICAN BLOWERS  FOR  THEATRE  USE;  ALSO 
SILENT  BELT  DRIVES.  WRITE  FOR  DESCRIP- 
TION AND  PRICES.  SOUTHERN  FAN  SALES 
CO.,  Box  440,  ATLANTA,  GA. 


Chairs  For  Sale 


INVENTORY  SALE  at  depression  prices— 300  uied 
hardwood  portable  chairs  in  sections  of  two,  1,000 
upholstered  chairs,  backs  fully  covered  in  red  yelour, 
seats  newly  recovered  and  re-padded  in  imitation 
leather,  $1.75  each,  600  %  in.  7-ply  veneered  backs, 
inserted  panels,  covered  in  red  imitation  leather,  seats 
newly  re-covered  and  re-padded,  $1.90  each;  5-ply 
veneered  chairs,  75c  each,  in  any  quantity,  and  many 
other  bargains.  Chair  replacement  parts  matched  for 
every  make  of  chairs,  at  reasonable  prices,  and  prompt 
shipment.  Address  Illinois  Theatre  Equipment  Co., 
1150  S.  Michigan  Ave.,  Chicago.  111. 

1,250  HIGH  GRADE  SPRING  CONSTRUCTED 
CHAIRS:  Full  uphostered  backs,  covered  in  green 
Velour;  Spring  Seats  covered  in  imitation  Spanish 
leather.  600  Heywood- Wakefield  panel  back  chairs, 
spring  seats  newly  upholstered  and  covered  in  green 
imitation  Spanish  leather.  Reasonable  prices.  Write  to 
ILLINOIS  THEATRE  EQUIPMENT  COMPANY, 
1150  South  Michigan  Avenue.  Chicago,  Illinois. 


Sound  Equipment  Bargains 


WARNER  BROS.  INSTALLING  OWN  SOUND— 
YOU,  TOO,  CAN  BREAK  YOUR  SHACKLES, 
HERE'S  HOW!  Famous  S.O.S.  Sound-on-Film  Sys- 
tem at  lowest  prices  ever — Choice  of  three  systems, 
SMALL  HOUSES,  $395.00;  MEDIUM  HOUSES, 
$495.00;  LARGEST  HOUSES,  $595.00  Senior  Sound 
Heads  less  Amplification  and  Speakers,  complete 
otherwise,  $119.75  each.  Liberal  allowance  on  Disc 
Equipment.  Agents  Wanted.  Write  S.O.S.  CORP., 
Dept.  E-H,  1600  Broadway,  New  York  City.  Cable 
Address  "SOSOUND,"  New  York. 

O.K.— YOU  SUMMER  SHOWMEN— HERE  IT  IS— 
YOU  ASKED  FOR  IT— PORTABLE  SOUND-ON- 
FILM  AT  A  PRICE:— Complete,  nothing  else  to  buy. 
Plug  in  any  convenient  light  socket,  set  up  in  five 
minutes  ready  to  operate.  Equipment  includes  Projec- 
tion Machine,  Sound  Film  Head,  Combination  Power 
Unit  and  250  type  Amplifier,  AH  Tubes,  and  Speaker. 
Uses  35  mm.  Film.  Finest  reproduction  suitable  for 
audience  up  to  1,500.  92'  throw— 9  x  12  picture. 
Special  $495.00.  Write  for  bulletin  DVM.  S.  O.  S. 
Corp.,  1600  Broadway,  New  York  City.  Cable  Address, 
"SOSOUND,"  New  York. 

STILL  MORE  SOUND-ON-FILM  HEADS  AT 
$25.00  EACH— GRAB  'EM  QUICK :— Complete  with 
Optical  System  Mounting;  Exciter  Lamp  Socket; 
Photocell  Compartment;  Sound  Gate;  Slit  Block;  Idler 
Roller;  Friction  Roller;  Outer  Case;  Fly  Wheel  and 
some  Driving  Attachments.  Genuine  Western  Elec- 
tric Photocells,  $5.00  each  extra.  Ideal  for  Experi- 
menters or  Portables.  Write  for  details.  Write  S.O.S. 
Corp.,  Dept.  U,  1600  Broadway,  New  York.  Cable 
Address,  "SOSOUND,"  New  York. 


Position  Wanted 


(SOUND  PROJECTIONIST  —  married,  Christian, 
five  years  theory  and  practice  all  equipments,  good 
mechanic,  wants  steady  position  in  small  city,  New 
York,  New  Jersey,  Pennsylvania,  Connecticut.  Now 
employed.  State  particulars.  Address  Box  No.  146, 
Motion   Picture   Herald,   1790   Broadway,   New  York. 

PROJECTIONIST  AND  ELECTRICIAN  at  liberty. 
Will  go  anywhere.  Best  references.  Address  H.  V. 
BAKER,  3019  Holdrege  Street,   Lincoln,  Nebraska. 

LIVE  WIRE  THEATRE  MANAGER  desires  posi- 
tion, nine  years  experience,  good  references.  Will 
go  anywhere.  Address  N.  E.  W.,  109  North  Main 
Street,  Brewer,  Maine. 

PROJECTIONIST  5  years.  Experienced  on  Western 
Electric  and  other  equipments.  State  salary.  Refer- 
ences. Address  Wayne  Smith,  728  Meredith  St.,  Sagi- 
naw, Michigan. 

THEATRE  MANAGER  with  organ  and  booth  ex- 
perience desires  connection  in  six-day  Jersey  town. 
Address  Box  144,  Motion  Picture  Herald,  1790  Broad- 
way, New  York,  N.  Y. 

Programs  and  Heralds 

WEEKLY  PROGRAMS,  new  design,  requires  no 
folding,  displaying  cuts  created  in  our  own  engraving 
plant— 500,  $2.50;  750,  $3.25;  1000,  $4.00;  each  thousand 
after  the  first,  $2.50;  postage  prepaid  to  any  point 
in  the  U.  S.  A.  Over  300  theatres  acclaim  them  the 
best  yet.  HERALDS,  5x10,  beautifully  illustrated  with 
special  cuts  and  imprinted  with  theatre  name,  town, 
dates,  shorts  and  admission— 250,  70c;  500,  $1.10;  750, 
$1.50;  1000,  $1.85;  each  thousand  after  the  first,  $1.50, 
postage  prepaid.  All  orders,  shipped  same  day  as 
received.  Address,  "FEPCO"  HERALD  SERVICE, 
Leflang  Bldg.,  Box  795,  Omaha,  Nebraska. 


For  Rent 


FOR  RENT  —  Citv  Hall  for  Motion  Pictures. 
Capacity  700.  Population  of  City,  7000.  Address  CITY 
CLERK,  FRANKLIN,  N.  H. 


CLASSIFIED  ADVERTISING 

(Continued  on  next  page) 


so 


MOTION    PICTURE  HERALD 


May    14,    193  2 


(CLASSIHED  ADVERTISING—CONT'D) 


Projector  Repairing 


CASH  PAID  FOR  OLD  SIMPLEX  PROJECTORS 
OR  MECHANISMS.  PEERLESS  or  gtrong  Re- 
flector Arc  Lamps,  Will  buy  equipment  in  any 
condition.  Pay  highest  prices.  Address  Amusement 
Supply  Co.,  Inc.,  630  Ninth  Ave.,  New  York,  N.  Y. 


SKILLED  MECHANICS,  specialized  tools,  and  a 
shop  equipped  for  but  one  purpose  can  offer  you 
nothing  but  the  best  in  repair  work.  That  is  what  I 
have,  and  I  can  offer  you  the  best  in  the  overhauling 
of  your  motion  picture  machinery  equipment.  One 
of  the  oldest  repair  men  in  the  territory,  and  serving 
some  of  the  largest  houses.  Relief  equipment  fur- 
nished free.  For  results  bring  your  work  to  Joseph 
Spratler,  12-14  E.  Ninth  Street,  Chicago,  Illinois. 


Patents 


PATENT  ATTORNEY  secures  patents,  trademarks, 
copyrights;  ask  for  literatures.  POLACHEK,  1234 
Broadway  (at  31st  Street)  New  York. 


PATENT  YOUR  IDEAS— Send  me  your  sketch  or 
explanation  for  confidential  advice.  Z.  H.  POLA- 
CHEK. Registered  Patent  Attorney-Engineer,  1234 
Broadway,  New  York. 


Chair  Covers 


CHAIR  COVERS,  CUSHIONS.  Tailored  to  fit. 
Wide  selection,  rightly  priced.  Address  SPECIALTY 
DEPARTMENT,  FLORENCE  BEDDING  COM- 
PANY, Florence,  S.  C. 


Theatre  Training  Schools 


THEATRE  EMPLOYEES— Learn  modern  theatre 
management  and  theatre  advertising.  Approved  and 
specialized  home-studj  training  for  theatre  employees. 
The  Institute's  training  leads  to  better  positions.  Free 
particulars.  Address  THEATRE  MANAGERS  IN- 
STITUTE, 325  Washington  Street.  Elmira,  New  York. 


WABASH  AVENUE   ON  BROADWAY     NEWS  PICTURES 


CHICAGO 

Walter  and  Jack  Osserman,  district  man- 
ager and  exchange  head  at  the  local  RKO 
office,  are  preparing  to  welcome  the  com- 
pany's executives  and  sales  representatives 
from  all  parts  of  the  country  in  Chicago 
next  Monday  for  the  opening  of  the  big 
national  three-day  RKO  sales  meeting. 
Gettleson  of  the  company's  home  office  pub- 
licity department  will  arrive  here  Friday 
to  assist  in  completing  preliminary  details. 
A  model  of  Radio  City  will  be  one  of  the 
interesting  features. 

V 

One  of  the  busiest  chaps  in  town  last 
week  was  Andy  Shcrrick,  loeal  publicity 
man  for  Universal.  Not  only  did  Shcrrick 
have  all  the  reporters  and  photogs  out  to 
welcome  Carl  Lacuunlc,  but  with  the  assist- 
ance of  Walter  Hyland  and  Ben  Grimm  he 
had  the  convention  quarters  in  the  Drake 
all  decorated  while  the  delegates  were  en- 
joying lunch. 

V 

L.  V.  Kuttnauer  is  still  doing  business 
along  Film  Row — now  in  the  interests  of 
the  Equitable  Life  Insurance  Company. 
V 

Plans  of  Mrs.  Richard  McClurc  for  the 
operation  of  the  better  film  council  of  the 
Illinois  Federation  of  Women's  Clubs  arc 
to  be  announced  at  an  early  meeting  with 
exhibitors  and  distributors. 

V 

Herman  Saperstein,  brother  of  the  local 
Allied  president,  has  joined  with  Harry 
Lesserman  in  the  management  of  the  foun- 
tain and  cigar  stand  in  the  Universal  build- 
ing. 

V 

Ben  Judell  has  acquired  distribution  in  this 
territory  for  "The  Tragedy  of  Mt. 
Everest." 

V 

The  local  Rialto  seems  less  expansive  and 
cheering  since  last  zveek  when  the  Roosevelt 
Theatre  lights  went  out  for  an  indefinite 
period.  Balaban  &  Katz  declare  they  do 
not  have  any  special  time  in  mind  for  re- 
opening the  house. 

V 

Louis  Abramson  is  bringing  out  the  new 
issue  of  Allied  Comments  in  new  dress — the 
house  organ  being  printed  this  time  instead 
of  mimeographed. 

HOLQUIST 


Week  of  May  7 


CAPITOL 

Cradles  of  the  Creed  MGM 

Athletic  Daze  MGM 

MAYFAIR 

Spring  Antics  RKO  Pathe 

Shanghai   RKO  Pathe 

RIALTO 

Those  Blues  Paramount 

Twenty   Horses  Paramount 

Betty  Boop  Limited   Paramount 

RIVOLI 

Beyond  the  Blue  Horizon  Paramount 

Lighthouse  Blues  Paramount 

ROXY 

Bird  Store  Columbia 

STRAND 

How  I  Play  Golf  No.  4  Vitaphone 

Soviet  Russia  Vitaphone 

WINTER  GARDEN 

Campus  Spirit  Vitaphone 

Goopy   Gear  Vitaphone 

On  Edge   Vitaphone 


Daring  Pathe  News  Cameraman 
"Shoots"  New  York  Pier  Blaze 

A  striking  bit  of  newsreel  intrepidity  was 
recorded  by  Jim  Pergola,  Pathe  News  cam- 
eraman, at  the  disastrous  Cunard  pier  fire 
in  New  York  last  week.  Pergola  climbed 
with  his  apparatus  to  the  top  of  the  adjoin- 
ing pier,  which  was  burning,  and  obtained 
a  series  of  "well"  shots,  looking  down  into 
the  blaze.  Overcome  by  smoke,  he  was  dis- 
covered after  an  hour  by  a  fireman,  was 
lowered,  with  his  camera,  and  revived  by 
police. 

Pathe  News  also  hired  a  blimp  to  photo- 
graph the  fire  from  the  air.  A  new  concen- 
trator microphone  was  used  in  the  coverage 
of  the  Kentucky  Derby  last  Saturday.  A 
second  microphone  was  placed  beneath  the 
radio  stand,  giving  Pathe  News  the  same 
description  of  the  race  that  went  out  over 
the  radio. 


S+reimer  Ad-Service  Moves 

Streimer  Ad-Service,  New  York  firm 
handling  theatre  premiums,  has  removed  to 
352  West  44th  street. 


FOX  MOVIETONE  NEWS— No.  65— "Washington" 
hailed  as  first  president  in  New  York  celebration — 
Kentucky  Derby  favorite  is  beaten  at  Jamaica — 
25-year-old  girl  is  Louisiana  governor  for  10  days  in 
executive's  absence — United  States  tennis  team 
beats  Canada — Rome  celebrates  2,685th  birthday — 
Woman  from  India  denounces  Gandhi. 

FOX  MOVIETONE  NEWS— No.  66— Former  ene- 
mies become  friends  at  Geneva  parley  as  France  and 
Germany  meet — Al  Capone  begins  11-year  sentence — 
Washington  hails  Major  Cohen,  taking  place  in  the 
Senate — Movietone  films  wild  hippos  in  African 
Congo — It's  blossom  time  in  Virginia — King  George 
sees  football  classic. 

HEARST  METROTONE  NEWS— No.  264— Al  Capone 
goes  to  prison  for  11  years — British  rulers  witness 
football  match — Small  planes  do  trapeze  work  off 
and  on  dirigible  Akron — Enmities  of  past  forgotten 
as  France  and  Germany  meet  with  other  nations — 
Olympic  diving  stars  in  practice  at  Los  Angeles 
games  center — College  girls  get  the  spring  spirit — 
Congo  tribes  hail  Belgian  king  on  African  visit. 

HEARST  METROTONE  NEWS— No.  265— France's 
president  Doumer  killed  by  assassin's  bullets — Cali- 
fornia inventor  demonstrates  plane  which  flies  by 
itself — Bryn  Mawr  students  revive  days  of  old  Eng- 
land— Auto  racers  thrill  fans  on  dirt  track  at  Lang- 
home,  Pa. — Lindbergh  case  leads  to  law  for  foot- 
printing  all  babies — Spectacular  New  York  fire 
wrecks  $2,000,000  Cunard  pier — Favorites  beaten  as 
Burgoo  King  wins  Kentucky  Derby. 

PARAMOUNT  NEWS— No.  81— Cowboys  of  west 
compete  in  California  at  Hoot  Gibson's  annual 
rodeo — Coolidge  goes  fishing  in  Connecticut  stream — 
Prince  of  Wales  dedicates  new  Shakespeare  The- 
atre at  Stratford-on-Avon — Flashes  from  every- 
where— Akron,  out  of  repair  shop,  takes  to  air 
again — Famous  Coast  trainer  experiments  with 
"peace"  food  at  lion  farm. 

PARAMOUNT  NEWS— No.  82— California  inventor 
demonstrates  boat  with  legs  for  duck  hunting— 
Eamon  de  Valera  discusses  Ireland's  problems  in 
camera  interview — Governor  of  Hawaii,  pardons  de- 
fendants in  Massie  case — Cunard  pier  in  New  York 
$2,000,000  ruin  after  disastrous  fire — Assassin's 
bullets  end  life  of  Paul  Doumer,  French  president — 
Burgoo  King  wins  1932  Kentucky  Derby. 

PATHE  NEWS— No.  80— New  York  re-enacts  Wash- 
ington inaugural — Akron  makes  first  test  flight 
after  repairs  following  crash — United  States  track 
and  swim  stars  show  Olympic  form  in  Pennsyl- 
vania and  Los  Angeles  meets — Congressman  asks 
pardon  for  Massie  case  defendants — Forest  fire 
sweeps  Massachusetts  area,  menacing  towns — Cool- 
idge, the  fisherman,  finds  trout  docile  in  Connec- 
ticut stream. 

PATHE  NEWS— No.  81— New  York  society  stages 
charity  carnival — Akron  picks  up  and  launches 
small  planes  in  test  flight — Mother's  Day  observed 
as  governors  honor  Washington's  memory — Cow- 
boy stars  take  the  bumps  in  annual  California 
rodeo — Navy  guns  fired  through  screens  in  Vir- 
ginia tests — Diet  fails  to  keep  lions  on  California 
farm  from  telling  the  world. 

UNIVERSAL  NEWSPAPER  NEWSREEL— No.  38— 
Wales  dedicates  new  Shakespere  Theatre  at 
Stratford-on-Avon — Stirring  cadet  parade  reviewed 
by  new  commandant — Hitler  polls  large  vote  but 
fails  in  assuming  power  in  Germany — News  para- 
graphs—Italy's Facism  adds  200,000  new  adherents 
on  birthday  of  Rome — Al  Capone  begins  long  prison 
term— Death,    disaster   follow   Japanese  earthquake. 

UNIVERSAL  NEWSPAPER  NEWSREEL— No.  39- 
Cunard  pier  in  New  York  completely  destroyed  by 
fire — Near-fatality  mars  opening  of  official  auto  race 
season  in  Indiana — Indian  patriots  hold  traditional 
fete  to  honor  Mexican  victory  of  1862 — News  para- 
graphs— Architects  vote  on  country's  finest  struc- 
tures--Burgoo  King  thrills  fans  with  winning  of 
Kentucky  Derby. 


May    14,  1932 


MOTION    PICTURE  HERALD 


81 


THE  RELEASE  CHART 


Productions  are  listed  according  to  the  names  of  distributors  in  order  that  the  exhibitor  may  have  a  short-cut  towards  such  infor- 
mation as  he  may  need,  as  well  as  information  on  pictures  that  are  coming.  Features  which  are  finished  or  are  in  work,  but  to 
which  release  dates  have  not  been  assigned,  are  listed  in  "Coming  Attractions."  Running  times  are  those  supplied  by  the  dis- 
tributors.   Where  they  vary,  the  change  is  probably  due  to  local  censorship  deletions.    Dates  are  1931,  unless  otherwise  specified. 


ALLIED  PICTURES 


Title 


Star 


Features 

Runnlni  Tim* 

Title  Star  Bel.  Date       Minute*  Reviewed 

Clearing  the  Rang*  Hoot  Gibson   Apr.  25 

File    113  Lew  Cody-Mary   Nolan  Feb.    18/32.. ..  .63. .  .Mir.  6VS2 

Gav  Backareo.  The  Hoot  Glbson-Myrna  Kennedy  

Hard  Hombre   Hoot  Gibson- L.  Basquette   Aug.  22 

Local  Bad  Man,  Th*  Hoot  Gibson-Sally  Blane   Jan.    16, '32 

Snlrlt  of  the   West  Hoot  Gibson-Doris  HFII   Mar.,  '32  

Vanity  Fair   Myrna  Loy-Conway  Tearle    ...Mar.,  '32  

Wild  Hone   Hoot  Gibson-Alberta  Vauiha  

Coming  Feature  Attractions 

A   Man's   Land  Hoot  Gibson   

Anna  Karenina   All  Star   .„  

Midnight  Alarm   All  Star   

Stoker,  The   MonteBliie   • 

Three  Castle*   All  Star   


ARTCLASS  PICTURES 


Features 

Running  Tim* 

Title  Star  Rel.  Date       Minutes  Reviewed 

Border  Devils   Harry  Carey   Apr.     4,'32        65. ..Apr.  9,'32 

Cavalier  ot  th*  W**t  Harry  Carey   Nov.    15  75  

Convicted   Aileen  Pringle-Jameson 

Thomas   Sept,     1  63  Oct.  3 

Cros*  Examination   H.  B.  Warner-Sally  Blane- 

Natalie    Moorhead   72.  ..Feb.  I3.'32 

Phantom,  The   "Big  Boy"  Wllliams-Allene 

Ray   Dae.     1  70  

Pleasure   Conway  Tearle-Carmel  Myers. Sept.     1  66  

They   Never  Come  Back  Regis  Toomey- Dorothy  Sebas- 
tian May        '32.  68  

Unmasked   Robert  Warwick   Oct.      1  62  

White  Renegade   Oct. 

Without   Honors   Harry  Carey   Jan. 


2.'32         66...  Jan.  16/32 


Coming  Feature  Attractions 

Across  th*  Lin*  Harry  Carey 

Auctioned  Off   

Bridesmaid   

Confidential   

Double  Sixe*   Harry  Caret' 

Foolish  Girl*   

Horsehoofs   Harry  Carey 

Humanity   

Hirrlcana  Rldtr,  The  Harry  Carey 

I  Accuse   

Night    Rider,    The  Harry  Carey 

Where  Are  Your  Children?  


BIG  4  FILM  CORPORATION 

Features 

Running  Time 

Title  Star  Rel.  Date       Minutes  Reviewed 

Human  Targets   Buzz  Barton   Jan.     I0,'32  Feb.  6/32 

Mark  of  the  Spur  Bob  Custer   Feb.  10/32  

Murder  at  Dawn  Mulhall-Dunn   Feb.    22/32  60. ..Mar.  12/32 

Quick  Trigger  Lee  Bob  Custer   Nov.    24  60  

Scarlet  Brand,  The  Bob  Custer   May  7/32  

Tangled   Fortune*   Buzz  Barton   Mar.  22/32  


Coming  Feature  Attractions 


Dane*  Hall  Kisses  6  reels.. 

Blazed   Trails  6  reels.. 

Bull  Dog  Edition.,  

Driving  Demons   

Fighting  Gloves   

Gambling  Sex   

Guns  and  Saddles  6  reels. 

Highway  Riders   6  reels. 

Pony   Express  Kid  

Rip   Roaring   Brones  6  reels. 

Rio  Grande  Raiders  6  reels. 


COLUMBIA 

Features 

Title  Star  Rel 

Behind  the  Mask  Jack  Holt-C.  Cummlngs  Feb. 

_,     _,        _.         (Reviewed  under  the  title  "The  Man  Who 

Big  Timer,  The  Ben  Lyon-C.  Cummlngs  Mar. 

Border  Law   Buck  Jones-L.  Tovar  Oct. 

Branded   Buck  Jones   Sept. 

Deadline   Buck  Jones   Dee 

Deeeiver,   The   Lloyd  Hughes- Dorothy 

..,  ..,      _   ,    _.  Sebastlan-lan  Keith   Nov. 

Fighting  Fool.  The  Tim   McCoy   Jan 

Fighting  Marshal,  The  Tim    McCoy   Dee 

Final  Edition,  The  Pat  O'Brien-Mae  Clarke  Feb. 

Forbidden   Barbara   Stanwyck- Adolpho 

.  „.    _       _  Menjou- Ralph  Bellamy  ...Jan. 

Guilty  Generation   Leo   Carillo  •  C.   Cummlngs  - 

_  .  Leslie  Fenton   Nov. 

Love  Affair   Dorothy    Mackalll  -  Humphrey 

„,  .    _  Bogart   Mar. 

High  Speed   Buck  Jones-Loretta  Sayers. . .  Apr. 

Maker  of  Men  Jack    Holt-Richard  Crom- 

„  _L  well-John  Wayne   Dee. 

Menace,  The   Walter    Byron-Bette  Davls- 

,    „  H.  B.  Warner  Jan. 

Men  in  Her  Life.  The  Lois  Moran-Chas.  BIcKford. .  Dec. 


Running  Tim* 
Date       Minutes  Reviewed 

25  /32  Feb.  6/32 

Dared) 

10/32  74... Mar.  26/23 

15  61  

1  61  Nov.  21 

3  68...  Jan.  30/32 


21  

20/32.. 

18  

20/32.. 

15/32.. 

19  

17,32.. 
2/32.. 


25/32. 
10. ... 


■  IS. 

.58. 


.83. 
.82. 

.68. 


 Nov.  28 

.Apr.  9/32 

'.  Feb.  "27/32 

.Jan.  16/32 

 Nov.  26 

.May  7/32 


.67  Dee.  28 


25/32.... 


5/32.. 
24/32.. 


One  Man  Law  Buck  Jones   Dee. 

One  Way  Trail  Tim  McCoy   Oct. 

Platinum  Blonde   Young-Harlow- R.    Williams. .Oct. 

Ridin'   for   Justice  Buck  Jones   Jan. 

Secret  Witness   Wm.  Collier,  Jr. -Una  Merkei.Deo. 

(Reviewed  under  title  "Terror  by  Night") 

Shopworn   Barbara  Stanwyck-R.  Toomey. Mar. 

Shot  Gun  Pass  Tim  McCoy   Nov. 

South  of  the  Rio  Grande  Buck  Jones   Mar. 

Texas  Cyclone   Tim  McCoy   Feb. 

Three  Wise  Girls  Jean    Harlow  -  Mae    Clarke - 

Walter  Byron-M.  Prevost. .  Jan. 

Coming  Feature  Attractions 

attorney  for  the  Defense  Edmund   Lowe-C.  Cummings- 

E.  Brent   May  21/32. 

Bitter  Tea  of   General   Yen  LeslieBanks-Ann   May  Wong  

Daring   Danger   Tim  McCoy   

Destroyer,  The  

Dollar    Parade  W.    Huston  -  C.  Cummings- 

K.  Johnson   

Hello   Trouble   Buck   Jones- Lina  Basquette  

Hollywood   Speaks   Genevieve  Tobin-Pat  O'Brien  

No    Greater    Love  Alexander  Carr-Dickey  Moore  

Riding   Tornado,    The  Tim  McCoy-Shirley  Grey   

Substitute  Wife.  The  ,  

Thirteenth  Man,  The  lack  Holt   

Two    Fisted    Law  Tim   McCoy-Alice  Day  

Vanity  Street   

War  Correspondent   Jack  Holt   

Washington   Merry   Go  Round  

Zelda  Marsh.  


Running  Time 
Ret.  Date       Minutes  Reviewed 


4  63...  Feb.  20/32 

15  58  Oct.  31 

31  99  

4/32  64...  Jan.  16/32 

12  68  Oct  17 


..Apr.  9/32 


11/32  68...  Feb.  13/32 


.68...  May  7/32 


FIRST  NATIONAL 

Features 

Title  Star  Rel. 

Alias  the  Doctor   R.  Barthelmess-M.   Marsh. ..Mar. 

Compromised   BenLyon-Rose  Hobart   Dee. 

(Reviewed  under  the  title  "We  Three") 

Famous   Ferguson  Case.  The  Joan  Blondell   May 

Fireman,  Save  My  Child  Joe  E.  Brown  Feb. 

Hatchet  Man,  The  Edward  G.  Robinson  Feb. 

Her  Majesty,  Love  Marilyn  Miller-Ben  Lyon.... Dec. 

It's  Tough  to  Be  Famous  Douglas  Fairbanks,  Jr  Apr. 

Strange   Love  of   Molly   LouvalnLee  Tracy- Ann  Dvorak  May 

Woman  from  Monte  Carlo,  The..LII  Dagover- Walter  Huston. .Jan. 
Union   Depot   D.  Fairbanks.  Jr. -J.  Blondell. Jan. 

Coming  Feature  Attractions 

Cabin    In   the   Cotton  Richard  Barthelmess   

Children    of    Pleasure  Ruth  Chatterton   

Dr.  X   Lionel  Atwill-Fay  Wray  

Life    Begins   Loretta    Young-Eric  Linden  

Love  Is  a  Raeket  Douglas  Fairbanks,  Jr  June  18/32  

New    York    Town  Joan  Blondell   

Rich  Are  Always  With  Us  Ruth  Chatterton   May    21/32  71 

Tenderfoot,  The   Joe  E.  Brown  June  11/32.  

Tiger   Shark   Edw.   G.  Robinson  

Two  Seconds   Edward   G.   Robinson  May  28/32.  

Week-end  Marriage   Loretta  Young-Norman  Foster. June  25/32  


Running  Time 
Date        Minutes  Reviewed 

26/32         62...  Mar.  12/32 

5  65  Sept.  12 

i*f3Z..; .  .74. . .  Apr.  -3C/32 

27/32  87...  Feb.  27/32 

6/32  74...  Feb.  13/32 

15  76  Nov.  14 

2/32  79...  Apr.  16/32 

28/32  74  

9/32  58... Jan.  9/32 

30/32  68  Dee.  28 


.64. 
.75. 


Feb.  6/32 
 Dee.  5 


FOX  FILMS 

Features 

Title  Star  Rel. 

After  Tomorrow   Chas.   Farrell- Marian  Nixon.  Mar. 

Amateur    Daddy   Warner  Baxter-Marian  Nixon.  Apr. 

Ambassador  Bill   Will  Rogers   Nov. 

Business  and   Pleasure  Will  Rogers-Jetta  Geudal  Mar. 

Careless  Lady   Joan  Bennett-John  Bale*  Apr. 

Charlie  Chan's  Chance  Warner  Oland-L.  Watklns-M. 

Nixon-Ralph  Morgan-H.  B. 
Warner- A.   Klrkland   Jan. 

Cheaters  at  Play  Thomas  Meighan-L.  Watklns.Feb. 

Cisco  Kid,  The  Baxter-Lowe- Montenegro   Nov. 

Danee  Team   James  Dunn-Sally   Ellen. .. .Jan. 

Delicious   Gaynor- Farrell   Dee. 

Devil's  Lottery   Elissa  Landi-Alexander  Klrk- 
land-Vic.  MeLaglen   Mar. 

Disorderly  Conduct   Sally    Ellers- Ralph  Bellamy- 
Spencer  Tracy   Mar. 

Gay  Caballero,  The  George  O'Brien  -  Conchlta 

Montenegro   Feb. 

Good  Sport   Linda  Watklns-John  Boles...  Deo. 

Heartbreak   c.  Farrell- H.  Albright  Nov. 

Over  the  Hill  Dunn-Ellers-Marsh-CrandaJI- 

_  ,  ,       _   ..  Klrkwood-Lane   Nov. 

Rainbow   Trail,   The  Geo.  O'Brien-Cecilia  Parker.  Jan. 

She  Wanted  a  Millionaire  J.  Bennett-S.  Tracy  Feb. 

Silent   Witness,   The  Lionel  Atwill-Greta  Nlssen..Feb. 

Skyline   T.    Melghan  -  H.    Albright - 

Maureen  O'Sulllvan   Oet. 

Sob  Sister   J.  Dunn  -  Linda  Watklns. . . .  Oet. 

Stepping  Sisters   Louise  Dresser  -  Wm.  Collier, 

Sr. -Minna   Gombell   Jan. 

Surrender     Warner  Baxter-Leila  Hyams.Dee. 

Trial  of  Vlvienne  Ware.  The  j.  Bennett-D.  Cook-L.  Bond.  May 

Yellow  Ticket,  The  Elissa  Landi-L.  Barrymore. .  Nov. 

Young  America   Tracy-Kenyon-Bellamy   Apr. 

Coming  Feature  Attractions 

After  the   Rain  Peggy  Shannon   July 

Almost  Married   Violet    Homing  -  Ralph  Bel- 

_  lamy- Alexander    Kirkland. .  July 

Burnt   Offering   Elissa   Landi-Melvyn  Douglas  

Death   Valley   Geo.  O'Brien-C.  Parker    June 

Down  to  Earth   Will   Rogers-Irene  Rich  

Fancy    Free   Adolphe  Menjou-Joan  Marsh- 

I.    Purcell-Minna  Gombell  

First    Year   Gaynor- Farrell   July 


Running  Time 
Date       Minutes  Reviewed 

13/32  Mar.  5/32 

10/32....  74. ..Apr.  30/32 

22   70  Oct.  24 

6/32.  57  Aug.  15 

3/32  67... Mar.  12/32 


24/32... 
14/32... 


17/32.. 
27  


27/32.. . 

20/32... 

28/32... 

13  

8  

29  

3/32... 
21/32... 

7/32... 

II  

25  

10/32... 

6  

1/32... 

15  

17/32... 


.71... Jan.  9/32 
.57... Jan.  23/32 

.61  Oet.  10 

.85... Jan.  2/32 
106  Dee.  12 

.74...  Apr.  9/32 

.82...  Apr.  16/32 

60...  Apr.  2/32 

-68  Nov.  14 

■  59  Oct  10 

■89  Oet.  31 

.60  Dee.  5 

.74...  Feb.  27/32 
.73... Feb.  13/32 


.70.. 
.71.. 

.59.. 
.69. . 

.56. . 
.76.. 
70.  . 


...Aug.  22 
...Sept.  26 


...Dec.  12 
.  Dec.  S 

May  7/32 
....Oct.  17 


3/32. 
17/32. 
12/32'.! 


32 


MOTION    PICTURE  HERALD 


May     14,  1932 


(THE  RELEASE  CEAET—CCNE'E) 


Title  Star 

Man  About  Town  Warner  Baxter- Karen  Morley.  May 

Heoecca  ol  Sunnybrook  Farm  Marian    Nixon-R.    Bellamy. .  June 

Society    Girl   j.  Dunn-P.  Shannon-S.  Tracy.  May 

Week    Ends   Only   Joan    Bennett-Ben    Lyon  June 

While  Paris  Sleeps  McLaglen-Helen  Mack   May 

Woman   in   Room    13.  The  Landi-Bellamy-Hamilton  ...May 


Running  Time 
Rel.  Date        Minutes  Reviewed 
22.'32  

26.  '32  

22,'32  

I9,'32  

8, '32  

15. '32  


MAYFAIR  PICTURES 


Features 

Running  Time 

Titte  Star  Rel.  Date        Minutes  Reviewed 

Behind  Stone  Walls  Eddie  Nugent-Priscilla  Dean. Mar.    I5.'32  Mar.  26.  32 

Dragnet  Patrol   ....   Glenn  Tryon-Vera  Reynolds. .  Dee. 

Docks  of  San  Franelieo  Mary  Nolan-Jasnn   Robard. .  .Feb. 

Hell's    Headquarters  Jack  Mulhall- Barbara  Weeks.Apr. 

Love   In   High   Gear  Alberta  Vaughn-H.  Ford  May 

Monster  Walks,  The  Rex  Lease- Vera  Reynolds  Feb. 

Passport  to  Paradise  lack   Mulhall-B.   Mehaffey. . .  Apr. 

Night  Beat   Jack  Mulhal-Patsy  R.  Miller. Nov. 

Sally  of  the  Subway  J.  Mulhall. D.  Revler...  Jan. 

Sin's   Pay    Day  D.  Revler- Forrest  Stanley. .  .Mar. 

Sky  Spider,  The  Glenn   Tryon-Beryl    Mercer  . Oct. 

3oul  of  the  Slums  Wm.  Collier.  Jr.-B.  Mehaffey.Nov. 


15  59...  Jan.  9,'32 

I,  '52  60... Jan.    30. '32 

15. '32  

I. '32  65...  May     7, '32 

10/32.  60. ..Feb.  6,'32 

I, '32  

30  62  Dec.  26 

1/32.. ...60. ..Jan.    23, '32 

1/32  63...  Mar.    1 9. '32 

I  59  

15  63  Nov.  28 


Coming  Feature  Attractions 


Dynamite    Denny   Jay  Wilsey-Blanche  Mehaffey.  July  I .'32. . 

Gorilla    Ship   Ralph    Ince-Vera    Reynolds ..  June  1 1. '32. 

Honor  of  the  Press  Edw.  J.  Nugent-Rita  La  Roy.  May  15, '32. 

Temptations    Workshop   Helen   Foster-Tyrrell   Davis.  June  20/32.. 

Trapped  in  Tia  Juana   Edwina    Booth- D.    Renaldo  .  May  27, '32. 

Widow    in    Scarlet  D.  Revier- Kenneth  Thompson.  July  15, '32.. 


METRO-GOLDWYN-MAYER 


Title  Star 
Are   You    Listening?  William  Halnes-M 


Rel. 

Evans..  Mar. 

Arsene   Lupin   Lionel  and  John  Barrymore- 

Karen  Morley   Mar. 

Beast  of  the  City,  Tha  Walter  Huston-Jean  Harlow.. Feb. 

Ben  Hur   Ramon  Navarro-May  McAvoy.Jan. 

( Reissue-Synchronized) 

Big  Parade   John  Gilbert   Dee. 

( Re-issue-Sound) 

But  the  Flesh  li  Weak  Robt's  Montgomery-Gregor  ..Apr. 

Champ,  The   Wallace  Beery-Jackie  Cooper. Dec. 

Emma   Marie  Dressier   Jan. 

Flying   High   Bert  Lahr-C.  Greenwood  Nov. 

Freaks   Wallace  Ford-Leila  Hyams..Feb. 

Grand  Hotel   Garbo-John  Barrymore   

Hell   Divers   Beery-Gable   Jan. 

Letty  Lynton   loan  Crawford-Montgomery .. .Apr. 

Lovers  Courageous   R.  Montgomery-Madge  Evans. Jan. 

Mata  Harl   Garbo-R.  Navarro   Dec. 

Passionate  Plumber   Buster  Keaton- Durante   Feb. 

Polly  ef  the  Circus  Marian  Davies-C.  Gable  Feb. 

Possessed   Joan  Crawford-Clark  Gable..  Nov. 

Private  Lives   Shearer- Montgomery   Dec. 

Tarzan,  the  Ape  Man  Johnny   Weismuller  -  Maureen 

O'Sulllvan   Apr. 

Wet  Parade   Walter  Huston- Dorothy  Jerdan 

Nell  Hamilton   Apr. 

When  A  Feller  Needs  A  Friend.  Jackie  Cooner-"Chic"  Sale..  Apr. 


Running  Time 
Date        M  inutes  Reviewed 
26/32.....  76...  Mar.  5.'32 

5.'32  84... Jan.  I6,'32 

I3.'32  90. ..Mar.  5.'32 

2,'32  128  Dec.  12 


9,'32. 

5  

2, '32. 

14.... 

20/32. 


16.  '32. 
30,'32. . 
23. '32. 
26.... 
6.'32. 
27,'32. 
21.... 
12.... 


.125. 

..82. 
..86. 
..73. 
..61. 
..64. 
.115., 
.1  13. 
..86. 
..77. 
..91. 
..74. 
..70.. 
..76. 
..85. 


Apr.  23,  '32 
■....Oct.  17 
.Jan.  2. '32 
....Oct.  24 
.Jan.  23/32 
.Apr.  16.32 

 Dec.  26 

May  7/32 


Feb. 
Jan. 
.Mar. 

Mar. 


27/32 
9/32 
19/32 
26/32 


2/32.. ..101.. 


16/32. 
16/32. 


.122. 

.  .76. 


.Oct.  31 
 Dee.  26 


Feb.  20/32 
Apr.  30/32 


Coming  Feature  Attractions 


As  You  Desire  Me  Garbo  -  Von  Stroheim  -  M. 

Douglas   May  21/32. 

China   Seas   Clark  Gable   June  18/32. 

Downstairs   John  Gilbert   

Good   Time   Girl  Marian  Davies   

Huddle   Ramon  Novarro-M.  Evans. ...  Apr.  23/32. 

New  Morals  for  Old  Robert    Young-M.    Perry  May  28/32. 

Night  Court.  The  W.  Huston  -  P.  Holmes - 

A.  Page   May 

Prosperity   Dressier- Moran   June 

Red  Headed  Woman  Harlow-Chester    Morris  June 

Sky  Scraper    .  . .  M.   Evans   ,  

Smilin'    Thru   Norma  Shearer   

Speak    Easily   Buster  Keaton   

Strange  Interlude   Shearer-Gable   May  14/32.. 

Three    Blondes   Marian    Davies   June  25/32. 


7/32. 
4/32. 
1 1/32. 


MONOGRAM  PICTURES  CORPORATION 


Features 


i.. 

5... 
20... 
30... 
15... 


Title  Star  Rel.  Date 

County  Fair   Ralph    Ince-Hobart    BosworthApr.  1/32.. 

Forgotten  Women   M.  Shilling-Rex  Bell  Dec. 

Galloping  Thru   Tom  Tyler   Dec. 

Ghost  City    Cody-Shuford   Dec. 

Land  of  Wanted  Men  BUI  Cody   Oct. 

Law  of  the  Sea  All  Star   Dec. 

Man  from  New  Mexico  Tom   Tyler   Apr. 

Midnight  Patrol   Regis  Toomey-Mary   Nolan. .Apr. 

Oklahoma  Jim   Bill  Cody   Oct. 

Police  Court   Leon  Janney-H.  B.  Walthall .  Feb. 

Single   Handed  Sanders  Tom  Tyler   Feb. 

Texas  Pioneers   Bill  Cody-Andy  Shuford  Feb. 

Two-Flsted   Justice   Tom   Tyler   Oct. 

Vanishing  Men   Tom  Tyler   Apr. 


Running  Time 

Minutes  Reviewed 


..71... Apr.  30/32 

..67  Dee.  12 

..58  

.60. ..Apr.  9/32 

..62  

81  „. 


32....  60. 

10/32  60...  Apr.  9/32 

10  60... Jan.  23/32 

15/32  65...  Mar.  5/32 

1/32  59  

15/32   58  

20  B3...Feb.  6/32 

15/32... ..62  


Coming  Features 


Arm  of  the  Law  Rex   Bell.    Llna   Basquette. .  Apr. 

Fatal   Alarm   Johnny    Mack   Brown  May 

Law  of  the  North  Bill   Cody-Andy   Shuford  May 

Mason   of   the   Mounted  Bill  Cody-Nancy  Drexel  May 


PARAMOUNT  PUBLIX 

Features 

Title  Star 

Broken  Lullaby  L.  Barrymore-N.  Carroll- 

P.  Holmes   

(Reviewed  under  the  title  "The  Man  I  Killed") 

Broken  Wing.  The  Lupe   Velez-Melvyn  Douglas 

Cheat.  The   T.  Bankhead   

Dancers  In  the  Dark  Miriam   Hopkins-Jack  Oakle 

Dr.  Jekyll  and  Mr.  Hydo  Fredrlc  March-M.  Hopkins. 

False  Madonna,  The  Kay  Francis- Wm.  Boyd  

His  Woman   G.  Cooper-C.  Colbert   

Husband's  Holiday   Clive  Brook-V.  Osborne  

Ladies  of  the  Big  House  Sylvia  Sidney-Wynne  Gibson 

Miracle  Man,  The  S.  Sidney-C.  Morris  


20'32   7  reels. 

30/32   7  reels. 

30/32   6  reels.. 

15/32   6  reels.. 


Rel.  Date 


Running  Time 

Minutes  Reviewed 


Feb.    26/3Z....94...Jan.  16/32 


Mar. 

Nov. 
Mar. 
Jan. 
Dec. 
Nov. 
Dec. 
Dec. 
Apr. 


25/32.. 

28  

11/32.. 

2/32.. 

5  

21/32.. 

19  

26  

1/32.. 


..74... Apr.  2/32 

..70  Dee.  19 

..74... Mar.  26/32 

..98  Dee.  26 

...Nov.  28 
....Dec.  12 
Jan.  2/32 

 Dee.  19 

Apr.  30/32 


.79.. 


..77. 

..87. 


Title  Star  Rel. 

Misleading   Lady,  The   Claudette  Colbert-Stuart  Er- 

win-Edmund   Lowe   Apr. 

No  One  Man   Carole  Lombard- Ricardo  Cor 

tez-Paul   Lukas   Jan. 

One  Hour  with  You  Maurice  Chevalier-Jeanette 

MacDonald-Genevieve  Tobin.Mar. 

Rich  Man's  Folly  G.   Bancroft- Frances  Dee  Nov. 

Shanghai  Express   Marlene  Dietrich-C.  Brook...  Feb. 

Sky  Bride   Rich'd  Arlen-J.Oakie-Robert 

Coogan- Virginia  Bruce   fVpr. 

Sooky   Jackie  Cooper- Robt.  Coogan- 

J.  Searl   Dee. 

Strange  Case  of  Clara  Dean  Wynne  Gibson-Pat  O'Brien.. May 

Strangers  In  Love  Fredric    March-Kay   Francis. Mar. 

This  Is  the  Night  Lily  Damita-Chas.  Rugofes. .  Apr. 

This  Reckless  Age  Buddy  Rogers-Peggy  Shannon. Jan. 

Tomorrow  and  Tomorrow  Ruth  Chatterton-Paul  Lukas.  Feb. 

Two  Kinds  of  Women  P.  Holmes-M.  Hopkins  Jan. 

Wayward   Nancy  Carroll-Richard  Arlen.Feb. 

Wiser  Sex,  The  C.  Colbert- Wm.  Boyd  Mar. 

Working  Girls   Paul   Lukas- Judith  Wood- 
Buddy  Rogers   Dec. 

World  and  the  Flesh.  The  G.  Bancroft-M.  Hopkins  Apr. 


Running  Time 

Minutes  Reviewed 


15/32.... 

30/32.... 

25/32... 

14  

12/32.... 


.74...  Apr.  16/32 

73... Jan.  30/32 

80...  Apr.  2/32 

80  Dee.  5 

.84...  Feb.  27/32 

29/32         78... Apr.  30/32 


26  

6/32.... 

4/32.... 

8/32.... 

9/32.... 

5/32.... 
16/32.... 
19/32.... 
18/32.... 

12  

22/32.... 


.80 
.78 
.70...  Feb. 
.82...  Apr. 
.76... Jan. 
.80...  Feb. 
.73...  Jan. 
.74...  Feb. 
.74...  Mar. 

.77  

.74  


.Dee.  12 


20/32 
23/32 
16/32 
6/32 
23/32 
20/32 
19/32 


Coming  Features 

Bride  of  the    Enemy  C.  Colbert-C.   Brook  July  15 

Challenger,    The    (Tent.)  Geo.  Bancroft-Wynne  Gibson.  July  29, 

Devil  and  the  Deep,  The  T  Bankhead-G.  Cooper   July  22, 

Gates  of   Hollywood   Stuart  Erwin   July  I 

Forgotten  Commandments   Sari   Maritza-Gene  Raymond.June  10 

Horse   Feathers   Four  Marx   Bros  , 

Lives  of  a  Bengal  Lancer,  The... Clive  Brook-Phillips  Holmes  

Love  Mo  Tonight  Maurice  Chevalier-Jeanette 

MacDonald   .  

Merrily  We  Go  To  Hell  S.    Sidney-Fredric    March...  June  17 

Million    Dollar    Legs,    The  Jack    Oakie  July  8 

Movie   Crazy   Harold    Lloyd-C.  Cummings  

Reserved    for    Ladies...,  Leslie   Howard-Benita   Hume. Way  20, 

Search    For    Love    (Tent.)   Miriam  Hopkins-Paul  Lukas- 

Chas.  Ruggles   June  24 

Sinners  In  the  Sun  Carole  Lombard-C.  Morris. ..May  13 

Sporting   Widow   Alison  Sklpworth-G.  Barbier.  June  24 

Thunder  Below   T.  Bankhead-C.  Bickford-P. 

Lukas   May  27 

Woman    of    Flame.    The  C.   Colbert-C.    Brook  July  22 


'32.. 
'32.. 
'32.. 
,'32. 
'32. 


PEERLESS  PRODUCTIONS,  INC. 


Features 


Title                                       Star                             Rel.  Date 

Lovebound   N.  Moorhead-J.  Muihall-Roy 

D'Arcy   Mar.     1/32  61. 

Reckoning.    The   Jas  Murray-Sally  Blane  Feb.    15/32  63. 

Sea  Ghost.  The  L.  La  Plante-Alan  Hale  Nov.     I  64. 

Sporting  Chance.   The  Wm.   Collier.  Jr. -Claudia 

Dell-James    Hall   Nov.    21  69. 


Running  Time 

Minutes  Reviewed 


.Apr.  9/32 
 Dee.  5 


.Nov. 


POWERS  PICTURES,  INC. 


Title  Star  Rel. 

Bridegroom  for  Two  Gene  Gerrard   Jan. 

Carmen   Marguerite  Naraara-Tom 

Burke   May 

Fascination   Madeleine  Carroll   Apr. 

Gables  Mystery,  The   Lester  Matthews-Anne  Grey..  Feb. 

My  Wife's  Family   Gene  Gerrard   Apr. 

Out   of   the   Blue  Gene    Gerrard   June 

Shadow  Between.  The  Godfrey  Tearle- Kathleen  May 

0' Regan 

Skin    Game.    The  Edmund   Gwenn-Phyllis  Kon- 

stam   June 

Trapped  In  a  Submarine  John  Batten-Sydney  Seaward. Jan. 


Running  Time 

Date  Minutes  Reviewed 
15/32  65...  Jan.  30/3J 

15/32  70...  Jan.  16/32 

1/32  68  

15/32  71...  May  7/32 

15/32....  62.  ..Mar.  26/32 

15/32  60  

1/32        58  Sept.  19 

1/32  60  

15/32  45...  Feb.  6/31 


RKO  PATHE 

Features 


Running  Time 

Minutes  Reviewed 

18  66  Doe.  12 

9/32..... 62... Mar.  26/32 


Title                                       Star                             Rel.  Date 

Big  Shot,  The  Eddie  Quillan   Dee. 

Carnival   Boat   Bill   Boyd   Mar. 

Lady  with  a  Past  C.  Bennett-B.  Lyon   Feb.    19/32  80. ..  Feb.  13/32 

Panama  Flo   Helen  Twelvetroes   Jan.    29/32  74... Jan.  23/32 

Partners   Tom  Keene   Jan.     8/32  18... Mar.  12/32 

Prestige  Ann   Harding   Jan.    22/32  71. ..Jan.  16/32 

Saddle  Buster,  The  Tom  Keene   Mar.    19/32.  60  

Suicide  Fleet,  The  Boyd-Armstrong-Gleason   Nov.    26  87  Dee.  5 

Young   Bride   Helen  Twelvetrees   Apr.     8/32  76... Apr.  23/32 

(Reviewed  under  the  title  "Love  Starved") 


Coming  Features 

Beyond   the    Rockies  Tom   Keene- Rochelle  Hudson  

Ghost  Valley   Tom   Keene-Myrna   Kennedy. May    13/32   54. 

Hollywood   Merrv  Go  Round  .Ann  Harding   

Just  a  Woman  Constance  Bennett   June  17/32  

Westward  Passage   Ann  Harding   June  3/32  


RKO  RADIO  PICTURES 

Features 

Title  Star  Rel.  Date 

Are  These  Our  Children?  Eric  Linden- Rochelle  Hudson- 

Arlene  Judge   Nov. 

Girl  Crazy   E.  Quillan- D.  Lee- Wheeler - 

Woolsey   Mar. 

Girl  of  the  Rio,  The  Dolores  Del  Rio-Leo  Carillo.  Jan. 

Ladles  of  the  Jury  Edna  May  Oliver  Feb. 

Lady  Refuses,  The  Betty  Compson-John  D arrow.  Mar. 

Lost  Squadron   Richard  Dix-Mary  Astor  Mar. 

Men   of  Chance  Mary  Astor- Ricardo  Cortez..Jan. 

Office   Girl   Renate  Muller-J.  Hulbert  ...Apr. 

Peach   0'    Reno  Woolsey-Wheeler   Dee. 

Roadhouse  Murder,  The  Eric   Linden- Dorothy  Jordan.  May 

State's  Attorney   John  Barrymore-H.  Twelve- 
trees- Mary  Duncan   May 


Running  Time 

Minutes  Reviewed 


14  

25/32.. 
15/32.. 
5/32.. 

8  

12/32.. 
8/32.. 
8/32.. 

25  

6/32.. 


..83  Oct.  17 

..75...  Apr.  2/32 
..69... Jan.  18/32 

..64  Dee.  19 

..67  Dec.  19 

..79...  Mar.  5/32 

..63  Nov.  14 

..83  

..70  Nov.  14 

..73...  May  7/32 


20/32  79. 


May    14,  1932 


MOTION    PICTURE  HERALD 


THE  RELEASE  CtiACT— CONT'D) 


Title  Star  Rel.  Date 

Symphony  of  Six  Million  Irene  Dunne- Ricardo  Cortez..Apr.    29,  32 

Way  Back  Home  Phillips  "Seth  Parker"  Lord.  Nov.  13  

(Reviewed  under  the  title  "Other  People's  Business") 
Woman  Commands.  A  Pola  Negri   Jan.      I. '32. 


Running  Time 

Minutes  Reviewed 

...94. ..Apr.  2. '32 
...Bl  Oct.  3 

...84...  Jan.      2. '32 


Coming  Feature  Attractions 


Bird  of  Paradise  D.  Del  Rio-Joel  McCrea  June    24. '32. 

Eighth  Wonder.  The  Joel  McCrea- Wray  ...  

Hell  Bent  For  Election  Edma   May  Oliver  

Hold  'Em  Jail  Edna  May  Oliver- Wheeler  - 

Woolsey-Roscoe  Ates   

Il  My  Face  Red  Helen  Twelvetrees- Ricardo 

Cortez-Robt.  Armstrong  ...June    1 0."32. . 

Law  Rides  Tom  Keene   

Roar  of  the  Dragon  Richard   Dlx-Gwill   Andre... July     7. '32. 


Running  Time 

Title  Star  Rel.  Date        Minutes  Reviewed 

Sunset  Trail   Ken  Maynard   Jan.     3. '32  82... Jan.  30/32 

Texas  Gun-Fighter   Ken  Maynard   Feb.     7.'32  63... Feb.  20.'3* 

Whistlin'   Dan   Ken  Maynard   Mar.   20.'32         64...  Mar.  26/32 

X  Marks  the  Spot  Lew  Cody-Sally  Blane  Nov.    29  72  Dec.  12 


Coming  Feature  Attractions 


Hell   Fire  Austin   Ken  Maynard   

Last   Mile,   The  .  '  

Man   Called    Back,  The  

Racetrack   Leo  Carrillo   June 

Strangers  of  the  Evening  Zasu  Pitts-Lucien  Littlefield .  May 


5, '32.. 
15/32. 


UNITED  ARTISTS 


SONO  ART-WORLD  WIDE 


Features 


Title  Star  Rel.  Date 

Cannonball  Express,  The  Tom  Moore-Rex  Lease-Lucille 

Browne   Feb. 

Devil  or  Deck  Reed  Howes-Molly  O'Day. . ..  Jan. 

Law  of  the  West  Bob  Steele   Mar, 

Mounted  Fury   J.  Bowers- Blanche  Mehaffey.  Dee. 

Riders  of  the  Desert  Bob    Steele   Apr. 

South  of  Santa  Fe  Bob  Steele   Jan. 

U.  S.  C.-Notre  Damg  Football  Game   Jan. 


Running  Time 

Minutes  Reviewed 


7, '32  63... Mar.  I9.'32 

I, '32   62  

20.'32....  M.^.Mar.  26,'32 

1  65. ..Jan.  9/32 

24/32.....  59  

17/32." '. 50'.'. !  Jan.' '  '30/32 


Coming  Feature  Attractions 

Bachelor's  Folly   Herbert  Marshall-Edna  Best. 

Man  From  Hell's  Edges,  The...  Bob  Steele   


STATE  RIGHTS 


Features 

Title  Star  Dlst'r  Rel. 

Aren't   We    All  Gertrude    Lawrence. .  Para. -British  

Blonde  Captive,  The  Capital   Films  .Feb. 

Blue  Danube   Joseph  Schildkraut. . .  W.    &   F.  Film 

Service   

Cain   Thorny  Bourdelle  ...Principal  Dis- 
tributing Corp. Jan. 

Cossacks  of  the  Don  Emma   Cessarskaya. .  Amkino   Mar. 

Crooked   Lady,   The  Austin   Trevor   MGM-British   

Drifter,  The   Wm.  Farnum-Noah 

Beery   Capital   Films...  Feb. 

East  of  Shanghai  Henry    Kendall  B.I. P.  America  

Discarded  Lovers   N.  Moorehead   Tower  Prod't'nt.  Jan. 

Ebb  Tide   Joan  Barry   Para.-Brltith   

Emll  and  the  Detectives  Fritz  Rasp   Ufa   Dec. 

Explorers  of  the  World  Raspln    Prod't'ns. . . . 

First   Mrs.    Fraser,   The....  Henry   Ainley   Sterling  Films  

Feol'i  Advice,  A  Frank  Fay   Frank  Fay   

Frail  Women   Mary   Newcomb   Radio-British   

Gentleman  of  Paris,  A  Arthur  Wontner   Gaumont   

Goodnight   Vienna   Jack   Buchanan   British  &  Dom.Sept, 

Hell's  House   J.  Durkln-PatO'Brlen 

Bette  Davis   B.   F.  Zeldman.  Feb. 

His  Grounds  for  Divorce  Lien  Deyers   Ufa   Feb. 

In  A   Monastery  Garden  John  Stuart   \ssociated  Prod 

&    Distr.  of 
America  

Keepers    of    Youth  Garry   Marsh   B.I. P.  America  

Law  of  the  Tong  Phyllis    Barrington.  Willis  Kent   Dec. 

Life   Goes   On  Hugh    Wakefield  Para. -British   

Love's  Command   Dolly  Haas   Tobis   Apr. 

Man  of   Mayfair  Jack  Buchanan   Paramount- Brit- 

Ish   

Missing  Rembrandt,  The  Arthur    Wontner  Twickenham 

Films   

Money  for  Nothing  Seymour  Hlcki   British  Int'n't'l  

Private  Scandal,  A  Marian  Nixon-Lloyd 

Hughes   Headline  Pic  

Probation   John    Darrow  -  Sally 

Blane   Chesterfield  ...Apr. 

Puss  In  Boots  Junior  Addarlo   Picture    Classic*.  Mar, 

Riders  of  Golden  Gulch  Buffalo  BUI.  Jr  West  Coast 

Studios   

Road  to  Life  Mikhail  Zharov   Amkino   

Ronny   Kathe     von  Nagy- 

Willy    Frltsch  Ufa    Apr. 

Service  for   Ladles   Leslie  Howard   Paramount 

British   

Shop   Angel   Marion    Shilling    ...Tower  Prod.  ...Mar. 

oen?  Is  Over,  The  Llane  Haid   Asso.    Cinemas.  Apr. 

South  Sea  Adventures  Principal  Distr. 

Corp   Mar. 

Strictly    Business  Betty  Amann   B.I.P  

Sunshine  Susie   Renate  Muller   Gainsborough   

Tempest,  The    Emll   Jannlngs   Ufa   .'.Mar. 

Theft  of  the  Mona  Lisa  Willy   Forst   Tobis   Mar. 

i»o  Souls   Gustav  Froellch   Capital   Films...  Dee. 

Two  White  Arms  Adophe    Menjou  ...MGM-British   

Unfortunate  Bride,  The  Maurice  Schwartz- 

...  Llla  Lee   Judea  Film,  Ine  

Waltz  by  Strauss,  A  Hans  Junkerman  ...Capital   Films  .Feb. 

Women  Men  Marry  Harlan-Blane   Headline  Pie  

Women  Who  Play  Mary  Newcomb- Be- 

nita    Hume  Para. -British   


Running  Time 
Date  Minutes  Reviewed 

 79...  Apr.  9/32 

26/  32.58  Mar.  5/32 

 72... Feb.  6/32 


15/32.  78...  Feb.  20/32 
18/32. 81... Mar.  26/32 
 77... Apr.  9/32 


26/32 
9/32 
30/32 
12/32 
9/32 
Dec.  19 
7/32 
20/32 
6/32 
16/32 
7/32 


10/32. 71...  Mar. 
 72. ..Apr. 

20/32. 59... Jan. 
 74...  Mar. 

18.... 75. ..Jan. 

 82 

 90. .  .May 

 Feb. 

 71... Feb. 

 78... Jan. 

'32. ..76. ..May 

10/32. 75.  ..Feb. 
19/32.79. ..Feb. 


15... 


.70. 
.56. 

 78. 

,26/32. 90. 
8  . :  i.i 


20/32 
27/32 


9/32 
26/32 

9/32 
23/32 

7/32 


.Apr. 
.Mar. 
■  Jan. 
•  Apr. 
.  May 


Jan.  9/32 


.84. 
.73. 


.Mar. 
.Feb. 


19/32 
13/32 


.72  Nov.  14 


1/32.70. 
27/32.38. 


.52. 


.Apr. 
.Mar. 


.Jan. 
.Feb. 


23/32 
12/32 


23/32 
6/32 


13, '32.82... Apr.  23/32 


 90.. 

19/32  71.. 
11/32.90. . 

31/32.50.. 

 37. . 


15/32. 105. 
27/32.92.. 
22... 100.. 
 80.. 


Feb. 

.  May 
Mar. 

Apr. 
Mar. 
Jan. 
Mar. 
Apr. 
Feb. 
Mar. 


6/32 
7/32 
12/32 

9/32 
19/32 

9/32 
26/32 

9/32 

6/32 
26/32 


10/32.  89...  Mar.  5/32 
 69  Mar.  7 


.79. -.Apr.  16/32 


TIFFANY 

Features 


Rel  Date 
Nov.  8. 


Running  Time 

Minutes  Reviewed 
 70  Dee.  19 


6/32 


Title  Star 

Branded  Men   Ken  Maynard   

Hotel  Continental   Peggy   Shannon-Theodor  Von 

Eltz   Mar.     7/32  71...  Feb. 

Lena  Rivers   Charlotte  Henry-M.  Galloway.  Mar.   28/32   67  

Morals  for  Women  Bessie  Love-Conway  Tearle. .  Sept.    6  66  Nov.  21 

Near  the  Trall'e  End  Bob  Steele   Sept.  20  55  

Nevada  Buckaroo   Bob  Steele   Sept  27  64  Dec  12 

Poeatello  Kid    Ken  Maynard  Dec.     6   61... Jan.  9/32 

Range  Law   Ken  Maynard   Oct.    II    63  Nov.  14 


Features 

Title  Star  Rel.  Date 

Around    the    World    In  Eighty 

Minutes   Douglas  Fairbanks   Dec. 

Arrowsjnith   Ronald  Colman   Feb. 

Cock  of  the  Air  Billle  Dove-Chester  Morris..  Jan. 

Corsair   -  Chester  Morris   Dec. 

Greeks  Had  a  Name  for  Them. .  Ina  Claire-M.  Evans- Blondell.  Feb. 

Scarface   Paul   Muni   Mar. 

Sky   Devils   All  Star   Mar. 

Struggle,  The   Zita  Johann-Hal   Skelly  Feb. 

Tonight  or  Never  Gloria  Swanson   Dec. 


Coming  Feature  Attractions 

Ballyhoo   Eddie  Cantor  .. 

Brothers  Karamazov   Ronald  Colman 

Congress    Dances   Lilian   Harvey  . 

Cynara   Ronald  Colman  . 

Happy  Ending   Mary  Pickford  . 

Kid  From  Spain,  The  Eddie  Cantor  .. 

Way  of  the  Lancer  Ronald  Colman. 


Running  Time 

Minutes  Reviewed 


12  80  Nov.  7 

27/32.. ..110  NOV.  21 

23/32         80. ..Jan.  30/32 

19  75  Nov.  28 

13/32  80  Nov.  28 

26/32  Mar.  12/32 

12/32  89...  Jan.  12/32 

6/32  77  

26  82  Nov.  14 


UNIVERSAL 

Features 

Title  Star  Rel. 

Cohens  &  Kellys  In  Hollywood. .  G.  SIdney-C.  Murray  Mar. 

Destry  Rides  Again  u...Tom  Mix   Apr. 

Frankenstein   Colin  Clive-Mae  Clarke  Nov. 

House  Divided,  A  W.  Huston-H.  Chandler  Deo. 

Impatient  Maiden   Lew  Ayres-Mae  Clarke  Mar. 

Last  Ride   D.   Revier-Frank  Mayo  Dec. 

Law  and  Order  Walter  Huston-Lois  Wilson..  Feb. 

Michael  and   Mary  Edna  Best-Herbert  Marshall.  Jan. 

Murders  In  the  Rue  Morgue  Bela  Lugosi-Sidney  Fox  Feb. 

Nice  Women   Sidney    Fox-Frances   Dee  Nov. 

Racing   Youth   Slim  Sumnterville-Loulse 

Fazenda   Feb. 

Scandal    For    Sale  Chas.   Bickford-Rose  Hobart.Apr. 

Steady  Company  Norman  Foster-June  Clyde. ..Mar. 

Strictly   Dishonorable   Paul  Lukas-Sidney  Fox  Dee. 

Unexpected  Father.  The  Slim  Summerville-Zazu  Pitts.  Jan. 


Running  Time 
Date        Minutes  Reviewed 

28/32          75...  Mar.  19/32 

17/32  

21  71  Nov.  14 

5  70  Nov.  28 

1/32  iO...  Feb.  6/32 

28  J3  

7/32  73...  Mar.   12. '32 

SI/32,  78  Nov.  21 

21/32  81...  Feb.  20/32 

28  67... Feb.  27/32 

14/32        63  De«.  12 

17/32  75...  Apr.  16/32 

14/32  Jan.  30/32 

26  Bl  Nov.  7 

3/32  62...  Apr.  16/32 


Coming  Feature  Attractions 


Adventure  Lady   Rose  Hobart   

Back  Street   Irene  Dune-John  Boles... 

Brown  of  Culver  Tom  Brown   

Doomed  Battalion,  The  Tala-Birell-Victor  Vareonl. 

Fate 


Information   Kid   M.  O'Sullivan   

Night  World   Lew  Ayres-Mae  Clarke  May  5/32... 

Old  Dark  House  Boris  Karloff-L.  Bond  

Radio  Patrol   Rob't  Armstrong-June  Clyde- 

Lila    Lee   June  2/32... 

Rider  of  Death  Valley   Tom  Mix-Lois  Wilson  May  26/32... 

Stowaway   Fay  Wray-Leon  Waycoff  Apr.  11/32... 


WARNER  BROTHERS 

Features 

Title  Star 

Beauty  and  the  Boss  M.  Marsh- W.  William  

Crowd  Roars   Cagney- Blondell   

Expensive  Women   Dolores  Costello   

Expert,  The   Charles  "Chic"  Sale  

Heart  of  New  York,  The  Smith  &  Dale  

High  Pressure   Wm.  Powell-Evelyn  Brent... 

Manhattan   Parade   W.  Lightner-Butterworth  ... 

Man    Wanted   Kay  Francis   

Man  Who  Played  God  George  Arllss   

Mouthpiece,  The   Sidney  Fox-Warren  William. . 

Play   Girl   Loretta  Young -Norman  Foster. 

Lightner   

So  Big   Barbara  Stanwyck   

Taxi!   Jas.  Cagney- Loretta  Young... 

Under  Eighteen   Marian  Marsh-Warren 

William   


.50...  Mar.  19/32 


Rel.  Date 
Apr.  9/32. 


Apr. 
Oct. 
Mar. 
Mar. 
Jan. 
Jan. 
Apr. 
Feb. 
May 

Mar. 
Apr. 
Jan. 


16/32. 

24  

5/32.. 
26/32.. 
30/32.. 
16/32.. 
23/32.. 
20/  32.. 
7/32.. 

12/32.. 

30/32.. 
23/32.. 


.inning  Time 
Minutes  Reviewed 
.66... Feb.  27/32 
.84... Apr.  2/32 


..63.. 
..69., 
..74.. 
..74. 
..77. 


Nov.  21 
.  Mar.  5/32 


Mar. 
.Jan. 
Jan. 


..83...  Mar. 
.  .13. ..Feb. 

.86...  Mar. 

..•I. ..Feb. 

..82...  Mar. 
..68. ..Jan. 


Jan.  2/32. 


12/32 
9/32 
2/32 
26/32 
13/32 
26/32 

27/32 
19/32 
18/32 

2/32 


Coming  Feature  Attractions 


Blessed   Event   Lee  Tracy   

Crooner.   The   David  Manners   

Dark   Horse,  The  Warren  William-Bette  Davls.June  18/32. 

Jewel   Robbery,  The  Wm.  Powell- Kay  Francis   

Miss  Pinkerton   Joan  Blondell   

Mud  Lark.  The  B.  Stanwyck   

Street  of  Women   Kay  Francis   June  4/32. 

Winner  Take  All   James    Cagney   July  2/32.. 


34 


MOTION    PICTURE  HERALD 


May    14,  1932 


( THE  RELEASE  CHACT--CONT*E  ) 


SEICkQT  EILA4S 

[All  dates  are  1931  unless  otherwise 
stated] 

COLUMBIA 


Title 


Title 


iUBIOSITIES 

C  230   Jan. 

C  231   Feb. 

C  232   Feb. 

EDDIE  BUZZELL 
SPECIALTIES 

Blood   Pressure   Oct. 

Gall  of  the  North  Feb. 

Chris  Crossed   Aug. 

Love.  Honor  and  Ha  Pays.  Jan. 

Red  Man  Tell   No  Tales.. Sept. 

She  Served  Him   Right...  Dec. 

Soldiers  of   Misfortune  Oct. 

Wolf  In  Cheap  Clothing  

(CRAZY  KAT  KARTOONS 

Bars  and  Stripes  Oct. 

Birth   of   Jazz  Apr. 

Champ,  The   

Hash  House  Blues  Nov. 

Hlccoups   

Hollywood   Goes   Krazy  Feb. 

Love  Krazy   Jan. 

Piano  Mover   Ian. 

Restless  Sax,  The   Dec. 

Ritzy  Hotel   

Soldier   Old   Man  Apr. 

Weenie  Roast,  The  Sept. 

What  a  Knight  Mar. 

M  E  D  BUR  Y  SERIES 

Laughing   with  Medbury 
In  Abyssinia   Mar. 

Laughing    with  Medbury 
In  Africa   Dee. 

Laughing   with  Medbury 
In  Death  Valley  Oct. 

Laughing    with  Medbury 
In  Mandalay   

Laughing    with  Medbury 
In  Turkey   Sept. 

Laughing    with  Medbury 

In  Voodoo  Land   Jan. 

MICKEY  MOUSE 

Barnyard  Broadcast   Oct. 

Barnyard  Olympics   Apr. 

Beach  Party.  The  Nov. 

Delivery  Boy   June 

Duck  Hunt   Jan. 

Fishln'   Around   Sept. 

Grocery  Boy,  The  Feb. 

Mad    Dog.    The  Mar. 

Mickey  Cuts  Up  Dee. 

Mickey's  Orphans   Dee. 

Mickey's  Revue   

MONKEYSHINES 

Dangerous  Dapper  Dan.... Dec. 

Jazzbe  Singer    Nov. 

Monkeydoodles   Oct. 

Sez  You   Jan. 

RAMBLING  REPORTER 

Vale  of  Kashmer,  The  Aug. 

SCRAPPY  CARTOONS 

Dog   Snatcher,   The  Oct. 

Chinatown    Mystery   Ian. 

Pet  Shop.  The   Apr. 

Railroad  Wretch   

Scrappy  Minds  the  Baby. .Nov. 

Stepping  Stones   

Showing  Off   Nov. 

Treasure  Hunt.  The   Feb. 

SILLY  SYMPHONIES 

Bird    Store.    The  Jan. 

Busy  Beavers,  The  

Fox  Hunt,  The  Nov. 

In  the  Clock  Store  Sept. 

Spider  and  the  Fly  Oct. 

Ugly  Duckling.  The  Dec. 


EDUCATIONAL 

Title  Rel. 

ANDY    CYLDE  COMEDIES 

Boudoir  Butler,  The  May 

Half  Holiday   Dec. 

Heavens!    My  Husbandl. . .  Mar. 

Shopping   With  Wifle  Feb. 

Speed  In  the  Gay  Nineties. Apr. 

Taxi  Troubles   Oct. 

Clyde 

BILL  CUNNINGHAM'S 
SPORTS  REVIEWS 

Canine  Capers   Nov. 

He-Man  Hockey   Dee. 

Inside  Baseball   Oct. 

Slides  and  Glides  Feb. 

Speedway   Jan. 

BURNS.    WM.  J., 
DETECTIVE  MYSTERIES 

Anthony  Case,  The  Aug. 

Foiled   ..July 

Starbrlte  Diamond.  The... June 
CAMEO  COMEDIES 

Anybody's  Goat   Jan. 

Bridge  Wives   Feb. 

Idle  Roomers   Nov. 

Mother's  Holiday   Mar. 

One  Oulet  Night  Oct. 

Smart  Work   Dee. 

That's  My  Meat  Oct. 

CANNIBALS  OF  THE  DEEP 
Playground   of   the  Mam- 
mals  Jan. 

Wrestling  Swordflsh   Nov. 

HODGE-PODGE 

All  Around  the  Town  Feb. 

Prowlers.   The   May 

Veldt,  The   Dec. 

Wonder   Trail,   The  Oct. 

IDEAL  COMEDIES 

Hollywood  Lights   May 

Hollywood  Luck   Mar. 

Brooks-Flynn-Dean 

Moonlight  and  Cactus  Jan. 

Queenle  of  Hollywood  Nov. 

Flynn-Brooks 
MACK  SENNETT 
COMEDIES 

All   American   Kickback. ..  Nov. 
Clyde- Grlbbon-Beebe 


Rel.  Date       Minutes  Reviewed 
Running  Time 


7/32          I  reel 

18. '32          I  reel. 

18/32          I  reel. 


16  

15/32.. 

3  

14/32.. 
14  

10  

26  


I  reel  . . 
I  reel  . . 
I  reel  . . 
9. .  .Apr. 
I  reel  . . 


I  reel 

I  reel. 


14  

13/32. 


reel 


13/32. 
25/32.. 
4/32.. 
I  


I  reel   

6.' .'.Apr. '"a/32 


2/32. 

14  

14/32. 


reel 


2/32.. 

16  

12  


28/32.. 

9  

18/32.. 

4  

15  

28/32.. 
14  

3/32.. 

6/32.. 

2  


.10...  Apr.  30/32 

.  I  reel   

.  I  reel.. Oct.  17 

.  I  reel  

.  9  Dec.  5 

.  I  reel   

.  7... Mar.  5/S2 


 Feb.  13/32 

.10  Oct.  24 

.  7... Apr.  23/32 

.  I  reel   

.  I  reel   


I  reel   

7  Dee.  19 


16.... 

9  

12  

30/32. 


I  reel  . . 
9. .  Jan. 
I  reel  . . 
I  reel  . . 


23/32 


21   I  reel 


15  

4/32.. 
28/32. 


I  reel 
I  reel 


16  

25/32. 


I  reel 
I  reel 


7  

I  reel 


I  reel.  Dec. 
I  reel  


Minutes  Reviewed 
Running  Time 


32... 


.22. 
.22. 

32  30. 

32  20. 

32  18.. 

 19. 


 Dee.  5 

.Mar.  12/32 
.Jan.  9/32 
.Mar.  26/23 
. . . .  Oct.  24 


15  

20  

..  9.. 
..10.. 

...Nov.  21 
Jan.  9/32 

21/32... 
24/32... 

..9.. 
..  9.. 

.Mar.  26/32 
Jan.  23/32 

19  

7  

..II.. 

...Oct.  S 

24/32. 

21/32... 
29  

..16.. 
..  9.. 
..II. 

.Feb.  27/32 
 Oct.  24 

25 

27  

..10. 

Jan.  9/32 

10/32... 
8 

..9.. 
8 

.Mar.  26/32 

21/32... 

1/32... 
20  

..  9. 
..  9.. 
..10. 

.  May  ' '  7/32 
 Dee.  19 

8/32.. 
13/32... 

..20. 
..21. 

Apr.  30/32 
.Mar.  5/32 

10/32... 

..21. 

 Dee.  26 

28  

..20. 

 Dee.  12 

Divorce  A  La  Mode  May 

Flirty  Sleepwalker   Mar. 

Stone-Granger 

Girl  In  the  Tonneau  Jan. 

Lady  Pleaset   Feb. 

Line's    Busy,    The  Apr. 

Arthur  Stone- D.  Granger 

Poker  Widows   Sept. 

Pottsville  Palooka.  The  Dec. 

Gribbon  Granger 

Spot  on  the  Rug.  The   June 

MACK  SENNETT 
FEATURETTES 

Billboard  Girl   Mar. 

Bing  Crosby 

Dream  Heuse   Jan. 

Hatta  Marry   

Harry  Gribbon 

I  Surrender   Dear  Sept. 

Bing  Crosby 

One  More  Chance  Nov. 

Bing  Crosby 
MERMAID  COMEDIES 

It's   a    Cinch  ....Mar, 

Collins-Crane 

Keep  Laughing   Jan. 

Up  Pops  the  Duke  Sept. 

Chandler-Bolton 
NOVELTIES 

War  In  China   Mar. 

OPERALOGUES 

Milady's  Escapade   May 

ROMANTIC  JOURNEYS 

Across  the  Sea  Dec. 

Harem  Secrets   Oct. 

Lost  Race,  The  Mar, 

Mediterranean  Blues   Apr. 

Peasant's  Paradise   Nov. 

Road  to  Romance  Jan. 

Treasure  Isles   Feb. 

TERRY-TOONS 

Aladdin's  Lamp   Dee. 

Around  the  World  Oct. 

Black  Spider,  The  Nov. 

Bluebeard's    Brother  May 

Bull -ere   Apr. 

Champ,  The   Sept. 

China   Nov. 

Jesse  and  James  Sept. 

Jingle  Bells   Oct. 

Lorelei,  The   Nov. 

Noah's  Outing   Jan. 

Peg  Leg  Pete  Feb. 

Play  Ball   Mar. 

Radio    Girl   Apr. 

Romance   May 

Spider  Talks,   The  Feb. 

Summer  Time   Dee. 

Villain's  Curse,  The  Jan. 

Woodland   May 

Ye  Olde  Songs  Mar. 

TORCH Y 

Torchy   Oct. 

Ray  Cooke- Dorothy  Olx 

Torchy's  Night  Cap  Apr. 

Torchy  Passes  the  Buck.  .Dec. 

Torchy  Raises  the  Auntie..  May 

Torchy  Turns  the  Trick... Feb. 

Torchy's  Two  Toots   June 

VANITY  COMEDIES 

For  the  Love  of  Fanny...  Dee. 

Freshman's  Finish.  The... Sept. 

He's  a  Honey  Apr. 

Harry  Barrls 

Now's  the  Time   June 

Harry  Barris 

Ship  A-Hooey   

That  Rascal   Feb. 


Rel.  Date       Minutes  Reviewed 
Running  Time 

22/32  22  

27/32.....  19...  Apr.  9/32 


Title 


Rel. 


31/32..  ...20  

28/32        20..  Jan. 

24/32  19  


13... 
27... 


30/32 


.19  

.21..  Jan. 


16/32 


19/32  19. 


20  /  32.....  21...  Mar.  26/32 
17/32.....  1 7..  Jan.  9/32 


.22. 
.21  . 


27/32.....  20...  Apr.  9/32 


24/32.. 
20  


.20... Feb.  20/32 
.20  


20/32... 

15/32.. 

13  

4  

13/32.. 
17/32.. 

15  

17/32.. 
14/32... 

27  

4  

29/32.'.'. 

3/32.. 

20  

15  

6  

18  

29  

24/32.. 
21/32.. 

6/32.. 
17/32.. 
15/32.. 

7/32.. 

13  

10/32.. 

1/32.. 
20/32.. 

4  

3/32.. 
6  

1/32.. 
7/32.. 

5/32.. 

27  

20  

17/32.. 


.19. ..Mar.  26/32 
21 . .  .Apr.  30/32 


.10  Nov.  28 

.10  Dec.  5 


,10  Dee.  12 

.10..  Jan.  2/32 
g  


6  Dee.  12 

6  

6  Oct.  31 


6  

6  

6  Nov.  7 

6  Oct.  3 

6  Oct.  24 

6  Dee.  12 

6..  Jan.  16/32 
6. .  Jan. 

6  

6. .  .Apr. 

6  

6  


30/32 
'  '9/32 


..  6. ..Mar.  12/32 

..22  Oct.  3 

.20... Mar.  26/32 

..22  Nov.  14 

..19... Apr.  30/32 
..21. ..Feb.  20/32 

.  .20  


.27..  Jan. 

.22  

.21...  Apr. 


9/32 

'9/32 


21/32  21. ..Mar.  12/32 


FOX  FILMS 


Title 


Rel. 


Date       Minutes  Reviewed 
Running  Time 


..  9... 
..  9... 


.May  9 


....May  9 
Feb.  "  '6/32 


..10... Feb.  6/32 

. .  9  

..  8... Feb.  6/32 
8  May 


MAGIC  CARPET  SERIES 

13  The  Kingdom  of  Sheba.Nov.  I  

14  In  the  South  Seas  Nov.     8  , 

15  The  Pageant  of  Slam. .Nov.  15  

16  Birds  of  the  Sea  Nov.  22  

17  When  Geisha  Girls 
Get   Gay   Nov.  29  

18  Paris  of  the  Orient  Dec.  6  

19  Happy  Days  In  Tyrol. .Dee.  13...... 

20  Paris  Nights   Dee.  20  

21  Fires  of  Vulcan  Dee.  27  

22  Stamboul   to   Bagdad. ..  Jan.  3/32.., 

23  With  the  Foreign  Legion. Jan.  10/32... 

24  Spreewald  Folk   Jan.  17/32... 

25  Over  the  Yukon  Trail.. Jan.  24/32... 

26  The  World  at  Prayer. .. Jan.  31/32..... 

27  Alpine  Echoes   10... Mar.  "6/32 

28  Big  Game  of  the  Sea   8.. 

29  Manhattan   Medley   10 

30  By- Ways  of  France   9.. 

31  Zanzibar    9.. 

32  Incredible   India    9  . 

33  The  Tom-Tern  Trail   9.. 

34  Over  the  Bounding  Main   9.. 

35  Belles  of   Ball   8. . 

36  Fisherman's   Fortune    9.. 

37  Rhlneland  Memories    8  . 

38  Pirate  Isles   9 

39  Sampans  and  Shadows..   9.. 

40  In  the  Clouds   9. . 

41  The  Square  Rigger   9.. 

42  The  Gulanas    9. . 

43  In  Old  Mexico   10. . 

44  Venetian  Holiday   9.. 

45  Anchors   Awelgh   8.. 

46  Inside  Looking  Out    9.. 


METRO-GOLDWYN-MAYER 

Title  Rel.  Date       Minutes  Reviewed 

Running  Time 

BOY   FRIENDS.  THE 

Call  A  Cop   Sept.   12  20  

Kick  Off.  The  Dec.     5  21  Dee.  5 

Knockout   Dec.     5  21  

Love  Pains   Feb.    13/32  21... Apr.  23/32 

Mama  Loves  Papa  Oct.    24  17  

Too   Many   Women  May    14/32  19  

You're   Telling    Me  Apr.    16/32  19  

CHARLEY  CHASE 

First    In    War  May    28/32. ....  20. .  .Apr.  9/32 

HasS  .V^'JIS"  .   Dee-    19  21  Dee.  12 

In  Walked  Charley  Apr.    23/32.       21  ... 

Nickel    Nurser   Mar.    12/32  21...  Feb.  13/32 


Skip  The  Maloo  Sept. 

Tobasco  Kid,  The  Jan. 

What  a  Boze  Nov. 

DOGVILLE 

Trader   Hound   Nov. 

Two  Barks  Brothers  Oct. 

FISHERMAN'S  PARADISE 

Color  Scales   

Fisherman's  Paradise   Aug. 

Pearls  and   Devilfish  Sept. 

Piscatorial  Pleasures    Nov. 

Sharks  and  Swordflsh  Oct. 

Trout  Fishing  

FITZPATRICK 
TRAVELTALKS 

Ball,  the  Island  Paradise. .  Dec. 

Benares,  the  Hindu 
Heaven   Oct. 

Colorful  Jaipur   Mar. 

Come   Back  to  Erin  

Cradles  of  Creed  Feb. 

Home  Sweet  Home  Jan. 

Ireland,  The  Melody  Isle. .  Jan. 

London,  City  of  Tradition.  Feb. 

Madeira,  a  Garden  In  the 
Sea   Sept. 

Melody   Isle,  The  

Tropical  Ceylon   Feb. 

FLIP  THE  FROG 

Africa  Squeaks   Oct. 

Fire,  Fire  

Jailbirds   Sept. 

Milkman.  The   Feb. 

Puppy  Love  

Spooks   Dec. 

Stormy  Seas  Aug. 

Village   Specialist.   The... Sept. 

What   A    Life  Mar. 

HARRY   LAUDER  " 

I   Love  a  Lassie  Dec. 

Nanny   Nov. 

LAUREL  &  HARDY 

Any  Old  Port  Mar. 

Beau  Hunks   Dee. 

Chimp,  The   May 

Come  Clean   Sept. 

County   Hospital   June 

Helpmates   Jan. 

Music   Box   Apr. 

One  Good  Turn  Oct. 

NOVELTIES 

Desert  Regatta   

Duck  Hunter's  Paradise  

Jack  Cooper's  Christmas 

Party  

OUR  GANG 

Big  Ears   Aug. 

Choo   Choo   May 

Dogs  Is  Dogs  Nov. 

Free  Eafs  Feb. 

Pooch   June 

Readln'  and  Wrltln'  Jan. 

Shiver  My  Timbers. ..... .Oct. 

Spsnky   ^  Mar. 

PITTS-TODD 

Old   Bull   /una 

On  the  Loose  Dec. 

Pajama  Party   Oet. 

Red  Noses   Mar. 

Seal  Skins   Feb. 

Strictly  Unreliable   Apr. 

War  Mamas   Nov 

SPORT  CHAMPIONS 

Athletic   Daze   Mar. 

Dive  In   Feb. 

Flying  Spikes   Apr. 

Lesson  In  Golf,  A  Jan. 

Olympic  Events   Mar. 

Splash   Oct. 

Timber  Toppers   May 

Whippet   Racing   Dee. 


Date       Minutes  Reviewed 
Running  Time 

26  21  

30/32  2 1...  Mar.  5/32 

7  21  


28.... 
17.... 


15.... 
19.... 
28.... 
24  


...15..  Jan.  8/32 
...17  Nov.  14 


...  9.. 
...10.. 
...  9.. 
...  9.. 
...10.. 
...  9.. 


. .  Nov. 


31.... 
19/32. 


6/32.. 
9/32.. 
9/32.. 
6/32.. 

26  

27/32.'. 

17  


.  10  Dee. 

.  9  Nov. 

.  10  Dee. 

.  9  

.10  


26  

20/32.. 


.10... Mar.  26/32 
.10  

.  8  Oct.  S 

.  9... Jan.  9/32 
.10  Dee.  13 

.  8.. Jan.  9/S2 
.  6... Mar.  6/32 
.  9  Nov.  21 

.  7  


21  

22  

12  

26/32.. 

19  

14  

5/32.. 

12  

21/32.. 

19  

25/32.. 
23/32. . 
16/32.. 
31  


.  8  Dee.  12 

.  7... Apr.  23/32 

■  8..  Jan.  9/32 
.  8  Dee.  19 

.21... Feb.  13/32 

.40  Sept.  5 

.25...  Apr.  9/32 

.21  Nov.  28 

.20... Apr.  23/32 

.20  Dec.  12 

.29...  Mar.  12/32 
.21  Nov.  21 


Jan. 
.Feb. 


29  

7/32.. 

21  

13/32.. 

4/32.. 

2/32.. 

10  

26/32.. 

4/32.. 
26  

3  

19/32.. 

6/32.. 
30/32.. 
14  

28/32. . 

2/32.. 
16/32.. 
16/32.. 

5/32.. 

3  

7/32.. 
12  


9/32 
6/32 


..  •..Jan.  2/32 

...21  

..20    

,..21  

..20...  Feb.  13/52 

...21  

...21  Dee.  19 

...21  Oct.  24 

...20...  Apr.  9/32 

...20...  May  7/32 

...20  

...20  Nov.  7 

...21... Mar.  26/32 

...21  

...20  

...21. ..May  7/32 

...10  

...10  Oet.  31 

...  9  

...10  

...10  

...10  

...  9  

...  9  


PARAMOUNT  PUBLIX 


Title  Rel. 

ONE   REEL  ACTS 
Babbling  Book,  The  Mar. 

Burns  and  Allen 
Backyard  Follies   Dee. 

Halg  Trio 
Beach  Nut.  The  Oct. 

Herb  Williams 
Beyond  the  Blue  Horizon.  Apr. 

Vincent  Lopez 
Bridge   It   Is  May 

The  Musketeers 
Bun    Voyage   June 

Lester  Allen 
Cheaper  to  Rent  Sept. 

Willie  West  &  McGlnty 
Close  Harmony    Jan. 

Boswell  Sisters 
Coffee  and  Aspirin  Apr. 

Solly  Ward 
Fair  Ways  &  Square  Ways.  May 

Eddie  Miller 
Finn  and  Caddie  Oct. 

Borrah  Minnevltch 
Hollywood    Beauty    Hints.  July 
Ireno   July 

Ethel  Merman 
Jazz  Reporters   Nov. 

Charlie  Davis  &  Gang 
Knewmore  College   Apr. 

Rudy  Vallee 
Meet   the    Winner  May 

Tom  Howard 
More  Gas   Oct 

Solly  Ward 
M'Lady   Mar. 

Irene  BerdonI 
Musical  Justice   Dee. 

Rudy  Vallee 
Naughty  Cal   Feb. 

Lillian  Roth 
No  More  Hookey  Aug. 

Halg  Trio 
Oh  My  Operation  Jan. 

Burns  and  Allen 
Old  Man  Blues  Mar. 

Ethel  Merman 
Old  Songs  for  New  Mar. 

Technicolor 
Out  of  Tune  Feb. 

Herb  Williams 
Pair  of  French  Heels.  A..  Nov. 

Mitchell  Sl  Dumnt 


Date       Minutes  Reviewed 
Running  Time 


11/32... 
12  


.10...  May  7/32 


3  

1/32  

13/32  

3/32  

19  10... Apr.  23/32 

9/32.  

8/32  

2  ;  

17  


15/32., 
1/32. 


21  

15/32  

6/32  

24  

28  

26  10  Dee.  26 

19/32  

29  

16/32  

18/32  

4/32  10... Feb.  20/32 

12/32  

14  


May    14,  1932 


MOTION    PICTURE  HERALD 


35 


(THE  RELEASE  CHACT—CONT'E) 


Title 


Rel.  Date        Minutes  Reviewed 
Running  Time 

8,'32  


10  Nov.  28 


6,'32 


10...  Mar.  I9.'32 


...10  Oct.  10 


reel 


Pre  and   Con   ..July 

Tom  Howard- Alan  Brooks 
Puff  Your  Blues  Away  Oct.  31  

Lillian  Roth 
Quit  Your  Klckln*  Jan.  23,'32.. 

Red  Donahue  _  u  « 

Rhythm  In  the  River  Feb.     5, '32.. 

Geo.  Dewey  Washington 
Roaming   Nov.  28  

Ethel  Merman  ,  ,„„ 

Seat  on  the  Curb.  A  June  24/32.. 

Hugh  Cameron  •  Arthur 

Aylesworth 
Singapore  Sue   June  10,32. 

Anna  Chang 
Switzerland   Apr.  29,'32.. 

Lester  Allen 
Taxi  Tangle   Dee.  19  

Jack  Benny  _ 
Ten  Dollars  er  Ten  Days.  .  July    22, '32. 

Eddie  Younger  and  His 

Mountaineers 
Those  Blues   May  27/32. 

Vincent  Lopez 
Via  Express   July  4  

Tow  Howard  

PARAMOUNT  PICTORIAL 
STARTING    AUGUST,  1931 
No,  4 — Reef   Builders  of 

the  Tropics  —  Marionette 

Shew — Ann  Leaf  at  the 

Organ   :-Nov.  28  

No.   5— A    Drink  for  Six 

Million — Educated  Toes — 

The  Pony  College  Dee.    26  7..  Feb. 

No.  6 — Vincent  Lopez — 

Jewels — Lowell    Thomas.. Jan.   30/32          I  reel  .. 

No.   7 — Ann    Leaf   at  the 

Organ  —  New  Styles  for 

Old    —    Film  Editor's 

Nightmare   Feb. 

No.  8— Mt.    Vernon— Mit- 
tens on  Keys — Down  the 

World's  Most  Dangerous 

River   Mar.  25/32 

No.   9   Apr. 

No.  10   May 

No.  II   June 

No.  12   July 

SCREEN  SONGS 
By  the  Light  of  the  Sil- 
very Moon   Nov. 

Just  One  More  Chance  Apr. 

Kitty    from    Kansas  City 

Rjudy  Vallee  Oct. 
Let  Me  Call  You  Sweeheart  May 

Ethel  Merman 

Little  Annie   Rooney  Oct.  10. 

My  Baby  Just  Cares  for  Me. Dec.  5. 
0\i,   How  I    Hate  to  Get 

Up  in  the  Morning  Apr.   22/32          7...  May  7/32 

Romantic   Melodies   June  17/32  

Russian  Lullaby   Dec.    26   I  reel  

Shine  on  Harvest  Moon...  May  6/32  

Alice  Joy 
Show  Me  the  Way  to  Go 

Home   Jan.    30/32          I  reel  

Sweet  Jenny  Lee  Jan.     9/32          I  reel  

That  Old  Gang  of  Mine...  July    II   I  reel  

When  the  Red  Red  Robin 

Comes  Bob  Bob  Bobbin' 

Along   Feb.    19/32          I  reei  

Wait  Till  the  Sun  Shines, 

Nellie   Mar.    4/32          I  reel  

You  Try  Somebody  Else..  July  29/32.  

Ethel  Merman 

You're  Driving  Me  Crazy.  Sept.   19   I  reel  

(CREEN  SOUVENIRS 


26/32          I  reel 


I  reel 

29/32          I  reel 

27/32  

24/32  

29/32  


14.... 
1/32. 


31   I  reel 

20/32  


7  Dee.  19 


reel 
reel 


No. 
No. 
No. 
No. 


3—  Old  Time  Novelty. .  Oct. 

4—  Old  Time  Novelty.. Nov. 
city..  Dec. 


5—  Old  Time  Novel  _ 

6 —  Old  Time  Novelty.. Jan. 
No.  7 — Old  Time  Novelty. .Jan. 
No.  8— Old  Time  Novelty.. Feb. 
No.  9— Old  Time  Novelty.. Mar. 
No.  10— Old  Time  Novelty.. Apr. 
No.  II— Old  Time  Novelty..  May 
No.  12 — Old  Time  Novelty ..  June 

PARAMOUNT  SOUND 
NEWS 

Two  Editions  Weekly  

TALKARTOONS 

Admission  Free   June 

A  Hunting  We  Did  Go.  ..Apr. 

Any  Rags   Jan. 

Betty  Boop   Limited  July 

Boop-Oop-A-Doop   Jan. 

Bum  Bandit,  The  Apr. 

Chest    Nuts   May 

Crazy  Town   Mar. 

Dancing  Fool   Apr. 

Hide  and  Seek  May 

In  the  Shade  of  the  Old 
Apple  Sauce   Oct. 


10   I  reel  

7   I  reel  

5  10...  Jan.  23/32 

2/32          I  reel  

30/32          I  reel  

26/32          I  reel  

25/32  10...  Apr.  9/32 

22/32          I  reel  

20/32.  

17/32.  


I  reel   

7  Dee. 


10/32. 
29/32, 
2/32. 

1/32  

23/32          I  reel  .. 

4   I  reel  . . 

13/32  , 

25/32          I  reel  . 

8/32          I  reel  . 

27/32          7...  Apr, 


16/32 


17. 


reel 


Jack  and  the  Beanstalk   I  reel 

Kidnapping    (Tent.)   July  1/32  

Mask-a-Rald   Nov.     7   I  reel 

Minnie  the  Moocher  Feb.    26/32          I  reel 

Cab  Calloway 

Minding  the  Baby  Sept.  26   I  reel 

Robot,  The   Feb. 

Stopping  the  Show  June 

Swim  or  Sink  Mar. 

Twenty  Legs  Under  the  Sea.June 
TWO   REEL  COMEDIES 

All  Sealed  Up  Mar. 

Al  SL  John 

Arabian  Shrieks,  The  Mar. 

Smith  &  Dale 

Auto  Intoxication   Oct. 

Ford  Sterling 

Big  Splash,  The  Jan.  17/32. 

Weismuller-Kruger 

Bridge    It    Is   May  13/32. 

The  Musketeers 

Bullmania   Aug.  15  

Billy  House  &  Co. 

Door   Knocker,  The  May  27/32. 

Al  St.  John 

Dunker,  The   Apr. 

Billy  House 

Fur,   Fur,  Away  Oct. 

Smith  &  Dale 

Harem    Scarem   June  10/32. 

Al   St.  John 

His  Week   End  May  13/32. 

Johnny  Burke 

It  Ought  to  Be  a  Crime. .  .Sept.  12  

Ford  Sterling 

Lease  Breakers.  The  Sept.  5  

Dane  &  Arthur 

Mile.  Iren.  The  Great  Nov.  7  

Al  St.  John 


5/32          I  reel  

10/32.  

11/32.....  7. ..Apr.  16/32 
6   8  Oct.  8 

18/32  

4/32  22...  Feb.  13/32 

17  


1/32  19...  May  7/32 

3  Sept.  5 


...18...  Mar.  12/32 


Title 


Minutes  Reviewed 
Running  Time 


RKO-RADIO  PICTURES 


2/32. 


Mysterious  Mystery,  The.. Feb.  12/32. 

Johnny  Burke 
Out  of  Bounds   Nov.  14  

Billy  House 
Pretty  Puppies   Jan. 

Ford  Sterling 
Put   Up   Job.   A  Jan.  23/32-  

Dane  &  Arthur 
Retire   Inn   Sept.  19  

Billy  House 

Rookie.    The   Apr.  29/32  

Tom  Howard 
Shove  Off   Oct.  31  

Dane  &  Arthur 
Socially    Correct   Oct.  10  

Lulu  McConnell 
Summer   Daze   Apr.    15/32  20.. 

Dane-Arthur 

(Reviewed  under  the  title 

"In  the  Good  Sid  Sum- 
mer Time.") 
Twenty   Horses   Apr.  29/32  

Ford  Sterling 
Unemployed  Ghost,   The... Dec.  19  

Tom  Howard 
What   Price   Air  June  24/32  

Tom  Howard 
Where  East  Meets  Vest... Nov.  28  

Smith  &  Dale 


Rel.  Date 


.Sept. 


20.^32    RKO  PATHE  SHORT  SUBJECTS 


Title 


AESOP'S  FABLES 

Cat's    Canary,    The  Mar. 

Cowboy   Cabaret   Oct. 

Family  Shoe,  The  Sept. 

Fairland  Follies   Sept. 

Fly  Frolic   Mar. 

Fly  HI   Aug. 

Happy    Polo  May 

Horse  Cops   Oct. 

In  Dutch   Nov. 

Last  Dance,  The  Nov. 

Magic   Art   Apr. 

Romeo  Monk,  A  Feb. 

Spring  Antics  May 

Toy  Time   Jan. 

BENNY  RUBIN  COMEDIES 

Dumb  Dicks   Mar. 

Full  Coverage   Nov. 

Guests  Wanted   Jan. 

FRANK  McHUGH 
COMEDIES 

Big  Scoop,  The  Nov. 

Extra,  Extra   Apr. 

Hot  Spot,  The  Sept. 

News   Hound,   The  Jan. 

Pete  Burke,   Reporter  June 

Promoter,    The   May 

GAY  GIRL  COMEDIES 

Easy  to  Get  Dee. 

Gigolettes   May 

Niagara   Falls   July 

Only   Men  Wanted  Feb. 

Riders  of  Riley  Oct. 

Take  'Em  and  Shake  'Em. Sept. 
GRANTLAND  RICE 
SPORTLIGHTS 

Bob  White   Mar. 

Canine  Champions   Nov. 

College   Grapplers   Jan. 

Diamond   Experts   May 

Ducks  and  Drakes  Dee. 

Floating  Fun   Sept. 

Flying   Leather   Feb. 

Outboard  Stunting   May 

Pack  and  Saddle  Oct. 

Pigskin  Progress   Sept. 

Riders  of  Riley  Nov. 

Slim  Figuring   Feb. 

Take  Your  Pick  Mar. 

Timing   Oct. 

Uncrowned  Champions  ...Nov. 
KNUTE  ROCKNE 
FOOTBALL  SERIES 

Backfleld  Aeet   Sept. 

Flying  Feet   Sept. 

Hidden  Ball,  The  Sept. 

Last  Yard,  The  Sept. 

Touchdown   Sept. 

Two  Minutes  to  Go  Sept. 

MANHATTAN  COMEDIES 

Oh,  Marry  Me  Nov. 

MASQUERS  COMEDIES 

Great  Junction  Hotel,  The.  Oct. 

Rule  'Em  and  Weep  May 

Wide  Open  Spaces  Dec. 

MR.  AVERAGE  MAN 

COMEDIES 

(EDGAR  KENNEDY) 

Bon  Voyage   Feb. 

Camping  Out   Dec. 

Giggle  Water   June 

Mother-ln-Law's   Day   Apr. 

Thanks  Again   Oct 

PATH E  NEWS 

Released  twice  a  week 
PATHE  REVIEW 

Release  once  a  month  

RUFFTOWN  COMEDIES 
(JAMES  GLEASON) 

Battle   Royal   Feb. 

Doomed   to   Win  Dec. 

High  Hats  and  Low  Brows.  July 
Slow    Poison   Oct. 

Stealing  Home   May 

TRAVELING  MAN 
COMEDIES 

(LOUIS  JOHN  BARTELS) 

Blondes  by  Proxy  Apr. 

Perfect  36    June 

Selling  Shorts   Nov. 

Stop  That   Run  Feb. 

VAGABOND  ADVENTURE 

SERIES 

Children  of  the  Sun  Dec. 

Door  of  Asia  Feb. 

Empire  of  the  Sun  Apr. 

Fallen  Empire   July 

Land  of  Ghandl  Jan. 

Seng  of  the  Voodoo  Oct. 

Second  Paradise    Mar. 

Shanghai    May 

Through  the  Ages  Nov. 


Rel.  Date        Minutes  Reviewed 
Running  Time 

26/32....  7  

26   7  Dec.  26 

14   7  .Oct.  10 

28   8  Oct.  31 

5/32   7  

31   9  Oct.  10 

14/32  

12  10...  Jan.  23/32 

9  7  

23   8  

25/32  

20/32   7  

21/32  

27/32         8...  Jan.  30/32 


32  19 

18.'.!'. Nov."  14 
32  18  Sept.  5 


16  19  

4/32  20...  May  7/32 

14  18  Oct.  10 

25/32   20  

13/32  20  

30/32   17  


Title 

CHARLES    "CHIC"  SALE 
SERIES 

County  Seat,  The  Aug. 

Cowslips   Sept. 

Ex- Rooster   Jan. 

Hurry  Call,  A  Mar. 

Many  a  Slip  Dec. 

Slip  at  the  Switch.  A  Apr. 

HEADLINER  SERIES 

House   Dick,   The  Oct. 

Jimmy  Savo 

False  Roomers   Oct. 

Clark  &  McCullough 

Scratch  as  Catch  Can  Oct. 

Clark  &  McCullough 

Mellon    Drama,    A  Nov. 

Clark  &  McCullilugh 

Trouble  from  Abroad  Aug. 

F.  Sterling-L.  Llttlefleld 
LIBERTY  SHORT  STORIES 

Beautiful  and   Dumb  Apr. 

Double   Decoy   Dec. 

Endurance  Flight   Feb. 

Ether  Talks   Dec. 

Secretary  Preferred   Mar. 

Stung   Nov. 

LOUISE  FAZENDA  SERIES 

Blondes    Prefer    Bonds  May 

MICKEY  McGUIRE  SERIE8 

Mickey's    Big    Business. ..  May 

Mickey's  Golden  Rule  

Mickey's  Helping   Hand... Dee. 

Mickey's  Holiday   Mar. 

Mickey's  Sideline   Dec. 

Mickey's  ThrllT  Hunters. . .Sept. 

Mickey's  Travels   Feb. 

Mickey's  Wildcats   Sept. 

NED  SPARKS  SERIES 

Big   Dame   Hunting  Jan. 

Strife  of  the  Party,  The.. Oct. 

When  Summons  Comes  Feb. 

NICK  HARRIS 
DETECTIVE  SERIES 

Facing  the  Gallows  Sept. 

Mystery  of  Compartment  C.  Oct. 

Swift  Justice   Jan. 

Self  Condemned   Feb. 

ROSCO  ATES  SERIES 

Never  the  Twins  Shall 
Meet   Feb. 

Use  Your  Noodle  Oct. 

TOM  AND  JERRY  SERIES 

In   the    Bag  Mar. 

Joint  Wipers   Apr. 

Jungle  Jam   Nov. 

Pola    Pals   Dec. 

Rabid    Hunters   Feb. 

Rocketeers   Jan. 

Swiss  Trick,  A  Dee. 

Trouble   Oct. 


Minutes  Revleweo 
Running  Time 


 20  

 18... Jan.  2/32 

32  19...  Jan.  30/32 

32  16  

 19  

'32....  18. ..May  7/32 


 20  Dee.  19 

 20  June  20 


I... Apr.  30/32 


32. 


 10  Dee. 

.21  


21/32. 


.18  Dec.  19 

.18  

.19...  Apr.  23/32 
.20  


.20. 


f2/32. 


32.. 


32, 


.10,  Dee.  12 

.10... Feb.  20/32 

.10  May  23 

.10  

.10  


.  I  reel  .May  31 

.11  

.  9  Oct.  10 

.  9  

•32  10  

32....  10...  Apr.  9/32 

 10  

 10  


I  reel 

I  reel 

I  reel 

I  reel 

I  reel 

I  reel 


2  18  Nov.  21 

26  18  Oet.  17 

2/32  19  

28  20  


22/32  20  

14  20  

27/32  20  

25/32.....  20  

5  20  Oct.  10 


29/32  18  

21  10  

1 1/32  18  

19  21  Oet.  24 

9/32  19...  Apr.  23/32 


•32  17... 

'32  17... 

 17... 

'32  19... 


.Nov. 


21  9  

22/32          8...  Feb.  20/32 

25/32  

27  10  

18/32.. ...10. ..Feb.  6/32 

19   9  .Oet.  31 

19.  '12  S  

23/32  

16   9  Dee.  19 


32.. 


..18  

..19  

..19  

 18  

32  20  

 18  


'32.....  20  Dee.  IS 

 l6'/2.Jan.  30/32 

'32,. ...18  


 21  

 21  , 

•32  21  

•32  20...  Apr. 


9/32 


32..... 20. 
 20. 


32... 
32... 


32... 
32... 


8  

7  

7  

7  

7  

7  


STATE  RIGHTS 

Rel.  Date        Minutes  Reviewed 
Title  Running  Time 

B.  I.  P.  AMERICA 

Land  of  the  Shamrocks  10. ..Apr.  9/32 

Mystery  of  Marriage.  The  18... Apr.  9/32 

Special    Messengers    9... Mar.  26/32 

BRITISH  INTERNAT'L 
Mystery  of  Marriage,  The  20  

CAPITAL 

Japanese   Rome   10... Mar.  5/32 

Land  of  the  Shallmar  17          Nov  21 

CINES-PATTALUGA 

A    Doll's    Fantasy   Dee  IB 

FEATURETTES.  INC. 

A  Night  In  the  Jungle  10. ..Apr.  30/32 

Holy    Men   of   India  10. ..May  7/32 

FILM  EXCHANGE.  INC.,  THE 

At  the  Race  Track   9  

Could  I  Be  More  Polite   9  

Living  Book  of  Knowledge: 

3—  Solace  of  the  Hills   7  

4 —  Silvery    Salmon    6  

5 —  Lonely  Soul    7  , 

6 —  Flying  Fleet    9  

HAROLD  AUSTIN 

Perils  of  the  Desert  Feb  27/32 

IDEAL 

Journey  Through  Germany,  A  10. .  .Jan.  9/32 

LOUIS  SOBOL 

Newsreel    Scoops   9... Mar.  19/32 

MARY  WARNER 

Glimpses  of  Germany   8  

Mosel,   The  —  Germany's 
River  of  Enchantment   8  

Springtime  on  the  Rhine   7  

Trier,  The  Oldest  City  In 

Germany    6  

OLYMPIAD  PRODUCTIONS 

Tenth   Olympiad   19... Apr.  2/32 

STEELE.  JOSEPH  HENRY 

Gaunt   Jan.  9/32 

UFA 

German     Students     on  a 

Ramble  Through  Greece  1 1...  Mar.  26/32 

Last  Pelicans  in   Europe  10...  May  7/32 

Secrets  of  An   Eggshell  13... Mar.  26/32 

TIFFANY 

Rel.  Date       Minutes  Reviewed 

Title  Running  Time 
FOOTBALL  FOR  THE  FAN 
SERIES 

2—  Wedge  Play   Oct.     3  9  

3 —  Kicking  Game   Oct.    10.  II  

4 —  Deception   Oet.    17  10  Oct."24 

5—  Forward  Pass   Oct.    24   9  Oct.  10 

6 —  Penalties   Oct.    31  II  Oct.  51 

TIFFANY   CHIMP  SERIES 

9 — Cinnamon   Oet.     4   II  

10—  Skimpy   Nov.     8  18  Nov.'  2f 

11 —  My  Children   Dee.    28  18  

12—  Broadcasting   Jan.    31/32  18... Jan.  30/32 

VOICE    OF  HOLLYWOTOD 

SERIES  (NEW)  STATION  S-T-A-R 
No.  6 — John  Boles  &  Helen 

Chandler   Oct    II  9  

N».    7— Rescoe  Ates   Oct.    25  II  Dee.  8 

No.  8 — Monte  Blue   Nov.     8  II  Nov.  21 

No.    9— Pat   O'Brien   Nov.    22  II  

Ne.  10 — Andy  Clyde   Dee.     8  II  Dee.  12 

No.  II— Marjorle  White  ..Dee.    20  10... Jan.  2/32 

No.  12 — Franklyn  Pangbern.  Jan.     3/32          9...  Jan.  23/32 

No.  13 — John  Wayne   Jan.    17/32  II..  .Jan.  30/32 


86 


MOTION    PICTURE  HERALD 


May    14,  1932 


(  THE  RELEASE  CHART— CONT'D ) 


UNIVERSAL 

Tills  Rel.  [ 

NOVELTY    ONE  HEELERS 
Runt  Paoe.  The  Apr. 

08WALD  CARTOONS 

Bean  and  Arrows  Mar. 

Catnipped   May 

Clown.  The   Dec. 

Fisherman,  The   Dee. 

Foiled   Apr. 

Grandma's  Pet   Jan. 

Great  Guns   Feb. 

Hare   Mall.   The  Nov. 

Hunter,  The   Oct. 

In  Wonderland   Jan. 

Let's    Eat   Aprl. 

Malting  Good   Apr. 

Mechanical   Cow   Jan. 

Mechanical   Man   Feb. 

Oh,  Teacher   Feb. 

Stone  Age,  The  Nov. 

To  the  Rescue  May 

Wet  Knight,  A  June 

Winged  Horse   May 

Wins  Out   Mar. 

8HAD0W  DETECTIVE 
SERIES 

No.  2 — Trapped   Oct. 

No.  3 — Sealed  Lips   Nov. 

No.  4 — House  ot   Mystery.  Dee. 

No.  6 — The   Red  Shadow. .Jan. 

No.  6 — Circus  Showup  ...Feb. 

SIDNEY-MURRAY 
COMEDIES 

Models  and  Wives  

IPORT  REELS 

Backfleld  Plays   

Notre  Dame  Football 
Basket  Ball  Reel  No.  I... 

Doe  Meanwell 
Basket  Ball  Reel  No.  2... 

Doe  Meanwell 
Basket  Ball  Reel  No.  t... 

Doe  Meanwell 
Carry  On   

Notre  Dame  Football 
Developing  a  Football  Team. 

Pop  Warner  Football 
Famous  Plays  

Notre  Dame  Football 
Fancy  Curves   

Babe  Ruth  No.  4 
Just  Pals   

Babe  Ruth  No.  2 
Offensive  System   

Notre  Dame  Football 
Over  the  Fence  

Babe  Ruth  No.  E 
Perfect  Control   

Babe  Ruth  No.  3 
Running  with  Paddock  

Chas,  Paddock 
8hlfts   

Notre  Dame  Football 
Slide,  Babe.  Slide  

Babe  Ruth  No.  I 
Soccer   , 

Pop  Warner  Football 
Trlek  Plays   

Pop  Warner  Football 
Victory  Plays   

Tilden  Tennis  Reel 

STRANGE    AS    IT  SEEMS 
8ERIES 

No.  15 — Novelty  Nov. 

No.  16 — Novelty  Dec. 

No.  17— Novelty  Feb. 

No.   18— Novelty  Apr. 

No.  19 — Novelty  May 

No  20 — Novelty  June 

UNIVERSAL  C0MEDIE8 
(1931-32  SEASON) 
Bless  the  Ladles  Dee. 

Summerville 
Dancing  Daddies   

E.  Lambert 

Doctor's    Orders   June 

Eyes  Have  It,  The  Mar. 

Slim  Summerville 
Fast  and  Furious  Oct. 

Daphne  Pollard 

Felled    Again   ...June 

Hollywood  Halfbacks   Dec. 

In  the  Bag  Apr. 

Summerville 
Marriage  Wow,   The  Apr. 

Bert  Roach 
Meet  the  Princess  May 

Summerville 
Models  and  Wives  Nov. 

Sidney-Murray 
Monkeyshlnee   Mar. 

Daphne  Pollard 
Out   Stepping   Oct. 

Don  Brodle 
Peekln'  In  Peking  Dee. 

Summerville 
Robinson  Crusoe  &  Son...  Feb. 

Lloyd  Hamilton 

Running  Hollywood   Jan. 

Sea  Soldiers'  Sweeties  Feb. 

8old  at  Auction  Jan. 

Daphne  Pollard 
Unshod  Maiden,  The  Apr. 


Minutes  Reviewed 
Running  Time 


1 1, '32. 


23.'32 


32          7... Apr. 

32         I  reel  

 6...  Jan.  I6,'32 

  7... Jan.  9.'32 

32  

32          8... Jan.  23/S2 

'32.....  I  reel  

  I  reel  

 6... Jan.    30, '32 

32.....  6  Dee.  5 

•32  7... Apr.  30/32 

'32  

'32  Jan.  30,'32 

32         I  reel  

'32.         I  reel  

  I  reel  

32  

'32          I  reel  

32.         I  reel  

32.  


Nov. 
Sept. 
Dec. 
Dec 
Jan. 
Oct 
Nov. 
Sent. 
Mar. 
Feb. 
Sept. 
Mar. 
Feb. 
Apr. 
Sept. 
Feb. 
Nov. 
Oct. 
May 


28    23  Oct  31 

II  17  Nov.  21 

16  16...  Jan.  2,'32 

20/32          2  reels  

17/32  18...  Feb.  6/32 


25  20  

28   I  reel  

21   I  reel  

28   I  reel  

4/32         I  reel  

3   I  reel  

2  10  

21   I  reel  

7/32          I  reel  

22/32  :  1  reel  

14   I  reel  

14/32.....  1  "el  

29/32          I  reel  

11/32  10...  Apr.  23/32 

7   I  reel  

15/32          I  reel  

15   I  reel  

26   I  reel  

2/32          9...  May  7/32 


16   I  reel.. . 

28   I  reel.. . 

22/32          9. .  .Mar. 

18/32  

16/32   I  reel... 

13/32   I  reel... 


2  reels. 
2  reels. 


15. '32   2  reels. 

9/32          2  reels.. 


I, '32          2  reels  

23   2  reels  

5/32.  21... Mar.  26/32 

20/32  16...  Mar.  26/32 

4/32  17... Apr.  16/32 

23   2  reels.  

23/32          2  reels  

28  16  Nov.  7 

30   2  reels  

24/32          2  reels  

27/32  19. .  .Jan.  23/32 

10/32          2  reels  

13/32  18...  Jan.  9/S2 

18/32  


VITAPHONE  SHORTS 


Rel.  Date       Minutes  Reviewed 
Title  Running  Time 

ADVENTURES  IN  AFRICA   2  reels  

BELIEVE    IT    OR    NOT — 
ROBERT  L.  RIPLEY 

  8  Dee.  5 

  8  Dee.  19 


No. 
No. 
No. 
No. 
No. 
No. 
No. 
No. 
No. 
No. 
BIG 


8. 


8    I  reel. 

7    I  reel. 

8    I  reel. 

9    I  reel. 

10    I  reel. 

STAR  COMEDIES 


52 


No.  I— Lucky  13   21  

Thelma  White  and  Fanny 
Watson 

No.  2 — The  Smart  8et-Up   . .  2  reels, 


Nov.  21 


Walter  O'Keefe 

No.  3— Of  All  People  22  Nov.  21 

Thelma  White  and  Fanny 
Watson 

Title  Rel.  Date        Minutes  Reviewed 

Running  Time 

No.  4 — Relativity  and 

Relatives   18  Dee.  12 

Dr.  Rockell 
No.  5— Her  Wedding 

Night-Mare   18...  Jan.  30/32 

Thelma  White  and  Fanny 

Watson 

No.  6 — Shake  a  Leg  17  

Thelma  White  and  Fanny 
Watson 

No.  7 — The  Perfect  Suitor   2  reels  

Benny  Rubin 

No.  8 — Maybe    I'm    Wrong  18. ..Apr.  9/32 

Richy  Craig,  Jr. 
No.  9— The   Toreatlor   17. ..May  7/32 

Joe  Penner 

No.  10 — On    Edge  19...  May  7/32 

Wm.  and  Joe  Mandel 
No.  II — Poor  but  Dishonest    2  reels  

Thelma  White-Fanny 

Watson 

BOOTH  TARKINGTON 
SERIES 

No.  I — Snakes  Alive    I  reel  

Billy  Hayes-Bobby  Jordan 
No.  2 — Batter  Up    I  reel  

Billy  Hayes-Bobby  Jordan 
No.  3 — One   Good    Deed   9  

Billy  Hayes-Dave  Gorcey 
No.  4— Detectives    9... Mar.  5/32 

Billy  Hayes-Dave  Gorcey 
No.  6 — His  Honor,  Penrod   9. ..Mar.  19/32 

Billy  Hayes-Dave  Gorcey 

No.  7 — Hot  Dog    I  reel  

No.  8 — Penrod's  Bull  Pen   I  reel  

Billy  Hayes-Dave  Gorcey 

BROADWAY  BREVITIES 
SERIES 
No.   I — The  Musleal 

Mystery   18  

Janet  Reade-Albertina 

Rasch  Girls 

No.  2— Words  and  Musle  17  Nov.  21 

Ruth  Ettlng 

No.  3 — Footlights   19. ..Jan.  16/32 

No.  4—  Hello,  Good  TlmesI  17.-.  

Barbara   Newberry- Alber- 

tlna  Rasch  Girls 
No.  5 — The  Imperfect  Lover  1 9... Feb.  13. 

Jack  Haley 
No.  6 — Subway  Sym- 

phony   18... Mar.  26, 

No.  7— Sea  Legs   19... Apr.  23, 

No.  8 — Absentminded  Ab- 

ner    2  reels  

Jack  Haley 

No.  9— A    Regular   Trouper   2  reels  

Ruth  Etting 

No.  10— A    Mail  Bride  

Ruth  Etting 

No.  1 1— Stage  Struck   

Ruth  Etting 

HOW    I    PLAY   GOLF—    I  reel  

BOBBY  JONES  (each) 
LOONEY    TUNES  SERIES 
SONG  CARTOONS 
NEW  SERIES 
No.  I — Bosko's  Ship- 
wrecked   7  

No.  2 — Bosko,  The  Dough- 
boy  ■   7  

No.  3 — Bosko's  Soda  Foun- 
tain   

No.  4 — Bosko's  Fox  Hunt  

No.  5 — Bosko  at  the  Zoo  

No.  6 — Battling  Bosko   

No.  7— Big  Hearted  Bosko   7... Apr. 

No.  8 — Bosko's    Party    7...  May 

No.  9 — Bosko  and  Bruno   7  

MELODY  MASTER  SERIES 

No.  3 — Darn  Tootln'    9  Dec. 

Ruby  Weldoeft  &  Orch. 

No.  4— Horace    Heldt    and   8  

His  Famous  Califernlans 

No.  5 — It's  a  Panic   I  reel  

Benny    Meroff    and  His 
Band 

No.  6 — Up  on  the  Farm   9... Apr.  23 

Henry   Santrey  and  His 
Band 

No.  7 — Pie.   Pie,  Blackbird 

Eubie    Blake   and  Band  

Nina  Mae  McKinney 

MERRY  MELODIES 
SONG  CARTOONS 

No.  I — Smile,    Darn  Ya. 
Smile    I  reel  

No.  2— One  More  Time   I  reel  

No.  3— Ya    Don't  Know... 
What  You're   Doln'   7  Dee.  6 

No.  4— Hlttln'    the  Trail 
for  Halleluiah  Land   7  Dee.  19 

No.  5 — Red   Headed   Baby   7„  

No.  6 — Pagan   Moon    7  

No.  7 — Freddie  the  Fresh- 
man   7. .  .Mar.  12/32 

No.  8 — Crosby.  Columbo  and 
Vallee    7... Apr.  9/32 

No.  9— Goopy  Gear    6... Apr.  30/32 

No.  10 — It's  Got  Me  Again  

THE   NAGGERS  SERIES 
MR.  AND  MRS.  JACK 
NORWORTH 

Tha  Naggers  at  the  Opera  10... Feb.  13/32 

NEW  SERIES 

The  Naggera'  Anniversary   I  reel  

The  Naggers  at  the  Opera   I  reel  

The  Naggers  Go  Ritzy   I  reel  

Spreading  Sunshine   10... Apr.  23/32 

Mov'e  Dumb    I  reel  

Four  Wheels — No  Breaks  

NOVELTIES 

Bigger  They  Are,  The   2  reels  

Prlmo  Carnero 

Gypsy  Caravan    I  reel  

Martlnelll 

Handy   Guy,   The   2  reels  

Earl  Sande 


7  Nov. 

7... Jan.  23, 
7...  Mar.  5, 
7...  Feb.  6, 
6, 
7. 


'32 


Rhythms  of  a  Big  City   I  reel  

Season's  Greetings,  The   5  

Christmas  Special 

Trip  to  Tibet,  A   I  reel  

Washington,  The  Man  and 

the  Capital  18  

Clarence  Whltehill 
ONE-REEL  COMEDIES 
BaDy  Face   

Victor  More 

Blttej   Halt,   The   9... Fob.  13/32 

Ann  Codde 

Military   Post,  The  

Roberto  Guzman 
No-Account,  The   

Hardle- Hutchison 
No  Questions  Asked  

Little  Billy 

Title  Rel.  Data        Minutes  Reviewed 

Running  Time 

Riding  Master,  Tha   9  Dee.  28 

Poodles  Hannaford 

Second  Childhood    7  Dee.  26 

Strong  Arm,  The  

Harrlngton-O'Neil 
Travel  Hogs    9  Nov.  28 

Hugh   Cameron-Dave  Chasen 
ORGAN  S0NG-NATA8 
For  You    I  reel  

Organ-Vocal 

Say  a  Litle  Prayer  for   Me   I  reel  

Organ- Vocal 

When  Your  Lover  Has  Gone   <  reel  

Organ- Vocal 
JOE   PENNER  COMEDIES 

Moving  In    2  reels  

Rough  Sailing   16  

St  utter  less   Romance,   A   '  reel  

Where  Men  Are  Men   2  reels  

PEPPER  POT  SERIES 

No.  I— The  Eyes  Hava  It  10  Dee.  12 

Edgar  Bergen 

No.    2 — Thrills  of  Yesterday  

No.    3 — Hot  News  Margie  

Marjorie  Beebe 

No.    4—  High  School  Hoofer  10... Jan.  9/32 

Hal  Le  Roy 

No.  5 — Free  and  Easy  

Edgar  Bergen 

No.  6 — Cigars,  Cigarettes   10... Mar.  26/32 

Marjorie  Beebe 

No.    7— The  Movie  Album  10. ..Mar.  26/32 

No.    8— The  Wise  Quaeker   9  

Novelty  with  cast  of  ducks 

No.  9 — Remember   When    9... May  7/32 

No.  10 — Campus  Spirit,  The  

Douglas  Stanbury  and 
N.  Y.  U.  Glee  Club 

No.   1 1 — Napoleon's  Bust  

Dan  Coleman-Ted  Huslng 
SPORTSLANT  SERIES- 
TED  HUSING 

reel. 


No. 

No.  4    9... Feb.  20/32 

No. 
No. 

No. 

No.  8 


.Feb.  13/3? 
.Apr.  16/32 

7    8... Apr.  23/32 

reel  

No.  9    I  reel  

S.  S.  VAN  DINE 
MYSTERY  SERIES 

(Donald  Meek-John  Hamilton) 

No.  I— The  Clyde  Mystery  21  Oct.  31 

No.  2.— The  Wall  Street  Mystery 
No.  2 — The  Week- End  Mystery 
No.  4   Symphony    Murder  Mystery 
No.  5 — Studio  Murder  Mystery 

No.  6 — Skull  Murder  Mys-  2  reels  

tery,  The   

No.  7— The  Cole  Case  20... Apr.  23/32 

No.  8 — Murder   in  the 

Pullman    2  reels  

No.  9 — The    Side    Show  Mystery  

No.  10 — Campus    Mystery,  The   

No.  1 1 — Crane  Poison  Case,  The   

TWO-REEL  COMEDIES 

Dandy  and  the  Belle,  The  

Frank  McGlynn,  Jr.-Mary  Murray 
For  Two  Cents  June  8 

De  Wolf  Hoper 
Freshman   Love   ■  

Ruth  Etting 

Old  Lace   

Ruth  Etting 

Politics   18...  Jan.  30/32 

George  Jessel 

Regular   Trouper,  A  

Ruth  Etting 
WAYNE  AND  WHITE  COMEDIES 

In  Your  Sombrero   7  Des.  I 

Billy  Wayne 
WORLD  TRAVEL  TALKS— 
E.  M.  NEWMAN 
No.  I — Little    Journeys  to 

Great  Masters    I  reel  

No.  2 — Southern  India    9  

No.  3 — Road  to  Mandalay   I  reel  

No.  4 — Mediterranean  By- 
ways   9  

No.  5 — Javanese  Journeys    9  

No.  6 — Northern  India    I  reel  

No.  7 — Oberammergau    I  reel  

No.  8 — South  American 

Journeys    I  reel  

No.  9— Soviet  Russia   I  reel  

No.  10 — Paris    Glimpses   I  reel  

No.  II— Dear   Old    London   I  reel  

No.  12— When    In    Rome   I  reel  

No.  13— Berlin    Today   I  reel  


SERIALS 

UNIVERSAL 


(EACH  SERIAL  12  EPISODES  OF  TWO  REELS) 

Running  Time 

Title  Rel.  Date  Minutes  Reviewed 
Air  Mall  Mystery  Mar.  28/32  18... Apr.  16/32 

James  Flavin- Lucille  Browne  (each) 
Battling  with  Buffalo  Bill..  Nov.    28  Oct.  3 

Tom  Tyler- Rex  Bell 
Danger  Island   Aug.   24  Aug.  I 

Ken  Harlan-Luellle  Browne 
Detective  Lloyd   Jan.     4/32  Jan.  16/32 

Jack  Lloyd 


WHAT  DOES  YOUR  PUBLIC 
KNOW  ABOUT  RAW  FILM ? 

Nothing,  perhaps.  Yet,  whether  they're 
aware  of  it  or  not,  people  are  profoundly  in- 
fluenced by  the  photographic  quality  which  that 
film  gives  or  does  not  give  them  on  the  screen. 
It  may  mean  all  the  difference  between  a  pic- 
ture that  goes  its  quiet,  unprofitable  way  and 
one  that  becomes  the  talk  of  the  town. 

There's  no  need,  these  days,  to  run  the  risk 
of  sacrificing  photographic  quality.  Eastman 
Gray-backed  Super-sensitive  Negative,  with  its 
unmatched  qualities  and  its  never -failing  uni- 
formity, costs  no  more  than  other  films,  yet  it 
helps  substantially  to  head  the  picture  for  suc- 
cess. Wise  the  cameraman  who  uses  it... lucky 
the  exhibitor  who  runs  prints  made  from  it! 

EASTMAN  KODAK  COMPANY 


J.  E.  Brulatour,  Inc.,  Distributors 

New  York  Chicago  Hollywood 


PARAMOUNT 


WWWVWWWVWWWWWWV 

1952-1953 


MOTION  PICTURE 

H  E  RALD 

k  CONSOLIDATION  OF  EXHIBITORS  HERALD-WORLD  AND  MOTION  PICTURE  NEWS 


/ 


op 


Salvation!  Silly: 
Subterfuge!  Great! 
Good  Physic!  Unfair! 
Smoke  Screen!  Bitter! 


what  they  say  about  the  proposed 
elimination  of  subsequent  runs 


RKO  ANNOUNCES  NEW  SEASON'S  PRODUCT 

COMINQ  NEXT  WEEK— 
"The  Origin  and  Development  of  Stars"  — By  Martin  Quigley 


'ol.  107,  No.  8 


Entered  as  second-class  matter,  January  12.  1931.  at  the  Post  Office,  at  New  York,  N.  Y.,  under  the  art  of  March  3 
hshed  Weekly  by  Quigley  Publishing  Co..  Inc.,  at  1790  Broadway,  New  York.  Subscription,  $3.00  a  year.  Simile  copie 


May  21,  1932 


*My  patrons  will 

like  this  picture  ■£ 


A  down-to-earth  love-comedy  that 
will  tickle  the  funny-bones  of  all 
audiences!  The  kind  of  a  picture  that 
sends  them  out  laughing,  resolved  to 
come  again.  With 

LESLIE  HOWARD 

Great  stage  favorite  of  two  con- 
tinents, already  popular  with  movie 
fans  by  his  marvelous  roles  in  "Out- 
ward Bound,"  "A  Free  Soul"  and 
"Devotion."  Get  it!    Book  it  NOW! 

An  Alexander  Korda  Production 
Based  on  a  story  by  Ernest  Vajda 


(paramount 


WONDER  WHAT 
_  THERMOMETER 
THINKS  ABOUT! 


"Ha!  Ha!  The 

Boss  is  sure 
worried-  I'm 
gertino  hot  and 
he's  j?etW  cold. 
A  liH-Te  more  of 
-f his  nice  sj>ring 
weather  3ir\J 
I'll  be  alone 
in  fhis  theatre!' 


"uJeM.rhis  cant 
fo  on  all  Sbrino 
dand  Summer! 
The  lucku  stiff 
is  tftoing  good 
business  3gain 
this  week  with 
'NIGHT  COURT* 
but  111  g<^  m 
my  ^irtu  tuork 
uet  ? 


"  They're  running 
around  in  circled 
here  talking  about 
a  bicture  called 
HUDDLE'  starring 
Ramon  Novarro , 
Surbrise  hit  of 
the!  yea  rite  news 
of  Dressier -Mora n 
ioPROSPERITY'has 
me  rwts-Vm  as 
useful  here  as  a 
beauty  spot  on 
a  colored  dame  !" 


(with  Apologies) 


The  old  boy 
fooled  me.  He's 
bJaymolETTY 
UHTOK  this 
week-  The  weather 
c/oesn't  seem  to 

count  u/hen  Joan 
Crawfords  <m 
the  screen - 
but  just  wait  I" 


Gosh,  I  hearcf 
the  porter  talk- 
ing about  +he 
theatre  doum 
the  street  that's 
been  hit  bu.  -this 
fine  u/eatner. 
The  lucki^ 
thermometer 
down  there 
gets  plenty  of 

attention!  beff 


That's  a^inp 
insult  to  injury  - 
in  one  c^ay  he 
turns  on  the 
cooling  plant; 
chills  me  to 
+he  bone-anc/ 
announces 
GRETA  GARBO 
in  'As  You  Desire 
Me'.  I  sure  feel 
low  -to-day? 


"tUhat  right  has 
the  Boss  jot  to 
smile  at  this 
time  of  year  ? 
Last  Sbring  and 
Summer  he  used 
+o  watch  me 
like  a  ha^lc 
Since  he  booked 
those  Metro-Coldu/yn- 
Maijer  pictures 
he  doesn't  seem 
to  notice  me  anu 
more !" 

"Darn  it,  just 
u/hen  I  thouohf 
I  had  the  Boss 
on  the  run ,  he 
sticks  up  a  sign 
saving  Norma 
Shearer  &  dark 
Gable  are  com  t  no 
in'S+range  6 
InterluoV.  Fat- 
chance  for  me!* 


I'm  worried 
s«ck.  \  heard 
the  Boss  tell 
the  f>orter  "to 
throw  me  out. 
No  need  for  a 
thermometer 
in  an  M-GM 
house. 1  cant  . 
even  get  a  job  in 

a  hosbttaL  Thew 
tell  me  I'm  noT 
the  type)" 


Box -Office  Champions  for 
April  As  Reported  by 
-Motion  Picture  Herald" 

Cagney  and  Blondell  in 
"The  Crowd  Roars" 

A  Warner  Bros.  Picture 

Douglas  Fairbanks,  Jr.  in 
'it's  Tough  To  Be  Famous" 

A  First  Notional  Picture 

Richard  Barthelmess  in 
"Alias  the  Doctor" 

A  first  National  Picture 

Joe  E.  Brown  in  "Fireman, 
Save  My  Child" 

A  First  National  Picture 


The  Box-Off  ice  will  love  Warner 
Bros.  Pictures  just  as  much  in  MAY 
as  it  did  in  APRIL!  Here  are  5  titles 
you're  sure  to  see  on  the  list  of 

LEADERS  FOR  MAY 


RNER  BROS 
AD  4Mlf 


i  I " 

Today,  in  this  very  paper,  the  leading 
box-offices  of  the  nation  say  it  with 
unimpeachable  figures— 

"Warner  Bros,  gave  us  4  TIMES  as 
many  great  box-office  pictures  in 
April  as  any  other  company . . . 

"MORE  of  the  best  box-office  pictures 
of  the  month  than  all  other  companies 
|     combined . . . 

"The  7  leading  money  hits  as  shown  by 

Ruth  Chatterton 

in  "The  Rich  Are  Always  With  Us" 

A  First  National  Picture 

"The  Strange  Love  of  Molly  Louvain"  with 
•  •  Ann  Dvorak,  Lee  Tracy  A  Firsf  Na>'°na'  p>*»™ 


actual  reports  compiled  by  Motion 
Picture  Herald  from  scores  of  key 
houses— and  4*  out  of  7  are  Warner 
Bros,  and  First  National . . . 

"The  most  overwhelming  majority  ever 
amassed  by  any  one  producer  in  the 
entire  history  of  these  official  box-office 
annals ! 

"No  doubt  about  it  now— Warner  Bros. 
must  be  the  leading  company  in  this 
industry  today!" 

Barbara  Stanwyck  in  Edna  Ferber's  "So  Big" 

A  Warner  Bros.  Picture 

Edward  G.  Robinson  in  "Two  Seconds" 

A  First  National  Picture 

"The  Mouthpiece" 

with  Warren  William,  Sidney  Fox 

A  Warner  Bros.  Picture 

VITAGRAPH,  INC.,  DISTRIBUTORS 


Week 


The  Greater  New 

FOX 

W  Announcement 


m  20  1532 


©C1B  ^47°7 

MOTION  PICTURE  HERALD 


Vol.  107,  No.  8 


LESS  WORK  AND  WHY 

OBFUSCATED  as  we  all  are  with  the  immediate  prob- 
lems of  the  next  fifteen  minutes,  the  really  big  impor- 
tant issues  are  lost  in  that  same  perspective  which 
makes  it  impossible  to  see  the  forest  because  of  the  trees. 

Just  now  this  tremendously  vital  industry  is  full  of  fuss  and 
feathers  about  a  lot  of  details  like  "protection,"  "limitation  of 
subsequent  runs,"  "copyright  violations,"  "block  booking"  and. 
such  like  miscellaneous  bolts  and  nuts  and  screws  of  the  motion 
picture  machine.  They  are  mere  trivia,  shop  talk  and  prattle 
when  measured  alongside  the  real  problems  of  the  industry. 

The  fact  is  that  the  motion  picture  industry  is  vastly  larger, 
more  important  and  more  vitally  interwoven  into  the  affairs 
of  humanity  than  its  masters,  meaning  merely  the  current  cus- 
todians of  the  art  and  industry,  are  aware.  No  man  in  the 
motion  picture  industry  from  Edison  to  Zilch  has  ever  seen 
what  it  was  or  was  going  to  be  for  the  next  five  years. 

Just  now  we  are  all  worrying  about  tricks  and  trades  and 
schemes  and  plans,  from  Broadway  to  Hollywood,  aimed  at 
solving  the  problems  of  the  business.  The  sum  total  of  them 
will  help — help,  that  is,  in  about  the  same  terms  that  the 
pterodactyl  of  fossiliferous  fame  helped  aviation. 

As  has  been  stated  in  these  pages  once  or  twice  before, 
the  only  trouble  with  the  picture  industry  is  the  human  race. 

Here  and  there,  usually  dimly,  often  reluctantly,  we  are  get- 
ting expressions  that  show  that  now  and  again  the  leaders  of 
this  industry  and  others  are  permitting  themselves  the 
dangerous  adventure  of  thinking  seriously  about  it. 

For  instance  in  Motion  Picture  Herald  of  April  16  we  made 
editorial  reference  to  an  expression  from  Mr.  Myron  C.  Taylor 
of  the  United"  States  Steel  Corporation  indicating  that  as 
head  of  the  most  stupendous  and  impressive  of  expressions  of 
the  industrial  mechanism,  he  felt  that  the  working  week  was 
destined  to  be  shorter,  with  increased  leisure  for  consumption 
by  the  workers.  We  noted  then  that  Mr.  Henry  Ford  has  often 
been  recorded  in  equivalent  notions. 

In  the  issue  of  April  30,  just  to  take  care  of  two  inches  at 
the  bottom  of  an  editorial  column,  we  were  impertinent  enough 
to  make  inquiry  on  our  own  account  concerning  the  ridiculous 
procedure  of  some  of  the  barons  of  commerce  who  prate  of 
lower  wages  and  longer  working  hours,  thereby  increasing  the 
current  over-production  and  diminution  of  buying  power. 

Then  on  May  14  along  came  a  letter  from  Mr.  George  A. 
Yager,  business  manager  of  Motion  Picture  Projectionists 
Local  No.  250  in  Salt  Lake  City,  declaring  labor's  approvaj 
of  less  work  and  more  time  to  spend,  and  enclosing  an  excerpt 
from  an  address  by  Mr.  William  Green,  president  of  the 
American  Federation  of  Labor,  calling  for  the  six-hour  day 
and  the  five-day  week,  saying  that  allies  of  the  movement 
ought  to  include  "the  manufacturers  of  the  radio,  the  owners 
of  the  motion  picture  palaces  and  places  of  amusement." 

And  now  this  week  Mr.  David  Sarnoff  of  the  Radio  Corpora- 
tion of  America,  and,  through  the  coordinations  of  Westing- 
house  and  General  Electric,  a  spokesman  for  one  of  the  mighti- 


May  21,  1932 


est  of  world  industries,  has  made  a  telephone  wired  address 
to  the  RKO  sales  convention  in  Chicago  saying  thirty  hours 
a  week,  according  to  the  economists,  ought  to  be  enough 
work  and  declaring  that  "the  march  of  the  times  is  toward 
the  greater  liberation  of  the  individual  and  the  greater  reliance 
on  the  machine.  In  the  recent  economic  upheaval  the  machine 
contributed  toward  over-production  and  unemployment  .  .  . 
the  machine  must  be  made  to  give  regulated  employment  of 
shorter  hours  and  greater  opportunity  for  leisure." 

If  the  motion  picture  industry  can  be  made  conscious  of 
its  part  and  place  in  the  conquest  and  development  of  the 
machine,  it  can  be  an  important  contributor  to  a  progress 
which  must  come  before  the  screen  can  importantly  prosper. 

AAA 
PUBLICITY  59  B.C. 

WHAT  with  the  weather  and  preoccupation  with  the 
tulip  crop  and  other  like  important  matters,  we  just 
now  get  around  to  recording  that  on  April  21,  the 
2,685th  birthday  of  Rome,  the  Journalist  Club  of  that  up  and 
coming  city  unveiled  a  bust  of  the  late  Mr.  Julius  Caesar,  hon- 
oring him  as  the  first  war  correspondent  and,  by  reason  of  his 
founding  the  Acta  Dhirna,  as  father  of  the  Fourth  Estate. 

It  is,  to  be  sure,  history  that  General  Caesar,  when  he  be- 
came Consul  in  59  B.C.  revolutionized  politics  in  Rome  by 
declaring  for  a  wide  open  publicity  policy  for  the  proceedings 
of  the  previously  secretive  Senate,  and  caused  the  Acta  Diurna 
— or  The  Daily  Acts — to  be  published  on  big  white  boards 
posted  in  the  Forum.  Scribes  copied  the  postings,  and  lo  the 
daily  press  was  born — and,  of  all  things,  a  tabloid  at  that. 

Personally  we  fear  that  what  the  great  Consul  really  founded 
was  the  Congressional  Record,  which  in  its  present  incarna- 
tion lacks  the  snap  and  pith  of  the  surviving  specimen  frag- 
ments* of  Acta  Diurna.  The  Roman  journalists  would  have  done 
quite  as  well  to  have  honored  that  clever,  but  all  too  human, 
Mr.  Mark  Anthony,  public  relations  counsel  and  publicity 
agent  to  the  honored  Consul.  History  has  never  adequately 
recorded  Mr.  Anthony's  work  in  that  job  as  the  first  great 
press  agent.  General  Caesar's  work  as  a  war  correspondent 
was  so  bad  that  it  has  been  preserved  as  a  text  book  by  an 
educational  system  which  holds  that  education  must  be  made 
hard  and  unhappy.  After  Anthony  got  on  the  job  Caesar's 
copy  improved  a  lot. 

The  Acta  published  a  deal  about  the  arenas  and  the  gladia- 
tors and  it  is  evident  that  Mr.  Anthony  knew  the  amusement 
field  and  star  values  in  exploitation  even  before  Cleopatra 
showed  him  what  she  could  do. 


*  Unhappily,  even  the  fragments  are  possibly  fakes,  such  being  the  curse 
upon  the  press  agent  even  in  the  beginning.  Scholars  now  say  that  the 
alleged  remnants  of  the  Acta,  allegedly  surviving,  were  written  more  than 
a  thousand  years  later  by  Juan  Luis  Wives,  a  friend  of  Erasmus,  and  some- 
times called  "the  father  of  modern  psychology."  Mr.  Vives  seems  to  have 
proved  his  contentions  by  history  and  wrote  the  history  himself.  Sweet  are 
the  uses  of  publicity. 


MOTION  PICTURE  HERALD  MARTIN  QUIGLEY,  Editor-in-Chief  and  Publisher 

Incorporating  Exhibitor's  Herald,  founded  1915;  Motion  Picture  News,  founded  1913;  Moving  Picture  World,  founded  1907;  Motography,  founded  1909; 
The  Film  Index,  founded  1906.  Published  every  Thursday  by  Quigley  Publishing  Company,  1790  Broadway,  New  York  City,  Telephone  Circle  7-3100.  Martin  Quigley, 
Editor-in-Chief  and  Publisher;  Colvin  Brown,  Vice-President  and  General  Manager;  Terry  Ramsaye,  Editor;  Ernest  A.  Rovelstad,  Managing  Editor;  Chicago  office, 
407  South  Dearborn  street,  Edwin  S.  Clifford,  manager;  Hollywood  office,  Pacific  States  Life  Building,  Leo  Meehan,  manager;  London  office,  Faraday  House,  8-10 
Charing  Cross  Road,  London,  W.C.  2,  W.  H.  Mooring,  representative;  Sydney  office,  102  Sussex  street,  Sydney,  Australia,  Cliff  Holt,  representative;  Mexico  City  office, 
James  Lockhart,  Apartado  269,  Mexico  City,  Mexico.  Member  Audit  Bureau  of  Circulations.  All  contents  copyright  1932  by  Quigley  Publishing  Company.  All  editorial 
and  business  correspondence  should  be  addressed  to  the  New  York  office.  Better  Theatres  (with  which  The  Showman  is  incorporated) ;  devoted  to  the  construction, 
equipment  and  operation  of  theatres,  is  published  every  fourth  week  as  section  2  of  Motion  Picture  Herald.  Other  Quigley  Publications:  Motion  Picture  Daily, 
The  Hollywood  Herald,  The  Motion  Picture  Almanac,  published  annually,  and  The  Chicagoan. 


TRADE-MARK  RECOGNITION:  A  SURVEY 


Above  are  reproductions  of 
various  nationally  advertised 
trade-marks,  as  submitted  in  a 
survey  conducted  by  the  adver- 
tising agency,  Newell-Emmett 
Company,  Inc.,  through  the 
courtesy  of  whom  this  survey  is 
here  cited.  How  many  can  you 
name?  The  correct  answers 
are  to  be  found  on  Page  32. 


ANY  are  the  trade-marks 
advertised  lavishly  to  the 
American  public  today. 
What  is  their  meaning  in 
the  merchandising  of  prod- 
uct? As  an  attempt  to  find  at  least  a  lead 
toward  the  answer  to  this  question,  the  New 
York  advertising  agency,  Newell-Emmett 
Company,  Inc.,  conducted  a  survey  in  which 
25  trade-marks  were  submitted  in  a  canvass 
of  "white  collar"  office  workers,  laborers, 
housewives  and  working"  women.  ( The 
trade  -marks  thus  submitted  are  reproduced 
on  this  page.) 

In  this  survey  2,238  men  and  women  were 
personally  interviewed  over  scattered  sec- 
tions of  the  country,  with  the  majority, 
however,  situated  in  the  Eastern  section  of 
the  United  States.  The  names  of  the  com- 
panies or  products  represented  by  these 
trade-marks,  and  the  relative  rankings  of 
the  advertised  symbols  according  to  the 
number  of  identifications,  are  given  in  this 
issue,  as  indicated  elsewhere  on  this  page. 

Among  those  trade-marks  which  will 
prove  familiar  to  readers  of  this  publica- 


tion, is  that  of  Paramount 
Publix,    the  commercial 
symbol   of   which   is  the 
only  one  representative  of 
the  motion  picture  industry 
submitted  in  the  survey. 
Despite  the  fact  that  it  is 
generally  considered  that 
women  form  the  greater 
portion  of  the  adult  patron- 
age of  the  motion  picture 
theatre,  only  36.5  per  cent 
of  the  women  interviewed 
recognized  the  Paramount 
Publix  trade-mark,  while 
this  symbol  was  identified 
by  52.7  per  cent  of  the  men 
questioned.     Of  the  men, 
54.9  per  cent  were  of  the 
so-called    "white  collar" 
class,  while  42.2  per  cent 
were    laborers.      On  the 
other  hand,  more  working 
women    than    housewives    recognized  the 
Paramount  Publix  trade-mark,  over  40  per 
cent  of  those  interviewed  being  of  the  former 
class,  while  only  18.5  per  cent  belong  to  the 
latter.   Among  both  sexes,  the  greater  por- 
tion identifying  this  symbol  were  of  the 
younger  generation — that  is,  of  an  age  under. 
25  years. 

Of  the  selected  trade-marks  submitted, 
that  of  the  cleaning  powder,  "Old  Dutch" 
cleanser,  was  recognized  by  fihe  largest 
number  of  those  interviewed.  Over  93  per 
cent  of  the  2,238  men  and  women  queried 
identified  this  symbol — more  than  91  per 
cent  of  the  men,  and  over  97  per  cent  of  the 
women.  Another  household  product,  "Max- 
well House"  coffee,  reversed  this  order. 
The  trade-mark  of  this  product,  which 
ranked  second  in  the  survey,  was  identified 
by  91.5  per  cent  of  the  men  interviewed, 
and  by  90.3  per  cent  of  the  women.  The 
trade-mark  the  least  known  among  those 
submitted  was  that  of  Chase  brass,  the  sym- 
bol of  this  product  being  recognized  by  only 
7.9  per  cent  of  the  persons  interviewed — 

(.Continued  on  pa'/c  32) 


May    2  1,  1932 


MOTION    PICTURE  HERALD 


9 


INDUSTRY  ANALYZES 
LICHTMAN  AND  FEIST 
CLASS"  SALES  PLANS 

Storm  of  Discussion  Descends  in  Wake  of  Herald  Publication 
of  Revolutionary  Proposals;  Condemnation  Greatest 
Among  Independents;  Every  Type  of  Theatre 
Represented  in  Nation-Wide  Response 


Revolutionary  changes  in  the  structure  of  motion 
picture  distribution  and  exhibition,  as  proposed  in 
plans  announced  last  week  by  Al  Lichtman  of  United 
Artists  and  by  Felix  Feist  of  Metro-Goldwyn-Mayer, 
brought  forth  a  storm  of  discussion  this  week  from 
theatre  owners  of  the  country  and  from  exhibitor 
leaders  who  represent  some  few  thousands  of  show- 
men. Although  none  denied  that  revisions  of  some 
nature  are  needed  in  the  present  setup  of  distribution, 
and  would  be  acceptable,  many  important  operators, 
principally  independents,  voiced  their  complete  lack 
of  sympathy  for  and  vigorous  denunciation  of  the 
propositions  which  were  authored  by  Lichtman  and 
Feist.  ,  A  few  independents  joined  with  many  circuit 
operators  and  managers  in  commending  the  possi- 
bilities offered  by  either  one  or  both  of  the  plans. 

Lichtman's  proposal  would  re-classify  theatres  and 
pictures  into  two  distinct  quality  groups:  A  and  B, 
while  Feist  suggested  that,  as  one  of  many  schemes 
now  being  considered  by  his  company,  subsequent 


runs  would  be  ignored  completely  in  order  to  enhance 
box  offices  of  certain  designated  "qualified"  theatres 
by  concentrating  merchandising  efforts  and  public 
patronage  at  houses  selected. 

Basically,  Lichtman's  suggestion  would  consolidate 
the  present  distributing  plants  into  one  system  with 
a  single  exchange  center  in  each  city  to  handle  the 
physical  distribution  for  all  concerned.  It  takes  care 
of  rentals,  protection  and  other  phases  of  operation 
by  splitting  up  the  nation's  theatres  into  A  and  B 
groups,  further  classifying  all  product  as  either  A  or 
B  quality  and  then  making  available  A  pictures  only 
to  A  theatres  and  B  films  to  houses  of  the  B  classi- 
fication. Rentals  on  A  pictures  would  be  based  on 
an  average  minimum  admission  charge  of  50  cents, 
and  for  the  B  group  on  approximately  half  that 
amount,  or  even  less.  An  advertising  campaign  of 
nationwide  proportions  would  be  used  to  educate  the 
public  to  the  significance  of  the  plan. 

Comment  from  the  field  follows: 


"PUBLIC  HAS  RIGHT  TO  SELECT  .  .  ." 

FRED  WEHRENBERG,  President,  Motion  Picture 
Theatre  Owners  of  St.  Louis,  Eastern  Missouri 
and  Southern  Illinois,  and  Chairman  of  the  Board 
of  MPTO  of  America 

The  plan  of  distribution  outlined  by  Felix 
Feist  for  exclusive  showings  is  not  sound  from 
a  business  standpoint.  It  seems  to  reverse  the 
accepted  methods  of  business  to  secure  as  wide 
a  distribution  of  product  as  possible,  and 
thereby  reducing  overhead,  to  restricting  dis- 
tribution and  automatically  increasing  over- 
head. 

Another  objection  and  perhaps  the  most 
serious  one,  is  that  it  does  not  take  into  consid- 
eration those  who  support  our  theatres,  namely 
the  public.  The  public  has  the  inherent  right 
to  select  the  theatre  which  it  desires  to  patron- 
ize and  we  cannot  deny  them  that  right. 

We  dare  not  attempt  to  classify  the  public. 
The  appeal  of  the  motion  picture  business  is 
that  it  is  the  great  commoner  of  the  public  and 
any  attempt  to  destroy  this  appeal  is  tanta- 
mount to  inviting  destruction  of  our  industry. 
Let  us  seek  to  reduce  distribution  costs,  but 
not  at  the  expense  of  the  public. 

Another  great  objection  is  that  it  would 
increase  the  power  of  the  circuits  who  would 


have  an  advantage  over  the  independents,  by 
being  able  to  buy  exclusive  before  it  is  even 
offered  to  independents,  and  if  this  were  done 
it  would  drive  thousands  out  of  business. 

V 

HARD  ON  SUBSEOUENTS  .  .  . 

A.  JULIAN  BRYLAWSKl,  President,  Motion  Pic- 
ture Theatre  Owners  of  District  of  Columbia 
I  have  been  aware  for  some  time  of  the  con- 
templated change  in  distribution  methods  as 
outlined  in  the  plans  recently  announced  by 
Metro  and  U.  A.  and  have  given  them  much 
thought. 

I  must  admit  that  one's  views  on  this  sub- 
ject will,  of  necessity,  be  colored  entirely  by 
personal  considerations.  It  makes  much  dif- 
ference "Whose  bull  is  gored." 

The  smaller  theatres  must  needs  protest 
loud  and  long,  but  I  think  the  larger  theatres 
especially  in  competitive  situations  will  look 
with  favor  on  the  plan. 

In  a  town  of  30,000,  my  own  first-run  the- 
atre has  been  compelled  to  reduce  prices  (with- 
out greatly  increased  revenue)  nearly  50  per 
cent  to  meet  subsequent  10  and  15-cent  com- 
petition. In  that  and  similar  spots  we  would 
gladly  absorb  second-run  film  rentals  to  se- 
cure "exclusive"  runs  and  restore  original  box 


office  scales,  thus  playing  on  percentage  as  we 
do,  give  and  receive  more  from  playing  time. 

I  am  afraid,  however,  that  the  smaller  and 
subsequent  runs  will  find  the  inevitable  shrink- 
age of  production  an  unsurmountable  obstacle 
to  continued  operation. 

V 

"PURE  PSEUDO  BARRAGE  .  .  ." 

EDWARD  G.  LEVY,  Executive  Secretary,  Motion 
Picture  Theatre  Owners  of  Connecticut 
I  view  with  alarm  United  Artists'  pro- 
nouncement of  A  and  B  feature  distribution 
and  MGM's  contemplated  exclusive  zone  book- 
ings. The  stern-father-hurts-me-more-than-it- 
does-you  attitude  of  Mr.  Lichtman  and  Mr. 
Feist  is  of  course  pure  pseudo-barrage  and  en- 
tirely fails  to  conceal  the  fact  that  these  gen- 
tlemen hope  their  companies  will  profit  finan- 
cially by  the  move.  Necessity  is  the  mother 
of  invention  and  doubtless  some  panacea  will 
be  evolved  to  cure  the  subsequent  runs  ills ; 
but  in  the  interim,  I  visualize : 

1.  Cut-throat  competition  among  the 
first-runs  in  key  cities. 

2.  Unprecedented   prosperity   for  the 
independent  producers. 

3.  An   arduous   and   profitless  noble 


10 


MOTION    PICTURE  HERALD 


May    2  1,  1932 


<TvBOTH  INCREASE  PROTECTION 


experiment   for   United   Artists,  MGM 
and  any  one  else  who  falls  in  line. 

4.  Another  death-blow  to  the  nine 
lives  of  the  subsequent-run  house. 
Neighborhoods  have  always  justified  their 
existence  by  building  up  patronage  for  de 
luxers — under  the  proposed  changes,  with  in- 
ferior product,  this  natural  and  gratifying  con- 
dition will  probably  cease  to  exist. 

V 

"SILLY  .  .  ." 

RAY  MOON,  General  Manager,  Cooperative  Theatre 

Service  Corporation,  Detroit 

I'm  surprised  that  men  with  such  ability  and 
keen  minds  should  suggest  anything  so  silly. 
Patrons  in  the  Class  B  houses  demand  Class  A 
pictures  and  if  the  picture  is  a  hit  in  a  first 
run  house  it  will  be  a  hit  in  the  subsequent 
run,  except  in  very  few  instances. 

V 

"BOTH  SUBTERFUGES  .  .  ." 

JOSEPH  M.  SE1DER,  Independent  New  York  Thea- 
tre Owner 

The  plans  of  Mr.  Al  Lichtman  and  Mr.  Felix 
Feist  are  both  subterfuges.  They  both  are 
identical  in  purpose,  to  wit  u  Increasing^  the 
length  of  protection  by  the  ciicuits  over  indi- 
vidual theatres. 

If  permitted  to  grow,  these  two  plans  will 
result  in  the  complete  annihilation  of  the  sub- 
sequent run  theatres. 

In  the  recent  past,  producing  companies 
which  also  own  theatres,  have  come  to  the 
realization  that  the  individual-owned  theatres 
are  being  better  managed  than  the  circuit- 
operated  theatres. 

Driven  into  a  panicky  state  of  mind  by  cur- 
rent business  conditions,  the  large  circuits  have 
come  to  the  conclusion  that  they  desire  longer 
protection.  In  order  to  accomplish  this  they 
now  cause  their  producing  affiliates  to  bring 
this  threat  with  the  hope  that  the  theatre 
owners  will  compromise  and  accept,  as  the 
lesser  of  two  evils,  a  longer  protection  system 
in  favor  of  the  circuits  instead  of  either  of  the 
two  proposed  plans. 

It  is  just  another  step  in  the  wrong  direction. 

V 

"THE  SALVATION  .  .  ." 

JOSEPH  LUCKETT,  Empire  Theatre,  San  Antonio, 
Texas 

It  is  the  salvation  of  both  the  distribution 
and  production  end  of  the  industry.  I  am  for 
the  new  distribution  plans  100  per  cent. 

V 

"A  SMOKE  SCREEN  .  .  ." 

H.  M.  R1CHEY,  General  Manager,  Allied  Theatre 

Owners  of  Michigan,  Detroit 

If  United  Artists  and  Metro  go  through 
with  their  idea  of  only  selling  their  good  pic- 
tures to  Class  A  houses,  either  those  houses 
will  remain  dark  a  part  of  the  time  or  they 
will  have  to  continue  to  do  what  they  have 
been  doing  in  Mr.  Lichtman's  own  words : — 
running  10  cent  pictures  for  50  cents. 

I  don't  believe  that  overnight  Mr.  Lichtman 
or  Felix  Feist  has  conceived  the  formula  for 
Class  A  pictures.  Certainly  neither  company's 
percentage  of  Class  A  pictures  during  the  past 
few  years  would  indicate  that  they  had.  Both 
companies  had  a  few  pictures  that  might  stand 
up  under  the  plan  but  the  public  won't  be 
kidded  into  thinking  a  picture  is  Class  A  if 
it  isn't,  and  if  the  Class  A  houses  are  to 
remain  Class  A  they  must  have  at  least  52 
Class  A  pictures  a  year,  and  I  would  like  to 
have  some  bright  boy  speak  right  up  now  and 
pick  out  52  Class  A  pictures  from  all  the  com- 
panies combined  this  year. 

If  all  the  companies  cannot  do  it  I  seriously 
doubt  if  two  or  three  companies  can. 

Nor  do  I  think  the  subsequent  run  exhibitor 


"GRAND  HOTEL"— 
ROADSHOW 

The  National  theatre  in  Wilming- 
ton, Va.,  a  W timer  &  Vincent  house, 
is  featuring  in  its  current  advertising 
on  the  roadshowing  of  "Grand  Hotel," 
the  phrase,  "This  picture  will  not  be 
shown  in  any  other  theatre  in  Rich- 
mond this  season." 

MGM  recommends  use  of  this 
phrase  in  "Grand  Hotel"  advertising 
during  the  picture's  roadshowing,  as- 
suring roadshow  houses  that  the  pic- 
ture will  not  be  released  before  Sep- 
tember, and  possibly  later  in  some 
localities. 


has  anything  to  worry  about.  The  whole  dis- 
cussion looks  to  me  like  a  well  conceived 
smoke  screen  and  barrage  that  is  being  laid 
down  to  scare  the  subsequent  run  exhibitor 
into  kicking  into  the  kitty  a  little  more 
"dough"  this  year  on  the  promise  that  if  he  is 
a  good  boy  Al  and  Felix  might  change  their 
minds  and  let  him  have  some  of  these  super, 
gigantic,  extra-special  specials  they  have  up 
their  sleeve. 

But  I  don't  think  "Mr.  Subsequent  Run" 
will  fall  for  it. 

If  the  idea  of  high  admission  prices  is  so 
good,  why  don't  United  Artists  road  show 
more  of  their  super-supers,  grant  the  usual 
road  show  protection  which  is  generally  as 
long  as  they  want  to  make  it,  and  make 
money.  The  experience  with  road  shows  has 
not  been  exactly  a  good  one. 

I  wonder  if  Mr.  Lichtman  or  Mr.  Feist,  if 
they  really  were  serious  about  this  thing,  think 
that  a  subsequent  run  exhibitor  would  be  sap 
enough  to  support  this  kind  of  a  policy  by  buy- 
ing the  Class  B  pictures,  thereby  automatically 
saying  to  their  public  "you  can  see  the  inferior 
pictures  here,  naturally  for  less  because  they 
are  not  worth  as  much  as  the  Class  A  produc- 
tions." Do  they  for  a  moment  think  that  5,000 
theatres  are  automatically  going  to  advertise 
to  the  world  that  their  investments  are  worth- 
less, that  their  brand  of  entertainment  is  just 
ordinary.  You  will  pardon  me  if  I  express  a 
slight  doubt. 

Mr.  Lichtman's  statement  says,  and  is  quite 
contradictory,  that  the  Class  B  pictures 
wouldn't  be  so  very  inferior  to  the  Class  A 
pictures  and  on  that  statement  wrecks  his  own 
brain  child.  Unless  these  Class  A  pictures  he 
has  up  his  sleeve  are  outstanding  enough  to 
justify  a  longer  run,  on  some  other  basis  than 
that  of  artificial  protection,  they  will  suffer  in 
comparison  with  the  slightly  inferior  Class  B 
so  that  if  the  plan  ever  went  into  effect  we 
might  be  treated  with  the  spectacle  of  having 
Class  B  pictures  licking  hell  out  of  Class  A — 
a  most  embarrassing  situation  for  the  Class  A 
house  and  the  unreasonable  public  might 
awaken  to  the  realization  that  all  the  new  plan 
had  done  was  to  make  their  amusement  cost 
more  for  the  same  type  of  amusement. 

An  analysis  of  United  Artists'  claim  to  box 
office  winners,  too,  is  interesting. 

An  analysis  of  Metro's  Class  A  pictures 
shows  that  during  last  year,  according  to  re- 
ports from  exhibitors,  by  stretching  things 
to  the  maximum  they  might  have  made  six  or 
seven — not  more  than  10 — of  their  48  that 
might  be  classed  as  A  pictures.  I  wonder  what 


is  going  to  happen  to  their  38  if  they  don't  have 
the  ten  to  use  as  bait. 

V 

"ELIMINATE  SUBSEQUENTS  .  .  ." 

WALTER  VINCENT,  Wilmer  &  Vincent  Corpora- 
tion, and  Chairman,  "MGM  Protest  Committee" 
of  Exhibitors 

If  motion  picture  producers  and  owners  of 
first-run  deluxe  motion  picture  theatres  are  to 
conduct  a  profitable  business,  there  can  be 
no  question  but  that  subsequent-runs  must  be 
eliminated  in  all  small  and  medim  size  cities. 
If  producers  do  not  make  money  there  won't 
be  any  pictures  for  anybody,  so  that  seems  to 
cover  the  entire  situation. 

V 

"NOT  FEASIBLE  .  .  ." 

JOHN  A.  SCHWALM,  Pioneer  Ohio  Exhibitor 

I  do  not  consider  the  plan  at  all  feasible. 
Division  of  pictures  as  suggested  is  bound  to 
cause  dissension  among  exhibitors  and  patrons, 
especially  on  the  Class  B  list,  because  where 
a  patron  will  pay  25  cents  for  the  second  run 
of  a  big  picture,  he  will  not  be  inclined  to  pay 
this  for  a  Class  B  picture  which  he  is  virtually 
told  in  advance  is  not  a  topnotcher,  nor  com- 
parable with  the  Class  A  production.  Moreover, 
the  plan  will  entail  production  problems  which 
will  be  difficult,  if  not  impossible  to  overcome. 
I  believe  the  producers  will  cheat  themselves 
out  of  at  least  40  per  cent  of  their  production 
because  it  seems  incredible  that  enough  Class 
B  screen  names  of  sufficient  importance  will 
be  constantly  available  to  constitute  a  continued 
draw  at  the  Class  B  houses  even  at  the  lower 
scale,  especially  when  the  public  has  been  ac- 
customed to  seeing  the  outstanding  stars  and 
stories  at  the  same  admission,  even  though  they 
have  to  wait  for  quite  a  while  after  national  re- 
lease date.  Personally,  I  think  the  plan  is  all 
wet. 

•  V 

"BOON  TO  INDUSTRY  .  .  ." 

EDWARD  M.  FAY,  Theatre  Operator  of  Providence 
Any  evolutionary  plan  of  distribution  spon- 
sored by  MGM  and  United  Artists  undoubt- 
edly will  be  a  boon  to  the  industry  as  a  whole. 

V 

"A  BITTER  SUBJECT  .  .  ." 

F.  M.  A.  LITCHARD,  Theatre  Operator  of  Frank- 
lin, Massachusetts 

The  Lichtman  plan  might  apply  to  larger 
cities,  but  it  has  not  considered  the  smaller 
cities  and  the  larger  towns.  It  does  not  con- 
sider varying  territorial  price  scales.  The  plan 
is  most  discriminating  regarding  the  classifica- 
tion of  theatres,  making  it  open  to  govern- 
mental interference.  Classifying  pictures  is  a 
bitter  subject.  The  plan  modified  might  have 
merit. 

V 

"MOVE  IN  RIGHT  DIRECTION  .  .  ." 

ELMER   H.    BRIENT,   Manager,   Loew's  Theatre, 
Richmond,  Virginia 

It  is  a  definite  move  in  the  right  direction. 
Atlanta,  Georgia,  has  been  successful  with  it. 
As  for  results,  locations  will  figure  largely  in 
the  proposed  change,  with  better  pictures  in  the 
best  places.  A  great  deal  depends  on  patron- 
age. I  think  theatres  would  get  more  of  a 
turn-over  by  it. 

V 

"GREAT  FOR  THE  INDUSTRY  .  .  ." 

SAM  WASHNANSKI,  Bijou  Theatre,  Detroit 

Class  A  pictures  for  Class  A  houses  and 
Class  B  pictures  for  Class  B  theatres  is  a  pos- 
sible solution  to  the  problem.  My  patrons  like 
action  and  plenty  of  it.  They  are  not  inter- 
ested in  social  pictures  in  which  the  dialogue 
is   completely   over   their   head.    No  matter 


May    2  1,    193  2 


MOTION    PICTURE  HERALD 


I  I 


q  "HEARTILY  IN  FAVOR  OF  SCHEME 


MPT  O  TALKS 
ON  PLAYDATES 

Resolutions  opposing  the  designation 
by  distributors  of  specific  playdates  for 
pictures  and  condemning  rulings  re- 
quiring the  return  of  used  advertising 
accessories,  were  passed  unanimously 
by  members  of  the  MPTO  of  St. 
Louis,  Eastern  Missouri  and  Southern 
Illinois,  at  a  Pre-Buying  Season  confer- 
ence at  St.  Louis. 

While  the  MGM  sales  policy  figured 
most  prominently  in  the  playdate  dis- 
cussions, members  said  that  the  resolu- 
tion was  not  directed  solely  at  that 
company's  policy,  but  at  any  and  all 
attempts  to  arbitrarily  control  play- 
dates.  The  meeting  was  attended  by 
several  managers  of  St.  Louis  film  ex- 
changes. 


what  records  may  be  made  by  the  first  runs 
on  the  sophisticated  problem  play,  my  grosses 
show  a  sharp  decline  when  such  pictures  play 
my  house. 

Pictures  made  definitely  for  the  Class  B 
house  with  the  family  and  working  man  tastes 
in  mind  would  be  a  great  thing  for  this  in- 
dustry. 

V 

"LOOK  GOOD  ON  'PAPER,'  BUT  .  .  ." 

HENRY  LAZARUS,  Secretary  -  Treasurer,  Allied 
Theatre  Owners  of  Louisiana,  and  an  Exhibitor 
After  looking  over  and  digesting  the  plans 
of  both  Mr.  Lichtman  and  Mr.  Feist,  I  am 
compelled  to  say  in  all  truth  that  I  do  not 
think  them  feasible  for  New  Orleans. 

Mr.  Lichtman  would  class  houses  into  an  A 
and  B  group.  Presumably  the  A  houses  would 
be  the  quality  ones,  while  the  B  would  handle 
the  pictures  made  for  the  mass.  I  don't  under- 
stand how  any  pictures  made  exclusively  on  the 
basis  of  quality  could  hold  forth  in  some  of 
the  palaces  which  at  present  get  the  first  runs 
and  which,  because  of  their  locations  and  the 
prices  they  charge,  would  be,  assumably,  A 
houses.  These  houses,  with  their  large  seating 
have  to  cater  to  ALL  tastes  and  strictly  quality 
pictures  in  such  houses  would  be  disastrous.  . 

On  the  other  hand,  many  houses  which  be- 
cause of  their  size  and  the  prices  they  charge 
automatically  fall  into  the  B  class,  have  a 
-'amily  audience  of  cultured  people.  Is  it  fair 
to  force  on  them  a  program  of  pictures  CON- 
SCIOUSLY made  for  what  certain  superior- 
minded  people  in  Hollywood  would  consider  the 
"public?"  Isn't  there  a  rather  snooty  attitude 
existing  in  film  circles  now  about  the  public? 
Don't  they  consider  box  office  something  which 
appeals  mostly  to  people  with  little  or  no 
artistic  perception? 

On  these  grounds  I  don't  believe  Mr.  Licht- 
man's  plan  is  feasible.  His  idea  of  a  central 
booking  office  and  advertising  staff  looks  feas- 
ible from  the  economical  viewpoint,  but  it 
savors  too  much  of  monopoly  to  be  popular 
with  the  independents,  who  have  a  feeling  there 
is  altogether  too  much  monopoly  and  czarism 
in  the  business  now  as  it  is. 

For  Mr.  Feist's  plan  I  can  say  still  less.  He 
has  no  thought  at  all  for  houses  such  as  the 
ones  I  operate.  With  an  attitude  that  is  char- 
acteristic of  M-G-M  sales  policies,  he  would 
distribute  his  pictures  to  certain  houses  ex- 
clusively and  cut  out  the  subsequent  run.  This 
might  be  profitable  to  M-G-M  on  paper,  but 
I  doubt  if  in  fact  it  would  work  a  situation 
such  as  New  Orleans.  And  where  would  the 
subsequent  run  houses  be? 

V 

"GOOD  PHYSIC"  NEEDED  .  .  . 

PETE  WOOD,  Business  Manager,  Motion  Picture 
Theatre  Owners  of  Ohio 

A  revolutionary  change  of  this  nature  de- 
mands the  sober  thought  and  consideration  of 
the  entire  industry.  I  appreciate  that  condi- 
tions call  for  some  radical  changes  in  the  op- 
eration of  this  industry,  but  the  problem  is 
one  for  the  real  brains  (if  any)  of  the  indus- 
try to  work  out — not  the  Pete  Wood's  who 
live  west  of  the  Hudson  River. 

Perhaps  a  good  physic  to  flush  away  exorbi- 
tant salaries,  excess  production,  unnecessary 
seats,  top-heavy  organizations  and  inefficient 
personnel  might  cure  some  of  the  bellyaches. 

V 

"TWO  LITTLE  WORDS  .  .  ." 

AARON  SAPERSTEIN,  President,  Allied  Theatres 
of  Illinois. 

I  have  read  the  plans  thoroughly  and  my 
opinion  is  contained  in  the  following  two  words : 
"Aw,  Nuts!" 


"TOUGH  .  .  ." 

JACK    MILLER,    President,    Chicago  Exhibitors' 
Association 

The  impression  I  draw  from  the  Lichtman 
plan  is  that  it  is  going  to  be  awfully  tough 
on  the  small  exhibitor. 

V 

"DECREASE  BUSINESS  .  .  ." 

MORRIS  LOWENSTEIN,  Majestic  Theatre,  Okla- 
homa City 

Such  a  move  would  be  unfair  to  the  B  class 
public,  who  cannot  afford  a  higher  admission 
price,  yet  appreciate  a  good  Class  A  film.  The 
B  houses  must  pay  in  proportion  to  their  in- 
take, and  B  pictures,  if  greatly  inferior  to  A 
class  films,  under  the  new  plan  would  cause 
a  great  decrease  in  business  for  B  houses,  who 
have  a  trade  in  a  large  part  from  a  public 
demanding  the  A  pictures  at  a  reduced  price. 

V 

"FAVORS  SCHEME  .  .  ." 

JOHN  F.  SCHOEPPEL,  Warners'  Midwest  Theatre, 
Oklahoma  City 

Heartily  in  favor  of  the  scheme.  It  will  take 
some  time  and  a  large  amount  of  advertising 
to  put  it  across  in  educating  the  public  to  the 
superior  quality  of  A  pictures  and  in  pulling 
in  those  people  who  usually  wait  until  a  subse- 
quent-run to  see  an  A  picture. 

V 

"CENTRAL  AGENCY  .  .  ." 

M.  /.  O'TOOLE,  Secretary,  Motion  Picture  Theatre 
Ounters  of  America 

Those  directly  interested  in  the  work  of  dis- 
tributing pictures  are  of  course  best  able  to 
judge  what  the  actual  cost  of  distribution  is. 
But  one  experience  of  officers  of  the  Motion  Pic- 
ture Theatres  Owners  of  America  had,  a  few 
years  ago,  convinced  all  concerned  that  the 
cost  was  too  high  and  that  radical  re-adjust- 
ments were  necessary. 

This  involved  the  distribution  of  an  organ- 
ization reel  called  "The  Spice  of  Life,"  pro- 
duced for  us  by  the  Literary  Digest.  The  high 
character  of  the  national  magazine  involved 
and  its  allied  publications  guaranteed  the  ex- 
cellence of  this  weekly  reel. 

The  writer  and  other  officers  canvassed  dif- 
ferent distributing  companies.  The  lowest  price 


was  47  per  cent  of  the  receipts  of  the  reel. 
Some  exceeded  SO  per  cent.  A  discussion  of  the 
matter  led  to  explanations  to  the  effect  that 
easy  distribution  in  well  populated  areas  had 
to  pay  for  costly  distribution  in  the  wide  open 
spaces. 

There  may  have  been  some  disposition  lo 
"squeeze"  out  this  organization  film  weekly, 
but  this  was  denied.  Its  advantage  to  the 
whole  industry  was  even  agreed  to  as  it  would 
be  available  for  good-will,  taxation,  censorship 
and  other  forms  of  propaganda  which  could 
not  enter  the  regular  newsreels.  At  any  event, 
we  agreed  that  the  distributors  consulted  were 
telling  the  truth. 

Then  a  distribution  system  was  suggested 
by  some  of  the  national  officers  which  involved 
zoning  the  cost  to  enable  the  more  favorably 
situated  areas  to  obtain  proper  advantage.  It 
was  also  suggested  that  a  single  distribution 
agency  be  agreed  upon  to  be  a  "common  car- 
rier" within  the  industry  and  to  operate  as 
mutually  as  possible. 

The  physical  distribution  now  is  paid  for 
by  the  exhibitor.  He  pays  for  the  stamps  on 
the  can  when  he  gets  it  from  the  exchange, 
and  when  he  re-ships  it  pays  again  until  it 
finally  gets  back  to  the  exchange. 

The  distribution  cost  generally  involves  sell- 
ing expense,  repairing,  etc.  It  may  also  in- 
clude the  cost  of  the  positive  prints,  although 
our  national  organization  agreed  to  furnish 
these  making  the  cost  quoted  here  outside  of 
that  item. 

There  is  no  trick  about  distribution.  The 
average  exhibitor  is  better  able  to  tell  what 
HE  wants  than  the  film  salesman  is  able  to 
tell  HIM.  We  can  simplify  that  costly,  clut- 
tered up  system  and  reduce  it  to  a  plain,  mat- 
ter-of-fact, business  bargaining.  I  am  discuss- 
ing distribution,  not  company  sales  plans.  In 
the  organization  reel  we  had  ready  for  distribu- 
tion we  agreed  to  supply  prints,  relieve  the 
distributor  of  all  sales  exertion  by  having  the- 
atre owners  book  with  us  for  the  weekly  reel, 
and  yet  they  said  the  distribution  cost  would 
be  between  47  and  50  per  cent. 

A  central  distribution  agency  like  the  Ameri- 
can Express  Company  could  be  utilized.  We 
could  even  construct  our  own  distribution 
agency  within  the  industry,  mutualize  it  and 
make  it  a  "common  carrier"  for  our  own  use. 
Why  pay  for  costly  overlapping  when  one 
agency  will  do  the  real  work? 

Then  let  the  sales  policy  be  what  it  may. 
It  will  have  to  be  sensible  and  acceptable  and 
then  it  will  succeed. 

V 

"SHORTSIGHTED,  UNFAIR  .  .  ." 

CHARLES  R.  METZGER,  Theatre  Attorney,  Gen- 
eral Manager  of  Associated   Theatre  Owners  of 
Indiana,  Teacher  at  Indiana  University 
Concerning  the  so-called  exclusive  runs  ad- 
vocated by  Messrs.^  Al  Lichtman  and  Felix 
Feist,  I  have  interviewed  numerous  exhibitors 
and  get  the  following  general  reaction  to  the 
plan : 

_  First,  time  is  the  real  essence  in  the  exhibi- 
tion of  motion  pictures.  The  larger  theatres, 
for  the  reason  that  they  are  reputed  to  pay 
higher  rentals  (although  in  some  cases  it  has 
been  shown  that  subsequent-runs  have  actually 
paid  more  than  the  first-runs  have  paid)  have 
always  enjoyed  protection  of  varying  lengths. 
In  each  city  there  are  numerous  people  who 
are  willing  to  pay  more  for  admissions  for  the 
privilege  of  seeing  a  picture  when  it  is  first 
released;  also  for  the  deluxe  surroundings,  fur- 
nishings, and  service  that  the  first-run  theatres 
are  able  to  offer.  At  a  later  date,  the  same 
subjects  can  be  shown  in  subsequent-runs  at  a 
lower  admission  price,  the  comforts  and  ser- 
vice of  the  first-run  theatres  are  lacking,  and 


12 


MOTION    PICTURE  HERALD 


May    21,  1932 


CI  "IT  WOULD  EFFECT  ECONOMIES 


the  admission  prices  are  less  for  these  reasons. 
Most  exhibitors  feel  that  a  minimum  of  pro- 
tection is  all  that  the  first-run  theatres  should 
ask  or  expect  over  the  subsequent-runs  and 
certainly  not  exclusive  privileges  on  pictures. 

Second,  in  times  when  the  country  was  gen- 
erally prosperous  both  the  first-run  and  the 
subsequent-run  theatres  enjoyed  good  business, 
but  it  is  a  fact  that  in  periods  of  general 
prosperity  the  first-run  theatres  enjoy  more 
than  their  full  and.  proportionate  share  of  the 
business  since  people  do  not  object  to  the  higher 
admission  prices,  while  in  periods  of  depression 
the  cheaper  priced  theatres  do  slightly  better 
due  to  the  fact  that  people  cannot  afford  the 
higher  admission  prices.  In  periods  of  depres- 
sion the  first-run  theatres  have  often  sought 
additional  protection  to  add  to  their  normal 
advantage  over  the  subsequent-runs,  but  merely 
giving  them  exclusive  privileges  in  a  particu- 
lar territory  will  not  bring  them  additional 
business  from  the  masses  who  cannot  afford 
high-priced  entertainment. 

Third,  it  should  never  be  forgotten  that  this 
whole  industry  made  its  greatest  strides  and 
progress  when  it  operated  modestly  and  made  a 
price  and  subject  appeal  to  the  masses.  It  was 
from  the  profits  made  from  the  showing  of 
films  in  ordinary  theatres  that  many  of  the  de- 
luxe theatres  were  built  to  compete  with 
former  customers  in  the  modest  theatres.  The 
necessity  of  charging  higher  admission  prices 
in  the  deluxe  theatres  did  much  to  alienate  the 
old  popular  support  that  the  industry  enjoyed 
in  its  earlier  days. 

Fourth,  if  the  distributors  are  going  to  pick 
out  the  very  few  pictures  that  are  worth  while, 
there  will  be  nothing  worth  showing  for  the 
subsequent-runs  which  already  are  suffering 
from  trying  to  put  over  unpopular  and  inferior 
product.  It  has  also  been  generally  stated  by 
distributor  leaders  that  their  costs  are  recov- 
ered from  the  first-run  theatres,  but  that  their 
profits  were  always  made  from  the  subsequent- 
runs  in  the  cities  and  the  small-town  theatres. 

Fifth,  if  the  industry  is  to  become  so  exclu- 
sive as  indicated  in  the  present  proposal,  why 
not  have  only  one  showing  in  each  state  ?  Or 
only  show  such  ritzy  product  in  Los  An- 
geles, Chicago  and  New  York?  Or  why  not 
have  the  studios  make  product  exclusively  for 
New  York  showings  so  that  only  wealthy  citi- 
zens can  afford  to  travel  to  New  York  to  see 
these  subjects.  Or  perhaps,  better  still,  just 
have  the  actors  and  actresses  appear  on  the 
stage  in  New  York  and  not  bother  with  the 
filming  of  the  product  at  all?  The  possibili- 
ties of  savings  in  "print  cost"  appear  limitless 
in  carrying  this  proposal  to  its  logical  conclu- 
sion. Since  when  has  this  industry  become  so 
exclusive  ? 

Sixth,  there  are  two  ways  of  marketing  any 
product — either  high  prices  with  limited  sales 
or  medium  prices  with  a  large  volume  of  sales. 
This  industry  made  its  greatest  progress  and 
has  always  prided  itself  on  its  mass  appeal 
and  large  volume  of  business  done.  The  pro- 
posals of  Messrs.  Lichtman  and  Feist  are  in 
complete  opposition  to  the  methods  which  made 
the  industry  successful. 

Seventh,  Messrs.  Lichtman  and  Feist  should 
remember  that  it  is  in  the  lesser  priced  sub- 
sequent-runs that  future  patrons  are  developed 
for  the  motion  picture  theatres  of  this  coun- 
try. The  youngsters  who  attend  the  neighbor- 
hood and  small-town  theatres  as  children  are 
the  later  adult  patrons  of  the  deluxe  theatres. 

Eighth,  the  matter  of  high-priced  production 
which  demands  this  new  exclusive  set-up. 
Surely  no  experienced  or  informed  person  in 
this  industry  in  any  connection  will  try  to 
argue  that  a  picture  has  to  be  very  expensive 
to  have  a  wide  and  popular  appeal. 

The  general  attitude  that  we  have  been  able 
to  secure  about  the  whole  proposition  is  that 


the  so-called  exclusive  showing  plan  is  short- 
sighted, unfair,  and  that  it  violates  every  eco- 
nomic and  equitable  principle  in  the  industry, 
but  that  it  is  rather  typical  of  the  ill-consid- 
ered, ill-advised,  and  panicky  plans  that  are 
advocated  from  time  to  time  is  this  industry 
by  certain  groups  that  lack  and  fail  to  develop 
a  long-time  and  far-sighted  view  about  the  in- 
dustry. 

V 

"COULD  OPERATE  .  .  ." 

JAMES    COSTON,    Charge    of    Warner  Theatres, 
Chicago 

My  strictly  personal  reaction  after  reading 
something  of  the  Lichtman  plan  is  .  that  it 
would  no  doubt  effect  certain  economies.  I  be- 
lieve it  could  be  operated  in  smaller  towns 
and  perhaps  even  in  some  key  cities,  but  it  ap- 
pears that  it  would  be  difficult  to  work  in  the 
large  cities  of  the  country. 

V 

"WANTS  TO  WRITE  BOOK  .  .  ." 

FLOYD    BROCKELL,    Midwest    Theatre  Circuit, 
Chicago 

The  Lichtman  idea  opens  a  discussion  on  a 
question  that  is  obviously  tied  in  with  many 
questions  of  fair  and  equitable  practices  in  the 
industry.  I  have  given  Mr.  Lichtman's  ideas 
much  thought,  but  after  giving  consideration 
to  all  that  might  be  said  on  the  subject,  I  would 
need  the  major  part  of  at  least  one  issue  of  the 
Herald  to  give  voice  to  my  reactions. 

V 

"VARIETY  PROGRAMS  .  .  ." 

WILLIAM  EDDY,  Owner  of  Theatres  at  Mt.  Ayr 
ami  Indianola,  Iowa 

I  am  pleased  with  Lichtman  plan  as  working 
toward  a  fair  zoning.  At  Indianola,  16  miles 
from  Des  Moines,  I  used  to  please  patrons  oc- 
casionally with  first  runs,  but  this  year  I  must 
wait  60  to  90  days,  while  at  Mt.  Ayr,  90  miles 
from  Des  Moines,  where  it  is  no  advantage 
to  me,  I  can  get  pictures  sooner.  Any  plan 
must  include  variety  in  the  program. 

V 

"NEW  STAR  VALUES  .  .  ." 

HARRY    H1ERSTE1NER,     Family     Theatre,  Des 
Moines 

New  star  values  can  be  built  up.  I  can  even 
imagine  two  versions  of  the  same  story  with 
a  high-priced  cast  from  the  same  studio. 

V 

"DOUBTLESS  COMING  .  .  ." 

FRANK    RUBEL,    Booker,    Finkchtein's    13  Iowa 
Theatres,  Des  Moines 

The  central  distribution  office  doubtless  is 
coming,  but  there  is  a  question  whether  classes 
of  pictures  and  theatres  can  be  so  clearly 
marked. 

V 

"APPRECIATION  .  .  ." 

/.  W.  DENMAN,  Treasurer,  22  Central  States  Thea- 
tres, Des  Moines 

We  appreciate  the  point  of  view  which  con- 
siders the  question  of  the  small  exhibitor,  as 
well  as  the  million-dollar  one. 

V 

"SUBSIDIZE!  .  .  ." 

S.  A.  SELIG,  Gem  Theatre,  Chicago 

Forty  per  cent,  at  least,  of  the  producer's 
revenue  comes  from  the  small  theatres.  It 
looks  like  an  attempt  to  subsidize  the  small 
houses.  _  I  am  interested  in  how  it  would  affect 
me. 


"INCREASED  PRODUCT  . 

GEORGE  HENGER,  Zone  Manager,  Warner  Thea- 
tres, Oklahoma  City 

The  suburb  and  subsequent-run  houses  on 
any  circuit  would  have  to  have  product  from 
some  source  which  would  probably  mean  the 
increased  output  of  Class  B  pictures  from  the 
producers  if  second-run  houses  were  deprived 
of  subsequent  A  pictures. 

V 

"UNPROFITABLE  .  .  ." 

H.  J.  GRIFFITH,  Griffith  Brothers  Circuit,  Okla- 
homa City 

It  would  be  an  unprofitable  scheme  for  the 
smaller  towns  in  that  top  prices  are  hardly 
ever  beyond  35  cents  and  the  public  cannot 
as  a  rule  afford  more,  yet  their  houses  are 
strictly  A. 

V 

"HURT  'B'  BUSINESS  .  .  ." 

/.  R.  STRIBLING,  Rialto  Theatre,  Oklahoma  City 
It  would  lop  B  houses'  business  considerably 
because  the  public  would  shy  at  pictures  that 
never  play  the  A  houses. 

V 

"SEEKS  SOLUTION  .  .  ." 

FRED  MEYER,  President,  Motion  Picture  Theatre 
Owners  of  Wisconsin  and  Upper  Michigan 
So  much  may  be  said  pro  and  con  on  the 
Lichtman  plan  that  I  would  feel  reluctant  to 
voice  any  personal  or  official  opinion  until  I 
know  considerably  more  than  has  appeared  in 
print  up  to  the  present  time. 

I  have  no  doubt  but  that  the  suggestion  made 
will  be  thoroughly  discussed  at  our  convention 
next  month.  If,  between  now  and  then,  the 
distributors  would  find  it  possible  to  work  out 
some  reasonable  uniform  zoning  plan,  one  that 
will  not  subject  them  or  the  participants  to 
investigation— if  that  could  be  done,  I  am  sure 
it  would  automatically  take  care  of  the  double 
feature  evil  and  all  others  which  have  placed 
this  industry  in  the  condition  we  are  in  today. 

V 

"WOULD  CLOSE  25%  .  .  ." 

NATHAN  SALMON,  President,  New  Mexico  The- 
atre Owners  Association 

Who  could  determine  whether  or  not  a  pic- 
ture is  Class  A  or  Class  B  other  than  the 
public,  and  after  they  have  seen  the  picture, 
what  advantage  would  there  be  in  classing 
same  ? 

Are  they  going  to  force  such  a  plan  whereby 
the  poor  or  laboring  class  could  not  afford  to 
see  a  good  picture  but  would  have  to  be  satis- 
fied in  seeing  only  cheap  and  inferior  pictures? 

Who  could  definitely  state  as  to  which  the- 
atre is  a  Class  A  house  and  which  a  Class  B 
if  two  competitive  theatres  in  the  same  town 
are  equivalent? 

Such  a  plan  would  close  more  than  25% 
of  the  theatres. 

Why  do  they  always  work  on  plans  that 
mean  more  to  the  distributor  and  less  to  the 
exhibitor?  Would  it  not  be  better  to  take  the 
exhibitor  in  mind,  for  after  all  he  is  the  one 
who  has  made  it  possible  for  the  distributor? 

Millions  of  dollars  are  invested  in  theatres 
owned  by  independent  exhibitors.  Would  it  be 
wise  to  close  these,  for  certainly  the  plan  as 
formed  by  Lichtman  runs  only  to  chains  owned 
by  the  distributors? 

Why  jeopardize  one  of  the  leading  industries 
of  the  nation?  You  need  the  local  exhibitors. 
They  are  the  back-bone  of  your  legislation  in 
their  respective  communities.  Bear  them  in 
mind  the  same  time  you  do  the  large  chain- 
owned  theatres. 


May    2  1,    193  2 


MOTION    PICTURE  HERALD 


13 


<TvDO  NOT  FEEL  IT  IS  PRACTICAL" 


"ADVANTAGES  AND  .  .  ." 

MORRIS  A.  MECHANIC,  New  Theatre,  Baltimore 
This  has  its  advantages  and  disadvantages, 
but  it  does  not  seem  practical  nor  feasible  that 
the  producers  can  lose  the  revenue  from  subse- 
quent runs.  Now  to  counteract  that  it  is  pos- 
sible that  they  may  want  to  freeze  out  the 
smaller  houses  to  get  all  the  revenue  for  the 
big  houses  they  control.  In  other  words,  they 
may  not  care  whether  they  bankrupt  the  small 
houses,  but  they  do  care  about  the  big  houses 
because  the  distributors  own  many  of  them. 

It  is  a  question  as  to  which  method  will 
mean  the  most  money  for  them  and  whether 
they  can  make  more  money  in  the  large  houses 
by  an  elimination  of  the  subsequent  runs.  If 
they  can  prove  they  can  get  along  without  the 
smaller  theatres  they  will  not  even  bother  with 
them. 

V 

"SUBSEQUENTS  GIVE  REAL  PROFIT  .  .  ." 

CHARLES  CLARKE,  Manager,  Warners'  Metropoli- 
tan Theatre,  Baltimore 

I  think  the  producers  will  find  the  neighbor- 
hood or  subsequent  run  houses  are  turning  in 
a  profit  far  in  excess  than  the  downtown  houses 
can  do  even  though  they  would  be  loaded  to 
capacity  for  the  full  length  of  the  time  they 
are  open,  taking  into  consideration  the  property 
investment  and  the  amount  of  overhead.  Of 
course  this  may  not  hold  good  in  every  town, 
but  take  the  Durkee  theatres  here  for  instance. 
I  think  they  will  find  those  theatres  will  turn 
in  a  profit  for  the  producers  that  they  could 
never  hope  to  realize  just  from  downtown  show- 
inn's.  Put  in  a  few  words,  the  subsequent  or 
neighborhood  houses  give  the  producers  the 
real  profit  on  their  investment. 

V 

"MUST  PLAY  FAIR  .  .  ." 

FRED  DOLLE,  Fourth   Avenue   Amusement  Com- 
pany, Louisville 

After  reading  the  article  carefully  and  con- 
sidering the  problem  from  various  viewpoints, 
I  do  not  feel  that  it  is  practical.  It  may  be 
sound  theoretically,  but  the  second  run,  or  Class 
A  and  B  houses  are  entitled  to  film.  Their 
business  has  been  built  on  the  promise  of  prod- 
uct. The  thought  that  independents  could  fill 
their  requirements  is  not  sound,  in  that  they 
could  not  pay  prices  that  would  enable  inde- 
pendents to  produce  pictures  for  their  use.  It 
would  aid  the  first  run  house  in  attendance, 
but  the  producer  would  have  to  get  a  higher 
price  from  the  first  run,  and  the  latter  couldn't 
stand  the  "gaff." 

The  first  run  house  needs  protection  against 
30-  to  42 -day  subsequent  runs,  or  less.  I  favor 
from  90  days  to  six  months.  If  the  consumer 
knew  that  he  could  not  see  a  picture  second  or 
third  run  soon,  they  would  not  wait,  but  would 
crowd  in  for  the  first  run.  This  would  give 
the  first  run  house  ample  protection,  and  fully 
solve  the  problem.  After  all  the  producers 
must  play  fair  with  the  exhibitors.  Any  pro- 
gram that  would  break  the  Class  B  and  C 
owners,  would  seriously  affect  the  producers. 

V 

"CIRCULATION  .  .  ." 

THOMAS  D.  GOLDBERG,  Owner  of  W  albrook  anil 
Harford  Theatres,  Baltimore 

The  motion  picture  industry  is  a  mass  busi- 
ness instead  of  a  class  business  and  producers 
and  distributors  should  guide  their  activities 
accordingly.  In  my  judgment,  as  far  as  the 
first-run  subsequent  nouses  are  concerned,  I 
don't  think  it  practical.  The  plan  as  outlined 
I  do  not  think  is  practical  nor  can  it  be  worked 
out  in  a  practical  fashion  as  far  as  selling  to 
first  run  residential  houses.    I  don't  think  it 


ROADSHOWED 
FOUR  DAYS 

After  playing  four  days  at  $1.50 
top  at  the  Princess  theatre  in  Akron, 
Ohio,  the  roadhrow  engagement  of 
"Grand  Hotel"  was  brought  to  a  close 
in  that  city.  The  established  admis- 
sion price  at  the  Princess  has  been  15 
cents. 


would  be  practically  profitable  for  producers. 
No  producer  can  exist  with  a  limited  amount 
of  circulation.  Absolutely  not !  Producers,  in 
order  to  have  profitable  business  on  their  pic- 
tures must  have  circulation,  that's  all ! 

They  are  in  the  same  position  as  a  newspaper. 
If  it  went  out  and  said  it  was  going  to  sell  a 
certain  number  of  papers  to  a  certain  class  of 
people  and  a  certain  number  of  papers  to  an- 
other class  of  people,  the  paper  couldn't  exist, 
because  there  aren't  enough  classes  to  be  di- 
vided among  to  give  the  paper  results.  They 
must  have  circulation  in  order  to  exist.  When 
they  make  exclusive  sales,  they  curtail  their 
production  and  distribution  and  therefore  cut 
their  revenue  accordingly. 

They  may  have  to  do  something  about  dis- 
tribution but  that  isn't  the  way  to  do  it.  The 
plan  would  not  be  practically  possible  for 
either  the  producer  or  the  exhibitor.  In  the 
first  place  the  nrice  would  be  so  high  that  they 
would  demand  from  the  exhibitor  that  it  would 
be  impossible  to  make  any  money. 

V 

"RIDICULOUS!  .  .  ." 

RENE  BRUNET,  Imperial,  New  Orleans 

Ridiculous!  It  would  eliminate  them  (sub- 
sequent runs)  altogether.  Instead  of  trying 
for  better  pictures,  their  minds  (distributors') 
are  in  a  different  channel. 

V 

"NO  NEED  TO  WORRY  .  .  ." 

HARRY  SWITOW,  Switow  Amusement  Company, 
Louisville 

I  don't  believe  that  we  need  worry  over  any 
such  radical  departure.  The  producers  are  in 
no  position  to  force  any  such  issue  as  that  at 
this  time,  as  it  would  reduce  earnings  of  their 
films,  and  the  first  run  houses  could  not  pay 
more  than  they  are  now  paying,  and  if  they 
lost  revenue  from  second  or  third  runs,  they 
would  be  up  against  it.  Again,  you  would 
never  get  all  of  the  larger  producers  to  agree 
to  any  such  plan.  I  feel  that  most  of  the  first 
run  prospects  see  the  films  first-run  anyway. 
Rather  than  pay  an  extra  price  they  would  see 
a  cheaper  picture.  I  doubt  whether  it  would 
materially  increase  attendance  for  first  run. 

V 

"WOULDN'T  AFFECT  B  PRODUCT  .  .  ." 

HUGH    C.    ANDREWS,    Lyceum    Theatre,  Min- 
neapolis 

The  show  business  is  built  on  the  psychology 
of  shutting  some  people  out  to  make  them  all 
want  to  get  in  and  that  is  what  an  exclusive 
run  would  do.  I  don't  believe  it  would  affect 
the  merit  of  the  Class  B  product  at  all,  unless 
it  made  it  better.  It  might  put  some  pep  into 
some  of  the  secondary  companies  that  are  now 
trying  to  make  grand  super-spectacles. 


"SPLENDID"  FOR  PRODUCERS  .  .  . 

L.  M.  GARMAN,  Vantages  Theatre,  Kansas  City 

It  is  a  splendid  idea  from  the  producers' 
standpoint.  Certainly  first  runs  should  be  as- 
sured freedom  from  cut-throat  subsequent  run 
competition.  The  innovations  will  result  in 
much  good  if  Class  A  theatres  will  get  first- 
class  product;  but  if  the  product  will  be  only 
of  program  proportions,  the  plan  will  fail.  If 
the  new  system  will  be  practical  as  a  whole 
remains  to  be  seen.  The  classification  method 
will  bring  back  vaudeville  to  Class  B  houses 
and  may  well  herald  the  return  of  first-class 
exclusively  vaudeville  theatres.  A  continuous 
supply  of  box  office  pictures  will  build  steady 
patronage  for  Class  A  houses. 

-  V 

"BENEFIT  DE  LUXE"  .  .  . 

R.  R.  BIECHELE,  Osage  Theatre,  Kansas  City,  Kan- 
sas, and  formerly  Regional  Vice-President  MPTOA 
The  industry  has  avowedly  been  striving  to 
educate  the  masses  to  an  appreciation  of  the 
motion  picture,  and  to  elevate  and  inspire  them. 
If  the  proposed  systems  were  in  effect,  those 
unable  to  afford  the  price  of  a  seat  at  a  de  luxe 
Class  A  theatre  would  be  denied  the  privilege 
of  the  message  of  the  screen  and  of  seeing 
worth  while  pictures.  The  plans  would  place 
a  premium  on  a  patron's  ability  to  pay  for  that 
which  it  has  been  our  announced  intention  to 
give  him.  But  I  can  see  where  the  reforms 
advanced  would  benefit  deluxe  runs  in  certain 
situations. 

V 

"WILL  STABILIZE"  .  .  . 

GLEN  W.  DICKINSON,  President,  Dickinson  The- 
atres, Inc. 

The  exclusive  run  plan  will  stabilize  the  in- 
dustry. As  far  as  individual  cities  are  con- 
cerned, it  is  the  only  feasible  system.  But  if 
it  will  involve  a  system  of  zoning  whereby 
small  towns  will  be  discriminated  against  in 
favor  of  larger  nearby  situations,  it  will  kill 
off  the  little  fellow  that  is  striving  hard  for 
existence.  Small  towns  certainly  would  protest 
if  their  pooulation  were  attracted  to  larger 
cities  given  exclusive  run  of  the  best  pictures. 
Their  Chambers  of  Commerce  would  not  stand 
for  it. 

V 

"NOT  PRACTICAL"  .  .  . 

/.  LAWRENCE  SCHANBERGER,  Keith's  Theatre, 
Baltimore 

I  don't  think  it  is  very  practical.  Each  pic- 
ture usually  gets  about  one-third  of  its  invest- 
ment back  from  its  first  runs  and  two-thirds 
from  the  subsequent  runs,  in  my  opinion.  Some 
years  ago,  prices  were  about  half  of  what  they 
are  now,  especially  for  houses  of  the  type  of 
Keith's,  but  I  can't  buy  pictures  like  that  any 
more ;  the  prices  now  are  very  high. 

V 

"IN  FAVOR"  .  .  . 

HERMAN  C.   WEINBERG,  Europa  Theatre  (267- 

seat  foreign  film  house),  Baltimore 

I'm  in  favor  of  it  for  the  same  reason  that 
a  legitimate  theatre,  when  it  puts  on  a  good 
play,  runs  from  two  to  three  months  at  about 
$2  top  price,  without  any  fear  of  subsequent 
runs.  For  that  reason,  good  pictures  can  also 
be  shown  under  the  same  policy  at  first  run 
houses. 

Briefly,  if  a  picture  is  shown  to  the  public 
in  a  first  run  house  and  the  public  knows  that 
it  will  not  be  shown  subsequently  for  a  smaller 
price  they  will  all  flock  to  the  first-run  house 
to  see  it.  It  works  on  the  same  plan  as  a 
theatrical  road  engagement.  People  know  they 
will  not  be  able  to  see  the  production  for  less 
so  they  attend  the  house  where  it  is  first  pre- 
sented. 


14 


MOTION    PICTURE  HERALD 


May    21,  1932 


CpWOULD  HURT  SMALL  THEATRES" 


"A  HATCHET"  .  .  . 

BERTRAND  KIERN,  Happy  Hour  Theatre, 
New  Orleans 

Film  rental  should  be  proportionate  to  the 
run  of  the  picture,  decreasing  as  it  goes  into 
subsequent  run  houses.  The  answer  to  all 
trouble  would  be  if  producers  would  make  bet- 
ter pictures,  most  of  this,  then,  would  be  un- 
necessary. To  my  opinion  I  think  the  plan  is 
a  hatchet  to  "chisel"  you  right  out  of  the  busi- 
ness. I  understand  the  producing  companies 
will  not  bother  with  advertising  next  year,  only 
appointing  one  company  to  do  it.  They  seem 
to  have  lost  their  value. 

V 

"BAD  FOR  INDUSTRY  .  .  ." 

H.  P.  GREEN,  Owner  and  Operator  of  Five 
Neighborhood  Theatres  at  Minneapolis 
I  don't  think  it  would  be  good  for  the  pro- 
ducers and  the  policy  would  hurt  the  small 
theatres.  I  think  it  would  result  in  some  pic- 
tures being  skimped  for  the  production  of  the 
Class  A  features.  That  would  be  bad  for  the 
industry  and  after  the  public  got  a  look  at 
Class  A  material  it  might  decide  that  that 
wasn't  as  good  as  it  expected  and  refuse  to 
pay  the  prices  asked.  This  business  must  have 
volume  to  make  a  profit  and  I  don't  believe 
this  is  the  way  to  get  it. 

V 

"STRONGLY  IN  FAVOR  .  .  ." 

ELMER  C.  RHODEN,  Division  Manager,  Fox-Mid- 
west Theatres,  Kansas  City 

I  am  strongly  in  favor  of  a  plan  that  will 
assign  a  certain  type  of  product  to  a  certain 
class  of  theatre  on  an  exclusive-run  basis, 
based  on  demand  at  particular  houses,  quality 
of  pictures  and  ability  of  patrons  to  pay.  A 
circuit  enters  into  destructive  competition  with 
itself  when  it  plays  a  picture  in  a  Class  A 
house  and  subsequently  in  a  Class  B  house  at 
a  lower  admission.  The  trend  is  toward  ex- 
clusive runs.  Age  of  pictures  should  never 
be  the  determining  factor  of  cost  or  order  of 
run.  The  innovation  will  be  a  boon  to  independ- 
ent production. 

V 

"IT'S  A  BLUFF  .  .  ." 

JULIUS  GOODMAN,  Operating  Ideal,  Astor  and 
Cameo,  Baltimore 

I  feel  that  the  exchanges  have  been  successful 
all  these  years  selling  pictures  to  the  subsequent 
as  well  as  the  first  runs  and  I  see  no  reason 
why  they  should  change  that  policy  because 
if  they  suddenly  stop  selling  to  the  subsequent 
runs  there  are  some  fellows  who  are  smart 
who  will  make  pictures  to  release  to  the  sub- 
sequent runs.  I  don't  see  why  any  company 
can  get  so  cocky,  because  only  about  ten  per 
cent  of  the  pictures  make  any  money  and  if 
50  are  bought  only  five  are  good  and  45  are 
not.  Those  producers  that  try  this  method 
out  by  releasing  to  the  first  run  houses  and  not 
to  the  subsequent  runs  are  simply  going  to 
dig  their  own  graves.  I  personally  believe  that 
it's  a  bluff.  But  I  think  they're  too  broad- 
minded  to  do  those  things.  I  don't  think  they 
will  go  through  with  it. 

V 

"NOTHING  TO  WORRY  ABOUT  .  .  ." 

ED  DUBINSKY,  President  and  General  Manager, 
Publix-Dubinsky  Theatres,  Kansas  City 
Exclusive  runs  are  the  only  salvation  for 
downtown  first-run  situations ;  it  is  the  only 
way  they  can  stay  alive.  The  country  is  over- 
seated  and  it  is  my  thought  that  by  closing 
some  houses,  merging  competitive  situations 
and  buying  exclusive  runs,  Class  A  theatres 
will  be  able  to  survive.  The  subsequent  run 
and  independent  exhibitor  has  nothing  to  worry 
about.  There  will  always  be  sufficient  product 
to  take  care  of  these  theatres. 


ALLIED  CHECKS 
OVERSELLING 

In  an  effort  to  minimize  summer 
theatre  closings  in  its  territory,  the  Al- 
lied Theatre  Owners  of  Iowa  and 
Nebraska  is  canvassing  members  to  de- 
termine which  exhibitors  have  been 
oversold  and  require  immediate  as- 
sistance in  the  form  of  an  adjustment 
of  film  rentals  in  order  to  remain  open. 
In  a  questionnaire  being  mailed  to  ex- 
hibitors, the  association  asks  whether 
the  exhibitor  will  be  able  to  stay  open 
if  he  is  unable  to  obtain  a  reduction, 
and  whether  he  favors  the  organization 
of  a  relief  committee  for  the  purpose 
of  helping  distressed  exhibitors. 

Other  information  sought  in  the 
questionnaire  is  the  average  cost  of 
features  to  the  exhibitor;  whether  he 
feels  he  is  oversold,  and  if  so,  by  which 
companies;  whether  he  has  been  re- 
fused any  recent  requests  for  rental 
adjustments;  whether  he  finds  the 
MGM  percentage  policy  profitable, 
and  his  opinion  on  the  organization's 
plan  to  work  out  an  arbitration  sys- 
tem with  distributors  in  the  Omaha 
and  Des  Moines  territories,  and 
whether  the  association  should  retain 
legal  counsel  to  assist  in  adjusting 
contracts  in  the  event  distributors  re- 
fuse to  cooperate  on  arbitration  and 
insist  on  "strict  performance  of  con- 
tracts, regardless  of  the  depression." 

The  association  will  present  its  find- 
ings to  distributors  in  its  territory  af- 
ter May  25,  by  which  time  it  expects 
to  conclude  its  survey  of  local  con- 
ditions. 


"FOR  AND  AGAINST  .  .  ." 

JOE  GOLDBERG,  Big  Feature  Rights  Corporation, 
Louisville 

There  are  many  things  that  can  be  said  for 
and  aeainst  such  a  plan.  However,  I  feel  like 
it  is  something  that  we  are  not  likely  to  see  in 
actual  operation  for  many  a  day,  or  perhaps 
many  a  year — if  ever. 

V 

"TOO  BIG  FOR  CARELESSNESS  .  .  ." 

LEE   GOLDBERG,  in   charge   of   Warner  Brothers 
Theatres  in  Kentucky 

It  is  a  matter  that  will  have  to  be  fully 
worked  out  over  the  round  table.  It  is  too  big 
for  any  carelessness  to  creep  in. 

V 

"CAN'T  AFFORD  ROAD  SHOWS  .  .  ." 

WILLIAM  K.  SAXTON,  Manager,  Loeu/s  Century, 
Stanley,  Parkway,  Valencia  at  Baltimore 
Particularly  at  this  time,  there  are  many 
people  who  cannot  afford  to  pay  the  road  show 
or  the  first-run  prices  of  admission.  Therefore, 
the  public,  having  only  a  small  amount  to 
spend,  would  naturally  force  the  distributors 
and  the  producers  to  show  their  pictures  in  the 
subsequent-run  theatres  if  they  want  their  pic- 
tures to  be  seen  by  the  majority  of  the  people 
today. 


"SERIOUS  BLOW"  .  .  . 

W.  D.  FULTON,  Vice-President,  Independent  The- 
atre Owners  of  Kansas  City,  and  Manager  of 
South  Town  Theatres  Company,  Kansas  City 
The  proposed  reforms  would  be  the  most 
serious  blow  ever  dealt  the  industry.  The  basic 
principle  of  the  business  since  its  infancy  has 
been  to  provide  mass  entertainment  by  under- 
selling the  legitimate  theatre.  Producers  like 
Carl  Laemmle  and  Adolph  Zukor  have  amassed 
fortunes  on  this  principle.  The  proposed  sys- 
tems would  alienate  the  masses  and  kill  the 
goose  that  lays  the  golden  eggs.  The  root  of 
popularity  has  been  derived  from  the  small, 
suburban  theatres.  Children  do  not  attend 
downtown  theatres;  take  the  better  product 
away  from  them  and  you  wean  them  from  the 
theatre.  Distributors  know  little  or  nothing 
about  the  exhibitors'  problems.  Should  they 
be  allowed  to  designate  pictures  for  our  pa- 
trons? The  public  would  resent  this  financially 
and  politically.  I  foresee  a  public  demand  for 
legislation  to  correct  abuses  certain  to  arise. 

V 

NEITHER  PLAN  .  .  . 

HENRY    LAZARUS,    Newcomb    and  Wonderland 
Theatres,  New  Orleans 

Under  Lichtman's  plan,  houses  would  be 
arbitrarily  classed  as  A  and  B  with  no  con- 
sideration taken  of  audience  taste.  I  can't  see 
how  the  large  theatres  could  go  strictly  on  a 
quality  product,  while  the  smaller  houses,  pre- 
sumably Class  B,  some  of  which  have  family 
audiences  of  culture,  could  be  expected  to  run 
with  the  cheaper  product.  It  is  unfair  to 
force  on  the  B  houses  a  type  of  picture  con- 
sciously made  for  what  "snooty  minded"  ex- 
ecutives would  consider  the  "public,"  and  which 
would  be  made  with  some  contempt.  The  idea 
of  a  central  booking  office  commends  itself  from 
an  economical  viewpoint,  but  it  savored  too 
much  of  monopoly  to  meet  favor  with  inde- 
pendents. 

For  Mr.  Feist's  plans,  I  can  say  still  less.  He 
has  no  thought  of  houses  such  as  the  ones  I 
operate.   The  plan  is  typical  of  MGM. 

V 

"A  BOOMERANG  .  .  ." 

E.  VAN  HYNING,  President,  Motion  Picture  The- 
atre Owners  of  Kansas  and  Missouri 
The  tremendous  popularity  of  screen  enter- 
tainment today  is  a  natural  outgrowth  of  its 
long  availability  to  one  and  all  at  a  low 
admission  tariff.  Depriving  the  greater  part  of 
the  public  of  better  motion  pictures  will  prove 
a  boomerang  to  the  entire  industry.  As  a  civic 
worker,  I  feel  that  the  distribution  systems 
proposed  will  be  a  detriment  to  the  small  towns, 
which  are  sufficiently  penalized  by  commercial 
attractions  in  larger  neighboring  towns.  Where 
will  the  producers  get  enough  prints  to  supply 
exclusive  runs  in  large  cities  under  the  Class 
A  designation?  My  snap  judgment  is  that 
either  plan  is  not  feasible. 

V 

"PIPE  DREAMS!"  .  .  . 

JAY  MEANS,  President,  Independent  Theatre  Own- 
ers of  Kansas  City 

Just  more  of  the  big  ideas  and  pipe  dreams 
of  the  producers.  By  putting  the  plans  into 
effect,  the  producers  will  find  they  are  not 
practical.  Exclusive  Class  A  runs  will  suffer 
most  because  most  people  will  not  pay  a  high 
price  when  they  can  see  an  equally  good  show 
— albeit  different  pictures — at  a  lower  admis- 
sion. The  new  systems  will  indirectly  result 
in  a  boon  to  the  industry  since  they  will  en- 
courage independent  production  which  will  be 
unhampered  by  old  methods  and  under  skillful 
supervision  will  evolve  new  ideas.  There  will 
be  a  lot  of  independent  pictures  made  next 
season  and  I'm  glad  of  it. 


May   2  1,  1932 


MOTION    PICTURE  HERALD 


15 


q  LOCAL  EFFECTS  DEEPLY  STUDIED 


Opinion  Divided,  Special  Local 
Interviews  JVith  Managers  Show 


Special  key  city  correspondents  were  dele- 
gated to  interview  various  representative 
circuit  and  independent  theatre  owners  in 
their  territory  for  a  consensus  of  local  opin- 
ion regarding  the  proposed  changes  in  the 
structure  of  distribution  and  exhibition  as 
outlined  last  week  by  Felix  Feist  and  Al 
Lichtman.  Generally,  circuit  operators  and 
managers  were  reluctant  to  discuss  the 
changes,  referring  all  queries  to  home  office 
executives  in  New  York.  In  New  Orleans, 
they  indicated  that  independents  would  only 
have  trouble  when  the  classification  of  the- 
atres developed.  The  zoning  and  protection 
situation  in  New  Orleans  is  not  satisfactory 
to  the  independents  even  in  its  present  form. 
Up  in  Providence,  small  independent  oper- 
ators said  they  did  not  know  what  angle  to 
take  yet,  while  out  in  Cleveland  none  would 
comment — either  independent  or  circuit  rep- 
resentatives— because  of  the  pending  monop- 
oly suit  against  distributors. 

Heated  protest  to  the  plans  developed  imme- 
diately in  Houston,  where  independents,  led  by 
Will  Horwitz,  voiced  a  vigorous  denunciation 
of  the  suggested  changes.  While  Tampa's  cir- 
cuit operators  were  reluctant  to  comment,  the 
majority  appeared  to  be  against  both  Licht- 
man's  and  Feist's  proposals.  The  plans  did  not 
set  well  with  independent  operators.  They  said 
they  see  the  stars  whom  they  have  helped  to 
popularize  "eliminated"  for  them. 

Birmingham  Favors  Plan 

The  trend  of  opinion  among  Birmingham 
circuit  operators  is  towards  some  such  plan 
as  Lichtman  proposes.  Their  conviction  seems 
fixed  that  something  must  be  done  at  once  to 
protect  first-run  houses.  Independent  operators 
in  the  same  town  lean  towards  the  idea  of  sub- 
sequent runs,  contending  that  Lichtman's  plan, 
or  anything  similar  to  it,  will  deprive  many  of 
the  masses  of  the  type  of  entertainment  which 
they  now  enjoy. 

In  Cincinnati,  a  few  independents  who  would 
operate  the  proposed  "Class  B"  houses,  ex- 
pressed themselves  favorably  and  in  accord, 
feeling  that  such  a  move  would  eliminate  the 
first  run  competition  which  now  exists,  and 
enable  them  to  play  Class  B  pictures  day  and 
date,  if  desired,  with  the  higher  rating  pictures 
at  the  Class  A  houses,  and  without  regard  to 
the  present  protection  delay.  The  patron,  they 
said,  would  thus  be  comparable  to  a  shopper 
for  merchandise,  being  able  to  take  his  choice 
of  offerings,  and  receiving  entertainment  value 
in  proportion  to  the  amount  paid  for  it.  They 
felt,  too,  that  they  would  thus  also  be  able  to 
attract  considerable  of  the  Class  A  patronage 
at  times,  figuring  that  a  patron  would  be  in- 
clined to  attend  a  first  run  Class  B  picture, 
regardless  of  whether  he  might  also  be  a  regu- 
lar patron  of  the  Class  A  houses. 

Lone  Independent  Opposes 

San  Antonio  exhibitors  who  are  in  favor  of 
the  plans  include  W.  J.  Lytle,  general  manager 
for  Publix  theatres  at  San  Antonio,  and  L.  R. 
Pierce,  manager  of  the  RKO-Majestic.  The 
only  opposing  showman  in  this  city  who  is 
against  the  new  plans  is  Eph.  Charnisky,  man- 
ager of  the  Palace  theatre. 

Inquiries  among  several  leading  exhibitors  in 


Virginia  as  to  the  projected  plan  to  eliminate 
subsequent  runs  of  better  pictures  elicited  in- 
formation to  the  effect  that  such  a  plan  had 
been  expected,  but  no  one  could  say  when  it 
would  begin. 

Wisconsin  exhibitors  see  various  objections 
to  the  new  plan  of  distribution  presented  by 
Al  Lichtman,  which,  they  say,  however,  if 
ironed  out  may  prove  a  satisfactory  vehicle. 
Their  contention  is  that  such  a  classification 
will  improve  business  theoretically  for  the  Class 
A  houses  and  make  it  worse  for  the  Class  B 
theatres,  thus  resulting  ultimately  in  (fewer 
houses.  Also  classification  will  have  to  be 
arranged  according  to  territories. 

Vigorous  Opposition  in  Indianapolis 

The  independent  exhibitors  of  Indianapolis 
are  vigorously  opposed  to  the  plan  of  distribu- 
tion proposed  by  Al  Lichtman  and  Felix  Feist. 
They  say  the  de  luxe  houses  do  not  need  to 
fear  the  small  neighborhood  theatre  because 


the  de  luxe  has  much  more  to  offer.  They 
claim  that  it  is  uneconomic  and  that  it  would 
do  away  with  competition.  The  representatives 
of  the  chain  theatres  were  mostly  in  favor  of 
this  plan.  They  claim  that  they  spend  a  lot 
of  "hard  earned"  money  on  a  campaign  for  a 
picture  and  then  the  public  waits  until  it  gets 
to  the  neighborhood.  Something  must  be  done, 
they  say,  and  this  looks  like  it  might  be  the 
thing. 

Louisville  exhibitors  and  exchange  men,  in 
discussing  the  plan  for  elimination  of  subse- 
quent runs,  ~^r>ear  to  feel  that  something  is 
going  to  have  to  be  done  for  the  protection  of 
the  first  run  houses,  but  feel  that  any  proposal 
will  have  to  be  given  long  and  serious  consid- 
eration, discussed  across  a  round  table,  and 
every  angle  exposed  to  every  argument  avail- 
able, before  any  action  can  or  should  be  taken. 
Any  such  plan  is  radical  in  the  extreme,  they 
claim. 

The  gist  of  the  suggestions  offered  at  Louis- 
ville were  that  the  first  run  or  Class  A  house 
should  be  given  full  protection,  and  that  instead 
of  a  30  to  42  day  lapse  between  first  and  sub- 
sequent runs  the  time  should  be  not  less  than 
90  days.  When  the  suggestion  of  six  months 
was  made,  it  was  contended  that  it  would  be 
too  long,  and  that  the  producer  probably  would 
object,  in  that  it  would  mean  an  investment 
idle  too  long. 


"Might  Be  Good  for  Company  IVith 
Limited  Releases, "  Declares  Kent 

"Give  me  quality  pictures  and  I'll  sell  tion  and  careful  study.  They  might  present 
them  under  any  plan!" — Sidney  R.  Kent.        legal  complications." 

Only  recently,  in  addressing  leaders  of 
the  industry,  attending  a  coast  meeting  of 
the  Academy  of  Arts  and  Sciences,  Kent 
said,  "It  is  vastly  more  important  that  this 
industry  come  back  right  than  that  it  come 
back  within  two  or  three  months,  only  half 
cured  of  the  things  from  which  it  suffers 
today."  Continuing,  he  said :  "A  good  pic- 
ture, made  at  the  right  price,  can  still  gather 
together  a  big  audience  and  make  money  for 
its  producers." 

One  reason  for  current  conditions  in  dis- 
tribution, according  to  Kent,  is  that  "too 
much  of  the  distribution  division  has  been 
left  in  the  hands  of  the  theatre  departments 
instead  of  in  the  hands  of  the  distributing 
department,  and  therefore  the  system  of 
distribution  has  made  little  or  no  progress 
in  the  past  five  years." 

'Advertising  in  the  picture  business  is  a 
lost  art,"  Kent  remarked.  He  said  he  has 
long  since  recognized  the  need  for  approxi- 
mately 25  pictures  of  true  road  show  calibre 
annually,  from  all  sources,  which  should  be 
"Barnum-ed  and  Bailey-ed  and  otherwise 
extensively  ballyhooed.  At  present  we  allow 
the  film  to  creep  out  of  a  can  and  onto  a 
machine  and  we  then  expect  it  to  sell  itself 
from  that  point  on.  It  can't  be  done,  if  we 
expect  results." 

"Although  protection  must  undergo 
changes,"  Kent  suggests  that  "extended 
protection  should  be  given  to  the  type  of 
production"  indicated.  Just  how  the  zoning 
system  should  be  changed,  Kent  admitted  he 
did  not  know.  "That,  too,  needs  close 
study,"  he  said. 


Suggested  changes  in  the  distribution 
structure  of  the  industry  as  proposed  last 
week  by  Al  Lichtman,  of  United  Artists, 
and  by  Felix  Feist,  of  Metro,  whereby  pic- 
tures and  theatres  would  be  segregated  into 
two  distinct  quality  groups,  struck  an  unre- 
sponsive chord  in  Sidney  R.  Kent,  presi- 
dent of  Fox  Film  Corporation  and  one  of 
the  industry's  authorities  on  motion  picture 
distribution  and  its  problems.  There  have 
been  few  important  changes  or  movements 
concerning  distribution  evolved  in  the  past 
decade  with  which  Kent  has  not  been  promi- 
nently identified.  He  was  intimately  asso- 
ciated with  the  various  5-5-5  conferences 
which  took  under  advisement  a  few  years 
ago  a  new  form  of  contractual  relationship 
between  distributor  and  theatre  owner,  and 
is  probably  the  strongest  advocate  of  block 
booking. 

Kent  was  interviewed  aboard  the  Twen- 
tieth Century  Limited,  en  route  to  New 
York  following  a  visit  to  the  Fox  studios  in 
California  as  he  came  eastward  to  open  the 
company's  sales  convention. 

Kent  predicted  that  a  new  "down-to- 
earth"  spirit  in  Hollywood  would  be  re- 
flected favorably  in  next  season's  films.  He 
said  that  the  Coast  realizes  now  that  some- 
thing must  be  done  to  change  conditions. 

While  reluctant  to  discuss  the  Lichtman 
or  Feist  suggestions,  Kent  said  Lichtman's 
plan  "might  be  a  good  one  where  a  com- 
pany handles  a  limited  number  of  releases 
annually." 

"Any  plan  needs  very  serious  considera- 


6 


MOTION    PICTURE  HERALD 


May    21,  1932 


LICHTMAN  ADVOCATES  A  DIVISION 
OF  PRODUCT  FOR  TYPES  OF  HOUSES 


MPTOA  President  Says  Better 
Films  Should  Show  in  "Class" 
Houses  in  Large  Cities;  Should 
Not  Play  "Dime"  Theatres 

All  companies  would  make  52  "very  high 
class"  attractions  each  year,  which  would 
appeal  only  to  class  audiences,  and  be  shown 
in  the  large  cities  in  theatres  catering  to 
class  audiences  for  extended  runs,  accord- 
ing to  a  distribution  plan  which,  advocated 
by  M.  A.  Lightman,  president  of  the  Mo- 
tion Picture  Theatre  Owners  of  America, 
takes  its  place  for  the  consideration  of  the 
industry  at  large  beside  those  offered  last 
week  by  Al  Lichtman  of  United  Artists  and 
Felix  Feist  of  MGM.  , 

Elaborating,  Lightman  pointed  out  that, 
according  to  his  plan,  these  pictures  would 
be  shown  in  the  large  cities  to  all  class 
theatres,  instead  of  showing  in  one  theatre 
exclusively.  These  several  theatres  would 
be,  says  Lightman,  "all  carefully  selected 
accounts,  willing  to  grant  reasonable  ex- 
hibition rights  to  the  prior  run  and  in  turn 
be  reasonably  protected  on  subsequent  runs." 

Pointing  out  that  there  is  "something 
radically  wrong  with  our  present  system  of 
distribution,"  Lightman  goes  on  to  say : 

"It  has  been  suggested  that  exclusive 
runs  of  outstanding  motion  pictures  are  the 
solution  to  the  problem.  That  is  the  easiest 
way  out,  but  it  will  never  work.  It  would 
be  a  fallacy  to  even  try  to  put  the  plan  into 
effect  for  reasons  that  are  so  very  apparent 
and  would  cause  much  bitterness  and  dis- 
content throughout  the  entire  exhibition 
field.  Nothing  can  be  gained  by  simply  try- 
ing to  patch  up  the  present  system  to  meet 
the  emergency. 

"Need  Drastic  Cures" 

"The  motion  picture  industry  is  very  ill 
and  drastic  ills  need  drastic  cures.  Let  us 
analyze  the  exhibition  of  motion  pictures. 
There  is  no  other  article  known  that  is 
merchandised  in  the  same  manner — what 
else  on  earth  is  sold  for  say  75  cents  today, 
two  or  three  weeks  later  for  50  cents,  a 
couple  of  weeks  later  for  25  cents  and 
shortly  thereafter  for  15  cents,  then  double 
and  triple  features,  then  10  cents.  Think 
of  it !  The  same  article  offered  under 
pretty  much  the  same  conditions  in  prices 
ranging  all  the  way  from  75  cents  to  10 
cents ;  and  sold  to  each  and  every  theatre 
in  a  community  regardless  of  size,  of  over- 
seating,  of  policy  or  what  have  you.  And, 
remember,  there  is  no  such  thing  as  a  sec- 
ond-hand motion  picture.  A  picture  is  new 
until  you  have  seen  it.  It  is  a  miracle  that 
we  have  survived  this  long  operating  on 
the  present  system. 

"In  the  days  of  silent  pictures  this  wasn't 
quite  the  same.  There  was  a  greater  dis- 
tinction in  types  of  production  and  certainly 
a  much  greater  distinction  in  manner  of 
presentation.  There  were  the  stage  shows, 
large  orchestras,  fine  organists  and  so  forth, 
to  help  support  admission  of  the  higher 
bracket. 

"Let  us  consider  the  stage  attractions — 


the  class  audiences  are  given  two  dollar 
plays  showing  only  in  class  theatres — even 
though  they  cater  only  to  class  audiences 
they  offer  a  range  in  prices  to  suit  this 
type  of  clientele  by  discriminating  between 
orchestra  seats  and  balcony  and  gallery  ad- 
missions. Vaudeville  and  good  stock  com- 
panies take  care  of  the  large  group  known 
as  the  mass  audience,  at  popular  prices. 
Then  there  is  the  tabloid,  the  burlesque 
and  cheap  melodramas,  catering  to  the  low- 
est bracket.  It  was  never  assumed  that  all 
types  of  legitimate  shows  should  please  all 
classes  of  patrons.  The  grand  opera  ap- 
peals to  a  select  audience,  the  carnival  to 
another  audience.  But  not  so  with  the  mo- 
tion picture  business.  At  least  not  if  we 
actually  believe  what  we  try  to  enforce, 
namely,  that  all  pictures  should  appeal  to 
all  people  all  the  time.  The  basic  principle 
of  our  present  system  is  ridiculous.  The 
idea  that  certain  distinctly  class  attractions 
should  ever  play  in  a  'dime'  house  or  other 
houses  catering  to  certain  types  of  patrons 
is  a  most  serious  fallacy. 

"Cheating  the  Industry" 

"1  will  admit  that  many  patrons  of  high 
intellect  attend  these  'dime'  nouses,  but  that 
is  the  basic  trouble  of  our  present  system. 
They  are  cheating  our  industry  out  of  hun- 
dreds of  thousands  of  dollars.  It  is  un- 
reasonable to  assume  that  an  individual 
should  be  allowed  to  buy  a  Lincoln  for  the 
price  of  a  Ford.  If  product  built  for  the 
10-cent  houses  were  shown  in  10-cent 
houses  then  the  industry  would  do  two 
things.  It  would  divorce  this  high  class 
patron  from  the  10-cent  theatre,  thus  mak- 
ing him  available  to  the  theatres  in  the 
higher  bracket  and  would  be  doing  the  ex- 
hibitor operating  the  10-cent  theatre  a  fa- 
vor because  he  would  again  get  busy  cater- 
ing to  his  old-time  patron,  the  mass  that 
wants  that  type  of  picture.  It  is  for  him 
that  dialogue  should  be  cut  to  an  absolute 
minimum  and  where  comedy,  action,  speed 
should  be  used  widely.  We  have  allowed 
two  very  serious  things  to  happen ;  we  have 
deprived  higher  class  theatres  of  their  right- 
ful patrons  and  we  have  driven  out  the 
child  patron  and  the  class  who  formerly 
filled  our  theatres  on  Saturdays. 

"We  must  realize  two  outstanding  factors, 
first  that  we  are  vastly  overseated  and  must 
devise  ways  and  means  of  getting  a  maxi- 
mum amount  of  revenue  from  a  minimum 
amount  of  people,  and  secondly  that  we  are 
being  badly  cheated  by  the  public  when  we 
sell  some  of  our  very  wonderful  class  attrac- 
tions for  10  cents  and  two  for  15  cents.  We 
have  permitted  a  condition  to  arise  that 
puts  entirely  too  cheap  an  exhibition  value 
on  our  finer  product. 

"The  exhibitor  is  not  to  be  blamed  for 
this  condition.  The  type  of  some  of  the 
product,  the  competitive  element,  the  fact 
that  pictures  are  sold  to  every  possible  ac- 
count, regardless  of  the  price,  policy,  etc., 
has  forced  many  exhibitors  to  do  things 
they  would  cheerfully  abandon  if  it  were 
possible. 

"Summing  up,  I  would  advocate  that  all 
companies  make  52  very  high  class  attrac- 
tions per  year  that  would  appeal  only  to 


Says  Success  of  Quality  Thea- 
tres Depends  on  Maintenance 
of  Quality  Product;  "Just 
Pictures"  Will  Not  Suffice 


class  audiences.  In  large  cities  they  would 
show  for  extended  runs  only  in  theatres 
catering  to  class  audiences.  But  instead  of 
showing  exclusively  in  one  theatre  they 
should  be  sold  to  all  class  theatres,  all  care- 
fully selected  accounts,  willing  to  grant 
reasonable  exhibition  rights  to  the  prior  run 
and  in  turn  be  reasonably  protected  on  sub- 
sequent runs.  I  would  advocate  25  cents, 
or  certainly  not  less  than  20  cents  as  the 
minimum  admission  price  to  be  charged  for 
these  few  attractions.  Only  a  limited  num- 
ber of  selected  houses  should  be  sold  this 
product.  Any  house  willing  to  operate  on 
the  above  terms  should  be  entitled  to  com- 
pete for  the  product  if  conditions  warrant- 
ed doing  so. 

"In  the  next  bracket  I  would  advocate 
fine  quality  films  made  for  family  trade  and 
the  average  public.  Splendid  pictures  like 
'Sooky,'  'When  a  Fellow  Needs  a  Friend,' 
'Connecticut  Yankee'  and  the  like,  would 
come  in  this  class.  These  pictures  should 
be  shown  in  the  majority  of  theatres  but 
should  not  be  sold  at  all  to  double  feature 
houses  charging  15  cents  or  10  cents. 

After  they  have  been  shown  in  houses 
operating  on  a  fair  basis  of  competion  they 
should  be  withdrawn.  The  houses  charg- 
ing the  low  admission  prices  should  show 
product  built  for  them. 

Plan  for  Split  Weeks 

"In  towns  of  from  5,000  to  30,000  or 
even  50,000  population,  if  a  run  of  one  week 
is  too  long  the  exhibitor  would  show  the 
class  attractions  during  the  first  half  of  the 
week  at  advanced  prices  and  the  family 
and  mass  type  during  the  last  half  at  lower 
prices,  thus  catering  to  families  when  they 
really  enjoy  coining  in  groups.  This  is 
most  valuable  to  theatre  owners.  I  would 
even  advocate  not  having  a  special  chil- 
dren's price  for  the  selected  class  group, 
thereby  discouraging  child  attendance  at 
sophisticated  and  sometimes  immoral  pic- 
tures. This  would  be  a  most  wonderful  step 
forward  in  eliminating  any  desire  for  cen- 
sorship. 

"Of  course  there  will  be  a  great  deal  of 
criticism  to  this  plan  but  something  of  this 
nature  is  inevitable  if  we  are  to  survive. 
There  must  be  some  means  of  distinguishing 
between  values  for  class  appeal,  mass  ap- 
peal and  investment  valuations. 

"The  success  of  this  plan  naturally  de- 
pends upon  the  complete  cooperation  of  the 
producer.  It  is  obvious  that  product,  as  it 
is  being  delivered  to  the  exhibitor  today, 
would  never  measure  up  to  the  requirements 
of  the  plan  which  I  propose.  If  quality 
theatres  are  to  prosper,  they  must  be  sup- 
plied with  quality  pictures.  The  production 
of  'just  pictures'  for  houses  catering  to  the 
better  classes  could  not  continue  under  the 
plan.  Quantity  production  must  give  way 
to  quality  production." 


May    2  1,  1932 


MOTION    PICTURE  HERALD 


17 


LASKY  STEPS  OUT  AS  PARAMOUNT 
OFFICER  IN  CHARGE  OF  PRODUCTION 


Board  Elects  and  Finds  No  Post 
For  Executive  Who  Ruled  at 
Studios  for  Many  Years; 
Lasky  Denies  "Resigning" 

■\Yith  the  drama  that  is  as  inherent  in 
the  operation  of  the  motion  picture  industry 
as  in  its  product,  on  the  same  day  Jesse  L. 
Lasky  has  stepped  out  of  the  position  of 
production  vice  president  of  the  Paramount 
Publix  Corporation  and  Cecil  B.  DeMille, 
a  co-founder  of  that  great  production  ma- 
chine, has  returned  to  the  concern  as  an 
individual  producer. 

Tuesday  in  New  York  the  board  of  di- 
rectors of  Paramount  elected  officers  and 
found  no  post  for  Mr.  Lasky,  who  has  been 
the  executive  in  general  charge  of  produc- 
tion these  many,  many  years.  Late  in  April 
Mr.  Lasky  was  asked  by  the  corporation  to 
take  a  leave  of  absence  of  three  months, 
subject  to  a  recall  on  two  weeks  notice. 
Mr.  Lasky  is  this  week  at  his  home  in  Santa 
Monica.  In  Hollywood  it  is  known  that 
there  have  been  conversations  aimed  at  in- 
teresting him  in  participation  in  the  opera- 
tions of  the  Hollywood  Screen  Guild,  now 
in  the  formative  stages  under  the  sponsor- 
ship of  M.  C.  Levee. 

Not  in  Executive  Ranks 

In  its  official  announcement  of  the  action 
of  the  board  of  directors,  Paramount  made 
no  reference  to  Lasky's  departure  from  the 
executive  roster  of  the  company.  Only  the 
absence  of  his  name  from  any  executive 
capacity  in  Paramount  and  the  failure  of 
the  board  to  designate  a  first  vice  president, 
revealed  that  no  provision  was  made  for 
Lasky  in  the  executive  ranks  of  the  com- 
pany. 

Questioned  about  Lasky's  retirement,  an 
official  spokesman  for  the  corporation  said: 
"Paramount  has  nothing  to  say  about  the 
Lasky  matter." 

On  the  West  Coast,  Lasky  denied  em- 
phatically that  he  had  tendered  a  "resigna- 
tion." He  reiterated  that  his  contract  with 
Paramount  does  not  expire  until  Dec.  31, 
1934,  and  that  he  is  on  a  three-months 
leave  of  absence  and  is  "holding  himself 
ready  to  return  on  two  weeks  notice." 

Adolph  Zukor  was  reelected  president  of 
Paramount  Publix  at  the  board  meeting, 
and  Sam  Katz  and  Emanuel  Cohen  were 
reelected  vice  presidents.  The  complete  ex- 
executive  staff  of  the  corporation,  and  a 
comparison  with  the  roster  of  officials  who 
held  office  at  the  time  of  Tuesday's  election 
follows.  The  lists  are  recorded  in  the  order 
in  which  they  were  listed  by  Paramount : 

PARAMOUNT'S  EXECUTIVE  ROSTER 


THE  NEW 

Adolph  Zukor 

President 
Sam  Katz 

V  ice-president 
Emanuel  Cohen 

Vice-president 
Ralph  A.  Kohn 

Treasurer 
Austin   C.  Keough 

Secretary 


THE  OLD 

Adolph  Zukor 

President 
Jesse  Lasky 

First  Vice-president 
Sam^  Katz 

Vice-president 
Emanuel  Cohen 

Vice-president 
Ralph  A.  Kohn 

Treasurer 


Emil    E.  Shauer 

Assistant  Treasurer 
Eugene    J.  Zukor 

Assistant  Treasurer 
Norman  Collyer 

Assistant  Secretary 
Frank  Meyer 

Assistant  Secretary 
Albert  Kaufman 

Assistant  Secretary 
Walter    B.  Cokell 

Assistant  Secretary 
Joseph  Seidelman 

Assistant  Secretary 
Montague  Gowthorpe 

Comptroller 
Fred  Mohrhardt 

General  Auditor 


Wm.  English 

Chairman  of  Board 


Austin    C.  Keough 

Secretary 
Emil  E.  Shauer 

Assistant  Treasurer 
Eugene    J.  Zukor 

Assistant  Treasurer 
A.   J.  Michel 

Assistant  Treasurer, 

General  Auditor 
Norman  Collyer 

Assistant  Secretary 
Frank  Meyer 

Assistant  Secretary 
Joseph  Seidelman 

Assistant  Secretary 
Albert   A.  Kaufman 

Assistant  Secretary 
Melville  Shauer 

Assistant  Secretary 
Walter  V,.  Cokell 

Assistant  Secretary 
Wm.  English 

Chairman   of  Board 


THE  FINANCE  COMMITTEE 


THE  NEW 

John  Hertz 

Chairman 
Sir    William  Wiseman 

Vice-chairman 
Casimir  I.  Stralem 

Member 
Adolph  Zukor 

Member 
Frank  Bailey 

Member 


THE  OLD 

John  Hertz 

Chairman 
Sir   William  Wiseman 

Member 
Frank  Bailey 

Member 
Casimir  Stralem 

Member 
Adolph  Zukor 

Member 
Norman  Collyer 

Secretary 


THE  EXECUTIVE  COMMITTEE 

(Reduced  from  Eight  Members  to  Five) 


THE  NEW 

Adolph  Zukor 
John  Hertz 
Sam  Katz 
Emanuel  Cohen 
Ralph  A.  Kohn 


THE  OLD 

Adolph  Zukor 
Sam  Katz 
Ralph  Kohn 
Tesse  Lasky 
William   H.  English 
Felix  Kahn 
E.  E.  Shauer 
Eugene  Zukor 


THE  BOARD  OF  DIRECTORS 

Only  one  change  has  been  made  in  the 
Paramount  board  of  directors  since  the  last 
meeting  in  March.  At  the  annual  meeting 
in  April,  Warren  Wright,  president  of  the 
Calumet  Baking  Corporation,  and  several 
other  companies,  was  elected  to  the  board 
to  fill  a  vacancy.  Presumably,  that  election 
foresaw  the  retirement  of  Lasky  from  the 
board,  as  Paramount  now  says  that  Lasky's 
absence  does  not  create  a  new  vacancy  on 
the  board,  and  that  the  present  directorial 
roster  of  20  is  complete.  The  present  mem- 
bership of  the  board  is  comprised  of  the 
following :  Frank  Bailey,  chairman,  Pru- 
dence Co.,  Inc. ;  Jules  E.  Brulatour,  East- 
man Films  ;  Emanuel  Cohen,  vice  president ; 
William  H.  English,  trustee,  Brooklyn 
Trust  Co. ;  John  Cecil  Graham,  general 
foreign  representative;  John  Hertz,  chair- 
man finance  committee ;  Felix  E.  Kahn ; 
Gilbert  W.  Kahn,  Loeb  &  Co.;  Sam  Katz, 
vice  president ;  Austin  C.  Keough,  secre- 
tary ;  Ralph  A.  Kohn,  treasurer ;  Albert  D. 
Lasker,  chairman  of  the  board,  Lord  & 
Thomas  and  Logan ;  Warren  Wright ;  B. 
P.  Schulberg,  managing  director  West 
Coast  studios ;  Emil  E.  Shauer,  assistant 
treasurer ;  Casimir  I.  Stralem,  Hallgarten 
&  Co. ;  Sir  William  Wiseman,  Kuhn,  Loeb 
&  Co. ;  Herman  Wobber ;  Adolph  Zukor, 
president,  and  Eugene  Zukor,  assistant 
treasurer. 

AAA 
It  is  now  nearlv  twentv  vears  ago  that 


Cecil  B.  DeMille,  a  Co-founder 
of  Producing  Organization 
Nearly  20  Years  Ago,  Returns 
to  Company  as  Producer 

a  group  of  young  and  hopeful  adventurers 
including  Jesse  Lasky,  Arthur  Friend,  Sam- 
uel Goldwyn  and  Cecil  B.  DeMille  formed 
the  Jesse  L.  Lasky  Feature  Play  Company 
in  New  York. 

Together  they  trouped  into  the  offices  of 
Edwin  Milton  Royle  and  paid  the  shocking 
sum  of  $5,000  for  motion  picture  rights  to 
his  great  stage  success,  "The  Squaw  Man." 
Presently  a  production  expedition,  with  Mr. 
DeMille  in  charge,  and  Dustin  Farnum  as 
leading  man,  started  west  to  make  the  play. 
They  intended  to  start  work  at  Flagstaff, 
Arizona.  One  look  about  from  the  station 
platform  sent  them  away  on  the  same  train 
and  they  came  to  a  pause  at  last  in  Holly- 
wood, where  they  rented  a  barn,  at  the 
corner  of  Selma  avenue  and  Vine  street, 
as  the  home  of  the  new  project.  That  be- 
came the  vast  West  Coast  plant  of  the 
subsequent  Famous  Players-Lasky  concern, 
the  Paramount  Publix  of  today. 

Mr.  DeMille  in  the  succeeding  years 
made  a  large  proportion  of  the  company's 
most  successful  product  and  many  spectacu- 
lar productions,  including  "The  Ten  Com- 
mandments." Departing  from  the  concern 
and  operating  as  an  independent  he  made 
"The  King  of  Kings,"  distributed  eventu- 
ally through  Producers  Distributing  Cor- 
poration and  its  assign  and  successor,  Pathe 
Exchange,  Inc.  It  was  probably  the  most 
ambitious  project  of  the  screen  at  the  end 
of  the  silent  era,  and  in  fact  lived  to  see 
some  distribution  in  a  synchronized  version. 

Religious  Interest  Reflected 

The  more  spectacular  of  DeMille's  en- 
deavors have  always  reflected  his  religious 
interest,  and  his  present  connection  with 
Paramount  is  in  a  kindred  project,  a  ro- 
mance-spectacle picture  entitled  "The  Sign 
of  the  Cross,"  from  Wilson  Barrett's  play, 
a  story  of  intrigue  at  Nero's  court  and  the 
adventures  of  a  Christian  girl  and  a  Roman 
soldier.  This  will  be  Mr.  DeMille's  first 
major  endeavor  since  the  general  adoption 
of  sound  and  talking  technique  for  the 
screen. 

No  official  announcement  of  the  DeMille 
connection  has  been  made  by  Paramount, 
although  the  schedule  of  the  coming  sea- 
son's product  has  announced  "The  Sign  of 
the  Cross"  with  DeMille  listed  as  the  di- 
rector-producer. A  contract  is  yet  to  be 
closed.  It  is  understood  that  some  form  of 
profit  sharing  covers  the  consideration 
clauses.  Mr.  DeMille  went  into  his  new 
suite  of  offices  on  the  Paramount  lot  Tues- 
day, the  same  day  that  the  directors  were 
electing  officers  in  New  York. 

Mr.  Lasky,  who  is  now  no  longer  an 
official  of  the  concern,  and  Mr.  DeMille  are 
close  personal  friends,  dating  from  associa- 
tion in  the  show  business  in  pre-picture 
davs. 


18 


MERRY- 
GO-ROUND 

The  Provincetown  Playhouse,  the  little 
manger  where  many  a  masterpiece  has  been 
nurtured  and  where  many  a  cake  of  dra- 
matic guano  has  been  hurled  in  the  mugs 
of  the  critics,  made  a  sudden  and  somewhat 
tremendous  noise  with  a  strong  melodrama, 
"Merry-Go-Round,"  done  in  about  "eighteen 
scenes  by  two  young  fellows  just  out  of 
Yale,  Abert  Maltz  and  George  Sklar. 

Hardened  old  theatre  seat-warmer  that  I 
am,  I  rose  on  my  haunches  and  applauded 
vigorously  after  each  act.  I  applauded  not 
only  the  play  itself,  but  the  good  acting  of 
most  of  those  concerned. 

"Merry-Go-Round"  is  a  pipe  for  the 
screen.  The  night  I  was  there  I  sorted  out 
three  picture  men  looking  over  the  ground. 
And  I  was  buttonholed  in  a  corner  and  told 
that  David  Wark  Griffith  had  been  there 
twice. 

It  will  take  some  daring  to  do  this  play, 
as  it  is  going  to  tread  on  many  political  toes. 
The  theme  of  the  play,  somewhat  masked 
and  veiled,  is  why  they  never  want  the  guy 
that  bumped  off  Arnold  Rothstein. 

Ed  Martin  is  a  bellhop  in  a  swanky  hotel 
in  a  large  city  in  the  million  pop.  class.  He 
answers  a  call  to  a  room  occupied  by  a 
celebrated  gambler  and  bootlegger,  Stransky 
by  name.  While  he  is  in  the  room,  in  pops 
Jigs  Zelli,  who  shoots  Stransky  dead  and 
lays  out  Ed  Martin  with  a  flesh  wound. 

Zelli  carefully  removes  some  papers  from 
Stransky's  pocket.  These  papers  are  the 
important  thing  in  the  play.  They  show 
that  Stransky  has  been  lending  large  sums 
to  the  mayor  and  judges.  The  mayor  and 
some  of  the  judges  are  also  interested  in 
some  of  Zelli's  and  Stransky's  speakeasies 
and  clubs. 

Ed  Martin  recovers,  and  in  the  police 
line-up,  after  flatly  refusing,  finally  picks 
Zelli  as  the  murderer  of  Stransky.  But 
Zelli  has  the  upper  hand.  He  threatens  that, 
if  an  indictment  is  brought  against  him  he 
will  broadcast  to  the  newspapers  all  that  he 
knows  about  Mayor  Manning.  The  head  of 
the  political  party  now  begins  to  give  or- 
ders. 

Something  has  got  to  be  done  to  goose- 
grease  Public  Opinion,  so  Ed  Martin,  the 
bellhop,  is  given  the  third  degree  in  a  heart- 
wringing  scene,  forced  to  sign  a  confession 
that  he  murdered  Stransky  and  he  is  found 
hanged  in  his  cell — the  story  given  out  is 
that  he.  committed  suicide. 

The  party  and  the  Mayor — and  the  gam- 
blers and  bootleggers — are  saved,  and  Jus- 
tice is  satisfied.  Martin  has  a  wife  and  a 
powerful  lawyer  friend;  but  they  can  do 
nothing.  However,  in  the  picture — and  it'll 
make  a  wow — they  will  get  Ed  out  of  the 
scrape.  Here  is  a  chance  for  a  tremendous 
climax.  And  it  is  time  the  harp  was  taken 
out  of  the  hands  of  screen  public  officials. 

"Merry-Go-Round"  clicks  from  beginning 


MOTION    PICTURE  HERALD 


Screen  Possibilities  of  Several 
Current  Plays  Are  Discussed  by 
Critic   in   His   Eighth  Article 

By  BENJAMIN  DeCASSERES 

to  end.  It  pounds  you  between  the  eyes. 
Get  that  Columbia  University  stuff  out  of 
your  noodle,  Jim  Cagney,  and  jump  into 
this  picture.  It'll  put  you  in  Class  AA. 

Elisha  Cook,  Jr.,  did  splendid  work  as  the 
framed  bellhop.  There  is  a  cast  of  thirty- 
four. 

ANOTHER 
LANGUAGE 

Right  on  top  of  the  surprise  of  "Merry- 
Go-Round"  there  appeared  unheralded,  un- 
ballyhooed  and  almost  without  a  whisper  a 
solid  piece  of  dramatic  work  in  which  there 
lies  the  framework  and  some  of  the  stuffing 
of  a  good  picture. 

The  play  is  "Another  Language,"  by 
Rose  Franken.  Its  theme  is  the  Family 
vampire  versus  an  individual  (in  fact,  two) 
who  want  to  bust  up  the  tyranny  of  "Thou 
Shalt!" 

It  varies  between  comedy  and  strong 
drama,  and  ends  by  ducking  to  the  public. 
I'd  like  to  see  some  bold  picture  director 
have  the  kid  walk  out  with  his  young  aunt 
at  the  end  of  the  picture,  leaving  the  Hal- 
lam  family  flat  on  its  roundhouse. 

The  eleven  characters  in  this  play  are  all 
Hallams.  They  are  a  mediocre,  philistine 
bunch  of  respectable  business  hams.  Over 
it  all  presides  old  Mrs.  Hallam  (Margaret 
Wycherly).  There  are  a  raft  of  sons  with 
their  wives,  whose  commonplace  stupidities 
provide  a  great  deal  of  fun. 

Well,  the  fly  in  the  family  ointment  is 
young  Jerry  Hallam.  He's  sick  of  this  card- 
playing,  mother-worshipping  family.  He 
wants  to  be  an  artist.  He  finds  a  sympa- 
thetic ear  in  his  beautiful  blond  aunt  Stella 
(played  luringly  by  Dorothy  Stickney). 

They  fall  in  love  with  one  another. 
Stella's  husband,  Victor  Hallam,  is  not  any 
too  loving — just  another  stick-in-the-mud 
Hallam.  He  bounces  out  of  the  house  and 
leaves  Jerry  and  Stella  alone  at  night,  never 
dreaming  that — 

The  two  high  dramatic  moments  are  in 
the  second  and  third  acts — both  muffed  by 
the  playwright.  In  the  second  act  Stella 
tells  them  weakly  that  she's  for  Jerry 
against  the  family.  What  a  speech  she  could 
have  made  here,  knocking  the  family  for  a 
black-eye  and  a  rope-tumble ! 

In  the  third  act  the  cat  comes  out  of  the 
bag  before  the  whole  family.  There  is  a  lot 
of  noise.  The  boy  and  his  aunt  had  not 
really  sinned  (believe  it  or  not,  Mr.  Rip- 
ley), and  Victor  takes  his  wife  home. 

Bah!  As  I  said  before,  Jerry  and  Stella 
should  have  told  the  Hallam  family  to  go 
to  Aichedoublell.  The  public  isn't  as  dopey 
as  it  looks.  It's  a  picture  in  the  hands  of  an 
intelligent  and  salty  director.  Needs  new 
dialoguing,  too.  And  change  the  aunt  to  a 
second  cousin — so  as  to  keep  our  souls  un- 
spotted. 


May    21,  1932 

CAMERA  EYE 


THE  MAN  WHO 
CHANGED  HIS  NAME 

I  suppose,  in  time,  all  of  Edgar  Wallace's 
plays  and  books  will  be  dished  up  on  the 
screen.  It's  a  pity  he  died — he  could  have 
kept  us  entertained  for  another  generation. 

"The  Man  Who  Changed  His  Name"  is 
enormously  entertaining  hokum  and  looks 
like  a  Clive  Brooks.  With  Fay  Bainter  and 
Frank  Conroy  doing  the  leads  in  this  new 
Broadway  production,  it  wrestles  with  your 
guessing  bone  almost  up  to  the  fall  of  the 
last  curtain.   It  would  click  in  every  scene. 

An  English  country  house.  Mrs.  Clive 
is  carrying  on  a  flirtation  with  Frank 
O'Ryan.  It  is  innocent,  but  she  thinks  that 
her  husband  suspects  her  being  guilty.  Now 
Clive,  the  husband,  has  changed  his  name 
since  he  left  Canada.  Wife  and  lover  dis- 
cover the  fact  and  also  that  he  has  mur- 
dered, as  they  think,  a  former  wife  and  her 
lover  by  a  most  diabolical  means  and  es- 
caped the  gallows  because  nothing  could  be 
proved. 

Both  Mrs.  Clive  and  her  lover  (and  the 
audience)  are  in  breathless  and  death-fear- 
ing suspense  at  every  movement  the  husband 
makes.  The  "shots"  for  the  screen  and  the 
light  screams  of  the  matinee  ladies  can  be 
beautifully  visualized — if  you  have  screen- 
projection  sense. 

It  turns  out  in  the  end  that  the  husband 
was  not  the  murderer  at  all,  but  is  a  per- 
fectly normal,  boresome  old  dub — just  the 
thing  Clive  Brook  can  do.  And  there  is  lots 
of  humor  in  it,  too. 

BROADWAY 
BOY 

"Broadway  Boy,"  by  Wallace  Manheimer 
and  Isaac  Paul,  is  a  flimsy  satire  on  shoe- 
string show  producers.  It  is  funny  and 
dramatic  in  spots.  It  could  be  pepped  up  for 
the  picture-trade  for  a  lot  of  gay  hokum 
and  crying-out-loud  disputes. 

A  tight-wad  uncle  doesn't  approve  of  his 
nephew  going  into  the  Bright  Lights  game. 
Well,  Bert,  the  nephew,  who  has  a  five- 
grand  Liberty  bond,  sails  into  the  Big 
Sucker  game,  anyhow.  And  his  troubles 
begin,  naturally.  The  director  re-writes. 
The  stage-hands  threaten  a  strike  because  of 
non-union  truckmen.  When  the  rows  get 
straightened  out  the  leading  lady  appears 
cock-eyed  for  the  opening  performance. 
Wild  laughter. 

The  play  that  Bert  produces  is  played 
from  back-stage.  Crazy  stuff  in  the  pro- 
ducer's office  and,  incidentally,  the  author 
drags  a  dramatic  critic  out  of  his  aisle  seat 
and  lands  on  the  pivot  of  his  jaw.  Could 
this  have  been  George  Jean  Nathan? 

Clarence  Derwent  and  Roberta  Beatty 
were  the  big  noises. 

Put  a  lot  of  girls  with  good  legs  in  this 
with  a  gang  of  high-pressure  players  and 
it  might  furnish  a  good  hour  and  a  quarter's 
fun  with  short  and  snappy  dialogue. 


BROADWAY  STAGE  FROM 


David  Sarnoff 

Chairman  of  fhe  Board 

Radio-Keith-Orpheum 
Corporation 


The  past  two  years  have  demonstrated 
the  solidity  of  the  motion  picture  industry. 
They  have  been  as  severe  a  test  as  might 
be  imagined.  And  in  passing  through 
them  we  have  discovered  that  entertain- 
ment given  in  motion  picture  theatres  is 
still  in  high  demand;  that  the  public  of 
America  has  remained  a  screen  public. 


From  the  early  days  of  the  films  to  the 
present  a  continuous  improvement  in 
material  and  technique  has  been  easily 
discerned.  The  time  long  ago  arrived  when 
the  finest  talents  of  the  world  were  dis- 
played on  the  screen.. the  fine  writers  and 
the  fine  actors.  In  ever-increasing  measure 
this  progress  is  making  itself  felt. 


RKO-Radio  is  not  only  in  the  foreground 
of  this  trend,  but  its  complete  faith  in  the 
future  is  being  expressed  by  its  participa- 
tion in  the  great  Radio  City  project  now 
under  way  in  New  York.  In  that  vast  build- 
ing plan  RKO-Radio  will  have  two  mag- 
nificent theatres,  one  of  them  the  largest 
in  the  world.  It  will  have  its  own  building 
and  will  be  a  principal  unit  in  a  develop- 
ment which,  upon  its  completion,  will  be 
a  marvel  of  America  and  the  world. 


RKO-Radio,  to  put  it  bluntly,  has  some- 
thing to  live  up  to.  And  just  as  bluntly, 
RKO-Radio  means  to  do  it. 


BENJAMIN  B.  KAHANE 

President 

RKO-RADIO  PICTURES,  INC. 
Vice-President 
RADIO-KEITH-ORPHEUM 
CORPORATION 


DAVID  O.  SELZNICK 

Viee-Pr§sident 


Box  office  figures  for  the  1931-32  season 
prove  beyond  question  that  only  outstanding 
pictures  are  now  making  money  for  exhibitors 
and  producers.  There  is  no  middle  ground — 
no  place  for  the  old  "average  program" 
attraction.  # 

RKO-RADIO  recognizes  this  situation.  To  be 
successful  this  company  MUST  deliver  only 
BIG  SHOWS— the  kind  bound  to  attract  the 
crowds.  In  selecting  our  program  for  1932-33 
we  have  discarded  any  number  of  stories, 
which,  a  year  ago  would  probably  have 
comfortably  filled  your  theatre. 

• 

David  O.  Selznick,  RKO-RADIO  chief  of  pro- 
duction, who  has  already  turned  out  such 
winners  as  "The  Lost  Squadron",  "Symphony 
of  Six  Million"  and  "State's  Attorney",  has 
insisted — and  the  entire  organization  is  back- 
ing him  to  the  limit — that  for  the  new  season 
this  company  shall  make  only  such  produc- 
tions as  will  be  absolutely  irresistible  to  the 
great  mass  of  theatregoers.  Our  entire  re- 
sources, finances,  artistry  and  manpower, 
have  been  marshalled  and  are  being  em- 
ployed toward  this  objective. 

• 

You  will  appreciate,  in  reading  this  book, 
the  TIMELINESS  OF  RKO-RADIO  PICTURES. 
You  will  find  that  picture  after  picture  is 


NED  E.  DEPINET 

Vice-President 
in  Charge  of  Distribution 

RKO- RADIO  PICTURES,  INC. 


based  on  material  which  has  been,  and  is, 
enjoying  terrific  circulation.  In  addition,  sev- 
eral properties  have  been  acquired  of  so 
unusual  a  nature  that  the  show  world  and 
the  public  will  be  astonished  when  they  are 
revealed.  You  will  note  a  national  plan  for 
selling  direct  to  the  public  and  creating  your 
audiences  in  advance. 

• 

RKO -RADIO  has  gathered  together  great 
stars,  supporting  casts  of  unusual  merit,  the 
most  capable  of  directors,  and  authors  of 
international  following.  Such  titles  as  have 
been  chosen  so  far  have  the  click  of  gold  in 
them,  and  alh  future  titles  will  be  as  care- 
fully selected.  # 

Every  showman  worthy  of  the  name  who 
analyzes  our  program  will  be  impressed  by 
these  steps  for  his  box  office  profit  insurance 

• 

RKO-RADIO,  today  and  from  now  on,  is  deal- 
ing only  in  SUCCESSES.  That  is  why,  for  the 
protection  of  your  own  interests,  you  should 
be  eager  to  sign  a  contract  at  the  earliest 
possible  moment  covering  every  picture  des- 
cribed in  this  book,  both  features  and  shorts. 

We  invite  you  to  travel  back  on  the  road  to 
Prosperity  with  RKO-RADIO. 


HEART- GRIPPING  DRAMAS  FROM  THE  WORLD'S  MOST  GLAMOROUS  STAR! 


BENNETT 


*  i  1'-;-         "<;       ■  ~  '       :  ■  "  ■  "•'  " 


:■      ■  ■ 


One  of  fhe  Greafesf*  of  American  Novels  for  Her  F/rsf  This  Year 

ERNEST  HEMINGWAY9S 


STARTLING  DRAMA  OF  THRILL-RAVAGED  SOULS 

THE  SUN  ALSO  RISES 

The  story  of  a  woman  who  squandered 
love  to  ease  her  breaking  heart 


Directed  by  Geo.  Fifzmaurice,  who  made  "Mai 


MISS  BENNETT  WILL  ALSO  STAR  IN 

CONSPICUOUS 

and  one  ofher  production  to  be  announced 

NOT  IN  "COMMON  CLAY"  NOR  IN  "COMMON 
LAW"  HAS  MISS  BENNETT  HAD  AN  OPPOR- 
TUNITY  FOR   SUCH    DARING  DRAMATICS. 


HOLLYWOOD  ROLLS  DOWN  THE 
l  RED   CARPET  TO  WELCOME 

FRANCIS  LEDERER 

IDOL     OF  MILLIONS 


With  a  heart-breaking  smile,  the  devil 
in  his  eyes  and  a  voice  that  tantalizes, 
he's  here/  ...  in  a  glittering  musical 
romance  .  .  . 

NIGHTS  ARE 
MADE  FOR 


Tunes  of  lilting  loveliness  .  .  .  songs  they  won't  forget .  .  , 
with  IRENE  DUNNE  and  a  cast  of  unparalleled  excellence. 


:]  III*]  J  »J  kW :«  *iTi 


PACKED  HOUSES  GRIPPED 
THEIR  SEATS  AND  SOBBED 

A  year  in  London  — 
6  monfhs  in  Chicago  — 
3  months  in  Boston  — 
2  months  in  Philadelphia  — 
72  record  breaking  months  at  the 
Times  Square  Theatre,  New  York 

AND  NOW  IT'S  YOURS! 

Throbbing  —  pulsing  — 
crowd  compelling  — 

CLEMENCE  DANE'S 

WORLD-SWEEPING  SMASH 


"t'm  not  hard,  father! 
I'm  not  hard!" .  .  .  the 
cry  of  a   million  girls 
.  misunderstood. 


CO-STARRED  WITH 

LESLIE 

H  O  WA  R  D 

IN  PHILIP  BARRY'S  SENSA- 
TIONALLY SUCCESSFUL  PLAY 

THE  ANIMAL 
KINGDOM 

DIRECTED  BY  GREGORY  LA  CAVA, DIREC- 
TOR OF  "SYMPHONY  OF  SIX  MILLION" 


It  was  in  Mr.  Barry's  "Holiday"  that  Ann 
Harding  scored  her  first  great  screen  suc- 
cess. Now,  the  same  dramatist  gives  her  a 
play  of  unmatched  power.  She  is  the  ideal 
woman  for  the  most  talked  of  role  of  the 
current  Broadway  year. 


The  adored  of  the  world  .  .  . 
mirror  of  loveliest  woman- 
hood .  .  .  peerless  star  in  a 
down-to-earth  drama  of 
human  love. 


NG 


HARDING 

WILL  ALSO  STAR 
IN  TWO  OTHER 
PRODUCTIONS 

TITLES  TO  BE 
ANNOUNCED 


L  E  S  L  I  E 
HOWARD 


...star  of  New  York's 
outstanding  stage  hit 
"The  Animal  King- 
dom" co-starred 
with  Ann  Harding 
in  the  screen  pro- 
duction of  the  play 
that  made  a  million. 


One  of  the  great  actors  of  our  day,  with  an  unbroken  record  of  resounding  hits  on 
stage  and  screen.  His  pictures:  "Devotion/'  "Outward  Bound/'  "Five  and  Ten/' 
"A  Free  Soul." 

His  plays:  "The  Green  Hat/'  "Berkley  Square,"  "Outward  Bound,"  "Her  Cardboard 
Lover,"  "Escape,"  "The  Romantic  Age,"  "Murray  Hill"  and  "The  Animal  Kingdom." 


★  EDNA  MAY  OLIVER 


★  EDGAR  KENNEDY 


WOOLSEY 

as  Football's  Greatest  Drawbacks 

EDNA  MAY  OLIVER 

Romantic  First  Lady  of  the  Big  Housi 

Big  Ball  and  Chain  Man  .  .  .  the  Team's  Brair 

ROSCO  ATES 

T-t-talkative  Quarterback 

BETTY  G  R  A  B  L  E 
WARREN  HYMEr] 
PAUL  HURST! 


*  WARREN  HYMER 


HOLD  'EM  JAIL" ...  THE  BIG 


They  turn  the  Big  House  into  the  Bug  House! 
Nit  wit-nuts  .  .  .  dippy,  daffy  and  delirious 
. . .  more  cuckoo  than  ever,  ready  to  Lie  or 
Die  for  ''Dear  Old  Ja//"  in  the  /ear's  first 
football  comedy  and  the  maddest,  most 
insane  riot  of  nonsense  ever  produced! 

Box-office  Direction  by  Norman  Taurog 


★  BETTY  GRABLE 


★  ROSCO  ATES 


JEST  COMEDY  IDEA  IN  YEARS! 


To  Save  Her  Daughter's 
Happiness  .  .  .  She  Killed! 


"THE 

SECRET 
ALTAR 

No  audience  can  sit  dry  eyed 
through  this  gripping  drama 
of  a  mother  and  daughter 
who  loved  the  same  man. 

The  love  that  flamed  in 
her  mother-heart  was 
stronger  than  self  desire! 


THE  SHADOW  OF 
SAN  QUENTIN 


(NOT  A  PRISON  PICTURE) 

His  conscience  crazed 
with  deadly  fear  ...  he 
dreamed  another  crime! 
• 

The  story  of  a  man  who 
bartered  honor  for  hold  a 
woman's  love. 


WW 


MOST  BRILLIANT.. MOST  FLAS 
ING  OF  THE  NEW  PERSONALITIES 


GWILI  ANDRE 


MISTRESS  OF  MOSCOW 


The  Superbly  Glamorous  Beauty 
About  Whom  the  Country  isTalking  in 


A  Woman  of  Dash  in  a  City  of 
Work.  Strangest  of  Contrasts 
.  .  .  Stunning  Beauty  in  the  One 
Place  Where  It  Meant  the  Most. 


GREATER  THAN  HUMAN 
LOVE  ...  A  FAMILY 


DOCTOR'S  HONOR! 


W 


LIFE 

BEGINS 


TOMORROW 


Pulsing  drama  of 
moral  conflict 
from  Guida  de 
Verona's  world- 
known  bestseller 


IT  THROBS  WITH 
LIVING  SCENES 


THE 

FAITHFUL  ARE 
FORGOTTEN 


From  Wallace  Irwin's  famoui 
novel,  "Lew  Tyler's  Wives/ 


Can  this  go  on  for 
ever?  The  man  wh< 
played  them  doubh 
learned  too  late 


..J, 


ADDRESSED  TO  THE  HEART 
OF  EVERY  HUMAN  BEING  WHO 
HAS  KNOWN  TEMPTATION 


•    •    •  • 


A  Drama  of  Desire  Greater  than  Woman's  Will 


NURSE 

SMITH 

by  Carey  Wilson 


X 


She  wanted  a  child 
she  could  call  her 
own.  The  mother-cry 
within  her  was  more 
than  she  could  bear! 


One  of  two  in- 
tensely human 
shows  featuring 

IRENE 
DUNNE 

SECOND  STORY  AND  TITLE 
TO    BE  ANNOUNCED 


3 


JOHN 


Following  his  box-office  triumph  in 
RKO-RADIO'S  "State's  Attorney"  the 
greatest  name  in  American  drama 
comes  to  you  in  the  most  famous 
work  of  a  master  story  teller! 


BARRYMORE 


IN 


THE  MOON  AND  SIXPENCE 


Women  Loved  Him  .  •  •  the 

World  Was  At  His  Feet  •  .  . 

• 

In  his  Heart  —  Dissatisfaction  .  .  .  The 
South  Seas  .  .  .  One  Woman  of  the 
Islands  . . .  Starry  Nights  and  Lazy  Glamor 
. .  .The  Old  Life  Far  Behind—but  Not  For- 
getting Him  ...  at  Last — Long  Contentment 

AND  THEN  ...the  Strangest  Route  to 
Eternal  Fame  

Directed  by  E.  H.  GRIFFITH 

Adaptation  by  Gene  Fowler  and  Rowland  Brown 
who  prepared  "State's  Attorney"  for  the  Screen 


EDNA  MAY 


OLIVER 


America's  Favorite  Character 
Star  in  Two  Productions  .  .  .  . 


"THE  PENGUIN 
POOL  MYSTERY" 

A  lough  studded  thriller  wii 

ROBERT  ARMSTRONG 

The  schoolmarm  from  Iowa  will  make  an 
audience  killing  in  this  fish  pond  murder 
yarn.  From  the  story  by  Fulton  Oursler, 
Lowell  Brentano  and  Stuart  Palmer  .... 

WHOOPEE  CRUISE 

with  JOSEPH  CAWTHORN 

A  PICTURE  THAT  SCREAMED  TO  BE  MADE  I  I 

Edna  May  Oliver  comes  through  under 
her  own  steam  ...  as  the  hostess  on  a 
week  end  cruise  .  .  .  where  rules  are  used 
only  for  score  cards. 


m 


3 


air  ...^^...^d^0^ 


DEPORTATION  TRAIN 

The  Strangest  of  Journeys . . .  A  Vehicle  for  Thrills ! 


Human  souls  caught  in  the  ruth- 
less machine  of  government  .  . 
cast  out  by  our  land  .  .  strangers 
to  their  own  .  .  expelled  for  one 
sin  or  another  .  .  the  exodus  of 
the  unwanted  . .  and  among  them 
a  woman,  beautiful,  desirable  .  . 
herded  with  criminals  . .  innocent 
of  wrong  . .  the  greatest  sufferer! 

With  ZITA  JOHANN,  Star  of  Broadway 
Successes,  the  Screen's  Newest  Sorceress, 
Gregory  Ratoff,  Rosco  Ates,  Jos.  Cawthorn. 


~P  THE  LOVE  STORY 
"  THAT  SINGS!  .  .  . 

A  stirring  romantic  drama  with  music  by  Robert 
Stolz,  composer  of  "Two  Hearts  in  Waltz  Time".  It 
will  start  a  new  craze  for  melody  in  pictures.  By  the 
time  it  reaches  you,  the  nation  will  be  humming  its 
haunting  tunes. 

The  Utile  Corpora/"" Why  Do  You  Cry,  Mono  Lisa?" 

You  are  hearing  them 
now  on  the  airi  .  .  .  the 
two  hits  of"Mona  Lisa. 


AN 

EXPOSURE  OF 
CIVILIZATION! 

From  f fie  novel  by 
E.  Arnot  Robertson 


A  girl  and  her  two  brothers,  from 
the  unsullied  realm  of  Nature, 
are  cast  into  our  modern  life. 
Their  ways  are  the  ways  of 
nature,  their  viewpoint  simple 
and  direct.  Their  battle  for  a 
place  in  this  queer  world  of  ours 
is  a  drama  of  stark  sensation. 


THE  STORY 
OF  THE 
MASTER 
SHOWMAN 

• 

Harry  Reichenbach's 
record  of  feats  that 
amazed  the  public  and 
made  the  papers! 


HARRY 

REICHENBACH 


PHANTOM  FAME 


The  whole  and  exciting  story  of  the  masterly  publicity 
expert  — every  exhibitor  knows  Reichenbach  —  the 
public  proved  by  its  reception  of  his  book,  PHANTOM 
FAME,  that  his  exploits  fascinated  them.  Cortez  as  the 
man  of  ideas  who  took  lions  to  hotels  and  Turkish  Prin- 
cesses to  the  White  House. 

p  i     a  p  r\  r\ 

CORTEZ 

IN  TWO  OTHERS  "SOCIETY  PAGE*"  "FAIR  EXCHANGE 


*  »» 


BEAUTIFULLY  TRIMMED 


Motion!  .  .  .  Emotion!  .  .  . 
Commotion!  ...  in  this 
high  riding  story  of  a 
blue-flame  vamp  whose 
red  lips  laughed  at  life! 


EVIDENCE 

Drama  of  a  human  life  caught  in  the  cold 
machinery  of  the  law.  A  story  of  love  and 
trial  and  triumph. 


The  coming  season  can 
look  forward  to  no 
more  brilliant  offering 
than  the  co-starring 
attraction  of  these  two 
beloved  artists. 

i  ^ 

Two  blazing  names  in 
one  great  show. . .  each 
name  with  its  own  tre- 
mendous drawing 
power. . .  uniting  in  one 
production  the  separ- 
ate audience  appeal 
of  two  unequalled  box- 
office  personalities. 


Together  they  ignite 
every  emotion  the  Cre- 
ator put  in  crowds! 
# 

NOW  IN  PREPARATION 
BY  A  DISTINGUISHED 
AUTHOR,  A  DRAMA 
BIG  ENOUGH  FOR  THIS 
MEMORABLE  OCCA- 
SION. 


RICHARD  DIX 


ANN  HARDING 


niiim  iiitfij^ttniiMilliH 


If* 


.-Si-'  ■ 


3HSK'*' 
*  * 


at 


THE  GREATEST 

A  MERIAN  COOPER 


MONEY  PICTURE  OF  THE  YEAR 

ERNEST    SCHOEDSACK  PRODUCTION 


12  MILLION  AMERICAN  FAMILIES  HAVE  HER 
FOR  BREAKFAST  AND  DINNER  EVERY  DAY! 


Out  of  the  funnies  . . .  the  real  -  life  Annie 
.  .  .  in  a  drama  of  lauahter  and  tears 


LITTLE  ORPHAN  ANNIE 

Based  on  Harold  Gray's  Comic  Strip 
Running  Daily  in  200  Newspapers 

MITZI  GREEN 


IV1  I  I  X.  I     w  Iv  E.  C  IN 

JOSEPH  CAWTHORN  EDNA  MAY  OLIVER 
The  sweetheart  of  "Skippy"  and 
"Huckleberry  Finn"  is  on  the  verge  of  a 
gold  rush.  Lights  for  Mitzi! 


l^rr-^^^^s^^   » at 


HER  PICTURES 


BREATHE  THE 


LOVE  AN  D  LI  FE 
OF  MILLIONS 


HELEN 

TWELVETREES 

Dares  to  tell  you  of  those  things 
that  slumber  in  the  soul  of  woman 

Her  first: 

MIRACLE  NIGHT 

Who  wouldn't  trade  the  nights  which  fill  un- 
eventful years  for  the  memories  of  that  one 
night— Miracle  Night! 

Her  second: 

PRODIGAL  DAUGHTER 

The  story  of  a  footloose  girl  who  took  a 
chance  and  lost. 


A  Boy.  .  .  A  Girl  .  .  . 
And  Life's  Greatest 
Problem! 


ss 


Martin  Flavin  s  Great  Play  with 

ARLINE  JUDGE 
ERIC  LINDEN 

The  danger  zone  of  youth  .  .  .  that 
period  when  temptations  outweigh  pru- 
dence . . .  and  one  girl's  daring  solution 
of  the  problem  that  held  her  lover  and 
herself  in  its  grip. 


Something  the  Public 
Doesn't  Know  About! 

. ,  .  The  Convict  Road  Gangs 
of  America  .  .  .  Chained  Like 
Animals . . .  Ruled  Like  Slaves! 

FREEDOM 

By  Agnes  Christine  Johnson 


Unbelievable  Scenes!  Drama, 
Thrills,  Suspense!  A  youngster, 
cast  amid  the  most  motley  horde 
that  ever  made  its  desperate  bid 
for  freedom  .  .  .  while  a  girl  waits 
and  watches  for  his  escape!  .  .  . 


To  be  directed  by  ROWLAND  BROWN 
who  gave  you  "Doorway  to  Hell" 
Dialogue  by  Gene  Fowler 


{TWENTY  MILLION  READERS 

of  Hearst's  American  Weekly  have  been  thrilled 
iby  this  amazing  crime  feature  which  ran  four  years. 

"  "jflCA^       THE  BIGGEST  R€ADER 


CIRCULATION  ON  THE 
PLANET  IS  WAITING  TO 
SEE  IT  ON  YOUR  SCREEN ! 


^  WU$$tl~vvotTe'  rormerly  or  ine] 

lljm£e,  Explains  How  Modern  i 
Baffli 


swine  Method  u„     ; Exp,ai"-  '*'W 

°"d  Owes  DetlZ      J""'  BafnW 


Directed  by 
J.  Walter  Ruben 
Continuity  by 
Rufus  King, 
author  of  "Murder 
the  Clock." 


Mysteries  of  the 

FRENCH  POLICE 

By  H.  Ashton-Wolfe 

A  MILLION  THRILLS  CENTERED  IN  A  SINGLE  SHOW! 

FRANCE! 


In  no  other  land,  in  no  other  city, 
could  police  records  reveal  such  inti- 
P  A  R  I  S  •    mate  details.  The  intrigue  of  women; 

the  downfall  of  men.  The  inner  life  of 
the  gayest  of  capitals.  The  One  City  in  the 
World  With  Mysteries  Worth  Knowing! 


§8 : 


A  STORY  BIG  ENOUGH  FOR  BARRYMOR 
HIMSELF !  .  .  .  WITH  BARRYMORE  HIMSELF 


Successive  triumphs  have  added  glory 
to  a  towering  name.  One  after  another 
his  great  roles  have  won  the  world's 
applause  and  proved  an  El  Dorado  to 
the  showman.  The  past  has  shown  you 
glimpses  of  his  power.  Now  you'll  see 
Barrymore ...  a//  of  Barrymore  . . .  for  the 
first  time  ...  in  a  Barrymore-size  role! 


'A  FREE  SOUL"  (MGM) 


"BROKEN  LULLABY"  (Paramount) 

Out  of  the  ruins  of  a  city  scarred  with 
Bamecomes  the  amazing  character  he 
plays . . .  Daniel  Pardway,  millionaire, 
master  of  men  and  father  of  an  evil 
brood.  Dramatic  is  the  rise  and  fall  of 
a  lion  heart. . .  sweeping  and  absorbing 
the  spectacle  of  his  dissolute  sons  and 
daughters  who  failed  him  one  by  one. 


LIONEL 


'GRAND  HOTEL"  (MGM) 


BARRYMORE 


FROM  THE  FAMOUS  NOVEL  BY  LESTER  COHEN 


SWEEPINGS 


directed  by  WESLEY  RUGGLES 


as  never  made  a  failure'. 


Only  one  man  could  save 
her  now... the  husband 
she  had  cast  aside  for 
another  fling  at  "life." 

BURNT 


The  story  of  a  woman  who  knew 
her  way  around.  Sensa- 
tional. Revealing. 


n 


A 


am 


When  you  read  it  in  th 
Saturday  Evening  Post,  yoq 
shouted,  "What  a  picture! 


Men,  women  and  children  will 
be  lifted  with  its  laughter,  choked 
with  its  tears... this  heart  stirring 
drama  of  a  national  idol  willing 
to  trade  his  fame  for  the  love 
of  his  only  son. 


THIRTEEN 
WOMEN 

:   by      :  ill 

TIFFANY  THAYER 

THIS  YEAR'S  BIG- 
GEST SELLING  BOOK  > 

THIS  YEAR'S 

SCREEN 
SENSATION! 


Directed  by  E.  H.  Griffith  who  mode  "Lad/  With  p  Past' 


ON  THE  HEEL? 
OF  "THE  LO  Sl\ 
SQUADRON"  AND 
THE  ROAR  OF  THE 
DRAGON" ...  AT  THE 
PACE  THAT  THRILLS, 


3  PRODUCTIONS 


HEADLINE  CHASER" 

'  A  strident  story  of  blood  and  gall,  nerved  to  the  quivering  edge.The 
man  who  hunts  thrills  for  the  millions  lives  through  a  million  thrills! 
Pulses  will  pound. ..hearts  will  beat.. .and  all  the  world  will  cheer! 


From  the  story  by 
Robert  Hichens  in 
"Cosmopolitan" 


"THE 

BRACELET 


Lovely  woman  fierce- 
ly battles  for  her 
man  in  a  rushing 
drama  of  insane 
desire  .  .  . 


The  author  of  "Old  Eng-j 
lish"  gives  to  the  screen 
the  play  that  ran  a  solid 
year  in  London  and  New 
York!  ... 

"LOYALTIES"! 

by  JOHN  GALSWORTHY 


The  story  of  an  upper-crust  criminal  .  .  . 
too  good  to  go  to  jail.  Disclosing  the  as- 
tonishing moral  code  of  high  society,  which 
shields  ''good  names''. . .  then  crushes  them. 


His  world  will 
find  excuses 
for  a  "gentle- 
m  a  n  "  who 
steals  .  .  .  but 
there's  no  es- 
cape from  the 
greater  penal- 
ty he  paysl . . 


BASIL 
DEAN 

PRODUCTIONS 

Made  in  England 


1,7,  k. 


Funny  guys  with  funny  gags! 
If  you've  never  seen  a  horse 
laugh,  bring  your  horse  to 
see  them!  Lively,  racy,  full  of 
fun  .  .  .  bursting  at  the  seams 
with  belly  chuckles  that  get 
the  shekels!  . 

In  one  starring  show  this  year: 

IOOSE 


Sweet  &  Kennedy  bring  years  of  comedy  experi- 
ence to  their  first  starring  effort.  Kennedy 

made  a  million  fans  in  his 
Average  Man"  series. 
Sweet  has  an  unequaled 
reputation  as  a  Broadway 
comedian  and  gag  writer. 
They're  full  of  grand  ideas 
.  .  .  watch  their  dust — 
gold  dust  to  you  I 


*6000 

REWARD 

FOR  SOLVING 
THIS  MYSTERY! 

Your  patrons  get  the 
money  from  your  stage! 

50  Stations,NBC  Network,  will  present  A 
the  thrilling  drama  on  the  air  for 
six  consecutive  weeks.  All  but  the   /  #  , 
last  chapter!  The  vast  audience, 
numbering  tens  of  millions,  will 
be  invited  to  write  their  own  A 
original  endings. 


CONTEST 
CLOSES 

OCT.  10th 


PICTURE  RELEASED 
OCTOBER  14th. 
100  PRIZES  WILL 
BE  AWARDED 
FROM  THEA- 
TRE STAGES. 


GREATEST  RADIC 
TIONS  ON  A  COJ 
THIS  AMAZING 


\ 


7, 


x 


m 


§ 


IE-UP  IN  HISTORY!  50  LEADING  NBC  STA- 


r-TO- COAST  NETWORK  WILL  BROADCAST 
MYSTERY  DRAMA  IN  SIX  WEEKLY  EPISODES 


MILLIONS  WILL  PLAY  THE 
DETECTIVE  ROLE  IN  THIS  AS- 
TOUNDING CRIME  THRILLER! 

F  RE  E 

to  Theatres  Booking  this  Picture: 

I    Three  daily  newspaper  campaigns  blanketing  the 
nation  during  the  first  three  broadcasts. 

J  Campaign  in  all  fan  magazines  issued  in  August  and 
September.  (Dated  September  and  October.) 

3  1000  FREE  TRAILERS  TO  BE  USED  BY  THEATRES 
PLAYING  UP  BROADCASTING  AND  CONTEST. 

Q  Heralds  covering  details  of  the  complete  contest  to  be 
supplied  free  to  theatres  who  have  contracted  for 

this  production. 

£  Free  Block  one  sheets  for  advance  work  on  contest 
and  broadcasting. 

£  Giant  publicity  campaign  through  radio  pages,  dra- 
matic editors  and  regular  news  channels. 

Showman's  down-to-the-ground  advance  campaign 
manual  to  be  available  well  before  the  first  broad- 
cast, giving  complete  contest  rules,  data  on  news- 
papers, judges,  etc. 

• 

CRAMMED  WITH  EVERY- 
THING  YOU  NEED  TO 
GET  THE  MOBS! 

yiADio'piCTURES 


N  THE  AIR  FROM  WEEK 
OF  AUG.  21st  to  OCT.  1st 


AND  TWO 
MORE  GRIP- 
PING TALES 
OF  LOVE 
AND  DANGER 


TITLES  AND 
STARS  TO  BE 
ANNOUNCED 


BIG 


THRILLERS! 


bHHHHBH 


mm 


JOEL  McCREA 


THE  NIGHT  MAIL 
FLYER" 


Stalwart  manhood  cleaves 
the  raging  sky  in  a  mighty 
drama  of  cold  grit  and 
flaming  love. 


ON  YOUR  • 
ROUNDUP 


DIRECTED  BY 

FRED  ALLEN 


SIX  ACTION  WESTERNS 

The  same  spurring  spirit  that  swept 
him  to  the  peak.  Gold  bonded 
guarantee  for  this  trade— 

IN  ONE  YEAR  TOM  KEENE 
HAS  STAMPEDED  THE  FIELD 


AUDIENCES  AWAIT  THIS! 


The  Jungle  evidence  that  made  Frank 
Buck's  book  a  national  best -seller  and 
thrilled  millions  of  Hearst's  newspaper 
and  Collier's  readers  for  weeks! 


MEDEE  J.  VAN  BEUREN  presents 


BRING  'EM 

BACK  ALIVE 


FRANK  BUCK 

HERO  TO  MILLIONS 

The  outstanding  man  in 
the  most  romantic  trade. 
He  has  brought  the 
greatest  of  beasts  to 
all  famous  zoos. 


EVERY  FRAME  OF  THIS  PICTURE 


I 


*3P 


SEE — a  30-foot  Python  at 
death  grips  with  a  Royal 
Bengal  tiger. 

SEE — a  black  panther,  Cor- 
sair of  the  jungle,  in  the  bone- 
crushing  jaws  of  a  giant 
river  crocodile. 

SEE  —  man-eating  cats  invading  native 
villages. 

SEE — infuriated  elephants,  bereft  of  the 
midget  of  the  herd. 

SEE — the  capture  of  the  rarest  of  reptiles, 
monitor  lizards. 

SEE  —  the  greatest  of  thrills.  A  fight  t& 
the  finish  between  the  KINGS  OF  THE 
JUNGLE — the  tiger  and  the  black  panther. 


v 


'•St"   >  ;»i 

H 


Si, 


"'si"  \ 


Jm 

mm 


ACTUALLY  MADE  IN  THE  JUNGLE 


» 


THRILL  DRAMA 


Whooping  Big  Melodramas,  Packed 
with  Wallop  and  Crammed  with 
Action . . .  Shows  of  Stalwart  Stature, 
Fired  with  Split-Second  Suspense, 
Crackling  with  Boyd's  Double- 
Fisted  Personality,  Spiked  with  a 
Dash  of  Romance . . .  Champ  Attrac- 
tions in  Any  Man's  Town  The 
World  Around! 


MAZDA  LANE 

The  glitter .  .  the  glamour .  .  the  laughter .  .  the  tears  .  .  the  heartaches  .  . 
the  heartbreaks  .  .  the  triumphs  .  .  the  fears,  told  in  Broadway's  own  story 
•      of  "The  Grandest  Canyon".  .  where  blazing  lights  blot  out  life's  shadows  # 
and   Satyrs   and    Saints   rub   elbows    in    humanity's   greatest   pageant  .  . 
where  girls  with  wishbones  wear  sables  and  girls  with  backbones  wear  rags. 


A  STORY  OF  THE  THEATRE  ,  .  .  AND  THE  PEOPLE  WHO  MAKE  IT  LIVE! 


THE  LIVING  PAINT 
OF  LIFE'S  GREAT 

CANVAS    .  Each  star. . .  each 

player.  .  .  each  personality  in 
RKO- RADIO  productions  are  the 
Living  Paints  from  which  great 
pictures   are    made.  Their 
emotions  are  the  vivid  hues 
or  the  soft  pastels  that 
make  the  canvas  of  the 
screen  throb  with  all  of 
Life's  colors!... Great 
names  .  .  .  great 
artists  .  .  .  they 
make  great 
pictures. 


JULIE  HAYDON 


i 


ANITA  LOUISE 


mm 


ROBT.  ARMSTRONG. 


4 


JOEL  McCREA 


JOS.  CAWTHORN 


ROCHELLE  HUDSON 


ERIC  LINDEN 


THREE  ROARING  SERlAtS 


Courtney  Ryley  Cooper's 
notion -gripping  story 


11 


THE  LAST  FRONTIER 

Men  of  daring  cleave  the  savage  West  ...  in  the  flaming 
days  when  peril  stalks  the  Sunset  Trail  .  .  .  and  simple  justice 
speaks  through  the  smoke  of  a  six-gun. 

AIRPLANE  EXPRESS 

Zooming  into  the  heart  of  air-mad  Young  America  with  thrill 
upon  thrill !  (Over  2,000,000  Aviation  magazines  sold  monthly) 

LOST  IN  THE  MALAYAN 

K  I        I   ryy     A  blood-racing  story  of 
JUINV7LE       a  man  against  the  man 
"/*£s$L*£jL*  killers  ...  a  strange,  arresting  tale  of  human  love. 

Wi    ACTUALLY  FILMED  IN 


RKO-VAN  BEUREN  PRODUCTIONS 


12  EPISODES  EACH 


I 


TWO  REEL  COMEDIEI 

6  CHARLIE  CHAPLIN 


RELEASES 


In  the  pictures  that  made  him  immortal,  reissued  with 
music  and  sound  for  millions  eager  to  see  them  again  and 
a  whole  new  generation  who  have  never  seen  themf 

HIS  SIX  BEST  YELLERS!  Including  ''Easy  Street," 
"The  Cure,"  "The  Rink"  and  "The  Pawnshop" 

RKO-VAN  BEUREN  PRODUCTIONS 


6 


FRANTIC 
TWO  REELERS 
MADE  FOR  THIS 
NUTTY  AGE! 


Those  Happy  Muggs  Above  Are  .  .  . 

OLSEN  and  JOHNSON 

The  big  Gag  and  Giggle  Men  .  .  .  the  nuttiest  team  in  musical  comedy 
and  vaudeville  . .  .  Box-office  record  breakers  over  the  great  RKO 
circuit .  .  .  Gloom  Destroyers  who  wrecked  the  Nation  s  Funny  Bone! 

RKO-VAN  BEUREN  PRODUCTIONS  Associate  Producer  NAT  ROSS 


ITH  ELECTRIC  LIGHT  NAMES! 


6 


Distinguished  shorts  , .  .  not  made  to  pad  your 
program,  but  to  sell  your  seats.  Blazing  names 
with  feature  draw.  No  man  with  a  reputation 
for  talking  sense  would  dare  deny  that  the  names 
on  this  page  are  the  greatest  of  their  kind. 

CLARK  and  McCULLOUGH 

They've  got  the  nation  trained  to  giggle  when  their 
names  are  flashed  in  front.  Here  they  come  in  six 
more  high-test  howls  .  .  .  hysterics  guaranteed. 


CLARK  AND  McCULLOUGH 


6  MASQUERS 

Big  time,  big  name  casts  in  whooping  meller- 
dramas.  The  leading  stars  of  Hollywood 
make  this  here  life  a  huge  joke. 

6  HARRY  SWEET 

Comedies,  starring  the  sure-fire  convul- 
sioreer  who  was  teamed  with  Jimmie  Gleason 
in  "Her  Man"  and  with  Edgar  Kennedy  in 
"Carnival  Boat". 


EDGAR  KENNEDY 


'Mr.  Average  Man"  comedies,  written  and 
directed  by  Harry  Sweet.  The  above  four 
are  Louis  Brock  Productions. 


MICKEY  McGUIRE 

Kid  comedies  with  the  original  Mickey  of  the 
screen,  Based  on  the  Funny  Page  Cartoons 
by  Fontaine  Fox.  Larry  Darmour  Productions 


HARRY  SWEET 


EDGAR  KENNEDY     MICKEY  McGUIRE 


c 


PATHE--NEW 


THE  GRANDEST  SHORT  FEATURE  TITLE  IN  AMUSEMENT  ANNAL 


m —  m*-- 


F/RST  IN  THE  NEWSREEL  FIELD  AND  STILL  THE  FOREMOS 


SCOOPING  THE  NEWS  WITH  UNMATCHED  WORLD-WIDE  SERVIC 


FIRST  AT  ANY  COST...BY  THE  SWIFTEST  CARRIERS  KNOWN  TO  MA 

-1  JSi 


P    A   T    H  E 

MONTHLY  REVIEW 


THE  MAGAZINE  OF  THE  SCREEN 


(7  ISSUES) 


HIGHLY  ENTERTAINING  TO  YOUNG  AND  OLD... THESE 
CAMERAGEMS. BRILLIANTLY  EDITED &YCOURTLAND  SMITH 


RKO-VAN  BEUREN 

l-REEL  PRODUCTIONS 


13 
26 


6 


N  MUSICAL  BROADCASTS 

B    Blues  Singers,  Crooners,  Bands  and 
_    Musical  Novelties.  Stars  of  the  Air  .  .  . 
V*    Known  and  loved  by  millions. 

AESOP'S  FABLES 

(ANIMATED  CARTOONS) 

No  product  in  pictures  can  match  their  laugh  recordl 
An  established  audience  following  built  up  over  a 
period  of  13  successful  years. 

VAGABOND  ADVENTURES 

Beautiful  and  thrilling  camera  adventures  in  the  far- 
flung  corners  of  the  world  .  . .  described  in  the  crisp, 
appealing  voice  of  Gayne  Whitman,  the  "Chandu" 
of  Radio. 

TOM   AND  JERRY 

CARTOONS) 


RECTO 


Not  just  directors,  but  directors!  These  are 
the  names  you've  learned  to  depend  on  for 
hits.  Every  one  of  them  has  rolled  important 
money  to  your  door.  Every  one  is  geared  to 
high  achievement  in  the  greatest  gathering  of 
star  and  story  property  in  amusement  history. 

• 

WESLEY  RUGGLES,  Director  of  "Cimarron'; 
KING  VIDOR,  Commander  of  "The  Big  Par- 
ade" and  "Street  Scene";  GEORGE  FITZ- 
MAURICE,  Maker  of  "Mata  Hari";  WILLIAM 
WELLMAN,  who  gave  you  "Wings' ,  "Public 
Enemy",  "Star  Witness";  E.  H.  GRIFFITH,  di- 
rector of  "Holiday";  ROWLAND  BROWN, 
"Doorway  to  Hell";  GREGORY  LA  CAVA, 
"Symphony  of  Six  Million";  ERNEST  B. 
SCHOEDSACK,  ''Grass",  "Four  Feathers", 
"Chang";  FRANK  LLOYD,  "East  Lynne";  NOR- 
MAN TAUROG,  "Skippy";  MERVYN  LEROY, 
"Five  Star  Final";  J  WALTER  RUBEN,  "Pub- 
lic Defender";  GEORGE  ARCHAINBAUD,  "Lost 
Squadron",  "State's  Attorney";  FRED  ALLEN, 
"Freighters  of  Destiny". 


LEE  MARCUS 


CHARLES  E.  SULLIVAN 


PANDRO  BERMAN 


MERIAN  C.  COOPER 


CRAFTSMEN  OF  ILLUSION  .  .  . 
THEIR  DREAMS  ARE  THE 
SUBSTANCE  OF  SHOWS!  

David  O.  Selznick  has  surrounded  himself  with 
visual  talent  of  highest  distinction  .  .  .  people 
who  have  proven  at  the  box  office  their  ability 
to  select  and  create  living  screen  material 
which  pulses  with  the  heart  of  the  world. 

These  are  the  unseen  stars  of  RKO- Radio 
Pictures  . . .  unknown  to  the  millions  who  ac- 
claim their  works  with  heart-throbs,  laughter 
and  tears  .  .  .  but  every  one  a  flaming  name 
to  showmen. 

LEE  MARCUS  Eastern  Production  Head 

KATHERINE  BROWN  .  Eastern  Story  Editor 
PANDRO  BERMAN  Production  Assistant 
CHARLES  E.  SULLIVAN  .  Business  Assistant 
MERIAN  C.  COOPER  .  Assoaafe  Producer 
KENNETH  MacGOWAN 
EDWARD  MONTAGNE 
A.  H.  SWANSON  .  .  .  Story  Editors 
CARROLL  CLARK      ...      Art  Director 


KATHERINE  BROWN 


EDWARD  MONTAGNE 


KENNETH  MacGOWAN 


UNSEEN  STARS 


SUMMARY  OF  PRODUCT 


THE  HIT  LIST  OF  1932-33 


A  PLEDGE  FULFILLED 


RKO- RADIO'S  HIT  LIST  OF  1932-33  IS 
NO  LONGER  A  HOPE  OR  A  PROMISE. 
THE  CROWD-POWER  OF  THE  NEW 
PRODUCT  IS  A  REALITY. .  .  PROVEN  IN 
ADVANCE  OF  THIS  ANNOUNCE- 
MENT BY  THE  MONEY  RECORDS  OF 


SQUADRON/7  "SYMPHONY"  and 


STATE'S  ATTORNEY 


GO  ON  FROM  THERE! 


RKO 


Note:  Titles  of  pictures 
listed  herein  are  sub- 
ject to  change. 


62 

FEATURE 
PRODUCTIONS 

3 

SERIAL  THRILLERS 

42 

2  REEL  COMEDIES 

26 

SINGLE  REEL 
FEATURES 

39 

SINGLE  REEL 
CARTOONS 

104 

PATHE  NEWS 


PRINTED  IN  U.  S.  A 


May    2  1,  1932 


MOTION    PICTURE  HERALD 


77 


48  FEATURES  COMING  FROM  FOX; 

"DOWN  TO  EARTH"  FILMS:  KENT 


Product  for  New  Season  Also 
Includes  52  Issues  of  Magic 
Carpet  and  104  of  News- 
reel,  Sales  Convention  Told 

Forty-eight  features,  52  issues  of  the 
Magic  Carpet  of  Movietone  and  104  issues 
of  Fox  Movietone  Newsreel  will  be  distrib- 
uted by  Fox  Film  Corporation  in  the  1932- 
33  season,  200  members  of  the  sales  forces 
were  informed  by  James  R.  Grainger,  vice 
president,  at  the  28th  annual  convention 
held  this  week  at  the  New  York  offices  of 
the  company.  Under  a  policy  of  latitude  in 
production  for  the  purpose  of  gauging  the 
trend  of  popular  demand,  only  two-thirds  of 
the  scheduled  pictures  were  announced,  the 
others  to  be  made  known  as  the  season  ad- 
vances. 

"Showmanship  went  out  one  door  when 
standardization  came  in  the  other,"  Presi- 
dent Sidney  R.  Kent  told  the  assembled 
sales  personnel,  insisting  that  standardiza- 
tion of  production  and  exhibition  has  been 
"the  damnation"  of  the  business,  and  must 
give  way  to  imagination  and  personality. 

He  said  he  was  confident  the  business 
would  right  itself  by  virtue  of  "a  long 
pull,"  and  stressed  the  fact  that  a  new  order 
of  things,  now  present,  would  entail  decen- 
tralization of  theatre  operation,  and  the  re- 
turn of  the  personal  element  into  all  phases 
of  the  industry.  Fox  theatres,  under  the 
Skouras  management,  will  follow  the  course 
pointed,  Kent  indicated.  Scoring  the  indus- 
try for  falling  down  on  exploitation,  the 
Fox  chief  promised  that  his  company's 
product  will  be  "Barnum  and  Bailey-ed." 

He  told  the  salesmen  and  branch  man- 
agers one  of  their  greatest  tasks  was  the 
building  and  maintaining  of  good  will. 
"Sell  nothing  indefinite,"  was  the  burden  of 
his  pronouncement  to  the  force.  He  ex- 
pressed the  opinion  that  action  and  a  mini- 
mum of  dialogue  would  aid  materially  in 
bringing  the  children  back  to  the  theatre,  a 
step  important  to  the  recovery  of  business. 

"Back  to  First  Principles" 

Kent  paid  a  compliment  to  Winfield  Shee- 
han  and  Sol  Wurtzel,  returning  to  the  stu- 
dio on  June  1.  Turning  to  Grainger,  be- 
side him,  the  president  said:  "There  is 
nothing  I  want  to  take  away  from  you. 
What  I  want  to  do  is  to  help  you  become 
a  bigger  and  greater  power  in  the  indus- 
try." Grainger  was  obviously  affected,  and 
the  sales  force  vigorously  applauded  the 
complimentary  remark. 

One  definite  aim  in  Fox  production,  an- 
nounced by  President  Sidney  Kent,  is  to 
make  pictures  for  the  average  audience. 
Kent,  in  his  first  meeting  with  the  field  men, 
said  that  "pictures  must  be  made  down  to 
earth  to  meet  the  average  mind  and  to  ap- 
peal to  the  average  audience." 

"Highly  sophisticated  pictures  are  fine  for 
a  limited  class  but  deadly  for  the  masses," 
Kent  declared.  "We  are  prepared  to  get 
back  to  first  principles  and  make  pictures 
from  simple,  human  stories  of  universal 
appeal." 


SAYS  KENT  OF  NEW 
PRODUCT  FROM  FOX 

"Pictures  must  be  made  down  to 
earth  to  meet  the  average  mind  and 
to  appeal  to  the  average  audience. 
Highly  sophisticated  pictures  are  fine 
for  a  limited  class,  but  deadly  for  the 
masses.  We  are  prepared  to  get  back 
to  first  principles  and  make  pictures 
from  simple,  human  stories  of  univer- 
sal appeal." 


Kent  said  that  he  had  learned  to  respect 
the  Fox  sales  organization  when  he  was 
with  a  competing  company  and  added  that 
he  was  convinced  that  Fox  Films  could  ac- 
complish everything  it  had  achieved  pre- 
viously. 

Other  speakers  included  E.  R.  Tinker, 
chairman,  Vice  Presidents  W.  C.  Michel, 
C.  E.  Richardson  and  Glenn  Griswold  and 
Truman  Talley  of  Fox  Movietone  News. 

Returning  from  the  Coast  Friday,  Kent 
said  before  the  convention  opened  that  the 
Skouras  Brothers,  under  the  deal  by  which 
they  are  managing  the  Fox  theatres,  "have 
succeeded  in  cutting  losses  considerably,  in 
obtaining  reductions  in  union  wage  scales, 
in  effecting  general  economies,  and,  what 
is  more  important,  converting  money  thus 
saved  into  terms  of  manpower." 

Kent  said  he  had  voluntarily  reduced  his 
own  salary  and  that  a  number  of  high  sal- 
aries at  the  plant  had  been  readjusted,  while 
James  R.  Grainger  "will  work  for  two  years 
and  a  half  and  get  paid  for  two." 

It  was  indicated  that  Richard  A.  Row- 
land's one-year  contract,  which  expires  in 
July,  will  be  extended  when  he  returns  East 
soon  to  separate  his  activities  from  produc- 
tion and  concentrate  on  story  material  and 
new  talent.  Kent  will  leave  for  the  Coast 
early  next  month  with  Winfield  Sheehan 
and  Sol  M.  Wurtzel  to  reinstall  them  in 
their  old  posts  at  the  studios. 

Two  Co-starring  Teams,  Seven  Stars 

The  production  schedule  for  the  new  sea- 
son includes  two  starring  teams  and  seven 
stars  in  27  pictures.  There  are  listed  fifteen 
pictures  from  plays,  novels,  a  radio  drama 
and  original  stories.  The  productions  will 
include  three  co-starring  Janet  Gaynor  and 
Charles  Farrell  and  four  with  James  Dunn 
and  Sally  Eilers.  Two  will  star  Will  Rog- 
ers, there  will  be  three  with  Joan  Bennett, 
three  with  Warner  Baxter,  five  with  George 
O'Brien,  four  with  Elissa  Landi,  and  two 
with  Edmund  Lowe.  Clara  Bow  will  again 
be  seen  in  Fox  pictures  following  a  long 
absence  from  the  screen. 

Zane  Grey,  novelist,  and  Noel  Coward,  play- 
wright, have  contributed  more  material  than 
any  other  writers  to  the  season's  product.  Four 
Zane  Grey  stories  will  be  adapted,  including 
"The  Last  Trail,"  "Robbers'  Roost,"  "Canyon 
Walls"  and  "Arizona  Wildcat."  The  plays  of 
Noel  Coward  include  an  adaptation  of  "Caval- 
cade," stage  success  still  playing  in  London, 
"Bitter  Sweet,"  which  played  in  London  and 
New  York,  "Forgotten  Kisses"  and  "Easy." 

A  departure  is  found  in  the  adaptation  of  the 


Two  Starring  Teams  and  Seven 
Stars  in  27  Pictures;  Third 
of  Productions  Await  the 
Trend  of  Popular  Demand 

radio  mystery  drama,  now  being  broadcast  from 
coast  to  coast,  "Chandu  the  Magician." 

Others  To  Be  Adapted 

Other  plays  that  will  be  adapted  include 
"The  Inside  Story,"  by  George  Bryant  and 
Francis  M.  Verdi,  which  recently  ended  its 
New  York  run ;  "Little  Teacher,"  by  Harry 
James  Smith ;  "Havoc,"  by  Harry  Wall ; 
"Walking  Down  Broadway,"  by  Dawn  Powell ; 
"Checkers,"  from  the  play  by  Henry  M.  Blos- 
som ;  "Trick  for  Trick,"  by  Shirley  Warde ; 
"Kiss  of  Courage,"  from  a  play  by  Paul  Arm- 
strong and  story  by  Bret  Harte,  and  "Red 
Dancer,"  by  Viktor  Kelemen. 

"Bad  Boy,"  by  Vina  Delmar,  a  successor  to 
the  popular  novel,  play  and  film  "Bad  Girl," 
by  the  same  author,  will  be  a  "special"  at- 
traction. 

Popular  novels  and  stories  listed  in  the  an- 
nouncement include  "Rackety  Rax,"  by  Joel 
Sayre ;  "Hat  Check  Girl,"  by  Rian  James  ; 
"Congorilla,"  by  Mr.  and  Mrs.  Martin  John- 
son, the  first  African  talking  picture;  "Six 
Hours  to  Live,"  from  the  story  "Auf  Wieder- 
sehn,"  by  Gordon  Morris  and  Morton  Bar- 
teaux ;  "Shanghai  Madness,"  by  Frederick 
Hazlitt  Brennan ;  "Apartment  House  Love," 
by  Whitney  Bolton ;  "Call  Her  Savage,"  a  Tif- 
fany Thayer  best  seller ;  "Desert  Flame,"  by 
Pierre  Frondaie,  and  "Whirlwind  Romeo,"  by 
Max  Brand. 

Featured  Players 

Among  the  players  who  will  be  featured  with 
the  stars  and  in  the  "special"  productions  are 
many  whose  work  has  placed  them  in  the  poten- 
tial star  class.  Foremost  among  these  are 
Marian  Nixon,  Peggy  Shannon,  Spencer  Tracy, 
John  Boles,  El  Brendel,  Ralph  Bellamy,  Greta 
Nissen,  Minna  Gombell,  Nora  Lane  and  Alex- 
ander Kirkland.  Other  featured  players  include 
Irene  Ware,  Matty  Kemp,  Arthur  Pierson, 
Marion  Burns,  Janet  Chandler,  Weldon  Hey- 
burn,  Cecilia  Parker,  William  Pawley,  Law- 
rence O'Sullivan  and  Ralph  Morgan. 

Directors  who  will  make  these  pictures  in- 
clude Frank  Borzage,  William  K.  Howard, 
Alfred  Santell,  Frank  Lloyd,  Henry  King,  John 
Blystone,  David  Butler,  Alan  Crosland,  David 
Howard,  Sidney  Lanfield,  Marcel  Varnel,  Al- 
fred Werker  and  John  Francis  Dillon. 

Writers  under  contract  include  Edwin  Burke, 
S.  N.  Behrman,  Maurine  Watkins,  Sonya 
Levien,  Al  Cohn,  Guy  Bolton,  Barry  Conners, 
William  Conselman,  Jules  Furthman,  Leon 
Gordon,  Bradley  King,  Philip  Klein,  Irene 
Kuhn,  Murray  Roth,  Bernard  Schubert  and 
Lynn  Starling. 

Titles  and  Production  Details 

The  list  of  titles  with  production  details 
follows : 

"Precious" — Janet  Gaynor  and  Charles  Far- 
rell in  a  melodious  romance,  directed  by  David 
Butler,  who  made  their  previous  successes, 
"Delicious"  and  "Sunny  Side  Up." 

"Elegant  Arms" — Janet  Gaynor  and  Charles 
Farrell  in  another  romantic  story,  now  being 
prepared. 

A  third  Gaynor-Farrell  production  which  has 
not  as  yet  been  titled. 

"Down  to  Earth" — Will  Rogers  again  as 
"Pike  Peters,"  in  a  sequel  to  his  first  talking 
picture,  "They  Had  to  See  Paris."  An  original 


78 


MOTION    PICTURE  HERALD 


May    2  1,  1932 


NEW  PRODUCT  FROM  FOX 


(Continued  from  preceding  fafic) 

screen  story  by  Homer  Croy  which  will  be 
directed  by  David  Butler. 

Another  Will  Rogers  production,  title  to  be 
announced  later. 

"Walking  Down  Broadway" — James  Dunn 
and  Sally  Eilers  in  a  romantic  drama  from 
the  play  by  Dawn  Powell.  Minna  Gombell 
will  again  be  seen  with  these  "Bad  Girl"  stars 
under  the  direction  of  Sidney  Lanfield. 

"Checkers"— James  Dunn  and  Sally  Eilers 
in  a  romance  of  race  tracks  and  thoroughbreds, 
from  the  play  by  Henry  M.  Blossom.  To  be 
directed  by  John  G.  Blystone. 

"Born  Wild" — James  Dunn  and  Sally  Eilers 
with  an  all-star  cast  in  an  original  story  to  be 
directed  by  Sidney  Lanfield. 

"Okay" — James  Dunn  and  Sally  Eilers  in  an 
original  screen  story. 

Clara  Bow  Returns 

"Call  Her  Savage" — Clara  Bow's  first  pic- 
ture on  her  return  is  an  adaptation  of  Tiffany 
Thayer's  popular  novel. 

"Cavalcade" — Noel  Coward's  stage  play, 
which  has  become  the  talk  of  two  continents. 
Frank  Borzage  will  direct  this  production 
which  is  to  have  a  cast  of  over  2,500. 

"Bought  on  Time" — Joan  Bennett  in  an  orig- 
inal screen  story  of  how  a  beautiful  woman 
satisfied  her  desire  for  a  whirl  at  society. 

"Easy" — Joan  Bennett  is  starred  in  this 
screen  adaptation  of  Noel  Coward's  play, 
"Home  Chat,"  dealing  with  a  woman-about- 
town  whose  fascinations  caused  complications. 

The  title  of  a  third  Joan  Bennett  picture  will 
be  announced  at  a  later  date. 

"Desert  Flame" — Warner  Baxter  in  a  ro- 
mance of  the  Arabian  desert,  based  on  the  story 
by  Pierre  Frondaie.  Peggy  Shannon  plays  the 
feminine  lead  with  John  Francis  Dillon  direct- 
ins. 

"Trick  for  Trick" — Warner  Baxter  in  the 
role  of  a  smart,  suave,  sophisticated  magician, 
in  the  screen  adaptation  of  the  play  by  Shirley 
Warde,  Vivian  Cosbv  and  Harrv  Wagstaff 
Gribble. 

Third  for  Warner  Baxter 

"Kiss  of  Courage" — A  third  Warner  Baxter 
starring  vehicle  with  Marian  Nixon  as  his 
leading  woman.  Based  on  a  play  by  Paul  Arm- 
strong from  a  story  by  Bret  Harte.  Baxter's 
role  will  be  of  the  type  he  made  in  "The  Cisco 
Kid." 

"The  Last  Trail" — George  O'Brien  in  a  ro- 
mance of  the  old  West  based  on  a  story  by 
Zane  Grey. 

"Robbers'  Roost" — George  O'Brien  as  the 
hard-riding  hero  of  Zane  Grey's  novel. 

"Canyon  Walls" — With  George  O'Brien  in 
the  starring  role.  Based  on  a  story  by  Zane 
Grey. 

"Arizona  Wildcat" — George  O'Brien  in  an- 
other Zane  Grey  story,  adapted  from  the  West- 
ern writer's  "From  Missouri." 

"Whirlwind  Romeo" — With  George  O'Brien. 
Based  on  Max  Brand's  romance. 

"Red  Dancer" — Elissa  Landi  as  an  exotic 
beauty  who  danced  her  way  into  the  hearts  of 
Europe  to  find  herself  caught  in  the  whirlpool 
of  war.  Ralph  Bellamy  and  Alexander  Kirk- 
land  share  male  honors  in  this  dramatic  pro- 
duction based  on  Viktor  Kelemen's  play.  John 
G.  Blystone  will  direct. 

"Glamorous" — An  original  screen  story  star- 
ring Elissa  Landi. 

"Forgotten  Kisses" — Elissa  Landi  with  Ralph 
Bellamy  in  the  screen  adaptation  of  Noel  Cow- 
ard's stage  play,  "The  Last  Trick." 

Ellissa  Landi's  fourth  picture  has  not  as  yet 
been  titled. 

"Chandu  the  Magician" — Starring  Edmund 
Lowe,  with  Marion  Burns.  From  the  radio 
drama  by  Harry  A.  Earnshaw,  Vera  M.  Old- 


ham and  R.  R.  Morgan.  To  be  directed  by 
John  Francis  Dillon. 

Edmund  Lowe  will  appear  in  another  screen 
drama,  to  be  titled  later. 

Racketeer  Comedy 

"Rackety  Rax" — Spencer  Tracy  in  a  comedy 
of  racketeers  gone  collegiate.  Greta  Nissen  and 
El  Brendel  are  also  featured.  Based  on  the 
storv  by  Joel  Sayre.  To  be  directed  by  David 
Butler. 

"The  Inside  Story" — With  Ralph  Bellamy 
and  Peggy  Shannon.  Based  on  the  stage  play 
of  George  Bryant  and  Francis  M.  Verdi  and 
giving  the  story  behind  today's  lurid  headlines. 

"Bitter  Sweet" — Based  on  Noel  Coward's 
musical  romance,  successful  on  the  New  York 
and  London  stages. 

"Little  Teacher" — Featuring  Marian  Nixon 
and  Spencer  Tracy.  Based  on  the  play  by 
Harry  James  Smith.  John  G.  Blystone  will 
direct. 

"Havoc" — With  Spencer  Tracy,  Peggy  Shan- 
non and  Ralph  Bellamy.  To  be  directed  by 
William  K.  Howard.  Based  on  the  play  by 
Harry  Wall  of  a  blase  woman,  whose  wiles  and 
deceit  brought  one  man  death  and  abject  misery 
to  another. 

"Apartment  House  Love" — El  Brendel,  as  a 
Swedish  knight  of  the  broom,  with  Minna  Gom- 
bell, Marian  Nixon  and  Arthur  Pierson.  From 
the  story  by  Whitney  Bolton. 

"Shanghai  Madness"  —  Featuring  Spencer 
Tracy  and  Marion  Burns.  Directed  by  John 
Francis  Dillon.  Based  on  the  story  of  Fred- 
erick Hazlitt  Brennan. 

"The  Cry  of  the  World" — A  depiction  of  the 
glory  and  heart  anguish  of  the  postwar  decade. 
Presented  by  the  International  Film  Founda- 
tion in  collaboration  with  Fox  Film  Corpora- 
tion. 

"Six  Hours  to  Live" — The  drama  of  a  man 
who  mocked  and  conquered  destiny.  Adapted 
from  the  story,  "Auf  Wiedersehn"  by  Gordon 
Morris  and  Morton  Barteaux.  To  be  directed 
by  Frank  Lloyd. 

"On  Parade" — Featuring  the  starlets  of  the 
Fox  lot,  Marian  Nixon,  Arthur  Pierson,  Alex- 
ander Kirkland,  Weldon  Heyburn,  Cecilia 
Parker,  Janet  Chandler,  June  Vlasek,  and 
Vivian  Reid  in  an  original  screen  story  with 
a  West  Point  setting,  to  be  directed  by  Sidney 
Lanfield. 

"Bad  Boy" — by  Vina  Delmar :  an  original 
screen  story  successor  to  "Bad  Girl,"  by  the 
same  author.  Cast  and  director  to  be  an- 
nounced later. 

"Hat  Check  Girl" — Featuring  Peggy  Shan- 
non, John  Boles,  Alexander  Kirkland  and  El 
Brendel.  To  be  directed  by  John  Francis  Dil- 
lon from  the  story  by  Rian  James. 

"Congorilla" — Mr.  and  Mrs.  Martin  John- 
son's story  of  the  big  apes  and  little  people  of 
Central  Africa.    Talking  film  made  in  Africa. 

Sax  To  Bring  New  Equipment 
For  Vitaphone  Plant  Opening 

Sam  Sax,  in  charge  of  the  Warner  Vita- 
phone  studio  in  Brooklyn,  will  return  for 
the  re-opening  of  the  eastern  plant,  set  for 
June  13,  with  new  recording  equipment  from 
the  Warner  Coast  plant.  The  entire  short 
lineup  is  completed  with  the  exception  of 
one  S.  S.  Van  Dine  number. 

Three  pictures  will  go  into  work  when 
the  plant  re-opens :  the  Van  Dine  short,  a 
Jack  Haley  subject  and  another  one-reeler. 
The  1932-33  list  is  expected  to  be  larger 
than  the  123  shorts  produced  in  the  East 
and  the  26  Leon  Schlesinger  cartoons  pro- 
duced on  the  Coast  for  the  1930-31  season. 


Brandt  Elected 
To  Presidency 
of  World  Wide 

Joe  Brandt  on  Wednesday  was  elected 
president  of  World  Wide  Pictures,  one  of 
the  feature  units  of  Educational  and  Joe 
Goldberg  was  elected  vice-president.  Budd 
Rogers  was  named  circuit  sales  manager  of 
World  Wide.  Brandt  was  to  be  elected  to 
a  vice  presidency  in  Educational  at  a  meet- 
ing on  Thursday. 

In  commenting  on  the  elections,  E.  W. 
Hammons,  president  of  Educational,  said 
Wednesday  night  that  the  new  appointments 
will  not  result  in  any  changes  of  personnel. 

Hammons  said  he  has  engaged  Jack  Hayes 
on  the  Coast  for  the  production  of  six  one- 
reel  shorts,  featuring  the  Hollywood  Baby 
Stars  and  directed  by  Charles  Lamont. 
Charles  Mack  of  the  former  comedy  team 
of  Moran  and  Mack,  will  be  starred  in  a 
feature  length  comedy,  to  be  released  through 
World  Wide,  according  to  Hammons,  who 
indicated  that  Mack  is  subject  to  call  for 
two  more  features  upon  the  completion  of 
the  first.  Hammons  indicated  that  the  Mack 
comedy  would  not  run  a  length  of  15  reels 
as  variously  reported. 


Erpi  To  Install  New  Theatre 
Sound  Equipment  Immediately 

Electrical  Research  Products,  Inc.,  West- 
ern Electric  unit,  plans  immediate  installa- 
tion in  theatres  of  its  new  wide  range  re- 
cording system,  as  rapidly  as  manufacture 
permits.  The  system  entails  the  use  of  a 
new  high  frequency  loud  speaker  unit  de- 
clared capable  of  reproducing  sound  even 
beyond  the  limits  of  audibility. 

A  preview  of  the  new  system  at  the  Ma- 
jestic in  Providence  last  week,  is  said  to 
have  resulted  in  favorable  audience  reaction. 
Demonstrated  were  the  frequency  and  vol- 
ume ranges.  Clock  beats  and  whispered 
dialogue  can  be  plainly  heard  with  the  new 
apparatus,  it  is  claimed. 

The  installation  and  demonstration  was 
worked  out  by  Erpi  in  conjunction  with  Ed- 
ward Fay,  who  owns  and  operates  the  Ma- 
jestic, which  was  selected  by  Western  Elec- 
tric for  the  test  because  it  is  accepted  as 
being  very  suitable  for  such  purposes. 


Gunning,  "Father"  of  Outdoor 
Advertising,  Dead  in  Chicago 

Robert  J.  Gunning,  76,  considered  to 
have  been  the  originator  of  outdoor  adver- 
tising, having  been  the  first  to  lease  a  wall 
surface  for  re-sale  to  advertisers,  died  in 
Chicago  recently.  Gunning  was  also  con- 
sidered the  first  to  erect  an  outdoor  ad 
structure  and  to  provide  a  creative  service 
for  outdoor  advertisers. 

Gunning  started  as  an  apprentice  in  a 
Chicago  sign  shop  at  the  age  of  13,  and 
branched  out  for  himself  when  18  as  a  trav- 
eling sign  painter.  He  established  the  Gun- 
ning System  in  Chicago  in  the  70's,  ex- 
panding rapidly  until  he  controlled  a  nation- 
wide painted  bulletin  service  through 
branches  and  affiliates. 


May    2  1,    193  2 


MOTION    PICTURE  HERALD 


79 


§ 


THE  CAMERA  REPCRTS 


FEATU  RED.  Nora 
Sregor,  now  in  M-G-M 
featured  roles.  Her 
latest  is  in  "But  the 
Flesh  Is  Weak." 


STUDIO  VISITORS.  As  John  Nolan,  Western  sales  supervisor 
■for  Fox,  and  Ed  Dubinsky  of  Dubinsky  Brothers  in  Kansas  City- 
met  Elissa  Landi  and  Director  Frank  Lloyd  on  the  set  for  "Burnt 
Offering"  at  the  Fox  studio.  Left  to  right:  Dubinsky,  Nolan, 
Miss  Landi  and  Lloyd. 


INCANDESCENCE. 
But  not  measured  by 
these  I  u  m  i  na  n  t s.  Fay 
Wray  as  in  First 
National's  "Doctor  X." 


ARRIVING  FOR  CONVENTION.  Members  of  the  RKO  organization  arriving  in  Chicago  for  the  three-day  sales  convention 
which_  began  on  Monday  of  this  week.  The  meeting  was  presided  over  by  Merlin  H.  Aylesworth,  president  of  the  RKO  cor- 
poration. Conventioneers  shown  above  are  Jules  Levy,  Lee  Marcus  (Eastern  production  head),  Michael  G.  Poller,  Al  Mertz, 
Kay  Brown,  Ned  E.  Depinet  (vice-president  in  charge  of  distribution),  Walter  Branson,  C.  R.  Halligan,  L.  M.  Devaney,  Frank 
Buck,  A.  A.  Schubert,  Ed  McAvoy  and  Cresson  E.  Smith. 


PRESIDENT  GREETS  CINEMA  ENGINEERS.  Members  of  the  Society  of  Motion  Picture  Engineers,  in  Washington  for 
convention  last  week,  as  they  were  received  in  a  body  at  the  White   House  by   President   Hoover.    (See  opposite  page.) 


ASSIGNED.  (Above)  Betty  Gillette,  former 
society  girl  recently  signed  by  Warner 
Brothers,  who  has  already  been  cast  in  four 
pictures,  including  "The  Crooner,"  "Big 
City  Blues"  and  "Two  Against  the  World." 

INFORMALITY.  (Left)  Four  celebrities  of 
the  theatre,  cinematic  and  otherwise, 
snapped  as  they  met  on  the  M-G-M  lot. 
They  are  (left  to  right)  Robert  Mont- 
gomery, Noel  Coward  (the  stage  actor 
and  playwright),  Joan  Crawford  and  Wil- 
liam Haines. 


May    2  1,    193  2 

m    il   i  | 


MOTION    PICTURE  HERALD 


81 


At  center  in  this  photograph  taken  upon  the  White  House  grounds,  are  shown  Dr.  Alfred  N.  Goldsmith,  head  of  the 
S.  M.  P.  E.,  next  to  Mr.  Hoover,  and  John  I.  Crabtree,  former  S.  M.  P.  E.  head,  standing  to  the  right  of  Doctor  Goldsmith. 


r 

CHOOSING  PRODUCT.  (Above)  P.  A. 
Powers,  head  of  the  recently  organized 
Powers  Pictures,  distributors  in  America 
of  British  International  productions,  who 
is  now  in  London  selecting  product. 

BORN  IN  1840  B.H.  (Right)  Meaning. 
Before  Hoiiywood.  Marian  Nixon,  while 
on  location  for  Fox's  "Rebecca  of  Sunny- 
brook  Farm,"  meets  Jose  Rodriguez,  92 
years  old,  who  says  he  was  the  first  white 
child  to  be  born  in  Monterey,  California's 
original  capital. 


Z2 


MOTION    PICTURE  HERALD 


May    21,  1932 


RKO  RADIO  TO  ISSUE  62  FEATURES, 
140  SHORTS,  CONVENTION  IS  TOLD 


Fifty  NBC  Stations  Will  Partici- 
pate in  Exploitation  Campaign 
for  One  Production;  I04  Is- 
sues of  Pathe  News,  3  Serials 

RKO  Radio  Pictures'  new  production 
schedule  will  consist  of  62  features,  140 
short  subjects,  104  issues  of  Pathe  News, 
and  three  serials.  The  program  was  made 
known  to  the  company's  sales  force  on 
Wednesday,  by  Ned  E.  Depinet,  vice  presi- 
dent in  charge  of  distribution,  at  the  closing 
business  sessions  of  the  annual  convention, 
held  at  the  Drake  hotel,  Chicago. 

The  feature  list  includes  a  special  attrac- 
tion to  be  known  as  "The  Phantom  of  Crest- 
wood,"  which  will  comprise  the  company's 
first  experiment  in  utilizing  the  air  resources 
of  its  parent-affiliate,  the  National  Broad- 
casting Company.  A  network  of  50  NBC 
radio  stations  will  be  utilized  in  the  ex- 
ploitation campaign  for  this  production,  a 
feature  of  which  will  be  a  contest  to  be  con- 
ducted by  NBC  for  the  best  original  endings 
for  the  "picture.  RKO  theatres  and  adver- 
tising, in  turn,  will  call  attention  to  the 
radio  contest. 

Other  Adventure  Pictures 

Also  highlighting  the  new  Radio  produc- 
tion schedule  are  two  adventure  dramas, 
"Kong,"  produced  by  Merian  C.  Cooper; 
"The  Most  Dangerous  Game,"  produced  by 
Cooper  and  Ernest  B.  Schoedsack,  and  a 
Malayan  jungle  picture  based  on  Frank 
Buck;s  expedition,  which  was  recorded  in 
his  book,  "Bring  'Em  Back  Alive."  All 
three  will  be  designated  "specials."  In  ad- 
dition, the  list  includes  such  stage  plays  and 
book  properties  as  "The  Animal  Kingdom," 
"Bill  of  Divorcement."  "The  Sun  Also 
Rises,"  "Thirteen  Women,"  and  "Phantom 
Fame." 

In  the  company's  star  list  for  the  year  are: 
Ann  Harding,  Constance  Bennett,  John  Barry- 
more,  Richard  Dix,  Leslie  Howard,  Leslie 
Banks,  Lionel  Barrymore,  Irene  Dunee,  Helen 
Twelvetrees,  Dolores  Del  Rio,  Joel  McCrea, 
Eric  Linden.  Arline  Judge  and  Tom  Keene. 

Directorial  talent  includes :  George  Fitz- 
maurice,  Wesley  Ruggles.  Edward  H.  Griffith. 
Mervyn  Le  Roy,  King  Vidor,  George  Archain- 
baud.' Ernest  B'.  Schoedsack,  Gregory  La  Cava, 
Norman  Taurog,  William  Wellman,  Paul  L. 
Stein,  Frank  Lloyd,  Rowland  Brown,  George 
Cukor,    J.    Walter    Ruben    and    Fred  Allen. 

Titles,  Casts  and  Directors 

Titles,  casts  and  directors,  insofar  as  they 
have  already  been  decided  upon,  follow : 

"The  Phantom  of  Crestwood."  radio  broad- 
cast special,"  a  mystery  "thriller"  by  Bart- 
lett  Cormack.  Tentative  cast  includes  Ricardo 
Cortez,  Helen  Twelvetrees  and  Robert  Arm- 
strong. 

"Kong,"  a  "special"  produced  by  Merian  C. 
Cooper.  Described  as  "spectacular"  drama, 
this  production  was  recently  completed  after 
having  been  produced  in  secrecy. 

"Bring  'Em  Back  Alive,"  an  Amedee  J. 
Van  Beuren  filming  of  the  Frank  Buck  expedi- 
tion into  the  Malayan  jungles.  This  is  a 
camera  record  of  the  book  of  the  same  name ; 
directed  by  Clyde  Elliott,  and  photographed 
by  Nick  Cavaliere  and  Paul  Burger. 

"Most  Dangerous  Game,"  from  Richard  Con- 
nell's  short  story,  an  ultra-modern  melodrama. 


LEISURE  WILL  BENEFIT 
SCREEN,  SAYS  SARNOFF 

Motion  pictures  will  benefit  from  an 
extended  leisure  which  will  accrue  to 
the  American  public  through  the  fur- 
ther development  of  the  machine  age, 
David  A.  Sarnoff,  president  of  the  Ra- 
dio Corporation  of  America,  told  dele- 
gates to  the  Radio  Pictures  convention 
at  the  Drake  hotel,  Chicago,  this  week. 
Sarnoff's  address  was  made  by  tele- 
phone from  New  York,  and  amplified 
at  the  convention  hall. 

"The  screen,"  said  Sarnoff,  "has  lost 
none  of  its  fundamental  charm,  despite 
the  fact  that  it  is  in  the  midst  of  tech- 
nical and  economic  change.  Its  stories 
of  people  arc  told  to  other  people 
through  the  most  effective  media — 
pictures  and  speech.  Developments  of 
an  age  of  intense  inventive  effort  and 
industrial  resourcefulness  have  im- 
proved and  strengthened  the  basic  na- 
ture of  its  appeal.  Its  best  years  should 
lie  ahead. 

"The  march  of  the  times,"  he  de- 
clared, "is  toward  the  greater  libera- 
tion of  the  individual  and  the  greater 
reliance  on  the  machine.  We  have  in 
the  United  States  some  120,000,000 
people  living  in  a  country  which  is 
capable  of  producing,  with  its  present 
productive  equipment,  everything  that 
is  necessary  to  allow  all  of  us  to  have 
everything  we  need  to  eat,  everything 
we  need  to  wear,  houses  to  live  in, 
schools  and  churches,  automobiles  to 
ride  in,  theatres  and  radios,  athletics 
and  other  recreational  facilities.  All 
this  could  be  had,  the  economists  tell 
us,  with  no  more  than  30  hours  of 
work  by  the  individual  weekly. 

"In  the  recent  economic  upheaval 
the  machine  contributed  toward  over- 
production and  consequent  unemploy- 
ment. In  the  period  toward  which  the 
transition  of  today  is  directing  us,  the 
machine  must  be  made  to  give  regu- 
lated employment  of  shorter  hours, 
and  greater  opportunity  for  leisure. 
One  may  look  on  this  era  of  change 
with  much  encouragement,  for  ahead 
lies  the  opportunity  for  an  art  such  as 
ours  to  make  its  most  conspicuous 
contributions.  The  technical  age  will 
have  failed  if  it  gives  to  the  individual 
merely  the  leisure  of  idleness.  It  will 
have  served  if  it  gives  a  fuller  life, 
with  wholesome  recreation,  education 
and  entertainment ." 


Leslie  Banks  will  play  the  lead  in  this  film. 

"The  Moon  and  Sixpence,"  from  the  story 
by  Somerset  Maugham,  to  be  directed  by  Ed. 
H.  Griffth,  with  John  Barrymore  and  Helen 
Twelvetrees. 

"Sweepings,"  from  the  novel  by  Lester 
Cohen.   Lionel  Barrymore  will  play  the  lead. 


Sarnoff  Calls  Shorter  Hours, 
With  More  Leisure  Time  for 
Entertainment,  the  Necessary 
Adjustment  to  'Machine  Age' 

and  Wesley  Ruggles  will  direct  the  picture. 

"The  Animal  Kingdom,"  from  the  stage  play 
by  Philip  Barry.  Leslie  Howard,  who  played 
the  lead  in  the  stage  version,  will  be  starred 
opposite  Ann  Harding.  Gregory  La  Cava  will 
direct. 

Second  for  Ann  Harding 

A  second  Ann  Harding  production,  as  yet  un- 
titled, in  a  "super  special"  with  Richard  Dix. 

"The  Sun  also  Rises,"  from  the  Ernest  Hem- 
ingway novel  of  the  same  name.  Constance 
Bennett  will  be  starred  and  George  Fitzmaur- 
ice  will  direct. 

"Conspicuous,"  a  society  comedy-drama,  star- 
ring Constance  Bennett. 

A  third  Constance  Bennett,  as  yet  unde- 
cided. 

"Nights  Are  Made  for  Love,"  a  musical 
comedy  drama,  introducing  to  America  the 
English  actor,  Francis  Lederer.  Irene  Dunne 
will  have  the  feminine  lead. 

"Thirteen  Women,"  from  the  novel  of  the 
same  name  by  Tiffany  Thayer.  It  is  to  be 
directed  by  Edward  H.  Griffith.  Cast  is  not 
set. 

"Deportation  Train,"  to  be  directed  by  Paul 
Stein.    Probable  lead  will  be  Zita  Johann. 

"Three  Came  Unarmed,"  adapted  from  the 
novel  by  E.  Arnot  Robertson.  Tentative  cast 
includes  Eric  Linden  and  Arline  Judge. 

"Phantom  Fame,"  from  the  life  story  of 
Harry  Reichenbach,  theatrical  press  agent. 
Ricardo  Cortez  will  be  starred.  Two  other 
Cortez  pictures  will  be  "Society  Page"  and 
"Fair  Exchange." 

"Mysteries  of  the  French  Secret  Police,"  de- 
tective mystery  by  H.  Ashton- Wolfe.  J. 
Walter  Ruben  will  direct  an  all-star  cast  in 
this. 

"Little  Orphan  Annie,"  based  on  the  Harold 
Gray  newspaper  comic  strip.  Mitzi  Green  will 
play  the  title  part,  and  Edna  May  Oliver  and 
Joseph  Cawthorne  will  be  in  support. 

"Bill  of  Divorcement,"  from  the  stage  play 
by  Clemence  Dane.  Irene  Dunne,  Laurence 
Olivier,  Anita  Louise  will  be  in  the  cast. 

"Nurse  Smith,"  an  original  screen  play  by 
Carey  Wilson,  starring  Irene  Dunne.  A  fourth 
starring  vehicle  for  Miss  Dunne  will  be  selected 
later. 

"Headline  Chaser,"  newspaper  correspondent 
drama,  featuring  Richard  Dix.  William  Well- 
man  will  direct.  Two  additional  Dix  pictures, 
making  a  total  of  four,  will  be  decided  upon 
later. 

Two  More  for  Helen  Twelvetrees 

"Miracle  Night"  and  "Prodigal  Daughter," 
starring  vehicles  for  Helen  Twelvetrees. 

"Mistress  of  Moscow,"  first  starring  vehicle 
for  Gwili  Andre,  new  RKO  Radio  actress. 

"Freedom,"  from  the  Agnes  Christine  John- 
son story  of  southern  chain  gangs.  Eric  Lin- 
den is  tentatively  set  for  the  featured  role. 
Rowland  Brown  will  direct. 

"Cross  Roads,"  from  the  play  about  college 
youth,  by  Martin  Flavin.  Eric  Linden  and 
Arline  Judge  will  have  the  leads. 

"Special  Investigator,"  based  on  the  novel, 
"Haunch,  Paunch  and  Jowl,"  by  Sam  Ornitz. 
Gregory  Ratoff  will  play  the  lead. 

"Loose  Moments"  (tentative  title),  a  comedy 
special  with  Harry  Sweet  and  Edgar  Kennedy. 

"Hold  'Em,  Jail,"  an  original  feature  comedy, 
with  Wheeler  and  Woolsey,  Edna  May  Oliver 
and  Roscoe  Ates ;  Norman  Taurog,  director. 

"The  Penguin  Pool  Mystery."  by  Fulton 
Owrsler,  Lowell  Bretano  and  Stuart  Palmer, 


May    2  1,  1932 


MOTION    PICTURE  HERALD 


83 


THREE  ADVENTURE  FILMS  FROM  RKO 


(Continued  from  preceding  page) 
with  Edna  May  Oliver  and  Robert  Armstrong. 

"Whoopee  Cruise,"  with  Enda  May  Oliver 
and  Joseph  Cawthorne. 

"Loyalties,"  from  the  play  by  John  Gals- 
worthy, and  "The  Bracelet,"  by  Robert 
Hichens,  both  of  which  will  be  made  in  Eng- 
land by  Basil  Dean. 

"The  Theft  of  the  Mona  Lisa,"  a  foreign- 
made  production,  to  be  distributed  by  RKO 
Radio. 

"Night  Mail  Flyer,"  with  Joel  McCrea,  and 
two  additional  "thrill  dramas,"  yet  to  be  se- 
lected. 

Bill  Boyd  and  Tom  Keene 

Four  Bill  Boyd  starring  behicles,  to  be 
produced  by  Larry  Darmour.  Six  "Westerns," 
with  Tom  Keene,  to  be  directed  by  Fred  Allen. 
The  first  two  of  the  series  are  "Gun  Law"  and 
"The  Law  Rides,"  with  the  remainder  yet  to 
be  selected. 

Nine  additional  features  complete  the  com- 
pany's seasonal  lineup.  Tentative  titles  for 
them  are:  "Mazda  Lane,"  a  story  of  Broad- 
way; "Shadows  of  San  Quentin,"  "Secret 
Altar,"  "Hippodrome,"  "Life  Begins  Tomor- 
row," "All  the  Evidence,"  "Beautifully 
Trimmed,"  "The  Faithful  Are  Forgotten,"  and 
"Burnt." 

The  three  serials,  each  of  which  will  con- 
sist of  12  two-reel  episodes,  are :  "Airplane 
Express,"  "Lost  in  the  Malayan  Jungles"  and 
"The  Last  Frontier,"  the  last-named  based  on 
the  Courtney  Riley  Cooper  novel. 

The  short  subject  list  includes,  in  addition 
to  104  issues  of  Pathe  News  and  seven  Pathe 
Review  magazine  reels,  42  two-reel  comedies 
and  65  single  reel  subjects.  Two-reel  come- 
dies include  six  each  of  the  following  :  Charlie 
Chaplin  synchronized  re-issues ;  Masquers'  all- 
star  :  Clark  &  McCullough ;  Edgar  Kennedy's 
"Mr.  Average  Man" ;  Harry  Sweet ;  Mickey 
McGuire,  and  a  seventh  series  to  be  announced 
later. 

The  65  single  reel  subjects  are  comprised  of 
13  NBC  Musical  Broadcasts ;  26  Aesop's 
Fables ;  13  Tom  and  Jerry  animated  cartoons, 
and  six  Vagabond  Adventures. 

Sarnoff  Address  Telephoned 

Approximately  200  members  of  the  RKO 
Radio  sales  department,  including  home  office 
executives,  district  and  branch  managers,  and 
salesmen,  were  in  attendance  at  the  meeting 
which  opened  on  Monday  and  was  concluded 
late  Wednesday. 

The  business  sessions  were  opened  by  De- 
pinet,  with  the  following  home  office  men  in 
attendance :  M.  H.  Aylesworth,  RKO  presi- 
dent ;  Lee  Marcus,  eastern  production  head ; 
Jules  Levy,  general  sales  manager ;  Cress 
Smith,  Western  and  Southern  division  man- 
ager ;  E.  L.  McEvoy,  Eastern  and  Canadian 
division  manager ;  Al  Mertz,  short  subject 
sales  manager ;  Courtland  Smith,  president  of 
Pathe  News ;  Jack  Connolly,  general  manager 
of  Pathe  News ;  Fred  O'Connell,  general  man- 
ager of  the  Van  Beuren  Corporation ;  Harold 
B.  Franklin,  president  of  RKO  Theatres  ;  B.  B. 
Kahane,  president  of  RKO  Radio  Pictures ; 
Joseph  Plunkett,  vice  president  of  RKO  The- 
atres ;  Robert  F.  Sisk,  advertising  and  publicity 
director  of  RKO,  and  Phil  Reisman,  vice 
president  of  RKO  Theatres. 

A  feature  of  the  convention's  first  business 
session  was  an  address,  telephoned  from  New 
York  and  amplified  in  the  convention  hall,  bv 
David  Sarnoff.  president  of  Radio  Corporation 
of  America.  In  his  address.  Sarnoff  agreed 
that  the  development  of  the  "machine  age"  in 
America  contributed  to  unemployment,  but 
added  that  a  social  and  industrial  adjustment 
is  necessary  to  overcome  the  effect  of  mechan- 
ized labor.  The  necessary  adjustment,  he  said, 
calls  for  shorter  working  hours,  and  the  re- 


Playing  for  RKO  Radio 

sultant  leisure  which  will  be  afforded  the 
American  public,  he  believes,  will  be  a  boon 
and  inspiration  to  entertainment  mediums,  which 
will  benefit  from  this  new  leisure. 

The  afternoon  session  Monday  was  devoted 
to  a  discussion  of  short  subject  product,  and 
was  addressed  by  Mertz,  McConnell,  Court- 
land  Smith  and  Connolly.  The  delegates  were 
guests  of  the  National  Broadcasting  Company 
at  the  Chicago  Studios  in  the  Merchandise 
Mart. 

3,500  Installations 

On  Tuesday,  screenings  of  new  RKO  Radio 
product  were  held  in  the  Cinema  Art  Theatre, 
and  afternoon  sessions  were  addressed  by  Lee 
Marcus  and  E.  O.  Heyl,  manager  of  the  Photo- 
phone  division  of  RCA  Victor.  Heyl  said  that 
replacement  of  equipment,  the  universal  adop- 
tion of  A-C  current  for  all  models,  and  wide- 
spread interest  in  the  new  16  mm.  sound-on-film 
portable  apparatus  have  kept  the  Photophone 
division  of  RCA  Victor  at  capacity  produc- 
tion. More  than  3,500  installations  of  repro- 
ducing apparatus  have  been  made  by  RCA 
Victor,  he  said,  and  the  company  has  equipped 
30  licensees  of  recording  apparatus  in  Holly- 
wood, and  important  studios  in  England, 
France,  Italy,  Australia  and  India. 
_  David  O.  Selznick,  Radio  Pictures  produc- 
tion chief,  who  was  unable  to  be  present  at  the 
convention,  sent  a  message  in  which  he  said : 
"We  are  facing  a  big  job  and  a  big  responsi- 
bility.    Anything  further  I  have  to  say  will 


be  said  with  what  I  trust  will  be  box  office 
product." 

Drive  Winners  Named 

The  President's  Cup,  emblematic  of  general 
efficiency  in  sales  activities,  was  awarded 
Wednesday  to  the  Chicago  exchange.  Winners 
of  other  drives  also  were  rewarded.  Pre- 
Convention  Cleanup  Drive,  March  4  to  April 
20 :  Eastern  division :  first,  F.  L.  McNamee, 
Philadelphia;  second,  to  R.  E.  Churchill,  In- 
dianapolis ;  third,  S.  C.  Jacques,  Cincinnati ; 
Western  division:  first,  J.  H.  Ashby,  Denver; 
second,  R.  V.  Nolan,  St.  Louis;  third,  G.  Wil- 
liam Wolf,  San  Francisco.  Pathe  Year-End 
Cash  Drive :  first,  Mike  Frisch,  Minneapolis : 
second,  J.  H.  Mclntyre,  Los  Angeles:  third! 
Roy  E.  Churchill,  Indianapolis.  Radio  Year- 
End  Date  Drive:  first,  F.  L.  McNamee,  Phila- 
delphia ;  second,  R.  V.  Nolan,  St.  Louis ;  third, 
E.  H.  Wells,  Montreal.  January  Four- Week 
Clean-Up  Drive,  Eastern  Division;  first,  F.  G. 
Ross,  Boston;  second,  W.  J.  Collins,  Atlanta; 
third,  Ralph  Kinsler,  Cincinnati ;  fourth  L.  C. 
Wechsler,  New  York ;  fifth,  B.  G.  Kranze,  New 
York ;  sixth,  C.  I.  DeVizia,  Boston,  and  H.  R. 
Callaway,  Cincinnati ;  Western  division,  S.  W. 
Whitehead,  Los  Angeles;  second,  S.  Gorelick, 
Chicago;  third,  S.  Decker,  Chicago;  fourth  J 
Ambrose,  Wilwaukee ;  fifth,  T.  C.  Tobin,  St. 
Louis ;  sixth,  N.  J.  Colquhoun,  Memphis,  and 
S.  M.  Sachs,  Memphis. 

February  Playdate  Contest.  Eastern  divi- 
sion: first,  Roy  E.  Churchill,  Indianapolis;  sec- 
ond, Harry  J.  Michalson,  Pittsburgh;  third, 
C.  W.  Allen,  Atlanta ;  Western  division :  first, 
J.  H.  Ashby,  Denver ;  second,  P.  M.  Baker, 
Memphis  ;  third,  M.  E.  Cory,  Portland,  and  in 
Canada,  first,  S.  H.  Decker,  Winnipeg;  sec- 
ond, J.  Allen,  Toronto,  and  third,  A.  L.  Gau- 
det,  St.  John. 

Frank  O'Heron,  vice  president  in  charge  of 
operations,  unable  to  attend,  sent  word  that 
John  J.  McFadden,  Jr.,  of  Philadelphia,  had 
won  the  office  managers'  contest ;  second  was 
H.  M.  Hollandswo^th,  San  Francisco,  and 
third,  A.  H.  Van  Deusen,  Albany. 

Eleven  major  promotions  in  the  sales  force 
since  the  Radio-Pathe  amalgamation  were  an- 
nounced by  Depinet  as  follows  : 

Harry  T.  Dixon,  from  salesman  to  manager 
at  Buffalo  ;  Walter  Branson,  from  manager  at 
Chicago  to  Midwest  district  manager ;  Jack 
Osserman,  from  salesman  to  Chicago  manager ; 
Al  J.  Mertz,  from  Cleveland  manager  to  short 
subjects  manager  at  the  home  office:  Harris 
Silverberg  from  Detroit  salesman  to  Cleveland 
manager ;  Barney  Pitkin,  to  New  Haven  man- 
ager ;  A.  M.  Avery,  from  assistant  manager  at 
Dallas  to  manager  at  Omaha ;  Frank  L.  Mc- 
Namee, from  Washington  manager  to  Phila- 
delphia manager.  M.  E.  Cory,  from  salesman 
at  San  Francisco  to  manager  at  Portland.  Ore. : 
R.  J.  Folliard,  to  manager  at  Washington; 
Phil  Hodes,  from  home  office  contract  depart- 
ment manager,  to  sales  manager  of  the  New 
York  exchange. 


Smalley  to  Replace  House 

In  Norwich  Razed  by  Fire 

Contracts  have  been  signed  by  William  C. 
Smalley,  head  of  the  Smalley  theatre  circuit 
with  headquarters  in  Cooperstown,  N.  Y., 
for  the  erection  of  a  900-seat  theatre  in  Nor- 
wich, N.  Y.,  to  replace  the  Smalley  theatre 
destroyed  last  March  23. 

The  house  will  have  a  single  seating  floor, 
and  despite  the  small  seating  capacity,  will 
have  a  stage  suitable  for  vaudeville  and 
musical  productions.  The  style  of  architec- 
ture is  of  Mediterranean  pattern.  The  ar- 
chitect is  Victor  A.  Rigaumont. 


i4 


MOTION    PICTURE  HERALD 


May    21,  1932 


PRO-INDUSTRY  LEGISLATORS  HOPE 
TO  LIFT  EXEMPTION  FROM  10  CENTS 


Senator  Warns  162,500  Would 
Lose  Jobs;  Massachusetts 
Governor's  Plans  for  Special 
State    Tax     Meet  Protest 


By  F.  L.  BURT,  Washington 

With  the  Senate  digging  deep  into  the 
new  tax  bill  which  it  now  has  before  it, 
with  a  view  of  passing  it  along  to  the  con- 
ference committee  of  the  House  and  Sen- 
ate by  the  end  of  May,  it  is  freely  pre- 
dicted' that  the  10-cent  exemption  from  ad- 
mission tax  recommended  by  the  Senate's 
finance  committee  will  not  be  able  to  with- 
stand the  assaults  of  members  who  have 
the  interests  of  the  theatre  at  heart  and 
that  the  tax-free  admissions  will  be  in- 
creased materially,  possibly  reaching  the 
original  House  figure  of  45  cents.  The  Sen- 
ate received  the  revenue  bill  last  Friday 
from  its  finance  committee,  for  disposal. 

Senator  Hiram  Johnson  of  California 
charged  President  Hoover  and  Ogden  L. 
Mills,  secretary  of  the  treasury,  with  being 
responsible  for  the  10-cent  exemption  maxi- 
mum. Senator  Samuel  M.  Shortridge,  also 
of  California,  declared  that  "the  Senate 
should  at  least  agree  with  the  House  and 
fix  the  rate  at  46  cents."  Senator  Short- 
ridge declared : 

"More  than  5,000  motion  picture  theatres 
in  the  United  States  have  closed  since  1929, 
due  to  unemployment's  drain  on  attendance. 
If  the  proposed  tax  on  admissions  of  10 
cents  and  over  is  enacted,  at  least  another 
5,000  will  close,  unable  to  meet  rent  and 
payrolls.  The  nation's  normal  supply  of 
entertainment  will  have  been  cut  in  half. 

Warns  162,500  Would  Lose  Jobs 

"The  effect  on  producers  and  distributors, 
who  also  depend  on  theatre  customers,  will 
be  a  similar  50  per  cent  reduction.  It  is 
proposed,  through  this  tax,  to  complete  the 
wiping  out  of  at  least  half  of  a  major  in- 
dustry. 

"Half  of  the  325,000  Americans  normally 
employed  will  be  kept  out  of  jobs.  Half  of 
the  1,250,000  constituting  their  families  will 
be  without  livelihood.  Half  of  the  3,000,000 
whose  family  heads  are  employed  in  normal 
times  because  of  the  motion  picture  indus- 
try's purchases  from  other  industries,  will 
further  be  added  to  the  unemployment  crisis. 
The  revenue  expected  by  the  sponsors  of 
the  10-cent  admission  tax  will  not  material- 
ize, and  many  normal  tax  values  will  be  de- 
stroyed. 

"No  industry  is  more  vital  today  than  the 
motion  picture  industry,  fulfilling  its  neces- 
sary educational  function  and  providing  a 
let-off  for  care  and  worry.  And  no  indus- 
try is  in  less  position  to  bear  an  added 
crushing  burden  of  taxation. 

"The  proposal  to  make  up  almost  one- 
tenth  of  the  nation's  deficit  by  taxing  the 
amusement  of  children,  the  unemployed  and 
the  poor,  while  at  the  same  time  exempting 
a  long  list  of  luxuries,  including  jewelry, 


Highlights  of  Congressional  activities 
regarding  tax  and  economy  measures  since 
the  present  session  began  at  Washington: 

Dec.  9,  1931 — Program  of  President 
Hoover  and  Administration  for  tax 
revisions  presented  to  Congress  in 
budget  measure  and  in  report  of  Sec- 
retary of  the  Treasury  Andrew  Mel- 
lon. Tax  of  10  per  cent  recom- 
mended on  amusement  tickets  of  ten 
cents  and  over;  also  tax  on  sale  or 
lease  of  equipment  and  on  foreign 
films. 

Feb.  6,  1932 — Ways  and  Means  Com- 
mittee of  House  of  Representatives 
concludes  hearings  on  Administra- 
tion's tax  proposals.  Motion  Picture 
industry  leaders  heard  in  protest 
against  ticket  tax. 

March  5 — Announcement  made  by 
House  committee  of  completion  of 
tax  measure. 

March  13 — Democratic  National  Com- 
mittee urges  Democrats  in  Congress 
to  support  non-partisan  plan  to  bal- 
ance budget. 

March  18 — House  of  Representatives 
adopts  wartime  surtaxes,  153  to  87. 

March  24 — House,  by  223  to  153,  kills 
sales  tax  provision,  including  pro- 
posal to  tax  sales  or  rental  of  thea- 
tre equipment,  and  also  importation 
of  foreign  motion  pictures. 

March  25 — President  Hoover  tells 
Congress  budget  must  be  balanced 
or  depression  will  be  indefinitely  pro- 
longed. 

April  1 — Measure  finally  adopted  with 
drastic  modifications,  including  new 
proposed  10  per  cent  tax  on  tickets 
over  45  cents.    Bill  goes  to  Senate. 

April  4 — President  asks  creation  of 
joint  board  to  cut  Federal  expenses, 
in  order  to  lighten  taxation  and  to 
meet  budget. 

April  9 — President  and  House  of  Rep- 
resentatives' Economy  Committee 
reach  tentative  agreement  for  slash 
of  government  expenses  up  to 
$210,000,000. 

May  3 — Omnibus  economy  bill  passed 
by  House,  with  original  $263,000,000 
savings  proposed  having  been  re- 
duced considerably. 

May  4 — Senate  finance  committee 
fixes  10  per  cent  tax  on  admissions 
over  45  cents.  Theatre  ticket  tax 
called  "the  football"  of  the  proposed 
revenue  bill. 

May  6 — After  weeks  of  discussions 
and  hearings  and  of  severe  revision 
of  tax  which  had  passed  the  House 
early  in  April,  the  Senate  finance 
committee  recommended  many  of 
the  Administration's  original  recom- 
mendations, including  tax  of  ten  per 
cent  on  tickets  over  10  cents  and  in- 
dustry faces  the  same  battle  all  over 
again. 

May  16 — Fight  looms  in  senate  over 
admission  tax  phase  of  Federal  rev- 
enue bill,  with  pro-industry  sena- 
tors predicting  the  raising  of  the 
exemption  from  ten  cents,  possibly 
to  45  cents. 


California  Senators  Lead  Fight 
To  Restore  At  Least  the  46 
Cent  Figure  Voted  Orig- 
inally in  House  Deliberations 

furs,  yachts  and  motorboats,  is  one  of  the 
most  uneconomic  propositions  imaginable." 

Committee  Itself  Uncertain 

That  the  finance  committee  itself  was 
uncertain  of  the  popularity  of  its  action  in 
reducing  the  exemption  is  shown  by  the  fact 
that  in  its  report  to  the  Senate  more  space 
was  devoted  to  a  defense  of  the  admission 
tax  than  to  any  other  of  the  miscellaneous 
levies. 

"Although  realizing  the  importance  of 
recreation  afforded  by  theatre  entertain- 
ments, which  constitute  the  principal  sub- 
ject of  this  tax,"  it  was  explained,  "your 
committee  believes  that  theatre  attendance, 
even  at  low  prices,  indicates  definite  tax- 
paying  ability  and  considers  that  admissions 
provide  a  basis  for  tax,  the  incidence  of 
which  would  be  broadly  distributed,  and  the 
burden  of  which  would  not  be  particularly 
heavy  at  the  rates  proposed.  In  the  exist- 
ing emergency  a  tax  of  two  cents  on  a  20- 
cent  admission  or  a  tax  of  three  cents  on  a 
30-cent  admission  would  not  seem  to  con- 
stitute unduly  burdensome  contributions  to 
the  support  of  the  Federal  Government. 

Aroused  by  an  avalanche  of  communica- 
tions from  their  constituents,  members  of 
Congress  are  preparing  to  launch  vigorous 
attacks  upon  some  of  the  levies  provided  by 
the  finance  committee  in  its  last  minute, 
frantic  effort  to  get  rid  of  the  legislation 
following  a  denunciation  of  the  measure  by 
Secretary  Mills.  The  admissions  tax  will 
be  the  subject  of  a  heavy  barrage  and  mem- 
bers who  are  opposed  to  a  10-cent  exemp- 
tion confidently  predict  their  success  in 
raising  the  figure. 

Would  Be  Up  to  Conferees 

If  the  Senate  exemption  differs  from  that 
provided  by  the  House  it  will  be  left  for  the 
confereees  from  the  two  bodies  to  agree 
upon  the  figure  finally  to  be  carried  in  the 
bill.  The  conference  committee  will  have 
wide  latitude  in  this  respect,  being  permit- 
ted to  accept  either  the  House  or  Senate 
rate  or  any  rate  in  between.  While  the 
recommendations  of  a  conference  committee 
may  be  rejected  by  either  house,  they  are 
usually  agreed  to. 

Describing  it  as  an  unfair  attack  on  the 
entertainment  of  needy  millions,  Hollywood 
film  producers  have  joined  protests  against 
the  10-cent  admission  tax.  Louis  B.  Mayer, 
president  of  the  Producers'  Association, 
vice-chairman  of  the  Republican  California 
State  Committee  and  close  friend  of  Presi- 
dent Hoover,  led  the  attack,  saying : 
"Motion  pictures  at  10,  15  and  20  cents  or 
even  higher  prices  are  not  a  luxury,  but  a 
necessity.  The  proposed  tax,  if  allowed  to 
pass,  will  literally  rob  the  great  mass  of 
people,  otherwise  suppressed  by  moderate 

{Continued    .n    twve  92, 


May    2  1,    193  2 


MOTION    PICTURE  HERALD 


85 


QUOTA  IS  BIG  FACTOR  IN  MODIFIED 
LAW  LIMITING  FILMS  FOR  MEXICO 


Prohibitive  Duty  on  Talking 
Pictures  Applies  Only  in 
Cases  Where  Distributors 
Exceed  Film  and  Disc  Quotas 

By  JAMES  LOCKHART,  Mexico  City 

Mexico  has  effected  import  duties  on  all 
non-Spanish  films  and  discs  which,  while 
high  enough,  are  not  as  bad  as  they  seem, 
it  is  pointed  out  by  distributors  in  Mexico 
City.  The  impression  has  gone  far  and 
wide  that  the  new  imposts  feature  a  boost 
of  from  eight  pesos  to  75  pesos  (approxi- 
mately $2.50  to  $25)  the  kilo  (2.2046  lbs.) 
on  all  such  material,  a  proposition  that 
would  make  all  importing  prohibitive.  Such 
was  the  case  when  the  measure  was  ap- 
proved by  the  national  legislature  last  year. 
But,  the  distributors  explain,  the  law,  which 
is  designed  to  protect  Mexico's  infant  pro- 
duction industry  and  to  encourage  cinema 
entertainment  in  Spanish,  had  that  sticker 
in  its  original  form,  but  it  was  considerably 
modified  during  the  respite  in  effectment 
which  was  allowed  until  April  21  by  Presi- 
dent Pascual  Ortiz  Rubio  at  the  petition  of 
Mexican  and  foreign  distributors  and  ex- 
hibitors in  the  Republic. 

Quota  Is  Tax  Factor 

Distributors  point  out  that  the  modified 
law  provides  the  75  peso  per  kilo  levy  on 
foreign  language  "talkies"  only  in  cases 
where  distributors  exceed  import  film  and 
disc  quotas,  which  the  measure  establishes 
and  which  demands  that  importers  and  dis- 
tributors claim  in  order  to  gain  benefits 
under  the  toned-down  regulations.  For  the 
purpose  of  these  quotas,  importers  are  class- 
ed in  two  groups — A  and  B.  The  A  group 
are  those  whose  annual  importations  do  not 
exceed  120,000  meters  of  film ;  the  B  group 
are  those  who  bring  in  each  year  from  120,- 
000  to  200,000  meters.  Importers  and  dis- 
tributors are  required  to  register  with  the 
ministry  of  finance  the  amounts  of  films 
they  bring  into  the  country  annually,  to  be 
assigned  groups  for  import  levies.  Duties 
which  are  the  most  important  that  must  be 
met  by  these  groups  are : 

Silents,  without  sound-on-film  and  with 
Spanish  titles,  10  pesos  (approximately 
$3.35)  per  kilo  for  group  A,  and  15  pesos 
(about  $5)  the  kilo  for  group  B;  the  same 
class  of  pictures  but  with  sound-on-film,  35 
pesos  ($11.50)  the  kilo  for  A  and  45  pesos 
($15)  per  kilo  for  B.  All  foreign  language 
discs  bear  20  pesos  the  kilo  impost.  Spanish 
pictures  without  sound  on  the  film  pay  eight 
pesos  per  kilo,  with  five  pesos  more  for 
discs,  and  12  pesos  for  sound  on  the  film. 

While  all  distributors  and  exhibitors  ad- 
mit that  the  new  import  tariffs  have  made 
their  operations  considerably  difficult,  none 
deems  that  wholesale  closures  of  houses  will 
result,  as  would  have  been  the  case,  they 
say,  had  the  levy  been  kept  at  $25  the  kilo. 
Nevertheless,  some  exhibitors  are  none  too 
cheerful  about  prospects.  Some  of  them  in- 
timate that  increased  operation  costs,  as  a 
direct  result  of  the  elated  duties  on  non- 
Spanish   "talkies,"  which  constitute  prac- 


EXPLOITEERS 
WORK  FULL  WEEK 

RKO  announces  to  its  various  and 
sundry  circuit  theatre  managers  that 
in  the  future  the  exploitation  depart- 
ment at  the  home  office  will  be  open 
and  ready  for  business  seven  days  each 
week,  which  takes  Sunday  out  of  the 
"day  of  rest"  class  for  that  depart- 
ment. 


tically  all  pictures  available  in  this  country, 
may  bring  about  the  posting  of  "closed  for 
repairs"  signs  on  not  a  few  "of  the  smaller 
houses,  especially  in  the  neighborhoods. 

Smuggling,  Says  Union  Speaker 

Good  copy  is  being  afforded  the  Mexican 
press  and  much  amusement  is  being  pro- 
vided film  men  in  Mexico  by  doings  and 
sayings  at  the  national  convention  of  vari- 
ous theatrical  unions  in  Mexico  City.  Speak- 
ers at  one  of  the  sessions  made  the  accusa- 
tion that  certain  unnamed  distributors  are 
getting  around  the  new  tariff  measure  for 
pictures  by  smuggling  into  Mexico,  through 
such  border  points  as  Nuevo  Laredo  and 
Ciudad  Juarez,  negatives  of  films  which 
they  develop  in  Mexico  City,  and  thereby 
take  advantage  of  the  fact  that  the  law  does 
not  cover  undeveloped  films.  Mexico  City 
distributors  aver  that  this  charge  is  news 
to  them  and  that  they  are  all  abiding  by  the 
measure. 

Asserting  that  the  cinema  and  radio  are 
killing  the  theatre  in  Mexico,  the  conven- 
tion asked  the  Mexico  City  civic  govern- 
ment to  give  thespians  a  big  break  to  the 
extent  of  compelling  all  picture  houses  to 
devote  their  night  shows  to  vaudeville  acts, 
and  if  that  can't  be  done,  to  make  the  cine- 
mas completely  suspend  operations  two  or 
three  times  a  week  as  a  means  of  forcing 
the  amusement  seeking  public  to  patronize 
the  playhouses.  Film  men  in  the  capital  as- 
sert that  these  plans  for  helping  along  the 
down-at-heel  theatre  at  their  expense  don't 
worry  them  and  that  the  thespians'  projects 
won't  get  to  first  base  as  the  screen  in  these 
parts  is  15  times  more  popular  with  the 
public  than  is  the  stage. 

Mexico  City  exhibitors  were  perhaps  the 
heaviest  contributors  to  the  general  shut- 
up  of  practically  all  activities  employing 
union  workers  on  May  1,  which  was  Mex- 
ico's Labor  Day  and  perhaps  the  most  strict- 
ly observed  holiday  in  the  country.  The 
various  labor  unions  turned  down  the  ex- 
hibitors' petition  that  inasmuch  as  stage 
theatres,  bullfights,  frontons  (gambling 
handball  games)  and  horse  races  were  al- 
lowed to  function  on  that  day,  it  wouldn't 
do  any  harm  if  crews  were  allotted  to  run 
the  picture  houses  as  well.  For  reasons  of 
their  own  the  picture  house  workers'  unions 
decided  that  these  unionists  must  have  the 
whole  day  off  to  take  part  in  parades  and 
otherwise  glorify  the  day  set  aside  for  pay- 
ing homage  to  the  working  man  and  woman. 
As  May  1  was  a  Sunday,  the  very  best  day 
of  the  week  for  the  cinemas,  the  enforced 
closure  was  an  expensive  one  for  the  ex- 
hibitors. 


Akerson  May  Aid 
Hoover  Campaign 

George  Akerson,  Paramount  executive, 
has  been  granted  a  leave  of  absence  to  aid 
in  the  Republican  campaign  next  fall,  ac- 
cording to  reports  brought  back  to  Kansas 
City  from  the  Paramount  sales  convention 
by  members  of  the  local  delegation. 

Akerson  was  not  at  his  New  York  office 
this  week,  but  a  member  of  his  staff  said 
he  had  "heard  nothing  about  it." 

A  dispatch  to  the  Kansas  City  Star  from 
its  Washington  bureau  reveals  Akerson's 
participation  in  the  political  campaign. 


Kosch  Named  Equity  Receiver 
For  Roxy  Theatres  Company 

Harry  G.  Kosch,  president  of  the  Roxy 
Theatres  Corporation,  was  appointed  equity 
receiver  on  Wednesday  for  the  Roxy  in 
New  York  by  Federal  Judge  Francis  G. 
Caffey.  The  action  was  begun  by  John 
Kane  as  assignee  of  the  $10,000  claim 
against  the  theatre  corporation  for  legal 
services  of  Sonnenschein,  Berkson,  Laut- 
mann,  Levinson  &  Morse,  Chicago  law  firm. 
The  petitioner  stated  that  since  Samuel 
(Roxy)  Rothafel  left  the  theatre  in  1931, 
it  has  suffered  continuous  losses.  Assets  of 
the  Roxy  corporation  are  listed  at  $10,- 
954,869  and  liabilities  at  $5,660,679. 


Fox  Denies  Deal  With  Curtis 
Indicated  in  His  Confession 

John  Hughes  Curtis,  in  a  signed  confes- 
sion made  to  New  Jersey  police  on  Tues- 
day, admitted  that  his  "negotiations"  with 
"kidnapers"  for  the  return  of  Colonel 
Charles  Lindbergh's  baby  were  all  a  hoax, 
and  in  the  confession,  Curtis  mentioned  two 
New  York  newspapers  and  Fox  as  having 
offered  him  money  "for  my  knowledge  of 
the  Lindbergh  case  or  pictures  of  the  baby." 
This  was  denied  vigorously  by  the  Fox 
executives. 

In  the  meantime,  Will  H.  Hays  has  taken 
up  the  matter  of  the  confession  made  by  the 
perpetrator  of  the  hoax  insofar  as  the  in- 
dustry is  tied  into  it. 


Goldstone  in  New  York  for 

Product  Distribution  Deals 

Phil  Goldstone,  one  of  the  principal  fi- 
nancers  of  independent  production,  is  in 
New  York  to  negotiate  for  distribution  of 
independent  product.  While  here,  Gold- 
stone conferred  with  executives  of  Majestic 
Pictures,  the  distributing  organization  for 
many  of  the  producers  being  financed  by 
Goldstone.  Majestic  is  now  engaged  in  sell- 
ing territorial  franchises  for  its  product. 
Approximately  25  independent  producers 
are  receiving  financing  from  Goldstone. 


MOTION    PICTURE  HERALD 


May    21,  1932 


APRIL  BOX  OFFICE  CHAMPIONS 


AGAIN — in  April  as  in  March — the  six  "Box  Office  Champions"  number  seven — a  paradox  explained 
by  the  fact  that  the  figures  placed  three  productions  in  a  tie  for  final  ranking.  Three  were  like- 
wise "champions"  in  March,  one  of  them — M-G-M's  "Tarzan  the  Ape  Man" — rising  from  sixth  to 
first  place.  Paramount's  "One  Hour  With  You,"  first  in  March,  continued  strong  by  winning  second  posi- 
tion. First  National's  "Fireman  Save  My  Child"  also  remained  "in  the  money"  by  holding  the  final  (in  April, 
the  fifth)  position  in  a  tie  with  "It's  Tough  to  Be  Famous"  and  with  RKO  Radio's  "Girl  Crazy."  Third  rank- 
ing went  to  First  National's  "Alias  the  Doctor,"  while  Warner  Brothers'  "The  Crowd  Roars"  took  fourth. 


TARZAN  THE  APE  MAN 


Novel  by  Edgar  Rice  Burroughs. 
Directed  by  W.  S.  Van  Dyke.  Adapted 
by  Cyril  Hume.  Dialogue  by  Ivor 
Novello.  Cinematographers:  Harold 
Rosson  and  Clyde  De  Vinna.  Cast: 
Johnny  Weissmuller,  Neil  Hamilton, 
Maureen  O'Sullivan,  C.  Aubrey  Smith. 
Released  March  12,  1932. 


M-C-M 


ONE  HOUR  WITH  YOU 


PARAMOUNT 


Screen  play  by  Samson  Raphaelson. 
From  the  play  by  Lothar  Schmidt.  Di- 
rected by  Ernest  Lubitsch.  Music  by 
Oscar  Straus.  Lyrics  by  Leo  Robin. 
Cinematographer:  Victor  Milner.  Cast: 
Maurice  Chevalier,  Jeanette  MacDon- 
ald,  Genevieve  Tobin,  Charlie  Ruggles, 
Roland  Young,  George  Barbier,  Joseph- 
ine Dunn.   Released  March  25,  1932. 


ALIAS  THE  DOCTOR 

FIRST  NATIONAL 


Story  by  Houston  Branch.  Directed  by 
Michael  Curtiz.  Film  editor,  William 
Holmes.  Art  director,  Anton  Grot. 
Cinematographer,  G  a  r  n  e  y  McGili. 
Cast:  Richard  Barthelmess,  Marian 
Marsh,  Lucile  Laverne,  Norman  Foster, 
Adrienne  Dore.  Released  March  26,  I  932. 


May    2  1,    193  2 


MOTION    PICTURE  HERALD 


87 


THE  CROWD  ROARS 


WARNER  BROTHERS 


Adapted  from  an  original  story  by 
Seton  I.  Miller  and  Howard  Hawks, 
Directed  by  Howard  Hawks.  Adapta- 
tion by  Kubec  Slasmon  and  John 
Bright.  Editor,  John  Stumar.  Cinema- 
tographer,  Sid  Hickox.  Cast:  James 
Cagney,  Joan  Blondell,  Ann  Dvorak, 
Eric  Linden,  Guy  Kibbee,  Frank  Mc- 
Hugh.    Released  April  16,  1932. 


GIRL  CRAZY 


RKO  RADIO 


Story  by  John  McGowan  and  Guy  Bol- 
ton. Screen  play  by  Tim  Whelan. 
Adaptation  by  Herman  Mankiewicz. 
Directed  by  William  Seiter.  Music  by 
George  and  Ira  Gershwin.  Film  editor, 
Artie  Roberts.  Cinematographer,  Roy 
Hunt.  Cast:  Bert  Wheeler,  Robert 
Woolsey,  Eddie  Quillan,  Mitzi  Green, 
Arline  Judge.  Released  March  25,  1932. 


IT'S  TOUCH  TO  BE  FAMOUS 


FIRST  NATIONAL 


Story  by  Mary  McCall,  Jr.  Adaptation 
by  Robert  Lord.  Directed  by  Alfred 
Green.  Cinematographer,  Sol  Polito. 
Cast:  Douglas  Fairbanks,  Jr.,  Mary 
Brian,  Walter  Catlett,  Emma  Dunn, 
Lilian  Bond.    Released  April  2,  1932. 


FIREMAN  SAVE  MY  CHILD 


FIRST  NATIONAL 


Story  and  adaptation  by  Robert  Lord, 
Ray  Enright,  Arthur  Caesar.  Directed 
by  Lloyd  Bacon.  Editor:  George  Marks. 
Cinematographer:  Sol  Polito.  Cast:  Joe 
E.  Brown,  Evalyn  Knapp,  Lilian  Bond,  Guy 
Kibbee.   Released  February  20,  1932. 


88 


MOTION    PICTURE  HERALD 


May    2  1,  1932 


INTERVENTION  BY  U.  S. 
NEEDED,  HE  DECLARES 


Money  Now  Going  Into  Box  Of- 
fices Would  Make  All  Prosper- 
ous If  Equitably  Distributed, 
Says  A.  R.  Bender  of  Cleveland 

Government  intervention  in  any  industry 
becomes  necessary  whenever  participants 
are  unable  to  obtain  "justice"  from  the  in- 
dustry itself,  declares  one  exhibitor  in  a 
communication  to  Motion  Picture  Herald. 
The  exhibitor,  A.  R.  Bender,  manager  of 
the  Melba  theatre  at  Cleveland,  Okla.,  ad- 
vocates passage  of  the  Brookhart  bill  pro- 
viding for  a  federal  investigation  of  the  in- 
dustry on  the  assumption  that  no  adjust- 
ment of  exhibitor  difficulties  is  forthcoming 
from  within  the  industry.  Rather,  Bender 
believes,  these  difficulties  are  being  in- 
creased continually. 

"I  have  watched  thousands  of  abuses 
creep  into  this  industry  in  the  past  20  years," 
he  writes.  "I  have  watched  hundreds  of 
parasites  fasten  themselves  upon  the  box 
offices  of  the  exhibitors,  and  I  have  watched 
exhibitor  organizations  waste  the  past  ten 
or  12  years  in  futile  efforts  to  bring  justice 
and  order  out  of  chaos  by  so-called  'Round 
Table'  discussions.  I  have  watched  pro- 
ducer-owned theatre  chains  throttle  and  de- 
stroy millions  of  dollars  of  independent  the- 
atre investments,  and  I  have  watched  the 
'rules  of  the  game'  gradually  tighten  until 
now  the  independent  theatre  owner  is  not 
allowed  to  establish  his  own  admission  price 
for  fear  it  will  hurt  the  chain-owned  'key' 
theatres." 

""Supposed  to  Sit  Quietly  By" 

"Nor,"  Bender  continues,  "is  the  inde- 
pendent exhibitor  allowed  to  run  product 
which  he  buys  and  for  which  he  pays  until 
after  the  'key'  theatre  has  reaped  the  har- 
vest. The  independent  is  supposed  to  sit 
quietly  by  and  permit  his  patronage  to  drift 
into  the  larger  town  to  the  benefit  of  the 
chains. 

"I  do  not  favor  Government  intervention 
in  any  business  if  justice  can  be  obtained 
otherwise,  but  if  there  was  ever  an  industry 
which  needed  Government  intervention,  this 
one  does.  There  is  sufficient  money  going 
into  the  box  offices  of  this  country,  even 
during  these  times  of  depression,  which,  if 
equitably  distributed,  would  make  every 
branch  of  this  industry  prosperous  and 
sound. 

"If  half  the  effort  expended  by  the  pro- 
ducers in  throttling  the  independent  exhibi- 
tor were  expended  in  efforts  to  solve  the 
vital  problems  of  this  industry,  the  theatre 
owner,  producer  or  star  would  have  nothing 
to  worry  about.  The  problems  are  serious 
but  the  solution  is  simple — a  sincere,  con- 
certed 'housecleaning'  by  all  parties  con- 
cerned will  get  the  job  done." 

Cites  Fox  Poster  Action 

Bender  cites  the  recent  action  of  Fox 
Film  in  requesting  the  return  of  used  post- 
ers and  other  advertising  accessories  to  the 
company's  exchanges  as  a  new  instance  of 
"injustice"  to  independent  exhibitors. 

"Again,"  he  writes,  "the  Fox  ruling  does 
not  seriously  affect  the  chain  house,  for 


most  such  theatres  are  located  in  the  large 
towns  and  their  advertising  is  done  by  art 
departments,  and  very  little  stock  advertis- 
ing is  used.  Personally,  I  will  not  submit 
to  such  'hijacking'  if  I  have  to  print  my 
programs  on  the  sidewalks  in  chalk.  Fur- 
thermore, I  intend  to  advise  the  public  just 
why  such  a  course  was  made  necessary." 

Sidney  Kent,  president  of  Fox,  advised 
Motion  Picture  Herald  shortly  after  his 
recent  association  with  that  company,  that 
he  would  inquire  into  the  necessity  for  the, 
company's  poster  regulations  at  his  earliest 
opportunity.  Pending  the  outcome  of  that 
inquiry,  Fox  department  heads  concerned 
are  refusing  further  official  comment  on  the 
policy. 

Cutting  Impaired 
"Congress  Dances/' 
O  Sullivan  Charges 

To  the  editor  of 

Motion  Picture  Herald: 

In  last  week's  issue  of  Motion  Picture 
Herald  I  reviewed,  from  a  musical  point 
of  view,  "Congress  Dances,"  the  UFA  pro- 
duction distributed  in  the  United  States  by 
United  Artists.  My  article  was  written 
after  a  preview  of  the  picture  and  was  based 
on  the  assumption  that  the  print  I  saw 
would  be  identical  with  that  to  be  shown  on 
Broadway  at  the  New  York  premiere. 

Dropping  into  the  Rivoli  on  Monday 
night  (  the  picture  opened  on  Wednesday 
of  last  week)  I  noted  that  several  cuts  had 
been  made  in  the  production  after  I  had 
reviewed  it  in  the  projection  room  of  United 
Artists,  evidently  with  the  idea  of  snapping 
up  the  action  and,  perforce,  the  music  that 
synchronized  with  it.  As  a  result  of  this 
ill-advised  editing,  some  of  the  most  charm- 
ing moments  in  the  production  have  been 
lamentably  weakened  and  the  intent  of  the 
intelligent  producers  of  this  distinctive  mu- 
sical-picture satirical  concoction  subverted 
to  a  mistaken  idea  of  "speeding  up"  the 
action. 

The  principal  cut — and  the  most  deplora- 
ble— is  in  the  journey  of  Christel,  the  glove- 
girl,  from  her  humble  shop  to  the  sumptu- 
ous villa  in  the  environs  of  Vienna.  Co- 
ordinating with  her  triumphal  drive  in  her 
carriage  through  the  streets  of  Vienna  and 
out  into  the  country,  is  the  lilting  music  of 
the  song,  "Just  Once  for  All  Time." 

As  I  previewed  the  picture,  this  sequence 
through  its  spontaneous  vivacity,  its  unpre- 
meditated gayety,  in  which  the  melodious 
charm  and  rhythmic  swing  of  the  music 
combined  with  the  words  of  the  song  car- 
ried the  action  along  with  a  spirit  that 
never  lagged  through  its  entire  length, 
proved  one  of  the  most  uniquely  delightful 
episodes  of  its  kind  ever  shown  on  the 
screen.  Without  music  this  joyous  journey 
might  probably  weary  some  of  our  impatient 
audiences,  on  account  of  its  length.  But 


with  the  music,  it  took  on  the  aspect  of  a 
rollicking  romantic  adventure  in  which  a 
certain  amount  of  tonal  reiteration  was  ab- 
solutely necessary  in  order  to  achieve  a 
cumulative  effect.  It  was  a  splendid  exam- 
ple of  the  power  of  music  to  "give  impetus, 
color  and  significance"  to  visual  action  that 
might  otherwise  appear  innocuous.  But  in 
the  "edited"  print  shown  at  the  Rivoli  a 
slice  is  taken  right  out  of  the  middle  of  this 
sequence,  throwing  a  "wet  blanket"  on  the 
spirit  of  the  festive  affair  just  as  it  gets  into 
full  swing  and  before  the  music  has  had  a 
chance  to  register  completely.  As  a  conse- 
quence, this  entire  sequence  falls  short  of 
my  appraisal  as  one  which  "translates  to 
the  audience  the  emotional  content,  while 
sublimating  visual  motion  into  motivating 
action."  As  a  matter  of  plain  fact,  the  whole 
sequence  falls  rather  flat,  which  is  certainly 
an  injustice  to  the  producers  of  the  picture. 

Another  unwarranted  bit  of  editing  since 
my  review  of  the  production  is  in  a  quarrel 
scene  between  the  secretary  of  Metternich 
and  Christel.  She  makes  an  assertion;  he 
makes  a  negative  assertion.  She  repeats ;  he 
repeats  the  same  words  in  an  emphatic 
rhythm,  several  times.  This  reiteration  es- 
tablishes a  strong  rhythmic  effect  after  the 
fifth  or  sixth  repetition,  which  is  finally 
taken  up  by  the  music  of  a  brass  band  heard 
playing  in  the  distance.  This  is  a  clever  bit 
of  rhythmic-tonal  evolution  also  used  later 
in  the  picture.  But  the  film  editor  saw  fit  to 
eliminate  some  of  the  repetitions  of  words, 
thereby  killing  the  rhythmic  feeling  estab- 
lished and  taken  up  by  the  music  of  the 
band.  There  are  some  other  cuts  made  from 
the  original  that,  reveal  the  lack  of  un- 
derstanding of  the  producer's  ideas  and 
methods. 

It  seems  strange  that  such  a  fine  produc- 
tion as  the  original  print  of  "Congress 
Dances"  showed  it  to  be,  should  be  meddled 
with  in  a  useless  attempt  to  "speed  it  up." 

It  has  been  a  pleasure  for  me  to  review 
this  picture.  But  before  submitting  any 
musical  reviews  on  pictures  for  publication 
in  the  Motion  Picture  Herald,  I  must  be 
assured  that  the  print  from  which  I  write 
the  review  is  identical  with  the  print  shown 
in  the  New  York  theatre. 

Respectfully, 

JOSEPH  O'SULLIVAN. 

New  York, 

May  Seventeenth, 

Nineteen  Hundred  Thirty-two. 

♦       ♦  ♦ 

This  expression  from  Mr.  Joseph  O'Sulli- 
van  concerning  the  adventures,  and  mishaps, 
of  "Congress  Dances,"  a  German  master- 
piece, in  an  American  cutting  room,  reminds 
•  us  that  this  sort  of  thing  has  been  happening 
between  the  artist  and  the  theatre  for  quite 
a  while.  One  William  Shakespeare  had  a 
handsome  piece  entitled  "Henry  VIII."  They 
happened  to  need  a  curtain  raiser  for  the 
show  that  week  and  proceeded  to  cut  it  to 
the  time  requirements,  resulting  in  a  piece 
with  one  act  of  excellent  drama  and  a  finish 
in  a  gust  of  unutterable  horsefeathers  and 
tommyrot.  In  these  days  when  good  music 
needs  all  the  screen  encouragement  that  it 
can  get,  and  when  good  music  can  confer 
some  important  status  upon  the  picture 
screen,  it  is  most  unfortunate  to  have  pro- 
fane scissors  laid  on  such  a  production.  The 
result  to  the  musically  erudite  is  about  as 
pleasant  as  the  optical  consequences  of  saw- 
ing off  part  of  a  stained  glass  window. — 

THE  EDITOR. 


May    2  1,  1932 


MOTION    PICTURE  HERALD 


89 


DOUBLE  FEATURING  IS  PROHIBITED 
BY  ACTION  OF  GERMAN  PRODUCERS 


Fine  Will  Be  Imposed  in  Each 
Case  of  Violation;  Producers 
Also  Endorse  Present  Quota 
Law  With  Added  Restrictions 


By  HANS  TINTNER,  Berlin 

In  a  meeting  of  greatest  importance  the 
German  film  producers  have  defined  their 
position  regarding  the  two  vital  questions 
of  the  day,  namely  the  double  feature  pro- 
grams and  the  contingent  problem.  Ener- 
getic measures  have  been  decided  upon  in 
both  matters. 

The  Motion  Picture  Producers  Associa- 
tion of  Germany  is  of  the  opinion  that  the 
decrease  in  the  theatre  receipts  is  to  a  great 
extent  attributable  to  the  ruinous  policy  of 
double  featuring,  and  resolutions  have  been 
passed  to  bar  the  second  feature  by  forcing 
the  producers  to  fix  a  conventional  fine  for 
the  showing  of  a  second  feature. 

In  reply  to  an  inquiry  of  the  Home  Office 
regarding  the  position  of  the  Motion  Picture 
Producers  Association  concerning  the  future 
regulation  of  the  import  of  foreign  pictures, 
it  was  recommended  to  the  Government  to 
maintain  the  present  quota  law  with  the  fol- 
lowing additional  regulations : 

The  showing  and  releasing  of  for- 
eign pictures  in  the  German  language 
dubbed  outside  of  Germany  shall  be 
prohibited. 

foreign  pictures  dubbed  in  Germany 
shall  be  considered  as  foreign  films,  as 
heretofore. 

Only  one-fifth  of  the  dubbed  for- 
eign films  shall  be  admitted,  provided 
that  the  pictures  have  been  dubbed  in 
Germany. 

Furthermore,  a  new  regulation  is  to  be 
issued,  according  to  which  pictures  from 
countries  which  put  duties  or  taxes  of  any 
kind  on  the  import  or  releasing  of  German 
films  shall  be  subject  to  the  same  taxes  in 
Germany. 

France  First  To  Set  Limit 

France  has  been  the  first  country  limit- 
ing the  import  of  dubbed  films.  According 
to  the  French  regulations,  dubbed  versions 
in  the  French  language  shall  be  admitted 
only,  if  the  post-synchronization  was  made 
in  France.  This  regulation  has  had  the  ef- 
fect that  the  foreign  companies  have  made 
Paris  the  center  of  their  synchronization 
work  on  European  versions. 

The  new  German  regulations  are  aimed 
to  prevent  German  actors  and  directors 
from  being  engaged  for  foreign  countries 
with  large  salaries  in  such  a  way  as  to  evade 
the  economy  measures  of  the  German  pro- 
ducers. 

Furthermore,  the  production  cost  of  these 
post-synchronizations  which  are  produced  to 
get  money  out  of  the  German  market  shall 
be  spent  in  Germany. 

With  regard  to  the  double  feature  system, 
the  Motion  Picture  Producers  Association 
has  passed  the  following  resolution : 

"The  Motion  Picture  Producers  Associa- 
tion realizes  clearly  at  this  time  of  serious 


PICTURE  STARS 
ENJOY  THEMSELVES 

Motion  picture  stars  are  their  own 
greatest  admirers,  according  to  the 
Hays  organization  poll  of  public  tastes 
and  preferences  in  the  matter  of  types 
of  films  most  desired.  The  census 
seems  to  indicate  that  the  best  known 
players  of  the  screen  attend  the  film 
theatre  assiduously,  first  for  entertain- 
ment and  relaxation,  again  for  an  op- 
portunity to  examine  their  work  and 
that  of  others,  with  a  mind  to  im- 
provement in  their  performances. 
Their  preferences  are  very  highly  di- 
versified, according  to  the  poll,  with 
very  nearly  every  possible  category  of 
film  represented  in  a  list  of  the  types 
from  which  they  say  they  obtain  their 
greatest  enjoyment. 

economic  depression  that  the  German  film 
industry  will  go  to  ruin  if  the  double  feature 
system  adopted  by  many  theatre  owners  is 
maintained. 

Fight  Double  Features 
The  Association  also  has  decided  as  fol- 
lows : 

1.  To  fight  against  the  double  feature  sys- 
tem with  all  means  possible ; 

2.  To  approach  the  studio  owners  and  the 
companies  granting  sound  licenses  on  a 
basis  of  being  granted  production  rights 
only  if  the  producer  binds  himself  to  rent 
the  licensed  sound  film  as  a  single  feature 
for  release  without  a  second  feature  and  if 
he  also  agrees  to  impose  the  same  obliga- 
tion on  his  customers  (distributors  and  ex- 
hibitors) ; 

3.  The  carrying  out  of  the  measures  men- 
tioned in  paragraph  2  shall  be  guaranteed 
by  a  conventional  fine  in  each  individual 
case ; 

4.  The  Motion  Picture  Producers  Asso- 
ciation shall  impose  on  its  members  the  duty 
to  make  no  further  contracts  with  distribu- 
tors who  do  not  include  the  clause  guaran- 
teed by  the  conventional  fine  that  the  film 
will  be  released  as  a  single  feature  without 
a  second  feature. 

5.  It  shall  make  no  difference  whether  the 
second  feature  to  be  released  is  a  foreign  or 
a  domestic  production. 

The  board  of  directors  has  been  commis- 
sioned with  the  execution  of  these  measures. 

The  German  film  producers  have  thor- 
oughly discussed  all  possibilities  still  open 
for  further  reduction  of  production  costs. 
A  special  committee  has  been  appointed  for 
the  reduction  of  salaries,  which  shall  exam- 
ine and  handle  all  questions  in  this  direction. 

American  film  companies  operating  in 
Germany  have  not  joined  in  the  action 
against  the  double  feature  programs.  It  is 
presumed  in  the  circles  of  the  Film  Pro- 
ducers Association  that  the  American  com- 
panies will  take  interest  in  a  joint  action 
against  the  double  feature  programs  only 
after  a  new  regulation  of  the  Kontingent 
law  which  is  more  favorable  to  them. 


Canadian  Contract 
Strikes  Obstacle; 
Parties  Deadlock 


For  a  time  it  looked  as  if  the  new  stan- 
dard exhibition  contract  for  Canada  was  all 
ready  to  be  signed,  sealed  and  delivered  but 
the  breach  between  exhibitors  and  distribu- 
tors now  seems  to  be  wider  than  ever  before 
insofar  as  contract  matters  are  concerned. 

Three  clauses  have  caused  the  uproar. 
One  of  these  provides  for  the  passing  on  by 
the  exchange  to  the  exhibitor  of  any  new 
film  taxation.  Another  provides  for  local 
checkers  on  percentage  pictures  and  the 
third  would  make  the  exhibitor  responsible 
for  the  loss  of  prints  unless  he  proves  that 
he  was  not  negligent  or  careless  with  the 
distributor's  property.  The  split  is  so  pro- 
nounced at  the  moment  that  there  are  prom- 
ises that  the  distributors  in  Canada  will 
draw  up  their  own  contract  forms  for  in- 
dividual theatres  or,  perhaps,  the  present 
contract  will  be  continued  indefinitely. 

Allied  Exhibitors  of  Ontario  has  taken 
strong  objection  to  the  taxation  clause  in 
the  proposed  form,  declaring  it  is  too  in- 
definite and  forms  too  much  of  a  loophole 
for  future  complications.  Moreover,  the 
exhibitors  in  small  centers  do  not  want  the 
local  banker  or  newspaperman  appointed  to 
check  up  on  percentages,  preferring  to  have 
an  outsider.  The  negligence  clause  is  not 
quite  so  important  but  it  has  its  disadvan- 
tages, the  exhibitors  say. 


428  Houses  Built  in  Europe 

During  1931;  12,500  Wired 

Four  hundred  and  twenty-eight  picture 
theatres,  with  a  capital  of  341,000,  were 
built  in  Europe  during  1931,  according  to 
the  United  States  department  of  commerce. 
The  average  seating  capacity  in  1931  was 
796,  which  compares  with  864  in  1930. 

The  increase  in  1931  over  1930  was  55 
houses  and  a  seating  capacity  of  18,874. 
Excluding  Soviet  Russia,  12,500  houses  had 
been  wired  for  sound  at  the  end  of  1931. 
It  is  estimated  that  during  the  year  5,350 
film  theatres  were  equipped  for  sound. 


Says  American  Films  Exceed 

British  Import  in  Australia 

Approximately  70  English-made  films 
will  be  brought  to  Australia  next  season,  as 
compared  to  between  300  and  350  American 
films,  according  to  N.  Bernard  Freeman, 
M-G-M  Australian  representative,  who 
left  for  Sydney  last  week,  stopping  at  the 
Coast  studio  en  route. 

Freeman  said  the  tastes  of  American  and 
Australian  audiences  are  much  alike.  He 
believes  a  closer  relationship  exists  between 
this  country  and  Australia  in  that  respect 
than  between  America  and  England. 


90 


MOTION    PICTURE  HERALD 


May    2  1,  1932 


110%. 

108% 
106% 
104% 
102% 
loo'/a 
Wo 

?a 

94% 

9r%. 

90%, 

867c 

#>7o. 

d% 

31% 

s°7* 


A  II    II    II    II    II  Ll 

Box  office  receipts  of  fen  cities  are  compared  in  the  graph,  compiled  from 
the  HERALD'S  weekly  reports  of  returns  at  the  theatres.  The  white  bar  represents 
the  average  weekly  gross  for  each  city  in  1931.  The  black  bar  shows  the  average 
weekly  gross  for  each  city  for  the  ten  week  period  of  March  5  to  May  7  in  1932. 


TRADE-MARKS-A  SURVEY 


(Continued   from    paqe  8) 

10.8  per  cent  of  the  men,  and  only  3.2  per 
cent  of  the  women. 

Trade  marks  have  not  had  a  large  influ- 
ence in  the  world  of  motion  picture.  They 
have  been  decreasingly  important  down  the 
years  as  the  industry  has  evolved  from  the 
volume  production  of  the  early  nickelodeon 
days  into  the  feature  era  and  the  production 
and  selling  of  individual  pictures.  Tre- 
mendous effort  has  at  times  been  made  to 
establish  brand  values,  and  with  some  pass- 
ing effect,  but  little  permanent  impress.  In 
the  very  early  days  the  public  did  pay  heed 
to  the  "AB"  or  American  Biograph  mark, 
but  soon  transferred  its  attention  to  players 
who  became  in  a  very  special  sense  the  real 
trade  marks  of  the  industry,  evolving  into 
stars  despite  the  restrictive  efforts  of  the 
hardhanded  pioneers. 

In  strictly  trade,  rather  than  public  terms, 
trade  marks  survived  for  nearly  ten  years 
of  the  photoplay.  General  Film  Company's 
Little  General  and  Carl  Laemmle's  "Imp" 
were  early  trade  marks  of  importance, 
within  the  trade  rather  than  with  the  public. 
The  John  R.  Freuler-Harry  Aitken  promo- 
tion, the  Mutual  Film  Corporation,  first 
went  to  the  public  with  a  trade  mark  in 
other  than  screen  and  poster  media,  with 
a  campaign  in  the  Saturday  Evening  Post 
and  elsewhere  devoted  to  the  once  famous 
"Winged  Clock,"  inscribed  with  "Mutual 
Movies  Make  T  ime  Fly."  Various  other 
concerns,  hoping  at  the  swift  building  of 


prestige  in  support  of  promotions,  tried 
similar  campaigns. 

The  Mutual's  "Winged  Clock"  was  the 
sole  masterpiece  and  entire  advertising 
career  of  the  youth  who  evolved  it.  He 
was  a  relative  of  an  important  brewer  ad- 
vertiser in  Chicago,  which  connection 
placed  him  in  a  job  with  the  then  flourish- 
ing Nicholas-Finn  advertising  agency.  The 
lad  absorbed  atmosphere  around  the  agency 
for  some  months.  When  the  agency  posted 
a  prize  contest  to  the  staff  for  a  movie 
trademark  the  novice  drew  the  clock  and 
won.  The  clock  got  wide  distribution  in 
the  last  years  of  the  nickelodeon  era. 

Paramount  was  the  first  to  devote  a 
long  sustained  and  continued  campaign 
in  national  media.  One  of  the  incidental 
results  is  seen  today  in  the  fact  that 
the  advertising  agency,  casting  about  for 
twenty-five  trade  symbols  for  the  purposes 
of  this  survey,  thought  only  of  Paramount, 
among  motion  picture  hallmarks. 

The  Paramount  trademark  was  evolved, 
created  and  drawn  by  W.  W.  Hodkinson, 
the  organizer  of  Paramount  as  a  distribut- 
ing concern  for  Famous  Players,  Lasky, 
Bosworth  and  other  like  product,  in  the 
formative  years  of  the  feature  era,  which 
is  to  say  about  1913-14.  One  morning  in 
those  strenuous  days  Mr.  Hodkinson  was 
riding  from  uptown  New  York  in  a  taxi 
and  chanced  to  see  a  sign  on  a  new  build- 
ing— "Paramount  Apartments."  He  liked 
the  word.  Also  he  liked  vastly  those  Rocky 
Mountains  of  the  big  Utah  and  northwest 


Relative  Ranking  in 
Trade-Mark  Survey 


The  following  table  names  the  trade- 
marks produced  on  Page  8,  to  be  identified 
by  number.  The  table  also  gives  the  relative 
ranking  of  the  trade-marks  submitted  in  the 
Newell-Emmett  survey,  as  to  percentage  of 
all  persons  interviewed  recognizing  them, 
and  as  to  the  percentage  of  men  and  women 
making  correct  identifications. 


 Average  to 

r  

All 

In- 

All 

terviews 

All  Men 

Women 

Per  Rank 

-  Per  1 

tank- 

Per Rank- 

Trade-Marks 

Cent 

ing 

Cent 

ing 

Cent,  ing 

1. 

Old  Dutch 

Cleanser   

93.5 

1 

91.3 

2 

97.1  1 

2. 

Maxwell  House 

Coffee   

91.0 

2 

91.5 

1 

90.3  2 

3. 

Bell  Telephone .  . 

88.3 

3 

90.7 

3 

84.4  4 

4. 

Walter  Baker... 

81.5 

4 

78.7 

8 

85.9  3 

5. 

Wrigley   

80.9 

5 

82.1 

6 

79.2  5 

6. 

Fisher  Body  

80.1 

6 

88.1 

4 

67.4  9 

7. 

Jantzen   

77.1 

7 

76.7 

9 

77.8  6 

8. 

Bon  Ami  

75.4 

8 

73.1 

10 

79.2  5 

9. 

Cadillac   

75.2 

9 

85.1 

5 

59.4  1  1 

10. 

Prudential  Insur- 

ance   

75.2 

10 

80.8 

7 

65.9  10 

1  1. 

Quaker  Products 

70.9 

1  1 

71.8 

1  1 

69.4  8 

12. 

Teraco   

69.7 

12 

82.1 

6 

49.9  15 

13. 

Campbell's    .  .  .  . 

68.8 

13 

63.4 

12 

77.4  7 

14. 

Corn    Products .  . 

57.2 

14 

58.5 

14 

55.2  12 

15. 

Arm   &  Hammer 

Baking  Soda   .  .  . 

55.3 

15 

55.8 

16 

54.6  13 

16. 

Cream  of  Wheat 

54.9 

16 

56.8 

15 

51.7  14 

17. 

Goodyear   

46.9 

17 

50.5 

19 

41.3  16 

18. 

Paramount   

46.5 

18 

52.7 

18 

36.5  17 

19. 

Sherwin  Williams 

46.4 

19 

58.6 

13 

27.7  18 

20. 

Mobiloi!   

40.5 

20 

53.4 

17 

19.7  21 

21. 

Hart,  Schaffner 

&  Marx   

35.9 

21 

44.1 

20 

22.9  19 

22. 

Swift  

32.0 

22 

37.9 

21 

22.6  20 

23. 

Plymouth   

27.3 

23 

32.9 

22 

18.3  22 

24. 

Hartford    1  n  s  u  r- 

ance   

15.9 

24 

21.4 

23 

7.0  23 

25. 

Chase  Brass  .... 

7.9 

25 

10.8 

24 

3.2  24 

United  Artists  To  Release 

18  Mickey  Mouse  Cartoons 

United  Artists  will  release  18  of  the 
Mickey  Mouse  animated  cartoon  shorts, 
produced  by  Walt  Disney,  annually,  instead 
of  the  12  heretofore  distributed  each  season 
by  Columbia.  The  new  contract,  signed  sev- 
eral months  ago,  between  Disney  and  United 
Artists,  provides  for  the  increased  output. 

The  animated  series,  which  has  achieved 
an  unmistakable  popularity  on  the  screen, 
received  a  wide  endorsement  in  the  recent 
Hays  organization  preference  poll. 


country  where  he  took  his  rise.  When  con- 
fronted with  the  necessity  of  a  trademark 
for  the  concern  he  puzzled  long  and  in  the 
process  idly  drew  a  mountain,  a  real  Para- 
mountain  on  a  blotter  and  presently  rimmed 
it  with  stars.  The  blotter  drawing  became 
the  symbol  of  the  company  and  its  suc- 
cessors and  assigns  to  date.  It  will  likely 
remain  so,  for  no  artist  has  yet  been  found 
who  knows  how  to  draw  a  Publix. 

With  the  coming  of  sound  and  the  in- 
creasing trend  toward  making  every  picture 
an  individual  product  trade  mark  has  be- 
come less  and  less  a  factor.  The  trade  mark 
as  an  instrument  of  merchandising  assumes 
standardization,  and  standardization  is  not. 
it  seems,  good  box  office. 


Alicoate 


r 


You  said  | 
exploitation 
a  vacation 


tXf  on  a  ^«t,on 

1  adverse  ^  « 

lts    «  the  good  oW  i  loita. 

^%fbea?n^^ro^l 


that 
is  on 


what 


Trial" 


exploitation  just 
did  for  "Vivienne 


hashing 
Hit. 


ton 


.000 


7  days- 
rerage- 


Stage 


(A- 


$19 


.000- 


$20. 


000.") 


from 


p.  Da'W 


Ware"  in  Washington 
in  Milwaukee 


I  )X  gave  the  trade: 

x  national  "Sally-Jim 
Lt  on  "Dance  Team. 


•hetoMexptoaUon 

lampaign  on  S>n 
Wanted  a  Millionaire. 

The  "Rogers  for  Presi- 
dent" stunt  on  business 
and  Pleasure. 


FOX  Pictures 
Ire  Backed  by  SHOWMEN  I 


92 


MOTION    PICTURE  HERALD 


May    2  1,  1932 


DETROIT  ALLIED  JOINS 
DUAL  FEATURE  FIGHT 


Hope  Senate  Will 
Raise  Exemption 
Figure  to  46  Cents 


Michigan  Unit  in  Petition  Pro- 
poses Limitation  of  Policy 
Starting  July  I ;  Kansas  City 
Also  Seeks  Public's  Opinion 

Following  by  one  week  similar  action 
taken  by  theatre  owners  at  Kansas  City, 
exhibitors  are  endeavoring  to  get  together 
for  the  abolition  of  dual  features,  a  practice 
which  is  branded  as  an  "evil"  of  operation 
in  both  cities. 

Allied  Theatres  of  Michigan  is  endeavor- 
ing to  deliver  the  death  blow  to  double  bills 
in  Detroit  and  possibly  throughout  Michi- 
gan by  asking  members  to  sign  an  agree- 
ment to  drop  the  policy  after  July  1.  The 
agreement  is  in  the  form  of  a  petition  and 
is  being  circulated  among  exhibitors.  Prac- 
tically all  approached  have  signed,  accord- 
ing to  H.  M.  Richey,  general  manager  of 
the  Allied  unit. 

Double  features  were  condemned  in  the 
form  of  a  resolution  at  the  national  Allied 
convention  in  Detroit  last  March.  How- 
ever, little  has  been  done  to  abandon  the 
practice  and  the  Detroit  move  is  one  of  the 
first  activities  on  the  matter  by  any  of  the 
Allied  units.  According  to  local  exchanges 
at  Detroit,  75  per  cent  of  those  who  agree 
to  drop  the  two-feature  plan  will  live  up  to 
what  they  have  signed.  Nevertheless,  the 
action  of  the  Allied  unit  is  being  watched 
with  interest  and  if  it  is  successful  the  idea 
may  be  tried  by  Allied  in  other  cities. 

Text  of  Petition 

Following  is  the  petition  which  is  being 
circulated  in  Michigan : 

"We,  the  undersigned,  exhibitors  of  Detroit 
and  vicinity  being  desirous  of  ending  the  double 
bill  menace,  realizing  that  it  will  eventually  be 
detrimental  to  our  business,  do  hereby  mutual- 
ly agree: 

"1.  To  stop  double  billing,  except  as  herein- 
after provided,  effective  July  1,  1932. 

"2.  Not  to  double  bill  any  pictures  on  Sun- 
days or  holidays. 

"3.  To  double  bill  pictures  which  are  desig- 
nated as  double  bill  pictures  on  only  one  change 
a  week. 

"4.  To  abide  by  the  decision  of  a  committee 
consisting  of  one  representative  of  Allied,  one 
representative  of  the  affiliated  theatres  and  one 
exchange  man,  as  to  which  pictures  are  not  to 
be  double  billed. 

"5.  To  permit  a  rubber-stamp  clause  to  be 
inserted  on  our  contracts  with  the  exchanges 
prohibiting  double  billing  except  under  these 
conditions,  and 

"6.  To  stop,  and  the  practice  is  prohibited  of 
running  double  shows  for  midnights  for  the 
same  admission — i.e.,  two  features  on  the  regu- 
lar show  plus  the  next  day's  attraction  which 
is  strictly  forbidden  and  which  we  agree  not 
to  do,  and 

"7.  To  abide  by  this  penalty  prescribed  to  "pre- 
vent a  violation  of  this  agreement  that  in  case 
an  exhibitor  violates  this  agreement  he  agrees 
to  permit  the  exchange  to  automatically  set 
back  his  bookings  twenty-eight  (28)  days,  re- 
gardless of  the  protection  provision  on  his  con- 
tract, for  a  period  of  one  month's  bookings  for 
each  offense." 

Petitions  at  Kansas  City 

At  Kansas  City,  theatre  owners  who  have 
protested  against  double  featuring  to  na- 


tional distributors  and  circuits,  are  continu- 
ing with  their  efforts  to  rid  the  territory  of 
the  practice.  Fox  Theatres,  operated  by 
Skouras  and  against  which  vigorous  pro- 
tests were  made  by  independents  opposing  a 
dual  policy,  is  circulating  petitions  among 
patrons  in  the  outlying  districts  of  Kansas 
City  in  an  endeavor  to  obtain  their  expres- 
sions regarding  the  policy.  Early  returns 
are  said  to  indicate  a  completely  antagonis- 
tic feeling  by  theatregoers,  although  no  re- 
sults have  been  made  known  as  yet  by  the 
Fox-Skouras  interests. 

According  to  Henry  Ginsberg,  Hollywood 
producer,  "the  double  feature  in  reality  is  an 
example  of  impulsive  showmanship,  giving 
no  thought  to  its  future  as  an  institution  of 
entertainment.  Double  featuring  has  fur- 
ther hurt  the  juvenile  trade — it  gave  them 
more  feature-length  films,  but  excluded  its 
chief  hold  on  children,  the  comedy. 

"The  showing  of  double  features  is  on 
the  wane.  It  bettered  the  theatre  receipts 
for  a  short  period,  then  overfed  the  public, 
taking  from  them  a  most  important  theatre 
policy,  namely,  diversified  entertainment. 
This  is  now  recognized  and  from  present 
observation  the  double  feature  will  practical- 
ly become  extinct  within  the  next  year." 

A  return  to  the  single  feature  policy  in 
Chicago  is  seen  in  some  quarters  as  im- 
minent, as  a  result  of  exhibitor  leader  con- 
ferences looking  toward  an  improvement  of 
the  business  situation.  Discussions  involv- 
ing Jack  Miller,  head  of  the  Exhibitors'  As- 
sociation ;  Aaron  Saperstein,  Chicago  Al- 
lied president,  and  Floyd  Brockell,  head  of 
the  Midwest  Booking  Circuit  were  princi- 
pally concerned  with  the  double  feature  con- 
ditions, prevalent  in  the  city,  it  is  under- 
stood. 

Balaban  and  Katz,  foremost  circuit,  re- 
cently indicated  the  trend  toward  the  single 
feature  by  changing  the  Roosevelt  to  a  Class 
C  house  and  reducing  the  admission  from 
85  cents  to  35  cents.  The  RKO  State-Lake 
followed  the  B  &  K  move  with  a  similar  re- 
duction. In  the  neighborhoods  Warner  has 
acted  with  a  single  feature  policy  and  re- 
duced admission  at  the  Avalon.  Balaban  & 
Katz,  long  reported  as  the  stumbling  block 
to  the  desire  of  independents  for  a  return 
to  the  single  feature,  is  generally  considered 
open  minded  on  the  situation  at  the  moment. 


Stockholders  of  Agfa  Ansco 
To  Vote  on  Refunding  Plan 

Holders  of  common  and  preferred  stock 
of  Agfa  Ansco  Corporation,  manufacturers 
of  cameras  and  photographic  supplies,  have 
received  a  plan,  submitted  by  a  committee 
named  by  the  directors,  which  calls  for  re- 
funding indebtedness,  increased  working 
capital  and  readjustment  of  the  capital  struc- 
ture. Through  the  sale  of  new  stock  the 
company  expect  to  raise  $2,886,000. 

The  plan  provides  for  the  reduction  in 
liabilities  through  the  sale  of  common  stock 
and  the  extension  of  a  current  liability  for 
six  years ;  for  lowering  annual  fixed  interest 
charges  on  note  indebtedness.  Holders  of 
the  present  preferred  stock  will  receive  new 
common  at  four  shares  of  new  for  each  one 
of  preferred,  according  to  the  plan. 


(Continued  from  page  84) 

circumstances,  of  entertainment  as  neces- 
sary to  their  souls  as  bread  and  butter  to 
their  bodies."  Joe  Schenck  said:  "There 
are  now  5,000  theatres  closed.  The  proposed 
legislation  would  double  this  number,  cause 
curtailment  of  studio  activity,  increase  un- 
employment." Ben  Schulberg  declared : 
"The  move  threatens  the  very  foundations 
of  the  entire  industry."  Richard  Rowland 
said :  "The  10  cent  admission  tax  will 
weaken  an  already  weak  financial  structure 
and  rob  the  industry  of  its  incentive." 

A  statement  from  national  headquarters 
of  Allied  States  Association  in  Washington 
indicates  that  "everything  is  being  done  to 
'up'  the  exemption  up  to  and  including  50 
cents." 

Various  exhibitor  organizations  and  in- 
dependent and  circuit  operators  have  been 
at  work  in  an  effort  to  impress  congress- 
men with  the  threatening  unfavorable  econ- 
omic reaction  in  the  theatre  field  if  the 
tax  is  passed  in  its  present  form. 

Harry  Huffman,  of  Denver,  president  of 
the  Rocky  Mountain  Theatre  Owners  As- 
sociation, says  at  least  100,  or  one-third,  of 
the  theatres  operating  in  the  Rocky  Moun- 
tain region  will  be  forced  to  close  if  the 
proposed  10  per  cent  tax  is  passed. 

Proposed  Massachusetts 
Tax  Brings  Warnings 

Proposals  of  Governor  Joseph  H.  Ely  of 
Massachusetts  for  a  special  tax  on  amuse- 
ments, beverages  and  tobacco  for  the  benefit 
of  the  commonwealth  are  meeting  with 
strong  opposition  by  the  several  interests 
involved,  augmented  by  allied  industries 
which  would  be  seriously  affected  by  such 
taxes,  and  by  many  of  the  public. 

It  is  generally  stated  that  approximately 
10  per  cent  of  the  gross  receipts  would  be 
required  by  the  taxes  proposed. 

Major  General  Edward  L.  Logan,  repre- 
senting the  Allied  Theatres,  said  the  meas- 
ure would  mean  the  closing  of  many  more 
theatres  in  the  state.  He  pointed  out  the 
already  large  number  of  theatres  already 
dark  and  warned  that  if  more  theatres  were 
closed,  thousands  more  would  be  thrown 
out  of  work.  He  further  pointed  out  the 
loss  to  allied  industries,  such  as  the  electric 
companies,  the  musicians,  the  transporta- 
tion companies  and  others. 

Nathan  Yamins  of  Fall  River,  head  of 
the  Independent  Theatre  Owners,  said  such 
a  tax  would  spell  ruin  for  many  independ- 
ent theatres.  There  has  been  a  flood  of 
letters  and  telegrams  from  the  public  pro- 
testing the  move. 


Goldstone  Forms  Majestic 

Pictures  and  Will  Make  26 

Majestic  Pictures,  Inc.,  formed  by  Phil 
Goldstone,  Joe  Simmonds  and  Herman 
Gluckman,  will  make  16  melodramas,  four 
specials  and  six  westerns  for  release  through 
a  new  cooperative  distribution  system  now 
being  developed. 

In  preparation  are  the  stories,  casts  and 
directors  for  the  new  product. 


DID  YOU  GET  YOUR  COPY 
OF  THE  MOST  IMPORTANT 
BOOK  OF  THE  YEAR?  IT'S 
IN  THE  MAIL  FOR  YOU- 
WATCH  FOR  IT.  THERE  ARE 
NO  EXTRA  COPIES.  THIS  IS 
THE  COVER  PAGE. 


MOTION    PICTURE  HERALD 


May    21,  1932 


JEFENSE  IMPOSSIBLE  IF  SALACIOUS 
FILMS  REMAIN,  BRITISH  ARE  TOLD 


Committee  of  British  Exhibitors 
Association  Says  It  Welcomes 
the  Censor's  Determination 
To    Be    Even    More  Strict 


By  WM.  H.  MOORING,  London 

During  the  past  year,  the  anti-cinema 
activities  of  British  vigilance  societies,  and 
the  like,  have  intensified,  to  increasing  gen- 
eral alarm  throughout  the  motion  picture 
industry.  The  Cinematograph  Exhibitors 
Association,  under  pressure  from  its  Man- 
chester branch,  appointed  a  special  propa- 
ganda committee  to  investigate  the  situa- 
tion and  report  upon  methods  to  be  adopted 
in  trade  defense.  At  the  present  time,  there 
is  in  existence  in  Great  Britain  no  central 
trade  organization  for  defense  work  of  this 
kind  or  for  general  publicity  or  propaganda. 

The  Cinematograph  Exhibitors  Associa- 
tion committee  has  thrown  a  bombshell  by 
reporting  to  the  General  Council  of  its  as- 
sociation that  "it  does  not  think  that  any 
individual  or  any  committee  can  overtake 
the  criticisms  which  come  upon  this  motion 
picture  business  when  there  is  an  unusual 
number  of  salacious  films,  or  films,  if  not 
actually  salacious,  having  an  excessive 
amount  of  sexuality  about  them,  and  for  that 
reason  it  welcomes  the  recent  declaration 
by  the  British  Censor  as  to  his  determina- 
tion to  be  more  rigid  in  certain  directions." 

Starting  Point  for  Attack 

In  some  quarters  this  honest  admission  is 
interpreted  as  conceding  a  potent  weapon 
to  the  many  organizations  at  present  work- 
ing against  the  industry.  In  reality  it  is 
probably  the  best  starting  point  for  a  real 
attack  on  current  censorship  problems  which 
lie  at  the  root  of  the  present  wave  of  anti- 
cinema  influence.  The  report  is  not  aimed 
specifically  at  American  pictures,  but  takes 
cognizance  of  the  increasing  tendency  on 
the  part  of  motion  picture  producers  to  ex- 
ploit unpleasant  aspects  of  the  sex  theme. 

Once  having  set  its  own  house  in  order, 
the  trade  could  and  should  immediately  or- 
ganize in  Great  Britain  an  effective  propa- 
ganda and  defense  force,  to  take  up  the  chal- 
lenge of  those  critics  of  the  cinema  who 
would  rather  see  all  theatres  closed  than 
cleansed. 

Two  well  known  provincial  exhibitors, 
John  Harrison  of  Manchester  and  S.  K. 
Lewis  of  Birmingham,  are  the  prime  movers 
in  an  agitation  growing  among  members  of 
the  C.  E.  A.  for  a  more  effective  association 
policy  to  mould  public  opinion  on  cinema 
matters. 

"Shameful  Slackness"  Cited 

An  illustration  of  the  shameful  slackness 
of  the  British  cinema  industry  has  been  pro- 
vided in  the  House  of  Commons  recently. 
A  new  bill  to  legalize  Sunday  opening  on 
a  basis  recognized  and  operated  illegally  for 
the  past  25  years,  was  virtually  "killed"  on 
its  second  reading  in  the  House  of  Com- 
mons, simply  because  M.  P.s  had  been  intim- 
idated by  the  superior  propaganda  methods 


of  Sabbatarian  opposition  to  the  bill.  The 
bill  finally  was  actually  defeated. 

While  the  cinema  industry  merely  issued 
one  official  letter  to  each  M.  P.,  the  Sabba- 
tarians organized  petitions  and  postcard  de- 
luges from  all  the  constituencies  and  suc- 
ceeded thereby  in  impressing  M.P.s  that 
there  might  be  a  preponderance  of  public 
opinion  against  the  legalization  of  Sunday 
entertainment.  Now  a  new  bill  has  been 
framed. 

The  "No  Budge"  Budget 

The  film  industry  probably  more  than  any 
other  British  business  save  perhaps  the 
brewers'  will  have  cause  to  dub  the  new  bud- 
get introduced  by  Neville  Chamberlain  the 
"No  Budge"  Budget,  for  although  cinemas 
have  provided  figures  to  prove  losses  of  150 
millions  a  year  in  numbers  of  cinema  at- 
tendances, since  the  new  entertainment  tax 
started,  no  relief  is  afforded.  The  heavy 
tax,  equal  to  16  2/3  per  cent  of  all  takings, 
is  to  remain.  Nor  is  general  taxation  re- 
lieved in  the  least,  though  national  revenue 
has  exceeded  £731  millions.  The  tax  remis- 
sion campaign  ends  without  so  much  as 
leaving  a  verbal  acknowledgment  from  the 
Chancellor  that  the  entertainment  tax  is  too 
high. 

Bainbridge  Colby 
Addresses  Club 

Bainbridge  Colby,  secretary  of  state  in 
President  Wilson's  cabinet,  addressed  the 
Motion  Picture  Club  of  New  York  at  its 
weekly  luncheon  forum,  this  week.  Colby, 
speaking  extemporaneously,  touched  on  a 
variety  of  current  topics  and  manifestations 
of  the  times. 

Colby  said  he  observes  "a  new,  serious 
passion"  in  the  thinking  of  the  American 
public  of  today,  and  indicated  that  he  hoped 
motion  picture  producers  would  recognize 
and  serve  it  with  suitable  productions. 

*T  like  motion  pictures,"  he  said,  "and  I 
feel  that  I  have  been  entertained  and  have 
profited  by  them  when  I  see  them — although 
I  do  not  visit  them  incessantly,  as  do  some 
of  my  friends." 

Colby  suggested  that  there  were  dramatic 
possibilities  in  the  life  of  George  Washing- 
ton which  would  contribute  to  good  motion 
picture  material.  Lee  A.  Ochs,  president  of 
the  club,  who  has  been  absent  from  New 
York  for  the  past  several  weeks,  returned  in 
time  to  preside  at  this  week's  session. 


RKO  Home  Office  Expense  Is 
Cut  $12,000  Weekly:  Franklin 

A  total  reduction  of  $12,000  per  week 
in  home  office  overhead  at  RKO  has  al- 
ready been  effected  without  the  discharge 
of  a  single  employee,  Harold  B.  Franklin, 
head  of  the  theatre  circuit,  said  on  his  re- 
turn to  New  York  this  week  from  a  hurried 
Coast  trip. 


130  at  Columbia 
Regional  Session 

Over  130  executives  and  members  of  the 
sales  force  and  the  home  office  will  be  pres- 
ent at  the  Ambassador  hotel,  Atlantic  City, 
on  Sunday  when  Columbia's  Eastern  con- 
vention opens  for  a  four-day  session.  This 
is  the  first  of  two  regional  meetings,  the 
second  to  be  held  in  Los  Angeles  beginning 
May  31. 

The  first  meeting  at  each  convention  will 
be  devoted  to  a  discussion  of  sales  policies, 
followed  by  sessions  at  which  1932-33  prod- 
uct will  be  outlined.  The  third  day  will 
be  occupied  with  publicity,  advertising,  ex- 
ploitation and  sales  promotion  plans  and  the 
convention  will  wind  up  with  special  con- 
ferences between  the  general  sales  manager 
and  each  individual  branch  manager  to  dis- 
cuss local  problems  affecting  each  territory. 

Jack  Cohn,  vice  president  and  treasurer, 
will  officially  open  the  meeting  which  will 
feature  addresses  by  Charles  Rosenzweig, 
sales  manager ;  Abe  Schneider,  assistant 
secretary  and  treasurer,  and  Abe  Montague. 
Others  who  will  address  the  delegates  are 
George  Brown,  director  of  advertising  and 
publicity ;  Rube  Jackter,  assistant  sales  man- 
ager ;  J.  Safron,  sales  supervisor ;  Hal 
Hodes,  sales  promotion  manager ;  Lou  Wein- 
berg; Henri  Brunet,  manager  of  exchange 
operations ;  M.  Hannock,  S.  Liggett,  head  of 
the  non-theatrical  division,  Wm.  Jaffe  and 
Jay  W.  MacFarland. 

Three  RKO  Units 
Show  Net  Losses 

Keith  -  x\lbee  -  Orpheum  Corporation  and 
subsidiaries  report  a  net  loss  for  the  quarter 
ended  March  31,  1932,  of  $709,826.07;  while 
Orpheum  Circuit,  Inc.,  and  subsidiaries  re- 
ports a  net  loss  of  $694,706.40  for  the  same 
period,  and  B.  F.  Keith  Corporation  and 
subsidiaries  shows  net  loss  of  $64,845.51 
for  the  period. 

Keith  -  Albee  -  Orpheum,  in  a  financial 
statement  just  issued,  indicate  a  profit  from 
operations  of  $17,871.66  and  a  profit  from 
other  sources  of  $49,829.28,  totaling  $67,- 
700.94.  This  figure  is  deducted  from  de- 
preciation set  at  $777,527.01,  resulting  in 
the  net  loss. 

The  Orpheum  Circuit  statement  shows 
loss  from  operations  for  the  quarter  of  $375,- 
705.67,  which  is  added  to  the  depreciation 
figure  of  $319,000.73  to  bring  the  total  net 
loss  to  $694,706.40.  The  Keith  statement 
shows  profit  total  of  $300,111.76,  with  $250,- 
282.68  from  operations  and  $49,829.08  from 
other  sources.  Depreciation  is  written  down 
at  $364,957.27. 


"EVEN  THE  BRAVE  A. 
AFRAID    OF  DEATH! 


MOTION    PICTURE    HERALD  May    21,  1932 

JWELSH  EXHIBITOR  ON  HOLLYWOOD 


Way  overseas  at  Bangor  in  Wales  Mr.  ].  Ames  Hare,  an  exhibitor  reader  of 
Motion  Picture  Herald,  conducts  the  County  Theatre,  playing  to  a  substantial 
community.  With  an  alert  interest  in  Ins  business  Mr.  Hare  has  an  acute  eye  on  the 
American  production  and  its  promises.  Like  other  showmen  the  world  over,  he  finds 
that  today  presents  him  with  not  a  few  problems  and  that  very  considerably  those 
problems  are  related  to  product  and  its  point  of  view.  In  the  accompanying  article 
he  presents  some  findings  and  opinions,  and  some  hopes. — THE  EDITOR. 


Voluptuous  Scenes  Foisted  by 
Producers  Bankrupt  of  Ideas, 
J.  Ames  Hare  of  Bangor, 
Wales,  Writes  to  HERALD 

By  J.  AMES  HARE 

What  is  wrong  with  our  Kinemas  today 
that  our  patrons  are  leaving  us  in  an  ever- 
increasing  stream  ? 

With  the  finest  technicians,  unexcelled 
directors,  and  the  pick  of  the  world's  actors 
and  actresses,  American  films  are,  to  a 
larger  extent  than  ever  before,  failing  to 
draw  the  public. 

I  have  read  countless  excuses  and  reasons 
for  this  admitted  fact — the  world  depression 
— the  wearing  off  of  the  novelty  of  talkies 
— and  so  forth,  but  none  of  them  to  my 
mind  hits  upon  the  actual  basic  cause — ■ 
weak,  ill-chosen  stories. 

Interesting  Story  Draws 

I  have  always  found  that  a  really  hold- 
ing, interesting  story — even  when  poorly 
produced  and  acted — draws  more  people  to 
the  box-office  than  the  most  lavishly  pro- 
duced "super"  which  lacks  this  essential 
element. 

"The  play's  the  thing"  is  a  truism,  which, 
I  fear,  many  of  your  producing  companies 
have  failed  to  realize.  When  one  thinks 
of  the  untapped  wealth  of  literature  avail- 
able to  choose  from,  it  is  truly  amazing  to 
me  that  so  much  time  and  money  should  be 
wasted  on  the  banal  trivialities  which  serve 
as  plots  for  many  of  our  present  day  pic- 
tures. 

In  my  opinion,  dull  uninteresting  stories 
are  responsible  for  nine-tenths  of  the  uncer- 
tain hold  of  the  kinema  today.  I  don't 
know  who  is  responsible  for  the  choice  of 
stories  but  I  suggest  that  it's  time  the  ex- 
hibitors themselves  had  a  say  about  the  sub- 
jects to  be  produced. 

Wants  Worthwhile  Stories 

Most  of  them,  I  have  no  doubt,  are  play- 
goers and  novel  readers,  and  well  able  to 
gauge  the  suitability  or  otherwise  of  a  stor\ 
for  transference  to  the  screen.  Cut  out  the 
light,  frothy  flippancies,  the  worn-out  old 
melodramas,  the  desert  island  "romance," 
and  let  us  have  some  real,  worthwhile  stories 
and  every  exhibitor  will  be  able  to  look  his 
bank  manager  in  the  face  once  more. 

It  isn't  we  who  desire  to  show  displays  of 
feminine  underwear,  boring  mannequin 
parades,  and  voluptuous  ladies  in  all  stages 
of  their  toilet — these  things  are  foisted  on 
us  by  producers  bankrupt  of  ideas. 

Let  us  get  back  to  the  healthy  stories  of 
adventure,  of  decent  men  and  women  who 
did  things  to  improve  the  world,  and  let  us 
leave  the  erotic,  "sophisticated"  novel  to 
the  limited  number  of  degenerates  who  find 
pleasure  in  such  things. 

Geller  Holds  Conferences 

Louis  Geller,  president  of  Peerless,  inde- 
pendent company,  is  holding  conferences 
this  week  on  future  product,  at  his  Holly- 
wood headquarters. 


Warner  Is  Ready  to 
Replace  Insurgents 

Warner  pointed  out,  in  a  statement  this 
week,  that  the  insurgent  demands  of  James 
Cagney,  star  who  has  left  Hollywood,  will 
not  alter  production  plans,  since  young 
players  are  continuously  being  groomed  for 
starring  roles  to  fill  in  unexpected  gaps. 
"Blessed  Event,"  originally  scheduled  for 
Cagney,  is  now  in  production  with  Lee 
Tracy  in  the  Cagney  role. 

Cagney  has  sold  his  home  in  Hollywood, 
and  with  Mrs.  Cagney,  plans  a  European 
trip  and  vaudeville  tour.  Prior  to  his  de- 
parture, the  former  Warner  star  said :  "I 
feel  that  I  have  given  the  best  years  of  my 
life  working  for  inadequate  compensation. 
My  employers  can't  see  my  way  so  I'm 
through."  He  said  h'e  plans  to  write  a  book 
when  he  returns  to  this  country,  and  will 
"turn  seriously  to  the  study  of  medicine." 

George  Arliss,  prior  to  sailing  for  Europe 
last  week,  voluntarily  accepted  a  reduction 
in  salary,  stating  that  he  believed  it  the 
duty  of  every  one  connected  with  the  in- 
dustry to  do  his  bit  to  help  at  this  time.  H. 
M.  Warner,  president,  lauded  Arliss'  offer. 

Hagemann,  in  Senate  Race, 
Throws  Gage  to  Brookhart 

F.  P.  Hagemann,  an  exhibitor  for  15 
years  and  an  attorney-at-law  at  Waverly, 
Iowa,  is  a  candidate  for  United  States  sena- 
tor from  Iowa  on  the  Democratic  ticket  in 
the  primaries  June  6. 

Hagemann,  unalterably  opposed  to  Gov- 
ernment meddling  in  private  business,  has 
taken  direct  issue  with  Senator  Smith  Wild- 
man  Brookhart,  Republican  candidate  for 
re-election,  who  advocates  federal  regula- 
tion of  the  motion  picture  industry.  "We 
need  less  governmental  interference  and  more 
cooperation,"  Mr.  Hagemann  said  in  his 
letter  to  the  editor  of  Motion  Picture 
I  Ifrai  i).  published  in  the  issue  of  March  12. 


Baseball  League  Under  Way 

Five  major  company  home  offices  have 
entered  teams  for  the  championship  of  the 
1932  motion  picture  baseball  league.  Play- 
ing will  be  Columbia,  Fox,  Erpi,  Univer- 
sal, Warner.  May  26  is  the  opening  date, 
when  Warner  will  play  Universal.  Games 
are  scheduled  on  Thursday  and  Saturday 
thereafter. 


Dippel  Dies  on  Coast 

Andreas  Dippel,  Coast  producer  and  noted 
for  the  invention  of  several  sound  picture 
devices,  died  in  Hollywood  last  week  end, 
after  a  short  illness. 


Paramount  Changes 
Value  of  Its  Stock 

At  an  adjourned  meeting  of  Paramount 
Publix  Corporation  held  last  week,  stock- 
holders voted  to  change  the  stock  from  no 
par  to  par  value  of  $10  each.  The  session 
was  brief. 

Ralph  A.  Kohn,  treasurer  of  the  com- 
pany, who  was  elected  chairman  of  the 
meeting  in  the  absence  of  the  President, 
Adolph  Zukor,  who  is  on  the  coast,  stated 
to  the  stockholders  that  this  change  in  the 
capital  structure  of  the  company  would  cre- 
ate a  substantial  corporate  surplus  and 
would  also  reduce  substantially  the  amount 
of  revenue  stamps  required  to  be  put  on 
certificates  when  they  are  sold  by  stock- 
holders. The  resolution  to  change  the 
stock  was  approved  by  stockholders  owning 
2,309,459  snares  and  stockholders  owning 
46  shares  voted  against  it. 

Paramount  has  delivered  to  the  Chase 
National  Bank  as  trustees  $750,000  par 
value  of  its  Sl/2%  sinking  fund  debentures, 
for  cancellation  June  1,  under  sinking  fund 
requirements.  This  reduces  the  total 
amount  outstanding  to  $13,500,000,  from  an 
original  issue  of  $15,000,000. 

The  officers  and  executives  of  Para- 
mount have  decided  on  a  policy  of  read- 
justing the  losses  of  all  employes  in  stock 
purchased  through  the  corporation  and  also 
on  a  policy  of  profit  sharing  for  all  em- 
ployes as  soon  as  general  business  condi- 
tions permit. 


Streimer  Ad-Service  Moves 

Streimer  Ad-Service,  distributors  of  the- 
atrical premiums,  announce  through  Charles 
Streimer,  their  general  sales  manager,  that 
their  new  headquarters  are  at  352  West  44th 
street.  The  increase  of  exhibitor  interest 
in  the  particular  novelties  distributed  by 
Streimer  necessitated  expansion. 


DeCasseres  a  Film  Doctor 

Benjamin  DeCasseres,  who  comments  on 
the  screen  potentialities  of  current  stage  of- 
ferings in  Motion  Picture  Herald,  and 
J.  Clarkson  Miller,  veteran  scenarist,  have 
formed  a  partnership  to  engage  in  the  treat- 
ment of  films,  covering  scenario,  dialogue 
or  other  phases. 


One  More  for  Wallace 

Richard  Wallace's  current  contractual  re- 
lations with  the  Paramount  studio  will  ter- 
minate upon  the  completion  of  his  next  di- 
rectorial assignment. 


11 


THE 


m 


'98%—*-^^ 

ASKED  f O*  »Y  '  '  • 


^  Of  Selected 


Evef- 


Chicago,  hot  bed  of  double  features,  learns  V* 

that  what  the  public  really  wants  is  variety  en-  ^^^^^^^           "fjift*  /YiC* 

tertainment.   And  its  showmen  begin  to  get          r|g^EAD      ^^^|^  <5  <^3*0\  ^ 

back  to  basic  showmanship  principles,  with  DArLv'^^W.^  ^Cff 

Warner's  Avalon,  the  Publix  Riviera  and  ™«y  '7^  ^^^^^^^^ 
Schoenstadt's  Piccadilly  Theatres  announcing 
a  single  feature- diversified  program  policy. 

CAN  YOU  REFUSE  WHAT  98% 
OF  THE  PUBLIC  ASKS  FOR.  7 


N  EWSHEAD 


(l&dAvcctZlcxrvcil  (flctuA& 


"THE  SPICE  OF  THE  PROGRAM" 


Get  Educational  Pictures  and  give  them  what  they  want  ....  with 
one  good  feature  and  "a  refreshing  variety  of  selected  short  subjects" 
bearing  the  trade-mark  that  for  so  many  years  has  stood  for  the  real 

Spice  of  the  Program. 


EDUCATIONAL   FILM   EXCHANGES,/^:.    £.  W  •  HAM  XI  CHS,  P^oZJe^ 


MOTION    PICTURE  HERALD 


May    21,  1932 


-^PYRICHT  ROYALTIES 
STATE  TAX  UPHELD 


Argument  of  Privilege  Insuffi- 
cient to  Warrant  Exemption, 
U.S.  Supreme  Court  Holds  in 
Fox  Suit;  Sirovich  Rewrites  Bill 

Royalties  from  copyright  are  not  immune 
from  taxation  by  the  states  as  instrumental- 
ities of  the  United  States,  it  was  held  May 
16  by  the  United  States  Supreme  Court  in 
affirming  a  decision  of  the  Georgia  Supreme 
Court  holding  constitutional  the  state  tax 
upon  the  gross  receipts  from  the  licensing 
of  copyrighted  motion  pictures. 

Suit  to  restrain  the  collection  of  the  state 
tax  was  brought  by  Fox  Film  Corporation 
on  the  ground  that  copyrights  are  instru- 
mentalities of  the  United  States  and,  as 
such,  immune  from  state  taxation. 

The  copyright  law,  it  was  declared  by 
Chief  Justice  Hughes  in  delivering  the  opin- 
ion of  the  court,  confers  certain  rights  upon 
the  author  but  "in  creating  this  right,  the 
Congress  did  not  reserve  to  the  United 
States  any  interest  in  the  production  itself, 
or  in  the  copyright,  or  in  the  profits  that 
may  be  derived  from  its  use.  Nor  did  the 
Congress  provide  that  the  right,  or  the  gains 
from  its  exercise,  should  be  free  of  tax." 

Franchise  Argument  Insufficient 

The  mere  fact  that  a  copyright  is  property 
derived  from  a  grant  by  the  United  States 
is  insufficient  to  support  the  claim  of  ex- 
emption, the  court  held.  "The  argument 
that  it  is  in  the  nature  of  a  franchise  or 
privilege  bestowed  by  the  Government  is  met 
by  the  fact  that  it  is  not  a  franchise  or 
privilege  to  be  exercised  on  behalf  of  the 
Government  or  in  performing  a  function  of 
the  Government,"  the  Chief  Justice  con- 
tinued. 

"Copyright  is  a  right  exercised  by  the 
owner  during  the  term  at  his  pleasure  and 
exclusively  for  his  own  profit  and  forms  the 
basis  for  extensive  and  profitable  business 
enterprises.  *  *  *  After  the  copyright  has 
been  granted  the  Government  has  no  inter- 
est in  any  action  under  it  save  the  general 
one  that  its  laws  shall  be  obeyed.  Opera- 
tions of  the  owner  in  multiplying  copies, 
in  sales,  in  performances  or  exhibitions,  or 
in  licensing  others  for  such  purposes,  are 
manifestly  not  the  operations  of  the  Govern- 
ment. A  tax  upon  the  gains  derived  from 
such  operations  is  not  a  tax  upon  the  exer- 
tion of  any  governmental  functions. 

"The  nature  and  purpose  of  copyrights 
place  them  in  a  distinct  category  and  we 
are  unable  to  find  any  basis  for  the  suppo- 
sition that  a  nondiscriminatory  tax  on  roy- 
alties hampers  in  the  slightest  degree  the 
execution  of  the  policy  of  the  copyright 
statute." 

Sirovich  Efforts  Fail 

Efforts  of  Representative  Sirovich  of  New 
York,  chairman  of  the. House  of  Representa- 
tives patents  committee  at  Washington,  to 
"modernize"  Congress'  methods  of  han- 
dling copyright  legislation — like  Vice  Presi- 
dent Dawes'  efforts  to  reform  the  Senate — 
have  failed  signally  and  months  of  work  on 


the  part  of  the  committee  and  the  various 
interested  industries  have  been  thrown  into 
the  discard. 

This  was  made  evident  last  week  when, 
after  hearing  his  copyright  bill  excoriated 
by  members  of  his  own  committee,  Dr.  Siro- 
vich introduced  a  new  measure  containing 
only  skeletal  provisions,  and  called  a  series 
of  new  hearings. 

A  significant  feature  of  the  new  bill  is 
the  omission  of  provisions  in  the  former 
measure  covering  unauthorized  exhibition  of 
a  motion  picture,  the  penalty  for  which  was 
to  be  such  statutory  damages  as  the  court 
might  deem  just  but  not  less  than  $150  nor 
more  than  $10,000  for  all  infringements  up 
to  the  date  of  suit. 

The  new  version,  however,  does  include  a 
provision  that  "any  assignment,  license,  or 
other  disposition  by  the  owner  of  a  copy- 
righted motion  picture  of  the  right  to  ex- 
hibit such  picture  in  any  theatre  shall  in- 
clude the  right  to  reproduce  any  and  all 
sound  recorded  on  the  same  film  as  the  pic- 
ture, or  on  discs  accompanying  and  syn- 
chronized with  such  pictures ;  and  no  owner 
of  a  copyrighted  motion  picture  shall  license 
the  exhibition  thereof  unless  at  the  time  of 
such  license  he  possesses  the  authority  to 
license  the  reproduction  of  all  dialogue, 
sound  and  music  synchronized  with  such 
picture." 

RKO-NBC  Deal  to 
Find  Stage  Talent 

The  RKO  vaudeville  department  will  in 
the  future  have  a  representative,  in  the  per- 
son of  Chester  Stratton.  at  the  National 
Broadcasting  Company  booking  offices,  to 
keep  in  close  contact  with  newly  develop- 
ing radio  talent.  The  move  is  the  result  of 
an  arrangement  entered  into  between  the 
two  companies. 

The  deal  is  noted  as  the  first  actual  work- 
ing operation  developed  between  RKO  and 
NBC.  outside  of  executive  circles.  John  F. 
Royal,  in  charge  of  all  talent  for  NBC, 
was  chiefly  responsible  for  the  arrange- 
ment. The  purpose  of  the  maneuver  is  the 
possible  discovery  of  performers  sufficiently 
able  to  carry  over  into  the  RKO  circuit  in 
regular  vaudeville  engagements. 

RCA  Demonstrates  Television 
Progress  to  Radio  Licensees 

The  Radio  Corporation  of  America  on 
Monday  demonstrated  to  its  licensees  ex- 
perimental work  in  television  reception. 
About  100  executives  and  engineers,  repre- 
senting some  50  radio  set  and  tube  manu- 
facturers, were  present.  ' 

Radio  engineers  indicated  that  television 
can  best  be  brought  into  practical  applica- 
tion on  its  own  band  of  ultra  short  waves, 
thereby  providing  ultimately  a  service  addi- 
tional to  the  established  service  of  sound 
broadcasting. 


Allied  Unit  Asks 
MPTO  to  Explain 

The  Allied  Theatre  Owners  of  Iowa  and 
Nebraska,  unit  of  Allied  States  Association, 
has  addressed  a  letter  to  E.  Van  Hyning, 
president  of  the  MPTO  of  Kansas  and  Mis- 
souri, MPTOA  affiliate,  asking  clarification 
of  Van  Hyning's  recent  efforts  to  renew 
zoning  scheduled  in  the  Kansas  territory. 

The  letter  asks :  "Is  the  request  .  .  .  asked 
by  independent  exhibitors,  or  is  it  requested 
by  a  committee  composed  of  chain  theatres 
and  producers  ?"  The  letter  further  asks 
whether  Van  Hyning's  organization  is  de- 
riving its  entire  support  from  independent 
exhibitors  or  from  chain  and  affiliated  thea- 
tres. 

The  letter  continues :  "If  your  move  is  a 
sincere  move  on  behalf  of  the  independent 
exhibitors,  why  not  go  a  step  farther  and 
publish  the  names  of  the  independent  ex- 
hibitors who  request  a  continuance  of  the 
zoning  and  protection  schedule  in  your  ter- 
ritory showing  that  your  organization  is 
composed  entirely  of  independent  exhibi- 
tors." 


$5,264,729  Loew 
Net  for  28  Weeks 

Loew's,  Inc.,  in  a  financial  statement  just 
issued,  shows  net  profit  of  $5,264,729  for 
the  28  weeks  ended  March  11,  1932.  This 
compares  with  a  net  profit  of  $6,879,960  for 
a  similar  period  ended  March  13,  1931.  The 
1932  profit  is  equivalent  to  $3.13  per  share 
on  the  common  stock  as  compared  to  $4.22 
for  the  corresponding  1931  period. 

Operating  profit  for  the  1932  period  is 
reported  at  $7,965,424,  from  which  is  de- 
ducted depreciation  and  taxes  of  $2,700,695. 
This  compares  with  operating  profit  of  $9,- 
765,410  and  depreciation  and  taxes  totaling 
$2,885,450  for  the  corresponding  28  weeks 
of  the  previous  year. 

The  company  has  declared  a  regular 
quarterly  dividend  of  75  cents  on  the  com- 
mon stock,  payable  June  30  to  stockholders 
of  record  June  13. 

Briefs  Filed  in 

Injunction  Suit 

Briefs  were  filed  last  week  in  federal 
court  at  Madison,  Wis.,  in  the  injunction 
suit  by  which  nine  motion  picture  distribu- 
tors and  three  exhibitors  are  seeking  to  re- 
strain the  state  department  of  agriculture 
and  markets  from  interfering  with  film  li- 
censing contracts. 

The  distributors'  attorneys  contended  in 
the  injunction  hearing  that  Congress  has 
exclusive  authority  to  control  the  picture 
business.  They  maintained  that  the  film 
companies'  business  is  interstate  commerce, 
that  the  business  involves  licensing  of 
photoplays  under  copyright  owned  by  the 
companies,  that  the  state  statute  is  unconsti- 
tutional because  it  permits  the  state  to  rule 
on  business  methods  and  that  the  state  has 
no  jurisdiction. 


(1 


l{isoundinq. 
apphusc 
at  ike 


John  S.  Cohen,  Jr., 

in  the  New  York  Evening  Sun: 

"Well  done  .  .  .  brilliantly  en- 
acted ...  it  drew  a  resounding 
round  of  applause  at  the  Roxy 
last  evening.  It  is  fashioned 
realistically  and  its  story  is 
brilliantly  enacted." 

• 

Film  Daily: 

"Ace  tear-jerker  packed  with 
human  appeal  and  wholesome 
comedy.  New  honors  for  Dickie 
Moore.  Here's  a  feature  that 
will  "get"  everyone  in  the  the- 
atre including  the  ushers  .  .  . 
the  audience  at  the  Roxy  wept 
long  and  copiously  throughout, 
here  and  there  finding  a  good 
hearty  laugh.  Dickie  Moore  is 
the  real  hit  of  the  feature." 

• 

Motion  Picture  Daily: 

"Very  well  acted  and  directed. 
It  was  liked  so  much  by  the 
audience  at  the  Row  Theatre 
yesterday  that  they  wept  and 
laughed  as  the  story  became 
touching  and  humorous.  Some 
patrons  even  went  so  far  as  to 
applaud  the  picture  generously 
at  its  conclusion." 

• 

AI  Sherman  in  the 

New  York  Morning  Telegraph? 

"Better  than  average  is  'No 
Greater  Love'  ...  so  well  has 
the  director  handled  the  story 
and  so  ably  has  the  cast  played 
their  parts  that  Row  audiences 
freely  and  unashamedly  give 
their  tear  ducts  plenty  of  exer- 
cise ...  a  sincere  picture  of 
better-than-the-average  value 
.  .  .  darned  good." 


YOU  NEED  'EM  -  WE'VE  GOT  'EM! 


MOTION    PICTURE  HERALD 


May    2  1,  1932 


JriTIC  MUST  GIVE  PUBLIC  REACTION, 
NOT  HIS  OWN,  SAYS  THIS  EDITOR 


Reviewer  Should  Cover  Picture 
As  Reporter  Covers  News 
Story,  He  Holds;  Critics 
Clash   at    Kansas  City 


By  WILLARD  W.  WILLIAMS 

Managing  Editor  of  The  Brooklyn  Times 

The  average  managing  editor  of  a  news- 
paper is  apt  to  place  too  little  importance 
upon  his  motion  picture  page.  Many  edi- 
tors do  not  even  bother  to  read  what  the 
paper's  critic  or  critics  have  said  about  the 
motion  pictures  they  review.  They  feel  that 
having  what  they  considered  competent  peo- 
ple to  cover  the  movies,  they  can  forget 
about  what  the  reviewers  write. 

I  don't  feel  that  way  about  motion  pic- 
ture reviews.  Frankly  I  don't  think  any  man 
or  woman  is  so  constituted  that  he  or  she 
can  be  infallible  in  their  judgment  of  what 
the  public  is  going  to  like  or  dislike  in  the 
way  of  pictures.  The  critic  may  not  like  a 
picture — I  may  not  like  it,  either,  for  that 
matter,  yet  the  fact  that  we  don't  like  the 
picture  doesn't  mean  that  the  general  public 
isn't  going  to  care  for  it. 

"Five  Star  Final"  was  to  my  mind  the 
best  motion  picture  I  have  ever  seen.  Some 
of  the  newspaper  people,  1  understand,  took 
exception  to  the  theme.  Now  suppose,  as 
is  frequently  the  case,  I  had  to  assign  one 
of  the  younger  reviewers  to  cover  that  pic- 
ture, and  that  critic,  filled  with  pride  in  the 
newspaper  profession,  and  being  not  entirely 
familiar  with  the  phases  of  yellow  journal- 
ism, was  so  filled  with  indignation  at  what 
he  thought  was  an  attack  upon  all  reputable 
papers,  that  his  judgment  became  warped 
and  his  review  became,  not  a  true  report  of 
the  picture,  of  how  the  audience  reacted  to 
it,  but  his  answer  to  what  he  considered  an 
attack  on  his  personal  profession. 

Even  with  the  older  reviewers  on  the  staff 
of  the  Brooklyn  Times,  I  carefully  read  their 
report  on  a  picture  before  it  goes  into  the 
paper.  No  picture,  in  my  mind,  is  so  bad 
that  it  is  entirely  devoid  of  entertainment. 
I  do  not  believe  that  any  motion  picture 
producer  is  going  to  spend  upward  of  $200,- 
000  upon  a  film  unless  the  story  has  some 
value.  I  have  noticed  that  pictures  that 
were  panned  by  the  critics  drew  great 
crowds  to  the  theatre,  while  in  other  cases 
the  pictures  that  had  been  hailed  by  the 
critics  as  superb  screen  entertainment,  be- 
cause of  a  lofty  ideal  incorporated  in  the 
story,  or  because  it  had  a  plot  that  few 
could  understand,  proved  duds  when  it  came 
to  attracting  the  movie  fans. 

I  believe  that  a  movie  critic  should  cover 
a  picture  in  much  the  same  way  as  a  re- 
porter covers  a  news  story.  He  should  give 
the  facts,  should  dig  below  the  surface,  and 
report  the  reaction  of  the  audience.  A  com- 
edy that  will  stampede  a  theatre  into  gales 
of  laughter  is  a  great  comedy,  even  though 
the  critic  failed  to  be  moved  by  the  comedy. 
Perhaps  he  doesn't  care  for  low-brow  com- 
edy, or  joke  in  a  picture.  Perhaps  he  has 
been  seeing  too  many  pictures,  or  has  seen 


WILLARD  W.  WILLIAMS 

a  star  such  as  Joe  E.  Brown,  Ruth  Chatter- 
ton,  James  Cagney  or  Edward  G.  Robinson, 
in  so  many  pictures  that  he  has  lost  his  taste 
for  the  star.  Whatever  may  be  the  cause 
for  his  not  reacting  the  way  the  audience 
does,  the  fact  remains  that  the  audience  did 
like  the  picture  and  gave  concrete  evidence 
that  they  did.  That  is  zvhat  the  critic  should 
report. 

He  should  bear  in  mind  that  in  covering 
a  film  he  should  do  so  from  the  viewpoint 
of  an  audience.  His  own  personal  likes  and 
dislikes  for  film  entertainment  must  be  sub- 
ordinated. 

That,  I  maintain  to  my  staff,  is  the  proper 
way  to  cover  a  picture. 

Critics  Clash  on 
"Scandal  for  Sale" 

An  indication  of  the  wide  variance  of  the 
attitude  of  newspaper  critics  to  motion  pic- 
tures and  their  reactions  to  films  with  a 
newspaper  theme  was  revealed  last  week  in 
Kansas  City  when  Universal's  "Scandal  for 
Sale"  was  the  attraction  at  the  RKO  Main- 
street. 

John  C.  Moffitt,  who  classes  himself  as  a 
"highbrow,"  pans  the  picture  mercilessly  in 
the  Kansas  City  Star.  On  the  other  hand, 
Lowell  Lawrance,  critic  on  the  Journal- 
Post,  the  city's  other  daily  newspaper,  gives 
"Scandal  for  Sale"  his  approval. 

Lawrance  says  the  picture  has  a  "ring  of 
authenticity." 

"  'Scandal  for  Sale'  cannot  compare  to 
'The  Front  Page'  and  'Five  Star  Final'  for 
powerful  drama  of  the  press,"  he  finds.  "But 
it  ranks  well  above  several  other  newspaper 
stories  that  have  been  filmed  recently.  Be- 
cause it  was  written  by  a  man  who  knows 
what  he  is  talking  about,  we  consider  it 
one  of  the  important  denouncements  of  yel- 
low journalism." 

"Scandal  for  Sale"  is  based  on  the  novel 
"Hot  News"  by  Emile  Gauvreau,  former 


No  Picture  So  Bad  As  To  Be 
Entirely  Devoid  of  Entertain- 
ment, Declares  Willard  W. 
Williams  of  Brooklyn  Times 

managing  editor  of  the  Nezi'  York  Mirror, 
now  managing  editor  of  the  Detroit  Mirror. 

Not  Authentic,  Says  Moffitt 

Moffitt  finds  the  picture  far  from  au- 
thentic. 

"As  far  as  entertainment  standards  are 
concerned,  we  feel  impelled  to  call  this  a 
well-made  picture  and  the  results  of  a  com- 
petent scenario,"  he  wrote  in  his  review. 
"But  we  wish  to  say  a  great  deal  about  what 
lies  behind  it. 

"The  film  exhibits  a  publisher  who  is  a 
nasty-minded  moron,  a  managing  editor 
who  becomes  involved  in  a  dirty  scandal  and 
a  drunken,  unprincipled  reporter  whose 
profession  betrays  him  to  his  death. 

"For  two  years  now,  the  movies  have 
been  ever  so  daring  and  thrillingly  sophisti- 
cated by  holding  up  to  public  scorn  the  al- 
leged shortcomings  of  the  newspaper  pro- 
fession. The  press  has  taken  all  this  in  a 
sporting  manner.  You  can  search  these  col- 
umns without  finding  any  screams  of  denial 
at  the  suggestion  that  there  are  newspaper 
men  who  behave  irrationally  in  the  throes 
of  their  profession  or  that  all  members  of 
the  Fourth  Estate  are  not  disciples  of  Car- 
rie Nation.  We  have  been  willing  to  admit 
and  even  applaud  a  certain  amount  of  satire. 

"Tired  of  Harping" 

"But  we  are  getting  pretty  tired  of  a 
harping  on  this  theme  that  amounts  to  the 
libel  of  an  institution  and  a  group  of  workers 
that  on  the  whole  strives  honestly  to  make 
America  a  little  better  than  it  would  be 
without  them.  So  far  as  the  movies 
are  concerned  you  would  think  no  one 
but  Peeping  Toms  and  highbinders  are 
carrying  reporters'  cards.  The  impression 
of  such  debunking  is  not  honest  and,  if  it 
were,  the  movies  are  not  the  persons  to 
throw  rocks  directed  at  glass  pressrooms. 

"We  do  not  feel  this  carnival  of  libel 
has  been  excused  when  some  doddering  in- 
competent is  introduced  as  a  representative 
of  ethical  journalism,  as  is  the  case  here. 

"There  is  no  American  institution  that 
could  so  readily  be  debunked  as  the  motion 
picture  industry,  or  that  needs  it  half  so 
much.  If  this  libel  of  the  press  continues 
and  the  producers  show  themselves  so  vitally 
interested  in  journalism,  it  might  be  well 
for  the  journalists  to  give  them  journalism 
and  apply  its  alleged  talent  of  ruthless  re- 
porting to  the  movies  themselves.  Such 
work  might  turn  up  scenario  material. 

"All  these  things  may  not  condemn  the 
picture  in  the  eyes  of  audiences.  They  are 
not  mentioned  with  an  eye  toward  injuring 
the  Mainstreet's  business,  because  the  Main- 
street  is  selling  this  libel  through  no  fault 
of  its  own.  However,  they  are  things  that 
go  into  the  complex  relationships  of  the 
movies  and  they  should  be  pointed  out." 


Illlltlllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll^ 


You  know  the 
story  of  the  needle 
in  the  haystack 

This  industry  involves 
more  facts  than  there 
are  straws  in  the 
haystack 

But  they  are  all 
printed  so  you  can 
find  thetn,  in 


MOTION  PICTURE  ALMANAC 

off  the  press  this  week 


Order  your  copy  now 
QUIGLEY  PUBLICATIONS 
1790  BROADWAY,  NEW  YORK 


MOTION    PICTURE  HERALD 


May    2  1,    19  3  2 


PASSING  IN  REVIEW 


The  department  endeavors  to  set  forth  two  lines  of  material 
of  service  to  the  exhibitor — first,  a  showman's  evaluations 
of  the  outstanding  pictures — second,  reviews  of  information 


NO  GREATER  LOVE 
Columbia 


60  minutes 


A  GOOD  audience  picture  where  this  type  of 
entertainment  is  liked ;  but  possibly  a  bit 
questionable  where  Jewish  characterizations  and 
dialogue  are  not  particularly  appreciated.  Alex- 
ander Carr  and  the  kiddies,  Dickie  Moore  and 
Betty  Graham,  give  splendid  portrayals  of  their 
respective  roles  and  easily  win  the  hearts  of 
their  audience. 

The  title  can  be  built  up  to  good  proportions 
for  the  box  office  where  tied  closely  to  the 
theme  of  the  story.  Many  good  angles  pre- 
sent themselves  in  the  selling  of  a  picture  of 
this  kind  and  it's  a  good  thing  that  such  is  the 
case  because  it  is  very  weak  on  marquee  and 
draw  names.  But  you  can  overcome  this  weak- 
ness, especially  in  the  spots  outside  of  the  big 
key  cities,  by  selling  the  title  and  catchlines 
and  not  depending  too  much  on  names. 

Its  long  suit  is  its  audience  value.  In  most 
theatres,  the  neighborhood  houses  in  particular, 
they  will  eat  it  up  and  love  it.  Cry  ?  Yep. 
It  seems  to  be  the  present  rage  in  films  for  a 
parent  and  child  crying  contest  in  which  the 
audience  plays  a  prominent  part.  But  from 
experience  we  know  that  the  average  picture 
fan  loves  to  shed  tears.  They'll  be  satisfied 
with  this  one. 

OK  for  kids  or  Sundays.  Just  a  case  of 
booking  where  you  please  and  then  getting 
behind  it  with  one  of  those  heart-throb  cam- 
paigns designed  to  get  them  talking  before 
they  even  see  the  picture. 

SINNERS  IN  THE  SUN 

Paramount  70  minutes 

T  HIS  picture  was  evidently  designed  to  give 
'  the  feminine  players  a  swell  chance  to  wear 
gorgeous  gowns,  and  they  certainly  have  suc- 
ceeded because  every  woman  in  your  town 
should  be  enthralled  by  the  magnificent  array 
of  smart  styles  as  they  parade  before  them  on 
the  screen  during  the  unreeling  of  this  picture. 

The  title  has  a  certain  amount  of  b.o.  appeal 
which  can  be  materially  strengthened  by  the 
cast,  the  gowns  and  some  selling  angle  to  make 
your  advertising  campaign  attractive.  Carole 
Lombard  and  Chester  Morris  are  probably  good 
marquee  names  in  most  theatres  and  capable 
of  carrying  the  "name"  pull  above  or  below  the 
title.  Ads  should  be  made  up  to  appeal  to  the 
women  folk  while  Carole  in  a  bathing  suit 
ought  to  take  care  of  the  men  folk.  We  just 
knew  they  would  have  her  in  a  bathing  suit 
somewhere  in  the  picture,  and  we  did  not  guess 
wrong.  She  has  plenty  of  it  and  no  doubt  your 
male  patrons  will  come  out  to  see  her. 

N.G.  for  kids  or  Sundays.  Play  it  midweek 
and  make  the  gowns  and  the  bathing  figure  of 
the  star  your  best  selling  mediums.  (Straight 
laced  communities  excepted.) 

WHEN  A  FELLOW  NEEDS  A  FRIEND 
MGM  76  minutes 

(*^ET  another  dozen  hankies  ready.  Here  is 
^— '  another  of  the  "tear-brigade,"  all  primed 
to  catch  the  waterfalls  from  many  crying  pa- 
trons of  movieland.  This  makes  no  less  than 
five  pictures  within  ten  days  on  Broadway 
wherein  some  unfortunate  youngster  must  win 
the  sympathy  of  the  audience. 

BUT,  there  is  only  one  Jackie  Cooper  and 
believe  me  it's  a  pleasure  to  cry  with  him  any 
day.  This  time  he's  the  poor  little  cripple  who 
always  gets  the  tough  breaks,  but  this  picture 


A  NEW  SERVICE 
IN  NEXT  ISSUE 

Service  to  the  exhibitor  in  the  form 
of  evaluation  of  motion  pictures  from 
the  standpoint  of  showmanship  possi- 
bilities, which  in  the  final  analysis  is 
the  most  effective  contribution  that 
can  be  made  to  the  exhibitor  in  a  re- 
view of  product,  will  be  the  aim  of  all 
comment  on  pictures  in  this  depart- 
ment, starting  with  next  tveek's  issue. 
The  cast  will  be  listed  in  all  cases  for 
immediate  accessibility  but  details  of 
the  story  of  the  picture,  except  inso- 
far as  they  concern  exploitation,  will 
be  left  to  the  pressbooks. 

has  one  redeeming  feature ;  the  famous  doctor 
does  not  cure  him.  Whatarelief.  We'll  bet 
your  audience  is  gonna  be  fooled  just  as  we 
were.  They  will  fully  expect  him  to  be  walk- 
ing, skipping  and  jumping  before  the  "finis" 
flashes  on  the  screen. 

The  title  ought  to  be  plenty  strong  for  most 
localities.  If  not,  then  the  name  of  Jackie, 
plus  "Chic"  Sale,  plus  the  highlights  of  the 
story,  ought  not  only  to  make  up  for  it  but 
pull  it  way  above  par  to  boot.  You  can  shout 
that  title,  the  two  stars  and  some  swell  catch- 
line  copy  from  every  one  of  your  ads,  your 
screen  and  your  marquee. 

Audience  value  is  aces  high,  except  in  the 
large  first-run  keys.  There  they  may  tilt  the 
end  of  the  nose  skywards  for  a  wee  fraction 
of  an  inch,  but  they'll  love  the  picture  just  the 
same.  Jackie,  as  usual,  gives  an  excellent  ac- 
count of  himself  and  is  ably  assisted  by  Sale. 
Between  them  they  make  a  most  likable  com- 
bination that  will  be  hard  to  beat  at  any  box 
office  window. 

CHARLES  E.  LEWIS 


Sinners  in  the  Sun 


(Paramount) 
Drama 

Carole  Lombard  and  Chester  Morris  share 
the  lead  in  this  film,  based  on  a  story  by  Mil- 
dred Cram,  and,  it  must  be  said,  rather  elderly 
in  theme,  and  hardly  greatly  distinctive  in 
treatment. 

Miss  Lombard  is  the  hard  working  dress 
model  in  an  exclusive  shop,  in  love,  mutually, 
with  Mechanic  Morris.  She  refuses  to  marry 
him  until  he  accumulates  enough  money  to  open 
his  own  garage,  and  he,  angry,  breaks  with 
her,  becomes  chauffeur  to  Adrienne  Ames, 
wealthy,  in  love  with  him  after  an  accidental 
meeting. 

She,  on  her  account,  becomes  mistress  of 
also  wealthy  Walter  Byron,  about  to  divorce  a 
wife  he  cares  little  about.  Morris  follows  his 
wife,  wearing  dress  clothes,  hearing  his  present 
position  variously  referred  to  in  uncompli- 
mentary manner ;  Miss  Lombard  follows  Byron 
over  the  world,  gambling,  drinking,  watching 
Rita  La  Roy,  in  a  similar  position  to  herself, 
only  with  Cary  Grant,  take  poison,  kill  herself. 

They  both,  apparently,  take  a  severe  lesson, 
a  severe  mental  drubbing.  Accidentally  meet- 
ing, after  Miss  Lombard  breaks  with  Byron, 


Morris  preserves  his  angry  front,  breaks  a 
spoon  on  the  restaurant  table,  in  a  closeup 
shot  of  suppressed  feeling,  and  leaves  after 
saying  nasty  things.  Miss  Lombard,  hurt,  goes 
to  work  in  a  dress  factory  as  a  cutter,  where 
Byron,  seeking  a  reconciliation,  finds  her  one 
day,  rebuffed.  Into  the  next  room  walks  Mor- 
ris, who  had  explained  the  situation  to  sports- 
woman Miss  Ames,  left  her,  and  is  selling  auto- 
mobiles. Miss  Lombard,  running  out,  tries  to 
escape,  he  notices  her,  goes  in  pursuit,  and 
they  conclude  the  film  in  the  elevator  of  the 
building. 

Produced  and  distributed  by  Paramount.  Directed 
by  Alexander  Hall.  Based  on  the  story  by  Mildred 
Cram.  Screen  play  by  Vincent  Lawrence,  Waldemar 
Young  arfd  Samuel  Hoffenstein.  Photographed  by 
Ray  June.  Release  date,  May  13,  1932.  Running  time, 
70  minutes. 

CAST 

Doris  Blake   Carole  Lombard 

Jimmie  Martin    Chester  Morris 

Claire  Kinkaid  Adrienne  Ames 

Mrs.   Blake   Alison   Skip  worth 

Eric  Nelson    Walter  Byron 

Mr.  Blake    Reginald  Barlow 

Mrs.  Florence  Nelson    Zita 

Ridgeway    Cary  Grant 

Grandfather  Blake    Luke  Cosgrave 

Grandmother  Blake    Ida  Lewis 

Fred  Blake    Russ  Clark 

Mrs.  Fred  Blake   ■   Frances  Moffett 

Louis    Pierre  De  Ramey 

Emma    Veda  Buckland 

Lil    Rita  La  Roy 


When  a  Fellow  Needs 
a  Friend 

(MGM) 
Juvenile  Drama 

The  unmistakable  and  definite  appeal  of  a 
performance  by  young  Jackie  Cooper,  again 
made  itself  felt  at  the  Capitol  in  New  York 
this  week,  where  the  youngster,  coupled  chiefly 
with  Charles  "Chic"  Sale,  in  his  familiar  old 
man  role,  brought  forth  tears,  laughter,  from  a 
crowded  house  in  an  acknowledged  tremend- 
ously effective  portrayal. 

The  story  is  taken  from  William  Johnston's 
"Limpy,"  directed  with  unquestioned  feeling  and 
intelligence  by  Harry  Pollard.  Jackie  is  Limpy, 
barred  from  the  play  of  the  other  boys  by  an 
iron  brace,  and  from  a  chance  to  develop  nor- 
mally by  an  over-indulgent  father  and  mother, 
played  by  Ralph  Graves  and  Dorothy  Peterson. 
Jackie's  pal  is  his  grand-uncle,  Sale,  old,  boast- 
ful, appealing,  who  makes  every  possible  ef- 
fort to  strengthen  the  backbone  of  the  lad. 

Recorded  are  the  tribulations  of  the  boys, 
whipped  by  his  parents,  so  to  speak,  glorying 
in  the  introduction  the  old  man  gives  him  to 
the  fun  of  the  small  boy.  Adopted  by  Graves  is 
Andy  Shuford,  in  the  unsympathetic  role  of 
the  bully,  who  browbeats  his  weaker  cousin  at 
the  slightest  opportunity.  Time  and  again,  de- 
spite the  lessons  in  boxing,  the  lectures  in 
backbone,  supplied  by  Sale,  Jackie  turns  quitter 
at  the  crucial  moment.  A  European  surgeon 
examines  Jackie,  finds  that  the  boy  can  never 
remove  the  brace,  to  his  poignant  disappoint- 
ment. 

Slowly  he  limps  to  the  shack  of  Sale,  dis- 
charged as  driver  of  the  local  horse  car,  thrown 
out  of  his  home  with  Graves  because  of  his 
"meddling."  Sale  is  about  to  be  taken  to  the 
poor  farm,  since  he  cannot  support  himself. 
The  boys  come  with  the  wagon,  stone  the 
shack.  Jackie  goes  out,  fights  Shuford,  the 
battle  moving  inside  the  house.    Sale  stands 


May    2  1,  1932 


MOTION    PICTURE  HERALD 


103 


off  Jackie's  parents,  while  the  boys  fight  it  out 
within.  Jackie  wins  his  right  to  be  a  boy  with 
other  boys,  Sale  is  replaced  in  the  good  graces 
of  the  family. 

Comedy  is  inserted  with  a  sure  touch,  imme- 
diately following  those  scenes  which  are  heavily 
dramatic.  The  burden  of  it  is  carried  by  Sale, 
with  an  effect  readily  attested  by  the  Capitol 
audience.  , 

Produced  and  distributed  by  MGM.  Directed  by 
Harry  Pollard.  From  the  story  "Limpy"  by  Wil- 
liam Johnston.  Dialogue  and  continuity  by  Sylvia 
Thalberg  and  Frank  Butler.  Photographed  by  Har- 
old Rosson.  Film  editor.  William  Levanvvay.  Re- 
lease date,  April  30,  1932.  Running  time,  76  minutes. 
CAST 

Eddie  Randall    Jackie  Cooper 

Uncle  Jonas    Charles   "Chic"  Sale 

Mr.  Randall    Ralph  Graves 

Mrs.  Randall    Dorothy  Peterson 

Froggie    Andy  Shuford 

Diana    Helen  Parrish 

Fatty  Bullen    Donald  Haines 

Abraham    Gus  Leonard 

Doctor   Oscar  Apfel 


Congress  Dances 

(United  Artists) 
Comedy  Drama 

For  a  complete  review  of  this  production 
both  as  to  the  details  of  story  and  the  musical 
interpretation,  the  reader  is  referred  to  the 
article,  "Four  M's  of  German  Production,"  by- 
Joseph  O'Sullivan,  in  the  May  14  issue. 

Produced  by  Ufa.  Distributed  by  United  Artists. 
Directed  by  Charell.  Story  by  Norbert  Falk  and 
Robert  Liebmarm.  Cameraman,  Carl  Hoffman.  Run- 
ning time,  83  minutes. 

CAST 

Christel    Lilian  Harvey 

Prince  Metternich   Conrad  Veidt 

The  Countess    Lil  Dagover 

Czar  Alexander  of  Russia  Henry  Garat 

Uralsky    Henry  Garat 

Bibikoff    Gibb  McLaughlin 

Pepi    Reginald  Purdell 

Ambassador  of  Saxony   Eugen  Rex 

Ambassador  of   France  Jean  Dax 

The  Princess   Helen  Haye 

The  Duchess    Olga  Engel 

Finance  Minister    Spencer  Trevor 

Mayor  of  Vienna    Thomas  Weguelin 

Cafe  Singer  Tarquini  d'Or 


No  Greater  Love 

(  Columbia) 
Propaganda  Drama 

By  a  screened  foreword  avowedly  propa- 
ganda, this  film  takes  up  the  cudgels  in  defense 
of  the  crippled  orphan  child,  who,  confined  to 
the  public  institution,  loses  whatever  chance  it 
might  have  for  recovery  of  health,  or  at  least 
the  happiness  which  is  provided  by  a  home  and 
devoted  surroundings. 

Featured  in  the  cast,  and  most  appreciatively 
received  at  the  Roxy  theatre  in  New  York, 
were  Alexander  Carr  as  the  Jewish  grocery 
shop  owner  on  the  East  Side ;  Betty  Jane  Gra- 
ham, appealing  and  pretty,  as  the  crippled  or- 
phan ;  little  Dickie  Moore,  who  in  speech,  ap- 
pearance, actions  invariably  finds  hearty  re- 
sponse from  an  audience.  The  Roxy  patrons 
indicated  the  impression  the  film  made  with 
laughter,  tears,  close  attention  throughout. 

The  story  is  one  of  simplicity,  unsophisti- 
cated devotion.  Carr  takes  in,  devotedly  cares 
for  Betty  Jane,  when  her  mother  dies  in  the 
flat  above  his  store.  Her  playmate  is  Dickie, 
whose  grandmother,  Beryl  Mercer,  keeps  house 
each  day  for  Carr,  tends  the  child.  Martha 
Mattox,  rock-ribbed  investigator  for  an  insti- 
tution, discovers  the  case,  arranges  that  the 
child  shall  be  placed  in  a  home  for  orphans. 
Carr  learns  of  the  appearance  in  New  York  of 
a  famed  European  surgeon,  played  by  Richard 
Bennett,  sells  his  store  for  $3,000,  has  an  oper- 
ation performed  on  the  child.  It  is  only  mod- 
erately successful.  The  child  is  still  unable  to 
walk. 

Reduced  to  peddling,  Carr  returns  one  night 
to  find  that  Miss  Mattox  has  taken  the  child 
to  the  institution.  The  court  refuses  to  permit 
him  to  adopt  her  legally.  He  sees  the  child 
each  week  at  the  home,  until  the  superinten- 
dent tells  him  his  visits  are  undermining  her 
health.  In  a  dramatic  sequence,  he  pretends 
to  be  displeased  with  her,  leaves,  later  col- 
lapses in  the  street.   Dying,  he  calls  for  Betty 


Jane,  and  the  priest,  Alec  Francis,  who  with 
Mischa  Auer,  as  the  rabbi,  are  in  attendance, 
goes  to  the  home,  takes  the  child  despite  pro- 
test, brings  her  to  Carr.  His  appearance 
awakens  strength  in  the  child,  and  she  walks 
to  him.  A  final  scene  shows  Carr,  Betty  Jane, 
Dickie  together  in  the  park. 

Produced  and  distributed  by  Columbia.  Directed 
by  Lewis  Seiler.  Story  and  screen  play  by  Isadore 
Bernstein.  Continuity  by  Lou  Breslew.  Photographed 
by  William  Thompson.  Supervised  by  Benjamin  Sto- 
loff.  Release  date,  May  13,  1932.  Running  time,  60 
minutes. 

CAST 

Tommy  Burn's    Dickie  Moore 

Sidney  Cohen    Alexander  Carr 

Surgeon    Richard  Bennett 

Mrs.   Burns    Beryl  Mercer 

Doctor    Hobart  Bosworth 

Mildred    Betty  Jane  Graham 

Priest    Alec  Francis 

Rabbi    Mischa  Auer 

Superintendent    Helen  Jerome  Eddy 

Investigator    Martha  Mattox 

Policeman    Tom  McGuire 


Water  Gypsies 

(Associated  Radio) 
Low  Life  Story 

( Seen  in  London ) 

Made  just  before  the  Associated  Radio  unit 
opened  its  own  new  studios,  this  contains  pho- 
tographic excellence  but  the  story  was  con- 
sidered rather  weak.  It  is  just  a  simple  love 
story  of  a  barge  girl  wooed  by  two  men ; 
alternating  between  them;  recognizing  after  a 
long  footage  that  one  is  wheat,  the  other  chaff, 
and  then  doing  the  right  thing. 

Sari  Maritza,  reported  set  for  the  big  stellar 
try  in  Hollywood,  was  only  moderately  well  re- 
ceived as  a  barge  girl.  Characterizations,  like 
the  story  itself,  are  weak,  comment  indicated. 
The  moral  is  that  life  on  the  barge,  with  love, 
is  better  than  life  in  a  first  class  hotel  with 
love  and  no  lock  on  the  bedroom  door. 

The  best  work  among  the  performers  is  put 
in  by  Ian  Hunter  as  a  barge  hero.  Ann  Todd 
as  the  chief  girl  is  fair,  and  Peter  Hannen,  as 
the  other  lover,  shows  promise  which  his  un- 
timely death  cuts  short.  He  might  have  made 
a  fine  juvenile  lead. 

Produced     by     Associated     Radio.     Directed  bv 
Maurice  Elvey.  Supervised  by  Basil  Dean.    Novel  and 
script  by  A.  P.  Herbert.    Running  time,  79  minutes. 
CAST 

Jane   Ann  Todd 

Lily   Sari  Maritza 

Bryan   Peter  Hannen 

Fred   Ian  Hunter 

Err.est   Richard  Bird 

Mrs   Green   Barbara  Gott 


The  Rich  Are  Always 
With  Us 

(First  National) 
Drama 

Ruth  Chatterton  in  her  first  starring  ve- 
hicle under  the  Warner  name  offers  the  lead 
in  a  drama  of  marital  complication,  with  these 
complications  supplied  for  the  most  part  by 
John  Miljan  as  her  not  too  devoted  husband ; 
by  George  Brent  as  the  novelist  with  whom  she 
is  really  in  love;  Adrienne  Dore  as  the  object 
of  Miljan's  attentions;  Bette  Davis  as  Miss 
Chatterton's  friend,  and  also  in  love  with 
Brent. 

Miss  Chatterton  is  at  all  times  self-possessed 
jn  her  work,  which  calls  for  the  protrayal  of 
a  woman,  wealthy,  on  the  horns  of  a  dilemma, 
on  toe  one  side,  Brent;  on  the  other  Miljan, 
who  she  ihinks  is  on  the  square,  and  who  very 
nearly  prevents  her  from  ultimately  complet- 
ing her  romance  with  Brent. 

The  settings  are  the  sumptuous  affairs  to  be 
expected  from  a  s*"ory  centering  exclusively 
about  the  manner  and  mode  of  the  wealthy. 
The  scene  on  one  occasion  moves  to  Paris, 
but  quickly  returns  to  its  locale,  New  York, 
smart  restaurants,  smarter  homes. 

Miss  Chatterton,  married  to  Miljan,  refuses 
to  acknowledge  the  attentions  of  Brent,  be- 
lieving her  husband  honest,  until  she  comes 
upon  him  in  fond  embrace  with  Miss  Dore, 
at  a  party.  She  offers  him  a  divorce,  which 
he  accepts,  marries  Miss  Dore.    She  goes  to 


Paris,  leaving  Brent,  who  is  being  assiduously 
pursued  by  Miss  Davis,  without  pretense.  Miss 
Chatterton,  returning,  keeps  Brent  at  arm's 
length,  until  his  patience  gives  out  and  he  pre- 
pares to  leave  for  China  on  a  writing  assign- 
ment. She  promises  finally  to  marry  him,  after 
spending  many  hours  with  him  at  the  house 
party  where  they  meet.  Next  morning,  Miss 
Dore,  jealous,  is  about  to  reveal  the  "scan- 
dal" when  she  is  prevented  by  Miss  Davis, 
taken  home  by  Miljan.  On  the  way  the  car 
is  wrecked,  Miss  Dore  is  killed,  Miljan  badly 
hurt.  Miss  Chatterton  comes  to  him,  prom- 
ises to  stay  until  he  recovers  and  is  married 
to  Brent  by  a  judge  friend,  also  a  patient  in 
the  hospital. 

Produced  and  distributed  by  First  National.  Di- 
rected by  Alfred  E.  Green.  Story  by  E.  Pettit. 
Adaptation  by  Austin  Parker.  Photographed  by 
Ernest  Haller.  Edited  by  George  Marks.  Release 
date,  May  21,  1932.  Running  time,  71  minutes. 
CAST 

Caroline   Ruth  Chatterton 

Julian   George  Brent 

Allison    Adrienne  Dore 

Malbro    Bette  Davis 

Greg   John  Miljan 

Third  girl    Mae  Madison 

Davis    John  Wray 

The   doctor    Robert  Warwick 

Flo    Virginia  Hammond 

Dante    Walter  Walker 

Mrs.  Drake    Eula  Guv- 
First  girl                                                      Edith  Allen 

Second  girl    Ethel  Kenyon 

Fourth  girl    Ruth  Lee 

The  judge    Burton  Churchill 


A  Night  Like  This 

(British  and  Dominions) 
Farce-Comedy 

( Seen  in  London ) 

This  is  just  another  Travers  farce,  successful 
on  the  London  stage,  and  which  in  film  version 
was  well  received,  particularly  Ralph  Lynn  and 
Tom  Walls,  with  a  reputation  for  this  class  of 
entertainment.  It  is  trifling  in  story  weight, 
but  is  packed  with  gags  common  to  the  Lynn 
humour. 

Comedy  is  worked  out  in  a  night  club  very 
largely,  where  Tom  Walls,  as  an  ambitious 
policeman,  traps  a  set  of  crooks  and  helps  Lynn 
in  the  recovery  of  a  valuable  stolen  necklace. 
The  settings  are  extremely  effective,  and  polish 
is  pronounced  in  every  foot.  Walls,  besides 
acting  in  the  film,  took  the  direction,  and  played 
for  workmanlike  finish,  rather  than  for  de- 
liberate novelty. 

The  support  players  include  Winifred  Shotter 
with  a  less  effective  part  than  usual ;  Mary 
Brough,  who  always  plays  every  part  just  the 
same ;  Robertson  Hare,  one  of  the  funny  men 
in  pictures,  and  Claude  Hulbert,  brother  of  the 
famous  comedian,  Jack  Hulbert,  who  breaks 
into  films  with  distinct  comedy  chances. 

Dialogue  is  very  plentiful,  but  keeps  up  a 
good  level  of  humor,  and  there  is  too  much 
amusing  business  to  make  any  of  the  footage 
overweight. 

Produced  by  British  and  Dominions  Film  Corpora- 
tion. Distributed  by  Gaumcnt,  British  (U.  K.  Only). 
Directed  by  Tom  Walls.  Photographed  by  F.  A. 
Young.     Running  time,  73  minutes. 

CAST 

Clifford  Tope   Ralph  Lynn 

Michael  Mohoney   Tom  Walls 

Cora   Mellish   Winifred  Shotter 

Mrs.  Decent   Mary  Brough 

Miles  Tuckett   Robertson  Hare 

Aubrey  Scott   Claude  Hulbert 


Nine  Till  Six 


(Associated  Radio  Pictures) 
Drama 

(Seen  in  London) 

This  is  the  first  picture  actually  to  be  com- 
pleted in  the  new  Associated  Radio  studio  at 
Ealing  Green,  London,  one  of  the  most  up  to 
date  in  the  country  and  modeled  on  the  lines 
of  the  RKO  studios  in  U.  S.  A.  If  this  quality 
can  be  maintained  the  RKO  circuit  will  wire 
Ealing  for  more  and  quick ! 

It  was  termed  a  fine,  sympathetic  story,  which 
builds  up  a  great  pathos  around  "madam,"  the 
central  character,  who  runs  a  modiste  shop. 
"Madam"  is  played  by  Louise  Hampton,  who 


104 


MOTION    PICTURE  HERALD 


May    2  1,  1932 


did  the  part  in  the  stage  play  on  this  side,  and 
who  here  makes  her  film  debut.  Her  work 
was  conceded  to  place  her  at  once  in  the  front 
rank  of  British  stars. 

Much  of  the  story  is  taken  up  with  the  doings 
of  a  number  of  mannequins,  their  ambitions  and 
their  disappointments.  One  borrows  a  dress  in 
which  to  attend  a  fine  ball,  but  she  is  found  out, 
and  is  then  suspected  of  thefts  which  have  been 
going  on  over  a  period.  Madam  is  inquiring 
into  the  thefts,  when  one  real  culprit  confesses, 
and  in  a  wild  outburst  reminds  Madam  that 
all  the  girls  have  to  work,  work — work — among 
the  pretty  clothes  "from  nine  to  six"  and  then 
go  to  drab  homes,  while  she  can  go  away  to 
the  gay  life  donned  in  the  creations  for  which 
her  house  is  famous. 

At  that  moment  the  phone  rings,  and  Madam 
learns  that  her  only  son,  a  war  scarred  hero, 
has  died.  Nothing  matters :  the  thefts  are  for- 
gotten: all  other  business  worries,  too.  The 
tawdry,  tinselled  beauties  hanging  around  the 
salon  mean  nothing  to  a  bereaved  mother. 
Madam  is  revealed  to  her  assistants  as  a  woman. 
The  salon  is  closed  and  the  mother  is  left  to 
her  thoughts.  Treatment  does  great  credit  to 
Basil  Dean,  and  rises  to  greater  emotion  levels 
than  are  usually  attempted  in  British  pictures. 

Technical  quality  was  thought  high,  and  the 
film  looks  like  one  that  will  add  color  to  the 
reputation  of  British  films  in  America. 

Produced  by  Associated  Radio  Pictures.  Distributed 
by  Radio  Pictures  (RKO).  Directed  by  Basil  Dean. 
Photographed  by  Robert  T.  Martin  and  Robert  le 
Grasse.     Running  time,  76  minutes. 

CAST 

Madam   Louise  Hampton 

Grade  Abott   Elizabeth  Allan 

Ailene   Penarth   Isla  Bevan 

Clare   Frances  Doble 

Yvonne   Jeanne  de  Casalis 

Beatrice   Kay  Hammond 


SHCCTS 


Giggle  Water 

(RKO  Pathe) 
A  Few  Laughs 

Edgar  Kennedy  in  another  of  the  "Average 
Man"  series  in  which  he  is  featured  currently 
by  RKO  Pathe.  Finding  a  bottle  of  champagne 
in  the  attic,  he  is  induced  by  chattering  wife 
Florence  Lake  and  annoying  mother-in-law 
Dot  Farley  to  build  a  motor  launch,  christen 
it  with  the  wine.  Together,  and  with  the  aid 
of  brother-in-law  William  Eugene,  they  wear 
Kennedy  to  a  frazzle  in  his  efforts  to  construct 
the  boat  in  the  boathouse.  A  few  laughs,  a  gen- 
erally fair  comedy. — Running  time,  20  minutes. 

Syria 

(Central  Film) 
Much  of  Interest 

A  short-reel  travelogue,  one  of  a  series  pro- 
duced by  Phil  Brown  and  Central  Film  Com- 
pany and  releasing  through  Principal  Distrib- 
uting Company.  This  subject  is  quite  interest- 
ing to  students  and  has  a  wide  appeal  gen- 
erally. Intimate  shots  of  old  Syria  are  coupled 
with  the  newer  spots  of  that  country. 

The  Tuba  Tooter 

(  Radio  ) 
Funny  Cartoon 

This  Van  Beuren-produced  animated  cartoon 
is  enjoyable,  amusing.  The  hero  tuba  player 
is  welcomed  home  from  a  sea  voyage  by  a 
German  band.  The  drawings  are  clever,  the 
synchronization  aids  in  the  effectiveness.  Any 
audience  will  like  it. — Running  time,  7  minutes. 

Divorce  a  la  Mode 

(  Educational ) 
Only  Fair 

A  comedy  affair  centering  about  a  man's  in- 
tention of  getting  a  divorce  because  of  his  wife's 
poodle.  The  lawyer  frames  a  meeting  with  his 


new  secretary  for  evidence,  but  it  happens  that 
the  secretary  is  the  wife  of  the  man  looking 
for  the  divorce.  At  his  house  develops  the 
complications  with  him,  his  wife,  the  lawyer 
and  the  lawyer's  wife  involved.  It  misses  be- 
ing particularly  amusing  or  clever. — Running 
time,  22  minutes. 

Campus  Spirit 

(Vitaphone) 

Glee  Club  Renditions 

The  glee  club  of  New  York  University  is  on 
a  visit  to  the  West.  En  route,  aboard  the 
train,  they  render  numerous  numbers  with 
rather  pleasing,  rather  melodious  effect.  Fea- 
tured is  Douglas  Stanbury,  well  known  voice. 
An  appealing  subject,  well  handled. — Running 
time,  9  minutes. 


The  Mad  Dog 

(  Columbia  ) 
Laughs 

Mickey  Mouse  attempts  to  give  his  lop- 
eared  hound  a  bath,  but  the  dog  gets  his  mouth 
full  of  soap  and  tears  down  the  street,  foam 
at  his  mouth.  Mickey  arrives  just  in  time 
to  save  him  from  the  dog-catcher,  about  to 
capture  the  "mad"  dog.  There  are  numerous 
laughs.  Youngsters  should  enjoy  it. — Running 
time,  7  minutes. 

Romance 

(  Educational ) 

Satisfactory 

A  cartoon  of  the  usual  animated  variety  and 
containing  but  little  that  is  extraordinary  in 
drawing,  idea  or  execution.  However,  there  is 
the  amusement  of  the  animated  animal  wooing 
and  winning  his  sweetheart  despite  the  ma- 
chinations of  the  villain. — Running  time,  6 
minutes. 

The  Bird  Store 

(  Columbia) 
Novel 

All  the  birds  in  the  pet  shop  are  having  a 
great  time,  in  this  animated  number  of  the 
Silly  Symphony  series,  when  one  of  the 
younger  of  the  species  escapes  from  his  cage. 
The  cat  goes  in  hot  pursuit,  and  all  the  birds 
in  the  place  rally  to  a  concentrated  attack  on 
the  cat.  It  is  novel,  amusing. — Running  time, 
7  minutes. 

Spring  Antics 

(  Radio  ) 
Enjoyable 

The  duck  wakes  the  ground  hog  in  animated 
fashion  and  the  various  species  of  birds  and 
animals,  as  pictured  by  the  cartoonist,  awake 
to  enjoy  the  spring.  They  sing,  dance,  under 
the  clever  pen  of  the  artist,  until  a  sudden  snow 
flurry  spoils  the  fun,  sends  them  scurrying  to 
shelter.  The  youngsters  will  enjoy  it  im- 
mensely.— Running  time,  7  minutes. 

Barnyard  Olympics 

(  Columbia  ) 

It's  Amusing 

Mickey  is  entered  in  the  big  "Olympic"  ani- 
mated race,  and  is  faced  with  innumerable 
obstacles,  placed  by  his  unscrupu'jus  animated 
rival.  Of  course,  Mickey  overrules  them  and 
wins,  and  in  highly  amusing  animated  fashion. 
— Running  time,  7  minutes. 

Rule  'Em  and  Weep 

(RKO) 
Good 

Sumptuous  setting,  by  contrast,  add  addi- 
tional amusement  to  this  Hollywood  Mas- 
quer's Club  effort,  produced  by  Van  Beuren 
for  RKO  release.  It  concerns,  in  nonsensical 
fashion,  the  robbing  of  a  safe  by  nobility  in- 


cognito. The  prime  minister  leads  the  nobility 
back  to  rescue  the  princess  from  the  "pent- 
house dungeon."  Most  amusing  is  the  deliber- 
ate use  of  wrong  sound  effects  at  every  oppor- 
tunity. The  short  was  directed  by  Harry 
Sweet  from  a  story  by  Walter  Weems  and 
Edward  Earle.  Numerous  laughs. — Running 
time,  19  minutes. 

Dancing  Daddies 

(Universal) 

There  Are  Laughs 

The  old  story  of  the  husband,  AWOL,  pur- 
sued by  the  wife,  but  as  usual,  good  for 
several  hearty  laughs.  Hubby  fights  with  his 
wife  as  a  means  of  getting  out  for  a  showgirl 
date.  The  wife  bursts  in  on  the  party  and  the 
chase  is  on.  Hubby  runs  right  out  the  window 
and  climbs  a  rope,  but  the  gentle  wife  cuts  the 
rope,  landing  her  better  half  in  the  hospital. 
He  is  not  in  heaven,  as  he  thinks,  but  in  bed 
with  the  wife  waiting  to  complete  the  battle. — 
Running  time,   17  minutes. 

The  Spot  on  the  Rug 

(  Educational ) 
Not  Many  Laughs 

Somewhere  on  the  sea,  aboard  a  ship,  a 
writer  is  attempting  to  find  a  conclusion  for 
a  chapter  of  a  serial.  The  ideas  which  come 
to  him  are  enacted  aboard,  with  Edgar  Ken- 
nedy and  Marjorie  Kane  doing  most  of  the 
acting,  aided  and  abetted  by  Billy  Bevan. 
There  is  much  excitement  and  several  pursuits 
revolving  about  a  jeweled  watch,  which  Ken- 
nedy, crook,  forces  Bevan  to  swallow  when 
detectives  arrive  from  an  airplane.  There  are 
only  a  few  spots  which  have  laugh-provoking 
quality. — Running  time,  19  minutes. 

Choo-Choo 

(MGM) 

Comic 

One  of  the  Hal  Roach  numbers  and  one 
with  a  good  bit  of  comedy  therein.  A  group 
of  the  Our  Gang  youngsters  do  things  to  the 
regularity  and  routine  of  a  Pullman  coach, 
when  they  change  uniforms  with  several  or- 
phans, and  then  the  fun  begins.  Animals  in 
the  baggage  car  are  let  loose,  the  fireworks 
in  a  traveling  salesman's  suitcase  are  used  to 
best  advantage,  and  generally  it  is  quite  amus- 
ing.— Running  time,  21  minutes. 

Steel 

(Ufa) 

Industrial  Atmosphere 

Heavily  atmospheric,  with  a  symphony  or- 
chestra providing  background  music  of  ap- 
propriate weight  and  depth,  while  the  camera 
roves  about  coal  mines,  ore  yards  and  a  steel 
mill  of  large  proportions  located  somewhere  in 
Europe's  famed  Ruhr  Basin.  Not  a  clear-cut 
picture  of  the  evolution  of  steel  as  a  finished 
product,  but  none-the-less  definitely  interesting 
and  to  a  slight  degree  enlightening.  Well  con- 
veyed is  the  impression  of  power  in  machinery, 
of  the  heat  and  toil  of  steel's  production.  Ef- 
fective.— Running  time,  10  minutes. 

High  Hats  and  Low  Brows 

(RKO  Pathe) 
Only  Fair 

Jimmy  Gleason  as  the  fight  promoter  of  Ruff- 
town  and  his  "champeen,"  Harry  Gribbon  as 
"Ham  Hand,"  provide  only  fair  comedy  and 
amusement  in  this  latest  of  the  Rufftown  series. 
The  promise  of  the  opening  numbers  of  the 
group  has  hardly  been  maintained.  In  this 
Gleason  and  Gribbon,  with  the  latter's  girl,  go 
to  a  mansion  at  the  master's  suggestion  to  break 
his  wife  of  her  snobbishness.  A  servant  knocks 
out  the  "champeen"  neatly  and  with  dispatch, 
but  laughs  are  comparatively  few. — Running 
time,  19  minutes. 


May    2  1,  1932 


MOTION    PICTURE  HERALD 


105 


THEATRE  RECEIPTS 


Theatre  receipts  from  189  houses  in  31  major  key  cities  of  the  country  totaled  $2,351,725  during 
the  calendar  week  ended  May  14,  the  figure  being  a  decrease  of  $25,011  from  the  previous  week's 
aggregate.  During  the  earlier  calendar  week,  ended  May  7,  189  theatres  in  31  cities  showed  a  total 
gross  of  $2,376,736.  In  the  course  of  the  more  recent  seven-day  period,  there  were  established  two 
new  individual  high  house  records,  at  the  Metropolitan  in  Houston,  with  "Scarface,"  and  at  the  Up- 
town in  Boston,  with  "The  Miracle  Man,"  while  nine  new  low  individual  figures  were  noted.  This 
compares  with  two  new  "highs"  and  four  new  "lows"  in  the  preceding  week. 

(.Copyright,  1932:  Reproduction  of  material  from  this  department    without  credit  to  Motion  Picture  Herald  expressly  forbidden) 


Theatres 


Current  Week 


Previous  Week 


Picture 


Grsssa 


Albany 

Harm-Bleeker  ..  2,300  2Sc-40c 

Leland    1.350  20c-25c 

Ritz    1.146  20c-25c 

RKO  Palace  ...  4,000  25c -60c 

Strand    1,900  35c-50c 

Baltimore 

Auditorium    1,600  50c-$1.50 

Europa                     267  25c -50c 

Hippodrome    2.250  25c-50c 

Keith's    2,500  25c-50c 

Loew'i    Century  3,076  25c-60c 

Loew'i  Parkway     987  15c-35c 

Loew'i  Stanley..  3,532  25c-60c 

Loew'i  Valencia  1,487  25c-35c 

New    1,600  25c-50c 

Boston 

Keith's    2,800  25c-60c 

Keith-Boston    ..  2,500  25c-50c 

Loew'i  Orpheum  3,100  .  25c-50c 

Loew's  State  ..  3,700  25c-50c 

Majestic    1,800  50c-$1.50 

Metropolitan  ...  4,350  35c-75c 

Paramount    1,800  25c-50c 

Scollay  Square..  1,800  25c-50c 

Uptown    2,000  25c-60c 

Buffalo 

Buffalo    3,500  30c-65c 

Century    3,000  25c-50c 

Court   Street    ..1,800  25c 

Erlanger    1,400  50c-$1.5O 

Great  Lakes  ...  3,000  25c-50c 

Hippodrome  ....  2,100  25c-35c 

Lafayette    3.300  25c 

Charlotte 

Broadway    1,167  25c-50c 

Carolina    1,441  25c-40c 


"Letty  Lynton"  (MGM)   11,922 

(6  days) 

"Freaks"  (MGM)    3,860 

(6  days) 

"Famous  Ferguson  Case"  (F.  N.)  3,900 
(6  days) 

"This  is  the  Night"  (Para.)   8,200 

(3  days) 

"Roadhouse  Murder"  (Radio)   7,500 

(3  days) 

"The  Mouthpiece"  (W.  B.)   8,120 

(6  days) 

"Grand    Hotel"    (MGM)   5,000 

(8  days-3rd  week) 

"Soil  is  Thirsty"  (Russian)    800 

and  "Morocco"  (Para.  ret.  engagement) 

"Symphony  of  Six  Million"  (Radio)  12,000 

"This  Reckless  Age"  (Para.)   15,000 

"Rich  Are  Always  With  Us"    18,500 

(W.  B.) 

"When  A  Feller  Needs  A  Friend"  5,000 
(MGM) 

"Night  Court"  (MGM)    18,000 

"Famous  Ferguson  Case"  (F.N.).  3,000 

"This  is  the  Night"  (Para.)   6,500 

"Night  World"   (U.)   19,000 

"Roadhouse  Murder"    (Radio)   20,000 

"The  Wet   Parade"   (MGM)   21,500 

"When  A  Feller  Needs  A  Friend"  22,000 
(MGM) 

"Grand    Hotel"    (MGM)   26,000 

(3rd  week) 

"Sky    Bride"    (Para.)    39,000 

"The  Miracle  Man"  (Para.)    18,000 

(2nd  week) 

"Woman   in  Room   13"   (Fox)   14.000 

"The    Miracle    Man"    (Para.)   15,000 

(2nd  week) 


"Letty  Lynton"  (MGM)   26,000 

"The  Broken  Wing"  (Para.)   12,000 

"The  Big  Shot"  (Pathe).    1,700 

(4  days) 

'Stepping  Sisters"  (Fox)   1,900 

(3  days) 

"Grand  Hotel"  (MGM)   22,000 

"The  Mouthpiece"  (W.  B.)   13,400 

"Are  You  Listening?"  (MGM)....  5,000 

"The  Big  Timer"  (Col.)   8.500 

"Man  Wanted"  (W.  B.)    4.000 

(3  days) 

"The  Mouthpiece"  (W.  B.)   3,000 

(3  days) 

"Ths  Miracle  Man"  (Para.)   5,000 

(3  days) 

"Grand    Hotel"    (MGM)   8,000 

(3  days-50c-$1.50) 


Picture 


Gross 


"Amateur  Daddy"  (Fox)   8,200 

(6  days) 

"High  Speed"   (Col.)   1,612 

(3  days) 

"While   Paris   Sleeps"    (Fox)   1,875 

(3  days) 

"The  Avalanche"  (First  Div.)....  3,100 
(6  days) 

"Symphony  of  Six  Million"  (Radio)  8,600 
(3  days) 

"Misleading  Lady"   (Para.)    7,180 

(3  days) 

"So  Big"  (W.  B.)   6,940 

(6  days) 

"Grand  Hotel"  (MGM)   18,000 

(2nd  week) 

"Lost  Gods"  (Principal)   and   950 

"The  Love  Parade"  (Para.) 

(6  days  and  Sun.  midnite  show) 
"Fireman,  Save  My  Child"  (F.  N.)  10,000 

(6  days  and  Sun.  midnite  show) 
"The  Mouthpiece"  (W.  B.)    7,850 

(6  days) 

"Misleading  Lady"   (Para.)    18,200 

(6  days) 

"The  Wet   Parade"   (MGM)   3,800 

(6  days) 

"The  Miracle  Man"   (Para.)   15,500 

(6  days) 

"The  Wet  Parade"  (MGM)    2,800 

(6  days) 

"The  Trial  of  Vivienne  Ware"  ...  6,000 
(Fox)  (6  days) 

"Symphony  of  Six  Million"  (Radio)  20,000 

"Lena  Rivers"  (Tiff.)    20,500 

"But  the  Flesh  is  Weak"  (MGM)  22,000 

"Letty  Lynton"   (MGM)   22,000 

"Grand  Hotel"  (MGM)   28,000 

(2nd  week) 
"Man  Wanted"   (W.   B.)   40,000 

"The  Miracle  Man"   (Para.)   18,500 

(1st  week) 
"So  Big"  (W.  B.)   13,500 

"The  Miracle  Man"  (Para.)    14,500 

list  week) 

"This  is  the  Night"  (Para.)   24,000 

"Man  Wanted"  (W.  B.)   17,800 

(25c-40c) 

"After  Tomorrow"  (Fox)   1,800 

(4  days) 

"The  Miracle  Man"  (Para.)    15,000 

"Sky  Bride"  (Para.)   7,000 

"Hell's  House"  (Zeidman)   8.000 

"So  Big"  (W.  B.)   6,000 

(6  days) 

"Night  Court"  (MGM)    6,000 

(3  days) 

"When  A  Feller  Needs  A  Friend"  5,500 
(MGM)  (3  days) 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  Ml 
to  date) 


High  1-24  "Reducing"    $18,500 

Low  2-13-32  "Tonight  or  Never"   4,820 

High  5-2  "Strangers  May  Kiis"   8,100 

Low  12-26  "Ex-Flame"    2.900 

High  10-31  "East  of  Borneo"    4,950 

Low  4-16-32  "The  Wiser  Sex"   1,830 

High  10-24  "Susan  Lenox"    10.350 

Low  3-5-32  "Fireman.  Save  My  Child"  5.000 

High  10-12  "Two  Hearts  in  Waltz  Time  2,200 

Low   11-30  "Immortal   Vagabond"   450 

High  4-9  "Bachelor  Apartment"    16,080 

Low  2-6-32  "Manhattan  Parade"    4,000 

High  4-11  "Tailor  Made  Man"    30,000 

Low  3-26-32  "The  Wiser  Sex"   16,000 

High  1-30-32  "Emma"    5,600 

Low  1-10  "Lottery   Bride"    3,100 

High  4-11  "Strangers  May  Kisi"    33,500 

Low  12-12  "The  Big  Parade    10,400 

High  1-3  "Going  Wild"    4,500 

Low  6-13  "Too  Young  to  Marry"    2,400 

High  1-10  "Man  Who  Came  Back"....  18,000 

Low  4-30-32   "Cheaters   at   Play"    4,850 

High  12-5   "Frankenstein"    27,000 

Low  3-26-32  "Explorers  of  the  World"  16,000 

High  4-9-32  "Steady  Company"   26,000 

Low  12-26  "The  Deceiver"    16,500 

High  1-24  "Hell's  Angels"    31,500 

Low  3-26-32  "Polly  of  the  Circus"....  18,000 

High  4-11  "City  Lights"   25,000 

Low  7-18  "Man  in  Possession"    19,000 

High  1-31  "No  Limit"    44,500 

Low  7-4  "I  Take  This  Woman"   30,000 

High  1-17  "Right  to  Love"   25,000 

T.r>w  12-26  "Hi*  Woman"    9.500 

High  5-14-32  "The  Miracle  Man"   15,000 

Low  12-26  "X  Marki  the  Spot"   10.000 

High  3-28  "My  Past"    39,500 

Low  3-19-32  "Dancers  in  the  Dark"   17,000 

High  2-14  "Cimarron"    25,600 

Low  3-5-32  "Cheaters  at  Play"   5,800 

High  8-8  "Politics"    35,100 

Low  12-26  "Flying  High"    9,100 

High  2-14  "Free  Love"    26,300 

Low  5-14-32  "Are  You  Listening?"....  5,000 

High  4-11  "Ten  Cents  a  Dance"    24.100 

Low  12-19  "Leftover  Ladies"    6,400 


106 


MOTION    PICTURE  HERALD 


May    21,  1932 


[THEATRE  RECEIPTS --CONT'D] 


Theatres 

Chicago 

Chicago    4,000 

McVickers    2.284 

Oriental   3,940 

Palace    2,509 

State  Lake  ....  2,776 

United  Artists..  1,700 

Cincinnati 

Keith'i    1,600 

RKO  Albee    3.300 

RKO  Family  ...  1,140 


Current  Week 


'revious 


Week 


Picture 


Gross 


Picture 


Gross 


RKO  Lyric 
RKO  Palace 
RKO  Strand 


1,400 
2,700 
1.350 


35c-85c 
35c-85c 
35c-85c 
35c-85c 
35c-85c 
35c-85c 


25c-40c 
35c-75c 
15c-25c 

30c-50c 
30c-50c 
25c-40c 


Shuberts    2,200  50c -$1.50 

Cleveland 

Allen    3,300  25c-50c 

Cinema    1,200  30c 

Ohio    1,500  50c-$1.50 

RKO  Hippodrome  3.800  25c-50c 

RKO  Palace   ...  3,100  25c-75c 

State    3,400  25c-50c 

Stillman    1,900  25c 

Warners'  Lake..      800  25c-50c 

Denver 

Denver    2,300  25c-65c 

Huff'n's  Aladdin  1.500  35c-75c 

Huffman's  Rialto     900  20c-50c 

Orpheum    2,600  25c-65c 

Paramount    2,000  25c-50c 

Des  Moines 

Des  Moines   ...  1,600  25c-60c 

Orpheum    1,776  15c-35c 

Paramount    1,700  25c-60c 

Strand    1,100  20c-35c 

Detroit 

Downtown    2,750  25c -50c 

Fisher    2.300  2Sc-60c 

Fox    5,000  25c-50c 

Michigan    3,000  25c-75c 

Paramount    3,450  25c-60c 

United  Artists..  2,000  25c-75c 

Hollywood 

Chinese    2,500  50c-$1.50 

Pan.    Hollywood  3,000  35c-65c 

W.  B.  Hollywood  3.000  35c-50c 


"Trial  of  Vivienne  Ware"    (Fox)  42.000 

"Strange  Case  of  Clara  Deane"..  24,000 
(Para.) 

"Woman   in  Room   13"   (Fox)    ...  23.000 

"Devil's    Lottery"    (Fox)    21,000 

"Symphony  of  Six  Million"  (Radio)  18.000 

(2nd  week) 

"This  is  the  Night"   (Para.)   11,500 

(2nd  week ) 

"Shopworn"    (Col.)    4.100 

"Misleading    Lady"     (Para.)   21,000 

"Without  Honors"  (Artclass) . . . .  2.080 
(4  days) 

"Police  Court"  (Monogram)   1.120 

(3  days) 

"Famous  Ferguson  Case"  (W  B.)  8.000 
(7  days  and  Sat.  midnite  show) 

"The  Wet  Parade"  (MGM)   12.000 

(7  days  and  Sat.  midnite  show) 

"Roadhouse  Murder"  (Radio)   2.600 

(4  days) 

"The  Miracle  Man"  (Para.)   1,400 

(3  days) 

"Grand    Hotel"     (MGM)   10,000 

(2nd  week) 

"Scarface"    (U.   A.)    19.000 

"Her  Highness  Commands"  (Ufa)  1,500 
(35c) 

"Grand    Hotel"     (MGM)   20,000 

(2nd  week) 

"Explorers  of  the  World"  (Raspin)  12,000 

"The    County    Fair"    (Monogram)  21,000 

"When  A  Feller  Needs  A  Friend"  18,500 
(MGM) 

"Careless  Lady"  (Fox)    5.000 

"The  Mouthpiece"   (W.   B.)   7.000 

"The  Greeks  Had  a  Word  For....  9.000 
Them"  (U.  A.)   (6  days) 

"So  Big"  (W.  B.)   6.000 

"Amateur  Daddy"  (Fox)   4.000 

(25c-50c) 

"Symphony  of  Six  Million"  (Radio)  13,000 

"Grand  Hotel"  (MGM)   13,000 

(50c-$1.50) 

"Letty    Lynton"    (MGM)   11.500 

"Night    World"    (U.)   5.500 

(4  days) 

"Carnival    Boat"    (Pathe)   2,000 

(3  davs) 

"Amateur   Daddy"   (Fcx)   6.000 

(4  days) 

"Famous  Ferguson  Case"  (W.  B.)  5,000 
(3  days) 

"Beauty  and  the  Boss"  (W.B.)..  2.200 
(4  days) 

'While   Paris   Sleeps"    (Fox)   1,200 

(3  days) 

"Symphony  of  Six  Million"  (Radio)  9.000 

(2nd  week) 

"Man    Wanted"     (Para.)   15,000 

"While   Paris   Sleeps"    (Fox)   22,000 

"Letty    Lynton"    (MGM)   32,000 

"Freaks"    (MGM)   10.000 

"Scarface"  (U.  A.)   11.000 

(3rd  week  ) 

"Grand  Hotel"  (MGM)   33.000 

(2nd  week) 

"One  Hour  With  You"  (Para.)....  12.400 

"The  Crowd  Roars"  (W.  B.)   13.700 

(2nd  week) 


"The  Mouthpiece"  (W.  B.)    36,000 

"The  Wet  Parade"  (MGM)   24,000 

"Sky  Bride"  (Para.)    38,000 

"The  Office  Girl"  (Radio)   26,000 

"Symphony  of  Six  Million"  (Radio)  21,000 
(1st  week) 

"This  is  the  Night"   (Para.)   19,500 

(1st  week) 

"Behind  the   Mask"   (Col.)   4,250 

"Amateur    Daddy"    (Fox)   20,000 

"Get  That  Girl"  (Talmadge)   2,080 

(4  cJeiys) 

"Silver  Lining"  (U.  A.)   1,120 

(3  days) 

"Night  Court"   (MGM)..   11,000 

(7  days  and  Sat.  midnite  show) 

"Symphony  of  Six  Million"  (Radio)  12,000 
(7  days  and  Sat.  midnite  show) 

"Young  Bride"   (Pathe)    2,600 

(4  days) 

"Beauty  and  the  Boss"   (W.   B.)  1,400 

(3  days) 

"Grand  Hotel"  (MGM)   17,000 

(1st  week) 

"The  Wet   Parade"   (MGM)   16,000 

"Express  13"  (Ufa)  and    1,000 

"Die  Privatsekretaerin"  (Capital) 

"Grand  Hotel"   (MGM)    25,000 

(1st  week) 

"The  World  and  the  Flesh"  (Para.)  13,500 

"The  Big  Timer"  (Col.)   21,500 

"Disorderly   Conduct"    (Fox)   18,000 

"Deslry  Rides  Again"   (U.)    7,000 

"So  Big"  (W.  B.)   6,100 

"World  and  the  Flesh"   (Para.)..  14,000 

"The  Crowd  Roars"  (W.  B.)   7,000 

"A  Waltz  by  Strauss"  (German)..  2,700 

"The  Silent  Witness"  (Col.)   15,000 

"The   Wet   Parade"   (MGM)   9,000 

"So  Big"  (W.  B.)   9,500 

"Lena  Rivers"  (Tiff.)   4,500 

(4  days) 

"Racing  Youth"  (U.)    3,000 

(3  days) 

"Sky   Bride"   (Para.)   6,300 

(25c-50c-4  days) 

"The  Mouthpiece"  (W.  B.)    4.000 

(3  days) 

"Grand  Hotel"  (MGM)    11,000 

($1.00- $1.50) 

"Symphony  of  Six  Million"  (Radio)  14,000 

(1st  week) 

"So  Big"   (W.  B.)    15.000 

"Trial   of   Vivienne   Ware"    (Fox)  26,000 

"Sky  Bride"   (Para.)   27,500 

"Strange  Case  of  Clara  Deane"..  10,000 
(Para.) 

"Scarface"    (U.    A.)   15,000 

(2nd  week) 

"Grand  Hotel"   (MGM)   34,400 

($5.00  premiere-6  davs) 
(1st  week) 

"Amateur    Daddy"    (Fox)   11,300 

"The  Crowd  Roars"  (W.  B.)   22,000 

($2  premiere)   (1st  week) 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1IS1 
to  date) 

High  1-23-32  "Two  Kiifds  of  Women"..  67,000 

Low  7-18  "Women  Love  Once"    26,250 

High  2-7  "Doorway  to  Hell"   38,170 

Low  3-5-32  "Broken  Lullaby"    20,000 

High  3-7  "My  Past"    46,750 

Low  6-27  "Party  Husband"    19,450 

High  4-2-32  "Cheaters  at  Play"   33,000 

Low  1-3  "Follow  the  Leader"    18,600 

High  12-12  "Frankenstein"    44,000 

Low  4-30-32  "Young  America"   8,000 

High  3-21  "City  Lights"    46,562 

Low  1-16-32  "Cock  of  the  Air"   13,000 

High  2-13-32  "Ben  Hur"    5,500 

Low  8-22  "A  Holy  Terror"    2,900 

High  11-14  "The  Spider"    35.000 

Low  5-7-32  "Amateur  Daddy"    20,000 

High  2-14  "No  Limit"  and  ) 

"Boudoir  Diplomat"  f   4.275 

Low  8-22  "Lawless  Women  and ) 

"Man  in   Possession"    I   1,990 

High  2-14  "Reducing"    21.309 

Low   5-14-32  "Famous  Ferguson   Case"  8,000 

High  8-15  "Politics"    29,500 

Low  4-23-32  "It's  Tough  to  be  Famous"  9,000 

High  6-6  "Connecticut  Yankee"    5,976 

Low  8-22  "Honeymoon  Lane"    2,500 

High  1-30-32  "Hell  Divers"    26,000 

Low  4-9  "Ladies'  Man"    12,000 

High  12-5  "Frankenstein"    30.000 

Low  4-18  "Unfaithful"    10.000 

High  5-2  "Laugh  and  Get  Rich"   40.006 

Low  7-18  "Arizona"    18.000 

High  12-5  "Possessed"    30.000 

Low  6-20  "Vice  Squad"    14.000 

High  10-3  "Five  Star  Final"    15,000 

Low  7-4  "Big  Business  Girt"    2,000 

High  8-8  "Politics"    25,000 

Low  5-14-32  "Greeks  Had  a  Word  For 

Them"    9,000 

High  4-11  "Connecticut  Yankee"    12,001 

Low  11-28  "Heartbreak"    3.500 

High  1-10  "Hell's  Angels"    22,000 

Low  4-16-32  "The  Broken  Wing"   7,000 

High  1-30-32  "Emma"    13,000 

Low  9-12  "American  Tragedy"    6,000 

High  2-14  "Cimarron"    18,000 

Low  2-13-32  "Murders  inthe  Rue  Morgue," 

5,509 

High  8-29  "Sporting  Blood"  and  ) 

"Murder  by  the  Clock"  f  ....  15.000 

Low  2-13-32  "Hatchet  Man"  ( 

and  "No  One  Man")....  9.000 

High  5-7-32  "Grand  Hotel"    11,000 

Low  3-28  "Gentleman's  Fate"  ) 

and  "Boudoir  Diplomat"  f   1,500 

High  7-31  "Trader  Horn"   36,000 

Low  10-31  "Yellow  Ticket"   9,000 

High  4-30-32  "Careless  Lady"    22,400 

Low  2-6-32  "Ladies  of  the  Big  House"  7,000 

High  2-7  "Little  Caesar"   30,000 

Low  11-7  "Honors  of  the  Family"    7.nn<» 


May    2  1,  1932 


MOTION    PICTURE  HERALD 


107 


[THEATRE  TECEI TTS-- CONT'D  1 


Theatres 


Current  Week 


Previous  Week 


Picture 


Gross 


Picture 


Gross 


Houston 


Kirbr   

1,654 

25c-50c 

Loew's  State... 

2,700 

25c-50c 

Metropolitan  . . . 

2,512 

25e-50c 

RKO  Majestic  . 

2,250 

25c-50c 

Indiana  polis 

1.100 

25c-50c 

2,600 

25e-50c 

3,300 

25c-50c 

2,000 

25c-50c 

Ohio   y 

1,179 

50c-$1.50 

2.800 

25c-50c 

Kansas  City 

1.200 

25c-50c 

3,049 

35c-50c 

Midland   

4,000 

25c-50c 

2,000 

35c-50c 

2,200 

20c-40c 

2,200 

2Sc-50c 

Los  Angeles 

Loew'i  State.... 

2,416 

35c-65c 

2750 

35c-65c 

3,596 

35c-65c 

2,700 

25c-50c 

W.  B.  Downtown 

2,400 

25c-50c 

W.  B.  Western. 

2,400 

35c-5_Oc 

Milwaukee 

1,150 

25c 

Palace   

2,587 

25c-60c 

2,180 

25c-50c 

1,406 

25c-50c 

Warner   

2,500 

25c-60c 

3,275 

25c-65c 

Minneapolis 

Aster   

812 

20c-25c 

1.238 

20c-40c 

4,000 

30c-75c 

kau  urpneum 

o  on 

>0C  -  DUC 

Sute   

2,300 

25c-50c 

Montreal 

2,547 . 

26c-60c 

1,914 

15c-40c 

3,115 

30c-75c 

Palace   

2,600 

30c-99c 

2,272 

25c-65c 

15c -50c 

"This  is  the  Night"  (Para.)   4,500 

"Letty    Lynton"    (MGM)    8,800 

"Scarface"    (U.    A.).   14.000 

"Destry  Rides  Again"  (U.  )   7.000 


"Trial   of  Vivienne   Ware"    (Fox)  4.000 

"Famous  Ferguson  Case"  (F.  X.)  5.000 

"World  and  the  Flesh"   (Para.)..  8.000 

"Destry  Rides  Again"   (U.)   8,500 

"Grand    Hotel"     (MGM)   14,000 

"Night  Court"   (MGM)   7,800 

"Grand  Hotel"  (MGM)   14.000 

(50c-$l-50) 

"Night  World"  (U.)   15,000 

(7  dav  and  Sat.  late  show) 

"Night  Court"  (MGM)....   15.000 

(7  davs  and  Sat.  midnite  show) 

"Amateur  Daddy"  (Fox)   9,000 

(7  days  and  Sat.  midnite  show) 

"Fanny  Foley  Herself"  (Radio)   4.000 

and  "The  Tip  Off"  (Pathe) 

"Careless  Lady"  (Fox)   4.200 


'Tarzan.  the  Ape  Man"  (MGM)..  32.500 

'Girl  Crazy"   (Radio)   11,700 

'World  and  the  Flesh"  (Para.)....  15,000 

'Vanity  Fair"   (Allied)    9,000 

"So  Big"  (W.  B. ).....   12,200 

"Famous  Ferguson  Case"  (W.  B.)  9,300 

'The  Final  Edition"  (Col.)   5,300 

'Night  Court"   (MGM)   7.500 

(25c-65c) 

"Roadhouse   Murder"    (Radio)   6,000 

(5  days) 

"Young  America"  (Fox)   4.500 

"Famous    Ferguson   Case"    (F.N.)  7.200 
(5  days) 

"Letty  Lynton"   (MGM)   16,300 

'Racing  Youth"  (U.)    750 

(3  days) 

"Beaut v  and  the  Boss"  (W.  B.)..  800 
(4"  days) 

'Lena  Rivers"  (Tiff.)   2,000 

"Letty  Lynton"  (MGM)   24.000 

'Scandal  for  Sale"  (U.)   15,000 

''This  is  the  Night"  (Para.)   8.000 

"The  Mouthpiece"  (W.  B.)  and..  12.500 
"Man  Wanted"  (W.  B.) 

"Le  Cordon  de  Bleu"  (Para.)   6.000 

"Scandal  for  Sale"  (U.  ).....   15,000 

"Tarzan.  the  Ape  Man"  (MGM)  ..16.000 
(35c-99c) 

"Hotel  Continental"  (Tiff.)  and..  10,000 
:'Nice  Women"  (U.) 

'Shanghai  Express"  (Para.)  and..  4.400 
'Play  Girl"  (W.  B.) 


"Grand    Hotel"    (MGM)   15,000 

(50c-$1.50) 

"Night  Court"   (MGM)   8,000 

"The  Miracle  Man"  (Para.)   7,200 

"Behind  the  Mask"  (Col.)   4,000 

"So  Big"  (W.  B.)   5,000 

"Sky  Bride"  (Para.)    6,000 

"Ladies  of  the  Jury"   (Radio)....  18,000 
(25c-65c) 

"Young  America"  (Fox)   8,000 

"Scarface"    (U.   A.)   7,000 

"The  Miracle  Man"  (Para.)   4,250 

(7  days  and  Sat.  midnite  show) 

"Symphony  of  Six  Million"  (Radio)  15,000 

(7  days  and  Sat.  late  show) 

"Letty  Lynton"  (MGM).   15,500 

(7  days  and  Sat.  midnite  show) 

"So  Big"  (W.  B.)   9,000 

(7  days  and  Sat.  midnite  show) 

"The  Big  Timer"  (Col.)    5,000 

"The  Countv  Fair"  (Monogram)..  4,200 
(25c-40c) 


"Devil's  Lottery"   (Fox)   25,500 

"Cohens  and  Kellys  in  Hollywood"  7,200 
(U.) 

"Scarface"   (U.  A.)    20,500 

(2nd  week) 

"Impatient   Maiden"   (U.)    14,000 

"The   Gay   Caballero"    (Fox)   14,000 

"The   Mouthpiece"    (W.    B.)   8.200 

"The  Miracle  Man"  (Para.)   7,800 

"Symphony  of  Six  Million"  (Radio)  7,500 

"Are    You    Listening?"  (MGM)...  4.800 

"So  Big"  (W.  B.)   8,000 

"Trial   of  Vivienne   Ware"    (Fox)  13,800 

"The  Big  Timer"  (Col.)..   750 

(3  days) 

"Steady  Company"   (U.)   725 

(4  days) 

"Cohens  and  Kellys  in  Hollywood"  2.000 
(U.) 

"Sky  Bride"   (Para.)   22,500 

"Young   Bride"    (Pathe)   14,000 

"Tarzan,  the  Ape  Man"  (MGM)..  9,000 

"Amateur  Daddy"  (Fox)  and    11,500 

"Careless  Lady"  (Fox) 

"Mistigri"  (Fr.  Para.)   5,300 

"Cohens  and  Kellys  in  Hollvwood"  15.500 
(U.) 

"The  Miracle  Man"  (Para.)   14,500 

"Three  Wise  Girls"  (Col.)  and...  9,500 
"Men  in  Her  Life"  (Col.) 
(15c-65c) 

"Broken  Lullaby"  (Para.)  and   4,200 

"Check  and  Double  Check"  (Radio) 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1131 
to  date) 


High  5-7-32  "Grand  Hotel"    15,000 

Low  3-26-32  "Daneers  in  the  Dark"....  3,000 

High  5-2  "Trader  Horn"    1OJ00 

Low  6-27  "Five  and  Ten"    5.300 

High    5-14-32    "Scarface"    11.000 

Low  7-25  "Secret   Call"    6.500 

High  2-14  "Cimarron"    18,000 

Low  1-16-32  "Girl  of  the  Rio"   2,000 

High  6-13  "Daddy  Lone  Legs"   10,000 

Low   12-26  "Surrender"    3,300 

High  2-14  "Cimarron"    13,000 

Low  8-22  "Traveling  Husbands"   4,000 

High  1-17  "Her  Man"    25.000 

Low  5-14-32  "World  and  the  Flesh"....  8,000 

High  1-10  "Under  Suspicion"    13.001' 

Low  9-12  "East  of  Borneo"    5,750 

High  5-2  "Trader   Horif"    22,000 

Low  4-16-32  "Are  You  Listening?"   6,500 

High  1-9-32  "Peach  O'  Reno"    25,500 

Low  4-23-32  "Scandal  for  Sale"   12,000 

High  1-23-32  "Hell  Divers"    30,400 

Low  5-9  "Quick  Millions"    7,500 

High  2-27-32  "Shanghai  Express"   25,000 

Low  3-26-32  "Alias  the  Doctor"    8,000 

High  1-10  "Girl  of  Golden  West"    8,000 

Low  4-30-32  "The  Wiser  Sex"   3,300 

High  10-25  "Suian  Lenox"    39,000 

Low  3-5-32  "The  Silent  Witness"   6,963 

High  1-9-32  "Frankenstein"    34,000 

Low  12-26  "Heaven  otf  Earth"    6,500 

High   10-31   "Beloved   Bachelor"   41,000 

Low  2-6-32  "Tomorrow  and  Tomorrow"  7,500 

High  1-9-32  "Men  of  Chance"   22,100 

Low  2-6-32  "The  Secret  Witness"    7,000 

High  2-7  "Little  Caesar"    27,080 

Low  4-23-32  "Destry  Rides  Again"   6,209 

High  2-20-32  "The  Guardsman"    2,000 

Low  4-18  "Men  Call  It  Love"    900 

High  5-30  "Kiki"    4,000 

Low  1-24  "Men  on  Call"    1,200 

High  6-27  "Daddy  Long  Legs"   32,000 

Low  12-19  "His  Woman"    18,000 

High  12-14  "Cimarron"    30,000 

Low  3-26-32  "Prestige"    12,000 

High   1-2-32   "Sooky"    10,000 

Low  14-18  "Body  and  Soul"    6,000 

High  1-10  "Just  Imagine"    18,000 

Low  12-25  "The  Guardsman"  ) 

and  "The  Tip-Off"    I   8,000 

High   1-17   'Office   Wife"    10.000 

Low  12-26  "Mad  Parade"  and  ) 

"Reckless  Living"  f   2,800 

High  4-2-32  "Fireman,  Save  My  Child"  16,500 

Low  7-18  "Steopintr  Out"    9.000 

High  4-2-32  "One  Hour  With  You"....  19,500 

Low  12-26  "The  Yellow  Ticket"    10,500 

High  4-1  "Citv  Lights"   22,500 

Low  7-18  "Colonel's  Lady"    7,200 

High   2-14   "London    Calling"  ) 

and  "Sisters"  )   5,200 

Low  6-27  "East  Lynne"  and  7 

"Can  Love  Decide?"  )   3.000 


108 


MOTION    PICTURE  HERALD 


May    2  1,  1932 


f THEATRE  RECEIPTS —  CONT'D] 


Theatres 


Current  Week 


Previous  Week 


Picture 


Gross 


New  York 

Astor    1,120  50c-$2.00 

Cameo                     549  25c- 75c 

Capitol    4,700  35c-*1.50 

Embasty                  598  25c 

Gaiety                     820  50c-$1.50 

May  fair    2,300  35c -85c 

Paramount    3,700  40c-$1.00 

Rialto    1,949  4Oc-$l.O0 

Rivoli    2.103  40c-$1.00 

Roxy    6.200  35c-$1.50 

Strand    3,000  35c-85c 

Winter  Garden..  1.493  35c-$1.00 


"Grand    Hotel"    (MGM)   24,100 

(4th  week) 

"The  Soil  is  Thirsty"  (Amkino)..  5,400 

"Letty  Lynlon"  (MGM)   68,000 

(2nd  week) 

All    Newsreel    6,981 

"Symphony  of  Six  Million"  (Radio)  8,500 

(4th  week-10  days) 

"States    Attorney"    (Radio)   28,000 

"World  and  the   Flesh"   (Para.)..  65,400 

"Strange  Case  of  Clara  Deane"..  12,500 
(Para.) 

"The  Miracle  Man"  (Para.)   8,300 

(3rd  week) 

"Young   America"    (Fox)    38,000 

"Strange  Love  of  Molly  Louvain"  17,471 
(F.  N.) 

"The    Mouthpiece"    (W.    B.)   24,321 

(4th  week) 


Picture 


Gross 


"Grand  Hotel"   (MGM)   24,100 

(3rd  week) 

"Wild   Women  of  Borneo"   4,300 

(First  Division)   (2nd  week) 

"Letty  Lynton"  (MGM)   78,889 

(1st  week) 

All  Newsreel    6,683 

"Symphony  of  Six  Million"  (Radio)  6,000 
(3rd  week) 

"The  Roadhouse  Murder"  (Radio)  8,500 

"Behind  the  Mask"  (Col.)   64,100 

"The  Wet  Parade"  (MGM)   11,900 

(2nd  week) 

"The  Miracle  Man"  (Para.)   11,965 

(2nd  week) 

"Trial  of  Vivienne  Ware"  (Fox)..  37,200 

"So   Big"    (W.    B.)   21,146 

"The  Mouthpiece"  (W.  B.)   32,571 

(3rd  week) 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1*31 
to  date) 


High   1-2-32   "Hell   Divers"   24,21* 

Low  11-14  "The  Champ"    18,75* 

High  1-9-32  "Mata  Hari"    110,466 

Low  12-19  "Flying  High"    48,728 

High  1-3  Newsreels    9727 

Low  5-7-32  Newsreels    6,683 

High  12-12  "Frankenstein"    53300 

Low   4-30-32   "Cohens   and   Kellys  in 

Hollywood"   7,600 

High  2-7  "Finn  and  Hattie"   '.  85,900 

Low  12-26  "Heaven  on  Earth"    35,700 

High  2-27-32  "Shanghai  Express"   64,600 

Low  6-27  "Dracula     and  ) 

„.             "Hell's    Angels"    J   4.500 

High  1-9-32  "Dr.  Tekyll  and  Mr.  Hyde"  67,100 

Low  12-19  "The  Struggle"   14,100 

High    1-2-32    "Delicious"    133,000 

Low  3-5-22  "Cheaters  at  Play"    30,000 

High  1-17  "Little  Caesar"    74,821 

Low  4-2-32  "The  Missing  Rembrandt"..  8,012 

High  9-19  "Five  Star  Final"    59782 

Low  6-6  "Maltese  Falcon"    16,692 


Oklahoma  City 

Capitol    1,200  10c-50c 

Criterion    1,700  10c-50c 

Liberty    1,500  10c-35c 

Mid-West    1,500  10c-50c 

Omaha 

Orpheum    3,000  25c-50c 

Paramount    2.900  25c-60c 

State    1,200  15c-35c 

World    2,500  25c-40c 


Symphony  of  Six  Million"  (Radio)  4,200 

"Grand  Hotel"  (MGM)   10,000 

(50c-$1.50) 

•Racing  Youth"   (U.)   1,000 

(3  days) 

"Destry  Rides  Again"  (U.)    1,300 

(4  days) 

"Trial   of   Vivienne   Ware"    (Fox)  4,250 


'Hotel    Continental"    (Tiff.)   10,000 

•Letty  Lynton"  (MGM)   7,500 

'Grand    Hotel"    (MGM)   6.500 

(50c-J1.50) 


•Sky  Devils'"  (U.  A.)  and   6,000 

•Beauty  and  the  Boss"   (W  B.) 


'Night  Court"  (MGM)   4,000 

'So  Big"  (W.  B.)   4,700 

'After  Tomorrow"  (Fox)   900 

(3  days) 

'Murders  in  the  Rue  Morgue"  (U.)  1,000 
(4  days) 

"Cohens  and  Kellys  in  Hollywood"  4,500 
(U.) 


"Scandal  for  Sale"  (U.)    9,500 

"Scarface"  (U.  A.)   10,500 

"The  Gay  Caballero"  (Fox)  and..  900 
'After    Tomorrow"  (Fox) 
(4  days) 

"Freaks"    (MGM)    400 

(3  days) 

"Lovers  Courageous"  (MGM)  and  6,250 
"Devil's  Lottery"  (Fox) 


High  2-7  "Illicit"    11,000 

Low  4-30-32  "World  and  the  Flesh"  ....  3,400 

High  2-21  "Cimarron"    15,580 

Low  12-5  "Coifsolation  Marriage"    4,400 

High  1-24  "Under  Suspicion"    7,200 

Low  6-20  "Big  Fight"  and  ) 

"Drums  of  Jeopardy"  J   900 

High  9-19  "Young  as  You  Feel"   11,000 

Low  4-30-32  "Scandal  for  Sale"...'.   3,700 

High  2-14  "Cimarron"    25,550 

Low  5-7-32  "Scandal  For  Sale"    9,500 

High  3-19-32   "Broken   Lullaby"    16,250 

Low  3-26-32  "Fireman,  Save  My  Child"  5,500 

High  3-14  "Trader  Horn"   10,000 

Low  5-7-32  "After  Tomorrow"  ) 

"Freaks"                  J   1,300 

High  4-11  "Men  Call  It  Love"    16,000 

Low  11-28  "The  Cisco  Kid"    4,500 


Ottawa 

Avalon    990  10c-35c 

Capitol    2,592  15c-60c 

Centre    1.142  15c-60c 

Imperial    1,091  10c- 50c 

Regent    1,225  15c-60c 

Rideau    1.000  10c-35fc 


Philadelphia 

Arcadia                   600  50c 

Chestnut    1,300  50c-$1.50 

Earle    2.000  25c-65c 

Fox    3,000  35c-75c 

Karlton    1,008  40c-50c 

Keith's    1,800  30c-50c 

Mastbaum    4,800  35c-75c 

Stanley    3,700  35c-75c 

Stanton    1,700  25c-65c 


"Michael  and  Mary"  (U.)  and   1,250 

•Play  Girl"  (W.  B.) 
(3  days) 

"Alias  the  Doctor"  (F.  N.)  and...  1,100 
'Devil's  Lottery"  (Fox) 
(3  days) 

'Sunshine  Susie"   (British)   9,200 

(6  days) 

"Girl  of  the  Rio"  (Radio)  and....  4,800 
and   "Too  Many   Cooks"  (Radio) 
(6  days) 

"X  Marks  the  Spot"  (Tiff.)   1,700 

(3  days) 

'A  Woman  Commands"  (Radio)...  1,800 
(3  days) 

"The  Crowd  Roars"  (W.  B.)   2,200 

(3  days) 

"Are  You  Listening?"  (MGM)...  2,700 
(3  days) 

"The  Passionate  Plumber"  (MGM)  1.600 
(3  days) 
and   "After   Tomorrow"  (Fox) 
(3  days) 

"Fireman,  Save  My  Child"  F.N.) . .  1.900 
and  "Rebound"  (Pa the) 
(3  days) 


"One  Hour  With  You"  (Para.)....  2,800 
(6  days) 

"Grand  Hotel"  (MGM)   20,000 

(6  days — 3rd  week) 

"World  and  the  Flesh"  (Para.)....  17,000 

(6  days) 

"While  Paris  Sleeps"  (Fox)   19,000 

(6  days) 

"Rich  Are  Always  With  Us"   4.900 

(W.  B.)   (6  days) 

"The  Final  Edition"  (Col.)   7,000 

(6  days) 

"Two  Seconds"  (F.  N.)   41,000 

(6  days) 

"The  Mouthpiece"  (W.  B.)   13,000 

(6  days — 2nd  week) 

"Scandal  for  Sale"  (U.)   9,000 

(6  days) 


'Passionate  Plumber"  (MGM)  

and  "Daddy  Long  Legs"  (Fox) 
(3  days) 

'Fireman,  Save  My  Child"  (F.N.) 
(3  days) 

"Tarzan,  the  Ape  Man"  (MGM).. 
(6  days) 

"It's  Tough  to  be  Famous"  (F.N.) 
(6  days) 

"The  Misleading  Lady"  (Para.).. 
(3  days) 

"Heart  of  New  York"  (W.  B.)  

(3  days) 

"Hotel   Continental"  (Tiff.)   

(3  days) 

"Careless  Lady"  (Fox)   

(3  days) 

"Bad  Girl"  (Fox)  and   

"Disraeli"  (W.  B.) 
(3  days) 

"Business  and  Pleasure"  (Fox)  and 
"Monsters  of  the  Deep"  (Principal) 
(3  days) 


1,500      High  1-2-32  "Sidewalks  of  New  York"] 

and  "Viennese  Nights"  and  \  3,700 
"Alexander  Hamilton"  J 

1,500      Low  6-27  "My  Past"  and  ) 

"Fifty  Million  Frenchmen"  J   1.900 

9,500   

5,200      High  5-16  "Devil  to  Pay"    6,300 

Low  1-3  "Sunny"    2,900 

1,600      High  5-9  "Trader  Horn"    7,000 

Low  3-26-32  "The  Expert"  and  ) 

1,750                          "Working  Girls"      ] ....  2,200 

2,800      High  1-23-32  "Suicide  Fleet"  and) 

"Dance  Team"         J  ....  6.200 
2,700      Low  12-26  "Cuban  Love  Song"  ) 

and  "His  Women"  J   3,900 

1.900   


1,700 


"Hotel  Continental"  (Tiff.)    2,000 

(6  days) 

"Grand  Hotel"  (MGM)   20,000 

(6  days-2nd  week) 

"Famous  Ferguson  Case"  (F.N.)..  17,000 

(6  days) 

"Trial  of  Vivienne  Ware"  (Fox)..  20,000 
(6  days) 

"The  Wiser  Sex"  (Para.)   4,000 

(6  days) 

'The  Crowd  Roars"   (W.  B.)....  8,500 
(6  days) 

"The  Rich  Are  Always  With  Us"  44,000 

(W.  B.)   (6  days) 

"The  Mouthpiece"  (W.  B.)   18,000 

(6  days — 1st  week) 

"The  Wet   Parade"    (MGM)   8,000 

(6  days-2nd  week) 


High  12-17  "The  Guardsman"   ..;   6,500 

Low  4-30-32  "Beast  of  the  City"   1,900 

High  1-2-32  "Makers  of  Men"   27,000 

Low  11-28  "Touchdown"   13,000 

High  2-7  "Mao  Who  Came  Back"   40,000 

Low  3-26-32  "Shop  Angel"    17,000 

High  5-2  "City   Lights"    8,000 

Low  3-21   "Resurrection"    3,000 

High  1-30-32  "Arrowsmith"    27,000 

Low  5-14-32  "Final  Edition"    7,000 

High  1-2-32  "Her  Majesty,  Love"    65,000 

Low  10-24  "24  Hours"    28,000 

High  12-19  "Frankenstein"    31,000 

Low  7-25  "Rebound"    8,000 

High  3-21  "Last  Parade"   16,500 

Low  2-27-32  "Men  In  Her  Life"    7.000 


May   2  1,  1932 


MOTION    PICTURE  HERALD 


109 


[THEATRE  RECEIPTS  —  CONT'D ] 


Theatres 

Portland,  Ore. 

Fox  Paramount.    3.068  25c-60c 

Hamrick's  Music   1,800  25c-35c 
Box 

Oriental                  2,040  25c-3Sc 

Rialto                    1,400  25c-35c 

RKO   Orpheum     1.700  25c-50c 

United  Artists..      945  25c-35c 

Providence 

Carlton                  1,400  50c-$l.S0 

Pays                      1.600  15c-S0c 

Loew's  State  ..  3,800  15c-S0c 

Majestic                 2,400  15c- 50c 

Paramount             2,300  15c-50c 

RKO  Albee  ....   2,300  15c-50c 

RKO  Victory  ..    1,600  10c-3Sc 

St.  Paul 

Paramount             2,300  25c-50c 

Riviera                   1.300  25c-50c 

RKO  Orpheum     2,600  25c-50c 

Tower                    1,000  15c-25c 

San  Francisco 

El  Capitan  ....   3,100  25c-60c 

Filmart  Foreign  1,400  35c-50c 
Talkies 

Fox                       4,600  35c-60c 

Golden  Gate  ...   2,800  25c-60c 

Orpheum                3,000  25c-50c 

Paramount             2,670  25c-60c 

United   Artists.   1,200  25c-60c 

Warfield                2,700  35c-60c 

Warners                1,385  35c-50c 

Seattle 

Blue  Mouse             950  25c 

Fifth  Avenue...   2,750  35c-75c 

Liberty                 2,000  10c-25c 

Music  Box               950  25c-75c 

RKO  Orpheum..    2,650  25c -75c 

Toronto 

Imperial                  3,444  15c-80c 

Loew's                  2,088  15c-75c 

Shea's                    2,600  15c-75c 

Royal                     1,600  50c-$l  50 

Tivoli                     1,600  15c-60c 

Uptown                  3,000  15c-65c 

Washington 

Columbia                1,232  25c-60c 

Earle                      2,323  25c -60c 

Fox                        3,434  25c-60c 

Metropolitan   ...    1,833  25c-60c 

Loew's  Palace...   2,363  25c-60c 

Rialto                      1,940  25c-60c 

RKO  Keith's  ...    1,832  25c-60c 


Current  Week 


Previous  Week 


Picture 


Gross 


Picture 


Gross 


"Amateur  Daddy"  (Fox)   14,000 

"The  County  Fair"  (Monogram)..  4,000 

"Rich  Are  Always  With  Us"....  6,300 
(F.N.) 

"Wayward"  (Para.)    2,650 

"Symphony  of  Six  Million"  (Radio)  10,200 

"Disorderly  Conduct"  (Fox)   3,000 

"Grand  Hotel"  (MGM)   15,000 

(10  days) 

"While  Paris  Sleeps"  (Fox)   8,000 

"Night  Court"  (MGM)   17,800 

"Alias  the  Doctor"  (F.  N.)  and  9,000 
"Man  Wanted"  (W.  B.) 

"The  Miracle  Man"  (Para.)   5,000 

"Night  World"   (U.)   11,000 

"Partners"  (Pathe)    2,200 

"Sky  Bride"  (Para.)   8,000 

"This  is  the  Night"  (Para.)   5.000 

"Scandal  for  Sale"  (U.)   14,100 

"Behind  the  Mask"  (Col.)   2,000 

"Beast  of  the  City"  (MGM)   12,000 

"Der  Grosse  Tenor"  (Ufa)   2,000 

"Letty   Lynton"    (MGM)   43,000 

(35c-90c) 

"The  Big  Timer"  (Col.)    11,000 

"Night  World"   (U.)    5,000 

"Wet  Parade"   (MGM)   14,000 

"Scarface"  (U.  A.)   18,500 

(2nd  week) 

"World  and  the  Flesh"   (Para.)..  17,500 

"The  Crowd  Roars"  (W.  B.)   5,250 

(2nd  week) 

"Three  Wise  Girls"  (Col.)   3,700 

(15c-25c) 

"Trial  of  Vivienne  Ware"  (Fox)..  12,000 

"Ex-Bad  Boy"  (U.)  and   5,000 

"The  Drifter"  (Capital) 

"Scarface"  (U.  A.)   6,000 

(2nd  week) 

"Lena  Rivers"  (Tiff.)   15,000 

"This  is  the  Night"  (Para.)    20,000 

(6  days) 

"But  the  Flesh  is  Weak"  (MGM)  10,000 
(6  days) 

"Play    Girl"    (W.    B.)   13,500 

(6  days) 

"Grand   Hotel"    (MGM)    16,500 

(6  days) 

"Girl  Crazy"   (Radio)   8,500 

(6  days) 

"Sunshine  Susie"  (British)    13,000 

(6  days— 2nd  week) 

"Night  Court"   (MGM)   6,500 

(2nd  week) 

"Rich  Are  Always  With  Us"   20,000 

(W.  B.) 

"Cheaters  at  Play"  (Fox)   13,500 

"Famous  Ferguson  Case"  (F.  N.)  5,000 

"Sky  Bride"   (Para.)   15,000 

"The  Doomed  Battalion"  (U.)   6,000 

(2nd  week) 

"Vanity  Fair"   (Allied)    4,500 

(5  days) 

"States  Attorney"  (Radio)   4,500 

(2  days) 


"Disorderly  Conduct"  (Fox)   13,700 

"Blonde  Crazy"  (Col.)   3,000 

(6  days) 

"The  Speckled  Band"  (First  Div.)  2,800 

"Lena  Rivers"   (Tiff.)   12,400 

"Scarface"  (U.  A.)   3,000 

"Sin's  Pay  Day"  (Mayfair)   7,500 

"Letty  Lynton"  (MGM)   13,000 

"So  Big"  (W.  B.)   9,000 

"Sky  Bride"  (Para.)   6.000 

"Symphony  of  Six  Million"  (Radio)  9,200 

"The  Reckoning"  (Monogram)  and  3,200 
"Office  Girl"  (Radio) 

"The  Miracle  Man"  (Para.)   8,500 

"World  and  the  Flesh"  (Para.)..  5,500 

"Young  Bride"  (Pathe)   12,000 

"Cohens  and  Kellys  in  Hollywood"  1,700 
(U.) 

"Polly  of  the  Circus"  (MGM)....  13,000 

"The  Song  is  Over"  (German)   1,900 

(2nd  week) 

"Sky    Bride"    (Para.)    44,000 

(25c-60c) 

"Behind  the  Mask"  (Col.)    13,000 

"Scandal  for   Sale"    (U.)   5,000 

"Trial  of  Vivienne    Ware"   (Fox)  13,000 

"Scarface"  (U.  A.)   23,000 

(1st  week) 

"Young  America"  (Fox)   16,000 

"Crowd  Roars"   (W.  B.)   13,500 

(1st  week) 

"Beauty  and  the  Boss"  (W.  B.)..  4,000 

"The  Wet  Parade"   (MGM)   12,000 

"Texas  Gun  Fighter"  (Tiff.)  and  5,500 
"Murder  at  Dawn"  (Big  4) 

"Scarface"  (U.  A.)   8,000 

(1st  week) 

"Symphony  of  Six  Million"  (Radio)  13,500 

"Forbidden"  (Col.)    18,000 

(6  days) 

"Are  You  Listening?"  (MGM)....  10,500 
(6  days) 

"Cock  of  the  Air"  (U.  A.)   12,000 

(6  days) 

"The  Lost  Squadron"  (Radio)   6,500 

(6  days-2nd  week) 

"Sunshine   Susie"    (British)    14,000 

(6  days — 1st  week) 

"Night   Court"   (MGM)   9,500 

(1st  week) 

"The  Miracle  Man"  (Para.)   18,000 

"Trial  of  Vivienne  Ware"  (Fox)..  21,000 

"Beauty  and  the  Boss"  (W.  B.)..  3,500 

"When  A  Feller  Needs  A  Friend"  18,000 
(MGM) 

"The  Doomed  Battalion"  (U.)....  8,500 
(1st  week) 

"Symphony  of  Six  Million"  (Radio)  6,000 
(2nd  week) 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1*31 
to  date) 


High   1-3  "Paid"    26,000 

Low  5-23  "Young  Sinners"    11,000 

High  3-21  "Trader  Horn"   12,000 

Low  5-14-32  "Wayward"   2,650 

High  2-14  "Cimarron"    20,000 

Low  5-23  "Irorf  Man"    8,500 

High  1-10  "Hell's  Angels"    12,500 

Low  3-5-32  "Shanghai  Express"   2.500 

High  2-7  "Inspiration"    25,500 

Low  3-26-32  "The  Passionate  Plumber"  8,500 

High  1-30-32  "Union  Depot"   11,200 

Low  12-26  "Her  Majesty,  Love"  and ) 

"Under  Eighteen"            J..  5.10C 

High   3-14   "Unfaithful"    14,000 

Low  8-8  "Secret  Call"   4,500 

High  3-19-32  "Behind  the  Mask"    15,800 

Low  7-4  "Sweepstakes"    3,200 

High  2-14  "Last  Parade"    11,000 

Low  11-21  "Way  Back  Home"    1.500 

High  8-22  "Smiling  Lieutenant"    12,000 

Low  1-17  "Paid"    7,000 

High  9-5  "Huckleberry  Finrf"    9,000 

Low  1-17  "Just  Imagine"   1,500 

High  2-14   "Cimarron"    28,000 

Low    1-30-32   "Forbidden"    10,000 

High  10-3  "Penrod  and  Sam"    4,000 

Low  1-24  "Along  Came  Youth"    1,000 

High  8-15  "Daddy  Long  Legs"    16,750 

Low  5-14-32  "Beast  of  the  City"   12,000 

High  1-3   "Lightning"    70,000 

Low  2-20-32  'The  Guardsman"    29,000 

High  7-11  "Lawless  Woman"    20,000 

Low  7-4  "Lover  Come  Back"    9,500 

High  12-12  "Frankenstein"    23.000 

Low  5-14-32  "Night  World"    5,000 

High  1-9-32  "The  Champ"    35,600 

Low  7-18  "Women  Love  Once"    10,000 

High  3-14  "Parlor,  Bedroom  and  Bath"  28,000 

Low  1-30-32  "X  Marks  the  Spot"   15,000 

High  3-26-32  "Fireman,  Save  My  Child"  19,000 

Low  11-28  "I  Like  Your  Nerve"    4,000 

High  4-18  "Trader  Horn"    17,000 

Low   1-2-32  'The   Boudoir  Diplomat"..  7,000 

High  1-10  "The  Lash"    11,500 

Low  5-14-32  "Ex-Bad  Boy"  ) 

and  "The  Drifter"       j   5,000 

High  2-28  'City  Lights"    14.U00 

Low  2-6-32  "High  Pressure"    5,500 

High  10-31  "Spirit  of  Notre  Dame"....  18,000 

Low  3-21  "Kept  Husbands"    10,000 

High  3-5-32  "Shanghai  Express"   25,500 

Low  6-20  "Always  Goodbye"    13,000 

High  4-18  "City  Lights"    22,000 

Low  12-19  "Ben  Hur"    9,500 

High  11-14  "Skyline"    16,500 

Low  6-27  "Painted  Desert"   10,000 

High  2-28  "Cimarron"    19,500 

Low  11-14  "The  Mad  Genius"    7,500 

High  4-25  "Don't  Bet  On  Women"  ...  14.000 

Low  10-17  "Ten  Nights  in  a  Barroom"..  8,300 


MOTION    PICTURE  HERALD 


May    21,  1932 


by 

RITA  C. 


McGOLDRICK 


AT  the  present  moment  we  are  facing  the  menace  of  the  double  feature.  From  the 
letters  that  pour  into  this  department  we  are  prepared  to  believe  that  it  is  no 
longer  a  menace  but  something  of  a  curse !  Thoughtful  people,  the  organized 
club  groups,  parent-teacher  and  better  film  councils  are  all  loud  in  their  protests. 
They  claim  that  too  frequently  a  good  picture  which  the  family  might  enjoy  is  shown  on 
the  same  bill  with  an  objectionable  one — and  they  list  among  the  objectionable  variety 
the  lurid  sex  themes,  the  gangsters,  the  sub-   •■  ■ 


tie  boudoir  farce  as  well  as  the  vulgar  come- 
dies. Vaudeville  is  also  included  in  the 
growing  indictment,  with  its  too  frequent 
suggestive  acts  and  double-edged  jests. 

These  bad  combinations  of  program  mate- 
rial nullify  the  work  of  the  better  films 
groups.  The  members  themselves  are  em- 
barrassed in  giving  publicity  to  an  endorsed 
picture  which  has  to  share  program  time 
with  a  picture  of  which  they  disapprove. 

Theatre  men,  in  an  attempt  to  attract 
business  by  the  double  feature  method,  are 
providing  their  patrons  with  indigestible 
entertainment.  They  are  offering  too  much 
for  the  money.  And,  strangely  enough,  here 
is  one  kind  of  bargain  that  the  public  is 
objecting  to.  The  increasing  clamor  against 
this  practice  is  something  to  think  about ! 

The  Sad  Juvenile 

While  we  are  on  the  subject  of  wails  and 
complaints,  here  is  one  for  the  producers 
to  consider.  The  past  year  has  given  us 
several  outstanding  dramatic  features  for 
children.  But  there  has  not  been  a  gay 
one  in  the  lot !  "Penrod  and  Sam,"  "Skip- 
py,"  "Sooky"  and  the  rest  sent  the  children 
out  of  the'  theatres  with  their  eyes  cried 
out — a  forlorn  audience  immeasurably  sad- 
dened because  of  the  tragic  death  of  a  most 
dear  dog,  or.  as  in  "Sooky,"  the  heart 
wrenching  death  of  a  small  boy's  lonely 
mother.  One  juvenile  commentator  re- 
marked about  these  pictures  that  "Sooky" 
was  really  not  as  sad  as  "Skippy,"  because 
in  "Skippy"  it  wasn't  a  mother;  it  was  the 
dog  that  died. 

Why  do  we  have  to  entertain  children 
with  tragedy  ?  Why  do  we  have  to  be  con- 
stantly reminded  of  the  histrionic  genius 
of  the  small  actors  in  these  pictures  who 
have  learned  the  trick  of  turning  one's  heart 
inside  out  with  their  pathos  ? 

Why  not,  in  times  of  national  depres- 
sion, be  gay  in  our  pictures  ? 

Samuel  Goldwyn  Answers 

The  following  extract  from  a  letter  writ- 
ten by  Samuel  Goldwyn  to  a  personal 
friend,  has  something  of  serious  signifi- 
cance. He  has  put  his  finger  with  fine  un- 
derstanding on  the  sore  spot  in  this  whole 
subject : 

"With  you,  I  am  deeply  interested  in  mo- 
tion pictures  for  children.  For  the  problem 
is  as  personal  with  me  as  it  is  with  you. 


I,  too,  have  a  child  of  my  own.  And  I  know 
that  the  child  audience  today  will  become 
the  adult  audience  of  tomorrow. 

"I  believe  stories  like  'Treasure  Island,' 
'Alice  in  Wonderland'  or  'Huckleberry 
Finn,'  even  when  they  are  transcribed  to 
the  screen,  appeal  less  to  the  modern  child 
than  pictures  that  have  as  their  foundation 
the  lore  of  animal  life,  the  conquest'  of  na- 
ture or  the  creation  of  mechanical  or  en- 
gineering works.  'Hell's  Angels,'  'The 
Dawn  Patrol,'  'Tarzan.'  'With  Byrd  at  the 
South  Pole,'  or  'Chang'  were  vital  and  ab- 
sorbing to  every  child. 

"I  mean  that  the  principle  now  widely 
accepted  in  primary  schools  to  the  effect 
that  the  child  should  be  given  simple  phy- 
sical things  to  occupy  his  hands  and  mind 
could  be  profitably  and  expertly  extended  to 
explain  a  new  psychology  of  the  screen 
for  children.  To  me,  this  'doing  something 
with  the  hands,  something  physical,'  is  an 
element  in  a  narrative  picture  that  gives  it 
a  special  appeal  to  a  child.  Obviously,  it 
couldn't  or  shouldn't  be  made  the  treatise 
subject  of  a  full  length  film. 

"Personally,  I'm  not  as  much  interested 
in  having  my  son  feel  Skippy's  emotional 
tremors  as  I  am  in  seeing  him  absorbed  in 
something  colorful  in  animal  life,  some- 
thing beautiful  in  nature,  or  something  skill- 
ful in  the  use  of  his  hands. 

"I  think  that  the  child's  diet  of  fantastic 
and  imaginative  literature  can  easily  be 
filled  out  of  what  is  already  the  overstocked 
storehouse  of  the  world.  But  the  screen, 
graphic  and  illuminative,  can  make  inter- 
esting and  exciting  and  dramatic  what 
would,  in  the  written  word,  be  dull  and  un- 
interesting and  possibly  unintelligible  to  the 
child." 


A.  H.  Blank,  Industry  Pioneer, 
Visiting  New  York  From  Iowa 

A.  H.  Blank,  pioneer  in  the  industry  and 
one  of  the  26  original  First  National  fran- 
chise holders,  is  visiting  New  York  this 
week.  Blank  is  at  present  operating  thea- 
tres in  the  Iowa  territory,  under  the  firm 
name  of  Central  States  Theatres  Corpora- 
tion. 

Raymond  Blank,  his  son,  has  just  re- 
turned from  nine  months  abroad,  on  assign- 
ment for  the  syndicated  newspaper  service 
of  the  Des  Moines  Register  and  Tribune, 
and  will  enter  his  father's  company  at  the 
Des  Moines  headquarters  of  the  circuit. 


Universal  To  Do 
18  for  Veterans 


The  non-theatrical  division  of  Universal 
will  make  18  features  for  the  72  hospitals 
and  soldier  homes  of  the  Veteran's  Admin- 
istration of  Washington,  D.  C,  by  a  con- 
tract signed  this  week.  In  addition,  Uni- 
versal will  make  42  one-reel  subjects,  in- 
cluding newsreels,  between  July  1,  1932  and 
June  30,  1933,  for  the  organization. 

Walter  Winchell,  columnist,  will  appear 
in  a  Universal  feature,  with  production  set 
for  June  6.  The  title  will  be  "O.K.  Amer- 
ica." The  company  has  purchased  the  play 
"Merry  Go  Round,"  by  Albert  Meltz  and 
George  Sklar,  for  production,  probably  on 
next  season's  schedule. 


Talmadge  Will  Make  8  Films 
To  Be  Marketed  by  Mercury 

Richard  Talmadge  will  make  a  series  of 
eight  action  features  to  be  sold  through 
Mercury  Pictures  Corporation  for  the  state 
rights  market.  Carl  J.  Coe,  former  general 
sales  manager  of  Tiffany,  is  vice-president 
and  general  manager  of  Mercury.  The  first 
of  the  Talmadge  pictures  is  expected  to  be 
ready  for  release  about  September  1. 

Talmadge  heretofore  has  starred  in,  pro- 
duced, and  distributed  his  own  product.  It 
is  understood  sufficient  financial  backing  has 
been  obtained,  however,  to  enable  Talmadge 
to  devote  all  his  time  to  production.  Amer- 
Anglo  Corporation  has  contracted  for  the 
foreign  rights  on  the  pictures.  Offices  of 
Mercury  are  located  at  226  West  42d  Street, 
New  York. 


Kuykendall  Host  to  Walker, 
Comerford  of  MPTOA  in  South 

M.  E.  Comerford,  independent  exhibitor 
leader  of  Pennsylvania ;  Frank  Walker, 
chief  counsel  of  the  MPTOA;  Conn  Mc- 
Cole,  humorist,  were  guests  of  Ed  Kuyken- 
dall, MPTOA  official,  at  his  home  town, 
Columbus,  Miss.,  last  week. 

The  three  were  principal  speakers  at  the 
annual  conference  of  the  sixteenth  district 
Rotary  at  Columbus.  According  to  Kuy- 
kendall, the  guests  were  treated  to  a  por- 
tion of  southern  hospitality. 


Noice  With  Explorer  Film 

"Explorers  of  the  World,"  Raspin  feature, 
played  last  week  at  the  RKO  Hippodrome, 
Cleveland,  and  is  booked  subsequently  for 
Milwaukee,  Dayton  and  Columbus.  Harold 
Noice,  explorer,  is  making  personal  appear- 
ances in  conjunction  with  the  showings. 


"Scarface"  at  the  Rivoli 

Howard  Hughes'  "Scarface,"  which  must 
be  shown  in  New  York,  by  a  censor  edict, 
as  "Scarface,  the  Shame  of  a  Nation,"  opens 
at  the  Rivoli  on  Broadway  Thursday.  Vir- 
ginia's censor  board  is  among  those  which 
have  already  passed  the  film  without  dele- 
tions. 


Regis  Toomey  on  Publix  Time 

Regis  Toomey  will  accept  a  Paramount 
offer  to  appear  in  Publix  presentations  for 
ten  weeks,  beginning  in  a  fortnight. 


May    21,  1932 


MOTION    PICTURE  HERALD 


MANAGERS'  E 
ROUND  TABLE  CLUB 

Charles  E.uChick!'  Lewis 

Qhaibmcuz  and  £c£it&t- 
C^j/v  cPn  £c>r national O^j-f  oclation  otVmen.  <z^{eetin^- 

MOTION  PICTURE  HERALJ) 

&Jei/f  QVeek~fo±.cH(utual Benefit  and  Sfitojleff/ 

Conducted  By  An  Exhibitor  For  Exhibitors 


THE  S.M.P.E.  MEETING! 


SOMEBODY  said  it  would  take  courage  to  go  to  a  meet- 
ing of  the  Society  of  Motion  Picture  Engineers  at 
Washington  and  discuss  something  that  was  not  strictly 
technical.  Well,  I  went  and  read  a  paper  before  that  august 
body  and  found  it  took  no  courage  whatsoever.  Maybe,  be- 
cause I  felt  that  what  I  was  suggesting  was  too  practical  to 
be  passed  over  lightly.  But  at  any  rate  they  heard  me 
through  and  then  argued  about  it  among  themselves.  Some- 
thing may  come  of  it  yet.  Who  can  tell? 

•    •  • 

A  steady  downpour  which  started  long  before  I  arrived, 
continued  until  the  morning  I  left;  so  as  far  as  I'm  concerned 
Washington  was  well  washed  up. 

Never  even  dared  to  risk  the  elements  to  get  downtown 
and  visit  with  some  of  the  theatre  crowd,  but  spoke  to  many 
of  them  on  the  phone  and  made  a  solemn  promise  that  we 
would  be  back  again  soon.  We  mean  to  keep  that  promise 
because  we  must  be  able  to  tell  our  great-grandchildren 
what  the  Capitol  of  these  here  United  States  looks  like. 

The  banquet  which  wound  up  the  S.  M.  P.  E.  meeting 
was  the  bright  spot  of  the  entire  affair.  .  .  .  "Pop" 
Richardson  and  his  daughter  were  the  life  of  their  table. 
.  .  .  Harry  Holland  tried  to  dance  with  every  female  in 
the  place  and  seemed  to  be  getting  away  with  it  .  .  . 
if  he  can  sell  equipment  like  he  can  dance  .  .  .  hooray 
.  .  .  Concord  of  Blue  Seal  products  had  an  interesting 
display  of  some  new  booth  improvements,  and  was  he  mak- 
ing everyone  look  them  over.  .  .  .  Genial  George  Ed- 
wards had  some  constructive  comment  to  offer  on  most  of 
the  theatre  papers  read  .  .  .  and  one  look  at  Chauncy 
Greene  would  make  you  doubt  that  he  was  ONLY  a  pro- 
jectionist .  .  .  but  he  certainly  knows  his  projection 
.  .  .  and  then  some.  .  .  .  Jimmy  Finn  said  good- 
bye twenty-three  times  and  finally  did  get  going  .  .  . 
no  one  was  believing  him  towards  the  end  of  his  "good- 
bying".  .  .  .  Oscar  Neu  of  New  York  knew  everybody 
around  the  place  .  .  .  (ha,  ha  —  is  this  a  bum  gag?) 
.  .  .  What  that  meeting  would  have  done  without  the 
aid  of  N.  G.  Golden  is  a  mystery  ...  he  was  every- 
where, looking  after  every  little  detail  of  that  banquet, 
and  the  gang  seemed  to  appreciate  it,  too. 

Pat  McGuire  decided  to  become  a  dancing  master 
.  .  .  and  how  he  danced.  .  .  .  Will  Whitmore  of 
Western  Electric  handled  the  publicity  and  certainly  turned 
in  a  swell  job.  ...  Dr.  Goldsmith,  prexy  of  the  Society, 
made  it  a  point  to  personally  comment  on  each  paper  read 


while  he  was  presiding  and  as  a  result  encouraged  discussion 
among  the  other  members.    .    .  . 

The  after-dinner  speeches  were  great  .  .  .  except  .  .  . 
It  was  this  way:  The  master  of  ceremonies,  Congressman 
William  P.  Connery,  Jr.,  of  Mass.,  told  some  stories  that 
had  the  crowd  rolling  between  the  tables  .  .  .  ditto  for 
the  other  speaker  .  .  .  but  then  they  introduced  one 
of  those  guys  who  gets  started  and  then  never  knows  when 
to  stop  .  .  .  before  he  was  finally  finished  he  had 
everybody  nuts  .  .  .  but  one  must  take  the  good  with 
the  bad    .    .    .    and  we  did.    .    .  . 

Some  of  the  others  present  and  very  well  accounted  for 
included:  President  Robbins  of  the  Independent  Supply 
Dealers.  .  .  .  Charles  Brownell.  .  .  .  J.  C.  Krosen. 
.  .  .  Bill  Kunzman.  .  .  .  Nat  Glaser.  .  .  .  John 
M.  Gibbs.  .  .  .  Stanley  Sumner.  .  .  .  and  many  others. 

•  •  • 

It  was  great  to  hear  from  Frank  Boucher  and  his  most  gra- 
cious wife  who  phoned  before  I  had  a  chance  to  take  my 
overcoat  off,  to  find  out  if  Mrs.  "Chick"  was  along  .  .  . 
bet  they  would  have  shown  her  a  grand  time  .  .  .  but, 
unfortunately,  she  did  not  go  down  with  me,  so  we'll  have 
to  take  advantage  of  the  Boucher  family's  kind  offer  some 
time  in  the  future.    .    .  . 

Frank  La  Falce  was  another  who  called  right  away  .  .  . 
tough  break  for  the  Warner  boys  having  to  sit  through  end- 
less screenings  and  passing  up  the  big  feed  bag  .  .  . 
but  thems  the  breaks  ...  if  it's  any  consolation,  boys, 
I  ate  enough  for  all  of  you.    .    .  . 

The  picture  shows  after  each  night  session  were  well 
patronized  by  all  the  ladies  in  the  party  and  a  few  hundred 
who  crashed  by  looking  important  .  .  .  and  in  between 
papers  .  .  .  you  should  have  heard  some  of  the  con- 
versation ...  we  ain't  ever  hoid  such  woids  before  in 
all  our  life  .  .  .  can't  even  pronounce  them  more  less 
know  what  they  meant.  .  .  .  Oh,  well  .  .  .  some 
day  that  crowd  will  learn  to  talk  our  language  .  .  . 
then  we'll  know  what  it's  all  about. 

•  •  • 

Seriously  though,  it  was  a  revelation  to  me  to  attend  the 
meeting  and  to  find  out  how  these  technical  men,  mostly  all 
engineers  of  great  reputation,  tackled  the  many  problems 
of  this  business  and  always  were  working  hard  to  bring  about 
improvements  all  along  the  line.  They  deserve  the  support 
of  the  entire  industry  and  we  hope  to  watch  their  future 
activities  with  much  interest.  "CHICK" 


112 


MOTION    PICTURE  HERALD 


May    21,  1932 


DICK  KIRSCHBAUM'S  LOBBY  LAFFS! 


Some  managers 
are  born  "funny" 
while  others  get  that 
way  from  reading 
home  office  corre- 
spondence. This  one 
has  not  yet  become 
accustomed  to  the 
booker's  notes  on 
the  booking  sheet, 
but  he's  out  to  bat- 
tle for  "good  old 
Palace  Theatre"  and 
you  can't  budge  him 
an  inch.  Well  any- 
way, he's  still  able 
to  fight  for  what  he 
thinks  is  right. 


■  NOME  AVAILABLE 

TW£HTy-SI)<T!M^; 

THE  GREATEST  F\LM 
MAOE  -  I  CAN'T  m* 
IT  THAT  OFTEN: 


WILLS  FINDS  KODAK 
STUNT  IS  VERY  GOOD 
AID  TO  BOX  OFFICE 

One  of  our  recently-elected  members,  H. 
W.  Wills,  advertising  and  house  manager  of 
the  Palace  Theatre,  Petersburg,  Va.,  has 
been  using  a  stunt  for  the  past  several  weeks 
and  wants  to  pass  it  along  to  his  fellow 
Clubmen. 

Every  day  he  has  a  cameraman  on  the 
streets  from  two  to  three  P.  M.  who  takes 
pictures  of  shoppers,  etc.,  at  random.  The 
pictures  are  displayed  in  the  theatre  lobby. 
Anyone  who  can  recognize  themselves  in 
the  photos  is  given  a  guest  ticket.  The  cost 
is  very  small  and  Wills  has  a  tie-up  with  a 
local  kodak  man,  who  takes  care  of  most  of 
the  expense. 

As  Wills  states,  the  above  gag  will  not 
sell  tickets,  but  it  does  result  in  a  steady 
stream  of  potential  customers  in  the  lobby 
every  day,  with  interest  mounting  as  time 
goes  on.  Thanks  to  him  for  sending  along 
the  suggestion  and  we're  sure  that  others 
will  take  advantage  of  it. 


NEXT  WEEK! 

The  Round  Table  Club  has  been 
very  fortunate  in  securing  the  assist- 
ance of  Ken  Long,  formerly  of  the 
Paramount-Publix  home  office  adver- 
tising department,  to  present  a 
series  of  illustrated  articles  dealing 
with  the  use  of  exchange  mats  in 
the  make-up  of  newspaper  adver- 
tising. 

Do  not  miss  this  important  feature 
which  should  prove  tremendously 
helpful  to  every  real  showman.  It 
begins  in  the  Club  section  next  week 
and  will  continue  until  every  theatre 
manager  has  had  a  chance  to  ac- 
quire a  thorough  knowledge  into  the 
best  ways  of  framing  newspaper 
advertising. 


SAMS  PROMOTED  BIG 
NEWSPAPER  SECTION 
FOR  A  FASHION  SHOW 

An  eight-page  Fashion  Show  section  in 
a  local  newspaper  proves  to  us  that  A.  F. 
Sams,  Jr.,  treasurer  and  general  manager 
of  the  Statesville  Playhouse  Theatre,  States- 
ville,  N.  C,  made  a  good  job  of  it  when  he 
promoted  his  Spring  event.  From  both  an 
advertising  and  editorial  viewpoint  the  sec- 
tion was  a  neat  piece  of  work.  Various 
merchants,  clothing  and  otherwise,  were 
represented. 

To  hold  the  show  Sams  tied-up  with  both 
newspaper  and  Merchants'  Association, 
enough  of  the  special  sections  being  printed 
to  cover  every  house  for  miles  around. 
Extra  attractions  on  the  night  of  the  show 
consisted  of  a  singing  and  dancing  act;  six 
prettier-than-usual  girls — two  blondes,  two 
brunettes  and  two  redheads — and  specialty 
dances  and  song  hits  were  put  over  in  be- 
tween displays.  Sams  tells  us  that  those 
six  good  looking  girls  made  $8.95  dresses 
look  like  $29.50  garments.  Local  talent  was 
used  wherever  possible. 

From  start  to  finish  the  whole  show 
clicked  along  at  a  fast  clip,  which  accounted 
in  no  small  way  for  the  huge  success  of  the 
occasion.  Displays  and  entertainment  were 
well  mixed  and  killed  the  usual  taint  of 
merchant  advertising  so  evident  in  many 
shows  of  this  kind. 

All  of  which  serves  to  remind  us  to 
inquire  if  all  our  Club  members  have  taken 
the  necessary  steps  to  promote  their  Spring 
Show.  It's  not  too  late  yet  by  a  long  shot, 
but  action  should  be  taken  before  the 
season  advances  too  far,  for  very  obvious 
reasons. 


Soup  To  Nuts 

M.  A.  Zimmerman,  manager  of  the  Port- 
land Theatre,  Casselton,  North  Dakota,  tells 
us  that  the  folk  out  in  his  town  got  a  big 
kick  out  of  "Menu"  heralds  he  issued  to 
cover  a  month's  attractions.  The  different 
pictures  were  listed  as  "appetizers,  soups, 
entrees,  salads,  deserts,  demi-tasse,"  etc.,  and 
theatre  heartily  "recommended  the  treat- 
ment for  sour,  sick  stomachs." 


OUR  OLD  FRIEND  HANK 
HAROLD  CRASHED  LOCAL 
PAPER  WITH  A  SKETCH 

We  picked  up  a  copy  of  the  "New  York 
Evening  Journal"  a  short  time  ago  and 
happened  to  note  a  two-column  photo  of 
James  Cagney,  headed,  "Art  Lover? 
M'Gosh !"  It  illustrated  an  interview  with 
the  star  by  one  of  the  staff  and  showed 
Cagney  holding  a  sketch  of  himself.  There 
was  something  familiar  about  that  sketch 
and  upon  closer  examination  we  found  the 
artist  to  be  none  other  than  our  old  friend 
and  Round  Tabler,  Hank  Harold,  of  the 
Warner  theatre  staff  in  Cleveland.  Harold 
gave  Cagney  the  sketch  when  the  latter  re- 
cently made  a  stop  off  in  that  city. 

Such  is  fame,  and  it  all  goes  to  prove 
that  an  up-and-doing  artist  may  wake  up 
most  any  morning  and  find  that  his  work 
made  appearance  in  one  of  the  big  city 
dailies.  However,  Harold  is  capable  of 
turning  out  excellent  work  and  we  don't 
blame  Cagney  for  hanging  on  to  the  sketch. 
It  was  a  fine  likeness. 


May    21,  1932 


MOTION    PICTURE  HERALD 


113 


DE  HAVEN  ON  THE 
JOB  OF  BUILDING 
TRADE  FOR  BURKE 

A  variety  of  recently  pulled  gags  are 
offered  as  evidence  that  Milo  De  Haven  is 
still  on  the  job  with  his  business  builders 
for  the  Burke  and  other  J.  G.  Bolte  Theatres 
in  the  Bronx  section  of  New  York  City. 

One  of  his  stunts  was  a  radio  audition 
broadcast  from  the  stage  of  the  Burke  The- 
atre and  photo  on  this  page  shows  a  front 
display  of  three  instruments  he  promoted 
from  a  local  merchant  for  giveaways.  Note 
the  "mike"  attached  to  one  of  the  radios. 
This  throws  the  voice  right  through  the 
loud  speaker  and  most  any  local  radio  man 
can  make  the  hook  up.  Then  your  radio- 
broadcast aspirants  can  hear  what  their 
voices  might  sound  like  over  the  air. 


"The 

Showman's 
Calendar" 

MAY 


We  also  note  that  he  has  been  using  Sun- 
day matinee  and  evening  vaudeville  acts  at 
the  Burke,  such  as  the  appearance  of  some 
well  known  night  club  entertainer,  to  stimu- 
late attendance.  A  portion  of  a  house  pro- 
gram was  also  devoted  to  an  announcement 
that  the  theatre  wanted  "50  local  ladies  and 
gentlemen  to  take  part  in  the  Burke  Fol- 
lies." Singers,  dancers  and  instrumentalists 
between  the  age  of  17  and  21  were  asked  to 
report  to  the  theatre  manager. 

Okay,  Milo,  and  we  know  you'll  keep 
plugging  along.  Keep  in  touch  with  head- 
quarters and  let's  know  what  else  is  going 
on  in  Bolte  houses. 


ROUND  TABLE  BIOGRAPHIES 

After  spending  eight  years  in  North  Car- 
olina, R.  N.  Christopher  returned  to  Mary- 
land, the  state  he  was  born  in,  and  entered 
showbusiness  by  way  of  the  Federal  Thea- 
tre, Federalsburg,  a 
new     house  which 
was  opened  last  Fall. 

The  above  man- 
agerial post  is  the 
only  one  that  Chris- 
topher has  held  thus 
far,  but  showbusi- 
ness appeals  to  him 
and  he  intends  to 
adopt  it  as  his  ca- 
reer, at  least  at  this 
writing  he  states 
tihat  he  hasn't  any 
intention  of  leaving 
this  game  for  an- 
other. He  thinks  it's  "the  most  fascinating 
game  on  earth"  and  one  that  makes  work  a 
pleasure,  so  what  more  can  any  man  ask. 

Christopher  was  born  in  Hurlock,  Mary- 
land, November  30,  1905,  and  received  his 
education  in  the  Hurclock  High  School  and 
Baltimore  City  College.  He's  a  married 
man  and  a  member  of  the  Odd  Fellows. 


R.  N.  Christopher 


26th 

27th 
28th 
29th 

30th 
31st 


JUNE 


1st 


2nd  to 
3rd 


5th 
6th 


7th 


8th 
9th 


1 0th 


I  Ith 
12th 
14th 


15th 


Paul  Lucas'  Birthday 
Norma  Talmadge's  Birthday 
Walter  Huston's  Birthday 
Nathaniel   Green's  Birthday — 
1742 

Yanks'   First  Victory  at  Can- 
tigny — 1918 
Ascension  Day 

Wisconsin  Admitted  to  Union 
—  1848 

Memorial  Day 

Walt  Whitman's  Birthday  — 
1819 


Two  cent  postage  stamp  rate 
established  between  U.S.  and 
Great  Britain— 1908 
Kentucky  Admitted  to  Union — 
1792 

Tennessee  Admitted  to  Union 
—1796 

Clive  Brook's  Birthday 
National  Swimming  Week 
Hedda  Hopper's  Birthday 

Confederate  Memorial  Day 
(Tennessee) 

King's  Birthday  (Canada  and 
Bermuda) 

Jefferson  Davis'  Birthday — 1808 
Robert  Edeson's  Birthday 
First  Public  Balloon  Ascension 
in    France    by  Montgolfier 
Brothers— 1783 

Nathan  Hale's  Birthday— 1 756 
American  Marine  Victory  at 
Belleau  Woods— 1918 
Battle  of  New  Orleans— 1815 
John  Howard  Payne's  Birthday 
—  1791  (Author  Home  Sweet 
Home) 

Franklin  Drew  Lightning  from 

Clouds— 1752 

Pentecost 

Virginia  Valli's  Birthday 
Kamehameha  Day  in  Hawaii 
Benjamin    Franklin  Discovered 
Electricity 

Richard    Strauss'  Birthday 
(German  Composer) 
Children's  Day 
Flag  Day 

Harriet  Beecher  Stowe's  Birth- 
day—181  I 

Cliff  Edwards'  Birthday 
Pioneer  Day  (Idaho) 
Boy  Scouts  of  America  organ- 
ized—1916 

Arkansas  Admitted  to  Union — 
1836 


WARNER  STAFF  MADE 
STRIKING  FRONT  FOR 
THE  WINTER  GARDEN 

Among  the  outstanding  fronts  recently 
constructed  by  the  Warner  theatre  staff  in 
New  York  City  was  one  made  up  for  the 
James  Cagney  picture,  "The  Crowd  Roars," 
which  consisted  of  the  regular,  huge  Winter 
Garden  sign,  a  moving  display  of  miniature 
autos  and  a  striking  display  of  panels,  both 
flush  and  sunken. 

Pictured  here  is  a  view  of  the  several 
panels  used  between  the  entrance  doors  and 
close-ups  of  two  of  them.  Both  feature  Cag- 
ney and  Joan  Blondell,  while  the  others 
played  up  the  race  angles.  Sketches  of 
speeding  autos  decorated  the  frames  of  the 
latter. 


The  moving  display  consisted  of  electric- 
ally operated  miniature  cars  running  on 
six  tracks  erected  over  the  box  office  and 
along  the  entire  length  of  the  Winter  Gar- 
den. The  picture  has  been  doing  excellent 
business  at  the  rate  of  nine  shows  per  day. 


LYKES  MADE  TIE-UP 
WITH  BALLROOM  FOR 
"DANCE  TEAM"  STUNT 

A  tie-up  with  one  of  the  leading  dance 
ballrooms  in  his  town  recently  worked  out 
well  on  "Dance  Team"  for  J.  E.  Lykes, 
manager  of  Loew's  Park  Theatre,  Cleve- 
land, Ohio. 

Each  night  at  the  dance  hall  a  mysterious 
judge  would  select  a  couple  on  the  floor  to 
compete  with  seven  other  couples  in  an 
elimination  for  the  "Dance  Team  Contest," 
held  on  a  Friday  or  one  day  before  opening 
of  picture.  Announcements  were  made  every 
night  for  one  week  at  the  ballroom  over  a 
radio  program,  stating  that  anyone  was 
eligible  to  participate  in  the  stunt.  The 
ballroom  also  furnished  a  couple  each  night 
to  do  the  "Sally- Jim"  dance  and  distributed 
2,000  heralds  that  Lykes  had  run  off  on  his 
mimeograph.  One-sheets  were  also  dis- 
played. 

The  stunt  drew  lots  of  attention  and  all 
it  set  the  theatre  back  was  a  first  award  of 
$10  in  gold.  Passes  were  given  to  the  other 
contestants  who  took  part  in  the  finals. 
There  are  a  number  of  dance  hall  pictures 
on  the  market  at  this  writing  and  it  would 
seem  that  a  stunt  of  this  kind  would  prove 
a  "natural"  for  any  of  them.  Thanks  to 
you,  Lykes,  for  passing  along  the  reminder, 
and  let's  hear  some  more. 


14 


MOTION    PICTURE  HERALD 


May    21,  1932 


WILL  MACK'S  FASHION  SHOW! 


Careful  Planning  and  Fine 
Cooperation  Helped  Make  This 
Profitable  For  All  Concerned! 


A  SHORT  time  ago  a  group  of  smart  busi- 
ness  men  out  in  Jonesboro,  Ark.,  got  to- 
gether and  concluded  that  what  the  town 
needed  in  the  way  of  a  Spring  tonic  was  a 
Fashion  Show.  Leaders  in  the  movement 
were  Will  Alack,  manager  of  the  Strand 
Theatre,  and  his  able  advertising  manager, 
Elliott  Johnson.  Others  represented  the 
editorial  and  advertising  departments  of  a 
leading  evening  newspaper.  The  17th  of 
March  was  set  for  the  date  and  subsequent 
events  proved  that  not  even  the  birthday  of 
famous  St.  Patrick  playing  day  and  date 
was  enough  to  stem  the  tide  of  publicity 
rolled  up  for  the  occasion. 

Lined  Up  the  Merchants! 

The  first  move  was  to  line  up  the  mer- 
chants who,  according  to  some  tear  sheets 
we  have  at  hand,  came  through  one  hun- 
dred per  cent.  Window  carnivals  were 
planned ;  displays  of  the  newest  in  clothing 
by  live  models  on  the  theatre  stage  were 
arranged :  a  couple  was  sought  out  to  take 
part  in  a  stage  wedding ;  a  cash  prize  pool- 
ed for  creation  of  the  best  display,  and  the 
High  School  Band  tied-in  for  a  concert  on 
night  of  opening. 

Cooperation  on  the  part  of  the  "Jones- 
boro Sun"  played  an  outstanding  part  in  the 
campaign  leading  up  to  the  Show,  as  front 
page  tear  sheets  we  have  before  us  testify. 
For  10  days  in  advance  the  paper  came 
through  with  a  well  conducted  story  cam- 
paign which  culminated  in  a  special  style 
show  edition  one  day  before  opening.  Open- 
ing day  drew  a  banner  head  on  the  lead 
story  for  the  day  and  the  issue  following  the 
night  of  the  show  again  featured  a  front 
page  story  under  a  six  column  streamer. 

A  Business  Attracter! 

The  special  fashion  edition  was  as  nicely 
assembled  as  any  ever  brought  to  our  at- 
tention and  again  reflects  the  wholehearted 
cooperation  of  the  newspaper's  able  and 
energetic  advertising  manager  and  his  as- 
sistants. It  is  out  of  the  question  to  do 
justice  to  the  section  with  the  few  samples 
of  ads  which  we  are  reproducing  here  but 
these  will  at  least  serve  to  convey  some  idea 
of  how  every  prominent  merchant  in  town 
subscribed  to  the  event.  What  have  furni- 
ture stores,  drug  stores,  auto  dealers,  a  lum- 
ber company,  an  insurance  agency,  the  city 
water  and  light  plant,  an  optician,  banks, 


laundries,  gas  stations  and  numerous  other 
concerns,  to  do  with  fashions  in  spring 
clothing,  one  may  well  ask,  for  all  those  and 
many  others  were  represented  among  the  12 
pages. 

Not  directly  interested,  of  course,  but 
darned  concerned  about  the  success  of  a 
big  attraction  that  many  merchants  had  put 
their  shoulders  to  in  an  effort  to  stimulate 
trade.  Not  only  would  the  advertisers  reap 
a  percentage  of  benefit  from  an  increase  in 
revenue  to  the  merchants  and  employees 
but  it  was  a  great  opportunity  to  take  space 
in  a  section  that  was  bound  to  receive  wide 
circulation. 

It  wasn't  difficult  to  fit  copy  to  the  ads 
not  directly  concerned  with  spring  fashions. 
Drug  stores  always  have  "spring  tonics" ; 
auto  dealers  are  always  stepping  out  with 
Spring  Models ;  people  interested  in  build- 
ing homes  generally  seek  out  lumber  con- 
cerns in  the  Spring;  Spring  brings  a  heavy 
increase  in  motoring,  hence  a  thought  for 
insurance,  and  the  many  modern  appliances 
in  stock  at  light  and  power  companies  will 
make  Spring  cleaning  easier. 


STAGE  FASHION  SHOW  TONIGHT 

State  Legislature  Passes  Two  Measures  p^™]^ 

RATIFICATIOH     "°°>  h,  n„  p.fa    .LATEST  THEORY  J.  R  S  DEBATE " ~-7^^i OF  SUA  REM 
OF  UK  DUCK    ifiPffiiSS'aSf    ft  LINDBERGH  TEAM  WINS  IN 
MEASURE  HEAR  rEufrgl ^  ffiri  C/1SE  UPLOOES  DISTRICT  hfE  E  T 

" S^I==3ISs DHAFT  BILE  TO' 
'==  =?-=^~u  S.  DMOTEES , 


Another  interesting  angle  to  the  Fashion 
Show  was  that  it  was  not  merely  confined 
to  women's  wear  but  also  featured  the  latest 
styles  in  men's  clothing.  This  move  brought 
in  many  additional  tailors,  shoe,  haberdasher 
and  clothing  store  ads  which  would  have 
been  otherwise  out  of  step  with  the  parade. 

One  paragraph  in  Mack's  letter  tells  the 
whole  story  of  the  opening  night  of  the 
Show.  It  stated:  "Thirty  minutes  after  the 
doors  were  thrown  open  we  had  to  close 
them  again  and  turn  away  more  people  than 
we  could  get  into  the  house,  which  seats 
1,100." 

All  of  which  makes  us  wonder  over  here 
why  Will  and  Elliott  didn't  repeat  the  show 


■  AFTER  THE  FASHION  SHOW  AT 

The  Strand 

AND  WHENEYER  VOETtE  THIRSTY 


Fl  HE  A>  -IMJGHT  RHtil.L-MiME  \- 
FRESH  AIR. 
Il'a  lb*  Slylo  10  K«o  ■  Cast  of  Coa-foU  noai 


Jonesboro  Coca=Cola 
Bottling  Company 


\Tmprrri  s:a>tt?:ii!T* 025?      e=;?rr  - ■  !ty  ■  -eesot 


Decide  This  Spring  To  Do  Your 
Household  Work  With  Electricity 


ELDER  *  STEVENS  SMART  STYLES  FOR 
MEN  FOR  SPRING 

WE  ARE  CO-OPER  tTINC  IN  THE 

FASHION  SHOW 
Strand  R3 


Jonesboro  Xuciuna  ^>m\.  ™-. 


on  the  following  night.  However,  that  was 
their  problem  and  some  existing  circum- 
stances may  have  prohibited  a  second  show- 
ing. It  was,  at  any  rate,  a  tremendous  suc- 
cess and  both  these  showmen  hope  that  other 
Club  members  will  have  the  good  fortune 
to  cash  in  on  a  similar  event. 

Once  again  let  us  call  readers'  attention 
to  the  important  part  played  in  this  cam- 
paign by  the  newspaper.  If  you  have  as 
live  a  newspaperman  in  your  town  as  Mack 
and  Elliott  apparently  have,  contact  him  at 
once  and  explain  the  possibilities  in  store 
for  both  newspaper,  merchant  and  theatre. 
If  your  newspaperman  is  cold  to  the  propo- 
sition, take  a  little  time  off  and  sell  him 
the  idea.  If  he  doesn't  believe  it  can  be  done, 
tell  him  to  write  the  advertising  manager 
on  the  "Jonesboro  Sun."   He'll  tell  'em. 


WE  WOULD  LIKE  TO 
HEAR  MORE  ABOUT  A 
SABLOSKY  NEWSPAPER 

Once  again  it  is  our  pleasure  to  comment 
on  the  flourishing  condition  of  that  com- 
munity newspaper,  "The  North  Philadelphia 
and  Erlen  News,"  published  and  edited  by 
David  R.  Sablosky,  head  of  the  Erlen 
Theatre. 

Headlines  across  the  masthead  announces 
that  the  paper  has  the  largest  circulation  of 
any  weekly  in  North  Philadelphia,  a  matter 
of  33,000  copies  and  150,000  readers.  The 
paper  appears  unique  in  its  field  and  there 
can  be  no  doubt  but  that  it  is  made  to  serve 
as  a  powerful  factor  for  the  Erlen  Theatre. 

If  Manager  Sablosky  will  take  some  time 
off  one  of  these  days  and  tell  us  all  about 
how  he  came  to  establish  his  paper,  his  pres- 
ent plan  of  operation,  etc.,  we  have  an  idea 
that  it  would  make  mighty  interesting  ma- 
terial for  this  department.  We  will  look 
forward  to  hearing  from  him. 


Business  Men  To  Rescue 

Business  men  of  Alpena,  S.  D.,  are  financ- 
ing operation  of  a  motion  picture  show  by 
having  each  member  of  their  association 
pay  into  a  fund  each  week  to  make  up  the 
deficit  caused  by  operating  the  house  on 
Saturdays  and  Sundays  under  a  five  and 
ten  cent  admission  policy.  The  house  is 
aptly  called  the  Dreamland. 


May    21,  1932 


MOTION    PICTURE  HERALD 


REETHS  MADE  DEALS 
WITH  MERCHANTS  FOR 
SPECIAL  ADVERTISING 

Like  many  other  Round  Tablers  these 
days,  Fred  Reeths,  Jr.,  manager  of  the  She- 
boygan Theatre,  Sheboygan,  Wise,  is  work- 
ing every  little  gag  he  can  think  of  to  boost 
trade  and,  at  the  same  time,  keep  down 
overhead  expense  attached  to  special  adver- 
tising. 

For  instance,  three  samples  of  circulars 
we  have  at  hand  did  not  cost  him  a  cent 
outside  of  distribution,  for  reason  that  all 
carried  a  tie-up  ad  with  some  local  mer- 
chant. 

One  was  a  little  3x8  inch  folder  headed 
on  outside,  "How  to  Be  Popular,"  and  at 
bottom,  "In  One  Lesson."  The  inside  copy 
instructed  the  reader  that  this  could  be  at- 
tained by  taking  the  girl  friend  to  "Girl  of 
the  Rio''  at  the  Sheboygan  and  after  the 
show  to  stop  at  a  nearby  shop  and  treat 
her  to  a  Dolores  Del  Rio  Sundae.  Another 


6x8  inch  folder,  announcing  "New  Bar- 
gain Prices  Now  In  Effect,"  was  entirely 
taken  care  of  by  a  drug  store  ad  on  the 
third  page.  Still  another  tied-up  with  a 
dry-cleaning  establishment  advertisement, 
with  theatre  copy  stating,  "Brand  New 
Fords — $23.50 — Would  not  create  any  more 
of  a  sensation  than  'Fireman,  Save  Mv 
Child',  etc. 

Also  note  by  the  accompanying  photo  that 
Reeths  used  a  gorilla  outfit  bally  when  ex- 
ploiting "Rue  Morgue."  The  "gorilla"  was 
hauled  around  town  in  a  small  horse-drawn 
vehicle  that  resembled  a  miniature  circus 
wagon  and   attracted   plenty   of  attention. 

SURPRISED,  WALTER? 


REVIVAL  NIGHTS! 

As  a  means  of  stimulating  business  on  off  nights  many  theatres  have  inaugurated  a  son 
of  revival  idea  in  which  the  patrons  vote  for  several  pictures  released  since  the  inception  of 
talkies.  These  are  then  presented  as  an  added  attraction  to  the  regular  performance  on  specified 
nights. 

Many  of  the  former  "big"  pictures  are  well  worth  running  and  ought  to  find  plenty  of  extra 
dollars  for  the  box  office.  In  most  cases  such  pictures  can  be  bought  at  a  very  low  price,  making 
it  a  practical  idea  all  around. 

We  suggest  that  you  give  a  little  thought  to  "Revival  Nights"  and  see  if  they  can  help  you 
keep  out  of  the  red  during  the  coming  warm  weather. 


So  would  we  if  all  of  a  sudden  we  found  an 

almost  forgotten   picture  of  ourself  on  the  Club 

pages.    It's  Walter   Morris,   in  the  flesh.  (Who 

are   the   pretty   damsels?)     Pardon  our  curiosity. 


FORM  LETTERS  ARE 
SOURCE  OF  PROFIT 
FOR  JOHN  MEDFORD 

A  form  letter  has  been  found  an  excellent 
means  of  bringing  in  patrons  from  both 
local  and  out-of-town  communities  by  John 
Medford,  manager  of  the  Princess  Theatre, 
Oxford,  N.  C. 

This  letter  was  printed  on  regular  theatre 
stationery  by  a  local  printer,  space  left  at  top 
for  insertion  of  name  and  address  by  type- 
writer. Here's  one  that  went  out  and  re- 
turned most  satisfactory  results  on  "Love 
Affair."  Note  that  it's  short  and  to  the 
point : 

"Do  you  remember  what  grand  enter- 
tainment was  offered  in  "Divorcee"  and 
"Strangers  May  Kiss,"  with  Norma 
Shearer?  Well,  we  have  another  picture 
by  the  same  author,  Ursula  Parrott, 
author  of  best-sellers.  It  is  "Love  Af- 
fair," a  Columbia  Picture  with  Dorothy 
Mackaill  in  the  leading  role,  and  it  is 
coming  to  the  Princess  Theatre,  Ox- 
ford, N.  C,  on  March  23-24.  This  is 
certainly  an  event  to  write  about! 

Again  Miss  Parrott  tells  a  story  of 
modern  youth — their  cry  for  freedom — 
their  craving  for  thrillsi — romance — ad- 
venture! A  glamorous  story  in  a  bril- 
liant setting,  acted  by  a  notable  cast. 
Lovely  Dorothy  Mackaill  has  for  her 
leading  man,  Humphrey  Bogart,  re- 
cruited from  the  New  York  stage.  Hale 
Hamilton,  Astrid  Allwyn  and  Jack  Ken- 
nedy play  supporting  roles  and  Thorn- 
ton Freeland  directed. 

Make  it  "your  affair"  to  see  "Love  Af- 
fair" at  the  Princess  Theatre,  Oxford, 
N.  C,  on  March  23-24. 
Sincerely, 

The  Management. 

For  soliciting  trade  from  adjacent  towns 
where  there  are  no  theatres,  Medford  has 
had  better  luck  with  a  letter  such  as  the 
above  than  any  other  kind  of  advertising 
and  is  bringing  it  to  the  attention  of  other 
Club  members  who  may  be  similarly  situ- 
ated. He  mails  the  letters  about  once  a 
week  and  signs  them  with  his  own  name. 

We  hope  the  next  time  he  gets  in  touch 
with  the  Club  he'll  see  that  a  clearer  and 
better  photo  is  enclosed.  We  have  one  or 
two  at  hand  but  all  are  too  faint,  or  lacking 
in  detail,  to  show  you  what  this  Round 
Tabler  has  been  doing.  We  can  see  by  one 
that  he  tied-up  with  the  local  fire  depart- 
ment to  exploit  "Fireman  Save  My  Child," 
and  he  tells  us  that  the  stunt  attracted  wide 
attention  in  Oxford.  The  truck  was  driven 
about  town  in  the  morning  and  evening  and 
made  stops  at  two  schools  during  lunch 
time.  The  picture  went  over  very  well, 
despite  severely  cold  weather. 

Medford  advises  us  that  he  intends  be- 
coming a  regular  contributor  to  this  de- 
partment and  we  hope  he'll  keep  his  word. 
Many  of  our  members  are  located  in  towns 
just  like  Oxford,  as  to  size,  etc.,  and  we're 
sure  his  tips  will  be  appreciated. 


MacPHERSON  OPENING 
NEW  THEATRE  OUT  IN 
NORTHERN  CALIFORNIA 

As  we  pound  out  these  few  words,  Gran- 
ville MacPherson,  proprietor  of  a  new  the- 
atre under  construction  at  Nubieber,  Calif., 
must  be  just  about  ready  to  throw  open  the 
doors  of  his  house  to  a  waiting  public. 

MacPherson's  town  is  one  of  the  more 
recent  developments  in  Lassen  County  and 
the  community  is  all  pepped  up  over  its  new 
playhouse.  The  B.  F.  Shearer  Company  of 
Seattle  has  equipped  the  theatre  with  all 
that  is  modern  and  there's  no  reason  why 
Nubieber  and  all  of  Big  Valley  folk  should 
not  receive  the  best  in  entertainment.  That 
means  that  Mack  will  be  doing  some  stunts 
in  the  way  of  selling  his  shows. 


WARNER-CLEVELAND 
STAFF  RATED  STORY 
ON  CAGNEY  STOP-OFF 

On  none  too  authentic  rumors  that  James 
Cagney,  Warner  star  in  "The  Crowd  Roars," 
would  make  a  short  stop-off  in  Cleveland, 
Ohio,  to  meet  Milt  Jones,  auto  race  driver, 
some  50  men  and  women  were  on  hand  to 
greet  him  when  he  stepped  off  the  train. 
Jones  separated  Cagney  from  the  crowd  and 
the  two  strolled  about  the  platform,  talking 
over  experiences  at  the  Indianapolis  track, 
until  the  conductor  signaled  departure  of 
the  train. 

We're  indebted  to  "Hank"  Harold,  art  di- 
rector of  Warner  Theatres,  for  the  news- 
paper clipping  describing  the  above  inci- 
dent, which  was  good  for  a  three-column 
cut  and  story  in  a  leading  paper.  It  is  as- 
sumed that  Sidney  Dannenberg  engineered 
this  publicity  stunt. 

Which  just  goes  to  prove  that  there  is 
"dough"  hiding  in  every  corner  for  the 
smart  showmen  who  seek  out  those  corners. 
As  we  write  this  bit,  we  are  wondering  how- 
many  other  showmen  would  have  taken  ad- 
vantage of  the  opportunity  of  grabbing  this 
choice  morsel  of  publicity. 


Whatever 
Your  Question 

about  words,  persons, 
places,  look  it  up  in 
The  "Supreme  Authority" 

WEBSTER'S  NEW 
INTERNATIONAL 
DICTIONARY 

452,000  Entries,  2,700  Pages,  12,000 
Biographical  names,  32,000  Geograph- 
ical   subjects,    and   6,000  illustrations. 

Write  for  specimen  pages,  etc.,  men- 
tioning this  magazine,  to 

G.  &  C.  MERRIAM  CO.,   Springfield,  Mass. 


1 16 


MOTION    PICTURE  HERALD 


May    21,  1932 


AD  ARTISTS  FOR  SMALL  CITIES! 


Apparently  an  ad 
ertist  -for  theatres 
outside  large  key 
cities  is  far  from  an 
impossibility.  To 
judge  from  the  type 
of  "flash"  ads  be- 
ing used  at  the  the- 
atres in  Maiden, 
Mass.,  a  good  ad 
artist  is  a  worth- 
while addition  to 
the  theatre's  over- 
head. 

Here  are  three 
group  ads  used  on 
separate  days.  Note 
the  variety  of  style 
and  the  amount  of 
black  ink  employed 
for  the  purpose  of 
making  these  ads, 
apparently,  eye- 
arresting  in  many 
ways. 

The  ad  artist's 
salary  carried  by 
three  theatres  makes 
its  economical  to  all 
three  and  gives  them 
a  marvelous  break 
in  business  -  getting 
ads.  Other  theatres, 
especially  those 
operating  two  or 
more  in  one  town, 
should  investigate 
the  possibilities  of 
such  an  arrange- 
ment. 


ATTRACTIVE  LOBBY 
FEATURED  CAMPAIGN 
MADE  BY  PAUL  SHORT 

An  attractive  lobby  featured  the  selling 
campaign  made  on  "Hell  Divers,"  by  Paul 
Short,  manager  of  the  Melba  Theatre, 
Dallas,  Texas.  It  was  arranged  as  follows : 

The  background  was  snow-white.  The 
title  "Hell  Divers"  and  the  names  Gable 
and  Beery  were  in  red.  All  copy  and  de- 
scriptive adjectives,  the  names  Clark  and 
Wallace  and  the  remainder  of  the  cast  were 
in  dark  blue.  Swooping  planes  flying  in 
formation  served  as  background  for  all  copy 
in  shades  of  light  blue. 

Cutouts  of  Beery  and  Gable  were  placed 
in  the  lobby  in  naval  uniform.  A  naval 
instrument  worth  twenty-five  hundred  dol- 
lars was  displayed  during  the  run  of  the 
picture  with  an  attendant  to  explain  its 
uses  to  patrons.  Several  large  propellers 
and  engines  rounded  out  a  perfectly  ap- 
pointed aviation  lobby. 

There  were  fifty  word  announcements 
daily  over  radio  stations  KRLD  and  WRR 
plugging  the  picture  as  "the  mightiest  epic 
of  the  air." 

Certainly  there  are  some  worthwhile  sug- 
gestions for  lobby  display  in  Short's  con- 
tribution and  we're  passing  it  along  for  the 
benefit  of  those  who  have  yet  to  play  this 
picture. 


HERE'S  A  MERCHANT 
WHO  KEEPS  HIS  EYE 
PEELED  FOR  TIE-UPS 

Somewhat  a  reversal  of  the  usual  situ- 
ation, there's  a  book  store  proprietor  in  New 
York  City,  Charlie  Landau  by  name,  who 
ties  in  with  pictures  without  being  sought 
after  by  any  particular  exploitation  man. 

Recently,  in  connection  with  "Rue  Mor- 
gue," Landau  went  bally  with  a  vengeance 
and  used  a  man  made  up  as  an  ape  at  his 
Beekman  and  Nassau  street  store  to  draw 
attention  to  sale  of  a  75c  edition  of  the  Poe 
book. 

Landau  has  found  that  such  exploitation 
brings  big  sales  on  any  novel  he  features 
in  this  manner,  and  that  it  is  particularly 
unique  in  his  section  (downtown  financial) 
of  the  city.  He's  a  man  who  doesn't  wait 
for  some  manager  to  approach  him  but  acts 
on  his  own  initiative.  Which  is  just  a  re- 
minder that  merchants  are  in  a  receptive 
state  of  mind  for  any  stunt  that  will  increase 
sales. 


Notice  to  Members: 

PLEASE  be  sure  to  notify  the  Chairman 
of  any  change  of  address. 

—THANK  YOU. 


JONES  SAYS  PICTURE 
DID  THE  JOB,  BUT  WE 
GUESS  HE  DID  A  SHARE 

No  doubt  a  number  of  our  members  will 
recall  a  news  item  in  the  trade  press  sev- 
eral weeks  ago  to  the  effect  that  George 
Jones,  manager  of  Loew's  Theatre,  Wil- 
mington, Del.,  had  achieved  the  signal 
honor  of  making  a  success  out  of  a  house 
long  in  the  red.  That  excited  interest  at 
Club  headquarters  and  we  dropped  this 
showman  a  line  to  find  out  what  it  was  all 
about.  His  answer  modestly  stated  that 
product,  not  Jones,  was  entitled  to  all 
honors.  However,  we  still  believe  that  the 
personal  angle  was,  in  a  way,  responsible 
for  what  happened  after  Jones  took  charge 
of  the  house  and  will  therefore  set  down 
just  what  he  did  upon  arrival  in  Wilming- 
ton. 

Territory  and  people  were  all  new  to  him 
when  he  first  set  foot  in  town,  so  the  first 
thing  he  did  was  to  make  a  sort  of  a  survey 
of  the  city,  gathering  most  of  his  informa- 
tion through  conversation  with  storekeepers 
and  other  business  men.  The  sum  total  of 
this  was  a  decision  that  the  situation  sized 
up  more  as  a  community  than  a  city,  and  a 
rather  "ritzy"  one  at  that,,  and  he  proceeded 
to  work  along  that  line. 

He  studiously  avoided  all  street  and  the- 
atre ballyhoo  and  other  exploitation  stunts 
and  concentrated  on  the  newspapers  to  sell 
his  theatre  and  shows.  He  made  daily  trips 
to  the  newspaper  offices,  if  for  nothing  more 
than  to  wish  them  the  time  of  the  day,  and 
became  friendly  with  the  city  editors.  The 
net  result  of  this  today  is  that  he  can  get 
nearly  any  legitimate  story  in  all  papers. 

He  Knows  His  Stuff ! 

He  also  made  it  a  point  to  get  acquainted 
with  as  many  patrons  as  possible,  for  the 
reason  that  they  appear  to  get  a  kick  out  of 
being  able  to  say  hello  to  the  manager  on 
the  way  in  and  tell  him  what  they  think  of 
the  show  on  the  way  out.  Apparently  this 
leads  to  what  can  be  termed  taking  a  per- 
sonal interest  in  the  theatre ;  hence,  he 
spends  as  much  time  as  possible  in  sight 
of  patrons.  This  same  spirit  has  been 
drilled  into  the  usher  staff,  doing  away  with 
that  wooden  soldier  effect  and  making  them 
appear  like  human  beings.  They  help  mid- 
dle-aged people  on  and  off  with  their  coats 
instead  of  saluting  them  and  do  many  other 
little  courtesies  in  a  natural  manner,  using 
their  own  words  instead  of  some  canned 
phrase. 

The  only  stunt  he  ever  pulled  that  really 
made  an  impression,  states  Jones,  was  used 
with  "Hell  Divers"  and  resulted  from  a 
tie-up  made  with  the  Delaware  National 
Guard.  Through  that  organization  he  pro- 
moted an  8,000,000  candle  power  anti-air- 
craft searchlight  for  the  evening  and  placed 
it  in  front  of  the  theatre.  Four  planes  flew 
overhead  during  the  evening,  performing 
all  kinds  of  stunts,  with  sirens  screaming, 
as  the  searchlight  beam  followed  them 
through  the  air.  Jones  thought  the  day  .of 
skygawking  was  over,  but  traffic  was  tied 
up  for  blocks  around  when  this  stunt  was 
staged. 

In  closing  he  still  insists  that  pictures 
made  the  house  what  it  is  today  and  so  we 
won't  argue  that  point.  We  will,  however, 
point  out  that  no  one  but  a  smart  showman 
would  make  as  careful  survey  of  the  town 
as  he  did  before  deciding  upon  operating 
and  advertising  policies.  Apparently,  Jones 
correctly  sized  up  the  situation. 


May    2  1,    193  2 


MOTION    PICTURE  HERALD 


BACKHOUSE  PULLED 
NOVEL  POSTER  GAG 
IN  ENGLISH  HOUSE 

General  appreciation  of  humor  relating  to 
the  Scotch  leads  us  to  pass  along  a  gag  sent 
the  Club  by  John  J.  Backhouse,  manager 
of  the  Kursaal  Kinema,  Southend-On-The- 
Sea,  England. 

He  issued  a  series  of  two  hand  bills,  the 
first  headed,  "Missing"  from  his  home  since 
last  Flag  Day.  Hugh  Seymour,  age  75,  a 
native  of  Aberdeen,  now  believed  to  be  in 
Southend-On-The-Sea.  He  left  home  with  a 
clean  shirt  and  a  one  pound  note,  and  we 
have  reason  to  believe  he  has  changed 
neither.  Where  Is  He?  A  Reward  will  be 
paid  to  anyone  giving  the  information  to 
his  discovery.  Report  immediately  to  Man- 
ager, Nearest  Cinema. 

The  second  bill  was  headed  "Found !" 
Balance  of  copy  read,  "The  management  of 
the  'One  Bright  Spot'  are  glad  to  inform 
their  patrons  that  Hugh  Seymour  was  found 
in  their  Kinema  on  Monday  night  last.  On 
being  interviewed  by  the  'Sporting  Tines'  he 
stated  he  is  Not  Missing  a  single  perform- 
ance at  this  popular  theatre.  He  laughed  at 
his  long  walk  from  Aberdeen,  saying  he 
would  go  miles  to  see  a  good  program.  The 
reason  I  selected  the  Kursaal  is  because 
Hugh  (accent  on  U)  Seymour  at  the  Kur- 
saal Kinema." 

We  also  have  other  evidence  at  hand  of 
Backhouse's  advertising,  consisting  of  sev- 
eral attractive  teaser  one-sheets  on  several 
pictures.  They  are  done  in  blacks,  blues, 
reds,  greens,  etc.,  with  striking  originality 
as  to  copy.  The  Club  will  be  glad  to  hear 
more  about  stunts  pulled  by  its  English 
representative. 


HARTMAN'S  AD! 


Daillard  On  Job 

W.  W.  Daillard,  recently  named  manager 
of  advertising  and  publicity  for  Publix-Du- 
binsky  theatres  in  Kansas  City,  recently 
conferred  with  Barney  Dubinsky  for  formu- 
lation of  a  publicity  plan. 


Here's  an  attention  arresting  ad  that  was  re- 
cently run  by  H.  L.  Hartman,  manager  of  the 
Fox  Theatre,  San  Diego,  Calif.,  and  which,  we 
understand,  brought  excellent  returns  to  the  box 
office.  He  chose  to  let  Barrymore  dominate  the 
copy.  Contrasting  entertainment  was  offered  by 
way  of  a  two  reel  Chase  comedy. 


Premiums  That  Sell  Seats! 

Onyx  Marbelette 
Cutlery 

Fire  Proof — Stainless  Steel — 
Rust  Proof 

— and  here's  another  offering: 

Fragile  and 
Dainty 

■ 

JAPANESE 
LUNCHEON  SET 

Beautifully  Hand-Painted 

Your  Lady  Patrons  Will  Rave 
About  It! 

Chas.  H.  Streimer,  Sales  Mgr.  j  Name   Theatre  

Streimer  Ad-Service  |  Address  c;ty  state 

352  W.  44th  St.,  N.  Y.  C.  |  wl||ow  Ware  r-j  0nyx  Marbelette  Cutlery  □ 
Gentlemen:  '  Japanese  Set  □  Dinner  Ware  □ 
Please  send  me  further  information.   |   MAIL  THIS  COUPON  AT  ONCE  


WARNER  PUBLICITY 
STAFF  IN  NEW  YORK 
USING  'TALKIEGRAM' 

Warner  Bros,  publicity  department  in 
New  York  City  recently  inaugurated  a  nine 
weeks  "Talkiegram"  stunt  in  order  to  gauge 
audience  preferences. 

A  two-week  advance'  trailer  announce- 
ment explains  the  stunt  and  lists  the  awards, 
which  will  be  given  those  who  correctly 
identify  unnamed  portions  of  pictures  run 
off  on  films  played  during  the  nine  weeks. 
"Why  Warner  product  is  enjoyable"  is  also 
a  subject  for  comment  by  participants.  Re- 
plies will  be  used  to  prepare  future  adver- 
tising copy. 

The  above  is  based  upon  the  idea  of  fur- 
nishing an  incentive  to  people  to  attend 
consecutive  performances  and  appears  prac- 
tical only  when  used  by  a  producer  organi- 
zation. However,  it  was  a  good  stunt  and 
if  some  one  will  volunteer  information  just 
how  the  idea  can  be  used  by  an  exhibitor 
who  plays  a  variety  of  company  product, 
we'll  gladly  pass  the  word  along. 

Abelson  At  Omaha 

Art  Abelson,  former  South  Dakota  dis- 
trict manager  for  Publix  with  headquarters 
at  Minneapolis,  has  been  transferred  to 
Omaha,  Neb.,  from  where  he  will  look 
after  Publix  houses  in  Grand  Island,  Hast- 
ings, Columbus  and  Kearney.  These  cities 
were  formerly  a  part  of  the  district  super- 
vised by  Gerald  Gallagher  but  will  now  be 
split  between  the  two  men..  The  division  is 
under  control  of  Evert  R.  Cummings. 


HOLIDAYS 

Webster  defines  "holiday"  as  a  day  of  ex- 
emption from  labor,  of  rest  or  diversion — a 
period  of  recreation. 

A  period  of  recreation — the  masses  of  to- 
day seek  their  recreation  in  motion  picture 
theatres ;  therefore,  every  holiday  has  a  par- 
ticular value  to  an  exhibitor  ...  in  a  great 
many  cases,  special  matinees  are  held — holi- 
day prices  are  charged,  and  it  therefore  be- 
hooves every  manager  and  every  exhibitor 
to  avail  himself  of  every  aid  to  attract  at- 
tention to  his  theatre  during  a  holiday — to 
carry  out  the  holiday  spirit  and  to  encour- 
age the  maintenance  of  its  observation  .  .  . 
there  are  various  ways  to  do  this — special 
holiday  programs  arranged,  embodying  sub- 
jects that  are  symbolic  of  that  particular 
holiday — decorating  the  lobby  and  theatre 
properly  .  .  .  special  holiday  borders  on  ads, 
programs,  trailer  announcements  and  speak- 
ing of  trailer  announcements,  one  of  the 
most  effective  means  of  creating  holiday 
spirit  is  a  holiday  trailer,  especially  if  it  is 
built  to  carry  out  the  spirit  of  that  par- 
ticular holiday,  embodying  symbolic  music, 
illustrations,  copy,  etc.  .  .  .  for  instance,  I 
saw  one  on  Memorial  Day  which  was  splen- 
didly done,  embodying  beautiful  symbolic 
illustrations,  living  figures,  music,  a  stir- 
ring message  delivered  by  an  offstage  voice 
and  bugler  playing  Taps  as  the  poppies  in 
Flanders  Field  and  the  crosses  on  the 
graves,  move  slowly  in  the  background.  .  .  . 
There  was  a  time  when  only  the  biggest 
theatres  put  on  special  holiday  presentations, 
but  with  the  advent  of  sound  it  is  now  pos- 
sible for  any  theatre  man  to  put  on  a  very 
excellent  holiday  program.  ...  So  start  out 
with  the  next  holiday,  Memorial  Day.  Start 
working  on  it  now,  build  it  up,  make  it 
mean  extra  dollars  to  your  box  office.  It 
will,  if  you  get  behind  it  and  push  it. 


I  18 


MOTION    PICTURE  HERALD 


May    21,  1932 


Keeping  Up  With  The  Times! 


By  GUY  JONES 


Should  you  decide 
fo  inject  novelty  into 
your  displays,  do 
not  emphasize  it  too 
much  or  your  as- 
sistant will  be  mak- 
ing the  signs  do 
hand-springs.  In  this 
case,  maybe  the 
brilliant  up-and-com- 
ing young  showman 
at  the  right  may 
have  the  correct 
slant. 


MORE  \  JS? 


BOB  ENOCH  ANOTHER 
CLUB  MEMBER  WHO  CAN 
PROMOTE  NO-COST  ADS 

We  note  that  Robert  T.  Enoch,  manager 
of  the  Strand  Theatre,  Parkersburg,  West 
Va.,      another  one  of  those  showmen  who 
can  go  out  among  local  merchants  and  pro- 
mote newspaper 

F|L vL  "r"  ~  1    display  advertising 

ML  1^  L"'"«»  at  no  cost  to  thea- 
tre other  than  a 
few  guest  tickets. 

One  of  the  ads 
shown  here  will 
convey  a  good  idea 
of  what  this  Round 
Tabler  is  getting 
away  with.  The 
ad  ran  almost  the 
full  length  of  the 
page  and  you  will 
note  that  mats  and 
copy  pertaining  to 
Dietrich  and 
"Shanghai  Ex- 
press" practically 
stole  the  whole  lay- 
out. The  few  inches 
of  copy  we  cropped 
at  the  bottom  car- 
ried small  type  and 
store  signature. 

Another  large 
three  -  column  ad 
before  us  discloses 
that  fifty  per  cent 
of  the  space 
plugged  "Passion- 
ate Plumber"  and 
that  a  guest  ticket 
would  be  given  free 
of  charge  by  merchant  with  every  pair  of 
"Foto  Fan"  stockings.  Still  another  half- 
page  ad  tied  up  "Shanghai  Express"  with 
the  opening  of  a  new  dry  cleaning  com- 


pany. Guest  tickets  were  offered  as  an  in- 
centive to  new  customers.  We  also  note 
that  he  succeeded  in  grabbing  a  generous 
slice  of  an  ad  inserted  by  a  department 
store  for  a  plug  on  a  Laurel-Hardy  comedy, 
with  no  mention  of  any  tie-up  at  all. 

Looks  as  though  Enoch  will  be  giving 
some  competition  to  Pennsylvania  Harry 
Stern  in  the  costless  ad  racket.  That's  good, 
and  maybe  it  will  pep  up  some  of  the  other 
fellows  in  this  organization  in  the  matter 
of  showing  their  hand.  Send  in  examples  of 
your  work,  Club  members,  and  we'll  pass 
along  the  dope.  If  you  are  good  enough 
salesmen  to  grab  half  space  in  merchants' 
ads  for  a  few  guest  tickets,  it's  certainly 
worth  trying  out  these  days. 


Baltimore  Bouquets 


SATURDAY 

THE  SURPRISE  STORE  { 

i 

I 
l 

.i 


Civet 
GUEST  TICKETS 

One  "Gueil  Ticket"  With  Each 
2  Pair  Bo*  of 
FOTO  FAN 
THE  SCREEN  STAR  STOCKING 

The  favorite  silk  slocking  of  Hollywood  . 
for  sheer  beauty  .  .  .  forquallty  .  .  .  f 


Bouquets  are  being  bestowed  these  days 
on  Bill  Saxton,  M.  A.  Mechanic,  Louis 
Rome,  Fred  C.  Schanberger  and  Arnold 
Stoltz  for  their  parts  in  bringing  about  the 
Sunday  show  victory  at  the  polls  a  short 
time  ago. 


PRESTON  WITH  RANDFORCE 

Lew  Preston,  formerly  managing  director 
of  the  Academy  of  Music,  Skouras  house 
on  14th  Street,  New  York  City,  has  joined 
the  Randforce  circuit  of  Brooklyn,  N.  Y.,  as 
a  division  man.  Theatres  in  the  Ridgewood 
section  of  the  city  under  his  supervision 
include  the  Ridgewood,  Parthenon,  Maspeth, 
Lefferts,  Glenwood,  Embassy,  Cross  Bay  and 
Alhambra.  He  will  make  his  headquarters 
at  the  Ridgewood. 

Preston  entered  showbusiness  back  in  the 
days  when  vaudeville  was  outsmarting  films 
and  has  since  held  important  positions  with 
many  of  the  leading  circuits  in  New  York 
City,  Brooklyn  and  on  Long  Island. 


Chas.  Carrol 


CHARLIE  CARROLL  IS 
PUTTING  OVER  SHOWS 
AT  AUDUBON  THEATRE 

Back  in  -  harness  again  at  the  Audubon 
Theatre,  New  York  City,  Charles  P.  Car- 
roll, well  known  New  York  and  New  Jer- 
sey showman,  has  been  busily  engaged  with 
the  selling  of  enter- 
tainment to  Manhat- 
tanites  who  live  in 
the  neighborhood  of 
Broadway  and  165th 
street. 

One  of  the  main  at- 
tractions at  the  Audu- 
bon in  recent  months 
was  Ed  Lowry,  whose 
novel  presentations 
were  enthusiastically 
received  by  a  ma- 
jority of  patrons. 
While  there  an  Ed 
Lowry  Club  was  start- 
ed and  a  considerable  membership  was  ob- 
tained among  the  school  pupils.  Recruits 
w  ho  could  sing,  dance  or  play  some  instru- 
ment were  sought  out  and  divided  into 
class  squads  of  four  and  a  Captain.  Special 
prizes,  contests,  entertainment  and  various 
gifts  featured  each  weekly  Saturday  morn- 
ing program.  Club  members  were  admitted 
for  15c. 

Carnival  Week  and  the  progressive  pres- 
entation of  a  12-unit  program  has  been 
another  feature  of  Audubon  shows  since 
Carroll's  arrival.  Here,  for  instance,  is 
what  appeared  on  one  of  the  vaude-style 
heralds  issued  for  the  occasion:  "1.  Sol. 
Kline,  leads  the  Variety  Vaudeville  Orches- 
tra ;  2.  The  Girl  in  the  Tonneau,  a  Riot  of 
Comedy ;  3.  Giants  of  the  Jungle,  You'll 
Like  This  One ;  4.  Villain's  Curse,  Just  a 
Funny  Cartoon ;  5.  Current  News  Events ; 
6.  The  Menace,  Edgar  Wallace's  Last 
Work;  7.  Serlany  Four,  Roman  Posing  and 
Aerial  Novelty ;  8.  Joe  Wong,  the  Chinese 
Crosby-Colombo- Vallee ;  9.  Foster  &  Van, 
Dark  Rhythm ;  10.  Jones,  and.  Lee,  and 
Their  Own  Little  Show;  11.  Charlie  Foy, 
Last  of  the  Famous  Foy  Funsters ;  12.  Bob 
Alton's  Dainty  Dozen."  And  you  have 
what  was  billed  as  the  Golden  Dozen  and  a 
"Wow  of  a  Show." 

The  Audubon  is  also  sending  out  each 
week  a  newsette  called  the  "Broadway 
Bumble  Bee,"  which  contains  theatre  gos- 
sip, scene  cuts,  fan  notes,  etc.  It's  a  newsy 
little  publication  and  looks  as  though  it 
might  be  aptly  filling  the  want  in  that 
direction. 

We  also  hear  that  Carroll  has  a  circulat- 
ing library  gag  in  effect  at  his  house 
whereby  patrons  may  obtain  books  without 
any  charge  other  than  paying  admission  to 
the  theatre.  We'd  like  to  hear  more  about 
this  if  Charles  P.  can  find  time  to  put  us 
wise.  Just  as  soon  as  we  can  pick  up  the 
information  it  will  be  passed  along  to  others. 
In  the  meantime  we'll  wish  him  continued 
success. 


The  Cohens  and  Kellys 

The  thousands  of  Cohens  and  Kellys  in 
the  New  York  City  telephone  directory  in- 
spired the  Mayfair  Theatre,  RKO  first  run 
house,  to  circularize  the  names  when  ex- 
ploiting "Cohens  and  Kellys  in  Hollywood." 
The  letter  pointed  out  the  advantages  of 
taking  a  trip  through  the  Movie  City  with 
the  famous  pair  of  comedians  and  an  en- 
closed "Studio  Pass"  entitled  members  of 
the  Cohen  and  Kelly  Association  to  see  the 
picture  upon  payment  of  regular  admission. 


May    2  1, 


19  3  2 


MOTION    PICTURE  HERALD 


I  19 


ALL  ABOARD  FOR  A  FREE  VACATION 
STUNT;  PLAN  YOUR  CAMPAIGN! 


!f  You're  Interested  in  Promoting 
One  of  These  Popular  Affairs, 
Now  Is  the  Time  for  Tie-ups 
With  Hotels  and  Transports 

Now  that  vacation  time  is  just  around  the 
corner,  many  managers  will  be  thumbing 
over  their  campaign  books  to  refresh  memo- 
ries on  that  "Free  Vacation — Popularity" 
stunt  which  proved  so  successful  the  last 
time  it  was  promoted.  To  serve  as  a  re- 
minder we  are  submitting  a  plan  followed 
out  last  summer  by  Thomas  D.  Sorerio, 
Warner  showman,  who,  at  that  time,  was 
working  in  the  C.  J.  Latta  Ohio  division. 
Changes  can  be  made  to  suit  local  condi- 
tions, but  we  believe  the  backbone  of  the 
scheme  can  be  applied  to  most  any  locality. 

The  First  Steps 

The  first  steps  to  take,  of  course,  are  to 
pick  your  resort,  cruise,  or  what  have  you, 
and  then  arrange  for  tie-ups  with  both  ho- 
tel or  steamship  and  the  transportation 
company.  Your  locality  will  naturally  de- 
termine to  a  considerable  extent  a  trip 
which  will  be  of  interest  to  your  patrons. 
It  is  generally  agreed  upon  that  a  change 
of  climate  carries  a  strong  element  of  ap- 
peal to  most  people.  If  you  are  located  in 
the  South  a  trip  North  becomes  logical ;  if 
in  the  inland  North,  the  seashore  becomes 
attractive.  Likewise  the  mountains  for 
those  who  breathe  salt  air  the  year  around. 
And  don't  forget  that  the  big  cities  hold  a 
strong  attraction  for  those  who  have  to 
spend  practically  all  of  the  year  in  the 
smaller  towns  and  cities  and  the  country. 

Cooperation  Assured 

Judging  from  results  of  past  tie-ups  made 
with  resorts  and  transportation  concerns, 
those  in  charge  have  shown  their  willing- 
ness to  fully  cooperate  in  every  possible 
way  toward  the  success  of  the  scheme  in 
lieu  of  the  advertising  received.  The  plan 
used  last  summer  by  the  Warner  man- 
agers out  in  Ohio  called  for  four  free  vaca- 
tions. The  point  of  destination  chosen  for 
the  winners  was  the  new  Netherland-Plaza 
Hotel,  Cincinnati,  which  is  said  to  be  the 
very  last  word  in  modern  hostelries.  A  de- 
scriptive letter,  setting  forth  all  advantages 
of  a  week  spent  at  this  hotel,  was  sent  to  all 
managers  in  the  division,  so  that  they  could 
disclose  the  necessary  information  to 
patrons  and  as  material  to  use  for  news- 
paper readers,  etc.  Pamphlets  were  also 
supplied  by  the  hotel  management. 

Stipulations 

The  contest  opened  June  28  and  closed 
July  25  and  it  was  stipulated  that  the 
winners  must  use  their  privileges  before 
September  15.  Ballots  for  votes  to  be  cast 
for  the  favorites  were  distributed  at  the 
box  office  by  the  transportation  company 
and  through  a  number  of  merchants.  In 
the  campaign  outlined  here  four  free  trips 
were  given.  This,  of  course,  is  entirely  op- 
tional and  depends  upon  local  conditions. 

While  the  box  office  was  the  main  source 
of  ballots,  each  good  for  10  votes  when  an 
admission  was  purchased,  it  was  arranged 


Tom  Wear,  who  was  in  charge  of  the 
Warner  house  at  Elyria,  Ohio,  at  the  time 
this  stunt  was  put  over,  and  lateiy  with 
Smalley  Theatres,  Cooperstown,  N.  Y.,  tells 
us  that  he  tied  up  with  the  local  dealer  in 
Lincoln  automobiles  for  the  free  transporta- 
tion of  the  winners  to  Cincinnati,  a  matter 
of  300  miles,  in  a  sedan  car.  In  exchange 
he  gave  the  dealer  credit  on  screen  and 
in  other  advertising  matter.  This,  in  addi- 
tion to  promoting  over  $100  worth  of  sport 
clothing  and  accessories  for  the  most  popu- 
lar girl. 


with  the  bus  company  to  have  all  ticket 
stubs  act  as  a  two-for-one  when  accom- 
panied with  a  paid  admission.  The  com- 
pany served  as  a  carrier  for  people  in  a 
number  of  adjacent  cities  and  made  up  some 
20,000  eight  by  four  inch  cards  for  distri- 
bution during  run  of  contest.  One  side  of 
the  card  plugged  the  bus  concern  and  the 
other  carried  the  following  copy:  "Winners 
of  the  Warner  Bros.  Ohio  Theatres  Vaca- 
tion Trips  Will  Ride  Colonial  Stages.  Vote 
Now  for  Your  Favorite."  All  stages  car- 
ried a  banner  on  backs  and  it  was  arranged 
to  have  one  bannered  on  both  sides  routed 
through  the  city  during  certain  hours  of 
the  day,  parking  in  front  of  the  theatres 
at  intervals.  Photographs  and  other  mate- 
rial were  also  sent  to  theatre  for  lobby 
display. 

Several  Tie-ups 

A  local  newspaper,  merchants  and  a  com- 
mercial photographer  were  also  tied-in  for 
their  parts  in  the  campaign.  The  paper  was 
sold  on  the  idea  of  running  ballots  in  each 
issue  for  duration  of  contest,  each  good 
for  10  votes  when  cut  out  and  presented 
at  the  box  office.  On  the  final  week  of  the 
contest,  in  connection  with  a  drive  made 
by  the  paper  on  subscription,  it  was  ar- 
ranged to  give  certificates  good  for  250 
votes  to  all  those  subscribing  to  the  paper 
for  one  year,  500  votes  for  two  years  and 
1,000  for  three  years.  The  paper  was  also 
tied  in  for  the  insertion  of  readers  on 
standing  of  contestants. 

The  merchants  were  tied-up  for  the  pur- 
pose of  securing  free  of  charge  several 
articles  for  use  by  the  winners  when  mak- 
ing the  trip.  These  included  summer  sport 
suits,  traveling  bags,  golf  bags,  golf  clubs, 
sport  shoes  and  other  awards.  Ballots  were 
also  distributed  by  the  merchants,  each  good 
for  10  votes  on  a  sale  involving  50  cents 
or  over.  It  was  arranged  to  deposit  these 
ballots  in  a  box  provided  for  this  purpose 
in  the  theatre  lobby.  It  is  thought  practical 
to  'have  this  box  in  the  inner  lobby  rather 
than  on  the  outside. 

Obviously  an  inside  ballot  box  would 
work  in  closer  harmony  with  the  box  office. 

The  tie-up  with  the  photographer  was 
made  for  the  purpose  of  taking  photos  of 
the  leading  contestants  each  week.  These 
were  displayed  in  the  theatre  lobby  or,  as 
in  some  cases,  used  by  newspapers  to  illus- 
trate a  story. 

Trailers,  Lobby,  etc. 

So  far  we  have  briefly  touched  on  the 
promotional  end  of  the  campaign,  its  ad- 


Contact  Your  Merchant-Friends 
For  Outfits  for  the  Winners; 
Call  On  Your  Newspaper  Edi- 
tor and  Pave  Way  for  Stories 

vertising  angles  and  methods  of  balloting, 
and  we  now  come  to  the  subject  of  trailers 
and  other  sales  work  done  by  the  theatre. 
Two  trailers  were  used,  one  in  explanation 
of  the  trips  and  the  other  to  plug  the  hotel. 
Both  were  made  up  at  no  cost  to  the  house. 

In  order  to  maintain  interest  among  the 
entries  contact  was  regularly  established  by 
personal  letters.  Following  is  a  copy  of 
one : 

"Dear  Miss  Blank :  In  checking  over  the 
votes  cast  in  Blank  Theatre's  Popularity 
Contest,  I  find  that  350  votes  have  been  cast 
to  your  credit.  In  this  contest  we  are  mak- 
ing 27  awards,  including  two  vacation  trips, 
all  expenses  paid,  to  Cincinnati  via  Colonial 
Stages.  (Number  of  awards  depends  on 
supplementary  tie-ups.)  Among  the  awards 
there  are  (then  list  whatever  you  have  be- 
sides trips).  May  I  suggest  that  you  call 
and  see  me  personally  at  the  theatre,  bring- 
ing with  you  a  recent  photograph  of  your- 
self." 

Blackboard  Important 

Along  with  the  photographs  of  contest- 
ants in  the  lobby,  with  names  printed  un- 
derneath, a  blackboard  was  used  to  record 
the  standings  from  day  to  day.  This  was 
made  about  the  size  of  a  three-sheet  and 
large  enough  to  carry  20  or  more  names. 
Since  the  board  is  the  barometer  of  your 
contest,  it  appears  advisable  to  make  it  as 
live  as  possible,  changing  names  and  copy 
each  day  and,  if  practical,  having  a  baby 
spot  play  on  it.  It  goes  without  saying  that 
it  should  be  given  a  prominent  place  in  the 
lobby. 

Your  Own  Ideas 

There  will  be  many  other  ideas  which  will 
come  up  for  consideration  while  planning 
a  campaign  such  as  outlined  above.  Some 
may  be  able  to  effect  a  gathering  of  all  con- 
testants on  the  stage  one  day  of  each  week ; 
if  not  all,  then  the  leaders,  but  it  seems 
advisable  to  get  as  many  as  possible,  for 
there  may  be  some  girl  low  in  standing  who 
may  have  enough  stage  personality  to  put 
her  up  among  the  winners. 

The  merchant  tie-ups  will  also  come  in 
for  a  big  share  of  the  campaign.  The  more 
awards,  the  more  important  the  contest  be- 
comes, and  advertising  should  more  than 
compensate  for  cost  of  the  gifts.  It  might 
also  be  arranged  to  make  a  lobby  display 
of  several  articles. 

Now's  the  Time! 

At  any  rate,  the  Warner  boys  out  in  Ohio 
proved  that  the  stunt  can  be  made  a  money- 
maker for  theatres,  and  so,  with  their  com- 
pliments, we're  passing  this  skeletonized 
plan  along  to  club  members.  Vacations  will 
begin  in  another  month  or  so  and  it's  not  too 
early  to  lay  the  foundation  work  for  your 
Free  Vacation  Contest.  It's  an  excellent 
opportunity  to  get  out  and  hit  the  firing  line 
and  find  out  how  good  a  promoter  you  are. 


120 


MOTION    PICTURE  HERALD 


May    2  1,    193  2 


James  T.  Grady 
Jay  H.  Guthrie 
Harry  R.  Himes 
Nat  Holt 
Wayne  T.  Jenkins 
Elmer  W.  Johnson 
William  Kays 
Frank  V.  Kennebeck 
Frank  V.  King 
C.  T.  Kraegel 
Garry  Lassman 
A.  H.  Lawter 
J.  R.  Long 
Joseph  Lourie 


Orestes  Maoris 
Wallace  Nordby 
Weldon  Parsons 
Paul  G.  Robinson 
David  R.  Sablosky 
Nat  Salander 
S.  R.  Scott 
David  Silverman 
Alice  Simmons 
Bill  Slater 

Charles  C.  Stanfield 
Jack  Suckstorff 
W.  M.  Troxell 
Lawrence  P.  Weaver 


BIRTHDAY  GREETINGS 

Wally  Allen 
R.  E.  Archibald 
Albert  F.  Avery 
Kenneth  P.  Behr 
Steve  Bennis 
William  E.  Burton 
Robert  C.  Cannom 
Carroll  Coffell 
R.  P.  Couger. 
Burton  J.  Coughlan 
J.  Glenn  Caldwell 
Pedro  Gelabert,  Jr. 
Germain  Germain 
Benjamin  Gold 


HOLLYWOOD  PREMIERE 
HELD  IN  WASHINGTON 
ON  "BATTALION"  FILM 

Residents  of  Washington,  D.  C,  were  re- 
cently treated  to  a  real  old-fashioned  Holly- 
wood Premiere  when  Universal  decided  to 
stage  the  World's  first  showing  of  "Doomed 
Battalion"  in  the  nation's  capital.  Accord- 
ingly the  home  office  exploitation  staff,  as- 
sisted by  special  exploiteer  Eddie  Hitch- 
cock, supervised  the  opening  campaign  and 
received  splendid  support  from  Ralph 
Ravenscroft,  manager  of  the  Rialto  Theatre, 
and  Rodney  Collier,  its  publicity  director. 

A  news-review  of  the  event,  large  photos 
of  dignitaries  who  attended  the  event  and 
other  newspaper  stories  attest  the  interest 
which  three  leading  newspapers  of  the  city 
displayed  in  the  event.  It  was  not  treated 
as  a  theatre  opening  but  as  an  important 
social  happening  among  those  prominent  in 
political  and  civic  life  of  the  Capital.  A 
column  and  a  half  story  in  the  "Post" 
listed  Cabinet  members,  Ambassadors,  mili- 
tary and  naval  attaches  of  all  legations, 
members  of  the  Senate,  and  many  other 
political  people  of  note  among  those  who 
received  special  invitations. 

The  75  piece  band  of  the  local  Veterans 
of  Foreign  Wars  was  promoted  for  a  march 
through  the  main  streets  of  the  downtown 
section,  later  playing  for  one  hour  in  front 


of  the  theatre  for  the  opening  ceremonies. 
A  local  military  post  cooperated  to  the  ex- 
tent of  loaning  searchlights  for  the  projec- 


tion of  giant  beams  of  light  into  the  skies. 
A  special  police  detail  was  on  hand  to  keep 
the  crowd  in  order.  Local  newspapers  as- 
signed cameramen  to  take  shots  of  the  cele- 
brities entering  the  theatre. 


The  advance  campaign  included  circulari- 
zation  of  important  Italian,  Austrian  and 
German  individuals  and  societies,  high 
schools  and  clubs ;  house  to  house  distribu- 
tion of  heralds ;  distribution  of  special  blot- 
ters in  office  buildings ;  novelty  dodgers  with 
imitation  stick  of  dynamite  and  copy, 
"Blown  To  Bits,"  in  office  buildings  and 
parked  cars ;  newspaper  campaign  ten  days 
ahead  with  slogans  such  as  "Watch  for  the 
World  Premiere — The  Picture  Terrific — 
The  All  Quiet  of  1932,"  etc. ;  ads  for  $3  top 
opening  run  far  enough  in  advance  to  sell 
out  to  the  society  people ;  front  decorated 
with  flags  of  all  nations ;  drive  on  foreign 
population  due  to  international  cast  of  pic- 
ture ;  plugs  over  radio ;  tickets  and  awards 
for  best  100  word  dispatches  as  outlined  in 
newspaper  stunt ;  classified  tie-up,  and 
numerous  window  tie-ups. 

Many  campaigns  on  this  picture  will  be 
based  on  work  outlined  in  the  above  para- 
graphs. There  are  any  number  of  sug- 
gestions that  can  be  adapted  to  other  cos- 
mopolitan cities  or  scaled  down  to  suit  local 
conditions.  Comb  through  them,  if  this  one 
is  on  your  list,  and  file  the  ideas  away. 


Leon  Levy  in  L.  A. 

Leon  Levy,  formerly  associated  with  the 
United  Artists  and  Western  Theatres,  Los 
Angeles,  has  been  placed  in  charge  of  the 
Los  Angeles  district  of  Warner  houses. 


BODIE  ENLISTED  THE 
ONE  AND  ONLY  COXEY 
TO  EXPLOIT  PICTURE 

If  any  of  our  members  think  that  the 
Coxey  Army  was  a  myth  we're  here  to  let 
you  know  that  the  one  and  only  Coxey  is 
no  less  than  the  Mayor  of  Massillon,  Ohio, 
where  Harry  F.  Bodie  manages  the  Lincoln 
Theatre  for  the  Brothers  Warner. 

We  have  a  newspaper  clipping  before  us 
showing  the  famous  Mr.  Coxey  all  dolled 
up  in  a  Fireman's  outfit  and  presumably 
plugging  "Fireman  Save  My  Child,"  as  the 
caption  intimates.  But  it  then  goes  on  to 
explain  that  "Joe  Brown  had  nothing  on 
him  when  he  was  a  volunteer  sixty  years 
ago  in  Danville." 

Coxey  is  a  well  known  personality  out 
his  way  and  Bodie  tells  us  that  he  is  a 
candidate  for  next  president.  We  can  well 
believe  that  the  photo  received  its  share  of 
attention. 

Bodie  has  a  man's  size  job  on  his  hands 
out  in  his  neck  of  Ohio  and  we'll  be  in- 
terested in  learning  how  he's  making  out. 
What  it  takes  to  put  a  shoulder  to  the  wheel 
he's  got,  and  we  and  all  his  fellow  Ronnri 
Tablers  wish  him  success. 


GEORGE  ROTSKY  USED 
BIG  GUNS  IN  CAMPAIGN 
WAGED  ON  ARLISS  FILM 

A  full  page  announcement  in  all  English 
papers  in  the  city  was  the  big  gun  fired  in 
campaign  made  on  "Man  Who  Played  God," 
by  George  Rotsky,  veteran  show-manager 
of  the  Palace  Theatre,  Montreal,  Canada. 
Headlines  in  red  ink  screamed,  "It  Will 
Live  in  Your  Memory  Forever — George 
Arliss,"  and  name  of  theatre.  He  also  used 
large  display  ads  in  all  Montreal  French 
newspapers  and  the  Jewish  Adler,  follow- 
ing the  big  shot  with  three  column  ads 
which  ran  the  length  of  the  page. 

Rotsky's  confidence  in  the  drawing  power 
of  the  picture  was  justified  by  a  gross  that 
went  considerably  above  the  house  average, 
during  the  week  that  Lenten  season  took  its 
toll  at  all  theatres. 

Several  years  ago  we  used  to  receive 
interesting  material  from  this  showman  on 
the  art  of  showmanship  and  we're  glad  to 
be  in  touch  with  him  again.  We  know  of 
no  one  better  qualified  to  make  worthwhile 
suggestions  and  hope  that  he  will  find  time 
to  drop  the  Club  a  line  now  and  then. 


LIKES  BAND  WAGON! 


From  what  we  hear  about  W.  T.  A.  Webb, 
manager  of  Smalley's  Sidney  Theatre,  Sidney, 
N.  Y.,  he's  "just  c-r-a-z-y"  about  the  big  sound 
truck  pictured  above.  It's  the  regular  company 
bally  that  makes  the  rounds  of  the  Smalley 
Circuit  and  you  can  believe  us  when  we  tell 
you  that  Webb  let  the  whole  town  know  it  was 
around  when  it  recently  paid  Sidney  a  two- 
day  visit. 


May    2  1,    193  2 


MOTION    PICTURE  HERALD 


121 


YOUR  SPRING  CLEANING  CHART! 


EXTERIOR 

LIGHTING 

MAINTENANCE 

Banners  and  Cards 

Automatic  switches 

Accounting  systems 

Color  Hoods 

Batteries 

Chewing  Gum  remover 

Electric  Signs 

Cove  1  ig  h  ti  n  g 

Cutout  machines 

F y4"^ pi r  l    Ann  ihacq 

Decorative  Lamps 

Date  strips 

Flashers 

Dimmers 

Disinfectants 

Floodlights 

Directional  Signs 

Film  cement 

General  Illumination 

Emergency  lighting  systems 

Floor,  tile  cleaners 

Interchangeable  Letters 

Exit  signs 

Janitor  supplies 

Lam  ps 

Fi  vti  i  ro c 

1  i  [  Fi  n  f  ^  n  tc 

Marquee 

Fuses 

Metal  polish 

Neon  Signs 

Lamps 

Programs 

Poster  Frames 

Orchestra  lights 

Safety  ladders 

Panel  boards 

Slides 

LOBBY 

Switch  boa  rds 

Ti  f~  I'd  "He 
1  1  ^  Kg  1  b 

Box  Office  Safe 

Wiring 

Trailers 

Brass  Rails' 

Uniforms 

Bulletin  Boards 

Vacuum  cleaning  equipment 

^nange  iviaKers 

■  i  1 1  -j    id    1 1 1 c    iiiiic    ui    iiiv    ycai    w  nt>  n    it  is 

Wall  board 

Decorations 
Display  Frames 

1    imperative  that  you  check  off  every  de- 

tail and  item  in  your  theatre  with  a  view 

of  getting  them  in  proper  shape  and  first 

Flooring 

class  condition. 

AUDITORIUM 

Lobby  Rope 

The  items  listed  here  were  taken  from  the 

Rubber  Mats 

April  9th  issue  of  Motion  Picture  Herald's 

Acoustical  treatment 

Ticket  Booths 

Better    Theatres    supplement.  Incidently, 
that    supplement    contained    many  useful 

Carpets 

Ticket  Choppers 

suggestions  for  the   maintenance   of  your 

Carpet  cushion 

Ticket  Register 

theatre  and  we  urge  you  to  look  it  over 

Cove  lighting 
Decorative  scheme 

and  read  the  various  articles  on  the  care 

AIR  CONDITIONING 

of  theatre  equipment  and  furnishings. 

Go  over  every  one  of  the  items  listed 

Directional  signs 

Air    \A/  a  c  n  a  r  ^v/CTGntc 
f\\\    vvabiitjr  oybiciiib 

here  and  check  them  off  after  they  have 

Draperies 

Driving  Belts 
Heating  Ducts 

1  n  c  1 1  i  f\\\ on 

been  inspected.  When  the  entire  list  has 

Lighting  fixtures 

been   checked   off  and   repairs  made  you 

Music  stands 

can  then  feel  certain  that  your  house  has 
been   properly  attended  fo. 

Orchestra  lifts 

Motors 

Organs 

Noisy  Fans 

Organ  Grilles 

Refrigerating  Plants 

rv  i  ti\ 

Organ  heaters 

Tern pe rat u re  Co ntrol 

Admission  signs 

Organ  lifts 

PI  TI  \r\ \c\  PQ 

Artificial  flowers 

Perfumers 

Carpets 

Wall  coverings 

Carpet  cushion 

Wall  hangings 

Amplifiers 

Curtains,  drapery 
Decorative  lamps 

Condensers 

Control  panels 

Directional  signs 

PROJECTION 

Dynamic  units 

Drinking  fountains 

Exciter  lamps 

Exit  signs 

Adapters 

Horns 

Furniture 

Cable 

Horn  lifts,  towers 

Lighting  fixtures 

Color  wheels 

Loud  speakers 

Mirrors 

Dissolvers 

Photo  electric  cells 

Usher  Signal  systems 

Effect  discs 

Pickups 

Vending  machines 

Effect  projectors 

Sound  couplings 

Film  cabinets 

Sound  head 

STAGE 

Film  cement 

Sound  screen 

Asbestos  curtairrs 

Film  cleaning  machines 

S to  ra  g  e  b a  tte  rl es 

Rorripr  ilnhtc 

U I  <J  '          II  !  .J  l  1  1  -> 

Film  perforator 

Turn  tables 

Color  plates 

Film  Speed  indicator 

Volume  controls 

l  nnntprwpinn+  c\/c"f**mc 

■ —  \-J  UUICU'VCIUIII     3  y  o  )  G  J 1 1 3 

Film  splicer 

Curtain  control 

Motors 

Cyclorama 

Motor  generators 

Acoustic  values 

Dimmers 

Panelboards,  cabinets 

Aisle  lights 

Footlights 

Port  shutters 

Broken  seats 

Olivettes 

Rectifiers 

Chairs 

Rigging 

Reels 

Chair  anchor  bolts 

Screen 

Reel  end  alarms 

Chair  cement 

Screen  adjusters 

Rewind 

Chair  covers 

Scenery 

Rheostats 

Hat  holders 

Spotlights 

Spare  parts 

Hinge  noise 

Stage  hardware 

Stereopticons 

Upholstering 

Switchboards 

Ventilators 

122 

BUCK  JONES  RANGER 
CLUB  GOING  STRONG 
AMONG  THE  KIDDIES 

Columbia  Pictures  Corp.  has  a  new  stunt 
for  showmen  interested  in  organization  of 
the  juvenile  element  called  the  Buck  Jones 
Rangers'  Club  which,  according  to  its 
sponsors,  already  boasts  a  membership  of 
over  500,000  boys  and  girls  in  various  parts 
of  the  country. 

A  complete  plan  of  organization  has  been 
prepared  by  Captain  F.  Heath  Cobb,  writer 
and  juvenile  organizer,  which  is  claimed  to 
be  practical  for  both  large  and  small  com- 
munities. The  sponsors  are  also  backing  up 
the  move  with  advertisements  in  leading 
boys'  magazines,  one  of  which  is  said  to 
have  brought  over  10,000  replies  in  two 
weeks. 

A  letter  to  Columbia  from  R.  L.  Nowell, 
manager  of  the  Cherokee  Theatre,  Monroe, 
Ga.,  enthusiastically  comments  on  the  initial 
meeting  of  his  unit  when  several  hundred 
boys  and  girls  marched  to  the  theatre  as  a 
body.  The  Mayor,  Superintendent  of 
School  various  Women's  Clubs  and  other 
organizations  cooperated  to  the  fullest  ex- 
tent. Nowell  was  assisted  by  Ted  Toddy, 
Columbia  exploiteer. 

In  order  to  facilitate  openings  of  these 
clubs  Columbia  has  prepared  two  trailers, 
one  advance  and  one  current.  The  advance 
presents  Jones  telling  about  the  Club  and 
showing  a  few  feats  in  roping.  The  current 
trailer  brings  Jones  and  the  National  offi- 
cers to  the  local  theatre  for  the  opening 
meeting,  during  which  the  pledge  of  the 
Rangers  is  portrayed.  A  manual  containing 
details  of  rodeos,  pageants  and  programs 
which  may  be  staged  by  clubs  without  in- 
volving much  time  on  part  of  the  manager, 
or  causing  any  great  outlay  of  money,  has 
been  prepared.  Club  and  all  material  is 
copyrighted  in  order  to  protect  theatre- 
members. 


Buck  Jones  is  a  likeable  screen  persona- 
ity  and  one  likely  to  impress  the  younger 
generation.  As  far  as  the  writer's  opinion 
is  concerned,  he  was  one  of  the  best  of  the 
western  stars  in  silent  pictures  and  one  of 
the  few  who,  in  addition  to  being  able  to 
pull  sensational  screen  stunts,  could  really 
act.  The  writer  also  happened  to  catch  a 
Jones  picture,  "High  Speed,"  a  short  time 
ago,  and  was  most  agreeably  surprised  at 
the  entertainment  value  contained  in  that 
particular  picture.  It  was  apparent  that 
Jones  had  little  difficulty  in  adapting  himself 
to  the  new  order  of  the  screen. 


MOTION    PICTURE  HERALD 

A  SPOKANE  "MONEY"  AD  ! 


OVER  I  100  KIDDIES 
TURNED  OUT  FOR  BIG 
PARTY  HELD  BY  GATES 

Easter  egg  hunts  are  slightly  out  of  sea- 
son at  this  writing,  but  we  cannot  wait  until 
next  year  to  record  that  Arnold  Gates,  man- 
ager of  Loew's  Granada  Theatre,  Cleveland, 
Ohio,  put  over  a  corker  out  in  his  city  a 
short  time  ago. 

Gates  tied-up  with  his  community  news- 
paper and  over  twenty  merchants  to  stage 
his  big  event,  and  the  net  result  was  attend- 
ance of  over  eleven  hundred  youngsters 
between  the  ages  of  two  and  fifteen  years. 
Over  fifty  awards,  consisting  of  live  bun- 
nies, roller  skates,  puppies,  kodaks,  candy, 
baseballs,  bats,  scooters,  hats  and  numerous 
other  articles  were  distributed  from  the 
theatre  stage  to  the  fortunate  ones. 

The  paper  and  merchant  tie-ups  gave  the 
hunt  wide  publicity  and  it  naturally  reacted 
most  favorably  to  the  theatre.  If  some  of 
our  members  didn't  hold  their  Easter  Egg 
Hunt  this  season,  file  this  tip  away  for  next 
year  and  maybe  it  will  serve  as  a  reminder 
that  it's  a  good  method  to  employ  as  a 
stimulator  of  good  will  among  many  ele- 
ments in  your  community.  Thanks  to  Gates 
for  calling  our  attention  to  the  stunt. 


May    21,  1932 

"JAMEY"  SENDS  CLUB 
UNIQUE  AD  RUN  BY 
MISSOURI  EXHIBITOR 

We  are  indebted  to  H.  E.  Jameyson,  ad- 
vertising and  publicity  supervisor  of  the 
Midland  Division,  Fox  West  Coast  Thea- 
tres, for  calling  our  attention  to  a  unique 
newspaper  ad  inserted  by  the  manager  of 
the  Star  Theatre  independent  house  at 
Warrensburg,  Mo.  As  "Jamey"  states,  he 
evidently  believes  in  telling  the  truth.  Here's 
the  boxed  off  portion  of  his  ad  on  "Freaks": 

We  Do  Not  Recommend  This — 
Take  It  Or  Leave  It.  (head).  We 
think  the  picture  today  is  terrible.  It 
is  horrible,  unreal — revolting.  How- 
ever, all  tastes  must  be  appealed  to  at 
some  time  or  other.  There  has  been 
demand  by  the  public  for  this  kind 
of  picture — We  have  had  many  re- 
quests to  show  this — So  here  it  is — 
but  you  had  better  stay  at  home. 

Seems  to  us  that  the  above  was  a  darn 
good  way  to  whet  the  curiosity  of  his 
patrons,  telling  them  that  it  was  an  abso- 
luteyl  different  sort  of  picture,  etc.  We'll 
make  a  guess  that  this  picture  can  be  sold 
along  those  lines,  playing  up  the  grotesque 
angle  for  all  that  it's  worth.  Thanks  to 
you,  H.  E.,  for  passing  along  the  idea. 


ROUND  TABLE  BIOGRAPHIES 

Concluding  that  showbusiness  offered 
more  possibilities  than  the  newspaper  game, 
Herrwood  E.  Hobbs,  present  manager  of  the 
Hippodrome  Theatre,  Pottsville,  Pa.,  after 
spending  four 
years  as  reporter 
on  a  local  paper, 
broke  into  the 
amusement  busi- 
ness at  the  age  of 
20  as  assistant 
manager  of  the 
Capitol  Theatre, 
also  in  Pottsville. 

Hobbs  plugged 
along  as  assistant 
for  one  and  one- 
half  years  and  was 
then   promoted  to 
his    present  posi- 
tion, which  means  that  he  has  been  with 
Comerford  and  Publix  ever  since  he  en- 
tered this  game. 

He  was  born  in  Nescopeck,  Pa.,  April  24, 
1910,  and  is  a  graduate  of  the  Pottsville 
High  School.  He's  twenty-two  years  old  at 
this  writing  and  as  far  as  we  know  still  un- 
married. If  he  had  to  start  all  over  again 
showbusiness  would  be  his  choice  of  a  pro- 
fession. 


Herrwood  Hobbs 


CAN  YOU  MAKE  UP  ONE  OF  THESE? 

Warren  Yates,  organist  for  the  Fabian  theatre  in  Paterson,  N.  J.,  made  up  this  one  and  it 
was  used  as  a  good  institutional  plug  for  that  theatre: 

For  the  best  in  entertainment,  any  season  of  the  year, 

Attend  the  Fabian  Theatre,  you'll  always  find  it  here; 

Because  "WE"  strive  to  bring  to  you,  as  our  Feature  Presentations, 

Initial  showings,  week  by  week,  of  the  latest  screen  sensations; 

Animated  funny  cartoons — comedies  to  make  you  smile — 

News  reels  with  Graham  MacNamee,  in  his  own  distinguished  style. 

This  Theatre  plans  always  for  your  comfort  and  amusement, 

Here  every  week  is  shown  a  Bill  of  wholesome  entertainment; 

Each  program  is  diversified — music,  laughter,  recreation, 

AH  the  latest  songs  on  the  organ  played  in  rhythm  and  syncopation. 

The  AIM  is  "JUST  TO  PLEASE  YOU";  our  Management  is  sincere; 

Remember,  Friends  and  Patrons,  there's  a  cordial  welcome  HERE. 

Entertainment  DeLuxe,  Comfort,  Pleasure  throughout  the  Year. 


May    2  1,  1932 


MOTION    PICTURE  HERALD 


123 


Fo'1  .  „ 
'r,<r 

Pitli'rc:     "  ,'    ,.tcai  o0l""«.' 

1  h"°  10  c(tcsW"6 


T-.30 


What  are  we  going 
to  do  with  him?--- 

What  are  we  going  to  do  about  the  most 
terrifying  secret  power  that  haB  ever  threat- 
ened these  United  States?  .  .  .  This  power- 
drunk  terror  who,  challenged  the  world 
when  his  influence  ran  high,  but  when  for- 
tune ruined,  his  blood  turned  yellow,  and 
like  a  whipped  dog  he  looked  to  the  wom- 
an he  ruined  to  save  htm  from  his  doom. 

"Scarface"  shows  this  horrifying  menace 
stripped  of  his  glory  as  he  really  is!  Though 
revealing  him  in  a  pitiless  spotlight,  it  puts 
the  hoodlum  on  the  run.  It  is  a  challeng* 
to  every  true-blooded  American  citizen  to 
combat  the  greatest  menace  this  nation  has 

"Scarface"  is  the  attraction  at  the  Carolina 
Theatre  Monday,  Tuesday  and  Wednesday. 


CHARLOTTE,  N.C. 


a  ..  ....  *. i'<«:TC»*      ks*.  y -r-i.  •  **M 


SON 


<&st 


r'nyourMo' 


,to"  Win 

■cmorieii 


range 


^HESTER,  M. 


■  "e  <°»es  much  t?^^rT 

MM  >d  T*""* 

''A  Mord°i"ii  Holt^ 


124 


MOTION    PICTURE  HERALD 


May    2  1,  1932 


PERSONALITIES 


HARRY  SEFTON,  manager  of  the  Fox- 
Orpheum  Theatre,  Wichita  Falls,  Kas.,  re- 
cently promoted  an  aviation  lobby  display 
valued  at  $14,000. 

V 

J.  E.  MANUEL,  manager  of  Warner's 
Ohio  Theatre,  Sandusky,  Ohio,  recently  re- 
ceived instructions  from  his  home  office  to 
close  the  house  for  the  summer  months. 
V 

MICKEY  McFARLAND,  proprietor  of 
the  Essaness  Theatre,  Rushville,  Neb.,  has 
reported  the  arrival  of  a  baby  son  at  the  Mc- 
Farland  home. 

V 

SOL  BERNSTEIN,  manager  of  the  Ritz 
Theatre,  Mansfield,  Ohio,  is  bewailing  the 
fact  that  his  house  has  become  a  popular 
point  of  attack  by  yeggmen,  who  recently 
cracked  his  safe  for  the  second  time  within 
the  period  of  a  few  weeks. 

V 

FRED  RINEHART  and  Bob  Shields, 
operating  the  Parkland  Theatre,  Cincinnati, 
have  brought  suit  to  dissolve  their  partner- 
ship. 

V 

GRIFF  GRANGER,  formerly  operator 
of  the  Kaypee  Theatre,  Mt.  Gilead,  Ohio, 
recently  added  to  his  chain  of  subsequent 
run  houses  in  Ohio  and  adjoining  states  by 
acquisition  of  the  Ritz  Theatre,  West  Mil- 
ton, and  the  Plymouth,  at  Plymouth,  Ohio. 
John  Hickman  formerly  operated  the  latter 
house. 

V 

LEON  LEVY  has  taken  up  his  duties 
as  manager  of  Warner  theatres  in  the  Los 
Angeles  district. 

V 

JOE  DECKER,  proprietor  of  the  Granada 
Theatre,  Denver,  is  the  proud  father  of  a 
baby  son. 

V 

ABE  SHAFER  has  reopened  the  Shafer 
Theatre,  Edgerton,  Mo.,  following  extensive 
reconditioning. 

V 

TOM  HOWELL,  former  chief  of  service 
at  the  Newman  Theatre,  Kansas  City,  re- 
cently succeeded  Ray  Minor,  treasurer. 

V 

DAN  KRENDEL,  formerly  in  charge  of 
the  St.  Clair  Theatre,  Toronto,  Canada,  has 
been  assigned  management  of  the  Capitol 
Theatre,  Windsor,  his  old  stamping  ground. 
V 

RAY  STUMBO  informally  received  two 
bandits  in  his  office  after  the  show  at  the 
Hollywood  Theatre,  Salem,  Ore.,  a  short 
time  ago,  and  at  the  point  of  a  gun  was  per- 
suaded to  give  his  guests  a  parting  token 
of  about  $200. 

V 

HARRY  WREN  is  the  new  manager  of 
the  Varsity  Theatre,  Dickinson  house  at 
Lawrence,  Kas. 

V 

M.  L.  CONLEY,  proprietor  of  the  Con- 
ley  Theatre,  Frankfort,  Ind.,  recently  suf- 
fered considerable  damage  to  his  theatre 
through  fire  thought  to  be  of  incendiary 
origin. 

V 

BUTTERS  BROTHERS  have  opened 
Our  Theatre,  a  new  200-seat  house  at  Will- 
iamstown,  Mich. 

V 

B.  B.  BENFIELD,  manager  of  the  Ritz 
Theatre,  Dillon,  S.  C.,  is  building  another 
600-seat  motion  picture  house  in  his  town. 


E.  W.  SEARFOSS,  former  Dickinson 
theatre  manager,  is  head  of  a  group  of  busi- 
ness men  in  Paola,  Kan.,  who  will  construct 
a  new  motion  picture  theatre. 

V 

GEORGE  S.  G AFFORD  has  announced 
that  he  will  reopen  the  Ritz  Theatre,  Hobbs, 
N.  M. 

V 

AMBROSE  NUGENT,  assistant  manager 
of  the  Fox  Theatre,  Merrill,  Wis.,  was  re- 
cently called  to  Chicago  for  reassignment. 
He  is  succeeded  at  Merrill  by  his  brother, 
Elton  Nugent. 

V 

FLOYD  G.  NUTTING,  manager  of  the 
State  Theatre,  Minot,  S.  D.,  for  the  past  two 
years,  has  been  promoted  to  the  post  of 
manager  of  the  Paramount  Theatre  in 
Grand  Forks.  He  is  succeeded  in  Minot  by 
James  Stroud  of  Aberdeen,  S.  D. 

V 

H.  S.  WALDORF  has  purchased  the  fire- 
damaged  Palace  Theatre,  Vinton,  Iowa, 
from  A.  J.  Diebold  for  a  reported  price  oi 
$10,000  and  hopes  to  have  the  house  reauy 
for  operation  by  June  1. 

V 

W.  R.  LEWIS,  manager  of  the  Rialto 
Theatre,  Ruston,  La.,  has  made  arrange- 
ments for  installation  of  new  sound  equip- 
ment. 

V 

JULIUS  A.  NERMOE  of  Minneapolis 
has  purchased  the  State  Theatre,  Blooming 
Prairie,  Minn.,  from  N.  E.  Ristey. 

V 

JOSEPH  ROSENFELD  has  taken  up  his 
new  duties  as  South  Dakota  district  man 
for  Publix.  He  will  make  his  headquarters 
at  Sioux  Falls. 

V 

WALDO  IVES  has  given  up  operation 
of  the  Lincoln  Theatre,  Mount  Vernon, 
Wash.  He  plans  to  reopen  the  local  Para- 
mount after   installing  new  equipment. 


HERE'S  THE  BLANK 

APPLICATION  FOR 
MEMBERSHIP 

MANAGERS'  ROUND 
TABLE  CLUB 

Hey,  "Chick": 

Please  enroll  me  in  the  Club  and 
send  me  my  framed  certificate. 

Name   

Position     

Theatre  

Address   

City  

State   

(Mail  to  Managers'  Round  Table  Club, 
1790  Broadway,  New  York) 


JOHN  HAMRICK,  operator  of  the  Blue 
M  ouse,  Music  Box  and  Alder  theatres, 
Portland,  and  other  houses  in  Seattle,  has 
leased  the  Oriental  Theatre,  Portland,  on 
a  long-term  lease  and  plans  to  run  it  as  his 
ace  house.  Andrew  Saso,  now  at  the  Music 
Box,  will  be  transferred  to  the  Oriental. 

V 

ERNEST  MORRIS,  former  newspaper- 
man, has  been  made  a  member  of  the  ex- 
ploitation staff  of  the  Denver  Theatre,  Den- 
ver, Colo. 

V 

WILLIAM  COLLINS  has  taken  over  the 
Lyric  Theatre,  Sullivan,  Mo.,  from  C.  Lapee. 
Collins  also  operates  in  other  Missouri  and 
Illinois  towns.  "Buck"  Lewis  is  building  an- 
other new  house  in  Sullivan. 

V 

BOB  WHITE,  former  Portland  exhibitor, 
has  been  placed  in  charge  of  the  Hartman 
Theatre,  Bandon,  Ore.  The  house  is  under- 
going alterations  and  redecoration. 

V 

HARRY  HOROWITZ  has  closed  the 
new   Broadway   Theatre,   Cleveland,  Ohio, 

for  the  summer  season. 

V 

JOHN  KALAFAT,  Associated  Theatres 
executive  of  Cleveland,  is  recovering  at  his 
home  from  a  severe  attack  of  pneumonia. 
V 

ARNOLD  RITTENBERG,  former  RKO 
division  man   in  St.   Louis,   has  been  ap- 
pointed publicity  director  of  the  Palace  The- 
atre, Albany,  N.  Y.,  succeeding  Alton  Cook. 
V 

DICK  HILL,  assistant  to  Harry  Kal- 
mine,  Warner  zone  manager  in  New  Jersey, 
is  the  proud  father  of  a  baby  daughter,  Jean 
Marie. 

V 

ROY  MARTIN,  of  Columbus,  Ga.,  and 
operator  of  several  theatres  throughout 
Georgia  and  Alabama,  has  acquired  the  Ry- 
land,  Americus,  Ga. ;  the  Liberty,  Roanoke, 
Ala.,  the  Riviera,  LaFayette,  Ala.,  and  the 
Palace,  at  Dadeville,  Fla. 

V 

JOHN  HAMRICK  has  reopened  the  Rex 
Theatre,  Seattle,  as  a  "return  engagement" 
house  at  a  10  cent  admission.  Changes  will 
be  made  four  times  a  week. 

V 

A.  L.  BROWN  has  denied  that  manage- 
ment of  the  State  Theatre,  Rapid  City,  South 
Dakota,  has  been  turned  over  to  a  Mr.  J.  B. 
Shearer,  as  reported  in  these  columns  a 
short  time  ago.  Brown  states  that  at  one 
time  Shearer  owned  a  third  interest  in  the 
house  but  that  he  (Brown)  is  now  sole 
owner. 

V 

J.  R  MacEACHRON,  formerly  manager 
of  the  Malco  Theatre,  Stuttgart,  Ark.,  has 
resigned  and  plans  to  open  a  house  of  his 
own. 

V 

EMMETT  THURSTON,  counsel  and 
secretary  of  the  Rocky  Mountain  Theatre 
Owners  Association,  and  Lucile  Atherton, 
both  of  Denver,  Colo.,  are  to  be  married 
next  month. 

V 

CLEM  POPE  has  arrived  on  the  job  at 
Spokane,  Wash.,  to  take  over  Floyd  Max- 
well's duties  at  the  Fox  Theatre,  Maxwell 
having  left  for  Portland,  where  he  will 
manage  four  of  John  Hamrick's  theatres. 
V 

RUSSEL  TERHUNE,  manager  of  the 
Strand  Theatre,  Plainfield,  N.  J.,  recently 
played  host  to  bandits  to  the  tune  of  $1,900. 


May    2  1.    19  3  2 


MOTION    PICTURE  HERALD 


125 


a  CLASSIFIED 
1  Advertising 

^  Ten  cents  per  word,  payable  in  advance,  ft 

$1.00.  Copy  and  checks  should  be  addressed  Classified  Ad  Dept., 
Motion  Picture  Herald,  1790  Broadway,  New  York,  N.  Y. 

The    Recognized   National    Classified    Advertising  Medium 


Theatre  Equipment  Bargains 


BRAND  NEW  FLAMEPROOFED  BEADED  OR 
PERFORATED  CHROME  SOUND  SCREENS  AT 
29c  SQ.  FT.  LIMITED  RANGE  OF  SIZES,  GUAR- 
ANTEED FACTORY  PERFECT.  TEST  SAMPLES 
FURNISHED  FREE.  WIRE  FOR  YOURS  NOW. 
S.  O.  S.  Corp.,  Dept.  E-H,  1600  Broadway,  New  York 
City.  Cable  Address,  "SOSOUND,"  New  York. 

Mail  Order  Bargains 

NEW  S.O.S.  CATALOGUE  YOURS  FOR  ASKING 
-SEND  FOR  USED  BARGAIN  LIST— MAKE  YOUR 
MOTTO  '.'SAVE  ON  SUPPLIES"  THRU  S.O.S.:— 
A  cordial  invitation  is  extended  to  the  Trade  to  visit 
us  in  our  palatial  Show  Rooms  when  in  New  York. 
We  are  the  Largest  Mail  Order  House  in  the  Motion 
Picture  Industry.  What  have  you  to  buy,  sell  or 
trade?  S.O.S.  CORP.,  Dept.  E-H,  1600  Broadway, 
New  York  City.  Cable  Address  "SOSOUND,"  New 
York. 

BUY  FOR  CASH  AND  SAVE  —  EVERYTHING 
BRAND  NEW.  SATISFACTION  GUARANTEED 
OR  YOUR  MONEY  BACK.  REFLECTORS:  Peer- 
less, $10.95— Strong,  $11.95— Morelite,  $8.75— G.  E.  Maz- 
da, $3.75.  RECTIFIER  BULBS:  15  Ampere,  $8.85—6 
Ampere,  $4.85.  MAZDA  ADAPTERS,  $6.50.  MAZDA 
PROJECTOR  LAMPS:  900  watt,  $6.40—1000  watt, 
$6.20.  THUMB  TACKS,  $1.15  thousand.  PEERLESS 
CONDENSERS,  $6.95.  WESTINGHOUSE  EXCITER 
LAMPS:  7.5  ampere,  $1.25—4  ampere,  $1.15.  SIMPLEX 
OIL,  95  cents  gallon.  SOUND  FILM  LACQUER,  65 
cents  bottle.  AMPLIFIER  AND  POWER  TUBES 
less  45%.  MONARCH  THEATRE  SUPPLY  CO.., 
154  East  Calhoun,  Memphis,  Tenn. 

Equipment  for  Sale 

FOR  SALE:  Dictaphone  complete  with  dictating 
and  transcribing  machines.  Also  shaving  machine. 
Price  $350.  Perfect  working  condition.  Write  Box, 
138,  Motion  Picture  Herald,  1790  Broadway,  New 
York  City. 

MANUFACTURERS  OVERSTOCK  SALE  —  BUY 
THESE  LOBBY  DISPLAYS  WHILE  THEY  LAST- 
GUARANTEED  WEATHERPROOF  FINISH  —  One 
Sheet,  to  hang,  $6.72;  One  Sheet  Easels,  $8.40;  Com- 
bination One  Sheet  and  Photo  Case,  to  hang,  $14.70; 
Combination  One  Sheet  and  Photo  Case  Easels,  $16.80; 
Photo  Case,  to  hang,  $5.60.  Polychrome  Golden  Brown 
Antique  Finish,  with  Blue  Striping,  Genuine  Compo 
Board  Backs.  Catalogue  furnished.  S.O.S.  CORP., 
Dept.  E-H,  1600  Broadway,  New  York  City.  Cable 
Address  "SOSOUND,"  New  York. 

FOR  SALE  —  ATTENTION  INDEPENDENT 
DEALERS:  Simplex  large  and  small  magazme  roll- 
ers, and  Asbestos  Heat  Shields,  made  of  the  best 
grade  heat  resisting  material.  Write  for  prices. 
Address  Joe  Spratler,  12-14  East  Ninth  Street, 
Chicago,  Illinois. 

YOU  CAN  BUY  THIS  RCA  EQUIPMENT  OUT- 
RIGHT—NO STRINGS  ATTACHED:— Another  lot  of 
these  P2  Professional  Projectors  complete  with  RCA 
type  Sound-on-Film  Heads;  Bausch  &•  Lomb  Cinephor 
Optical  Systems;  UX868  RCA  Photophone  Photocells; 
Rear  Shutter,  Double  Exciter  Lamp  Sockets;  3000' 
Magazines;  Direct  Drive,  all  ready  to  run  for  $395.00. 
These  are  worth  $2500.00,  and  are  ideal  for  Private 
Projection  Rooms,  Churches,  Schools,  etc.  RCA  Pho- 
tophone type  Sound  Heads  for  Simplex  and  Powers 
also  available,  $225.00.  Write  S.O.S.  Corp.,  Dept.  E-H, 
1600  Broadway,  New  York.  Cable  Address, 
"SOSOUND,"  New  York. 

BARGAINS:  Silent  machines  and  films.  Road 
Shows.  Address  National  Equipment  Co.,  Duluth, 
Minn. 

PAIR  POWERS  6B  Projectors,  Powers  Lamps, 
Cinephor  Lenses,  New  Syncrofilm  Sound  Heads,  $450  00 
complete.  Address  M.  ENGLAND,  86  Van  Braam 
Street,  Pittsburgh,  Penna  . 

USE  SPEEDY  PRINTER  for  printing  Heralds,  Pro- 
grammes, Window  Cards.  Complete  outfit,  $12  50 
Pekas  Duplicator  Co.,  Lesterville,  So.  Dak. 


Equipment  for  Sale 


TWO  REBUILT  single-bearing  intermittent  move- 
ments with  Simplex  parts  in  first-class  condition, 
$28.50  each.  Address  Box  No.  148,  Motion  Picture 
Herald,    1790   Broadway,    New  York. 

BIG  BARGAINS  —  Rebuilt  Simplex  Motor  Driven 
Machines  with  type  "S"  Lamp  Houses,  with  late 
type  Flat  Belt  friction  drive  Speed  Controls,  $300.00 
each.  Rebuilt  Powers  6B  Motor  Driven  Machine, 
$235.00  each.  DeLuxe  Motiograph  Machine,  $250.00 
each.  Big  Stock  of  Exhaust  and  Oscillating  Fans 
for  DC  and  AC  current.  Generators,  all  makes,  ticket 
selling  machines,  film  containers,  etc.,  all  at  bargain 

? rices  for  immediate  shipment.  Write: 
LLINOIS   THEATRE   EQUIPMENT  COMPANY, 
1150  South  Michigan  Avenue.  Chicago,  Illinois. 

BARGAIN  HUNTERS  TAKE  NOTICE:  Two 
Rebuilt  Simplex  Projectors  (Double  Bearing  Inter- 
mittent Movements)  and  Equipped  with  Peerless 
Reflector  Arc  Lamps,  $740.00  pair.  Two  Rebuilt 
Simplex  Projectors  (Single  Bearing  Intermittent 
Movements)  and  Equipped  with  Strong  Standard 
Reflector  Arc  Lamps,  $668.00  pair.  Two  Garver  30 
ampere  Rectifiers,  just  like  New,  $185.00  pair.  All 
Equipment  Perfect  condition.  Same  Guarantee  as 
given  on  new  equipment.  SAVE  AND  BUY  from 
MONARCH  THEATRE  SUPPLY  CO.,  154  East 
Calhoun,  Memphis,  Tenn. 

CHANGE  LENSES  NOW  — NEW  UNIFORM 
APERjTURES  FREE— TRADE-INS  ALLOWED:— 
Used  Lenses,  All  Standard  Makes,  Quarter  Size,  $9.75; 
Half  Size,  $19.50;  New  Snaplite  Special,  Quarter  Size, 
$11.95;  New  Superlite  Special  Half  Size,  $39.00;  New 
Kollmorgen  Half  Size  for  Large  Theatres,  List  Price 
$125-.00,  Extra  Special,  $49.50;  Lens  Cleaning  Kits, 
$1.89;  New  Pictures  are  Smaller.  DON'T  NEGLECT 
YOUR  PROJECTION.  S.O.S.  CORP.,  Dept.  U,  1600 
Broadway,  New  York  City.  Cable  Address  "SO- 
SOUND,"  New  York. 

BARGAINS  USED  ARCTIC  NU-AIR  AND  AMER- 
ICAN BLOWERS  FOR  THEATRE  USE;  ALSO 
SILENT  BELT  DRIVES.  WRITE  FOR  DESCRIP- 
TION AND  PRICES.  SOUTHERN  FAN  SALES 
CO.,  Box  440,  ATLANTA,  GA. 

COMPLETE  SOUND-ON-FILM  INSTALLATION 
FOR  A  600  SEAT  THEATRE.  Two  Senior  Model 
Sound  Heads,  All-Electric  Theatre  Amplifier,  Two 
Motors,  RCA  Photophone  Speaker.  Complete  with 
everything  needed  for  $350.00.  Satisfaction  Guaran- 
teed. Beaded  Sound  Screens  38c  per  square  foot; 
New  Uniform  Aperture  Plates  $1.00  each;  Brand 
New  Lens  $9.75.  Address  THEATRE  SOUND 
SERVICE,   ROCHESTER,  NEW  YORK. 

WRIGHT-DeCOSTER  SPEAKERS,  $15;  Wright- 
DeCoster  directional  baffles,  $4;  Mellaphone  turntables, 
$20;.  Samson  Pam  19  Amplifier,  $28  with  tubes: 
straight  arc  lamphouses  for  Powers,  $4;  Speedometers, 
$2;  all  second-hand  but  in  good  condition.  Address 
LUDLOW  AMUSEMENT  COMPANY,  Ludlow,  Ver- 
mont. 


Chairs  For  Sale 


INVENTORY  SALE  at  depression  prices— 300  uied 
hardwood  portable  chairs  in  sections  of  two,  1,000 
upholstered  chairs,  backs  fully  covered  in  red  yelour, 
seats  newly  recovered  and  re-padded  in  imitation 
leather,  $1.75  each,  600  %  in.  7-ply  veneered  backi, 
inserted  panels,  covered  in  red  imitation  leather,  seats 
newly  re-covered  and  re-padded,  $1.90  each;  5-ply 
veneered  chairs,  75c  each,  in  any  quantity,  and  many 
other  bargains.  Chair  replacement  parts  matched  for 
every  make  of  chairs,  at  reasonable  prices,  and  prompt 
shipment  Address  Illinois  Theatre  Equipment  Co., 
1150  S.  Michigan  Ave.,  Chicago.  111. 

rn'?TDCffl(lH„  GRADE  SPRING  CONSTRUCTED 
Vr  i  e  •  "Pnostered  backs,  covered  in  green 
Vekmr;  Spring  Seats  covered  in  imitation  Spaniih 
leather.  600  Heywood- Wakefield  panel  back  chairi, 
spring  seats  newly  upholstered  and  covered  in  green 
imitation  Spanish  leather.  Reasonable  prices  Write  to 
ILLINOIS  THEATRE  EQUIPMENT  COMPANY 
115n  South   Michigan   Avrnue  Chicaeo.  Tllinoi.! 


Sound  Equipment  Bargains 


WARNER  BROS.  INSTALLING  OWN  SOUND— 
YOU,  TOO,  CAN  BREAK  YOUR  SHACKLES, 
HERE'S  HOW!  Famous  S.O.S.  Sound-on-Film  Sys- 
tem at  lowest  prices  ever — Choice  of  three  systems, 
SMALL  HOUSES,  $395.00;  MEDIUM  HOUSES, 
$495.00;  LARGEST  HOUSES,  $595.00  Senior  Sound 
Heads  less  Amplification  and  Speakers,  complete 
otherwise,  $109.37  each.  Liberal  allowance  on  Disc 
Equipment.  Agents  Wanted.  Write  S.O.S.  CORP., 
Dept.  E-H,  1600  Broadway,  New  York  City.  Cable 
Address  "SOSOUND,"  New  York. 

O.K.— YOU  SUMMER  SHOWMEN— HERE  IT  IS— 
YOU  ASKED  FOR  IT— PORTABLE  SOUND-ON- 
FILM  AT  A  PRICE:— Complete,  nothing  else  to  buy. 
Plug  in  any  convenient  light  socket,  _  set  up  in  five 
minutes  ready  to  operate.  Equipment  includes  Projec- 
tion Machine,  Sound  Film  Head,  Combination  Power 
Unit  and  250  type  Amplifier,  All  Tubes,  and.  Speaker. 
Uses  35  mm.  Film.  Finest  reproduction  suitable  for 
audience  up  to  1,500.  92'  throw — 9  x  12  picture. 
Special  $495.00.  Write  for  bulletin  DVM.  S.  O.  S. 
Corp.,  1600  Broadway,  New  York  City.  Cable  Address. 
"SOSOUND,"  New  York. 

STILL  MORE  SOUND-ON-FILM  HEADS  AT 
$25.00  EACH— GRAB  'EM  QUICK:— Complete  with 
Optical  System  Mounting;  Exciter  Lamp  Socket; 
Photocell  Compartment;  Sound  Gate;  Slit  Block;  Idler 
Roller;  Friction  Roller;  Outer  Case;  Fly  Wheel  and 
some  Driving  Attachments.  Genuine  Western  Elec- 
tric Photocells,  $5.00  each  extra.  Ideal  for  Experi- 
menters or  Portables.  Write  for  details.  Write  S.O.S. 
Corp.,  Dept.  U,  1600  Broadway,  New  York.  Cabie 
Address,  "SOSOUND,"  New  York. 

Position  Wanted 

SOUND!  PROJECTIONIST  —  married,  Christian, 
five  years  theory  and  practice  all  equipments,  good 
mechanic,  wants  steady  position  in  small  city,  New 
York,  New  Jersey,  Pennsylvania,  Connecticut.  Now 
employed.  State  particulars.  Address  Box  No.  146, 
Motion  Picture  Herald,  1790  Broadway,  New  York. 

PROJECTIONIST  5  years.  Experienced  on  Western 
Electric  and  other  equipments.  State  salary.  Refer- 
ences. Address  Wayne  Smith,  728  Meredith  St.,  Sagi- 
naw, Michigan. 

AM  I  CRAZY?  Licensed  Chicago  operator  will 
work  as  operator  FREE  OF  CHARGE  for  four 
months  to  prove  efficiency,  then  if  satisfactory  to 
manager,  will  work  for  reasonable  salary.  Experi- 
enced on  sound.  Address  Box  No.  149,  Motion  Pic- 
ture  Herald,    1790   Broadway,    New  York. 

AGGRESSIVE  THEATRE  MANAGER.  35  years 
old,  tho.roughlv  experienced,  good  exploitation  man, 
community  builder,  organizer,  executive  and  publicity 
man.  Go  anywhere.  Moderate  Salary.  Address  Box 
No.  150.  Motion  Picture  Herald,  1790  Broadway. 
New  York. 

Programs  and  Heralds 

WEEKLY  PROGRAMS,  new  design,  requires  no 
folding,  displaying  cuts  created  in  our  own  engraving 
plant— 500,  $2.50;  750.  $3.25;  1000,  $4.00;  each  thousand 
after  the  first,  $2.50;  postage  prepaid  to  any  point 
m  the  U.  S.  A.  Over  300  theatres  acclaim  them  the 
best  yet.  HERALDS,  5x10,  beautifully  illustrated  with 
special  cuts  and  imprinted  with  theatre  name,  town, 
dates,  shorts  and  admission— 250,  70c;  500,  $1.10;  750, 
$1.50;  1000,  $1.85;  each  thousand  after  the  first.  $1.50, 
postage  prepaid.  All  orders,  shipped  same  dav  as 
received.  Address,  "FEPCO"  HERALD  SERVICE, 
Leflang  Bldg.,  Box  795,  Omaha.  Nebraska. 


Chair  Covers 


CHAIR  COVERS.  CUSHIONS.  Tailored  to  fit. 
Wide  selection,  rightlv  priced.  Address  SPECIAI  TY 
DEPARTMENT,  FLORENCE  BEDDING  COM- 
PANY, Florence,  S.  C. 


CLASSIFIED  ADVERTISING 

(Continued  on  next  page) 


126 


MOTION    PICTURE  HERALD 


May    2  1,    19  3  2 


(CLASSiriED  ADVERTISING—CONT'D) 


Projector  Repairing 


CASH  PAID  FOR  OLD  SIMPLEX  PROJECTORS 
OR  MECHANISMS.  PEERLESS  or  »trong  Re- 
0ector  Arc  Lamps,  Will  buy  equipment  in  any 
condition.  Pay  highest  prices.  Address  Amusement 
Supply  Co.,  Inc.,  630  Ninth  Ave.,  New  York,  N.  V. 


SKILLED  MECHANICS,  specialized  tools,  and  a 
shop  equipped  for  but  one  purpose  can  offer  you 
nothing  but  the  best  in  repair  work.  That  is  what  I 
have,  and  I  can  offer  you  the  best  in  the  overhauling 
of  your  motion  picture  machinery  equipment.  One 
of  the  oldest  repair  men  in  the  territory,  and  serving 
some  of  the  largest  houses.  Relief  equipment  fur- 
nished free.  For  results  bring  your  work  to  Joseph 
Spratler,  12-14  E.  Ninth  Street,  Chicago,  Illinois. 


Theatre  Training  Schools 


THEATRE  EMPLOYEES— Learn  modern  theatre 
management  and  theatre  advertising.  Approved  and 
specialized  home-study  training  for  theatre  employees. 
The  Institute's  training  leads  to  better  positions.  Free 
particulars.  Address  THEATRE  MANAGERS  IN- 
STITUTE, 325  Washington  Street.  Elmira.  New  York. 


Patents 


PATENT  ATTORNEY  secures  patents,  trademarks, 
copyrights;  ask  for  literatures.  POLACHEK,  1234 
Broadway  (at  31st  Street)  New  York. 


PATENT  YOUR  IDEAS— Send  me  your  sketch  or 
explanation  for  confidential  advice.  Z.  H.  POLA- 
CHEK. Registered  Patent  Attorney- Engineer,  1234 
Broadway,  New  York. 


Business  Stimulators 


MOVIE  THEATRE  MANAGERS:  PACK  YOUR 
HOUSES  playing  the  new  HOO-RAY  game.  It's 
brand  new.  Taking  the  country  like  storm.  Some- 
thing like  Bingo  or  Corn  game  now  available  for 
theatre  audiences.  Everybody  plays.  Works  irom  the 
screen.  We  furnish  everything:  trailers,  slides,  Hoo- 
Ray  cards,  one-sheets,  score  sheets,  mats,  etc.,  you 
furnish  prizes.  Great  advertising  stunt  for  yourself 
and  local  merchants.  Costs  you  $7.50  per  week-. 
Write  for  full  details.  THE  HOO-RAY  GAME  CO., 
710  Cooper  BIdg.,  Denver,  Colorado. 


Theatres  for  Sale  or  Lease 


MIDDLESEX  THEATRE,  MIDDLETOVVN,  CON- 
NECTICUT, seating  capacity,  1,450.  One  of  the 
finest  and  best  equipped  theatres  in  New  England. 
Address  FRANK  ARRIGONI  &  SON,  Inc.,  Middle- 
town.  Connecticut. 


Theatres  Wanted 


THEATRE  WANTED-will  lease  or  buy  for  cash- 
Middle  West — small  college  town  preferred.  Address 
Box  No.  151,  Motion  Picture  Herald,  1790  Broadway, 
New  York. 


Equipment  Wanted 


WANTED — Used  automatic  ticket  registers  of  any 
kind.  State  size  and  price.  Address  Box  145,  Motion 
Picture  Herald,  1790  Broadway,  New  York. 


WANTED,  TO  BUY:  Powers  6B  or  6A  Projector 
Bases  and  Mechanisms;  also  Power  Amplifiers  and 
Speakers.    Address  Box  485.  Rochester,  New  York. 


WABASH  AVENUE  ON  BROADWAY    NEWS  PICTURES 


CHICAGO 

The  sudden  death  of  Frank  Schaefer,  for- 
'  mer  operator  of  the  Crystal  theatre  and  a 
brother  of  Pete  and  Harry  Schaefer,  came 
as  a  shock  to  everyone  along  Film  Row. 
Few  men  have  held  the  warm  affection  and 
esteem  of  his  fellows  to  the  extent  that  Mr. 
Schaefer  did,  and  as  word  of  his  passing 
spread  along  the  row  his  many  friends  ex- 
pressed their  sorrow.  Mr.  Schaefer  was 
playing  golf  with  Oscar  Florine  when  he 
complained  of  feeling  faint  and  dizzy. 
Starting  back  to  the  clubhouse  he  collapsed 
and  died  in  Florine's  arms.  Death  was  at- 
tributed to  heart  attack. 

V 

Clyde  Eckhardt  and  M.  A.  Levy  of  the 
Chicago  Fox  office  were  joined  here  by  Jack 
Lorents  of  Minneapolis  and  Al  Davis  of 
Milwaukee  last  Saturday  and  the  quartet 
made  the  trip  to  the  Fox  convention  in  New 
York  together. 

V 

Ben  Judell  has  acquired  distribution 
through  his  four  offices  of  four  new  Rin- 
Tin-Tin  features.  The  films  will  be  based 
on  stories  by  Peter  B.  Kyne,  Albert  Payson 
Terhune,  Gerald  Beaumont  and  James  Oliv- 
er Curwood.  They  will  be  released  in  July. 
Judell  has  also  acquired  "Should  a  Doctor 
Tell"  for  the  state  of  Wisconsin. 

V 

Irving  Mandel  declares  that  the  Security 
Bookers  Contest  which  started  May  1  and 
continues  to  June  15  is  going  along  at  top 
speed,  with  Chicago,  Milwaukee  and  Indian- 
apolis offices  doing  a  neck  and  neck  drive 
turning  into  the  stretch. 

V_ 

Members  of  the  Illinois  Federation  of 
Women's  Clubs  attending  the  state  conven- 
tion here  last  week  were  guests  of  Balaban 
&  Katz  and  MGM  at  a  special  midnight  pre- 
view screening  at  the  Roosevelt  theatre  of 
"When  a  Feller  Needs  a  Friend." 

V 

Jim  Best  has  reopened  the  Blaine  theatre 
on  Southport  Avenue. 

V 

Irving  Mack's  son  celebrated  his  "Bar- 
mitzvah"  party  last  week.  Irving  explained 
that  the  majority  of  the  boys  along  the  Rozv 


Week  of  May  14 


CAPITOL 

In  Walked  Charley  MGM 

MAYFAIR 

Spring  Antics   RKO  Pathe 

Shanghai   RKO  Pathe 

PARAMOUNT 

Beyond  the  Blue  Horizon  .  .  Paramount 
Lighthouse  Love  Paramount 

R I  ALTO 

Those  Blues   Paramount 

Twenty  Horses    Paramount 

Betty  Boop  Limited  Paramount 

RIVOLI 

Pro  and  Con  Paramount 

Admission  Free   Paramount 

ROXY 

The   Mad   Dog  Columbia 

STRAND 

Bosko  and  Bruno  Vitaphone 

Absent  Minded  Abner  Vitaphone 

How  I  Play  Golf  No.  5  Vitaphone 

WINTER  GARDEN 

Campus  Spirit   Vitaphone 

Goopy  Gear   Vitaphone 

On   Edge   Vitaphone 


would  know  ivhat  this  was  all  about  without 
further  explanation. 

V 

Bill  Drake  is  handling  the  bookings  on 
Supreme  Screen  Service  Company  trailers 
at  1304  S.  Wabash. 

V 

Adolph  Zode  of  the  Garden  Amusement 
Company,  Peoria,  111.,  was  spotted  along  the 
Row  last  week. 

V 

Warner's  Avalon  on  the  South  side  re- 
duced admission  prices  last  week  and  went 
single  feature  policy. 

V 

Harry  Gittleson,  who  edits  the  RKO 
Titan,  was  first  on  hand  for  the  opening 
of  the  RKO  convention. 

HOLQUIST 


FOX  MOVIETONE  NEWS— No.  67— Burgoo  King 
wins  Kentucky  Derby  before  50,000 — Al  Capone 
gets  a  number  at  Atlanta — Mme.  Schumann- 
Heink  sings  at  Washington  Mothers'  Day  ser- 
vice— New  commandant  takes  over  superinten- 
dency  at  West  Point — President  of  France  slain  by 
assassin1 — New  York  harbor  blaze  destroys  Cunard 
pier — German  big  guns  boom  at  coast  defense  prac- 
tice. 

FOX  MOVIETONE  NEWS — No.  68— Woman  wets 
open  nationwide  drive — Flier  set  to  brave  Atlantic 
in  ocean  hop  from  New  York — Uncle  Sam's  troops 
still  on  job  in  China — Army  post  hunters  pursue 
coyote — Fox  shows  first  films  of  Mt.  Kenya,  high 
African   peak — An'other   election   stirs  Berlin. 

HEARST  METROTONE  NEWS  No.  266— Pacific 
yachtsmen  spread  their  sails — Spanish  children  be- 
come queens  in  annual  Spanish  fete — Cape  Cod  her- 
ring run  opens  with  record  haul — Royal  Air  Force 
conquers  Africa's  last  barrier — Swiss  Air  fete  hails 
coming  of  sping — Women  open1  nationwide  drive  to 
repeal  prohibition — Flier  aims  at  new  record  from 
New  York  to  Paris — United  States  Marines  on  job 
at  Shanghai. 

HEARST  METROTONE  NEWS— No.  267— President 
pledges  nation's  aid  in  Lindbergh  kidnaper  hunt — 
Schmeling  trains  for  bout  with  Sharkey  in  June- 
Happy  days  for  monkeys  in  San  Antonio  zoo — 
Japanese  premier  assassinated  by  young  militarists 
in  Tokio — 100.000  parade  for  beer  in  New  York — Two 
die  in  attempt  to  moor  Akron  at  San  Diego — Bur- 
goo King  wins  $50,000  Preakness  at  Pimlico. 

PARAMOUNT  NEWS— No.  83— Reds  hail  May  Day 
in  Berlin — Albert  B.  Fall,  former  government  of- 
ficial, quits  prison — "Lefts"  in  sweeping  victory  at 
polls  in  France — Gambling  ship  anchors  outside 
limit  off  California  coast — New  steel  bridge  a  bit 
of  modern  in  Siam — 5.000  handy  gadgets  on  exhi- 
bition at  New  York  Patent  Exposition'. 

PARAMOUNT  NEWS — No.  84—100,000  march  in 
New  York's  beer  parade  sponsored  by  mayor — 
Flashes  from  everywhere — Sharkey  and  Schmeling 
train  for  championship  bout  in  June — Two  of  land- 
ing crew  killed  in  attempt  to  hold  Akron  to 
ground  at  San  Diego — Nation's  police  band  to 
capture  kidnappers  of   Lindbergh  baby. 

PATHE  NEWS— No.  83— Army  riders  put  Olympic 
jumpers  through  test — Armless  golfer  shows  amaz- 
ing skill  on  Washington  links— Gaston  Means  freed 
on  bail  at  Washington — Torture  tools  once  used  in 
inquisition,  exhibited  in  New  York — Baby  sea  Iio<f 
learns  to  lead  clean  life — Box  lacrosse  proves  "stun- 
ning"  game  for  players  at  New  York. 

UNIVERSAL  NEWSPAPER  NEWSREEL— No.  40— 
Peace  in  Far  East  indicated  by  evacuation  of  China 
by  Japanese — Nation's  housewives  aid  needy  with 
"Share  a  Meal"  plan — 150,000  workers  in  Vienna 
pledge  party  solidarity — Poultrymen  in  West  unite 
in  egg  hatchery  project — Nobility  in  Italy  re-enact 
exploits  of  1530 — Thousands  thrilled  as  speed  aces 
race  irf  California  hill -climb — Nation  shocked  as  body 
of  Lindbergh  baby  is  found. 

UNIVERSAL  NEWSPAPER  NEWSREEL— No.  41— 
New  York  applauds  as  100.000  march  in  beer  pa- 
rade— Daring  workers  harness  natural  gases  as 
"steam  well"  erupts  in  Italy — News  paragraphs- 
Cabot  breaks  speed  mark  in  outboard  racing  classic 
at  Albany — Akron  commander  rescues  one  of  three 
men  carried  aloft  on  ground  lines  at  San  Diego. 


Wallace  Smith  Not  to  Go  Abroad 

Wallace  Smith  this  week  cancelled  his 
proposed  tour  of  the  Far  East.  His  novel, 
"The  Little  Tigress"  will  be  reprinted. 


May    2  1,    193  2 


MOTION    PICTURE  HERALD 


127 


TECHNOLOGICAL 


The  BLUEBOOK  Schoo 


By  F.  H.  RICHARDSON 


BLUEBOOK  SCHOOL  QUESTION  NO.  128.— (A)  Tell  us  just  what  a  "condenser"  does,  meaning  the  optical 
sort.  (B)  What  similarity  is  there  in  the  action  of  a  glass  condenser  and  a  curved  mirror  such  as  is  used  in 
connection  with  reflector  type  lamps.  (C)  Describe  a  plano-convex  condenser  such  as  is  used  in  projection 
work.  (D)  Just  what  is  a  "collector"  lens  and  why  is  it  that?  (E)  What  is  a  "converging"  condensing  lens  and 
why  is  it  that? 


Answer  to  Question  No.  121 


Bluebook  School  Question  No.  121  was: 
"{A)  Tell  us  just  how  you  would  prove  the 
fact  that  the  ordinary  arc  cannot  use  above 
60  amperes  without  increased  proportional 
light  loss.  (B)  Using  the  ordinary  arc,  in 
what  proportion  is  screen  illumination  in- 
creased with  different  arc  amperages,  as- 
suming the  correct  optical  line-up  to  be  used 
in  each  case.  (C)  With  the  ordinary  arc 
and  plano-convex  condenser,  is  it  possible 
to  increase  screen  illumination  by  increased 
current  flow  over  and  above  120  amperes? 
(D)  Is  it  essential  to  best  results  that  there 
be  a  certain  fixed  carbon  separation  {ordi- 
nary arc)  for  different  amperages?" 

There  was  a  good  showing  on  this  one, 
as  follows :  Lester  Borst,  S.  Evans  and  C. 
Rau,  Frank  Dudiak,  G.  E.  Doe,  John  Went- 
worth,  T.  Van  Vaulkenburg,  Bill  Doe,  An- 
drew Wells,  Nic  Granby,  Another  Doe, 
Charles  Ray  and  Tom  Taylor,  Dan  Emraer- 
son,  Dave  Goldberg,  Dave  Lambert  and 
Tom  Davis,  Andy  Bailey,  H.  D.  Tyler,  John 
Rathburn  and  Dave  Little,  G.  Tinlin,  Jack 
Billings,  Henry  Edwards,  Tom  Murphy, 
Pat  O'Brien,  P.  L.  Davis,  D.  L.  Sinklow, 
Dave  Andrews,  Robert  Giddings,  Aleck 
Giebto,  P.  T.  Garling,  William  Broadbent 
and  James  Granby,  Dan  L.  Mason,  P.  L.  To- 
eping,  K.  L.  Knight,  Dave  Anderson,  Chick 
Peters,  Frank  Ferguson,  Albert  Ilks, 
George  Deckson,  Dan  Holler  and  T.  R. 
Peters,  Andrew  Breaston,  Joe  Daniels,  D. 
K.  Ormie,  Seymour  Carroll,  John  Cermak, 
Frank  Davis,  Frank  F.  Franks,  D.  L.  Sim- 
mons, D.  V.  Peterson,  H.  D.  Schofield, 
Thos.  McGruder,  Wm.  Love  and  Sam  D. 
Love,  G.  Farmann,  Mike  McGuire,  Dave 
Lode,  Albert  Jones,  Richard  Singleton,  F. 
B.  Gamble,  Tom  McClelland  and  Frank  Ap- 
pleton,  Henry  B.  Coates,  S.  Kay,  Leo  Gar- 
ling,  Hohn  Williams,  Andrew  Wells,  Peter 
Jackson  and  Bob  Diglah,  Alonzo  Zerach 
and  John  Ahrenson. 

Many  of  the  answers  were  excellent.  We 
will  hear  from  John  Wentworth  on  A.  He 
says : 

"The  fact  that  with  our  present  projector 
optical  systems  and  straight  arc  we  cannot 


use  much  in  excess  of  60  amperes  d-c.  with- 
out heavy  losses  of  light — increasingly 
heavy  as  amperage  is  boosted  above  60  in 
steps — may  be  proven  as  follows.  Wash  the 
converging  condenser  lens  thoroughly  with 
soap  and  water,  rinsing  and  polishing  it 
until  it  is  very  clean.  Coat  the  convex  sur- 
face with  a  previously  prepared  mixture  of 
lampblack  mixed  with  turpentine,  or  brown 
or  other  dark  colored  calcimine. 

"Reinstall  the  lens  in  place  and,  using  a 
needle  point,  make  a  very  small  hole  in  the 
coating  on  the  exact  center  of  the  lens 
diameter.  Plates  of  thin  metal  may  be  used, 
with  suitable  holes  drilled  in  them,  but  I 
prefer  the  coating  for  the  reason  that  un- 
less the  metal  be  in  actual  contact  with  the 
lens  surface  at  the  point  where  the  hole 
is,  the  results  won't  be  quite  what  they 
should  be. 

"With  the  hole  completed,  strike  the  arc, 
and  it  will  be  found  that  at  about  60  am- 
peres the  resultant  spot  at  the  aperture  will 
just  about  cover  the  entire  aperture  open- 


NEW  FILM  UNHURT 
BY  GLARING  LIGHTS 

New  photographic  effects  in  the 
studio,  are  forecast  by  MGM  with  the 
use  of  a  newly  developed  "non  hala- 
tion" film,  with  tchich  it  is  possible 
to  photograph  any  glaring  light,  with 
the  camera  pointing  directly  at  the 
light  source,  without  the  "fog"  which 
ruins  the  rest  of  the  picture,  resulting. 
The  film  was  used  at  a  recent  Holly- 
wood opening,  when  studio  arc  lights 
shone  directly  into  the  camera  lens. 
All  incidental  matter  in  the  camera's 
field  of  vision  was  recorded  with  ex- 
cellent results,  it  is  claimed.  The  new 
film  tvill  probably  be  used  in  the  studio 
for  special  effects. 


ing.  If  the  amperage  be  further  increased 
the  central  pin  hole  will  be  found  to  pro- 
ject a  spot  which  exceeds  the  aperture  in 
size,  which  of  course  indicates  loss. 

"By  making  other  pin  holes  at  different 
distances  from  the  center,  the  effect  may 
be  observed.  Finally,  at  about  120  amperes, 
it  will  be  found  that  the  spots  of  light  from 
even  the  outer  zones  of  the  condenser  en- 
tirely cover  the  aperture,  hence  the  entire 
condenser  is  working  up  to  its  maximum 
capacity,  so  far  as  has  to  do  with  that  size 
of  aperture." 

Excellent,  Friend  Wentworth !  I  have 
heretofore  suggested  a  thin  metal  plate  with 
tiny  holes  drilled  therein,  but  the  coating  is, 
I  believe,  in  every  way  better.  Frank 
Dudiak,  Evans  and  Rau,  Lester  Borst,  G.  E. 
Doe,  Bill  Doe,  Another  Doe,  Nic  Granby 
and  William  Broadbent  also  supplied  what 
I  would  consider  100  per  cent  answers  to  A. 

Concerning  Section  B,  S.  Evans  and  C. 
Rau  say,  "According  to  the  National  Car- 
bon Company's  experiments,  there  is  160 
per  cent  gain  in  screen  candle-power  when 
the  current  is  increased  from  30  to  50  am- 
peres ;  46  per  cent  gain  in  screen  candle- 
power  when  the  current  is  increased  from 
50  to  70  amperes;  18  per  cent  gain  in  screen 
candle-power  when  the  current  is  increased 
from  70  to  90  amperes;  15  per  cent  gain  in 
screen  candle-power  when  the  current  is  in- 
creased from  90  to  110  amperes;  \2y2  per 
cent  gain  in  screen  candle-power  when  the 
current  is  increased  from  110  to  120  am- 
peres." 

Frank  Dudiak  quotes  the  same  figures,  as 
also  do  all  the  Does,  John  Wentworth,  T. 
Van  Vaulkenburg,  Frank  Davis,  P.  L.  Toep- 
ing,  Peter  Jackson,  Dave  Goldberg  and  Nic 
Granby.    Lester  Borst  says  : 

"The  greatest  increase  in  screen  illumina- 
tion, as  amperage  is  increased  from  zero  to 
120,  will  be  between  zero  and  60  amperes, 
using  the  ordinary  arc  of  course.  Increas- 
ing the  current  flow  from  25  to  60  will  re- 
sult in  an  indicated  illuminometer  increase 
of  approximately  180  per  cent.  In  excess  of 
about  60  amperes,  however,  the  gain  will 


128 


MOTION    PICTURE  HERALD 


May    21,  1932 


fall  off  with  increased  rapidity  with  each 
jump  in  amperage,  until  an  increase  from 
100  to  120  amperes  will  show  an  improve- 
ment of  only  15  per  cent  in  screen  illumina- 
tion. As  the  tests  by  which  these  results 
were  arrived  at  were  laboratory  conducted, 
they  clearly  illustrate  the  correctness  of  the 
results  arrived  at  by  experiments  described 
in  section  A  of  this  question." 

(C)  G.  E.  Doe  says,  "Using  an  ordi- 
nary plano-convex  condenser  and  the  ordi- 
nary arc,  when  120  amperes,  or  thereabouts 
is  reached,  the  whole  condenser  diameter  is 
working  up  to  its  maximum  capacity,  as- 
suming the  aperture  to  be  of  standard 
dimensions.  If  the  aperture  be  made  smaller, 
then  this  would  occur  below  120  amperes. 
If  larger,  above  that  figure.  When  the  con- 
denser is  working  at  maximum  capacity,  no 
more  light,  or  approximately  no  more  can 
be  got  through  to  the  screen." 

(D)  William  Broadbent  answers  thus: 
"It  is  essential  to  best  results,  either  with 
the  ordinary  arc,  the  reflector  type  arc  or 
the  H.  I.  arc,  that  a  certain  fixed  carbon 
separation  be  maintained  for  each  different 
current  strength  or  amperage.  This  is  espe- 
cially important  with  the  high  intensity  arc. 
though  very  important  with  them  all. 


Current  Activities 
Of  the  S.  M.  P.  E, 


Among  the  various  subjects  under  consid- 
eration by  the  Sound  Committee  of  the 
S.M.P.E.,  is  that  of  determining  and  study- 
ing" the  many  elements  upon  which  the  faith- 
ful reproduction  of  sound  in  a  theatre  de- 
pends. The  first  part  of  this  work  consists 
in  outlining  these  various  elements,  in  order 
more  easily  to  assign  to  each  the  importance 
it  deserves — that  is,  to  list  them  in  as  nearly 
the  order  of  their  importance  as  possible — 
and  finally  to  classify  them  according  to  their 
nature  and  their  occurrence  in  sound  repro- 
ducing systems. 

By  so  doing,  the  program  which  the  com- 
mittee is  to  follow  in  making  its  study  of 
conditions  requisite  to  good  reproduction, 
will  of  necessity  construct  itself.  And — - 
having  been  so  constructed,  those  elements 
of  the  list  possessing  characteristics  that  are 
somewhat  similar,  will  admit  of  being  placed 
in  groups,  and  so  facilitate  the  study  of  what 
may  be  done  to  diminish  whatever  difficulties 
may  be  recognized  in  them,  and  to  segregate 
items  that  are  amenable  to  standardization. 

The  first  part  of-  the  study  involves  the 
listing  of  all  the  possible  sources  of  distor- 
tion that  may  be  found  in  recording  and  re- 
producing systems,  and  to  make  a  bibliog- 
raphy regarding  these  sources  of  distortion. 
The  Sound  Committee  has  already  under- 
taken to  study  some  of  the  elements  of  this 
classification.  The  sub-committee  whose 
function  it  is  to  study  the  variations  that 
occur  in  making  negative  exposures  has 
already  rendered  its  preliminary  report.  In 
this  report  it  is  pointed  out  that  the  prin- 
ciple causes  of  variations  in  negative  ex- 
posure lie  in  (1)  the  source  of  light,  (2)  the 
exposing  device,  (3)  the  film  characteristics, 
and  (4)  the  method  of  processing  the  film. 
Each  of  these  causes  must  be  subject  to  con- 
trol, hence  the  committee  is  carefully  look- 
ing into  the  means  that  may,  and  ought  to 
be,  used  for  controlling  them,  the  proper 
means  of  adjusting  them,  and  the  proper 


kind  of  equipment  that  ought  to  be  used  in 
the  first  place. 

The  sub-committee  on  frequency  charac- 
teristics is  also  working  on  the  problem  of 
attaining  fidelity  of  reproduction,  but  is  con- 
fining its  attention  to  the  recording  devices 
only.  In  particular,  the  sub-committee  is 
endeavoring  to  indicate  the  adjustments  of 
the  slit  azimuth  requisite  to  good  recording, 
and  to  determine  where,  if  any,  compensa- 
tion should  be  made  for  losses  that  occur  in 
recording.  It  is  the  opinion  of  the  sub-com- 
mittee that  no  compensation  should  be  made 
for  such  losses  in  the  reproducing  apparatus, 
but  that  it  is  preferable  that  the  frequency 
characteristic  of  the  reproducing  system  be 
as  flat  as  possible,  from  the  photoelectric  cell 
to  the  loud  speakers.  All  compensation  for 
losses  incurred  in  recording  should  be  made 
in  the  recording  apparatus  itself.    It  is  also 


SYNCROFILM 

Built  Like  a  Watch 

How  many  years  have  you  carried  your 
watch?  How  often  have  you  had  it  re- 
paired? If  you  paid  more  than  a  dollar 
for  it,  the  odds  are  long  that  you've  had 
it  for  years  and  except  for  occasional 
cleaning  it  has  been  in  the  shop  only 
through  accident. 

That's  how  we  build  Syncrofilm — to  run 
steadily  for  years.  Practically  all  the  calls 
for  parts  and  service  have  been  because 
of  accident. 

We  don't  use  jeweled  bearings,  but  we 
plate  them  with  chromium,  which  has  much 
the  same  effect.  We  fit  them  to  a  frac- 
tional thousandth,  of  an  inch  so  that  thev 
run  like  the  bearings  of  a  watch.  That's 
why  Syncrofilm  makes  no  more  noise  than 
a  watch — a  yard  away  you  can't  hear  !t 
at  all. 

Yet  this  is  only  the  part  you  can  see — your  ears 
tell  you  that  Syncrofilm's  unique  design  is  as  good 
as  its  superlative  workmanship.  The  most  natural, 
accurate  sound  reproduction  you  ever  heard  comes 
from  Syncrofilm.  That's  what  your  customers  gladly 
pay  for. 

We  guarantee  Syncrofilm.  Your  money  back  if 
you  are  not  satisfied.  Give  Syncrofilm  an  audi- 
tion.   Write  and  we'll  tell  you  how. 

WEBER  MACHINE  CORP. 

59  RUTTER  STREET,  ROCHESTER,  N.  Y. 

Export  Office:    15  Laight  Street,   New  York  City 
Cable  Address:  "Romos,"  New  York 


the  opinion  of  the  sub-committee  that  all 
compensation  should  be  based  on  0.5-mil 
light  slits,  both  in  recording  and  reproduc- 
ing. Methods  of  adjusting  the  azimuth  of 
the  slit  in  the  recorder  are  to  be  recom- 
mended, as  it  is  felt  that  continual  checks  of 
this  adjustment  are  necessary  in  order  to 
assure  satisfactory  reproduction  at  fre- 
quencies above  5,000  cycles  per  second. 

Projection  Screens  Committee 

In  the  course  of  its  activities,  the  Projec- 
tion Screens  Committee  has  collected  mate- 
rial which  demands  standardization,  and  for 
this  reason  the  Standards  Committee  of  the 
S.M.P.E.  has  been  asked  to  act  upon  it. 
This  material  includes  the  following: 

(1)  Acoustic  Factors:  Establishment  of 
and  agreement  upon,  of  methods  used  in 
testing  acoustic  materials  and  auditoriums, 
and  standardization  of  tolerances  as  regards 
frequency  characteristics  of  motion  picture 
screens. 

(2)  Light  Reflection:  It  is  desirable  that 
measurements  of  light  reflected  from  mo- 
tion picture  screens  be  made  with  the  light 
incident  upon  the  test  sample  at  a  prescribed 
angle  above  the  normal,  the  particular  angle 
to  be  determined  later  by  the  committee.  The 
reflected  light  should  be  measured  in  a  hori- 
zontal plane  and  in  a  vertical  plane  contain- 
ing the  light  beam,  both  being  normal  to  the 
sample.  This  procedure  leads  to  results 
more  directly  comparable  with  conditions  ex- 
isting in  theatres. 

(3)  Definitions:  As  some  confusion  ex- 
ists concerning  the  acceptations  in  the  com- 
mercial field  and  in  the  engineering  field,  of 
the  words  "specular,"  "reflective,"  and  "di- 
rective," as  applied  to  beaded  and  metallic 
screens,  the  Standards  Committee  is  asked 
to  decide  upon  the  recommended  usage  of 
these  words.  In  view  of  the  fact  that  all 
screens  reflect,  it  is  felt  that  the  adjective 
"reflective,"  as  applied  to  the  beaded  screen, 
may  be  misleading.  The  recommendation  is 
made  that  the  term  "directive"  be  applied  to 
the  beaded  screen  inasmuch  as  it  implies  a 
property  peculiar  to  this  type  of  screen; 
namely,  that  of  directing  a  large  portion  of 
the  incident  light  back  into  the  source. 

(4)  Miscellaneous:  The  relation  between 
the  width  of  the  screen  and  the  distance  of 
the  front  row  of  seats,  from  the  screen 
should  be  established.  An  earlier  study  of 
this  problem  by  the  committee  indicated  that 
a  desirable  recommendation  is  that  the  dis- 
tance between  the  front  row  of  seats  and  the 
screen  should  measure  %  of  a  foot  for 
each  foot  of  screen  width.  The  Standards 
Committee  is  asked  to  study  the  problem  and 
to  act  upon  this  recommendation  or  any 
modification  of  it  that  the  study  may  indi- 
cate. However,  this  problem,  due  to  the  in- 
fluence of  balconies  and  other  structural 
limitations  of  the  theatre,  in  addition  to  the 
problem  of  establishing  .standards  of  screen 
sizes,  has  had  to  await  final  action  on  stand- 
ardization of  the  projector  aperture. 

Among  the  various  problems  now  being 
considered  by  the  Projection  Screens  Com- 
mittee are  ( 1 )  new  developments  in  screens, 
including  metal,  embossed — and  any  other 
types;  (2)  standardization,  referring  to  sizes 
of  screens,  requisite  illumination  and  meth- 
ods of  making  optical  measurements  of 
screens,  the  definition  of  brightness,  acous- 
tical ratings  of  screens,  proper  sizes  of 
screen  to  install  in  theatres;  (3)  reflection 
loss  characteristics  of  screens;  (4)  tolerable 
variations  of  brightness  across  the  width  of 
the  screen,  and  variation  of  brightness  as  a 
function  of  the  seat  location;  (5)  character- 
istic of  screens  for  16-mm.  projection. 


May    2  1,  1932 


MOTION    PICTURE  HERALD 


129 


II    STAGE  ATT C ACT ■  C N $ 

rCC  PICTURE  THEATRES 


RIESENFELD  WINS  ROYAL  WELCOME 
WITH  HIS  80  MUSICIANS  AT  THE  ROXY 


SUCCESS  DOES 
TURN  THEIR  HEADS 

When  Charley  Washburn,  who 
spends  the  money  to  bring  'em  in  at 
the  New  York  Palace,  saw  how  his 
show  opened  on  Saturday,  which  was 
the  stvitch  day  from  two  to  contin- 
uous, he  looked  like  a  piece  of  chewed 
cellophane.  When  I  walked  into  the 
theatre  it  was  as  empty  as  an  ashcan 
gin  bottle.  The  show  was  going  on. 
I  walked  out  into  the  lobby.  "What's 
up?  Are  they  rehearsing?"  I  asked. 
He  just  said,  "You  never  can  tell.  An 
$18,000  show  gone  to  hell.  JLend  me 
a  dollar.  I  want  to  pay  someone  to 
keep  you  company."  Just  then  George 
Bradley  came  up  and  I  coaxed  him  in 
for  nothing.  It  was  a  wonderful  show 
— a  100  per  center.  I  never  saw  artists 
work  so  hard  to  put  it  over.  Perspira- 
tion ran  off  them  in  torrents.  I  thought 
that  when  I  left  the  theatre  it  would 
be  over  the  quivering  corpse  of  Wash- 
burn. 

But  by  the  time  the  second  show 
arrived  people  were  fighting  to  get  in. 
Every  inch  of  the  theatre  was  packed 
and  the  lobby  was  filled  to  the  gutter 
edge.  Charley  had  such  a  broad  grin 
on  his  face  that  I  couldn't  tell  whether 
it  was  his  ears  or  his  tonsils  I  could 
see  in  his  mouth.  "Well,"  he  said, 
"you  never  can  tell.  Here's  that  dol- 
lar I  borrowed."  I  took  the  dollar  and 
left.  The  funny  thing  is  I  didn't  lend 
him  a  dollar.  Success  does  turn  peo- 
ple's heads. — F.  de  T.  C. 


RKO  To  Feature  Foreign  Stars 
In  Building  Up  of  Vaudeville 

RKO,  in  an  effort  pointing  definitely 
toward  strengthening  of  vaudeville  on  the 
circuit,  will  feature  numerous  headline  acts 
of  foreign  music  and  variety  halls,  the  van- 
guard of  whom  are  expected  in  this  country 
in  June.  Martin  Beck,  chief  of  RKO  vau- 
deville, is  now  in  Europe  -signing  these 
attractions. 

RKO  also  plans  the  appearance  of  many 
"old  timers"  of  the  American  vaudeville 
stage,  for  short  engagements.  Beck  has 
cabled  the  RKO  home  office  indicating  that 
foreign  vaudeville  stars  are  showing  a 
"marked  willingness  to  come  to  America." 


Inaugural  Program  of  Conduc- 
tor and  Composer  Is  Played 
to  One  of  Most  Enthusiastic 
Audiences  of  the  'Cathedral' 


Broadway  welcomed  back  its  own  this 
week  end  as  Dr.  Hugo  Riesenfeld,  distin- 
guished conductor  and  composer,  presented 
his  inaugural  program  at  the  Roxy  "Cathe- 
dral." Dr.  Riesenfeld  chose  for  the  first 
part  of  the  overture  Tchaikovsky's  "Ca- 
priccio  Italien,"  playing  it  in  varied  arrange- 
ments and  to  one  ot  the  most  enthusiastic 
audiences  the  theatre  has  ever  held.  He  fol- 
lowed this  up,  as  he  put  it,  with  proof  that 
his  80  musicians  could  play  popular  num- 
bers as  well  as  classics.  Miss  Ann  Ronell's 
entrancing  song,  "Rain  on  the  Roof,"  was 
the  number.  It  was  enhanced  by  rain  effects 
on  the  screen  and  interspersed  with  many 
other  appropriate  effects,  bringing  out  all  of 
the  song's  intrinsic  novelty. 

Noted  Before  Reaching  U.S. 

Dr.  Riesenfeld  came  to  America  as  a 
young  man  with  a  reputation  already  made. 
His  first  engagement  here  was  as  concert 
master  and  conductor  at  Oscar  Hammer- 
stein's  Manhattan  Opera  House.  From 
there  he  went  to  the  Century  Opera  House 
and  served  in  the  same  capacity.  Later  on 


Dr.  Hugo  Riesenfeld 


he  conducted  two  seasons  of  operettas  for 
Klaw  and  Erlanger  and  also  composed  and 
directed  two  operettas,  one  of  which  was 
produced  by  Klaw  and  Erlanger  and  the 
second  by  the  Shuberts.  In  addition  to  these 
he  also  composed  music  for  dramatic  pro- 
ductions. 

When  the  Rialto  theatre  was  built  he  was 
engaged  as  General  Musical  Director  for 
that  house,  also  for  the  Rivoli.  Samuel  L. 
Rothafel  (Roxy)  was  at  that  time  General 
Managing  Director  for  these  theatres  and 
when  he  left  Riesenfeld  was  appointed  to 
succeed  him.  He  held  this  post  for  ten  years, 
during  this  time  conducting  the  orchestras 
and  producing  all  the  presentations  for  the 
stages  of  the  Rialto,  Rivoli  and  Criterion 
theatres. 

Originated  Classical  Jazz 

It  was  in  this  period  that  he  originated 
Riesenfeld's  Classical  Jazz,  which  became 
known  from  coast  to  coast.  This  was  the 
predecessor  of  all  the  special  jazz  arrange- 
ments which  are  being  used  by  the  present 
day  celebrated  jazz  orchestras. 

In  1928  when  movieland  became  music 
conscious  and  each  tried  to  outdo  the  other 
in  musical  extravaganzas,  Dr.  Riesenfeld 
was  appointed  musical  director  of  United 
Artists.  During  his  stay  in  California  he 
supervised  the  musical  settings  for  many 
of  their  motion  picture  productions.  Among 
his  accomplishments  while  with  UA  are  the 
one-reel  music  productions  which  he  created 
and  produced,  and  which  are  still  enjoying 
success  throughout  the  world. 

Upon  his  return  to  New  York  he  super- 
vised the  music  and  composed  different 
numbers  for  the  last  "Ziegfeld  Follies." 

Paul  Ash  to  Return  to  Show 

Business  in  Los  Angeles 

Paul  Ash,  who  recently  gave  up  theatre 
work  and  who  planned  to  reopen  Tait's-at- 
the-Beach,  San  Francisco's  famous  cafe, 
with  Charles  Kurtzman,  is  out  of  the  cafe 
deal  and  has  gone  to  Los  Angeles  to  form 
an  amusement  connection. 


Lenzberg  Assists  Riesenfeld 

Dr.  Hugo  Riesenfeld,  new  musical  direc- 
tor of  the  Roxy  in  New  York,  has  appointed 
Jul  ius  Lenzberg  as  associate  conductor. 
Lenzberg  has  conducted  at  the  Palace  and 
Hippodrome  in  New  York. 


Ates  in  Warner  Houses 

Roscoe  Ates,  screen  comedian,  has  been 
booked  by  the  Warner  Artists  Bureau  for 
personal  appearances  at  the  Stanley,  Pitts- 
burgh and  the  Earle,  Washington.  He  is 
currently  playing  the  latter  engagement. 


130 


MOTION    PICTURE  HERALD 


May    21,  1932 


REVIEWS  CE  ACTS 


S1NCEES 

Madam  Matzenauer 
New  York  Roxy 

This  lady,  a  Metropolitan  opera  singer,  has 
a  splendid  voice,  but  not  the  voice  that  picture 
audiences  like.  She  is  a  great  artist  and  in  her 
realm  clicks,  but  the  Roxy  goers  gave  her  faint 
applause  after  she  had  made  a  fine  operatic 
effort.  Madam  Matzenauer  has  a  winning  per- 
sonality. She  sang  "My  Heart  at  Thy  Sweet 
Voice"  from  "Samson  and  Delilah,"  an  Indian 
love  song,  and  encored  on  a  fast  hand  with  "A 
Cottage  Small."  There  are  about  six  theatres 
in  the  United  States  where  this  artist  could 
sing,  if  they  would  let  her. — F.  de  T.  C. 


Boswell  Sisters  (3) 

Brooklyn  Paramount 

These  three  popular  radio  stars  are  building 
up  a  greater  popularity  with  their  personal  ap- 
pearances. They  are  singing  the  songs  in  that 
style  of  their  own  that  has  made  them  so 
popular  with  radio  audiences.  They  offer  the 
following  songs :  "Everybody  Loves  My  Baby," 
"My  Mom,"  a  harmony  medley,  and  a  special 
arrangement  of  "River,  Stay  'way  from  My 
Door."— E.  D. 


Jue  Fong 

Detroit  Fox 

This  Chinese  tenor  from  Portland,  Ore.,  has 
a  varied  repertoire  that  ranges  from  "Rigo- 
letto"  in  Italian  to  a  Chinese  lullaby  variation 
of  "When  Irish  Eyes  Are  Smiling."  He  intro- 
duces "Rigoletto"  as  an  excerpt  from  Chinese 
opera.  And  of  course  he  sings  "Poor  Butter- 
fly." 


Lester  Cole  and  His  Singing  Soldiers 
of  Radio  (15) 

New  York  Academy 

This  company  of  NBC  radio  artists  sing  a 
number  of  songs  that  they  have  featured  in 
many  of  their  radio  programs.  They  open  with 
a  special  introduction  and  then  go  into  the 
stirring  strains  of  "Road  to  Mandalay."  The 
Oriental  motif  is  carried  out  in  their  dress  and 
in  the  setting.  The  second  number,  a  Negro 
spiritual,  is  effectively  presented.  The  stage  is 
darkened  for  this  number,  shadowy  outlines 
are  seen  and  as  they  start  singing  and  chanting 
their  clothes,  painted  with  phosphorus,  gleam. 
The  applause  on  this  number  was  of  the  best. 
The  next  offering,  a  composite  of  two  "drink- 
ing" songs,  though  beautifully  done,  failed  to 
please  this  audience.  Their  singing  of  "You're 
the  One,"  which  they  used  for  closing,  received 
enough  applause  to  make  up  for  the  lack  of 
it  in  the  number  before.  It  was  apparent  that 
this  audience  preferred  the  popular  songs.  Run- 
ning time,  16  minutes. — E.  D. 


Arthur  Tracy 
New  York  Capitol 

Here  is  a  chanteur  whose  haunting  voice  and 
able  artistry  smack  the  audience  right  in  the 
solar  plexus.  There  is  nothing  just  like  it. 
It  has  feeling,  romance,  mystery  and  is  the 
voice  of  a  man  with  a  tender  understanding 
of  life's  melody.  His  songs  are  clean.  He  is 
good  for  any  theatre — anywhere. — F.  de  T.  C. 


Murray  and  Allen 

Detroit  Fisher 

A  medley  of  Kentucky  songs  wins  a  good 
hand  for  this  team,  which  appears  in  correct 
afternoon  dress.  Their  second  bit,  a  comedy 
song  of  "3,000  years  ago  in  Egypt,"  is  the 
type  of  thing  that's  not  so  fresh  and  not  so 
hot. 


Helen  Broderick 

New  York  Paramount 

In  the  stage  show,  "The  Band  Wagon,"  ab- 
breviated, and  in  that  interlude  which  features 
a  bathroom  fixture  shop  it's  quite  rough  and 
rather  odorous,  even  to  the  jokes.  Helen,  to 
put  a  song  over,  talks  about  the  God-damned 
elevators  going  up  and  down.  That  stuff,  some- 
how, won't  go  in  America  if  it  does  in  Man- 
hattan. They  ought  to  know  better. — F.  de  T.  C. 


Hal  Byrnes 

San  Antonio  Strand 

Billed  as  the  "Cowboy  Ambassador  of  the 
Hard  Luck  Blues,"  Byrnes  sings  several  songs, 
and  wisecracks.  He  is  the  composer  of  "The 
Blue  Bonnet  Blues"  and  has  appeared  on  the 


Mark  Pepper 

Oakland  Paramount 

Introduced  as  a  gas-station  "find,"  he  sings 
"That's  Why  Darkies  Were  Born"  and  shows 
that  he  is  the  possessor  of  a  resonant  voice 
which  might  be  cultivated  to  advantage. 

NCVELTy 

Trixie  Friganza 

Oakland  Paramount 

Trixie  Friganza,  chaperoning  a  brood  of 
"discoveries,"  is  cavorting  her  ample  self  over 
the  stage  of  the  Paramount  theatre  this  week 
and  making  fun  over  her  embonpoint  and  age, 
subjects  which  might  be  touchy  with  anyone 
else.  The  jolly  comedienne  bursts  out  onto 
the  stage  all  in  white  to  open  the  show  and 
starts  right  in  on  her  age,  confessing  to  thirty- 
eight  and  then  acknowledging  that  she  may  be 
confused  and  that  this  is  her  waist  measure. 
She  admits  that  she  is  the  dame  who  put  the 
flame  in  flaming  youth  and  that  although  the 
years  go  rolling  by  she  still  can  take  the  hills 
in  high.  Trixie  is  the  clever  ringmaster  of  a 
lively  circus  and  introduces  her  "discoveries" 
in  a  manner  that  suggests  she  takes  a  lot  of 
pride  in  them.  And  well  she  might,  as  there  is 
not  a  dull  performer  in  the  lot.  But  if  she  dis- 
covered all  of  them  she  must  harken  back  to 
prehistoric  days,  as  there  are  a  couple  in  the 
lot  this  reviewer  has  seen  since  he  began  at- 
tending theatres.  Trixie  offers  some  imper- 
sonations of  stars  of  yesterday  and  causes  near 
convulsions  with  her  rendition  of  the  Cuban 
rumba,  with  ruffled  gown,  scarf  and  all. 


Ben  Bernie  and  Band 

Cincinnati  Albee 

"The  old  maestro,"  and  his  lads  are  seen 
through  a  scrim  with  Bernie  announcing  him- 
self offstage.  Scrim  raises  and  Bernie  appears, 
which  is  signal  for  prolonged  applause.  Entire 
routine  is  handled  before  microphone  with  am- 
plifiers at  each  side  of  stage.  Pat  Kennedy, 
"the  unmasked  tenor,"  sings,  "Lovable,"  "When 
Shadows  Fall,"  and  other  favorites  which  have 
identified  him  over  the  ether  lanes.  Frank 
Prince,  crooner,  also  is  featured.  Orchestral 
selections  include  "Coming  Round  the  Moun- 
tain," "Beside  the  Fireside,"  "Was  That  the 
Human  Thing  To  Do?",  "Paradise,"  etc., 
punctuated  with  solo  and  ensemble  vocalizing 
by  members  of  the  orchestra,  one  of  the  high- 
lights being  a  German  quartet  composed  of 
Paul  Weigland,  Leonard  Cavash,  Russ  More- 
huff  and  Eddie  Ehlert.  Bernie  introduces  an 
11-year  old  lad  "discovered"  in  St.  Louis  last 
week,  who  sings  "Auf  Wiedersehn,  My  Dear" 
in  a  pleasing  voice.  As  a  finale,  Bernie  steps 
into  the  pit  to  direct  Charlie  Stone's  house 
orchestra  in  conjunction  with  his  own,  greatly 
swelling  the  volume  and  rhythm. 


Parker,  Babb  and  Lottioe 

Neiv  York  Academy 

A  flash  act,  carrying  four  extra  people.  The 
act  features  various  kinds  of  dancing,  different 
types  of  singing  and  a  good  idea  behind  it  all. 
Unfortunately  there  is  plenty  room  for  im- 
provement in  the  entire  act,  except  for  the 
singing  of  the  feminine  harmony  trio.  Their 
bit  consisted  of  the  singing  of  a  few  hill-billy 
songs,  which  warranted  more  applause  than 
anything  else  in  the  act.  An  unannounced 
young  lady,  for  her  two  appearances,  first  of- 
fered a  good  tap  dance  and  then  a  novelty 
dance,  for  which  she  was  dressed  as  a  cat. 
Her  acrobatic  routine  in  this  bit  made  up  for 
the  mediocrity  of  her  singing,  and  drew  good 
applause.  The  two  or  three  dances  offered  by 
the  principals  lacked  the  finesse  usually  asso- 
ciated with  this  type  dancer. — E.  D. 


Canzano  and  Josephine 

Milwaukee  Wisconsin 

Gabriel  Canzano  puts  the  ringtail  monkey 
Josephine  through  some  snappy  tricks.  They 
toss  a  ball  back  and  forth  in  true  baseball 
fashion. 


Cherry  and  June  Preisser 

(  Booked  as  Sisters) 

New  York  Palace 

These  two  kids  from  N'Orleans  are  sure 
good.  They  dance,  sing,  gag  and  perform  some 
surprising  acrobatics.  They  are  both  very 
young,  and  it's  their  first  appearance  on  the 
New  York  stage.  I  never  saw  so  much  pep 
in  two  people  in  all  my  life.  One  is  a  little 
blond  and  the  other  a  shapely  brunette,  tall  in 
comparison,  who  has  a  head  of  beautiful  curly 
auburn  hair.  They  wear  practically  nothing,  but 
there  is  nothing  suggestive  about  their  act. 
It  is  clean  as  a  whistle.  Good  anywhere. — 
F.  de  T.  C. 


Alice  and  Sonny  La  Mont  and  Co. 

Dallas  Palace 

The  chubby  Sonny  is  a  monologist,  acrobat, 
dancer  and  a  "wow"  as  a  gagster  with  his 
parade  of  "gap  props"  as  he  crosses  and  re- 
crosses  the  stage  with  his  changing  exhibits, 
his  father  questioning  him  to  elicit  the  wise- 
cracks. This  entire  act  of  father,  mother,  son 
and  daughter  is  good,  with  father  and  Alice 
doing  some  neat  tightwire  work  as  well  as 
dancing  turns. 


Williams  and  Cryor 
New  York  Academy 

A  piano  and  singing  act  featuring  two  colored 
boys.  The  first  part  of  their  act  is  the  usual 
singing  of  popular  numbers  by  Cryor,  with 
Williams  accompanying  him  at  the  piano. 
Cryor  has  a  good  voice,  but  just  about  outdoes 
himself  on  the  high  notes.  Williams  offers  a 
piano  solo  that  makes  the  audience  warm  up  to 
them  and  follows  it  with  repartee  between  him- 
self and  Cryor  that  gets  plenty  laughs.  For  this 
bit,  he  takes  on  the  accents  of  the  "silly  ass" 
type  of  Englishman  and  puts  it  over  in  fine 
style.  Act  runs  14  minutes. — E.  D. 


Gaston  Palmer 

Brooklyn  Albee 

Billed  as  "The  French  Humorist,"  Palmer 
chatters,  both  in  English  and  in  French,  while 
he  juggles  balls,  balances  sticks,  etc.  Some  of 
his  tricks  are  difficult,  but  the  most  enter- 
taining part  of  the  act  is  his  line  of  chatter. — 
E.  D. 


Cab  Calloway  with  His  Orchestra 
New  York  Capitol 

Cab  does  his  monkey  shines,  directs  dances 
and  sings.  To  help  out  his  jungle  music  he 
puts  on  ultra  fashionable  clothes — a  white  dress 


May    2  1,  1932 


MOTION    PICTURE  HERALD 


131 


REVIEWS  Cr  ACTS 


suit,  for  instance,  and  he  sings  all  the  Cotton 
Club  stuff  in  his  repertoire.  He  stands  alone  in 
his  stvle  and  the  audience  likes  it. — F.  de  T.  C. 


Ruth  Roland 

Dallas  Palace 

Charming,  petite,  accomplished  and  beautiful, 
Miss  Roland  does  not  need  her  smiles  of  flicker- 
ing celluloid  experience  to  succeed  as  a  stage 
attraction.  She  is  versatile,  and  pleasingly  ef- 
fective in  her  songs,  yodeling,  dancing  and 
patter. 


Clifford  Wayne  and  His  Six  Indians 
New  York  Hippodrome 

This  is  a  strange  but  attractive  act  because 
of  its  unusualness.  Six  full-blooded  American 
Indians  (billed  thus)  do  a  lot  of  Indian  stuff 
and  also  a  goodly  amount  of  stage  negro  busi- 
ness that  was  invented  to  amuse  the  whites. 
However,  it  is  well  done  and  pleased  the  audi- 
ence.— F.  de  T.  C. 
Frank  Morgan 

New  York  Paramount 

Frank,  after  a  hard  struggle  to  get  a  laugh, 
tells  the  audience  that  "Mother  came  home  plas- 
tered and  told  me  I  was  a   ."  Some  snick- 
ered and  some  sighed ;  a  few  laughed  and  a 
lot  grunted.  Not  good  American  stuff. — F.  de 
T.  C. 


Don  Barclay 

Detroit  Michigan 

If  he  was  ever  a  musical  comedy  favorite, 
as  his  billing  proclaimed,  he  must  have  been 
considerably  better  than  he  appeared  in  this 
role  as  the  "Cisco  Kid"  in  the  stage  show, 
"Westward,  Hi!  Ho!"  He  demonstrated  great 
burlesque  ability  in  his  anatomical  explorations 
of  Marion  Eddy. 


Rose+ta  Duncan 

New  York  Palace 

Rosetta  goes  over  big  in  her  half  of  the  act 
that  she  and  her  sister  became  famous  in.  She 
carries  a  laugh  in  her  eccentric  verbalities  and 
winning  grimaces.  She  has  a  way  of  entering 
the  hearts  of  her  audience,  confidential-like. 
She  is  some  psychologist. — F.  de  T.  C. 


Frank  and  Milt  Britton 

Cincinnati  Albee 

The  Brittons  and  their  gang,  in  their  rough- 
house  musical  act,  smash  violins  to  smithereens, 
hurl  chairs  into  the  orchestra  pit,  rip  clothing 
off  one  another  and  tear  down  the  backdrop. 


Doc  Baker 

Brooklyn  Albee 

Doc  Baker,  famous  quick-change  artist,  and 
his  company  of  eight  present  "Flashes  of  1932," 
in  three  scenes.  First  scene  opens  in  Central 
Park,  with  Baker,  dressed  as  bum,  sitting  on 
park  bench.  An  apparition  in  the  form  of  a 
young  girl  appears  back  of  him  on  scrim,  and 
tells  him  he  can  have  another  chance  to  go 
back  on  the  stage.  Doc  walks  off  stage  and 
appears  nearly  instantaneously  in  full  after- 
noon dress  and  does  a  song  and  dance  rou- 
tine with  six  steppers.  Charles  and  Helen 
Stone  are  then  introduced  by  Doc  and  offer 
well-timed  dance  steps  to  heavy  applause.  The 
next  scene,  in  front  of  a  saloon  the  night  pro- 
hibition went  into  effect,  offered  Doc  a  num- 
ber of  instances  where  his  ability  to  change 
dress  quickly  was  brought  into  play.  Flelen 
and  Charles  Stone  are  each  given  a  chance 
to  offer  their  dancing  singly  and  each  do  very 
well.  Helen  does  tap  steps  and  Charles  a  dif- 
ficult eccentric  dance.  The  final  scene  is  called 
the  "Magic  Screen,"  and  behind  it  each  member 
of  the  company  makes  quick  changes  of  cos- 
tume. The  act  is  both  novel  and  entertaining. — 
E.  D. 


PLAYLETS 

Pola  Negri 

Brooklyn  Albee 

The  exotic  star  of  the  screen  presents  her 
own  playlet  entitled  "So  This  Is  Love."  It  is 
a  dramatic  episode  built  around  the  histrionic 
ability  of  this  tempestuous  star.  Walter  Peitri 
effectively  plays  the  part  of  the  former  lover 
and  acts  as  a  perfect  foil  for  Miss  Negri's  act- 
ing. Besides  acting  extremely  well  the  part  of 
the  discarded  lover,  Miss  Negri  incorporates 
into  the  skit  the  popular  song,  "Paradise," 
which  she  beautifully  sings  both  at  the  open- 
ing and  closing  scene. — E.  D. 


Bert  Lytell  (5) 

Cincinnati  Albee 

The  stage  and  screen  star,  with  a  company  of 
four,  presents  a  dramatic  sketch,  "The  Valiant," 
which,  although  devoid  of  comedy  relief,  is  a 
welcome  diversion  in  the  maze  of  straight 
vaudeville  turns.  The  sketch,  revolving  around 
the  last  moments  of  a  condemned  man  about  to 
be  executed  without  revealing  his  identity,  is 
tense  and  gripping  throughout.  Lytell  in  a  cur- 
tain talk  explained  that  the  script  was  based 
on  an  actual  occurrence  at  San  Quentin  prison. 
The  sketch  has  lost  none  of  its  power  since 
Lytell  presented  it  at  another  Cincinnati  house 
three  years  ago. 

Edmund  Lowe,  Victor  McLaglen  and 
Fifi  D'Orsay 

New  York  Capitol 

This  trio  do  an  act  that  would  be  amateurish 
were  it  not  for  the  size  of  their  names.  The 
vehicle  is  unworthy  of  their  importance  in  the 
entertainment  world.  It  is  just  horse  play  and 
showed  every  evidence  of  lack  of  preparation. 
It  ought  to  be  rehearsed.  Fifi  D'Orsay  shows 
up  well  under  the  handicap,  which  is  plenty. — 
F.  de  T.  C. 

DANCERS 

Patricia  Bowman 
New  York  Koxy 

Patricia  Bowman  is  a  solo  dancer  and  a  very 
beautiful  one,  indeed.  Her  costume  and  the 
scene  she  danced  in  were  becoming  and  artistic. 
She  was  subordinate  to  the  general  theme  in 
which  the  Roxyettes  overweighed  the  program. 
She  danced  with  a  big  slowly  moving  hoop 
which  seemed  to  hamper  the  freedom  necessary 
to  a  dancer.  This  is  a  slow-moving  act  and 
would  be  out  of  place  anywhere  else  in  the 
country. — F.  de  T.  C. 


Lucille  Page 

Brooklyn  Paramount 

Miss  Page,  a  comely  young  lady,  first  offered 
an  acrobatic  and  contortion  dance  routine  that 
was  exceedingly  well  done,  but  which  rated 
only  fair  with  this  audience.  Her  second  ap- 
pearance, later  on  in  the  show,  was  one  of  the 
same  nature,  but  featuring  a  turnover  split. 
This  time  she  had  no  difficulty  in  getting  a 
goodly  amount  of  applause. — E.  D. 


Dorothea  (2) 

Detroit  Fox 

Dorothea,  spectacular  control  dancer,  is  as- 
sisted by  a  male  partner  in  a  dance  combining 
two-steps,  twirls  and  kicks.  In  her  control 
dance  she  shows  remarkable  endurance.  Work- 
ing around  the  stage  on  one  foot,  she  slowly 
kicks  the  other  with  unfaltering  grace. 


Two  Jays 
Dal  I  as  Palace 

The  team  presents  a  clever  array  of  eccentric 
steps. 


Bob,  Andy  and  Tod 

Milwaukee  Wisconsin 

They  do  some  neat  tap  dancing,  both  singly 
and  in  turns.  The  boys  are  in  full  dress  with 
silk  toppers. 


Red  and  Strugge 

Detroit  Fisher 

These  colored  boys  do  an  excellent  sotto  voce 
patter  and  dance  pantomime. 


De  Haven  and  Nice 
New  York  Roxy 

These  two  dancers  burlesqued  a  balloon  dance 
given  in  the  Roxy  ballet  and  were  a  snappy 
addition  to  the  show.  They  received  the  big- 
gest hand  of  the  entertainment,  which  as  a 
whole  seemed  to  be  suffering  from  the  blues — 
perhaps  because  Fred  Waring  was  leaving. 
De  Haven  and  Nice  recently  returned  from 
Germany  where  they  have  been  working  for 
Ufa.— F.  de  T.  C. 


Viola  Dobos 

Detroit  Fisher 

Following  a  ballet  number,  Miss  Dobos  gy- 
rates into  a  fast  dance  that  ends  in  a  split  at 
the  top  speed  of  her  spin.  This  spectacular  feat 
draws  spirited  applause. 


Dorothy  Roberts 

Dallas  Palace 

A  classy  dancer  she  is,  with  acrobatic  antics 
and  taps. 

King  Twins 

Oakland  Paramount 

Limber-jointed  girls,  they  offer  some  lively 
acrobatic  stunts  in  which  beauty  and  skill  are 
intermingled. 


Sound  Film  Equipment  Part 
Of  New  College  Music  Hall 

Sound  motion  picture  projection  ap- 
paratus is  included  in  the  equipment  of  the 
newly  erected  $600,000  music  and  dramatic 
arts  building  at  the  Louisiana  State  univer- 
sity at  Baton  Rouge. 

In  addition,  the  structure,  which  has  an 
auditorium  seating  capacity  of  578,  contains 
a  broadcast  system  controlling  36  micro- 
phones, two  rehearsal  rooms  and  various 
other  appurtenances  of  the  modern  theatre. 


Jackie  Cooper  on  Tour 

Jackie  Cooper,  M-G-M's  juvenile  star,  is 
currently  making  a  personal  appearance  tour. 
He  has  already  appeared  in  St.  Louis,  Mo. 
He  will  return  to  the  studio  in  three  weeks. 


Compose  for  Chevalier  Film 

Richard  Rodgers  and  Lorenz  Hart,  New 
York  composers,  have  completed  nine  musi- 
cal numbers  for  Maurice  Chevalier's  latest 
for  Paramount,  "Love  Me  Tonight." 


132 


MOTION    PICTURE  HERALD 


May    2  1,    193  2 


SPOTS  &  $ncrs 

ON  I  I.OAI  WA> 


JIMMY  (JAMES)  CAGNEY,  carrying 
out  his  threat  to  quit  WARNERS'  screen,  in 
installments,  has  bought  a  speculum  (Look 
it  up  in  the  dictionary).  He  will  specialize 
in  gyn-e-cology,  or  sumpin'  to  do  with 
wimmin,  when  and  if  he  gives  up  his  in- 
terneship  in  the  movies.  How's  this?  James 
Cagney  in  "The  Crowd  Roars,"  $8,000  a 
month;  Dr.  James  Cagney,  M.  D.,  in  from 
2  to  4  P.  M.,  $541.05  a  year.  And  birth  con- 
trol sweeping  the  country. 

V 

The  hit  of  the  Beer  Parade  were  the 
Jewish  Theatre  Workers,  who  were  march- 
ing all  together,  one  after  the  other,  singing 
"Eli!  Eli!" 

V 

The  Forward,  Jewish  Daily,  is  looking 
for  picture  and  vaudeville  talent  for  broad- 
casting, it  is  rumored. 

V 

Harry  Richman  and  Lily  Damita  will  ap- 
pear on  the  same  program  at  the  reopened 
Hollywood  theatre  on  June  5,  and  for  some 
time  thereafter. 

V 

Use  Marvenga,  the  fraulein  from  the  Fa- 
therland, who  will  appear  in  the  musical 
play,  "There  You  Are,"  opening  at  the 
George  Cohan  theatre  this  week,  says  she 
"just  loves  America"  and  her  favorite  song 
is  the  "Magic  Flute." 

V 

Phil  Baker  is  making  them  laugh  at  the 
New  York  Palace  and  is  received  "ac- 
cordionly."  In  an  interview,  Phil,  who  has 
just  returned  from  a  successful  tour  of  the 
country  as  a  star  in  Billy  Rose's  "Crazy 
Quilt,"  had  some  wise  remarks  to  make 
about  the  show  business.  Here's  Phil's 
Formula:  "Take  three  good  entertainment 
names  with  a  like  amount  of  minor  talent, 
put  the  bundle  on  tour,  play  at  the  right 
prices,  and  you'll  come  home  with  the  ba- 
con. The  country  is  hungry  for  stage  plays." 
Before  he  left  for  England  last  month,  Pat 
Powers  said  the  same  thing. 

V 

We  extend  our  sympathy  to  George 
Gershwin,  the  composer  whose  father,  Mor- 
ris, died  at  the  age  of  62  years  in  the  Hotel 
Broadmore,  on  the  14th.  George  has  living 
two  brothers,  Arthur  and  Ira,  and  a  married 
sister. 

V 

Mitzi  Green,  who  is  making  personal  ap- 
pearances in  the  East,  is  neglecting  her  fan 
mail — ?  ...  In  the  spring  a  young  girl's 
fancy  often  turns  to  thoughts  of  love,  and 
Mitzi  has  a  crush  on  Eric  Linden. 

V 

The  first  broadcast  dedicated  to  Radio 
City  was  sent  over  the  NBC  network  re- 
cently. This  program  also  put  Roxy  back 
on  the  air.  The  dedication,  done  in  blank 
verse,  was  written  for  the  occasion  by 
Martha  L.  Wilchinski. 

V 

Peggy  Antrim,  you  remember,  of  the  Chi- 
cago Opera  Company,  is  thinking  of  return- 
ing to  the  public  ear  via  the  airway.  She 
is  studying  microphone  technique  at  the 
Robert  Evans  Studio.  Evans  says  she  has  a 
new  idea  that  will  please  the  managers. 
He  ought  to  know. 

V 

Floyd  Gibbons  is  talking  more  slowly  this 
week.  He  bit  his  tongue,  according  to  his 
press  agent. 

F.  DE  TRAFFORD  CRAVEN 


REVIEWS  CE  ACTS 


CCMCDY 

Ritz  Bros.  (3) 

Brooklyn  Paramount 

This  comedy  trio  is  one  of  the  most  enter- 
taining before  the  public.  Their  comedy  songs 
and  dances  earn  them  great  applause  and  are 
climaxed  by  their  laughable  impersonations  of 
famous  personages.  Their  opening  bit  is  a 
comedy  routine  built  around  the  days  of  Julius 
Caesar.  They  are  dressed  as  gladiators,  sing 
special  lyrics  and  offer  a  few  silly  dances  to 
fit  in  with  the  idea.  They  follow  this  with 
a  number  of  good  gags  and  a  blackout  that  is 
good  for  plenty  laughs.  In  this,  one  of  the  boys 
does  the  famous  Dr.  Jekyll  and  Mr.  Hyde 
transformation,  and  another  the  impersonation 
of  Frankenstein.  Intermingled  with  their  danc- 
ing in  the  next  scene,  one  of  them  gives  his 
impression  of  a  number  of  screen  stars  doing 
the  "Charleston."  They  close  to  great  applause 
with  a  comedy  dance  done  in  unison.  A  good, 
clean  act  that's  a  show-stopper  for  any  house. — 
E.  D. 


Benny  Rubin 

New  York  Loeu/s  State 

Benny  Rubin  must  be  sick  or  something.  He's 
done  better,  but  it  would  be  hard  for  him  to  do 
worse.  He  talks  and  tries  to  sing,  and  dances 
a  little — very  little.  As  a  master  of  ceremonies 
he  is  a  great  flag  pole  sitter. — F.  de  T.  C. 


Hal  Sherman 

Brooklyn  Albee 

Sherman  uses  Dorothy  Ryan  as  a  foil 
throughout  his  act,  she  doing  the  singing  and 
straight  for  his  gags.  Hal  is  dressed  in  over- 
sized summer  attire  and  offers  a  number  of 
laughable  bits  before  going  into  his  specialty 
of  eccentric  comedy  dancing.  This  dance  closes 
the  act  and  should  have  been  more  prominently 
featured,  for  it  drew  the  most  applause. — E.  D. 


Joe  Besser  &  Co.  (3) 

New  York  Academy 

One  of  the  most  laughable  comedy  acts  in 
the  business  went  over  great  here  and  except 
for  a  little  toning  down  in  spots  is  great  for 
any  other  house.  The  act  opens  in  a  Spanish 
setting  in  which  a  dramatic  scene  is  enacted. 
Very  serious  until  Besser,  rotund  comedian, 
bursts  on  the  scene.  From  then  until  the  cur- 
tain goes  down  there's  one  laugh  after  another. 
His  comedy  dress  and  odd  mannerisms  over- 
shadow every  attempt  of  the  others  to  be  dig- 
nified. Act  did  very  well  here. — E.  D. 


Russel  Marconi  &  Gerry 

New  York  Loeu/'s  State 

This  trio  have  a  good  act.  A  shrimp-sized 
man  with  a  powdered  face  and  an  accordion 
gets  the  laughs  when  his  trousers  get  emotional 
and  go  up  his  legs  on  the  high  notes.  A  blonde 
girl  and  male  guitarist  do  a  dance  routine,  and 
the  act  goes  over  well.  Good  anywhere. — F.  de 
T.  C. 


Carl  Shaw  (3) 

Cincinnati  Albee 

A  hodgepodge  of  buffoonery,  patter,  songs 
and  dances  is  aided  and  abetted  by  a  man  and 
girl,  both  unbilled.  "Whose  Little  Whoosit"  by 
Shaw  and  "Lovable,"  by  the  girl,  are  the  high- 
lights of  the  vocalizing. 


Jack  Pettet  and  Buddy  Douglas 

Cincinnati  Albee 

It's  a  round  of  wisecracks,  hoofing  and  sing- 
ing. Buddy,  a  lad  apparently  not  yet  out  of  his 
teens,  displays  most  unusual  talent  in  all  three 
branches. 


Milton  Berle 

Brooklyn  Albee 

This  popular  young  comedian  works  through- 
out the  show  as  master  of  ceremonies,  intro- 
ducing each  act  in  an  informal  and  laughable 
fashion.  He  offers  some  gags  and  stories  that 
our  forefathers  chuckled  over ;  nevertheless, 
this  audience  did  laugh  lustily  at  them.  They 
had  probably  heard  them,  but  the  way  this 
young  fellow  "sells"  them  is  different.  For  his 
own  spot  on  the  bill,  Berle  offers  some  of  his 
own  humor  and  then  sings  a  comedy  song, 
made  up  of  special  lyrics  and  varied  titles  to 
popular  songs. — E.  D. 


Frank  Gabby 

Detroit  Fox 

Frank  steals  the  show  with  a  well-balanced 
brand  of  comedy.  Gabby's  gab  emanates  from 
the  gastric  regions — he  is  a  first-rate  ventrilo- 
quist. A  balcony  character  interrupts  his  acts 
and  adds  considerable  to  the  performance  de- 
spite the  antiquity  of  the  device. 


Eddie  Cole 

Milwaukee  Wisconsin 

An  artist  with  a  comic  chatter  and  a  novelty. 
An  old-fashioned  Charlie  Chaplin  film  is  thrown 
on  the  screen  and  Eddie  directs  Charlie  through 
the  picture,  with  plenty  of  laughs  from  the 
audience. 


ACROBATICS 


Rath  Brothers 

Brooklyn  Albee 

These  boys  have  a  standard  vaudeville  and 
presentation  act  that  has  played  in  nearly  every 
house  in  the  country.  Their  display  of  acro- 
batics is  done  with  the  utmost  of  ease  and  we 
have  yet  to  see  them  when  they  haven't  received 
a  great  hand. — E.  D. 


Anderson  and  Allen 

San  Francisco  Warficld 

Strong  men  and  acrobats,  they  present  some 
difficult  feats  that  win  particularly  through 
their  newness. 


Rector  and  Doreen 

Dallas  Palace 

In  this  aerial  strong-jaw  act,  daringly  di- 
verting and  original,  the  lady  goes  through  a 
prolonged  suspended  spinning  routine. 


DeLong  Sisters  (3) 

Cincinnati  Albee 

Somersaults,  handsprings  and  pyramiding  all 
are  done  in  rapid-fire  succession  by  the  trio. 

Columbia  System  Features  a 
Stage  Program  from  England 

Musical  comedy  and  vaudeville,  in  the 
form  which  entertains  the  theatre  going 
population  of  Great  Britain,  will  be  heard 
in  the  United  States  on  Friday,  May  20,  by 
a  special  broadcast  from  London,  to  be 
transmitted  in  this  country  over  a  W ABC- 
Columbia  broadcasting  network. 

The  program  is  one  of  a  series  of  eight 
international  exchange  broadcasts  arranged 
between  Columbia  and  the  British  Broad- 
casting System.  On  June  3  Columbia  will 
return  the  favor  with  a  similar  program 
from  this  country  to  England,  to  be  called 
"Broadway." 


May   2  1,    193  2 


MOTION    PICTURE  HERALD 


133 


OVERTURES 

JOE  RUSSO  (New  Orleans  Orpheurn) 
and  his  RKO'lians,  assisted  by  Eddie 
Newcome,  the  singing  usher,  remembered 
Mother  with  a  selection  of  numbers  written 
about  her  and  played  in  fine  style.  Opening 
was  a  flash  on  Al  Jolson's  celebrated  "Mam- 
my," followed  by  Jac  Assunto's  trombone  solo 
of  the  mother  song  from  "My  Maryland."  The 
trumpets  and  the  trombone  then  stood  in  a 
baby  spot  for  a  trio  of  "Mother  Machree," 
which  went  big  both  because  of  the  playing  and 
the  effect  of  shadows  which  the  spot  created. 
Eddie  Newcome,  billed  as  the  singing  usher, 
sang  "M-o-t-h-e-r,"  after  which  the  entire  or- 
chestra played  "My  Mother's  Eyes,"  closing 
with  a  return  to  "Mammy." 

CHARLES  E.  STONE  (Cincinnati 
Albee),  ever  alert  for  diversification  in  his 
programs,  played  "Die  Shone  Galathea,"  the 
first  German  overture  to  be  given  at  this 
house.  The  symphonic  arrangement  of  the 
score  exerts  a  subtle  appeal  tc  those  who 
have  a  flair  for  harmony,  while  those  who 
are  not  musically  inclined  cannot  help  but 
enjoy  this  worth  to  the  nth  degree.  In  the 
ensemble  numbers,  as  well  as  the  individual 
passages,  the  overture  clicks,  as  evidenced 
by  the  salvos  of  hearty  applause  which 
greeted  the  presentation  at  the  first  show. 

HERSCHEL  LEIB  (Detroit  Fox)  believes 
in  the  occasional  use  of  standard  arrangements 
of  standard  composition.  The  effectiveness  of 
such  a  presentation,  stripped  of  all  embellish- 
ment, can  test  the  ability  of  an  orchestra  and 
conductor.  The  most  ardent  student  of  music 
could  find  little  to  criticize  in  Leib's  rendition 
of  Liszt's  "Second  Hungarian  Rhapsody."  Jo- 
seph Wohl  handled  the  piano  interlude  in 
praiseworthy  manner. 

JULIUS  SOKOLOVE  (Baltimore 
Keith's)  who  has  taken  over  the  direction 
of  the  Rhythm  Boys,  at  this  playhouse, 
played  as  an  overture  selection  from  the 
stage  musical,  "Rose  Marie,"  all  members 
in  the  pit  in  an  orange  flood  light.  The  spot 
was  used  on  Sokolove  when  he  soloed  with 
violin  in  playing  thematic  part. 

WALT  ROESNER  (San  Francisco  Fox) 
and  the  Fox  Orchestra  made  Mothers'  Day 
last  a  full  week  by  offering  an  especially 
arranged  overture  made  up  of  airs  in  which 
the  mother  motif  prevailed.  "Songs  My 
Mother  Taught  Me,"  by  Dvorak,  was  played 
on  the  organ,  with  orchestra  accompaniment, 
and  "Mighty  Lak  a  Rose"  was  presented  as 
a  trumpet  trio.  Joaquin  Garay,  appearing 
after  an  absence  of  two  weeks,  sang  "My 
Madonna,"  while  a  mother  in  soft  lights 
formed  a  lovely  picture  on  the  stage. 

ALEXANDER  KEESE  (Dallas  Palace), 
has  practically  become  permanent  director  for 
an  indefinite  engagement  as  his  adeptly  ar- 
ranged programs  continue  to  meet  with  great 
favor.  The  Modern  Rhythm  Band  first  in- 
dulged in  "Here  Comes  the  Missus"  and  then 
"When  the  Moon  Comes  Over  the  Mountain." 
With  the  baton  wielder  leading  the  whistling, 
the  versatile  orchestra  displayed  similar  talent 
and  made  a  hit  of  "The  Whistler  and  His  Dog" 
while  a  nicely  sung  solo  part  enhanced  the 
beautiful  strains  of  "The  Perfect  Song."  The 
throbbing  rhythm  of  "Dixiana"  glided  into 
"Goodnight,  Sweetheart"  with  an  oboe  solo 
neatly  done.  The  climax  was  reached  in  the 
expressive  "Hallelujah"  with  an  ensemble  of 
nine  of_  the  orchestra  as  a  vocal  chorus.  It 
was  a  diversified  and  very  entertaining  program 
of  music  which  was  added  to  greatly  by  an 
additional  sequence  of  smoothly  adapted  mu- 
sical numbers  played  from  the  stage  for  the 
stage  show. 


LP  AND  DCWN 
THE  ALLEY 


HELLO,  EVERYBODY! 

Instead  of  going  out  and  hitting  the  little 
"pill"  around  for  18  holes,  last  Saturday,  I 
stayed  around  the  office  and  listened  to  the 
melodious  strains  of  "How  Dry  I  Am,"  etc., 
which  were  wafted  up  here  to  the  fourteenth 
floor,  on  the  gentle  breezes  around  Colum- 
bus Circle.  .  .  .  Yes,  I  was  a  traitor  to  the 
cause  and  failed  to  march  in  the  Honorable 
Jimmy  Walker's  "Beer"  parade;  neverthe- 
less, I  am  for  it  and  "hurrahed"  as  loudly 
as  the  next  fellow.  .  .  . 

*  *  * 

I  understand  that  Blossom  Seeley  and 
Benny  Fields  (and  under  the  direction  of 
Danny  Winkler),  headline  vaudeville  per- 
formers, are  presenting  their  own  arrange- 
ments of  popular  songs — some  of  which 
they  made  famous — in  a  series  of  broadcasts 
over  an  NBC-WEAF  network  every  Mon- 
day at  7:30  P.  M. 

*  #  # 

There  are  three  important  reasons  why  the 
Remick  song,  "Whistle  and  Blow  Your 
Blues  Away,"  is  a  hit.  .  .  .One  is  that  it  is 
a  natural  .  .  .  the  second  is  that  when  Joe 
Young  and  Carmen  Lombardo  wrote  it  they 
wanted  to  prove  to  the  Maine  professor  that 
people  that  whistle  are  not  crazy  .  .  .  and 
the  third  is  that  it  is  the  kind  of  tune  needed 
in  these  times.  .  .  . 

*  *  * 

Ben  Alley,  co-featured  weekly  with  Ann 
Leaf  on  the  Charis  Musical  Revue,  broad- 
casting over  the  Columbia  network,  is  a 
handy  man  to  have  around  when  things  go 
wrong.  .  .  .  His  ingenuity  served  him  in  good 
stead  during  a  recent  stage  engagement.  .  .  . 
He  left  his  dressing  room,  garbed  in  a  bath 
robe,  to  answer  a  phone  call.  .  .  .  When  he 
returned,  he  found  his  door  locked.  .  .  .  The 
janitor,  the  only  person  in  possession  of  a 
key,  was  not  to  be  found.  .  .  .  Ben  finally 
"jimmied"  the  door  open  and  dressed  in 
double-quick  time  to  get  on  stage  at  his 
proper  cue.  .  .  . 

*  *  * 

Herbie  Kay,  youthful  MCA  maestro,  is 
now  a  member  of  the  Sioux  tribe  of  Indians. 
.  .  .  Herbie  was  inducted  into  the  tribe  by 
Chief  Little  Bear  and  was  given  the  Indian 
name  of  "Chaydah-Sappa,"  which  means 
"Happy  Music." 

*  *  * 

Sammy  Lee,  who  is  rehearsing  for  "Rio 
Rita,"  which  opens  at  the  Capitol  soon,  is 
seeking  tall  and  slender  showgirls  who  can 
sing.  .  .  . 

Julius  Lenzberg  has  been  appointed  asso- 
ciate conductor  to  Dr.  Hugo  Riesenfeld  at 
the  Roxy.  .  .  .  Jacques  Gasselin  will  be  con- 
certmaster  and  Cornelius  van  Cliet,  solo  'cel- 
list. .  .  .  William  Lockwood  is  the  manager 
of  the  orchestra.  .  .  . 

ED  DAWSON 


Organist  Appointed  Manager 

Henry  B.  Murtagh,  veteran  organist  at 
Shea's  Buffalo,  has  been  named  manager  of 
Shea's  Hippodrome  in  Buffalo.  The  house 
recently  shifted  to  an  all-film  policy  when 
vaudeville  was  moved  to  Shea's  Century. 


Use  solos  that 
I     hit  "the  spot'' 

uality  Slide  Got 

Six  East  Lake  St 
k    .V.V*  Chicago  ~.v. 


ORGAN  SOLOS 

EGON  DOUGHERTY  (New  York  As- 
toria Triboro)  presented  another  of  his  pop- 
ular song-fests  that  had  the  entire  audience 
singing  and  put  them  in  a  jovial  mood  for 
the  vaudeville  that  followed.  Dougherty 
opened  with  the  song  "Oh  What  a  Thrill," 
and  offered  for  the  second  number  a  stunt 
different  than  is  usual  in  his  routine.  For 
this  spot,  Egon  had  Mark  Levant,  conduc- 
tor of  the  house  orchestra,  play  a  violin  solo 
of  the  semi-classic  number,  "Sylvia,"  while 
he  played  a  soft  accompaniment  on  the  or- 
gan. The  hand  given  them  was  of  the  finest. 
The  balance  of  the  program  consisted  of 
the  following  singing  numbers:  "Whistle 
and  Blow  Your  Troubles  Away,"  "Call  It 
Madness,"  "Where  the  Lilies  of  the  Valley 
Grow,"  an  old  novelty  song,  "Pussy  Wil- 
lows Whisper,"  which  incidentally  earned 
an  encore,  and  a  final  chorus  of  "By  the 
Fireside." 

JULIA  DAWN  (New  Orleans  Saenger) 
receives  a  splendid  reception  for  her  open- 
ing here,  a  reception  which  is  the  more  sur- 
prising as  her  work  is  dignified  and  altogether 
different  from  the  type  of  solo  which  pre- 
vailed in  this  house  for  two  years.  Miss  Dawn 
is  a  brunette  Valkyr  with  a  pleasing  person- 
ality and  an  unobtrusive  manner.  She  uses  the 
triumphal  march  from  "Aida"  to  open,  has 
some  slides  explain  how  happy  she  is,  and  so 
on,  all  to  .the  tune  of  "Hello,  Everybody."  Her 
program  really  gets  started  with  "Was  That 
the  Human  Thing  to  Do?"  followed  by  a  nov- 
elty "Kitten  on  the  Keys,"  and  closing  with 
"Kiss  Me  Goodnight,"  with  Miss  Dawn  sing- 
ing both  verse  and  chorus.  Her  voice  is  a  bit 
high,  but  fills  the  ample  auditorium  and,  judg- 
ing from  her  breathing  and  phrasing,  she 
knows  something  about  singing.  The  audience 
gave  her  a  heavy  hand. 

HAL  BECKETT  (Brooklyn  Fox),  who 
shares  his  billing  with  the  popular  "singing 
usher,"  George  Kaye,  presented  a  pleasing- 
organ  solo,  built  around  and  entitled  "Songs 
of  the  Night."  Singing  songs  for  the  aud- 
ience were  "Dream  Sweetheart,"  "Good 
Night  Moon,"  "Blue  of  the  Night,"  and  a 
final  chorus  of  "Starlight."  George  Kaye, 
who  possesses  a  most  pleasing  voice,  enter- 
tains the  audience  with  a  chorus  of  "At 
Dusk."  Hackett,  who  has  a  nice  personality, 
talks  well  and  uses  his  smile  to  advantage. 
Good  applause  is  given  the  boys. 

ARSENE  SIEGEL  (Detroit  Fisher)  does  a 
solo  entitled  "Singing  the  Blues  Away,"  open- 
ing with  "Dream  Sweetheart"  and  "Dancing 
While  Lights  Are  Low."  Very  successful  was 
a  novelty  done  by  four  groups,  left,  center, 
right  and  balcony,  with  "Was  That  the  Human 
Thing  to  Do?"  "My  Mom"  was  timely,  well 
received.  It  was  played  first  without  words 
and  with  a  cornet  solo.  With  this  the  audience 
threw  in  a  voluntary  humming. 

JOE  STOVES  (New  York  Jamaica  Va- 
lencia) presented  a  novelty  organ  solo  en- 
titled "Show  Boat,"  which  proved  very  en- 
tertaining. Opening  with  "Here  Comes  the 
Show  Boat,"  (word  slides  superimposed  on 
boat  and  river  effect  slide  covering  entire 
screen),  Stoves  in  his  natural  southern 
drawl  told  the  audience  the  story  of  the 
showboat  and  followed  it  up  with  the  song. 
"I  Love  a  Parade,"  which  Charley  Paul  and 
his  orchestra  played.  The  audience  were 
told  that  they  were  the  showboat's  singing 
ensemble  and  they  did  their  part  by  singing 
the  balance  of  the  program  which  consisted 
of  "Somebody  Loves  You,"  a  special  to 
"Human  Thing  to  Do,"  "By  the  Sycamore 
Tree,"  a  "humming"  special  and  a  special 
finale  of  "Roll  On  Mississippi."  A  very  good 
reception  was  given  Mr.  Stoves. 


134 


MOTION    PICTURE  HERALD 


May    21,  1932 


M  PRODUCTIONS  IN  WOCI\ 


TTTT  F 
ill  kjiit 

WRITER  AND  DIRECTOR 

CAST 

STAfiK  OP 

PRODUCTION 

COLUMBIA 

"Hollywood  Speaks" 

Story  by  Norman  Krasna,  Jo  Swerling.  Director: 

Eddie  Buzzell. 

Genevieve   Tobin,   Pat  O'Brien. 

Shooting 

"McKenna  of  the  Mounted" 
FOX 
"Fancy  Free" 

Story  by  Harold  Shumate,  Randall  Faye,  Stuart 
Anthunv      Director:     D.    Ross  Lederman. 

Story  by  Phillip  Klein,  Barry  Conners.  Director: 
Al  Werker. 

Buck  Jones. 

Adolphe  Alenjou,   Joan   Marsh,   IVIinna  Gombell 

Shooting 
• 

•Snooting 

"The  First  Year" 

Story    by    Lynn    Starling.      Director:    W.  K. 
Howard. 

Janet   Gaynor,    Charles  Farrell. 

Shooting 

"Down  To  Earth" 

Story  by  Edwin  Burke.    Director:  David  Butler. 

Will  Rogers,  Irene  Rich,  Dorothy  Jordan. 

Shooting 

"Burnt  Offering" 

Written  by  staff.   Director:  Frank  Lloyd. 

Elissa  Landi,  Wm.  Von  Brinkin,  Melvyn  Douglas. 

Shooting 

METRO-GOLD  WYN -MAYER 

"Red  Headed  Woman" 

Written  by   staff.    Director:    Jack  Conway. 

Jean  Harlow,  Chester  Morris,  Lewis  Stone. 

Shooting 

r^uDlic  Lite 

Cfnr„    1-,,.    ct^f¥       T^irprfnr*     diaries  RfAhlTl 
orory    u y    bidii .     l/hcliui  .     x^ntiiita  i.i.ii'mi. 

Lionel   BsiTymore     Ivsren   Morley(    ^^ils  ^\stlieT" 

Shooting 

"Speak  Easily" 

"Story  by  staff.    Director:    Edward  Sedgwick. 

Buster  Keaton,  Jimmy  Durante. 

Shooting 

MONOGRAM 

"Honor  of  the  Mounted" 

Story  and  direction  by  Harry  Fraser. 

Tom  Tyler. 

Shooting 

PARAMOUNT 

"Love  Me  Tonight" 

Story  by  Samuel  Hoffenstein.    Director:  Rouben 

Mamculian. 

Maurice   Chevalier,   Jeanette  MacDonald. 

Shooting 

"Gates  of  Hollywood" 

Story  by  Sam  Mintz,  Arthur  Kober  and  Walter 
De  Leon     Director;    William  Beaudine. 

Stuart   Erwin,   Frances  Dee,   Zasu  Pitts. 

Shooting 

"The  Sporting  Widow" 

Story  by  M.  S.  Boylan,  Harvey  Gates.  Directors: 
Harry    Wagstaff    Gribble,    Alexander  Hall. 

Alison  Skipworth,  Robert  McWade,  George  Barbier. 

Shooting 

"The  Challenger" 

Story  by  Grover  Jones,  W.  S.  McNutt.  Director: 
Stephen.  Roberts. 

Geo.  Bancroft,  Wynne  Gibson,  Charles  Starrett. 

Shooting 

"Movie  Crazy" 

Story  by  staff.    Director:  Clyde  Bruckman. 

Harold   Lloyd,   Constance  Cummings. 

Shooting 

"Million  Dollars  Legs" 

Story    by    Henry    Myers,    Nick    Barrows.  Di- 
rector: Eddie  Cline. 

Jack  Oakie,  W.  C.  Fields. 

Shooting 

"The  Man  From  Yesterday" 

Story  by  Oliver  H.  P.  Garrett.    Director:  Bert- 

I10IQ     V  lcTLCl. 

Claudette  Colbert,  Clive  Brook. 

Shooting 

RKO-PATHE 

"Hollywood 

TV'T prru.  CZ n.RnimH 
1VJ.C  J  1  Jr    \J\J  uiiu 

Story    by    Robert    Presnell.     Director:  George 

Constance   Bennett,   Neil   Hamilton,    Lowell  Sherman. 

Shooting 

RKO-RADIO 

"Hold  'Em  Jail" 

Story   by   Timothy    Whelan,    Lew   Lipton  and 
Eddie  Welch.     Director:    Norman  Taurog. 

Bert    Wheeler,    Robert    Woolsey,    Edna    May  Oliver. 

Shooting 

"The  Eighth  Wonder" 

Story   by    J.    A.    Creelman.     Director:  Merian 
C.  Cooper. 

Joel   McCrea,   Fay  Wray,   Gustav   von  Seyffertitz. 

Shooting 

TIFFANY 

"Hell  Fire  Austin" 

Story    by    Betty    Burbridge.     Director.  Ernest 
Sheldon. 

Ken  Maynard. 

Shooting 

UNITED  ARTISTS 

"Rain" 
UNIVERSAL 

Story   by   Maxwell  Anderson.    Director:  Lewis 
Milestone. 

Joan  Crawford,   Walter  Huston. 

Shooting 

"Back  Street" 
"Brown  of  Culver" 

From  novel  by  Fannie  Hurst.    Director:  John 

M.  Stahl. 

Story    by    George    Green,    Tom  Buckingham, 
uncciur.      vv  1 1 1  id.  in     vv  y  ic  i . 

Irene  Dunne,  John  Boles,  June  Clyde,  Zasu  Pitts. 
Tom  Brown,  H.  B.  Warner,  Slim  Summerville. 

Shooting 
Shooting 

"Tim      l"M/l      T\^r\f  TT/liie-a" 

i  ne  i*/iq  ijarK  nouse 

Story  by  Beifti  W.  Levy.  Directory  Jsmes  WVijile. 

•   Boris  Karloff,  Lilian  Bond. 

Shooting 

"Jungle  Mystery" 
WARNER-FIRST  NATIONAL 

Story   by    George   Plymton,   Basil  Dickey,  Ella 
O'Neill,  Joe  Roach.    Director:    Ray  Taylor. 

Cecelia  Parker,  Carmelita  Geraghty. 

Shooting 

"Life  Begins" 

Story  by  Earl  Baldwin.    Directors:  James  Flood, 
Elliott  Nugent. 

Loretta    Young,    Hardie   Albright,    Eric    Linden,  Aline 
McMahon. 

Shooting 

"Children   of  Pleasure" 

Story  by  Larry  Baretto,  Earl  Baldwin.  Director: 

Wm.  Dieterle. 

Ruth   Chatterton,   George  Brent. 

Shooting 

'Tiger  Shark" 

Story  by  Wells  Root.    Director:   Howard  Hawks. 

Edward    G.    Robinson,    Zita  Johann. 

Shooting 

"Cabin  in  the  Cotton" 

Story  by  Paul  Green.    Director:  Michael  Curtiz. 

Richard   Barthelmess,   Bette   Davis,   Dorothy  Jordan. 

Shooting 

WARNER  BROTHERS 

"The  Night  Flower" 

Story  by  Robert  Lord.    Director:    William  Well- 
man. 

Barbara  Stanwyck,   George  Brent. 

Shooting 

"The  Crooner" 

Story    by    Charles    Kenyon.      Director:  Lloyd 
Bacon. 

D'avid   Manners,   Ann   Dvorak,   Ken  Murray. 

Shooting 

"Blessed  Event" 

Story   by   Howard    Green.     Director:    Roy  Del 
Ruth. 

Lee  Tracy,  Mary  Brian. 

Shooting 

May    21,  1932 


MOTION    PICTURE  HERALD 


135 


THE  RELEASE  CHART 


Productions  are  listed  according  to  the  names  of  distributors  in  order  that  the  exhibitor  may  have  a  short-cut  towards  such  infor- 
mation as  he  may  need,  as  well  as  information  on  pictures  that  are  coming.  Features  which  are  finished  or  are  in  work,  but  to 
which  release  dates  have  not  been  assigned,  are  listed  in  "Coming  Attractions."  Running  times  are  those  supplied  by  the  dis- 
tributors.   Where  they  vary,  the  change  is  probably  due  to  local  censorship  deletions.    Dates  are  1931,  unless  otherwise  specified. 


ALLIED  PICTURES 


Features 

Runnlm  Tim* 

Title  Star  Rel.  Date       Minutes  Reviewed 

Clearing  the  Range  Hoot  Gibson   Apr.  25 

File    113   Lew  Cody-Mary   Nolan  Feb.    19/32.  63. ..Mar.  6VS2 

Say  Biekareo,  The  Hoot  Glbson-Myrna  Kennedy  

Hard  Hombre   Hoot  Gibson-L.  Basquette   Aug.  22 

Loeal  Bad  Man,  Tha  Hoot  Gibson-Sally  Blane   Jan.  I6,'32 

Spirit   of  the  Wert  Hoot  Gibson-Doris  HHI   Mar.,  '32  

Vanity  Fair   Myrna  Loy-Cenway  Tearle    ...Mar.,  '32  

Wild  Horse   Hoot  Gibson-Alberta  Vaughn  

Coming  Feature  Attractions 

A   Man's   Land  Hoot  Gibson   

Anna   Karenlna   All  Star  

Midnight  Alarm   A"  Star   

Stoker,   The   Monte  Blue   

Three  Castle*   All  Star   


ARTCLASS  PICTURES 


•32.. 


.70. 
.66. 


.68. 
.82 


Features 

Running  Tim* 

Title  Star  Rel.  Date       Minutes  Reviewed 

Border  Devils   Harry  Carey   Apr.     4, '32.. . .  65. . .  Apr.     3. '32 

Cavalier  of  the  W**t  Harry  Carey   Nov.    15  75  

Convicted   Aileen  Pringle-Jameson 

Thomas   Sept.     1  63  Oct.  S 

Cross  Examination   H.  B.  Warner-Sally  Blane- 

Natalie    Moorhead   72...  Feb.    13, '32 

Phantom,  The   "Big  Boy"  Wllllams-Allene 

Ray   Deo. 

Pleasure   Conway  Tearle-Carmel  Myers. Sept. 

They   Never  Come  Back  Regis  Toomey- Dorothy  Sebas- 
tian  May 

Unmasked   Robert  Warwick   Oct. 

White  Renegade   Oct. 

Without  Honors   Harry  Carey   Jan. 

Coming  Feature  Attractions 

Across  the  Line  Harry  Carey   

Auctioned  Off   

Bridesmaid   

Confidential  

Double  Sixes   Harry  Carer'   

Foolish  Girls   

Horsehoofs   Harry  Carey   

Humanity   

Hurricane  Rider,  The  Harry  Carey   

I  Accuse   

Night    Rider,    The  Harry  Carey   

Wher*  Are  Your  Children?  


I. 
I. 

2,'S2  66...  Jan.  16/32 


BIG  4  FILM  CORPORATION 

Features 

Running  Time 

Title  Star  Rel.  Date       Minutes  Reviewed 

Human  Targets   Buzz  Barton   Jan.     10. '32  Feb.  6.'32 

Mark  of  the  Spur  Bob  Custer   Feb.    1 0. '32  

Murder  at   Dawn  Mulhall-Dunn   Feb.    22. '32  60. ..Mar.    12, '32 

Quick  Trigger  Lee  Bob  Custer   Nov.    24  60. 

Scarlet  Brand,  The  Bob  Custer   May 

Tangled   Fortune*   Buzz  Barton   Mar. 


7. '32. 
22,'32. 


Coming  Feature  Attractions 


Dance  Hall   Kisses  6  reels. 

Blazed   Trails   6  reels., 

Bull   Oog   Edition  , 

Driving  Demons   

Fighting  Gloves   

Gambling  Sex  

Guns  and  Saddles  6  reels. 

Pony   Express  Kid  

Rip    Roaring    B rones  6  reels. 

Rio  Grande  Raiders  6  reels. 


COLUMBIA 

Features 

Title  Star  Rel. 

Behind  the   Mask  Jack  Holt-C.  Cummlngs  Feb. 

(Reviewed  under  the  title  "The  Man  Who 

Big   Timer,   The  ...Ben  Lyon-C.  Cummlngs  Mar. 

Border   Law   Buck  Jones- L.  Tovar  Oet. 

Branded   Buck  Jones   Sept 

Deadline   Buck  Jones   Dee. 

Deceiver,   The   Lloyd  Hughes- Dorothy 

Sebastian- Ian  Keith   Nov. 

Fighting   Fool.   The  Tim    McCoy   Jan. 

Fighting  Marshal.  The  Tim    McCoy   Dee. 

Final  Edition,  The  Pat  O'Brien-Mae  Clarke  Feb. 

Forbidden   Barbara   Stanwyck- Adolphe 

Mnnlou-Raloh  Bellamy  .Jan. 

Love  Affair   Dorothy    Maekaill  .  Humphrey 

„,  .    _  Bogart   Mar 

High  Speed   Buck  Jones-Loretta  8ayers. . . Apr. 

Maker  of  Men  Jack    Holt-Richard  Crom- 
well-John Wayne   Dee. 

Menace,  The   Walter   Byron-Bette  Davis- 

H.  B.  Warner  Jan. 

Men  In  Her  Lite.  The  Lois  Moran-Chas.  Blckfard  Dee. 


Running  Tim* 
Date       Minutes  Reviewed 

25. '32  Feb.  6.'37 

Dared) 

I0.'32  74. ..Mar.  26.'23 

15  61  

I  61  Nov.  21 

3  68... Jan.  30.'32 

21  68  Nov.  28 

20,'S2  l6...Apr.  9.32 

18  58  

.Feb.  27.'S2 


20.'32. 
I5.'32. 


17,32.. 
2/32.. 


..66. 
..83.. 


..68. 
..62. 


Jan.  I6.'S2 


.May 
.  May 


7.'32 
I4,'32 


25  67.. 


Running  Time 
Rel.  Date       Minutes  Reviewed 


4  63...  Feb.  20/32 

15  58  Oet.  31 

31  99  

4/32  64...  Jan.  16/32 

12  88  Oet.  17 


25  /32.. 

I  

5/32.. 
24/32.. 


..Apr.  9/32 


11/32  58. ..Feb.  13/32 


Title  Star 

No    Greater    Love  Alexander  Carr-Dickey  Moore 

One  Man  Law  Buck  Jones   Dee. 

One  Way  Trail  Tim  McCoy   Oet. 

Platinum  Blonde   Yeung-Harlow-R.    Williams.  .Oct. 

Ridin'    for   Justice  Buck  Jones   Jan. 

Secret  Witness   Wm.  Collier,  Jr.-Una  Merkel. Dee. 

(Reviewed  under  title  "Terror  by  Night") 

Shopworn   Barbara  Stanwyck-R.  Toomey.  Mar. 

Shot  Gun  Pass  Tim  McCoy   Nov. 

South  of  the  Rio  Grande  Buck  Jones   Mar. 

Texas  Cyclone   Tim  McCoy   Feb. 

Three  Wise  Girls  Jean    Harlow  -  Mae    Clarke  - 

Walter  Byron-M.  Prevost. .  Jan. 

Coming  Feature  Attractions 

American    Madness   W.    Huston  -  C.  Cummings- 

K.  Johnson   

attorney  for  the  Defense  Edmund   Lowe-C.  Curomings- 

E.   Brent   May    21/32  68... May  7/32 

Bitter  Tea  of  General  Yen  Anna    May  Wong  

Daring   Danger   Tim  McCoy   

Destroyer,  The  

Hello  Trouble   Buck  Jones-Lina  Basquette  

Hollywood   Speaks   Genevieve  Tobin-Pat  O'Brien  

McKenna  of  the   Mounted  Buck  Jones   

Murder   In   a   Pullman  Adolphe  Menjou   

Murder  of  the  Night  Club  Lady  

Riding   Tornado,    The  Tim  McCoy-Shirley  Grey   

Thirteenth  Man,  The  Jack  Holt   

Two    Fisted    Law  Tim    McCoy-Alice   Day  June  8/32  

War  Correspondent   Jack  Holt   

Washington   Merry  Go  Round    

Zelda  Marsh   


FIRST  NATIONAL 


Features 

Title  Star  Rel. 

Alias    the    Doctor  Richard    Barthelmess   Mar. 

Famous   Ferguson  Case.   The  Joan  Blondell   Vlay 

Fireman,  Save  My  Child  Joe  E.  Brown  Feb. 

Hatchet  Man,  The  Edward  G.  Roblnsen  Feb. 

Her  Majesty,  Love  Marilyn  Miller-Ben  Lysn  Dec. 

It's  Tough  to  Be  Famous  Douglas  Fairbanks,  Jr  Apr. 

Rich  Are  Always  With  Us  Ruth   Chatterton   May 

Strange   Love   of   Molly   LouvalnLee  Tracy-Ann  Dvorak  May 

Woman  from  Monte  Carlo.  The..LII  Dagover- Walter  Huston..  Jan. 
Union   Depot   D.  Fairbanks,  Jr. -J.  Blondell.  Jan. 

Coming  Feature  Attractions 

Big  City  Blues   ,  Joan  Blondell   

Cabin    in    the    Cotton  Richard  Barthelmess   

Children    of    Pleasure  Ruth  Chatterton   

Dark    Horse,    The  Warren  William-Bette  Davis.  June  16/32.. 

Or.  X   Lionel  Atwill-Fav   Wray    ..  July  9/32.. 

Life    Begins   Loretta    Young-Eric  Linden  

Love  Is  a  Raeket  Douglas  Fairbanks.  Jr.       ..June  18/32.. 

Miss    Pinkerton   Joan    Blondell-George  Brent  

Revolt   D.  Fairbanks,  Jr. -Ann  Dvorak  

Tenderfoot.  The   Joe  E.  Brown  June  11/32.. 

Tiger    Shark   Edw.   G.  Robinson  

Two  Seconds  Edward   G.   Robinson  May  28/32.. 

Week-end  Marriage   Loretta  Young-Norman  Foster.  June  18/32. 


Running  Time 
Date        Minutes  Reviewed 

26/32  62...  Mar.  12/32 

14/32  74... Apr.  30/32 

27/32         87...  Feb.  27/32 

6/32  74...  Feb.  13/32 

15  78  Nov.  14 

2/  32         79...  Apr.  16/32 

21/32  71  

28/32  74. ..May  14/32 

9/32  58. ..Jan.  9/32 

30/32        68  Dee.  28 


FOX  FILMS 

Features 

Title  Star 

After  Tomorrow   Chas.   Farrell- Marian  Nixon. 

Amateur    Daddy   Warner  Baxter-Marian  Nixon. 

Ambassador  Bill   Will  Rogers   

Business  and   Pleasure  Will  Rogers-Jetta  Geudal  

Careless  Lady   loan  Bennett-John  Boles  

Charlie  Chan's  Chance  Warner  Oland-L.  Watklns-M. 

Nixon-Ralph  Morgan-H.  B 
Warner-A.  Klrkland   

Cheaters  at  Play  Thomas  Meighan-L.  Watklns. 

Dance  Team   James  Dunn-Sally  Ellen  

Delicious   Gaynor- Farrell   

Devil's  Lottery   Elissa  Landl-Aloxander  Klrk- 

land-Vlc.  McLaglen   

Disorderly   Conduct   Sally   Ellers-Ratph  Bellamy- 
Spencer  Tracy   

Gay  Caballero,   The  George  O'Brien  -  Conehlta 

Montenegro   

Good  Sport   Linda  Watklns- John  Boles... 

Heartbreak   C.  Farrell-H.  Albright  

Over  the  Hill  Dunn-Ellers-Marsh-Crandall- 

Klrkwood-Lane   

Rainbow   Trail,   The  Geo.  O'Brien-Cecilia  Parker. 

She  Wanted  a  Millionaire  J.  Bennett-S.  Tracy  

Silent   Witness.   The  Lionel  Atwill-Greta  Nlssen.. 

Stepping  Sisters   Louise  Dresser  -  Wm.  Collier, 

Sr. -Minna  Gombell   

Surrender     Warner  Baxter-Leila  Hvams 

Trial  of  Vlvienne  Ware.  The  I.  Bennett-D.  Cook-L.  Bond. 

Yellow  Ticket.   The  Elissa  Landi-L.  Barrymore.. 

Young  America   Tracy-Kenyon-Bellamy   


Rel. 
Mar. 
Apr. 
Nov. 
Mar. 
Apr. 


Running  Time 
Date       Minutes  Reviewed 

13/32  Mar.  5/32 

10/32....  74... Apr.  30/32 

22   70  Oct.  24 

6/32  57  Aug.  15 

3/32  67...  Mar.  12/32 


Jan. 
Feb. 
Jan. 
Dee. 

Mar. 

Mar. 

Feb. 
Deo. 
Nov. 

Nov. 
Jan. 
Feb. 
Feb. 

Jan. 
Dee. 
May 
Nov. 
Apr. 


24/32.. 
14/32.. 
17/32.. 
27  


...71...  Jan.  9/32 
..57... Jan.  23/32 
..85. ..Jan.  2/32 
106  Dee.  12 


27/32.. 

20/32.. 

28/32.. 

13  

8  

29  

3/32.. 
21/32.. 

7/32.. 

10/32.. 

6  

1/32.. 
15..  .. 
17/32.. 


.74...  Apr. 
.82. ..Apr. 


9/32 
16/32 


.60.. 
.68.. 
.59.. 


Apr.  2/32 
....Nov.  14 
...Oet.  10 


89  Oet.  SI 

60  Dee.  5 

74... Feb.  27/32 
Feb.  13/32 


.73 

.  59. 
.69 

.56. 
.76. 
70. 


 Dee.  12 

Dee.  5 

.May  7/32 
Oet  17 
May  14/32 


C oming  Feature  Attractions 


3/32. 
17/32.. 


25/32. 
10... 


...64.. 

...75.. 


Feb.  8/32 
 Dee.  5 


After  the   Rain  Peggy  Shannon   July 

Almost  Married   Violet  Heming  -  Ralph  Bel- 
lamy-Alexander   Klrkland.  July 

Burnt  Offering   Elissa  Landi-Melvyn  Douglas   

Death   Valley   Geo.  O'Brien-C.  Parker   June  12/32, 

Down  to   Earth   Will  Rogers   

Fancy    Free   Adolphe   Menlou-Joan  Marsh- 

I.    Purcell-Mlnna  Gombell  

First    Year   Gaynor- Farrell   July  31/32 


136 


MOTION    PICTURE  HERALD 


May    21,  1932 


(THE  RELEASE  CHART—CONT'D) 


Running  Time 

Title  Star  Rel.  Date        Minutes  Reviewed 

Man  About  Town  Warner  Baxter- Karen  Morley.  May  22,'32  

Rebecca  of  Sunnybrook  Farm  Marian    Nixon-R.    Bellamy. .  June  26,'32  

Society    Girl   J.  Dunn-P.  Shannon-S.  Tracy.  May  29,'32  

Week    Ends   Only   Joan    Bennett-Ben    Lyon  June  I9,'32  

While  Paris  Sleeps  McLaglen-Helen  Mack   May     8, '32  

Woman   in   Room    13,  The  Landi-Bellamy-Hamllton    ...May  I5,'32  


MAYFAIR  PICTURES 


Features 

Title  Star  Rel. 

Behind  Stone  Walls  Eddie  Nugent- Priscilla  Dean. Mar. 

Dragnet   Patrol     Glenn  Tryon-Vera  Reynolds. .  Dee. 

Docks  of  San  Francisco..  Mary  Nolan-Jasnn   Robard. . .  Feb. 

Hell's    Headquarters   Jack  Mulhall-Barbara  Weeks.Apr. 

Love  In   High   Gear  Alberta  Vaughn-H.   Ford  May 

Monster  Walks,  The  Rex  Lease-Vera  Reynolds  Feb. 

Passport  to  Paradise  lack   Mulhall-B.   Mehaffey. . .  Apr. 

Night  Beat   Jack  Mulhal-Patsy  R.  Miller. Nov. 

Sally  of  the  Subway  ..-J.  Mulhall-D.  Revler  Jan. 

Bin's   Pay   Day  D.   Revler- Forrest  Stanley. .  .Mar. 

Sky  Spider,  The  Glenn   Tryon-Beryl    Mercer.. Oct. 

Soul  of  the  Slums  Wm.  Collier,  Jr.-B.  Mehaffey. Nov. 

Coming  Feature  Attractions 

Dynamite    Denny   Jay  Wilsey-Blanche  Mehaffey.  July  I, '32. 

Gorilla   Ship   Ralph    Ince-Vera    Reynolds. .  June  1 1, '32. 

Honor  of  the  Press  Edw.  J.  Nugent-Rita  La  Roy.  May  15. '32. 

Temptation's    Workshop   Helen   Foster-Tyrrell   Davis.  .  June  20.'32.. 

Trapped  in  Tia  Juana   Edwina    Booth-D.    Renaldo  .May  27, '32. 

Widow    in    Scarlet  D.  Revier- Kenneth  Thompson.  July  15, '32. 


Running  Time 
Date        Minutes  Reviewed 

15/32  Mar.  26/32 

15  59... Jan.  9/32 

1/32  60...  Jan.  30/32 

15/32  63...  May  14/32 

1/32  65... May  7/32 

10/32.. ...60. ..Feb.  6/32 
1/32  

30  62  Dec.  26 

1/32.  60... Jan.  23/32 

1/32  63...  Mar.  19/32 

1  59  

15  63  Nov.  28 


9/32.. 

5  

2/32.. 

14  

20/32.. 


METRO-GOLDWYN-MAYER 

Title  Star  Rel. 

Are   You    Listening?  William   Haines-M.    Evans. .Mar. 

Arsene  Lupin   Lionel  and  John  Barrymore- 

Karen  Morley   Mar. 

Beast  of  the  City,  The  Walter  Huston-Jean  Harlow..  Feb. 

Ben  Hur  Ramon  Navarro-May  McAvoy.Jan. 

(Reissue-Synchronized) 
Big  Parade   ..John  Gilbert   Dee. 

( Re-issue-Sound) 

But  the  Flesh  li  Weak  Robt's  Montgomery-Gregor  ..Apr. 

Champ,  The   Wallace  Beery-Jackie  Cooper.Dee. 

Emma   Marie  Dressier   Jan. 

Flying   High   Bert  Lahr-C.  Greenwood  Nov. 

Freaks   Wallace  Ford-Leila  Hyams.Feb. 

Grand  Hotel   Garbo-John  Barrymore   

Hell   Divers   Beery-Gable   Jan. 

Letty  Lynton   loan  Crawford-Montgomery... May 

Lovers  Courageous   R.  Montgomery-Madge  Evans. Jan. 

Mata  Hari   Garbo-R.  Navarro   Dee. 

Passionate  Plumber   Buster  Keaton- Durante   Feb. 

Polly  ef  the  Circus  Marian  Davles-C.  Gable  Feb. 

Possessed   ..Joan  Crawford-Clark  Gable.. Nov, 

Private  Lives   Shearer- Montgomery   Dec. 

Tarzan,  the  Ape  Man  Johnny  Weismuller  -  Maureen 

O'Sulllvan   Apr. 

Wet  Parade   Walter  Huston-Dorothy  Jordan 

Neil  Hamilton   Apr. 

When  A  Feller  Needs  A  Friend. Jackie  Cooper-"Chlc"  Sale.. Apr. 

Coming  Feature  Attractions 

As  You  Desire  Me  Garbo  -  Von  Strohelm  -  M, 

Douglas   May 

China   Seas   Clark  Gable   June 

Downstairs   John  Gilbert   

Good   Time   Girl  Marian  Davies   

Huddle   Ramon  Novarro-M.  Evans  May 

New  Morals  for  Old  Robert    Young-M.    Perry  June 

Night  Court,  The  W.   Huston  -  P.  Holmes - 

A.  Page   May 

Prosperity   Dressier-Moran  June 

Public  Life   L.  Barrymore- Karen  Morley  

Red  Headed  Woman  Harlow-Chester    Morris  June 

Sky  Scraper   M.  Evans   

Smllin'    Thru   Norma  Shearer   

Speak    Easily   Buster  Keaton   

Strange  Interlude   Shearer-Gable   June  11/32. 

Three    Blondes   Marian    Davies   June  25/32 


Running  Time 
Date        Minutes  Reviewed 
26/32.....  76...  Mar.  5/32 

5/32  84... Jan.  It/32 

13/32  90...  Mar.  5/32 

2/32  128  Dec.  12 


16/32.. 
7/32. . 
23/32.. 

26  

6/32.. 
27/32.. 

21  

12  


.125. 

..82. 
..86. 
..73. 
..61. 
..64. 
.115.. 
.1  13. 
..86. 
..77., 
..91. 
..74. 
..70., 
..76. 
..85. 


.Apr.  23/32 
...Oct.  17 
Jan.  2/32 
....Oct.  24 
.Jan.  23/32 
.Apr.  16/32 
....Dec.  26 
.May  7/32 
Feb.  27/32 


.Jan. 
.Mar. 

.Mar, 


2/32....  101 


16/32. 
30/32. 


.122. 
..76. 


9/32 
19/32 
26/32 
....Oct.  31 
 Dee.  26 

.Feb.  20/32 

.Apr.  30/32 


28/32. 
18/32. 


14/32. 
4/32. 


7/32. 
18/32. 


.104. 


1 1, '32. 


MONOGRAM  PICTURES  CORPORATION 


Features 

ft 

Title  Star  Rel.  Date 

County  Fair   Ralph    Ince-Hobart    Bosworth  Apr.  1/32. 

Galloping  Thru   Tom  Tyler   Dec.  5  

Ghost  City    Cody-Shuford   Dec.  20  

Land  of  Wanted  Men  Bill  Cody   Oct.  30  

Law  of  the  Sea  All  Star   Dec.  15  

Man  from  New  Mexico  Tom   Tyler   Apr.  1/32. 

Midnight  Patrol   Regis   Toomey-Mary   Nolan. .Apr.  10/32. 

Oklahoma  Jim   Bill  Cody   Oct.  10  

Police  Court   Leon  Janney-H.  B.  Walthall.  Feb.  15/32. 

Single   Handed  Sanders  Tom  Tyler   Feb.  1/32. 

Texas  Pioneers   Bill  Cody-Andy  Shuford  Feb.  15/32. 

Two-Fisted   Justice   Tom   Tyler   Oct.  20.  . 

Vanishing  Men   Tom   Tyler   Apr.  15/32. 


unning  T 
Minutes 


I  me 

Reviewed 
Apr.  30/32 


.Apr.  9/32 


...71... 
...58. 
...60... 
...62. 
...61. 
..  60. 
....60... 
....60.. 
...65.. 

. . .50  

...58  

...53...  Feb.  6/32 
...62  


.Apr. 
.Jan. 
.Mar. 


9,  si 
23/32 
5/32 


Coming  Features 

Arm  of  the  Law  Rex   Bell.   Llna   Basquette. .  Apr.    20'32          7  reels. 

Flames   Johnny    Mack    Brown  May    30/32          7  reels. 

Honor  of  the  Mounted  Tom  Tyler   

Law  of  the  North  Bill   Cody-Andy   Shuford  May    30/32          6  reels. 

Mason   of   the   Mounted  Bill  Cody-Nancy  Drexel  May    15/32          6  reels. 


PARAMOUNT  PUBLIX 

Features 

Title  Star 

Broken  Lullaby   L.  Barrymore-N.  Carroll- 

P.  Holmes   

(Reviewed  under  the  title  "The  Man  I  Killed") 

Broken  Wing,  The  Lupe  Velez-Melvyn  Douglas. 

Cheat,  The   T.  Bankhead   

Dancers  In  the  Dark  Miriam  Hopkins-Jack  Oakle. 

Dr.  Jekyll  and  Mr.  Hyde  Fredrle  March-M.  Hopkins.. 

false  Madonna,  The  Kay  Francis- Wm.  Boyd  

His  Woman   G.  Cooper-C.  Colbert   

Husband'3  Holiday   Cllve  Brook-V.  Osborne  

Ladles  of  the  Big  House  Sylvia  Sidney-Wynne  Gibson. 

M'raele  Man,  The  S.  Sidney-C.  Morris  


Running  Time 
Rel.  Date        Minutes  Reviewed 

Feb.    26/32  94. ..Jan.  16/32 

Mar.   25/32  74... Apr.  2/32 

Nov.    28  70  Dee.  19 

Mar.    11/32  74... Mar.  26/32 

Jan.     2/32  98  Dee.  26 

Dee.     5  88  Nov.  28 

Nov.    21/32        79  Dec.  12 

Dee.    19  68... Jan.  2/32 

Dee.    26    77  Dee.  19 

Apr.     1/32          87... Apr.  30/32 


Title  star 

Misleading   Lady,  The   Claudette  Colbert-Stuart  Er- 

win-Edmund  Lowe   

No  One  Man   Carole  Lombard- Ricardo  Cor 

tez-Paul  Lukas   

One  Hour  with  You  Maurice  Chevalier-Jeanette 

MacDonald-Genevieve  Tebln 

Rich  Man's  Folly  G.  Bancroft- Frances  Dee  

Shanghai  Express   Marlene  Dietrich-C.  Brook.., 

Sinners  In  the  Sun  Carole  Lombard-C.  Morris... 

Sky  Bride   Rich'd  Arlen-J.Oakie-Robert 

Coogan- Virginia  Bruce   

Sooky   Jackie   Cooper- Robt.  Coogan- 

J.  Searl   

Strange  Case  of  Clara  Dean  Wynne  Gibson-Pat  O'Brien.. 

Strangers  In  Love  Fredric    March-Kay  Francis. 

This  Is  the  Night  Lily  Damlta-Chas.  Ruggles.. 

This  Reckless  Age  Buddy  Rogers-Peggy  Shannon. 

Tomorrow  and  Tomorrow  Ruth  Chatterton-Paul  Lukas. 

Two  Kinds  ef  Women  P.  Holmes-M.  Hopkins  

Wayward   Nancy  Carroll- Richard  Arlen. 

Wiser  Sex,  The  C.  Colbert-Wm.  Boyd  

Working  Girls   Paul   Lukas-Judlth  Wood- 
Buddy  Rogers   

World  and  the  Flesh,  The  G.  Bancroft-M.  Hopkins  


Running  Time 

Minutes  Reviewed 


Apr.    15/32  74. 

I  Hi**]*] 

Jan.    30/32  73. 


Mar. 
Nov. 
Feb. 
May 


Apr.    29/32         78... Apr.  30/32 


25/32. 

14  

12/32.. 
13/32.. 


.80. 
.80. 
.64. 

.  70. 


.Apr.  16/32 

.Jan.  30/32 

.Apr.  2/32 

 Dee.  5 

.Feb.  27/32 


Dec. 
May 
Mar. 
Apr. 
Jan. 
Feb. 
Jan. 
Feb. 
Mar. 

Dec. 
Apr. 


26  

6/32.. 

4/32.. 

8/32.. 

9/32.. 

5/32.. 
16/32.. 
19/32.. 
18/32.. 

12  

22/32.. 


.80 
.  78 
.70. 
.82. 
.78. 
.80. 
.  73. 
.74. 
.74. 

.77. 
.74 


 Dec.  12 

.May  14/32 


.Feb. 
■  Apr. 
.Jan. 
.Feb. 
.Jan. 
.Feb. 
.Mar. 


20/32 
23, '32 
16/32 
6/32 
23/32 
20/32 
19/32 


.May  14/32 


Coming  Features 

Challenger,    The    (Tent.)  Geo.  Bancroft-Wynne  Gibson.  July 

Devil  and  the  Deep,  The  T  Bankhead-G.  Cooper   July 

Gates  of   Hollywood   Stuart  Erwin   July 

Forgotten  Commandments   Sari   Maritza-Gene  Raymond. June 

Horse  Feathers   Four   Marx  Bros  

Lives  of  a  Bengal  Lancer,  The... Cllve  Brook-Phillips  Holmes  

Love  Me  Tonight  Maurice  Chevalier-Jeanette 

MacDonald   

Man    From   Yesterday  C.   Colbert-C.   Brook  July 

Merrily  We  Go  To  Hell  S.    Sidney-Fredric    March... June 

Million    Dollar    Legs,   The  Jack    Oakie  July 

Movie   Crazy   Harold    Lloyd-C.  Cummings  

Reserved    for    Ladies...  Leslie   Howard-Benita   Hume. May 

Sporting   Widow   Alison  Skipworth-G.  Barbler.June 

Thunder  Below   T.  Bankhead-C.  Blckford-P. 

Lukas   May 


PEERLESS  PRODUCTIONS,  INC. 


29/32.. 
22/32.. 

1/32. 
10/32.. 


15/32.. 
17/32.. 
8/32.. 


20/32.. 
24/32. 


Features 


Title  Star 

Lovebound   N.  Moorhead-J.  Mulhall-Roy 

D'Arey   Mar. 

Reckoning,    The   Jas  Murray-Saliy  Blane  Feb. 

Sea  Ghost,  The  L.  La  Plante-Alan  Hale. Nov. 

Sporting  Chance.  The  Wm.   Collier,  Jr.-Claudla 

Dell-James    Hall   Nov. 


Rel.  Date 


Running  Time 

Minutes  Reviewed 


1/32. 

15/32., 
I  


...61  

,..63...  Apr.  9/32 
...64  Dee.  8 

,..69  Nov.  7 


POWERS  PICTURES,  INC. 


Title  Star  Rel. 

Bridegroom  for  Two  Gene  Gerrard   ..Jan. 

Carmen   Marguerite  Namara-Tom 

Burke   May 

Fascination   Madeleine  Carroll   Apr. 

Gables  Mystery,  The   Lester  Matthews-Anne  Grey..  Feb. 

My  Wife's  Family   Gene  Gerrard   Apr. 

Out   of   the   Blue  Gene    Gerrard   June 

Shadow  Between.  The  Godfrey  Tearle- Kathleen  May 

O'Regan 

Skin    Game,    The  Edmund  Gwenn-Phyllls  Kon- 

stam   June 

Trapped  In  a  Submarine  John  Batten-Sydney  Seaward.Jan. 


Running  Time 

Date  Minutes  Reviewed 
15/32  65...  Jan.  30/32 


15/32  70... Jan 

1/32  68  

15/32  71. 

15/32..... 62. 

15/32  60. 

1/32  58. 


May 
Mar. 


16/32 


7/32 
26/32 


Sept.  19 


1/32.. 
15/32.. 


.  ..60.  . 
..45.. 


Feb.  6/32 


RKO  PATHE 

Features 


Title 


Star 


Rel.  Date 


Running  Time 

Minutes  Reviewed 


Big  Shot,  The  Eddie  Qulllan   Dec. 

Carnival   Boat   Bill   Boyd   Mar. 

Lady  with  a  Past  C.  Bennetf-B.  Lyon   Feb. 

Panama  Flo   Helen  Twelvetrees   Jan. 

Partners   Tom  Keene   Jan. 

Prestige   Ann   Harding   Jan. 

Saddle  Buster,  The  Tom  Keene   Mar. 

Suicide  Fleet,  The  Boyd-Armstrong-Gleason   Nov. 

Young   Bride   Helen  Twelvetrees   Apr. 

(Reviewed  under  the  title  "Love  Starved") 


18  66  Dee.  12 

19/32  62...  Mar.  26/32 

19/32..... 80...  Feb.  13/32 

29/32  74...  Jan.  23/32 

8/32  IS...  Mar.  12/32 

22/32... ..71. ..Jan.  16/32 
19/32..... 60  

28    87  Deo.  5 

8/32  76... Apr.  23/32 


Coming  Features 


Beyond   the    Rockies  Tom   Keene-Rochelle  Hudson  

Ghost  Valley   Tom    Keene-Myrna    Kennedy. May    13/32   54. 

Hollywood  Merrv  Go  Round  Constance  Bennett   June  17/32  

Just  a  Woman  Ann  Harding   

Westward  Passage   Ann  Harding   May  27/32  


Running  Time 

Minutes  Reviewed 


RKO  RADIO  PICTURES 

Features 

Title  Star  Rel.  Date 

Are  These  Our  Children?  Erie  Linden- Rechelle  Hudson- 

Arlene  Judge   Nov. 

Girl  Crazy   E.  Qulllan. D.  Lee- Wheeler- 

Woolsey   Mar. 

Girl  of  the  Rio.  The  Dolores  Del  Rio-Leo  Carllle.  Jan. 

Ladles  of  the  Jury  Edna  May  Oliver  Feb. 

Lady  Refuses,  The  Betty  Compson-John  Darrow.  Mar. 

Lost  Squadron   Richard  Dlx-Mary  Astor  Mar. 

Men  of  Chance  Mary  Astor. Ricardo  Cortez..Jan. 

Office   Girl   Renate  Muller-J.  Hulbert  ...Apr. 

Peach  0'    Reno  Woolsey-Wheeler   Dee. 

Roadhouse  Murder,  The  Erie  Linden- Dorothy  Jordan.  May 

State's  Attorney   John  Barrymore-H.  Twelve- 
trees-Mary  Duncan   May    20/32  79.  .May 


14  

25/32.. 
15/32.. 

5/32.. 

8  

12/32.. 

8/32... 

8/32.. 
25  

6/32.. 


..83. 

..75. 
..69. 
..64. 
..67. 
..79. 
..63. 
..83. 
..70. 
..73. 


..Oct. 


i; 


Apr.  2/32 
Jan.  16/32 
...Dee.  19 
...Dee.  19 
Mar.  5/32 
...Nov.  14 

.'.'.Nov.'  14 
May  7/32 


May    2  1,  1932 


MOTION    PICTURE  HERALD 


137 


THE  RELEASE  CHART— CONT'D ) 


,  Running  Time 

Titie  Star  Rel.  Date        Minutes  Reviewed 

Symphony  of  Six  Million  Irene  Dunne- Ricardo  Cortez. .  Apr.    29.32  94... Apr  2,32 

Way  Back  Home  Phillips  "Seth  Parker"  Lord.  Nov.    13  81  Oct.  3 

(Reviewed  under  the  title  "Other  People's  Business") 
Woman  Commands.  A  Pola  Negri   Jan.      1.32  84. ..Jan.  2.32 


Title  Star 

Sunsot  Trail   Ken  Maynard   Jan. 

Texas  Gun- Fighter   Ken  Maynard   Feb. 

Whistlin'   Dan   Ken  Maynard  Mar. 

X  Marks  the  Spot  Lew  Cody-Sally  Blane  Nov. 


Running  Time 
Rel.  Date        Minutes  Reviewed 

3.'32  82...  Jan.  30,'32 

7/32  63... Feb.   20.  '31 

20/32         64...  Mar.   26. '32 

29    72  Dee.  12 


Coming  Feature  Attractions 

Bird  of  Paradise  D.  Del  Rio-Joel  McCrea  June  24,'32.. 

Eighth  Wonder,  The  Joel  McCrea-Wray   

Hell  Bent  For  Election  Edma  „May  Ojlver..  

Hold  'Em  Jail  Edna  May  Oliver-Wheeler- 

Woolsey-Roscoe  Ates   

la  Mv  Face  Red   Helen  Twelvetrees-Ricardo 

my  Cortez. Robt.  Armstrong  ...June  10/32.. 

Law  Rides   Tom  Keene   

Roar  of  the  Dragon  Richard   Dlx-Gwlli   Andre...  July  7/32. 


Coming  Feature  Attractions 

Hell   Fire  Austin   Ken  Maynard   

King  of  the   Range  Ken  Maynard   

Last  Mile,  The  •  

Man   Called    Back,    The  ■   

Strangers  of  the  Evening  Zasu  Pitts-Lucien  Littlefleld .  May  15,32. 


UNITED  ARTISTS 


SONO  ART-WORLD  WIDE 


Features 

Title  Star  Rel.  Date 

Cannonball  Express.  The  Tom  Moore-Rex  Lease-Lucille 

Browne   Feb. 

Devil  en  Deek  Reed  Howes-Molly  O'Day  Jan. 

Law  of  the  West  Bob  Steele  .................Mar 

Mounted  Fury   J.  Bowers- Blanche  Mehaffey.  Dec. 

Riders  of  the  Desert  Bob    Steele   Apr. 

South  of  8ante  Fe  Bob  Steele   Jan. 

U    S   C. -Notre  Dame  Football  Game   Jan. 


Running  Time 

Minutes  Reviewed 


7, '32  63...  Mar.  19/32 

1/32  62  

20/32....         Mar.  26/32 

1  65...  Jan.  9/32 

24/32..... 59  

8/32  61  

17/32  50...  Jan.  30/32 


Coming  Feature  Attractions 


Bachelor's   Folly   Herbert  Marshall-Edna  Best  

Man  From  Hell's  Edges,  The...  Bob  Steele   

Racetrack   Leo   Carrillo   June  5/32. 


STATE  RIGHTS 


Features 

Title  Star  Dist'r 

Aren't   We   All  Gertrude    Lawrence. .  Para. -British. 

Blonde  Captive,  The  Capital  Films 

Slue  Danube   Joseph  Schildkraut. 


Film 


Feb. 


Cain   .....Thorny  Bourdelle 


.W.   &.  F 
Service 
Principal  Dis- 
tributing Corp. Jan. 

Cossacks  of  the  Don  Emma   Cessarsluum. .  Amkino   Mar, 

Crooked    Lady,   The  Austin   Trevor   MGM-British   

Drifter,  The   Wm.  Farnum-Noah 

Beery   Capital   Films...  Feb. 

East  of  Shanghai  Henry    Kendall  B.I. P.  America  

Discarded  Lovers   N.  Moorehead   Tower  Prod't'as. Jan. 

Ebb  Tide   Joan  Barry   Para.-Brltlsh   

Emll  and  the  Detectives  Fritz  Rasp   Ufa   Dee. 

Explorers  of  the  World  Raspin  Prod't'ns  

First   Mrs.    Fraser,   The  Henry   Ainley   Sterling  Films  

Fool's  Advice,  A  Frank  Fay   Frank  Fay   

Frail  Women   Mary  Newcomb   Radio-British   

Gentleman  of  Paris,  A  Arthur  Wontner   Gaumont   

Goodnight   Vienna   Jack   Buchanan   British  &  Dom.Sept. 

Hell's   House   J.  Durkin-Pat  O'Brien 

Bette  Davis   B.   F.  Zeldman.  Feb. 

His  Grounds  for  Dlvoree  Lien  Deyers   Ufa   Feb. 

In  A   Monastery   Garden  John  Stuart   Associated  Prod 

&    Dlstr.  of 
America   

Keepers   of    Youth  Garry   Marsh   B.I. P.  America  

Law  of  the  Tong  Phyllis    Barrington.  .Willis  Kent   Dee. 

Life   Goes   On  Hugh    Wakefield  Para. -British   

Love's  Command   Dolly  Haas   Tobis   Apr. 

Man  of  Mayfalr  Jack  Buchanan   Paramount- Brit- 
ish   

Missing  Rembrandt,  The  Arthur    Wontner  Twickenham 

Films   

Money  for  Nothing  Seymour  Hicks   British  Int'n't'l  

Private  Scandal,  A  Marian  Nixon-Lloyd 

Hughes   Headline  Pie  

Probation   John    Darrow  -  Sally 

Blane   Chesterfield  ...Apr. 

Puss  In  Boots  Junior  Addario   Picture   Classics.  Mar, 

Riders  of  Golden  Gulch  Buffalo  Bill.  Jr  West  Coast 

Studios   

Road  to  Life  Mikhail  Zharov  ....Amkino   

Ronny   Kathe     von  Nagy- 

Willy    FritschUfa    Apr. 

Service  for  Ladies  Leslie  Howard   Paramount 

British   

Shop   Angel   Marlon   Shilling   ...Tower  Prod.  ...Mar. 

ceng  Is  Over,  The  Dane  Hald   Asso.    Cinemas.  .Apr. 

South  Sea  Adventures   Principal  Distr. 

Corp   Mar. 

Strictly    Business  Betty  Amann   B.I.P  

Sunshine  Susie   Renate  Muller   Gainsborough   

Tempest.  The    Emll   Jannings   Ufa   Mar. 

Theft  of  the   Mona  Lisa  Willy   Forst   Tobis   Mir. 

Trapeze   Anna    Sten  Protex   May 

Two    Souls   Gustav  Froellch   Capital    Films...  Dec. 

i*o   White   Arms  Adophe    Menjou  ...MGM-British   

Unfortunate  Bride,  The  Maurice  Schwartz- 

Lila  Lee   Judea  Film,  Ine  

Waltz  by  Strauss,  A  Hans  Junkerman  ...Capital   Films  .Feb. 

Women  Men  Marry  Harlan-Blane   Headline  Pic  

Women  Who  Play  Mary  Newcomb-Be- 

nita    Hume  Para. -British   


Running  Time 
Date  Minutes  Reviewed 

 79...  Apr.  9/32 

26/32. 58.... Mar.  5/32 

 72... Feb.  6/32 


15/32.  78... Feb.  20/32 
18/32. 81... Mar.  26/32 
 77...  Apr.  9/32 


26/32 
9/32 
30/32 
12/32 
9/32 


10/32. 71...  Mar. 

 72... Apr. 

20/32. 59... Jan. 

 74...  Mar. 

18.... 75... Jan 
82 
90 

Feb 

,  71...  Feb. 

 78... Jan. 

'32... 76...  May 

1 0/32. 75...  Feb. 
19/32.79...  Feb. 


Dee.  19 

.  May  7/32 
20/32 
6/32 
16/32 

7/32 

20/32 
27/32 


 80. .  .Apr. 

 70. .  .Mar. 

15. ...56. ..Jan. 

 78. ..Apr. 

26/32.  90...  May 


9/32 
26/32 

9/32 
23/32 

7/32 


Jan.  9/32 


.84...  Mar.  19/32 
.73. ..Feb.  13/32 


1/32. 70...  Apr. 
27/32.38...  Mar. 


.Jan. 
.Feb. 


23/32 
12/32 


23/32 
6/32 


13/32.82... Apr.  23/32 


 90...  Feb. 

19/32  71... May 
11/32. 90...  Mar. 

31/32. 50...  Apr. 

 37...  Mar. 

 88. . . Jan. 

15/32.  105. .Mar. 

27/  32. 92...  Apr. 
2/32.80..  .May 

22... 100...  Feb. 
 80...  Mar. 


6/32 
7/32 
12/32 

9/32 
19/32 

9/32 
26/32 

9/32 
14/32 

6/32 
26/32 


10/32. 89...  Mar.  5/32 
 69  Mar.  1 


.79... Apr.  16/32 


TIFFANY 

Features 


Star 


Rel. 


Title 

Branded  Men   Ken  Maynard   Nov. 

Hotel  Continental   Peggy   Shannon-Theodor  Von 

Eltz   Mar. 

Lena  Rivers   Charlotte  Henry-M.  Galloway.. Mar. 

Morals  for  Women  Bessie  Love-Conway  Tearle. . Sept. 

Near  the  Trail's  End  Bob  Steele   Sept. 

Nevada  Buckarra   Bob  Steele   ..Sept. 

Poeatello  Kid    Ken  Maynard   Dec. 

Range  Law   Ken  Maynard   Oct. 


Date 
8.... 

7/32.. 
28/32. 
6.... 
20.... 
27.... 


Running  Time 

Minutes  Reviewed 
 70  Dee.  19 


..Nov.  21 


...71...  Feb.  8/32 

...  67  

...66... 
...55... 

...64  Dee.  12 

 81... Jan.  9/32 

 63  Nov.  14 


Features 

Title  Star  Rel.  I 

Around    the    World    In  Eighty 

Minutes   Douglas  Fairbanks   Dee. 

Arrowsjnlth   Ronald  Colman   Feb. 

Cock  ef  the  Air  Blllle  Dove-Chester  Morris..  Jan. 

Corsair   «.  Chester  Morris   Dee. 

Greeks  Had  a  Name  for  Them..  I na  Claire- M.  Evans- Blondell.  Feb. 

Scarf  ace   Paul  Muni   Mar. 

Sky  Devils   ..All  Star   Mar. 

Struggle,  The   Zlta  Johann-Hal   Skelly  Feb. 

Tonight  or  Never  Gloria  Swanson   Dee. 


Coming  Feature  Attractions 

Ballyhoo   Eddie  Cantor  .. 

Brothers  Karamazov   Ronald  Colman 

Congress    Dances   Lilian   Harvey  . 

Cynara   Ronald  Colman  . 

Happy  Ending   Mary  Pickford  , 

Kid   From   Spain.   The  Eddie  Cantor  .. 

Rain   Joan  Crawford 

Way  of  the  Lancer  Ronald  Colman. 


Running  Time 
ate       Minutes  Reviewed 

12  80  Nev.  7 

27/32... .  1 10  NOV.  21 

23/32  80...  Jan.  30/32 

19  75  Nev.  28 

13/32  80  Nov.  28 

26/32  Mar.  12/32 

12/32        89...  Jan.  12/32 

6/32  77  

26  82  Nov.  14 


UNIVERSAL 

Features 

Title  Star  Rel. 

Cohens  &  Kellys  In  Holly  weed. .  G.  Sldney-C.  Murray  Mar. 

Destry  Rides  Again  u...Tom  Mix   Apr. 

Frankenstein   Colin  Cllve-Mae  Clarke  Nov. 

Impatient  Maiden   Lew  Ayres-Mae  Clarke  Mar. 

Last  Ride   D.   Revier-Frank  Mayo  Dee. 

Law  and  Order  Walter  Huston-Lois  Wilson..  Feb. 

Michael  and   Mary  Edna  Best-Herbert  Marshall.  Jan. 

Murders  in  the  Rue  Morgue  Bela  Lugosl-Sldney  Fox  Feb. 

Nice  Women   Sidney   Fox-Frances  Dee....Nov. 

Racing   Youth   Slim  Summerville- Louise 

Fazenda    Feb. 

Scandal    For    Sale  Chas.   Bickford-Rose  Hobart.Apr. 

Steady  Company   Norman  Foster-June  Clyde...  Mar. 

Strictly   Dishonorable   Paul  Lukas-Sidney  Fox  Dee. 

Unexpected  Father,  The  Slim  Summerville-Zazu  Pitts.  Jan. 


Running  Time 
Date        Minutes  Reviewed 

28/32         75...  Mar.  19/32 

17/32  

21  71  Nev.  M 

1/32  10...  Feb.  6/32 

28  33  

7/32  73...  Mar.  12/32 

31/32  78  Nov.  21 

21/32  61... Feb.  20/32 

28    67... Feb.  27/32 

14/32  63  Dei.  12 

17/32  75... Apr.  16/32 

14/32  Jan.  30/32 

26  91  Nov.  7 

3/32  62...  Apr.  16/32 


Coming  Feature  Attractions 

Adventure  Lady   Rose  Hobart   

Back  Street   Irene  Dune-John  Boles... 

Brown  of  Culver  Tom  Brown   

Doomed  Battalion,  The  Tala-Bireil-Victor  Varconl. 

Fate 


Information   Kid   M.  O'Sulllvan   

Junglo  Mystery   Cecelia  Parker   

Night  World   Lew  Ayres-Mae  Clarke  May  5/32.. 

Old  Dark  House  Boris  Karloff-L.  Bond  

Radio  Patrol   Rob't  Armstrong-June  Clyde- 

Lila    Lee   June  2/32. 

Rider  of  Death  Valley   Tom  Mix-Lofs  Wilson  May  26/32. 

Stowaway   Fay  Wray-Leon  Waycoff  Apr.  11/32. 


WARNER  BROTHERS 

Features 

Title  Star 

Beauty  and  the  Boss  M.  Marsh- W.  William  

Crowd  Roars   Cagney-Blondell   

Expert,  The   Charles  "Chic"  Sale  

Heart  of  New  York,  The  Smith  &  Dale  

High  Pressure   Wm.  Powell-Evelyn  Brent... 

Manhattan   Parade   W.  Llghtner-Butterworth  ... 

Man    Wanted   Kay  Francis   

Man  Who  Played  God  George  Arllss   

Mouthpiece.  The   Sidney  Fox-Warren  William. . 

Night   Flower,  The  B.  Stanwyck   

Play   Girl   Loretta  Young- Norman  Foster. 

_  Lightner   , 

So  Big   Barbara  Stanwyck   

Taxi  I  Jas.  Cagney- Loretta  Young.., 

Under  Eighteen   Marian  Marsh-Warren 

William   


.50...  Mar.  19/32 


Rel.  Date 


Running  Time 

Minutes  Reviewed 


Apr. 
Apr. 
Mar. 
Mar. 
Jan. 
Jan. 
Apr. 
Feb. 
May 


9/32  66. 

16/32  84. 

5/32  69. 

26/32    74. 

30/32  74 

16/32.. 
23/32.. 
20/32.. 

7/32.. 


.Feb. 
.Apr. 
.Mar. 
.Mar. 
..Jan. 
..77... Jan. 
..S3...  Mar. 
..88.. .Feb. 
.86...  Mar. 


27/32 
2/32 
5/32 
12/32 
9/32 
2/32 
28/32 
13/32 
26/32 


Mar. 
Apr. 
Jan. 


12/32  SI...  Feb. 

30/32  82...  Mar. 

23/32.  68...  Jan. 


27/32 
19/32 
16/32 


Jan-     2/32  81. ..Jan.  2/32 


Coming  Feature  Attractions 


Blessed   Event    Lee   Tracy    Mary  Brian   

Crooner,  The   David  Manners   

Jewel   Robbery.  The  Wm.  Powell-Kay  Francis    ....July  30/32! 

Night  Flower,  The  B.  Stanwyck 

One    Way   Passage   Wm.    Powell-Kay  Francis  

Street  of  Women   Kay  Francis   June  4/32 

Winner  Take  All   James    Caonev   Julv  2/32. 

Without    Consent   Ann    Dvorak-David    Manner? .  July  23/32. 


i  38 


MOTION    PICTURE  HERALD 


May    21,  1932 


(THE  RELEASE  CHART— CCNT'E ) 


SLCET  FILMS 

[All  dates  are  1931  unless  otherwise 
stated] 

COLUMBIA 


Title 


Rel. 


SUB10SIT1ES 

C  230   Jan. 

C  231   •  Feb. 

C  232   Feb. 

EDDIE  BUZ2ELL 
SPECIALTIES 

Blood   Pressure   Oct. 

Gall  of  the  North  Feb. 

Chrlt  Crossed   Aug. 

Love,  Honor  and  He  Pays.  Jan. 

Red  Man  Tell  No  Tales.. Sept. 

She  Served  Him  Right...  Dee. 

Soldiers  of   Misfortune  Oct. 

Wolf  in  Cheap  Clothing  

KRAZY  KAT  KARTOONS 

Bars  and  Stripes   Oct. 

Birth   of  Jazz  Apr. 

Champ.  The   

Hash  House  Blues  Nov. 

Hiccoups   

Hollywood   Goes   Krazy  Feb. 

Love  Krazy   Jan. 

Piano  Mover   Ian. 

Restless  Sax,  The   Dec. 

Ritzy  Hotel   

Soldier   Old   Man  Apr. 

Weenie  Roast,  The  Sept. 

What  a  Knight  Mar. 

MEDBURY  SERIES 

Laughing   with  Medbury 
in  Abyssinia   Mar. 

Laughing   with  Medbury 
In  Africa   Dee. 

Laughing   with  Medbury 
In  Death  Valley  Oct. 

Laughing   with  Medbury 
In  Mandalay   

Laughing   with  Medbury 
In  Turkey   Sept. 

Laughing   with  Medbury 

In  Voodoo  Land   Jan. 

MICKEY  MOUSE 

Barnyard  Broadcast   Oct. 

Barnyard  Olympics   Apr. 

Beach  Party,  The  Nov. 

Delivery  Boy   June 

Duck  Hunt  Jan. 

Flehln'   Around   Sept. 

Grocery  Boy,  The  Feb. 

Mad   Dog,   The  Mar. 

Mickey  Cuts  Up  Dee. 

Mickey's  Orphans   Dee. 

Mickey's  Revue   

MONKEYSHINES 

Dangerous  Dapper  Dan  Dee. 

Jazzbo  Singer   Nov. 

Monkeydoodles   Oct. 

Sez  You   Jan. 

RAMBLING  REPORTER 

Vale  of  Kashmer,  The  Aug. 

•CRAPPY  CART00N8 

Dog   Snatcher,   The  Oct. 

Chinatown   Mystery   Jan. 

Pet  Shop.  The   Apr. 

Railroad  Wretch   

Scrappy  Minds  the  Baby..  Nov. 

Stepping  Stones   

Showing  Off   Nov. 

Treasure  Hunt,  The  ....Feb. 
BILLY  SYMPHONIES 

Bird    Store,    The  Jan. 

Busy  Beavers,  The  

Fox  Hunt,  The  Nov. 

In  the  Clock  Store  Sept. 

Spider  and  the  Fly  Oct. 

Ugly  Duckling,  The  Dee. 


Date       Minutes  Reviewed 
Running  Time 


7/32          I  reel 

18. '32          i  reel. 

I8.'32          I  reel. 


16   I  reel  

I5.'32          I  reel  

3   I  reel  

14, '32   9...  Apr.  23,'32 

14   I  reel  

10  

26   I  reel  

  I  reel  


14   I  reel 

I3.'32  


2   I  reel 


13/32. 
25/32.. 
4/32.. 
I  


6...  Apr.  9/32 


2/32  

14   I  reel 

14/32  


2/32.. 

16  

12  


28/32.. 

9  

18/32.. 

4  

15  

28/32.. 
14  

3/32.. 

8/32.. 

2  

9  


.10...  Apr.  30/32 

.  I  reel   

.  I  reel.. Oct.  17 

.  I  reel  

.  9  Dee.  5 

.  I  reel   

.  7... Mar.  5/32 

.'.'.'.".'.Feb!  '73/32 

.10  Oct.  24 

.  7... Apr.  23/32 

.  I  reel   

.  I  reel   


I  reel  

7  Dee. 


IS.... 

9  

12.... 
30/32. 


I  reel  . . 
9... Jan. 
I  reel  . . 
I  reel  .. 


23/32 


21   I  reel 


IS  

4/32.. 
28/32. 


I  reel 
I  reel 


IS  

25/32. 


I  reel 
TreeT 


Title  Rel. 

Divorce  A  La  Mode  May 

Flirty  Sleepwalker   Mar. 

Stone- Granger 

Girl  In  the  Tonneau. . . . . .  Jan. 

Lady  Pleasel   Feb. 

Line's    Busy,    The  Apr. 

Arthur  Stone- D.  Granger 

Poker  Widows   Sept. 

Pottsville  Palooka.  The  Dee. 

Gribbon-Granger 
MACK  SENNETT 
FEATURETTES 

Billboard  Girl   Mar. 

Bing  Crosby 

Dream  House   Jan. 

Hatta  Marry   

Harry  Gribbon 

I  Surrender  Dear  Sept. 

Bing  Crosby 

One  More  Chance  Nov. 

Bing  Crosby 
Spot  on  the  Rug,  The....  June 
MERMAID  COMEDIES 

it's   a    Cinch  ....Mar, 

Collins-Crane 

Keep  Laughing   Jan. 

Up  Pops  the  Duke  Sept. 

Chandler-Bolton 
NOVELTIES 

War  In  China   Mar. 

OPERALOGUES 

Milady's  Escapade   May 

ROMANTIC  JOURNEYS 

Across  the  Sea  Dee. 

Harem  Secrets   Ort. 

Lest  Race,  The  Mar. 

Mediterranean  Blues   Apr, 

Peasant's  Paradise   Nov. 

Road  to  Romance  Jan. 

Treasure  Isles   Feb. 

TERRY-TOONS 

Aladdin's  Lamp   Dee. 

Around  the  World  Oct. 

Black  Spider,  The  Nov. 

Bluebeard's    Brother  May 

Bull-ere  Apr. 

Champ.  The   8ept. 

China   Nov. 

Jesse  and  James  Sept. 

Jingle  Bells   Oct. 

Lorelei,  The   Nov. 

Noah's  Outing   Jan. 

Peg  Leg  Pete  Feb. 

Play  Ball   Mar. 

Radio    Girl   Apr. 

Romance   May 

Spider  Talks,  The  Feb. 

Summer  Time   Dee. 

Villain's  Curse,  The  Jan. 

Woodland   May 

Ye  Olde  Songs  Mar. 

TORCHY 

Torchy   Oct. 

Ray  Cooke-  Dorothy  Olx 

Torchy's  Night  Cap  Apr. 

Torchy  Passes  the  Buck.. Dee. 

Torchy  Raises  the  Auntie..  May 

Torchy  Turns  the  Trick... Feb. 

Torchy's  Two  Toots   June 

VANITY  COMEDIES 

For  the  Love  of  Fanny...  Dee. 

Freshman's  Finish,  The... Sept. 

He's  a  Honey  Apr. 

Harry  Barrls 

Now's  the  Time   June 

Harry  Barris 

Ship  A-Hooey   

That  Rascal   Feb. 


Date       Minutes  Reviewed 
Running  Time 

22/32  22  

27/32  19...  Apr.  9/32 

31/32.. ...20  

28/32.....  20...  Jan.  30/32 

24/32  19  


13  

27  


Title 


Rel. 


20/32.. 
17/32.. 


..21... Jan.  16/32 


.21... Mar.  26/32 
.17... Jan.  9/32 


13  

15  

19/32.. 

27/32.. 

24/32.. 
20  

20/32.. 

15/32.. 

13  

4  

13/32.. 
17/32.. 

15  

17/32.. 
14/32.. 

27  

4  

I  

29/32.., 

3/32.. 

20  

IS  

•  

18  

29  

24/32.. 
21/32.. 

6/32. . 
17/32.. 
15/32.. 

7/32. . 

13  

10/32.. 

1/32.. 
20/32.. 


3/32.. 
«  

1/32.. 
7/32.. 
5/32.. 

27  

20  

17/32.. 


.22. 
.21. 


.19  

.20...  Apr. 


9/32 


.20... Feb.  20/32 
.20  


.19... Mar.  26/32 
21... Apr.  30/32 


.10  Nov.  28 

.10  Dee.  5 


.10  Dee.  12 

.10... Jan.  2/32 
.  •  


. . .  Dee.  12 

...oil ""si 


, . . .  Nov.  7 
...Oct  3 
...Oct.  24 
...Dec.  12 
Jan.  16/32 

.Jan.  30/32 


6. .  .Apr. 

6  

•  

S  

6  

6  

6...  Mar. 


9/32 


..22. 


.Oct. 


.Mar.  26/32 
....  Nov.  14 
.Apr.  30/32 
.21...  Fat.  20/32 
.20... May  14/32 


.20.. 
.22.. 

19. 


.27. 
.22. 
.21. 


.Jan. 
.Apr. 


»/32 

9/32 


21/32.. 


.20  

.21. ..Mar. 


12/32 


.6/32   FOX  FILMS 


7. 
I  reel 

I   

I  reel. 
I  reel. 


Dee.  19 


EDUCATIONAL 

Title  Rel. 

ANDY    CYLDE  C0MEDIE8 

Boudoir  Butler,   The  May 

Half  Holiday   Dee. 

Heavens!    My  Husband!. ..  Mar. 

Shopping   With  Wlfte  Feb. 

Speed  In  the  Gay  Nineties. Apr. 

Taxi  Troubles   Oct. 

Clyde 

BILL  CUNNINGHAM'S 
SPORTS  REVIEWS 

Canine  Capers   Nov. 

He-Man  Hockey   Dee. 

Inside  Baseball   Ort. 

Slides  and  Glides  Feb. 

Speedway   Jan. 

BURNS.   WM.  J., 
DETECTIVE  MYSTERIES 

Anthony  Case,  The  Aug. 

Foiled   July 

Starbtite  Diamond,  The... June 
CAMEO  COMEDIES 

Anybody's  Goat   Jan. 

Bridge   Wives   Feb. 

Idle  Roomers   Nov. 

Mother's  Holiday   Mar. 

One  Quiet  Night  Oct. 

Smart  Work   Dec. 

That's  My  Meat  Oet. 

CANNIBALS  OF  THE  DEEP 

Playground   of   the  Mam- 
mals  Jan. 

Wrestling  Swordflsh   Nov. 

HODGE-PODGE 

All  Around  the  Town  Feb. 

Prowlers.   The    . . ._.  May 

Veldt.  The   Dec. 

Wender  Trail.   The  Oct. 

IDEAL  COMEDIES 

Hollywood  Lights  May 

Hollywood  Luck   Mar. 

Brooks-Flynn-Dean 

Moonlight  and  Cactus  Jan. 

Queenle  of  Hollywood  Nov. 

Flvnn- Brooks 
MACK  SENNETT 
COMEDIES 

All    American    Klekneek  . . .  Nov. 
Clyde- Grlbbon-Beebe 


Date       Minutes  Reviewed 
Running  Time 


29/32.. 
13  

6/32.. 

7/32.. 

3/32.. 
18  


15  

20  

II  

21/32. 
24/32. 


.22. 
.22. 
.30.. 
.20. 


. . .  Dee.  S 
..Mar.  12,  '32 
.Jan.  9/32 
.18... Mar.  26/23 
.19  Oet.  24 


.  9  Nov.  21 

.10... Jan.  9/32 

.  9  

.  9... Mar.  26/32 
.  9... Jan.  23/32 


2  II  

19  II  Dee.  S 

7  II  Ort.  S 

24/32  10  

21/32  16...  Feb.  27/32 

29  9  Oct.  24 

20/32  II  

25  10  

27  10...  Jan.  9/32 

4  II  

10/32  9... Mar.  26/32 

8   8  

21/32   9  

1/32  9. .  .May  7/32 

20  10  Dee.  19 

II  10  

8/32  20... Apr.  30/32 

13/32  21...  Mar.  5/32 

10/32  21  Dee.  26 

8  21  


 20. 


Title 

MAGIC  CARPET  SERIES 

13  The  Kingdom  of  Sheba. 

14  In  the  South  Seas  

15  The  Pageant  of  Slam.. 

16  Birds  of  the  Sea  

17  When  Geisha  Girls 
Get  Gay   

18  Paris  of  the  Orient  

19  Happy  Days  In  Tyrol.. 

20  Paris  Nights   

21  Fires  of  Vulcan  

22  Stamboul  to  Bagdad... 

23  With  the  Foreign  Legion. 

24  Spreewald  Folk   

25  Over  the  Yukon  Trail.. 

26  The  World  at  Prayer... 

27  Alpine  Echoes   

28  Big  Game  of  the  Sea.. 

29  Manhattan  Medley   

30  By-Ways  of  France  

31  Zanzibar   

32  Incredible  India   

33  The  Tom-Tom  Trail  

34  Over  the  Bounding  Main. 

35  Belles  of  Ball  

"36  Fisherman's  Fortune 

37  Rhlneland  Memories  ... 

38  Pirate  Isles   

39  Sampans  and  Shadows.. 

40  In  the  Clouds  

41  The  Square  Rigger  

42  The  Gulanas   

43  In  Old  Mexico   

44  Venetian  Holiday  

45  Anchors  Awelgh   

46  Inside  Looking  Out  


Rel. 


Nov. 
Nov. 
Nov. 
Nov. 

Nov. 
Dec. 
Dec. 
Dee. 
Dee. 
Jan. 
Jan. 
Jan. 
Jan. 
Jan. 


Date       Minutes  Reviewed 
Running  Time 

1   8  

8   9  

15   9  May  9 

22  


.  8. 
.  9. 
.  8. 
.  8. 
8. 

'32   8. 

32  10. 

32   9. 

'32  8...  Feb 

32.....  8 

 10 


...May  S 
Feb.  "  8/32 


Feb.  S/32 


6/32 
...May  9 
Mar.  8/32 


10... 

9... 
9... 
9... 
9... 
9... 


9  

8  

9  

9  

9  

9  

9  

10  

9  


METRO-GOLDWYN-MAYER 


Title 


Rel.  Date 


THE 


..20.. 
-.21.. 

21.. 
21.. 

17. 


BOY  FRIENDS 

Call  A  Cop   Sept.  12. 

Kick  Off.  The  Dec.  5. 

Knockout   Dee.  5. 

Love  Pains   Feb.  13/32... 

Mama   Loves  Papa  Oct.  24  

Too    Manv    Women  May  14/32. ....  19. . 

You're    Telling    Me  Apr.  16/32...  19.. 

Wild  Babies   

CHARLEY  CHASE 

First    In   War  May  28/32. ....  20. . 

Hasty  Marriagv   Dee.  19  21 

In  Walked  Charley  Apr.  23/32  21.'! 


Minutes  Reviewed 
Running  Time 


 Dee.  5 

Apr! '  23/32 


Apr.  9/32 
....Dee.  12 


Skip  The  Maloo  Sept. 

Tobacco  Kid,  The  Jan. 

What  a  Bozo  Nov. 

DOG  VI LLE 

Trader   Hound   Nov. 

Two  Barks  Brothers  Oct. 

FISHERMAN'S  PARADISE 

Color  Scales   

Fisherman's   Paradise   Aug. 

Pearls  and   Devilfish  Sept 

Piscatorial  Pleasures    Nov. 

Sharks  and  Swordflsh  Oct. 

Trout  Fishing  

FITZPATRICK 
TRAVELTALKS 

Ball,  the  Island  Paradise. .  Dec. 

Benares,  the  Hindu 
Heaven   Oct. 

Colorful  Jaipur   Mar. 

Come   Back  to  Erin   

Cradles  of  Creed  Feb. 

Home  Sweet  Homo  Jan- 
Ireland.  The  Melody  Isle..  Jan. 

London.  City  of  Tradition.  Feb. 

Madeira,  a  Garden  In  the„ 
Sea   Sept 

Melody   Isle,  The  

Over  the  Seas  to  Borneo. . 

Tropical  Ceylon   Feb. 

FLIP  THE  FROG 

Africa  Squeaks   Oct. 

Fire,  Fire  

Jailbirds   Sept. 

Milkman,  The   Feb. 

Puppy  Love  

School  Days  

Spooks     Dec. 

Village   Specialist.   The... Sept. 

What   A   Life   Mar. 

HARRY  LAUDER 

I  Love  a  Lassie  Dec. 

Nanny   Nov. 

LAUREL  &  HARDY 

Any  Old  Port  Mar. 

Beau  Hunks   Dec. 

Chimp.  The   May 

Come  Clean   Sept. 

County   Hospital   June 

Helpmates   Jan. 

Music   Box   Apr. 

One  Good  Turn  Oet. 

NOVELTIES 

Desert  Regatta   

Duek  Hunter's  Paradise  

Jack  Cooper's  Chrlstroat 

Party   

OUR  GANG 

Big  Ears   Aug. 

Choo  Choo  May 

Dogs  Is  Dogs  Nov. 

Free  Eafs   Feb. 

Pooch   June 

Readln'  and  Wrltln'  .Jan. 

Shiver  My  Timbers  Oct. 

Spanky   t  Mar. 

PITTS-TODD 

Old  Bull   june 

On  the  Loose  Dec. 

Pajama  Party   Oct. 

Red  Noses   Mar. 

Seal  Skins   ,  Feb. 

Strictly  Unreliable   Apr. 

War  Mamas   Nov. 

SPORT  CHAMPIONS 

Athletic   Daze   Mar. 

Dive  In   Feb. 

Flying  Spikes   Apr. 

Lesson  In  Golf,  A  Jan. 

Olympic  Events   Mar. 

Splash   Oct. 

Timber  Toppers   May 

Whippet  Racing   Deo. 


Date       Minutes  Reviewed 
Running  Time 

26  21  

30/32  2 1...  Mar.  5/32 

7  21  


..15...  Jan.  9/32 
..17  Nov.  14 


.  May 


9  Nov. 

9  

10  


4/32 
7 


31.... 
19/32. 


6/32.. 
9/32.. 
9/32.. 
6/32.. 

26  


.  9......  Nov. 

.10  Dee. 

.  9  


.10... Mar.  26/32 
.10  


8  Oet.  3 

9... Jan.  9/32 


27/32. 
17  


.  10. 


.Dec.  12 


26  

20/32.. 


8... Jan.  9/32 
6...  Mar.  5/32 
9  Nov.  21 

7  


21  

12  

26/32.. 

19  

14  

5/32.. 

12  

21/32.. 

19  

25/32.. 
23/32.. 
16/32.. 
SI  


.  7  

.  8  Dee.  12 

.  7... Apr.  23/32 

■  8... Jan.  S/32 
.  8  Dee.  19 

.21...  Feb.  13/32 

.40  Sept.  8 

.25...  Apr.  9/32 

.21  Nov.  28 

20... Apr.  23/32 

■  20  Dee.  12 

.29...  Mar.  12/32 
.21  Nov.  21 


.Jan. 
.Feb. 


»/S2 

6/S2 


29  

7/32.. 

21  

13/32.. 

4/32.. 

2/32.. 

10  

26/32.. 

4/32.. 
26  

3  

19/32.. 

6/32.. 
30/32.. 
14  

26/32.. 

2/32.. 
18/32.. 
16/32.. 

5/32.. 

3  

7/32.. 
12  


.  »...Jan.  2/32 

.21  

.20    .". 

.21  

.20... Feb.  13/32 


.21.. 
.21. 
.21 


..Doe.  19 
..Oct.  24 


.20...  Apr.  9/32 

.20...  May  7/32 

.20  

.20  Nov.  7 

.21... Mar.  26/32 

.21  

.20  

.21...  May  7/32 

.10  

.10  Ort.  31 


.10.... 
.10.... 
9.... 

,  9.... 


PARAMOUNT  PUBLIX 


Title 


Niekel  Nurser 


•Mar.    12/32  21...  Feb.  13/32 


ONE   REEL  ACTS 
Babbling  Book,  The  Mar. 

Burns  and  Allen 
Backyard  Follies   Dee. 

Halg  Trio 
Beach  Nut.  The  Ort. 

Herb  Williams 
Beyond  the  Blue  Horizon.  Apr. 

Vincent  Lopez 
Bridge   It   Is  May 

The  Musketeers 
Bun    Voyage   June 

Lester  Allen 
Cheaper  to  Rent  Sept. 

Willie  West  &  MeGlnty 
Close  Harmony    Jan. 

Boswell  Sisters 
Coffee  and  Aspirin  Apr. 

Solly  Ward 
Fair  Ways  &  Square  Ways.  May 

Eddie  Miller 
Finn  and  Caddie  Oct. 

Borrah  Minnevltch 
Hollywood    Beauty    Hints.  July 
Ireno   July 

Ethel  Merman 
Jazz  Reporters   Nov. 

Charlie  Davis  &  Gang 
Knowmore  College   Apr. 

Rudy  Vallee 
Meet    the    Winner  May 

Tom  Howard 
More  Gas   Oct. 

Solly  Ward 
M'Lady   Mar. 

Irene  Bordonl 
Musical  Justice   Dec. 

Rudy  Vallee 
Naughty  Cal   Feb. 

Lillian  Roth 
No  More  Hookey  Aug. 

Halg  Trio 
Oh  My  Operation  Jan. 

Burns  and  Allen 
Old  Man  Blues  Mar. 

Ethel  Merman 
Old  Songs  for  New  Mar. 

Technicolor 
Out  of  Tune  Feb. 

Herb  Williams 
Pair  of  French  Heels.  A..  Nov. 

Mitchell  &  Durnnt 


Rel.  Date       Minutes  Reviewed 
Running  Time 


11/32  10...  May  7/32 


1/32. 


..10. ..Apr.  23/32 


9/32.. 
8/32.. 


15/32. 
1/32. 


6/32. 


28  

26  10. 


.Dee.  26 


19/32. 


18/32  

4/32  10...  Feb.  20/32 


12/32. 


May    2  1,  1932 


MOTION    PICTURE  HERALD 


139 


(THE  RELEASE  CHART— CCNT'E) 


Title 


Re!.  Date 


8. '32. 


Minutes  Reviewed 
Running  Time 


Title 


Rel.  Date 


.10.. 


23/32. 
5.'32. 


28  

24  /  32. 


10/32. 
29/32., 


19  10... Mar.  I9.'32 


27/32. 


7..  Feb.  20732 


26... 
30.'32          I  reel 


Pro   and   Con   ..July 

Tom  Howard -Alan  Brooks 
Puff  Your  Blues  Away  Oct. 

Lillian  Roth 
Quit  Your  Klckln'  Jan. 

Red  Donahue 
Rhythm  in  the  River. ....  Feb. 

Geo.  Dewey  Washington 
Roaming   Nov- 

Ethel  Merman 
Seat  on  the  Curb,  A.....  June 

Hugh  Cameron  -  Arthur 

Aylesworth 
Singapore  Sue   June 

Anna  Chang 
Switzerland   Apr. 

Lester  Allen 
Taxi  Tangle   Dee. 

Jack  Benny    _  ,  , 

Ten  Dollars  or  Ten  Days ..  .  July  22,'32, 

Eddie  Younger  and  His 

Mountaineers 
Those  Blues   May 

Vincent  Lopez 
PARAMOUNT  PfCTOBIAt 
•TARTING    AUGUST.  1931 
No.  5 — A    Drink   for  Six 

Million — Educated  Toes — 

The  Pony  College  Dee. 

No.  6— Vincent  Lopez— 

Jewels — Lowell    Thomas..  Jan. 
No.   7— Ann   Leaf   at  the 

Organ  —  New  Styles  for 

Old    —    Film  Editor's 

Nightmare   Feb.   26,'32          I  reel 

No.   8— Mt.    Vernon— Mit- 
tens on  Keys — Down  the 

World's   Most  Dangerous 

River   Mar. 

No.    9    Apr. 

No.  10 — Chasing  Rainbows 

—Footnotes     of  1932— 

Rubinoff  and  His  Violin.  May 

No.  II   June 

No.   12   July 

SCREEN  SONGS 
By  the  Light  of  the  Sil- 
very Moon   Nov. 

I   Ain't  Got   Nobody  June 

(Mills  Bros.) 

Just  One  More  Chance  Apr. 

Kitty    from    Kansas  City 

Rudy  Vallee  Oct. 
Let  Me  Call  You  Sweeheart  May 

Ethel  Merman 

Little  Annie   Reoney  Oct. 

My  Baby  Just  Cares  for  Me. Dec. 
Oh.   How  I   Hate  to  Get 

Up  in  the  Morning  Apr. 

Romantic  Melodies   June 

Russian  Lullaby   Dec. 

Bhlne  en  Harvest  Moon...  May 

Alice  Joy 
Show  Me  the  Way  to  Go 

Home   Ian. 

Sweet  Jenny  Lee  Jan. 

That  Old  Gang  of  Mine...  July 
When  the  Red  Red  Robin 

Comes  Bob  Bob  Bobbin' 

Along   Feb. 

Walt  Till  the  Sun  Shines, 

Nellie   Mar. 

You  Try  Somebody  Else..  July 

Ethel  Merman 
You're  Driving  Me  Crazy.  Sept 


.  Nov.  28 


I . . .  Feb.  6.'32 


25V32          I  reel 

29.'32          I  reel 


27/32.. 
24/32.. 
29,'32. 


reel. 


14  

17, '32. 


7  Dee. 


.'32. 


31   I  reel  , 

20,'32   I  reel. 


0   I  reel 

5   I  reel 


22.*32. 

17/32  

26   I  reel 

6,'32   I  reel. 

38/32          I  reel 

9/32          I  reel 

II   I  reel 


19/32          I  reel 


7... May  7/32 


4/32.. 
29/32.. 


19. 


reel 


reel 


SCREEN  SOUVENIRS 

No.  5 — Old  Time  Novelty..  Dee. 

No.  6 — Old  Time  Novelty.. Jan. 

Ne.  7— Old  Time  Novelty.. Jan. 

No.  8— Old  Time  Novelty.. Feb. 

No.  9— Old  Time  Novelty.. Mar. 

No.  16— Old  Time  Novelty.. Apr. 

No.  II— Old  Time  Novelty..  May 

No.  12 — Old  Time  Novelty. .  June 
PARAMOUNT  SOUND 
NEWS 

Two  Editions  Weekly  

TALKARTOONS 

Admission  Free   June 

A  Hunting  We  Did  Go... Apr. 

Any  Rags   Jan. 

Betty  Boon   Limited  July 

Boop-Qop-A-Doop   Jan. 

Bum  Bandit,  The  Apr. 

Chess   Nuts   May 

Crazy  Town   Mar. 

Dancing  Fool   Apr. 

Hide  and  Seek  May 

In  the  Shade  o'f  the  Old 

Apple  Sauce   Oct. 

Jack  and  the  Beanstalk. ..  Nov. 

Kidnapping   (Tent.)   July 

Mask-a-Rald   Nov. 

Minnie  the  Moocher  Feb. 

Cab  Calloway 

Minding  the  Baby  Sept. 

Robot.  The   Feb. 

Stopping   the  Show  June 

Swim  or  Sink  Mar. 

Twenty  Legs  Under  the  Sea.June 
TWO   REEL  COMEDIES 
All  Sealed  Up  Mar. 

Al  SL  John 
Arabian  Shrieks.  The  Mar. 

Smith  &  Dale 
Auto  Intoxication   Oct. 

Ford  Sterling 
Big  Splash,  The  Jan. 

Welsmuller-Kruger 
Bridge   It   Is   May 

The  Musketeers 
Bullmania   Aug. 

Billy  House  &  Co. 
Door   Knocker.  The  May 

Al  St.  John 
Dunker,  The   Apr. 

Billy  House 
Harem    Scarem   June 

Al   St.  John 
His  Week   End  May 

Johnny  Burke 
It  Ought  to  Be  a  Crime.  .Sept. 

Ford  Sterling 

Jimmy's    New   Yacht  June 

Lease   Breakers.   The  Sept. 

Dane  &  Arthur 

Light    House    Love  May 

Loud   Mouth   June 

Mile.  Iren.  The  Great  Nov. 

Al  St.  John 


S  10... Jan.  23/32 

2/32          I  reel  

30/32          I  reel  

26/32          I  reel  

25/32  10  ..Apr.  9/32 

22/32          I  reel  

20/32.  

17/32.  


I  reel   

7  Dee. 


10/32. 
29/32. 
2/32. 

1/32  

23/32          I  reel  . . 

4   I  reel  .. 

I3(»32   

25/32.'.'.'.'.'  I  reel  . 

8/32          I  reel  . 

27/32          7...  Apr 

17   I  reel  . 

21   I  reel  . 

1/32   I  reel.. . 

7   I  reel  .. 

26/32   I  reel  . 


16/32 


26   I  reel  

5/32          I  reel  

10/32.  

11/32.  7...  Apr.  16/32 

6   8  Oct.  8 

18/32  

4/32         22...  Feb.  13/32 


17  

17/32.. 


13/32. 


27/32  

1/32  19. ..May  7/32 

10/32  


13/32. 


3/32. 
5  

6/32. 
17/32. 
7  


.Mar.  12/32 


Minutes  Reviewed 
Running  Time 


RKO-RADIO  PICTURES 


31  . 


Meet  the  Senator  May  20.  '32.. 

Mysterious  Mystery,  The.. Fen.  12/32.. 

Johnny  Burke 
Out  of  Bounds   Nov.  14  

Billy  House 
Protty   Puppies   Jan.  2/32.. 

Ford  Sterling 
Put  Up  Job.  A  Jan.  23/32.. 

Dane  &  Arthur 
Rookie,    The   Apr.  29/32. 

Tern  Howard 
Shove  Off   Oct. 

Dane  &  Arthur 

Singing    Plumber   July 

Socially    Correct   Oct. 

Lulu  McConnell 
Summer   Daze   Apr. 

Dane-Arthur 
Twenty   Horses   Apr.  29/32. 

Ford  Sterling 
Unemployed  Ghost,  The... Dec.  19  

Tom  Howard 
What   Price   Air  June  24/32. 

Tom    H  oward 
Where  East  Meets  Vest... Nov.  28  

Smith  &  Dale 


Title 

CHARLES    "CHIC"  8ALE 
SERIES 
County  Seat,  The... 


Minutes  Revleweo 
Running  Time 


Hurry  Call,  A. 


8/32. 
10.... 


Slip  at  the  Switch,  A. 
HEADLINER  SERIES 

House  Dick,  The  

Jimmy  Savo 


15/32  20... May  14/32 


Clark  &  McCullough 


Aug. 

15  

..20. 

Sept. 

19  

..  18. 

. .Jan. 

'  '2/32 

Jan. 

30/32... 

..19.. 

.Jan. 

30/32 

Mar. 

12/32... 

..16. 

Dee. 

19  

..19. 

Apr. 

16/32... 

.  18. 

.'.May' 

"7/32 

Oct. 

Oct. 
Oct. 

RKO  PATHE  SHORT  SUBJECTS 


Title  Rel.  Date 

AESOP'S  FABLES 

Cat's    Canary,    The  Mar.  26, 

Cowboy   Cabaret   Oct.  26. 

Family  Shoe,  The  Sept.  14. 

Fairland  Follies   Sept.  28. 

Fly  Frolic   Mar.  5/ 

Fly  HI   Aug.  81. 

Happy    Polo...,  May  14, 

Horse  Cops   Oct.  12. 

In  Dutch   Nov.  9. 

Last  Dance,  The  Nov.  23. 

Magic   Art   Apr.  25. 

Romeo  Monk.  A  Feb.  20, 

Spring  Antics  ....May  21, 

Toy  Time   Jan.  27.' 

BENNY  RUBIN  COMEDIES 

Dumb  Dicks   Mar.  21/ 

Full  Coverage   Nov.  9. 

Guests  Wanted   Jan.  18. 

FRANK  McHUQH 
COMEDIES 

Big  Seoop,  The  Nov.  16. 

Extra,  Extra   Apr.  4/ 

Hot  Spot.  The  Sept.  14. 

News   Heund.  The  ...Jan.  25/ 

Pete  Burke.  Reporter  June  13. 

Promoter,   The   May  30/ 

GAY  GIRL  COMEDIES 

Easy  to  Get  Dee.  7 

Gigolettes   May  23 

Niagara  Falls   July  18 

Only  Men  Wanted  Feb.  8. 

Riders  of  Riley  Oct.  26 

Take  'Em  and  Shake  'Em. Sept.  28. 
GRANTLAND  RICE 
SPORTLIGHTS 

Bob  White   ...Mar.  P2. 

Canine  Champlens   Nov.  18. 

College   Grapplers   Jan.  27/ 

Diamond   Experts   May  17. 

Ducks  and  Drake*  Dee.  14. 

Floating  Fun   Sept.  7. 

Flying   Leather   Feb.  27. 

Outboard  Stunting   May  3. 

Pack  and  Saddle  Oct.  19. 

Pigskin   Progress  Sept.  21. 

Riders  of  Riley  Nov.  2. 

Slim  Figuring   Feb.  6, 

Take  Your  Pick....,  Mar.  26, 

Timing   ...Oct.  5. 

Uncrowned   Champions    ...Nov.  30. 
KNUTE  ROCKNE 
FOOTBALL  SERIES 

Backfleld  Aees   Sept.  26. 

Flying  Feet   Sept.  26. 

Hidden  Ball,  The  Sept.  26. 

Last  Yard,  The  Sent.  26. 

Touchdown   Sept.  26. 

Two  Minutes  to  Go  Sept.  26. 

MANHATTAN  C0MEDIE8 

Oh,  Marry  Me  Nov.  2. 

MASQUERS  COMEDIES 

Great  Junction  Hotel.  The.  Oct.  26. 

Rule  'Em  and  Weep  May  2/ 

Wide  Open  Spaces  Dec.  28. 

MR.  AVERAGE  MAN 

COMEDIES 

(EDGAR  KENNEDY) 

Bon  Voyage   Feb.  22/ 

Camping  Out   Dee.  14 

Giggle  Water   June  27 

Mother-In- Law's   Day   Apr.  25, 

Thanks  Again   .......  Oct  5 

PATHE  NEWS 

Released  twice  a  week 

PATHE  REVIEW 
Release  ence  a  month  

RUFFTOWN  COMEDIES 

(JAMES  GLEASON) 

Battle   Royal   Feb.  29 

Doomed   to   Win  Dec.  21 

High  Hats  and  Low  Brows.  July  II 

Slow    Poison   Oct.  19 

Stealing  Home   May  9, 

TRAVELING  MAN 

COMEDIES 

(LOUIS  JOHN  BARTELS) 

Blondes  by  Proxy  Apr.  II, 

Perfect  36   June  20, 

Selling  Shorts   Nov.  30. 

Stop  That   Run  Feb.  I, 

SERIES™0  ADVENTURE 

Children  of  the  Sun  Dee.  21. 

Door  of  Asia  Feb.  22. 

Empire  of  the  Sun  Apr.  25. 

Fallen  Empire   July  27. 

Land  of  Ghandl  Jan.  18. 

Seng  of  the  Voodoo  Oct.  19. 

Seeond  Paradise                   Mar.  19. 

Shanghai                              May  23/ 

Through  the  Ages  Nov.  16. 


Minutes  Reviewed 
Running  Time 


7.. 
7.. 
7.. 
8.. 
7.. 
».. 


. .  Dee. 
. .  ,Oet. 
...Oct. 


...Oct.  10 


 10. ..Jan. 

 7  

8  


23/32 


32.. 

32  7  

32  

32  8...  Jan.  30/32 

32.....  19  

 18  Nov.  14 

32  18  Sept.  5 


 19  

32  20...  May  7/32 

 18  Oct.  10 

32   20  

'32  20  

32  17  

 18  Dec.  19 

'32  18  

'32  19...  Apr.  23/32 

•32   20  


Clark  &  McCullough 

Mellon    Drama,    A  Nov. 

Clark  &  McCulldugh 

Trouble  from  Abroad  Aug. 

F.  Sterling-L.  Llttleflold 
LIBERTY  SHORT  STORIES 
SERIES 

Beautiful  and   Dumb  Apr. 

Double   Decoy   Dee. 

Endurance  Flight   Feb. 

Ether  Talks   Dec. 

Secretary  Preferred   Mar. 

Stung   Nov. 

LOUISE  FAZENDA  8ERIE8 

Blondei    Prefer    Bonds  May 

MICKEY  MtGUIRE  SERIES 
Mickey's    Big    Business. ..  May 

Mickey's  Golden  Rule  

Mickey's  Helping  Hand... Dee. 

Mickey's  Holiday   Mar. 

Mickey's  Sideline   Dec. 

Mickey's  Thrill  Hunters. . .Sept. 

Mickey's  Travels   Feb. 

Mickey's  Wildcats   Sept. 

NED  SPARKS  SERIES 

Big   Dame  Hunting  Jan. 

Strife  of  the  Party,  The.. Oct. 

When  Summons  Comes  Feb. 

NICK  HARRIS 
DETECTIVE  SERIE3 

Facing  the  Gallows  Sept. 

Mystery  of  Compartment  C.Oct. 

Swift  Justice   Jan. 

Self  Condemned   Feb. 

ROSCO  ATES  SERIES 
Never  the  Twins  Shall 

Meet   Feb. 

Use  Your  Noodle  Oct. 

TOM  AND  JERRY  SERIE8 

In   the    Bag  Mar. 

Joint  Wipers   Apr. 

Jungle  Jam   Nov. 

Pola    Pals   Dee. 

Rabid    Hunters   Feb. 

Rocketeers   Jan. 


.20. 


32   9  

 10  Dee.  12 

32... ..10. ..Feb.  20/32 

 10  May  23 

 10  

 10  

'32   8  

  I  reel  .May  31 

 II  

  9  Oct.  10 

•32.'.'.'.'.\o'.'.'.'.'.'.'.'.'.'.'.'.'.'. 
,'32....  10...  Apr.  9/32 

 10  

 10  


.  I  reel 

.  I  reel 

.  I  reel 

.  I  reel 

.  I  reel 

.  I  reel 

.18... 


.  18. 
.19. 
.20. 


.Nov. 
Oct. 


'32  20  

 20  

•32  20  

'32  20  

 20  Oct. 


•32  18  

 10  

,'32  18  

 21  Oct.  24 

'32  1 9...  Apr.  23/32 


32  17  

32  17  

 17  Nov. 

32  19  


'32  8...  Feb.  20/32 

,'32  

 10  

'32  10...  Feb.  6/32 

  9  „Oet.  31 

'32  9  

32  

.  9  Dee.  19 


6  20  Dee.  19 

22    20  June  20 


16/32  1 1...  Apr.  30/32 

16  II  

13/32  20  

12  II  

26/32  1 1 ...  M  ay  14/32 

15  10  Dee.  6 

.21  


15  

21/32. 


19  18.. 

5/32  19.. 

26  19.. 

19  18.. 

20/32  20.. 

12  18.. 


16/32.. ...20  Dee.  II 

17  l6'/j.Jan.  30/32 

20/31.....  18  


28  21  

31  21  

2/32  21  

27/32        20...  Apr. 


13/32  20. 

31  20. 


9/32 


Swiss  Trick, 
Trouble 


.  Dee. 
.  Oct. 


26/32. 
23/32. 

14  

19  

27/  32.. 
30/32.. 

19  

10  


8.... 
7.... 
7.... 
7.... 
7.... 
7.... 


STATE  RIGHTS 

Rel.  Date        Minutes  Reviewed 
Title  Running  Time 

B.  I.  P.  AMERICA 

Land  of  the  Shamrocks  10... Apr.  9/32 

Mystery  of  Marriage,  The  18... Apr.  9/32 

Special    Messengers    9... Mar.  26/32 

BRITISH  INTERNAT'L 
Mystery  of  Marriage,  The  20  

CAPITAL 

Japanese  Rom*   10... Mar.  5/32 

Land  of  the  Shallmar  17  Nov.  21 

CINES-PATTALUGA 

A    Doll's    Fantasy  Dee.  19 

FEATURETTES.  INC. 

A  Night  In  the  Jungle  10... Apr.  30/32 

Holy   Men   of   India  10... May  7/32 

FILM  EXCHANGE.  INC..  THE 

At  the  Race  Track   9  

Could  I  Bo  More  Polite   9  

Living  Book  of  Knowledge: 

3 —  Solace  of  the  Hills   7  

4 —  Silvery    Salmon    6  

5 —  Lonely  Soul    7  

6—  Flying  Fleet   9  

HAROLD  AUSTIN 

Perils  of  the  Desert  Feb.  27/32 

IDEAL 

Journey  Through  Germany,  A  10... Jan.  9/32 

LOUIS  SOBOL 

Newsreel    Scoops   9... Mar.  19/32 

MARY  WARNER 

Glimpses  of  Germany   8  

Mosel,  The  —  Germany's 
River  of  Enchantment   8  

Springtime  on  the  Rhine   7  

Trier.  The  Oldest  City  In 

Germany    6  

OLYMPIAD  PRODUCTIONS 

Tenth  Olympiad   19... Apr.  2/32 

STEELE,  JOSEPH  HENRY 

Gaunt   Jan.  9/32 

UFA 

German     Students     on  a 

Ramble  Through  Greece  1 1...  Mar.  26/32 

Last  Pelicans  in  Europe  10. ..May  7/32 

Secrets  of  An   Eggshell  13... Mar.  26/32 

TIFFANY 

Rel.  Date       Minutes  Reviewed 

Title  Running  Time 
FOOTBALL  FOR  THE  FAN 
SERIES 

2—  Wedge  Play   Oct.     3  9  

3 —  Kicking  Game   Oct.    10  II  

4 —  Deception   Oct.    17  10  Oct.  24 

5 —  Forward   Pass   Oct.    24   9  Oct.  16 

6—  Penalties   Oet.    SI  II  Oct.  SI 

TIFFANY   CHIMP  SERIES 

9 — Cinnamon   Oet.     4  II  

10—  Skimpy   Nov.     8  18  Nov.  U 

11—  My  Children   Dee.    28  18  

12 —  Broadcasting   Jan.  31/32.. ...  18. .  .Jan.  SO/32 

VOICE    OF  HOLLYWOOD 

SERIES  (NEW)  STATION  S-T-A-R 
No.  6 — John  Boles  &  Helen 

Chandler   Oet    II  9  

Ne.  7 — Rescoe  Ates   Oet.    25  II  Dee.  5 

No.    8—  Monte  Blue   Nov.     8  II  Nov.  21 

No.    9— Pat   O'Brien    ....Nov.    22  II  

No.  10 — Andy  Clyde   Dee.     6  II  Dee.  12 

No.  II— Marjorle  White  ..Dee.    20  10. ..Jan.  2/S2 

No.  12 — Franklyn  Pangbern.  Jan.     3/32          9...  Jan.  23/32 

No.  13—  John  Wayne   Jan.    17/32  II...  Jan.  30/32 


140 


MOTION    PICTURE  HERALD 


May    2  1,  1932 


( THE  RELEASE  CHALT--CCNL*L) 


UNIVERSAL 


Title  Rel.  I 

NOVELTY    ONE  HEELERS 
Runt  Page,  The  Apr. 

08WALD  CART00N3 

Beau  and  Arrows  Mar. 

Catnipped   May 

Clown.  The   Dee. 

Fisherman,  The   Dee. 

Foiled   Apr. 

Grandma's  Pet   Jan. 

Great  Guns   Feb. 

Hare   Mall,   The  Nov. 

Hunter,  The   Oct. 

In   Wonderland   Jan. 

Jungle  Jumble,  A  June 

Let's    Eat   Aprl. 

Making  Good   Apr. 

Mechanical  Cow  .........Jan. 

Mechanical  Man   Feb. 

Oh,  Teacher   Feb. 

Stone  Age,  The  Nov. 

To  the  Rescue  May 

Wet  Knight,  A  June 

Winged  Horse   May 

Wins  Out   Mar. 

8HAD0W  DETECTIVE 
■  ERIES 

No.  3 — Sealed  Lips   Nov. 

No.  A — House  of   Mystery.  Deo. 

No.  6 — The   Red  8hadow. . Jan. 

No.  6— Circus  Showup  ...Feb. 

8IDNEY-MURRAY 
COMEDIES 

Models  and  Wives  Nov. 

IPORT  REELS 
Basket  Ball  Reel  No.  I...  Dec. 

Doe  Meanwell 
Basket  Ball  Reel  No.  2...  Dee. 

Doc  Meanwell 
Basket  Ball  Reel  Ne.  8...  Jan. 

Dee  Meanwell 
Carry   On   Oct. 

Notre  Dame  Football 
Developing  a  Football  Team.  Nov. 

Pop  Warner  Football 
Fancy  Curves   Mar. 

Babe  Ruth  No.  4 
Just  Pals   Feb. 

Babe  Ruth  No.  2 
Over  the  Fence  Mar. 

Babe  Ruth  No.  E 
Perfect  Control   Feb. 

Babe  Ruth  No.  3 
Running  with  Paddock  Apr. 

Chas.  Paddock 
Slide.  Babe.  Slide  Feb. 

Babe  Ruth  No.  I 
Soccer   Nov. 

Pop  Warner  Football 
Trick   Plays   Oct. 

Pop  Warner  Football 
Victory  Plays   May 

Tllden  Tennis  Reel 

STRANGE    AS    IT  SEEMS 
8ERIES 

No.  15 — Novelty  Nov. 

No.   16— Novelty  Dec. 

No.   17— Novelty  Feb. 

No.   18 — Novelty  Apr. 

No.  19 — Novelty  May 

No   20 — Novelty  June 

UNIVERSAL  COMEDIES 
(1931-32  SEASON) 
Around   the    World    in  18 

Minutes   June 

Bless  the  Ladles  Dec. 

Summerville 
Dancing  Daddies   

E.  Lambert 

Doctor's   Orders   June 

Eyes  Have  It,  The  Mar. 

Slim  Summerville 

Foiled    Again   June 

Hollywood  Halfbacks   Dec. 

In  the  Bag  Apr. 

Summerville 
Marriage  Wow,  The  Apr. 

Bert  Roach 
Meet  the  Princess   May 

Summerville 
Models  and  Wives  Nov. 

Sidney-Murray 
Monkeyshlnes   Mar. 

Daphne  Pollard 
Out   Stepping   Oct. 

Don  Brodle 
Peekln'  In  Peking  Dee. 

Summerville 
Robinson  Crusoe  &  Son...  Feb. 

Lloyd  Hamilton 

Running   Hollywood   Jan. 

Sea  Soldiers'  Sweeties  Feb. 

Sold  at  Auction  Jan. 

Daphne  Pollard 
Unshod  Maiden,  The  Apr. 


Minutes  Reviewed 
Running  Time 


1 1, '32.. 


32.. 

*32.. 


7...  Apr.  23,'32 

I  reel  

6...  Jan.  I6,'32 
7...  Jan.  9/32 

T.  "jail.' ''23/32 

I  reel  

I  reel  

8...  Jan.  30,'32 

6  Dee.  5 

I  reel  

7... Apr.  30/32 


32.... 
'32.... 
'32.... 
32.... 
32.... 
32.... 
32.... 


 Jan. 

I  reel... 
I  reel... 
!  reel.. . 


30,  'S2 


reel, 
reel. 


(6  

20, '32.. 
I7,'32.. 


.17  Nov.  21 

.16...  Jan.  2,'32 

.  2  reels  

.18...  Feb.     6. '32 


25  

21  

28  

4.'32.. 

3  

2  

7.'32.. 
22,  "32.. 
14/32.. 
29/32.. 
11/32.. 
15/32.. 

16  

26  

2/32.. 


.20  

.  I  reel  

.  I  reel  

.  I  reel  

.  I  reel  

.10  

.  I  reel  

.  1  reel  

.  I  reel  

.  9...  May  14/32 
.10... Apr.  23/32 

.  I  reel  

.  I  reel  

.  I  reel  

.  9... May  7/32 


16   I  reel  

28   I  reel  

22/32          9...  Mar.  26/32 

18/32          9. ..May  14/32 

16/32          1  reel  

13/32          I  reel  


15/32  18  

8   2  reels. 


29/32          2  reels. 

9/32          2  reels.. 


I, '32          2  reels  

23   2  reels  

5/32  21... Mar.  26/32 

20/32  16... Mar.  26/32 

4/32  17...  Apr.  16/32 

25   2  reels.  

23/32          2  reels  

28  16  Nov.  7 

30   2  reels  

24/32          2  reels  

27/32  19... Jan.  23/32 

10/32          2  reels  

13/32  18...  Jan.  9/32 


VITAPHONE  SHORTS 

Rel.  Date       Minutes  Reviewed 
Title  Running  Time 

ADVENTURES  IN  AFRICA   2  reels  

BELIEVE    IT    OR  NOT— 
ROBERT  L.  RIPLEY 

No.    I    8  Dee.  5 

  8  Dee.  II 

  8  


No. 
No. 
No. 
No. 
No. 
No. 
No: 
No. 
No. 


reel. 


7    I  reel. 

8    I  reel. 

9    I  reel. 

10   ,   I  reel. 


.Nov. 


BIG    STAR  COMEDIES 

No.  I— Lueky  13   21. 

Thelma  White  and  Fanny 
Watson 

No.  2— The  Smart  8et-U*   2  reels  

Walter  O'Keefe 
No.  3— Of  All  Peonla  22  Nov. 

Thelma  White  and  Fanny 

Watson 


9, '32 
7/32 


7/32 


Title  Rel.  Date        Minutes  Reviewed 

Running  Time 

Ne.  4 — Relativity  and 

Relatives   18  Deo.  12 

Dr.  Rocked 
No.  5— Her  Wedding 

Night-Mare   18,..  Jan.  30/32 

Thelma  White  and  Fanny 

Watson 

No.  6 — Shake  a  Leg  17  

Thelma  White  and  Fanny 
Watson 

No.  7 — The  Perfect  Suitor   2  reels  

Benny  Rubin 

No.  8 — Maybe    I'm    Wrong  18. ..Apr. 

Rlchy  Craig,  Jr. 
No.  9 — The    Toreauor   17...  May 

Joe  Penner 

No.  10 — On    Edge  19...  May 

Wm.   and   Joe  Mandel 
No.  II — Poor  but  Dishonest    2  reels  

Thelma   White- Fanny 

Watson 

BOOTH  TARKINGTON 
SERIES 

No.  I — Snakes  Alive    I  reel  

Billy  Hayes-Bobby  Jordan 
No.  2— Batter  Up    I  reel  

Billy  Hayes-Bobby  Jordan 
No.  3 — One   Good   Deed   9  

Billy  Hayes-Dave  Gorcey 
No.  4— Detectives    9... Mar.  5/32 

Billy  Hayes-Dave  Gorcey 
No.  6—  His  Honor,  Penrod   9...  Mar,  19/32 

Billy  Hayes-Dave  Gorcey 

No.  7 — Hot  Dog    I  reel  

No.  8 — Penrod's  Bull  Pen   I  reel  

Billy  Hayes- Dave  Gorcey 

BROADWAY  BREVITIES 
SERIES 
No.  I— The  Musleal 

Mystery   18  

Janet  Reade-Albertlna 

Rasch  Girls 

No.  2— Words  and  Musle  17  Nov.  21 

Ruth  Ettlng 

No.  3 — Footlights   19. ..Jan.  16/32 

No.  4— Hello,  Good  TlmesI  17..  

Barbara   Newberry. Alber- 
tlna  Rasch  Girls 

No.  5— The  Imperfect  Lover  1 9... Feb.  13/32 

Jack  Haley 

No.  6 — Subway  Sym- 
phony  18... Mar.  26/32 

No.  7 — Sea  Legs   1 9... Apr.  23/32 

No.  8 — Absentminded  Ab- 

ner    2  reels  

Jack  Haley 

No.  9 — A    Regular  Trouper   2  reels  

Ruth  Etting 

No.  10 — A    Mail  Bride  

Ruth  Etting 

No.  1 1— Stage  Struck   

Ruth  Etting 

HOW    I    PLAY   GOLF—    I  reel  

BOBBY  JONES  (each) 

LOONEY    TUNES  SERIES 

60NG  CARTOONS 

NEW  SERIES 
No.  I— Bosko's  Ship- 
wrecked   7  

No.  2 — Bosko,  The  Dough- 
boy   7  

No.  3 — Bosko's  Soda  Foun- 
tain   7  Nov.  21 

No.  4 — Bosko's  Fox  Hunt   7... Jan.  23/32 

No.  5 — Bosko  at  the  Zoo   7... Mar.  5/32 

No.  6— Battling   Bosko    7... Feb.  6/32 

No.  7— Big  Hearted  Boske   7...Aor.  16/32 

No.  8 — Bosko's    Party    7... May  7/32 

No.  9 — Bosko  and  Bruno   7  

MELODY  MASTER  SERIES 

No.  3 — Darn  Tootln'    9  Dee.  19 

Ruby  Weldoeft  &  Orch. 
No.  4 — Horace    Heldt    and   8  

His  Famous  Califernlans 
No.  5 — It's  a  Panle   I  reel  

Benny    MerofJ    and  His 

Band 

No.  6 — Up  on  the  Farm   9... Apr.  23/32 

Henry  Santrey   and  His 
Band 

No.  7 — Pie.   Pie.  Blackbird 

Eubie    Blake   and  Band  

Nina  Mae  McKinney 

MERRY  MELODIES 
SONG  CARTOONS 

No.  I — Smile,    Darn  Ya, 
Smile    I  reel  

No.  2 — One   More  Time   I  reel  

No.  3 — Ya   Don't  Know... 
What  You're   Doln'   7  Dee.  8 

No.  4— Hlttln'    the  Trail 
for  Halleluiah  Land   7  Dee.  19 

No.  5 — Red   Headed   Baby   7  

No.  6 — Pagan    Moon    7  

No.  7 — Freddie  the  Fresh- 
man   7. .  .Mar.  12/32 

No.  8 — Crosby,  Columbo  and 
Vallee    7. .  .Apr.  9/32 

No.  9 — Goopy  Gear    6... Apr.  30/32 

No.  10 — It's  Got  Me  Again  

THE   NAGGERS  SERIES 
MR.  AND   MRS.  JACK 
NORWORTH 

The  Naggers  at  the  Opera  10... Feb.  13/32 

NEW  SERIES 

The  Naggers'  Anniversary   I  reel  

The  Naggers  at  the  Opera   I  reel  

The  Naggers  Go  Ritzy   I  reel  

Spreading  Sunshine   10... Apr.  23/32 

Movie   Dumb   I  reel  

Four  Wheels— No  Breaks   I  reel  

NOVELTIES 

Bigger  They  Are,  The   2  reels  

Prlmo  Carnero 

Gypsy   Caravan    I  reel  

Martlnelll 

Handy   Guy.   The   2  reels  

Earl  Sande 

Rhythms  of  a  Big  City   I  roel  

Season's   Greetings.  Tho   5  

Christmas  Special 


Title  Rel.  Date        Minutes  Reviewed 

Running  Time 

Trip  to  Tibet,  A   i  reel  

Washington,  The  Man  and 

tne  Capital   18  

Clarence  Whltehlll 

ONE-REEL  COMEDIES 

Baby  Face   

Victor  More 

Bitter  Half,  The   9... Feb.  13/32 

Ann  Codde 

Military   Post,  The  

Roberto  Guzman 
No-Aocount,  The   

Hardle-Hutchlson 
No  Questions  Asked  

Little  Billy 

Riding  Master,  The   8  Dee.  28 

Poodles  Hannaford 

Second  Childhood    7  Dee.  26 

Strong  Arm,  The  

Harrington-O'Neil 
Travel  Hogs    0  Nov.  28 

Hugh  Cameron-Dave  Chasen 

ORGAN  S0NG-NATA8 

For  You    I  reel  

Organ- Vocal 

Say  a  Litle  Prayer  for    Me   I  reel  

Organ-Vocal 

When  Your  Lover  Has  Gone   !  reel  

Organ-Vocal 

JOE   PENNER  COMEDIES 

Moving  In    2  reels  

Rough  Sailing   IB  

Stutterless  Romance,  A   I  reel  

Whore  Men  Are  Men   2  reels  

PEPPER  POT  SERIES 

No.  I— The  Eyes  Have  It  10  Dee.  12 

Edgar  Bergen 

No.   2— Thrills  ef  Yesterday  

No.  3 — Hot  News  Margie  

Marjorie  Beebe 

No.    4— High  School  Hoofer  10... Jan.  9/32 

Hal  Le  Roy 

No.  5 — Free  and  Easy  

Edgar  Bergen 

No.    6— Cigars,  Cigarettes   10... Mar.  28/32 

Marjorie  Beebe 

No.    7— The  Movie  Album  10... Mar.  26/32 

No.    8 — The  Wise  Quaeker..   8  

Novelty  with  cast  of  ducks 

No.  9 — Remember   When    9... May  7/32 

No.  10 — Campus  Spirit,  The  

Douglas  Stanbury  and 

N.  Y.  U.  Glee  Cub 
No.   II — Napoleon's  Bust  

Dan  Coleman-Ted  Husing 

SPORTSLANT  SERIES- 
TED  HUSING 

No.  3    I  reel  

No.  4    8... Feb.  20/32 

No.  5   »...Feb.  13/32 

No.  6   9... Apr.  16/32 

No.  7   8... Apr.  23/32 

No.  8    I  reel  

No.  9    I  reel  

S.  S.  VAN  DINE 

MYSTERY  SERIES 

(Donald  Meek-John  Hamilton) 

No.  I— The  Clyde  Mystery  21  Oct.  SI 

No.  2. — The  Wall  Street  Mystery 
No.  2 — The  Week-End  Mystery 
No.  4   Symphony    Murder  Mystery 
No.  5 — Studio  Murder  Mystery 

No.  6 — Skull  Murder  Mys-  2  reels  

tery.  The   

No.  7 — The  Cole  Case  20. ..Apr.  23/32 

No.  8 — Murder  in  the 

Pullman    2  reels  

No.  9 — The    Side   Show  Mystery  

No.  10 — Campus    Mystery,  The   

No.  II — Crane  Poison  Case,  The   

TWO-REEL  COMEDIES 
Dandy  and  the  Belle,  The  

Frank  McGlynn,  Jr.-Mary  Murray 
For  Two  Cents  June  6 

Do  Wolf  Hoper 
Freshman  Love  

Ruth  Etting 

Old  Lace   

Ruth  Etting 

Politics   18...  Jan.  30/32 

George  Jessel 

Regular   Trouper,  A  

Ruth  Etting 
WAYNE  AND  WHITE  COMEDIES 

In  Your  Sombrero   7  Dos.  I 

Billy  Wayne 
WORLD  TRAVEL  TALKS— 
E.  M.  NEWMAN 
No.  I — Little   Journeys  to 

Great  Masters    I  reel  

No.  2 — Southern  India    9  

Ne.  3 — Road  to  Mandalay   I  reel  

No.  4 — Mediterranean  By- 
ways  9  

No.  5 — Javanese  Journeys    9  

No.  6 — Northern   India    I  reel  

No.  7 — Oberammergau    I  reel  

No.  8 — South  American 

Journeys    I  reel  

No.  9— Soviet  Russia    I  reel  

No.  10 — Paris    Glimpses   I  reel  

No.  II— Dear   Old    London   I  reel  

No.  12— When    In    Rome   I  reel  

No.  13— Berlin    Today   I  reel  


SERIALS 

UNIVERSAL 


(EACH  SERIAL  12  EPISODES  OF  TWO  REELS) 

Running  Time 
Rel.  Date        Minutes  Reviewed 


Title 

Air  Mall  Mystery  Mar.  28/32. 

James  Flavin- Lucille  Browne 
Battling  with  Buffalo  Bill..  Nov.  28  

Tom   Tyler-Rex  Bell 
Danger  Island   Aug.  24  

Ken  Harlan-Lucllle  Browne 

Detective  Lloyd   Ian.  4/32. 

Jack  Llnvrt 


..18... Apr.  16/32 
(each) 

 Oct.  3 


 Aug.  I 

.Jan.  16/32 


WHAT  DOES  YOUR  PUBLIC 
KNOW  ABOUT  RAW  FILM? 

Nothing,  perhaps.  Yet,  whether  they're 
aware  of  it  or  not,  people  are  profoundly  in- 
fluenced by  the  photographic  quality  which  that 
film  gives  or  does  not  give  them  on  the  screen. 
It  may  mean  all  the  difference  between  a  pic- 
ture that  goes  its  quiet,  unprofitable  way  and 
one  that  becomes  the  talk  of  the  town. 

There's  no  need,  these  days,  to  run  the  risk 
of  sacrificing  photographic  quality.  Eastman 
Gray-backed  Super-sensitive  Negative,  with  its 
unmatched  qualities  and  its  never -failing  uni- 
formity, costs  no  more  than  other  films,  yet  it 
helps  substantially  to  head  the  picture  for  suc- 
cess. Wise  the  cameraman  who  uses  it... lucky 
the  exhibitor  who  runs  prints  made  from  it! 

EASTMAN  KODAK  COMPANY 


J.  E.  Brulatour,  Inc.,  Distributors 

New  York  Chicago  Hollywood 


E  AL  *  * 


BANKHEAD 


Wl 


th 


CHARLES  BICKFORD 

PAUL  LUKAS 
EUGENE  PALLETTE 

DIRECTED  BY  RICHARD  WALLACE 
From  the  novel  by  Thomas  Rourke 


Tallulah  Bankhead  comes  into  her  own!  The  real 
Tallulah  —  the  star!  Sensuous,  glamorous,  gorgeous 
a  great  picture  from  a  best- selling  novel,  with  a  strong 
cast,  designed  to  send  her  to  the  very  peak  of  popularity ! 
A  throbbing,  vibrant  story  of  a  love-torn  woman  in  a 
lonely  colony  of  white  men  .  .  .  irresistible,  unresisting 
—  she  trades  honor  for  love,  and  finds  penance. 
THUNDER  BELOW  will  make  BANKHEAD  one  of  the 
biggest  box  office  names  —  it  will  make  you  one  of 
the  biggest  box  office  grosses  you've  ever  had ! 


WOTION  PICTURE 


A  CONSOLIDATION  OF  EXHIBITORS  HERALD-WORLD  AND  MOTION  PICTURE  NEWS 


op 


INDUSTRY  NO  LONGER 
PIONEERS'  OWN  CONCERN 

EDWARD  R.  TINKER  declares  motion  pic- 
ture business  is  at  stage  where  principal 
units  become  public  companies 

ARBITRATING 
SUBSTITUTIONS 

CARL  LAEMMLE  discusses  new  Universal 
contract  and  expresses  hope  that  industry 
soon  will  refer  all  disputes  to  arbitration 

THE  ORIGIN  AND 
DEVELOPMENT  OF  STARS 

MARTIN  QUIGLEY  says  stars  are  created 
by  good  pictures,  good  parts,  and  becom- 
ing known  to  the  public  through  appear- 
ances in  good  pictures  and  good  parts 


FOX  ANNOUNCES  NEW  SEASON'S  PRODUCT 


Vol.  107,  No.  9 


Entered  as  second-class  matter,  January  12.  1931.  at  the  Post  Office,  at  New  York,  N.  )'..  under  the  act  of  March  3.  18! 
lished  Weekly  by  Quigley  Publishing  Co.,  Inc.,  at  1790  Broadway,  New  York.  Subscription,  $J.0U  a  year.  Single  corns.  1 


May  28,  1932 


IT  HAPPENS  ONCE 
EVERY  YEAR 


An  unsuspected  gold-mine! 

A  picture  that  leaps  out  of  the 
pack  and  creates  history! 

And  fortunate  is  the  exhibitor  who 
is  awake  to  the  opportunity! 

We  were  advised  by  our  studio 
that  "Huddle"  was  a  swell  picture ! 

But  most  M-G-M  pictures  are  swell — 

THIS  ONE  IS  SENSATIONAL! 

A  BOX-OFFICE  NATURAL  AS  SURE 

AS  YOU'RE  A  SHOWMAN! 

Plug  it!  Advertise!  Promote! 
You'll  thank  us  for  the  tip-off! 


IS  it 

■>    TO  BE 
'932's 


Velds  ir< 
re-  'he  Scre  'n  ,  rprise 


ryy 
Pictu 

h'€h  has  al'"\eP'«ure 
amed  by  thJ    ady  been 


^"Sf  'nea  d«n,a 
Van«  Prai5es:        n,a"V  ad- 


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Sam  w„j  LL*CE 


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SPECIAL 
EXTRA 
CAMPAIGN  — 

Prepared  in  addition  to  our 
press-sheet  ads.    Write  for 
mats,  at  cost! 
M-G-M  ADVT.  DEPT. 
1540  B'WAY,  N.  Y.  C. 


TOP: 

3  col.  X 

LEFT: 

4  col.  x 


160 


180 


RIGHT: 

2  col.  x  150 


4  COLS  x    180  LINES 


2  COLS   x  150  LINES 


. . .  SPEAKING  OF 
MOTION  PICTURES 


I 


Speaking  of  motion  pictures  these  days 
means  speaking  of  Warner  Bros.!  Not  since 
the  early  days  of  Vitaphone  has  one  company 
so  dominated  the  thought  and  comment  of  the  trade. 
The  astounding  quality  pace  maintained  consistently 
by  Warner  Bros,  for  the  past  five  months  is  recorded 
in  the  ledgers  of  thousands  of  theatres.  It  would  have 
won  universal  recognition  of  supremacy  even  in  normal 
times . . .  Today  it  has  won  the  GRATITUDE  of  a  great 
industry  to  whom  Warner  Bros.'  vigorous  and  unfaltering 
showman  spirit  has  meant . . .  Salvation! 


are  just  a  few  samples  from  the  amaz- 
ing volume  of  recent  tributes  to  Warner 
Bros/  Leadership  for  1932   


NOT  A  PAID 

TESTIMONIAL 
IN  A  CARLOAD! 

MILLIONS  couldn't  buy 
convincing  testimony  to 

WARNER  BROS'. 

COMMANDING  POSITION  IN 
PICTURE  BUSINESS  TODAY! 


Yet 
such 


"In  comparing  your  next 
two  months'  releases 
with  the  other  com- 
panies', your  pictures 
appear  to  be  head  and 
shoulders  over  every- 
body's."— A  Leading  Op- 
position Circuit  Booker, 


'What  the  Warners  have 
done  recently  is  a  sub- 
ject for  the  movie  theo- 
rists. They  brought  out 
the  Vitaphone  at  a  time 
when  everything  was 
sagging.  Now  they  are 
bringing  dynamically 
powerful  atmosphere 
back  in  as  the  movie  art 
threatens  to  become 
effete.  They  have 
brought  in  once  again 
powerful  treatments  to 
American  talking  pic- 
tures." -N.  Y.Sun,  May  19 


'THERE  IS  NOTHING 
WRONG  WITH  THE 
FILM  INDUSTRY  when 
it  can  turn  out  entertain- 
ment like  this  Warner 
Bros,  picture."  —From 
review  of  "The  Crowd 
Roars"  in  "Box  Office," 
March  31  issue. 


VITAGRAPH,  INC.,  DISTRIBUTORS 


"Messrs.  Warner  have 
unearthed  a  new  slant 
on  American  psychology 
in  Mr. Cagney's  exploits. 
It  tends  to  be  a  most 
profitable  viewpoint." 
— N.  Y.  Morning  Telegraph 


"This  business  needs 
more  pictures  of  the 
type  of  this  Warner 
Bros,  release  —  stories 
that  appeal  to  the  rank 
and  file  and  are  not  over 
the  heads  of  the 
masses."  —  E.  E.  Bair, 
American  Amuse.  Co., 
Liverpool,  O. 


"I  have  used  Warner 
Bros,  and  First  National 
pictures  for  years,  and 
this  last  season  they 
have  delivered  better 
product  than  this  group 
has  put  out  for  several 
years.  I  like  the  pictures 
and  can  depend  on  the 
stars— and  that  is  some- 
thing these  days  in  the 
show  business." 
— Marthe  F.  McSpadden, 
Home  Theatre  Company, 
Inc., Electro,  Texas. 


And  Remember! 
PAST  PERFORMANCE  IS  THE  ONLY 
PROOF  OF  FUTURE  QUALITY!  Think 
of  THAT  when  you  think  ot  1932  '33! 


P 


"Your  next  two  months' 
releases  appear  to  be 
head  and  shoulders  over 
everybody's"... 


i 

i 

i 


m 
tfi-. 


I 


EDWARD  G.  ROBINSON 

in  "Two  Seconds" 


"Drew  such  standing  room  at  Winter 
Garden  as  has  not  been  equalled  since 
'The  Crowd  Roars'."— N.Y  Sun.  A  First 
National  Picture. 


JOE  E.  BROWN 

in  "The  Tenderfoot" 


"Funniest  Joe  E.  Brown  comedy  to 
date." — N.Y.  Daily  News,  Play  it  in  Joe 
E.  Brown  LafT  Week.  June  4-10.  A  First 
National  Picture. 


"STREET  OF  WOMEN' 


Daring-  divorce  drama  with  KAY 
FRANCIS,  Roland  Young.  A  Warner 
Bros.  Picture. 


1 

m 


"LOVE  IS  A  RACKET" 


is 


A 


Will  start  a  new  vogue  of  scandal  col- 
umnist stories.  Written  by  leading  N- 
Y.  columnist,  Rian  James.  With  4-Star 
cast— Doug. Fairbanks, Jr. .Ann  Dvorak, 
Lee  Tracy,  Frances  Dee.  A  First 
National  Picture. 


"WEEK-END  MARRIAGE" 


Sensational  story  of  part-time  wives  and 
two-time  husbands.  By  famous  Faith 
Baldwin. who  wrote"OfIiceWife."  With 
5-Star  cast  —  Loretta  Young,  Norman 
Foster,  George  Brent,  Aline  McMahon, 
Vivienne  Osborne.  A  First  National 
Picture. 


'THE  DARK  HORSE" 


Your  cash-in  on  presidential  year.  A 
political  landslide  of  laughs.  WARREN 
WILLIAM'S  follow-up  on  "The  Mouth- 
piece," with  Bette  Davis,  Guy  Kibbee. 
A  First  National  Picture. 


JAMES  CAGNEY 
in  "Winner  Take  AM" 


Cagney  in  an  entirely  new  type  of  role 
An  epic  of  socks  and  blondes,  loaded 
with  love  interest  Has  Marion  Nixon 
and  Virginia  Bruce  in  cast.  A  Warner 
Bros.  Picture. 


I 
M 


"DOCTOR  X" 


A-  totally  different  mystery  thriller.  It 
starts  where  the  others  left  off  Pack- 
ed with  production  values  and  star 
names  —  Lionel  Atwill,  FayWray.  Lee 
Tracy,  others.  A  First  National  Picture. 


Please  turn  to 


Page 18 


for  the 

GREATER 


New  FOX 

Announcement 


(C)C1B  **** 

MAY  27  m? 

MOTION  PICTURE  HERALD 


Vol.  107.  No.  9 


May  28,  1932 


NEUTRALITY  AND  PICTURES 

ACCORDING  to  the  outgivings  of  Mr.  Lynn  Farnol  for 
Mr.  Samuel  Goldwyn,  a  bit  of  difficulty  is  being  had 
getting  a  suitable  vehicle  for  Mr.  Ronald  Colman,  at 
tended  the  while  with  not  a  little  literary  fussing  over  two 
pieces  of  Russian  material.  First  there  was  "Karamazov,"  com- 
mented upon  as  "vivid  dramatic  material  for  the  theatre"  but 
rejected  finally  because  it  is  not  a  story  of  the  modern  Russia, 
the  Russia  of  the  Soviet.  And  then  there  was  "Way  of  the 
Lancers,"  which  Mr.  Goldwyn's  staff  endeavored  to  prepare 
for  the  talking  screen,  now  also  abandoned — this,  by  contrast, 
because  it  is  just  too  infernally  modern  in  that  "it  is  brilliant, 
empassioned  and  fervent"  but  "it  takes  sides,  frankly,  with  the 
Whites"  as  against  the  Reds. 

"We  can't  take  sides  in  our  film  stories,"  says  Mr.  Goldwyn. 
".  .  .  It  would  have  been  easy  to  neutralize  it.  But  then 
Boleslavsky's  fine  story  would  have  been  a  different  story.  We 
couldn't  do  the  tale  with  his  fire  and  his  conviction  and  his 
memory  of  the  suffering  he  witnessed.  .  .  ." 

There  is  no  occasion  to  take  issue  with  Mr.  Goldwyn's  busi- 
ness judgment,  and  he  is  to  be  entirely  commended  in  a  de- 
cision to  abandon  a  story  rather  than  to  manhandle  it  by  a 
process  of  "neutralization."  The  motion  picture  has  suffered 
not  a  little  in  status  through  the  familiar  Hollywood  process  of 
"dumbing  it  up  for  the  hicks." 

But  just  at  the  moment,  one  may  be  made  unhappy  by  the 
apparent  necessity  for  Mr.  Goldwyn's  decision  against  ma- 
terial which  he  found  so  full  of  merit.  It  is  again  an  evidence 
of  that  constant  endeavor  of  the  makers  of  motion  pictures  to 
make  them  with  a  weighty  intent  and  endeavor  to  please  all 
of  the  people  all  of  the  time.  No  other  art  form,  no  matter 
how  much  intermeshed  with  commerce,  finds  itself  so  handi- 
capped. 

As  the  author  of  these  paragraphs  solemnly  forecast  in  1920, 
the  time  seems  to  be  approaching  when  the  picture  producer 
will  have  to  cast  his  villains  entirely  among  the  Esquimaux  and 
the  Thibetan  tribes  without  a  diplomatic  representative  to  make 
official  protest  to  Hollywood  and  the  Hays  office. 

If  Mr.  Goldwyn  is  correct,  and  for  the  grand  average  he 
may  be,  then  the  motion  picture  is  tethered  to  the  immediate 
contemporary  world  of  Now,  and  to  neutrality  on  every  big 
issue  which  burns  in  the  breast  of  man.  If  adequately  applied, 
such  a  policy  can  prevent  the  motion  picture  from  ever  amount- 
ing to  much.  Militant  novels  are  published,  militant  pictures 
are  painted,  sardonic  music  is  composed,  and  there  are  carica- 
tures carved  in  stone.  Neither  the  publishing  business,  nor  the 
arts  of  painting,  music  and  sculpture  are  thereby  indicted. 

The  motion  picture  seems  ever  so  professionally  to  view 
with  alarum  that  it  can  not  set  itself  at  the  task  of  trying  once 
in  a  while  to  make  a  profit  by  importantly  pleasing  or  interest- 
ing an  audience  of  something  less  than  world  extent. 

We  have  set  forth  in  these  pages,  often  enough,  that  "the 
customer  is  always  right,"  but  that  has  not  been  said  on  a  pre- 


sumption that  the  customer  is  everybody  all  of  the  time. 
The  motion  picture,  with  its  adventures  and  misadventures  in 
"sponsored  pictures"  and  its  assorted  worriments  about  cen- 
sorship, taxation,  fire  regulations  and  what  not,  has  evolved 
into  a  self-conscious  and  timid  medium.  It  never  takes  a  chance 
on  contradicting  anything  or  anybody — except  general  prin- 

ciples-  AAA 
THE  SMUT  VENDORS 

MR.  "Observer,"  who  writes  with  such  poignancy  on 
page  one  of  our  able  contemporary,  HOLLYWOOD 
HERALD,  is  considerably  annoyed  about  "the  studio 
personages  responsible  for  a  new  vogue  in  publicity  stills,"  re- 
marking that:  "The  gag  is  to  photograph  female  stars  exhibiting 
their  garters,"  etc.  The  etc.  is  ours.  Really  the  vogue  is  not 
new,  but  current  demand  from  publications  more  concerned 
with  circulation  for  10  cent  magazines  than  with  the  welfare  of 
the  industry  is  giving  encouragement  to  persons  who  might 
know  better.  Placed  in  the  proper  hands,  the  improper  pic- 
tures, and  some  undercover  salacious  circulars  now  extant,  can 
do  much  to  fix  this  industry,  proper  and  plenty.  The  code  of 
this  industry  must  ever  be  the  code  of  the  consumer,  the  Ameri- 
can public,  which  has  not  yet  approved  the  fence  writing 
pornography  of  bad  boys,  of  any  age.  It  is  not  yet  smart  to 
be  smutty,  in  public. 

y     H  AAA 
A  BANKING  VIEWPOINT 

MR.  EDWARD  R.  TINKER,  chairman  of  the  board  of 
Fox  Film  Corporation,  in  his  address  before  the  Mo- 
tion Picture  Club  this  week  has  told  the  industry,  for 
the  first  time,  in  clear  crisp  words  just  what  the  motion  picture 
industry  looks  like  from  where  the  banker  sits.  In  sum  Mr.  Tinker 
finds  the  motion  picture  just  coming  to  adult  status  among 
industries  in  a  period  of  business  depression,  and  suffering  what 
he  deems  the  typical  symptoms  of  all  developing  new  industries. 
He  admits  that  there  are  troubles  but  finds  "the  pessimism  of 
today  is  strangely  familiar  to  one  who  encountered  like  prob- 
lems in  the  crises  of  1902,  1907,  1914  and  1921."  This  coming 
of  age  and  the  passing  of  the  industry  from  its  status  as  a 
group  of  private  enterprises  into  an  aggregation  of  public 
companies  entails  two  new  lines  of  responsibility,  in  Mr.  Tinker's 
opinion — a  responsibility  to  the  investor  public  and  a  product 
responsibility  to  the  morals,  mores  and  wellbeing  of  the  whole 
people. 

AAA 

MR.  TOM  KEENE,  star  of  RKO  westerns,  came  across 
the  country  to  hear  about  the  market  for  pictures  at 
first  hand  from  bookers,  exchangemen  and  exhibitors. 
When  a  youngster  from  the  horse  operas  will  go  to  that  much 
trouble  about  the  product  it  might  convey  a  suggestion  to 
those  impressarios  of  Hollywood  who  contact  the  United 
States  by  spending  two  weeks  on  Broadway  and  New  York's 
night  clubs. 


MOTION  PICTURE  HERALD  MARTIN  QUIGLEY,  Editor-in-Chief  and  Publisher 

Incorporating  Exhibitor's  Herald,  founded  1915;  Motion  Picture  News,  founded  1913;  Moving  Picture  World,  founded  1907;  Motography,  founded.  1909; 
The  Film  Tndex,  founded  1906.  Published  every  Thursday  by  Quigley  Publishing  Company,  1790  Broadway,  New  York  Citv.  Telephone  Circle  7-3100  Martin  Quigley, 
Editor-in-Chief  and  Publisher;  Colvm  Brown,  Vice-President  and  General  Manager;  Terry  Ramsaye,  Editor;  Ernest  A.  Rovelstad,  Managing  Editor;  Chicago  office, 
407  South  Dearborn  street,  Edwin  S.  Clifford,  manager;  Hollywood  office,  Pacific  States  Life  Building,  Leo  Meehan,  manager;  London  office,  41  Redhill  Drive,  Edgware, 
London,  England,  W.  H.  Mooring,  representative;  Berlin  office,  Katharinstrasse  3,  Berlin-Halinsee,  Germany.  Hans  Tintner,  representative;  Paris  office,  1  Rue  Gabrielle, 
Paris  18°,  France,  Paul  Gordeaux,  representative;  Sydney  office.  102  Sussex  street.  Sydney,  Australia,  Cliff  Holt,  representative;  Mexico  City  office,  James  Lockhart, 
Apartado  269,  Mexico  City,  Mexico.  Member  Audit  Bureau  of  Circulations.  All  contents  copyright  1932  by  Quigley  Publishing  Company.  All  editorial  and 
business  correspondence  should  be  addressed  to  the  New  York  Office.  Better  Theatres  (with  which  The  Showman  is  incorporated),  devoted  to  the  construction, 
equipment  and  operation  of  theatres,  is  published  every  fourth  week  as  section  2  of  Motion  Picture  Herald.  Other  Quigley  Publications:  Motion  Picture  Daily, 
The  Hollywood  Herald,  The  Motion  Picture  Almanac,  published  annually,    and   The  Chicagoan 


8 


MOTION    PICTURE  HERALD 


May    28,  1932 


x RAISE  THE  STANDARD  OF  THE  POSTERS7 

—CHRISTIAN  SCIENCE  MONITOR 


CLEAN  POSTERS 

CHRISTIAN  SCIENCE  MONITOR, 
commenting  upon  a  plea  in  "Sight  and 
Sound,"  New  British  quarterly,  that  the 
standard  of  posters  in  England  and  America 
be  improved,  warns  that  "a  sensational 
poster  may  easily  give  a  very  inaccurate  and 
injurious  impression."  explaining  as  follows: 

The  new  British  quarterly,  Sight 
and  Sound,  very  opportunely  draws 
attention  to  the  need  for  improving  the 
quality  and  type  of  posters  commonly 
used  in  England  and  America  to  ad- 
vertise cinema  programs.  Objection- 
able posters  may  do  more  harm  than 
objectionable  films.  In  the  first  place, 
they  are  far  more  numerous ;  in  the 
second,  no  one  is  compelled  to  see  an 
objectionable  film  unless  he  chooses  to 
do  so,  but,  short  of  a  willingness  to 
remain  indoors  for  twenty-four  hours 
a  day,  it  is  impossible  to  escape  the 
lurid  pictures  with  which  film  exhib- 
itors advertise  their  wares. 

These  posters  frequently  do  the 
films  they  advertise  an  injustice,  keep- 
ing away  many  who  would  otherwise 
go  to  see  them.  Time  and  again  they 
give  quite  false  impressions  of  the  sort 
of  entertainment  to  be  found  inside  the 
cinema.  When  a  famous  continental 
talkie  was  to  be  shown  in  England 
some  weeks  ago  the  British  Board  of 
Film  Censors  cut  out  certain  scenes. 
But  it  was  these  very  scenes  that  were 
exhibited  on  enormous  posters.  .  .  . 

In  this  case,  the  advertised  scenes 
actually  were  not  in  the  English  ver- 
sion of  the  film.  But  even  where  this 
is  not  so,  a  sensational  poster  may 
easily  give  a  very  inaccurate  and  in- 
jurious impression.  A  poster  of  a 
single  scene  is  very  like  a  passage  torn 
from  its  context.  It  may  even  suggest 
that  a  fine  and  uplifting  work  is  harm- 
ful and  deleterious  in  tendency.  The 
films  are  not  as  a  rule  by  any  means 
as  bad  as  their  advertisers  make  out. 
Let  us  by  all  means  raise  the  standard 
of  the  films;  but  let  us  raise  the 
standard  of  the  posters  as  well. 

V         .  .... 

NASTY 

"Nasty  pith  in  the  form  of  'shorts'"  is 
objected  to  in  the  following  vigorous  lan- 
guage by  the  HERALD  at  MANCHESTER 
in  CONNECTICUT: 


.  .  .  Here  is  a  department  of  Film- 
dom  that  definitely  does  need  cleaning 
up,  and  which  easily  could  be.  .  .  . 
Feature  pictures,  on  the  whole,  are 
probably  as  good  as  the  age  and  as 
good  as  the  people  who  look  at  them, 
and  possibly  as  decent  as  the  theatre 
has  ever  been  in  any  age  or  any 
country.  But  we  could  do  very  nicely 
without  the  introduction  before  aver- 
age audiences  of  nasty  filth  in  the  form 
of  "shorts."  .  .  . 


BAMBOOZLING 

The  "censorship  boys"  are  "playing  for 
higher  stakes  than  motion  pictures"  was  the 
somewhat  cryptic  statement  of  A.  dc  Ber- 
nardi,  Jr.,  motion  picture  critic  of  the 
NEWS  at  DENVER  in  COLORADO  in 
addressing  the  local  clubwomen  and  Federal 
Council  of  Churches.  Thus: 

Several  bills  in  congress  are  aimed 
in  the  general  direction  of  censorship. 
The  best  way  to  defeat  them  is  to  let 
your  representatives  and  senators 
know — by  letter — that  you  are  unalter- 
ably opposed  to  any  form  of  censor- 
ship. Don't  wait  until  the  law  is  on 
the  books  and  then  try  to  get  it  re- 
pealed— kill  it  before  it  becomes  law ! 
Don't  let  anyone  bamboozle  you  into 
believing  it's  the  movies  the  censorship 
boys  are  after,  for  that's  only  a  smoke 
screen.  They  are  playing  for  much 
higher  stakes  than  motion  pictures  ! 


This  IVeek 

Motion  picture  business  is  now  a  public 
investment,  no  longer  a  speculative 
enterprise,  says  Edward  R.  Tinker; 
parallels  case  with  auto  and  oil  industries 
in  final  stage  "when  principal  units  be- 
came public  companies  and  ceased  to  be 
private  concern  of  pioneers"  Page  9 

Distributors  consider  offering  5-5-5  con- 
tract as  alternative  to  their  own  com- 
pany  contracts  Page  10 

The  Origin  and   Development  of  Stars — 

a   discussion   byiMartin   Quigley  Page  11 

French  producers  reduce  product  by  one- 
half  and  American  industry  benefits, 
says  Paul  Gordeaux,  Paris  correspondent 
of  Motion   Picture  Herald  Page  12 

Provision  is  made  for  arbitration  of 
substitutions  in  new  contract  of 
Universal  Page    1 8 

Columbia  will  distribute  48  features,  104 
one-reel  pictures  and  24  of  two  reels, 
convention  is  told  Page  8} 

FEATURES 

Editorial  Page  7 

What  the  Press  Says  Page  8 

The  Camera  Reports  Page  1} 

Asides  and  Interludes  Page  77' 

J.  iC.  Jenkins — His  Colyum  Page  104 

DEPARTMENTS 

Box  Office  Receipts  Page  92 

Passing   in    Review  Page  87 

Managers   Round   Table  Page  107 

Short  Features  Page  124 

Chicago  Page  124 

Stage   Attractions  Page  125 

Technological  Page  106 

The  Release  Chart  Page  129 

Productions  in  Work  Page  102 

Classified  Advertising  Page  123 


MIRROR 

That  the  motion  picture  "is  the  most 
extensive  mirror  of  American  life  today"  is 
the  conviction  of  MR.  CYRIL  KAY- 
SCOTT,  director  of  the  Art  Museum  at 
DENVER,  who,  -writing  in  the  NEWS  of 
that  city,  says: 

The  moving  picture  is  the  most  ex- 
tensive mirror  of  American  life  to- 
day. I  have  often  wondered  why  our 
art  critics  have  so  neglected  it.  .  .  . 

The  moving  picture  has  become, 
whether  we  like  it  or  not,  the  art 
which  is  seen  and  heard  by  more 
Americans  than  all  the  other  arts  com- 
bined— many  times  over.  Sentiment, 
public  opinion,  morals,  manners,  the 
mass  reactions  of  a  race,  are  here 
echoed  and  recorded.  In  much  the 
manner  that  architecture,  music  and 
the  graphic  arts  expressed  the  soul  of 
the  renaissance  the  movies  express  the 
America  of  our  time.  .  .  . 

The  place  from  which  to  begin  the 
task  of  improving  the  movies  artistic- 
ally is  in  the  mind  of  the  public. 
Sneering  and  scolding  at  the  men  who 
have  immense  sums  invested  in  the  in- 
dustry is  about  as  effective  as  carping 
at  the  stockholders  of  General  Motors. 
The  public  will  have  what  it  wants. 

I  am  not  saying  that  the  movies  are 
all  silly,  or  even  esthetically  bad- 
Many  of  them  in  part,  and  some  in 
entirety,  are  astonishingly  good.  Even 
in  the  ethically  dubious  ones,  indigna- 
tion over  which  I  will  leave  to  our 
clergy,  there  are  moments  revealing  a 
unity  of  sight,  sound  and  rhythm  for 
which  any  artist,  however  highbrow, 
can  feel  nothing  but  unalloyed  grati- 
tude. .  .  . 

V 

THE  AGE 

It's  the  age,  not  the  cinema,  that  is  to  be- 
blamed  for  "never  saying  anything  of  im- 
portance," in  the  opinion  of  the  motion  pic- 
ture critic  of  the  PUBLIC  LEDGER  in 
PHILADELPHIA,  thus: 

The  continual  cry  against  cinema 
is :  "It  never  says  anything  of  im- 
portance." That  is  perfectly  true ;  but 
then,  what  is  saying  anything  of  im- 
portance these  days  ? 

It  is  a  fault  of  this  age  that  we 
write,  paint,  sing  and  talk  about  things 
that  don't  matter.  And  if  anybody 
asks  our  artistic  creators  why  they  do 
it,  they  look  down  paternally  and 
smile :     "Ah,   that's  impressionism."' 

I  fail  to  see  where  cinema  has- 
chased  its  tail  any  more  furiously 
than  have  the  more  dignified  arts. 
In  the  general  scheme  of  affairs  I  feel 
the  screen,  bad  as  it  is  most  of  the 
time,  is  getting  just  as  much  (or  as 
little)  really  important  work  done  as 
are  its  companion  efforts  :  Drama  and! 
Opera.  .  .  . 


May'  2  8,    19  3  2 


MOTION    PICTURE  HERALD 


INDUSTRY  NOW  PUBLIC  INVESTMENT, 
NOT  A  SPECULATION,  SAYS  TINKER 


Parallels  Auto  and  Oil  Trades 
"When  Principal  Units  Be- 
came Public  Companies,  Not 
Private  Concern  of  Pioneers" 

The  motion  picture  industry  is  at  its  final 
stage  of  development,  having  become  an  im- 
portant public  investment  instead  of  a 
speculative  enterprise,  Edward  R.  Tinker, 
chairman  of  the  board  of  Fox  Film  Corpo- 
ration, told  the  weekly  forum  of  the  Mo- 
tion Picture  Club  of  New  York.  Lowell 
Thomas,  lecturer,  who  was  also  a  guest 
speaker.  -  related  theatrical  experiences  and 
described  the  type  of  news  items  which 
bring  the  greatest  response  when  broadcast 
to  radio  audiences. 

"  Mr.  Tinker  likened  the  present  status 
of  the  industry  to  that  attained  not  so  long 
ago  ;by  the  automobile  and  oil  industries 
"when  their  principal  units  became  public 
companies  and  ceased  to  be  the  private  con- 
cern of  pioneers."  In  so  doing,  Tinker  paid 
tribute  to  the  Motion  Picture  Club's  forums 
and  the  opportunities  they  provide  for  per- 
forming an  industry  service. 

"These  forums,"  he  said,  "are  interpret- 
ing the  industry  to  itself,  and  that  is  im- 
portant. Even  more  important,  this  forum 
contributes  in  a  major  degree  to  the  devel- 
opment of  mutual  faith  and  understanding 
among  those  who  make  motion  pictures, 
those  who  pay  money  to  see  them,  and  those 
who  provide  the  capital  and  credit  on  which 
the  industry  is  based." 

Parallel  Evolution 

Pointing-  out  a  similarity  in  the  evolution 
of  this-  industry  -to  other  "young"  indus- 
tries, Tinker  intimated  that  it  was  not  dif- 
ficult for  bankers  to  diagnose  and  prescribe 
for  the  growing  industry's  ailments. 

"It  is  within  the  recollection  of  each  of 
us,"  he  said,  "that  the  automobile  and  the 
oil  industries  passed  through  this  period. 
They,  like  other  industries, -in  their  infancy 
were  closely  concentrated  in -the  hands ~of -'a- 
few  great  leaders  whose  contribution  as  pio- 
neers to  the  industrial  development  of  this 
country  is  undeniable.  Theirs  was  a  spirit 
of  adventure.  -  Their  business  endeavors 
were- conducted,  and  perhaps  properly,  in 
that  spirit. 

"And  so  the  public  at  the  commencement 
came  to  look  upon  their  particular  business 
as  a  speculative,  rather  than  a  sound  under- 
taking. Policies  and  practices  were  devel- 
oped which  may  have  been  legal  and  ethical 
on  the  part  of  a  private  business,  but  were 
neither  legal  nor  ethical  once  the  public 
were  invited  to  become  partners  and  credi- 
tors." -  -  j  -  -   -   .  -  -  • 

"When  that  transpires,"  Tinker  said, 
"corporate  machinery  must  be  overhauled ; 
public  policy  must  be  revised;  ethical  con- 
cepts must  be  reconstructed  and  credits 
must  be  established;  stockholders  must  be 
appeased  and  the  investor,  rather  than  the 
speculator,  must  be  won  over. 

"We  have  seen  the  automobile  and  the 


AUDIENCE 
REACTIONS 

News  items  as  innocent  appearing 
as  one  concerning  a  150-year  old 
woman  in  Bulgaria,  who  attributed 
her  longevity  to  the  fact  that  she 
had  always  slept  with  a  potato  in  her 
bed,  frequently  bring  the  most  pro- 
nounced public  reaction  when  broad- 
cast over  the  radio,  Lowell  Thomas, 
"Voice  of  the  Literary  Digest"  in  the 
realm  of  radio  and  occasional  picture 
talker,  told  a  New  York  Motion  Pic- 
ture Club  audience  this  week. 

"On  the  morning  after  I  had  read 
that  news  dispatch  over  the  radio," 
Thomas  said,  "I  was  swamped  with 
mail  from  all  parts  of  the  country, 
commenting  on  the  item.  There  was 
a  wide  variety  of  response  to  it,  but 
the  letter  I  enjoyed  most  was  written 
by  an  %5-year  old  woman  living  in 
Connecticut.  She  ivrote:  'I  may  not 
be  150,  but  I've  lived  quite  a  while 
myself  and  I  can  certainly  say  that  a 
potato  in  my  bed  would  never  satisfy 
me.  It's  not  hot  enough.  What  I  al- 
ways use  is  a  hot  water  bottle,  and 
I'm  in  pretty  good  health  today'." 

An  equally  spirited  response,  Thom- 
as related,  followed  his  broadcast  of 
a  news  story  recording  the  unearth- 
ing of  the  graves  of  Irish  royal  chief- 
tains by  an  archeological  expedition. 
"They're  probably  the  ancestors  of 
'Pat  and  Mike',"  Thomas  commented. 

"I  was  busy  explaining  my  admira- 
tion and  affection  for  the  Irish  for 
weeks  after,"  Thomas  said.  "It  was 
one  of  my  greatest  audience  responses, 
and  the  message  that  seemed  to  sum- 
marize them  all  was  written  me  by  a 
woman  in  Pittsburgh :  'I  spit  in  your 
eye,  you.  dirty  Orangeman '." 


oil  industries  go  through  that  period  and 
emerge  with  new  corporate  strength,  en- 
hanced credit  and  public  understanding. 
Our  business  is  now  facing  this  trial  just 
as  theirs  did.  The  duration  of  the  period 
of  stress  depends  somewhat  upon  general 
business  conditions,  -  but  more  particularly 
upon  the  quality  of  leadership  and  the  de- 
gree of  cooperation  attained  within  all  ele- 
ments of  the  industry  itself." 

Non-interference  Policy 

Referring  to  the  not  infrequently  heard 
references  to  "a  banking  invasion  of  the 
motion  picture  industry,"  Mr.  Tinker  said 
that  the  policy  of  non-interference  which 
has  pursued  since  entering  the  Fox  organ- 


Says  Corporate  Machinery  Must 
Be  Overhauled  and  Policy  Re- 
vised When  Public  Are  Invited 
To  Be  Partners  and  Creditors 


ization  is  very  likely  the  policy  which  would 
be  followed  by  any  experienced  banker. 

"I  have  but  to  remind  you,"  he  said,  "that 
I  have  never  attempted  to  make  pictures 
and  have  no  intention  of  so  doing." 

He  pointed  out  that,  with  the  exception 
of  himself  and  "a  financial  man  installed  as- 
vice-president  on  the  Pacific  Coast,"  the 
Fox  corporation  continued  intact  as  before, 
or  else  derived  its  manpower  from  within 
the  industry  itself. 

"Banking  influence  in  the  company,"  Tin- 
ker said,  "has  been  and  will  be  largely  con- 
fined to  the  guidance  of  the  corporation  as 
concerns  its  financial  and  corporate  activi- 
ties and  the  development  of  a  favorable  pub- 
lic opinion  as  regards  the  company  itself, 
and,  as  far  as  possible,  the  industry  as  a 
whole." 

Mr.  Tinker  reminded  his  audience  that, 
however  necessary  it  may  be  for  the  indus- 
try to  meet  its  responsibilities  to  stock- 
holders, it  has  also  a  responsibility  to  the 
public  which  does  not  permit  it  to  be  "too 
provincial"  in  its  viewpoints,  or  "too  am- 
bitious for  the  box  office  dollar." 

"The  management  of  this  industry,"  he 
said,  "has  an  ever  increasing  responsibility 
not  only  to  its  stockholders,  but  to  the  pub- 
lic as  well.  Our  task  is  not  alone  measured 
by  the  fact  that  we  have  a  two-billion-dollar 
investment  in  our  business  in  this  country 
which  must  be  put  on  a  profitable  basis.  A 
much  greater  responsibility  is  the  judgment 
we  use  in  dealing  with  that  great  power  for- 
good  or  evil,  necessarily  inherent  in  the  se- 
lection of  material  for  the  screen. 

"We  must  ever  remember  that  millions 
of  people  attend  motion  picture  theatres 
every  week.  The  leaders  of  an  industry 
wielding  a  power  of  this  magnitude  can  not 
afford  to  be  too  provincial  in  their  view- 
points, nor  too  ambitious  for  the  box  of- 
fice dollar.  Theirs  must  be  a  policy  of  broad 
vision  and  foresight  if  this  industry  is  to 
hold  its  rightful  position  in  world  affairs  and 
avoid  the  pitfalls  of  over  regulation  and  sup- 
pression which  has  been  the  fate  of  other 
industries,  where  greed  for  the  immediate 
dollar  has  obscured  the  broader  viewpoint." 

"I  believe,"  Mr.  Tinker  declared,  "the  in- 
dustry is  preparing  to  meet  these  responsi- 
bilities with  wisdom  and  courage.  Admit- 
edly,  these  are  trying  times  for  all  business 
executives — yet  the  pessimism  of  today  is 
strangely  familiar  to  one  who  has  encoun- 
tered like  problems  in  the  crises  of  1902, 
1907,  1914  and  1921." 

"The  American  people  are  mercurial,"  he 
said.   "They  respond  rapidly  to  the  law  of 
action   and  reaction.    The  pendulum  has 
(Continued   on   page  12) 


10  MOTION    PICTURE    HERALD  May    28,    193  2 


5-5-5  CONTRACT  AS  ALTERNATIVE 

IS  CONSIDERED  BY  DISTRIBUTORS 


Study  of  Proposal  by  9  of  II 
Large  Companies  Is  Won  by 
Lightman  After  Conferring 
With  Their  Attorneys 

A  majority  of  large  distributors  have 
under  consideration  a  plan  to  make  avail- 
able to  exhibitors  this  season  a  draft  of  the 
5-5-5  standard  licensing  agreement  as  an 
alternative  of  the  individual  contract  of 
each  company,  for  exhibitors  who  desire  it. 

Consideration  for  the  plan  was  won  by 
M.  A.  Lightman,  president  of  the  Motion 
Picture  Theatre  Owners  of  America,  who, 
charging  that  the  legal  departments  of  large 
distributors  were  responsible  for  obstructing 
the  adoption  of  the  uniform  contract,  met 
with  attorneys  of  all  but  two  large  com- 
panies last  week  and  urged  them  to  con- 
sider his  proposal  for  placing  the  contract 
in  work,  and  possibly  arrive  at  some  form 
of  arbitrating  disputes  with  exhibitors. 

There  is  no  indication  at  this  time  whether 
any  or  all  of  the  larger  distributors  will  act 
on  Lightman's  recommendation,  but  nine  of 
11  large  companies  are  currently  giving 
consideration  to  his  plan.  Lightman's  inter- 
vention in  behalf  of  the  uniform  contract 
was  undertaken  in  his  official  capacity  as 
president  of  the  MPTOA  which,  at  its  an- 
nual convention  in  March  of  this  year,  urged 
"the  immediate  adoption  of  the  proposed 
standard  license  agreement  by  all  distribu- 
tors for  the  optional  use  of  every  exhibitor 
who  prefers  that  form  of  contract." 

It  is  the  intention  of  Lightman  and  his 
association  to  secure  adoption  of  the  5-5-5 
contract  immediately  as  an  initial  step  which 
can  be  followed  by  negotiations  with  ex- 
hibitors pointing  toward  changes  and  cor- 
rection for  improving  the  instrument. 

The  MPTOA  convention  also  urged  the 
initiation  of  negotiations  for  the  improve- 
ment of  the  standard  contract,  but  Light- 
man,  in  currently  advocating  immediate  ac- 
tion on  the  optional  contract  plan,  is  pro- 
ceeding in  the  belief  that  the  current  selling 
season  will  be  too  far  advanced  to  obtain 
contract  reforms  this  year  if  exhibitors  wait 
upon  the  outcome  of  negotiations  for  the 
improvement  of  the  standard  licensing  agree- 
ment, and  that  that  agreement,  even  in  its 
present  form,  represents  an  improvement 
over  individual  company  contracts  in  many 
respects. 

First  Interested  Universal 

In  his  campaign  to  obtain  action  on  the 
5-5-5  contract,  Lightman  first  visited  Uni- 
versal, as  that  company  was  the  first  to 
complete  its  new-season  sales  meeting  and 
was  about  to  launch  its  sales  campaign  on 
new  product.  The  favorable  reaction  to 
Lightman's  plea  for  an  alternative  contract 
led  P.  D.  Cochrane,  R.  H.  Cochrane,  George 
Schlaifer  and  Willard  Stewart  McKay,  all 
Universal  executives,  to  urge  Lightman  to 
make  a  smilar  presentation  of  the  contract 
case  to  the  legal  departments  of  each  large 
distributor.  Lightman  refused  to  visit  each 
company  separately,  but  he  did  agree  to 
present  the  situation   to  all  company  at- 


WHEN 

DOCTORS 

DISAGREE 

WINFIELD  SHEEHAN 

vice-president  of  the  Fox  Film  Cor- 
poration, is  quoted  in  The  Daily 
Film  Renter  of  London  as  saying: 
Pictures  of  the  future  must  convey 
a  bright  and  happy  note;  they  must 
be  made  for  the  family  audience  and 
leave  the  seamy,  sordid  side  of  life 
alone. 

DARRYL  ZANUCK 

production  executive  of  Warner 
Brothers,  is  quoted  in  the  New  York 
Sun  as  saying: 

Every  one  seems  to  want  to  cry. 
People  like  to  go  to  a  theatre  and 
see  others  suffer,  then  say,  "Why, 
that  other  fellow's  troubles  are 
worse  than  mine."  They  feel  more 
cheerful  later. 


torneys  in  a  body  at  the  New  York  offices 
of  the  MPPDA.  At  a  session  held  last 
week,  and  attended  by  representatives  of  the 
legal  departments  of  all  but  two  large  dis- 
tributors, Lightman  repeated  his  accusation 
that  company  attorneys  were  responsible  for 
the  failure  of  distributors  to  place  the  5-5-5 
contract  in  work.  He  urged  them  "to  cease 
bickering"  and  to  take  some  immediate  ac- 
tion on  the  uniform  agreement. 

Further  conferences  were  held  subse- 
quently, and  it  was  stated  that  as  a  result, 
certain  of  the  attorneys  and  some  distribu- 
tion executives  are  inclined  to  further  dis- 
cuss the  5-5-5  contract.  Unofficial  legal 
opinion  holds  that  the  availability  of  an 
optional  contract  avoids  all  the  illegal  as- 
pects of  a  uniform  contract.  Under  the 
proposed  plan,  the  distributor  would  have 
available  either  his  own  contract  or  the 
standard  licensing  agreement,  and  the  ex- 
hibitor could  select  his  preference,  it  being 
a  question  for  the  exhibitor  to  decide,  not 
the  distributor. 

Arbitration  Proposed 

At  the  group  meeting  of  attorneys,  Light- 
man  presented  a  proposal  for  arbitration  of 
disputes  between  exhibitor  and  distributor. 
According  to  his  plan,  a  clause  would  be  in- 
serted in  contractual  forms  allowing  the  ex- 
hibitor the  right  to  select  either  legal  chan- 
nels for  settling  or  else  arbitrate.  The 
exhibitor  would  not  be  asked  to  exercise  his 
right,  nor  make  a  decision  of  selection  until 
after  the  distributor  had  claimed  an  offense 
had  been  committed.  It  is  understood  that 
the  exhibitor  would  not  be  obligated  to  agree 
in  advance  to  adopt  either  one  or  the  other 
means  of  settlement.  The  arbitrating  would 
be  done  along  the  lines  of  the  "universal 
arbitration  system."  It  cannot  be  a  nation- 
wide industry  form  because  this  was  de- 


Distributing  Concern  Would 
Have  Available  Its  Own  Con- 
tract and  Standard  Licensing 
Agreement  for  the  Exhibitor 

clared  illegal  a  few  years  ago  in  a  federal 
decision  handed  by  Judge  Thacher. 

Some  of  the  provisions  of  the  standard 
licensing  agreement  not  contained  in  in- 
dividual company  contracts  now  in  work, 
and  said  to  be  regarded  as  being  particu- 
larly advantageous  to  exhibitors,  follow : 

Product  automatically  becomes  available 
to  subsequent-run  houses  90  days  after  date 
of  availability  for  first-runs,  except  in  cases 
of  long  run  theatres  and  provided  the  first- 
run  has  30  days  time  to  play  the  picture  if 
desired. 

The  exhibitor  may  play  a  film  out  of  re- 
lease order  provided  he  is  up  to  schedule 
on  play  dates  and  further  provided  that  all 
skipped  releases  be  dated  or  paid  for  within 
30  days  of  that  date. 

The  exhibitor  is  allowed  to  eliminate  five 
per  cent  of  the  pictures  called  for  by  his 
contract  provided  he  buys  20  or  more  on  an 
average  of  $250  or  less,  including  score 
charge. 

Provisions  for  arbitration. 

Exhibitors  are  allowed  to  cut  sound  news- 
reels  to  fit  local  needs. 

Percentage  checkers  are  required  to  be 
regular  employees  of  a  distributor  or  an 
accountant. 

MPTA  Is  Seeking 
Service  and  Trailer 
Charge  Reductions 

President  Van  Hyning  of  the  MPTA  of 
Kansas  and  Missouri  named  a  committee  to 
seek  reduction  in  trailer  charges  and  he 
also  asked  Electrical  Research  Products  for 
a  statement  on  service  charge  reductions,  at 
the  opening  of  the  two-day  annual  conven- 
tion at  Kansas  City  on  Wednesday. 

Howard  E.  Jameyson,  Wichita,  Kan.,  dis- 
trict manager  for  Fox  theatres,  clashed  at 
an  early  session  with  independents  when  he 
objected  to  a  special  night  conference  of 
exhibitors  at  the  convention,  which  had  been 
called  by  Van  Hyning,  and  which  was 
planned  without  the  inclusion  of  circuit 
representation.  Jameyson  declared  that  cir- 
cuits and  independents  have  common  prob- 
lems and  he  cited  efforts  of  Fox  theatre 
officials  in  the  Kansas  City  territory  to 
make  Sunday  shows  possible  for  everybody 
in  the  state. 

The  meeting  is  expected  to  resolve  itself 
into  an  airing  of  the  grievances  of  inde- 
pendent exhibitors  against  the  circuits.  A 
new  schedule  of  zoning  and  protection  is 
said  to  be  one  of  the  demands  of  the  inde- 
pendents. The  Fox  accessories  order  de- 
manding return  of  material  will  also  be 
discussed. 


May    2  8,    19  3  2 


MOTION    PICTURE  HERALD 


I  i 


The  ORIGIN  and  DEVELOPMENT  of  STARS 

by  MARTIN  QUIGLEY 


PERSONALITIES  have  been,  are  and  seem  destined  to 
continue  always,  as  the  cornerstone  of  the  amusement 
industry  structure. 
It  would  seem,  therefore,  that  a  thorough  understanding 
of  the  origin  and  development  of  personalities,  or  stars,  would 
be  sought  after  and  held  as  an  essential  element  of  knowledge 
for  this  industry. 

This,  however,  is  not  the  case.  Instead  of  exact  knowledge 
the  usual  attitude  seems  to  be  one  in  which  persons  are  con- 
tent to  look  upon  stars  as  some  miracle  of  good  fortune;  an 
accidental  happening  attributable  to  no  certain  cause,  or  as 
a  personification  of  lofty  genius. 

The  fact  is  that  stars  are  created  by: 

I.  GOOD  PICTURES 

II.  GOOD  PARTS 

III.  BECOMING  KNOWN  to  the  public 
through  appearance  in  good  pictures  and  good  parts. 

We  have  deliberately  refrained  from  listing  the  personal 
qualifications  of  acting  ability,  face,  figure,  voice  and  the 
other  attributes  of  personality  because,  while  the  world  is  full 
of  distinguished  exemplars  of  these  gifts,  it  is  not  full  of  stars; 
hence,  the  possession  of  the  attributes  of  personality  is  not 
the  determining  factor — and  actually  is  not  even  a  principal 
factor — in  the  creation  of  stars. 

There  is  nothing  whatsoever  in  the  make-up  of  established 
stars  which  is  not  duplicated  times  without  number  in  the 
rest  of  humanity.  There  is  no  combination  of  the  attributes 
of  personality  enjoyed  by  any  or  all  of  the  stars  which  is  not 
repeated  countlessly  elsewhere. 

Hence,  the  stars  or  outstanding  personalities  in  pictures  are 
not  possessors  of  some  extraordinary  genius,  the  mere  posses- 
sion of  which  has  insured  for  them,  from  the  cradle,  a  royal 
road  to  stardom. 

We  do  not  say  that  any  person  might  become  a  star; 
obviously  not.  But  in  the  case  of  any  person  who  has  be- 
come a  star,  this  eventually  has  not  been  due  to  any  exclusive 
possession  of  certain  attributes  of  personality;  thousands  of 
other  persons,  placed  in  identical  circumstances  while  seeking 
to  appeal  to  the  public's  favor,  would  have  gone  the  same 
way,  to  the  same  end. 

We  do  not  attempt  to  reduce  the  question  to  a  scientific 
formula  because,  after  all,  the  vagaries  of  human  nature — the 
public's  as  well  as  the  star's — -are  such  that  there  will  neces- 
sarily be  the  occasional  exception  or  there  will  be  the  obscure 
case  which  does  not  stand  immediately  susceptible  to  ex- 
planation.    But  the  rule  is  plain: 

Assuming  possession  of  the  attributes  of  personality,  in  a 
reasonable  quantity  and  quality,  stars  are  made  by  good 
pictures  and  good  parts.  Every  leading  personality  of  the 
screen  has  become  such  as  the  result  of  a  good  picture  and 
a  good  part,  or — as  applies  in  most  cases — a  succession  of 
good  pictures  and  good  parts.  Practically  every  star  has  been 
made  in  pictures  and  parts  which  may  readily  be  called  to 
mind.  Either  they  have  been  made  in  pictures  or  else  they 
came  to  pictures  after  having  been  made  leading  personalities 
in  good  stage  plays  and  good  parts  in  them. 

Through  good  pictures  and  good  parts,  gradually,  with 
the  idealizations  achieved  on  the  screen,  they  have  pene- 
trated the  public's  consciousness  and  have  eventually  become 
to  the  public  a  personified  medley  of  the  parts  and  pictures 
in  which  they  have  played. 

It  therefore  becomes  plain  that  the  search  for  stars 
is  a  silly  business. 

There  are  no  stars  to  be  found  anywhere — except 
out  of  good  pictures. 


There  is  plenty  of  star  material  everywhere;  what  is  needed 
is  the  good  picture,  a  succession  of  good  pictures,  to  sub- 
limate the  raw  material  which  abounds  by  the  thousands  into 
the  stellar  substance. 

It  readily  follows,  then,  that  the  correct  search  for  stars 
does  not  lead  away  from  the  gates  of  the  studios  and  around 
the  world  but  right  into  the  studios  themselves— into  the  pages 
of  the  writer's  manuscript,  into  the  brain  of  the  director,  into 
the  showmanship  of  the  producer  and  onto  the  studio  floor 
where  the  player  who  is  at  work,  if  given  a  good  part  in  what 
proves  to  be  a  good  picture,  is  on  the  road  to  stardom. 

It  is  interesting  to  recall  that  virtually  all  of  the  stars  have 
eventually  come  to  be  recognized  as  stars  only  after  this 
process  of  a  succession  of  good  pictures  in  which  they  have 
had  good  parts.  Of  course,  the  competency  of  the  player 
and  the  spirit  in  which  he  or  she  enters  upon  the  work  is  im- 
portant. But  such  competency  and  such  spirit  is  not  rare; 
there  is  a  vast  supply  of  it. 

It  is  also  a  striking  fact  that  through  the  years  one  company 
and  then  another  seems  to  occupy  the  limelight  as  a  star- 
maker.  The  real  explanation  of  this  phenomenon  which  lies 
beneath  the  surface  indication  is  that  the  company  which  is 
making  the  stars  is  the  company  which  is  making  the  out- 
standing pictures.  Other  companies  go  on  year  after  year 
producing  indifferent  pictures.  The  complaint  is  raised  that 
such  a  company  is  "creating  no  stars";  of  course  it  is  creating 
no  stars  because  while  it  has  at  hand  or  easily  available  vast 
quantities  of  the  material  from  which  stars  are  made,  the 
stellar  personalities  are  not  realized  simply  and  solely  because 
the  pictures  in  which  their  players  are  appearing  are  not 
sufficiently  distinguished  to  make  the  necessary  appeal  to  the 
public's  interest,  for  themselves  and  for  their  players. 

The  elements  which  comprise  a  star  consist  of  a  combination 
of  memories  and  recollections  in  the  public  mind  of  the  various 
pictures  and  parts  in  which  the  star  has  appeared.  Hence 
the  difficulty  in  any  established  star  successfully  changing  to 
radically  different  characterization  than  that  to  which  the 
public  has  become  accustomed. 

Stars  after  once  having  been  made  are  unmade  for  either 
or  both  of  two  reasons: 

The  interested  and  favorable  attitude  of  the  public,  origin- 
ally created  through  appearances  in  good  pictures  and  good 
parts,  is  dissipated  through  appearances  in  poor  pictures 
and  poor  parts,  or  else  the  personality  becomes  out-moded  by 
being  supplanted  by  another  personality  whose  pictures  and 
parts  enable  him  to  become  emphasized  over  his  predecessor. 

Publicity,  either  that  gained  through  appearances  upon  the 
screen  or  through  the  use  of  printers'  ink  or  in  other  recognized 
ways,  is  an  important  influence  in  hastening  the  development 
of  the  process  which  is  being  carried  on  through  good  pic- 
tures and  good  parts.  But  publicity  alone,  unless  it  is  backed 
up  through  the  sublimation  of  the  personality  in  good  pic- 
tures, cannot  be  genuinely  or  lastingly  effective. 

On  account  of  the  hastening  influence  of  publicity  in  bringing 
to  fruition  the  process  already  at  work  in  the  case  of  the  player 
appearing  in  good  parts  in  good  pictures,  the  theatre  performs 
an  important  function  in  the  development  of  stars.  In  the  first 
place,  it  is  upon  the  screen  that  the  player  is  presented  to  the 
audience.  The  manner  and  spirit  of  this  presentation  has  im- 
portant bearing  upon  the  public's  reaction.  Similarly  the  various 
means  of  publicity  within  reach  of  the  theatre  materially  hasten 
or  retard,  depending  upon  tJje  skill  and  diligence  of  the  theatre- 
man,  the  progress  of  the  personality  into  the  consciousness  of 
the  public. 

Stars  are  made  by  pictures — a  fact  which  when  thoroughly 
realized  and  appreciated  throughout  the  industry  should  have 
a  generally  salutary  effect. 


12 


MOTION    PICTURE  HERALD 


May    2  8,    193  2 


ECONOMIES  HALVE  FRENCH  OUTPUT 
AND  AMERICAN  PICTURES  BENEFIT 


Public  Delighted  at  Prospect 
of  Again  Enjoying  Films  from 
U.  S.  as  Dubbing  Improves; 
New  Quota  in  Effect  July  I 


By  PAUL  GORDEAUX,  Paris 

American  product  is  benefiting  by  a  dil- 
emma in  which  the  producing  companies  of 
France  are  finding  themselves.  Readjust- 
ment to  the  general  economic  situation  has 
forced  the  French  producers  to  cut  in  half 
their  output  for  the  coming  year.  And 
French  exhibitors  are  turning  to  foreign- 
made  pictures  to  fill  their  programs,  a  solu- 
tion with  which  the  French  public  is  quite 
in  sympathy,  and  much  to  the  satisfaction  of 
the  '  exhibitor  himself.  As  a  result,  the 
French  producing  companies  have  appealed 
to  their  government  for  protection  with 
quota  restrictions,  and  a  new  quota  law  be- 
comes effective  July  1. 

The  dubbing  process  has  reached  a  stage 
of  development  sufficiently  satisfactory  to 
make  a  good  French  show  of  a  foreign  pic- 
ture and  the  result  is  that,  week  after  week, 
dubbed  pictures  are  invading  the  French 
screen.  Most  of  them  have  been  well  re- 
ceived by  French  audiences,  delighted  at 
the  prospect  of  again  enjoying  American 
pictures  and  viewing  the  woi-k  of  Holly- 
wood's world-famed  stars,  of  whom  they 
have  not  had  a  glimpse  since  the  go  id  old 
days  of  the  silent  celluloid. 

A  Turning  Point 

Thus  the  French  motion  picture  indust'y 
is  reaching  a  turning  point  of  its  history. 
In  the  early  days  of  talkers,  the  lure  of 
novelty  alone  was  powerful  enough  to  at- 
tract crowds  to  the  box-office  and  pack  the 
pictures  houses.  Little  it  mattered  whether 
the  pictures  shown  were  good  or  bad.  That 
at  last  the  screen  could  talk  was  the  one  and 
only  feature  which  interested  the  French 
audiences.  . 

Little  by  little,  however,  the  novelty  wore 
away,  and  the  public  has  now  learned  to 
beware  of  eulogistic  publicity.  Before  lin- 
ing up  at  the  box-office,  most  of  the  people 
endeavor  to  get  some  kind  of  information 
about  the  picture  shown.  Thus  the  screen 
is  subjected  to  the  same  law  which  has 
always  been  ruling  the  legitimate  stage: 
huge  receipts,  long  runs  for  the  outstand- 
ing shows,  failure  and  financial  disaster  for 
the  bad  ones.  After  all,  this  is  only  logical, 
but  it  means  a  lot  of  trouble  for  the  French 
exhibitors.  The  good  old  days  when  any 
cheap  "lemon"  turned  out  to  be  a  financial 
success  are  passed  and  theatre  owners  have 
a  different  problem. 

Realize  Past  Wastefulness 

At  the  same  time,  film  production  is  ex- 
periencing a  most  acute  crisis.  French  pro- 
ducers now  realize  that  they  have  been 
spending  millions  recklessly  and  that,  owing 
to  the  general  depression,  they  cannot  raise 
additional  funds.  They  therefore  are  obliged 
to  carry  out  a  restriction  policy.   This  has 


necessarily  affected  the  number  of  films  pro- 
duced in  the  past  few  months,  and  French 
companies  have  been  obliged  to  halve  their 
picture  output  for  the  new  season. 

Exhibitors  are  perfectly  satisfied  with  the 
resultant  arrangement  that  is  bringing  back 
the  American  production.  They  get  good 
pictures  on  an  average  and  at  a  renting 
rate  which  is  not  prohibitive. 

So  far,  so  good.  But  what  is  going  to 
become  of  the  French  producers,  if  dubbed 
foreign  pictures  prove  satisfactory  to  the 
public  ?  Who  will  care  about  original  ver- 
sions, if  dubbed  pictures  are  better — and 
cheaper?  The  consequence  would  be  a  hope- 
less situation  for  the  local  producers. 

Once  more  the  French  companies  have 
turned  to  the  government  for  help,  request- 
ing the  powers-that-be  to  protect  them 
against  foreign  competition  by  establishing 
a  quota  regulation.  The  Chambre  Syndicate 
de  la  Cinematographic  has  already  laid  out 
a  plan  providing  for  the  admission  of  200 
foreign  pictures,  either  in  dubbed  or  orig- 
inal versions,  every  year.  It  also  stipulates 
that  75  per  cent  of  the  dubbed  pictures 
should  be  post-synchronized  in  the  French 
studios. 

Quota  Effective  July  I 

Two  hundred  pictures  every  year.  But 
the  next  question  is :  Will  this  figure  be 
large  enough  to  supply  the  French  picture 
houses  with  enough  material  to  live  up  to 
their  expectations?  I  doubt  it  very  much, 
and  even  so,  there  is  another  question  which 
arises  immediately :  In  what  ratio  will  these 
200  pictures  be  divided  among  the  various 
foreign  industries ;  how  many  German,  how 
many  American  films  will  be  allowed  to 
enter  the  country  each  year  ?  No  one  knows, 
thus  far. 

The  scheme  outlined  by  the  Chambre 
Syndicalc  must  now  obtain  the  approval  of 
the  Conseil  Superiour  du  Cinema.  This  of- 
ficial body  is  very  likely  to  agree  in  spite 
of  the  efforts  of  the  French  actors'  equity, 
which  is  openly  against  the  dubbing  of  for- 
eign-made pictures.  The  new  quota  law  will 
come  into  effect  on  July  the  1st.  Whether, 
it  will  bring  a  new  fillip  to  the  film  industry 
remains  to  be  seen.  There's  just  one  good 
thing  about  this  new  quota  regulation. 
From  now  on,  American  firms  will  not  have 
to  live  in'  this  atmosphere  of  uncertainty 
that  has  been  paralyzing  their  action  for 
months. 

Receivers  Report  Year  Loss 
On  Skouras  St.  Louis  Houses 

Two  St.  Louis  theatres,  the  Ambassador 
and  Missouri,  lost  $104,000  and  $120,000  re- 
spectively last. year,  according  to  a  report 
filed  in  the  St.  Louis  circuit  court  by  Jesse 
W.  Barrett  and  Walter  H.  Nohl,  receivers 
for  Skouras  Brothers  Enterprises,  Inc.,  con- 
trolled by  Warner. 

The  receivers  estimated  that  the  houses 
cannot  be  operated  at  a  profit  under  present 
economic  conditions,  unless  operating  costs 
are  substantially  cut.  Assets  of  the  com- 
pany are  listed  at  $6,449,225. 


Industry  Is  Public 
Investment:  Tinker 

{.Continued  from   page  9) 

swing  far  downward  to  the  bottom  of  the 
arc.  This  country  has  always  recovered 
from  such  crises  and  will  do  so  again.  Our 
abundant  resources  are  still  with  us.  The 
spirit  of  our  people  is  not  broken — their 
confidence  will  return. 

"The  picture  industry  has  been  no  excep- 
tion to  the  general  rule  except  that,  being 
younger  and  more  vigorous,  it  offered  at  the 
start  more  resistance  to  the  wave  of  busi- 
ness recession  and  felt  its  adversities  later 
than  other  lines  of  endeavor.  This  is  indi- 
cated by  the  fact  that  the  highest  grosses 
of  the  year  were  returned  in  November  and 
December  of  1929  when  the  stock  market 
panic  was  at  its  worst. 

"Its  readjustment  period  should  be 
shorter  than  in  other  lines  of  industry,  but 
perhaps  more  drastic.  A  young  growing 
industry,  full  of  enthusiasm  and  the  suf- 
fering from  mistakes  due  to  enthusiasm, 
as  a  rule  has  more  corrections  to  apply  than 
its  more  fully  developed  and  experienced 
neighbors." 

Both  Sides  Filing  Answers 

In  Youngclaus  "Test  Case" 

Attorney  Paul  F.  Good,  counsel  for 
Youngclaus,  Nebraska  exhibitor  involved  in 
the  test  case  on  protection  in  which  various 
national  distributors  are  defendants,  has 
filed  his  answer,  with  defense  counsel  ex- 
pected to  follow  immediately.  The  answers 
are  expected  to  be  argued  early  next  month 
at  Lincoln. 

No  final  decision  is  anticipated  before  the 
latter  part  of  June  or  early  in  July. 

Langdon  Deal  with  Christies 
Cancels  Tieup  with  Woolsey 

The  Christies  have  engaged  Harry  Lang- 
don to  star  in  six  two-reel  comedies,  giving 
him  a  free  hand  on  stories  and  supporting 
players.  The  arrangement  cancels  a  pro- 
posed deal  which  would  place  Langdon  in. 
a  team  with  Woolsey,  the  comedian,  with 
both  starring-  in  features  for  Columbia. 


Warner  Omits  Dividend 

Warner .  Brothers  Pictures,  Inc.,  has, 
omitted  the  regular  quarterly  dividend  of" 
96%  "cents.  a_  share  on  the.  preferred  stock 
due  at  this  time,  by  decision  of  the  board 
of  directors. 


Zeidman-Gilda  Gray  Deal  Off 

Bennie  Zeidman's  proposed  deal  to  pro- 
duce independently  two  features  starring 
Gilda  Gray  will  have  to  wait  until  Miss. 
Gray  completes  a  presentation  tour  lasting; 
a  year.    She  will  head  her  own  unit. 


May    28,    I  9*2 


MOTION    PICTURE  HERALD 


13 


THE  CAMERA  REPORTS 


READY  FOR  DEBUT.  Irene  Ware,  who  was 
recently  signed  by  Fox,  as  she  arrived  at 
Movietone  City.  She  has  been  appearing  in 
Broadway  stage  revues  since  winning  the  title 
of  "Miss  America"  several  years  ago. 

G.  B.  S.  SIGNS  UP.  (Below)  George  Bernard 
Shaw  and  John  Maxwell  (British  International 
executive)  as  they  completed  arrangements 
in  London  for  production  by  B.  I.  P.  of  "Arms 
and  the  Man."    Powers  will  release  it  here. 


APPOINTED.  Two  new  officials 
of  the  Educational-World  Wide 
organization — J  oe  Brandt 
(above),  elected  vice-president 
of  Educational  and  president  of 
World  Wide;  and  Joe  Gold- 
berg (below),  named  general 
sales  manager  of  World  Wide. 


BUDDIES  NOW.  In  front  of  the  replica  of 
Federal  Hall  in  Bryant  Park,  New  York,  as 
Jackie  Cooper,  M-G-M's  youthful  star,  was 
made  an  honorary  member  of  the  Boy  Scouts, 
during  his  personal-appearance  tour. 

LITTLE  NURSE.  (Below)  A  bit  of  cheer  and 
food  being  administered  to  Joe  E.  Brown  by 
his  daughter  at  Cedars  of  Lebanon  Hospital, 
Los  Angeles,  where  the  Warner  star  is  being 
treated  for  an  old  spine  injury. 


14 


MOTION    PICTURE  HERALD 


May    2  8,    19  3  2 


LUNCH  TIME.  With  William  Powell  and  Kay 
Francis  responding  (even  as  you  and  I)  to  the  noon- 
day bell  that  means,  "Come  and  get  it — just  as  you 
are!"  Thus  did  evening  suddenly  elapse  on  the 
Warner  set  for  "The  Great  Jewel  Robbery." 


STUDYING.  (Above) 
A  class  of  Japanese 
students  of  projection, 
who  have  answered  a 
call  for  more  efficient 
sound  and  projector 
operators.     Over  500 


IN  SATIRE.  (Left)  Sid- 
ney Fox,  who  has  been 
selected  by  Universal 
for  a  leading  role 
in  the  picturization  of 
"Once  in  a  Lifetime," 
stage  burlesque  of 
"movie"  making. 


COLUMBIA  IN  CONVENTION.  Executives  of  Columbia  and  members  of  that  producer-distributor's  sales  organization  at 
Atlantic  City,  where  they  met  this  week  to  discuss  the  company's  production  and  sales  program  for  the  1932-33  sea- 
son in  the  first  of  two  conventions.  The  second  convention  will  be  held  in  Hollywood,  beginning  the  last  of  this  month. 


ay    28,  1932 


MOTION    PICTURE  HERALD 


TINY  VISITOR. 
(Above)  Barbara  Bebe 
Lyon,  daughter  of  Ben 
Lyon  and  Bebe  Daniels, 
calls  on  Daddy  and 
Joan  Bennett  on  the 
"Week  Ends  Only"  set 
at  the  Fox  studio. 


BELLIGERENT.  (Right) 
But  merely  a  pose  of 
the  kindly  Marie  Dress- 
ier, to  indicate  her 
role  in  M-G-M's  "Pros- 
perity"— in  which,  by 
the  way,  Polly  Moran 
also  appear. 


EVERY  MAN  FOR  HIMSELF.  Says  Will  Rogers, 
turning  his  homely  philosophy  to  matters  gastro- 
nomic as  dinner  time  arrives  without  the  proper 
feminine  touch.  A  new  Rogers  production  is  on  the 
way  at  the  Fox  studio — entitled  "Down  to  Earth." 


f .  *  »i»  ' 

irf  \\\   4  - 

A     *  \ 
"     >  1 

L 

:  ■ 

■ 

LjW- 

^    .:■  .              ■  ■        ■  ■ 

Columbia  executives  shown  are  Sam  Galanty,  Harold  Emerson,  Tim  O'Toole,  George  Brown,  Joe  McConville,  Rube  Jackter, 
Fred  Marshall,  Abe  Schneider,  Irving  Wormser,  A.  Liggett,  Hal  Hode,  Abe  Montague,  Joe  Miller,  Jack  Conn,  Charles  Rosen- 
zweig,  Harry  Weiner,  Lou  Weinberg,  Phil  Meyer,  William  Jaffee,  Henry  Brunet,  J.  Crewe,  H.  C.  Bissell  and  Sam  Moscow. 


16 


MOTION    PICTURE  HERALD 


May    2  8,    19  3  2 


PROPOSES  SMALL  TAX 
UPON  EVERY  BUSINESS 


Hamrick  Suggests  Levy  as 
Low  as  One  Per  Cent  on 
All  Income  Producing  Occu- 
pations, Wholesale  or  Retail 

A  plan  for  a  non-discriminatory  emer- 
gency tax  measure  designed  to  aid  the  Gov- 
ernment in  balancing  the  national  budget 
without  placing  undue  obligations  on  any 
industry  or  enterprise  has  been  conceived 
by  John  Hamrick,  operator  of  the  Blue 
Mouse  Music  Box  Theatre  at  Seattle,  Port- 
land and  Tacoma.  The  plan  has  been  com- 
municated to  every  senator  and  congressman 
in  Washington,  and  to  the  President  and  the 
secretary  of  the  treasury.  Hamrick's  reve- 
nue plan  calls  for  a  very  nominal  tax,  prob- 
ably one  per  cent,  levied  against  all  income- 
producing  occupations,  without  exception, 
whether  commercial  enterprises  or  profes- 
sional practices. 

Calls  All  Lines  Equally  Affected 

A  copy  of  Hamrick's  plan  as  it  was  pre- 
sented to  Federal  lawmakers,  follows : 

"With  full  confidence  that  our  lawmakers 
are  earnestly  and  honestly  seeking  ways  and 
means  to  pass  an  emergency  tax  law  that 
will  do  the  greatest  good  with  the  least  pos- 
sible harm  to  the  greatest  number  of  people, 
and  speedily  liberate  the  government  from  a 
tremendous  burden,  I  offer  the  following 
idea  that  came  to  me  as  a  revelation : 

"Every  line  of  business,  whether  whole- 
sale or  retail,  including  doctors,  lawyers, 
merchants  of  every  kind  and  description, 
including  theatres,  pay  the  government  a 
very  small  tax,  say  one  or  two  per  cent  on 
their  gross  business  monthly  without  hav- 
ing to  name  any  particular  article,  the  tax  to 
be  allowed  as  an  expense  to  every  individual 
business,  and  the  tax  should  be  as  small  a 
burden  as  possible  to  raise  sufficient  funds 
to  balance  the  budget. 

"Today  every  line  of  business  is  terribly 
affected,  one  equally  as  much  as  the  other, 
and  every  business  is  making  it  very  hard  on 
the  lawmakers  because  they  are  each  one 
endeavoring  to  shove  the  tax  over  on  the 
other  fellow.  What  we  need  most  right  now 
above  all  else  is  a  pure  unselfish  tax  law 
absolutely  equal  to  every  line  of  business 
that  should  be  made  on  its  gross  business 
monthly  and  paid  to  the  revenue  department 
monthly.  No  one  can  complain  if  it  is  equal 
to  all  and  there  should  be  no  excuse  in  this 
particular  emergency  to  exempt  any  line  of 
business. 

Sees  Lower  Income  Tax 

"This  plan  will  gross  the  government  so 
much  quick  revenue  that  income  taxes  could 
be  greatly  reduced  instead  of  increased  and 
thus  encourage  capital  to  step  out  and  try 
to  do  business  which  would  employ  millions 
of  people  and  have  a  tendency  to  more 
speedily  end  the  depression. 

"Just  as  important  as  during  war  times, 
newspapers  could  carry  the  message  that 
every  line  of  business  must  file  with  the 
revenue  department  in  their  district  a  state- 
ment of  their  gross  monthly  business  for  the 
past  year  to  be  treated  strictly  confidential 


and  never  to  be  made  public,  which  would 
give  the  department  some  idea  whereon  to 
base  future  calculations. 

"I  most  earnestly  beg  of  you  to  seriously 
consider  this  plan,  as  it  will  honestly  and 
constructively  lift  the  mists  and  let  in  some 
real  sunshine." 


Fox  Midwest  and 
ndependents  End 
Double  Bill  Fight 


After  weeks  of  negotiations  between  the 
Independent  Theatre  Owners,  Inc.,  and  Fox 
Midwest  Theatres,  both  have  agreed  to  dras- 
tic regulation  of  double  billing,  effective  im- 
mediately in  Kansas  City.  One  double  bill 
a  week  will  be  allowed  and  none  on  Sun- 
day. Houses  charging  10  cents  admission 
will  be  allowed  to  dual-feature  twice  a  week. 

This  provision  was  stipulated  in  the 
"Code  of  Ethics"  which  was  adopted  by 
Fox  and  independent  theatres  last  Febru- 
ary, but  went  into  the  discard  three  weeks 
later  when  Fox  houses  went  on  a  double- 
bill  policy  seven  days  a  week.  Indepen- 
dents vehemently  protested  scrapping  the 
regulations,  at  the  same  time  resorting  to 
twin  features  as  a  competitive  measure.  Re- 
cently Fox  Midwest  evinced  a  willingness 
to  negotiate. 

Patrons  of  Kansas  City  suburban  the- 
atres have  expressed  a  majority  preference 
in  favor  of  a  balanced  program  consisting 
of  one  feature  and  selected  short  subjects 
and  have  voted  down  double  bills  in  a  pref- 
erence poll  just  completed  by  Skouras- 
operated  Fox  Midwest  theatres. 

A  total  of  20,000  addressed  business  reply 
postcards  were  given  out  by  ushers  over  a 
period  of  a  week  at  nine  neighborhood 
houses  that  have  been  double  billing  con- 
sistently more  than  two  months.  Fox  Mid- 
west paid  the  postage.  Approximately  60 
per  cent  of  those  replying  voted  for  the 
single  feature  and  varied  short  subjects. 


Disregarding  the  fact  that  it  was  com- 
pletely surrounded  by  double  feature  houses, 
the  Avalon,  Chicago  Warner  house,  re- 
cently reverted  to  a  single  feature  policy. 
The  change  was  effected  by  general  man- 
ager Joseph  Bernhard  and  James  E.  Coston, 
local  zone  manager,  because  of  the  scarcity 
of  good  product  and  the  high  cost  of  dual 
programs. 

The  public's  response  to  the  Avalon's 
first  single  feature  program  is  claimed  to 
have  exceeded  all  expectations.  The  total 
paid  attendance  for  the  week  increased 
about  30  per  cent  over  the  average  for  six 
weeks  preceding  the  new  policy.  Patrons' 
comments  were  unanimouslv  favorable. 


Walsh  Opens  Fight 
To  Lift  Exemption 
Back  to  45  Cents 


The  first  gun  in  the  United  States  Sen- 
ate's admission  tax  fight  was  fired  on  Tues- 
day by  Senator  Walsh  of  Massachusetts  in 
the  form  of  a  proposal  that  the  Senate 
finance  committee  exemption  of  10  cents  be 
raised  to  the  House  figure  of  45  cents  as 
part  of  his  plan  to  substitute  for  a  number 
of  excise  taxes  a  general  manufacturers' 
sales  tax  covering  all  commodities  except 
necessities  and  agricultural  implements. 

Walsh's  proposal  for  a  manufacturers' 
tax  will  receive  considerable  backing  from 
Senate  members  who  may  be  against  such 
a  levy,  but  are  more  opposed  to  the  various 
individual  taxes  which  have  been  written 
into  the  bill.  He  has  made  a  bid  for  the 
support  of  important  groups  by  providing 
for  the  elimination  of  the  automobile  taxes, 
the  lubricating  oil  tax,  etc.,  and  will  receive 
support  from  Shortbridge  of  California  and 
a  number  of  other  members  in  the  proposal 
to  increase  the  admission  tax  exemption. 

With  a  great  deal  of  time  already  lost  in 
the  consideration  of  the  import  taxes,  the 
Senate  is  facing  a  big  problem  in  the  dis- 
position of  all  pending  legislation  before 
June  11  in  order  to  adjourn  before  the  na- 
tional political  conventions,  the  House  hav- 
ing served  notice  that  it  will  not  adjourn 
or  recess  until  the  tax  bill,  the  general 
economy  program  and  the  departmental  ap- 
propriation bills  are  disposed  of. 


While  the  theatre  owners,  beverage  man- 
ufacturers and  tobacco  dealers  in  Massa- 
chusetts have  won  the  first  step  in  the  bat- 
tle being  waged  against  imposition  of  spe- 
cial taxes  by  the  state  on  these  industries, 
Governor  Joseph  B.  Ely  announced  this 
week  that  the  fight  had  only  just  com- 
menced and  that  he  would  carry  the  battle 
to  the  floor  of  the  state  legislature.  The 
committee  on  taxation  on  Friday  rejected 
the  proposal  made  by  Governor  Ely  for  a 
tax  on  these  industries,  terming  such  a  levy 
a  "nuisance  tax." 


Grainger  Given  Scroll  From 
Sales  Force  at  Fox  Session 

James  R.  Grainger,  vice-president  of 
Fox,  was  presented  with  a  scroll,  pledging 
the  loyalty  of  the  sales  force,  at  the  final 
session  of  the  company  sales  convention 
last  Thursday,  at  the  home  office.  A  silver 
replica  of  the  scroll  will  be  given  to  Grain- 
ger. 

The  company  was  awarded  the  MPPDA 
silver  fire  prevention  trophy,  given  annually 
for  the  best  kept  film  exchange  in  the 
United  States,  at  the  final  session.  The 
Cleveland  office  won  the  award.  Will  H. 
Hays  presented  the  trophy  to  Sidney  R. 
Kent,  Fox  president. 


Miss  Macpherson  at  Paramount 

Jeanie  Macpherson,  novelist,  has  rejoined 
the  Paramount  staff  of  writers  at  the  Coast 
studio. 


Warner  Before  Senate  Group 

Harry  M.  Warner,  president  of  Warner 
Brothers,  on  Saturday  testified  in  Wash- 
ington before  the  banking  and  currency 
committee  of  the  Senate,  explaining  his 
transactions  in  Warner  Brothers  stock.  He 
was  interrogated  by  Senator  Couzens  of 
Michigan  and  committee  counsel,  William 
A.  Gray. 


May    2  8,    19  3  2 


MOTION    PICTURE  HERALD 


17 


Dr.  Wingate  Denies 
Suit  Threat  Caused 
'Scarf ace7  Passing 

The  passing  of  "Scarface,"  with  elimina- 
tions, by  the  "New  York  State  Board  of 
Censorship  is  a  "knockout  victory"  over  the 
board,  in  the  opinion  of  Lincoln  Quarberg, 
of  the  Howard  Hughes  organization  in  Hol- 
lywood, who,  .in  current  publicity  material 
sent  to  the  trade  press,  says'  that  thccen- 

•  sors'  action  was  taken  because  the  -  board 
sought  to  "avoid  a  lawsuit"  which  Hughes 
had  threatened. 

"That  is  not  our  viewpoint,"  said  Dr. 
James  Wingate,  chief  censor,  in  answering 
Quarberg's  statement,  which  Dr.  Wingate 
said  "looks  very  much  to  me  like  box  office 
publicity." 

"Opposition  to'  'Scarface,'"  continued 
Quarberg,  "was  claimed  by"  Hughes  to 
have  been  "promoted  by  dishonest  poli- 
ticians because  the  picture  depicted  'un- 
.  pleasant  political  truths'."  Hughes  "accused 
the  censors  of  New  York  and  other  states 
of  ulterior  and  political  motives  in  attempt- 
ing to  suppress  the  film,"  Quarberg's  pub- 
licity release  stated. 

Dr.  Wingate  answered  this  by  reiterating, 
"that  is  not  our  viewpoint."  "As  a  mat- 
ter of  fact,"  he  continued,  "1  urged  the 
Hughes  organization  to  lake  an  appeal  and 
we  have  in  our  files  the  official  application 
of  the  appeal  on  which  they  listed  elimina- 
tions we  had  suggested  and  which  they  had 
made  on  'Scarface.'  " 

MPTO A  Completes 
PlanforContoI 
By  Independents 

The  election  last  week  of  a  new  executive 
committee  for  the  Motion  Picture  Theatre 
Owners  of  America  completed  the  transfer 
of  the  organization's  executive  direction  to 
independent  exhibitors,  in  accordance  with 
plans  formulated  at  the  recent  national  con- 
vention at  Washington,  D.  C. 

Elected  were  Jack  Miller,  Chicago;  J.  B. 
Fishman,  New  Haven;  M.  E.  C.omerford, 

"Scranfon;L  O.  C:  Lamb,  Atlanta :  David 
Barrist,  Philadelphia ;  E.  Van  Hyning,  Tola, 
Kan.  ;  M.  A.  Lightman,  president  ,  of  the 

.-association,  and  Frank  C.  Walker,  general 
counsel,  are  ex-'officio  members  of  the  com- 

•  mittee.  ■     ~    "■  t  • 

:  The  executive  committee  was  chosen  by 
;the  board  of  directors  along  regional  lines, 
to  carry  on .  the  work  of  the  organization 
between  board  .meetings,  and  report  to  -the 
directors  at  their  sessions.  Fred  '.  H. 
Wehrenberg  of  St.'  Louis  "isj  chairman  -of 
the  board. 


Seeks  to  Break  Injunction 

Federal  Judge  John.C.  Pollock,  in  Kan- 
.  sas  City,  has  ■  under  advisement,  a  motion 
by  Dickinson  Theatres  seeking  dissolution 
of  a  state  injunction  with  reference  to  Sun- 
day operation,  or  removal  of  the"  case"  to 
-federal  court!  Defense  claims  the 'suit  is  "a 
•civil  action,  the  state"  contending- it- is "crimi- 
rnal.      ■  -        -     -    .    -  - 


HUGHES  and 

,  Mr-  Lincqln  Quarberg,  in  charge  of  pub- 
licity, .for..  Mru  Hqward  Hughes,  has  assumed 
to.  wofik  'himself  intoLa  considerable  frenzy 
over  the  menace  of  censorship  and  fhe 
necessity  for  a  vigorous  fight  by  the  in- 
dustry, against  the  menace.  Meanwhile  he 
has  been  gaining  much  notice  for  the 
Hughes  production,  "Scarface." 

Mr.  Quarberg's  efforts,  ..publicity-wise, 
are  being  ably  conducted;  he  is  doing  a 
good  job.  As  far,  however,  as  his  noisy 
agitation  against  censorship  is  concerned 
the,  results  are  absolutely  nil.  The  whole 
matter;  in  this  respect,  becomes  upon  close 
examination  more  than  a  little  ridiculous. 
He  is  presenting  Mr.  Hughes  as  a  valiant 
and  unselfish  crusader  whose  sensibilities 
have  been  shocked  by  the  autocratic, 
domineering  and  unreasonable  attitude  of 
the  censor  boards. 

Having  inspected  several  pictures  which 
have  carried  Mr.  Hughes'  name  on  their 
main  titles,  an  assertion  that  Mr.  Hughes 
has  any  sensibilities  ~  would  have  to  be 
classified  under  the  index  of,  "Important 
if  true."  We  recall  with  unpleasant  vivid- 
ness the  unwholesome  mess  which  Mr. 
Hughes  presented  as  the  story  in  his  great 
air  spectacle,  "Hell's  Angels."  '  Various  of 
the  lesser  production  efforts  under  the 
Hughes  banner  have  also  given  much 
notice  to  just  those  things  which  have 
brought  about  censorship  and  which,  so 
long  as  they  are  being  done,  will  keep 
censorship  in  one  form  or  another  alive. 

We  can  recall  no  one  now  active  in  the 
industry  who  could  with  less  grace  than 
Mr.  Hughes  himself  become  excited  about 
the  question  of  censorship,  for  the  reason 
that  just  the  things  which  Mr.  Hughes 
seems  to  delight  most  in  doing  are  just  the 
things  which  brought  about  censorship  in 
the  first  place  and  which  have  defeated 
every  serious  effort  thus  far  made  to  wipe 
out  censorship. 


CENSORSHIP 

There  is  so  much  in  this  situation  which 
Mr.  Hughes  does  not  know — and  which  he 
is  either  incapable  of  knowing  or  does  not 
want  to  know — that  it  would  be  quite  use- 
less to  argue  with  him.  He  apparently 
sees  no  reason  whatsoever  why  persons  will 
lean  upon  political  censorship — as  bad  as 
it  is — in  an  effort  to  keep  filth  off  the 
screen  where  no  other  method  seems  to  be 
effective.  Mr.  Hughes'  record  as  a  pro- 
ducer makes  his  current  excitement  over 
censorship  appear  more  than  a  little 
absurd. 

Mr.  Quarberg,  in  behalf  of  Mr.  Hughes, 
has  been  primarily  concerned  with  the  safe 
escape  of  "Scarface"  from  the  attention 
of  the  censors.  That  "Scarface"  should 
have  encountered  censorship  difficulties 
ought  not  to  have  surprised  Mr.  Hughes — 
and  probably  did  not.  Obviously,  he  set 
out  in  this  picture  to  top  everything  that 
had  been  done  in  the  making  of  gang 
pictures  and  outside  of  one  exceedingly 
nasty  sequence  in  the  original  version, 
which  has  since  been  materially  altered, 
he  succeeded  rather  well. 

As  long  as  there  is  censorship  a  picture 
like  "Scarface"  will  encounter  censorship 
difficulties.  This  is  unfortunate  because 
there  is  no  conclusive  proof  that  a  gang- 
ster picture  is  capable  of  doing  any  harm 
to  the  public,  young  or  old.  There  is,  of 
course,  a  real  danger  in  making  a  hero 
out  of  a  gangster  character.  But  this 
need,  and  should,  not  be  done. 

But  so  long  as  there  are  pictures  of  the 
kind  to  which  Mr.  Hughes  has  largely  de- 
voted his  interest — there  will  be  censor- 
ship. 

Mr.  Hughes  can  contribute  very  much 
more  importantly  to  the  fight  against  cen- 
sorship by  directing  his  efforts  toward 
cleaning  up  his  pictures  rather  than  toward 
cleaning  up  the  censor  boards. — M.  Q. 


Laemmle  Operation  Success; 
To  Leave  Hospital  Shortly 

Carl  Laemmle  will  be  able  to  leave  the 
Johns  Hopkins  Hospital  in  Baltimore  with- 

•in  -  about  two  weeks,  it  is  announced,  fol- 
lowing a  successful  operation  on  Monday, 
performed  by  Dr.  H.  H.  Young. 

Carl '  Laemmle,  Jr.,  was  with  his  father 

"during  the  operation  and  reported  him.  as 
in  good  spirits,  A  bulletin  announcing  the 

■  excellent  condition  of  the  patient  was  re- 
ceived at  the  home  office  on  Monday 
afternoon. 

Feld  Supervises  Additional 

Territory  in  Publix  Change 

Milton  H.  Feld  has  taken  over  active  su- 
pervision of  Chicago,  Detroit  and  Toledo 
*  for  -Publix,  in "  addition  to  his  other  duties, 
5  in  charge'  of  the  northern   "A"'  division, 
'  Buffalo',  St.  Louis,,  Indianapolis,  the  Colo- 
rado division.  .       .  '     .  . 

.Dave   Wallerstein-  of   the    Publix  --Hew 
.York  office,  has  gone  to  Chicago  to  .assume 
-the  district  managership  of  a  territory  as 
yet  riot"  specified.  "  '   -  - ' 


Former  Omaha  Exhibitors  Get 
$2,000  in  Anti-Trust  Action 

Newton  &  Leddy,  former  Omaha  exhibi- 
tors, operating  the  Garden  theatre,  have 
been  awarded  $2,000  in  Omaha  federal 
court  in  their  anti-trust  action  against 
nine  distributors  and  the  Omaha  Film 
Board.  They  sued  for  $105,000  charging  a 
conspiracy  prevented  them  from  obtaining 
films. 

The  verdict  was  given  for  the  loss  of 
physical  property,  including  fixtures  of  the 
Garden  theatre,  and  light.  The  court  de- 
nied damage  for  alleged  loss  of  profit.  Un- 
less there  is  an  appeal,  this  terminates  the 
case,  which  has  been  in  litigation  for  five 
years. 


Theatre  Official  Freed 

The  Missouri  supreme  court  has  issued  a 
preliminary  writ  of  habeas  corpus  freeing 
T.  J.  Martin  of  New  York,  treasurer  of 
.  Skouras  Brothers  Enterprises,  Inc.,  St. 
Louis,  in  connection  with  a  contempt  of 
court  citation  issued  by  a  circuit  judge. 
The  high  court  writ  is  returnable  this  week. 


18 


MOTION    PICTURE  HERALD 


May    28,  1932 


SUBSTITUTION  TO  BE  ARBITRATED 
UNDER  NEW  UNIVERSAL  CONTRACT 


Cites  Simplifying  of  Avail- 
ability and  Plan  to  Modify 
Protection  to  Aid  Competitor 
When  Theatre  Changes  Prices 

The  much  bedevilled  issue  of  "substitu- 
tions" is  met  with  an  arbitration  clause  in 
a  new  form  of  exhibition  contract  announced 
by  Carl  Laemmle,  president  of  Universal, 
this  week. 

Further,  in  the  course  of  a  discussion  of 
the  new  contract  Mr.  Laemmle,  at  Balti- 
more, where  he  underwent  an  operation  at 
Johns  Hopkins  Hospital  last  week,  declared 
a  hope  for  a  plan  by  which  any  and  all  dis- 
putes with  exhibitors  could  be  arbitrated. 

"The  new  contract  not  only  has  many 
original  features,"  said  Mr.  Laemmle,  "but 
it  is  absolutely  plain  and  unequivocal  in  its 
language,  and  best  of  all,  it  is  the  most 
equitable  contract  that  any  company  has 
ever  used.  It  combines  all  of  the  experi- 
ence that  we  have  acquired  throughout  the 
years,  and  eliminates  many  of  the  difficul- 
ties that  have  cropped  up  in  former  con- 
tracts. We  have  knocked  all  of  the  doubts 
and  misunderstandings  out  of  the  availabili- 
ty clause ;  we  have  set  up  an  easily  under- 
stood and  easily  worked  clause  dealing  with 
substitutions ;  and  we  have  put  the  entire 
thing  in  much  less  complicated  language  and 
in  a  form  which  can  easily  be  read  by  every 
exhibitor. 

"I  am  proud  of  this  contract.  I  am  proud 
of  the  plain  language  in  which  it  is  stated. 
I  am  proud  of  its  fairness  and  readability. 
I  am  proud  of  the  brains  which  dictated  it 
and  drew  it  up.  I  am  grateful  to  Jack 
Schlaifer,  our  sales  manager,  and  to  Willard 
McKay,  our  general  counsel,  and  I  know 
that  exhibitors  will  be  grateful  to  them  for 
a  contract  which  is  so  easily  understood  and 
so  equitable  in  every  way. 

"One  of  the  most  important  provisions 
in  the  new  contract  is  that  dealing  with  sub- 
stitutions. The  nature  of  this  business  is 
such  that  substitutions  are  absolutely  bound 
to  occur  and  are  as  necessary  for  the  ex- 
hibitor's sake  as  they  are  for  that  of  the 
producer.  The  object  of  the  new  clause, 
unique  in  motion  picture  history,  is  to  de- 
termine equitably  when  a  substitution  can  be 
made  by  the  producer,  and  when  an  exhibi- 
tor can  justifiably  refuse  a  substitution  which 
is  offered  to  him  under  the  contract.  This 
question,  which  has  been  so  vexatious  over 
a  period  of  years,  has  been  solved  by  the 
establishment  of  a  board  of  arbitration  and 
an  umpire.  The  clause  (sixth)  governing 
substitutions  is  as  follows : 

"  'The  exhibitor  agrees  that  provided  any 
such  substituted  motion  picture  is  equal  in  box 
office  possibilities  to  the  motion  picture  for 
which  it  is  substituted,  the  exhibitor  will  accept 
such  substituted  motion  picture  in  the  place  of 
the  motion  picture  originally  designated,  with 
like  force  and  effect  as  if  the  substituted  pic- 
ture had  been  originally  designated  in  the 
schedule.  If  the  exhibitor  desires  to  raise  any 
question  as  to  the  relative  box  office  possibilities 
of  the  original  motion  picture  and  the  sub- 
stituted motion  picture,  the  exhibitor  may  do 
so  within  five  (5)  days  after  the  receipt  of  the 


HIGHLIGHTS  OF  NEW 
UNIVERSAL  CONTRACT 

A  board  of  arbitration  and  an 
umpire  will  "determine  equitably 
when  a  SUBSTITUTION  can  be 
made  by  the  producer,  and  when  an 
exhibitor  can  justifiably  refuse  a  sub- 
stitution which  is  offered  to  him 
under  the  contract." 

Of  the  new  AVAILABILITY  clause 
Carl  Laemmle  says:  "I'll  guarantee 
that  anyone  with  common,  horse 
sense  can  read  it  without  wrinkling 
his  brow  too  deeply  and  get  the  full 
sense  of  it  at  one  reading." 

If  an  exhibitor,  after  having  ob- 
tained PROTECTION  against  a  com- 
petitive house,  changes  his  admission 
prices  so  that  he  is  charging  less  than 
the  subsequent  run,  "the  protection 
may  be  modified  so  as  to  do  the  right 
thing  by  the  competitive  exhibitor." 

As  to  the  period  of  ACCEPTANCE 
of  application,  "the  exhibitor  is  bound 
by  the  terms  of  the  agreement  for  ten 
days  plus  twice  the  time  which  it 
would  take  for  mail  to  travel  be- 
tween that  city  and  the  Imme  office, 
and  the  distributor  agrees  not  to  so- 
licit any  competitive  exhibitor  until 
the  application  has  been  accepted  or 
rejected." 


notice  of  substitution,  which  shall  be  sent  to 
the  exhibitor  in  writing  prior  to  or  concur- 
rently with  the  mailing  of  the  notice  of  avail- 
ability. At  the  time  of  mailing  such  notice  of 
substitution  Universal  shall  have  available  a 
print  of  the  substituted  motion  picture  for 
screening  at  the  exchange  from  which  the  ex- 
hibitor is  served.  If  the  exhibitor  contends 
that  the  substituted  motion  picture  is  not  equal 
in  box-office  possibilities  to  the  original  motion 
picture,  the  exhibitor  shall,  within  such  five  day 
period,  so  notify  Universal  in  writing  and  at 
the  same  time  shall  desgnate  an  arbitrator, 
stating  his  name  and  address,  failing  which  the 
exhibitor  shall  be  deemed  to  have  accepted  the 
substitution.  Within  three  days  after  the  re- 
ceipt of  such  notice  from  the  exhibitor,  Univer- 
sal shall  appoint  an  arbitrator  and  notify  the 
exhibitor  and  the  exhibitor's  arbitrator  of  such 
appointment.  The  arbitration  shall  proceed 
within  five  (5)  days  after  the  appointment  of 
Universal's  arbitrator  and  shall  be  held  in  the 
city  in  which  is  located  Universal's  exchange 
from  which  the  exhibitor  is  served. 

"  Tf  the  two  arbitrators  are  unable  to  arrive 
at  a  decision  they  shall  appoint  an  umpire.  In 
the  event  of  their  inability  to  agree  upon  an 
umpire,  an  umpire  shall  be  appointed  by  the 
president  of  the  Chamber  of  Commerce  or  per- 
son holding  similar  position  in  such  city  and 
the  decision  of  the  umpire  shall  be  final  and 
binding  on  each  of  the  parties  hereto,  on  the 
question  of  the  relative  box-office  possibilities 
of  the  two  motion  pictures. 

"  'If  within  thirty  (30)  days  after  the  re- 
ceipt from  Universal  of  the  notice  of  substitu- 
tion, the  exhibitor  shall  send  to  Universal  a 
notice  in  writing  that  the  exhibitor  desires  to 
exhibit  the  motion  picture  originally  designated 


Board  and  Umpire  to  Determine 
Equitable  Solution  of  Each 
Case;  Laemmle  Also  Expresses 
Hope  for  Dispute  Arbitration 

in  the  schedule  when,  as  and  if  released  by 
Universal,  the  exhibitor  shall  be  entitled  and 
obligated  to  exhibit  the  said  motion  picture  upon 
the  same  terms  as  are  set  forth  in  the  schedule, 
if  such  other  motion  picture  shall  be  released 
by  Universal  within  two  (2)  years  from  the 
date  of  notice  of  substitution.' 

"Another  thing  which  will  delight  every 
exhibitor  is  our  job  of  simplifying  the  avail- 
ability clause  (clause  three).  The  old  clause 
was  a  terror.  It  had  to  be  read  and  re-read 
several  times  before  it  made  sense.  I'll 
guarantee  that  anyone  with  common,  horse 
sense,  can  read  our  new  availability  clause 
without  wrinkling  his  brow  too  deeply  and 
get  the  full  sense  of  it  at  one  reading. 

"  'Universal  shall  mail  to  the  exhibitor  at 
least  fifteen  (15)  days'  notice  in  writing  of 
the  date  upon  which  each  motion  picture  will 
be  available  for  exhibition  by  the  exhibitor 
(which  date  is  hereinafter  referred  to  as  "the 
available  date").  Within  fourteen  (14)  days 
after  the  mailing  of  such  notice  the  exhibitor 
shall  select  an  exhibition  date  or  dates  within 
a  thirty  day  period  commencing  with  such 
available  date,  and  shall  give  written  notice  to 
Universal  of  such  date  or  dates  so  selected. 
If  Universal  shall  have  a  print  of  such  motion 
picture  available  for  exhibition  by  the  exhibitor 
on  such  date  or  dates,  Universal  shall  confirm 
such  date  or  dates  to  the  Exhibitor  and  they 
shall  thereupon  become  the  exhibition  date  or 
dates  of  the  said  motion  picture.  If  Universal 
shall  not  have  available  print  of  such  motion 
picture  for  exhibition  by  the  exhibitor  upon 
such  date  or  dates,  it  shall  immediately  so 
notify  the  exhibitor  and  the  exhibitor  shall 
within  five  days  thereafter  select  new  exhibition 
dates  and  notify  Universal  in  writing,  such  new 
dates  to  be  not  later  than  twenty-one  days  from 
the  date  or  dates  originally  selected  by  the  ex- 
hibitor. Universal  shall  thereupon  notify  the 
exhibitor  whether  or  not  it  has  a  print  avail- 
able for  exhibition  by  the  exhibitor  on  such 
new  date  or  dates  and  this  procedure  shall  be 
continued  until  the  exhibitor  shall  have  selected 
a  date  upon  which  Universal  shall  have  a  print 
of  the  said  motion  picture  available  for  exhibi- 
tion by  the  exhibitor. 

"  'If  the  exhibitor  shall  fail  to  select  an  ex- 
hibition date  or  dates  and  notify  Universal 
thereof  in  writing  within  fourteen  (14)  days 
after  the  day  of  mailing  of  the  notice  of  avail- 
ability, or  if,  after  having  been  notified  by 
Universal  that  there  is  no  print  of  said  motion 
picture  available  for  exhibition  by  the  exhibi- 
tor upon  the  date  or  dates  theretofore  selected 
by  the  exhibitor,  the  exhibitor  shall  fail  to 
select  a  new  exhibition  date  or  dates  within 
five  (5)  days  after  receipt  of  such  notice,  Uni- 
versal may  designate  the  exhibition  date  or 
dates  of  such  photoplay,  following  the  available 
date,  and  in  the  second  instance  within  the 
twenty-one  (21)  days  following  the  exhibition 
dates  originally  selected  by  the  exhibitor. 

"  'Except  as  to  the  first  run  in  the  territory 
served  by  the  exchange  mailing  the  notice  of 
availability  no  notice  of  availability  shall  be 
mailed  until  there  shall  be  at  least  one  print  of 
the  motion  picture  referred  to  in  the  exchange.' 

"In  dealing  with  protection,  we  have  en- 
deavored to  remedy  the  situation  which  fre- 
quently arose  during  the  past  year  where  an 
exhibitor,  after  having  obtained  protection 

(Continued  on  page  81) 


e 


GREATER  NEW 


FOX 


nnouncement 


HsDatch  Fox  This  Year  I 


STABILITY 
and  SECURITY 


9  The  first  concern  of  this  corporation  in  the  year  1932-1933,  will  be 
for  the  quality  of  the  pictures  it  produces.  For  more  than  20  years  it 
has  been  a  consistent  producer  of  seat-selling  pictures.  We  expect  it  to 
continue  that  record  with  credit  to  ourselves  and  with  profit  to  our 
customers. 

In  recent  months,  personnel  engaged  in  production  and  manage- 
ment has  been  materially  strengthened,  giving  added  security  to  more 
than  9,300  customers  who  look  each  year  to  the  Fox  Film  Corporation 
for  their  dependable  source  of  revenue. 

For  the  coming  season  Fox  Film  Corporation  will  produce  and  de- 
liver to  exhibitors  productions  of  high  entertainment  quality  and  strong 
box  office  appeal. 

Movietone  City  today  is  animated  by  an  enthusiastic  creative  spirit 
maintaining  and  improving  the  quality  of  its  product.  New  elements  of 
showmanship  have  been  introduced.  Administration  has  been  so 
adjusted  that  the  creative  ability  of  the  whole  organization  may  con- 
tribute to  the  technical  perfection  and  the  entertainment  quality  of  our 
output.  Such  an  organization  and  such  a  policy  tend  to  secure  your 
investment  and  to  protect  your  profits. 

Prosperity  depends  upon  the  stability  and  security  of  the  exhibitors 
who  are  our  customers.  We  recognize  our  responsibility  to  you.  We 
meet  it  herewith  and  greet  all  showmen  with  our  Greater  New  Fox 
productions.  We  offer  them  with  confidence  and  with  pride. 


E.  R.  TINKER,  Chairman  of  the  Board  of  Directors 


IMPORTANT 
to  SHOWMEN 

%  Every  thinking  exhibitor  will  realize  that  it  is  impossible,  particularly 
with  trade  conditions  as  they  are  today,  to  choose  intelligently  and  to 
announce  in  advance  a  complete  list  of  the  titles,  stories,  and  casts  that 
will  constitute  this  company's  product  for  the  coming  year.  The  public 
taste  changes,  world  events  make  new  subjects  timely,  new  plays,  new 
books,  and  original  stories  develop  which  offer  great  box  office  possi- 
bilities. Occasionally  stories  which  promise  much  fail  to  develop  under 
treatment.  Frequent  changes  must  be  made  if  showmanship  standards 
are  to  be  maintained. 

Our  interest  is  the  same  as  yours.  We  operate  many  theatres.  It  is 
to  our  interest  as  exhibitors  as  well  as  to  the  interest  of  our  exhibitor 
customers,  that  we  be  sure  our  product  is  new  and  timely  and  that  it 
makes  the  most  of  the  showmanship  opportunities  and  ideas  of  the 
moment.  For  us  to  say  at  this  time  that  we  have  bought  and  are  pre- 
pared to  cast  and  produce  a  full  and  exact  list  of  the  pictures  we  will 
make  during  the  coming  year,  would  be  dishonest  and  would  serve 
notice  on  the  trade  that  we  are  in  no  position  to  purchase  and  produce 
the  best  of  what  becomes  available  during  that  year. 

With  those  thoughts  in  mind  we  are  announcing  sincerely  and  as 
definitely  as  is  humanly  possible,  a  production  schedule  of  approx- 
imately two-thirds  of  next  year's  output.  This  list  constitutes  a  well 
balanced  selection  of  strong  stories.  It  leaves  us  opportunity  to 
purchase  the  best  stories  that  develop  during  the  year  and  to  take  ad- 
vantage of  showmanship  opportunities  as  they  arise.  It  is  our  belief 
that  such  a  policy  frankly  stated  is  the  best  guarantee  for  box  office 
prosperity  for  ourselves  and  our  customers. 

I  further  believe  that  pictures  must  be  made  down  to  earth  to  meet 
the  average  mind  and  to  appeal  to  the  average  audience.  Highly  sophis- 
ticated pictures  are  fine  for  a  limited  class  but  deadly  for  the  masses. 
We  are  prepared  to  get  back  to  first  principles  and  make  pictures  from 
simple,  human  stories  of  universal  appeal. 

President 


SETTING 
the  PACE 


O  The  coming  season  will  be  one  wherein  the  resources  of  the  entire 
industry  should  be  concentrated  on  the  effort  to  materially  increase 
motion  picture  theatre  attendance  and  to  secure  such  an  increase,  once 
it  has  been  effected.  Realizing  that  this  result  can  be  obtained  only 
through  the  presentation  of  a  variety  of  quality  entertainments  mould- 
ing the  best  in  stories,  casts,  arts  and  craftsmanship,  this  corporation 
proudly  submits  its  1932-33  product  announcement  to  exhibitors. 

This  we  do  with  the  knowledge  that  these  productions  will  set  the 
pace  in  box  office  earnings. 

In  this  announcement  we  outline  facts  and  data  pertaining  to  at- 
tractions dedicated  to  a  quality  of  entertainment  patterned  to  attain  a 
quantity  attendance  consistently  over  a  52  week-to-week  period. 

We  are  aware  that  the  responsibility  of  producer-distributor  to  its 
exhibitors  this  coming  season  is  greater  than  ever. 

With  this  knowledge  we  accept  this  responsibility  and  supplement 
our  acceptance  with  the  sincere  pledge  that  this  corporation  will  leave 
no  effort  untried  in  the  delivery  to  its  exhibitors  of  a  product  that  will 
merit  and  command  maximum  profit. 


J.  R.  GRAINGER,  Vice-President  in  Charge  of  Distribution 


1932-33 

PRODUCTIONS 

•  CAVALCADE 

•  WHAT  PRICE  GLORY 

•  LITTLE  TEACHER 

•  THE  INSIDE  STORY 

•  HAVOC 

•  APARTMENT  HOUSE  LOVE 

•  BITTER  SWEET 

•  SHANGHAI  MADNESS 

•  THE  CRY  OF  THE  WORLD 

•  SIX  HOURS  TO  LIVE 

•  ON  PARADE 

•  BAD  BOY 

•  HAT  CHECK  GIRL 

•  CONGORILLA 

•  RACKETY  RAX 

• 

Distributor  reserves  the  right  to  change  story, 
plot,  cast  and  director  except  that  in  those  cases 
where  a  definite  published  book  or  play  is  des- 
ignated, such  designation  is  to  remain  unchanged. 

ted  in  U.  S.  A.  by  Prospect  Press,  Inc.,  New  York  City. 


3  GAYNOR-FARRELLS 

1.  PRECIOUS 

2.  ELEGANT  ARMS 

3.  TITLE  TO  COME 

•  2  WILL  ROGERS 

1.  DOWN  TO  EARTH 

2.  TITLE  TO  COME 

•  4  DUNN-EILERS 

1.  WALKING  DOWN  BROADWAY 

2.  CHECKERS 

3.  BORN  WILD 

4.  OKAY 

•  1  CLARA  BOW 

CALL  HER  SAVAGE 

•  3  JOAN  BENNETTS 

1.  BOUGHT  ON  TIME 

2.  EASY 

3.  TITLE  TO  COME 

•  3  WARNER  BAXTERS 

1.  DESERT  FLAME 

2.  TRICK  FOR  TRICK 

3.  KISS  OF  COURAGE 

•  5  GEORGE  O'BRIENS 

1.  THE  LAST  TRAIL 

2.  ROBBERS'  ROOST 

3.  CANYON  WALLS 

4.  ARIZONA  WILDCAT 

5.  WHIRLWIND  ROMEO 

•  4  ELISSA  LANDIS 

1.  RED  DANCER 

2.  GLAMOROUS 

3.  FORGOTTEN  KISSES 

4.  TITLE  TO  COME 

•  2  EDMUND  LOWES 

1.  CHANDU  THE  MAGICIAN 

2.  TITLE  TO  COME 


TH  E  TEAM  THAT  HAS 

"Dwarfing  All  Past 

PlfC 


•  The  screens  supreme 
sweethearts  Janet. .  .spark- 
ling soul  of  loveliness. 
Charlie  . . .  ideal  of  every 
girl.  Truly  an  appealing 
combination  —  clearer 
than  ever. 


thxm 


■ 


SUNNY 
SIDE  UP 


cWatch  Fox 
This  Year! 


MERELY 
MART  ANN 


NEVER  FAILED  YOU 

Achievements  in 


icxui 

•  Love  beats  and  heart 
throbs  tuned  to  the 
rhythm  of  youth  in  the 
pulsating  quest  for  hap- 
piness. 


DELICIOUS 


in 


The  million-dollar  publicity 
name.  His  every  wisecrack 
is  news. 

In  these  productions  more  than 
ever  before  alive  with  youth  and 
ablaze  with  beauties: 


DOWN  TO 
EARTH 

Joyous  sequel  to  "They  Had  to  See  Paris" 

with 

IRENE  RICH,  DOROTHY 
JORDAN,  NATTY  KEMP 

From  the  story  by  Homer  Croy 
Directed  by  DAVID  BUTLER 


PLUS  ANOTHER  — timed  to  tie  up 

with  the  red-hot  news  of  the  day  .  .  .  designed  to 
double  up  fans  with  unrestrained  guffaws. 


"~<SJ 


if 

m  m 

I  M 

Irrepressible  youth  - —  glori- 
fied. Acclaimed  the  wonder 
team  of  1931-32  and  the  box- 
office  pacemakers  of  1932-33. 


'Directed  by 

SIDNEY  LANFIELD 

From  Dawn  Powell's  story 


•  A  Boy  and  a  Girl  from  Mam 
Street  whose  love  conquers  the  Main 
Stem.  Drama  of  sunlight  and 
shadow... mirth  and  misery... cruelty 
and  caresses ...  truth  and  deception 
...misunderstanding  and  forgiveness 

cWatch  Fox  This  Year! 


BIG  NEWS  to  you. 
BIG  NEWS  for  your  patrons! 

CLARA 


returns  to  the  screen 


in 


CALL  HER 
SAY  AG  E 

best-seller  by  Tiffany  Thayer 

•  Thousands  of  letters  to  fan  papers  demand  her.  Cur- 
rent nationwide  popularity  polls  prove  her  tremendous 
hold  on  public  favor  undiminished  and  undimmed. 

•  Here  is  a  Clara  Bow  never  before  revealed.  At  last 
given  full  scope  to  display  her  genius  as  a  dramatic  actress, 
yet  retaining  the  vivid  personality  that  skyrocketed  her  to 
fame.  And  coming  through  with  a  performance  so  sincere,  so 
forceful  that  it  again  places  her  high  among  the  screen's  great. 

•  You  know  ^what  it  -will  mean  to  put  her  name  upon  your 


marquee  again! 


•  Electrifying . .  vivacious . .  vibrant . .  sleek 
and  slender.  Resplendent  personification 
of  the  smartly-dressed  American  girl. 
Goddess  of  dramatic  glory. 

BOUGHT  ON  TINE 

A  pent-house  blonde  who  loved  in 
instalments  and  wouldn't  go  off  the  gold 
standard. 

EAST 

Spicy,  sparkling  drama  of  a  woman- 
about-town  .  .  .  gay,  gifted  and  gorgeous 
. . .  whose  fascination  caused  complications. 
From  Noel  Coward's  play  rrHome  Chat. " 

ONE  OTHER  TITLE 

to  be  announced.  A  modern,  brilliant,  dar- 
ing drama  in  which  this  superb  actress 
leaps  to  new  emotional  heights. 


--su....--";t.~.-> 


SPENCER  TRACT 
RALPH  BELLAMY 
EL  BRENDEL 


•  Brand  new  from  first  hilarious 
frame  to  final  uproarious  fadeout. 
A  new  and  cockier  Flagg  and 
Quirt.  New  cock-eyed  gags.  New 
knockout  dames... and  plenty  of 
them.  NEW  RECORDS-as 
these  frolicing,  flirting,  fighting 
fools  convulse  the  nation  with 
the  belly-laughs  of  the  century. 

Based  on  the  play  "What  Price  Glory"  by 
Maxwell  Anderson  and  Laurence  Stallings 

Directed  by 

WILLIAM  K.  HOWARD 


William  K  Howard 


cWatch  Fox  This  Year! 


TEACHER 


•  Every  man  and  woman— every  boy  and 
girl— knows  her.  A  winsome  captivating 
miss  who  taught  about  life  from  books— and 
learned  about  love  from  an  unwritten  page 

SPENCER  TRACT 
MARIAN  NIXON 

From  the  play  by  Harry  James  Smith 
Directed  by  JOHN  BLYSTONE 


km 


cWatch  Fox  This  Year! 


■  ■  ■>  — 

II  AT 

CHICK 
GIRL 


/ 


•  A  miss  who  missed  nothing.  She  knew  everything, 
heard  everything  —  but  learned  that  silent  lips  paid  the 
biggest  dividends.  Men  and  women  of  the  night  were  pawns 
in  the  game  she  played.  A  neiv  slant  on  the  wise  women 
of  the  White  Way. 

PEGGY  SHANNON 
JOHN  BOLES  •  EL  BRENDEL 

ALEXANDER  KIRKLAND 

From  Rian  James'  best-seller 

Directed  by  JOHN  FRANCIS  DILLON 


NOEL  COWARD  S  TREMENDOUS 
INTERNATIONAL  DRAMA- 

Talk  of  2  continents  as  a  stage  Play- awaited 
by  the  whole  world  as  a  motion  Picture  1 

Spectacular  Torrent  of  Humanity 
Swept  Along  by  Epochal  Forces  of 
the  20th  Century 

•  LOVERS  caught  in  the  whirpool  of  a  mad- 
paced,  thrill -crazed  age — seeking  their  destiny 
within  their  own  hearts.  Breathless  panorama 
of  the  20th  Century's  world -staggering  tumult. 

Directed  by 

Modern  as  tomorrow's  headlines.  FRANK  BORZAGE 


Shouting  the  Bottle  Cry 
of  Spreedom! 

Racketeers  gone  collegiate.  Gun  molls  gone 
co-ed.  Muscling  in  on  football.  Turning  the 
campus  into  a  hot  spot  of  sexology,  sockology, 
ginology  and  jazzology. 


SPENCER  TRACT 
GRETA  NISSEN 
EL  BRENDEL 

From  Joel  Say  re's  hilarious  novel 

Directed  by 
DAVID  BUTLER 


•  He  mirrors  the  romance  in 
every  woman's  heart.  Man's 
man ...  at  home  in  saddle  or  in 
boudoir . . .  Beau  Brummell  of 
the  screen  . . .  paling  a  magnifi- 
cent past  with  an  incomparable 
galaxy  of  roles  destined  to  make 
him  an  even  greater  box-office 
personality. 

n 


DESERT  FLAME 

With  PEGGY  SHANNON.    From  the  romance  by 
Pierre  Frondaie.  Directed  by  John  Francis  Dillon. 

KISS  of  COURAGE 

Baxter  loves  again  as  the  Cisco  Kid.    With  MARIAN 
NIXON.  Founded  on  the  story  by  Bret  Harte,  play  by 
Paul  Armstrong. 

TSliCiiCi  FC^H  TRICK 

From  the  play  by  Shirley  Warde,  Vivian  Cosby,  Harry 
Wagstaff  Gribble. 


Outdoor  Homanc&L 


Crashing  through  with  a  sure-fire,  thrill- 
packed  quintet  of  rip-roaring,  outdoor, 
action  romances — 

THE  LAST  TRAIL 
ROBBERS'  ROOST 
CANTON  WALIS 
ARIZONA  WILDCAT 

(Adapted  from  "FROM  MISSOURI") 


Whirlwind  Romeo 

From  MAX  BRAND'S  blood-stir- 
ring speedy  romance. 


and  every  picture  shot 
in  actual  scene  of  story 


•  Exotic,  magnetic  enchantress — 
supremely  beautiful  —  superbly 
gowned.  In  four  high-tension  dra- 
matic attractions  made  to  order  for 
her  sparkling  personality — revealing 
to  a  dazzled  show  world  the  full 
flaming  genius  that  is  Landi's. 


CIALS 


DANCER 

•  Silken  siren— spy— ruthless  with 
men.  Love  and  intrigue  awakened 
the  tenderness  in  her  heart. 

with 

RALPH  BELLAMY 
ALEXANDER  KIRKLAND 

Story  by  Viktor  Kelemen 
Directed  by 

JOHN  BLYSTONE 


FORGOTTEN 
KISSES 

•  Brilliant  drama  of  a  woman  of 
the  world— smart,  sophisticated, 
modern.  Who  made  a  pastime 
of  love  until  it  conquered  her. 

from 

NOEL  COWARD'S 

celebrated  play 
"The  LAST  TRICK" 

with 

RALPH  BELLAMY 


CLAMOROUS 

•  Footloose  beauty  seeking  men 
and  money  amid  frenzied  pent- 
house parties. 

AND  one  to  be 

announced 


JOHN 
BLYSTONE 

Director  of 

-RED  DANCER" 


•  Amazing  revelation  of  the  malevolent  powers  that  strike  terror 
into  the  hearts  of  honest  men  and  hurl  them  into  the  paths  of  cor- 
ruption. An  innocent  woman...  her  sweetheart ...  her  defenders... 
caught  in  the  meshes . . .  fighting  back  bravely.  The  real  inside  story 
behind  today's  lurid  headlines  .  .  .  authentic,  dynamic,  compelling! 

PEGGY  SHANNON 
RALPH  BELLAN1T 

From  the  Broadway  stage  hit  of  the  current  season  by 
George  Bryant  and  Francis  M.  Verdi 


•  Taunted  by  her  smile  —  haunted  by 
her  kisses — men  lied,  stole,  betrayed  and 
killed  —  in  an  unholy  struggle  for  the 
love  of  this  woman. 

-with 

SPENCER  TRACT 
PEGGY  SHANNON 
RALPH  BELLAMY 

From  Henry  Wall's  play 
Directed  by 

WILLIAM  K.  HOWARD 


•  .  . .  millions  of  fans  .  .  .  demanded  a  picture  star- 
ring Brendel.  And  here  it  is!  Packed  with  joy. 
Brimming  with  romance.  YOUR  answer  to 
laugh-starved  audiences  that  want  to  be  happy. 

APARTMENT  HOUSE 

LOVE 

®  El  as  a  Swedish  knight  of  the  broom  .  .  . 
rushing  to  the  call  of  buzzers  . .  .  hurrying  to  the 
aid  of  romance  in  distress.  Wistfully  comic  .  .  . 
comically  wistful.  One  El  of  a  long  laugh. 

■with 

MARIAN  NIXON     •     ARIHUR  PIERSON 

MINNA  GOM3ELL 

From  the  story 
by  Whitney  Bolton 


/  /  n  il  / 


i  r;  .- 

■    iV ' 
'    1  ) 

AS/  A 

i      t  i 
.  :,  v       \   > 

it 


7/  ft 


4 


1 


•  A  new  and  up-to-date  smash  story 
of  the  race  track.  Straining  thorough- 
breds. Roaring  crowds.  Head-spinning 
action.  Side-splitting  wisecracks. 
Hard-hitting  scuffles.  Heart-warming 
romance.  Hair-raising  thrills.  Speed, 
speed  and  more  speed!  Audiences  de- 
mand it,  love  it,  pay  for  it  —  AND 
HERE'S  PLENTY! 

JANES 


SALLY 


EILERS 

From  Henry  M.  Blossom's  stage  success 


Watch  Fox  This  Year ! 


Directed  by 


JOHN  BLYSTONE 


JANET 


GAYNOR 


oAt  their 
adorable  best... 

ELECS  JPkNIT 
URNS 

The  ideal  romance 
for  America's 
ideal  lovers! 


CHARLES 

px ppci  I 

■  mm  m\  m%  mm  mm  mm 


AND  ANOTHER 

sparkling  hit  in  the 
succession  of  hits 
that  make  this  team 
undisputed  king  and 
queen  of  screendom, 


JAMES 

DUNN 


Embodying  the  unconquerable  spirit  of  American 
youth  in  love  .  .  .  rising  triumphantly  over  all 
obstacles  .  .  .  rallying  new  throngs  to  their  present 
host  of  admirers. 

BORN  WILD 

Untamed,  unashamed  . . .  FREE  amid  the  shad  ows 
of  grim  buildings  . . .  catching  sunshine  in  crowded 
parks . . .  snatching  kisses  in  dark  hallways . . .  finding 
romance  on  moonlight  bus  rides. 

OKAY! 

Snappy,  peppy  Jimmy  and 
his  girl  friend  Sally  in  a 
merry  kiss  -  and  -  run  ro  - 
mance  among  city  lights 
and  city  sig  hts. 


cWatch  Fox  This  Year! 


•  At  last  —  the  PERFECT  screen  musical 
entertainment . . .  tender . . .  wistful . . .  intimate . . . 
romantic.  An  unconventional  mad-cap  of  high 
society  who  deserts  the  bridegroom  on  her 
wedding  night  to  elope  with  another  man... 
and  you  11  lore  her  for  it. 

Based  on 
the  musical  romance  by 

NOEL  COWARD 

They're  still  talking  about  its  sensational 
smash  season  at  the  Ziegfeld  Theatre,  New 
York,  and  its  golden  year's  engagement  at 
His  Majesty's  Theatre,  London.  Merrier 
and  more  melodious  as  a  motion  picture. 


Watch  for  the  surprising 
announcement  of  cast  to  be 
made  later. 


SPENCER 
TRACT 

MARION 
BURNS 

From  the  story  by  Frederick 
Hdzlitt  Brennan 

Directed  by 

JOHN  FRANCIS 
DILLON 


;1 


•  The   one   and   only   talking  ' 


r — U 


picture  shot  entirely  in  Africa!  "i 
Fearsome  sounds  never  caught 
before  —  amazing  scenes  never 
photographed  before.  The  fabu- 
lous race  of  grotesque  pygmies 
face  the  sound  camera  for  the 
first  time  in  motion  picture  his- 
tory, as  they  practice  weird  rites 
hitherto  unknown  to  civilization. 
Positively  first  thrilling  scenes  of 
giant  gorillas  locked  in  mortal 
combat  —  their  battle  cries  strik- 
ing terror  into  the  jungle's 

fiercest  beasts. 

ents 

r.  £r  Mrs.  Martin  Johnson 


•Mightiest  of  radio  names.  Outstanding 
symbol  of  mystery  and  enchanting  enter- 
tainment. Nightly,  through  the  loudspeak- 
ers of  the  nation,  he  holds  thrilling,  throbbing 
millions  in  his  spell.  They're  YOUR 
READY-MADE  AUDIENCE,  when  you 
play  this  picture. 

■■THESE  STATIONSMB 

are  broadcasting  "Chandu".  Check 
the  one    that  covers  your  town.* 


Bellingham,  Wash.  KVOS 
Boise,  Idaho  KIDO 
Casper,  Wyo.  KDFN 
Columbus,  O.  WCAH 
Dallas,  Tex.  WFAA 
Denver,  Col.  KLZ 
Detroit,  Mich.  WJR 
Enid,  Okla.  KCRC 
Fresno,  Cal.  KMJ 
Honolulu,  KGU 
Houston,  Tex.  KPRC 
Kansas,  City,  Mo.  KMBC 
Klamath  Falls,  Ore.  KFJI 
Juarez,  Mexico,  XEJ 
Las  Cruces,  N.  M.  KOB 
Long  Beach,  Cal.  KFOX 
Los  Angles,  Cal.  KHJ 
Los  Angeles,  Cal.  KNX 
Medford,  Ore.  KMED 
New  York,  N.Y.  WOR 
Ogden,  Utah,  KLO 
OklahomaCity,Okla.WKY 


Omaha,  Neb.  WOW 
Phoenix,  Ariz.  KTAR 
Philadelphia,  Pa.  WFI 
Pocatello,  Ida.  KSEI 
Portland,  Ore.  KOIN 
Rochester,  N.Y.  WHAM 
Sacramento,  Cal.  KFBK 
St.  Louis,  Mo.  KWK 
Salt  Lake  City,  Utah  KSL 
San  Bernardino,  Cal.  KFXM 
San  Diego,  Cal.  KGB 
San  Francisco,  Cal.  KFRC 
Santa  Barbara,  Cal.  KDB 
Seattle,  Wash.  KOL 
Spokane,  Wash.  KHQ 
Stockton,  Cal.  KWG 
Tacoma,  Wash.  KVI 
Tulsa,  Okla.  KVOO 
Utica,  N.Y.  WIBX 
Walla  Walla,  Wash.  KL  J 
Wichita,  Kan.  KFH 
Yakima,  Wash.  KIT 


*  More  being  added  as  we  go  to  press 


LOWE 


as  "Chandu"  with 


MARION  BURNS 

From  the  radio  drama  by  Harry  A. 
Earnshaw,  Vera  M.  Oldham,  R.  R.  Morgan 

Directed  by 

JOHN  FRANCIS  DILLON 


AND  one  other 

EDMUND  LOWE 

title  to  be  announced 


ClSl)atch  Fox  This  Year 


•  With  six  hours  to  live. . .  and  love  just  coming 
into  your  life — with  only  six  hours  in  which 
to  realize  a  lifetime  of  yearnings  —  what  would 
you  do?  The  soul-deep  drama  of  a  man  who 
mocked  and  conquered  destiny.  It  is  crammed 
with  the  thrills  of  passion,  romance  and 
unquenchable  longings. 

From  the  immortal  story,  rrAuf  Wiedersehen, " 
by  Gordon  Morris  and  Morton  Barteaux 

• 

A  FRANK  LLOYD  PRODUCTION 

Cast  to  be  announced  later 


IjOatch  Fox  This  Year! 


•  SALUTE  America's  heroes  of  tomorrow  and  their 
girl  friends.  Flash  of  sabres.  Blare  of  bands.  A  thousand 
men  step  forth  as  one.  Thrill  of  college  sports.  Brilliance 
of  West  Point  prom.  Fluttering  girlhood  caught  by 
Cadet  glamor.  Box  office?  They  love  a  parade! 

MARIAN  NIXON 

ARTHUR  PIERSON 
ALEXANDER  KIRKLAND 
WELPON  HETBURN 
JANET  CHANDLER 
CECILIA  PARKER 
JUNE  YLASEK 
VIVIAN  REID 


i  v$  t  Ft  i 


Directed  by 

SIDNEY  LANFIELD 


«»*»»»»  »*►» 


THE  SURPRISE 
OF  THE  YEAR 


CAST  TO  BE 
ANNOUNCED 


nBr  If  iitil  111  1 


\ 


CRVoftKe 

WORLD 


If  TELLS 

Where  the  World  is  Plunging ! 

•  The  supreme  climaxes  of  immortal  fiction  are  overshadowed 
by  this  terrific  depiction  of  the  past  ten  years'  volcanic  drama. 

•  The  teeming  billions  of  the  earth  wracked  by  turbulent  forces 
no  other  age  has  known — struggling  to  wrest  happiness  from  a 
strife-torn  world. 

•  A  staggering  compendium  of  surging  upheavals  whose  blind 
fury  totters  nations  and  sweeps  down  super-men. 

•  Actual,  authentic,  stirring  scenes  of  the  great  glory  and  heart 
anguish  of  the  post-war  decade. 

•  The  whole  world  as  the  stage — its  renowned  international  figures 
as  the  principals — its  swarming  billions  as  the  cast. 

•  Masterly  and  amazing  spectacle  to  astound  your  senses  and 
assail  your  records! 


Presented  by  Fox  Film  Corporation 
in  collaboration  nuith  the  International  Film  Foundation. 


■ 


■  « 


MAGI 


of  MOVIETONE 


AROUND  THE  WORLD  IN  SOUND 


From  Six  publication  centersVrOX 


MOVIE 


TONE  issu 


es 


overage 


ERSONALITI ES 
THAT  PRODUCE 


PROFITS 

yf£?f>  -ash 

WILL  N--^k 

ROGERS  '^l^k 

JOAN 

BENNETT  - 

SPENCER  ^ 

TRACY 

MINNA     ^>  . 

GOMBELL 

1  r"* 

ALEXANDER^W^ 

KIRKLAND 

GRETA      "*  k 

NISSEN  ^ 

^^^^^ 

JOHN  ^Bbw^ 

BOLES  ^ 

IRENE 

p  '  ^ 

V*  J 

ARTHUR      V  ^ 

PIERSON     *  Q 

NORA  V 

LANE 

-j—r 

MATTY  'tVZ^^k. 
KEMP 

1 

MARION  , 

BURNS 

WRITERS 


S.  N. 

BEHRMAN 


AL 
COHN 


|  JULES 
FURTHMAN\ 

11 


SONYA 
LEVIEN 


■MP 


LEON 
GORDON 


GUY 
BOLTON 


BARRY 
CONNERS 


MURRAY ' 
ROTH 


EDWIN 
BURKE 


WILLIAM 
CONSELMAN 


BRADLEY 
KING 


FAMOUS  AUTHORS 


MAXWELL  ANDERSON 

PAUL  ARMSTRONG 

MORTON  BARTEAUX 

HENRY  M.  BLOSSOM 

WHITNEY  BOLTON 

MAX  BRAND 

FREDERICK  HAZLITT 

BRENNAN 

GEORGE  BRYANT 

VIVIAN  COSBY 

NOEL  COWARD 

HOMER  CROY 

HARRY  A.  EARNSHAW 

PIERRE  FRONDAIE 

ZANE  GREY 

HARRY  WAGSTAFF  GRIBBLE 


'i.RTE 


BRET  HARTE 

RIAN  JAMES 

MR.  ec  MRS.  MARTIN 

JOHNSON 

VIKTOR  KELEMEN 

R.  R.  MORGAN 

GORDON  MORRIS 

VERA  M.  OLDHAM 

DAWN  POWELL 

JOEL  SAYRE 

HARRY  JAMES  SMITH 

LAURENCE  STALLINGS 

TIFFANY  THAYER 

FRANCIS  M.  VERDI 

HARRY  WALL 

SHIRLEY  WARDE 


PHILIP 
KLEIN 


BERNARD 
SCHUBERT 


LYNN  - 

STARLING   fT  / 


IRENE 
KUHN 


MAURINE  |  f  / 
WATKINS 


FOX  FILM  CORPORATION  STUDIO 

Largest  and  Best  Equipped  in  the  World 


•  Half  mile  wide  —  nearly  a  mile  long,  containing  108  acres  •  14-foot  wall  surrounds  54 
acres  •  75  permanent  buildings,  all  fire-proof  concrete  and  steel  construction  •  The  whole 
tract  beautifully  landscaped  •  12  huge  sound-proof  stages  of  latest  design  —  air-cooled  in 
summer,  heated  with  washed  air  in  winter  •  Acres  of  exteriors,  duplicate  settings  and 
scenery  from  every  part  of  the  globe  •  A  city  complete  in  itself.  Office  buildings,  industrial 
city,  clubhouse,  parks,  bungalows,  fire  and  police  departments,  and  cafe  •  The  pride  of 
California,  a  wonder  of  the  world  • 

HWatch  Fox  This  Year! 


■ 


May    2  8,     19  3  2 


MOTION    PICTURE  HERALD 


75 


HOUSE  RETURNS  COPYRIGHT  MEASURE 
TO  COMMITTEE;  SIROVICH  CRITICIZED 


Record  Vote  Is  Unnecessary  as 
House  Strikes  Out  Enacting 
Clause;  Legislation  Unlikely 
Unless  Vestal   Bill   Is  Used 


Facing  a  bitter  attack  led  by  Representa- 
tive Fritz  Lanham  of  Texas,  ranking  Dem- 
ocratic member  of  his  own  patents  com- 
mittee, Representative  Sirovich  of  New- 
York  on  Tuesday  was  forced  to  stand  by 
while  the  House  of  Representatives,  with- 
out even  a  record  vote,  struck  out  the  en- 
acting clause  of  the  copyright  measure  and 
recommitted  the  bill  to  the  committee. 

Unless  the  committee  agrees  to  Lanham's 
suggestion  that  the  Vestal  copyright  bill 
be  brought  in  as  a  substitute,  with  amend- 
ments to  meet  objections  which  have  been 
voiced  to  that  measure,  copyright  legisla- 
tion is  dead  for  this  session. 

Deny  Author  Is  Protected 
Taking  practically  all  of  the  time  allotted 
proponents  of  the  measure  for  debate,  Siro- 
vich outlined  the  history  of  copyright  leg- 
islation and  expatriated  upon  the  work  done 
by  his  committee.  He  was  immediately  sub- 
jected to  a  bitter  onslaught  by  Representa- 
tive Lanham  and  Sol  Bloom  of  New  York, 
leading  the  opposition,  who  asserted  that 
the  bill  does  not  protect  the  author,  who, 
it  was  said,  gets  about  two  per  cent  of  the 
collections  of  the  American  Society  of  Com- 
posers, Authors  and  Publishers.  The  charges_ 
imposed  by  that  organization  for  the  use  of 
copyright  material  were  severely  scored,  in- 
dicating that  members  of  the  House  did  not 
believe  users  were  getting  a  square  deal. 

It  was  explained  by  Sirovich  that  repre- 
sentatives of  the  society  had  been  called  to 
Washington  with  a  view  to  straightening 
out  the  charges  against  their  taxes  and  had 
admitted  that  in  some  instances  they  over- 
charged, agreeing  to  attempt  to  rearrange 
their  tax  scales. 

Provision  for  recovery  from  innocent  in- 
fringers was  attacked  by  Representative 
Busby  of  Mississippi,  who  declared  he  did 
not  understand  how  it  could  be  left  to  the 
courts  to  determine  the  amount  which  such 
violators  should  pay. 

The  committee  was  censured  for  having 
failed  to  give  any  consideration  to  the  Ves- 
tal bill,  on  which,  it  was  pointed  out,  the 
author  had  spent  a  number  of  years  and 
which  he  had  succeeded  in  having  the 
House  pass  last  session.  All  this  work  was 
discarded,  Lanham  charged,  and  instead  of 
using  this  or  some  other  measure  as  a  basis 
for  its  consideration,  the  committee  held 
lengthy  hearings  without  any  measure  be- 
fore it  at  which  objections  could  be  directed. 

Following  conclusion  of  the  general  de- 
bate, as  the  bill  was  being  read  for  amend- 
ment, Bloom  offered  a  motion  to  strike  out 
the  enacting  clause,  which  was  adopted,  and 
the  House  then  approved  a  motion  by  Rep- 
resentative O'Connor  of  New  York  to  re- 
commit the  measure. 

The  measure  was  brought  up  under  a 
special  rule  granted  last  week  by  the  House 
rules  committee  on  a  new  draft  of  the  bill — 


the  sixth — following  its  third  hearing  on 
Sirovich's  application  for  special  treatment, 
when  he  and  Representatives  Rich  of  Penn- 
sylvania and  Dies  of  Texas  assured  the 
rules  committee  that  the  measure  had  finally 
been  straightened  out  and  that  the  various 
conflicting  interests  had  at  last  been  ap- 
peased. 

Enactment  of  new  copyright  legislation 
incorporating  the  music  tax  amendment 
would  increase  to  exhibitors  the  cost  of  re- 
producing music  rather  than  eliminate  that 
cost,  according  to  E.  C.  Mills  of  the  Ameri- 
can Society  of  Composers,  Authors  and  Pub- 
lishers. 

The  collection  of  the  music  tax  at  the 
5tudio,  as  provided  for  in  the  new  amend- 
ment which  was  reported  out  of  committee 
favorably  last  week,  will  be  passed  on  by 
the  producer  to  the  exhibitor  with  additional 
costs,  so  that,  in  the  end,  the  exhibitor 
would  be  paying  more  for  the  right  to  per- 
form copyrighted  music  than  he  now  does 
on  the  present  per  seat  basis,  according  to 
Mills. 

"It  is  perfectly  stupid  of  exhibitor  leaders 
to  say  that  exhibitors  would  not  have  to  pay 
a  music  tax  if  the  proposed  legislation  is 
enacted,"  Mr.  Mills  said.  "Not  only  will 
the  exhibitor  have  to  pay,  but  he  will  be 
obliged  to  pay  more  than  ever.  The  present 
tax  of  ten  cents  per  seat  per  year,  which 
has  remained  the  same  since  1914  despite 
the  ever-increasing  catalogue  of  the  Ameri- 
can Society,  assesses  a  1,000  seat  theatre 
only  about  30  cents  per  day.  The  exhibitor 
knows  what  this  tax  is  for  and  exactly  how 
much  it  should  be. 

Cites  Score  Charge  Costs 

"Now,"  continued  Mills,  "Allied  proposes 
an  amendment  which  would  license  pro- 
ducers to  perform,  as  well  as  record,  copy- 
righted music.  Thus,  by  paying  the  compar- 
atively modest  music  tax  the  producer  be- 
comes the  performing  licensee.  Recalling 
how  producers  pyramided  the  costs  of  music 
recording  licenses  under  the  guise  of  score 
charges  so  that  exhibitors  now  pay  substan- 
tially more  than  the  cost  to  a  producer  of  a 
synchronizing  license,  it  will  be  interesting 
to  observe,  in  the  event  this  legislation  is 
enacted,  whether  the  present  seat  taxes  are 
very  substantially  increased. 

"I  consider  that  Allied  has  done  a  poor 
service  indeed  for  exhibitors  in  sponsoring 
the  music  tax  amendment,  and  I  am  satis- 
fied that  if  it  is  enacted  the  future  will  dem- 
onstrate that  it  has  actually  been  a  'dis- 
service,' for  it  is  certainly  worse  than  no 
service  at  all." 

Myers  Urges  Passage 

Mills'  comments  followed  the  circulation 
last  week  of  a  message  from  Abram  F. 
Myers,  general  counsel  of  Allied,  to  district 
heads  of  the  organization,  reporting  on  the 
progress  of  the  copyright  legislation.  Myers' 
message  read : 

"House  patents  committee  unanimously 
reported  out  House  Bill  12094  containing 
Allied  amendments  intact.  Now  let  us  get 
this  passed  without  amendment  on  the  floor. 
Since  new  number  may  prove  confusing, 


Composers'  Society  Head  Calls 
Imposing  Music  Tax  at  Studios 
Unjust  to  Exhibitors;  Myers 
Challenges  Mills'  Statement 


better  follow  up  endorsement  to  all  con- 
gressmen.— Abram  F.  Myers." 

Reproductions  of  this  message  were  re- 
layed to  Allied  members  by  divisional  offi- 
cers. In  some  localities,  explanatory  mes- 
sages such  as  the  one  following,  authored 
by  H.  A.  Cole,  head  of  Allied  Theatre  Own- 
ers of  Texas,  were  appended : 

"This  refers  to  the  copyright  bill  and  tells 
you  that  our  national  leader,  Commissioner 
Myers,  with  your  cooperation,  has  been  able  to 
get  into  this  bill,  and  approved  by  the  com- 
mittee, the  two  amendments  we  have  been  fight- 
ing for!  One  of  these  will  KILL  the  MUSIC 
TAX  which  for  years  you  have  had  to  pay  fo 
the  Society  of  Composers,  Authors  and  Pub- 
lishers !  and  the  other  will  keep  the  producer- 
distributors  from  charging  heavy  penalties  for 
small  violations  of  the  copyright  law.  For  years 
you  have  been  kicking  about  paying  the  Music 
Tax.  Now  for  the  FIRST  TIME  there  is  a 
bill  before  Congress — approved  unanimously  by 
the  committee  proposing  it — which  will  free 
you  from  this  burden. 

"Recommended  Action:  Write  or  wire  your 
Congressman  today,  asking  his  support  of  this 
bill,  giving  its  number — 12094 — and  especially 
write  Hon.  Fritz  Lanham  and  Hon.  Martin 
Dies,  thanking  them  for  their  cooperation  in 
getting  this  bill  Right. — H.  A.  C." 

The  amendment  which  would  reduce 
penalties  tor  copyright  infringement,  re- 
ferred to  in  Cole's  annotation,  limits  the 
recovery  of  distributors,  in  cases  of  "inno- 
cent infringement,"  to  provable  damage  only. 

Commenting  on  this  amendment,  Jack  H. 
Levin,  general  manager  of  the  Copyright 
Protection  Bureau,  said:  "The  amendment 
is  an  open  invitation  to  exhibitors  to  in- 
fringe. . 

A  similar  objection  was  raised  by  Gabriel 
Hess,  director  of  the  Copyright  Protection 
Bureau,  at  the  hearings  on  the  bill  before 
the  House  patents  committee  several  weeks 
ago,  at  which  Abram  Myers  was  present. 

Myers  Challenges  Mills 
On  Music  Tax  Statement 

Myers,  commenting  on  the  remarks  of 
Mills  concerning  the  music  tax,  said: 

"The  threats  made  by  Mr.  Mills  were 
made  before  the  patents  committee  by  rep- 
resentatives of  the  American  Society  and 
the  producers.  If  Mills  thinks  he  can  get 
as  much  or  more  for  the  limited  amount  of 
copyrighted  music  actually  recorded  on  pic- 
tures as  he  does  from  the  universal  seat 
tax  authorizing  the  theatres  to  use  the  so- 
ciety's entire  repertoire  without  limit  he 
has  another  guess  coming.  If  the  new  ar- 
rangement will  enable  the  society  to  charge 
higher  royalties,  why  is  Mills  fighting  it  so 
desperately?  He  has  never  been  a  philan- 
thropist heretofore.  The  matter  is  academic 
for  the  time  being  as  the  bill  was  defeated 
in  the  House  yesterday  on  the  ground  it 
deprives  authors  of  common  law  rights." 


76 


MOTION    PICTURE  HERALD 


May    2  8,    193  2 


5             z             o  < 
5           &           3  S 

5         §         2  i 
§        co        3  c 

a        §        3        3        *        §  oil 

■    «    I    *    1    !    1    i     1    i     i  i 

S       1       §       1       1       1       1       1       1       1  1 

111% 

110% 

104% 
108% 

100% 

?6% 

n% 

9Z% 
9o% 

a  a% 

S4% 

82% 

—  - 

1 

Above  is  presented  a  comparison  of  box  office  receipts  in  fifteen  cities  for  the  ten-weeks  period  of  March  6  to  May  14,  with 
the  ten  weeks  of  December  28  to  March  5.  The  black  verticals  represent  the  period  of  March  6  to  May  14;  the  100  per  cent 
verticals  are  for  the  period  of  December  28  to  March  5. 


THE  NEWEST  PICTURES  E^^n^aJjsln 

Garbo's  Final  Picture  for  MGM  '  ' 

Attracts  Most  Interest,  Comedy  SchlOngerS  Post 

Predominates  in  Other  Offerings   


By  LEO  MEEHAN 

The  biggest  interest  in  Hollywood  over 
new  pictures  this  week  was  the  final  Garbo 
production  under  her  MGM  contract,  "As 
You  Desire  Me."  It  portrays  her  in  a  highly 
romantic  and  colorful  role,  opposite  hand- 
some Melvyn  Douglas,  and,  unlike  "Grand 
Hotel,"  is  practically  all-Garbo.  Her  work 
is  magnificent.  Von  Stroheim  is  an  in- 
triguing villain,  and  it's  great  stuff  for  the 
Garbo  fans.  Fitzmaurice  directed  from  a 
fine  script  by  Gene  Markey. 

Comedy  predominated  in  the  remainder 
of  the  week's  new  offerings.  These  included 
"The  Dark  Horse"  and  "Jewel  Robbery" 
from  the  shops  of  the  Warner  Freres  and 
"Society  Girl"  from  Fox. 

"The  Dark  Horse"  anticipates  an  increas- 
ing interest  in  politics  with  the  coming  of 
party  conventions  and  a  presidential  cam- 
paign. Laugh-getter  Guy  Kibbee  appears 
as  "hick"  compromise  candidate  for  gov- 
ernor, with  Warren  William,  Frank  Mc- 
Hugh  and  Bette  Davis  contributing  excel- 
lent support.  The  preview  audience  did 
plenty  of  howling  at  the  comic  situations. 

"Jewel  Robbery,"  based  upon  the  New 
York  play,  is  very  high,  and  quite  sophisti- 
cated, comedy,  featuring  William  Powell 
and  Kay  Francis.  It  is,  as  DeCasseres  re- 
ported, a  Lunt-Fontanne  type  of  thing, 
which  does  not  always  "jell"  in  celluloid. 


Warners  have  given  it  an  elaborate  mount- 
ing, the  performances  and  direction  are  uni- 
formly good.   It  is  no  family  picture. 

"Society  Girl"  is  the  sort  of  stuff  Sidney 
Kent  seemed  to  mean  when  he  talked  about 
Fox  making  pictures  for  Des  Moines  and 
Dubuque,  rather  than  catering  to  Broad- 
way. Featuring  three  splendid  perform- 
ances by  James  Dunn,  Spencer  Tracy  and 
Peggy  Shannon,  it  is  the  story  of  an  am- 
bitious prize  fighter  who  nearly  loses  the 
championship  because  of  a  love  affair  with 
a  very  rich  society  girl.  Lots  of  fun,  action 
and  Cinderella-like  romance. 

Another  from  Warners  during  the  week 
was  "Week-end  Marriage,"  featuring  Lo- 
retta  Young  and  Norman  Foster.  It  fea- 
tures a  familiar  problem,  the  young  wife 
trying  to  hold  her  job  at  the  office  after 
marrying,  with  resultant  complications  when 
the  young  husband  becomes  dissatisfied, 
wants  her  to  quit  and  keep  house.  It  is  very 
well  done,  with  a  strong  cast. 

Outstanding  among  the  productions  from 
the  independents  during  the  week  was  "The 
Phantom  Express,"  a  thriller  produced  by 
Franklin-Stoner,  a  new  and  promising  con- 
cern. Based  on  railroad  life,  featuring  J. 
Farrell  Macdonald  as  an  engineer,  it  is  re- 
plete with  action  and  thrills.  It  was  writ- 
ten and  directed  by  Emory  Johnson,  remem- 
bered for  a  series  of  melodramas  for  FBO. 


L.  J.  Schlaifer,  general  sales  manager  of 
Universal,  made  his  first  major  appoint- 
ment since  he  took  charge  of  the  sales  force 
of  the  Laemmle  organization  when  he 
named  Edward  Eschmann,  who  began  his 
duties  as  personal  representative  of  Schlai- 
fer on  Monday. 

By  selection  of  Frank  J.  A.  McCarthy  as 
eastern  sales  manager  in  place  of  Ted 
Schlanger,  resigned,  Schlaifer  this  week 
completed  his  sales  organization.  McCarthy 
advances  to  his  new  position  from  the  man- 
agement of  Universal's  exchange  in  Boston. 
McCarthy's  promotion  was  accompanied  by 
several  more  promotions  from  the  ranks, 
including  Sig.  Wittman  and  Sydney  Singer- 
man.  Wittman  is  now  assistant  to  the  east- 
ern sales  manager  and  Singerman  is  as- 
sistant to  the  western  sales  manager,  E.  T. 
Gomersall,  formerly  division  manager  of 
the  middle  west.  Both  Wittman  and  Sing- 
erman have  been  with  Universal  for  years. 
Harry  Milstein  is  Universal's  short  subject 
sales  manager.  The  district  managers  are 
William  Richardson,  southern  district ;  W. 
J.  Heineman,  western;  H.  D.  Graham, 
southwestern,  and  Dave  Miller,  central. 


Stuart  Returns  to  Vitaphone 

Stewart  Stuart  will  be  at  his  old  post  of 
casting  director  when  the  Vitaphone  studio 
in  Brooklyn  reopens  on  June  6. 


May    2  8,    19  3  2 


MOTION    PICTURE  HERALD 


77 


ASIDES  &  INTERLUDES 


By  JAMES  CUNNINGHAM 


^|  N  keeping  with  the  spirit  of  economy,  pro- 
'  duction  and  profit  of  'Sam  Katz  Week'," 
which  will  be  observed  at  all  Publix  theatres, 
the  corporation  has  induced  the  firms  which 
manufacture  its  printing  and  engraving  to  do- 
nate the  costs  of  a  book  containing  some  130- 
odd  pages  of  campaign  ideas  and  exploitation 
stunts  to  be  utilized  during  the  Katz  business 
drive  which  begins  on  June  24.  In  a  message 
sent  out  this  week  to  managers,  executives  of 
the  circuit  explained  that  "the  usual  advertis- 
ing budget  will  prevail"  during  the  testimonial 
to  Katz  and  that  "low-cost  campaigns  are  to  be 
consummated  by  every  manager,  so  that  the 
profits  obtained  will  be  an  achievement  secured 
by  the  actual  hard  work  and  effort  of  every 
manager." 

Operators  are  further  told  to  keep  the  cam- 
paign within  the  organization.  At  no  time  is 
it  to  be  advertised  to  the  public.  "Do  not  send 
any  stories  to  the  newspapers  using  Mr.  Katz' 
name  or  mentioning  this  particular  week,"  the 
announcement  says,  and  "Do  not  place  any- 
thing upon  the  front  of  your  theatre  indicating 
same,"  nor  "use  any  copy  in  daily  ads  to  pub- 
licize this  special  week."  The  activities  are 
purely  "a  gesture  of  loyalty  to  Mr.  Katz,"  it  is 
explained. 

V 

Paragraph  in  Paul  Yawitz's  column  of 
Broadway  GOSSIP  in  the  New  York 
"Daily  Mirror": 

"Spiro  Skouras,  the   Warner  exec, 
has  given  all  his  west  coast  mgrs.  € 
wks.  to  get  rid  of  their  sun-tan.  ..." 
Most   everyone   in   the   picture  business 
knows    that    Mr.    Skouras'    first    name  is 
S-p-y-r-o-s,   and   that   he    resigned    as  an 
executive   of   Warner   Brothers   in  Febru- 
ary, 1931 — one  year  and  three  months  ago. 

V 

Nick  Powers  of  the  Eiks  theatre  in  Middle- 
town,  Pa.,  became  suspicious  of  an  act  put 
on  bv  an  itinerant  "hypnotist"  as  an  added  attrac- 
tion to  his  picture  show.  He  wondered  whether 
the  hypnotic  genius  really  did  put  a  "spell"  on 
the  girl  while  both  appeared  in  a  nearby  store 
window  for  exploitation  purposes,  so  Nick  kept 
an  eye  on  her  all  one  evening.  Everything  went 
well  until  the  girl  turned  slightly  during  the 
supposed  trance  and  winked  at  a  friend  in  the 
sidewalk  group  that  was  watching  the  per- 
formance. Checking  further,  Nick  discovered 
that  she  is  a  waitress  in  a  nearby  coffee-pot 
and  had  been  hired  for  the  stunt  for  $15.  The 
"hypnotist"  and  his  entire  "company"  were 
both  fired  on  the  spot. 

V 

Loew  theatre  managers  who  ask  the 
home  office  to  approve  of  a  debate  on  pro- 
hibition as  an  exploitation  stunt  on  the 
company's  "Wet  Parade"  will  receive  a 
stern  refusal.  It  seems  that  the  recent  Wal- 
ter Huston-Aimee  McPherson  debate  on 
the  coast  proved  a  boomerang  and  that  part 
of  Hollywood  which  is  heedful  of  the  indus- 
try's good  name  is  concerned  about  the  pos- 
sible unfavorable  effect  of  future  debates. 

.  V 

While  Bing  Crosby  was  playing  a  vaudeville 
engagement  in  Boston  recently  a  competition 
was  held  for  the  best  imitator  of  the  crooner. 
Names  of  the  competitors  zuere  not  announced, 
each  being  identified  by  a  number. 

Bing  himself  took  part  and  when  the  returns 
came  in  it  was  found  that  he  hadn't  even  placed. 

V 

A  "suggestion"  that  married  women  be 
released  from  employment  in  exchanges, 
and  supposedly  coming  from  a  "high  place" 
in  the  industry,  has  reached  Canada. 


PAGING  MR.  RIPLEY 


Here's  a  New  York  home  office  ex- 
ecutive's impression  of  how  the  inside 
of  a  theatre  should  look.  This  new 
version  of  a  really  packed  "Packed 
House"  was  conceived  by  one  of  the 
editors  of  Publix  Opinion,  house- 
organ  for  managers  and  the  staff  of 
Publix  Theatres  Corporation.  It  is  in- 
tended as  an  inspiration. 

Cosmopolitan  Magazine's  "Almanak  for 
June,"  authored  by  Franklin  P.  Adams,  and 
"Containing  Information  Wise  and  Witty  About 
the  Country  and  the  City,"  traces  the  downfall 
of  youth  in  this  amusing  manner : 

17_Fr.— Battle  of  Bunker  Hill,  1775. 
Cigaret  pictures  of  Delia  Fox  in  tights 
decried  as  downfall  of  young  boys, 
1891. 

20 — Mo. — West  Virginia,  greatest  state 
in  Union,  admitted  1863.  Dime  novels 
blamed  for  downfall  of  young  boys, 
1894. 

22— We.— H.  Rider  Haggard,  born  1856. 

Melodrama    blamed   for    downfall  of 

young  boys  and  girls,  1900. 
27 — Mo. — Motion   Pictures   blamed  for 

doitmfall  of  young  generation,  1913. 

V 

When  John  Hertz  of  Paramount  entered 
the  picture  business  six  months  ago  he  was 
laboring  under  "the  impression  that  it  was 
a  fantastic,  absurdly-operated  business." 
"But  after  studying  it  for  six  months,"  Mr. 
Hertz  learned  "it  is  a  legitimate  business" 
and  he  now  has  "confidence  in  it." 

V 

Harold  B.  Franklin,  president  of  RKO  the- 
atre operations,  asks :  "What  has  become  of 
the  manager  who  regarded  his  theatre  as  his 
own  .  .  .  who  knew  everything  that  was  -to 
be  known  .  .  .  from  engine  room  to  projection 
room  and  stage?" 

"What  has  become  of  the  spirit  of  individual 
showmanship  in  this  country?"  he  continues. 
.  .  .  "What  has  become  of  the  manager  who 
screened  every  foot  of  film  before  he  made  it 
a  part  of  his  program?"  .  .  . 

"Has  the  idea  been  replaced  by  the  belief 
that  all  things  must  emanate  from  one  source, 
that  a  great  circuit  of  theatres  can  be  operated 
without  individual  power  of  discretion?" 


THE  altitudinously  erudite  Mr.  Benjamin  De- 
Casseres,  who  observes  Broadway's  stage 
plays  for  Motion  Picture  Herald,  has  become 
annoyed  with  current  periodical  literature  and 
this  week  issued  a  printed  "prelude"  announc- 
ing the  coming  of  "DeCasseres'  Magazine"  to 
be  written  entirely  by  his  favorite  author,  con- 
siderably devoted  to  the  endeavor  to  answer  the 
late  Mr.  Voltaire's  question :  "Why  is  any- 
thing?" 

Describing  his  new  magazine,  Mr.  DeCas- 
seres remarks  : 

"It  will  have  no  room  for  the  lady- 
bugs  of  the  magazines,  lace-curtain 
philosophers,  publishers'  gigolos, 
book-stupid  reviewers,  cocktail-chas- 
ing log-rollers  and  rump-licking  liter- 
ary climbers.  It  will  bombard  and 
ridicule  the  gymnopaedic  sesquipeda- 
lians, the  pleonastic  platitudinarians, 
the  logographic  rigmarolists  and  the 
abrocadabrists  who  write  for  us,  think 
for  us  and  dope  us." 

V 

"Shipwreck  Kclley,"  zvho  has  somewhat  of  a 
reputation  for  his  flagpole  sitting,  has  been 
perched  atop  Publix'  Scollay  Square  theatre  in 
-  Boston.  A  sign  proclaims  that  one  may  go  to 
the  roof  and  see  Kelley  at  first  hand.  U pon 
reaching  the  sixth  floor,  which  is  one  below 
the  roof,  a  blue-uniformed  usher  pleasantly 
greets  the  "guests"  and  demands  a  quarter 
for  the  privilege  of  seeing  "Shipwreck"  inti- 
mately.   The  theatre  benefits  accordingly. 

V  . 

An  exhibitor  was  discussing  conditions 
the  other  day  in  a  most  pessimistic  vein. 
"TALKING  pictures  are  not  clicking  as 
they  did  in  SILENT  days,"  he  said. 

V 

Signs  of  the  times:  An  elaborate  exploita- 
tion stunt  was  staged  the  other  day  by  Harry 
Davies,  of  the  Frisch  and  Rinzler  circuit  in 
Brooklyn,  using  various  displays,  animals, 
clowns,  decorations,  other  ballyhoo  material 
and  what  not — all  at  the  unusually  low  cost  of 
a  lone  dollar  for  the  entire  stunt. 

V 

From  the  columns  of  Advertising  Age 
we  learn: 

"A  New  York  movie  house  adver- 
tises one  of  its  pictures  in  these 
touching  phrases: 

"  'He  promised  her  a  pent-house,  but 
she  found  herself  in  two  furnished 
rooms  with  a  baby.' " 

To  which  the  publication  adds  the  in- 
spiring comment:  "Well,  that's  a  lot  better 
than  one  furnished  room  and  two  babies." 

v_ 

The  history  of  the  motion  picture  industry  is 
about  to  be  written,  according  to  some  one  at 
RKO  who  writes  anonymously  as  follows  in 
the  company's  house  organ: 

_  "If  there  be  such  a  person  as  a  film  histo- 
rian .  .  .  during  the  next  six  months  that  per- 
son is  going  to  be  busier  than  the  proverbial 
cat  on  the  marble  floor.  There  isn't  a  shadow 
of  doubt,"  writes  the  prophet,  "that  this  sum- 
mer will  see  the  history  of  this  business  of 
ours  written  as  it  has  never  been  written  be- 
fore." .  .  . 

And  "rest  assured  of  one  thing,"  he  said, 
'  RKO  is  ready  with  pens,  pencils,  typewriters 
and  telautographs  .  .  .  to  write  it!" 

V 

Will  Pearl  White,  now  in  Paris,  kindly 
communicate  with  Pierre  Boucheron,  the 
advertising  manager  of  RCA  Victor,  at 
Camden,  N.  J.?  Mr.  Boucheron  is  engaged 
in  rebuilding  a  yacht  which  was  once  re- 
putedly owned  by  Miss  White.  He  is  delv- 
ing into  the  history  of  the  boat  and  is  par- 
ticularly anxious  to  get  in  touch  with  the 
lady  on  this  subject. 


78 


MOTION    PICTURE  HERALD 


May    2  8,    19  3  2 


WHO  ARE  THE  THEATRE  CUSTOMERS? 


MOTION  PICTURE  MARKET 
Oil 


4f 

-5 
5-24 
15-24 
25-44 
45-64 
65- 


13,887 
26,446 
22,448 
37,533 
20,436 
6,000 


o  o 
0-0. 

10.9 
20.8 
17.7 
29.6 
16.2 
4.7 


Sl5 

S 

•n  ^  w 
«  j,  3 

Qi  2 
.  «JB 

<y 

100 

665 
1,982 
2,744 

750 

150 


SS 
8<3 
i.  « 

0.< 
1.6 
10.5 
30.9 
42.9 
10.8 
2.3 


Total  126,750  6,400 

Daily  motion  picture  attendance: 
5  per  cent,  of  population. 


Japanese  in 
Projection  Classes 


(Picture  on  pane  14) 

Nearly  500  Japanese  men  have  responded 
to  efforts  in  their  country  to  improve  sound 
picture  projection,  hy  entering  special 
classes  being  conducted  in  Tokyo  and 
Osaka.  The  lecture  course  has  about  300 
members  in  Osaka,  and  about  180  in  Tokyo, 
according  to  a  dispatch  to  Motion  Picture 
Herald  from  the  International  Film  News 
Service  in  Tokyo. 

It  is  stated  that  the  domestic  film  industry 
in  Japan  now  feels  itself  capable  of  supply- 
ing a  grade  of  talking  picture  product  suit- 
able for  regular  commercial  consumption, 
but  doubts  that  the  country  has  an  adequate 
number  of  projectionists  of  the  skill  required 
by  the  audible  film.  Among  those  conduct- 
ing the  courses  are  K.  Kobayashi  of  Wes- 
tern Electric;  K.  Nitta  and  N.  Kaeriyama, 
leaders  in  talking  picture  production  and 
experimentation ;  T.  Kamouchi,  chief  pro- 
jectionist, the  Imperial  theatre;  and  K. 
Ito,  electrical  consultant. 


1 


Erpi  Staff  in  Two-Day  Golf 

Session  at  Briarcliff  Lodge 

Staffs  of  the  home  office  and  eastern  sales 
division  of  Electrical  Research  Products  en- 
gaged in  the  annual  golf  tournament  and 
outing  at  the  Briarcliff  Lodge  in  West- 
chester County  last  Saturday  and  Sunday. 

In  charge  of  the  arrangements  were  C.  E. 
Budd,  Bert  Sanford,  P.  T.  Sheridan  and 
A.  T.  Boland.  The  golfers  competed  for 
the  "President  John  Otterson  Trophy." 


Campbell  MacCulloch,  engineer 
and  economist  of  long  experience, 
compiled  the  statistics  from  which 
the  HERALD  artist  conceived  the 
pictorial  story  above.  Mr.  MacCul- 
loch based  his  calculations  upon  data 
gathered  from  many  sources,  among 
them  the  Motion  Picture  Producers 
and  Distributors  of  America  and  the 
census  figures  of  1930,  and  from  per- 
sonal investigation  and  observation 
of  theatre  audiences. 


$1,910,807  MCM 
Net  for  28  Weeks 


Metro-Goldwyn  Pictures  Corporation  re- 
ports net  profit  after  federal  taxes  of  $1,- 
910,807  for  the  28  weeks  ended  March  12, 
1932.  Net  profit  before  federal  taxes  is 
noted  at  $2,171,371. 

Gross  profit  for  the  period  totaled  $5,267,- 
676,  from  which  was  deducted  operating  ex- 
penses of  $3,303,377,  leaving  operating 
profit  of  $1,964,299.  Miscellaneous  income 
is  listed  at  $207,072. 


Metro-Goldwyn  Sets  Dividend 

Metro  Goldwyn  Pictures  has  declared  a 
quarterly  dividend  of  1%  per  cent  on  the 
company's  preferred  stock  outstanding. 
Dividend  is  payable  June  15  to  stockholders 
of  record  May  27. 


TRADE  STATISTICS 
<  Daily  totals  and  averages ) 
Number   of    motion  pic- 
ture theatres  operating  12,603 
Total  daily  attendance  . .  6,400,000 

Total  daily  receipts    $1,600,000 

Total  daily  shows    28,350 

Total  daily  film  rentals..  $320,000 
Average   attendance  per 

theatre    508 

Average    daily  receipts 

per  theatre   $126.98 

Average  daily  admissions 

per  theatre    .25 

Average  daily  shows  per 

theatre    2.25 

Average  daily  film  rental 

per  theatre   $25.39 

Average    daily  receipts 

per   show   $56.43 

Average  daily  attendance 

per  theatre  per  show . .  226 
Average  daily  film  rental 

per  theatre  per  show..  $11.28 


Paramount,  Publix 
Ad  Sections  Merge 


A  gradual  merging  of  the  advertising 
and  publicity  departments  of  Paramount 
and  Publix  is  being  undertaken  under  the 
supervision  of  Arthur  Mayer,  at  present 
heading  the  department  for  Publix.  Charles 
E.  McCarthy  is  publicity  director  for  Para- 
mount, and  Earl  Wingart  is  publicity  man- 
ager, under  the  arrangement. 

Jack  Hess,  former  national  director  of 
advertising,  publicity  and  exploitation  for 
the  RKO  circuit,  as  Mayer's  assistant,  is  in 
charge  of  advertising  for  both  film  and  the- 
atre company,  under  Mayer's  supervision, 
while  Cliff  Lewis  has  been  assigned  to  head 
the  film  company  advertising  department  in 
turn,  under  the  supervision  of  Hess. 


Lubin,  Formerly  at  Roxy,  Back 
As  Manager  Under  Kosch 

Herbert  Lubin,  who  was  primarily  con- 
cerned in  the  financing  of  the  Roxy  theatre 
in  New  York  at  the  time  of  its  construc- 
tion, has  returned  to  manage  the  house  as 
assistant  to  Harry  G.  Kosch,  president  of 
Roxy  Theatres  Corporation.  Lubin  had 
been  in  Europe. 

Kosch,  named  receiver  for  the  company 
by  court  order,  said  on  Wednesday  that  Lubin 
would  work  with  him  in  an  effort  to  solve 
the  problems  confronting  the  house.  Bert 
Ennis,  former  advertising  and  publicity 
director  for  Columbia,  has  assumed  a  like 
post  at  the  Roxy,  succeeding  Russell  Moon. 


May    2  8,    19  3  2 


MOTION    PICTURE  HERALD 


79 


MORE  LEADERS  JOIN  DISCUSSION 
OF  LICHTMAN  DISTRIBUTION  PLAN 


The  revised  plan  of  distribution  proposed  two  weeks  ago 
by  Al  Lichtman,  general  sales  manager  of  United  Artists,  at 
the  Motion  Picture  Club  in  New  York,  continues  to  occupy  a 
central  position  in  discussions  revolving  about  distributing  and 
exhibiting  problems  of  the  industry.  Some  sixty  owners  and 
leaders  in  exhibitor  movements,  representing  many  hundreds 
of  theatres,  last  week  launched  a  discussion  of  the  proposition 
which  reached  country-wide  importance.  In  substance,  the 
majority  of  independents  indicated  they  were  much  against 
Lichtman's  plan.  Their  reactions  were  followed  this  week  by  a 
general  condemnation  from  Abram  F.  Myers,  chairman  of  the 
board  of  Allied  States  Association.   Other  leaders  joined  the 


discussion  during  the  week  and  the  Kansas-Missouri  MPTA 
decided  to  bring  the  matter  before  members  at  the  annual 
convention  which  opened  at  Topeka  on  Wednesday. 

Lichtman's  plan  is  pointed  to  as  a  means  of  taking  care  of 
rentals,  protection  and  other  phases  of  operation  by  splitting 
the  country's  theatres  into  A  and  B  groups,  further  classifying 
all  product  as  of  either  A  or  B  quality  and  then  making  avail- 
able A  pictures  only  to  A  theatres  and  B  pictures  to  houses 
so  designated.  It  also  calls  for  consolidating  distribution  plants 
in  one  system  with  a  single  exchange  center  in  each  center 
to  handle  physical  distribution. 

Additional  comment,  this  week,  follows: 


RUNS  COUNTER  TO  TRENDS 

ABRAM  F.  MYERS,  Chairman  of  the  Board 
and  General  Counsel  of  Allied  States  Asso- 
ciation. 

Whatever  the  outcome  may  be  Mr.  Al 
Lichtman  deserves  thanks  for  supplying  a  topic 
which  will  provoke  much  discussion  and  some 
thought.  A  critical  analysis  of  the  plan  covers 
the  entire  range  of  practice  and  tendency  in 
the  business.  Practical  objections  and  physical 
difficulties  I  will  leave  to  the  experienced  thea- 
tre operators  who  will  join  in  the  debate. 
Legal  obstacles  to  the  joint  endeavors  con- 
templated by  the  plan  I  shall  lay  aside — pos- 
sibly for  future  use.  For  present  purposes  I 
shall  assume  that  minds  capable  of  conceiving 
such  a  program  are  adequate  to  settle  the 
details  incident  to  it. 

What  disturbs  me  is  the  tendency  of  the  plan 
to  run  counter  to  the  economic  trend ;  to  raise 
admissions  when  the  trend  is  toward  lower 
prices ;  to  revive  and  extend  the  policy  of  con- 
centration when  the  trend  is  toward  decentrali- 
zation ;  to  withhold  motion  picture  entertain- 
ment from  the  masses  when  the  need  is  for  a 
more  widespread  interest  in  the  movies. 

The  plan  might  afford  temporary  relief  for 
a  few  producers  confident  of  their  ability  to 
make  a  high  percentage  of  Grade  A  pictures. 
It  undoubtedly  would  help,  temporarily,  a  lim- 
ited number  of  theatres  that  can  qualify  as 
grade  A.  Without  pausing  to  speculate  as  to 
the  fate  of  the  remaining  producers  and  thea- 
tres, representing  a  heavy-  investment  and 
deserving  of  some  consideration,  let  us  consider 
the  effect  of  the  plan  on  the  future  of  the 
industry  and  on  the  public. 

An  outstanding  weakness  of  the  plan  is  that 
it  assumes  that  every  patron  of  a  low  admission 
theatre  is  a  potential  patron  of  a  grade  A 
house.  As  a  theatregoer  I  know  this  is  not  so. 
Zoning  and  protection  have  diverted  as  much 
of  the  normal  patronage  from  neighborhood 
houses  into  first  run  houses  as  the  latter  can 
hope  to  get.  Let  us  use  Washington  as  an 
example.  I  attend  the  Ambassador  house  in 
Mt.  Pleasant.  Missing  a  picture  there  I  may 
follow  it  to  the  Avalon,  in  Chevy  Chase,  or  the 
State,  in  Bethesda.  These  are  fine  neighbor- 
hood houses.  Their  patronage  is  so  different 
from  the  downtown  nouses  that  they  do  not 
even  look  alike. 

There  are  seven  downtown  houses.  Assum- 
ing that  four  of  these — R-K-O,  Fox,  Palace 
and  Earle — will  qualify  as  grade  A  theatres 
and  show  an  average  of  40  pictures  a  year,  it 
will  mean  that  160  of  the  best  pictures  will 
never  play  the  theatres  that  I  and  thousands 
like  me  are  accustomed  to  attend.  Now  I  do 
not  believe  the  elderly  people,  the  very  young 
people,  and  the  people  who  do  not  wish  to  go 
downtown — not  to  mention  those  to  whom  a 
difference  of  from  15c  to  25c  is  an  item — are 
going  to  be  clubbed  into  attending  the  grade 
A  exclusive  run  houses.  If  I  am  wrong  in  my 
estimate  of  these  people,  the  downtown  parking 
problem  will  back  me  up. 

But  the  plan  has  a  more  serious  portent. 


Mr.  Quigley  in  a  fine  editorial  has  echoed  a 
warning  that  Allied  has  often  sounded.  He 
declares  that  "unless  the  industry  preserves  its 
position  as  the  great  purveyor  of  mass  enter- 
tainment, it  is  doomed."  The  necessary  and 
intended  effect  of  Mr.  Lichtman's  plan  will  be 
to  deprive  great  masses  of  the  best  in  motion 
picture  entertainment  and  restrict  it  to  those 
who  can  and  will  patronize  the  grade  A  houses. 
Before  doing  this,  industry  leaders  might  do 
well  to  pause  at  the  grave  of  the  legitimate 
theatre  and  do  a  little  soliloquizing.  Whenever 
the  great  impressarios  of  the  spoken  drama  had 
something  good  they  doubled  the  prices  and 
then  compelled  their  patrons  to  buy  tickets  on 
the  curb  for  double  that.  A  generation  grew 
up  that  had  never  seen  a  play  because  it  could 
not  afford  to.  They  turned  elsewhere  for 
entertainment  and  the  stage  joined  the  dodo. 

It  is  an  appealing  conception,  Old  Man 
Movie  in  a  high  hat,  but  I  firmly  believe  he 
will  go  farther  and  last  longer  in  a  derby. 
May  we  not  hope  that  out  of  this  welter  of 
discussion  will  come  plans  more  in  keeping 
with  economic  trends  and  which  will  not  repeat 
the  mistakes  of  the  legitimate  stage?  What 
the  industry  needs  is  more  widespread  popular 
support,  greater  attendance,  an  enlarged  mar- 
ket for  films  and  more  friends  everywhere. 
The  Lichtman  plan  would  junk  every  argument 
made  to  the  Ways  and  Means  Committee  (of 
the  House  of  Representatives)  concerning  the 
great  service  rendered  by  the  movies  in  putting 
the  best  in  entertainment,  relaxation  and  edu- 
cation within  the  reach  of  the  humblest  citizen 
of  the  land. 

ONLY  SOLUTION 

W.   S.   BUTTERFIELD,  President,  Butter- 
field  Circuit  of  Michigan  Theatres. 
The  exclusive  run  policy  is  the  only  solution 
for  the  evils  of  the  show  business.    It  may 
take  two  or  three  years  to  work  it  out,  but 
the  business  has  arrived  at  a  stage  now  where 
there  should  be  different  priced  theatres  in  each 
town,  each  film  completing  an  exclusive  run  in 
each  house.    I  feel  that  the  repeating  of  pic- 
tures at  any  time  should  be  eliminated. 
* 

DETRIMENTAL  TO  SUBSEQUENTS 

JOHN  DANZ,  Sterling  Chain  Theatres,  Cir- 
cuit of  Seven  in  Seattle. 

In  my  opinion  it  will  be  somewhat  detri- 
mental to  the  subsequent  run  houses,  who  cash 
in  on  first  run  publicity.  However,  if  it  helps 
the  first  run  situation,  it  will  make  the  industry 
as  a  whole  healthier.  Subsequent  run  houses 
will  adjust  themselves,  show  pictures  for  a 
lesser  admission  price  and  have  a  bigger  field 
to  draw  from. 

DISASTROUS  TO  SMALL  TOWNS 

MART  COLE,  Cole's  Chain  Theatres,  Texas. 

It  is  a  little  difficult  to  give  you  my  opinion 
as  to  the  reaction  unlecs  I  take  it  for  granted 
that  this  contemplated  change  would  affect 
small  towns  as  it  applies  to  the  city  suburban 


runs.  In  this  case,  it  would  be  disastrous. 
The  city  suburban  runs  have  a  large  popula- 
tion to  draw  from  and  small  towns  with  a 
limited  drawing  population  must  cater  to  all 
classes,  with  a  varied  admission  price,  and  can 
not  survive  if  they  are  deprived  of  the  better 
pictures.  Contracts  could  regulate  the  admis- 
sion prices  in  all  theatres,  thereby  protecting 
first  runs. 

GOVERNMENTAL  REGULATION 

SIDNEY  E.  SAMUELSON,  President,  Allied 

Theatre  Owners  of  New  Jersey. 

Comment  on  the  new  sales  plans  for  the 
distribution  of  films  is  very  difficult,  because  of 
the  lack  of  detail.  A  cursory  examination,  how- 
ever, leads  to  the  inevitable  conclusion  that  the 
plans  involve  the  vital  rights  of  theatre  owners, 
and  the  still  more  supreme  rights  of  the  public. 

It  seems  to  me  that  any  attempt  to  maintain 
high  level  admission  prices  by  denying  copy- 
righted films  to  neighboring  theatres  would 
result  in  straight-jacket  governmental  regula- 
tion. 

Just  my  guess — that's  all. 

NO  IMPRESSION 

A.  CHARLES  HAYMAN,  Lafayette  Theatre, 
Buffalo. 

Even  if  carried  out,  the  Lichtman  plan  would 
make  virtually  no  impression  on  the  producing 
and  exhibiting  industry  as  a  whole.  You  can 
count  all  the  pictures  strong  enough  to  hold 
more  than  a  week  on  your  hands  and  have 
plenty  of  fingers  left. 

Yet  it's  pictures  of  that  class  you  must  have 
for  the  plan  to  become  a  vital  factor.  Of  the 
theatres  in  the  United  States,  probably  20,000, 
or  at  least  a  heavy  majority  of  the  total,  are 
"little"  or  at  least  by  no  stretch  of  the  imagi- 
nation "Class  A"  houses.  They  have  to  have 
product  and  cannot  depend  on  that  of  the  two- 
week  category. 

Under  the  Lichtman  plan,  a  "Class  A"  picture 
would  be  shelved  for  a  season  after  its  initial 
showing.  It  then  would  have  no  value  as  a 
repeat  product,  for  styles  in  pictures  charge — 
hence  a  great  source  of  present  revenue  would 
be  eliminated. 

* 

CANNOT  JEOPARDIZE 

HAROLD  B.  FRANKLJN,  President,  Radio- 

Keith-Orpheum  Corporation. 

Any  plan  that  would  jeopardize  the  invest- 
ment of  even  the  smallest  exhibitor  and  put 
theatres  out  of  business  cannot  be  adapted  with 
success. 

WON'T  GET  AWAY  WITH  IT 

WILL  HORWJTZ,  Exhibitor  of  Houston, 
Texas,  Oivner  of  Circuit  of  Suburban  Thea- 
tres. 

This  is  just  another  attempt  of  the  producers 
to  sew  up  the  business.  They  can't  stand  inde- 
pendent competition.  Under  both  plans  none 
but  producer  owned  theatres  would  get  any 

(Continued  on  next  page) 


80 


MOTION    PICTURE  HERALD 


May    28,  1932 


EXHIBITORS  WEIGH  LICHTMAN  PLAN 


Mr.  Felix  Feist  asserts: 

The  circumambient  atmosphere  being  full  of  discussion,  not  to  say  fireworks,  on  the 
subject  of  distribution,  its  problems  and  tentative  expedients,  with  many  a  student  of 
the  situation  thinking  out  loud,  Mr.  Felix  Feist,  general  sales  manager  of  Metro-Goldwyn- 
Mayer  has  issued  a  statement  calculated  to  convey  the  official  status,  or  rather  lack  of 
such  status,  of  the  discussed  projects  in  a  change  of  distribution  methods,  as  applied,  at 
any  rate,  to  his  concern.    Mr.  Feist's  statement  follows: 


May  20,  1932 

Due  to  circumstances  which  I  am  having 
difficulty  in  understanding,  a  curious  and 
embarrassing  situation  has  developed. 

Doubtless  the  rumors  of  new  policies  in 
distribution  that  have  been  circulated  by 
various  sales  executives  have  inspired  trade 
papers  to  link  my  name  into  the  matter 
and  therefore  the  firm  of  Metro-Goldwyn- 
Mayer  as  well. 

What  is  all  this  talk  about  a  statement 
I  was  supposed  to  have  made?  What  is 
this  series  of  phony  quotations  that  I  see 
in  the  dailies?  Why  are  these  editorials 
appearing?  Why  do  exhibitors  write  let- 
ters commenting  on  our  new  policy?  What 
IS  that  policy? 

I  HAVE  NEVER  MADE  ANY  STATE- 
MENT! 

Some  reporter  must  have  been  smoking 
a  pipe. 


He  has  announced  a  sales  policy  for 
M-G-M  when  no  new  sales  policy  has  been 
adopted  by  Metro-Goldwyn-Mayer. 

It's  all  bewildering! 

I  HAVE  MADE  NO  STATEMENT  ON 
A  NEW  SALES  POLICY. 

Metro-Goldwyn-Mayer  has  officially  or 
unofficially  adopted  NO  NEW  PLAN  of 
distribution. 

Metro-Goldwyn-Mayer  sales  policies  for 
next  season  have  NEVER  been  announced! 

Metro-Goldwyn-Mayer  product  for  next 
season  has  not  yet  been  announced. 

Let's  not  go  off  half-cocked! 

At  the  proper  time  we'll  announce  our 
sales  policies  and  our  product  for  the  next 
season.  Both  will  be  good! 

Again— I  HAVE  MADE  NO  STATE- 
MENT ON  A  NEW  SALES  POLICY.  .  .  . 

—FELIX  F.  FEIST 


Few  Changes  Seen 
In  Poster  Clauses 
of  New  Contracts 

Few  changes  in  contract  regulations  gov- 
erning posters  and  other  advertising  acces- 
sories are  in  prospect  for  next  season  as 
far  as  the  new  contracts  of  Columbia,  Uni- 
versal, Paramount  and  RKO  Radio  are  con- 
cerned. These  companies,  with  Fox,  are  the 
only  ones  which  have  completed  sales  meet- 
ings thus  far,  and  have  more  or  less  set- 
tled upon  the  provisions  of  new  contracts. 

The  Columbia  contract  clause  governing 
posters  and  accessories  will  merely  specify 
that  these  materials  must  be  purchased  or 
leased  from  the  company's  exchanges,  and 
must  not  be  sold  or  given  away  or  used  in 
any  other  theatre  than  the  one  for  which 
they  were  originally  purchased.  After  use, 
the  Columbia  contract  stipulates,  the  ex- 
hibitor agrees  either  to  destroy  or  to  return 
the  materials  to  the  exchange.  Columbia 
executives  say  that  this  provision  is  de- 
signed to  insure  the  exhibitor  receiving  ac- 
cessories in  good  condition,  and  is  not  de- 
vised to  hamper  poster  exchanges. 

Universal's  accessories  clause  remains  es- 
sentially the  same  as  in  the  old  contract,  the 
exhibitor  agreeing  not  to  sell  or  to  give 
away  his  advertising  materials  after  using 
them  in  the  theatre  for  which  they  were 
purchased. 

Paramount's    poster    regulations  always 


have  specified  that  the  materials  must  be 
returned  to  the  exchange  after  use.  The 
same  contract  clause  will  be  used  this  season 
and  no  innovations  for  enforcing  it  have 
been  devised,  according  to  James  Clark, 
head  of  the  Paramount  purchasing  depart- 
ment. 

"Both  the  standard  and  the  uniform  con- 
tracts contain  a  clause  requiring  the  return 
of  used  accessories  to  the  exchange,"  said 
Clark.  "Paramount's  contract  has  always 
included  it.  There  will  be  no  change  this 
season  in  the  company's  policy  of  enforcing 
this  clause." 

A  definite  policy  governing  the  purchase 
or  lease  and  disposition  of  accessories  has 
not  been  decided  upon  yet  by  RKO.  The 
company  has  under  consideration  a  clause 
which  would  require  exhibitors  to  return 
used  materials  to  the  company's  exchanges, 
but  a  decision  on  its  inclusion  in  the  new 
contract  awaits  further  study. 

The  new  Fox  contract  will  carry  over  the 
clause  requiring  exhibitors  to  return  posters 
and  other  accessories  after  use.  This  clause 
was  introduced  late  last  winter  in  Fox  con- 
tracts and  met  with  widespread  protest  from 
exhibitors'  and  independent  poster  ex- 
changes. Other  large  companies  are  with- 
holding contract  information  until  after 
their  sales  meetings  have  been  held. 


Protective  Association  Formed 

Theatres'  Protective  Association,  Char- 
lotte, N.  C,  has  been  granted  a  charter  at 
Raleigh.  Its  purpose  is  recorded  as  the  pro- 
tection and  promotion  of  the  interests  of 
its  members  engaged  in  the  theatre  and  mo- 
tion picture  business.  Incorporators  are  L. 
C.  Sipe,  J.  M.  Gregg  and  E.  F.  Dardine. 


(Continued  from  preceding  page) 
product  whatever,  and  the  independent  would 
be  closed  out. 

If  they  get  away  with  this,  all  I  can  say  is 
that  the  United  States  government  must  be  in 
business  with  them.  But  I  don't  think  they 
will  get  away  with  it.  If  they  make  a  real 
attempt  to  put  these  policies  through  down 
here,  the  "greed  hog  and  rotten  eggs"  will  not 
be  in  it  with  the  fight  we'll  give  them 

FAVORABLE  TO  PINEHURST 

CHARLES    IV.    PICQUET,    Exhibitor  of 
Pinehurst,   N.    C.    and   President,  Theatre 
Ozi'iiers  of  North  and  South  Carolina. 
I  have  not  had  the  opportunity  to  study  this 
new  plan,  but  from  just  a  casual  glance  the 
idea  appeals  to  me  very  favorably  in  my  par- 
ticular location  at  least. 

Whether  it  could  be  practically  worked  out 
is  another  question,  but  it  has  always  been  a 
source  of  great  annoyance  to  me  in  Pinehurst 
where  I  have  but  one  class  of  patrons  consist- 
ing of  people  of  the  highest  intelligence  and 
refinement,  who  come  here  from  all  parts  of 
the  north  during  our  winter  season,  that  I  have 
been  obliged  to  bore  them  with  mediocre  prod- 
ucts so  much  of  the  time. 

For  some  reason  it  has  been  impossible  for 
me  to  convince  the  New  York  sales  managers 
that  Pinehurst  was  perhaps  the  one  isolated 
spot  on  account  of  it's  particular  clientele  con- 
sisting of  the  most  representative  people  from 
all  of  the  northern,  states,  and  it  has  a  group 
of  guests  who  demand  and  who  should  have 
the  choice  of  the  entire  product,  and  if  pro- 
ducers did  but  know  it  the  publicity  of  such  a 
selection  would  be  of  inestimable  value  to  them. 
* 

SMARTEST  IDEA 

PAUL  SHORT,  Melba  Theatre,  Dallas. 

I  feel  that  the  larger  or  more  exclusive  first 
run  theatres  need  protection  different  from  the 
present  arrangement.  This  selling  of  certain 
productions  to  a  limited  and  prescribed  list  of 
theatres  is  the  smartest  thing  that  has  hap- 
pened recently — yes,  it  is  the  smartest  idea 
advanced  in  ten  years.  I  certainly  hope  that 
some  such  plan  is  soon  worked  out. 

ONLY  SALVATION 

JAMES    LANDERS,    Old    Mill  Theatre, 
Dallas. 

Such  a  plan  as  tentatively  outlined  is  the 
only  salvation  for  the  houses  with  the  big 
overhead.  The  price  competition  as  it  now 
exists  with  a  subsequent  run  opening  a  very- 
few  weeks  after  the  first  run  seems  all  out  of 
line  to  me.  I  do  not  see  where  the  picture 
situation  will  be  affected  for  us  of  the  smaller 
theaters  with  a  release  of  approximately  700 
pictures  already  outlined  for  the  1932-33  sea- 
son's production. 

Hodkinson  Said  to  Have  New 
Plan  of  Distribution  Ready 

W.  W.  Hodkinson,  pioneer  in  motion 
pictures,  will  announce  to  the  industry 
shortly  a  new  system  of  distribution.  Hod- 
kinson has  generally  been  considered  the 
"father"  of  the  present  distributing  method. 
It  is  said  his  plan  goes  further  than  that 
recently  advocated  by  Al  Lichtman  of 
United  Artists. 

Hodkinson,  on  the  Coast,  refuses  to  di- 
vulge details  of  his  plan.  It  is  also  reported 
that  he  is  negotiating  a  deal  to  acquire  in- 
dependent product  for  release  through  a  na- 
tional independent  exchange  system. 


May    2  8,    19  3  2 


MOTION    PICTURE  HERALD 


81 


SUBSTITUTION  ARBITRATED  IN  XXU"  PLAN 


Protest  Committee  Adjourns 


(Continued  from  page  18) 

against  a  competitive  house,  changed  his  ad- 
mission prices  so  that  he  was  charging  less 
than  the  subsequent  run.  We  have  provided 
that  if  this  occurs,  the  protection  may  be 
modified  so  as  to  do  the  right  thing  by  the 
competitive  exhibitor.  The  clause  govern- 
ing this  is  as  follows : 

"  'If  the  exhibitor  shall  change  the  price  of 
admission  at  the  said  theatre,  from  the  prices 
prevailing  at  the  time  of  the  signing  of  this 
contract  (which  the  exhibitor  is  at  liberty  to 
do),  Universal  may,  if  it  shall  be  necessary  in 
order  to  comply  with  contracts  with  other  ex- 
hibitors in  the  exhibitor's  competitive  area, 
change  or  modify  the  run  and  protection  to 
conform  to  the  requirements  of  such  other  con- 
tracts. The  run  and  protection  granted  the 
exhibitor  are  conditioned  upon  strict  compliance 
by  the  exhibitor  with  all  of  the  provisions  of 
this  agreement.' 

"Another  of  the  things  which  the  new 
form  sought  to  rectify  was  the  interim  time 
between  the  agreement  of  the  exhibitor  and 
the  salesman  and  the  final  acceptance  of  the 
deal  and  completion  of  the  arrangement. 
Under  the  old  system,  almost  anything  was 
likely  to  happen  between  the  time  the  ex- 
hibitor signed  the  contract  and  the  time  he 
received  it  back  with  the  company's  okay 
on  it.  All  the  forces  of  competition  had  full 
opportunity  to  play  on  the  exhibitor,  and 
did  play  upon  him,  and  in  effect,  the  pro- 
ducer was  the  only  one  who  was  bound  by 
this  old  contract  until  it  was  finally  accepted. 
If  it  was  rejected,  the  producer's  next  offer 
in  that  city  was  thoroughly  prejudiced  by 
the  fact  that  the  next  exhibitor  to  whom  the 
offer  was  made,  realized  that  he  was  the 
second  choice  in  the  town.  The  producer 
was  therefore  in  a  most  unfortunate  situa- 
tion. The  new  contract  rectifies  that  in  this 
way.  The  exhibitor  is  bound  by  the  terms 
of  the  agreement  for  ten  days  plus  twice  the 
time  which  it  would  take  for  mail  to  travel 
between  that  city  and  the  home  office  and 
the  distributor  agrees  not  to  solicit  any  com- 
petitive exhibitor  until  the  application  has 
been  accepted  or  rejected.  The  clause  gov- 
erning this  provision  (clause  13)  is  as  fol- 
lows : 

"  'This  instrument  shall  be  deemed  an  ap- 
plication for  a  license  under  copyright  only,  and 
except  for  the  provisions  of  this  article,  shall 
not  become  binding  upon  Universal,  such  ac- 
ceptance to  be  evidenced  by  the  counter-signa- 
ture of  an  officer  or  a  person  duly  authorized 
by  Universal,  (which  counter-signature  may  be 
evidenced  by  a  rubber  stamp  or  facsimile  sig- 
nature) and  notice  of  acceptance  sent  to  the 
exhibitor,  whereupon  it  shall  be  and  become 
binding  on  each  of  the  parties  hereto.  Universal 
agrees  that  it  will  not  negotiate  with  any  other 
exhibitor  in  the  exhibitor's  competitive  area 
for  the  same  run  of  the  motion  pictures  covered 
by  this  instrument  as  that  herein  provided  for 
the  exhibitor  until  this  application  shall  have 
been  finally  acted  upon  by  the  proper  official 
of  Universal.  The  exhibitor  agrees  that  in  con- 
sideration of  the  foregoing  this  offer  and  ap- 
plication shall  remain  binding  upon  the  ex- 
hibitor and  will  not  be  withdrawn  by  the  ex- 
hibitor until  ten  (10)  days,  plus  twice  the 
mailing  time  by  regular  mail  from  Universal's 
exchange  from  which  the  exhibitor  is  served  to 
New  York  City,  after  the  date  upon  which  this 
instrument  shall  have  been  signed  by  the  ex- 
hibitor. 

"  A  copy  of  this  application  by  the  exhibitor 
shall  be  left  with  the  exhibitor  at  the  time  of 
signing,  and  in  the  event  of  acceptance  thereof 
as  above  provided,  a  duplicate  copy  signed  by 
Universal  shall  be  forwarded  to  the  exhibitor.' 

"The  new  contract  is  thoroughly  readable. 


The  "Continuing  Committee"  of  exhibi- 
tors which  developed  the  so-called  M-G-M 
"Protest  Meeting"  terminated  its  activities 
this  week.  Dave  Barrist,  chairman  of  the 
board  of  the  MPTO  of  Eastern  Pennsyl- 
vania, Southern  New  Jersey  and  Delaware 
announced  the  cessation  Tuesday  in  a  state- 
ment which  follows : 

"The  negotiations  with  Metro-Goldwyn- 
Mayer  on  the  25-30-35%  policy  have  ended 
in  failure. 

"Unable  to  obtain  the  cooperation  of  the  ex- 
hibitors in  other  zones,  this  organization  has 
resigned  its  position  of  'Moses'  and  will  not 
lead  the  theatremen  out  of  the  wilderness  of 
high  film  rentals.  There's  no  fun  in  trying  to 
save  somebody  who  won't  be  saved. 

"The  Continuing  Committee,  resulting  from 
the  Metro  protest  meeting  last  fall,  met  with 
Felix  Feist  on  April  5th.  To  this  meeting 
were  invited  exhibitor  leaders  from  various 
organizations,  including  a  number  from  Allied. 
Only  one  replied,  Abram  F.  Meyers,  express- 
ing his  regrets.  The  others  ignored  our  invi- 
tation, probably  because  our  organization  did 
not  come  out  flat-footed  for  the  Brookhart 
Bill  in  its  present  form,  or  for  an  immediate 
Congressional  investigation  of  the  industry. 
Only  two  exhibitors  outside  our  organization 
attended  that  meeting,  M.  A.  Lightman  and  Ed 
Levy  of  Connecticut. 

No  Agreement  Reached 

"At  the  conclusion  of  the  meeting  with  Mr. 
Feist,  it  was  agreed  that  only  a  joint  state- 
ment should  be  issued  and  since  no  agreement 
could  be  reached,  no  statement  has  ever  been 
published.  Our  organization  takes  this  oppor- 
tunity to  thank  Mr.  Feist  for  the  courtesies  he 
extended  to  our  members  and  for  his  frank- 
ness in  showing  us  certain  confidential  records 
and  data. 


All  of  the  old  contracts  were  set  up  in  one 
column  all  the  way  across  a  page  of  eight 
inches,  all  solid  type  matter.  Being  set  in 
six-point,  it  was  impossible  to  read  it  in 
anything  except  the  most  glaring  light.  The 
present  contract  is  in  larger  type  and  is  in 
two  columns.  To  fit  into  the  same  space,  the 
contract  has  been  materially  shortened  by 
the  elimination  of  verbiage,  the  combining 
and  condensing  of  articles  and  discarding  of 
all  but  necessary  legal  phraseology. 

"The  only  thing  that  this  contract  lacks 
is  a  clause  for  the  arbitration  of  disputes 
generally  and  at  this  time  I  am  working 
upon  a  plan  which  I  hope  to  be  able  to  offer 
to  exhibitors  in  the  near  future,  under  which 
voluntary  arbitration  of  all  disputes  will  be 
possible." 


MPTO  Condemns  the  Practice 
Of  Dictation  of  Playdates 

The  Motion  Picture  Theatre  Owners  of 
St.  Louis,  eastern  Missouri  and  southern 
Illinois  recently  adopted  unanimously,  at  a 
meeting  in  the  Coronado  Hotel,  a  resolution 
condemning  the  practice  of  distributors  in 
refusing  to  sell  product  to  exhibitors  unless 
such  product  is  played  on  playdates  desig- 
nated bv  the  distributors. 


"Since  those  exhibitor  leaders  whom  we  in- 
vited did  not  see  fit  to  cooperate,  we  must 
assume  that  their  members  are  satisfied  with 
the  terms  under  which  they  are  buying  Metro 
pictures.  Possibly  conditions  are  better  in 
their  parts  of  the  country  and  they  can  afford 
such  prices.  Or  maybe  they  feel  they  have 
nothing  to  learn  from  this  territory.  If  the 
latter  is  true,  we  ask  those  exhibitor  leaders 
to  compare  conditions  under  their  aegis  with 
those  obtaining  in  Eastern  Pennsylvania, 
Southern  New  Jersey  and  Delaware. 

"WE  have  no  double  feature  evil. 

"WE  have  no  '5  and  10'  movies,  the  mini- 
mum admission  scale,  with  few  exceptions  be- 
ing 25c.  for  adults. 

"WE  have  more  W.  E.  and  R.  C.  A.  installa- 
tions than  any  other  film  zone. 

"WE  have  fewer  shooting  galleries  than  any 
other  territory,  our  neighborhood  and  small 
town  theatres  operating  on  the  same  high 
plane  as  first  run  houses. 

"Stick  to  Their  Own  Knitting" 

"And  all  the  above,  despite  the  fact  that  ours 
is  a  six-day  territory  and  that  in  Philadelphia 
298,000  of  the  750,000  regular  workers  are 
now  unemployed,  with  150,000  on  part  time. 

"We  in  Eastern  Pennsylvania,  Southern  New 
Jersey  and  Delaware  have  decided,  therefore, 
to  stick  to  our  own  knitting  and  to  look  after 
the  interests  of  our  600  exhibitor  members. 

"We  are  relying  on  the  assurances  given  us 
by  M-G-M  officials  that  the  legitimate  com- 
plaints of  our  members  will  receive  just  and 
equitable  treatment.  Unless  subsequent  events 
prove  that  our  faith  is  misplaced,  we  shall  take 
no  further  action  in  this  controversy  at  this 
time." 

Executives  of  Metro-Goldyn-Mayer 
would  not  comment  on  the  foregoing  state- 
ment. 


Renewing  Efforts 
To  End  Cleveland 
Suit  Out  of  Court 


Renewed  negotiations  for  an  out-of-court 
settlement  of  the  monopoly  suit  brought  by 
Cleveland  exhibitors  against  Loew's,  Inc., 
the  Cleveland  Film  Board  of  Trade  and 
large  distributors  are  to  be  renewed  in  New 
York  this  week.  If  the  negotiations  are  not 
brought  to  a  successful  climax  during  the 
week,  the  case  will  be  brought  to  trial  in 
June,  it  is  reported. 

Samuel  Horwitz,  Cleveland  attorney, 
representing  the  exhibitor  complainants,  re- 
turned to  New  York  this  week  and  con- 
ferred with  attorneys  representing  the  de- 
fendant companies  on  a  reported  settlement. 
Terms  of  the  out-of-court  agreement,  as 
unofficially  reported  recently,  provide  for  a 
reduction  of  first-run  protection  in  Cleve- 
land, subsequent  protection  to  be  made  on 
an  admission  price  basis  and  elimination  of 
double  features. 


82 


MOTION    PICTURE  HERALD 


May    28,  1932 


BRITISH  BOARD  SHELVES  APPEAL 
FOR  MORE  STRINGENT  QUOTA  LAW 


Move  for  Clause  Fixing  Price 
and  Quality  Fails;  Exhibit 
Opens  in  London  May  30, 
Many   Nations  Represented 

By  WM.  H.  MOORING,  London 

The  Rt.  Hon.  Walter  Runciman,  M.P., 
president  of  the  Board  of  Trade,  has  told 
the  deputation  sent  to  him  by  the  Federa- 
tion of  British  Industries  and  the  British 
Trades  Union  Congress,  that  they  may  not 
hope  for  any  legislation  to  amend  the  Films 
Act,  1927  (Quota),  this  Parliamentary  ses- 
sion, but  that  he  will  instruct  his  depart- 
ment to  investigate  suggestions  made  by  two 
bodies  with  a  view  to  the  possible  adoption 
of  these,  wholly  or  in  part,  in  the  next 
session. 

This  sounds  like  a  polite  shelving  of  the 
whole  matter,  which  has  given  the  F.  B.  I. 
and  T.  U.  C.  something  to  think  about  for 
the  past  rive  months  and  has  incidentally 
revealed  one  tinv  point  which  the  F.  B.  1. 
and  the  T.  U.  C.  have  in  common. 

The  main  object  of  the  deputation  was 
to  lay  before  the  Government  a  protest 
against  the  method  pursued  by  a  number  of 
American-controlled  distributing  companies 
in  Britain.  These,  it  is  complained,  have 
satisfied  the  provisions  of  the  Films  Act 
as  to  the  handling  of  a  certain  percentage 
of  British  films,  by  buying  up  or  financing 
production  of  cheap  second  and  third  rate 
films  which,  widely  exhibited  as  British, 
reflected  discredit  on  the  general  standard 
of  British  films. 

The  deputation  asked  that  a  clause  be 
added  to  the  Films  Act  making  it  compul- 
sory to  spend  at  least  £150  per  hundred 
feet  on  every  British  quota  film. 

Other  allegations  were  made  against  "the 
Americanizing  methods  of  the  Hollywood 
film." 

The  last  thing  the  present  Government  or 
House  of  Commons  would  like  to  admit 
would  be  that  such  a  plea  held  no  appeal 
for  the  president  of  the  Board  of  Trade,  so 
a  promise  is  held  out  in  the  usual  language 
of  the  legislator.  The  British  film  industry 
may  as  well  accept  as  a  fact  from  this 
moment  that  nothing  will  be  done  on  the 
lines  requested  either  this  session  or  next. 

The  case  for  the  British  industry  was 
very  ably  made  out;  there  is  no  answer  to 
the  charge  against  the  American  companies, 
that  they  have  bought  up  and  offered  for 
rental  some  appallingly  bad  quota  films. 

It  is  even  possible  that  their  policy  has 
been  pursued  deliberately  to  afford  mini- 
mum publicity  value  to  the  British  films  as 
a  commodity,  though  it  is  more  likely  that 
the  compulsion  placed  upon  them  by  the 
Films  Act  was  resented,  and  led  to  their 
decision  to  abide  by  it  in  letter  rather  than 
in  spirit.  That  there  was  no  proviso  in  the 
law  as  to  the  quality  required  before  a 
film  could  rank  as  British  quota,  is  the 
fault  not  of  the  Americans,  but  of  the 
British  legislature. 

Among  those  people  who  represented  the 
trade  at  the  Runciman  interview  were 
Michael   Balcon   of   Gainsborough,  Simon 


Rowson  of  Ideal,  T.  A.  Welsh  of  Welsh 
Pearson,  Hubert  Marsh  of  British  and  Do- 
minions, H.  Bruce  Wolfe  of  British  In- 
structional, Neville  Kearney  of  the  F.  B.  I. 
and  Sir  George  Beharrel,  president  of  the 
F.  B.  L,  who  introduced  the  case. 

A  notable  omission  was  John  Maxwell, 
although  it  was  understood  that  he  ex- 
plained his  unavoidable  absence.  In  view  of 
the  fact  that  his  company,  British  Interna- 
tional, has  signed  to  supply  films  for  pur- 
poses of  British  quota  only,  to  at  least  one 
American  controlled  concern,  his  failure 
to  attend  may  be  interpreted  in  some  quar- 
ters as  a  sign  of  incomplete  sympathy  with 
the  aims  and  allegations  with  which  the 
deputation  was  concerned. 

Big  Exhibit  Opens 
In  London  May  31 

An  antidote  for  film  trade  depression  has 
been  devised  by  the  British  Cinematograph 
Exhibitors  Association,  and  will  be  admin- 
istered during  the  week  of  May  30  to 
June  4. 

The  International  Conference  of  Cine- 
matograph Exhibitors  is  to  be  held  that 
week  at  the  Grosvenor  House,  Park  Lane, 
London,  and  invitations  have  been  accepted 
by  exhibitor  organizations  from  France, 
Germany,  Switzerland,  Belgium,  Austria, 
Italy,  Spain  and  South  America.  Visitors 
are  also  expected  from  U.  S.  A.  Most  of 
these  countries  are  sending  parties  num- 
bered from  10  to  50  each. 

But  there  is  to  be  less  talk  and  more 
business  than  is  usual  on  such .  occasions, 
for  the  CEA  has  planned  a  mammoth  Cine- 
matograph Trade  Exhibition  to  synchronize 
with  the  conference.  This  will  occupy  the 
whole  of  the  gigantic  Ice  Rink,  which  is  a 
feature  of  the  Grosvenor ;  35,000  square  feet 
of  space  will  be  transformed  into  an  arena 
housing  roughly  90  different  exhibits  rep- 
resentative of  every  technical  and  service 
line  utilized  in  providing  the  public  with 
perfect  and  up-to-date  cinema  entertain- 
ment. 

At  least  20  firms  which  desired  to  take 
space  had  to  be  refused  owing  to  lack  of 
accommodation,  while  hundreds  of  concerns 
marketing  articles  not  primarily  of  interest 
to  cinemas  were  ruled  out  from  the  start 
for  the  same  reason. 

The  total  value  of  the  apparatus  on  view 
will,  it  is  estimated,  approach  £100,000,  an 
insurance  coverage  of  this  amount  having 
been  arranged. 

The  complete  success  of  the  exhibition 
is  already  assured,  because  during  three 
seasons  previously  much  smaller  affairs  of 
this  kind  have  produced  excellent  business 
reactions,  although  held  in  small  out-of- 
the-way  coastal  towns. 

Of  still  more  topical  value  will  be  dem- 
onstrations of  educational  subjects  filmed 
on  16  mm.  stock.  As  a  stimulant  to  official 
interest,  leading  educational  authorities  are 
being  invited  from  all  over  the  country. 
They  are  likely  to  be  impressed  by  what 
they  see,  though  I  shall  be  very  surprised  if 
they  do  not  discover  that  the  more  useful 
contribution  to  the  development  of  the  edu- 


Ninety  Exhibits  of  Technical 
and  Service  Lines  Expected; 
Excellent  Business  Awaited; 
200  Theatre  Plan  Announced 

cational  film  stands  to  the  credit  of  Ameri- 
can-controlled concerns.  This  I  foretold  in 
Motion  Picture  Herald  months  back. 

Mass  Production 
In  Cinemas 

A  plan  to  produce  a  chain  of  British 
theatres  on  mass  production  lines  was  an- 
nounced by  A.  S.  Woodger,  well-known 
British  financier,  some  three  months  back. 
His  original  aim  was  to  erect  about  50  on 
these  lines  as  a  start.  He  now  declares  that 
he  has  received  instructions  which  will  lead 
to  the  almost  immediate  beginning  of  erec- 
tion of  at  least  200  such  places. 

The  Society  also  at  a  later  stage  will 
build  its  own  film  studios,  and,  if  plans 
mature,  will  start  its  own  renting  organi- 
zation. 

World  Wide  Will 
Release  28  Films 

Seven  independent  production  units  will 
supply  feature  product  for  the  1932-33  re- 
leasing schedule  of  World  Wide  Pictures, 
with  the  possibility  of  additions,  the  com- 
pany announces.  The  program  at  present 
includes  20  features  and  eight  westerns  star- 
ring Ken  Maynard. 

World  Wide  also  is  negotiating  with 
Joseph  I.  Schnitzer  and  J.  G.  Bachmann 
for  a  series. 

Contracts  for  product  have  been  arranged 
or  are  in  negotiation  with  Tiffany,  one  of 
the  Educational  units,  headed  by  William 
Saal,  which  will  produce  the  Maynard  wes- 
terns and  several  features ;  Edwin  Carewe, 
Bennie  Zeidman,  William  Sistrom,  Bryan 
Foy,  Henry  Hobart,  Benjamin  Verschliser. 
In  addition  negotiations  are  pending  with 
Halperin  Brothers.  The  number  of  pictures 
to  be  assigned  each  of  these  units  has  not 
as  yet  been  decided,  being  partially  depend- 
ent upon  each  unit's  negotiations  for  story 
material. 

New  Sound  Signal  System  Is 
Evolved  by  Powers  Cinephone 

Emil  Velazco,  of  Powers  Cinephone  Stu- 
dio, has  announced  a  new  signal  system. 
Micontrol,  designed  by  Kenneth  F.  Rice 
and  Thornton  P.  Dewhirst,  Powers  engi- 
neers. It  is  designed  for  use  in  the  scoring 
of  silent  films  with  voice  and  music,  and  is 
claimed  to  relegate  music  to  the  background 
during  voice  rendition. 

Velazco  has  completed  the  scoring  of  the 
French  feature,  "Victory  of  Faith,"  with 
John  S.  Martin  as  narrator.  American  dis- 
tribution is  being  handled  by  Benjamin 
Isaacs  and  Jack  Goldberg. 


May    28,  1932 


MOTION    PICTURE    HERALD  83 


COLUMBIA  TO  MAKE  48  FEATURES, 
104  ONE-REELS  AND  24  TWO-REELS 


Product  Will  Include  26  "Colum- 
bians," 6  " Romantic  Melos" 
Directed  Toward  Class  A  The- 
tres,  16  "Outdoor  Dramas" 

(Picture    in    Pictorial  Section) 

Home  office  executives  of  Columbia  Pic- 
tures Corporation  and  branch  managers  and 
field  staffs  of  the  Eastern  division  gathered 
in  Atlantic  City  on  Monday,  Tuesday  and 
Wednesday  of  this  week  to  discuss  the  com- 
pany's new  product  for  1932-33  and  to  hear 
Vice-President  Jack  Cohn  and  Charles 
Rosenzweig,  general  sales  manager,  outline 
operating  and  sales  policies  for  the  ap- 
proaching season. 

There  will  be  48  -features,  104  one-reel 
subjects  and  24  two-reelers  next  year,  as 
compared  with  42  features  and  an  identical 
number  of  one-reelers  during  the  season 
just  ending.  The  production  budget  will  be 
proportionately  increased,  reaching  a  higher 
figure  than  ever  before. 

"The  company  intends  to  capitalize  the 
universal  appeal  of  the  front  page"  in  the 
selection  of  product  and  in  merchandizing, 
an  announcement  said. 

Contracts  with  exhibitors  have  been  sim- 
plified for  the  future,  managers  were  told, 
and  Cohn  indicated  that  salaries  in  the 
organization  would  be  restored  to  their 
former  levels  just  as  soon  as  conditions 
warranted  the  action.  Cohn  also  said  that 
the  company  is  in  sound  financial  condition. 

The  company  will,  in  effect,  eliminate 
"blind"  buying,  according  to  Rosenzweig, 
who  outlined  to  the  convention  plans  for 
previewing  at  the  home  office  all  1932-33 
pictures  as  a  means  of  determining  the  ex- 
hibition value  of  each,  and  the  manner  in 
which  each  is  to  be  sold.  The  plan  is  em- 
bodied in  a  new  clause  added  to  the  contract 
form  and  prepared  by  William  Jaffe,  head 
of  Columbia's  legal  department.  Rosenz- 
weig told  the  sales  force  Columbia  is  not  in- 
terested in  "exclusive  run"  distribution. 

Columbia  will  hold  a  second  convention, 
for  the  Western  division,  at  Hollywood  on 
May  31  to  June  3. 

104  One-Reels  in  Eight  Series 

Of  the  48  features  to  be  released,  26  will 
be  known  as  "The  Columbians."  Six  "ro- 
mantic melodramas,"  it  is  said,  will  be  pro- 
duced especially  for  Class  A  theatres  and 
in  addition  there  will  be  16  outdoor  dramas. 
These  will  be  supplemented  by  eight  series 
of  single  reelers,  totaling  approximately  104 
films,  and  the  new  group  of  24  two-reel 
subjects. 

"The  company  intends  to  capitalize  the 
universal  appeal  of  the  front  page,"  accord- 
ing to  a  statement  made  this  week,  and  ex- 
pects to  "insure  greater  entertainment  value 
by  taking  advantage  of  the  reader  and 
playgoer  circulation  and  the  advance  word- 
of-mouth  advertising  secured  through  the 
circulation  of  well-known  books  and  long 
run  plays.  There  will  also  be  departures  in 
casting,  featuring  more  star  and  'name' 
players ;  special  emphasis  given  the  woman's 
angle  in  each  feature,"  and,  it  was  said, 


"will  continue  its  policy  of  casting  each 
picture  to  fit  the  story  rather  than  force 
stars  into  productions  that  do  not  suit 
them." 

"Closer  cooperation  with  the  exhibitor 
and  more  direct  contact  between  public, 
theatre  owner  and  Columbia  will  be  main- 
tained throughout  the  year,  as  evidenced 
by  the  following  services  already  inaugur- 
ated: the  Public  Relations  Department, 
which  maintains  close  contact  with  civic 
organizations  interested  in  films;  the  'Buck 
Jones  Rangers  Club,'  the  'Scrappy  School 
of  Cartooning'  and  radio  activities,"  the 
statement  concluded. 

The  26  "Columbians" 

Titles  of  the  26  "Columbians,"  with 
names  of  stars,  directors  and  authors, 
follow  : 

"Washington  Merry-Go-Round,"  depicting 
political,  social  and  romantic  life  of  Washing- 
ton, written  by  Maxwell  Anderson,  assisted  by 
Eugene  Thackeray  and  to  be  directed  by  James 
Cruze.  Released  just  before  the  presidential 
election  in  the  fall. 

"American  Madness,"  a  drama  surrounding 
a  bank;  supervised  and  directed  by  Frank 
Capra  and  featuring  Walter  Huston,  Constance 
Cummings,  Pat  O'Brien  and  Kay  Johnson. 

Wheeley  and  Woolsey  will  star  in  a  comedy 
to  be  selected,  probably  a  stage  vehicle  now 
under  consideration. 

"Dance  of  the  Millions."- — "Two  prominent 
stars  will  be  featured." 

"Bury  of  the  Jungle,"  romance  of  the  wilds. 

"Brief  Moment,"  S.  N.  Behrman's  stage  play, 
starring  Barbara  Stanwyck ;  a  romantic 
comedy. 

"No  More  Orchids,"  drama  of  contemporary 
life  by  Grace  Parkins,  Liberty  Magazine  serial, 
to  be  published  in  book  form. 

"That's  My  Boy,"  mother-and-son  story  from 
the  novel  by  Francis  Wallace.  Farrar  &  Rine- 
hart  will  publish  the  book. 

"Rules  for  Wives,"  story  of  a  "new  marital 
code." 

'Mike,"  radio  drama. 

"Bottom  of  the  Sea,"  underwater  picture. 

"Bitter  Tea  of  General  Yen,"  by  Grace 
Zaring  Stone,  story  of  modern  China.  Herbert 
Brenon  will  direct,  with  a  cast  including  Con- 
stance Cummings  and  Anna  May  Wong. 

"East  of  Fifth  Avenue,"  by  Fannie  Hurst. 

"OK,  America !"  dramatic  romance  with 
musical  background. 

"The  Double,"  Liberty  Magazine  story  of  a 
Hollywood  star. 

"Air  Hostess,"  to  be  serialized  in  True  Story 
Magazine.  Aerial  heroine  and  aviation  back- 
ground. 

"Public  Be  Damned,"  drama  of  American 
life. 

"The  Destroyer,"  starring  Jack  Holt  in 
Harry  Hervey's  drama  of  one  of  the  Navy's 
"trouble  ships." 

Jack  Holt  will  star  in  three  features. 

"Child  of  Manhattan,"  Preston  Sturges  cur- 
rent stage  drama. 

_  Two  Anthony  Abbot  mystery  novels ;  detec- 
tive stories.  Adolphe  Menjou  will  create  the 
role  of  Thatcher  Colt  and  Irving  Cummings 
will  direct  the  first. 

"The  Dictator,"  based  on  Joseph  Herges- 
heimer's  novel,  "Tampico" ;  Orient  locale. 
Frank  Capra  will  direct  and  supervise. 

"Pearls  and  Emeralds,"  another  True  Story 
Magazine  vehicle.  "A  story  from  real  life." 

The  "Romantic  Melodramas" 

The  six  "romantic  melodramas"  which 


Jack  Cohn  Points  to  Sound  Finan- 
cial Condition  of  Company, 
Concentration  on  Product 
and  Exhibitor  Cooperation 

Columbia  promises  for  particular  appeal  to 
Class  A  houses  are : 

"Obey  the  Law,"  drama  of  the  Coast  Guard. 

"Full  Speed  Ahead,"  played  against  a  rail- 
road background. 

"Transcontinental  Flyer,"  a  story  of  mail 
pilots. 

"Speed  Demon,"  racing  story. 

"Soldiers  of  the  Storm,"  adapted  from 
Thomson  Burtis'  Argosy  Magazine  story,  a 
romance  in  the  flood  country. 

"State  Trooper." 

The  16  "Outdoor  Dramas" 

In  the  "outdoor  drama"  group  of  16  fea- 
tures there  will  be  eight  starring  Buck 
Jones,  presenting  the  Western  star  in  a 
series  of  outdoor  dramas  by  "outstanding 
Western  writers,"  and  backed  by  the  ex- 
ploitation of  the  "Buck  Jones  Rangers' 
Clubs"  with  a  membership  estimated  at 
2,000,000.  In  addition,  Tim  McCoy  will 
star  in  eight. 

Ten  Series  of  Shorts 

On  the  schedule  of  short  subjects  are  ten 
series,  including  a  series  of  two-reelers 
to  be  known  as  "Lambs'  Gambols,"  come- 
dies woven  around  the  annual  Lambs'  af- 
fairs, and  a  group  to  be  called  "Sunrise 
Comedies,"  written  especially  for  Columbia. 

"Krazy  Kat  Cartoons,"  produced  by 
Charles  Mintz ;  "Screen  Snapshots,"  Colum- 
bia's magazine  subjects;  "Scrappy,"  ani- 
mated cartoons  by  Mintz ;  Walter  Futter's 
"Travelaughs"  and  "Curiosities";  Bill  Cun- 
ningham's "Sport  Thrills"  and  Disney's 
"Mickey  Mouse"  and  "Silly  Symphonies" 
are  listed  on  the  schedule  of  one-reelers. 
Not  in  Theatre  Business 

The  sound  financial  basis,  selection  of 
"a  purely  sales  lineup"  for  the  coming  sea- 
son, a  continued  policy  of  and  concentra- 
tion of  all  resources  "only  on  good"  pic- 
tures, and  closer  cooperation  with  the 
exhibitor  were  emphasized  in  the  opening 
address  by  Jack  Cohn.  He  said  the  company 
was  amply  financed,  and,  as  has  been  its 
policy  since  its  inception,  will  continue  to 
devote  its  entire  resources  to  the  making  of 
pictures  without  concerning  itself  in  any 
way  with  theatre  management  or  affiliation. 

Cohn  next  read  a  welcome  wire  from 
President  Harry  Cohn,  who  had  planned  to 
fly  to  Atlantic  City  from  the  Coast  but  had 
been  delayed. 

Cohn  drew  applause  when  he  said:  "We 
don't  have  to  cut  down  in  any  way.  In 
fact  we  haven't  even  cut  down  on  our  per- 
sonnel. On  the  contrary,  we  have  increased 
the  strength  of  our  organization  and  have 
augmented  our  sales  force  so  that,  today, 
we  have  more  salesmen  with  us  than  ever 
before.  The  same  thing  is  true  of  our  studio 
force,  and  we  actually  have  some  of  the 
new  product  ready." 

Charlie  Rosenzweig,  general  sales  man- 
ager, then  took  over  the  meeting  and  an- 

(Continued  on  next  page) 


54 


MOTION    PICTURE  HERALD 


May    28,  1932 


Columbia  Expands 
Total  of  Features 
To  48  for  Season 


Faded  Paper  of  1913  Recounts  Words 

of  Wisdom  of  one  Rothafel,  An  Exhibitor 


Poignant  thoughts  about  the  motion  picture,  its  tri- 
umphs and  its  failures,  its  assurances  and  its  problems 
are  aroused  by  a  faded  old  paper  which  Fred  S.  Meyer 
of  Milwaukee's  Alhambra  has  sent  to  the  editor  of 
Motion  Picture  Herald.  It  is  a  copy  of  "The  Uni- 
versal Daily"  which  Mr.  Meyer  edited  and  published 
in  behalf  of  the  Laemmle  Film  Service  of  Minneapolis 
as  exploitation  at  the  convention  there  of  the  Motion 
Picture  Exhibitors  League  of  America  the  week  of 
June  11,  1913.  There  was  then  a  rising  young  exhibitor 
by  the  name  of  S.  L.  Rothafel,  speaking  somewhat  with 
the  voice  of  leadership,  and  spectacularly  operating  the 
Minneapolis  Lyric  Theatre  on  a  policy  which  assumed 
the  motion  picture  was  important,  an  important  Amer- 
ican institution — and  was  to  be  an  art,  for  the  whole 
people.  Mr.  Meyer,  the  editor,  featured  this  youngling 
with  a  picture  on  page  one,  reproduced  here,  and  pre- 
sented an  interview,  in  the  course  of  which  young  Mr. 
Rothafel  said: 

First,  and  above  all  things,  there  should  be  perfect 
harmony  between  exhibitor  and  exchange.  This  is  ab- 
solutely essential  for  the  good  of  the  business  and  the 
sooner  this  harmony  is  created  in  good  faith  the  sooner 
will  many  of  the  problems  now  confronting  the  ex- 
hibitor vanish. 

Do  you,  my  brother  exhibitors,  realize  that  in  your 
respective  communities  you-  can  be  as  large  a  factor  as 
your  public  schools  or  your  newspapers?  YOU  CAN — 
but  only  by  the  most  conservative  and  careful  guidance 
of  your  business  so  that  its  handling  will  instill  confidence  in  the  people  whom  you  cater 
to.  Without  this  confidence  you  are  merely  drifting  along  with  other  chips  in  the  vast 
sea  of  uncertainty,  where  every  little  puff  of  wind  sways  you  hither  and  thither  and  some 
finally  to  be  wrecked  7ipon  the  reefs  of  failure. 

I  am  only  one  in  a  great  army,  but  fortune  has  been  good  to  me  and  has  placed  me 
in  a  position  where  I  can  perhaps  do  a  little  more  than  my  country  brothers  in  illustrat- 
ing and  bringing  home  to  the  public  at  la  rge  that  the  motion  picture  is  here  to  stay 
and  take  its  place  as  the  foremost  entertaining  factor  of  modern  times  through  sheer 
merit  of  performance;  that  it  is  an  institution  that  is  and  will  be  a  benefaction  to 
humanity  at  large. 

Mr.  Rothafel,  today  the  impresario  of  the  Rockefeller-Radio  City  amusement  project 
now  in  the  process  of  coming  into  being,  may  now  take  pride  in  one  of  the  few  forecasts 
of  the  industry  which  can  stand  quoting  now  after  twenty  exciting  eventful  years.  We 
may.  also,  share  a  smile  at  the  persistence  of  some  of  the  problems  and  the  industry's 
continued  pursuit  of  that  elusive  "perfect  harmonv"  of  which  he  spoke  in  Minneapolis 
that  day  in  June,  1913.— T.  R. 


Roxy — "The  Youngling' 
Of  Exhibition  in  1913 


Thompson  Heads  New  Personnel 
Office  Handling  RKO  Managers 

Major  L.  E.  Thompson  has  been  placed 
in  charge  of  a  newly  established  personnel 
department  at  the  RKO  Theatres  home  of- 
fice. The  department  will  serve  as  a  clear- 
ing house  for  house  managerial  changes 
throughout  the  circuit. 

Thompson  will  approve  all  changes,  al- 
though he  will  not  necessarily  make  them. 
He  intends  later  to  classify  assistant  man- 
agers and  others  in  the  theatre  staffs,  lining 
them  for  possible  promotion  where  war- 
ranted. Frank  Hines  has  replaced  L.  Lannin 
as  manager  of  the  RKO  Palace  in  Cleve- 
land. Fred  Cruise  is  managing  the  May- 
fair  in  New  York,  coming  from  a  similar 
post  at  the  Fox  Criterion  in  Los  Angeles. 

MGM  Signs  Colleen  Moore 

MGM  has  signed  Colleen  Moore  for  at 
least  one  picture  on  next  season's  schedule. 
Miss  Moore  has  been  absent  from  the  screen 
more  than  two  years.  The  title  of  the 
film  has  not  as  yet  been  announced. 


Art  Directors  and  Sound  Men 
Meet  to  Consolidate  Efforts 

Art  directors  and  sound  engineers  held 
a  joint  meeting  last  week,  at  the  Warner 
Coast  studio,  under  the  auspices  of  the 
technicians'  branch  of  the  Academy  of  Mo- 
tion Picture  Arts  and  Sciences,  to  arrange 
for  a  pooling  of  efforts  to  advance  set  de- 
sign from  both  pictorial  and  recording 
standpoints. 

Max  Ree,  chairman  of  the  art  directors' 
section,  and  Wesley  Miller,  chairman  of  the 
sound  group,  arranged  the  meeting.  Pa- 
pers were  read  by  Douglas  Shearer,  MGM, 
and  Thomas  Moulton,  United  Artists.  J.  A. 
Ball  presided. 


Cameramen  See  Developments 

Latest  sound  camera  developments  were 
demonstrated  for  Coast  photographers  at  a 
meeting  sponsored  by  the  technicians' 
branch  of  the  Academy  of  Motion  Picture 
Arts  and  Sciences  last  week,  at  the  Para- 
mount studio. 


(.Continued  from  preceding  page) 

nounced  the  sales  policy  of  the  company. 
He  described  the  product  as  representing 
Columbia's  determination  to  bring  pros- 
perity back  to  the  theatres,  saying.  "The 
Exhibitor  doesn't  live  in  the  past.  He  is 
thinking  in  terms  of  the  future  and  no  mat- 
ter how  good  our  last  season's  product  was, 
the  thing  he  is  primarily  interested  in  right 
now  is  what  are  the  chances  of  Columbia 
delivering  a  successful  box-office  product 
for  the  new  season." 

The  entire  morning  session  of  Monday 
was  devoted  to  a  general  discussion  of  the 
Columbia  contract  forms.  These  are 
markedly  different  from  the  forms  used 
last  season,  and  aside  from  the  standard 
clauses  on  the  reverse  side  of  each  form, 
are .  simple  and  easily  understandable,  man- 
agers were  told. 

Clubs'  Growth  Outlined 

The  afternoon's  sessions  were  devoted  to 
a  round  table  discussion  of  the  various  con- 
tract forms.  W.  Jaffe,  of  the  legal  depart- 
ment, was  in  charge. 

A  talk  by  Harold  Emerson,  in  charge  of 
the  "Buck  Jones  Rangers  Clubs"  at  the 
home  office,  outlined  the  growth  of  these 
clubs.  Some  600  have  been  formed,  it  was 
said.  The  branch  managers  and  salesmen 
were  instructed  on  the  procedure  necessary 
for  the  formation  and  operation  of  the  club. 

Again  on  Tuesday  Cohn  addressed  the 
gathering.  "I  told  you  yesterday  that  we 
face  the  future  with  supreme  confidence," 
he  said.  "Let  me  tell  you  why.  It  was  only 
a  couple  of  years  ago  that  our  competitors, 
in  referring  to  us,  spoke  of  'Little  Colum- 
bia.' Today  there  isn't  an  organization  in 
the  field  which  doesn't  regard  our  financial 
position  with  envy.  They  don't  speak  of 
us  as  'Little  Columbia'  any  more." 

"Overselling  Not  Good  Selling" 

Sales  manager  Rosenzweig  again  fol- 
lowed Cohn  on  the  platform.  He  said :  "I 
don't  regard  overselling  an  exhibitor  an 
example  of  good  salesmanship.  And  par- 
ticularly is  this  true  of  the  little  exhibitors." 

Rosenzweig  then  discussed  the  change 
that  has  taken  place  in  the  distribution. 
Trade  marks,  he  declared,  no  longer  mean 
anything. 

Following  a  recess  Tuesday  afternoon 
Abe  Montague,  assistant  to  Jack  Cohn,  dis- 
cussed the  playdate  situation  and  the  need 
for  a  "playoff"  on  product  sold  during  the 
past  season. 

Joe  McConville,  recently  appointed  home 
office  representative  and  member  of  Rosenz- 
weig's  sales  cabinet,  then  spoke.  He  was 
followed  by  Rube  Jackter,  assistant  general 
sales  manager,  who  also  discussed  the  con- 
tract situation,  L.  Rosenfeld,  general  man- 
ager of  Canada,  and  Sam  Moscow,  South- 
ern district  manager. 

Salkow  Joins  Paramount 

Sidney  Salkow,  Broadway  actor  and 
stage  producer,  has  joined  the  Paramount 
Coast  production  staff  as  assistant  to  Ben- 
jamin Glazer,  associate  producer  on  B.  P. 
Schulberg's  staff. 


May    2  8,    19  3  2 


MOTION    PICTURE  HERALD 


35 


U.  S.  FILMS  STILL  RULE  IN  MEXICO 
DESPITE  RIVALS  AND  NATIVE  HOPES 


American  Exporters  Recognize 
Their  Mistake  in  Sending  Pic- 
tures With  Too  Much  Shoot- 
ing; Homemade  Talker  Liked 

By  JAMES  LOCKHART,  Mexico  City 

Although  considerable  and  even  frantic 
efforts  are  being  made  by  European  pro- 
ducers to  regain  the  supremacy  they  once 
enjoyed  in  the  Mexican  field,  and  native 
enterprises  have  begun  operations  which 
they  assert  will  give  the  Republic  a  cel- 
luloid entertainment  industry  of  its  own, 
America  still  rules  the  screens  of  her  neigh- 
boring republican  land.  Of  course,  this  com- 
petition from  within  and  overseas  does  ex- 
ist. But  Hollywood  needn't  worry.  While 
exact  figures  on  the  subject  are  lacking,  it 
is  apparent  that  practically  all  pictures 
shown  in  Mexico  are  made  in  the  U.  S.  A. 
The  native  industry  is  still  very  much  in 
its  infancy.  It  seems  that  Hollywood  will 
continue  to  provide  Mexico  with  its  cinema 
diversion  for  some  time  to  come.  There  are 
many  reasons  for  this,  but  the  biggest  of 
them  all  is  that  at  heart  Mexicans  prefer 
Hollywood  productions. 

Too  Much  Violence 

Back  in  1905,  when  the  motion  picture  be- 
gan to  be  taken  seriously  in  Mexico,  the 
preference  was  for  European  productions. 
The  reason  seems  rather  odd :  Mexicans 
didn't  like  American  films  because  there 
was  too  much  of  shooting  and  other  vio- 
lent deaths  for  the  characters.  In  those 
days,  almost  all  American  pictures  sent  to 
this  country  were  "mellers."  The  exporters 
figured  that  they  would  be  just  the  thing 
for  such  fiery  folk  as  our  friends  just  be- 
low the  Big  River.  It  took  the  executives 
about  half  a  decade  to  discover  they  had 
Mexican  tastes  all  wrong.  Meanwhile, 
French  and  other  European  producers  were 
walking  all  over  the  Mexican  field,  and  it 
looked  as  though  they  owned  it.  Then 
American  exporters  got  the  range  of  Mexi- 
can fans'  tastes  and  did  a  right-about-face 
in  the  kind  of  pictures  they  sent  down  here. 
From  then  on,  they  have  been  far  in  the 
lead  in  this  market. 

Some  American  pictures  have  raised 
much  rumpus  in  this  land.  The  latest  ex- 
ample of  the  sort  was  Radio's  "Girl  of  the 
Rio."  Trouble  started  immediately  when 
this  production,  retitled  "La  Paloma"  ("The 
Dove"),  was  exhibited  at  the  Regis  theatre, 
a  large  and  high-class  first-run  house. 
There  were  no  demonstrations  by  the  audi- 
ences, but  the  nationalists  howled  long  and 
loudly  and  so  did  the  newspaper  critics.  The 
objection  was  that  the  picture  offended 
Mexican  dignity,  distorting  Mexican  traits, 
placing  nationals  in  a  bad  light,  and  so  on. 
Although  the  film  had  passed  the  censors, 
the  Mexico  City  authorities,  in  view  of  the 
storm  of  protest  from  the  public,  ordered 
the  Regis  to  quit  exhibiting  it  after  four 
of  the  six  days  it  was  scheduled  to  run. 
Showing  of  the  picture  has  been  prohibited 
in  all  parts  of  Mexico. 

This  was  the  first  incident  of  the  kind  in 


Mexico  in  many  years.  About  a  year  ago 
there  were  protests  against  American  pic- 
tures in  the  form  of  whistling'  and  booing 
to  such  extent  that  the  lights  had  to  be 
switched  on  and  the  police  called  in  two 
large  first-run  Mexico  City  houses.  But 
the  cause  of  that  trouble  was  not  dislike  of 
subject  matter  nor  treatment,  but  because 
the  films  had  too  few  Spanish  titles.  One 
of  the  films,  of  feature  length,  had  only  60 
Spanish  titles.  Greater  clarification  of  what 
it  is  all  about  for  Spanish  speakers  has 
eliminated  repetition  of  such  disturbances. 

There  is  an  element  of  Mexicans  who 
prefer  European  pictures  just  because  they 
are  not  American.  But,  after  all,  such  pro- 
ductions are  judged  solely  on  their  merits. 
Some  pictures  from  abroad  have  inspired 
whistling  and  jeering.  In  discussing  a  Brit- 
ish picture  that  appeared  here  a  while  ago, 
an  educated  Mexican  dismissed  the  subject 
with  the  statement :  "Too  stupid  for  words, 
as  an  Englishman  would  say.  Take  too  long 
to  make  their  points.  American  technique 
is  much  superior."  However,  the  British 
production,  "Atlantic,"  was  an  outstanding 
hit  in  this  country. 

French  and  German  pictures  are  pretty 
well  liked  by  the  better  class  of  people  of 
this  country.  A  Mexican  physician,  with  a 
large  practice,  whose  favorite  amusement 
is  the  pictures,  told  me  that  he  had  seen 
20  times  a  German-made  war  picture  titled 
here  "Four  Infantrymen,"  and  he  had  paid 
for  each  attendance.  His  explanation  was : 
"I  like  realism.  Furthermore,  there  was 
one  scene  which  the  director  very  wisely 
prolonged.  That  was  of  a  girl  singing  at 
a  soldier's  entertainment  back  of  the  lines. 
She  was  fully  dressed,  and  how !  Had  on 
black  silk  stockings  and  snowy,  lacy  under- 
things  and  was  not  afraid  to  show  them." 

First  Mexican  Talker  Liked 

The  first  all-Mexican  talker,  "Santa" 
("Saintess") ,  which  was  directed  by  Anto- 
nio Moreno,  is  evidently  doing  well.  Some 
Mexicans,  however,  say  that  they  don't  like 
it.  Moreno  is  directing  a  companion  talker, 
"Eagles  Before  the  Sun,"  for  the  national 
company  that  made  "Santa."  This  enter- 
prise got  into  action  last  fall  and  has  es- 
tablished studios  here.  It  is  using  a  sound 
system  invented  by  two  Mexican  brothers 
named  Rodriguez. 

The  Mexico  City  civic  government  re- 
cently enacted  a  law,  with  a  view  to  helping 
out  the  infant  national  industry,  which  de- 
mands that  all  exhibitors  show  at  least  two 
reels  of  nationally-made  pictures  a  week. 
Some  exhibitors  are  having  difficulty  in 
complying  with  this  measure,  which  the 
government  promises  strictly  to  enforce,  be- 
cause of  paucity  of  native-made  films.  As 
the  law  merely  specifies  the  showing  twice 
weekly  of  Mexican-made  pictures,  but 
doesn't  specify  the  kind,  most  houses  are 
exhibiting  such  shorts  as  airplane  views  of 
the  towering  volcanic  mountains  back  of 
Mexico  City,  the  inauguration  two  years 
ago  of  President  Pascual  Ortiz  Rubio,  and 
so  on.  Such  subjects  usually  open  an  after- 
noon show  twice  a  week,  but  don't  appear 
at  other  exhibitions. 


General  Theatres 
Net  Loss  $881 ,028 
For  the  Year  1931 

The  annual  report  of  General  Theatres 
Equipment  Corporation  and  subsidiaries, 
for  the  year  ended  December  31,  1931, 
shows  net  loss  of  $881,028,  exclusive  of  an 
estimated  loss  of  $1,098,280  "due  to  trading 
in  Class  A  stock  of  Fox  Film  Corporation 
and  failure  of  brokerage  house."  This  loss 
was  noted  in  the  preliminary  statement  of 
the  year's  activities.  The  item  was  charged 
to  operating  surplus  account. 

The  loss  figure  compares  with  net  profits 
of  $4,454,405  for  the  year  1930. 


The  consolidated  income  statement  of  the 
corporation  for  the  years  1931  and  1930 
compares  as  follows : 

1931  1930 

Net  sales   $10,578,656  $12,050,403 

Costs   and   expenses   10,056,012  10,389,552 


Operating  profit    $522,644  $1,660,S51 

Discount,  int.  and  misc.  life   466,171  573,774 


Total  income    $988,815  $2,234,625 

Other  deductions    305,137  520.346 


Income  of  subsid   $683,678  $1,714,279 

Depreciation    245,303  251.061 

Pfd.  divs.  of  subsid   851  2.049 

Minority  interest    7  1,089 


Inc.   accruing  to   stks.   of  sub. 
cos.  owned  by  Gen.  Theatres 

Corp.    $437,517  $1,460,080 

Other     inc.     of     Gen.  Theatres 

Equipment,  Inc.,  less  exp   2,014.174  4.939,656 


Total  income*    $2,451,691  $6,399,736 

Fixed    charges    of    General  The- 
atres  Equipment    3,332.719  1.945,331 


Net  loss    j$881,028  *$4,454,405 

Preferred  divs   710,397   


Deficit   $1,591,425  j$4.454.405 


*Profit.  tExclusive  of  estimated  loss  of  $1,098,280 
due  to  trading  in  Class  A  stock  of  Fox  Film  Corp. 
and  failure  of  brokerage  house.    J  Surplus. 

Portable  Unit  Marketed 

By  Universal  Sound  Concern 

E.  J.  Dennison,  formerly  laboratory  tech- 
nician and  film  research  engineer  with 
major  distributors,  this  week  joined  the 
American  Steel  Export  Corporation  which 
has  taken  over  Metropolitan  New  York  and 
foreign  distribution  of  a  new  35mm  sound- 
on-film  reproducer  which  will  be  marketed 
by  Universal  Sound  Systems,  of  Philadel- 
phia, manufacturers  and  distributors  of  in- 
dependent theatre  reproducers.  Dennison 
will  handle  sales  of  the  machine,  which  is 
a  DeVry  projector  and  Universal's  own  am- 
plification system.  Universal,  a  subsidiary 
of  Sentry  Safety  Control,  will  distribute  in 
parts  of  the  country  other  than  New  York. 


Powers  Starts  Sales  Drive 

Anticipating  the  return  on  May  31  of  P. 
A.  Powers,  president  of  Powers  Pictures, 
from  a  series  of  conferences  in  London,  Da- 
vid A.  O'Malley,  general  manager,  has  in- 
augurated an  intensive  sales  drive  in  the  18 
exchanges  already  established  for  the  dis- 
tribution of  the  Powers  product. 


86 


MOTION    PICTURE  HERALD 


May    2  8,    193  2 


'HIGHBROW7  PRODUCTIONS-AND  TILLIE 

Preference  Poll  Story  Quotes 
Conspicuous  Women  But  Shop- 
girl Wants  to  Feel,  Not  Think 


The  "National  Movie  Preference  Poll" 
which  is  being  conducted  by  the  Motion  Pic- 
ture Producers  and  Distributors  of  America, 
Inc.,  this  week  issues  a  release  which  affirms 
that  tlx  returns  indicate  that  women,  rather 
than  men,  demand  "highbrow"  entertain- 
ment from  the  screen.  The  official  story 
says: 

Authors,  clubwomen,  society  leaders, 
actresses,  and  other  feminist  leaders,  unite 
in  voting  for  biographical,  educational, 
scientific  and  even  classical  themes  while 
mere  man  seems  content  with  whatever  will 
bring  him  entertainment  and  relaxation. 
The  view  given  by  Joe  E.  Brown,  the 
screen  comedian,  "I  don't  want  to  come 
from  the  theatre  with  more  problems  than 
I  came  in  with,"  is  shared  by  many  promi- 
nent men  in  all  walks  of  life. 

"More  For  Their  Money" 

George  Ade,  who  declares  that  "good 
movie  theatres  are  giving  patrons  more  for 
their  money  than  they  ever  received  before 
inside  the  walls  of  any  playhouse,"  states 
the  case  for  the  men. 

"I  like  any  picture  which  has  entertain- 
ment value  and  does  not  seriously  attempt 
to  set  up  standards  of  living,  over-emphasize 
the  grosser  and  more  fleshly  of  the  sexual 
relations,  insult  the  understanding  or  leave 
a  bad  taste  in  the  mouth,"  the  famous 
humorist  asserts.  "I  like  nonsense  if  it  is 
sheer  nonsense  and  not  nonsense  trying  to 
be  a  carbon  copy  of  reality. 

"Melodrama  is  the  basis  of  all  good  thea- 
tre, whether  you  get  it  from  a  talking  pic- 
ture or  from  living  actors  moving  about 
on  a  lighted  stage.  Melodrama  may  violate 
the  probabilities  and  still  be  acceptable  if  it 
deals  with  emotions  and  impulses  and  deeds 
which  reveal  the  essentials  of  human  nature. 
Love  stories,  even  of  the  super-heated 
variety,  are  welcome  if  they  do  not  dissolve 
into  hasheesh  dreams  of  bare  bosoms,  wet 
lips  and  physical  abandon. 

"The  discriminating  movie  fan  does  not 
demand  sense  or  reason  in  a  picture  if  the 
players  perform  divertingly  and  get  over 
their  effects  by  artistry  instead  of  main 
strength.  Charlie  Chaplin,  Buster  Keaton, 
Jimmy  Durante  and  Laurel  and  Hardy  can 
do  no  wrong  unless  they  offend  that  tender 
organ  known  as  the  stomach." 

As  for  the  Womenfolk — 

Women,  however,  continue  strong  for 
themes  that  deal  with  such  problems  as  war 
and  peace,  patriotism,  civic  righteousness 
and  home  and  family  life. 

Typical  of  this  feminine  vote  is  the  state- 
ment of  Mrs.  Kathleen  Norris,  wellknown 
novelist,  who  feels  that  pictures  should  rep- 
resent the  real  life  persons  live  and  the  real 
problems  people  face.  As  her  own  screen 
favorites  she  chooses,  among  other  themes, 
drama  depicting  spiritual  struggle  and  the 
current  problems  of  social  reform. 


Cornelia  Otis  Skinner,  the  actress,  would 
stress  the  artistic  side  of  motion  pictures, 
while  Nancy  Cox  McCormack,  sculptor  and 
writer,  believes  that  a  taste  for  instructive 
films  can  be  built  up.  Mrs.  McCormack, 
incidentally,  laments  "too  much  crooning  in 
both  movies  and  radio." 

Films  that  instruct  as  well  as  entertain 
are  the  preferences  of  many  women  leaders. 
Elisabeth  Marbury,  member  of  the  Demo- 
cratic National  Committee,  thinks  that  at 
least  one  such  film  should  be  part  of  every 
entertainment  program.  Princess  Catherine 
Radziwill,  society  leader,  urges  that  "movies 
should  be  used  to  educate,  scientific  films 
teaching  the  sciences  and  so  forth. 

Mrs.  Dolly  Gann,  sister  of  Vice  President 
Curtis,  Zona  Gale,  the  author,  Mrs.  William 
Averell  Harriman  of  New  York,  Agnes 
Repplier,  the  essayist,  Mrs.  Margaret 
Sanger,  of  birth  control  fame,  and  Mrs. 
Andrew  Carnegie,  widow  of  the  steel 
magnate,  are  among  the  many  who  vote 
for  serious  problem  plays,  and  inspirational 
and  patriotic  themes. 

Princess  Alexandra  Kropotkin  thinks  the 
screen  has  greater  possibilities  than  the 
theatre,  which  must  "conform  to  Aristo- 
telian laws,"  but  discards  comedy,  saying  its 
"wise  cracks  are  dull  cracks." 

Viscountess  Byng  of  Vimy,  wife  of  the 
great  British  war  leader,  votes  for  classical 
drama  and  tragedy  among  her  other  prefer- 
ences on  the  screen,  and  Mrs.  Conde  Nast, 
wife  of  the  New  York  publisher,  urges 
patriotic  films  with  stirring  music  and 
marches,  believing  that  such  pictures  would 
do  a  great  deal  to  lift  the  spirit  of  depres- 
sion and  show  what  a  great  country  we 
truly  live  in. 

Westerns  Retain  Draw 

Nor  have  Westerns  lost  their  power  of 
attracting  audience  interest,  the  Preference 
Poll  indicates.  Generals  and  poets,  busi- 
ness leaders  and  public  officials,  authors  and 
educators,  are  among  those  who  have  regis- 
tered their  liking  for  the  thundering  stories 
of  the  once  wild  and  woolly  West.  Action 
pictures,  portrayals  of  the  pioneers  who 
conquered  a  continent,  stirring  chase  and 
adventure  on  mountain  and  plain,  retain 
their  spell  upon  all  classes  attending  the 
theatre. 

General  Hugh  L.  Scott,  famous  old  In- 
dian fighter  and  former  Chief  of  Staff  of 
the  United  States  Army,  of  course  puts 
"Westerns"  among  his  first  preferences.  So 
does  General  James  G.  Harbord,  one  of 
the  chief  commanders  of  the  American  Ex- 
peditionary Force. 

Admiral  Cary  T.  Grayson,  physician  to 
three  Presidents  and  Woodrow  Wilson's 
close  friend  and  companion,  lists  them  along 
with  his  love  of  sea  stories,  as  does  also 
Dr.  Rupert  Blue,  former  surgeon  general 
of  the  United  States  Public  Health  Service. 

Governor  James  Rolph,  Jr.,  of  California, 
says  of  thrilling  pictures,  "They  change 
people's  minds  in  these  days  of  stress.  Noth- 
ing sad — no  sorrow — more  thrill." 

Mayors  vote  strongly  for  the  stories  of 


Western  life,  among  them  John  C.  Porter, 
mayor  of  Los  Angeles ;  Victor  J.  Miller  of 
St.  Louis ;  Richard  L.  Metcalfe  of  Omaha, 
and  Charles  E.  Roesch  of  Buffalo. 

Financiers  Like  Them  Too 

Financiers  like  Cleveland  E.  Dodge,  cop- 
per magnate,  and  William  Fellowes  Mor- 
gan, New  York  philanthropist,  enjoy  them, 
as  do  railroad  presidents  such  as  Carl  R. 
Gray,  of  the  Union  Pacific. 

Colonel  Robert  Isham  Randolph,  head  of 
Chicago's  "Secret  Six,"  prefers  the  old- 
fashioned  Westerners. 

Zane  Grey,  author  of  many  "best  sellers" 
on  the  same  topics,  knows  well  enough  that 
the  West  has  lost  its  lure,  though  Owen 
Wister,  author  of  "The  Virginian,"  does 
not  list  cowboy  films  among  his  preferences. 
But  these  other  wellknown  writers  list  them 
high :  Ben  Ames  Williams,  James  B.  Con- 
nolly, Edwin  Lefevre,  Berton  Braley  and 
Hermann  Hagedorn,  biographer  of  Theo- 
dore Roosevelt. 


The  comment  and  material  presented  are 
interesting,  because  as  the  newsmagazine 
Time  remarks,  "navies  make  news."  But  it 
is  also  true  that  mostly  that  which  is  news 
is  concerned  with  the  unusual.  In  this  in- 
stance it  is  the  unusual  woman  who  is 
quoted  in  the  returns  of  the  movie  poll. 
The  conductor  of  the  poll  is  gunning  for 
publicity  space  and  sagely  uses  names  to  get 
it.  Hut  any  showman  will  cast  his  eye  over 
the  names  enumerated  and  know  that  what 
these  erudite,  conspicuous  and  militant 
xuomen  say  they  like  has  nothing  at  all  to  do 
with  Tillie-the-T  oiler ,  the  busy,  yearning 
little  girl  who  supports  the  box  office. 
Tillie  will  cast  her  vote  along  with  Joe 
Brown,  who  does  not  want  to  go  home  from 
the  show  with  any  more  problems  than  he 
had  when  he  started  out  for  the  evening. 
Tillie  wants  action  and  satisfaction.  She 
wants  to  feel,  not  to  think  and  worry  and 
reason.  Women  with  causes,  the  authors 
of  movements,  are  compelled  to  register  in- 
tellectuality when  they  are  put  on  the  spot 
of  a  public  ballot.  Tillie  is  not  on  the  spot 
and  she  can  not  be  put  there.  She  is  not 
name  enough  to  be  news.  But  she  is  the 
cash  customer. — TERRY  RAMSAY E. 


English  Official  Here  to 

Set  American  Distribution 

Hubert  T.  Marsh,  managing  director  of 
British  and  Dominion  Film  Corporation, 
Ltd.,  of  London,  is  in  New  York  arranging 
for  American  distribution  of  the  English 
product.  He  will  remain  at  the  Ritz  Carl- 
ton Hotel  for  about  three  weeks. 

Marsh  claims  two  offers  have  been  made 
for  the  company's  film,  "Good  Night, 
Vienna,"  which  has  had  a  long  run  in  Lon- 
don. He  says  he  has  refused  the  offers 
until  he  can  make  a  deal  for  the  company's 
entire  product. 


May    2  8,    193  2 


MOTION    PICTURE  HERALD 


87 


PASSING  IN  REVIEW 


This  department  aims  to  present  evaluations  of  new 
productions  from  the  viewpoint  of  the  showman,  high- 
lighting elements  of  special  appeal  to  the  public 


Symphony  of  Six  Million 

(RKO  Radio) 
Drama 

This  is  undoubtedly  a  "great"  picture — great 
in  acting,  in  direction,  in  story  and  in  general. 
But  like  "Street  Scene"  you  must  never  lose 
sight  of  the  fact  that  outside  the  largest  cities 
the  average  fan  knows  little  or  nothing  at  all 
about  the  ghetto  or  the  living  conditions  of  the 
New  York  east  side.  Patrons  not  understand- 
ing these  things  are  as  apt  to  doubt  the  authen- 
ticity of  such  shots  as  of  the  over-luxurious 
homes  so  often  pictured  on  our  screens. 

With  these  thoughts  in  mind  you  must  not 
be  carried  off  by  advance  information  about 
this  picture.  Many  were  deceived  on  "Street 
Scene"  and  as  a  result  took  too  much  for 
granted.  They  learned,  to  their  loss  and  dis- 
comfiture, that  this  type  of  picture  must  be 
intelligently  sold  and  along  such  lines  as  will 
best  appeal  in  the  individual  community  being 
sold.  As  a  matter  of  fact,  why  take  chances 
when  you  have  so  fine  a  picture  as  this  one? 
Why  assume  that  your  public  will  immediately 
grasp  the  significance  of  a  plot  among  the 
poorer  classes  of  New  York's  Ghetto?  Sell  it 
along  the  lines  that  will  appeal  to  them.  Sell 
it  on  its  merits.  There  are  certainly  enough 
in  it  to  make  every  lover  of  real  entertainment 
flock  to  your  box  office. 

Its  audience  value  is  what  is  going  to  make 
it  a  successful  engagement  even  more  so  than 
its  advertising  possibilities.  Nine  out  of  ten 
patrons  will  go  out  shouting  its  praises  and 
telling  their  friends  and  neighbors  to  see  it 
without  fail. 

Names  may  not  be  too  numerous  or  strong 
for  most  spots,  but  you  can  surely  play  up 
Ricardo  Cortez  and  Irene  Dunne  and  at  the 
same  time  plug  Gregory  Ratoff  and  Anna 
Appel,  whose  outstanding  characterizations 
will  long  be  remembered  by  your  patrons. 

Read  the  press  book  thoroughly  for  a  com- 
plete synopsis  of  the  story  and  its  highlights. 
See  whether  the  ads  suggested  are  not  good 
for  your  theatre  or  whether  they  can  be  broken 
up  to  suit  your  own  ideas  of  advertising  in 
your  local  newspapers.  You  will  find  many 
good  slants  that  will  materially  aid  you  in 
working  out  your  show-selling  campaign  and 
should  be  productive  of  real  results  at  the  box 
office. 

Perfectly  OK  for  either  the  kids  or  Sundays. 
Nothing  stands  in  your  way  of  making  a  pro- 
fitable run  with  this  picture,  and  if  it  falls  down 
then  we  can  only  attribute  that  to  your  failure 
to  sell  it  the  way  it  should  be  sold.  Take  noth- 
ing for  granted.  Let  them  know  you  are  play- 
ing it  and  why  they  ought  to  flock  to  see  it. 

Smart  advertising  will  produce  the  desired 
results  and  smart  showmanship  will  do  the 
trick. — Lewis. 

Produced  and  distributed  by  Radio.  Directed  by 
Gregory  LaCava,  from  Fanny  Hurst's  story.  Super- 
vised by  Pandro  Berman.  Adaptation  and  dialogue 
by  Bernard  Schubert  and  J.  Walter  Ruben.  Musical 
director,  Max  Steiner.  Film  editor,  Archie  Marshek. 
Cameraman,  Leo  Tover.  Recording  by  George  Ellis 
Release  date,  April  15,  1932.  Running  time,  94 
minutes. 

CAST 

Felix   Ricardo  Cortez 

Jessica   Irene  Dunne 

Hannah   Anna  Appel 

M.ey?r   Gregory  Ratoff 

Birdie   Lita  Chevret 

Magnus   Noel  Madison 

Miss   Spencer   Helen  Freeman 


SHOWMEN'S  REVIEWS 

Beginning  in  this  issue  MOTION  PICTURE  HERALD  applies  to  the 
entirety  of  its  surveys  of  new  product  a  policy  of  endeavoring  to  deal  with 
it  exclusively  in  terms  of  the  interest  of  the  showmen  who  have  that 
product  to  purvey  to  their  customers. 

Some  months  past,  in  one  section  of  the  review  pages,  THE  HERALD 
began  the  presentation,  over  the  signature  of  Mr.  Charles  E.  Lewis,  exhibi- 
tor and  editor  of  the  Managers'  Round  Table  Club  department,  of 
discussions  of  pictures  from  the  box  office  point  of  view  under  the  designa- 
tion of  "showmen's  evaluations."  The  experience  of  those  months  has 
indicated  that  the  sort  of  treatment  described  has  met  the  requirements 
of  our  exhibitor  readers  rather  more  closely  than  any  other  prior  manner  of 
presentation  of  new  product. 

The  essence  of  the  idea  is  that  the  exhibitor  is  concerned  not  so  much 
with  any  critic's  idea  of  "how  good?"  or  "how  poor?"  but  rather  with  the 
question  of  precisely  what  the  product  is  and  what  is  to  be  done  with  it 
when  and  as  it  is  played.  The  exhibitor,  in  general,  is  concerned  with  the 
special  aspects  of  strength  and  of  weakness  in  the  product,  its  appeals  and 
shortcomings,  that  he  may  adequately  deal  with  it  when  he  becomes  its 
sponsor  to  his  public.  This  department,  considerably  amplified  as  to 
personnel  and  equipment,  aims  to  aid  the  exhibitor  as  the  retailer  of  the 
merchandise  concerned. — THE  EDITOR. 


Scarface 

(United  Artists) 


Drama 

According  to  present  trade  reports  it  is  ques- 
tionable just  how  many  states  will  permit  the 
showing  of  this  picture.  But,  perhaps  like 
similar  cases,  it  will  eventually  be  OK  for 
everywhere. 

If  there  are  no  obstacles  in  the  way  of  your 
showing  this  picture  there  is  little  doubt  but 
that  you  can  make  it  as  close  to  a  clean-up  at 
the  b.o.  as  any  other  picture  to  reach  you  in  a 
long,  long  time.  Possessing,  as  it  does,  so 
many  magnetic  selling  angles;  and  being  of 
that  type  of  entertainment  that  seems  to  appeal 
to  the  masses — and  the  classes  too — we  should 
venture  the  opinion  that  where  it  is  properly 
sold  it  will  break  records  without  much  trou- 
ble. 

"Scarface"  may  be  branded  as  cruel,  as 
depressing  or  as  anything  else,  but  it  still  has 
the  box  office  "it"  which  we  are  always  seek- 
ing. Taking  its  very  introduction  after  the 
main  title  wherein  they  tell  you  that  this  is  an 
indictment^  of  gangsters,  dedicating  it  to  the 
hope  that  it  will  in  a  measure  awaken  the  local, 
the_  state  and  the  federal  government  to  drastic 
action,  you  too  can  pick  up  the  threads  right 
there  and  sell  it  just  that  way. 

The  title  is  strong  b.o.  tonic.  Regardless  of 
what  certain  elements  in  your  town  may  think 
of  it  as  entertainment,  regardless  of  the 
adverse  criticism  that  may  come  forth  from 
the  local  newspaper  critics,  it  will  still  send 
the  patrons  home  keenly  conscious  of  the  fact 
that  they  have  been  privileged  to  witness  a 


most  unusual  picture  and  a  terrific  protest 
against  gangster  rule.  If  Paul  Muni  does  not 
mean  much  in  your  town  before  you  show  this 
picture,  rest  assured  he  will  mean  plenty  after 
the  run  is  over.  So  forget  about  "unknown" 
names  and  play  him  right  above  the  title.  Ann 
Dvorak  and  Karen  Morley  can  follow  after. 

Kids  should  not  be  admitted  during  the  run 
of  a  picture  like  this  and  in  every  spot  outside 
the  large  key  cities  it  ought  to  be  shown  away 
from  Sunday. 

As  soon  as  you  get  your  dates  set  (and  you 
might  add  an  extra  day  or  two,  you  may  need 
them)  get  the  press  book  and  comb  it  from 
front  to  back.  Lay  out  a  campaign  that  should 
start  with  a  well-timed  teaser  idea  and  work 
up  to  a  big  climax  on  your  opening  day.  The 
bigger  the  campaign,  the  larger  the  receipts, 
is  our  prediction. — Lewis. 

Produced  by  Howard  Hughes.  Distributed  by 
United  Artists.  Screen  story  by  Ben  Hecht  from 
the  book  by  Armitage  Trail.  Continuity  and  dialogue 
by  Setcn  I.  Miller,  John  Lee  Mahin  and  W.  R. 
Burnett.  Directed  by  Howard  Hawks.  Photography, 
Lee  Garmes  and  L.  W.  O'D'onnell.  Film  editor, 
Edward  Curtiss.  Sound  engineer,  William  Snyder. 
Musical  directors,  Adolph  Tandler  and  Gus  Amheim. 
Production  manager,  Charles  Stallings.  Release  date, 
March  26,  1932.    Running  time,  95  minutes. 

CAST 

Tony  Camonte   Paul  Muni 

Cesca   Ann  Dvorak 

POPPY   Karen  Morley 

L°vo   Osgood  Perkins 

Guarmo   C.   Henry  Gordon 

Rmaldo   George  Raft 

Publisher   Purnell  Pratt 

Angelo   Vince  Barnett 

Mrs.  Camonte   Ines  Palange 

Costillo   Harry   J.  Vejar 

Chief  of  Detectives   Edwin  "Maxwell 

Gaffney   Boris  Karloff 

Managing    Editor   Tully  Marshall 

Pietro   Henry  Armetta 

Epstein   Bert  Starkey 


CO 


MOTION    PICTURE  HERALD 


May    28,  1932 


Two  Seconds 

(First  National) 
Drama 

Herein  are  offered  two  naturals  for  power- 
ful marquee  flash.  In  the  first  place,  the  name, 
Edward  G.  Robinson,  long  since  proved  a  dyna- 
mic box  office  appellation,  highly  capable  of 
standing  alone ;  secondly,  the  title,  which  is 
packed  with  suspense,  loaded  with  potentiality 
of  impending  dramatics. 

The  dramatics  are  there,  even  though  they 
are  all  Robinson's.  But  a  word  of  caution  in 
playing  too  strongly  on  the  suspensive  element 
in  "the"  exploitation',  despite  the  fact  that  the 
title  lends  itself  so  strongly.  The  conclusion 
is  indicated  in  the  opening  sequence,  which  pic- 
tures Robinson  being  led  to  the  electric  chair. 
A  doctor  indicates  that  the  body  will  be  par- 
alyzed when  the  current  goes  on,  but  the  mind 
will  remain  active  for  perhaps  two  seconds. 
Dramatically  strong  is  the  opening,  then  the 
story  cuts  back,  picking  up  what  is  going  on 
in  Robinson's  mind.  He  relieves  the  circum- 
stances leading  up  to  his  sentence — that  is  the 
story.  The  final  sequence  flashes  to  the  death 
chamber  ;  the  current  stops,  watching  reporters 
shudder. 

It  is  strong  medicine,  put  on  effectively.  The 
treatment  is  different,  unusual.  Let  them  know 
it.  That  will  in  all  probability  more  than  com- 
pensate for  the  necessary  weakening  of  the 
suspensive  element.  Once  the  story  begins  to 
move,  Robinson  takes  command,  completely, 
driving  through  a  sharply  dramatic  portrayal 
of  an  honest,  hard  working  riveter,  who  is 
"roped"  by  Vivienne  Osborne,  ably  presenting 
a  dance  hall  woman.  Robinson  reaches  his 
dramatic  height,  and  the  climax  of  the  film 
when  the  court  sentences  him  to  death  for  kill- 
ing her. 

This  is  an  adult  offering,  exclusively,  with 
midweek  perhaps  the  best  playing  time. — C. 
S.  A. 

Produced  and  distributed  by  First  National.  Di- 
rected ly  Mervyn  LeRoy.  Story  by  Lester  Elliott. 
Adapted  by  Harvey  Thew.  Art  director.  Anton  Grot. 
Cameraman,  Sol  Polito.  Film  editor.  Terrill  Morse. 
Release  date.  May  28.  1932.   Running  time.  68  minutes. 

CAST 

John  Allen  Edward  G.  Robinson 

Bud    Preston  Foster 

Shirley    Vivienne  Orborne 

Tony  "   J.   Carroll  Naish 

Bookie    Guy  Kibbee 

Annie    Adrienne  Dore 

Judge    Walter  Walker 

Lizzie    Dorothea  Wolbert 

The  dector    Edward  McWade 

The  warden    Burton  Churchill 

A  college  boy  William  Janney 

Reporter    Lew  Brice 

Reporter    Franklin  Parker 

Reporter    Frederick  Howard 

Landlady    Helen  Phillips 

Fat   girl    June  Gittleson 

Tart    Jill  Dennett 

Tart    Luana  Walters 

Justice  of  peace   Otto  Hoffman 


Reserved  for  Ladies 

(  Paramount) 
Comedy-Drama 

While  it  may  be  true  that  Leslie  Howard 
and  the  others  in  this  English  cast  have  very 
little  drawing  power  for  the  average  American 
theatre  marquee,  it  should  be  kept  in  mind  that 
despite  this  great  handicap  you  have  in  this 
picture  some  fine  entertainment.  We  will 
admit  that  its  greatest  appeal  will  be  to  the 
better  classes  because  like  all  pictures  of  this 
type  it  is  lacking  in  action. 

We  mentioned  one  handicap  in  the  form  of 
names.  Another  is  in  the  title.  Why  they 
called  it  "Reserved  For  Ladies"  will  remain 
one  of  Hollywood's  mysteries.  In  silent  form, 
as  released  some  years  ago  with  Adolphe 
Menjou  in  the  lead,  it  was  considered  a  pretty 
good  picture.  Now  in  dialogue  and  sound  and 
with  an  actor  like  Leslie  Howard,  it  seemed  to 
this  reviewer  that  it  was  even  better.  More 
was  made  of  the  comedy  situations  by  reason 
of  the  dialogue.  But  a  title  like  "The  Grand 
Duchess  and  The  Waiter"  would  probably 
mean  a  whole  lot  more  than  this  one. 

In  support  of  Howard  you  have  a  very  com- 


petent cast  made  up  of  all  English  actors  and 
actresses.  Elizabeth  Allan  is  charming  and  so 
are  the  "King"  and  Miss  Allan's  father,  as 
played  by  George  Grossmith  and  Morton  Shel- 
ton.  But  the  fact  that  they  are  good  in  the 
picture  won't  make  it  any  easier  to  sell  to  the 
customers. 

Audience  value  is  unusually  good.  The  pic- 
ture holds  the  interest  and  runs  along  smoothly 
and  with  many  good  climaxes  to  keep  the  inter- 
est keyed  up  all  the  way  through. 

This  is  purely  adult  entertainment  and  should 
be  sold  as  such.  But  you  have  a  hard  job 
ahead  in  all  but  the  large  key  citv  first-runs. 
The  smaller  towns  and  cities  will  have  to  work 
up  some  sort  of  a  campaign  that  will  be 
designed  to  make  them  want  to  see  this  picture. 
But  if  you  do  succeed  in  getting  them  into  the 
theatre  they  will  be  plenty  pleased  with  what 
you  show  them. — Lewis. 

Produced  and  distributed  by  Paramount.  Directed 
by  Alexander  Korda.  Story  by  Ernest  Vadja.  Cast- 
ing by  Hugh  Perceval.  Release  date,  May  20,  1932. 
Running  time.  71  minutes. 

CAST 

Max   Leslie  Howard 

The  King   George  Grossmith 

Countess  Ricardi   Benita  Hume 

Sylvia   Elizabeth  Allan 

Her  Father   Morton  Selten 

Sir  William  Carter   Cyril  Ritchard 

Breslmayer   Ben  Field 

Octave   Gilbert  Davis 

Duchesse   Annie  Esmone 


Congress  Dances 

(United  Artists— UFA) 
Comedy-Drama 

For  those  theatres  where  the  patronage  is 
made  up  of  the  better  classes,  meaning  the  kind 
of  people  who  like  operettas,  ritzy  shows,  etc., 
this  one  ought  to  get  over  fine.  But  when  you 
start  talking  about  the  average  theatre  in  the 
average  town  or  city  then  you  are  getting  out 
of  the  class  where  this  picture  will  be  appre- 
ciated.   It  is,  in  our  opinion,  a  splendid  picture. 

Keep  in  mind  that,  first  this  is  a  costume 
picture ;  second,  it  is  foreign  made ;  third,  it  is 
over  the  heads  of  most  patrons.  Even  here  in 
New  York  when  we  caught  this  picture  there 
were  all  sorts  of  comment  being  passed  by 
supposedly  hard-boiled  New  Yorkers.  They 
did  not  seem  to  grasp  the  subtle  humor  or 
slants  of  the  story  at  all.  But  of  course,  they 
can  be  classified  differently,  so  maybe  we  had 
better  pass  them  up. 

The  title  can  only  mean  what  you  make  of 
it.  It  possesses  no  b.o.  appeal  except  what 
your  advertising  copy  is  going  to  convey. 
Names  are  negligible  and  for  most  houses  will 
mean  little  or  nothing  at  all.  Yet  they  are  all 
fine  performers  and  give  excellent  accounts  of 
themselves. 

Its  best  bet  is  its  audience  value.  For  the 
type  of  people  who  will  like  this  kind  of  screen 
fare  it  will  be  swell.  For  others  .  .  .  well, 
you'll  have  to  hope  for  the  best  or  sell  it  like 
you've  never  sold  before.  Perhaps  it  will  be 
worth  taking  a  flyer  at  some  totally  different 
slant  in  show-selling  and  mapping  out  a  cam- 
paign that  is  worthy  of  an  attraction  like  this. 

NG  for  kids  and  in  smaller  spots  for  Sun- 
days. But  anyway  it  ought  to  be  played  mid- 
week. Put  your  shoulder  to  the  wheel  by  get- 
ting all  the  information  you  can  via  the  trade 
press  and  the  press  sheets.  Then  push  it  along 
as  something  entirely  different  from  the  gen- 
eral run  of  pictures. — Lewis. 

Produced  by  Ufa.  Distributed  by  United  Artists. 
Directed  by  Charell.  Story  by  Norbert  Falk  and 
Robert  Liebmann.  Cameraman.  Carl  Hoffman.  Run- 
ning time,  83  minutes. 

CAST 

Christel   .'  Lillian  Harvey 

Prince  Metternich   Conrad  Veidt 

The  Countess   Lil  Dagover 

Czar  Alexander  of  Russia   Henry  Garat 

Uralsky   Henry  Garat 

Bibikoff   Gibb  McLaughlin 

P'epi   Reginald  Purdell 

Ambassador  of  Saxony   Eugen  Rex 

Ambassador  of  France   Jean  Dax 

The  Princess   Helen  Haye 

The  Duchess   Olga  Engel 

Finance   Minister   Spencer  Trevor 

Mayor  of  Vienna   Thomas  Weguelin 

Cafe  Singer   Tarquini  d'Or 


Lena  Rivers 

(Tiffany) 
Drama 

Here  is  audience  value  in  a  story  which 
though  'in  minor  respects  bordering  closely  on 
the  melodramatic  and  in  certain  bits  stereotyped 
in  plot  development,  nevertheless  carries  with 
it  an  impression  of  sincerity  which  should 
prove  entertaining  to  audiences.  It  is  perhaps 
best  adapted  to  the  better  type  of  subsequent 
run  house. 

Despite  capable  performances  by  leading 
players  and  adequate  support  throughout,  the 
film  has  very  little  in  the  nature  of  a  marquee 
possibility  in  player  names.  Heading  the  cast 
is  Charlotte  Henry,  who  might  well  be  ex- 
ploited as  new,  and  good.  Her  portrayal  is 
earnest,  sincere,  intelligent.  The  best  names 
in  the  support  are  Beryl  Mercer,  always  to  be 
relied  upon  for  a  feeling  performance  in  a 
character  role ;  James  Kirkwood,  whose  effort 
is  natural,  able.  A  more  or  less  subordinate 
and  unsympathetic  role  is  handled  by  Joyce 
Compton,  whose  name  may  carry  some  weight. 

The  story's  locale  is  Kentucky,  with  several 
race  track  sequences,  well  handled,  supplying 
an  amount  of  action.  A  bit  of  comedy  is  in- 
jected in  the  persons  of  several  colored  lads, 
seen  in  the  paddock  and  about  the  stables.  The 
theme  concerns  the  girl  who  is  taken  in  by  a 
wealthy  uncle  and  made  to  feel  the  fact  that 
her  father  deserted  her  mother.  (A  prologue 
sequence  explained  that  the  mother  died  when 
the  girl  was  born.) 

Though  there  is  nothing  in  the  film  in  the 
least  objectionable  to  the  juvenile,  it  is  likely 
that  they  will  find  little  of  unusual  interest, 
with  the  exception  of  the  racing  sequences. 
Play  it,  otherwise,  in  any  spot.  There  is  noth- 
ing that  bars  it  from  the  week-end. — C.  S.  A. 

Produced  and  distributed  by  Tiffany.  Directed  by 
Phil  Rosen.  Story  by  Mary  J.  Holmes.  Adaptation 
and  dialogue  by  Stuart  Anthony  and  Warren  B.  Duff. 
Photographed  by  Ira  Morgan.  Sound  engineer,  Cor- 
son Jowett.  Release  date,  March  28,  1932.  Running 
time,  67  minutes. 

CAST 

Lena   Rivers   Charlotte  Henry 

Grandmother   Beryl  Mercer 

Mr.  Graham   James  Kirkwood 

Durrie   Graham   Morgan  Galloway 

Caroline   Joyce  Compton 

Mrs.  Nichols   Betty  Blvthe 

Mr.  Nichols   John  St.  Polis 

Curfew   Clarence  Muse 

Grandfather   Russell  Simpson 


The  Woman  In  Room  13 

(Fox) 
Mystery 

What  bounded  like  a  swell  box  office  and 
audience  picture  turned  out  to  be  a  rather  weak 
sister  in  the  line  of  screen  fare.  But  notwith- 
standing its  shortcomings  you  can  still  build 
it  up  to  fairly  satisfactory  receipts  by  reason 
of  intelligent  merchandising. 

The  title  is  the  longest  suit.  It  has  certain 
elements  of  appeal  that  will  attract,  at  the  very 
least,  your  regulars.  So  if  you  want  some 
extra  patronage  you'll  have  to  be  a  good  sales- 
man. In  addition  to  that  title  you  have  names 
like  Elissa  Landi,  Ralph  Bellamy,  Neil  Ham- 
ilton and  Gilbert  Roland,  plus  the  presence  of 
Myrna  Loy.  Surely,  among  that  group  you 
can  find  some  good  bets  for  the  marquee  and 
ad  copy. 

Audience  strength  is  the  short  suit.  It  just 
falls  short  of  sending  them  home  feeling  that 
they  have  seen  a  good  picture.  But  here  again 
you  can  make  up  the  deficit  by  surrounding  the 
feature  with  a  good  supporting  program  of 
short  features  and  rounding  out  a  good  even- 
ing's entertainment. 

It  is  not  advisable  to  make  too  much  of  a 
mystery  out  of  it  because  the  audience  is  well 
aware  of  who  was  in  room  13.  Building  up  a 
campaign  along  the  lines  of  "Who  was  the 
Woman  In  Room  13"  will  leave  an  impression 
that  the  whole  mystery  revolves  about  this 
slant.  It  did  not  strike  us  as  being  of  that 
much  importance.  Better  stick  to  conventional 
lines  and  work  around  the  theme  of  the  story 
wherein  the  divorced  husband  sets  out  to  hurt 


May    2  8,    19  3  2 


MOTION    PICTURE  HERALD 


89 


his  ex-wife  and  her  second  husband.  It  is  more 
apt  to  create  local  interest  than  the  other  angle. 

Of  little  use  on  the  kids'  special  days  but 
otherwise  OK  for  wherever  else  you  want  to 
date  it.  Just  figure  on  making  up  a  good, 
diversified  program  and  sell  the  entire  show. — 
Lewis. 

Produced  and  distributed  by  Fox.  Directed  by 
Henry  King.  Stage  play  by  Samuel  Shipman,  Max 
Marcin,  Percival  Wilde.  Screen  play  by  Guy  Bolton. 
Photographed  by  John  Seitz.  Sound,  W.  W.  Lindsay, 
Jr.  Release  date,  May  15,  1932.  Running  time,  67 
minutes. 

CAST 

Laura   Elissa  Landi 

John  Bruce   Ralph  Bellamy 

Paul  Ramsey   Neil  Hamilton 

Sari  Lodar   Myrna  Loy 

Victor  Legrand   Gilbert  Roland 

Howard  Ramsey   Walter  Walker 

Xonelli   Luis  Alberni 

Andy   Charley  Grapewin 


Riders  of  the  Desert 

(Sono  Art-World  Wide) 
A  Western 

Here  is  a  straight,  dyed-in-the-wool  western, 
with  all  the  trimmings,  including  plenty  of 
hard  riding,  popping  six-shooters,  racing  pur- 
suits through  the  mountains,  and  a  band  of  In- 
dians thrown  in  for  good  measure.  The  story 
is  cut  closely  to  pattern;  the  complications  are 
usual,  the  villain  performs  in  true  western 
fashion.  The  title  is  a  good  western  line,  with 
its  indication-  of  space,  pace,  action. 

Play  this  for  what  it  is  :  a  western,  with  lots 
of  action.  The  picture,  of  course,  most  readily 
adapts  itself  to  those  situations,  neighborhood 
houses  in  particular,  where  the  public  has  its 
quota  of  western  fans  where  the  younger  ele- 
ment of  the  population  can  come  and  get  their 
western  thrills.  The  boys  should  like  the  In- 
dians, who  appear  but  rarely  in  the  1932  ver- 
sion of  the  cowboy  picture,  and  when  they  ride 
to  the  rescue  of  the  sheriff's  party,  about  to  be 
trapped  in  a  canyon  pass,  they  should  stand 
up  on  their  seats  and  howl. 

Give  hard-riding,  handsome  and  acrobatic 
Bob  Steele  the  play,  especially  where  he  has  his 
juvenile  following.  Gertrude  Messenger  makes 
an  at  least  attractive  feminine  lead,  handling 
the  other  half  of  the  romance.  The  entire  cast 
works  hard,  puts  on  a  good  show.  Get  the 
hidden  gold  angle  up  front.  It's  the  reason  for 
it  all.  The  usual  portion  of  impressive  western 
scenery  is  present. — C.  S.  A. 

Produced  and  distributed  by  Sono  Art -World  Wide. 
Directed  by  Robert  N.  Bradbury.  Story  and  adapta- 
tion by  Wellwyn  Totman.  Photographed  by  Archie 
Stout.  Film  editor,  Carl  Pierson.  Release  date,  April 
24,  1932.    Running  time,  59  minutes. 

CAST 

Bob  Houston    Bob  Steele 

Barbara  Reynolds    Gertrude  Messenger 

Slim    Al  St.  John 

Hashknife    George  Hayes 

Houston    John  Elliott 

Capt.  Reynolds   H.  B.  Carpenter 

Gomez   Jose  Dominguez 

Apache  Kid    Greg  Whitespear 

Bucky    Louis  Carver 

Cochimo    Tex  O'Neil 


The  Tenderfoot 

(First  National) 
Comedy 

Wide-mouthed  Joe  E.  Brown  again  demon- 
strates his  ability  to  draw  the  chuckles  and 
laughs,  though  there  may  have  been  more 
laughter-producing  moments  in  some  of  his 
previous  pictures.  Joe  Brown  as  the  tender- 
foot is  a  laugh-getting  title,  and  should  be  a 
patron-getting  title  as  well. 

It  so  happens,  however,  that  the  tenderfoot- 
ing  is  reversed  here.  Instead  of  Brown  being 
the  city  chap  as  tenderfoot  on  a  western  ranch, 
we  have  the  western  rancher,  Brown,  as  ten- 
derfoot in  the  big  city,  which  is  an  amusing 
idea,  and  one  very  much  worth  while  in  the 
matter  of  exploitation.  To  further  enhance 
the  box  office  value,  feature  the  comedian  as  a 
big-time  theatrical  producer  on  Broadway.  He 
is  played  for  a  "sucker,"  but  accidentally  turns 
the  terrible  show  he  has  bought  into  a  sensa- 
tional comedy  and  financial  success. 


Chiefly  aiding  Brown  are  Ginger  Rogers, 
attractive,  always  appealing,  doing  well,  al- 
though her  role  calls  for  but  little  real  effort ; 
Lew  Cody,  tough  producer  who  takes  Brown 
for  a  good  thing,  but  has  to  listen  to  the  last 
laugh. 

Tell  the  prospective  patrons  that  Brown 
rides  down  Broadway  on  the  wagon  of  a  rag- 
picker ;  that  he  goes  gunning  for  the  gang  that 
kidnaps  his  leading  lady ;  that  he  pursues  them 
on  horseback,  roping  the  driver  out  of  his  seat 
at  the  wheel  of  a  car. 

There  has  been  developed  a  yarn  for  the 
comedian  which  gives  him  sufficient  oppor- 
tunity to  display  his  talents,  and  which  keeps 
him  in  the  spotlight  all  the  way.  Play  it  any- 
where and  any  time.  The  youngsters  should 
enjoy  his  cowboy  antics;  their  elders  will  have 
many  a  laugh.  It  is  not  screamingly  funny, 
but  any  set  of  patrons  should  have  a  good 
time.— C.  S.  A. 

Produced  and  distributed  by  First  National.  Di- 
rected by  Ray  Enright.  Story  and  adaptation  by 
Arthur  Caesar,  Monty  Banks,  Earl  Baldwin.  Cam- 
eraman, Gregg  Toland.  Film  editor,  Owen  Marks. 
Art  director,  Esdras  Hartley.  Release  date,  June  11, 
1932.    Running  time,  70  minutes. 

CAST 

Peter  Jones   Joe  E.  Brown 

Ruth    Ginger  Rogers 

Sam  Lehman   Lew  Cody 

Miss  Martin    Vivian  Oakland 

Mack    Robert  Greig 

Patterson    Wilfred  Lucas 

Oscar    Spencer  Charters 

Dolan    Ralph  Ince 

Cafe  maid    Mae  Madison 

Kitty    Marion  Byron 

Waiter    Lee  Kohlmar 

Hebrew    Joe  Barton 

Depot  tart    Edith  Allen 

Depot  porter    John  Larkin 

News-stand  proprietor    Harry  Seymour 

Racketeer   •   Richard  Cramer 

Stage   director    Douglas  Gerrard 

Depot  bum   George  Chandler 

Cafe  cashier    Jill  Dennett 

Actors   Theodore  Lorch,  Alan  Lane 

Actresses  Charlotte  Merriam,  Zita  Moulton 


The  Faithful  Heart 

(Gainsborough  Gaumont) 
Romantic  Drama 

(Seen  in  London) 

This  is  a  sweet,  tender  type  of  story  which 
may  not  appeal  very  much  to  the  tougher  ele- 
ment, but  which,  as  a  follow-up  to  the  senti- 
mental "Michael  and  Mary,"  production,  should 
enhance  the  reputations  of  Herbert  Marshall 
and  Edna  Best,  as  artists,  in  this  type  of  domes- 
tic romance.  It  is  based  on  Monckton  Hoffe's 
play  and  tells  of  the  love  affair  of  a  young 
seaman  and  a  public-house  barmaid. 

The  love  affair  flourishes  during  shore  leave, 
and  the  young  sailor  goes  away  and  almost 
forgets  the  girl,  who,  however,  becomes  the 
mother  of  a  daughter.  In  later  years,  when  the 
sailor  has  transferred  his  services  to  the  army 
and  becomes  a  highly  placed  officer  who  is 
awarded  the  V.  C,  publicity  enables  the  daugh- 
ter to  contact  with  him  and  for  the  first  time 
to  reveal  her  existence  to  him.  Just  as  this 
stage  he  is  engaged  to  a  society  woman,  but  he 
makes  a  clean  breast  of  the  past  and  the  society 
lady  and  her  associates  are  ready  to  overlook 
his  link  with  illegitimacy  so  long  as  it  is  cov- 
ered up  from  the  world,  and  the  girl  is  sent 
abroad.  The  girl,  sensing  that  she  is  in  the  way, 
prepares  to  leave  alone,  but  her  father  follows 
and  they  go  away  together,  the  father  satisfied 
that  in  her  exists  an  unbreakable  link  between 
himself  and  the  "faithful  heart"  of  his  youth. 

Adapted  and  directed  by  Victor  Saville,  it  is 
skilfully  produced  and  general  opinion  at  the 
London  premiere  was  that  this  would  make  an 
even  greater  success  than  "Michael  and  Mary." 

Produced  by  Gainsborough  Pictures.  Distributed 
by  Ideal  (Gaumont  British).  Adapted  and  directed 
by  Victor  Saville. 

CAST 

Waverley  Ango  Herbert  Marshall 

Blackie   Edna  Best 

Miss    Gatterscombe  Mignon  O'Doherty 

The    Major  Lawrence  Hanray 

Diana   Anne  Grey 

Sir  Gilbert  Oughterson  Athole  Stewart 


Olympic  Events 

(MGM) 
Olympic  Talent 

Herein  the  participants  in  the  Olympic 
Games  scheduled  for  Los  Angeles  later  in  the 
year.  Graphically,  actively  recorded  are  feats 
of  prowess  in  the  various  divisions  of  track 
and  field  competition.  Particularly  good  shots : 
pole  vaulting,  hurdle  topping,  relay  racing  and 
the  hammer  throw.  Timely,  the  short  is  well 
executed.  Pete  Smith  offers  the  complemen- 
tary running  fire  of  explanation. — Running 
time,  10  minutes. 


Believe  It  Or  Not 

(Vitaphone) 
Oddities  of  Interest 

Robert  L.  Ripley,  cartoonist,  artist  of  the 
unusual  offers  another  in  his  series  of  oddities, 
current  and  historical.  Certain  of  them  he 
draws,  others  were  camera-recorded  on  one  of 
his  several  expedition.  Best  shots ;  unusual  cus- 
toms of  the  Far  East,  the  construction  of  a 
large  American  flag  with  vari-colored  kernels 
of  corn.  The  appeal  is  wide,  the  execution 
good. — Running  time,  7  minutes. 


Maybe  I'm  Wrong 

(Vitaphone) 
Amusing 

Richey  Craig,  Jr.,  is  sent  by  his  magazine 
editor  chief  to  look  over  a  peculiar  town. 
When  he  arrives  he  runs  into  a  conglomera- 
tion of  "dizziness."  Cabs  drive  into  hotel  lob- 
bies, postmen  tear  up  mail  when  it  fails  to  fit 
into  a  box.  It  is  insanity  complete,  but  makes 
for  an  amusing  short  which  is  definitely  out  of 
the  regular  run. — Running  time,  18  minutes. 


Romance 

(Educational) 
Animated  Laughs 

The  felines  have  a  noisy  synchronized  time 
on  the  back  fence,  with  laughs  well  sprinkled 
throughout.  The  cat  does  a  well  intentioned 
pounce  upon  a  bird,  but  the  winged  tid-bit  is 
part  of  a  weather  vane  atop  the  barn.  Amus- 
ingly animated. — Running  time  7  minutes. 


The  Pooch 

(MGM) 

Juvenile  Amusement 

"Spanky,"  young  gentleman  of  color,  more 
or  less  recent  addition  to  the  Hal  Roach  Our 
Gang  group  of  immature  comedy  players,  takes 
the  spotlight  herein.  Amusing,  lively,  with  that 
appeal  which  is  a  large  part  of  the  screen  work 
of  youngsters,  the  short  is  good.  Spanky  gets 
into  difficulties  with  the  gang,  but  saves  his 
face  and  restores  his  standing,  by  rescuing  the 
dog,  sacred  mascot  of  the  clan. — Running  time, 
20  minutes. 


In  Old  New  Orleans 

(Central  Film) 
Interesting  Travel  Reel 

Philip  Brown's  Central  Film  Company,  New 
York,  has  completed  another  of  its  series  of 
travel  short  reels,  this  one  depicting  the  ro- 
mance and  current  and  historical  interest  of  the 
old  city  of  New  Orleans,  where  a  pleasant  mix- 
ture of  the  old  and  the  new  combine  to  please 
the  travel-lover.  Accompanying  dialogue  de- 
scription of  the  city's  high  spots  is  clear  and 
to  the  point.  Principal  is  distributing  in  certain 
territory. 


Alive  in  every  fibre  of 
her  too-beautiful  body! 


( Jail  alalia 


ONE  woman  among  many  men  in  a  tropical 
wilderness.  Glowing,  high-spirited... with 
a  tumult  of  emotions  pounding  within  her.  Mar- 
ried to  one  man. ..loving  another... desired  by  all. 
Fascinatingly  beautiful,  she  aroused  every  passion 
except  loyalty  among  men.  Such  is  TALLULAH 
in  this  highly  exciting  love-drama  From  last  sea- 
son's best-selling  novel  by  Thomas  Rourke. 
There's  a  ready-made  audience  vitally  eager  to  see... 


9 


WITH 


CHARLES  BICKFORD 


PAUL  LUKAS 


EUGENE  PALLETTE 


A  DRAMATIC  EMOTIONAL  THUNDERBOLT! 
AN  ABSORBING  STORY! 

Great  star  with  proven  box  office  popularity 
and  supporting  cast  which  includes  names  with 
definite  ticket-selling  possibilities  I  Superbly 
directed  by  RICHARD  WALLACE. 


{paramount 


92 


MOTION    PICTURE  HERALD 


May    2  8,    19  3  2 


THEATRE  RECEIPTS 


The  total  of  theatre  receipts  from  182  houses  in  30  key  cities  of  the  country  for  the  calendar  week 
ended  May  21,  1932,  reached  $2,185,535,  indicating  a  drop  of  $166,190  from  the  previous  calendar  week, 
ended  May  14,  when  189  theatres  in  31  cities  reported  a  total  intake  of  $2,351,725.  Only  one  new  high 
individual  house  record  was  established  during  the  more  recent  period,  at  the  Riviera  in  St.  Paul,  with 
MGM's  "Grand  Hotel."  while  12  new  low  individual  house  records  were  noted.  During  the  preceding 
week  two  new  "highs"  and  nine  new  "lows"  were  established. 


(Copyright,  1932:  Reproduction  of  material  from  this  department    without  credit  to  Motion  Picture  Herald  expressly  forbidden) 


Theatres 


Current  Week 


Previous  Week 


Picture 


Gross 


Picture 


Gross 


Albany 

Harm-Bleeker  ..  2,300  25c-40c 

Leland    1,350  20c-25c 

Ritz    1.146  20c-25c 

RKO  Palace  ...  4.000  25c-60c 

Strand    1,900  35c-50c 

Baltimore 

Auditorium    1,600  50c-$1.50 

Europa    267  25c -50c 

Hippodrome    2.250  25c-50c 

Keith's    2,500  25c-50c 

Loew's    Century  3,076  25c-60c 

Loew'i  Parkway  987  15c-35c 

Loew's  Stanley..  3,532  25c-60c 

Loew'i  Valencia  1,487  25c-35c 

New    1,600  25c  -50c 

Boston 

Keith's    2,800  25c-60c 

Keith-Boston    ..  2,500  25c-50c 

Loew'i  Orpheum  3,100  25c- 50c 

Loew's  State  ..  3,700  25c-50c 

Majestic    1,800  50c-$1.50 

Metropolitan  ...  4,350  35c-75c 

Paramount    1,800  25c-50c 

Scollay  Square..  1,800  25c-50c 

Uptown    2,000  25c-60c 

Buffalo 

Buffalo    3,500  30c-65c 

Century    3,000  25c-50c 

Court   Street    ..  1,800  25c 

Erlanger    1,400  50c-$1.50 

Great  Lakes  ...  3,000  25c-50c 

Hippodrome    2,100  25c-35c 

Lafayette    3,300  25c 

Charlotte 

Broadway    1,167  25c-50c 

Carolina    1,441  25c-40c 


"Night  Court"  (MGM)   7.820 

(6  days) 

"Are  You  Listening?"  (MGM)   3.200 

(6  days) 

"Sky  Bride"  (Para.)   1,840 

(3  days) 

"Night  World"  (U.)   1.500 

(3  days) 

"State's  Attorney"  (Radio)   9.100 

(3  days) 

"The  County  Fair"  (Monogram)...  7.280 
(3  days) 

"The  Rich  Are  Always  With  Us"  6.310 
(F.  N.)  (6  days) 


"Symphony  of  Six  Million"  (Radio)  1.800 
(25c-50c) 

"Liebeskommando"   (German)    ....  800 

"Carnival  Boat"  (Pathe)    10.500 

"Scandal  for  Sale"   (U.)   1.600 

(5  days) 

"Sky   Bride"   (Para.)    17,500 

"The   Miracle   Man"    (Para.)   3.900 

"Letty  Lynton"  (MGM)   21.000 

"Misleading  Lady"  (Para.)   2,700 

"Attorney  for  the  Defense"  (Col.)  6,000 

"State's  Attorney"  (Radio)   20.500 

"Vanity    Fair"    (Allied)   20,000 

"Letty  Lynton"   (MGM)   21,500 

"Huddle"    (MGM)   22,003 

"Grand  Hotel"   (MGM)   23.000 

(4th  week) 

"Amateur  Daddy"  (Fox)   3S.00O 

"The  Mouthpiece"  (W.  B.)   16.500 

"The   Miracle   Man"   (Para.)   15,000 

"The  Mouthpiece"  (W.  B.)   13,000 

(25c -50c) 

"The  Rich  Are  Always  With  Us"  30,000 
(F.  N.) 

"The   Misleading  Lady"   (Para.)..  11,500 

"Freaks"   (MGM)    4,000 

(4  days) 

"Grand    Hotel"    (MGM)   13.000 

(2nd  week) 

"Symphony  of  Six  Million"  (Radio)  10,000 

"But  the  Flesh  is  Weak"  (MGM)  8.000 

"The  Final  Edition"   (Col.)   6,000 

"Scandal  for  Sale"  (U.)    2.000 

(3  days) 

"Ladies  of  the  Jury"  (Radio)   1,500 

(3  days) 

"Scarface"    (LT.    A.)   3,500 

(3  days) 

"Are   You    Listening?"    (MGM)..  3.250 
(35c-50c) 


"Letty  Lynton"  (MGM)   11,922 

(6  days) 

"Freaks"  (MGM)    3.860 

(6  days) 

"Famous  Ferguson  Case"  (F.  N.)  3,900 
(6  days) 

"This  is  the  Night"  (Para.)   8.200 

(3  days) 

"Roadhouse  Murder"  (Radio)   7,500 

(3  days) 

"The  Mouthpiece"  (W.  B.)   8,120 

(6  days) 

"Grand    Hotel"    (MGM)   5,000 

(8  days-3rd  week) 

"Soil  is  Thirsty"  (Russian)    800 

and  "Morocco"  (Para.  ret.  engagement) 

"Symphony  of  Six  Million"  (Radio)  12,000 

"This  Reckless  Age"  (Para.)   15,000 

"Rich  Are  Always  With  Us"  ....  18,500 
(W.  B.) 

"When  A  Feller  Needs  A  Friend"  5,000 
(MGM) 

"Night  Court"  (MGM)    18.000 

"Famous  Ferguson  Case"  (F.N.).  3,000 

"This  is  the  Night"  (Para.)   6,500 

"Night  World"   (U.)   19,000 

"Roadhouse   Murder"    (Radio)   20,000 

"The   Wet   Parade"   (MGM)   21,500 

"When  A  Feller  Needs  A  Friend"  22,000 
(MGM) 

"Grand    Hotel"    (MGM)    26.000 

(3rd  week) 

"Sky    Bride"    (Para.)    39,000 

"The  Miracle  Man"  (Para.)    18,000 

(2nd  week) 

"Woman   in   Room   13"    (Fox)   14,000 

"The    Miracle    Man"    (Para.)....  15.000 
(2nd  week) 

"Letty  Lynton"  (MGM)   26,000 

"The  Broken  Wing"  (Para.)   12,000 

"The  Big  Shot"  (Pathe)   1,700 

(4  days) 

"Stepping  Sisters"  (Fox)   1,900 

(3  days) 

"Grand  Hotel"  (MGM)   22,000 

(1st  week) 

"The  Mouthpiece"  (W.  B.)   13.400 

Are  You  Listening?"  (MGM)....  5,000 

'The  Big  Timer"  (Col.)   8,500 

"Man  Wanted"  (W.  B.)    4.000 

(3  days) 

'The  Mouthpiece"  (W.  B.)   3,000 

(3  days) 

'Th2  Miracle  Man"   (Para.)   5,000 

(3  days) 

'Grand    Hotel"    (MGM)   8,000 

(3  days-50c-$1.50) 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  MSI 
to  date) 


High  1-24  "Reducing"    $18,500 

Low  2-13-32  "Tonight  or  Never"   4,820 

High  5-2  "Strangers  May  Kiss"   8,100 

Low  12-26  "Ex-Flame"    2.900 

High  10-31  "East  of  Borneo"   4,950 

Low  4-16-32  "The  Wiser  Sex"   1,830 

High  10-24  "Susan  Lenox"    10.350 

Low  3-5-32  "Fireman,  Save  My  Child"  5.000 

High  10-12  "Two  Hearts  in  Waltz  Time  2,200 

Low   11-30  "Immortal   Vagabond"   450 

High  4-9  "Bachelor  Apartment"    16,080 

Low  2-6-32  "Manhattan  Parade"    4,000 

High  4-11  "Tailor  Made  Man"    30.000 

Low  3-26-32  "The  Wiser  Sex"   16,000 

High  1-30-32  "Emma"    5,600 

Low  1-10  "Lottery  Bride"    3,100 

High  4-11  "Strangers  May  Kiss"    33,500 

Low  12-12  "The  Big  Parade    10,400 

High  1-3  "Going  Wild"    4,500 

Low  6-13  "Too  Young  to  Marry"    2,400 

High  1-10  "Man  Who  Came  Back"....  18,000 

Low  4-30-32  "Cheaters   at   Play"    4,850 

High  12-5  "Frankenstein"    27,000 

Low  3-26-32  "Explorers  of  the  World"  16,000 

High  4-9-32  "Steady  Company"   26,000 

Low  12-26  "The  Deceiver"    16,500 

High  1-24  "Hell's  Angels"    31,500 

Low  3-26-32  "Polly  of  the  Circus"....  18,000 

High  4-11  "City  Lights"    25,000 

Low  7-18  "Man  in  Possession"    19,000 

High  1-31  "No  Limit"    44,500 

Low  7-4  "I  Take  This  Woman"   30.000 

High  1-17  "Right  to  Love"   25,000 

Low  12-26  "His  Woman"    9.500 

High  5-14-32  "The  Miracle  Man"   15,000 

Low  12-26  "X  Marks  the  Spot"   10.000 

High  3-28  "My  Past"    39,500 

Low  3-19-32  "Dancers  in  the  Dark"   17,000 

High  2-14  "Cimarron"    25,600 

Low  3-5-32  "Cheaters  at  Play"   5,800 

High  8-8  "Politics"    35,100 

Low  12-26  "Flying  High"    9,100 

High  2-14  "Free  Love"    26,300 

Low  5-14-32  "Are  You  Listening?"....  5,000 

High  4-11  "Ten  Cents  a  Dance"    24.100 

Low  5-21-32  "The  Final  Edition"    6,000 


May    28,  1932 


MOTION    PICTURE  HERALD 


93 


[THEATRE  RECEIPTS  —  CONT'D  1 


Theatres 

Chicago 

Chicago    4,000  35c-8Sc 

McVickeri    2,284  35c-8Sc 

Oriental    3,940  3Sc-8Sc 

Palace    2,509  35c-85c 

State  Lake  ....  2,776  35c -85c 

United  Artists..  1,700  35c-85c 


Current  Week 


Picture 


Gross 


"The  Rich  Are  Always  With  Us"  33,000 
(F.  N.) 

"Lena  Rivers"  (Tiff.)    18,000 

"Sinners  in  the  Sun"  (Para.)   25,000 

"Roadhouse  Murder"  (Radio)    19,000 

"State'*  Attorney"  (Radio)   12,000 

(25c-60s) 

"Letty   Lynton"   (M,GM)    26,500 


Previous  Week  High  and  Low  Gross 

Picture  Gross      (Tabulation  covers  period  from  January,  MSI 

to  date) 

"Trial   of   Vivienne    Ware"    (Fox)    42,000      High  1-23-32  "Two  Kiiras  of  Women"..  67,000 

Low  7-18  "Women  Love  Once    26,250 

"Strange  Case  of  Clara  Deane"..    24,000      High  2-7  "Doorway  to  Hell"   38,170 

(Para  )                                                    Low  5-21-32  "Lena  Rivers"    18.000 

"Woman  in  Room  13"  (Fox)    ...    23,000      High  3-7  "My  Past"   46,750 

Low  6-27  "Party  Husband"    19,450 

"Devil's    Lottery"    (Fox)                 21,000    .  High  4-2-32  "Cheaters  at  Play"   33,000 

Low  1-3  "Follow  the  Leader"    18,600 

"Symphony  of  Six  Million"  (Radio)    18,000       High  12-12  "Frankenstein"    44,000 

(2nd  week)                                           Low  4-30-32  "Young  America   8,000 

"This  is  the  Night"  (Para.)             11,500      High  3-21  "City  Lights"   46,562 

(2nd  week)                                        '  Low  1-16-32  "Cock  of  the  Air"   13,000 


Cincinnati 


Keith's   

RKO  Albee  .. 

RKO  Capitol  . 
RKO  Family 

RKO  Lyric  , 
RKO  Palace 
RKO  Strand 


1,600  25c-40c 

3.300  35c-75c 

2,000  30c -50c 

1,140  15c-25c 

1,400  30c-50c 

2,700  30c-50c 

1,350  25c-40c 


Cleveland 

Allen    3,300  25c-50c 

Cinema    1,200  35c 

Ohio    1,500  50c-$1.50 

RKO  Palace  ...  3,100  25c-75c 

State    3,400  25c-50c 

Stillman    1,900  25c 

Warners'  Lake..  800  25c-50c 


•The  Big  Timer"  (Col.)   3,800 

•Lena  Rivers"  (Tiff.)    20,000 

'Sinners  in  the  Sun"  (Para.)   8,800 

'Range  Law"  (Tiff.)   1,950 

(4  days) 

'Mounted    Fury"    1,050 

(Sono  Art-World  Wide)  (3  days) 
'Night  World"  (U.)   8,000 

(7  days  and  Sat.  midnite  show) 
'State's  Attorney"  (Radio)   12,000 

(7  days  and  Sat.  midnite  show) 
'When  A  Feller  Needs  A  Friend"  3,200 

(MGM) 


"Letty  Lynton"  (MGM)   18,000 

"Mein  Leopold"  (German)    1,000 

"Grand  Hotel"  (MGM)   17,500 

(3rd  week) 

"Night  World"  (U.)    24,500 

"Sinners    in   the    Sun"    (Para.)...  18,000 

"Sky  Bride"   (Para.)   5.000 

"The  Rich  Are  Always  With  Us"  7.600 
(Para.) 


"Shopworn"    (Col.)    4,100 

"Misleading    Lady"     (Para.)   21,000 

"Without  Honors"  (Artclass) . . . .  2,080 
(4  days) 

"Police  Court"   (Monogram)   1,120 

(3  days) 

"Famous  Ferguson  Case"  (W.B.)  8,000 
(7  days  and  Sat.  midnite  show) 

"The  Wet  Parade"  (MGM)   12,000 

(7  days  and  Sat.  midnite  show) 

"Roadhouse  Murder"  (Radio)   2,600 

(4  days) 

"The  Miracle  Man"  (Para.)   1,400 

(3  days) 

"Scarface"   (U.   A.)    19,000 

"Her  Highness  Commands"  (Ufa)  1,500 
(35c) 

"Grand    Hotel"    (MGM)   20,000 

(2nd  week) 

"The   County    Fair"    (Monogram)  21,000 

"When  A  Feller  Needs  A  Friend"  18,500 
(MGM) 

"Careless  Lady"  (Fox)    5,000 

"The  Mouthpiece"  (W.  B.)   7,000 


High  2-13-32  "Ben  Hur"    5,500 

Low  8-22  "A  Holy  Terror"    2,900 

High  11-14  "The  Spider"    35,000 

Low  5-21-32  "Lena  Rivers"    20,000 

High   10-24  "Susan  Lenox"   18.061 

Low  2-27-32  "Strangers  in  Love"   8,500 

High  2-14  "No  Limit"  and  ) 

"Boudoir  Diplomat"  )   4,275 

Low  8-22  "Lawless  Women  and ) 

"Man  in  Possession"    J   1,990 

High  2-14  "Reducing"    21.308 

Low  5-21-32  "Night  World"    8,000 

High  8-15  "Politics"    29,500 

Low  4-23-32  "It's  Tough  to  be  Famous"  9,000 

High  6-6  "Connecticut  Yankee"    5,970 

Low  8-22  "Honeymoon  Laife"    2,500 

High  1-30-32  "Hell  Divers"    26,000 

Low  4-9  "Ladies'  Man"    12,000 

High  5-2  "Laugh  and  Get  Rich"..   40.00P 

Low  5-21-32  "Sinners  in  the  Sun''   18,000 

High  12-5  "Possessed"    30,0(X 

Low  6-20  "Vice  Squad"    14,001 

High  10-3  "Five  Star  Final"    15,000 

Low  7-4  "Big  Business  Girl"    2.000 


Denver 

Denver    2,300  25c-65c 

Huff'n's  Aladdin  1.500  3Sc-75c 

Huffman's  Rialto     900  20c- 50c 

Orpheum    2,600  25c-65c 

Paramount    2,000  25c-50c 


Des  Moines 

Des  Moines   ...  1,600  25c-60c 

Orpheum    1,776  15c-35c 

Paramount    1,700  25c-60c 

Strand    1,100  20c-35c 


'Letty  Lynton"  (MGM)   13,000 

(8  days) 

'Man  Wanted"  (W.  B.)   5,500 

'The  Devil's  Lottery"  (Fox)   3,500 

(25c-60c) 

'Misleading  Lady"  (Para.)   14,000 

(25c-50c) 

'Scarface"  (U.  A.)   9,500 

'The    Wet    Parade"    (MGM)   8,000 

(25c-60c) 

'State's  Attorney"  (Radio)   7,000 

'Sky  Devils"  (U.  A)    7,000 

(4  days) 

'Trial  of  Vivienne  Ware"  (Fox)..  5,700 
(3  days) 

"Attorney  for  the  Defense"  (Col.)  2,000 
(4  days) 

"Probation"     (Chesterfield)   1,200 

(3  days) 


'The  Greeks  Had  a  Word  For....  9,000 
Them"  (U.  A.)   (6  days) 

"So  Big"  (W.  B.)   6,000 

"Amateur  Daddy"  (Fox)  ».  4,000 

(25c-50c) 

"Symphony  of  Six  Million"  (Radio)  13,000 

"Grand  Hotel"  (MGM)   13,000 

(50c-$1.50) 

"Letty    Lynton"    (MGM)   11,500 

"Night    World"    (U.)   5,500 

(4  days) 

"Carnival   Boat"    (Pathe)   2,000 

(3  days) 

"Amateur   Daddy"   (Fcx)   6,000 

(4  days) 

"Famous  Ferguson  Case"  (W.  B.)  5,000 
(3  days) 

"Beauty  and  the  Boss"   (W.B.)..  2,200 
(4  days) 

"While   Paris   Sleeps"    (Fox)   1,200 

(3  days) 


High  8-8  "Politics"    25.00C 

Low  5-14-32  "Greeks  Had  a  Word  For 

Them"    9,000 

High  4-11   "Connecticut  Yankee"    12,00t 

Low  11-28  "Heartbreak"    3,500 

High  1-10  "Hell's  Angels"    22,000 

Low  4-16-32  "The  Broken  Wing"   7,000 

High  1-30-32  "Emma"    13,000 

Low  9-12  "American  Tragedy"    6,000 

High  2-14  "Cimarron"    18,000 

Low  2-13-32  "Murders  inthe  Rue  Morgue," 

5400 

High  8-29  "Sporting  Blood"  and  1 

"Murder  by  the  Clock"  (....  15,000 

Low  2-13-32  "Hatchet  Man"  ( 

and  "No  One  Man"  f   9,000 

High  5-7-32  "Grand  Hotel"    11,000 

Low  3-28  "Gentleman's  Fate"  ) 

-    and  "Boudoir  Diplomat"  (   1,500 


Hollywood 

Chinese                  2,500  50c-$1.50 

Pan.    Hollywood   3,000  35c-65c 

W.  B.  Hollywood   3,000  35c-50c 


"Grand  Hotel"  (MGM)   33,900 

(3rd  week) 

"Mata  Hari"  (MGM)   8.300 


"The  Rich  Are  Always  With  Us'! 
(F.  N.) 


17,8 


"Grand  Hotel"  (MGM)   33,000 

(2nd  week) 

"One  Hour  With  You"  (Para.)....  12,400 

"The  Crowd  Roars"  (W.  B.)   13,700 

(2nd  week) 


High  7-31   "Trader  Horn"   36,000 

Low  10-31  "Yellow  Ticket"   9,000 

High  4-30-32  "Careless  Lady"    22,400 

Low  2-6-32  "Ladies  of  the  Big  House"  7,000 

High  2-7  "Little  Caesar"    30,000 

Low  11-7  "Honors  of  the  Family"    7.0M 


World  Wide 

-in  Broadway's  Two 


Wcelt  ©f  fun®  $ 


/  / 


STRANGERS 
of  the  EVENING  7 


SAM  BISCHOFF 
PRODUCTION 


with 

ZASU  PITTS 
EUGENE  PALLETTE 
LUCIEN  LITTLEFIELD 
TULLY  MARSHALL 
THEODOR  VON  ELTZ 
MIRIAM  SEEGAR 

Adapted  from  the  hook 
"THE  ILLUSTRIOUS  CORPSE" 
by 

TIFFANY  THAYER 


v-iV,  Hi  1 1  Mlf  j 
•«it;;  %rif  Si-Oi 

*'"  '.  fit f1 


!!  'Jjnin  n 
ii  in- 


A  Tale  of  Terror  and  Tears...  Mys- 
tery and  Mirth... and  Tangled  Loves 


Presented  by 

TIFFANY 
PICTURES 

Owned  and  produced  by 
Quadruple  Film  Corporation/  Ltd. 


HITS  TWICE 

Greatest  Houses 


Two  women  want- 
ed him...  one  For 
Love,  the  other 
for  Money  .  .  . 
but  with  impend- 
ing disaster,  Fate 
laughed  last  .  .  . 
and  best! 


11 


BACHELOR'S 
FOLLY" 


Prom  the  stage  play 
"THE  CALENDAR" 
by 

EDGAR  WALLACE 

Directed  by  T.  HAYES  HUNTER 


HERBERT  MARSHALL 
EDNA  BEST 

GORDON  HARKER 
ANNE  GREY 
NIGEL  BRUCE 

A  Gainsborough  Picture 


96 


MOTION    PICTURE  HERALD 


May    28,  1932 


[THEATRE  RECEIPTS —  CONT'D] 


Theatres 


Current  Week 


Previous  Week 


Picture 


Gross 


Picture 


Gross 


Houston 


Kirby   

Loew'a  State... 
Metropolitan  . . , 
RKO  Majestic  . 


1,654 
2,700 
2,512 
2,250 


25c-50c 
25c-50c 
25c-50c 
25c-50c 


Indianapolis 

Apollo    1.100  25c-50c 

Circle    2,600  25e-50c 

Indiana    3,300  25c- 50c 

Lyric    2.000  25c -50c 

Palace    2,800  25c-50c 

Kansas  City 

Liberty    1.200  50c-$1.50 

Mainstreet    3,049  35c-50c 

Midland    4.000  25c- 50c 

Newman    2,000  35c-50c 

Pantages    2,200  20c-40c 

Uptown    2,200  25c -50c 

Los  Angeles 

Loew'i  State....  2.416  35c-65c 

Orpheura    2.750  35c-65c 

Paramount    3,596  35c-65c 

RKO    2,700  25c-50c 

W.  B.  Downtown  2,400  25c-50c 

W.  B.  Western.  2,400  35c-50c 

Milwaukee 

Garden    1,150  25c 

Palace    2,587  25c -60c 

Riverside    2,180  25c- 50c 

Strand    1.406  25c-50c 

Warner    2,500  25c-60c 

Wisconsin    3,275  25c-65c 

Minneapolis 

Aster                        812  20c-25c 

Century    2.000  50c-$1.50 

Lyric    1,238  20c-40c 

Minnesota    4.000  30c -75c 

RKO  Orpheum  .  2,900  25c-50c 

Shubert    1,600  25c-35c 

State    2J00  25c-50c 

Montreal 

Capitol    2,547  26c-60c 

Imperial                  1.914  15e-40c 

Loew's    3.115  30c-75c 

Palace    2,600  30c -99c 

Princen    2,272  25c-65c 

Strand                     750  15c -50c 


•'Trial  of  Vivienne  Ware"'  (Fox)..  3,500 

'•Huddle"  (MGM)    8.000 

"Sky    Bride"    (Para.)   7,000 

"State's    Attorney"    (Radio)   6,000 

'•Lena  Rivers"  (Tiff.)   4,000 

"Sinners  in  the  Sun"   (Para.)   7,000 

"Symphony  of  Six  Million"  (Radio)  12,000 

"Woman  in  Room  13"  (Fox)   8.500 

"Letty    Lynton"    (MGM)   9,300 

'Grand  Hotel"  (MGM)   7,000 

(2nd  week) 

"State's    Attorney"    (Radio)   20,0:0 

(7  days  and  Sat.  late  show) 

"Huddle"  (MGM)   13.000 

(7  days  and  Sat.  midnite  show) 

"Strange  Case  of  Clara  Dean"   7,000 

(Para.) 

(7  davs  and  Sat.  midnite  show) 

"The  Expert"  (W.  B.)  and   2,500 

"Compromised"  (F.  N.) 

(20c-30c) 

"Lena  Rivers"  (Tiff.)    2.000 

(25c-40c) 


"Trial  of  Vivienne  Ware"  (Fox)..  25.600 

"Symphony  of  Six  Million"  (Radio)  8.500 

"This  is  the  Night"  (Para.)   18,500 

"Young  Bride"  (Pathe)   13,500 

"The  Mouthpiece"  (W.  B.)   13.000 

"The  Crowd  Roars"  (W.  B. )   8.300 

"The   Struggle"    (U.    A.)   2.800 

(25c-50c-4  days) 

"The  Wet  Parade"  (MGM)    6,800 

"State's    Attorney"    (Radio)   7.100 

(8  days) 

"Grand   Hotel"   (MGM)   10.200 

(50c-$1.50) 

"The  Rich  Are  Always  With  Us"  8.500 

(F.  N.)  (9  days) 

"Woman  in  Room  13"  (Fox)   12,300 

"Carnival  Boat"   (Pathe)    50J 

(3  days) 

"Devil's   Lottery"   (Fox)   700 

(4  days) 

"Grand  Hotel"   (MGM)   20.000 

"World  and  the  Flesh"   (Para.)..  1,500 

"Amateur  Daddy"  (Fox)   20,000 

(35c-75c) 

"Symphony  of  Six  Million"  (Radio)  16.000 

"Nur  Am  Rhein"  (State  Rights)..  1,600 

"So  Big"  (W.  B.)   9.000 

'This  is  the  Night"  (Para.)  and..  13,000 
"Disorderly  Conduct"  (Fox) 

"Soyons  Gais"  (French)    6,303 

"Are  You   Listening?"   (MGM)...  14,500 

'Tarzan.  the  Ape  Man"  (MGM)..  12,500 

(2nd  week) 

"Symphony  of  Six  Million"  (Radio)  9,001 

"Fireman.  Save  My  Child"  (F.N.)  3.800 
and  "Hatchet  Man"   (F.  N.) 


"This  is  the  Night"  (Para.)   4,500 

"Letty    Lynton"    (MGM)   8,800 

"Scarface"    (U.    A.)   14,000 

"Destry  Rides  Again"  (U.  )   7,000 


"Trial   of  Vivienne   Ware"    (Fox)  4,000 

"Famous  Ferguson  Case"  (F.  N.)  5,000 

"World  and  the  Flesh"  (Para.)..  8,000 

"Destry  Rides  Again"   (U.)   8,500 

"Night  Court"   (MGM)   7,800 

"Grand  Hotel"  (MGM).......   14,000 

(1st  week) 

"Night  World"  (U.)   15,000 

(7  day  and  Sat.  late  show) 

"Night  Court"  (MGM).   15,000 

(7  days  and  Sat.  midnite  show) 

"Amateur  Daddy"  (Fox)   9,000 

(7  days  and  Sat.  midnite  show) 

"Fanny  Foley  Herself"  (Radio)....  4,000 
and  "The  Tip  Off"  (Pathe) 

"Careless  Lady"  (Fox)   4,200 

"Tarzan,  the  Ape  Man"  (MGM)..  32,500 

"Girl  Crazy"   (Radio)   11,700 

"World  and  the  Flesh"  (Para.)....  15,000 

"Vanity  Fair"   (Allied)    9,000 

"So  Big"  (W.  B.)   12,200 

"Famous  Ferguson  Case"  (W.  B.)  9,300 

"The  Final  Edition"  (Col.)   5,300 

"Night   Court"    (MGM)   7,500 

(25c-65c) 

"Roadhouse   Murder"   (Radio)   6,000 

(5  days) 

"Young  America"  (Fox)   4,500 

"Famous    Ferguson    Case"    (F.N.)  7,200 
(5  days) 

"Letty  Lynton"  (MGM)   16,300 

"Racing  Youth"  (U.)    750 

(3  days) 

"Beauty  and  the  Boss"  (W.  B.)..  800 
(4  days) 

"Lena  Rivers"  (Tiff.)   2,000 

"Letty  Lynton"  (MGM)   24,000 

"Scandal  for  Sale"  (U.)   15,000 

"This  is  the  Night"  (Para.)   8,000 

"The  Mouthpiece"  (W.  B.)  and..  12,500 
"Man  Wanted"  (W.  B.) 

"Le  Cordon  de  Bleu"  (Para.)   6,000 

"Scandal  for  Sale"  (U.  )   15,000 

"Tarzan,  the  Ape  Man"  (MGM)  ..16,000 

(35c-99c-lst  week) 

"Hotel  Continental"  (Tiff.)  and..  10,000 
"Nice  Women"  (U.) 

"Shanghai  Express"  (Para.)  and..  4.400 
"Play  Girl"  (W.  B.) 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1131 
to  date) 


High  5-7-32  "Grand  Hotel"    15,000 

Low  3-26-32  "Daneers  in  the  Dark"....  3,000 

High  5-2  "Trader  Horn"    WJOO 

Low  6-27  "Five  and  Ten"    5,000 

High    5-14-32    "Scarface"    14,000 

Low  7-25  "Secret   Call"    6.500 

High  2-14  "Cimarron"    18.000 

Low  1-16-32  "Girl  of  the  Rio"   2,000 

High  6-13  "Daddy  Long  Legs"   10.000 

Low   12-26  "Surrender"    3,300 

High  2-14  "Cimarron"    13,000 

Low  8-22  "Traveling  Husbands"   4,000 

High  1-17  "Her  Man"    25.000 

Low  5-14-32  "World  and  the  Flesh"....  8,000 

High  1-10  "Under  Suspicion"   13,000 

Low  9-12  "East  of  Borneo"    5,750 

High   5-2  "Trader   Honf"    22,000 

Low  4-16-32  "Are  You  Listening?"   6,500 

High  1-9-32  "Peach  O*  Reno"    25.500 

Low  4-23-32  "Scandal  for  Sale"   12,000 

High  1-23-32  "Hell  Divers"    30,400 

Low  5-9  "Quick  Millions"    7,500 

High  2-27-32  "Shanghai  Express"   25.000 

Low  5-21-32  "Strange  Case  of  Clara  Dean"  7,000 

High  1-10  "Girl  of  Golden  West"    8.000 

Low  5-21-32  "Lena  Rivers"    2,000 

High  10-25  "Susan  Lenox"    39,008 

Low  3-5-32  "The  Silent  Witness"   6,963 

High  1-9-32  "Frankenstein"    34,000 

Low  12-26  "Heaven  ott  Earth"    6,500 

High   10-31   "Beloved   Bachelor"   41,000 

Low  2-6-32  "Tomorrow  and  Tomorrow"  7,500 

High  1-9-32  "Men  of  Chance"   22,100 

Low  2-6-32  "The  Secret  Witness"    7,000 

High  2-7  "Little  Caesar"    27,000 

Low  4-23-32  "Destry  Rides  Again"   6,208 

High  2-20-32  "The  Guardsman"    2,000 

Low  4-18  "Men  Call  It  Love"    900 

High  5-30  "Kiki"    4.000 

Low  1-24  "Men  on  Call"    1,200 

High  6-27  "Daddy  Long  Legs"   32,000 

Low  12-19  "His  Woman"    18,000 

High  12-14  "Cimarron"    30.000 

Low  3-26-32  "Prestige"    12,000 

High   1-2-32   "Sooky"    10,000 

Low  14-18  "Body  and  Soul"    6.000 

High  1-10  "Just  Imagine"    18,000 

Low  12-25  "The  Guardsman"  ) 

and  "The  Tip-Off"    J   8,000 

High   1-17   'Office   Wife"    10.000 

Low  12-26  "Mad  Parade"  and  ) 

"Reckless  Living"  )   2,800 

High  4-2-32  "Fireman,  Save  My  Child"  16,500 

Low  7-18  "Stepping  Out"    9,000 

High  4-2-32  "One  Hour  With  You"....  19,500 

Low  12-26  "The  Yellow  Ticket"    10,500 

High  4-1  "City  Lights"   22,500 

Low  7-18  "Colonel's  Lady"    7,200 

High   2-14   "London    Calling"  J 

and  "Sisters"  f   5,200 

Low  6-27  "East  Lynne"  and  ? 

"Can  Love  Decide?"  )   3,000 


This  is  Tom  Brown  himself  (that's  ^ 

his  real  name)  playing  the  part  of  "Tom 

Brown"  in  one  of  the  most  stirring  pictures  ever  made. 

He  goes  to  Culver... rebels... fights... loses... wins... and  gives  you 
a  climax  that  will  rip  the  mortgage  off  your  theatre!  And  look  at  the  cast 
Director  William  Wyler  had  to  play  with: 


There's  SLIM  SUMMERVILLE. 
There's  H.  6.  WARNER. 
There's  BEN  ALEXANDER. 
There's  ANDY  DEVINE. 


There's  RICHARD  CROMWELL 
There's  RUSSELL  HOPTON. 
There's  SIDNEY  TOLER. 
There's  WILLARD  ROBERTSON. 


TOM  BROWN 
OF  CULVER 

Story  by  George  Green  and  Dale  Van  Every.  Directed  by  William  Wyler. 
Presented  by  CARL  LAEMMLE  -  -  Produced  by  CARL  LAEMMLE,  Jr. 


98 


MOTION    PICTURE  HERALD 


May    2  8,    193  2 


[THEATRE  RECEIPTS  — CONT'D] 


Theatres 


Current  Week 


Previous  Week 


Ptetun 


Grass 


New  York 

Astor                      1,120  50c-$2.00 

Cameo                      549  25e-75c 

Capitol    4,700  35c-$1.50 

Embassy                   598  25c 

Mayfair    2,300  35c-85c 

Paramount    3.700  40c-$1.00 

Rialto   ,.  1.949  40c-$1.00 

Rivoli    2,103  40c-$1.00 

Roxy    6,200  35c-$1.50 

Strand   3,000  35c-85c 

Winter  Garden..  1.493  25c-$l.O0 

Oklahoma  City 

Capitol    1,200  10c-50c 

Criterion    1,700  10c-50c 

Liberty    1,500  10c-35c 

Mid-West    1,500  10c-50c 

Omaha 

Orpheum    3,000  25c -50c 

Paramount    2.900  25c-60c 

State    1,200  15c-35c 

World    2.500  25c -40c 

Ottawa 

Avalon                      990  10c-35c 

Capitol    2.592  15c-60c 

Centre    1.142  15c-60c 

Imperial    1,091  10c-50c 

Regerrt    1.225  15c-60c 

Rideau    1.000  10c-35c 


Philadelphia 

Arcadia                    600  50c 

Chestnut    1,300  50c-$1.50 

Earle    2,000  25c-65c 

Fox    3,000  35c-75c 

Karlton    1,008  40c-50c 

Keith's    1,800  30c-50c 

Maitbaum    4,800  35c-75c 

Stanley    3,700  35c-75c 

Stanton    1.700  25c-*5c 


"Grand    Hotel"    (MGM)   23,140 

(5th  week) 

"Siberian  Patrol"  (Amkino)   6,500 

"When  A  Feller  Needs  A  Friend"  86,208 
(MGM) 

All  Newsreel    6,643 

"State's  Attorney"  (Radio)   17,500 

(2nd  week) 

"Sinners   in  the   Sun"   (Para.)   47,200 

"Strange  Case  of  Clara  Deane'..  6,950 
(Para.)    (2nd  week) 

"Congress  Dances"  (U.  A.)   22,100 

"No  Greater  Love"  (Col.)   30,200 

"The  Rich  Are  Always  With  Us''  19,869 
(F.  N.) 

"The  Mouthpiece"  (W.  B.)   31,825 

(5th  week) 

"The   Mouthpiece"   (W.   B.)   4,200 

"Letty    Lynton"    (M(GM)   6,000 

"Devil's    Lottery"    (Fox)   900 

(3  days) 

"Famous  Ferguson  Case"  (F.  N.)  1,000 
(4  days) 

"Tne  Rich  Are  Always  With  Us"  5,000 
(F.  N.) 


'Symphony  of  Six  Million"  (Radio)  10,000 

:'The    Wet   Parade"    (MGM)   2,000 

(3  days) 

'It's  Tough  to  be  Famous"  (F.N.)  2,000 
(4  days) 

'She  Wanted  A  Millionaire"  (Fox)  1,300 
and    "Cheaters    at    Play"  (Fox) 


'Alias  the  Doctor"  (F.  N.)  and.... 
'The    Misleading  Lady"  (Para.) 


6,000 


"Steady  Company"  (U.)  and   1,000 

"Man   Who  Played  God"  (W.  B.) 
(3  days) 

"Polly  of  the  Circus"  (MGM)  and  1,000 
"Gold  Diggers  of  Broadway"  (W.  B.) 

"Lady3Panniford's  Folly"  (British)  7,000 
(6  days) 

"Corsair"   (U.  A.)    4.900 

(6  days) 

"Destry  Rides  Again"  (U.)   1,700 

(3  days) 

"Man   Wanted"   (W.   B.)   1,500 

(3  days) 

"This  is  the  Night"  (Para.)   2.900 

(3  days) 

"The  Mouthpiece"  (W.  B.)   2,100 

(3  days) 

"Alias  the  Doctor"  (F.  N.)  and....  2,000 
"Shows  of  Shows"  (revival) 
(3  shows) 

"Silent  Witness"  (Fox)  and    1.600 

"Show  of  Shows"  (revival) 
(3  days) 

"Sky   Devils"   (U.   A.)   2,000 

(6  days) 

"Grand  Hotel"  (MGM)"   18,000 

(6  days-4th  week) 

"Girl  Crazy"  (Radio)   16,000 

(6  days) 

"Woman  in  Room  13"  (Fox)   22,000 

(6  days) 

"The  Mouthpiece"  (W.  B.)   4,500 

(6  days) 

"Love  Affair"   (Col.)    6,500 

(6  days) 

"So  Big"  (W.  B.)   37,000 

(6  days) 

"Symphony  of  Six  Million"  (Radio)  13,000 
(6  days) 

"Sky  Bride"  (Para.)    8,000 

(6  days) 


"Grand    Hotel"    (MGM)   24,100 

(4th  week) 

"The  Soil  is  Thirsty"  (Amkino)..  5,400 

"Letty  Lynton"  (MGM)   68,000 

(2nd  week) 

All    Newsreel    6,981 

"States    Attorney"    (Radio)   28,000 

(1st  week) 

"World  and  the  Flesh"  (Para.)..  65,400 

"Strange  Case  of  Clara  Deane"..  12,500 
(Para.)   (1st  week) 

"The  Miracle  Man"  (Para.)   8,300 

(3rd  week) 

"Young   America"    (Fox)    38,000 

"Strange  Love  of  Molly  Louvain"  17,471 
(F.  N.) 

"The    Mouthpiece"    (W.   B.)   24,321 

(4th  week) 


'Symphony  of  Six  Million"  (Radio)  4,200 

'Grand  Hotel"  (MGM)   10,000 

(50c-$1.50) 

'Racing  Youth"  (U.)   1,000 

(3  days) 

"Destry  Rides  Again"  (U.)    1,300 

(4  days) 

"Trial   of   Vivienne   Ware"    (Fox)  4,250 


"Hotel   Continental"    (Tiff.)   10,000 

"Letty  Lynton"  (MGM)   7,500 

"Grand    Hotel"    (MGM)   6.500 

(50c-$1.50) 

"Sky  Devils"  (U.  A.)  and   6,000 

"Beauty  and  the  Boss"   (W  B.) 

"Michael  and  Mary"  (U.)  and   1,250 

"Play  Girl"  (W.  B.) 
(3  days) 

"Alias  the  Doctor"  (F.  N.)  and...  1,100 
"Devil's  Lottery"  (Fox) 
(3  days) 

"Sunshine  Susie"  (British)   9,200 

(6  days) 

"Girl  of  the  Rio"  (Radio)  and....  4,800 
and  "Too  Many   Cooks"  (Radio) 
(6  days) 

"X  Marks  the  Spot"  (Tiff.)   1,700 

(3  days) 

"A  Woman  Commands"  (Radio)...  1,800 
(3  days) 

"The  Crowd  Roars"  (W.  B.)   2,200 

(3  days) 

"Are  You  Listening?"  (MGM)...  2,700 
(3  days) 

"The  Passionate  Plumber"  (MGM)  1,600 

and   "After   Tomorrow"  (Fox) 
(3  days) 

"Fireman,  Save  My  Child"  F.N.) . .  1,900 
and  "Rebound"  (Pathe) 
(3  days) 


"One  Hour  With  You"  (Para.)....  2,800 
(6  days) 

"Grand  Hotel"  (MGM)   20,000 

(6  days — 3rd  week) 

"World  and  the  Flesh"  (Para.)....  17,000 

(6  days) 

"While  Paris  Sleeps"  (Fox)   19,000 

(6  days) 

"Rich  Are  Always  With  Us"....  4.900 

(W.  B.)   (6  days) 

"The  Final  Edition"  (Col.)   7,000 

(6  days) 

"Two  Seconds"  (F.  N.)   41,000 

(6  days) 

"The  Mouthpiece"  (W.  B.)   13,000 

(6  days— 2nd  week) 

'Scandal  for  Sale"  (U.)   9,000 

(6  days) 


High  and  Low  Gross 

(Tabulation  corrara  period  Iran  January,  mi 
to  date) 


High   1-2-32   "Hell   Divers"   24,21a 

Low  11-14  "The  Champ"    lt,75» 

High  1-9-32  "Mata  Hari"    110,466 

Low  12-19  "Flying  High"    48,728 

High  1-3  NewsreeU    9727 

Low  5-21-32  Newsreels    6,643 

High  12-12  "Frankenstein"    53300 

Low   4-30-32   "Cohens   and   Kellys  in 

„                               Hollywood"   7,600 

High  2-7  "Finn  and  Hattie"   ".  85,900 

Low  12-26  "Heaven  on  Earth"    35,700 

High  2-27-32  "Shanghai  Express"   64.600 

Low  6-27  "Dracula"  and  ) 

„.            "Hell's   Angels"    J   4,500 

High  1-9-32  "Dr.  Tekyfi  and  Mr.  Hyde"  67,100 

Low  12-19  "The  Struggle"   14,100 

High    1-2-32    "Delicious"    133,000 

Low  3-5-22  "Cheaters  at  Play"    30,000 

High  1-17  "Little  Caesar"    74,821 

Low  4-2-32  "The  Missing  Rembrandt"..  t,tH2 

High  9-19  "Five  Star  Final"    59.7B 

Low  6-6  "Maltese  Falcon"    16,692 

High  2-7  "Illicit"    1L080 

Low  4-30-32  "World  and  the  Flesh"  ....  3,408 

High  2-21  "Cimarron"   15,500 

Low  12-5  "Consolation  Marriage"    4,400 

High  1-24  "Un.ler  Suspicion"    7,200 

Low  6-20  "Big  Fight"  and  ) 

"Drums  of  Jeopardy"  J   W 

High  9-19  "Young  as  You  Feel"   11,000 

Low  4-30-32  "Scandal  for  Sale"...".   3,709 

High  2-14  "Cimarron"    25,550 

Low  5-7-32  "Scandal  For  Sale"    9,500 

High  3-19-32  "Broken   Lullaby"    16,250 

Low  5-21-32  "Wet  Parade"  and  ) 

"It's  Tough  to  be  Famous"  )    4,000 

High  3-14  "Trader  Horn"   10,000 

Low  5-21-32  "She  Wanted  A  Millionaire"  ) 

and  "Cheaters  at  Play"  }  1,300 

High  4-11  "Men  Call  It  Love"    16.000 

Low  11-28  "The  Cisco  Kid"    4.500 


High  1-2-32  "Sidewalks  of  New  York"l 

and  "Viennese  Nights"  and  \  3,700 
"Alexander  Hamilton"  J 

Low  6-27  "My  Past"  and  ) 

"Fifty  Million  Frenchmen"  1  ....  1,900 

High  5-16  "Devil  to  Pay"    6,300 

Low  1-3  "Sunny"    2,900 

High  5-9  "Trader  Horn"   7,000 

Low  3-26-32  "The  Expert"  and  ) 

"Working  Girls"      J   2,200 

High  1-23-32  "Suicide  Fleet"  and) 

"Dance  Team"         1   6.200 

Low  12-26  "Cuban  Love  Song"! 

and  "His  Women"  J   3,900 


High  12-17  "The  Guardsman"    6,500 

Low  4-30-32  "Beast  of  the  City"   1,900 

High  1-2-32  "Makers  of  Men"   27,000 

Low  11-28  "Touchdown"    13,000 

High  2-7  "Matf  Who  Came  Back"   40,000 

Low   3-26-32  "Shop  Angel"    17,000 

High  5-2  "City  Lights"    8,000 

Low  3-21   "Resurrection"    3,000 

High  1-30-32  "Arrowsmith"    27.000 

Low  5-21-32  "Love  Affair"    6,500 

High  1-2-32  "Her  Majesty,  Love"    65,000 

Low  10-24  "24  Hours"    28,000 

High  12-19  "Frankenstein"    31,000 

Low  7-25  "Rebound"    8,000 

High  3-21  "Last  Parade"   16,500 

Low  2-27-32  "Men  In  Her  Life"    7.000 


Calling  Car  32 


Murder  in  Stockyards ! 


Police  to  the  Rescue! 


TIE  UP  TIGHT  WITH 
YOUR  POLICE 

on  the  sizzling  story  which  not 
only  glorifies  the  cops  but  shows 
in  a  startling  way  how  they  use 
radio  to  lick  the  crooks.  The  critics 
say  it's  a  natural  and  we  admit  it! 

RADIO 
PATROL 


With  Robert  Armstrong,  Lila  Lee,  June  Clyde, 
Russell  Hopton,  Andy  Devine.  Produced  by 
Carl  Laemmle,  Jr.,  from  the  story  by  P.  J. 
Wolfson  and  Allen  Rivkin.  Directed  by  Ed- 
ward L.  Cahn.  Presented  by  Carl  Laemmle. 


100 


MOTION    PICTURE  HERALD 


[THEATRE  TECEITTS CONT'D  1 


May    28,  1932 


Theatres 

Portland,  Ore. 

Fox  Paramount.    3.068  25c-60c 

Hamrick's  Music   1,800  25c-35c 
Box 

Oriental                  2,040  25c-35c 

Rialto   1,400  25c-35c 

RKO   Orpheum     1.700  25c-50c 

United   Artists..      945  25c-35c 

Providence 

Fays    1.600  15c-50c 

Loew's  State  ..  3,800  15c-50c 

Majestic    2,400  15c-50c 

Paramount    2,300  15c-50c 

RKO  Albee  ....  2,300  lSc-50c 

RKO  Victory  ..  1.600  10c-35c 

St.  Paul 

Paramount    2,300  2Sc-S0c 

Riviera    1,300  25c-S0c 

RKO  Orpheum  2.600  25c-50c 

Tower    1.000  15c-25c 

San  Francisco 

California    2,315  50c- $1.50 

El  Capitan   ....  3.100  25c-60c 

Filmart  Foreign  1.400  35c-50c 
Talkies 

Fox    4.600  35c -60c 

Golden  Gate  ...  2,800  25c-60c 

Orpheum   3,000  25c-50c 

Paramount    2,670  25c-60c 

United   Artists.  1,200  25c-60c 

Warfield    2,700  35c-60c 

Warners    1,385  35c- 50c 

Seattle 

Blue   Mouse              950  15c-25c 

Fifth  Avenue...  2.750  35c-75c 

Liberty    2,000  10c-25c 

Music  Box                950  25c-75c 

RKO  Orpheum..  2,650  25c-75c 

Toronto 

Imperial    3,444  15c-80c 

Loew's    2,088  15c-75c 

Shea's    2,600  15c-75c 

Royal    1,600  50c-$l  50 

Tivoli    1,600  15c-60c 

Uptown    3,000  15c-65c 

Washington 

Columbia    1,232  25c-60c 

Earle    2,323  25c-60c 

Fox    3,434  25c-60c 

Metropolitan   ...  1,833  25c-60c 

Loew's  Palace...  2,363  25c-60c 

Rialto   1,940  25c-60c 

RKO  Keith's  ...  1,832  25c-60c 


Current  Week 


Previous  Week 


Picture 


Gross 


Picture 


Gross 


"This  is  the  Night"  (Para.)   14,000 

"Play   Girl"   (W.   B.)   4,500 

(15c-25c) 

"So  Big"   (W.   B.)  '   5.000 

"Sky    Bride"    (Para.)   2,400 

"State's    Attorney"    (Radio)   10.000 

"But  the  Flesh  is  Weak"  (MGM)  2.600 

"Young  America"  (Fox)   8,500 

"Huddle"  (MGM)    14,500 

"The  Mouthpiece"  (W.  B.)  and...  11,000 
"The  County  Fair"  (Monogram) 

"Sinners  in  the  Sun"  (Para.)   11,000 

"State's  Attorney"  (Radio)   8,500 

"The  Local  Bad  Man"  (Allied)....  1,800 
and  "Roadhouse  Murder"  (Radio) 

"Letty    Lynton"    (MGM)   8.500 

"Grand  Hotel"  (MGM)   15,000 

(50c-$1.50) 

"Symphony  of  Six  Million"  (Radio)  13.000 

"Lena  Rivers"  (Tiff.)    2.300 

"Grand  Hotel"  (MGM)   35,000 

"Arsene  Lupin"  (MGM)   13,300 

"Students  Song  from  Heidelberg"  2.01)0 
(German) 

"Man  Wanted"  (W.  B.)   47,000 

(50c-$1.00) 

"Vanity  Fair"  (Allied)   10.000 

"Symphony  of  Six  Million"  (Radio)  7.500 

"So  Big"  (W.  B.)   13.000 

"Scarface"  (U.  A.)   12,500 

(3rd  week) 

"Misleading  Lady"  (Para.)   20,000 

"The  Mouthpiece"  (W.  B.)   11,500 


"Famous  Ferguson  Case"  (F.  N.)  3,700 

"World  and  the  Flesh"  (Para.)....  13,500 

"The  Local  Bad  Man"  (Allied)....  5,500 
and  "The  Dragnet  Patrol"  (Action) 

"It's  Tough  to  be  Famous"  (F.  N.)  6,500 

"The  Office  Girl"  (Radio)   13.300 

"Amateur  Daddy"   (Fox)   18,500 

(6  days) 

"Sky  Devils"  (U.  A.)   12,500 

(6  days) 

"Broken    Wing"    (Para.)   12,000 

(6  days) 

"Grand   Hotel"   (MGM)   15,000 

(6  davs-2nd  week) 

"Devil's   Lottery"    (Fox)   10,500 

(6  days) 

"Sunshine   Susie"    (British)   11.500 

(6  days-3rd  week) 

"Grand  Hotel"   (MGM)   16,500 

(50c-$1.50) 

"The  Mouthpiece"  (W.  B.)   13.500 

"The  Woman  in  Room  13"  (Fox)..  18,000 

"Wayward"    (Para.)   3,500 

"Letty  Lynton"  (MGM)   19,000 

(35c-50c) 

"Night  World"  (U.)    3.000 

"State's  Attorney"  (Radio)   10,000 

(?nd  week) 


"Amateur  Daddy"  (Fox)   14,000 

"The  County  Fair"  (Monogram)..  4,000 

"Rich  Are  Always  With  Us"....  6,300 
(F.N.) 

"Wayward"  (Para.)    2,650 

"Symphony  of  Six  Million"  (Radio)  10,200 

"Disorderly  Conduct"  (Fox)   3,000 

"While  Paris  Sleeps"  (Fox)   8,000 

"Night  Court"  (MGM)   17,800 

"Alias  the  Doctor"  (F.  N.)  and  9,000 
"Man  Wanted"  (W.  B.) 

"The  Miracle  Man"  (Para.)   5,000 

"Night  World"   (U.)   11,000 

"Partners"  (Pathe)    2,200 

"Sky  Bride"  (Para.)   8,000 

"This  is  the  Night"  (Para.)   5.000 

"Scandal  for  Sale"  (U.)   14,100 

"Behind  the  Mask"  (Col.)   2,000 

"Beast  of  the  City"  (MGM)   12,000 

"Der  Grosse  Tenor"  (Ufa)   2,000 

"Letty   Lynton"    (MGM)   43,000 

(35c-90c) 

"The  Big  Timer"  (Col.)    11,000 

"Night  World"   (U.)    5,000 

"Wet  Parade"   (MGM)   14,000 

"Scarface"  (U.  A.)   18,500 

(2nd  week) 

"World  and  the  Flesh"  (Para.)..  17,500 

"The  Crowd  Roars"  (W.  B.)   5,250 

(2nd  week) 

"Three  Wise  Girls"  (Col.)   3.700 

"Trial  of  Vivienne  Ware"  (Fox)..  12,000 

"Ex-Bad  Boy"  (U.)  and   5,000 

"The  Drifter"  (Capital) 

"Scarface"  (U.  A.)   6,000 

(2nd  week) 

"Lena  Rivers"  (Tiff.)   15,000 

"This  is  the  Night"  (Para.)    20,000 

(6  days) 

"But  the  Flesh  is  Weak"  (MGM)  10,000 
(6  days) 

"Play    Girl"    (W.    B.)   13,500 

(6  days) 

"Grand   Hotel"    (MGM)    16,500 

(6  days-lst  week) 

"Girl   Crazy"   (Radio)   8,500 

(6  days) 

"Sunshine  Susie"  (British)    13,000 

(6  days— 2nd  week) 

"Night  Court"   (MGM)   6,500 

(2nd  week) 

"Rich  Are  Always  With  Us"   20,000 

(W.  B.) 

"Cheaters  at  Play"  (Fox)   13,500 

"Famous  Ferguson  Case"  (F.  N.)  5,000 

"Sky  Bride"  (Para.)   15,000 

"The  Doomed  Battalion"  (U.)   6,000 

(2nd  week) 

"Vanity  Fair"   (Allied)    4,500 

(5  days) 

"States  Attorney"  (Radio)   4,500 

(2  days-lst  week) 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1131 
to  date) 


High  1-3  "Paid"    26,000 

Low  5-23  "Young  Sinners"    11,000 

High  3-21  "Trader  Horn"   12,000 

Low  5-21-32  "Sky  Bride"    2,400 

High  2-14  "Cimarron"    2U,0uii 

Low  5-23  "Iron  Man"    8,500 

High  1-10  "Hell's  Angels"    12,500 

Low  3-5-32  "Shanghai  Express"   2.500 

High  2-7  "Inspiration"    25,500 

Low  3-26-32  "The  Passionate  Plumber"  8,500 

High  1-30-32  "Union  Depot"   11,200 

Low  12-26  "Her  Majesty,  Love"  and ) 

"Under  Eighteen"            J..  5.10C 

High   3-14   "Unfaithful"    14,000 

Low  8-8  "Secret  Call"   4,500 

High  3-19-32  "Behind  the  Mask"    15,800 

Low  7-4  "Sweepstakes"    3,200 

High  2-14  "Last  Parade"    11.000 

Low  11-21  "Way  Back  Home"    1.500 

High  8-22  "Smiling  Lieutenant"    12,000 

Low  1-17  "Paid"    7,000 

High  5-21-32  "Grand  Hotel"    15.000 

Low  1-17  "Just  Imagine"   1,500 

High  2-14  "Cimarron"    28,000 

Low   1-30-32   "Forbidden"    10,000 

High  10-3  "Penrod  and  Sam"    4.000 

Low  1-24  "Along  Came  Youth"    1,000 

High  8-15  "Daddy  Long  Legs"    16.750 

Low  5-14-32  "Beast  of  the  City"   12,000 

High  1-3   "Lightning"    70,000 

Low  2-20-32  The  Guardsman"    29,000 

High  7-11  "Lawless  Woman"    20,000 

Low  7-4  "Lover  Come  Back"    9,500 

High  12-12  "Frankenstein"    23,000 

Low  5-14-32  "Night  World"    5,000 

High  1-9-32  "The  Champ"    35,600 

Low  7-18  "Women1  Love  Once"    10,000 

High  3-14  "Parlor,  Bedroom  and  Bath"  28,000 

Low  1-30-32  "X  Marks  the  Spot"   15,000 

High  3-26-32  "Fireman,  Save  My  Child"  19,000 

Low  11-28  "I  Like  Your  Nerve"    4.000 

High  4-18  "Trader  Horn"    17,000 

Low   1-2-32  'The   Boudoir  Diplomat"..  7.000 

High  1-10  "The  Lash"    11,500 

Low  5-14-32  "Ex-Bad  Boy"  ) 

and  "The  Drifter"       j   5,000 

High  2-28  'City  Lights"    14,000 

Low  2-6-32  "High  Pressure"    5,500 

High  10-31  "Spirit  of  Notre  Dame"....  18,000 

Low  3-21  "Kept  Husbands"    10,000 

High  3-5-32  "Shanghai  Express"   25,500 

Low  6-20  "Always  Goodbye"    13.000 

High  4-18  "City  Lights"    22,000 

Low  12-19  "Ben   Hur"    9,500 

High  11-14  "Skyline"    16,500 

Low  6-27  "Painted  Desert"   10,000 

High  2-28  "Cimarron"    19,500 

Low  11-14  "The  Mad  Genius"    7,500 

High  4-25  "Don't  Bet  On  Women"  ...  14.000 

Low  10-17  "Ten  Nights  in  a  Barroom"..  8,300 


102 


MOTION    PICTURE  HERALD 


May    28,    193  2 


PCCDWCTICNS  IN  WORK 


TITLE 

WRITER  AND  DIRECTOR 

CAST 

STAGE  OF 
PRODUCTION 

ALLIED 

(Tec-Art  Studios) 

"The  Stoker" 
COLUMBIA 

Story  by  F.  Hugh  Herbert.    Director:  Chester 
Franklin. 

Monte  Blue,  Dorothy  Burgess. 

Shooting 

"Hollywood  Speaks" 

Story  by  Norman  Krasna,  Jo  Swerling.  Director: 

Eddie  Buzzell. 

Genevieve    iobin,    Fat   O  Bnen. 

Shooting 

"McKenna  of  the  Mounted" 

Story  by  Harold  Shumate,  Randall  Faye,  Stuart 
Anthony.     Director:     D.    Ross  Lederman. 

Buck  Jones. 

Shooting 

"The  Murder  Express"  • 
FOX 

Story    by    Isadore    Bernstein.     Director:  Ben 
Stoloff. 

Ben  Lyon,  Barbara  Weeks. 

Shooting 

"The  First  Year" 

Story    by    Lynn    Starling.      Director:     W.  K. 
Howard. 

Janet   Gaynor,   Charles  Farrell. 

Shooting 

"Burnt  Offering" 

Written  by  staff.   Director:  Frank  Lloyd. 

Elissa  Landi,  W^m.  Von  Brinkin,  Melvyn  Douglas. 

Shooting 

METRO-GO  LDWYN-MA  Y  ER 

"Red  Headed  Woman" 

Written  by  staff.    Director:    Jack  Conway. 

Jean  Harlow,  Chester  Morris,   Lewis  Stone. 

Shooting 

"Public  Life" 

Story  by  staff.     Director:    Charles  Brabin. 

Lionel  Barrymore,   Karen  Morley,   Nils  Asther. 

Shooting 

"Speak  Easily" 

"Story  by  staff.    Director:    Edward  Sedgwick. 

Buster  Keaton,  Jimmy  Durante. 

Shooting 

MONOGRAM 

"Honor  of  the  Mounted" 

Story  and  direction  by  Harry  Fraser. 

Tom  Tyler. 

Shooting 

PARAMOUNT 

"Love  Me  Tonight" 

Story  by  Samuel  Hoffenstein.    Director:  Rouben 
Mamoulian. 

Maurice  Chevalier,  Jeanette  MacDonald. 

Shooting 

"Gates  of  Hollywood" 

Story  by  Sam  Mintz,  Arthur  Kober  and  Walter 
De  Leon.    Director:    William  Beaudine. 

Stuart  Erwin,  Frances  Dee,  Zasu  Pitts. 

Shooting 

"The  Sporting  Widow" 

Story  by  M.  S.  Boylan.  Harvey  Gates.  Directors: 
Harry    Wagstaff   Gribble,   Alexander  Hall. 

Alison  Skipworth,  Robert  McWade,  George  Barbier. 

Shooting 

"The  Challenger" 

Story  by  Grover  Jones,  W.  S.  McNutt.  Director: 
Stephen  Roberts. 

Geo.  Bancroft,  Wynne  Gibson,  Charles  Starrett. 

Shooting 

"Million   Dollars  Legs" 

Story   by   Henry   Myers,   Nick   Barrows.  Di- 
rector: Eddie  Cline. 

Jacx  Uakie,   W.  C  fields. 

Shooting 

"The  Man  From  Yesterday 

Story  by  Oliver  H.  P.  Garrett.    Director:  Bert- 
hold  Viertel. 

Claudette  Colbert,  Clive  Brook. 

Shooting 

"Devil  and  the  Deep" 

Story    by    Benn    W.    Levy,    Harry  Hervery. 
Director:  Marion  Gering. 

Tallulah  Bankhead,  Gary  Cooper. 

Shooting 

RKO-RADIO 

"Kong' 

Storv   by    J.    A.   Creelman.     Director:  Merian 
C.  Cooper. 

Joel  McCrea,   Fay  Wray,   Gustav  von  Seyffertitz. 

Shooting 

"The  Most  Dangerous  Game" 

Story    by    James    Creelman.     Director:  Ernest 
Schoedsack. 

Leslie  rJanks,  Joel  McCrea. 

Shooting 

TTTF  A  WV 

I  tr  r  AiH  T 

"Hell  Fire  Austin" 

Story    by    Betty    Burbridge.     Director.  Ernest 
Sheldon. 

Ken  Maynard. 

Shooting 

UNITED  ARTISTS 

"Rain" 
UNIVERSAL 

Story  by  Maxwell  Anderson.    Director:  Lewis 
Milestone. 

Joan  Crawford,   Walter  Huston. 

Shooting 

"Brown  of  Culver" 

Story    by    George    Green,    Tom  Buckingham. 
Director:    William  Wyler. 

Tom  Brown,  H.  B.   Warner,  Slim  Summerville. 

Shooting 

The  Old   Dark  House 

Story  by  Beim  W.  Levy.  Director:  James  Whale 

Boris  Karloff,  Lilian  Bond. 

Shooting 

"Jungle  Mystery" 

Story  by   George   Plymton,   Basil  Dickey,  Ella 
O'Neill,  Joe  Roach.    Director:    Ray  Taylor. 

Cecelia  Parker,  Carmelita  Geraghty. 

Shooting 

"Kings  Up" 

Story    by    Richard    Schayer,    Jack  Natteford. 
Director:  Kurt  Neumann. 

Tom  Mix. 

Shooting 

WARNER-FIRST  NATIONAL 

"The  Crooner" 

Story    by    Charles    Kenyon.      Director:  Lloyd 
Bacon. 

David   Manners,   Ann  Dvorak,   Ken  Murray. 

Shooting 

"Life  Begins" 

Story  bv  Earl  Baldwin.    Directors:  James  Flood. 
Elliott  Nugent. 

Loretta   Young,    Hardie   Albright,    Eric    Linden,  Aline 
McMahon. 

Shooting 

"Children  of  Pleasure" 

Story  by  Larry  Baretto,  Earl  Baldwin.  Director: 
Wm.  Dieterle. 

Ruth  Chatterton,   George  Brent. 

Shooting 

"Tiger  Shark" 

Story  by  Wells  Root.    Director:   Howard  Hawks. 

Edward    G.    Robinson,    Zita  Johann. 

Shooting 

"Cabin  in  the  Cotton" 

Story  by  Paul  Green.    Director:  Michael  Curtiz. 

Richard  Barthelmess,  Bette  Davis,   Dorothy  Jordan. 

Shooting 

WARNER  BROTHERS 

"Blessed  Event" 

Story   by   Howard    Green.     Director:    Roy  Del 
Ruth. 

Lee  Tracy,  Mary  Brian. 

Shooting 

"One  Way  Passage" 

Story  by  Joe  Jackson,  Wilson  Mizner.  Director: 
Tay  Garnett. 

Kay  Francis,  William  Powell. 

Shooting 

"Two  Against  the  World" 

Story  by  Marian  Dix,  Jerome  Horwin,  Sheridan 
Gibney.    Director:  Archie  Mayo. 

Constance  Bennett,  Neil  Hamilton. 

Shooting 

Ihe  First  Produced  BoohofWfannlhayei 


We  have  just  completed  a  picture  called  "STRANGERS  OF  THE 
EVENING"  with  a  remarkable  cast. 

This  picture  is  the  greatest  audience  picture  that  has  been  produced  in 
the  past  two  years.  It  has  the  laughs  of  a  Harold  Lloyd  comedy,  it  has  the 
thrills  of  "Dracula,"  it  has  the  mystery  of  "The  Bat."  These  elements  have 
never  been  more  successfully  combined  with  an  original  idea  than  by  the  fore- 
most American  author,  Tiffany  Thayer. 

The  writer  has  previewed  "STRANGERS  OF  THE  EVENING"  in  the 
West,  at  the  Leimert  Theatre,  Los  Angeles,  Cal.,  and  in  the  East  at  the 
Proctor's  Theatre,  Yonkers,  New  York,  and  if  you  don't  believe  this  is  one  of 
the  greatest  audience  pictures  ever  made,  call  up  the  Manager  of  either  house. 

Here's  our  answer  for  something  new;  something  novel  and  enter- 
taining. Don't  turn  your  back  on  a  box  office  picture.  This  business  is  suf- 
fering from  "ordinary"  pictures.  Here's  a  picture  that  is  unusual.  Here  is  a 
picture  that  has  the  box  office  drag  of  the  biggest  of  pictures. 

Are  you  going  to  sit  idly  by,  or  are  you  going  to  grab  "STRANGERS 
OF  THE  EVENING"  and  put  it  over  for  all  it  is  worth?  Be  a  showman- 
give  your  people  something  new.  This  is  it.  If  there  is  a  doubt  in  your  mind 
after  screening  this  picture,  show  it  to  an  audience  and  let  them  decide. 
Nobody  in  this  business  is  qualified  to  tell  what  the  public  wants  today.  Let 
your  audience  be  their  own  judge.    There  are  too  many  of  us  trying  to  figure 


out  entertainment  for  the  people  and  getting  nowhere — the  public  know  what 


TRANGERJ 


OF  THE 


EVENING 


Owned  and  Produced  by 

UADRUPLE  FilmCorp.Ltd. 


PRESENTED  BY   TIFFANY  PICTURES 


104 


MOTION    PICTURE  HERALD 


May    28,    I  932 


JENKINS*  CCLyUM 


Film  Exhibit  a  Feature  at 

Atlantic  City's  Steel  Pier 

The  Hollywood  Motion  Picture  Exhibit 
will  be  a  feature  of  the  summer  attractions 
at  the  Steel  Pier  at  Atlantic  City  again  this 
year.  Every  phase  of  the  industry  is  cov- 
ered in  what  is  generally  considered  a  valu- 
able piece  of  "fan"  exploitation.  It  is  esti- 
mated that  more  than  2,000,000  visitors  see 
the  displays  each  year. 

The  exhibit  this  year  has  been  augmented 
by  various  new  attractions,  including  wax 
figures  of  certain  stars.  The  exhibit  is 
supervised  by  Ed  Corcoran  of  the  Para- 
mount-Publix  publicity  staff.  All  major 
distributors  are  cooperating. 


Use  of  "Revival  Night"  in 

Publix  Houses  Seen  Success 

The  use  of  the  "revival  night"  in  Publix 
neighborhood  theatres  is  pointed  out  as  hav- 
ing resulted  in  a  marked  improvement  in 
business,  in  an  article  in  the  circuit's  house 
organ. 

Numerous  specific  instances  were  cited 
where  the  addition  of  an  "old  favorite"  on 
the  revival  night  jumped  the  house  gross 
far  above  the  average  figure  for  the  particu- 
lar performance  prior  to  the  introduction  of 
the  new  policy. 


Regis  Toomey  in  Burr  Series 

Forced  temporarily  to  decline  a  ten 
weeks'  appearance  tour  which  was  offered 
him  by  Paramount  Publix,  Regis  Toomey 
instead  will  be  starred  in  a  series  of  four 
features  by  the  C.  C.  Burr  organization. 
Toomey  will  start  on  the  tour  immediately 
following  the  completion  of  his  agreement 
with  Burr. 


Schulberg  Coming  East 

B.  P.  Schulberg,  managing  director  of  the 
Paramount  studio,  leaves  Hollywood  this 
week  to  attend  the  graduation  of  his  son, 
Seymour,  from  the  Deerfield  Academy, 
Deerfield,  Mass.  He  will  return  to  the  Coast 
in  about  two  weeks. 


New  Series  for  Rin-Tin-Tin 

Nat  Levine,  president  of  Mascot  Pictures 
Corporation,  has  signed  with  Lee  Duncan, 
owner  of  Rin-Tin-Tin,  for  the  famed  dog 
to  appear  in  a  series  of  Mascot  feature*- 
"Robin  Hood.  Jr.,"  will  be  the  first. 


Supreme  Screen  Names  Fier 

Jack  Fier  of  Los  Angeles  has  been  ap- 
pointed Supreme  Screen  Service  represent- 
ative for  the  California,  Denver  and  Wash- 
ington territories.  He  will  operate  local 
offices  in  Seattle,  Los  Angeles  and  Denver. 


Roland  to  Produce  Film 

George  Roland,  producer,  has  signed 
Joseph  Greenberg,  member  of  the  Jewish 
Art  Theatre  to  play  the  lead  in  a  produc- 
tion as  yet  untitled.  Roland  will  direct  for 
Standard  Film  Company. 


Publicity  Man  to  Marry 

Melvin  H.  Heymann,  on  the  staff  of  the 
MGM  home  office  publicity  department,  will 
be  married  on  June  2  to  Cecil  Gansler  of 
Newark.  A  Bermuda,  honeymoon  will  fol- 
low. 


Sherm  Fitch,  branch  manager  for  RKO 
at  Sioux  Falls,  South  Dakota,  is  a  dyed-in- 
the-wool  golf  hound.  W  hen  we  were  telling 
him  last  summer  about  the  number  of  fish 
we  caught  up  in  Minnesota,  he  said  to  us : 
"Now  don't  try  to  feed  me  that  kind  of 
stuff,  you're  a  liar."  And  we  replied: 
"Well,  Sherm,  we're  both  mathematicians, 
and  the  only  difference  between  us  is  that 
when  we  are  telling  about  our  fishing  we 
employ  addition,  and  when  you  are  telling 
about  your  golf  you  employ  subtraction. 
You  say  you  are  shooting  four  when  in 
reality  you  are  lying  four.  As  a  matter  of 
fact  you  are  lying  most  of  the  time."  And 
he  said:  "Well,  probably  you  are  correct. 
Get  vour  clubs  and  let's  go." 

V 

Do  you  know  that  a  political  convention 
is  composed  of  the  biggest  bunch  of  moral 
cowards  in  the  world?  The  Republican 
convention  in  Lincoln  last  week  shied  the 
Eighteenth  Amendment  and  endorsed 
Hoover  and  his  administration  and  then 
gave  Senator  George  W.  Norris  a  strong 
endorsement  after  he  had  fought  ever\r  Re- 
publican President  since  he  has  been  in  the 
senate  and  had  already  declared  he  would 
support  Roosevelt.  While  they  were  about 
it  they  should  have  gone  ahead  and  en- 
dorsed the  Democratic  party  and  made  a 
good  job  of  it.  It  is  said  that  God  hates  a 
coward,  and  if  that  is  true.  St.  Peter  won't 
give  a  lot  of  these  politicians  a  pleasant 
look. 

You  watch  both  conventions  in  Chicago 
next  June  straddle  the  prohibition  question. 
Both  parties  could  straddle  the  Panama 
Canal  and  never  rip  a  seam. 

V 

In  a  speech  delivered  at  a  meeting  of 
the  Academy  of  Motion  Picture  Arts  and 
Sciences  in  Hollywood  recently,  Mr.  Jack 
L.  Warner  lifted  the  lid  and  blew  the  foam 
off  when,  among  other  things,  he  said : 

"It  is  a  fact  that  when  a  man  who  thinks 
he  is  doing  well  in  another  line  of  business 
or  profession  at  $60  a  week  gets  one  smell 
of  celluloid  he  wants  $500  or  more.  There 
is  no  reason  for  the  difference." 

Mr.  Warner  should  be  commended  for 
giving  voice  to  a  truth  that  should  have 
been  broadcast  some  years  ago.  We  would 
like  to  ask  just  where  the  fault  lies  for  the 
unreasonable  pyramiding  of  salaries  beyond 
any  sense  of  reason.  Certainly  the  public 
has  not  been  clamoring  for  it.  Our  six  years 
of  traveling  among  exhibitors  has  probably 
given  us  as  wide  a  personal  acquaintance 
with  exhibitors  as  any  man  in  the  business, 
and  we  can't  recall  a  single  one  who  has 
sat  up  nights  worrying  for  fear  he  would 
not  contribute  his  share  toward  palatial 
residences,  yachts  and  trips  to  Europe  and 
Monte  Carlo,  but  rather  his  attention  has 
been  centered  on  his  overdrafts. 

We  can  recall  some  years  ago  when  the 
press  agents  bass  drummed  one  star's  salary 
at  $1,500,000  a  year,  and  that  publicity  be'- 
came  a  sore  spot  among  those  who  were 
playing  his  pictures  at  a  loss. 

It  didn't  help  to  cure  this  any  when  a 
star's  salary  recently  was  published  at 
$30,000  a  week.  Can  you  imagine  an  exhibi- 
tor's feeling  when  he  read  that  statement 
after  he  had  played  her  pictures  at  no  profit, 


and  even  at  a  loss?  Is  it  any  wonder  that 
independent  exhibitors'  organizations  have 
been  formed  for  their  own  protection,  and 
even  their  own  existence? 

The  bidding  of  the  various  companies 
against  one  another  for  stars  has  put  the 
skids  under  this  business  and  run  hog  wild 
without  sense  or  reason.  Someone  ought  to 
tell  the  truth  about  this. 

It  is  going  to  be  pretty  difficult  to  make 
the  public  believe  that  any  "$60  a  week" 
man  or  woman  is  worth  more  to  the  picture 
business  than  the  President  is  worth  to  the 
whole  United  States,  or  the  combined  Su- 
preme Court  is  worth  to  the  Department 
of  Justice. 

The  broadcasting  of  these  unreasonable 
salaries  creates  a  prejudice  in  the  public 
mind,  and  to  claim  that  a  star  drawing 
$10,000  a  week  is  worth  more  at  the  box 
office  than  if  he  or  she  were  drawing  $500 
or  $1,000  is  a  lot  of  bunk.  As  a  matter 
of  fact,  when  the  public  is  informed,  the 
reverse  is  true,  and  the  wonder  is  that  pro- 
ducers have  not  found  this  out  before.  Be 
it  remembered  that  we  are  talking  from  the 
standpoint  of  the  public  and  the  exhibitors. 
If  we  were  a  star  we'd  take  all  they'd  pay 
us.  But  if  we  were  a  producer  we'd  have 
something  to  say  about  the  salary. 

We  believe  we  speak  for  ten  thousand  in- 
dependent exhibitors  when  we  say  that  if 
any  executive  and  his  company  can  succeed 
in  bringing  salaries  and  other  unreasonable 
expenses  down  to  a  reasonable  basis,  he 
and  his  company  will  receive  the  undying 
gratitude  of  all  of  them.  And  we  might  add 
also  that  there  are  some  leaks  up  at  the 
top  of  the  barrel  that  ought  to  be  plugged, 
too. 

V 

Do  you  know  that  you  can  talk  a  per- 
fectly well,  sound  man  into  believing  he  is 
sick?  If  three  or  four  fellows  ask  him 
what's  the  matter  with  him  and  tell  him  he 
is  looking  bad,  by  the  time  he  goes  three 
blocks  they  will  have  to  call  an  ambulance 
for  him.  That's  what  we  are  doing  right 
now  with  this  depression  talk.  People  to- 
day don't  know  what  hard  times  are. 

We  used  to  wheel  brick  in  a  brickyard 
twelve  hours  a  day  for  $1.20  a  day  and 
board  our  self.  Today  if  they  offer  some 
stars  less  than  ten  thousand  a  week  they 
are  highly  insulted.  We  used  to  shoot  ducks 
and  geese  on  Beaver  lake  with  an  old 
"Zulu"  and  we  took  home  ducks  and  geese, 
too.  We  used  to  fish  for  bullheads  in  the 
Kankakee  river  with  a  willow  pole  and  a 
cotton  line.  Today  nothing  less  than  a  fifty 
dollar  rod  and  reel  will  satisfy.  We  have 
seen  the  time  when  a  plate  of  sowbelly  and 
beans  looked  like  a  Wampas  banquet. 

We  have  broken  prairie  with  two  yoke 
of  oxen.  Today  we  get  up  on  the  tractor 
and  step  on  the  gas  and  away  we  go.  We 
will  admit  that  it  is  a  little  tough  to  have 
to  content  ourselves  with  a  Buick  when  we 
wanted  a  Cadillac  or  Lincoln.  Back  in 
Mother's  time  she  made  the  girls'  gowns; 
today  they  have  to  get  them  in  Paris.  Let's 
forget  this  hard  times  talk,  there's  nothing 
to_  it.  Wait  until  you  get  hungry  and  the 
wind  sifts  through  the  elbows  of  your  coat 
and  then  you  can  write  about  it. 

T.  C.  TENKINS, 
The  HERALD  MAN. 


IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIU 


If  there  is  anything 
about  the  motion 
picture  industry 
that  you  do  not  know 
it  s  your  own  fault 

Because,  now,  you  can  find 


it  in 


MOTION  PICTURE  ALMANAC 

just  out- now  in  distribution 


Order  your  copy  now 
QUI0LEY  PUBLICATIONS 
1790  BROADWAY,  NEW  YORK 

I 


106 


MOTION    PICTURE  HERALD 


May    28,    193  2 


TECHNOLOGICAL 


e  BLUEBOOK  School 


By  F.  H.  RICHARDSON 


BLUEBOOK  SCHOOL  QUESTION  NO.  1 29. — (A)  Just  what  is  a  prismatic  condensing  lens.  (B)  May  prismatic 
lenses  be  had  in  different  diameters  and  focal  lengths?  (C)  Is  the  converging  lens  of  a  Cinephor  parabolic  con- 
denser always  of  one  focal  length?  (D)  Of  what  does  the  Cinephor  parabolic  condenser  consist?  (E)  Is  the 
Cinephor  condenser  collector  lens  always  of  the  same  focal  length? 


Answer  to  Question  No.  122 


Bluebook  School  Question  No.  122  was: 
"{A)  Exactly  zvhat  is  meant  by  'Arc  Volt- 
age'? (B)  What  importance  attaches  to  the 
angle  of  the  lamp  or  carbons  when  using  an 
ordinary  arc?  (C)  Using  an  ordinary  arc 
and  assuming  the  crater  floor  to  incline 
from  the  vertical  at  an  angle  of  25  degrees 
{or  any  other  angle,  for  that  matter), 
would  the  strongest  illumination  go  forward 
to  the  center  of  the  condenser?  (D)  Ex- 
plain fully  what  importance  attaches  to  the 
distance  of  the  light  source  from  the  con- 
denser, using  either  ordinary  or  high  inten- 
sity arc. 

There  seems  to  be  something  amiss,  and 
I  don't  quite  know  what.  The  answer  to 
Question  No.  122  is  lost  and  since  I  keep 
no  record,  other  than  the  printed  one,  of 
those  answering,  I  will  have  to  omit  the 
list  of  correct  answers  and  answer  the 
questions  myself. 

(A)  Arc  voltage  is  the  e.m.f.,  or  voltage, 
necessary  to  overcome  the  resistance  offered 
by  the  carbon  gap  and  force  the  current 
across  it.  It  is  (Ohm's  law)  equal  to  cur- 
rent flow  in  amperes  times  resistance  in 
ohms. 

(B)  In  order  that  the  greatest  amount 
of  light  be  received  by  the  condenser,  it  is 
necessary  that  the  light  source  (crater 
floor)  face  the  condenser — be  parallel 
thereto — as  nearly  as  possible.  Unless  the 
lamp  be  angled,  it  would  be  impossible  to 
burn  a  crater  which  would  be  even  approxi- 
mately parallel  with  the  face  of  the  con- 
verging lens  of  the  condenser,  but  with  the 
lamp  and  carbons  angled  properly  this  con- 
dition may  be  brought  about,  or  very  nearly 
so. 

(C)  Under  such  a  condition  the  strongest 
light  would  not  reach  the  center  of  the 
condenser,  since  it  would  go  forward  on  a 
line  at  right  angles  to  the  center  of  the  face 
of  the  crater,  or  under  the  conditions  as- 
sumed in  the  question,  toward  the  lower 
front  end  of  the  lamphouse. 

(D)  The  light  goes  forward  from  the 
crater  floor  in  a  very  wide  cone.  Were  it 
possible  to  place  the  face  of  the  converging 


WHERE  TO  ADDRESS 
F.  H.  RICHARDSON 

Until  further  notice,  all  corres- 
pondence pertaining  to  the  Bluebook 
School  or  other  projection  affairs 
meant  for  the  editorial  attention  of 
F.  H.  Richardson,  should  be  addressed 
to  him  as  follows: 

F.  H.  Richardson, 
Box  100,  South  Lyme,  Conn. 


condensing  lens  within  one  inch  of  the 
crater  floor,  practically  all  light  would  be 
"picked  up"  by  the  lens.  However,  as  the 
face  of  the  converging  lens  is  moved  back 
away  from  the  light  source,  it  is  evident 
that  less  and  less  of  this  cone  of  light 
reaches  the  face  of  the  lens.  All  the  rest  is 
lost.  Figure  36H,  Vol.  1,  of  your  Bluebook 
of  Projection  illustrates  the  enormous  losses 
set  up  by  moving  the  converging  condenser 
lens  away  from  the  light  source.  In  this 
figure  we  see  that  it  would  require  a  lens 
7%  inches  in  diameter  to  pick  up  the  same 
amount  of  light  at  a  distance  of  A]/2  inches 
from  the  light  source  that  is  picked  up  by 
a  lens  4)4  inches  in  diameter  at  2y2  inches 
from  the  light  source.  In  the  same  figure 
we  see  that  if  a  converging  condenser  lens 
inches  in  diameter  be  located  2>l/2  inches 
from  the  light  source,  it  would  require  a 
lens  6l/2  inches  in  diameter  to  pick  up  the 
same  amount  of  light  at  a  distance  of  4 
inches.  Very  great  importance  therefore 
attaches  to  the  matter  of  keeping  the  con- 
denser as  close  as  possible  to  the  light 
source. 


Small  Town — Big  Town 

E.  C.  Van  Fradenburg,  projectionist  at 
the  Valley  theatre  in  Manassa,  Colo.,  writes : 
"I  am  of  that  numerous  tribe  known  as 
'small  town  projectionists.'  I  believe  small 


town  men  are  different  from  those  employed 
in  larger  houses  in  cities.  I  also  believe  our 
problems  have  not  been  given  sufficient  con- 
sideration, either  by  exchanges  or  by  equip- 
ment manufacturers. 

"Perhaps  the  answer  to  some  of  our 
troubles  may  be  thought  to  lie  in  a  trade 
school  where  projection  might  be  taught, 
but  those  who  have  been  at  it  as  long  as  I 
have  well  know  that  to  be  impractical.  A 
lot  of  theory  may  be  obtained  in  such 
schools,  but  the  fellow  who  gets  the  show 
through  is  almost  invariably  the  one  who 
has  spent  many  years  'sitting'  on  a  pair  of 
projectors.  It  therefore  seems  that  the  only 
solution  for  us  smaller  town  fellows  is  to 
give  the  job  all  we  have,  study  all  the 
literature  available  and  do  the  best  we  pos- 
sibly can  to  work  things  out  for  ourselves. 

"In  this  connection,  I  may  say  I  have 
found  the  Bluebooks  to  be  of  the  utmost 
value.  They  answer  many  hundreds  of  ques- 
tions which  otherwise  might  and  probably 
would  remain  a  puzzle.  They  also  give  the 
man  who  studies  them  a  broader  view  of  his 
job,  and  of  the  many  ramifications  of  that 
job.  These  books,  taken  in  connection  with 
your  departments  in  Motion  Picture 
Herald  and  Better  Theatres,  might  well 
constitute  the  projectionist's  bible,  because 
through  them  his  soul  may  be  saved  from 
the  torment  of  wondering  what  it  is  all 
about,  with  but  little  idea  of  knowing  the 
remedy  in  any  given  situation. 

"I  own  practically  all  the  standard  text 
books  covering  projection  matters,  but  find 
most  of  them  to  be  'not  so  good.'  One  is  too 
simple.  It  may  be  suitable  for  the  manager 
who  merely  wants  a  general  idea  of  projec- 
tion matters.  Another  is  not  too  clearly 
written  and  very  often  is  in  error.  Still  an- 
other does  not  cover  the  subject  thoroughly. 
Even  the  Bluebook  might  be  improved, 
though  frankly,  I  really  don't  know  how. 
Everything  I  know  of  in  this  world  can  be 
improved,  though.  Taking  them  by  and 
large,  the  Bluebooks  seem  to  me  to  be  the 
answer  to  the  operator's  dream,  in  that  by 
their  use  he  may  in  time  become  a  pro- 
jectionist." 


May    2  8,    19  3  2 


MOTION    PICTURE  HERALD 


107 


MANAGERS'  IB 

ROUND  TABLE  CLUB 

Charles  E  ."Chick?  Lewis 

Qhaitman.  ctnd  fidctat. 
C^j/c  cPn  tef national csfsjo  c cation  otf men.  C^feetinn^-  is 

MOTION  PICTURE  HERALJ) 

<Ce*y  QVeek.  -^fit  c\(ufual Senefet  and  ^ftloyleff/ 

Conducted  By  An  Exhibitor  For  Exhibitors 


MR.  FRANKLIN  WANTS  TO  KNOW ! 


N  "R.K.O.  NOW,"  the  official  house  organ  for  fhat  cir- 
cuit, H.  B.  Franklin  asks:    "What  has  become  of  the 
manager  who  regarded  his  theatre  as  his  own  .  .  .  who 
knew  everything  that  was  to  be  known  .  .  .  from  engine 
room  to  projection  room  and  stage?" 
We'll  try  to  tell  you,  Mr.  Franklin: 

Circuit  operation, — as  seen  through  the  eyes  of  some 
now  forgotten  men  who  tickled  their  own  vanity  by  pinning 
fancy  titles  on  themselves, — took  these  men,  their  individ- 
uality, their  aggressive  ability,  their  creative  instinct  and 
everything  else  that  went  with  it.  Took  these  many  impor- 
tant things  and  choked  them  to  death  under  a  reign  of 
home-office  circuit  management.  Made  puppets  of  them, 
or  robots,  if  you  will. 

They  said  "No"  to  every  request  these  fine  showmen  had 
to  offer  even  before  they  had  a  chance  of  finding  out 
whether  the  request  was  good  or  bad.  They  decreed  that 
no  house  manager  should  use  his  own  individuality  of 
judgment  without  first  consulting  the  home  office.  They 
fired  the  first  man  who  dared  violate  this  edict.  They 
stamped  out  the  house  manager's  enthusiasm  by  throwing 
cold  water  on  his  ambitious  hopes  to  accomplish  something 
that  would  gain  him  favor  in  the  eyes  of  this  unseen  mon- 
ster, "the  home  office." 

And  when  they  thought  that  the  manager  could  get  into 
possible  mischief  by  not  being  busy  all  the  time,  they 
worked  out  a  ridiculous  system  of  home  office  reports  on 
a  dozen  different  details  and  passed  the  word  along  so  that 
each  department  made  similar  demands  on  the  house 
manager. 

The  time  he  spent  in  the  old  days  watching  the  acts  re- 
hearse so  that  he  could  get  acquainted  with  them  and  pos- 
sibly improve  his  show,  he  now  spends  opening  mail  from 
the  home  office  and  trying  to  figure  out  what  he  can  say 
in  answer  to  each  of  these  letters. 

The  hours  he  spent  doping  out  ways  and  means  of  stimu- 
lating business  he  must  now  spend  trying  to  turn  out  a 
thousand  dollar  advertising  campaign  for  twenty-five  dol- 
lars because  a  home  office  order  to  that  effect  told  him 
to  do  so  regardless  of  existing  local  conditions. 

As  for  joining  with  the  local  Lions,  Kiwanis  or  Rotary 
Clubs,  some  circuits — look  through  your  company's  files 
Mr.  Franklin  —  actually  ordered  their  managers  to  resign 
and  not  take  any  part  in  such  activities  because  they  thought 
it  was  taking  the  manager  away  from  his  job  too  much. 

He  no  longer  circulates  among  the  people  of  his  com- 


munity because  national  circuit  operation  makes  being  away 
from  the  theatre  a  capital  offense  punishable  by  dismissal. 

The  little  things  about  his  theatre  and  the  way  he  ran  it 
are  not  found  now  because  he  is  too  worried  about  being 
shifted  or  let  out.  A  thought  sponsored  by  certain  circuit 
officials  a  short  time  back  under  the  impression  that  to  get 
the  most  out  of  its  manpower,  the  manpower  should  be 
kept  "worried"  as  much  as  possible. 

He  cannot  maintain  his  former  newspaper  contacts  be- 
cause every  little  thing  he  can  do  must  first  be  approved 
by  an  endless  chain  of  bosses.  Then  if  it  doesn't  work  out 
according  to  everyone's  satisfaction,  they  all  pass  the  buck 
back  to  the  house  manager.  He  has  no  one  to  pass  it  on 
to — so  he  takes  the  rap. 

He  no  longer  has  courage,  vision  and  independence  be- 
cause they  have  made  him  put  his  tail  between  his  legs, 
blindfolded  him  and  squelched  his  independence  by  making 
him  ever  fearful  that  he  will  be  out  of  a  job  and  unable 
to  support  his  family. 

But,  Mr.  Franklin,  there's  life  in  the  old  boy  yet. 

Take  these  same  men,  give  'em  a  little  encouragement, 
a  friendly  pat  on  the  back,  a  little  of  their  former  freedom 
in  thought,  action  and  the  running  of  their  theatres  and 
we'll  wager  you  our  last  year's  shirt  against  your  old  high 
hat  that  they'll  come  through  with  flying  colors  and  again 
make  history  in  the  show  business — in  profitable  showman- 
ship— in  efficient  management — in  local  respect. 

Someone  must  show  the  others  the  way.  How  about  you 
H.  B.?  Will  you  be  the  one  to  lead  the  parade  back  to 
common-sense  ways?  You  are  the  head  of  a  large  national 
circuit.  A  circuit  old  in  tradition  and  one  of  the  biggest 
factors  in  circuit  operation.  If  you  succeed  the  others  must 
follow  because  they  cannot  afford  to  watch  their  theatres 
go  to  the  dogs — (even  if  the  dogs  would  have  them.) 

Quoting  Mr.  Franklin  again:  "...  I  further  think  that 
under  the  policy  which  has  been  established  for  the  opera- 
tion of  RKO  Theatres,  Inc.,  he  (the  manager)  will  make 
himself  a  decisive  factor  in  our  success." 

The  show  business  can  again  be  as  great  an  industry  as 
it  was  in  the  days  before  national  circuits  tried — and  failed 
— to  reverse  every  angle  that  was  right  for  what  they  con- 
sidered their  own  personal  better  judgment.  They  are  pay- 
ing dearly  for  their  mistakes.  Under  genuine  leadership  and 
respect  for  the  ability  and  personality  of  the  house  man- 
ager the  theatres  of  this  country  can  once  again  become  a 
well  paying  business.  "CHICK" 


108 


MOTION    PICTURE  HERALD 


May    2  8,     19  3  2 


DICK  KIRSCHBAUM'S  LOBBY  LAFFS! 


Here's  another 
broadcast  for  Lobby 
Laff  suggestions. 
Dick  will  gladly  turn 
out  the  cartoons  if 
you  men  in  the  field 
will  supply  the  ideas. 
Come  or\.  Tell  us 
about  some  of  those 
funny  slants  always 
happening  arouna 
the  theatre. 


ROUND  TABLE  BIOGRAPHIES 

According  to  biographical  data,  Dr.  S. 
Naify  had  full  intention  of  following  the 
medical  profession  at  one  stage  of  his  life, 
but  it  seems  that  the  lure  of  showbusiness 
proved  too  much  of  a  temptation  when  he 
reached  the  age  of 
35  years. 

Maybe  his  two 
brothers,  Fred  and 
Lee  Naify,  had 
something  to  do 
with  shaping  his 
destinies,  for  they're 
both  in  the  show 
game ;  Fred  man- 
ages a  house  in  Chi- 
co,  Calif.,  and  Lee 
does  likewise  at 
Martinez.  At  any 
rate,  we  find  the 
Doctor  starting  as 
assistant  manager  of  the  California  and 
Mystic  Theatre,  Petaluma,  Calif.,  where  he 
was  later  promoted  to  full  responsibility. 

Naify  was  born  in  Damascus,  Syria,  in 
the  year  1890  and  received  his  education  in 
schools  in  Syria  and  Constantinople,  Tur- 
key. During  the  World  War  he  served 
as  a  doctor  in  the  Turkish  army.  However, 
if  he  had  to  start  all  over  again,  indica- 
tions are  that  he  would  have  put  that  time 
in  the  theatre  business  instead  of  medicine, 
for  he  states  that  he  hasn't  any  intention 
at  the  present  of  ever  leaving  this  game 
for  another. 

If  good  things  run  in  "three's"  then  we 
can  readily  understand  why  the  Naify  fam- 
ily has  contributed  three  corking  fine  show- 
men to  this  business. 


FELDMAN  FEATURED 
SHORT  SUBJECT  AS 
PLUG  FOR  KID  SHOW 

A  tie-up  recently  engineered  with  a  local 
newspaper  by  Joe  Feldman,  Warner  pub- 
licity manager  at  Albany,  N.  Y.,  for  a 
special  matinee  in  connection  with  a  nation- 
wide stunt  on  Ripley's  "Believe  It  Or  Not" 
resulted  in  the  attendance  of  1,500  kiddies 
and  a  large  number  of  adults.  Several 
Ripley-Vitaphone  shorts  and  a  special  local 
talent  show,  starring  kiddie  pupils  of  the 
city's  leading  dancing  and  music  studios, 
were  featured.  The  paper  backed  the  tie- 
up  with  a  number  of  illustrated  stories. 


CARROLL  RAN  A  BIG 
FOOD  AND  CLOTHING 
SHOW  AT  HIS  HOUSE 

Just  to  let  his  fellow  showmen  know  that 
Glenn  Carroll  is  still  on  the  job  of  manag- 
ing the  Midland  Theatre,  Coffeyville,  Kans., 
it  is  our  pleasure  to  record  that  he  is  and 
that  recent  efforts  put  forth  on  a  special 
food  and  clothing  show  resulted  in  the  turn- 
ing in  of  some  1,000 
assorted  articles, 
each  accepted  as  an 
admission.  It  was 
a  popular  stunt  and 
netted  his  theatre 
both  community 
good  will  and  gen- 
erous mention  in 
the  newspapers. 

The  small  photo 
on  this  page  shows 
an  attention-getter 
used  on  "Union 
Depot,"  which  con- 
sisted of  a  walking 
bally  dressed  in 
convict  suit.  The 
man  also  wore 
goggles. 

Carroll  appears  to  think  his  food  and 
clothing  show  a  little  late  in  the  way  of  an 
offering  to  other  members  of  this  Club  but 
it  is  quite  possible  that  there  may  be  a  con- 
siderable number  who  have  not  yet  made  a 
move  along  these  lines.  In  that  case  it's 
never  too  late  to  pull  one,  if  the  idea  fits 
local  conditions.  As  to  his  bally  on  "Union 
Depot,"  perhaps  a  striped  suit  had  no  par- 
ticular bearing  on  the  picture  but  it's  some- 
thing that  will  always  get  a  look  when  not 
over-worked.  Thanks,  Glenn,  for  your  re- 
minders. 


MASKS  FOR  A  MASK 
PICTURE  WAS  OKAY 
WITH  J.  ROSENTHAL 

Regulation  black  linen  masks  were  used  to 
exploit  "Behind  the  Mask"  by  Jake  Rosen- 
thal, manager  of  the  Iowa  Theatre,  Water- 
loo, Iowa.  Beyond  the  fact  that  he  used 
them  we  can  add  no  further  information 
except  that  copy  on  mask  read,  "You  are 
challenged  to  see  'Behind  the  Mask' — 
Thrills  with  Chills,  etc.,  at  the  Iowa  The- 
atre." However,  it's  a  cinch  the  gadgets 
received  wide  distribution  and  furnished 
amusement  for  a  lot  of  folk. 


Dr.  S.  Naify 


EXCHANGE  MATS  AND  NEWSPAPER  ADS! 

Recognizing  the  necessity  of  helping  theatres  too  small  to  afford  the  services  of 
an  ad  artist,  the  Round  Table  Club  has  enlisted  the  aid  of  Kenneth  Long,  formerly 
of  Paramount-Publix  and  an  experienced  ad-layout  man,  to  contribute  a  series  of 
articles  and  illustrations  on  how  to  turn  out  attractive  newspaper  advertising 
through  the  intelligent  use  of  regulation  exchange  mats  plus  seat-selling  copy. 

THE  FIRST  OF  THE  SERIES  APPEARS  IN  THIS  ISSUE.  Look  it  over  and  read 
it  carefully.  Even  if  you  have  been  handling  your  advertising  along  these  lines 
you  will  find  many  helpful  suggestions  from  Ken  Long's  ideas.  And  if  you  are  still 
so  old-fashioned  as  to  be  using  type  alone  in  your  present  ads,  then  here  is  the  way 
to  get  going  along  more  modern  lines. 

The  industry  needs  many  more  men  of  Ken  Long's  type.  Men  who  can  take 
advantage  of  the  mats  which  are  turned  out  for  every  picture  and  work  them  into 
their  daily  newspaper  ads.  There  is  no  reason  why  every  showman  can't  be  making 
up  attractive  advertising.  Here  is  a  glorious  opportunity  of  getting  some  cost-free 
education  in  the  art  of  making  up  newspaper  ads  of  the  better  kind.  "Chick" 


FIRST  PRIZE,  $100 

William  Hendricks, 

Smoot  Theatre,  Parkersburg,  W.  Va. 

SECOND  PRIZE,  $50 

Stanley  Brown, 

Paramount  Theatre,  Omaha,  Nebr. 

THIRD    PRIZE,  $25 

A.  J.  Sonosky, 

Riviera  Theatre,  St.  Paul,  Minn. 

FOURTH  TO  EIGHTH  PRIZES  — $5  EACH 

F.  B.  Hill,  Liberty  Theatre,  Walla  Walla,  Wash. 
Maxwell   Melincoff,   Warner   Theatre,    Lawrence,  Mass. 
Leonard  B.  Freund,  Albermarle  Theatre,  Brooklyn,  N.  Y. 
John  Goodno,  Palace  Theatre.  Huntington,  W.  Va. 
Pete  Egan,  Palace  Theatre,  Calgary,  Alberta,  Can. 

HONORABLE  MENTION 


Ed.  M.  Hart  &  Perry  Spencer, 
Stanley  Theatre,  Utica. 

Howard  Waugh,  Warner  Thea- 
tre, Memphis. 

George  Laby,  Paramount  Thea- 
tre, Boston. 

M.  B.  Hustler,  Fox  Capitol 
Theatre,  Sacramento. 

Joseph  R.  Greene,  Rialto  Thea- 
tre, Bushnell. 

Leo  Rosen,  Strand  Theatre, 
Syracuse. 

Frank  La  Bar,  Imperial  Thea- 
tre, Asheville. 

H.  C.  Buchanan,  Palace  Thea- 
tre, Superior. 

Harold  Knudsen,  RKO  Orpheum 
Theatre,  Madison. 

C.  C.  Murray,  Fox  Miller 
Theatre,  Wichita. 

Roland  Douglas,  RKO  Orpheum 
Theatre,  Sioux  City. 

Joe  Schoeppel,  Midwest  Thea- 
tre, Oklahoma  City. 

J.  W.  Blanchard,  Strand  Thea- 
tre, Sunbury. 

Floyd  Morrow,  Kenosha  Thea- 
tre, Kenosha. 

Lou  Goldberg,  Strand  Theatre, 
New  York  City. 

Charles  Roth,  Maryland  Thea- 
tre, Hagerstcwn. 

Douglas  George,  Columbia 
Theatre,  Portsmouth. 

E.  Stutenroth,  Holme  Theatre, 
Philadelphia. 

Frank  Costa,  Playhouse  Thea- 
tre, Ridgewood. 

Eph  Charainsky,  Palace  Thea- 
tre, San  Antonio. 

James  Cranides,  Haven  Theatre, 
Olean. 

George  V.  Sweeney,  Codman 
Square  Theatre,  Dorchester. 


fA  First  National  Picture 


W.  A.  Lanagan,  Rembert  Thea- 
tre, Longview. 

Jack  Wright,  Liberty  Theatre, 
Le  Grande. 

Jack  Stein,  Embassy  Theatre, 
East  Orange. 

L.  Stein,  Ritz  Theatre,  New- 
ark. 

W.  H.  Whyte,  Capitol  Theatre, 
Riverhead. 

George  B.  Myers,  Princess 
Theatre,  Mayfield. 

Olinto  Accorsini,  Trention  Thea- 
tre, Lynchburg. 

Charles  H.  Mitchell,  Capitol 
Theatre,  Leamington,  Ont., 
Can. 

F.  C.  Souttar,  Fox  Gillipz 
Theatre,   Springfield,  Mo. 

Charles  A.  Zinn,  Uptown  Thea- 
tre, Minneapolis. 

Tony  Williams,  De  Witt  Thea- 
tre, Bayonne. 

J.  R.  MacEachron,  Majestic 
Theatre,  Stuttgart. 

James  McManus,  Marlboro 
Theatre,  Marlboro. 

Alvin  Hostler,  Warner  Theatre, 
Altoona. 

J.  A.  McDonald,  Memorial 
Theatre,  McKeesport. 

L.  W.  Carroll,  Flynn  Theatre, 
Burlington. 

Julia  M.  Smith,  State  Theatre, 
Waterbury. 

Morris  Rosenthal,  Jefferson 
Theatre,  Auburn. 

Leon  Pickel,  Kentucky  Theatre, 
Henderson. 

W.  G.  Croucher,  Playhouse 
Theatre,  Clyde. 

Thomas  J.  Kane,  Sequoia  Thea- 
tre, Redwood  City. 

John  Medford,  Princess  Thea- 
tre, Oxford. 


TULATIONS 


-and  Heartiest  Thanks 
to  the  Clever 

WINNERS  of  the 
'FIREMAN  SAVE 
MY  CHILD'  AD 
CONTEST!" 


The  Industry's 
Prize-Winners 


WARNER  BROS 
PICTURES 


VITAGRAPH,  INC.,  DISTRIBUTORS 


10 


MOTION    PICTURE  HERALD 


May    28,  1932 


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OF  THE 

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VAPJftGf 


JACK  HOBBY  WAGED 
EXCELLENT  CAMPAIGN 
ON  A  JUNGLE  PICTURE 

When  the  RKO  circuit  made  test  show- 
ings of  "Explorers  of  the  World,"  Provi- 
dence, R.  I.,  where  Jack  Hobby  manages 
the  Victory  Theatre,  was  one  of  the  key 
cities     chosen  for 
presentation  of  that 
picture.  Theatre 
front,     an  atmos- 
pheric    lobby  and 
window  displays  all 
played  a  part  in  a 
successful  campaign. 

First  note  the 
front,  with  its  large 
banner  on  portion  of 
the  building  above 
the  marquee ;  mar- 
quee copy  of  "They 
Defied  Death  So 
That  You  Could  See 
It  All,"  the  large, 
special  valance  on 
front  of  the  mar- 
quee, and  the  atmos- 
pheric decorations 
of  animal  heads, 
tusks,  etc.,  at  either 
side  of  entrance.  A  sign  atop  the  marquee 
also  advertises  stage  appearance  of  a  famous 
explorer  in  "Jungle  Adventures." 

The  other  photo  shows  how  the  atmos- 
pheric effect  was  carried  out  in  the  lobby. 
The  portrait  of  Noice,  the  explorer,  was 
flanked  on  either  side  by  two  individuals, 
one  dressed  in  explorer's  toggery  and  the 
other,  a  tom-tom  beater,  with  leopard  skin 
and  native  head-piece.  Below  the  portrait 
is  a  cage  that  contained  a  lion's  head  and 
skin,  which  was  realistically  moved  along 
with  a  "groan  box,"  to  produce  the  desired 
effect.  The  tom-tom  beater  also  contributed 
his  share  of  the  noise.  Several  excellent 
displays  were  obtained  in  windows  in  build- 
ings located  at  important  points  in  the  city. 


This  jungle  picture  produced  excellent  re- 
turns for  the  Victory  as  the  result  of 
Hobby's  efforts  and  so  he's  passing  along 
the  highlights  of  his  work  for  the  benefit 
of  other  Round  Tablers.  His  fellow  show- 
men have  often  had  an  opportunity  to  read 
accounts  of  Hobby's  exploitation  activities 
and  we'll  be  looking  for  other  examples  in 
the  future. 


Set  For  Graduation 

Lee  Kirby,  manager  of  the  Monroe  Ava- 
lon  Theatre,  Monroe,  Wash.,  is  arranging 
a  graduation  surprise  for  the  young  men 
and  women  of  the  local  high  school  gradu- 
ating class  by  having  them  all  present  as 
his  guests  on  some  date  near  commence- 
ment time.  This  may  serve  to  remind  others 
that  graduation  season  is  near. 


INTRODUCING 
KEN  LONG— 

The  chap  who  is  going  to  tell  you  how 
to  make  up  swell  newspaper  advertising  by 
combining  exchange  mats  with  attractive 
layouts.  As  for  his  qualifications  to  handle 
so  important  a  task,  we  offer  herewith  a 
brief  resume  of  his  experiences  in  connec- 
tion with  this  type  of  work : 

He  is  twenty-five  years  old  and 
married. 

From  1922  to  1925  he  was  with  the 
Brockton  Photo  Engraving  Company, 
where  he 
learned  a  1 1 
there  was  to 
know  about 
photo  engrav- 
ing from  be- 
ginning t  o 
end. 

1925  to  1927. 
With  the 
Brockton 
Theatre 
handling 
publicity  and 
a  d  v  e  r  tising 
and  getting 
a  closeup 

picture  of  the  inside  workings  of  the- 
atre management  and  operation. 
Doubled  on  local  newspaper,  where  he 
spent  all  spare  time,  enabling  him  to 
get  a  line  on  the  range  of  type  faces, 
borders  and  composition  in  particular 
for  the  makeup  of  theatrical  advertis- 
ing. Also  read  through  any  book  on 
the  subject  that  he  could  beg,  borrow 
or  steal. 

Aug.,  1927,  to  Oct.,  1927.  Left  the 
theatre  to  handle  a  commercial  adver- 
tising account  for  a  shoe  company 
with  thirteen  stores  in  New  York 
City.  It  was  while  doing  this  type 
of  work  that  he  met  Lem  Stewart,  ad- 
vertising manager  for  Publix  Theatres, 
and  then, 

From  Oct.,  1927  to  April,  1932,  he 
worked  under  Stewart — (a  swell  guy 
to  work  with  any  day) — in  the  make- 
up of  ads  for  the  Publix  manuals  and 
other  work  along  the  same  lines.  Dur- 
ing this  Publix  connection  he  made 
many  fine  suggestions  showing  how 
regulation   exchange    mats   could  be 
worked    into    newspaper  advertising 
for  theatres  without  ad  artists. 
Taking  advantage  of  his  brief  time  in 
between  connections,  the  Managers'  Round 
Table  Club  prevailed  upon  Ken  to  devote 
some   spare  time  to  this  most  important 
series.   So  thorough  are  Long's  ad  sugges- 
tions,   that    even   the   most  inexperienced 
showman   can  sit  down    and    follow  the 
methods  recommended  and,  as  a  result,  im- 
prove their  theatre's  newspaper  advertising 
tremendously. 

Although  we  know  that  Ken  will  again 
be  tied  up  with  one  of  the  home  offices  we 
are  hoping  that  he  will  find  time  to  con- 
tinue this  series  indefinitely. 


Sonosky  Back  in  Aberdeen 

A.  J.  Sonosky,  a  former  Aberdeen, 
Wash.,  theatre  man,  recently  returned  to 
that  city  as  manager  of  Publix  houses,  suc- 
ceeding J.  C.  Strock,  who  has  been  tem- 
porarily filling  the  post  following  transfer 
of  J.  T.  Stroud  to  Minot,  S.  D. 

Since  leaving  Aberdeen  seven  years  ago 
Sonosky  has  filled  a  number  of  important 
executive  posts  in  various  theatres,  his  last 
job  being  that  of  manager  of  the  Riviera 
Theatre  in  St.  Paul. 

Stroud,  who  served  as  Aberdeen  manager 
for  the  past  two  years,  has  already  assumed 
his  duties  as  Publix  manager  in  Minot. 


HARRY  MARCHAND  IS 
USING  A  GOOD  GAG 
TO  GAIN  PUBLICITY 

That  enterprising  showman,  J.  Harry 
Marchand,  manager  of  the  Crown  Theatre, 
Mobile,  Ala.,  has  been  cashing  in  on  some 
corking  publicity  as  the  result  of  a  tie-up 
he    made    with  a 


Only  You  Can 

Gire 

YOUR  PHOTOGRAPH 


local  newspaper 
on  a  "R  o  v  i  n  g 
Observer"  gag. 
Here's  the  way  it 
works : 

Each  day  a  num- 
ber of  local  resi- 
dents are  singled 
out  by  a  mysteri- 
ous "roving  ob- 
server" who  pre 
sents  each  one  with 
a  guest  ticket  good 
at  the  Crown  The- 
atre. We  gather 
that  he  is  one  of 
the  leg  men  on  the 
paper,  for  it  is 
stated  that  this 
phantom  creature 
will  be  every- 
where, presumably 
at  one  time,  and  no 
one  but  a  reporter 
could  hope  to 
qualify  for  such 
an  assignment.  He 

chooses  at  random  a  number  of  people  along 
his  beat.  These  he  will  describe  in  the  next 
issue,  for  example,  as  follows : 

"If  the  small  boy  who  left  his  romping 
to  dash  across  the  lawn  at  Marine  and 
Government  streets  to  pick  up  a  glove  for 
a  lady  ...  if  the  middle-aged  man  who 
had  so  much  difficulty  clamping  down  the 
radiator  cap  on  his  car  while  it  was  parked 
on  Daughin  street  ...  if  the  Dauphin 
street  merchant  who  wisecracked  to  the 
observer  that  'business  was  looking  up — 
it's  flat  on  its  back'  ...  if  the  lady  in  the 
blue  dress  who  ran  out  of  her  house  on 
Jackson  street  yesterday  evening  shouting 
'just  a  minute,  just  a  minute'  to  friends 
waiting  in  a  car,"  etc.,  etc.,  they  may  call 
at  the  newspaper  office  and  receive  a  free 
ticket  to  the  current  show. 

Looks  Like  a  Winner! 

The  above  excerpts  culled  from  several 
tear  sheets  will  convey  a  clear  idea  of  what 
Marchand's  stunt  is  all  about  and  to  us  it 
looks  like  a  corker.  The  paper  is  playing 
it  up  as  a  daily  feature  under  a  two-column 
head  and  it  has  been  the  means  of  obtain- 
ing a  lot  of  publicity  at  the  cost  of  very 
few  tickets. 

We  are  also  running  a  reproduction  of 
one  of  Marchand's  cooperative  ads  on  this 
page ;  one  which  appears  in  slightly  differ- 
ent dress.  Note  that  the  photograph  angle 
is  strongly  played  up  by  a  large  cut  of 
James  Dunn  and  Sally  Eilers.  The  pho- 
tographer paid  for  all  tickets  except  20  at 
matinee  prices  and  gave  one  with  every 
order  for  one  or  more  photographs.  He 
likewise  stood  the  cost  of  ads  on  both  news- 
papers. Seems  to  us  the  ad  carries  appeal 
for  the  reason  that  it  is  different  than  the 
usual  run  of  co-ops. 

Try  the  above  on  your  photographer  and 
also  the  other  stunt  on  your  newspaper. 
Both  appear  to  have  unusual  merit  and 
we're  obliged  to  J.  Harry  for  making  it 
possible  for  us  to  pass  the  tips  along. 


May    2  8,    19  3  2 


MOTION    PICTURE  HERALD 


I  I 


EXCHANGE  MATS  AND  NEWSPAPER  ADS! 


rfft.  //'"y  G,/>'~}- 
3£,fi  M—y  G.ti.c  d, 


Illustraiion  "A" 


Copy  -  (A)  — 

. . .brazen. .beautiful. . 
flaunting  her  charms 
for  all  men  to  eee... 
Flashing  their  money 
and  clothes  they  giTe 
he  r . . .  Cheap . . Shame- 
less..  Dragging  me  down^ 
DownJ  DOWN;- 


Copy  -   (B)  — 

in  a  mighty  portrayal  of  a 
man  who  finds  himself  the 
victim  of  his  own  wife's 
disgrace. . . in 


Illustration"!}' 


Copy  -  (A)  — 

in  a  mighty  portrayal  of  a 
man  who  finds  himself  the 
victim  of  hie  own  wife's 
disgrace. . .  in 


Illustration  "C" 


Copy  -  (A)  — 

in  a  nighty  portrayal  of  a 
man  who  finds  himself  the 
victim  of  his  own  wife's 
disgrace. , .  in 


Illustration"  D" 


Copy  -  (AJ- 
ia  his  firBt,  great, 
timely  American  role.' 
He 1 b  superb  as 


l-c 


BpiOHN 
►AMYMORE 


'STATE'S  ATTORNEY" 

Helen  Twel  vetrees 


Thursday 
Friday 
S^turdai) 


EST  PftRfttlQUHT  *lEW$. 


2  Co/ 


Follow  These  Suggestions  Each 
Week  and  Improve  Your  Style 
In  Newspaper  Advertising;  It 
Explains  Just  How  To  Do  It! 

(The  man  responsible  for  this,  the  first  of 
a  series,  is  described  on  the  opposite  page. 
After  you  have  read  about  Ken  Long  and 
then  followed  this  first  advertising  article,  sit 
down  and  tell  us  how  we  can  improve  the 
idea  and  the  series.  Do  you  think  it  will 
prove  helpful   to  you   and  your  advertising  ?) 

Dominating  emphasis  with  small  ads  can  be 
accomplished  with  intelligent  use  of  producers' 
exchange  mats  plus  standard  newspaper  equip- 
ment. The  purpose  of  the  press  sheet  is  to 
offer  showmen  the  best  material  possible,  at 
a  nominal  cost,  with  which  to  advertise  a  cer- 
tain picture.  With  shrewd  manipulation  of  this 
material,  small  ads  that  sell  can  be  made. 

On  this  page  are  a  few  layouts  in  illustration. 
(Owing  to  the  limited  space,  it  is  necessary 
to  reduce  them.)  These  ads  adhere  to  one  of 
the  most  essential  rules  in  newspaper  adver- 
tising .  .  .  SIMPLICITY!  They  also  have 
character !  They  have  unity !  Copy  and  illus- 
trations are  arranged  in  an  orderly  fashion. 
Such  ads  represent  profitable  investment.  Let's 
learn  how  to  make  them ! 

Look  at  the  ads  in  the  press  book  on  "Two 
Seconds."  Great  stuff,  aren't  they !  Let  us  as- 
sume, however,  our  budget  allows  as  a  maxi- 
mum a  two  column  by  five  and  one-half  inch  ad 
on  the  evening  before  opening.  With  this  in 
mind,  and  after  reading  the  synopsis  (if  we 
haven't  already  seen  the  picture),  and  after 
studying  the  ads  in  the  press  book,  we  pick 
mats  Nos.  8  and  17  for  the  illustrations.  Illus- 
tration "A"  is  our  rough  layout  ready  for  the 
compositor.  Note  the  type  markings  on  the  left. 
This  is  important !  It  enables  the  compositor  to 
set  the  ad  exactly  as  we  have  visualized  it. 

Illustration  "B"  is  our  opening  day  ad  .  .  . 
one  column  by  six  inches.  Mat  No.  6  is  used. 
No  matter  how  small  the  ad,  the  type  mark- 
ings are  important. 

Illustration  "C"  is  our  "day  after  opening" 
ad.  Mat  No.  12  is  used. 

Illustration  "D"  shows  our  "day  before  open- 
ing" ad  on  "State's  Attorney."  Mats  Nos.  B-3 
and  B-22  are  used. 

Of  course,  several  different  layouts  can  be 
made  using  the  material  we  have  selected  in 
illustrations  "A,"  "B,"  "C"  and  "D."  The  fact 
still  remains  that  small  ads  with  very  definite 
sales  values  can  be  made  from  producer's  ma- 
terial. Let's  put  more  thought  into  the  prepar- 
ation of  our  smaller  ads. 

Here  are  a  few  rules  to  keep  in  mind  when 
preparing  your  newspaper  campaign.  .  .  . 

Illustrations.  Select  illustrations  (mats)  that 
are  clear  and  simple.  Never  use  a  portrait 
illustration  that  is  not  a  likeness. 

White  Space.  Devote  from  one-fourth  to 
one-third  of  layout  to  white  space. 

Focal  Point.  Do  not  break  newspaper  dis- 
play into  too  many  small  units. 

Display  Lines.  Use  medium  or  heavy  type, 
caps  and  lower  case,  for  captions ;  and  either 
capital  bold-faced  or  capital  characteristic  type 
for  all  display  lines ;  light-faced  type  for  body 
copy  of  ad. 

Black  or  White.  Solid  black  in  illustrations 
does  not  necessarily  mean  dominance.  In  the 
face  of  heavy  pictorial  competition,  a  delicate 
outline  will  catch  the  eye  first.  It  is  a  matter 
of  contrast — do  what  the  majority  are  not  do- 
ing. 

Headlines.  Unusual  catch-lines  that  tease 
the  imagination  are  a  great  help. 

Borders.  Never  use  the  all  around,  heavy 
black  border.   Save  that  for  the  "undertaker." 


1 12 


MOTION    PICTURE  HERALD 


May    28,  1932 


SELECTIONS  FOR  THE 
'FIREMAN,  SAVE  MY  CHILD" 
CONTEST 

First  Prize,  $100 

WILLIAM  HENDRICKS, 

SMOOT  THEATRE, 
PARKERSBURG,  W.  VA. 

Second  Prize,  $50 

STANLEY  BROWN, 
PARAMOUNT  THEATRE, 
OMAHA,  NEB. 

Third  Prize,  $25 

A.  J.  SONOSKY, 
RIVIERA  THEATRE,  ST.  PAUL,  MINN. 

$5  Prize  Winners 

F.  B.  Hill, 

Liberty  Theatre,  Walla  Walla,  Wash. 
Maxwell  Melincoff, 

Warner  Theatre,  Lawrence,  Mass. 
Leonard  B.  Freund, 

Albemarle  Theatre,  Brooklyn,  N.  Y. 
John  Soodno, 

Palace  Theatre,  Huntington,  W.  Va. 
Pete  Egan, 

Palace  Theatre,  Calgary,  Alberta,  Can. 

Honorable  Mention 

Ed.  M.  Hart  &  Perry  Spencer,  Stanley 
Theatre,  Utica,  N.  Y. 

Howard  Waugh,  Warner  Theatre,  Mem- 
phis, Tenn. 

George  Laby,  Paramount  Theatre,  Bos- 
ton, Mass. 

M.  B.  Hustler,  Fox  Capitol  Theatre, 
Sacramento,  Calif. 

Joseph  R.  Greene,  Rialto  Theatre,  Bush- 
nell,  111. 

Leo  Rosen,  Strand  Theatre,  Syracuse, 
N.  Y. 

Frank  La  Bar,  Imperial  Theatre,  Ashe- 
ville,  N.  C. 

H.  C.  Buchanan,  Palace  Theatre,  Supe- 
rior, Wis. 

Harold  Knudsen,  RKO  Orpheum  Thea- 
tre, Madison,  Wis. 

C.  C.  Murray,  Fox  Miller  Theatre, 
Wichita,  Kans. 

Roland  Douglas,  RKO  Orpheum  Thea- 
tre, Sioux  City,  Iowa. 

Joe  Schoeppel,  Midwest  Theatre,  Okla- 
homa City,  Okla. 

J.  W.  Blanchard,  Strand  Theatre,  Sun- 
bury,  Pa. 

Floyd  Morrow,  Kenosha  Theatre,  Ken- 
osha, Wis. 

Lou  Goldberg,  Strand  Theatre,  New 
York  City. 

Charles  Roth,  Maryland  Theatre,  Hag- 
erstown,  Md. 

Douglas  George,  Columbia  Theatre, 
Portsmouth,  Ohio. 

E.  Stutenroth,  Holme  Theatre,  Phila- 
delphia, Pa. 

Frank  Costa,  Playhouse  Theatre,  Ridge- 
wood,  N.  J. 

Eph  Charninsky,  Palace  Theatre,  San 
Antonio,  Tex. 

James  Cranides,  Haven  Theatre,  Olean, 
N.  Y. 

George  V.  Sweeney,  Codman  Square 
Theatre,  Dorchester,  Mass. 

W.  A.  Lanagan,  Rembert  Theatre,  Long- 
view,  Tex. 

Jack  Wright,  Liberty  Theatre,  Le 
Grande,  Ore. 

Jack  Stein,  Embassy  Theatre,  East 
Orange,  N.  J. 

L.  Stein,  Ritz  Theatre,  Newark,  N.  J. 

W.  H.  Whyte,  Capitol  Theatre,  River- 
head,  L.  I. 

George  B.  Myers,  Princess  Theatre, 
Mayfield,  Ky. 


NOBLE  WAGED  FINE 
LOW  COST  CAMPAIGN 
ON  TARZAN  PICTURE 

We  note  that  Ralph  Noble,  advertising 
manager  of  the  Arkansas  Amusement 
Corp.,  recently  waged  an  interesting  and 
effective  campaign  on  "Tarzan,  The  Ape 
Man,"  which  is  particularly  noteworthy  be- 
cause of  striking  display  obtained  at  low 
cost. 

The  accompanying  photo  will  serve  to 
illustrate  in  a  mild  way  the  attractive  at- 
mospheric front  and  huge  duck  banner  hung 
on  the  front  side  wall  of  theatre.  A  solid 
grass  front  enclosed  the  entire  theatre  front 
on  which  was  mounted  two  six  foot  circles 
with  title  and  catchlines.  The  title  and 
border  of  the  circles  were  studded  with 
lights.  Fourteen  by  seventeen  photo  en- 
largements were  mounted  on  background 
and  across  the  front. 

A  jungle  type  enclosure  four  feet  high, 
along  both  ends  and  front  of  marquee,  was 
mounted  with  cutouts  of  jungle  animals, 
apes,  rhinoceri,  and  Tarzan  and  girl  riding 
head  of  elephant.  The  title  on  both  ends 
and  front  of  marquee  was  studded  with 
lights. 

The  large,  duck  banner  on  the  side  wall 
measured  22  x  36  feet  and  extended  from 
the  top  of  the  building  to  a  twenty-four 
sheet  panel  at  the  bottom.  The  panel  had  a 
black  cloth  background  and  in  addition  to 
title  and  cast  carried  an  eight  foot  cutout 
of  Tarzan  and  girl  swinging  through  trees. 

As  to  material  and  cost  the  entire  front 
was  executed  at  less  than  $50.  The  grass 
was  obtained  in  an  open  field  a  short  dis- 
tance from  the  city.  The  front  on  which  the 
grass  was  mounted  was  used  on  several 
other  pictures ;  likewise,  the  marquee  en- 
closure. The  light  receptacles  were  sal- 
vaged from  an  old  electric  sign.  The  wall 
board  and  duck  banner  were  the  only  items 
purchased  especially  for  the  occasion.  Ma- 
terial and  sewing,  on  the  banner  set  the 
management  back  exactly  $13.82.  The  wall 
board  cost  $6.08,  and  about  $4  for  paint  and 
nails  brought  the  total  of  the  display  up  to 
$23.90. 

We  have  another  photo  at  hand  but  it's 
too  faint  to  show  the  corking  tie-up  that 
Noble  made  with  a  local  department  store 


Olinto     Accorsini,     Trenton  Theatre, 

Lynchburg,  Va. 
Charles   H.    Mitchell,    Capitol  Theatre, 

Leamington,  Ont.  Can. 
F.    C.    Souttar,    Fox    Giolioz  Theatre, 

Springfield,  Mo. 
Charles  A.  Zinn,  Uptown  Theatre,  Min- 
neapolis, Minn. 
Tony  Williams,  De  Witt  Theatre,  Bay- 

onne,  N.  J. 
J.    R.    MacEachron,    Majestic  Theatre, 

Stuttgart,  Ark. 
James    McManus,    Marlboro  Theatre, 

Mass. 

Alvin  Hostler,  Warner  Theatre,  Al- 
toona,  Pa. 

J.  A.^  McDonald,  Memorial  Theatre, 
McKeesport,  Pa. 

L.  W.  Carroll,  Flynn  Theatre,  Burling- 
ton, Vt. 

Julia  M.  Smith,  State  Theatre,  Water- 
bury,  Conn. 

Morris  Rosenthal,  Jefferson  Theatre, 
Auburn,  N.  Y. 

Leon  Pickel,  Kentucky  Theatre,  Hender- 
son, Ky. 

W.  G.  Groucher,  Plavhouse  Theatre, 
Clyde,  N.  Y. 

Thomas  J.  Kane,  Sequoia  Theatre,  Red- 
wood City,  Calif. 


on  B.  V.  D.  Swimsuits.  Two  live  models 
with  kodaks  stood  in  the  window  and  took 
pictures  of  those  who  appeared  outside. 
Two  regular  store  forms  were  also  draped 
with  suits.  The  photos  were  developed  in- 
side the  store  and  within  a  short  time  dis- 
played in  both  window  and  theatre  lobby. 
Those  who  identified  themselves  were  given 
guest  tickets  to  the  show.  This  tie-up  was 
very  effective.  The  reason  the  photo  is  too 
faint  to  reproduce  is  because  a  rail  had  to 
be  constructed  to  keep  the  crowd  from  push- 
ing in  the  glass. 


This  is  the  first  time  we've  heard  from 
Ralph  Noble  in  quite  some  time  and  he 
modestly  alibis  his  silence  with  the  state- 
ment that  nothing  really  worthwhile  was 
done  in  the  interim.  That  is  difficult  to  be- 
lieve and  we  hasten  to  assure  him  that  this 
department  will  welcome  all  kinds  of  infor- 
mation that  can  be  passed  on  to  other  Club 
members. 


WALTER  MORRIS  SENT 
OUT  TIMELY  LETTERS 
TO  GRADUATING  CLASS 

Graduation  courtesies  are  a  timely  sub- 
ject and  of  this  we  are  reminded  by  glanc- 
ing through  a  letter  recently  sent  out  by 
Walter  Morris,  manager  of  the  New  Broad- 
way Theatre,  Charlotte,  N.  C.  The  letter 
is  so  well  framed  that  there  appears  no 
reason,  to  our  way  of  thinking,  why  it 
shouldn't  serve  as  a  model. 

Congratulations  ■ 

To  you,  as  a  member  of  the  class  of  1932, 
the  Broadway  Theatre  extends  heartiest  con- 
gratulations on  your  graduation.  During  the 
past  years  we  have  been  a  part  of  your  school 
life  and  now  want  to  be  a  part  of  your  gradu- 
ation festivities  and  ask  that  you  be  our  guest 
the  week  of  May  30th,  which  is  "commence- 
ment week"  with  all  of  us. 

You  are  probably  graduating  with  mingled 
feelings  of  joy  and  regret.  Joy  in  having  suc- 
cessfully completed  your  studies  and  stepping 
out  to  find  your  place  in  the  world — regrets 
at  leaving  old  friends,  old  associations  and 
friendly  places. 

However,  there  is  one  institution  you  and 
your  friends  have  enjoyed  that  will  continue — 
the  BROADWAY  THEATRE,  one  of  the  War- 
ner Bros.  Theatres.  No  matter  where  you  go 
from  coast  to  coast,  you  will  always  get  the 
same  friendly  welcome  in  over  700  Warner 
Bros.  Theatres. 

And  so  in  addition  to  extending  our  con- 
gratulations, we  wish  to  present  the  enclosed 
graduation  courtesy  as  an  expression  of  our 
sincerity.  This  card  will  be  honored  as  an 
admission  to  the  Broadway  any  time  during 
"'commencement  week." 

Most   sincerely,  (Manager.) 

The  above  seems  a  friendly  and  hearty 
good  will  gesture  on  the  part  of  a  theatre 
and  we're  passing  it  along  right  now  so  as 
to  have  it  reach  other  members  in  time  for 
graduation  season.  Thanks  to  Walter  Mor- 
ris for  the  reminder. 


May    28,  1932 


MOTION    PICTURE  HERALD 


WE  HEAR  THAT  LONG 
WHISKERS  WERE  BIG 
HELP  TO  M.  SHATHIN 

The  whisker  angle  of  "Trader  Horn" 
proved  a  most  effective  means  of  exploiting 
that  picture,  advises  Morris  Frantz,  when 
writing  of  the  activities  of  M.  Shathin,  of 
the  M-G-M  Tokyo  office. 

Note  the  top  portion  of  the  accompanying 
photo  which  shows  Mr.  Shathin  and  the 
most  bewhiskered  gentleman  in  all  Japan 
posing  for  the  camera.  The  latter  is  receiv- 
ing his  award.  We're  asking  you  if  the  old 
fellow  wouldn't  give  the  Smith  Brothers 
some  tough  competition ! 

Next,  take  a  squint  at  the  championship 
moustache  in  the  center  portion.  The  hirsute 
gentlemen  who  belongs  to  the  longest  mous- 
tachio  in  the  world  is  none  other  than  the 
"Father  of  Aviation"  in  Japan.  He  is  so 
impressed  with  the  beauty  of  this  moustache 
that  he  has  on  various  occasions  promoted 
competitive  events  among  long-moustached 
men  of  manv  countries. 


"The 

Showman's 
Calendar 


The  bottom  portion  of  the  photo  shows 
the  attractive  front  made  for  "Ben  Hur." 
Note  the  horse-drawn  chariot  ballys. 

No  doubt  about  whiskers  going  big  and 
growing  big  over  in  Japan.  Anyway,  the 
stunt  was  good  for  stories  almost  every  day 
over  the  period  of  a  month  and  intermittent- 
ly thereaffer  until  release  of  the  picture.  Our 
thanks  to  Frantz,  of  David  Blum's  office  in 
New  York  City,  for  sending  us  this  inter- 
esting material. 


HENDRICK  TIED-UP 
WITH  PHOTOGRAPHER 
ON  IDENTITY  STUNT 

A  clever  identity  gag  was  recently  pulled 
off  on  "Crowd  Roars"  by  Bill  Hendrick, 
manager  of  the  Warner  Theatre  in  Fred- 
erick, Md.  He  rounded  up  some  prominent 
people  in  his  community  and  had  them  pose 
for  photos  wearing  helmet  and  goggles 
worn  by  Cagney,  which  partially  obscured 
their  features.  Guest  tickets  were  offered 
to  those  who  correctly  identify  the  photos. 
Cost  was  negligible  for  reason  that  the  local 
photographer  stood  expense  of  photos  in 
exchange  for  credit  in  newspaper  and  the- 
atre. 


JUNE 


1st 


2nd  to  7th 
3rd 


5th 


6th 


Rth 
fth 


I  Oth 


I  Ith 
12th 
14th 


15th 


16th 


18th 


19th 

20th 
21st 


Two  cent  postage  stamp  rate 
established  between  U.S.  and 
Great  Britain— 1908 
Kentucky  Admitted  to  Union — 
1792 

Tennessee  Admitted  to  Union 

—  1796 

Clive  Brook's  Birthday 

National  Swimming  Week 
Hedda  Hopper's  Birthday 

Confederate  Memorial  Day 
(Tennessee) 

King's  Birthday  (Canada  and 
Bermuda ) 

Jefferson  Davis'  Birthday— 1 808 
Robert  Edeson's  Birthday 

First  Public  Balloon  Ascension 
in  France  by  Montgolfier 
Brothers— 1783 

Nathan  Hale's  Birthday— 1 756 
American  Marine  Victory  at 
Belleau  Woods— 1918 

Battle  of  New  Orleans — 1815 
John  Howard  Payne's  Birthday 

—  1791  (Author  Home  Sweet 
Home ) 

Franklin  Drew  Lightning  from 

Clouds— 1752 

Pentecost 

Virginia  Valli's  Birthday 

Kamehameha  Day  in  Hawaii 
Benjamin    Franklin  Discovered 
Electricity 

Richard  Strauss'  Birthday 
(German  Composer) 

Children's  Day 

Flag  Day 

Harriet  Beecher  Stowe's  Birth- 
day—181  I 

Cliff  Edwards'  Birthday 
Pioneer  Day  (Idaho) 

Boy  Scouts  of  America  organ- 
ized—1916 

Arkansas  Admitted  to  Union — 
1836 

Barry  Norton's  Birthday 
Ona  Munson's  Birthday 
Stan  Laurel's  Birthday 

Battle  of  Waterloo— 1815 
Oregon  Boundary  Treaty  Signed 

—  1846 

Declaration  of  War  of  1812 
Jeanette  MacDonald's  Birthday 
Edmund  Breese's  Birthday 
Blanche  Sweet's  Birthday 

War  Begun  with  Great  Britain 

—  1812 
Father's  Day 

West  Virginia  Admitted  to 
Union — I  863 

Longest  Day  in  Year  (First 
Day  in  Summer) 


TOUPS  ENGINEERED 
WORLD  PREMIERE  OF 
NEW  GANGSTER  FILM 

Special  stunts,  several  newspaper  tie-ups 
and  other  effective  advertising  and  exploita- 
tion featured  the  World  Premiere  campaign 
made  on  "Scarface"  by  Rodney  Toups,  man- 
ager of  Loew's  State  Theatre,  New  Orleans, 
La. 

Special  stunts  included  a  special  showing 
for  the  Chief  of  Police  and  Chief  of  the 
local  Detective  Bureau,  following  which  en- 
dorsements were  given  the  picture ;  routing 
of  a  truck  mounted  with  24-sheets  about 
city  for  three  days ;  arrangements  made  to 
have  the  film  delivered  to  theatre  by  armor- 
ed truck  and  police  escort,  and  a  corking  tie- 
up  with  the  local  Plymouth  auto  dealer,  who, 
in  return  for  lobby  display  of  car,  staged  a 
big  parade  led  by  a  sound  truck.  The  auto 
dealer  also  mentioned  picture  in  all  news- 
paper advertising  and  gave  gratis  announce- 
ments over  three  radio  stations. 

Newspaper  tie-ups  included  classified  gags 
with  three  papers,  grocery  tie-up  with  two 
and  a  contest  for  a  best  essay  in  another. 
An  award  of  50  guest  tickets  was  given  for 
the  best  answer  to  the  question,  "What  are 
we  to  do  with  gangsters."  The  papers  gen- 
erously co-operated  with  advance  stories  on 
the  World  Premiere.  Display  advertising 
began  with  a  small  ad  on  the  day  preceding 
opening  and  pyramided  to  smash. 


Outside  advertising  included  distribution 
of  10,000  tabloids  by  special  boys  house  to 
house  and  on  R.  R.  trains ;  distribution  of 
2,000  "Wanted"  posters ;  distribution  of  10,- 
000  packs  of  matches  from  drug  and  cigar 
stores ;  four  window  displays  featuring 
books ;  special  process  cards  in  hotels,  mer- 
chant windows  and  prominent  locations  in 
business  section ;  extra  billing  of  one,  three 
and  six  sheets ;  enlarged  Postal  telegrams, 
and  special  advance  displays  in  lobby  two 
weeks  prior  to  opening. 

The  accompanying  illustration  will  convey 
a  fair  idea  of  how  the  theatre  front  looked 
for  the  occasion.  Both  front  and  sides  were 
covered  with  especially  built  compo  board 
with  brilliant  red  background  with  large 
photos  of  Scarface  at  top.  White  cutout  let- 
ers  were  used  for  title  of  picture  and  all 
copy.  Twenty-four  sheet  cutout  heads  of 
Scarface  were  placed  at  either  corner  on 
top  of  marquee.  A  fifty  by  ten  foot  banner 
was  strung  across  the  front,  put  up  at  the 
rate  of  two  sections  a  day.  Cutouts,  a  board 
of  sawed-off  shotguns  and  handcuffs.  15 
blown-up  reviews  and  congratulatory  tele- 
grams decorated  the  lobby. 

Toups  certainly  put  over  a  well  diversified 
campaign  and  from  what  we  hear  obtained 
most  satisfactory  returns  as  the  results  of 
his  efforts. 


MOTION    PICTURE  HERALD 


May    28,  1932 


JEFFREY  PROMOTED 
BIG  DOG  AND  DOLL 
STUNT  IN  FLORIDA 

Just  as  George  B.  Jeffrey  observes,  tear 
sheets  of  Miami  newspaper  tell  the  whole 
story  of  a  big  Doll  and  Dog  Contest  waged 
recently  as  the  result  of  a  tie-up  between 
theatre  and  publisher.  George  manages  the 
Stanley,  a  Publix  house  down  at  West  Palm 
Beach,  and  now  that  the  northern  visitors 
have  promoted  carfare  to  their  home  towns 
and  things  have  quieted  down,  we  may  ex- 
pect a  bit  of  news  now  and  then  from  that 
neck  of  the  country. 

To  get  back  to  the  Big  Doll  and  Dog 
stunt,  we  can  report  that  numerous  and 
sundry  youngsters,  dogs  and  dolls  took  part 
in  the  event  and  that  motion  pictures  were 
taken  of  the  winners.  A  party  was  staged 
at  the  theatre  and  all  winners  were  awarded 
free  tickets  to  the  show.  By  virtue  of  the 
tie-up  the  paper  plugged  the  event  with 
stories  and  photos  for  several  days  prior  to 
opening.  Owners  of  smallest  dogs,  largest 
dogs,  smartest  dogs,  prettiest  dolls,  etc., 
vied  for  honors. 

Jeffrey  had  two  excellent  days  as  the  re- 
sult of  his  show  and  is  passing  the  tip  along 
as  a  reminder  for  some  other  showman  in 
this  outfit  to  take  a  whack  at  the  same  kind 
of  stunt.  The  newspaper  will,  of  course, 
figure  their  end  of  the  deal  on  reader  in- 
terest on  account  of  the  many  local  resi- 
dents entered  in  the  event. 


POSTER  ART 

FOR  THE  THEATRE! 


SOBLER  ON  THE  JOB 
WHEN  STAR  STOPPED 
OFF  IN  WINDY  CITY 

Right  on  the  job  when  James  Cagney 
passed  through  Chicago  en  route  to  New 
York  City,  Al  Sobler,  in  charge  of  adver- 
tising and  exploitation  for  Warner  theatres 
in  Chicago  territory,  promoted  a  snappy 
auto  speedster  for  exclusive  use  of  the  star 
while  in  town.  The  tie-up  also  included  the 
sending  out  by  the  auto  manufacturer  of 
100,000  circulars  of  a  photograph  of  Cagney 
and  car.  "Crowd  Roars"  was  the  inspiration. 


Well,  here  we  are  back  on  the  Poster 
Art  series  which  we  so  reluctantly  had  to 
get  away  from  for  a  while.  But  we'll  try 
our  darndest  to  keep  it  going  without  in- 
terruption from  now  on. 

James  B.  Watson  is  the  artist  who  con- 
tributed this  poster.  Isn't  it  attractive  ?  We 
thought  so  and  now  we  pass  it  along  for 
your  opinion  or  use.  You  will  find  it  easy 
and  clear  to  trace  on  your  Balloptican  pro- 
jector and  the  likeness  of  Joan  Bennett  is 
unusually  good. 

Watson  is  the  art  man  for  the  Capitol 
theatre  in  Pottsville,  Pa.,  and  further  exam- 
ples of  his  fine  work  will  appear  frequently 
during  the  series.  We  are  of  the  opinion 
that  his  work  will  bear  watching  and  may 
be  found  good  for  others  who  want  to  in- 
ject new  life  into  their  own  art  work. 


HOT  WEATHER  BOX-OFFICE  TONIC 


Fragile  and 
Dainty 

JAPANESE 
LUNCHEON  SET 

Beautifully  Hand-Painted 

Your  Lady  Patrons  Will  Rave 
About  It! 

— and  here's  another  offering: 

Onyx  Marbelette 
Cutlery 

Fire   Proof — Stainless  Steel — 
Rust  Proof 


Chas.  H.  Streimer,  Sales  Mgr. 

Streimer  Ad-Service 

352  W.  44th  St.,  N.  Y.  C. 

Gentlemen: 

Please  send  me  further  information. 


State 


Name   Theatre 

Address   City  

Check  item  [X] 
Japanese  Set  □  Onyx  Marbelette  Cutlery  fj 
Willow  Ware  □                      Dinner  Ware  □ 
  MAIL  THIS  COUPON  AT  ONCE   


BEN  KATZ  AND  CREW 
WAGED  BIG  CAMPAIGN 
FOR  CAGNEY  PICTURE 

Ben  Katz,  Warner  Theatre  advertising 
manager  in  Milwaukee  who  has  been  put- 
ting over  noteworthy  work  over  a  consider- 
able period,  is  given  credit  for  a  Wow  of  a 
campaign  made  re- 
centlw  on  "Crowd  fflWU  lEAy£  y<x/ 
Roars,  in  which 
promotional  stunts 
played  an  import- 
ant part 

One  of  the  heavy 
items  in  Ben's  cam- 
paign was  distribu- 
tion of  100,000  fry 
sheets  from  a  local 
newspaper,  one  side 
plugging  the  pic- 
ture and  the  other 
the  publication. 
Half  were  distrib- 
uted by  the  news- 
boys and  half  by  the  theatre.  Another  large 
item  was  distribution  of  10,000  Postal  Tele- 
graph messages,  signed  by  Cagney  and 
Blondell  and  placed  in  all  downtown  office 
buildings,  restaurants  and  hotels. 

He  also  sold  the  Walgren  drug  stores  on 
the  idea  of  featuring  a  Cagney  and  Blondell 
2  Star  Feature  Steak  Sandwich. 


.  Two  newspaper  stunts  also  came  in  for 
their  share  of  favorable  comment.  One  was 
a  picture  caption  gag  run  over  a  period  of 
four  days  which  gave  a  corking  opportunity 
to  show  different  scenes  from  the  picture 
each  day  and  to  work  in  stories  from  the 
merchandising  plan.  The  other  was  a  classi- 
fied ad  gag  in  Milwaukee's  largest  German 
paper. 

Additional  trade  builders  used  by  Katz 
included  3,000  special  gag  cards  sent  out 
on  house  mailing  list;  24-sheets  in  best 
available  spots  in  county ;  tie-ups  in  22 
downtown  windows ;  display  of  trophies  won 
by  local  team  of  auto  racing  drivers  in 
large  department  store;  silk  ribbons  worn 
by  house  ushers  in  all  Warner  Milwaukee 
theatres  one  week  prior  to  opening;  a  five 
day  teaser  ad  campaign  in  advance  of  regu- 
lar display  newspaper  advertising;  special 
art  and  stories  in  all  papers ;  6  advance 
radio  announcements ;  special  lobby  dis- 
plays and  front ;  special  copy  trailer  in  addi- 
tion to  regular  talking  trailer ;  special  sound 
copy  trailer  in  nine  Warner  neighborhood 
houses  one  week  in  advance;  and  a  gala 
Hollywood  premiere  with  floodlights,  radio 
hook-ups,  orchestra  and  all  the  other  side 
dishes. 

The  accompanying  illustrations  show  one 
of  the  lobby  displays  fashioned  by  the  staff 
and  an  example  of  newspaper  advertising 
used  in  the  above  campaign. 


May    2  8,    19  3  2 


MOTION    PICTURE    HERALD  115 


SHEPHERD'S  ECC  HUNTING  RALLY 
WAS  THE  TALK  OF  MIAMI,  FLA. 


Hard  Work  Featured  All  His 
Efforts  and  Reflected  in 
the  Amount  of  Business  and 
Publicity  Gained  by  Theatre! 

We  are  well  aware  of  the  fact  that  Easter, 
Egg  hunts  and  Bunny  gags  are  past  as  far 
as  this  year  is  concerned,  but  we  are  faced 
with  a  peculiar  situation.  We  are  supposed 
to  pass  along  ideas  in  every  avenue  of  show- 
selling,  yet,  we  cannot  tell  how  a  thing  has 
been  successfully  handled  until  it  is  over 
and  then  when  it  is  over  the  season  has  past 
and  we  can  only  tell  you  how  it  was  done 
with  the*  definite  thought  in  mind  that  the 
smart  showmen  of  today  keep  a  good  file 
of  such  material  when  the  season  rolls 
around  again  in  another  12-months. 

All  of  which  leads  us  up  to  this  point 
where  we  want  to  tell  you  about  one  of  the 
best  Easter  parties  we've  ever  had  the  pleas- 
ure of  watching  personally  in  many  a  year. 
In  fact,  we  can't  recall  when  as  much  en- 
thusiasm, publicity  and  local  good  will  was 
corralled  by  a  single  neighborhood  theatre 
in  many  moons.  But  since  this  one  bears 
telling,  here  goes : 

Advance  Publicityl 

The  theatre  is  the  Biltmore  Theatre  in 
Miami,  Fla.,  and  the  manager  is  Sonny 
Shepherd  (pictured  elsewhere  on  this  page). 
"Sonny"  is  one  of  those  fellows  who  can 
get  back  of  an  idea  and  see  it  through  on 
his  enthusiasm  alone.  And  he  has  plenty  of 
that.  But  his  pet  hobby,  and  a  profitable 
hobby  it's  turned  out  to  be  for  the  Biltmore 
Theatre,  is  a  Mickey  Mouse  Club  and  any- 
thing else  that  ties  in  with  the  youngsters. 

For  example,  he  has  a  Mickey  Mouse 
orchestra  of  15  pieces  which  has  been  work- 
ing with  him  for  over  a  year.  They  meet 
twice  a  week  and  rehearse  and  then  play  at 
the  regular  Saturday  meetings  of  the  Club 
on  the  stage  of  the  Biltmore  every  week. 
In  addition,  they  play  outside  engagement 
which  "Sonny"  arranged  for  them  as  they 
are  advertised  as  the  Biltmore  Theatre 
Mickey  Mouse  Orchestra. 

Besides  this  orchestra  he  also  has  a  tal- 
ented group  of  kiddies  who  are  apparently 
destined  for  great  futures  on  the  stage.  Some 
of  those  youngsters  perform  like  seasoned 
troupers  and  lend  no  end  of  entertainment 
to  the  weekly  gathering  of  the  Club.  But 


One  of  the  most  pleasant  memories  of  our 
trip  to  Florida  this  past  winter  was  the  time 
we  spent  with  Sonny  Shepherd,  live-wire 
manager  of  the  Wolfson-Meyer  Biltmore 
Theatre  in  that  city.  Aside  from  making  our 
stay  mighty  enjoyable,  Sonny  gave  us  several 
opportunities  of  observing,  first  hand,  how  a 
small  theatre  can  be  made  profitable  via 
hard  work  and  constant  plugging.  Here  is 
a  showman  who  never  relaxes  in  his  effort 
to  attract  attention  to  the  theatre  by  way 
of   newspaper  stories   and  exploitation. 


we'll  tell  you  more  about  those  entertainers 
later  on  in  this  story. 

First  of  all,  we  want  to  convince  you  that 
the  newspapers  of  Miami  are  hard-boiled 
when  it  comes  to  any  free  space  or  stories 
about  the  theatres  and  their  attractions.  So 
when  "Sonny"  broke  the  front  page  of  the 
leading  paper  by  crashing  into  Arthur  Bris- 
bane's exclusive  column  you  can  take  it  from 
us  that  "that's  sumpin'."  He  also  managed 
to  get  several  prominent  readers  spotted  dur- 
ing the  week  in  the  two  papers  and  suc- 
ceeded in  working  up  quite  a  lot  of  interest 
in  his  Saturday  morning  Easter  Egg  Hunt 
and  party. 

Hiding  the  Eggsl 

We  happened  to  spend  the  previous  eve- 
ning with  "Sonny"  and  so  we  know  that  he 
was  mighty  anxious  to  get  busy  late  at 
night  and  bury  the  eggs  so  as  to  make  the 
kiddies  get  a  lot  of  fun  out  of  finding  them. 
But  the  weather  looked  threatening  and  so 
he  put  it  off  until  5  o'clock  the  morning  of 
the  hunt.  How  many  other  managers  would 
personally  get  behind  a  gag  of  this  sort 
and  get  up  at  that  ungodly  hour  to  bury 
300  hard-boiled  eggs.  Understand,  previous 
to  the  burying  process  they  had  to  be  col- 
ored in  all  the  latest  and  flashiest  colors. 

Then  there  were  the  prize-winning  eggs. 
A  golden  egg  for  first  prize  and  a  silver  for 
second.  To  which  you  can  also  add  12  white 
eggs  stamped  with  the  Biltmore  rubber 
stamp  and  good  for  a  free  admission  to  the 
lucky  kids  who  found  them. 

Just  glance  at  the  pictures  on  this  page  and 
then  answer  the  question  yourself.  Picture 
a  little  tot  with  a  flock  of  eggs  she  had 


Same  Idea  Can  Be  Used  For 
Treasure  Hunt  or  Similar 
Business-Building  Ideas 
At  Any  Time  of  the  Year! 

found  during  the  first  half  hour  of  the  hunt. 

Try  to  count  that  small  portion  of  the  par- 
ticipating youngsters  in  front  of  the  theatre 
where  "Sonny,"  via  a  loudspeaker,  stood 
upon  the  top  of  the  marquee  and  gave  them 
their  instructions.  We  judged  that  close 
to  1,500  kiddies  gathered  in  front  of  the 
Biltmore  on  the  morning  of  the  hunt. 

Another  picture  shows  just  a  small  por- 
tion of  them  scattered  about  one  of  the  fields 
close  by  the  theatre  where  the  eggs  were 
concealed.  It  sure  was  a  sight  for  tired  eyes 
to  watch  those  kiddies  start  off  on  the  run 
to  look  for  those  eggs.  And  what  a  sight 
every  time  they  found  one.  It  was  worth 
all  the  time,  trouble  and  aggravation  spent 
on  working  up  a  stunt  of  this  sort,  and  that's 
about  all  that  must  of  sustained  this  enthu- 
isastic  manager. 

Egg  Rolling  Contest,  Too! 

The  egg  hunt  lasted  for  the  better  part  of 
45  minutes  and  then  the  kids  lined  up  on 
either  side  of  the  street  to  watch  20-odd 
boys  attempt  to  push  raw  eggs  a  hundred 
feet  with  their  noses.  The  roars  of  laughter 
which  greeted  the  breaking  of  the  shells  by 
the  over-ambitious  boys  proved  that  the 
spectators  were  getting  a  great  kick  out  of 
the  whole  proceeding. 

Incidentally,  while  this  last  event  was  go- 
ing on  some  of  the  kids  were  bargaining  for 
exchange  of  eggs.  The  lucky  ones  who 
found  anywhere  from  two  to  ten  eggs  were 
willing  to  listen  to  any  fair  proposition  for 
the  sale  of  some  of  their  findings.  Ditto 
for  the  kids  who  found  more  than  one 
white  (free  admission)  egg.  It  was  a  grand 
time  all  around. 

Great  Stage  Show! 

After  much  hard  work  on  the  part  of  the 
staff,  "Sonny"  finally  managed  to  get  all  the 
kids  into  the  house  and  seated.  Then  the 
film  show  got  under  way,  and  if  you've 
never  listened  to  hundreds  of  kids  watching 
a  western  picture  then  you  have  been  more 
than  kind  to  your  ears.  Mine  still  ache  from 
the  hell-raising  which  followed  each  thrill- 
ing episode  of  a  Maynard  offering.  But 

(Continued  on  next  page) 


116  MOTION    PICTURE  HERALD 

A  STRIKING  LOBBY  DISPLAY  ON  "RUE  MORGUE" 


The  Mayfair  Theatre,  RKO  first-run  stand  in  New  York  City,  had  an  attractive 
lobby  display  for  "Murders  in  Rue  Morgue."  Back  of  the  box  office  a  display  made 
to  resemble  a  gable  window  in  the  upper  story  of  a  house  showed  a  giant  ape  emerg- 
ing with  a  girl  in  its  arms.  A  number  of  large,  striking  cut-outs  were  also  placed  at 
various  spots  at  sides  and  rear  on  front  lobby  and  under  inside  ends  of  the  brilliantly 
illuminated  marquee. 


Gwinn  a  Partner 

Cecil  Gwinn,  manager  of  the  Fox  The- 
atre, Centralia,  Wash.,  becomes  a  partner 
in  a  business  deal  recently  engineered  by 
himself  and  A.  C.  St.  John,  president  of 
the  St.  John  Investment  Co.  of  Chehalis, 
Wash.  This  corporation  and  Gwinn  have 
purchased  all  the  stock  of  the  Twin  City 
Theatres,  Inc.,  and  in  turn  the  St.  John 
Investment  Co.  has  purchased  the  Fox  The- 
atre at  Centralia.  Gwinn  will  continue  as 
business  manager  for  Twin  City  theatres 
at  both  Chehalis  and  Centralia.  Local  man- 
agement remains  as  at  present. 


SIMON  MAKES  GOOD 


HALSEY 

u   ■  HALSEY  ST. WAY  » 


THE  BIGGEST  AND  BEST  SHOW 

BROOKLVM 

AT  ALL  TIMES 


tIC  VAUDEVILLE  ACTS 

e:-ve:ry  da.y 


FEATURE  PHOTOPLAYS 
AMATEURS  EVERY  THURS.  NIGHT 


Here  is  one  of  the  large  car  cards  used  by 
Lou  Simon  in  Brooklyn  to  attract  attention  in  a 
neighborhood  where  competition  is  so  keen  that 
you  must  fight  every  inch  of  the  way.  It's  great 
to  record  that  he's  winning  out,  too. 


BIG  COMPLIMENTARY 
PASS  USED  ON  FILM 
BY  SHOWMAN  WITTE 

A  pink-colored  complimentary  pass  meas- 
uring about  two  feet  in  length  by  eighteen 
inches  wide  blew  in  through  the  mails  from 
Cincinnati  a  short  time  ago.  It  was  issued 
by  the  Ufa-Taft  Theatre  in  connection  with 
"Freaks"  and  a  portion  of  the  copy  stated 
that  it  was  ''a  big  pass  for  a  big  show."  It 
bore  the  signature  of  F.  M.  Witte,  man- 
ager of  the  house. 

We  believe  this  is  the  first  time  the  Club 
has  received  a  contribution  from  Witte  and 
hope  that  he  will  favor  this  organization 
with  other  proof  of  his  activities.  A  pass 
such  as  described  above  must  have  been 
something  in  the  way  of  a  sensation. 


Which  Is  Joe  E.  Brown 


LOCAL  BOY  MAKES  GOOD 

Here  is  a  case  where  a  local  boy  actually 
did  make  good  a  chance  to  gain,  footlight 
fame  through  own- 
ing a  face  that  re- 
sembled Joe  E. 
Brown's. 

M.  L.  Hart,  man- 
ager of  the  Belle 
Theatre,  Belle 
Fourche,  S.  D., 
when  searching 
around  for  mate- 
rial to  exploit  "Lo- 
cal Boy  Makes 
Good,"  discovered 
this  so-called  Joe 
Brown  double  in  a 
local  high  school 
and  persuaded  him 
to  appear  on  the 
stage  of  !his  theatre 

at  all  performances.  Herewith  is  a  repro- 
duction of  a  newspaper  ad  used  for  the  oc- 
casion. The  young  fellow  made  an  inter- 
esting added  attraction  and  business  was 
excellent. 


RIGHT  —  They  Are  Both  Joe  E.  Brown 

BUT 


LOCAL  BOY 
MAKES  GOOD 


Joe  E 
BROWN 

Tuesday  &  Wednesday,  March  8  •  9 

BELLE  THEATRE 


May    28,  1932 

KLINGLER  RECENTLY 
CELEBRATED  NINTH 
ANNIVERSARY  WEEK 

Ninth  Anniversary  Week  was  celebrated 
a  short  time  ago  by  Paul  O.  Klingler, 
manager  of  the  Rialto  Theatre,  Lewistown, 
Pa.,  and  we  note  that  he  got  out  a  very 
attractive  program  in  honor  of  the  occasion. 

The  cover  was  made  from  black  photo 
mount  stock  with  front  cover  cut  diagonally 
to  show  a  portion  of  an  orange  colored 
insert.  The  name  of  the  theatre  on  front 
and  other  copy  was  printed  in  silver.  The 
back  cover  carried  four  ads  from  local 
merchants.  The  first  page  of  the  insert  was 
blank  except  for  two  lines  of  copy  in  the 
lower  right  hand  corner  which  read:  "It's 
Our  Birthday.  .  .  .  Your  Party." 

Just  a  line  or  two  concerning  the  pro- 
gram, which  consisted  of  a  news  weekly ; 
a  Paramount  comedy ;  a  Paramount  act ;  the 
Rialto  Grand  Organ ;  a  special  anniversary 
stage  feature  which  included  the  "High 
Hatters,"  a  Jap  balancing  act  and  a  jug- 
gling act,  and  the  feature  presentation.  The 
foregoing  was  run  on  Monday  and  Tuesday 
and  a  change  was  then  made  for  the  balance 
of  the  week. 

We're  glad  to  hear  from  Klingler  again 
and  think  that  he  got  out  a  most  attractive 
looking  special  program.  We  also  note  that 
he  used  a  striking  newspaper  display  ad  for 
an  opening  gun  on  "Shanghai  Express," 
consisting  of  two  large  mats  of  Dietrich  and 
Brook  and  just  enough  copy  to  be  easily 
digested.  Continue  the  good  work,  Paul, 
and  don't  forget  to  keep  in  touch  with  us. 


SHEPHERD'S  BIG 
EGG-HUNT  RALLY  ! 

{Continued  from  preceding  page) 

to    the    kids    it    was    just  grrraaannnd. 

x\fter  the  feature  was  over  the  stage  show 
started  with  a  snappy  overture  by  the 
Mickey  Mouse  Orchestra.  Then  "Sonny" 
introduced  the  Mistress  of  Ceremonies,  a 
cute  little  miss  who  took  the  show  in  hand 
and  made  sure  that  every  kiddie  got  a  great 
big  hand  from  the  audience. 

Toe  dancers,  sister  teams,  four-year-old 
tenors,  one  followed  the  other  to  the  evi- 
dent enjoyment  of  that  mob  of  kids.  Finally 
one  of  the  favorites  of  the  community  was 
announced  and  did  she  get  a  reception  ?  I'll 
say  so,  and  she  deserved  it,  too.  There  was 
a  girl  of  about  10  who  could  sing  a  song 
like  nobody's  business.  They  couldn't  get 
enough  of  her. 

Good  Time  For  All! 

By  the  time  we  had  to  call  it  a  day  and 
make  haste  to  get  back  to  our  hotel  the 
house  was  filled  to  overflowing  and,  al- 
though we  knew  we  were  going  to  miss 
some  fine  stage  talent,  we  had  to  tear  away. 

But  one  fact  remained  impressed  upon  our 
mind.  Those  kiddies  certainly  had  the  time 
of  their  young  lives  and  seemed  to  be  get- 
ting a  great  kick  out  of  everything.  No' 
wonder,  we  thought,  that  this  was  the  finest 
Mickey  Mouse  Club  outfit  we  had  ever  at- 
tended. They  had  a  manager  working  on 
the  job  who  never  knew  what  hours  meant. 
He  gave  unstintingly  of  his  time  and  health 
to  build  up  something  that  must  count  for 
real  dollars  and  cents  at  the  box  office. 

We  left  Miami  with  one  positive  thought 
stamped  on  our  minds.  We  had  met  one 
of  the  livest  showmen  in  the  south  and 
found  him  to  be  one  swell  guy.  Here's 
hoping  that  we  get  to  Miami  again  next 
year. 


May    2  8,    19  3  2 


MOTION    PICTURE  HERALD 


BERGHOFFEN  HELPED 
SALES  WITH  TIE-UPS 
AND  LOBBY  DISPLAYS 

Lobby  displays  and  tie-ups  aided  Arthur 
Berghoffen,  manager  of  the  Palace  Theatre, 
Bergenfield,  N.  J.,  in  the  selling  of  "Lost 
Squadron"  and  "Fireman  Save  My  Child." 

For  "Squadron"  he  had  a  fifteen  foot 
flying  'plane  on  exhibition  in  the  lobby  and 
also  arranged  with  a  local  airplane  shop  for 
the  staging  of  a  contest  among  Theatre 
Club  members  for  the  making  of  small, 
model  'planes.    Results  were  excellent. 

On  "Fireman"  he  tied-up  with  the  local 
fire  department  for  an  outdoor  demonstra- 
tion of  fire  fighting  on  opening  day  of  pic- 
ture. Another  gag  that  went  over  big  was 
a  special  showing  for  the  entire  department, 
all  members  attending  in  a  body.  Pamphlets 
containing  police  and  fire  signals  were  also 
widelv  distributed. 


Berghoffen  is  a  follower  of  exploitation 
activities  set  forth  in  this  department  and 
wants  to  thank  his  fellow  showmen  for  the 
many  valuable  suggestions  they  have  con- 
tributed. We  are  glad  to  hear  from  him 
again  and  hope  he  will  continue  to  keep  in 
close  touch  with  Club  headquarters. 


ROUND  TABLE  BIOGRAPHIES 

Lou  S.  Hart,  director  of  publicity  for 
the  Academy  of  Music,  New  York  City, 
crashed  showbusiness  through  the  Holly- 
wood studios  several  years  ago  and  has 
been  in  it  ever  since,  even  though  he  start- 
ed out  in  life  to  be- 
come an  electrical 
engineer. 

As  he  admits,  he 
secured  a  job  at  the 
Fox  studios  as  a 
means  to  an  end, 
and  the  end  at  that 
time  was  to  get  an 
education  at  a  uni- 
versity that  had  a 
good  football  team. 
His  aspirations  in 
the  electrical  line 
brought  him  in  line 
with  Movietone  work 
at  the  studios,  but  he  forsook  all  ideas  of 
becoming  an  engineer  after  working  out 
with  Charlie  Carroll  in  Jersey  City,  N.  J., 
in  the  publicity  end.  Sold  on  publicity  after 
that  experience,  he  decided  that  it  was  the 
line  he  wanted  to  follow  and  has  been  at 
it  ever  since. 

He  thoroughly  enjoyed  his  four  years' 
experience  on  the  West  Coast  and  while 
there  was  a  member  of  the  Fox  Studio 
Basketball  Team,  playing  with  George 
O'Brien,  Charles  Farrell,  Rex  Bell  and 
Max  Gold.  He  tells  us  he's  in  showbusiness 
for  keeps. 


Lou  S.  Hart 


NEW  MEMBERS— 
!F  YOU  PLEASE! 

Don't  become  impatient  if  your  framed 
Membership  Certificate  is  slow  in  reaching 
you.  It  takes  between  two  and  three  weeks 
after  receipt  of  application  to  prepare  and 
ship  these  certificates. 

First — They  must  be  properly  and  care- 
fully lettered. 

Second — They  must  be  signed. 

Third — Then  they  must  be  framed. 

Fourth — Packed,  labeled  and  shipped. 

Fifth — Time  necessary  in  transit. 

In  addition  to  the  above,  we  found  our- 
selves swamped  with  new  members'  applica- 
tions and  are  just  beginning  to  catch  up 
with  them.  So  bear  with  us  and  allow 
reasonable  time  after  you  join  for  your 
certificate  to  reach  your  office. 


HANNAN  ENGINEERED 
OUTSTANDING  PIECE 
OF  PROMOTION  WORK 

An  outstanding  piece  of  promotional  work 
was  done  recently  by  Manager  Hannan  of 
the  Merrick  Theatre,  Jamaica,  L.  L,  N.  Y., 
when  some  $600  worth  of  attractive  articles 
of  merchandise  were  distributed  among  pa- 
trons of  his  theatre. 

House  supply  companies,  art  shops,  flower 
markets,  dress  shops,  beauty  shops,  drug 
stores,  dentists,  meat  markets  and  various 
other  merchants  were  tied  in  with  the  move 
and  articles  ranged  in  value  from  $5  trade 
checks  to  an  electric  refrigerator  worth 
$169.50. 

We  can  well  imagine  the  interest  kicked 
up  down  on  the  fsland  by  the  above  stunt. 


YOU  CAN  PACK 

THEM  IN  at  the  lowest  cost 

in  history.  Others  are  putting  out 
the  S.  R.  O.  sign  with  this  popular 
S.  R.  O.  PLAN 

HERE  IT  IS: 

1  1  00  boxes  of  soft  chewy  tasty 
candy;  1  OO  articles  of  merchandise 
that  have  eye  appeal,  quality,  and  flash 
with  retail  values  up  to  $5.00  each;  com- 
plete for  $60.  Takes  care  of  1100 
patrons  at  less  than  6  cents  each!  You 
give  every  patron  a  free  box  of  this  qual- 
ity candy  and  distribute  the  remarkable 
merchandise  items  to  the  holders  of  the 
lucky  coupons.  Simple,  effective,  easy  to 
handle.  Work  it  a  day,  a  week,  a  month 
when  and  as  you  need  it.  No  need  to  tie 
yourself  up  to  a  long  winded  expensive 
premium  plan  when  you  have  the  S.R.O. 
Plan.  Other  smaller  units  can  be  had  in 
units  of  550  at  $30  and  250  at  $  1 5.  All 


A  FEW  OF  THE  ITEMS 
IN  S.R.O.  PLAN  NO.  I 

Jap  Gold  Bed  Spreads 
Spanish  Shawls 
Tie  Racks 
Pearl  Necklaces 
Embroidered  Coolie 

Coats 
Enameled  Cigarette 

Lighters 
Rayon  Pajamas 
2  Candelite  Table  Lamps 
Three  Piece  Toilet  Sets 
Silk  Pillows  and  90  others 

of  equal  or  better  value 


prices  are  F.O.B.,  Chicago. 
LIST  SHOWING  COMPLETE  ASSORTMENT  —  MAILED  ON  REQUEST 

Wire,  write,  or  phone  your  order  to-day.    Prompt,  cheerful  service. 

UNIVERSAL 

THEATRES  CONCESSION  COMPANY 


4701  ARMITAGE  AVENUE 


CHICAGO,  ILL. 


118 


MOTION    PICTURE  HERALD 


May    2  8,    19  3  2 


IT  PAYS  TO  ADVERTISE! 

This  Showman  Speaks  From  Wide 
Experience  On  a  Subject  With 
Which  He  Is  Really  Familiar! 


By  TED  TODDY 

Director  of  Advertising  and  Exploitation 
in  Southern  Division  for  Columbia  Pictures 

ADVERTISING  IS  TO  THE  THEA- 
TRE WHAT  THE  HEART  BEAT 
IS  TO  THE  BODY.  Without  the 
heart  beat  the  body  dies ;  without  advertis- 
ing the  theatre  becomes  dormant.  Although 
this  fact  may  be  applied  to  any  type  of  busi- 
ness, especially  is  it  true  with  the  theatre 
since  ADVERTISING  IS  THE  PRE- 
DOMINATING FACTOR  RULING  THE 
SUCCESS  OR  FAILURE  OF  THE 
THEATRE. 

By  advertising  is  meant  merely  advising 
the  public  what  entertainment  the  theatre 
has  to  sell,  which  is  a  new  commodity  with 
each  change  of  program.  Regardless  of 
the  value  of  the  star's  name  or  other  merits 
of  the  picture,  which  might  speak  for  them- 
selves and  lead  the  exhibitor  to  the  mis- 
taken idea  that  there  is  no  need  to  advertise 
or  exploit,  how  is  the  public  to  know  these 
good  points,  unless  the  showman  DOES 
place  these  points  in  the  spotlight  where 
they  can  be  heard  and  seen.  After  all,  it  is 
simply  a  matter  of  compelling  attention  and 
you  can't  compel  attention  by  being  quiet. 
The  best  mouse  trap  maker  paved  a  beaten 
path  to  his  door  only  by  advertising.  Other- 
wise, how  did  so  many  people  hear  of  his 
mouse  trap? 

Don't  Whisper  —  Shout! 

Entertainment  advertising  has  always 
been  on  the  shouting  plane  and  it  is  inter- 
esting to  see  that  other  types  of  business 
have  acknowledged  the  effectiveness  of  this 
method  by  employing  it.  However,  modern 
times  have  changed  the  methods  of  adver- 
tising in  respect  to  "truth"  of  product  about 
which  the  shouting  is  being  done.  The 
fundamentals  remain  unchanged  and  it  is 
these  fundamentals  every  exhibitor  should 
know  and  if  he  does  not  know,  should  make 
their  acquaintance,  at  least. 

The  methods  of  employing  advertising 
vary,  according  to  the  theatre  and  locality. 
Each  picture  is  an  article  calling  for  a 
special  procedure.  What  is  candy  for  one 
is  poison  to  another.  This  pertinent  fact 
we  will  discuss  more  in  detail  a  little  fur- 
ther down  the  line. 

Returning  for  a  moment  to  the  topic  of 
"truth"  in  advertising.  Today  is  the  day 
of  truthful  advertising  and  the  man  who 
does  not  stick  to  this  rule  reaps  the  ravages 
of  the  whirlwind  set  in  motion  by  a  hum- 
bugged public.  Once  patrons  are  properly 
"fooled,"  all  advertising  in  the  world  will 
not  gain  their  faith.  An  exhibitor  might 
cry  "wolf"  once  or  twice  and  his  patrons 
might  come,  expecting  to  find  the  "wolf," 
but  as  the  watcher  of  sheep,  the  third  time, 
when  the  exhibitor  might  have  a  really  fine 
production  and  sends  out  his  call,  his 
patrons  turn  a  deaf  ear,  as  did  the  wood- 
men in  the  forest.  The  exhibitor  becomes 
prey  to  his  own  folly. 

In  the  past  such  a  method  has  been  used 
often  and  although  the  practice  has  been 


curtailed  to  a  degree  where  only  a  few  of 
the  old  school  remain,  every  now  and  then 
an  exhibitor  becomes  desperate  for  a  sensa- 
tional punch  and  starts  on  his  own  war  path. 
By  nature  of  the  article  advertised,  theatre 
advertising  is  necessarily  more  sensational 
than  the  inanimated  commodity  offered  for 
sale  over  the  counter.  But  let's  watch  out- 
step that  we  don't  trespass  the  border  line 
of  honest  sensationalism,  which  can  be  con- 
strued as  enthusiasm,  and  untruthful  bois- 
terousness  which  every  time  rings  with  a 
death  knell  hollowness. 

Everything  Counts! 

There  is  one  thing  a  theatre  manager 
must  understand  and  that  is  a  theatre  man- 
ager employs  advertising  from  the  very 
moment  his  theatre  opens.  Advertising  and 
exploitation  work  hand  in  hand  with  good 
theatre  management.  Consider  the  first 
"Good  morning, — How  many  tickets,  please" 
— from  the  cashier  in  the  box  office,  to  the 
"How  did  you  enjoy  the  show"  from  the 
usher.  The  response  which  these  words 
bring  from  your  patrons  is,  of  course,  a 
form  of  advertising. 

Consider  also  the  physical  cleanliness  of 
the  theatre,  the  courteous  assistance  offered 
by  a  theatre  staff,  the  arrangement  of  the 
screen  menu.  All  of  these  are  parts  of  the 
whole  "selling"  picture.  No  amount  of  ad- 
vertising in  the  form  of  outside  advertising 
will  succeed  if  the  theatre  itself  is  not  well 
managed.  This  is  pure  logic.  Do  we  not 
shop  at  the  stores  in  whose  reputation  we 
have  faith? 

The  business  of  a  theatre  is  not  that  of 
an  educator,  although  it  is  acclaimed  the 
greatest  educational  medium  of  the  age,  but 
emphatically  a  business  of  selling  entertain- 
ment via  the  screen  to  as  many  people  as 
possible  at  every  showing  of  a  picture.  The 
theatre  is  in  the  same  position  as  that  of  a 
prominent  retail  store.  Whereas  the  retail 
store  offers  merchandise  from  its  shelf,  the 
theatre  offers  entertainment  and  differs  only 
in  the  type  of  merchandise  offered,  which 
calls  for  a  change  in  its  method  of  adver- 
tising. 

Different  Methods  Available! 

Regarding  the  method  of  procedure,  for 
instance,  in  assisting  an  exhibitor  in  adver- 
tising, the  Advertising  and  Exploitation 
Department  takes  into  consideration  the 
local  conditions  in  the  town,  which  often 
times  influence  the  procedure  in  advertising 
a  certain  production.  Yet  this  influence  is 
not  often  so  decidedly  pronounced  that  it 
calls  for  a  right  about  face  from  the  usual 
method.  Whenever  such  a  situation  is  con- 
tacted, however,  it  must  be  dealt  with  diplo- 
maticallv. 


Toddy,  before  making  his  present  connec- 
tion, was  actively  engaged  in  theatre  work 
and  for  this  reason  is  better  qualified  to 
discuss  advertising  and  exploitation  than  one 
who  lacks  the  background  of  theatre  man- 
agement. If  YOU  do  not  agree  with  his 
views  you  may  give  us  your  own  slant.  The 
matter  is  open  for  discussion  by  all 
members. 


We  might  take  for  example  the  advertis- 
ing of  a  picture  from  the  "Sex"  angle, 
whose  campaign  demands  minute  and  care- 
ful planning.  A  production  which  lends  it- 
self to  exploitation  and  advertising  from  a 
strong  sex  angle  is  too  often  distorted  by 
managers  on  the  theory  that  their  box  office 
will  be  enriched  by  this  sordid,  enticing  ap- 
peal. Just  because  a  production  pertains  to 
to  the  loves,  life  and  experiences  of  a 
woman,  it  does  not  necessarily  classify  it  as 
a  lurid  sex  production.  Many  a  theatre  has 
ruined  its  reputation  by  misleading  bally- 
hoos  on  the  exposure  of  sex,  which  bally- 
hoos  are  untruthful  and  hence  unwarranted. 
If  they  had  kept  their  advertising  on  this 
same  picture  on  a  dignified  plane,  they 
would  have  fared  to  the  contrary. 

These  are  facts  which  we  all  know.  Upon 
arising  in  the  morning  we  use  "Life  Buoy" 
soap  for  our  bath,  clean  our  teeth  with 
"Pepsodent,"  shave  with  a  "Gillette,"  put 
on  a  "Van  Heusen"  shirt  and  "Society 
Brand"  suit,  breakfast  on  "Kellogg"  cereal 
and  "Maxwell  House"  coffee,  smoke  "Lucky 
Strike"  and  the  first  moment  we  feel  weary 
drink  a  "Coca-Cola,"  and  throughout  the 
day  similar  well  known  brands  of  merchan- 
dise satisfy  our  desires. 

Did  you  ever  stop  and  think  these  so  well 
known  brands  were  unknown  a  comparative- 
ly short  time  ago.  Yet  today  we  uncon- 
sciously ask  for  them,  so  familiar  are  they 
to  us.  Why?  We  really  don't  crave  these 
particular  brands  or  really  believe  them  so 
superior  to  other  brands  to  warrant  our  ex- 
clusive use  of  them.  Again,  why?  Simply 
because  they  are  the  effectively  advertised 
brands  and  because  of  their  advertising  we 
feel  familiar  with  them,  as  though  they  were 
our  friends.  These  brands  have  made  mil- 
lions for  their  advertisers.  Statistics  will 
attest  it  has  paid  them  to  advertise.  For  the 
same  obvious  reason  why  we  select  these 
brands,  patrons  will  select  your  theatre  to 
attend. 

For  Business  and  Profits! 

It  pays  to  advertise  because  if  properly 
used  it  earns  profits,  builds  and  boosts 
valuable  good  will  and  has  been  always  a 
prominent  factor  for  success. 

As  a  simple  illustration  of  the  power  of 
advertising,  if  you  have  read  this  story  thus 
far  you  are  now  acquainted  with  the  writer. 
The  writer  was  unknown  to  you  previous 
to  your  reading  it  and  had  not  the  article 
been  written,  you  would  have  not  become 
familiar  with  his  name.  So,  again  it  pays 
to  advertise.  Advertising  is  merely  placing 
your  name  and  product  for  public  attention 
in  a  manner  which  will  draw  and  hold  that 
attention  with  sufficient  power  to  stimulate 
action.  The  writer  hopes  he  has  been  able 
to  do  this  in  his  message. 

As  the  last  thought  for  the  caption  of  this 
article,  "Why  it  Pays  to  Advertise,"  let  me 
ask  why  should  one  ask  such  a  question? 
Advertising  was  not  the  invention  of  man, 
if  we  will  stop  and  think  a  minute.  It  sprang 
out  of  nature,  particularly  the  shouting 
type.  Why  does  the  hen  cackle  every  time 
she  lays  an  egg?  Does  any  one  ever  ask, 
"Why  does  it  pay  the  hen  to  advertise?" 
Well,  she,  like  distributors  of  goods, 
whether  they  be  exhibitors  or  merchants, 
does  not  want  to  have  a  lot  of  "old"  mer- 
chandise on  hand.  Besides  that,  she  is  do- 
ing her  customers  a  favor,  just  as  the  ex- 
hibitor is  favoring  his  patrons,  by  telling 
them  she  has  something  for  their  enjoy- 
ment, to  satisfy  their  want. 

Exhibitors — be  smart  as  the  hen — AD- 
VERTISE! 


May    28,  1932 


MOTION    PICTURE  HERALD 


PERSONALITIES 


FLOYD  NUTTING  has  arrived  in  Grand 
Forks,  N.  D.,  and  taken  over  management 
of  the  Paramount  Theatre.  Kenneth  Shultz, 
former  manager,  has  been  transferred  to  a 
house  in  Virginia,  Minn.  Gene  Lavoy  con- 
tinues as  manager  of  the  Dakota,  other 
Publix  house  in  Grand  Forks. 

V 

A.  M.  RUSSELL,  owner  of  the  Rialto 
Theatre,  Bozeman,  Mont.,  has  taken  over 
the  Ellen  Theatre,  same  city,  and  will  oper- 
ate both  houses. 

V 

MELVIN  BUE  has  equipped  the  Star 
Theatre,  Joseph,  Ore.,  with  new  sound  ap- 
paratus. 

V 

LAWRENCE  KUBLEY,  who  recently 
invaded  the  theatrical  field  in  Juneau, 
Alaska,  is  reported  to  have  acquired  a  new 
house  in  Ketchikan. 

V 

LYLE  CARISCH  and  Raymond  Lee 
partners  in  the  North  Shore  Theatre,  Min- 
neapolis, Minn.,  have  started  construction 
of  a  new  house  at  Wayzata. 

V 

KEITH  McCORMIC,  manager  of  the 
Liberty  Theatre,  is  in  line  to  have  a  num- 
ber of  improvements  made  to  his  house,  the 
Mercvs  recently  announced. 

V 

BERT  BYERS  has  taken  over  manage- 
ment of  the  Peoples  Theatre,  Clatskanie, 
Ore. 

V 

JOE  SEIDER,  general  manager  of  Pru- 
dential Theatres  on  Long  Island,  N.  Y., 
recently  announced  stock  show  policies  at 
Patchogue  and  Bayshore. 

V 

JACK  HATTEM  has;  taken  over  the 
Ritz,  Park  and  Berkshire  theatres,  Brook- 
lyn, N.  Y.  The  houses  were  formerly  op- 
erated by  Bert  Theatres. 

V 

RICHARD  MOSS,  late  of  the  U.  A.  and 
Paramount  Theatres,  Los  Angeles,  Calif., 
recently  became  associated  with  the  RKO 
theatre  forces  in  that  city.  It  is  thought  that 
he  will  be  placed  in  charge  of  the  Orpheum 
Theatre. 

V 

MAURICE  SIDMAN  is  filling  Edward 
Sellette's  place  at  the  Arcadia  Theatre, 
Portsmouth,  N.  H.,  Selette  having  been 
transferred  to  the  Kameo  Theatre,  Pittsfield, 
Mass.  James  Moore  was  the  former  man- 
ager of  the  Kameo  but  his  present  where- 
abouts are  unknown  at  this  office. 

V 

GLEN  W.  DICKINSON,  head  of  the 
theatre  circuit  which  bears  his  name,  re- 
cently presided  at  a  convention  of  circuit 
managers  held  at  Manhattan,  Kans.,  and 
Chillicothe,  Mo. 

V 

HENRY  STAPLES  has  acquired  lease 
on  the  Paramount  Theatre,  Rockport,  Mo., 
from  Geo.  Montray. 

V 

HOMER  ELLISON,  former  division  man 
for  RCA  at  Kansas  City,  has  been  made 
manager  of  the  Dickinson  Theatre,  Garden 
City,  Kans.  A.  C.  Lindquist  has  succeeded 
to  the  RCA  post. 

V 

LEE  WILLIAMS  has  been  roadshowing 
"Ten  Nights  in  a  Barroom"  through  Okla- 
homa. 

V 

T.  S.  WILLIAMS  has  succeeded  Charles 
Bond  as  manager  of  the  Rixey  Theatre, 
Twin  Falls,  Idaho. 


J.  R.  MacEACHRON,  formerly  manager 
of  the  Malco  Theatre,  Stuttgart,  Ark.,  has 
resigned  and  plans  to  open  a  house  of  his 
own. 

V 

H.  S.  WALDORF  has  purchased  the  par- 
tially burned  Palace  Theatre,  Vinton,  Iowa, 
from  A.  J.  Diebold  and  will  begin  work  at 
once  on  construction  of  a  new  house. 

V 

CLEM  POPE  has  arrived  on  the  job  at 
Spokane,  Wash.,  to  take  over  Floyd  Max- 
well's duties  at  the  Fox  Theatre,  Maxwell 
having  left  for  Portland,  where  he  will 
manage  four  of  John  Hemrick's  theatres. 

V 

WALDO  C.  IVES  has  announced  that  he 
will  reopen  the  Paramount  Theatre,  Mt. 
Vernon,  Wash.  New  equipment  has  been 
installed. 

V 

TOM  KRESS,  former  vaude  man  and 
theatre  manager,  has  relieved  Leon  Poitras 
of  management  of  the  Palace  Theatre,  An- 
tigo,  Wis.  Poitras  has  returned  to  North 
Dakota. 

V 

E.  O.  BRILES,  operator  of  the  Lyric 
Theatre,  Emporia,  Kan.,  has  taken  over 
management  of  the  Kesner  Theatre,  Wav- 
erlv,  Kas. 

V 

WARREN  W.  HILL  will  reopen  a  mo- 
tion picture  house  at  Culbertson,  Mont.,  to 
take  the  place  of  the  old  Princess  Theatre, 
closed  for  more  than  a  year. 

V 

CARL  SCHMITZ  has  leased  the  Colonial 
Theatre,  Alma,  Kas. 

V 

J.  H.  HATHAWAY  has  opened  the  mo- 
tion picture  house  at  Ladonia,  Texas. 

V 

HARRY  LOWENSTEIN,  owner  of  the 
Majestic  Theatre,  Oklahoma  City,  Bobbie 
Bullock  and  Roy  Hall,  have  incorporated 
Eastern  Oklahoma  Theatres,  with  capital  of 
$10,000. 

.  V 

E.  R.  SEFFEL,  formerly  manager  of  the 
Strand  Theatre,  San  Antonio,  Texas,  has 
traded  jobs  with  Harry  Nathan,  manager  of 
the  Plaza.  Both  houses  are  running  vaude 
and  double  feature  programs. 


CLUB 

EMBLEM  PIN ! ! 


Use  This  Blank: 

Managers'  Round  Table  Club 
MOTION  PICTURE  HERALD 
1790  Broadway,  New  York 

Kindly  send  me,  postpaid,   Club 

pins,  for  which  I  enclose  payment  at  $1.00 
per  pin. 


Name  of  Member. 

Theatre  

Address  

City  


State 


CHARLES  ABERCROMBIE,  formerly 
assistant  manager  of  the  Carolina  Theatre, 
Greensboro,  N.  C,  has  been  promoted  to  the 
post  of  manager  of  the  Imperial  Theatre, 
according  to  Emil  Bernstecker,  in  charge 
of  the  Carolina.  Abercrombie  succeeds 
James  Howard,  who  has  gone  to  Durham 
to  take  over  management  of  the  Rialto,  and 
Bernard  Money  will  hold  down  the  job  of 
assistant  at  the  Carolina. 

V 

.  D.  E.  NUCKOLS  has  succeeded  Joe  Mil- 
ler as  assistant  manager  of  the  RKO  Ritz 
Theatre,  Birmingham,  Ala.  Miller  has  been 
transferred  to  the  RKO  Capitol  Theatre, 
Dalles,  Tex. 

V 

WILLIAM  FOWERS,  formerly  assistant 
manager  of  the  two  Fox  houses  in  Poca- 
tello,  Idaho,  has  succeeded  Fred  Olsen  as 
manager  of  the  Fox  Theatre,  Idaho  Falls. 
William  Burke,  of  Butte,  has  been  named 
to  fill  Fowers'  old  post. 

V 

C.  F.  LYMAN,  of  Carroll,  Wis.,  is  in 
charge  of  the  Fox  Plaza  Theatre,  Mil- 
waukee. 

V 

J.  B.  SHEARER  has  opened  a  new  mo- 
tion picture  theatre  in  Huron,  S.  D. 

V 

M.  J.  SMITH  has  reopened  the  Oriental 
Theatre,  Bonaparte,  Iowa. 

V 

H.  R.  Dealy  has  purchased  the  Star  The- 
atre, Newcastle,  Iowa,  from  E.  F.  Evans, 
who  will  be  retained  as  manager. 

V 

M.  R.  BUE  has  opened  the  Star  Theatre, 
Joseph,  Ore.,  following  installation  of  new 
sound  equipment. 

V 

CLAY  NICKEL  and  his  brother  have 
leased  the  Oro  Theatre,  Oroville,  Wash., 
from  R.  A.  Culp.  New  equipment  will  be 
installed. 

V 

GLENN  WHITE  will  have  charge  of 
a  motion  picture  show  under  preparation  at 
Garfield,  Kas. 

V 

H.  B.  HURST,  owner-manager  of  the 
Vining  Theatre,  Ashland,  Ore.,  has  changed 
the  name  of  his  house  to  "Hurst." 

V 

A.  J.  SONOSKY  has  returned  to  Aber- 
deen, S.  D.,  as  Publix  city  manager.  He  re- 
lieves J.  C.  Stroud,  who  has  been  trans- 
ferred to  Minot,  S.  D. 

V 

"BOOTS"  SMITH  has  leased  the  Wig- 
wam Theatre,  Nezperce,  Idaho,  from  Otho 
Eckersley.  New  equipment  will  be  installed. 

V 

W.  A.  STEFFES  recently  announced  that 
the  Peoples  Theatre  Company  of  Minne- 
apolis had  taken  over  the  Shubert  Theatre 
and  that  it  would  be  reopened  as  a  film 
house.  V 

WALDO  IVES  recently  held  a  very  suc- 
cessful opening  for  his  new  Roxy  Theatre, 
Mt.  Vernon,  Wash. 

V 

CLARENCE  REQUA,  manager  of  the 
Cozy  Theatre,  Norton,  Kas.,  is  the  proud 
lather  of  a  brand  new  baby  boy,  yclept 
Leonidas. 

V 

MAX  HEINE,  formerly  with  M-G-M, 
has  taken  over  management  of  the  Casino 
Theatre,  North  Rampart,  La. 

V 

J.   N.   HATHAWAY  has   reopened  the 
Sunset   Theatre,    Ladonia,    Tex.,  following 
installation  of  new  sound  equipment. 


120 


MOTION    PICTURE  HERALD 


May    2  8,    19  3  2 


Keeping  Up  With  The  Times! 

By  GUY  JONES 


If  this  is  supposed 
to  be  a  funny  gag 
we  would  hate  to  be 
around  the  lobby 
when  the  cash  cus- 
tomers came  out. 
Listen  Guy,  did  this 
really  happen  or  are 
you  taking  us  for  a 
ride?  Either  way, 
dope  out  your  own 
answers.  No  prizes 
are    being  offered. 


A  BI-CENTENNIAL  CAMPAIGN 

Matt  Press,  of  Hattiesburg, 
Miss.,  Obtained  Extensive 
Aid  from  School  Executive 


Matt  Press,  manager  of  the  Saenger 
Theatre,  Hattiesburg,  Miss.,  grants  that 
George  Washington  may  have  been  first  in 
the  hearts  of  his  countrymen,  etc.,  but  be- 
lieves that  he  (Matt)  is  first  when  it  comes 
to  crashing  through  with  a  complete  Bi- 
Centennial  hook-up,,  chock  full  of  costless 
ideas  and  productive  of  results.  Here's 
what  he  did : 

Two  weeks  in  advance  he  consulted  the 
superintendent  of  city  schools  and  obtained 
endorsement  for  a  wholesale  celebration  of 
the  event.  All  principals  were  advised  to 
hold  Washington  exercises  on  the  morning 
of  Feb.  22  at  their  respective  schools  at 
8.30  A.  M.  for  thirty  minutes  and  then  to 
march  to  the  Central  High  School,  where 
a  parade  was  formed,  consisting  of  the  High 
School  band,  State  Teachers  band,  Wood- 
men of  the  World  band,  2,500  school  chil- 
dren and  other  patriotic  organizations. 
Each  unit  contributed  its  share  of  color  and 
costumes  for  the  occasion  and  the  route  of 
the  parade  covered  the  principal  streets  of 
the  city  on  way  to  the  Saenger  Theatre. 

Telephone  Message 

The  Consolidated  Schools  of  the  county 
were  approached  over  telephone  in  the  fol- 
lowing maimer:  (names  of  principals  were 
secured  from  County  Superintendent)  "Mr. 

  suggested  that  since  there  would 

be  no  school  on  Feb.  22,  I  should  call  atten- 
tion to  the  Washington  celebration  being 
held  in  Hattiesburg  on  that  day.  At  the 
same  time  the  thought  occurred  to  me  that 
it  would  be  possible  for  the  schools  to  earn 
a  few  dollars  to  be  applied  to  any  fund  by 


selling  tickets  for  our  Centennial  Show, 
which  could  be  accomplished  through  stu- 
dents and  faculty  and  a  percentage  of  sales 
turned  over  to  the  fund,  all  Consolidated 
bus  drivers  to  be  guests  of  the  theatre." 

Washington  having  been  an  Episcopalian, 
the  local  church  of  that  denomination  an- 
nounced the  attraction  from  the  pulpit  and 
members  of  the  Guild  supported  the  move 
by  selling  tickets  for  the  Centennial  show. 

All  Clubs  Contacted 

Names  of  the  heads  of  all  clubs  and  civic 
organizations  were  also  obtained  and  these 
executives  were  contacted  over  the  tele- 
phone as  follows:  "Some  time  ago  I  was 
approached  by  a  member  of  your  organiza- 
tion relative  to  arranging  a  program  to 
commemorate  the  Washington  Bi-Centen- 
nial.  I  failed  to  take  note  of  the  member's 
name  but  recall  that  a  few  members  of  your 
organization  were  anxious  to  have  a  pro- 
gram of  this  kind  arranged.  Following  the 
suggestion  I  have  prepared  the  program  and 
would  consider  it  a  great  favor  if  mention 
of  it  is  made  at  the  next  meeting." 

The  theatre  lobby  was  appropriately  deco- 
rated with  a  display  board  of  the  Bunker 
Hill  monument,  with  cannons  at  bottom 
firing  into  display  boards.   At  each  report 


Notice  to  Members: 

PLEASE  be  sure  to  notify  the  Chairman 
of  any  change  of  address — THANK  YOU. 


the  flasher  illuminated  the  boards  and  the 
day's  attraction.  This  display  was  12  feet 
high  by  ten  feet  wide. 

In  addition  to  radio  announcements  three 
times  daily  right  up  to  playdate,  a  news- 
paper, somewhat  antagonistic  in  the  past, 
was  sold  on  lending  cooperation  through  the 
fact  that  the  schools  were  arranging  and 
conducting  the  show  in  its  entirety.  As  a 
result  a  two-page  co-op  was  promoted 
through  a  number  of  merchants  by  the  ad- 
vertising department  of  the  paper.  Atten- 
tion of  the  readers  was  gained  through 
questions  concerning  Washington  in  each 
ad,  answers  of  same  to  be  obtained  by  call- 
ing at  each  store.  The  theatre  furnished 
1O0  tickets  for  that  day's  show  and  the 
paper  donated  the  $20  cash  award.  Each 
merchant  had  a  window  display  for  the 
occasion. 

Some  Parade! 

Getting  back  to  the  parade,  it's  a  shame 
that  we  can't  reproduce  some  of  the  snap 
shots  Press  sent  along  but  they're  all  too 
faint.  However,  we  can  see  from  the  orig- 
inals that  the  parade  was  made  a  veritable 
pageant  by  the  colorful  costumes  worn  by 
the  many  youngsters  who  took  part.  The 
ceremonies  at  the  theatre  consisted  of  a 
"Welcome"  by  the  Mayor ;  a  patriotic  ad- 
dress by  the  Superintendent  of  Schools ;  an- 
other speech  by  the  president  of  the 
chamber  of  commerce ;  other  short  talks 
concerning  Alexander  Hamilton  and  the 
wealth  of  educational  entertainment  to  be 
found  in  the  day's  show,  which  consisted  of 
the  feature,  "Alexander  Hamilton";  "Wash- 
ington, the  Man  and  Capital" ;  a  comedy, 
and  a  news  weekly.  The  regular  perform- 
ance started  at  one  o'clock. 

General  Cooperation 

Newspaper  tear  sheets,  snapshots  and  other 
data  at  hand  all  testify  to  the  amount  of 
interest  kicked  up  by  Press  on  the  occasion 
of  his  Bi-Centennial  celebration  and  the  ac- 
companying photo  of  a  store  window  will 
convey  an  idea  of  how  local  merchants 
entered  into  the  spirit  of  the  affair.  It  is 
difficult  to  estimate  in  dollars  and  cents 
just  what  Press  accomplished  through  the 
holding  of  this  show,  when  good  will  gained 
from  public  and  schools  is  taken  into  con- 
sideration. We  will  also  venture  the  opinion 
that  the  newspaper,  once  somewhat  an- 
tagonistic, is  now  on  much  better  terms 
with  the  theatre  management.  Business  at 
the  theatre  was  excellent. 


The  Bi-Centennial  will  continue  over  a 
nine-month  period,  and  Press'  campaign 
can  be  adapted  to  most  any  one  of  the  40 
holidays  listed  for  celebration.  If  you  can- 
not secure  information  through  local 
sources  you  may  do  so  by  getting  in  touch 
with  Bi-Centennial  Headquarters,  Wash- 
ington Building,  Washington,  D.  C.  The 
group  in  charge  will  also  supply  you  with 
mats  and  other  material  to  help  make  your 
show  a  success. 


May    2  8,    19  3  2  MOTION    PICTURE  HERALD 


121 


122 


MOTION    PICTURE  HERALD 


May    28,  1932 


NOW'S  THE  TIME  TO  FALL  IN  LINE! 


WILLIAM  G.  STERNER  is  the  man- 
ager of  the  Bluebird  Theatre,  a  straight  pic- 
ture house  down  in  the  city  of  Philadelphia, 
Pa.  He's  another  independent  to  join  the 
ranks  of  the  Round  Table  and  we're  glad 
to  make  room  for  him  around  the  festive 
board.  Take  a  little  time  off  at  the  first  op- 
portunity that  presents  itself,  Bill,  and  give 
an  account  of  yourself  to  the  rest  of  the 
Club  members.  Let  them  know  of  any  stunts 
you've  been  using  to  good  results  at  the  box 
office.  We've  had  many  a  live  tip  from  men 
down  in  your  city  and  we're  going  to  count 
upon  you  to  help  uphold  the  good  work. 
 Wear  Your   Club   Pin!    !  !  

ELMER  A.  FIELD  is  the  assistant  man- 
ager of  the  Kenosha  Theatre,  Kenosha,  Wis., 
a  house  managed  by  well  known  showman 
and  Round  Tabler,  Floyd  Morrow.  Field  is 
indeed  fortunate  in  being  under  the  tutelage 
of  such  an  able  theatre  executive  as  Morrow 
and  with  the  valuable  coaching  he  is  bound 
to  receive  should  be  stepping  out  for  himself 
one  of  these  days.  We're  glad  to  record 
Field's  membership  and  with  two  represen- 
tatives at  the  Kenosha  this  department 
ought  not  to  suffer  from  lack  of  news  from 
that  neck  of  the  country. 

 Wear   Your   Club   Pin!    !  !  

JOHN  J.  REVELS  is  located  at  Mt. 
Holly,  N.  J.,  where  he  manages  the  Fox 
Theatre  for  Atlantic  Theatres,  Inc.  He  is 
another  new  recruit  for  our  large  army  of 
showmen  and  we're  glad  to  add  his  name 
to  to  the  Club  roster.  John  shows  five  fea- 
tures every  week  in  his  house  and  that 
ought  to  be  enough  to  keep  any  fellow  on 
the  jump  for  selling  ideas.  We  hope  he  will 
find  time  to  let  his  fellow  Club  members 
know  how  he's  handling  his  shows. 
 Wear   Your   Club   Pin!    !  !— 

JOHN  HEGGIE  holds  down  both  assist- 
ant manager's  and  treasurer's  duties  at  the 
Capitol  Theatre,  Windsor,  Canada,  and 
we're  glad  to  record  that  his  application  for 
membership  in  the  Club  has  also  been  re- 
ceived. With  the  opportunities  John  has  for 
getting  the  inside  dope  on  what  it  takes  to 
assume  full  responsibility  for  house  manage- 
ment, it  probably  will  not  be  long  before 
we'll  be  mailing  him  a  regulation  certificate. 
In  the  meantime,  we  hope  that  both  he  and 
his  boss  will  keep  headquarters  duly  in- 
formed on  what  they  are  doing  in  the  show- 
business  line. 

 Wear  Your   Club   Pin!    !  !  

HENRY  FOEHRKALB  skippers  the 
Woodriver  Theatre,  a  Publix  house  in 
Woodriver,  111.,  and  he's  another  showman 
from  the  middle  west  in  line  for  introduc- 
tion to  this  vast  army  of  showmen.  Wel- 
come to  the  gang,  Henry,  and  now  let's  see 
what  you  can  think  up  in  the  way  of  an 
effective  showselling  gag  for  us  to  pass 
along  to  your  fellow  Club  members.  Shoot 
along  some  dope  on  what  you've  been  do- 
ing to  bring  in  patrons.  All  the  fellows  will 
be  interested. 

 Wear  Your  Club  Pin!  !  !  

WILLIAM  S.  BRISCOE  is  holding  down 
the  job  of  assistant  manager  of  the  New 
Southtown  Theatre,  Chicago,  111.,  a  house 
in  charge  of  Manager  A.  B.  Shaw.  Briscoe 
has  been  with  the  Southtown  for  the  past 
three  years  and  not  only  does  he  assist  Shaw 
but  also  acts  as  treasurer.  His  boss  vouches 
for  his  qualifications  as  a  thorough  showman 
and  we're  glad  to  welcome  him  as  a  new 
member  of  this  organization.  It's  been  some 
little  time  since  we've  had  news  from  the 
Southtown's  neighborhood  and  we'll  be  glad 
to  record  what's  doing  out  there. 


W.  M.  GRIFFIN  has  been  associated 
with  the  Gem  and  Jackson  Theatres,  Cairo, 
111,  for  the  past  six  years  and  we  now  find 
him  holding  down  the  job  of  assistant  to 
Manager  H.  B.  McFailing.  Griffin  has  filled 
numerous  and  sundry  jobs  in  connection 
with  his  work  with  this  outfit  but  now  he's 
gone  in  for  showbusiness  in  a  serious  way, 
and  he  thinks  that  belonging  to  this  Club 
won't  do  him  any  harm.  You're  on  the  right 
track,  Griffin,  and  we're  sure  that  the  show 
selling  tips  published  in  this  department 
will  aid  any  man  in  his  climb  up  the  ladder, 
just  as  soon  as  you  and  your  boss  can  find 
time  to  tell  us  what's  going  on  at  the  Gem 
and  Jackson,  shoot  along  the  information. 

 Wear  Your  Club  Pin!  !  !  

WILLIAM  J.  McMAHON  is  the  skipper 
of  the  Sayville  Theatre,  down  in  Sayville, 
Long  Island,  N.  Y.,  and  he's  another  clam 
digger  to  become  a  member  of  this  big  or- 
ganization of  go-getting  theatre  managers. 
The  good  old  summer  residents  will  soon 
begin  their  annual  trek  to  this  well  known 
Island  town  and  we  presume  Mack  will  be 
garnering  his  share  of  their  earnings  Tell 
us  what  you  have  planned  to  get  them  out 
of  their  bungalows,  Bill,  for  the  other  boys 
will  be  interested.  Are  the  flatfish  still  run- 
ning? 

 -Wear  Your  Club  Pin!  !  !  

L.  T.  MacWATTERS  has  charge  of  the 
New  Essex  Theatre  down  in  Tappahannock, 
Va.,  and  we're  taking  this  opportunity  to 
acknowledge  his  application  for  membership 
in  this  constantly-growing  fraternal  order. 
Welcome  to  the  gang,  Mack,  and  please  see 
that  you  do  your  bit  to  keep  the  Club  in- 
formed on  what's  going  on  in  showbusiness 
down  in  your  neck  of  the  Virginias.  What 
was  that  last  gag  you  put  over  to  the  tune 
of  increased  box  office  receipts?  Let  the 
other  Round  Tablers  in  on  it. 


HERE'S  THE  BLANK 


APPLICATION  FOR 
MEMBERSHIP 

MANAGERS'  ROUND 
TABLE  CLUB 

Hey,  "Chick": 

Please  enroll  me  in  the  Club  and 
send  me  my  framed  certificate. 

Name   

Position   

Theatre  

Address   

City  

State   

(Mail  to  Managers'  Round  Table  Club, 
1790  Broadway,  New  York) 


HARRY  HERMAN  is  the  assistant  man- 
ager of  the  Meserole  Theatre,  a  Randforce 
house  over  in  the  Greenpoint  section  of 
Brooklyn,  N.  Y.,  managed  by  Sidney  Lar- 
schen.  Harry  is  only  22  years  old  but  has 
already  acquired  considerable  experience  in 
showbusiness  by  following  the  carnival  and 
circus  end  of  the  game.  That  the  business 
runs  in  the  family  is  seen  in  the  fact  that 
his  brother  Joe  manages  the  Parkside,  an- 
other Randforce  house.  Under  the  able  tu- 
telage of  Larschen,  who  not  only  is  a  show- 
man of  wide  experience  but  can  quote  glibly 
from  both  Old  and  New  Testaments,  we 
look  for  rapid  advancement  on  the  part  of 
Herman  and  most  cordially  welcome  him  as 
a  new  member  of  this  Club. 

 Wear  Your  Club  Pin!  !  !—  

RONALD  E.  WARREN  manages  the 
Eagle  Theatre  over  in  Lubec,  Maine,  and 
a  cordial  Club  welcome  is  also  extended  this 
new  Round  Tabler  of  the  New  England  con- 
tingent. Maine  showmen  have  always  been 
well  represented  in  this  department  and  it 
is  to  be  hoped  that  Warren  will  strive  to 
uphold  this  reputation.  Gather  up  some  data 
on  a  few  of  those  stunts  you've  used  to 
boost  the  good  old  box  office,  Ronald,  and 
send  them  in  to  headquarters  so  that  we 
can  pass  the  dope  along  to  the  rest  of  the 
gang.  Aside  from  showbusiness  for  a  mo- 
ment, how's  fishing  up  your  way? 

 ■  Wear  Your  Club  Pin!  !  !  

W.  M.  NELSON  is  another  assistant 
manager  to  join  the  ranks  of  the  Round 
Table  Club  and  he  hails  from  Watsonville, 
Calif.,  where  he  helps  H.  V.  Harney  with 
the  management  of  the  Pajaro  Theatre,  a 
house  in  the  Harvey  Amusement  Company 
circuit.  Nelson  is  22  years  of  age  and  has 
been  on  his  present  job  for  one  year,  during 
which  time  he  served  as  relief  Projectionist 
and  floor  man.  That  was  good  experience 
and  knowledge  gained  won  a  promotion  to 
the  post  of  assistant.  He  likes  our  section 
in  the  Herald  and  we  hope  it  will  further 
assist  him  in  his  climb  up  the  ladder. 

 ■  W car  Your  Club  Pin!  !  !  

ARTHUR  C.  STOCK  is  a  new  Round 
Tabler  up  in  the  Dominion  of  Canada  and 
he  manages  the  New  Iroquois  Theatre  in 
Petrolia,  Province  of  Ontario.  We're  glad 
to  add  his  name  to  the  ever-growing  Club 
roster  and  will  look  forward  to  his  contribu- 
tions to  this  department.  Many  a  good,  live 
show  selling  tip  has  come  from  your  section 
of  the  country,  Arthur,  so  let's  hope  that 
you,  too,  will  come  through  with  some  bang- 
up  box-office  stunts  for  your  fellow  Round 
Tablers.  Shoot  them  along  and  we'll  do  the 
broadcasting. 

 Wear  Your  Club  Pin!  !  !  

BEN  BROSKIE  is  a  Round  Table  repre- 
sentative over  in  Irvington,  New  Jersey, 
where  he  manages  the  Liberty  Theatre  on 
Springfield  Avenue.  He's  another  recently- 
elected  Club  member  and  we're  glad  to  in- 
troduce him  to  the  rest  of  this  outfit.  Un- 
less we're  very  much  mistaken,  Ben  will  be 
shooting  along  some  dope  on  how  shows  are 
sold  in  his  community,  so  until  then  we'll 
sign  off  and  wish  him  lots  of  luck. 

 Wear  Your  Club  Pin!    !  !  

LOUIS  V.  COLLINS  is  located  out  in 
Metropolis,  111.,  where  he  manages  the 
Illinois  and  Pictureland  Theatre,  and  we 
have  a  strong  hunch  that  this  new  Round 
Tabler  is  going  to  hit  a  high  mark  as  a  con- 
tributor to  this  department.  Along  with  his 
application  for  Club  membership  are  a  num- 
ber of  stunts  which  he  and  his  brother,  W. 
A.  Collins,  have  used  successfully  out  their 
way  and  we'll  get  the  facts  together  at  the 
first  opportunity. 


May   28,    193  2 


MOTION    PICTURE  HERALD 


123 


j  CLASSIFIED 
I  Advertising 

^  Ten  cents  per  word,  payable  in  advance.  1 

$1.00.  Copy  and  checks  should  be  addressed  Classified  Ad  Dept., 
Motion  Picture  Herald,  1790  Broadway,  New  York,  N.  Y. 

The    Recognized   National    Classified    Advertising  Medium 


Theatre  Equipment  Bargains 

THINK  OF  IT — 28$  SQ.  FT. !  A  FEW  FLAME- 
PROOFED  BEADED  SOUND  SCREENS  LEFT— 
Guaranteed  Factory  Perfect,  test  samples  free.  Don't 
wait,  wire  S.O.S.  Corp.,  Dept.  E-H,  1600  Broadway, 
New  York  City.  Cable  Address,  "SOSOUND,"  New 
York. 

Mail  Order  Bargains 

NEW  S.O.S.  CATALOGUE  YOURS  FOR  ASKING 
-SEND  FOR  USED  BARGAIN  LIST— MAKE  YOUR 
MOTTO  '.'SAVE  ON  SUPPLIES"  THRU  S.O.S.:— 
A  cordial  invitation  is  extended  to  the  Trade  to  visit 
us  in  our  palatial  Show  Rooms  when  in  New  York. 
We  are  the  Largest  Mail  Order  House  in  the  Motion 
Picture  Industry.  What  have  you  to  buy,  sell  or 
trade?  S.O.S.  CORP.,  Dept.  E-H,  1600  Broadway, 
New  York  City.  Cable  Address  "SOSOUND,"  New 
York. 


Chairs  For  Sale 


INVENTORY  SALE  at  depression  prices— 300  uied 
hardwood  portable  chairs  in  sections  of  two,  1,000 
upholstered  chairs,  backs  fully  covered  in  red  velour, 
seats  newly  recovered  and  re-padded  in  imitation 
leather,  $1.75  each,  600  %  in.  7-ply  veneered  backs, 
inserted  panels,  covered  in  red  imitation  leather,  seats 
newly  re-covered  and  re-padded,  $1.90  each;  5-ply 
veneered  chairs,  75c  each,  in  any  quantity,  and  many 
other  bargains.  Chair  replacement  parts  matched  for 
every  make  of  chairs,  at  reasonable  prices,  and  prompt 
shipment.  Address  Illinois  Theatre  Equipment  Co., 
1150  S.  Michigan  Ave.,  Chicago.  111. 

1,256  HIGH  GRADE  SPRING  CONSTRUCTED 
CHAIRS:  Full  uphostered  backs,  covered  in  green 
Velour;  Spring  Seats  covered  in  imitation  Spanish 
leather.  600  Heywood- Wakefield  panel  back  chairs, 
spring  seats  newly  upholstered  and  covered  in  green 
imitation  Spanish  leather.  Reasonable  prices.  Write  to 
ILLINOIS  THEATRE  EQUIPMENT  COMPANY, 
1150  South  Michigan  Avenue.  Chicago,  Illinois. 


Position  Wanted 


SOUND  PROJECTIONIST  —  married,  Christian, 
five  years  theory  and  practice  all  equipments,  good 
mechanic,  wants  steady  position  in  small  city,  New 
York,  New  Jersey,  Pennsylvania,  Connecticut.  Now 
employed.  State  particulars.  Address  Box  No.  146, 
Motion   Picture  Herald,  1790  Broadway,  New  York. 

YOUNG  MAN,  sound  projectionist,  8  years'  theatrical 
experience,  with  exceptional  projection,  electrical,  stage 
directing  and  personal  character  reference.  1932  Grad- 
uate RCA  sound  engineer.  Address  E.  F.  STAHL, 
320  No.  Piatt,  Montpelier,  Ohio. 

AT. LIBERTY— First-class  sound  operator,  15  years' 
experience.  Do  all  repair  and  janitor  work.  Moderate 
salary.  Go  anywhere.  Address  Box  No.  142,  Motion 
Picture  Herald,  1790  Broadway,  New  York. 

SIGNS,  SCENERY,  POSTERS.  Address  GOOD- 
WIN, 107  W.  6th  Street,  Pueblo,  Colorado. 

Equipment  for  Sale 

FOR  SALE:  Dictaphone  complete  with  dictating 
and  transcribing  machines.  Also  shaving  machine. 
Price  $350.  Perfect  working  condition.  Write  Box, 
138,  Motion  Picture  Herald,  1790  Broadway,  New 
York  City. 

FOR  SALE  —  ATTENTION  INDEPENDENT 
DEALERS:  Simplex  large  and  small  magazine  roll- 
ers, and  Asbestos  Heat  Shields,  made  of  the  best 
grade  heat  resisting  material.  Write  for  prices. 
Address  Joe  Spratler,  12-14  East  Ninth  Street, 
Chicago,  Illinois. 

PAIR  POWERS  6B  Projectors,  Powers  Lamps, 
Cmephor  Lenses,  New  Syncrofilm  Sound  Heads,  $450  00 
complete  Address  M.  ENGLAND,  86  Van  Braam 
Street,  Pittsburgh,  Penna  . 


Equipment  for  Sale 


YOU  CAN  BUY  THIS  RCA  EQUIPMENT  OUT- 
RIGHT—NO STRINGS  ATTACHED:— Another  lot  of 
these  P2  Professional  Projectors  complete  with  RCA 
type  Sound-on-Film  Heads;  Bausch  &  Lomb  Cinephor 
Optical  Systems;  UX868  RCA  Photophone  Photocells; 
Rear  Shutter,  Double  Exciter  Lamp  Sockets;  3000' 
Magazines;  Direct  Drive,  all  ready  to  run  for  $395.00. 
These  are  worth  $2500.00,  and  are  ideal  for  Private 
Projection  Rooms,  Churches,  Schools,  etc.  RCA  Pho- 
tophone type  Sound  Heads  for  Simplex  and  Powers 
also  available,  $225.00.  Write  S.O.S.  Corp.,  Dept.  E-H, 
1600  Broadway,  New  York.  Cable  Address, 
"SOSOUND,"  New  York. 

EXQUISITE  FLAMEPROOF  ACOUSTICAL 
TREATMENT  NOW  WITHIN  REACH  —  Beautiful 
Tufted  Rayon  top  Silklike  lustre  %"  thick  in  Peacock 
Blue  or  Burgundy  Red.  May  be  applied  directly  to 
wall  or  over  present  surface — no  outer  covering  re- 
quired. Only  64  sq.  ft.  Send  for  sample.  S.O.S.  Corp., 
Dept.  E-H,  1600  Broadway,  New  York  City,  Cable  Ad- 
dress, "SOSOUND,"  New  York. 

SMILE  AWAY  DEPRESSION  —  CONSULT  OUR 
BARGAIN  BULLETIN  BEFORE  YOU  BUY.  Every- 
thing from  "Soup  to  Nuts"  in  Theatre  Equipment, 
Projectors,  Accessories  and  Supplies  at  UNHEARD 
OF  PRICES.  MONARCH  THEATRE  SUPPLY  CO., 
154  East  Calhoun,  Memphis,  Tenn. 

TWO  REBUILT  single-bearing  intermittent  move- 
ments with  Simplex  parts  in  first-class  condition, 
$28.50  each.  Address  Box  No.  148.  Motion  Picture 
Herald,    1790    Broadway,    New  York. 

BIG  BARGAINS  —  Rebuilt  Simplex  Motor  Driven 
Machines  with  type  "S"  Lamp  Houses,  with  late 
type  Flat  Belt  friction  drive  Speed  Controls,  $300.00 
each.  Rebuilt  Powers  6B  Motor  Driven  Machine, 
$235.00  each.  DeLuxe  Motiograph  Machine,  $250.00 
each.  Big  Stock  of  Exhaust  and  Oscillating  Fans 
for  DC  and  AC  current.  Generators,  all  makes,  ticket 
selling  machines,  film  containers,  etc.,  all  at  bargain 
prices  for  immediate  shipment.  Write: 
DLLINOIS  THEATRE  EQUIPMENT  COMPANY, 
1150  South  Michigan  Avenue.  Chicago,  Illinois. 

CHANGE  LENSES  NOW  — NEW  UNIFORM 
APERTURES  FREE— TRADE-INS  ALLOWED:— 
Used  Lenses,  All  Standard  Makes,  Quarter  Size,  $9.75; 
Half  Size,  $19.50;  New  Snaplite  Special,  Quarter  Size, 
$11.95;  New  Superlite  Special  Half  Size,  $39.00;  New 
Kollmorgen  Half  Size  for  Large  Theatres.  List  Price 
$125.00,  Extra  Special,  $49.50;  Lens  Cleaning  Kits, 
$1.89;  New  Pictures  are  Smaller.  DON'T  NEGLECT 
YOUR  PROJECTION.  S.O.S.  CORP.,  Dept.  U,  1600 
Broadway,  New  York  City.  Cable  Address  "SO- 
SOUND,"  New  York. 

BARGAINS  USED  ARCTIC  NU-AIR  AND  AMER- 
ICAN BLOWERS  FOR  THEATRE  USE;  ALSO 
SILENT  BELT  DRIVES.  WRITE  FOR  DESCRIP- 
TION AND  PRICES.  SOUTHERN  FAN  SALES 
CO.,  Box  440,  ATLANTA,  GA. 


COMPLETE  SOUND-ON-FILM  INSTALLATION 
FOR  A  600  SEAT  THEATRE.  Two  Senior  Model 
Sound  Heads,  All -Electric  Theatre  Amplifier,  Two 
Motors,  RCA  Photophone  Speaker.  Complete  with 
everything  needed  for  $350.00.  Satisfaction  Guaran- 
teed. Beaded  Sound  Screens  38c  per  square  foot; 
New  Uniform  Aperture  Plates  $1.00  each;  Brand 
N-ew  „Lens  $975-  Address  THEATRE  SOUND 
SERVICE,   ROCHESTER,  NEW  YORK. 

Programs  and  Heralds 

WEEKLY  PROGRAMS,  new  design,  requires  no 
tolaing,  displaying  cuts  created  in  our  own  engraving 
plant-500,  $2.50;  750,  $3.25;  1000,  $4.00;  each  thousand 
after  the  first,  $2.50;  postage  prepaid  to  any  point 
in  the  U.  S.  A.  Over  300  theatres  acclaim  them  the 
best  yet.  HERALDS,  5x10,  beautifully  illustrated  with 
special  cuts  and  imprinted  with  theatre  name,  town, 
»sS*  im?rt!l  «.d  admi^ion-250,  70c;  500,  $1.10;  750, 
51.50,  llAJO,  $1.85;  each  thousand  after  the  first,  $1.50 
postage  prepaid.  All  orders,  shipped  same  day  as 
received.  Address,  "FEPCO"  HERALD  SERVICE, 
Leflang  Bldg.,  Box  795,  Omaha,  Nebraska. 


Sound  Equipment  Bargains 

O.K.— YOU  SUMMER  SHOWMEN— HERE  IT  IS— 
YOU  ASKED  FOR  IT— PORTABLE  SOUND-ON- 
FILM  AT  A  PRICE:— Complete,  nothing  else  to  buy. 
Plug  in  any  convenient  light  socket,  set  up  in  five 
minutes  ready  to  operate.  Equipment  includes  Projec- 
tion Machine,  Sound  Film  Head,  Combination  Power 
Unit  and  250  type  Amplifier,  All  Tubes,  and  Speaker. 
Uses  35  mm.  Film.  Finest  reproduction  suitable  for 
audience  up  to  1,500.  92'  throw — 9  x  12  picture. 
Special  $495.00.  Write  for  bulletin  DVM.  S.  O.  S. 
Corp.,  1600  Broadway,  New  York  City.  Cable  Address, 
"SOSOUND,"  New  York. 

SOUND  VALUES— SOUND  EQUIPMENT — SOUND 
SERVICE.  INVESTIGATE  BEFORE  YOU  BUY. 
Complete  Latest  Type  SENIOR  SOUND  ON  FILM 
SYSTEMS  for  theatres  up  to  2000  seats.  Everything 
the  BEST  at  Remarkably  LOW  PRICES.  VERY 
SPECIAL- — Senior  Sound  Heads,  less  Speakers  and 
Amplification,  otherwise  complete  $118.75  each.  PORT- 
ABLE SOUND  PROJECTORS  AND  EQUIPMENT 
ALSO.  Circular  SXO'  explains  everything.  MONARCH 
THEATRE  SUPPLY  CO.,  154  East  Calhoun,  Memphis, 
Tenn. 

STOP  PAYING  EXCESSIVE  ROYALTIES, 
RENTALS  AND  SERVICE  CHARGES— BUY  YOUR 
OWN: — Famous  S.O.S.  Sound-on-Film  System  at  low- 
est prices  ever — Choice  of  three  systems,  SMALL 
HOUSES,  $395.00;  MEDIUM  HOUSES,  $495.00; 
LARGEST  HOUSES,  $595.00.  Dual  Amplifier,  slightly 
additional.  Senior  Sound  Heads,  less  Amplification  and 
Speakers,  complete  otherwise,  $109.37  each.  Liberal 
allowance  on  Disc  Equipment.  Agents  Wanted.  Write 
S.O.S.  CORP.,  Dept.  E-H,  1600  Broadway,  New  York 
City.    Cable  Address,  "SOSOUND,"  New  York. 

Projector  Repairing 

CASH  PAID  FOR  OLD  SIMPLEX  PROJECTORS 
OR  MECHANISMS.  PEERLESS  or  strong  Re- 
flector Arc  Lamps,  Will  buy  equipment  in  any 
condition.  Pay  highest  prices.  Address  Amusement 
Supply  Co.,  Inc.,  630  Ninth  Ave.,  New  York,  N.  Y. 

SKILLED  MECHANICS,  specialized  tools,  and  a 
shop  equipped  for  but  one  purpose  can  offer  you 
nothing  but  the  best  in  repair  work.  That  is  what  I 
have,  and  I  can  offer  you  the  best  in  the  overhauling 
of  your  motion  picture  machinery  equipment.  One 
of  the  oldest  repair  men  in  the  territory,  and  serving 
some  of  the  largest  houses.  Relief  equipment  fur- 
nished free.  For  results  bring  your  work  to  Joseph 
Spratler,  12-14  E.  Ninth  Street,  Chicago,  Illinois. 

Theatre  Training  Schools 

THEATRE  EMPLOYEES— Learn  modern  theatre 
management  and  theatre  advertising.  Approved  and 
ipecialized  home-studj  training  for  theatre  employees. 
The  Institute's  training  leads  to  better  positions.  Free 
particulars.  Address  THEATRE  MANAGERS  IN- 
STITUTE. 325  Washington  Street,  Elmira,  New  York. 

Business  Stimulators 

MOVIE  THEATRE  MANAGERS:  PACK  YOUR 
HOUSES  playing  the  new  HOO-RAY  game.  It's 
brand  new.  Taking  the  country  like  storm.  Some- 
thing like  Bingo  or  Corn  game  now  available  for 
theatre  audiences.  Everybody  plays.  Works  from  the 
screen.  We  furnish  everything:  trailers,  slides,  Hoo- 
Ray.  cards,  one-sheets,  score  sheets,  mats,  etc.,  you 
furnish  prizes.  Great  advertising  stunt  for  yourself 
and  local  merchants.  Costs  you  $7.50  per  week 
Write  for  full  details.  THE  HOO-RAY  GAME  CO., 
710  Cooper  Bldg.,  Denver,  Colorado. 


Chair  Covers 


CHAIR  COVERS,  CUSHIONS.  Tailored  to  fit. 
Wide  selection,  rightly  priced.  Address  SPECIALTY 
DEPARTMENT,  FLORENCE  BEDDING  COM- 
PANY, Florence,  S.  C. 


CLASSIFIED  ADVERTISING 

(Continued  on  next  page) 


124 


MOTION    PICTURE  HERALD 


May    2  8,    193  2 


(CLASSIFIED  ADVERTISING— CONT'D) 


Theatres  Wanted 

THEATRE  WANTED— will  lease  or  buy  for  cash- 
Middle  West — small  college  town  preferred.  Address 
Box  No.  151,  Motion  Picture  Herald,  1790  Broadway, 
New  York. 

Equipment  Wanted 

WANTED — Used  automatic  ticket  registers  of  any 
kind.  State  size  and  price.  Address  Box  145,  Motion 
Picture  Herald,  1790  Broadway,  New  York. 


WANTED,  TO  BUY:  Powers  6B  or  6A  Projector 
Bases  and  Mechanisms;  also  Power  Amplifiers  and 
Speakers.    Address  Box  485,  Rochester,  New  York. 

Films  for  Rent 

RENT  SILENT  FILMS.  50*  reel.  Address  BOX 
5836,  KANSAS  CITY,  MISSOURI. 


WABASH  AVENUE 


CHICAGO 

Members  of  the  Warner  Club  and  their 
friends  to  the  number  of  800  made  merry- 
last  week  at  a  dance  and  celebration  in  the 
Warner  building  on  South  Wabash  avenue. 
The  entire  fourth  floor,  decorated  and  in 
other  ways  converted  into  a  ballroom, 
housed  the  club  members  and  their  guests 
for  the  gala  evening  with  Roy  Boomer  of 
the  Stratford  theatre  acting  as  master  of 
ceremonies.  To  demonstrate  further  that 
the  social  life  is  not  entirely  vanished  from 
the  industry,  the  sixth  floor  of  the  Warner 
building  is  being  fitted  up  with  recreational 
facilities  for  employees.  Ping  pong  tables 
have  been  installed  and  golf  driving  nets. 
A  part  of  the  floor  is  set  aside  and  fur- 
nished as  a  rest  room  for  women. 

V 

A  midnight  preview  of  "Congress 
Dances"  was  held  at  United  Artists  theatre 
last  Friday. 

V 

Balaban  &  Katz  tried  out  a  single  feature 
policy  at  the  Riviere  and  Tower  theatres 
last  week.  Whether  it  will  be  continued  as 
a  definite  plan  has  not  been  settled. 

V 

Jack  Miller,  head  of  the  Chicago  Exhibi- 
tors' Association,  has  been  elected  to  the 
executive  committee  of  the  MPTOA. 
V 

Mike  Kahn  has  joined  the  Columbia  sales 
staff,  covering  the  south  side  territory.  He 
was  formerly  with  RKO. 

V 

Some  of  the  folk  along  the  Row  started 
the  June  nuptial  season  early.  Fred  Klose, 
Columbia  cashier,  is  a  recent  benedict  as  is 
Bert  Offstie  of  the  B.  &  K.  publicity  de- 
partment. 

HOLQUIST 


Estabrook  Writing  for  Magazine 

Howard  Estabrook  is  writing  a  series  of 
articles  for  a  national  publication  on  the 
chances  of  an  original  story  by  an  unknown 
author.  He  is  under  contract  to  RKO  and 
recently  completed  dialogue  and  the  screen 
version  for  "Roar  of  the  Dragon,"  which 
Wesley  Ruggles  is  now  directing. 


Theatres  for  Sale  or  Lease 


MIDDLESEX  THEATRE,  MIDDLETOWN,  CON- 
NECTICUT, seating  capacity,  1,450.  One  of  the 
finest  and  best  equipped  theatres  in  New  England. 
Address  FRANK  ARRIGONI  &  SON,  Inc.,  Middle- 
town,  Connecticut. 


Patents 


PATENT  ATTORNEY  secures  patents,  trademarks, 
copyrights;  ask  for  literatures.  POLACHEK,  1234 
Broadway  (at  31st  Street)  New  York. 


PATENT  YOUR  IDEAS— Send  me  your  sketch  or 
explanation  for  confidential  advice.  Z.  H.  POLA- 
CHEK. Registered  Patent  Attorney-Engineer,  1234 
Broadway,  New  York. 


ON  BROADWAY 


Week  of  May  21 
CAPITOL 

In  Walked  Charley  MGM 

MAYFAIR 

The  Tuba  Tooter  RKO  Radio 

Curiosity    No.    C-233  —  J.  P. 

Medbury   Columbia 

PARAMOUNT 

Twenty  Horses  Paramount 

Screen  Souvenirs  No.  10  Paramount 

RIALTO 

I  Ain't  Got  Nobody  Paramount 

RIVOLI 

Pro  and  Con  Paramount 

Admission    Free  Paramount 

ROXY 

Birth   of  Jazz  Columbia 

Laughing    With     Medbury  in 

Abyssinia   Columbia 

Mrs.  Pippy  on  the  Pacific ....  Principal 

STRAND 

The  Naggers  Go  Ritzy  Vitaphone 

Murder  in  the  Pullman  Vitaphone 

How  I  Play  Golf  No.  6  Vitaphone 

WINTER  GARDEN 

It's  Got   Me  Again  Vitaphone 

A  Mail  Bride   Vitaphone 

Believe  It  or  Not  No.  7  Vitaphone 


F.P.A.  to  Produce  Shorts 

Franklin  P.  Adams,  long  well  known  as 
a  New  York  newspaper  columnist,  writing 
under  the  pen-name  "F.  P.  A.,"  has  com- 
pleted an  arrangement  whereby  he  will 
stage  a  series  of  shorts  titled  "Sobbies,"  for 
National  Studios.  Leon  J.  Rubinstein  will 
be  associated  in  production. 


New  I6MM.  Group  Formed 

Associated  Film  Library,  a  newly  estab- 
lished group,  plans  production  of  16mm. 
films  exclusively  for  non-theatrical  use.  The 
group  is  to  consolidate  production  in  the 
field.  The  films  would  not  be  available  for 
theatre  or  home  use 


Banners 


BANNERS— 3'  x  10'.  Cloth,  $1.50;  Paper,  75*.  Ad- 
dress AMERICAN  SIGNS,  Pueblo.  Colo. 


Theatre  for  Sale 


SIX  DAY  THEATRE  MAN  will  sell  building  and 
business.  Trade  for  six-day  theatre  or  real  estate. 
Address  Box  No.  152,  Motion  Picture  Herald,  1790 
Broadway,  New  York. 


Wanted  to  Buy 


WILL  PAY  CASH  for  silent  or  sound  1  or  2  reel 
shorts.  Address  SIOUX  FALLS  THEATRE  SUPPLY, 
Sioux  Falls,  South  Dakota. 


NEWS  PICTURES 


FOX  MOVIETONE  NEWS — No.  69— Sailors  drop  to 
death  in  attempt  to  land  the  Akron — Princeton  Uni- 
versity head  voices  nation's  sadness  at  tragic  close 
to  Lindbergh  kidnaping — Kentucky  Derby  winner 
repeats  in  Preakness  at  Pimlico — Beer  for  taxation 
demonstration  held  in  New  York — Premier  of  Japan 
assassinated  by  militarists — DO-X  prepares  to  fly 
home. 

FOX  MOVIETONE  NEWS— No.  70— Mrs.  Hoover 
takes  youngsters  to  the  circus — High  Berlin  tower 
is  retouched  for  approach  of  spring — American 
Mexicans  hail  freedom  on  Pueblo  Day — Drys  still 
control  United  States  Senate — New  York  bids  good- 
bye to  middies — Devout  of  the  Far  East  pray  in  the 
open — Nature  provides  power  from  Italian  volcano. 

HEARST  METROTONE  NEWS— No.  268— Young 
cowboys  try  rough  riding  in  California — Lindbergh 
baby  hoax  exposed  — ■  Nation's  amusement  parks 
swing  open  for  the  summer — 30,000  pray  in  open  at 
Delhi,  India — Mrs.  Hoover  takes  cabinet  young- 
sters to  the  circus— Drys  stand  pat  in  the  Senate — 
Giant  DO-X  again  ready  to  brave  the  Atlantic — 
United  States  track  stars  picked  to  win  at  Olympics. 

HEARST  METROTONE  NEWS— No.  269— Rou- 
manian royalty  hailed  in  celebration  of  independence 
day  in  Bucharest — Dirigible  Macon  being  fitted  as 
sister  ship,  Akron,  is  moored  at  sea — All  France 
mourns  slain  president  in  great  tribute — Daredevil 
riders  do  some  climbing  in  Illinois  hill  race — French 
landslide  at  Lyons  takes  21  lives — Munich  inventor 
has  new  boat  to  conquer  rapids — Amelia  Earhart 
successful  in  solo  hop  over  Atlantic. 

PARAMOUNT  NEWS— No.  85— Athletes  from  all 
parts  of  the  world  match  skill  at  Jewish  Olympic 
Games  in  Palestine — Inventor  tests  new  wingless 
plane  at  New  York — Massies  home  after  sensational 
Hawaiian  trial — Bombers  play  at  war  in  California 
practice — Kidnaping  hoax  shocks  entire  nation — Two 
chimpanzees  battle  for  championship  of  St.  Louis 
zoo. 

PARAMOUNT  NEWS— No.  86—  Bucharest  celebrates 
51st  anniversary  of  Roumania's  freedom — Reichers, 
rescued  trans-atlantic  filer,  safely  reaches  New 
York — France  mourns  death  of  president  Paul 
Doumer — 800  California  youngsters  have  a  good 
time  at  mass  dance  class — White  House  race  on  as 
Socialists  name  Norman  Thomas — Amelia  Earhart 
Putnam  lands  in  Ireland  after  successful  ocearf  hop. 

PATHE  NEWS— No.  85— Gigantic  Lindbergh  baby 
hoax  startles  the  world— Dean  of  National  League 
umpires  discusses  his  job — Motorcycle  daredevils 
brave  steep  hill  in  California  climb — Veterans  ac- 
cept German  flag  United  States  war  shrine  in  New 
Jersey — Boxing  chimpanzees  battle  in  St.  Louis 
zoo. 

UNIVERSAL  NEWSPAPER  NEWSREEL— No.  42— 

sorrowing  crowds  watch  last  rites  of  slain  French 
president — Phenomenal  salmon  run  supplies  meals 
for  many  jobless  in  Oregon — News  paragraphs — 
Passerby  killed  in  gas  blast  caused  by  woman's 
suicide  attempt  in  Chicago — DO-X  off  on  first  leg 
of  trans-Atlantic  flight — Far  East  in  turmoil  as  ra 
calcitrant's  bomb  injures  high  officials. 
UNIVERSAL  NEWSPAPER  NEWSREEI — No.  43— 
World  hails  Amelia  Earhart  after  successful  ocean 
flight — California  girl  sets  altitude  parachute  record 
at  Sacramento — Royalty  attends  Bucharest  cere- 
mony commemorating  Roumania's  independence — 
News  paragraphs — 40  entombed  in  collapse  of  tene- 
ment buildings  at   Lyons,  France. 


To  Make  New  Travel  Series 

E.  M.  Newman,  who  has  produced  a  series 
of  13  Travel  Talks  for  Vitaphone,  is  at 
work  at  the  studio  in  Brooklyn  on  another 
series  compiled  from  his  recent  world  tour. 


May    28,  1932 


MOTION    PICTURE  HERALD 


125 


STAGE  ATTRACTIONS 

ECE  PICTURE  THEATRES 


NCVELTY 

Dorothy  Mackaill 

New  York  Paramount 

Dorothy,  the  sprightly  and  bonny  lass,  hit 
the  heather  in  the  Paramount  to  a  thunder  of 
applause.  She  is  a  great  trouper.  She  dances, 
sings  and  does  bits  from  her  recent  pictures. 
Since  she  left  Ziegfeld  Follies  she  has,  as  it 
were,  reached  her  theatrical  maturity  and  she 
knows  how  to  entertain  and  does  it  well.  Her 
recently  acquired  husband  appeared  on  the 
stage  in  her  act.  We  were  unable  to  divine  the 
reason. 


Meroff's  Band  (35) 
San  Francisco  Golden  Gate 

This  organization  of  35  members,  headed  by 
Benny  Meroff,  forms  the  entire  stage  bill. 
Every  man  can  play  at  least  three  instruments 
and  many  of  them  can  tap  dance  and  do  odd 
jobs  of  comedy.  In  the  company  are  "Red" 
Pepper  and  "Mouse"  Powell,  patter  and  gag 
specialists,  pulchritudinous  Ann  Roth  and  Mary 
Dunckley  and  Joy  Finley,  dance  artists. 

Sibylla  Bowan 
Baltimore  Keith's 

It's  a  cleverly  arranged  number  of  imper- 
sonations—Helen Wills  on  a  tennis  court, 
Gloria  Swanson  in  a  ballroom,  Marlene  Diet- 
rich in  "Blue  Angel,"  Greta  Garbo  in  "Anna 
Christie,"  and  Beatrice  Lillie  singing  "For  I'm 
the  Ka-ween."  Miss  Brown  also  presents  a 
novelty  song  and  dance  in  "Who  Cares?"  to 
the  "Doll  Dance"  music,  and  sings  "Falling  in 
Love  Again"  in  the  "Blue  Angel"  episode. 


Pablo 

Milwaukee  Wisconsin 

Billed  as  the  South  American  magician, 
Pablo  opens  with  a  trick  in  which  he  tears  up 
a  newspaper,  folds  the  pieces,  unfolds  it  all 
and  reveals  the  paper  again  in  one  piece.  He 
is  particularly  adept  at  sleight  of  hand  tricks 
with  cards  and  cigarets,  producing  either  from 
the  ether  at  will. 


Africana 

San  Francisco  Warfield 

Earl  Dancer's  "Africana,"  with  30  members 
of  the  "Lucky  Day"  company,  put  on  a  lively 
revue.  Mildred  Washington,  billed  as  "The 
Dancing  Demon"  from  Washington,  does  a 
dazzling  dance,  Alma  Travers  sings  the  blues 
and  Jimmie  Miller  offers  specialties. 


Marie  MacQuarrie  and  Company 
Baltimore  Keith's 

A  harp,  song  and  dance  act,  opening  with 
the  harpists  playing  "Cuban  Love  Song"  as  a 
girl  sings  offstage.  A  man  comes  on  with  a 
ukulele  and  sings  "I'm  Going  Back  to  Dixie" 
and  is  joined  by  Helen  Hewitt  as  they  sing 
"What  Could  Be  Sweeter  Than  You."  This 
is  followed  by  "Roses  of  Picardy,"  and  finally 
the  man  does  some  soft  shoe  dancing  while 
Miss  Hewitt  sings  and  the  harpists  play. 


Four  and  a  Half  Arleys 

Baltimore  Hippodrome 

These  four  men  and  one  woman,  one  of  the 
men  a  midget,  gained  good  applause  by  novelty 
pole  balancing  with  comedy  on  the  side,  draw- 
ing laughs  by  the  midget.  In  the  finals  one 
man  whirls  on  top  of  the  pole  held  by  another 
and  whirling  lights  at  sides. 

(Continued  on  next  page,  column  1) 


Boston  RKO  Keith's 
Back  to  Vaudeville 


SINGEES 


New  changes  of  policy  in  both  RKO 
theatres  in  Boston  are  being-  inaugurated 
with  the  change  of  programs  Friday.  RKO 
Keith's  again  becomes  the  home  of  vaude- 
ville with  seven  acts  in  addition  to  the  fea- 
ture film,  news  and  a  comedy.  This  theatre 
(its  predecessor,  the  B.  F.  Keith  theatre) 
was  the  first  one  in  America  to  show  vau- 
deville and  the  present  theatre  was  built 
with  elaborate  accommodations  for  vau- 
deville artists.  The  vaudeville  was  discon- 
tinued about  two  years  ago.  The  RKO 
Keith-Boston,  to  which  vaudeville  was 
transferred  when  it  was  discontinued  at 
Keith's,  will  supplant  vaudeville  with  stage 
presentations,  making  the  second  Boston 
theatre  to  give  stage  presentations  in  addi- 
tion to  its  feature  film.  Except  in  a  few 
instances,  since  the  former  change  was 
made,  the  Keith-Boston  has  been  making  a 
better  showing  in  the  grosses  of  the  two 
theatres. 


Columbia  System  Experiments 
On  Television  Without  Sound 

Columbia  Broadcasting  System  is  en- 
gaged in  a  study  of  reception  of  its  tele- 
vision station  W2XAB,  five  nights  a  week, 
temporarily  eliminating  sound  synchroni- 
zation. Various  types  of  pantomime  pro- 
grams are  being  continued  in  addition  to 
special  visual  tests  on  color. 

It  is  planned  to  continue  the  tests  through 
the  summer.  William  A.  Schudt,  Jr.,  tele- 
vision director,  revealed  that  the  company 
has  maintained  a  seven-hour  daily  television 
broadcasting  schedule  for  the  past  nine 
months,  since  it  opened  the  television  ex- 
perimental station  last  July. 

NIGHTINGALE  OF  THE 
AIR— LOUISE  BAVE 

Louise  Bave,  coloratura  soprano,  known 
as  the  "Nightingale  of  the  Air"  and  one  of 
the  most  gifted 
members  of  Major 
E  d  w  a  r  d  Bowe's 
"Capitol"  family,  has 
been  heard  every 
Sunday  evening  over 
WEAF,  New  York, 
and  a  NBC  network 
for    a    number  of 
years.     Miss  Bave 
has  been  a  featured 
radio  star  on  some 
of  the  more  import- 
ant programs  in  the 
,     past    and    will  be 
heard    on    a  new 
series   of  programs 
in  the  fall.   Incidentally,  Miss  Bave  is  said 
to  be  the  only  girl  on  the  air  at  present  who 
can  reach  G  above  high  C.  She  has  a  range 
of  three  octaves. 


Cliff  Edwards 

New  York  Paramount 

It  is  difficult  to  think  that  this  performer  is 
the  same  talented  artist  that  made  the  world 
sing  with  "Singing  in  the  Rain,"  a  joyful  mas- 
terpiece that  clings  to  one's  recollection.  Cliff 
Edwards  is  a  "screen  and  radio  star,"  but  he 
doesn't  glitter  on  the  stage. 


Brox  Sisters  (3) 

Detroit  Fox 

A  well-blended  trio,  audibly  and  visually.  A 
blonde,  a  brunette  and  a  redhead,  they  appear 
in  crinoline  garb  and  offer  "An  Evening  in 
Caroline"  and  "Falling  in  Love  Again,"  a  Die- 
trich impression  of  "Dinah"  and  "Rain  on  the 
Roof." 


Elmer  Herling 
Milwaukee  Wisconsin 

Here  is  a  singer  whose  primary  duty  is  to 
provide  vocal  accompaniments  to  dances  by 
members  of  the  chorus.  He  has  a  pleasing 
voice  and  offers  any  number  of  songs. 


Miss  Ethelind  Terry 

New  York  Palace 

This  musical  comedy  star  has  plenty  of  ap- 
peal and  uses  it  with  restraint.  She  sings  ap- 
pealingly  and  her  piano  accompanist — a  man — 
knows  her  moods.  She  does  popular  stuff  in 
a  high-class  way. 


Lillian  Shade 

Cincinnati  Albee 

This  comely  miss  has  an  appealing  voice  and 
knows  how  to  use  it  to  best  advantage.  Wears 
several  changes  of  costume,  all  in  good  taste. 
The  audience  liked  her. 


Neill  Miller 

New  York  Paramount 

This  gentleman  wears  a  tuxedo,  is  tall  and 
sings  over  the  microphone.  It  must  be  by 
contrast,  to  show  how  good  his  wife,  Dorothy 
Mackaill,  is.  He  has  a  static  stare  developed 
by  singing  over  the  air.  He  has  no  place  on 
the  stage. 


Niles  Marsh 
Detioit  Fox 

This  impersonator  of  feminine  personalities 
has  a  voice  that  is  at  ease  in  either  extreme 
of  the  register.  As  a  gowned  social  light  and 
again  as  a  prima  donna  he  draws  goodly  ap- 
plause. 


Be+fy  Fraser 
Milwaukee,  Wisconsin 

Betty  Fraser  is  a  neat  appearing  blonde  blues 
singer  who  offers  such  numbers  as  "Music  in 
My  Fingers,"  "Was  That  the  Human  Thing 
to  Do?"  and  "You're  My  Everything"  in  an  ap- 
pealing manner. 


Hal  Byrnes 
San  Antonio  Plaza 

A  double  musical  novelty  is  offered  by  this 
Cowboy-yodler-composer  from  California.  His 
songs  are  of  the  hill-billy  type. 

(Continued  on  next  page,  column  3) 


126 


MOTION    PICTURE  HERALD 


May    2  8,    19  3  2 


REVIEWS  CE  ACTS 


NOVELTy 


(Continued  from  preceding  page) 

Crawford  &  Caskey 

Milwaukee   Wisconsin  , 

This  boy  and  girl  entertain  with  a  tine  bit 
of  fancy  ballroom  dancing  and  are  also  adept 
at  soft-shoe  shufflling.  The  girl  handles  herself 
well,  doing  some  intricate  steps  on  the  top  of 
her  toes. 


Cherry  and  June  Preisser 

Baltimore  Hippodrome 

Cherry  and  June  Preisser  put  all  they  had 
in  their  noveltv  singing  and  dancing  act,  offer- 
ino-  a  little  of  acrobatic,  adagio,  singing  and 
noveltv  dancing.  They  worked  hard  and  en- 
cored 'with  their  Hot  Dixie  Special. 


Candreva  Brothers 

Detroit,  Miclngan 

This  trumpet  sextet  demonstrates  musical 
excellence  throughout.  One  of  their  best  num- 
bers is  a  muted  trumpet,  military  version  of 
"When  Day  Is  Done." 

Four  Flushers 

Denier  Denver 

These  four  men  put  on  an  act  that  is  just 
what  the  name  implies.  A  lot  of  four-flushing, 
but  good.  Singing,  chatter,  dancing  and  bur- 
lesque slapstick  and  strong-man  stuff. 

Bernice  Kettler 
San  Antonio  Strand 

This  pretty  piano  accompanist  is  a  skilled 
musician  and  can  do  solos  in  a  most  entertain- 
ing manner. 


Paul  Kirkland 
Detroit,  Michigan 

His  act  has  balance  in  more  than  one  sense 
of  the  word.  A  double  chair  balance  is  one  of 
his  best  bets,  but  even  better  is  a  bit  of  bal- 
ancing comedy  with  a  paper  cone. 

Living  Jewelry 

Denver  Orpheum 

A  group  of  models  dressed  in  white_  allover 
tights  and  used  as  ornaments  for  huge  jewelry, 
such  as  hand  mirror,  back  comb,  etc.  Two 
do  an  adagio  and  another  couple,  with  splendid 
voices,  sing  a  high-class  act. 


Johnny  Bryant 

Milwaukee,  Wisconsin 

Johnny's  specialty  is  whistling  and  he  is  no 
slouch  at  it,  either.  He  imitates  bird  calls  to  a 
nicety  and  carries  himself  in  a  manner  which 
makes  a  hit  with  the  ladies. 


The  Orantos  (3) 
Denver  Orpheum 

Three  men  in  a  strong  man  and  balancing 
act.  Best  number  is  when  two  perform  on  a 
twenty-foot  pole  held  on  the  shoulder  of  the 
third. 


The  Chachalots 
Herculean  Trio 
Mavis  and  Ted 
Olga  and  Lester 
La  Marr  Brothers 
Marion  and  Katharyne 
Milwaukee  "Wisconsin 

All  pose  as  various  groups  of  statues,  in 
bronze  and  silver.  Each  of  the  groups  comes 
to  life  to  engage  in  gymnastics,  tumblings  and 
acrobatic  dancing.  Their  work  is  unusually  ef- 
fective. Before  the  curtains  close,  all  return 
to  their  pedestals  and  again  become  statues. 


EANCEES 

Natcha  Nattova 

Denver  Denver 

This  act,  called  "Dance  of  the  Winds,"  a 
solo  number,  gets  over  due  to  the  unique  prop 
used,  a  huge  flower  pot  with  flowers  in  same 
proportion,  all  built  out  of  sheet  iron  and  of 
such  strength  as  to  allow  her  to  dance  on  the 
petals  and  leaves. 


Lodova 

New  York  Paramount 

She  was  billed  as  "the  exotic  dancing  beauty" 
and  lived  up  to  her  flattering  billing.  A  lovely 
thing  of  airy  grace  and  shapely  form  who  moved 
about  like  shadows  in  a  dream.  Did  very  well 
as  the  show  caught. 


Billy  Farrell  and  Dad 

Nezv  Orleans  Orpheum 

A  fast  stepping  dance  act  mixed  in  is  rapid- 
fire  patter  that  gets  over  without  any  aid  from 
the  orchestra  pit.  The  entertainment  is  based 
on  a  contest  between  Farrell  and  his  father, 
who,  he  says,  is  in  his  seventies.  Both  mem- 
bers of  the  team  move  fast  and  their  remarks 
are  really  funny.  The  high  spot  is  when  Dad 
is  on  his  back  doing  a  hard  shoe  routine  against 
a  set  of  boards  while  son  does  a  handstand 
above  him  and  repeats  the  maneuvers. 


Von  Srona's  Dancers 
New  York  Palace 

This  is  a  dull  result  of  a  very  pretentious 
effort.  There  seems  to  be  something  tired 
about  the  performance.  The  11  dancers  do  12 
minutes  and  are  on  about  nine  minutes  too 
long. 


Stadler  Rose  Trio 
Oakland  Paramount 

They  win  the  audience  with  their  fine  dancing 
and  follow  with  a  whirlwind  number  that  might 
be  described  either  as  adagio  dancing  or  acro- 
batic. 

Rose  Marie  Carter 
Milwaukee  Wisconsin 

This  young  lady  is  quite  an  unusual  acro- 
batic and  control  dancer.  She  performs  a  split 
bending  backwards  with  her  head  almost  touch- 
ing the  floor  and  raises  herself  back  to  stand- 
ing position. 

Lou  Lockett  &  Co. 

Cincinnati  Albee 

Lockett,  one  man  and  two  feminine  hoofers 
do  a  series  of  tap,  eccentric  and  toe  dances  in 
single,  duo,  triple  and  quartet  numbers,  to  ac- 
companiment by  their  own  pianist.  Special 
scenic  effects  are  used.  They  sell  their  numbers 
to  the  audience  without  difficulty. 


Emily  Von  Losen  and  Company 

Baltimore  Hippodrome 

Fast-moving  dancing  act,  starting  with  six 
of  company  doing  a  novelty  whip-ribbon  dance, 
then  a  single  by  Von  Losen  followed  by  pan- 
tomime sketch  between  three  sailors  and  two 
girls,  with  girl  going  off  with  one  sailor,  the 
others  going  into  tap  routine  followed  by  a 
single  by  Von  Losen  with  a  Russian  single  by 
a  man  with  baby  accordion,  then  adagio  work 
by  the  man  and  two  girls  and  full  company  in 
finale. 


"Smiling"  Jack  Elliott 
San  Antonio  State 

Good  personality  plus  eccentric  footwork 
makes  this  young  Texas  M.  C.  a  pleasing  fea- 
ture on  any  show  with  a  stage-band. 


Stanley  Meehan 
San  Antonio  State 

A  clever  hoofer,  he  does  some  neat  tap 
stepping  which  is  fast  and  worthy  of  many 
encores. 


Russell  Markert  Dancers  (16) 

Milwaukee,  "Wisconsin 

These  girls  work  together  nicely.  The  high- 
light of  their  numbers  is  a  chain  dance  with  one 
leg  of  each  of  the  girls  fastened  to  the  chain. 


Fred  Astaire 

New  York  Paramount 

Fred  Astaire  is  certainly  a  showman  who 
knows  his  stuff.  He  pervaded  the  whole  show 
and  was  on  the  job  every  minute.  He  has  a 
fine  stage  presence  and  a  brilliant  personality. 


Fritz  and  Jean  Hubert 

New  York  Palace 

These  two,  apparelled  in  multicolored  dress 
suits,  give  an  acrobatic  drunk  dance  that  gets 
plenty  of  laughs  and  well  deserved  applause. 
During  this  review  Fritz  rough-and-tumbled 
so  well  that  he  knocked  himself  unconscious  on 
a  piano  that  was  behind  the  curtain  waiting 
for  the  next  act. 


Maurice  Cclleano  and  Family  (6) 

New  York  Palace 

The  acrobatic  dancing  comedian  with  his 
handsome  family  gives  a  fine  performance.  The 
scene  is  in  a  restaurant  with  two  tables  at 
which  the  girls  sit.  Colleano,  dressed  as  a  gob, 
enters,  does  some  fine  dancing  and  gagging. 
The  girls  give  well  balanced,  artistic  acrobatic 
dances.   Whole  act  very  well  received. 


SINGERS 


(Continued  from  preceding  page) 

Grace  Hays  (3) 
New  York  Palace 

This  lady,  a  star  of  musical  comedy  and 
radio,  clicked  with  this  audience.  She  has  a 
fine  stage  personality,  sings  well  without  the 
"mike"  and  with  it.  She  recites  and  gives  an 
imitation  of  Pola  Negri  singing;  in  this  she  is 
just  about  perfect.  She  introduces  Joe  Lynn 
as  her  son  and  the  one  who  devised  her  act. 
He  gave  a  creditable  performance  over  the 
mike.  Mildred  Brown  at  the  piano  also  did 
well.  An  all  around  good  piece  of  entertain- 
ment, with  plenty  of  applause  at  the  finish. 


Yorke  and  Johnson 

New  Orleans  Orpheum 

A  semi-concert  style  of  act,  beautifully 
lighted  and  dressed,  playing  before  its  own 
drop.  Miss  Yorke  is  in  a  red  dress  of  the 
Medici  period,  while  Miss  Johnson  affects 
green  of  the  same  style.  The  introduction  is 
conventional,  but  the  act  is  of  a  relatively  high 
standard  for  this  house.  Miss  Yorke's  voice 
is  pleasing ;  she  uses  it  with  precision  and  her 
thrilling  gets  a  hand.  Miss  Johnson  had  a 
tendency  to  get  off  key  on  the  high  notes,  but 
her  numbers  took.  The  finish,  a  version  of 
how  two  night  club  singers  would  do  "Caro 
Nome,"  lacks  the  punch  intended. 


Gilda  Gray  Plans  Stage  Tour 

Gilda  Gray  plans  to  begin  a  vaudeville 
engagement  at  the  completion  of  the  film, 
"Minnie,  the  Moocher,"  in  which  she  is  be- 
ing starred  by  Bennie  Zediman  for  Para- 
mount release. 


May    2  8,    193  2 


MOTION    PICTURE  HERALD 


127 


REVIEWS  Or  ACTS 


SLICES  CE 
A4ELLIN 


By  BOBBY  MELLIN 

Chicago 

Joseph,  Jr.,  the  16-year-old  son  of  Jos- 
eph Parsons,  the  NBC's  Jingle  Joe,  is 
already  making  a  name  for  himself  as  a 
baseball  player.  He  received  an  offer  from 
the  Pittsburgh  Pirates,  but  his  father  wants 
him  to  finish  his  education  and  then  if  he 
still  wishes,  he  may  follow  baseball — Jules 
C.  Stein,  president  of  Music  Corporation  of 
America,  returned  to  Chicago  after  a  six 
weeks'  European  tour  during  which  time  he 
visited  the  music  centers  of  continental 
Europe — Gus  Arnheim  and  his  orchestra, 
who  made  a  great  hit  in  Chicago  during  the 
past  winter  broadcasting  over  WBBM  from 
the  Cafe  Winter  Garden,  are  scheduled  to 
play  a  few  weeks'  engagement  at  the 
Netherlands  Plaza  Hotel  in  Cincinnati  for 
MCA  before  opening  the  Dells,  smart  sum- 
mer night  club  west  of  Evanston,  111.  Arn- 
heim's  band  will  be  heard  over  WLW 
Cincinnati. 

Word  comes  from  Hollywood  that  Ted 
Fiorito,  Chicago's  famous  song  writer  and 
orchestra  leader,  is  making  a  decided  hit  at 
the  Frolics,  smart  night  club  patronized  by 
the  movie  stars.  Ted  and  his  orchestra  are 
heard  nightly  over  the  Don  Lee  chain  of 
Pacific  coast  stations. 

Black-haired,  brown-eyed  Irene  Taylor, 
lovely  NBC  star  who  has  broken  all  Leap 
Year  records  by  receiving  34  proposals  of 
marriage  during  the  first  three  months  of 
this  year  of  Spinster's  delight,  has  always 
been  able  to  sing.  She  has  never  taken  a 
music  lesson.  Irene  is  the  daughter  of  a 
former  judge  of  the  supreme  court  of  St. 
Louis  and  began  her  professional  career  at 
the  age  of  nine  years.  Before  coming  to 
radio  she  worked  with  Coon-Sanders,  with 
Paul  Ash,  and  as  a  prima  donna  in  pro-, 
ductions.  As  becomes  a  former  stage  star, 
Miss  Taylor  is  superstitious,  lacking  a 
dressing  room,  she  objects  to  anyone  whist- 
ling in  the  studio  corridors  before  one  of 
her  broadcasts,  or  sitting  on  one  of  the  sound 
effect  department  trunks.  Her  hobby  (which 
may  explain  a  few  of  the  proposals)  is 
cooking,  and  she  is  noted  for  the  chili  con 
carne  she  prepares  in  her  kitchenette.  She 
is  also  fond  of  swimming,  riding  horse, 
golf  and  music  publishers,  and  her  favorite 
orchestra  leader  is  Charlie  Agnew. 


CCHCDy 

Senator  Murphy 

New  York  Hippodrome 

This  man  gives  an  up-to-date  monologue  and 
is  timely  to  the  minute.  He  has  a  fine  voice, 
is  very  humorous  and  is  well  received. 


Milton  Berle 

New  York  Palace 

The  right  man  in  the  right  place,  he  carried 
the  show  right  up  front  and  dropped  it  in  the 
laps  of  the  audience.  He's  never  short  of  a 
gag  and  has  enough  new  ones  to  make  them 
all  seem  original.  He  is  a  fine  master  of  cere- 
monies and  keeps  them  interested.  Has  an  in- 
timate way  with  the  audience  that  is  liked. 


Roscoe  (Fatty)  Arbuckle 
Baltimore  Keith's 

A  riot  of  laughter  and  fun,  with  Addie  Mc- 
Phail  of  the  film  comedies  assisting,  as  well 
as  a  "plant"  in  the  audience.  Arbuckle  sings 
"Something  to  Be  Thankful  For,"  and  then 
dances  to  "Narcissus"  with  a  comedy  fall.  The 
act  has  been  shortened  since  it  was  produced 
in  Newark,  and  the  tightening  was  effective, 
judging  from  the  reception. 


Charles  Withers  and  Withers'  Opry 

Baltimore  Hippodrome 

This  was  presented  on  full  stage  and  laughs 
were  strong  and  numerous.  Withers  and  his 
company  put  on  a  burlesque  of  the  old  small- 
time opera  house  methods.  His  novelty  inven- 
tions for  getting  various  stage  effects  also  won 
favor.  Altogether  a  very  funny  act  with  many 
novelty  comic  surprises. 


Jack  Benny 

New  York  Paramount 

Jack  is  billed  as  a  "famous  stage  comedian" 
and  he  deserves  the  title  plenty.  He  has  a  won- 
derful and  appealing  personality.  His  gags 
avoided  offense.  His  stories  are  new  and  his 
smiles  are  eloquent  and  winning.  Benny  shared 
top  honors  with  Dorothy  Mackaill. 


Lee,  Port  &  Dotty 

Milwaukee  Wisconsin 

The  two  male  members  of  this  trio  are  plenty 
funny  with  the  shorter  of  the  two  sporting  a 
rubber  face  which  is  good  for  plenty  of  laughs. 
The  young  lady  is  not  hard  to  look  at,  dances 
with  one  of  the  boys  in  an  able  manner  and 
sings  a  bit.  The  three  present  an  act  which 
has  no  end  of  nonsense  offered  in  a  fairly 
original  manner. 


Charles  Ahearn 
and  His  Millionaires 

New  Orleans  Orphenm 

A  combination  of  oldtime  burlesque  and  the 
circus,  this  tramp  act  opens  with  a  flourish  that 
makes  one  think  of  flash  and  grand  costumes, 
only  to  reveal  later  an  incongruous  picture  of 
badly  dressed  giants  and  dwarfs  as  the  scrim 
rises.  Ahearn,  clowning  sometimes  by  himself, 
sometimes  with  his  dwarfs  or  his  giants,  does 
everything  from  squirting  water  from  a  trick 
music  stand  to  playing  with  balloons  and  then 
distributing  them  to  the  children  in  the  audi- 
ence. A  fast  stepper,  unidentified,  holds  two 
solo  spots  and  draws  a  heavy  hand.  But  the 
act  is  largely  comedy,  getting  its  biggest 
laughs  from  the  style  parade  and  its  burlesque 
musical  instruments. 

PLAYLETS 

Al  Jolson 

Sati  Francisco  Pox 

Al  Jolson,  assisted  by  exotic  Raquel  Torres, 
and  his  own  most  capable  company,  offers  a 
tabloid  version  of  "Wonder  Bar."  The  show 
lasts  a  full  hour,  with  Al  singing,  dancing  and 
telling  stories  much  of  the  time.  The  revue  is 
thunderously  received,  this  entertainer  under- 
standing the  art  of  getting  applause.  Al  ap- 
pears in  whiteface. 

Benny  Rubin  and  Jack  Haley 
Cincinnati  Albee 

These  screen  stars  headline  the  bill  in  a 
blackout  "revue"  running  36  minutes  and  taking 
the  place  of  three  regular  acts.  Assisted  by 
a  capable  company,  they  project  an  offering  of 
foolishness  of  every  description.  Rubin  features 
his  "murdered"  English  which  is  his  stock  in 
trade  on  the  screen.  Haley  indulges  in  smart 
repartee  and  wisecracks  both  singly  and  in  con- 
nection with  Rubin.  He  also  does  a  dance  num- 
ber with  Rubin  and  alone.  Rubin  follows  with 
a  single  dance.  The  two  men  and  two  girls 
in  company  are  capable  feeders  for  the  comedy 
of  the  featured  team.  Both  Rubin  and  Haley 
surprise  the  audience  by  playing  trombone  and 
cornet  respectively.  The  act  went  over  big. 

Franklin  Orders  Vaudeville 
Added  in  RKO  Coast  Houses 

The  recent  visit  of  Harold  B.  Franklin, 
chief  of  the  RKO  theatre  circuit,  to  the 
Coast,  has  resulted  in  additions  to  stage  bills 
at  the  Coast  houses.  Top  vaudeville  has  been 
moved  from  the  Hill  Street,  Los  Angeles, 
and  from  the  Golden  Gate  to  the  Orpheum 
in  San  Francisco.  Seattle,  Tacoma  and 
Portland  have  all  increased  vaudeville  days. 

The  circuit  home  office  is  searching  for 
local  tryout  houses  in  New  York.  It  is  seen 
as  a  return  to  the  old-time  methods  of 
vaudeville  talent  acquisition.  The  forthcom- 
ing opportunity  revues  will  play  a  major 
part  in  the  new  move. 

Newman  Is  Booking  Names  to 
Improve  Business  in  Seattle 

Frank  Newman  has  booked  a  number  of 
special  stage  attractions  at  the  Seattle  first- 
run  houses  of  Fox  West  Coast  Theatres, 
as  an  initial  step  in  raising  the  return. 

Among  those  billed  at  the  Fifth  Avenue 
and  Coliseum  are  Thurston,  the  magician : 
Alia  Axiom,  mentalist,  Ted  Lewis  and  his 
band.  Newman  is  also  negotiating  with  Al 
Jolson,  Eddie  Cantor  and  other  "names"  for 
appearances  in  Seattle  and  Portland. 


FREDDY  MACK 


and  his  band 

FEATURED  INDEFINITELY 

at  the 

FOX  THEATRE 

BROOKLYN,  NEW  YORK 


128 


MOTION    PICTURE  HERALD 


May    2  8,    193  2 


OVERTURES 


LOU  SCHRADER  (Baltimore  Hippo- 
drome) as  guest  conductor  offered  his  novelty 
overture,  "Grand  Larceny,"  in  which  he  showed 
that  many  of  the  popular  song  hits  are  taken 
almost  bodily  from  famous  classics.  Schrader 
received  the  baton  from  Benjamin  Klasmer, 
house  conductor.  Then  followed  an  announce- 
ment on  the  screen  in  rhyme  and  explaining  as 
the  overture  progressed  what  songs  were  being 
played  and  then  what  they  were  taken  from. 
As  examples  there  were  played  "Broadway 
Rose,"  then  a  selection  from  "Faust,"  "I'm 
Always  Chasing  Rainbows,"  supposed  to  be 
from  Chopin's  "Fantasy  Impromptu" ;  "Ava- 
lon,"  presumably  from-  "La  Tosca,"  of  Puccini ; 
"Marcheta,"  supposed  to  be  from  "Merry 
Wives  of  Windsor,"  of  Nicolai.  Then  he 
showed  how  "Yes,  We  Have  No  Bananas" 
was  supposed  to  come  from  four  songs — Han- 
del's "Messiah,"  "My  Bonnie,"  "I  Dreamt  I 
Dwelt  in  Marble  Halls,"  " 'Twas  An  Old- 
Fashioned  Garden,"  "The  Hallelujah  Chorus" 
and  then  "My  Bonnie  Lies  Over  the  Ocean." 


FRED  SCHMITT  ( Denver  Denver)  orches- 
tra can  always  be  depended  upon  to  make  his 
overtures  both  timely  and  interesting,  and  those 
are  the  two  big  reasons  the  Denver  has  such 
a  large  number  of  regulars  in  the  audience 
every  week.  For  Mother's  Day  week  his  mu- 
sicians played  three  "Mother"  selections,  such 
as  "Silver  Threads  Among  the  Gold"  and 
"Mother  Macree."  Instead  of  the  usual  cur- 
tain, a  scrim  was  used,  and  after  the  selec- 
tions by  the  orchestra  a  young  woman  was  re- 
vealed behind  the  drop.  She  sang  a  tribute  to 
mother,  a  part  being  a  verse  about  the  letters 
in  the  word  "mother,"  each  letter  being  thrown 
on  the  scrim  as  the  line  was  beins:  sung.  Then 
a  little  girl  in  the  center  offered  her  bit.  A 
young  man  on  the  opposite  side  as  a  tableau 
appeared  in  the  middle  of  the  stage  showing  a 
mother  in  her  favorite  rocking  chair.  At  the 
end  all  the  figures  were  lighted. 


EDUARD  WERNER  _  (Detroit  Michigan), 
quietly  elegant  as  usual,  introduced  with  min- 
gled strains  from  several  river  pieces,  his  ar- 
rangement titled,  "Romantic  Rivers."  The  med- 
ley included  "Swanee  River,"  "Roll  On,  Mis- 
sissippi," "Blue  Danube,"  "By  the  River  Saint 
Marie,"  "Volga  Boat  Song"  and  "Old  Man 
River."  Praiseworthy  execution  brought  him 
hearty  applause. 


HERSCHEL  LEIB  (Detroit  Fox)  offered 
a  popular  diversion  in  "Hit  Parade."  Featured 
in  the  medley  was  a  trumpet  solo  of  "Marta" 
by  Ralph  (Mex)  Mendez,  embellished  by  Cas- 
tanet touches.  "Paradise,"  its  theme  introduced 
by  a  violin  ensemble,  was  another  outstanding 
number.  A  hectic  rag  of  "This  Is  the  Missus" 
closed  the  program.  Hearty  applause  echoed 
the  final  crashing  notes. 


SOL  KLEIN 

AND  HIS 

RHYTHM  MASTERS 

o 

SKOURAS  BROS. 

ACADEMY  OF  MUSIC 
NEW  YORK  CITY 


IP  AND  DCWN 
THE  ALLEY 


HELLO  EVERYBODY 

Ed  McCally,  Philadelphia  representative 
of  Witmark's  and  Remick's,  was  in  town 
one  day  last  week,  just  before  leaving  for 
his  twenty-sixth  season  at  Atlantic  City,  in 
the  interests  of  these  two  music  outfits.  .  .  . 
Believe  it  or  not  (apologies  to  Rip.)  "Mac" 
has  lost  65  pounds  and  looks  like  a  young 
boy.  .  .  .  According  to  "Mac,"  Milton 
Charles  has  signed  another  year  contract  as 
organist  at  Warners'  Mastbaum  theatre, 
Philadelphia.  .  .  .  That  makes  Charles  one 
of  the  few  organists  in  the  United  States 
holding  a  year's  contract.  .  .  . 

V 

Danny  Parker  tells  me  that  Harry  Rich- 
man  liked  the  idea  of  community  singing  in 
theatres  so  well  that  he  has  gone  and  made 
a  series  of  short  pictures,  independently, 
with  this  idea  in  mind.  .  .  .  They  are  to  be 
released  soon  and  will  be  booked  in  houses 
without  organists.  .  .  .  Ted  Crawford,  organ- 
ist at  the  Publix  Orpheum,  Phoenix,  Ariz., 
writes  that  there  is  plenty  musical  activity 
in  and  around  that  city.  .  .  .  Out  of  the  four 
large  theatres,  three  have  organists.  .  .  .  Be- 
sides Ted  .  .  .  Harvey  Krause  is  at  the 
Rialto  and  Walter  Danziger  at  the  Fox.  .  .  . 
Alberti,  former  musical  director  at  the  Pal- 
ace, Dallas,  is  now  installed  in  the  Fox, 
Phoenix,  and  is  doing  great.  .  .  .  Frank 
Lanterman,  formerly  of  the  Fox  theatre, 
Los  Angeles,  has  assumed  the  post  of  or- 
ganist at  Warners'  Western,  L.  A.,  suc- 
ceeding Edna  Lyman,  who  had  held  the 
post  for  several  weeks.  .  .  .  Dave  Schooler, 
formerly  of  vaudeville  and  master  of  cere- 
monies at  the  Capitol  for  two  years,  is  now 
starring  as  "proprietor"  of  Dave  Schooler's 
Music  Shop,  a  program  heard  over  NBC 
networks  each  Sunday  at  6:30  (E.  S.  T.)  .  .  . 

V 

Gomez  and  Wynona,  sensational  dance 
team,  featured  in  the  long  run  of  Billy 
Rose's  "Crazy  Quilt,"  are  featured  this  week 
at  the  Roxy.  .  .  .  They  say  that  songs  in 
pictures  are  dead  .  .  .  well,  according  to 
that,  "Long  Live  the  King,"  .  .  .  because 
Feist  has  two  numbers — "Paradise"  and 
"Tell  Me  Why  You  Smile,  Mona  Lisa — " 
that  are  both  hits  .  .  .  and  both  from  pic- 
tures. .  .  .  Wayne  King,  popular  "ork"  lead- 
er, has  made  his  first  Victor  recording  and 
it  is  heralded  as  another  artistic  triumph 
for  the  famous  "Waltz  King."  .  .  .  Wayne 
first  learned  of  his  vocal  qualifications  while 
recording  a  series  of  records  at  Camden.  .  .  . 
Officials  of  the  Victor  Company  induced  him 
to  sing  a  chorus  of  "Deep  in  Your  Eyes," 
and  later  declared  that  he  had  a  good  sing- 
ing voice  for  radio  and  recording.  .  .  . 
You'll  probably  be  hearing  him  singing  on 
his  next  broadcast.  .  .  . 

ED  DAWSON 


Multiple  Vacuum  Action 

Pipe  Organ  Patent  Given 

A  patent  has  just  been  granted  to  E.  D. 
Ponder,  Cincinnati,  covering  a  "multiple 
vacuum  action  pipe  organ." 

The  inventor  claims  a  much  wider  range 
of  possibilities  for  the  new  instrument  than 
heretofore  available,  mentioning  in  particu- 
lar added  tone  colorings  and  the  ability  of 
the  player  to  carry,  two,  three,  four,  five,  six 
or  seven  notes  in  harmony  in  chromatics  in 
only  one  set  of  pipes,  or  the  entire  organ,  as 
he  wishes.  Some  parts  now  used  in  organ 
construction  will  be  eliminated  as  unneces- 
sary in  the  new  organ  and  the  use  of  the 
multiple  vacuum  action  will  permit  building 
the  instrument  much  smaller,  thus  conserv- 
ing valuable  space  in  the  theatre,  he  said. 


ORGAN  SOLOS 


TED  CRAWFORD  (Phoenix  Orpheum) 
presented  a  new  angle,  in  this  week's  organ 
solo,  to  an  idea  as  old  as  the  hills,  but  received 
applause  on  it  that  lasted  clear  into  the  feature 
picture.  The  solo  was  titled  "A  Cook's  Tour 
in  Song,"  and  opened  with  a  parody  on  "Just 
a  Gigolo." 

An  oral  explanation  by  Crawford  after  the 
opening  parody  told  of  hearing  the  aforemen- 
tioned tune  everywhere  so  he  decided  to  take 
them  on  a  world  tour.  But  as  the  boat  left 
the  dock,  the  band  struck  up  "Gigolo,"  in 
march  time — and  so  on — in  every  country  the 
same  tune,  until  despairingly  they  turned 
toward  home.  The  closing  line  was :  "But  why 
travel  to  Rome — you  can  hear  the  same  thing 
at  home,  and  that  completes  the  story." 

Crawford's  success  lies  in  the  fact  that  every 
solo  he  presents  has  a  definite  reason  and  con- 
tinuity— not  just  one  slide  after  another. 


JOHN  HAMMOND  (Brooklyn  Strand) 
called  his  song-fest  "Musical  Flirtations," 
and  cleverly  compiled  the  titles  of  songs  to 
form  the  continuity.  Songs  offered  for  the 
audience  to  sing  were:  "Can't  We  Talk  It 
Over,"  "Too  Many  Tears,"  "All  of  Me," 
"Where  the  Lilies  of  the  Valley  Grow,"  and 
a  final  chorus  of  "Auf  Weidersehn,  My 
Dear."  Mr.  Hammond  is  extremely  popular 
at  this  theatre  and  his  solos  are  always  a 
great  source  of  pleasure  to  the  audiences. 


LEW  BETTERLY  (Detroit  RKO  Down- 
town) chug-chugged  through  a  program  enti- 
tled "Spring  Auto  Suggestions."  With  his  in- 
troductory notes  a  large  "mike"  was  flashed 
on  the  screen  while  Lew  addressed  the  audi- 
ence over  his  own  "mike,"  a  device  that  proved 
effective  in  catching  and  holding  attention.  Bet- 
terly's  program  consisted  of  "Was  That  the 
Human  Thing  to  Do?",  "Snuggled  on  Your 
Shoulder,"  "Dream  Sweetheart,"  "Somebody 
Loves  You"  and  a  tongue  twister. 


JACK  MARTIN  (Milwaukee  Wisconsin) 
offers  "Tune  Types  from  the  Old  Family  Al- 
bum." Selections  played  include  "Another  Cup 
of  Coffee  and  Another  Piece  of  Pie,"  "That 
Little  Boy  of  Mine,"  "An  Evening  in  Caro- 
line," and  "Strangers."  A  musical  prologue  in- 
troduces various  members  of  the  family  album 
with  their  pictures  flashed  on  the  screen. 


ARTHUR  GUTOW  (Detroit  Michigan)  in- 
troduced his  program,  "Singing  As  You  Like 
It,"  with  the  strains  of  "Bye,  Bye  Blues."  The 
opening  lyric  was  "Dream  Sweetheart,"  follow- 
ed by  bits  of  "Paradise,"  for  the  most  part  whis- 
tled. A  string  of  popular  song  titles  served 
as  a  lyric  for  "Lovin'  You  the  Way  I  Do." 
"Auf  Wiedersehn"  closed  the  program.  Gu- 
tow's  style  is  characterized  by  a  sprightly 
swing  between  fullness  and  moderation. 


Banks  Kennedy 

IN  HIS 

27TH  SUCCESSFUL 
WEEK  AT 


PUBLIX 
PALACE 

STAMFORD, 
CONN. 


May    2  8,    19  3  2 


MOTION    PICTURE  HERALD 


129 


THE  RELEASE  CHART 


Productions  are  listed  according  to  the  names  of  distributors  in  order  that  the  exhibitor  may  have  a  short-cut  towards  such  infor- 
mation as  he  may  need,  as  well  as  information  on  pictures  that  are  coming.  Features  which  are  finished  or  are  in  work,  but  to 
which  release  dates  have  not  been  assigned,  are  listed  in  "Coming  Attractions."  Running  times  are  those  supplied  by  the  dis- 
tributors.  Where  they  vary,  the  change  is  probably  due  to  local  censorship  deletions.    Dates  are  1931,  unless  otherwise  specified. 


ALLIED  PICTURES 


Features 

Runnlni  Tim* 

Titl*  Star  Bel.  Date       MIoutM  Reviewed 

Clearing  the  Rang*  Hoot  Gibson   Apr.  25 

File   M3   Lew  Cody-Mary   Nolan  Feb.    18/32.. . .  .63. . . Mar.  S/S2 

Say  Biekarao.  The  Hoot  Gibson-Myrna  Kennedy  

Hard  Hombre   Hoot  Glbson-L.  Basquette   Aug.  22 

Local  Bad  Man,  Tha  Hoot  Gibson-Sally  Blane   Jan.  16/32 

Spirit  of  the   West  Hoot  Gibson-Deris  H HI   Mar..  '32.  

Vanity  Fair   Myrna  Loy-Conway  Tearle   ...Mar..  '32  

Wild  Horse   Hoot  Gibson-Alberta  Vangkn  

Coming  Feature  Attractions 

A   Man'*   Land  Hoot  Gibson   

Anna  Karenlna   All  Star   ,  

Midnight  Alarm   All  Star   

Stoker.  The   Monte  Blue   

Three  Caetlet   All  Star   


ARTCLASS  PICTURES 


.70. 
.66. 


.62 


Features 

Running  Tim* 

Title  Star  Rel.  Date       Minute*  Reviewed 

Border  Devils   Harry  Carey   Apr.     4/32....  65... Apr.  9/32 

Cavalier  of  the  West  Harry  Carey   Nov.    IS  75  

Convicted   Aiieen  Prlngle-Jameson 

Thomas   Sept.     I  63  Oct.  3 

Crost  Examination   H.  B.  Warner-Sally  Blane- 

Natalle   Moorhead   72...  Feb.  13/32 

Phantom,  The   "Big  Boy"  Wllllams-Allene 

Ray   Dee.  I  

Pleasure   Conway  Tearle-Carmel  Myers. Sept.  I  

They  Never  Come  Back  Regis  Toomey- Dorothy  Sebas- 
tian  May  '32.. 

Unmasked   Robert  Warwick   Oet.  I  

White  Renegade   Oct.  I  

Without  Honors   Harry  Carey   Jan.  2/32.. 


Coming  Feature  Attractions 

Across  the  Line  Harry  Carey 

Auctioned  Off   

Bridesmaid  

Confidential   

Double  Sixes   Harry  Carer 

Foolish  Girls    , 

Hersehoofs   Harry  Carey 

Humanity   

Hurricane  Rider,  The  Harry  Carey 

I   Accuse   , 

Night    Rider,    The  Harry  Carey 

Where  Are  Your  Children?  


.66... Jan.  16/32 


BIG  4  FILM  CORPORATION 

Features 


Title  Star 

Human  Targets   Buzz  Barton   Jan. 

Mark  of  tha  Spur  Bob  Custer   Feb 

Murder  at  Dawn  Mulhall-Dunn   Feb. 

Quick  Trigger  Lee  Bob  Custer   Nov.  24 

Scarlet  Brand,  The  Bob  Custer   May  7/32.. 

Tangled  Fortune*   Buzz  Barton   Mar.  22/32. 


Running  Tim* 
Rel.  Date       Minutes  Reviewed 

10/32  Feb.  8/32 

10/32  

22/32  60...  Mar.  12/32 

60  


Coming  Feature  Attractions 


Dance  Hall  Kisses  6  reels.... 

Blazed  Trail*   6  reels.... 

Bull  Dog  Edition.,  

Driving  Demon*  

Fighting  Glove*   

Gambling  Sex   

Guns  and  Saddles  6  reels  

Pony  Express  Kid  

Rip   Roaring   Brones  6  reels.... 

Rio  Grande  Raider*  6  reels  


COLUMBIA 

Features 

Title  Star  Rel. 

Behind  the  Mask  Jack  Holt-C.  Cummlngs  Feb. 

(Reviewed  under  the  title  "The  Man  Whs 

Big  Timer.  The  Ben  Lyon-C.  Cummlngs  Mar. 

Border  Law   Buck  J  ones- L.  Tovar  Oct. 

Deadline   Buck  Jones   Dee. 

Fighting  Fool,  The  Tim   McCoy   Jan. 

Fighting  Marshal,  The  Tim   McCoy   Dee. 

Final  Edition.  The  Pat  O'Brien-Mae  Clarke  Feb. 

Forbidden   Barbara   Stanwyck- Adolphe 

Menjou-Raloh  Bellamy  ...Jan. 

Love-  Affair   Dorothy    Mackalll  -  Humphrey 

Bogart   Mar, 

High  Speed   Buck  Jones-Loretta  Sayer*. . . Apr. 

Maker  of  Me*  Jack    Holt-Richard  Crom- 
well-John Wayne   Deo. 

Menace.  The   Walter   Byron-Bette  Davls- 

H.  B.  Warner  Jan. 

Men  In  Her  Life.  The  Lois  Moran-Chas.  Blekfsrd. .  Dec 


Running  Tim* 
Date       Minutes  Reviewed 

25/32.  Feb.  6/32 

Dared) 

10/32        74... Mar.  26/23 

15  61  

S  68...  Jan.  30/32 

20/32  »...Apr.  9/32 

18  58  

20/32.....  68...  Feb, 


15/32  83... Jan. 


27/32 
16/32 


17.32. 
2/32. 


25  


25/32. 

10. ... 


..68. ..May 
..62...  May 


7/32 
14/32 


.87. 


...Dee.  26 


.84... Feb.  8/32 
.75  Dec.  5 


Title  Star  Rel. 

No    Greater   Love  Alexander  Carr-Dlckey  Moore  May 

One  Man  Law  Buck  Jones   Dee. 

Platinum  Blonde    Young-Harlow- R.    Williams.  Oet. 

Rldin'    for   Justice  Buck  Jones   Jan. 

Secret  Witness   Wm.  Collier,  Jr. -Una  Merkel.Dec. 

(Reviewed  under  title  "Terror  by  Night") 

Shopworn   Barbara  Stanwyck-R.  Toomey. Mar. 

Shot  Gun  Pass  Tim  McCoy   Nov. 

South  of  the  Rio  Grande  Buck  Jones   Mar. 

Texas  Cyclone   Tim  McCoy   Feb. 

Three  Wise  Girls  Jean    Harlow  -  Mae    Clarke  • 

Walter  Byron-M.  Prevost. .  Jan. 


Running  Tim* 

Date       Minutes  Reviewed 

13/32  60...  May    21, '32 

4  83...  Feb.  20/32 

31  . .99. . 

4/32.. .' !  !64.' .' !  Jan.  16/32 

12  68  Oct.  17 

25.  '32.....  78...  Apr.  9/32 

1  56  

5/32  

24/32.  

11/32  68. ..Feb.  13/32 


Coming  Feature  Attractions 


American    Madness   W.    Huston  -  C.  Cummings- 

K.  Johnson   

attorney  for  the  Defense  Edmund  Lowe-C.  Cummings- 

E.  Brent   May    21/32  68... May  7/32 

Bitter  Tea  of  General  Yen  Anna   May  Wong  

Child    of  Manhattan  

Daring   Danger   Tim  McCoy   

Destroyer,  The    

Hello  Trouble   Buck  Jones-Lina  Basquette  

Hollywood   Speaks   Genevieve  Tobin-Pat  O'Brien  

McKenna  of  the  Mounted  Buck  Jones   

Mike   

Murder    Express.    The  Ben  Lyon   

Murder  In  a   Pullman  Adolphe  Meniou   

Murder  of  the  Night  Club  Lady  

Riding   Tornado,    The  Tim  McCoy-Shirley  Grey   

Thirteenth  Man,  The  lack  Holt   

Two    Fisted    Law  Tim   McCoy-Alice   Day  June  8/32  

War  Correspondent   Jack    Holt-Ralph  Graves  

Washington   Merry   Go  Round    

Zelda  Marsh   


FIRST  NATIONAL 


Features 

Running  Time 

Title  star  Rel.  Date        Minutes  Reviewed 

Alias   the    Doctor  Richard    Barthelmess   Mar.   26/32  62. ..Mar.  12/32 

Famous  Ferguson  Case,   The  Joan  Blondell   Way 

Fireman,  Save  My  Child  Joe  E.  Brown  Feb. 

Hatchet  Man.  The   Edward  G.  Robinson  Feb. 

It's  Tougb  to  Be  Famous  Douglas  Fairbanks,  Jr  Apr. 

Rich  Are  Always  With  Us  Ruth  Chatterton   May    21/32  71    .May  21/32 


14/32  74... Apr.  30/32 

27/32         67...  Feb.  27/32 

6/32  74...  Feb 

2, '32  79...  Apr 


13/32 
16/32 


Strange   Love  of   Molly   LouvalnLee  Tracy-Ann  Dvorak  May    28/32  74... May  14/32 

Woman  from  Monte  Carlo,  Th*..LII  Dasover- Walter  Huston.. Jan. 
Union   Depot   D.  Fairbanks.  Jr.. J.  Blondell.  Jan. 


9/32  58... Jan.  9/32 

30/32  68  Dee.  26 


Coming  Feature  Attractions 

Big  City  Blues   Joan  Blondell   

Cabin    in   the   Cotton  Richard  Barthelmess   

Children    of    Pleasure  Ruth  Chatterton   

Crooner,   The   David  Manners   

Dark   Horse,   The  Warren  William-Bette  Davis.  June  16/32.. 

Dr.  X   Lionel  Atwill-Fay  Wray  July  9/32.. 

Life    Begins   Loretta    Young-Erie  Linden  

Love  Is  a  Racket  Douglas  Fairbanks.  Jr  June  18/32.. 

Miss    Pinkerton   Joan   Blondell-George  Brent  

Revolt   D.  Fairbanks,  Jr.-Ann  Dvorak  

Tenderfoot.  The   Joe  E.  Brown  June  11/32.. 

Tiger    Shark   Edw.   G.  Robinson  

Two  Seconds   Edward   G.   Robinson  May  28/32.. 

Week-end  Marriage   Loretta  Young -Norman  Foster. June  18/32.. 

FOX  FILMS 

Features 

Title  star 

After  Tomorrow   Chas.  Farrell-Marlan  Nixon. 

Amateur   Daddy   Warner  Baxter- Marian  Nixon. 

Ambassador  Bill   Will  Rogers   

Business  and   Pleasure  Will  Rogers-Jetta  Geudal  

Careless  Lady   Joan  Bennett-John  Belt*  

Charlie  Chan'*  Chance  Warner  Oland-L.  Watklns-M. 

Nixon-Ralph  Morgan-H.  B, 

„.    „       .  Warner-A.  Klrkland   

Cheaters  at  Play  Thomas  Melghan-L.  Watklns 

Danee  Team   James  Dunn-Sally  Eller*  

5eli,c.  ous.   Gaynor-Farrell   , 

Devil'*  Lottery   Ellssa  Landl-Alexander  Kirk- 

_,     .  ,    _    .  .  land-Vic.  McLaglen   

Disorderly  Conduct   Sally   Ellers-Ralph  Bellamy- 

»  .  „        _.  Spencer  Tracy   

Gay  Caballero.  The  George  O'Brien  -  Conehlta 

_    .  _  Montenegro   

Good  Sport   Linda  Watklns-John  Bole*... 

Heartbreak   c.  Farrell-H.  Albright  

Over  the  Hill  Dunn-Eilers-Marsh-Crandail- 

„  ,  .       _   „    _.  Klrkwood-Lane   

Rainbow   Trail.   The...  Geo.  O'Brlen-Ceellla  Parker. 

She  Wanted  a  Millionaire  j.  Bennett-S  Tracy 

Silent   Witness,   The  Lionel  Atwlli-Greta  '  Nissan! ! 

Stepping  Sister*   Louise  Dresser  -  Wm.  Collier, 

.  Sr. -Minna  Gombell   

Surrender  Warner  Baxter-Leila  Hyams. 

Woman   in   Room    13.  The  Landi-Bellamy-Hamllton  ... 

Trial  of  Vlvlenne  Ware.  The  J.  Bennett- D.  Cook-L.  Bond. 

Yellow  Ticket.   The  Ellssa  Landl-L  Barrymore 

Young  America   Tracy- Kenyon- Bellamy 


Rel. 
Mar. 
Apr. 
Nov. 
Mar. 
Apr. 


Running  Time 
Date       Minutes  Reviewed 


13/32... 
10/32... 

22  

6/32... 
3/32... 


.Mar.  5/32 
.74...  Apr.  30/32 

.70  Oet.  24 

.57  Aug.  15 

.67... Mar.  12/32 


Jan. 
Feb. 
Jan. 
Dee. 

Mar. 

Mar. 

Feb. 
Dee. 
Nov. 

Nov. 
Jan. 
Feb. 
Feb. 

Jan. 
Dee. 
May 
May 
Nov 
Apr. 


24/32.. 
14/32.. 
17/32.. 
27  

27/32..., 

20/32.... 

28/32.... 

13  

8  

29  

3/32.... 
21/32.... 
7/32.... 

10/32.... 


..71... Jan.  9/32 
..57... Jan.  23/32 
..85... Jan.  2/32 
106  Dec.  12 

..74...  Apr.  9/32 

..82... Apr.  16/32 

.-60...  Apr.  2/32 

.•68  Nov.  14 

.59  Oct.  10 

.89  Oet.  SI 

..60  Dee.  5 

..74...  Feb.  27/32 
..73...  Feb.  13/32 


15/32. 
1/32.. 
15. 

17/32.. 


59  Dee. 

69  Dee. 

.67. 


.56...  May  7/32 
76..  Oct.  17 
70...  May  14/32 


Coming  Feature  Attractions 

After  the   Rain  P.  Shannon-Spencer  Tracy   ..  July 

Almost  Married   Violet    Heming  -  Ralph  Bel- 

_  '    ,  .     .  „  .  lamy-Alexandor    Klrkland  .July 

Bachelor's  Affairs   Adolphe  Menjou-Joan  Marsh- 

■■    Purcell-Mlnna  GombellAug. 

Burnt   Offering    (Tent.)   Elissa   Landi-A.    Kirkland .  .  . Aug 

Down  to  Earth   Will  Rogers 

First    Year    Gaynor-Farrell   ...'.July" 

Mystery    Ranch   Geo.  O'Brlen-C.  Parker    ..  'june 


3/32.. 

17/32.. 

14/32. 
7/32. 

31. '32..' 
12/32.. 


130 


MOTION    PICTURE  HERALD 


May    2  8,    19  3  2 


(THE  RELEASE  CHART— CCNT'E ) 


Title  Star 

Man  About  Town  Warner  Baxter-Karen  Morley.  May 

Rebeeca  of  Sunnybrook  Farm  Marian    Nixon-R.    Bellamy .. June 

Society    Girl   J.  Dunn-P.  Shannon-S.  Tracy.  May 

Week    Ends   Only   Joan    Bennett-Ben    Lyon  June 

While  Paris  Sleeps  McLaglen-Helen  Mack   May 


Running  Time 
Rel.  Date        Minutes  Reviewed 

22/32  

26.'32  

29,'32  

19/32  

8,'32  


MAY  FAIR  PICTURES 


Features 

Running  Time 

Title  Star  Rel.  Date        Minutes  Reviewed 

Behind  Stone  Walls  Eddie  Nugent-Prlseilla  Dean. Mar.    I5,'32  Mar.  26. '32 

Dragnet  Patrol    Glenn  Tryon-Vera  Reynolds. .  Dei. 

Docks  of  San  Franclseo  Mary  Nolan-Jasnn  Robard. . .  Feb. 

Hell's    Headquarters   Jack  Mulhall-Barbara  Weeks.Apr. 

Love   In   High   Gear  Alberta  Vaughn-H.  Ford....  May 

Monster  Walks,  The  Rex  Lease-Vera  Reynolds . . . .  Feb. 

Passport  to  Paradise  lack  Mu  ha  l-B    Mehaffey. ..  Apr. 

Night  Beat   Jack  Mulhal-Patsy  R.  Mlller.Nov. 

Sally  of  the  Subway   ....J.  Mulhall-D.  Revler  Jan. 

gin's  Pay   Day  D.  Revler- Forrest  Stanley. .  .Mar. 

Sky  8plder,  The.....  Glenn   Tryon-Beryl    Mercer.  .Oet. 


5.  SB...  Jan.  9.'32 

I, '32  60...  J  an-    30. '32 

15/32  63. ..May    14, '32 

I,  '32.....  65...  May  7,'32 

10/32.. ...60. ..Feb.  6, '32 
I, '32  

30   62  Dee.  26 

1/32.  60...  Jan.    23, '32 

1/32..... 63... Mar.  19/32 
1  59  


Coming  Feature  Attractions 


Dynamite    Denny   Jay  Wilsey-Blanche  Mehaffey.  May  27/32.. 

Gorilla   Ship   Ralph    Ince-Vera    Reynolds. .  June  11/32. 

Honor  of  the  Press  Edw.  J.  Nugent-Rita  La  Roy.  May  15/32. 

Temptation's   Workshop   Helen  Foster-Tyrrell  Davis.. June  20/32.. 

Widow    in    Scarlet  D.  Revier- Kenneth  Thompson.  July  1/32. 


METRO-GOLDWYN-MAYER 

Title  Star  Rel. 

Are  You   Listening?..  William   Haines-M.   Evans. .Mar. 

Arsene   Lupin   Lionel  and  John  Barrymore- 

Karen  Morley   Mar. 

Beast  of  the  City,  The  Walter  Huston-Jean  Harlow.. Feb. 

Ben  Hut   Ramon  Navarro- May  MeAvoy.Jan. 

(Reissue-Synchronized) 
Bio  Parade   John  Gilbert   Dee. 

(Re- Issue-Sound) 

But  the  Flesh  ll  Weak  Robt's  Montgomery. Gregor  ..Apr. 

Champ,  The   Wallace  Beery-Jackie  Cooper. Dee. 

Emma   Marie  Dressier   Jan. 

Flying  High   Bert  Lahr-C.  Greenwood  Nov. 

Freaks   Wallace  Ford-Leila  Hyanas.Feb, 

Grand  Hotel   Garbo-John  Barrymore   

Hell   Divers   Beery-Gable   Jan. 

Letty  Lynton   loan  Crawford-Montgomery... May 

Lovers  Courageous   R.  Montgomery-Madge  Evans. Jan. 

Mata  Harl   Garbo-R.  Navarro   Dec. 

Passionate  Plumber   Buster  Keaton-Durante   Feb. 

Polly  ef  the  Circus  Marian  Davles-C.  Gable  Feb. 

Possessed   Joan  Crawford-Clark  Gable.. Nov. 

Private  Lives   Shearer- Montgomery   Dee. 

Tarzan,  the  Ape  Man  Johnny  Welsmuller  •  Maureen 

O'Sulllvan   Apr. 

Wet  Parade   Walter  Huston-Dorothy  Jordan 

Neil  Hamilton   Apr. 

When  A  Feller  Needs  A  Friend. Jackie  Cooper-"Chic"  Sale. .Apr. 


Running  Time 
Date       Minutes  Reviewed 
26/32.....  76...  Mar.  6/32 

5/32  84...  Jan.  16/32 

13/32..... 90...  Mar.  5/32 
2/32....  1 28  Dee.  12 


19  

9/32.. 

5  

2/32.. 

14  

20/32.. 


1 6, '32.. 

7/32. . 
23/32.. 
26  

6/32.. 
27/32.. 

21  

12  


.125. 

..82. 
..86. 
..73. 
..61. 
..64. 
.115. 
.  I  13. 
..86. 
..77. 
..91. 
..74. 
..70. 
..76. 
..85. 


.Apr.  23/32 
....Oct.  17 
.Jan.  2/32 
....Oct.  24 
.Jan.  23/32 
.Apr.  16/32 
....Dec.  26 
.  May  7/32 


.Feb 
.Jan. 
.Mar 

.Mar. 


27/32 
9/32 
19/32 
26/32 
...Oct.  31 
...Dee.  28 


2/32....  101... Feb.  20/32 


16/32. 
30/32. 


.122. 
..76. 


-Apr. 

.May 


30/32 

23/32 


M. 


4/32. 


Coming  Feature  Attractions 

As  You  Desire  Me  Garbo  -  Von  Stroheim  ■ 

Douglas   May  28/32 

China   Seas   Clark  Gable   June  18/32 

Downstairs   John  Gilbert   

Good  Time   Girl  Marian  Davies   

Huddle   Ramon  Novarro-M.  Evans  May  14/32 

New  Morals  for  Old  Robert   Young-M.    Perry  June 

Night  Court,  The  W.  Huston  -  P.  Holmes  - 

A.  Page   May 

Prosperity   Dressier-Moran  June 

Public    Life   Lionel  Barrymore   

Red  Headed  Woman  Harlow-Chester    Morris  June 

Skyscraper  Souls   M.  O'Sullivan-N.  Foster   

Smllin'    Thru   Norma  Shearer   

Speak    Easily   Buster  Keaton   

Strange  Interlude   Shearer-Gable   June  11/32. 

Three    Blondes   Marion    Davies   June  25/32 

Washington  Whirlpool  


7/32  95. 

8/32  


1 1/32. 


MONOGRAM  PICTURES  CORPORATION 


Features 

Title  Star 

Arm  of  the  Law  Rex  Bell.   Llna  Basquette 

County  Fair   Ralph    Ince-Hobart  Bosworth 

Galloping  Thru   Tom  Tyler   

Ghost  City    Cody-Shuford   

Land  of  Wanted  Men  Bill  Cody   

Law  of  the  Sea  All  Star   

Man  from  New  Mexico  Tom  Tyler   

Mason   of  the   Mounted  Bill  Cody-Nancy  Drexel  

Midnight  Patrol   Regis   Toomey-Mary  Nolan.. 

Oklahoma  Jim   Bill  Cody   

Police  Court   Leon  Janney-H.  B.  Walthall. 

Single   Handed  Sanders  Tom  Tyler   

Texas  Pioneers   Bill  Cody-Andy  Shuford  

Two- Fisted   Justice   Tom  Tyler   

Vanishing  Men   Tom  Tyler   


Rel.  Date 
Apr.  20/32. 
1/32. 
5.... 
20.... 
30.... 
15.... 

1/32. 
15/32. 
10/32. 
10.... 
15/32. 


Running  Ti 
M  inutes 


Apr 
Dec. 
Dec. 
Oct. 
Dec. 
Apr. 
May 
Apr. 
Oet. 
Feb. 
Feb. 
Fen. 
Oct. 
Apr. 


.71.. 

58.. 

60. . 
.62.. 

61.. 
60... 
.  58.. 
.60.. 
.60.. 
...65... 


1/32  50... 

15/32  58... 

20  53... 

15/32..... 62... 


Apr.  30/32 
Apr! ' '  9/32 


Apr.  9/32 
Jan.  23/32 
Mar.  5/32 


6/32 


Coming  Features 


Klondike    All  Star   

Law  of  the  North  .  ...  Bill  Cody- Andy  Shuford 
Western    Limited.    The  Ail  Star   


May 

June 

10/32. 

July 

1/32 

May 

30/32.. . 

June 

20/32, 

. .  7  reels. 

PARAMOUNT  PUBLIX 

Features 


„   JItle.  ..  ..  star  Rel-  Date 

Broken  Lullaby   L.  Barrymore-N.  Carroll- 

P.  Holmes   Feb 

(Reviewed  under  the  title  "The  Man  I  Killed") 

Broken  Wing,  The  Lupe  Velez-Melvyn  Douglas. Mar.  25/32.. 

Cheat,  The   T.  Bankhead   Nov.  28  

Dancers  In  the  Dark  Miriam  Hopklns-Jaek  Oakle.Mar.  11/32.. 

Dr.  Jekyll  and  Mr.  Hyde  Fredrlc  March-M.  Hopkins. .  Jan.  2/32.. 

Hl»  Woman   G.  Cooper-C.  Colbert   Nov.  21/32.. 

Husband's  Holiday   Cllve  Brook-V.  Osborne  Dee.  19  

Ladles  of  the  Big  House  Sylvia  Sidney-Wynne  Gibson.  Dee.  28  

M'raele  Man,  The  S.  Sldney-C.   Morris  Apr.  1/32.. 


Running  Time 

Minutes  Reviewed 


26/32.....  94...  Jan.  16/32 


..74... Apr.  2/32 

..70  Dee.  19 

..74... Mar.  26/32 

..98  Dee.  28 

..79  Dee.  12 

..68. ..Jan.  2/32 

..77  Dee.  I» 

..87... Apr.  30/32 


Title  Star 

Misleading   Lady,  The   Claudette  Colbert-Stuart  Er- 

win-Edmund  Lowe   

No  One  Man   Carole  Lombard- Ricardo  Cor 

tez-Paul  Lukas   

One  Hour  with  You  Maurice  Chevalier- Jeanette 

MacDonald-Genevleve  Tobin. 

Reserved   for    Ladies...,  Leslie  Howard-Benita  Hume. 

(Reviewed  under  the  title  "Service  for  Ladies") 

Rich  Man's  Folly  G.  Bancroft- Frances  Dee  

Shanghai  Express   Marlene  Dietrlch-C.  Brook... 

Sinners  In  the  Sun  Carole  Lombard-C.  Morris... 

Sky  Bride   Rich'd  Arlen-J.Oakie-Robert 

Coogan- Virginia  Bruce   

Sooky   Jackie  Cooper- Robt.  Coogan- 

J.  Searl   

Strange  Case  of  Clara  Dean  Wynne  Gibson- Pat  O'Brien.. 

Strangers  In  Love  Fredric   March- Kay  Francis. 

This  Is  the  Night  Lily  Damlta-Chas.  Rugoles.. 

This  Reckless  Age....  Buddy  Rogers-Peggy  Shannon. 

Tomorrow  and  Tomorrow  Ruth  Chatterton-Paul  Lukas. 

Two  Kinds  tf  Women  P.  Holmes-M.  Hopkins  

Wayward   Naney  Carroll- Richard  Arlen. 

Wiser  Sex.  The  C.  Colbert-Wm.  Boyd  

Working  Girls   Paul  Lukas-Judlth  Wood- 
Buddy  Rogers   

World  and  the  Flesh,  The  G.  Bancroft-M.  Hopkins  


Running  Time 

Minutes  Reviewed 


Apr.  15/32.. 

Jan.  30/32.. 

Mar.  25/32. 

May  20/32.. 

Nov.  14  

Feb.  12/32.. 

May  13/32.. 

Apr.  29/32... 


.74. 
.73. 


.80. 

.71 . 


.Apr. 
.Jan. 


.Apr. 

.Feb. 


16/32 
30/32 


2/32 

6/32 


.80  Dee.  5 

.84...  Feb.  27/32 

.70... May  21/32 

.78... Apr.  30/32 


Dee. 
May 
Mar. 
Apr. 
Jan. 
Feb. 
Jan. 
Feb. 
Mar. 

Dee. 
Apr. 


26  

6/32.. 
4/32.. 
8/32.. 
9/32.. 
5/32.. 
16/32.. 
19/32.. 
18/32.. 

12  

22/32.. 


80  Dec.  12 

78... May  14/32 

70. . .  Feb.  20/32 

82... Apr.  23/32 

76... Jan.  16/32 

80...  Feb.  6/32 

73...  Jan.  23/32 

Feb.  20/32 


.74...  Mar.  19/32 


.77. 
.74. 


.May  14/32 


Coming  Features 

Challenger.    The    (Tent.)  Seo.  Bancroft- Wynne  Gibson.  July  29/32  

Devil  and  the  Deep,  The  T  Bankhead-G.  Cooper   July  22/32  

Gates  of   Hollywood   Stuart  Erwin   July  1/32  

Forgotten  Commandments   Sari   Maritza-Gene  Raymond. May  27/32  

Horse  Feathers   Four   Marx  Bros  

Lives  of  a  Bengal  Laneer,  Thi...Clive  Brook-Phillips  Holmes  

Love  Me  Tonight  Maurice  Chevalier-Jeanette 

MacDonald   

Man    From   Yesterday  C.   Colbert-C.   Brook  July  15/32.  

Merrily  We  Go  To  Hell  S.    Sidney- Fredrlc    March... June  17/32.  

Million  Dollar  Legs  Jack    Oakle  July  8/32.  

Movie   Crazy   Harold   Lloyd-C.  Cummings  

Sporting   Widow   Alison  Skipworth-G.  Barblor. June  24/32  

Thunder  Below   T.  Bankhead-C.  Blcktord-P. 

Lukas   June    10/32  80 


PEERLESS  PRODUCTIONS,  INC. 


Features 


Rel.  Date 


Title  Star 

Lovebound   N.  Moorhead-J.  Mulhall-Roy 

D'Arey   Mar.  1/32, 

Reckoning,    The   Jas  Murray-Sally  Blane  Feb.  15/32, 

Sea  Ghost,  The  L.  La  Plante-Alan  Hale  Nov.  I.... 

Sporting  Chance.  The  Wm.   Collier,  Jr. -Claudia 

Dell-James    Hall   Nov.  21.... 


Running  Time 

M  Inutes  Reviewed 


.61  

.63...  Apr.  9/32 
.64  Dee.  5 

.69  Nov,  7 


POWERS  PICTURES,  INC. 


Title 


Star 


Bridegroom  for  Two  Gene  Gerrard   

Carmen   Marguerite  Namara-Tom 

Burke   May 

Fascination   Madeleine  Carroll   Apr. 

Gables  Mystery,  The   Lester  Matthews-Anne  Grey..  Feb. 

My  Wife's  Family   Gene  Gerrard   Apr. 

Out  of   the   Blue  Gene    Gerrard   June 

Shadow  Between,  The  Godfrey  Tearle- Kathleen  May 

0' Regan 

Skin    Game,    The  Edmund  Gwenn-Phyllls  Kon- 

stam   June 

Trapped  In  a  Submarine  John  Batten-Sydney  Seaward, Jan. 


Running  Time 
Rel.  Date       Minutes  Reviewed 
.Jan.    15/32  65...  Jan.  30/32 

Jan.  16/32 


15/32  70 

1/32  68 

15/32.. ...71 
1 5/32..... 62 
15/32..... 60 
1/32,  )8  Sept 


..May 
..Mar. 


7/32 
26/32 


1/32  60  

15/32  45...  Feb. 


6/32 


RKO  PATHE 

Features 

Title  Star  Rel.  Date 

Big  Shot,  The  Eddie  Qulllan   Dee.  18. 

Carnival   Boat   Bill   Boyd   .Mar.  19/ 

Lady  with  a  Past  C.  Bennett-B.  Lyon   Feb.  19, 

Panama  Flo   Helen  Twelvetrees   Jan.  29/ 

Partners   Tom  Keene   Jan.  8/ 

Prestige   Ann  Harding   Jan.  22, 

Saddle   Buster.  The  Tom  Keene   Mar.  19, 

Suicide  Fleet,  The  Boyd-Armstrong-Gleason   Nov.  26 

Young   Bride   Helen  Twelvetrees   Apr.  8, 

(Reviewed  under  the  title  "Love  Starved") 


Running  Time 

M  Inutes  Reviewed 


. . .  Dee.  12 
Mar.  26/32 


 66. 

32..... 62. 
'32..... 80...  Feb. 

32        74...  Jan. 

32  n...Mar. 

'32  71. ..Jan. 

•32..... 60  

 87  Dee.  5 

'32  76...  Apr.  23/32 


13/32 
23/32 
12/32 
16/32 


Coming  Features 

Beyond   the    Rockies  Tom   Keene- Roehelle  Hudson  

Ghost  Valley   Tom    Keene- Myrna   Kennedy. May    13/32   54. 

Just  a  Woman  Ann  Harding   

Westward  Passaoe   Ann  Harding   May  27/32  

What   Price    Hollywood  Constance  Bennett   June  17/32  


RKO  RADIO  PICTURES 

Features 

Title  Star  Rel.  Date 

Are  These  Our  Children?  Eric  Lladen-Reehelle  Hudson- 

Arlene  Judge   Nov.  14  

Girl  Crazy   E.  Qulllan-D.  Lee-Wheeler. 

Woolsey   Mar.  25/32.. 

Girl  of  the  Rio,  The  Dolores  Del  Rio-Leo  Carllto.  Jan.  15/32.. 

Ladles  of  the  Jury  Edna  May  Oliver  Feb.  5/32.. 

Lady  Refuses,  The  Betty  Compson-John  Darrow.Mar.  8  

Lost  Squadron   Richard  Dlx-Mary  Astor  Mar.  12/32.. 

Men  of  Chance  Mary  Aster-Rleardo  Cortex...  Jan.  8/32.. 

OfNce   Girl   Renate  Muller-J.  Hulhert    ...Apr.  8/32.. 

Roadhouse  Murder,  The  Erie  Linden- Dorothy  Jordan.  May  6/32.. 

State's  Attorney   John  Barrymore-H.  Twelve- 

trees-Mary  Duncan   May  20/32.. 


Running  Time 

Minutes  Reviewed 


..83.. 


..Oct.  17 


..75...  Apr.  2/32 
..69. ..Jan.  16/32 

..64  Dee.  19 

..67  Dee.  19 

..79...  Mar.  5/32 

..63  Nov.  14 

..83  

..73...  May  7/32 

..79...  May  14/32 


May    2  8,    19  3  2 


MOTION    PICTURE  HERALD 


131 


THE  RELEASE  CliACT--CCNT*D> 


2. '32 


Running  Time 

Title  Star  Rel.  Date        Minutes  Reviewed 

Symphony  of  Six  Million  Irene  Dunne-Rieardo  Cortez..Apr.    29,32  94. ..Apr  2.32 

Way  Back  Home  Phillips  "Setl)  Parker     Lord. Nov.    13   Bl  Oct.  3 

(Reviewed  under  the  title  "Other  People's  Business") 
Woman  Commands.  A  Pola  Negri   Jan.     1.32  84... Jan. 

Coming  Feature  Attractions 

Bird  of  Paradise  D.  Del  Rio-Joel  McCrea  June  24,'32  

Bring    Em  Back  Alive  Frank    Buck's  Adventure  

Hell  Bent  For  Election  Edma   May  Oliver  

Hold    Em  Jail  Edna  May  Oliver-wneeler- 

Woolsey- Roscot   Ates       . .  July   

■a  uy  Face  Red   Helen  Twelvetrees- Ricardo 

Cortez-Robt.  Armstrong  ...June  I0,'32  

Kong   Joel    McCrea- Fay  Wray  

Law   Rides   Tom  Keene   

Most    Dangerous    Game.    The  Leslie  Banks-Joel  McCrea  

Roar  of  the  Dragon..   Richard   Olx-Gwill   Andre. ..July 


Title 


Star  Rel.  Date 

,   Rivers   Charlotte  Henry-M.  Galloway. .Mar.  28,' 

murals  tor  Women  Bessie  Love-Conway   Tearle.  .Sept.  6. 

near  the  Trails   End  Bob   Steele   s»Pt-  20. 

ne.ada  BucKaroo   Bob  Steele   Sept.  z/. 

rucatello  Kid   Ken  Maynard   Dot.  0. 

xange  Law   Ken  Maynard   pet.  II. 

Sunset  Trail   Ken  Maynard   Jan.  3, 

Texas  Gun-Fighter   Ken  Maynard   Feb.  7, 

Whistlin'   Dan   Ken  Maynard  Mar.  20. 

X  Marks  the  Spot  Lew  Cody-Sally  Blane  Nov.  29 


unning  T 
M  inutes 

...07... 

 Ob... 

 55... 

....64... 

 01... 

 63... 

....82... 
...63.. 
....64.. 
... .72.. 


Reviewed 

.Nov.  ii 

.Dee.  12 
Jan.  9, '32 
. . .  Nov.  14 
Jan.  30,  '32 
Feb.  20/3? 
Mar.  26/32 
...Dee.  12 


Coming  Feature  Attractions 


Hell  Fire  Austin   Ken  Maynard   ■ 

Strangers  'of  the  'Evening! Zasu  Pitts-Lucien  Littlefleld.  May    15, '32. 


32. 


SONO  ART-WORLD  WIDE 

Features 

Title  Star  Rel.  Date 

Cannonhall  Express,  The  Tom  Moore-Rex  Lease-Lucille 

Browne   Feb. 

Devil  on  Deek  Reed  Howes-Molly  O'Day. ...  Jan. 

Law  of  the  West  Bob  Steele  .................Mar. 

Mounled  Fury   J.  Bowers- Blanche  Mehafley.  Dee. 

Riders  of  the  Desert  Bob    Steele   Apr. 

South  of  Sante  Fe  Bob  Steele   Jan. 

U.  S.  C. -Notre  Dame  Football  Game   Jan. 


UNITED  ARTISTS 


Running  Time 

Minutes  Reviewed 


7. '32  63...  Mar.  19/32 

1/32... ..62  

20/32....  W.,  .Mar.  26/32 

1  65...  Jan.  9/32 

24/32..... 59  

8/32  61  

17/32        50...  Jan.  30/32 


Coming  Feature  Attractions 

Bachelor's  Folly   Herbert  Marshall- Edna  Best  

Man  Called  Back,  The  

Man  From  Hell's  Edges,  The...  Bob   Steele   June     5. '32. 

Racetrack   Leo   Carrillo   June  5/32., 


STATE  RIGHTS 


26/32 
9/32 
30/32 
12/32 
9/32 


10/32. 71...  Mar. 

 72...  Apr. 

20/32. 59... Jan. 

 74...  Mar. 

18.... 75... Jan. 

 82  Dee.  19 

 90...  May  7/32 

.Feb.  20/32 
6/32 
16/32 

20/32 
27/32 


.Apr. 
.Mar. 


Features 

Running  Time 

Title  Star  Dlst'r  Rel.  Date  Minutes  Reviewed 

Aren't   We   All  Gertrude    Lawrence. .  Para.-British  79... Apr.  9/32 

Blonde  Captive.  The  Capital   Films  .Feb.  26/32.58  Mar.  5/32 

Cain   Thorny  Bourdelle  ...Principal  Dis- 
tributing Corp.  Jan.    15/32.  78. ..Feb.  20/32 

Cossacks  of  the  Don  Emma   Cessarsknjre.. Amkino   Mar.   18/32. SI... Mar.  26/32 

Crooked   Lady,  The  Austin   Trevor   MGM-Britlsh   77. ..Apr.  9/32 

Drifter,  The   Wm.  Farnum-Noah 

Beery   Capital   Films...  Feb. 

East  of  Shanghai  Henry    Kendall  B.I. P.  America  

Discarded  Lovers   N.  Moorehead   Tower  Prod't'ns. Jan. 

Ebb  Tide   Joan  Barry   Para.- British   

Emil  and  the  Detectives  Fritz  Rasp   Ufa   Dee. 

Explorers  of  the  World  Raspln  Prod't'ns  

First   Mrs.    Fraser,  The  Henry   Ainley   Sterling  Films  

Fool's  Advice.  A  Frank  Fay   Frank  Fay   

Frail  Women   Mary   Newcomb   Radio-British   71... Feb 

Gentleman  of  Paris.  A  Arthur  Wontner   Gaumont   78. ..Jan. 

Hell's  House   J.  Durkln-Pat  O'Brien 

Bette  Davis   B.   F.  Zeldman.  Feb.    10/32.75. .. Feb. 

His  Grounds  for  Divorce  Lien  Deyers   Ufa   Feb.    19/32.79. .. Feb. 

In  A   Monastery  Garden  John  Stuart   Xssoclated  Prod 

&    Distr.  of 

America   

Keepers   of    Youth  Garry   Marsh   B.I. P.  America  

Law  of  the  Tong  Phyllis   Barrlngton.  .Willis  Kent   Dee. 

Life   Goes   On  Hugh    Wakefield  Para.-British   

Love's  Command   Dolly  Haas   Tobis   Apr. 

Man  of   Mayfair  Jack  Buchanan   Paramount- Brit- 
ish   

Missing  Rembrandt,  The  Arthur    Wontner  Twickenham 

Films   84...  Mar. 

Money  for  Nothing  Seymour  Hicks   British   Int'n't'l  73. ..Feb. 

Night  Like  This,  A  Ralph    Lynn   British  and  Do- 
minions  73.  ..  May  21/32 

Nine  Till  Six   Louise    Hampton    ...Asso.  Radio- 
British   76...  May  21/32 

Private  Scandal,  A  Marian  Nixon-Lloyd 

Hughes   Headline  Pie  72  Nov. 

Probation   John    Darrow  -  Sally 

Blane   Chesterfield    ...Apr.     1/32.70. .  .Apr. 

Puss  In  Boots  Junior  Addarlo   Picture    Classics.  Mar.  27/32.38. .. Mar. 

Riders  of  Golden  Gulch  Buffalo  Bill.  Jr  West  Coast 

Studios   52... Jan. 

Read  to  Life  Mikhail  Zharov   Amkino   Feb. 

Ronny   Kathe     von  Nagy- 

Willy    Fritsch  Ufa    Apr.    13/32.82. .  .Apr. 

Shop  Angel   Marlon  Shilling    ...Tower  Prod.  ...Mar.   19/32  7 1... May 

oens  Is  Over.  The  Llane  Hald   Asso.    Cinemas.  .Apr.    1 1/32.90. ..  Mar. 

South  Sea  Adventures  Principal  Distr. 

Corp   Mar.   31/32.50. .  .Apr. 

Strictly    Business  Betty  Amann   B.I.P  37... Mar. 

Sunshine  Susie   Renate  Muller   Gainsborough   88... Jan. 

Tempest  The    Emll   Jannlngs   Ufa   Mar.   15/32. 105. .  Mar. 

Theft  of  the  Mona  Lisa. ...  Willy   Forst   Tobis   Mar.   27/32.92. .  .Apr. 

Trapeze   Anna    Sten  Protex   May     2/32.80. ..  May 

Two  Souls   Gustav  Froellch   Capital   Films. ..Dec.    22. . .  100. . . Feb. 


 80. 

 70. 

15  56. .  .Jan. 

 78. ..Apr. 

26/32. 90...  May 

,  Jan. 


9/32 
26/32 

9/32 
23/32 

7/32 

9/32 

19/32 
13/32 


. .  MGM- British   80. ..Mar. 


14 

23/32 
12/32 

23/32 
6/32 

23/32 
7/32 
12/32 

9/32 
19/32 
9/32 
26/32 
9/32 
14/32 
6/32 
26/32 


10/32. 89...  Mar.  5/32 


fwe  White  Arms  Adophe  Menjou 

Unfortunate  Bride,  The  Maurice  Schwartz- 

Llla  Lee   Judea  Film.  Ine  

Waltz  by  Strauss,  A  Hans  Junkerman  ...Capital   Films  .Feb. 

Water  Gypsies   Sari   Maritza   Asso.  Radio- 
British   79...  May  21/32 

Women  Men  Marry  Harlan-Blane   Headline  Pic  69  Mar.  7 

Women  Who  Play  Mary  Newcomb-Be- 

nita    Hume  Para.-British   79... Apr.  16/32 


Features 

Title  Star 
Around    the    World    In  Eighty 

Minutes   Douglas  Fairbanks   

Arrowsjnith   Ronald  Colman  

Cock  ef  the  Air  Blllie  Dove-Chester  Morris. 

Congress    Dances   Lilian  Harvey   

Corsair   -  Chester  Morris   

Greeks  Had  a  Name  for  Then..  Ina  Clalre-M.  Evans- Blondcll 

Scarfaee   Paul  Muni   

Sky  Devils   All  Star  

Struggle,  The   Zlta  Johann-Hal  Skelly  


Rel.  Date 


Running  Time 

Minutes  Reviewed 


Dee. 
Feb. 
Jan. 


12  80  Nov.  7 

27/32....  1 10  Nov.  21 

23/32  80..  Ian.  30/32 


Dee. 

19  

..75. 

....  Nev.  28 

Feb. 

13/32... 

.  .80. 

.    .  Nev.  28 

Mar. 

26/32... 

..95. 

.Mar.  12/32 

Mar. 

12/32... 
6/32... 
26  

..»». 

.Jan.  12/32 

Feb. 

..77. 

Dee. 

..82. 

""Nov."  ii 

Coming  Feature  Attractions 

Ballyhoo   Eddie  Cantor  .. 

Brothers  Karamazov   Ronald  Colman 

Cynara   Ronald  Colman  . 

Happy  Ending   Mary  Piekford  . 

Kid  From  Spain,  The  Eddie  Cantor  .. 

Rain   Joan  Crawford  . 

Way  of  the  Lancer  Ronald  Colman. 


UNIVERSAL 

Features 


Title 


Star 


Rel.  Date 


Cohens  &  Kellys  In  Hollywood. . G.  Sidney-C.  Murray  Mar. 

Destry  Rides  Again   Tom  Mix   Apr. 

Impatient  Maiden   Lew  Ayres-Mae  Clarke  Mar. 

Last  Ride   D.   Revler-Frank  Mayo  Dec. 

Law  and  Order  Walter  Huston- Lois  Wilson..  Feb. 

Michael  and   Mary  Edna  Best-Herbert  Marshall.  Jan. 

Murders  in  the  Rue  Morgue  Bela  Lugosl-Sidnoy  Fox  Feb. 

Nice  Women   Sidney   Fox-Frances   Dee  Nov. 

Racing   Youth   Slim  Summerville-Loulse 

Fazenda    Feb. 

Scandal    For    Sale  Chas.   Blckford-Rose  Hobart.Apr. 

Steady  Company   Norman  Foster-June  Clyde... Mar. 

Unexpected  Father.  The  Slim  Summerville-Zazu  Pitts.  Jan. 


Running  Time 

Minutes  Reviewed 
Mar.  19/33 


28/32   75. 

17/32  

1/32  10. 

28  53 

7/32... 
31/32,.. 
21/32... 
28  


.Feb.  6/32 


.73...  Mgr.  12/32 

.78  Nov.  21 

.61...  Fab.  20/32 
.67...  Feb.  27/32 


14/32        63  Dec.  12 

17/32  75...  Apr.  16/32 

14/32  Jan.  30/32 

3/32  62...  Apr.  16/32 


Coming  Feature  Attractions 


Back  Street   Irene  Dune-John  Boles  

Brown  of  Culver  Tom  Brown   

Doomed  Battalion,  The  Tala-Birell- Victor  Vareonl...  June  16/32  

Fast   Companions   Tom    Brown   June    23, '32  78  

Jungle   Mystery   Cecelia  Parker  

Kings    Up   Tom  Mix  

Night  World   Lew  Ayres-Mae  Clarke  May  5/32  

Old  Dark   House  Boris  Karloff-L.  Bond  

Radio   Patrol   Rob't  Armstrong-June  Clyde- 

Lila    Lee   June  2/32  

Rider  of  Death  Valley   Tom  Mix-Lois  Wilson  May  26/32  

Stowaway   Fay  Wray-Leon  Wayeoft  Apr.    11/32  50. ..Mar.  19/32 


WARNER  BROTHERS 

Features 

Title  Star 

Beauty  and  the  Boss  M.  Marsh- W.  William  

Crowd  Roars   Cagney-Blondell   

Expert.  The   Charles  "Chic"  Sale  

Heart  of  New  York.  The  Smith  &  Dale  

High  Pressure   Wm.  Powell-Evelyn  Brent... 

Manhattan   Parade   W.  Llghtner-Butterworth  ... 

Man    Wanted   Kay  Francis   

Man  Who  Played  God  George  Arllss   

Mouthpiece,  The   Sidney  Fox-Warren  William. . 

Play   Girl   Loretta  Young- Norman  Foster. 

Lightner   

So  Big   Barbara  Stanwyck   

Taxi  I   Jas.  Cagney- Loretta  Young... 


Rel. 
Apr. 
Apr. 
Mar. 
Mar. 
Jan. 
Jan. 
Apr. 
Feb. 
May 


Running  Time 

Minutes  Reviewed 


Date 
9/32 

16/32  84 

5/32. 
26/32. 
30/32. 
16/32. 

23/32  B3...Mar. 


.Feb. 
.A  or. 
..69...  Mar. 
..74...  Mar. 
..74...  Jan. 
.77... Jan. 


20/32. 

7/32. 


.13...  Feb. 


27/32 
2/32 
5/32 

12/32 
9/32 
2/32 

26/32 

13/32 


.86...  Mar.  26/32 


Mar.    12/32  II...  Feb.  27/32 

Apr.    30/32.  82...  Mar.  19/32 

Jan.    23/32.....  68...  Jan.  18/32 


TIFFANY 

Features 

Title 

Branded  Men   

Hotel  Continental 


Running  Time 

Star  Rel.  Date        Minutes  Reviewed 

.Ken  Maynard   Nov.     8  70  Dee.  19 

.  Peggy   Shannon-Theodor  Von 

Eltz   Mar.     7/32.. . . .  71 . . . Feb.  6/32 


Coming  Feature  Attractions 

Blessed   Event   Lee  Tracy-Mary  Brian  

Jewel  Robbery   Wm.  Powell- Kay  Francis   July  30/32.. 

Night  Flower,  The  B.  Stanwyck   

One    Way   Passage   Wm.    Powell-Kay  Francis  

Street  of  Women   Kay  Francis   June  4/32. 

Two   Against  the  World  Constance  Bennett   

Winner  Take  All   James    Cagnev   Julv  2.'32. 

Without   Consent   Ann   Dvorak-David   Mannert.  July  23/32. 


132 


MOTION    PICTURE  HERALD 


May    28,  1932 


(THE  RELEASE  CHART— CONT'D  ) 


SRCRT  EILA4S 

[All  dates  are  1931  unless  otherwise 
stated] 

COLUMBIA 


Title 


Title 


Rel. 


CURIOSITIES 

C  230   Jan. 

C  231   Feb. 

C  232   Feb. 

EDDIE  BUZZELL 
SPECIALTIES 

Blood  Pressure   Oet. 

Gall  of  the  North  Feb. 

Chris  Crossed   Aug. 

Love.  Honor  and  Ho  Pays.  Jan. 

Red  Man  Tel!  No  Tales.. Sept. 

She  Served  Him  Right...  Dee. 

Soldiers  of   Misfortune  Oct. 

Wolf  In  Cheap  Clothing  

(CRAZY  KAT  KARTOON8 

Bars  and  Stripes  Oet. 

Birth   of  Jazz  Apr. 

Champ.  The   

Hash  House  Blues  Nov. 

Hlccoups   

Hollywood   Goes   Krazy  Feb. 

Love  Krazy   Jan. 

Piano  Mover   Ian. 

Restless  Sax,  The   Dee. 

Ritzy  Hotel   

Soldier   Old   Man  Apr. 

Weenie  Roast,  The  Sept. 

What  a  Knight  Mar. 

MEDBURY  SERIES 

Laughing  with  Medbury 
In  Abyssinia   Mar. 

Laughing   with  Medbury 
In  Africa   Dee. 

Laughing   with  Medbury 
In  Death  Valley  Oet. 

Laughing   with  Medbury 
In  Mandalay   

Laughing    with  Medbury 
In  Turkey   Sept. 

Laughing   with  Medbury 

In  Voodoo  Land   Jan. 

MICKEY  MOUSE 

Barnyard  Broadcast   Oct. 

Barnyard  Olympics   Apr. 

Beach  Party,  The  Nov. 

Delivery  Boy   June 

Duck  Hunt   Jan. 

Flthln'  Around   Sept. 

Grocery  Boy,  The  Feb. 

Mad   Dog,   The  Mar. 

Mickey  Cuts  Up  Dee. 

Mickey's  Orphans   Dee. 

Mickey's  Revue   

MONKEYSHINES 

Dangerous  Dapper  Dan....  Dee. 

Jazzbe  Singer   Nov. 

Monkeydoodles   Oet. 

8ez  You   Jan. 

RAMBLING  REPORTER 

Vale  of  Kashmer,  The  Aug. 

SCRAPPY  CARTOONS 

Dog   Snatcher,   The  Oet. 

Chinatown   Mystery   Jan. 

Pet  Shop.  The   Apr. 

Railroad  Wretch   

Scrappy  Minds  the  Baby. .Nov. 

Stepping  Stones   

Showing  Off   Nov. 

Treasure  Hunt,  The   Feb. 

BILLY  SYMPHONIES 

Bird    Store,    The  Jan. 

Busy  Beavers,  The  

Fox  Hunt,  The  Nov. 

In  the  Clock  Store  Sept. 

Spider  and  the  Fly  Oct. 

Ugly  Duckling,  The  Dec. 


Date       M  inutes  Reviewed 
Running  Time 


7/32          I  reel  , 

18/32          I  reel. 

18/32          I  reel. 


16  

15/32.. 

3  

14/32.. 
14  

10  

28  


I  reel  .. 
I  reel  . . 
I  reel  . . 
9...  Apr. 
I  reel  .. 


23/32 


14  

13/32. 


I  reel 

I  reel. 


I  reel 


13/32.. 
25/32.. 
4/32.. 
I  


I  reel   

6.'  .'.Apr'.  '9/32 


2/32. 

14  

14/32.. 


I  reel 


2/32.. 

IS  

12  


28/32.. 


18/32.. 

4  

15  

28/32.. 
14  

3/32.. 

5/32.. 

2  


.10...  Apr.  30/32 

.  I  reel   

.  I  reel.. Oct.  17 

.  I  reel  

.  9  Dee.  5 

.  I  reel  

.  7...  Mar.  5/32 
.  7  ..May  21/32 

 Feb.  13/32 

.10  Oct.  24 

.  7... Apr.  23/32 

.  I  reel   

.  I  reel  

.  7  ..May  21/32 

.  I  reel  

.  7  Dee.  18 


18.... 

9  

12  

30/32. 


21. 


I  reel  . . . 
9. .  .Jan. 
I  reel  . . . 
I  reel  . . . 


23/32 


15  

4/32.. 
28/32. 


I  reel 


I  reel 
I  reel 


16  


16  

25/32.. 


I  reel 
"■'reef 


7  ..May  21/32 

I  reel  ......... 

I   

I  reel.  Dee.  19 

I  reel  


EDUCATIONAL 

Title  Rel. 

ANDY    CYLDE  COMEDIES 

Boudoir  Butler,   The  May 

Half  Holiday   Dee. 

Heavensl    My  Husband!. ..  Mar. 

Shopping   With  Wlfio  Feb. 

Speed  In  the  Gay  Nineties. Apr. 

Taxi  Troubles   Oet 

Clyde 

BILL  CUNNINGHAM'S 
SPORTS  REVIEWS 

Canine  Capers   Nov. 

He-Man  Hockey   Dee. 

Inside  Baseball   Oet. 

Slides  and  Glides  Feb. 

Speedway   Jan. 

BURNS.   WM.  J., 
DETECTIVE  MYSTERIES 

Anthony  Case,  The  Aug. 

Foiled   July 

Starhrlte  Diamond,  The... June 
CAMEO  COMEDIES 

Anybody's  Goat   Jan. 

Bridge  Wives   Feb. 

Idle  Roomers   Nov. 

Mother's  Holiday   Mar. 

One  Quiet  Night  Oct. 

Smart  Work   Dee. 

That's  My  Meat  Oet. 

CANNIBALS  OF  THE  DEEP 
Playground  of  the  Mam- 
mals  Jan. 

Wrestling  Swordflsh   Nov. 

HODGE-PODGE 

All  Around  the  Ttwn  Feb. 

Prowlers.  The   . . ._.  May 

Veldt,  The   Dec. 

Wender  Trail,   The  Oet. 

IDEAL  COMEDIES 

Hollywood  Lights   May 

Hollywood  Luck   Mar. 

Brooks- Flynn- Dean 

Moonlight  and  Cactus  Jan. 

Queenle  of  Hollywood  Nov. 

Fiynn-Brooks 
MACK  SENNETT 
COMEDIES 

All   American   Kickback  . .  Nov. 
Clyde- Grlbbon-Baebe 


Date       Minutes  Reviewed 
Running  Time 

29/32  22,  

13  227.. ...Dm.  S 

6/32  30...  Mar.  12/32 

7/32  20... Jan.  9/32 

3/32  18... Mar.  26/23 

18  19  Oet.  24 


15  9  Nov.  21 

20  10... Jan.  9/32 

II   9  

21/32  9... Mar.  26/32 

24/32          9... Jan.  23/32 


2  II  

19  II  Dee.  5 

7  II  Oet.  8 

24/32  10  

21/32.. ...16. ..Feb.  27/32 

29   9  Oct.  24 

20/32  II  

25  10  

27  10...  Jan.  9/32 

4  II  

10/32  9... Mar.  26/32 

8   8  

21/32   9  

1/32  9...  May  7/32 

20  10  Dee.  19 

II  10  

8/32  20... Apr.  39/32 

13/32  21...  Mar.  5/32 

10/32  21  Dee.  26 

8  21  

29    20  Dee.  12 


Rel.  Date       Minutes  Reviewed 
Running  Time 

22/32  22... May  21/32 

27/32.....  19.  ..Apr.  9,32 

31/32.. ...20  

28/32.....  20...  Jan.  30/32 
24/32  19  


Title 


13  19  

27  21. ..Jan. 


20/32..... 21... Mar.  26/32 
17/32... ..17. ..Jan.  9/32 


19/32  19...  May  21/32 

27/32.. ...20. ..Apr.  9/32 


24/32  20...  Feb.  20/32 

20    20  


.19... Mar.  26/32 
21... Apr.  30/32 


.10  Nov.  28 

.10  Dee.  5 


.10  Dee.  12 

.10... Jan.  2/32 
9  


Divorce  A  La  Mode  May 

Flirty  Sleepwalker   Mar. 

Stone- Granger 

Girl  In  the  Tonneau  Jan. 

Lady  Pleassl   Feb. 

Line's    Busy,    The  Apr. 

Arthur  Stone-D.  Granger 

Poker  Widows   Sept. 

Pottsvllle  Palooka,  The  Dec. 

Gribbon-Granger 
MACK  SENNETT 
FEATURETTES 

Billboard  Girl   Mar. 

Bing  Crosby 

Dream  House   Jan. 

Hatta  Marry   

Harry  Gribbon 

I  Surrender  Dear  Sept.  13  22. 

Bing  Crosby 

One  More  Chance  Nov.  15  21. 

Bing  Crosby 

Spot  on  the  Rug,  The  June 

MERMAID  COMEDIES 

It's   a    Cinch  Mar. 

Collins-Crane 

Keep  Laughing   Jan. 

Up  Pops  the  Duke  Sept. 

Chandler- Bolton  ' 
NOVELTIES 

War  In  China   Mar.  20/32.. 

OPERALOGUES 

Milady's  Escapade   May  15/32.. 

ROMANTIC  J0URNEY8 

Across  the  8ea  Dee.  13  

Harem  Secrets   Oct.  4  

Lost  Race,  The  Mar.  13/32.. 

Mediterranean  Blues   Apr.  17/32.. 

Peasant's  Paradise   Nov.  15  

Read  to  Romance  Jan.  17/32.. 

Treasure  Isles   Feb.  14/32.. 

TERRY-TOONS 

Aladdin's  Lamp   Dee.  27  

Around  the  World  Oct.  4  

Black  Spider.  The  Nov.  I  

Bluebeard's    Brother  May  29/32.. 

Bull-ero   Apr.  3/32.. 

Champ,  The   Sept.  20  

China   Nov.  15  

Farmer  Al  Falfa's  Bedtime 

Story   June  12/32.. 

Jesse  and  James  Sept.  •  

Jingle  Bells   Oet.  18  

Lorelei,  The   Nov.  29  

Noah's  Outing   Jai.  24/32.. 

Peg  Leg  Pete  Feb.  21/32.. 

Play  Ball   Mar.  6/32.. 

Radio    Girl   Apr.  17/32.. 

Romance   May  15/32.. 

Spider  Talks,  The  Feb.  7/32.. 

Summer  Time   Dee.  13  

Villain's  Curse,  The  Jan.  10/32.. 

Woodland   May  1/32.. 

Ye  Olde  Songs  Mar.  20/32.. 

TORCHY 

Torehy   Oet.  4  

Ray  Cooke- Dorothy  Olx 

Torchy's  Night  Cap  Apr. 

Torehy  Passes  the  Back.. Dee. 
Torchy  Raises  the  Auntie..  May 
Torehy  Turns  the  Trick... Feb. 
Torchy's  Two  Toots   June 

VANITY  COMEDIES 

For  the  Love  of  Fanny...  Dee.  27  

Freshman's  Finish,  The... Sept.  20  

He's  a  Honey  Apr.  17/32. 

Harry  Barrls 

Now's  the  Time   June  12/32  20. 

Harry  Barris 

Ship  A-Hooey   20. 

That  Rascal   Feb.  21/32  21.. 


16/32 


. . .  Dee.  12 

.'.'.Oet '"si 


. . .  Nov. 


6  Oet.  3 

6  Oet.  24 

6  Dec.  12 

8... Jan.  16/32 
6... Jan.  30/32 

6  

6... Apr.  9/32 
6. ..May  21/32 

8  

(  

6  

6  

8...  Mar.  12/32 


..22. 


...Oet. 


3/32.....  20...  Mar.  26/32 

8  22  Nov.  14 

1/32  1 9... Apr.  30/32 

7/32.  ...21... Feb.  20/32 
5/32  20...  May  14/32 


.27... Jan. 

..22  

..21. ..Apr. 


9/32 


Mar.  12/32 


FOX  FILMS 

Title  Rel.  Date       Minutes  Reviewed 

Running  Time 

MAGIC  CARPET  SERIES 

21  Fires  of  Vulcan  Dee.    27   8... Feb.  8/32 

22  Stamboul  to  Bagdad. ..  Jan.     3/32.   8  

23  With  the  Foreign  Legion. Jan.    10/32  10. ..Feb.  8/32 

24  Spreewald  Folk   Jan.    17/32   9  

25  Over  the  Yukon  Trail. .Jan.    24/32          8. ..Feb.  6/32 

26  The  World  at  Prayer. ..  Jan.    31/32.         8  May  9 

27  Alpine  Echoes   10... Mar.  5/32 

28  Big  Game  of  the  Sea   8  

29  Manhattan  Medley   10  

30  By-Ways  of  France   9  

31  Zanzibar    9  

32  Incredible   India    9  

33  The  Tom-Tom  Trail   9  

34  Over  the  Bounding  Main   9  

35  Belles  of  Ball   8  

36  Fisherman's   Fortune    9  

37  Rhineland  Memories    8  

38  Pirate  Isles   9  

39  Sampans  and  Shadows..   9  

40  In  the  Clouds   9  

41  The  Square  Rigger   9  

42  The  Gulanas    9  

43  In  Old  Mexico   10  

44  Venetian  Holiday   9  

45  Anchors  Awelgh   8  

46  Inside  Looking  Out    9  


METRO-GOLDWYN-MAYER 


Title 


Rel.  Date 


Minutes  Reviewed 
Running  Time 

 20  

,  21  Dee.  5 

.21  


13/32  21...  Apr.  23/32 


BOY   FRIENDS,  THE 

Call  A  Cop   Sept.  12.. 

Kick  Off,  The  Dee.  5.. 

Knockout   Dee.  5.. 

Love  Pains   Feb. 

Mama  Loves  Papa  Oct.  24  17  

Too    Many   Women  May  14/32  19  

You're   Telling    Me  Apr.  16/32  19  

Wild  Babies   

CHARLEY  CHASE 

First   In   War  May  28/32.  20...  Apr.  9/32 

Hasty  Marriage   Dee.  19  21  Dee.  12 

In  Walked  Charley  Apr.  23/32  21  

Nlekel   Nurser   Mar.  12/32  21... Feb.  13/32 

Skip  The  Maloo  Sept.  26   21  

Tabasco  Kid.  The  Jan.  30/32.. ..  .21 ...  Mar. 

What  a  Bozo  Nov.     7  21  


OOGVILLE 

Trader   Hound   Nov. 

Two  Barks  Brothers  Oct. 

FISHERMAN'S  PARADISE 

Color  Scales   

Fisherman's  Paradise   Aug. 

Pearls  and   Devilfish  Sept 

Piscatorial  Pleasures   Nov. 

Sharks  and  Swordflsh  Oet. 

Trout  Fishing   

FITZPATRICK 
TRAVELTALKS 

Ball,  the  Island  Paradise. .  Dec. 

Benares,  the  Hindu 
Heaven   Oct. 

Colorful  Jaipur   Mar. 

Come   Back  to  Erin  

Cradles  of  Creed  Feb. 

Home  Sweet  Home  Jan. 

Ireland,  The  Melody  Isle..  Jan. 

London,  City  of  Tradition.  Feb. 

Madeira,  a  Garden  In  the 
Sea   Sept. 

Melody   Isle,  The  

Over  the  Seas  to  Borneo  

Tropical  Ceylon   Feb. 

FLIP  THE  FROG 

Africa  Squeaks   Oet. 

Fire.  Fire   

Jailbirds   Sept. 

Milkman,  The   Feb. 

Puppy  Love   

School  Days   

Spooks   Dec. 

Village  Specialist,    The... Sept. 

What   A   Life   Mar. 

HARRY  LAUDER 

I  Love  a  Lassie  Dee. 

Nanny   Nov. 

LAUREL  &  HARDY 

Any  Old  Port  Mar. 

Beau  Hunks   Dee. 

Chimp,  The   May 

Come  Clean   Sept. 

County   Hospital   June 

Helpmates   Jan. 

Music   Box   Apr. 

One  Good  Turn  Oet 

NOVELTIES 

Desert  Regatta   

Duck  Hunter's  Paradlsa  

Jack  Cooper's  ChrUtma* 

Party   

OUR  GANG 

Big  Ears   Aug. 

Choo  Choo   May 

Dogs  Is  Dogs  Nov. 

Free  Eafs   Feb. 

Pooch  June 

Readin'  and  Writln'  Jan. 

Shiver  My  Timbers  Oet 

Spanky   Mar. 

PITTS-TODD 

Old  Bull   June 

On  the  Loose  Dee. 

Pajama  Party   Oct. 

Red  Noses   Mar 

Seal  Skins   Feb. 

Strictly  Unreliable   Apr. 

War  Mamas   Nov. 

8P0RT  CHAMPIONS 

Athletic   Daze   Mar 

Dive  In   Feb." 

Flying  Spikes   Apr. 

Lesson  In  Golf.  A  Jan. 

Olympic  Events   Mar. 

Splash   oet 

Timber  Toppers   May 

Whippet  Racing   Dee. 


Rel.  Date       Minutes  Reviewed 
Running  Time 


28  15... Jan.  9/32 

17  17  Nov.  14 


..  9... May  14/32 

..10  

..  9  Nov.  7 


15. 
19. 
28. 

24  10  

  9  


.  10.. 


.Dee. 


31  

19/32.. 


6/32.. 
9/32.. 
9/32.. 
6/32.. 

26  


.  9  Nov. 

.  10  Dee. 

,  9  

.10  


27/32.. 
17  


.10... Mar.  26/32 
.10  

.  8  Oet  3 

.  9... Jan.  9/32 

9  

.10  Dec.  12 


26  

20/  32.. 


21  

12  

26/32.. 

16  

14  

5/32.. 

12  

21/32.. 

19  

25/32.. 
23/32.. 
16/32.. 
31  


.  8... Jan.  9/32 

.  6. .  .Mar.  5/32 

.  9  Nov.  21 

.  7  

.  7  

.  7  

.  7  

■  8  Dee.  12 

.  7... Apr.  23/32 

.  8... Jan.  8/32 
.  8  Dee.  19 

.21... Feb.  13/32 

■  40  Sept.  5 

.25...  Apr.  9/32 
.21  Nov.  28 

•  20... Apr.  23/32 

•  20  Dee.  12 

.29...  Mar.  12/32 

•  21  N»v.  21 


.Jan.  9/32 
•  Feb.  6/32 

-Jan.  2/32 


29  

7/32.. 

21  

13/32.. 

4/32.. 

2/32.. 

10  

26/32.. 

4/32.. 
26  

3  

19/32.. 

6/32.. 
30/32.. 
14  

26/32.. 

2/32.. 
16/32.. 
16/32.. 

5/32.. 

3  

7/32.. 
12  


.21  . 


.20...  May  21/32 

.21  

.20... Feb.  IS/S2 

.21  

.21  Dee.  19 

.21  Oct.  24 

.20...  Apr.  9/32 

.20...  May  7/32 

.20  

.20  Nov.  7 

.21... Mar.  26/32 

.21  

.20  

.21...  May  7/32 

.10  

.10  Oet.  31 

.  9  

.10  

.10  

.10  


PARAMOUNT  PUBLIX 


Title 


5/32 


ONE   REEL  ACTS 
Babbling  Book,  The  Mar. 

Burns  and  Allen 
Backyard  Follies   Dee. 

Halg  Trio 
Beach  Nut,  The  Oct 

Herb  Williams 
Beyond  the  Blue  Horizon. Apr. 

Vincent  Lopez 
Bridge   It   Is  May 

The  Musketeers 
Bun    Voyage   Juno 

Lester  Allen 
Cheaper  to  Rent  Sent 

Willie  West  &  MeGlnty 
Close  Harmony    Jan. 

Boswell  Sisters 
Coffee  and  Aspirin  Apr. 

Solly  Ward 
Fair  Ways  &  Square  Ways.  May 

Eddie  Miller 
Finn  and  Caddie  Oct 

Borrah  Minnevltch 
Hollywood    Beauty    Hints.  July 
Ireno   July 

Ethel  Merman 
Jazz  Reporters   Nov. 

Charlie  Davis  &  Gang 
Knowmore  College   Apr. 

Rudy  Vallee 
Meet   the    Winner  May 

Tom  Howard 
More  Gas   Oet. 

Solly  Ward 
M'Lady   Mar. 

Irene  Bordonl 
Musical  Justice   Dee. 

Rudy  Vallee 
Naughty  Cal   Feb. 

Lillian  Roth 
No  More  Hookey  Aug. 

Halg  Trio 
Oh  My  Operation  Jan. 

Burns  and  Allen 
Old  Man  Blues  Mar. 

Ethel  Merman 
Old  Songs  for  Now  Mar. 

Technicolor 
Out  of  Tune  Feb. 

Herb  Williams 
Pair  of  French  Heels.  A..  Nov. 

Mitchell  &  Duront 


Rel.  Date       Minutes  Reviewed 
Running  Time 


11/32.....  10. ..May  7/32 


1/32. 


.10...  Apr.  23/32 


9/32.. 
8/32.. 


15/32. 
1/32. 


21. 


15/32. 
6/32. 


28... 
26... 


19/32. 


.Dee.  26 


16/32. 
18/32. 


4/32.....  10...  Feb.  20/32 
12/32  


May    28,    193  2 


MOTION    PICTURE  HERALD 


133 


(THE  RELEASE  CEARE--CCNE*E) 


32. 


Title  "ol.  Date 

Pre   and    Con   July  8. 

Ten)  Howard-Alan  Brooks 
Puff  Your  Bluet  Away. ...Oct.  31. 

Lillian  Roth 
Quit  Your  Klckln'  Jan.  23, 

Red  Donabue 
Rhythm  In  the  River  Feb.  5. 

Geo.  Dewey  Washington 
Roaming   Nov.  2B. 

Ethel  Merman 
Seat  on  the  Curb.  A  June  24, 

Hugh  Cameron  -  Arthur 

Aylesworth 
Singapore  Sue   June  10, 

Anna  Chang 
Switzerland   ■  Apr.  29, 

Lester  Allen 
Taxi  Tangle   Dec.  19. 

Jack  Benny 
Ten  Dollars  or  Ten  Days..  July  22, 

Eddie  Younger  and  His 

Mountaineers 
Those  Blues   May  27, 

Vincent  Lopez 
PARAMOUNT  PICTORIAL 
STARTING    AUGUST.  1931 
No.   5 — A    Drink   lor  Six 

Million — Educated  Toes — 

The  Pony  College  Dee.  26 

No.  6— Vincent  Lopez— 

Jewels — Lowell    Thomas.. Jan.  39, 
No.   7— Ann    Leaf   at  the 

Organ  —  New  Stylet  for 

Old    —    Film  Editor's 

Nightmare   Feb.  26,'32.. 

No.   8— Mt.    Vernon— Mit- 
tens on  Keys — Down  the 

World's   Most  Dangerous 

River   Mar.  25/32.. 

No.  9 — Harry  Von  Tilzer — 

Daddy    of    the  Popular 

Song   —   Beauty   on  the 

Wing   Apr.  29/32.. 

No.  10 — Chasing  Rainbows 

— Footnotes     of     1932 — 

Rubinoff  and  His  Violin.  May  27/32.. 

No.  II   June  24/32.. 

No.   12   July  29/32. 

SCREEN  SONGS 
By  the  Light  of  the  Sil- 
very Moon   Nov.  14  

I  Ain't  Got  Nobody  June  17/32.. 

(Mills  Bros.) 

Just  One  More  Chance  Apr  1/32 

Kitty    from    Kansas  City 

Rudy  Vallee  Oct.  31  

Let  Me  Call  You  Sweeheart May  20/32.. 

Ethel  Merman 

Little  Annie   Rooney  Oct.  10  

My  Baby  Just  Cares  for  Me. Dec.  5  

Oh,   How  1   Hate  to  Get 

Up  in  the  Morning  Apr.  22/32.. 

Romantle   Melodies   June  17/32.. 

Russian  Lullaby   Dee.  28  

Shine  on  Harvest  Moon...  May  6/32.. 

Aliee  Joy 
Show  Me  the  Way  to  Go 

Home   Jan.  38/32.. 

Sweet  Jenny  Lee  Jan.  9/32.. 

That  Old  Gang  of  Mine... July  II  

When  the  Red  Red  Robin 

Comes  Bob  Bob  Bobbin' 

Along   Feb.  19/32.. 

Wait  Till  the  Sun  Shines, 

Nellie   Mar.  4/32.. 

You  Try  Somebody  Else..  July  29/32.. 

Ethel  Merman 

You're  Driving  Me  Crazy. Sept.  19  

SCREEN  SOUVENIRS 
No.  5 — Old  Time  Novelty.. Dee.  5. 
No.  6— Old  Time  Novelty.. Jan.  2, 
No.  7— Old  Time  Novelty.. Jan.  30. 
No.  8— Old  Time  Novelty. .Feb.  26, 
No.  9— Old  Time  Novelty.. Mar.  25, 
Ne.  10— Old  Time  Novelty.. Apr.  22, 
No.  II— Old  Time  Novelty..  May  20, 
Ne.  12— Old  Time  Novelty. . June  17, 
PARAMOUNT  SOUND 
NEWS 

Two  Editions  Weekly  

TALKARTOONS 

Admission  Free   June  10, 

A  Hunting  We  Did  Go... Apr.  29. 

Any  Rags   Jan.  2, 

Betty  Boop   Limited  July  I,' 

Boop-Qop-A-Doop   Jan.  23, 

Bum  Bandit,  The  Apr.  4. 

Chess    Nuts   May  13, 

Crazy  Town   Mar.  25, 

Dancing  Fool   Apr.  8. 

Hide  and  Seek  May  27, 

In  the  Shade  of  the  Old 

Apple  Sauce   Oct.  17. 

Jaek  and  the  Beanstalk. ..  Nov.  21. 

Kidnapping    (Tent.)   July  I, 

Mask-a-Rald   Nov.  7. 

Minnie  the  Mooeher  Feb.  26, 

Cab  Calloway 

Minding  the  Baby  Sept.  26. 

Robot.  The   Feb.  5, 

Stopping  the  Show  June  10, 

Swim  or  Sink  Mar.  II, 

Twenty  Legs  Under  the  Sea. June  6. 
TWO   REEL  COMEDIES 
All  Sealed  Up  Mar.  18, 

Al  St  John 
Arabian  Shrieks,  The  Mar.  4. 

Smith  &.  Dale 
Auto  Intoxication   Oct.  17. 

Ford  Sterling 
Big  Splash,  The  Jan.  17.' 

Welsmuller-Kruger 
Bridge   It   Is   May  13,' 

The  Musketeers 
Bullmanla   Aug.  15. 

Billy  House  &  Co. 
Door   Knocker,   The  May  27, 

Al  St.  John 
Dunker,  The   Apr.  I,' 

Billy  House 
Harem    Scarem   June  10, 

Al   St.  John 
His  Week   End  May  13. 

Johnny  Burke 
It  Ought  to  Be  a  Crime. .  .Sept.  12. 

Ford  Sterling 

Jimmy's   New  Yacht  June  3/ 

Lease  Breakers,   The  Sept.  5.. 

Dene  &  Arthur 

Light   House   Love  May  6/; 

Loud  Mouth   June  17.' 

Mile.   Irene  The   Great  .    Nov.  7.. 

Al  St.  John 


Minutes  Reviewed 
Running  Time 

32  


Title 


Rel.  Date 


 10  Nov.  28 

32  

32  II...  Feb.  6/S2 


....  10. ..Mar.  19/32 


7..  Feb.  26732 
I  reel   


I  reel  . 
I  reel  , 

I  reel  . 

I  reel. 


7  Dee.  IS 


I  reel 

I  reel. 


I  reel 
I  reel 


7...  May  7/32 

I  reel   

I  reel  


I  reel 
I  reel 
I  reel 


I  reel 
I  reel 


reel 


32.. 
32.. 
32.. 
32.. 
32.. 
•32.. 
'32.. 


.10... Jan.  23/32 

.  I  reel  

.  I  reel   

.  I  reel   

.10...  Apr.  9/32 
.  I  reel   


'32.. 
'32.. 
32.. 
32.. 
'32.. 


I  reel   

7  Dee.  28 


'32.. 
32.. 
32.. 

'32.. 


I  reel 
I  reel 


I  reel   

I  reel   

7...  Apr.  16/32 


I  reel 

I  reel 

I  reel. 

I  reel 

I  reel 


I  reel 
I  reel 


..Apr.  16/32 
 Oct.  8 


.22... Feb.  13/32 


.19...  May  7/32 


.18...  Mar.  12/32 


Minutes  Reviewed 
Running  Time 


Meet  the  Senator  May  20,  '32.. 

Mysterious  Mystery,  The. .Feb.  12/32.. 

Johnny  Burke 
Out  of  Bounds   Nov.  14  

Billy  House 
Pretty  Puppies   Jan.  2/32.. 

Ford  Sterling 
Put  Up  Job,  A  Jan.  23/32.. 

Dane  &  Arthur 
Rookie.    The   Apr.    29  /  32.. 

Tom  Howard 
Shove  Off   Oct.  31  

Dane  &  Arthur 

Singing    Plumber   July  8/32.. 

Socially    Correct   Oct.  10  

Lulu  McConnell 
Summer   Daze   Apr 

Dane-Arthur 
Twenty   Horses   Apr.  29/32. 

Ford  Sterling 
Unemployed  Ghost,  The... Dec.  19  

Tom  Howard 
What   Price   Air  June  24/32. 

Tom  Howard 
Where  East  Meets  Vest. ..Nov.  28  

Smith  &  Dale 


15/32  20...  May  14/32 


RKO  PATHE  SHORT  SUBJECTS 


Title 


Rel.  Date 


AESOP'S  FABLE8 

Cat's    Canary.    The  Mar. 

Cowboy  Cabaret   Oct. 

Family  Shoe,  The  Sept. 

Fairland  Follies   Sept. 

Fly  Frolic   Mar. 

Fly  HI   Aug. 

Happy    Polo  May 

Horse  Cops   Oct. 

In  Dutch   Nov. 

Last  Dance,  The  Nov. 

Magic    Art   Apr. 

Romeo  Monk,  A  Feb. 

Spring  Antics  May 

Toy  Time   Jan. 

3ENNY  RUBIN  COMEDIES 

Dumb  Dicks   •  Mar. 

Full   Coverage   Nov. 

Guests  Wanted   Jan. 

FRANK  McHUGH 
COMEDIES 

Big  Scoop,  The  Nov. 

Extra,  Extra  Apr. 

Hot  Spot.  The  Sept. 

News   Heund,   The  Jan. 

Pete  Burke,   Reporter  June 

Promoter,   The   May 

GAY  GIRL  COMEDIES 

Easy  to  Get  Dee. 

Gigolettes   ....May 

Niagara  Falls   July 

Only  Men  Wanted  Feb. 

Riders  of  Riley  Oct. 

Take  'Em  and  Shake  'Em. Sept. 
GRANTLAND  RICE 
SPORTL1GHTS 

Bob  White   Mar. 

Canine  Champions   Nov. 

College   Grapplert   Jan. 

Diamond  Experts   May 

Ducks  and   Drakes  Dee. 

Floating  Fun   Sept. 

Flying   Leather   Feb. 

Outboard  Stunting   May 

Pack  and  Saddle  Oct. 

Pigskin   Progress   Sept. 

Riders  of  Riley  Nov. 

Slim  Figuring   Feb. 

Take  Your  Pick  Mar. 

Timing   Oet 

Uncrowned  Champions  ...Nov. 
KNUTE  ROCKNE 
FOOTBALL  SERIES 

Baokfleld  Aces   Sept. 

Flying  Feet   Sept. 

Hidden  Ball,  The  Sept. 

Last  Yard,  The  Sept. 

Touchdown   Sept. 

Two  Minutes  to  Go  Sept. 

MANHATTAN  COMEDIES 

Oh,  Marry  Me  Nov. 

MASQUERS  COMEDIES 

Great  Junction  Hotel,  The.  Oct. 

Iron  Minnie   

Rule  'Em  and  Weep  May 

Wide  Open  Spaces  Dee. 

MR.  AVERAGE  MAN 
COMEDIES 
(EDGAR  KENNEDY) 

Bon  Voyage  Feb. 

Camping  Out   Dec. 

Giggle  Water   June 

Mother-ln-Law's   Day   Apr. 

Thanks  Again  Oct 

PATHE  NEWS 

Released  twice  a  week 
PATHE  REVIEW 

Release  ence  a  month  

RUFFTOWN  COMEDIES 
(JAMES  GLEASON) 

Battle   Royal   Feb. 

Doomed  to   Win  Dee. 

High  Hats  and  Low  Brows.  July 

Slow    Poison   Oct. 

Stealing  Home   May 

TRAVELING  MAN 
COMEDIES 

(LOUIS  JOHN  BARTELS) 

Blondes  by  Proxy  Apr. 

Perfect  36   June 

Selling  Shorts   Nov. 

Stop  That   Run  Feb. 

VAGABOND  ADVENTURE 
SERIES 

Children  of  the  Sun  Dee. 

Door  of  Asia  Feb. 

Empire  of  the  Sun  Apr. 

Fallen  Empire   July 

Land  of   Ghandl  Jan. 

Seng  of  the  Voodoo   Oct. 

Seeond  Paradise    Mar. 

Shanghai   May 

Through  the  Ages  Nov. 


Minutes  Reviewed 
Running  Time 


'32. 


7  Dee.  26 

7  ,Oet  10 

8  Oct.  31 

9. '.'.'.'.'.  Oct!  'io 


..10... Jan.  23/32 

»\\'.'.'.'.'.'.'.'.'.'.'.'. 

32  

32*        7 . . . 

32..';.'.'  7. ".'.May' '21/32 
32  8... Jan.  30/32 


32... ..19.... 

 18.... 

'32  18.... 


.Nov.  14 
-Sept.  5 


 19  

32  20...  May  7/32 

 18  Oct.  10 

'32   20  

'32  20  

32  17  

 18  Dec  19 

32  18  

32  19...  Apr.  23/32 

32   20  


.20. 


'32  9 

IO.. ....Dee.  "12 

32.....  10...  Feb.  20/32 

 18  May  23 

 10  

 10  

32   8  

  I  reel  .May  31 

 II  

  9  Oet.  10 

'■"..IO." 

10...  Apr.  8/32 

.10  

.10  


'32.. 
•32.. 


I  reel 

I  reel 

I  reel 

1  reel 

1  reel 

I  reel 


.18  Nov.  21 

.18  Oct.  17 


32  19...  May  21/32 

 20  


22/32  20  

14  20  

27/32  20...  May  21/32 

25/32.. ...20  

5  20  Oet.  18 


29/32  18  

21  ID  

11/32  18...  May  21/32 

19  21  Oet.  24 

9/32  1 9...  Apr.  23/32 


32  17  

32  17  

 17  Nov. 

32  19  


9  

8... Feb.  20/32 


21  

22/32. 
25/32. 

27  10....... 

18/32  10...  Feb.  6/32 

19   9  .Oet.  31 

19/32  0  

23/32  

16   9  Dee.  19 


RKO-RADIO  PICTURES 


32 


Title 

CHARLES    "CHIC"  8ALE 
SERIES 

County  Seat,  The  Aug.  15, 

Cowslips   Sept.  19. 

Ex- Rooster   Jan.  30, 

Hurry  Call.  A  Mar.  12, 

Many  a  Slip  Dee.  19. 

Slip  at  the  Switch,  A  Apr.  16, 

HEADLINER  SERIES 
House   Dick,   The  Oct.  17. 

Jimmy  Savo 
False  Roomers   Oet. 

Clark  &  McCulleugh 
Scratch  as  Catch  Can  Oct. 

Clark  &  McCulleugh 
Mellon    Drama,    A  Nov. 

Clark  &  McCulleugh 
Trouble  from  Abroad  Aug. 

F.  Sterling-L.  Llttlefleld 
LIBERTY  SHORT  STORIES 
SERIES 

Beautiful  and  Dumb  Apr. 

Double  Decoy   Dee. 

Endurance  Flight   Feb. 

Ether  Talks   Dee. 

Secretary  Preferred   Mar. 

Stung   Nov.  15  

LOUISE  FAZENDA  SERIES 

Blondes    Prefer    Bonds  May  15  

MICKEY  MeGUIRE  8ERIE8 

Mickey's    Big    Business. ..  May  21/32. 

Mickey's  Golden  Rule  , 

Mickey's  Helping  Hand... Dee. 

Mickey's  Holiday   Mar. 

Mickey's  Sideline   Dee. 

Mickey's  ThrllT  Hunters... Sept 

Mickey's  Travels   Feb. 

Mickey's  Wildcat*   Sept. 

NED  SPARKS  SERIES 

Big   Dame   Hunting  Jan. 

Strife  of  the  Party,  The.. Oet. 

When  Summons  Comes  Feb. 

NICK  HARRI3 
DETECTIVE  SERIE3 

Facing  the  Gallews  Sept  26. 

Mystery  of  Compartment  C.Oct.  31. 

Swift  Justice   Jan.  2, 

Self   Condemned   Feb.  27, 

ROSCO  ATES  SERIES 
Never  the  Twins  Shall 

Meet   Feb.  13, 

Use  Your  Noodle  Oct.  31. 

TOM  AND  JERRY  SERIES 

In    the    Bag  Mar.  26, 

Joint  Wipers   Apr.  23, 

Jungle  Jam   Nov.  14. 

Pola    Pals   Dee.  19. 

Rabid    Hunters   Feb.  27, 

Rocketeers   Jan.  30, 

Swiss  Trick,  A  Deo.  19. 

Trouble       ...   Oet.  10. 

Tuba  Tooter.  The  


Minutes  Revlewea 
Running  Time 


..20.  

..18...  Jan.  2/32 
..19... Jan.  30/32 

..16  

19. 


32....  18. ..May  7/32 
 18  


...20  

....19  

....20  Dee.  IB 

 20  June  20 


32  1 1...  Apr.  30/32 

 II  

20  

II  

32  1 1  ...  May  14/32 

 10  Dee.  5 


.21. 


 18... 

32  19... 

 19... 

 18... 

32  20... 

 18... 


'32.. ...20  Dee.  19 

 IB'/a.  Jan.  30/32 

'38.....I8  


 21  

 21  

32.. ...21  

32        20...  Apr.  9/32 


n. 


.20.... 
.20.... 


32... 
32... 


8  

7  

7.'.'.'.'.'.'.'.'.'.'.'.'.'. 

7  

7... May  21/32 


32.... 
32.... 


STATE  RIGHTS 


Minutes  Reviewed 
Running  Time 


Rel.  Date 

Title 

B.  I.  P.  AMERICA 

Land  of  the  Shamrocks  10... Apr.  9/32 

Mystery  of  Marriage,  The  18... Apr.  9/32 

Special    Messengers    9... Mar  26/32 

BRITISH  INTERNAT'L 
Mystery  of  Marriage,  The  20  .... 

CAPITAL 

Japanese  Rome   10... Mar  5/32 

Land  of  the  Shallmar  17          Nov  21 

CENTRAL  FILM 

Syria    Mav    21  '32 

FEATURETTES.  INC. 

A  Night  In  the  Jungle  10... Apr.  30/32 

Holy   Men   of   India  10... Mav  7/32 

FILM  EXCHANGE,  INC.,  THE 

At  the  Race  Track   9  

Could  I  Be  More  Polite   9  

Living  Book  of  Knowledge: 

3— Solace  of  the  Hills   7  

•i — Silvery    Salmon    6  

5 —  Lonely  Soul    7  

6—  Flying  Fleet    9  '.'.'.." 

HAROLD  AUSTIN 

Perils  of  the  Desert  Feb 

IDEAL 

Journey  Through  Germany,  A  10. .  .Jan. 

LOUIS  SOBOL 

Newsreel    Scoops..   9... Mar 

MARY  WARNER 

Glimpses  of  Germany   8  

Mosel,   The  —  Germany's 
River  of  Enchantment   8  

Springtime  on  the  Rhine   7  

Trier.  The  Oldest  City  In 

Germany    6  

OLYMPIAD  PRODUCTIONS 

Tenth  Olympiad   19... Apr. 

STEELE.  JOSEPH  HENRY 

Gaunt   Jan. 

U  FA 

German     Students     on  a 

Ramble  Through  Greece  1 1...  Mar. 

Last  Pelicans  in  Europe   10... May 

Secrets  of  An   Eggshell  13... Mar 

Steel   10...  May 


27/32 

9/32 


19/32 


2/32 
9/32 


26/32 
7/32 
26/32 
21/32 


TIFFANY 

Rel.  Date       Minutes  Reviewed 

FOOTBALL  FOR  THE  FAN  RUnn""  T'me 
SERIES 

2—  Wedge  Play   Oet.     S  9  . 

3—  Kicking  Game   Oet.    10  II  

4 —  Deception   Oet.    17  10  b'et'*24 

5—  Forward    Pass   Oet    24   9  Oet.  18 

6—  Penalties   Oet    31  II  Oct.  31 

TIFFANY   CHIMP  SERIES 

9 — Cinnamon   Oet     4   II  ... 

10—  Skimpy   Nov.     8  !.I8  Nov  "H 

11—  My  Children   Dee.    28  18.. 

12—  Broadcasting   Jan.    31/32.  18... Jan.  30/32 

VOICE    OF  HOLLYWOOD 

SERIES  (NEW)  STATION  S-T-A-R 
No.  6 — John  Boles  &  Helen 

Chandler   Oet    II  9  

No.    7—  Roseoe  Ates   Oet    25  II  Dee.  5 

No.    8 — Monte  Blue   Nov.     8  II  Nov.  21 

No.    9— Pat   O'Brien   Nov.    22  II  

Ne.  10— Andy  Clyde   Dee.     6  II  Dee.  12 

No.  II— Marjorle  White  ..Dee.    20  10. ..Jan.  2/32 

No.  12 — FranklynPangborn.Jan.     3/32          9... Jan.  23/32 

No.  13— John  Wayne   Jan.    17/32  II..  .Jan.  30/32 


134 


MOTION    PICTURE  HERALD 


May    2  8,    193  2 


(THE  RELEASE  CliARL--CCNL*R  ) 


UNIVERSAL 

Tltl*  Rel.  C 

NOVELTY    ONE  HEELERS 
Runt  Page,  The  Apr. 

OSWALD  CARTOONS 

Beau  and  Arrows  .....Mar. 

Catnipped   May 

Clown.  The   Dee. 

Fisherman,  The   Dee. 

Foiled   ....Apr. 

Grandma's  Pet   Jan. 

Great  Guns  Feb. 

Hare   Mail,  The  Nov. 

Hunter.  The   ..Oct. 

In  Wonderland   ian. 

Jungle  Jumble,  A. ....... .June 

Let's    Eat  Aprl. 

Making  Good   Apr. 

Meehanleal  Cow   Jan. 

Meehanleal  Man   Feb. 

Oh,  Teacher   Feb. 

Stone  Age,  The  Nov. 

To  the  Reseue  May 

Wet  Knight,  A  June 

Winged  Horse   ....May 

Wins  out   Mar. 

SHADOW  DETECTIVE 
SERIES 

No.  3— Sealed  Lips   Nov. 

No.  4 — House  ol  Mystery. Dee. 
No.  S— The  Red  Shadow. . Jan. 
No.  S — Circus  Showup  ...Feb. 

SIDNEY-MURRAY 
COMEDIES 

Models  and  Wives  Nov. 

IPORT  REELS 
Basket  Ball  Reel  No.  I...  Dee. 

Doe  Meanwell 
Basket  Ball  Reel  No.  2... Dee. 

Doe  Meanwell 
Basket  Ball  Reel  Ns.  S...Jan, 

Doe  Meanwell 
Carry  On   Oct. 

Notre  Dame  Football 
Developing  a  Football  Team.  Nov. 

Pop  Warner  Football 
Faney  Curves   Mar. 

Babe  Ruth  No.  4 
Just  Pals   Feb. 

Babe  Ruth  No.  2 
Over  the  Fence  Mar. 

Babe  Ruth  No.  C 
Perfect  Control   Feb. 

Babe  Ruth  No.  3 
Running  with  Paddoek  Apr. 

Chas.  Paddoek 
Slide.  Babe.  Slide  Feb. 

Babe  Ruth  No.  I 
Soccer   Nov. 

Pop  Warner  Football 
Trick  Plays   Oct. 

Pop  Warner  Football 
Vletory  Plays   May 

Tllden  Tennis  Reel 

STRANGE    AS    IT  SEEMS 

No.  15—  Novelty  Nov. 

No.  16— Novelty  Dee. 

No.   17— Novelty  Feb. 

No.   18— Novelty  Apr. 

No.  19 — Novelty  May 

No   20— Novelty  June 

UNIVERSAL  COMEDIES 
(1931-32  SEASON) 
Around   the   World    In  18 

Minutes   June 

Bless  the  Ladles  Dee. 

Sumraervllle 
Dancing  Daddies   

E.  Lambert 

Doctor's   Orders   June 

Eyes  Have  It,  The  Mar. 

Slim  Summervllle 

Foiled    Again   June 

Hollywood  Halfbacks   Dec. 

In  the  Bag  Apr. 

Summervllle 
Marriage  Wow,  The  Apr. 

Bert  Roach 
Meet  the  Princess  May 

Summervllle 
Models  and  Wives  Nov. 

8ldney- Murray 
Monkeyshlnes   Mar. 

Oaphne  Pollard 
Out  Stepping   Oct. 

Don  Brodle 
Peekln'  In  Peking  .Dee. 

Bummervllle 
Robinson  Crusoe  &  Son...  Feb. 

Lloyd  Hamilton 

Running  Hollywood   Jan. 

Sea  Soldiers'  Sweeties  Feb. 

Sold  at  Auction  Jan. 

Oaphne  Pollard 
Unshod  Maiden,  The  Apr. 


Title 


Minutes  Reviewed 
Running  Time 


1 1. '32.. 


32  

32  

32..... 


32.. 
'32.. 

32.. 

32.. 
'32.. 

32.. 
'32.. 


7...  Apr.  23,'32 

I  reel  

6...  Jan.  18. '32 
7...  Jan.  9,'32 


8...  Jan.  23/32 

I  reel  

i  reel.  

6... Jan.   30. '32 

6  Dee.  S 

I  reel  

7... Apr.  30/32 


 Jan. 

I  reel.... 
I  reel.... 
I  reel  


30.'32 


reel, 
reel. 


II  17  Nov.  21 

18  16... Jan.  2/32 

20/32          2  reels  

17/32  18...  Feb.  6/32 


25  20  

21   I  reel  

28   I  reel  

4/32          I  reel  

3   I  reel  

2  10  

7/32          I  reel  

22/32          I  reel  

14/32.....  I  reel  

29/32          9... May  14/32 

11/32  10...  Apr.  23/32 

15/32         I  reel  

IS   I  reel  

26   I  reel  

2/32          9... May  7/32 


16   I  reel  

28   I  reel  

22/32         9... Mar.  26/32 

18/32          9... May  14/32 

16/32          I  reel  

13/32          I  reel  


15/32. 
9.... 


reels  

..May  21/32 


29/32.....  2 
9/32   2 


reels, 
reels.. 


•32. 


2 

23   2 

5/32  21. 

20/32  16. 

4/32  17. 

25   2 

23/32   2 

28  16. 

30   2 

24/32   2 

27/32  19. 

10/32   2 

13/32  18 

18/32  


reels  

reels  

..Mar.  26/32 

..Mar.  26/32 

..Apr.  16/32 

reels.  

reels  

 Nov.  7 

reels  

reels  

..Jan.  23/32 

reels  

..Jan.  9/32 


VITAPHONE  SHORTS 

Rel.  Date       Minutes  Reviewed 
Title  Running  Time 

ADVENTURES  IN  AFRICA   2  reels  

BELIEVE    IT    OR  NOT— 
ROBERT  L.  RIPLEY 


8. 


No.  I 

No.   2    8. 

No.   S    8. 

No.    4    8. 

No.  5 
No. 
No, 


.  Dee. 
.Dee. 


8    I  reel. 

7    I  reel. 

No.   8    I  reel. 

No.   9    I  reel. 

No.  10    I  reel. 


BIG    STAR  COMEDIES 

No.  I— Lucky  13   21  Nov.  21 

Thetma  White  and  Fanny 
Watson 

No.  2 — The  Smart  8et-U*   2  regis  

Walter  O'Keefe 
No.  3— Of  All  People   22  Nov.  21 

Thelma  White  and  Faany 

Watson 


13/32 


Rei.  Date        Minutes  Reviewed 
Running  Time 
No.  4 — Relativity  and 

Relatives   18  Dee.  12 

Dr.  Roekell 
No.  5—  Her  Wedding 

Night-Mare   18...  Jan.  30/32 

Thelma  White  and  Fanny 
Watson 

No.  6 — Shake  a  Leg  17  

Thelma  White  and  Fanny 
Watson 

No.  7 — The  Perfect  Suitor.   2  reels  

Benny  Rubin 

No.  8— Maybe    I'm    Wrong  18... Apr.  9/32 

Richy  Craig,  Jr. 
No.  9 — The   Toreador   17... May  7/32 

Joe  Penner 

No.  10 — On    Edge  19...  May  7/32 

Wm.   and   Joe  Mandel 
No.  II — Poor  but  Dishonest    2  reels  

Thelma   White- Fanny 

Watson 

BOOTH  TARKINGTON 
SERIES 

No.  I — Snakes  Alive    I  reel  

Billy  Hayes-Bobby  Jordan 
No.  2 — Batter  Up    I  reel  

Billy  Hayes-Bobby  Jordan 
No.  3 — One   Good   Deed   9  

Billy  Hayes-Dave  Goreey 
No.  4 — Detectives    9... Mar.  5/32 

Billy  Hayes-Dave  Goreey 
No.  6—  His  Honor.  Penrod   8. ..Mar.  19/32 

Billy  Hayes-Dave  Goreey 

No.  7 — Hot  Dog    I  reel  

No.  8 — Penrod's  Bull  Pea   I  reel  

Billy  Hayes- Dave  Goreey 

BROADWAY  BREVITIES 
SERIES 
No.   I — The  Musical 

Mystery   18  

Janet  Reade-Albertlna 

Rasch  Girls 

No.  2— Words  and  Musle  17  Nov.  21 

Ruth  Etting 

No.  3 — Footlights   19. ..Jan.  16/32 

No.  4— Hello,  Good  TlmesI  17.-  

Barbara   Newberry- Alber. 
tlna  Rasch  Girls 

No.  5 — The  Imperfect  Lover  1 9... Feb. 

Jack  Haley 

No.  6 — Subway  Sym- 
phony  18... Mar.  26/32 

No.  7— Sea  Lege   .19. ..Apr.  23/32 

No.  8 — Absentminded  Ab- 

ner    2  reels  

Jsck  Hsl6y 

No.  9— A   Regular   Trouper   2  reels  

Ruth  Etting 

No.  10— A    Mail  Bride  

Ruth  Etting 

No.  1 1— Stage  Struck   

Ruth  Etting 

No.  12— What    An    Idea   2  reels  

Harriet  H ill iard 

HOW   I   PLAY   GOLF—    I  reel  

BOBBY  JONES  (each) 
LOONEY    TUNES  SERIES 
BONG  CARTOONS 
NEW  SERIES 

No.  I — Bosko's  Ship- 
wrecked     7  

No.  2 — Bosko,  The  Dough- 
boy   7  

No.  3 — Bosko's  Soda  Foun- 
tain   

No.  4 — Bosko's  Fox  Hunt  

No.  5— Bosko  at  the  Zoo  

No.  6 — Battling  Bosko   

No.  7— Big  Hearted  Bosk*  

No.  8 — Bosko's    Party    7... May  7/32 

No.  9 — Bosko  and  Bruno   7  

No.  10 — Bosko  and  Honey  

MELODY  MASTER  8ERIES 

No.  3 — Darn  Tootln'   

Ruby  Weldoeft  &  Oreh. 

No.  4 — Horace    Heldt    and   8  

His  Famous  Californlans 

No.  5 — It's  a  Panle   I  reel  

Benny    Meroff   and  His 
Band 

No.  6 — Up  on  the  Farm   9... Apr.  23/32 

Henry  Santrey  and  His 
Band 

No.  7— Pie.  Pie,  Blackbird 

Eubie    Blake   and  Band  

Nina  Mae  McKinney 
MERRY  MELODIES 
SONG  CARTOONS 
No.  I — Smile,   Darn  Ya, 

Smile    I  reel  .-  

No.  2 — One   More  Time   I  reel  

No.  3 — Ya   Don't  Know... 

What  You're   Doln'   7  Dee.  5 

No.  4— Hlttin'    the  Trail 

for  Halleluiah  Land   7  Dee.  19 

No.  5 — Red   Headed   Baby   7..  

No.  6 — Pagan    Moon    7  

No.  7 — Freddie  the  Fresh- 
man   7... Mar.  12/32 

No.  8 — Crosby.  Columbo  and 

Vallee    7... Apr.  9/32 

No.  9 — Goopy  Gear   6. ..Apr.  30/32 

No.  10— It's  Got  Me  Again  

THE   NAGGERS  SERIES 
MR.  AND  MRS.  JACK 
NORWORTH 

The  Naggers  at  the  Opera  10... Feb.  13/32 

NEW  SERIES 

The  Naggers'  Anniversary   I  reel  

The  Naggers  at  the  Opera   I  reel  

The  Naggers  Go  Ritzy   I  reel  

Spreading  Sunshine   10... Apr.  23/32 

Movie  Dumb   I  reel  

Four  Wheels — No  Breaks   I  reel  

NOVELTIES 

Bigger  They  Are,  The   2  reels  

Prlnto  Carnero 

Gypsy  Caravan    I  reel  

Martlnelll 

Handy   Guy,   The   2  reels  

Earl  Sande 

Rhythms  of  a  Big  City   I  reel  

Season's  Greetings.  The   5  

Christmas  Special 


Title 


Rel.  Date 


7  Nov.  21 

7... Jan.  23/32 
7...  Mar.  5/32 
7... Feb.  8/32 
7...  Apr.  16/32 


.Dee.  19 


Minutes  Reviewed 
Running  Time 

Trip  to  Tibet,  A   i  reel  

Washington,  The  Man  and 

the  Capital   18  

Clarence  Whltehlll 
ONE-REEL  COMEDIES 
Baby  Face   

Victor  More 

Bitter   Half,   The   9. ..Fab.  13/32 

Ann  Codde 

Military   Post,  The  

Roberto  Guzman 
No-Account,  The   

Hardle-Hutehlson 
No  Questions  Asked  

Little  Billy 

Riding  Master,  The   0  Dee.  28 

Poodles  Hannaford 

Second  Childhood    7  Dei.  28 

Strong  Arm,  The  

Harrlngton-O'Neil 
Travel  Hogs    9  Nov.  21 

Hugh  Cameron-Dave  Chasen 
ORGAN  SONG-NATAS 
For  You    I  reel  

Organ- Vocal 

Say  a  Lltle  Prayer  far    Me.   I  reel  

Organ-Vocal 

When  Your  Lover  Has  Gone   ■  real  

Organ-Vocal 
JOE   PENNER  COMEDIES 

Moving  In    2  reels  

Rough  Sailing   16  

Stutterless   Romanee.   A   I  reel  

Where  Men  Are  Men   2  reels  

PEPPER  POT  SERIES 

No.  I— The  Eyes  Have  It  10  Dee.  12 

Edgar  Bergen 

No.   2— Thrills  af  Yesterday  

No.    3— Hot  News  Margie  

Marjorie  Beebe 

No.    4— High  School  Hoofer  10... Jan.  9/32 

Hal  Le  Roy 

No.  5 — Free  and  Easy  

Edgar  Bergen 

No.    6— Cigars,  Cigarettes   10... Mar.  26/32 

Marjorie  Beebe 

No.    7— The  Movie  Album  10... Mar.  26/32 

No.  8 — The  Wise  Quacker   9  

Novelty  with  cast  of  ducks 

No.    9— Remember  When    9... May  7/32 

No.  10 — Campus  Spirit,  The  9. ..May  21/32 

Douglas  Stanbur  and 

N.  Y.  U.  Glee  Club 
No.   II — Napoleon's  Bust  

Dan  Coleman-Ted  H using 

No.  12 — Featurettt   Movie  Album  

SPORTSLANT  SERIES- 
TED  HUSING 

No.  3    I  reel  

No.  4    9... Feb. 

No.  5    9... Feb. 

No.  6    9... Apr. 

N».  7   8... Apr. 

No.  8    I  reel  

No.  9    I  reel  

No.  10    I  reel  

S.  S.  VAN  DINE 
MYSTERY  SERIES 

(Donald  Meek-John  Hamilton) 

No.  I— The  Clyde  Mystery  21  Oct. 

No.  2.— The  Wall  Street  Mystery 

No.  2 — The  Week- End  Mystery 

No.  4  Symphony   Murder  Mystery 

No.  5 — Studio  Murder  Mystery 

No.  6 — Skull  Murder  Mys-  2  reels  

tery,  The   

No.  7 — The  Cole  Case  20... Apr.  23/32 

No.  8 — Murder  in  the 

Pullman    2  reels  

No.  9 — The    Side   Show  Mystery  

No.  10 — Campus    Mystery,  The   

No.  1 1 — Crane  Poison  Case,  The   

TWO-REEL  COMEDIES 
Dandy  and  the  Belle,  The  

Frank  McGiynn,  Jr.-Mary  Murray 
For  Two  Cents  J  una  9 

De  Wolf  Hoper 
Freshman  Love   

Ruth  Etting 

Old  Lace   

Ruth  Etting 

Polities   18...  Jan.  30/32 

George  Jessel 

Regular   Trouper,  A  

Ruth  Etting 
WAYNE  AND  WHITE  COMEDIES 

In  Your  Sombrero   7  Dee.  9 

Billy  Wayne 
WORLD  TRAVEL  TALKS— 
E.  M.  NEWMAN 
No.  I — Little   Journeys  to 

Great  Masters    I  reel  

No.  2 — Southern  India     9  

Ne.  3 — Road  to  Mandalay   I  reel  

No.  4 — Mediterranean  By- 
ways  -   9  

No.  5 — Javanese  Journeys    9  

No.  6 — Northern  India    I  reel  

No.  7 — Oberammergau    I  reel  

No.  8 — South  American 

Journeys    I  reel  

No.  9— Soviet  Russia    I  reel  

No.  10— Paris    Glimpses   I  reel  

No.  (I— Dear   Old    London   I  reel  

No.  12— When   In    Rome   I  reel  

No.  13— Berlin    Today   I  reel  


SERIALS 

UNIVERSAL 

(EACH  SERIAL  12  EPISODES  OF  TWO  REELS) 

Running  Time 

Title  Rel.  Date  Minutes  Reviewed 
Air  Mall  Mystery  Mar.  28/32  18... Apr.  16/32 

James  Flavin- Lucille  Browne  (each) 
Battling  with  Buffalo  BUI..  Nov.  28  

Tom  Tyler- Rex  Bell 
Danger  Island   Aug.  24  

Ken  Harlan-Lucllle  Browne 
Detective  Lloyd   Jan.  4/32  

lark  Lloyrt 

Heroes  of  the  West  June  20/32  

Noah    Beery,  Jr. 


20/32 
13/32 
16/32 
23/32 


Si 


...Oct.  3 
...Aug.  I 
Jan.  16/32 


WHAT  DOES  YOUR  PUBLIC 
KNOW  ABOUT  RAW  FILM? 

Nothing,  perhaps.  Yet,  whether  they're 
aware  of  it  or  not,  people  are  profoundly  in- 
fluenced by  the  photographic  quality  which  that 
film  gives  or  does  not  give  them  on  the  screen. 
It  may  mean  all  the  difference  between  a  pic- 
ture that  goes  its  quiet,  unprofitable  way  and 
one  that  becomes  the  talk  of  the  town. 

There's  no  need,  these  days,  to  run  the  risk 
of  sacrificing  photographic  quality.  Eastman 
Gray-backed  Super-sensitive  Negative,  with  its 
unmatched  qualities  and  its  never -failing  uni- 
formity, costs  no  more  than  other  films,  yet  it 
helps  substantially  to  head  the  picture  for  suc- 
cess. Wise  the  cameraman  who  uses  it... lucky 
the  exhibitor  who  runs  prints  made  from  it! 

EASTMAN  KODAK  COMPANY 


J.  E.  Brulatour,  Inc.,  Distributors 

New  York  Chicago  Hollywood 


Ac- 
cording to  a  Rialto  audience,  the 
number  got  over  great.  Running 
time,  7  minutes. 


"Oh,  How  I  Hate  To  Get 
Up  in  the  Morning" 

(Paramount) 
Dave  Fleischer  has  a  new  way  of 
introducing  his  screen  songs.  Two 
radio  personalities  lead  off  with  the 
sung,  which  is  followed  hy  cartoon 
scenes  of  camping  life.  Betty  Boop 
conies  in  for  a  shot  in  the  mess  hall 
and  she  guides  the  houncing  hall  for 
a  song.  The  short  ends  with  the 
radio  bovs  finishing  the  tune.  Ac- 
cording to  a  Rialto  audience,  the 
number  got  over  great.  Running 
time.  7  minutes. 


M .  P.  DAILY.  . 


THAT'S  THE 
WAY  WITH 


ALL  PARAMOUNT  SHORTS 


Good,  entertaining  short  subjects  are  as  essential  to  your  box  office  suc- 
cess as  are  good  features.  The  smart  fans  of  today  demand  high-quality 
entertainment  from  the  very  start  of  the  show  to  the  end.  Give  it  to  them 
and  they  come  back  smiling.  Meaningless,  unfunny  comedies  and  other 
"program- fillers"  that  are  just  so  much  film  send  them  away  disgruntled. 
Be  safe!  Show  PARAMOUNT  SHORT  FEATURES.  The  kind  of  enter- 
tainment that  gets  over  great  with  all  audiences. 


PARAMiUNT  SHS1RTS 


MOTION  PICTURE 

HERALD 

V  CONSOLIDATION  OF  EXHIBITORS  HERALD-WORLD  AND  MOTION  PICTURE  NEWS 


Uniting  Independent 
Buying  Power 

Allied  States  proposes  pledging  support 
to  independent  producers  if  they  will 
guarantee  sufficient  Class  A  product 

Exploitation 
Starts  at  Studio 

Several  producers  undertake  preparation 
of  up-to-the-minute  sales  ideas  while  pic- 
ture is  being  made 

Distributors  Offer 
Canada  New  Contract 

Standard  exhibition  agreement,  embody- 
ing several  5-5-5  and  Universal  contract 
clauses,  is  protested  by  independents 


i  Two  Sections  —  Section  One 


I    1fV7    Ttf      in  Entered  as  second-class  matter,  January  12,  1931.  at  the  Post  Office,  at  New  York,  N.  Y.,  under  the  act  of  March  3.  1879.  Pub- 

01.  IU/,  INO.  1U  lished  Weekly  by  Quigley  Publishing  Co.,  Inc.,  at  1790  Broadway,  New  York.  Subscription,  $3.00  a  year.  Single  copies,  25  cents. 


June  4,  1932 


Your  good  fortune 

and  Ours! 


says  N.  Y.  News*  Irene  Thire 

And  that  goes  for  you  too,  Mr.  Exhibitor!  Smart  showmci 
the  country  over  are  rushing  to  book  this  surprise  box  offie 
smash  of  the  season — as  every  New  York  reviewer  withou 
exception  raves  over  "Reserved  for  Ladies"  and  New  Yor 
Paramount  audiences  eat  it  up!  Just  what  you  need  to  keei 
your  patrons  happy  right  now! 


WARD 


AMERICAN 

"As  lovely  romantic  comedy  as 
the  screen  has  seen!" 

TIMES 

"Genuinely  refreshing,  intelli- 
gent fun!" 

MIRROR 

"An  amusing  talkie  .  .  .  cleverly 
written  .  .  .  intelligently  acted." 

HERALD-TRIBUNE 

"Leslie  Howard's  performance 
alone  worth  a  visit. " 


TELEGRAPH 

"You'll  like  Reserved/or  Ladies." 

SUN 

"Bright,  smart  dialogue." 

WORLD  TELEGRAM 

"One  of  the  most  thoroughly 
warming,  charming  pictures  in 
a  long  while  .  .  .  assuredly  worth 
your  attention  !" 

POST 

"Deft  and  lilting  comedy!" 


Alexander  Korda  productioi 
Story  by  Ernest  Vajda 
• 

GRAPHIC 

"Completely  fascinating  story— 
with  the  most  finished  actor  oi 
the  screen!" 

JOURNAL 

"Delightful  comedy — a  pictun 
you'll  enjoy!" 


PARAMOUNT 


WONDER  WHAT  AN 
M-G-M  AD  WRITER 
THINKS  ABOUT! 


"  That  slogan  of 
ours  is  r,'^,uD  E  1 


"I  see  the  bou,s  are 
qettinq   out  those 
he  Luxe  Announcement 

I  **;*m-  Pardon  me 
Books  aqam  r« 

if  I  seem  to  smile 


"Last  Sprincj  while  the  Hooey 
Season  was  on,  we 
let  the  other  folks 
write  the  promises  -  Wg 
made  the  deliveries  !" 


11  Ho-n"m'  n,iXYd°  rather 

be  telli^X^0^ 
Lot  D'esS.  •« 

.   •prosper  1 


«r  P£  \?  I  were 

u'LVor   I'd  colder 


theatre  r 

2d. 
pictures 


"The  demand  on  mq 
adjectives  has  been  terrific 
this  qear  with  pittures 
like  'Tarzan'  'Lettq  Lqnton 
'Hell  Divers'  and  ail  the 
other  hits  f" 


"I'm  qoinq  to  write  a  note  -        »  qj,  boq,I  just  qof  a  peek  df,a,v  4L  . 

. 1  Miss  Oret^  Garbo,  have  ^        h       p        w  , 

next  season  -  You've  qot  to       ^e///,*'  * 


c«8r  M,M„VoV»w»« 

just  see"  M    u       be  a 
H  «»  lu'erL  theatres  I 
tfe-»ver  *° 


hand  it  to  oor  Studio ,  Stars, 
Directors  etc  -  they're  GREAT ! " 


NEXT  WEEK  you'll  know  whether  you're  going 
to  stand  still — or  go  places — in  1933. 

NEXT  WEEK  you'll  hear  the  plans  of  the  one 
producer  whose  assurances  carry  the  weight 
of  past  performance. 

NEXT  WEEK  you'll  learn  about  1933  from  the 
company  you've  learned  to  count  on  in  1932. 

NEXT  WEEK  a  thousand  Rumors  of  great 
events  from  Warner  Bros,  and  First  National 
will  crystallize  into  exciting  Fact! 

NEXT  WEEK  you'll  hear  from  Headquarters! 

. . .  PREPARE  TO  READ  EVERY  WORD  OF  AN  AN- 
NOUNCEMENT THAT  WILL  UPSET  ALL  YOUR  OLD 
IDEAS  OF  PICTURE  PRODUCTION  AND  SELLING! 


©C1B  *5-^2* 

JUN  -3  1^32 


MOTION  PICTURE  HERALD 


Vol.  107,  No.  10 

June  4,  1932 

DISCOVERING  THE  EXHIBITOR! 

FROM  many  and  varied  positions  and  places  in  the  in- 
dustry we  are  getting  these  days  repeated  evidences  of 
a  new  awareness  on  the  part  of  the  "industry,"  meaning 
Broadway  and  home  offices,  that  there  is  a  motion  picture 
exhibitor  and  that  he  has  problems.  "Arbitration"  has  sud- 
denly taken  on  a  new  meaning,  in  the  discussions  of  executives 
of  distribution.  "Protection"  is  beginning  to  be  talked  of  as 
something  to  be  bought  and  paid  for  instead  of  as  a  favor  to 
favored  customers.  The  dictatorial  inflection  is  not  so  evident 
in  a  number  of  voices.  The  inter-dependency  of  all  of  the 
branches  of  the  industry  is  getting  recognition  in  a  degree 
that  never  obtained  before  in  the  world  of  the  motion  picture. 
Very  much  more  than  formerly  are  the  great  corporations  of 
the  industry  trying  to  do  a  good  job  of  taking  care  of  each 
of  their  sectors,  instead  of  operating  on  the  old  mad  hypothesis 
of  each  concern  that  it  would  try  to  do  all  of  the  business  all 
of  the  time.  Dreams  of  dominance  have  given  way  to  hopes 
for  a  healthy  existence.  Like  every  other  major  ordeal,  of  which 
the  industry  has  had  many,  this  one  already  brings  promise  of 
important  clarifications  and  progress  toward  the  greater  poise 
of  more  seasoned  industries. 

AAA 
FLOWERY  THOUGHTS 

NAME  values  are  off  a  bit  this  season  even  in  the  garden. 
The  "Mary  Pickford"  gladiolus,  originated  by  a  famous 
specialist  at  Goshen,  Indiana,  is  offered  at  a  mere  frac- 
tion of  its  introductory  price.  The  "Warren  G.  Harding" 
sweet  pea  is  just  another  pink  offered  in  mixtures  now,  and 
the  "Herbert  Hoover"  rose,  a  gold  and  cerise  Austrian  briar 
hybrid,  which  flamed  out  in  the  catalogues  at  five  dollars  a 
plant  last  year,  can  now  be  had  for  one  dollar — and  well 
potted,  too,  which  makes  it  a  bargain  even  if  you  don't  want  it. 

AAA 

WHOSE  WORLD  IS  THIS? 

SOMEWHAT  testily,  "The  Parents'  Magazine"  remarks  and 
makes  a  publicity  release  of  an  observation  that:  "Out 
of  161  feature  motion  pictures  now  being  shown  through- 
out the  United  States,  only  one-third  are  fit  for  children  from 
8  to  I  2  years  of  age  and  less  than  one-half  are  suitable  for 
adolescents  from  I  2  to  16  years  of  age,  according  to  reviews 
of  these  161  films  published  in  the  June  issue  of  The  Parents' 
Magazine.'  ..." 

While  offering  no  defense  for  any  part  of  the  product  which 
fairly  can  be  called  destructive  of  influence,  one  can  remark 
in  answer  to  "The  Parents'  Magazine"  that  it  should  not  be 
considered  the  obligation  of  the  motion  picture,  or  any  of 


the  other  arts,  to  make  any  larger  proportion  of  the  product 
into  fare  for  juveniles  and  adolescents.  This  magazine,  in- 
cidentally, makes  a  business  of  "picking  on  the  pictures"  for 
publicity  purposes. 

It  is  only  children  and  their  ever  zealous  mothers  in  moments 
of  special  zeal,  who  think  that  the  world  and  all  its  affairs 
should  be  run  exclusively  for  the  young.  Adults  should  have 
their  rights.  This  is  their  world,  today,  and  on  the  morrow  will 
belong  to  the  on-coming  crop  of  adults.  Doubtless  many 
grown-up  ideas,  on  the  screen  and  elsewhere,  make  too  heady 
a  mental  diet  for  the  youngsters.  The  same  exception  may 
be  taken  to  caviar,  leiderkranz  and  Indian  chutney.  But  parents 
eat  them  and  buy  oatmeal  for  the  young,  without  a  demand 
that  the  grocery  trade  be  limited  to  gruel  and  porridge 
materials. 

AAA 
LEGAL  STRABISMUS 

WHEN  Mr.  George  Z.  Medalie,  federal  attorney,  speak- 
ing at  the  Motion  Picture  Club,  observed  that  the  only 
romance  and  glamour  in  the  criminal  world  was  to  be 
found  on  the  screen  and  in  fiction  he  was,  of  course,  just 
another  lawyer  talking.  The  reporters  of  yesteryear  who  sat 
in  court  through  the  histrionics  of  William  Travers  Jerome, 
Martin  Littleton,  Charles  E.  Erbstein,  Clarence  Darrow,  and 
George  Gordon  Battle  and  Arthur  Train  know  better.  Not 
a  few  of  those  reporters  are  story  and  script  writers  today. 
Romance  is  in  the  eye  of  the  beholder.  Blackstone  wrote  no 
textbooks  on  glamour.  Prosecutors  require  in  their  business 
only  the  uglier  facts.  Criminals  are  none  the  less  people  and 
they  live  lives.  A  viewpoint  and  skill  with  words  can  make 
romance  of  most  any  life,  and  screen  material,  too. 

AAA 

RUSSIA  SHOWS  HOW! 

AFTER  all,  let  us  put  political  and  patriotic  prejudices 
aside  and  admit  that  Soviet  Russia  does  have  some 
valuable,  constructive  ideas.  Just  at  the  moment  we 
are  admiring  the  Soviet's  method  of  dealing  with  the  matter 
of  inefficiency  in  the  state  controlled  cinema  industry  over 
there.  A  motion  picture  director  who  indulges  in  graft,  or 
who  gets  out  of  alignment  with  the  prescribed  policies,  can 
be  sentenced  to  death  for  sabotage,  which  is  a  high  crime 
in  U.S.S.R.  Recently  an  art  director,  one  Leonidov,  was  given 
life  imprisonment,  along  with  two  associates,  for  producing 
pictures  which,  in  the  opinion  of  the  authorities,  distorted  the 
bolshevist  point  of  view.  What  might  we  not  do,  and  with 
pleasure,  to  some  of  the  lads  over  here  who  know  more  than 
the  exhibitor  and  his  customers  about  what  to  produce? 


MOTION  PICTURE  HERALD  MARTIN  QUIGLEY,  Editor-in-Chief  and  Publisher 

Incorporating  Exhibitor's  Herald,  founded  1915;  Motion  Picture  News,  founded  1913;  Moving  Picture  World,  founded  1907;  Motography,  founded  1909; 
The  Film  Index,  founded  1906.  Published  every  Thursday  by  Quigley  Publishing  Company,  1790  Broadway,  New  York  City,  Telephone  Circle  7-3100.  Martin  Quigley, 
Editor-in-Chief  and  Publisher;  Colvin  Brown,  Vice-President  and  General  Manager;  Terry  Ramsaye,  Editor;  Ernest  A.  Rovelstad,  Managing  Editor;  Chicago  office, 
407  South  Dearborn  street,  Edwin  S.  Clifford,  manager;  Hollywood  office,  Pacific  States  Life  Building,  Leo  Meehan,  manager;  London  office,  41  Redhill  Drive,  Edgware, 
London,  England,  W.  H.  Mooring,  representative;  Berlin  office,  Katharinstrasse  3,  Berlin-Halinsee,  Germany,  Hans  Tintner,  representative;  Paris  office,  1  Rue  Gabrielle, 
Paris  18°,  France,  Paul  Gordeaux,  representative;  Sydney  office,  102  Sussex  street,  Sydney,  Australia,  Cliff  Holt,  representative;  Mexico  City  office,  James  Lockhart, 
Apartado  269,  Mexico  City,  Mexico.  Member  Audit  Bureau  of  Circulations.  All  contents  copyright  1932  by  Quigley  Publishing  Company.  All  editorial  and 
business  correspondence  should  be  addressed  to  the  New  York  Office.  Better  Theatres  (with  which  The  Showman  is  incorporated),  devoted  to  the  construction, 
equipment  and  operation  of  theatres,  is  published  every  fourth  week  as  section  2  of  Motion  Picture  Herald.  Other  Quigley  Publications:  Motion  Picture  Daily, 
The  Hollywood  Herald,  The  Motion  Picture  Almanac,  published  annually,  and  The  Chicagoan. 


8 


MOTION    PICTURE  HERALD 


June    4,  1932 


PRODUCERS  SKIP  ENTIRE  GENERATION' 

—BERKELEY  (CAL.)  GAZETTE 


NO  MIDDLE-AGED 

All  producers  skip  an  entire  generation  in 
depicting  families,  says  a  urriter  in  a  French 
magazine,  according  to  the  following  com- 
ment in  the  GAZETTE  at  BERKELEY  in 
CALIFORNIA: 

A  writer  in  a  French  magazine  finds 
something  wrong  with  the  movies 
which  can  not  be  blamed  on  America 
and  which  is  not  confined  to  American 
pictures.  It  is  the  universal  habit  of 
presenting  nothing  but  aged  parents. 
Heroes  and  heroines  may  be  quite 
young,  but  their  fathers  and  mothers 
are  invariably  well  along  in  years,  and 
many  are  portrayed  as  pathetically  old 
and  frail. 

German,  French  and  English  films 
err  in  this  regard  as  much  as  our  own, 
the  writer  says.  All  the  producers 
skip  an  entire  generation  in  depicting 
families.  He  finds  the  habit  almost  as 
firmly  fixed  in  books  and  magazine 
fiction. 

Oddly  enough,  the  Frenchman 
blames  this  on  young  mothers  in  their 
twenties  who  "adopt  the  sedate  man- 
ners and  prim  bonnet  of  a  grand- 
mother." Obviously  he  does  not 
know  American  grandmothers.  They 
wear  smart  hats,  not  prim  bonnets. 
Mothers  in  their  twenties  in  this  day 
play  golf  and  bridge  and  are  rarely 
sedate. 

Is  it  not  more  likely  that  the  blame 
lies  with  the  authors  and  movie  pro- 
ducers who  look  backward  to  the  days 
of  chimney  corner  parents  instead  of 
looking  around  them  at  the  current 
models?  The  aged  parent  has  long 
been  a  type  in  many  forms  of  art. 
The  portrait  of  Whistler's  mother  may 
have  set  a  standard  difficult  to  out- 
grow. 

Or  is  it  merely  that  the  younger 
young  people  are,  the  more  aged  their 
parents  seem  to  them  ? 

V 

ARCHAIC 

Kansas'  64-year-old  Sunday  labor  laiv  is 
a  doddering  old  man  of  the  books  and 
should  undergo  some  major  surgery,  says  the 
CAPITAL  of  TOPEKA: 

Judge  Forrest's  decision  in  the  dis- 
trict court  at  Iola  throwing  out  of 
court  an  application  of  the  county  at- 
torney for  an  injunction  against  pic- 
ture shows  running  on  Sunday  will 
be  appealed  by  the  state  and  brings 
nearer  the  time  when  the  legislature 
will  be  compelled  to  revise  a  Sunday 
labor  law  now  of  64  years'  standing, 
but  either  not  enforced  or  else  en- 
forced with  prejudice  for  and  against 
various  activities.  It  is  a  law  em- 
barrassing as  well  to  courts  as  to 
prosecuting  officers. 

The  law  should  be  modernized.  It 
does  not  take  notice  of  social  and  eco- 


nomic changes  since  its  enactment  in 
1868  and  does  not  correspond  to 
present  living  conditions.  Perhaps  it 
is  as  embarrassing  and  difficult  to  the 
legislature  to  enact  a  workable  law  as 
it  is  to  prosecutors  and  courts  to  en- 
force the  present  statute,  but  statutes 
become  outdated,  and  this  is  one  of 
the  conspicuous  examples  of  outgrown 
laws. 

The  Attorney  General  seems  to  make 
a  forcible  point  in  his  appeal  from 
the  Allen  county  court,  which  may  be 
overruled  by  the  Supreme  Court, 
when  he  notes  that  the  court  is  limited 
in  its  action  to  the  individual  merits 
of  cases  brought  before  it.  Judge  For- 
rest refused  to  hear  the  case  on  the 
ground  that  the  county  prosecutor 
ignored  violations  by  others  than  the 
particular  defendant  in  this  case.  Log- 
ically, then,  the  court  would  refuse  to 
hear  any  case  until  all  violators  were 
brought  before  him  wholesale. 


This  IVeek 

Allied  states  would  support  independent 
studios  if  they'll  guarantee  pictures; 
proposal  will  be  discussed  at  convention  of 
Eastern  exhibitors  at  Atlantic  City,  June 
22,  23  and  24  Page  9 

New  Canadian  standard  exhibition  contract, 
adopted  by  distributors,  embodies  clauses 
of  5-5-5  and  Universal  instruments;  inde- 
pendent! protest  certain  provisions  Page  12 

What  is  your  vote  on  "Indecent"  as  proposed 
title  for  production  from  Flaubert's  story 
"Madame  Bovary?"  Motion  Picture 
Herald  asks  its  exhibitor  readers  to  ex- 
press their  opinions,  following  letter  from 
M.  H.  Hoffman,  producer,  to  Martin 
Quigley  Page  11 

Romance  in  crime — and  in  motion  pictures; 
District  attorney  compares  crime  figures  of 
real  life  with  the  industry's  version         Page  10 

Admission  tax  exemption  of  40  or  45  cents  is 
up  to  conferees  of  both  branches  of  Con- 
gress as  Senate  passes  budget  balancing 
measure  Page  13 

"The  Best  English  Picture" — A  discussion 
by  Martin  Quigley  of  "Reserved  for 
Ladies"  Page  15 

The  Broadway  stage — from  the  camera  eye; 


ninth  article  by  Benjamin  De  Casseres 

Page 

14 

Producers  start  exploitation  at  the  studios 

Page 

17 

FEATURES 

Editorial 

Page 

7 

What  the  Press  Says 

Page 

S 

The  Camera  Reports 

Page 

21 

Asides  and  Interludes 

Page 

25 

Selections — By  Rita  C.  McGoldrick 

Page 

26 

DEPARTMENTS 

Box  Office  Receipts 

Page 

42 

Showmen's  Reviews 

Page 

35 

Managers  Round  Table 

Page 

61 

Short  Features 

Page 

76 

Chicago 

Page 

76 

Stage  Attractions 

Page 

77 

Technological 

Page 

56 

Jenkins'  Colyum 

Page 

54 

Voice  of  the  Industry 

Page 

52 

The  Release  Chart 

Page 

SI 

Classified  Advertising 

Page 

75 

"MOB  IDEOLOGY" 

That  is  what  the  public  relations  en- 
deavor of  the  MPPDA  is  called  by  WILL- 
IAM ORTON  in  an  article  in  the  ATLAN- 
TIC MONTHLY.  Mr.  Orton,  professor  of 
economics  at  Smith  College,  Northampton, 
Mass.,  had  an  article  in  the  same  publica- 
tion in  June,  193 1,  in  which  he  opposed  Hays 
regulation  and  public  group  cooperation.  In 
the  current  article  he  demands  that  the 
"cinema  discover  something  to  say,  and  a 
way  of  saying  it,  uniquely  fitted  to  the  par- 
ticular means  of  expression."  He  thinks 
this  is  being  interfered  with  by  "the  mob 
ideology  {public  relations)  inculcated  by  the 
Hays  office  and  the  financial  interest."  Pro- 
fessor Orton  continues  as  follows: 

.  .  .  The  movie  industry  points  to 
the  pontifical  jurisdiction  of  the  Hays 
organization,  with  its  production  code 
of  negative  maxims  and  its  lists  of 
previewing  organizations  "endorsing" 
pictures  whose  one  claim  to  approval 
is  that  they  do  not  conflict  with  the 
prejudices  of  really  "nice"  people. 
What  more  could  anyone  want? 

Again,  the  first  thing  to  be  said  is 
that  morally  this  sort  of  morality  is 
not  enough.  Morality  of  this  nega- 
tive generalized  kind  needs  frequent 
and  vigorous  challenging  if  it  is  not 
to  degenerate  into  the  lukewarm 
messiness  of  people  who  never  indulge 
in  a  good  drink,  a  cold  bath,  or  an 
honest  quarrel.  All  it  amounts  to  is 
a  rude  procedure  for  assuring  that 
the  mass  of  people  shall  never  be 
startled  into  thinking  seriously.  .  .  . 
Bad  taste,  false  sentiment,  and  down- 
right vulgarity  abound  in  endorsed 
pictures — to  say  nothing  of  the  unen- 
dorsed pictures  which  go  merrily  on. 
The  one  stipulation  is  apparently  that 
the  cinema  shall  confirm  the  comfort- 
able conviction  that  mass  ideology  is 
the  best  of  all  possible  faiths.  .  .  .  The 
European  movie,  technically  inferior 
as  it  often  is  to  the  American,  is  far 
more  stimulating,  because  it  is  free 
both  to  deal  seriously  with  important 
social  issues  and  to  make  fun  of  things 
in  general — including  such  sacrosanct 
affairs  as  marriage  and  divorce. 

We  are  not  highbrow  ...  we  like 
our  Amos  'n'  Andy  .  .  .  visit  the  Bur- 
lesque on  a  bellyful  of  beer  and  sauer- 
kraut. .  .  .  But  even  from  the  com- 
mercial point  of  view  it  pays  better 
to  aim  high  than  to  aim  low.  The 
American  cinema  for  many  years  has 
based  its  policy  upon  the  appeal  to  the 
mob  mind.  .  .  . 

...  As  a  matter  of  fact,  the  industry 
has  produced  some  of  the  best  narra- 
tive films  ever  made  anywhere  within 
the  past  year  or  so.  But  it  has  gone 
on  so  long  advertising  bad  work  and 
good  work  alike  in  shrieking  superla- 
tives that  the  appeal  no  longer 
'registers.'  We  have  heard  it  all  so 
often  before.  .  .  . 


June    4,  1932 


MOTION    PICTURE  HERALD 


9 


ALLIED  TO  SUPPORT  INDEPENDENT 
STUDIOS  IF  THEY  GUARANTEE  FILMS 


Would  Pledge  Combined  Buy- 
ing Power  of  Independents  in 
Return  for  Sufficient  Class  A 
Pictures,  if  Convention  Agrees 

Allied  States  Association  promises  to 
voice  its  official  and  united  answer  to  pro- 
posed revolutionary  changes  in  distribution 
when  delegates  of  various  Allied  States 
units  assemble  in  Atlantic  City  on  June  22, 
23  and  24  for  a  "Conference  of  Independent 
Exhibitors  in  the  East."  A  principal  topic 
of  discussion  at  the  New  Jersey  conferences, 
according  to  a  communication  from  Allied 
headquarters  in  Washington,  "will  be  that 
of  marshaling  and  pledging  to  independent 
producers  of  motion  pictures  the  combined 
buying  power  of  the  independent  threatres 
of  the  United  States  in  return  for  an  under- 
taking by  such  producers  to  make  an  ade- 
quate number  of  high-grade  pictures,  includ- 
ing Class  A  pictures,  to  meet  the  needs  of 
the  independent  exhibitors." 

Most  important  of  the  changes  in  distri- 
bution recommended  in  recent  weeks  would 
be  to  release  Class  A  pictures  only  to  spe- 
cially designated  Class  A  theatres  and  to 
make  available  pictures  of  Class  B,  or  sec- 
ondary quality,  to  houses  placed  in  that 
category.  They  were  suggested  as  a  means 
of  alleviating  socalled  "ills"  and  "evils"  of 
the  industry,  particularly  the  abuses  of  pro- 
tection and  price  slashing.  There  has  been 
no  definite  indication  that  such  proposals 
would  be  adopted. 

Going  to  "Play  Safe" 

In  any  event,  Allied's  national  leaders  are 
going  to  "play  safe,"  although  they  claim 
that  "independent  theatre  owners  are  not 
disposed  to  be  unduly  disturbed  by  threat- 
ening changes  in  the  system  of  distributing." 
According  to  the  current  official  communi- 
cation from  Washington,  these  changes 
"would  deprive  the  small  subsequent-run 
houses  of  the  privilege  of  showing  the  best 
pictures,"  and  in  this  connection,  Allied 
chieftains  believe  that  inasmuch  as  "the  best 
defense  is  an  aggressive  offense,"  independent 
owners  "think  that  the  independent  theatres 
should  unite  on  some  plan  or  policy  which 
will  leave  them  in  the  undisturbed  posses- 
sion and  enjoyment  of  their  property  in  case 
any  of  these  threats  materialize." 

"Independent  exhibitors,"  the  Allied  bul- 
letin continues,  "point  out  that  last  year  in 
many  territories  they  'laid  off'  the  product 
of  certain  of  the  companies  involved  in  the 
present  propaganda,  and  turned  to  indepen- 
dent producers  without  committing  suicide. 
With  an  assured  outlet  in  thousands  of  in- 
dependent houses  where  they  would  supplant 
the  big  companies  which  still  enjoy  the 
cream  of  the  business,  it  is  believed  that  the 
independent  producers  could  improve  the 
quality  of  their  product  to  a  point  where  the 
loss  of  the  product  of  the  theatre-owning 
producers  would  not  be  fatal." 

"The  threatened  withdrawal  of  product, 
if  in  earnest,  means  the  final  elimination  of 
all  independent  houses,"  the  bulletin  con- 
cludes. 

The  Atlantic  City  gathering  will  also  dis- 


cuss and  hear  reports  on  and  "consider  leg- 
islative problems,  quantity  and  quality  of 
product,  sales  policies,  theatre  operation  and 
other  subjects"  of  interest  and  importance 
to  the  theatre  operator. 

In  further  discussions  of  the  forthcoming 
conference,  Allied  leaders  also  let  it  be 
known  that  "the  question  will  be  considered 
whether  Allied  should  abandon  her  present 
policy  and  sponsor  legislation  similar  to  that 
passed  in  Canada  and  embodied  in  the  Dill 
bill  to  put  the  American  Society  (of  com- 
posers, authors  and  publishers)  out  of  busi- 
ness as  a  combination  in  restraint  of  trade." 
Allied  refers  to  recent  activities  in  connec- 
tion with  proposed  new  Federal  legislation 
governing  the  copyright  law,  which  em- 
braces holdovers  and  the  payment  of  fees  on 
copyrighted  music. 

"F.  C.  Mills,  of  the  American  Society," 
according  to  Allied,  "has  been  making  big 
talk  to  the  effect  that  the  society,  under 
Allied  amendments,  will  charge  the  pro- 
ducers more  for  the  use  of  copyrighted  mu- 
sic than  the  society  now  collects  through  the 
seat  tax,  and  that  these  increased  charges 
will  be  passed  on  to  the  exhibitors." 

"This,"  continues  Allied,  "is  the  bunk, 
since  if  it  were  true,  Mr.  Mills,  who  is  no 
philanthropist,  would  be  the  first  to  favor 
these  amendments.  Since  Mills'  attitude  to- 
wards Allied's  reasonable  proposals  is  so 
antagonistic,  and  he  has  chosen  to  be  so 
offensive  in  his  utterances,  Allied  will  have 
to  consider  whether  in  exercising  such  mod- 
eration she  has  been  wholly  fair  to  the  in- 
dependent theatre  owners." 

The  Allied  officials  claim  that  the  Atlantic 
City  conference  "will  also  consider  a  cam- 
paign to  call  freely  on  the  public  domain  for 
incidental  music  in  talking  pictures  and  to 
specially  employ  writers  and  musicians  for 
songs  and  music  in  musical  pictures,  so  as 
to  free  the  motion  picture  industry  of  the 
necessity  of  supporting  Mr.  Mills  in  the 
manner  to  which  he  has  become  accus- 
tomed." 

F.  C.  Mills'  Statement 

Allied's  foregoing  remarks  regarding  in- 
creased music  charges  being  passed  on  to 
exhibitors  follow  publication  in  Motion 
Picture  Herald,  last  issue,  of  an  interview 
with  Mr.  Mills,  who  said  in  part : 

"It  is  perfectly  stupid  of  exhibitor  leaders 
to  say  that  exhibitors  would  not  have  to  pay 
a  music  tax  if  the  proposed  legislation  is  en- 
acted. Not  only  will  the  exhibitor  have  to  pay, 
but  he  will  be  obliged  to  pay  more  than  ever. 
The  present  tax  of  10  cents  per  seat  per  year, 
which  has  remained  the  same  since  1914  de- 
spite the  ever-increasing  catalogue  of  the 
American  Society,  assesses  a  1,000-seat  thea- 
tre only  about  30  cents  per  day.  The  exhibitor 
knows  what  this  tax  is  for  and  exactly  how 
much  it  should  be. 

"Now  Allied  proposes  an  amendment  which 
would  license  producers  to  perform,  as  well 
as  record,  copyrighted  music.  Thus,  by  paying 
the  comparatively  modest  music  tax  the  pro- 
ducer becomes  the  performing  licensee.  Re- 
calling how  producers  pyramided  the  costs  of 
music  recording  licenses  under  the  guise  of 
score  charges  so  that  exhibitors  now  pay  sub- 
stantially more  than  the  cost  to  a  producer  of 
a  synchronizing  license,  it  will  be  interesting 
to  observe,  in  the  event  this  legislation  is  en- 


Conference  of  Eastern  Exhib- 
itors Called  by  Allied  for 
Atlantic  City,  June  22,  23,  24; 
Will  Discuss  Distribution 


acted,  whether  the  present  seat  taxes  are  very 
substantially  increased. 

"I  consider  that  Allied  has  done  a  poor  ser- 
vice indeed  for  exhibitors  in  sponsoring  the 
music  tax  amendment,  and  I  am  satisfied  that 
if  it  is  enacted  the  future  will  demonstrate  that 
it  has  actually  been  a  'dis-service,'  for  it  is  cer- 
tainly worse  than'  no  service  at  all." 

Answers  Allied  Proposal 

With  regards  Allied's  proposal  to  take 
action  on  "a  campaign  to  call  freely  on  the 
public  domain  for  incidental  music  in  talk- 
ing pictures,"  Mills  said :  "That's  great: ; 
they  should  have  done  that  years  ago.  I 
will  help  them  to  do  this ;  I  will  help  them 
to  line  up  song  writers.  The  public  domain 
offers  tremendous  possibilities." 

In  commenting  on  Allied's  plan  to  "spon- 
sor litigation  similar  to  that  passed  in  Can- 
ada, and  embodied  in  the  Dill  bill,  to  put 
the  American  Society  out  of  business  as  a 
combination  in  restraint  of  trade,"  Mr.  Mills 
said  "they  don't  know  what  they're  talking 
about." 

"In  the  first  place,"  he  declared,  "there  is 
nothing  mentioning  'restraint  of  trade'  in 
the  Canadian  legislation.  It  merely  compels 
the  author  to  file  a  list  of  his  works  and 
the  fee  which  he  will  charge  for  the  use  of 
each.  Because  of  the  volume  of  works  of 
members  of  the  American  Society,  we  did 
not  file  such  a  record  until  early  this  week, 
when  I  sent  to  Canada,  after  many  months 
of  compilation,  a  complete  catalogue  of  the 
works  of  our  members." 

"The  Dill  bill  already  has  been  intro- 
duced in  the  Senate,"  said  Mr.  Mills,  "and 
we  have  not  raised  a  hand  to  stop  it.  Mem- 
bers in  America  of  our  Society  do  furnish 
the  government,  at  its  Copyright  Office,  with 
the  titles  of  works  to  comply  with  regis- 
tration requisites.  And  if  a  bill  similar  to 
the  Canadian  measure  was  passed  in  the 
United  States,  we  would  merely  be  com- 
pelled to  append  a  record  of  the  fees  which 
are  charged  for  the  use  of  each." 

Allied  Proposals  Up  Again 

Early  in  May,  leaders  of  Allied  decided  to 
call  the  Atlantic  City  conference  to  discuss 
film  buying  problems  and  their  relationship 
with  distributors  and  to  theatre  operation, 
in  view  of  the  proximity  of  the  new  sales 
season  of  1932-33.  The  meeting  is  an  out- 
growth of  a  national  board  of  directors'  ses- 
sion held  in  Chicago  on  April  28  and  29. 


Agree  to  Drop  Dual  Bills 

Eighty  per  cent  of  the  Detroit  indepen- 
dent theatre  owners  have  signed  the  Allied 
States'  agreement  to  discard  the  double  fea- 
ture policy  after  July  1,  according  to  H.  M. 
Richey,  general  manager  of  the  Michigan 
unit  of  the  national  organization.  It  is  as 
yet  uncertain  whether  or  not  Publix  will 
fall  in  line. 


10 


MOTION    PICTURE  HERALD 


June    4,  1932 


ROMANCE  IN  CRIME-AND  IN  PICTURES 

District  Attorney  Compares 
Crime  Figures  of  Real  Life 
With    the    Industry's  Version 


"Romanticizing  crime  in  motion  pictures 
has  in  it  an  element  that  is  immoral  from 
the  public  viewpoint." 

This  observation  is  the  summation  of 
remarks  made  on  Tuesday  by  George  Z. 
Medalie,  United  States  district  attorney,  at 
the  seventh  weekly  session  of  the  New 
York  Motion  Picture  Club  Forum. 

"I  attend  motion  pictures,"  said  the  prose- 
cutor, "and  I  suppose  it  is  a  good  thing 
for  the  motion  picture  industry  to  present 
a  district  attorney  to  the  public.  I  attend 
pictures  particularly  of  crime  and  enforce- 
ment because  from  them  I  am  certain  to 
get  new  ideas."  With  this  remark  Mr. 
Medalie  introduced  his  interpretation  of 
crime  as  it  really  exists  in  every-day  life 
compared  with  what  he  called  the  "roman- 
tic" version  as  depicted  by  motion  pictures. 

A  Difficult  Role 

"The  district  attorney  that  you  present 
to  the  public  is  something  of  a  very  cou- 
rageous and  romantic  character  who  is  en- 
forcing the  law  because  of  a  very  amorous 
inclination  on  his  part  which  cannot  be 
realized  unless  he  'bucks'  the  gang,"  he 
said.  "It  is  rather  difficult  for  me  to  fit 
a  role  of  this  kind,  having  been  married 
for  almost  a  generation  and  being  quite 
satisfied  with  the  arrangement." 

Headed  by  Gabriel  L.  Hess,  general  coun- 
sel of  the  MPPDA,  and  by  Louis  L.  Nizer, 
attorney  for  the  New  York  Film  Board  of 
Trade  and  master  of  ceremonies  at  the  Club 
Forum,  many  of  the  industry's  legal  chiefs 
attended  the  session  to  hear  Mr.  Medalie 
talk  of  the  treatment  of  crime  in  film. 

"In  the  occasional  criminal  case  that 
came  to  me  in  private  practice  before  I 
assumed  the  duties  of  United  States  district 
attorney,"  he  continued,  "I  did  not  have  a 
spectacular  figure  to  deal  with  except  on 
rather  rare  occasions.  Having  developed 
something  of  a  commercial  interest — that  is, 


a  desire  to  be  paid  for  my  services — I  did 
not  accept  all  cases  that  came  to  me  and 
strange  to  say,  I  found  that,  of  course  with 
rare  exceptions,  the  only  people  who  were 
charged  with  crime  who  could  pay  substan- 
tial fees  were  persons  under  indictment  who 
ordinarily  before  the  filing  of  the  indict- 
ment were  perfectly  reputable  business  men. 
The  romantic  figure  of  the  screen,  of  the 
tabloid  and  of  the  detective  magazine,  is  a 
figure  I  never  met,"  he  said. 

"I  remember,  over  20  years  ago,  having 
the  pleasure  quite  frequently,  as  a  very 
young  assistant  district  attorney  of  this 
county,  of  trying  cases  before  a  very  dis- 
tinguished criminal  judge  and  when  he  and 
I  put  our  heads  together  and  compared 
notes,  we  found  that  we  were  dealing  with 
a  character  that  is  far  from  the  romantic, 
one  who  is  quite  cheap  and  tawdry  and  a 
menace  to  society  only  because  of  the  par- 
ticular things  he  did  and  not  because  of  the 
supposedly  gigantic  organization  that  he  is 
supposed  to  represent. 

"Of  course,  you  get  over  to  the  public 
exactly  what  the  public  wants.  The  public 
wants  definitely  big  crime  controlled  by  a 
powerful  syndicate  that  also  controls  poli- 
tics and  it  is  always  necessary  that  some  big 
politician  be  connected.  Up  to  date,  I  have 
not  succeeded  in  finding  a  big  politician 
in  back  of  the  dope  industry.  I  find  that 
they  are  a  lot  of  cheap  thieves.  Their 
word  is  no  good — they  haven't  any  honor 
among  thieves  and  they  terrorize  each  other 
more  or  less.  They  make  some  money : 
some  are  able  to  live  fairly  well — most  of 
them  do  not.  They  make  enough  money 
to  be  able  to  place  something  at  the  race- 
track and  g'ambling  house  and  in  speak- 
easies and  now  and  then  upon  a  favorite 
of  the  opposite  sex.  Usually  they  do  not 
last  long.  Their  ramifications  are  not  as 
complex  as  is  generally  supposed  and  al- 
most always  somebody  knows  what  they 


are  doing  and  is  usually  close  enough  on 
the  trail. 

"If  you  present  a  picture  of  that  soi% 
you  would  hardly  please  your  public,  so 
I  most  heartily  sympathize  with  you.  Ro- 
manticizing crime  in  any  form,  however, 
as  to  the  adventurous  life,  or  as  to  the 
profits  or  the  pleasures,  of  course,  has  in 
it  an  element  that  is  immoral  from  the 
public  viewpoint. 

"I  did  not  come  here  to  preach  motion 
pictures  or  how  they  ought  to  be  done. 
Personally,  I  believe  that  when  you  write 
fiction  you  should  write  fiction.  We  should 
not  go  to  a  motion  picture  that  represented 
the  narcotic  traffic  in  its  true  aspect  be- 
cause if  we  did,  it  would  not  be  interesting. 

"Sometimes  the  situation,  from  a  public 
viewpoint,  develops  where  a  common,  or- 
dinary, cheap  criminal  is  presented  to  the 
public  mind  as  being  a  heroic  figure.  So 
much  so,  that  he  becomes  a  danger. 

"For  example,  about  a  year  ago  there 
was  an  ordinary  cheap  bootlegger  trying  to 
break  in  on  a  local  up-state  beer  'racket.' 
He  had  got  himself  so  glorified  that  just 
for  arranging  to  sell  beer,  he  was  con- 
victed and  given  a  four-year  sentence 
where  ordinarily  the  average  offender  gets 
off  with  a  three  months',  six  months',  or 
one  year's  sentence."  Later  he  was  shot 
down.* 

Generally,  said  Mr.  Medalie,  the  crime 
hero  is  nothing  short  of  a  cheap  criminal 
and  in  his  opinion  crime  life  is  unromantic 
and  tawdy.  If  crime  was  depicted  in  films 
in  its  true  light,  pictures  of  this  type  would 
have  little  appeal  to  the  public,  he  declared. 

Following  District  Attorney  Medalie, 
T.C.T.  Crain,  who  occupies  a  similar  posi- 
tion for  the  New  York  County  govern- 
ment, discussed  crime  in  general  and  the 
part  which  the  motion  picture  plays,  and 
should  play,  in  educating  the  public. 

"Legs  Diamond. 


Coldstone  Demands 
A  Union  Settlement 

Phil  Goldstone,  one  of  the  principal 
backers  of  independent  producers  in  Amer- 
ica, has  terminated  all  financial  backing  of 
independent  productions  pending  the  ad- 
justment of  wage  disputes  between  IATSE 
locals  on  the  Coast  and  independents. 

Mr.  Goldstone  this  week  cancelled  financ- 
ing arrangements  which  had  been  made  for 
two  independent  productions  already  in 
preparation,  and  issued  an  ultimatum  to  the 
effect  that  he  would  advance  no  more 
money  until  the  studio  labor  unions  are 
able  "to  see  his  side"  of  the  current  dis- 
pute. Mr.  Goldstone's  existing  contracts 
with  independent  producers  will  be  fulfilled, 
he  added,  but  no  new  ones  will  be  made 
until  the  labor  situation  has  been  satis- 
factorily adjusted. 

IATSE  locals  were  refused  a  wage  in- 


crease last  week  by  the  Independent  Pro- 
ducers Association  on  the  grounds  that  the 
demand  is  made  at  an  inopportune  time 
and  is  discriminatory  against  independent 
producers.  The  studio  labor  organizations, 
however,  did  not  withdraw  their  demands. 

"The  unions,"  Mr.  Goldstone  said,  "ap- 
parently do  not  care  whether  producers  are 
able  to  make  a  profit  on  their  pictures  or 
not.  All  they  are  interested  in  is  getting 
their  wages.  When  union  studio  employees 
are  ready  to  cooperate  in  cutting  down 
costs,  we  can  come  to  an  agreement." 

The  withdrawal  of  Mr.  Goldstone  from 
financing  activities  would  seriously  disrupt 
independent  production  on  the  Coast,  as  he 
has  been  identified,  financially,  with  a  ma- 
jority of  the  independent  producing  units 
in  Hollywood. 

Mr.  Goldstone  advocated  a  25  per  cent 
cut  in  the  release  schedules  of  independents, 
at  the  last  meeting  of  the  Independent  Mo- 
tion Picture  Producers'  Association.  A 
resolution  was  adopted  urging  a  campaign 
to  that  end. 


Owners  to  Discuss 
General  Problems 

Various  problems  confronting  the  exhibi- 
tor will  be  discussed  by  speakers  and  in 
open  forum,  during  the  annual  convention 
of  the  Rocky  Mountain  Theatre  Owners 
Association  at  the  Brown  Palace  Hotel, 
Denver,  June  7,  8.  Harry  Huffman,  presi- 
dent will  preside  at  the  two-day  conference 
of  the  exhibitors. 

Among  the  subjects  to  be  discussed  will 
be  block  booking,  double  bills,  percentage 
checking,  zon-ing,  theatre  management,  an- 
alysis of  new  product,  public  relations,  ad- 
vertising and  exploitation.  R.  J.  Morrison 
of  the  Denver  Film  Board  of  Trade  will  be 
one  of  the  principal  speakers.  Election  of 
officers  for  the  coming  year  will  occupy 
the  final  session  of  the  convention.  Mr. 
Huffman  is  expected  to  be  re-elected. 


June    4,    193  2 


MOTION    PICTURE  HERALD 


Chicago  Exhibitors 
To  Act  on  Proposed 
Summer  Shutdown 

At  a  meeting  called  for  next  week  in 
Chicago  by  Aaron  Saperstein,  head  of  Al- 
lied in  Illinois,  definite  action  is  expected 
as  to  what  Chicago  exhibitors  will  do  on  a 
proposal  to  close  during  the  summer.  Com- 
ment and  discussions  to  date  center  around 
a  plan  to  close  for  two  months,  beginning 
July  1.  The  Saperstein  meeting  is  expected 
to  establish  the  policy  which  Allied  mem- 
bers will  pursue. 

Balaban  &  Katz  announced  that  no  further 
closings  are  contemplated;  McVickers, 
which  closed  Monday,  and  the  Paradise, 
closing  June  9,  will  reopen  as  soon  as  new 
season's  product  becomes  available. 

Coston  offices  said  no  order  has  been  re- 
ceived for  closing  of  Warner  houses  in  Chi- 
cago, but  Coston  anticipates  where  two  or 
more  houses  operate  in  outside  towns  only, 
one  will  be  closed.  Any  discussions  he  has 
had  with  B.  &  K.,  Coston  says,  have  been 
purely  to  arrive  at  some  solution  for  better 
business  rather  than  to  close  houses. 

Closings  for  the  summer  would  give  ex- 
hibitors and  distributors  an  opportunity  to 
iron  out  the  knotty  release  problem  brought 
about  by  wholesale  admission  cuts  in  the 
territory.  Reclassification  of  all  houses  with 
the  price  scale  as  the  dominating  feature  of 
release  week  is  seen  as  inevitable. 


Youngclaus  Ruling 
Is  Expected  Soon 

A  decision  in  the  Youngclaus  suit  against 
large  distributors,  the  MPPDA,  and  cir- 
cuit theatre  organizations,  is  expected  soon, 
following  the  filing  last  week  of  final  briefs 
in  the  action.  June  1  had  been  designated 
by  the  court  as  the  final  date  on  which  the 
litigants  could  file  the  briefs. 

The  case,  which  was  heard  in  federal 
court  at  Lincoln,  Nebraska,  last  month,  is 
expected  to  set  a  precedent  in  the  industry 
as  it  comprises  the  first  federal  test  of  the 
legality  of  zoning  schedules. 


Universal  To  Release  "Igloo" 
Depicting  Life  of  Eskimo  Tribe 

Universal  will  distribute  "Igloo,"  photo- 
graphed last  summer  on  the  Arctic  Sea  at 
the  topmost  point  on  the  North  American 
Continent.  It  details  the  struggle  of  an  Es- 
kimo tribe  faced  with  starvation. 

"Igloo"  was  the  result  of  a  film  expedi- 
tion to  the  topmost  crest  of  the  continent 
fostered  by  Edward  Small,  who  Wednesday 
signed  a  contract  with  Universal  to  release 
it.  It  was  planned  and  undertaken  by  Ew- 
ing  Scott,  Hollywood  cameraman, 


Denials  Filed  in  $175,000 

Suits  in  Pathe  Studio  Fire 

General  denials  were  filed  in  the  New 
York  State  Supreme  Court  Wednesday  to 
two  suits  aggregating  $175,000  damages 
brought  by  Carl  Edouarde  and  Gustave 
Schult  for  alleged  personal  injuries  received 
in  the  fire  at  the  Pathe  Sound  Studios  in 
upper  Manhattan  on  Dec.  10,  1929.  The 
denials  were  made  by  counsel  for  Man- 
hattan Studios,  Inc.,  one  of  the  defendants. 


WHAT  IS  YOUR 
VOTE  ON 
"INDECENT"? 

J  Every  honestly  held  opinion  and  idea  in  the  world  of  the  motion 
picture  is  entitled  to  trial  by  "a  jury  of  its  peers."  That  is  what 
Motion  Picture  Herald  hereby  asks  of  its  motion  picture  exhib- 
itor readers,  as  a  jury  in  judgment  on  the  propriety  and  value  of  the 
proposed  title  "Indecent"  for  Mr.  M.  H.  Hoffman's  production  of 
Flaubert's  story,  "Madame  Bovary." 

5  Mr.  Martin  Quigley,  publisher  and  editor-in-chief,  has  expressed 
his  opinion  to  Mr.  Hoffman,  and,  in  the  letter  herewith  presented, 
the  producer  sets  forth  his  attitude: 

My  dear  Mr.  Quigley: 

You  have  expressed  your  objections  to  the  use  of  the  title  "INDECENT" 
as  a  substitute  title  for  "MADAM E  BOVARY,"  which  we  are  producing. 
Miss  Louella  Parsons  has  done  likewise.  I  respect  your  opinions.  At  the 
same  time,  quite  a  number  of  exchangemen  and  exhibitors  expressed  a 
preference  for  this  title. 

I  have  been  producing  and  distributing  motion  pictures  for  twenty-two 
years,  and  I  have  never  knowingly  done  anything  detrimental  or  what  one 
would  describe  as  in  bad  taste  to  this  industry  of  ours.  I  don't  want  to 
begin  at  this  late  stage,  and  wheri  we  can  least  afford  it. 

Your  publications  are  the  most  widely  read  and  cover  not  only  every 
exhibitor  but  every  branch  of  the  business. 

Would  you  care  to  use  your  columns  to  get  the  consensus  of  opinion 
from  the  exhibitors  on  the  proposed  title? 

It  is  quite  satisfactory  to  me  that  you  even  ask  the  question  whether 
their  immediate  profits  on  a  title,  which  may  be  considered  too  sensational 
by  certain  classes,  of  people,  may  not  prove  unprofitable  in  the  long  run.  In 
doing  that,  however,  I  would  appreciate  if  you  will  make  it  quite  clear  that 
the  picture  itself  could  by  no  means  be  objectionable  to  anybody,  since 
it  is  based  on  a  well-known  stage  classic  by  Gustave  Flaubert,  a  great  play- 
wright. You  can  readily  appreciate  that  if  we  gave  the  impression  that  the 
subject  matter  of  the  picture  as  well  as  the  title  is  objectionable,  my 
desire  to  cooperate  and  do  what  is  right  would  prove  fatal  to  my  produc- 
tion and  my  investment. 

Thanking  you  in  advance  for  your  cooperation,  I  am,  with  kindest 
personal  regards, 


Sin 


cerely  yours, 


5  Exhibitor  readers  are  invited  to  express  their  opinions  relating  to 
the  title  "Indecent,"  in  letters  addressed  to  either: 
MR.  M.  H.  HOFFMAN 

ALLIED  PICTURES  CORPORATION, 

5360  MELROSE  AVENUE,  HOLLYWOOD,  CAL. 

or — 

THE  EDITOR 

MOTION  PICTURE  HERALD, 

1790  BROADWAY,  NEW  YORK  CITY 


12 


MOTION    PICTURE  HERALD 


June    4,  1932 


NEW  CANADA  CONTRACT  EMBODIES 
CLAUSES  OF  5-5-5  AND  UNIVERSAL 


Standard  Exhibition  Contract 
Effective  for  One  Year;  Inde- 
pendents of  Quebec  and 
Ontario  Protest  Provisions 


By  W.  M.  GLADISH,  Toronto 

Almost  out  of  the  blue  sky  came  the  an- 
nouncement last  week  that  the  distributor 
members  of  the  association  known  as  the 
Motion  Picture  Distributors  and  Exhibitors 
of  Canada,  Toronto,  of  which  Col.  John  A. 
Cooper  is  president,  had  adopted  the 
"Canadian  License  Agreement,"  consisting 
of  20  numbered  articles  providing  the  terms 
of  the  standard  exhibition  contract  to  be 
effective  throughout  Canada  for  one  year 
starting  June  1,  1932. 

1  he  new  arbitration  clauses  in  the  con- 
tract were  adopted  Wednesday  by  the 
Toronto  Film  Board  of  Trade. 

For  many  weeks,  conferences  on  the  new 
standard  contract  had  been  in  progress  be- 
tween representatives  of  the  distributor  or- 
ganization and  of  five  provincial  associa- 
tions of  independent  exhibitors,  namely, 
Ontario,  Quebec,  Manitoba,  Saskatchewan 
and  British  Columbia.  Many  points  were 
discussed  and  the  original  form  of  the 
agreement  contained  an  introduction  listing 
these  independent  associations  as  agreeing 
to  the  terms.  The  first  rift  took  place, 
however,  when  the  Quebec  Allied  Theatrical 
Industries,  representing  the  Quebec  inde- 
pendents, withdrew.  Several  questions 
were  raised  by  the  Allied  Exhibitors  of 
Ontario  as  well,  it  is  said,  and  the  outcome 
has  been  that  the  final  agreement  does  not 
mention  the  independent  associations  and 
the  introduction  reads  that  the  "Canadian 
License  Agreement"  contains  all  of  the  20 
articles  filed  with  the  Motion  Picture  Dis- 
tributors and  Exhibitors  of  Canada.  In 
other  words,  the  agreement  has  been 
adopted  by  the  distributors  who  have  been 
and  are  now  printing  new  contract  forms 
under  its  terms. 

5-5-5  and  "U"  Provisions  Included 

The  agreement  embodies  various  new 
features,  including  clauses  which  were  taken 
largely  from  proposals  under  the  so-called 
5-5-5  contract  drawn  up  in  the  United 
States,  as  well  as  one  or  two  details  drawn 
from  Universal's  new  contract  which  re- 
cently was  made  public  in  the  United 
States. 

Some  discussion  arose  over  the  tax 
clause  in  the  Canadian  agreement  but  this 
has  been  included  in  the  final  document. 
This  clause,  which  had  been  incorporated  in 
previous  contracts  and  is.  therefore,  not 
new.  provides  that  any  new  fees  or  taxes 
affecting  the  distributors  are  to  be  passed 
on  to  the  exhibitors 

Exception  was  also  taken  by  Ontario  Al- 
lied, it  is  said,  to  the  "Acceptance  of  Ap- 
plication" clause  which  had  been  drawn 
from  the  Universal  contract  in  the  United 
States.    A  new  paragraph  reads : 

"The  distributor  agrees  that  until  such  ap- 


plication shall  have  been  finally  acted  upon  by 
the  proper  official  of  the  distributor  it  will  not 
negotiate  with  any  other  exhibitor  in  the  ex- 
hibitor's competitive  area  for  the  same  run  of 
the  motion  pictures  covered  by  this  agreement. 
The  exhibitor  agrees  that,  in  consideration  of 
the  foregoing,  this  offer  and  application  shall 
remain  binding  upon  the  exhibitor  and  will  not 
be  withdrawn  by  the  exhibitor  until  20  days 
shall  have  elapsed  from  the  date  of  this  ap- 
plication." 

It  has  been  explained  that  this  provision 
really  works  both  ways  for  the  exhibitor 
and  distributor  because  it  prevents  the 
salesman  from  using  the  one  acceptance  as 
a  lever  to  obtain  business  from  a  competi- 
tive exhibitor  and  likewise  prevents  the  ex- 
hibitor from  withdrawing  his  application 
within  20  days  through  possible  negotia- 
tions with  a  rival  exchange. 

Must  Advise  of  Substitutions 

A  new  feature  under  the  heading  of  "De- 
scription and  Titles  of  Photoplays,"  govern- 
ing substitution,  compels  the  distributor  to 
advise  the  exhibitor  of  any  substituted  pic- 
ture in  the  notice  of  availability  and,  un- 
less otherwise  provided  for  in  the  schedule, 
the  playing  of  such  substitution  is  at  the 
exhibitor's  option. 

A  new  detail  of  the  arbitration  clause  is 
the  inclusion  of  the  actual  statement  that 
the  parties  have  the  right  of  appeal  under 
the  Arbitration  Act,  if  any,  in  force  in  the 
province  in  which  the  arbitration  takes 
place,  otherwise  the  award  is  to  be  accepted 
as  conclusive. 

Ontario  Allied  raised  an  objection,  it  is 
said,  to  the  employment  of  a  local  checker, 
such  as  the  banker  or  other  resident,  for  a 
percentage  booking  but  this  is  not  stated 
in  the  agreement.  At  the  same  time  it  is 
stipulated  that  the  distributor  will  treat  any 
obtained  information  as  confidential  except 
in  any  arbitration  proceedings  or  litigation. 

The  agreement  has  a  new  roadshow 
clause  which  limits  a  distributor  to  two 
roadshows  yearly  and  entitles  the  exhibitor 
to  cancel  one  other  feature  for  one  that  is 
roadshown  if  the  latter  is  included  in  the 
contract.  This  can  be  done  only,  however, 
if  the  exhibitor  gives  written  notice  to  such 
effect  to  the  distributor  not  later  than  14 
days  before  the  date  fixed  for  the  exhibition 
of  such  other  excepted  picture. 

Under  the  heading  of  "License,"  the  so- 
called  sound  clause,  which  was  formerly  a 
lengthy  rider,  has  been  reduced  to  a  few 
sentences.  It  stipulates  that  the  license  to 
exhibit  shall  include  a  license  under  all 
copyrights  owned  and  controlled  by  the  dis- 
tributor but  not  the  right  of  public  per- 
formance of  copyrighted  music.  The  situa- 
tion with  regard  to  the  latter  in  Canada  is 
still  regarded  as  up  in  the  air 

Under  "Exhibition  and  Advertising,"  a 
new  provision  is  made  whereby  the  ex- 
hibitor is  prevented  from  advertising  a 
subsequent  run  of  a  picture  during  the  prior 
run  by  a  competitive  exhibitor  unless  the 
orotection  is  less  than  15  days  but  even  then 
he  cannot  advertise  prices  that  will  be 
lower  than  those  for  the  prior  run.  An  ex- 
ception is  made  in  the  use  of  advertising  in- 
side the  theatre  which  is  not  intended  for 


Distributor  Is  Compelled  to 
Advise  Exhibitor  of  Any  Sub- 
stituted Picture  in  Notice 
of  Availability  of  Product 

removal  therefrom  by  the  public.  This 
paragraph  was  taken  from  the  proposed 
5-5-5  agreement  in  the  United  States. 

No  assignment  of  contract  by  an  ex- 
hibitor is  permitted  without  the  written 
consent  of  the  distributor  except  an  assign- 
ment in  case  of  the  sale  of  a  theatre,  but 
such  will  not  relieve  the  original  exhibitor 
of  liability  unless  the  distributor  agrees  to 
a  release  in  writing. 

The  arbitration  clause  is  largely  as  be- 
fore, the  board  to  consist  of  two  arbitrators, 
the  conduct  of  a  case  to  be  in  accordance 
with  the  rules  of  arbitration  which  are  a 
part  of  the  agreement  and  in  accordance 
with  arbitration  laws  in  force. 

Under  the  heading  of  "Payment,"  the  ex- 
hibitor agrees  to  pay  the  designated  amount 
for  a  photoplay  at  least  five  days  in  advance 
of  the  date  of  shipment  from  the  distributor 
or  the  last  previous  exhibitor.  This  time 
was  stipulated  in  the  5-5-5  agreement. 
Previously  in  Canada  it  was  three  days. 
The  usual  stipulation  is  made  with  regard  to 
"protection." 

A  clause  that  caused  discussion  concerns 
"loss  of  and  damage  to  prints."  The  ques- 
tion of  liability  for  the  exhibitor,  when  it 
was  shown  there  was  no  negligence  on  his 
part,  was  brought  up.  The  clause  adopted 
by  the  distributors,  however,  holds  the  ex- 
hibitor liable  for  loss,  theft  or  damage  on 
the  basis  of  cost  of  replacement  per  lineal 
foot  during  a  period  of  defined  possession 
but  he  is  not  liable  when  it  is  shown  that 
loss  or  destruction  occurred  while  in  transit 
from  the  exhibitor.  If  a  print  is  received 
in  damaged  condition  by  the  exhibitor,  he  is 
required  to  telegraph  the  exchange  prior  to 
the  second  presentation  of  the  print  at  the 
theatre. 

In  case  of  failure  or  delay  in  returning 
or  sending  on  a  print,  the  exhibitor  agrees 
to  pay  the  distributor  any  damage  caused 
the  distributor  and  any  loss  caused  any 
other  exhibitor  to  be  determined  by  arbitra- 
tion. This  payment  for  such  loss  is  a  new 
provision. 

Accessories  Leased 

The  agreement  provides  that  an  exhibitor 
must  lease  all  advertising  accessories  for 
contracted  photoplays  from  or  through  the 
distributor  and  the  material  must  not  be 
sold,  leased  or  given  away  by  the  exhibitor. 

A  clause  of  mutual  advantage  is  found 
under  the  heading,  "Delay  in  or  Prevention 
of  Performance,"  which  states  that  if  the 
exhibitor  is  prevented  from  exhibiting  or 
the  distributor  from  delivering  a  photoplay 
for  causes  beyond  their  control,  the  license 
in  respect  to  such  photoplay  will  terminate 
and  revert  to  the  distributor  without  liabili- 
ty on  the  part  of  either  partv  providing 
reasonable  written  notice  of  such  termina- 
tion is  given. 


June    *,  1932 


MOTION    PICTURE  HERALD 


13 


40  OR  45  CENTS  TAX  EXEMPTION 
IS  UP  TO  CONGRESS  CONFEREES 


Senate  Passes  Tax  Measure;  Sets 
Admission  Exemption  at  40 
Cents;  Leaders  Refuse  Mills' 
Plea  to  Start  at  10  Cents 

By  F.  L.  BURT,  Washington 

The  federal  tax  bill  which  was  passed  by 
the  United  States  Senate  at  Washington  on 
Tuesday  at  midnight  includes  a  10  per  cent 
tax  on  all  amusement  tickets  over  40  cents. 
Although  Secretary  of  the  Treasury  Ogden 
Mills  went  before  the  Senate  finance  com- 
mittee early  on  Tuesday  and  again  urged 
the  reduction  of  the  admission  tax  exemp- 
tion to  10  cents  on  the  ground  that  the  tax 
bill  as  it  then  stood  was  many  millions  of 
dollars  under  the  amount  needed  to  meet 
governmental  budget  expenses.  Senate 
leaders  stood  by  their  action  in  increasing 
the  exemption  to  40  cents  and  refused  to 
reopen  the  matter. 

Ending  the  long  controversy  over  the  na- 
tion's taxation  legislation,  the  Senate  at  ex- 
actly 12 :20  A.  M.  on  Wednesday  passed  it 
by  a  vote  of  72  to  11. 

Last-minute  efforts  to  put  the  Walsh  sales 
tax  amendment  into  the  bill  were  defeated, 
despite  the  fact  President  Hoover  in  a  sud- 
den and  highly  dramatic  appearance  before 
the  Senate  on  Tuesday  endorsed  this  form 
of  taxation  in  preference  to  special  excise 
taxes,  and  regardless  of  the  further  fact 
that  Mr.  Mills  strongly  supported  the  sales 
tax  before  the  Senate  finance  committee. 
The  Walsh  amendment  was  beaten  53  to 
27,  nearly  two  to  one. 

The  general  tax  bill  which  was  passed 
Tuesday  night  under  the  insistent  demands 
of  the  leaders  that  it  be  speeded  up,  was 
immediately  sent  to  conference.  The  Sen- 
ate action  gave  assurance  that  the  admis- 
sion tax  exemption  would  be  not  less  than 
40  cents  or  more  than  the  45  cents  exemp- 
tion written  into  the  bill  some  weeks  ago  by 
the  House.  An  early  agreement  by  the  con- 
ference committee  is  expected  and  enact- 
ment of  the  bill  before  the  end  of  the  week 
appears  possible.  The  admission  tax  phase 
of  the  bill,  providing  for  exemption  of  40 
cents,  was  adopted  by  the  Senate  last  week 
by  a  vote  of  44  to  33.  Senator  Hiram  John- 
son of  California  introduced  the  amendment. 
At  that  time,  the  Senate  also  approved  the 
provision  restoring  the  present  exemption 
on  tickets  costing  $3  and  less  on  July  1, 
1934.  The  current  emergency  taxation, 
therefore,  would  cover  two  years. 

An  effort  by  Senator  Wagner  of  New 
York  to  obtain  exemption  for  admissions 
to  the  spoken  drama  of  less  than  $3  was 
defeated  by  a  vote  of  39  to  28. 

First  Change  to  30-Cent  Exemption 

The  increase  in  the  admissions  tax  ex- 
emption came  last  week  after  Senator  Smoot 
of  Utah,  chairman  of  the  finance  committee, 
announced  that  his  committee  had  agreed  to 
raise  the  exemption  from  the  10  cents  pro- 
vided in  the  committee  bill  to  30  cents,  ap- 
parently in  an  effort  to  head  off  the  revolt 
which  was  assured  if  the  committee  at- 
tempted to  enforce  its  original  exemption  of 


less  than  10  cents,  inserted  in  the  bill  at 
the  insistence  of  Secretary  of  the  Treasury 
Mills  at  the  beginning  of  the  present  session 
of  Congress. 

The  effect  of  that  change,  it  was  stated, 
would  be  to  reduce  the  revenue  from  ad- 
missions from  $110,000,000  to  $57,000,000, 
while  under  the  40-cent  exemption,  the  reve- 
nue is  estimated  at  $44,000,000  to  $46,000,- 
000.  The  45-cent  exemption,  which  was  pro- 
vided by  the  House  of  Representatives  some 
weeks  ago,  was  figured  as  returning  $40,- 
000,000. 

Following  the  offering  of  the  40-cent  ex- 
emption by  Senator  Johnson,  Senator  Tyd- 
ings  of  Maryland  announced  that  he  wanted 
the  figure  raised  to  50  cents.  It  was  ex- 
plained by  Senator  Johnson,  however,  that 
he  would  prefer  to  leave  the  figure  at  the 
House  rate  of  45  cents,  "because,"  he  said, 
"I  thought  that  with  the  committee  action 
increasing  it  to  31  cents,  there  could  be  no 
logical  objection  to  making  it  41  cents  and 
then  permitting  the  House  and  the  Senate 
in  conference  to  determine  as  between  41 
and  46  cents.  I  would  prefer  that  to  the 
amendment  that  the  Senator  from  Maryland 
suggests,  or  taking  the  House  rate.  I  was 
endeavoring  to  do  that  which  I  thought 
would  be  easy  of  accomplishment." 

The  various  forms  of  taxation  which  are 
incorporated  in  the  new  Senate  bill  and 
which  will  affect  the  motion  picture  indus- 
try directly,  or  indirectly  through  ordinary 
business  operation,  and  the  estimated  reve- 
nues to  be  derived,  are : 


INCOME  TAX 

Estimated 
Revenues 

Individual  (normal  4  and  8  per  cent  surtax 

maximum  55  per  cent  over  $1,000,000) ...  .$225,000,000 
Corporation,   14  per  cent   52,000,000 

EXCISE  TAX 

Lubricating-  oil,  4  cents  a  gallon   35,000,000 

Radios  and  phonographs,  5  per  cent   11,000,000 

Passenger  automobiles,  3  per  cent;  trucks,  2 

per  cent;  accessories,  2  per  cent   55,000,000 

Cosmetics,    10    per    cent    (Some    used  at 

studios)    12,&O0,0O0 

Candy,  2  per  cent   5,000,000 

Soft  drinks    7,500,000 

Chewing  gum,  2  per  cent   1,000,000 

Tires,  2J4  cents  a  pound;  tubes,  4  cents  a 

pound'    3,000,000 

Gasoline,  1  cent  per  gallon   150,000,000 

Electricity  distribution,  3  per  cent  on  priv- 
ately-owned utilities    55,000,000 

IMPORT  TAXES  (Tariffs) 

Coal,  10  cents  per  100  pounds   500.000 

Lumber.  $3  per  1.000  board  feet   1,000,000 

Postal  increases,  First  Class,  3  cents;  Sec- 
ond Class,  1932  rates   160,000.000 


STAMP  AND  MISCELLANEOUS  TAXES 
Telephone,  telegraph,  leased  wire,  radio  and 
cable:  10  cents  on  telephone  messages  of 
50  cents  to  $1;  15  cents,  $1  to  $2;  20  cents 
over,  $2;  5  per  cent  on  leased  wires;  10 


cents  on  cablegrams   24,000,000 

ADMISSIONS,    10   PER   CENT   ON  ALL 

TICKETS  OVER  40  CENTS   44,009,000 

Bank  checks,  2  cents   95,000,000 

Safety  deposit  box' leases,  10  per  cent   1,000,000 

Capital  stock  and  bond  issues,  10  cents  per 

$100   par  value   8,000,000 

Real  estate  conveyances,  50  cents  each  $500; 

value  above  $100   10,000,000 

Stock  transfer,  4  cents  a  share   22.000.000 

Bond  transfer,  4  cents  a  bond   5,000,000 


Objection  to  the  40-cent  exemption  was 
voiced  last  week  by  Senator  Harrison  of 
Mississippi,  who  declared  the  30-cent  fig- 
ure would  take  care  of  the  smaller  theatres, 
drawing  from  Senator  Johnson  the  state- 
ment that  "I  have  grown  sick  and  tired  of 
being  lectured  concerning  this  bill." 

"It  has  been  said  again  and  again  upon 


Allied  Says  Vote  Vindicates  Its 
Stand;  Kuykendall  Says  All 
Would  Be  Taxed  but  for 
Efforts  of  Hays  Office 

this  floor,"  said  Senator  Johnson,  "that  for 
two  weeks  and  a  half — three  weeks,  I  believe 
it  was  stated  last  night — the  finance  com- 
mittee did  its  work  upon  this  bill,  and  wrote 
a  bill ;  and  then  when  the  superman,  the 
Secretary  of  the  Treasury,  came  into  the 
finance  committee,  in  15  minutes  it  threw 
its  work  out  of  the  window,  as  was  asserted, 
and  accepted  what  the  superman,  the  Sec- 
retary of  the  Treasury,  had  said  should  be 
written  into  the  bill. 

"So,  sir,  I  say  that  an  increase  of  the 
exemption  upon  a  cheap  theatre,  such  as  is 
asked  here,  commends  itself  to  those  of  us 
who  are  familiar  with  the  situation,  with 
the  class  of  entertainment  that  is  given, 
with  the  necessity  that  exists  for  it  among 
our  people,  particularly  at  times  like  this ; 
and  I  trust  the  fact  that  the  revenue  which 
was  stricken  from  the  bill  by  the  finance 
committee  itself  this  morning  will  not  in- 
terfere with  the  amendment  being  adopted 
by  the  Senate." 

A  Football  of  Capitol  Hill 

The  proposed  tax  on  tickets  for  amuse- 
ment places  and  theatres,  called  the  "foot- 
ball" of  the  Federal  revenue  bill,  has  been 
literally  and  figuratively  tossed  about  Capi- 
tol Hill  since  Congress  convened  early  in 
December.  The  administration,  along  with 
many  other  recommendations,  suggested 
that  the  legislators  should  pass  a  10  per 
cent  tax  on  all  tickets  costing  10  cents  or 
more. 

After  many  weeks  in  the  House  of  Rep- 
resentatives' ways  and  means  committee, 
during  which  all  branches  of  the  industry 
protested  loudly  against  a  10-cent  exemp- 
tion, the  House  finally,  on  April  1,  adopted 
a  bill  which  included  a  10  per  cent  tax  on 
tickets  of  45  cents  and  over. 

The  measure  then  went  to  the  Senate 
finance  committee,  where  it  was  reported 
at  various  times  as  likely  to  stipulate  an 
exemption  ranging  anywhere  from  10  cents 
to  46  cents.  The  amusement  tax  was  the 
subject  of  many  vigorous  battles  in  the  Sen- 
ate until  the  bill  emerged  late  last  week 
bearing  the  recommendations  of  exemptions 
of  40  cents,  and  finally  passed  with  this  fig- 
ure on  Tuesday. 

Charles  C.  Petti john,  of  the  MPPDA  and 
the  Film  Boards  of  Trade,  led  the  fight 
against  the  tax  on  behalf  of  MPPDA 
members,  while  Abram  F.  Myers,  chair- 
man of  the  board  of  Allied  States  Associa- 
tion, marshaled  the  forces  of  Allied's  inde- 
pendent members. 

The  Senate  finance  committee's  recom- 
mendations of  last  week  were  followed  im- 
mediately by  a  statement  from  Allied,  which 
said : 

"THANK  YOU,  HIRAM  JOHNSON 

"The  Senate  yesterday,  on  motion  of  Sena- 
tor Hiram  Johnson,  of  California,  raised  the 

(Continued  on  page  16) 


14 


MOTION    PICTURE  HERALD 


June    4,  1932 


THE  STACE-FROM  CAMERA  EYE 


A  THOUSAND 
SUMMERS 

Jesse  Lasky  told  me  some  years  ago  that 
every  picture  that  was  then  being  made  had 
only  one  title,  "Her  Great  Sacrifice." 

Well,  here's  the  good  old  lady  again  on 
the  stage.  This  sacrifice  thing  either  on  the 
screen  or  stage  has  always  given  me  a  pain 
not  in  the  neck. 

Self-sacrifice,  to  my  hoary  and  cynical 
mind,  is  just  lack  of  spine.  And  that's  the 
trouble  with  Sheila  Pennington  in  Merrill 
Rogers'  new  play,  "A  Thousand  Summers." 
She  hadn't  the  courage  to  show  Neil  Bar- 
ton, a  twenty-one-year-old  virge,  the  way  tc 
the  Land  of  Delectable  Sin  because  she  had 
promised  his  aunt,  from  the  Sloblands  some- 
where west  of  Ohio,  that  she  wouldn't  ( hey, 
Mr.  Ripley!). 

It  has  picture  stuff  in  it,  but  it  will  take 
a  lot  of  Ben  Hecht  steam  to  make  it  come 
to  a  boil. 

We  are  dumped  down  into  the  Lake  dis- 
trict of  England.  In  an  old-fashioned  hotel 
there  is  Sheila,  a  Continental-minded  Eng- 
lishwoman who  takes  'em  and  leaves  'em. 
She  is  just  at  present  tied  up  with  Laurence 
Hereford,  who  is  her  bundle-carrier  and 
chauffeur  between  London  and  Paris. 

An  American  family  is  blustering  around 
the  premises.  The  nephew,  Neil,  falls  hard 
for  the  enchanting  widow.  Working  up  to 
the  climax  of  this  lifeless,  stuffed-dummy 
play,  at  the  end  of  the  second  act  he  de- 
mands that  Sheila  (in  the  dead  of  the  night, 
just  about  the  time  Paul  Revere  started  on 
his  ride)  be  his'n.  She  refuses,  because  she 
had,  as  I  have  already  revealed  to  you, 
promised  the  Slobland  aunt  that  Neil  must 
not  lose  his — well,  whatever  a  fellow  loses. 
He,  now  in  a  high  gland-tantrum,  picks  up 
the  kitchen  wench,  who's  itching  to  knock 
a  kid  saint  for  a  goal,  and  goes  to  the  boat- 
house  with  her  for  the  night,  where  they 
do  not  play  contract  bridge. 

In  the  third  act  the  boy  is  off  to  Paris, 
and  maybe  Sheila  and  her  disillusioned 
bundle-carrier  follow,  if  you  care  a  deeaye- 
emen  about  it. 

Only  Hollywood  can  make  some  real  en- 
tertainment out  of  this  ancient  piece  of  wax- 
works with  a  kind  of  Robert  Montgomery- 
Pauline  Frederick  combination. 

Jane  Cowl  played  Sheila.  She  still  has 
that  beautiful  voice  and  voluptuous  en- 
semble ;  but,  as  ever,  to  me,  her  acting  is 
artistically  insincere.  She  does  not  seem 
to  believe  a  word  of  what  she  is  saying  or 
doing.  It  isn't  acting.  It's  didactic  styliza- 
tion  (lugs  to  you!).  Franchot  Tone  didn't 
like  his  part,  either,  as  the  boy.  Osgood 
Perkins,  one  of  the  best  actors  on  the  stage, 
was  miscast  and  downcast. 

HEIGH-HO, 
EVERYBODY 

This  comedy  by  Herbert  Polesie  and  Jack 
McGowan,  is  the  second  attempt  to  satirize 


Noted  Author, Essayist  and  Critic 
Comments  on  Five  Plays  of  the 
Day  in  This  His  Ninth  Article 

By  BENJAMIN  DeCASSERES 

the  radio  ballyhoo  and  hooey.  It  is  better 
than  "Wild  Waves,"  the  play  that  was 
bought  for  Bing  Crosby.  But,  still,  it  does 
not  come  off.  It  drags.  It  is  heavy.  It 
lacks  the  click.  There  is,  however,  a  lot  of 
good  picture  stuff  in  it. 

It  angles  around  Buddy  Baxter,  who  can 
croon  well  only  when  he  has  a  cold.  So  his 
manager  keeps  him  on  the  edge  of  pneu- 
monia for  his  celebrated  boop-boopa-doop 
stuff.  The  theory  is  that  all  crooners  have 
throat-catarrh. 

There  is  a  gang  angle,  too,  that  would 
prove  exciting  on  the  screen.  The  racket- 
eers have  invaded  the  radio  field,  according 
to  these  veracious  playwrights,  and  Buddy 
is  kidnapped  in  order  to  put  over  a  rival 
crooner.  The  dicks  arrive  in  time  and  Bud- 
dy croons  from  the  hideaway  where  the 
gang  took  him,  and  the  swooning  maidens 
of  America  are  saved.  That's  the  big  "fun- 
ny" scene. 

The  whole  thing  moves  as  slowly  as  a 
prohibition  agent  toward  a  glass  of  ice- 
water.  Here,  again,  the  tempo  of  the  screen 
is  needed  to  build  up  a  story  that  has  its 
moments  and  laughs. 

Joseph  Santley,  Edna  Hibbard  and  Harry 
Rosenthal  were  the  main  troupers.  Santley 
as  Buddy  the  crooner  can  out-croon  Vallee 
and  Downey  at  their  best. 

ON  THE 
MAKE 

I  do  not  know  whether  Your  Uncle  Will 
Hays  will  let  the  Hollywood  scene-shufflers 
play  around  with  this  or  not.  Oh,  I  guess 
it  can  be  washed  up  for  the  Methodist  cir- 
cuit. 

"On  the  Make"  is  by  Roger  Gray.  Judged 
by  the  standards  of  Ibsen,  Shakespeare, 
Strindberg,  Pirandello  and  Moliere,  it  isn't 
really  a  play  at  all.  It's  a  piece  of  knitting, 
darning  or  crocheting.  It  took  no  more 
brainwork  to  write  it  than  to  get  a  cat's 
breakfast. 

Well,  boys,  let's  to  it :  Eva,  Christine  and 
Vangie  are  a-combin'  of  their  hair  and  a- 
plyin'  of  their  trade  up  in  the  obscene 
Seventies.  They  bring  in  a  Vice  Squad 
Saint  Anthony  for  a  snifter,  and  one  of  the 
pleasure-maidens  finds  herself  with  a  ten- 
spot  in  her  mitt  and  the  Reformatory  in 
the  offing.  (Visualize  this  arrest  on  the 
screen :  great ! ) 

She,  however,  gets  back  to  the  old  shack 
in  a  month  or  so.  So  one  shot  follows  an- 
other shot  until  some  aviators  flop  in.  Two 
of  the  trulls  marry  the  air-birds  and  a  third 
goes  off  with  a  fellow  by  the  name  of  Sears 
from  the  Sloblands.  This  fellow  was,  by 
the  way,  played  amazingly  well  by  Harrv 
Short. 

To  jam  this  masterpiece  through  to  the 
screen  there  will  have  to  be  a  lot  of  flit 
put  on  the  dialogue.  There  is,  however,  a 
farce-comedy  in  it.  Why  don't  we  kid  Vice 
a  little  ?  And  what  is  Vice  anyhow  ?  Well, 
like  food,  it's  something  everybody  seems  to 


be  interested  in.  Dost  thou  think  because 
thou  are  virtuous  there  shall  be  no  more 
cakes  and  ale?  "On  the  Make"  is  the 
answer. 

Joe  E.  Brown  could  play  all  the  roles  in 
this  thing. 

BULLS,  BEARS 
AND  ASSES 

New  York  is  now  the  Stamford  and  New 
Haven  of  Hollywood.  It  is  a  place  where 
plays  are  first  pre-viewed  before  they  go 
onto  the  screen. 

There's  "Bulls,  Bears  and  Asses."  This 
play  by  Milton  Herbert  Gropper  played  just 
one  night.  It  had  a  cast  of  29.  The  settings 
were  by  Cleon  Throckmorton.  Could  it  be 
that  "Bulls,  Bears  and  Asses"  opened  at 
8  :45  and  was  sold  to  Paramount  or  Fox  at 
1 1  o'clock  sharp  ?  If  so,  why  not  erect  an 
auction  booth  in  the  lobby  when  plays  open? 
If  Walter  Wanger,  say,  has  bought  the  play 
at  the  end  of  the  second  act,  they  could  then 
shut  up  the  show  and  give  the  suckers  a 
one-third  refund,  shooing  the  critics  into  a 
neighboring  speakeasy  to  make  it  all  right 
with  them. 

The  Gropper  show  was  on  the  mad  do- 
ings in  the  Street  in  1929  and  will  make  a 
picture  almost  as  noisy  as  Bert  Lahr's 
mouth.  Mobs,  frenzied  nuts,  ticker-tape, 
suckers,  bulges,  dips,  etc.,  etc.  There's  a 
story  about  a  couple  that  the  panic  melted 
and  who  finally  weld  it  up  again.  But  that's 
only  a  local  issue. 

It  was  kind  of  pediculous  on  the  stage. 
But,  as  I  say,  some  one  may  already  be  re- 
cooking  the  thing  out  on  a  lot  in  Holly- 
wood. It'll  take  a  George  Bancroft  voice 
to  howl  through  the  thing.  But  I'm  for  it! 

THERE 
YOU  ARE 

Doug  Fairbanks,  Hollywood,  Cal. :  Drop 
that  Robinson  Crusoe  stuff  and  buy  "There 
You  Are !"  All  Mexican  bandits.  Jail- 
breaking.  Romance  galore.  Diablo  is  char- 
acter made  for  you.  Lots  of  music.  Collect. 

This  musical  paroxysm  in  two  acts  is 
laid  down  in  Mexico,  and  I  saw  in  it  a 
whale  of  an  entertaining  screen  show  for 
the  Avenue  A  and  B  eMMHi-bitten  fans. 

Ah!  that  Diablo.  Ah!  those  old-time 
movies !  Those  old-time  musical  plays — 
"Come,  dear,  and  rest,  close  to  my  breast, 
far  from  all  sorrow,  knowing  no  tomorrow." 
It  clicks  like  a  mollusc. 

Maybe  it  would  be  simply  grand  if  played 
from  another  angle  for  the  Marx  Brothers, 
with  lyrics  by  Senator  Borah. 


Fox  Signs  Lilian  Harvey 

Lilian  Harvey,  European  star,  has  been 
signed  to  a  five-year  contract  by  Fox.  She 
will  arrive  in  this  country  in  the  fall,  at 
the  completion  of  her  current  contract  with 
Ufa. 


June    4,    193  2 


MOTION    PICTURE  HERALD 


15 


Lightman  Sharply 
Challenges  Claim 
Of  Brookhart  Bill 


"The  BEST  ENGLISH  PICTURE" 

An  Appreciation  of  British 
Studio  Ability  Re vealed 
by  "Reserved  For  Ladies" 

By  MARTIN  QUIGLEY 


Unalterable  opposition  to  the  Brookhart 
bill  on  the  ground  it  would  work  to  the 
detriment  of  the  independent  exhibitor,  was 
expressed  in  Kansas  City  by  M.  A.  Light- 
man,  president  of  the  MPTOA,  last  week. 
Lightman  had  attended  the  annual  conven- 
tion of  the  MPTA  of  Kansas  and  Missouri 
at  Topeka. 

"Sponsors  of  the  bill  say  it  will  elimin- 
ate block  booking  and  protection  with  it," 
declared  Mr.  Lightman.  "If  this  is  the  case, 
the  bill  will  really  have  the  effect  of  giving 
the  circuits  unreasonable  protection  over 
the  independents. 

"Before  the  independent  exhibitor  will  be 
able  to  get  around  to  buying  his  product  on 
the  basis  of  individual  pictures,"  he  said, 
"the  circuit  houses  will  have  shown  the  pic- 
tures as  much  as  90  days  ahead.  The  Brook- 
hart bill  requires  that  each  picture  be  ac- 
companied by  a  1,000-word  synopsis  for 
the  benefit  of  the  buying  exhibitor.  By  the 
time  the  independent  exhibitor  complies  with 
all  the  red  tape  and  digests  the  synopsis 
and  by  the  time  the  circuit-owning  pro- 
ducers are  ready  to  let  the  independents 
have  their  pictures,  it  will  be  another  three 
or  four  months.  So  that  instead  of  doing 
away  with  protection,  the  Brookhart  meas- 
ure will  really  extend  protection  of  circuits 
over  independents. 

"The  remedy  for  block  bookings  is  not 
the  Brookhart  bill  but  in  a  revision  of  the 
present  system  of  buying  that  will  allow  the 
exhibitor  a  greater  number  of  eliminations. 
That's  what  we  are  fighting  for,"  Mr. 
Lightman  declared. 

Current  conditions  call  for  deliberation 
and  discretion  in  revising  admission  prices, 
cautioned  Mr.  Lightman.  He  said  "We  will 
wreck  the  industry  if  we  don't  curb  10-cent 
admissions  for  high  class  pictures." 


Dr.  Troland,  Color  Expert, 

Falls  to  Death  from  Cliff 

Dr.  Leonard  Thompson  Troland,  43,  dis- 
tinguished Harvard  scientist  and  chief  en- 
gineer of  Technicolor,  Inc.,  Boston,  was 
killed  last  Friday  when  he  fell  250  feet  off 
a  precipice  into  a  rocky  canyon  on  Mount 
Wilson,  California.  He  had  apparently 
fainted  while  posing  for  a  photograph  by 
R.  D.  Eaton,  of  Hollywood,  his  companion. 

Dr.  Troland  had  been  living  with  his 
wife  in  Hollywood,  where  he  had  gone  to 
regain  his  health  on  a  leave  of  absence 
from  Harvard.  He  had  been  with  Techni- 
color since  1925,  and  was  co-inventor  and 
responsible  for  the  development  of  manu- 
facturing methods  of  motion  picture  photog- 
raphy in  natural  color. 

British  Open  International 
Conference  With  80  Exhibits 

Formal  opening  of  the  annual  Cinema 
Trade  Exhibition,  took  place  at  London  on 
Monday  when  70  delegates  assembled  from 
the  United  States  and  other  countries  to 
hear  British  trade  chieftains  discuss  gener- 
al film  conditions.  Eighty  trade  exhibits 
form  a  part  of  the  conference. 


The  motion  picture  industry  in  England 
has  long  entertained  serious  misgivings  as 
to  just  where  it  stood  in  the  American 
market. 

At  one  moment  the  English  industry 
felt  it  was  encountering  a  menacing  hos- 
tility in  the  American  market — something 
amounting  to  a  virtual  boycott. 

At  another  time  a  feeling  of  defeatism 
prevailed;  a  consciousness  that  it  simply 
was  not  able — and  possibly  never  would 
be  able — to  produce  films  which  would 
rate  advantageously  alongside  of  Amer- 
ican product. 

And  at  all  times  there  has  been  a  deep- 
rooted  impression  that  unless  it  were  able 
to  achieve  a  miracle  of  excellency  the 
trade  here  would  continue  aloof  and  un- 
impressed as  far  as  any  British  picture 
was  concerned.  The  American  trade  press, 
particularly,  has  been  held  to  be  consis- 
tently unsympathetic. 

As  a  matter  of  fact,  the  American 
industry,  including  the  trade  press,  has 
had  practically  nothing  from  the  English 
studios  which  represented  a  reasonable 
test  of  its  potential  appreciation.  But  the 
end  of  that  road  has  come.  A  really  first- 
rate  motion  picture  from  an  English  studio 
has  arrived  in  the  American  market.  It 
is:  "Reserved  For  Ladies,"  distributed 
here  by  Paramount. 

Because  of  the  record  we  particularly 
welcome  this  opportunity,  afforded  by 
"Reserved   For  Ladies,"  to  pronounce  a 


Chicago  Mayor  Urges  Police 
Supplant  City  Censor  Board 

Mayor  Anton  J.  Cermak  of  Chicago  is 
behind  a  movement  to  abolish  the  local 
censor  board,  thereby  saving  the  city  $33,- 
000  in  salaries  annually  in  an  economy 
move,  and  supplant  it  with  policemen  in  any 
way  incapacitated  for  active  duty.  The 
council  finance  committee  has  voted  to 
abolish  the  board. 

The  committee  action  was  followed  by  a 
protest  from  the  Chicago  Women's  Club. 
Local  distributors  for  years  have  had  dif- 
ficulty with  the  local  censor.  The  mayor 
believes  policemen  fully  capable  of  passing 
on  motion  pictures. 


RKO,  Loew's  May  Pool  Interest 
On  Six  Houses  in  Two  Cities 

Loew's  and  RKO  are  negotiating  for  the 
pooling  of  interests  on  theatres  in  Colum- 
bus, Ohio,  and  Rochester,  N.  Y.,  whereby 
the  two  companies  would  combine  operation, 
divide  operating  costs  and  split  net  profits. 

Involved  in  the  deal  are  the  RKO  Palace 
and  Majestic,  and  Loew's  Ohio  and  Broad 
Street,  in  Columbus;  and  the  RKO  Palace 
and  Loew's,  in  Rochester. 


few  words  of  hearty  congratulation. 

"Reserved  For  Ladies"  is  not  a  great 
picture  or  a  great  attraction  but  it  is  a 
thoroughly  creditable  production  in  all 
respects  and  it  measures  up  advanta- 
geously alongside  of  what  is  commonly 
referred  to  as  an  average  program  pic- 
ture. As  such  its  position  is  unique;  it 
is,  in  our  opinion,  the  best  picture  we 
have  had  out  of  an  English  studio. 

There  may  be  satisfaction  to  the  in- 
dustry in  England  in  the  fact  that  this 
picture  more  nearly  resembles  Hollywood 
product  than  anything  previously  done 
over  there.  Again,  this  fact  may  afford 
small  delight,  if  any.  But  it  should  not 
be  despised  because  Hollywood  has, 
without  question,  established  the  stand- 
ards to  which  the  public  the  world  over 
looks. 

The  technical  treatment  of  "Reserved 
For  Ladies"  is  such,  together  with  all  of 
the  other  essential  details  of  production, 
that  it  is  noiv  demonstrably  certain  that 
the  English  studio  has  advanced  to  a  point 
at  which  it  is  able  to  compete  advanta- 
geously with  the  product  of  any  other 
studio. 

"Reserved  For  Ladies"  should  be  a 
heartening  development  for  the  British 
industry,  and  for  the  American  industry 
as  well,  because  good  pictures,  wherever 
they  may  be  produced,  reflect  benefits 
upon  the  whole  industry  of  the  motion 
picture. 


RKO  To  Ask  Debenture  Owners 
For  Purchase  Price  Interest 

Radio-Keith-Orpheum  Corporation  has 
informed  the  committee  on  securities  of  the 
New  York  Stock  Exchange  that  the  cor- 
poration intends  to  call  upon  holders  of  the 
company's  part-paid  certificates  for  10-year 
6  per  cent  debentures  and  common  stock- 
interest  for  the  accrued  interest  on  the  un- 
paid portion  of  the  original  purchase  price 
of  the  certificates,  payable  on  the  regular 
interest  date  of  the  certificates. 

As  a  matter  of  convenience  the  corpora- 
tion will  deduct  interest  receivable  on  the 
unpaid  principal  of  the  bonds  from  interest 
payable  on  the  entire  principal  when  making 
regular  interest  payments. 

British  and  Dominions  to  Make 
All  Paramount  British  Films 

All  Paramount  British  pictures  will  in 
the  future  be  produced  by  British  and  Dom- 
inions.   Herbert  Wilcox  will  supervise. 

The  Paramount  unit  at  Elstree  is  either 
being  absorbed  by  British  and  Dominions, 
or  will  be  disbanded,  in  the  interests  of 
greater  economy.  Stephen  Fitzgibbons  and 
Harry  Lachman,  of  the  unit,  are  returning 
to  the  Joinville  studio  near  Paris. 


16 


MOTION    PICTURE  HERALD 


June    4,  1932 


AN  EXHIBITORS'  PARADISE 

Land  of  Peace  Is  War-Tom 
China,  but  There  Are  Problems, 
Says  J.  E.  Noronha,  Hong  Kong 


Even  in  troublous  times  such  as  these, 
there  is  still  a  land  of  milk  and  honey  where 
exhibitors  pursue  a  peaceful,  happy  exist- 
ence ;  where  box  office  change-makers  tinkle 
musically — and  profitably,  night  and  day ; 
where  no  problems  of  double  bills,  price  cut- 
ting, protection  or  taxation  beset  the  ex- 
hibitor and  ruffle  the  even  tenor  of  his 
pleasant  days.  A  little  far  removed  is  this 
exhibitors'  land  of  milk  and  honey,  to  be 
sure.  A  little  strange  are  its  customs  and 
its  people,  but  scarcely  stranger  than  is  its 
comparative  prosperity  and  its  freedom  from 
the  vexations  which  pursue  the  distributor 
and  exhibitor  of  motion  pictures  in  America. 

This  exhibitor's  paradise  happens  to  be. 
paradoxically  enough,  in  China,  which  for 
turbulence  and  perennial  disturbances  has 
usurped  the  place  formerly  occupied  in  the 
world's  mind  by  the  Mount  of  Vesuvius  or 
the  belligerent  little  nations  of  Central 
America.  Word  of  China's  beneficence  to 
its  motion  picture  exhibitors,  or  at  least 
those  of  them  whose  enterprises  are  situated 
in  the  cosmopolitan  cities  of  Hong  Kong 
and  Shanghai,  is  brought  by  J.  E.  Noronha, 
who,  in  his  capacity  as  general  manager  of 
Hong  Kong  Amusements,  Ltd.,  is  charged 
with  the  profitable  operation  of  more  than 
40  theatres.  Only  nine  of  these  enterprises 
are  in  the  comparatively  secure  boundaries 
of  the  British  Crown  colony  of  Hong  Kong. 
The  scattered  others  are  more  or  less  ex- 
posed to  the  occasional  annoyances  of  the 
martial  element  of  Chinese  youth.  But  even 
these,  it  would  seem,  are  successful  in  turn- 
ing potential  disaster  into  a  harvest  of  silver 
"Mex's,"  for  the  armed  guard  of  China 
pauses  in  its  marching  as  to  war  long 
enough  to  pay  admission  to  a  theatre  ex- 
hibiting the  latest  war  picture  from  America. 

War  Pictures  Their  Weakness 

War  pictures,  Mr.  Noronha  relates,  are 
a  particular  weakness  of  the  native  Chinee. 
An  "All  Quiet  on  the  Western  Front,"  a 
"Dawn  Patrol,"  a  "Hell's  Angels,"  or  any 
of  the  other  moving  epics  of  men  in  con- 
flict which  have  emerged  from  Hollywood 
are  as  certain  of  luring  the  Chinese  silver 
into  the  box  office  as  a  chop  suey  sign  on 
Broadway  is  of  getting  the  visiting  Nebras- 
ka dollar.  But  China  may  not  look  upon  the 
photograph  of  either  its  own  actual  or 
dramatized  warfare,  for  vigilant  British 
officialdom  within  the  Chinese  domains  of 
the  Empire  have  placed  upon  them  the  for- 
bidding finger  of  the  censor.  Chinese  audi- 
ences may  view  neither  the  newsreel  ver- 
sion of  domestic  warfare  nor  the  fictional- 
ized productions  of  the  American  studio, 
such  as  "Shanghai  Express." 

But  this  does  not  mean  that  the  British 
censor  has  assumed  the  proportions  of  a 
"problem"  to  the  exhibitor  in  China.  There 
is  very  little  censorial  tampering  with  film 
which  does  not  contain  in  its  subject  mat- 
ter some  possible  affront  to  racial  dignity  or 
sensibilities.  Picture  the  Chinee  as  a  ro- 
mantic mystic  and  you  elude  the  censor  and 
please  the  audience  mightily.  Film  him  as 
a  prince  of  treachery  or  the  greedy,  un- 
feeling lord  of  an  opium  den  filled  with 


stupefied  humanity  and  your  picture  will 
never  play  the  profitable  theatres  of  the 
cosmopolitan  China  coast.  Nothing  so  de- 
lights the  Chinese  picture-goer  as  the  sight 
of  a  member  of  his  race  portrayed  as  an 
honorable  and  romantic  character  in  an 
American  picture,  Mr.  Noronha  avows. 

However  smooth  the  pathway  of  the 
China  exhibitor's  lot  may  be  by  compari- 
son with  that  of  his  American  brother  in 
arms,  the  roses  underfoot,  as  might  be  ex- 
pected, are  not  entirely  free  of  thorns. 
There  is,  for  example,  the  ever  present 
vexation  of  money  values  and  exchange. 
In  the  cosmopolitan  cities,  the  Mexican  sil- 
ver dollar  is  the  monetary  standard.  Its 
value  in  gold  exchange  is  25  cents.  Thus, 
the  exhibitor  in  China  receives  his  revenue 
in  a  depreciated  silver,  but  is  obliged  to  pay 
for  his  film  on  the  basis  of  a  gold  standard. 
This  situation  has  boosted  average  first-run 
admissions  to  $1.50  in  Mexican  silver, 
which,  on  the  basis  of  bills  payable  to  the 
American  distributor,  is  still  equivalent  to 
only  40  cents. 

Advertise  in  Two  Languages 

Theatre  advertising,  too,  becomes  a  prob- 
lem because  of  its  costliness.  Exhibitors,  in 
order  to  reach  their  fullest  audience  pos- 
sibilities, are  obliged  to  advertise  in  two 
languages,  both  English  and  Chinese.  The 
mixed  theatre  audiences  also  require  un- 
usual care  in  program  selection ;  dialogue 
becomes  a  serious  problem  and  action  pic- 
tures a  necessity.  Hong  Kong  Amusements, 
Ltd.,  has  hit  upon  the  plan  of  distributing 
booklets  with  the  text  of  each  picture  trans- 
lated into  Chinese.  Synopses  in  English  are 
also  made  available.  The  15-minute  inter- 
missions between  programs  offer  an  oppor- 
tunity to  study  the  booklets. 

Mr.  Noronha  offers  the  opinion  that  his 
audiences  at  Hong  Kong  and  Shanghai  are 
more  critical  than  the  average  American 
audience. 

40  Cent  Exemption 
Passed  By  Senate 

(Continued  from  page  13) 

exemption  under  the  proposed  admission  tax 
to  include  admissions  of  40  cents.  In  other 
words,  under  the  bill  as  it  now  stands,  the 
proposed  tax  will  start  with  admissions  of  41 
cents. 

"Representatives  of  Allied  in  their  contacts 
and  correspondence  with  Congressmen  and  Sen- 
ators have  invariably  received  expressions  of 
interest  in  and  sympathy  for  the  independent 
theatres.  There  was  a  uniform  willingness, 
even  anxiety,  to  fix  the  exemption  at  a  figure 
which  would  exclude  the  majority  of  such 
houses  from  the  tax.  The  figures  arrived  at 
in  the  House  and  Senate  are  a  clear  indication 
of  this. 

"Because  a  good  many  independent  houses 
charge  admissions  of  50  cents  Allied  tried  hard 
to  have  the  exemption  fixed  at  that  figure,  but 
this  could  not  be  done  without  exempting  the 


most  of  the  great  chain  houses  and  this  the 
Congress  was  unwilling  to  do. 

"The  outcome  is  a  clear  demonstration  of 
the  wisdom  of  Allied's  course  in  presenting  the 
situation  of  the  independents  separately  and 
apart  from  the  presentation  on  behalf  of  the 
producers  and  chains." 

Early  in  the  week  there  also  arrived  from 
Ed  Kuydendall,  a  theatre  owner  of  Colum- 
bus, Mississippi,  and  an  important  member 
and  an  executive  of  the  Motion  Picture 
Theatre  Owners  of  America,  a  communica- 
tion which  outlined  the  activities  of  the  Mo- 
tion Picture  Producers  and  Distributors  in 
keeping  the  exemption  on  tickets  at  a  figure 
which  is  30  cents  higher  than  the  exemption 
of  10  cents  originally  proposed  by  the  Secre- 
tary of  the  Treasury  in  December.  In  his 
statement,  Mr.  Kuykendall  made  charges 
against  certain  interests  in  the  business  and 
stated  that  the  industry  would  save  $70,- 
000,000  through  raising  of  the  exemption 
to  a  minimum  of  40  cents.  Mr.  Kuykendall's 
communication  follows : 

"First,  I  would  be  ungrateful  were  I  not 
to  say  that  had  it  not  been  for  the  intelligent 
concerted  efforts  of  the  Hays  office  the  small- 
town theatre  owners  of  this  country  would  to- 
day have  a  tax  on  all  admissions.  There  is 
no  question  as  to  that. 

"I  come  out  of  this  fight  with  certain  mem- 
ories that  will  be  everlasting.  First,  I  have 
never  been  able  to  understand  how  certain  in- 
terests could  have  taken  the  position  they  have 
in  a  matter  of  this  kind  that  was  so  vital  to 
the  whole  industry.  Those  who  are  familiar 
with  the  procedure  over  this  period  of  five 
months  will  know,  without  my  saying,  to  whom 
I  refer. 

"I  found,  after  really  getting  on  the  inside, 
that  the  gentlemen  charged  with  the  responsi- 
bility of  enacting  the  laws  which  govern  this 
industry  and  every  other  industry  do  not  re- 
gard us  so  highly  as  some  might  think.  Per- 
sonally, I  could  not  expect  them  to  have  any 
other  attitude  after  knowing  some  of  the  things 
that  are  transpiring  in  the  motion  picture  in- 
dustry and  after  having  come  in  contact  with 
some  of  the  men  who  are  higher  up  in  our  in- 
dustry and  havinqr  an  understanding  of  their 
conception  of  the  ethics  of  business.  I  won- 
der how  we  got  any  consideration  at  all.  I  say, 
without  hesitation,  that  unless  we  do  go  about 
the  very  important  business  of  putting  our 
house  in  order  that  the  American  people  are 
going  to  see  to  it  for  themselves  via  the  road 
of  this  American  Congress.  It  is  amazing  the 
number  of  letters  that  a  Congressman  has  on 
his  desk  from  all  parts  of  the  United  States 
protesting  against  some  of  the  terrible  pictures 
that  we  have  foisted  on  them  in  the  past  few 
months  from  a  moral  viewpoint. 

"I  have,  from  time  to  time  at  the  various 
conventions,  said  these  same  things,  but  even 
then,  I  had  no  conception  of  the  real  situation 
as  it  pertains  to  the  attitude  of  our  national 
lawmakers.  The  relief  that  we  got  in  the  ex- 
emption of  40-cent  tickets  was  purely  and  sim- 
ply through  sympathy  for  the  small-town  the- 
atre owner,  the  very  ones  that  have  paid  the 
least  attention  to  fighting  for  their  rights.  It 
seems  that  the  small-town  theatre  owner  just 
can  not  be  brought  to  realize  that  if  he  is  to 
exist,  he  must  help  fight  the  battles  of  the 
industry  that  are  for  the  common  good  of  all 
and  not  sit  back  and  wait  on  other  organiza- 
tions to  do  his  fighting  for  him.  This,  of 
course,  always  prevailed  and  will  continue  to 
probably,  but  it  seems  to  me  that  we,  as  inde- 
pendent theatre  owners,  should  stick  together 
and  work  for  the  common  cause,  laying  aside 
all  petty  differences  of  the  various  organiza- 
tions that  work  under  the  guise  of  helping  the 
independent  theatre  owners. 

"Anyway,  this  battle  is  over.  I  think  the  ex- 
emption of  40-cent  tickets  was  a  great  victory 
and  this  might  be  improved  upon  in  confer- 
ence. It  saved  the  industry  no  less  than  $70,- 
000,000.  Certainly  this  was  worth  fighting  for 
and  it  was  more  than  I  personally  thought  we 
might  get." 


June    4,  1932 


MOTION    PICTURE  HERALD 


i  / 


STUDIOS  PLAN  EXPLOITATION  DRIVE 
BEFORE  FILM  GOES  IN  PRODUCTION 


Idea  Is  to  Have  Men  Who  Un- 
derstand Exhibition,  Sales  and 
Advertising  Problems  Follow 
Through  Until  Picture  Is  Made 

By  LEO  MEEHAN 

Combination  of  salesmanship  and  ex- 
ploitation with  actual  production  is  being 
given  its  first  serious  trial  in  Hollywood. 
The  plan  promises  to  produce  some  definite 
results,  providing  the  advertising  and  sales 
boys  down  in  New  York  do  not  gum  it  up 
too  much  by  interference. 

Several  studios  are  developing  their  own 
systems,  in  their  own  ways,  but  the  general 
idea  is  to  begin  to  plan  advertising  and 
sales  campaigns  even  before  a  picture  goes 
into  production.  Instead  of  waiting  until 
the  picture  is  completed,  and  then  having 
a  studio  publicity  department  (which  under- 
stands little  and  often  cares  less  about  either 
sales  or  advertising)  dump  a  ton  of  miscel- 
laneous publicity  bunk,  "suggestions  for 
ads,"  publicity  and  production  stills,  trailer 
cut-outs  and  what-not  into  the  New  York 
advertising  department,  the  exploitive  and 
sales  possibilities  of  a  picture  will  be  taken 
up  and  worked  upon  scientifically,  right 
from  the  scenario  department  to  the  cutting 
rooms. 

In  the  good  old  golden  days,  when  the 
master  print  arrived  in  New  York,  the 
"master  showmen"  and  "master  salesmen" 
foregathered  in  the  home  office  projection 
room.  In  darkness,  and  silence,  they 
"viewed  the  remains."  Conferences  pro- 
ceeded, then,  to  decide  how  the  picture 
could  be  saved  from  its  own  obvious  weak- 
nesses by  titanic  exploitation,  high  pressure 
salesmanship.  Result:  Go  through  the 
press  books  of  a  season's  product  and  they 
all  read  alike — same  superlatives,  same  ideas 
for  ballyhoo,  same  kind  of  publicity  stills, 
same  old  bunk. 

The  Parade  Had  Passed 

This  is  no  particular  reflection  upon  the 
ability  of  the  men  who  wrote  the  copy,  de- 
signed the  advertising,  or  the  paper.  In 
fact,  the  very  shots,  still  or  otherwise, 
which  might  have  permitted  them  to  do 
something  original,  were  never  made.  The 
same  is  true  as  to  copy  material.  In  Hol- 
lywood, the  parade  had  passed,  the  cast 
scattered  to  the  four  winds,  the  boys  in  the 
publicity  department  were  knee  deep  in  the 
next  job. 

The  new  plan  is  to  have  men  who  under- 
stand theatre  exploitation,  sales  advertising, 
distribution,  follow  the  product  right 
through.  Assisting  them  perhaps,  if  the 
plans  develop,  will  be  staffs  of  ad  writers, 
layout  artists,  men  with  a  definite  knowl- 
edge of  selling.  Studio  publicity  men,  as  a 
general  rule,  do  not  know  these  things.  It 
is  their  business  to  look  after  free  publicity, 
to  contact  newspaper,  magazine  and  trade 
press  writers,  supply  them  with  "pieces  for 
the  paper"  about  production  activities,  con- 
tract personalities,  send  out  news  letters. 
They    are    designed    to    be  information 


bureaus,  not  sales  or  advertising  depart- 
ments for  finished  product. 

Under  the  new  plan,  let  us  assume  the 
first  draft  of  a  script  which  is  shortly  to 
go  into  production  is  delivered  to  the  head 
of  this  new  exploitation  department,  a  man 
who  knows  sales  problems,  exhibition  prob- 
lems. He  reads  it  with  the  idea  of  dis- 
covering what,  if  anything,  will  sell  in  such 
a  production.  Also,  he  reads  it  with  the 
idea  of  discovering  what,  if  any,  sales  re- 
sistance the  proposed  picture  may  offer. 
Theoretically,  then,  if  studio  potentates  keep 
off  their  high  horses,  he  will  go  back  to 
the  supervisor,  the  production  executive, 
the  director,  the  scenarists,  and  offer  his 
criticisms  and  comments.  He  may  say  the 
proposed  cast  has  no  selling  value.  He 
may  indicate  a  belief  that  a  certain  sequence, 
if  built  up,  would  offer  unusual  exploitation 
values,  but  that  it  is  no  good  as  written. 
He  listens  to  the  slants  of  the  men  and 
women  who  have  lived  with  the  production 
to  date,  creating  it  on  paper.  He  may 
become  imbued  with  some  of  their  enthusi- 
asm, their  understanding  of  what  is  being 
undertaken. 

May  Make  Sketches  from  Life 

Well,  he  then  goes  back  to  his  office  and 
begins  to  mull  over  the  plans  to  sell  it. 
He  roughs  out  a  complete  campaign.  By 
the  time  the  picture  gets  into  actual  shoot- 
ing, he  has  a  lot  of  ideas  about  stills,  about 
production  stories,  about  material  which 
can  be  used  for  one-sheets  and  24-sheets. 
If  he  has  a  staff  of  artists,  they  can  go  to 
the  sets,  make  sketches  actually  from  life. 
He  may,  if  he  is  smart,  see  that  there  is 
one  way  to  sell  this  picture  in  New  York, 
and  quite  another  way  to  sell  it  in  Des 
Moines.  There  are  features  of  it  which 
will  appeal  more  strikingly  to  each  type  of 
customer.  So  he  draws  up  not  only  one 
type  of  campaign,  but  possibly  two  or  three, 
or  more,  shooting  this  material  into  the 
home  office  as  fast  as  he  can  prepare  it.  He 
follows  the  cutting  and  assembly  of  the 
picture  on  the  studio  screens.  He  goes  out 
to  the  first  and  subsequent  previews  to 
study  audience  reactions.  There  he  may 
discover  that  audiences  are  keen  upon  some 
phase  of  the  picture  which  hadn't  struck 
him  at  all.  He  gets  that  into  the  mails 
for  New  York.  So,  by  the  time  the  master 
print  is  shipped,  the  old  wheels  in  New 
York  are  grinding  apace,  finishing  up  a  lot 
of  good,  solid  material  already  supplied  by 
the  studio  exploitation  department. 

There  is  another  reason,  and  a  very  im- 
portant one,  why  this  system  has  advan- 
tages under  present  conditions.  It  used  to 
be  that  under  ordinary  routine  a  production 
could  be  delivered  in  New  York  well  in 
advance  of  its  release  date.  There  was 
ample  time  to  prepare  the  exploitation  and 
advertising  campaigns  after  it  arrived  in 
the  home  office.  Not  so  today.  With  money 
scarce,  negative  investments  being  kept 
down  absolutely  to  bed  rock,  there  is  often 
a  last  minute  panic  to  meet  release  dates. 
Whitbeck  Possibly  Originator 

Frank  Whitbeck,  who  has  exploited  and 
sold  everything  from  a  medicine  show  to  an 


Meehan  Warns  Against  Inter- 
ference from  Home  Office 
Forces  in  Move  to  Provide 
Material  That  Will  Sell  Film 

Eleven-dollar  Hollywood  Premiere,  is  pos- 
sibly the  pioneer  of  this  new  development. 
He  worked  on  it  first  at  Universal.  Now 
he  is  at  Paramount.  It  is  doubtful  if  any- 
one will  deny  that  Mr.  Whitbeck  knows 
show-business.  He  probably  can  tell  you 
the  names  and  locations  of  all  the  theatres 
in  your  home  town,  and  what  kind  of  busi- 
ness they  have  done  the  past  twenty  years. 

Recently,  MGM  decided  to  give  this  sys- 
tem a  thorough  test.  So  it  detached  per- 
spicacious Pete  Smith  from  all  other  duties, 
gave  him  carte  blanche  to  organize  a  de- 
partment designed  to  supply  Howard  Dietz 
and  the  other  New  York  brethren  with  the 
best  sales  material,  and  to  render  his  ad- 
vice to  production  executives  in  advance  of 
shooting  so  that  pictures  may  be  built  with 
sales  ideas  in  mind.  A  suite  of  offices  separ- 
ate from  the  regular  publicity  department 
has  been  fitted  up,  and  the  nucleus  of  an 
advertising  staff  engaged.  One  of  Pete's 
first  jobs  was  to  handle  the  campaign  for 
the  opening  of  "Grand  Hotel"  at  the 
Chinese  in  Hollywood. 

Recently  Warner-First  National  sent  out 
a  New  York  advertising  representative  in 
the  person  of  George  Bilson,  who  is  under- 
taking to  supervise  trailer  production  and 
provide  sales  campaign  ideas  for  the  New 
York  home  office  of  that  company.  George 
Thomas  and  his  staff  continue  to  function 
as  the  studio  publicity  department,  but  Mr. 
Bilson  is  free  to  concentrate  strictly  on  sales 
ideas.  He  carries  the  title  of  western  ad- 
vertising manager. 

New  Use  of  Trailers 

Trailers  are  regarded  as  very  important 
sales  adjuncts.  In  the  past  they  have  not 
always  been  given  the  attention  they  war- 
ranted. Not  so  long  ago  trailers  often  had 
to  be  made  up  from  footage  not  used  in  the 
production.  With  sales  and  advertising 
management  in  the  studios,  it  is  easy  enough 
to  select  and  have  shot,  during  production, 
the  best  possible  material  for  trailers. 

Other  companies  are  considering,  or  al- 
ready experimenting,  along  these  lines.  All 
are  watching  with  interest  what  is  being 
developed  by  men  like  Messrs.  Whitbeck, 
Smith  and  Bilson.  It  is  generally  believed 
that  productions  with  better  sales  values, 
and  advertising  campaigns  with  more  finish 
and  originality  are  possible  under  such  co- 
operative arrangements  between  New  York 
and  the  studios. 

One  thing,  hinted  at  the  beginning,  may 
cripple  the  effectiveness  of  these  efforts. 
If  the  boys  in  New  York  get  to  feeling 
that  the  West  Coast  gang  may  supersede 
them  or  cut  down  their  importance,  the  old 
submarining  may  start.  There  have  been 
slight  indications  of  such  possibilities  al- 
ready. Possibly  the  economic  pressure  of 
the  times  will  prevent  any  tendency  not  to 
give  the  experiment  a  genuine  trial. 


18 


MOTION    PICTURE  HERALD 


June    4  ,  1932 


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Theatre  receipts  of  New  York,  Boston  and  Baltimore  for  the  period  of  March  5 
to  May  21  this  year  are  shown  in  the  graph,  based  upon  MOTION  PICTURE 
HERALD'S  weekly  compilation  of  box  office  returns.    The  100  per  cent,  line  shows 
the  average  weekly  gross  in  the  given  city  for  the  year  1931. 


RKO'S  NEW  POLICIES 

RAISE  THEATRES'  NET 


Circuit  Reports  Increased 
Profits  at  Nine  Widely  Sep- 
arated Houses;  Summer 
Contests  Are  Planned 

Revised  policies  adopted  within  the  past 
five  to  eight  weeks  in  RKO  theatres  across 
the  country  are  showing  a  uniform  increase 
in  operating  profits,  according  to  figures 
received  from  nine  widely  separated  thea- 
tres in  a  coast  to  coast  survey  of  the  circuit 
now  being  conducted  by  the  home  office. 
In  some  cases  the  increased  profits  were 
shown  in  spite  of  lowered  attendance  and 
grosses  which  followed  upon  the  changes  of 
policy. 

The  new  operating  policies  included  elim- 
ination of  vaudeville  from  some  theatres,  a 
downward  revision  of  admission  scales, 
changes  in  advertising  methods  which  per- 
mitted economies,  elimination  of  costly  fea- 
tures from  programs  and  additional  general 
economies  in  operations.  As  a  result  of  the 
changes,  the  net  profit  of  nine  houses  select- 
ed at  random  showed  an  increase  of  several 
thousand  dollars.  Many  others  were  placed 
in  a  healthful  state  of  affairs  after  having 
been  in  the  red  for  several  months. 

What  the  Theatres  Showed 

Initial  results  of  the  changed  policies  as 
shown  by  RKO's  coast  to  coast  survey  re- 
veal that  the  Jefferson  theatre,  New  York, 
increased  its  net  profit  over  $3,000,  despite 
a  $1,200  lower  gross,  and  the  Franklin,  New 
York,  with  a  $700  lower  gross,  had  a  net 
increase  of  more  than  $2,500.  At  San  Fran- 
cisco, the  Orpheum's  net  was  boosted  $1,600 ; 
the  Spokane,  Washington,  $1,200,  and 
Keith's,  Washington,  D.  C,  $5,000.  The - 
Riverside,  at  Milwaukee,  with  a  gross  only 
slightly  better  than  half  its  customary  aver- 
age, increased  net  profits  $1,500.  With  a 
similar   gross   situation   prevailing   at  the 


Emboyd,  Fort  Wayne,  the  theatre  showed 
a  net  increase  of  over  $800,  and  the  Keith's 
net  went  up  $700,  despite  a  slight  drop 
in  attendance  and  25  per  cent  in  gross. 

The  Chester  theatre,  New  York,  increased 
its  net  more  than  $2,400,  while  its  gross  de- 
clined about  $1,000,  and  the  Royal,  New 
York,  showed  a  net  increase  of  nearly  $1,- 
300. 

Maintenance  of  the  favorable  net  im- 
provement throughout  the  summer  will  be 
aided  by  the  participation  of  all  RKO  thea- 
tres in  a  series  of  national  contests.  Plans 
have  been  perfected  for  an  RKO  theatre 
tieup  with  Tower  Publications  which,  dur- 
ing August,  will  select  "the  most  beautiful 
woman  in  America."  The  contest  will  be 
carried  on  in  1,300,000  copies  of  Tower 
Publications,  and  the  winner  will  be  given 
a  lifetime  annuity  through  an  insurance 
company.  In  September,  the  circuit's  thea- 
tres will  participate  in  a  Popularity  Contest. 
RKO  theatres  are  now  participating  in  Op- 
portunity contests  for  the  discovery  of  new 
stage  and  screen  talent,  and  further  summer 
exploitation  will  be  focused  on  a  Greater 
Entertainment  Season,  marking  the  arrival 
of  new  season  product. 

Tied  In  With  Radio  City  Publicity 

All  RKO  theatres  are  being  tied  in  with 
Radio  City  publicity,  and  division  theatre 
managers  are  being  provided  with  Radio 
City  photographic  enlargements,  new  pic- 
tures and  publicity  stories  for  dissemination 
to  the  public  through  local  theatres. 

Brooklyn  and  New  Jersey  independent 
exhibitors  were  advised  late  last  week  by 
Nate  Blumberg  and  Harold  B.  Franklin,  of 
RKO,  that  the  circuit  would  not  introduce 
triple  features  in  New  Jersey  and  that  triple 
feature  programs  as  now  conducted  one 
night  a  week  in  RKO  Brooklyn  houses 
would  be  abolished  after  June  12.  Describ- 
ing triple  feature  programs  as  "an  evil 
which  should  be  eliminated,"  Mr.  Franklin 


Stage  Hands  and 
Operators  Opening 
Convention  June  6 

More  than  1,000  stage  hands  and  projec- 
tionists from  every  state  and  from  Canada 
are  expected  to  be  in  attendance  when  the 
31st  bi-annual  convention  of  the  Inter- 
national Alliance  of  Theatrical  Stage  Em- 
ployees and  Moving  Picture  Machine  Oper- 
ators opens  at  Columbus,  Ohio,  on  June  6. 
The  convention  will  continue  throughout  the 
week,  closing  June  11  with  the  annual  elec- 
tion of  officers. 

William  C.  Elliott,  of  Cincinnati,  presi- 
dent of  the  organization,  arrived  in  Colum- 
bus early  this  week  with  a  delegation  from 
the  New  York  headquarters  of  the  IATSE, 
which  included  Fred  J.  Dempsey,  of  Boston, 
general  secretary-treasurer,  and  John  P. 
Nick,  of  St.  Louis,  first  vice  president.  The 
officials  sat  in  at  pre-convention  district 
meetings  which  opened  Thursday,  at  the 
Neil  House,  convention  headquarters. 


Briskin  Appointed  General 
Manager  of  Columbia  Studio 

Sam  Briskin  was  appointed  general  man- 
ager of  the  Columbia  studio  on  the  Coast 
this  week.  He  will  act  in  that  capacity 
as  an  assistant  to  Harry  Cohn,  in  charge 
of  production. 

Mr.  Cohn  will  return  to  the  home  office 
in  New  York  early  next  week,  from  the 
Columbia  sales  convention  on  the  Coast. 
Walter  Wanger,  vice  president,  will  remain 
at  the  studio  for  four  months. 


Paramount  Debenture  Payment 

Late  last  week,  Paramount  Publix  depos- 
ited with  the  Chase  National  Bank  as  trus- 
tee, funds  to  pay  the  coupons  which  were 
due  June  1  on  its  issue  of  6  per  cent  deben- 
tures. The  company  also  announced  that  it 
had  delivered  to  Chase  for  cancellation 
$750,000  par  value  of  its  Sy2  per  debentures 
for  cancellation  as  of  June  1  in  fulfillment 
of  the  sinking  fund  requirements  on  that 
issue. 


said  only  an  unusual  volume  of  advance 
bookings  prevented  immediate  elimination 
of  the  policy.  The  complaints  of  independ- 
ent exhibitors  were  carried  to  the  RKO 
executives  by  Rudy  Sanders,  president  of 
the  Brooklyn  Theatre  Owners,  and  Leon 
Rosenblatt,  of  Allied  Theatre  Owners  of 
New  Jersey. 

Few  theatre  closings,  other  than  the  cus- 
tomary seasonal  shutdowns,  are  contem- 
plated by  RKO  for  the  summer,  Franklin 
declared.  A  flexible,  individual  theatre  pol- 
icy will  be  followed  in  every  instance,  he 
said,  and  the  status  and  prospects  of  each 
theatre  will  be  considered  before  a  decision 
is  made.  No  general  formula  to  be  applied 
indiscriminately  to  the  entire  circuit  will  be 
sought,  he  said.  In  some  instances,  RKO 
will  merely  pare  overhead  further  and  con- 
tinue theatres  in  operation  throughout  the 
summer,  where  the  situation  seems  to  war- 
rant, and  in  others  the  circuit  will  increase 
show  value  wherever  this  course  appears 
advisable. 


EVEN  OLD  MAN 
DEPRESSION 
HAS  TO  SMILE 


1  \  1  ft 

1|  1  V  ^ 


AUTOMOBILE 
INDUSTRY 


CHEER  UP 
AMERICA! 


STEEL 
INDUSTRY 


STEAMSHIP 
INDUSTRY 


COAL 
INDUSTRY 


TRANSPORTATION 
INDUSTRY 


TEXTILE 
INDUSTRY 


Industries  of  America!  Awake!  Dig  out 
of  the  doldrums!  Pep  is  the  first  step  to 
Prosperity!  See  how  Leo  dispels  gloom 
with  his  golden  smile  in  the  motion 
picture  industry! 


The  eyes  of  the  industrial  world  are  on 
Metro- Goldwyn- Mayer,  shining  example 
of  a  company  that  refuses  to  be  licked !  An 
inspiration  to  the  nation!  In  the  worst  year 
of  history  Leo  of  M-G-M  has  backed  opti- 
mism with  results.  The  hell  with  depression! 


SHOWMEN! 
TAG  ON 
TO 

SUCCESS! 

Leo  leads  the  way 


1  OUGHT  TO  HAVE 
MY  BRAINS 
EXAMINED!" 

— "They  urged  me  to  play  M-G-M 
pictures.  I  could  have  bought  them 
last  Fall.  I  passed  them  up.  I  must 
be  nuts,  Doc!  I  owe  it  to  myself,  to 
my  family  and  to  my  public  to  have 
my  brains  carefully  examined." 


GET  THIS 
STAMP 
ON  YOU! 


There  are  certain  exhibitors  in  this 
country  who  have  the  Metro- 
Goldwyn-Mayer  stamp.  They  walk 
around  bearing  THE  TRADE- 
MARK OF  SUCCESS!  They've 
got  that  M-Q-M  spirit  of  pep  and 
prosperity  just  as  surely  as  if  they 
had  the  trade-mark  stamped  on 
them! 


And  there's  a  LOOK 
in  their  EYE  that  says: 


Frankly  and  fearlessly  Leo  talks  to  you,  and 
urges  you  to  read  every  word  of  what  follows: 


to  mu,  with  nooey.  i  dot 

M-G-M  doesn't  need  to  cover  precious  white 
space  with  smoke  screens.  Let's  face  facts  in 
the  industry  today!  We're  proud  — and  right- 
fully proud  — of  our  product  record  of 
1931-32!  We're  not  cocky  about  it,  any  more 
than  we  were  cocky  last  year  or  the  years  before 
when  our  record  was  equally  good.  If  M-G-M 
had  started  to  rest  on  its  laurels  at  any  time  in 
the  past  couple  of  years,  we  would  have  gone 
the  way  of  all  flesh!  But  we  just  stuck  to  our 
jobs  and  worked  hard— darned 
hard— to  maintain  M-G-M's 
high  position  in  the  industry! 


The  Bunk  Season 
Is  Mera  I 

M-G-M  came  to  you  straight- 
forwardly at  so-called  "An- 
nouncementTime"  a  year  ago 


"PROSPERITY"  with  DRESSLER-M ORAbl 
is  just  around  the  corner.   {Watch  for  date !) 


and  stated  that  we  wouldn't  join  the  annua) 
chorus  of  bull,  we  wouldn't  go  off  half-cocked 
about  what  we  were  going  to  do  during  a  long 
twelve-month  ahead!  Exhibitors  of  M-G-M 
are  well-satisfied  with  what  we  delivered,  they'd 
rather  get  results  on  the  screen  than  promises  in 
an  annual  announcement.  Again  this  year 
M-G-M  calls  your  attention  to  the  fact  that 
the  prospectuses  of  one  company  look  just 
about  the  same  as  those  of  another  company. 
The  artists,  printers  and  ad  writers  are  all  okay! 

After  The  Bull 
Is  Over! 

It's  what  happens  during  the 
course  of  the  year  that  mat- 
ters. You  can't  show  those 
pretty  announcements  on  the 
screen.  Those  annual  plans 
go  to  Hollywood  and  then 
it's  up  to  the  studio! 


Motion  picture  patron  learningthat 
his  local  theatre  is  going  to  play 
GRETA  GARBO'S  new  sensation 
"AS  YOU  DESIRE  ME." 


Starts  TODAY 

Somi  STATE 


MADGE  EVANS 
UNA  MERKEL 
RALPH  GRAVES 


Part  of  a  typical  M-G-M  EXTRA  AD 
CAMPAIGN  in  addition  to  Press  Sheet. 


M-G-M  Studio  and  Others! 

It's  a  shame  that  upheavals  have  to  take  place  because  it  takes  so  long 
for  readjustments  and  the  product  is  bound  to  suffer!  That's  why  it's 
a  pleasure  to  watch  that  M-G-M  studio  function.  Full  steam  ahead! 
No  waste  motion  for  political  adjustments,  new  bosses,  upset  morale! 
The  personnel  of  M-G-M  in  its  Home  Office  and  in  its  Studio  is  the 
same  live-wire  crew  that  has  given  theatres  rent-paying,  profit-yielding 
product  since  1924!  Experts  in  each  of  their  fields,  working  together 
happily,  enthusiastically,  to  make  the  success  for  exhibitors  that 
means  the  success  for  their  company!    When  somebody  tells  you 

there's  a  new  set-up  at  that  place  and  the 

other — remember  this  is  no  time  to  gamble 

on  prospects.  This  is  a  time  when  you  play  safe  I 


M-G-M 

L_ 

 1 

Personalities  Pay! 

_^  .  ..  The  most  frequently 

During  tough  times  it  becomes  more  apparent  used  letters  in  the 
than  ever  that  you're  licked  if  you  haven't  alPhabet- 
got  STAR  names!  Frantic  efforts  are  being  made  in  the  indus- 
try to  build  up  names — but  in  all  honesty  M-G-M's  years  of 
Star-Building  have  given  us  the  edge  by  miles.  When,  if  ever, 
can  this  Galaxy  of  Names  be  approached  (just  to  mention  a  few): 
MARIE  DRESSLER,  NORMA  SHEARER,  GRETA  GARBO, 
JOAN  CRAWFORD,  WALLACE  BEERY,  JOHN  BARRY- 
MORE,  MARION  DAVIES,  CLARK  GABLE,  ROBERT 

Thanks  for  reading  the  above.  Don't  you  agree? 

(continuea) 


STOP  if 

YOU'RE  BORED— 

We  believe  this  is 
the  frankest  state- 
ment ever  put  in 
an  ad.  We  urge  you 
to  read  it  through! 

(continued) 


MONTGOMERY, 
RAMON  NOVARRO, 
JACKIE  COOPER, 
LIONEL  BARRYMORE, 
WILLIAM  HAINES,  BUSTER  KEATON, 
JIMMY  DURANTE,  LEWIS  STONE  — we 
could  go  on  indefinitely.   They're  all  M-G-M 
contract  names ! 

Think  This  Over! 

Years  ago,  prior  to  the  entrance  of  M-G-M  in 
the  industry,  the  film  company  which  was 
then  on  top  was  subject  to  all  kinds  of  petty 
criticism  and  abuse.  It  is  always  the  case.  But 
the  motion  picture  industry  is  interested  in 


"I  CUT  MY 
NOSE  TO 
SPITE  MY 
FACE!" 

A  few  exhibitors  who  allowed 
their  competition  to  get  M-G-M 
this  year  will  think  it  over 
more  carefully  in  1932-33. 


NORMA  SHEARER  -  CLARK  GABLE  in 

"Strange  Interlude."  This  wi  II  be  sensational! 


one  thing  only,  and  demands  one  thing  only 
—  the  best  available  product !  It  will  interest 
film  circles  this  year  to  know  that  the  circula- 
tion of  M-G-M  pictures  in  the  season  1931-32 
will  exceed  its  circulation  of  1930-31.  Think 
that  over ! 

Our  Obligation! 

We  sincerely  believe  we  have  an  obligation  to 
the  industry.  M-G-M  pictures  have  been 
bought  as  a  form  of  insurance  this  past  year 

and  they  have  fulfilled  their 
obligation  to  keep  many 
theatres  open.  It  has  been  a 
sacred  trust,  we  welcomed 
that  trust.  We  did  not  fail 
our  trust!  Many  a  man  in 
this  business  has  said:  "I 
wonder  what  would  have 
happened  without  M-G-M's 
remarkable  support  at  the 
box-office!"  The  same  ques- 
tion may  be  asked  about  the 


year  to  come 


MARIE  DRESSLER- POLLY  MORAN  in    GRETA GARBO  in  "As 

-saver!  For  this  time  of  year  especially!     YOU  Desire  Me."  It'sBIQ! 


Your  Obligation! 

Has  the  industry  a  reciprocal  obligation  to 
M-G-M  ?  We  sincerely  believe  it  has  a  com- 
munity interest  in  helping  us  to  bring  to  the 
screen  the  important 
attractions,  the  Big 
Entertainments,  thei 
Big  Stars  of  great  ap- 
peal that  have  stimu- 
lated attendance!  We 
can't  do  it  alone.  We 
need  your  sympathy. 
We  need  your  co- 
operation. We  have 
received  that  in  abun- 
dance from  exhib- 
itors who  recognize 
M-G-M's  life-sustain- 
ing position  in  this 
industry  and  are  will- 
ing to  enthusiastically 
go  along  with  it! 


THREE  TYPICAL  MONTHS  IN  1932  / 

/30 

120 

110 

100. 

%     AVERAGE  BUSINESS    IN  193  1 

90 

80 

70 

60 

A  CHART!   What's  an  ad  without  a  chart! 

When  business  in  1932  beats  business  in  193 1,  that's  news!  Here's 
a  survey  of  203  theatres  playing  M-G-M  product  in  95  situations. 
The  average  business  done  in  those  theatres  in  193 1  is  shown  by 
the  center  line  marked  "AVERAGE  BUSINESS  IN  193 1"  The 
other  line  shows  business  done  by  those  same  theatres  playing 
M-G-M  product  for  three  months  uf  1932.  Are  you  among  the 
lucky  boys  who  collaborated  with  M-G-M  m  licking  depression  ? 
Will  you  be  among  them  next  year,  too!  And  how! 


Another  Obligation! 

The  people  of  America  have  a  habit  of  getting 
the  best,  no  matter  what  type  of  merchan- 
dise it  may  be.    A  theatre  may  be  free  of 

competition,  but  it  is 
never  free  of  the  ob- 
ligation to  give  its 
patrons  Metro-Gold- 
wyn-Mayer  Stars, 
Metro-Goldwyn- 
Mayer  Hits — the  en- 
tertainment that  is 
talked  about,  written 
about  and  which 
eventually  is  sought 
out  by  ticket-buyers ! 
The  theatre  which  is 
inthis  business  to  stay 
will  never  say:  "The 
public  be  damned!" 


PICK  YOUR 
FAVORITE 

STARS !~ 


G 


More  Pep  with 
Every  Step!  It's 
great  to  be  with  a 
successful  outfit! 


John  ^jpT*' 

Jackie 
Cooper 

Joan*^"^ 

Crawford 


GET  ON  TOP! 
STAY  ON  TOP! 

There's  only  one  way— 
The  M-G-M  way! 
Great  Personalities  in 
Great  Entertainments! 


TALK  ABOUT 

MIRACLES! 


Daniel  in  the 
lion' s  den  was  the 
sensation  of  his 
century! 


Jonah  and  the 
whale  was  the 
talk  of  his  era! 


BUT  THE  MIRACLE  OF  ALL  TIME 


METRO-, 


LDWYN 

MAYERs      -Saving  Product 

Licks  the  Greatest  Depression  of 

{It's  a  pleasure! 


June    4,    193  2 


MOTION    PICTURE  HERALD 


19 


BRITISH  DISTRIBUTORS  RESISTING 

EXHIBITOR  PLEA  TO  CUT  RENTALS 


Promise  to  Afford  Relief  in 
Individual  Cases,  but  Stand 
Pat  Against  General  Re- 
duction of  Their  Prices 


By  W.  H.  MOORING,  London 

Those  British  exhibitors  who  had  antici- 
pated that  the  most  recent  meetings  of  the 
Joint-Trading  Committee,  set  up  by  the 
Cinematograph  Exhibitors  Association  and 
the  Kinematograph  Renters  Society,  would 
lead  to  almost  immediate  agreement  on  a 
general  policy  of  lower  rentals,  are  to  be 
disappointed. 

The  Joint  Trading  Committee  has  had  a 
number  of  sittings,  but  the  distributors 
(KRS)  have  blandly  intimated  that  they 
are  not  prepared  to  go  any  further  in  their 
efforts  to  meet  exhibitors,  in  regard  to 
rental  terms,  than  they  offered  three  months 
back.  At  that  time  the  exhibitors,  through 
the  CEA,  were  optimistic  enough  to  try 
for  a  reduction  of  film  hiring  terms,  from 
an  average  level  then  standing  at  round 
about  33^  per  cent,  to  something  approxi- 
mating 25  per  cent. 

Distributors  Adamant 

But  the  distributors  were  adamant,  and 
merely  offered  to  afford  relief  in  individual 
cases  where  rental  terms  under  sharing  ar- 
rangements were  proved  excessive  on  sub- 
mission to  the  Committee.  This  in  effect  is 
the  stand  which  the  distributors  indicate 
they  will  maintain. 

The  CEA  General  Council  last  week 
heard  its  own  committee's  report  on  the 
results  of  the  latest  efforts.  This  report 
concludes  with  the  significant  remark  that 
"this  is  the  most  that  the  KRS  will  be  dis- 
posed to  offer  as  a  contribution  from  itself 
as  representing  the  renters.  If  this  offer  is 
again  rejected  (the  CEA  rejected  similar 
proposals  three  months  ago),  the  only  steps 
open  will  be  for  the  General  Council  to 
issue  a  series  of  recommendations  to  its 
members  and  the  utility  of  such  recom- 
mendations will  depend  entirely  upon 
whether  members  are  disposed  to  support 
them." 

This  means  in  short  that  the  American 
distributors  here,  no  doubt  under  the  in- 
fluence of  adverse  exchanges,  are  compelled 
to  hold  out  for  present  rental  terms.  Ex- 
hibitors can  now  see  that  the  distributors 
as  individual  traders  are  further  hit  by 
depression  in  just  the  same  ratio  as  the 
theatres,  and  that  they  have  given  their 
last  word  in  concessions.  In  addition,  ex- 
hibitors recognize  that  the  distributors 
operating  through  the  KRS  have  leadership. 

Unless  the  members  of  the  CEA  are 
ready  to  take  the  present  proposals  as  final, 
the  exhibitor  organization  has  one  hope — 
a  very  fragile  one — left. 

Could  Issue  Recommendations 

It  can  issue  recommendations  to  its  mem- 
bers according  to  local  conditions.  In  some 
areas  it  might  advise  that  all  American 
films  should  be  given  "a  booking  holiday 
for  two  or  three  months,"  in  others  that 
exhibitors  should  agree  locally  not  to  book 


REAL  SELLING! 

Stuart  'Webb,  president  of  Pathe 
Exchange,  Inc.,  week-ends  on  the 
Maine  coast.  This  week  he  is  back 
from  Bath  with  a  tale  he  cites  as  illus- 
trating the  new  intensity  of  selling, 
resultant  from  the  endeavor  of  all 
business  to  pull  out  of  "the  depres- 
sion." 

It  appears  that  Mr.  Wingate  Cram  , 
of  Bath,  incidentally  of  the  Bangor  ~3 
Aroostook  Railway  Crams,  received  a 
telephone  call,  saying: 

"This  is  The  Telephone  Company, 
Mr.  Cram.  We  have  made  a  survey  of 
your  residence  and  find  that  if  you 
had  an  additional  instrument  on  your 
third  floor  it  would  save  your  family 
and  servants  many  steps  a  day  and  im- 
prove the  operation  of  the  household." 

"Who  did  you  say  this  is?"  asked 
Mr.  Cram  in  calm  Yankee  politeness. 

"The  Telephone  Company,  sir." 

"And  you  have  made  a  survey  of 
the  third  floor  of  my  residence  and 
checked  up  where  everybody  sleeps}" 

"Yes,  sir,  naturally  we  have  to  make 
a  study  before  we  can  make  a  recom- 
mendation." 

"How  interesting,  how  dreadfully 
interesting,"  Mr.  Cram  commented. 

"It's  Telephone  Drive  Week,  Mr. 
Cram.  May  we  not  enter  your  order 
for  the  additional  instrument}" 

"Well,  well!"  Which  was  an  ex- 
clamation from  the  conservative  Mr. 
Cram.  "Business  is  up  and  coming. 
Last  week  the  butcher  looked  in  our 
garbage  and  then  wrote  to  me  that 
we  were  eating  too  much  fish — but  I 
hardly  expected  this  from  the  Tele- 
phone company." 


certain  selected  product  at  more  than  so 
and  so  much  per  cent. 

In  every  such  case  the  exhibitors'  cause 
would  most  likely  suffer  at  the  hands  of 
exhibitors,  because,  whether  due  to  uncon- 
trollable numbers  or  lack  of  morale,  the 
exhibitors'  movement  in  this  country  has 
not  shown  a  great  aptitude  for  unity  and 
loyalty  as  expressed  through  the  coopera- 
tive weapon.  Two  per  cent  double  crossers 
can  wreck  any  exhibitors'  cooperative  plan. 

It  seems  most  likely  at  this  stage  that 
the  distributors  have  resisted  successfully 
the  exhibitors'  demand  for  easier  film  prices. 

Circuit  Cinemas 
Cutting  Admissions 

The  General  Council  of  the  CEA  has  had 
laid  before  it,  by  the.  Manchester  Branch 
of  the  organization,  a  complaint  that  cer- 
tain circuit  theatres  are  operating  on  a 
policy  of  second  matinees ! 

Awhile  back  third  shows  resulted  in  a 
good  deal  of  general  criticism,  but  condi- 
tions in  many  of  the   industrial  districts 


Circuit  Theatres  Reduce  Ad- 
mission Prices,  Others  Protest; 
Government  Drops  Policy  of 
Sidestepping    Sunday  Issue 

were  so  bad  as  to  justify  low  prices  in 
preference  to  empty  seats.    So  it  passed. 

Now,  however,  we  are  treated  to  the 
spectacle  of  a  producer-renter-theatre  con- 
cern, starting  in  some  of  its  industrial  areas 
adult  admissions  at  the  usual  Saturday  Kid- 
dies Matinee  price  of  two  pence. 

Independent  theatre  owners  are  alarmed 
and  annoyed,  and  the  result  of  disclosures 
will  be  hot  protestations  from  the  CEA  to 
the  circuit  concern  starting  all  the  rot. 
Government  Stops  Sidestepping 
Sunday  Opening  Issue 

After  a  good  deal  of  wasted  time  and 
effort  the  Government  has  been  compelled 
to  abandon  its  decision  not  to  take  active 
part  in  framing  new  legislation  to  clarify 
the  present  Sunday  entertainments  situa- 
tion. 

Previously  it  was  announced  that  the 
House  of  Commons  would  be  left  to  evolve 
the  new  regulations  which  must  be  framed 
before  next  October.  But  deadlock  re- 
sulted because  the  House  of  Commons  com- 
mittee appointed  to  consider  a  bill  (which 
passed  its  second  reading  before  the  full 
House  by  the  narrow  majority  of  18)  was 
constituted  as  to  50  per  cent  against  and 
50  per  cent  for,  with  the  chairman  turning 
the  scales  every  time  an  amendment  went 
forward. 

The  farce  was  carried  to  a  point  where 
the  whole  work  of  the  committee  collapsed, 
and  now  Major  Stanley  of  the  Home  Office 
indicates  that  the  Government  will  take  a 
hand. 

But  they  are  not  likely  to  flout  the  Sabba- 
tarian movement,  which  by  its  superior 
propaganda  has  created  a  widespread  im- 
pression that  it  has  bulk  public  support : 
they  will  not  go  further  than  to  legalize 
Sunday  shows  where  these  were  previously 
given,  for  many  years,  illegally.  Areas 
where  change  in  public  opinion  results  in 
new  demand  for  Sunday  entertainment,  but 
where  Sunday  shows  have  not  before  been 
allowed,  will  first  have  to  take  a  local 
plebiscite,  and  if  that  shows  a  majority  in 
favor,  they  will  have  to  ask  Parliament  for 
a  small  private  bill,  permitting  them  to  open 
Sundays. 

V 

Here  and 
There 

Here  is  perhaps  an  indication  of  the 
times,  and  of  the  passing  of  the  smaller 
theatre  of  yesterdays.  Four  cinemas  sold 
under  the  hammer  in  Manchester  last  week 
realized  £1,745.  They  were  the  Plaza  Prest- 
wich ;  the  Regent,  Higher  Broughton ;  the 
Plaza,  Rochdale  Road,  Manchester,  and  the 
Regent  in  the  same  thoroughfare. 

V 

The  new  Gaumont  studios  to  be  opened 
soon  at  Shepherd's  Bush,  London,  will  first 
produce  "Rome  Express,"  a  story  told  on 
a  transcontinental  express. 


20 


MOTION    PICTURE  HERALD 


June    4,  1932 


MPTA  of  Kansas 
Names  Van  Hyning 
For  a  Third  Term 


THE  NEWEST  PICTURES 


Ann  Harding's  Latest  Leaves 
Her  Bound  for  Reno!  Sylvia 
Sidney   Does   Lovely  Suffering 

By  LEO  MEEHAN 


By  coincidence,  the  fade-out  of  Ann 
Harding's  new  picture.  "Westward  Pas- 
sage," leaves  her  starting  for  Reno  to  get 
a  divorce !  You  probably  recall  she  just 
had  one  there  in  real  life,  thank  you. 

The  Harding  production,  one  of  the  last 
to  carry  the  Rooster  brand,  is  possibly  the 
most  important  of  the  week  among  the  new 
pictures  tried  out  in  Hollywood.  Hiss  Hard- 
ing has  dropped  that  severe  Grecian  hair- 
dress  in  favor  of  waviness  and  fluffiness ; 
and  she  is  very  beautiful.  She  should  be 
quite  appealing  to  all  the  Harding  fans. 

Especially  noteworthy  is  the  leading  man. 
Laurence  Olivier,  whom  Radio  is  bringing 
to  the  front  strongly  in  next  season's  pro- 
gram. He  does  a  grand  job,  and  it  appears 
likely  that  he  will  land  in  the  front  line 
after  this  one  gets  around.  He  looks  a  lot 
like  Ronald  Colman ;  acts  like  Freddy 
March — which  is  pretty  good,  eh  ? 

The  story  is  pretty  thin  stuff  about  a 
young  couple  who  quarrel  so  much  they  get 
divorced.  The  wife  remarries,  only  to  find 
she  still  loves  No.  1.  On  a  boat  trip  back 
from  Europe  (westward  passage)  he  sells 
her  the  idea  of  quitting  No.  2  to  remarry 
her  first  love.  Snappy  dialogue  and  fine  per- 
formances by  the  leads,  by  Irving  Pichel, 
Zasu  Pitts  and  several  others,  help  to  bol- 
ster it  up.   Not  to  be  sold  to  the  children. 

Paramount  tried  out  "Merrily  We  Go  to 
Hell,"  with  Fredric  March  leading  the  pro- 
cession. Like  "Westward  Passage"  this  is 
another  drama  of  domestic  life,  with  a 
young  couple  trying  to  stay  together  in 
spite  of  the  husband's  passion  for  spirits 
frumenti.  Sylvia  Sidney  does  some  lovely 
suffering  as  the  wife.  There  is  lots  of  drink- 
ing in  a  gay,  merrily-we-go-to-hell  tempo. 

Many  Entries  for 
Film  Daily  Tourney 

Numerous  entries  and  many  prizes  have 
been  received  for  the  semi-annual  Eastern 
Film  Golf  Tournament,  sponsored  by  Film 
Daily,  which  will  be  held  at  Fenimore  Golf 
and  Country  Club,  White  Plains,  New  York, 
on  Wednesday,  June  22.  The  entries  for  the 
tournament  are  limited  to  160  participants. 

An  innovation  at  this  year's  outing  will 
be  the  formation  of  special  teams  to  compete 
for  designated  prizes.  One  such  team  will 
be  known  as  the  "vice-presidents  in  good 
standing,"  and  will  be  comprised  of  vice- 
presidents  of  film  companies  only,  it  was 
said. 

The  committee  in'  charge  of  the  tourna- 
ment consists  of  Al  Lichtman,  Lee  A.  Ochs, 
Bruce  Gallup,  Jack  Alicoate,  Ed  Finney, 
Red  Kann  and  Don  Mersereau. 


Roxy,  Beck  Due  Sunday 

Martin  Beck  and  S.  L.  "Roxy"  Rothafel, 
RKO  vaudeville  executives,  are  due  in  New 
York,  Sunday,  having  concluded  an  inspec- 
tion tour  of  European  theatres. 


March  makes  even  his  wettest  moments 
amusing.  Skeets  Gallagher  helps  the  gaiety, 
too.  Doctor  Hays  may  operate  on  the  title 
before  it  gets  to  you ;  so  we  hear  out  this 
way.  Anyway,  don't  give  a  W.C.T.U. 
matinee  with  this  attraction. 

Principal  Pictures  (Sol  Lesser)  showed 
the  first  of  a  series  of  three  reelers  he  pro- 
poses to  produce  for  double-billing  purposes. 
„It  is  called  "Island  of  Perils"  and  was  shot 
on  the  Faroe  Islands,  which  lie  about  mid- 
way between  Iceland  and  Norway  in  the 
frigidaire  belt.  It  has  a  lot  of  thrills,  a  nice 
little  romance  between  a  native  boy  and 
girl,  and  combines  travel,  education  and 
entertainment. 

Soviet  Russia  with  its  free  love,  free 
divorce  and  compulsory  atheism  provides 
the  background  for  the  modern  story  of 
Paramount's  "Forgotten  Commandments." 
Into  this  has  been  set  a  cut-back,  retrospec- 
tive sequence  from  the  great  DeMille  epic, 
"Ten  Commandments."  This  reveals  those 
memorable  scenes  when  the  Pharaoh  pur- 
sued the  Israelites,  who  escaped  miraculous- 
ly through  the  opening  of  the  Red  Sea. 
Those  who  never  have  seen  these  spectacu- 
lar scenes  should  thoroughly  enjoy  them, 
and  the  oldtimers  will  be  pleased  to  see 
Theodore  Roberts  of  happy  memory  once 
again.  Notable  in  the  modern  story,  which 
is  pretty  ultra,  is  the  initial  appearance  of 
a  new  Paramount  prospect  for  stardom, 
Sari  Maritza.  She  is  voluptuously  beauti- 
ful, a  very  competent  young  actress,  and 
looks  very  promising.  The  great  Russian 
social  experiment,  like  our  own  "noble  ex- 
periment" with  pantry  drinking,  is  becom- 
ing increasingly  popular  as  a  theme  for 
pictures,  it  seems. 

New  Move  Awa  ifed 
To  Close  Loew  Suit 

Further  efforts  to  effect  an  out  of  court 
settlement  of  the  monopoly  action  filed 
against  Loew's,  Inc.,  the  Cleveland  Film 
Board  of  Trade  and  distributors,  by  Cleve- 
land exhibitors,  were  scheduled  to  be  made 
this  week.  Will  Horwitz,  attorney  for  the 
exhibitor  complainants,  conferred  with  liti- 
gants in  New  York,  last  week  and  returned 
to  Cleveland  to  further  discuss  a  settlement. 

Mr.  Horwitz,  according  to  Cleveland  ad- 
vices, is  also  engaged  in  the  preparation  of 
what  he  asserts  is  a  legal  plan  for  the  en- 
forcement of  arbitration.  Public  announce- 
ment of  the  Horwitz  plan  is  expected  soon 
in  Cleveland. 


Laemmle,  Jr.,  in  New  York 

Carl  Laemmle,  Jr.,  arrived  in  New  York 
this  week,  following  a  visit  with  his  father, 
who  is  recuperating  from  a  recent  operation 
at  a  Baltimore  hospital.  He  will  remain  at 
the  home  office  until  the  president  of  Uni- 
versal is  able  to  undertake  the  train  journey 
back  to  the  Coast. 


A  vote  of  confidence  was  given  E.  Van 
Hyning,  president,  in  his  re-election  for 
the  third  time  at  the  convention  of  the 
MPTA  of  Kansas  and  Missouri  in  Topeka 
last  week. 

Several  members  of  Allied  from  the 
Kansas-Missouri  territory  attended  the 
convention  and  MPTA  leaders  consider 
their  attendance  and  actions  as  a  serious 
attempt  to  disrupt  the  sessions.  It  is  un- 
derstood that  a  member  of  Allied  attempted 
to  bring  up  for  discussion  the  letter  which 
Clifford  L.  Niles,  president  of  the  Iowa- 
Nebraska  Allied  unit,  wrote  recently  to  Van 
Hyning  demanding  a  list  of  independents 
"who  favored  a  continuance  of  zoning  and 
protection."  Van  Hyning  explained  at  the 
session  that  he  intended  to  reply  as  soon 
as  possible. 

A  resolution  presented  to  the  conven- 
tion endorsing  the  Brookhart  bill  was  de- 
cisively defeated  after  a  sharp  debate.  En- 
dorsement of  Van  Hyning's  move  for  a 
uniform  zoning  and  protection  plan  was 
made  by  resolution  adopted  unanimously. 
Protest  of  a  federal  admission  tax  was  em- 
bodied in  a  resolution. 

Officers  were  re-elected,  as  follows :  pres- 
ident, E.  Van  Hyning,  Iola,  Kas. ;  vice- 
president,  John  C.  Stapel,  Rockport,  Mo. ; 
treasurer,  Jay  Means,  Kansas  City ;  secre- 
tary, Mrs.  June  Medcalf,  Kansas  City.  Jay 
Means  and  Sam  Blair  of  Belleville,  Kas., 
are  two  new  members  of  the  board  of 
directors.  The  others,  re-elected,  are :  for 
Kansas,  Harry  A.  McClure,  Topeka ;  R.  R. 
Biechele,  Kansas  City,  Kas. ;  C.  L.  McVey, 
Herington ;  O.  K.  Mason,  Hoisington ;  E. 
B.  Danielson,  Russel ;  A.  R.  Zimmer,  Dodge 
City;  and  Missouri,  Barney  Dubinsky, 
Kansas  City,  C.  H.  Burkey,  Kansas  City ; 
A.  E.  Bowman,  Nevada ;  C.  A.  Shcultz  and 
A.  F.  Baker,  Kansas  City,  and  J.  C.  Stapel. 

The  principal  speaker  was  M.  A.  Light- 
man,  president  of  the  MPTOA.  Without 
mentioning  Allied  by  name,  he  defended 
the  MPTA  against  the  onslaughts  of  the 
members  of  that  organization. 

RKO  Drops  District  Theatre 
Managers  for  Greater  N.Y, 

RKO  district  theatre  managers  in  the 
Greater  New  York  territory  were  eliminated 
this  week  in  a  move  affecting  four  men  who 
formerly  held  such  posts.  Louis  Goldberg, 
one  of  the  four,  was  promoted  to  divisional 
manager ;  Joseph  Di  Lorenzo,  another  for- 
mer district  manager,  was  assigned  to 
Proctor's  theatre,  New  Rochelle,  N.  Y. ; 
Harry  A.  Federman  and  E.  P.  Lenihan,  the 
other  two,  remain  unassigned. 

Theatre,  In  Suing  Paramount, 
Charges  Breach  of  Contract 

The  Temple  Theatre,  Birmingham,  Ala., 
has  filed  suit  for  $10,000  damages  against 
the  Paramount-Publix  Corporation  in  cir- 
cuit court,  alleging  breach  of  contract. 

Attorneys  for  the  plaintiff  claim  Para- 
mount entered  into  an  agreement  on  De- 
cember 28,  1931,  to  furnish  pictures  to 
April  29,  1932. 


June    4,    193  2 


MOTION    PICTURE  HERALD 


21 


THE  CAMERA  REPORTS 


i , 


FROM  EUROPE.  Lilian  Harvey, 
an  English  girl  who  achieved 
cinema  fame  in  German  pictures, 
and  who  has  been  signed  by  Fox, 
to  arrive  this  fall. 


MADE  COLONEL.  (Below)  Ann 
Harding,  RKO  Radio  star,  with 
R.  Dean  Warner  and  Lawrence  R. 
Gibbs,  who  appointed  her  colonel 
of  Rainbow  Division  Veterans. 


OFF  TO  COOL  COUNTRY.  (Below)  Dr.  Arnold 
Fanck,  the  European  scientist  and  arctic  explorer,  who 
heads  the  Universal  expedition  to  Greenland  to  make 
"S.  O.  S.  Iceberg."  Fanck  is  shown  with  Elizabeth 
Kind,  his  secretary  and  fiancee. 


IN  TITLE  ROLE.  Co  nrad  Nagel, 
one  of  the  earliest  successes  in 
talking  pictures,  who  has  been 
signed  by  World  Wide  for  the 
lead  in  "The  Man  Called  Back." 


SIGNED.  (Below)  Patricia  Ellis, 
who,  they  say,  is  only  17,  with  her 
mother  upon  their  arrival  in  Holly- 
wood. Miss  Ellis  has  been  signed 
by  Warner  Brothers. 


N 


22 


MOTION    PICTURE  HERALD 


June    4,  1932 


NEWCOMER.  Margaret  Perry, 
one  of  the  more  recent  arrivals  in 
pictures.  Stage  star,  her  first 
screen  role  will  be  in  M-S-M-'s 
"New  Morals  for  Old." 


SUNSET  OVER  THE  PACIFIC.  An  entrancing  bit  of  sea- 
scape, plus  a  lot  of  sand,  the  monotony  of  which  is 
relieved  by  Ruth  Hall,  Warner  Brothers  player,  in  a 
wistful  mood  as  the  day  (as  days  will)  starts  toward 
another  tomorrow. 


STUDIO  CALL.  Getting  in  touch  with  the  reality 
of  the  outside  world,  Lyle  Talbot  is  thus  found  snitching 
a  moment  or  two  from  screen  fictions  at  Warner 
Brothers,  which  company  recently  signed  him  to  a 
long-term  contract. 


ON  THE  FENCE.  Which  usually  means  that  you  are  on  neither 
this  side  nor  that  side  of  the  question.  Not  so  in  this  case,  for 
they  are  the  star  and  director  working  together  on  a  production — 
"Doctor  X,"  a  First  National  picture.  The  one,  Lee  Tracy;  the 
other,  Michael  Curtiz. 


June    4,    193  2 


MOTION    PICTURE  HERALD 


IN  NEW  ROLE.  Lillian  Bond, 
signed  by  Universal  to  a  long-term 
contract  following  her  work  in 
"The  Old  Dark  House."  She  has 
been  cast  in  "Air  Mail."  • 


ALL  SET  FOR  THRILLS.  Wherever  there  is  anything 
doing  worth  doing,  there  is  today's  delineator  of  life — 
as  it  passes,  and  no  matter  how  swiftly.  Shown  at  the 
Indianapolis  auto  classic  is  a  Fox  newsreel  crew  com- 
posed of  Bill  Storz,  E.  Montemurro,  Tom  Cummiskey 
and  A.  Tice  (plus  Joe  Russo,  racer). 


4 


^^^^^ 


PLAYTIME  BUDDIES.  Although  they  work  at  different  studios, 
they're  pals,  are  Douglas  Fairbanks,  Jr.,  and  Robert  Montgomery. 
Fairbanks,  Warner  star,  recently  got  a  vacation,  whereupon  he 
learned  that  Montgomery  could  arrange  something  similar.  So 
here  they  are,  leaving  for  the  oceanside. 


MAN  O  STEEL.  And  the  meaning  doesn't  change 
when  you  add  an  "e"  to  the  word.  This  study  of 
Bob  Steele  is  interpretative  of  his  newest  role,  as  the 
star  of  "The  Man  from  Hell's  Edges,"  one  of  his  series 
of  World  Wide  Westerns. 


24 


MOTION    PICTURE  HERALD 


June    4,  1932 


FOX  INCOME  STATEMENT 
FOR  13  WEEKS  OF  1932 

A  comparative  consolidated  statement  of  income  and  expenses  of  Fox  Film  Corpora- 
tion and  whollv-owned  subsidiaries  and  controlled  or  affiliated  companies,  for  the  13 
weeks  ended  March  26,  1932  and  March  28,  1931  follows: 

INCOME:                                                                                                            Period  in  1932  Period  in  1931 
Gross  income  from  sales  and  rentals  of  film  and  literature  and  theatre  re- 
ceipts                                                                                                                $18,589,710.03  $24,099,795.59 

Tenant's   rentals                                                                                                       409,645.98  547,727.20 

Dividends   from  investments      495.675.00 

Other    income                                                                                                            232,311.62  315,025.37 

$19,231,567.63  $25,458,223.16 

EXPENSES: 

Operating;  expenses  of  theatres  and  exchanges,  head  office  and  administration 

expenses,    etc                                                                                                   $11,724,456.77  $14,250,986.79 

Amortization  of  production  costs  including  participations                                    6.679,094.16  7,204,478.08 

Minority  interests'  shares  of  theatre  subsidiaries'  profit                                   **    37,823.80  140,068.79 

$18,365,727.13  $21,595,533.66 

INCOME    AVAILABLE    FOR    INTEREST,    DEPRECIATION    AND  FED- 
ERAL  INCOME   TAXES                                                                                      $865,840.50  $3,862,689.50 

INTEREST                                                                                                                 $979,615.28  $1,312,193.33 

AMORTIZATION  OF  DISCOUNT  AND  EXPENSES                                              249,424.52  416,630.98 

DEPRECIATION                                                                                                         998,645.83  1,009,160.75 

$2,227,685.63  $2,737,985,06 

NET    OPERATING    PROFIT   OR    LOSS.    BEFORE    FEDERAL  INCOME 

TAXES                                                                                                         *$1,361,845.13  $1,124,704.44 

PROVISION  FOR  FEDERAL  INCOME  TAXES                                                   11,095.97  150,000.00 

NET  PROFIT  OR  LOSS                                                                                     *$1,372,941.10  $974,704.44 

OTHER  CHARGES: 

Settlement  of  contracts  entered  into  in  prior  years   $714,500.00 

Less  adjustment  of  unrealized  profit  on  foreign  exchange   164,813.32 

$549,686.68 

NET   BALANCE   TO'  SURPLUS                                                                         *$1, 922,627.78  $974,704.44 


NOTE — Toss.  "Credit. 

Asks  Relief  In 

Copyright  Laws 

The  Allied  Theatre  Owners  of  Iowa  and 
Nebraska  recently  has  been  conducting  a 
survey  of  conditions  in  the  territory  to  de- 
termine which  exhibitors  have  been  over- 
sold and  must  have  film  rentals  adjusted  in 
order  to  remain  open  during  the  summer. 

The  questionaire  sent  to  theatre  men 
requests  the  following  information : 

1.  What  percentage  of  your  gross  receipts  do  your 
feature  pictures  average  in  cost?   

2.  Do  you  feel  you  are  oversold?    If  so,  state 

by  which  company  and  why  


3.  Have  you  been  refused  any  recent  requests  for 
adjustment?   

4.  If  you  do  not  obtain  a  reduction,  will  you  be  able 
to  stay  open!  this  summer?   

5.  Do  you  find  the  25-30-35%  policy  of  Metro  profit- 
able in  view  of  the  superior  quality  of  these  pic- 
tures?   

6.  Do  you  feel  Allied  is  justified  in  offering  to  work 
out  an  arbitration  system  with  the  producers  in 
the  Omaha  and  Des  Moines  territory?   

7.  In  the  event  producers  refuse  to  cooperate  on  arbi- 
tration and  insist  on  strict  performance  of  coif- 
tracts  regardless  of  the  depression,  do  you  feel 
Allied  is  justified  in  employing  legal  counsel  to 
assist    exhibitors   in   adjusting  contracts?   

8.  Do  you  favor  the  organization  of  a  relief  committee 
for  the  purpose  of  helping  distressed  exhibi- 
tors ?   


Small,  Goetz  Plans  Indefinite 

No  definite  schedule  is  planned  by  Ed- 
ward Small  and  Harry  Goetz,  who  have 
formed  a  producing  organization  under  the 
name  of  Reliance  Pictures.  The  first  films 
will  be  "If  Christ  Came  to  Chicago,"  from 
a  book  by  William  T.  Stead,  and  "Scotch 
and  Soda,"  with  Ernest  Torrence,  George 
Sidney. 


Allied  Unit  Makes 
Conditions  Survey 

The  necessity  for  relief  from  the  "oppres- 
sive terms"  of  copyright  laws  and  liberaliza- 
tion of  anti-trust  laws  was  stressed  by  John 
W.  Van  Allen,  general  manager  of  the 
Radio  Manufacturers'  Association,  speaking 
before  the  radio  convention  in  Chicago  last 
week. 

Relief  from  arbitrary  and  unreasonable 
restrictions  concerning  permission  for  use 
of  musical  compositions,  drama  and  literary 
works  should  be  contained  in  any  new  copy- 
right legislation,  Mr.  Allen  contended.  Con- 
cerning the  anti-trust  laws,  Mr.  Allen  urged 
that  the  manufacturer  be  permitted  to  guard 
against  indiscriminate  and  destructive  price 
cutting  in  his  own  products.  Conditions 
within  the  radio  industry  may  be  seriously 
affected  by  the  results  of  the  current  gov- 
ernment suit  against  numerous  radio  com- 
panies for  alleged  violation  of  anti-trust 
laws,  the  executive  declared. 


Named  Sales  Manager 

M.  E.  Morey  has  been  appointed  sales 
manager  of  the  Hollywood  Films  Corpora- 
tion, Boston  distributor  for  Monogram. 
Mr.  Morey  will  have  supervision  over  the 
Boston  and  New  Haven  territories. 


Harold  Flavin  Marries 

Harold  Flavin,  handling  publicity  for 
Mayfair  Pictures,  and  Helen  McCormick, 
secretary  to  George  Weeks,  were  married 
on  Monday  at  Albany. 


OPTIMISM  AND 
HAPPY  ENDINGS 

The  happy  ending  seems  imperative  for 
the  American  people,  asserts  George  Cukor, 
now  directing  for  RKO  on  the  Coast.  It 
is  due  to  the  irrepressible  optimism  which 
is  an  inherent  and  apparently  indestructible 
feature  of  the  American  temperament,  he 
declares. 

"I  had  in  mind  the  production  of  a  Euro- 
pean story  for  the  screen  when  I  first  arrived 
in  Hollywood,  but  1  have  since  been  con- 
vinced that  it  would  be  ill  advised,"  said 
Cukor.  "Not  that  the  American  is  not  ap- 
preciative of  the  finest  values  in  literature 
and  drama,  but  his  optimistic  outlook  can- 
not relish  the  somber  shades  that  life  fre- 
quently takes  on.  It  is  a  fine  equipment  for 
human  beings  to  have,  and  I  can't  conceive 
of  any  sort  of  depression  that  would  master 
the  people  of  this  country  for  any  length  of 
time." 


Amusements  to  Recover  First, 
Says  Woolams,  Fox  Executive 

The  amusement  industry,  though  hit  as 
hard  as  any  other  in  the  current  economic 
crisis,  will  be  one  of  the  first  to  recover, 
in  the  opinion  of  Leonard  A.  Woolams,  vice 
president  of  Fox  Film,  expressed  at  Seattle 
last  week. 

Woolams  bases  his  belief  on  the  fact  the 
amusement  industry  is  a  fundamental  busi- 
ness, since  people  must  be  amused  and  en- 
tertained. The  executive  is  on  a  tour  of 
inspection  of  the  Pacific  Coast  activities  of 
the  company,  accompanying  Charles  Skour- 
as,  operating  manager  for  Fox  West  Coast. 

Emma  Otero,  Cuban  Soprano, 
To  Star  in  a  Shorts  Series 

Miss  Emma  Otero,  famous  Cuban  colora- 
tura soprano,  who  has  the  distinction  of 
being  rated  as  the  second  Galli-Curci,  has 
been  signed  to  a  motion  picture  contract  by 
A.  R.  Acosta,  vice  president  and  treasurer 
of  Theodore  Charlton,  Inc.,  an  independent 
producing  company.  Miss  Otero  will  be 
starred  in  a  series  of  featurettes  entitled 
"Romantic  Adventures  in  Song,"  being  pre- 
pared by  George  Reid  and  directed  by  Lem 
F.  Kennedy. 

The  series  will  be  produced  under  the 
personal  supervision  of  Theodore  Charlton, 
president   of   the   producing  organization. 

Joseph  Jackson  Drowned 

Joseph  Jackson,  38,  well  known  screen 
writer  and  playwright,  was  drowned  off  La- 
guna  Beach,  Calif.,  last  Thursday,  when 
caught  in  the  heavy  surf.  He  is  survived 
by  his  wife,  the  former  Ethel  Shannon, 
screen  actress,  and  a  young  son. 

Studying  Stage  Talent 

Rufus  Le  Maire,  casting  director  of  the 
Warner-First  National  Coast  studio,  is  in 
New  York  to  survey  stage  talent  with  a 
view  to  increasing  the  list  of  Warner  name 
and  character  players. 


Hal  Home  in  from  Coast 

Hal  Home,  director  of  publicity  and  ad- 
vertising for  United  Artists,  has  returned  to 
the  home  office,  after  a  stay  on  the  Coast 
looking  into  the  production  situation. 


June    4,    193  2 


MOTION    PICTURE  HERALD 


25 


ASIDES  &  INTERLUDE* 


By  JAMES  CUNNINGHAM 


COMEONE  once  said  that  competition  is  the 
life  of  trade  and  industry.  To  this  we  might 
add  the  qualifying  word  :  "sometimes." 

A  few  weeks  ago  the  management  of  one  of 
Detroit's  downtown  theatres  announced  it  would 
give  away  every  week  a  new  car  of  a  well 
known  make.  Two  nearby  theatres,  Fox's  De- 
troit and  the  Cohen  brothers'  Hollywood,  suf- 
fered accordingly  until  Bill  Rainer,  Fox  man- 
ager, took  an  airplane  trip  during  which  he 
made  the  acquaintance  of  the  general  sales 
manager  of  the  Rockne  automobile. 

At  the  conclusion  of  the  trip  Rainer  sold  the 
sales  manager  an  idea.  The  Rockne  needed 
exploitation  in  Detroit — home  of  Ford  and 
other  automobile  interests,  and  he  would  be 
glad  to  give  Mr.  Rainer  40  Rocknes.  free,  in 
return  for  advertising  and  publicity. 

The  Fox  manager  originally  had  objected 
to  the  car  give-away  at  the  house  of  his 
competitor,  but  inasmuch  as  that  management 
persisted  in  its  philanthropic  activities,  Mr. 
Rainer  agreed  to  the  Rockne  offer  and  pro- 
ceeded to  award  four  cars  each  week  at  the 
Detroit.  Evidently  the  first  house  could  not 
meet  Rainer's  offer  to  patrons,  but  the  Cohen 
brothers,  with  their  Hollywood  theatre  taking 
it  "on  the  chin"  from  each  end,  decided  to  bet- 
ter the  offers  of  the  automobile  donors  by  giv- 
ing $500  in  cash  every  Monday,  Wednesday 
and  Friday  nights. 

Someone  once  said  that  competition  is  the 
life  of  trade  and  industry,  sometimes. 

V 

Sime  (Get-a-load-of-this)  Silverman's 
"Variety"  took  a  seemingly  well-placed  slap 
at  MOTION  PICTURE  HERALD  last 
week  in  a  report  of  the  arrest  of  a  man 
known  in  the  HERALD  office  as  Frederick 
Craven.  Craven  is  alleged  by  the  police  to 
be  an  international  spy,  named  Frederick 
Joubert  DuQuesne,  who  they  claim  is 
wanted  for  murder  on  the  high  seas,  and 
a  variety  of  other  crimes.  If  the  police  are 
correct  in  their  charges  "Variety's"  point  is 
well  taken.     He  was  on  the  wrong  staff. 

V 

In  the  pictorial  section  of  the  current  issue 
of  Jimmy  Quirk's  Photoplay  Magazine  appears 
a  full-size  picture  of  Ralph  Bellamy,  new 
screen  hero,  with  the  following  caption : 

"It's  great  to  be  a  screen  hero,"  says 
grim-jawed  Ralph  Bellamy.  "I  wear 
good  clothes,  ride  in  fine  cars  and  help 
beautiful  ladies  like  Ruth  Chatterton  and 
Barbara  Stanwyck  out  of  difficult  situa- 
tions.   I  guess  I'm  a  pretty  lucky  guy." 

On  the  opposite  page  Wallace  Beery  is  pic- 
tured in  a  pose  which  typifies  contentment. 
The  caption  under  his  photo  reads : 

"I  wouldn't  trade  jobs  with  one  of 
those  pretty  boys  for  all  the  beer  in  Ger- 
many," says  Wally.  "I  can  get  to  the 
studio  five  minutes  before  camera  time. 
Don't  have  to  put  on  make-up.  Camera 
angles  mean  nothing.  One  side  of  this 
mug  is  just  like  the  other.  I've  never 
said  T  love  you,  sweet  cookie,'  on  the 
screen.    And  I  hope  I  never  do." 

V 

Headline  in  a  New  York  newspaper : 
GARBO   GETS  SUITCASE 
Hollywood  Studio  Presents  Travelling 
Bag   After  She  Insists  on 
Returning  to  Sweden 
And  thereby  ends  a  story. 

V 

Warner- First  National  sold  its  entire  line- 
up in  1931-32  to  3,847  exhibitors,  exclusive 
of  circuit  operators. 


MERCHANDISING  DE  LUXE 
Recently,  the  Vendome  theatre  in 
Detroit  ceased  operation,  but  the 
management  failed  to  remove  the  post- 
ers and  otherwise  did  nothing  out 
front  to  indicate  that  the  house  was 
dark.  W hereupon  a  youth  broke  into 
the  theatre  one  night  last  week,  con- 
nected the  lights,  placed  a  double  fea- 
ture sign  in  front  of  the  house  and 
advertised  a  big  show  for  five  cents. 
He  hired  two  16-year-old  boys  to  act 
as  ticket  seller  and  usher  and  then 
waited  for  customers.  They  arrived, 
approximately  100  of  them,  and  after 
waiting  an  hour  or  more  for  the  per- 
formance to  start  they  became  sus- 
picious and  called  in  the  police.  In 
the  meantime,  the  1932  version  of 
Barnum  had  scooped  up  the  nickels 
and  vanished. 

All  of  which  reminds  Terry  Ram- 
saye  of  an  incident  which  took  place 
in  a  town  in  Kentucky  many  years 
ago.  While  somewhat  similar  to  the 
foregoing,  the  southern  episode  has 
never  been  known  to  have  been 
equalled. 

It  appears  that  the  townsfolk  awoke 
one  bright  morning  to  find  that  the 
community  had  been  papered  exten- 
sively with  24-sheet  posters — quite 
large  for  those  days — on  which  ap- 
peared only  the  words  "HE  IS  COM- 
ING!'' in  large  display  letters.  Some 
few  weeks  later,  when  the  country- 
side's curiosity  had  been  aroused  to  a 
point  almost  uncontrollable,  the  bill- 
posters paid  a  second  visit  and  sniped 
a  date  strip  on  the  same  boards.  It 
read:  "September  2 — Opera  House." 

On  the  night  of  September  2  the 
darkened  theatre  was  reopened  and  in 
no  time  the  place  was  packed.  When 
the  curtain  was  raised  at  8:30  it  re- 
vealed a  placard  reading:  "HE  HAS 
GONE!" 


From  the  New  Yorker  we  learn  that  "the 
neatest  journalistic  coup  of  the  week  was  made 
by  the  New  Republic,  which  published  a  fac- 
similie  of  a  telegram  received  by  Sinclair  Lewis 
from  F.  M.  Knowles  of  the  McNaught  Syndi- 
cate." The  editor  of  the  New  Yorker  felt  it 
"a  privilege  and  an  amusing  duty  to  pass  it 
along."    And  so  do  we : 

SINCLAIR  LEWIS= 

21  EAST  90  ST:= 
FLOYD    GIBBONS    JAMES  MONTGOMERY 
FLAGG   GEORGE  ADE  AND1  OTHERS  ARE 
FEATURED  IN    NOTABLE   DIGNIFIED  SERIESi 
OF   REALSILK   MAGAZINE  ADVERTISEMENTS 
STOP    ENTAILS   NO   WORK   STOP  COPY 
WRITTEN  AND  SUBMIT!' ED  FOR  YOUR 
OKAY  STOP  YOU  FURNISH  ONLY 
PHOTOGRAPH  STOP  IF  WE  CAN  GUARANTEE 
YOU  FOUR  HUNDRED   FIFTY  MAY  WE 
INCLUDE  YOU  IN  SERIES=    :F  M  KNOWLES 
MCNAUGHT  SYNDICATE  INC. 

3  47P.M. 

Mr.  Lewis  declined  the  offer. 


AT  the  testimonial  dinner  tendered  to  Joe 
(Paramount)  Unger  the  other  night,  at 
the  Astor  Hotel  in  New  York,  we  heard  Louis 
Nizer,  of  the  New  York  Film  Board,  publicly 
explain  Al  Lichtman's  new  distribution  ^  pro- 
posal as  "a  brand  new  plan  to  lose  money." 

Rudy  Sanders,  Brooklyn  exhibitor,  chair- 
man and  champion  of  testimonial  dinners, 
and  called  by  Mr.  Nizer  "The  Rudy  with  a 
croon  in  his  voice,"  was  asked  by  the  Film 
Board  executive  to  explain  why  testimonial 
dinners  are  given.  Silence. 

George  Schaefer,  Paramount  sales  executive, 
told  the  gathering  that  the  industry  will  be 
tossed  about  in  the  most  "turbulent"  seas  in  the 
next  three  months  and  that  it  should  be  re- 
turned to  the  old  leaders  in  the  first  place. 

Nothing  in  the  entertainment  line  equalled 
Eddie  Dowling's  interpretation  of  the  rise 
of  the  Skouras  Brothers — in  dialect. 

Charles  L.  O'Reilly,  president  of  the  New 
York  Theatre  Owners  Chamber  of  Commerce, 
represented  independent  owners  in  the  Metro- 
politan zone  at  the  Unger  dinner.  He  told  the 
assemblage  that  the  administration  in  Wash- 
ington expects  the  motion  picture  industry  to 
underwrite  ten  per  cent  of  the  Federal  revenue 
bill,  and  in  the  next  breath  volunteered  the 
information  that  theatre  business  is  off  40  per 
cent. 

Claude  Saunders  was  on  hand  representing  the 
Ross  Checking  Service.  According  to  Mr. 
Nizer,  "The  Ross  people  Iiave  a  representative 
at  all  motion  picture  dinners  to  keep  an  eye 
on  exhibitors.  They  zvork  on  the  theory  that 
any  guy  who  can  afford  $5  for  dinner  should 
be  watched,"  he  said. 

Felix  Feist,  general  sales  manager  of 
Metro,  was  introduced  as  the  star  in 
"There's  No  Percentage  in  Flat  Rentals." 

All  applauded  when  they  heard  Roastmaster 
Nizer  declare:  "Stock  prices  do  not  indicate 
the  strength  of  a  film  company." 

Rudy  Sanders  paid  glowing  tribute  to 
Joe  Unger.  He  and  Mr.  Unger  still  are 
friends,  even  though  Sanders  did  not  buy 
Paramount  product  last  year  or  the  year  be- 
fore. "As  a  matter  of  fact,  we're  friends 
because  Unger  didn't  sell  me,"  Sanders  de- 
clared. 

V 

Word  has  been  received  from  the  field  by 
large  circuits  that  the  old  "envelope  and  ten- 
dollar  bill"  short  change  racket  is  again  being 
zvorked  on  theatre  cashiers.  Managers  should 
zvam  their  cashiers  accordingly.  Here's  how 
it  works: 

The  cashier  at  the  box-office  is  asked  to 
change  10  singles  into  a  10-dollar  bill,  and  at 
the  same  time  the  "gentleman"  presents  an  ad- 
dressed envelope  saying  that  he  is  going  to 
mail  the  money.  He  then  gives  the  cashier  the 
single  bills  in  return  for  a  W-dollar  note,  but 
upon  counting  the  singles  the  clerk  finds  she 
has  only  nine  singles.  He  recounts,  finds  she  is 
right  and  apologises  profusely,  after  which  the 
sealed  envelope,  supposedly  with  the  10-dollar 
bill  enclosed,  is  left  tvith  the  cashier  while  the 
chap  goes  across  the  street  to  get  another  single. 
The  crook  does  not  return  and  zvhen  the  cashier 
opens  the  envelope  she  discovers  only  a  blank 
sheet  of  paper. 

V 

Question  asked  by  the  management  of 
the  Granada  Theatre,  Patchogue,  Long 
Island,  in  the  current  program: 

"Children    of    Today— What   do  they 

want?  To  Be  Loved?  To  Be  Rich?  To  Be 

Excited." 


lb 


MOTION    PICTURE  HERALD 


June    4,  1932 


ll'I'lillllilll'IHIIIIK! 


Mad 


SELECTIONS 

Ulllllllllllllllllllllllllllllll 

by    RITA    C.  McCOLDRICK 


Family  Suitability 

DOOMED  BATTALION,  THE 
Universal  EXCELLENT 
This  is  an  amazing  and  beautiful  picture.  It 
is  one  more  story  of  the  Great  War,  and  is 
of  exceptional  value  because  it  dramatizes 
that  section  of  fighting  in  the  Austrian  Tyrol 
of  which  we  have  heard  very  little.  Tensely 
dramatic,  the  plot  is  laid  among  the  snowy 
peaks  on  the  Austrian-Italian  border.  Their 
fields  of  glaciers,  sparkling  ice  and  worlds  of 
snow  touching  worlds  of  clouds,  present  the 
most  unusual  and  inspiring  photography  which 
one  could  imagine.  (Luis  Trenker,  Tala  Birell, 
Victor  Virnani.) 


FAST  COMPANIONS  VERY  GOOD 
Universal 

With  all  the  flavor  of  the  tanbark  and  the 
excitement  of  the  race  track  for  atmosphere, 
we  find  ourselves  caught  in  the  human  interest 
and  heart  appealing  story  of  a  young  boy  who 
can  bring  romance  to  a  sporting  atmosphere. 
(James  Gleason,  Maureen  O'Sullivan,  Tom 
Brown. ) 


HUDDLE  VERY  GOOD 

Metro-Goldwyn-Mayer 

A  boy  goes  to  Yale  on  a  scholarship,  climbs 
to  the  heights  of  scholastic  and  athletic  fame, 
triumphs  against  big  odds  in  the  football  game 
of  the  year,  and  finally  graduates  and  wins  the 
girl  he  loves.  Some  of  the  love  scenes  spoil 
this  picture  for  schools  and  juvenile  audiences. 
(Ramon  Navarro,  Madge  Evans.) 


LAW  OF  THE  NORTH  GOOD 
Monogram 

The  intrigue  of  a  dishonorable  Judge  and  a 
wrongly  accused  victim,  with  an  appealing 
heart  interest  story,  make  this  an  acceptable 
and  fine  family  audience  picture. 


MAN  ABOUT  TOWN  GOOD 
Fox 

Two  ex-army  officers  who  are  working  for 
the  Secret  Service  find  themselves  involved  in 
a  stirring  plot  of  blackmail  and  jealousy.  (War- 
ner Baxter,  Conway  Tearle,  Karen  Morley.) 

MAN  FROM  HELL'S  EDGES,  THE 
World  Wide  VERY  GOOD 

Bob  Steele  as  the  "Kid"  is  again  a  hard 
riding,  straight  shooting  daredevil  in  another 
Western  picture  with  the  full  complement  of 
thrills  and  better  than  average  suspense. 


MASON  OF  THE  MOUNTED  GOOD 
Monogram  Pictures  Corp. 

The  -duties  of  a  clever  member  of  the 
Northwest  Mounted  Police  lead  him  to  the 
lair  of  troublesome  horse  thieves,  and  his 
cleverness  in  the  frustration  of  their  plans  adds 
another  notch  to  his  gun.  (Bill  Codv,  Nancy 
Drexel. ) 


NO  GREATER  LOVE  GOOD 
Columbia 

Overly  sentimental,  but  touching,  somehow, 
this  picture  deals  with  the  sorrows,  self  sacri- 
fices and  patience  of  the  poor.  (Alexander 
Carr,  Betty  Jane  Graham,  Dickie  Moore.) 


RADIO  PATROL  VERY  GOOD 

Universal 

The  dangers  constantly  faced  by  the  police 
in  the  discharge  of  their  duty  provide  material 
for  an  exciting  story  that  is  interwoven  with 
a  charming  love  story.  (Robert  Armstrong, 
June  Clyde,  Lila  Lee.) 


RIDERS  OF  DEATH  VALLEY 

Universal  VERY  GOOD 

Tom  Mix  and  his  famous  horse  battle  with 
death  from  thirst  on  desert  sands. 


RIDERS  OF  THE  DESERT  EXCELLENT 
World  Wide 

Enthusiastic  recommendations  by  reviewers 
stamp  this  Bob  Steels  offering  as  an  outstand- 
ing Western. 


RIDING  TORNADO,  THE  GOOD 
Columbia 

As  a  champion  broncho  buster,  Tim  McCoy 
exhibits  some  excellent  skill  in  riding.  Stam- 
pedes, lightning,  storms  and  horse  thieves  evi- 
dently have  no  terrors  for  him. 


VERY  GOOD 


SKY  BRIDE 
Paramount 

This  is  the  name  given  to  a  stunt  flyer's 
plane.  The  plot  deals  with  a  day  of  reckless 
flying  in  which  the  plane  of  the  hero  collides 
with  that  of  his  pal,  causing  his  friend's  death. 
Interest  never  lags,  so  full  of  thrills  and  fast 
action  are  the  periods  of  breathless  excitement. 
(Richard  Arlen,  Jack  Oakie.) 


VIKING,  THE  VERY  GOOD 

J.  D.  Williams 

One  of  the  most  interesting  and  thrilling  pic- 
tures that  has  come  to  the  screen  is  this  epic 
of  the  sea.  It  is  the  filmed  story  of  the  vessel 
"The  Viking,"  which  went  to  its  grave  on  the 
bottom  of  the  Northern  Seas  after  the  explo- 
sion off  Newfoundland  on  March  16,  1931, 
causing  the  death  of  Varick  Frissell,  the  pro- 
ducer ;  his  cameraman,  A.  E.  Penrod,  and  a 
score  of  others.  In  order  to  make  the  story 
a  romantic  drama,  a  thin  thread  of  plot  has 
been  spun  through  it,  but  long  after  the  thrill- 
ing story  theme  is  forgotten  the  grandeur  of 
icebergs,  the  frozen  beauty  of  the  North  and 
the  staunch  courage  of  the  men  will  be  remem- 
bered. This  picture  is  a  year  old,  but  has  been 
newlv  edited  for  general  distribution. 


Adult  Suitability 

ALMOST  MARRIED  VERY  GOOD 

Fox 

Pretending  to  be  married  to  a  British  army 
officer  causes  complications  for  a  girl  fleeing 
from  Russia,  but  finally  reunited  her  with  her 
real  husband.  (Violet  Hemming,  William 
Kirkland,  Ralph  Bellamy.) 


HONOR  OF  THE  PRESS  GOOD 
Mayfair 

The  expose  of  a  notorious  band  of  criminals 
is  accomplished  with  the  aid  of  an  honest  cub 
reporter  of  the  City  Editor.  (Edward  Nugent, 
Rita  LaRoy.) 


SCANDAL  FOR  SALE  VERY  GOOD 
Universal 

Graphic  action  produces  splended  newspaper 
sequences,  and  without  a  semblance  of  preach- 
ing, moral  values  and  lessons  are  driven  home. 
(Charles  Bickford,  Pat  O'Brien,  Rose  Hobart.) 


SIN'S  PAY  DAY  GOOD 
Mayfair 

Having  saved  a  murderer  from  the  death 
penalty,  the  defending  lawyer  eventually  comes 
to  the  realization  that  he  must  share  the  re- 
sponsibility for  the  criminal's  subsequent  crime. 
Mickey  McGuire,  as  the  small  boy,  "Chubby," 
is  the  center  of  the  humor,  as  well  as  of  the 
tragedy  in  this  film,  which  is  set  against  a 
gangster  background  and  pictures  the  degrada- 
tion of  a  gentleman  and  his  eventual  redemp- 
tion. The  director  deserves  credit  for  the 
restraint  with  which  he  has  selected  and  used 
his  material.  (Dorothy  Reviere,  Forrest  Stan- 
ley, Mickey  McGuire.) 


STRANGE  CASE  OF  CLARA  DEANE,  THE 
Paramount  GOOD 

Here  is  an  old  familiar  story,  melodramatic 
and  sentimental,  but  possessing  plot  interest 
and  charm  of  character  portrayal.  (Wynne 
Gibson,  Frances  Dee,  Pat  O'Brien.) 


DER  UNSTERBLICHE  LUMP  GOOD 

(The  Immortal  Vagabond) 

Ufa 

This  is  a  romance  of  separated  lovers  who 
eventually  are  reconciled.  Set  amidst  the  mag- 
nificent splendor  of  the  towering  Alps  in  the 
Austrian  Tyrol,  the  theme  of  this  unusual  film 
has  been  directed  with  skillful  dramatic  real- 
ism. (Gustav  Froelich,  Liane  Haid,  Hans 
Schlettow,  Carl  Gerhardt.) 


VANISHING  MEN  GOOD 
Monogram 

The  Western  theme  is  speeded  up  to  intrigue 
us  into  solving  the  problem  that  confronts  the 
clever  rider,  Tom  Tyler. 


WOMAN  IN  ROOM  13,  THE 

Fox  VERY  GOOD 

The  plot  of  this  melodrama  depends  for  its 
suspense  upon  the  device  of  withholding  until 
the  bitter  end,  the  obvious  word  of  explanation. 
A  man  and  woman  who  are  ideally  happily 
married  are  made  to  suffer  misunderstandings 
and  jealousies,  are  dragged  through  a  murder 
trial  and  brought  to  the  brink  of  separation 
in-order  to  satisfy  the  vengeful  hate  of  the 
woman's  former  husband.  (Elissa  Landi,  Ralph 
Bellamy,  Neil  Hamilton,  Myrna  Loy,  Gilbert 
Roland.) 


WORLD  AND  THE  FLESH,  THE 
Paramount  VERY  GOOD 

Handicapped  by  a  meaningless  title,  this  pic- 
ture proves  to  be  an  eventful,  swift  moving 
story,  dealing  with  the  escape  of  a  band  of 
White  Russians,  and  their  capture  by  the  Red 
sailors  (on  the  Black  Sea).  It  is  unrelieved 
drama,  the  atmosphere  tense  with  a  sense  of 
impending  disaster,  and  always  the  sinister 
shadow  of  Sovietism  looming  over  all. 
Recommended  only  for  adults  who  enjoy  ad- 


June    4,  1932 


MOTION    PICTURE  HERALD 


27 


SELECTION  OF  PICTURE  SELECTIONS 


(Continued  from  preceding  page) 

ventures  in  Russian  realism.  (George  Bancroft, 
Miriam  Hopkins,  Allan  Mobray,  George  Stone, 
Mitchell  Lewis.) 

Short  Subjects 

AUDIO  REVIEW  NO.  10  VERY  GOOD 
RKO-Pathe 

Under-sea  photography  in  color.  A  clear  ex- 
planation of  the  unfamiliar  types  of  deep  sea 
life,  accompanies  the  fine  photography. 


BARNYARD  OLYMPICS  V£RY  GOOD 
Columbia 

Mickey  Mouse  and  his  companions  become 
Olympic  contenders. 

BELIEVE  IT  OR  NOT  VERY  GOOD 

Warner 

Amusing  comments  by  Leo  Donnelly  give 
interest  to  Ripley's  clever  discoveries. 


BELIEVE  IT  OR  NOT  VERY  GOOD 

Warner 

Among  other  things,  Ripley  announces  that 
he  has  visited  122  countries  in  his  search  for 
the  unusual. 


BIRTH  OF  JAZZ  VERY  GOOD 

Columbia 

Having  incorporated  the  most  primitive 
sounds  into  jazz,  Krazy  Kat  and  his  animated 
instruments  shower  the  world  with  music. 


CAMPUS  SPIRIT  VERY  GOOD 

Warner 

A  splendid  picture  for  family  audiences.  The 
singing  is  by  Mr.  Stanbury  and  the  New  York 
Glee  Club. 


COLOR  SCALES  EXCELLENT 
Me+ro-Goldwyn-Mayer 

A  color  study  of  strange  species  of  fish  in 
Honolulu. 


COME  BACK  TO  ERIN  VERY  GOOD 
FitzPatrick-MGM 

To  the  tuneful  lilt  of  this  melody,  we  pass 
through  the  gorgeous  scenery  of  Killarney. 

CURIOSITIES  VERY  GOOD 

Columbia 

Several  sections  of  the  United  States  offer 
oddities  for  our  entertainment. 


CURIOSITIES  NO.  233  VERY  GOOD 
Columbia 

An  old  man  of  100  who  has  celebrated  only 
twenty-five  birthdays ;  other  novelties. 


DEAR  OLD  LONDON  VERY  GOOD 
Warner 

A  Newman  travel  talk  showing  the  Parlia- 
ment Buildings,  Trafalgar  Square  and  other 
London  scenes. 


EMPIRE  OF  THE  SUN  EXCELLENT 
RKO-Pathe 

The  insular  charm  of  the  Orient  during  the 
cherry  blossom  festival  opens  this  travelogue, 
and  is  followed  by  pictures  of  Oriental  school 
life  and  exhibitions  of  sports.  Interesting  for 
the  entire  family. 


IT'S  GOT  ME  AGAIN  EXCELLENT 
Warner 

Musical  mice  having  a  merry  time  in  an  in- 
strument shop  are  interrupted  by  their  ancient 
enemy  the  cat. 


JUST  DOGS  VERY  GOOD 

United  Artists 

This  is  the  second  of  the  Walt  Disney  Silly 
Symphony  releases  by  United  Artists.  It  is 
an  animated  pen  sketch  of  dogs  that  have  es- 
caped from  the  pound.  They  run  through  the 
town  wrecking  things  in  their  way  and  having 
much  fun  in  the  adventure. 

LASCA  EXCELLENT 
Ben  Holmes  &  L.  Jason 

A  vivid  and  dramatic  reading  of  the  poem 
"Lasca"  by  Hobart  Bosworth. 

LET'S  EAT  VERY  GOOD 

Universal 

The  efforts  of  two  dogs  to  find  something 
to  eat  leads  to  the  appeasing  of  everyone's 
hunger  but  their  own. 


MAGIC  CARPET  SERIES  EXCELLENT 
Fox 

1.  THE  GUIANAS.— Life  in  British  Guiana 
to  the  accompaniment  of  native  music. 

2  THE  SQUARE  RIGGER.— Polish  cadets 
on  a  square  rigger  training  ship. 

3.  VENETIAN  HOLIDAY.— The  Doge's 
Palace;  St.  Mark's;  the  Grand  Canal;  with  a 
musical  background  of  soft  Italian  voices  and 
stringed  instruments. 

4  BELLES  OF  BALL— Native  scenes  at 
Bali  off  the  island  of  Java,  showing  mystery 
plays,  dances  and  pageantry. 

5.  PIRATE  ISLES.— An  exquisitely  beauti- 
ful picture  of  the  islands  of  the  Caribbean. 

6.  SAMPANS  AND  SHADOWS.— The 
tumult  of  life  seething  and  swarming  on  the 
decks  of  the  sampans  is  graphically  shown  in 
this  picture  taken  along  the  river  highways  of 
China. 


MAD  DOG  GOOD 
Columbia 

Mickey's  dog  accidentally  swallows  a  cake  of 
soap  and  is  thought  to  be  mad,  causing  much 
confusion  and  hilarity. 

MAGIC  ART  VERY  GOOD 

RKO-Pathe 

This  is  an  interesting  cartoon  in  which  two 
artists  draw  and  their  oddly  assorted  figures 
come  to  life,  dancing  and  making  music. 

MAN-EATING  SHARKS  EXCELLENT 
Educational 

Pictures  taken  in  the  Gulf  of  Mexico  show 
the  strange  varieties  of  sharks  and  other  mon- 
sters caught  by  the  camera  above  and  below 
water.   The  submarine  photography  is  notable. 

THE  MAIL  BRIDE  GOOD  [Adult] 

Warner 

A  matrimonial  agency  with  the  mystery  aid 
entanglement  and  Ruth  Etting's  singing. 

SHANGHAI  VERY  GOOD 

RKO-Pathe 

Vagabond  Adventure  Series.  Not  war  scenes, 
but  a  picture  showing  the  lives  of  the  very 
poor  as  well  as  the  funeral  procession  of  a 
wealthy  citizen. 


SIDE  SHOW  MYSTERY  GOOD  [Adult] 
Warner 

The  murder  of  the  manager  of  a  circus  troupe 
gives  Van  Dine  the  plot  for  this  thriller. 
(Donald  Meek.) 


SPRING  ANTICS  EXCELLENT 
RKO-Pathe 

Tuneful,  animated  cartoon  with  color  effects. 

SPORT  SLANTS  GOOD 
Warner 

Under  water  picture  of  swimming ;  explana- 
tions of  the  fine  points  of  high  diving.  Ted 
H using  announcing. 

STRANGE  AS  IT  SEEMS  NO.  19  GOOD 
Universal 

Demonstrations  of  unusual  strength  in  a 
man's  hand ;  and  new  information  about  gla- 
ciers added  to  other  discoveries. 

WHISPERING  BILL  EXCELLENT 
Ben  Holmes  &  L.  Jason 

In  an  informal  and  realistic  manner  Chic 
Sales  brings  to  the  screen  the  classic  poem  by 
Irving  Batchellor. 

YOO  HOO  VERY  GOOD 

Universal 

A  human  document  in  which  a  "hard  boiled'' 
telephone  linesman  adopts  a  maltreated  urchin 
and  sees  to  it  that  life  has  meaning  for  him. 
(Betty  Hutchins,  Jimmie  Gleason. ) 

WRESTLING  SWORDFISH  GOOD 
Educational 

This  film  shows  authentic  pictures  of  giant 
fish,  their  haunts  and  habits.  Some  of  the 
sequences  provide  exciting  moments  of  chase 
and  capture.  This  type  of  picture  is  educational 
as  well  as  entertaining  and  should  be  a  wel- 
come addition  to  the  family  audience  program. 

SPEEDWAY  VERY  GOOD 

Educational 

In  this  exciting  short  feature  one  rides  on  a 
fire  engine  through  the  crowded  streets  of  the 
city  of  New  York.  This  is  a  brilliant  bit  of 
film  entertainment. 

REGULAR  TROUPER  GOOD  [Adult] 
Warner 

Ruth  Etting  singing  her  way  through  a  sad 
love  story. 

SCREEN  SNAPSHOTS  VERY  GOOD 
Columbia 

Stars  of  Hollywood  at  play.  Eddie  Cantor, 
Jean  Harlow,  Mary  Astor,  Douglas  Fairbanks 
and  others. 


SECOND  PARADISE  EXCELLENT 
RKO-Pathe 

This  picture  of  the  exotic  island  of  Ceylon 
takes  us  into  a  bewitching  tropical  world.  Dark 
skinned,  Aryan  featured  Singhalese  move  in 
an  Eastern  pattern  across  the  film,  as  their 
customs  and  culture  are  caught  by  the  cemera. 
Vagabond  Adventure  Series. 


SECRETARY  PREFERRED 
RKO-Pathe  VERY  GOOD  [Adult] 

An  emerald  necklace  valued  at  ten  thousand 
dollars  is  the  pivot  of  this  sophisticated  sketch 
from  a  Liberty  Magazine  "short,  short  story." 
Two  crooks  are  cleverly  outwitted  in  their  plot 
by  a  "gold  digging"  secretary. 


23 


MOTION    PICTURE  HERALD 


June    4,  1932 


No-Par  Common  of 
Setay  Is  Reduced 
To  $1  Stated  Value 


Columbia  Holds 
Second  Meeting 
At  Los  Angeles 


The  stated  value  of  the  no-par  common 
stock  of  Seta}',  Inc.,  principal  stockholder  of 
Consolidated  Film  Industries,  was  reduced 
to  $1  from  $5  a  share  by  a  vote  of  stock- 
holders on  Wednesday.  Accordingly,  the 
former  capital  of  $4,823,755  becomes  $964,- 
751  under  the  new  stated  value. 

The  following  board  of  directors  was  re- 
elected:  John  W.  Alicoate,  Joseph  L.  Aller, 
Major  Edward  Bowes,  Jules  E.  Brulatour, 
John  C.  Cosgrove,  Edmund  C.  Dearstyne, 
Frank  Finsthwait,  Benjamin  Goetz,  Harry 
M.  Goetz,  Maurice  Hanauer,  Meyer  H. 
Lavenstein,  C.  Aubrey  Nicklas,  Charles  R. 
Rogers,  Richard  A.  Rowland,  Frederick  R. 
Ryan,  Arthur  W.  Stebbins,  M.  E.  A. 
Tucker,  Walter  W.  Vincent  and  Herbert 
J.  Yates. 

The  portfolio  of  holdings  of  the  Setay 
company,  as  listed  by  the  organization  in  its 
annual  consolidated  statement  dated  Dec.  31, 
1931,  included  the  following,  although  since 
then,  changes  have  been  made  in  the  com- 
pany's holdings : 

Consolidated  Film  Industries,  Inc.,  and 
subsidiaries,  report  for  the  quarter  ended 
March  31,  1932,  net  profit  of  $294,152  after 
depreciation,  federal  taxes,  etc.,  equivalent 
after  dividend  requirements  on  the  $2  pre- 
ferred stock,  to  17  cents  a  share  on  524,973 
no-par  shares  of  common  stock.  This  com- 
pares with  $537,940,  equivalent  under  the 
participating  provisions  of  the  shares,  to  58 
cents  a  share  on  the  combined  400,000  shares 
of  participating  preferred  and  524,973  shares 
of  common  stock  in  first  quarter  of  1931. 

The  participating  preferred  stock  is  en- 
titled to  $2  per  share  per  annum,  and  after 
the  common  stock  receives  $2  per  share  per 
annum,  both  stocks  share  equally. 

BANKS,    INSURANCE    AND  HOLD- 
ING COMPANIES 

Chelsea  Safe  Deposit  Co. :  400  shares  of 
Clinton  Trust  Co.;  4,100  of  Concord  Casualty 
and  Surety  Co. ;  17,253  of  Goldman  Sachs  Trad- 
ing Corp. ;  21,234  of  Liberty  National  Bank  & 
Trust  Co. ;  10,506^4  of  Mercantile  Bank  & 
Trust  Co. ;  4,600  of  North  American  Aviation 
Corp.;  1,350  of  Pennroad  Corporation;  2,012 
of  Transamerica  Corporation. 

MISCELLANEOUS 

2,400  shares  of  Celanese  Corporation  1st  pre- 
ferred ;  20  of  Celanese  Corporation  Prior  pre- 
ferred:  10,034  of  United  Stores  "A";  5,017  of 
United  Stores  V.  T. ;  105  of  United  Stores 
preferred. 

AMUSEMENTS 

500  shares  of  Agfa  Ansco  Corp.;  141,973  of 
Consolidated  Film  Ind.,  Inc.,  Common ;  12,839 
of   Consolidated   Film    Ind.,   Inc.,   Preferred ; 
2,434  of  Wilmer  &  Vincent  Preferred. 
OILS 

100  shares  of  Atlantic  Refining  Co. ;  102  of 
Standard  Oil  of  California ;  100  of  Standard 
Oil  of  Indiana;  200  of  Standard  Oil  of  New 
Jersey ;  400  of  Texas  Corporation. 


Condemn  Quota  Restrictions 

Delegates  to  the  annual  meeting  last  week 
of  the  German  Motion  Picture  Exhibitor 
Association,  at  Frankfort,  condemned  the 
present  quota  restrictions  limiting  film  ex- 
ports and  imports.  Similar  action  was  taken 
last  week  by  representatives  of  3,900  of  the 
4,050  film  theatres  in  France,  who  voted 
against  quota  restriction  against  imported 
films  from  the  United  States. 


DERBY  VIA  TELEVISION 

London  (by  Radio) 
The  British  derby  was  seen  this 
week  in  the  Metropole  Cinema,  Lon- 
don, via  Baird  Television.  It  was  the 
first  direct  reproduction  in  England 
of  a  public  event  and  proved  highly 
successful. 

Warner  Action 

Filed  By  Koplar 

Home  office  executives  of  Warner  Broth- 
ers issued  the  following  statement  Wednes- 
day afternoon : 

"Warner  Bros.  Pictures,  Inc.,  announces  that 
it  has  just  received  information  by  telephone 
to  the  effect  that  one  Harry  Koplar,  a  stock- 
holder resident  in  St.  Louis,  has  filed  an  appli- 
cation for  the  appointment  of  a  receiver  in  the 
federal  court  in  Delaware.  No  copy  of  the 
petition  has  been  received,  but  apparently  the 
allegations  are  the  same  as  those  contained  in 
two  similar  petitions  heretofore  filed  by  per- 
sons said  to  be  associated  with  Mr.  Koplar,  in 
the  state  courts  of  Delaware. 

"The  first  of  the  petitions  so  filed  was  dis- 
missed some  time  ago.  On  the  company's  mo- 
tion, the  second  petition  has  been  set  down  for 
a  hearing  on  Monday  next.  The  attorneys  for 
these  petitioners  have  withdrawn  from  that 
case.  The  allegations  of  this,  the  third  petiti- 
tion,  will  be  answered  immediately  and  the 
matter  pressed  to  a  hearing  at  the  earliest  pos- 
sible moment.  The  company  will  be  represented 
by  Hugh  M.  Morris,  formerly  judge  of  the 
United  States  court  in  Delaware." 

The  bill  seeks  a  receivership  and  an  ac- 
counting and  was  filed  on  behalf  of  Koplar 
by  the  local  law  firm  of  Richard,  Layton 
and  Singer,  of  Wilmington.  Koplar  sets 
forth  that  he  is  the  owner  of  5,000  shares  of 
the  company's  stock,  of  which  1,200  shares 
he  said  are  outstanding  in  his  own  name. 

The  suit  names  Warner  directors  as  in- 
dividual defendants.  A.  M.  Frunberg,  a  New 
York  attorney  and  counsel  for  Koplar,  said 
the  suit  was  filed  to  preserve  the  company's 
assets  for  its  security  holders.  Randolph 
Laughlin,  of  St.  Louis,  is  associated  with 
Frunberg  in  the  case. 

The  bill  asks  that  individual  defendants 
be  compelled  to  make  accountings.  They 
were  charged  with  having  exercised  their 
power  as  officers  to  cause  the  corporation  to 
pay  out  many  millions  of  dollars  in  transac- 
tions in  which  they,  or  some  of  them,  have 
personal  interests  and  sought  to  benefit  and 
did  benefit  at  the  corporation's  expense.  The 
bill  further  charges  that  individual  defend- 
ants "misappropriated,  through  their  own 
use  and  profit,  money  of  the  corporation, 
organized  stock  pools  in  combination  with 
bankers  and  financiers  and  manipulated  the 
stock  of  the  corporation  so  that  it  soared  in 
price  and  then  dropped." 

The  defendants  named  are  Harry  M. 
Warner,  Albert  Warner,  Jack  Warner, 
Waddill  Catchines.  Harry  Rudkin,  Harold 
Bareford,  Stanleigh  P.  Friedman,  A.  C. 
Thomas,  Moe  Mark,  Morris  Woolf  and 
Samuel  E.  Morris. 


Leaders  to  Attend  Conference 

John  Maxwell.  C.  M.  Wolf,  Isidore  Os- 
trer  and  M.  W.  Kearney,  British  film  execu- 
tives, will  attend  the  Imperial  Conference 
scheduled  for  July  21  at  Toronto.  The  con- 
ference will  discuss  the  encouragement  of 
British  films. 


Studio  officials  and  some  60  executives 
and  members  of  the  sales  force  representing 
the  home  office,  the  Western,  Southern  and 
Middle  States  branches,  were  present  at  the 
Ambassador  Hotel,  Los  Angeles,  when  Co- 
lumbia's West  Coast  convention  opened  for 
a  four-day  session  on  Tuesday.  This  was 
the  second  of  two  sales  meetings.  The  first 
took  place  in  Atlantic  City,  May  22-25. 

Harry  Cohn,  president,  and  Walter  Wan- 
ger,  vice-president,  officially  opened  the 
meeting  which  featured  addresses  by  the 
two  heads  as  well  as  by  Charles  Rosenz- 
weig,  sales  manager ;  Sam  Briskin,,  studio 
general  manager ;  Abe  Montague,  assistant 
to  Jack  Cohn;  Rube  Jackter,  assistant  sales 
manager ;  Jerry  Safron,  field  sales  super- 
visor ;  George  Brown,  director  of  advertis- 
ing and  publicity ;  Sam  Moscow,  Southern 
division  manager ;  Lou  Weinberg,  circuit 
sales;  Mortimer  Wormser,  comptroller;  Joe 
McConville,  New  England  division  man- 
ager recently  appointed  home  office  repre- 
sentative, effective  June  6;  Hal  Hode,  sales 
promotion  manager,  and  Henri  Brunet, 
manager  of  exchange  operations,  and  Mil- 
ton Hannock. 

"Not  production  curtailments  which  will 
lower  quality,  but  pictures  of  such  im- 
proved quality  that  they  will  start  movie 
patrons  stampeding  to  box  office,  is  the 
present  need  of  the  industry,"  President 
Harry  Cohn  told  sales  executives  in  open- 
ing the  convention.  Mr.  Cohn  promised 
that  Columbia  Pictures  for  next  season 
would  be  made  with  an  outlay  of  capital 
exceeding  any  previous  season. 

Wiring  from  New  York,  Jack  Cohn  de- 
clared next  season  would  see  Columbia  one 
of  the  biggest  and  strongest  in  the  in- 
dustry "because  Columbia  today  stands  free 
of  all  debt  and  our  business  is  the  best  in 
our  history." 

Prosperity  was  the  keynote  sounded  by 
Mr.  Cohn.  He  said :  "I  cannot  conceive 
any  Columbia  salesman  talking  depression. 
Columbia  is  prosperous  and  is  preaching 
prosperity  and  if  we  preach  it  hard  enough 
to  all  the  people  we  meet  we  will  cause 
this  idea  to  radiate  wherever  we  go.  Gloomy 
talk  may  be  all  right  for  undertakers,  but 
ours  is  essentially  a  business  that  brings 
relaxation  and  cheer  to  the  whole  world. 
We  can't  do  that  successfully  on  one  hand 
if  on  the  other  we  encourage  depression 
talk." 


Awarded  One  Dollar  Verdict 

The  Pine  Tree  Amusement  Company,  op- 
erating theatres  near  New  Orleans,  was 
awarded  a  judgment  of  one  dollar,  in  its  suit 
for  $52,232.60  against  the  Saenger  Amuse- 
ment Company  and  Paramount-Publix.  The 
plaintiff  claimed  an  exclusive  right  to  first- 
run  pictures  on  contract  with  the  Para- 
mount Saenger  interests. 


Powers  Back  from  England 

P.  A.  Powers,  head  of  Powers  Pictures, 
returned  to  New  York  early  this  week  from 
conferences  with  officials  of  British  Inter- 
national Pictures,  in  London,  whose  prod- 
uce Powers  distributes  in  America. 


Two  new  names 
to  make  fans 


and  that's  what 
builds  receipts  ■  - 


•iMIHMIIfr^fff 


to  make 


one  of  the 


Pictures 

of  the 
season 


FOX  PICTURE 


mmsmm 


mm 


HIXOH 

r  Mars/, 
^  Louise  Qosser  Ha/e 

KtD  SANT£U 

Pr°ducr/on 


JUNE  2f 


fSi§§li»ltlllllffi 


26th 


June    4,    193  2 


MOTION    PICTURE  HERALD 


35 


$HOWMEN  $  REVIEWS 

This  department  deals  with  new  product 
|!i||||||i,  ||l  I  from  the  point  of  view  of  the  exhibitor 

lllllllll'iiillllll  who  is  to  purvey  it  to  his  own  public 


Bring  'Em  Back  Alive 

(RKO-Van  Beuren) 
Jungle  Picture 

Unusually  good  photography  is  going  to 
make  the  skeptics  wonder  whether  all  of  this 
film  was  actually  taken  in  the  Malayan  jungles, 
especially  the  fight  scenes  between  the  ani- 
mals. But  who  are  we  to  doubt  the  word  of 
the  sponsors? 

Here  is  our  reaction  to  this  picture :  It 
would  be  far  more  advisable  to  release  it  in 
three  or  four  episodes  than  as  a  full-length 
feature.  Although  there  are  some  thrilling 
fights  between  animals  at  various  times 
throughout  the  picture,  it  would  lend  itself  more 
readily  to  box  office  money  if  handled  as  sug- 
gested. As  an  exhibitor  myself  I  would  hate 
to  be  compelled  to  run  this  as  the  sole  feature 
on  any  program.  It  would  compel  me,  regard- 
less of  existing  policy,  to  make  it  the  second 
half  of  a  double  bill.  And  that  is  what  many 
other  exhibitors  are  going  to  be  faced  with. 
On  the  other  hand,  released  in  three  or  four 
episodes,  we  could  build  it  up  strong  as  the 
supporting  end  of  a  possibly  weak  feature. 
Spotting  one  of  the  fights  in  each  of  the  chap- 
ters would  give  each  of  them  the  necessary 
punch. 

Jungle  and  animal  pictures  always  possess 
a  large  variety  of  exploitation  and  tieup  pos- 
sibilities. This  one  is  no  exception.  The  press 
book  will  carry  details  of  some  national  tie- 
ups,  too,  that  may  materially  assist  in  the  sell- 
ing of  it  to  the  public.  Frank  Buck,  the  man 
who  goes  into  the  jungle  to  "bring  'em  back 
alive,"  is  heard  describing  the  various  inci- 
dents, but  his  attempts  at  humor  often  fell 
short. — Lewis. 

Produced  by  Van  Beuren.  Distributed  by  RKO 
Radio.  Suggested  by  the  book  "Bring-  'Em  Back 
Alive"  by  Frank  Buck  and  Edward  Anthony.  Di- 
rected by  Clyde  E.  Elliott.  Photographed  by  Carl 
Berger  and  Nick  Cavaliere.  Sound,  Paul  II.  Robil- 
larciT  Music  by  Gene  Rodemich.  Release  date, 
July,  1932.     Running  time,  70  minutes. 


Despite  Mr.  Lewis'  possible  misgivings, 
"Bring  'Em  Back  Alive"  was  not  in  any 
part  pictured  in  a  studio.  The  animal  action 
scenes  were  practically  all  made  in  a  com- 
pound adjacent  to  the  city  of  Singapore,  in 
the  Straits  Settlements.  To  the  Singapore 
market  the  animal  trappers  of  Malaysia 
bring  their  wild  wares  for  sale  to  circus 
agents  and  buyers.  The  scenes  staged  and 
recorded  in  the  compound  may  be  accepted 
as  dramatically  reasonable  reconstructions  of 
what  actually  happens  in  the  open  )ungle. 
The  authenticity  of  the  action  is  beyond 
question.  Mr.  Buck's  all  too  unruffled 
make-up  and  the  artificialities  of  the  radio 
announcer's  words  and  voice,  which  pur- 
ports to  be  his,  represent  endeavors  at  the- 
atricalism  which  have  no  bearing  on  the 
animal  components  of  the  picture,  and 
which  constitute  its  chief  claim  to  atten- 
tion. The  battle  of  the  tiger  and  the 
python,  which  is  the  high  point  of  the  pic- 
ture, is  without  a  precedent  or  parallel  in 
wild  animal  photography.   "Bring  'Em  Back 


THE  concept  of  this  department 
is  that  the  exhibitor  is  con- 
cerned not  with  any  critic's  idea 
of  "how  good?"  or  "how  poor?" 
but  rather  with  the  question  of  pre- 
cisely what  the  product  is  and  what 
is  to  be  done  with  it  when  and  as 
it  is  played.  The  exhibitor,  in  gen- 
eral, is  concerned  with  the  special 
aspects  of  strength  and  of  weakness 
in  the  product,  its  appeals  and  short- 
comings, that  he  may  adequately 
deal  with  it  when  he  becomes  its 
sponsor  to  his  public.  These  "review" 
pages  aim  to  aid  the  exhibitor  as 
the  retailer  of  the  merchandise  con- 
cerned.—THE  EDITOR. 


Alive,"  in  spite  of  much  wordy  endeavor,  is 
not  a  picture  of  the  adventures  of  the  famed 
Mr.  Frank  Buck.  It  is  a  picture  of  a  lot 
of  quarrelsome  beasts,  quarreling  in  the 
presence  of  the  camera. — THE  EDITOR. 


Night  World 

(Universal) 


Drama 

A  comparatively  unimportant  bit  of  screen 
fare  which  was  accompanied  by  the  following 
marquee  copv  at  the  New  York  Mavfair  the- 
atre: "NIGHT  HAWKS!  GOLD  DIG- 
GERS! BROADWAY  FROM  DUSK  TO 
DAWN!  FOLLY  DANCES  WITH  DAN- 
GER WHILE  TRIGGER  FINGERS 
ITCH!  BROADWAY  DRAPED  IN  THE 
SHIMMERING  MYSTERY  OF  NIGHT!" 
The  picture  was  far  from  rating  such  copy. 

The  title  is  fairly  good  for  the  box  office, 
but  names  are  lacking  to  support  it  properly, 
unless  Lew  Ayres,  Mae  Clark  and  Boris  Kar- 
loff  are  box  office  names  for  you.  Then  again, 
fancy  catchline  copy  can  be  worked  into  your 
advertising  campaign  to  push  that  title  along 
still  more.  But  we  can  hardly  recommend  the 
Mavfair  marquee  phrases  for  the  simple  reason 
that  they  will  give  your  customers  the  mis- 
taken notion  that  they  are  really  going  to  see 
a  grand  picture — which  they  are  not.  So  stick 
to  the  more  conventional  and  less  applesauce 
in  your  promises  about  this  picture,  depend- 
ing to  a  great  extent  on  your  surrounding  pro- 
gram of  shorts  which  should  be  sufficiently 
strong  to  carry  off  as  much  attention  as  the 
feature. 

Audience  value  is  a  poor  runner-up  for  the 
title.  The  story  drags  along  almost  indefi- 
nitely and  it  seemed  to  this  reviewer  that  no 
less  than  three  reels  had  gone  by  before  the 
story  actually  got  started.  This  further  em- 
phasizes the  dire  necessity  of  a  good  support- 
ing show.  The  plot  is  weak  and  the  charac- 
ters are  mostly  the  same. 

Funny  things,  these  pictures.  They  have 
many  worthwhile  slants  that  might  entice  a 
whole  community  into  the  theatre  to  see  them, 
but  the  advisability  of  making  use  of  such 


material  when  it  is  obviously  misleading  is 
more  than  questionable.  Fooling  the  public  has 
long  since  been  accepted  as  rotten  judgment. 

Not  suitable  for  children  or  Sunday  show- 
ings for  small  towns.  Otherwise  use  discretion 
in  selling  this  one  to  your  customers. — Lewis. 

Produced  and  distributed  by  Universal.  Directed 
by  Hobart  Henley.  Story  by  P.  J.  Wolfson  and 
Allen  Rivkin.  Screen  play  and  dialogue  by  Richard 
Schayer.  Cameraman,  Merritt  Gersted.  Release  date, 
May   5,   1932.     Running  time,   58  minutes. 

CAST 

Michael  Rand   Lew  Ay  res 

Ruth  Taylor   Mae  Clarke 

"Happy"    MacDonald  Boris  Karloff 

Mrs.   "Mac"   Dorothy  Revier 

Klauss   Russell  Hopton 

Tommy   Bert  Roach 

Edith   Blair   •  Dorothy  Peterson 

Miss  Smith  Florence  Lake 

Joe  Gene  Morgan 

Clarence   Paisley  Noon 

Mrs.  Rand   Hedda  Hopper 

Blonde   Greta  Granstedt 

Maid   Louise  Beavers 

Salesman   Sammy  Blum 

Gang  Leader   Harry  Woods 

Vaudevillian   Eddie  Phillips 

Gigolo   Tom  Tamarez 

Doorman   Clarence  Muse 

Jim   Huntley  Gordon 

Ed.    Powell   George  Raft 

Policeman   Robert  Emmett  O'Connor 

Florabelle   Geneva  Mitchell 


Attorney  For  The  Defense 

(  Columbia  ) 
Drama 

Every  member  of  this  competent  cast  helps 
to  put  his  head  and  shoulders  above  the  usual 
type  of  courtroom  pictures  and  as  a  result  Co- 
lumbia brings  you  one  of  the  season's  most 
entertaining  pictures.  One  thing  is  certain :  it 
demonstrates  what  a  swell  box  office  draw  they 
can  make  out  of  Edmund  Lowe  by  spotting 
him  in  these  "polished"  roles  where  he  can 
hold  his  own  with  any  actor  on  the  screen 
today. 

The  title  is  fairly  strong  b.  o.,  which  can  be 
augmented  via  the  names,  Edmund  Lowe,  Con- 
stance Cummings  and  Evelyn  Brent ;  and  still 
further  strengthened  through  the  use  of  ticket- 
selling  copy  in  your  newspaper  campaign.  Of 
the  latter  you  will  find  more  than  you  could 
possibly  make  use  of  during  the  run  of  this 
picture. 

Its  audience  value  is  what  makes  it  fine 
screen  fare.  From  the  first  shot  right  on  down 
to  the  "finis"  it  will  prove  its  worth  by  reason 
of  the  capable  direction  and  outstanding  per- 
formances of  the  cast.  Perhaps  some  of  the 
big  deluxe  first-runs  in  the  key  cities  will  not 
agree  with  our  enthusiastic  report  about  this 
attraction,  but  for  most  spots  there  can  be 
little  doubt  that  this  is  great  stuff. 

Selling  angles  are  plentiful  when  you  stop  to 
consider  the  number  of  slants  possible  for  ex- 
ploitation and  advertising  purposes.  The  dis- 
trict attorney,  the  electrocution  of  an  innocent 
man,  the  trial  in  which  Edmund  Lowe  defends 
himself.  All  these  angles  lend  the  selling  punch 
that  is  so  essential  in  putting  over  any  kind 
of  a  picture.  Properly  advertised  with  a  news- 
paper campaign  composed  of  smart  ads,  in 
which  you  can  make  good  use  of  many  of  the 
exchange  mats  broken  up  to  fit  your  needs,  this 
one  ought  to  be  able  to  build  up  plenty  of  box 
office  appeal  for  the  local  patrons. 

Not  particularly  suitable  for  children  and  in 


36 


MOTION    PICTURE  HERALD 


June    4,  1932 


the  smaller  towns  best  played  away  from  a 
Sunday.  But  we  can  easily  see  where  a  pic- 
ture like  this  one  will  come  through  with  very 
satisfactory  results  where  an  enterprising  show- 
man goes  to  work  and  sells  it  right. — Lewis. 

Produced  and  distributed  by  Columbia.  Directed 
by  Irving  Cummings.  Story  by  J.  K.  McGumness. 
Adaptation  and  dialogue  by  Joe  Swerling.  Editor, 
Gene  Havelick.  Cameraman,  Ted  Tetzlaff.  Sound, 
Russell  Malmgren.  Release  date,  May  21,  1932.  Run- 
ning time,  68  minutes. 

CAST 

Burton   Edmund  Lowe 

Vai  Lorraine   Evelyn  Brent 

Ruth   Barry   Constance  Cummings 

Paul  Wallace   Donald  Dilloway 

Mrs.  Wallace   Dorothy  Peterson 

Nick   Quinn   Bradley  Page 

Mugg   Nat  Pendleton 

Wallace   Dwight  Frye 

Paul   (as   a   boy)  Douglas  Haig 

Crowell   Wallis  Clark 

Jeff   Clarence  Muse 


Silver  Lining 

( Patrician  Pictures) 
Drama 

The  story  of  the  poor  little  rich  girl,  whose 
money  goes  to  her  head,  and  who,  after  30 
days  in  jail,  finds  herself  and  a  little  knowl- 
edge of  how  her  poverty-stricken  tenement  ten- 
ants live,  is  the  sum  and  substance  of  what 
there  is  to  work  with  here.  The  drama  is 
melodramatic,  the  performances  adequate,  but 
little  more. 

The  title  means  very  little,  and  rather  has 
reference  to  the  subordinate  than  the  major 
theme  of  the  story.  Previously  the  film  was 
called  "Thirty  Days,"  perhaps  a  more  work- 
able title  than  the  present.  There  is  a  certain 
amount  of  name  value  in  the  cast,  but  it  is  not 
overburdened  with  it.  Maureen  O'SulHvan 
takes  the  lead,  supported  by  Betty  Compson, 
with  a  fair  performance.  John  Warburton,  hero 
of  the  piece,  is  far  too  studied  in  dialogue  ren- 
dition, too  exaggerated  in  performance  to  be 
effectively  natural.  The  rest  of  the  players  are 
comparatively  unknown. 

The  film  was  seen  at  an  upper  Broadway 
house,  as  half  of  a  double  feature  program. 
Where  played,  it  should  be  supported  by  strong 
and  diversified  short  subjects.  If  your  audi- 
ence is  partial  to  an  old  but  often  proved  suc- 
cessful theme,  they  may  well  extract  an  hour 
of  reasonable  enjoyment  from  the  film,  but  it 
is  undoubtedly  best  suited  to  the  subsequent- 
run  house,  where  the  demand  is  not  too  great. 
Confine  playing  time  to  midweek,  away  from 
your  best  nights,  and  keep  it  from  the  young- 
sters— they  will  neither  enjoy  nor  appreciate 
it.— C.  S.  A. 

Produced  and  distributed  by  Patrician  Pictures.  Di- 
rected hv  Alan  Crosland.  Story  by  Hal  Conkhn. 
Adaptation  and  dialogue  by  Gertrude  Orr.  Film  edi- 
tor, Doris  Drought.  Cinematographer,  Bob  Planck. 
Running  time,  58  minutes. 

CAST 

Joyce  Moore    Maureen  O'SulHvan 

Kate  Flynn    Betty  Compson 

Larry   Clark    John  Warburton 

Michael  Moore   Montagu  Love 

Doris  Lee    Mzry  Doran 

jerry    Cornelius  Keefe 

Matron".'.'    Martha  Mattox 

Bobby  O'Brien    Wally  Albright 

Mrs.  O'Brien    Grace  Valentine 

Tommy    John  Holland 

Judge    J-   Frank  Glendon 

Matron  '   Jayne  Kerr 

Ella   Preston    Mildred  Golden 

Edna  Joyce    Marion  Stokes 

Dorothy  Dent    Helen  Gibson 

Night  Court 

(MGM) 
Drama 

Here  is  a  picture  that  might  easily  be  termed 
"hooey"  of  the  highest  order,  yet  99  out  of 
every  100  theatres  will  do  a  far  above  average 
business.  The  reasons  are  few  and  simple.  It 
has  a  powerful  story  (even  if  it  is  not  too  well 
told),  a  very  strong  cast  and  a  moral  that 
most  towns  just  love  for  their  entertainment. 
Coming  as  it  does,  right  after  the  many  inves- 
tigations of  police  courts  in  the  larger  cities, 
the  publicity  and  revelations  resulting  from 
these  investigations  will  help  it  along  consid- 
erably. 

The  title  certainly  should  be  strong  box  office 


meat  for  most  houses,  and  backed  up  with  such 
names  as  Walter  Huston,  Phillips  Holmes, 
Lewis  Stone,  Anita  Page,  Jean  Hersholt  and 
Tully  Marshall,  ought  to  find  the  going  nice 
and  smooth.  If  the  title  and  the  cast  can't  ac- 
complish such  results  then  you  have  some  fine 
selling  copy  to  further  enhance  its  drawing 
powers. 

Audience  reaction  is  OK.  It  will  find  wel- 
come attention  from  all  but  the  big  city  re- 
viewers, and  don't  let  them  bother  you.  Your 
particular  audience,  we  predict,  will  be  quite 
satified  and  will  go  home  ready  to  tell  their 
friends  about  it. 

The  selling  highlights  should  be  the  crooked 
magistrate ;  the  frame-up  of  the  wife ;  putting 
the  young  husband  on  the  spot  because  he 
threatens  the  magistrate,  and  finally  the  murder 
of  the  investigator  and  the  magistrate's  alibi 
which  could  only  be  upheld  by  the  young  hus- 
band. A  careful  perusal  of  the  campaign  book 
from  your  nearest  exchange  will  give  you  the 
full  synopsis  of  the  story  as  well  as  many  good 
catch-line  phrases  to  pep  up  your  newspaper 
advertising.  The  same  is  true  for  the  mats 
which  you  can  make  good  use  of  in  laying  out 
your  ads. 

N.  G.  for  kids,  but  otherwise  you  can  play 
it  anywhere  you  please.  We  doubt  whether  the 
straight-laced  element  of  anybody's  town  will 
take  the  story  seriously  enough  to  register  any 
squawks  about  a  Sunday  showing. — Lewis. 

Produced  and  distributed  by  MGM.  Directed  by 
W.  S.  Van  Dyke.  Play  by  Mark  Hellinger  and 
Charles  Beahan.  Adaptation  by  Bayard  Veiller  and 
Lenore  Coffee.  Photographed  by  Norbert  Nodine. 
Film  editor,  Ben  Lewis.  Release  date,  May  7,  1932. 
Running  time,  95  minutes. 

CAST 

Mike  Thomas  Phillips  Holmes 

Judge  Moffett  Walter  Huston 

Mary    Thomas  Anita  Page 

Judge  Osgood  Lewis  Stone 

Elizabeth   Osgood  Mary  Carlisle 

Crawford   John  Miljan 

Janitor   Jean  Hersholt 

Grogan   Tully  Marshall 

Lil  Baker  Noel  Francis 


The  Sign  of  Four 

(Associated  Radio  Pictures) 
Conan  Doyle  Detective  Drama 
(Seen  in  London) 

Arthur  Wontner,  star  in  this  picture,  has  a 
screen  reputation  for  Sherlock  Holmes  char- 
acterization, but,  although  he  is  still  Holmes, 
he  has  shown  us  nothing  new  in  "The  Sign  of 
Four."  For  one  thing,  he  has  been  "fussed" 
up  by  the  wig  master — his  bald  top  looks  moss- 
covered  this  time,  and  the  old  Sherlock  seems 
to  have  taken  to  monkey  gland  make-up. 

The  story  is  not  one  of  the  easiest  to  put  on 
the  screen,  for  Conan  Doyle  made  his  famous 
fictional  detective  do  some  of  his  most  remark- 
able deductional  work  in  this  yarn  of  hidden 
treasure,  and  the  plotting  and  counter  plotting 
(to  say  nothing  of  an  occasional  murder), 
which  excites  four  crook  characters,  separated 
after  acquiring  a  knowledge  of  the  treasure, 
and  for  the  rest  of  the  story,  bitter  rivals  for 
a  closer  contact  with  the  "gold  and  sparklers." 

It  is  all  popular  stuff,  with  a  desperate 
wooden-legged  ex-convict  stalking  murderously 
through  the  whole  story. 

The  mystery  is  not  too  well  preserved,  and 
one  wonders  whether  Sherlock  Holmes  need 
have  troubled  to  disguise  himself  so  perfectly 
as  an  old  cabman  in  order  to  run  his  men  to 
earth.  But  it  should  give  the  audience  a  few 
sensations.  The  acting  is  fairly  good,  but  pro- 
duction is  not  on  a  very  high  plane  generally, 
and  was  only  mildly  received  at  a  London  trade 
show.— W.  H.  M. 

Produced  by  Associated  Radio  Pictures.  Directed 
by  Graham  Cutts  under  production  supervision  of 
Rowland  V.  Lee.  Screen  play  by  W.  Lipscombe. 
Running  time,  76  minutes. 

CAST 

Sherlock    Holmes  Arthur  Wontner 

Mary  Morstan   Isla  Bevan 

Dr.  Watson    Ian  Hunter 

Athelney   Jones   Gilbert  Davis 

Jonathan  Small    Ben  Soutten 

Captain  Morstan    Edgar  Norfolk 

Sholto  Herbert  Lomas 

Mrs.  Hudson    Clair  Greet 

Thaddeus  Miles  Malleson 


Man  About  Town 

(Fox) 
Drama 

What  is  lacking  in  entertainment  angles  is 
more  than  made  up  in  the  many  fine  selling 
slants  of  this  picture,  treating  of  the  secret 
service,  diplomatic  events  in  Washington,  gam- 
bling houses,  counterfeiting,  murder  and  what 
have  you?  A  picture  possessing  all  of  these 
things  ought  to  be  a  swell  audience  picture, 
you  may  say,  but  we  cannot  report  that  such 
is  the  case.  Whatever  punch  it  possessed  in 
the  script  room  was  lost  somewhere  between 
there  and  the  cutting  room. 

The  title  is  none  too  good  for  average  sell- 
ing purposes.  To  make  it  mean  anything  you 
must  support  it  with  the  names  in  the  cast 
which  have  some  b.o.  appeal  in  your  com- 
munity, plus  some  good,  seat-selling  copy  in 
your  newspaper  ads.  Of  these,  fortunately, 
you  have  an  abundance.  Comb  through  the 
press  book  for  catchlines,  good  mat  material 
and  all  other  details  about  the  selling  angles. 

Audience  value  is  below  par  because  it  never 
manages  to  maintain  a  really  fast  tempo.  Start- 
ing off  well,  it  begins  to  slow  down  before 
the  second  reel,  then  it  takes  occasional  spurts 
here  and  there,  finally  going  into  a  finale  fade- 
out  just  about  the  time  that  the  audience  would 
welcome  the  finish. 

Warner  Baxter  does  fine  with  a  weak  role. 
Conway  Tearle,  as  always,  is  excellent  and 
convincing  (why  is  he  not  in  more  pictures?), 
Karen  Morley  is  beautiful  but  handicapped  like 
Baxter.  Others  in  the  cast  are  good,  but  not 
important  for  marquee  copy. 

We  feel  certain  that  the  showmen  who  tackle 
this  with  the  idea  that  it  can  bring  business 
above  average  will  come  through  with  just  such 
results.  Sell  it  for  all  it's  worth  and  give 
it  a  strong  campaign.  The  public  always  has 
shown  a  keen  liking  for  anything  about  Wash- 
ington, the  secret  service,  etc.  Play  up  those 
angles  which  you  feel  are  best  liked  by  your 
patrons. 

Not  particularly  suited  for  kids. — Lewis. 

Produced  and  distributed  by  Fox.  Directed  by 
John  Francis  Dillion.  From  the  novel  by  Denison 
Clift.  Screen  play  and  dialogue  by  Leon  Gordon. 
Cameraman,  James  Wong  Howe.  Sound,  George 
Leverett.  Release  date,  May  22,  1932.  Running  time, 
76  minutes. 

CAST 

Stephen  Morrow  Warner  Baxter 

Helena   Karen  Morley 

Bob  Ashley  Conway  Tearle 

Anna,    Countess  Vonesse  Leni  Stengel 

Count    Vonesse  Lawrence  Grant 

Ivan  Boris  Alan  Mowbray 

Carlotta  Cortez  Lilian  Bond 

Hilton   Halliwell  Hobbes 

Tony   Noel  Madison 

Hazel   Noel  Francis 

The  Man  from  Hell's  Edges 

(Sono  Art-World  Wide) 
Western 

The  exhibitor  whose  clientele  likes  Westerns 
should  welcome  the  opportunity  presented  in 
this  picture  for  promising  surprises.  There  are 
several  of  them.  First  is  the  opening  variation 
for  a  Western — an  escape  from  a  state  peniten- 
tiary. Next  is  the  holdup  ojt  the  sheriff  and 
payroll  by  the  fugitive  who  has  been  made 
deputy.  And  finally  comes  the  revelation  that 
the  supposed  jailbird  is  a  Secret  Service  agent 
trailing  the  slayers  of  his  father. 

Of  course  your  play  on  the  big  surprise  is 
to  promise  it,  not  divulge  it.  The  field  of  the 
Western  is  not  blessed  with  too  many  plot 
turnings  that  are  not  evident  to  the  naked  eye, 
and  this  one  will  stand  up,  because  it's  cleverly 
disguised  until  quite  close  to  the  denouement. 

In  the  name  of  the  lithe  and  youthful  Bob 
Steele  lies  the  chief  box  office  value  and  the 
exploitation  clue.  There  is  flash  in  the  title 
also ;  "Hell's  Edges"  is  the  convicts'  name  for 
the  prison,  and  so  the  title's  strength  lies  in  the 
words'  picturesqueness  rather  than  in  any  defin- 
ing of  the  locale  or  action. 

The  rapid  shiftings  of  the  plot  and  resultant 
action,  make  for  audience  value.  True,  there 
is  a  certain  monotony  in  the  riding  sequences, 
but  this  is  overshadowed  by  a  series  of  out- 


KO  RADIO  is  making  PICTURES! 


. . .  fine  pictures. . .  money  shows!. . .  and  you  are  get- 
ting  them  now! . . .  This  Summer! .  .  .  RKO 
RADIO  is  not  waiting  until  next  season  to 
give  you  powerful  attractions. . .  but  is 
delivering  them  now. . .  one  after 
another  .  .  .  booming  proofs 
of  a  pledge  fulfilled,  'The 
Hit  List  of  1932-33" 


RKO 

Mi 

PICTURES 


BOX-OFFICE  STRENGTH 


WHEN  YOU  NEED  IT  MOST 


The  star  they  want ...  in 
the  show  they  want! 
Harding  in  a  down-to- 
the- ground  drama  of  a 


love  divorce".  It 


searches  the  secret  heart 
of  woman!  a  strik- 
ing revelation  of  a  wife 
who  dared  to  doubt 
that  fidelity  is  everything 


in  life! 


ANN  HARDINC 


in 


: 


with  Laurence  Olivier 
Irving  Pichel .  .  .  Zasu  Pitts 

Juliette  Compton 
Story  by  Margaret  Ayer  Barnes 
Directed  by  Robert  Milton 

David  O.  Selznick,  Executive  Producer 
R  K  O     PATHE  PICTURE 


WESTWARI 
PASSAGE 


:oming 

SOON 


RKO 


KING  VIDOR'S 

i  spectacular  production  o/j| 

BIRD  OF  PARADISE 

with 

DOLORES  DEL  RIO 
JOEL    MCC  R  E  A 


IS  MY  FACE  RED: 

the  sensation-crammed  story  of  the  rise  an\ 
fall  of  "Mrs.  Poster's  little  boy  Willyum, 
noted  Columnist  and  heavy  lover,  witi 

HELEN  TWELVETREES    RICARDO  CORTE 


RICHARD  DIX 

in 

ROAR  OF 
THE  „ 
DRAGON 

with 

GWILI  ANDRE 


CONSTANCE 


BENNETT 


in 


WHAT 
PRICE 

HOLLYWOOD 

the  best  picture  she  ever  made 


n 


June    4,    193  2 


MOTION    PICTURE  HERALD 


41 


standing  moments  that  carry  the  interest  along. 
The  pursuits  seem  to  suffer  a  bit  from  repeti- 
tion of  camera  angles,  particularly  where  there 
are  five  units  of  horsemen  in  pursuit  of  one 
another;  yet  the  theme  tides  the  picture  over 
this  difficulty.  There  are  pauses  in  the  rough- 
and-tumble  fight  of  Steele  with  one  of  the 
bandits,  yet  the  Western  fan  forgets  this  as  he 
notes  the  unusual  vigor  of  the  blows  exchanged. 

There  should  be  no  limitations  as  to  time 
of  the  week  or  age  group.  The  youngsters 
should  find  plenty  of  action  in  the  picture  and 
we  can  hear  the  cheering  when  Steele  goes 
after  the  robbers  and  again  when  he  reveals  his 
identity—  E.  A.  R. 

Produced  by  Trem  Carr  Pictures,  distributed  by 
World  Wide.  Direction,  story  and  adaptation  by 
Robert  N.  Bradbury.  Edited  by  Carl  Pierson.  Photo- 
graphed by  Wilfred  Cline.  Release  date,  June  S,  1932. 
Running  time,  61  minutes. 

CAST 

"Flash"  Manning   Bob  Steele 

Betty  Williams   Nancy  Drexel 

Ellobo   ■  Julian  Rivero 

Sheriff  Williams  Robert  Homans 

"Shamrock"   George  Hayes 

"Half- Pint"   Pewee  Holmes 

Morgan   Dick  Dwire 

Drake  Brothers  Di<*  Dfckerson 

Buck  Carey 

Danti   Perry  Murdock 


Der  Unsterbliche  Lump 

The  Immortal  Vagabond 

(Ufa-Leo  Brecher) 
Drama 

A  German  film,  this  adapts  itself  best  to 
those  houses  which  cater  to,  or  can  conceivably 
draw  upon,  a  potential  audience  with  a  knowl- 
edge of  the  language,  despite  the  fact  that  the 
well  told  drama  involved  is  readily  intelligible 
to  the  patron  without  an  understanding  of 
German.  The  use  of  superimposed  subtitles  in 
English  at  crucial  points  in  the  plot  develop- 
ment aids  further  in  that  direction. 

For  those  exhibitors  who  can  make  use  of 
the  foreign  production  to  advantage,  then,  em- 
phasize the  names  of  Gustav  Froelich,  one  of 
the  most  able  of  the  German  actors,  offering 
here  a  fine  portrayal ;  Liane  Haid,  blondely 
attractive,  also  extremely  capable.  Play  upon 
the  title  and  its  implication  of  an  enforced 
reduction  to  the  vagabond  state  by  a  young  and 
promising  composer,  betrayed  by  the  lack  of 
understanding  on  the  part  of  the  girl's  father. 
The  transformation  of  a  man  into  a  tramp 
should  be  effectively  indicated. 

Added  to  a  story,  well  developed,  of  ambition 
and  disappointment,  ably  characterized,  there 
are  excellently  photographed  sequences  of  the 
impressive  scenery  found  in  the  Austrian  Tyrol, 
of  the  homely  people  of  a  small  village  in  the 
foothills  of  the  Alps.  A  thematic  melody,  sup- 
posed to  be  the  central  movement  of  the  com- 
poser's opera,  runs  through  the  film,  picked 
up  at  intervals,  well  placed,  and  carried  into 
the  concluding  sequence  to  round  out  the  story. 
Use  these  factors.  Your  patrons  should  be 
closely  held  by  the  story.  Offer  your  German 
audience  a  good  piece  of  screen  drama  in  their 
own  language.  Suggest  to  your  American  audi- 
ence an  example  of  good  foreign  production, 
indicating  that  they  will  not  be  hindered  in 
understanding  by  a  lack  of  German.  It  is  an 
adult  theme,  which  could  not  be  appreciated 
by  the  juvenile.  Play  it  midweek,  as  a  "differ- 
ent" attraction. — C.  S.  A. 

Produced  and  distributed  by  Ufa.  Supervised  by 
Toe  May.  Directed  by  Gustav  Ucicky.  Manuscript 
by  Robert  Liebmann  and  Karl  Hartl,  from  the  operetta 
by  Felix  Doermann  and  Edmund  Eysler.  Music  by 
Ralph  Benatzky.  Photographed  by  Carl  Hoffman. 
Release  date,  May  22,  193-2.  Running  time  88  minutes. 
CAST 

Hans    Ritter  Gustav  Froelich 

Anna   Liane  Haid 

Franz  Lechner  H.  A.  Schlettow 

Reisleitner   Karl  Gerhardt 


Street  of  Women 

(Warner) 
Drama 

Kay  Francis,  in  a  truly  metropolitan  drama, 
of  society,  of  unconventional  love  and  the  com- 
plications of  a  brother  in  love  with  the  daugh- 


ter of  the  man  with  whom  Miss  Francis  is 
carrying  on  her  affair,  offers  a  really  capable, 
intelligent  performance. 

She  is  billed  top,  she  belongs  there,  and  her 
work  should  not  fall  below  the  exploitation 
promise,  in  the  estimation  of  the  audience.  It 
might  be  well  to  take  precaution  in  the  han- 
dling of  the  title.  There  is  in  it  a  certain  im- 
plication to  which  the  straight-laced  com- 
munity in  particular  may  register  an  objec- 
tion. As  a  matter  of  fact,  the  title  refers 
merely  to  the  dialogue  remark  that  all  large 
projects,  in  this  case  skyscrapers,  are  the  re- 
sult of  feminine  inspiration.  Exploit  the  title 
from  that  angle,  take  no  chances  on  the  other 
side.  Miss  Francis  supplies  the  inspiration  in 
her  affair  with  a  married  man,  but,  except  in 
those  spots  where  the  frown  is  heavy  upon 
anything  off  the  beaten  track,  the  unconven- 
tionally will  cause  only  sympathy  from  the 
audience.  For  names  there  are  Roland  Young, 
always  clever  in  his  dialogue  rendition,  as  the 
good  Samaritan.  Allan  Dinehart,  Gloria  Stu- 
art, Allan  Vincent  are  comparatively  un- 
known, but  give  satisfactory  performances. 

The  theme  is  not  particularly  new,  the  basis 
of  the  plot  is  homely,  rather  down  to  earth,  but 
the  treatment  tends  rather  toward  the  sophis- 
ticated. Indicate  clearly  to  the  potential  audi- 
ence the  type  of  story  they  will  see,  promise  a 
good  performance  by  Kay  Francis,  ably  sup- 
ported, and  play  it  to  best  advantage  during  the 
week.  There  is  nothing  in  the  film  that  can 
possibly  appeal  to  the  youngsters.  It  is  an  adult 
theme  fundamentally,  with  adult  treatment  en- 
tirely.—C.  S.  A. 

Produced  and  distributed  by  Warner  Brothers.  Di- 
rected by  Archie  Mayo.  From  the  novel  by  Polan 
Banks.  Screen  play  by  Mary  McCall,  Jr.  Adaptation 
and  dialogue  by  Charles  Kenyon.  Photographed  by 
Ernest  Haller.  Art  director,  Anton  Grot.  Film  edi- 
tor, Jim  Gibbons.  Release  date,  June  4,  1932.  Run- 
ning time,  60  minutes. 

CAST 

Natalie    Kay  Francis 

Larry    Allan  Dinehart 

Lois    Marjorie  Gateson 

Link    Roland  Young 

Doris    Gloria  Stuart 

Clarke    Allan  Vincent 

Maid    Louise  Beavers 

Frances    Adrienne  Dore 


SI  C  RTS 


The  Giddy  Age 

(  Educational ) 
Fun  and  Action 

Though  this  Mack  Sennett  production  might 
have  been  condensed  a  bit  to  advantage  by 
eliminating  a  few  halting  spots,  the  general 
run  of  the  picture  is  mirthful  action  highlighted 
by  Andy  Clyde's  happy  manipulation  of  the 
dialogue.  Clyde's  faculty  of  making  the  most 
of  talking  sequences  is  one  of  the  brightest 
usages  of  sound  in  short  features.  Franklin 
Pangborn  is  his  lovesick  secretary  who  dis- 
covers finally  that  "my  Mabel"  is  the  same 
girl  as  the  one  of  the  slicker  trio  played  by 
Dorothy  Granger,  Albert  Conti  and  Bud  Jami- 
son.— Running  time,  21%  minutes. 

Grandma's  Pet 

(Universal) 
Amusing 

The  youngsters  in  particular  will  enjoy  this 
animated  number,  dealing  as  it  does  with  the 
"Little  Red  Riding  Hood"  yarn  of  the  school 
reader.  The  elders  will  appreciate  the  clever- 
ness of  the  cartoonist's  play  on  the  tale.  The 
fact  that  it  all  turns  out  to  a  dream  of  Uni- 
versal's  Oswald — the  Rabbit,  adds  an  amusing 
touch. — Running  time,  8  minutes. 


leased  by  MGM.  This  one  measures  par  or 
better.  The  camera  roves  about  the  isle,  re- 
cording the  most  effective  of  the  scenic  beauties. 
Fitzpatrick  intelligently  renders  the  accom- 
panying descriptive  dialogue,  while  a  back- 
ground of  several  elderly  Irish  musical  num- 
bers enhances  the  atmospheric  effect  of  the 
subject.   Running  time,  9  minutes. 


The  Promoter 

(RKO  Pathe) 
Funny 

Benny  Rubin  as  the  wrestling  promoter  who 
is  tossed  into  the  audience  and  indulges  in  simi- 
lar antics,  is  laughable  in  his  comic  manner, 
his  amusing  lines.  The  audience  at  the  bout 
tosses  cushions  into  the  ring,  and  the  grapplers 
use  them  for  their  greater  comfort,  which  is  an 
example  of  the  type  of  laugh-provocation  em- 
ployed. Successfully,  too,  as  an  audience  at  a 
Broadway  house  indicated. — Running  time,  20 
minutes. 


A  Mail  Bride 

(Vitaphone) 
Miss  Etting  Sings 

The  comedy  is  merely  a  background  excuse 
for  the  vocal  rendition  of  Ruth  Etting,  who 
sings  several  popular  numbers  in  an  effectively 
modern  manner.  Her  maid  reads  the  matrimo- 
nial column,  sends  a  letter,  with  Miss  Etting's 
picture,  and  a  German  appears.  He  had  sent, 
instead  of  his  comic  features,  the  picture  of  a 
handsome,  well  known  German  singer.  The 
two  arrive  at  the  apartment  at  the  same  time, 
and  Miss  Etting  smoothes  the  situation,  via 
melody,  of  course. — Running  time,  18  minutes. 


The  Naggers  Go  Ritzy 

(Vitaphone) 
Only  Fair 

Mr.  and  Mrs.  Jack  Norworth,  bickering 
couple  of  the  comedy  series,  "The  Naggers," 
here  attempt  new  heights,  and  give  a  party,  in 
evening  dress,  with  all  the  fixings.  The  guests 
are  slowly  starving,  while  the  caterer  demands 
$65  before  he  will  serve.  The  situation  is  saved 
when  Norworth  pleads  to  his  guests  for  an  un- 
known needy  family,  and  collects  plenty.  Clos- 
ing shot  has  the  caterer  himself  doing  his  bit 
for  the  worthy  cause.  Not  more  than  fair. — 
Running  time,  10  minutes. 


Now's  the  Time 

(  Educational ) 
Fair  Comedy 

Harry  Barris,  whose  voice  and  manner  of 
rendering  certain  of  the  popular  songs  of  the 
day  seem  to  be  his  chief  attributes,  is  provided 
a  comedy  story  and  setting  for  a  few  numbers, 
which  are  perhaps  effective  to  those  who  de- 
rive any  amount  of  pleasure  from  his  type  of 
vocalization.  The  comedy  concerns  a  girl  for 
whom  Barris  falls,  her  sister,  and  the  latter's 
husband  played  by  big  and  big-voiced  Edgar 
Kennedy,  who  believes  Barris  is  making  ad- 
vances to  his  wife,  and  who  pursues  him  with 
a  large  shotgun.  It  goes  off  at  the  wrong  time, 
of  course. — Running  time,  20  minutes. 


Come  Back  to  Erin 

(MGM) 

Appealing 

Able,  interesting,  photographically  excellent 
are  the  James  A.  Fitzpatrick  travel  shorts,  re- 


Murder  in  the  Pullman 

(Vitaphone) 
Mystery  Sketch 

Donald  Meek  plays  the  amateur  criminolo- 
gist in  this  number  of  the  series  of  mystery 
stories  prepared  for  Vitaphone  by  S.  S.  Van 
Dine,  creator  of  the  fictional  character,  Philo 
Vance.  A  woman  is  murdered  in  a  Pullman 
compartment,  with  three  men  obviously  impli- 
cated, all  very  likely  guilty.  Meek  deduces  that 
the  least  likely  of  the  three  is  the  murderer, 
he  having  utilized  the  trick  of  ventriloquism  to 
hide  his  crime.  Sustains  the  interest. — Running 
time,  20  minutes. 


42 


MOTION    PICTURE  HERALD 


June    4,  1932 


THEATRE  RECEIPTS 


The  total  of  theatre  receipts  for  the  calendar  week  ended  May  28,  1932,  reached  $2,010,022,  a 
decrease  of  $175,513  from  the  total  for  the  previous  calendar  week,  ended  May  21,  of  $2,185,535. 
The  decrease  is  partly  accounted  for  by  the  fact  that  the  lower  gross  was  reported  from  179  theatres 
in  30  cities,  while  the  higher  included  182  houses  in  30  cities.  During  the  more  recent  seven-day  period, 
no  new  high  individual  house  records  were  established,  while  15  new  low  figures  were  recorded. 
This  compares  with  one  new  "high"  and  12  new  "lows"  in  the  previous  week. 

{Copyright,  1932:  Reproduction  of  material  from  this  department    without  credit  to  Motion  Picture  Herald  expressly  forbidden) 


Theatres 


Current  Week 


Previous  Week 


Picture 


GroBa 


Picture 


High  and  Low  Gross 

(Tabulation  covers  period  from  Tin— rj .  1M1 
Grose  to  date) 


Albany 

Harm-Bleeker  ..  2,300  25c-40c 

Leland    1.350  20c-25c 

Rita    U46  a>c-25c 

RKO  Palace  ...  4.000  25c-60c 

Strand    1.90C  35c- 50c 

Baltimore 

Europa                     267  25c -50c 

Hippodrome    2.250  25c -50c 

Keith's    2,500  25c-50c 

Loew'i    Century  3,076  25c-60c 

Loew'i  Parkway     987  15c-35c 

Loew'i  Stanley..  3,532  25c-60c 

Loew'i  Valencia  1,487  25c-35c 

New    1,600  25c-50c 

Boston 

Keith's    2,800  25c-60c 

Keith-Boston    ..  2,500  25c-50c 

Loew'i  Orpheum  3,100  25c -50c 

Loew's  State  ..  3,700  25c-50c 

Majestic    1,800  50c-$1.50 

Metropolitan  ...  4,350  35c-75c 

Paramount    1,800  25c- 50c 

Scollay  Square..  1,800  25c-50c 

Uptown    2,000  25c-50c 

Buffalo 

Buffalo    3,500  30c-65c 

Century    3,000  25c-50c 

Court   Street    ..  1,800  25c 

Great  Lake*  ...  3,000  25c-50c 

Hippodrome    2,100  25c-35c 

Lafayette    3,300  25c 

Charlotte 

Broadway    1,167  25c -50c 

Carolina    1,441  25c-40c 


"When  A  Feller  Needs  A  Friend"  6,100 

(MGM)  (6days-20c-40c) 

"But  the  Flesh  is  Weak"  (MGM)  1,500 

(3  days) 

"The  Midnight  Patrol"  (Monogram)  1,450 
(3  days) 

"Night  World"  (U.)    3,200 

(6  days) 

"Sinners  in   the  Sun"   (Para.)   7,200 

(3  days) 

"No  Greater  Love"  (Col.)    6,900 

(3  days) 

"Two   Seconds"    (F.   N.)   5.800 

(25c-40c-6  days) 

"Alone"    (Amkino)    600 

"State's   Attorney"    (Radio)   8,500 

"Man   Wanted"   (W.   B.)   12,500 

"Sinners   in  the   Sun"   (Para.)....  17,500 

"Night  Court"  (MGM)   3.600 

"Scarface"    (U.    A.)   15,500 

"Night   Court"    (MGM)   2,500 

"Man  About  Town"   (Fox)   6,500 

"State's    Attorney"    (Radio)   20,000 

(2nd  week) 

"No  Greater  Love"   (Col.)   20,500 

"When  A  Feller  Needs  A  Friend"  21.000 
(MGM) 

"Scarface"   (U.  A.)    22,000 

"Grand  Hotel"  (MGM)    20,000 

(5th  week) 

"Sinners  in  the  Sun"  (Para.)   37.000 

"Strange  Case  of  Clara  Deane"..  17,000 
(Para.) 

"The  Mouthpiece"    (W.   B.)   13,000 

"Strange  Case  of  Clara   Deane"..  13,500 
(Para.) 

"So    Big"    (W.    B.)   28.400 

"Beauty  and  the  Boss"  (W.  B.)..  10,800 

"Heart  of  New  York"  (W.   B.)..  1,600 
(4  days) 

"Two   Seconds"    (F.    N.)   7.900 

"Trial   of  Vivienne   Ware"    (Fox)  6,000 

"Girl  of  the  Rio"   (Radio)   5.900 


'Rich  Are  Always  With  Us"   4,000 

(F.   N.)    (6  days) 

"World  and  the  Flesh"   (Para.)..  1,500 

(2  days) 
"Letty    Lynton"  (MGM)  

(40c-50c-4  days) 


kOOO 


"Night  Court"  (MGM)   7,820 

(6  days) 

"Are  You  Listening?"  (MGM)....  3,200 
(6  days) 

"Sky  Bride"  (Para.)   1,840 

(3  days) 

"Night  World"  (U.)   1,500 

(3  days) 

"State's  Attorney"  (Radio)   9,100 

(3  days) 

"The  County  Fair"  (Monogram)...  7,280 
(3  days) 

"The  Rich  Are  Always  With  Us"  6,310 
(F.  N.)  (6  days) 


"Liebeskommando"   (German)    800 

"Carnival  Boat"  (Pathe)    10,500 

"Scandal  for  Sale"  (U.)   1,600 

(5  days) 

•Sky  Bride"   (Para.)    17,500 

:'The  Miracle   Man"    (Para.)   3,900 

"Letty  Lynton"   (MGM)   21,000 

•Misleading  Lady"  (Para.)   2,700 

"Attorney  for  the  Defense"  (Col.)  6,000 

"State's  Attorney"  (Radio)   20,500 

(1st  week) 

"Vanity   Fair"   (Allied)   20.000 

"Letty  Lynton"  (MGM)   21,500 

'Huddle"    (MGM)   22,000 

'Grand  Hotel"  (MGM)   23,000 

(4th  week) 

"Amateur  Daddy"  (Fox)   38.000 

"The  Mouthpiece"  (W.  B.)   16,500 

"The   Miracle   Man"   (Para.)   15,000 

"The  Mouthpiece"  (W.  B.)   13,000 


"The  Rich  Are  Always  With  Us"  30,000 
(F.  N.) 

"The  Misleading  Lady"   (Para.)..  11,500 

"Freaks"  (MGM)    4,000 

(4  days) 

"Symphony  of  Six  Million"  (Radio)  10,000 

"But  the  Flesh  is  Weak"  (MGM)  8,000 

"The  Final  Edition"   (Col.)   6,000 

"Scandal  for  Sale"  (U.)    2,000 

(3  days) 

"Ladies  of  the  Jury"  (Radio)   1,500 

(3  days) 

"Scarface"    (U.   A.)   3,500 

(3  days) 

"Are   You    Listening"'    (MGM)..  3.250 
(35c-50c) 


High  1-24  "Reducing"    £18,500 

Low  2-13-32  "Tonight  or  Never"   4,820 

High  5-2  "Strangeri  May  Kiss"   8,100 

Low  12-26  "Ex-Flame"    2JO0 

High  10-31  "East  of  Borneo"    4,950 

Low  4-16-32  "The  Wiser  Sex"   1,830 

High  10-24  "Susan  Lenox"    10.350 

Low  3-5-32  "Fireman,  Save  My  Child"  5.000 

High  10-12  "Two  Heart!  in  Waltz  Time  2,200 

Low   11-30  "Immortal  Vagabond"   450 

High  4-9  "Bachelor  Apartment"    16,080 

Low  2-6-32  "Manhattan  Parade"    4,000 

High  4-11  "Tailor  Made  Man"    30.000 

Low  3-26-32  "The  Wiser  Sex"   16,000 

High  1-30-32  "Emma"    5400 

Low  1-10  "Lottery  Bride"    3.100 

High  4-11  "Strangeri  May  Kisi"    33,500 

Low  12-12  "The  Big  Parade    10,400 

High  1-3  "Going  Wild"    4.500 

Low  6-13  "Too  Young  to  Marry"    2,400 

High  1-10  "Man  Who  Came  Back"....  18,000 

Low  4-30-32  "Cheaters  at  Play"   ....  4,850 

High  12-5  "Frankenstein"    27,000 

Low  3-26-32  "Explorers  of  the  World"  16,000 

High  4-9-32  "Steady  Company"   26,000 

Low  12-26  "The  Deceiver"    16JO0 

High  1-24  "Hell's  Angela"    31,500 

Low  3-26-32  "Polly  of  the  Circus"....  18,000 

High  4-11  "City  Lighti"    25,000 

Low  7-18  "Man  in  Possession"    19,000 

High  1-31  "No  Limit"    44.500 

Low  7-4  "I  Take  Thii  Woman"   30.000 

High  1-17  "Right  to  Love"   25,000 

Low  12-26  "Hii  Woman"    9,500 

High  5-14-32  "The  Miracle  Man"   15,000 

Low  12-26  "X  Marki  the  Spot"   10.000 

High  3-28  "My  Pait"    39,500 

Low  3-19-32  "Dancers  in  the  Dark"   17,00l 

High  2-14  "Cimarron"    25,60fc 

Low  3-5-32  "Cheaters  at  Play"   5.800 

High  8-8  "Politics"    35.1«* 

Low   5-28-32  "Two  Seconds"    7,900 

High  2-14  "Free  Love"    26,3o 

Low  5-14-32  "Are  You  Listening?"....  5,000 

High  4-11  "Ten  Cents  a  Dance"    24.1'- 

Low  5-28-32  "Girl  of  the  Rio"   5,900 


June    4,  1932 


MOTION    PICTURE  HERALD 


^3 


[THEATRE  RECEIPTS CONT'D  1 


Theatres 

Chicago 

Chicago    4,000 

McVickert    2,284 

Oriental    3,940 

Palace    2,509 

State  Lake    2,776 

United  Artists..  1,700 


Current  Week 


Previous  Week 


Cincinnati 


Keith's  ... 
RKO  Albee 


RKO  Capitol  . 
RKO  Family 

RKO  Lyric  . 
RKO  Palace 
RKO  Strand 


1.600 
3400 

2,000 
1,140 

1.400 
2.700 
1,350 


Picture 


Gross 


35c-85c      ••Huddle"    (MGM)    31.000 

35c-85c      "The  Doomed  Battalion"  (U.)....  15.030 

35c-85c      "Night    Court"    (MGM)   25,000 

35c-85c       "Man   Wanted"   (W.   B.)   21.000 

25c-60c       "State's    Attorney"    (Radio)   8.000 

(2nd  week) 

35c-85c      "Letty    Lynton"   (MGM.)   20,000 

(2nd  week) 


25c-40c       "The    Broken    Wing"    (Para.)....  3,800 

35c-75c      "Strange  Case  of  Clara  l>eane"  ..20,000 
(Para.) 

30c-50c      "Rich    Are    Always    With    Us"..  9,000 
(F.  N.) 

15c-25c      "Vanishing    Men"    (Monogram)...  1,950 
(4  days) 

"The  Midnight  Patrol"  (Monogram)  l,l>50 
(3  days) 

30c-50c      "The  Mouthpiece"   (W.  B.)   8,000 

(7  days  and  Sat.  midnite  show) 

30c-50c      "Letty    Lynton"    (MGM)...   16,000 

(7  days  and  Sat.  midnite  show) 

25c-40c      "Man  Wanted"  (W.  B.)   3,200 


Picture 


Gross 


"The  Rich  Are  Always  With  Us"  33,000 
(F.  N.) 

"Lena  Rivers"  (Tiff.)    18,000 

"Sinners  in  the  Sun"  (Para.)   25,000 

"Roadhouse  Murder"  (Radio)    19,000 

"State's  Attorney"  (Radio)   12,000 

(1st  week) 

"Letty  Lynton"  (MGM)    26,500 

(1st  week) 

"The  Big  Timer"  (Col.)   3,800 

"Lena  Rivers"  (Tiff.)    20,000 

"Sinners  in  the  Sun"  (Para.)   8,800 

"Range  Law"  (Tiff.)   1,950 

(4  days) 

"Mounted    FuryV    1,050 

(World  Wide)  (3  days) 

"Night  World"  (U.)  ....   8,000 

(7  days  and  Sat.  midnite  show) 

"State's  Attorney"  (Radio)   12,000 

(7  days  and  Sat.  midnite  show) 

"When  A  Feller  Needs  A  Friend"  3,200 

(MGM) 


High  and  Low  Gross 

(Tabulation  covers  period  from  January.  1131 
to  date) 

High  1-23-32  "Two  Kirids  of  Women"..  67,000 

Low  7-18  "Women  Love  Once"    26.250 

High  2-7  "Doorway  to  Hell"   38.170 

Low  5-28-32  "The  Doomed  Battalion"..  15,000 

High  3-7  "My  Past"    46.750 

Low  6-27  "Party  Husband"    19,450 

High  4-2-32  "Cheaters  at  Play"   33,000 

Low  1-3  "Follow  the  Leader"    18^80 

High  12-12  "Frankenstein"    44.000 

Low  4-30-32  "Young  America"   8,000 

High  3-21  "City  Lights"    46,562 

Low  1-16-32  "Cock  of  the  Air"   13,000 

High  2-13-32  "Ben  Hur"    5,508 

Low  8-22  "A  Holy  Terror"    2^00 

High  11-14  "The  Spider"    35.000 

Low  5-28-32  "Strange  Case  of  Clara  Deane" 

20,000 

High  10-24  "Susan  Lenox"    18,t>61 

Low  2-27-32  "Strangers  in  Love"   8,500 

High  2-14  "No  Limit"  and  ) 

"Boudoir  Diplomat"  J   4.275 

Low  8-22  "Lawless  Women  and  \ 

"Man  in  Possession"    f   1,980 

High  2-14  "Reducing"    21.308 

Low  5-28-32  "The  Mouthpiece"   8,000 

High  8-15  "Politics"    29.500 

Low  4-23-32  "It's  Tough  to  be  Famous"  9,000 

High  6-6  "Connecticut  Yankee"    5.578 

Low  8-22  "Honeymoon  Lane"    2,500 


Cleveland 

Allen    3,300  25c-50c 

Keith's  E.  105  St.  2,200  15c- 50c 

Ohio    1,500  50c-$1.50 

RKO  Palace  ...  3,100  25c-75c 

State    3,400  25c-50c 

Stillman    1,900  25c 

Warners'  Lake..  800  25c-50c 


Denver 

Denver    2,300  25c -65c 

HufTn's  Aladdin  1,500  35c-75c 

Huffman's  Rialto  900  20c-50c 

Orpheum    2,600  25c-.  0c 

Paramount    2,000  25c -50c 


Des  Moines 

Dei  Moines   ...  1,600  25c-60c 

Orpheum    1,776  15c-35c 

Paramount    1,700  25c-60c 

Strand    1.100  20c-35c 


Hollywood 

Chinese    2,500  50c-$1.50 

Pan.    Hollywood  3,000  35c-65c 

W.B.Hollywood  3,000  35c- 50c 


"Huddle"    (MGM)   13,500 

"The  Roadhouse  Murder"  (Radio)  10.000 

"Grand  Hotel"  (MGM)   15,000 

(4th  week) 

"State's    Attorney"    (Radio)   19,000 

"Night    Court"    (MGM)   15,500 

"Reserved    for    Ladies"    (Para.)..  4,500 

"Rich  Are  Always  With  Us"....  2,700 
(F.  N.)  (5  days-2nd  week) 


"Huddle"  (MGM)    13,500 

"The  Mouthpiece"   (W.  B.)   6.000 

"Beast  of  the  City"   (MGM)   4,000 

(25c-50c) 

"State's    Attorney"    (Radio)   10.000 

"Strange  Case  of  Clara  Deane"..  2,000 

(Para.)  (4  days) 

"Night  Court"  (MGM)    4.000 

(3  days) 

"Scarface"    (U.    A.)   9,500 

"County    Fair"    (Monogram)   5,000 

(4  days) 

"Roadhouse   Murder"    (Radio)   4,000 

(3  days) 

"Sinners  in  the  Sun"  (Para.)   6.000 

(4  days) 

"Two  Seconds"   (F.   N.)   4,000 

(3  days) 

"When  A  Feller  Needs  A  Friend"  2,200 

(MGM)  (4  dars) 

"Cock  of  the  Air"  (U.  A.)   1.200 

(3  days) 

"Grand   Hotel"    (MGM)   29.000 

(4th  week) 

"The   Lost   Sguadron"    (Radio)....  8,100 

"Strange  Love  of  Molly  Louvain"  8,100 
(F.  N.) 


"Letty  Lynton"  (MGM)   18,000 

"Grand  Hotel"  (MGM)   17,500 

(3rd  week) 

"Night  World"  (U.)    24,500 

"Sinners   in    the    Sun"    (Para.)...  18,000 

"Sky  Bride"  (Para.)   5,000 

"The  Rich  Are  Always  With  Us"  7,600 
(F.  N.)  (1st  week) 


'Letty  Lynton"  (MGM)   13,000 

(8  days) 

'Man  Wanted"  (W.  B.)   5,500 

'The  Devil's  Lottery"  (Fox)   3,500 

(25c-60c) 

'Misleading  Lady"  (Para.)   14,000 

'Scarface"  (U.  A.)   9,500 


'The   Wet   Parade"    (MGM)   8,000 

(25c-60c) 

'State's  Attorney"  (Radio)   7,000 

'Sky  Devils"  (U.  A)    7,000 

(4  days)_ 

"Trial  of  Vivienne  Ware"  (Fox)..  5,700 
(3  days) 

"Attorney  for  the  Defense"  (Col.)  2,000 
(4  davs) 

"Probation"     (Chesterfield)   1,200 

(3  days) 

"Grand  Hotel"  (MGM)   33,900 

(3rd  week) 

"Mata  Hari"  (MGM)   8,300 

"The  Rich  Are  Always  With  Us"  17,800 
(F.  N.) 


High  1-30-32  "Hell  Divers"    26,000 

Low  4-9  "Ladies*  Man"    12,000 

High  5-2  "Laugh  and  Get  Rich"   40.00P 

Low  5-21-32  "Sinners  in  the  Sun"   18,000 

High  12-5  "Possessed"   30,00*. 

Low  6-20  "Vice  Squad"    14.001 

High  10-3  "Five  Star  Final"    15,001 

Low  7-4  "Big  Business  Girl"   2, TOT 

High  8-8  "Politics"    25.0U 

Low  5-14-32  "Greeks  Had  a  Word  For 

Them"    9,000 

High  4-11  "Connecticut  Yankee"    12,001 

Low  11-28  "Heartbreak"    3.5* 

High  1-10  "Hell's  Angels"    22,000 

Low  5-28-32  "Strange  Case  of  Clara  ) 

Deane"  and  "Night  Court"  J  ..  6,000 


High  1-30-32  "Emma"    13.000 

Low  9-12  "American  Tragedy"    6,000 

High  2-14  "Cimarron"    18,000 

Low  2-13-32  "Murders  inthe  Rue  Morgue," 

5300 

High  8-29  "Sporting  Blood"  and  1 

"Murder  by  the  Clock"]....  15,000 

Low  2-13-32  "Hatchet  Man"  ( 

and  "No  One  Man"  f   J.ODO 

High  5-7-32  "Grand  Hotel"    11,000 

Low  3-28  "Gentleman's  Fate"  ) 

and  "Boudoir  Diplomat")....  1,500 


High  7-31   "Trader  Horn"   36,000 

Low  10-31  "Yellow  Ticket"   9,000 

High  4-30-32  "Careless  Lady"    22,400 

Low  2-6-32  "Ladies  of  the  Big  House"  7,000 

High  2-7  "Little  Caesar"    30,000 

Low  11-7  "Hrmors  of  the  Familv"    7.ft* 


ThcA  nswer  ToTh 


NOAH 
BEERY,  Jr. 


DIANE 
DUVAL 


ONSLOW 
STEVENS 


J** 


The  serial  that  simply  Forces  them  to  come  back  week  after  wee 

The  serial  that  makes  Former  serials  look  like  child's  play! 

The  serial  that  will  stir  up  a  Frenzy  oF  excitement!  , 

The  serial  with  a  cast  worthy  oF  a  big  Feature  picture! 

The  serial  even  greater  than  our  greatest  "The  Indians  are  Coming 


ixhibitors'Prayer! 


Based  on  a  story  by 

PETER 
B.  KYNE 


Twelve  Terrific  Episodes! 


With  Noah  Beery,  Jr.;  Onslow 
Stevens,  Diane  Duval,  William 
Desmond,  Martha  Mattox,  Francis 
Ford.  Directed  by  Ray  Taylor. 
Produced  by  Stanley  Bergerman. 

AN  ADVENTURE  SERIAL 

distributed  by  UNIVERSAL. 


46 


MOTION    PICTURE  HERALD 


June    4,  1932 


f  THEATRE  RECEIPTS —  CONT'D  J 


Theatres 


Current  Week 


Previous  Week 


Picture 


Gross 


teture 


Gross 


Houston 


Kirby   

1.654 

25c-50c 

Loew's  State... 

2,700 

25c-50c 

Metropolitan  . . . 

2,512 

25c -50c 

RKO  Majestic  . 

2,250 

25c-50c 

Indtanapohs 

1.100 

25c-50c 

2,600 

25e-50c 

3.300 

25c-50c 

2.000 

25c-50c 

Palace   

2.800 

25c-50c 

IMIII9D1    V^l  1  T 

1,000 

50c-$1.50 

3,049 

35c -50c 

4.000 

25c-50c 

2.000 

35c-50c 

Pantages   

2.200 

35c -50c 

2,200 

20c -30c 

Los  Angeles 

Loew's  State.... 

2,416 

35c-65c 

2.750 

35c-65c 

3.596 

35c-65c 

RKO   

2,700 

25c-50c 

W.  B.  Downtown 

2,400 

25c -50c 

W.  B.  Western. 

2,400 

35c -5.0c 

k  J*l  ■ 

Milwaukee 

Garden   

1,150 

25c -50c 

2,587 

25c -60c 

2,180 

25c-50c 

1,406 

50c-$1.50 

2,500 

25c-60c 

Wisconsin 

3,275 

25c-65c 

Minneapolis 

1.238 

20c-40c 

Minnesota  .... 

4,000 

35c-75c 

RKO  Orpheum  . 

2.900 

25c-50c 

1,600 

25c-35c 

2,300 

25c- 50c 

Montreal 

2,547 

26c -60c 

His  Majesty's.. 

1.900 

50c-$1.50 

1.914 

15c-40c 

3,115 

30c-75c 

2,600 

30c-99c 

2,272 

25c-65c 

.  750 

15c-50c 

"Strange  Case  of  Clara  Deane"..  3,000 
(Para.) 

"When  A  Feller  Needs  A  Friend"'  5.50C 
(MOM  I 

"Rich  Are  Always  With  Us"....  6.000 
(F.  NT.) 

"Night   World"   (U.)   3.000 

"The    Mouthpiece"    (W.    B.)   3,250 

"Attorney  for  the  Defense"  (Col.)  4.500 

"Rich  Are  Always  With  Us"   8,500 

(F.  N.) 

"Scandal   for    Sale"    (U.)   8.500 

"Huddle"    (MGM)    7,500 

"Sky    Bride"    (Para.)   3,750 

(15c-25c-7  days  and  Sat.  midnite  show) 

"Woman  in  Room  13"  (Fox)   13.500 

(7  davs  and  Sat.  late  show) 

"Scarface"    (U.    A.)   15.000 

(7  days  and  Sat.  midnite  show) 

"Sinners  in  the  Sun"  (Para.)   7,000 

(7  days  and  Sat.  midnite  show) 

"Racing  Youth"   (U.)  and   1,800 

"A  House   Divided"  (U.) 
(5  days) 

"Today"    (State  Rights)   and   700 

"The  Gay  Buckaroo"  (Allied) 
(2  days) 

"Man  Wanted"   (W.   B.)   3.000 

"Letty  Lynton"   (MGM)   34,900 

"State's    Attorney"    (Radio)   10,400 

"Sky  Bride"   (Para.)   17,500 

"Scandal  for  Sale"   (U.)   12,800 

"The  Crowd  Roars"  (W.  B.)   11,400 

"Rich   Are   Always   With   Us"....  7.400 
(F.  NO 

"Sky   Devils"   (U.   A.)   8.000 

(10  davs) 

"But  the  Flesh  is  Weak"  (MGM)  7.000 

"Explorers  of  the  World"  (Raspin)  8.200 

"Grand    Hotel"    (MGM)    6,800 

(2nd  week) 

"Two  Seconds"   (W.   B.)   7,800 

"Sinners  in   the   Sun"   (Para.)   13.000 

"Young   America"    (Fox)   2.000 

"Night   Court"    (MGM)   15,000 

"State's    Attorney"    (Radio)   12.500 

"Trotte    Teodor"    (Special)   1.500 

"Trial  of  Yivienne  Ware"  (Fox)..  8.00f) 


'Trial  of  Vivienne  Ware"  (Fox)  10,500 
and  "Sky  Bride"  (Para  ) 

'Grand  Hotel"   (MGM)   15,500 

(6  days) 

'La  Couturiere  de  Luneville"  and  4.500 
"Nuits  de  Venise"  (French) 

'Behind   the   Mask"    (Col.)    12,500 

'Sunshine    Susie"    (British)   11,000 

"Symphony  of  Six  Million"  (Radio)  7.000 

(2nd  week) 

'Alias  the  Doctor"  (F.  N.)  and..  3,500 
'The  Crowd  Roars"  (W.  B.) 


"Trial  of  Vivienne  Ware"  (Fox)..  3,500 

"Huddle"  (MGM)    8,000 

"Sky    Bride"    (Para.)   7,000 

"State's    Attorney"    (Radio)   6,000 

"Lena  Rivers"  (Tiff.)   4,000 

"Sinners  in  the  Sun"  (Para.)   7,000 

"Symphony  of  Six  Million"  (Radio)  12,000 

"Woman  in  Room  13"  (Fox)   8.500 

"Letty    Lynton"    (MGM)   9,500 

"Grand  Hotel"  (MGM)   7,000 

(2nd  week) 

"State's    Attorney"    (Radio)   20,000 

(7  days  and  Sat.  late  show) 

"Huddle"  (MGM)   13,000 

(7  days  and  Sat.  midnite  show) 

"Strange  Case  of  Clara  Deane"..  7,000 

(Para.) 

(7  days  and  Sat.  midnite  show) 

"The  Expert"  (W.  B.)  and   2,500 

"Compromised"  (F.  N.) 

"Lena  Rivers"  (Tiff.)    2,000 


"Trial  of  Vivienne  Ware"  (Fox)..  25,600 

"Symphony  of  Six  Million"  (Radio)  8,500 

"This  is  the  Night"  (Para.)   18,500 

"Young  Bride"  (Pathe)   13,500 

"The  Mouthpiece"  (W.  B.)   13,000 

"The  Crowd  Roars"  (W.  B.)   8,300 

"The  Struggle"    (U.   A.)   2,800 

(4  days) 

"The  Wet  Parade"  (MGM)    6,800 

"State's   Attorney"    (Radio)   7,100 

(8  days) 

"Grand  Hotel"  (MGM)   10,200 

(1st  week) 

"The  Rich  Are  Always  With  Us"  8.500 

(F.  N.)  (9  days) 

"Woman  in  Room  13"  (Fox)   12,300 

"World  and  the  Flesh"   (Para.)..  1,500 

"Amateur  Daddy"  (Fox)   20,000 

(35c-75c) 

"Symphony  of  Six  Million"  (Radio)  16.000 

"Nur  Am  Rhein"  (State  Rights)..  1,600 

"So  Big"  (W.  B.)   9,000 

"This  is  the  Night"  (Para.)  and..  13,000 
"Disorderly  Conduct"  (Fox) 

"Soyons  Gais"  (French)    6,300 

"Are  You   Listening?"   (MGM)...  14.500 

"Tarzan,  the  Ape  Man"  (MGM). .  12,500 

(2nd  week) 

"Symphony  of  Six  Million"  (Radio)  9,009 

(1st  week) 

"Fireman,  Save  My  Child"  (F.N.)  3.800 
and  "Hatchet  Man"   (F.  N.) 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1131 
to  date) 


High  5-7-32  "Grand  Hotel"    15.000 

Low  5-28-32  "Strange  Case  of  Clara  Deane  " 

3,000 

High  5-2  "Trader  Horn"    »».» 

Low  6-27  "Five  and  Tfn"    S.rwv 

High    5-14-32    "Scarface"    14,000 

Low  5-28-32  "Rich  Are  Always  With  Us"  6,000 

High  2-14  "Cimarron"    18,00\ 

Low  1-16-32  "Girl  of  the  Rio"   2.000 

High  6-13  "Daddy  Long  T^g."   w.nrv 

Low  5-28-32   "The   Mouthpiece"   3,250 

High  2-14  "Cimarron"    13.000 

Low  8-22  "Traveling  Husbands"   4,000 

High  1-17  "Her  Man"    25,000 

Low  5-14-32  "World  and  the  Flesh"....  8,000 

High  1-10  "Under  Suspicion"   13,00 

Low  9-12  "East  of  Borneo"    5,750 

High  5-2  "Trader  Horrf"    22,000 

Low  4-16-32  "Are  You  Listening?"   6,500 

High  1-9-32  "Peach  O'  Reno"    25,500 

Low  4-23-32  "Scandal  for  Sale"   12,000 

High  1-23-32  "Hell  Divers"    30,400 

Low  5-9  "Quick  Millions"    7,500 

High  2-27-32  "Shanghai  Exore.-"   2"i.W 

Low  5-28-32  "Sinners  in  the  Sun"   7.000 

High  1-10  "Girl  of  Golden  West"    8.000 

Low  5-21-32  "Lena  Rivers"    2,000 

High  10-25  "Susan  Lenox"    39,000 

Low  3-5-32  "The  Silent  Witness"   6,963 

High  1-9-32  "Frankenstein"    34,000 

Low  12-26  "Heaven  otf  Earth"    6,500 

High   10-31   "Beloved   Bachelor"   41,000 

Low  2-6-32  "Tomorrow  and  Tomorrow"  7,500 

High  1-9-32  "Men  of  Chance"   22.100 

Low  2-6-32  "The  Secret  Witness"    7,000 

High  2-7  "Little  Caesar"    27,000 

Low  4-23-32  "Destry  Rides  Again"   6,200 

High  5-30  "Kiki"    4,000 

Low  1-24  "Men  on  Call"    1,200 

High  6-27  "Daddy  Long  Legs"   32.0r» 

Low   5-28-32  "Night   Court"   15,000 

High  12-14  "Cimarron'    Ju.utt 

Low  3-26-32  "Prestige"    12.000 

High   1-2-32  "Sooky"    10.000 

Low  14-18  "Body  and  Soul"    6,000 

High  1-10  "Just  Imagine"    18,000 

Low  12-25  "The  Guardsman"  ) 

and  "The  Tip-Off"    1   8,000 

High  1- 17  'Office  Wife"'  10.000 
Low  12-26  "Mad  Parade"  and  ) 

"Reckless  Living"  1   2,800 

High  4-2-32  "Fireman,  Save  My  Child"  16,500 

Low  7-18  "Steeping  Out"    9,000 

High  4-2-32  "One  Hour  With  You"....  19,500 

Low  12-26  "The  Yellow  Ticket"    10,500 

High  4-1  "City  Lights"   22,500 

Low  7-18  "ColonelTs  Lady"    7,200 

High   2-14   "London    Calling"  )   

and  "Sisters"  f   5,200 

Low  6-27  "East  Lynne"  and  \ 

"Can  Love  Decide?"  )   3,000 


EVERY  ONE  WHO  SEES  THIS 
PICTURE  WILL  CLAIM  HE 
"DISCOVERED"  IT!  AND 
THAT'S  OKAY  WITH  US! 

WE'VE  got  a  new  winner  for  you 
fresh  out  of  the  studio— speed- 
ed up  to  a  pace  that  the  modern 
fan  demands  — loaded  with  audience 
dynamite  — made  to  your  order! 

FAST 
COMPANIONS 


will  be  remembered  as  the  unexpected  treat  which  Universal  released  just 
before  the  summer  of  1932/  when  your  tongues  were  hanging  out  for 
exactly  this  type  of  entertainment  I  Watch  for  it  I 


48 


MOTION    PICTURE  HERALD 


June    4,  1932 


[THEATRE  RECEIPTS —  CONT'D J 


Theatres 


Current  Week 


Previous  Week 


Picture 


New  York 

Astor    1,120  50c-$2.00 

Cameo    549  25c-7Sc 

Capitol    4,700  35c-$l.S0 

Embassy    598  25c 

Mayfair    2,300  35c-85c 

Paramount    3,700  40c-$1.00 

Rialto    1,949  40c-$1.00 

Rivoli    2.103  4Oc-$l.O0 

Roxy    6,200  35c-$1.50 

Strand    3,000  35c-85c 

Winter  Garden..  1.493  35c-$l.O0 


Gross 


"Grand   Hotel"   (MGM)    23,140 

(6th  week) 

"Siberian    Patrol"    (Amkino)   4.000 

(2nd  week) 

"When  A  Feller  Needs  A  Friend"  43.614 

(MGM)    (6    days-2nd  week) 

All    Newsreel    5,785 

"Symphony  of  Six  Million"  (Radio)  15,000 

"Reserved  for  Ladies"  (Para.)....  48,300 

"Scarface"    (U.    A.)     57.200 

"Congress  Dances"   (U.  A.)   10.400 

(2nd  week ) 

"Woman   in   Room    13"    (Fox)   31.300 

"The   Tenderfoot"    (F.    N.)   16.133 

"Two    Seconds"    (F.    N, )   30,500 


Picture 


"Grand    Hotel"  (MGM)  

(5th  week) 
"Siberian  Patrol"  (Amkino)  

(1st  week) 
"When  A  Feller  Needs  A  Friend' 

(MGM)   (1st  week) 
All  Newsreel   


"State's  Attorney"  (Radio)  

(2nd  week) 

"Sinners  in  the  Sun"  (Para.)  

"Strange  Case  of  Clara  Deane''.. 
(Para.)    (2nd  week) 


"Congress  Dances"  (U.  A.). 

(1st  week) 
"No  Greater  Love"  (Col.)  


"The  Rich  Are  Always  With  Us  ' 
(F.  N.) 

"The  Mouthpiece"  (W.  B.)  

(5th  week) 


Gross 

23,140 
6,500 

86,205 
6,643 

17,500 

47,200 
6,950 

22,100 
30,200 
19,869 
31,825 


High  and  Low  Gross 

(Tabulation  cavers  period  from  January,  ltSl 
to  date) 


High  1-2-32  "Hell  Divers" 
Low  11-14  "The  Champ"  ... 


24,216 
18,759 


High  1-9-32  "Mata  Han"   

Low  12-19  "Flying  High"   

High  1-3  Newsreels   

Low  5-28-32  Newsreels   

High  12-12  "Frankenstein"   

Low   4-30-32   "Cohens   and    Kellys  in 

Hollywood"  

High   2-7   "Finn   and   Hattie"   ', 

Low  12-26  "Heaven  on  Earth"   

High  2-27-32  "Shanghai  Express"  

Low  6-27   "Dracula"   and  ) 

"Hell's    Angels"  J  

High  1-9-32  "Dr.  JekyU  and  Mr.  Hyde" 

Low  12-19  "The  Struggle"  

High    1-2-32  "Delicious" 


Low  3-5-22  "Cheaters  at  Play" 
High  1-17  "Little  Caesar"   


Low  4-2-32  "The  Missing  Rembrandt" 

High  9-19  "Five  Star  Final"   

Low  6-6  "Maltese  Falcon"   


110,466 
48,728 
9.727 

5,785 
53,800 

7,600 
85,900 
35,700 
64,600 

4,500 
67,100 
14,100 
133.000 
30,000 
74,821 

8,012 
59,782 
16,692 


Oklahoma  City 

Capitol    1,200  10c-50c 

Criterion    1,700  10c-50c 

Liberty    1.500  10c-35c 

Mid-West    1.500  10c-50c 

Omaha 

Orpheum    3,000  25c-50c 

Paramount    2,900  25c-60c 

State    1,200  15c-35c 

World    2.500  25c-40c 

Ottawa 

Avalon    990  10c-35c 

Capitol    2.592  15c-60c 

Centre    1.142  15c-60c 

Imperial    1,091  10c- 50c 

Regent    1,225  15c-60c 

Rideau    932  10c-35c 


Philadelphia 

Arcadia    600  50c 

*3iestnut    1,300  50c-$1.50 

Earle    2,000  25c-65c 

Fox    3,000  35c-75c 

Karlton    1,006  40c-50c 

Keith's    1,800  30c-50c 

Mastbaum    4,800  35c-75c 

Stanley    3,700  35c-75c 

Stanton    1,700  25c-65c 


"Sinners   in   the   Sun"   (Para.)   4,500 

"Sky  Bride"   (Para.)   6.000 

"The   Big  Timer"    (Col.)   650 

(3  days) 

•The   Monster   Walks"    (Mayfair)  800 
(4  days) 

"Two  Seconds"    (F.   N.)   4.000 

"Lena    Rivers"    (Tiff.)   10,000 

"Night   Court"    (MGM)   6.000 


•World  and  the  Flesh"  (Para.)  and  2,000 
'Cock  of  the  Air"  (U.  A.) 

'This  is  the  Night"  (Para.)  and  5,750 
'The  Famous  Ferguson  Case"  (W.B.) 


"Prestige"  (Pathe)  and  "Gold...  1,100 
Diggers  of  Broadway"    (W.  B.- 

revival)   (3  days) 
"Arsene    Lupin"    (MGM)   950 

(3  days) 

"Amateur  Daddy"    (Fox)   8,000 

(6  days) 

"Fanny   Foley   Herself"    (Radio)..  4,700 
and   "Men   of  Chance"  (Radio) 
(6  day*;) 

"High    Speed"    (Col.)   1,500 

(3  days) 

"Man  They   Could   Not   Arrest"..  1,100 

(British)   (3  days) 
"Carnival"    (British)    2,300 

(4  days) 

"Sunshine    Susie"    (British)   1,300 

(2  days) 

"Their  Own  Desire"   (MGM)  and  1.700 
"The  Man  Who  Played  God"  (W.  B.) 
(3  days) 

"Beast  of  the  City"   (MGM)   and  1,600 
"Beauty  and  the  Boss"   (W.  B.) 
(3  days) 


•Misleading  Lady"   (Para.)   2,200 

(6  days) 

'Grand    Hotel"    (MGM)   15,000 

(6  days-5th  week) 

'Two    Seconds"    (W.    B.)   15,000 

(6  days) 

'Man   About   Town"    (Fox)   20,000 

(6  davs) 

'When  A  Feller  Needs  A  Friend"  4,500 

(MGM)  (6  days) 

'Steady    Company"    (U.)   6,500 

(6  days) 

•The  Tenderfoot"  (F.  N.)    36,500 

(6  davs) 

'Letty    Lynton"    (MGM)   18,000 

(6  days) 

"Night   Court"   (MGM)   9.000 

(6  days) 


'The  Mouthpiece" 
"Letty  Lynton" 


"Devil's  Lottery' 

(3  days) 
'Famous  Ferguson  Ca=e 

(4  days) 

"The  Rich  Are  Always  With  Us" 
(F.  N.) 


(W.  B.)   4,200 

(MGM)   6,000 

(Fox)  

(F.  N.) 


900 


1,000 


"Symphony  of  Six  Million"  (Radio)  10,000 

"The  Wet  Parade"   (MGM)   2,000 

(3  days) 

"It's  Tough  to  be  Famous"  (F.N.)  2,000 
(4  days) 

'She  Wanted  A  Millionaire"  (Fox)  1,300 
and    "Cheaters    at    Play"  (Fox) 

"Alias  the  Doctor"  (F.  N.)  and....  6,000 
'The   Misleading  Lady"  (Para.) 


"Steady  Company"  (U.)  and   1,000 

"Man  Who  Played  God"  (W.  B.) 
(3  days) 

"Polly  of  the  Circus"  (MGM)  and  1.10O 
"Gold  Diggers  of  Broadway"  (W.  B.) 
(3  days) 

"Lady  Panniford's  Folly"  (British)  7,000 
(6  days) 

"Corsair"   (U.  A.)    4,900 

(6  days) 

"Destry  Rides  Again"  (U.)   1,700 

(3  days) 

"Man   Wanted"   (W.   B.)   1.500 

(3  days) 

"This  is  the  Night"  (Para.)   2,900 

(3  days) 

"The  Mouthpiece"  (W.  B.)   2,100 

(3  days) 

"Alias  the  Doctor"  (F.  N.)  and....  2,000 
"Show's  of  Shows"  (revival) 
(3  shows) 

"Silent  Witness"  (Fox)  and    1,600 

"Show  of  Shows"  (revival) 
(3  da'ys) 

"Sky  Devils"   (U.  A.)   2,000 

(6  days) 

"Grand  Hotel"  (MGM)    18,000 

(6  days-4th  week) 

"Girl  Crazy"  (Radio)   16,000 

(6  days) 

"Woman  in  Room   13"  (Fox)   22,000 

(6  days) 

"The  Mouthpiece"  (W.  B.)   4,500 

(6  days) 

"Love  Affair"   (Col.)    6,500 

(6  days) 

"So  Big"  (W.  B.)   37,000 

(6  days) 

"Symphony  of  Six  Million"  (Radio)  13,000 
(6  days) 

"Sky  Bride"  (Para.)    8,000 

(6  days) 


High  2-7  "Illicit"    11,080 

Low  4-30-32  "World  and  the  Flesh"    3,400 

High  2-21  "Cimarron"    15,500 

Low  12-5  "Cor/solation  Marriage"    4,400 

High  1-24  "Under  Suspicion"    7,200 

Low  6-20  "Big  Fight"  and  ) 

"Drums  of  Jeopardy"  J  


5,000      High  9-19  "Young  as  You  Feel" 


11,000 


Low  4-30-32  "Scandal  for  Sale"...".   3,709 


High  2-14  "Cimarron"    25,550 

Low  5-7-32  "Scandal  For  Sale"    9,500 

High   3-19-32   "Broken   Lullaby"    16,250 

Low  5-21-32  "Wet  Parade"  and  ) 

"It's  Tough  to  be  Famous"  J    4,000 

High  3-14  "Trader  Horn"   10,000 

Low  5-21-32  "She  Wanted  A  Millionaire"  ) 

and  "Cheaters  at  Play"  j  1,300 

High  4-11  "Men  Call  It  Love"    16,000 

Low  11-28  "The  Cisco  Kid"    4.500 


High  1-2-32  "Sidewalks  of  New  York"] 

and  "Viennese  Nights"  and  \  3,700 
"Alexander  Hamilton"  J 
Low  6-27  "My  Past"  and  ) 

"Fifty  Million  Frenchmen"  1  . . . .  l.»00 

High  5-16  "Devil  to  Pay"    6,300 

Low  1-3  "Sunny"    2,900 

High  5-9  "Trader  Horn"    7,000 

Low  3-26-32  "The  Expert"  and  ) 

"Working  Girls"      J....  2,200 

High  1-23-32  "Suicide  Fleet"  and) 

"Dance  Team"         1  . . . .  6.200 

Low  5-28-32  "Carnival"  and  ) 

"Sunshine  Susie"     j    3,600 


High  12-17  "The  Guardsman"    6.500 

Low  4-30-32  "Beast  of  the  City"   1,900 

High  1-2-32  "Makers  of  Men"   27,000 

Low   11-28  "Touchdown"    13,000 

High  2-7  "Man  Who  Came  Back"   40,000 

Low   3-26-32  "Shop  Angel"    17.000 

High  5-2  "City  Lights"    8,000 

Low  3-21   "Resurrection"    3,000 

High  1-30-32  "Arrowjmith"    27.000 

Low  5-28-32  "Steady  Company"    6,500 

High  1-2-32  "Her  Majesty,  Love"    65,000 

Low  10-24  "24  Hours"    28,000 

High  12-19  "Frankenstein"    31,000 

Low  7-25  "Rebound"    8.000 

High  3-21  "Last  Parade"   16,500 

Low  2-27-32  "Men  In  Her  Life"    7.000 


\s  Big  As 
Ml  Outdoors 


TOM  MIX  pictures  rise  above  the  mere 
'  westerns'7  which  strive  so  manfully  but 

unsuccessfully  to  climb  to  his  class.  They  combine  the 

thrill  of  direct  action  with  the  majesty  of  an  epic.  They 
are  big  in  scheme,  healthy  in  purpose  and  mighty  in  entertainment. 
The  exhibitor  who  overlooks  their  importance  in  these  hard  times 
is  akin  to  the  drowning  man  who  swims  away  from  a  life  preserver.  The 
second  of  the  Six  Mix  Pix  is 

THE  RIDER  OF 
DEATH  VALLEY 

Start  your  ballyhoo  the  minute  you  know  you've  got  it! 


With  Lois  Wilson,  Fred 
Kohler,  Forrest  Stanley, 
Edith  Fellows.  Produced 
by  Carl  Laemmle,  Jr. 
Story  by  Jack  Cunning- 
ham and  Stanley 
Bergerman.  Presented 
by  Carl  Laemmle. 


He's  Bringing  The  Kids  Back  To  The  Theatres  in  Droves  I 


50 


MOTION    PICTURE  HERALD 


June    4,  1932 


[THEATRE  RECEIPTS —  CONT'D] 


Theatres 


Current  Week 


Previous  Week 


Portland,  Ore. 

Fox    Broadway.  1,912  50c-$1.50 

Fox  Paramount.  3.068  25c -60c 

Hamrick's  Music  1,800  15c-25c 
Box 

Oriental    2,040  25c-35c 

Rialto   1,400  25c-35c 

RKO   Orpheum  1,700  25c-50c 

United   Artists..  945  25c-35c 

Providence 

Fays    1,600  15c-50c 

Loew's  State  ..  3,800  15c-50c 

Majestic    2,400  15c-50c 

Paramount    2,300  15c-50c 

RKO  Albee  ....  2,300  15c- 50c 

RKO  Victory  ..  1.600  10c-35c 

St.  Paul 

Paramount    2,300  25c-50c 

Riviera    1.300  25c-50c 

RKO  Orpheum  2,600  25c-50c 

Tower    1,000  15c-25c 

San  Francisco 

California    2,315  50c-$1.50 

El  Capitan   ....  3,100  25c-60c 

Filmart  Foreign  1,400  35c-50c 
Talkies 

Fox    4,600  35c -60c 

Golden  Gate  ...  2,800  25c-60c 

Orpheum    3,000  25c -50c 

Paramount    2,670  25c-60c 

United    Artists.  1.200  25c-60c 

Warfield    2,700  35c -60c 

Warners    1.385  35c-50c 

Seattle 

Blue  Mouse   950  15c-25c 

Fifth  Avenue...  2,750  35c-75c 

Fox    2,450  75c-$1.50 

Liberty    2,000  10c-25c 

Music  Box    950  25c-75c 

RKO  Orpheum..  2,650  25c-75c 

Toronto 

Imperial    3,444  15c-80c 

Loew's    2,088  15c-75c 

Shea's    2,600  15c-7Sc 

Tivoli    1,600  15c-60c 

Uptown    3,000  15c-65c 

Washington 

Columbia    1,232  50c-$1.50 

Earle    2,323  25c -60c 

Fox    3,434  25c-60c 

Metropolitan   ...  1,833  25c-60c 

Loew's    Palace..  2,363  35c-50c 

RKO  Keith's  ...  1,832  25c-60c 


Picture 


Gross 


Picture 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1131 
Gross  to  date) 


"Grand    Hotel"    (MGM)   14.000 

"Are    You    Listening?"    (MGM)..  12,000 

"Destry  Rides  Again"  (U.)    4,300 

"It's  Tough  to  be  Famous"  (F.N.)  4.S0O 

"Cheaters   at   Play"    (Fox)   3.000 

(15c-25c) 

"Night  World"  (U.)    13,000 

"Night   Court"   (MGM)   4,000 


'Trial  of  Vivienne   Ware"    (Fox)  7,200 

'When  A  Feller  Needs  A  Friend"  11,50(1 
(MGM) 

'Man  About  Town"  (Fox)  and..  8.000 
"Woman   in   Room  13"  (Fox) 

"Reserved  for  Ladies"  (Para.)....  9,000 

"No  Greater   Love"    (Col.)   9.000 

"Escapade"  (First  Div.)  and   2,000 

"Sea   Ghost"  (Peerless) 

"So  Big"  (W.  B.)    7.50;) 

"Amateur    Daddy"    (Fox)   5.000 

"State's    Attorney"    (Radio)   12,000 

"Play  Girl"   (W.   B.)   1.500 

"Grand    Hotel"    (MGM)   28,500 

(2nd  week) 

"Disorderly    Conduct"    (Fox)   13.000 

"Mem  Leopold"  (German)    1,850 

"Huddle"     (MGM)   33.C00 

(35c-90c) 

"Young  Bride"   (Pathe)    11,000 

"State's    Attorney"    (Radio)   8.500 

"Rich   Are  Always   With  Us"....  12,000 
(F.  N.) 

"Scarface"  (U.  A.)    7,900 

(4th  week) 

"Strange  Love  of  Molly  Louvain"  16.000 

(F.  N.) 

"Two   Seconds"   (W.   B.)   11.500 


'Strange  Love  of  Mollv  Louvain"  3,000 
(F.  N.) 

'Sinners   in   the   Sun"   (Para.)   15,000 

(25c-75c) 

'Grand  Hotel"  (MGM)   10.00CT 

'Strangers  of  the  Evening"  (Tiff.)  4.500 

'Rich  Are  Always   With  Us"   6.000 

(F.  N.) 

'State's   Attorney"    (Radio)   12,500 

'Lady  Panniford's  Folly"  (British)  16.000 
(6  cays) 

"When  A  Feller  Needs  A  Friend"  10,000 

(MGM)  (6  davs) 

"Final  Edition"  (Col.)    11.500 

(6  days) 

"Trial  of  Vivienne  Ware"  (Fox)  9,000 
and   "Misleading   Lady"  (Para.) 
(6  days) 

"Sunshine   Susie"   (British)   12.000 

(6  days-4th  week) 

"Grand  Hotel"  (MGM;   12,000 

(2nd  week) 

"It's  Tough  to  be  Famous"  (F.N.)  14,500 

"Man  About  Town"  (Fox)   23,000 

"Blonde  Captive"    (Col.)   9,500 

"Huddle"   .  (MGM.)   12.000 

"Roadhouse  Murder"  (Radio)  and  6,000 
"Cain"  (Principal) 


"This  is  the  Night"  (Para.)   14,000 

"Play   Girl"   (W.   B.)   4,500 

"So  Big"  (W.  B.)   5,000 

"Sky    Bride"    (Para.)   2,400 

"State's   Attorney"    (Radio)   10,000 

"But  the  Flesh  is  Weak"  (MGM)  2,600 

"Young  America"  (Fox)   8,500 

"Huddle"  (MGM)    14,500 

"The  Mouthpiece"  (W.  B.)  and...  11,000 
"The  County  Fair"  (Monogram) 

"Sinners  in  the  Sun"  (Para.)   11,000 

"State's  Attorney"  (Radio)   8,500 

"The  Local  Bad  Man"  (Allied)....  1,800 
and  "Roadhouse  Murder"  (Radio) 

"Letty    Lynton"    (MGM)   8,500 

"Grand  Hotel"  (MGM)   15,000 

(50c-$1.50) 

"Symphony  of  Six  Million"  (Radio)  13,000 

"Lena  Rivers"  (Tiff.)    2,300 

"Grand  Hotel"  (MGM)   35,000 

(1st  week) 

"Arsene  Lupin"  (MGM)   13,300 

"Students  Song  from  Heidelberg"  2,000 
(German) 

"Man  Wanted"  (W.  B.)   47,000 

(50c -$1.00) 

"Vanity  Fair"  (Allied)   10.000 

"Symphony  of  Six  Million"  (Radio)  7,500 

"So  Big"  (W.  B.)   13,000 

"Scarface"  (U.  A.)   12,500 

(3rd  week) 

"Misleading  Lady"  (Para.)   20,000 

"The  Mouthpiece"  (W.  B.)   11,500 

"Famous  Ferguson  Case"  (F.  N.)  3,700 

"World  and  the  Flesh"  (Para.)....  13,500 

"The  Local  Bad  Man"  (Allied)....  5,500 

and  "The  Dragnet  Patrol"  (Action) 

"It's  Tough  to  be  Famous"  (F.  N.)  6,500 

"The  Office  Girl"  (Radio)   13,300 

"Amateur  Daddy"   (Fox)   18,500 

(6  days) 

"Sky  Devils"  (U.  A.)   12,500 

(6  days) 

"Broken   Wing"   (Para.)   12,000 

(6  days) 

"Devil's  Lottery"   (Fox)   10,500 

(6  days) 

"Sunshine   Susie"    (British)   11,500 

(15c-60c)  (6  days-3rd  week) 

"Grand  Hotel"  (MGM)   16,500 

(1st  week) 

"The  Mouthpiece"  (W.  B.)   13,500 

"The  Woman  in  Room  13"  (Fox)..  18,000 

"Wayward"   (Para.)   3,500 

"Letty  Lynton"  (MGM)   19,000 

"State's  Attorney"  (Radio)   10,000 

(?nd  week) 


High  1-10  "Min  and  Bill"    21,000 

Low  4-4  "The  Prodigal"    3,000 

High    1-3   "Paid"    JO.UOU 

Low  5-23  "Young  Sinners"    11,000 


High  3-21  "Trader  Horn"   12,000 

Low  5-21-32  "Sky  Bride"    2,400 

High  2-14  "Cimarron"    20,000 

Low  5-23  "Irotf  Man"    8,500 

High  1-10  "Hell's  Angels"    12,500 

Low  3-5-32  "Shanghai  Express"   2.500 


High  2-7  "Inspiration"    25,500 

Low  3-26-32  "The  Passionate  Plumber"  8,500 

High  1-30-32  "Union  Depot"   11,200 

Low  12-26  "Her  Majesty,  Love"  and  1 

"Under  Eighteen"            J..  5.10C 

High   3-14   "Unfaithful"    14.000 

Low  8-8  "Secret  Call"   4,500 

High  3-19-32  "Behind  the  Mask"    15.800 

Low  7-4  "Sweepstakes"    3,200 

High  2-14  "Last  Parade"    11,000 

Low  11-21  "Way  Back  Home"    1.500 


High  8-22  "Smiling  Lieutenant"    12,000 

Low  1-17  "Paid"    7,000 

High  5-21-32  "Grand  Hotel"    15,000 

Low  1-17  "Just  Imagine"   1,500 

High  2-14  "Cimarron"    28,000 

Low   1-30-32   "Forbidden"   ,   10,000 

High  10-3  "Penrod  and  Sam"    4.000 

Low  1-24  "Along  Came  Youth"    1.000 


High  8-15  "Daddy  Long  Legs"  ... 

Low  5-14-32  "Beast  of  the  City". 


16,750 

12,000 


High   1-3  "Lightning"   

Low  2-20-32  The  Guardsman" 
High  7-11  "Lawless  Woman" 
Low  7-4  "Lover  Come  Back"  . 
High  12-12  "Frankenstein"  .. 
Low  5-14-32  "Night  World"  . 
High  1-9-32  "The  Champ"  .... 
Low  7-18  "Wometf  Love  Once" 


70,000 
29,000 
20,000 

9,500 
23,000 

5,000 
35,600 
10,000 


High  4-18  "Trader  Horn"   

Low   1-2-32  'The   Boudoir  Diplomat".. 


17,000 
7,008 


High  1-10  "The  Lash"   

Low  5-28-32  "Strangers  of  the  Evening" 

High  2-28  'City  Lights"   

Low  2-6-32  "High  Pressure"   

High  10-31  "Spirit  of  Notre  Dame"  

Low  3-21  "Kept  Husbands"   


High  3-5-32  "Shanghai  Express". 

Low  6-20  "Always  Goodbye   

High  4-18  "City  Lights"   

Low   12-19  "Ben  Hur"   

High  11-14  "Skyline"   

Low  6-27  "Painted  Desert"  

High  2-28  "Cimarron"   

Low  11-14  "The  Mad  Genius"  ... 


High  4-25  "Don't  Bet  On  Women"  . 
Low  10-17  "Ten  Nights  in  a  Barroom" 


High  3-14  "Parlor,  Bedroom  and  Bath"  28,000 

Low  1-30-32  "X  Marks  the  Spot"   15,000 

High  3-26-32  "Fireman,  Save  My  Child"  19,000 
Low  11-28  "I  Like  Your  Nerve"    4.000 


11.51* 
4,500 

14,000 
5,500 

18,000 

10.000 


25.500 
13,000 
22,000 

9.500 
16.500 
10,000 
19,500 

7.500 

14,000 

8,300 


VARIETY  SHOWS  ARE  COMING  BACK 


SUBJECT 

THE  MENACE 
'nX  OP  THE 
DOUBLE 
FEATURE 


EXHIBITORS  ACKNOWLEDGE  THE  SUPERIORITY  OP  WOMEN'S  CLUBS,  REVIEWERS, RADIO  SPEAKERS 
THE  DIVERSIFIED  PROGRAM  OVER  DOUBLE  FEATUR&    ALL  PLEAD  FOR  VARIETY 


The  tide  has  turned  against  the  double  feature  menace.  In  all  directions  showmen  are  going 
back  to  better  entertainment. — 'to  the  variety  show.  Despite  all  pleas  of  meeting  competition, 
the  public's  preference  has  been  shown  so  plainly  that  smart  exhibitors  know  it's  good  business 
to  show  one  feature  and  a  diversified  program.    Book  more  of  Educational9 s  quality  short 

subjects,  and  give  the  public  what  it  demands. 


E  DU  CATIONAL  Fl  LM 
EXCHANGES,   /nc  . 


THE  SPICE  OF  THE  PROGRAM" 


£ .  W.  HA  M MO  MS 


52 


MOTION    PICTURE  HERALD 


June    4,  1932 


'BEER  TAX  TIEUP  WOULD  BE  INSANE' 

—COL.  H.  A.  COLE,  TEXAS 


COLE  PROTESTS 
WOOD  WET  PLEA 

To  the  Editor  of  The  Herald: 

About  a  week  ago  this  office  received  a 
letter  from  P.  J.  Wood  of  Columbus,  Ohio, 
in  which  he  advocated  that  every  exhibitor 
wire  his  Congressman  at  Washington  to 
vote  in  favor  of  the  O'Connor-Hull  bill  to 
request  the  sale  of  2.75  per  cent  beer,  thus 
providing  for  additional  revenue.  He  states 
that  the  passage  of  this  bill  will  make  it 
unnecessary  for  the  Government  to  tax  the 
exhibitor  10  per  cent  of  his  receipts ! 

Mr.  Wood  sent  this  letter  out,  not  on  the 
stationery  of  the  MPTO  of  Ohio,  but  on  a 
letterhead  of  his  own ;  nevertheless  it  is  a 
well  known  fact  that  he  is  the  acting  busi- 
ness manager  of  that  organization.  The 
circular  was  sent  to  theatre  owners,  and  it 
is  unbelievable  that  it  went  out  without  at 
least  the  tacit  consent  of  the  Ohio  group. 

Speaking  for  the  Texas  organization,  and 
as  a  director  of  the  Allied  States  Associ- 
ation, our  national  body,  I  want  to  go  on 
record  as  stating  that  Mr.  Wood  does  not 
speak  for  the  theatres  of  the  United  States, 
nor  can  we  imagine  for  an  instant  that  he 
speaks  for  many  of  the  exhibitors  even  in 
his  own  group.  We  all  have  our  personal 
ideas  about  the  prohibition  question,  but  to 
tie  the  motion  picture  industry  in  any  way 
into  a  movement  of  this  kind  is  absolutely 
insane. 

We  are  a  quasi-public  industry,  and  must 
in  the  very  nature  of  our  business  cater  to 
as  close  to  100  per  cent  of  our  people  as 
possible.  Each  of  us  is  entitled  to  vote  and 
to  use  our  influence  as  he  sees  fit,  but  as  an 
institution  the  theatre  business  cannot  side 
with  either  the  wet  or  the  dry  faction.  The 
surest  way  to  bring  about  taxation  and  any 
other  form  ,  of  adverse  legislation  is  to  take 
a  stand  of  this  kind  as  a  body. — H.  A.  Cole, 
President  A.  T.  O.  of  Texas,  Dallas,  Texas. 


HOPES  LICHTMAN 
IDEA  WILL  SUCCEED 

To  the  Editor  of  the  Herald  : 

Congratulations,  Al  Lichtman,  and  more 
power  to  you ;  and  here's  hoping  the  seed 
you  have  planted  will  bear  fruit ! 

At  last  someone  rises  to  express  his 
thoughts  about  the  nickelodion  exhibitors' 
system  and  about  the  exhibitor  who  un- 
consciously has  grown  to  be  a  factor  in  the 
amusement  world  and  to  actually  offer  a 
solution  to  make  the  motion  picture  theatre 
what  it  really  should  be,  a  merchandising 
business  selling  its  wares  for  what  they  are 
worth,  and  place  it  on  the  same  plane  as  the 
grocer,  clothier,  etc. 

Can  you  imagine  a  clothier  regularly  and 
perpetually  featuring  every  week  a  suit  or 
suits  of  clothes  at  $75  and,  a  little  while 
later,  advertising  to  the  public  that  it  can 
purchase  the  very  same  suit  for  $25  at  an- 
other store  a  few  blocks  away?  But  that  is 
just  what  the  motion  picture  industry  has 
been  doing  all  these  years ;  and  I,  in  my 
small  way,  have  tried  to  convince  local  ex- 
change managers  of  the  advisability  of  high- 
caliber  pictures  such  as  "Cimarron"  never 


being  taken  out  of  the  first  run  class.  By 
this,  I  don't  mean  first-run  exclusive,  but, 
any  house  wishing  to  run  the  picture  may 
do  so  only  by  charging  the  regular  first  run 
price,  or  say  not  more  than  a  difference  of 
ten  cents. 

I  can  well  remember  the  "Covered 
Wagon"  when  it  was  repeated  by  sub- 
sequent run  theatres  at  the  same  admission 
as  charged  by  the  first-run  house,  but  even 
Paramount  could  not  resist  the  temptation 
of  a  few  extra  dollars  and  later  reissued  it 
and  permitted  it  to  be  shown  at  a  lower  ad- 
mission. 

Just  why  the  motion  picture  is  not  de- 
serving of  the  same  place  in  the  amusement 
world  as  the  legitimate  play  is  beyond  me, 
and  I  would  like  someone  to  give  me  a 
reasonable  answer.  I  can  name  hundreds 
of  legitimate  plays  that  have  repeated  in  the 
cities,  but  never  at  a  lesser  admission  for 
the  return  engagement  unless  it  was  played 
by  an  inferior  company. 

I  want  to  offer  my  idea  of  what  would  be 
a  legitimate  set-up  for  bringing  this  busi- 
ness out  of  its  present  chaotic  condition. 
If  a  picture  has  been  classed  as  a  class  "A" 
production,  it  should  never  be  taken  out  of 
this  class.  If  a  picture  has  merits,  it  will 
have  its  return  engagements  the  same  as  the 
legitimate  play.  A  class  "B"  picture  should 
have  its  own  classification,  class  "C"  its 
own,  etc.  In  my  opinion,  this  will  be  the 
solution  of  the  motion  picture  business' 
present  problem  and,  incidentally,  the  sav- 
ing of  the  subsequent-run  houses  which  are 
now  facing  complete  ruin  and  extermina- 
tion, for  that  is  exactly  what  we  are  facing 
today. 

I  want  to  offer  my  own  predicament.  A 
picture  is  shown  at  a  first-run  theatre  for 
60c.  Forty-five  days  later  the  same  picture 
is  shown  for  35c,  fourteen  days  later  for 
25c,  and  then  it  goes  to  a  local  downtown 
theatre  (which  was  a  50c  house  a  few 
months  ago)  at  15c,  and  still  a  little  later 
to  another  former  first-run  house  for  10c. 
Mind  you,  neither  the  story  nor  the  cast 
has  changed,  vet  the  price  has.  The  result 
is  that  the  10c  house  is  playing  capacity, 
and  the  general  public  has  gained  contempt 
for  the  neighborhood  theatre  that  tries  to 
sret  more  than  the  lowest  admission  grind 
house,  and  you  can't  offer  them  a  reasonable 
answer.  But,  with  the  adoption  of  a  policy 
whereby  pictures  do  not  deteriorate  in  en- 
tertaining value  with  age.  the  motion  pic- 
ture business  will  eventually  be  brought  into 
the  class  in  which  it  belongs,  oulline'  it  out 
of  the  hole  and  mire  it  has  been  in,  and 
placing  it  on  the  pedestal  of  art.  Like  any 
other  commodity,  it  will  be  sold  to  the  pub- 
lic for  its  actual  worth,  and,  incidentally, 
cure  some  of  the  ills  that  exist  today,  such 
as  double  bills,  two-for-ones,  and  many 
other  racketeering  features  to  which  the 
subsequent  run  exhibitor  has  had  to  resort 
in  order  to  protect  his  admission  and 
priority  run  privilege,  and  to  be  able  to 
compete  against  the  lower  admission  grind 
house  playing  the  same  pictures,  sometimes 
at  even  lower  matinee  admission. 

Don't  for  a  moment  think  that  I  do  not 
realize  that  it  will  be  a  sacrifice  on  the  part 


of  the  subsequent  run  exhibitor,  but,  in  the 
long  run,  he  will  more  than  profit  by  such 
a  system,  for  he  will  be  in  a  class  by  him- 
self and  will  not  have  any  fear  of  competi- 
tion in  the  class  of  entertainment  he  is  sell- 
ing.— Ike  Geller,  Proprietor,  Walnut 
Park  Theatre,  Portland,  Ore. 


SEES  "A"  HOUSES' 
PROTEST  FIRST 

To  the  Editor  of  The  Herald: 

The  A  &  B  plan  can  be  perpetrated  only 
by  a  company  with  a  small  output  of  pic- 
tures whose  revenue  is  derived  almost 
exclusively  from  socalled  "A"  houses. 

A  company  that  is  unsuccessful  selling 
the  smaller  theatres  and  subsequent  runs 
might  hope  to  make  up  the  deficiency  from 
the  "A"  houses. 

In  order  to  profit,  however,  the  company 
must  of  necessity  create  "A"  pictures  out  of 
some  of  the  "B"  pictures,  with  the  result 
that  "A"  houses  will  pay  more  for  inferior 
product. 

If  the  increased  rental  is  a  result  of  per- 
centage deals,  the  "A"  houses  benefit,  of 
course,  from  the  increased  gross,  but  this 
benefit  is  only  temporary,  as  the  public  soon 
will  note  this  and  act  accordingly. 

It  will  be  interesting  for  the  big  majority 
of  exhibitors  on  the  side  lines,  who  for  their 
own  protection  must  remain  aloof,  to  see 
how  the  "A"  allocations  are  arrived  at ;  how 
values  are  created  that  do  not  exist,  or, 
where  they  do  exist  in  some  spots,  how 
other  spots  accept  the  appraisal. 

With  the  exception  of  certain  few  pictures 
so  outstanding  as  to  have  universal  appeal, 
I  am  afraid  there  would  be  so  much  inter- 
changing of  values  and  allocations  as  B.  O. 
reports  come  in  from  widely  different  loca- 
tions that  the  company  would  be  swamped 
in  the  turmoil  of  their  own  creation. 

"A"  houses  will  be  the  first  to  kick  over 
the  traces  in  spite  of  the  advantages  they 
visualize  now  for  themselves. 

As  applied  to  competitive  situations,  the 
scheme  makes  the  unsuccessful  bidder  a 
"B"  house,  which  is  undoubtedly  expected  to 
accept,  gracefully,  the  B  to  Z  product  and 
bow  to  the  superiority  of  the  competitor. 

Subsequent  runs  will  find  themselves  in 
the  position  of  having  to  spend  exorbitant 
sums  to  advertise  first  run  B  to  Z  pictures 
to  convince  the  public  of  their  merit  as  their 
experience  has  been  that  good  pictures 
subsequent  run  are  better  than  mediocre 
pictures  first  run. 

For  the  companies  turning  out  consider- 
able product  each  season,  including  short 
subjects,  this  plan  is  not  good  merchandising 
as  it  tends  to  restrict  their  market  and  put 
their  eggs  in  fewer  baskets.  Even  if  the 
plan  is  successful  for  the  smaller  company 
with  lesser  number  of  pictures  the  great 
rank  and  file  of  "B"  houses  need  have  no 
fear  to  eliminate  their  product  entirely  from 
consideration  and  throw  their  allegiance  to 
the  other  distributors  with  proper  merchan- 
dising methods,  who  are  and  always  have 
been  the  backbone  of  their  business  exist- 
ence.— J.  A.  Davis,  Colonial  Theatre, 
Southington,  Conn. 


r  K  t  A  K    b  m  A  a  n 

TURNS  SENSATIONAL 
HOT  WEATHER  BEST 
SELLER-YANKING 
'EM  IN! 


EASE 


Sophisticated  Washington,  D.  C,  goes 


Sophisticated  Washington,  D.  C,  goes 
for  " Blonde  Captive "  in  a  Big  Way! 
Metropolitan  enjoys  biggest  business  in 
6  months— 100%  increase  over  normal 
—  big  lines  from  10  A.  M.  to  closing! 


—  Dig  lines  Trom  iu  m.  m.  to  closing 


SOME  BIZ! 


uDurn,  N.  Y.,  has  bi| 


Book  «  TH  £  /f 


CAPTIVE 


FOR  A  "BIG  TAKE"  IN  ANY  SPOT  OR  ANY  WEATHER 


._  .        HOT  WEATHER 

lias  the  H   |  j   s  i 


54 


MOTION    PICTURE  HERALD 


June    4,  1932 


JENKINS*  CCLyUAi 


Neligh,  Neb. 

DEAR  HERALD: 

If  anyone  of  you  exhibitors  failed  to  read 
Mr.  Lichtman's  new  plan  for  the  distribu- 
tion of  pictures  as  set  forth  in  the  May 
14th  issue  of  the  Herald,  you  better  look 
it  up  and  read  it,  for  Mr.  Lichtman  throws 
down  the  bars  and  opens  the  way  for  some 
red  hot  discussion. 

His  plan  is  to  classify  all  pictures  into 
two  classes.  Class  A  and  class  B.  He 
proposes  to  put  class  A  pictures,  which 
means  the  cream  of  the  product,  into  the 
key  city  houses  at  a  minimum  admission  of 
fifty  cents.  The  class  B  product,  which 
would  be  the  studios'  mill-run,  would  go  in- 
to tne  independent  and  second-run  houses 
at  a  lower  admission  price,  and  according 
to  his  plan  the  only  way  the  smaller  theatres 
could  get  the  class  A  pictures  would  be 
under  contract  to  play  them  at  a  minimum 
of  fifty  cents. 

At  this  time  when  all  merchandise  has 
been  reduced  to  practically  fifty  per  cent  of 
former  prices,  when  many  of  the  people 
who  support  theatres  are  out  of  employ- 
ment, to  place  a  50-cent  admission  price 
sign  in  a  box  office  window  would  be 
equivalent  to  hanging  out  a  smallpox  sign. 
On  top  of  this,  if  the  ten  per  cent  admission 
tax  goes  through  you'd  have  to  advance  the 
price  to  55  cents  or  pay  the  tax  yourselves. 
How  does  that  sound  to  you?  Mr.  Licht- 
man thinks  the  public  could  be  educated  up 
to  the  50  cent  prices,  but  he  forgets  that  the 
public  got  its  educational  diploma  some 
years  ago.  The  day  of  the  50  cent  admis- 
sion has  long  since  passed,  especially  in  the 
eight  thousand  independent  theatres,  and  to 
think  that  it  can  be  forced  back  is  another 
hallucination  that  is  altogether  too  prevalent 
in  this  business. 

If  we  know  anything  at  all  about  this 
business  we  know  what  affects  the  inde- 
pendent exhibitor,  and  to  try  to  force  50 
cent  prices  on  his  patrons  would  mean  the 
death  of  practically  every  one  of  them.  In 
all  other  lines  of  merchandising  the  policy 
is  to  obtain  all  the  customers  they  can. 
Maybe  we  don't  see  this  thing  right.  We 
have  been  wrong  so  many  times  that  per- 
haps it  has  become  a  fixed  habit  with  us, 
but  our  eyesight  has  not  yet  been  so  im- 
paired but  what  we  can  see  through  a 
barbed  wire  fence  without  glasses. 

Mr.  Lichtman  contends  that  distribution 
costs  must  be  reduced.  We  agree  with  him, 
and  the  wonder  is  that  someone  had  not 
thought  of  that  years  ago. 

He  contends  that  the  classification  of  pic- 
tures under  his  plan  is  intended  to  bring 
about  that  result.  We  doubt  that  very 
much. 

It  won't  hurt  you  boys  to  think  the 
proposition  over,  but  it  won't  do  you  any 
particular  good  to  simply  discuss  it  with 
your  wife,  mother-in-law  and  Bill  Jones. 
The  place  to  discuss  it  is  through  the 
"Voice  Of  The  Industry"  in  the  Herald  so 
that  the  other  exhibitors  and  the  whole  in- 
dustry may  have  your  viewpoint.  Whether 
you  do  this  or  whether  you  don't  "mox  nix 
oush"  (which  is  the  way  we  spell  it)  with 
us,  we've  told  you  about  it,  and  that's  that. 

Notwithstanding  our  neuritis  still  "Covers 
the  field  like  an  April  Shower,"  everything 
is  going  to  come  out  all  right.    Amos  'n' 


Andy  have  solved  the  problem  of  this  De- 
pression and  we'll  soon  be  out  of  the  mud- 
hole  and  straddling  the  rainbow. 

In  his  speech  at  the  Jefferson  day  dinner 
love  feast,  Al  Smith  agreed  with  President 
Hoover  on  the  question  of  moratoriums, 
except  that  Al  went  Hoover  nineteen  years 
better  and  declared  the  Government  should 
declare  a  twenty-year  moratorium  on  all 
debts  owed  us  by  Europe.  As  soon  as  we 
heard  that  speech  we  went  down  to  the 
meat  market  with  their  statement  and  laid 
it  down  on  the  counter  and  we  told  Ben 
Broderson  that  we  had  decided  to  declare 
a  moratorium  on  his  bill  for  one  year.  Ben 
said,  "You  have,  eh  ?  Well  I  have  decided 
to  declare  war  on  dead  beats  right  now !" 
And  he  reached  for  a  cleaver. 

V 

And  then  there's  another  thing.  Why  is 
it  that  the  radio  companies  will  permit  the 
broadcasting  of  the  private  lives  and  scan- 
dals of  the  Hollywood  folks?  We  sup- 
posed the  press  did  aplenty  of  that,  and  yet 
someone  on  the  program  of  a  prominent 
cigarette  concern  seems  to  take  delight  in 
washing  the  Hollywood  linen  on  every  pro- 
gram.   It  ought  to  be  stopped. 

If  we  were  a  star  and  they  broadcast  our 
personal  life  and  business  we'd  smoke  a 
corncob  pipe  all  our  life  rather  than  one  of 
their  cigarets. 

V 

And  there  is  one  more  matter  we  don't 
savvy.  And  that  is,  that  when  the  pro- 
ducers get  a  star  worked  up  to  where  she 
has  become  a  universal  favorite  they  replace 
her  with  some  dollface  baby  because  she 
photographs  well  and  has  a  nice  form.  Sup- 
pose they  tried  to  replace  Will  Rogers,  Clark 
Gable,  Wallace  Beery,  Ralph  Bellamy,  Chic 
Sale,  Charlie  Ruggles,  or  any  other  star  of 
equal  ability,  with  some  punk  whose  only 
recommendation  was  his  nice  curly  hair  and 
a  lispy  voice,  what  would  happen?  It's 
ability  that  counts  on  the  screen  as  well  as 
in  any  other  line  of  business. 

We  have  in  mind  at  this  time  one  par- 
ticular star,  and  that's  Patsy  Ruth  Miller. 
Patsy  Ruth  was  one  of  our  screen  favorites. 
Not  only  that,  but  we  found  her  to  be  a 
universal  favorite  with  fans  and  exhibitors 
wherever  we  have  gone,  and  we've  gone 
quite  a  considerable  distance.  There  may 
be  some  good  reason  why  she  is  off  the 
screen,  but  the  reason  would  have  to  be 
good  to  satisfy  her  following.  We  are  not 
Patsy  Ruth's  press  agent,  she  probably 
doesn't  know  we  are  on  earth,  and  if  she 
does,  she  doesn't  know  we  are  out  on  parole, 
but  our  guess  is  that  if  some  producer  would 
put  her  back  on  the  screen  and  give  her 
something  worthwhile  to  do  it  would  not 
only  be  beneficial  to  the  company,  but  it 
would  please  a  mighty  big  following. 

V 

We  expect  to  start  for  Illinois,  Indiana 
and  Michigan  in  a  few  days  and  we  hope 
the  boys  over  there  will  remember  that 
we've  got  neuritis  and  will  not  bring  up 
the  subject  of  golf.  It  would  be  awfully 
discouraging  to  us. 

J.  C.  JENKINS, 

The  HERALD  Man 


Warner  Will  Hold 
4  Regional  Meets 

Warner  will  hold  regional  sales  meetings 
in  New  York,  Chicago,  New  Orleans  and 
Los  Angeles,  during  the  month  of  June,  sub- 
stituting these  sessions  for  a  national  sales 
convention.  The  New  York  meeting  will 
be  held  June  6  and  7  at  the  Park  Central 
Hotel.  A.  W.  Smith,  in  charge  of  Eastern 
and  Canadian  sales,  will  preside,  and  district 
managers,  branch  managers  and  salesmen 
will  attend. 

The  other  sessions  have  not  as  yet  been 
definitely  set.  Gradwell  Sears,  in  charge 
of  Western  and  Southern  distribution,  will 
decide  the  dates  and  preside  at  the  meet- 
ings. 

Carl  Leserman,  central  district  manager, 
is  in  New  York  to  confer  with  Mr.  Sears 
on  the  Chicago  meeting.  He  will  be  in 
New  York  for  a  week. 


Schaefer  Holding  Regional 
Meetings  of  Paramount  Men 

George  Schaefer,  Paramount  general 
sales  manager,  has  arranged  a  schedule  of 
regional  meetings  to  be  attended  by  mem- 
bers of  the  distribution  and  theatre  depart- 
ments. Fall  product  and  production  plans 
will  be  discussed  at  the  sessions.  Mr. 
Schaefer  will  conduct  all  meetings. 

The  schedule  includes  sessions  at :  Bos- 
ton, June  1  and  2;  New  York,  June  4; 
Philadelphia,  June  6,  7;  New  Orleans,  June 
9,  10;  Dallas,  June  11,  12;  Cleveland,  June 
16,  17;  Chicago,  June  17,  18. 

Long  Beach  Theatre  Opening 
Attended  by  Film  Executives 

Fink,  Rugoff  and  Becker  last  Saturday 
opened  the  new  Laurel  theatre,  in  Long 
Beach,  Long  Island,  bringing  the  total  of 
the  company's  houses  in  the  city  to  three, 
the  others  being  the  Lido  and  Castles. 

The  Laurel  seats  1,500,  and  is  equipped 
with  a  modern  cooling  system.  The  open- 
ing policy  is  straight  films  with  three 
changes  a  week,  though  vaudeville  may  be 
added  for  weekends.  Numerous  film  execu- 
tives from  New  York  attended  the  opening. 


Allied  Unit  Starts  Drive 

For  Members  in  New  York 

Allied  States  Association  has  begun  the 
invasion  of  New  York  state,  in  accordance 
with  plans  mapped  some  months  ago.  Vin- 
cent M.  Trainor,  Lafayette  theatre,  Suffern, 
N.  Y.,  is  chairman  of  an  organization  com- 
mittee of  Allied  Theater  Owners  of  New 
York,  Inc.,  formed  recently. 

All  exhibitors  in  the  state  have  received 
invitations  to  join  the  organization.  The 
unit  may  apply  for  a  charter  to  the  national 
association. 


Crandall  to  Exhibit  Painting 

Harry  M.  Crandall,  president  of  Crandall 
Theatres  Corporation,  Washington,  D.  C, 
M.  E.  Comerford,  and  associates  have  ac- 
quired a  large  painting,  402  feet  long  by  45 
feet  high,  concerning  America's  participa- 
tion in  the  World  War.  The  picture  is  de- 
signed for  extensive  public  exhibition. 


d  BOXOFHtfc 
SMASH 


"  M  I  v.  £4 


V.  in  *  ring,   rfke  OsUl  «f  o.°eS    ,rked  ,n 
'  ^wen  r^S-  0106 


THE  CINEMA 

MEWS  AMD  FBOPEBTY  GAZETTE. 


"THE  GODNTI  FAIR  " 

P.D.C.        American.        c  8so  Feet        rrDT  mig 

DlRECTOH  :  Louis  KlDg.  I  »c  Pun*.  ■  Willi,,  >  If  RE,LEaSE  :  I"  >«,  ■«». 
Recording  System:  Western  ESi^Xd  oT^ta"  jDr-  "ari0n  SMHM- 

of  una,  5&ffi?Et?,SS   ruspen6«rvalSesL""SS'  'If 
race  (rack  sellings  and  atmosphere.    Hearty  BsXh,  »„!}     '  e"",im«<1  b>  authenlicl 
mg  unsentimental  romance;  amusini  S  d  li.  «d  pursuit  episodes;  refresh/ 
I  competent  portrayals;  I^SSEt  TS&g%&  OTSST* 

racing  melodrama  can  be  Lrtairf  of  rais"nE  a    eToonsiS  flr"tS°naM>  wcU  Panted' 

worked  succss.    This  X  .s^T^XIS 

The  story  shows  how  Jimmie  Dolan   waiter  at  ih«  i        ^  ,■ 
squabbles  with  a  -pretty  'waitress   Alice  AimLrrt.  -      gM  Caliente  recourse  hotel 
friend  and  protestor  atta "Sg woX  hoVsTTal3  "P,^'  ai™™5  h"  fi™ 
l^i  ?'0nel  Aiusworth  is  secretly  traTnfne  for  the  hand,,"     d  A'1Ce)  Wh'ch  her 
headed  by  "Diamond"  Barnett    that  is  hSi  ,?J   he  h™dicap  race.    A  race  ga 
of  Alice's  marvellous  times     After  ,  T?  b->cking  another  horse,  gets  wind  I 

doping  the  horse  Diamond  ba^ Ter  loS  uo  on  th"/  ^"if  and  'Adequately1 
Colonel  has  been  unable  to  pay  a  feld  biU  Tii5fi.g™?<A,?"""ihe  '-Perished 
quarrel  with  Diamond's  henchmen  rSr.J  Vh  I'mm,f  and  Alice,  however,  stage  a 
stable;  and  Jimmie  despite  E Z'J * succei  in"™ "  h^  fhe  °a*of  the 
to  the  track  and  getting  imprisoned f  WuSTmiSaS  to  "I.  £  £"*  °"  ?"  "Bd 
just  in  time  for  it  to  enter  and  win    .The  casual  I™,     g   f  5?  bor5e  °n  the  track 

vincingly  tense  atmosphere  appears  actuall.  S  '  S  he  final  race'  Wlth  i's  con 
Caliente- track.    WH.iL  Collier? jnr    an2  Cri^'sh^  tak<!0  'anlous  Agua 

mental  m  their  attitude  to  each  other  •  and  there Ts  a  refr«h'"B'7  unsenti- 

Hobar,  Boswor.h,  as  the  impoverished  but  upngnt  ok ^cS""'"^  f^f  Wh,ch 
very  negroid  stable  hand,  deserve  special  mention  Co,onel.  a»d  Snowflake,  the] 


OAJVriir  vo"ier.  r- 


fay. 


A  gano-  „Ver  'ets  th  'n  such  » 
£*  Ralph  I  racetracL  6  '"^es" 

I1  no^-vorSer-  ^.  aStaUra"t  fc^S?- 
P/v  n,     *,ne  a«  „      form,.  -  w'l- 

d?J"">g  verV    ®  '"teres?"    ■ ejr  «ud 

«y; Loufs  v.  ^■vaJi  Aru,u, 

,U„"'^P'ca  Auti<)r  ifa°'- 


WITH 

HOBART  BOSWORTH -RALPH  INCE 
MARION  SHIL I IN6  •Willi  AM  (OLL I  ERr 

An    I.  E.CHADWICK  PRODUCTION 
DIRECTED  BY 
LOUIS  KING 


/X'tle'U.    r /,e'.oine  to  ft  "S*" 
pSy"e"s 


s 


VAILABL 


36  MONOGRAM 


EXCHANGES 


m 


OR 


MONOGRAM     PICTURES  CORPORATION 

723  SEVENTH  AVENUE  NEW  YORK 


56 


MOTION    PICTURE  HERALD 


June    4,  1932 


TECHNOLOGICAL 


The  BLUEBOOK  School 

By  F.  H.  RICHARDSON 

BLUEBOOK  SCHOOL  QUESTION  NO.  130.— (A)  Describe  a  4.5-inch  diameter  meniscus  bi-convex  condenser 
lens.  (B)  Describe  a  4.5-inch  diameter  plano-convex  lens.  (C)  Describe  a  6-inch  diameter  bi-convex  lens  of  6-inch 
focal  length.  (E)  Of  what  is  a  meniscus  bi-convex  condenser  composed?  (F)  Why  are  the  convex  sides  of  two 
plano-convex  condensing  lenses  always  placed  with  their  curvex  sides  next  each  other? 


Answer  to  Question  No.  123 


Bluebook  School  Question  No.  123  was : 
"Presuming  your  projection  lens  to  have  a 
two-inch  free  diameter  and  a  4.5-inch  work- 
ing distance,  and  that  you  have  a  plano- 
convex condenser  with  a  4.75-inch  free  dia- 
meter, what  must  be  the  distance  of  the 
condenser  from  the  aperture  in  order  that 
the  entire  light  beam  may  enter  the  lens? 
At  what  point  between  the  light  source  and 
the  projeciton  lens  would  this  entail  con- 
siderable loss?  Assuming  or  admitting  the 
loss  to  be  considerable  at  this  point,  what 
would  be  the  advantage  of  getting  the  light 
beam  all  into  the  projection  lens?" 

This  question  certainly  proved  a  poser. 
Some  kicked,  saying  it  must  be  worded 
wrongly,  but  it  was  not.  It  was  worded 
with  view  of  obliging  those  attempting  to 
answer  to  consider  the  entire  light  beam 
action  and  figure  out  for  themselves  just 
what  was  meant,  which  is  pretty  evident  if 
the  whole  matter  be  really  studied.  Sorry, 
men,  but  out  of  more  than  800  answers  I 
have  found  only  six  that  could  be  fairly 
conceded  to  be  correct  in  the  sense  that  the 
men  evidently  grasped  the  main  idea.  There 
was,  even  in  this  half-dozen,  some  difference 
in  figures  (I  am  unable  to  understand  why, 
but  there  was)  as  to  condenser-to-aperture 
distance,  but  I  made  some  concession  on 
that  point. 

Those  making  the  correct  answers,  in  the 
order  of  their  thorough  correctness,  were 
George  Thompson,  Roy  J.  Arntson,  G.  E. 
Doe,  S.  Evans  and  C.  Rau,  Lester  Borst 
and  T.  Van  Vaulkenburg. 

I  have,  after  some  consideration,  con- 
cluded that  Brother  Thompson  has  a  bit 
the  best  of  it.  He  says : 

"I  think,  after  examining  this  whole 
question, .  you  have  deliberately  worded  it 
to  compel  us  to  work  pretty  hard  in  exam- 
ining the  whole  beam  action.  When  that 
is  done  the  thing  is  quite  simple,  or  so  I 
think.  And,  Mr.  Richardson,  I  believe  that 
kind  of  thing  adds  very  much  to  the  value 
of  the  school.  I  can  testify  that  it  is  a  very 
real  school,  too.  It  often  makes  us  dig 
under  the  surface  of  things  in  order  to  get 
an  understanding  of  not  only  the  questions 
themselves,  but  of  the  principles  upon  which 
they  are  based." 

May  I  express  thanks  to  Brother  Thomp- 


son for  that.  It  is  exactly  the  truth.  I  not 
infrequently  do  so  word  questions  that  the 
whole  matter  being  dealt  with  must  be 
carefully  examined  before  an  intelligent 
understanding  of  what  the  question  is  based 
upon  can  be  arrived  at.  It  is  my  intention 
to  make  my  "scholars"  very  real  ones. 
Thompson  continues : 

"In  order  to  answer  this  question  cor- 
rectly and  precisely,  it  is  necessary  to  know 
what  dimension  of  aperture  (movietone  of 
silent)  is  being  used.  I  shall  therefore 
describe  the  process  by  means  of  which  a 
correct  answer  may  be  obtained.  Secure 
a  sheet  of  smooth  paper  not  less  than  30 
inches  long,  by  any  convenient  width  not 
less  than  say,  eight  inches.  Pin  it  on  a  level 
table  top.  Across  the  length  of  the  paper 
draw  three  perfectly  straight  lines,  two  of 
them  exactly  4.75  inches  apart,  with  the 
third  exactly  central  between  them.  The 
center  line  is  the  optical  axis  line.  The 
outer  lines  represent  the  condenser  free 
diameter. 

"Near  one  end  of  the  paper  make  two 
small  dots,  each  exactly  one  inch  from  the 
central  line.  These  represent  the  projection 
lens  free  diamater.  Exactly  4.5  inches  from 
them  make  two  other  dots,  one  on  either 
side  of  the  central  line,  with  the  central 
line.  These  two  line  dots  should  be,  and 
apart  a  distance  exactly  equal  to  the  distance 
across  from  opposite  corner  to  opposite  cor- 
ner of  the  aperture  you  are  using.  I  have 
used  the  word  'exactly'  each  time  for  the 
reason  that  much  depends  upon  accuracy. 
Careless  work  will  result  in  wrong  results. 

"Next  fix  a  thumbtack  in  each  of  the  four 


WHERE  TO  ADDRESS 
F.  H.  RICHARDSON 

Until  further  notice,  all  corre- 
spondence pertaining  to  the  Bluebook 
School  or  other  projection  affairs 
meant  for  the  editorial  attention  of 
F.  H.  Richardson,  should  be  addressed 
to  him  as  follows: 

F.  H.  Richardson, 
Box  100,  South  Lyme,  Conn. 


dots,  and  to  each  of  those  representing  lens 
diameter,  affix  a  thread.  Stretch  the  thread 
fixed  to  the  lower  tack  out  past  and  barely 
in  contact  with  the  upper  aperture  tack. 
Make  a  dot  where  it  crosses  the  upper  con- 
denser diameter  line.  Do  likewise  with  the 
upper  lens  and  lower  aperture  tack,  also 
making  a  dot  where  it  crosses  the  lower 
line.  These  two  line  dots  should  be,  and 
if  you  have  worked  accurately,  will  be  ex- 
actly the  same  distance  from  the  aperture 
dots,  and  the  distance  the  edges  of  the 
front  face  of  the  converging  lens  must  be 
from  the  aperture  of  the  dimensions  you 
are  using  in  order  to  enable  the  projection 
lens  to  pick  up  all  the  light,  will  be  the 
distance  of  line  dots  from  the  aperture  dots. 

"However,  I  personally  would  not  be- 
lieve it  good  practice  to  use  the  aperture 
diagonal.  The  width  of  it  would,  it  seems 
to  me  be  better,  but  I  have  answered  the 
question  as  asked. 

"In  order  to  get  the  entire  light  beam 
into  the  projection  lens,  would  under  some 
conditions  set  up  heavy  loss  of  light  by 
reason  of  the  long  focal  length  condenser 
it  would  be  necessary  to  use  acting  to  in- 
crease the  distance  between  collector  lens 
and  light  source.  The  advantage  of  get- 
ting the  light  beam  all  into  the  lens,  even 
at  the  expense  of  certain  losses,  would  be 
added  evenness  of  screen  illumination  as 
compared  with  the  other  condition." 

I  have  re-written  Brother  Thompson's 
answer  and  altered  its  phraseology,  but  not 
in  any  degree  its  meaning.  It  is  the  type 
of  answer  that  proves  conclusively  the 
writer's  thorough,  knowledge  of  the  various 
things  involved  in  light  source  to  projection 
lens  light  beam  action. 


Luminosity  and 
Crater  Light 

Recently  Lester  Borst,  a  Bluebook  School 
student,  appended  the  following  to  his  an- 
swer to  one  of  the  questions : 

"May  I  most  sincerely  congratulate 
Brother  T.  Van  Vaulkenburg  on  the  excel- 
lence of  his  answer  to  question  No.  115?  It 
is  plainly  evident  that  Mr.  Van  Valkenburg 

{Continued  on  page  58) 


* 
* 
* 
* 
* 


A  MESSAGE  TO 
AMERICAN  SHOWMEN 


FROM  P.  A.  POWERS 


* 
* 
* 

* 


T 


HIS  message  is  of  important  interest  to  every 
live  showman  in  America. 


It  carries  a  definite  promise  of  a  new  de- 
parture in  motion  picture  entertainment. 

I  am  going  to  bring  to  the  screens  of  America 
a  distinctly  new  type  of  pictures,  which  will 
combine  the  best  features  of  the  techniques  of 
Europe  and  America. 

Exhibitors  are  going  to  be  offered  European 
productions  built  especially  for  American 
audiences  in  conjunction  with  the  best  obtain- 
able in  America. 

Stars  of  definitely  proven  box-office  power 
will  be  cast  in  stories  adapted  from  successful 
stage  plays  and  widely  read  novels. 

Playwrights  and  authors  of  the  calibre  of 
Frederick  Lonsdale,  Compton  Mackenzie,  John 
Galsworthy  and  A.  Conan  Doyle,  and  others  of 
equal  note,  will  provide  the  stories  for  future 
Powers  Pictures. 

This  means  that  there  will  be  a  vast,  ready- 
made  audience  for  every  production  which  I 
shall  release. 

The  colorful  backgrounds  to  be  found  every- 
where in  Europe — perfect  set-ups  for  romance, 
conflict  and  heroism  —  will  provide  incompar- 
able settings  for  some  of  these  fine  pictures. 

I  am  sincere  in  saying  that  I  am  going  to  pre- 
sent productions  possessing  that  cosmopolitan 
appeal  which,  it  has  been  most  effectively 
demonstrated,  spells  "Box-Office". 

The  New  Powers  line-up  will  be  a  revelation 
to  American  showmen  and  theatre-goers. 

Twelve  productions  are  now  available! 

Our  exchange  system  is  complete! 

We  are  ready  for  the  screen! 

We  are  ready  for  service! 


NINE  PICTURES 

TYPICAL  OF 

POWERS  QUALITY 


HER  STRANGE  DESIRE 


An  absorbing  drama  based  on  the  sensational  stage 
play  by  Edgar  Middleton.  Featuring  Laurence  Olivier 
and  Nora  Swinburne. 


'THE  LIMPING  MAN 


Will  Scott's  distinctly  different,  fast-action  mystery  story 
brought  to  the  screen. 

"SKIN  GAME" 

From  the  play  by  John  Galsworthy,  celebrated  play- 
wright and  novelist.  Directed  by  Alfred  Hitchcock. 

"TIMBUCTOO" 

A  dramatic  adventure  thriller,  filmed  in  the  heart  of 
Africa.  Written  and  directed  by  Walter  Summers. 

"FIRES  OF  FATE" 

One  of  the  most  dramatic  of  A.  Conan  Doyle's  incom- 
parable stories.   Filmed  entirely  in  the  African  Sudan. 

"THE  RETURN  OF 
BULLDOG  DRUMMOND" 

An  original  screen  story  of  the  further  adventures  of 
this  world-famous  character  created  by  "Sapper". 

"MAID  OF  THE  MOUNTAINS" 

The  sensational  musical  play  of  the  famous  playwright, 
Frederick  Lonsdale,  adapted  to  the  screen  and  directed 
by  Lupino  Lane. 

"DANCE  PRETTY  LADY" 

Adapted  from  Compton  Mackenzie's  internationally 
famous  novel  and  play,  "Carnival."  Directed  by  Anthony 
Asquith. 

"BILL,  THE  CONQUEROR" 

A  drama  of  love  and  sacrifice,  from  the  story  by  Dion 
Titheradge.  Featuring  Heather  Ang^l  and  Henry  Kendall. 


15 


and  at  Least 
OTHERS  OF  EQUAL 
BOX-OFFICE  POWER 


R      E       S  .  imc 


723  Seventh  Avenue  New  York,  N.  Y.  || 


58 


MOTION    PICTURE  HERALD 


June    4,  1932 


(Continued  from   page  56) 

uses  reasoning  and  intelligent  thought  in  his 
study. 

"As  to  the  quality  of  light  produced  by 
an  a.  c.  arc,  my  view  is  that  this  matter 
rests  entirely  in  the  spectrum  characteristics 
of  the  arc  stream;  that.it  is  entirely  inde- 
pendent of  the  crater  light  quality.  Since 
a.  c.  reverses  its  direction  many  times  per 
second,  the  arc  stream  is  vigorously  excited, 
and  in  such  a  state  of  agitation  that  mole- 
cules of  gas  are  broken  down,  thus  releas- 
ing additional  electrons,  which  add  greaty 
to  the  penetrating  power  of  the  light.  Using 
soft  carbons  will  result  in  a  hotter,  more 
dense  gas  stream,  which  has  the  effect  of 
enhancing  the  action  to  ideal  proportions." 

This  is  a  point  never  before  raised,  so 
far  as  I  know,  by  any  one.  I  therefore  sub- 
mitted Brother  'Borst's  letter  to  Dr.  R.  R. 
Geib  of  the  National  Carbon  Company.  His 
comment  follows : 

"Supplementing  my  letter  pertaining  to 
the  question  raised  by  Mr.  Borst,  I  believe 
the  following  explanation  will  clear  the 
matter  up  to  the  satisfaction  of  all  con- 
cerned : 

"The  snow  white  light  from  National 
White  Flame  a.  c.  projector  carbons  is  due 
to  the  use  of  compounds  of  the  cerium  group 
of  rare  earths  introduced  into  the  cores  of 
the  carbons.  As  explained  in  the  answer  to 
one  of  your  previous  questions,  the  current 
is  carried  through  the  arc  stream  by  ionized 
carbon  vapor  volatized  from  the  positive 
of  the  d.  c.  arc,  or  from  both  carbons  in  the 
a.  c.  If  neutral  cored  carbons  are  used,  this 
arc  stream  is  nearly  colorless,  but  when  the 
cerium  group  of  rare  earth  compounds  is 
used,  there  are  present  the  gases  of  these 
compounds  volatized  by  the  very  high  tem- 
perature of  the  arc,  and  these  heated  gases 


are  the  sources  of  luminosity  in  the  arc 
stream. 

"In  analyzing  Mr.  Borst's  answer  to  the 
question,  he  is  correct  in  that  the  quality 
of  the  light  from  an  a.  c.  stream,  assuming 
that  he  is  using  National  White  Flame  a.  c. 
carbons,  is  entirely  independent  of  the  crater 
light  quality,  but  the  cause  of  this  is  the 
presence  of  the  rare  earth  compounds  in  the 
arc  stream  as  explained  above." 


Hollywood  Awaits 
War  of  Recording 
Equipment  Makers 


Hollywood  looks  for  a  war  of  recording 
equipment  manufacturers  involving  inde- 
pendent production.  Major  companies  are 
set  on  long-term  contracts  with  Western 
Electric  (ERPI)  or  RCA  Photophone,  with 
Western  Electric  having  the  edge  with  the 
majors  by  a  considerable  margin. 

The  heavy  increase  in  independent  pro- 
duction has  brought  about  a  situation  which 
threatens  to  disrupt  the  status  quo  on  re- 
cording, as  it  affects  the  independent  field. 
Cause  of  the  squalls  is  said  to  be  due  largely 
to  the  $500  per  reel  royalty  exacted  by 
Western  Electric,  a  charge  to  which  inde- 
pendents like  Monogram,  the  Goldstone- 
financed  enterprises  and  others  are  said  to 
object. 

Monogram  has  been  using  the  recording 
equipment  of  Balsley  and  Phillips,  Western 
Electric  licensee. 

Photophone  has  been  working  closely  with 


Phil  Goldstone,  one  of  the  leading  indepen- 
dent production  financiers.  It  is  understood 
that  Mr.  Goldstone  is  becoming  increasingly 
interested  in  Photophone  for  productions 
which  he  finances.  Photophone  contracts 
provide  an  option  of  two  methods  for  roy- 
alty payments,  one  a  flat  $500  per  reel, 
which  is  used  chiefly  by  majors.  The  other 
is  the  payment  of  eight  per  cent  of  the  pro- 
duction cost,  which  appears  to  provide  the 
reduction  wanted  by  independents.  On  a 
$20,000  negative,  for  example,  this  would 
reduce  the  royalty  to  about  half  the  flat  fee 
of  $500. 

ERPI  and  Photoph  one  are  coming  out 
with  an  entirely  new  wrinkle  of  wide-range 
recording  and  reproduction.  Photophone 
appears  to  be  preparing  to  get  this  new  re- 
cording system  very  definitely  into  the  in- 
dependent field,  particularly"  through  the 
Goldstone  connection. 

In  addition  to  Balsley  and  Phillips,  the 
only  Coast  rental  studios  available  with 
Western  Electric  equipment  are  Metropoli- 
tan and  Universal.  Photophone  has  the  re- 
cently reopened  RKO-Pathe  studio  at  Cul- 
ver City,  and  it  is  also  available  at  Tec- 
Art,  and  in  the  Tiffany  studios,  although 
at  the  latter  recently  some  producers  were 
using  Western  Electric,  brought  in  porta- 
bly. 

At  any  rate,  it  looks  as  though  there  was 
to  be  a  mighty  scramble  in  Hollywood. 

Pioneer  Cameraman  Dies 

William  J.  Black,  pioneer  motion  picture 
and  newspaper  photographer  of  Philadel- 
phia, died  recently  in  that  city  after  an 
illness  of  six  months.  He  worked  at  one 
time  for  the  Lubin  studios  in  Philadelphia 
and  for  Ince  in  Hollywood. 


The  lightest  lOOO  watt 

sound-on  £ilm  projector  ever  made 
and  A  CHALLENGE  to  the  world 
in  the  perfect  reproduction  of  sound 


« I  finished  installation  of  West  Ken- 
tucky Industrial  College  last  week. 
As  to  the  equipment,  I  certainly  want 
to  take  my  hat  off  to  any  man  who  can 
design  equipment  that  runs  as  smoothly 
and  sounds  as  good  as  this  does.  It 
is  100%  perfect.  M 

AMERICAN  VISUAL  SERVICE 
C.  H.  Brandon 


«  Heard  other  portable  sound  equip- 
ments, up  to  more  than  double  the 
price,  and  I  must  say,  truthfully,  that 
results  with  the  HOLMES  were  so  far 
superior  that  there  is  no  comparison. 

Dialogue  clear  and  distinct,  no  muffled 
tones  and  one  very  noticeable  feature, 
there  was  no  rushing  or  roaring  of 
sound  reproduction.  » 

ELLIOTT  FILM  CO. 
F.   York  Elliott 


HOLMES  Silent  Projectors  now 
in  use  can  be  equipped  jor 
sound-on  film  at  small  cost. 


Complete  outfit  — ■  which  includes 
everything  for  reproducing 
sound-on  film  talking  pictures, 
ready  to  run,  all  weighing  less 
than  90  pounds. 


HOLMES  PROJECTOR  COMPANY 

1818  Orchard  Street,  Chicago,  111. 


Every  Theatre  Needs  These 

as  a  part  of  its  Equipment 

RICHARDSON'S 
MOTION  PICTURE 
HANDBOOKS 

Vols.  1  and  2--------$  6.20 

Vol.  3  (on  sound  only)  -----$  5.10 

Combination  price  (the  3  volumes) 
Building  Theatre  Patronage 


$10.20 
$  5.10 


(By  BARRY  &  SARGENT) 


We  Are  Handling  Them  for  the  Convenience  of  the  Trade 


Motion  Picture  Herald  Bookshop 

1790  Broadway 
New  York,  N.  Y. 


Now  In  Preparation 

for 


FALL  RELEASE 

A  Series  of  Featurettes  with  a  Cast  of 
Artists  From  the  Stage,  Screen 
and  Radio  World 


Featuring 

EMMA  OTERO 

Famous  Cuban  Coloratura  Soprano 


in 


Romantic  Adventures  in  Song" 


Narratives:  George  Reid       Direction:  Lem  F.  Kennedy 

The  entire  series  to  be  produced 
under  the  personal  supervision  of 

THEODORE  CHARLTON 


Theodore  Charlton,  inc. 

New  York 


The  house  organ  "voice  of  RKO  Theatres" 
edited  for  Harold  Franklin's  administration 
by  Eddie  Eckels,  says: 


A  Our  RKO  NOW 

*    ^-J             ^-^^    W  m  The  house  nrQan  "un/re  nf 

Face 
Red? 


In  the  May  14th  issue  of  the 
Motion  Picture  Herald,  Chick 
Lewis  has  five  pages  of  warm 
weather  suggestions,  without 
which  you  are  'operating  at  a 
loss.'  If  you  are  a  member  of 
Chick's  'Round  Table,'  you  may 
get  a  reprint  of  this  section  for 
your  files  .  .  .  and  they  are  valu- 
able. The  'cool  propaganda'  .  .  . 
and  scores  of  other  similar 
showmanship  sections  edited  by 
Chick  ...  is  reason  enough  for 
every  manager  to  watch  for  it 
every  week. 


S.  S.  SOLOMON 

City  Manager  for  Publix  Theatres  Corpora- 
tion and  the  Paramount  Theatre,  in  Youngs- 
town,  Olno,  in  a  letter  to  Mr.  Charles  E. 
Lewis,  editor  of  the  Round  Table  section, 
writes: 


...  I  want  you  to  believe  me 
when  I  say  that  the  Motion  Pic- 
ture Herald  is  our  Bible  —  and 
that  goes  for  every  mother's 
son  connected  with  the  theatre. 
We  get  four  copies  of  every 
issue  and  the  boys  wait  in  line 
to  read  them.    .    .  . 


June    4,  1932 


MOTION    PICTURE  HERALD 


61 


MANAGERS' 
ROUND  TABLE  CLUB 

Charles  E.uChickT  Lewis 

Qhaltman.  and  £c/itat_ 
C^jft,  cPn  iernctfional csftfocilaicon  c^cf/ioifmen.  <z2rfeeting~  if, 

MOTION  PICTURE  HERALJ) 

^Conducted  By  Atv  Exhibitor  For  Exhibitor? 


IT'S  UP  TO  THE  MANAGER! 


IN  every  respect,  right  down  to  the  smallest  detail,  the 
ability  and  personality  of  the  manager  is  always  reflected 
in  the  theatre  and  the  way  it  is  being  run. 
Invariably,  if  the  appearance  of  the  house  is  sloppy;  if 
the  projection  is  careless  or  faulty:  if  the  help  is  indifferent; 
if  the  patron  gets  a  mumbled  reply  to  a  civil  question;  if 
the  equipment  and  furnishings  are  in  bad  shape;  these 
things  are  always  a  reflection  of  the  man  who  is  running 
the  theatre.  And  last,  but  most  important,  if  the  business 
is  not  what  it  should  be,  you  can  gamble  on  the  answer 
being  the  same. 

Ask  for  the  manager  of  a  house  run  like  this  and  you 
will  in  all  probability  find  the  type  of  individual  who  fits  the 
appearance  of  the  house  he  is  running. 

But  reverse  the  situation.  A  well-run  house;  attentive  and 
courteous  help;  "the  patron  is  always  right";  projection  and 
sound,  perfect;  equipment  in  tip-top  shape;  business — "doing 
fine."  When  you  meet  up  with  the  manager  of  that  kind 
of  house  you  will  find  in  him  a  real  showman  and  a  gentle- 
man well  worth  meeting. 

But  the  inside  of  the  theatre  is  not  the  only  place  where 
the  manager  and  his  ability  is  reflected.  Pick  up  the  local 
newspaper.  Look  through  the  theatre  ads.  You'll  get  an- 
other inside  slant  on  the  men  who  run  the  local  houses. 
Is  the  advertising  attractive?  Eye-arresting?  Selling?  Pro- 
ductive of  box  office  results?  Or  is  it  a  messed  up  affair; 
thrown  together  without  rhyme  or  reason;  nothing  emphasized 
or  featured;  no  effort  made  to  inject  seat-selling  copy,  and 
in  general  a  sloppy  piece  of  work? 

We  consider  a  theatre's  advertising  equally  as  important 
as  the  way  the  theatre  itself  is  being  run.  In  ninety-nine  out 
of  every  hundred  theatres  the  public's  first  contact  is 
through  the  medium  of  the  ads.  If  they  appeal  or  are 
magnetic  enough  to  pull  him  and  his  family  to  the  box  office 
despite  a  questionable  picture,  then  the  manager  has  been 
directly  responsible  for  increasing  his  business  via  his  adver- 
tising. 

"What's  playing  at  the  Blank  Theatre?"  A  question  that 
is  probably  asked  by  some  one  or  other  in  thousands  of 
homes  every  evening  or  over  the  dinner  table.  They  look 
through  the  paper  and  finding  the  theatre  ads  scan  them, 
or  shop  if  you  will,  for  what  the  local  theatres  have  to  offer. 
Since  there  are  so  limited  a  number  of  real  box  office 
smashes  that  require  little  or  no  help  in  unusual  ads,  it  is 


safe  to  assume  that  the  local  manager  must  sell  them  on 
more  than  just  a  title  or  a  star. 

Which  brings  us  to  the  very  important  series  on  theatre 
advertising  layouts  now  appearing  on  the  Round  Table  Club 
pages. 

This  series,  under  the  leadership  of  Ken  Long,  an  ad  man 
of  wide  experience,  points  out  clearly  how  any  showman  can 
make  up  attractive  and  seat-selling  ads  without  the  aid  of 
an  ad  artist  by  making  use  of  the  regulation  exchange  mats 
available  at  a  few  cents  on  all  pictures. 

The  second  of  the  series  appears  in  this  week's  issue  and 
advances  another  step  on  the  path  to  better  theatre  adver- 
tising. But  next  week  we  are  going  back  to  the  first  rung 
in  the  ladder  and  show  you  step  by  step  how  to  make  up 
this  type  of  advertising.  Tell  it  to  you  so  plainly  that  even 
your  head  usher  can  start  to  learn  how  to  do  clever  layout 
work.  And  if  you  have  a  head  usher,  doorman  or  assistant 
who  you  believe  will  some  day  make  a  good  manager,  you 
should  inaugurate  an  intimate  little  session  with  them  once 
a  week,  using  Ken  Long's  ad  series  as  a  basis  for  your 
meeting. 

Newspaper  advertising,  especially  in  the  spots  outside 
of  large  key  cities,  has  to  improve  a  great  deal  before  it 
is  going  to  mean  much  at  the  box  office.  The  public  now 
travels  to  larger  cities  and  compares  the  theatrical  ads 
with  what  they  are  accustomed  to  in  their  home  towns. 
Don't  let  them  get  the  impression  that  you  are  not  up  to 
scratch  when  it  comes  to  making  your  ads  a  distinct  credit 
to  your  theatre. 

As  the  advertising  series  progresses  we  hope  to  take  you, 
step  by  step,  through  the  various  phases  of  newspaper 
layouts  so  that  you  will  be  able  to  make  each  day's  ad 
different  from  yesterday's  and  both  eye-arresting  and 
attractive. 

Our  one  hope  is  that  you  are  not  one  of  those  men  who 
think  you  know  it  all.  Just  because  no  one  has  ever  criti- 
cized your  ads  is  no  indication  that  they  are  doing  the  job 
they  should  be  doing.  Even  good  advertising  can  become 
monotonous  when  indulged  in  too  often  along  the  same 
lines. 

Try  injecting  life  into  your  ads  and  through  those  ads 
into  your  box  office,  which,  in  the  last  analysis,  is  the  de- 
ciding factor  in  all  your  endeavors.  "C  HICK" 


62 


MOTION    PICTURE  HERALD 


June    4,  1932 


DICK  KIRSCHBAUM'S  LOBBY  LAFFS! 


We  couldn't  re- 
sist the  temptation 
of  reprinting  this 
one  of  Dick's  car- 
toons. Each  new  day 
brings  forth  further 
proof  that  some 
bosses  are  heading 
for  the  point  where 
they  will  hire  man- 
agers like  they 
do  housemaids.  But 
cheer  up,  we  think 
we've  found  that 
"corner"  where  Mr. 
Prosperity  is  hiding. 


HOLMES  RECEIVED 
A  GREAT  WRITE-UP 
WHEN  TRANSFERRED 

We  are  forthright  removing  from  our 
scant  stock  of  brown  derbies  a  spring  model 
for  the  crown  of  one  Conrad  Holmes,  erst- 
while showman  of  the  great  northwest 
regions  and  now  manager  of  what  has  been 
styled  "that  gorgeous  palace  of  pictorial 
pleasure,"  the  RKO-Keith's  Theatre,  Bos- 
ton, Mass. 

The  chief  reason  for  bestowing  one  of 
the  Club's  highest  honors  on  Mr.  Holmes  is 
a  tear  sheet  from  an  evening  newspaper  of 
the  conservative  city  in  which  he  now  re- 
sides, which  proclaimed  a  few  weeks  ago 
via  seven  column  streamer  head  and  signed 
story  that  he  had  arrived  in  town.  Under 
the  byline  ran  an  almost  full  column  yarn, 
with  a  photo,  reporting  in  full  the  admirable 
characteristics  of  our  distinguished  member. 
It  further  noted  his  observations  on  the  trend 
of  showbusiness  and  in  indented  bold  face 
type  touched  quite  freely  upon  the  enter- 
taining qualities  of  a  number  of  forthcoming 
attractions.  By  way  of  introducing  this 
showman  to  a  new  community  his  past  ex- 
periences were  also  dwelt  upon. 

Did  Conrad  Holmes  sell  that  reporter 
something  worthwhile  when  he  called  around 
to  gather  a  bit  of  news?  We'll  say  he  did, 
and  how !  It  was  a  corking  yarn  that  stole 
the  amusement  page — and  in  the  city  of 
Boston,  at  that !     It's  a  long  jump  from 


Oregon  to  Cape  Cod  but  a  showman's  a 
showman  wherever  he  may  be.  By  this 
time  Holmes  has  had  a  chance  to  find  his 
way  around  town,  so  we'll  be  looking  for 
further  news  concerning  Keith's. 


M.  COWAN  DISPLAYED 
GOOD  SALESMANSHIP 
ON  MERCHANT  TIE-UP 

Good  salesmanship  often  has  to  be  used 
these  days  when  it  comes  to  promoting 
giveaways  which  will  attract  the  proper 
amount  of  attention  from  patrons  and  we 
note  that  a  slighly  different  method  of  ap- 
proach was  used  by  M.  E.  Cowan,  manager 
of  the  Piqua  Theatre,  Piqua,  Ohio,  when 
augmenting  his  recent  campaign  for  Jubi- 
lee Month. 

He  contacted  a  number  of  his  merchant 
acquaintances  and  sold  them  on  the  idea 
of  diverting  a  portion  of  the  monthly  ad- 
vertising into  a  channel  entirely  different 
than  he  had  been  in  the  habit  of  using; 
namely,  trying  his   (Cowan's)  style  for  a 


Easy  Method  Bookkeeping  System 

FOR  THEATRES 

(copyrighted) 

Consisting  of:  Ledger,  Film  Invoice  Record  and 
Dating  Book,  covering  period  of  two  years. 
Price  Complete,  $7.50 
Lodger  Include!  Income  Tax  Form,  lummarlzed  10  aa  to 
place  on  Government  form. 

Prompt  Delivery  on  Receipt  of  Cheek 
Address  EASY  METHOD  LEDGER  SYSTEM.  Seymour.  lad. 


month.  This,  he  explained,  would  be  in  the 
form  of  some  worthwhile  gift  and  one  which 
would  impress  patrons  of  both  store  and 
theatre.  A  card  was  given  out  at  the  box 
office,  in  the  usual  give-away  fashion, 
which,  in  addition  to  listing  the  gifts,  car- 
ried space  for  purchaser's  name  and  ad- 
dress. These  were  later  deposited  at  the 
merchant's  store.  Cowan  also  gave  the 
merchants  a  month's  privilege  of  trailer  ad- 
vertising. 

Gifts  including  a  $150  electric  refrigera- 
tor, a  $100  bedroom  suite,  a  $50  clock  and 
a  complete  outfit  for  a  man,  were  among  the 
articles  donated  by  the  merchants.  The 
newspapers  also  came  through  with  a  num- 
ber of  good  write-ups.  All  in  all,  it  appears 
that  Cowan  put  over  a  neat  deal  and  he  is 
to  be  congratulated  for  his  sales  ability. 
From  what  we  hear,  the  merchants  were 
well  satisfied  with  the  advertising  they  re- 
ceived and  will,  in  all  probability,  be  in  a 
more  receptive  mood  next  time. 


FRED  REETH  ISSUED 
LIVELY  THROW-AWAY 
FOR  CURRENT  PICTURE 

For  a  little  gag  on  "Man  Wanted,"  Fred 
Reeth,  manager  of  Warner's  Sheyboygan 
Theatre,  issued  a  small  herald  headed  with 
title  words.  Following  copy  read :  "We 
Want  1,000  men  to  bring  their  sweethearts 
or  girl  friends  to  see  Kay  Francis  in  her 
first  starring  role  for  Warner  Bros.  It  will 
give  you  a  very  happy  evening  of  relaxa- 
tion. It's  spicy,  snappy  and  just  a  little  bit 
risque,  packed  with  plenty  of  real,  hearty 
laughs,  and  will  make  you  forget  your  trou- 
bles. This  is  not  recommended  for  innocent 
young  girls."  Title  words  again  followed, 
along  with  playdates  and  name  of  theatre. 


NEW  MEMBER  ROBERT 
CHAMBERS  IS  DOING 
ART  WORK  FOR  BAIR 

Though  only  seventeen  years  of  age  Rob- 
ert Chambers,  one  of  our  new  members,  is 
turning  out  art  work  for  R.  R.  Bair's  five 
theatres  in  Indianapolis. 

With  limited  newspaper  space  Cham- 
bers ably  demonstrates  what  can  be 
done  with  a  two- 
column,  2j4-inch  ad 
in  the  matter  of 
placing  attractions 
of  all  five  houses  in 
front  of  readers' 
eyes.  A  sample  of 
his  work  will  appear 
elsewhere  in  this 
department. 

His  poster  work, 
reproduced  in  a 
number  of  snap- 
shots, also  shows 
Robert  Chambers  that  he  has  studious 
ly  applied  himself  to 
that  end  of  the  business  and  we'd  be  only 
too  glad  to  show  some  of  them  here  if  the 
snaps  were  sharper  as  to  detail.  However, 
he  promises  to  shoot  along  some  larger  and 
clearer  photographs  in  the  future. 

In  addition  to  working  for  Mr.  Bair, 
Chambers  is  attending  Butler  University, 
which  is  enough  to  keep  any  young  fellow 
out  of  mischief.  We  will  look  forward  with 
interest  to  receipt  of  further  examples  of 
his  work. 


June  4 


9  3  2 


MOTION    PICTURE  HERALD 


63 


PRYTZ  DISCOVERED 
ANTIQUE  MOTOR  CAR 
TO  USE  AS  A  BALLY 

Since  his  opposition  had  used  the  leading 
taxi  concern  in  the  city  to  exploit  "Taxi," 
Roy  Prytz,  manager  of  the  Granada  Thea- 
tre, Duluth,  Minn.,  decided  to  dig  up  some- 
thing different,  and  he  did,  according  to  the 
vehicle  illustrated  herewith. 

It  was  one  of  those  antiquated  autos  made 
about  thirty  years  ago  and  was  used  during 
shopping  hours  to  obtain  maximum  pub- 
licity. The  owner,  the  only  man  in  the 
world  who  could  drive  the  old  car,  was  in- 
structed to  have  break-downs  at  the  best 
corners,  and  this  was  not  at  all  a  hard  mat- 
ter to  bring  about.  Two  "jaspers"  were 
unearthed  and  dressed  appropriately  for  the 
ride  around  town.  The  odd  looking  car  had 
never  been  seen  .in  the  city  and  it  attracted 
wide  attention. 


"The 

Showman's 
Calendar" 


Prytz  did  nice  business  on  "Taxi"  and 
thinks  that  Mrs.  Cagney's  little  boy  James 
is  a  good  draw.  Oh  yes,  he  also  put  over 
a  number  of  corking  window  displays  on 
"Delicious,"  tying  in  with  six  "loop" 
bakeries  and  the  delicious  pastries  for  sale. 
Okay,  Roy,  and  continue  the  good  work. 
We  hope  Spring  has  reached  Duluth  by  this 
time  and  that  you'll  let  us  know  what  is 
going  on  at  the  Granada. 


CREDIT  DANNENBERG 
WITH  PROMOTION  OF 
AN  EFFECTIVE  CO-OP. 

A  neat  cooperative  ad  was  recently  pro- 
moted by  Sid  Dannenberg,  director  of  ad- 
vertising and  publicity  for  Warner  Theatres 
in  Cleveland  territory,  and  when  we  state 
"promoted,"  we  mean  100  per  cent  free. 

He  tied  up  with  an  Ohio  dairy  company 
for  insertion  of  a  newspaper  ad  4  columns 
wide  by  twelve  and  one-half  inches  deep, 
headline  reading,  "The  Crowd  Roars  for 
James  Cagney  at  the  Lake— and  here's  an- 
other Crowd  Roaring  for  Ohio  Farmers 
Milk."  Cagney's  photo  and  a  flock  of 
yowling  babies  furnished  the  display  punch. 
In  exchange  for  the  ad  Dannenberg  let  the 
dairy  outfit  place  a  series  of  12  photographs 
in  the  lobby,  showing  production  and  dis- 
tribution methods.  A  company  employee 
explained  the  highlights.  There  was  also 
a  giveaway  for  a  week's  milk  supply. 

A  nice  little  piece  of  work  to  be  chalked 
up  to  the  credit  of  Dannenberg  and  his 
Cleveland  crew  and  it  appears  to  be  a  gag 
which  can  easily  be  adapted  to  other  films. 


JUNE 


8th 
9th 


1 0th 


I  Ith 
12th 
14th 


15th 


16th 


18th 


19th 

20th 

21st. 

22nd 
23rd 

24th 
25th 

26th 

28th 
30th 


Battle  of  New  Orleans— 1815 

John  Howard  Payne's  Birthday 
— 1791  (Author  Home  Sweet 
Home) 

Franklin  Drew  Lightning  from 

Clouds— 1752 

Pentecost 

Virginia  Valli's  Birthday 

Kamehameha  Day  in  Hawaii 
Benjamin    Franklin  Discovered 
Electricity 

Richard  Strauss'  Birthday 
(German  Composer) 

Children's  Day 

Flag  Day 

Harriet  Beecher  Stowe's  Birth- 
day—181  I 

Cliff  Edwards'  Birthday 
Pioneer  Day  (Idaho) 

Boy  Scouts  of  America  organ- 
ized—1916 

Arkansas  Admitted  to  Union — 
1836 

Barry  Norton's  Birthday 
Ona  Munson's  Birthday 
Stan  Laurel's  Birthday 

Battle  of  Waterloo— 1815 
Oregon  Boundary  Treaty  Signed 
—  1846 

Declaration  of  War  of  1812 
Jeanette  MacDonald's  Birthday 
Edmund  Breese's  Birthday 
Blanche  Sweet's  Birthday 

War  Begun  with  Great  Britain 
—1812 
Father's  Day 

West  Virginia  Admitted  to 
Union— 1863 

Longest  Day  in  Year  (First 
Day  in  Summer) 

Charlie  Murray's  Birthday 

William  Penn  Signed  Treaty  of 
Peace  and  Friendship  with  the 
Indians— 1683 

Italian  Victory  on  Austrian 
Front— 1918 

Battle  of  Big  Horn  (Montana) 

General  Custer's  Defeat  by 
Indians,  1876 

First  American  Troops  to  Land 

in  France — 1917 

Ernest  Torrence's  Birthday 

Polly  Moran's  Birthday 
Otis  Skinner's  Birthday 

Congress    Granted  Yosemite 
Valley  and  Mariposa  Big  Tree 
Grove  to  California  for  Pub- 
lic Park— 1864 
Madge  Bellamy's  Birthday 


COPPOCK  CALLS  OUR 
ATTENTION  TO  WORK 
DONE  BY  H.  NELSON 

House  personalities  as  well  as  other  fea- 
tures of  institutional  selling  should  receive 
careful  consideration,  believes  E.  S.  C.  Cop- 
pock,  manager  of  the  Paramount  Theatre, 
Stapleton,  S.  I.,  N.  Y.,  and  calls  attention 
to  a  plug  for  the  house  organist  recently 
made  by  Harold  Nelson,  late  of  Denver 
show  circles  and  now  staff  artist  for  Cop- 
pock's  well  known  theatre. 

As  you  will  note  in  the  accompanying 
photograph  the  entire  display  is  solidly  con- 
structed along  modernistic  lines  and  done  in 
simple  color  combination  of  white,  green 
and  black  with  large  cutout  letters  of  wood. 
The  lower  part  of  the  display  is  a  cutout 
photographic  enlargement  of  the  organist  at 
the  console.  Recessed  in  the  extreme  bot- 
tom are  tubular  lights  casting  an  upward 
glow  with  the  effect  of  footlights.  Directly 
under  the  large,  wooden  cutout  letters  spell- 
ing Baker's  name  is  another  trough  covered 
with  opalescent  glass  and  containing  tubular 
lamps. 


Those  familiar  with  display  art  will  at 
once  be  impressed  with  the  simplicity  of 
the  entire  layout  and,  we  believe,  give  a 
hand  to  Nelson  for  his  work.  Organists, 
musical  directors,  M.  C.'s  and  others  repre- 
sent a  sizeable  chunk  of  the  payroll  of  any 
theatre  and  are  sometimes  neglected  in 
seeking  immediate  results  wanted  from  some 
particular  picture.  We  believe  with  Cop- 
pock  that  other  house  features  and  personali- 
ties should  receive  their  proportionate  share 
of  attention,  particularly  in  the  neighbor- 
hood house.  After  all,  it  really  amounts  to 
the  popular  notion  of  selling  a  complete  pro- 
gram, a  move  being  followed  by  many  man- 
agers these  bargain-hunting  days. 


Adding  Fuel  to  Flame 

On  top  of  all  the  trouble  the  Strand  and 
two  other  Publix  theatres  in  Plainfield, 
N.  J.,  have  had  with  local  authorities  on 
the  subject  of  Sunday  movies  for  the  past 
three  months,  two  young  thugs  walked  into 
Russell  Terhune's  office  at  the  Strand  and 
relieved  him  of  $1,900  which  he  was  about 
to  take  to  the  bank.  Trussed  up  with  cord 
and  gags,  Russ  finally  worked  himself  loose 
and  notified  the  police. 


64 


MOTION    PICTURE  HERALD 


Keeping  Up  With  The  Times! 


By  GUY  JONES 


Jones  has  certain- 
ly developed  into  an 
optimist  all  right. 
Here  he  pictures  a 
manager  on  a  vaca- 
tion)?) doing  some 
well  -  earned  d  a  y  - 
dreaming.  However, 
we'll  let  him  dream 
merrily  on  and  per- 
haps another  June 
bug  labeled  "Happy 
Days"  will  come  his 
way. 


MORRISON  PROMOTED 
NUMBER  OF  COSTLESS 
EXPLOITATION  GAGS 

A  number  of  effective  tie-ups  were  re- 
cently made  by  M.  F.  Morrison,  manager 
of  the  Rialto  Theatre,  Brockton,  Mass., 
among  which  were  newspaper  deals,  a  radio 
stunt,  and  two  extensive  direct  by  mail  ad- 
vertising drives. 

His  classified  ad  tie-up  with  the  newspaper 
nets  him  63  inches  of  free  space  each  week ; 
in  other  words,  just  twelve  times  as  many 
inches  as  paid  for.  In  return  he  runs  a 
type  trailer  on  the  gag  and  issues  guest 
tickets  to  the  winners.  A  boxed-off  portion 
of  the  classified  page  carries  theatre  copy 
and  a  number  of  questions  for  readers  to 
answer,  such  as  "Who  Repairs  Typewriters? 
Who  Offers  a  3-piece  Set  of  Curly  Maple 
for  $49,"  etc.  Names  of  winners  for  the 
preceding  week  are  also  published.  Much 
favorable  comment  and  excellent  results  have 
been  obtained  from  this  stunt. 

He  recently  effected  a  tie-up  with  a  local 
radio  station  whereby  a  200  word  announce- 
ment on  shows  is  received  every  Saturday 
morning  at  10.30.  Talent  used  on  this  pro- 
gram is  all  local  and  it  has  become  a  most 
popular  number  in  Brockton  and  surround- 
ing communities.  All  the  theatre  gives  in 
return  is  the  runing  of  a  one-frame  type 
trailer  for  announcement  of  the  "Rialto 
Theatre's  Local  Merchant  Hour,"  giving 
name  of  station  and  time  of  broadcast. 

To  boost  Monday  night  trade  he  arranged 
with  the  Kay  Jewelry  Company  for  gratis 


mailing  and  printing  of  10,000  regulation 
post  cards  and  circular  letters  to  patrons  in 
and  around  the  city,  announcing  that  the 
Rialto  Theatre  would  extend  the  courtesy 
of  allowing  a  35c  orchestra  seat  for  20c, 
good  only  on  Monday  nights.  Another  deal 
with  the  same  company  consisted  of  mailing 
out  10,000  post  cards  to  customers,  with 
copy  on  back  stating  that  presentation  of 
the  card  at  the  store  would  entitle  bearer  to 
two  25c  tickets  at  the  rate  of  20c  each.  The 
theatre  left  25c  tickets  at  the  store  and  the 
store  sells  them,  rebating  the  theatre  the 
difference.  The  card  also  stated  that  the 
holder  of  the  card  could  obtain  a  35c  seat 
if  attending  the  theatre  between  the  hours 
of  6.00  and  7.30  P.  M.  It  was  further  stipu- 
lated that  the  cards  would  not  be  good  after 
7.30  P.  M. 


June    4,  1932 

CHAMPION  "MUTT"  OF 
CALGARY  DETERMINED 
BY  MANAGER  P.  EGAN 

The  question  of  who  owned  the  champion 
"mutt"  in  Calgary,  Canada,  was  decided  not 
long  ago  by  Pete  Egan,  well  known  show- 
man and  Round  Tabler  of  that  city  and 
manager  of  the  Palace  and  Grand  Theatres. 

He  proved  to  the  satisfaction  of  all  that 
Rover,  a  cross  between  an  Airedale  and  a 
Setter,  was  the  best  out  of  200  nondescript 
hounds  which  were  proudly  displayed  by 
their  young  owners  at  the  Hudson  Bay 
Company,  largest  department  store  in  west- 
ern Canada.  Rover's  owner  received  an 
award  of  $5  and  Rover  a  bag  of  weiners. 
Second,  third  and  five  consolation  awards 
were  also  made.  Through  the  courtesy  of 
the  Palace  Theatre,  parents  of  the  boy  who 
received  first  honors  were  given  a  month's 
pass,  and  a  pass  each  to  owners  of  50  se- 
lected "mutts."  All  the  youngsters  paraded 
to  the  theatre,  thousands  watching  the  spec- 
tacle. 

We're  glad  to  know  that  Pete  Egan  has 
settled  the  mutt  championship  of  Calgary 
for  the  time  being  and  it  may  be  that  other 
Round  Tablers  will  take  a  tip  from  Pete 
and  get  this  matter  straightened  out  in  their 
towns.  We  will  await  further  information 
on  this  moot  subject. 


PHELAN  HAS  A  GOOD 
TIE-UP  WITH  PAPER 
PRINTED  BY  SCHOOL 

Just  to  let  you  know  that  Tommy  Phelan 
is  still  on  the  job  of  planting  publicity  for 
his  shows  at  the  Paramount  Theatre,  Long 
Branch,  N.  J.,  in  as  many  mediums  possi- 
ble, we  must  record  that  a  local  high  school 
newspaper  regularly  carries  a  column  head- 
ed "Talkie  Tips,"  in  which  is  related  the 
latest  film  gossip  of  the  town. 

No  matter  who  writes  the  stuff,  Tommy 
or  some  student  (we  guess  it's  no  less  than 
Tommy  himself),  it's  done  in  a  style  that's 
a  long  way  from  the  usual  reader  material ; 
in  fact,  it  closely  follows  the  style  of  the 
paper  and  is  therefore  read  with  interest. 
Current  and  coming  attractions  are  enter- 
tainingly discussed.  In  return  for  this  ef- 
fective column  the  theatre  dishes  out  a 
handful  of  guest  tickets  to  students  in  vari- 
ous departments. 


'HATCHET  MAN"  FRONT  IN  SAN  ANTONIO! 


TOY  BALLOON 
NOVELTIES 

Less  than  I  c  each 

Samples   sent    if   requested  on 
your   business  letterheads. 

UNITED    BALLOON  CO. 

125  Fifth  Ave..  New  York.  N.  Y. 


C.  H.  Moss,  director  of  advertising  and  publicity  for  the  Empire  Theatre, 
San  Antonio,  Texas,  used  the  attractive  front  pictured  above  during  the  run  of  "The 
Hatchet  Man."  The  reproduction  will  hardly  do  full  justice  to  dragons  and  other  de- 
signs sketched  on  compo-board. 


June    4,  1932 


MOTION    PICTURE  HERALD 


65 


SUMMER  STYLE  SHOW! 

This  is  the  time  of  the  year  when  your  local  merchants  ought  to  be  quick  to 
grasp  at  a  chance  to  stage  a  Summer  Style  Show  in  which  the  bathing  suit  and 
beach  angles  are  played  up  big. 

Some  managers,  with  the  proper  facilities,  prefer  to  stage  these  style  shows 
on  their  promenade  or  mezzanine  floors,  but  of  course  the  best  bet  will  be  the 
regulation  stage  showing  of  such  styles. 

Merchants  can  be  solicited  to  furnish  not  only  the  bathing  attire  and  other 
summer  clothes,  but  also  the  girls  to  model  them.  In  conjunction  with  this  latter 
point  it  may  be  worth  while  to  run  a  popularity  contest  for  the  most  popular  or 
most  beautiful  model  in  the  show. 

Make  the  staging  of  your  Summer  or  Bathing  Suit  Style  Show  a  gala  event  by 
tying  in  as  many  merchants  as  you  possibly  can  and  getting  the  newspaper  to  line 
up  behind  you  a  hundred  per  cent.  Even  cold  drinks  can  be  promoted  as  part 
of  your  local  tie-ups. 

Get  busy.  There  is  absolutely  no  need  to  lay  back  and  cry  about  poor  business. 
A  thousand  and  one  angles  are  ever-ready  to  help  you  bolster  up  your  business 
and  stimulate  the  communities'  interest  in  your  theatre.  To  lay  back  now  may  mean 
curtains  for  you  or  your  house  this  summer. 


J.  STODEL  RIGGED 
NOVEL  ADVERTISING 
SIGN  ON  SAIL  BOAT 

Managers  in  seagoing  towns  may  be  in- 
terested in  a  stunt  pulled  by  Jack  H.  Stodel, 
branch  manager  of  African  Consolidated 
Theatres,  Ltd.,  Cape  Town,  Africa. 

When  playing  a  recent  feature  he  en- 
gaged a  power  boat,  rigged  with  a  mast  and 
dressed  with  numerous  pennants,  to  run 
along  the  coast  for  eight  or  ten  miles.  In 
place  of  a  sail  banner  netting  displayed  the 
title  of  picture  and  name  of  theatre.  The 
boat  plyed  its  course  along  the  residential 
areas. 

Many  little  gags  used  here  in  the  States 
are  popular  down  Stodel's  way,  such  as  dis- 
tribution of  peanuts  in  small  bags  when 
playing  "Cracked  Nuts,"  and  small  pack- 
ages of  chewing  gum  on  another  picture. 
The  only  suggestion  we  could  make  to  Jack 
is  that  he  tie-up  some  local  merchant  for  an 
ad  to  take  care  of  cost  of  bags,  etc. 

Horoscope  cards  were  also  used  to  excel- 
lent advantage  on  "The  Lottery  Bride," 
which  covered  all  months  of  the  year.  One 
side  carried  theatre  and  picture  ad  and  the 
other  the  horoscope.  This  gag  generally 
gets  attention  since  people  never  seem  to 
tire  of  fortune  telling,  etc. 


CLERGY  RESPONDED 
TO  WORK'S  LETTER 
ON  ARLISS  PICTURE 

A  special  list  of  all  members  of  the  Min- 
isterial Association  of  San  Diego,  Calif., 
was  used  as  a  special  invitation  mailing  list 
by  James  R.  Work,  manager  of  the  Mission 
Theatre  in  that  city,  as  an  exploitation  me- 
dium for  "Man  Who  Played  God."  Work 
states  that  he  received  effective  response 
from  the  stunt,  several  of  the  clergy  praising 
the  picture  from  the  pulpit  and  others  writ- 
ing congratulatory  letters. 


McCUAN  ON  THE  JOB 
AT  MOUNTAIN  GROVE 
WITH  MANY  STUNTS 

L.  C.  McCuan,  of  the  Cameo  Theatre, 
Mountain  Grove,  Mo.,  tells  us  there's  noth- 
ing much  doing  out  his  way  in  the  show 
business,  but  a  variety  of  data  at  hand  is 
plenty  of  evidence  that  the  redoubtable  Mack 
is  still  socking  them  right  and  left  in  the 
same  old  way. 

Let's  start  off  with  a  gag  that  he  is  suc- 
cessfully using  to  boost  sickly  Saturday  mati- 
nee trade ;  and  let's  suppose  that  the  reader 
is  situated  in  the  same  sort  of  town  as  Mack 
— a  place  with  a  substantial  downtown  busi- 
ness section  and  a  number  of  suburban  or 
neighboring  shopping  districts.  This  is  a 
gag  only  for  the  suburban  stores  and  about 
30  or  so  of  these  are  lined  up  and  assessed  a 
dollar  per  week,  receiving  in  return  a  num- 
ber of  complimentary  tickets  to  pass  out  as 


an  incentive  for  trade.  Thus,  you  will  at 
once  see  that  the  theatre  is  assured  of  a  $30 
return  from  the  neighborhoods,  with"  nothing 
to  stop  the  regular  downtown  trade  from 
also  buying  tickets.  The  stunt  is  going  over 
with  a  bang  and  new  customers  are  being 
made  each  week. 

We've  told  you  about  McCuan's  monthly 
calendar  before,  but  will  again  remind  those 
who  are  looking  for  something  to  use  as  an 
advertising  medium  in  rural  communities 
that  he  considers  this  calendar  one  of  the 
most  effective  gags  in  use.  It's  costless,  on 
account  of  four  ads  across  bottom  of  card, 
and  simply  gotten  up.  The  top  line  reads, 
"Sun-Mon-Tues-Wed-Thur-Fri-Sat."  Since 
never  more  than  two  days  are  given  over 
to  showing  of  a  picture  no  more  than  two 
dates  appear  under  the  heads.  The  numerals 
are  printed  in  red,  which  stand  out  in  con- 
trast to  catchlines  and  other  copy  pertaining 
to  pictures.  The  calendars  are  distributed 
in  every  hotel  within  a  radius  of  40  miles, 
all  being  glad  to  hang  them  up  in  rooms, 
restaurants,  etc. 

Other  evidence  attesting  to  McCuan's  act- 
ivities includes  a  weekly  program  herald,  on 
which  is  stated  that  a  free  ticket  will  be 
given  each  child  who  brings  in  ten  of  the 
heralds  any  week ;  another  herald  labeled 
"Money  Slanguage,"  which  listed  equivalent 
terms  of  25c  in  various  foreign  language  and 
ended  up  with,  "in  other  words,  two  bits  or 
a  quarter  in  good  old  U.  S.  A.  lingo  will  ad- 
mit you  to,"  etc. ;  a  throwaway  flanked  top 
and  bottom  with  small  ads,  leaving  space  in 
center  for  a  letter  that  had  to  be  turned 
around  to  be  read  and  which  started  off : 
"Forget  that  this  is  an  ad.  Consider  it  a  per- 
sonal message.  .  .  ." ;  a  plug  for  "Sooky,"  by 
which  a  herald  blank  with  exception  of  ap- 
propriate copy  at  head  was  used  to  get  the 
"first  25  boys  or  girls  to  obtain  50  signa- 
tures of  local  residents ;  a  leap  year  gag  of 
a  card  printed  in  duplicate,  one  for  boys  and 
one  for  girls  which,  when  mated  and  brought 
to  theatre,  would  entitle  holders  to  one  free 
ticket,  and  the  use  of  reproduced  photos  of 
stars  to  plug  certain  pictures." 

All  of  which,  we  believe,  will  point  out 
that  Round  Tabler  McCuan  has  been  using 
head  and  legs  in  efforts  to  bring  trade  to 
his  theatre.  Speaking  of  the  so-called  de- 
pression Mack  states,  "there's  no  depression 
when  we  get  a  good  picture,"  and  it  seems 
that  we've  heard  those  same  words  from 
many  points  of  the  compass.  Okay,  Mack, 
and  let  the  boys  hear  from  Mountain  Grove 
again. 


LIVELY  LOOKING  HERALD  FROM  KOPPLIN! 


IMPATIENT  MAIDEN 

DONALD    HENDERSON    CLARK'S    NAUGHTILY    FRANK  NOVEL 
WITH   MAE  CLARK  AND  UNA  MERREL 

THE  DARE  GIRL  ■  ■  THE  YOUNG  DOCTOR  ■  ■  THE  DEVIL  TO  PAY 

II  *)  and  what  did  the  young  doctor  see  in  the  beautiful  blond  patient?  ...  II 
(j,  Ah,  you'd  be  surprised! .  .  .  Bismuth,  my  boy,  Bismuth— that's  what  he  fl  II 
V  saw!  .  .  and  where  did  he  see  it? . .  well,  he  saw  it  in  about  the  fourth  V  I 
I  J  reel,  running  down  her  duodenum.' .  .  and  yet  he  fell  madly  in  love  with  her.  'J  II 
SATURDAY  MIDNITE  SHOW,  MARCH  12TH,  ALSO  SUN.  THRU  WED. 

CAPITOL  THEATRE 

N.  MIAMI  AVENUE   -    DOWNTOWN     A     A  WOMETCO  THEATRE 


Just  because  you've  missed  Harold  Kopplin's  contributions  in  this  depart- 
ment for  the  past  several  weeks  doesn't  mean  that  he  has  taken  the  count  or  re- 
tired from  showbusiness.  Far  from  that!  He  and  his  associates  have  just  been  busy 
rounding  up  the  spare  shekels  in  Miami,  Fla.,  for  the  Capitol  Theatre.  Above  is  a 
different  kind  of  herald,  or  whatever  you  want  tc  call  it,  that  he  recently  issued. 
Copy  is  snappy,  don't  you  think?  And  the  illustrations  of  the  kind  that  will  attract 
attention. 


66 


MOTION    PICTURE    HERALD  June    4,  1932 

EXCHANGE  MATS  AND  NEWSPAPER  ADS! 


By  KEN  LONG 


(Text  on  Opposite  Page) 


j^/C/e/ZO/C,/' 


JOAN 

CRAWFORD 

-AND-ROBERT 

MONTGOMERY 


Copy 


A  -- 


Her  fate  is  in  his  hands.'... 
Will  hiB  love  endure  the  start- 
ling revelations  of  her  past 
indiscretions?  See... 


Copy  - 

He  vranted  to  forget 
her--but  couldn't.' 
He  wanted  to  tor- 
ture her- -and  only 
loved  her  more. 

Children  of  to- 
day J --What  do  they 
.want?    Money?  Love? 
Excitement?  See.. 


Sinners 

IN  THE  SUN" 

CAROLE  LOMBARD 
CHESTER  MORRIS 

Adr.enneAmts  Alison  SWwo'lh 


  SCREEN  I  PAUBMOUn 

5UN-MON  TUESWED 


2co/ 


Copy  -  A  — 

in  a  sensational  drama  of 
modem  society  and  its  reck- 
less diversions.'    You  will 
thrill  at 


Illustration  "C" 


f//<*''/&t/G,~#- 


-  ^Toqelher! 

JOAN 

CRAWFORD 

ROBERT 

MONTGOMERY 

-i  1 


'LETTYLYNTON" 

■jkU*-i  W,l.  A»tK«. 


NOW  PLfcVINGI 
^■■11 


/co/ 


Copy  -  A  -  - 

in  a  sensational  drama  of 
modem  society  and  its  reck- 
less diversions.* 


Illustration  D 


Sinners 

mthe  SUN" 


_  arole  Lombard 
^Chester  Morns 


NOW  PLACING 


/co/ 


Copy 


A  -- 


But  other  things  seem  im- 
portant, too.'     Clothes.*  CarsJ 
Flattery.'     They  want  them.... 
get  them*     And  how?    And  then? 


Illustration  F 


E verqlhmg  Under  Ihe  Sun 
Is  Love! 


Copy  -  A  -- 


SINNERS 
t'h^SUN 


XAROLE  LOMBARD 
CHESTER  MORRIS 

^OBlEWME  AMtS  AUSONSKIPWORTH 


But  other  things  seem  im- 
portant, too.'     Clothes.'  Cars.' 
FlatteryJ     They  want  them.... 
get  thera.'  And  how?    And  then? 


June    4,  1932 


MOTION    PICTURE  HERALD 


67 


THIS  PICTURE  INSPIRED 
MANAGER  GAMMETT  TO 
SHOW  DAY  AND  DATE 

A  line  on  recent  activities  of  Harry 
Gammett,  publicity  representative  for  A.  R. 
Boyd  Enterprises  in  Allentown  and  Bethle- 
hem, Pa.,  discloses  that  this  outfit  let  go 
with  both  barrels  when  it  came  to  play- 
ing "Shanghai  Ex- 


lETUEiEri  meiiei  in  umest  pliviosie 


GLObf 

THEATRE  ^> 


tnVuiColHAiN- 


STARTS  TO-MORROW  MATINEE 

I  cwmwwn  mimof  jjrag  | 

THE  PICTURE  YOU'VE  ALL 

BEEN  WATTING  FOB: 
■■uieut"  inn  n  mt  +  +  ♦  +  nuci  it 


SHANGHAI 

HIT" 


loved.. . 

by  many 
loving.. 
oal'' 


-Jiari 

SHANGHAI  EXPRESS 

CLIVE  BROOK 


BING  CROSBY 


'THE  BEST  PICTURE  III  TEH  YEARS' 


press. 

Convinced  that 
the  picture  would 
make  good,  it  was 
shown  simultane- 
ously at  both  thea- 
tres in  Allentown 
and  at  Bethlehem, 
the  latter  city  only 
a  matter  of  six 
miles  away  from 
the  former.  For 
five  days  prior  to 
opening  a  sound 
truck  split  time  be- 
tween the  two 
cities,  and  some 
very  effective  news- 
paper advertising 
was  carried  out  in 
both  towns.  One  of 
the  ads  is  shown 
in  the  accompany- 
ing illustration.  In 
Bethlehem  the  pic- 
ture was  tied  up 
with  the  North 
Side  Merchants' 
"Spring  Window 
Shopping  Night" ; 
and  the  largest 
and  only  depart- 
ment store  in  town  used  live  models  in  win- 
dows, making  announcements  through  the 
apparatus  on  the  sound  wagon.  Records 
were  played  in  between  and  theatre  an- 
nouncements on  "Shanghai  Express"  were 
also  gotten  over  to  several  thousand  people. 

One  of  the  finest  examples  of  what  can 
be  accomplished  through  securing  the  good 
graces  of  a  newspaper  and  its  editor  is 
shown  in  a  marked  portion  of  a  tear  sheet 
we  have  before  us.  It  is  the  editorial  page 
of  a  conservative  paper  and  one  of  the  sub- 
jects was  headed,  "People  Recognize  and 
Patronize  Good  Pictures."  It  dealt  with  the 
important,  role  good  pictures  could  play  in 
the  matter  of  stimulating  business  generally, 
deplored  the  fact  that  too  many  poor  ones 
had  been  turned  out  in  recent  months  and 
then  extolled  the  qualities  of  "Shanghai 
Express,"  backing  up  the  theatre's  decision 
that  it  was  big  enough  to  play  in  two  local 
houses  at  one  time. 

That  editorial  was  brought  about  by 
Gammet's  foresight  getting  an  invitation  to 
the  editor  to  see  the  picture  and  then  tact- 
fully selling  him  the  idea  of  writing  some- 


MPROVE  YOUR  ADVERTISING! 

(SEE  ILLUSTRATIONS  ON  OPPOSITE  PAGE) 


Are  you  thoroughly  familiar  with  your  local  newspaper's  equipment  for  the  making  up  of 
advertisements?    Do   you   know  the   type   styles  and   sizes,    rules   and    borders   it   has   in  stock? 

Most  newspapers,  upon  request,  will  issue  a  "type  book"  showing  their  full  assortment  of 
type  styles  and  sizes,  rules  and  borders.  This  should  be  studied  carefully,  because  with  this 
information  the  ad-writer,  when  giving  specific  directions  on  his  layout,  will  know  it  is  possible 
for  them  to  be  carried  out. 

A  distinct  picture  of  the  ad  in  the  rough  is  essential.  Display  lines  should  be  carefully  lettered. 
If  it  is  difficult  to  letter  approximately  like  the  type  called  for,  at  least  make  it  heavy  or  light 
and  see  that  it  occupies  about  the  same  space  as  the  specified  type.  Illustration  should  be  cut 
and  pasted  in  the  position  desired.  (Never  cut  the  mat  itself!)  This,  plus  type  markings  in  the 
margin  gives  a  very  clear  picture  to  the  compositor  of  the  desired  layout.  Remember,  a  neat 
appearing  layout  has  a  direct  bearing  on  the  neatness  of  the  finished  advertisement. 

With  few  exceptions,  play  dates,  admission  prices,  starting  hours,  theatre  address  and  theatre 
slogan  should  be  in  the  proximity  of  the  theatre  name.  It  is  a  good  plan,  even  though  playing 
"program  pictures,"  to  mention  admission  prices  and  starting  hours  at  least  once  a  week. 

On  the  opposite  page  are  a  few  layouts  on  "Letty  Lynton"  and  "Sinners  in  the  Sun."  Illustration 
"A"  is  a  two  column  by  seven  inch  display  on  "Letty  Lynton."  Mat  No.  537-K  is  used.  Illustration 
"B",  a  two  column  by  five  inch  ad  using  mat  No.  537-A6.  Illustration  "C"  is  a  one  column  by 
four  and  one-half  inches,  using  mat  No.  537-AI2. 

Illustration  "D"  is  a  one  column  by  five  inches  on  "Sinners  in  the  Sun"  usjing  mat  No.  I-AY. 
Illustration  "E",  a  two  column  by  six  and  the  half  inch  ad  using  mats  Nos.  2-AX  and  l-M.  Illus- 
tration "FW"  is  a  two  column  by  fibe  inches*  Mats  Nos.  2-ASX  and  2. AS  are  used.  Copy  for 
all  ads  is  suggested  from  the  press  sheet. 


thing  about  it  while  he  was  still  "warm." 
The  editor  cannot  be  classed  as  a  movie 
enthusiast  in  any  sense  of  the  word,  but  he 
did  recognize  good  entertainment  and  tied- 
up  with  comment  that  had  reached  him  in 
the  past. 

It  seems  to  us  that  the  value  of  such  an 
editorial  cannot  be  measured  in  dollars  and 
cents,  when  taking  into  consideration  the 
calibre  of  the  paper  that  ran  it.  That  brings 
to  mind  the  suggestion  that  this  same  idea 
might  be  used  by  other  members.  In  other 
words,  when  you  have  something  real  out- 
standing to  offer,  go  to  your  editor  and  get 
him  to  see  the  show  with  you.  Maybe  he'll 
react  the  same  as  Gammet's  did.  At  any 
rate,  it's  worth  a  chance.  For  it's  just  as 
Gammet  states,  "Good  pictures  can  be  sold, 
depression  or  no  depression,  Lent  or  no 
Lent." 

We're  glad  to  hear  that  our  old  friend 
Frank  Mickley  is  in  business  at  the  Park 
in  Allentown  and  hope  you'll  pass  along 
best  regards  when  you  next  see  him.  Also, 
that  Paul  Alexander  is  still  on  the  job  at 
the  Strand,  and  that  D.  E.  Knorr  is  holding 
forth  at  the  Embassy.  Tell  them  we'd  like 
to  know  what  they're  doing  these  days  for 
showbusiness. 


Duluth  Promotions 

A.  L.  Anson,  district  manager  for  Publix 
in  Duluth,  Minn.,  has  announced  the  follow- 
ing promotions : 

Prosper  F.  Schie,  for  many  years  in 
charge  of  the  Garrick  Theatre,  has  been 
appointed  manager  of  the  Lyceum  and  Or- 
pheum  (dark  at  present)  Theatres.  Evertett 
Seibel,  formerly  director  of  publicity  for 
Duluth  houses,  has  been  named  manager  of 
the  Garrick. 


SELL  THAT  "COOL"  IDEA! 


angle 
ought 

must 


It  becomes  increasingly  important  that  every  slant  be  utilized  to  get  across  that  "Cool" 
in  connection  with  your  theatre.  In  addition  to  plugging  it  via  your  newspaper  ads,  you 
to  decorate  your  marquee  and  front,  frames  and  displays  to  convey  the  same  thought. 

Serving  cool  drinks  in  the  lobby  or  mezzanine,  either  by  local  tie-up,  or  even  if  you 
purchase  it  wholesale,  may  prove  highly  beneficial  to  the  box  office. 

The  entire  inside  lobby  ought  to  be  dressed  in  fresh  greens  and  plenty  of  cool-green  lights. 
Some  showmen  in  the  past  have  concealed  several  fans  behind  some  palms  and  green  and  also 
placed  several  large  cakes  of  ice  there,  too.  The  breeze  coming  from  such  a  spot  gives  a  most 
cooling  and  refreshing  feeling  to  all  those  passing. 

Inside  the  house  you  should  eliminate  all  red  or  warm  colors  and  substitute  greens,  blues,  etc., 
so  as  to  lend  the  proper  atmosphere  to  a  house  that  is  advertised  as  cool  and  comfortable. 


HOMETOWNERS  STUCK 
TO  GUS  BERKHOLTZ; 
OPPOSITION  OUSTED 

A  letter  from  August  C.  Berkholtz,  pro- 
prietor and  general  manager  of  the  Mermac 
Theatre,  West  Bend,  Wis.,  informs  us  that 
he  has  taken  over  the  West  Bend  Theatre, 
a  new  house  leased  some  time  ago  to  Com- 
munity Theatres,  Inc.,  of  Lake  Geneva. 

The  deal  interests  us  for  reason  that 
after  trying  for  over  two  years  to  grab 
trade  from  the  Mermac  the  West  End  man- 
agement was  forced  to  take  a  licking,  all 
because  the  hometowners  gave  Berkholtz 
the  bulk  of  their  support,  and  despite  the 
fact  that  many  innovations  were  tried  out 
by  the  opposition  as  a  means  to  lure  cus- 
tomers away. 


There's  a  sort  of  a  moral  to  the  above,  to 
our  way  of  thinking,  for  sure  as  you're  alive 
Berkholtz  must  have  been  in  the  habit  of 
giving  his  patrons  a  square  deal  or  they'd 
never  have  stuck  to  him.  Anyway,  as  you 
will  note  by  the  accompanying  photo,  he  has 
a  fine,  modern  house  on  his  hands  and  at 
terms  which  are  undoubtedly  satisfactory. 
Incidentally,  the  Mermac  will  hereafter  be 
operated  only  one  day  each  week. 

We'd  like  to  know  this  showman's  recipe 
for  holding  trade  in  face  of  strong  opposition 
and  hope  he'll  take  enough  time  off  one  of 
these  days  in  the  near  future  and  tell  us 
all  about  it. 


68 


MOTION    PICTURE  HERALD 


WE  OFTEN  WONDER 


By 

LOUIS  SYLVESTER 


There  is  some  real 
truth  in  this  cartoon 
from  Lou  Sylvester. 
If  business  in  YOUR 
house  has  been  ail- 
ing maybe  it's  not 
near  as  bad  as  you 
think  and  can  be 
cured  by  some  hard 
vvork  and  effort.  Try 
a  good  tonic  instead 
of  the  "depression 
blues." 


DOCTOR, IF  HE  I*  AS  *ICIC 
A*  HE  FEELS  P 


L  O  LI  I  $ 

JYLVE5TE! 


RE  VOLT  HELD  SHOW 
DESPITE  DAMAGE  TO 
PROJECTION  BOOTH 

The  trials  and  tribulations  of  a  theatre 
manager  seem  never  to  cease,  as  in  the  case 
of  J.  J.  Re  Volt,  general  manager  of  the 
Alcazar  Theatre,  Dothan,  Ala. 

Just  one  week  prior  to  playing  "Shanghai 
Express"  vandals  broke  into  his  house  and 
damaged  the  sound  projection  equipment  to 
the  extent  of  $2,000.  Machines  were  dis- 
mantled and  valuable  parts  stolen. 

Undismayed,  Re  Volt  wired  for  new 
equipment  and  got  busy  on  his  picture.  He 
arranged  for  a  Big  Midnight  Preview  on  a 
Saturday  night,  as  the  show  was  to  run 
through  the  following  Wednesday.  He  also 
secured  a  toy  electric  train,  all  complete 
with  track,  etc.,  and  built  an  animated  dis- 
play. Pictures  of  stars  were  glued  on  each 
coach  and  a  little  set  was  made  to  resemble 
Chinatown.  At  night  in  the  lobby,  where 
he  installed  the  display,  red  and  green  train 
lights  further  added  to  its  effectiveness.  A 
head  of  Dietrich  was  placed  at  one  end, 
with  red,  yellow  and  blue  streamers  run- 
ning from  head  to  window  facing  the  street. 

The  act  of  the  vandals  had  been  widely 
publicized  in  the  local  paper  and  the  whole 
town  had  its  eyes  on  the  theatre.  With  that 
in  mind  Re  Volt  bannered  up  the  entire 
front  and  secured  about  three  dozen  danger 
light  signals  (fuses)  from  the  railroad 
company.  On  the  night  of  the  preview  all 
other  lights  were  doused  and  fuses  lit.  He 
also  arranged  for  a  young  fellow  to  drive 
his  coupe  around  town  with  danger  signals 
mounted  on  the  running  board  of  car. 

As  an  added  attraction  Re  Volt  tied-up 
with  some  local  talent  and  put  on  a  Radio 
Broadcasting  Show,  directed  from  his  office. 
A  "mike"  was  necessarily  run  through  the 
loud  speaker.  While  Re  Volt  did  the  an- 
nouncing his  picture,  on  special  slide  with 
photo  in  center  of  a  "mike,"  appeared  on 
the  screen.    Many  favorable  comments  were 


received  on  this  stunt  and  it  is  now  being 
used  as  a  regular  feature  at  Saturday  night 
previews. 

The  above  is  the  first  news  we've  had 
from  Dothan  for  some  time  and  it's  grati- 
fying to  learn  that  Re  Volt  is  getting-  along 
so  famously,  despite  the  unpleasant  and 
costly  experience  with  the  vandals  who 
wrecked  his  machines.  We  will  hope  that 
they  will  be  tracked  down  and  the  cause 
of  their  action  sifted  to  the  bottom,  so  a 
thing  of  that  kind  will  not  happen  again. 
We  have  a  snapshot  of  J.  J.  himself,  standing 
in  front  of  his  house,  but  will  have  to  wait 
for  a  better  one  before  showing  his  fellow 
showmen  what  he  looks  like. 


A  NEW  SOURCE  OF 
ADDED  REVENUE 

We  can  see  no  reason  why  thea- 
tres should  not  buy  or  rent  games  for 
use  in  the  lobby,  rest  rooms  or 
lounges.  There  are  many  different 
varieties  of  such  games  and  are  for 
a  nickel  play.  The  houses  already 
using  this  idea  have  discovered  in 
it  a  new  source  of  revenue  that  is 
helping  them  over  the  present  rough 
spots. 

One  manager  from  out  of  town, 
in  discussing  the  matter  with  us,  said 
that  three  of  these  games  were  net- 
ting him  over  fifty  dollars  a  month. 
He  considered  it  that  much  less  rent 
to  be  paid  to  the  landlord. 

Any  revenue  derived  from  sources 
not  considered  detrimental  to  the 
theatre,  or  contrary  to  the  law,  can 
certainly  be  looked  upon  with  favor, 
especially  if  a  house  like  the  New 
York  Paramount  finds  it  profitable. 


June    4,  1932 

KRIM  CHALLENGED 
PUBLIC  ON  MERIT 
OF  ARLISS  PICTURE 

Sol  Krim,  manager  of  the  Macomb  The- 
atre, Mount  Clemens,  Mich.,  literally  "shot 
the  works"  when  he  advertised  "Man  Who 
Played  God." 

Take  a  look  at  the  accompanying  ad  and 
see  if  you  don't  get  the  same  idea.  Lest 
you  cannot  read  copy,  let  us  repeat  that  he 
"challenged"  members  of  every  fraternal 
order,  church,  school  and  other  organiza- 
tions in  town  to  deny  the  inspirational  quali- 
ties of  the  picture.  He  even  told  the  public 
that  it  would  be  doing  an  "injustice  to 
itself  if  it  refrained"  from  witnessing  the 
film. 

If  Sol  carried  his  point  all  bridge  parties 
and  other  social  activities  were  canceled 
the  week  the  Arliss  picture  hit  town,  for  so 
he  advised  in  another  newspaper  ad.  The 
importance  of  bringing  a  picture  of  this 
calibre  to  town  was  also  stressed  in  the  ad 
and  the  public  was  urged  to  make  the  en- 
gagement a  profitable  one,  the  implication 
being  that  if  it  wasn't  supported  there 
wouldn't  be  any  more  of  its  kind. 

Well,  the  upshot  of  the  whole  thing  was 
that  praise  from  ministers  who  saw  the 
preview  made  a  front  page  story  in  the 
local  paper,  three  of  them  endorsing  the 
film  as  one  of  "great  quality  and  value." 
They  even  went  out  of  their  way  to  urge 
people  to  attend  the  showing.  Scout  execu- 
tives and  other  influential  citizens  were  also 
included  as  guests  and  they  also  did  their 
share  to  boost  receipts. 

Results  in  the  above  case  uphold  the 
theory  that  when  a  really  strong  picture 
comes  along  it  rates  the  running  of  a  for- 
cible ad,  if  local  conditions  fit  the  move. 
Certainly  Sol  Krim  told  'em  something. 


By  the  way,  we  must  record  that  the 
Club  is  in  receipt  of  a  snapshot  of  Mac 
Krim,  son  of  Leon  Krim  and  manager  of 
one  of  the  Krim  houses  in  Detroit.  Mac 
is  a  runner-up  for  boxing  honors  in  the 
next  Olympic  meet,  despite  the  fact  that 
showbusiness  is  his  chosen  vocation.  We'll 
show  you  all  what  he  looks  like  at  the  first 
opportunity. 


Pepper  Transferred 

Jimmie  Pepper,  manager  of  the  Strand 
Theatre,  Montgomery,  Ala.,  has  been  trans- 
ferred to  a  North  Carolina  theatre. 


A  CHALLENGE! 

If  you  are  a  member  of  any  of  the 
below  mentioned  organizations,  this 
challenge  is  for  you! 

ROTARIANS  ~~j 
KNIGHTS  OF  COLUMBUS 
PARENT-TEACHERS 
SCOUT  EXECUTIVES 
MINISTERS 

CHAMBER  OF  COMMERCE 
CHURCH  LEADERS 
EDUCATIONALISTS 
CIVIC  ORGANIZATIONS 

THE  MAN  WHO  PLAYED  GOD  IS  A  PERFECT  PICTURE  - 
CLEAN.  INSPIRATIONAL  AND  ABOVE  ALL  ENTERTAIN- 
ING!  GEORGE  ARLISS  DOES  THE  FINEST  ACTING  OF 
HIS  CAREER!  I  CHALLENGE  YOU  TO  DENY  THIS 
STATEMENT  AFTER  VIEWING  THIS  PICTURE  AND 
READING  ALL  CRITICISMS!  !  I  URGE  YOU  YO  SUPPORT 
THIS  PICTURE  WHOLE-HEARTEDLY,  AS  if  IS  ALL  THAT 
YOU  WILL  PROMISE!  IT  WILL  BE  A  CREDIT  TO  THIS 
COMMUNITY! 


June    4,  1932 


MOTION    PICTURE  HERALD 


69 


PERSONALITIES 


P.  E.  JOHNSON  is  reconditioning  the 
Granada  Theatre,  Stuart,  Neb.,  preparatory 
to  reopening. 

V 

TOM  WAUGH,  of  Cedar  Falls,  Iowa, 
has  completed  arrangements  to  reopen  the 
motion  picture  theatre  in  Grundy  Center. 

V 

J.  T.  STROUD  has  assumed  his  duties 
as  manager  of  Publix  houses  in  Minot, 
S.  D. 

V 

C.  R.  "TIM"  McFADDEN,  connected 
with  the  Oriental  Theatre,  Portland,  Ore., 
has  taken  a  lease  on  the  Laurelhurst  The- 
atre, one  of  Portland's  finest  suburban 
houses. 

V 

FRED  BROWN  is  in  charge  of  the 
reopened  Fox-Strand  Theatre,  Green  Bay, 
Wis. 

V 

FRANCIS  KADOW,  manager  of  the 
Mikadow  Theatre,  Manitowoc,  Wis.,  re- 
cently turned  his  knowledge  of  projection 
to  good  use,  due  to  a  tilt  with  the  union. 

V 

THOMAS  GILBERT  has  taken  over  the 
Brentwood  Theatre,  Pittsburgh,  Pa.,  from 
C.  W.  Dickinson. 

V 

WILLIAM  SMALLEY,  head  of  the 
Smalley  chain  of  theatres  in  upper  New 
York  State,  has  plans  under  way  for  con- 
struction of  a  new  house  at  Norwich,  N.  Y., 
to  replace  the  one  destroyed  by  fire  several 
weeks  ago. 

V 

LEN  BROWN  has  succeeded  Jack  Gross 
as  district  manager  for  RKO  houses  in 
Oakland,  Calif.  Gross  has  been  transferred 
to  Fort  Wayne,  Ind. 

V 

WILLIAM  O'HARE  has  succeed  Roland 
Douglas  as  manager  of  the  RKO  Orpheum 
Theatre,  Sioux  City,  Iowa.  It  is  understood 
that  Douglas  is  to  take  over  management 
of  the  Main  Street  Theatre,  Kansas  City 

V 

J.  A.  KOFFLER  has  opened  the  Lindy 
Theatre,  Allentown,  Pa.,  and  will  show  a 
number  of  German-made  pictures. 

V 

C.  J.  HOFFMAN  has  been  made  house 
manager  of  the  Bijou  Theatre,  Indianapolis, 
Ind.,  a  house  operated  by  R.  E.  Kremp  and 
Felix  Yonnegut. 

V 

M.  S.  SILVERMAN,  veteran  of  Schenec- 
tady, N.  Y..  will  rebuild  the  fire-damaged 
Pearl  Theatre. 

A 

J.  FRED  MILLER  has  taken  over  man- 
agement of  the  Palace  Theatre,  San  Lean- 
dro,  Calif. 

V 

ROBERT  A.  PATTERSON  has  leased 
the  Shastona  Theatre,  Mount  Shasta,  Calif., 
from  J.  A.  Bascom. 

V 

IRVING  URELES  has  been  made  as- 
sistant manager  of  Loew's  Hillside  Theatre, 
Famaica,  L.  I.,  N.  Y. 

V 

BEN  CARTER,  well  known  Colorado 
showman,  has  taken  over  management  of 
the  Rex  Theatre,  Denver. 

V 

DAVE  MORRISON,  formerly  in  charge 
of  the  Egyptian  Theatre,  Denver,  Colo.,  has 
been  named  manager  of  the  Grand  Theatre, 
Rocky  Ford,  Colo.  Morrison  was  connected 
with  Xolan  Enterprises  for  many  years. 


BILL  RODDY  is  supervising  the  run  of 
"Grand  Hotel"  in  Portland,  Ore. 

V 

JACK  ROSENBERG,  formerly  connected 
with  Loew's  State  Theatre,  has  become  head 
of  the  Principal  Distributing  Corporation  of 
Seattle. 

V 

STEVE  BRODIE,  former  printing  sales- 
man and  member  of  the  advertising  staff  of 
the  "Denver  Post,"  is  doing  exploitation  and 
promotion  for  the  Harry  Huffman  Theatres, 
Denver. 

V 

M.  MILTON,  of  the  Cole  Theatre  Supply 
Co.,  has  reopened  the  Broadmour  Theatre, 
K.  C. 

V 

PAGE  &  GOETZ  have  purchased  the 
Lyric  Theatre,  Campbell,  Mo.,  from  T.  A. 
Medley. 

V 

ARTHUR  CATLIN,  in  charge  of  Loew's 
Stillman  Theatre,  Cleveland,  Ohio,  has  been 
on  furlough. 

V 

MILTON  CRANDALL,  publicity  direc- 
tor of  the  Hippodrome  Theatre,  Baltimore, 
Md.,  is  reported  as  having  resigned  his  po- 
sition. Likewise,  Eddie  Rosenbum,  as  pub- 
licity and  exploitation  man  for  the  New 
Theatre,  same  city. 

V 

WILLIAM  ORIANI  has  succeeded  Alan 
Bachrach  as  manager  of  the  Strand  and  Ar- 
cade Theatres,  Waynesville,  Pa.,  the  latter 
having  been  transferred  to  Washington.  Ori- 
ani  was  formerly  in  charge  of  the  Warner 
Theatre  at  Staunton,  Va. 

V 

CHARLES  GARFIELD  is  managing 
Paul  Gusdanovic's  recently-acquired  Cameo 
Theatre,  Cleveland,  Ohio,  formerly  operated 
by  Loew's.  The  house  is  on  a  double-feature 
grind  at  10  and  15  cents. 

V 

LOUIS  LA  BINE  has  succeeded  Jack 
Sanson  as  manager  of  the  Strand  Theatre, 
New  Britain,  Conn.  He  was  formerly  in 
charge  of  the  Embassy,  second-run  house  in 
New  Britain,  which  will  be  closed  for  an 
indefinite  period. 


CLUB 

EMBLEM  PIN ! ! 

Use  Tbit  Blank: 

Managers'  Round  Table  Club 
MOTION  PICTURE  HERALD 
1790  Broadway,  New  York 


Kindly  send  me,  postpaid,   Club 

pins,  for  which  I  enclose  payment  at  $1.00 
per  pin. 


Name  of  Member. 

Theatre  

Address  

City  


State 


FRED  CRUISE,  formerly  managing  di- 
rector of  the  Criterion  Theatre,  Los  Angeles, 
is  now  at  the  head  of  the  Mayfair,  RKO 
deluxer  in  New  York  City. 

V 

AL  PLOUGH  and  JOE  RILEY,  man- 
agers of  the  Commodore  and  Liberty  Thea- 
tres, Philadelphia,  Pa.,  are  leaders  in  the 
Warner  drive  for  above-quota  trade  in  their 
zone. 

V 

SID  DAVIDSON,  former  exploitation 
man  with  various  companies,  has  been  ap- 
pointed manager  of  the  Earle  Theatre,  Phil- 
adelphia, Pa. 

V 

JACK  SANSON,  formerly  manager  of 
the  Strand  Theatre,  New  Britain,  Conn.,  is 
the  new  manager  of  the  Roger  Sherman 
Theatre,  New  Haven. 

V 

VINCENT  HOVEN  has  reopened  the 
H.  &  H.  Theatre,  Bowdle,  S.  D. 

V 

A.  BLENKIN  has  opened  the  Playhouse 
Theatre,  new  motion  picture  house  at  West 
Frankfort,  111. 

V 

MADELINE  WOODS,  publicity  director 
for  Great  States  Theatres,  Chicago,  111.,  is 
acting  as  special  publicity  agent  for  Gene 
Denny,  "mental  marvel,"  on  a  western  tour. 
V 

A.  L.  ANSON,  district  manager  for  Pub- 
lix  in  Duluth,  Minn.,  recently  voiced  oppo- 
sition to  daylight  saving  before  an  Arrow- 
head County  board.  The  matter  was  tabled 
for  further  consideration. 

V 

HARRY  RATHNER.  manager  of  the 
Capitol  Theatre,  Atlanta,  Ga.,  recently  an- 
nounced that  his  house  would  be  dark  until 
extensive  alterations  are  made. 

V 

TERRY  McDANIELS,  formerly  city 
manager  for  Fox  in  Seattle  and  now  in 
charge  of  the  Fox  Theatre,  Spokane,  has 
been  celebrating  the  arrival  of  a  baby 
daughter. 

V 

P.  A.  FREASE  has  reopened  the  Majestic 
Theatre,  Benicia,  Calif. 

V 

FRANK  L.  NEWMAN,  divisional  man- 
ager of  Fox  Theatres  in  the  Northwest,  re- 
cently announced  the  reopening  of  the  Fox, 
acclaimed  as  "Seattle's  most  beautiful  the- 
atre." 

V 

C.  T.  DEWEY  has  taken  lea  se  on  a  new 
motion  picture  theatre  nearing  completion  at 
Taft.  Ore. 

V 

DR.  E.  T.  MATHES,  manager  of  the  Av- 
alon  Theatre,  Bellingham.  Wash.,  and  local 
police  authorities  are  investigating  the  dis- 
covery of  three  sticks  of  dynamite,  a  burned 
fuse  and  an  exploded  cap  on  the  floor  of  the 
box  office  of  the  theatre  a  short  time  ago. 
V 

A.  L.  DAVIS  has  taken  over  management 
of  the  Palace  Theatre,  Farmersville,  La. 
V 

JIMM1E  PEPPER,  formerly  manaaer  of 
the  Strand  Theatre,  Montgomery.  Ala.,  has 
been  transferred  to  one  of  the  Publix-Kincey 
houses  in  North  Carolina.  He  is  succeeded 
in  Montgomery  by  Tom  McConnell,  former 
assistant  manager. 

V 

FRANK  HINES  has  been  apoointed  by 
Nat  Holt  to  manage  the  RKO  Palace  Thea- 
tre. Cleveland,  taking  the  place  of  L. 
Lanning. 


70 


MOTION    PICTURE  HERALD 


June    4,  1932 


FOURTH-OF-JULY! 

If  there  will  be  any  local  celebration  of  this  important  holiday  you  should  be  prepared  to  get 
some  movie  shot  of  the  crowds  and  the  more  important  participants.  These  shots  should  be 
advertised  for  an  early  showing  at  your  theatre  through  boys  with  banners  or  passing  out  circulars. 

It  is  not  entirely  essential  that  you  engage  a  professional  cameraman  for  this  sort  of  work. 
Several  reputable  agencies  rent  35  mm.  Bell  &  Howell  cameras  which  can  be  simply  operated  by 
yourself.   When  held  fairly  steady  they  produce  good  pictures. 

On  the  question  of  Fourth-of-July  angles,  do  not  overlook  the  importance  of  booking  in  some 
appropriate  subjects  as  well  as  patriotic  trailers  to  emphasize  the  day. 


LOUIS  ORLOVE  STILL 
BUILDING  GOOD  WILL 
AT  MILWAUKEE  HOUSE 

Reporting  on  the  interesting  activities  of 
Louis  Orlove,  popular  manager  of  the  Up- 
town Theatre,  Milwaukee,  as  usual  finds 
that  showman  up  to  his  neck  in  various  pro- 
motional stunts,  among  which  is  another  one 
of  his  ideas  aimed  to  educate  the  younger 
element  and,  incidentally,  build  further  good 
will  for  the  theatre. 

This  latest  gag  of  Louis'  is  a  Bird  House 
Building  contest  and  it's  being  sponsoed  by 
every  well  known  organization  in  town,  in- 
cluding the  Milwaukee  County  Park  Board. 
At  this  writing  he  has  arranged  everything 
except  the  promotion  of  1,000  pieces  of  lum- 
ber for  building  the  houses,  which  will  be 
a  cinch  for  Louis,  or  for  that  matter,  for  a 
great  many  other  Round  Tablers  who  may 
adopt  the  idea.  Orlove  has  tied  up  with  a 
well  known  member  of  the  of  the  Wisconsin 
Conservation    Commission,    Lawrence  A. 


Hautz,  who  has  prepared  a  booklet  which 
contains  simple  plans  for  construction  of 
model  bird  houses.  We  would  suggest  that 
interested  Round  Tablers  get  in  touch  with 
either  one  of  these  men  regarding  the  book- 
lets. It's  a  gag  which  will  intrigue  the 
youngsters  and  appeal  to  influential  citizens. 

We  also  note  that  Orlove  made  a  pleas- 
ing gesture  to  many  Jewish  patrons  of  his 
theatre  in  advance  of  the  Passover  season. 
He  sent  out  a  letter  advising  them  that  he 
had  secured  some  special  offerings,  includ- 
ing "The  Kibbitzer"  and  Cantor  Joseph 
Rosenblatt  in  "Omar  Rabbi  Eliyozar,"  for 
their  delectation.  The  letter  was  written  in 
friendly  style  and  two  guest  tickets  were 
enclosed  for  the  Pre-Passover  Program. 

We're  sure  that  all  our  members  will  be 
interested  in  both  of  Orlove's  stunts.  The 
bird  house  gag  is  self-explanatory.  Too  late 
for  Passover  now,  of  course,  but  file  it  away 
for  next  year.  Unless  we're  very  much  mis- 
taken, those  patrons  appreciate  the  fact  that 
you  have  kept  their  interests  in  mind. 


DISPLAY  ART 

FOR  THE  THEATRE! 

Here  we  are  with  the  second  group  of 
Jack  Greiner's  art  work  as  turned  out  for 
the  Warner  Theatres  in  Atlantic  City  with 
the  aid  of  Walter  Boyd,  manager  of  the 
Warner  Theatre  in  that  city. 

Each  of  these  units  was  created  for  the 
purpose  of  dressing  some  part  of  the  inner 
lobby  where  every  patron  had  to  pass  when 
entering  the  theatre.  By  using  clever  light- 
ing effects  the  displays  were  considerably 
enhanced  and  as  a  result  they  attracted  no 
end  of  attention  from  everyone,  including 
passers-by  on  the  boardwalk  outside  whose 
attention  was  attracted  to  the  display  on  the 
inside. 

In  addition  to  these  regular  weekly  dis- 
plays on  coming  attractions  Greiner  also 
works  out  something  novel  on  seasonal  oc- 
casions. These  will  likewise  be  published 
well  in  advance  of  the  occasion  so  that  others 
may  take  advantage  of  the  timeliness  of  the 
suggestions. 

On  outdoor  displays  this  versatile  artist 
has. proven  himself  quite  as  capable  as  the 
ones  illustrated  here.  In  the  near  future 
we  will  show  another  group  composed  of  all 
outdoor  displays  as  used  in  Atlantic  City. 
We  feel  certain  that  every  one  of  Jack's 
seat-selling  displays  will  find  an  eager  audi- 
ence of  other  theatre  artists,  all  anxious  to 
improve  their  own  work  through  seeing 
what  the  other  men  are  doing. 

While  this  week's  selections  are  a  slight 
deviation  from  straight  poster  work  we  felt 
that  they  were  closely  enough  related  to  war- 
rant including  this  type  of  work  along  with 
the  regular  posters.  The  publication  of  these 
others,  however,  will  be  resumed  next  week 
as  promised  once  before.  In  the  meantime, 
you  poster  artists,  if  you  have  turned  out 
some  nice  looking  displays  please  include 
photos  of  them  with  your  next  contribution 
to  the  Poster  Art  Series. 


FRED  JOHNSON  PUT 
OVER  BIG  BENEFIT 
FOR  SICK  CHILDREN 

News  from  Oil  City,  Pa.,  where  Fred 
Johnson  skippers  the  Latonia  Theatre,  has 
been  a  bit  scarce  for  the  past  several  weeks 
but  we're  now  privileged  to  report  that  this 
well  known  Round  Tabler  is  still  holding 
his  own. 

Fred  always  did  manage  to  extract  his 
share  of  free  space  from  his  newspaper 
friends  and  we  note  that  a  tie-up  with  the 
Oil  City  Federation  of  Women's  Clubs  for 
a  milk  fund  for  undernourished  children 
netted  him  a  whale  of  a  lot  of  yarns,  both 
editorial  and  news.  A  local  bus  service 
was  tied-in  for  transportation  of  the  kiddies 
and  brought  the  various  delegations  from  all 
sections  of  the  city.  Sale  of  2,000  tickets 
was  the  goal  for  the  occasion  and  late  re- 
turns indicate  that  expectations  were  real- 
ized. The  tie-up  was  arranged  on  a  per- 
centage basis.  "Disraeli"  was  the  film 
chosen. 

Johnson  is  a  great  believer  in  the  value 
of  institutional  work  and  the  above  is  just 
one  of  the  many  activities  he  has  engaged 
in  along  this  line.  Milk  funds  shows  always 
come  in  for  a  full  share  of  publicity  from 
many  sources  and  there  can  be  no  doubt 
that  Fred  fared  well  in  that  respect.  We 
are  mighty  glad  to  hear  from  him  again  and 
by  this  time  he  ought  to  have  some  other 
idea  to  shoot  along. 


June    4,  1932 


MOTION    PICTURE  HERALD 


71 


COMPLETE  STAGE  &  SCREEN  5HOW5-AT 

MICHIGAN^_FISHER_ 


TODAY 


>TTHE  RICH  ARE  \  ^jaTfiUK  - 
ALWAYS  WITH  US'  fi^'"'ii'"Jr<fl 

OEO^E  BRENT  ^a™™™j^gj 


D.„r„.i  »  Hojern  Ymlti!  Careless,  Laighins,  Unasfeamed! 

fT  SINNERS  A  SUM 

BUCk'aN°D  BUBBLES 


UNITED  ARTISTS 


TODAY      lirfoJy!  gairtW  Sp; 


CONGRESS 

dances;1  v. 


DETROIT,  MICH. 


(T.-f'.-..'.V-'>!'/ 


TONIGHT 


EXTRA!  _  EXTRA! 

'  '"■play'day" 


"THE  WOMAN  IN 


^  &i.C  On  Louisiana  Near  6lh —  T«l.  W76 


frtjl  5:30 

25c 


^nampmgbk 


BARBARA 


5TANWYCK 

AT  HER  ABSOLUTE  BEST  IN 

*  SHOPWORN* 


ZASU  PITTS  -  REGIS  TOOMEY 

ONE  KISS— 


^Tbiq  staoe  show  — 


IN  PERSON 

BEGINS  TODAY! 


EDMUND 

LOWE 


&  DERMIC 


Led  to  another  .  .  .  and  an- 
other! .  .  .  but  love  Ued  .  .  . 
and  fate  waited  to  mock  an 
anguished  soul. 


EXTRA 

Selected 
Short  Subjects 
News 
Comedy 
Cartoon 


Woman!  It's  Your  Story— 

It  Might  Have  Been  You! 


LITTLE  ROCK,  ARK 


MICKEY  MOUSE 
CHAS.  PADDOCK 
MEMORY  LANE 


ST.  LOUIS,  MO. 


OKLAHOMA  CITY 


RICHMOND,  VA. 


BUZZINGTONS 
RUSTIC  REVELS 


BUftLII  LUHOW 
MWCHKCOS 

BUSSE(-CA» 


SIDNEY  v 


DETROIT,  UiCH. 


BIMf/T/HOW  IH  DETROIT.' 


:-.25cl'S~'-50c| 


T*«  "What  P-ir.Gloi 
o/lh«  TimUrtaidi 


Bill 


FRED  KOHlkR. 
ClNC£«  fJCCHRJ" 
HQBART  BOSWOCTH 


"REFLECTIONS" 


MIDNITE  /HOW 

AT  1 1  -PI  <>M.  ALL  /EAT/  tA> 
ALL  /CHEEM  PgOOQAM  gVl 


NOW  PLAYING 

You  will  be  thrilled 
as  you.  have  never 
been  thrilled  before! 

DASHING 
BRILLIANT 

DARING 
MASTER  OF 
COURT  ROOMS 
AND  COURTSHIP ! 


P  AA/II_i.T^ET=L_;  ll 
AND  VINCENT  J| 
I    THEATRES  J§ 


I        -.,  .  .  N  .    •■  X  X.  . 


EDMUND  U»WE 

AlTOtMEY 

FOR  THE  ft 

DEFENSE 


If  MODERN  ADAM  AND  EVE 
PACKED    WITH    THRILLS  * 
1932's    BIG    SENSATION!  | 


TARZAN 

THE  APE  M  AN 

JOHNNY  WEISMU  LLER 


WOMEN  HE  WON  WITH 
KISSES  .  .  .  JURIES 
HE  WON  WITH  TRICKS 
CLIMBING. 
TO  FAME 
AND 

POWER 

THEN  A 

WOMAN 

TRIPPED 
HIM 


STARTS 
TODAY 


The 
Most 
Exciting 
Thrill 
Romance 
In  Months 
Vivid 


Joan 
Blondell 

Leslie 
Fenton 

Vivienne 
Osborn 

Was  She 
Guilty 
of  an 
Illicit 


Love 
Affair 


ROMANCE  UNDER 
THE  BIG  TOP! 


HOUSTON,  TEX. 


□HH53 


Now!   25c  Till  1  P.M 

Life  Promised  Her  Love..* 
Happiness  .  .  . 

 .       Everything  .  -.  • 

Then  Came  Het 
Great  Love  .  .  . 
r-,  But  a  Love  of 
Shame  and  Dis- 

-C5:  m 


THE 

STRANGi: 
CASE  OF 
CLARA  DEANE 

THE  BIGGEST 
STORY  EVER  TOLD 
P!n«  -  -  - 

Ccmtdy 
■THE  SPOT  ON'  THE  Jxt. G' 
Screen  Sons 
"HARVEST  MOON" 


72 


MOTION    PICTURE  HERALD 


June    4,  1932 


SUMMER  AND  THE  KIDDIES! 

Booking  your  pictures  three  to  six  weeks  in  advance  prompts  us  to  caution  you  that  with  the 
closing  of  the  schools  your  local  children  become  good  box  office  prospects  for  practically  every 
afternoon  of  the  week. 

Your  bookings  must  therefore  be  watched  with  this  thought  in  mind.  Augment  your  programs 
so  as  to  inject  some  youngster  appeal  and  remember  there  are  many  worth-while  tie-ups  available 
which  will  bring  the  kiddies  flocking  to  your  house  on  specified  days. 

Ice  cream  give-away  bags  are  always  timely  during  the  summer  months  and  even  help  pull 
many  adult  admissions  into  the  house.  By  all  means  include  them  in  the  free  ice-cream  stunts. 
Don't  forget  that  they  pay  a  much  larger  admission  than  the  kids. 

Incidentally,  if  your  town  has  a  good  local  playground  it  would  be  far  more  advisable  to 
arrange  to  take  shots  of  the  kids  at  their  various  play-games  than  to  try  and  compete  with  them 
or  get  the  kids  to  your  theatre  when  they  are  supposed  to  be  at  the  playground. 

Try  working  with,  rather  than  against,  your  playgrounds.  They  can  be  converted  into  dollars 
and  cents  just  as  your  local  schools  during  the  wintejr.  In  fact,  the  same  tie-ups  that  apply  to  the 
schools  are  most  always  feasible  for  the  playgrounds,  with  the  added  incentive  that  you  may  be 
able  to  sell  them  an  idea  that  on  raining  days  the  youngsters  meet  at  your  theatre  at  a  special 
playground  admission  price.   Think  this  over. 


JAMES  McKOY  MADE 
FINE  SALES  MANUAL 
FOR  ORCHESTRA  ACT 

Prompted  by  the  thought  that  managers 
are  often  up  against  it  when  collecting 
enough  good  material  at  short  notice  for  the 
selling  of  some  band  act,  we  will  touch 
briefly  on  what  James  H.  McKoy,  city 
manager  for  Publix  in  Miami,  Fla.,  did 
when  Ray  Teal  and  his  Floridians  hit  town. 

Like  many  other  orchestra  attractions 
Teal  had  no  real,  organized  selling  campaign 
and  McKoy  took  it  upon  himself  to  shape 
one  into  manual  form.  A  cursory  inspection 
of  the  several  neatly  put  together  pages  is 
convincing  evidence  that  not  many  selling 
angles  were  overlooked.  Newspaper,  screen, 
lobby,  etc.,  are  all  covered  in  the  various 
phases  of  advertising  and  exploitation.  Mats 
of  all  description  are  illustrated ;  newspaper 
readers  set  forth ;  booth  lighting  cues  in- 
telligently set  down ;  suggestions  made  for 
advertising  copy,  as  well  as  full  informa- 
tion for  the  stage  manager. 

Beyond  a  doubt  the  next  manager  who 
played  Teal  and  his  band  had  a  much  less 
difficult  time  shaping  a  selling  campaign, 
owing  to  the  practical  suggestions  outlined 
by  McKoy.  He  had  something  in  tangible 
form  to  work  with  and  undoubtedly  pro- 
duced results.  Maybe  this  tip  of  McKoy's 
will  inspire  other  managers  to  act  when 
similarly  situated,  for  after  all  what  it 
really  amounts  to  is  that  which  most  any 
good  showman  is  capable  of  doing — just 
taking  what  you  have  to  sell  and  getting 
organized — instead  of  proceeding  in  helter- 
skelter  fashion. 


Collins  Promoted 

Corwin  Collins,  formerly  assistant  man- 
ager of  Keith's  105th  Street  Theatre,  Cleve- 
land, Ohio,  has  succeeded  Art  Stern  as 
manager  of  the  RKO  Palace.  Howard  Hig- 
ley  succeeds  Collins. 


JANECKY  PROMOTED  ! 

Harold  F.  Janecky,  formerly  in  charge  of 
the  Warner  Theatre,  Milwaukee,  Wis.,  and 
lately  manager  of  the  Skouras  Theatre,  Lyn- 
brook,  L.  I.,  N.  Y.  has  ben  appointed  district 
supervisor  for  Skouras  houses  with  head- 
quarters at  the  Jackson  Theatre,  Jackson 
Heights,  L.  I. 

Zack  Freedman,  who  succeeds  Janecky  at 
the  Lynbrook,  arranged  a  testimonial  dinner 
for  the  latter  at  the  Hempstead  Elks  Lodge, 
at  which  some  twenty  house  managers 
were  present. 


ATMOSPHERIC  LOBBY 
FOR  'PLANE  PICTURE 
DREW  FOR  D.  V.  TERRY 

A  few  words  from  D.  V.  Terry,  manager 
of  the  Woodward  and  Terry  Theatres, 
Woodward,  Okla.,  informs  us  that  an  at- 
mospheric lobby  display  made  for  "Hell 
Divers"  was  the  source  of  much  word-of- 
mouth  publicity  for  that  picture. 

The  display  was  made  bv  Bill  Patterson, 
associate  of  Terry's  and  an  ex-vaudeville 
performer.  The  large,  model  'plane  shown 
in  the  accompanying  photo  extended  out  to- 
ward street  from  marquee  and  was  equipped 
with  an  electric  motor  to  turn  the  propeller. 
Lights  and  a  loud  speaker  were  also  part  of 
the  display. 


The  photo  hardly  does  justice  to  the  dis- 
play but  the  snap  was  small  and  the  above 
result  was  the  best  we  could  obtain  under 
conditions.  We'll  be  on  the  lookout  for 
further  news  from  Terry's  section  of  the 
country. 


FILM  SEIZURE  MADE 
GOOD  PUBLICITY  FOR 
SMALLEY  BOX  OFFICE 

Taking  advantage  of  the  wide  publicity 
given  seizure  of  a  print  of  "Mouthpiece" 
a  few  weeks  ago  at  the  Strand  Theatre, 
Syracuse,  N.  Y.,  George  Miller,  manager 
of  Smalley's  Theatre,  Hamilton,  N.  Y., 
cashed  in  on  that  picture  through  ads  in- 
serted in  newspapers  in  nearby  cities.  The 
ads  read,  "See  it  in  Madison  County  while 
court  makes  decision  for  Syracuse." 

A  number  of  the  Smalley  theatres  are  lo- 
cated in  towns  but  a  few  miles  away  from 
Syracuse  and  we  can  well  imagine  the  in- 
terest stirred  up  by  arrest  of  the  Strand's 
manager,  Perry  Spencer,  for  alleged  de- 
famation of  a  character.  It  was  a  foregone 
conclusion  that  Bill  Smalley  would  be  on 
the  job. 


JACK  WRIGHT  ALSO 
WAGED  A  CAMPAIGN 
ON  BROWN  PICTURE 

Among  the  many  contributions  from  Club 
members  on  "Fireman  Save  My  Child"  we 
note  that  Jack  Wright,  manager  of  the  Lib- 
erty Theatre,  La  Grande,  Ore.,  did  his 
share  of  work  on  that  picture. 


For  several  days  in  advance  all  his  news- 
paper advertising  shared  space  for  an- 
nouncements on  the  Joe  E.  Brown  picture 
and  the  accompaning  illustration  will  show 
how  four  young  fellows  used  an  old  hose 
cart  as  a  bally.  Dressed  in  firemen's  togs 
they  hauled  the  cart  through  the  principal 
sections  of  town.  Another  snap  we  have 
at  hand  shows  a  ladder  built  in  front  of 
the  big  electric  sign  atop  the  marquee,  with 
large  cutout  of  Brown  hanging  on  by  one 
hand. 

No  further  information  other  than  news- 
paper tear  sheets  and  the  snaps  were  re- 
ceived at  headquarters,  so  we'll  have  to 
draw  our  own  conclusions  that  the  campaign 
panned  out  in  the  good  old  way.  Keep  sock- 
ing the  ball,  Jack,  and  let's  know  what  else 
is  doing  in  showbusiness  out  at  La  Grande. 


MILWAIN  ARRANGED 
FREE  DISTRIBUTION 
FOR  HIS  PROGRAMS 

W.  G.  Milwain,  manager  of  the  Savoy 
Theatre,  Princeton,  Ky.,  recently  arranged 
with  two  local  concerns  for  distribution  of 
weekly  programs.  One,  a  milk  company 
with  several  hundred  customers,  places  a 
program  under  each  bottle  of  milk  delivered 
to  customers.  The  other,  a  dry  cleaning  out- 
fit, sees  that  a  program  is  placed  in  the 
pockets  of  each  freshly  cleaned  or  pressed 
article  of  clothing.  Theatre  credits  take 
care  of  all  cost. 

Milwain  is  one  of  the  boys  under  the 
wing  of  zone  manager  Lee  Goldberg,  War- 
ner theatre  executive  in  Louisville,  Ky. 
All  his  men  are  forever  hustling  with  some 
sort  of  a  gag  to  keep  the  names  of  their 
theatres  and  current  offerings  before  the 
public. 


NO  DUES  OR  FEES! 

Our  mail  bag  recently  prompts  us 
to  again  broadcast  the  fact  that 
there  are  no  initiation  fees,  dues  or 
charges  of  any  kind  in  conjunction 
with  your  membership  in  the  Round 
Table  Club. 

You  are  likewise  under  no  obliga- 
tion of  any  kind  other  than  to  keep 
us  posted  on  your  activities  and  to 
let  us  be  of  whatever  help  we  can 
to  you  and  your  theatre. 


June    4  ,  1932 


MOTION    PICTURE  HERALD 


73 


JOHN  PIVAL  SOUNDS 
OPTIMISTIC  NOTE  ON 
TRADE  AT  HIS  HOUSE 

One  of  our  enthusiastic  Club  members 
out  in  Detroit,  Mich.,  John  Pival,  who  man- 
ages the  Senate  Theatre  for  Ben  Cohen, 
would  have  us  believe  that  he  and  his  as- 
sociates have  knocked  Old  Man  Depression 
down  for  the  count, 
which  is  very  pleas- 
ing news,  indeed. 

"Panicked  'em, 
dragged  'em  in  by 
^t&+t%    ^  their   ears,    ate  it 

'  j^l^  !     up,"  are  just  a  few 

"  BiCAfiOO  of      the  phrases 

m  mary  ASToa  .         Johnnie  used  to  de- 
win  J25.00  CASH  scribe  some  recent 

ill  MEN  Qt  CHANCE  HOSSl  WZt        activities     at  his 
V';  :.;:  ,  -      .  house  and  the  en- 

OMWK-SATUR0AY--MA8  5  .-•       thusiastic   note  of 

AliNWSCEI  SUSSAY-MAtfr  ]etter  forces  us 

to  take  this  Round 
Tabler  at  his  word. 

For  instance, 
there  was  the 
"Martin  Brothers  Radio  Show,"  all  financed 
by  the  proprietor  of  a  local  radio  store. 
He  furnished  the  award  of  a  new  radio,  a 
display  in  his  window  two  weeks  prior  to 
show  and  a  great  deal  of  the  advertising. 
Pival  pitched  in  to  help  him  with  the  enter- 
tainment and  the  results  of  their  combined 
efforts  produced  a  "complete  radio  show 
on  the  stage."  Special  tickets  to  be  dropped 
in  a  barrel  in  the  lobby  were  printed  up  for 
the  occasion. 

Then,  there  was  the  "Men  of  Chance" 
stunt,  in  which  all  patrons  had  to  do  in  or- 
der to  participate  was  to  get  a  "horse  ticket" 
from  the  boy  attendant  and  drop  same  in 
the  lobby  barrel.  The  winning  horse,  was 
named  on  a  Saturday  night  before  opening 
day  of  the  feature.  Six  prominent  mer- 
chants and  political  leaders  were  on  hand 
for  the  big  event. 

A  Swell  Ballyhoo! 

As  for  a  bit  of  ballyhoo  we'd  like  to  call 
attention  to  a  gag  that  was  responsible  for 
getting  Ben  Cohen  out  of  bed  at  3  A.  M.  a 
short  time  ago.  At  that  time  Johnnie  be- 
came inspired  with  the  idea  of  getting  out  a 
four-page  extra  on  "Graft"  after  the  regu- 
lar run  of  the  West  Side  paper,  and  he 
'phoned  Ben  to  get  an  okay.  Well,  he  got 
it  and  the  result  was  distribution  of  20.000 
copies,  heads  screaming  in  red  that  "Graft 
Had  Been  Exposed." 

Maybe  some  of  our  members  will  recall 
the  description  we  gave  a  short  time  ago  of 
a  little  newspaper  being  published  by  the 
Senate.  At  that  time  it  was  a  two-page  af- 
fair ;  now  we  note  that  it's  grown  to  four 
pages.  At  least  50  per  cent  of  it  is  devoted 
a  bona  fide  neighborhood  news  and  the  bal- 
ance plugs  the  theatre  and  attractions. 
Johnny  also  writes  a  scandal  column  called 
"Seeing  Things,"  in  the  popular  tabloid 
column  style  of  the  day.  Copies  of  the  pa- 
per are  delivered  by  a  boy  who  steps  up 
on  porches  and  blows  a  two-tone  whistle, 
which  brings  out  the  youngsters,  or  what 
have  you,  on  the  loop.  "And  do  they  eat 
it  up?"  to  quote  Round  Tabler  John.  He'll 
be  glad  to  send  a  copy  to  any  member  who 
is  interested,  we  feel  sure. 

Pival  tells  us  that  a  much  larger  house 
out  in  his  city  pulled  a  Radio  Show  gag  a 
couple  of  weeks  after  it  was  run  at  the  Sen- 
ate and  he  deplores  the  fact  that  some  show- 
men in  small  theatres  labor  under  the  im- 
pression that  their  houses  are  too  small  to 
pull    sizeable    affairs.     "Just    whittle  'em 


"YOU  PAYS  YOUR  MONEY  AND  TAKES  YOUR  CHOICE!" 


"Twenty-five  different  attractions  all  for  the  price  of  cne,"  we  can  almost  hear  a 
member  of  Eddie  Corcoran's  staff  bark  in  front  of  the  box  office  at  the  Steel  Pier,  that 
famous  amusement  enterprise  on  the  boardwalk  at  Atlantic  City,  N.  J.  You  will  recall 
that  Corcoran  used  to  put  over  exploitation  campaigns  for  Keith's  in  Philadelphia;  now 
he's  acting  as  publicity  director  for  the  Steel  Pier,  where  he  not  only  sells  pictures  but 
a  lot  of  other  attractions,  all  for  one  admission.  The  above  photo  shows  the  front. 


down,"  advises  John,  "and  do  the  business." 

We're  reproducing  a  snapshot  of  a  board 
made  up  on  "Men  of  Chance"  by  Eddie 
Heals,  house  artist,  but  it's  pretty  small  and 
will  not  do  justice  to  his  work.  The  copy 
tied  in  with  the  horse  race  gag  that  Pival 
pulled.  Maybe  Eddie  will  send  along  some 
good  photos  or  sketches,  and  if  he  does 
we'll  promise  to  do  our  best  with  them.  In 
the  meantime,  thanks  to  Pival  for  his  con- 
tributions. We  know  he'll  keep  up  the  good 
work. 


Projectionist  Stunt 

The  manager  of  the  Westwood  Theatre 
(we  are  unable  to  name  him  at  this  writ- 
ing), Westwood,  Calif.,  with  the  aid  of  his 
projectionist,  recently  hit  upon  a  novel  stunt 
to  exploit  the  Joe  E.  Brown  picture,  "Fire- 
man Save  My  Child."  He  had  the  operator 
rehearse  the  trailer  until  he  knew  every 
spot  where  Brown  opened  his  mouth  to 
shout  his  famous  H-ellllllp !  When  the 
trailer  was  thrown  on  the  screen  the  volume 
was  reduced  to  a  whisper  and  then  ampli- 
fied it  to  several  times  normal.  Other  houses 
have  since  used  this  stunt  and  produced 
startling  effects. 


WATCH  YOUR  STEP! 

Managers  who  contemplate  any  form  of 
contest,  prize  competitions  or  schemes  of 
any  kind  in  connection  with  which  the  mails 
are  to  be  used  are  advised  to  ascertain 
whether  such  matter  is  admissible  to  the 
mails  in  view  of  the  fact  that  the  postal 
laws  prohibit  the  mailing  of  matter  relating 
to  schemes  or  enterprises  for  the  award  of 
prizes  or  distribution  of  money  or  prop- 
erty by  lot  or  chance,  drawings,  guessing 
contests,  lucky  number  contests,  etc.,  and 
should  submit  to  their  local  postmaster  de- 
tails and  full  particulars  of  such  schemes  in 
order  to  avoid  violation  of  the  lottery  laws. 


ARNOLD  GATES  BUSY 
PUTTING  OVER  SHOWS 
AT  CLEVELAND  HOUSE 

Since  it  is  quite  logical  for  news  of  Easter 
Egg  Hunts  to  reach  this  office  after  the 
stunt  has  been  pulled  our  members  will 
have  to  overlook  the  late  date  in  recording 
that  Arnold  Gates,  manager  of  Loew's 
Granda  Theatre,  Cleveland,  had  his  neigh- 
borhood all  pepped  up  with  the  Hunt  he 
staged  during  the  season. 

Fifty  worthwhile  awards  for  the  young- 
sters, including  bunnies,  skates,  puppies, 
kodaks,  candy,  baseballs,  bats,  games,  hats, 
and  numerous  other  articles  were  promoted 
from  merchants  and  listed  as  a  special 
herald  issued  for  the  occasion.  Credit  lines 
were  given  the  merchants  underneath  name 
of  article.  Boys  and  girls  had  separate 
hunts  and  the  game  was  supervised  by  fire- 
men and  policemen.  Awards  were  made 
from  the  stage  of  the  theatre. 

Other  evidence  of  Gates'  activities  is 
shown  on  a  card  and  herald.  Copy  on  the 
card  tied-up  with  a  local  photographer  and 
stated  that  after  four  marks  had  been 
punched  by  theatre  doorman  the  holder 
would  be  entitled  to  one  large  portrait  with- 
out charge.  The  herald  tied  up  with  Century 
Air  Lines  on  "Hell  Divers"  and  were  dis- 
tributed over  neighborhood  from  air  by 
'plane.  The  stunt  included  the  usual  identi- 
fying mark  good  for  guest  tickets,  when 
herald  was  returned  to  box  office. 

Gates  tells  us  the  latter  stunt  produced 
tremendous  response  despite  adverse  weather 
conditions.  We  also  gather  that  the  'plane 
company  stood  a  good  portion  of  the  ex- 
pense on  account  of  its  ad  on  part  of  the 
herald.  Thanks,  Arnold,  for  keeping  in 
touch  with  headquarters.  Let's  hear  some 
more  at  the  first  opportunity,  because  your 
activities  always  make  interesting  reading 
for  the  rest  of  your  brother  members.  We 
will  be  looking  for  vour  next  trade  booster. 


^4 


MOTION    PICTURE  HERALD 


June    4,  1932 


HERE  ARE  MORE  NEW  CLUB  MEMBERS! 


LEON  PICKLE'S  name  is  not  a  new  one 
to  readers  of  Round  Table  Club  pages  for 
•we've  often  published  accounts  of  what  this 
manager  has  done  to  sell  shows  at  the  Ken- 
tucky Theatre,  Henderson,  Ky.  He's  one  of 
Zone  Manager  Lee  Goldberg's  boys  and 
Lee  has  been  kind  enough  at  various  times 
to  keep  us  posted  on  what  has  been  going 
on  at  several  houses  under  his  supervision. 
Leon  has  been  a  reader  of  this  department 
for  the  past  three  years  and  has  now  re- 
solved to  do  his  best  to  return  some  of  the 
favors  he  has  received  from  other  Round 
Tablers.  We  hope  he  means  just  that. 
Shoot  your  ideas  along,  Leo,  and  we'll  do 
our  part. 

 Wear   Your  Club   Pin!    !  !  

JACK  E.  SARPHIE  hails  from  down 
south  in  Brookhaven,  Miss.,  where  he  skip- 
pers a  theatre  that  bears  his  own  name:  all 
of  which  leads  us  to  believe  that  this  new 
member  will  have  to  be  classed  as  an  owner- 
manager.  It's  a  pleasure  to  add  his  name  to 
the  ever-lengthening  Club  roster  and  it  will 
not  be  our  fault  if  Jack  doesn't  do  his  bit 
in  the  way  of  contributing  his  share  of 
show-selling  gags  for  this  department.  We 
will  hope  to  hear  from  him  again  at  the 
first  opportunity. 

 Wear   Your  Club  Pin!    !  !  

C.  A.  BOSHART  is  located  out  in  To- 
peka,  Kas.,  where  he  manages  the  Fox- 
Grand  Theatre  and  he  is  another  showman 
who  is  ready  to  be  introduced  to  the  many 
readers  of  this  department.  Glad  to  have 
you  with  us,  Boshart,  and  we're  sure  the 
rest  of  the  gang  feel  likewise  about  your 
application.  Now  that  you're  an  elected 
Round  Tabler,  tell  us  something  about  your 
methods  of  selling  shows.  Pass  along  any 
good  gag  that  will  help  a  brother  manager 
sell  some  extra  tickets.  We're  sure  your 
interest  will  be  appreciated. 

 Wear   Your  Club  Pin!    !  !  

W.  B.  HOLDEN  is  the  skipper  of  that 
big  B  &  K  deluxer,  the  Uptown  Theatre,  at 
4814  Broadway,  Chicago,  111.,  and  it  certain- 
ly will  be  interesting  to  hear  what  kind  of 
tonic  is  being  fed  to  the  box  office  of  this 
house.  It  takes  some  showmanship  to  run 
a  5,000-seat  theatre  and  that  means  that 
Holden  is  forever  on  the  job  of  formulating 
ideas  which  will  work  out  in  his  favor.  It 
is  indeed  a  pleasure  to  record  that  he  has 
become  a  member  of  this  organization  and 
we  hope  he  will  be  able  to  find  the  necessary 
time  to  send  along  some  of  his  ideas.  We're 
sure  every  Round  Tabler  will  want  to  know 
what  methods  he's  using. 
 Wear   Your  Club   Pin!    !  !  

CHARLES  B.  CRAIG  is  located  over  in 
the  famous  old  town  of  Gloucester,  Mass., 
and  it  becomes  our  duty  to  announce  that 
another  Publix  man  has  sent  us  an  applica- 
tion for  Club  membership.  That's  the  proper 
spirit,  Charles,  and  we're  listing  your  name 
under  the  many  others  that  work  on  the 
same  circuit.  Practically  everyone  of  these 
showmen  have  been  conscientious  contribu- 
tors to  this  department  and  we  hope  you'll 
do  the  same.  Let  us  hear  from  you  as  often 
as  possible. 

 Wear   Your  Club   Pin!    !    !  ■ 

JOHN  A.  RYAN  is  the  owner-director  of 
the  RCA  Theatre,  Scranton,  Pa.,  and  we're 
mighty  glad  to  record  that  his  application 
for  membership  in  the  Round  Table  Club 
has  been  received.  Mr.  Ryan  and  his  son, 
John  A.  Jr.,  are  on  their  toes  down  in  this 
live  Pennsylvanian  city  and  we're  sure  that 
their  suggestions  will  be  both  worthwhile 
and  welcome  to  the  other  members  of  this 
organization.  We  must  congratulate  him  on 
picking  an  original   name   for  his  theatre. 


THEODORE  L.  SMALLEY  started  off 
in  life  to  become  an  artist  and  newspaper- 
man but  changed  his  course  and  eventually 
became  a  member  of  the  crew  of  the  good 
old  ship  Publix.  He's  been  with  this  outfit 
for  the  past  three  years  and  we  now  find 
him  at  the  helm  of  the  well  known  Wash- 
ington Street  Olympia  Theatre,  Boston, 
Mass.,  a  house  formerly  managed  by  the 
deservedly  famous  George  Laby,  and  often 
represented  in  this  department.  We're 
mighty  glad  to  have  the  Olympia  again  on 
our  list  and  if  Smalley  treats  this  depart- 
ment just  half  as  well  as  Laby  did,  we'll  be 
satisfied.  So  get  busy,  Ted,  and  give  us  a 
chance  to  catch  up  on  back  numbers  of 
what's  been  going  on  at  your  theatre. 
 Wear   Your  Club  Pin!    !  !  

ED.  C.  CURDTS  is  the  owner-manager 
of  the  Bijou  Theatre,  Greenville,  S.  C,  and 
what's  more,  he's  been  that  way  for  the 
past  twenty-five  years.  He  recently  cele- 
brated his  Silver  Anniversary  and  we  honest- 
ly believe  that  here  is  a  record  for  some  of 
the  other  Club  members  to  shoot  at.  We 
like  the  spirit  with  which  his  application  is 
sent.  He  "hopes  to  put  as  much  into  the 
Club  as  he's  sure  he'll  take  out,"  and  believe 
us,  fellow  Round  Tablers,  that's  the  way  to 
tackle  the  slogan  of  "All  for  one  and  one 
for  all."  Good  luck,  fellow  Round  Tabler 
Curdts,  and  let  headquarters  hear  from  you 
whenever  possible. 

 Wear   Your  Club   Pin!    !  !  

NCHOLAS  SCIARTILLI  manages  the 
Magnet  Theatre  down  in  Minnoka,  Pa.,  and 
we're  taking  this  opportunity  to  acknowl- 
edge his  request  to  include  his  name  among 
the  go-getting  showmen  members  of  this 
organization.  Okay,  Nick,  you're  in  the 
army  now — right  now — and  we  hope  you'll 
make  an  A  Number  One  soldier  in  this  out- 
fit. Send  along  some  good  show-selling  gags 
for  your  brother  Round  Tablers  and  we'll 
make  you  a  top  sergeant.  Let's  hear  from 
you  regularly. 


HERE'S  THE  BLANK 


APPLICATION  FOR 
MEMBERSHIP 

MANAGERS'  ROUND 
TABLE  CLUB 

Hey,  "Chick": 

Please  enroll  me  in  the  Club  and 
send  me  my  framed  certificate. 

Name   

Position   

Theatre  

Address   

City  

State   

(Mail  to  Managers'  Round  Table  Club, 
1790  Broadway,  New  York) 


H.  E.  RICE  manages  the  Central  Theatre 
over  in  Biddeford,  Maine,  and  he's  another 
Pine  Tree  State  showman  in  line  for  intro- 
duction to  his  fellow  Round  Tablers.  Rice 
is  one  of  the  many  Publix  men  listed  on 
the  Club  roster  and  we  have  every  reason 
to  believe  that  he'll  do  his  level  best  to  keep 
up  the  excellent  pace  set  by  his  brother 
managers  in  all  parts  of  this  country  in  the 
matter  of  making  regular  contributions  to 
this  department.  Tell  us  what's  going  on 
at  the  Central,  Rice,  and  we'll  pass  along 
the  information  to  the  other  fellows. 
 Wear   Your  Club  Pin!    !  !  

HARVEY  HANREDDY  is  an  RKO  man 
at  South  Bend,  Ind.,  where  he  has  charge 
of  the  Granada  Theatre.  He's  another  ap- 
plicant to  the  ranks  of  this  go-getting  group 
of  showmen  and  we're  here  to  state  that 
we're  mighty  glad  to  add  his  name  to  the 
ever-growing  list.  There's  just  one  way  to 
pay  your  dues  in  this  organization,  Harvey, 
and  that's  to  pass  along  news  of  what  you're 
doing  for  show  business  out  your  way.  Give 
the  fellows  a  slant  on  your  methods  of  build- 
ing patronage  and  we'll  see  that  the  dope  is 
passed  along. 

 Wear   Your  Club  Pin!    !    !  ■ 

JOHN  A.  RYAN,  JR.,  is  the  son  and 
namesake  of  the  owner  of  the  RCA  Theatre 
in  Scranton  and  he's  running  true  to  that 
old  saying  of  "like  father,  like  son."  He  also 
is  growing  up  in  show  business  and  he's  co- 
manager  of  the  house  at  this  writing.  With 
both  John,  Sr.  and  John  Jr.,  to  keep  us  in- 
formed on  doings  at  the  RCA,  the  Club 
should  not  lack  for  news  from  that  Scranton 
neighborhood.  Take  a  little  time  off  at  the 
first  opportunity,  John,  and  tell  us  about 
that  last  good  gag  you  and  dad  used  to  fill 
the  house. 

 Wear   Your  Club   Pin!    !   ! — — •  

CARROLL  A.  BUCKLEY  is  the  first 
assistant  manager  of  the  Fields  Corner  The- 
atre, a  Publix  house  in  Dorchester,  Mass., 
and  his  job  is  helping  Manager  Joseph 
Lourie  in  the  game  of  show  business.  Buck- 
ley is  21  years  of  age  and  has  been  with 
the  Fields  Corner  since  it  opened  eight  years 
ago.  He  has  come  up  from  the  ranks  to  his 
present  position  and  his  boss  tells  us  that 
he  is  an  able  executive.  We're  glad  to  make 
room  around  the  Table  for  this  new  mem- 
ber and  hope  to  hear  regularly  from  both 
him  and  Lourie. 

 Wear   Your  Club  Pin!    !  !  

DAN  GILHULA  sends  his  appreciation 
for  membership  in  this  club  from  Holyoke, 
Mass.,  where  he  manages  the  Strand  Thea- 
tre, a  Publix  first-run  house  with  straight 
picture  policy.  Welcome  to  the  gang,  Dan, 
and  let's  hope  that  you,  too,  will  become  an 
enthusiastic  contributor  to  this  department. 
Seems  to  us  you  might  be  able  to  get  us  up 
a  smart  yarn  about  building  up  attendance 
of  students,  since  your  town  boasts  of  a 
couple  of  well  known  temples  of  knowledge. 
What  say,  Dan?    Do  your  bit. 

 Wear   Your  Club  Pin!    !  !  

DAVID  BOOKER  is  the  manager  of 
the  Broadmoor  Theatre  over  in  Bloom- 
field,  N.  J.,  and  he's  another  showman  who 
has  decided  to  cast  his  lot  with  the  several 
thousand  men  who  have  made  this  Club 
possible.  It's  just  a  question  of  time,  Dave, 
when  every  manager  will  have  received  a 
certificate  of  membership  in  the  Round 
Table  Club,  and  we're  mighty  glad  to  see 
that  you've  taken  the  necessary  time  to 
clip  one  of  the  application  blanks.  Now 
that  you're  one  of  the  gang  we  hope  you'll 
do  your  best  to  contribute  some  suggestions 
on  show-selling.  Send  along  some  recent 
gags  you've  used  and  we'll  see  that  the 
gang  is  tipped  off. 


June    4,  1932 


MOTION    PICTURE  HERALD 


75 


,  CLASSIFIED 
I  Advertising 

^  Ten  cents  per  word,  payable  in  advance. 

$1.00.  Copy  and  checks  should  be  addressed  Classified  Ad  Dept., 
Motion  Picture  Herald,  1790  Broadway,  New  York,  N.  Y. 

The    Recognized   National    Classified    Advertising  Medium 


Theatre  Equipment  Bargains 


Equipment  for  Sale 


THINK  OF  IT — 29i  SQ.  FT. !  A  FEW  FLAME- 
PROOFED  BEADED  SOUND  SCREENS  LEFT— 
Guaranteed  Factory  Perfect,  test  samples  free.  Don't 
wait,  wire  S.O.S.  Corp.,  Dept.  E-H,  1600  Broadway, 
New  York  City.  Cable  Address,  "SOSOUND,"  New 
York. 


Mail  Order  Bargains 


NEW  S.O.S.  CATALOGUE  YOURS  FOR  ASKING 
-SEND  FOR  USED  BARGAIN  LIST— MAKE  YOUR 
MOTTO  "SAVE  ON  SUPPLIES"  THRU  S.O.S.:— 
A  cordial  invitation  is  extended  to  the  Trade  to  visit 
us  in  our  palatial  Show  Rooms  when  in  New  York. 
We  are  the  Largest  Mail  Order  House  in  the  Motion 
Picture  Industry.  What  have  you  to  buy,  sell  or 
trade?  S.O.S.  CORP.,  Dept.  E-H,  1600  Broadway, 
New  York  City.  Cable  Address  "SOSOUND,"  New 
York. 


Chairs  For  Sale 


INVENTORY  SALE  at  depression  pricet— 300  oied 
hardwood  portable  chairs  in  sections  of  two,  1,000 
upholstered  chairs,  backs  fully  covered  in  red  yelour, 
seats  newly  recovered  and  re-padded  in  imitation 
leather,  $1.75  each,  600  %  in.  7-ply  veneered  backs, 
inserted  panels,  covered  in  red  imitation  leather,  seats 
newly  re-covered  and  re-padded,  $1.90  each;  5-ply 
veneered  chairs,  75c  each,  in  any  quantity,  and  many 
other  bargains.  Chair  replacement  parts  matched  for 
every  make  of  chairs,  at  reasonable  prices,  and  prompt 
shipment.  Address  Illinois  Theatre  Equipment  Co., 
1150  S.  Michigan  Ave.,  Chicago.  111. 

1,250  HIGH  GRADE  SPRING  CONSTRUCTED 
CHAIRS:  Full  uphostered  backs,  covered  in  green 
Velour;  Spring  Seats  covered  in  imitation  Spanish 
leather.  600  Heywood- Wakefield  panel  back  chairs, 
spring^  seats  newly  upholstered  and  covered  in  green 
imitation  Spanish  leather.  Reasonable  prices.  Write  to 
ILLINOIS  THEATRE  EQUIPMENT  COMPANY, 
1150  South  Michigan  Avenue.  Chicago,  Illinois. 

Position  Wanted 


SOUND  PROJECTIONIST  —  married,  Christian, 
five  years  theory  and  practice  all  equipments,  good 
mechanic,  wants  steady  position  in  small  city,  New 
York,  New  Jersey,  Pennsylvania,  Connecticut.  Now 
employed.  State  particulars.  Address  Box  No.  146, 
Motion  Picture  Herald,  1790  Broadway,  New  York. 

HUSTLING  THEATRE  MANAGER— Desires  posi- 
tion to  manage  one  or  more  theatres,  any  place  in 
U.  S.  A.  or  Canada.  At  liberty  June  7th.  Community 
Builder,  Buyer,  Booker,  Publicity  Expert.  Real  show- 
man. Married.  Good  habits.  I'll  get  the  business 
regardless  of  local  conditions.  Best  references.  Address 
THEATRE  MANAGER,  1223  West  Market  St.,  Lima, 
Ohio. 

PROJECTIONIST  DESIRES  POSITION.  5  years 
experience.  Go  anywhere.  State  salary.  References. 
Address  WAYNE  SMITH,  728  Meredith  Avenue, 
Saginaw,  Michigan. 

Equipment  for  Sale 

FOR  SALE:  Dictaphone  complete  with  dictating 
and  transcribing  machines.  Also  shaving  machine. 
Price  $350.  Perfect  working  condition.  Write  Box, 
138,  Motion  Picture  Herald,  1790  Broadway,  New 
York  City. 

FOR  SALE  —  ATTENTION  INDEPENDENT 
DEALERS:  Simplex  large  and  small  magazine  roll- 
ers, and  Asbestos  Heat  Shields,  made  of  the  best 
grade  heat  resisting  material.  Write  for  prices. 
Address  Joe  Spratler,  12-14  East  Ninth  Street, 
Chicago,  Illinois. 

PAIR  POWERS  6B  Projectors,  Powers  Lamps, 
Cinephor  Lenses,  New  Syncrofilm  Sound  Heads,  $450.00 
complete.  Address  M.  ENGLAND,  86  Van  Braam 
Street,  Pittsburgh,  Penna  . 


YOU  CAN  BUY  THIS  RCA  EQUIPMENT  OUT- 
RIGHT-NO STRINGS  ATTACHED  :-Another  lot  of 
these  P2  Professional  Projectors  complete  with  RCA 
type  Sound-on-Film  Heads;  Bausch  &  Lomb  Cinephor 
Optical  Systems;  UX868  RCA  Photophone  Photocells; 
Rear  Shutter,  Double  Exciter  Lamp  Sockets;  3000' 
Magazines;  Direct  Drive,  all  ready  to  run  for  $395.00. 
These  are  worth  $2500.00,  and  are  ideal  for  Private 
Projection  Rooms,  Churches,  Schools,  etc.  RCA  Pho- 
tophone type  Sound  Heads  for  Simplex  and  Powers 
also  available,  $225.00.  Write  S.O.S.  Corp.,  Dept.  E-H, 
1600  Broadway,  New  York.  Cable  Address, 
"SOSOUND,"  New  York. 

EXQUISITE  FLAMEPROOF  ACOUSTICAL 
TREATMENT  NOW  WITHIN  REACH  —  Beautiful 
Tufted  Rayon  top  Silklike  lustre  %"  thick  in  Peacock 
Blue  or  Burgundy  Red.  May  be  applied  directly  to 
wall  or  over  present  surface — no  outer  covering  re- 
quired. Only  6(?  sq.  ft.  Send  for  sample.  S.O.S.  Corp., 
Dept.  E-H,  1600  Broadway,  New  York  City,  Cable  Ad- 
dress, "SOSOUND,"  New  York. 

SMILE  AWAY  DEPRESSION  —  CONSULT  OUR 
BARGAIN  BULLETIN  BEFORE  YOU  BUY.  Every- 
thing from  "Soup  to  Nuts"  in  Theatre  Equipment, 
Projectors,  Accessories  and  Supplies  at  UNHEARD 
OF  PRICES.  MONARCH  THEATRE  SUPPLY  CO., 
154  East  Calhoun,  Memphis,  Tenn. 

BIG  BARGAINS  —  Rebuilt  Simplex  Motor  Driven 
Machines  with  type  "S"  Lamp  Houses,  with  late 
type  Flat  Belt  friction  drive  Speed  Controls,  $300.00 
each.  Rebuilt  Powers  6B  Motor  Driven  Machine, 
$235.00  each.  DeLuxe  Motiograph  Machine,  $250.00 
each.  Big  Stock  of  Exhaust  and  Oscillating  Fans 
for  DC  and  AC  current.  Generators,  all  makes,  ticket 
selling  machines,  film  containers,  etc.,  all  at  bargain 
prices  for  immediate  shipment.  Write: 
ILLINOIS  THEATRE  EQUIPMENT  COMPANY, 
1150  South  Michigan  Avenue.  Chicago,  Illinois. 

CHANGE  LENSES  NOW  — NEW  UNIFORM 
APERTURES  FREE— TRADE-INS  ALLOWED:— 
Used  Lenses,  All  Standard  Makes,  Quarter  Size,  $9.75; 
Half  Size,  $19.50;  New  Snaplite  Special,  Quarter  Size, 
$11.95;  New  Superlite  Special  Half  Size,  $39.00;  New 
Kollmorgen  Half  Size  for  Large  Theatres,  List  Price 
$125.00,  Extra  Special,  $49.50;  Lens  Cleaning  Kits, 
$1.89;  New  Pictures  are  Smaller.  DON'T  NEGLECT 
YOUR  PROJECTION.  S.O.S.  CORP.,  Dept.  U,  1600 
Broadway,  New  York  City.  Cable  Address  "SO- 
SOUND,"  New  York. 

COMPLETE  SOUND-ON-FILM  INSTALLATION 
FOR  A  600  SEAT  THEATRE.  Two  Senior  Model 
Sound  Heads,  All-Electric  Theatre  Amplifier,  Two 
Motors,  RCA  Photophone  Speaker.  Complete  with 
everything  needed  for  $350.00.  Satisfaction  Guaran- 
teed. Beaded  Sound  Screens  38c  per  square  foot; 
New  Uniform  Aperture  Plates  $1.00  each;  Brand 
New  Lens  $9.75.  Address  THEATRE  SOUND 
SERVICE,   ROCHESTER,  NEW  YORK. 

TWO  SUITCASE  PROJECTORS  complete  with 
brand  new  Sound  on  Film  Heads.  Amplifier,  Speaker, 
Tubes.  Photocell  and  Cable,  $600.00.  Address  Box  No. 
153,  Motion  Picture  Herald,  1790  Broadway,  New  York. 

BUY  FOR  CASH  AND  SAVE.  HERE'S  A  REAL 
BARGAIN.  Two  Simplex  machines  rebuilt  complete 
with  Peerless  low  intensity  reflector  arc  lamps,  $600.00. 
Satisfaction  guaranteed.  National  carbons  12's  and  8's 
$9.60  per  hundred  pair.  300  brand  new  Century  and 
Robbms  &  Meyers  A.C.  16"  Oscillating  noiseless  fans 
$22.50  each.  A  warehouse  full  of  other  theatre  equip- 
ment at  big  bargains.  WESTERN  FEATURE 
FILMS,  1018  S.  Wabash  Ave.,  Chicago,  111 


Theatre  Training  Schools 

THEATRE  EM  P  LO  Y  EES — Lea  rn  modern  theatre 
management  and  theatre  advertising.  Approved  and 
specialized  home-study  training  for  theatre  employees. 
I  he  Institute  s  training  leads  to  better  positions  Free 
P"*'0"!?".  Address  THEATRE  MANAGERS  IN- 
blUUIE,  325  Washington  Street,  Elmira.  New  York. 


Sound  Equipment  Bargains 

O.K.— YOU  SUMMER  SHOWMEN— HERE  IT  IS— 
YOU  ASKED  FOR  IT— PORTABLE  SOUND-ON- 
FILM  AT  A  PRICE:— Complete,  nothing  else  to  buy. 
Plug  in  any  convenient  light  socket,  set  up  in  five 
minutes  ready  to  operate.  Equipment  includes  Projec- 
tion Machine,  Sound  Film  Head,  Combination  Power 
Unit  and  250  type  Amplifier,  All  Tubes,  and  Speaker. 
Uses  35  mm.  Film.  Finest  reproduction  suitable  for 
audience  up  to  1,500.  92'  throw — 9  x  12  picture. 
Special  $495.00.  Write  for  bulletin  DVM.  S.  O.  S. 
Corp.,  1600  Broadway,  New  York  City.  Cable  Address, 
"SOSOUND,"  New  York. 

SOUND  VALUES— SOUND  EQUIPMENT— SOUND 
SERVICE.  INVESTIGATE  BEFORE  YOU  BUY. 
Complete  Latest  Type  SENIOR  SOUND  ON  FILM 
SYSTEMS  for  theatres  up  to  2000  seats.  Everything 
the  BEST  at  Remarkably  LOW  PRICES.  VERY 
SPECIAL. — Senior  Sound  Heads,  less  Speakers  and 
Amplification,  otherwise  complete  $118.75  each.  PORT- 
ABLE SOUND  PROJECTORS  AND  EQUIPMENT 
ALSO.  Circular  SXO  explains  everything.  MONARCH 
THEATRE  SUPPLY  CO.,  154  East  Calhoun,  Memphis, 
Tenn. 

STOP  PAYING  EXCESSIVE  ROYALTIES, 
RENTALS  AND  SERVICE  CHARGES— BUY  YOUR 
OWN: — Famous  S.O.S.  Sound-on-Film  System  at  low- 
est prices  ever — Choice  of  three  systems,  SMALL 
HOUSES,  $395.00;  MEDIUM  HOUSES,  $495.00; 
LARGEST  HOUSES,  $595.00.  Dual  Amplifier,  slightly 
additional.  Senior  Sound  Heads,  less  Amplification  and 
Speakers,  complete  otherwise,  $109.37  each.  Liberal 
allowance  on  Disc  Equipment.  Agents  Wanted.  Write 
S.O.S.  CORP.,  Dept.  E-H,  1600  Broadway,  New  York 
City.    Cable  Address,  "SOSOUND,"  New  York. 

Projector  Repairing 

CASH  PAID  FOR  OLD  SIMPLEX  PROJECTORS 
OR  MECHANISMS.  PEERLESS  or  Strong  Re- 
flector Arc  Lamps.  Will  buy  equipment  in  any 
condition.  Pay  highest  prices.  Address  Amusement 
Supply  Co.,  Inc.,  630  Ninth  Ave.,  New  York,  N.  Y. 

SKILLED  MECHANICS,  specialized  tools,  and  a 
shop  equipped  for  but  one  purpose  can  offer  you 
nothing  but  the  best  in  repair  work.  That  is  what  I 
have,  and  I  can  offer  you  the  best  in  the  overhauling 
of  your  motion  picture  machinery  equipment.  One 
of  the  oldest  repair  men  in  the  territory,  and  serving 
some  of  the  largest  houses.  Relief  equipment  fur- 
nished free.  For  results  bring  your  work  to  Joseph 
Spratler,   12-14  E.  Ninth  Street,  Chicago,  Illinois. 


Business  Stimulators 


MOVIE  THEATRE  MANAGERS:  PACK  YOUR 
HOUSES  playing  the  new  HOO-RAY  game.  It's 
brand  new.  Taking  the  country  like  storm.  Some- 
thing like  Bingo  or  Corn  game  now  available  for 
theatre  audiences.  Everybody  plays.  Works  from  the 
screen.  We  furnish  everything:  trailers,  slides,  Hoo- 
Ray  cards;  one-sheets,  score  sheets,  mats,  etc.,  you 
furnish  prizes.  Great  advertising  stunt  for  yourself 
and  local  merchants.  Costs  you  $7.50  per  week. 
Write  for  full  details.  THE  HOO-RAY  GAME  CO., 
710  Cooper  Bldg.,  Denver,  Colorado. 

Programs  and  Heralds 


WEEKLY  PROGRAMS,  new  design,  requires  no 
folding,  displaying  cuts  created  in  our  own  engraving 
plant— 500,  $2.50;  750,  $3.25;  1000,  $4.00;  each  thousand 
after  the  first,  $2.50;  postage  prepaid  to  any  point 
in  the  U.  S.  A  Over  300  theatres  acclaim  them  the 
best  yet.  HERALDS,  5x10,  beautifully  illustrated  with 
special  cuts  and  imprinted  with  theatre  name,  town, 
dates,  shorts  and  admission— 250,  70c;  500,  $1.10;  750, 
$1.50;  1000,  $1.85;  each  thousand  after  the  first,  $1.50, 
postage  prepaid.  All  orders,  shipped  same  day  as 
received.  Address,  "FEPCO"  HERALD  SERVICE, 
Leflang  Bldg.,  Box  795,  Omaha,  Nebraska. 


CLASSIFIED  ADVERTISING 

(Continued  on  next  page) 


76 


MOTION    PICTURE  HERALD 


June    4,  1932 


(CLASSIFIED  ADVERTISING—CONT'D) 


Chair  Covers 

CHAIR  COVERS,  CUSHIONS.  Tailored  to  fit. 
Wide  selection,  rightly  priced.  Address  SPECIALTY 
DEPARTMENT,  FLORENCE  BEDDING  COM- 
PANY, Florence,  S.  C.  

Equipment  Wanted 

WANTED— Used  automatic  ticket  registers  of  any 
kind.  State  size  and  price.  Address  Box  145,  Motion 
Picture  Herald,  1790  Broadway,  New  York. 

WANTED,  TO  BUY:  Powers  6B  or  6A  Projector 
Bases  and  Mechanisms;  also  Power  Amplifiers  and 
Speakers.    Address  Box  485,  Rochester,  New  York. 


WABASH  AVENUE 


CHICAGO 

If  the  local  censor  board,  the  members  of 
which  are  now  facing  amputation  from  their 
jobs  as  part  of  the  city's  economy  program, 
feel  that  Mayor  Cermak  is  over-diligent  in 
backing  the  move  to  abolish  the  board,  they 
have  only  themselves  to  blame.  The  board, 
ever  alert  in  scrutinizing  pictures  from  the 
moral  standpoint  and  quick  with  the  shears  and 
pink  tickets,  pulled  a  serious  faux  pas  when  it 
completely  missed  the  scene  in  Doug  Fairbanks' 
"Around '  the  World"  film  where  Chicago  is 
identified  by  exploding  bombs  as  the  magic 
carpet  sails  over  the  city.  His  Honor  himself 
saw  the  picture,  burned  up  plenty  over  what 
he  termed  a  slur  on  the  fair  name  of  the  city, 
and  ordered  the  scene  cut  pronto.  How  the 
board  missed  this  scene  has  been  a  puzzle  to 
the  Mayor  ever  since  and  the  incident  is  un- 
doubtedly responsible  for  no  little  misgivings 
in  the  Mayor's  mind  as  to  the  value  of  this 
group  of  city  hirelings.  Consequently  Chicago's 
chief  executive  is  figuring  that  if  that  type  of 
service  can  be  eliminated  at  a  saving  to  the 
administration  of  some  $35,000  per  year— well 
it  will  be  okay  with  him. 

V 

Columbia  Pictures  executives  stopped  off  at 
the  local  exchange  to  greet  Bill  Brumberg  be- 
tween trains  en  route  to  the  West  Coast  for 
the  company's  western  convention.  Those  in 
the  party  were  Charles  Rosenzweig,  Abe  Mon- 
tague, Rube  Jackter,  Jerry  Safron,  Sam  Mos- 
cow, Joe  McConville,  George  Brown,  Lou 
Weinberg,  Hal  Hode,  Mort  Wormser  and 
Henri  Brunet. 

V 

The  Castle  Theatre  operated  by  Dick  Beck 
had  a  short  lift  as  the  city's  exclusive  news- 
reel  theatre  and  is  now  back  to  feature  pic- 
tures. 

V 

Willis  Kent,  independent  producer,  was  a 
visitor  in  Chicago  last  week. 

V 

Clyde  Eckhardt,  back  from  the  Fox  sales 
convention,  is  the  picture  of  enthusiasm  and 
optimism.  He  will  tell  you  in  no  uncertain 
terms  that  the  Fox  product  announcement  is 
the  finest  thing  he  has  ever  seen. 

V 

Dave  Dubin  has  established  headquarters  at 
908  S.  Wabash  avenue,  where  he  has  taken 
over  large  space.  He  says  he  will  shortly  have 
an  important  announcement  to  make. 

V 

Signs  of  something  or  another :  the  new  radio 
in  Aaron  Saperstein's  office. 

V 

Lou  Abramson  says  all  this  talk  about  the- 
atres closing  looks  kind  of  funny  to  him  be- 
cause there  are  almost  as  many  opening  as 


Films  for  Rent 


RENT  SILENT  FILMS,  50f*  reel.  Address  BOX 
5836,  KANSAS  CITY,  MISSOURI. 


Patents 


PATENT  ATTORNEY  secures  patents,  trademarks, 
copyrights;  ask  for  literatures.  POLACHEK,  1234 
Broadway  (at  31st  Street)  New  York. 


PATENT  YOUR  IDEAS— Send  me  your  sketch  or 
explanation  for  confidential  advice.  Z.  H.  POLA- 
CHEK. Registered  Patent  Attorney-Engineer,  1234 
Broadway,  New  York. 


ON  BROADWAY 


Week  of  May  28 


MAYFAIR 

Screen  Snapshots  No.  9  Columbia 

Blondes  by  Proxy  RKO  Pathe 

Romance   Educational 

PARAMOUNT 

Backyard  Follies  Paramount 

Babbling  Brook,  The  Paramount 

Admission  Free  Paramount 

R I  ALTO 

I   Ain't  Got  Nobody  Paramount 

RIVOLI 

Pro  and  Con  Paramount 

Admission  Free  Paramount 

ROXY 

Barnyard  Olympics  Columbia 

STRAND 

The  Side  Show  Mystery  Vitaphone 

How  I  Play  Golf  No.  7  Vitaphone 

Berlin  Today  Vitaphone 

Pie,  Pie  Blackbird  Vitaphone 

WINTER  GARDEN 

It's  Got  Me  Again  Vitaphone 

A  Mail  Bride  Vitaphone 

Believe  It  or  Not  No.  7  Vitaphone 


Capital  Releasing  42  Next 

Season  from  Independents 

Capital  Pictures,  of  which  Herman  Gluck- 
man  is  president,  will  release  42  pictures  for 
1932-33.  In  addition,  the  firm  will  offer 
four  serials  and  26  Port  o'  Call  shorts  pro- 
duced by  Louis  Pizor  of  Imperial  Films. 
Gluckman  will  continue  to  distribute  for- 
eigns,  and  plans  to  release  26  German  and 
four  Polish  features. 

Among  the  42  American  features  will  be 
16  melodramas,  four  specials,  six  Jack 
Hoxie  westerns,  all  from  Majestic,  12  from 
Tower  and  four  from  Nat  Levine. 


closing.  He  cites  the  following  houses  which 
have  all  been  opened  within  the  past  three  or 
four  weeks :  the  Hawthorne,  Virginia,  Empress, 
Avenue,  Janet  and  Blaine. 

V 

M.  Van  Praag,  sales  manager  of  National 
Screen  Service,  was  a  visitor  at  the  Chicago 
branch  last  week. 

V 

The  Lawndale  Theatre,  home  of  Jewish 
stock,  will  open  soon  as  a  motion  picture  house. 

HOLQUIST 


Banners 


BANNERS— 3'  x  10',  Cloth,  $1.50;  Paper,  7St.  Ad- 
dress AMERICAN  SIGNS,  Pueblo.  Colo. 


Wanted  to  Buy 


WILL  PAY  CASH  for  silent  or  sound  1  or  2  reel 
shorts.  Address  SIOUX  FALLS  THEATRE  SUPPLY, 
Sioux  Falls,  South  Dakota. 


SIMPLEX  STANDS  with  or  without  magazines. 
PAUL  RAGGI,  2409  McLean  Ave.,  Chicago,  111. 


NEWS  PICTURES 


FOX  MOVIETONE  NEWS— No.  71— World  pays 
honor  to  martyred  French  president — Equipoise  an- 
nexes Metropolitan  at  New  York's  Belmont  Park — 
Nation  best  school  orator  a  California  girl — Amelia 
Earhart  Putnam  flies  Atlantic  alone — Famous  Ger- 
man echo  resounds  in  the  Bavarian  Alps — Carol  of 
Roumania  rides  with  son  on  National  holiday. 

FOX  MOVIETONE  NEWS— No.  72— NewYorkers 
cheer  Mayor  Walker  at  Seabury  inquiry — United 
States  border  army  keeps  in  trim  near  El  Paso — 
Children  of  Brooklyn  have  a  good  time  in  Prospect 
Park — Movietone  crew  films  China's  famed  city  of 
Peking  from  the  air — Rescued  Atlantic  flier  returns 
to  New  York — Odd  German  religious  fete  is  1,500 
years  old. 

HEARST  METROTONE  NEWS— No.  270— Metrotone 
flies  over  Peking,  China's  forbidden  city — Young 
athletes  meet  in  Brooklyn  park — Country's  border 
army  sharpens  its  spurs  in  maneuvers — Pierre  Ber- 
nard trains  elephants  at  his  Nyack,  N.  Y.,  estate— 
St.  Vitus  dancers  hold  odd  fete  at  Luxemburg, 
Germany — Champion  Australian  whip-cracker  shows 
how  and  why  he  excels — New  York  inquiry  puts 
bright  spotlight  on  Jimmy  Walker. 

HEARST  METROTONE  NEWS  —  No.  271  —  Army 
bombing  squadron  in  spectacular  flight  over  Yosem- 
ite—Society  dogs  show  off  at  New  Jersey  show — 
United  States  team  eliminates  Australia  in  Davis 
Cup  match — Boston  man  leaps  from  bridge  for  thrill 
and  is  unhurt — Broadway  beauties  open  beach 
season  at  New  Jersey  park — Jim  Londos  meets 
novelty  on  Los  Angeles  wrestling  mat — Middies 
stepout  for  girl,  named  color  queen  at  June  Week. 

PARAMOUNT  NEWS— No.  87—22  Canadian  regi- 
ments in  annual  church  parade  in  Toronto — 16-year- 
old  California  girl  named  champion  orator  among 
country's  schools — Shri  Meher  Baba,  Indian  spiritual 
leader,  meets  American  "disciples"  at  Croton,  N. 
Y. — Admiral  Byrd  buys  plane  for  proposed  new 
South  Pole  expedition — People  of  Luxemburg  join 
in  historic  annual  ceremony — World  hails  Amelia 
Earhart   Putnam   after  Atlantic  flight. 

PARAMOUNT  NEWS— No.  88— British  regiments 
hold  dress  rehearsal  for  famous  military  fete — Mayor 
Walker  of  New  York  under  fire  in  Seabury  inquiry 
Daring  outboard  pilots  in  steeplechase  at  Winter 
Haven,  Fla. — Britain  remembers  its  war  dead  in 
ceremony — Army  air  squadron  investigates  flying 
conditions  over  California — Political  parties  line  up 
for  1932  election. 

PATHE  NEWS— No.  86— World  hails  Amelia  Ear- 
hart— Human  fly  stands  300  feet  above  street  in 
Los  Angeles — Pathe  News  films  Lindbergh  kidnap 
notes — Newest  fashions  emphasize  feminine  beauty — 
Daredevil  mermaid  feeds  baby  crocodiles  in  Los 
Angeles. 

PATHE  NEWS— No.  87— Seabury  and  Walker  engage 
in  verbal  duel  during  New  York  administration  in- 
quiry— Pathe  News  presents  interview  with  Victor 
Moore,  willing  to  be  nominated  on  any  ticket  as 
vice-president — Fliers  of  army  service  in  dangerous 
maneuvers  in  Maryland — Dog  days  are  here  again 
for  3-year-old  pianist  of  Washington,  D.  C. 

UNIVERSAL  NEWSPAPER  NEWSREEI — No.  44— 

Pomp  and  ceremony  mark  celebration  of  Bulgarian 
"Victory  Day" — Million-mile  flying  record  achieved 
by  pioneer  airmail  ace — New  York  police  enroll 
rookies  just  out  of  police  school — Smithsonian  zoo 
at  Washington,  D.  C,  installs  world's  finest  reptile 
house — Historic  Italian  guilds  hold  classic  ceremony 
dating  back  to  middle  ages— Monkeys  in  champion- 
ship bout  at  St.  Louis  zoo — New  York  flocks  to 
hear  Seabury  and  Walker  duel  verbally  in  city 
inquiry. 

UNIVERSAL  NEWSPAPER  NEWSREEI — No.  45— 

Fading  G.A.R.  ranks  pass  in  New  York's  Memorial 
Day  parade — Veterans  converge  on  Washington  to 
press  bonus  demands— Daring  fliers  risk  lives  in 
dangerous  flight  over  Sierras — News  paragraphs- 
Coast  defense  gunners  achieve  new  anti-aircraft 
records  on  Virginia  coast — Frame  sets  104-mile 
mark   at    Indianapolis   speedway  race. 


June    4,  1932 


MOTION    PICTURE  HERALD 


77 


g||    STAGE  ATTRACTIONS 

TCC  PICTURE  THEATRES 


NCVELTy 

George  Sidney 

Newark  State 

Mr.  Sidney,  the  well-known  and  popular 
comedian  of  the  screen,  packed  them  in  at  this 
house.  No  big  stage  production  was  built  for 
this  sterling  character ;  he  didn't  need  it.  All 
that  was  done  was  the  throwing  together  of  a 
number  of  scenes  from  newsreels,  with  a  short 
scene  of  himself  entering  a  stage  door.  This 
was  used  as  his  introduction  and  was  quite 
laughable.  When  he  did  appear  he  was  given  a 
rousing  reception.  In  that  inimitable  way  of 
his,  which  makes  you  feel  as  if  he  were  your 
friend,  he  told  the  audience  about  Hollywood, 
not  the  usual  bunk  about  the  film  capitol  but  a 
humorous  slant  that  got  many  laughs.  He  fol- 
lowed this  with  a  skit  in  which  he  was  sup- 
posed to  make  a  picture  then  and  there,  with 
the  identical  action  flashed  on  the  screen  imme- 
diately after.  A  surprise  finish  was  added  to 
the  film  that  was  most  entertaining.  He  next 
offered  a  novelty  song  and  dance  and  closed 
with  a  story  made  up  of  picture  titles. — E.  D. 


Guy  Lombardo  and 
His  Royal  Canadians 

Detroit  Michigan 

This  is  one  popular  orchestra  that  seems  to 
specialize  in  music.  To  report  that  the  absent 
antics  are  not  missed  is  a  tribute  to  Lombardo's 
ability  as  a  popular  musician.  "This  Is  the 
Missus"  is  the  opening  bid  here.  Lombardo 
adds  his  violin  to  the  other  nine  pieces  for  the 
second  number,  "Paradise,"  and  his  brother. 
Carmen,  sings  a  chorus.  "Crazy  People,"  breezy 
comedy  bit,  is  embellished  by  a  vocal  trio  and 
highlighted  strains  of  a  steel  guitar.  A  medley 
including  "Oh,  What  a  Thrill"  and  "Lawd, 
You  Made  the  Night  Too  Long"  is  given  visual 
interpretation  by  a  waltzing  ballet.  Another 
of  Lombardo's  brothers — it  seems  a  family  af- 
fair— gives  a  tender  rendition  of  "My  Mom." 
This  is  followed  by  'When  the  Organ  Plays 
at  Twilight."  Then  comes  the  orchestra's  radio 
signature  number  with  a  Robert  Burns  an- 
nouncement. The  closing  number  is  a  vocal 
offering  by  Carrqen  Lombardo  of  his  own 
composition,  "Snuggled  on  Your  Shoulder." 
This  is  polished  entertainment. 


Bob  Carvey  and  2 

New  York  Hippodrome 

Bob  gives  a  15-minute  performance  of  talks, 
song  and  dance.  There  are  three  in  the  act — a 
girl,  Marion  Kingston  and  a  stooge  called 
Harry  Pollard  who  does  a  part  of  the  comedy 
which  is  not  so  good,  but  gets  by.  The  act 
is  uneven,  but  has  the  basis  of  good  entertain- 
ment if  it  were  polished  up. 


Viola  Rudell  and  Edward  Dunigan 
Baltimore  Keith's 

A  comedy  song  and  hokum  act,  introduced 
by  Dunigan  talking  into  a  false  Microphone 
and  interrupted  by  Miss  Rudell. 

(Continued  on  next  page,  column  1) 


Bookers  Realigned 
For  Close  Contact 
With  RKO  Houses 

Each  RKO  theatre  is  to  have  a  more  di- 
rect contact  with  its  own  vaudeville  booker 
as  a  result  of  a  realignment  of  bookers  and 
the  theatres  they  handle,  following  a  four- 
week  study  of  the  booking  office  of  the 
organization.  The  changes,  effected  last 
Saturday,  follow : 

Arthur  Willi  now  books  the  Palace,  Hippo- 
drome, Coliseum,  Fordham,  Madison,  Albee, 
and  Proctor's  Newark. 

W.  Howard  now  books  Buffalo,  Toronto, 
Albany,  Troy,  Schenectady,  Boston,  Provi- 
dence, Trenton,  Yonkers  and  Paterson. 

Phil  Bloom  now  books  Syracuse,  Rochester, 
the  105th  Street  and  Palace,  Cleveland;  Chi- 
cago, South  Bend,  Minneapolis,  St.  Paul,  Seat- 
tle, Tacoma,  Portland,  San  Francisco,  Oak- 
land. Los  Angeles,  Denver,  Omaha,  Kansas 
City,  Little  Rock,  New  Orleans  and  Atlanta. 

Lowell,  Mass.,  Portland  and  Auburn,  Maine, 
which  were  formerly  booked  by  Jack  Demp- 
sey,  have  been  put  on  the  books  of  the  Boston 
office,  in  charge  of  C.  S.  Breed. 

There  have  been  no  changes  in  the  heads 
of  the  vaudeville  department,  George  God- 
frey remaining  in  charge  under  the  direc- 
tion cf  Martin  Beck. 

Publix  Uses  Stage  Play  as 

Means  of  Increasing  Gross 

Publix  plans  the  introduction  of  a  three- 
act  play  between  the  first  and  second  shows 
at  four  neighborhood  de  luxe  houses  in  De- 
troit. A  stock  company,  organized  by  Ed 
Turner  in  New  York,  gives  its  first  per- 
formance this  week. 

The  theatres  involved  are  the  Redford, 
Annex,  Alhambra  and  Ramona.  A  new 
play  will  be  in  rehearsal  during  the  week 
and  will  be  presented  in  the  same  houses 
during  the  following  week. 


RKO,  NBC  Departments  Merge 

Frances  Rockefeller  King,  formerly  in 
charge  of  RKO  booking  of  private  and  club 
entertainment,  has  been  placed  in  charge  of 
the  combined  departments  of  RKO  and  Na- 
tional Broadcasting  Company.  Harold  B. 
Franklin,  chief  of  RKO  theatres,  described 
the  move  as  a  "logical  step,"  in  indicating 
the  reason  for  the  consolidation. 


Capitol  Shifts  Change  Day 

The  Capitol  theatre  in  New  York  has 
moved  its  weekly  change  day  from  Friday 
to  Thursday. 


Jeanne  Aubert 

New  York  Palace 

This  French  comedienne  of  Ed  Wynn's  "The 
Laugh  Parade,"  possesses  rare  charm  and  goes 
through  a  routine  of  musical  comedy  songs 
which  pleases.  Miss  Aubert  should  have  a 
pianist  to  accompany  her  instead  of  just  the 
pit  orchestra.  A  sophisticated  audience  will  like 
this  act.— H.  P. 


Vaughn  DeLeath 

Newark  State 

Miss  DeLeath,  the  radio  star  with  a  million 
per  cent  personality  in  her  voice,  is  an  enter- 
tainer through  and  through.  In  her  act  she 
uses  two  piano  accompanists  and  sings  her 
songs  through  a  microphone. 

H!er  first  number  is  "I  Love  a  Parade,"  in- 
terspersing a  medley  of  popular  tunes.  She 
follows  this  with  the  singing  of  "Paradise," 
"Lawd  You  Made  the  Night  too  Long,"  and  an 
encore  of  "Minnie  the  Moocher."  Audience 
reaction  to  Miss  DeLeath's  act  is  distinctly 
favorable. — E.  D. 


Little  Jack  Little 

New  York  Palace 

Little  Jack  Little,  radio  star,  opens  with  an 
original  song,  then  does  "My  Mom,"  after 
which  he  gives  a  piano  solo  of  Kate  Smith's 
famous  theme  song,  "When  the  Moon  Comes 
Over  the  Mountain."  Jack  has  a  pleasing  per- 
sonality, sings  well  and  his  efforts  are  duly  re- 
warded.— H.  P. 


Janet  Reade 
New  York  Roxy 

This  young  lady  is  brimful  of  personality 
and  ability.  She  opens  with  a  number  called 
"The  Scat  Song,"  a  rhythm  number,  rendered 
in  true  Harlem  fashion.  Closing  with  "I'm  One 
of  God's  Children,"  this  popular  singer  does 
very  well. — H.  P. 


Emma  Woodland  and  Roy  Smoot 

Dallas  Palace 

This  couple  of  socalled  "Golden  Throated 
Viennese  Lovers,"  give  voice  to  love  songs,  but 
the  exotic  ensemble  of  twelve  in  their  acrobatic 
number  and  their  beautifully  performed  dance 
and  postures,  using  enormous  ostrich  feather 
fans,  were  the  real  hit  of  these  appearances. 
The  background  for  their  song  numbers,  using 
movable  cut-out  settings  with  the  singers  ap- 
pearing in  the  heart-shaped  frames,  was  very 
pretty  and  the  grouping  of  the  chorus  was  ex- 
ceptionally colorful. 


McCann  Sisters 
New  York  Capitol 

The  McCann  sisters,  a  harmony  trio,  offer  a 
group  of  rhythm  songs  with  fair  success.  A 
bit  of  novelty  would  help  this  act  since  there 
is  nothing  outstanding. — H.  P. 


ATTENTION  EXHIBITORS  BOOKING  TALENT!  This  department  aims  to  serve  you  in  booking 
acts.  We  have  on  file  the  information  on  how  to  get  in  touch  with  any  act  reviewed.  Write  to 
Stage  Attractions  Department,  Motion  Picture  Herald,    1790  Broadway,   New  York  City. 


78 


MOTION    PICTURE  HERALD 


June    4,  1932 


OP      STAGE  ATTRACTIONS  Qp 

REVIEWS  Of  ACTS   ECT   PICTURE  THEATRES 


NOVELTY 

{Continued  from  preceding  page) 

Russian  Revels  (12) 

Cincinnati  Albee 

Act  opens  with  seven  men  doing  a  song  in 
front  of  a  special  drop  of  Russian  design.  These 
men,  two  girls  and  a  conductor  then  are  seen 
in  full  stage  through  a  scrim  composing  a 
string  orchestra,  all  dressed  in  native  costume, 
with  an  elaborate  back  drop  of  varied  Russian 
emblems  and  patterns.  Several  selections  are 
played  with  the  customary  snappy  tempo_  char- 
acteristic of  the  country  of  origin.  A  girl  toe 
dancer  then  does  some  unusually  clever  steps 
to  accompaniment  of  the  musicians,  followed  by 
a  blonde  girl  with  an  acrobatic  dance  in  bare 
feet.  The  two  girls  are  featured  in  a  violin 
number,  after  which  one  of  the  men  executes  a 
rapid  Russian  dance.  "A  gold  statue  with  a 
soul"  is  introduced,  appearing  in  alcove  in 
center  of  back  drop.  This  shows  a  girl  whose 
entire  face  and  figure  are  gold  from  tip  to  toe. 
Posing  as  a  statue,  she  gradually  "comes  to 
life"  to  do  a  classical  dance.  Here  is  an  act 
which  fairly  breathes  class. 


Lew  Pollack  (6) 

New  York  Palace 

Billed  as  the  writer  of  100  hits,  Lew  Pollack, 
famous  song  writer,  introduces  five  proteges, 
four  dancers,  a  baritone  who  sings  the  chorus 
of  each  of  Lew's  best-known  song  hits,  namely 
"Diane"  from  "7th  Heaven,"  "Charmain"  from 
"What  Price  Glory"  and  "Angel  Mia"  from 
"Street  Angel."  This  act  drew  a  round  of 
applause. — H.  P. 


Walter  Walters 

New   York  Triboro 

Walters,  an  excellent  ventriloquist,  uses  a 
woman  assistant,  and  three  dummies.  He  is 
dressed  in  western  attire  and  works  in  one  be- 
fore a  western  scenic  drop.  Walters  sings, 
talks,  whistles,  etc.  The  act  is  good  clean  fun 
and  sure-fire  entertainment. — E.  D. 


Britt  Wood 
New  York  Palace 

Britt  Wood  is  a  harmonica  player  who  ranks 
with  the  best.  His  repertoire  includes  some 
martial  airs,  folk  songs  and  features  "My 
Hero,"  from  "The  Chocolate  Soldier."  This 
act  was  well  received.  For  an  encore  Wood 
effectively  imitated  a  bagpipe. — H.  P. 


Cardini 

New  York  Capitol 

Here  is  a  magician  with  all  the  trimmings ; 
suave,  sure,  a  winning  personality  and  a  bag 
of  tricks  that  go  over  with  a  bang.  He  opens 
with  some  card  tricks,  goes  into  a  sleight-of- 
hand  bit,  and  then  wows  the  audience  with  a 
cigaret  trick  which  is  a  knockout.  A  sure-fire 
act  that  would  fill  any  bill  to  advantage. — H.  P. 


Al  Allan  and  Lilian  Croel 

Loew's  Yonkers 

A  girl,  a  boy  and  a  trick  piano.  Miss  Croel 
has  a  pleasing  personality  and  sings  well,  with 
Allan  providing  the  comedy  by  his  clownish 
antics  on  the  ivories.  While  Miss  Croel  is 
"Helen  Morganing/'  Allan  opens  his  bag  of 
tricks  at  the  "prop"  piano,  at  the  same  time 
keeping  up  a  funny  bit  of  chatter  with  his  part- 
ner. This  act  is  good  clean  fun  and  was  well 
received  by  the  audience. — H.  P. 


Florence  Richardson  and 
Her  N.  B.  C.  Boys  (14) 

Brooklyn  Metropolitan 

Outstanding  in  this  novelty  band  act  is  the 
beauteous  Miss  Richardson,  who  capably  leads 
her  group  through  a  series  of  popular  and 
semi-popular  songs.  Miss  Richardson  puts  on 
the  flash  for  the  act  in  her  metallic  cloth  suit 
and  barret,  and  her  ever-flashing  smile,  while 
the  boys  are  dressed  in  conventional  tuxedos. 
While  most  of  the  act  consists  of  playing,  en- 
tertaining novelty  is  interspersed,  in  the  form 
of  a  rhythm  dance  by  one  of  the  band -men, 
an  outstanding  eccentric  dance  routine  by  a 
young  woman,  and  novelty  band  numbers.  Matt 
Mason,  one  of  the  pianists,  is  also  vocalist  and 
his  good  voice  earns  him  good  applause.  Pre- 
ceding the  finale,  patriotic  songs  are  featured 
in  the  spectacle,  "Parade  of  the  Holidays." 
Seventeen  minutes  to  the  dot  was  ticked  off 
as  the  curtain  lowered  on  the  act's  playing  of 
"Sweet'  Lady." — E.  D. 


Jack  Powell 
New  York  Roxy 

Jack  Powell,  blackface  comedy  drummer  from 
"The  Laugh  Parade,"  gives  a  very  clever  per- 
formance with  the  drumsticks.  Utilizing  the 
floor,  his  chair,  the  walls  and  everything  within 
reach,  he  drums  a  routine  of  rhythm  that  is 
both  novel  and  entertaining. — H,  P. 


Happy-Go-Lucky  Gang 

Warfield  San  Francisco 

The  Happy-Go-Lucky  Gang  from  radio 
broadcasting  station  KFRC  offer  a  novelty 
revue  in  which  music  and  fun  is  well  mixed. 
Al  Pearce  heads  the  outfit  and  every  program 
differs  from  the  preceding  one. 


PLAYLETS 

Belett  and  Lamb  (5) 

New  York  Palace 

Belett  and  Lamb,  assisted  by  a  company  of 
three,  offer  a  comedy  sketch  which  is  full  of 
laughs.  Looking  for  "Joe's  Place,"  one  of  the 
principals  is  suspected  of  being  a  prohibition 
agent  and  is  led  to  believe  that  the  "joint" 
is  an  insane  asylum.  This  is  the  setting  for 
hearty  laughter  during  which  there  is  some 
able  dancing  on  the  part  of  one  of  the  girls. — 
H.  P. 


Nan  Halpern 

Golden  Gate  San  Francisco 

After  an  absence  of  several  years  Nan  Hal- 
pern  is  back  with  a  comedy  sketch,  "Women, 
Here,  There  and  Everywhere."  She  satirizes 
the  foibles  of  the  fair  sex  in  an  unusual  por- 
trayal of  various  types,  making  the  characteri- 
zations worthy  and  artistic.  For  smiling  pur- 
poses, she  proves  an  authority  on  women. 


Fred  Ardath  &  Co.  (3) 

Brooklyn  Metropolitan 

A  comedy  act  built  around  a  "drunk's"  story 
to  his  wife.  Ardath,  as  the  "drunk,"  is  ably 
assisted  by  Jack  Gregor,  as  the  friend  who 
helps  him  make  up  the  story,  and  Klar  Mag- 
nus, a  striking  blonde,  as  the  wife.  This  act, 
slightly  elaborated  upon,  was  made  into  a  mo- 
tion picture  short  some  time  ago  by  these  same 
people,  and  as  a  short  proved  much  more  en- 
tertaining than  the  same  act  on  the  stage. — 
Running  time,  15  minutes. — E.  D. 


LANCERS 

Mary  Brian 

New  York  Paramount 

The  applause  that  greeted  the  beauteous  Miss 
Brian  was  proof  enough  that  she  has  a  host 
of  followers.  For  her  share  in  this  "AH  In 
Fun"  show,  Miss  Brian's  outstanding  bit  is  her 
rhythm  dance,  done  with  the  David  Bines  boys. 

She  was  dressed  in  a  powder  blue  dress  suit, 
making  a  pleasing  contrast  to  the  boy's  con- 
ventional black.  Miss  Brian  is  a  surprisingly 
agile  and  graceful  dancer  and  her  work  drew 
plenty  applause. 

She  also  does  some  bits  with  the  other  mem- 
bers of  the  cast.— E.  D. 


Harrison  and  Fisher 

Detroit  Fisher 

This  couple  offers  an  adagio  and  ballet  per- 
formance. They  make  two  appearances  during 
the  stage  show  here,  the  first  a  brief  formal 
ballet  that  adds  only  time  to  the  bill.  The 
second  appearance  is  in  an  impressive  adagio 
number,  costumed  but  little  more  elaborately 
than  was  the  ancient  act  of  Adam  and  Eve. 
The  fact  that  the  man  and  the  girl  both  have 
beautiful  physiques  detracts  nothing  from  the 
number.  A  class  act. 


George  Raft 
New  York  Paramount 

Raft,  the  debonair  young  fellow  who  is  soon 
to  be  a  picture  star,  gained  himself  a  lot  of  new 
fans  through  his  appearance  at  this  house.  His 
bit  includes  gagging  with  Murray,  a  bit  with 
Miss  Brian  and  Murray  and  his  own  specialty 
or  a  snappy  and  well  performed  rhythm  dance, 
in  which  he  was  backed  up  by  the  Bines  girls. 
The  audience  would  have  liked  more. — E.  D. 


Stone  and  Gibbons  Revue 

New  York  Triboro 

A  first  class  flash  dance  act,  featuring  girl 
and  boy  principals  and  a  four  girl  ensemble. 
The  act  offers  every  conceivable  kind  of  danc- 
ing but  with  acrobatic  predominating.  These 
good  looking  youngsters  work  hard  throughout 
their  act  and  give  the  audience  everything  they 
have.  The  fine  applause  at  finish  proved  the 
audience's  appreciation  for  their  entertainment. 
— E.  D. 


Stone  Vernon  Four 
New  York  Capitol 

The  Stone  Vernon  Four  offer  an  adagio 
dance  that  should  please  any  audience.  The 
girl  is  graceful,  attractive  and  nervy,  and  is 
almost  constantly  in  the  air  with  never  a  dull 
moment.  This  quartet  can  capably  fill  any 
dance  spot. — H.  P. 


Dancing  Moderns  (9) 

Bal  thn  ore  Hippodro  m  e 

Here  is  a  fast  moving  act  starting  with  a 
song,  "We  Are  Moderns,"  by  the  three  Dancing 
Moderns,  curtains  parting  on  full  stage  with 
special  drapes  representing  a  pearl  garden  with 
the  Six  Dancing  Rochets  in  novelty  high 
kicking  and  soft  shoe  steps,  joined  by  the 
Three  Dancing  Moderns  in  a  song,  closing  with 
three  in  tap  work  in  one,  then  full  stage  again 
with  the  Six  on  in  novelty  dancing,  the  three 
do  a  modern  dance  based  on  an  old  Egyptian 
motif,  followed  by  the  Six  in  a  skirt  dance, 
joined  by  the  three  and  eight  in  finale. 

(Continued  on  next  page,  column  1) 


June    4,  1932 


MOTION    PICTURE  HERALD 


79 


QP      STAGE  ATTRACTIONS  OP 


REVIEWS  Cf 

CANCERS 

(Continued  from  preceding  page) 

Mae  Murray 
Fox  San  Francisco 

Mae  Murray  appears  in  a  gay  Parisian 
revue  that  lasts  40  minutes.  She  dances  a 
coquetish  chase  dance  with  a  male  sextette, 
does  an  Argentine  tango,  and,  as  a  finale  offers 
the  delightful  Merry  Widow  waltz.  She  wears 
many  gorgeous  gowns  and  seems  to  please  the 
women  patrons  especially.  Included  in  her  act 
is  a  song  recitative. 

Rena  and  Rathburn 
Dallas  Palace 

Appearing  as  two  staggering  inebriates,  this 
man  and  woman  indulge  in  a  rough  and  tumble 
novel  acrobatic  dance  of  the  Apache  order 
with  the  woman  falling  in  some  sensational 
splits,  while  the  man  with  legs  folded  performs 
a  series  of  somersaults  and  finally  propels  him- 
self from  the  stage  while  in  this  contorted  shape. 
The  act  performed  with  abandon,  is  interesting 
and  went  over  well. 


Gomez  and  Winona 

New  York  Roxy 

This  dance  team  goes  through  a  routine 
which  includes  ballroom,  Spanish  tango  and 
adagio,  combined  in  one.  The  dance  was  a 
feature  in  Billy  Rose's  "Crazy  Quilt"  and  is 
well  received. — H.  P. 


Jack  Lester 

Brooklyn  Fox 

Though  this  fellow  is  billed  as  the  original 
triple  rhythm  dancer,  he  does  little,  in  the  two 
scenes  built  for  him,  to  prove  his  ability.  He 
did  dance,  and  actually  did  a  little  triple 
rhythm  dancing,  but  he  left  most  of  the  work 
for  the  line  girls  who  were  backing  him. 


New  York  Palace 

Featuring  the  Ganjou  Brothers  and  Louise 
Gay,  supported  by  Billy  Hendricks,  Miss 
Fourniere  and  Miss  Devile,  this  act  is  an 
adagio  dance  in  a  Colonial  setting.  A  little 
different,  this  spot  on  the  bill  got  a  nice  hand. — 
H.  P. 


ACRCEATICS 

Walter  "Dare"  Wahl 
New  York  Capitol 

"Dare"  Wahl  is  an  acrobat  who  compares 
with  the  best.  With  his  partner,  he  goes 
through  a  series  of  comical  turns,  flops  and 
whatnots,  and  the  audience  sees  four  arms  and 
four  legs  entangled  in  the  most  ludicrous 
fashion.  The  audience  clamored  for  an  encore 
and  Wahl  favored  with  some  straight  acro- 
batics, including  a  one-hand  stand  that's  a  wow. 
This  act  is  good  anywhere  at  any  time. — H.  P. 


Runaway  Four 

New  York  Paramount 

These  four  boys  are  really  acrobats  and 
tumblers,  but  have  injected  so  much  comedy 
into  their  act  they  find  little  time  to  do  their  spe- 
cialties. They  dance,  sing  a  little  and  do  many 
things  to  bring  laughter  to  the  audience,  besides 
one  good  bit  of  acrobatic  work  and  tumbling. 
They  did  well  and  the  show  caught. — E.  D. 


ST46E  ACTS 

CCWEDY 

Ken  Murray 

New  York  Paramount 

This  well  known  stage  and  screen  comedian 
works  throughout  the  "All  In  Fun"  show  as 
master  of  ceremonies,  band  leader,  gagster, 
and  in  his  own  spot  and  with  both  the  stars, 
Mary  Brian  and  George  Raft. 

Murray  opens  his  act  with  many  laughable 
gags  and  stories.  After  five  minutes  of  work- 
ing alone,  Milton  Charlston  as  his  stooge 
comes  on  the  stage  from  the  orchestra  and  then 
the  fun  really  begins.  Murray  gags  with  Mil- 
ton and  tosses  him  around  at  the  least  provo- 
cation. He  also  appears  with  Miss  Brian  and 
with  Raft,  separately  and  together. 

Here  is  a  versatile  comedian  who  is  enter- 
taining to  any  audience. — E.  D. 


Mills  and  Robinson 

Brooklyn  Metropolitan 

Personable  boy  and  girl  team  presenting 
smart  chatter  and  gags.  Mills  plays  straight 
for  Flo  Robinson's  dumb  talk,  and  also  offers 
some  well  played  violin  solos.  Miss  Robinson's 
eccentric  rhythm  dancing  earns  a  lot  of  ap- 
plause. The  act  runs  15  minutes,  and  is  chock 
full  of  entertainment  and  laughs. — E.  D. 


Sammy  Cohen 
New  York  Palace 

Sammy  Cohen,  screen  comedian,  has  a  sure- 
fire act.  There  are  laughs  throughout,  espe- 
cially a  shadow  boxing  bit  which  is  a  howl. 
Doris  Roche  (Mrs.  Sammy  Cohen)  has  a  win- 
ning personality  and  sings  "Keepin'  Out  of 
Mischief  Now,"  gaining  her  share  of  applause. 
This  act  can  fill  any  bill  effectively. — H.  P. 


Roscoe  Ates  and  Daughter  Dorothy 

Baltimore  Hippodrome 

Here  is  an  A-l  comic  act  that  gets  them 
laughing  and  keeps  them  that  way  until  the 
very  end  without  a  dull  moment.  Ates  goes 
into  his  stuttering  chatter  and  is  interrupted  by 
Dorothy.  They  keep  up  a  rapid  fire  dialogue 
with  some  novelty  steps  and  a  song  by  Dorothy 
and  violin  notes  by  Ates  who  went  down  into 
audience  making  friends  with  the  kids.  Got  an 
ovation  and  they  stopped  the  show. 


Bob  Hope 
New  York  Palace 

Bob  Hope  offers  an  act  full  of  laughs.  Em- 
ploying two  stooges  who  continually  keep  the 
audience  in  good  humor,  the  comedian  follows 
this  advantage  with  quips  and  gags  and  gains 
a  hearty  response  from  the  audience. — H.  P. 


Milton  Charlston 

New  York  Paramount 

This  able  comedian  first  works  as  stooge 
for  Ken  Murray  and  gets  plenty  laughs  and 
applause  for  his  work.  His  funny  appearance 
is  in  decided  contrast  to  his  fine  singing  and 
dancing,  which  he  does  as  his  own  specialty 
later  on  in  the  show. — E.  D. 


Al  Bayes  &  Harvey  Speck 

Milwaukee  Wisconsin 

These  two  lads  start  out  a  bit  slow  but  warm 
up  to  their  task  of  comedy  dancing  and  patter 
in  fine  fashion.  Their  wisecracks  for  the  most 
part  are  fresh  and  their  dancing  original. 
They  bow  off  to  a  good  hand. 


SPOTS  &  SHOTS 
ON  BCCALWAy 


Lew  Brown,  the  songwriter,  didn't  like 
what  Jerry  Wald,  radio  critic  of  a  daily 
tabloid,  wrote  about  him,  so  meeting  Wald 
in  front  of  Lindy's,  he  said  it  with  five 
clenched  fingers.  The  next  day,  in  his 
column,  Jerry  apologized — now  they're 
friends  again. 

V 

We  piped  one  of  the  early  straw  hats  on 
the  rialto  the  other  afternoon  and  under  the 
chapeau  was  none  other  than  Jack  Mulhall 
with  that  famous  Mulhall  smile.  You'd 
smile,  too,  if  you  were  on  your  way  to 
Europe  for  a  couple  of  months. 

V 

That  chubby-faced  lad,  on  a  window  sill 
at  the  Walker- Seabury  tilt,  was  none  other 
than  Morton  Downey. 

V 

Charlie  Tobias,  Sidney  Claire,  Al  Sher- 
man, Percy  Weinrich,  Vincent  Rose,  Mur- 
ray Mencher  and  Al  Lewis,  otherwise  known 
as  "Songwriters  on  Parade,"  opened  this 
week  at  the  Earle  in  Washington.  It  may 
interest  Mr.  Hoover,  who  asked  for  a 
"cheer  up"  song  recently,  to  know  that  these 
lads  have  written  one.  It  is  entitled  "O.  K. 
Beer." 

V 

Stubby  Kreuger  will  soon  trek  west  where 
he  may  join  Mack  Sennett.  With  so  many 
bathing  beauties,  Sennett  may  need  an  actor 
who  can  swim  as  well  as  Stubby. 

V 

The  reason  why  Sid  Weiss  deserted  the 
ranks  of  faithful  contributors  to  Broadway 
columnists  is  because  that  worthy  is  doing  a 
pillar  about  the  Main  Stem  for  a  daily  up 
thar  in  Westchester. 

V 

Florence  Case,  16-year-old  Radio  star, 
opened  last  week  at  the  Branford,  Newark, 
and  is  wowing  the  cash  customers.  She 
ought  to,  having  looks,  personality  and  a 
sweet  voice. 

V 

The  Palace  has  adopted  a  new  morning 
low  price  of  25  cents.  A  few  more  price  re- 
ductions and  some  of  those  actors  who  con- 
gregate outside  may  be  financially  able  to 
take  in  the  show. 

V 

Billy  Barry,  songwriter,  and  his  partner, 
Jack  Bain,  are  creating  a  lot  of  talk  with 
their  act  at  the  Stork  Club  on  Park  Avenue. 
This  harmony  team  is  auditioning  for  Radio. 

V 

Buddy  Rogers  wouldn't  accept  a  cut  and 
left  the  cast  of  the  Ziegfeld  production, 
"Hot-Cha." 

V 

Ted  Brewer,  the  little  maestro  at  Yeong's, 
is  "Cannon"ading  for  a  towel  commercial 
over  the  W  A  B  C  ether  waves. 

Winchell's  back.  .  . 

HERMAN  PINCUS 


Change  in  Orchestra  Leaders 

Rube  Wolf  has  returned  to  the  Warfield 
Theatre,  San  Francisco,  and  leader  of  the 
Warfield  Joy  Gang  and  master  of  ceremo- 
nies. He  succeeds  Hermie  King,  who  goes 
to  the  Paramount  theatre,  Oakland,  taking 
the  place  of  Louis  Kosloff,  who  returns  to 
southern  California. 


80 


MOTION    PICTURE  HERALD 


June    4,    193  2 


QP      STAGE  ATTRACTIONS  OP 


OVERTURES 

FREDDY  MACK  (Brooklyn  Fox)  con- 
ducted his  20  piece  orchestra  in  the  overture, 
"II  Guarany,"  from  the  opera  of  the  same  name. 
The  young  and  personable  leader  proved  his 
and  his  men's  versatility  by  their  fine  playing 
of  this  difficult  composition  and  in  putting  it 
over  equally  as  well  as  they  do  those  in  the 
lighter  vein.  Heretofore  this  orchestra  has 
usually  featured  the  novelty  type  of  overture 
and  their  change  to  the  present  type  is  being 
welcomed  by  the  discriminating  music  lovers 
who  frequent  this  house. 


LEON  VAN  GELDER  (Jersey  City  Stan- 
ley) introduced  an  overture  entirely  different 
from  any  heretofore  reviewed.  Though  the 
main  theme  of  it  was  musical,  the  audience  was 
being  sold  on  the  advantages  of  living  today. 
The  overture  commemorated  Memorial  Day, 
building  it  up  with  an  appropriate  musical  back- 
ground as  historical  scenes  were  shown  on  the 
screen. 

As  the  music  was  played  and  scenes  on  screen 
shown,  a  story,  in  trailer  form,  was  cunningly 
woven  in.  Through  all  this  waving  of  flags, 
etc.,  the  dynamic  personality  of  Van  Gelder, 
though  slight  in  stature,  predominated.  His 
timing  and  leadership  are  of  the  best.  The 
applause  that  greeted  the  leader  and  the  boys' 
efforts  at  the  finish  showed  the  audience  ap- 
preciation of  their  efforts. 


MARK  LEVANT  (New  York  Astoria  Tri- 
boro)  presented  compilation  of  "Indian  Melo- 
dies" for  his  overture  this  week.  The  out- 
standing offering  in  this  nicely  played  overture 
was  Mr.  Levant's  violin  solo  of  "Indian  Love 
Call,"  which  earned  a  great  reception  from  this 
audience. 


WALT  ROESNER  (San  Francisco  Fox). 
This  week's  musical  offering  of  the  Fox  Con- 
cert orchestra  harkens  back  to  the  classics,  with 
an  overture  made  up  of  selections  from  the 
works  of  Saint  Saens.  There  are  selections 
from  "Samson  Et  Dalila"  and  "Suite  Algeri- 
enne,"  with  "Dance  Macabre"  offered  at  con- 
siderable length.  The  organ  is  used  to  advan- 
tage in  the  stirring  finale. 


JOE  FULCO  (New  Orleans  Loew's  State) 
takes  a  heavy  hand  with  his  Music  Week  over- 
ture of  "The  Desert  Song."  He  opens  with 
full  orchestra,  then  features  Anthony  Scaglione 
with  a  sax  solo  of  "One  Alone."  Full  orches- 
tra follows  broken  by  a  trumpet  duet  by  Leo 
and  Lucian  Broekhoven,  the  overture  closing 
with  the  stirring  "Ho." 


Something  every 
Organist  will  be 
thankful  for 

"MASQUERADE" 

The  Enchanting 

Waltz  Song 


56  Cooper  Square,  NeuiYorh 


LP  AND  DCWN 
THE  ALLEY 

HELLO,  EVERYBODY! 

Sweet  little  Mary  Brian  surprised  the  cash 
customers  at  the  Paramount  last  week  by 
•  doing  some  real  hot  dancing  and  did  the 
audience  go  for  her?  .   .  . 

V 

George  Raft,  who  was  also  featured  in  the 
show,  looks  a  great  deal  like  the  late 
Rudolph  Valentino,  and  incidentally  it  was 
Valentino  who  tried  to  "sell"  George  the 
idea  of  going  into  motion  pictures  .  .  .  We 
have  often  heard  performers  tell  of  having 
lived  or  been  born  on  the  site  of  the  theatre 
in  which  they  are  working.  .  .  .  George, 
when  he  tells  the  audience  he  was  born  just 
around  the  corner,  is  not  kidding,  he  really 
was. 

V 

Little  Bernice  Stone,  who  has  been  ill  for 
the  past  year  or  so,  is  back  in  show  busi- 
ness. .  .  .  Bernice  used  to  be  known  as 
Peanuts,  in  the  dance  team  of  Peanuts  and 
Popcorn,  vjjay  back  when.  .  .  .  She  is  now 
the  star  of  Stone,  Gibbons  &  Co.,  and  play- 
ing Loew  time.  .   .  . 

V 

Sammy  Cohen,  the  "American  Beaut," 
and  his  partner,  the  beauteous  Doris  Roche, 
have  just  celebrated  their  second  wedding 
anniversary.  .  .  .  They  are  featured  at  the 
Palace  this  week,  with  Loew  vaudeville  time 
to  follow.  .   .  . 

V 

Freddy  Mack,  the  popular  master  of  cere- 
monies and  musical  director  over  at  the 
Fox,  Brooklyn,  is  back  on  the  job  again 
after  a  minor  operation  .  .  .  and  looking 
better  than  ever,  girls.  .  .  . 

V 

Paul  Lobit,  of  New  Orleans,  firmly  be- 
lieves he  is  the  first  pianist  to  play  rag  time 
and  he  backs  up  his  contention  with  data  of 
38  years  ago  when  he  was  known  as  "The 
Original  Ivory  Tickler".  .  .  .  Yeah,  so 
what?  .   .  . 

V 

Billy  Jones  and  Ernie  Hare,  NBC  jobsters, 
call  the  "Wedding  March"  the  "greatest  bat- 
tle song  ever  written." 

V 

Bernie  Cowham,  the  much  adopted  son  of 
Long  Island,  is  back  at  the  Keith  in  Flush- 
ing, where  he  has  been  featured  organist 
for  three  years.  .  .  .  For  the  past  month 
Bernie  was  at  Fred  Weiler's  Victory  theatre 
in  Bayside,  West,  drawing  them  in  at  every 
performance.  ...  It  was  due  to  the  insistent 
demands  of  Manager  Hawkins  of  the  Keith 
and  the  thousands  of  "Bernie"  fans  in  and 
around  Flushing  that  he  is  back. 

V 

With  Sammy  Smith,  a  ringer,  in  the  box, 
Witmark  baseball  nine,  managed  by  George 
Fiantadosi,  took  Sime  Siverman's  Variety 
team  over  the  bumps  to  the  tune  of  21-4 
last  week  at  Central  Park.  Buddy  Morris 
relieved  Mr.  Smith  at  the  end  of  the  sev- 
enth and  held  the  losers  to  two  hits.  Young 
Brookhouse  hit  the  lone  homer  of  the  game. 
Ruth  Etting  and  the  "Colonel"  were  inter- 
ested spectators. 

S'long  ED  DAWSON 


CCG4N  SCLCS 

MR.  AND  MRS.  JESSE  CRAWFORD 
(New  York  Paramount),  at  the  twin  pit  con- 
soles this  week,  presented  an  organ  concert 
of  "Mother"  songs.  This  presentation  would 
have  fit  in  better  for  Mothers'  Day  than  for 
Memorial  Day;  nevertheless  the  production  was 
well  presented  and  the  audience  liked  it.  Open- 
ing with  that  popular  hit,  "My  Mom,"  played 
by  the  Crawfords  as  a  duet,  Julian  Oliver  then 
sang  "Mama  Mia,"  in  Italian,  as  Mr.  Crawford 
accompanied  him.  Miss  Miriam  Lax  followed 
with  "Mutterchen,"  in  German.  Jesse  offered 
a  solo  of  "The  Russian  Lullaby,"  with  Helen 
following  with  a  solo  of  "Mother  Machree." 
"Petite  Mamam,"  sung  in  French  by  Oliver, 
and  "My  Yiddishe  Mamme,"  by  Miss  Lax,  were 
accompanied  by  Crawford.  As  a  grand  finale, 
both  of  the  Crawfords  played  "My  Mom." 


ADA  RIVES  (New  Orleans  Loew's  State) 
presents  "A  World  Cruise"  as  her  solo,  the 
songs  representing  the  different  countries. 
"Oui,  Oui,  Marie"  brings  the  cruise  to  France 
and  "Oh,  Marie"  takes  it  to  Italy,  with  the 
audience  singing.  "Somebody  Loves  Lou"  fol- 
lows, then  every  one  is  transported  to  Cuba 
for  "The  Cuban  Love  Song,"  which  scores  a 
hand  on  its  own.  Miss  Rives  then  announces 
through  the  screen  horns  that  the  voyage  ends 
in  Germany.  "Auf  Wiedersehn,"  popular  but 
a  bit  unsingable  as  far  as  this  audience  was 
concerned,  brought  the  solo  to  a  close  with  a 
nice  hand. 


HAL  BECKETT  (Brooklyn  Fox)  this  week 
offered  an  organ  solo  of  request  numbers  that 
included  "Nobody  Else  Is  Around,"  "Lazy 
Days,"  "Kiss.  Me  Good  Night,"  and  "Somebody 
Loves  You,"  for  the  audience  to  sing,  and  a 
vocal  solo  by  the  singing  usher,  George  Kaye, 
of  "In  My  Hideaway." 


ARSENE  SIEGEL  (Detroit  Fisher)  has  a 
clever  solo  entitled  "Things  I  Never  Knew 
Till  Now,"  against  a  background  of  Winchell 
continuity  slides.  Siegel's  numbers,  played  with 
an  inviting  swing,  are  "Rain  On  the  Roof," 
"Auf  Wiedersehn,"  "Whistle  and  Blow  Your 
Blues  Away,"  a  parody  on  "Penthouse  Seren- 
ade" and  "Somebody  Loves  You." 


Grauman,  Undecided,  to  Coast 

Sid  Grauman,  operator  of  the  Chinese 
theatre  in  Hollywood  for  Spyros  Skouras, 
has  left  New  York  for  the  Coast,  without 
any  definite  decision  having  been  reached 
concerning  Mr.  Grauman's  assumption  of 
the  management  of  the  Roxy  in  New  York. 


CLARENCE 


LEVERENZ 


ORGANIST 


RADIO 
STATION 
WKZO 

Kalama- 
zoo 


STATE 
THEATRE 

Kalama- 
zoo 


For  the 

W.  S.  BUTTERFIELD  THEATRES,  INC. 
OF  MICHIGAN 


June    4,  1932 


MOTION    PICTURE  HERALD 


3! 


THE  RELEASE  CHART 


Productions  are  listed  according  to  the  names  of  distributors  in  order  that  the  exhibitor  may  have  a  short-cut  towards  such  infor- 
mation as  he  may  need,  as  well  as  information  on  pictures  that  are  coming.  Features  which  are  finished  or  are  in  work,  but  to 
which  release  dates  have  not  been  assigned,  are  listed  in  "Coming  Attractions."  Running  times  are  those  supplied  by  the  dis- 
tributors.   Where  they  vary,  the  change  is  probably  due  to  local  censorship  deletions.    Dates  are  1931,  unless  otherwise  specified. 


ALLIED  PICTURES 


Features 

TltJ* 

during  tlx  Ring*... 

Flit  113   

Bay  B*ekar*o.  The,... 
Hard  Hombre  ........ 

Local  Bad  Man.  Th».. 
Spirit  of  tht  Wait.. 

Vanity  Fair   

Wild  Horse   


Running  Tim* 

Star  Rel.  Data       Mlnutea  Reviewed 

..Hoot  Gibson     Apr.  25 

..Lew  Cody-Mary   Nolan  Fab.    I».*32.  63. ..Mar.  tVU 

..Hoot  Glbson-Myrna  Kennedy  

. .Hoot  Gibson-L.  Basque tte   Aug.  22 

..Hoot  Gibson-Sally  Blana   Jan.  I6.'32 

..Hoot  Gibson- Doris  Hill   Mar.,  '32.  

. .Myrna  Loy-Conway  Tearle    ...Mar.,  '32  

..Hoot  Gibson-Alberta  Vaughn  


Coming  Feature  Attractions 

A   Man'*   Land  Hoot  Gibson   

Anna  Karanlna   All  Star   

Midnight  Alarm   All  Star    

Stoker    The   Monte   Blue-Dorothy  Burgess. 

Three  Castlea   All  Star   


ARTCLASS  PICTURES 


•32.. 


.70. 


.63. 
.82. 


Features  , 

Running  Tim* 

Title  Star  Rel.  Date       Mlnutea  Reviewed 

Border  Devils   Harry  Carey   Apr.     4/32....  65. ..Apr.  9/32 

Cavalier  at  the  Wart  Harry  Carey   Nov.    IS  75  

Convicted   Alleen  Prlngle-Jameaon 

Thomas   Sept.     I  (3  Get.  3 

Cross  Examination   H.  B.  Warner-Sally  Blana-   

Natalie    Moorhead   72... Feb.    IS,  32 

Phantom,  The   "Big  Boy"  Wllllame-Allene 

Ray   Dae. 

Pleasure   Conway  Tearle-Carmel  Myers. Sept, 

They   Never  Coae  Baek  Regis  Toomey-Dorothy  Sebas- 
tian  May 

Unmasked  Robert  Warwick   Oct. 

White  Renegade   Oet. 

Without  Honors   Harry  Carey   Jan. 


Coming  Feature  Attractions 

Across  the  Line  Harry  Carey 

Aactioned  Off   

Bridesmaid   

Confidential   

Double  Sixes   Harry  Carer 

Foolish  Girls    . 

Horsehoofs   Harry  Carey 

Humanity   

Hurricane  Rldar,  The  Harry  Carey 

I  Aeeuse   

Night    Rider,    The  Harry  Carey 

Where  Are  Your  Children?  


I. 
I. 

2,'S2  66... Jan.  16/32 


BIG  4  FILM  CORPORATION 


Features 


Star 


Title 

Human  Targets   Buzz  Barton   Jan. 

Mark  ot  the  8pur  Bob  Custer   Feb. 

Murder  at  Dawn  Mulhall-Dunn   Feb. 

Quick  Trigger  Lee  Bob  Custer   Nov. 

Searlet  Brand,  The  Bob  Custer   May 


Running  Tim* 
Rel.  Date       Minutes  Reviewed 

10/32  Feb.  6/32 

10/32  

22/32  60...  Mar.  12/32 

24   60  

7/32  


.Mar.  22/32. 


.  6  reels  

. 6  reels  


Tangled   Fortunes   Buzz  Barton   

Coming  Feature  Attractions 

Oanee  Hall  Kisses  

Blazed  Trails   

Ball  Dog  Edition  

Driving  Demons   

Fighting  Gloves   

Gambling  Sex   

Guns  and  Saddles  6  reels 

Pony   Express  Kid  

Rip   Roaring   Brenes  6  reels. 

Rio  Grande  Raiders  6  reels. 


COLUMBIA 

Features 

Title  Star  Rel. 

attorney  for  the  Defense  Edmund   Lowe-C.  Cummings- 

E.  Brent   May 

Behind  the  Mask  Jack  Holt-C.  Cummlngs  Feb. 

(Reviewed  under  the  title  "The  Man  Who 

Big   Timer,   The  Ben  Lyon-C.  Cummlngs  Mar. 

Border  Law   Buck  Jones- L.  Tovar  Oet. 

Deadline   Buck  Jones   Dec. 

Fighting   Fool.  The  Tim   MeCoy   Jan. 

Fighting  Marshal,  The  Tim   McCoy   Dee. 

Final  Edition,  The  Pat  O'Brien-Mae  Clarke  Feb. 

Forbidden   Barbara   Stanwyck- Adolphe 

Menlou-Raloh  Bellamy  ...Jan. 

Love  Affair   Dorothy    Maekalll  -  Humphrey 

Bogart   Mar, 

High  Speed   Buck  Jones-Loretta  Saver*. . . Apr. 

Maker  of  Men  Jack    Holt-Richard  Crom- 
well-John Wayne   Dee. 

Menace.  The   Walter    Byron-Bette  Davis- 

H .   B.   Warner   Jan. 


Running  Time 
Date       Minutes  Reviewed 

21/32  68... May  7/32 

25/32,  Feb.  6/32 

Dared) 

10/32        74... Mar.  26/23 

IS  61  

S  68...  Jan.  30/32 

20/32  H...Apr.  9/32 

18  58  

20/32        66...  Feb. 


15/32         83...  Jan. 


17.32  68. ..May 

2/32  62...  May 


25  67  Dee.  26 

25/  32         64...  Feb.  6/32 


27/32 
16/32 


7/32 
14/32 


Title  Star  Rel. 

Men  in  Her  Life.  The  Lois   Moran-Chas.   Blekferd.  Dee 

No    Greater    Love  Alexander  Carr-Dlckey  Moore  May 

One  Man  Law  Buck  Jones   Dec. 

Platinum  Blonde   Young-Harlow-R.    Williams.  .Oct. 

Rldin'   for   Justice  Buck  Jones   Jan. 

Shopworn   Barbara  Stanwyek-R.  Tooney.Mar. 

Shot  Gun  Pass  Tim  McCoy   Nov. 

South  of  the  Rio  Grand*  Buck  Jones   Mar. 

Texas  Cyclone   Tim  MeCoy   Feb. 

Three  Wise  Girls  Jean    Harlow  -  Mae    Clarke  - 

Walter  Byron-M.  Provost. .  Jan. 

Coming  Feature  Attractions 

American    Madness   W.    Huston  -  C.  Cummings- 

K.  Johnson   

Bitter  Tea  of  General  Yen  Anna   May   Wong  , 

Child    of  Manhattan  

Daring   Danger   Tim  McCoy   

Destroyer,  The  

Hello  Trouble   Buck  Jones-Llna  Basquette  

Hollywood   Speaks   Genevieve  Tobin-Pat  O'Brien  

McKenna  of  the  Mounted  Buck  Jones   

Mike 


Running  Time 

Date        Minutes  Reviewed 

10  75   Dee.  S 

13/32  60... May  21/32 

4  63...  Feb.  20/32 

SI  98  

4/32  64...  Jan.  16/32 

25/32,  78...  Apr.  9/32 

I  59  

5/32  

24/32.  

11/32  68...  Feb.  13/32 


Murder    Express,   The   Ben  Lyon   

Murder   In  a  Pullman  Adolphe  Menjou   

Murder  of  the  Night  Club  Lady  

Riding   Tornado,    The  Tim  McCoy-Shirley  Grey   

Thirteenth  Man,  The  lack  Holt  

Two    Fisted    Law  Tim   McCoy-Alice   Day  June  8/32. 

War  Correspondent   Jack    Holt-Ralph  Graves  

Washington   Merry   Go  Round  

Zelda  Marsh   


FIRST  NATIONAL 

Features 

Title 

Alias   the  Doctor  

Famous   Ferguson  Case,  The.... 

Fireman,  Save  My  Child  

Hatchet  Man.  The  

It's  Tough  to  Be  Famous  

Rich  Are  Always  With  Us  

Strange   Love  of   Molly  Louvaln 

Tenderfoot,  The   

Two  Seconds   

Woman  from  Monte  Carl*,  The.. 
Union  Depot   


Star 


Rel. 


Richard    Barthelmess   Mar. 

Joan  Blondell   May 

Joe  E.  Brown  Feb. 

Edward  G.  Robinson  Feb. 

Douglas  Fairbanks,  Jr  Apr. 

Ruth  Chatterton   May 

Lee  Tracy-Ann  Dvorak  May 

Joe  E.  Brown  June 

Edward   G.   Robinson  May 

Lll  Dagover- Walter  Huston  .Jan. 
D.  Fairbanks.  Jr.- J.  Blondell.  Jan. 


Running  Time 
Date        Minutes  Reviewed 


26/32. 
14/32.... 
27/32... 

6/S2. . . 

2,'M.... 
21/32.... 
28/32.... 
11/32.... 
28/32... 

9/32. 


62...  Mar. 
.74... Apr. 
.87...  Feb. 


.74.. 
79.. 
71 

74. . 
70.. 


Feb. 
Aor. 

May 
May 
.  May 
May 
Jan. 


12/32 
30/32 

27.  '3i 
13/32 
16/32 
21/32 
14/32 

28,  '32 
28. '32 

9/32 


30/32  68  Dec.  28 


Coming  Feature  Attractions 


Cabin    In   the   Cotton  Richard  Barthelmess   

Children    of    Pleasure  Ruth  Chatterton   

Crooner.  The   David  Manners   

Dark   Horse,   The  Warren  William-Bette  Davis.  June  16/32.. 

Dr.  X   Lionel  Atwill-Fay  Wray  July  9/32.. 

Life    Begins   Loretta    Young-Eric  Linden  

Love  Is  a   Racket  Douglas  Fairbanks.  Jr.       ..June  18/32. 

Miss    Pinkerton   Joan   Blondell-George  Brent.  July    17. '32. 

Revolt   D.Fairbanks. Jr. -N.Carroll  

Three  on  a   Match  Joan    Blondell-W.  William  

Tiger    Shark   Edw.    G.  Robinson  

Week-end   Marrlao*   Loretta  Young- Norman  Foster.  June  18/32. 

You  Said  a  Mouthful  Joe    E.  Brown   


FOX  FILMS 

Features 

Title  Star  Rel. 

After  Tomorrow   Chas.   Farrell-Marlan  Nixon.  Mar. 

Amateur    Daddy   Warner  Baxter-Marian  Nixon.  Apr. 

Ambassador  Bill   Will   Rogers   Nov. 

Business  and   Pleasure  Will  Rogers-Jetta  Gaudal. . . . Mar. 

Careless  Lady   Joan  Bennett-John  Belas  Air. 

Charlie  Chan's  Chance  Warner  Oland-L.  Watklns-M. 

Nixon-Ralph  Mornan-H.  B. 
Warner- A.   Klrkland   Jan. 

Cheaters  at  Play  Thomas  Melghan-L.  Watklna.Feb. 

Dance  Team   James  Dunn-Sally  Ellen  Jan. 

Delicious   Gaynor-Farrell   Dec. 

Devil's  Lottery   Ellssa  Landi-Alexander  Klrk- 
land-Vie.  MeLaglen   Mar. 

Disorderly  Conduct   Sally  Ellers-Ralph  Bellamy- 
Spencer  Tracy   Mar. 

Gay  Caballero,  The  George  O'Brien  -  Conchlta 

Montenegro   Feb. 

Good  Sport   Linda  Watklns-John  Boles...  Dee. 

Heartbreak   c.  Farrell-H.  Albright  Nov. 

Over  the  Hill  Dunn-Ellers-Marsh-Crandall- 

Klrkwood-Laae   Nov. 

Rainbow   Trail,   The  Geo.  O'Brien-Cecilia  Parker. Jan. 

She  Wanted  a  Millionaire  J.  Bennett-S   Tracy  Feb. 

Silent   Witness.   The  Lionel  Atwill-Greta  NIssen  .Feb. 

Stepping  Sisters   Louise  Dresser  -  Wm.  Collier, 

Sr.-Mlnna  Gombell   Jan. 

Surrender   Warner  Baxter-Leila  Hyams.Dee. 

Woman   In   Room    13.  The  Landi-Bellamy-Hamllton  ...May 

Trial  of  Vlvienne  Ware.  The  J.  Bennett-D.  Cook-L.  Bond.  May 

Yellow  Ticket.  The  Ellssa  Landi-L.   Barry  more. .  Nov. 

Young  America   Tracy- Kenyon- Bellamy   Apr. 

Coming  Feature  Attractions 

After  the   Rain  P.  Shannon-Spencer  Tracy  ...July 

Almost  Married   Violet  Hemlng  -  Ralph  Bel- 
lamy-Alexander   Klrkland  .July 

Bachelor's  Affairs   Adolphe  Menjou-Joan  Marsh- 

I.    Purcell-Mlnna    Gombell  July 

Down  to  Earth   Will  Roqers   

First    Year   Gaynor-Farrell   July 


Running  Time 
Date       Minutes  Reviewed 

13/32  Mar.  5/S2 

10/32....  74. ..Apr.  30/32 

22    70  Oet.  24 

8/32  57  Aug.  15 

3/32.....  67... Mar.  12/32 


24/32        71...  Jan.  9/32 

14/32,.... 57...  Jan.  23/S2 

17/82        85...  Jan.  2/32 

27   106  Dm.  12 


27/32  74...  Apr.  9/32 

20/32  82...  Apr.  16/32 

28/32         60.  ..Apr.  2/32 

13  68  Nov.  14 

•  59  Oct  It 

 89  Oet.  SI 

3/32        60  Dee.  J 

2'.'32  74...  Feb.  27/32 

7/32  73...  Feb.  13/32 

10/32  59  Dee.  12 

6   69...      Dec  " 

15/32....  69...  May  28/32 
1/32         56...  May  7/32 

15  76...      Oct  17 

17/32....  70...  May  14/32 


3/32.. 
17/32.. 

3/32. 
31/32.". 


82 


MOTION    PICTURE  HERALD 


June    4,  1932 


♦  THE  RELEASE  CHAKT—CCNT'E ) 


Title  Star 

Man  About  Town....  Warner  Baxter- Karen  Morley.  May  22,'32.. 

Mystery    Ranch   Geo.  O'Brien-C.  Parker   June  I2,'32. . 

Rebecca  ot  sunnybrook  Farm  Marian    Nlxon-R.    Bellamy. . June  26/32.. 

Society    Girl   J.  Ounn-P.  Shannon-S.  Tracy.  May  29.'32.. 

Undesirable  Lady   Elissa   Landi-A.   Klrkland. .  .Aug.  7/32. 

Week    Ends   Only   Joan    Bennett-Ben    Lyon  June  I9.'32.. 

While  Paris  Sleeps  McLaglen-Helen  Mack   May  8. '32.. 


Running  Time 
Rel.  Date        Minutes  Reviewed 


MAYFAIR  PICTURES 


Features 

Title  Star  Rel. 

Behind  Stone  Walls  Eddie  Nugent-Prlscllla  Dean. Mar. 

Dragnet   Patrol   Glenn  Tryon-Vera  Reynolds. .  Dei. 

Docks  of  San  Franelsto  Mary  Nolan-Jason   Robard. . .  Feb. 

Hell's    Headquarters   Jack  Mulhall-Barbara  Weeks. Apr, 

Love   In   High   Gear  Alberta  Vaughn-H.  Ford....  May 

Monster  Walks.  The  Rex  Lease- Vera  Reynolds  Feb. 

Passport  to  Paradise  lack   Mulhall-B.   Mehaffey. . .  Apr. 

Night  Beat   Jack  Mulhal-Patsy  R.  Miller. Nov. 

Sally  of  the  Subway  J.  Mulhall-D.  Revler  Jan. 

Kin's   Pay    Day  D.   Revler- Forrest  Stanley. .  .Mar. 

Bky  Spider,  The  Glenn   Tryon-Beryl    Mercer  . Oct. 

Coming  Feature  Attractions 

Dynamite    Denny   Jay  Wilsey-Blanche  Mehaffey.  May  27, '32.. 

Gorilla   Ship   Ralph    Ince-Vera    Reynolds. . June  II, '32. 

Honor  of  the  Press  Edw.  J.  Nugent-Rita  La  Roy.  May  15. '32. 

Temptation's   Workshop   Helen  Foster-Tyrrell  Davis.. June  20, '32.. 

Widow    in    Scarlet  D.  Revier- Kenneth  Thompson.  July  I .'32. . 


Running  Time 
Date        Minutes  Reviewed 

I5,'32  Mar.  26. '32 

15  St...  Jan.     9. '32 

1/32  60...  Jan-    30, '32 

15/32.. ...63. ..May  14/32 
1/32..... 65...  May  7/32 

10/32  60. . .  Feb.  6/32 

I. '32  

30    62  Dee.  26 

1/32.. ...60. ..Jan.  23/32 

1/32  63...  Mar.  19/32 

1  59  


METRO-GO  LDWYN-MAYER 

Title  Star  Rel. 

Are   You    Listening?  William    Halnes-M.    Evans.. Mar. 

Arsene   Lupin   Lionel  and  John  Barrymore- 

Karen  Morley   Mar. 

Beast  of  the  City,  The  Walter  Huston-Jean  Harlow.. Feb. 

Ben  Hur   Ramon  Navarro-May  McAvoy.Jan. 

(Reissue-Synchronized) 
Big  Parade   John  Gilbert   Dee. 

(Re-issue-Sound) 

But  the  Flesh  l(  Weak  Robt's  Montgomery- Gregor  ..Apr. 

Emma   Marie  Dressier   Jan. 

Flying   High   Bert  Lahr-C.  Greenwood  Nov. 

Freaks   Wallace  Ford-Leila  Hyame  .Feb. 

Grand  Hotel   Garbo-John  Barrymore   

Hell   Divers   Beery-Gable   Jan. 

Letty  Lynton   loan  Crawford-Montgomery... May 

Lovers  Courageous   R.  Montgomery- Madge  Evans.  Jan. 

Mata  Harl   Garbo-R.  Navarro   Dee. 

Passionate  Plumber   Buster  Keaton-Durante   Feb. 

Polly  ef  the  Circus  Marian  Davles-C.  Gable  Feb. 

Possessed   Joan  Crawford-Clark  Gable..  Nov. 

Private  Lives   Shearer-Montgomery   Dec. 

Tarzan.  the  Ape  Man  Johnny   Welsmuller  -  Maureen 

O'Sullivan   Apr. 

Wet  Parade   Walter  Huston-Dorothy  Jordan 

Neil  Hamilton  Apr. 

When  A  Feller  Needs  A  Friend. Jackie  Cooper-"Chlc"  Sale.. Apr. 


Running  Time 
Date        Minutes  Reviewed 
26/32.....  76...  Mar.  5/32 


5/32.. 
13/32.. 
2/32.. 

19  


..84... Jan.  16/32 
..90...  Mar.  5/32 
.128  Dee.  12 

.125  


9/32.. 

2/32.. 

14  

20/32.. 


16/32.. 

7/32. . 
23/32.. 
26  

6/32.. 
27/32.. 

21  

12  


..82...  Apr.  23/32 
..73... Jan.  2/32 

..61  Oet.  24 

..64... Jan.  23/32 
.115...  Apr.  16/32 

.113  Dee.  26 

..86. ..May  7/32 
..77... Feb. 
..91... Jan. 
..74...  Mar. 
..70... Mar. 

..76  Oct.  31 

..85  Dee.  28 


27/32 
9/32 
19/32 
26/32 


2/32.. ..101. ..Feb.  20/32 


16/32.. 
30/32.. 


.122...  Apr. 
..76..  .May 


30/32 
21/32 


4/32   76. 


Coming  Feature  Attractions 

As  You  Desire  Me  Garbo  -  Von  Strohelm  -  M. 

Douglas   May    28/32   71. 

China   Seas   Clark  Gable   June  18/32.  

Downstairs   John  Gilbert   

Good  Time   Girl  Marion  Davies   

Huddle   Ramon  Novarro-M.  Evans  May    14/32  104. 

New  Morals  for  Old  Robert    Young- M.    Perry  June 

Night  Court   W.  Huston  -  P.  Holmes  - 

A.  Page   May 

Prosperity   Dressler-Moran   June 

Red  Headed  Woman  Harlow-Chester    Morns  June 

Skyscraper  Souls   M.  O'Sullivan-N.  Foster   , 

Smllln'    Thru   Norma  Shearer   

Speak    Easily   Buster  Keatoi    July      2. '32. 

Strange  Interlude   Shearer-Gable   June  11/32.. 

Three    Blondes   Marion    Davies   June  25/32. 

Washington    Whirlpool   Lionel  Barrymore   

Without  Shame   Helen  Twelvetrees   


7/32.. 
18/32.. 

25/32. 


95. 


Title  star  Rel. 

Misleading   Lady,  The  Claudette  Colbert-Stuart  Er- 

win- Edmund  Lowe   Apr. 

No  One  Man   Carole  Lombard- Ricardo  Cor 

tez-Paul   Lukas   Jan. 

One  Hour  with  You  Maurice  Chevalier- Jeanette 

MaeDonald-Genevleve  Tebin.  Mar. 

Reserved   for    Ladies....  Leslie  Howard-Benlta  Hume.  May 

(Reviewed  under  the  title  "Service  for  Ladies") 

Shanghai  Express   Marlene  Oietrleh-C.  Brook... Feb. 

Sinners  In  the  Sun  Carole  Lombard-C.  Morris. ..May 

Sky  Bride   Rlch'o)  Arlen-J.Oakie- Robert 

Coogan- Virginia  Bruce    .  ...Apr. 

Sooky   Jackie  Cooper- Robt.  Coogan- 

J.  Searl   Dee. 

Strange  Case  of  Clara  Dean  Wynne  Gibson-Pat  O'Brien..  May 

Strangers  In  Love  Fredrle   March-Kay   Francis. Mar. 

This  Is  the  Night  Lily  Damita-Chas.  Ruggtaa. .  Apr. 

This  Reckless  Age  Buddy  Rogers-Peggy  Shannon. Jan. 

Tomorrow  and  Tomorrow  Ruth  Chatterton-Paul  Lukas.  Feb. 

Two  Kinds  of  Women  P.  Holmes-M.  Hopkins  Jan. 

Wayward   Nancy  Carroll- Richard  Arlen.Feb. 

Wiser  Sex.  The  C.  Colbert-Wm.  Boyd  Mar. 

Working  Girls   Paul  Lukas-Judlth  Wood- 
Buddy  Rogers   Dee. 

World  and  the  Flesh,  The  G.  Bancroft-M.  Hopkins  Apr. 


Coming  Features 


Running  Time 
Date        Minutes  Reviewed 


15/32. 
30/32.. 


25/32. 
20/32.. 


.74...  Apr.  16/32 
.73... Jan.  30/32 


.80...  Apr.  2/32 
■  7 1...  May  28/32 


12/32. 
13/32. 


.84...  Feb.  27/32 
.70...  May  21/32 


29/32         78...  Apr.  30/32 


26  

6/32.. 

4/32.. 

8/32.. 

9/32.. 

5/32.. 
16/32.. 
19/32.. 
18/32.. 


12  

22/32.. 


.80  Dee.  12 

.78...  May  14/32 
.70. ..Feb. 
.82...  Apr. 
.76... Jan. 
.80...  Feb. 
.73...  Jan. 


.74. 
.74. 


20/32 
23/32 
16/32 
6/32 
23/32 


Feb.  20/32 
.Mar.  19/32 


.77  

.74...  May  14/32 


Blonde   Venus   Marlene  Dietrich   

Challenger,    The    (Tent.)  Geo.  Bancroft- Wynne  Gibson.  July  29/32.. 

Devil  and  the  Deep,  The  T  Bankhead-G.  Cooper   July  22/32.. 

Forgotten  Commandments   Sari   Maritza-Gene  Raymond. May  27/32. 

Horse   Feathers   Four   Marx  Bros.  

Lives  of  a  Bengal  Lancer,  The...Clive  Brook-Phillips  Holmes  

Love  Me  Tonight  Maurice  Chevalier- Jeanette 

MacDonald   

Madame    Racketeer   Alison  Skipworth-G.  Barbler.  June  24/32.. 

Make  Me  a  Star  Stuart  Erwln   July 

Man    From   Yesterday  C.  Colbert-C.   Brook  July 

Merrily   We  Go  To  Hell  8.   Sidney- Fredrle    March...  June 

Million  Dollar  Legs  Jack    Oakle  July 

Movie   Crazy  Harold    Lloyd-C.  Cummings  

Thunder  Below   T.  Bankhead-C.  Blckford-P. 

Lukas   June    17/32  80. 


1/32.. 
15/32.. 
10/32.. 
8/32.. 


PEERLESS  PRODUCTIONS,  INC. 


Features 


Title  Star  Rel.  Date 

Lovebound   N.  Moorhead-J.  Mulhall-Roy 

D'Arey   Mar.     1/32  61. 

Reckoning.    The   Jas  Murray-Sally  Blane  Feb.    15/32   63. 

Sea  Ghost,  The  L.  La  Plante-Alan  Hale  Nov.     1  64. 

Sporting  Chance.  The  Wm.   Collier,  Jr. -Claudia 

Dell- James    Hall   Nov.    21  69. 


Running  Time 

Minutes  Reviewed 


.Apr.  9/32 
....Da*.  5 


.Nov. 


POWERS  PICTURES,  INC. 


Title  Star  Rel. 

Bridegroom  for  Two  Gene  Gerrard   Jan. 

Carmen   Marguerite  Naraara-Tom 

Burke   May 

Fascination   Madeleine  Carroll   Apr. 

Gables  Mystery,  The   Lester  Matthews-Anne  Grey..  Feb. 

Her    Strange    Desire  Laurence    Olivier   July 

My  Wife's  Family   Gene  Gerrard   Apr. 

Out  of   the   Blue  Gene    Gerrard   July 

Shadow  Between.  The  Godfrey  Tearle- Kathleen  May 

0' Regan 

Skin    Game.    The  Edmund  Gwenn-Phyllls  Kon- 

stam   June 

Trapped  In  a  Submarine  lohn  Batten-Sydney  Seaward.  Jan. 


Running  Time 
Date       Minutes  Reviewed 
15/32        65. ..Jan.  30/32 

15/32  70... Jan.  16/32 

1/32   68  

15/32.. ...71. ..May  7/32 

15/32  70  

15/32.. ...12. ..Mar.  20/32 

15/32  60  

1/32         58  Sept.  » 

1/32  70  

15/32  45... Feb.  0/32 


MONOGRAM  PICTURES  CORPORATION 


Features 

Title  Star  Rel.  Date 

Arm  of  the  Law  Rex   Bell,    Llna   Basquette. .  Apr.  20/32 

County  Fair   Ralph    Inee-Hobart  BesworthApr. 

Galloping  Thru   Tom  Tyler   Dee. 

Ghost  City    Cody-Shuford   Dee. 

Land  of  Wanted  Men  Bill  Cody   Oct. 

Law  of  the  Sea  All  Star   Dec. 

Man  from  New  Mexleo  Tom   Tyler   Apr. 

Mason  of  the   Mounted  Bill  Cody-Nancy  Drexel  May 

Midnight  Patrol   Regis   Toemey-Mary   Nolan. .Apr. 

Oklahoma  Jim   Bill  Cody   Oet. 

Police  Court   Leon  Janney-H.  B.  Walthall.  Feb. 

Single  Handed  Sanders  Tom  Tyler   Feb. 

Texas  Pioneers   Bill  Cody-Andy  Shuford  Feu. 

Two- Fisted   Justice   Tom   Tyler   Oet. 

Vanishing  Men   Tom  Tyler   Apr. 


Running  Time 

Minutes  Reviewed 


1/32.. ...71.. 
5  58.. 


Apr.  30/32 


20  

30  

15  

1/32.. 
15/32.. 
10/32. 


60... Apr.  9/32 

.62  

01  , 

60  

.58  

 60...  Apr.  9/32 

10  60... Jan.  23/32 

15/32  65...  Mar.  5/32 

1/32   58  

15/32  56  

20  S3...  Feb.  6/32 

15/32.....  62  


Coming  Features 

Flames   Johnny   Mack   Brown  May    30/32   7  reels. . 

Honor  of  the  Mounted  Tom  Tyler   June    10/32   7  reels. 

Klondike   All  Star   July      1/32   7  reels.. 

Law  of  the  North  Bill   Cody-Andy   Shuford  May    30/32   6  reels.. 

Western    Limited,   The  All   Star   June    20/32   7  reels.. 


RKO  PATHE 

Features 


Title 


Star 


Running  Time 

Minutes  Reviewed 


Big  Shot.  The  Eddie  Qulllan   Dee. 

Carnival   Beat   Bill  Boyd   Mar. 

Lady  with  a  Past  C.  Bennett-B.  Lyon   Feb. 

Panama  Flo   Helen  Twelvetrees   Jan. 

Partners   Tom  Keene   Jan. 

Prestige   Ann  Harding   Jan. 

Saddle  Buster,  The  Tom  Keene   Mar. 

Young  Bride   Helen  Twelvetrees   Apr. 

(Reviewed  under  the  title  "Love  Starved") 


Coming  Features 


10  

19/32.. 
10/32.. 
29/32.. 

0/32.. 
22/32.. 
19/32.. 

8/32.. 


..00  D 

..02...  Mar. 
..00...  Feb. 
..74... Jan. 
...... Mar. 

..71... Jan. 

.  .60  

..70...  Apr. 


20/32 
13/32 
23/32 
12/32 
10/32 

'23/32 


Beyond   the    Rockies  Tom  Keene- Rochelle  Hudson  

Ghost  Valley   Tom   Keene-Myrna   Kennedy. May    13/32   54. 

Westward   Passage   Ann  Harding   May    27/32  73. 

What   Price   Hollywood  Constance  Bennett   June  24/32  


PARAMOUNT  PUBLIX 


Features 


_    Title                                       Star                             Rel.  Date 

Broken  Lullaby   L.  Barrymore-N.  Carroll- 

P.   Holmes   Feb. 

(Reviewed  under  the  title  "The  Man  I  Killed") 

Broken  Wing,  The  Lupe  Velez-Melvyn  Douglas. Mar.  25/32... 

Cheat,  The   T.  Bankhead   Nov.  28  

Dancers  In  the  Dark  Miriam  Hopklns-Jaek  Oakle. Mar.  11/32... 

Dr.  Jekyll  and  Mr.  Hyde  Fredrle  March-M.  Hopkins. .  Jan.  2/32..., 

His  Woman   G.  Cooper-C.  Colbert   Nov.  21/32... 

Husband's  Holiday   Cllvo  Brook-V.  Osborne  Dee.  19  

Ladles  of  the  Big  House  Sylvia  Sidney-Wynne  Gibson.  Dee.  26  

M'raele  Man,  The  S.  Sldney-C.   Morris  Apr.  1/32... 


Running  Time 

Minutes  Reviewed 


28/32..... 94... Jan.  16/32 


.74. 
.70. 
.74. 
.98 


.Apr.  2/32 

 Dee.  19 

.Mar.  26/32 
....  Dee.  26 

79  Dee.  12 

.68... Jan.  2/32 

.77  Dee.  19 

.87... Apr.  30/32 


RKO  RADIO  PICTURES 

Features 


Title 

Girl  Crazy   E. 


Ret.  Date 


Running  Time 

Minutes  Reviewed 


Star 

Qulllan-D.  Lee-Wheeler- 

Woolsey   Mar. 

Girl  of  the  Rio.  The  Dolores  Del  Rio-Leo  Corlllo.  Jan. 

Ladles  of  the  Jury  Edna  May  Oliver  Feb. 

Lost  Squadron   Richard  Dlx-Mary  Astor  Mar, 

Men  of  Chanee  Mary  Astor-Rleardo  Cortez. .  Jan. 

Office   Girl   Renate  Muller-J.  Hulbert  ...Apr. 

Roadhouse  Murder,  The  Erie  Linden- Dorothy  Jordan.  May 

State's  Attorney   John  Barrymore-H.  Twelve- 
trees-Mary  Dunean   May    20/32  79... May  14/32 


25/32.. 
10/32.. 

s/se.. 

12/32.. 
8/32.. 
8/32. 


..75...  Apr.  2/32 
..69... Jan.  10/32 

..64  Dee.  19 

..70...  Mar.  5/32 

..63  Nov.  14 

83. 


6/32  73... May  7/32 


June    4,  1932 


MOTION    PICTURE  HERALD 


83 


THE  RELEASE  CHART—CONT'D) 


Running  Time 

TItj,  Star  Rel.  Date        Minutes  Reviewed 

Symphony  of  Six  Million  Irene  Dunne-Rieardo  Cortez..Apr.    29.32  94. ..May    28, '32 

Way  Back  Home  Phillips  "Seth  Parker"  Lord. Nov.    13  81  Oct.  3 

(Reviewed  under  the  title  "Other  People's  Business") 
Woman  Commands.  A  Pola  Negri   Jan.      I.'32  84. ..Jan.  2.'32 

Coming  Feature  Attractions 

Bill   of  Divorcement   

oira  ol  faraai»o  u.   Del  Rio-Joel  McCrea  Aug  

Bring  'Em  Back  Alive  Frank    Buck's   Adventure  July   

Deported   Zlt?  Johann   ...... ••  ■  

Fraternity    House   trie  Lmden-Ar  ine  Judge  

Hell  Bent  For  Election  Edma    May  Oliver.....  

-Told    Em  Jail  Edna  May  Oliver- Wheeler- 

Woolsey- Roscoe  Ates    ....  July   

It  My  Face  Red   Helen  Twelvetrees- Ricardo 

Cortez-Robt.  Armstrong  ...June  17/32  

Kong   Fay  Wray   

Law    Rides    .   Tom  Keene   

Most   Dangerous    Game.    The  Leslie  Banks-Joel  McCrea  

Roar  of  the   Dragon  Richard    Dlx-Gwlll    Andre...  June    24, '32  

Thirteen   Women   Irene  Dunne   


UNITED  ARTISTS 


Running  Time 

Minutes  Reviewed 


Features 

Title  Star  Rel.  Date 

Around    the    World    In  Eighty 

Minutes   Douglas  Fairbanks   Dee.    12  80  Nov.  7 

Arrowsjnlth   Ronald  Colman   Feb.    27. '32  110  N»v.  21 

Cock  of  the  Air  Blllle  Dove-Chester  Morris..  Jan.    23.'32  80... Jan.  30/32 

Congress    Dances   Lilian   Harvey   83... May    28, '32 

Greeks  Had  a  Nam*  for  Them..  I na  Claire- M.  E^ans-Blondell.  Feb.    13/32  ««         Nov  2» 

Searfaee   Paul   Muni   Mar.  26/32....  95... May  28/32 

Sky   Devils   All  Star   Mar.    12/32  on... jaa.  I2/S2 

Struggle,  The   Zlta  Johann-Hal   8kelly  Feb.     6/32  77  


Coming  Feature  Attractions 

Ballyhoo   Eddie  Cantor  . . 

Brothers  Karamazov   Ronald  Colman 

Cynara   Ronald  Colman  . 

Happy  Ending   Mary  Pickford  . 

Kid  From  Spain,  The  Eddie  Cantor  .. 

Rain   Joan  Crawford  . 

Way  of  the  Lancer  Ronald  Colman. 


STATE  RIGHTS 


Features 


Title  Star  Dist'r  Rel. 

Aren't  We   All  Gertrude    Lawrence. .  Para. -British  

Blonda  Captive,  The  Capital  Film*  .Feb. 

Call!    -  Thorny  Bourdelle  ...Principal  Dis- 
tributing Corp.  Jan. 

Cossacks  of  the  Dob  Emma   Cessarskif*..  Amklno   Mar. 

Crooked   Lady.  The  Austin   Trevor   MGM- British   

Drifter,  The   Wm.  Farnum-Noah 

Beery   Capital  Film...  Feb. 

East  of  Shanghai  Henry    Kendall  B.I. P.  America  

Discarded  Lovers   N.  Moorehead   Tower  Prod'f  as.  Jan. 

Ehh  Tide   Joan  Barry   Para.- British   , 

Emll  and  the  Detectives  Fritz  Rasp   Ufa  Dec. 

Explorers  of  the  World  Raspln   Prod'f  us  

Faithful  Heart,  The  Herbert    Marshall-  Gainsborough 

Edna    Best   Gaumont   

First   Mrs.    Fraser,   The  Henry   Ainley   Sterling  Films  

Fool's  Advice.  A  Frank  Fay   Frank  Fay   

Frail  Women   Mary  Neweomb   Radio- British   

Gentleman  of  Parle.  A  Arthur Wontner  ....  Gaumont   

Mali's   House   J.  Durkln-PatO  Brlen 

none  nouw  Day|j   g    F<  Zeldman.  Feb. 

His  Grounds  for  Divorce. ...  Lien  Deyers   Ufa  ...........Feb. 

In  A   Monastery   Garden  John  Stuart   Associated  Prod 

&  Dlstr.  of 
America   

Keepers   of    Youth  Garry   Marsh   B-.,:p.  America..... 

Law  of  the  Tong  Phyllis   Barrlngton.  .Willis  Kent   Dec. 

Life   Goes   On  Hugh    Wakefield  Para. -British  ....... 

Love's  Command   Dolly  Haas   ...Tobls  .........  Apr. 

Man  of  Mayfalr  Jack  Buchanan   Paramount-Brit- 

Ish   

Missing  Rembrandt  The. ...  Arthur    Wontner  Twickenham 

Films   

Money  for  Nothing  Seymour  Hicks   British  Infn'fl  

Night  Like  This,   A  Ralph    Lynn   British  and  Do- 
minions   

Nine  Till  Six   Louise   Hampton    ...Asso.  Radio- 
British   

Private  Scandal,  A  Marian  Nixon-Lloyd 

Hughes   Headline  Pie  

Probation   John    Darrow  -  Sally 

Blane   Chesterfield  ...Apr. 

Puss  In  Boot*  Junior  Addarlo   Picture   Classics.  Mar 

Riders  of  Golden  Gulch  Buffalo  Bill,  Jr  West  Coast 

Studios   

Road  to  Life  Mikhail  Zharov   Amklno   

Ronny   Kathe     von  Nagy- 

Willy    FrltschUfa   Apr. 

Shop   Angel   Marlon  Shilling    ...Tower  Prod.  ...Mar. 

eon;  Is  Over,  The  Llano  Hald   Asso.    Cinemas.  .Apr. 

South  Sea  Adventures  Principal  Dlstr. 

Corp   Mar. 

Strictly    Business  Betty  Amann   B.I.P  

Sunshine  Susie   Renate  Muller   Gainsborough   

Tempest.  The    Emll   Jannlngs   Ufa   Mar. 

Theft  of  the  Mona  Lisa  Willy   Forst   Tobls   Mar. 

Trapeze   Anna    Sten  Protex   May 

Two   Souls   Gustav  Froelleh   Capital   Films... Dec. 

Two  White  Arms  Adophe    Menjou    . . .  MGM-Brltlsh   

Unfortunate  Bride.  The  Maurice  Sehwartz- 

Llla  Lee   Judea  Film,  Ine  

Waltz  by  Strauss,  A  Hans  Junkerman  ...Capital  Films  .Feb. 

Water  Gypsies   Sari   Maritza   Asso.  Radio- 
British   

Women  Men  Marry  Harlan-Blane   Headline  Pie  

Women  Who  Play  Mary  Newcomb-Be- 

nlta    Hume  Para.-Brltlsh   


Running  Time 
Date  Minutes  Reviewed 

 79...  Apr.  9/32 

26/32. St  Mar.  6/32 

IS/32.  78... Feb.  20/32 
18/32. 11... Mar.  26/32 
 77... Apr.  9/32 


10/32. 71...  Mar. 

 72... Apr. 

20/32. 59... Jan. 
 74...  Mar. 

18.... 75... Jan. 


.82. 


26/32 
9/32 
30/32 
12/32 
9/32 


.Dee.  19 


.90. 


.  .May 
..May 

 Feb. 

..71. ..Feb. 
..78... Jan. 


.Feb. 
.Feb. 


10/32.75. 
19/32.79. 


.70. 
..56. 

 78., 

28/32.90. 


IS. . 


 84.. 

 73.. 


.73. 
.76. 
.72. 


28/32 
7/32 

20/32 
6/32 

16/32 

20/32 
27/32 


9/32 
26/32 

9/32 
23/32 

7/32 

9/32 

19/32 
13/32 


.Apr. 
.Mar. 
.Jan. 
.Apr. 
.May 

.Jan. 

.Mar. 
.Feb. 


May  21/32 
.May  21/32 
....Nov.  14 


1/32.70. 
27/  32.38. 


.52. 


13/32.82. . 
19/32  71.. 
11/32.90.. 

31/32.50.. 

 37. . 

 88.. 

15/32. 105. 

27/32.92.. 
2/32.80.. 

22. ..100.. 
 80.. 


.Apr. 
.Mar. 

.Jan. 
.Feb. 

.Apr. 
.May 
.Mar. 

.Apr. 
.Mar. 
.Jan. 
.Mar. 
.Apr. 
.May 
.Feb. 
.Mar. 


23/32 
12/32 

23/32 
6/32 

23/32 
7/32 
12/32 

9/32 
19/32 

9/32 
26/32 

9/32 
14/32 

6/32 
26/32 


10/32. 89...  Mar.  5/32 


.79...  May  21/32 
.69  Mar.  7 


.79... Apr.  16/32 


UNIVERSAL 

Features 

Title  Star  Rel. 

Cohens  &  Kellys  la  Hollywood.. Q.  8ldney-C.  Murray  Mar. 

Destry  Rides  Again  . . .  Tom  Mix   Apr. 

Impatient  Maiden   Low  Ayres-Mas  Clarke  Mar. 

Last  Ride   D.   Rsvler- Frank  Mayo  Dee. 

Law  and  Order  Walter  Huston-Lois  Wltsoa. .  Feb. 

Michael  and  Mary  Edna  Best-Herbert  Marshall.  Jan. 

Murders  In  the  Rue  Morgue  Bela  Lugosl-Sldney  Fox  Feb. 

Nice  Women   Sidney   Fox- Frances   Deo.... Nov. 

Racing  Youth   811m  Summervllle-Loulse 

Fazenda   Fob. 

Scandal    For    Sale  Chas.   Blckford-Roso  Hobart.Apr. 

Steady  Company   Norman  Foster-June  Clyde... Mar. 

Stowaway   Fay  Wray-Leon  Wayeoff  Apr. 

Unexpected  Father,  The  Slim  Summerville-Zazu  Pitts.  Jan, 


Running  Time 
Date        Minutes  Reviewed 

28/32         75...  Mar.  19/32 

17/32  

1/32  10...  Feb.  8/32 

28  53  

7/32  73.  ..Mir.  12/32 

31/32  78  Nov.  21 

21/32  61...  Fob.  20/32 

28    87...  Fob.  27/32 

14/32  63  Doe.  12 

17/32  75. ..Apr.  16/32 

14/32  Jan.  30/32 

11/32  50...  Mar.  19/32 

3/32  82...  Apr.  16/32 


Coming  Feature  Attractions 

Back  Street   Irene  Dune-John  Boles  

Doomed  Battalion.  The  Tala-Blrell-Vletor  Varconl  June  16/32  

Fast   Companions   Tom    Brown   June    23/32  78. 

Jungle  Mystery   Cecelia  Parker  

Kings    Up   Tom  Mix  

Night  World   Lew  Ayres-Mae  Clarke  May  5/32  

Old  Dark  House  Boris  Karloff-L.  Bond  

Radio  Patrol   Rob't  Armstrong-June  Clyde- 

Llla    Lee   lune  2/32  

Rider  of  Death  Valley   Tom  MIx-Lols  Wilson  May  26/32  

Tom   Brown  of  Culver  Tom  Brown   


WARNER  BROTHERS 

Features 

Title  star 

Beauty  and  the  Boss  M.  Marsh-W.  William  

Crowd  Roars   Cagney-Blondell   

Expert,  The   Charles  "Chle"  Sale  , 

Heart  of  New  York,  The  Smith  4.  Dale  

High  Pressure   Wm.  Powell-Evelyn  Brent... 

Manhattan   Parade   W.  Llghtner-Butterworth  ... 

Man    Wanted   Kay  Francis   

Man  Who  Played  God  George  Arllss   

Mouthpiece,  The   Sidney  Fox- Warren  William. , 

Play  Girl   Loretta  Young- Norman  Foster 

Lightner   

So  Big   Barbara  Stanwyck   

Taxi  I   Jas.  Cagney- Loretta  Young.. 


Running  Time 
Rel.  Date        Minutes  Reviewed 

Apr.     9/32  66... Feb.  27/32 

16/32  84... Apr. 

5/32  69...  Mar. 


Apr, 
Mar. 
Mar. 
Jan. 
Jan. 
Apr. 
Feb. 
May 


26/32. 
30/32... 
16/32... 
23/32... 
20/32... 
7/32... 


.74. ..Mar. 
.74...  Jaa. 
.77. ..Jan. 

.83... Mar.  26/32 

.IS. ..Feb.  13/32 

.86... Mar.  26/32 


2/32 
5/32 
12/32 
9/32 
2/32 


Mar.  12/32.. ...II. 
Apr.  30/32..... 82. 
Jan.    23/32.....  68. 


..Fob.  27/32 
.Mar.  19/32 
.Jan.  16/32 


Coming  Feature  Attractions 

Big  City  Blues   Joan  Blondell   

Blessed   Event   Lee  Tracy-Mary  Brian  

Jewel   Robbery   Wm.  Powell-Kay  Francis   July  30/32.. 

Night  Flower,  The  B.  Stanwyck   

One   Way   Passage   Wm.    Powell-Kay  Francis  

Ride  'Em  Cowboy   John  Wayne   

Street  of  Women   Kay  Francis   June  4/32. 

Two   Against  the   World  Constance  Bennett   

Winner  Take  All    James    Cagney   July  2/32.. 

Without   Consent   Ann   Dvorak-David   Manners.  July  23/32., 


TIFFANY 


Features 

Title  Star  Rel.  Date 

Branded  Men   Ken  Maynard   Nov.  8. 

Hotel  Continental    Peggy   Shannon-Theodor  Von 

Eltz   Mar. 

Lena  Rivers   Charlotte  Henry-M.  Galloway.. Mar. 

Morals  for  Women  Bessie  Love-Conway  Tearle. .  Sept. 

Near  the  Trail's  End  Bob  Steele   Sept. 

Nevada  Buekaree   Bob  Steele   Sept. 

Poeatello  Kid   Ken  Maynard   Dec. 

Stranoers  of  the  Evening  Zasu  Pitts-Lucien  Littlefleld.  May 

Sunset  Trail   Ken  Maynard   Jan. 

Texas  Gun-Fighter   Ken  Maynard   Feb. 

Whlstlln'   Dan   Ken  Mavnard   Mar. 

X  Marks  the  Spot  Lew  Cody-Sally  Blane  Nov.  29. 


Coming  Feature  Attractions 


Running  Time 

Minutes  Reviewed 
 70  Dec.  19 


7/32.  71 . . .  Feb.  6/32 

28/32.  67...  May  28/32 

6  66  Nov.  21 

20  55  

27    84  Dec.  12 

6  61... Jan.  9/32 

15/32  70  

3/32  82... Jan.  30/32 

7/32  63...  Feb.  2n/-r- 

20/32         64... Mar.  26/32 

.72  Dee.  12 


Hell  Fire  Austin   Ken  Maynard 

Last  Mile,  The  

Man  Called  Back,  The  Conrad  Nagel 


WORLD  WIDE 


Features 

Title  Star  Rel.  Date 

Cannonball  Express,  The  Tom  Moore-Rex  Lease-Lucille 

Browne   Feb. 

Devil  on  Deck  Reed  Howes-Molly  O'Day  Jan. 

Law  of  the  West  Bob  Steele   Mar 

Mounted  Fury   J.  Bowers- Blanche  Mehaffey.  Dec. 

Riders  of  the  Desert  Bob    Steele   Apr. 

South  of  Sante  Fe  Bob  Steele   Jan. 

U.  S.  C.-Notr*  Dame  Football  Game   Jan. 


Running  Time 

Minutes  Reviewed 


7/32... 
1/32... 
20/32.. 


8/32  61... 


.63...  Mar.  19/32 

.62  

.  W.^.Mar.  26/32 
..65... Jan.  9/32 

.59...  May  28/32 


7/32. 


.50... Jan.  30/32 


Coming  Feature  Attractions 


Bachelor's  Folly   .Herbert  Marshall- Edna  Best  

Man  Called  Back.  The  

Man  From  Hell's  Edges,  The...  Bob  Steele   June  5/32. 

Racetrack   Leo   Carrilto   June  5/32. 


84 


MOTION    PICTURE  HERALD 


June    4,  1932 


(THE  RELEASE  CHACT--CCNT*E ) 


SHCLQT  EILMS 

[All  dates  are  1931  unless  otherwise 
stated] 

COLUMBIA 


Title 


Title 


Rel. 


CURIOSITIES 

C  230   Jen. 

C  231   Feb. 

C  232  Feb. 

EDDIE  BUZZELL 
»PEC1ALTIES 

Blood   Pressure   Oct. 

Ball  ef  the  North  Feb. 

Chrlt  Crowed   Aug. 

Love.  Honor  and  Ha  Pay*. Jan. 

Red  Han  Tell  No  Tales.. Sept. 

She  Served  Him  Right...  Dee. 

Soldiers  of   Misfortune  Oct. 

Wolf  In  Cheap  Clothing  

XRAZY  KAT  KARTOONS 

Bars  and  Stripes  Oct. 

Birth   of   Jazz   Apr. 

Champ,  The   

Hash  House  Blues  Nov. 

Hiceoups   

Hollywood  Goe*  Krazy  Feb. 

Love  Krazy   Jan. 

Plaao  Mover   Ian. 

Restless  Sax,  The   Dee. 

Ritzy  Hotel   

Soldier   Old   Man  Apr. 

Weenie  Roast,  The  Sept. 

What  a  Knight  Mar. 

MEDBURY  SERIES 

Laughing  with  Medbury 
in  Abyssinia   Mar. 

Laughing   with  Medbury 
In  Africa   Dee. 

Laughing   with  Medbury 
In  Death  Valley  Oct. 

Laughing   with  Medbury 
In  Mandalay   

Laughing   with  Medbury 
In  Turkey   Sept. 

Laughing   with  Medbury 

In  Voodoo  Land   ....Jan. 

MICKEY  MOUSE 

Barnyard  Broadcast   Oct. 

Barnyard  Olympics   Apr. 

Beach  Party,  The  Nov. 

Delivery  Boy   June 

Duck  Hustt   Jan. 

Flshln'  Around   Sept. 

Grocery  Boy,  The  Feb. 

Mad    Dog.   The  Mar. 

Mickey  Cuts  Up  Dee. 

Mickey's  Orphans   Dee. 


Date       Minutes  Reviewed 
Running  Time 


7. '32          I  reel 

18. 32.....  I  reel. 
IS, '32         I  reel. 


16  

15/32.. 

3  

I4,'32.. 
14  

10  

26  


I  reel   

I  reel   

I  reel   

9... Apr.  23,'32 
I  reel   


I  reel 

I  reel. 


14  

I3,'32. 


I  reel 


13,  '32. 
25.'32.. 

4,'S2-. 
I  

"2/32" 
14  

14.  '32.. 


I  reel   

6.'.'.'Apr'.''9,'32 


2/32.. 

16  

12  


28.  ■32.. 

S  

18/32.. 

4  

15  

28/32.. 
14  

3.'32.. 

5.'32.. 

2  


.10...  Apr.  30/32 

.  I  reel   

.  I  reel.. Oct  17 

.  I  reel  

.  9  Dee.  6 

.  I  reel   


Mickey's  Revue 

"iiNr" 


.  7... Mar.  5/S2 
.  7  ..May   21, '32 

 Feb.  13/32 

.10  Oct.  24 

.  7... Apr.  23,'32 

.  I  reel   

.  I  reel  

.  7  ..May  21/32 

.  I  reel  , 

.  7  Dee.  II 


pfl(jiK)KEY8HlNES 

Dangerous  Dapper  Dae  Dee. 

Jazzbe  Singer   Nov. 

Momkeydoodfes   Oct. 

Sez  You   Jan. 

RAMBLING  REPORTER 

Vale  of  Kashmer,  The  Aug. 

SCRAPPY  CARTOONS 

Dog  Snateher,  The  Oct. 

Chinatown   Mystery  ......Ian. 

Pet  Shop.  The   Apr. 

Railroad  Wretch   

Scrappy  Minds  the  Baby..  Nov. 

Stepping  Stones   

Showing  Off   Nov. 

Treasure  Hunt,  The   Feb. 

SILLY  SYMPHONIES 

Bird    Store,    The  Jan. 

Busy  Beavers,  The  

Fox  H  unt.  The  Nov. 

In  the  Clock  Store  Sept. 

Spider  and  the  Fly  Oct. 

Ugly  Duckling,  The  Dee. 


16.... 

9  

12  

30.'32. 


I  reel  . . . 
9... Jan. 
I  reel  . . . 
I  reel  ... 


23, '32 


21   I  reel 


18  

4/32., 
28/32. 


I  reel 
I  reel 


16  

25/32.. 


I  reel 
I  reef 


18/32. 


7  ..May  21/32 
I  reel' 

I   

I  reel.  Dee.  19 
I  reel  


EDUCATIONAL 

Title  Rel. 

ANDY   CYLDE  COMEDIES 

Boudoir  Butler,  The  May 

Half  Holiday   Dee. 

Heavens!    My  Husbandl. . .  Mar. 

Shopping   With  Wlfla  Feb. 

Speed  In  the  Gay  Nineties. Apr. 

Taxi  Troubles   Oct 

Clyde 

BILL  CUNNINGHAM'S 
SPORTS  REVIEWS 

Canine  Capers   Nov. 

He-Man  Hockey   Dee. 

Inside  Baseball   Oct. 

Slides  and  Glides  Feb. 

Speedway   Jan. 

BURNS.   WM.  J., 
DETECTIVE  MYSTERIES 

Anthony  Case.  The  Aug. 

Foiled   July 

8tarbrlte  Diamond,  The... June 
CAMEO  COMEDIES 

Anybody's  Goat   Jan. 

Bridge  Wives   Feb. 

Idle  Roomers   Nov. 

Mother's  Holiday   Mar. 

One  Quiet  Night  Oct. 

Smart  Work   Dec. 

That's  My  Meat  Oct. 

CANNIBALS  OF  THE  DEEP 

Playground  af  the  Mam- 
mals  Jan. 

Wrestling  Swordflsh  Nov. 

HODGE-PODGE 

All  Around  the  Town  Feb. 

Prowlers,  The   . .  „  May 

Veldt,  The   Dec. 

Wonder  Trail,   The  Oct. 

IDEAL  COMEDIES 

Hollywood  Lights   May 

Hollywood  Luek   Mar, 

Brooks-  Flynn-  Dean 

Moonlight  and  Cactus  Jan. 

Queenle  ef  Hollywood  Nov. 

Flynn-Brooks 
MACK  BENNETT 
COMEDIES 

All   Amerlean   Klekbaek . . .  Nov. 
Clyde- Grlbbon-Beebe 


Date       Minutes  Reviewed 
Running  Time 

29/32  22  „  

13  22. .....Dm.  S 

6/32  30... Mar.  I2/S2 

7/32  20.  ..Jan.  9/32 

3/32  18... Mar.  26/23 

18  19  Oct.  24 


IS  9  Nov.  21 

20  10...  Jan.  i/32 

II   9  

21/32  9... Mar.  26/32 

24/32          9... Jan.  23/32 


2  II  

19  II  Dae.  5 

7  II  Oet.  S 

24/32  10  

21/32.....  16... Feb.  27/32 

29  9  Oct.  24 

20/32  II  

25  10  

27  10...  Jan.  9/32 

4  II  

10/32  9... Mar.  26/32 

8   8  

21/32   9  

1/32  9...  May  7/32 

20  10  Dee.  19 

II  10  

8/32  20... Apr.  36/82 

13/32  21...  Mar.  5/32 

10/32  21  Dee.  26 

8  21  


29    20  Dee.  12 


Rel.  Date       Minutes  Reviewed 
Running  Time 

22/32  22. ..May  21/32 

27/32.  19...  Apr.  9,32 

31/32.  20  

28/32.  20...  Jan.  30/32 

24/32  19  


Title 


Rel. 


.21. ..Mar.  26/32 
.17. ..Jan.  9/32 


.22  

.21  

.19. ..May  21/32 

.20...  Apr.  9/32 

.20... Feb.  20/32 
.20  


.19... Mar.  26/32 
21...  Apr.  30/32 


Divorce  A  La  Mode  May 

Flirty  Sleepwalker   Mar. 

Stone- Granger 

Girl  In  the  Tonneau  Jan. 

Lady  Pleasel   Feb. 

Line's    Busy,    The  Apr. 

Arthur  Stone- D.  Granger 

Poker  Widows   Sept.   13  19  

Pottsvllle  Palooka,  The  Dee.    27  21. ..Jan.  16/32 

Grlbbon-Granger 
MACK  SENNETT 
FEATURETTES 
Billboard  Girl   Mar.  20/32.. 

Bing  Crosby 

Dream  House   Jan.  17/32.. 

Hatta  Marry   

Harry  Gribbon 
I  Surrender  Dear  Sept.  13  

Blng  Crosby 
One  More  Chance  Nov.  15  

Blng  Crosby 

Spot  on  the  Rug,  The  June  19/32.. 

MERMAID  COMEDIES 
It's   a   Cinch  Mac  27/32.. 

Collins-Crane 

Keep  Laughing   Jan.  24/32.. 

Up  Pops  the  Duke  Sept.  20  

Chandler- Bolton 
NOVELTIES 

War  In  China   Mar. 

OPERALOGUES 

Milady's  Escapade   May 

ROMANTIC  JOURNEYS 

Across  the  Sea  Dee. 

H  arem  Secrets   Oet. 

Lost  Race.  The  Mar. 

Mediterranean  Blues   Apr. 

Peasant's  Paradise   Nov. 

Read  to  Romance  Jan. 

Treasure  Isles   Feb. 

TERRY-TOONS 

Aladdin's  Lamp   Dee. 

Around  the  World  Oct. 

Plaek  Spider.  The  Nov. 

Bluebeard's    Brother  May 

Bull-ero   Apr. 

Champ,  The   Sept. 

China   Nov. 

Farmer  Al  Falfa's  Bedtime 

Story   June 

Jesse  and  James  Sept. 

Jingle  Bells   Oet. 

Lorelei,  The   Nov. 

Noah's  Outing   Jan. 

Peg  Leg  Pete  Feb. 

Play  Ball   Mar. 

Radio   Girl   Apr. 

Romance   May 

Spider  Talks,  The  Feb. 

Summer  Time   Doe.    13   8. 

Villain's  Curse.  The  Jan.     10/32  6  

Woodland   May     1/32   6  

Ye  Olde  8ongs  Mar.   20/32  «...  Mar.  12/32 

TORCHY 

Torehy   Oet.  4  

Ray  Cooke- Dorothy  Olx 

Torchy's  Night  Cap  Apr.  3/32.. 

Torehy  Passes  the  Back.. Dec.  6  

Terchy  Raises  the  Auntie..  May  1/32.. 

Torehy  Turns  the  Trick... Feb.  7/32.. 

Torchy's  Two  Toots   ..June  5/32.. 

VANITY  COMEDIES 

For  the  Love  of  Fanny...  Dee.  27  

Freshman's  Finish,  The... Sept.  20  

He's  a  Honey  Apr.  17/32.. 

Harry  Barris 

Now's  the  Time   Juno    12/32   20  

Harry  Barris 

Ship  A-Hooey   20  

That  Rascal   Feb.    21/32  21... Mar.  12/32 


20/32... 
15/32.. 

13  

4  

13/32.. 
17/32... 

15  

17/32.. 
14/32... 

27  

4  

I  

29/32... 

3/32... 

20  

IS  

12/32.. 

6  

18  

29  

24/32... 
21/32.. 

6/32.. 
17/32.. 
15/32... 

7/32. . 

13  

10/32.. 

1/32.. 
20/32... 


.  10.. 

....  Nov.  28 

.  10.. 

 Dee.  6 

.10.. 

....Dee.  12 

.10.. 

.Jan.  2/32 

•.. 

.  6.. 

....  Doe.  12 

.  6.. 
.  6.. 

.'".'eii '"si 

6.. 

6.. 

.  6.. 

.  6.. 

.'.'.' .Nov.' "7 

.  6.. 

.  6.. 

.'.'.'.Oet.  ""3 

6.. 

....Oet.  24 

6.. 

....Dee.  12 

6.. 

.Jan.  16/32 
.Jan.  30/32 

.  6.. 

.  6.. 

.  6.. 

!  Apr.  '9/32 

.  6.. 

.May  28/32 

...22. 

...20. 
...22. 
...19. 
...21. 
...20. 


.27. 
.22. 
.21. 


....Oct.  3 

.Mar.  26/32 
. . . .  Nov.  14 
.Apr.  30/32 
.Fab.  20/32 
.May  14/32 


.Jan.  9/32 


.Apr.  9/32 


FOX  FILMS 


Title 


Rel.  Date       Minutes  Reviewed 
Running  Time 


MAGIC  CARPET  SERIES 

21  Fires  of  Vulcan  Dee. 

22  Stamboul  to  Bagdad. ..  Jan. 

23  With  the  Foreign  Loglon.Jan. 

24  Spreewald  Folk   Jan. 

25  Over  the  Yukon  Trail.. Jan. 

26  The  World  at  Prayer...  Jan. 

27  Alpine  Eehoes   

28  Big  Game  of  the  80a  

29  Manhattan  Medley   

30  By-Ways  of  France   9 

31  Zanzibar    9 

32  Incredible   India    9 

33  The  Tom-Tom  Trail   9 

34  Over  the  Bounding  Main   9 

35  Belles  of   Ball   8 

36  Fisherman's   Fortune   9 

37  Rhtneland  Memories    8 

38  Pirate  Isles    9 

39  Sampans  and  Shadows   9 

40  In  the  Clouds   9 

41  The  Square  Rigger   9 

42  The  Gulanas    9 

43  In  Old  Mexico   10 

44  Venetian  Holiday   9 

45  Anchors  Awelgh   8 

46  inside  Looking  Out    9 


27   8... Feb.  6/32 

3  *32.  8 

10/32.! '.  1 '.  10. .' .' Fob'. ' '  'S/S2 

17/32   9  

24/32          8...  Feb.  6/32 

31/32.....  8  May  • 

 10...  Mar.  8/32 

"'  id'.'.'.'.'.'.'.'.'.'.'.'.'.'. 


METRO-GOLDWYN-MAYER 


Title 


THE 


BOY  FRIENDS, 

Call  A  Cop   Sept. 

Kick  Off,  The  Dee. 

Knockout   Dec. 

Love  Pains   Feb. 

Mama  Loves  Papa  Oct. 

Too   Many   Women  May 

You're   Telling    Me  Apr. 

Wild  Babies   

CHARLEY  CHASE 

First   In   War  May 

Hasty  Marrlag..   Dec. 

In  Walked  Charley  Apr. 

Nickel    Nurser   Mar. 

Skip  The  Maloo  Sept. 

Tobacco  Kid,  The  Jan. 

What  a  Bozo  Nov 


Rel.  Date       Minutes  Reviewed 
Running  Time 


12  

5  

5  

13/32.. 

24  

14/32  19 

16/32  19 


.20  

.21  Dec.  5 

.21  

.21... Apr.  23/32 


28/32.. . 

19  

23/32... 
12/32... 

26  , 

30/32... 
7  


.  20. 
.21. 
.21. 
.21 . 
.21. 
.21. 
.21. 


.Apr.  9/32 
....Dec.  12 


.Feb.  13/32 
.Mar'.'  "5/32 


15  

19.... 
28.... 
24.... 


DOGVILLE 

Trader   Hound   Nov.  28  

Two  Barks  Brothers  Oct.  17  

FISHERMAN'S  PARADISE 

Color  Scales   

Fisherman's  Paradise  ....Aug. 

Pearls  and   Devilfish  Sept. 

Piscatorial  Pleasures   Nov. 

Sharks  and  Swordflsh  Oct. 

Trout  Fishing   

FITZPATRICK 
TRAVELTALKS 

Ball,  the  Island  Paradise. .  Dee.  S  

Benares,  tha  Hindu 
Heaven   Oet.  31  

Colorful  Jaipur   Mar.  19/32... 

Come   Back  to  Erin  

Cradles  of  Creed  Feb.  6/32... 

Home  Sweet  Homo  Jan.  9/32... 

Ireland.  Tha  Melody  Isle..  Jan.  9/32... 

London,  City  of  Tradition.  Feb.  6/32... 

Madeira,  a  Garden  la  the 
Sea   Sept.  26  

Melody   Isle,  Tho  

Over  the  Seas  to  Borneo  

Tropical  Ceylon   Feb.  27/32... 

FLIP  THE  FROG 

Africa  Squeaks   Oct.  17  

Fire.  Fire   

Jailbirds   Sept.  26  

Milkman.  The   Feb.  20/32... 

Puppy  Love   

School  Days   

Spooks   Dee.  21  

Village  Specialist.  Tho... Sept.  12  

What   A   Lite    .......  Mar.  26/32... 

HARRY  LAUDER 

I  Love  a  Lassie  Dec.  19  

Nanny   Nov.  14  

LAUREL  &  HARDY 

Any  Old  Port  Mar.  5/32... 

Beau  Hunks   Dee.  12  

Chimp,  The   May  21/32... 

Come  Clean   Sept.  19  

County   Hospital   June  25/32... 

Helpmates   Jan.  23/32... 

Music   Box   Apr.  16/32... 

One  Good  Turn  OeL  SI  

NOVELTIES 

Desert  Regatta   

Duck  Hunter's  Paradise  

Jaek  Cooper's  Chrlstma* 

Party   

OUR  GANG 

Big  Ears   Aug.  29  

Choo  Choo   ...May  7/32... 

Dogs  Is  Dogs  Nov.  21  

Free  Eafs  Feb.  13/32... 

Pooeh   June  4/32... 

Readln'  and  Wrltln'  Jan.  2/32... 

Shiver  My  Timbers  Oet.  10  

Spanky   t  Mar.  26/32... 

PITTS-TODD 

Old  Bull   ,  June  4/32... 

On  the  Loose  Dec.  26  

Pajama  Party   Oet.  3  

Red  Noses   Mar.  19/32... 

Seal  Skins   Feb.  8/32.  . 

Strictly  Unreliable   Apr.  30/32... 

War  Mamas   Nov.  14  

SPORT  CHAMPIONS 

Athletic   Daze   Mar.  26/32... 

Dive  In   Feb.  2/32... 

Flying  Spikes   Apr.  16/32... 

Lesson  In  Golf,  A  Jan.  16/32... 

Olymple  Events   Mar.  5/32... 

Splash   Oct.  3  

Timber  Topper*   May  7/32... 

Whippet  Racing   Dee.  12  


Date       Minutes  Reviewed 
Running  Time 


.15...  Jan.  6/82 
17  Nov.  14 


.  9... May  14/32 

.10  

.  9  Nov.  7 

.  9  

.10  

9  


.  10  Dee. 


.  9  Nov. 

10  Dee. 


.10... Mar.  26/32 
.10  


.  8.. 
.  9.. 
.  9.. 
.10.. 


...Oet.  3 
Jan.  9/32 


.Dec.  12 


.  8... Jan.  9/32 
.  6... Mar.  5/32 
.  9  Nov.  21 

.'  7";"""!;;" 

.  7  

.  7  

■  8  Dee.  12 

.  7... Apr.  23/32 

■  8... Jan.  9/32 

•  8  Dee.  It 

.21... Feb.  13/32 

.40  Sept.  5 

.25...  Apr.  9/32 

■  21  Nov.  28 

.20...  Apr.  23/32 

•  20  Dee.  12 

.29...  Mar.  12/32 

•  21  Nov.  21 


.Jan. 
.Feb. 


»/S2 
6/32 


.  9... Jan.  2/32 

.21  

.20...  May  21/32 

.21  

.20...  Feb.  IS/SJ 
.21...  May  28/32 

.21  Dee.  19 

.21  OeL  24 

.20... Apr.  9/32 

.20... May  7/32 

.20  

.26  Nov.  7 

.21... Mar.  26/32 

.21  

.20  

.21. ..May  7/32 


.  10.. 
.10.. 

.  9.. 
.  10.. 
.  10.. 

.10.. 

.  9.. 

.  9.. 


.Oct.  31 


May  28/32 


PARAMOUNT  PUBLIX 


Title 


ONE   REEL  ACTS 
Babbling  Book,  The  Mar. 

Burns  and  Allen 
Backyard  Follies   Dee. 

Halg  Trio 
Beach  Nut,  Tho  Oct. 

Herb  Williams 
Beyond  the  Blue  Horizon. Apr. 

Vincent  Lopez 
Bridge   It   Is  May 

The  Musketeers 
Bun    Voyage   June 

Lester  Allen 
Cheaper  to  Rent  Sept. 

Willie  West  &  MeGlnty 
Close  Harmony    Jan. 

Boswell  Sisters 
Coffee  and  Aspirin  Apr. 

Solly  Ward 
Fair  Ways  &  Square  Ways.  May 

Eddie  Miller 
Finn  and  Caddie  Oct. 

Borrah  Mlnnevlteh 
Hollywood    Beauty    Hints.  July 
Ireno   July 

Ethel  Merman 
Jazz  Reporters   Nov. 

Charlie  Davis  &  Gang 
Knowmore  College   Apr. 

Rudy  Vallee 
Meet   the    Winner  May 

Tom  Howard 
More  Gas   Oet. 

Solly  Ward 
M'Lady   Mar. 

Irene  Bordonl 
Musical  Justice   Dec. 

Rudy  Vallee 
Naughty  Cal   Feb. 

Lillian  Roth 
No  More  Hookey  Aug. 

Halg  Trio 
Oh  My  Operation  Jan. 

Burns  and  Allen 
Old  Man  Blues  Mar. 

Ethel  Merman 
Old  Songs  for  New  Mar. 

Technicolor 
Out  of  Tune  Feb. 

Herb  Williams 
Pair  of  Freneh  Heels.  A..  Nov. 

Mitchell  4  Durant 


Rel.  Date       Minutes  Reviewed 
Running  Time 


II/S2.....  10. ..May  7/32 
12  


1/32.. 


 10... Apr.  23/32 


9/S2.. 

8/32.. 


15/32. 
1/32. 


21. 


15/32. 
6/32., 


26.... 
19/32. 


..10... 


.  Dee.  28 


16/32. 
18/32. 


4/32. 
12/32. 


10... Feb.  20/32 


June    4,  1932 


MOTION    PICTURE  HERALD 


85 


(THE  RELEASE  CHAET—CCNT'E) 


Title 


eel. 


Pre  »nd   Cen    ..........  July 

Two  Howard- Alan  Brooks 
puff  Your  Blues  Away.... Oct. 

Lillian  Roth  , 

Quit  Your  Klckln'  Jan. 

Red  Donahue 
Rhythm  In  the  River...... Feb. 

Geo.  Dewey  Washington 

Roaming   Nov. 

Ethel  Herman 

Seat  on  the  Curb,  A  June 

Hugh  Cameron  -  Arthur 
Ayleswertb 

Singapore  Sue   June 

Anna  Chang 

Switzerland   Apr. 

Lester  Allen 

Taxi  Tangle   Dee. 

Jaek  Benny 
Ten  Dollars  er  Ten  Days. .  July 
Eddie  Younger  and  His 
Mountaineers 

Those  Blues   May 

Vincent  Lopez 
PARAMOUNT  PICTORIAL 
STARTING    AUGUST.  1931 
No.   5— A    Drink  for  Six 
Million— Educated  Toes— 

The  Pony  College  Dev. 

No.  8— Vincent  Lopez— 

Jewels— Lowell   Thomas.. Jan. 
No.  7— Ann   Leaf  at  the 
Organ  —  New  Styles  for 
Old    —    Film  Editor's 

Nightmare   ..Feb. 

No.  8— Mt.  Vernon— M  It- 
tons  on  Keys— Down  the 
World's  Most  Dangerous 

River   Mar. 

No.  9— Harry  Von  Tllzer— 
Daddy  of  the  Popular 
Song  —  Beauty  on  the 

Wing   Apr. 

No.  10 — Chasing  Rainbows 
— Footnotes  of  1932 — 
Rublnoff  and  His  Violin.  May 

No.  II   June 

No.  12   July 

SCREEN  SONGS 
By  the  Light  of  the  Sil- 
very Moon   Nov. 

I  Ain't  Got  Nobody  June 

(Mills  Bros.) 

Just  One  More  Chance  Apr. 

Kitty   from    Kansas  City 

Rudy  Vallee  Oct. 
Let  Me  Call  You  SweohoartMay 
Ethel  Merman 

Little  Annie  Roonoy  Oet. 

My  Baby  Just  Cares  for  Me. Dee. 
Oh.  How  I   Hate  to  Get 

Up  In  the  Morning  Apr. 

Romantic  Melodies   June 

Russia*  Lullaby   Dee. 

Shine  en  Harvest  Moon...  May 

Alice  Joy 
Show  Me  the  Way  ta  Go 

Home   Ian. 

Sweet  Jenny  Lee  Jan. 

'▼hat  Old  Gang  of  Mine... July 
When  the  Red  Red  Robin 
Comes  Bob  Bob  Bobbin' 

Along   Feb. 

Walt  Till  the  Sun  Shines. 

Nellie   Mar. 

You  Try  Somebody  Else..  July 

Ethel  Merman 
You're  Driving  Me  Crazy. Sept. 
SCREEN  SOUVENIRS 
No.  5— Old  Time  Novelty.. Dee. 
No.  8— Old  Time  Novelty.. Jan. 
No.  7— Old  Time  Novelty.. Jan. 
No.  8— Old  Time  Novelty. .Feb. 
No.  9— Old  Time  Novelty.. Mar. 
No.  10— Old  Time  Novelty.. Apr. 
No.  II— Old  Time  Novelty..  May 
No.  12— Old  Time  Novelty. .  June 
PARAMOUNT  SOUND 
NEWS 


Date        Minutes  Reviewed 
Running  Time 

8.'32  

..10., ....Nov.  28 


Title 


Rel.  Date 


31... 

23,  '32  

5.'32  II...  Feb 

28  

24,  '32  


6. '32 


I0.'32  

29,'32  

19  10... Mar.  1 9. '32 

22/32  


27.'32. 


26  7..  Feb.  ksVtl 

30.'32          I  reel  


26/32          I  reel 


25/32.. 


reel 


29/32          I  reel 


27/32         I  reel. 

24/32  

29/32  


14  7  Dee.  It 

17/32  


1/32. 


SI   I  reel 

20/32          I  reel. 


10   I  reel 

5   I  reel 


22/32          7... May 

17/32  

26   I  reel  ... 

6/S2          I  reel  


7/32 


38/32          I  reel 

0/32          I  reel 

II   I  reel 


19/32         I  reel 


4/32. 
29/32. 


I  reel 
19   I  reel 


5  10...  Jan.  23/32 

2/32          I  reel  

30/32          I  reel  

26/32          I  reel  

25/32  10...  Apr.  9/32 

22/32          I  reel  

20/32.  

17/32.  


Two^  Editions  Weekly. 


TALKART00N8 

Admission  Free   June 

A  Hunting  We  Did  Go... Apr. 

Any  Rags   Jan. 

Betty  Boon  Limited  July 

Boop-Oop-A-Doep   Jan. 

Bum  Bandit.  The  Apr. 

Chen  Nuts   May 

Crazy  Town   Mar. 

Dancing  Fool   Apr. 

Hide  and  Seek  May 

In  the  Shade  of  the  Old 

Apple  8auee   Oet. 

Jack  and  the  Beanstalk. ..  Nov. 

Kidnapping   (Tent.)   July 

Mask-a-Rald   Nov. 

Minnie  the  Mooeher  Feb. 

Cab  Calloway 

Minding  the  Baby  Sept. 

Robot,  The   Feb. 

Stopping  the  Shew  June 

Swim  or  Sink  Mar. 

Twenty  Legs  Under  the  8ea.June 
TWO   REEL  COMEDIES 
All  Sealed  Up  Mar. 

Al  St  John 
Arabian  Shrieks.  The  Mar. 

Smith  eV  Dale 
Auto  Intoxication   Oet. 

Ford  Sterling 
Big  Splash,  The  Jan. 

Weismuller-Kruger 
Bridge   It   Is   May 

The  Musketeers 
Bullmanla   Aug. 

Billy  House  &  Co. 
Door   Knocker,  The  May 

Al  St  John 
Dunker,  The   Apr. 

Billy  House 
Harem    Searem   June 

Al   St.  John 
His  Week   End  May 

Johnny  Burke 
It  Ought  to  Be  a  Crime. . .Sept. 

Ford  Sterling 

Jimmy's   New  Yacht  June 

Lease  Breakers,   The  Sept. 

Dane  &  Arthur 

Light   House   Love  May 

Loud  Mouth   June 

Mile.   Irene  The  Great. ...  Nov. 

Al  St.  John 


10/32  

29/32.....  I  reel  

2/32.....  7  Dee.  26 

1/32  .   

23/32. . '.'.'. '  i  reel' .' .' .' .' .' . 

4   I  reel  

13/32  

25/32          I  reel  

8/32.....  I  reel  

27/32         7...  Apr.  16/32 


17   I  reel 

21  I  reel 

1/32          I  reel.. 

7   I  reel  . 

26/32  I  reel 


26   I  reel  

5/32          I  reel  

10/32.  

11/32.....  7. ..Apr.  16/32 

6  8  Oet.  8 

18/32.  

4/32         22...  Feb.  13/32 

17  

17/32.  

13/32  

15  

27/32  

1/32  19...  May  7/32 

10/32  

13/32  

12  


3/32. 
5  

6/32. 
17/32. 

7  


.18...  Mar.  12/32 


Minutes  Reviewed 
(tunning  Time 


Meet  the  Senator  May  20,  '32.. 

Mysterious  Mystery,  The.. Feb.  12/32.. 

Johnny  Burke 
Out  of  Bounds   Nov.  14  

BlUy  House 
Pretty  Puppies   Jan.  2/32.. 

Ford  Sterling 
Put  Up  Job,  A  Jan.  23/32.. 

Dana  &  Arthur 
Rookie,    The   Apr.  29/32.. 

Tom  Howard 
8hove  Off   Oct.  31  

Dane  &  Arthur 

Singing    Plumber   July  8/32.. 

Socially    Correct   Oct.  10  

Lulu  McConnell 
Summer   Daze   Apr. 

Dane-Arthur 
Twenty   Horses   Apr.  29/32 

Ford  Sterling 
Unemployed  Ghost  The... Dee.  19.... 

Tom  Howard 
What   Price  Air  June  24/32 

Tom  Howard 
Where  East  Meets  Vest... Nov.  28.... 

Smith  &  Dale 


15/32  20...  May  14/32 


RKO  PATHE  SHORT  SUBJECTS 


Title 


Rei.  Date 


AESOP'S  FABLES 

Cat's    Canary,    The  Mar.  26, 

Cowboy  Cabaret   Oet  26. 

Family  Shoe.  The  Sept.  14. 

Falrland  Follies   Sept  28. 

Fly  Frolie   Mar.  5. 

Fly  HI   Aug.  SI. 

Happy    Pole  May  14, 

Horse  Cops   Oet  12. 

In  Dutch   Nov.  9. 

Last  Dance,  The  Nov.  23. 

Magic   Art   Apr.  25. 

Romeo  Monk,  A  Feb.  20, 

Spring  Antics  ..May  21,' 

Toy  Time   Jan.  27, 

BENNY  RUBIN  COMEDIES 

Dumb  Dicks   Mar.  21/ 

Full  Coverage   Nov.  9. 

Guests  Wanted   Jan.  18, 

FRANK  McHUQH 
COMEDIES 

Big  Scoop,  The  Nov.  16. 

Extra,  Extra   Apr.  4,' 

Hot  Spot,  The  Sept.  14. 

News   Hound.  The)  Jan.  25,' 

Pete  Burke.  Reporter..... June  13, 

Promoter,   The   May  30/ 

GAY  GIRL  COMEDIES 

Easy  to  Get  Dee.  7. 

Glgolettos   May  23/ 

Niagara  Falls  ...........  July  18/ 

Only  Men  Wanted  Feb.  8/ 

Riders  of  Riley  ..Oet.  26. 

Take  'Em  and  Shake  'Em. Sept.  23. 
GRANTLAND  RICE 
SPORTLIGHTS 

Bob  White   ....Mar.  f2/ 

Canine  Champloas   Nov.  16. 

College  Grappler*   Jan.  27/ 

Diamond  Experts   May  17. 

Ducks  and  Drake*  Deo.  14. 

Floating  Fun   Sept.  7. 

Flying   Leather   Feb.  27/ 

Outboard  Stunting   .......May  3. 

Pack  and  Saddle  Oet  19. 

Pigskin  Progress   Sept.  21. 

Riders  of  Riley  Nov.  2. 

Slim  Figuring   Feb.  6, 

Take  Your  Pick  Mar.  26, 

Timing   Oet  5. 

Uncrowned  Champions   ...Nov.  30. 
KNUTE  ROCKNE 
FOOTBALL  8ERIES 

Backfleld  Aee*   Sept.  26. 

Flying  Feet   Sept.  26. 

Hidden  Ball,  The  Sept.  26. 

Last  Yard,  The  Sept  26. 

Touchdown   Sept.  26. 

Two  Minutes  te  Go  Sept.  26. 

MANHATTAN  COMEDIES 

Oh,  Marry  Me  Nov.  2. 

MASQUERS  COMEDIES 

Great  Junction  Hotel,  Tbe.  Oet.  26. 

Iron  Minnie   

Rule  'Em  and  Weep  May  2, 

Wide  Open  Spaces  Dee.  28. 

MR.  AVERAGE  MAN 
COMEDIES 
(EDGAR  KENNEDY) 

Bon  Voyage   Feb.  22, 

Camping  Out   ....Dec.  14. 

Giggle  Water   June  27, 

Mother-ln-Law's   Day  ....Apr.  25, 

Thanks  Again   Oet  5. 

PATHE  NEWS 

Released  twice  a  week 
PATHE  REVIEW 

Release  enee  a  month  

RUFFTOWN  COMEDIES 
(JAMES  GLEASON) 

Battle   Royal   Feb.  29. 

Doomed  to   Win  Dee.  21. 

High  Hats  and  Lo*  Brows.  July  II. 

Slow   Poison   Oet.  19. 

Stealing  Home   May  9. 

TRAVELING  MAN 
COMEDIES 

(LOUIS  JOHN  BARTELS) 

Blondes  by  Proxy  Apr.  il. 

Perfect  36   June  20, 

Selling  Shorts  Nov.  30. 

Stop  That  Run  Feb.  I, 

VAGABOND  ADVENTURE 

SERIES 

Children  of  the  Sun. . .. ..  Dee.  21. 

Door  of  Asia  Feb.  22,' 

Empire  of  the  Sun  Apr.  25, 

Fallen  Empire   July  27. 

Land  of  Ghandl  Jan.  18,' 

Song  of  the  Voodoo  Oct.  19. 

Second  Paradise   Mar.  19. 

Shanghai   May  23/ 

Threugb  the  Ages  Nov.  16. 


Minutes  Reviewed 
Running  Time 


52. 


32.... 


■J2, 


7  

7  Deo.  26 

7  «Oet.  10 

8  Oet  31 

8. Oet.  "io 


.10... Jan.  23/32 


'32.. 
J 

82,. 
'S2.. 


1.'.  '.May'  '21/32 
8... Jan.  30/32 


32..  ...19  

 18  Nov. 

32  18  Sept. 


.19  

.20...  May  7/32 
.  18  Oet.  19 

.20  

.20  

.  17   


 16  Dee.  19 

32  18  

32.. ...19.. .Apr.  23/32 
32.  20  

YYYYYY.ibYYYYYYYYYYYYY. 


32.  .  9 

.YYYY.ioYYYY.iiatY  "12 

32....  .10... Feb.  20/32 

 10  May  23 

 10  

 10  

32   8  

  I  reel  .May  Si 

 II  

  9  Oet  10 

'32.YYY.ioYYYYYYYYYYYYY. 

,'32....  10...  Apr.  8/32 

 10  

 10  


i  reel 

I  reel 

1  reel 

I  reel 

I  reel 

I  reel 


..18... 
..18... 


.Nov.  21 
Oet  17 


32  19...  May  21/32 

 20  


32... 


.20. 
.20. 


•32  20...  May  21/32 

'32.. ...20  

 20  Oet.  10 


82  18. 

 ItJ. 

32  18. 

 21. 

'32  19. 


32  17. 

32  17. 

 17. 

32  19. 


.May  21/32 
....Oet.  24 
.Apr.  23/32 


.Nov. 


32  8... Feb.  20/32 

'32  

 10  

32.....  10...  Feb.  6/32 

  9  ..Oet.  31 

32  8  

32  

  9  Dee.  19 


RKO-RADIO  PICTURES 


Rel.  Date 

Title 

CHARLES    "CHIC"  8ALE 
8ERIES 

County  8eat  The  Aug.  IS. 

Cowslips   Sept.  It. 

Ex- Rooster   Jan.  30/ 

Hurry  Call.  A  Mar.  12/: 

Many  a  Slip  Dee.  19. 

Slip  at  the  Switch.  A....  Apr.  16/ 
HEADLINER  8ERIES 

House   Dick,  The  Oet.  17.. 

Jimmy  Savo 

False  Roomers   Oet.  10. 

Clark  &  McCul lough 

Scratch  as  Cateh  Can  Oet.  24. 

Clark  &  McCullough 

Mellon    Drama,   A  Nov.  6. 

Clark  &  McCullough 
LIBERTY  SHORT  ST0RIE8 
8ERIE8 

Beautiful  end  Dumb  Apr.  16/ 

Double   Decoy   Dee.  16 

Endurance  Flight   Feb.  13, 

Ether  Talks   Dee.  12. 

Secretary  Preferred   Mar.  28/ 

Stung   Nov.  15.. 

LOUISE  FAZENDA  SERIES 

Blondes   Prefer    Bonds  May  15. 

MICKEY  MoGUIRE  8ERIE8 

Mickey's   Big    Business. ..  May  21/ 

Mickey's  Golden  Rule  June  4/ 

Mickey's  Helping  Hand... Dee.  19. 

Mickey's  Holiday   ....Mar.  5/ 

Mickey's  Sldelln  Deo.  26. 

Mlckey'a  ThrllT  Hunters. . .Bept  19. 

Mlekey's  Travels   Feb.  20,' 

Mickey's  Wildest*   Sept.  12. 

NED  SPARKS  8ERIE8 

Big   Dame  Hunting  Jan.  16,' 

Strife  of  the  Party,  The.. Oct.  17. 

When  Summon*  Comes  Feb.  20. 

NICK  HARRIS 

DETECTIVE  8ERIE8 

Facing  the  Gallows  Sept  2t. 

Mystery  of  Compartment  C.  Oet  31. 

Swift  Justice   Jan.  2,' 

Self  Condemned   Feb.  27,' 

ROSCO  ATES  8ERIES 
Never  the  Twins  Shall 

Moot   Feb.  13, 

Use  Your  Noodle  Oct.  31. 

TOM  AND  JERRY  SERIE8 

In   the    Bag  ...Mar.  26, 

Joint  Wipers   Apr.  23. 

Jungle  Jam   Nov.  14. 

Pola    Pals   Sept.  5. 

Pots  and  Pans  May  14, 

Rabid    Hunters   Feb.  27/ 

Rocketeers   Jan.  30/ 

Swiss  Trlek.  A  Dec.  19. 

Trouble   Oet.  10. 

Tuba  Tooter.  The  June  4 


Minutes  Review** 
Running  Time 


,..2Q  

..18... Jan.  2/32 
...It..  .Jan.  30/32 

..16  

..It  

..  18...  May  7/81 


.18. 
.20. 
.  19. 


...20  DM.  It 


'32... 
SSL.'.' 
'32.'.; 


.11... Apr.  30/32 

.11  

.20  


..Ma 


Deo. 


14/32 
B 


32  

32  19  

 18  i  

32..... 19  

 It  

 18  

32   20  

 18  


32.....  20  Deo.  It 

 IS1/;.  Jan.  80/32 

3*.. ...18  


 21  

 21  

32.. ...21  

32.  20. ..Apr.  9/32 


38.. 


.28. 
.89. 


'32.. 
92... 
32... 


'32. 


,.  8  

..  7  

..  6  

,.  7  

.  7  

..  7  

..  7  

..  7... May 


21/32 


STATE  RIGHTS 

Rel.  Date       Minutes  Reviewed 
Title  Running  Time 

B.  1.  P.  AMERICA 

Land  of  the  Shamrocks  10... Apr.  9/32 

Mystery  of  Marriage,  The  IS... Apr.  9/32 

Speelal   Messengers    9... Mar.  28/32 

BRITISH   I  NTERNAT'L 
Mystery  of  Marriage,  The  20  

CAPITAL 

Japanese  Rem*  10... Mar.  5/32 

Land  of  the  Shall  mar  17  Nov.  21 

CENTRAL  FILM 

In   Old    New   Orleans  May  28/32 

Syria   May  21/32 

FEATURETTES.  INC. 

A  Night  In  the  Jungle  10... Apr.  30/32 

Holy   Men   of   India  10. ..May  7/32 

FILM  EXCHANGE,  INC..  THE 

At  the  Race  Track   9  

Could  I  Be  More  Polite   9  

Living  Book  of  Knowledge: 

3—  Solace  of  the  Hills   7  

4 —  Silvery    Salmon    6  

5 —  Lonely  Soul    7  

6—  Flying  Fleet    I  

HAROLD  AUSTIN 

Perils  of  the  Desert  Feb.  27/32 

IDEAL 

Journey  Through  Germany,  A   10. . .  Jan.  9/32 

LOUIS  SOBOL 

Newsreel    Scoops   9... Mar.  19/32 

MARY  WARNER 

Glimpses  of  Germany   8  

Mosel,  The  —  Germany's 
River  of  Enchantment   8  

Springtime  on  the  Rhine   7  

Trier.  The  Oldest  City  In 

Germany    6  

OLYMPIAD  PRODUCTIONS 

Tenth  Olympiad   19... Apr.  2/32 

8TEELE,  JOSEPH  HENRY 

Gaunt   Jan.  9/32 

UFA 

German     Students     en  a 

Ramble  Through  Greece  II. ..Mar.  26/32 

Last  Pelicans  In  Europe  10... May  7/32 

Secrets  of  An   Eggshell  13... Mar.  26/32 

Steel   10...  May  21/32 

TIFFANY 

Rel.  Date       Minutes  Reviewed 

Title  Running  Time 
FOOTBALL  FOR  THE  FAN 
SERIES 

TIFFANY   CHIMP   8ERIES   ' 

9 — Cinnamon   Oet.     4  II  

10—  Skimpy   Nov.     8  18  Nov.  21 

11—  My  Children   Dee.    28  18  

12—  Broadcasting   Jan.    31.  "32.  18... Jan.  30/32 

VOICE    OF  HOLLYWOOD 

SERIES  (NEW)  STATION  S-T-A-R 
No.  6 — John  Boles  i  Helen 

Chandler   Oet    II  9  

Ne.  7 — Roscoe  Ate*   Oet.    25  II  Dee.  8 

No.   8— Monte  Blue   Nov.     8  II  Nov.  21 

No.   9— Pat  O'Brien   ....Nov.   22  II  

Ne.  10— Andy  Clyde   Dee.     6  II  Deo.  12 

No.  II— Marjorle  White  ..Dee.    20  10. ..Jan.  2/32 

No.  12— FranklynPanghorn.Jan.     3/32          9... Jan.  23/32 

No.  13— John  Wayne    Jan.    17/32  II. ..Jan.  30/32 


36 


MOTION    PICTURE  HERALD 


June    4,  1932 


(THE  RELEASE  CHACT—CCNT'D ) 


UNIVERSAL 


TltU 


OSWALD  CARTOONS 

Beau  and  Arrows  .....Mar. 

Catnipped   May 

Clown,  Th*   Dee. 

Fisherman.   Tha  Dee. 

Foiled   Apr. 

Grandma's  Pet   Jan. 

Great  Guns   Feb. 

Great  Odds   July 

Hare   Mall,   The  Nov. 

Hunter,  The   Oct 

In   Wonderland   Jan. 

Jungle  Jumble,  A  June 

Let's    Eat   Apr. 

Making  Good   Apr. 

Meehanleal   Cow   Jan. 

Mechanical   Man   Feb. 

Oh.  Teacher   Feb. 

Stone  Age,  The  Nov. 

To  the  Rescue  May 

Wet  Knight,  A  June 

Winged  Horse   May 

Wins  Out   Mar. 

SHADOW  DETECTIVE 
SERIES 

No.  3— Sealed  Lips   Nov. 

No.  4— House  of   Mystery. Dec. 

No.  5— The   Red  8hedow. . Jan. 

Ne.  S— Circus  Sbowup  ...Feb. 

SIDNEY-MURRAY 
COMEDIES 

Models  end  Wives  

•PORT  REELS 
Basket  Ball  Reel  Ne.  I... 

Doe  Meanwell 
Basket  Ball  Reel  Ne.  2... 

Doe  Meanwell 
Basket  Ball  Reel  Ne.  I... 

Doe  Meanwell 
Carry  On   

Notre  Dame  Football 
Developing  a  Football  Teem 

Pop  Warner  Football 
Fancy  Curves   

Babe  Ruth  Ne.  4 
Just  Pals   

Babe  Ruth  Ne.  2 
Over  the  Fence  

Babe  Ruth  No.  6 
Perfect  Control   

Babe  Ruth  No.  3 
Running  with  Paddock  

Chas.  Paddock 
Slide.  Babe.  Slide  

Babe  Ruth  No.  I 
Soccer   

Pop  Warner  Football 
Trlek  Plays   

Pop  Warner  Football 
Victory  Plays   

Tllden  Tennis  Reel 

STRANGE    AS    IT  8EEMS 
SERIES 

Ne.  15— Novelty  Nov. 

Ne.  16—  Novelty  Dec. 

No.  17— Novelty  Feb. 

No.  18 — Novelty  Apr. 

No.   19—  Novelty  May 

No  20 — Novelty  Juno 

UNIVERSAL  BREVITIES 
Runt  Page.  The  Apr. 

Unshod  Maiden,  The  Apr. 

UNI VER8AL  COMEDIE8 
(1931-32  SEA80N) 
Around   the   World   In  18 

Minutes   June 

Bless  the  Ladles  Dec. 

Summervllle 
Dancing  Daddies   

E.  Lambert 

Doctor's   Orders   June 

Eyes  Have  It,  The  Mar. 

Slim  Summervllle 

Felled    Again   June 

Hollywood  Halfbacks   Dee. 

Is  the  Bag  Apr. 

Summervllle 

Marriage  Wow,  The  Apr. 

Bert  Roach 
Meet  the  Princess  May 

Summervllle 
Models  and  Wives  Nov. 

Sidney- Murray 
Monkeyshlnes   Mar. 

Daphne  Pollard 
Out   Stepping   Oet. 

Don  Brodle 
Peekln'  In  Peking  Dee. 

8uamervllle 
Robinson  Crusoe  &  Sea..  Feb. 

Lloyd  Hamilton 

Running  Hollywood   Jan. 

Sea  Soldiers'  Sweeties  Feb. 

Sold  at   Auetlon  Jan. 

Daphne  Pollard 
Yoo  Hoo   


Rel.  Date        Minutes  Reviewed 
Running  Time 

28/32.  7...  Apr.  23,'32 

23,'32          I  reel  

21  6... Jan.    16, '32 

7  7... Jan.  9,'32 

25.'32  

I8.'32          8... Jan.    23, '32 

29/32.....  I  reel  

4.'32   I.  reel  

30   I  reel  

12   6... Jan.    30. '32 

4/32.         6  Dec.  I 

20.'32          I  reel  

25, '32          7. .  .Apr.  30/32 

1 1, '32  

4,'32  Jan.  30,'S2 

15/32          I  reel  

1/32.         I  reel  

23   I  reel  

23/32  

6/32          I  reel  

8/32          I  reel  

14/32.  


.Dec.  12 


II  17  Nov.  21 

16  16...  Jan.  2/32 

20/32         2  reels  

17/32  18. ..Feb.  6/32 


Nov. 
Dec. 
Dee. 
Jaa. 
Oct. 
Nov. 
Mar. 
Feb. 
Mar. 
Feb. 
Apr. 
Feb. 
Nov. 
Oet. 
May 


.20  

.  I  reel. 
.  I  reel. 


4/32          I  reel  

S   I  reel  

2  10  

7/32          I  reel  

22,'S2          I  reel  

14/32.....  I  reel  

29/32          9... May  14/32 

11/32.  10...  Apr.  23/32 

IS/32         I  reel  

IS   I  reel  

26   I  reel  

2/32.         »...May  7/32 


IS   I  reel  

28   I  reel  

22/32         9... Mar.  26/32 

18/32          9... May  14/32 

16/32   I  reel  

13/32          I  reel  


11/32.. 

18/32. 


15/32. 
9  


reels  

..May  21/32 


29/32... 
9/82... 

1/32... 

23  

5/32... 


reels, 
reels.. 


20/S2.....I6. 

4/32  17. 

28   2 

23/32   2 

28  16. 

SO   2 

24/32   2 

27/32  19. 

10/32   2 

13/32  18 


reels  

reels  

..Mar.  26/32 

..Mar.  26/32 

..Apr.  16/32 

reels.  

reels.  

 Nov.  7 

reels  

reels  

..Jan.  23/32 

reels  

..Jan.  8/82 


VITAPHONE  SHORTS 

Rel.  Data       Minutes  Reviewed 
Title  Running  Time 

ADVENTURES  IN  AFRICA   2  reels  

BELIEVE    IT    OR    NOT — 
ROBERT  L.  RIPLEY 

No.    I    8  Dee.  6 

Ne.   2    8  Dee.  II 

No.   8    8  

No.   4    8  

No.   5    8  

No.  6    I  reel  

No.  7    I  reel  

No.   8    I  reel  

No.   9    I  reel  

No.  10    I  reel  

BIG    STAR  COMEDIES 

No.  I— Lueky  13   21 

Thelma  White  and  Fanny 
Watson 

No.  2— The  Smart  Set- Up   2  reels  

Walter  O'Keefe 
No.  3— Of  All  People  22  Nov 

Thelma  White  and  Fanny 

Watson 


Nov.  21 


7/32 
7/32 


Title  Rel.  Date        Minutes  Reviewed 

Running  Time 

Ne.  4 — Relativity  and 

Relatives   , 

Dr.  Roekell 
No.  5— Her  Wedding 

Night-Mare   18... Jan.  30/32 

Thelma  White  and  Fanoy 

Watson 

No.  6— Shake  a  Leg  17  

Thelma  White  and  Fanay 
Watson 

No.  7 — The  Perfect  Suitor   2  reels  

Benny  Rubin 

No.  8— Maybe    I'm    Wrong  18. ..May  28/32 

Rlchy  Craig,  Jr. 
No.  9 — The   Toreador   17. ..May 

Joe  Penner 

No.  10 — On    Edge  19...  May 

Wm.   and  Joe  Mandel 
No.  II — Poor  but  Dishonest    2  reels  

Thelma  White-Fanny 

Watson 

SOOTH  TARKINGTON 
SERIES 

No.  I — Snakes  Alive    I  reel  

Billy  Hayes-Bobby  Jordan 
Ne.  2— Batter  Up    I  reel  

Billy  Hayes-Bobby  Jordan 
No.  3 — One  Good   Deed   9  

Billy  Hayes-Dave  Goreey 
No.  4—  Detectives    9... Mar.  5/32 

Billy  Hayes-Dave  Goreey 
No.  6—  His  Honor,  Penrod   I. ..Mar.  19/32 

Billy  Hayes-Dave  Goreey 

No.  7— Hot  Dog    I  reel  

No.  8 — Penrod's  Bull  Pen   I  reel  

Billy  Hayes-Dave  Goreey 

BROADWAY  BREVITIES 
8ERIES 
No.   I— The  Musical 

Mystery   18  

Janet  Reade-Albertlne 

Rasch  Girls 

No.  2— Words  and  Musis  17  Nov.  21 

Ruth  Ettlng 

Ne.  3 — Footlights   19... Jan.  16/32 

No.  4— Hello,  Good  Time*!  17.^  

Barbara  Newberry-Alber- 
tlna  Rasch  Girls 

No.  5— The  Imperfect  Lever  19... Feb.  13/32 

Jack  Haley 

No.  6 — Subway  Sym- 
phony  18... Mar.  26/32 

No.  7— Sea  Legs   1 9... Apr.  23/32 

No.  8 — Absentminded  Ab- 

ner    2  reels  

Jack  Haley 

No.  9— A   Regular   Trouper   2  reels  

Ruth  Ettlng 

No.  10— A    Mall  Bride  

Ruth  Ettlng 

No.  II— Stage  Struck   

Ruth  Ettlng 

No.  12— What    An    Idea   2  reels  

Harriet  Milliard 

HOW   I   PLAY   GOLF—    I  reel  

BOBBY  J0NE8  (each) 

LOONEY    TUNES  SERIES 

BONG  CARTOONS 

NEW  SERIES 
No.  I— Bosko's  Ship- 
wrecked  7  

No.  2 — Bosko,  The  Dough- 
boy   7  

No.  3 — Bosko's  Soda  Foun- 
tain   7  Nov.  21 

No.  4 — Bosko's  Fox  Hunt   7... Jan.  23/32 

No.  5 — Bosko  at  the  Zed   7... Mar.  5/32 

No.  6—  Battling   Bosko    7... Feb.  6/32 

No.  7— Big  Hearted  Bosko.   7... Apr.  16/32 

No.  8 — Bosko's    Party   7... May  7/32 

No.  9 — Bosko  and  Bruno   7  

No.  10 — Bosko  and  Honey  

MELODY  MASTER  8ERIES 
No.  3 — Darn  Tootln*    9  Dos.  19 

Ruby  Weldoeft  &  Oreh. 
No.  4 — Horace    Heldt    and   8  

His  Famous  Callfornlans 
No.  5— It's  a  Panle   I  reel  

Benny    Meroff   and  His 

Band 

No.  6 — Up  on  the  Farm   9.. .Apr.  23/32 

Henry  Santrey  and  His 
Band 

No.  7— Pie.  Pie,  Blackbird 

Euble   Blake  and  Band  

Nina  Mae  McKlnney 

MERRY  MELODIES 
SONG  CARTOONS 

No.  I — Smile,   Darn  Ya, 
Smile    I  reel  

No.  2 — One   More  Time   I  reel  

No.  3 — Ya   Don't  Know... 
What  You're   Doln'   7  Dee.  5 

No.  4—  Hlttln'    the  Trail 
for  Hallelujah  Land   7  Dee.  19 

No.  5 — Red   Headed   Baby   7„  

No.  6 — Pagan   Moon    7  

No.  7— Freddie  the  Fresh- 
man  7. .  .Mar.  12/32 

No.  8 — Crosby.  Columbo  and 
Vallee    7... Apr.  9/32 

No.  9 — Goopy  Gear    6... Apr.  30/32 

No.  10 — It's  Got  Me  Again  

THE   NAGGERS  SERIES 
MR.  AND  MRS.  JACK 
NORWORTH 
The  Naggers  at  the  Opera  


.10... Feb.  13/32 


NEW  SERIES 

The  Naggers'  Anniversary   I  reel  

The  Naggers  at  the  Opera   I  reel  

The  Naggers  Go  Ritzy   I  reel  

Spreading  Sunshine    10... Apr.  23/32 

Movie  Dumb    I  reel  

Four  Wheels — No  Breaks   I  reel  

NOVELTIES 

Bigger  They  Are,  The   2  reels  

Prlmo  Carnero 

Gypsy  Caravan    I  reel  

Martlnelll 

Handy  Guy,  The   2  reels.  

Earl  Sande 

Rhythms  of  a  Big  City   I  reel  

Season's  Greetings.  The   5  

Christmas  Special 


Title  Rel.  Date        Minutes  Reviewed 

Running  Time 

Trip  to  Tibet,  A   i  reel... 

Washington,  The  Man  and 

the  Capital   18  

Clarence  Whltehlll 
ONE-REEL  COMEDIES 
Baby  Face   

Victor  More 

Bitter   Halt,   The   »...Feb.  13/32 

Ann  Codde 

Military   Post,  The  

Roberto  Guzman 
No-Account,  The   

Hardle- Hutchison 
No  Questions  Asked  

Little  Billy 

Riding  Master,  The   9  Dee.  26 

Poodles  Hannaford 

Second  Childhood    7  Dee.  26 

Strong  Arm,  The  

Harrlngton-O'Nell 
Travel  Hogs    g  Nov.  28 

Hugh  Cameron-Dave  Chasea 
ORGAN  S0NG-NATA8 
For  You    |  reel  

Organ- Vocal 

Say  •  Lltle  Prayer  for    Me   I  reel  

Organ- Vocal 

When  Your  Lever  Has  Gone   !  reel  

Organ-  Vocal 
JOE   PENNER  COMEDIES 

Moving  In    2  reels  

Rough  Sailing   16  

Stutterlese   Romance,   A   I  reel  

Where  Men  Are  Men   2  reels  

PEPPER  POT  8ERIE3 

No.  I— The  Eyes  Have  It  10  Dee.  12 

Edgar  Bergen 

Ne.   2— Thrills  ef  Yesterday  

No.   3— Hot  News  Margie  

Marjorle  Beebe 

Ne.    4—  High  School  Hoofer  IO...Ja».  9/32 

Hal  Le  Roy 

No.  5 — Free  and  Easy  

Edgar  Bergen 

Ne.    6— Cigars,  Cigarettes   10... Mar.  28/32 

Marjorle  Beebe 

No.    7— The  Movie  Album  10... Mar.  26/32 

No.    8— The  Wise  Quaeker   B  

Novelty  with  east  of  ducks 

No.  9 — Remember  When    9... May  7/32 

Ne.  10— Campus  Spirit  The   9. ..May  21/32 

Douglas  Stanbury  and 

N.  Y.  U.  Glee  Club 
No.   II — Napoleon's  Bust  

Dan  Coleman-Ted  Huslng 

No.  12 — Featurettt.   Movie  Album  

No.  13 — Movie   Album  Thrills   

8P0RTSLANT  SERIES- 
TED  HUSING 

No.  3    I  reel  

No.  4    9... Feb.  20/32 

No.  5    9... Feb.  13/32 

No.  6    9... Apr.  16/32 

Ne.  7     8... Apr.  23/32 

No.  8    I  reel  

No.  9    I  reel  

No.  10    I  reel  

8.  S.  VAN  DINE 
MYSTERY  SERIES 

(Donald  Meek-John  Hamilton) 

No.  I — The  Clyde  Mystery  21  Oct.  SI 

No.  2.— The  Wall  Street  Mystery 

No.  2— The  Week- End  Mystery 

No.  4  Symphony  Murder  Mystery 

No.  5 — Studio  Murder  Mystery 

No.  6 — Skull  Murder  Mys-  2  reels  

tery.  The   

No.  7 — The  Cole  Case  20.  ..Apr.  23/32 

No.  8 — Murder  in  the 

Pullman    2  reels  

No.  9 — The   Side   Show  Mystery  

No.  10 — Campus    Mystery,  The   

No.  1 1 — Crane  Poison  Case,  The   

TWO-REEL  COMEDIES 
Dandy  and  the  Belle,  The  

Frank  McGlynn,  Jr.-Mary  Murray 
For  Two  Cents  June  9 

De  Wolf  Hoper 
Freshman  Love   

Ruth  Ettlng 

Old  Laos   

Ruth  Ettlng 

Polities   18... Jap.  30/32 

George  Jessel 

Regular   Trouper,  A  

Ruth  Ettlng 
WAYNE  AND  WHITE  COMEDIES 

Ip  Your  Sombrero   7  Des.  I 

Billy  Wayne 
WORLD  TRAVEL  TALK8 — 
E.  M.  NEWMAN 
No.  I — Little   Journeys  to 

Groat  Masters    I  reel  

No.  2 — Southern  India     9  

Ne.  3 — Road  to  Mandalay   I  reel  

No.  4 — Mediterranean  By- 
ways  9  

No.  5 — Javanese  Journeys    9  

No.  6 — Northern  India    I  reel  

No.  7 — Oberammergau    I  reel  

No.  8 — South  American 

Journeys    I  reel  

No.  9 — Soviet  Russia    I  reel  

No.  10 — Paris    Glimpses   I  reel  

No.  II — Dear   Old    London   I  reel  

No.  12— When    In    Rome   I  reel  

No.  13 — Berlin    Today   I  reel  


SERIALS 

UNIVERSAL 


(EACH  SERIAL  12  EPISODES  OF  TWO  REELS) 

Running  Time 

Title  Rel.  Date       Minutes  Reviewed 


Air  Mall  Mystery  Mar. 

James  Flavln-Luellle  Browne 
Battling  with  Buffalo  BUI..  Nov. 

Tom  Tyler- Rex  Bell 
Danger  Island   Aug. 

Ken  Harlan-Luellle  Browne 
Detective  Lloyd   Jan. 

Jack  Lloyd 
Heroes  of  the  West  June  20/32. 

Noah    Beery.  Jr. 


28/32  18...  Apr.  16 

(each) 
28  Oct. 


24. 


.Aug.  I 


4/32  Jan.  16/32 


Now  they're  "shooting" 
it  on  location,  too 

FoR  some  time  after  its  announcement, 
Eastman  Super-sensitive  Panchromatic  Film  was 
used  chiefly  under  artificial  light.  Now  many 
cameramen  are  "shooting"  it  on  location,  too 
...for  these  reasons:  (l)  Its  speed  substantially 
lengthens  the  photographic  day... (2)  It  offers 
special  advantages  in  photographing  certain 
types  of  scenes  and  costumes. ..  (3)  In  all  scenes 
it  yields  that  subtly  superior  quality  which 
marks  the  most  advanced  motion  picture  pho- 
tography...  (4)  It  gives  the  cinematographer  a 
single  negative  medium  for  all  purposes... a 
medium  which,  once  fully  understood,  affords 
a  range  of  possibilities  bounded  only  by  the 
user's  imagination  and  technical  skill.  Eastman 
Kodak  Company.  (J.  E.  Brulatour,  Inc.,  Distrib- 
utors, New  York,  Chicago,  Hollywood.) 


Eastman  Super-sensitive 

Panchromatic  Negative  (Gray-backed) 


SYLVIA 


F  R  E  D  R  I  Q 


SIDNEY  *  MARCH] 

with 

ADRIANNE  ALLEN  •  SKEETS  GALLAGHER 


{watch  this  gitl) 


GARY  GRANT 


SOLD  IN  ADVANCE! 

Now  running  in  serial  form  in  hun- 
dreds of  newspapers  as  "Jerry 
and  Joan."  Illustrated  with  scenes 
from  the  picture.  Check  your 
paper  for  local  tie-ups. 


•  Everything  to  sell  tickets!  Two  great  stars — sensational  title— i 
cast  of  popular  favorites— and  a  touching,  emotional  story  of  twc 
young  moderns,  lovable  and  kindly,  who  tried  to  be  bad  .  .  .  anc 
failed.    By  Cleo  Lucas.    Directed  by  Dorothy  Arzner. 

PARAMOUNT 


C  "T  U  R  F 


'  i 


SetterJhedtm 

WITH       WHICH      IS      COMBINED      "THE  SHOWMAN' 


In  Two  Sections 


Section  Two 


The  Principles  of  Projection  Illumination 
Theatre  Seating  and  the  Architect 


Distinctive  Theatre  Designs 


Spanish — The  Florence  in  Los  Angeles 
Modern — The  Orplieum  in  Denver 


OP 


Issue  of  June  4,  1932  (Vol.  107,  No.  10) 


The  Majority  of  the  Country's  Most  Successful  Theatres  use 

ALEXANDER  SMITH  CARPET 


■pit  t 

'*'*J  FN 

-14  jT 

■    •  Si 

i  11  1& 


WESTMINSTER  is  an  Alexander  Smith 
Carpet  that  is  becoming  increasingly 
popular  with  theatre  owners  because 
of  the  way  it  stands  up  under  heavy 
traffic.  There  is  np  finer  heavy -traffic 
carpet  made.  Long  life,  distinctive  pat- 
terns, brilliant,  clean-cut  colors,  luxuri- 
ous "feel"  and  moderate  price  make 
WESTMINSTER  an  excellent  value.  Let 
us  send  you  samples  and  reproductions 
of  best-selling  patterns.  W.  &J.  Sloane, 
sole  selling  agents,  577  Fifth  Avenue, 
New  York. 


The  State  Theatre 
Detroit,  Mich. 


m 


pip 


It;:  M    Jff|SS*"-s  Mi; 


June  4, 1932 


Motion  Picture  Herald 


ROTH  ACTODECTORS 


20/40  to  100/200  Ampere  2-Bearing  Actodcctor 


THEY     KEEP  A-RUNNING 


Multiple  Arc  Operation 


Any  number  of  arcs  may  be  carried  within  the  ampere  ratings 
of  Roth  Multiple  Arc  Type  Actodectors — sizes  range  from  20 
to  600  amperes  .  .  .  Screen  illumination  of  continuously  uni- 
form intensity  and  unvarying  brilliance  is  assured  because  they 
supply  steady  direct  current  voltage  to  the  arcs  under  changes  in 
load. 

They  meet  every  projection  booth  requirement  for  sound  or 
silent  pictures  .  .  .  Actodectors,  Resistors  and  Control  Panels 
are  perfectly  balanced — making  a  completely  co-ordinated  unit 
.  .  .  Furnished  in  2-  and  4-bearing  types. 


ROTH  BROTHERS  AND  CO. 

Division  of  Century  Electric  Company 
1400  W.  Adams  St.  Chicago,  III. 

Distributors   and   Offices   in    all    Principal  Cities 


ROTH 
ACTODECTOR 
CONTROL 
PANEL 


ROTH 

Emergency  Lighting 
Plants 

are  giving  thoroughly 
dependable  proteo 
tion  in  many  of  the 
largest  circuit  and  in- 
dependent theatres. 


DIRECT  CURRENT  MOTORS  ■  GENERATORS ■  MOTOR  GENERATOR  SETS  FOR  SPECIAL  PURPOSES  I 


4 


Better  Theatres  Section 


June  4, 1932 


ways  that 


Lively 


is  a  good 


IYou  don't  have  to  renew  carpets  by  the 
•  Bigelow  Weavers  so  often.  Laboratory 
tests  and  actual  use  prove  they  wear  longer. 
Their  strong,  resilient  tufts  of  Lively  Wool 
do  not  mat  down  and  destroy  the  pattern. 
That's  why  they  keep  their  fresh  beauty  longer 
in  spite  of  heavy  traffic. 


9m  Lively  Wool  springs  back  underfoot,  is  softer  and  more  resilient 
s^&m  to  walk  on,  deadens  noise.  By  making  patrons  more  comfortable, 
it  helps  to  bring  them  back  again. 

^Bigelow 

B  I  G  E  L  O  W-  S  A  N  F  O  R  D  CARPET  CO.,  Inc. 
Main  Sales  Office:  .  .  .  385  Madison  Avenue,  New  York 
Dallas         .         St.  Louis         .         Chicago         .  Minneapolis 


June  4, 1932 


Motion  Picture  Herald 


5 


WOOL 

investment! 


WHEN  you're  buying  carpet,  ask  yourself  three  questions  that  have  a  direct  bearing  on  profit 
and  loss.  How  soon  will  I  have  to  replace  this  carpet?  Will  it  be  easy  to  keep  clean  and 
attractive?   Will  it  please  my  patrons? 

No  matter  what  you  pay,  carpets  by  the  Bigelow  Weavers  give  you  the  most  for  your  money 

on  all  three  of  these  counts.  They're  made  of 
Lively  Wool — The  Bigelow  Weavers'  blends  of 
many  wools  selected  for  toughness  and  resilience. 
That's  why  they  keep  their  beauty  longer,  are 
softer  to  walk  on  and  easier  to  clean! 

Those  are  the  reasons  why  you  find  Bigelow 
fabrics  in  90%  of  the  country's  leading  hotels 
and  in  representative  theatres  from  coast  to  coast. 
For  example:  Waldorf-Astoria, Bowman -Biltmore, 
Statler,  Greenbrier,  and  Knott  Hotels ;  Earl  Carroll 
theatre,  Paramount  houses  in  New  York,  Boston, 

3 Carpets  of  Lively  Wool  are  easier  to  clean—       and  Amarillo,  Alhambra  in  Sacramento,  State 
•  the  tufts  do  not  mat  down  and  hold  dirt.  That       Lake  in  Chicago,  New  Erlanger  in  Atlanta. 


WE  AV  E  KS 

Mills  at  Thompsonville,  Conn.  .  Amsterdam,  New  York  .  Clinton,  Mass. 
Sales  Offices:  Boston  .  Philadelphia  .  Pittsburgh  .  Atlanta 
Detroit      .      Denver      .      Los  Angeles      .      San  Francisco      .  Seattle 


Don't 


you 


worr 


over  carpeting  problems  —  expert  help  is 
available  through  all  Bigelow  distributors 
or  through  our  offices  listed  at  left.  Our 
Contract  Department  men  will  recommend 
the  right  fabrics  for  every  space  —  create 
special  designs  or  color  schemes,  if  you 
wish,  that  harmonize  with  the  architecture 
of  your  building  —  give  you  a  beautiful  and 
economical  job! 


$etteuheatm 


June  4,  1932 
Vol.  107,  No.  10 


A  section  of  Motion  Picture  Herald  devoted  to  the  designing,  con- 
struction, equipping  and  operation  of  the  motion  picture  theatre 

GEORGE  SCHUTZ,  Editor  C.  B.  O'NEILL,  Advertising  Manager 


GENERAL  FEATURES  p 

Page 


Adapting  Spanish  Styles  to  Modern  Theatre  Needs:  The  Florence,  Los  Angeles   10 

Modern  Seating  and  Chair  Maintenance:  An  Architectural  Point  of  View:  By  Ben  Schlanger   16 

The  Denver  Orpheum:  A  Modern  Design   17 

Late  Rulings  in  Theatre  Cases:  By  Leo  T.  Parker   22  \ 


DEPARTMENTS 

Modern  Projection  (24) 

Principles  of  Illumination  in  Motion  Picture  Projection:  By  W.  B.  Rayton   24 

F.  H.  Richardson's  Comment   30 

Planning  the  Theatre  (37) 
New  Theatre  Projects  (38) 


MISCELLANEOUS 

Editorial   9 

Equipment  Affairs :  Equipment  News  and  Comment   36 

Index  to  Advertisers    39 

Where  to  Buy  It    40 

Better  Theatres  Catalog  Bureau   41 


QUIGLEY   PUBLISHING   COMPANY,    17  9  0   BROADWAY,    NEW  YORK 

MARTIN  QUIGLEY,  Publisher  and  Editor-in-Chief  COLVIN  W.  BROWN,  Vice-Pres.  and  Gen.  Mgr. 

CHICAGO:  407  South  Dearborn  Street  HOLLYWOOD:  Pacific  States  Life  Bldg. 

LONDON:  41   Redhill  Drive,  Edgware 

CABLE  ADDRESS:  Quigpubco  NEW  YORK  TEL.:  Circle  7-3100 

Better  Theatres  (with  which  is  incorporated  The  Showman)  is  published  every  fourth  week  as  Section  Two  of  Motion  Picture  Herald:  Terry  Ramsaye,  editor. 
Member  of  Audit  Bureau  of  Circulations.  All  editorial  and  general  business  correspondence  should  be  addressed  to  the  New  York  office.  All  contents 
copyrighted  1932  by  Quigley  Publishing  Company  and  except  for  properly  accredited  quotations,  nothing  appearing  herein  may  be  reproduced  without 
written  permission.  Every  precaution  is  taken  to  ensure  the  safety  of  unsolicited  manuscripts  and  photographs  submitted,  but  the  publishers  herewith  deny 
ill  responsibility  for  them  in  case  of  mutilation  or  loss.  Branch  office  managers:  E.  S.  Clifford,  Chicago;  Leo  Meehan,  Hollywood.  London  representative: 
W.  H.  Mooring.    Other  Quigley  Publications:  Motion  Picture  Daily,  Hollywood  Herald,  The  Motion  Picture  Almanac  (published  annually)  and  The  Chicagoan. 

[6] 


June  4, 1932 


Motion  Picture  Herald 


The  charming  lobby  of  Warner  Bros.  Western  Theatre,  Los  Angeles, 
carpeted  ivith  Mohawk's  Glenburn  Wilton. 

One-Third  of  Your  Decoration  is  the  Floor 


Mohawk's  Scotia  Grade 
Specially  Constructed 
for  Theatre  Use 

It  stands  up  under  the  hardest  wear 
because  it  was  made  for  that  pur- 
pose. That's  why  scores  of  leading 
theatres  use  it.  Available  in  20 
figured  patterns  and  a  variety  of 
plain  colors.  Special  designs  made 
to  order  promptly. 


Remember  this:  Your  floor  covering 
forms  one-third  of  the  decoration  which 
patrons  see  as  they  view  your  lobby. 
You  cannot  create  a  favorable  first  im- 
pression unless  your  carpeting  is  ex- 
actly right. 

Every  theatre  has  its  own  personality 
and  its  own  carpet  problems.  There  is 
a  certain  design,  coloring  and  quality 
of  carpet  that  will  meet  your  needs 
better  than  any  other. 


Mohawk  produces  every  popular 
weave,  including  dozens  of  different 
grades  and  hundreds  of  designs  and 
colorings.  Special  patterns  and  colors 
can  be  made  to  order  promptly  at  slight 
additional  cost. 

Mohawk  makes  carpets  specially 
constructed  for  hard  theatre  use  and 
has  trained  experts  to  help  you  select 
the  right  fabric  to  do  your  carpet  job 
with  the  utmost  economy. 


Contract  Carpet  Division,  MOHAWK  CARPET  MILLS,  295  Fifth  Avenue,  New  York 
Mills  at  Amsterdam,  New  York 
REGIONAL  SALES  OFFICES: 
Atlanta       Chicago     Denver  Detroit  Philadelphia  Seattle 

Boston       Dallas        Des  Moines       Los  Angeles       San  Francisco       St.  Louis 

MOHAWK  CARPETING 

. .  .  for  ike  ^Modern  ^keahre 


8 


Better  Theatres  Section 


June  4, 1932 


COMPLETE 

SOUND-ON-FILM 
UNIT 


-th 


PROJECTOR 


Oil 


ha 


ve  u 


alted  rots 


FEATURING- 

A  built-in  Reflector  Arc  Lamp  of  latest  type  and 
ample  capacity  for  screen  distances  up  to  150 
feet.  A  perfect  optical  alignment. 

R.C.A.  Sound  Reproducing  Assembly  of  latest 
design,  built-in;  rugged  in  construction,  rigidly 
mounted  and  compact  in  arrangement. 

Entire  projector  consists  of  separate  assemblies, 
any  one  of  which  may  be  readily  removed  with- 
out disturbance  to  other  parts. 

New,  scientifically  perfected  lubricating  system 
insures  positive  oiling  of  all  rotating  parts. 
Simplex  engineering  throughout. 

Compactness;  sturdy  construction.  Entire 
mechanism  simplified  and  refined  —  a  sound 
projection  equipment  that  meets  the  require- 
ments of  today. 


Mail  This  Coupon  to  Na- 
tional Office  Nearest  You 


National  Theatre  Supply  Company: 

Send  full  details  about  the  new  Simplex-Acme 
unit,  with  prices  and  terms.  We  are  now  using 

— projectors  with_ 


(make) 

sound  equipment.  Our  throw  is  

Theatre  

City  _State, 

Signed  __ 


(make) 


_feet. 


This  new  Simplex-Acme  Projector  and  Sound  Reproducer  is 
our  response  to  a  nation-wide  demand  for  thrift  in  theatre  oper- 
ation. Here  is  a  complete  sound-on-film  projection  unit — the 
first  to  be  offered  at  reasonable  initial  cost.  It  brings  other  out- 
standing economies,  such  as  low  cost  for  operation,  minimum 
expense  for  upkeep  and  no  established  service  charges  for 
maintenance.  For  every  theatre,  except  the  very  largest,  the 
Simplex-Acme  offers,  besides  economy,  a  remarkable  improve- 
ment in  perfectly  synchronized  projection  and  sound  repro- 
duction. A  compactly  designed,  scientifically  balanced  com- 
plete unit  that  operates  with  far  greater  precision  and  smooth- 
ness than  is  possible  with  individual  sound  assemblies  attached 
to  regulation  silent  film  projectors.  This  is  your  opportunity 
to  replace  your  old  projectors  and  sound  attachments  with  the 
latest  development  of  The  International  Projector  Corpora- 
tion and  R.C.A.  —  the  finest  equipment  ever  offered  and  at  a 
price  you  can  afford  to  pay! . . .  We  are  now  ready  to  demonstrate 
this  remarkable  unit.  The  Coupon  will  bring  you  full  informa- 
tion and  a  most  attractive  proposition.  Mail  it  now. 

THEATRE   SUPPLY  COMPANY 


WHERE  YOU 


BUY  RIGHT! 


.Issue  of  June  4,  1932 


$etteuheatm 


A  Way  to  Learn  From  the 
Other  Fellow's  Experience 


editorial 


ELSEWHERE  in  this  issue  appears  what,  in  editorial  parlance,  we  choose 
to  call  a  "featurette,"  a  name  that  doesn't  mean  a  great  deal  except 
in  the  light  of  the  material  therein,  which  in  this  case  is  a  letter  to  this 
publication.  Ordinarily,  even  a  letter  thought  worthy  passing  on  to  other 
readers  would  be  presented  merely  rather  casually  as  just  that  —  a  letter. 
The  communication  in  question,  however,  is,  in  our  judgment,  to  be  regarded 
as  more  than  that  —  we  call  it  a  "little  feature." 

As  such,  Mr.  D.  R.  Goldie's  letter  represents  a  type  of  editorial  material 
that  we  should  like  to  publish  more  of.  It  represents  the  direct  experience 
of  one  who  has  just  gone  through  a  specific  phase  of  physical  operation  of 
the  theatre.  And  while  this  publication  is  much  concerned  with  the  prin- 
ciples and  the  theories  having  general  application  to  theatre  building  and 
operation,  it  is  just  as  interested  in  the  device  or  method  contrived  by  the 
theatre  management  itself  in  any  specific  instance.  We  can  well  listen  to 
the  "expert"  concerning  problems  in  his  special  field.  But  although  he  may 
not  know  science,  the  theatre  executive  does — like  his  brother  in  the  realm 
of  art — know  what  he  likes,  and  also  what  works  for  him! 

Mr.  Goldie,  who  operates  the  New  American  theatre  in  Cherokee,  la., 
astounds  us  early  in  his  letter  on  his  air  conditioning  installation,  with 
the  statement  that  "from  all  the  data  looked  over  from  seven  larger  com- 
panies furnishing  this  equipment,  we  could  in  no  town  in  the  United  States 
find  where  a  real  job  of  refrigeration  had  been  installed."  Now,  were  the 
"expert"  to  write  that  in  an  article  for  us,  we  should  require  some  pretty 
heaving  "experting"  to  back  it  up.  But  Mr.  Goldie  operates  the  theatre  for 
which  air  conditioning  equipment  was  sought,  and  being  the  customer,  he  is 
right.  He  is  right  in  the  sense  that  he  knew  what  he  wanted,  and  he  was  the 
one  who  had  to  decide  when  he  got  it. 

He  then  ably  describes  what  he  actually  did  to  effect  air  cooling  for  his 
theatre,  adding  in  a  kind  of  postscript,  "we  feel  that  we  are  sort  of  pioneer- 
ing in  refrigeration  in  small  towns,  and  enough  knowledge  may  be  gained 
by  our  success  or  failure  either  to  help  or  forestall  other  exhibitors  from 
attempting  the  same  thing."  This  thought  is  the  one  we  have  special  refer- 
ence to  here. 

We  can  think  of  no  better  way  to  serve  our  purpose  than  to  include  among 
our  functions  that  of  a  clearing  house  for  the  practical  ideas  of  those  who 
run  the  theatres.  Somehow  the  politics  of  this  business  can  arouse  exhib- 
itors to  "take  pen  in  hand"  upon  very  slight  provocation.  We  think  that 
straight-forward,  clear  reports  on  the  devices  and  methods  contrived  and 
found  workable  by  the  owner  or  manag  er  or  technician  in  the  physical  oper- 
ation of  his  theatre  would  be  more  helpful,  since  they  contribute  to  a  habit 
by  which  one  theatre  operator  can  participate  in,  and  learn  from,  the  ex- 
periences of  his  fellows.  Mr.  Goldie  has  suggested  an  excellent  way  for 
readers  to  employ  this  publication  for  their  benefit,  and  we  will  gladly  do 
our  part  if  theatre  operators  wish  to  take  advantage  of  it. 

[9] 


10 


Better  Theatres  Section 


June  4, 1932 


0- 


ADAPTING  SPANISH  STYLES 
TO  MODERN  THEATRE  NEEDS 


The  new  Fox  Florence 
in  the  Los  Angeles 
area,  reminiscent 
of  the  historical 
California  hacienda 


the  Florence  theatre  in 
Los  Angeles,  is  not  the  first  of  its  kind,  but 
it  is  one  of  the  most  interesting  of  those 
adaptations  of  Spanish  motif  and  method 
to  modern  theatrical  purposes  that  one 
finds  mainly  in  California — where,  it  may 
be  added,  things  Spanish  have  an  authentic 
historical  and  climatic  reason  for  intruding 
upon  the  American  scene.  The  Florence 
is  a  new  Fox  West  Coast  house  located  in 


Left:  Looking  from  the  courtyard  through  entrance 
pylon  toward  the  street.  The  courtyard  is  paved 
with  flagstone,  and  is  landscaped  with  flowers 
and  shrubbery.  In  the  center  is  a  large  fountain 
embellished  with  tile  laid  in  a  colorful  pattern. 


Looking  through  an  arch  of  the  theatre  building 
proper,  from  the  driveway  of  the  porte-cochere, 
and  toward  the  staircase  that  leads  to  the  mez- 
zanine level.  Through  these  arches  the  patron  en- 
ters the  auditorium   directly  from  the  courtyard. 


a  community  of  Los  Angeles  county,  the 
residents  of  which  are  largely  of  the  labor- 
ing class. 

The  building  is  of  concrete  construction 
with  over-all  dimensions  of  132-345  feet. 
Exclusive  of  the  site,  it  represents  an  in- 
vestment of  approximately  $200,000,  while 
the  equipment  and  furnishings  cost  $50,000. 
Construction  was  under  a  general  contract. 

The  Florence  seats  1,700,  with  1,400 
chairs  on  the  main  floor,  and  300  in  a 
shallow  balcony.  Chairs  (by  National 
Theatre  Supply  Company)  are  full-up- 
holstered. 

The  projection  room  measures  14  x  35 
feet  and  has  all  rooms  adjoining  for  all 
auxiliary  equipment.  The  angle  of  pro- 
jection is  less  than  18°.  The  walls  and 
ceiling  of  the  projection  room  are  painted 
green.  Equipment  includes  three  projec- 
tors, one  spot  and  one  effect  machine.  The 
maximum  screen  size  possible  is  35  x  50 
feet. 

Air  conditioning  is  by  means  of  a  plenum 
system,  with  circulation  capable  of  supply- 
ing both  heated  and  cooled  (spray-cham- 
ber) air.    The  fuel  used  for  heating  is  gas. 

The  entire  auditorium  is  surfaced  with 
acoustic  plaster.  Lighting  is  mainly  by 
means  of  ceiling  and  bracket  fixtures,  fol- 


June  4, 1932 


Motion  Picture  Herald 


11 


Right:  The  approach  to  the  theatre  proper,  as 
seen  ■from  the  entrance  to  the  courtyard.  On  the 
second  level  is  a  balcony  overlooking  the  park 
area,  ascended  to  by  means  of  an  exterior  stair- 
case which   may  be  seen   at  the  extreme  right. 


The  main  stairway  that  leads  from  the  main  foyer 
to  the  mezzanine  level  inside  the  theatre  portion 
of  the  construction.  The  strip  of  ceiling  showing 
will  be  seen  to  resemble  wood.  It  is  of  con- 
crete,   decorated    in   a    Monterey-Spanish  design. 


lowing  early  Spanish  methods  and  patterns. 
The  fixtures  are  of  wrought  iron.  Stage 
facilities  are  provided  for  full-sized  produc- 
tions. 

The  Florence — to  give  this  structure  a 
prototype — spreads  itself  over  a  large  plot 
in  a  manner  reminiscent  of  the  hacienda. 
The  site  has  a  frontage  of  150  feet,  and  it 
extends  back  1,000  feet.  The  first  200 
feet  are  used  as  an  approach  and  main  court 
yard.  The  structure  devoted  to  the  thea- 
tre itself  occupies  about  200  feet  of  this 
depth,  with  the  balance  of  the  area  being 
devoted  to  an  enclosed  automobile  parking 
space,  patterned  after  the  Spanish  patio, 
though  on  a  much  larger  scale. 

The  architect  was  S.  Charles  Lee  of 
Los  Angeles,  while  interior  decorations 
were  executed  by  the  Robert  E.  Power 
Studios  of  Los  Angeles. 

THE     APPROACH     to  the 

Fox  Florence  first  appears  as  a  massive 
Spanish  shop  building.  Through  an  open 
passage  one  enters  a  circular  patio  one 
hundred  feet  in  diameter  and  paved  with 
desert  flag  stone.  In  the  center  of  the 
patio  stands  a  large  carved  stone  fountain 
on  the  top  of  which  multi-colored  lights 
play  down  on  gay  beds  of  California 
flowers. 


Right:  An  elaborate  decorative  feature  in 
the  main  foyer,  located  at  one  end  and 
effecting  a  rich  contrast  to  the  essential 
white  plainness  of  the  wall  treatment.  The 
fountain  is  entirely  of  imported  tile, 
and     brilliant     with     many  colors. 


On  the  extreme  right  side  of  the  patio 
is  a  covered  portico,  designed  as  a  solution 
to  a  modern  problem.  Patrons  of  the 
theatre  may  drive  their  cars  directly  into 
the  sheltered  portico,  where  an  attendant 
parks  them  in  the  adjacent  300-car  auto 
park.  If  patrons  prefer  to  park  their  own 
cars,  they  may  walk  from  the  park  to  the 
patio  on  a  covered  esplanade,  which  furn- 
ishes adequate  protection  in  inclement 
weather. 

All  around  the  patio  are  shops,  the 
clientele  of  which   is  expected  to  bring 


lliSH: 


mm 
wm 
mm\ 

mmmmm* 


12 


Better  Theatres  Section 


June  4, 1932 


Uppermost  view:  Looking  from  the  street  through 
the  entrance  to  the  courtyard,  and  thence  to  the 
theatre  proper.  The  box  office  is  located  at  the 
street,  while  also  along  the  street  frontage  are 
shops.    The    box    office    is    of    metal    and  tile. 


Middle  view:  Part  of  the  main  foyer,  looking 
toward  staircase  to  the  mezzanine  level.  The  floor 
itself  is  left  spaciously  clear,  embellishment 
consisting  in  chandeliers,  potted  plants,  and 
highly  ornate  ceiling.     Floor  is  in  carpet  effect. 


Left:  Along  the  mezzanine  floor  overlooking  the 
foyer,  which  reaches  upward  two  stories.  Walls 
are  left  a  plain  stone  white,  but  the  ceiling  is 
heavily  beamed  with  concrete,  which  is  surfaced 
to    give    the    general    effect    of    stained  wood. 


June  4, 1932 


Motion  Picture  Herald 


13 


Uppermost  view:  A  general  view  of  the  auditorium 
taken  from  the  shallow  balcony.  The  side  walls  and 
ceiling  beams  are  surfaced  entirely  in  acoustic 
plaster,  the  beams  being  decorated  to  simulate 
old    wood.    Walls    remain    but    little  adorned. 


Middle  view:  Looking  from  center  of  courtyard 
toward  the  main  entrance,  and  also  up  the  exterior 
staircase  leading  to  the  mezzanine  porch,  or  bal- 
cony. The  stairs  are  richly  embellished  with  varie- 
gated tile,  while  the  outer  wall  bears  Spanish  lanterns. 


Right:  A  corner  of  the  main  lounge.  The  wood 
used  here  for  wall  panels,  is  real.  The  ceiling 
beams,  however,  are  merely  surfaced  to  simulate 
wood.  The  walls  beyond  the  paneling  is  treated 
in    a    parchment   effect.   The   floor   is  carpeted. 


14 


Better  Theatres  Section 


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SCHEMATIC  SKETCH  OF  THE  MAIN  FLOOR  PLAN 


traffic  into  the  inclosure  and  directly  under 
the  influence  of  the  theatre  box  office. 

The  auditorium  itself  is  entered  through 
three  great  arches,  which  lead  into  the 
main  lobby,  and  by  a  brightly  tiled  stair- 
way outside  the  building  to  the  balcony. 
There  is,  of  course,  another  stairway  in- 
side the  theatre  for  use  in  rainy  weather. 

Directly  off  the  main  foyer  is  a  general 
lounge,  treated  with  beamed  ceilings  and 
wood  paneled  walls. 

This  theatre  is  constructed  so  that  not 
only  the  present  large  screens  may  be  used, 
but  provision  is  made  for  any  future  extra- 
large  pictures,  and  television  also  if  it  be- 
comes commercially  practicable. 

The  balcony  of  the  Florence  represents 
an  unusual  bit  of  construction  in  that  it  is 
entered  from  the  rear  and  every  patron 


Plaster  ceiling  of  the  auditorium. 


steps  down  to  his  seat  instead  of  going  up 
from  the  cross-aisle. 

The  main  foyer  is  done  in  a  style  typical 
of  a  Spanish  entrance  hall,  with  a  drinking 
fountain  of  imported  tile,  Spanish  furni- 
ture, potted  plants,  imitation  wood  and 
Spanish  carpet  effects.  The  main  lounge 
employs  real  wood  at  wall  panels,  with 
ceiling  beams  finished  in  a  driftwood  effect. 
Walls  are  surfaced  in  a  parchment  material. 
Wood  effects  are  also  used  in  the  foyer  area 
where  the  main  stairway  leads  to  a  mezza- 
nine balcony.  This  wood  effect  is  achieved 
on  concrete  beams. 

The  beams  of  the  auditorium  are  also 
decorated  to  represent  old  wood.  The  side- 
walls,  ceiling  and  beams  are  finished  off  in 
acoustic  plaster.  The  walls  are  left  very 
plain,  with  only  here  and  there  a  decora- 


June  4, 1932 


Motion  Picture  Herald 


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FLORENCE  THEATRE,  LOS  ANGELES.  S.  CHARLES  LEE,  Architect. 


tive  element  introduced  against  the  white 
background,  such  as  a  balconied  plaque  and 
the  organ  grilles.  Against  this  plainness  is 
contrasted  the  elaborate  modeling  of  the 
facia  of  the  balcony.  The  acoustic  plaster 
surfacing  is  simply  treated  to  give  a  cast- 
stone  effect. 

The  general  character  of  the  exterior 
has  been  noted.  Opposite  the  main  en- 
trance is  a  porte-cochere  permitting  access 
to  inner  area  of  automobiles  for  both  un- 
loading of  passengers  at  theatre  entrance 
and  parking.  The  courtyard  is  typically 
Spanish  and  is  covered  with  flagstones.  The 
yard  is  landscaped  with  shrubs  and  plants, 
and  has  as  a  dominating  feature  a  monu- 
mental fountain  in  its  center. 

Patrons  enter  the  theatre  from  their 
cars,  or  from  the  protected  sidewalk,  either 


A  wall  feature  in  the  auditoriur 


on  the  main  level,  or  directly  to  the  mezza- 
nine level,  reaching  the  latter  by  means  of 
an  outside  staircase.  The  latter  is  brilliant- 
ly tiled,  while  alongside  it  the  exterior  wall 
is  embellished  with  Spanish  lanterns. 

On  the  street  side  of  the  ground  level 
are  stores.  Offices  are  located  on  the  sec- 
ond floor  of  the  street  side  of  the  structure, 
in  a  portion  separate  from  the  main  body 
of  the  theatre  building  proper. 

It  is  at  once  recognizable  that  the  pat- 
tern of  the  Florence  does  not  lend  itself 
to  adoption  in  more  than  a  few  sections 
of  the  United  States.  The  design  of  the 
Florence,  however,  does  represent  a  mod- 
ernization of  historical  forms  without 
arriving  at  merely  the  bizarre.  The  Cali- 
fornian  scene — and  perhaps  spirit  as  well — 
grants  such  a  style  authenticity. 


16  Better  Theatres  Section  June  4, 1932 

MODERN  SEATING  AND  CHAIR  MAINTENANCE 

VIII  —  An  Architectural  Point  of  View 

By  BEN  SCHLANCER 


The  relationship  to 
proper  theatre  seat- 
ing of  those  who  ini- 
tially create  seating 
conditions,  discussed 
in  a  final  contribution 
to    this  symposium 

the  proper  arrangement 
for  seating  in  a  theatre  is  far  more  impor- 
tant than  most  persons  concerned  with  the 
problem  seem  to  realize.  I  have  recently 
had  the  honor  of  meeting  one  of  our  fore- 
most showmen,  Avhom  I  was  trying  to  im- 
press with  the  fact  that  a  new  theatre  pro- 
ject with  which  he  was  closely  associated, 
would  contain  many  undesirable  seats  in 
certain  parts  of  the  theatre.  His  answer 
Avas  that  those  seats  would  be  all  right, 
since  he  could  always  manage  to  fill  such 
seats  up.  The  seats  in  question  may  not 
have  been  impossible  to  sit  in  and  view  a 
performance,  but  then  they  were  far  from 
desirable. 

This  is  an  example  of  the  fallacy  of 
gauging  the  quality  of  seating  Avith  the 
pulling  poAver  of  the  showman.  Many 
changes  in  shoAvmanship  and  policy  of  en- 
tertainment may  take  place  in  the  life  of 
the  theatre  structure,  and  although  the 
seats  in  the  theatre  amount  to  just  so  much 
furniture,  their  position  is  just  as  fixed 
as  the  masonry  Avails  of  the  structure  it- 
self. The  simple  mathematics  that  good 
shoAvmanship  plus  poor  seats,  or  even  that 
good  seats  plus  poor  showmanship  will 
measure  success,  is  a  dangerous  policy  in 
any  case.  The  final  goal  should  be  perfect 
showmanship  and  also  perfect  vieAving  con- 
ditions. More  than  just  occasionally,  en- 
tertainment will  fall  down  in  quality,  and 
at  such  times  perfect  vieAving  conditions 
will  prove  advantageous. 

Ideas  in  seating  cannot  be  tested  in  the 
laboratory  in  order  to  arrive  at  the  proper 
solution.  Neither  can  one  expect  to  re- 
ceive public  opinion  upon  such  matters. 
The  theatre  patron  may  feel  discomfort  for 
many  reasons  and  yet  make  no  complaint 
of  being  uncomfortable.  But  the  patron 
will,  on  the  other  hand,  be  quick  to  appre- 
ciate improved  viewing  conditions,  and  will 
frequent  the  theatre  that  offers  them. 

The  problem  of  seating  must  be  correct- 
ly solved  before  the  lighting,  ventilating, 
acoustic  and  decorative  requirements  are 
determined  in  theatre  planning.   The  im- 


proper treatment  of  the  seating  problem 
leads  to  faulty  conditions  in  the  other  re- 
quirements of  theatre  design.  A  survey  of 
many  existing  theatres  Avould  shoAV  that  a 
better  seating  arrangement  Avould  also  have 
resulted  in  considerable  improvement  of 
the  various  other  factors.  Heretofore,  the 
problem  seems  to  have  been  limited  to  con- 
sideration of  back  to  back  chair  spacing, 
aisle  arrangement  and  chair  construction. 
Having  limited  the  design  to  the  considera- 
tion of  these  conditions,  has  created  a  situ- 
ation in  which  the  broader  aspects  of  effi- 
cient seating  design  have  been  ignored. 
These  aspects  should  include  an  analysis 
of: 

Ocular  comfort. 
Bodily  comfort. 

Size  of  screen  and  location  of  seats  there- 
from. 

Areas  most  valuable  for  seats. 

Floor  slopes  in  relation  to  chair  design. 

Minimum  umlking  distance  and  stair 
climbing  to  reach  seats. 

Relationship  of  seating  arrangement  to 
the  various  elements  of  theatre  design. 

Ocular  Comfort 

THE  GENERALLY  accepted 

practice  of  overlooking  the  matter  of  eye- 
strain, since  the  patron  does  not  openly 
complain,  is  not  a  wise  one.  The  patron 
does  react  to  eye-strain,  of  which,  however, 
he  is  hardly  conscious.  As  a  matter  of  fact, 
the  ordeal  of  adjusting  the  eye  to  accom- 
modate vision  cannot  be  tolerated  for  more 
than  a  few  seconds  by  the  spectator.  An 
adjustment  takes  place  in  the  position  of 
the  Avhole  body  to  relieve  eye-strain  in  the 
front  orchestra  seats  by  slumping  doAvn  in 
the  seat,  or  in  balcony  seats,  by  bending 
forward.  And  so  the  factor  of  eye-strain 
is  more  directly  related  to  the  placing  and 
construction  of  seats  than  is  generally  as- 
sumed. 

Bodila'  Comfort 

Since  eye-strain  transfers  itself  to  un- 
comfortable posture,  the  problem  of  com- 
plete comfort  is  one  of  seating.  The  oft 
repeated  mistake  of  assuming  that  a  Avell 
upholstered  seat  and  back  of  a  theatre  chair 
answers  all  the  needs  of  comfort,  has,  if 
anything,  created  the  erroneous  impression 
that  the  seating  problem  is  a  solved  one. 
Actually,  there  is  great  deal  of  improve- 
ment in  seating  yet  to  be  looked  for.  The 
theatre  architect  is  now  the  one  who  must 
impnwe  seating,  since  the  chair  manufac- 
turer has  reached  the  limit  of  improvement 
in  chair  design  for  present  conditions. 


Serious  analysis  of  the  function  of  the 
seat  and  the  back  of  the  theatre  chair  will 
shoAV  that  a  great  number  of  the  chair  backs 
on  balcony  levels  might  just  as  well  not 
exist,  because  the  body  receives  no  support 
Avhatsoever  from  them ;  and  also  that  a 
great  number  of  chair  backs  of  orchestra 
seats  are  impediments  to  the  assumption  of 
the  correct  posture  for  ocular  comfort.  The 
old  Greek  theatres  had  seats  without  any 
back  rest  but  at  least  they  did  not  fool 
themselves. 

The  correct  angle  of  the  back  of  the 
chair  in  relation  to  a  vertical  line  of  gravity 
is  of  prime  importance.  This  correct  angle 
should  actually  be  different  in  each  row  of 
chairs.  This  difference  in  angles  should 
not  require  any  special  adjustments  in  the 
construction  of  the  chair.  The  problem  of 
the  chair-seat  itself  and  the  floor  that  sup- 
ports the  chair  is  also  highly  important, 
but  can  only  be  solved  after  the  correct 
angle  of  the  back  of  the  chair  is  established. 

This  is  not  the  process  on  which  the  seat- 
ing arrangements  is  based  at  the  present 
time.  However,  scientific  seating  will  not 
be  achieved  until  this  consideration  is  rec- 
ognized. The  enlarged  screen  will  prob- 
ably be  the  factor  that  will  soon  force  this 
problem  to  the  attention  of  all  those  con- 
cerned. 

Size  of  Screen  and  Location  of  Seats 

THE  DISTANCE  from  the 
first  row  of  seats  to  the  screen  and  the 
distance  from  the  last  row  of  seats  to  the 
screen  is  entirely  fixed  by  the  size  of  the 
screen.  The  tendency  to  place  seats  too 
close  to,  or  too  far  aAvay  from,  the  screen 
in  order  to  increase  the  seating  capacity, 
is  detrimental.  The  patron  who  is  subject- 
ed to  ocular  and  bodily  discomfort  in  seats 
at  improper  distances  from  the  screen  is  far 
from  a  satisfied  patron.  It  is  a  fallacy  to 
increase  the  seating  capacity  in  this  way 
with  Avorthless  seats.  If  the  exhibitor  is 
just  trying  to  seat  a  patron  temporarily  it 
would  be  far  better  to  provide  seats  in  a 
comfortable  lounge  room  or  space,  until  a 
good  seat  in  the  auditorium  is  available. 

Areas   Most  Valuable   For  Seating 

Given  a  specific  volume  of  cubic  feet  of 
enclosed  area,  with  a  screen  at  one  end, 
certain  portions  of  this  area  obviously  must 
be  more  valuable  for  chair  positions  than 
other  parts.  Actually,  hoAvever,  these  valu- 
able areas  are  usually  the  unused  areas. 
This  is  not  so  much  so  in  the  horizontal 
plane  as  it  is  in  the  vertical.  That  is,  the 
levels  Avhich  are  nearest  the  focal  point  of 
important  action  on  the  screen  are  usually 
{Continued  on  page  42) 


June  4, 1932 


Motion  Picture  Herald 


17 


THE  DENVER  ORPHEUM:  A  MODERN  DESIGN 


A  new  RKO  combina- 
tion theatre  seating 
2,500  and  definitely 
following  in  a  theatrical 
interpretation  the  spirit 
of  contemporary  patterns 


striking  out  along  vivid 
and  original  lines,  the  new  RKO  Orpheum 
theatre  in  Denver  represents  an  adoption  of 
modern  architectural  forms  rather  more 
whole-hearted  than  usual  in  the  gen- 
eral commercial  theatre  field.  It  is  one  oi 
the  group  opened  by  RKO  during  the  last 
several  months.  The  seating  capacity  is 
2,596. 

The  erecting  and  owning  interests  are 
the  Denver  Orpheum  Company.  The 
building  contains  commercial  space  as  well 
as  the  theatre.  Over-all  dimensions  of  the 
building  are  125  x  175  feet.  It  is  of  steel 
construction,  with  terra  cotta  facing.  Con- 
struction was  under  a  general  contract. 

The  Orpheum  is  located  in  the  main 
business  section  of  the  Colorado  metro- 
polis, which  has  a  population  of  288,000. 
The  architects  were  C.  W.  and  George  L. 
Rapp  of  Chicago  and  New  York. 

The  auditorium  is  of  the  two-floor  type, 
with  1,574  seats  on  the  main  level,  298  in 
loge  sections,  and  734  in  the  balcony  proper. 
The  main  floor  has  36  rows,  while  the  sec- 
ond level  has  a  total  of  22  rows.  All  chairs 
are  of  special  design,  following  RKO's  re- 
cently adopted  standards,  with  full-uphol- 
stering. The  chairs  are  by  the  American 
Seating  Company. 

The  projection  room,  which  is  of  the 
usual  location,  measures  17  x  39 feet. 
The  motor-generator  and  all  other  auxil- 
iary rooms  adjoin  the  projection  room.  The 
latter  is  painted  a  light  gray.  Equipment 
includes  three  Simplex  projectors,  two 
spots,  and  one  Brenkert  effect  machine. 
The  sound  system  is  RCA  Photophone. 

The  Orpheum  has  a  proscenium  opening 
measuring  60x34  feet.  The  maximum 
screen  size  is  29x22  feet.  Normal  screen 
distance  from  the  first  row  of  seats  is  25 
feet.  The  angle  of  projection  is  approxi- 
mately 20°. 

Air  conditioning  is  provided  through  a 
plenum  system,  with  Carrier  cooling  and 


centrifugal  ventilation.  Air  circulated 
through  this  main  system  may  be  either 
heated  or  cooled  before  introduction  into 
the  auditorium.  The  heating  plant  uses 
coal. 

Acoustic  conditions  were  essentially 
treated  in  the  forms  and  materials  em- 
ployed in  the  auditorium  design.  Besides 
the  carpets  and  seats,  further  absorptive 
elements  were  provided  in  fabric  surfac- 
ings  having  decorative  value  along  the 
walls.    The  projection  room  ceiling  and 


View  of  the  auditorium  at  the  left  forward 
wall,  emphasizing  the  element  of  movement 
which  characterizes  the  general  design,  ceil- 
ing and  walls  being  drawn  into  one  basic 
pattern  representative  of  the  entire  theatre. 

facing  is  surfaced  with  acoustic  plaster. 

The  auditorium  is  provided  with  three- 
color  lighting  on  a  dimmer  control  system 
capable  of  effecting  changing  blends  of 
color  by  means  of  bands  of  lamps  set  in 
coves. 


18 


Better  Theatres  Section 


June  4  , 1932 


Treatment  of  the  auditorium  toward  the  rear,  as  seen  from  the  balcony. 


A  definite  attempt  has 
been  made  in  the  decorative  style  to  give 
the  effect  of  warmth  and  comfort  as  one 
enters.  For  that  reason,  both  the  grand 
lobby  and  the  auditorium  were  done  in  wal- 
nut. The  carpeting  used  in  both  the  lobby 
and  the  auditorium  is  of  walnut  leaves. 

The  architecture  of  the  interior  of  the 
theatre  is  in  the  modern  manner.  An  at- 
tempt has  been  made  in  the  lounge  rooms 
and  cosmetic  rooms  to  give  a  home-like  ap- 
pearance rather  than  to  spread  gold  and 
crystal  over  everything. 

In  the  auditorium,  the  form  of  the  ceil- 
ing emanates  from  and  repeats  the  plan  of 
the  theatre  itself.  Between  many  fin-like 
levels  of  the  ceiling  are  placed  lights,  and 
these  cast  over  the  entire  auditorium  a  soft 
glow.  Noteworthy  is  the  omission  of  the 
proscenium  arch  frame.  The  theatre  comes 
abruptly  to  an  end,  and  there  is  the  stage. 


A  section  of  one  of  the  cosmetic  rooms  adjoining  women's  lounge  facilities. 


June  4, 1932 


Motion  Picture  Herald 


19 


The  soft  colors  of  the  carpet  are  repeated 
in  the  fabric  on  the  walls.  These  fabrics, 
plus  the  Avood  decoration,  help  the  acoustics 
as  well  as  give  a  warm-looking  appearance 
to  the  auditorium. 

The  organ  grilles  is  the  full  height  of 
the  auditorium,  and  incorporated  in  them 
at  the  top  are  immense  lighting  fixtures. 
Surrounding  the  grilles  on  the  side  walls 
are  channeled  lights,  which  form  an  inte- 
gral part  of  the  side  wall  decoration. 

The  Orpheum  might  be  called  the  "silver 
theatre,"  because  white  metal  is  used  lav- 
ishly throughout  the  interior,  as  well  as  on 
the  doors  of  the  lobby.  This  is  in  recogni- 
tion of  the  silver  mining  industry  of  the 
state. 

Colorado  marble  is  likewise  extensively 
used.  It  forms  the  walls  of  the  box-office 
lobby  and  lends  richness  to  the  interior, 
blending  with  the  silver  railings  of  the 


In  the  main  foyer,  showing  stairs  to  balcony  and  inset  mirror. 


20 


Better  Theatres  Section 


June  4,1932 


staircase  leading  to  the  balcony  from  the 
grand  lobby,  and  the  prevailing  color 
scheme  of  walnut,  henna,  dull  tan  is  bathed 
in  a  diffused  glow  from  concealed  lighting 
fixtures.  Reds  and  golds  in  great  profu- 
sion were  omitted.  Ceilings  of  the  lobbies 
and  of  the  auditorium  are  of  white  metal, 
appearing  slightly  golden  in  a  soft  light. 

The  grand  lobby  extends  the  entire 
width  of  the  theatre,  providing  ample  room 
for  patrons  entering  or  leaving  the  theatre 
auditorium,  which  is  parallel  to  Welton 
Street,  with  the  stage  facing  Sixteenth 
Street.  (The  stage  of  the  old  Orpheum, 
erected  on  the  same  site  as  the  new,  faced 


General  view  of  the  main  foyer,  looking 
toward  mezzanine  balcony.  The  general  dec- 
orative treatment  is  in  walnut,  with  carpet- 
ing in  walnut  leaves.  The  ceiling,  like  that 
of  the  auditorium,  is  done  in  white  metal. 


in  the  opposite  direction  from  the  other. 

Large  mirrors,  some  built  into  the  walls, 
are  on  either  side  of  the  grand  lobby  and 
also  on  the  wall  of  the  mezzanine.  Henna- 
hued  carpets  cover  the  floors  of  the  lobby, 
the  mezzanine  and  the  theatre  aisles. 
Heavy  draperies  in  the  lobby  are  of  the 
same  color. 


In  the  basement  is  the  main  lounge,  while 
still  others  are  on  the  mezzanine.  Cosmetic 
rooms  are  located  off  the  basement  lounge 
and  on  the  mezzanine  level. 

All  lighting  fixtures  are  concealed,  cast- 
ing a  glow  from  coves  along  the  walls. 
The  auditorium  ceiling,  of  buff  color,  is 
devoid  of  ornamentation  except  for  three 
air  distributors  in  the  center. 

The  proscenium  arch  is  of  severe,  mod- 
ernistic design  and  its  width  and  height  are 
impressive,  surmounting  the  largest  stage  in 
Denver.  The  stage  is  34  feet  deep  from 
footlights  to  back  wall,  64  feet  wide  and 
84  feet  to  the  uppermost  gratings. 


June  4, 1932 


Motion  Picture  Herald 


21 


AND  NOW! 


"pecial  H-W  seats  were  designed,  built,  and  installed  in  the  Thalia, 
(Broadway  at  95th)  New  York  City.  This  house,  designed  by  Ben  Schlanger 
and  Raymond  Irrera,  incorporates  the  revolutionary  seating  idea  of  Mr. 
Schlanger's  .  .  .  namely  the  reverse  slope. 

The  reverse  slope  (which  gives  greater  seating  capacity  in  less  cubic  content) 
is  a  new  and  unusual  idea.  It  requires  new  ideas  in  seating,  sight  lines,  and 
chair  construction.  Working  in  close  cooperation  with  the  architects  and 
creators  of  the  reverse  slope  idea,  Heywood- Wakefield  produced  special  seat- 
ing which  perfectly  and  admirably  fitted  the  needs  of  the  Thalia. 

No  matter  how  large  or  how  small  your  seating  or  reseating  problems  may  be, 
it  will  prove  well  worth  your  while  to  consult  the  nearest  Heywood- Wakefield 
theatre  sales  office.  You'll  get  all  of  the  benefit  of  a  progressive,  experienced 
organization  which  built  hundreds  of  thousands  of  seats  for  Publix,  Roxy, 
Schine,  and  a  host  of  other  leading  showmen. 

HEYWOOD  -WAKEFIELD 

174  PORTLAND  STREET,  BOSTON,  MASSACHUSETTS 


BALTIMORE,  MD. 
BUFFALO,  N.  Y. 
CHICAGO,  ILL. 
LOS  ANGELES,  CALIF. 
NEW  YORK,  N.  Y. 
OKLAHOMA  CITY,  OKLA. 
PHILADELPHIA,  PA. 
PITTSBURGH,  PA. 
PORTLAND,  ORE. 
SAN  FRANCISCO,  CALIF. 
SEATTLE,  WASH. 


22 


Better  Theatres  Section 


June  4, 1932 


LATE  RULINGS  IN  THEATRE  CASES 


By  LEO  T.  PARKER 


Recent  litigations 
involving  theatres 
selected  and  ana- 
lyzed for  the  guid- 
ance of  theatre 
owner    and  manager 


many  courts  have  held 
that  a  contract  is  void  and  unenforceable 
if  it  contains  a  clause  which  has  been  de- 
clared invalid  by  a  higher  court,  par- 
ticularly if  such  clause  is  a  vital  part  of 
the  contract.  The  latest  higher  court  case 
involving  this  point  of  the  law  is  Fox  Film 
Corporation  v.  Tri-State  Theatres  (6  P. 
[2d]  135). 

The  facts  of  this  case  are  that  a  theatre 
owner  entered  into  a  standard  form  con- 
tract with  a  film  distributing  company  by 
the  terms  of  which  the  theatre  owner 
agreed  to  accept  and  exhibit  a  specified 
number  of  films  over  a  stipulated  period  of 
time.  Soon  afterward  in  another  litiga- 
tion, involving  the  standard  form  contract 
signed  by  another  theatre  owner,  the  Su- 
preme Court  of  the  United  States  held  a 
clause  known  as  "Section  19"  in  the  con- 
tract to  be  invalid.  The  first  mentioned 
theatre  owner  refused  to  fulfill  the  con- 
tract, or  accept  and  exhibit  the  pictures 
contracted  for.  Therefore,  the  film  com- 
pany filed  suit  against  the  theatre  owner 
to  recover  damages. 

Section  19,  provides  that  in  the  event 
of  disagreement  between  the  film  com- 
pany and  the  theatre  owner  such  contro- 
versy should  be  submitted  to  a  board  of 
arbitrators.  This  section  of  the  contract, 
also,  provides  that  if  the  theatre  owner 
failed  or  refused  to  consent  to  submit  to 
arbitration  any  claim  or  controversy  aris- 
ing under  this  or  any  other  standard  ex- 
hibition contract  the  film  company  may  de- 
mand payment  by  the  theatre  owner  of  an 
additional  sum  not  exceeding  $500,  and 
in  the  event  the  theatre  owner  refused  to 
pay  this  additional  sum  the  film  company 
had  the  privilege  of  canceling  the  contract 
within  seven  days. 

During  the  trial  the  counsel  for  the 
theatre  owner  contended  that  the  latter 
was  not  liable  on  the  grounds  that  the 
whole  contract  was  made  void  by  the  de- 
cision rendered  by  the  Supreme  Court, 
which  held  "Section  19"  invalid. 

It  is  interesting  to  observe  that  the 
higher  court  held  that  Section  19,  in  the 
contract  invalidated  the  remaining  portion 


of  the  contract,  which  relieved  the  theatre 
owner  from  liability  for  failure  to  accept 
and  exhibit  the  films.  This  court  stated 
the  following  important  law: 

"Had  the  pictures  involved  in  this  case 
been  accepted  and  used  by  the  exhibitor, 
perhaps  then  an  obligation  would  have 
arisen  to  pay  We  think  the  con- 
tract, at  least  as  alleged,  is  a  part  of  the 

illegal  combination  In  conclusion, 

as  we  understand  the  law,  a  contract  which 
is  within  the  prohibition  of  the  Sherman 
Anti-Trust  Act  in  whole  or  in  part  is  not 
only  illegal  but  its  execution  is  unlawful. 
....  A  careful  examination  of  the  opin- 
ion by  the  Supreme  Court  convinces  us  that 
this  general  contract,  and  the  agreement 
and  combination  they  evince,  was  adjudged 
to  be  in  violation  of  the  Sherman  Anti- 
Trust  Act  and  consequently  illegal  in 
toto." 

Written  Contract  Substituted  by 
Oral  Agreement 

it  is  well  established 
law  that  a  valid  written  contract  cannot 
ordinarily  be  varied  or  modified  by  oral 
agreements.  However,  it  is  well  settled 
that  a  written  contract  may  be  cancelled 
by  oral  agreement.  Also,  an  oral  agree- 
ment is  valid  by  the  terms  of  which  the 
contracting  parties  agreed  to  enter  into  a 
written  contract  regarding  their  obliga- 
tions, although  one  of  the  parties  later  re- 
fuses to  sign  the  written  contract. 

For  instance,  in  Taylor  v.  Stanley  Com- 
pany of  America,  (158  Atl.  157)  it  was 
shown  that  a  man  named  Taylor  entered 
into  a  written  contract  with  a  theatre 
owner  by  the  terms  of  which  the  latter  em- 
ployed Taylor  to  act  as  general  manager  of 
all  his  vaudeville  and  moving  picture 
theatres  at  a  salary  of  $22,500  a  year  for 
a  period  of  ten  years.  Later  the  theatre 
owner  leased  his  theatre  to  a  company 
under  a  contract  by  which  it  was  agreed 
that  the  company  should  assume  obligations 
to  continue  to  pay  Taylor  the  salary  speci- 
fied in  the  original  agreement.  It  was  orally 
agreed  between  Taylor  and  the  purchasing 
company  that  a  written  contract  would  be 
signed  by  which  the  employment  of  Taylor 
should  continue.  However,  this  written 
contract  was  not  made  and  subsequently 
litigation  developed  between  Taylor  and 
the  purchasing  company. 

During  the  trial  it  was  contended  that 
the  oral  contract  was  not  valid  and  bind- 
ing because  the  written  contract  agreed 
upon  had  not  been  signed.  However,  al- 
though the  lower  court  held  Taylor  not 
entitled  to  a  judgment,  the  higher  court 
reversed  this  verdict,  and  stated  the  fol- 
lowing important  law: 

"If  it  appears  that  the  minds  of  the 


parties  have  met,  that  a  proposition  for  a 
contract  has  been  made  by  one  party  and 
accepted  by  the  other,  that  the  terms  of 
this  contract  are  in  all  respects  definitely 
understood  and  agreed  on,  and  that  a  part 
of  the  mutual  understanding  is  that  a  writ- 
ten contract  embodying  these  terms  shall 
be  drawn  and  executed  by  the  respective 
parties,  this  is  an  obligatory  agreement, 
which  dates  from  the  making  of  the  oral 
agreement  and  not  from  the  date  of  the 
subsequent  writing." 

State  Statute  Strictly  Construed 

THE  courts  have  con- 
sistently held  that  all  laws,  such  as  state 
statutes  and  city  ordinances,  which  require 
payment  of  license  fees  for  the  conduction 
or  exhibition  of  theatre  performances,  must 
be  strictly  construed.  The  latest  higher 
court  case  involving  this  point  of  the  law 
is  McHugh  v.  Mulrooney  (179  N.  E. 
753). 

The  facts  of  this  case  are  that  a  state 
Legislature  enacted  a  law,  as  follows: 

"A  person  who,  within  this  state,  en- 
gages in,  instigates,  aids,  encourages,  or 
does  any  act  to  further  a  contention,  or 
fight,  without  weapons,  between  two  or 
more  persons,  or  a  fight  commonly  called 
a  ring  or  prize-fight  ....  at  which  an 
admission  fee  is  charged  or  received,  either 
direcly  or  indirectly,  is  guilty  of  a  mis- 
demeanor." 

The  owner  of  a  place  of  amusement  en- 
gaged certain  amateur  boxers  for  an  ex- 
hibit and  failed  to  pay  a  license  fee.  Suit 
was  filed  against  the  owner  of  the  amuse- 
ment place  on  the  contention  that  he  was 
liable  to  conviction  because  he  had  failed 
to  comply  with  the  above  mentioned  law. 
The  counsel  for  the  latter  contended  that 
the  above  mentioned  law  should  not  be 
interpreted  to  include  boxing  or  sparring 
matches  of  strictly  amateur  boxers,  and  the 
higher  court  upheld  this  contention.  In 
holding  the  owner  of  the  amusement  place 
not  guilty  of  violating  the  law,  the  court 
said : 

"If  the  Legislature  intends  to  make 
amateur  exhibitions,  to  which  an  admis- 
sion fee  is  charged,  subject  to  the  control 
and  regulation  of  the  state  commission  and 
to  all  the  provisions  of  the  act,  it  must  do 
so  in  clearer  language  than  has  been  used 
in  the  present  law." 

Validity  of  Sunday  Closing  Law 

THE  CONSTITUTIONALITY 
and  validity  of  Sunday  prohibitory  laws, 
which  have  been  enacted  in  all  the  states 
of  the  Union,  is  well  settled.  Although 
laws  of  this  nature  originated  as  a  religious 
observance,  the  statutes  are  not  to  be  re- 
(Continued  on  page  42) 


June  4, 1932 


Motion  Picture  Herald 


23 


COMFORT 


Today,  theatre-goers  insist  on  com- 
fort  and    physical    relaxation  with 
their  entertainment. 


APPEARANCE 


Nothing  enhances  the   inviting  ap 
pearance  of  a  theatre  quite  as  much 
as  good-looking  seats. 


LOW  COST 


Never    before    were    the    cost  and 
terms  of  correct  seating  more  attrac- 
tive than  right  now. 


for  RE-SEATING  Now/ 


If  you  are  one  of  the  many  theatre  owners  who  contemplate 
remodeling  this  season,  just  consider  this  all-important  factor: 
Seats  are  one  of  the  few  articles  of  your  equipment  with  which 
patrons  make  actual  personal  contact.  Is  not  that  sufficient 
reason,  in  itself,  why  correct  seating  should  be  a  first  considera- 
tion in  your  remodeling  plans  1  .  .  .  .  Even  a  mediocre  program 
picture  is  less  boresome  and  uninteresting  to  an  audience 
whose  bodies  are  at  ease  in  roomy,  form-fitting,  easy-sitting 
chairs  that  are  correctly  positioned  for  maximum  comfort. 
Appearance  also  adds  to  the  appeal  of  your  theatre  ....  Irwin 
Theatre  Chairs  offer  you  the  undisputed  advantages  of  comfort, 
silence  in  operation,  lasting  durability  and  beauty  of  design  and 
finish.  Yet,  they  cost  no  more  than  others.  Here  is  a  seating 
service,  unexcelled,  at  a  cost  and  on  terms  within  the  means  of 
every  theatre.  Any  National  representative  will  gladly  outline 
the  unusually  attractive  features  of  the  National  Reseating  Plan. 


Write  today  for  our  free 
booklet,  "Modern  Theatre 
Seating"  in  which  this 
popular-priced  model  and 
many  others  are  described. 


The  IRWIN  SEATING  COMPANY 

Formerly  Steel  Furniture  Company 
GRAND  RAPIDS,  MICH. 


DISTRIBUTED  BY  NATIONAL  THEATRE  SUPPLY  COMPANY 


24  Better  Theatres  Section  June  4, 1932 

MODERN  PROJECTION 


PROJECTION     •     SOUND    REPRODUCTION      •  ACOUSTICS 


PRINCIPLES  OF  ILLUMINATION 
IN  MOTION  PICTURE  PROJECTION 

By  W.  B.  RAYTON 


The  theory  underly- 
ing the  functioning 
of  the  lens  system 
explained  in  an 
effort  to  give  the 
projectionist  a  more 
comprehensive  under- 
standing of  the  prob- 
lems encountered  in 
projection  illumination 

[The  following  article  is  the  outgrowth 
of  a  discussion  between  F.  H.  Richardson 
and  the  author,  who  is  associated  with  the 
well  knoivn  optical  firm  of  Bausch  & 
Lomb,  and  who  is  one  of  the  leading 
figures  in  the  science  of  optics.  The  article 
was  prepared  for  Better  Theatres  in 
response  to  Mr.  Richardson' s  suggestion 
that  Dr.  Rayton's  conception  of  the  prin- 
ciples of  motion  picture  illumination  be 
thus  described  for  the  benefit  of  the  practi- 
cal projectionist.] 

EVERY    PROJECTIONIST  is 

interested  in  getting  the  brightest  possible 
screen  picture  obtainable  with  his  equip- 
ment. Most  projectionists  are  curious  as 
to  why  their  particular  equipment  cannot 
be  forced  to  give  a  degree  of  illumination 
beyond  a  certain  maximum  value,  and  as 
to  why  there  should  be  limits  beyond  which 
the  designers  of  equipment  seem  unable  to 
go- 

To  meet  the  first  of  these  ambitions  it  is 
necessary  to  understand  that  dusty  and 
greasy  optical  surfaces  absorb  light,  and 
that  first  of  all,  mirror,  condenser  and  pro- 
jection lens  surfaces  should  be  kept  scrupu- 
lously clean.  It  is  also  necessary  either  to 
have  acquired  through  experience  a  thor- 
ough  knowledge   of   how   to   adjust  the 


relations  between  the  arc,  the  mirror  or 
condenser,  and  the  projection  lens,  so  that 
maximum  illumination  is  obtained,  or  else 
to  so  thoroughly  comprehend  the  funda- 
mental principles  of  illumination  that  the 
adjustment  could  be  carried  out  from  these 
theoretical  considerations  without  the 
necessity  for  the  possession  of  previous  ex- 
perience. 

He  who  has  had  the  practical  experience 
and  who  also  has  the  thorough  comprehen- 
sion of  the  theory  is  in  an  enviable  state, 
indeed,  for  he  is  not  embarrassed  when  con- 
fronted by  new  problems  merely  because 
they  have  not  been  met  in  his  previous 
experience,  nor  is  he  lacking  in  the  confi- 
dence that  practical  experience  contributes 
to  him  who  is  accustomed  to  solve  his  prob- 
lems by  the  application  of  mathematical 
and  physical  laws. 

The  fundamental  factors  governing  the 
brightness  of  a  motion  picture  image  are 
neither  numerous  nor  difficult  to  remember. 
To  employ  them  in  design  in  such  a  way 
as  to  make  accurate  predictions  as  to  how 
bright  a  picture  can  be  produced  with  a 
given  equipment,  is  extremely  difficult  for 
some  of  the  factors  are  very  complex.  To 
use  them  in  getting  the  best  out  of  one's 
equipment  is,  on  the  other  hand,  a  rela- 
tively simple  matter.  We  all  know  that 
to  get  maximum  speed  out  of  our  automo- 
bile the  timing  of  the  spark  must  be  ad- 
vanced to  just  the  right  point,  the  compres- 
sion in  the  cylinders  must  be  good,  and  the 


air  pressure  in  the  tires  must  be  up  to  a 
certain  level,  and  we  can  see  that  these 
conditions  are  met  without  being  an  auto- 
motive engineer.  It  is  a  different  problem, 
however,  to  compute  at  just  what  instant 
in  the  stroke  the  spark  should  occur,  just 
what  bore  and  stroke  and  compression  the 
engine  should  have,  and  the  size  and  pres- 
sure of  the  tires  required  to  produce  a  car 
that  will  run  precisely  at  a  predetermined 
maximum  speed.  We  do  know  enough 
about  it,  however,  to  know  that  on  these 
and  other  similar  factors  the  maximum 
speed  of  a  car  depends.  In  the  same  way 
it  is  possible  and  no  more  difficult  to 
understand  the  factors  on  which  the  illumi- 
nation of  the  screen  image  is  ultimately  de- 
pendent. 

The  first  of  these  is  the  size  of  the  pic- 
ture. There  is  only  a  certain  amount  of 
light  leaving  the  projection  lens.  If  we 
spread  this  over  75  square  feet  of  screen, 
for  example,  twice  as  much  light  will  be 
available  for  each  square  foot  as  would  be 
available  if  the  picture  covered  150  square 
feet.  Since  the  area  of  the  picture  is  the 
product  of  the  width  and  the  height,  doub- 
ling the  width  is  equivalent  to  multiplying 
area  by  four,  so  that  if  we  double  the  width, 
the  amount  of  light  available  for  each 
square  foot  of  picture  drops  to  one-fourth 
of  its  former  value. 

the  second  factor  upon 
which  illumination  depends  is  the  size  of 


B  FILM 


Figure  1. — Small  area,  A,  of  an  assumed  self-luminous  screen  gives  off  light  in  all  direc- 
tions.   The  amount  of  light  picked  up  by  lens  B  depends  on  the  diameter  of  the  lens  and 
the  brightness  of  A.    The  amount  of  light  concentrated  in  the  image  A'  depends  on  the 
amount  of  light  received  by  the  lens  and  the  light  losses  in  the  lens. 


June  4, 1932 


Motion  Picture  Herald 


25 


SCREEN 


LENS  APERTURE 


CONDENSER  LIGHT 
SOURCE 


Figure  2. — Diagram  of  a  complete  projection  system,  representing  screen,  projection  lens, 
film  aperture,  condenser,  and  light  source  {arc).  With  the  arc  crater  at  B,  the  full  aper- 
ture of  the  projection  lens  is  used  as  indicated  by  the  full  lines.  With  arc  at  A  or  at  C, 
only  a  part  of  the  aperture  of  the  projection  lens  is  used  as  indicated  by  the  broken  lines. 


the  free  aperture  of  the  projection  lens.  In 
studying  the  effect  of  lens  aperture  on 
illumination  it  is  very  helpful  to  make  use 
of  the  principle  of  the  reversibility  of  a 
light  path.  In  any  optical  system  object 
and  image  are  interchangeable,  so  that  in 
a  projector,  if  the  film  is  focused  on  the 
screen,  the  screen  is  just  as  accurately 
focused  on  the  film.  This  can  easily  be 
tested  by  holding  a  lamp  at  the  screen  and 
observing  that  an  image  of  it  will  be 
formed  on  a  piece  of  film  in  the  projector 
aperture. 

Suppose,  therefore,  we  assume  the  screen 
to  be  self-luminous,  and  think  about  the 
performance  of  the  optical  system  in  a 
direction  opposite  to  our  usual  custom. 
From  each  point  of  the  screen,  light  is 
emitted  in  all  directions,  as  indicated  in 
Figure  1.  The  amount  of  light  a  projec- 
tion lens  at  B  can  pick  up  depends  on  its 
diameter.    The  brightness  of  the  image  A' 


lens  and  is  also  absorbed  by  the  glass.  The 
amount  of  light  actually  concentrated  in 
the  image  A'  is  therefore  equal  to  the  light 
collected  by  the  lens  less  the  light  lost  in 
transmission  through  the  lens. 

We  have  now  introduced  in  elementary 
form  all  the  essential  factors  controlling 
the  illumination  of  the  screen  picture;  viz., 
(1)  size  of  picture,  (2)  aperture  of  opti- 
cal system,  (3)  brightness  of  light  source, 
and  (4)  losses  in  the  system.  You  may 
not  recognize  them  fully  from  the  preced- 
ing paragraph,  but  we  will  try  now  to  get 
a  little  closer  to  actual  projection  systems. 

Of  the  four  factors  governing  the  illumi- 
nation of  the  screen  image  we  have  said  all 
we  shall  say  about  size  of  picture,  the  first 
factor,  and  concerning  the  fourth,  losses  in 
the  system,  there  is  little  that  can  be  said 
with  profit.  They  are  unavoidable,  but 
clean  optical  elements  reduce  these  losses  to 
a  minimum.     The  two  factors  remaining 


SCREEN 


LENS  APERTURE 


MIRROR 


Figure  3. — Same  as  Figure  2,  with  the  exception  that  a  reflector  is  used  instead  of  a 

condenser. 


of  the  area  A,  would  depend  on  the  amount 
of  light  the  lens  can  pick  up  and  concen- 
trate in  the  image,  and  this  is  strictly 
limited  by  the  diameter  of  the  lens.  Nothing 
we  can  do  to  the  lens  can  exceed  this  limit, 
but  if  for  any  reason  we  do  not  use  all  of 
the  lens,  we  fall  short  of  the  limit.  Such 
a  case  would  arise  if  we  put  a  stop  in  front 
of  the  lens  with  an  aperture  smaller  than 
the  aperture  of  the  lens,  and  as  we  shall  see 
presently,  it  can  also  occur  if  the  combina- 
tion of  illuminant  (arc  or  incandescent 
lamp)  and  light  collecting  element  (con- 
denser or  mirror)  are  not  properly  designed 
and  adjusted.  - 

Referring  again  to  Figure  1,  there  is  one 
other  factor  governing  the  amount  of  light 
collected  by  lens  B.  That  is  the  brightness 
of  A  or,  in  other  words,  the  amount  of 
light  given  off  by  A.  The  brighter  A  is, 
the  more  light  is  contained  within  the  cone 
intercepted  by  B.  Assuming  no  losses  oi 
light  in  the  lens,  the  bfightrtes  of  the  image 
A'  would  depend  only  on  the  light  col- 
lected by  the  lens,  but  unfortunately  light 
is  lost  by  reflection  at  each  surface  of  the 


are  (2)  the  aperture  of  the  optical  system, 
and  (3)  the  brightness  of  the  light  source. 
Of  these,  the  effect  of  the  latter  is  not  diffi- 
cult to  comprehend  since  it  is  parallel  to  so 
many  experiences  of  daily  life.  For  example, 
the  amount  of  light  falling  on  a  surface 
exposed  to  the  light  of  the  sun  would  be 
10,000  times  as  much  as  would  fall  on  the 
surface  when  exposed  to  a  candle  flame  at 
a  distance  of  one  foot.  At  a  distance  of  a 
foot  a  candle  flame  appears  much  larger 
than  the  sun,  hence  the  difference  is  due  to 
the  difference  in  brightness  between  the  sun 
and  the  candle. 

It  is  with  respect  to  (2)  that  practically 
all  of  the  confusion  occurs  in  writing,  talk- 
ing and  thinking  about  this  subject. 

Let  us  continue  our  investigation,  still 
imagining  the  light  to  proceed  from  the 
screen  to  the  projector.  In  Figure  2,  we 
have  added  a  condenser  system  to  the  ele- 
ments shown  in  Figure  1.  In  Figure  2, 
the  full  lines  outline  a  beam  of  light 
imagined  proceeding  from  the  screen  to  the 
lens.  It  is  brought  to  a  focus  at  or  near 
the  center  of  the  projector  aperture,  and 


8000 

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ciency in  a  theatre,  Syncrofilm  will  charm 
the  audience  with  pure,  natural  highs  as 
well  as  full,  true  lows. 

More  light  is  the  secret  of  Syncrofilm's 
extraordinary  performance.  Four  times  as 
much  light  as  usual  is  thrown  through  the 
sound  track  by  Syncrofilm.  Every  slight 
shading  of  either  line  or  density  recording 
is  cast  distinctly  on  the  photo-electric  cell. 
Only  Syncrofilm  does  this. 

That  perfect  reproduction  is  what  brings 
patrons  back.  They  get  real  enjoyment 
from  voices  that  express  the  emotions  the 
actors  are  registering.  They  see  musicians 
and  hear  real  music.  When  a  toast  is 
drunk  they  hear  glasses  clinking,  not  anvils 
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Imagine  Yourself 
a  Patron  —  and 
the  Patron  as 
Manager. 

Who  would  you  blame  for  the 
dark  screen,  the  faulty  projec- 
tion? That's  right!  The  man- 
ager. He  should  see  to  it 
that  the  equipment  is  perfect — 
adequate — that  the  show  goes 
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Union  City    Representatives  in  All  Principal  Cities  Indiana 


26 


Better  Theatres  Section 


June  4, 1932 


PROJECTION  LAMPS 

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INC. 


from  that  point  diverges  until  its  falls  on 
the  condenser.  The  converging  effect  of 
the  condenser  brings  the  beam  to  a  focus 
again  at  B.  By  the  principle  of  reversi- 
bility stated  above,  a  light  source  at  B 
would  therefore  be  imaged  by  the  con- 
denser near  the  center  of  the  film,  and 
again  by  the  projection  lens  at  the  screen. 


light  source  after  passing  through  the  con- 
denser, no  ray  can  be  found  which,  arising 
in  that  light  source  and  passing  through 
the  condenser,  will  follow  that  precise  path, 
which  takes  it  through  the  center  of  the 
him  aperture  and  the  edge  of  the  lens. 
This  is  an  important  point,  because  unless 
you  are  completely  satisfied  that  it  is  true, 


/- 

k 

SCREEN 


LENS  APERTURE 


CONDENSER 


LIGHT 
SOURCE 


Figure  4. —  To  the  detail  shown  in  Figure  2,  has  been  added  a  beam  of  light  representing 
the  imagery  of  a  point  at  the  edge  of  the  screen  picture.  This  is  represented  by  the  full 
lines.  The  beam  concerned  in  imaging  the  center  of  the  picture  is  shown  in  broken 
lines.  For  maximum  illumination  both  condenser  and  light  source  must  be  large  enough 
to  intercept  the  full  width  of  both  beams,  taken  here  as  proceeding  from  the  screen^ 
towards  the  lens.    See  Figure  6  for  actual  conditions. 


And  it  is  to  be  noted  that  a  very  small 
source  of  light  at  B  suffices  to  fill  the  whole 
aperture  of  the  projection  lens  with  light. 
Let  us  assume,  however,  that  the  light 
source  is  as  large  as  the  short  vertical  line 
at  B  and  that  it  be  moved  forward  towards 
the  condenser  to  a  position  A.  At  this 
position  of  the  source  the  full  aperture  of 
the  lens  cannot  be  filled  with  light  but  only 
so  much  as:  is  indicated  by  the  broken  lines. 
The  same  will  be  true  if  the  light  source 
is  moved  back  to  the  position  C.  In  order 
that  the  full  aperture  of  the  lens  be  filled 
with  light  with  a  light  source  at  A  or  67, 
it  is  necessary  that  it  be  as  large  as  the 
cross-section  of  the  full  beam  of  light  at 
those  places. 

it  may  be  objected  that 
the  light  given  off  by  a  light  source  at  A 
is  not  confined  within  the  space  between 


not  because  someone  says  it  is,  but  because 
your  own  reason  tells  you  it  must  be  true, 
you  will  not  acquire  by  reading  this  article 
any  comprehension  of  the  theory  of  illumi- 
nation sufficiently  thorough  to  be  of  much 
value.  Conviction  as  to  the  truthfulness 
of  the  above  statement  involves  only  belief, 
( 1 )  that  light  travels  only  in  straight  lines 
in  unobstructed  space,  such  as  that  between 
the  lens  and  the  condenser,  easy  to  believe 
because  confirmed  by  so  many  evidences  in 
daily  life;  and  (2)  that  when  a  ray  of  light 
such  as  one  of  the  full  lines  in  Figure  2, 
strikes  any  ordinary  optical  element — lens, 
mirror  or  prism — there  is  only  one  possible 
path  that  it  can  take  through  that  element 
and  beyond  it.  The  second  of  these  is  not 
so  readily  confirmed  through  observations 
in  every  day  life,  but  can  be  proved  by 
simple  experiments. 

Figure  2  deals  only  with  the  question  of 


SCREEN 


LENS 


MIRROR 


Figure  5. — Same  as  Figure  4,  except  that  a  reflector  is  used  instead  of  a  condenser 


the  broken  lines,  and  it  may  appear  that 
light  leaving  the  source  outside  the  broken 
lines  would  find  its  way  to  the  object  point 
on  the  film  and  thence  to  the  lens  to  fill  up 
the  region  between  the  full  and  broken 
lines.  It  is  true  that  light  is  given  off  in 
all  directions  by  a  light  source  at  A,  but  it 
is  nevertheless  impossible  to  make  use  of  it. 
Here  is  where  the  reversibility  principle  is 
particularly  helpful.  If  the  ray  of  light 
which  proceeds  from  the  edge  of  the  objec- 
tive to  the  center  of  the  film  aperture  and 
thence  to  the  condenser  does  not  strike  the 


illuminating  the  center  of  the  picture. 
Illumination  of  the  margin  of  the  field  is 
another  matter.  It  will  be  taken  up  pres- 
ently, but  before  leaving  this  point  one  or 
two  important  conclusions  should  be 
emphasized.  ( 1 )  A  shift  of  the  light 
source  back  and  forth  along  the  optical  axis 
will  reduce  illumination  at  the  center  of 
the  picture  just  as  soon  as  it  has  been 
moved  to  a  point  where  it  is  smaller  than 
the  diameter  of  the  beam  of  light  required 
to  fill  the  aperture  of  the  projection  lens. 
(2)  A  condenser  (or  mirror)  whose  di- 


June  4, 1932 


Motion  Picture  Herald 


27 


HIGH  INTENSITY 
REFLECTOR  ARC 


Don't  Make  a 
Mistake! 


LOW  AMPERAGE 
REFLECTOR  ARC 


ECONOMY! 

The  cost  of  Peerless  Projection  is  no  more 
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28 


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Acoustic  Analysis 

Send  me  a  plan  or  sketch  of 
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out cost  to  you  I  will  exam- 
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Acoustician 
11  W.  42d  St.,  New  York,  N.  Y. 


Better  Theatres  Section 

ameter  is  too  small,  or  an  arc  too  close  or 
too  far  from  the  condenser,  has  the  effect 
of  reducing  the  effective  aperture  of  the 
objective  just  as  certainly  as  a  physical  stop 
put  in  front  of  the  lens.  (3)  If  a  projec- 
tion system  meets  the  conditions  of  Figure 
2,  increase  in  illumination  at  the  center  of 
the  picture  can  not  be  secured  except  by 
(a)  increasing  the  brightness  of  the  source, 


June  4,1932 

The  assumption  of  a  moment  ago,  how- 
ever, is  not  justified,  for  with  the  light 
sources  available  it  is  impossible  to  accom- 
plish the  ideal  conditions  shown  in  Figures 
4  and  5,  for  it  is  impossible  to  make  con- 
densers, and  impractical  to  make  reflectors, 
large  enough.  The  real  state  of  affairs  is 
about  as  shown  in  Figure  6,  wherein  is 
represented  not  the  average,  but  the  best 


SCREEN 


LENS  APERTURE 


CONDENSER 


LIGHT 
SOURCE 


Figure  6. — Actual  conditions  in  the  best  condenser  system.  When  adjusted  for  best  illumi- 
nation on  the  screen,  the  light  source  is  not  quite  large  enough  to  fill  the  projection  lens 
ivith  the  beam  imaging  the  center  of  the  picture  {broken  lines)  and  the  condenser  is  not 
large  enough  to  transmit  a  full  beam  to  the  edge  of  the  picture  (full  lines).  See  Figure  4 
for  the  ideal  condition.    A  similar  condition  exists  for  reflector  arcs. 


or  (b)  using  a  projection  lens  of  large 
aperture  and  a  new  illuminating  system 
competent  to  fill  the  aperture  of  the  new 
objective. 

so  much  for  the  center 
of  the  picture.  Turning  to  Figure  4,  it 
will  be  found  that,  in  addition  to  the  detail 
shown  in  Figure  2,  a  beam  of  light  has 
been  added  coming  from  a  point  at  the 
margin  of  the  screen.  If  we  will  have 
maximum  illumination  at  the  margin  of 
the  screen,  the  full  aperture  of  the  projec- 
tion lens  must  be  utilized  here  as  well  as 
for  the  center  of  the  picture.  To  satisfy 
this  condition  it  is  necessary,  as  before,  that 
the  condenser  or  mirror,  and  the  light 
source,  be  large  enough  to  intercept  the 
entire  cone  of  light.  Assuming  for  the 
moment  that  there  will  be  no  trouble  en- 
countered in  meeting  these  conditions,  it 


conditions  attainable  at  the  present  time 
with  a  condenser.  The  condenser  is  large 
enough  so  that  with  an  appropriate  adjust- 
ment of  the  position  of  the  arc  the  projec- 
tion lens  would  be  fully  utilized  for  the 
center  of  the  picture,  but  this  setting  would 
involve  a  loss  of  light  at  the  margin  of  the 
picture,  due  to  the  fact  that  the  light 
source  is  not  large  enough.  The  arc  is, 
therefore,  usually  advanced  a  little  towards 
the  condenser  in  the  interest  of  more  even 
illumination. 

This  advance  is  shown  in  the  figure  to 
have  been  carried  to  the  point  where  the 
crater  of  the  arc  is  not  quite  large  enough 
to  permit  the  aperture  of  the  projection  lens 
to  be  filled  with  light  in  imaging  the  center 
of  the  field,  but  it  is  very  nearly  filled  with 
an  arc  in  the  adjustment  shown.  The 
condenser  is  not  large  enough,  however,  to 
transmit  the  complete  oblique  cone  of  light, 


 7~r~---~^ 

s  1 

— "  1 

NT* 

\  \  B 

  X 

SCREEN 


LENS  APERTURE 


CONDENSER 


LIGHT 
SOURCE 


Figure  7. — "Pick-up  angle,"  angle  ABC,  larger  than  necessary.    Only  the  light  ivithin 
the  area  bounded  by  the  full  lines  can  be  transmitted  by  the  lens. 


should  be  pointed  out  that  it  is  impossible 
to  get  as  much  light  at  the  edge  of  the  pic- 
ture as  at  the  center,  if  the  lens  is  fully 
utilized  for  the  center  of  the  picture.  This 
is  due  to  the  fact  that  the  area  of  the 
lens  actually  appears  smaller  when  viewed 
from  the  edge  of  the  picture  than  from  the 
center.  To  study  this  effect,  hold  a  pro- 
jection lens  at  arm's  length  and  rotate  it 
about  a  vertical  axis  while  you  look  at  the 
aperture  of  the  front  lens.  The  vertical 
diameter  remains  unchanged,  but  the  hori- 
zontal diameter  constantly  decreases  as  you 
rotate  it. 


therefore  the  illumination  on  the  screen  at 
best  can  not  be  even  over  the  whole  picture. 
Some  reduction  of  brightness  at  the  margin 
is  tolerable,  however,  and  even  with  an 
empty  film  aperture,  very  considerable  de- 
creases in  illumination  from  center  to  edge 
will  be  imperceptible  to  the  eye  if  the 
transition  is  not  abrupt. 

When  we  say  it  is  impossible  to  make 
condensers  large  enough,  the  reasons  will 
be  perfectly  obvious  to  lens  designers,  but 
they  may  not  be  so  obvious  to  others.  The 
effect  of  the  condenser  is  derived  from  the 
curved  surfaces — the  more  strongly  curved 


June  4, 1932 


Motion  Picture  Herald 


29 


the  surfaces  are,  the  more  powerful  the 
condenser.  The  conditions  to  be  met  by 
the  designer  determine  the  curvatures  of 
the  surfaces,  and  the  curvatures  of  the  sur- 
faces determine  the  maximum  diameter,  as 
anyone  can  prove  by  a  few '  minutes 
experimentation  with  a  draughtsman's 
compass. 

we  have  now  thought 
our  way  through  the  basic  theory  of  illumi- 
nation of  a  motion  picture  image.  The 
two  most  important  factors  are  the  aper- 
ture of  the  projection  lens,  and  the  bright- 
ness of  the  light  source.  The  next  most 
important  are  the  size  of  the  condenser  or 
mirror,  and  the  size  of  the  light  source. 
Maximum  illumination  at  the  center  of  the 
field  can  be  easily  secured.  Illumination  at 
the  margin  equal  to  that  at  the  center  is 
practically  impossible  to  produce.  The 
method  of  looking  at  the  problem  employed 
above  is  by  no  means  the  only  method 
available,  but  it  is  the  writer's  belief  that 
it  offers  by  far  the  easiest  route  to  follow 
to  a  satisfactory  comprehension  of  what 
goes  on  in  a  projection  system. 

This  method  of  viewing  the  subject 
enables  one  who  comprehends  it  thoroughly 
to  dispose  very  readily  of  several  trouble- 
some questions  without  falling  into  the 
errors  so  frequently  encountered.  One  such 
is  the  question  of  the  light  spilled  on  the 
cooling  plate.  There  is  an  almost  universal 
belief  that  any  light  falling  on  cooling  plate 
outside  the  area  of  the  film  aperture  repre- 
sents a  loss  of  such  a  nature  that  a  better 


designed  condenser  or  mirror  could  convert 
it  into  useful  light.  This  is  based  on  the 
incorrect  idea  that  all  light  that  can  be  got 
through  the  aperture  must  necessarily  con- 
tribute to  the  brightness  of  the  picture  on 
the  screen.  As  a  matter  of  fact,  any  light 
getting  through  the  projector  aperture  is 
useless  unless  its  direction  is  such  that  it 
also  can  get  through  the  projection  lens.  If 
the  illuminating  device  is  theoretically  per- 
fect there  will  be  still  light  spilled  around 
the  film  aperture,  whether  much  or  little 
(depending  on  size  of  source)  and  whether 
it  is  a  reflector  or  a  condenser  type  lamp, 
but  whether  it  be  much  or  little,  nothing 
can  be  done  to  make  it  useful.  Inasmuch 
as  we  are  assuming  a  theoretically  perfect 
illuminating  system,  the  latter  must  be 
delivering  to  the  objective  every  possible 
ray  of  light  that  the  latter  can  combine 
into  an  image  on  the  screen.  If  any  of  the 
spilled  light  is  to  be  manipulated  in  any 
way  so  as  to  reach  the  screen,  its  path  (at 
least  after  getting  through  the  film  gate) 
must  coincide  absolutely  with  the  path  of 
some  of  the  rays  of  light  already  there.  If 
this  coincidence  occurs  for  part  of  a  path, 
however,  it  must  occur  for  the  whole  path 
from  light  source  to  screen,  therefore  the 
plan  of  making  use  of  the  spilled  light 
reduces  to  an  absurdity. 

for  a  second  problem, 
consider  the  angle  of  "pick-up"  of  the  con- 
denser or  mirror.  Referring  to  Figure  7, 
the  angle  bounded  by  the  broken  lines  join- 
ing the  light  source  to  the  edge  of  the 


condenser  is  the  pick-up  angle.  This  beam 
of  light  is  converged  by  the  condenser  to 
the  center  of  the  film  aperture  and  from 
that  point  diverges  towards  the  projection 
lens.  It  is  easy  to  see  that  the  angle  of  the 
cone  of  light  is  too  large  for  the  projection 
lens.  The  greatest  pick-up  angle  the  pro- 
jection lens  can  transmit  is  that  contained 
between  the  full  lines  joining  the  condenser 
and  the  light  source.  As  a  matter  of  fact, 
you  will  not  find  such  a  case  in  practice  as 
is  depicted  in  Figure  7.  That,  however, 
does  not  eliminate  the  desirability  of  under- 
standing the  relation  between  pick-up  angle 
and  illumination,  and  that  increasing  this 
angle  will  not  increase  illumination  after 
it  reaches  a  value  determined  by  the  aper- 
ture of  the  projection  lens. 

One  factor  about  which  we  have  said 
but  little  up  to  this  point  is  the  size  of  the 
light  source.  Turning  again  to  Figures  4 
or  5,  it  is  evident  that  if  the  light  source 
were  smaller,  the  beam  of  light  coming 
from  a  point  at  the  margin  of  the  field 
could  not  strike  the  arc.  Reversing  the 
direction  of  the  light  and  considering  an 
actual  projection  system,  no  light  from  the 
arc  under  these  conditions  could  reach  the 
edge  of  the  picture.  If,  on  the  other  hand, 
the  light  source  were  larger,  it  could 
accomplish  no  useful  purpose.  It  would 
consume  more  current  without  benefit. 

If  you  can  apply  the  principles  outlined 
above  so  as  to  demonstrate  the  truth  of  the 
last  statement,  you  have  acquired  a  work- 
able comprehension  of  the  theory  of  motion 
picture  illumination. 


The  new  B&L»  Condenser  System  (shown  at  the  left)  used 
with  the  Super  Cinephor  delivers  approximately  50%  more 
light  to  the  screen  than  existing'  condensers.     That  means  50% 
more  brilliance — a  50%  better  show. 

It's  Part  of  Your  Job 

EVER  figure  just  how  big  a  part  of  your  job  the  lens  on 
your  projection  machine  is?  Ever  figure  that  the  best 
projection  outfit  ever  made  needs  a  Super  Cinephor  to  put  the 
show  on  the  sheet  in  a  way  that  makes  you  proud  you're  in 
the  booth? 

Plenty  depends  on  that  lens.  The  house  has  got  to  be 
pleased,  and  only  clear,  sharp,  brilliant  screen  images  can 
please  'em  completely.  The  show,  the  management,  YOUR 
job  depends  on  the  way  the  show  goes  on  that  screen. 

Get  Super  Cinephors  into  service  to  protect  your  job,  profit 
the  boss,  and  please  the  house  .  .  .  day  in,  day  out,  and 
every  night. 

Ask  your  National  Theatre  Supply  man  about  Super  Cinephors  or 
send  the  coupon  for  complete  details. 

(Interesting  Note:  The  glass  in  Super  Cinephors  is 
all  made  in  our  own  glass  plant.  There  is  positively 
no  imported  or  purchased  glass  in  Super  Cinephors.) 

BAUSCH  &  LOMB  OPTICAL  COMPANY 

679  ST.  PAUL  STREET  ROCHESTER,  NEW  YORK 


30 


Better  Theatres  Section 


June  4,  1932 


F.  H.  RICHARDSON'S  COMMENT 

AND  ANSWERS  TO  INQUIRIES 

ANSWERING  A  PARADOX 
IN  SCREEN  ILLUMINATION 


there  IS  one  question 
which  has  been  puzzling  for  many  years. 
It  has  been  explained  many  times  by  capa- 
ble men,  but  never,  so  far  as  I  know,  with 
the  comprehensiveness  and  clarity  that 
seemed  to  me  possible.  The  question  is 
this: 

Knowing  the  inverse  square  action  as 
pertains  to  light  action — that  intensity  of 
illumination  decreases  inversely  with  the 
square  of  the  distance — many  are  unable 
to  understand  why  the  screen  should  look 
just  as  bright  at  50  feet,  for  example,  as 
it  did  at  100  feet.  Recently  this  question 
was  again  brought  into  prominence  by 
screen  illumination  measurements  I  have 
been  assisting  in  making.  Finally  I  wrote 
the  Eastman  Kodak  Company,  asking  if 


Mr.  Jones  went  to  considerable  trouble. 
He  even  made  a  drawing,  which  I  show 
you  herewith.  The  explanation  will  take 
up  a  lot  of  space,  but  it  is  well  worth  it. 
I  shall  quote  Mr.  Jones'  letter  almost  in 
full. 

"In  the  attached  sketch  I  have  shown 
the  arrangement  which  I  consider  the  most 
probable  one  used  in  making  these  measure- 
ments— that  is,  with  the  test  surface  of 
your  illuminometer  facing  the  screen.  In 
the  first  row  of  figures  are  your  observed 
values.  In  the  second  row  are  the  com- 
puted values,  based  on  the  inverse  square 
law,  assuming  an  illumination  of  0.10 
foot-candles  at  a  distance  of  60  feet.  Of 
course,  the  observed  and  computed  values 
do  not  agree.    In  fact,  we  would  not  ex- 


POSITIONS   OF  ILUUMINOMETER. 

/  i         (a)  \ 


-18- 
■4o'- 

.60- 


a  10  f.c. 

O./OFC. 


0.20  FC 
O.I5  FC 

a- 


O80FC 
O  IOFC 


EM 


AT  30'  M=5Z5 
AT  .60'    M  =  JL — 

7  20 


■30- 
-60' 


IMAGE   AREA  I 

'A 


Arrangement  for  measuring  screen  illumination 


the  matter  could  not  somehow  be  set  forth 
in  understandable  form. 

In  due  time  a  letter  was  received  from 
Dr.  L.  A.  Jones  of  the  physics  research 
department,  which  makes  the  matter  quite 
clear  and  understandable.  (Just  why  no 
one  in  all  these  years  has  been  able  to  set 
it  forth  as  understandably,  I  do  not  know.) 


pect  them  to  agree.  If  they  did,  there 
would  certainly  be  something  wrong.  The 
inverse  square  law  holds  only  to  the  ex- 
tent that  the  distance  from  the  point  at 
which  the  illumination  is  measured,  is  great 
as  compared  to  the  maximum  dimensions  of 
the  effective  light  source.  In  this  particu- 
lar case,  the  effective  light  source  is  the 


motion  picture  screen,  and  while  you  do 
not  state  specifically  how  large  the  particu- 
lar screen  was,  it  seems  that  a  reasonable 
assumption  would  be  20  feet  wide  by  15 
feet  high,  the  diagonal  of  which  is  26  feet, 
and  this  is  the  maximum  lateral  extension 
of  the  effective  light  source. 

"In  order  that  the  inverse  square  law 
may  hold  to  within  less  than  1%  error, 
the  minimum  distance  at  which  measure- 
ments are  made  must  be  at  least  ten  times 
as  great  as  the  maximum  extension  of  the 
light  source  in  a  direction  perpendicular  to 
the  axis  of  the  measurement.  In  other 
words,  you  could  not  expect  the  inverse 
square  law  to  hold,  within  less  than  1% 
error,  for  distances  less  than  260  feet.  It 
is  possible  to  compute,  for  any  point  in 
space,  the  illumination  resulting  from  an 
extended  source.  The  equation  is  some- 
what complicated,  and  since  you  state  speci- 
fically that  you  do  not  want  a  technical 
treatment  of  the  subject,  I  will  not  bore 
you  with  this  formula.  The  measurements, 
however,  as  actually  made  by  you  are  not 
inconsistent  with  what  we  would  expect 
under  such  conditions. 

"While  you  do  not  state  specifically  in 
your  letter,  I  am  rather  inclined  to  think 
your  bewilderment  is  due  to  the  fact  that 
you  obtain  very  widely  different  values  of 
illumination  as  measured  at  various  points 
from  the  screen,  while  remembering  at  the 
same  time  the  statement  which  is  frequent- 
ly made,  and  which  is  perfectly  true — that 
the  brightness  of  a  reflecting  or  emitting 
surface  is  independent  of  the  distance  at 
which  this  surface  is  viewed  by  the  human 
eye.  As  I  say,  this  last  statement  is  per- 
fectly true.  It  relates  to  the  brightness 
of  the  retinal  image,  and  not  to  the  illum- 
ination of  a  surface  at  various  distances 
from  a  reflecting  or  emitting  surface. 

"In  the  lower  part  of  the  figure  I  have 
tried  to  illustrate  the  condition  which  ex- 
ists when  an  effective  source,  such  as  an 
illuminated  motion  picture  screen,  is  ob- 
served at  two  different  distances.  The  di- 
ameter of  the  pupil  of  the  observer's  eye 
is  designated  as  d,  which  is  the  same  for 
the  two  distances.    As  a  matter  of  fact, 


June  4, 1932 


Motion  Picture  Herald 


31 


there  may  be  a  very  slight  change  in  the 
diameter  of  the  pupil  of  the  observer's  eye, 
depending  upon  conditions  in  the  outer 
regions  of  the  visual  field.  It  is  possible 
that  changes  in  the  makeup  of  the  total 
visual  field  which  occur  when  the  observer 
moves  back  from  30  to  60  feet,  may  change 
the  diameter  of  the  pupil  slightly.  How- 
ever, under  most  conditions  such  change 
does  not  occur,  and  it  is  quite  safe  to  as- 
sume that  the  diameter  of  the  pupil  at  the 
two  distances  indicated  will  be  the  same. 

"Now  the  radiation  or  light  which  goes 
to  form  the  image  of  the  screen  on  the 
retina  must  necessarily  enter  through  the 
pupil  of  the  eye.  In  order  to  compute  the 
brightness  of  the  image,  we  must  know 
how  much  radiation  or  light  enters  the  eye 
and  we  must  also  know  over  what  area  of 
the  retina  this  total  of  radiation  is  dis- 
tributed. 

"Considering  any  small  surface  element 
of  the  screen,  and  assuming  that  within  the 
angle  considered  it  is  either  radiating  or 
reflecting  diffusely,  we  may  apply  the  in- 
verse square  law  in  computing  the  amount 
of  light  entering  the  pupil  from  this  sur- 
face element  and  converging  to  form  the 
image  of  this  surface  element  on  the  retina 
of  the  eye.  If  we  take  the  case  as  illus- 
trated in  the  sketch  (b),  where  the  eye  is 
first  30  feet,  and  then  60  feet  from  the 
screen,  it  is  evident  that  the  amount  of 
radiation  entering  the  pupil  of  the  eye  at 
30  feet  will  be  four  times  as  great  as  that 
entering  a  pupil  of  the  same  diameter  when 
at  a  distance  of  60  feet.  Mathematically 
stated : 

(60/30)2  =  4. 

"The  brightness  of  the  image  on  the 
retina  of  the  eye  depends  not  upon  thee 
radiation  (light)  which  enters  the  pupil, 
but  upon  the  radiation  per  unit  area  of  the 
image  on  the  retina.  Therefore,  in  com- 
puting the  brightness  of  this  image  we  must 
take  into  consideration  not  only  the  total 
amount  of  light  entering  the  pupil,  but  also 
the  size  of  the  image  formed.  The  focal 
length  of  the  lens  of  the  eye  is  approxi- 
mately 25  mm.,  hence  at  30  feet,  which 
expressed  in  inches  is  360,  the  linear  mag- 
nification, M,  will  be  1/360.  Likewise  at 
60  feet,  the  linear  magnification,  M,  will 
be  1/  720.  The  area  magnification  in  which 
tained  by  squaring  the  linear  magnifica- 
tion. Hence  the  image  area  on  the  retina 
of  the  eye  at  30  feet  will  be  four  times 
as  great  as  the  image  area  on  the  retina  of 
the  eye  at  60  feet. 

"We  have  seen  above,  however,  that  the 
amount  of  light  entering  the  pupil  from 
any  surface  element  at  60  feet  is  *4  as 
great  as  that  entering  the  eye  at  30  feet. 
Computing,  then,  the  light  per  unit  area  of 
image  on  the  retina,  we  find  it  is  the  same 
at  30  feet  as  at  60  feet,  hence  the  bright- 
ness of  the  retinal  image  is  independent  of 
the  distance.  This  of  course  is  well  known 
and  has  been  verified  experimentally  be- 
yond any  doubt  whatever. 

"We  find,  therefore,  that  the  brightness 
of  any  self  luminous  or  reflecting  surface, 
as  viewed  by  the  eye,  is  independent  of  the 
distance.  The  illumination  falling  on  a 
plane  at  various  distances  from  a  radiating 
or  reflecting  surface  is,  however,  dependent 


Reduce 

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PHOTOELECTRIC  CELLS 


J  REG.  TRADf  MARK 

Visitrons  are  the  pioneer  photoelectric  cells.  They  played 
a  leading  part  in  the  early  development  of  sound-on-film 
reproduction.  Leaders  then,  leaders  now — the  name 
"Visitron"  signifies  the  highest  quality,  the  latest  triumph 
in  photoelectric  cell  phenomena.  Visitrons  are  depend- 
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Motion  Picture  Industry.  They  meet  or  anticipate 
each  new  demand. 

The  new  National  S  R  A  Carbons  and  Pre-Cratered 
High  Intensity  Carbons  are  recent  improvements 
making  possible  better  projection  and  steadier 
screen  illumination. 

Use  National  Projector  Carbons  in  your  theatre. 
You  will  find  the  steady  brilliance  of  screen  illumi- 
nation pleasing  to  your  audiences  and  a  source  of 
increased  patronage. 

PROJECTOR  CARBONS 

.  .  .  Sold  exclusively  through  distributors  and  dealers.  National 
Carbon  Company  will  gladly  cooperate  with  the  producer,  exhib- 
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NO    MORE     LOOSE  CHAIRS 

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permanently.  Simple  to  use.  Chemical  cement — Sets  in 
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32 


Better  Theatres  Section 


June  4, 1932 


upon  the  distance,  and  for  distances  greater 
than  ten  times  the  maximum  lateral  ex- 
tension of  the  surface,  or  effective  source, 
the  inverse  square  law  is  not  valid,  and  the 
formula  for  computing  the  illumination  un- 
der such  conditions  becomes  quite  com- 
plicated. 

"I  hope  this  discussion  will  make  the 
matter  plain  to  you.  I  realize  that  the 
whole  subject  is  a  little  confusing,  and  I 
find  it  very  difficult  to  express  it  in  lan- 
guage any  simpler  than  I  have  used.  One 
very  important  thing  should  always  be  kept 
in  mind ;  namely,  that  care  should  be  taken 
in  discriminating  between  the  brightness 
of  a  surface  as  viewed  by  an  observer,  and 
the  illumination  at  any  point  in  space  re- 
sulting from  light  radiated  by,  or  reflected 
from,  an  extended  surface." 

I  want  to  compliment  Doctor  Jones 
upon  the  fact  that  he  has  succeeded  ad- 
mirably in  putting  this  highly  technical 
matter  into  language  which,  with  a  little 
study,  should  be  very  clear  to  even  the  lay- 
man. The  explanation  to  my  question  is 
in  the  paragraph  following  the  mathe- 
matical statement,  "( 60/30) 2=4."  It  all 
hinges  on  the  fact  that  the  area  of  the 
image  formed  on  the  retina  of  the  eye  be- 
comes sufficiently  smaller  with  increased 
distance  to  exactly  counterbalance  the  ef- 
fect of  the  inverse  square  law. 

EXHIBITS  OF 
NEW  APPARATUS 

due  to  business  condi- 
tions, the  exhibits  of  new  apparatus  at  the 
Society  of  Motion  Picture  Engineers  con- 
vention was  not  as  large  as  usual.  How- 
ever, it  was  very  interesting. 

The  Eastman  Kodak  Company,  through 
H.  Paul  Kelley,  demonstrated  the  new 
Koda-Color  film  by  projecting  it  with 
their  Kodascope  Model  A  projector.  The 
purpose  of  this  new  film  is  to  provide  the 


amateur  with  a  color  film  which  he  can 
really  get  results  from  without  brilliant 
sunlight,  and  at  the  same  time  secure  for 
him  acceptable  results  in  naturalness  of 
color  in  the  projected  screen  image. 

The  Kodascope  Model  A  projector  is 
unique  in  that  it  contains  new  facilities 
and  a  simplicity  of  control.  A  most  inter- 
esting feature  is  the  possibility  of  absolute 
adjustment  of  all  parts  of  the  optical  sys- 
tem, which  of  course  means  excellence  in 
screen  illumination  results. 

The  controls  are  all  located  on  a  panel 
on  the  working  side  of  the  projector.  They 
consist  of  a  single  directional  control  and 
separate  switches  for  lamp  and  motor.  A 
floor  portable  lamp  is  plugged  into  the 
projector  and  may  be  operated  from  a 
switch  on  the  projector.  Current  for  the 
projector  may  be  taken  from  any  ordinary 
light  socket  or  other  convenient  outlet.  At 
the  bottom  of  the  projector  is  a  large  squir- 
rel cage  fan  which  pumps  air  up  through 
the  lamphouse  and  rheostat.  This  complete 
outfit  is  one  of  the  neatest  in  appearance 
it  has  been  my  privilege  to  examine.  The 
picture  is  quite  steady,  and  the  screen  image 
color  results  were  excellent.  In  fact,  at 
one  point  I  wanted  to  pick  up  and  pet  a 
couple  of  kittens,  they  were  so  astonishingly 
natural.  That  was,  I  believe,  about  the 
best  color  shot  I  have  ever  looked  at. 

James  A.  Murren  had  on  display  what 
is  known  as  the  Murren  Carbon  Econo- 
mizer, a  device  designed  to  enable  the  pro- 
jectionist to  use  up  all  but  about  one  inch 
of  his  carbon  stubs,  whether  they  be  9  mm, 
or  13.6  high  intensity  carbons. 

The  device  is  very  simple,  consisting  of 
a  double-ended  chuck  by  means  of  which 
a  directionally  true  hole  may  be  bored  and 
threaded  in  the  ends  of  carbon  stubs.  These 
stubs  are  then  joined  by  means  of  a 
threaded  copper  plug,  resulting  in  a  per- 
fectly straight  carbon  equal  to  the  length 
of  the  two  stubs  when  they  are  screwed 


together.  It  is  claimed  that  by  this  method 
all  but  about  one  inch  of  the  carbon  stubs 
may  be  used.  The  joining  threaded  cop- 
per is  uninjured  and  may  be  used  a  great 
many  times. 

Westinghouse  had  on  display  two  new 
lamps  of  bi-plane  construction.  They  were 
40-watt,  100-volt;  and  1,000-watt,  115- 
volt  projection  lamps. 

General  Electric  had  a  5,000-watt  lamp 
designed  for  motion  picture  studio  photo- 
graphic work  which  had  a  new  method  of 
construction. 

Seeing  Oscar  Depue's  smiling  counte- 
nance, I  was  glad  to  stop,  shake  hands  and 
say  hello.  He  had  on  display  a  continuous 
one-operation  16  mm.  sound-on-film 
printer.  This  printer  is  really  a  double 
machine,  since  it  not  only  will  print  16- 
mm.  contact  prints,  but  also  the  sound 
prints  only,  or  the  sound  track  and  picture 
simultaneously. 

Across  the  room  was  what  appeared 
to  be  a  cash  register.  Closer  inspection, 
however,  proved  it  to  be  an  automatic  light 
control  put  out  by  the  Oehler  Machine 
Company,  Inc.,  of  New  York  City.  It  is 
a  well-constructed  device  designed  to  con- 
trol brilliances  of  the  motion  picture  printer 
film  light  source.  As  I  have  said,  the  thing 
looks  very  much  like  a  cash  register.  On 
its  front  is  a  bank  of  28  keys,  the  first 
24  of  which  are  numbered  consecutively, 
starting  with  one.  Each  of  these  keys 
represents  a  fixed  light  value.  Together 
with  the  negative  to  be  printed,  the  op- 
erator receives  a  card  upon  which  is  set 
forth  the  correct  light  value  to  use  with 
each  sequence.  For  example,  assure  scene 
No.  1  to  appear  bearing  the  number,  15. 
The  operator  presses  Key  15,  and  the  light 
value  is  automatically  and  correctly  fixed 
for  the  balance  of  that  scene.  If  the  next 
scene  is  marked  5,  he  will  press  Key  5, 
and  so  on  throughout  the  production. 

We  are  having  a  tremendous  amount  of 
projection  trouble  because  of  the  fact  that 
many  of  the  productions  are  printed  too 
densely  to  permit  proper  showing  except  in 
theatres  in  which  the  absolute  maximum  of 
projection  light  is  available.  It  seems  to  me 
this  device  ought  to  help  considerably  in 
the  reduction  of  that  evil.  There  is  an 
arrangement  by  means  of  which  the  oper- 
ator of  this  device  may  quickly  check  up 
on  the  sequence  of  the  light  value.  The 
contacts  of  the  light  controls  are  composed 
of  an  alloy  of  platinum  and  iridium.  They 
are  completely  enclosed  in  order  to  avoid 
possible  contact  troubles. 

The  Blue  Seal  Company  displayed  what 
they  call  a  "Blue  Seal  Treatizor,"  which 
consists  of  a  glass  container  holding  about 
one  pint,  held  by  means  of  a  suitable 
bracket  just  in  front  and  at  half  the  height 
of  the  upper  projector  magazine.  This 
container  is  covered  with  a  suitable  metal 
cover,  in  which  a  means  is  provided  for 
filling,  and  on  which  are  two  "snap-switch" 
valves,  used  to  regulate  the  flow  of  the 
liquid  from  the  container.  Extending  from 
the  bottom  of  the  container  are  three  flexi- 
ble pipes,  two  of  which  lead  to  two  thick 
pads,  which  are  held  in  place  on  either  side 
of  the  film  just  above  the  upper  magazine 
fire  valve  rollers.   The  liquid  contained  in 


PRODUCTS  of  STANDARD  QUALITY 

MANUFACTURED  BY 

A  COMPANY  of  HIGHEST  REPUTATION 


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AND  DRAPERY  HOUSES  THROUGHOUT 
THE  WORLD 


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June  4, 1932 


Motion  Picture  Herald 


33 


the  glass  consists  of  95%  carbon  tetrachlor- 
ide, and  5%  of  a  lubricating  chemical,  the 
name  of  which  is  not  divulged.  The  pur- 
pose of  this  part  of  the  arrangement  is  to 
enable  the  two  aforesaid  pads  to  remove 
oil,  dirt,  etc.,  from  the  film.  This  is  done, 
the  Blue  Seal  people  say,  very  effectively. 
The  third  pipe  extends  down  to,  and  con- 
nects with,  a  special  upper  magazine  sup- 
port containing  the  fire  valve.  Just  in 
front  of  the  fire  valve  there  is  a  carriage, 
so  designed  that  in  event  of  a  film  fire  it 
would  automatically  open  the  aforesaid 
pipe  and  permit  a  stream  of  carbon  tetra- 
chloride to  flow  down,  and  flood  the  fire 
valve  and  projector  mechanism. 

The  Blue  Seal  Company  states  that  the 
film,  when  passing  between  the  two  pads 
at  the  upper  fire  valve,  becomes  lubricated 
with  the  5%  lubricant  alloy  contained  in 
the  carbon  tetrachloride,  so  that  new  film 
may  be  run  through  without  any  deposit  of 
emulsion  upon  the  tension  shoes. 

This  company  also  had  on  display  a 
plano-convex  lens,  five  inches  in  diameter, 
held  in  a  metallic  ring  and  supplied  with 
a  support  by  means  of  which  it  can  be 
fastened  to  the  slide  of  the  observation 
port.  The  lens  may  be  moved,  swung  or 
rocked  within  considerable  latitude.  It  is 
designed  to  give  the  projectionist  a  clear 
view  of  the  screen,  and  do  so  without  in- 
volving appreciable  eye  strain.  I  shall  have 
more  to  say  about  this  after  it  has  been 
thoroughly  tried  out. 

I  also  noticed  a  combination  screw  driver 
and  socket  wrench  which  this  company  is 
putting  out.  It  is  designed  for  use  with 
Hall  &  Connolly  high  intensity  lamps. 

The  Weston  Electrical  Company  had  its 
illumination  meter  on  display.  It  is  in- 
tended for  all  general  lighting  measure- 
ments. It  can  be  adjusted  and  calibrated 
with  reference  to  other  sources  of  light, 
however. 

This  company  also  had  a  sound  servicing 
test  set  on  exhibition.  This  is  intended  for 
use  by  service  engineers  and  technicians  as 
an  aid  in  the  servicing  of  sound  equipment. 
It  is  arranged  to  measure  the  values  and 
currents  and  the  compression  of  vacuum 
amplifying  tubes.  It  is  also  designed  to 
supply  measurements  of  rheostats,  as  well 
as  general  d.c.  and  a.c.  voltage  measure- 
ments. It  contains  a  power  level  meter 
with  its  attenuator,  having  an  overall  range 
of  from  — 24  to  +34  db,  calibrated  for 
measurements  on  500-ohm  impedance.  This 
impedance  of  the  motor  is  maintained 
throughout  its  entire  range  of  5,000  ohms. 
This  power  level  meter  circuit  is  inde- 
pendent of  the  rest  of  the  test  set  equip- 
ment, so  that  it  may  be  used  while  other 
measurements  are  being  made.  A  full  test 
for  the  amplifier  tubes  is  provided,  either 
with  the  tube  in  operation  or  independently 
from  the  amplifier  by  means  of  60-cycle 
alternating  current;  portable  power  level 
and  voltmeter,  which  is  designed  for  all 
kinds  of  power  level  measurements.  These 
are  all  of  the  copper  oxide  rectifier  tube 
type  and  have  a  sensitivity  of  2,667  ohms 
per  volt.  No  attempt  is  made  in  this  meter 
to  maintain  a  constant  impedance.  Instead 
of  this,  the  sensitivity  is  made  sufficiently 
high  so  that  for  all  practical  measurements 


s 


FOLLOW  the  LEADERS 

With  a  Leader 


OEW,  Paramount,  Fox,  Orpheum,  Warner  Bros., 
Stanley  and  a  host  of  other  leaders  from  coast  to 
coast,  as  well  as  many  small  theatres  are  using  Peter 
Clark  stage  equipment.  For  25  years  the  Peter  Clark  or- 
ganization has  pioneered  improvement  upon  improvement 
in  the  design  of  back  stage  equipment  to  meet  new  prob- 
lems. You  can  depend  upon  Peter  Clark  equipment  for 
maximum  efficiency  and  utmost  economy. 

Correspondence  Invited 

PETER  CLARK,  INC. 

"Stage  Equipment  with  a  Reputation" 

542  West  30th  St.,    New  York 


DON'T  GUESS ! 


Mellaphone  Sound -On -Film 

A  sound  head  of  unsurpassed  qual- 
ity. Quickly  installed,  simple  to  op- 
erate.   Quiet  with  precision  accuracy. 


MELLAPHONE'S 
TRIAL  OFFER 

takes  the  risk  out  of  buying  Sound 
Equipment.  Make  the  test  in  your 
own  house  under  your  existing  con- 
dition. Complete  satisfaction  assured. 
Over  2,000  Mellaphone  installations 
the  world  around  delivering  consist- 
ently excellent  results.  Mellaphone 
Quality  sells  today  at  new  low  prices. 

This  is  your  opportunity  to  put  your 
house  on  a  paying  basis.  Write  or 
wire  for  Trial  installation. 


MELLAPHONE  CORP.  ^wToTk 


How  to  Reach  the  Theatre  Market 


A  straight  line  is  still  the  shortest 
distance  between  seller  and  buyer. 
BETTER  THEATRES  is  that  straight 
line  in  the  motion  picture  business. 
Nearly  everyone  with  buying  author- 
ity in  the  field  is  a  reader.  So  are 
those  without  authority  but  with  ad- 
visory influence.  Reach  them  and 
you  have  gone  straight  to  all  of 
your  market. 

BETTER  THEATRES,  407  S. 


Advertising  in  BETTER  THEATRES 
is  the  most  economical  as  well  as  the 
most  direct  route  from  you  to  your 
customer.  With  one  advertisement 
you  reach  the  whole  of  your  market. 
Not  a  prospect  is  missed.  Not  a 
cent  is  wasted. 

Detailed  and  audited  figures  to 
prove  these  statements  will  be  sent 
upon  request.  Address: 

DEARBORN  ST.,  CHICAGO 


34 


Better  Theatres  Section 


June  4, 1932 


no  corrections  for  the  impedance  of  the 
meter  is  necessary.  It  is  calibrated  in  either 
volts  or  decibels.  The  voltage  ranges  are 
\y2,  2,  6,  15,  60,  and  150.  The  decibel 
ranges  are  from  — 18  to  +38,  calibrated 
with  reference  to  a  500-ohm  line,  with 
power  level  equal  to  six  milliwatts. 

This  company  also  had  an  average  il- 
lumination meter,  which  is  composed  of  a 
number  of  photromic  cells  so  arranged  that 
light  from  a  considerable  angle  is  picked 
up  in  motion  picture  studio  sets.  In  con- 
junction with  these  cells  a  switchboard  type 
of  indicating  instrument  is  used,  having  its 
scale  and  pointer  large  enough  to  be  photo- 
graphed on  the  film.  This  provides  a  rec- 
ord of  the  voltage  illumination  used  for 
that  particular  setting. 

The  Neumade  Company  of  New  York 
City,  had  on  display  a  machine  which  con- 
sists of  two  dummies  something  like  re- 
winder  elements,  between  which  is  a  de- 
vice through  which  the  film  passes  in  re- 
winding from  one  reel  to  another.  As  the 
film  goes  through  this  device,  slits  are  cut 
lengthwise  along  its  center.  These  are 
about  one  inch  long  by  1/16  of  an  inch 
wide.  It  is  known  as  a  "film  mutilator" 
and  is  designed  to  prevent  old,  worn  out 
prints  from  having  some  of  the  scenes,  cut 
out  and  resold.  This  company  also  had 
on  display  a  baby  spot  with  a  5-point  color 
wheel,  and  a  very  neat-looking  flood  lamp. 

RCA-Victor  had  its  16-mm.  sound-on- 
film  projector  on  display.  This  has  previ- 
ously been  described.  Western  Electric 
also  displayed  16-mm.  equipment. 


MEETING  PLACE 
PAR  EXCELLENCE 


WASHINGTON,   D.    C.,  OUr 

national  capital  certainly  is  an  outstanding 
convention  city.  In  how  many  cities  in  all 
this  broad  land  could  something  like  200 
delegates  have  a  really  pretty  good  time 
through  four  days  and  nights  of  almost 
continuous  rain,  damp  and  drizzle,  which 
is  exactly  what  happened  at  the  spring 
meeting  of  the  S.M.P.E.  in  May.  The 
rain  started  the  day  before  the  convention, 
and  forgot  to  stop  until  the  night  of  the 
last  day  of  the  meeting! 

That  those  present  were  able  to  enjoy 
life  was  to  a  considerable  degree  due  to 
the  excellence  of  the  meeting  place  itself, 
the  Wardman  Park  Hotel.  This  hostelry 
must  have  been  planned  by  some  architect 
who  had  attended  many  conventions  and 
knew  their  needs.  As  a  convention  meeting 
place  it  is  pretty  nearly  ideal.  Beautiful 
site.  Conveniently  located.  Large,  well 
furnished  rooms.  Good  cuisine.  Huge,  well 
furnished  lobby.  And  in  addition,  a  theatre 
with  a  stage,  projection  room  and  all  things 
necessary. 


WHAT  IS 
A  DECIBEL? 


J.  L.  CRANSETTE  of  New 

Orleans,  La.,  asks,  "Will  you  please  ad- 
vise me  as  to  just  what  percentage  in  in- 


crease or  decrease  one  'decibel'  stands  for?" 

The  term  decibel  is  meant  to  represent 
that  difference  in  sound  volume  or  loud- 
ness which  is  barely  discernible  to  one  of 
normal  hearing.  It  is  a  difference,  ex- 
pressed in  figures,  of  about  12%. 

THE  LIFE  OF 
MAZDA  LAMPS 

from  a  projectionist  in 
Montana  comes  the  following  letter: 

"Dear  Mr.  Richardson:  This  is  my  first 
letter  to  you  with  regard  to  projection 
problems.  I  have  a  set  of  the  Bluebooks, 
which  I  find  to  be  very  good  and  useful, 
but  I  am  unable  to  get  from  them  the 
answer  to  what  is  troubling  me  just  now. 

"We  are  using  Mazda  lamps  of  the  900- 
watt,  30-ampere,  28-32-volt  type,  with  cur- 
rent supplied  from  General  Electric  H.D.S. 
constant  current  rectifiers.  Our  projec- 
tion distance  is  72  feet.  We  are  getting 
excellent  results,  but  I  find  the  lamps  do 
not  last  as  long  as  they  should.  I  have 
had  the  ammeters  checked  twice  in  the  past 
few  months.  They  were  found  correct  both 
times. 

"When  one  lamp  is  burning  I  keep  the 
other  on  warming  contact.  What  effect 
has  this  warming  current  on  the  life  of 
the  lamp?  Both  lamps  are  also  kept  on 
the  warming  position  for  about  15  minutes 
before  I  start  our  performance.  I  have 
been  allowing  the  warming  period  as  about 
one  third  when  I  figure  the  life  of  the 


IF  YOU  APPRECIATE 

SUPERIOR   PROJECTION   IT  WILL 
PAY  YOU  TO  KEEP  IN  MIND 


THE  CRISP  WHITE  LIGHT 
THAT  IS  ALWAYS  THERE  WITH 

STRONG  HIGH  INTENSITY 
AUTOMATIC  REFLECTOR  ARC  LAMPS 

In  workmanship — quality  and  intensity  of  light — and  above  all,  in  the  dependa- 
bility which  comes  from  years  of  experience — there  is  about  STRONG  lamps  a 
substantial  difference — a  QUALITY  which  sets  them  apart. 

For  Sale  by  Independent  Supply  Dealers 

£>he  Strong  Electric  Corporation 

t 


Every  Theatre  Needs  These 
as  a  part  of  its  Equipment 

RICHARDSON'S 
MOTION  PICTURE 
HANDBOOKS 


Vols.  1  and  2  -    -    --    --  - 

Vol.  3  (on  sound  only)  -  -  - 
Combination  price  (the  3  volumes) 
Building  Theatre  Patronage 


$  6.20 
$  5.10 
$10.20 
$  5.10 


(By  BARRY  &  SARGENT) 


We  Are  Handling  Them  for  the  Convenience  of  the  Trade 


Motion  Picture  Herald  Bookshop 

1790  Broadway 
New  York,  N.  Y. 


June  4, 1932 


Motion  Picture  Herald 


35 


ALL  COMMUNICATIONS  TO 
F.  H.  RICHARDSON  SHOULD  BE 
ADDRESSED  AS  FOLLOWS: 

F.  H.  Richardson, 
Box  100, 

South  Lyme,  Conn. 


lamp,  but  the  manager  insists  that  it  should 
not  be  taken  into  consideration  at  all.  Will 
you  tell  me  just  how  the  life  of  a  lamp 
may  be  calculated  ?  Once  I  am  certain  on 
that  point,  I  can  be  in  a  better  position 
to  convince  him.  Am  I  right  in  this  warm- 
ing up  matter,  or  is  the  manager?  Due  to 
the  fact  that  we  have  Western  Electric 
equipment,  I  would  like  to  produce  as  good 
results  as  is  possible. 

"During  my  work  as  projectionist  I 
have  never  had  to  turn  a  single  audience 
out.  The  only  interruption  I  have  had  was 
caused  by  a  poor  splice  that  did  not  hold 
and  left  me  with  a  white  screen  for  about 
two  seconds." 

I  do  not  myself  know  of  any  way  to 
calculate  the  life  of  a  lamp,  except  that 
when  the  lamp  is  used  at,  but  not  above, 
its  rated  capacity,  the  manufacturer  him- 
self sets  the  probable  number  of  hours  it 
will  operate.  This  operation  period,  how- 
ever, varies  very  widely.  It  is  cut  down 
very  rapidly  by  even  the  slightest  overload. 

And  now  as  to  your  argument  with  the 
manager.  He  is  to  all  intents  and  pur- 
poses right.  While  theoretically  any  flow 
of  current,  no  matter  how  small,  operates 
to  reduce  the  life  of  the  filament,  still  the 
effect  of  low  currents,  such  as  that  used 
for  warming-up,  is  so  slight  that  it  is  al- 
most entirely  negligible,  and  that  is  what 
you  wanted  to  know. 

One  thing  that  must  be  kept  very  care- 
fully in  mind  by  Mazda  users  is  the  fact 
that  Mazda  lamps  must  not  be  in  any 
degree  overloaded.  Of  course,  if  you  do 
not  carry  them  up  to  the  rate  of  capacity 
you  don't  get  the  light  you  should.  If, 
however,  you  carry  them  in  any  degree 
above  the  rated  capacity,  you  do  not  get 
the  lamp  life  you  should — and  there  you 
are. 

PUBLIC  INTEREST 
IN  PROJECTION 

a  recent  Sunday  issue  of 
the  Daily  Oklahoman  contains  a  very  ex- 
cellent illustrated  article  which  sets  before 
the  people  of  Oklahoma  the  wonders  of 
modern  motion  picture-sound  projection. 
The  article  is,  aside  from  a  too  prolific  use 
of  the  word  "Machine"  and  the  transform- 
ing of  the  projection  room  into  a  "booth," 
so  written  that  it  should  be  of  very  real 
interest  to  the  public.  It  deals  with  the 
projection  rooms  of  the  Midwest  and  the 
Criterion  theatres  of  Oklahoma  City,  three 
of  the  projectionists  of  which  are  H. 
Wortham,  J.  O.  Buckles  and  A.  C.  Brown. 
John  Schoppel  is  manager  of  one  of  these 
theatres,  though  the  article  does  not  say 
which  one. 

It  is  indeed  interesting  to  know  that 
projection  has  climbed  up  the  ladder  of 
fame   sufficiently   to   convince  newspaper 


IJORK. 

S^fes 


BUILD  BURGLAR 
PROTECTION  into 

YOUR  TICKET  OFFICE 

'TpHE  installation  of  a  YORK  Round  Door 
Chest  is  so  easy  and  economical  that  you 
cannot  afford  to  be  without  this  protection  for 
your  cash  receipts.  Anchored  in  a  block  of  solid 
concrete,  this  sturdy  little  safe  defies  all  menace 
of  fire  and  theft.  It  cannot  be  removed  from  the 
building  or  attacked  at  any  point  except  the 
heavy  door.  And  that  will  stop  any  burglar. 

When  desired,  the  YORK  Chest  is  also  pro- 
vided with  the  "Hold-up  Partition"  as  illustrated. 
Provided  with  a  slot  for  the  insertion  of  money, 
this  inner  door  may  be  kept  closed  and  offers  a 
disconcerting  obstruction  to  bandits  who  at- 
tempt raids  during  business  hours.  The  saving 
in  burglary  insurance  alone  will  pay  for 
a  YORK  Chest  in  a  reasonable  length 
of  time. 

Let  us  show  you  why  so  many  com- 
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ed them.  Write  for  illustrated  folder. 


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YORK,  PENNSyLVANIA 


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Motion  Picture  Patents  My  Specialty 

PATENTS 

William  N.  Moore 

Patent  Attorney 

Loan  and  Trust  Building 
Washington,  D.  C. 

The  first  important  step  is  to 
learn  whether  you  can  obtain  a 
patent.  Please  send  sketch  of  your 
invention  with  $10,  and  I  will 
examine  the  pertinent  U.  S.  patents 
and  inform  you  whether  you  are 
entitled  to  a  patent,  the  cost  and 
manner  of  procedure.  Personal 
attention.    Established  35  years. 

Copyright  your  play  $5.00 
Trade- Mark  your  goods  or  titles  $30.00 


36 

editors  that  a  description  of  its  methods 
and  equipment  is  worth  fully  one  quarter 
of  a  page  in  a  single  issue.  However,  I 
note  that  Oklahoma  newspaper  editors 
have  not  arrived  at  the  point  of  dignifying 
the  men  engaged  in  motion  picture-sound 
projection  by  their  correct  title.    In  the 


Better  Theatres  Section 

article  in  question  it  is  regrettable  to  note 
that  they  are  still  described  as  "machine 
operators." 

Many  motion  picture-sound  projection- 
ists now  regard  it  as  in  the  nature  of  an 
affront  to  be  termed  "machine  operator," 
for  which  they  cannot  much  be  blamed. 


BRIGHT  PICTURES  PAY 

Bright,  sharp  pictures  pay.  You  can't  get  them  -from  a 
dull  screen.  Resurface  your  screen.  Then  see  attendance 
pick  up.  Watch  profits  rise.  Over  three  hundred  theatres 
have  proved  that  bright  pictures  pay.    They  used  the 

SCHACHT  PROCESS 
SCREEN  RESURFACING 


SCHACHT 

2849  SHEFFIELD  AVE. 


Inexpensive,  quick,  suitable  to  any  perforated  screen. 
Costs  far  less  than  a  new  screen.  Actually  makes  old  screen 
into  a  new  one.  Guaranteed  one  year.  Can  be  applied 
anywhere  in  United  States  or  Canada  on  short  notice.  No 
interruption  to  performances.  Is  successful  no  matter  how 
dingy  your  screen  is. 

Give  your  patrons  bright  pictures  and  make  them  come 
oftener.  Bright  pictures  pay.  Name  the  size  and  make  of 
your  screen  for  quotation. 

MOTION  PICTURE  SCREEN  CO. 

 CHICAGO  ILL. 


Stage  Lighting 

SUPPLIES 

verything  needed  by  the  stage  elec- 
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mediums,  carbons,  cables,  pipe  clamps, 
et  cetera.  A  complete  line  of  parts 
and  supplies  is  carried  in  stock  at  all 
times  ready  for  immediate  shipment. 
No  delays.  Reliable  high-quality  prod- 
ucts. Reasonable  prices.  Wire,  mail, 
or  phone  your  orders  for : 


Color  Frames 
Color  Wheels 
Color  Rolls 
Gelatine  Mediums 
Color  Caps 
Lamp  Coloring 
Colorine  Remover 
Lenses 
Spotlights 
Floodlights 


Connectors 
Plugs  for  Pockets 
Lugs,  Solderless 
Stage  Cable 
Resistances 
Reflectors 
Shutters  &  Blinders 
Slide  Carriers 
Music  Stands 
Aisle  Lights 

Write   for   Catalog  A 


Universal  Electric  Stage  Lighting  Co.  inc. 
321  West  ibth  Street 

NEWjVORK,  N,Jt. 


Projecting 
Sound  Pictures 

By  AARON  NADELL 

Film  Reproduction 

Sound-on-disc 

Sound-on-film 

Amplifiers  &  Rectifiers 

Vacuum  Tubes 

Acoustics 

The  Loud  Speaker 

Motors  &  Generators 

Tracing  Trouble 

Recording 

PRICE  (including  postage):  ^2  £Q 

Motion  Picture  Herald 
Bookshop 

1790  Broadway,  NEW  YORK,  N.  Y. 


June  4, 1932 

EQUIPMENT 
AFFAIRS 

General  Equipment 
News  and  Comment 


SUPER-LIGHTING 

•  The    International    Music    Hall  in 
Rockefeller  Center  will  be  equipped 

with  lighting  facilities  that  exceed,  we  are 
told,  anything  ever  used  in  a  theatrical  en- 
terprise, and  one  may  well  believe  it.  The 
lighting  equipment  for  the  entire  theater 
will  consume  3,000  kilowatts — enough  to 
run  about  30,000  radio  sets.  There  will 
be  314  lighting  circuits,  more  than  twice 
as  many  as  there  are  in  the  Chicago  Civic 
Opera  House,  which  at  present  has  the 
record  number  of  circuits.  The  average 
theatre  with  a  stage  has  about  50  circuits, 
and  the  average  motion  picture  house  even 
less.  Control  is  by  the  General  Electric 
thyratron  reactor  method  from  a  console 
in  front  of  the  orchestra. 

STEEL  FLOORING 

•  The  development  of  a  new  steel  floor- 
ing after  long  scientific  investigation 

has  been  announced  by  Mellon  Institute 
of  Industrial  Research,  Pittsburgh,  Pa. 
This  flooring  consists  of  slabs,  24  inches 
wide  and  up,  to  12  feet,  5  inches  in  length 
at  present,  that  are  fabricated  by  preform- 
ing two  steel  sheets  and  subsequently  weld- 
ing them  together  in  the  plane  above  the 
neutral  axis.  A  cross-section  taken  through 
the  width  of  a  completed  unit  shows  four 
keystone-shaped  cells,  all  connected  to- 
gether near  the  neutral  axis.  These  four 
ducts,  which  constitute  each  unit,  are 
spaced  at  six-inch  intervals  and  connect 
directly,  when  installed,  with  the  corre- 
sponding ducts  of  the  adjacent  section  of 
floor  slab.  This  arrangement  is  described 
as  enabling  the  utilization  of  the  new  floor 
not  only  as  an  efficient  load-carrying  mem- 
ber, but  also  as  a  multiple  floor-duct  sys- 
tem for  all  types  of  electrical  lines. 

NEW  OIL  FURNACE 

•  A  new  type  of  oil  burning  furnace, 
utilizing   the   heavy   and   less  costly 

domestic  fuel  oils,  has  been  developed  by 
engineers  of  the  General  Electric  Com- 
pany. This  new  unit  is  completely  assem- 
bled at  the  factory. 

TRAILERS  ON  COOLING 

•  Five  styles  of  cooling  system  trailers 
have  been  produced  by  National  Screen 

Service.  Each  of  these  is  symbolic  of  cool- 
ness and  contains  copy  calling  attention  to 
the  theatre's  cooling  system  and  its  advan- 
tages. These  trailers  are  animated  and 
scored  with  music. 


June  4, 1932  Motion  Picture  Herald  37 

PLANNING  THE  THEATRE 

A    SERVICE    CONDUCTED    BY    PETER     M.    MUISKEN,    A.  I.  A. 


The  Question: 

I  have  noticed  in  Better 
Theatres  plans,  etc.,  on  theatres,  which 
in  most  cases  involve  a  large  expensive 
structure  and  outlay  of  considerable  money. 
Do  you  have  anything  to  offer  in  plans  for 
a  small  town  theatre  seating  about  500  on 
ground  floor,  lot  about  40  feet  wide,  not 
involving  a  great  layout  of  money?  Popu- 
lation 4,000  people. 

If  you  have  something  on  file  of  this,  I 
would  appreciate  very  much  anything  you 
can  forward  to  me  in  this  respect. — L.E.D. 

The  Answer: 

as  we  HAVE  frequently 
stated  before,  we  regret  that  this  depart- 
ment cannot  supply  sketches  or  plans,  as 
the  purpose  of  this  department  is  to  give 
general  advice  in  regard  to  inquiries  only. 
Unfortunately,  theatre  designs  of  small 
seating  capacities  and  low  cost  are  few 
which  have  any  architectural  value  and 
could  be  published  as  establishing  a  stan- 
dard of  good  practical  theatre  building. 

It  is  to  be  regretted  that  when  one 
thinks  about  a  small  theatre,  good  design, 
in  the  majority  of  cases,  is  disregarded,  and 
it  seems  that  all  which  is  required  for  such 
a  theatre  is  four  walls  and  a  roof  at  the 
lowest  cost  possible,  and  in  most  cases  the 
services  of  an  architect  seem  to  be  dismissed 
as  an  extravagance.  Generally,  such  build- 
ings are  left  up  to  the  judgment  of  some 
contractor,  or  to  an  architect  who,  without 
experience  in  theatre  building,  tries  to  de- 
sign just  a  structural  building  void  of  good 
design  and  atmosphere.  As  soon  as  a  pros- 
pective builder  considers  that  it  is  most 
essential  to  employ  a  good  architect  in  plan- 
ning his  theatre  to  get  the  best  results,  the 
sooner  the  standard  of  small  theatres  will 
be  elevated  to  a  higher  plane.  The  same 
happened  with  small  residences,  and  since 
architects  interested  themselves  in  better 
small  houses,  the  results  have  been  astonish- 
ing all  over  the  country.  The  fee  paid  to 
the  architect  is  only  a  small  part  of  the 
building  cost,  and  a  good  architect  can 
save  the  owner  that  amount  over  and  over 
again  by  carefully  studying  his  problem 
and  by  economically  designing  the  building. 

Let  us  take  for  granted  that  a  small 
theatre  such  as  the  one  you  speak  of  has 
four  walls,  a  roof  and  floors  which  when 
plastered  would  be  nothing  else,  in  effect, 
than  a  barn.  To  decorate  such  an  un- 
sightly place  one  generally  applies  orna- 
mental plaster  or  any  other  decorative 
material.  An  architect  will  be  able  to 
design  such  material  architecturally  correct 
and  may  use  less  of  such  material  and 
obtain    satisfactory    results.      Most  all 


NOTE: 

IN  THIS  department 
Better  Theatres  will  be 
glad  to  answer  questions  pertaining 
to  the  preliminary  consideration  in- 
volved in  the  planning  of  a  new  the- 
atre or  in  the  remodeling  of  an  exist- 
ing one.  Only  requests  for  ideas  will 
be  answered,  since  this  department 
cannot  assume  the  practical  functions 
of  an  architect.  All  communications 
intended  for  this  department  should 
be  addressed  to  "Better  Theatres," 
1790  Broadway,  New  York.  They 
will  be  answered  in  this  depart- 
ment. None  will  be  answered  by 
mail.  Although  only  initials  will  be 
used  in  signing  the  questions  pub- 
lished, it  is  a  requirement  that  all 
letters  bear  the  signature  and  address 
of  their  writers.  The  replies  will  be 
prepared  personally  by  Mr.  Hulsken, 
who  is  a  practical  architect  and  a 
member  of  the  American  Institute  of 
Architects. 


theatres  have  marquees  and  attraction 
boards,  and  if  they  are  properly  designed, 
they  may  be  obtained  at  less  than  some  of 
the  stock  material,  and  will  give  an  original 
effect. 

The  material  for  floors  could  not  make 
very  much  difference  in  price  as  there  is  so 
little  of  it,  and  instead  of  just  piling  up 
brick  and  stone  and  calling  it  a  front  eleva- 
tion, it  could  be  carried  out  in  proper 
design  at  no  greater  cost  than  the  first 
method.  The  front  design  should  be  at- 
tractive and  outstanding — it  draws  the 
attention  of  the  public.  It  would  be  con- 
sidered false  economy  not  to  properly 
design  the  projection  room  or  the  installa- 
tion of  the  electric  wiring,  as  they  are  most 
essential  parts  of  the  theatre.  Acoustical 
qualities  should  never  be  neglected.  The 
plumbing  and  heating  requirements  are 
controlled  by  state  codes,  so  by  properly 
designing  them,  the  architect  could  really 
save  the  owner  money. 

There  is  a  large  opportunity  to  design 
small  theatres  correctly  at  a  minimum  cost, 
and  maybe  for  less  than  it  would  cost  for 
a  slapped-together  monstrous  structure 
built  by  any  Tom,  Dick  or  Harry,  and 
such  a  properly  designed  inexpensive  build- 
ing may  compare  very  favorably  with  some 
of  the  more  expensive  schemes  for  motion 
picture  theatres. 

For  your  own  benefit,  let  me  advise  you 
to  consult  a  theatre  architect.  The  results 
obtained  will  not  only  be  worthy  of  your 
own  pride,  but  also  of  your  community. 


The  Question: 

i  have  a  lot  56  feet  wide 
with  an  alley  at  the  rear  only,  and  I  intend 
building  a  theatre  on  these  premises.  I 
know  I  should  have  more  land  for  exits  on 
each  side,  but  I  would  like  to  know 
whether  I  can  plan  the  exits  in  such  a  way 
that  I  could  use  the  entire  56  feet  in  width 
for  theatre,  as  this  would  give  me  27  seats 
in  a  row.  I  am  planning  for  about  800 
seats  on  the  ground  floor,  and  300  in  the 
balcony. 

I  do  not  care  for  any  stores  or  offices,  as 
I  could  not  get  enough  rental  to  justify  the 
expense,  also  I  do  not  care  to  bother  with 
them  as  there  are  plenty  of  stores  in  the 
neighborhood,  as  this  is  a  suburban  theatre. 
Instead,  I  would  rather  have  a  large  lobby 
with  show  windows  along  the  side  walls, 
which  I  think  I  could  rent  to  the  down- 
town stores  for  display,  and  I  believe  I 
could  get  a  better  rental  than  from  the 
stores,  and  I  would  be  relieved  of  the 
upkeep. 

Now  will  you  be  kind  enough  to  give 
me  a  sketch  or  description  of  how  to  pro- 
vide exit  space  from  auditorium  and  bal- 
cony without  planning  for  exit  courts. 
Thanking  you  in  advance  and  awaiting 
your  reply  very  eagerly. — S.  B.  D. 

The  Answer: 

your  problem  can  be 
worked  out  all  right.  Using  the  full  width 
of  your  lot  would  give  you  a  nicer  looking 
auditorium  and  it  would  be  the  most 
economical  lavout.  as  vnu  will  obtain 
capacity  number  of  seats  in  a  row  according 
to  your  state  code  governing  the  width  of 
your  theatre  and  minimum  aisle  space. 

By  planning  a  center  bank  of  13  seats 
with  one  4-foot  aisle  on  each  side  you 
would  have  a  bank  on  each  side  of  seven 
seats,  each  giving  27  seats  in  a  row.  For 
eight  hundred  seats  on  the  auditorium 
floor,  the  code  requires  four  exit  doors 
located  as  remotely  as  possible.  Place  an 
exit  door  on  each  side  of  the  stage  in  the 
center  of  the  flare  walls.  This  means  that 
you  will  have  to  take  6  feet  6  inches  off 
each  side  of  the  stage,  leaving  the  width  of 
the  stage  43  feet  (should  you  require  one). 

On  the  other  hand,  if  your  lot  line  in  the 
rear  is  low  enough,  you  may  run  those  exit 
tunnels  under  the  stage,  taking  this  space 
off  the  basement.  These  exit  tunnels  will 
have  to  be  of  fireproof  construction.  In  the 
rear  wall  of  the  auditorium  you  place  one 
exit  door  on  each  side  near  the  side  walls 
and  provide  next  to  them  enough  space  for 
fireproof  stairways  from  balcony.  Each  of 
those  exits  should  be  separated  by  fireproof 
walls  and  lead  to  doors  in  line  with  the 
front  entrance  doors. 


38  Better  Theatres  Section  June  4,  1932 

NEW  THEATRE  PROJECTS 


following  is  a  list 
of  new  projects  in  motion  picture  theatre 
construction  compiled  from  reports  avail- 
able on  June  1.  The  list  also  includes  re- 
modeling projects  and  contracts  awarded. 
An  asterisk  before  an  item  indicates  that 
additional  information  has  been  received 
since  a  previous  report. 

Theatres  Planned 

California 

WOODLAND  —  The  National  The- 
atre Syndicate,  25  Taylor  street,  San  Fran- 
cisco, Calif.,  has  plans  by  Bliss  &  Fair- 
weather,  Balboa  Building,  San  Francisco, 
Calif.,  for  a  Class  A  medium  type  theatre 
to  be  located  on  Main  street.  Estimated 
cost,  $150,000. 

Illinois 

CHICAGO— Owner,  care  Teich  & 
Sullivan,  architects,  64  West  Randolph 
street,  have  prepared  plans  for  a  proposed 
new  theatre  to  be  located  at  North  and 
Milwaukee  avenues.  Estimated  cost,  $200,- 
000. 

Indiana 

EVANSVILLE— Dixie  Realty  Com- 
pany, A.  O.  Hasensell,  president,  Clare- 
more  Hotel  Building,  127  Locust  street, 
has  plans  by  A.  S.  Craven,  Inc.,  100  North 
La  Salle  street,  Chicago,  111.,  for  a  pro- 
posed new  theatre  to  be  located  at  Second 
and  Sycamore  streets.  Estimated  cost, 
$200,000. 

Maryland 

BALTIMORE  —  Frank  Price,  Jr., 
4302  Garrison  avenue,  and  J.  S.  Cook, 
Court  Square  Building,  are  reported  inter- 
ested in  erecting  a  one-story  brick  picture 
theatre  at  4607  Liberty  Heights  avenue. 
It  will  be  about  80  by  150  feet.  E.  H.  C. 
Browne,  architect,  Ambassador  Apart- 
ments.Estimated  cost,  $175,000. 

PARKVILLE— I.  L.  Hornstein,  3315 
Bateman  avenue,  has  plans  by  David  Har- 
rison, 3735  Reisterstown  road,  for  a  one  or 
two-story  brick  theatre  and  store  building. 
Cost  not  announced. 

Massachusetts 

BOSTON— The  North  Station  Theatre 
Company,  care  Boston  &  Maine  Railway 
Company,  North  Station,  has  plans  by 
Funk  &  Wilcox,  26  Pemberton  street,  for 
a  modern  theatre,  to  be  located  on  Cause- 
way street  at  North  Station.  Estimated 
cost,  $150,000. 

GARDNER— L.  G.  McNight,  324 
Main  street,  plans  the  erection  of  a  new 
brick  theatre  on  Main  street.  Estimated 
cost,  $150,000. 

North  Carolina 

WINSTON-SALEM— The  Pilot  Real 
Estate  Company  plans  the  erection  of  a 
new  theatre  for  colored  natrons  in  the 
vicinity  of  Fourth  and  Chestnut  streets. 
Rhode  Island 

CENTRAL  FALLS— Monast  Realty 
Company,  L.  Monast,   188  Main  street, 


has  plans  by  C.  W.  Swanson,  21  High 
street,  Pawtucket,  R.  I.,  for  a  one  and 
two-story  brick  and  concrete  theatre  to  be 
located  at  754-58  Broad  street.  To  be 
erected  on  separate  contracts.  Estimated 
cost,  $150,000. 

Vermont 

BELLOWS  FALLS— J.  W.  Suter, 
trustee  of  the  Suter  Estate,  plans  the  re- 
building of  a  three-story  theatre,  store  and 
office  building  destroyed  by  fire  some 
months  ago.  Architect  not  selected.  Es- 
timated cost,  $150,000. 

Virginia 

NORFOLK— W.  S.  Wilder,  care  New- 
port Theatre,  has  plans  by  Bernard  Spil- 
gel,  New  Monroe  Building,  for  a  proposed 
new  theatre  to  be  located  at  Calley  and 
Shirley  avenues.  Cost  not  made  public. 
Canada 

SARNIA,  ONT.— M.  Harris,  264 
Brock  street,  N.,  has  plans  by  S.  Alliston, 
174J/2  Christiana  street,  for  a  brick  and 
tile  theatre,  80  bv  175  feet.  Estimated 
cost,  $200,000. 

Improvements 

Connecticut 
STRATFORD— A.  Pickers  has  plans 
bv  J.  A.  Julianelle,  42  Church  street,  New 
Haven,  Conn.,  for  alterations  and  con- 
struction of  a  one-story  addition  to  theatre 
on  Main  street.  Improvements  estimated 
to  cost  $150,000. 

Florida 

MIAMI— John  C.  Knight,  Venetian 
Arcade  Building,  has  awarded  the  contract 
to  G.  Henry  Hunt,  Inc.,  1636  S.  W.  Ninth 
street,  for  repairs,  additions  and  other  im- 
provements to  the  Paramount  Theatre  on 
S.  E.  First  avenue.  Lee  L.  Wade,  archi- 
tect, 1006  Exchange  Building. 

Georgia 

ATLANTA— Loew's  Theatre  &  Real- 
ty Corporation,  Loew  Building,  Forty- 
fifth  street  and  Broadway,  New  York,  is 
reported  planning  general  interior  changes 
to  Loew's  Grand  Theatre  at  113  Pryor 
street,  including  remodeling  of  boxes, 
change  balcony,  install  structural  trusses. 
Thomas  W.  Lamb,  architect,  701  Seventh 
avenue,  New  York.  Improvements  esti- 
mated to  co^t  $250,000. 

DUBLIN— John  W.  Peck,  Jr.,  Rose 
Theatre,  is  reported  planning  to  expend 
$25,000  to  remodel  building  for  theatre  re- 
cently acquired  from  the  E.  G.  Simmons 
Real  Estate  Company. 

Massachusetts 

NEW  BEDFORD— Zeiterion  Realty 
Companv,  647  Purchase  street,  has  plans 
by  F.  A.  Walker,  First  National  Bank 
Building,  for  the  remodeling  of  a  one-story 
brick  theatre  on  Union  street.  Improve- 
ments estimated  to  cost  $150,000. 

Mississippi 

PONTOTOC— J.  A.  D.  Herrineton, 
manager  for  new  theatre  to  be  opened  here, 


is  reported  announcing  that  new  equip- 
ment will  be  installed.  R.  C.  Guthrie  is 
owner  of  the  building. 

New  Jersey 

ENGLEWOOD— M.  &  R.  Realty 
Company,  S.  Lippman  and  L.  Gottlieb, 
491  East  Twenty-seventh  street,  Paterson, 
N.  J.,  will  soon  take  bids  on  general  con- 
tract for  a  two-story  brick  and  reinforced 
concrete  theatre,  store  and  office  building 
r  16  West  Palisade  avenue.  Im- 
provements estimated  to  cost  $150,000. 
North  Carolina 

DURHAM— Erwin  West  Construc- 
tion Company,  Statesville,  N.  C,  has  con- 
tract to  convert  building  on  Church  street 
into  an  up-to-date  picture  theatre  for  the 
Criterion  Amusement  Company.  Plumb- 
ing contract  let  to  O.  R.  Blackley.  Con- 
tract for  electric  fixtures  was  let  to  the 
Durham  Electric  Construction  Company. 
Benton  &  Benton,  architects.  Improve- 
ments estimated  to  cost  about  $30,000. 
South  Carolina 

COLUMBIA  —  Paramount  -  Publix 
Theatres  Corporation,  Paramount  Build- 
ing, New  York,  has  leased  theatre  here 
and  plans  to  expend  about  $10,000  to  re- 
model. 

Contracts  Awarded 

California 

LONG  BEACH— The  United  Artists 
Theatres  of  California,  Inc.,  333  South 
Broadway,  Los  Angeles,  Calif.,  has  award- 
ed the  contract  to  J.  W.  Forderer,  542 
Hill  street,  Los  Angeles,  Calif.,  for  the 
completion  of  a  100  by  145  foot  reinforced 
concrete  theatre.  Former  contracts  re- 
scinded.  Estimated  cost,  $150,000. 

Georgia 

ATLANTA— J.  A.  Rebb,  516  Boule- 
vard, S.  E.,  has  awarded  the  contract  to 
J.  F.  Higdon,  1135  University  avenue,  S. 
E.,  for  the  erection  of  a  brick,  stone  and 
concrete  theatre  at  635  Fair  street. 

Indiana 

ANGOLA— Westley  Corporation,  228 
North  La  Salle  street,  Chicago,  111.,  has 
awarded  the  contract  to  C.  W.  Holland 
for  the  erection  of  a  new  two-story  brick 
and  stone-trim  theatre,  60  by  200  feet. 
Estimated  cost,  $150,000. 

Maine 

BAR  HARBOR— G.  McRay,  245 
Main  street,  has  awarded  the  contract  to 
P.  P.  Carey  Company,  28  Commons  street, 
Waterville,  Me.,  for  the  erection  of  a  one- 
story  concrete  theatre,  75  by  155  feet.  Es- 
timated cost,  $150,000. 

Maryland 

BALTIMORE  —  Dietrich  Brothers, 
Pleasant  and  Davis  streets,  have  the  con- 
tract for  the  steel  work  for  the  brick  and 
stone  theatre  at  614-18  North  Gilmor 
street  for  the  Harlem  Theatre  Company. 
L.  Schoenlein  &  Son,  3006  Parkside  ave- 
nue, has  general  contract.  William  P. 
Smith,  architect,  American  Building. 


June  4, 1932 


Motion  Picture  Herald 


39 


ALPHABETICAL  LIST  OF  ADVERTISERS 


A 

Automatic  Devices  Company   32 

B 

Bausch  &  Lomb  Optical  Company   29 

Bigelow-Sanford  Carpet  Company,  Inc   4-5 

Brazel  Novelty*  Mfg.  Company   31 

C 

Century  Electric  Company   3 

Chicago  Expansion  Bolt  Company   35 

Clark,  Peter,  Inc   33 

D 

Da-Lite  Screen  Company   31 

E 

Enterprise  Optical  Mfg.  Co  Fourth  Cover 

G 

G-M  Laboratories,  Inc   31 

Garver  Electric  Company   25 

General  Seating  Company   31 

H 

Hall  &  Connolly   26 

Heywood-Wakefleld  Company   21 

I 

International  Projector  Corporation.  .Third  Cover 
Irwin  Seating  Company,  The   23 

K 

Kliegl  Brothers    36 


L 

LeRoy  Sound  Equipment  Corporation   28 

Mc 

McAuley,  J.  E.,  Mfg.  Company   27 

M 

Mellaphone  Corporation   33 

Mohawk  Carpet  Company    7 

Moore,  William  N   35 

N 

National  Carbon  Company   31 

National  Theatre  Supply  Company   8 

P 

Projection  Optics  Company,  Inc   26 

R 

Roth  Brothers  &  Company  

(Division  of  Century  Electric  Company) 

S 

Schacht  Motion  Picture  Screen  Company   36 

Sloane,  W.  &  J  Second  Cover 

Strong  Electric  Corporation   34 

S.  S.  Sugar   28 

T 

Telephoto  and  Television  Corporation   26 

W 

Weber  Machine  Corporation   25 

Y 

York  Safe  and  Lock  Company   35 


Among  Contributors  to  This  Issue: 


€J  Ben  Schlanger  {who  concludes  the  series, 
"Modern  Seating  and  Chair  Maintenance")  is 
a  New  York  architect  who  will  be  remembered 
by  many  readers  of  Better  Theatres  for  his  pre- 
vious articles,  and  for  his  innovation  in  theaetre 
design,  the  Reversed  Floor.  He  studied  archi- 
tecture at  the  Beaux  Arts  in  Nezv  York,  and 
has  given  much  special  study  to  the  motion  pic- 
ture theatre  building. 

Cf  Leo  T.  Parker  ("Late  Rulings  in  Theatre 
Cases")  is  a  regular  contributor  to  Better  The- 
atres on  legal  subjects  as  they  especially  relate 
to  theatre  construction  and  operation.  He  main- 


tains one  of  the  most  elaborate  systems  in  the 
country  for  the  cataloging  of  court  decisions.  He 
is  an  attorney-at-law  with  offices  and  residence 
in  Cincinnati. 

^  TV.  B.  Ray  ton  {"Principles  of  Illumi- 
nation in  Motion  Picture  Projection")  is  one  of 
the  best  known  authorities  on  optics  in  this  coun- 
try. He  has  been  interested  in  motion  picture 
projection  as  a  scientist  for  many  years,  and  is 
associated  with  Bausch  o  Lomb,  an  organization 
that  has  been  closely  identified  with  projection 
progress  all  through  the  development  of  the 
motion  picture  art. 


40 


Better  Theatres  Section 


June  4, 1932 


WHERE  TO  BUY  IT 


ACCOUNTING  SYSTEMS 

Easy    Method    Ledger  System 
ACOUSTICAL,  PRODUCTS 

The  Celotex  Company 

The  Insulite  Company 

Johns-Manville  Corporation 

National  Rug  Mills,  Inc. 

Union  Fibre  Sales  Company 

United  States  Gypsum  Company 

Warner  Acoustical  Company 

Western  Felt  Works 

Wood  Conversion  Company 
ADVERTISING  NOVELTIES 

Brazel  Novelty  Manufacturing  Co. 

Edward  I.  Plottlc  6-  Co. 

Pyroloid  Sales  Company 
AIR  CONDITIONING  EQUIPMENT 

Carrier  Engineering  Corporation 

Kooler-Aire  Engineering  Corporation 

Supreme  Heater  &  Ventilating  Company 

Typhoon  Air  Conditioning  Co. 

Wittenmeier  Machinery  Company 
A I  SEE  EIGHTS 

Kausalite  Manufacturing  Company 
AMPLIFIERS 

A-C  Masterpack  Company 

Mellaphone  Corporation 

Operadio  Manufacturing  Company 

The  Radiart  Corporation 

Silver-Marshall.  Inc. 

Webster  Company 
AUTOMATIC  CURTAIN  CONTROL 

Automatic  Devices  Company 

Bruckner-Mitchell,  Inc. 

Econoguipment  Manufacturing  Company 

Tiffin  Scenic  Studios 

Vallen  Electrical  Company,  Inc. 
BANNERS,  SIGNS 

H.  Dryfhout  Company 
CAMERAS  AND  PROJECTORS 

Bell  and  Howell  Company 
CARBONS 

National  Carbon  Company 
CARBON  ADAPTERS 

Best  Devices  Company 

Hewes-Gotham  Company 
CARPETS 

Bigclow-Sanford  Carpet  Company,  Inc. 

Mohawk  Carpet  Mills 

Wm.  Slater,  Jr. 

W.  &  J.  Sloane 
CARPET  CUSHIONING 

The  Celotex  Company 

Clinton  Carpet  Company 

National  Rug  Mills,  Inc. 

Western  Felt  Works 
CEMENT  FOR  FASTENING  CHAIRS 

General  Seating  Company 
CHAIR  ANCHOR  BOETS 

Chicago  Expansion  Bolt  Company 
CHANGEABLE  LETTERS 

Crystalite  Products  Corporation 

Friedley-V oshardt  Company 

Metal  Products.  Inc. 
CHANGEOVERS 

Basson  &  Stern 

Essannay   Electric  Manufacturing  Co. 

GoldE  Manufacturing  Company 

Guercio  and  Barthel 
CLEANING  COMPOUND 

J.  B.  Ford  Company 
COLOR  HOODS 

Reynolds  Electric  Company 
CUTOUT  MACHINES 

International  Register  Corporation 
DIMMERS 

Cutler-Hammer,  Inc. 

Reynolds  Electric  Company 
DOUBLE  BEARING  ASSEMBLY 

Lavezzie  Machine  Works 
DOUBLE  BEARING  MOVEMENTS 

Guercio  and  Barthel 
DRAPERIES 

Tiffin  Scenic  Studios 
EARPHONES 

Hearing  Devices  Corporation 

Western  Electric  Company 
EFFECT  MACHINES 

Brenkert  Light  Projection  Company 

Chicago   Cinema   Equipment  Company 

Kliegl  Brothers 
ELECTRIC  FLASHERS,  COLOR  HOODS 

Eagle  Sign  Company 

Reynolds  Electric  Company 

Time-O-Stat   Controls  Company 
ELECTRIC  PICKUPS 

The  Audak  Company 

Best  Manufacturing  Company 

The  Oro-tone  Company 

Webster  Electric  Company 
EMERGENCY  LIGHTING  SYSTEMS 

Electric  Storage  Battery  Co. 

Roth  Brothers  &  Company 
ENGINEERING  SERVICE 

Humphrey  Davy  &  Associates 

S.  S.  Sugar 
EQUIPMENT  SUPPLIES 

E.  E.  Fulton  Company 

Guercio  and  Barthel 

Monarch   Theatre  Supply  Company 

Movie  Supply  Company 

National   Theatre   Supply  Company 

S.    O.   S.  Corporation 
FANS,  VENTILATING 

Century  Electric  Company 

J.  A.   Tannenbaum.  Inc. 


FILM  CEMENT 

F.  B.  Griffin 
FILM  PROCESSING  MACHINES 

Film  Processing  Machine  Corp. 

The  Rex  Film  Renovator  Mfg.  Company 

Yankee  Lubric  Company 
FILM  SCALES 

Film  Scale  Company 
FILM  STOCK 

Ansco-Ogfa  Film  Mfg.  Co. 

DuPont  Film  Mfg.  Corporation 

Eastman  Kodak  Company 
FIRE  PREVENTION 

Film  Fire  Prevention  Company 

Sentry  Safety  Control  Corporation 
FRAMING  LIGHT  SHIELDS 

GoldE  Manufacturing  Company 

Guercio  and  Barthel 
GENERATORS 

A  utomatic  Devices  Company 

General  Electric  Company 

Hertner  Electric  Company 

Roth  Brothers  &  Company 
HORNS  AND  SPEAKERS 

Macy  Manufacturing  Company 

Operadio  Manufacturing  Company 

Racon  Electric  Company,  Inc. 

Silver-Marshall.  Incorporated 

Wright-DcCoster,  Inc. 
INTERIOR  DECORATIONS 

Armstrong  Studios.  Inc. 

J.  A.  Torstenson  &  Company 

Novelty  Scenic  Studios 

B.  F.  Shearer  Company 
LAMPS,  HIGH  INTENSITY 

Brenkert  Light  Protection  Company 

Hall  &  Connolly.  Inc. 
LAMPS,  REFLECTING  ARC 

Brenkert  Light  Projection  Company 

The  J.  E.  McAuley  Manufacturing  Company 

Strong  Electric  Corporation 
LENS  MOUNTS 

GoldE  Manufacturing  Company 
LENSES 

Bausch  &■  Lomb  Optical  Company 

Ilex  Optical  Company 

Protection   Optics  Corporation 
MATS  AND  RUNNERS 

Rub-Tex  Products  Company 
MAZDA  REGULATORS 

Garver  Electric  Company 
NEEDLES.  PHONOGRAPH 

Sound  Service  Systems,  Inc. 

Wall-Kane  Needle  Co. 
ORGANS 

George  Kilgen  &  Sons,  Inc. 

The  Page  Organ  Company 

Rudolph    Wurlitzer  Company 
ORGAN  HEATERS 

Kausalite  Manufacturing  Company 

Prometheus  Electric  Co. 

Time-O-Stat  Controls  Corporation 
PATENT  ATTORNEYS 

William  N.  Moore 
PHOTO  ELECTRIC  CELLS 

Herman  A.  DeVry 

Duovac  Radio  Tube  Company 

G-M  Laboratories,  Inc. 

Q.R.S.  Neon,  Inc. 

•nZi,Z&2l°Jlnd  Television  Corporation 
POSTER  PROJECTORS 

Bausch  &  Lomb  Optical  Co. 

Clearoscope  Company 

A.  cr  B.  Smith  Company 
„£■  T>.  Kees  Mfg.  Company 
PROJECTION  MACHINE  PARTS 

Motion  _  Picture  Machine  Company 

Lavezzie  Machine  Works 
PROJECTORS 

Enterprise  Optical  Mfg.  Co. 

E.  E.  Fulton  Company 

Holmes  Projector  Company 

■ol^.W^'VS.L  Pr<><ect<>r  Corporation 
PUBLIC  ADDRESS  SYSTEMS 

Associated  Engineering  Laboratories 
Miles  Reproducer  Company,  Inc. 
OPeradio   Manufacturing  Company 
Stiver-Marshall.  Inc. 
RAILINGS.  GRILLES 

•>f&2.  Fn!re  a«d  Brass  Corporation 
RECTIFIERS 

Forest  Electric  Company 
Electric  Company 

REELS 

E.  E.  Fulton  Company 

EEwLerS  Ma^turing  Company 

Film  Processing  Machine  Corporation 

E.  E.  Fulton  Company 

GoldE  Manufacturing  Company 
RHEOSTATS 

Hoffman  Sr  Soons 
SAFES,  THEATRE 

York  Safe  &  Lock  Company 

Dayton  Safety  Ladder  Company 
SAFETY  LADDERS 

Dayton  Safety  Ladder  Company 

Patent  Scaffolding  Company 
SCHOOLS 

New  York  Institute  of  Photography 

RCA  Institutes,  Inc. 

Theatre  Managers  Institute 


SCREENS 

Da-Lite  Screen  Company 

Keasbey  &  Mattison  Company 

Minusa  Cine  Screen  Company 

Raven  Screen  Corporation 

Schoonmaker  Eguipment  Company 

Walker-American  Corporation 

Whiting  &  Davis  Company 
SCREEN  RESURFACING 

Schacht  Motion  Picture  Screen  Company 
SEATS 

American  Seating  Company 

The  A.  H.  Andrews  Company 

General  Seating  Company 

Heywood-Wake field  Company 

Ideal  Seating  Company 

The  Irwin  Seating  Company 

Standard  Manufacturing  Company 

Wisconsin  Chair  Company 
SIGNS— ELECTRIC 

Flexlume  Corporation 

Metal  Products,  Inc. 

Milne  Electric  Company 
SLIDES 

National  Studios,  Inc. 

Quality  Slide  Company 

RadiO-Mat  Slide  Company 

Kae  Studios 

Worstel  Studios 
SPEED  INDICATORS 

Essannay   Electric  Manufacturing  Co. 

Mellaphone  Corporation 
SOUND    REPRODUCING  SYSTEMS 

Associated  Engineering  Laboratories 

Bestone.  Incorporated 

Enterprise  Optical  Manufacturing  Co. 

The  Foto-V oice  Company,  Inc. 

General  Talking  Pictures  Corporation 

Gates  Radio  &  Supply  Company 

Good-All  Electric  Mfg.  Company 

Holmes  Projector  Company 

International  Projector  Corporation 

LeRoy  Sound  Equipment  Corporation 

Lincrophone  Co.,  Inc. 

Mellaphone  Corporation 

Platter  Sound  Products  Co. 

RCA  Victor  Company,  Inc. 

S.   O.  S.  Corporation 

Sound  Service  Company 

Powers  Cinephone  Equipment  Co. 

Universal  Sound  System,  Inc. 

Vitadisc  Company 

Weber  Machine  Corporation 

Western  Electric  Company 
SOUND  EQUIPMENT  ACCESSORIES 

A-C  Masterpack  Company 

Basson  &  Stern 

Essannay  Electric  Manufacturing  Company 

Franklin  Radio  Corporation 

G-M  Laboratories,  Inc. 

Operadio  Manufacturing  Company 

Radiart  Corporation 

S.  O.  S.  Corporation 

Telephoto  and  Television  Corporation 
STAGE  AND  ORCHESTRA  LIFTS 

Brenkert  Light  Projection  Company 

Bruckner-Mitchell.  Inc. 

Peter  Clark.  Inc. 
STAGE  LIGHTING  EQUIPMENT 

Frank  Adam  Electric  Company 

Belson  Mfg.  Company 

Chicago  Cinema  Eguipment  Company 

Hub  Electric  Company 

Kliegl  Brothers 

Major  Eguipment  Company 

Reynolds  Electric  Company 
STAGE  RIGGING  HARDWARE 

Bruckner  Mitchell.  Inc. 

J.   H.  Channon  Corporation 

Peter  Clark.  Inc. 

Klemm    Manufacturing  Corporation 

Novelty  Scenic  Studios 
STAGE  SCENERY 

Armstrong  Studios.  Inc. 

Novelty  Scenic  Studios 

Tiffin  Scenic  Studios 
THEATRE   PRINTING,  PROGRAMS 

Exhibitors  Printing  Service 

National  Program  &  Printing  Company 

The  Showman's  Press 

The   Vitaprint  Company 
THEATRE  SEAT  REPLACEMENTS 

General  Seating  Company 
TICKETS 

A  reus  Ticket  Company 
TICKET  MACHINES 

General  Register  Corporation 
UNIFORMS 

Chicago  Uniform  and  Cap  Company 

Gemsco 

Maier-Lavaty  Company 
UPHOLSTERY  PRODUCTS 

L.  C.  Chase  &  Company 
VARIABLE  SPEED  PULLEYS 

Horton  Manufacturing  Company 
VENDING  MACHINES  AND  SCALES 

Watling  Scale  Manufacturing  Company 
VENTILATING  EQUIPMENT 

Arctic  Nu-Air  Corporation 

Blizzard  Sales  Company 

Kooler-Aire  Engineering  Corporation 

Lakeside  Company 

Supreme  Heater  &  Ventilator  Company 
Tiltz  Air  Conditioning  Corporation,  Ltd. 
Typhoon  Air  Conditioning  Company,  Inc. 
Wittenmeier  Machinery  Company 


June  4, 1932 


Motion  Picture  Herald 


41 


BETTER  THEATRES  CATALOG  BUREAU 

"Better  Theatres"  offers  on  this  page  an  individual  service  to  its  readers.  Detailed  information  and  catalogs  concerning  any 
product  listed  herewith  will  be  sent  to  any  theatre  owner,  manager,  architect  or  projectionist.  Just  fill  in  the  coupon  below  and 
mail  to  "Better  Theatres"  Division  of  Motion  Picture  Herald.  Readers  will  find  that  many  of  the  products  listed  by  this 
Bureau  are  advertised  in  this  issue. 


A 

1  Accounting  systems 

2  Acoustical  installations. 

3  Adapters,  mazda. 

4  Adding,  calculating  machines. 

5  Admission  signs. 

6  Addressing  machines. 

7  Advertising  novelties. 

8  Advertising  projectors. 

9  Air  conditioning  equipment. 

10  Aisle  lights. 

1 1  Aisle  rope. 

12  Amplifiers. 

13  Arc  lamps,  reflecting. 

14  Architectural  service. 

15  Arc  regulators. 

16  Artificial  plants,  flowers. 

17  Automatic  curtain  control. 

18  Automatic  projection  cutouts. 

19  Automatic  sprinklers. 

B 

20  Balloons,  advertising. 

21  Banners. 

22  Baskets,  decorative. 

23  Batteries. 

24  Bell-buzzer  signal  systems. 

25  Blocks,  pulleys,  stage-rigging. 

26  Blowers,  hand. 

27  Boilers. 

28  Bolts,  chair  anchor. 

29  Booths,  projection. 

30  Booths,  ticket. 

31  Box  office  safes. 

32  Brass  grills. 

33  Brass  rails. 

34  Brokers-Theatre  promotion. 

35  Bulletin  boards,  changeable. 


C 

36  Cable. 

37  Oabinets. 

38  Cameras. 

39  Canopies  for  fronts. 

40  Carbons. 

41  Carbon  sharpeners. 

42  Carbon  wrenches. 

43  Carpets. 

44  Carpet  cushion. 

45  Carpet  cleaning  compound. 

46  Carpet  covering. 

47  Cases,  film  shipping. 

48  Cement,  film. 

49  Cement  for  fastening  chairs. 

50  Chair  covers. 

51  Chairs,  wicker. 

52  Chairs,  theatre. 

53  Change  makers. 

54  Changeable  letters. 

55  Change  overs. 

56  Cleaning  compounds. 

57  Color  hoods. 

58  Color  wheels. 

59  Condensers. 

60  Controls,  volume. 

61  Cutout  machines,  display. 

D 

62  Date  strips. 

63  Decorations. 

64  Dimmers. 

65  Disinfectants — perfumed. 


66  Display  cutout  machines. 

67  Doors,  fireproof. 

68  Draperies. 

69  Drinking  fountains. 

70  Duplicating  machines. 

71  Dynamic  speakers. 


E 


72  Earphones. 

73  Effect  machines. 

74  Electric  measuring  instruments. 

75  Electric  fans. 

76  Electrical  flowers. 

77  Electric  pickups. 

78  Electric  power  generating  plant. 

79  Electrical  recording. 

80  Electric  signs. 

81  Electric  signal  and  control  systems. 

82  Emergency  lighting  plants. 

83  Engineering  service. 

84  Exit  light  signs. 

F 


85  Film  cleaning  machines. 

86  Film  processing  machines. 

87  Film  rewinders. 

88  Film  splicing  machines. 

89  Film  tools. 

90  Fire  extinguishers. 

91  Fireproof  curtains. 

92  Fireproof  doors. 

93  Fireprooflng  materials. 

94  Fixture's,  lighting. 

95  Flashers,  electric  sign. 

96  Flood  lighting. 

97  Floor-lights. 

98  Floor  covering. 

99  Floor  runners. 

100  Flowers,  artificial. 

101  Footlights. 

102  Fountains,  decorative. 

103  Fountains,  drinking. 

104  Frames-poster,  lobby  display. 

105  Furnaces. 

106  Furniture,  theatre. 

107  Fuses. 

G 


108  Gelatine  sheets. 

109  Generators. 

1 10  Grilles,  brass. 

1 1 1  Gummed  labels. 

1 12  Gypsum  products. 


H 

1 13  Hand  driers. 

1 14  Hardware,  stage. 

1 15  Hearing  devices. 

1 16  Heating  systems. 

117  Horns. 

1 18  Horn  lifts  and  towers. 


1 19  Ink,  pencils  for  slides. 

120  Insurance. 

121  Interior  decorating  service. 

122  Interior  Illuminated  signs. 


J 

123  Janitors'  supplies. 

L 

124  Ladders,  safety. 

125  Lamps,  decorative. 

126  Lamp  dip  coloring. 

127  Lamps,  general  lighting. 

128  Lamps,  incandescent  projection. 

129  Lamps,  high  intensity. 

130  Lamps,  reflecting  arc. 

131  Lavatory  equipment,  furnishings. 

132  Ledgers,  theatre. 

133  Lenses. 

134  Letters,  changeable. 

135  Lights,  exit. 

136  Lights,  spot. 

137  Lighting  fixtures. 

138  Lighting  systems,  complete. 

139  Linoleum. 

140  Liquid  soap. 

141  Liquid  soap  containers. 

142  Lithographers. 

143  Lobby  display  frames. 

144  Lobby  gazing  balls. 

145  Lobby  furniture  and  decorations. 

146  Lobby,  merchandising. 

147  Lockers. 

148  Luminous  numbers. 

149  Luminous  signs,  interior,  exterior. 

M 

150  Machines,  display  cutout. 

151  Machines,  ticket. 

152  Machines,  pop  corn. 

153  Machines,  vending. 

154  Marble. 

155  Marquee. 

156  Mats  and  runners. 

157  Mazda  projection  adapters. 

158  Mazda  regulators. 

159  Metal  lath. 

160  Metal  polish. 

161  Motors,  electric. 

162  Motor  generators. 

163  Motors,  phonograph. 

164  Motion  picture  cable. 

165  Musical  instruments. 

166  Music  publishers. 

167  Music  Stands. 

N 

168  Needles,  phonograph. 

169  Novelties,  advertising. 

170  Nursery  furnishings  and  equipment. 

O 

171  Oil  burners. 

172  Orchestra  pit  fittings,  furnishings. 

173  Organs. 

174  Organ  novelty  slides. 

175  Organ  lifts. 

176  Organ  heaters. 

177  Ornamental  fountains. 

178  Ornamental  metal  work. 

P 

179  Paint,  screen. 

180  Paper  drinking  cups. 


181  Paper  towels. 

182  Perfumers. 

183  Phonograph  motors. 

184  Phonograph  needles. 

185  Phonograph  turntables. 

186  Photo-electric-cells. 

187  Photo  frames. 

188  Pianos. 

189  Plastic  fixtures  and  decorations. 

190  Plumbing  fixtures. 

191  Pop-corn  machines. 

192  Positive  film. 

193  Posters. 

194  Poster  frames. 

195  Poster  lights. 

196  Poster  paste. 

197  Portable  projectors. 

198  Pottery,  decorative. 

199  Portable  sound  equipment. 

200  Power  generating  plants. 

201  Printing,  theatre. 

202  Programs. 

203  Program  covers. 

204  Projection  lamps. 

205  Projection  machines. 

206  Projection  machine  parts. 

207  Projection  room  equipment. 

208  Public  address  systems. 


ft 


209  Radiator  covers. 

210  Rails,  brass. 

21 1  Rails,  rope. 

212  Rectifiers. 

213  Reconstruction  service. 

214  Records. 

215  Record  cabinets. 

216  Recording,  electrical. 

217  Redecorating  service. 

218  Reflectors. 

219  Refurnishing  service. 

220  Regulators,  Mazda. 

221  Reels. 

222  Reel  and  signals. 

223  Reel  packing,  carrying  cases. 

224  Resonant  orchestra  platform. 

225  Reseating  service. 

226  Rewinders,  film. 

227  Rheostats. 

228  Rigging,  stage. 


8 

229  Safes,  box  office. 

230  Safes,  film. 

231  Safety  ladders. 

232  Scales. 

233  Scenery,  stage. 

234  Scenic  artists'  service. 

235  Schools. 

236  Screen  masks  and  modifiers. 

237  Screen  paint. 

238  Seat  covers. 

239  Seat  indicators,  vacant. 

240  Signs,  directional. 

241  Signs,  marquee. 

242  Screens. 

243  Seats,  theatre. 

244  Signs,  parking. 

245  Signals,  reel  end. 

246  Sign  flashers. 

247  Sign  lettering  service. 


248  Slides. 

249  Slide  ink,  pencils. 

250  Slide  lanterns. 

251  Slide  making  outfits. 

252  Slide  mats. 

253  Shutters,  metal  fire. 

254  Soap  containers,  liquid. 

255  Sound  equipment,  complete. 

256  Sound-proof  installation. 

257  Speakers,  dynamic. 

258  Speed  indicators. 

259  Spotlights. 

260  Spring  seats,  interchangeable. 

261  Stage   doors-valances,  etc. 

262  Stage  lighting  equipment. 

263  Stage  lighting  systems. 

264  Stage  rigging-blocks,  pulleys. 

265  Stage  scenery. 

266  Stair  treads. 

267  Statuary. 

268  Stereopticons. 

269  Sweeping  compounds. 

270  Switchboards. 

271  Switches,  automatic. 


T 


272  Tapestries. 

273  Telephone,  inter-communicating. 

274  Temperature  control  apparatus. 

275  Terra  cotta. 

276  Theatre  accounting  systems. 

277  Theatre  dimmers. 

278  Theatre  seats. 

279  Tickets. 

280  Tieket  booths. 

281  Ticket  choppers. 

282  Ticket  holders. 

283  Ticket  selling  machines. 

284  Tile. 

285  Tone  arms. 

286  Tool  cases,  operators'. 

287  Towels,  paper. 

288  Trailers. 

289  Transformers. 

290  Transparencies. 

291  Turnstiles. 

292  Turntables,  phonograph. 


U 


293  Uniforms. 

294  Upholstery  material. 


295  Vacuum  cleaning  equipment. 

296  Valances. 

297  Vases,  stone. 

298  Ventilating  fans. 

299  Ventilating  systems. 

300  Vending  machines. 

301  Vitrolite. 

302  Volume  controls. 


W 

303  Wall  coverings. 

304  Watchman's  clocks. 

305  Water  coolers. 

306  Wheels,  color. 


"BETTER  THEATRES"  DIVISION,  Motion  Picture  Herald,  [5.7.32] 
1790  Broadway,  New  York 

Gentlemen  :  I  should  like  to  receive  reliable  information  on  the  following  items : 

(Refer  to  Items  by  Number) 


Remarks:   

Name  Theatre   City 

State   Seating  Capacity  


42 


Better  Theatres  Section 


June  4, 1932 


HOW  WE  COOL  OUR  SMALL  TOWN  THEATRE 


we  have  just  passed 
through  a  winter,  usually  the  real  show 
season,  which  has  been  the  hardest  we  have 
seen  in  ten  years.  Our  roads  were  im- 
passable most  of  the  time,  with  some  50 
i.  ches  of  snow  during  the  season.  Looking 
forward  to  another  hot  summer  we  won- 
dered just  where  this  old  show  business 
would  go  to  by  the  time  the  hot  season 
was  over.  Accordingly  we  started  out 
laying  plans  to  refrigerate  our  theatre,  and 
as  we  worked  along  with  many  different 
companies  we  came  to  the  conclusion  that 
this  would  be  the  smallest  town  in  the 
entire  country  to  try  this  sort  of  equipment. 

At  least,  from  all  the  data  looked  over 
from  seven  larger  companies  furnishing  this 
equipment,  we  could  in  no  town  in  the 
United  States  find  where  a  real  job  of 
refrigeration  had  been  installed.  Cherokee 
is  a  town  of  5,400  in  a  strictly  farming 
community.  Our  theatre  seats  about  650. 
For  this  reason  we  believe  that  our  experi- 
ment will  be  of  vast  use  to  many  other 
theatre  men  when  the  summer  months  are 
over.  That  is,  we  will  be  able  to  furnish 
accurate  information  to  our  manager  and 
owner  friends  on  whether  or  not  the  instal- 
lation of  this  more  expensive  equipment 
pays  in  a  town  of  our  size. 

The  York  Ice  Machinery  Company  of 
York,  Pa.,  were  awarded  the  contract.  Mr. 
DuBois  and  Mr.  Muench,  the  engineers 
from  the  St.  Louis  office  of  this  company, 
spent  considerable  time   in  working  out  a 


svstem  that  could  be  operated  at  a  minimum 
cost,  one  of  the  things  that  must  be  watched 
in  the  installation  of  this  equipment.  As 
this  was  the  smallest  job  that  they  had  gone 
into  in  the  ttheatre  line,  it  required  much 
time  to  arrive  at  just  the  proper  setup,  and 
if  everything  works  out  as  planned,  York 
will  be  considerably  ahead  of  other  com- 
panies in  breaking  into  this  smaller  field  of 
air-conditioned  theatres.  For  the  benefit  of 
those  who  want  to  know  what  we  have 
planned,  the  following  will  give  a  good 
idea. 

The  equipment  consists  of  a  specially 
built  air  washer  located  in  the  basement, 
with  a  large  blower  to  force  the  air  through 
an  elaborate  system  of  ducts  leading  through 
15  different  openings  in  the  theatre.  At  the 
head  of  the  washer  is  a  cold  water  pre- 
cooler,  taking  advantage  of  the  51°  water 
which  we  have  here.  Aside  from  the  regu- 
lar duties  of  a  washer,  this  particular  one 
will  contain  two  banks  of  coils  leading  from 
a  compressor  in  which  will  be  used  C02  as 
a  refrigerant.  A  28-ton  compressor  with  a 
25-horse-power  motor  will  be  used  as  the 
refrigeration  end  of  the  job. 

With  the  arrangement  of  this  equipment, 
it  will  be  possible  to  use  fresh  air  entirely 
without  any  other  part  of  the  apparatus  in 
use.  This  fresh  air  may  be  cut  down  as 
low  as  10%  for  use  during  winter  months 
when  ventilation  is  the  main  thing.  It  will 
also  be  possible  to  use  the  machine  as  a 
straight  air-washer  with  recirculated  water 


when  outside  conditions  permit,  or  by  using 
a  continuous  stream  of  fresh  51°  water,  we 
may  obtain  greater  cooling  as  the  season 
advances.  After  this  we  will  be  able  to 
use  either  one  or  two  sets  or  banks  of  coils 
with  the  refrigeration  machinery,  which 
will  give  us  control  over  the  hottest  con- 
ditions. 

From  the  above  setup  it  will  be  seen  that 
the  equipment  is  being  made  so  that  we 
may  use  any  part  of  it  as  our  needs  mav 
be.  This  will  be  a  great  saving,  as  it  will 
not  be  necessary  to  use  the  refrigeration 
end  of  it  unless  weather  is  really  hot.  Be- 
fore figuring  out  this  equipment  we  were 
insistent  on  having  a  very  elastic  plant  in 
order  to  cut  down  the  cost.  Running  at 
full  capacity,  it  is  expected  to  entail  a  cost 
of  between  $1.50  and  $1.75  per  hour. 

After  the  air  has  been  circulated  through 
the  auditorium  it  will  be  returned  through 
a  series  of  mushrooms  in  the  floor  and  sent 
back  to  the  washing  room  to  be  mixed  and 
to  be  used  later  in  the  process  to  temper  the 
colder  air. 

The  plant  will  weigh  in  the  neighbor- 
hood of  8  tons,  and  there  will  be  about  2 
tons  of  duct  work  to  be  done.  At  the  rate 
we  are  making  now  the  plant  will  be  in 
operation  about  June  1.  After  it  has  been 
operated  for  a  time  we  will  be  glad  to 
give  any  or  all  the  data  on  it  and  just  how 
it  will  affect  our  business  as  time  goes  on. 
— D.  R.  Goldie,  Owner  and  Manager,  Nevj 
American  Theatre,  Cherokee,  la. 


Modern  Seating  and  Chair  Maintenance 

(Continued  from  page  16) 


voids.  If  the  upper  levels  of  seating  would 
be  forced  into  these  valuable  areas,  the 
chair  problem  itself  would  be  very  much 
nearer  to  a  solution.  Therefore,  it  is  the 
basic  form  of  the  theatre  itself  which 
should  be  the  main  factor  in  improving 
seating  conditions,  and  not  the  structural 
features  of  the  chair  itself. 

Floor  Slope  in  Relation  to  Chair  Design 

The  present  common  practice  of  design- 
ing the  chair  to  meet  floor  slope  conditions 
is  the  greatest  hindrance  in  the  develop- 

Late 


garded  in  these  days  as  religious  ordin- 
ances. They  are  not  designed  as  punish- 
ment for  violating  a  religious  tenet,  nor  to 
enforce  the  views  of  any  sect  as  to  the 
sacredness  of  a  holy  day.  Like  other  pro- 
hibitory statutes  of  more  engaging  contem- 
porary interest,  they  are  not  founded  upon 
the  principle  of  legislating  morals,  but  upon 
the  high  regard  for  the  principle  of  public 
welfare.  The  establishment  of  a  compul- 
sory day  of  rest  is  a  legitimate  exercise  of 
the  police  powers  of  the  state.  The  policy 
is  based  upon  long  experience  and  custom, 
proving  that  periods  of  rest  from  ordinary 
pursuits  are  requisite  to   the  well-being, 


ment  of  better  seating  conditions.  The 
problems  of  chair  and  floor  are  one. 

Minimum  Walking  Distance  and 
Stair  Climbing 

The  patron  should  be  able  to  reach  a 
seat  with  a  minimum  of  exertion.  If  all 
of  the  considerations  and  principles  here- 
tofore mentioned  were  recognized  and 
strictly  adhered  to,  it  would  be  found  that 
this  problem  would  practically  solve  itself 
— since,  if  seats  are  kept  within  the  con- 
centrated valuable  areas,  it  naturally  fol- 


physically  and  mentally,  as  well  as  moral- 
ly, of  a  people.  Debilities  spring  from  un- 
interrupted labor,  and  the  law  is  a  benefi- 
cent and  merciful  one. 

For  example,  in  Strand  Amusement 
Company  v.  Commonwealth  (43  S.  W. 
[2d]  321),  it  was  disclosed  that  a  state 
law  provides,  as  follows : 

"No  work  or  business  shall  be  done  on 
the  Sabbath  day,  except  the  ordinary  house- 
hold offices  Provided  that  amateur 

sports  and  athletic  games  shall  not  be  con- 
sidered a  work,  labor,  trade,  business  or 
calling  within  the  meaning  of  this  sec- 
tion." 


lows  that  such  seats  would  be  reached  with 
greater  ease. 

If  the  seating  problem  were  used  as  the 
method  of  approach  in  attacking  the  com- 
plete design  of  the  theatre,  rather  than 
starting  out  with  architectural  whimsicali- 
ties or  following  in  the  footsteps  of  tradi- 
tional theatre  forms,  it  is  certain  that  such 
other  considerations  as  acoustics,  lighting, 
air  conditioning,  and  decorative  problems 
could  be  met  and  solved  not  only  with 
greater  ease,  but  also  with  much  finer  re- 
sults throughout  the  theatre. 


It  was  contended  by  a  theatre  owner 
that  the  law  is  void  because  it  is  discrim- 
inatory for  the  reason  that  sports  and 
games  are  permitted.  However,  the  court 
held  this  law  valid,  and  said: 

"The  appellant  (theatre  owner)  con- 
cedes that  application  and  the  constitution- 
ality of  the  statute  generally.  .  .  .  The  pur- 
pose of  the  statute  is,  as  has  been  said  in 
this  opinion,  to  secure  for  every  person  em- 
ployed a  day  of  rest,  and  to  accomplish 
that  purpose  it  has  been  decreed  by  the 
Legislature  that  whoever  deprives  any  in- 
dividual— not  a  collection  of  individuals — 
of  that  period  of  rest  commits  an  offense." 


Rulings  in  Theatre  Cases 

(Continued  from  page  22) 


OWNERS,  MANAGERS  AND 
PROJECTIONISTS 
ARE  REQUESTED 

TO  SEND  FOR 

OUR  NEW  BOOKLET  DESCRIBING 

TRADE  MARK  REGISTERED 

SOUND  PROJECTOR 

FOR 

AUDITORIUMS 

AND 

OF  MODERATE  SIZE 


INTERNATIONAL  PROJECTOR  CORPORATION 

90  GOLD  STREET  NEW  YORK 


SAVINGS— RESULTS— SATISFACTION 

MOTIOGRAPH  SOUND  USERS 
ARE  BOOSTERS! 


READ  WHAT  THEY  SAY! 

MIRACLE  THEATRE: 

"Mighty  proud  of  my  sound  equipment.  Cost  of  maintenance 
and  service  for  two  years  has  been  $53.00." 

BROADWAY-LYCEUM  THEATRE: 

"In  over  two  years'  use,  the  only  cost  has  been  for  replacement 
of  batteries  and  tubes — no  service  cost  whatever." 

STRAND  THEATRE: 

"Commend  Motiograph  DeLuxe  Sound  Equipment  in  highest 
terms.  In  use  20  months.  Patrons  as  well  pleased  as  ourselves. 
Has  no  equal  for  naturalness  of  tone  quality." 

REX  THEATRE: 

"Have  had  equipment  in  constant  operation  for  a  year  and  a 
half.  Never  have  had  to  close  down  on  account  of  equipment. 
Upkeep  extremely  small." 

PRINCESS  THEATRE: 

"Eleven  months  since  installed — continuous  service  without  addi- 
tional expense  except  for  three  amplifying  tubes." 

BROKAW  THEATRE: 

"Have  used  Motiograph  Projectors  for  20  years — was  sat- 
isfied your  sound  would  be  on  a  par  with  your  projectors 
— you  have  proven  this." 

FAMILY  THEATRE: 

"My  patrons  join  me  in  claiming  Motiograph  Sound  is 
the  most  perfect  and  pleasing  we  have  ever  heard." 

MARVA  THEATRE: 

"The  sound  has  more  color  and  naturalness  than 
any  other  we  have  heard.   It  is  far  better  than 

  equipment  we  have  in  our  other  J 

house." 

FAMILY  THEATRE: 
"Never  have  been  stuck  for  sound 
Replacement  parts  and  mechani- 
cal costs  for  one  year  total  only 
$3.50.  The  outfit  is  still  func- 
tioning   beautifully  after 
one  year  of  service." 


,(y 


5 


V 


flBBBH  a 

F  1 

HI 

(Original  letters  on  file 
in  our  office 


PR 
THAT 


AN 
EQUIPMENT 
FOR  ANY  THEATRE 
CED    RIGHT  FOR 
PARTICULAR  THEATRE 


SEND  FOR  OUR  BLUEBOOK 
AND  BLANK  SURVEY  SHEET 


WE'LL  MAKE  YOU  AN  ATTRACTIVE 
PRICE  ON  LONG  TERMS  OR  CASH 


THE  ENTERPRISE  OPTICAL  MANUFACTURING  CO. 

(New  Address) 


4431-41  WEST  LAKE  STREET 


CHICAGO, 


MOTION  PICTURE 


A  CONSOLIDATION  OF  EXHIBITORS  HERALD-WORLD  AND  MOTION  PICTURE  NEWS 


ADMISSION  TAX- 
WHAT  IT  MEANS 

Measure,  exempting  admissions  of  40  cents 
and  under,  goes  into  effect  June  21  for 
two  years 

SHOWMEN'S 
REVIEWS 

Seventeen  of  the  latest  productions  from 
the  studios  are  discussed  from  the  point 
of  view  of  the  exhibitor 

ACADEMY  PROTESTS 
PRODUCER  AGREEMENT 

Branches  take  exception  to  clause  requir- 
ing players  to  report  new  negotiations  for 
six  months  after  contract  is  terminated 

COMINQ  NEXT  WEEK: 

The  Ten  Biggest  Money  Making  Stars  of  1931-32 


'    TVn    11         Entered  as  second-class  matter,  January  12,  1931,  at  the  Post  Office,  at  New  York,  N.  Y..  under  the  act  of  March  3.  1879.  Pub-  j  11  1»V: 

,  XXV.  11         lished  Weekly  by  Quigley  Publishing  Co.,  Inc.,  at  1790  Broadway,  New  York.  Subscription,  $3.00  a  year.  Single  copies,  25  cents.         >/UIie  11,  Ut. 


"MAKE  THEM  GOOD!" 


Leo's  Prayer! 


WE  fervently  hope  that  all  the  promises  youVe  read  about 
in  the  Seasonal  Announcements  come  true  I 

WE  want  to  see  the  other  fellows  make  good  pictures,  too— 

WE'D  LOVE  to  see  other  outfits  make  shows  like  "Tarzan," 
"Emma;'  "Hell  Divers,"  "Letty  Lynton,"  "Mata  Hari," 
"Possessed,"  etc-,  etc. 

WE  WANT  other  studios  to  develop  Big  Stars,  too. 

WE  WANT  this  to  be  a  prosperous,  going  business. 

WE'RE  PROUD  to  be  the  inspiration,  the  goal  toward 
which  all  other  producers  strive,  and  we  guarantee  that  we'll 
be  more  so  than  ever  in  1932-3. 

BUT  IT'S  ONLY  FAIR  to  state  to  those  who  seek  to 
emulate  our  production  record— they'll  have  to  step  some  to 
keep  up! 


They  'll  all  flock  to  see 


The  BOX 


ON  THE  AIR! 

Now  being  featured  by 
Rudy  Vallee,  Ben 
Bernie,  Connie  Boswell, 
Thirty  Minute  Men. 
Freddie  Rich,  Arthur 
Jarrett! 


The  most  popular  entertainers  on  the 
air  are  singing  and  playing  BETTY  Boop 
— the  song  hit  that's  sweeping  the  na- 
tion! Kids  everywhere  are  joining 
Betty  Boop  &  Bimbo  Clubs!  Betty 
BOOP  dolls  and  BETTY  BOOP  strip  car- 
toons are  delighting  the  young  and  old 
of  the  world!    She's  the  country's  latest 


HIT  OF  THE  WEEK! 

Selected  for  record  which  millions 
will  buy  and  play! 


GET  IT  QUICK! 

Press  book  with  loads  of  ideas 
stunts  and  plugs  that  will  help  you  ride 
on  the  wave  of  popularity  that's  put- 
ting these  shorts  over  like  features. 


PARAMOUNT  SHORTS 


|SHE'S  WON  THE 


HEARTS  OETHSV^ 


OFFICE  BABY! 

craze,  this  master  creation  of  Max 
Fleischer,  master  showman !  Now  fea- 
tured in  Paramount  Screen  Songs  and 
Paramount  Talkartoons,  BETTY  BOOP 
has  become  so  tremendously  popular 
that  after  August  1st  she  will  be  starred! 
In  Paramount  Betty  Boop  Cartoons! .. . 
but  more  big  news  later! 


YOU'LL    SOON    KNOW  WHY 


PICTURE 


HERALD 


Vol.  107,  No.  II 


June  II,  1932 


GUARANTEEING  TROUBLE 

W-I-HE  PRODUCERS'  AGREEMENT,"  presented  in  outline 
and  discussed   in  this  issue  of  MOTION  PICTURE 
'     HERALD,  is  a  document  or  design  of  procedure  ex- 
ceedingly well  calculated  to  intensify  and  aggravate  the  evils 
with  which  it  purports  to  deal. 

"The  Agreement"  appears  to  have  been  conceived  in  con- 
siderable secrecy  and  to  have  thus  far  enjoyed  more  support 
from  the  might  of  the  status  quo  than  from  right  and  the 
accepted  principles  of  American  industry.  It  appears  to  con- 
template setting  up  in  behalf  of  the  employer  of  the  status 
quo  period  a  curiously  exclusive  line  of  rights  pertaining  to 
players  in  all  subsequent  relations.  It  reads  more  like  range 
law  on  brands  and  mavericks  than  a  code  of  conduct  for  a 
great  industry. 

The  Hollywood  community  of  picture  markers  has  obviously 
been  considering  and  discussing  in  this  "Agreement"  a  line  of 
projected  operation  which  in  becoming  public,  which  is  inevit- 
able for  all  things  Hollywood,  could  only  reflect  in  terms  of 
animadversion  on  the  institution  of  the  screen,  and  which  could 
scarcely  be  expected  to  stand  the  ordeal  of  a  test  in  the  courts. 
To  anyone  in  anywise  experienced  with  contracts  as  working 
instruments  it  would  appear  likely  that  employment  contracts, 
in  spite  of  any  external  "Agreement,"  would  expire  at  the  end 
of  their  term.  The  sub-rosa  under  any  other  name  is  the  same 
malodorous,  thorny  flower. 

AAA 

WHITE  SPACE  AND  THE  TRUTH 

MR.  ROBERT  SISK,  who  has  come  somewhat  newly  to 
movieland  from  a  successful  exploitation  career  in  the 
world  of  the  speaking  stage,  now  as  advertising  and 
publicity  director  of  RKO,  addresses  himself  to  its  theatre 
managers  in  the  corporation's  house  organ,  as  quoted  in  the 
Round  Table  section  of  MOTION  PICTURE  HERALD,  with  a 
plea  for  the  use  of  white  space  in  theatre  advertisements,  for 
the  use  of  simple  copy,  in  words  and  art  work,  and  the  seeking 
of  "a  decent  quality"  and  the  telling  of  the  truth.  He  urges, 
too,  the  abandonment  of  that  fury  of  adjectives  which  become 
a  commonplace  of  show  and  picture  display  copy. 

It  would  seem,  mayhap,  to  many  a  layman,  reading  Mr. 
Sisk's  words,  and  these,  that  he  is  proclaiming  the  obvious. 
And  what  a  tragedy  it  is  that  he  is  not! 

AAA 
HE  CANT  HIDE  THE  SHELLS 

THERE'S  merry  modernism  in  the  red  and  black  typog- 
raphy of  Page  One  of  Hollywood  Herald,  our  west 
coast  contemporary,  but  the  writer  of  that  page,  one 
Mr.  "Observer,"  appears  to  be  an  astigmatic  old  fuss-budget 
Tory  who  has  decided  that  he  and  his  colleagues  of  the  pro- 
duction community  exist  in  a  continuous  state  of  crystalline 
perfection.    Just  now  Mr.  "Observer"  is  in  high  dudgeon  be- 


cause Miss  I.  A.  R.  Wylie,  English  novelist  and  briefly  a 
"Hollywood  writer,"  has  dared  to  speak  her  mind,  openly,- 
freely  and  under  her  own  name,  about  movieland  and  the 
inhabitants  thereof,  together  with  her  observations  about 
sundry  idiosyncrasies  thereunto  pertaining  in  the  current 
number  of  Harpers  Magazine.  Now  if  Mr.  "Observer," 
and  his  confreres,  about  whom  he  is  so  bitterly  solicitous, 
would  do  something  about  those  matters  which  isnpire,  cause 
and  give  substance  and  suggestion  to  those  utterances 
about  Hollywood,  perchance  progress  could  be  had.  A 
Missouri  philosopher  of  a  half  century  ago  remarked  that 
"any  dog  that  likes  to  suck  eggs  ought  to  have  brains  enough 
to  hide  the  shells." 

AAA 
FORGOTTEN  GARDENS 

PROOF  sheets  from  Mr.  Charles  E.  Lewis'  industrious 
Managers'  Round  Table  department  bring  a  suggestion, 
among  many  others,  for  the  conduct  of  a  "Garden 
Week"  for  theatres  properly  situated.  Which  reminds  us  that 
the  motion  picture  pays  far,  far  too  little  heed  to  the 
gardeners  in  its  audience.  The  Pathe-that-used-to-be  released 
some  pictures  of  roses  unfolding  in  the  presence  of  the  slow 
motion  camera  and  once  a  year  the  newsreels  cover  the 
Portland  Rose  Festival  and  the  New  York  Flower  Show. 
Otherwise  the  motion  picture  knows  less  of  the  things  that 
grow  within  garden  walls  than  a  waif  of  the  lower  East  Side 
of  New  York.  But  the  garden  is  a  fact  of  life  and  an  enthu- 
siastic hobby  expression  for  some  millions  of  Americans.  Just 
now  a  lot  of  them  are  wondering  how  and  where  they  can 
get  the  amazing  King  Tutankhamen  iris.  Some  more  of  them 
are  considerably  perplexed  about  the  propagation  of  the 
whimsical  blue  poppy  from  Thibet.  This  year  the  Tithonia,  the 
flower  of  the  Incas  from  Peru,  is  promising  a  sensation.  But 
in  movieland  vegetables  are  brought  into  the  world  by  a 
can  opener,  and  all  flowers  arrive  by  gold-laced  messenger 
from  Thorley's.  And  yet,  considering  the  tone  of  some  cur- 
rent product  announcements,  reflect  on  the  "selling  lines" 
that  could  be  written  by  the  same  genii  on  the  censorproof 
sex  life  of  the  passion  flower! 

AAA 
THE  MARKET  AND  AGE 

MR.  STUART  CHASE,  the  economist  engineer,  author  of 
"Men  and  Machines"  and  many  other  like  works,  sets 
forth  in  the  "Survey"  that  "most  people  over  thirty 
take  their  recreation  sitting  down — at  second  and  third  hand." 
Our  amusement  industry  may  then  perhaps  well  adopt  as  a 
slogan  the  old  minstrel  line,  "Gentlemen,  be  seated."  Per- 
haps what  we  need  just  now  is  more  people  over  thirty. 
However,  it  just  chances  that  the  most  eager  patrons  of  the 
motion  picture  are  persons  under  thirty,  and  mostly  in  the 
same  years  that  the  public  libraries  find  the  most  ardent 
readers,  from  twelve  to  twenty-five. 


MOTION  PICTURE  HERALD  MARTIN  QUIGLEY,  Editor-in-Chief  and  Publisher 

Incorporating  Exhibitor's  Herald,  founded  1915;  Motion  Picture  News,  founded  1913;  Moving  Picture  World,  founded  1907;  Motography  founded  1909- 
The  Film  Index,  founded  1906.  Published  every  Thursday  by  Quigley  Publishing  Company,  1790  Broadway,  New  York  City,  Telephone  Circle  7-3100.  Martin  Quigley 
Editor-in-Chief  and  Publisher;  Colvin  Brown,  Vice-President  and  General  Manager;  Terry  Ramsaye,  Editor;  Ernest  A.  Rovelstad,  Managing  Editor;  Chicago  office^ 
407  South  Dearborn  street,  Edwin  S.  Clifford,  manager;  Hollywood  office,  Pacific  States  Life  Building,  Leo  Meehan,  manager;  London  office,  41  Redhill  Drive,  Edgware! 
London,  England,  W.  H.  Mooring,  representative;  Berlin  office,  Katharinstrasse  3,  Berlin-Halinsee,  Germany,  Hans  Tintner,  representative;  Paris  office,  1  Rue'  Gabrielle! 
Paris  18",  France,  Paul  Gordeaux,  representative;  Sydney  office,  102  Sussex  street,  Sydney,  Australia,  Cliff  Holt,  representative;  Mexico  City  office,  James  Lockhari 
Apartado  269,  Mexico  City,  Mexico.  Member  Audit  Bureau  of  Circulations.  AH  contents  copyright  1932  by  Quigley  Publishing  Company.  All  editorial  and 
business  correspondence  should  be  addressed  to  the  New  York  Office.  Better  Theatres  (with  which  The  Showman  is  incorporated),  devoted  to  the  construction 
equipment  and  operation  of  theatres,  is  published  every  fourth  week  as  section  2  of  Motion  Picture  Herald.  Other  Quigley  Publications:  Motion  Picture  Daily' 
The  Hollywood  Herald,  The  Motion  Picture  Almanac,  published  annually,   and  Tnr.  Chicagoan. 


still  photography  by  ROBERT  W.  COBURN 


ACTION  IN  LIGHT  .  .  .  preparing  to  shoot 
a  motion  picture  scene,  the  director  rehears- 
ing the  cast  while  a  cameraman  (Eddie 
Cronjager)  calculates  the  proper  photo- 
graphic light  values  by  watching  the  action 
through  a  blue  glass  filter.  Production:  "The 
Bird  of  Paradise."  Producer:  RKO  Radio. 
Director:  King  Vidor.  Chief  cinematographer: 
Clyde  DeVinna.  Story  from  stage  play  by 
Richard  Tully.  Screen  play  by  Wells  Root. 
Additional  dialogue  by  Wanda  Tuchock  and 
Leonard  Praskins.  Art  director:  Carroll  Clark. 
Music  by  Max  Steiner.  Cast:  Dolores  Del 
Rio,  Joel  McCrea,  John  Halliday,  Creighton 
Chaney,  Skeets  Gallagher,  Bert  Roach. 


the  still  of  the  month 


[8] 


June    II,  1932 


MOTION    PICTURE  HERALD 


? 


ACADEMY  RESISTS  THE  "HANGOVER" 
CLAUSE  OF  PRODUCER  AGREEMENT 


Demand  Deletion  of  Clause  Re- 
quiring Notification  of  Former 
Employer  for  Six  Months 
After  Expiration  of  Contract 

"The  Producers'  Agreement"  is  the 
title  and  brand  name  of  a  form  of  picture 
makers'  coalition  with  special  reference  to 
the  star  system  and  terms  of  employment, 
which  has  been  in  some  degree  of  operation 
in  Hollywood  since  January  1.  The  "Agree- 
ment" has  been  signed  by  all  members  of 
ther  Producers  Association,  with  the  ex- 
ception of  Columbia  Pictures  Corporation. 

The  "Agreement"  was  drafted  by  Edwin 
Loeb,  an  attorney  for  the  Producers  Asso- 
ciation, who  was  in  January  appointed  to 
the  office  of  arbitrator  in  application  of  the 
employers'  new  code,  at  a  salary  of  $100,- 
000  a  year,  according  to  the  Hollywood  un- 
derstanding. The  "Agreement"  has  been 
from  the  beginning  and  continues  yet  a  sub- 
ject of  considerable  debate  and  contention, 
with  demands  for  modification  in  behalf  of 
the  players  in  the  Acadamy  of  Motion  Pic- 
ture Arts  and  Sciences. 

"The  Agreement"  has  three  major  pur- 
poses and  provisions : 

To  prevent  one  company  from 
raiding  another  company  for  the  pur- 
pose of  "stealing"  players  or  other 
artists,  such  as  directors,  or  tvriters,  or 
technicians. 

To  put  an  end  to  premature  nego- 
tiations for  the  employment  of  artists 
while  they  still  are  under  contract  else- 
where. 

To  end  all  secret  negotiations  be- 
tween the  companies  signatory  to  the 
Agreement,  regarding  employment  of 
artists  and,  similarly,  secret  negotia- 
tions between  companies  and  artists 
already  employed. 

According  to  statements  made  by  Mr. 
Loeb  to  the  executive  body  of  the  Academy 
of  Motion  Picture  Arts  and  Sciences  last 
January  (the  officers,  directors  and  section 
chairmen),  it  was  the  practice  of  the  pro- 
ducers before  the  adoption  of  this  agree- 
ment occasionally  to  enter  into  secret  agree- 
ments regarding  the  employment  of  artists, 
either  with  each  other  or  with  the  artists 
themselves,  or  their  agents.  This,  according 
to  Loeb,  was  believed  to  be,  if  not  definitely 
unethical,  at  least  unwise.  He  said  the  new 
agreement  supplants  and  prohibits  any  such 
secret  agreements. 

On  many  occasions  Mr.  Loeb  has  sought 
to  stress  the  importance  of  this  phase  of  the 
new  agreement,  designed  to  prevent  raids 
for  artists.  The  case  of  Warners'  acquisi- 
tion of  William  Powell,  Ruth  Chatterton 
and  Kay  Francis  is  cited  as  an  example 
of  what  the  new  agreement  is  supposed  to 
prohibit  and  prevent,  though  it  has  been 
pointed  out  that  such  raids  are  not  particu- 
larly common  within  the  industry,  and  cer- 
tainly not  very  practical  under  present 
economic  conditions.  For  this  reason  some 
believe  that  the  "non-raiding"  phase  of  the 
agreement  has  been  over-emphasized  as  to 


its  real  importance  to  the  industry  as  a 
whole. 

According  to  the  terms  of  the  Agree- 
ment, all  contract  artists  cannot  even  be 
approached  with  an  offer  of  employment  by 
another  company  until  the  final  thirty  clays 
of  the  existing  contract  period.  In  the 
event  another  company  presents  an  offer  of 
employment  within  this  final  thirty  day 
period,  the  company  making  or  intending  to 
make  such  an  offer  to  the  artist  must  notify 
the  current  employer,  setting  forth  the  terms 
of  the  offer  in  detail.  According  to  Mr. 
Loeb  the  theory  back  of  this  provision  is 
to  prevent,  in  the  first  place,  premature 
negotiations  during  the  life  of  a  current 
contract  and,  secondly,  to  give  the  current 
employer  an  opportunity  to  meet  the  terms 
of  the  company  seeking  to  take  the  artist 
away  from  its  roster. 

The  Agreement  then  goes  further,  to 
provide  that  "for  six  months  after  the  ter- 
mination of  the  contract"  the  former  em- 
ployer must  be  notified  of  any  offer  made, 
or  to  be  made,  to  the  former  employee.  This 
is  necessary,  according  to  Mr.  Loeb,  to  pre- 
vent secret  negotiations  between  the  artist 
and  another  company,  looking  to  the  con- 
summation of  a  deal  to  become  effective  im- 
mediately upon  the  expiration  of  a  current 
contract.  The  terms  also  provide  that 
non-contract  artists  who  have  been  con- 
tinuously employed  by  a  given  company  for 
six  months  or  more,  are  to  be  considered 
in  the  same  category  as  the  contract  player. 

Fines  for  Violation 

The  arbitrator  handles  disputes  arising 
under  the  agreement  but  appeal  may  be 
taken  from  the  decision  of  this  arbitrator 
to  the  executive  committee  of  the  Producers 
Association  in  Hollywood,  and  appeal  may 
be  made  from  the  decision  of  this  committee 
to  the  executive  committee  of  the  Hays 
organization  in  New  York.  The  Agreement 
provides  for  the  assessment  of  fines  for  its 
violation. 

Headquarters  for  the  clerical  work  inci- 
dent to  carrying  out  the  Agreement  have 
been  set  up  in  the  offices  of  the  Producers 
Association,  with  Fred  W.  Beetson,  execu- 
tive vice-president  of  the  Producers  Asso- 
ciation, sitting  in  charge  when  Mr.  Loeb 
is  absent. 

Early  last  January,  when  the  socalled 
"repudiation  letters"  issued  by  Fox  to  con- 
tract artists  and  technicians  were  very  much 
in  the  public  discussions  of  Hollywood,  Mr. 
Loeb  urged  the  calling  of  an  Academy  meet- 
ing for  the  purpose  of  obtaining  a  formal 
Academy  condemnation  of  the  Fox  Com- 
pany for  its  action  in  seemingly  repudiating 
contracts  with  certain  of  its  people.  At 
that  meeting  a  violent  discussion  of  the 
Producers  Agreement  was  launched,  and 
some  present  urged  an  immediate  condem- 
nation of  the  Agreement  by  the  Academy. 
Finally  a  resolution  was  passed  declaring 
for  a  further  study  of  the  Agreement.  Each 
branch  of  the  Academy  was  directed  to 
make  a  study  to  consider  the  effect  upon  its 
own  membership,  and  to  report  back  its 
findings  to  the  executive  committee.  Sev- 
eral meetings  were  held,  some  of  them  at- 
tended by  Mr.  Loeb,  who  sought  to  justify 


Agree  on  Evils  of  Raids,  Pre- 
mature Dickering  and  Secret 
Pacts,  but  Want  Arbitration 
on  American  Association  Plan 

the  equity  and  importance  of  the  document. 

Finally,  when  the  reports  were  all  made, 
at  an  executive  meeting,  with  only  the  Pro- 
ducers Branch  dissenting,  it  was  voted 
that  the  Academy  withhold  any  recommen- 
dation of  approval  of  the  Agreement,  and 
that  still  further  study  of  it  be  made,  with 
the  hope  that  possibly  a  compromise  Agree- 
ment might  be  drafted  which  would  be 
acceptable  to  both  Producers  and  the 
Academy,  and  substituted  for  the  original 
Loeb  Agreement.  To  date  no  such  substi- 
tute has  been  formulated,  though  it  is  said 
efforts  along  this  line  still  are  in  progress. 

As  matters  now  stand,  the  Academy 
branches,  through  their  respective  commit- 
tees, are  outlining  a  number  of  recommen- 
dations for  amending  the  Agreement,  which 
may  then  receive  Academy  approval.  These 
recommendations,  as  yet  unpublished,  are 
said  to  be  approximately  as  follows : 

The  Academy  agrees  in  principle  to 
the    three    major    purposes    of  the 
Agreement,  to  wit :  No  raids ;  no  premature 
agreements  or  negotiations ;  no  secret  agree- 
ments. 

y  That  the  clause  providing  for  notifi- 
~"  fication  of  the  former  employer  during 
a  period  of  six  months  after  the  expiration 
of  the  contract  be  deleted.  It  is  generally 
thought  among  Academy  members  that,  once 
an  employer  dispenses  with  the  services  of 
an  employee,  the  employer  has  no  further 
title,  or  claim,  upon  the  former  employee's 
services,  nor  right  to  know  about  his  nego- 
tiations for  future  employment. 

2  Addition  of  a  clause  which  will  make 
~*  '  it  obligatory  upon  a  contract  em- 
ployee to  notify  his  employer,  while  he  still 
is  under  contract  (and  including  the  final 
thirty  days  of  his  contract)  of  all  offers 
made  for  his  services  by  another  company 
than  his  current  employer.  The  purpose  of 
this  is,  of  course,  to  have  an  all-around 
check  upon  all  offers  made  to  contract 
artists  while  employed. 

A  An  amendment  providing  for  the  in- 
"  elusion  in  all  standard  uniform  con- 
tracts of  compulsory  arbitration,  either 
through  the  Conciliation  Branch  of  the 
Academy,  or  by  the  selection  of  arbiters  in 
accordance  with  the  generally  accepted  prin- 
ciples of  the  American  Arbitration  Associa- 
tion and  the  California  laws  governing 
compulsory  arbitration.  The  Academy  com- 
mittee, excepting  only  the  Producer  Branch, 
believe  that  under  no  circumstances  will  the 
Academy  membership  agree  to  or  endorse 
the  present  Producer  Agreement,  which 
provides  for  its  own  arbitration  machinery 
and  an  arbitrator  appointed  and  paid  by 
the  Producers  only. 

These  recommendations  are  still  under 
consideration,  and  may  later  be  submitted 
either  to  the  executives  of  the  Academy  for 
action,  or  to  the  entire  membership. 


10 


MOTION    PICTURE  HERALD 


June    II,  1932 


EXPECT  ADMISSION  TAX  TO  BE  PAID 
ONCE  EACH  MONTH  AFTER  JUNE  21 


Exhibitor  Must  Obtain  Forms  at 
Nearest  Office  of  Collector 
of  Internal  Revenue,  to  Whom 
Assessment  Is  to  Be  Payable 

Official  forms  for  filing  returns  on  the 
newly  adopted  federal  admission  tax  of  ten 
per  cent  of  admissions  in  excess  of  40  cents 
are  in  preparation  by  the  Treasury  Depart- 
ment and  will  be  available  to  exhibitors 
within  the  next  ten  days  or  two  weeks.  The 
forms  must  be  obtained  by  the  exhibitor 
from  the  nearest  office  of  the  Collector  of 
Internal  Revenue,  to  whom  the  tax  is  pay- 
able. 

Although  particulars  of  the  collection  of 
the  tax  will  not  be  available  until  the  gov- 
ernment's forms  have  been  drawn  up,  Wash- 
ington opinion  holds  that  they  will  be 
payable  at  offices  of  the  Collector  of  Internal 
Revenue  once  each  month,  after  June  21, 
when  the  tax  law  goes  into  effect.  The 
Treasury  Department's  machinery  for  col- 
lecting the  tax  is  already  in  existence  to 
make  collections  on  the  existing  admission 
tax  on  tickets  in  excess  of  $3.  At  present 
monthly  box  office  reports  on  admissions 
above  three  dollars  are  filed  with  the  Col- 
lector of  Internal  Revenue,  to  whom  the 
tax  due  is  paid.  It  is  believed  that  the  same 
procedure  will  be  followed  with  the  lower- 
ing of  taxable  admission  brackets  to  41 
cents. 

Responsible  industry  opinion  also  holds 
that  in  most  cases  the  tax  will  not  be 
passed  on  to  the  public  but  will  be  absorbed 
by  the  theatres  whose  admission  scales  are 
within  the  tax  brackets.  It  was  said  that 
the  cost  to  the  theatre  of  computing  and 
recording  the  lower  admission  which  in- 
clude the  tax  would  be  greater  than  the  tax 
itself. 


ADMISSION  TAX 
EFFECTIVE  JUNE  21 

By  F.  L.  BURT,  Washington 

Reduction  of  the  admission  tax  exemp- 
tion from  $3  to  40  cents  will  become  ef- 
fective June  21,  the  President  on  June  6 
having  signed  the  revenue  act  of  1932,  in 
which  the  House  exemption  of  45  cents  was 
abandoned  in  favor  of  the  lower  figure  set 
by  the  Senate.  The  exemption  is  automat- 
ically to  be  returned  to  $3  on  July  1,  1934. 

While  the  exemption  figure  was  set  some- 
what lower  than  what  the  industry  would 
desire,  exhibitors  generally  are  well  pleased 
with  the  result  of  their  effort,  aided  by 
friends  in  the  House  and  Senate,  to  defeat 
the  strongly  defended  stand  of  the  Treas- 
ury in  favor  of  a  10-cent  exemption,  ac- 
cording to  Washington  circles. 

Regulations  governing  the  tax  will  be 
issued  by  the  Internal  Revenue  Bureau,  but 
will  not  incorporate  any  requirements  not 
now  in  force  under  the  Revenue  Act  of 
1926.  That  law  provides  that  the  price,  ex- 
clusive of  tax,  "shall  be  conspicuously  and 
indelibly  printed,  stamped  or  written  on  the 
face  or  back  of  that  part  of  the  ticket  which 


is  to  be  taken  up  by  the  management." 
Failure  to  have  the  tickets  so  printed  or  to 
sell  tickets  at  a  price  in  excess  of  the  amount 
printed  is  punishable  by  $100  fine. 

The  Government  has  no  concern  with 
admission  price  changes  by  exhibitors.  The 
theatre  may  changes  its  price  at  any  time, 
but  must  print  the  tickets  properly  and 
where  the  admission  is  in  excess  of  40  cents 
must  show  the  tax.  There  is  no  objection 
to  houses  now  charging  65  cents  dropping 
their  price  to  63  cents  so  as  to  have  the 
admission  and  tax  come  out  at  the  even 
figure  of  70  cents.  The  exhibitor  legally 
at  any  time  can  drop  his  price  to  40  cents 
or  less  to  escape  the  tax.  The  Government 
exercises  no  control  over  the  business  of  the 
exhibitor  but  is  concerned  only  with  collec- 
tion of  taxes  on  admissions  in  excess  of  40 
cents. 

Tax  returns  and  payments  are  to  be 
made  monthly  by  all  theatres.  Sufficient 
time  for  preparation  of  returns  after  the  end 
of  the  month  will  be  given  by  the  Internal 
Revenue  Bureau,  probably  15  days.  If  the 
tax  is  not  paid  when  due,  there  is  added  as 
part  of  the  tax  an  interest  charge  at  the 
rate  of  one  per  cent  a  month.  Wilful  fail- 
ure to  file  returns  when  due  is  punishable 
by  addition  of  25  per  cent  of  the  tax;  filing 
of  a  false  or  fraudulent  return  is  punishable 
by  the  addition  of  50  per  cent  of  the  tax. 

Liable  to  Year  in  Prison 

Any  person  required  to  make  returns  who 
wilfully  fails  to  pay  the  tax,  make  return 
or  keep  necesary  records  may,  in  addition 
to  other  penalties,  be  fined  not  more  than 
$10,000,  imprisoned  for  not  more  than  one 
year,  or  both,  and  shall  be  assessed  with 
costs  of  prosecution.  Wilful  failure  to  col- 
lect or  truthfully  account  for  and  pay  over 
taxes  is  punishable  by  a  fine  up  to  $10,000, 
imprisonment  for  a  maximum  of  five  years, 
or  both,  together  with  costs  of  prosecution. 
Similar  penalties  are  provided  in  the  case  of 
any  person  aiding  in  the  filing  of  fraudulent 
returns. 

The  Treasury  has  no  estimate  of  the 
number  of  houses  affected  by  the  new  tax 
because  of  the  expectation  that  many  will 
drop  their  admission  price  to  forty  cents. 
No  new  offices  will  be  opened  by  the  In- 
ternal Revenue  Bureau  because  a  sufficient 
number  is  already  in  existence.  Nearly 
every  state  has  an  office  for  collection  of 
internal  revenue  taxes.  Additional  employ- 
ees, however,  will  have  to  be  added  to  care 
for  the  millions  of  additional  returns  neces- 
sary under  the  new  law. 

Those  sections  of  the  admission  tax  pro- 
visions of  direct  interest  to  exhibitors  are 
as  follows : 

"A  tax  of  one  cent  for  each  10  cents  or 
fraction  thereof  of  the  amount  paid  for  admis- 
sion to  any  place,  including  admission  by  season 
ticket  or  subscription,  to  be  paid  by  the  person 
paying  for  such  admission ;  except  that  in  case 
the  amount  paid  for  admission  is  less  than  41 
cents,  no  tax  shall  be  imposed.  In  the  case 
of  persons  (except  bona  fide  employees,  munici- 
pal officers  on  official  business,  and  children  un- 
der 12  years  of  age)  admitted  free  or  at  re- 
duced rates  to  any  place  at  a  time  when  and 
under  circumstances  under  which  an  admission 


Levy  of  3  Per  Cent  on  Electric- 
ity Consumed  Also  Affects 
Exhibitors;  Income  and  Cor- 
poration Taxes  Are  Increased 

charge  is  made  to  other  persons,  an  equivalent 
tax  shall  be  collected  based  on  the  price  so 
charged  to  such  other  persons  for  the  same 
or  similar  accommodations,  to  be  paid  by  the 
person  so  admitted..  Amounts  paid  for  admis- 
sion by  season  ticket  or  subscription  shall  be 
exempt  only  if  the  amount  which  would  be 
charged  to  the  holder  or  subscriber  for  a  single 
admission  is  less  than  41  cents. 

"Effective  July  1,  1934,  section  500  (a)  (1) 
of  the  revenue  act  of  1926,  as  amended  by  sub- 
section (a)  of  this  section,  is  amended  by  strik- 
ing out  'less  than  41  cents'  wherever  appear- 
ing in  such  paragraph,  and  inserting  in  lieu 
thereof  '$3  or  less.' " 

Electricity  Levy  a  Factor 

Organizations  and  individuals  in  the  film 
industry,  however,  will  be  hit  by  a  number 
of  other  taxes  in  the  bill,  probably  the  most 
important  of  which,  from  the  standpoint  of 
the  exhibitor,  is  the  levy  of  3  per  cent  upon 
the  amount  paid  for  electricity  consumed 
for  either  commercial  or  household  use,  to 
be  paid  by  the  consumer. 

Normal  individual  income  tax  rates  will 
be  4  per  cent  on  the  first  $4,000  of  net  in- 
come and  8  per  cent  on  the  remainder,  with 
surtaxes,  starting  at  $6,000,  running  as  high 
as  55  per  cent  on  incomes  in  excess  of 
$1,000,000.  The  corporation  tax  rate  is  set 
at  13%  per  cent,  with  an  additional  three- 
fourths  of  1  per  cent  imposed  on  consoli- 
dated returns. 

The  income  and  corporation  taxes  will 
apply  next  year  to  income  of  1932,  but  the 
new  admissions  tax  and  most  of  the  miscel- 
laneous levies  in  the  bill  go  into  effect  15 
days  after  signature  by  the  President.  These 
include  a  tax  of  2  cents  on  each  check  or 
draft,  to  be  collected  by  the  paying  bank; 
taxes  on  the  issue  and  transfer  of  stocks 
and  bonds  and  on  conveyances,  safe  deposit 
box  rentals,  automobiles,  trucks,  tires  and 
accessories. 

Taxes  on  telegraph,  cable  and  radio  mes- 
sages and  on  telephone  conversations  cost- 
ing 50  cents  or  more  will  bear  upon  many 
in  the  industry,  and  both  business  organiza- 
tions and  individuals  will  make  heavy  con- 
tributions to  the  Government's  needs 
through  the  tax  of  four  cents  a  gallon  on 
lubricating  oils  and  the  impost  of  one  cent  a 
gallon  on  gasoline  purchased  for  consump- 
tion, the  latter,  however,  to  be  rescinded 
June  30,  1933,  and  the  levies  on  toilet  prep- 
arations, candy,  furs,  jewelry,  etc. 

Slightly  less  than  five  months  were  re- 
quired for  the  enactment  of  the  revenue  re- 
vision bill.  Hearings  on  the  measure  were 
started  by  the  House  ways  and  means  com- 
mittee January  13,  but  it  was  not  until 
March  8  that  it  was  reported.  The  House 
passed  the  bill  April  1,  and  on  April  6  the 
Senate  finance  committee  began  its  hearings. 
The  committee  made  its  report  to  the  Sen- 
ate May  9  and  the  bill  was  passed  a  few 
minutes  after  midnight  on  June  1. 


June    II,  1932 


MOTION    PICTURE  HERALD 


!  I 


40  CENT  EXEMPTION  SAVES  TRADE 
FROM  SERIOUS  TAXATION  BURDEN 


Few  45-Cent  Admissions,  so 
40-Cent  Exemption  Has  Sig- 
nificance of  45;  Hundreds 
Rallied  to  Defend  Industry 

The  enactment  of  the  new  federal  tax 
measure  in  terms  which  exempt  theatre  ad- 
missions under  41  cents  represents  to  the 
motion  picture  industry  relief  from  an  im- 
pending burden  so  serious  in  the  opinion  of 
some  observers  of  the  situation  that  they 
assert  that  "it  means  that  we  have  escaped 
from  an  era  of  operation  under  receiver- 
ships." 

Examination  of  the  field  charts  would 
tend  to  indicate  that  approximately  400  of 
the  12,500  theatres  of  the  country  will  be 
affected  by  the  admission  tax,  assuming 
that  the  present  scale  of  prices  is  main- 
tained. 

A  considerable  degree  of  strategy  was  in- 
volved in  the  efforts  of  those  friends  of  the 
industry  concerned  with  the  modification 
of  the  original  measure,  through  the  five 
months  in  which  it  has  been  in  evolution. 
The  day  before  the  vote  was  to  be  taken, 
the  Senate  finance  committee,  with  an  ap- 
parent realization  that  they  could  not  hope 
to  carry  their  11 -cent  exemption,  held  a 
morning  meeting  and  amended  the  commit- 
tee report  raising  the  exemption  from  11 
cents  to  31  cents. 

Final  Program  of  Strategy 

The  31-cent  provision  would  have  hit  a 
very  large  proportion  of  the  box  office  re- 
ceipts of  the  industry.  The  advocates  of  a 
higher  exemption  engaged  in  a  final  pro- 
gram of  strategy.  Senator  Tydings  of 
Maryland  made  a  speech  advocating  an  ex- 
emption of  51  cents  and  offered  an  amend- 
ment to  that  effect.  Whereupon  Senator 
Johnson  of  California  suggested  a  compro- 
mise between  Tydings'  51  cents  and  the 
committee's  31  cents,  a  compromise  at  41 
cents.  Senator  Tydings  accepted  Senator 
Johnson's  amendment  to  his  amendment  and 
the  vote  was  taken  at  41  cents. 

It  is  the  observation  of  students  of  the 
statistics  back  of  the  tax  campaign  that 
there  are  practically  no  motion  picture  the- 
atres in  the  United  States  charging  pre- 
cisely 45  cents,  hence  an  exemption  at  41 
cents  has  all  the  significance  of  an  exemp- 
tion at  46  cents.  It  is  also  their  calculation 
that  had  the  tax  applied  to  admissions  on 
all  places  of  amusement  up  to  and  including 
either  41  cents  or  46  cents  the  motion  pic- 
ture industry  would  have  been  called  upon 
to  pay  85  per  cent  of  the  total  revenue  in- 
volved. It  is  further  estimated  that  at  ex- 
actly 50  cents  the  motion  picture  would  fur- 
nish about  50  per  cent  of  the  revenue,  as 
at  that  point  admissions  to  baseball,  football, 
state  fairs  and  kindred  amusements  would 
aggregate  approximately  50  per  cent.  Above 
50  cents,  according  to  these  figures,  the  mo- 
tion picture  would  furnish  only  about  12 
per  cent  of  the  revenue. 
The  Senate  vote,  fully  analyzed  as  to 
party  affiliations  and  alignment  on  the  meas- 
ure, with  certain  curious  records  of  indif- 
ference or  neutrality,  is  presented  here: 


Senate  Vote  on  Admission  Tax 


D-Ashhurst 

Arizona 
D-Bankhead 

Alabama 
Blaine 

Wisconsin 
D-Bratton 

New  Mexico 
D-Broussard 

Louisiana 
D-Buckley 

Ohio 
D-Bulow 

South  Dakota 
Capper 

Kansas 
D-Cohen 

Georgia 
D-Connally 

Texas 
D-Coolidge 

Massachusetts 
D-Copeland 

New  York 
D-Costigan 

Colorado 
Couzens 

Michigan 
Davis 

Pennsylvania 
D-Dill 

Washington 
Frazier 

North  Dakota 
D-George 

Georgia 
D-GIass 

Virginia 
D-Gore 

Oklahoma 
D-Hawes 

Missouri 
Howell 

Nebraska 


YEAS 

D-Hull 

Tennessee 
Johnson 

California 
Jones 
Washington 
*D-King 
Utah 
D-Lewis 

Illinois 
D-Logan 

Kentucky 
D-McGill 
Kansas 
Moses 
New  Hampshire 
Norbeck 

South  Dakota 
Norris 

Nebraska 
Nye 

North  Dakota 
Oddie 

Nevada 
Robinson 
Indiana 
Schall 

Minnesota 
Shortridge 
California 
Steiwer 
Oregon 
D-Trammell 
Florida 
D-Stephens 

Mississippi 
D-Tydings 

Maryland 
D- Wagner 

New  York 
D-David  Walsh 

Massachusetts 
D-Wheeler 
Montana 


*  Changed  "no"  to  "yes"  so  he  could  move  to  re- 
consider. 

D-27;  R-17— Total  44. 


NAYS 

Kean 
New  Jersey 
D-Kendrick 
Wyoming 
Keyes 

Nezv  Hampshire 
LaFollette 

Wisconsin 
McNary 
Oregon 
Metcalf 

Rhode  Island 
Patterson  _ 
Missouri 
Reed 
Pennsylvania 
D-Robinson 

Arkansas 
D-Sheppard 
Texas 
Smoot 
Utah 
Thomas 
Idaho 
Vandenberg 
Michigan 
Walcott 
Connecticut 
D- Walsh 
Montana 
White 
Maine 


Bailey 

North  Carolina 
D-Barbour 

New  Jersey 
D-Barkley 

Kentucky 
Bingham 

Connecticut 
Borah 

Idaho 
Carey 

Wyoming 
Cutting 

New  Mexico 
Dale 

Vermont 
Dickinson 

Iowa 
Fess 

Ohio 
D-Fletcher 

Florida 
Hale 

Maine 
D-Harrison 

Mississippi 
Hastings 

Delaware 
Hatfield 

West  Virginia 
Havden 

Arizona 
Hebert 

Rhode  Island 
D-8;   R-25 — Total  33. 

MEMBERS  NOT  VOTING 
(Or  Paired) 
R-Austin  Neely 

Vermont  West  Virginia 

Black  Pittman 

Alabama  Nevada 
R-Brookhart 

Iowa 
Byrnes 

South    Carolina  Smith 
Mrs.    Caraway  South  Carolina 

Arkansas  Swanson 
R-Glenn  _  Virginia 

Illinois  T.  „ 

R-Goldsborough  Oklahoma 

Maryland  R-Townsend 

Louisiana  „  Delaware 

McKellar  R-Waterman 

Tennessee  Colorado 
Morrison  R-Watson 

North   Carolina  Indiana 
Total— 19. 


FL-Shipstead 
Minnesota 


Details  of  Alignments  in  Senate 
Balloting  Show  Broolchart 
Neither  Paired  Nor  Voted; 
Strategy  in  5  Months'  Debate 

It  is  to  be  noted  that  Senator  Smith  Wild- 
man  Brookhart  of  Iowa,  just  defeated  in 
the  Republican  primaries  there,  and  a  some- 
what vigorously  self-proclaimed  ally  of  the 
motion  picture  exhibitor,  neither  paired  nor 
voted.  Senator  Dickson  of  Iowa  voted 
against  the  industry. 

ANALYSIS 

Those  voting  for  the  measure: 
27  Democrats 
17  Republicans 

44  Total 

Those  voting  against  the  measure: 
8  Democrats 
25  Republicans 

33  Total 
Not  voting  or  paired: 
7  Republicans 
10  Democrats 

1  (Senator  Swanson  in  Europe) 
1  Farmer  Laborite 

19  Total 

The  defense  of  the  industry  against  the 
tax  menace  in  Washington  stirred  exhibitor 
leaders  in  every  section  and,  in  the  words 
of  Charles  Petti john  of  the  Motion  Picture 
Producers  and  Distributors  of  America, 
"brought  forward  hundreds  of  good  friends 
of  the  motion  picture  outside  the  industry." 


Only  Newsreel  Houses  Avoid 
Admission  Levy  on  Broadway 

Broadway's  two  newsreel  theatres  will 
be  the  only  ones  on  New  York's  theatrical 
thoroughfare  which  will  completely  escape 
payment  of  the  admission  tax  on  the  basis 
of  current  admissions.  Loew's  New  York 
theatre,  a  subsequent  run  house,  operates 
at  a  40-cent  top  on  week  days  and  therefore 
will  be  the  only  standard  program  theatre 
outside  the  tax  limitations.  This  falls 
within  the  tax  bracket  for  Saturday,  Sunday 
and  holiday  performances,  however,  on  the 
basis  of  the  current  week-end  top  of  50 
cents. 

Of  the  11  other  Broadway  houses,  all  will 
escape  the  tax  throughout  week  day  morn- 
ing performances.  Several  will  escape  on 
week  day  afternoons,  but  all  will  come 
within  the  tax  range  for  evening  and  week- 
end and  holiday  performances  on  the  basis 
of  the  present  scale. 


Sheehan,  Given  New  Contract, 
Returning  to  Fox  Coast  Post 

Winfield  Sheehan,  who  returned  with  Sol 
Wurtzel  from  Europe  last  week-end,  leaves 
for  the  Coast  this  week  to  resume  super- 
vision of  the  Fox  plant.  A  new  six-year 
contract  is  based  on  his  previous  weekly 
salary,  but  the  total  return  is  to  be  spread 
over  a  period  of  six  instead  of  five  years. 

Sidney  R.  Kent,  Fox  president,  leaves 
with  Mr.  Sheehan  and  Mr.  Wurtzel,  and 
will  remain  at  the  studio  until  both  execu- 
tives have  taken  complete  hold  in  the  re- 
sumption of  their  production  direction. 


12 


MOTION    PICTURE  HERALD 


June    II,  1932 


WRITER  GENERATION 

FOR  SCREEN  URGED 


Fannie  Hurst  and  Heywood 
Broun  Declare  Industry  Should 
Get  Own  Story  Material;  "De- 
flate Adjectives" :  Columnist 

Two  writers,  each  more  or  less  promi- 
nent in  his  and  her  particular  sphere  of  the 
composition  business,  appeared  at  the 
weekly  forum  of  the  New  York  Motion  Pic- 
ture Club  on  Tuesday  and  offered,  jointly, 
a  charmingly  simple  analysis  of  the  why  of 
so  many  writers'  irritation  for,  and  conse- 
quent reviling  of  Hollywood.  This  done, 
they  offered  a  remedy  of  equal  simplicity 
for  the  unhappy  situation,  but  its  applica- 
bility appears  to  be  definitely  uncertain,  at 
least,  remote. 

Fannie  Hurst  and  Heywood  Broun,  the 
writer-speakers,  see  the  situation  in  this 
light :  Writers  of  our  better  fiction  do  not 
write  scenarios,  consequently  motion  picture 
producers  who  patronize  or  retain  them  are 
not  receiving  scenarios  from  them.  Yet,  the 
producer  must  have  a  scenario  before  he 
can  make  a  picture,  and  in  the  process  of 
turning  a  work  of  fiction  into  a  scenario, 
the  author's  sensibilities  more  often  than 
not  are  either  mildly  offended  or  violently 
outraged.  The  obvious  cure,  if  there  must 
be  a  cure,  say  Miss  Hurst  and  Mr.  Broun, 
is  in  the  development  by  the  motion  picture 
industry  of  a  generation  of  writers  whose 
works  are  designed  for  the  screen  and  the 
screen  alone. 

Miss  Hurst's  opinion  is  qualified,  or 
should  be,  by  such  estimable  byproducts  of 
her  writings  as  the  motion  picture  versions 
of  her  "Humoresque,"  "Lummox"  and 
"Symphony  of  Six  Million."  Mr.  Broun, 
New  York  World-Telegram  columnist,  dra- 
matic critic,  occasional  actor  and  producer, 
and  also  occasional,  but  thus  far  unsuccess- 
ful, candidate  for  public  office  on  the  So- 
cialist ticket,  qualifies  by  virtue  of  his  wide 
acquaintance  among  the  writing  gentry 
either  now  or  formerly  in  Hollywood. 

Should  Write  Directly  for  Screen 

"From  all  such,"  Mr.  Broun  says,  "I  have 
heard  tales,  particularly  about  the  executive 
end  of  the  studio  business,  which  have 
amazed  and  humiliated  me.  Some  of  them 
are  true,  but  Hollywood  certainly  is  not  en- 
tirely to  blame.  Writers  are  apt  to  overlook 
the  fact  that  magazines  and  newspapers,  too, 
edit  their  offerings,  and  most  certainly  make 
a  'play'  for  the  masses. 

"It  should  be  apparent  to  all  concerned 
that  novels  and  short  stories  are  not  scena- 
rios. They  do  not  march  themselves  auto- 
matically to  the  screen.  Scenarios  should 
be  written  directly  for  the  screen,  and  should 
derive  from  no  other  source.  What  Holly- 
wood needs  is  more  pride.  It  should  di- 
vorce itself  from  fiction  and  from  the  stage. 
It  should  get  its  own  story  material ;  it 
should  say,  'To  hell  with  the  stage,'  'To 
hell  with  the  novel.'  It  should  be  able  to 
say  always,  'This  is  our  own."  " 

Mr.  Broun  remarked  that  he  had  had  no 
sympathy  with  the  widely  heralded  displeas- 
ure of  Theodore  Dreiser  over  the  manner 
in  which  his  "American  Tragedy"  was  al- 


tered in  the  process  of  its  transfer  to  the 
screen.  "Dreiser  knew  that  it  was  neces- 
sary to  cut  it  for  the  stage.  Then  why  not 
for  the  screen?"  he  asked. 

The  newspaper  columnist  took  occasion  to 
chide  the  industry,  or  that  part  of  it  which 
authors  its  public  notices,  for  its  use  of  ex- 
travagant phraseology.  He  made  a  spirited 
plea  for  the  "deflation  of  adjectives"  in  or- 
der that  they  might  be  reduced  to  a  plane 
on  which  they  would  again  "mean  some- 
thing." 

Overworking  Word  "Genius" 

"  'Great,'  "  he  said,  "is  the  word,  es- 
pecially misused  by  the  entertainment  world. 
I  have  never  seen  a  'great'  movie,  although 
that  may  be  my  fault  inasmuch  as  I  only 
see  about  two  a  year.  Now  the  industry's 
influence  on  vocabularies  has  been  extended 
to  the  critics.  They  are  overworking  the 
word  'genius'  now.  The  use  of  that  word 
should  be  restricted  to  about  once  every 
two  years  by  reviewers.  There  has  been  so 
much  extravagant  praise  of  performances 
that  it  has  come  to  the  point  where  the  use 
of  the  word  'adequate'  in  describing  one  is 
likely  now  to  get  the  reviewer  a  punch  in 
the  nose  from  the  player  so  referred  to." 

On  the  conclusion  of  his  talk,  Mr.  Broun 
was  presented  with  a  caricature  of  himself 
by  Nat  Karson,  Chicago  artist. 

Miss  Hurst  also  advocated  the  develop- 
ment of  writers  who  would  work  exclu- 
sively for  the  screen. 

"The  amazing  discrepancies  between  the 
creative  and  producing  ends  of  motion  pic- 
tures," she  said,  "place  serious  obstacles  be- 
fore the  writer  for  the  screen.  The  writing 
art  is  divided  from  the  producing  art  by 
many  intervening  processes.  The  fatal  dis- 
crepancy between  paper  and  screen  is  that 
novels  do  not  translate  themselves  to  pic- 
tures. Either  there  must  be  introduced  some 
new  interpretative  medium  between  novel 
and  screen,  or  there  must  be  developed  a 
new  generation  of  writers  to  write  exclu- 
sively for  the  screen,  to  serve  the  peculiari- 
ties, dimensions  and  limitations  of  the 
screen  alone." 


Paramount  Broadway  Fulfills 
A  Sinking  Fund  Requirement 

Paramount  Broadway  Corporation  on 
Wednesday  delivered  to  Chemical  Bank  & 
Trust  Company,  trustee,  $125,000  par  value 
of  its  first  mortgage  5l/>  per  cent  sinking 
fund  gold  bonds,  which  are  a  closed  first 
mortgage  lien  on  the  Paramount  Building 
and  land  in  New  York  City. 

The  delivery  for  cancellation  was  made 
in  fulfillment  of  sinking  fund  requirements 
of  July  1,  1932,  and  upon  the  cancellation 
of  this  amount  of  bonds,  there  will  be  out- 
standing $9,000,000  of  an  original  issue  of 
$10,000,000,  according  to  a  Paramount 
announcement. 


Columbia  Ball  Team  Wins 

The  baseball  team  of  Columbia  Pictures 
last  week  defeated  the  Erpi  team  at  Central 
Park  in  New  York,  by  a  score  of  4-3. 


Aleograph  Sues 
Western  Electric 

Charging  Western  Electric  Company, 
Inc.,  with  infringement  of  patent  rights,  the 
Aleograph  Company  of  San  Antonio,  Texas, 
filed  a  suit  against  the  Erpi  parent  com- 
pany in  the  equity  department  of  the  federal 
court  at  Brooklyn  N.  Y.,  on  Tuesday,  and 
asked  an  injunction  restraining  the  com- 
pany from  further  manufacturing  and  leas- 
ing machines  which  infringe  on  the  patent. 

The  plaintiff  company  sets  forth  that  it  is 
the  owner  of  letters  patent  issued  in  1920 
to  Allen  Stowers  and  Leo  De  Hymel  for 
the  manufacture  and  sale  of  talking  motion 
picture  equipment,  and  alleges  that  for  the 
past  six  years  Western  Electric  has  been 
infringing  on  these  patent  rights. 

Leader  Endorses 
Lichtman's  Plan 

Exclusive  bookings,  as  advocated  by  Al 
Lichtman  of  United  Artists,  were  endorsed 
by  Harry  Huffman,  president  of  the  Rocky 
Mountain  Theatre  Owners'  Association,  in 
a  letter  to  members  which  was  read  at  a 
general  meeting  of  the  organization  held 
in  Denver  this  week. 

In  endorsing  the  new  distribution  plan, 
Huffman  wrote  that  it  might  prove  to  be 
"the  salvation  of  theatres,  keeping  them 
from  a  return  to  their  nickelodeon  begin- 
nings." Joe  Dekker,  vice-president  of  the 
association,  presided  at  the  meeting. 

At  the  session  Mr.  Huffman  was  re- 
elected president  of  the  organization  and 
Emmett  Thurman  was  again  named  secre- 
tary and  general  counsel.  Other  officers 
elected  were :  Joe  E.  Dekker,  first  vice- 
president;  Blanche  Tyo,  second  vice-presi- 
dent; Ed  Schulte,  third  vice-president; 
Russell  Hartwich,  fourth  vice-president ; 
Gus  Kohn,  treasurer. 

Blue  Law  Fight  in  Kansas 

Town  Brings  Sharp  Break 

The  Parsons,  Kan.,  blue  law  controversy 
reached  the  boiling  point  this  week  when 
the  Ministerial  Alliance  announced  its  op- 
position to  petitions  being  circulated  ask- 
ing for  a  referendum  on  city  blue  laws. 

Definite  alignment  of  forces  on  the  issue 
appeared  when  petitions  asking  the  city 
commission  to  repeal  sections  of  the  blue 
law  were  circulated  by  a  local  druggist. 
The  controversy  had  been  brought  to  a  cli- 
max when  A.  G.  Smith,  manager  of  the 
Uptown  Theatre,  and  Glen  W.  Dickinson 
Theatres  were  each  fined  $50  in  district 
court  on  a  charge  of  running  Sunday  shows. 

Bell  &  Howell  Announces  New 
Color  Process  Filmo  Cameras 

Bell  &  Howell,  Chicago  equipment  manu- 
facturer, has  announced  new  Filmo  cameras 
and  projectors  designed  for  taking  and 
showing  color  motion  pictures  by  the  Mor- 
gana Color  Process.  In  the  process,  color 
is  not  inherent  in  the  film  itself,  the  com- 
pany says,  but  is  obtained  by  special  filters 
in  the  camera  and  projector  in  conjunction 
with  special  mechanism. 


June    II,  1932 


MOTION    PICTURE  HERALD 


13 


THE  CAMERA  CEPCCTS 


SIGNED.  The  gentleman  at  the  left,  at 
any  rate.  For  he  is  Preston  Foster,  whom 
Warner  Brothers  have  signed  following 
his  success  in  "Two  Seconds,"  Edward 
G.  Robinson  vehicle. 


LIGHT  AND  SHADOW.  (Below) 
One  of  the  most  impressive  studies 
in  modern  photographic  art  to  issue 
from  motion  picture  sources  is  this 
portrait  of  Elissa  Landi,  Fox  player. 


.   *l  f    ■■  / 

A  STAR  AND  HIS  WIFE.  Richard 
Barthelmess,  film  luminary  since  his 
role  in  "Tol'able  David,"  and  Mrs.  Bar- 
thelmess. The  First  National  star  is  now 
working  on  "Cabin  in  the  Cotton." 


DISCUSSING  1932-33  SALES  PLANS.  Members  of  the  Warner-First  National-Vitaphone  distribution  organization  in  convention 
at  the  Park  Central  hotel  in  New  York  this  week.  The  meeting  was  attended  by  home  office  executives,  district  and  branch 
managers  and  salesmen  of  Eastern  and  Canadian  exchanges,  and  was  presided  over  by  Andy  W.  Smith,  Eastern  sales  manager. 


14  MOTION    PICTURE    HERALD  June    II,  1932 


GREETINGS.  (Above)  As  Conrad 
Nagel,  M-G-tvl  featured  player, 
was  welcomed  back  to  Hollywood 
following  his  tour  of  the  country 
as  vice-president  of  the  Academy. 

YOUTH  AND  AGE.  (Below)  Kay 
Francis,  First  National  star,  at 
Yosemite  National  Park  beside 
tree  exhibit  marked  to  show  age 
in  historical  terms. 


HER  OWN  HOME.  Marie  Dressier,  M-G-M 
star,  greeting  the  world  for  the  first  time,  it 
is  said,  from  her  own  doorstep.  She  recently 
purchased  the  estate  in  Beverly  Hills,  Cal.,  of 
King  C.  Gillette,  the  safety  razor  impresario. 


June    II,  1932 


MOTION    PICTURE    HERALD  15 


BACK  TO  COMEDY.  (Below)  Harry 
Langdon,  one  of  the  screen's  veteran 
laugh-makers,  who  will  return  to  comic 
roles  in  a  series  of  Educational-Mermaid 
comedies  directed  by  Harry  Edwards. 


AFTERMATH.  (Above)  Columbia 
executives    following  convention: 

Abe  Montague,  Rube  Jackter,  Charles 
Rosenzweig,  Abe  Schneider,  Harold  Em- 
erson, Harry  Cohn,  Al  Riben,  George 
Gray,  Edna  Edwards,  Hal  Hode,  Jack 
Cohn,  Jerry  Safron,  Lou  Weinberg,  Mil- 
ton Hannock,  Nat  Cohn,  Ralph  Gervers 
and  George  Brown. 

HUGE  STAGE.  (Below)  The  larg- 
est sound  stage  in  Europe,  at  new 
Gaumont-British  studio,  with  9,000 
square  feet.   (Story  on  Page  19.) 


CLOSEUP.  A  unique  studio  production  study 
of  George  Brent,  Warner  featured  player,  as 
he  was  being  photographed  by  Sid  Hickox, 
cameraman,  in  a  scene  for  "The  Night  Flower." 
This  still  is  by  Irving  Lippman. 


16 


MOTION    PICTURE  HERALD 


June     II,  1932 


TIMELINESS  IS  NEW  STUDIO  MOTTO 


The  gangster  is  dead. 

Horror  has  run  its  course. 

Newspaper  yarns  have  run  their  course. 

Courtroom   drama  lies  exhausted. 

These  cinematic  facts  seem  very  definite 
from  just  a  casual  perusal  of  product  an- 
nouncements for  the  coming-  season.  Not 
all  of  them  have  yet  been  made,  and  the 
companies  which  have  made  them  are, 
wisely,  holding  back  enough  open  spots  to 
permit  them  to  make  immediate  use  of  a 
new  and  popular  idea,  or  to  follow  the  or- 
thodox custom  of  rushing  into  any  old  cycle 
which  looks  good  and  which  is  started  by 
a  superlatively  good  picture. 

What  then,  may  we  expect  from  these 
cinema  shops  of  Hollywood  during  the  sea- 
son of  1932-33? 

Timeliness  is  the  word  most  emphasized 
in  product  announcements  and  studio  pub- 
licity. Like  most  any  other  word  the  boys 
seize  upon  as  apt,  probably  it  will  be  worn 
to  a  frazzle  before  it  is  discarded.  But, 
mainly,  it  seems  to  mean  that  producers  and 
other  executives  whose  jobs  demand  that 
they  select  the  stories  intend  trying  to  do 
what  successful  magazine  and  newspaper 
editors  have  been  doing  successfully  for 
these  many  years :  Keep  up  with  the  public 
tastes.  All  of  which  is  important,  to  the  box 
office  and  to  our  dear,  suffering  public,  if 
they  do  it. 

Too  long  have  pictures  been  made  to 
suit  the  tastes,  the  vanities,  the  whims  of 
Hollywood. 

Much  too  much  longer  have  they  been 
dictated  by  a  group  of  salesmen  and  sales 
executives  who  knew  less  about  public 
tastes  than  Hollywood,  who  knew  nothing 
but  to  yell  for  something  to  duplicate  what 
their  competitor  "cleaned  up  on"  last  sea- 
son. 

Tell  Public  What  It  Wants 

For  years  there  has  been  a  popular  slogan 
in  Hollywood,  and  along  the  film  rialtos  of 
New  York,  Detroit,  Atlanta,  Seattle  and 
elsewhere :  "Give  the  public  what  it  wants." 
Seldom  has  it  seemed  to  have  occurred  to 
our  moguls  that  the  public  does  not  know 
what  it  wants !  It  must  be  told.  That  is 
why  billions  have  been  spent  in  advertising : 
to  tell  the  public  what  it  wants,  to  make 
it  Frigidaire-conscious,  or  Buick-conscious, 
or  halitosis-conscious.  Otherwise  the  public 
still  would  be  riding  bicycles,  sleeping  on 
feather  beds,  instead  of  a  modern  Rolls 
Royce  mattress,  eating  meat  and  potatoes 
instead  of  sterilized  cottage  cheese  and  vita- 
mins. 

But  while  the  public  does  not  know  what 
it  wants,  it  most  certainly  does  know  what 
it  likes.  And  therein  lies  the  possibilities  of 
following  a  policy  of  timeliness  in  the  pro- 
duction of  mass  entertainment.  Magazines, 
newspaper  headlines,  the  fashions,  radio 
programs,  sewing  circle  gossip,  all  these  and 
many  others  are  unfailing  sources  of  infor- 
mation as  to  what  Mr.  and  Mrs.  Public 
are  liking  just  now.  Smart  exhibitors,  inci- 
dentally, can  get  some  pretty  accurate  no- 
tions if  they  stand  in  their  lobbies  and  listen 


Pictures,  of  Gangdom,  Horror, 
Courtroom  and  Newspaper  Yarns 
Are  Out   for   Coming  Season 

By  LEO  MEEHAN 

to  patrons,  both  in-bound  and  out-bound. 

The  public  did  not  want  gangster  pic- 
tures, but  it  liked  them  until  doddering 
minds  stuffed  the  type  down  the  public's 
throat  after  it  had  had  its  fill,  and  more. 
The  horror  cycle,  the  newspaper  cycle  and 
the  courtroom  melodrama  cycle  were  short- 
erlived,  but  the  same  was  true  about  them. 
So,  for  next  season  we  see  in  the  offing : 

Much  modern  hectic  "life    in  the 
big  city." 

Adventure  and  exploration. 
Mystery  thrillers. 
Problem  plays. 
Neurotic  themes. 

In  addition  to  these,  there  will  be  a  few 
of  the  freak  or  horror  type,  but  only  a  few. 
West  Point  seems  to  be  a  popular  subject, 
and  there  will  be  a  number  of  pictures  with 
the  collegiate  background,  including  the 
usual  quota  of  football  pictures.  Other 
sports  may  be  picturized,  including  hockey, 
and  possibly  the  Olympic  games,  to  be  held 
in  Los  Angeles  this  summer,  may  have  an 
influence.  So  far  only  one  definitely  tied  to 
this  subject  has  been  announced. 

The  usual  quota  of  Westerns  is  in  pros- 
pect, featuring  specific  personalities  in 
series,  such  as  the  perennially  popular 
George  O'Brien,  Tom  Mix,  or  others  of 
that  type. 

Few  with  Musical  Backgrounds 

Only  a  few  have  been  announced  with 
musical  backgrounds,  though  this  number 
may  increase  quickly  should  the  box  office 
reports  be  favorable.  Backstage  life,  which 
had  a  vigorous  cycle  for  a  time,  comes  into 
the  schedules  only  two  or  three  times,  so 
far.  But  life  in  Hollywood,  on  the  con- 
trary, seems  ready  to  burst  forth  upon  the 
screen  via  several  productions. 

Adventure  pictures  will  come  in  wide 
variety  from  the  far  corners  of  the  earth — 
from  the  Malay  Peninsula  and  Borneo  be- 
low the  equator,  to  the  Arctic  wastes,  from 
the  heart  of  Africa  and  from  the  depths 
of  the  seas.  There  are  a  few,  too,  based 
upon  aviation  themes. 

Due  to  the  recent  success  of  several  books 
or  plays  with  political  satire  for  their  ma- 
terial, and  also  to  the  anticipated  political 
interest  incident  to  a  presidential  campaign, 
plans  are  made  for  several  pictures  along 
these  lines.  Even  the  veteran  showman, 
George  M.  Cohan,  picture-shy  for  ten  years 
or  more,  is  preparing  to  dip  into  this  field 
of  the  cinema  shortly. 

The  general  economic  situation  has  re- 
sulted in  a  substantial  shortage  of  success- 
ful plays  and  successful  novels.  Shortage 
of  cash  has  prevented  film  companies  from 
rushing  into  the  market  and  outbidding  one 
another  for  such  material  as  is  available 
from  these  sources.  Bankers  who  have  come 
into  the  picture  are  said  to  frown  upon 
million-dollar  inventories  of  purchased  story 
material,  75  per  cent  of  which  never  will 
be  used.  They  demand  hand-to-mouth  buy- 
ing this  year.  So  it  is  likely  that  there  will 


be  a  merry  scramble  for  topical  material 
which  seems  to  hit  the  public  fancy  from 
month  to  month,  with  the  successful  bidders 
rushing  said  material  into  production  and 
out  to  the  public  while  the  ideas  still  are 
hot. 

Some  "Down-to-Earth"  Themes 

Though  there  has  been  much  talk  about 
it,  there  is  little  indication  of  much  produc- 
tion concerned  with  "the  simple,  down-to- 
earth  themes."  There  are  some,  of  course, 
but  not  a  great  many.  And  there  is  almost 
a  total  absence  of  anything  spiritual  in 
theme.  Perhaps  that  is  because  Hollywood 
itself  isn't  very  spiritual-minded.  Its  produc- 
tion genii  are  apt  to  confuse  spiritual 
themes  with  religious  themes,  and  tell  you 
that  religious  themes  are  dynamite !  But 
who  knows  what  may  happen?  After  all, 
there  is  the  old  master,  Cecil  B.  De  Mille, 
in  the  offing,  threatening  to  do  a  great  re- 
ligious spectacle,  a  successor  to  his  immor- 
tal "Ten  Commandments."  Maybe  "C.  B." 
will  lead  the  way  to  these  paths. 

It  is  a  safe  bet  that  right  now  the  smartest 
magazine  and  book  editors,  men  who  must 
reach  ahead  a  year  or  even  two  for  their 
material,  are  buying  stories  and  articles 
with  spiritual  themes.  Why?  Because  they 
know  from  history  and  experience  that,  as 
sure  as  day  follows  the  night,  depression 
and  adversity,  coming  after  a  wave  of  lux- 
ury and  materialism,  inevitably  turns  the 
minds  of  the  masses  to  thoughts  of  the  spirit 
and  less  of  the  flesh.  And  they  are  prepar- 
ing for  the  change.  In  fact,  they  will  be 
ahead  of  it.  They  will  know,  before  the 
public  mind  is  wholly  conscious  of  it,  that 
the  public  is  prepared  for  such  themes.  And 
presto,  they  will  give  the  public  something 
it  likes. 


German  Censor  Banned  Only 
1%  of  Pictures  Since  1920 

Only  190  films,  measuring  2,300,000  me- 
ters of  film,  or  one  per  cent  of  the  total  of 
31,000  films  inspected,  have  been  banned 
in  Germany  since  the  promulgation  of  the 
cinema  law  of  1920,  providing  for  censor- 
ship, according  to  the  official  censor  report, 
says  a  communication  to  the  Department 
of  Commerce  from  George  R.  Canty,  trade 
commissioner  at  Berlin. 

The  record  shows  that  in  1923,  4.2  per 
cent  were  banned  entirely ;  in  1929,  0.5  per 
cent;  in  1930,  0.6  per  cent;  in  1931,  0.4  per 
cent.  A  negligible  number  were  banned  in 
part  during  1920  and  1931,  the  report  indi- 
cates. 


William  Wheat  Named  Head 
Of  the  Pennsylvania  MPTO 

William  R.  Wheat,  Jr.,  has  been  elected 
president  of  the  MPTO  of  Western  Penn- 
sylvania and  Western  Virginia.  Mr.  Wheat, 
former  organization  vice-president,  suc- 
ceeds David  J.  Selznick,  who  recently  re- 
signed to  join  Universal  as  a  salesman. 


June    II,    1932  MOTION  PIC 

A  VOTE  ON 

In  last  iveek's  issue  Motion  Picture  Herald  presented  a  letter 
front  Mr.  M.  H.  Hoffman,  Allied  Pictures  Corporation,  5  360 
Melrose  Avenue,  Hollywood,  discussing  bis  projected  production 
of  "Madame  Bovary"  tinder  the  title  of  "Indecent"  and  inviting 
exhibitors  to  write  letters  of  opinion  concerning  the  acceptability 
of  the  title.  Among  the  responses,  one  of  the  most  interesting 
and  vigorous  has  come  from  Mr.  Herman  G.  Weinberg  of  the 
Europa  theatre  in  Baltimore.    His  letter  follows: 

TO  THE  EDITOR  OF  THE  HERALD: 

May  I  take  this  means  of  expressing  an  opinion  in  the  con- 
troversy with  Mr.  M.  H.  Hoffman  re  the  use  of  the  title 
"INDECENT"  in  his  proposed  screen  transcription  of  Sustave 
Flaubert's  "MADAME  BOVARY"? 

Mr.  Hoffman  has  probably  never  read  "Madame  Bovary,"  or 
he  would  not  make  the  very  flagrant  and  obvious  error  of  call- 
ing Flaubert  "a  playwright"  and  "Madame  Bovary"  "a  well- 
known  stage  classic."  Flaubert*  was  a  novelist  and  "Madame 
Bovary"  is  a  novel — perhaps  one  of  the  three  greatest  ever 
written,  along  with  Dostoievski's  "Crime  and  Punishment"  and 
"The  Brothers  Karamazov." 

Mr.  Hoffman  also  bases  his  knowledge  of  the  story  on  what 
he  has  heard,  that  "Madame  Bovary"  is  a  "well-known  classic, 
etc."  Not  on  his  own  premises.  There  are  many  equally  well- 
known  classic  works  of  literature  that  many  filmgoers  might  find 
"objectionable" — as  some  of  them  might  find  "Bovary"  objec- 
tionable. This  is  supposing  that  these  works  would  actually  be 
filmed  in  the  spirit  in  which  they  were  written.  Of  course,  com- 
promises could  be  made  to  "touch  up"  and  lessen  the  shock, 
making  for  an  acceptable  feature  with  all  the  popular  ingre- 
dients, but  such  compromises  need  not  be  made  at  the  expense 
of  great  literary  works  when  there  are  so  many  hack  scenarists 
with  the  knack  of  turning  out  box-office  stories  with  even  more 
sensational  ingredients  than  Flaubert  provided  "Madame  Bovary" 
with. 

As  for  the  title  "INDECENT,"  the  only  answer  to  such  a  pro- 
posal is  that  it  is,  indeed,  indecent  to  even  think  of  it.  To 
exploit  the  most  obvious  phases  of  a  novel  on  adultery,  which  is 
what  "Madame  Bovary"  is,  and  to  discard  the  entire  romantic 
structure  that  Flaubert  built  up,  the  sympathy  for  Emma  Bovary 
which  he  infused  on  every  page,  is  blasphemous  to  the  memory 


*GUSTAVE  FLAUBERT,  French  novelist,  was  born  at  Rouen  on 
December  12,  1821.  He  was  a  contemporary  and  friend  of  Zola,  Daudet, 
Turgeniev  and  the  Goncourts.  His  works  include :  "Madame  Bovary," 
''The  Temptation  of  Saint  Anthony,"  "Salammbo"  and  "L'Education 
Sentimentale."  "Le  Candidat,"  a  drama  produced  in  1874,  was  a  com- 
plete failure.  Another  play  by  Flaubert  was  "Le  Chateau  des  Coeurs." 
He  wrote  a  number  of  short  stories  and  articles  for  the  French  press 
of  that  day. 

It  took  Flaubert  four  years  to  write  "Madame  Bovary,"  from  the 
beginning  of  1852  to  May,  1856.  The  government  brought  a  charge  of 
immorality  against  the  author  and  the  publisher,  but  both  were  ac- 
quitted and  the  novel  appeared  in  book  form  in  1857. 

The  "Encyclopedia  Britannica"  says :  "Every  critic  finds  a  new 
aspect  in  'Madame  Bovary'  and  it  has  been  and  is  made  to  illustrate 
the  most  diverse  literary  doctrines." 

Flaubert  died  of  apoplexy  on  May  8,  1880,  at  Croisset.  He  was 
buried  in  the  town  of  his  birth,  Rouen. 


URE    HERALD  17 


NDECENT" 


of  a  very  great  man  who  is  in  no  position  to  defend  himself 
and  must  remain  at  the  mercy  of  a  producer  who  has  taken 
advantage  of  the  fact  that  no  copyright  on  "Madame  Bovary" 
exists  in  America  to  prevent  the  filming. 

If  "Madame  Bovary"  as  a  box  office  title  will  not  gross  any- 
thing to  speak  of  (and  if  Mr.  Hoffman  expects  to  get  any  rev- 
enue from  the  great  American  hinterland,  he'd  better  abandon 
the  idea  at  once)  the  plan  to  film  it  ought  to  be  abandoned. 
Under  the  title  "INDECENT,"  or  "SALACIOUS"  or  anything 
else  you  want  to  call  it,  it  won't  draw  anyone  who  is  familiar 
with  the  book.  But  why  "Madame  Bovary"  should  be  more  of 
a  bugaboo  than  "Lena  Rivers"  or  "Molly  Louvaine"  or  "Clara 
Deane"  (recent  titles  of  films)  I  cannot  profess  to  understand. 
Except,  perhaps,  that  it  is  a  time-honored  custom  among  pro- 
ducers to  forego  the  original  title  of  a  book  or  play  they  are 
filming.  Why  they  should  do  this  when  the  original  title  has  in 
most  cases  been  published  to  the  skies,  heaven  only  knows. 

I  understand  that  censors  have  been  known  to  reject  films,  or 
scenes  in  films,  under  the  heading  of  "indecency".  Will  they 
pass  one  called  "INDECENT"? 

I  understand,  also,  that  adultery  as  a  theme  is  tabu**  in 
American  films.  What  does  Mr.  Hoffman  propose  to  do  about 
this?  It  seems  to  me  he  would  be  much  better  occupied  in 
working  out  a  scenario  that  would  pass  the  censors  and  the 
Hays  organization,  rather  than  trying  to  think  up  sensational 
titles  to  a  film  that  has  not  even  been  made. 

But  if  Mr.  Hoffman  intends  from  the  start  to  disregard  any 
difficulties  he  may  come  up  against  in  filming  Flaubert's  story, 
then  what  difference  does  it  make  what  he  calls  the  picture? 

With  all  best  wishes  to  "Madame  Bovary"  and  to  the  mem- 
ory of  Gustave  Flaubert,  I  remain 

Very  sincerely  yours, 

HERMAN  G.  WEINBERG 
Manager,  EUROPA  THEATRE 
Baltimore,  Maryland 

**ADULTERY  is  far  from  tabu  as  a  thematic  element  in  drama 
for  the  American  screen,  as  Mr.  Weinberg  appears  to  infer.  The  only 
documentary  discussion  of  the  subject  available  is  presented  in  the 
Production  Code,  to  which  the  members  of  the  Motion  Picture  Pro- 
ducers and  Distributors  of  America  have,  in  their  fashion,  subscribed. 
In  the  Second  Section  of  the  Code :  Plot  Material,  Paragraph  II  will 
be  found  to  say  : 

"Adultery  as  a  subject  should  be  avoided: 

"a.  It  is  never  a  fit  subject  for  comedy.  Through  comedy  of  this 
sort,  ridicule  is  thrown  on  the  essential  relationships  of  home  and 
family  and  marriage,  and  illicit  relationships  are  made  to  seem  per- 
missible, and  either  delightful  or  daring. 

"b.  Sometimes  adultery  must  be  counted  on  as  material  occurring  in 
serious  drama. 

"In  this  case : 

"A.  It  should  not  appear  to  be  justified; 

"B.  It  should  not  be  ured  to  weaken  respect  for  marriage ; 

"C.  It  should  not  be  presented  as  attractive  or  alluring." 

AAA 

Motion  Picture  Herald,  and  Mr.  Hoffman,  will  be  pleased 
to  receive  further  discussions  of  the  title,  from  the  point  of  view 
of  the  motion  picture  exhibitor  or  any  person  concerned  with  the 
presentation  and  exploitation  of  motion  pictures  to  the  public. 


Louisiana  Measure  Would  Tax 
Theatres  Showing  Screen  Ads 

A  bill  has  been  introduced  in  the  Louisi- 
ana House  of  Representatives  levying  a  spe- 
cial license- tax  on  motion  picture  theatres 
exhibiting  screen  advertisements.  Repre- 
sentative James  Horton  of  Red  Bay  parish 
is  author  of  the  bill. 

According  to  the  bill,  the  tax  will  be  as- 
sessed on  a  sliding  scale  according  to  the 


population  of  the  cities  where  motion  pic- 
ture houses  are  located.  The  schedule  is  as 
follows:  cities  of  1,500  to  3,000,  $50;  3,000  to 
5,000,  $125;  5,000  to  10,000  $250;  10,000  to 
15,000,  $350;  15,000  to  20,000,  $550;  20,000 
to  25,000,  $750;  over  25,000,  $850. 

There  will  be  no  more  "standing  room 
only"  in  Louisiana  theatres  if  a  bill  intro- 
duced in  the  House  of  Representatives  in 
Baton  Rouge  by  Representative  Robert 
Jones,  Washington  parish,  is  enacted  into 
law. 


Carl  Laemmle  Ready  to  Leave 
Baltimore  Hospital  Saturday 

Carl  Laemmle  is  expected  to  be  dis- 
charged from  the  Johns  Hopkins  Hospital, 
Baltimore,  on  Saturday.  He  may  go  to 
Europe  later  in  the  year. 

Carl  Laemmle,  Jr.,  has  returned  to  the 
Coast,  finding  another  visit  to  his  father 
unnecessary,  since  Mr.  Laemmle  is  well  on 
the  way  to  complete  recovery  from  a  recent 
operation. 


18 


MOTION    PICTURE  HERALD 


June    II,  1932 


Pooling  of  Stars 
Seen  by  Cohn  an 
Industry  Benefit 


THE  NEWEST  PICTURES 


rr Doctor  X"  aTriumph  in  Techni- 
color; Adventure,  Thrills,  Edu- 
cation in  "Igloo" ;  Fine  Westerns 
By  LEO  MEEHAN 


Striking  a  new  note  in  mystery  melo- 
drama, Warners  have  turned  out  an  in- 
tensely  interesting  subject  entirely  in  Tech- 
nicolor. It  is  "Doctor  X,"  which  successfully 
met  the  Hollywood  preview  test  last  week. 
Incidentally,  it  is  just  about  the  finest  color 
job  ever  done  on  a  feature  production,  and 
indicates  considerable  recent  improvement  in 
both  the  lighting  and  printing  of  color  sub- 
jects. The  picture  is  expertly  done  by 
Michael  Curtiz,  who  had  at  his  command 
one  of  those  typical  high-powered  Warner 
casts  headed  by  Lionel  Atwill,  Lee  Tracy, 
Fay  Wray  and  a  dozen  other  fine  troupers. 
It  is  a  swell  thriller  and  a  novelty  as  well. 

You  can  turn  off  the  fans  and  save  the 
ice  cubes  when  you  run  "Igloo,"  Edward 
Small's  production  which  Universal  is  to 
release.  Here's  the  first  of  a  number  of 
blubber  dramas  from  the  Eskimo  Land.  It 
is  reminiscent  of  "Nanook  of  the  North,"  in 
that  it  depicts  the  struggle  of  the  Eskimo 
with  old  King  Blizzard,  with  Old  Devil 
Starvation  and  just  about  every  other  known 
handicap  Nature  can  put  out  with  the  ex- 
ception of  jungle  fever.  Ray  Wise,  an  Es- 
kimo from  Point  Barrow  up  at  the  top  of 
Alaska,  plays  the  lead.  He  also  headed  the 
expedition,  having  been  living  in  Holly- 
wood. But  boy,  if  you  think  he  went  Holly- 
wood wait  till  you  see  him  spear  a  polar 
bear  through  the  heart  in  one  spurt,  knock 
off  gigantic  sea  lions  one  after  another ! 
Director  Ewing  Scott  wrote  a  story  which 
holds  the  tale  together  nicely,  and  Camera- 
man Roy  Klaffki  got  some  marvelous 
shots  under  tremendous  difficulty.  Here  is 
adventure,  thrills,  education ;  and  it  took 
nine  months  of  great  hardship  to  get  it.  It 
is  guaranteed  not  to  be  synthetic. 

Two  Splendid  Westerns 

Two  corking  good  Westerns,  de  luxe 
models,  bobbed  up  in  the  week.  One  was 
George  O'Brien's  latest  "Mystery  Ranch," 
based  upon  Stewart  Edward  White's  fa- 
mous novel,  "The  Killer."  By  the  way,  it's 
about  eight  years  now  since  that  O'Brien 
lad  hit  the  trail  in  "Iron  Horse,"  and  he's 
still  going  strong — swell  personality,  clean- 
cut  performances,  popular  with  young  and 
old.  Eight  years  of  steady  popularity  is 
something  in  this  dizzy  business. 

Fox  sent  O'Brien  and  his  company  over 
to  Arizona  to  film  the  picture,  and  you  can 
take  it  from  one  who  knows,  these  are  real 
backgrounds  of  the  real  West.  The  settings 
are  magnificent,  like  Remington  pictures. 
Alfred  A.  Cohn,  who  recently  wrote  a  stir- 
ring history  of  the  Southwest  called  "Gun 
Notches,"  did  the  script. 

The  other  Western  was  from  another 
perennially  popular  cinema  figure,  Tom 
Mix,  who  plays  a  sort  of  Texas  Ranger- 
Robin  Hood-Zorro  combination  with  char- 
acteristic Mixian  swagger.  The  preview 
title  is  "The  Good  Bad  Man,"  and  portrays 
Mix  using  the  guise  of  a  much-wanted  out- 
law in  order  to  round  up  the  worst  band  of 
cattle  thieves  Texas  ever  exterminated.  An- 
other classic  job  of  photography  and  scenic 
investiture  has  been  done  with  this  one, 


with  Dan  Clark  handling  the  Bells  and 
Howells.  Eddie  (nephew)  Laemmle  di- 
rected. Needless  to  say,  "Tony"  struts  his 
stuff  perfectly  in  this  third  of  the  Mix 
series. 

Chic  Sale  comes  through  with  another  of 
his  famous  rural  characterizations  in  War- 
ner's "Without  Consent."  This  time  Chic 
is  postmaster  and  "Prop."  of  a  smalltown 
grocery,  which  he  has  operated  successfully 
for  half  a  century.  Bold  bad  chain  store 
operators  come  into  the  town  and  start  cut- 
ting prices.  Do  you  think  Chic  lays  down? 
In  winning  the  battle,  he  provides  plenty 
of  hilarity,  wholesome  sentiment,  melodrama 
and  what  Jay  see  Jenkins  (one  of  Chic's 
warmest  admirers)  calls  "down-to-earth" 
entertainment.  (Jaysee:  Try  this  one  to  cure 
your  neuritis.)  Warners'  casting  policy  of 
using  high  class  players  even  in  small  parts 
prevails ;  this  one  includes  people  like  Ray- 
mond Hatton,  Ann  Dvorak,  who  is  forging 
ahead  rapidly,  David  Manners,  Noah  Beery. 
Family  fare,  surely. 

Selznick's  Novelty 

Dave  Selznick,  production  prexy  at 
Radio,  introduced  a  novelty  in  week-end 
parties  when  he  took  leaders  of  his  staff 
up  to  Santa  Barbara  over  the  Decoration 
Day  holidays.  They  took  along  three  new 
Radio  productions,  fresh  out  of  the  cutting 
room,  and  previewed  one  each  night  in  a 
Santa  Barbara  house.  The  pictures  are 
Connie  Bennett's  latest  (and  one  of  the 
first  of  the  forthcoming  series  based  on 
Hollywood)  "What  Price  Hollywood,"  the 
King  Vidor  Hawaiian-made  "Bird  of  Para- 
dise," and  Wesley  (Cimarron)  Ruggles' 
production,  "Roar  of  the  Dragon,"  which 
features  Richard  Dix.  These  pictures  were 
not  yet  ready  for  the  critical  eyes  (and 
ears)  of  us  Hollywood  preview  snipers,  but 
a  spy  of  mine  reports  very  bullishly  on  the 
Bennett  picture,  which  has  the  Radio  crowd 
all  bubbling  with  enthusiasm.  In  fact,  the 
RKO's  all  came  back  with  broad  smiles. 
More  about  these  later.  Nice  week-end  idea, 
anyhow,  combining  business  with  pleasure. 
Something  like  the  motorman  going  for  a 
street  car  ride  on  his  day  off,  eh  wot? 

By  the  way,  titles  of  some  pictures  now 
in  production  look  like  they  may  provide 
targets  for  a  hefty  barrage  of  brickbats 
from  the  bluenoses  and  other  censorious 
gentry:  "Children  of  Pleasure,"  "Love  Me 
Tonight,"  "The  Sporting  Widow,"  "Devil 
and  the  Deep,"  "Blonde  Venus,"  "Red- 
headed Woman,"  "Speak  Easily,"  "Without 
Shame,"  just  to  mention  a  few.  But  what's 
in  a  name,  or  a  title? 

Producers  will  watch  with  interest  what 
exhibitors  have  to  say  about  M.  H.  Hoff- 
man's proposed  title,  "Indecent."  If  ex- 
hibitors don't  like  that  sort  of  stuff  for 
their  marquees  here's  a  chance  to  slap  it 
down. 


May  McAvoy  a  Mother 

May  McAvoy,  former  actress,  wife  of 
Maurice  Cleary,  Hollywood  broker,  gave 
birth  to  a  seven-pound  boy  last  week. 


The  entire  industry  can  be  benefited  to 
an  important  degree  by  the  interchange,  or 
"pooling,"  of  stars,  in  the  opinion  of  Harry 
Cohn,  president  of  Columbia  Pictures,  and 
production  head  of  the  company,  who  ar- 
rived in  New  York  Tuesday  and  will  re- 
main one  week.  Cohn  sees  a  generally  im- 
proved product  resulting  from  the  availa- 
bility of  many  stars  to  all  producers,  with 
a  consequent  general  strengthening  of  box 
office  drawing  power,  if  star-pooling  is  par- 
ticipated in  by  a  sufficient  number  of  studios. 

"Every  one  seems  to  be  agreed  that  the 
greatest  need  of  the  industry  today  is  bet- 
ter pictures — pictures  of  greater  drawing 
power,  capable  of  sustaining  long  runs,"  Mr.' 
Cohn  said.  "In  my  opinion,  the  quickest 
way  of  obtaining  them  is  a  general  partici- 
pation by  all  studios  in  a  star-pooling  agree- 
ment. If  the  industry's  outstanding  star 
names  were  available  to  all  studios,  at  one 
time  or  another,  the  value  of  good  box  office 
stories  would  never  be  impaired  through  a 
producer's  inability  to  obtain  the  best  pos- 
sible player  for  a  given  role.  Through  such 
an  arrangement  the  maximum  box  office 
value  of  every  story  could  be  imparted  to 
every  picture.  The  general  improvement  in 
product  resulting  should  be  a  boon  to 
theatres." 

"Moreover,"  Mr.  Cohn  continued,  "the 
prestige  and  value  of  star  names  should  also 
be  benefited  by  the  reduction  or  possible 
elimination  of  the  chances  of  their  being 
miscast.  The  appearances  of  stars  in  roles 
unsuited  to  them  has  impaired  or  ruined 
many  a  great  career.  It  would  be  far  less 
likely  to  happen  under  an  arrangement 
which  provided  the  right  role  for  every  star 
and  the  right  star  for  every  story. 

"Lastly,  producers,  and  the  entire  indus- 
try, would  be  benefited  by  the  economies 
which  the  arrangement  would  make  possi- 
ble. If  a  star,  ordinarily  accustomed  to  only 
20  weeks  of  work  a  year,  could  be  provided 
with  twice  that  amount  of  work,  as  would 
be  possible  under  a  pooling  arrangement, 
he  or  she  would  certainly  feel  freer  to  work 
on  an  equitably  adjusted  salary  scale.  Sav- 
ings on  stars'  salaries  thus  effected  could 
be  passed  on  throughout  the  industry." 

Mr.  Cohn  cited  as  an  example  his  com- 
pany's picture,  "American  Madness,"  the 
first  release  on  the  new  Columbia  schedule, 
and  the  first  print  of  which  he  brought  with 
him  to  New  York.  Walter  Huston  was  bor- 
rowed for  this  production,  he  said,  and  is 
ideally  suited  to  the  leading  role.  With  any 
other  name  player  but  Huston  in  the  part, 
the  finished  picture  would  have  suffered, 
Mr.  Cohn  said.  The  availability  of  that 
player  for  the  particular  part  makes  the 
picture  worth  more  than  had  Huston  not 
been  obtainable. 


L.  Dally  Succeeds  Leaper  as 
New  York  Paramount  Manager 

L.  H.  Dally,  former  Publix  district  man- 
ager in  Chicago,  has  been  appointed  man- 
ager of  the  Paramount  in  New  York,  suc- 
ceeding Ted  Leaper,  resigned. 


Let's  cut  out  the 


FIREWORKS 


TEAR       ALONG       DOTTED  LINE 


and  get  down  to 

BUSIN 


with 


WARNER 
BROS. 

for 

1932h'33! 


HERE  ARE  7  PAGE 
SPEAK  LOUDER  THAN  70  PAGES  OF 


Vitagraph,  Inc.,  Distributors 


Reading  Time,  3  minutes,  20  seconds 


*  WARNER  BROS. 

AND 

MIRST  NATIONAL 
WILL  DELIVER 


PICTURES  for  1932-'33 


We  promise  you  just  one  thing-  about  these  60  pictures — that  they  will  be  as  good  as  we 
know  how  to  make  them... And  the  past  six  months  have  proved  that  we  know 
how  to  make  good  pictures. 

We  will  match  product— not  adjectives — with  others. 

Superlatives  are  puny  compared  to  the  towering  Fact  that  these  pictures  will  be  planned 
and  issued  by  the  same  production  and  star  talent  that  have  turned  out  the  bulk  of  the 
industry's  profitable  product  during-  the  current  season. 


We  will  make  NO  promises  at  this  time  as  to  the  details  of  the  complete  list.  Such 
promises  have  never  been  kept  in  the  whole  history  of  this  industry—  and  never 
will  be  kept  by  any  company  alert  to  the  shifting  tastes  and  changing  trends  of  audience 
demands. 

YET  WARNER  BROS.'  AND  FIRST  NATIONAL'S  PLANS  ARE  ACTUALLY 
MORE  DEFINITE  THAN  ANY  EVER  SUBMITTED  IN  THE  HISTORY  OF 
THE  BUSINESS! 

We  come  to  you  with  more  concrete,  tangible  product  than  any  company  has  ever  been 
able  to  offer  at  the  opening  of  a  selling  season. 

Never  has  there  been  presented  such  thorough  evidence  of  ample  resources  to  supply  you  I 
with  money-making  attractions  throughout  the  coming  year! 


VITAGRAPH,  INC.,  DISTRIBUTORS 


These  pictures  will  be  covered 
by  The  Box-Office  Insurance 
of 


STAR  NAMES 


Star  fallowings  form  the  vital  nucleus  of  every  exhibitors  "market". 

The  bigger  the  star,  the  larger  the  patronage  on  which  you  can  definitely  count  regardless 
of  story  or  production  values. 

That  is  why  it  is  so  important  to  examine  Warner  Bros.'  and  First  National's  star  lists 
and  to  check  them  carefully  with  the  star  values  offered  elsewhere. 

Box-office  records,  fan  mail,  publicity  lineage  are  eloquent  assurance  that  these  glamor- 
ous personalities  will,  on  their  names  alone,  bring  more  money  to  your  ticket  window 
than  any  other  group  of  players  on  the  screen  today. 

Enough  genuine  favorites  to  supply  not  one,  but  several  authentic  marquee  names  in 
every  cast. ..Including  the  most  remarkable  collection  of  established  New  Stars  ever  de- 
veloped in  a  single  season. 


WILLIAM  POWELL  RICHARD  BART  HELM  ESS 


GEORGE  ARLISS 


RUTH  CHATTERTON 


KAY  FRANCIS 


EDWARD  G.  ROBINSON 


JAMES  CAGNEY 


JOE  E.  BROWN 


BARBARA  STANWYCK 


JOAN  BLONDELL 


CONSTANCE  BENNETT 


GEORGE  BRENT 


DOUG.  FAIRBANKS,  Jr. 


ANN  DVORAK 


LOR  ETTA  YOUNG 


DAVID  MANNERS 


WARREN  WILLIAM 


GUY  KIBBEE 


BETTE  DAVIS 


VIVIENNE  OSBORNE 


A  Feat  Unprecedented 
in  Production  Annals! 

THE  FIRST  4 
MONTHS  RELEASES 
ARE  SET  AND 
SCHEDULED! 


As  certain  as  the  calendar  — 
here  is  exactly  what  you  will 
get  from  Warner  Bros,  and 
First  National  right  up  to 
January  1st! 

The  first  dated  announcement 
ever  issued ! 

Not  mere  story  properties — but 
blue-printed  plans  based  on 
actual  production  progress. 

We  urge  you  to  read  this 
4 -months'  program  most  care- 
fully. 

It  speaks  for  itself. 

We  believe  you  will  find  it  the 
most  inspiring  message  that 
you  have  heard  in  years ! 


FOR  SEPTEMBER 


Sept.  3— EDWARD  G.  ROBINSON  in  "TIGER  SHARK"*- 

With  Zita  Johann,  Richard  Arlen. 

Sept.  10— RUTH  CHATTERTON  in  "CHILDREN  OF  PLEASURE"-* 

From  the  best -seller  by  Larry  Barretto.  With 
George  Brent,  Hardie  Albright. 

Sept.  17 — JOE  E.  BROWN  in  "YOU  SAID  A  MOUTHFUL"** 

With  Gloria  Shea. 

Sept.  24— GEORGE  ARLISS  in  "A  SUCCESSFUL  CALAMITY"* 

From  the  famous  play  by  Clare  Kummer.  With 
Mary  Astor,  Grant  Mitchell,  Hardie  Albright, 
William  Janney. 


**A  First  National  Picture 
*A  Warner   Bros.  Picture 


FOR  OCTOBER 


Oct.  1  -"BLESSED  EVENT"*  with  LEE  TRACY 

From  the  biggest  stage  comedy  smash  of  1932. 
With  Mary  Brian,  Frank  McHugh. 

Oct.  8  -  RICHARD  BARTHELMESS  in  "CABIN  in  the  COTTON"** 

From  the  best-seller  by  Harry  Harrison  Kroll. 
With  Bette  Davis,  Dorothy  Jordan,  Henry  B. 
Walthall,  Dorothy  Peterson. 

Oct.  15-"REV0LT"**  with  DOUG.  FAIRBANKS,  JR. 

And  Nancy  Carroll,  Lilyan  Tashman. 

Oct.  27-  BARBARA  STANWYCK  in  "THE  PURCHASE  PRICE"* 


of  these  productions 


will  be 


READY  AUGUST  1 


ST 


FOR  NOVEMBER 


Nov.  5  -"LIFE  BEGINS"**  with  LORETTA  YOUNG 

And  Eric  Linden,  Aline  MacMahon. 

Nov.  12-  WILLIAM  POWELL,  KAY  FRANCIS 
in  "ONE-WAY  PASSAGE"* 

With  Aline  MacMahon,  Frank  McHugh. 

Nov.  19-  JOE  E.  BROWN  in  "CAMPUS  HERO"** 

NOV.  26— "20,000  YEARS  IN  SING  SING"**  with  George  Brent 

From  best-seller  by  Warden  Lawes  of  Sing  Sing. 


FOR  DECEMBER 


Dec.  3— "THREE  ON  A  MATCH"**  with  JOAN  BLONDELL 

Warren  William,  Ann  Dvorak,  Bette  Davis. 

Dec.  10-  EDWARD  G.  ROBINSON  in  "SILVER  DOLLAR"** 

W  ith  Bette  Davis,  Aline  MacMahon,  Alan  Dinehart . 

Dec.  17-"l  AM  A  FUGITIVE"*  with  PAUL  MUNI 

From  the  best-seller  by  Robert  E.  Burns. 

Dec.  24-  GEORGE  ARLISS  in  "THE  ADOPTED  FATHER"* 
Dec.  31— "THEY  CALL  IT  SIN"**  with  LORETTA  YOUNG 

David  Manners,  George  Brent,  Una  Merkel. 


(This    schedule    will    be    changed    only     if    it     is     to    your  intere 


Think  of  it!  Twenty-five 
percent  of  the  entire  sea- 
son's program  actually  out 
of  the  studio  A  FULL 
MONTH  before  the  sea- 
son's opening! 

READY  for  nation-wide 
trade  showings! 

FINISHED  PRODUCT 
for  you  to  inspect  and  judge 
as  concrete  samples  of  the 
quality  you  can  depend 
upon  from  Warner  Bros, 
and  First  National. 

No  need  to  tell  you  that  this 
is  unexampled  in  your  or  any 
other  exhibitor's  experience. 

Think  what  such  a  policy 
means  to  you... Then  think 
what  it  signifies  as  to  the 
stability  and  resources  of 
the  organization  that  dares 
to  sponsor  it! 


VITAGRAPH,  INC.,  DISTRIBUTORS 


\    THE  TREMENDOUS 

DEMAND  FOR 
ACTION  DRAMAS 
WILL  BE  FILLED 

BY 

FOUR-STAR 

WESTERNS 


[IN  ADDITION  TO  WARNER  BROS.'  AND  FIRST  NATIONAL'S  LIST  OF  60] 

And  His  Devil  Horse 


' —  JOHN  WAYNE 


6  thrill-loaded,  suspense-packed  sagas  of  the  wide  open  spaces  starring 
John  Wayne,  young  he-man  star  of  "The  Big  Trail,"  and  Duke,  his 
devil  horse. 

Every  one  of  them  photographed  in  the  colorful  natural  backgrounds 
of  the  Far  West.  Every  one  of  them  brimful  of  stirring  adventure 
and  heart-pounding  romance. 

Westerns  in  every  sense  of  the  word,  yet  so  perfectly  produced  as  to 
be  worthy  of  the  finest  theatres  in  the  country! 


VITAGRAPH,  INC.,  DISTRIBUTORS 


VITAPHONE 

will  put  into  operation  am- 
bitious plans  for  still  finer 

SHORT  SUBJECTS 

While  others  concentrate  on  cutting  pro- 
duction costs,  Warner  Bros,  will  launch 
a  definite  drive  to  heighten  still  further 
the  quality  of  Vitaphone  Shorts. 

Such  a  policy  is  made  possible  only  by  the 
phenomenal  popularity  of  these  Vitaphone 
Program  Builders  during  the  past  year. 


CONDENSED  VERSIONS  OF 
FAMOUS  MUSICAL  COMEDIES 

will  open  an  entirely  new  stage  in  Short 
Subject  progress. 

6  TECHNICOLOR  MUSICAL 

SPECIALS  will  duplicate  the  glamor  of 
the  most  expensive  stage  shows. 

BRILLIANT  NEW  HEADLINE 

NAMES  that  you  would  expect  to  find 
starred  in  features,  will  be  added  to  the  Big-V 
comedies. 

These  are  just  a  few  of  many  evidences  that  Vitaphone  will 
not  be  content  to  rest  on  its  laurels  as  the  acknowledged 
Leader  in  the  Short  Subject  field! 


VITAGRAPH,  INC.,  DISTRIBUTORS 


PAST  PERFORMANCE 

IS  THE  ONLY 

PROOF 

OF  FUTURE  QUALITY 


Good  intentions  can  be  taken 
for  granted. 

Naturally  every  company 
hopes  and  tries  to  turn  out 
profitable  Box-Office  product. 

BUT  CAN  THEY?  Have  they 
the  equipment  of  talent  and  re- 
sources to  enable  them  to  make 
good  their  good  intentions? 

For  answer  you  must  look  to 
the  records. 

Past  Performance  is  the  only 
logical,  dependable  assurance 
that  even  the  most  earnest 


promises  can  be  fulfilled. 

That  is  why  Warner  Bros/ 
and  First  National's  announce- 
ment  needs  no  hysterical 
claims. 

Straight-thinking,  business- 
minded  showmen  will  con- 
tinue to  depend  upon  the 
companies  that  have  consist- 
ently justified  the  confidence 
of  the  exhibitor. 

And  no  organization  has  so 
clearly  earned  that  confidence 
as  have 


WA  RNER  BROS, 
and  FIRST  NATIONAL 


Vitagraph,  Inc.,  Distributors 


June    II,  1932 


MOTION    PICTURE  HERALD 


19 


CAUMONT-BRITISH  CHALLENGES 

U.  S.  WITH  NEW  £500,000  STUDIO 


Ostrer  Brothers  and  C.  M. 
Woolf  Become  Figures  of 
Leading  Significance;  Plant 
Covers  50,000  Square  Feet 

By  WM.  H.  MOORING,  London 

[Picture  in  Pictorial  Section] 

The  boldest  single  stroke  ever  directed  to 
the  ideal  of  progress  in  British  motion  pic- 
ture production  results  is  the  pretentious 
new  Gaumont-British  studio  in  Lime  Grove, 
Shepherds  Bush,  one  of  the  older  suburbs 
of  the  Metropolis,  which  lies  within  twenty 
minutes'  travel  of  the  heart  of  London's 
West  End. 

That  same  stroke  makes  of  Isidore  Os- 
trer, his  brother  Mark  Ostrer,  and  C.  M. 
Woolf,  who  are  president  and  joint  man- 
aging directors  respectively  of  the  Gau- 
mont-British organization,  figures  of  lead- 
ing significance  in  the  world's  motion  pic- 
ture industry:  they  become  to  the  world  at 
large  what  Britain  is  supposed  for  so  long 
to  have  lacked,  namely,  real  "film  mag- 
nates." Their  latest  undertaking  places  the 
Gaumont-British  concern  in  a  position  of 
ascendancy  over  all  other  British  film  com- 
panies, constitutes  a  challenge  to  Hollywood, 
and  automatically  creates  positions  of  lead- 
ership for  themselves. 

Started  Year  Before  the  War 

One  year  before  the  Great  War,  the  old 
Gaumont  Company  erected  a  small  estab- 
lishment in  Limes  Grove,  on  a  part  of  the 
present  site.  It  had  a  frontage  which  gave 
it  little  or  no  distinction  over  adjoining 
house  property  in  what  was  then  a  quiet 
side  street  of  residential  status. 

That  studio  was  the  first  to  be  built  spe- 
cially as  a  studio  in  Britain.  Hampered  by 
the  human  drainage  of  war,  it  still  managed 
to  keep  going,  and  when  in  1927  the  Films 
Act  loomed,  immediate  steps  were  taken  to 
add  two  stages  to  the  one  then  existing,  and 
generally  to  enlarge  the  building.  It  was 
then  the  company's  boast  that  its  studios 
would  make  the  adjoining  houses  look  in- 
significant. 

Today  the  new  Gaumont  studio  stands  on 
ground  50,000  square  feet  in  extent,  with 
adjoining  sites  equal  to  a  further  50,000 
square  feet  for  almost  immediate  develop- 
ment. 

The  cost  of  work  now  on  point  of  com- 
pletion, which  brings  the  building  to  a  work- 
able proposition,  is  £250,000,  and  it  is  likely 
that  another  quarter  of  a  million  pounds 
will  be  spent  on  the  job  before  the  presently 
planned  outfit  occupies  the  whole  of  the  land 
acquired  for  the  purpose.  At  the  moment 
the  remaining  house  property  in  the  once 
quiet  thoroughfare  looks  as  though  it  had 
strayed  into  the  wrong  location:  the  Gau- 
mont building  towers  above  everything  in 
the  immediate  neighborhood,  its  strong 
black  and  white  facade,  fashioned  on  ultra- 
modern lines,  typifying  the  power  and  ca- 
pacity of  the  organization  it  houses. 

There  are  at  present  five  full-sized,  self- 
contained  stages,  and  a  flat  roofed  space 
which  will  be  used  for  skyline  exteriors, 


PATRONS  HAVE 
CHARGE  ACCOUNTS 

For  six  months  Bill  Slocum,  owner 
of  the  Library  theatre  in  Detroit,  has 
had  a  charge  account  system  at  his 
house.  Patrons  who  are  known  to 
Slocum  may  sign  a  book  at  the  box 
office  and  pay  for  their  entertainment 
at  the  end  of  the  month.  The  plan 
has  worked  out  successfully  and  there 
are  no  bad  accounts,  he  says. 


and  soon,  as  desired.  One  of  the  stages,  it 
is  claimed,  is  the  largest  in  any  film  studio 
in  Europe:  it  measures  9,000  square  feet, 
and  accommodates  a  sunken  water  tank  of 
250  ton  capacity  with  glass  walling,  and  a 
gallery  for  cameras  all  round. 

Pretentious  Production  Plans 

Initial  production  plans,  all  of  which  are 
very  definitely  set  with  a  good  deal  of  pre- 
liminary work  in  hand,  entail  an  outlay  of 
roughly  £1,000,000. 

Active  production  will  be  conducted  un- 
der the  entire  control  of  Michael  Balcon, 
who  is  also  in  charge  of  the  Gainsborough 
studio  organization  affiliated  to  Gaumont- 
British. 

Balcon  is  one  of  the  few  young  British 
executives  who  has  won  his  spurs :  he 
started  with  Gainsborough  only  a  few  years 
ago  and  gets  his  present  promotion  through 
the  success  of  recent  Gainsborough  output. 

Simultaneous  with  the  recent  growth  of 
the  Gaumont  studios,  the  Ostrers  have  com- 
pleted a  big  reciprocity  deal  with  Ufa  of 
Germany  under  which  production  collabora- 
tion will  be  assured  between  the  British  and 
German  concerns. 

There  will  be  a  free  exchange  of  artistic 
and  technical  personnel,  and  this  will  enable 
Balcon  to  draw  on  many  artists  of  estab- 
lished Continental  reputation,  and  to  make 
the  best  use  of  noted  German  art  directors, 
directors,  and  impresarios,  of  which  in  Brit- 
ain there  is  a  native  deficiency. 

This  arrangement  suggests  that  Holly- 
wood probably  will  have  cause  to  regret 
that  the  kind  of  reciprocity  which  many 
well-meaning  people  suggested  should  be 
created  between  U.  S.  A.  and  Britain,  was 
spurned  in  high  places:  reciprocity  between 
the  Continent  and  Britain  is  already  an 
established  fact,  and  the  United  States  of 
America  must  in  the  near  future  fight  to 
hold  its  film  supremacy  against  a  United 
States  of  Europe. 

An  idea  of  the  capacity  of  the  new  Gau- 
mont plant  may  be  drawn  from  the  fact  that 
laboratories  are  now  dealing  with  no  less 
than  2,000,000  feet  of  film  each  week,  in- 
clusive of  the  Gaumont  and  subsidiary 
topicals. 

Available  to  Independents 

The  new  sound  stage  are  in  stories  and 
each  has  its  own  separate  offices,  dressing 
rooms,  cutting  rooms,  and  so  on.  This  will 
facilitate  the  letting  of  working  space  to  in- 
dependent production  concerns.  It  is  even 
yet  possible  that  some  of  the  Hollywood 


Two-Million-Dollar  Project  Half 
Completed;  Huge  Produc- 
tion Plan  Set;  Space  for  Use 
by   Independents  at  Studio 

companies  will  find  a  use  for  some  part  of 
the  giant  production  center  in  the  operation 
of  their  British  film  making  units. 

Michael  Balcon  is  assisted  by  Harold 
Boxall  as  his  immediate  deputy  and  P.  C. 
Samuel  takes  over  studio  management ;  S. 
Chandos  Balcon,  Victor  Peers,  T.  L.  Rich 
and  H.  Fellner  (associated  with  the  Ger- 
man concern  Fellner  and  Somlo)  form  the 
chief  of  production  staff,  and  Hugh  Findlay 
is  heading  the  large  studio  publicity  staff 
which  is  to  function  on  lines  common  to 
Hollywood,  but  hitherto  not  successfully 
imitated  in  Britain,  where  studio  activities 
are  usually  left  to  publicize  themselves. 

Angus  McPhail,  Robert  Stevenson,  S. 
Gilliatt  and  H.  E.  Alexander  form  the  per- 
manent literary  chief  of  staff,  and  they  will 
collate  the  efforts  of  a  large  number  of  well- 
known  writers  and  composers  signed  by  the 
company. 

The  following  represents  mainly  the  ma- 
terial and  talent  signed  to  contribute  to 
early  productions : 

Writers  : 

J.  B.  Priestly 
Hugh  Walpole 
A.   P.  Herbert 
H.   M.  Harwood 
Miss   Clemence  Dane 


Franz  Schultz 
Cecil  Roberts 
Douglas  Murray 
W.  F.  Morris 
Douglas  Furber 


Scenarists  : 

Boyd  Cable 
W.  P.  Lipscombe 
Arthur  Elton 
Bryan  Wallace 
J.  O.   C.  Orton 


Ivon  Montagu 


Frank  Vosper 
Ronald  Jeans 
Edgar  Middleton 
Desmond  Carter 
Stafford  Dickens 


Marjory  Gaffney 

Directors  : 

Victor    Saville  T.  Hayes  Hunter 

Walter   Forde  William  Thiele 

Albert  de  Courville  Anthony  Asquith 
Sinclair  Hill 

Players : 

lack  Hulbert  Edmund  Gwenn 

Esther  Ralston  Edward  Champan 

Cicely   Courtneidge  Leonora  Corbett 

Gordon  Harker  Renee  Clama 

John   Stuart  Harry  Green 

Belle  Chrystall  Jessie  Matthews 

Renate  Muller  Owen  Nare9 

Fred  Kerr  George  Robey 

Sonnie  Hale  Maurice  Evans 

Productions  in  Hand  or  Planned  : 

"Die  Fledermaus,"  "Good  Companions"  (Priestley), 
"Bargain  Basement"  (Cecil  Roberts),  "The  Man 
From  Toronto"  (Douglas  Murray),  "Bretherton  (W. 
F.  Morris),  "Britannia  From  Billinsgate"  (Christine 
Jope-Slade),  "Marry  Me"  (William  Thiele),  "Opera 
Ball"  (Max  Meufeldt),  "Rome  Express  (Clifford 
Grey),  "The  Midshipman"  (Ian  Hay)  "King  of  the 
Ritz"  (Ivor  Montagu),  and  "There  Goes  the  Bride" 
and  musical  to  be  directed  by  Albert  de  Courville. 

Alexander  Korda  with  his  own  unit,  Lon- 
don Films,  Ltd.,  will  make  at  the  Shepherds 
Bush  studio  his  "Wedding  Rehearsal,"  and 
other  independent  units  are  arranging  to 
use  the  plant. 

Simultaneously  the  Gainsborough  studios 
at  Islington,  also  within  half  hour  of  cen- 
tral London,  are  being  extended.  Two  stages 
are  already  operating,  and  a  third  is  to  be 
added. 

The  Gainsborough  lot  is  fitted  with  RCA 
recording  apparatus,  but  the  new  studios  at 
Shepherds  Bush  are  to  be  fitted  on  all  floors 
with  Gaumont's  own  recording  system,  Brit- 
ish Acoustic. 


.20* 


MOTION    PICTURE  HERALD 


June    II,  1932 


ADVERTISERS  ADOPT 
NEW  CODE  FOR  COPY 


Seven  Practices  Barred  as 
Unfair  to  Public  and  the 
Profession;  P.  L.  Thomson 
on  Associations'  Committee 

Seven  advertising  practices  are  barred  as 
unfair  to  the  public  and  tending  to  dis- 
credit advertising  itself,  in  the  ne\v  copy 
code  adopted  jointly  by  the  Association  of 
National  Advertisers  and  the  American  As- 
sociation of  Advertising  Agencies.  P.  L. 
Thomson,  director  of  public  relations  of 
Western  Electric  Company,  was  one  of  the 
representatives  of  the  ANA  on  the  com- 
bined committee. 

All  phases  of  the  new  copy  code  that  ap- 
ply to  the  motion  picture  business  were  al- 
ready incorporated  in  the  original  Code 
of  Advertising  Ethics  adopted  in  the  film 
industry  in  1930  in  conjunction  with  the 
Production  Code. 

The  New  Copy  Code 

Following  are  the  practices  frowned  upon 
in  the  new  copy  code : 

1.  False  statements  or  misleading 
exaggerations. 

2.  Indirect  misrepresentation  of  a 
product  or  service,  through  distortion 
of  details,  either  editorially  or  picto- 
rially. 

3. Statements  or  suggestions  offen- 
sive to  public  decency. 

4.  Statements  which  tend  to  under- 
mine an  industry  by  attributing  to  its 
products,  generally,  faults  and  weak- 
nesses true  only  of  a  few. 

5.  Price  claims  that  arc  misleading. 

6.  Pseudo-scientific  advertising,  in- 
cluding claims  insufficiently  supported 
by  accepted  authority,  or  that  distort 
the  true  meaning  or  application  of  a 
statement  made  by  professional  or  sci- 
entific authority. 

7.  Testimonials  which  do  not  reflect 
the  real  choice  of  a  competent  witness. 

This  code  will  be  administered  by  a  re- 
view committee  of  20,  of  whom  five  will 
have  no  connection  with  advertising  or  pub- 
licity, the  committee  acting  as  a  court  of 
appeal  on  cases  from  the  National  Better 
Business  Bureau. 

Advertised  products  "are  honestly  pro- 
moted, in  the  main,"  said  the  announcement, 
in  Advertising  Age,  but  "it  is  a  minority  of 
advertising,  much  in  the  public  eye,  which 
offends,  and  because  of  its  bold  and  incisive 
appeal,  may  well  give  a  distorted  impression 
that  advertising,  in  general,  is  untrue,  or  to 
be  discounted  by  the  reader."  Advertising, 
it  is  pointed  out,  "may  have  some  imagina- 
tive and  dramatic  leeway,"  but  it  "has  an 
obligation  to  itself  and  to  the  public ;  it 
should  not  violate  good  faith  or  business 
morals ;  it  should  protect  itself  against  loss 
of  confidence  on  the  part  of  readers — main- 
tain credibility  to  secure  response ;  it  should 
render  reliable  service  to  the  consumer." 

The  twelve  rules  of  the  Code  of  Adver- 


tising Ethics  of  the  motion  picture  industry 
are  as  follows : 

1.  We  subscribe  to  the  Code  of  Business 
Ethics  of  the  International  Advertising  As- 
sociation, based  on  "truth,  honesty  and  in- 
tegrity." 

2.  Good  taste  shall  be  the  guiding  rule 
of  motion  picture  advertising. 

3.  Illustrations  and  text  in  advertising 
shall  faithfully  represent  the  pictures  them- 
selves. 

4.  No  false  or  misleading  statement  shall 
be  used  directly  or  implied  by  type  arrange- 
ments or  by  distorted  quotations. 

5.  No  text  or  illustration  shall  ridicule 
or  tend  to  ridicule  any  religion  or  religious 
faith ;  no  illustration  of  a  character  in  cler- 
ical garb  shall  be  shown  in  any  but  a  re- 
spectable manner. 

6.  The  hisiorv,  institutions  and  nation- 
alities of  all  countries  shall  be  represented 
with  fairness. 

7.  Profanity  and  vulgarity  shall  be 
avoided. 

8.  Pictorial  and  copy  treatment  of  offi- 
cers of  the  law  shall  not  be  of  such  a  na- 
ture as  to  undermine  authority. 

9.  Specific  details  of  crime,  inciting  imita- 
tion, shall  not  be  used. 

10.  Motion  picture  advertisers  shall  bear 
in  mind  the  provision  of  the  Production 
Code  that  depiction  of  the  use  of  liquor  in 
American  life  shall  be  restricted  to  the  nec- 
essities of  characterizations  and  plot. 

11.  Nudity  with  meretricious  purpose, 
and  salacious  postures,  shall  not  be  used. 

12.  Court  actions  relating  to  censoring 
of  pictures,  or  other  censorship  disputes, 
are  not  to  be  capitalized  in  advertising. 

Bandits  Loot  Theatre  Safes 
In  Two  Towns;  Elude  Capture 

Two  robbers,  who  apparently  had  hidden 
themselves  in  the  theatre  when  closed  for 
the  night,  bound  the  watchman  and  looted 
the  safe  at  the  State  theatre  in  Denver  last 
week,  escaping  with  nearly  $1,000,  over 
$100  of  which  was  in  nickels  and  most  of 
the  balance  in  small  coins.  The  watchman 
was  unable  to  free  himself  for  two  hours. 

The  safe  at  the  Crown  theatre  at  Laramie, 
Wyo.,  was  blown  last  week  and  the  robbers 
escaped  with  nearly  $350.  J.  G.  Burbank, 
proprietor,  had  called  the  police  after  hear- 
ing the  explosion,  but  the  cracksmen  were 
too  fast,  making  a  getaway  just  prior  to  the 
arrival  of  the  officers. 

New  Jersey  Warner  Theatre 
To  Open  Formally  Next  Week 

The  new  Warner  theatre  in  Ridgewood, 
N.  J.,  will  formally  open  to  the  public  on 
June  15,  with  "The  Dark  Horse"  as  the  fea- 
ture attraction.  The  house  was  built  under 
the  supervision  of  Herman  Maier,  director 
of  construction  and  maintenance  for  the  cir- 
cuit, and  was  designed  by  Thomas  Lamb. 

Albert  Howson,  director  of  censorship  for 
the  company,  will  act  as  master  of  ceremon- 
ies at  the  opening,  which  is  expected  to  be 
attended  by  Harry  M.  Warner  and  Gover- 
nor Harry  A.  Moore  of  New  Jersey.  J. 
Coster  will  manage  the  house. 


Newcastle  Files 
New  Warner  Suit 

A  new  suit  for  receivership  was  filed 
against  Warner  Brothers  Pictures,  Inc.,  at 
Wilmington,  Delaware,  on  Monday,  by 
Marinus  P.  V.  Newcastle,  a  stockholder, 
whose  first  suit,  filed  last  February,  was 
dismissed  earlier  in  the  day  in  Chancery 
court  at  Wilmington. 

A  demurrer  to  the  second  Newcastle  suit 
was  filed  by  former  Judge  Hugh  M.  Mor- 
ris, counsel  for  Warner  Bros.,  on  Tuesday. 
Mr.  Morris  contends  in  his  demurrer  that 
the  suit  does  not  come  within  the  jurisdic- 
tion of  the  court. 

The  new  bill  filed  Monday  charges  mis- 
management and  insolvency  and  closely  re- 
sembles the  bill  of  complaint  filed  last  week 
in  U.  S.  District  Court  at  Wilmington  by 
Harry  Koplar,  theatre  owner  of  University 
City,  Mo.  Mr.  Koplar's  suit  is  still  pending. 

At  the  hearing  on  Mr.  Newcastle's  first 
bill  attorneys  for  stockholder  made  a  motion 
that  they  be  permitted  to  amend  the  bill  by 
attaching  a  copy  of  the  Koplar  complaint. 
Counsel  for  Warner  Brothers  argued  that 
this  would  set  up  a  new  cause  of  action,  and 
moved  that  the  suit  be  dismissed.  The  mo- 
tion was  granted  by  the  court  over  the 
objection  of  counsel  for  Newcastle. 

Newcastle's  first  bill  alleged  that  the  cor- 
poration would  be  unable  to  meet  payments 
on  mortgages  and  bonds  aggregating  more 
than  $4,000,000  which  were  maturing. 
Warner  Brothers  entered  a  general  denial 
on  March  2,  setting  forth  that  it  had  cash 
in  excess  of  $3,500,000  and  bank  credit 
which  it  did  not  need  to  use.  The  allega- 
tions in  the  first  Newcastle  bill  were  virtu- 
ally identical  with  those  in  a  suit  filed 
last  December  by  Jules  Endler  of  Passaic, 
N.  J.,  which  was  dismissed  in  February  on 
motion  by  his  counsel. 

Fox  Metropolitan  Consents 
To  Equity  Receivership  Plan 

Fox  Metropolitan  Playhouses,  Inc.,  con- 
sented to  a  petition  for  an  equity  receiver- 
ship filed  in  federal  court,  at  New  York, 
by  Henrv  Spitz  of  Paterson,  N.  J.,  a  credi- 
tor for  $4,000.  Federal  Judge  Julian  W. 
Mack  appointed  the  Irving  Trust  Co.  of 
New  York  equity  receiver. 

The  petition  sets  forth  that  on  June  11, 
1929,  Fox  Metropolitan  Playhouses  issued 
$13,000,000  in  6l/2  per  cent  convertible  gold 
notes  to  mature  on  May  1,  1932.  There  is 
outstanding,  it  is  said,  $12,500,000  in  these 
notes  which  were  defaulted  as  to  principal 
and  interest  on  May  1. 

Beekman,  Bogue  &  Clark,  attorneys  for 
the  theatre  corporation,  described  the  re- 
ceivership petition  as  "a  friendly  action  to 
conserve  the  company's  assets,"  and  the  cor- 
poration, through  Alvin  J.  Schlosser,  vice- 
president,  consented  to  the  receivership. 

Fox  Metropolitan  was  organized  in  1928, 
when  Fox  Film  Corporation  sought  the  ac- 
quisition of  150  theatres  in  Greater  New- 
York  and  upstate  New  York.  Joe  Leo 
served  as  first  president  of  the  corporation 
and  was  later  succeeded  by  Harry  Arthur, 
who  was  called  in  from  the  West  Coast  to 
supervise  the  houses.  In  the  last  year  all 
of  the  theatres  comprising  the  Metropolitan 
group  have  been  turned  over  to  indepen- 
dents on  operating  deals.  Skouras  Brothers 
and  the  Randforce  Operating  Co.  are  the 
principal  operators. 


June    II,  1932 


MOTION    PICTURE  HERALD 


2! 


WARNER-FN  NAMES  RELEASE  DATES 
FOR  17  OF  SEASON'S  60  FEATURES 


I33  Vitaphone  Shorts  Will  In- 
clude 9 1  Single-Reel  Pictures, 
42  Two-Reels,  and  70  Will 
Have  Music;  26  "Brevities" 

[Picture  in  Pictorial  Section] 

Warner  Brothers-First  National  will  pro- 
duce 60  features  and  133  Vitaphone  shorts 
in  the  1932-33  season,  Major  Albert  W. 
Warner,  vice-president  in  charge  of  distri- 
bution, told  the  eastern  sales  executives  of 
the  company  at  the  first  of  four  regional 
sales  conferences  which  Warners  will  hold 
this  year.  The  first  meeting,  conducted  by 
Andy  W.  Smith,  eastern  and  Canadian  sales 
manager,  was  held  Monday  and  Tuesday  at 
the  Park  Central  hotel,  New  York. 

Of  the  company's  60  features,  17  have 
been  definitely  scheduled  to  date.  Some  of 
these  already  have  been  finished  or  are  in 
production  now,  and  August  1  will  see  com- 
pletion of  the  entire  17,  Major  Warner  said. 
Release  dates  for  the  initial  group,  repre- 
senting more  than  25  per  cent  of  the  com- 
pany's new  season  product,  have  already 
been  set,  and  cover  the  four  months  period 
from  September  1  to  December  31,  inclu- 
sive. 

The  first  17  from  Warner-First  National, 
with  release  dates,  are: 

September  3 — "Tiger  Shark,"  starring  Ed- 
ward G.  Robinson  with  Zita  Johann  and 
Richard  Arlen.  Directed  by  Howard  Hawks. 

September  10 — "Children  of  Pleasure," 
starring  Ruth  Chatterton,  with  George 
Brent,  Hardie  Albright,  Helen  Vinson  and 
Lois  Wilson.   Directed  by  William  Dieterle. 

September  17 — "You  Said  a  Mouthful," 
starring  Joe  E.  Brown,  with  Gloria  Shea. 
Directed  by  Ray  Enright. 

September  24 — "A  Successful  Calamity," 
starring  George  Arliss,  with  Mary  Astor, 
Grant  Mitchell,  Hardie  Albright  and  Will- 
iam Janney.   Directed  by  John  Adolfi. 

October  1 — "Blessed  Event,"  with  Lee 
Tracy,  Mary  Brian  and  Frank  McHugh. 
Directed  by  Roy  Del  Ruth. 

October  8 — "Cabin  in  the  Cotton,"  star- 
ring Richard  Barthelmess,  with  Bette  Davis, 
Dorothy  Jordan,  Henry  B.  Walthall  and 
Dorothy  Peterson.  Based  on  novel  by  Henry 
Harrison  Kroll;  adaptation  by  Paul  Green, 
Pulitzer  Prize  dramatist,  author  of  "In 
Abraham's  Bosom."  Directed  by  Michael 
Curtiz. 

October  15 — "Revolt,"  starring  Douglas 
Fairbanks,  Jr.,  also  with  Nancy  Carroll,  Lil- 
yan  Tashman  and  Preston  Foster.  Directed 
by  William  Dieterle. 

October  27 — "The  Purchase  Price,"  star- 
ring Barbara  Stanwyck. 

November  5 — "Life  Begins,"  starring  Lor- 
etta  Young,  with  Eric  Linden,  Aline  Mac- 
Mahon,  Preston  Foster,  Frank  McHugh, 
Gilbert  Roland,  Vivienne  Osborne  and  Dor- 
othy Peterson.  Directed  by  James  Flood 
and  Elliott  Nugent. 

November  12 — "One  Way  Passage,"  co- 
starring  William  Powell  and  Kay  Francis, 
with  Aline  MacMahon  and  Frank  McHugh. 
Directed  by  Tay  Garnett. 

November  19 — "The  Campus  Hero,"  star- 
ring Joe  E.  Brown. 

November  26 — "20,000  Years  in  Sing 
Sing,"  with  George  Brent.  From  the  sensa- 
tional and  revealing  work  by  Warden  Lewis 
E.  Lawes. 


December  3 — "Three  on  a  Match,"  with 
Joan  Blondell,  Warren  William,  Ann 
Dvorak  and  Bette  Davis.  Directed  by  Mer- 
vyn  LeRoy. 

December  10 — "Silver  Dollar,"  starring 
Edward  G.  Robinson,  with  Bette  Davis, 
Aline  MacMahon  and  Alan  Dinehart.  Di- 
rected by  Lloyd  Bacon. 

December  17 — "I  Am  a  Fugitive,"  starring 
Paul  Muni.  Based  on  Robert  E.  Burns' 
tragic  autobiography. 

December  24— "The  Adopted  Father," 
starring  George  Arliss.  From  the  novel  by 
Edgar  Franklin. 

December  31 — "They  Call  It  Sin,"  star- 
ring Loretta  Young,  with  David  Manners, 
George  Brent  and  Una  Merkel.  From  the 
novel  by  Alberta  Stedman  Eagan. 

Nancy  Carroll's  assignment  to  "Revolt" 
adds  her  name  to  those  of  other  well- 
known  former  Paramount  players  who  are 
now  under  the  Warner  banner,  such  as 
Ruth  Chatterton  and  William  Powell.  Miss 
Carroll's  contract  was  not  renewed  by  Para- 
mount this  year,  and  the  player  does  not 
figure  in  the  company's  production  plans  for 
the  new  season. 

Contractual  differences  between  War- 
ners and  James  Cagney  apparently  have 
either  been  settled  already  or  some  future 
amicable  agreement  is  anticipated,  as  the 
company's  new  program  contemplates  four 
pictures  from  this  star  in  the  year,  accord- 
ing to  Major  Warner's  prospectus  of  gen- 
eral production  plans.  Elevated  to  full  star 
billing  will  be  Ann  Dvorak,  for  whom  two 
starring  vehicles  are  planned;  John  Blondell 
with  four  vehicles,  Paul  Muni  with  two,  and 
Loretta  Young  with  three. 

Additional  starring  vehicles  include  three 
with  George  Arliss;  four  with  Ruth  Chat- 
terton; four  with  Edward  G.  Robinson; 
three  with  Barbara  Stanwyck;  three  with 
William  Powell  and  Kay  Francis  co-starred; 
one  with  Powell  starred  alone,  and  two  with 
Miss  Francis  starring  alone;  four  with 
Douglas  Fairbanks,  Jr. ;  three  with  Richard 
Barthelmess;  four  with  Joe  E.  Brown  and 
two  with  Warren  William. 

133  Vitaphone  Short  Subjects 

Of  the  133  Vitaphone  short  subjects,  91 
will  be  of  one-reel  length  and  42  will  be 
two-reelers,  Norman  H.  Moray,  Vitaphone 
sales  manager,  announced.  The  two-reel 
subjects  include  26  "Broadway  Brevities," 
six  of  which  will  be  musical  comedy  revues 
in  Technicolor  and  with  outdoor  settings, 
and  16  two-reel  Big  V  comedies. 

On  the  list  of  91  single  reelers  are:  13 
Vitaphone  Sport  Thrills,  13  E.  M.  Newman 
"World  Adventures,"  13  "Looney  Tunes," 
13  "Merrie  Melodies,"  26  "Pepper  Pot" 
novelties,  and  13  "Melody  Masters." 

Music  will  figure  in  the  new  Vitaphone 
program  more  than  ever  before,  Mr.  Moray 
announced.  Approximately  70  of  the  sched- 
uled 133  shorts  will  have  music,  according 
to  present  plans.  The  increase  in  this  type 
of  short  is  said  to  be  due  to  the  popularity 
during  the  past  season  of  the  Broadway 
Brevities  musical  comedy  revues  and  the 
Melody  Masters  band  series.  Only  12 
Broadway  Brevities  were  made  this  year. 

In  addition,  the  short  subjects  will  offer 
re-issues  of  12  Bobby  Jones'  "How  I  Play 
Golf"  shorts,  12  "Adventures  in  Africa," 
and  the  12  two-reel  S.  S.  Van  Dine  detec- 
tive mystery  stories. 

H.  M.  Warner,  president,  addressing  the 


Company  Opposes  Double 
Featuring,  Maj.  Albert  War- 
ner Tells  Eastern  Sales  Staff 
at  First  of  Four  Meetings 

second  day's  meeting,  announced  that  a 
bonus  plan  similar  to  the  one  recently  in- 
augurated in  the  theatre  department  was 
being  applied  to  the  distribution  organiza- 
tion. A  fair  quota,  Mr.  Warner  said,  would 
be  set  for  each  exchange,  and  bonuses  would 
be  awarded  those  branches  which  exceeded 
their  quotas. 

No  change  in  distribution  will  be  made 
by  Warner-FN  during  the  year,  Major 
Warner  assured  the  sales  force.  Referring  to 
"methods  of  marketing  pictures,"  he  said : 
"This  is  no  time  for  rocking  the  boat  and 
indulging  in  untried  experiments.  Our  in- 
tention is  to  pursue  a  conservative,  sound 
businesslike  policy — the  only  kind  that  can 
be  relied  upon  for  constructive  results." 

The  Warner  distribution  executive  also 
announced  a  company  stand  in  opposition 
to  double  features. 

Mr.  Warner  told  the  sales  representatives 
that  they  could  assure  exhibitors  of  an 
ample  and  continuous  supply  of  pictures 
throughout  the  year  from  the  company, 
based  on  production  plans  and  a  policy 
destined  to  keep  the  company's  studios  in 
operation  continuously. 

Operating  600  Theatres 

"We  look  at  the  entire  problem  through 
the  eyes  of  the  exhibitor,"  he  continued. 
"We  operate  at  present  some  600  theatres, 
some  of  them  among  the  largest  in  the 
country,  others  among  the  smallest.  From 
the  experience  we  have  gained  in  this 
branch  of  our  business  we  are  familiar  with 
the  problems  of  all  types  and  sizes  of  the- 
atres ;  we  know  the  different  kinds  of  audi- 
ences that  have  to  be  appealed  to  and 
satisfied. 

"We  shall  not  only  maintain  our  policy 
of  continuous  production,  but  we  shall  also 
continue  to  work  upon  a  flexible  schedule 
which  will  permit  us  to  take  full  advantage 
of  all  the  trends  and  tendencies  of  public 
taste." 

Casting  innovations,  he  announced,  would 
include  placing  several  stars  in  the  same 
picture  and  careful  selection  of  supporting 
players  to  insure  proper  casting  in  even 
minor  roles.  In  addition,  he  pledged  econ- 
omy in  every  phase  of  the  company's  activi- 
ties. 

"Economy  will  be  our  watchword,"  he 
said.  "It  will  dominate  every  phase  of  our 
activities,  but  not  to  the  extent  of  being 
penny  wise  and  pound  foolish.  We  shall  not 
economize  on  quality." 

The  eastern  meeting  was  opened  by  A. 
W.  Smith,  who  presided.  He  addressed  the 
meeting  on  routine  sales  and  exchange 
subjects.  Similar  brief  addresses  were  made 
by  Sam  E.  Morris,  vice-president;  S. 
Charles  Einfeld,  director  of  advertising  and 
publicity ;  Gradwell  L.  Sears,  Dan  Micha- 
love,  Norman  H.  Moray,  Joe  Hummel  and 
Albert  Howson. 


22 


MOTION    PICTURE  HERALD 


June    II,  1932 


Senator  Brookhart 
Defeated  in  Iowa 
Republican  Primary 

Senator  Smith  Wildman  Brookhart,  Re- 
publican, long  an  advocate  of  drastic  gov- 
ernment regulation  of  the  motion  picture 
industry,  and  sponsor  of  a  bill  of  that  na- 
ture in  the  current  session  of  Congress,  was 
defeated  this  week  in  the  Iowa  state  pri- 
mary elections  by  Henry  Field  of  Shenan- 
doah, known  as  an  "amateur  politician." 

On  Wednesday  morning  Mr.  Field  held 
a  lead  of  46,379  votes  over  Mr.  Brookhart, 
with  reports  in  from  2,293  of  2,435  pre- 
cincts. The  count  stood  at  183,765  to  137,- 
386  in  what  is  described  as  one  of  the  most 
exciting  primary  campaigns  in  Iowa  in 
decades. 

Attacks  on  Senator  Brookhart  as  a  nepo- 
tist and  a  speaker  at  profitable  Chattauqua 
lectures,  for  which  he  deserted  the  Senate 
during  the  special  session  last  year,  are 
generally  understood  to  have  contributed 
heavily  to  his  defeat  for  the  nomination. 
Iowa  objects  seriously  to  nepotism,  and 
relatives  are  barred  from  the  payrolls  of 
state  officers.  Mr.  Field  took  up  a  chal- 
lenge offered  by  Senator  Brookhart,  who 
termed  him  a  "chicken-stew  politician,"  by 
concluding  his  campaign  with  a  promise  of 
"chicken  stew  and-  all  the  good  things  that 
go  with  it,  against  the  same  old  bologna 
Brookhart  has  been  handing  out  for  10 
years." 

In  the  Democratic  primary,  Louis  Mur- 
phy of  Dubuque  appeared  virtually  certain 
of  the  nomination.  Returns  from  1,898  pre- 
cincts gave  Mr.  Murphy  47,385  votes.  Fred 
P.  Hagemann,  exhibitor  and  operator  of  the 
Palace  theatre,  at  Waverly,  and  who  in  a 
recent  letter  to  Motion  .Picture  Herald 
had  referred  to  Senator  Brookhart  as  a 
"dud,"  received  11,370  votes  for  the  Demo- 
cratic nomination  from  the  same  number  of 
precincts. 

Iowa  Republicans  this  week  expressed  the 
belief  that  Mr.  Brookhart  might  run  for 
the  Senatorial  post  in  the  fall  as  an  inde- 
pendent. 

Allied  Will  Carry 
On  Brookhart  Bill 
SupportlnSummer 

Allied  States  Association  leaders  plan,  at 
the  coming  session  of  the  organization  at 
Atlantic  City,  June  22,  23  and  24,  to  per- 
fect plans  for  continuing  the  fight  of  the 
association  for  the  Brookhart  bill  while 
congress  is  in  recess,  it  is  set  forth  in  a 
communication  from  Allied  headquarters  in 
Washington. 

"Specimen  speeches  and  literature  have 
been  prepared  and  the  work  of  circularizing 
and  addressing  interested  groups  and  bodies 
will  be  speeded,"  the  communication  read. 

The  question  of  whether  or  not  the  inde- 
pendent exhibitor  should  take  an  active  part 
in  the  approaching  political  campaign  will 
be  discussed  at  the  Atlantic  City  session. 
A  second  general  bulletin  from  Allied  head- 


quarters considers  the  use  of  the  indepen- 
dent's screen  to  bring  about  favorable  leg- 
islative action  as  worthy  of  consideration. 

The  statement  says  in  part :  "If  the  inde- 
pendent theatre  owners  are  to  continue  to 
receive  consideration  at  the  hands  of  con- 
gress, they  will  have  to  take  a  more  active 
interest  in  politics.  Certain  it  is  that  they 
will  have  to  prove  themselves  both  potent 
and  useful."  The  bulletin  carries  a  caption, 
"Political  Activity  for  Purposes  of  De- 
fense." 

Court  Holds  Censor 
Approval  Necessary 
To  Film  Contracts 

An  important  decision  handed  down  this 
week  by  the  Kansas  supreme  court  at  To- 
peka  affirmed  that  a  contract  cannot  be 
entered  into  for  the  showing  of  a  film  in 
Kansas  until  after  the  picture  has  been  ap- 
proved by  the  state  censor  board  and  that 
the  distributor  cannot  fix  the  price  the  ex- 
hibitor is  to  charge.  The  decision,  written 
by  Justice  J.  Burch,  was  in  a  case  appealed 
from  a  district  court. 

United  Artists  had  brought  action  against 
R.  E.  Mills,  who  then  operated  the  Plaza 
Theatre  at  Chanute,  Kas.,  to  force  Mills  to 
go  through  with  a  contract  for  the  showing 
of  a  picture  titled  "The  Devil  Dancer." 

The  court  not  only  held  that  the  distribu- 
tor could  not  contract  with  an  exhibitor  to 
show  a  picture  before  it  passed  the  censor 
board  but  held  that  it  was  a  violation  of  the 
criminal  laws  to  do  so.  The  court  also  held 
that  to  fix  a  price  the  theatre  should  charge 
the  public  was  a  violation  of  the  state  laws 
against  price  fixing. 

Neither  censorship  nor  price  fixing  claims 
had  any  legitimate  status  in  the  decision,  it 
is  claimed  by  W.  E.  Truog,  United  Artists 
exchange  manager  in  Kansas  City. 

Mr.  Truog  says  he  sold  Mills  10  pictures 
about  four  years  ago,  all  silent.  Mills 
plaved  some  of  the  pictures  and  then  trans- 
ferred his  Plaza  theatre  at  Chanute  to  Glen 
W.  Dickinson  Theatres  without  transferring 
the  contract,  under  which  several  pictures 
still  remained  to  be  played.  United  Artists 
subsequently  brought  suit  for  fulfillment  of 
the  remainder  of  the  contract,  said  Truog. 
No  admission  price  that  Mills  was  to  charge 
was  specified  in  the  contract,  Truog  asserts. 
Mills'  theatre  since  has  passed  into  the  Fox 
Midwest  circuit. 

Chicago  Croups  to 
Fight  Censor  Edict 

The  protest  of  the  Chicago's  civic  bodies 
against  the  censor  abolition  proposed  by 
Mayor  Anton  Cermak,  is  being  consolidated 
under  the  leadership  of  Mrs.  Jean  Weis, 
civic  director  of  the  Women's  City  Club. 
She  claims  the  support  of  45  organizations. 

The  group  of  delegates  from  these  socie- 
ties is  demanding  a  public  hearing  before 
the  city  council  and  claims  that  more  than 
200  women  will  attend  if  a  hearing  is  grant- 
ed. Final  decision  relative  to  the  status  of 
the  censor  body  is  expected  on  June  15, 
when  the  council  will  meet  to  consider  the 
budget. 


Independents  Act 
To  End  Twin  Bills 
In  New  York  Area 

Efforts  to  bring  about  an  end  to  double 
featuring  in  the  1,000  or  more  theatres  in 
Greater  New  York  now  involved  in  the 
practice  are  being  made  by  New  York  and 
New  Jersey  independent  exhibitors,  headed 
by  Rudy  Sanders,  president  of  the  Brook- 
lyn Theatre  Owners  Association,  and  Leon 
Rosenblatt,  New  Jersey  independent  circuit 
executive. 

Conferences  between  the  two  exhibitor 
leaders  and  affiliated  circuit  executives  were 
to  have  been  held  early  this  week,  but  hear- 
ings on  a  New  Jersey  state  admission  tax 
bill  caused  them  to  be  postponed.  First 
efforts  to  eliminate  double  featuring  in  the 
metropolitan  territory  are  being  directed  at 
affiliated  theatres  and  if  progress  is  made 
with  these,  the  campaign  will  then  be  ex- 
tended to  operators  of  independent  houses, 
it  was  said. 

Mr.  Rosenblatt  said  that  the  campaign 
will  be  conducted  from  the  viewpoint  that 
there  will  not  be  enough  pictures  next  sea- 
son to  fulfill  dual  bill  requirements,  and  that 
the  playing  of  a  second  feature  on  the  same 
program  with  a  picture  being  played  on 
percentage  is  no  longer  profitable  to  the 
exhibitor. 

A  week  ago  Mr.  Sanders  and  Mr.  Rosen- 
blatt met  with  Harold  B.  Franklin  and 
Nate  Blumberg,  RKO  executives,  and  won 
from  them  assurances  that  triple  featuring 
would  be  discontinued  in  RKO  Brooklyn 
theatres  on  June  12. 

Charles  L.  O'Reilly,  president  of  the  New 
York  Theatre  Owners'  Chamber  of  Com- 
merce, this  week  joined  the  campaign. 
O'Reilly  has  already  engaged  in  several 
conferences  with  executives  of  affiliated 
theatres. 

New  Allied  Unit 

Elects  Officers 

The  Allied  Theatre  Owners  of  New  York, 
newly  formed  independent  unit  in  the  state, 
have  elected  A.  M.  Beck  of  the  Liberty 
theatre,  Liberty,  president,  at  a  meeting  of 
60  owners  at  the  Hotel  Washington,  New- 
burg. 

Other  officers  elected  were:  vice  presi- 
dent, Abe  Stone,  Albany;  secretary,  Frank 
V.  Walsh,  Newburg;  treasurer,  Chester 
Disbury,  Walden.  Sidney  Samuelson,  presi- 
dent of  the  Allied  Theatre  Owners  of  New 
Jersey  and  vice  president  of  the  national 
organization,  M.  Charnow,  secretary  and 
James  Binkoff  attended  the  session.  Regu- 
lar weekly  meetings  are  expected  to  be  held. 

Kansas  City  Film  Board  Suit 
Continued  to  September  Term 

The  suit  of  Walter  O.  Burkey  against 
the  Kansas  City  Film  Board  of  Trade  and 
14  distributors  in  which  he  seeks  $408,000 
triple  damages,  has  been  continued  to  the 
September  term  of  the  federal  court  at 
Kansas  City.  When  the  case  was  called 
last  week,  attorneys  for  Mr.  Burkey  asked 
a  continuance  pleading  their  client  was  ill. 


June    II,  1932 


MOTION    PICTURE  HERALD 


23 


ASIDES  &  INTERLUDES 


By  JAMES  CUNNINGHAM 


RKO  proceeds  on  the  premise  that  theatre 
managers  will  take  care  of  the  property  en- 
trusted to  them  just  as  they  care  for  their 
own,  and  in  this  connection  all  operators  are 
currently  asked  by  the  home  office: 

"Are  your  clothes  brushed  and  your 
shoes  clean?  Do  you  neglect  rips  and 
loose  buttons?  Does  your  automobile 
run  quietly — or  is  it  noisy  and  jerky?" 


V 

In  the  days  gone  by  one  had  to  "Join  the 
Navy  and  See  the  World."  And  not  infre- 
quently, one  who  had  served  with  the 
forces  would  add,  "Yep,  through  a  port- 
hole." But  today  things  are  different,  par- 
ticularly with  the  younger  generation.  They 
"pool"  their  funds,  hire  an  old  "salt"  of  the 
sea  and  wander  forth  in  quest  of  adventure. 

Recently,  Douglas  Fairbanks,  Jr.,  and 
Robert  Montgomery  chartered  a  vessel  and 
set  sail  for  parts  unknown.  Now  comes  a 
group  of  screen  juveniles  headed  by  William 
BakewelL  Metro  player,  who  chartered  the 
spacious  yacht  "Arcadia"  for  a  cruise  to 
Mexican  ports. 

Included  among  the  adventure  seekers 
are  Frankie  Albertson  and  wife,  Lew  Ayres 
and  wife,  William  Bakewell,  Mary  Carlyle, 
Russell  Gleason,  Dutch  and  Florence  Han- 
niman,  Johnny  Mack  Brown  and  wife,  Kane 
Richmond,  Sally  Blane,  Dave  Todd,  Maria 
Alba,  Herbert  Weber  and  wife,  Bob  Young 
and  Betty  Henderson. 

V 

During  a  week-end]  motor  tour  recently, 
within  two  hours'  distance  of  Los  Angeles — 
center  of  Pacific  Coast  civilization — Wallace 
Smith,  novelist  and  scenarist,  stopped  at  a 
small  ranch  house  to  inquire  road  directions 
and  found  a  bit  of  life  that  enabled  him  to  step 
into  the  distant  past  for  an  hour.  No  tele- 
phone, radio,  gas,  electricity,  automobile  or 
modern  fixtures  or  conveniences  of  any  kind 
were  present.  Water  was  drawn  from  a  well 
in  a  bucket  that  was  really  moss  covered.  Can- 
dles were  used  for  illumination  and  they  were 
the  real  article  of  old  fashioned  tallow.  All 
cooking  was  done  with  pot  and  crane  and  a  spit 
in  a  huge  fireplace.  Smith  learned  that  the 
occupants  of  the  place  were  the  fourth  gener- 
ation of  the  family  that  had  originally  estab- 
lished the  ranch  and  that  they  had  all  been 
opposed  to  any  change  in  their  manner  of  living. 

Moreover,  they  were  not  related  to  the 
Wendells! 

V 

Immediately  following  the  Iowa  primaries 
some  one  wired  two  dozen  American  Beauty 
roses  to  Charlie  Pettijohn  of  the  Hays  of- 
fice. The  enclosed  card  carried  a  message 
reading : 

THANKS  FOR  YOUR  HELP— 
BROOKHART. 

Mr.  Pettijohn  expresses  some  doubt  con- 
cerning the  authenticity  of  the  signature. 

V 

At  the  Kansas-Missouri  MPTA  convention 
at  Topeka  the  other  day,  John  C.  Stapel,  vice- 
president,  wandered  into  the  wrong  room  _  at 
one  session.  Finding  himself  at  a  gathering 
of  a  political  nature,  Stapel  remained  until  he 
started  to  make  a  Democratic  speech.  The  re- 
sults probably  would  have  been  disastrous  if 
he  had  not  been  rescued  from  the  group — all 
Republicans — by  R.  R.  Biechele,  who  was  as- 
signed to  round  up  the  exhibitor  delegates. 


r  HARLES  BICKFORD  IS  both  actor 
^•.and  business  man.  He  acts  as  king  of 
an  island  which  he  owns  in  the  South  Seas, 
writes  an  occasional  play,  owns  a  hog  farm, 
chicken  ranch,  cafe,  lingerie  shop,  garage, 
whaling  boats,  half  interest  in  a  pearling 
schooner,  gas  station,  and  will  soon  open  a 
dude  ranch  near  Ensenada,  Mexico. 

V 

News  item  from  Lynn  Farnol  of  Samuel 
Goldwyn's  New  York  office : 

Anna  Sten's  "dog  has  arrived  in  Hol- 
lywood after  a  7,000-mile  journey  from 
Berlin,  unchaperoned  and  unescorted. 
His  name  is  'Drushok,'  which  is  Russian 
for  'Little  Palsy  Walsy.' 

"Plucked  of  the  thick  hair  that  pro- 
tected him  from  the  rigors  of  a  Russian 
winter,  as  a  concession  to  the  California 
sunshine,  Anna's  canine  companion  is 
accepting  his  Hollywood  naturalization 
with  relish." 

Otherwise,  Anna's  career  in  Holly- 
wood continues  eventless, 

V 

Maybe  it  was  only  luck,  according  to 
Columbia  Broadcasting's  press  agent,  that 
brought  Joseph  Schenck  into  a  New  York 
department  store  where  he  heard  Ben 
Bernie,  a  wise-cracking  salesman,  talk 
about  $4.98  violins.  Schenck,  amused, 
signed  Ben  for  vaudeville  for  $35  a  week. 

And  maybe  it  was  luck  that  Jack  Warner 
had  an  insistent  secretary  who  plugged 
through  a  call  for  Mr.  Warner  to  a  St. 
Louis  hotel  where  Alex  Gray,  resting  be- 
tween shows,  ordered  his  phone  silenced. 
Alex,  half  awake,  accepted  an  offer  for  five 
talkers. 

Kate  Smith,  he  continues,  took  time  from 
a  medical  course  at  Georgetown  University 
to  sing  at  a  Washington  benefit.  She  was 
heard  by  Eddie  Dowling  and  engaged  for 
his  show,  "Honeymoon  Lane." 

V 

Letter  to  the  editor  of  Time  Magazine : 

Sirs: 

At  this  post  during  the  month  of  July  we  will 
train  about  _  1,000  boys  of  high  school  age  in  the 
Citizens'  Military  Training  Camp.  During  that  period 
we  plan  to  show  free  of  charge  sound  pictures  each 
evening. 

Knowing  your  interest  in  American  youth,  I  am 
wondering  if  you  would  suggest  about  30  pictures  of 
high  moral  tone  and  alive  with  romance,  adventure 
and  historical  work.  Your  suggestions  will  aid 
considerably  in  wisely  selecting  the  pictures  for  this 
fine  group  of  boys  this  summer. 

RALPH  W.  ROGERS 
Chaplain,  U.  S.  Army 

Fort  Thomas,  Ky. 

Reply  of  the  editor  of  Time  Magazine  to 
Chaplain  Rogers: 

In    the    last    year    and    a    half  cinemanufacturers 

have  not  produced  30  pictures  of  "high  moral  tone 
and  alive  with  romance,  adventure  and  historical 
worth."  Herewith  a  list  of  24  which  might  do  for 
a  school-age  camp:  Cimarron,  Rango,  City  Lights, 
Trader  Horn,  Skippy,  A  Connecticut  Yankee,  Chances, 
The  Viking,  Spirit  of  Notre  Dame,  The  Champ,  For- 
bidden Adventure,  Huckleberry  Finn,  Penrod  and 
Sam,  Devotion,  Pardon  Us,  Touchdown,  The  Man 
Who  Played  God,  Around  the  World  in  80  Minutes, 
Lovers  Courageous,  After  Tomorrow,  Sooky,  Hell 
Divers,    Young   America,    Destry   Rides   Again. — Ed. 

V 

Immediately  following  publication  of  these 
two  communications  the  Jacksonville 
Times-Union  took  the  Time  editor  by  the 
neck  for  the  seemingly  antagonistic  attitude 
evidenced  against  films.  The  Jacksonville 
writer  adds  18  titles  to  Time's  compilation 
of  24,  and  in  further  contrast,  Young  Men, 
official  YMCA  monthly  publication,  listed 
87_  features  released  in  1931  and  1932  as 
being  fit  for  the  "family,"  including  boys. 
Also,  177  were  endorsed  by  previewing 
groups. 


SCOTT  LESLIE,  our  eagle-eyed  correspon- 
dent of  Florida,  and  publisher  of  "Scott's 
Monthly,"  editorially  debunks  the  new  move- 
ment to  make  Florida  a  production  center.  He 
says : 

"Some  talk  lately  about  making  movies 
in  Florida.  Now,  no  one  loves  Florida 
more  than  I  do.  No  one  would  like  to 
see  Florida  a  producing  center  more  than 
I;  but  let's  not  go  off  half-cocked— let's 
see  what  we  have  to  offer: 

"If  a  story  calls  for  exterior  locations, 
then  we  have  PLENTY  to  offer;  but 
for  regular  studio  productions — that's 
something  else  again. 

"If  you  had  the  money,  would  you 
come  down  here,  build  the  great  plant 
needed,  when  there  are  plenty  of  studios, 
all  equipped  and  ready  to  shoot,  right  in 
the  heart  of  things,  in  New  York  and 
Jersey  ? 

"Would  you  import  actors  down  here, 
where  you  would  have  to  pay  full 
weekly  salaries,  transportation  and  all, 
when  you  have  hundreds  to  select  from 
up  there — willing  to  work  on  a  day  labor 
basis,  and  pay  their  own  carfare  to  your 
plant — would  you? 

"Would  you  go  1,000  miles  from  the 
source  of  supplies,  props,  wardrobe,  etc., 
when  it's  just  around  the  corner  up 
there  ? 

"You  noted  I  said,  'If  you  had  money.' 
Of  course,  if  you  had  only  a  promotion 
stunt,  or  a  shoe-string,  then  you  might 
try  anything  once." 

V 

Hortense  Schorr,  Columbia's  aggressive 
publicist  at  the  home  office,  precedes  tele- 
phone calls  with  a  warning. 

The  phone  rang  the  other  day  and  re- 
vealed the  melodious  voice  of  Miss  Schorr's 
secretary,  who  said:  "Mr.  Cunningham,  Miss 
Schorr  wants  to  call  you  in  about  five  min- 
utes; goodby!" 

V 

One  of  Hugo  Riesenfeldfs  pet  aversions  is 
being  called  "Old  Doctor  Riesenfeld."  The 
maestro  will  stand  for  "doctor"  and  has  no 
objections  to  "Hugo,"  but  he  simply  will  not 
stand  for  the  classification  of  "old." 


The  record  for  having  written  the  most 
screen  versions  on  stories  which  were  pro- 
duced is  claimed  for  Robert  Lord,  who  has  had 
approximately  three  days  rest  between  assign- 
ments during  the  past  two  years.  Mr.  Lord  is 
a  product  of  the  Harvard  school  of  drawing. 

V 

The  New  York  Post  reports:  "Though 
claims  of  overnight  stardom  have  been  made 
for  practically  every  motion  picture  star, 
verv  few.  if  any.  of  the  ponular  stars  have 
achieved  this  high  pinnacle  of  success  in  one 
single  picture."    Wrong  again — or  yet! 

V 

A  publicity  story  sent  out  by  Warners  says : 
"Believe  it  or  not,  a  motion  picture  saved  the 
stage  show !  This  is  the  paradoxical  case  with 
the  Palace,  Dallas,  where  the  stage  shows  were 
slated  to  be  discontinued  .  .  .  until  Ruth  Chat- 
terton  in  'The  Rich  Are  Always  With  Us' 
gave  the  theatre  its  highest  gross  in  several 
months.  .  .  The  management  of  the  Palace 
has  been  influenced,  as  a  result  ...  to  maintain 
its  stage  shows."  In  fewer  words,  the  Palace 
will_  hereafter  bolster  its  stage  show  with  a 
motion  picture. 


24 


MOTION    PICTURE  HERALD 


June    II,  1932 


WARNER  BROS.  FINANCIAL  STATEMENT 


Warner  Bros.  Pictures,  Inc.,  and  subsidiary  companies,  report 
a  net  loss  for  the  six  months  ended  February  27,  1932,  of 
$2,769,183.69  after  all  charges,  including  depreciation  and  interest 
and  after  allowing  for  a  profit  of  $2,498,515.37  arising  from  the 
retirement  of  Debentures  and  Subsidiaries'  funded  indebtedness. 

The  net  loss  from  operations,  before  amortization  and  depre- 
ciation of  properties,  was  $570,129.96.  Amortization  and  depre- 
ciation charges  totaled  $4,697,569.10. 

During  the  six  months  the  company  charged  to  Surplus  a  net 
loss  of  $72,443.98  on  capital  assets  and  $1,887,578.39  representing 
special  write  down  of  sundry  properties. 

At  February  27,  1932,  the  balance  sheet,  which  does  not  include 
Skouras  Bros!  Enterprises,  Inc.,  and  St.  Louis  Amusement  Com- 
pany and  their  subsidiaries,  shows  current  assets  amounting 
to  '$20,329,463.62,  as  compared  with  current  liabilities  of 
$12,590,106.19. 

While  the  company  sustained  a  loss  from  operations  during  the 
six  months  period,  yet,  owing  to  the  large  amortization  and  depre- 
ciation charges  and  the  replacement  of  film  inventory  at  lower 
cost  the  cash  position  was  improved  and  indebtedness  reduced. 
Cash  on  hand  on  February  27,  1932,  amounted  to  $4,047,253.80, 
as  compared  with  $3,767,087.88  at  August  29,  1931— an  increase 
of  $280,165.92,  while  notes  payable  amounted  to  $1,306,525.43. 
compared  with  $2,376,693.59  at  August  29,  1931— a  decrease  of 
$1,070,168.16. 

WARNER  BROS.  PICTURES,  INC. 
and  Subsidiary  Companies 

(Excluding  Skouras  Bros.  Enterprises,  Inc.,  and  St.  Louis  Amusement  Com- 
pany and  their  subsidiaries) 

CONSOLIDATED  BALANCE  SHEET 

Assets 

CURRENT  AND  WORKING  ASSETS: — 

Cash    $  4.047,253.80 

Notes,  drafts  and  acceptances  receiv- 
able   409,457.89 

Current  accounts: 

Trade  customers,  less  reserves  $  1.380.542.72 

Notes  and  accounts  receivable  from 

officers  and  employees   46,528.29 

Sundry    accounts    receivable   436,086.65  1,865,157.66 

Inventories : 
Released  productions,  at  cost,  less 

amortization   $  7,350.801.40 

Productions  completed  but  not  re- 
leased, at  cost   2.762.891.91 

Productions  in  progress,  at  cost..  1.517.701.47 

11.631,394.78 

Inventories  of  raw  materials,  acces- 
sories, supplies,  etc.,  less  reserves  1,122,817.59  12,754,212.37 

Rights  and  scenarios  unproduced,  less 

reserves    1,017,190.11 

Production  and  royalty  advances,  less 

reserves    236,191.79     $  20,329,463.62 

MORTGAGES  AND  SPECIAL  AC- 
COUNTS RECEIVABLE,  LESS 

RESERVES    321,459.12 

DEPOSITS  TO  SECURE  CONTRACTS 
AND  SINKING  FUND  DE- 
POSITS   2,271,733.06 

INVESTMENTS  AND  ADVANCES: 
Investments  in  and  advances  to  sub- 
sidiary companies  in   equity  re- 
ceivership at  cost,  less  operating 

losses  estimated  by  company   $  2.527.436.01 

Investments  in  foreign  patents,  par- 
ticipation of  profits,  license  rights, 
etc.,  at  net  cost,  iess  write-down 

authorized  by  the  directors   1,509,643.71 

Investments  in  and  advances  to  affili- 
ated companies,  at  cost  less  re- 
serves  2,696,526.91 

Notes  and  contracts  receivable,  less 

reserves    186,666.83 

Shares  in  building  and  loan  associa- 
tions   615,253.55 

Miscellaneous  investments    100.267.28  7.635,794.29 

FIXED  ASSETS: 

Properties  owned  and  equipment,  at 

cost  less  depreciation*    $126,525,465.21 

Owned  properties  of  the  radio  division 
less  reserves  for  depreciation  and 
special  write-down  authorized  by 

the  board  of  directors.   1,312,191.00 

Properties  leased  and  equipment,  at 
cost  less  depreciation  and  amor- 
tization   31,232,318.55  159,069,974.76 

DEFERRED  CHARGES: 
Development   expenses   unamortized.  ,     $  13,388.55 

Bond  and  note  discount  unamortized  1.086,644.97 


Prepaid  royalties   

Prepaid  interest,  insurance,  taxes, 
rents,  etc  

GOODWILL   

*(Includes  $8,593,949.18  representing 
lan'd  and  buildings  acquired  for 
construction  purposes,  $216,125.46 
for  architects'  fees  and  $372,272.09 
for  carrying  charges.) 


FEBRUARY  27,  1932 
Liabilities 

CURRENT  LIABILITIES: 
Notes  payable: 
Secured  by  capital  stock  of  a  sub- 
sidiary real  estate  holding  com- 
pany consolidated  herein  and  its 
notes  for  intercompany  indeb- 
tedness   

Unsecured   

Purchase  money  obligations.  

Dividends  on  preferred  stock  pay- 
payable  March  1,  1932  

Accounts  payable   

Sundry  accruals   

Due   to  affiliated  companies  

Royalties  payable   

Advance  payments  of  film,  deposits, 
etc  

DEFERRED  INCOME   

REMITTANCES  FROM  FOREIGN 
SUBSIDIARIES,  HELD  IN 
ABEYANCE   

PURCHASE  MONEY  OR  CON- 
TRACTUAL OBLIGATIONS  MA- 
TURING SERIALLY  AFTER  ONE 
YEAR   

MORTGAGES   AND  FUNDED 
DEBT: 

Optional  6%  convertible  debentures, 
series  due  1939: 

Outstanding,  August  29,  1931  

Less — Retired    to    February  27, 
1932   

Outstanding   

Mortgages  and  other  bonds  issues.. 

(Including    $3,726,584.02  maturing 

within  one  year)  

PROPORTION  OF  CAPITAL 
STOCK  AND  SURPLUS  OF  SUB- 
SIDIARY COMPANIES  APPLI- 
CABLE TO  MINORITY  STOCK- 
HOLDERS (including  $270,335  pre- 
ferred stock}  

RESERVE  FOR  PREMIUM  ON 
DEBENTURES  AND  CONTIN- 
GENCIES   

CAPITAL  (Represented  by):— 
Capital  stock: 
Authorized— 
7,500,000  shares  of  common  stock 
without  par  value 
785.604  shares  of  preferred  stock 

without  par  value. 
(Liquidating  value  $55.00  per 
share.) 
Issued  and  outstanding — 
3,801.344.55    shares    of  common 
stock  at  stated  value  of  $5.00 

per  share   

103,107  shares  of  preferred 
stock  at  stated  value  of  $55.00 
per  share   

Capital  surplus,  per  Exhibit  A  

Less — Deficit,  per  annexed  state- 
ment   

CONTINGENT  LIABILITIES : 
As   guarantors  of  mortgage  bonds 
of  affiliated  companies   $1,017,666.67 

As  guarantors  in  connection  with 
theatre    leases    approximately....    $  50,000.00 

Expense  of  arbitration  proceedings 
amount  indeterminable  


460,093.59 
1.694,013.80 


$  1.040,000.00 
266,525.43 

$  1,306,525.43 
684,973.24 

99,240.49 
4,951,026.23 
4,182,302.15 
106.145.77 
852,579.03 

407,313.85 


$  41,600,000.00 

4,400,000.00 

$  37,200,000.00 
63,095.476.41 


$  19.006,722.75 

5,670,885.00 

$24,677,607.75 
62,062,696.22 

$86,740,303.97 

2,816,361.19 


3,254,140.91 
8,696,118.83 


$201,578,684.59 


12,590,106.19 
323,040.41 

338,628.85 
1,543,817.01 


100,295,476.41 

882,898.76 
1,680,774.18 


83.923,942.78 


201.578,684.59 


STATEMENT  OF  CONSOLIDATED  PROFIT  AND  LOSS  AND  DEFICIT 
FOR  THE  TWENTY-SiX  WEEKS  ENDING  FEBRUARY  27,  1932 

(Excluding  Skouras  Bros.  Enterprises,  Inc.,  and  St.  Louis  Amusement  Com- 
pany and  their  subsidiaries) 

Net  profit  before  providing  for  amortiza- 
tion   and    depreciation,    interest  and 

miscellaneous  charges    $13,763,262.76 

(Continued  on  the  following  page) 


June    II,  1932 


MOTION    PICTURE  HERALD 


25 


WARNER  SIX  MONTHS  STATEMENT  (CON'T) 


DEDUCT: 

Amortization  of  film  costs  (exclusive 

of    depreciation    of  studio 

properties)   

Amortization  and  depreciation  of  all 

properties   

Interest  and  discount  expense   

Provision  for  investments  in  affiliated 

companies   

Provision  for  losses  of  companies  in 

equity  receivership   

Net  loss  before  other 
income  and  minority 
interests'  share  of 
profits   

DEDUCT— Other  income: 

Interest  and  discount  earned   

Dividends     received     from  affiliated 

companies   

Miscellaneous  income   

Net  loss  before  minority 
interests'  share  of 
profits   

ADD — Proportion  of  net  earnings  appli- 
cable to  minority  stockholders   

Net  loss  from  operations 
for  the  twenty-six 
weeks  ending  Febru- 
ary 27,  1932,  carried  to 
deficit   

Earned  Surplus,  August  29,  1931  

ADD — Profit  on  redemption  of  6% 
convertible  debentures  and  bonds 
of    subsidiary  companies   


$11,093,473.44 

4,697.569.10 
3,161,947.38 

145,343.47 

127,651.67  19,225,985.06 


$95,971.03 


$223,747.46 

2,498,515.37 
$2,722,262.83- 


$5,462,722.30 


89,789.26 

23,131.34  208,891.63 


$5,253,830.67 
13,868.39 

$5,267,699.06 


$72,443.98 
198,480.98 


DEDUCT: 

Loss   on   capital   assets  (net)  

Dividends   on   preferred  stock  to 

and  including  March  1,  1932.. 

Deficit,  February  27,  1932, 
carried  to  balance 
sheet   


WARNER  BROS.  PICTURES,  INC. 
and  Subsidiary  Companies 
STATEMENT  OF  CAPITAL  SURPLUS 
FEBRUARY  27,  1932 

Capital  surplus  arising  from  revaluation  of  com- 
mon stock  of  the  company  to  a  stated  value  of 
$5.00  per  share,  as  recommended  by  the  board  of 
directors  on  October  23,  1931,  and  authorized  by 
the  stockholders  on  December  14,  1931  

Add — Capital  surplus  in  respect  of  130  shares  of 
common  stock  subsequently  issued  (excess  over 
$5.00  per  share)  

Deduct — Charges  authorized  by  the  board  of 
directors : 

Write-down  of  properties  of  the  radio  division..     $  1,276,949.46 
Write-down  of   investment   in  and  advances  to 
Foreign  Theatre  companies  to  nominal  value 

of   $1.00   110,628.93 

Write-down  of   investments   in   participation  of 

profits,    license    rights,    etc   500,000.00 

Capital    surplus,    February    27,    1932,  carried 
to  balance  sheet   


270,924.96  2,451,337.87 


$2,816,361.19 


$  63,945,006.00 

5,268.61 
$  63,950,274.61 


1,887,578.39 


$  62,062,696.22 


World  Wide  Buys 
12  Stories  in  May 

World  Wide  Pictures,  Inc.,  led  the  list  of 
story  purchasers,  in  May  with  the  acquisition 
of  screen  rights  to  12  story  properties.  Ne- 
gotiations for  additional  purchases  are  un- 
derway, World  Wide  announces.  Among 
the  stories  purchased  in  the  month  are  well- 
known  published  books  and  several  originals 
by  noted  authors. 

The  general  total  of  May  story  purchases 
was  considerably  below  that  of  several 
months  immediately  preceding,  due  to  the 
windup  of  production  activities  on  current 
programs.  For  the  first  time  in  months, 
stage  plays  took  an  insignificant  place  in 
the  purchase  of  production  material,  only 
three  plays  being  included  in  the  20  pur- 
chases made  during  May. 

Following  is  the  list  of  May  story  acqui- 
sitions : 

World  Wide  Pictures,  Inc.:  "Rosalie's 
Career,"  novel  by  Faith  Baldwin;  "Uptown 
Woman,"  novel  by  Vina  Delmar ;  "Death 
Kiss,''"  novel  by  Madelon  St.  Denis;  "Tem- 
pest and  Sunshine,"  novel  by  Mary  J. 
Holmes;  "Study  in  Scarlet,"  story  by  Sir 
Arthur  Conan  Doyle;  "Quicksands,"  story 
by  Rex  Beach;  "The  Devil's  Highway," 
novel  by  Harold  Bell  Wright;  "Lover  of 
Mine,"  novel  by  Sada  Cowan;  "Snake  Bite," 
story  by  Robert  Hichens;  "Confessions  of 
a  Bachelor,"  story  by  Ursula  Parrott; 
"Where  Lonely  Ladies  Walk,"  original 
story  by  Tiffany  Thayer,  and  "My  Son," 
stage  play  by  Martha  Stanley. 

Universal:  "Prancing  Mothers,"  story  by 
Morton  Barteaux. 

Columbia:  "Mike,"  story  by  Sidney  Skol- 
sky. 

Paramount:  "Suburb,"  novel  by  Vera 
Caspary;  "Single  Night,"  story  by  Louis 
Bromfield,  and  "No.  55,"  novel  by  Louis 
Bromfield.     (Screen    rights    to   the  latteir 


were  owned  by  Universal  Pictures,  from 
whom  they  were  purchased  by  Paramount.) 

MGM:  "The  Education  of  a  Princess," 
novel  by  Marie,  Grand  Duchess  of  Russia; 
"La  Tendresse,"  play  by  Henry  Bataille, 
and  "Felix,"  play  by  Henry  Bernstein. 

Warner  Brothers:  "20,000  Years  in  Sing 
Sing,"  story  by  Warden  Lewis  E.  Lawes. 

First  Division  Distributes 

Charity  Wrestling  Bout  Film 

First  Division  Exchanges,  Inc.,  will  dis- 
tribute the  all-sound  pictures  of  the  charity 
wrestling  bout  in  New  York  this  week, 
which  is  being  sponsored  by  Mrs.  William 
Randolph  Hearst,  and  the  proceeds  of  which 
will  be  donated  to  the  Charity  Milk  Fund 
which  she  directs. 

Prints  will  be  available  after  June  10 
at  First  Division  exchange  in  Albany, 
Buffalo,  Cincinnati,  Cleveland,  Philadelphia, 
Washington  and  Pittsburgh. 

Hammons  Increases  Comedy 
Series;  Advances  Release 

Earle  W.  Hammons,  president  of  Educa- 
tional, has  shifted  the  release  dates  for 
the  C.  C.  Burr  "Torchy"  comedy  series, 
and  has  increased  the  second  group  to 
eight. 

Production  will  start  on  June  15  instead 
of  July  15,  as  previously  planned.  A  new 
leading  woman  is  being  sought  for  the 
comedies. 


Drops  Children's  Club 

Loew's  State,  New  Orleans,  has  announc- 
ed that  it  will  suspend  activity  of  the  Birth- 
day Club  indefinitely.  The  club  was  organ- 
ized two  yeaxs  ago,  and  has  functioned 
every  Saturday  since.  More  than  5,000  New 
Orleans  children  under  12  years  were  en- 
rolled. 


Film  Croup  Asks 
Dry  Law  Change 

A  resolution  endorsing  modification  of 
the  Volstead  Act  to  permit  the  manufacture 
and  sale  of  light  wines  and  beer  was  passed 
by  a  committee  of  motion  picture  executives 
at  a  meeting  sponsored  by  the  League  for 
Modification  of  the  Volstead  Act,  held  in 
the  Park  Central  hotel.  New  York,  this 
week. 

The  resolution  asked  for  the  installation 
of  some  system  of  liquor  control,  and  put 
the  motion  picture  committee  on  record  as 
being  opposed  to  the  return  of  the  saloon. 
It  also  set  forth  the  belief  that  the  revenue 
to  be  obtained  from  taxation  of  wine  and 
beer  sales  would  lighten  the  tax  burden  of 
the  motion  picture  and  theatre  industries. 

Julius  Singer  of  Universal  Pictures  was 
chairman  of  the  meeting.  Serving  on  his 
committee  are :  Joseph  Hart,  Morgan  Litho- 
graph Company ;  George  Morris,  Motion 
Picture  Club  of  New  York;  Samuel  Lig- 
gett, Columbia  Pictures;  M.  A.  Van  Praag, 
National  Screen  Service ;  Mark  Luescher, 
Radio-Keith-Orpheum,  and  Ralph  Poucher, 
Consolidated  Film  Laboratories. 

Louis  B.  Mayer,  of  M-G-M,  favors  the 
return  of  beer,  he  told  Universal  News  Ser- 
vice, while  on  a  visit  to  President  Hoover 
in  Washington  recently.  "I  feel  that  beer 
would  have  saved  the  budget  situation  had 
we  had  the  revenue  from  its  sale  several 
months  ago,"  he  said. 

Universal  Declares  Regular 
Quarterly  Dividend  of  25% 

Universal  Pictures  Company,  Inc.,  has 
declared  its  regular  quarterly  dividend  of 
25  per  cent  on  the  preferred  stock,  payable 
July  1  to  stockholders  of  record  on  June  24. 


26 


MOTION    PICTURE  HERALD 


June    II,  1932 


Cuts  Accepted  by 
Projectionists  of 
Three  City  Unions 

While  projectionists'  unions  in  Cleveland, 
Columbus  and  San  Francisco  have  accepted 
wage  reduction  for  varying  periods  at  the 
request  of  theatre  owners,  Detroit's  Local 
199  has  received  an  ultimatum  that  its  mem- 
bers must  accept  a  20  per  cent  cut  by  June 
15  or  Allied  member  exhibitors  will  com- 
mence the  training  of  non-union  projection- 
ists. 

In  Cleveland,  Local  160  has  entered  into 
an  agreement  with  the  Cleveland  Exhibitors 
Association  for  a  cut  ranging  from  17  to  22 
per  cent.  Effective  May  30,  the  agreement 
will  be  in  force  until  August  31,  1933.  The 
new  scale  ranges  from  $141.10  per  week  for 
two  men  at  de  luxe  houses,  to  $83  per  week 
for  two  men  in  houses  seating  less  than 
500. 

The  projectionists  at  Loew's  Ohio,  RKO 
Majestic  and  Neth's  Grand,  Columbus,  have 
agreed  to  a  wage  reduction  of  $10.  It  is 
expected  operators  at  the  RKO  Palace  will 
fall  into  line  as  well.  The  revised  scale 
brings  the  weekly  wage  down  to  $72.  San 
Francisco  operators  have  reached  an  agree- 
ment with  Fox  West  Coast  Theatres  calling 
for  a  reduction  of  from  five  to  10  per  cent, 
dependent  upon  the  weekly  earnings  of  in- 
dividual projectionists.  This  agreement  has 
been  concurred  in  by  Nasser  Brothers,  in- 
dependent circuit,  and  follows  a  similar 
arrangement  with  RKO,  Warner,  United 
Artists.  Reductions  will  be  effective  to  Sep- 
tember 1,  1933.  Negotiations  are  under  way 
with  Golden  State,  T.  &  D.  Junior  Circuit 
and  San  Francisco  Theatres,  Inc.,  circuits 
comprising  some  70  houses. 

H.  M.  Richey,  general  manager  of  the 
Michigan  Allied  unit,  was  responsible  for 
the  communication  to  the  Detroit  union. 
The  reduction  requested  would  be  effective 
until  August  31,  1933. 

Toronto  Curious 
About  Nathanson 

Excited  speculation,  rife  in  Toronto, 
which  has  percolated  to  New  York  film  cir- 
cles, is  to  the  effect  that  N.  L.  Nathanson, 
who  resigned  as  managing  director  of  Fa- 
mous Players  Canadian,  may  return  to  that 
circuit.  The  reports  center  about  a  reason 
for  Mr.  Nathanson  having  postponed  his 
recent  intended  trip  to  England. 

The  executive  resigned  when  an  offer 
which  he  brought  from  England  for  pur- 
chase of  the  circuit  by  Gaumont  British 
was  refused.  He  has  stated  that  he  will 
not  return  to  the  company  as  an  employee 
of  Paramount.  Toronto  has  become  in- 
quisitive over  reports  that  Sir  Richard  Holt, 
Montreal  financier  and  director  of  Famous 
Players  Canadian  who  resigned  with  Mr. 
Nathanson,  has  offered  to  purchase  the  cir- 
cuit. Discussions  which  Lord  Beaverbrook, 
important  British  film  figure,  had  last  week 
with  Prime  Minister  Bennett  of  Canada  are 
said  to  figure  in  the  reports. 


Publix  Realigns  Personnel 

For  the  Chicago  Territory 

Publix  has  realigned  personnel  in  Chi- 
cago, bringing  Harry  Lustgarten  into  the 
division  under  Milton  Feld,  with  Carl 
Strodel  assigned  to  special  duties.  The  Chi- 
cago territory  has  been  divided  into  three 
instead  of  four  districts.  District  heads  are 
Dave  Wallerstein,  Dave  Balaban  and  Louis 
Newhafer. 

Start  Foreclosure 
Suit  Against  Roxy 

The  Continental  Bank  and  Trust  Com- 
pany of  New  York,  as  successor  trustee,  has 
instituted  foreclosure  proceedings  against 
the  Roxy  Theatres  Corporation,  under  a 
$4,250,000  mortgage.  The  mortgage  was 
made  by  the  theatre  corporation  in  return 
for  a  loan  under  date  of  October  22,  1925, 
the  original  trustee  being  Herbert  S.  Mar- 
tin, now  dead. 

Named  as  co-defendants  are  Harry  G. 
Kosch,  recently  appointed  receiver  in 
equity  for  the  company  by  the  United 
States  district  court,  and  "others."  The 
action  was  brought  through  the  firm  of 
Wise.  Shepard  &  Houghton,  attorneys.  The 
plaintiff  alleges  there  are  now  due  and  un- 
paid installments  of  principal  and  interest 
of  the  mortgage  amounting  to  $146,770.82 
and  that  the  corporation  has  failed  to  pay 
taxes  of  $62,980  for  the  first  half  of  the 
year  1932.  Still  due  on  the  principal  of  the 
mortgage,  according  to  the  plaintiff,  is 
$3,690,000. 

The  formal  notice  to  all  employees  of  the 
Roxy  theatre  in  New  York  that  employment 
will  terminate  with  the  performance  of 
June  16,  has  been  described  by  Mr.  Kosch, 
the  temporary  receiver  of  the  Roxy 
Theatres  Corporation,  as  conforming  to  the 
orders  of  the  United  States  district  court, 
and  merely  a  matter  of  legal  form. 

Mr.  Kosch  stated  that  the  notice  was 
necessitated  by  the  fact  that  his  position  as 
temporary  receiver  terminates  June  16,  and 
the  legal  requirement  that  such  notice  be 
issued  under  that  circumstance. 

Mr.  Kosch's  authority  as  temporary  re- 
ceiver for  Roxy  Theatres  ends  June  16.  A 
permanent  receiver  is  to  be  named  by  the 
court  June  13,  and  if  he  is  authorized  to 
continue  the  theatre's  business,  he  will  be 
permitted  to  negotiate  new  contracts  to  keep 
the  Roxy  open. 


Pictures  Realization  Company 
Files  Petition  in  Bankruptcy 

Pictures  Realization  Corporation,  New 
York,  has  filed  a  voluntary  petition  in  bank-, 
ruptcy  in  the  United  States  district  court 
for  the  southern  district  of  New  York 
through  its  atton/eys,  Keppler  &  Keppler. 
The  firm  was  formed  several  months  ago 
to  take  over  Sono  Art  Productions,  Inc. 
Various  films  are  listed  as  of  no  probable 
value. 

Total  unsecured  claims  are  listed  as  $508,- 
876.50.  These  do  not  include  priority  claims 
of  $6,442.62  for  1929  federal  income  tax 
and  $2,831.38  for  New  York  State  income 
tax.  The  only  assets  listed  as  having  any 
value  are  $1,126.35  in  bank  deposits,  $1,000 
on  deposit  with  the  MPPDA,  and  $100 
worth  of  office  furniture  at  1600  Broadway. 


Must  Keep  Up  High 
Standard  of  Living, 
Aylesworth  Urges 

The  popular  failure  to  establish  an  ap- 
proximate equilibrium  between  the  forces  of 
production  and  the  forces  of  consumption 
is  one  of  the  most  serious  factors  in  the 
present  world  crisis,  Merlin  H.  Aylesworth, 
president  of  RKO  and  the  National  Broad- 
casting Company,  told  the  graduating  class 
of  Drake  University,  at  Des  Moines,  Iowa, 
on  Monday.  Mr.  Aylesworth  was  accorded 
the  honorary  degree  of  Doctor  of  Laws  by 
the  university. 

Mr.  Aylesworth  said  in  part: 

"We  nave  made  most  satisfactory  ad- 
vances in  that  phenomenon  which  all  over 
the  world  is  hailed  as  made-in- America : 
mass  production.  Mass  production,  how- 
ever, requires  mass  consumption.  We  have 
failed  to  keep  the  balance  between  mass 
production  and  mass  consumption.  This 
failure  is  one  of  the  most  important  factors 
in  the  nation's  unemployment  crisis,  to- 
day. .  .  . 

"The  chances  of  machine-displaced  labor 
finding  opportunities  in  other  industries 
seems  to  be  in  more  or  less  direct  propor- 
tion to  the  degree  that  a  rising  mass  stand- 
ard of  living  can  provide  increasing  mass 
wants.  Today,  however,  you  find  many  of 
our  citizens  who  are  seriously  counselling 
the  advisability  of  deliberately  lowering  our 
standard  of  living  as  a  cure  of  our  economic 
ills.  The  vicious  circle  of  unemployment, 
which  results  in  lowered  standards  of  living, 
which  in  turn  causes  more  unemployment 
and  renewed  lowering  of  the  standard  of 
living  is  already  operative. 

"Let  us  not  accelerate  this  vicious  circle. 
Let  us  try  to  maintain  the  high  standard  of 
living  which  through  our  scientific  indus- 
trial advances,  America  has  earned.  Let  us 
at  least  try  to  the  point  that  the  effort  proves 
that  we  are  not  entitled  to  it.  .  .  . 

Educational  Plans 
3  Sales  Meetings 

The  sales  organization  of  Educational 
Film  Exchanges,  Inc.,  and  World  Wide 
Pictures,  Inc.,  headed  by  the  executives  of 
both  companies,  will  hold  three  sales  meet- 
ings, starting  with  a  two-day  session  in 
New  York,.  June  20  and  21.  The  second 
meeting  will  be  held  in  Chicago  on  June  23 
and  24,  and  the  third  in  Los  Angeles,  June 
26  and  27. 

Delegation  Kills 
State  Tax  Measure 

A  delegation  of  50  New  Jersey  theatre 
owners,  headed  by  Sidney  Samuelson,  presi- 
dent of  the  Allied  Theatre  Owners  of  New 
Jersey,  succeeded  this  week  in  killing  a  pro- 
posed admission  tax,  providing  for  a  one 
cent  tax  on  admissions  up  to  25  cents  and 
two  cents  on  admissions  over  25  cents. 

The  owners  met  in  Trenton  at  a  hearing 
held  by  the  Senate  committee  on  taxation, 
where  the  measure  was  killed. 


June    II,  1932 


MOTION    PICTURE  HERALD 


27 


ROTHAFEL  HOME  WITH 
INSTITUTIONAL  IDEAS 


Arbitration  Takes 
Dominant  Place  as 
PaperTrialOpens 

The  $1,000,000  anti-trust  action,  brought 
by  Nick  Paper  and  the  Sun  Amusement 
Company  against  various  national  distribu- 
tors, went  to  trial  on  Monday  before  a  jury 
in  federal  court  at  Lincoln,  Nebraska,  with 
arbitration,  as  it  existed  prior  to  being  out- 
lawed by  the  United  States  Supreme  Court, 
appearing  as  the  dominant  issue  of  the  case. 

Whether  the  Sun  theatre  was  forced  out 
of  business  in  April,  1929,  through  the  op- 
eration of  the  now  invalid  arbitration  clause 
in  the  standard  exhibition  contract  or 
whether  Paper,  owner  of  the  theatre,  volun- 
tarily sold  out  to  his  competitors  was  a  chief 
issue  of  the  first  day's  sessions. 

Most  of  the  day  was  consumed  in  reading 
to  the  jury  the  proceedings  in  the  Para- 
mount case  in  which  the  Supreme  Court 
declared  the  arbitration  clause  illegal  under 
the  anti-trust  laws.  This  decision  will  be 
used  as  prima  facie  evidence  against  dis- 
tributors. 

In  his  opening  statement  to  the  jury,  Max 
V.  Beghtol,  Paper's  attorney,  charged  the 
exhibitor  was  forced  to  give  up  the  Sun 
because  he  was  unable  and  unwilling  to  meet 
a  $7,500  award  made  by  the  arbitration 
board  of  the  Omaha  Film  Board  to  Univer- 
sal. The  claim  developed,  the  lawyer  stated, 
when  delayed  arrival  of  new  sound  equip- 
ment in  April,  1929,  made  it  possible  for 
Paper  to  play  "Show  Boat"  on  its  booked 
date  for  the  Capitol  in  Lincoln,  likewise 
owned  by  the  same  exhibitor.  The  award 
was  made  against  both  the  Capitol  and  the 
Sun,  in  spite  of  the  fact  that  they  were 
owned  by  two  distinct  corporations.  Arthur 
F.  Mullen,  defense  counsel,  exhibited  to  the 
jury  a  written  contract  between  Paper  and 
John  Cooper,  president  of  the  Lincoln  The- 
atre Corporation,  executed  a  few  days  be- 
fore the  arbitration  board  award.  The  con- 
tract provided  for  the  leasing  of  the  Sun 
and  Capitol  to  the  Lincoln  Theatre  Corpora- 
tion and  stipulated  that  Paper  was  to  be 
employed  as  manager  of  these  two  theatres 
and  two  others  owned  by  Cooper,  in  Lin- 
coln.   Cooper  is  identified  with  Publix. 

Paper  has  filed  another  suit  for  triple 
damages,  totalling  $2,500,000  for  the  Capitol, 
but  this  case  will  not  come  up  at  this  term 
of  the  court. 

Express  Rate  Drop 
Will  Be  Continued 

Representatives  of  the  Railway  Express 
Agency  and  Southeastern  Express  Company 
have  given  definite  assurance  to  James  H. 
Butner,  Educational  Atlanta  branch  man- 
ager, that  the  reduction  on  express  rates  on 
films  returned  to  exchanges  in  the  south- 
east will  be  extended  to  September  30,  1932. 

The  reduction  was  made  to  meet  truck 
competition,  but  it  has  not  as  yet  been  de- 
cided that  it  will  be  made  permanent.  The 
reduction,  effective  January  5,  was  to  have 
run  until  July  1.  Exhibitors  affected  by  the 
lower  rates  include  those  served  by  ex- 
changes in  Atlanta,  Jacksonville,  New  Or- 
leans, Memphis,  St.  Louis,  Louisville,  Cin- 
cinnati, Washington  and  Charlotte. 


More  Than  Ever  Convinced  on 
Policies  for  Radio  City;  Says 
Europe  Excels  in  Lavish  Pro- 
ductions for  the  Stage 

By  SHERWIN  KANE 

An  old  doctrine  of  S.  L.  (Roxy)  Rotha- 
fel,  which  he  has  expounded  and  reiterated 
year  after  year  for  more  years  than  even  he 
can  count,  is :  "To  be  a  success,  your  the- 
atre must  be  an  institution." 

That  is  just  what  Roxy  proposes  to  do 
with  his  new  Radio  City  theatrical  charges. 
To  aid  him  in  so  doing,  he  led  a  little  junket 
of  RKO  officials  into  the  capitals  of  Euro- 
pean theatricals,  from  which  he  is  just  re- 
turned. The  junket,  it  now  appears,  was 
not  particularly  fruitful  in  the  way  of  sup- 
plying Mr.  Rothafel  with  spectacular  new 
endowments ;  but  it  did  fortify  and  regener- 
ate those  endowments  which  he  has  already 
demonstrated,  in  this  way  and  that,  are 
native  to  himself.  Above  all,  it  served  to 
reinforce  his  conviction  that  "the  theatre 
must  be  an  institution." 

European  Theatre  an  Institution 

"Europe,"  Mr.  Rothafel  pronounced, 
"knows  the  value  of  making  the  theatre  an 
institution.  The  records  abroad  of  years 
of  unbroken  theatrical  success  in  their  most 
famous  theatres  are  founded  on  that  idea. 
If  we  look  at  our  own  record,  here  at  home, 
we  have  the  same  thing  demonstrated." 

"What  is  the  outstanding  theatre  success 
in  America  today?"  he  asked,  and  supplied 
the  answer:  "The  New  York  Theatre  Guild, 
of  course.  It  is  essentially  an  institution. 
We  have  the  same  thing  in  the  earlier  the- 
atre. Frohman  was  a  success,  and  Froh- 
man  was  an  institution.  Before  Frohman 
we  had.  .  .  ."   He  paused. 

"Augustin  Daly,"  supplied  Martin  Beck, 
who  sat  nearby. 

"Augustin  Daly,"  repeated  Mr.  Rothafel. 
Then  glancing  at  his  companion,  he  added: 
"And  Martin  Beck  made  a  successful  insti- 
tution of  Orpheum." 

"And  so  did  Keith,"  remarked  Mr.  Beck, 
who  is  now  in  charge  of  RKO  vaudeville. 
Mr.  Beck  also  was  a  member  of  the  Roxy 
junket  to  Europe,  on  which  he  looked  upon 
much  European  theatrical  talent,  yet  signed 
but  little. 

However,  no  mention  was  made  of  New 
York's  Roxy  theatre,  which  certainly  was 
on  its  way,  if  it  had  not  already  arrived,  to 
becoming  something  of  an  institution  when 
the  intriguing  prospects  of  the  more  expan- 
sive Radio  City  enterprise  lured  Roxy  into 
RKO. 

Something  of  this  may  have  been  in  Mr. 
Rothafel's  mind  at  the  moment.  His  gaze 
wandered  about  the  luxuriousness  of  his 
ample  offices  on  the  eighth  floor  of  the  Pal- 
ace Theatre  building.  He  may  have  found 
them  faintly  reminiscent  of  the  fittings  and 
amplitude  of  the  famous  theatre,  three  blocks 
farther  up  Seventh  Avenue,  which  still 
bears  his  name  and  in  the  comparatively 
few  years  of  its  existence  has  come  to  be 


more  than  a  national  synonym  for  the  near- 
ultimate  in  theatre  appointments. 

"Radio  City's  theatres  will  be  institu- 
tions," he  declared,  then  added:  "and  so 
will  everything  else  within  my  authority  be 
conducted  according  to  that  doctrine." 

More  Lavish  Stage  Productions 

Aside  from  this  firmer  conviction  in  this 
professional  doctrine  of  his,  and  a  few  pro- 
duction ideas  and  European  performers,  the 
Old  World  had  little  to  contribute  to  the 
Roxy  junket. 

"I  had  several  ideas  while  abroad,  yes," 
he  said.  "But  they  were  not  necessarily 
inspired  by  anything  I  saw  or  heard  while 
there.  They  might  have  occurred  to  me 
here  in  my  office  if  I  had  the  opportunity  to 
relax  and  search  for  them.  We  lined  up 
some  players  of  great  ability  and  some  acts 
of  worthwhile  novelty,  but  they  can't  be 
announced  yet.  It  might  complicate  matters 
when  the  contracts  are  made  up. 

"Europe,"  he  continued,  "hasn't  much  of 
importance  to  contribute  to  us.  Certainly, 
they  can  teach  us  nothing  of  showmanship. 
However,  there  are  certain  things  we  can 
exchange  with  them;  that  they  can  give  us 
and  we  can  give  them.  I  believe  their  stage 
talent  to  be  more  finished,  more  polished 
than  ours.  They  have  greater  traditions 
behind  them.  Again,  they  excel  us  in  cer- 
tain forms  of  lavishness,  in  large  scale, 
elaborate  stage  productions,  such  as  may  be 
found  in  the  production  of  'Casanova'  on  the 
Continent.  It  costs  so  much  less  to  produce 
spectacles  of  that  kind  abroad  than  it  would 
here.  The  cost  in  New  York  would  make 
it  prohibitive  to  duplicate  that  type  of  pro- 
duction except — "  and  here  he  gave  an  in- 
timation of  the  type  of  entertainment  one 
may  expect  to  find  in  the  theatres  of  Radio 
City — "except  in  that  paradoxical  type  of 
theatre  that  is  intimate  in  spite  of  immense 
seating  capacity.  Radio  City  will  be  able 
to  duplicate  those  productions." 

Deeply  bronzed  from  his  early  summer 
peregrinations,  Roxy  is  colored  as  deeply 
with  enthusiasm  for  his  new  undertaking, 
and  has  about  him  the  unconcealed  joy  of  a 
habitual  conqueror  standing  again  at  the 
familiar  threshold  of  a  rich,  new  world. 

Paramount  Plans 
Sales,  Date  Drive 

Paramount  plans  to  launch  a  combined 
sales  and  playdate  drive,  beginning  July  1, 
in  which  all  departments  are  expected  to 
cooperate.  George  Schaefer,  general  sales 
manager,  has  completed  arrangements,  the 
drive  to  be  unprecedented  in  scope  in  the 
company's  history. 

Herman  Wobber  is  in  New  York  to  ac- 
tively direct  the  campaign,  which  will  be 
initiated  with  a  series  of  regional  meetings, 
designed  to  map  preliminary  work,  attended 
by  representatives  of  sales  and  theatre  de- 
partments. Team  captains  for  the  depart- 
ments have  been  appointed  in  the  various 
territories  of  the  country. 


28 


MOTION    PICTURE  HERALD 


YOUR 
PUBLIC 


by 

RITA  C.  McGOLDRICK 


Chicago  Better  Films  Council 

THE  most  important  reaction  in  the  past  year  among  public  groups  interested  in 
the  development  of  the  motion  picture  has  come  to  us  from  Chicago.  That  pivotal 
city  has  had  its  own  internal  motion  picture  furores,  revolving  about  censorship. 
Inconsistencies,  uproar,  unpleasant  publicity,  expensive  rebukes  for  the  producers  have 
marked  the  stormy  way  to  better  films  in  Chicago. 
But  gradually,  out  of  this  travail,  the 


Better  Films  Council  of  Chicago  has  been 
born.  The  organized  club  women,  with  a 
new  understanding  of  the  problems  that  be- 
set the  producer  and  exhibitor,  have  gath- 
ered together  in  an  enlarged  group  known 
as  the  Chicago  Better  Films  Council,  spon- 
sored by  the  Illinois  Federation  of  Women's 
Clubs.  This  group,  made  up  of  more  than 
500  club  chairmen  working  directly  under 
twenty-three  district  chairmen,  have  under- 
taken to  carry  out  the  constructive  plan  of 
the  General  Federation  in  standing  solidly 
behind  those  productions  worthy  of  con- 
certed support.  Their  policy  and  clearly 
outlined  plan  is  to  work  with  and  not  against 
the  theatre  man.  They  are  pledged  to  do 
a  box  office  business  for  endorsed  pictures. 
Their  publicity  for  worthwhile  pictures  is 
practically  nationwide  in  scope.  In  their 
report  they  list  nine  major  broadcasts  on 
good  pictures  playing  currently  in  Chicago. 
Newspaper  and  club  notices  are  designed 
to  build  up  larger  and  better  audiences  for 
the  type  of  production  for  which  the  Gen- 
eral Federation  of  Women's  Clubs  stands. 

Difficult  Censorship  Problem 

All  of  this  has  its  own  backwash  on  the 
difficult  problem  of  censorship  as  it  has 
presented  itself  in  Chicago.  Theatre  man- 
agers, Film  Board  executives,  representa- 
tives of  the  great  producing  companies,  have 
all  swung  into  cooperative  action  with  this 
new  forward  looking  movement.  All  are 
agreed  that  here  is  a  possible  loophole  of 
escape  from  the  autocratic  hurtful  supervi- 
sion of  the  motion  picture  with  which  Chi- 
cago has  been  harnessed  for  too  long. 

The  clubs,  representing  in  their  member- 
ship hundreds  of  thousands  of  intelligent  and 
thoughtful  women,  have  set  upon  this  new 
task  with  a  full  cognizance  of  its  responsi- 
bilities. Their  annual  report  says,  among 
other  things : 

"We  have  endeavored  to  place  the  name 
of  every  club  woman  in  Illinois  upon  the 
mailing  list  for  the  General  Federation 
monthly  list  of  endorsed  pictures,  which 
comes  to  each  one  without  cost  and  which 
is  a  definite  guide  in  the  selection  of  mo- 
tion pictures  which  the  family  should  see. 
We  are  not  able  to  present  to  you  the  ex- 
act figures  in  total  but  it  runs  into  many 
thousands.  One  chairman  in  this  territory 
reports,  for  instance,  that  500  names  were 
sent  in  from  her  district.  Our  reports  fur- 
ther tell  us  that  many  theatre  men  have 


asked  to  be  placed  on  our  mailing  list  and 
that  many  ministers  are  using  it  for  an- 
nouncements. Girl  and  Boy  Scout  leaders 
have  been  asked  to  make  use  of  our  list 
through  their  memberships.  Parent-Teach- 
er groups  are  usinp-  it  actively. 

Nine  Broadcasts  This  Year 

'We  ask  for  further  publicity  for  better 
pictures — particularly  for  chairmen  to  make 
weekly  announcements  of  the  better  pictures 
showing  in  their  immediate  vicinities. 
Neighborhood  newspapers  have  been  gener- 
ous in  their  free  announcements  of  our 
plan.  We  thank  them — and  wish  to  en- 
courage them. 

"The  Council  is  pleased  to  report  that  it 
has  had  nine  broadcasts  this  year.  Re- 
quests following  these  talks  for  information 
and  preview  lists  have  indicated  clearly  that 
the  public  is  interested  and  beginning  to 
seek  definite  information  on  better  pictures. 

"Chairmen  tell  me  that  they  have  filled 
nearly  one  hundred  speaking  engagements 
this  year,  each  address  made  before  an  im- 
portant club  group.  We  cannot  place  too 
much  emphasis  upon  this  fact — your  dis- 
trict chairmen  have  detailed  information  on 
this  fact  and  this  organization  should  hear 
more  about  it !  Your  state  chairman  made 
42  talks  before  clubs,  district  conventions, 
church  and  parent  groups.  Once  she  ap- 
peared before  a  motion  picture  theatre  own- 
ers association  to  protest  the  double  feature 
policy.  Our  organization  is  opposed  to  the 
double  feature  policy  and  we  are  convinced 
that  as  long  as  this  practice  continues  it  will 
be  impossible  for  any  one  of  us  to  build 
up  the  desired  well  balanced,  high  type  mo- 
tion picture  program.  For  motion  picture 
entertainment  is  like  the  good  menu — it  must 
be  healthfully  and  well  balanced. 

"Through  the  whole-hearted  cooperation 
of  chairmen  and  theatre  men  we  have 
learned  of  many  instances  of  theatres  will- 
ing to  work  with  us  in  securing  better  films 
for  family  nights  and  junior  shows.  Entire 
programs  have  been  changed  when  the  man- 
ager was  asked  to  do  so  because  of  the  na- 
ture of  his  feature  film.  Advertising  poli- 
cies have  been  changed  to  better  fit  the 
community  standard.  Theatre  managers 
have  invited  our  members  to  help  them  plan 
their  Kiddie  Klub  programs;  we  urge  our 
members  to  advance  this  particular  work. 
Be  on  the  job  in  your  community  to  organ- 
ize children's  clubs  to  select  suitable  en- 


June     II,  1932 

Rita  McGoldrick's 
Work  Is  Praised 
In  Radio  Address 

In  a  recent  broadcast  over  WFOX,  a 
Brooklyn  station,  Harold  Davis  Emerson, 
Ph.D.,  of  Columbia  Pictures,  made  the  fol- 
lowing tribute  to  Rita  C.  McGoldrick,  the 
editor  of  School  and  Screen,  The  Juvenile 
Shozv  and  Your  Public,  departments  for 
Motion  Picture  Herald.  Devoting  his  en- 
tire talk  to  the  accomplishments  of  the  de- 
partment, he  said: 

"While  I  have  always  appreciated  her  ac- 
tivities I  never  fully  realized  the  extent  of 
her  achievements  until  recently.  Lately  I 
saw_  her  preside  at  a  meeting  in  which  she 
outlined  the  aims  and  ideals  for  which  she 
is  working.  Then  I  realized  why  Mrs.  Mc- 
Goldrick is  regarded  as  the  angel  of  the 
motion  picture  industry. 

"I  recently  heard  her  define  a  family  au- 
dience picture — a  subject  over  which  there 
has  been  much  debate  and  difference  of 
opinion,  without  anybody  giving  a  concrete 
definition.  Mrs.  McGoldrick  described  it  as 
a  film  which  presents  clean,  American  life 
as  it  is  actually  lived  and  which  is  typical 
of  our  day  and  age — a  film  that  will  inspire 
Youth — and  make  better  citizens. 

"She  believes  that  there  are  two  distinct 
audiences — a  juvenile  and  an  adult  group, 
and  each  requires  a  different  form  of  en- 
tertainment. In  short  she  is  against  mak- 
ing morons  out  of  the  matured ;  neither 
would  she  give  beefsteak  and  caviar  to  a 
new-born  babe. 

"Her  committee  is  alert  and  active,  and 
is  frequently  instrumental  in  correcting  evils 
within  24  hours  without  resorting  to  cen- 
sorship or  other  objectionable  methods.  Mrs. 
McGoldrick  always  appeals  to  reason,  ar- 
gues her  case  soundly  and  convincingly 
and  through  so  doing  accomplishes  great 
results." 


tertainment  for  them,  and  to  act  as  hostesses 
for  their  particular  shows. 

"It  has  been  the  pleasure  of  this  depart- 
ment to  recommend  certain  outstanding  pic- 
tures and  through  the  courtesy  of  the  dis- 
tributor to  send  these  recommendations  to 
every  club  in  the  state.  The  pictures  so 
recommended  were  :  'Arrowsmith' ;  'Broken 
Lullaby' ;  'The  Man  Who  Played  God',  and 
'Explorers  of  the  World.'  Yesterday,  as 
part  of  our  conference,  chairmen  were  taken 
to  a  preview  of  a  new  picture,  which  will 
be  released  shortly  under  the  title  'Hell's 
House.'  The  house,  in  this  instance,  is  a 
boy's  reformatory.  Your  soul  will  be  torn 
by  its  stirring  message. 

"Let  us  remember  that  the  leaders  in 
every  community — and  you  are  those  lead- 
ers— set  the  example  in  motion  picture  ap- 
preciation and  attendance.  Do  not  try  sim- 
ply to  see  more  pictures,  but  promise  your- 
selves never  to  miss  the  best  ones!  Remem- 
ber  that  each  time  you  pay  your  admission 
fee  that  you  are  not  only  telling  your  the- 
atre manager  your  preference  in  movies 
but  that  your  money  is  assisting  the  men 
in  Hollywood  to  continue  making  the  same 
type  of  picture.  Yes,  your  admission  fee, 
your  ticket,  is  in  fact  'your  ballot  for  bet- 
ter pictures.'  " 

This,  in  more  words  than  this  brief 
resume  contains,  is  the  message  to  Chicago. 


June     II,  1932 


MOTION    PICTURE  HERALD 


29 


SHOWMEN'S  REVIEW* 


This  department  deals  with  new  product 
from  the  point  of  view  of  the  exhibitor 
who  is  to  purvey  it  to  his  own  public 


Week  Ends  Only 

(Fox) 

Romantic  Drama 

While  some  critics  may  say  that  this  pic- 
ture is  not  as  strong  as  it  might  be,  neverthe- 
less it  is  better  than  fair  entertainment.  True, 
there  is  nothing  great  about  it  and  the  theme 
is  somewhat  hackneyed,  yet  played  as  a  pro- 
gram picture  with  a  strong  campaign  directed 
at  the  feminine  contingent  of  your  patronage, 
it  should  do  fairly  well. 

Briefly,  the  story  is  that  of  a  young  society 
girl  whose  father  dies  after  losing  all  his 
money.  She  gets  a  job  as  a  hostess  in  a  classy 
night  club  run  by  the  family's  former  butler. 
As  a  sideline,  for  a  consideration,  she  is  also 
a  week-end  house-party  hostess.  She  helps  a 
struggling  young  artist,  who  has  fallen  in  love 
with  her.  She  is  the  model  for  a  painting  that 
he  is  to  enter  in  an  exhibit.  He  thinks  she  is 
the  acme  of  perfection  until,  summoned  to  the 
home  of  a  patron,  he  finds  her  in  a  rather 
embarrassing  situation.  But  irate  as  he  is,  all 
is  forgiven — when  he  finds  that  this  is  the 
means  she  has  of  getting  extra  money  which 
she  has  given  him. 

"Audience  value"  must  be  founded  on  two 
things — romance  and  personalities.  It  should 
appeal  strongly  to  the  women,  therefore  use 
every  means  at  your  disposal  to  intrigue  their 
curiosity. 

Combining  the  title  with  the  names  of  Joan 
Bennett,  Ben  Lyon,  John  Halliday  and  Halli- 
well Hobbes,  the  first  three  of  whom  are  par- 
ticular favorites  of  the  fair  sex,  looks  to  be 
the  best  way  of  approaching  the  selling  idea. 
Catchy  copy  can  be  written  to  tag  on  to  the 
title  as  "Week  Ends  Only,"  "she  was  a  dif- 
ferent girl — for  when  others  sought  her  love, 
she  kept  her  love  for  her  sweetheart  alone." 
"Week  Ends  Only — she  disappeared.  She  said 
she  was  visiting  her  aunt ;  but  oh,  what  a  place 
in  which  he  found  her." 

Avoid  making  any  comparisons  between  Con- 
stance and  Joan  Bennett  and  the  temptation 
to  do  so.  Concentrate  on  Ben  Lyon  and  John 
Halliday.  And  those  who  know  Halliwell 
Hobbes  should  come  out  to  see  him  if  you  let 
them  know  that  in  this  picture  he  has  one  of 
his  best  roles. 

Exploitation  possibilities  open  the  door  wide 
to  all  kinds  of  merchant  contacts  with  the  title 
used  for  the  basis.  There  are  possibilities  for 
travel,  women's  wear  and  accessory  tieups, 
beauty  shops,  drug  stores  and  all  the  way  down 
the  line. 

You  will  have  to  work  on  this  picture.  It 
must  be  sold  as  clever  entertainment  with  a 
surprise  climax  that  is  entirely  unexpected. 
Keep  as  far  away  from  sophistication  as  you 
possibly  can.  But  try  to  get  across  the  idea 
that  it  is  the  story  of  a  girl  that  every  girl  in 
the  world  would  like  to  live. — McCarthy, 
Hollywood. 

Produced  and  distributed  by  Fox.  Directed  by  Alan 
Croslarfd.  From  the  novel  by  Warner  Fabian.  Screen 
play  and  dialogue  by  William  Conselman.  Camera- 


man,   Hal    Mohr.     Sound,    Eugene    Grossman.  Re- 
lease date,  June  19,  1932.    Running  time,  70  minutes. 
CAST 

Venetia  Carr    Joan  Bennett 

Jack  Williams    Ben  Lyon1 

Arthur  Ladden    John  Halliday 

Martin    Halliwell  Hobbes 

Briggs    Walter  Byron 

Broker    Allan  Dinehart 

Carr    Berton  Churchill 

Ted  Lane    John  Arledge 


THE  concept  of  this  department 
is  that  the  exhibitor  is  con- 
cerned not  with  any  critic's  idea 
of  "how  good?"  or  "how  poor?" 
but  rather  with  the  question  of  pre- 
cisely what  the  product  is  and  what 
is  to  be  done  with  it  when  and  as 
it  is  played.  The  exhibitor,  in  gen- 
eral, is  concerned  with  the  special 
aspects  of  strength  and  of  weakness 
in  the  product,  its  appeals  and  short- 
comings, that  he  may  adequately 
deal  with  it  when  he  becomes  its 
sponsor  to  his  public.  These  "review" 
pages  aim  to  aid  the  exhibitor  as 
the  retailer  of  the  merchandise  con- 
cerned.—THE  EDITOR. 


As  You  Desire  Me 

(MGM) 
Drama 

There  can  be  little  doubt  that  this  is  the  finest 
picture  ever  made  with  Garbo.  When  hard- 
boiled  critics  (not  including  me)  forget  they 
are  critics  and  go  into  raves,  that's  sumpin', 
and  in  this  picture  we  can  easily  understand 
why  they  were  thus  afflicted.  Garbo,  yeah,  and 
all  the  other  members  of  that  swell  cast  dish 
out  performances  that  can  be  described  only 
as  "superb." 

We  are  informed  that  the  film  version  dif- 
fered from  the  stage  play  in  respect  to  the  film 
having  a  happy  ending.  Not  having  seen  the 
play,  I  cannot  make  a  definite  comparison ; 
but  I  can  say  that  as  the  picture  now  stands 
it  leaves  little  or  nothing  to  be  desired. 

The  title,  as  in  all  Garbo  pictures,  is  not  of 
the  greatest  importance  since  it  is  assumed 
that  she  must  be  the  bigger  draw.  Even  the 
tank-towns  sell  Greta  above  the  title — proving 
that  tank-towns  have  acquired  a  show-sense 
equal  to  their  big-city  brethren.  So  in  analyz- 
ing the  possibilities  of  this  picture  we  can 
safely  say  that  Garbo  plus  this  particular  title 
should  be  a  sure-fire  box  office  in  every  house. 
Added  to  the  star  and  title  are  the  additional 
marquee  names  such  as  Melvyn  Douglas,  Owen 
Moore  and  Erich  von  Stroheim. 

The  audience  value  of  this  picture  unques- 
tionably exceeds  even  its  remarkably  strong 
box  office  pulling  powers.  The  story,  the  act- 
ing and  the  direction  all  tend  to  hold  you 
tightly  in  their  grasp  until  the  final  fadeout. 
And  Garbo !  At  times  she  is  simply  exquisite, 
especially  when  she  dons  that  gown  of  10  years 
ago.  When  she  does,  she's  as  sweet  as  any 
ingenue  on  the  screen  today.  And  that  plati- 
num blonde  wig  at  the  start  of  the  picture  plus 
the  gowns  will  leave  the  ladies  in  your  audi- 
ence gasping  for  breath. 

In  thif  picture  she  shows  her  ability  to  build 
up  humorous  situations,  and  then  in  her  drunk 
scenes  she  still  further  emphasizes  her  ability 
as  one  of  the  greatest  players  in  years. 

We  must  say  that  there  can  be  little  doubt 
but  that  Garbo  has  climbed  higher  with  each 
picture.    "As  You  Desire  Me"  tops  anything 


she  has  ever  given  the  screen  and  will  long  be 
remembered  as  one  of  the  grandest  contribu- 
tions to  the  screens. 

Setting  forth  selling  angles  for  a  Garbo  pic- 
ture seems  futile.  Perhaps  we  should  just  say 
that  you  ought  to  lay  out  your  advertising  cam- 
paign to  equal  the  greatness  of  the  attraction, 
itself.  Do  not  surround  it  with  any  sort  of 
cheap  stunts  or  ballyhoo  gags.  That  would  be 
a  crime  for  a  picture  like  this.  Just  see  that 
your  entire  drawing  population  is  well  aware 
of  the  fact  that  you  are  playing  this  picture. — 
Lewis. 

Produced  and  distributed  by  MGM.  Directed  by 
George  Fitzmaurice.  Play  by  Luigi  Pirandello. 
Adaptation  and  dialogue  by  Gene  Markey.  Photo- 
graphed by  William  Daniels.  Film  editor,  George 
Hively.  Release  date,  May  28,  1932.  Running  time, 
71  minutes. 

CAST 

Zara   Greta  Garbo 

Bruno   Melvyn  Douglas 

Salter   Erich  von  Sortheim 

Tony   Owen  Moore 

Madame   Mantari  Hedda  Hopper 

Lena   Rafaela  Ottiano 

Baron   ..Warburton  Gamble 

Captain   Albert  Conti 

Pietro   William  Ricciardi 

Albert   Roland  Varno 


Doctor  X 

(Warner) 

Comedy-Drama 

Write  your  own  ticket  on  this  one.  Sell  it 
with  the  right  kind  of  showmanship  and  you 
have  a  picture  whose  box  office  grosses  should 
parallel  "Frankenstein"  and  "Dr.  Jekyll  and 
Mr.  Hyde."  Manhandle  it  by  simply  shouting 
that  it's  a  "super-thriller"  and  you'll  probably 
be  disappointed.  Made  six  or  eight  months 
ago,  "Doctor  X"  would  be  the  picture  that 
upset  the  entire  industry.  That's  your  best  cue 
to  its  power  and  box  office  possibilities. 

It's  all  in  Technicolor.  It  comes  under  the 
"thriller"  heading,  all  right,  but  mainly  be- 
cause of  the  expert  work  of  Lee  Tracy,  as  the 
never-say-quit  reporter.  It's  almost  a  comedy. 
It  will  alternately  chill  your  patrons  until  their 
nerves  are  tense  and  tumble  them  into  the  aisles 
with  howling  glee. 

Here's  the  story  in  brief.  There  has  been 
a  series  of  murders.  All  happen  when  the 
moon  is  full.  Hidden  in  a  morgue  as  a  "stiff," 
Lee  hears  the  cops  tell  "Doctor  Xavier"  (Lion- 
el A  twill),  who  is  a  sort  of  medical  examiner 
as  well  as  the  head  of  a  scientific  research 
laboratory,  that  they  suspect  someone  connect- 
ed with  his  establishment  of  the  crimes.  The 
doctor  doesn't  want  any  publicity,  scoffs  at  the 
idea,  and  asks  for  48  hours  to  test  out  some 
new  fangled  theories  which  will  establish  the 
guilty  party.  There's  plenty  of  terror  and 
comedy  right  at  the  opening.  Lee  bursts  into 
the  doctor's  academy,  but  is  discovered  by 
Joan,  the  doctor's  daughter  (Fay  Wray).  En- 
ter the  romance  and  more  comedy  as  Lee  goes 
for  her  in  a  big  way. 

The  test  is  transferred  to  the  doctor's  sum- 
mer home,  away  from  all  civilization.  Lee 
breaks  in  there.  And  there's  more  comedy, 
supplied  by  him,  Mamie,  the  maid  (Leila  Ben- 
nett) and  Otto,  the  butler  (George  Roesner). 
Your  audiences  should  howl  when  Lee  hides 
himself  away  in  the  closet  with  all  the  skele- 
tons and  does  queer  tricks  with  them. 

The  doctor  puts  on  his  experiment  amidst 
a  maze  of  scientific  paraphernalia.    The  mur- 


30 


MOTION    PICTURE  HERALD 


June    II,  1932 


ders  are  re-enacted.  And  while  there  are 
thrills,  there  are  laughs,  from  Mamie  and 
Otto.  During  the  test  another  man  is  murder- 
ed. There's  your  mystery.  Someone  in  the 
room  did  it,  but  who? 

Another  experiment  is  tried  with  Fay  Wray 
the  plant.  Lee,  in  the  closet,  in  the  meantime, 
has  been  overcome  by  some  sort  of  noxious  gas. 
You  see  the  eye  of  the  person  who  did  it  but 
that  is  all.  To  prevent  any  recurrence  of  the 
crime,  Dr.  X  has  handcuffed  to  their  chairs 
all  his  confreres  but  one — a  one-armed  man 
(Preston  Foster)  who  could  not  have  done 
the  killing.  He  is  sent  outside  to  work  the 
mechanism.  Then  the  thrilling  climax.  The 
one-armed  man  grafts  a  new  hand  on  his  with- 
ered arm,  changes  his  appearance  a  la  Dr. 
Jekyll.  The  moon  is  full  and  Fay  is  there — 
a  readymade  victim.  But  Lee  jumps  out  of  the 
closet,  goes  to  the  mat  with  the  demon  and 
puts  up  a  terrific  fight  that  is  thrilling  and 
comic  in  turn,  climaxing  it  by  flinging  a  light- 
ed oil  lamp  at  the  monster  and  throwing  his 
blazing  body  out  through  a  window  to  the 
rock  far  below.  Of  course,  he's  Fay's  hero. 
And  has  he  a  newspaper  story ! 

The  acting  is  great  with  every  member  of  the 
cast  jumping  into  the  spirit  of  the  picture  and 
turning  in  a  sterling  performance.  The  picture 
is  loaded  with  all  kinds  of  smash  selling  angles. 
Promise  your  patrons  a  marvelous  "laugh  thrill- 
er" and  you  ought  to  pack  'em  in. 

"Audience  appeal"  is  great,  for  the  reasons 
outlined  above.  The  picture  can  be  played  in 
any  theatre,  anywhere,  anytime — and  the  ex- 
hibitor who  doesn't  clean  up  with  it  will  have 
no  one  to  blame  but  himself. 

Make  your  selling  appeal  as  vivid  as  you 
possibly  can.  Bring  out  the  idea  that  they 
will  laugh  till  they  cry  and  that  they  will  be 
thrilled  as  they  never  have  been  before.  Em- 
phasize the  Technicolor.  Don't  go  in  for  that 
foolish  line  of  having  nurses  in  attendance  and 
don't  advise  anyone  to  stay  away  if  he  has  a 
weak  heart.  If  you  can  get  hold  of  some  fan- 
tastic scientific  equipment,  exhibit  it  in  your 
lobby  or  foyer,  and  don't  forget  you  can  work 
out  all  kinds  of  gags  on  the  mystery  basis : 
who  was  the  "moon  killer"? — McCarthy, 
Hollywood. 

Produced  and  distributed  by  First  National.  Di- 
rected by  Michael  Curtiz.  Based  on  a  play  by  How- 
ard W.  Comstock  and  Allen  C.  Miller.  Adaptation 
and  dialogue  by  Robert  Tasker  and  Earl  Baldwin1. 
Art  director,  Anton  Grot.  Photographer,  Ray  Rana- 
han.  Release  date,  July  9,  1932.  Running  time,  80 
minutes. 

CAST 

Doctor  Xavier   Lionel  Atwill 

Joan   Fay  Wray 

Dr.  Wells   Preston  Foster 

Lee   Lee  Tracy 

Otto   George  Roesner 

Mamie   Leila  Bennett 

Dr.  Rowitz   Arthur  Edmund  Carewe 

Dr.  Hairres   John  Wray 

Dr.  Duke   Harry  Beresford 

Stevens   Robert  Warwick 

O'Halloran   Willard  Robertson 

Editor   Thomas  Jackson 

Policeman   Harry  Holman 

Sheriff   Tom  Dugan 

The  Madame   Mae  Busch 


Week- End  Marriage 

(First  National) 
Drama 

In  the  nature  of  a  problem  play,  concerning 
itself  with  the  dangers  and  possible  disasters 
of  the  modern  youthful  marriage  wherein  the 
wife  works  as  well  as  the  husband,  this  adapta- 
tion of  the  Faith  Baldwin  novel  is  simple  in 
story  and  treatment,  satisfactory  in  perform- 
ance, and  sufficiently  universal  in  theme  to  pro- 
vide satisfactory  entertainment,  without  being 
in  any  respect  unusual. 

Treating  as  it  does  of  the  very  real  problem 
of  the  young  couple,  when  the  husband,  is  over- 
proud  and  the  wife  insistent  upon  retaining  her 
position,  the  title  is  in  a  sense  misleading.  The 
implication  that  there  is  something  spicy  and 
modernly  sophisticated  about  the  picture  is  a 
mistake.  It  would  be  well  to  indicate  in  ex- 
ploitation that  there  is  nothing  in  the  story  to 
which  cne  most  strict  communi  ^y-welfare 
guardian  coula  have  the  slightest  objection. 
The  story  is  clean-cut,  as  is  the  reatment. 


Loretta  Young  offers  a  fine  performance  as 
the  young  wife,  and  is  ably  seconded  by  Nor- 
man Foster  as  her  husband.  The  support  is 
strong ;  there  are  no  casting  weak  spots.  Vivi- 
enne Osborne  may  be  emphasized ;  she  plays 
well,  but  her  part  is  small.  Aline  MacMahon, 
former  stage  player,  as  the  sister-in-law  who 
engineers  the  marriage,  is  effective  in  her  por- 
trayal, presents  her  dialogue  amusingly,  sup- 
plies what  little  comedy  lies  in  the  opening 
reels,  but  is  probably  unknown  to  the  screen 
audience.  "Good"  names  are  scattered  through 
the  cast,  but  their  owners  carry  only  minor 
roles. 

Offer  this  picture  for  what  it  is.  Sell  it  as 
a  clean,  straightforward  screen  story.  Make 
whatever  use  of  the  Faith  Baldwin  story  origin 
which  may  be  effective  in  the  particular  com- 
munity, arranging  possible  tie-ups  with  the 
novel.  This  is  straight  drama,  possessing  the- 
matic backbone.  It  may  be  played  any  time 
during  the  week,  but  the  youngsters  will  have 
no  interest  in  it  whatsoever. — Aaronson. 

Produced  and  distributed  by  First  National.  Di- 
rected by  Thornton  Freeland.  Based  on  the  novel 
by  Faith  Baldwin.  Screen  play  by  Sheridan  Gibney. 
Art  director,  Esdras  Hartley.  Photographed  by  Bar- 
ney McGill.  Release  date,  June  18,  1932.  Running 
time,  66  mirfutes. 

CAST 

Lola   Loretta  Young 

Ken    Norman  Foster 

Peter    George  Brent 

Agnes    Aline  MacMahon 

Shirley    Vivienne  Osborne 

Connie    Sheila  Terry 

Davis   J.  Farrell  MacDonald 

Mrs.  Davis    Louise  Carter 

The  doctor    Grant  Mitchell 

The  judge    Harry  Holman 

Louis    Luis  Alberni 

Joe    J.  Carroll  Naish 

Jameson    Richard  Tucker 

Jim    Roscoe  Karrfes 

Mengel    Herman  Bing 

Clerk    Allan  Lane 

Policeman    Thomas  Jackson 

Juan    Wilfred  Lucas 


Is  My  Face  Red? 

(RKO  Radio) 
Comedy-Drama 

This  picture  is  built  around  the  hectic  career 
of  a  sensation  digging,  key  hole  peeping  tabloid 
newspaper  columnist.  It's  timely,  brilliant, 
packed  to  the  hilt  with  dramatic  suspense, 
through  all  of  which  runs  a  vein  of  satirical 
comedy.  Picturing  Bill  Porter  as  a  wise-crack- 
ing columnist  to  whom  no  news  is  too  sacred  to 
withhold  from  his  eagerly  read  column,  de- 
spised by  those  whom  he  writes  about,  hated 
by  rival  reporters,  a  menace  to  the  great  and 
near  great  who  may  become  the  victims  of  his 
stinging  shafts — it's  the  first  picture  to  offer  an 
expose  of  how  a  super  Walter  Winchell  gets  his 
news,  prints  it  and  broadcasts  it  over  the  air. 

The  title  is  a  tip-off  as  to  the  theme.  Porter's 
items  should  cause  anyone's  face  to  turn  red. 
That  title,  plus  a  hint  of  the  theme,  together 
with  the  names  Ricardo  Cortez,  Helen  Twelve- 
trees,  Robert  Armstrong,  Zasu  Pitts,  Arline 
Judge  and  Sidney  Toler — should  prove  enough 
to  lure  patrons. 

"Audience  value"  is  exceptionally  strong  be- 
cause the  picture  has  just  about  everything  in 
the  way  of  elements  that  please  all  types  of 
patrons.  There's  romance,  drama,  comedy,  sus- 
pense, action,  novelty  and  it's  loaded  with  color- 
ful characterizations.  Outstanding  among  its 
features  are  its  revelations  of  all  the  inside 
workings  of  a  champion  dirt  digger  on  his  tour 
of  a  great  city  in  search  of  something  that 
somebody  doesn't  want  printed. 

It's  a  different  kind  of  a  newspaper  story, 
inasmuch  as  a  personality,  Bill  Porter,  not  an 
institution,  is  the  central  character.  It's  new 
and  original,  treating  a  subject  in  which  the 
interest  is  intense  and  nationwide.  Just  capital- 
izing on  the  fact  that  it  is  an  exposure  of  a 
dynamiting  columnist  who  airs  his  news  in 
print  as  well  as  over  the  radio  should  insure 
readymade  audiences. 

You  can  do  all  sorts  of  things  with  the  title. 
It's  a  natural  for  a  teaser  and  its  tieup  and 
gag  possibilities  are  unlimited.    Play  up  the 


drama.  Play  up  the  element  of  the  unexpected. 
Ask  the  questions:  "Is  your  Face  Red?"  "Have 
you  any  secret  in  your  life  that  you  would 
guard  to  the  limit?" 

Convince  your  patrons  that  "Is  My  Face 
Red?"  is  new,  novel  and  sensational  entertain- 
ment and  you  should  clean  up.  It  is  essentially 
an  adult  picture  and  not  recommended  for 
children's  shows. — McCarthy,  Hollywood. 

Produced  and  distributed  by  RKO  Radio.  Directed 
by  William  Seiter.  From  the  play  by  Ben  Markson 
and  Allen  Rivkin.  Dialogue  by  Bartlett  Cormack. 
Cameraman,  Leo  Tover.  Film  editor,  Joseph  Kane. 
Release  date,  June  17,  1932.  Runrring  time,  66  minutes. 
CAST 

Peggy  Bannon   Helen  Twelvetrees 

William  Poster   Ricardo  Cortez 

Mildred  Huntington   Jill  Esmond 

Ed  Maloney   Robert  Armstrong 

Bee   Arline  Judge 

Telephone  Operator   Zasu  Pitts 

Tony  Mugatti   Sidney  Toler 

Horace   Clarence  Muse 

Arfgelo  Spinello   Fletcher  Norton 


Forgotten  Commandments 

(Paramount) 
Drama 

It  is  sad  but  true  to  relate  that  the  only  re- 
deeming features  to  this  picture  are  the  scenes 
taken  from  the  original  Cecil  B.  McMille's 
"Ten  Commandments."  These  scenes  unques- 
tionably give  the  production  the  only  real  sus- 
taining interest  it  possesses. 

Sari  Maritza  will  be  headed  for  disaster  in 
this  country  if  she  is  assigned  to  such  parts 
as  they  handed  her  for  her  initial  American 
appearance  before  a  camera.  Fortunately  for 
her,  an  opposition  Broadway  house  features  her 
in  a  Ufa  picture,  "Monte  Carlo  Madness,"  in 
which  the  New  York  fans  are  afforded  an  op- 
portunity to  observe  her  at  her  true  worth. 
She  is  pretty,  capable  and  pleasing  in  the  for- 
eign-made picture,  but  in  "Forgotten  Command- 
ments" she  is  none  of  these  at  all. 

The  title  can  be  built  up  to  some  proportions 
for  your  box  office.  It  has  a  certain  appeal  for 
certain  classes.  Names  to  support  the  title 
include  Miss  Maritza,  Irving  Pichel,  Gene  Ray- 
mond, Marguerite  Churchill  and  Harry  Beres- 
ford. They  all  contribute  forceful  perform- 
ances in  what  might  be  called  a  futile  effort 
to  make  something  out  of  nothing. 

Audience  angle  is  minus.  Take  away  the 
stirring  scenes  from  "The  Ten,  Command- 
ments" and  you  have  little. 

NG  for  kids  or  Sundays.  Play  safe  and  sell 
it  as  you  feel  is  safest  in  your  community. 
See  the  picture  first  and  pick  out  the  slants  best 
adaptable  for  your  class  of  patronage. — Lewis. 

Produced  and  distributed  by  Paramount.  Directed 
by  Louis  Gasnier  and  William  Schorr.  Story  by 
James  Bernard  Fagan  and  Agnes  Brand  Leahy. 
Photographed  by  Karl  Struss.  Release  date,  May  27, 
1932.   Running  time,  65  minutes. 

CAST 

Anya  Sari  Maritza 

Paul    Ossip  Gene  Raymond 

Marya   Ossip  Marguerite  Churchill 

Prof.    Marinoff  Irving  Pichel 

Priest   Harry  Beresford 

Doctor   Edward  Van  Sloan 

Gregor   Kent  Taylor 

Registrar   Frankie  Adams 

1st   OTator  John   Peter  Richmond 

2nd  Orator  William  Shawhan 

Ivan   Ivanovitch  Joseph  Sauers 

Burly    Student  Boris  Bullock 

2nd   Student  Allen  Fox 

Room   Clerk  John  Deering 

Officer   Harry  Cording 

Divorce    Clerk  Florence  Shreve 

Nurse   Helen   Carlyle  ' 


Jewel  Robbery 


(Warner) 

Melodrama 

The  old  "melodrama"  is  portrayed  by  a 
splendid  cast,  photographed  in  lavishly  beau- 
tiful and  modernistic  settings,  with  Kay  Fran- 
cis more  of  a  fashion  model  than  ever  before 
and  William  Powell  as  suave  as  in  his  finest 
performances — still  it's  ten,  twenty  and  thirty 
melo.  And  there's  a  market  for  that,  too. 

The  story,  which  is  shallow  and  altogether 
unbelievable,  is  made  more  or  less  entertaining 
by  the  fine  acting  of  Kay  Francis  and  William 


June    II,  1932 


MOTION    PICTURE  HERALD 


31 


Powell,  with  the  rest  of  the  cast,  particularly 
Allan  Mowbray,  Hardie  Albright  and  Spencer 
"Charter  turning  in  good  performances.  It  con- 
cerns a  fashionably  aristocratic  Viennese  lady, 
who  is  bored  with  all  the  foibles  of  wealth  and 
social  position.  But  in  a  classy  jewelry  shop 
she  and  her  party  fall  victims  to  a  high-powered 
gem  thief.  She  falls  head  over  heels  in  love 
with  the  big  shot  thief,  and  he  in  turn  becomes 
more  than  interested  in  this  unexpected  gem. 
The  gang  loots  the  shop  in  a  decidedly  work- 
manship fashion.  But  before  letting  the  girl  go, 
the  thief  makes  a  date  with  her.  He  visits 
her  in  her  villa  and  the  romance  waxes  warm. 
Through  a  ruse  he  lures  her  to  his  own  apart- 
ment, where,  it  seems,  he  has  collected  all  the 
jewels  he  has  ever  stolen.  Maybe  it's  because 
he  can't  sell  'em  that  he  keeps  'em.  But  the 
police  have  tracked  him  to  his  lair.  The  thief 
escapes  by  means  of  all  sorts  of  trap  doors  and 
wild  scrambles  over  roof  tops,  but  not  before 
he  has  made  an  engagement  to  meet  the  girl 
in  Nice. 

You  can  best  sell  this  by  not  being  too  seri- 
ous. Probably  it  will  be  best  to  capitalize  on 
the  name  of  Kay  Francis  for  all  it's  worth  and 
that's  plenty.  Likewise,  remind  your  patrons 
that  Mr.  "High  Pressure"  William  Powell  is 
in  town  again. 

"Audience  values"  lie  in  the  audacity  with 
which  this  master  works  in  sacking  a  shop  and 
in  capturing  the  heart  of  a  very  willing  girl. 
There  is  lavishness,  that  makes  "Jewel  Rob- 
bery" a  good-looking  picture,  but  don't  mix 
that  with  sophistication.  Likewise  there  is  a 
vein  of  comedy  in  which  all  participate  that 
almost  tops  every  other  angle. 

The  title  notwithstanding,  there  is  no  mys- 
tery about  the  picture.  Every  one  knows  just 
what  is  going  on  right  from  the  start.  A  strong 
campaign  will  be  necessary  to  achieve  the  best 
results.  As  mentioned  before,  Francis  and 
Powell  are  your  aces  in  the  hole.  Shout  "Kay" 
to  the  men  folk  and  the  good-looking,  slick 
Powell  to  the  women.  The  picture  can  also 
be  sold  as  family  entertainment  as  there  is 
nothing  in  it  that  will  create  objections.— 
McCarthy,  Hollywood. 

Produced  and  distributed  by  Warners  Brothers. 
Directed  by  William  Dieterle.  Story  by  Ladislaus 
Fodor.  Adaptation  by  Erwin  Gelsey.  Photography 
by  Robert  Kurrle.  Release  date,  July  30,  1932.  Run- 
ning time,  68  minutes. 

CAST 

Robber    William  Powell 

Ten    Kay  Francis 

Paul   Hardie  Albright 

Count  Rudolf    Andre  Luguet 

Franz    Henry  Kolker 

Hollander    Lee  Kohlmar 

Lenz    Spencer  Charters 

Fritz    C.  Henry  Gordon" 

Henri    Robert  Greig 

Marianne    Helen  Vinson 

Professor    Lawrence  Grant 

Manager    Jacques  Vanaire 

Clark    Harold  Minjur 

Chauffeur    Ivan  Linow 

Leopold    Harold  Waldridge 


Liebe  ist  Liebe 
Love  Is  Love 

(Ufa) 

Musical  Romance 

To  an  exhibitor  who  has  a  clientele  sizeably 
interested  in  the  German  musical  comedy  type 
of  motion  picture  here  is  a  likeable  production. 
More  than  that,  Erich  Pommer,  supervisor, 
well  known  to  Americans  for  his  directing 
ability,  has  made  good  use  of  the  German  art- 
istry with  the  fadeout  as  well  as  other  effects 
both  mechanically  and  in  theme  and  handling. 
This  is  achieved  at  the  start  in  the  staccato 
orchestral  accompaniment  to  the  din  of  ticker- 
typewriters  of  a  telegraph  office.  The  bizarre, 
so  well  liked  by  the  German  audience,  is  there- 
fore much  in  evidence,  and  the  musical  bits, 
though  perhaps  not  numbering  in  that  more 
or  less  definite  category  of  "hits,"  are  carried 
through  consistently  and  tellingly. 

To  the  audience  familiar  with  German  pro- 
ductions and  German  stars,  the  names  Han; 
Albers  and  Kaethe  von  Naby  may  mean  con- 
siderable. Albers  at  times  assumes  the  musical 
comedy  swagger  dear  to  the  foreign  stage,  and 


Miss  von  Nagy  is  good  to  look  upon.  Julius 
Falkenstein,  in  the  role  of  the  American  banker 
father  of  Miss  von  Nagy,  knows  his  acting  and 
achieves  a'  comedy  touch  that  is  fetching. 

— Rovelstad. 

Produced  by  Ufa.  Directed  by  Paul  Martin  and 
supervised  by  Erich  Pommer.  Story  by  Robert  Gil- 
bert, Robert  Liebman  and  Max  Kolpe.  Music  com- 
posed by  Werner  R.  Heymann.  Photography  by 
Gunther  Rittau  arid  Otto  Baecher.  Settings  by  Erich 
Kettelhut. 

CAST 

Helene   Kaethe  von  ISIagy 

Ponta,  her  father  Julius  Falkenstein 

Hans  Kuehnert    Hans  Albers 

His  mother    Frieda  Richard 

Hunter    Hans  Brausewetter 


The  Ringer 

(First  Division) 
Mystery 

Lacking,  perhaps,  a  large  percentage  of  fast 
moving  action,  being  a  trifle  doubtful  for  the 
regular  American  audience  by  reason  of  the 
truly  English  dialogue,  occasionally  somewhat 
unintelligible,  this  mystery  of  murder  and  an 
unknown  criminal  carries  a  large  portion  of 
suspense,  a  very  definitely  unsuspected  culprit, 
and  the  name  of  Edgar  Wallace,  late  author  of 
many  mysteries,  as  the  origin  of  the  piece. 

The  cast  do  their  work  well,  but  for  name 
purposes,  they  are,  of  course,  considerably  use- 
less. The  box  office  draw  will  have  to  rely 
most  heavily  on  the  thriller  angle,  the  mystery 
angle,  and  the  Wallace  name ;  secondarily  on 
the  title.  There  is  enough  in  those  four  fac- 
tors, however,  to  make  them  curious,  and  come 
to  find  out.  The  word  "ringer"  indicates  a  per- 
son acting  under  false  pretenses.  Play  on  the 
curiosity  of  the  potential  audience  with  that 
implication.  One  of  the  characters  must  be  the 
"ringer."  The  "who"  should  pique  the  curi- 
osity, particularly  if  you  dare  them  to  guess. 
Stress  those  features,  avoid  too  much  about 
the  cast,  about  the  fact  that  the  film  was  made 
in  England,  by  an  English  producer.  The  local 
bookstore  should  be  valuable  for  tie-up  ar- 
rangements. 

Despite  the  fact  that  many  of  your  audience 
may  have  some  little  difficulty  following  the 
dialogue,  they  will  unquestionably  be  satisfac- 
torily entertained.  The  film  concerns  Scotland 
Yard.  Indicate  that  the  treatment,  the  actors, 
the  language  is  that  of  the  real  Scotland  Yard, 
famed  police  headquarters,  and  they  may  be 
less  disturbed  by  the  accent. 

This  is  not,  however,  a  sufficiently  brilliant 
piece  of  mystery  melodrama  to  warrant  the 
best  playing  time.  It  needs  support  in  shorts, 
but  will  not  fail  either  exhibitor  or  audience. 
Midweek  is  best,  and  there  is  no  reason  why 
the  youngsters  should  not  enjoy  the  mystery 
element. — Aaronson. 

Produced  by  British  Gaumont.  Distributed  by  First 
Division.  Directed  by  Walter  Forde.  Story  by  Ed- 
gar Wallace.  Scenario,  Angus  McPhail  and  Robert 
Stevenson.  Film  editor,  Brian  Wallace.  Photo- 
graphed by  Leslie  Rowson  and  Alec  Bryce.  Release 
date,  September  15",  1932.  Running  time,  65  minutes. 
CAST 

Maurice  Meister  Franklyn  Dyall 

Inspector    Wembury  John  Longden 

Cora  Ann  Milton  Carol  Goodner 

Samuel  Hackitt  Gordon  Harker 

Dr.  Lomond    Patrick  Curwen 

Mary  Lenley   Dorothy  Bartlam 

Johnny  Lerrley   Esmond  Knight 

Inspector  Bliss    Henry  Hallat 

Police  Commissioner    Eric  Stanley 

Gwenda  Milton  Kathleen  Joyce 


Westward  Passage 

(RKO  Pathe) 
Drama 

Consideration  of  this  Ann  Harding  vehicle, 
based  on  a  novel  by  Margaret  Ayer  Barnes, 
must  be  based  on  the  fact  that  there  is  com- 
paratively little  more  than  the  star's  name  with 
which  to  work  in  selling  it  to  the  patrons  with 
a  fair  measure  of  success. 

The  title  must,  necessarily,  be  considerably 
disregarded,  since  it  falls  into  the  class  of 
meaningless  names,  but  little  borne  out  by  the 
picture.  Though  it  possesses  a  rather  promis- 
ing lilt,  it  in  no  way  clearly  implies  the  theme 
or  treatment  of  the  story.    There  is  the  Ann 


Harding  name,  of  course,  though  it  must  be 
considered  that  her  role  is  hardly  one  of  wide 
appeal.  Also,  and  unfortunately,  her  perform- 
ance is  to  an  extent  weakened  by  reason  of  the 
fact  that  the  part  is  not  a  happy  one  for  the 
star.  Laurence  Olivier,  playing  the  leading 
male  role  opposite,  as  the  novelist  who  could 
not  live  with  Miss  Harding,  his  wife,  without 
eternally  bickering,  has  been  confined  to  an  un- 
sympathetic role.  Irving  Pichel,  who  marries 
the  divorced  Miss  Harding,  offers  his  usual 
able  characterization,  and  should  be  exploited 
since  he  will  not  disappoint.  Zasu  Pitts,  in  a 
minor  role,  does  well  with  the  comedy.  The 
several  other  salable  names  in  the  cast  have 
parts  too  inconspicuous  to  warrant  large  sell- 
ing. 

The  story,  of  love,  quarrel,  divorce  and  rec- 
onciliation, serves  finally  to  throw  Miss  Hard- 
ing into  an  unsympathetic  light,  in  that  she  de- 
serts husband  and  child  for  Olivier.  It  is  so- 
phisticated in  treatment,  weak  in  definite  the- 
matic strength  and  suspensive  story  value,  and 
cannot  be  considered  as  of  very  wide  appeal. 
The  potential  patron  will  almost  have  to  have 
a  real  "flair"  for  this  type  of  story  to  be  fully 
entertained  by  the  film.  Not  of  sufficient 
strength  to  warrant  week-end  booking,  it  is 
perhaps  best  played  midweek.  The  children  will 
find  nothing  enjoyable.  It  is  wholly  adult  fare. 

— Aaronson. 

Produced  and  distributed  by  RKO  Pathe.  Directed 
by  Robert  Milton.  From  the  novel  by  Margaret  Ayer 
Barnes.  Art  director,  Carroll  Clark.  Musical  director, 
Max  Steiner.  Adapted  by  Bradley  Kirtg.  Dialogue  by 
Humphrey  Pearson.  Cameraman,  Lucien  Andriot.  Re- 
lease date,  May  27,  1932.  Running  time,  73  minutes. 
CAST 

Olivia  Van  Tyne  Ann  Harding 

Nick  Allen   Laurence  Olivier 

Mrs.  Truesdale    Zasu  Pitts 

Henriette    Juliette  Compton 

Harry  Lanman    Irving  Pichel 

Diane  Van  Tyne   Irene  Purcell 

Bridesmaid    Julie  Haydon 

Girl    Joyce  Compton 

Ottendorf    Emmett  King 

Mrs.  Ottendorf    Florence  Roberts 

Lady  Caverly    Ethel  Griffies 

Mrs.  Van  Tyne    Narice  O'Neil 

Little  Olivia    Bonita  Granville 


Monte  Carlo  Madness 

{UFA — First  Division) 
Farce  With  Music 

Sari  Maritza  is  featured  in  two  Times 
Square  theatres  at  this  writing.  In  one  picture, 
described  elsewhere  in  this  section,  she  por- 
trays an  unsympathetic  vamp  and  will  hardly 
build  up  a  following.  The  other  attraction  is 
this  one,  wherein  she  is  given  every  oppor- 
tunity to  show  her  talent  and  ability,  all  of 
which  she  does  in  a  swell  fashion. 

While  it  is  a  truth  we  cannot  get  away  from, 
that  foreign-made  pictures,  no  matter  how  good 
they  may  be  are  difficult  to  put  over  profita- 
bly, and  while  it  is  also  true  that  "Monte 
Carlo  Madness"  is  far  from  an  "epic,"  we  must 
convey  to  you  our  opinion  that  it  is  darned 
good  entertainment  and  a  welcome  relief  from 
the  big  parade  of  tripe  that  seems  to  be  com- 
ing without  end  from  Hollywood. 

"Monte  Carlo  Madness"  is  light,  pleasing, 
musical,  in  the  sense  that  it  has  some  num- 
bers that  your  audience  will  enjoy  and  hum 
for  some  time  afterwards.  It  offers  splendid 
performances  by  Miss  Maritza  and  Hans  Al- 
bers, and  never  for  one  moment  overtaxes  your 
imagination. 

The  title,  unfortunately,  is  not  so  good  be- 
cause Monte  Carlo  has  been  "done  to  death" 
in  various  forms.  So  the  name,  combined  with 
the  foreign  producing  background,  is  too  apt 
to  be  misunderstood  and  underestimated  for  its 
entertainment  values,  and  that  would  be  too 
bad  because  it  does  have  those  values. 

Sell  it  along  the  lines  most  easy  for  your 
community  to  take — the  light  farce,  the  pleas- 
ing tunes,  the  queen  who  wanted  a  good  time, 
the  ship  captain  who  fell  in  love  with  his  queen, 
but  didn't  know  it,  the  gambling  casino  back- 
ground. If  you  could  see  the  picture  before 
you  started  to  sell  it  you  would  never  lack 
for  merchandising  ideas.  It  is  chockful  of 
them.  Arrange  for  such  a  screening  if  you  can. 
If  not,  get  the  press  book  and  go  through  it 


32 


MOTION    PICTURE  HERALD 


June     II,  1932 


carefully  for  ad  suggestions,  catch  lines,  synop- 
sis and  other  valuable  material  all  essential  for 
showselling  in  the  majority  of  towns. 

No  reason  in  the  world  why  this  picture 
should  not  turn  in  a  good  box  office  account, 
providing  you,  as  the  showman,  get  behind  it 
with  a  fitting  campaign  to  whet  the  appetites  of 
your  patrons  for  something  different. 

Not  suitable  for  children  and  in  smaller  spots 
best  played  on  other  than  Sundays. — Lewis. 

Produced  by  Ufa.  Distributed  by  First  Division. 
Directed  by  Hanns  Schwarz.  Dialogue  by  Rowland 
Leigh.  Music  by  W.  R.  Heymann.  Manuscript  by 
Hans  Mueller  and  Franz  Schulz.  Release  date,  Sep- 
tember 15,  1932.    Running  time,  66  minutes. 

CAST 

Yola   Sara  Maritza 

Erickson   Hans  Albers 

Peter   Charles  Redgie 

Tsabell   Helen  Haye 

Consul   John  Deverill 

Chief  Engineer  Thomas  Weguelin 

Casino  Director  Philipp  Manning- 
Prime  Minister  C.  Hooper  Trask 


The  Midnight  Lady 

(  Chesterfield  ) 
Comedy-Drama 

Not  a  lavish  production,  but  it  is  neverthe- 
less a  good  example  of  what  can  be  done  to 
make  an  entertaining  picture  on  a  budget.  It 
carries  all  the  elements  that  patrons,  who  don't 
consider  themselves  too  smart,  look  for  in  pic- 
tures. There's  drama  and  comedy  aplenty.  The 
entire  cast  likewise  give  natural  and  sincere 
performances. 

The  story  concerns  a  young  lady  who  be- 
comes enmeshed  in  the  filmy  side  of  night  club 
life.  The  usual  scenes,  showing  her  trying  to 
be  true  to  her  real  lover  yet  fascinated  with 
one  of  the  play  boys,  are  very  well  done,  with 
romance,  deception,  intrigue  and  jealousy  all 
serving  their  proper  function  in  a  logical  man- 
ner. The  owner  of  the  night  club,  a  notorious 
woman,  senses  a  bond  of  kinship,  which  in- 
troduces a  smartly  handled  element  that  gives 
audiences  the  sense  of  suspense  they  are  de- 
manding so  much  today.  While  she  is  in  the 
apartment  of  her  clandestine  lover,  he  is  mur- 
dered. As  she  leaves  the  room,  the  night  club 
queen  enters  and  to  save  the  girl  she  permits 
herself  to  be  convicted  of  the  murder.  But  after 
several  highly  dramatic  scenes,  the  girl  and 
her  true  lover  uncover  the  real  murderess. 

For  the  class  mentioned,  audience  values  are 
particularly  high.  The  picture  is  bound  to 
hold  sustained  interest.  Proper  showmanship, 
taking  advantage  of  all  the  elements  that  are 
in  the  picture,  a  clever,  though  somewhat  com- 
mon story,  romance,  drama,  colorful  sequences, 
comedy  and  exceedingly  snappy  dialogue,  with 
plenty  of  stress  placed  on  the  names  of  Theo- 
dore Von  Eltz,  Sarah  Padden,  John  Darrow, 
Claudia  Dell,  Lina  Basquette  and  Montague 
Love,  should  boost  your  receipts  on  this  pic- 
ture several  points  above  your  average. — Mc- 
Carthy, Hollywood. 

Produced  and  distributed  by  Chesterfield.  Directed 
by  Richard  Thorpe.  Story  and  adaptation  by  Edward 
T.  Lowe.  Sound,  Pete  Clark.  Running  time,  65 
minutes. 

CAST 

Nita  St.  George    Sarah  Padden 

Bert    John  Darrow 

Jean  Austin    Claudia  Dell 

Byron   Crosby   Theodore  Von  Eltz 

Harvey    Austin    Montague  Love 

Grandma  Austin    Lucy  Beaumont 

Mona    Lina  Basquette 

Don  Austin    Donald  Keith 

District  Attorney    Brandon  Hurst 

Tony    B.    Wayne  Lamont 


They  Never  Come  Back 

(Artclass  Pictures) 
Drama 

A  melodramatic  story,  centering  about  the 
efforts  of  a  prize  fighter  to  retrieve  his  ring 
fame  temporarily  as  a  means  toward  clearing 
his  name,  squaring  accounts  with  a  night  club 
owner  who  had  framed  him  into  prison,  and 
bringing  about  happiness  for  his  sister.  This 
independently  produced   effort  has  two  good 


sequences  which  are  fast  and  furious,  but  a 
story  which  is  not  of  very  high  caliber. 

Best  adapted  to  the  subsequent-run  situation, 
the  film  is  only  fair  in  box  office  strength  and 
marquee  name  possibilities.  Heading  the  cast 
is  Regis  Toomey,  with  Dorothy  Sebastian  op- 
posite in  the  feminine  lead.  Where  these  names 
mean  anything  to  the  local  audience,  they  should 
be  emphasized ;  there  is  little  else  in  the  cast 
listing  of  draw  value,  except  James  J.  (Jim) 
Jeffries,  one-time  heavyweight  boxing  cham- 
pion, who  appears  in  one  of  the  fight  sequences 
as  the  referee.  The  title  can  be  played  up  to 
a  certain  extent,  but  not  too  forcibly,  since 
the  fight  angle  is  rather  a  subordinate  than  a 
major  factor  in  the  plot  development.  Exploi- 
tation might  well  give  the  implication  of  the 
fighter  who  "came  back"  under  necessity,  to 
aid  others  rather  than  as  a  personal  vindica- 
tion. 

The  story  is  in  a  measure  melodramatic,  trite 
and  elderly,  yet  it  may  well  afford  an  hour  of 
entertainment  to  audiences  which  do  not  de- 
mand too  much.  It  would  perhaps  be  well  not 
to  oversell  this  film  and  to  surround  it  with 
reliable  and  diversified  shorts.  A  midweek  play- 
date  is  probably  the  best  arrangement.  The 
fight  sequences  might  give  the  boys  a  thrill 
or  two,  but  otherwise  it  is  not  a  juvenile  pic- 
ture.— Aaron  son. 

Produced  by  Supreme  Features,  Inc.,  Ltd.  Distrib- 
uted by  Artclass  Pictures.  Directed  by  Fred  New- 
meyer.  Dialogue  and  continuity  by  Arthur  Hoerl 
and  Sherman  Lowe.  Cinematographer,  James  Dia- 
mond. Film  editor.  Holbrook  Todd.  Release  date, 
May  10,  1932.    Running  time,  68  minutes. 

CAST 

Jimmy  Nolan    Regis  Toomey 

Adele  Landon    Dorothy  Sebastian 

Ralph  Landon    Eddie  Woods 

Mary  Nolan    Greta  Granstedt 

Jerry  Filmore    Earle  Foxe 

Kate    Gertrude  Astor 

Referee   James  J.  Jeffries 

Donovan    George  Byron 

Master  of  ceremonies  Little  Billy 

Hank   Bates  Jack  Richardson 


White  Face 

( Gainsborough-British  Lion ) 

Edgar  Wallace  Thriller 

Just  the  right  kind  of  Edgar  Wallace  ma- 
terial for  the  screen  medium,  this  is  directed 
by  T.  Hayes  Hunter  with  a  zeal  which  comes 
near  to  making  it  into  too  great  an  improba- 
bility. Every  concession  is  made  to  the  sensa- 
tion-lover, realism  and  conviction  in  charac- 
terization taking  second  place.  But  the  result 
is  not  disappointing,  according  to  a  London 
presentation  which  produced  favorable  reac- 
tions. 

The  story  tells  of  a  Dr.  Marford,  running 
a  children's  clinic  in  Tidal  Basin,  a  London 
slum.  He  is  called  to  assist  in  clearing  up  a 
murder  case  which  forms  the  culmination  of 
numerous  criminal  operations  by  a  sinister 
hold-up  man  known  to  the  police  only  as 
'White  Face,"  because  he  wears  a  white  mask 
when  committing  his  crimes.  There  is  a  pleas- 
ant love  interest  between  the  doctor's  young 
nurse-assistant  (Renee  Gadd)  and  Michael 
Seeley  (Richard  Bird),  a  young  crime  reporter, 
who  finally  helps  run  the  criminal  to  earth. 

Suspense  values  are  a  strong  point,  and  the 
final  reel  when  Doctor  Marford  himself  is 
discovered  to  be  the  White  Face  creates 
genuine  surprise.  Just  to  keep  matters  active 
there  are  a  number  of  jewel  thefts,  a  good  deal 
of  crookedness  and  a  murder  or  two  before 
Marford  is  finally  proved  the  murderer.  Act- 
ing and  general  production  technique  is  well 
up  to  average  with  photography  just  below  the 
desired  standard. — Mooring,  London 

Produced  by  Gainsborough-British  Lion.  Directed 
by  T.  Hayes  Hunter.  Scenario  by  Angus  McPhail 
and  Bryan  Wallace.  Photography,  Bernard  Knowles 
and  Alex   Bryce.     Running  time,   71  minutes. 

CAST 

Doctor  Marford  John  H.  Roberts 

Michael  Seeley   Hugh  Williams 

Donald    Bateman   Richard  Bird 

Gloria    Gaye   Jeanne  Stuart 

Janice   Harman   Renee  Gadd 

Sergeant   Elk   Gibb  McLaughlin 

Detective  Inspector  Mason  Norman  McKinnel 


A  Man's  Land 

(  Allied) 
Western 

Another  of  the  new  Hoot  Gibsons.  A  West- 
ern that  is  plenty  thrilling  yet  vastly  different 
from  the  old  type  when  the  hero  who  was 
quick  on  the  trigger  was  the  accepted  standard. 
Hoot  has  discarded  his  guns  for  keeps.  He 
relies  on  the  quickness  of  his  brain  and  the 
strength  of  his  arms  to  overcome  his  enemies. 
As  such,  it  should  have  an  appeal  to  those 
who  are  looking  for  less  heroics  and  more  na- 
turalness in  their  "western"  entertainment. 

The  youngsters  likely  will  go  for  "A  Man's 
Land"  in  a  big  way.  And  they  should  have  the 
wholehearted  cooperation  of  their  mothers  and 
dads  who  want  their  boys  and  girls  to  know 
the  color  and  adventure  of  the  West  without 
the  usual  blood-curdling  shooting  affrays. 

There's  plenty  of  "audience  value."  Romance, 
adventure,  comedy  that  is  particularly  fine,  with 
just  enough  villainy  and  double-crossing  to 
make  an  interesting  story.  The  grownups  who 
get  a  kick  out  of  outdoor  pictures  will  find 
plenty  to  please  them.  The  plot  is  smart  and 
well  worked  out,  giving  the  leading  charac- 
ters— Hoot  Gibson,  Marion  Shilling,  Bill  Rob- 
bins,  Ethel  Wales  and  Robert  Ellis — a  world  of 
opportunity  to  put  over  good  performances. 

The  picture  is  more  than  okay  for  houses 
that  specialize  in  western  entertainment,  as  well 
as  being  worthy  of  a  spot  on  any  program 
where  the  exhibitor  is  trying  to  give  his  pa- 
trons diversity  in  film  fare.  Saturday,  of 
course,  is  the  best  day  to  show  "A  Man's 
Land."  But  with  schools  closing  and  every  one 
making  an  intensive  drive  to  maintain  juvenile 
attendance,  it  can  go  any  day  in  the  week. 

A  good  gag  to  procure  additional  publicity 
might  be  to  contact  newspaper  editors  and  sell 
them  the  idea  of  treating  editorially  or  in  the 
news  columns  the  new .  type  of  Westerns  fea- 
turing Hoot  Gibson,  with  Hoot  in  a  sort  of  a 
Frank  Merriwell  character,  also  that  the  pic- 
ture is  good,  wholesome  entertainment,  void 
of  every  displeasing  feature  that  has  brought 
many  Westerns  into  disrepute. — McCarthy, 
Hollywood. 

Produced  and  distributed  by  Allied.  Directed  by 
Phil  Rosen.  Story  and  screen  play  by  Adele  Buffin- 
ton.  Photographed  by  Harry  Neumann  and  Tom 
Galligan.  Film  editor,  Mildred  Johnson.  Running 
time,  65  minutes. 

CAST 

Tex    Mason  Hoot  Gibson 

Peggy    Turner  Marion  Shilling 

Skeeter  Skeeter   Bill  Robbins 

Flossie   Ethel  Wales 

Thomas   Robert  Ellis 

Steve   Al  Bridge 

Joe   Chas.  King 

Jake   Hal  Burney 

Pudge   Bill  Nye 


Indiscretions  Of  Eve 

( British  International ) 
Musical  Fantasy 

Whatever  else  may  be  said  of  this  picture  it 
is  certainly  out  of  the  regular  run  in  point  of 
directorial  ideas.  Cecil  Lewis,  who  wrote  the 
story  and  directed  the  picture,  must  have 
profited  by  a  close  friendship  with  George  Ber- 
nard Shaw,  for  if  story  is  the  strong  meat  of 
the  screen,  this  is  a  vegetarian  picture.  It  is 
froth,  but  pleasant  froth,  with  bubbles  of 
amusement  thick  on  top. 

The  inconsequential  plot  traces  the  love  af- 
fairs of  a  young  peer  and  a  simple  girl  he  meets 
at  a  cabaret  show.  The  business  starts  with  a 
big  New  Year's  Eve  ball,  and  when  the  crowd 
joins  in  singing  "Auld  Lang  Syne"  Lewis 
introduces  some  clever  cuts  showing  famous 
pieces  of  London  statuary  descending  from  their 
marble  bases  to  celebrate  the  passing  of  the 
old  year.  There  is  some  effective  cabaret  stuff, 
and  the  whole  film  has  speed ;  it  has  sex,  too, 
though  the  display  of  anatomy  is  confined  to 
very  lifelike  and  realistic  shop  window  "dum- 
mies." These  suggest  that  dress  designers 
must  have  realism  even  though  it  is  usually 


June    II,  1932 


MOTION    PICTURE  HERALD 


33 


covered  up  from  the  public  gaze.  There  are  one 
or  two  pleasing  song  numbers,  a  little  dancing, 
and  bright  music  throughout.  It  will  get  by 
as  the  finest  bit  of  fun  the  British  International 
people  have  risked. — Mooring,  London. 

Produced    by    British    International.      Directed  by 
Cecil  Lewis.     Written  by  Cecil  Lewis.  <  Photography 
James  Wilson  and  Phillip  Grindrod.    Music  arranged 
by  Herman  Lindars.     Running  time,  64  minutes. 
CAST 

Steffi  Dtma  Muriel  Aked 

Fred   Conyngham  Bruce  Winston 

Lester  Matthews  Arthur  Chesney 

Jessica  Tandy  George  Gregory 

Tony  Simpson  Hal  Gordon 

Clifford  Heatherley  George  Mozart 

Teddy  Brown 


Strangers  of  the  Evening 

(Tiffany) 

Mystery-Farce 

Tiffany  has  turned  out  a  doggoned  good  mys- 
tery laugh-provoker  of  the  kind  that  will  be 
acceptable  anywhere.  The  comedy  is  ofttimes 
spontaneous  and  will  bring  forth  loud  bursts 
of  real  oldtime  bellylaughs  of  the  sort  we  all 
love  to  hear. 

The  title  may  be  a  little  misleading  and 
should  be  sold  so  as  to  convey  exactly  what 
it  is.  Left  alone,  it  is  going  to  be  taken  for 
another  of  those  "fallen  women"  stories,  and 
that  would  spell  b.  o.  suicide  for  most  the- 
atres. So  be  sure  and  tell  them  that  you  are 
going  to  play  one  of  those  mysteries  which 
neither  the  audience  nor  the  cast  is  expected  to 
believe  too  seriously. 

While  names  are  plentiful  to  tie  in  with  the 
title,  they  are  not  particularly  strong  and  can 
count  only  when  grouped  together  in  something 
akin  to  a  flashy  front  of  names.  There  are  so 
many  we  won't  attempt  to  cite  their  per- 
formances individually.  Look  over  the  cast  and 
judge  for  yourself  which  you  want  to  push 
forward,  keeping  in  mind,  of  course,  that  Lu- 
cien  Littlefield  and  Zasu  Pitts  contribute  no 
small  quantity  of  the  many  laughs. 

Audience  value  is  swell.  They  will  expect 
funny  situations  and  will  not  be  disappointed. 
Laughs  come  often  and  at  the  right  moments. 
And — surprising  as  it  may  sound — there  is  a 
genuine  mystery  throughout  the  entire  plot 
which  actually  mystifies.  Believe  it  or  not.  So 
the  interest  is  sustained  all  the  way  through. 

OK  anywhere  you  want  to  play  it.  Sur- 
round it  with  a  good  diversified  program  and 
you  will  be  rounding  out  a  fine  evening's  en- 
tertainment.— Lewis. 

Produced  and  distributed  by  Tiffany.  Directed  by 
H.  Bruce  Humberstone.  Adapted  from  the  book, 
"The  Illustrious  Corpse,"  by  Tiffany  Thayer.  Adapta- 
tion and  dialogue  by  Stuart  Anthony,  Warren  B. 
Duff.  Photography  by  Arthur  Edeson.  Sound,  Cor- 
son Jowett.  Film  editor,  Dave  Berg.  Release  date, 
May  15,  1932.    Running  time,  70  minutes. 

CAST 

Sybil   Zasu  Pitts 

Brubacher   Eugene  Pallette 

Frank    Daniels  Lucien  Littlefield 

Robert    Daniels  Tully  Marshall 

Ruth   Miriam  Seegar 

Dr.   Everette  Theodor   von  Eltz 

Chandler   Warner  Richmond 

Tommy   Harold  Waldridge 

Nathan   Frisbee  Mahlon  Hamilton 

Sutherland  Alan  Roscoe 

1st   Man  Charles  Williams 

2nd   Man  William  Scott 

Nolan   James  Burtis 

Roberts   Francis  Sayles 


Mexico 

(Principal  Distributing) 

High  Caliber 

Usually  high  in  audience  value  is  this  lengthy 
travelogue-type  of  subject,  which  moves 
through  Mexico  in  a  fashion  comprehensive, 
interesting.  A  subtitle  indicates  the  city  or 
section  of  the  moment,  a  minimum  of  dialogue, 
divided  between  a  man  and  a  woman,  is  help- 
fully enlightening,  and  a  maximum  of  action, 


for  the  travel  subject,  is  intelligently  injected. 
Ably  indicating  the  contrasting  life  of  the  vast 
country  are  scenes  in  modern  Mexico  City, 
ancient  Yucatan.  The  once  regal  splendor  of 
the  kingdom  of  Montezuma,  Aztec  monarch, 
is  pictorially  implied  with  scenically  excellent 
shots  of  the  ruins  of  that  ancient  civilization. 
The  original  sources  of  chewing  gum  comes  to 
light.  Best  defined  as  a  long  short  subject,  this 
is  worthy  of  billing  with  any  feature. — Run- 
ning time,  43  minutes. 


The  Side  Show  Mystery 

(Vitaphone) 

Good  Sketch 

Another  of  the  S.  S.  Van  Dyne  series  of 
mystery  shorts,  with  Donald  Meek  as  the  dis- 
cerning criminologist  and  John  Hamilton  as 
the  heavy-handed  inspector  of  police.  In  this 
case  the  manager  of  a  side  show  of  freaks  is 
found  murdered  in  bed.  Several  are  suspected, 
including  the  midget  and  the  giant,  the  hyp- 
notist, the  knife  thrower.  Cleverly,  logically 
Meek  develops  his  clues.  An  interesting  dra- 
matic sketch,  the  short  should  have  wide  ap- 
peal.— Running  time,  20  minutes. 

Man-Eating  Sharks 

(Educational) 

Holds  the  Interest 

It  is  not  necessary  to  be  a  deepsea  fishing 
enthusiast  to  enjoy  the  Mack  Sennett  series, 
"Cannibals  of  the  Deep."  This  fourth  episode 
provides  considerable  action  in  landing  sharks 
in  the  Gulf  of  California— the  hammerhead, 
the  whale  shark,  the  horn  shark,  the  man-eater 
and  the  blue  shark.  An  extraneous  shot  of 
some  interest  is  of  a  burning  ship.— Running 
time,  8V2  minutes. 

It's  Got  Me  Again 

(Vitaphone) 

Good  Cartoon 

Animatedly  clever  is  this  Merrie  Melodies 
number,  wherein  the  mice  are  having  a  great 
time  on  a  varied  assortment  of  musical  in- 
struments in  the  attic,  until  the  cat  suddenly 
appears  among  them.  One  mouse  is  cornered, 
about  to  be  caught,  when  the  mice,  with  those 
improvised  weapons  which  only  a  cartoonist 
can  concoct,  put  the  cat  to  rout.  Synchro- 
nized well,  a  song  number  is  neatly  injected.— 
Running  time,  6  minutes. 

Cod  Liver  Oil  Preferred 

(Ufa) 
Unusual 

Unusual  in  comedy  idea  is  this  German 
product,  with  German  as  the  language.  St. 
Peter,  in  a  most  amusingly  artificial  Heaven, 
hears  from  the  earth  the  insistence  of  parents 
that  their  offspring  take  cod  liver  oil.  He 
turns  the  great  crank,  and  the  parents  and 
children  exchange  places.  Amusing  are  the 
following  scenes,  With  the  parents  ordered 
about  by  the  diminutive  but  adult-dressed  chil- 
dren. Fanciful,  clever,  the  children  will  enjoy 
it,  and  parents  be  highly  amused. — Running 
time,  22  minutes. 


Athletic  Daze 

(MGM) 

Olympic  Sports 

Pictured  are  the  various  and  sundry  activi- 
ties in  which  athletes  from  every  country  will 
engage  in  the  forthcoming  Los  Angeles  meet- 
ing of  the  Olympic  Games.  Each  is  taken  in- 
dividually, with  an  indication  of  its  history,  its 
evolution  to  modern  form.  Contrasted  are 
manner  and  method  of  past  and  present.  In 
subject  matter,  camera  work,  the  short  is  ap- 
pealing, interesting,  though  it  is  to  an  extent 
injured  by  the  alleged  humor  of  the  accom- 
panying explanatory  remarks. — Running  time, 
11  minutes. 


RKO  in  a  Contest 
Tieup  with  Hearst 


RKO  Theatres  has  completed  a  far-reach- 
ing newspaper  tieup  with  papers  of  the 
Hearst  group,  in  connection  with  the  RKO 
Opportunity  Contest,  announced  last  week. 
The  deal  was  negotiated  by  Harold  B. 
Franklin,  circuit  head ;  Robert  Sisk  and 
Terry  Turner  for  RKO. 

The  co-operative  campaign  has  the  ap- 
proval of  William  Randolph  Hearst,  it  is 
said.  Jack  Lait,  Hearst  writer,  has  been 
loaned  to  RKO  for  the  production  of  a 
trailer  describing  the  cooperative  contest, 
which  will  be  available  to  all  theatres  in 
Hearst  cities.  Numerous  independent  news- 
papers have  also  joined  in  the  contest  tie- 
up.  Publicity  campaigns  by  individual  thea- 
tres in  the  East  have  started  this  week,  re- 
hearsals will  be  held  on  June  4  and  the 
Opportunity  revues  will  be  held  on  June 
18.  The  central  and  western  groups  will 
open  their  contests  in  the  same  manner 
about  one  week  later. 


Police  Honor  Laemmle,  Jr. 
After  Seeing  "Radio  Patrol" 

Carl  Laemmle,  Jr.,  has  been  elected  an 
honorary  member  of  the  International  Pro- 
tective Order  of  Police,  California  organiza- 
tion, following  a  preview  of  Universal's 
"Radio  Patrol"  at  the  studio  recently.  The 
film  concerns  the  use  of  the  new  radio- 
equipped  police  car. 

Eugene  H.  Marcus,  in  a  letter  to  Mr. 
Laemmle  advising  him  of  the  election,  said 
in  part :  "  'Radio  Patrol'  is  a  picture  which 
sounds  the  first  constructive  note  in'  the 
problem  of  acquainting  the  American  pub- 
lic with  the  policeman's  story.  Not  only 
will  it  have  a  decidedly  stimulating  effect 
upon  policemen,  but  it  will  also  help  to  in- 
culcate in  the  public  a  more  sympathetic 
and  cooperative  spirit  towards  policemen 
in  eeneral." 


Columbia  Plans  Additions 

To  Its  Exploitation  Staff 

Columbia  plans  the  addition  of  12  ex- 
ploitation men  to  its  staff,  marking  a  re- 
turn to  a  policy  of  field  exploitation  by  the 
company.  Each  of  the  staff  additions  will 
be  located  in  key  exchanges. 

One  of  the  chief  phases  of  the  new  work 
will  be  the  extension  of  the  Buck  Jones 
Ranger  Clubs,  of  which  the  company  claims 
there  are  600  in  the  country.  The  opera- 
tion of  the  new  plan  has  awaited  the  return 
of  executives  to  the  home  office  from  Los 
Angeles,  where  they  were  attending  the  com- 
pany sales  meeting. 


Pathe  Claims  Earhart  Scoop 

''A  beat  of  more  than  nine  hours  on  the 
Amelia  Earhart  arrival  in  Londonderry, 
Ireland,  including  a  detailed  description  of 
the  flight  by  the  aviatrix  herself,  her  take- 
off for  Croydon  Airdrome  and  her  reception 
in  London"  was  claimed  last  week  by 
Pathe  News.  "Complete  prints  and  nega- 
tives were  picked  up  by  a  speedboat  from 
the  He  de  France  when  she  arrived  at 
Quarantine  and  rushed  back  to  New  York 
for  immediate  distribution  to  every  ac- 
count," according  to  a  statement  from 
Pathe. 


34 


MOTION    PICTURE  HERALD 


June    II,  1932 


COL  COLE  SHOULD  BE  CONSISTENT" 

—P.  /.  WOOD,  M.P.T.O.  OF  OHIO 


REPLIES  "LITE"  WOOD 
TO  COLONEL  COLE 

To  the  Editor  of  Motion  Picture 
Herald  : 

I  am  happy  indeed  that  my  "beer"  letter 
afforded  my  good  friend,  Col.  Cole  of  Texas, 
an  opportunity  to  fill  up  half  a  column  of 
your  valuable  publication.  This  is  consider- 
ably more  than  you  did  for  me  and  I,  too, 
am  a  paid-up  subscriber  of  your  magazine. 

I  can  visualize  the  Colonel  writing  his 
letter  surrounded  by  embossed  copies  of  the 
Volstead  act,  the  tune  of  "The  Star 
Spangled  Banner,"  the  waving  of  the  stars 
and  stripes  and  then : — "I  want  to  go  on 
record  as  stating  that  Mr.  Wood  does  not 
speak  for  the  theatres  of  the  United  States." 
Being  wrong  to  this  extent  my  prospects 
as  the  candidate  for  President  on  the 
Democratic  ticket  have  gone  a-glimmering. 

The  good  Colonel's  implication  that  the 
letter  had  even  the  "tacit"  approval  of  the 
organization  with  which  I  am  connected  is, 
of  course,  refuted  by  the  letter  itself.  Surely 
even  in  Texas  an  individual  must  still  retain 
the  God-given  prerogative  of  self-assertion 
and  self-determination. 

The  good  old  Colonel  states:  "The  cir- 
cular was  sent  to  theatre  owners" ;  his 
acumen  in  this  connection  is  truly  marvel- 
ous, especially  when  we  take  into  consid- 
eration the  fact  that  my  letter  was  addressed 
"Dear  Mr.  Exhibitor."  I  do  resent  his 
statement  that  "he  (Wood)  is  the  acting 
business  manager  of  that  organization."  I 
would  have  the  esteemed  Colonel  know  that 
I  am  THE  Business  Manager. 

The  honored  Colonel  should  be  consis- 
tent: He  sounds  a  warning  that  we  should 
stay  away  from  political  questions  of  this 
nature  but  he  is  perfectly  willing  to  throw 
the  entire  industry  into  politics  through  the 
medium  of  the  Brookhart  bill.  De  gustibus 
non  est  disputandu,  if  I  remember  the  old 
Latin. 

Reading  over  the  revered  Colonel's  letter 
again  I  am  convinced  that  the  ten  per  cent 
tax  is  of  no  concern  to  the  theatre-owners 
of  Texas :  As  to  this  I  can  only  say :  "Wait, 
Colonel,  until  prohibition  and  the  depression 
hit  the  good  old  Lone  Star  state." — P.  J. 
Wood,  Motion  Picture  Theatre  Owners  of 
Ohio,  Columbus,  Ohio. 


STATISTICS 
AND  VALUES 

Motion  Picture  Herald  is  now  polling 
the  exhibitors  of  America  on  their  judgment 
of  the  "ten  biggest  money  making  stars  of 
the  season  of  1931-32."  Some  thousands  of 
exhibitors  have  signified  their  interest  by  re- 
sponse in  thoughtful  detail.  Only  one  of 
the  12,847  has  thus  far  taken  exception  to 
the  poll.  His  letter  and  a  reply  from  the 
editor  follows: 

Publisher  Motion  Picture  Herald 
Mr.  Quigley: 

If  you  would  cut  this  sort  of  thing  out, 
you  would  make  it  much  easier  for  the  pro- 
ducer to  deal  with  talent,  consequently  mak- 


ing it  possible  to  reduce  cost  of  production 
and  help  the  whole  industry  in  general. 
What  possible  good  can  your  compiled  sta- 
tistics do  to  a  now  starving  industry  ? 

J.  M.  DUNCAN, 
Alhambra  Theatre, 
Decatur,  Illinois. 


Dear  Mr.  Duncan  : — 

I  have  before  me  your  copy  of  our  ques- 
tionnaire about  the  ten  best  box-office  stars 
of  1932  with  your  note  thereon  addressed 
to  Mr.  Quigley,  in  which  you  say:  "If  you 
would  cut  this  sort  of  thing  out,  you  would 
make  it  much  easier  for  the  producer  to 
deal  with  talent."  I  also  observe  that  you 
say :  "What  possible  good  can  your  com- 
piled statistics  do  to  a  now  starving  in- 
dustry ?" 

I  dispute  your  implication  that  "this  sort 
of  thing"  makes  it  difficult  for  producers 
to  deal  with  talent.  The  producers  them- 
selves, in  dealing  with  talent,  are  the 
creators  of  their  difficulties — in  their  bid- 
ding competition.  I  have  had,  as  perhaps 
you  know,  decidedly  intimate  relations  with 
the  production  field,  and  at  various  times 
in  the  development  of  the  star  era.  I  have 
never  known  but  one  instance  in  which  a 
star's  salary  was  directly  fixed  by  that  star's 
opinion  of  his  own  box  office  value.  That 
was  in  1916,  when  I  was  with  the  Mutual 
Film  Corporation  and  a  factor  in  the  nego- 
tiations for  the  services  of  Charles  Chaplin. 
In  the  instance  of  any  other  star  contract 
that  I  know  anything  about — and  that 
means  a  large  number — salaries  have  been 
fixed  not  in  terms  of  box  office  and  public 
appreciation  but  rather  by  producers' 
guesses,  answers  and  anticipation  fighting 
with  each  other.  Further,  no  suppression 
of  facts  with  reference  to  box  office  values 
ever  has  been,  or  ever  can  be,  of  any  ser- 
vice to  this  industry.  Most  of  the  evils  of 
the  motion  picture  industry  all  the  way 
from  studio  to  screen  today  are  based  on 
fictions,  hunches,  guesses  and — to  speak 
frankly — a  great  many  damn  lies. 

Statistics,  to  which  you  seem  to  object, 
when  honestly  and  accurately  compiled, 
have  never  done  any  injury  to  any  industry, 
whether  it  happens  to  be  starving  at  the 
moment  or  not.  I  assume  that  you  keep 
books  in  the  operation  of  your  business. 
May  I  not  point  out  that  your  day  book, 
your  journal  and  your  ledger  are  merely 
compilations  of  statistics? 

Motion  Picture  Herald  is  constructively 
engaged  in  the  service  of  the  motion  pic- 
ture industry  and  it,  with  its  background 
of  a  quarter  of  a  century  of  publication  ex- 
perience and  heritage,  has  established  be- 
yond any  reasonable  possibility  of  contra- 
diction that  classified  information  has  the 
same  values  in  the  amusement  industry  that 
it  has  in  other  industries. 

It  is  also,  let  me  point  out,  entirely  proper 
and  of  utility  for  Motion  Picture  Herald 
to  discuss  in  its  pages  for  and  within  the 
motion  picture  industry  many  matters  which 
are  not  perhaps  fortunate  for  discussion  in 
the  public  press — the  public  press  meaning 
principally  the  newspapers — ,  because  the 
lay  press  has  not  the  same  community  of 


interest  with  the  motion  picture  that  Motion 
Picture  Herald  has. 

Meanwhile,  let  me  observe  that  anything 
in  the  trade  press  to  which  any  exhibitor 
ever  objected  is  continually  published  by  a 
large  number  of  the  daily  newspapers. 
There  are  more  than  two  hundred  reporters 
and  correspondents  for  the  public  press  in 
the  Hollywood  community.  A  very  consid- 
erably portion  of  the  destructive  "news"  of 
this  industry  arises  from  the  influencing  of 
this  army  of  correspondents  by  interested 
persons  in  the  production  community. 

At  any  rate,  it  should  be  of  distinct  in- 
terest to  every  exhibitor  to  know  what  his 
contemporaries  in  the  exhibition  field  have 
had  by  way  of  experience  with  the  season's 
product. 

Yours  very  sincerely, 
TERRY  RAMSAYE 

June  6,  1932. 
Mr.  J.  M.  Duncan, 
Alhambra  Theatre, 
Decatur,  Illinois. 


PROTESTS  REPORT 
ON  "LAST  RIDE" 

To  the  Editor  of  the  Herald: 

I  got  a  copy  of  Motion  Picture  Herald 
dated  March  5,  1932  from  the  Central  Thea- 
tre, of  Belen,  New  Mexico,  and  under  Rita 
C.  McGoldrick's  "Selections"  on  page  48, 
I  noticed  a  report  on  "The  Last  Ride,"  a 
Universal  picture,  rating  this  picture  as 
"Good,"  and  on  this  recommendation  I 
booked  the  picture  and  I  do  not  hesitate  to 
say  it  was  the  sorriest  piece  of  entertain- 
ment I  have  ever  shown,  and  people  did  not 
hesitate  to  tell  me  so ;  amateurs  could  have 
done  better  acting  and  while  the  plot  should 
have  made  a  good  story  it  was  terribly 
bungled. 

Try  and  see  this  picture  for  your  own 
satisfaction ;  I  think  you  will  tell  them  to 
stop  before  the  end  of  the  second  reel.  I 
think  you  would  advise  the  exhibitors  of  the 
mistake  made  in  reporting  this  one  so  others 
won't  make  the  mistake  I  did,  but  satisfy 
yourself  first  that  I  am  right. — Leo  M.  Fay, 
Gem  Theatre,  Socorro,  New  Mexico. 


A  MISSTATEMENT 

After  having  telephoned  the  advertising 
department  of  the  Paramount  Studios  in 
regard  to  the  error  made  in  their  advertise- 
ment in  your  magazine,  I  wish  to  call  your 
attention  to  it  also. 

In  the  April  30  number  on  the  back  ap- 
pears an  advertisement  of  the  "Strange 
Case  of  Clara  Deane"  with  a  powerful, 
dramatic  cast : 

"Wynne  Gibson — The  girl  who  created 
such  a  sensation  in  'Ladies  of  the  Big 
House'  and  '24  Hours,'  etc." 

Now,  we  all  know  Miss  Gibson  did  not 
appear  in  the  latter  film,  but  that  Kay  Fran- 
cis and  Miriam  Hopkins  did. 

Just  thought  you  might  appreciate  the 
error  being  called  to  your  attention. — 
Maurice  Neel,  230  South  Beaudry,  Los 
Angeles,  Cal. 


1 


Book  a  picture  with  sure-fire  names 
and  an  exploitation  title. 


tGet  busy  and  back  your  selection 
with  advance  ballyhoo — news  ads, 
press  stories,  exploitation,  house  front. 

Mb   Be  sure  to  reap  the  full  reward  of 
this  extra  effort  by  giving  the 
picture  extra  time. 

SIMPLE,  isn't  it? 


produced  by 


JOHN  GOLDEN 

Directed  by  WILLIAM  K.  HOWARD 

POX  PICTURE 


June    II,  1932 


MOTION    PICTURE  HERALD 


39 


[THEATRE  RECEIPTS --CONT'D] 


Theatres 


Current  Week 


Previous  Week 


Chicago 

Chicago   

McVickers   

Oriental   

Palace   

State  Lake  . . . 
United  Artists. 

Cincinnati 


4,000 
2,284 
3,940 
2,509 
2,776 
1,700 


Keith's   

RKO  Albee  ... 

RKO  Capitol  . 
RKO  Family  .. 

RKO  Lyric  ... 
RKO  Palace  .. 
RKO  Strand  .. 


2,000 
1,140 

1,400 
2,700 
1,350 


Cleveland 

Allen   3,300 

Keith's  E.  105  St.  2,200 

RKO  Palace   ...  3,100 

State    3,400 

Stillman    1,900 

Warner's    Lake.  800 


Denver 

Denver 


Huff'n's  Aladdin  1,500 

Huffman's  Rialto  900 

Orpheum  '   2,600 

Paramount     ....  2,000 


Des  Moines 

Des  Moines   

Orpheum   


1,600 
1,776 


Strand 


1,100 


Picture 


35c -85c 
35c-85c 
35c-85c 
35c -85c 
25c-60c 
35c -85c 


"As  You  Desire  Me"  (MGM). 

(U.) 


Gross 

.  40,000 
. .  4,500 
24,500 


"The  Doomed  Battalion 
(3  days-2nd  week) 
"When  A  Feller  Needs  A  Friend" 
(MGM) 

"Famous  Ferguson  Case"  (F.  N.)  19,000 
"Radio  Patrol"    (U.)    8,000 


"Letty  Lynton"  (MGM)    12,500 

(3rd  week) 


1,600  25c-40c  "The  Wiser  Sex"  (Para.). 
3,300      35c-75c      "The  Tenderfoot"    (F.   N.) . 


3,500 
21,000 


30c -50c 
15c-25c 

30c -50c 
30c -50c 
25c -40c 


25c -50c 
15c-50c 
25c -75c 
25c- 50c 
25c 
25c -50c 


2,300      25c -65c 


35c-75c 
25c -50c 
25c -50c 
25c- 50c 


25c -60c 
15c -35c 


Paramount    ....    1,700  25c-60c 


20c-35c 


Detroit 

Downtown    2,750  25c -50c 

Fisher    2,300  25c-60c 

Fox    5,000  25c- 50c 

Michigan    3.000  25c-75c 

United   Artists..  2,000  25c-7Sc 

Hollywood 

Chinese    2,500  50c-$1.5O 

Pan.    Hollywood  3,000  35c-65c 

W.  B.  Hollywood  3.000  35c-50c 


"Huddle"    (MGM)    11,500 

"Rider  of  Death  Valley"  (U.)....  1.820 
(4  days) 

"Hell's  Headquarters"  (Mayfair)  980 
(3  days) 

"Two   Seconds"    (F.    N.)   8,200 

(7  days  and  Sat.  midnite  show) 

"Trial  of  Vivienne  Ware"  (Fox)  11,000 
(7  days  and  Sat.  midnite  show) 

"Scandal   for   Sale"    (U.)   3.000 


'Strange  Case  of  Clara  Deane"..  15,000 
(Para.) 

■Lena   Rivers"    (Tiff.)   13,000 

'This  is  the  Night"  (Para.)   20,000 

'Trial   of  Vivienne   Ware"    (Fox)  17,000 

'Amateur  Daddy"   (Fox)   5,500 


'Two  Seconds"  (F.  N.). 
(9  days) 


'Two  Seconds"  (F.  N.). 


11,000 


"Young    America"    (Fox)   4.500 

'Scandal  for  Sale"  (U.)   3,500 

'Are   You   Listening,?"    (MGM)..  10,000 

"Night    Court"    (MGM)   8,000 

(2nd  week) 


"Huddle"    (MGM)    8,000 


(U.  ). 


5,003 
2,000 
6,000 
4,000 


"Radio  Patrol" 
(4  days) 

"Strangers  of  the  Evening"  (Tiff.) 
(3  days) 

"Strange    Case    of    Clara  Deane" 

(Para.)   (4  days) 
"Man    About    Town"  (Fox)  

(3  days) 

"Woman  in  Room  13"  (Fox)   2,5?0 

(4  days) 

"Reserved   for   Ladies"    (Para.)...  1.000 
(3  days) 


"Radio    Patrol"    (U.)    9,000 

"The  Tenderfoot"  (F.  N.)   11,000 

"Man   About   Town"    (Fox)   18,000 

"Huddle"  (MGM)    30,000 

"As   You   Desire   Me"    (MGM)...  11,000 

"Grand   Hotel"   (MGM)    33,000 

(5th  week) 

"Scarface"    (U.  A.)   9,500 

"Two   Seconds"   (W.   B.)   15.700 


Picture 


Gross 


"Huddle"    (MGM)    31.000 

"The  Doomed  Battalion"   (U.)....  15,000 

(1st  week) 

"Night    Court"    (MGM)   25,000 

"Man  Wanted"   (W.  B.)   21,000 

"State's    Attorney"    (Radio)   8,000 

(2nd  week) 

"Letty    Lynton"    (MGM)   20,000 

(2nd  week) 


"The    Broken    Wing"    (Para.)....  3,800 

"Strange  Case  of  Clara  Deane"  ..20,000 
(Para.) 

"Rich    Are   Always    With   Us"..  9,000 
(F.  N.) 

"Vanishing    Men"    (Monogram)...  1,950 
(4  days) 

"The  Midnight  Patrol"  (Monogram)  1.J50 
(3  days) 

"The   Mouthpiece"   (W.  B.)   8,000 

(7  days  and  Sat.  midnite  show) 

"Letty    Lynton"    (MGM)   16,000 

(7  days  and  Sat.  midnite  show) 

"Man   Wanted"   (W.   B.)   3,200 

"Huddle"    (MiGM)   13,500 

"The  Roadhouse  Murder"  (Radio)  10,000 

"State's    Attorney"    (Radio)   19,000 

"Night    Court"    (MGM)   15,500 

"Reserved    for    Ladies"    (Para.)..  4,500 

"Rich  Are  Always  With  Us"....  2,700 
(F.  N.)  (5  days-2nd  week) 


"Huddle"  (MGM)    13,500 

"The  Mouthpiece"   (W.  B.)   6,000 

"Beast  of  the  City"   (MGM)   4,000 

"State's    Attorney"    (Radio)   10,000 

"Strange  Case  of  Clara  Deane"..  2,000 

(Para.)  (4  days) 

"Night  Court"  (MGM)    4,000 

(3  days-lst  week) 

"Scarface"    (U.    A.)   9,500 

"County    Fair"    (Monogram)   5,000 

(4  days) 

"Roadhouse   Murder"    (Radio)   4,000 

(3  days) 

"Sinners  in  the  Sun"  (Para.)   6,000 

(4  days) 

"Two  Seconds"   (F.  N.)   4,000 

(3  days) 

"When  A  Feller  Needs  A  Friend"  2,200 

(MGM)  (4  davs) 

"Cock  of  the  Air"  (U.  A.)   1,200 

(3  days) 

"Night    World"    (U.)..:   8,000 

"Sinners  in  the  Sun"  (Para.)   10.000 

"Carnival   Boat"    (Pathe)   16,000 

(25e-60c) 

"Rich  Are  Always  With  Us"....  35.000 
(F.  N.) 

"Congress   Dances"    (U.   A.)   7,000 

"Grand    Hotel"    (MGM)   29,000 

(4th  week) 

"The    Lost    Squadron"    (Radio)....  8.100 

"Strange  Love  of  Molly  Louvain"  8,100 
(F.  N.) 


High  and  Low  Gross 

(Tabulation   covers  period  from  January,  1931 
to  date) 

High  1-23-32  "Two  Kinds  of  Women"..  67,000 

Low  7-18  "Women  Love  Once"   26,250 

High  2-7  "Doorway  to  Hell"   38,170 

Low  5-28-32  "The  Doomed  Battalion"..  15,000 

High  3-7  "My  Past"   46,759 

Low   6-27   "Party   Husband"   19,450 

High  4-2-32  "Cheaters  at  Play"   33,000 

Low  1-3  "Follow  the  Leader"   18,600 

High   12-12  "Frankenstein"   44,000 

Low  6-4-32  "Radio  Patrol"    8,000 

High  3-21  "City  Lights"   46,562 

Low  1-16-32  "Cock  of  the  Air"   13,000 

High  2-13-32  "Ben  Hur"   5,500 

Low  8-22  "A  Holy  Terror"   2,900 

High  11-14  "The  Spider"   35,000 

Low  5-28-32  "Strange  Case  of  Clara  Deane" 

20,000 

High  10-24  "Susan  Lenox"   18,661 

Low  2-27-32  "Strangers  in  Love"   8,500 

High  2-14  "No  Limit"  and  1 

"Boudoir  Diplomat"    f    4,275 

Low  8-22  "Lawless  Women"  and  ) 

"Man  in  Possession"       J     ..  1,900 

High   2-14   "Reducing"   21,300 

Low   5-28-32  "The  Mouthpiece"   8,000 

High   8-15   "Politics"   29,500 

Low  4-23-32  "It's  Tough  to  be  Famous"  9.000 

High  6-6  "Connecticut  Yankee"   5,970 

Low  8-22  "Honeymoon  Lane"   2,500 

High  1-30-32  "Hell  Divers"   26,000 

Low  4-9  "Ladies'  Man"   12,000 

High  5-2  "Laugh  and  Get  Rich"   40.000 

Low  5-21-32  "Sinners  in  the  Sun"   18,000 

High  12-5  "Possessed"   30,000 

Low  6-20  "Vice  Squad"   14,000 

High  10-3  "Five  Star  Final"   15,000 

Low  7-4  "Big  Business  Girl"   2,000 

High   8-8   "Politics"   25.000 

Low  5-14-32  "Greeks  Had  a  Word  For 

Them"    9.000 

High  4-11  "Connecticut  Yankee"   12,000 

Low  11-28  "Heartbreak"   3,500 

High  1-10  "Hell's  Angels"   22,000 

Low  5-28-32  "Strange  Case  of  Clara  } 

Deane"  and  "Night  Court"    (  6,000 

High   1-30-32   "Emma"   13,000 

Low  9-12  "American  Tragedy"   6,000 

High  2-14   "Cimarron"   18  000 

Low  2-13-32  "Murders  in  the  Rue  Morgue." 

5,500 

High  8-29  "Sporting  Blood"  and  ( 

"Murder  by  the  Clock"   )      ..  15,000 

Low  2-13-32  "Hatchet  Man"   ) 

and  "No  One  Man"    (    . .  9,000 

High  5-7-32  "Grand  Hotel"   11,000 

Low  3-28  "Gentleman's  Fate"  } 

and  "Boudoir  Diplomat"    (  1.500 


High  7-31   "Trader  Horn"   36,000 

Low   10-31   "Yellow   Ticket"   9,000 

High  4-30-32  "Careless   Lady"   22,400 

Low  2-6-32  "Ladies  of  the  Big  House".  7,000 

High  2-7  "Little  Caesar"   30,000 

Low  11-7  "Honor  of  the  Family"   7,000 


¥J\lil)) 


Mom  Classic 


I  mm 


Mill; 


ions  o 


f 


The  anticipation  of  seeing 
the  pictures  which  Uni- 
versal is  advertising  in  the 
best  magazines  has  all  fan- 
dom  agog.  Every  exhibitor 
with  a  grain  of  advertis- 
ing instinct  will  cash  in  on 
this  ready-made  demand. 


STJ 


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Fans  are  Licking  Their  Chops 


42 


MOTION    PICTURE  HERALD 


June    II,  1932 


[THEATRE  RECEIPTS —  CONT'D] 


Theatres 


Current  Week 


Previous  Week 


Picture 


Gross 


Picture 


Gross 


Houston 

Kirby    . . 


1,654      25c -50c 


Loew's  State  . 
Metropolitan  . . 
RKO  Majestic 


2,700 
2,512 
2,250 


Indianapolis 

Apollo    1.100 

Circle    2,600 

Indiana    3,300 

Lyric    2,000 

Palace    2,800 

Kansas  City 

Liberty    1,000 

Mainstreet    3,049 

Midland    4,000 

Newman    2,000 

Pantages    2,200 

Uptown    2,200 

Los  Angeles 

Loew's  State  ...  2,416 

Orpheum   2,750 

Paramount    3,596 

RKO    2,700 

W.  B.  Downtown  2,400 

W.  B.  Western  2,400 


25c -50c 
25c- 50c 
25c-50c 


25c- 50c 
25c-50c 
25c -50c 
25c -50c 
25c -50c 


15c -25c 
35c -50c 
25c-50c 
35c-50c 

20c -30c 


25c -40c 


35c-65c 
35c-65c 
35c-65c 
25c -50c 
25c -50c 
3 5c -50c 


Milwaukee 

Garden    1,150  25c-50c 

Palace    2,587  25c-60c 

Riverside    2,180  25c-50c 

Strand    1,406  50c-$1.50 

Warner    2,500  25c-60c 

Wisconsin    3,275  25c -65c 

Minneapolis 

Lyric    1,238  20c-40c 

Minnesota    4,000  35c-75c 

RKO    Orpheum.  2,900  25c-50c 

Shubert    1,600  25c-35c 

State    2,300  25c-50c 

Montreal 

Capitol    2,547  26c -60c 

His  Majesty's  .  1,900  50c-$1.50 

Imperial    1.914  15c-40c 

Loew's    3,115  30c-75c 

Palace    2,600  30c-99c 

Princess    2,272  25c-65c 

Strand                      750  15c-50c 


"Society    Girl"   (Fox)   3,300 

"As  You  Desire  Me"  (MGM)   7,000 

"Man  About  Town"  (Fox)   6,000 

"Radio    Patrol"    (U.)    3.500 

"Man  About  Town"  (Fox)   4,000 

"Strange  Case  of  Clara  Deane"..  7,000 
(Para.) 

"Forgotten  Commandments"  (Para.)  17,000 
(25c-65c) 

"Cohens  and  Kellys  in  Hollywood"  7,500 
(U.) 

"As  You  Desire  Me"  (MGM)   11,000 

"The   Mouthpiece"    (W.    B.)   3,000 

"Office    Girl"    (Radio)   19,000 

(7   days   and   Sat.  late  show) 

"As  You  Desire  Me"  (MGM)....  16,000 
(7   days   and   Sat.  late  show) 

"Street  of  Women"  (W-.  B.)   6.500 

(7  days  and  Sat.  midnite  show) 

"Age  for  Love"  (U.  A.)    1,930 

"While  Paris  Sleeps"   (Fox)   3,500 


"When  A  Feller  Needs  A  Friend"  30,500 
(MGM) 

"But  the  Flesh  is  Weak"  (MGM)  20,000 

"Strange  Case  of  Clara  Deane"..  16,000 
(Para.) 

"Are  You  Listening?"   (MGM)...  19,000 

"The  Rich  Are  Always  With  Us"  12,300 
(F.  N.) 

"Strange   Love  of   Molly   Lovain"  4,800 
(F.  N.) 


•Scarface"    (U.   A.)    8,200 

(F.  N.) 

'The  Doomed  Battalion"   (U.)....  6,500 

'Misleading    Lady"    (Para.)   7,800 

'Night  World"  (U.)    4.500 

(25c-50c) 

'The   Tenderfoot"    (F.   N.)   9,800 

"As  You  Desire  Me"  (MGM)....  15,000 

'Woman  in  Room  13"  (Fox)   2.000 

'Sinners  in  the  Sun"  (Para.)   20,000 

'Man  Wanted"   (W.   B.)   12.700 

'The  Five   Year  Plan"    (Amkino)  2,000 

'But  the  Flesh  is  Weak"  (MGM)  7,500 


'But  the  Flesh  is  Weak"  (MGM)  11,500 
and  "Impatient  Maiden"  (U.) 

•Grand  Hotel"  (MGM)   13,500 

(2nd  week) 

'Les  As  Du  Turf"  and  "Blanc...  3,500 
Comme    Beige"  (French) 

'World  and  the  Flesh"   (Para.)..  14,000 

"Letty    Lynton"    (MGM)   15,000 

"Carnival"    (British)    and   S.00O 

"On  Approval"  (British) 

"Forbidden"   (Col.)   and    3,600 

"Big  Timer"  (Col.) 


"Strange  Case  of  Clara  Deane"..  3,000 
(Para.) 

"When  A  Feller  Needs  A  Friend"  5,500 
(MGM) 

"Rich  Are  Always  With  Us"....  6,000 
(F.  N.) 

"Night   World"  (U.)   3,000 

"The    Mouthpiece"    (W.    B.)   3,250 

"Attorney  for  the  Defense"  (Col.)  4,500 

"Rich  Are  Always  With  Us"   8,500 

(F.  N.) 

"Scandal   for   Sale"    (U.)   8,500 

"Huddle"    (MGM)    7,500 

"Sky    Bride"    (Para.)   3,750 

(7  days  and  Sat.  midnite  show) 

"Woman  in  Room  13"  (Fox)   13,500 

(7  days  and  Sat.  late  show) 

"Scarface"    (U.   A.)   15.000 

(7  days  and  Sat.  midnite  show) 

"Sinners  in  the  Sun"  (Para.)   7,000 

(7  days  and  Sat.  midnite  show) 

"Racing  Youth"   (U.)  and   1,800 

"A  House   Divided"  (U.) 
(5  days) 

"Today"    (State  Rights)   and   70P 

"The  Gay  Buckaroo"  (Allied) 
(2  days) 

"Man   Wanted"   (W.   B.)   3.000 

"Letty  Lynton"   (MGM)   34,900 

"State's    Attorney"    (Radio)   10,400 

"Sky  Bride"   (Para.)   17,500 

"Scandal  for  Sale"   (U.)   12,800 

"The  Crowd  Roars"  (W.  B.)   11,400 

"Rich  Are  Always  With  LTs" . . . .  7.400 
(F.  N.) 

"Sky  Devils"   (U.  A.)   8,000 

(10  davs) 

"But  the  Flesh  is  Weak"  (MGM)  7,000 

"Explorers  of  the  World"  (Raspin)  8,200 

"Grand    Hotel"    (MGM)    6,800 

(2nd  week) 

"Two  Seconds"    (W.   B.)   7,800 

"Sinners  in   the   Sun"   (Para.)....  13,000 

"Young   America"    (Fox)   2,000 

"Night   Court"    (MGM)   15,000 

"State's    Attorney"    (Radio)   12,500 

"Trotte    Teodor"    (Special)   1,500 

"Trial  of  Vivienne  Ware"  (Fox)..  8,000 


"Trial  of  Vivienne  Ware"  (Fox)  10,500 
and  "Sky  Bride"  (Para.) 

'Grand  Hotel"  (MGM)   15,500 

(6   days-lst  week) 

"La  Couturiere  de  Luneville"  and  4,500 
"Nuits  de  Venise"  (French) 

'Behind   the   Mask"   (Col.)    12,500 

"Sunshine    Susie"    (British)   11,000 

"Symphony  of  Six  Million"  (Radio)  7,000 
and  "Racing  Youth"  (U.) 
(2nd  week) 

"Alias  the  Doctor"  (F.  N.)  and..  3,500 
"The  Crowd  Roars"  (W.  B.) 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 


High  5-7-32  "Grand  Hotel"   15,000 

Low  5-28-32  "Strange  Case  of  Clara  Deane" 

3  000 

High  5-2  "Trader  Horn"   18',000 

Low  6-27  "Five  and  Ten"   5,000 

High   5-14-32  "Scarface"   14,000 

Low  6-4-32  "Man  About  Town"   6,000 

High  2-14  "Cimarron"   18,000 

Low  1-16-32  "Girl  of  the  Rio"   2,000 

High  6-13  "Daddy  Long  Legs"   10,000 

Low  5-28-32  "The  Mouthpiece"   3,250 

High  2-14  "Cimarron"   13,000 

Low  8-22  "Traveling  Husbands"   4,000 

High  1-17  "Her  Man"   25,000 

Low  5-14-32  "World  and  the  Flesh"....  8,000 

High  1-10  "Under  Suspicion"   13,000 

Low  9-12  "East  of  Borneo"   5,750 

High  5-2  "Trader  Horn"   22,000 

Low  4-16-32  "Are  You  Listening?"   6,500 

High  1-9-32  "Peach  O'  Reno"   25,500 

Low  4-23-32  "Scandal  for  Sale"   12,000 

High   1-23-32  "Hell  Divers"   30,400 

Low  5-9  "Quick  Millions"   7,500 

High  2-27-32  "Shanghai  Express"   25,000 

Low  6-4-32  "Street   of  Women"   6,500 

High  1-10  "Girl  of  Golden  West"   8,000 

Low  5-21-32    "Lena  Rivers"   2,000 

High   10-25  "Susan   Lenox"   39,000 

Low  3-5-32  "The  Silent  Witness"   6,963 

High   1-9-32   "Frankenstein"   34,000 

Low  12-26  "Heaven  on  Earth"   6,500 

High  10-31  "Beloved  Bachelor"   41,000 

Low  2-6-32  "Tomorrow  and  Tomorrow"  7,500 

High  1-9-32  "Men  of  Chance"   22,100 

Low  2-6-32  "The  Secret  Witness"   7,000 

High  2-7   "Little   Caesar"   27,000 

Low  4-23-32  "Destry   Rides   Again"....  6,200 

High   5-30   "Kiki"   4,000 

Low  1-24  "Men  on  Call"   1,200 

High  6-27  "Daddy   Long   Legs"   32,000 

Low  5-28-32  "Night  Court"   15,000 

High   12-14  "Cimarron"   30,000 

Low  3-26-32  "Prestige"    12,000 

High  1-2-32  "Sooky"   10,000 

Low  14-18  "Body  and  Soul"   6,000 

High  1-10  "Just  Imagine"   18,000 

Low  12-25  "The  Guardsman"  ( 

and  "The  Tip-Off"   J    8,000 

High  1-17  "Office  Wife"   10,000 

Low  12-26  "Mad  Parade"  and  ) 

"Reckless  Living"    (    2,800 

High  4-2-32  "Fireman,  Save  My  Child"  16,500 

Low  7-18  "Stepping  Out"   9,000 

High  4-2-32  "One  Hour  With  You"....  19,500 

Low  12-26  "The  Yellow  Ticket"   10,500 

High  4-1  "City  Lights"   22,500 

Low  7-18  "Colonel's  Lady"   7,200 

High  2-14  "London  Calling"  ) 

and  "Sisters"    j    5,200 

Low  6-27  "East  Lynne"  and  ) 

"Can  Love  Decide?"   J    3,000 


The  best  that's  in  you  will 
come  to  the  top  when  you  see 

Tf\AA  RDA\A/M  ~£  d  II  \/CD 

I  v/IVI  dKUWIM  or  LULYeK 


You  think  you're  pretty  hard  boiled.. 
Wait  till  you  see  Tom  Brown  of  Culver. 


// 


You  think  you're  proof  against  emotion. 
Wait  till  you  see  Tom  Brown  of  Culver. 

You  think  the  world  has  gone  to  hell. 
Wait  till  you  see'  Tom  Brown  of  Culver/' 


Vou  think  the  folks  are  tired  of  the  movies. 
VC^iit  till  you  see  Tom  Brown  of  Culver/' 


^ a^¥?M iii tK  r^'wiii 

With  TOM  BROWN,  SUM  SUMMER- 
VILLE,  RICHARD  CROMWELL,  H.  B. 
WARNER,  Andy  Devine,  Russell  Hopton, 
Ben  Alexander,  Sidney  Toler,  Wiflard 
Robertson.  Story  by  George  Greene  and 
Dale  Van  Every.  Produced  by  Carl 
Laemmle,  Jr.  Directed  by  William  Wyler. 
Presented  by  Carl  Laemmle. 


STEP  OUT  WITH  UNIVERSAL 

—or  you'll  trail  behind  the  parade! 


44 


MOTION    PICTURE  HERALD 


June    II,  1932 


[THEATRE  RECEIPTS —  CONT'D] 


Theatres 


Current  Week 


Previous  Week 


Picture 


Gross 


Picture 


Gross 


New  York 

Astor    1.120  50c-$2.00 

Cameo    549  25c -75c 

Capitol    4,700  35c-$1.50 

Embassy    598  25c 

Gaiety    850  25c-75c 

Mayfair    2,300  35c-85c 

Paramount    ....  3,700  40c-$1.00 

Rialto    1,949  40c-$1.00 

Rivoli    2,103  40c-$1.00 

Roxy    6,200  35c -$1.50 

Strand    3,000  35c-85c 

Winter    Garden.  1,493  35c-$1.00 

Oklahoma  City 

Capitol    1,200  10c-50c 

Criterion    1,700  10c-50c 

Liberty    1,500  10c-35c 

Mid-West    1,500  10c-50c 

Omaha 

Orpheum    3,000  25c-50c 

Paramount    2,900  25c-60c 

State    1,200  15c-35c 

World    2,500  25c-40c 

Ottawa 

Avalon    990  10c-35c 

Capitol    2,592  15c-60c 

Centre    1,142  15c-60c 

Imperial    1,091  10c-50c 

Regent    1,225  15c-60c 

Rideau    932  10c-35c 


"Grand  Hotel"   (MGM)   20,224 

(7th  week) 

"Alone"    (Amkino)    4,000 

"Night  Court"  (MGM)   48,602 

All    Newsreel    6,493 

"Escapade"    (First    Division)   5,200 

"Night  World"   (U.)    11,500 

"Attorney  for  the  Defense"  (Col.)  49.800 

"Scarface"    (U.    A.)   38.000 

(2nd  week) 

"Congress  Dances"  (U.  A.)   9,000 

(3rd  week) 

"Man    About    Town"    (Fox)   40,000 

"Street   of    Women"    (W.    B.)....  16.481 

"Two  Seconds"  (F.  N.)   21,242 

(2nd  week) 


"Forgotten  Commandments"  (Para.)  3,200 

"Huddle"  (MGM)   6,000 

"Steady    Company"    (U.)   1,100 

(3  days) 

"High    Speed"    (Col.)    800 

(4  days) 

"Attorney  for  the  Defense"  (Col.)  5,500 


"State's    Attorney"    (Radio)   9,000 

"As  You  Desire  Me"  (MGM)   8.000 

"Are  You  Listening?"  (MGM)....  1.500 
and  "The  Struggle"  (U.  A.) 

"Sky  Bride"  (U.  A.)  and;   6.000 

"Woman  in  Room  13"  (Fox> 

"Hotel   Continental"   (Tiff.)    1.000 

(3  days) 

"It's  Tough  to  be  Famous"  (F.N.)  1,100 
and    "Cohens   and    Kellys  in 
Hollywood"  (U.) 
(3  days) 

"Attorney  for  the  Defense"  (Col.)  7,000 
(6  days) 

"Arrowsmith"    (U.    A.)   4,600 

(6  days) 

"Grand   Hotel"    (MGM)    5,000 

(50c-$1.50-6  days) 

"Sky    Bride"    (Para.)    2,200 

(3  days) 

"Trial  of  Vivienne  Ware"  (Fox)..  2,000 
(3  days) 

"Pollv  of  the  Circus"  (MGM)  and  1,700 
"Song  of  the  Flame"  (W.  B.) 
(3  days) 

"Arsene  Lupin"  (MGM)  and   1,500 

"Politics"  (MGM) 
(3  days) 


"Grand   Hotel"   (MGM)    23,140 

(6th  week) 

"Siberian    Patrol"    (Amkino)   4,00C 

(2nd  week) 

"When  A  Feller  Needs  A  Friend"  43,614 

(MGM)    (6   days-2nd  week) 

All   Newsreel    5,785 

"Symphony  of  Six  Million"  (Radio)  15,000 

"Reserved  for  Ladies"  (Para.)   48,300 

"Scarface"    (U.    A.)   57,200 

(1st  week) 

"Congress  Dances"  (U.  A.)...   10,400 

(2nd  week) 

"Woman  in   Room   13"    (Fox)   32.000 

"The  Tenderfoot"   (F.   N.)   16,133 

"Two   Seconds"    (F.    N.)   30,500 

(1st  week) 


"Sinners   in   the   Sun"   (Para.)   4,500 

"Sky  Bride"  (Para.)   6,000 

"The   Big  Timer"   (Col.)   650 

(3  days) 

"The   Monster   Walks"    (Mayfair)  800 
(4  days) 

"Two  Seconds"  (F.  N.)   4,000 

"Lena    Rivers"    (Tiff.)   10,000 

"Night   Court"   (MGM)   6,000 

"World  and  the  Flesh"  (Para.)  and  2,000 
"Cock  of  the  Air"  (U.  A.) 

"This  is  the  Night"  (Para.)  and  5,750 
"The  Famous  Ferguson  Case"  (W.B.) 


'Prestige"  (Pathe)  and  "Gold...  1,100 
Diggers  of  Broadway"    (W.  B.- 

revival)   (3  days) 
'Arsene    Lupin"    (MGM)   950 

(3  days) 

'Amateur  Daddy"   (Fox)   8,000 

(6  days) 

'Fanny   Foley   Herself"    (Radio).:  4,700 
and   "Men   of  Chance"  (Radio) 
(6  days) 

'High    Speed"    (Col.)   1,500 

(3  days) 

'Man  They  Could  Not  Arrest"..  1,100 

(British)   (3  days) 
"Carnival"    (British)    2,300 

(4  days) 

'Sunshine    Susie"    (British)   1,300 

(2  days) 

"Their  Own  Desire"  (MGM)  and  1,700 
'The  Man  Who  Played  God"  (W.  B.) 
(3  days) 

"Beast  of  the  City"  (MGM)  and  1,600 
"Beauty  and  the  Boss"  (W.  B.) 
(3  days) 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 


High   1-2-32   "Hell  Divers"   24,216 

Low  11-14  "The  Champ"   18,759 

High  1-9-32  "Mata  Hari"   110,466 

Low   12-19  "Flying  High"   48,728 

High  1-3  Newsreels    9,727 

Low  5-28-32  Newsreels    5,785 

High   12-12   "Frankenstein"   53,800 

Low  4-30-32  "Cohens  and  Kellvs  in 

Hollywood"   7,600 

High  2-7  "Finn  and  Hattie"   85.900 

Low  12-26  "Heaven  on  Earth"   35,700 

High  2-27-32  "Shanghai  Express"   64,600 

Low  6-27  "Dracula"  and  ) 

"Hell's  Angels"     f    4,500 

High  1-9-32  "Dr.  Jekyll  and  Mr.  Hyde"  67,100 

Low   12-19  "The  Struggle"   14,100 

High  1-2-32  "Delicious"    133,000 

Low  3-5-32  "Cheaters  at   Play"   30,000 

High  1-17  "Little  Caesar"    74,821 

Low  4-2-32  "The  Missing  Rembrandt"..  8,012 

High  9-19  "Five  Star  Final"    59,782 

Low  6-6  "Maltese  Falcon"    16,692 

High  2-7  "Illicit"    11,000 

Low  6-4-32  "Forgotten  Commandments"  3,200 

High  2-21  "Cimarron"    15,500 

Low   12-5   "Consolation   Marriage"   4,400 

High  1-24  "Under  Suspicion"    7,200 

Low  6-20  "Big  Fight"  and  ) 

"Drums  of  Jeopardy"   )    900 

High  9-19  "Young  as  You  Feel"    11,000 

Low  4-30-32  "Scandal  for  Sale"   3,700 

High  2-14  "Cimarron"    25,550 

Low  6-4-32  "State's  Attorney"    9,000 

High  3-19-32  "Broken  Lullaby"    16,250 

Low  5-21-32  "Wet  Parade"  and  1 

"It's  Tough  to  Be  Famous"  J    4,000 

High  3-14  "Trader  Horn"    10,000 

Low  5-21-32  "She  Wanted  A  Millionaire"  ) 

and  "Cheaters  at  Play"  )  1,300 

High  4-11  "Men  Call  It  Love"    16,000 

Low  11-28  "The  Cisco  Kid"    4,500 


High  1-2-32  "Sidewalks  of  New  York"  "1 

and  "Viennese  Nights"  and    [  3,700 
"Alexander  Hamilton" 
Low  6-27  "My  Past"  and  ) 

"Fifty  Million  Frenchmen"   j     ..  1,900 

High  5-16  "Devil  to  Pay"    6,300 

Low  1-3  "Sunny"    2,900 

High  5-9  "Trader  Horn"    7,000 

Low  3-26-32  "The  Expert"  and  ] 

"Working  Girls"  )    2,200 

High  1-23-32  "Suicide  Fleet"  and  ) 

"Dance  Team"         |    ...  6,200 
Low  5-28-32  "Carnival"  and  ) 

"Sunshine  Susie"       )    3,600 


Philadelphia 

Arcadia    600  50c 

Chestnut    1.300  50c-$1.50 

Earle    2,000  25c-65c 

Fox    3,000  35c-75c 

Karlton    1,000  40c -50c 

Mastbaum    4,800  35c-75c 

Stanley    3,700  35c-75c 

Stanton    1,700  25c-65c 


'But  the  Flesh  is  Weak"  (MGM)  2,700 
(6  days) 

'Grand  Hotel"  (MGM)   13,000 

(6  days-6th  week) 

'Young  Bride"  (Pathe)   13,000 

(6  davs) 

"Society    Girl"    (Fox)   19,000 

(6  days) 

"The   Tenderfoot"    (W.B.)   3,800 

(6  days) 

"Huddle"    (MGM)   35,000 

(6  days) 

"Letty   Lynton"    (MGM)   11,000 

(6  days-2nd  week) 

"Night   Court"    (MGM)   8,000 

(6  days-2nd  week) 


"Misleading  Lady"   (Para.)   2,200 

(6  days) 

"Grand    Hotel"    (MGM)   15,000 

(6  days-5th  week) 

"Two   Seconds"    (W.    B.)   15,000 

(6  days) 

"Man   About   Town"    (Fox)   20,000 

(6  days) 

"When  A  Feller  Needs  A  Friend"  4,500 

(MGM)  (6  days) 

"The  Tenderfoot"  (F.  N.)    36,500 

(6  davs) 

"Letty    Lynton"    (MGM)   18,000 

(6  days-lst  week) 

"Night  Court"  (MGM)   9,000 

(6  days-lst  week) 


High  12-17  "The  Guardsman"   6,500 

Low  4-30-32  "Beast  of  the  City"    1,900 

High  1-2-32  "Makers  of  Men"    27,000 

Low  6-4-32  "Young  Bride"   13,000 

High  2-7  "Man  Who  Came  Back"  ....  40,000 

Low  3-26-32  "Shop  Angel"    17,000 

High  5-2  "City  Lights"    8,000 

Low   3-21    "Resurrection"    3,000 

High  1-2-32  "Her  Majesty,  Love"    65,000 

Low  10-24  "24  Hours"    28,000 

High  12-19  "Frankenstein"    31,000 

Low  7-25  "Rebound"    8,000 

High  3-21   "Last  Parade"    16,500 

Low  2-27-32  "Men  In  Her  Life"   7,000 


I T  WILL  PAY  YOU 

q€u  sec  the 
Wcrld  Wi  Je  Announcement 


The  public  will  knew  this  trade-mark 
as  a  guarantee  ef  entertainment". 

Shewmen  will  knew  it  as  a  guarantee 
of  profits. 

WORLD  WIDE  PICTURES, //z* 


E.W.  HAMMONS 

Chairman ,  Executive  Committee 


JOE  BRANDT 

President 


JOE  GOLDBERG 

General  Sales  .Manager 


46 


MOTION    PICTURE  HERALD 


June     II,  1932 


[THEATRE  RECEIPTS  — CONT'D  1 


Theatres 

Portland,  Ore. 


Current  Week 


Previous  Week 


Fox  Paramount. 

3,068 

25c 

60c 

Hamrick's  Music 

1,800 

15c 

■25c 

Box 

2,040 

25c 

35c 

Rialto   

1,400 

15c 

■25c 

RKO  Orpheum. 

1,700 

25c 

■50c 

United  Artists. 

Providence 


945 


25c-35c 


Fays   

1,600 

15c 

50c 

Loew's  State  . 

.  3,800 

15c 

50c 

2,400 

15c 

50c 

Paramount 

.  2.300 

15c 

50c 

RKO  Albee  ... 

.  2,300 

15c 

50c 

RKO  Victory  . 

.  1,600 

10c 

35c 

St.  Paul 

Paramount  .... 

Riviera   

RKO  Orpheum. 
Tower   

San  Francisco 

California   

El  Capitan   

Filmart  Foreign 
Talkies 


Fox   

Golden  Gate   . . . 

Orpheum   

Paramount  .... 
United  Artists. 

Warfield   

Warners   


2,300 

25c -50c 

1,300 

25c -50c 

2.600 

25c-SOc 

1,000 

15c-25c 

2,315 

50c-$1.50 

3,100 

25c -60c 

1,400 

3 5c -50c 

4,600 

35c-90c 

2,800 

25c-60c 

3,000 

25c-50c 

2,670 

25c-60c 

1,200 

25c-60c 

2,700 

35c -60c 

1,385 

35c-50c 

Seattle 


Blue  Mouse   

950 

15c-25c 

Fifth  Avenue... 

2,750 

25c -75c 

2,450 

7Sc-$1.50 

Liberty   

2,000 

10c-25c 

950 

25c-75c 

RKO'  Orpheum.. 

2,650 

25c -75c 

Toronto 

Imperial    3,444 

Loew's    2,088 

Shea's    2,600 


15c-80c 
15c-75c 
15c-75c 
15c-60c 


Tivoli    1,600 

Uptown    3,000  15c-65c 

Washington 


1,232 

50c-$1.50 

2,323 

25c-60c 

3,434 

25c-60c 

Metropolitan 

1,833 

25c- 60c 

Loew's  Palace.. 

2,363 

35c -50c 

RKO  Keith's... 

1,832 

25c-60c 

Picture 


Gross 


"Letty   Lynton"   (MGM)    13,200 

"Heart  of  New  York"  (W.   B.)..  3,000 

"Two  Seconds"  (W.  B.)   5,000 

"The  Wiser  Sex"   (Para.)   4,200 

"Roadhouse   Murder"   (Radio)   3,500 

(3  days) 

"Radio   Patrol"    (U.)   5,300 

(4  days) 

"When  A  Feller  Needs  A  Friend"  2,500 
(MGM) 


'Midnight    Patrol"    (Monogram)..  8,000 

'But  the  Flesh  is  Weak"  (MGM)  8,500 

'The  Rich.  Are  Always  With  Us"  9,000 
(F.  N.) 

'Strange   Case  of  Clara  Deane"  5,500 
(Para.) 

'Radio  Patrol"    (U.)    9,200 

"Love  Bound"  (Peerless)  and....  2,800 
"Border  Devils"  (Artclass) 

"Night   Court"   (MGM)   7,000 

"Trial  of  Vivienne   Ware"    (Fox)  5,500 

"Man   Wanted"   (W.   B.)   12,000 

"Young   America"    (Fox)   1,500 

"Grand  Hotel"   (MGM)   18,000 

(3rd  week) 

"Amateur  Daddy"   (Fox)   12.500 

"The  Opera  Ball"   (German)   2,800 

"Night  Court"   (MGM)   35,000 

"No  Greater  Love"    (Col.)   13,000 

(25c -50c) 

"Radio  Patrol"   (U.)   13,000 

"This  is  the  Night"   (Para.)   15,000 

"Scarface"    (U.A.)   7,900 

(5th  week) 

"Sinners  in  the  Sun"   (Para.)....  21,000 

"Famous   Ferguson  Case"   (W.B.)  6,500 
(5  days) 


"Street   of    Women"    (W.B.)   3,000 

"Huddle"    (MGM)    11,500 

"Grand  Hotel"  (MGM)   5,000 

(2nd  week) 

"The    County    Fair"    .Monogram)  4,000 

"The   Mouthpiece"    (W.B.)   5.500 

"Night    World"    (U.)   4,000 

(25c-50c-3  days) 

"Roadhouse    Murder"    (Radio)   3,750 

(25c-50c-4  days) 

"Rich  Are  Always  With  Us"  (F.N.)  24,000 
(6  days) 

"The   Wet   Parade"   (MGM)   9,500 

(6  days) 

"Man    Wanted"    (W.B.)   11,000 

(6  days) 

"Lena  Rivets"   (Tiff.)   and  "King 

of  Jazz"    (U.)   8,500 

(6  days) 

"Sunshine   Susie"   (British)   9,500 

(6  days-5th  week) 

'Grand   Hotel"    (MGM)    9,500 

(3rd  week) 

"The  Tenderfoot"  (F.   N.)   16,400 

"Society    Girl"    (Fox)   19,000 

;'So  Big"  (W.  B.)   6,000 

'As  You  Desire  Me"  (MGM)....  12.000 

'Radio  Patrol"   (U.)    and   6.000 

'Five   Year   Plan"  (Amkino) 


Picture 


Gross 


"Are   You    Listening?"    (MGM)..  12,000 

"Destry  Rides  Again"  (U.)    4,300 

"It's  Tough  to  be  Famous"  (F.N.)  4,800 

"Cheaters   at   Play"    (Fox)   3,000 

"Night  World"  (U.)    13,000 

"Night  Court"   (MGM)   4,000 

"Trial  of  Vivienne   Ware"    (Fox.)  7,200 

"When  A  Feller  Needs  A  Friend"  11,500 
(MGM) 

"Man  About  Town"  (Fox)  and..  8,000 
"Woman  in   Room  13"  (Fox) 


'Reserved  for  Ladies"  (Para.). 


'Mein  Leopold"  (German) 


9,000 


"No  Greater  Love"   (Col.)   9,000 

"Escapade"  (First  Div.)  and   2,000 

"Sea    Ghost"  (Peerless) 


"So  Big"  (W.  B.)    7,500 

"Amateur    Daddy"    (Fox)   5,000 

"State's   Attorney"    (Radio)   12,000 

"Play  Girl"   (W.  B.)   1,500 


'Grand    Hotel"    (MGM)   28,500 

(2nd  week) 
'Disorderly    Conduct"    (Fox)   13,000 


1,850 


"Huddle"    (MGM)   33,000 

"Young  Bride"   (Pathe)    11,000 

"State's   Attorney"    (Radio)   8,500 

"Rich  Are  Always  With  Us"....  12,000 
(F.  N.) 

'Scarface"  (U.  A.)    7,900 

(4th  week) 

'Strange  Love  of  Molly  Louvain"  16,000 

(F.  N.) 

'Two   Seconds"    (W.   B.)   11,500 


"Strange  Love  of  Molly  Louvain"  3,000 
(F.  N.) 

"Sinners  in  the  Sun"   (Para.)   15,000 

"Grand  Hotel"  (MGM)   10,000 

(1st  week) 

"Strangers  of  the  Evening"  (Tiff.)  4,500 

"Rich  Are  Always  With  Us"....  6,000 
(F.  N.) 

"State's   Attorney"    (Radio)   12,500 


'Lady  Panniford's  Folly"  (British)  16,000 
(6  days) 

'When  A  Feller  Needs  A  Friend"  10,000 

(MGM)  (6  davs) 

'Final  Edition"  (Col.)    11,500 

(6  days) 

"Trial  of  Vivienne  Ware"  (Fox)  9,000 
and   "Misleading   Lady"  (Para.) 
(6  days) 

'Sunshine   Susie"   (British)   12,000 

(6  days-4th  week) 


"Grand  Hotel"  (MGM)   12,000 

(2nd  week) 

"It's  Tough  to  be  Famous"  (F.N.)  14,500 

'Man  About  Town"  (Fox)   23,000 

"Blonde  Captive"   (Col.)   9,500 

"Huddle"    (MGM)   12,000 

"Roadhouse  Murder"  (Radio)  and  6,000 
"Cain"  (Principal) 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 


High    1-3  "Paid"  

Low  5-23  "Young  Sinners" 


26,000 
11,000 


High  3-21  "Trader  Horn"    12,000 

Low  5-21-32  "Sky  Bride"    2,400 

High  2-14  "Cimarron"    20,000 

Low  5-23  "Iron  Man"    8,500 


High  1-10  "Hell's  Angels"    12,500 

Low  6-4-32  "When  A  Feller  Needs  A 

Friend"    2,500 


High  2-7  "Inspiration"  

Low  6-4-32  "But  the  Flesh  Is  Weak".. 

High  1-30-32  "Union  Depot"   

Low  12-26  "Her  Majesty,  Love"  and  1 
"Under  Eighteen"  ) 

High  3-14  "Unfaithful"   

Low  8-8  "Secret  Call"   

High  3-19-32  "Behind  the  Mask"   

Low  7-4  "Sweepstakes"   . . 

High  2-14  "Last  Parade"   

Low  11-21  "Way  Back  Home"   


High  8-22  "Smiling  Lieutenant" 

Low  6-4-32  "Night  Court"  

High  5-21-32  "Grand  Hotel"  ... 

Low  1-17  "Just  Imagine"   

High  2-14  "Cimarron"   

Low  1-30-32  "Forbidden"   

High  10-3  "Penrod  and  Sam"  . 
Low  1-24  "Along  Came  Youth" 


25,500 
8,500 
11.200 

.  .5,100 
14,000 

4,500 
15,800 

3,200 
11,000 

1,500 


12,000 
7,000 

15,000 
1,500 

28.000 

10,000 
4,000 
1,000 


High  8-15  "Daddy  Long  Legs"  . 
Low  5-14-32  "Beast  of  the  City' 


16,750 
12,000 


High  1-3  "Lightning"   

Low  2-20-32  "The  Guardsman" 
High  7-11  "Lawless  Woman"  . 
Low  7-4  "Lover  Come  Back" 
High  12-12  "Frankenstein"  ... 
Low  5-14-32  "Night  World"  .. 
High  1-9-32  "The  Champ"  ... 
Low  7-18  "Women  Love  Once" 


70,000 
29,000 
20,000 

9,500 
23,000 

5,000 
35,600 
10,000 


High  3-14  "Parlor,  Bedroom  and  Bath" 

Low  1-30-32  "X  Marks  the  Spot"   

High  3-26-32  "Fireman,  Save  My  Child" 
Low  11-28  "I  Like  Your  Nerve"   


28,000 
15,000 
19,000 
4.000 


High  4-18  "Trader  Horn"   

Low  1-2-32  "The  Boudoir  Diplomat"  ... 


17,000 
7,000 


High  1-10  "The  Lash"   

Low  6-4-32  "The  County  Fair"  

High  2-28  "City  Lights"   

Low  6-4-32  "The  Mouthpiece"  

High  10-31  "Spirit  of  Notre  Dame"   

Low  6-4-32  "Night  World"  and  "Road- 
house Murder"   


High  3-5-32  "Shanghai  Express" 
Low  6-20  "Always  Goodbye"  ... 

High  4-18  "City  Lights"   

Low  6-4-32  "The   Wet  Parade" 

High   11-14  "Skyline"   

Low  6-27  "Painted  Desert"   

High  2-28  "Cimarron"   

Low  11-14  "The  Mad  Genius"  .. 


High  4-25  "Don't  Bet  On  Women"  ... 
Low  10-17  "Ten  Nights  in  a  Barroom' 


11,500 

4,000 
14,000 

5,500 
18,000 

7,750 


25,500 
13,000 
22,000 

9,500 
16,500 
10,000 
19,500 

7,500 

14,000 

8,300 


The  Ten  Biggest  Money 
Making  Stars  of  1931-32 

revealed  by  a  poll  of  the  season's  experiences  of  12,847  exhibitors 

H  Beginning  next  week  Motion  Picture  Herald  will 
present  the  returns  on  a  questionnaire  sent  to  every 
exhibitor  in  America,  asking  each  to  name  the  ten 
players  who  have  done  the  most  for  the  box 
office  in  the  season  of  '31-32. 

The  returns  contain  surprises-and  significant  indi- 
cations that  the  motion  picture  exhibitor  is  some- 
what closer  to  America  than  Hollywood. 

{J  The  vote  now  being  recorded  is  more  than  the 
cold  dollar  vote  of  the  moment,  it  is  an  expression 
from  the  men  who  meet  the  customers  in  the  lobby 

every  evening. 

The  Answers  Begin  Next  Week 

Exclusively  in 

MOTION  PICTURE  HERALD 


48 


MOTION    PICTURE  HERALD 


June     II,  1932 


TECHNOLOGICAL 


The  BLUEBOOK  School 

By  F.  H.  RICHARDSON 


BLUEBOOK  SCHOOL  QUESTION  NO.  131.— (A)  Using  a  curved  mirror  of  full  diameter,  with  light  source 
located  4.5  inches  from  its  reflecting  surface,  illustrate  by  diagram  and/or  description,  the  path  of  a  light  ray 
from  light  source  to  mirror  surface  and  back  past-  light  source  from  (a)  one  inch  from  mirror  center,  and  (b)  ex- 
treme outer  diameter.  [Note:  Think  this  over.  What  I  want  is  exact  information  as  to  your  knowledge  of  the 
action  of  a  mirror  surface.  To  help  you  I  suggest  you  add  a  straight  line  at  both  points  of  incidence  show- 
ing the  plane  of  the  mirror  at  that  point.  This  will  be  quite  a  job  if  you  do  it  right,  so  I  won't  give  you  any- 
thing else  this  week.] 

Answer  to  Question  No.  124 


Bluebook  School  Question  No.  124  was:  "(A) 
Describe  a  simple  vuet  battery  cell.  (B)  IV  hat 
is  the  voltage  of  a  simple  ztrct  battery  cell? 
(C)  How  much  amperage  may  be  obtained 
from  a  simple  wet  battery  cell?  (D)  For  what 
use  were  batteries  primarily  intended?  (E) 
which  is  the  positwe  and  which  the  negative 
of  a  wet  battery  cell?  (F)  What  is  the  com- 
parative area  of  the  copper  and  zinc  plates  of 
a  wet  battery  cell? 

There  was  an  unusually  large  number  of 
answers  to  this  one — well  over  1,000.  For  some 
reason  a  very  large  number  fell  down  pretty  flat 
on  Section  C,  over  400  replies  making  the 
statement  that  the  amperage  possible  to  obtain 
was  "unlimited,"  without  any  qualifying  state- 
ment. Many  more  said,  "As  many  amperes  as 
the  one  volt  will  produce,"  which  is  incorrect, 
though  very  possibly  what  was  meant  was  all 
right.  Be  careful  to  word  your  replies  cor- 
rectly. I  am  not  presumed  to  know  what  you 
mean  unless  you  set  it  forth  clearly  and  un- 
mistakably.   The  following  made  good : 

C.  Rau  and  S.  Evans,  Lester  Borst,  G.  E. 
Doe,  Roy  J.  Arntson,  Stanley  G.  Williams, 
Bill  Doe,  John  Wentworth  and  William  Sell- 
ers, T.  Van  Yaulkenburg,  Frank  Davis,  Nic 
Granby,  Mike  McGuire,  Albert  Jones,  William 
Broadbent,  George  Deckson,  Pat  Davis,  Sey- 
mour Carroll,  M.  D.  Dove,  Dan  Emmerson, 
Frank  F.  Franks,  Peter  Jackson  and  Bob  Dig- 
lah,  Chick  Peters,  D.  L.  Love,  Richard  Single- 
ton, Dave  Goldberg  and  Nate  Granch,  Tom 
Whitnath,  T.  L.  May,  S.  T.  Jones,  Bob  David- 
son, Andy  L.  Patry,  J.  G.  Gates,  T.  R.  Peters, 
Dan  Holler,  John  Ahrenson,  D.  B.  Peters,  Tom 
Rathburn,  Lloyd  James  and  Tom  Davis,  Frank 
Burker,  D.  L.  Sinklow,  P.  D.  Thompson,  D.  H. 
Grant,  Dave  Anderson,  H.  D.  Schofield,  G. 
Tinlin,  Frank  Gregerson  and  Alex  Upton,  John 
Williams,  Dave  Manuels,  Don  Warren,  Sey- 
mour Porter  and  F.  U.  Ruth,  Charles  Tamper, 
R.  J.  Pinker,  Frank  Ferguson,  K.  L.  Knight, 
Dave  Lode,  Tom  Turk  and  Jack  L.  Turk,  P. 
L.  Toeping,  A.  Gibson,  Frank  C.  Hagmyer, 
G.  Farmann,  P.  D.  Thompson  and  John  Gill, 
Dave  Lambert  and  Tom  Davis,  Dave  Bitdoll, 
T.  R.  Peters,  Chas.  Ray  and  Tom  Taylor,  Leo 
Garling,  Jack  Billings,  Alonzo  Zerach,  F.  B. 
Gamble,  Henry  Sicmann,  T.  L.  Hufford,  L.  D. 
Richards,  P.  H.  Bondom,  L.  Caracco,  H.  B. 
Billings,  Richard  Michels,  S.  T.  Jones,  John 
Cermak,  Andrew  Wells,  S.  T.  Jones,  P.  T. 
Garling,  H.  B.  Coates,  Andrew  Breaston,  Aleck 


Geibto,  D.  Andrews,  James  Rathburn,  F.  G. 
Gates  and  Peter  Cranford. 

I  have  selected  the  answer  of  G.  E.  Doe  for 
publication,  not  because  it  is  more  basically 
correct  than  some  of  the  others,  but  for  the 
reason  that  it  is  well  prepared  and  covers  the 
subject  rather  well.    He  says: 

"(A)  A  simple  wet  battery  cell  consists  of 
a  jar  of  suitable  size,  having  a  wide  mouth 
usually.  Ordinarily  this  jar  is  of  glass.  In 
it  are  suspended  two  elements,  one  of  zinc  and 
one  of  copper,  immersed  in  a  saturated  solution 
of  sal-ammoniac  and  water  (the  word  'satu- 
rated' meaning  all  the  chemical  the  water  will 
take  up).  The  copper  and  zinc  are,  of  course, 
insulated  from  each  other,  except  for  the  con- 
tact provided  by  the  electrolyte.  Under  this 
condition,  if  a  conductor  (wire)  joined  to  the 
copper  (positive)  be  touched  to  a  conductor 
joined  to  the  zinc  (the  negative  element),  a  cur- 
rent will  flow,  the  same  being  generated  by 
action  of  the  chemical  (electrolyte)  upon  the 
positive  and  negative  metals. 

"(B)  The  voltage  of  a  simple  wet  battery 
cell  may  range  at  any  point  between  one  and 
two  volts,  dependent  upon  the  state  of  the 
electrolyte  and  the  purity  and  state  of  the 
metals  of  the  positive  and  negative  metals.  The 
voltage  of  a  battery  cell  made  from  impure 
metals  will  be  lower  than  that  of  one  having 
pure  metals.  The  cell  voltage  will  lower  grad- 
ually as  the  metal  elements  degenerate  through 
long  use. 

"(C)  Amperage  depends  upon  the  voltage 
and  resistance  of  the  circuit,  and  also  upon 
the  purity  of  the  elements,  the  age  of  the  bat- 
tery and  the  effectiveness  of  the  electrolyte — 
and  to  some  extent  upon  the  distance  of  posi- 
tive and  negative  elements  from  each  other. 
No  set  answer  can  be  made  unless  all  conditions 
are  known. 

"(D)  Batteries  were  in  use  before  mechani- 
cal generators  (dynamos)  were  invented.  They 
were  used  mostly  for  ringing  bells  and  for  pow- 
er for  telegraph  lines.  I  do  not  believe  they 
were  primarily  designed  for  any  particular 
service  or  use.  They  were  a  discovery,  and 
for  them  uses  were  gradually  found,  just  as  is 
the  case  with  many  other  things  which  were 
discoveries  rather  than  inventions.  Usually  an 
invention  is  something  formed  or  evolved  to 
fill  some  known  need.  A  discovery  is  quite 
different.  It  is  not  based  upon  a  known  need, 
but  rather  upon  man's  desire  for  investigation 


and  to  'find  out  things'  for  himself. 

"(E)  There  has  been  some  dispute  about 
this,  but  I  may  safely  say  that  the  binding 
post  attached  to  the  copper  element  is  positive 
and  the  other  negative. 

"(F)  the  actual  area  or  surface  of  the  cop- 
per and  zinc  elements  should  be  approximately 
equal.  However,  because  of  the  fact  that  the 
electrolyte  attacks  the  zinc  and  eats  it  away, 
there  must  be  many  times  more  bulk  of  zinc 
than  copper.  Just  what  the  best  proportions  of 
bulk  may  be  I  have  been  unable  to  find  out, 
though  I  have  examined  all  four  sets  of  elec- 
trical books  I  own,  including  the  best  of  them 
all,  the  Bluebook — best  for  the  projectionist, 
anyhow." 

Westinghouse  Head  Predicts 
Television  Use  in  Two  Years 

The  general  use  of  television  within  two 
years  was  predicted  by  F.  A.  Merrick,  presi- 
dent of  the  Westinghouse  Electric  &  Manu- 
facturing Company,  in  San  Francisco  on 
a  visit  last  week. 

The  first  stage  of  the  television  of  the 
future  will  be  the  broadcasting  of  moving 
and  sound  pictures  rather  than  of  "action" 
pictures  of  great  events,  Mr.  Merrick  said. 
The  broadcasting  of  events  from  their  scene 
will  come  later.  He  explained  that  the  am- 
plification of  light  is  more  difficult  than  the 
amplification  of  sound  and  consequently  ac- 
tion television  has  not  reached  the  same 
stage  as  film  television. 

New  Radio  System  of  Picture 
Transmission  Called  Success 

Immediate  efforts  will  be  made  to  com- 
mercialize a  new  Swiss  method  of  radio 
transmission  of  black  and  white  pictures  as 
the  result  of  a  successful  test  in  transmitting 
a  letter  from  Switzerland  to  a  ship  in  mid- 
Atlantic,  according  to  The  Christian  Science 
Monitor. 

Adalbert  Guth,  Swiss  inventor  of  the  sys- 
tem, is  in  the  United  States  with  associates 
arranging  business  connections,  planning  a 
deal  with  American  commercial  interests. 


A 

Motor  Generator 


Westinghouse  Motors, 
Control  and  Cog-Belts 
assure  "jour-star" 
performance  of 
pumps,  ventilating 
Jans  and  blowers. 


Use  Westinghouse 
Floodlights.  Attract 
the  crou  d  with  a  spec- 
tacular night  display. 


Westinghouse  Motor 
driving  large  com- 
pressor in  a  theatre 
cooling  plant. 


that  rates  it  *  "k*k 

IT  takes  a  mighty  good  motion  picture  to  win  a  "four- 
star"  rating  .  .  .  and  a  mighty  good  projection  motor 
generator  to  provide  a  never-failing  supply  of  electric 
current,  show  after  show,  season  after  season. 

Westinghouse  motor  generator  sets  have  won  the  full 
approval  of  projectionists  because  they  afford  these 
advantages: 

Stabilized  Arc — Assured  by  their  conservative  capacity 
rating.  Change-over  can  be  made  without  a  flicker. 

Trouble-free  Performance — Exclusive  Sealed  Sleeve 
bearings  require  oil  changing  only  once  or  twice  a  year. 

Quiet  Operation — Die-cast,  flawless  rotors;  rigid  steel 
frames;  and  all-welded  bed-plates  minimize  vibration. 
Simplified  Maintenance — Brush  renewals  are  simple  be- 
cause the  brush  holders  are  individually  removable. 
Long-lived  Construction — With  such  exclusive  Westing- 
house features  as  non-deteriorating  insulation,  directed 
ventilation,  and  sturdy  construction. 

Westinghouse  M-G.  sets  are  supplied  complete  with 
all  necessary  accessories,  including  Linestarters,  control 
panels,  and  ballast  rheostats. 


Westinghouse 

T  79251  /l 


Quality  workmanship  guarantees  every  Westinghouse  product 


DISTRIBUTED  BY  NATIONAL  THEATRE  SUPPLY  COMPANY 


50 


MOTION    PICTURE  HERALD 


June     II,  1932 


  — -  Fox  Midwest  in 

IIMINV  CCLTUM    M        Operation  Shift 


Omaha,  Nab. 

DEAR  HERALD: 

Film  Row  here  in  Omaha  looks  like  the 
Indians  had  just  moved  in.  Some  of  the 
offices  are  moving  upstairs  and  some  are 
moving  downstairs.  Some  of  the  others  are 
going  to  move  somewhere  but  they  don't 
know  where. 

Metro-Goldwyn-Mayer  has  enlarged  its 
office  and  is  equipping  it  in  first  class  shape 
with  brand  new  furniture  'n'  everything. 
Paramount  has  moved  into  a  new  building- 
all  by  itself,  and  the  plumbers,  carpenters 
and  decorators  are  making  so  much  noise 
fixing  things  up  that  Ted  Mendenhall,  the 
branch  manager,  has  to  use  a  megaphone  to 
call  the  booker. 

There  have  been  so  many  changes  here 
that  the  city  directory  is  of  no  use  and  we 
have  to  be  introduced  to  about  every  guy 
we  meet.  Bill  Bremer  is  back  with  Colum- 
bia, Lee  Durham  has  gone  over  with  Fox, 
Ike  Rubens  is  back  from  Chicago  and  is 
working  the  territory  for  Paramount.  Bob 
Greenblatt  is  a  gentleman  of  leisure  but 
sticks  up  a  couple  of  lightning  rods  every 
time  it  clouds  up.  Bob  has  sold  Universal 
service  so  long  in  this  territory  that  every 
kid  in  the  country  calls  him  Uncle  Carl. 
V 

Harry  Day  of  Ida  Grove,  Iowa,  is  in 
town  buying  new  equipment  for  his  theatre, 
which  burned  recently.  He  says  he  will 
have  a  better  equipped  theatre  than  before. 
Harry's  theory  is  that  you  will  travel  farther 
by  stepping  forward  than  you  will  by  step- 
ping backward,  which  sounds  like  good 
logic  to  us.  Harry  has  always  been  a  logical 
kind  of  a  gazabo.    One  fire  can't  whip  him. 

V 

We  met  our  old  friend  Oscar  Hansen  to- 
day. Oscar  was  branch  manager  for  Pathe 
in  Detroit  the  last  time  we  saw  him  but  is 
now  salesman  for  RKO  in  the  Omaha  ter- 
ritory. 

V 

The  Fox  office  screened  for  us  "Society 
Girl"  with  James  Dunn,  Peggy  Shannon  and 
Spencer  Tracy,  three  Irish  Musketeers, 
which  was  very  nice  of  the  office,  and  which 
we  appreciate.  When  they  can  mix  prize 
fighting  and  love  together  and  make  a  good 
picture  out  of  it  they  are  going  some,  and 
this  one  does  it.  It  doesn't  only  go  some 
but  it  goes  a  whole  lot. 

Peggy  Shannon  and  Jimmy  Dunn  do  some 
excellent  work  in  this  picture  but  Spencer 
Tracy's  playing  suited  us  about  the  best  we 
have  seen  in  a  long  time.  We  can't  under- 
stand why  they  have  kept  this  boy  covered 
up  so  long. 

We  liked  Jimmy  Dunn  and  Sally  Eilers 
in  "Dance  Team"  very  much,  and  vye 
doubted  if  we'd  ever  see  Jimmy  in  a  better 
one  than  that,  but  we  believe  "Society  Girl" 
goes  "Dance  Team"  one  better,  probably  be- 
cause there  is  more  action  in  it.  Our  judg- 
ment is  that  both  of  these  will  satisfy  wher- 
ever clean,  wholesome  entertainment  is  de- 
sired. If  we  were  operating  a  theatre  we'd 
play  both  of  these  or  the  Fox  manager 
would  be  wearing  beefsteak  on  both  eyes. 
That's  the  kind  of  a  guy  we  are. 

V 

They  tell  us  that  in  Japan  it  is  part  of 
the  marriage  ceremony  to  pass  the  wine  18 


times  between  the  bride  and  groom.  Boy. 
there's  the  place  to  go  to  get  married. 
There's  some  sense  to  that  ceremonv. 

V 

Someone  has  said  that  women  are  much 
better  qualified  to  pick  candidates  for 
office  than  men,  but  that's  all  nonsense. 
Just  lookit  what  some  of  'em  picked  when 
they  got  married. 

V 

A  report  comes  from  Hollywood  that 
Will  Rogers  was  arrested  for  breaking  the 
speed  limit.  Bill  must  have  been  riding  an 
Oklahoma  mule.  We  doubt  if  his  Model  T 
could  go  that  fast. 

J.  C.  JENKINS, 

The  HERALD  Man 

I  I  Film,  Radio  Companies 

File  Charters  in  Delaware 

Eleven  corporations  pertaining  to  the  film 
and  radio  industries  have  filed  charters  at 
the  state  house  at  Dover,  Del.  Charters 
filed  included :  Sennett  Pictures  Corp.,  tc 
produce ;  Epstein's  Theatres  Corp.,  tc 
operate  theatres ;  United  Art  Productions, 
Inc.,  to  operate  theatres ;  Garbo  Amusement 
Company,  to  operate  theatres ;  Vision  Pic- 
tures, Inc.,  to  deal  in  motion  pictures ;  Per- 
fect Service,  Inc.,  to  operate  film  companies. 

Others  included :  Allied  Motion  Picture 
Advertising  Corp.,  motion  picture  adver- 
tising; Commonwealth  Play,  Inc.,  to  produce 
theatrical  performances ;  Philco  Radio  and 
Television  Corp.,  radio  and  television  equip- 
ment ;  Delaware  Amusement  Supplies,  Inc., 
amusement  devices ;  Old  Dominion  Broad- 
casting Company,  to  operate  radio  broad- 
casting stations ;  North  American  Broad- 
casting System,  Ltd.,  name  changed  to  Vigi- 
lante, Inc.,  Los  Angeles ;  United  Theatres 
Enterprises,  Inc.,  increased  capital  stock 
from  200  to  400  shares  no  par  value. 


Fred  Jack  Conferring  With  Sears 

Fred  M.  Jack,  Warner-First  National 
Southern  district  manager,  arrived  in  New 
York  this  week  to  confer  with  Grad  Sears, 
executive  in  charge  of  Southern  and  West- 
ern sales,  on  the  sales  business  meeting 
which  the  company  will  hold  in  New 
Orleans.  Jack  will  be  in  New  York  for 
several  days,  returning  to  New  Orleans  to 
complete  arrangements  for  the  meeting. 


SHOWMEN! 

SOMETHING  DIFFERENT! 

SOMETHING  NEW!  ! 

MOVIE 
TAVERNS 

TWO  DIFFERENT  INCOMES  WITH 
ONE  INVESTMENT 
INVESTIGATE  AT  ONCE 

ADDRESS 

Movie  Tavern  Corporation 

723  Seventh  Ave.,  New  York 


A  shake-up  in  the  operation  of  Fox  Mid- 
west Theatres  is  in  progress  in  an  effort 
by  executives  to  bring  about  greater  effi- 
ciency. Numerous  shifts  have  been  made 
and  further  changes  will  extend  throughout 
the  circuit,  it  is  said  in  Kansas  City. 

One  new  post  has  been  created,  that  of 
assistant  to  the  division  manager.  This 
position  is  filled  by  L.  J.  McCarthy,  former- 
ly division  manager  at  St.  Louis,  who  will 
now  assist  E.  C.  Rhoden,  division  manager, 
in  his  executive  duties.  McCarthy  has  been 
succeeded  by  Lon  Cox  of  West  Frankfort, 
111.,  as  St.  Louis  zone  manager  and  Cox  in 
turn  has  been  succeeded  by  R.  C.  Wheeler, 
manager  at  Marion,  111.,  whose  place  is 
taken  by  E.  French  Gallagher,  new  to  the 
organization. 

A  new  system  of  supervision  of  the  Mid- 
west circuit  divides  the  division  into  four 
districts,  with  managers  for  each.  Howard 
E.  Jameyson  is  the  district  manager  at 
Wichita  for  western  Kansas  and  will  in 
addition  continue  with  his  public  relations 
and  advertising  activities.  Other  district 
managers  are :  Harry  A.  McClure,  Topeka, 
eastern  Kansas;  H.  E.  Ulrich,  Springfield 
territory,  and  William  H.  Wagner,  Greater 
Kansas  City.  Various  managers  and  others 
have  been  shifted  throughout  the  circuit. 

Universal's  Theatre  Company 
Continues  to  Drop  Holdings 

Universal  Chain.  Theatres  is  continuing 
the  liquidation  of  its  stock  holdings  in 
various  theatres  and  theatre  circuits  over 
the  country  for  the  benefit  of  preferred 
stockholders,  according  to  Charles  B.  Paine, 
treasurer  of  Universal  Pictures  Corporation. 
It  is  assumed  Universal  Chain  Theatres  will 
dissolve  as  a  corporate  entity  at  the  con- 
clusion of  the  liquidation. 

Universal  Pictures  owns  and  controls  op- 
eration of  several  first  run  theatres  in  the 
United  States,  three  in  Winnepeg,  Canada, 
and  six  or  seven  abroad,  located  in  England. 
Switzerland  and  Java.  For  the  present,  said 
Paine,  operation  of  these  houses  continues 
but  he  indicated  that  the  company  would 
readily  dispose  of  them  in  the  event  a  satis- 
factory offer  was  made. 

Berkeley  Passes  Fire  Law 

Affecting  All  Film  Storage 

A  new  fire  ordinance,  which  has  been  in 
process  of  preparation  for  four  years,  has 
been  adopted  by  the  city  council  of  Ber- 
keley, Calif.  The  new  code  outlines  the 
use,  storage  and  transportation  of  inflam- 
mable materials,  including  motion  picture 
film,  and  places  penalties  for  fires  caused 
by  violation  of  the  code. 

Under  the  provisions  of  the  new  measure 
any  person  causing  a  fire  by  ignoring  an 
order  of  the  fire  department  or  violating  any 
section  of  the  code  may  be  held  financially 
responsible  for  the  payment  of  expenses  in 
extinguishing  the  blaze. 


Promoted  to  Coast  Studio 

Charles  Leonard,  publicity  director  for 
the  United  Artists  theatre  in  San  Francisco, 
has  been  promoted  to  the  staff  of  the  United 
Artists  advertising  department  at  the  Coast 
studio. 


June    II,  1932 


MOTION    PICTURE  HERALD 


51 


MANAGERS'  E 
ROUND  TABLE  CLUB 

Ch/lbjlyes  E.^ChickT  Lewis 

Qhcubmari  and  £c£itat. 

J^JOTION  PICTURE  HERALJ) 

Conducted  By  An  Exhibitor  For  Exhibitors 


MANY  HAPPY  RETURNS  OF  THE  DAY! 


\  \I  ITHOUT  ANY  FANFARE  of  trumpets  or  the 
\  X  /  usual  splurge  of  extra  pages  and  special  stories, 
YY  the  Managers'  Round  Table  Club  celebrates  its 
fourth  birthday  with  this  issue.  Incidently,  we  must  admit 
that  the  birthday  party  is  two  weeks  late.  But  what  differ- 
ence does  a  few  weeks  make? 

On  the  following  pages  Mr.  Martin  Quigley,  editor-in- 
chief  and  publisher,  and  Terry  Ramsaye,  editor,  of  MOTION 
PICTURE  HERALD  send  timely  and  interesting  messages 
to  Club  members.  Few  people  in  this  industry  are  as  well 
acquainted  with  true  conditions  confronting  not  alone  the 
exhibition,  but  the  production  of  pictures,  as  Mr.  Quigley 
and  Mr.  Ramsaye.  We  know  you  will  enjoy  reading  their 
remarks. 

As  on  previous  birthday  parties,  Dick  Kirschbaum  gives, 
in  pen  and  ink,  his  observations  on  the  progress  of  the  Club. 
His  cartoon  certainly  illustrates  the  real  thoughts  back  of 
the  Club.  Lending  each  other  a  helping  hand  and  all  head- 
ing for  a  set  goal  is  a  happy  thought  at  all  times. 

The  question  of  membership  is  by  no  means  a  secret. 
Many  are  under  the  impression  that  we  guard  such  figures 
for  business  reasons.  'Salotta  bunk.  We've  got  four  thou- 
sand enrolled  members,  of  which  about  thirty-six  hundred 
are  active,  and  we're  doggoned  proud  of  'em,  too!  The 
others  are  accounted  for  as  having  found  connections  out- 
side of  showbusiness,  deceased  or  have  not  filed  a  change 
of  address  at  Club  headquarters. 

Every  one  of  these  active  members  are  honest-to-good- 
ness  showmen  and  the  type  of  men  who  are  writing  the 
history  of  showbusiness.  They  are  creative,  aggressive  and 
possess  the  ability  and  qualifications  which  stamp  them  as 
the  leaders  and  executives  of  tomorrow.  The  majority  of 
them  are  men  who  have  climbed  from  the  very  bottom,  the 
kind  who  admit  no  defeat  and  hurdle  every  obstacle  ever 
erected  in  their  path.  Without  them  theatre  business  would 
be  hard  put  for  capable  manpower. 

The  mail-bag,  like  the  membership,  is  always  increasing, 
and  while  we  have  never  attempted  to  keep  an  accurate 
record  of  the  number  of  letters  or  pieces  of  mail  to  reach 
your  Chairman,  we  feel  safe  in  saying  that  the  figures 
would  run  around  eight  hundred  to  a  thousand  a  week. 

So,  if  you  were  a  little  peeved  because  your  particular 
letter  was  a  few  days  late  in  being  acknowledged  and 
answered,  try  to  remember  that  we  have  a  large  chunk  of 
work  keeping  that  mail  bag  as  clear  as  possible. 

Many  unusual  services  have  been  inaugurated  since  the 


inception  of  this  organization.  Watching  closely  every 
angle  important  or  timely  in  the  operation  of  theatres  and 
the  advertising,  exploitation  or  merchandising  of  the  attrac- 
tions, we  have  tried  to  emphasize  those  features  of  your 
daily  work  which  seemed  most  necessary. 

Special  stories  from  authoritative  sources,  from  men 
actually  engaged  in  the  same  work  you  are  doing,  have 
appeared  frequently.  Details  of  how  shows  are  being  ad- 
vertised appear  week  in  and  week  out  and  can  always  be 
depended  upon  to  point  out  some  new  slant  in  an  old  idea 
or  something  entirely  original,  and  no  doubt  feasible  for 
use  elsewhere  than  where  first  used. 

The  fraternal  spirit  has  constantly  been  pushed  forward 
with  the  sincere  hope  that  the  different  members  become 
better  acquainted  via  our  weekly  meeting  on  these  Club 
pages  and  urged  to  correspond  with  each  other.  This  angle 
alone  has  resulted  in  several  thousand  theatre  managers  be- 
coming close  friends  despite  the  space  of  many  hundred 
miles  intervening. 

If  we  have  succeeded  in  being  helpful  to  some  of  our 
members  we  won't  talk  about  it  here.  This  is,  basically,  the 
thought  back  of  the  entire  organization.  We  are  here  to 
serve  you  in  every  possible  way.  Just  tell  us  how  and  we'll 
leave  no  stone  unturned  to  satisfy  you. 

During  the  past  year  we  have  made  reprints  of  all  im- 
portant show-selling  articles  or  items  of  seasonable  interest. 
These  were  sent  out  to  all  accredited  members  for  the  ask- 
ing and  also  furnished  to  circuits  for  distribution  to  their 
various  theatres. 

Each  month  an  index  of  the  preceding  month's  contents 
has  been  published  and  every  six  months  a  semi-annual  index 
has  appeared,  making  it  a  simple  task  to  find  any  form  of 
activity,  etc.,  without  any  great  loss  of  time,  providing 
you  are  keeping  your  copies  of  MOTION  PICTURE 
HERALD  filed  in  proper  order. 

We  recite  these  few  details  to  better  acquaint  you  with 
your  own  organization.  Try  to  keep  in  mind  at  all  times 
that  this  is  YOUR  Club;  your  own  meeting  place  and  a 
genuine  fraternal  circle  where  every  real  showman  can  sit 
around  and  chat  with  his  brother  showmen  on  an  equal 
footing. 

It's  our  birthday  so  here's  wishing  each  and  every  mem- 
ber many  more  years  of  active  and  successful  effort.  And 
may  we  continue  to  serve  you  as  the  clearing  house  where 
the  "All  For  One  And  One  For  AH"  spirit  will  always  pre- 
vail. "CHICK" 


52 


MOTION    PICTURE  HERALD 


June    II,  1932 


BI-CENTENNIAL  WAS 
GOOD  TRADE  BOOSTER 
FOR  IRVING  FINEMAN 

A  good  example  of  what  can  be  accom- 
plished these  Bi-Centennial  days  was  re- 
cently demonstrated  when  Irving  Fineman, 
manager  of  the  State  Theatre,  Brooklyn, 
N.  Y.,  promoted  a  gratis  display  in  a  promi- 
nent spot  in  one  of  the  city's  big  public 
schools  in  his  neighborhood. 

The  photo  on  this  page  will  show  arrange- 
ment of  the  display,  with  plaque  of  Wash- 
ington atop  the  display  box  of  Washington 
miniature  figures  and  the  window  cards  at 
either  side  at  bottom,  tying  in  with  the 
State  and  showing  reproductions  of  the 
souvenir  gifts  made  each  week.  A  statuette 
and  complete  painting  outfit  were  offered  to 
pupils  who  turned  in  the  best  colored  card. 


"The 

Showman's 
Calendar 


Thus  you  will  conclude  that  Fineman  se- 
cured a  spot  of  vantage  in  a  large  city  school 
for  publicity  on  theatre,  current  and  coming 
attractions,  which  is  one  of  the  many  ways 
a  manager  may  cash  in  on  the  Bi-Centennial 
celebration.  With  several  months  still  to  go, 
contact  those  in  your  town  who  may  be 
helpful  in  the  matter  of  obtaining  some 
worthwhile  publicity  and  cash  in  same  as 
many  other  Club  members  have  managed  to 
do  since  this  celebration  started. 


HAL  KOPPLIN  USED 
NOVELTY  CARD  THAT 
MADE  PATRONS  LAUGH 

Here's  a  neat  little  gag  used  by  Hal 
Kopplin,  manager  of  the  Capitol  Theatre, 
Miami,  Fla.,  to  exploit  'Amateur  Daddy," 
which  ought  to  get  a  smile  out  of  everyone 
who  reads  it.    The  following  was  printed 
on  a  2>l/z  by  5-inch  card,  headed  "Helpful 
Hints  to  the  Amateur  Daddy." 
.  "When   the   baby's   mother   is  away 
(your  wife  presumably)      .    .    .  and 
the  baby  needs  a  change  of  .   .   .  well 
.    .    .   what  part  of  a  baby's  regalia 
does  one  change  often? — Here  is  what 
you  do — First  take  a  piece  of  cloth 
about  24  inches  square   (for  average 
size  babies)  .   .  .  then  fold  one  corner 
over  to  opposite  corner  very  carefully 
.    .    .  gently  pick  up  baby  and  place 
on  to  folded  cloth;  being  sure  to  judge 
proper   position   for  attaching 
then  pick  up  folded  corners  and — Oh, 
For  Goodness  Sake,  See  Warner  Bax- 
ter in  'Amateur  Daddy'  at  the  Capitol 

Theatre,  Starting   " 

We're  sure  the  above  is  excellent  advice, 
Hal,  and  it  is  therefore  being  passed  along 
to  your  brother  showmen  in  this  Club.  We 
hope  their  prospective  patrons  of  this  picture 
will  also  get  a  kick  out  of  it. 


JUNE 


1 5th 


16th 


18th 


19th 

20th 

21st 

22nd 
23rd 

24th 
25th 

26th 

28th 
30th 


JULY 


2nd 
3rd 


4th 
5th 
6th 


Boy  Scouts  of  America  organ- 
ized—1916 

Arkansas  Admitted  to  Union — 
1836 

Barry  Norton's  Birthday 
Ona  Munson's  Birthday 
Stan  Laurel's  Birthday 

Battle  of  Waterloo— 1815 
Oregon  Boundary  Treaty  Signed 
—  1846 

Declaration  of  War  of  1812 
Jeanette  MacDonald's  Birthday 
Edmund  Breese's  Birthday 
Blanche  Sweet's  Birthday 

War  Begun  with  Great  Britain 
—1812 
Father's  Day 

West  Virginia  Admitted  to 
Union — 1863 

Longest  Day  in  Year  (First 
Day  in  Summer) 

Charlie  Murray's  Birthday 

William  Penn  Signed  Treaty  of 
Peace  and  Friendship  with  the 
Indians — 1683 

Italian  Victory  on  Austrian 
Front— 1918 

Battle  of  Big  Horn  (Montana) 

General  Custer's  Defeat  by 
Indians,  1876 

First  American  Troops  to  Land 

in  France — 1917 

Ernest  Torrence's  Birthday 

Polly  Moran's  Birthday 
Otis  Skinner's  Birthday 

Congress    Granted  Yosemite 
Valley  and  Mariposa  Big  Tree 
Grove  to  California  for  Pub- 
lic Park— 1864 
Madge  Bellamy's  Birthday 


Battle  of  San  Juan  Hill— 1898 
Battle  of  Gettysburg— 1863 
Dominion  Day  (Canada) 

Garfield's  Assassination — 1881 

Idaho  Admitted  to  Union — 
1890 

Spanish  Fleet  Destroyed  by 
American  Fleet  at  Santiago 
Leon  Erroll's  Birthday 

Independence  Day 
Barbara  Week's  Birthday 

Lewis  and  Clark  Expedition 
Set  Out— 1804-1806 

Commodore   Sloat  Took  Pos- 
session of  California — 1846 
John    Paul   Jones'    Birthday — 
1747 

Ricardo  Cortez's  Birthday 


WALLY  CALDWELL  IS 
USING  GOOD  STUNT 
FOR  SUMMER  TRADE 

Spring  and  summer  atmosphere  was  added 
to  the  front  of  Loew's  Valentine  Theatre, 
Toledo,  Ohio,  by  Manager  Wally  Caldwell 
when  he  arranged  to  have  a  large  grass  or 
straw  mat  spread  on  the  sidewalk  at  entrance 
to  theatre.  The  mat  was  imprinted  with  gay 
floral  designs  and  attractive  copy  on  current 
attraction. 


Vntoh  % 


The  above  looks  like  a  good  gag.  Straw 
mats  are  cheap,  washable  paint  can  be  used 
and  copy  can  be  changed  a  number  of  times. 
It  would  appear  that  the  eyes  of  a  majority 
of  passers-by  would  be  attracted  by  a  novelty 
such  as  described  here.  The  accompanying 
photo  will  convey  a  good  idea  of  the  type 
of  mat  used. 


McGINNIS  PROMOTED 
ONE  OF  THE  NEW  FORD 
CARS  FOR  GIVE-AWAY 

Intense  public  interest  in  the  new  Ford 
car  was  taken  advantage  of  not  long  ago  by 
R.  V.  McGinnis,  manager  of  the  Conway 
Theatre,  Conway,  Ark.,  when  he  made  ar- 
rangements with  a  number  of  local  mer- 
chants to  participate  in  the  give-away  of 
one  of  the  new  models  at  the  theatre. 

According  to  information  at  hand  eight 
firms,  including  the  theatre,  made  up  the 
group  which  sponsored  the  event.  It  cost 
each  one,  with  exception  of  the  theatre, 
about  $150  to  take  care  of  the  initial  cost 
of  the  car  and  advertising  over  a  period  of 
ten  weeks.  This  included  cost  of  special 
tickets  made  up  for  distribution  by  mer- 
chants and  theatre.  The  theatre  share  of 
the  expense  was  figured  below  that  of  the 
merchants. 

In  order  to  get  the  stunt  under  way 
McGinnis  arranged  to  have  the  heads  of 
all  participating  firms  gather  at  luncheon 
at  a  local  hotel,  where  every  detail  was 
carefully  explained.  It  was  also  arranged 
to  hold  a  special  show  at  the  theatre  at 
a  50c  admission  on  occasion  of  making  the 
award,  which  was  handled  in  the  usual 
give-away  fashion.  The  accompanying 
illustration  shows  a  copy  of  the  larger 
heralds  distributed.  Smaller  ones  bearing 
identical  copy  were  also  used.  The  local 
paper  backed  up  the  deal  with  a  front  page 
story,  breaking  the  same  day  as  arrival  of 
the  new  Ford.  The  Ford  motion  pictures 
were  also  shown  at  the  theatre. 

We're  glad  to  note  that  McGinnis  was 
one  of  those  who  took  advantage  of  the 
nation-wide  publicity  on  first  showings  of 
the  new  Ford  and  we  hope  that  many  more 
Round  Tablers  also  cashed  in  on  local  tie- 
ups.  The  public  was  certainly  all  hot  and 
bothered  about  Henry's  newest  creation 
and  it's  a  shame  if  all  the  good  showmen 
in  this  outfit  didn't  share  in  the  exhibition. 
However,  the  public  is  still  warm  and  maybe 
one  of  the  new  models  can  be  promoted. 


June    II,  1932 


MOTION    PICTURE  HERALD 


53 


CONGRATULATIONS  TO  YOU  MEMBERS 


MARTIN  QUICLEY  SAYS: 

THIS  issue  is  the  occasion  of  the  fourth  anni- 
versary of  the  Managers  Round  Table. 
For  four  years  this  department,  under  the 
leadership  of  Mr.  Charles  E.  Lewis,  has  accelerated 
the  pace  and  smoothed  the  road  for  theatre  man- 
agement. Particularly  during  the  exacting  times  of 
the  past  year  it  has,  week  by  week,  contributed  an 
effective,  helping  hand  to  the  theatreman. 
MOTION  PICTURE  HERALD  is  especially  glad  to 
make  particular  note  of  this  anniversary  occasion 
because  of  the  belief  that  throughout  its  existence 
this  department  has  rendered  one  of  the  most 
genuinely  helpful  services  that  has  ever  been 
placed  at  the  disposal  of  the  managers  of  the 
theatres. 

Every  member  of  the  Theatre  Managers  Round 
Table  Club  is  entitled  to  share  in  this  anniversary 
occasion  because  the  department  is  a  thoroughly 
cooperative  enterprise,  made  possible  and  carried 
on  through  the  spirit  of  mutual  helpfulness  which 
pervades  the  club  in  all  of  its  activities. 

The  Club  is  designed  to  be  a  forum  of  experi- 
ence. If  is  intended  as  a  clearing-house  through 
which  may  be  passed  from  one  theatre  man  to 
another,  in  the  spirit  of  mutual  helpfulness,  in- 
formation and  suggestions  which  are  calculated  to 
improve  the  business  of  the  theatre,  to  make  for 
more  effective  operation  and  to  advance  the  in- 
dividuals concerned  to  greater  usefulness  in  the 
industry. 

With  undiminished  determination  the  Theatre 
Managers  Round  Table  will  carry  on.  In  embarking 
now  upon  its  fifth  year  it  will  seek  tirelessly  to  make 
its  service  of  constantly  increasing  value  to  all  of 
its  members. 

To  all  of  those  whose  interest  and  cooperation 
have  made  the  department  possible,  hearty  thanks 
is  extended.  To  those  others  who  have  not  yet 
availed  themselves  of  the  privileges  and  advantages 
of  membership,  we  bid  a  cordial  welcome. 

—MARTIN  QUIGLEY. 


TERRY  RAMSAYE  SAYS: 

THE  fourth  anniversary  of  the  Manager's  Round 
Table  Club  presents  an  occasion  on  which  the 
editor  of  MOTION  PICTURE  HERALD  can 
offer  congratulations  to  a  section  of  the  publica- 
tion without  implication  of  Herald  self-flattery,  be- 
cause in  fact  the  remarkable  success  of  the  Club 
in  service  to  the  industry  is  a  success  of  the  great 
array  of  showmen  contributors  which  Mr.  Charles 
E.  Lewis  has  been  able  to  gather  into  this  weekly 
workshop  forum. 

With  its  widespread,  comprehensive  and  con- 
tinually growing  membership,  the  Round  Table 
Club  is  uniquely  in  motion  picture  journalism,  a 
real  cooperative  enterprise  of  service,  a  service 
where  the  industry  as  represented  by  showmen 
works  by  and  for  the  industry. 

One  with  the  somewhat  detached  and  impartial 
eye  of  the  editor,  in  this  instance  also  long  an  ob- 
server and  student  of  the  industry,  can  observe 
here  in  the  pages  of  the  Round  Table  a  rare  recog- 
nition, among  showmen,  of  a  community  of  in- 
terests which  recognizes  none  of  the  factional 
boundaries  all  too  conspicuous  in  many  of  the  mo- 
tion picture  institution's  activities.  It  is  interesting 
to  survey  the  Club's  mail  and  files  and  to  discover 
from  its  roster  of  membership  that  here  in  this 
meeting  place,  of  type  and  paper,  the  little  inde- 
pendent, the  big  independent,  the  circuit  house 
manager,  great  or  small,  and  any  showman  whom- 
soever, in  any  way  whatsoever  properly  related  to 
the  business  of  purveying  pictures  to  the  public, 
comes  in  and  sits  down  to  listen  and  to  stand  up 
and  speak  his  mind  with  an  air  of  being  at  home. 

Excursions  into  the  pages  of  the  Round  Table  are 
as  exciting,  interesting  and  refreshing  to  the  editor 
of  MOTION  PICTURE  HERALD  as  his  occasional 
expeditions  into  the  field  for  personal  contact.  In 
other  words  the  Round  Table  is  a  really  accurate 
label  and  title — it  is  a  round  table,  with  hospitable 
chairs  and  a  welcome  for  any  one  with  an  idea. 

—TERRY  RAMSAYE. 


BEN  COHEN  BOOSTED 
BOX  OFFICE  WITH  A 
"CARNIVAL  OF  HITS" 

Trade  was  substantially  boosted  during 
May  by  Ben  Cohen,  manager  of  the  Capitol 
Theatre,  Hazleton,  Pa.,  through  a  stunt 
called  the  "Capitol  Carnival  of  Hits,"  which 
was  the  occasion  for  the  promotion  of  several 
effective  tie-ups. 

Tear  sheets  from  local  newspapers  at 
hand  reveal  the  fact  that  Cohen  secured 
valuable  cooperation  from  merchants  and 
paper  when  putting  over  his  campaign.  He 
made  a  baseball  tie-up,  promoted  cooperative 
ads  by  having  theatre  talent  pose  in  store 
windows,  and  secured  prints  of  movies  taken 
in  Hazleton  in  1922  for  presentation  along 


with  "So  Big."  The  newspapers  also  gave 
him  some  great  readers  on  some  material  he 
made  up  from  combing  through  press  books 
on  coming  attractions. 

Another  gag  he  used  successfully  on  a 
recent  picture  and  one  which  can  be  applied 
to  any  attraction,  was  a  hand  bill  carrying  a 
list  of  ten  questions  on  past  events  and  other 
memory  testers.  These  are  easy  to  put  to- 
gether and  most  people  like  to  see  how  good 
they  are  at  the  game.  Ben  gave  guest  tickets 
to  those  who  returned  the  best  answers. 

No  need  for  us  to  remark  on  the  fact  that 
Ben  Cohen  is  considerable  of  a  showman 
down  in  his  Pennsylvania  town  for  you've 
often  had  opportunities  to  read  accounts  of 
what  he  has  done  in  showbusiness.  You'll 
hear  more  about  him  in  the  future. 


McKOY'S  CALENDAR 
NOVELTY  MADE  GOOD 
PLUG  FOR  ATTRACTION 

James  H.  McKoy,  manager  for  Publix 
down  in  Miami,  Fla.,  used  a  little  calendar 
novelty  on  "Crowd  Roars"  when  that  picture 
played  the  Olympia  which  proved  very  popu- 
lar with  the  public. 

It  consisted  of  a  strip  of  green  cardboard 
about  twelve  inches  long  by  three  and  one- 
quarter  inches  wide,  which,  when  folded, 
made  up  an  upright  desk  calendar  five  inches 
high.  This  was  done  by  having  a  slit  on 
one  end  and  a  tapering  of  the  other  end  to 
allow  insertion.  It  carried  a  calendar  of 
the  month  and  copy  on  the  picture. 


BROADWAY  GOES 

with  "MONTE  CARLO 


FOR  TERRITORIAL   RIGHTS  COMMUNICATE 


distributed  through  The  World's  Leading  Independent 

HARRY   H.  THOMAS,  President 
BUFFALO  -  ALBANY  -  PHILADELPHIA  -  CLEVELAND 


FIRST  DIVISION 


MADNESS 


Th 


TICS 


corned*     u6"**'S  "'"mewl,., 

g  *°"g*  and  i°ml"'"g  and 

can  act.  35 
ta*Hasx,    ...  ^aflo  \f3  .  vr*  ottrt 

Ftltn  " 


// 


EDGAR  WALLACE'S 

&  "THE  RINGER" 


"The  RINGER" 

Now  Playing  Cameo  Theatre 

SWELL  MYSTERY  DRAMA,  SAYS  CRITICS 


Much  better  than  average  produc- 
tion of  Edgar  Wallace's  "Ringer"  offers 
entertainment  melodramatics  at  the 
Cameo.    You  will  enjoy  this  one. 

—NEW  YORK  EVENING  JOURNAL. 

The  "Ringer"  a  swift  film,  there  is 
craftsmanship  in  this  one,  Edgar  Wallace 
novel  thrilling  picture  by  skilled  cast. 

—NEW  YORK  WORLD-TELEGRAM 


Cameo's  "Ringer"  Wallace  Thriller — 
Thrilling  picture.  DAILY  NEWS. 

Rare,  Good  Melodrama  in  picture 
"Ringer"  with  excellent  cast. 

—NEW  YORK  AMERICAN. 

"The  Ringer."  Good  murder  mystery 
from  Edgar  Wallace  play  holds  suspense 
all  the  way.  — THE  FILM  DAILY. 


WITH    FIRST    ANGLO  CORPORATION 

FIRST  DIVISION  EXCHANGES,  Inc. 

Executive  Offices,  1600  BROADWAY,  N.  Y.  C. 

CINCINNATI  -  PITTSBURGH  -  WASHINGTON  -  NEW  YORK 


56 


MOTION    PICTURE  HERALD 


June    II,  1932 


CONNER  CREATED  LOT 
OF  INTEREST  AMONG 
KIDS  WITH  SKATE  MAT 

If  you've  never  tried  a  Roller  Skate  mati- 
nee lend  an  ear  or  two  to  the  tale  of  how 
M.  Conner,  manager  of  the  Tower  Theatre, 
Chicago,  111.,  tied  up  with  a  skate  manu- 
facturer for  the  give-away  of  fifteen  pairs  of 
skates  to  the  juvenile  patrons  of  his  house. 

The  skates  were  given  away  at  the  rate 
of  five  pairs  per  Saturday  matinee,  the  skate 
company  footing  the  bill  for  6,000  pluggers 
which  sold  both  matinee  and  features  for 
the  week.  The  skate  people  also  sent  sev- 
eral pairs  of  skates  mounted  on  a  neat  dis- 
play for  the  lobby.  In  return  for  the  give- 
aways and  pluggers,  the  theatre  gave  an 
easel  in  front  of  the  box  office,  a  short  talk 
prior  to  actual  give-away  and  a  trailer  at 
matinee  time.  However,  neither  company 
or  dealer  was  mentioned  on  trailer. 

Because  of  a  poor  picture  combination  the 
first  week,  Conner  tells  us  that  business  did 
not  rise  to  expectations,  but  that  twice  as 
many  youngsters  attended  the  second  week 
and  that  so  many  came  the  third  that  the  kids 
had  to  be  lined  up.  On  this  last  afternoon 
a  parade  was  held  from  the  dealer's  store  to 
the  theatre.  Each  kid  was  given  some 
lively-colored  paper  shakers,  all  paid  for  by 
the  dealer,  and  a  Boy  Scout  troop  in  uni- 
form led  the  skaters.  Ahead  of  the  Scouts 
two  boys  carried  a  large  banner  to  effect 
that  the  gang  were  skating  to  the  Tower 
Theatre  to  see  "Lost  Squadron,"  etc.  Con- 
ner also  promoted  moving  pictures  of  the 
parade. 

The  importance  of  strongly  selling  the 
first  week  and  choosing  appropriate  pictures 
is  stressed  by  Conner  for  an  affair  of  this 
sort.  If  this  is  done  he  believes  all  three, 
or  perhaps  four,  weeks,  can  be  turned  into  a 
most   profitable   investment.     The  awards 


were  made  in  the  usual  give-away  fashion. 

Thanks  to  Conner  for  remembering  his 
fellow  Round  Tablers  and  we're  sure  they 
will  be  interested  in  trying  out  this  stunt  if 
it  is  possible  for  them  to  get  in  touch  with 
a  skate  manufacturer  or  dealer.  It  is  quite 
possible  that  a  dealer  alone  will,  in  many  in- 
stances, be  glad  to  tie-up  with  an  event  of 
this  sort.  We  would  like  to  reproduce  a 
snap-shot  of  a  shadow  box  idea  recently 
carried  out  at  the  Tower  but  the  shot  was 
made  at  too  great  a  distance  to  bring  out 
detail. 


ELLIOTT  SENT  OUT  A 
WELL-FRAMED  LETTER 
ON  CHANGE  OF  POLICY 

Following  is  a  letter  sent  out  a  short  time 
ago  by  Clyde  E.  Elliot,  proprietor  of  the 
Melrose  Park  Theatre,  Melrose  Park,  111., 
and  a  well  known  exhibitor  throughout  the 
middle  west.  It  deals  with  a  change  of 
policy  and  states  its  case  quite  frankly. 

"Thursday  Evening 
April  28th 

the  Melrose  Park  Theatre  will  launch  a  pro- 
gram of  entertainment  that  will  please  every- 
one in  your  home.  Under  New  Management 
and  with  a  New  Policy  and  New  Reduced 
Prices ! 

"A  theatre,  intelligently  operated  for  the  en- 
joyment of  its  patrons,  should  be  a  civic  pride 
and  with  this  view  in  mind  the  staff  of  the 
new  Melrose  Park  theatre  will  endeavor  to 
merit  this  distinction. 

"In  selecting  entertainment,  Quality  and 
Diversification  should  come  first  and  inas- 
much as  the  present  motion  picture  market 
does  not  afford  enough  feature  productions  to 
assure  100%  entertainment  value  in  the  pres- 
entation of  "double  feature"  shows  and  realiz- 
ing that  theatre  patrons  do  not  care  to  witness 
an  inferior  picture  in  order  to  enjoy  a  good 
one,  our  programs  will  comprise  a  carefully 
balanced  show  consisting  of  the  best  feature 
attraction  available,  together  with  News 
Weeklies,  Comedies,  Screen  Vaudeville  Acts, 
Sport  Reels  and  Novelty  Subjects  in  order 
that  you  may  enjoy  a  full  two  hour  show. 
'Double  feature  programs  and  special  stage 
attractions  will  be  presented  only  when  the 
maximum  in  entertainment  can  be  achieved ! 
"We  further  believe  that  the  modern  motion 
picture  theatre  should  have  an  admission  scale 
within  the  reach  of  all  families  residing  in  the 
community  and  it  is  to  your  best  interest  to 
attend  the  theatre  which  enables  you  to  enjoy 
the  best  shows  for  the  least  amount  of  money. 
"If  It's  a  Worthwhile  Picture  It  Will  Play 
The  Melrose  Park! 

"In  addition  to  the  local  papers,  our  pro- 
grams will  be  listed  in  the  Chicago  Evening 
American  and  the  Sunday  Herald  &  Ex- 
aminer. 

"We  wish  you  to  feel  that  the  Melrose  Park  is 
your  theatre  and  we  will  welcome  your  sugges- 
tions at  all  times  in  helping  us  to  provide  you 
with  the  best  entertainment  the  great  motion 
picture  industry  affords." 

"Most  cordially  yours," 

Clyde  Elliott  is  a  new  contributor  to  this 
department  and  we  will  hope  to  hear  more 
about  how  his  present  policy  is  working  out. 
His  letter  is  self-explanatory  and  we  think 
it  will  prove  interesting  to  other  Club 
members. 


June     II,  1932 


MOTION    PICTURE  HERALD 


57 


THE 

ROUND 

TABLE 

WILL 

HELP 

YOU 

TO  THE 

TOP! 


58 


MOTION    PICTURE  HERALD 


June     II,  1932 


HOW  TO  OPEN  THOSE   STUBBORN  REEL  CANS 


Suggested  by  Ray  Murphy 


Illustrated  by  Guy  Jones 


Don't  throw  away  that  old  disc  equipment.  By  following  these  instructions  you  can 
turn  it  into  a  very  useful  invention  that  will  open  up  those  dent-up,  banked-up,  single 
reel  cans  that  the  film  companies  call  film  cases.  This  outfit  can  be  set  up  at  night  just 
before  leaving  the  show.  In  the  morning  when  you  return  the  can  will  be  open ;  that 
is  if  nothing  goes  wrong  with  the  works.  There  are  other  advantages  to  be  taken  into 
consideration  with  an  outfit  of  this  sort.  It  opens  'em  at  night,  thereby  doing  away 
with  useless  noise.  It  saves  the  projectionist's  finger  nails  and  also  keeps  him  from 
talking  to  God  about  how  hard  it  is  to  open  the  can. 

IT'S  AS  EASY  AS  A.  B.  C. 

Cheese  bait,  A,  is  attached  to  rope  B,  and  then  hung  out  of  a  porthole  into  the 
house.  When  rats  fight  over  the  cheese  bait,  A,  it  pulls  rope  B,  thereby  throw- 
ing on  switch,  C.  Carbon,  D,  then  sparks,  and  sets  film,  E,  on  fire.  The  film  then 
sets  rope,  F,  on  fire,  causing  it  to  snap  and  drop  weight,  G,  on  turntable,  H, 
which  is  supported  by  legs,  I.  This  causes  bar,  J,  to  fly  up  and  open  film  can, 
K,  which  is  held  down  securely  by  strong  press,  L.  As  weight  hits  disc,  H,  it 
also  hits  pickup,  M,  causing  it  to  puncture  balloon,  N.  Disc  weights  O  then 
fall,  permitting  spring,  P,  to  pull  switch,  Q,  which  shuts  off  the  generator. 
Weight  G  also  drops  on  old  photo  electric  cell,  R,  causing  it  to  explode,  scar- 
ing away  the  rats  for  the  night,  thus  saving  the  bait  for  the  next  can  to  be 
opened.  Pail  of  water,  S,  is  sent  into  the  air  when  weigh  G  flips  bar  J,  causing 
water  to  put  out  burning  rope  F. 
Now,  if  Ray  Murphy  will  send  us  a  scheme  to  open  up  the  big  shots'  hearts  we'll  give 
him  a  lotta  more  thanks. 


GAMMETT  CASHED  IN 
WITH  GOOD  CAMPAIGN 
ON  CHEVALIER  FILM 

Borrowing  a  leaf  from  the  book  of  ideas 
used  to  sell  "One  Hour  With  You"  in  New 
York  City,  when  that  picture  played  simul- 
taneously at  two  houses,  and  repeating  the 
same  policy  he  used  on  "Shanghai  Express," 
by     playing  two 
cities  at  the  same 
time,  Harry  Gam- 
mett,    manager  of 
three  A.  R.  Boyd 
houses   in  Bethle- 
hem    and  Allen- 
town,  Pa.,  recently 
hung    up  another 
enviable  advertis- 
ing  and  exploita- 
tion campaign. 

Large  display 
ads  in  newspaper 
announced  that  the 
same  treatment  ac- 
corded the  picture 
in  New  York  City 
would  also  apply  to 
Allentown,  so  that 
all  would  have  an 
opportunity  to  at- 
tend. In  both  Beth- 
lehem and  Allentown  three  girls,  dressed 
in  maid  costumes  with  masks,  handed  out 
candy  kisses  in  envelopes  bearing  the  fol- 
lowing copy:  "One  Should  Be  Cautious — 
when  accepting  kisses  from  a  strange  wo- 
man in  these  times — but  you  are  safe  to  ac- 
cept this  kiss — it  is  to  tell  you  that  the  best 
time  of  all,  says  Maurice  Chevalier,  is  'One 
Hour  with  You,'  "  etc. 


dtnamrti at  both  theatres  iEMBASSY 


You  May  Gasp  Bat  You  7/ 
Have  A  CR  RAND  Time! 


MAURICE 

H  E  VA  LI  E  R 

One  hour  with  you 

Je<rlette  Mac  DONALD 


GARRY  LASSMAN  PUT 
OVER  AN  EFFECTIVE 
CAMPAIGN  IN  UTICA 

Tie-ups,  a  parade  of  newsboys,  a  marque 
loud  speaker  stunt  and  special  invitations 
were  highlights  of  the  campaign  made  on 
"Girl  Crazy''  by  Garry  Lassman,  manager 
of  the  Avon  Theatre,  Utica,  N.  Y. 

He  had  100  cards  made  up  for  music 
stores,  giving  the  name  of  the  attraction  and 
stating  that  George  Gershwin's  song  hits 
were  on  sale  at  the  music  counter.  The 
cards  were  hung  on  fixtures. 

On  the  opening  day  of  picture  the  news- 
boys of  a  leading  local  newspaper  were  in- 
vited to  be  guests  of  the  theatre,  for  which 
was  received  an  advance  story  and  a  three- 
column  cut  of  photo  of  boys  gathered  in 
front  of  theatre. 

A  24-sheet  display  of  Wheeler  &  Woolsey 
was  placed  atop  the  marquee  and  a  mike  near 
the  horns  carried  the  music  from  the  screen 
to  street.  Before  each  showing  of  the  picture 
one  of  the  ushers  announced  through  the 
mike  that  the  song  hits  were  being  taken 
directly  from  the  regular  performance.  This 
stunt  attracted  a '  lot  of  attention  and  was 


responsible  for  bringing  a  number  of  passers- 
by  to  the  box  office. 

Another  stunt  that  earned  him  further 
goodwill  from  a  local  orphan  asylum  was  an 
invitation  for  the  inmates  to  be  present  as 
guests  of  the  theatre  at  the  opening  perform- 
ance. The  local  Lions  Club  furnished  30 
autos  for  transportation. 


BALLOONS 

Airship  Balloons  Inflate  to 
Size  3  x  14,  Printed  on  One  Side 
with  Your  Copy 

$6.75  PER  M 

Cash  with  Order 
GOOD  FOR  SPECIAL  MATINEES 
CIRCUS-DAY  PARADES,  Etc. 

EDW.  I.  PLOTTLE  CO. 

Advertising  Specialty  Headquarters 
SCRANTON,  PA. 


In  addition  to  the  big  newspaper  cam- 
paign and  the  candy  gag  a  large  calliope 
covered  both  towns ;  cutout  displays  were 
arranged  in  several  windows,  among  which 
was  the  one  illustrated  herewith  and  which 
came  in  for  much  comment  and  reproduc- 
tion in  the  newspaper,  and  a  number  of 
other  routine  attention-getters.  As  Gammet 
states,  "if  anyone  in  both  towns  didn't  know 
that  picture  had  arrived,  the  fact  could  be 
attributed  to  either  deafness  or  dumbness." 

Besides  handling  the  Globe  in  Bethlehem 
Gammet  is  also  in  charge  of  the  Strand  and 
Embassy  at  Allentown,  which  more  or  less 
keeps  his  mind  concenrated  on  show  busi- 
ness. However,  he  has  found  time  to  lend  a 
hand  to  the  newspapers  in  a  fight  against 
daylight  saving  and  we'll  be  interested  to 
know  how  the  battle  turns  out.  In  the  mean- 
time, continued  good  luck  to  this  Round 
Tabler. 


MELINCOFF'S  CO-OP 

Max  Melincoft,  manager  of  the  Palace 
Theatre  in  Lawrence,  Mass.,  promoted  a  co- 
operative flyer  for  "The  Crowd  Roars,"  the 
expense  for  which  was  paid  for  by  the  mer- 
chants. Each  of  the  merchants  distributed 
5,000  of  the  heralds,  making  a  total  of  50,000 
that  were  distributed  in  addition  to  the 
10,000  that  the  theatre  put  into  circulation. 
This  sort  of  tie-up  is  a  natural,  that  dealers 
in  the  auto  line  are  sure  to  go  for.  The  flyer 
was  printed  up  on  14  x  20  machine  finish 
stock. 


June     II,  1932 


MOTION    PICTURE  HERALD 


59 


MATCHING  WITS  WITH  'OLD  SOL' 
TO  BOOST  BOX  OFFICE  RECEIPTS! 


Here  Are  Some  Sensible  Ideas 
That  Are  Practical  for  Almost 
Every  Location  in  the  Country 
Providing  They  Are  Put  Over! 

THE  time  is  at  hand  when  you  must  fight 
and  fight  hard  to  overcome  every  obstacle 
that  stands  in  the  way  of  satisfying  box 
office  receipts.  Local  conditions,  product,  opposi- 
tion nor  anything  else  is  sufficient  excuse  for  you 
to  throw  up  the  sponge  and  accept  defeat.  You 
must  analyze  more  infinitely  than  ever  before 
and  capitalize  on  every  possible  feature  of  your 
theatre  and  its  programs  in  an  effort  to  create 
a  desire  for  the  entertainment  you  have  to  sell 
that  will  eclipse  and  smother  all  efforts  of  oppo- 
sition enterprises.  To  do  this  means  minute 
attention  to  the  condition  of  your  theatre 
fronts ;  to  the  cleanliness  and  inviting  atmos- 
phere of  your  lobby ;  to  the  warmth  of  welcome 
and  polite  service  of  your  front  house  em- 
ployees ;  to  the  careful  analyzing  of  your  news- 
paper advertising,  heralds,  etc.,  with  the  thought 
in  mind  that'  every  sentence  contain  the  very 
ultimate  in  sales  appeal  as  directed  to  the  peo- 
ple of  your  particular  community ;  to  the  capi- 
talizing of  the  names  in  your  short  product, 
events  in  the  news  and  other  elements  of  these 
one  and  two-reelers  that  might  add  the  "ounce" 
necessary  to  balance  the  "Bargain"  scale  of 
amusement  seekers  in  your  favor.  It  means  that 
your  projectionists  and  stage  hands  must  be 
forcibly  impressed  with  the  responsibility  that 
is  theirs  and  that  a  keener  interest  be  taken  in 
capitalizing  on  all  available  effects  both  from 
the  booth  and  stage  to  present  your  show  in  the 
most  pleasing,  impressing  and  entertaining  man- 
ner. It  means  an  inventory  of  stage  equip- 
ment, film  library  and  store  room  that  might 
bring  to  light  equipment,  drapes,  novelty  pres- 
entations and  other  units  that  could  be  utilized 
at  this  time  to  make  your  theatre  more  inviting 
and  your  show  more  attractive. 

Think  and  Work  Hard! 

The  purpose  of  this  article  is  to  make  you 
THINK  and  think  hard;  WORK  and  work 
hard  to  overcome  the  obstacles  that  confront 
you.  Every  trade  journal  should  be  carefully 
perused  with  a  view  of  capitalizing  on  the 
schemes  that  have  proven  successful  to  other 
managers.  For  the  last  two  months  Publix 
Opinion,  Motion  Picture  Herald  and  other 
publications  devoted  to  theatre  operation  have 
been  giving  you  the  last  minute  suggestions  of 
the  brainiest  men  in  show  business  on  sales 
approach  to  offset  shrinking  receipts.  The 
proper  application  of  these  ideas,  coupled  with 
your  own  ingenuity,  ambition  and  energy,  will 
enable  you  to  secure  the  lion's  share  of  the 
amusement  business  in  your  territory.  Recrea- 
tion is  necessary  to  human  existence,  .and  if 
swimming  pools,  parks,  dance  halls,  baseball 
and  other  opposition  enterprises  are  cutting  into 
your  receipts  it  is  because  they  have  been  made 
to  APPEAR  more  inviting  to  the  amusement 
seeker  and  it  is  your  job  to  exert  every  effort 
to  emphasize  the  superiority  of  your  theatre 
and  its  attraction  to  the  point  where  it  will 
take  its  rightful  place  as  the  natural  mecca  of 
those  seeking  recreation. 

The  following  suggestions  and  references  are 
presented  with  the  assurance  that  four  out  of 
five  can  be  readapted  and  elaborated  upon  to 
fit  any  and  every  operation.  However,  it  is 
necessary  that  each  thought  be  analyzed  as  to 
its  possibilities  to  your  theatre. 


This  article  was  written  in  the  form  of  a 
bulletin  by  Jack  Jackson  of  the  Publix- 
Scranton  Division  and  sent  to  all  theatres  in 
that  zone.  We  have  made  just  a  few 
changes  in  order  to  adapt  it  to  this  de- 
partment and  make  it  practical  for  every 
member  and  reader. 

As  a  follow-up  to  the  many  summer  sug- 
gestions which  we  have  been  publishing,  we 
feel  certain  that  wide-awake  managers  will 
quickly  grasp  the  opportunity  to  put  these 
practical  ideas  to  work  for  their  theatres. 
We  heartily  endorse  every  one  of  them 
and  consider  each  suggestion  well  worth 
trying. 

Other  material  practical  for  stimulating 
summer  business  is  wanted.  If  you  have 
some  good  ideas,  or  have  started  some  form 
of  summer  activity  which  is  bringing  you 
business,  play  square  with  your  brother 
showmen  and  pass  it  along.  Keep  the  "All 
for  One  and  One  for  All"  spirit  alive. 

"CHICK" 


Bathing  Revues 

Every  retailer  of  bathing  suits  in  your  com- 
munity will  be  interested.  Begin  to  contact 
them  now,  arranging  for  a  bathing  revue  on 
your  stage  one,  two  or  three  nights.  In  the 
bigger  towns  the  revue  can  run  one  full  week. 

The  Jantzen  Bathing  Suit  dealers  have  a 
national  tie-up  on  pictures  in  which  Loretta 
Young,  Joan  Blondell  or  Douglas  Fairbanks, 
Jr.,  are  starred.  The  national  distributor  of 
these  suits  has  window  display  material  and 
other  sales  media  that  will  be  giyen  to  the 
dealer  for  the  asking.  Watch  your  bookings 
and  capitalize  on  this  tie-up. 

Soft  Drink  Tie-Ups 

Reference  to  your  files  will  bring  to  light 
detailed  campaigns  that  were  worked  success- 
fully in  many  of  the  theatres  last  year.  It's 
time  to  do  this  again.  Contact  your  bottling 
works  at  once,  being  sure  to  get  the  very  ut- 
most in  cooperation.  If  you  have  misplaced 
the  detailed  plans  call  on  some  of  the  man- 
agers who  operated  this  scheme  successfully 
last  year. 

Gold  Nights 

Gold  Nights  proved  themselves  as  being  real 
revenue  getters  in  every  operation  that  went  in 
for  this  type  of  activity.  It  is  more  than  a 
year  since  this  effort  was  engaged  in  in  many 
of  the  theatres.  It's  good  for  a  repeat — go 
after  it. 

Graduation  Parties 

Between  June  1  and  June  16  several  hun- 
dreds of  students  will  complete  their  studies. 
Every  class  is  anxious  to  celebrate  in  some 
manner.  By  starting  to  contact  school  princi- 
pals and  class  leaders  at  once  you  can  influence 
these  celebrations  to  be  held  at  your  theatre. 
Do  the  job  thoroughly — contact  every  grade 
and  high  school ;  parochial  schools ;  private  in- 
stitutions, not  only  in  your  town,  but  in  those 
towns  immediately  surrounding  it. 

Ice  Cream  Tie-Ups 

Motion  Picture  Herald  issue  of  May  14 
carries  details.  Dig  up  the  issue — study  the 
plans  thoroughly  and  approach  your  manufac- 
turers with  the  kind  of  enthusiasm  that  guar- 
antees success.  It's  being  done  other  places — 
YOU  can  do  it. 


'Hard  Work"  Is  the  Answer 
to  Those  Who  Want  to  Know 
How  They  Can  Go  Through 
This  Summer  Without  Losses! 


Smaller  ice  cream  makers  and  retailers  can 
be  contacted  for  the  give-away  of  ice  cream 
cones,  small  portions  of  brick  cream,  etc.,  in 
the  lobby  of  your  theatre  either  on  one  day  a 
week  or  as  a  regular  summer  advertising  ac- 
tivity. The  dealer  will  supply  the  girl  attend- 
ants and  the  ice  and  is  getting  a  marvelous 
break  in  being  privileged  to  distribute  samples 
to  the  select  patronage  of  your  theatre. 

Ice  cream  give-aways  for  kiddie  matinees  are 
marvelous  business  stimulators — go  after  them. 

Pony  Give-Aways  —  Police  Puppy  Give- 
Aways,  Etc. 

Two  theatres  recently  engaged  in  this  activity 
with  two  to  20  merchants  cooperating,  guar- 
anteeing herald  coverage,  window  display  and 
newspaper  advertising  over  a  four-week  period 
plus  the  price  of  the  pony  and  dogs  at  no 
cost  to  the  theatre,  whatever. 

Kid  Business 

Keep  it  alive  by  all  means.  Go  into  pet  mati- 
nees with  prizes  for  the  best  dogs  and  best 
cats.  Go  in  for  pie-eating  contests,  ice-cream- 
eating  contests,  kid  games  and  other  things  of 
interest  to  the  youngsters  that  will  make  them 
think  of  your  theatre  first  when  seeking  amuse- 
ment and  then  go  home  and  tell  the  grown 
folks  what  a  wonderful  time  they  had.  Re- 
work all  the  old  kiddie  stunts  you  ever  did 
and  generate  some  new  ones. 

Bicycle  Give-Aways 

Every  youngster  in  your  territory  is  anxious 
to  own  a  bicycle  and  every  bicycle  dealer  is 
anxious  to  get  the  kind  of  advertising  in  back 
of  his  product  that  will  mean  real  sales  effort. 
You  might  not  be  able  to  get  a  new  bicycle, 
and  if  you  can't,  follow  Ed  Cangley's  scheme 
at  Owego,  who  repainted  an  old  one  and  in- 
creased his  kid  business  60  per  cent  on  the 
day  of  award. 

Refrigerator  Give-Aways 

No  product  on  the  American  market  is  re- 
ceiving the  advertising  today  that  is  given 
automatic  refrigeration.  Competition  in  this 
field  is  keener  than  in  any  other  and  very  little 
opposition  confronts  you  in  contacting  dealers 
for  give-aways  either  on  numbers,  popularity 
or  other  type  of  contests. 

Ice  Box  Give-Aways — Ice  Coupon  Books 

Dealers  in  natural  and  artificial  ice  are  finally 
awakening  to  the  menace  of  automatic  refriger- 
ation and  are  conducting  demonstrations  to  il- 
lustrate the  value  of  ice  over  electric  refriger- 
ation. These  dealers  are  ready  and  willing  to 
give  ornamental  ice  boxes  and  prizes  running 
into  tons  of  ice  in  the  form  of  coupons  good 
for  100,  500,  1,000  and  2,000  pounds  of  ice  to 
your  patrons.  This  activity  has  already  been 
worked  successfully  by  the  American  Theatre, 
Pittston  and  Strand  Theatre,  Scranton. 

Amateur  Nights 

Regardless  of  the  hot  weather,  the  presenta- 
tion of  amateur  talent  in  most  instances  means 
increased  business.  This  activity  has  also  been 
deal  for  almost  a  year — revive  it.  Contact  the 
prize  winners  of  previous  contests — solicit 
(.Continued  on  next  page) 


MOTION    PICTURE  HERALD 


June     II,  1932 


MATCHING  WITS  WITH  xOLD  SOL'! 

(Continued  front  preceding  page) 


dancing  schools,  piano  and  violin  teachers,  band 
instrument  stores  and  others  who  will  provide 
you  with  a  list  of  their  prize  pupils  that  will 
raise  the  roster  of  available  talent  to  dimen- 
sions that  will  guarantee  several  weeks  of 
varied  presentations. 

Stage  Weddings 

Wherever  this  activity  has  been  indulged  in 
the  SRO  signs  have  been  hung  out.  June  is  the 
month !  The  cooperation  of  department  stores, 
Jewelers,  florists,  lingerie  merchants,  shoe 
dealers,  millinery  stores,  beauty  parlors,  auto 
dealers,  etc.,  is  all  yours  for  the  asking.  A 
detailed  plan  of  conducting  a  stage  wedding  will 
be  found  in  the  Motion  Picture  Herald  issue 
of  December  12,  1931,  and  October  31,  1931. 
If  these  numbers  are  not  on  hand,  a  letter  to 
"Chick"  Lewis,  1790  Broadway,  New  York, 
will  bring  duplicates.  Write  for  them  and  put 
this  over  big. 

Clean-Up  Week 

In  a  lot  of  the  cities  the  newspapers  have 
already  gotten  in  back  of  this  annual  event. 
If  your  town  is  one  that  remains  untouched, 
contact  your  newspaper  at  once.  Start  the  ac- 
tivity at  your  theatre.  Get  every  usher,  cleaner, 
stage  hand,  operator  and  yourself  working  to 
refurnish  the  entire  house.  An  excellent  out- 
line of  how  to  go  about  this  is  included  in  the 
first  two  paragraphs  on  Page  60  of  Motion 
Picture  Herald  issue  of  May  14. 

Garden  Week 

This  also  offers  an  opportunity  for  newspaper 
cooperation.  The  world  is  in  love  with  flowers ! 
Every  one  from  6  to  66  wants  a  garden!  Tie 
in  with  your  newspaper,  offering  prizes  of  ad- 
missions to  your  theatre  to  the  best  examples 
of  home  grown  flowers  and  plants.  In  addi- 
tion to  the  advertising  and  goodwill,  you  will 
receive  the  flowers  and  plants  entered  in  the 
contest  will  make  a  very  attractive  lobby  dis- 
play to  which  entrants  will  invite  their  friends. 
This  idea  is  as  big  as  you  make  it.  Elaborate 
upon  it,  but,  get  it  under  way. 

Lobbies 

Begin  at  once  to  inaugurate  a  series  of  ac- 
tivities that  will  liven  the  lobby  of  your  the- 
atre. The  give-away  of  ice  cream ;  soft  drinks ; 
iced  tea ;  cake ;  the  exhibition  of  rowing  ma- 
chines with  girl  demonstrators ;  reducing  equip- 
ment with  girl  demonstrators  and  many  other 
ideas  offer  possibilities  of  cost  free  tie-ups  that 
will  liven  your  lobby  and  provide  additional  in- 
terest and  entertainment  for  your  patrons. 

Arrange  for  novel  ornamentation  of  your 
lobby.  This  can  be  done  with  colored  tissue  pa- 
per. Avoid  warm  colors  during  the  summer 
months.  Make  use  of  live  greens,  being  sure 
that  they  are  changed  at  regular  intervals  and 
at  no  time  allow  withered  leaves  to  predomi- 
nate. There  are  many  other  ideas  along  this 
line  that  can  be  capitalized  upon  to  lend  a  con- 
stantly changing  atmosphere  that  will  be  wel- 
comed by  your  patrons  and  will  add  to  the  in 
viting  appearance  of  your  theatre. 

Cooling  Plants 

Those  houses  equipped  with  cooling  systems 
have  a  natural  edge  on  any  other  type  of  en- 
tertainment offered  during  the  summer  months, 
but  they  must  be  sold  and  sold  forcibly.  Sell- 
ing your  cooling  system  is  of  outstanding  im- 
portance to  you.  Start  doing  it  right  now.  Use 
your  screen,  your  newspapers,  programs,  lobby 
displays  and  outdoor  billing,  if  any,  to  impress 
the  fact  that  an  even  temperature  prevails  at 
all  times.  Don't  get  tired  of  telling  your  pa- 
trons in  every  way  of  the  cool  comforts  of 
your  theatre.  Sit  down  now  and  write  20  or 
30  short  institutional  lines  of  your  cooling  sys- 
tem to  be  included  immediately  below  or  above 
the  signature  cut  in  every  ad  you  publish  on 
your  theatre. 


Keep  these  alive  as  long  as  Old  Sol  con- 
tinues to  turn  on  the  heat.  Nobody  is  going 
to  take  it  for  granted  that  your  theatre  is  cool 
unless  you  tell  them  so  every  time  you  get  a 
chance.  Go  through  your  house  lighting ;  sub- 
stitute greens  and  blues  for  the  orange,  am- 
bers, reds  and  other  hot  colors.  Look  over 
your  front  displays  and  see  that  borders  are 
changed  into  cool  colors.  Run  through  your 
film  library  for  the  cool  trailers  that  were 
used  last  year  and  put  them  on  the  screen  again. 
Supplement  these  from  time  to  time  with  two 
and  three  frame  "intimate"  copy  trailers  that 
will  further  impress  your  audience  with  the 
comfort  that  is  theirs  while  in  your  theatre. 

Secure  detailed  data  on  your  cooling  system 
and  arrange  to  break  it  down  into  four  or  five 
newspaper  stories  showing  how  much  water  is 
used ;  how  many  cubic  feet  of  air  is  turned  out ; 
how  often  it  is  changed ;  details  of  the  de- 
humidifying  process ;  get  pictures  of  the  mayor 
and  city  engineer  turning  on  your  cooling  sys- 
tem ;  get  the  dimensions  of  your  fans  and  their 
possible  capacity  of  intake ;  provide  the  details 
of  expulsion  of  stale  air.  There  are  dozens  of 
angles  on  the  cooling  plant  alone,  each  of  them 
good  for  a  story.  Many  of  these  can  be  accom- 
panied by  art  if  you  are  ingenious  enough  to 
coin  the  scheme.  In  addition  to  the  mayor  and 
city  engineer,  get  girls  from  the  local  swim- 
ming pools ;  the  fattest  man  in  town  in  a  fur 
overcoat  keeping  cool  at  your  theatre.  Ideas 
along  this  line  are  too  numerous  to  chronicle. 
Again  I  refer  you  to  Motion  Picture  Herald 
issue  of  May  14  where  five  full  pages  from 
60  to  64  provide  myriad  suggestions  for  capi- 
talizing upon  your  cooling  plants. 

From  the  ideas  provided  here  it  is  possible 
to  build  up  a  running  campaign  that  will  over- 
lap one  activity  on  the  other  throughout  June, 
July  and  August.  The  complete  plans  should 
be  laid  out  NOW  and  followed  carefully  unit 
for  unit  to  a  conclusion.  Remember,  HABIT 
has  the  strongest  grip  on  the  pocketbook  of 
America,  and  advertising,  forceful  and  consist- 
ent, has  moulded  most  of  the  habits.  IT  IS 
UP  TO  YOU  TO  GET  EVERY  POSSIBLE 
PATRON  IN  THE  HABIT  OF  GOING  TO 
YOUR  THEATRE.  You  can  do  it,  but  it  is 
going  to  take  RESOURCEFULNESS,  AM- 
BITION and  ENERGY  enthusiastically  ap- 
plied. Get  busy ! 


ASSISTANT  MANAGERS! 

Managers  who  are  members  of  the 
Club  should  take  steps  to  enroll  their 
assistants  in  our  organization  as  soon 
as  possible. 

It  will  give  them  an  added  interest 
in  their  work  and  help  you  to  impress 
upon  them  the  many  responsibilities 
that  go  with  theatre  management. 

Assistants  so  enrolled  at  the  re- 
quest of  their  superiors  are  entitled 
to  all  the  advantages  of  the  Club  but 
do  not  receive  membership  certifi- 
cates until  they  have  been  promoted 
to  a  manager's  berth. 

Hundreds  of  our  most  active  mem- 
bers joined  while  they  were  assistants 
and  found  our  pages  most  helpful  in 
acquiring  a  keen  understanding  of 
the  manifold  duties  in  theatre  man- 
agement, advertising,  exploitation, 
etc.  It's  the  real  school  of  showman- 
ship and  provides  a  much-needed  in- 
centive for  them  to  advance  in  the 
business. 


POSTER  ART  WORK 
FOR  THE  THEATRE! 

This  week's  contribution  to  the  poster 
art  series  is  from  the  work  shop  of  D.  New- 
ton Perkins,  artist,  and  A.  M.  Jacob,  man- 
ager, of  the  Majestic  in  Jackson,  Miss. 

The  top  poster,  while  rather  old,  is  so 
well  done  that  we  thought  it  well  worth 


reproducing  for  whatever  value  it  may 
possess  in  the  way  of  ideas  in  the  handling 
of  such  material.  No  denying  the  fact  that 
it  is  forceful  and  seat-selling  in  more  ways 
than  one.  Just  what  the  colors  consisted  of 
we  cannot  say,  but  from  all  indications  it 
must  have  been  a  swell  piece  of  work. 

The  second  photo  shows  one  of  the  attrac- 


tive pieces  of  art  display  work  turned  out 
by  Perkins  and  is  typical  of  the  present  day 
trend.  When  properly  handled,  spotted  in 
a  good  place  in  the  lobby,  and  flooded  with 
baby  spots  in  good  color  combinations,  these 
displays  can  do  more  to  emphasize  some 
coming  attraction  than  any  other  lobby 
means  we  can  think  of. 


June    II,  1932 


MOTION    PICTURE  HERALD 


6! 


JUNGLE  FILMS  ARE 
NATURALS  FOR  YEOH 
AT  MALACCA  HOUSE 

Once  again  we  hear  from  T.  S.  Yeoh, 
manager  of  the  Capitol  Theatre,  'way  over 
in  Malacca,  Straits  Settlements,  and  a  glance 
at  a  couple  of  snapshots  enclosed  in  his  let- 
ter discloses  that  conventional  picture  bal- 
lyhoos  are  as  much  in  vogue  in  that  coun- 
try as  in  the  good  old  U.  S.  A. ;  the  only 
difference  being  that  certain  films  appear 
to  be  naturals  for  native  exploitation. 


REGIONAL  CHAIRMEN 


What  could  be  sweeter,  by  the  way,  for 
real  atmosphere  on  pictures  like  "Africa 
Speaks"  and  "Trader  Horn"  than  a  horde 
of  black-skinned  natives,  an  assortment  of 
tom-toms,  jungle  shrubbery,  stuffed  alli- 
gators and  whatnot.  Take  a  squint  at  those 
black  boys  in  the  photos,  carrying  spears 
and  dressed  in  tribal  headgear.  The  bear 
riding  the  motor  tricycle  may  be  a  trifle 
incongruous,  but  some  allowances  must  be 
made  for  showbusiness,  even  in  Malacca. 


The  next  time  we  hear  from  Showman 
Yeoh,  perchance  he'll  send  along  some  fur- 
ther details  on  exploitation  in  his  town. 
Just  wait  until  he  shows  "Tarzan."  We  can 
guess  the  S.  R.  O.  sign  will  be  hung  out  on 
that  occasion.  In  the  meantime  we  wish 
him  continued  success. 


FISCHER  AND  GEORGE 
HUEBNER  GAVE  AWAY 
FREE  SEATS  TO  POOR 

Welfare  organizations  can  hardly  be  ex- 
pected to  dole  out  entertainment  in  addition 
to  food,  clothing  and  other  necessities  these 
tough  times,  so  it  remained  for  A.  Fischer, 
assistant  manager,  and  his  proprietor-boss, 
George  Hueber,  of  the  Strand  and  Crystal 
Theatres,  Oconomowoc,  Wis.,  to  take  care 
of  that  end  for  the  needy  families  in  their 
community. 

These  two  are  therefore  giving  free 
tickets  on  certain  nights  of  the  week  to  those 
actually  in  need,  and  in  return  are  receiv- 
ing some  corking  publicity  in  local  news- 
papers. Fischer  thinks  some  other  Club 
members  might  want  to  fill  those  extra  seats 
on  off  nights  and  is  passing  the  idea  along. 
The  act  was  certainly  a  charitable  one  and 
undoubtedly  means  of  furthering  good  will 
and  respect  for  the  theatre. 


JACK  ALLAN 

Eastern  Canada 
WALLACE  R.  ALLEN 

New  York  City 
CHARLES  AMOS 

Tennessee 
E.  E.  BAIR 

Eastern  Ohio 
W.  H.  BERGMANN 

Nebraska 
M.  R.  BLAIR 

Iowa 

FRANK  BOUCHER 

Virginia 
BUNNY  BRYAN 

Chicago 
L.  W.  CARROLL 

Vermont 
FRANK  J.  CELOUD 

Missouri 
C.  H.  CHIDLEY 

Wyoming 
RALPH  COKAIN 

Indiana 
DAVE  DAVIDSON 

Michigan 
JOSEPH  DONDIS 

Maine 
PETE  EGAN 

Western  Canada 
JIMMY  EWING 

South  Dakota 
LES  FOUNTAIN 

Southern  California 
CLIFF  GILL 

Minnesota 
LARRY  GOUX 

Oregon 
BILL  HENDRICKS 

West  Virginia 
ERNEST  L.  HICKEY 

New  Hampshire 
FRANK  B.  HILL 

Washington 
JACK  HOBBY 

Rhode  Island 
EARLE  HOLDEN 

Georgia 
GEORGE  B.  ERWIN 

North  Dakota 
FRED  E.  JOHNSON 

Western  Pennsylvania 
THOMAS  KANE 

Northern  California 


GUY  KENIMER 
Florida 

FRANK  LA  BAR 
North  Carolina 

GEORGE  LABY 

Massachusetts 
MURRAY  LAFAYETTE 

New  Jersey 

FRANK  LA  FALCE 
Washington,  D.  C. 

JIM  LANDERS 
Texas 

WILLIAM  A.  LEVEY 
Long  Island,  N.  Y. 

COL.  HARRY  LONG 
Maryland 

J.  D.  MARPOLE 
Utah 

FRED  MEYER 

Wisconsin 
WALTER  MORRIS 

North  Carolina 
C.  C.  MURRAY 

Kansas 
RALPH  NOBLE 

Arkansas 
JACK  O'CONNELL 

Northern  Ohio 
MATT  PRESS 

Mississippi 
BOB  RAY 

Nevada 
VERNON  REAVER 

Alabama 
A.  R.  RITTENBERG 

Albany,  N.  Y. 
JOHN  SCANLON 

Connecticut 
ED.  E.  SCHMADEKA 

Idaho 

HUGH  SMART 
South  Carolina 

AL  STETSON 
Arizona 

JOE  STRIBLING,  JR. 

Oklahoma 
WILL  STEEGE 

Montana 

ANNA  BELL  WARD 

Kentucky 
JERRY  ZIGMOND 

Colorado 


FOREIGN  CHAIRMEN 


J.  H.  STODEL 

South  Africa 
LORENZO  GELABERT 

Porto  Rico 
MEL  LAWTON 

Australia 


LORRIE  WEBB 

England 
HENRY  G.  SANTOS 

Hawaii 
J.  NORONHA,  JR. 

China 


San  Francisco  Transfers 

The  following  are  the  latest  changes 
made  among  RKO  houses  in  San  Fran- 
cisco : 

Jack  Condy,  formerly  of  the  Hill  Street 
Theatre,  Los  Angeles,  is  now  house-man- 
aging the  Golden  Gate.  Emil  Numan,  for- 
merly publicity  man  at  the  Orpheum  The- 
atre, is  now  handling  publicity  for  the 
Golden  Gate.  A.  S.  Vidaver,  recently  with 
L.  R.  Greenfield  Theatres,  is  the  new  pub- 
licity man  for  the  Orpheum.  Ben  Black  is 
taking  care  of  production  at  the  Golden 
Gate.  All  of  which  lends  to,  the  report  that 
Len  S.  Brown,  new  division  man,  is  shak- 
ing things  up  a  bit. 


SAM  LEFFLER  BUSY 
ON  HIS  NEW  JOB  AT 
STATE  IN  ALLENTOWN 

The  chief  reason  why  Club  members 
haven't  been  lately  informed  on  the  show- 
selling  activities  of  Samuel  Leffler  is  be- 
cause this  Round  Tabler  has  been  busily 
engaged  finding  his  way  around  his  newly 
adopted  place  of  business  at  Allentown,  Pa. 
You  will  recall  that  Samuel  was  formerly 
in  charge  of  the  Europa  Theatre,  Philadel- 
phia ;  now  he's  at  the  helm  of  the  State, 
Wilmer  &  Vincent  house  at  Allentown. 

By  way  of  resuming  his  contributions  to 
this  department  we  are  calling  attention  to 
a  photo  showing  a  portion  of  the  younger 
element  in  his  town  responding  to  a  cele- 
bration of  Boys'  Week  and  the  inaugura- 
tion of  a  Magic  Club.  Most  of  the  young- 
sters are  representative  groups  from  the 
Y.  M.  C.  A.,  the  Boy  Scouts  of  the  Central 
High  School  and  carriers  from  two  local 
newspapers.  The  idea  of  the  club  is  based 
upon  the  thought  that  most  all  boys  are 
interested  in  the  manipulation  of  magic 
tricks.  Giveaways  of  magic  articles,  etc., 
are  handled  in  the  usual  fashion.  Member- 
ship cards  and  buttons  for  the  boys  are  fur- 
nished by  the  theatre. 


Another  box  office  stimulant  recently  used 
by  Leffler  was  accomplished  through  a  tie- 
up  with  the  advertising  manager  of  the 
classified  department  of  a  local  paper. 
Scene  stills  from  current  and  coming  attrac- 
tions were  reproduced,  with  caption  ask- 
ing, "What  Do  You  Think  Bill  So  and  So 
is  saying  to  Minnie  So  and  So  in  Such  and 
Such  Now  Playing  at  the  State."  The 
words  making  up  the  answers  were  scat- 
tered among  different  ads  in  the  classified 
columns.  Front  page  promotion  by  the 
paper  went  with  this  stunt. 

From  time  to  time  this  department  has 
carried  accounts  of  how  kiddie  attendance 
has  been  developed  at  matinees  through  the 
use  of  magic  games,  etc.,  and  we  therefore 
judge  that  most  of  our  members  are  familiar 
with  the  stunt.  If  there  are  any  who  are 
still  desirous  of  learning  the  whereabouts 
of  firms  manufacturing  this  material,  we'll 
be  glad  to  supply  the  information.  The  cost 
is  extremely  low  when  bought  in  even  small 
quantities.  Classified  gags  have  also  been 
discussed  quite  freely  in  these  columns  and 
we  think  that  Leffler  gave  an  interesting 
slant  to  his  when  reproducing  the  scene 
stills  with  query  as  to  dialogue. 

By  this  time  Leffler  has  undoubtedly  hit 
his  stride  down  at  his  new  house  and  we'll 
be  looking  forward  to  hearing  all  about  the 
other  stunts  he's  been  pulling  to  jack  up 
the  good  old  box  office.  What  say,  Sam? 
Shoot  the  dope  along. 


62 


MOTION    PICTURE  HERALD 


June     II,  1932 


EXCHANGE  MATS  AND  ADVERTISING 


Figure  "A 


By  KEN  LONG 

A LAYOUT  is  a  diagram  of  an  advertisement  showing  arrangement  of  all  copy 
and  illustrations.  The  purpose  of  the  layout  is  to  give  the  compositor  a  clear 
picture  of  the  desired  advertisement. 
Here  is  an  outline  showing  the  various  steps  taken  in  laying  out  an  ad  using  the 
producer's  material  illustrated  in  Fig.  "A."    (Mats  Nos.  B-3  and  B-5  from  RKO's, 
"State's  Attorney"  press  book.) 

First  draw  a  rectangle  (Figure  "B")  the  size  of  the  ad  which  is  to  be  made. 
Then  place  the  illustration  of  Barrymore  in  this  rectangle  (Figure  "C")  and  plan  how 
it  can  be  cut  to  give  maximum  space  to  copy  and  still  retain  a  likeness  of  Barrymore. 
Fig.  "D"  shows  how  this  illustration  is  cut,  and  panels  inserted. 
The  illustration  of  Twelvetrees  is  placed  as  shown  in  Figure  "E." 
After  the  illustrations  have  been  cut,  mark  off  on  the  mat,  with  pencil,  exactly 
where  the  casting  is  to  be  made.   These  markings  should  be  accurate  so  that  the  part 
of  the  casting  retained  for  the  ad  is  exactly  like  the  illustration. 

Copy  is  then  lettered  in  roughly  (Figure  "F"),  lettering  all  display  lines  and 
indicating  body  copy  (Copy  A — Figure  "H"). 

Now  letter  in  boldly  all  lines  which  would  be  emphasized.  (Figure  "G.")  Also 
make  panel  rules  as  heavy  as  desired,  and  put  in  rules  around  illustration.  This  gives  a 
clear  picture  of  about  how  the  finished  ad  will  look. 

Specify  type  styles  and  sizes  of  all  important  parts  in  the  ad  as  shown  in 
Figure  "H,"  which  represents  the  complete  layout.  If  all  hand-lettering  on  the 
layout  is  clear,  body  copy  may  be  typed  to  one  side.  However,  it  is  a  better  plan 
to  type  the  copy  complete  as  shown  in  Figure  "I,"  then  all  lines  are  entirely  legible 
to  the  compositor.  If  this  is  done,  make  sure  there  are  no  inconsistencies  between 
the  copy  and  layout. 

The  extra  time  involved  in  typing  out  your  text  is  well  spent,  because  it 
eliminates  most  chances  of  errors  by  the  composing  room.  Many  managers  still 
scribble  or  scrawl  their  copy  on  a  piece  of  dirty  yellow  paper  and  then  wonder  why 
it  is  not  understood  or  readable. 

Another  thought  to  keep  in  mind  is  that  the  shape  or  proportions  of  the  large 
and  small  box  above  and  below  the  mat  can  always  be  arranged  to  suit  the  mat 
you  select,  within  reason  of  course.  It  is  even  advisable  to  try  different  sizes  for  this 
purpose  so  as  to  avoid  a  monotonous  repitition  of  the  same  kind  of  ads. 


Figure'B 


Figure  "C 


Figure 


June    II,  1932 


MOTION    PICTURE  HERALD 


63 


STRUCTURE  EXPLAINED  STEP  BY  STEP 


Figure's' 


Figure  F" 


He  Knows  Ml  TVieTncks 
Of  Law  And  Women! . . . 

anJmaUi  them  both hu m: rlrtl s  1 

BJOHN 
ARRYMORE 


"STATE'S  ATTORNEY' 

An  RKO  Raj.,  P.ct-'e  '  _.(■* 

Helen  Ty/elvetrees 

W,llu-,m(iUje)6oHd    Jill  Esmond 


25*  to  i  p.m 


Figure  H" 


3o,}/  c/n-//  /3,  /J  ci„ 


e  Knows  All  The  Tricks 
Of  Law  And  Women! . . . 


-and  makes  iherr}  boih  his  mistress' 

JOHN 


25*  to  ip 


'WEDTHUR-  FRI 

mi!) 


Tel  9003 


Figure  G" 


j  H  e  Knows  All  The  Tricks 
I  Of  Law  And  Women! 

I    and mokei  them  both  his  rriu trail 

\\  JOHN 

DAHHYMORE 


STATE'S  ATTOHNEY 

Helen  Twelvetrees 

WMI.amCSUdclBociJ   Jill  Esmond 


25"  to  1  pm 


F/gc/re  I 


He  Knows  All  The  Tricks 

Of  Law  And  Women.' . . . 

and  makes  them  hoth  his  mistress.' 


B 


J  0  NN 
A      R  R 


M 


0 


R  E 


Copy  -  A  -- 

prosecutor  in  the  court  of 
justice. . .but  a  law  unto  himself 
in  the  court  of  love. 

He's  superb  in  his  first, 
great,  timely  American  role  as 

"S  T  A  T  E'S  ATTORNEY" 
An  R.K.O.  Radio  Picture!. .with 
Helen  Twelvetrees 
William  (Stage)  Boyd  -  Jill  Esmond 


Also 

"LIGHTHOUSE  LOVE" 


SCREEN 
SOUVENIRS 


LATEST 
NEWS  EVENTS 


W    E  D-THUR-FRI 

Broad  &  Main  St.  Tel.  9003 
250  to  1  p.m. 


64 


MOTION    PICTURE  HERALD 


June     II,  1932 


DON'T  WAKE  HIM  UP! 

— he  certainly  must  have  been  asleep.  Because  it  started  to  get  dark  with  every  indication  of 
an  approaching  storm  of  no  small  proportions,  and  here  he  was  with  a  great  big  theatre  on  the 
main  street. 

As  it  became  dark  his  front  should  have  been  illuminated.  Should  have  been  fully  lighted 
as  a  matter  of  fact  so  that  everyone  on  the  street  could  see  the  theatre. 

But  the  manager  and  especially  his  cashier,  located  right  out  at  the  front  doors,  failed 
to  meet  the  situation,  and  so  throughout  the  storm,  which  lasted  for  the  better  part  of  two 
hours,  the  front  of  that  theatre  was  as  dismal  looking  and  dead  as  a  tomb.  If  none  of  the 
people  on  the  street  went  into  the  theatre  it  was  because  they  were  not  aware  of  the  fact1 
that  there  was  a  theatre  to  go  into. 

As  we  said  before,  don't  wake  him  up.  His  boss  will  be  doing  that  when  they  come  to 
check  him  out. 


VARIETY  OF  SELLING 
GAGS  USED  AT  PIQUA 
BY  MANAGER  COWAN 

Thanks  to  M.  E.  Cowan,  resident  man- 
ager of  Schine's  Piqua  Theatre,  Piqua, 
Ohio,  we  are  able  to  inform  readers  on  a 
few  show-selling  gags  which  have  been 
used  at  that  house  for  the  past  several 
weeks. 

In  addition  to  rigging  up  a  most  attrac- 
tive front  for  "Polly  of  the  Circus,"  a  photo 
of  which  appears  on  this  page,  we  note  that 
he  issued  a  herald  which,  along  with  appro- 
priate copy  on  picture,  carried  spaces  for  10 
signatures.  These  were  distributed  by 
youngsters  and  a  note  at  bottom  stated  that 
every  child  who  returned  heralds  with  sig- 
natures would  be  presented  with  a  pass  good 
for  any  performance  ! 


The  two-for-one  idea  was  expressed  by 
distribution  of  a  small  throw-away  headed, 
"Let's  Get  Acquainted — Acquainted  with 
you  and  your  family.  .  .  .  Buy  one  admis- 
sion ticket  and  bring  your  friend  as  your 
guest."   The  offer  was  limited  as  to  time. 

Other  gags  included  the  plugging  of  a 
team  of  radio  artists  with  a  calling  card 
which  bore  names  and  a  notation  on  mar- 
gin, "Called  But  You  Were  Out" ;  a  tie-up 
with  a  seed  company  for  distribution  of 
samples  of  flower  seed  in  envelopes  bear- 
ing advertising  copy  for  both  seed  company 
and  theatre ;  a  special  art  herald  for  an- 
nouncement of  an  Easter  Fashion  Show ;  a 


"closed  for  the  day"  card — gone  to  see  'Co- 
hens and  Kellys  in  Hollywood'  at  the  Pi- 
qua," and  use  of  the  wall  paper  herald  on 
the  aforementioned  picture,  copy  stating 
that  "the  paper  was  being  scraped  off  the 
wall  to  make  room  for  the  crowds  to 
see — ." 

We  also  note  that  Cowan  is  using  his  pro- 
grams for  editorial  boxes  on  the  subject  of 
"refreshing  qualities  of  entertainment,"  etc. ; 
in  other  words,  some  institutional  selling. 
We  are  glad  to  hear  news  from  Piqua  again, 
which  used  to  be  regularly  represented  in 
this  department  under  Sid  Laurence's  name. 
The  latter  is  still  closely  identified  with 
show-selling  along  the  Schine  Ohio  circuit. 


KEYES  IS  GETTING 
GOOD  RESULTS  WITH 
RADIO  BROADCASTS 

W.  A.  Keyes,  prominent  Dayton  exhib- 
itor and  owner  of  the  Victoria  Theatre,  has 
inaugurated  a  weekly  series  of  fifteen  min- 
ute radio  chats  to  movie  fans  and  other 
radio  listeners  over  Station  WSMK. 

Keyes'  programs,  which  he  conducts  him- 
self, are  devoted  a  minute  to  the  introductory 
announcement  of  the  series,  general  copy  on 
the  information  he  would  furnish  in  answer 
to  questions  from  listeners ;  a  boost  for  both 
the  theatre  and  the  current  picture.  The 
following  minute  and  a  half  is  devoted  to  a 
synopsis  of  the  picture  which  does  not  re- 
veal the  climax  or  end  of  the  story. 

Six  minutes  are  devoted  to  comment  and 
interesting  personality  notes  about  the  star, 
together  with  an  outline  of  her  career  on 
stage  and  screen.  Keyes  talked  for  two  and 
a  half  minutes  on  George  Brent,  bringing 
out  the  new  popular  hero's  interesting  and 
romantic  life  in  Ireland  and  this  country. 
After  the  notes  on  Brent,  Keyes  sang  an 
Irish  ballad,  "Mother  Machree,"  and  made 
the  final  announcement,  which  consisted  of 
an  offer  of  complimentary  tickets  to  the  first 
25  listeners  who  wrote  letters  requesting  in- 
formation about  fans  and  pictures. 

Newspaper  space  was  taken  to  announce 
the  first  of  the  broadcasts  and  publicity  was 


TOM  KANE  AROUSED 
PLENTY  CURIOSITY 
WITH  A  UNIQUE  AD 

A  series  of  unique  ads  were  run  on 
"Arrowsmith"  by  Tom  Kane,  manager  of 
the  Sequoia  Theatre,  Redwood  City,  Calif., 
outstanding  enough,  we  believe,  to  earn  him 
a  citation.  At  any  rate  we  note  that  Ad- 
vertising Director  Bob  Collier  took  occasion 
to  reproduce  one  of  the  ads  in  his  "Ad 
Bulletin"  a  short  time  back. 

The  copy  in  the  accompanying  reproduc- 
tion tells  its  own  story  so  about  all  the 
additional  information  we  can  pass  along  is 
that  the  ad  was  run  on  a  Friday  and  Satur- 
day, accompanied  by  a  teaser  in  another 
section  to  effect  that  "Dr.  Martin  Arrow- 
smith,  M.D.,  had  a  startling  announcement 
for  the  Redwood  City  Public.  Watch  Mon- 
day's Tribune  for  Details."  The  "expose" 
was  carried  in  the  issue  the  day  before 
playdate  and  copy  was  practically  the  same 
as  reproduced  in  the  ad  except  that  name 
of  picture,  star  and  theatre  were  inserted. 


The  novel  ads  caused  plenty  of  comment 
and  we  note  that  a  Pasadena  house  dupli- 
cated the  stunt.  We're  passing  it  along  to 
other  Club  members  with  Tom  Kane's  com- 
pliments and  if  there's  any  further  recogni- 
tion due  him  for  his  display  of  originality 
we  sincerely  hope  he  gets  it.  In  the  mean- 
time we'll  be  looking  for  further  news  about 
showbusiness  in  Redwood  City. 


also  secured  on  radio,  theatre  and  general 
pages  of  the  local  newspapers.  The  first 
broadcast  brought  Keyes  a  preview  gross 
several  hundred  dollars  above  average  for 
the  Victoria  on  such  occasions. 


A  DOCTOR  WHO  BELIEVES  IN  ADVERTISING 

Dr.  Martin  Arrowsmith,  M.  D. 

Eminem  Physician  and  Surgeon 

Takes  Pleasure  m  Announcing  His  Opening 
In  Redwood  City 

AT  22x5  BROADWAY 

(Opposite  Court  House) 

Tuesday  at  2.  P.  M.,  March  8th 

SCALE  OF  PRICES 

Adult-   „    SOc  per  visit 

Children  between  12  and  18  25c    "  '* 

Children  Under  12  years   10c    "  " 

All  above  Prices  ore  Strictlv  Cash 

Our  Phone  Number  for  Consultation  and  Appointment 
Redwood  City  1158 

Dr.  Martin  Arrowsmith,  M.  D. 

A  DOCTOR  WHO  BELIEVES  IN  ADVERTISING 


McCUAN'S  CHANGED  STYLE  OF  AD  IN  WEEKLY  NEWSPAPER 


&/>e(  AMEO 

SOUND  y^jfsYSTEM 


Tonight  and  Fri.,  April  21-22 

Miriam  Hopkins        Jack  Oakie 

"DANCERS  IN  THE  DARK" 

Beauty  Secrets  of  Hollywood 


Saturday,  April  23 

Warner  Oland 

in 

"CHAS.  CHAN'S  CHANCE" 
Pitts  Comedy  Harry  Lauder 


Sun.-Mon.,  April  24-25 

"TAKZAN" 

The  biggest  thrill  of  your  life. 


Tues.-Wed.,  April  26-27 

Wednesday — Family  Night 

Paul  Lukas  Ruth  Chatterton 
"TOMORROW  &  TOMORROW" 

Comedy 


NEXT 

Will  Rogers'  Latest 
"BUSINESS  AND  PLEASURE' 


L.  W.  McCuan,  proprietor  of  the  Cameo  Theatre,  Mountain  Grove.  Mo.,  has  been  experimenting  with  ads  such  as  the  one  shown  above  and  wants  to 
know  if  it  appeals  to  us  as  a  variation  from  the  straight  6"  single  column  newspaper  ad,  which  Mack  has  been  using  week  in  and  week  out  until  he  tried  the 
idea  of  using  the  same  amount  of  space  across  the  top  of  the  page. 

Situated  as  Mack  is,  in  a  small  community  which  boasts  of  but  a  weekly  paper,  it  looks  as  though  his  gag  might  work  out  very  effectively.  The  very  fact 
that  it's  entirely  different  from  what  he's  been  using  ought  to  be  in  its  favor.  He  does  not  show  starting  time  in  the  above  ad,  but  does  so  on  heralds  for 
his  mailing  list  and  on  3,000  programs  wrapped  each  week  in  bread  deliveries. 


June    I  I  ,  1932 


MOTION    PICTURE  HERALD 


65 


K.  C.  SHOWMAN  PLAYS  UP  SHORT  FEATURES 


Photo  above  is  proof  that  the  manager  of  the  Newman  Theatre,  Kansas  City,  is 
not  averse  to  dividing  space  on  his  marquee  front  between  feature  and  short  sub- 
jects, on  this  occasion  featuring  Bing  Crosby  in  "One  More  Chance."  All  of  which 
prompted  Miss  Peggy  Goldberg,  of  Educational,  to  remark  that  the  Newman  man- 
ager is  a  smart  showman. 


CARD  PARTY  HELD  BY 
MISS  BUCKMILLER  WAS 
OUTSTANDING  SUCCESS 

More  than  200  people  were  entertained  a 
few  weeks  ago  at  a  theatre  bridge  whist 
party  as  the  result  of  invitations  sent  out  by 
Myrtle  Buckmiller,  president  of  Baker  The- 
atres, Inc.,  Baker,  Ore.  The  affair  was  held 
at  the  Clarick  Theatre  and  was  an  innova- 
tion in  local  society  so  far  as  the  general 
invitation  angle  was  concerned. 

The  idea  of  holding  this  affair  was  gained 
through  Miss  Buckmiller's  attendance  at 
several  local  parties  which  were  packed  and 
jammed  with  serious  card  players ;  hence, 
she  figured  that  as  long  as  it  was  such  a 
popular  pastime  the  theatre  might  as  well 
get  in  on  it. 

Following  the  circularization  of  250  local 
women  with  a  form  letter  which  was  looked 
upon  as  a  personal  invitation,  'phone  calls 
and  other  inquiries  testified  to  the  keen  in- 
terest aroused  in  the  party.  Coffee,  sand- 
wiches and  wafers  were  promoted  free  of 
charge  from  a  wholesale  grocery  firm,  and 
autographed,  framed  pictures  of  Clark  Gable 
and  Greta  Garbo  were  provided  as  first  and 
second  prizes  for  the  winners.  At  the  close 
of  the  party  Miss  Buckmiller  stood  at  the 
door  and  shook  hands  with  all  ladies  as  they 
left  the  theatre,  thus  meeting  many  whom 
she  might  not  have  come  in  contact  with  in 
any  other  way.  The  local  newspapers  all 
gave  the  affair  a  generous  write-up. 

According  to  Miss  Buckmiller  business 
was  stimulated  to  a  noticeable  extent  by 
putting  over  the  stunt  described  above,  as 
well  as  helping  along  the  further  building 
of  good  will.  Another  interesting  fact  is 
that  she  used  a  feature  picture  which  was 
due  for  the  shelf  and  succeeded  in  arousing 
interest  in  the  star.  It  was  a  Bankhead  and 
that  star  meant  nothing  in  Baker,  Ore.  Now 
they  are  asking  when  Tallulah  Bankhead's 
next  will  arrive.  The  bridge  enthusiasts 
are  also  asking  when  the  theatre  will  hold 
another  bridge  party  on  the  stage.  They 
liked  the  affair ;  they  liked  the  music  fur- 
nished them  between  times  by  the  orchestra, 
and  they  liked  the  refreshments  served  by  a 
number  of  girls  from  the  high  school. 

We  discussed  the  value  of  promoting  these 


bridge  parties  from  time  to  time  in  this  de- 
partment and  Miss  Buckmiller's  letter  serves 
as  a  reminder  that  the  affairs  can  be  made 
a  most  profitable  investment  for  theatres 
with  stages  or  mezzanines  large  enough  to 
accommodate  a  fair  sized  gathering.  The 
occasion  can  be  made  practically  a  costless 
one  by  way  of  promotion  of  whatever  is 
necessary  in  the  way  of  gifts,  etc.,  from  local 
merchants.  The  awards,  in  this  case,  were 
obtained  from  Hollywood.  All  in  all  it  was 
time  well  invested  and  we  venture  the 
opinion  that  Miss  Myrtle  will  hold  another 
when  the  proper  time  arrives. 


Skouras  To  Get  Liberty 

The  fate  of  the  Liberty  Theatre,  Spo- 
kane house  which  went  into  a  receivership 
some  time  ago  and  was  subsequently  bought 
in  by  Finklestein  &  Rosenberg,  is  said  to 
have  been  definitely  settled  when  Chas. 
Skouras  visited  the  city  a  short  time  ago 
and  entered  into  negotiations  for  its  ac- 
quisition by  the  circuit  he  represents. 


ITTIG  STARTED  OFF 
SERIAL  PICTURE  BY 
USING  TWO-FOR-ONE 

A  two-for-one  gag  was  successfully  used 
by  Erdman  F.  Ittig,  manager  of  the  Ster- 
ling Theatre,  Wilkes-Barre,  Pa.,  to  start 
off  the  first  chapter  of  the  serial,  "Light- 
ning Warrior." 

To  announce  the  showing  he  used  pink- 
colored  cards  about  the  size  of  a  postcard 
with  copy  reading,  "Hey,  Kids,  Look." 
Name  of  theatre  and  playdate  were  fol- 
lowed by  "This  ticket  and  15c.  will  admit 
you  and  one  of  your  friends  to  see  the  first 

chapter  of   ."  The  feature  attraction 

and  comedy  were  also  mentioned. 

Out  of  2,000  cards  distributed  745  were 
returned  to  the  box  office,  plus  200  other 
admissions  at  the  regular  rate  of  10c.  Ittig 
thinks  that  this  same  stunt  might  work 
well  in  some  other  neighborhood  and  is 
therefore  passing  it  along.  The  cards  were 
largely  distributed  among  schools. 


Club  Index  for  Month  of  MAY 


Herewith  we  list  the  many  items  of  exploitation,  etc.,  which  appeared  on  the  Club  pages  during  the  month 
of  May.  By  keeping  this  issue  close  at  hand  you  can  refer  to  it  whenever  necessary  as  a  means  of  locating 
some  particular  form  of  show-selling.  We  hope  our  members  and  readers  are  finding  this  service  useful. 
The  Club  would  welcome  suggestions  to  improve  it. 


Item 

Issue 

Page 

Advertising 

Facts  About  Small 

Ads— Bill  Adler, .  . 

7th 

54 

Newspaper  Ad  Series- 

Ken  Long   

28th 

111 

It  Pays  to  Advertise— 

Ted  Toddy   

28th 

118 

Anniversaries   

28th 

116 

Atmospheric   Fronts  . . 

.14th 

56 

28th 

108 

Bi-Centennial 

Campaign   

28th 

120 

7th 

52 

21st 

115 

Contest   

28th 

114 

Contract  Bridge  Gag..  14th 

58 

14th 

60 

Cooperative  Ads   

14th 

56 

Dance    Hall  Tieups... 

.21st 

113 

28th 

115 

Fashion  Show   

21st 

112 

21st 

114 

Feature  Campaigns  . . . 

7th 

50 

7th 

52 

7th 

60 

14th 

65 

Item 

Feat.  Camp.  (Cont 


d) 


Fronts 


Graduating   Gags  . 

Heralds   

Institutional  Plugs 
Kiddie  Biz   


Kiddie  Klubs 
Lobbies   


Marquees   

Merchant  Tie-Ups 


Issue 

.14th 

21st 

28th 

28th 

28th 
..7th 

21st 
.28th 
..7th 
.21st 
..7th 

14th 

21st 

.21st 
..7th 

21st 

28th 

28th 
.14th 
..7th 
7th 

14th 

14th 


Pace 

66" 
J20 
110 
112 
114 

60 
113 
112 

51 
116 

57 

57 
122 
122 

58 
116 
116 
117 

58 

53 

58 

66 
117 


Item 


Newspaper  Tie-Ups 


Novelty  Gags 


Personal  Letter  Gag. 
Poster  Work   


Issue 

Page 

Item 

Issue 

Page 

7th 

54 

Premiums  (Cont'd)... 

.21st 

120 

7th 

55 

Radio  Auditions   

21st 

113 

14th 

67 

Reopening  House  .... 

14th 

65 

21st 

116 

?8th 

108 

21st 

117 

Special  Stories 

21st 

118 

Facts  About  Small 

21st 

120 

Ads— Bill  Adler 

7th 

54 

21st 

122 

Warm  Weather 

2Sth 

111 

14th 

60 

28th 

121 

Free  Vacation  Trips 

.21st 

119 

.7th 

56 

Newspaper  Ad  Series- 

14th 

56 

Ken  Long   

28th 

111 

14th 

58 

Pays  to  Advertise — 

7th 

51 

Ted  TYirMv 

118 

7th 

53 

Spring  Cleaning  Chart. 21st 

120 

7th 

56 

Street  Ballys   

7th 

50 

21st 

112 

7th 

56 

28th 

110 

14th 

56 

28th 

113 

14th 

57 

.21st 

115 

21st 

115 

7th 

53 

21st 

116 

14th 

66 

21st 

120 

21st 

117 

Theatre  Opening   

21st 

115 

28th 

114 

Warm  W'eather 

14th 

14th 

60 

21st 

120 

.7th 

52 

66 


MOTION    PICTURE  HERALD 


J  u  n 


I  I 


19  3  2 


SPENCER  DID  GOOD 
WORK  ON  CAMPAIGNS 
WAGED  IN  SYRACUSE 

Harry  Spencer,  of  New  York  City  and 
points  east,  west,  north  and  south,  before 
leaving"  his  post  as  manager  of  the  Strand 
Theatre,  Syracuse,  N.  Y.,  to  take  command 
of  the  Lindy  Theatre,  Philadelphia,  Pa., 
added  to  his  prestige  as  a  showman  of  no 
mean  ability  by  campaigns  made  on  "Crowd 
Roars"  and  "Man  Wanted." 

The  auto  theme  was  kept  in  mind  on  the 
former  picture  by  making  up  heralds  in  the 
form  of  speedometers  for  placing  in  all 
parked  automobiles.  Half-sheet  heralds 
were  also  used  all  over  the  city.  Again  the 
racing  theme  was  stressed  with  a  special  40 
x  60  front  showing  racing  stars  from  vari- 
ous sections  of  the  country,  along  with  some 
actual  racing  scenes  taken  at  the  well  known 
Syracuse  ;track.  Further  color  was  ob- 
tained by  having  a  local  racing  car  driven 
around  town  and  later  displayed  in  front  of 
the  theatre. 

A  tie-up  with  Sears-Roebuck  secured  per- 
mission to  use  a  high-wheeled  car  of  1905 
vintage,  which  caused  plenty  of  attraction 
and  crashed  the  papers  for  some  good 
stories.  During  the  crack-up  scenes  in  the 
picture  these  were  tinted  a  light  red  to  add 
to  the  thrill  effect.  Despite  inclement 
weather  the  picture  played  to  one  of  the  best 
Sundays  in  the  past  year. 

A  newspaper  ad  headed  "Man  Wanted" 
was  the  means  of  obtaining  some  excellent 
publicity  for  the  picture  by  that  name. 
Following  copy  read,  "Must  Be  Energetic ; 
Good-looking;  To  Take  The  Place  of  One 
Who  Had  Fallen  Down  on  the  Job;  Must 
Be  a  Provider  of  Romance  and  Thrills ; 
Ready  To  Do  Lots  of  Night  Work.  Apply 
(theatre  address);  Experienced  Need  Only 
Apply."  A  surprising  number  of  calls  were 
received  via  'phone  at  the  theatre,  parties 
taking  time  to  look  up  address  in  City  Di- 
rectory. Information  on  picture  was  given 
out  by  cashier  when  answering  calls.  Many 
letters  were  received. 

Two  days  prior  to  opening  of  picture  200 
window  cards  were  placed  in  stores  on  the 
main  street  which  read,  "Man  Wanted" ; 
apply  (theatre  address)  Friday  and  "Meet 
Kay  Francis."  These  cards  also  caused 
plenty  of  talk,  even  taking  people  into  the 
stores  to  find  out  what  it  was  all  about. 
Which,  of  course,  sold  the  merchants  on 
keeping  up  the  display. 

While  on  the  subject  of  the  Strand  we 
must  not  forget  to  mention  one  of  that 
theatre's  features,  a  Boys  Band  of  100 
pieces,  which  gives  special  concerts  at 
Saturday  morning  Kiddie  Matinees.  This 
organization  is  called  the  Warner-Strand- 
Wurlitzer  Boys  Band,  which  immediately 
suggests  the  thought  that  it  is  tied-up  with 
the  Wurlitzer  outfit  for  a  substantial  re- 
duction on  instruments,  etc.  All  members 
of  the  outfit  have  been  recruited  from  Syra- 
cuse schools,  the  oldest  musician  being  15 
years  of  age.  The  boys  are  not  only  able 
to  render  a  first  class  account  of  themselves 
in  a  musical  way  but  are  used  for  parades 
and  the  building  of  good  will  for  the  the- 
atre. This  summer  the  band  will  give  a 
series  of  concerts  in  the  Public.  Park  as  a 
means  of  providing  new  uniforms. 

So  much  for  the  time  being  concerning 
Perry  Spencer  and  the  Syracuse  Strand.  We 
will  tell  you  more  at  the  first  opportunity 
and  feel  sure  that  further  news  will  be  of 
interest  to  his  fellow  Club  members. 


SELLING  THE  NEWSREEL! 

Here  is  the  way  the  Criterion  Theatre 
in  Oklahoma  City  plugged  their  newsreel 
via  newspaper  advertising.  We  happened 
across  this  ad  while  going  through  a  flock 
of  theatre  ad  pages  and  it  immediately  at- 
tracted our  attention.  Thinking  that  others 
may  be  influenced  to  do  likewise  with  so 
fine  a  selling  slant  as  the  newsreels  we 


WHAT'S  NEWm 


—and  NEWS!  Scoops 
the  whole  show  world! 
SEE  Mayor  Walker's  fa- 
mous BEER  parade — look 
at  Sharkey  and  Schmell- 
ing    in    training  —  visit 
Holland.  Mich. 
SEE   COWART  clinging 
to  the  Akron's  rope  while 
you  SEE  his  companions 
fall  to  their  DEATHS! 
— the  feature! 
ii 


f9  m 


with 

RICHARD  ARLEN 
JACK  OAKIE 

Zasu  Pitts 
Thelma  Todd 
"THE  OLD  BULL" 
VINCENT  LOPEZ 


Ciiteiion 


clipped  it  out  of  the  paper  and  now  repro- 
duce it  here. 

It  must  not  be  assumed  that  the  Criterion 
gave  the  newsreel  preference  over  the  fea- 
ture ;  that  is  not  the  idea.  It  is  clearly  a 
case  of  playing  up  a  timely  topic  while  plug- 
ging the  newsreel. 

Our  advice  is  to  give  your  own  newsreels 
a  much  better  break  and  they  will  do  as 
much  for  you.  If  you  still  harbor  a  doubt 
about  the  drawing  powers  of  your  news 
reels,  ask  the  first  fifty  patrons  who  come 
into  your  theatre  what  they  think  about  it. 
Maybe  then  you  will  start  running  a  special 
ad  once  in  a  while,  especially  when  you 
happen  to  have  some  sort  of  a  scoop. 


SOBLER  ON  THE  JOB 
WHEN  STAR  STOPPED 
OFF  IN  WINDY  CITY 

Right  on  the  job  when  James  Cagney 
passed  through  Chicago  en  route  to  New 
York  City,  Al  Sobler  in  charge  of  adver- 
tising and  exploiting  for  Warner  theatres 
in  Chicago  territory,  promoted  a  snappy 
auto  speedster  for  exclusive  use  of  the  star 
while  in  town.  The  tie-up  also  included  the 
sending  out  by  the  auto  manufacturer  of 
100,000  circulars  of  a  photograph  of  Cagney 
and  car.   "Crowd  Roars"  was  the  inspiration. 


RESUME  OF  CAMPAIGN 
MADE  BY  FRED  MEYER 
ON  NEW  MIX  PICTURE 

Following  is  a  brief  resume  of  exploita- 
tion done  on  the  Tom  Mix  picture,  "Destry 
Rides  Again,"  by  Fred.  S.  Meyer,  managing 
director  of  the  Alhambra  Theatre,  Milwau- 
kee, Wis.  Several  effective  tie-ups  con- 
tributed to  the  campaign. 

Window  tie-ups  included  sporting  goods 
stores,  on  apparel ;  gift  shops,  on  western 
paintings,  etchings,  etc. ;  book  stores,  on  the 
book  "Destry  Rides  Again ;"  another  book 
tie-up  with  the  Walgren  Drug  Company; 
tie-up  with  all  Milwaukee  depots  on  use  of 
half-sheets  with  copy  reading,  "Welcome  to 
Milwaukee  and  World  Premiere  of  Tom 
Mix" ;  a  tie-up  with  the  two  largest  riding 
academies  in  city  for  displays  of  banner 
with  copy,  "Learn  To  Ride  Like  Tom  Mix 
in  'Destry  Rides  Again,'  Now  Playing  at 
Alhambra,"  and  special  Tom  Mix  riding 
classes  conducted  by  same  academies. 

Downtown  restaurants  were  also  tied-up 
for  use  of  rubber  stamp  on  back  of  all  meal 
checks,  copy  reading  "Round  Up  Your  Per- 
fect Meal  By  Seeing  Tom  Mix  in  His  First 
Talking  Picture — Now  At  Alhambra."  For 
a  street  bally  a  cowbov  rode  a  horse  similar 
in  appearance  to  Mix's  about  town  during 
the  day,  a  sign  on  his  back  with  copy 
relating  to  picture,  theatre  and  play- 
dates.  Blue,  silver  and  white  colors  made 
up  the  scheme  for  lobby  and  all  art  work. 

It's  been  a  few  weeks  since  Showman 
Fred  Meyer's  name  has  appeared  on  these 
pages  and  we're  mighty  glad  to  see  him  and 
his  familiar  Alhambra  again  represented. 
Other  exhibitors  will  be  playing  Mix  films, 
now  that  Tom  has  become  articulate  on  the 
screen,  and  we're  sure  that  the  suggestions 
outlined  above  will  be  appreciated  by  many 
other  Round  Tablers. 


ROUND  TABLE  BIOGRAPHIES 

Because  it  was  one  of  the  country's  lead- 
ing industries  and  interesting,  as  well, 
Robert  L.  Gardner  decided  at  the  age  of 
sixteen  years  to  enter  showbusiness,  and 
this  he  did  via  a  job 
as  usher  in  the  Rex 
Theatre,  Sumter,  S. 
C.  He  is  at  present 
assistant  manager  of 
that  house. 

He  worked  at 
ushering  for  some 
little  time,  picking 
up  this  and  that  in- 
formation on  theatre 
routine  and  was 
later  advanced  to 
the  job  of  doorman. 
When  an  opening 
occurred  for  the  post 
of  assistant  manager  his  past  experience 
ably  fitted  him  to  take  that  position  and  he's 
been  at  it  for  the  past  year.  Only  twenty- 
two  years  old  at  this  writing,  Gardner  is 
well  up  the  ladder  and  it  probably  won't  be 
long  before  he  will  be  placed  at  the  helm 
of  his  own  house. 

Gardner  was  born  in  Sumter  and  edu- 
cated in  the  grammar  and  high  schools  ot 
that  city.  Were  he  to  start  all  over  again, 
showbusiness  would  claim  his  attention, 
and  there's  no  indication  on  his  part  at  the 
present  of  ever  leaving  this  field  for  an- 
other.  Yes,  he's  married. 


Robert  Gardner 


June    II,  1932 


MOTION    PICTURE  HERALD 


67 


l  CLASSIFIED 
I  Advertising 

^  Ten  cents  per  word,  payable  in  advance, 

$1.00.  Copy  and  checks  should  be  addressed  Classified  Ad  Dept., 
Motion  Picture  Herald,  1790  Broadway,  New  York,  N.  Y. 

The    Recognized   National    Classified    Advertising  Medium 


Theatre  Equipment  Bargains 


COOL  OFF  —  CHEER  UP  —  MAKE  YOUR 
THEATRES  INVITING — IT'S  EASY— LOOK:— 30 
inch  noiseless  Ventilating  Fans,  $29.75;  G.  E.  Mazda 
Bulbs,  frosted  or  colored,  8<t;  High  Power  Floodlites, 
$5.95;  Lobby  Display  Frames,  $5.60  up;  Change 
Makers,  $9.95;  Ticket  Choppers,  $39.95;  Beaded 
Sound  Screens,  29?  ft.;  Krash  Chair  Covers,  25tf; 
Acoustical  Felt,  27lA$  sq.  ft.;  Acoustic  Carpet,  sq. 
yd.,  69J/2*;  Drapery  Materials,  sq.  yd.,  49tf  up;  Aisle 
Lights,  $2.95;  Wall  Bracket  Fixtures,  $1.95  up; 
Everything  Listed  Brand  New.  S.O.S.  CORP.,  Dept. 
E-H,  1600  Broadway,  New  York  City.  Cable  Address. 
"SOSOUND,"   New  York. 


Chairs  For  Sale 


INVENTORY  SALE  at  depression  pricei— 300  uied 
hardwood  portable  chairs  in  sections  of  two,  1,000 
upholstered  chairs,  backs  fully  covered  in  red  yelour, 
seats  newly  recovered  and  re-padded  in  imitation 
leather,  $175  each,  600  %  in.  7-ply  veneered  backs, 
inserted  panels,  covered  in  red  imitation  leather,  seats 
newly  re-covered  and  re-padded,  $1.90  each;  5-ply 
veneered  chairs,  75c  each,  in  any  quantity,  and  many 
other  bargains.  Chair  replacement  parts  matched  for 
every  make  of  chairs,  at  reasonable  prices,  and  prompt 
shipment.  Address  Illinois  Theatre  Equipment  Co., 
1150  S.  Michigan  Ave.,  Chicago.  111. 


1,250  HIGH  GRADE  SPRING  CONSTRUCTED 
CHAIRS:  Full  uphostered  backs,  covered  in  green 
Velour;  Spring  Seats  covered  in  imitation  Spanish 
leather.  600  Hey  wood- Wakefield  panel  back  chairs, 
spring  seats  newly  upholstered  and  covered  in  green 
imitation  Spanish  leather.  Reasonable  prices.  Write  to 
ILLINOIS  THEATRE  EQUIPMENT  COMPANY, 
1150  South  Michigan  Avenue  Chicago,  Illinois 


Position  Wanted 


PROJECTIONIST  DESIRES  POSITION.  5  years 
experience.  Go  anywhere.  State  salary.  References. 
Address  WAYNE  SMITH,  728  Meredith  Avenue, 
Saginaw,  Michigan. 

THEATRE  MANAGER,  family  man.  highest  ref- 
erences, willing  tb  locate  anywhere.  Sixteen  years 
experience  all  type  houses.  Experienced  on  news- 
paper advertising.  Can  prove  ability  if  given  eppor- 
tunitv.  Address  Box  154,  Motion  Picture  Herald. 
1790  Broadway,  New  York. 


Equipment  for  Sale 


FOR  SALE:  Dictaphone  complete  with  dictating 
and  transcribing  machines.  Also  shaving  machine. 
Price  $350.  Perfect  working  condition.  Write  Box, 
138,  Motion  Picture  Herald,  1790  Broadway,  New 
York  City. 

FOR  SALE  -  ATTENTION  INDEPENDENT 
DEALERS:  Simplex  large  and  small  magazine  roll- 
ers, and  Asbestos  Heat  Shields,  made  of  the  best 
grade  heat  resisting  material.  Write  for  prices. 
Address  Joe  Spratler,  12-14  East  Ninth  Street, 
Chicago,  Illinois. 

DON'T  THROW  IT  AWAY  —  CONSULT  US— 
MAYBE  YOU  CAN  TRADE  FOR  SOMETHING 
LISTED  HERE;— Rebuilt  Reflector  Arcs,  $76.73; 
Rebuilt  Simplex  Intermittents,  $19.65;  Simplex 
Mechanisms,  $97.50;  Simplex  Pedestals  complete 
$35.00;  Simplex  Mazda  Lamphouses,  $27.75;  Auto- 
matic Ticket  Machines,  $59.50;  Lenses,  any  focus, 
$9.75;  Holmes  Projectors,  $99.85;  Portable  Booths. 
$66.50;  Hertner  30/60  Transverters,  $74.75;  Operadio 
Faders,  $22.50;  Soundheads,  incomplete,  $25.00; 
Mellaphone "  Sound  Heads,  $69.75;  Upholstered  Chairs, 
75<f  up;  Pacent  Double  Channel  Amplifiers,  $79.50; 
Head  Amplifiers,  $10.00;  Wright-DeCoster  Speakers, 
$15.00;  Microphones,  $6.90;  Samson  Amplifiers, 
$17.75;  Racon  Horns,  $49.40.  Send  for  lists.  S.O.S. 
CORP..  Dept.  U.  1600  Broadway,  New  York  City. 
Cable  Address.   "SOSOUND,"   New  York. 


Equipment  for  Sale 


BUY  THESE  RCA  SOUND  PROTECTORS 
WHILE  THEY  LAST— THEY'RE  GOING  FAST: 
— Genuine  RCA  P2  Professional  Projectors  complete 
with  Sound-on-Film  Heads;  Bausch  &  Lomb  Cinephor 
Optical  Systems;  UX868  RCA  Photophone  Photo- 
cells; Rear  Shutter,  Double  Exciter  Lamp  Sockets; 
3000'  Magazines;  Direct  Drive,  all  ready  to  run  for 
$395.00.  These  are  worth  $2500.00,  and  are  ideal 
for  Private  Projection  Rooms,  Churches,  Schools,  etc. 
A  few  genuine  RCA  Photophone  Sound  Heads  for 
Simplex  and  Powers  also  available,  $225.00.  Write 
S.O.S.  CORP.,  Dept.  E-H,  1600  Broadway,  New 
York  City.    Cable  Address,  "SOSOUND,"  New  York. 


EXQUISITE  FLAMEPROOF  ACOUSTICAL 
TREATMENT  NOW  WITHIN  REACH  —  Beautiful 
Tufted  Rayon  top  Silklike  lustre  %"  thick  in  Peacock 
Blue  or  Burgundy  Red.  May  be  applied  directly  to 
wall  or  over  present  surface — no  outer  covering  re- 
quired. Only  6$  sq.  ft.  Send  for  sample.  S.O.S.  Corp., 
Dept.  E-H,  1600  Broadway,  New  York  City,  Cable  Ad- 
dress, "SOSOUND,"  New  York. 


SMILE  AWAY  DEPRESSION  -  CONSULT  OUR 
BARGAIN  BULLETIN  BEFORE  YOU  BUY.  Every- 
thing from  "Soup  to  Nuts"  in  Theatre  Equipment, 
Projectors,  Accessories  and  Supplies  at  UNHEARD 
OF  PRICES.  MONARCH  THEATRE  SUPPLY  CO., 
154  East  Calhoun,  Memphis,  Tenn. 


BIG  BARGAINS  —  Rebuilt  Simplex  Motor  Driven 
Machines  with  type  "S"  Lamp  Houses,  with  late 
type  Flat  Belt  friction  drive  Speed  Controls,  $300.00 
each.  Rebuilt  Powers  6B  Motor  Driven  Machine, 
$235.00  each.  DeLuxe  Motiograph  Machine,  $250.00 
each.  Big  Stock  of  Exhaust  and  Oscillating  Fans 
for  DC  and  AC  current.  Generators,  all  makes,  ticket 
selling  machines,  film  containers,  etc.,  all  at  bargain 
prices  for  immediate  shipment.  Write: 
ILLINOIS  THEATRE  EQUIPMENT  COMPANY, 
1150  South  Michigan  Avenue.  Chicago,  Illinois. 


COMPLETE  SOUND-ON-FILM  INSTALLATION 
FOR  A  600  SEAT  THEATRE.  Two  Senior  Model 
Sound  Heads,  All-Electric  Theatre  Amplifier,  Two 
Motors,  RCA  Photophone  Speaker.  Complete  with 
everything  needed  for  $350  00.  Satisfaction  Guaran- 
teed. Beaded  Sound  Screens  38c  per  square  foot; 
New  Uniform  Aperture  Plates  $1.00  each;  Brand 
New  Lens  $9.75.  Address  THEATRE  SOUND 
SERVICE,   ROCHESTER.   NEW  YORK. 


BUY  FOR  CASH  AND  SAVE.  HERE'S  A  REAL 
BARGAIN.  Two  Simplex  machines  rebuilt  complete 
with  Peerless  low  intensity  reflector  arc  lamps,  $600.00. 
Satisfaction  guaranteed.  National  carbons  12's  and  8's 
$9.60  per  hundred  pair.  300  brand  new  Century  and 
Robbins  &  Meyers  A.C.  16"  Oscillating  noiseless  fans 
$22.50  each.  A  warehouse  full  of  other  theatre  equip- 
ment at  big  bargains.  WESTERN  FEATURE 
FILMS,  1018  S.  Wabash  Ave.,  Chicago,  111. 


Theatre  Training  Schools 

THEATRE  EMPLOYEES— Learn  modern  theatre 
management  and  theatre  advertising.  Approved  and 
specialized  home-study  training  for  theatre  employees. 
The  Institute's  training  leads  to  better  positions.  Free 
particulars.  Address  THEATRE  MANAGERS  IN- 
STITUTE, 325  Washington  Street,  Elmira,  New  York. 

Mail  Order  Bargains 


GRAB  THESE  RED  HOT  SPECIALS-EVERY- 
THING  BRAND  NEW— Rear  Shutters  for  Simplex, 
$49.95;  Newsreel  Cameras,  35  mm.,  $66.60;  Acme 
Projectors,  $144.00;  Film  Speed  Indicators,  $9.50; 
Chromium  Microphones,  $12.50;  Operadio  AC  Sound- 
film  Amplifiers,  $77.75;  Western  Electric  Photocells 
$4.95;  Talkie  Projectors  16  mm.,  $47.50;  SOS  Giant 
Racon  Units,  $33.75.  Send  for  catalogue.  S  O.S 
CORP.,  Dept.  E-H.  1600  Broadway,  New  York  City 
Cable  Address  "SOSOUND,"  New  York. 


Sound  Equipment  Bargains 


SOUND  VALUES-SOUND  EQUIPMENT-SOUND 
SERVICE.  INVESTIGATE  BEFORE  YOU  BUY. 
Complete  Latest  Type  SENIOR  SOUND  ON  FILM 
SYSTEMS  for  theatres  up  to  2000  seats.  Everything 
the  BEST  at  Remarkably  LOW  PRICES.  VERY 
SPECIAL— Senior  Sound  Heads,  less  Speakers  and 
Amplification,  otherwise  complete  $118.75  each.  _PORT- 
ABLE  SOUND  PROJECTORS  AND  EQUIPMENT 
ALSO.  Circular  SXO  explains  everything.  MONARCH 
THEATRE  SUPPLY  CO.,  154  East  Calhoun,  Memphis, 
Tenn.   

STOP  PAYING  EXCESSIVE  ROYALTIES, 
RENTALS  AND  SERVICE  CHARGES— BUY  YOUR 
OWN : — Famous  S.O.S.  Sound-on-Film  System  at  low- 
est prices  ever— Choice  of  three  systems,  SMALL 
HOUSES,  $395.00;  MEDIUM  HOUSES,  $495.00; 
LARGEST  HOUSES,  $595.00.  Dual  Amplifier,  slightly 
additional.  Senior  Sound  Heads,  less  Amplification  and 
Speakers,  complete  otherwise,  $109.37  each.  LIBERAL 
ALLOWANCE  ON  DISC  EOUIPMENT.  AGENTS 
WANTED.  Write  S.O.S.  CORP.,  Dept.  E-H,  1600 
Broadway,  New  York  City.  Cable  Address. 
"SOSOUND,"   New  York.  

HERE  IT  IS— IN  TIME  FOR  SUMMER  ROAD- 
SHOWING — TEN  SETS  ONLY  AT  $495,001:— 
Complete  Portable  Sbund-on-Film,  nothing  else  to 
buy.  Plug  in  any  convenient  light  socket,  set  up  in 
five  minutes  ready  to  operate.  Equipment  includes 
Projection  Machine,  Sound  Film  Heads.  Combination 
Power  Unit  and  250  type  Amplifier.  All  Tubes,  and 
Speaker.  Uses  35  mm.  Film.  Finest  reproduction 
suitable  for  audience  up  to  1,500.  92'  throw — 9  x  12 
picture.  Write  for  bulletin  DVM.  S.O.S.  CORP.. 
1600  Broadway.  New  York  City.  Cable  Address 
"SOSOUND,"  New  York. 


Projector  Repairing 


CASH  PAID  FOR  OLD  SIMPLEX  PROJECTORS 
OR  MECHANISMS.  PEERLESS  or  Strong  Re- 
flector  Arc  Lamps.  Will  buy  equipment  in  any 
condition.  Pay  highest  prices.  Address  Amusement 
Supply  Co.,  Inc.,  630  Ninth  Ave.,  New  York,  N.  Y. 

SKILLED  MECHANICS,  specialized  tools,  and  a 
shop  equipped  for  but  one  purpose  can  offer  you 
nothing  but  the  best  in  repair  work.  That  is  what  I 
have,  and  T  can  offer  you  the  best  in  the  overhauling 
of  your  motion  picture  machinery  equipment.  One 
of  the  oldest  repair  men  in  the  territory,  and  serving 
some  of  the  largest  houses.  Relief  equipment  fur- 
nished free.  For  results  bring  your  work  to  Toseph 
Spratler,  12-14  E.  Ninth  Street,  Chicago.  Illinois. 

Equipment  Wanted 

WANTED — Used  automatic  ticket  registers  of  anv 
kind.  State  size  and  price.  Address  Box  145,  Motion 
Picture  Herald,  1790  Broadway,  New  York. 


WANTED,  TO  BUY:  Powers  6B  or  6A  Projector 
Bases  and  Mechanisms;  also  Power  Amplifiers  and 
Speakers.    Address  Box  485,  Rochester,  New  York. 


Programs  and  Heralds 

WEEKLY  PROGRAMS,  new  design,  requires  no 
folding,  displaying  cuts  created  in  our  own  engraving 
plant— 500,  $2.50;  750,  $3.25;  1000,  $4.00;  each  thousand 
after  the  first,  $2.50;  postage  prepaid  to  any  point 
in  the  U.  S.  A.  Over  300  theatres  acclaim  them  the 
best  yet.  HERALDS,  5x10,  beautifully  illustrated  with 
special  cuts  and  imprinted  with  theatre  name,  town, 
dates,  shorts  and  admission— 250,  70c;  500,  $1  10;  750 
$1.50;  1000,  $1.85;  each  thousand  after  the  first,  $1.50,' 
postage  prepaid.  All  orders,  shipped  same  day  as 
received.  Address,  "FEPCO"  HERALD  SERVICE, 
Leflang  Bldg.,  Box  795,  Omaha,  Nebraska. 


CLASSIFIED  ADVERTISING 
(Continued  on  next  page) 


68 


MOTION    PICTURE  HERALD 


June    II,  1932 


(CLASSiriED  ADVERTISING— CONT'D) 


Banners 

BANNERS— 3'  x  10',  Cloth,  $1.50;  Paper,  75*.  Ad- 
dress AMERICAN  SIGNS,  Pueblo.  Colo. 

Theatres  for  Sale 


TEMPLE  THEATRE,  LELAND,  MISS.  Eight- 
year  lease  and  all  equipment — Spanish  design,  clouds, 
stars,  deluxe  seats,  carpets,  draperies,  picture  ma- 
chines, cooling  system,  two  generators,  etc.  Theatre 
15  months  old.  Reason  for  selling,  wife  had  triple 
major  operation  in  February  and  doctor  suggests 
change  of  climate.  $15,000.00  and  you  are  set  for 
a  real  money-maker.  Address  WM.  R.  PATTIE. 
Leland,  Miss. 


A  REAL  OPPORTUNITY!  $4,000.00  buys  land 
and  building  only  theatre  Freeport,  Maine.  Good 
little  town  and  best  reasons  for  selling.  Address 
LEON  P.  GORMAN,  Portland,  Maine. 


WABASH  AVENUE 


CHICAGO 

Found — Film  Row's  optimist.  He  is  none 
other  than  Ben  Judell.  "Just  this  morning," 
he  said,  "I  got  a  letter  urging  caution  in 
buying.  There  are  too  many  people  sound- 
ing the  caution  alarm.  I  am  spending  more 
money  for  product  for  my  four  exchanges 
than  I  ever  did  before.  Maybe  I'm  wrong, 
but  I've  always  made  money  in  this  business 
and  I  intend  to  continue  to  do  so.  Either 
that  or- — well,  what  then  ?  If  you  quit  fight- 
ing— quit  taking  a  chance,  you  might  just 
as  well  fold  up,  anyway." 

V 

Jack  Thoma,  divisional  publicity  director 
for  Columbia,  is  back  in  Chicago  where  he 
is  engaged  in  organizing  Buck  Jones 
Ranger  Clubs  and  making  tieups  in  connec- 
tion with  personal  appearances  of  Edmund 
Lowe. 

V 

They  are  a  proud  gang  at  the  local  RKO 
office — Walter  Branson,  Jack  Osserman  and 
Sa>n  G  or  click,  as  a  result  of  winning  the 
President's  cup  for  the  Chicago  branch 
awarded  for  general  proficiency  in  sales  ac- 
tivities. 

V 

Whether  the  local  censor  board  will  con- 
tinue in  existence  will  be  definitely  known 
not  later  than  June  15  and  perhaps  earlier. 
The  impression  that  the  board  has  been  abol- 
ished, however,  is  erroneous;  the  board  will 
continue  to  function  at  least  until  the  city 
council  has  voted  on  the  new  budget  appro- 
priation. 

V 

S.  Goldman  has  joined  Jerry  Abrams  as 
booker  and  salesman. 

V 

Hot  weather  isn't  bothering  the  offices  of 
local  trailer  concerns,  where  turning  out 
trailers  on  refrigerated  theatres  is  the  big 
business  of  the  moment. 

V 

Beverly  Miller  of  National  Screen  Ser- 
vice is  confined  to  his  home,  suffering  from 
broken  ribs  and  an  injured  leg,  as  a  result 
of  an  automobile  accident  over  Decoration 
Day.   While  returning  from  St.  Louis  Mil- 


Chair  Covers 


CHAIR  COVERS,  CUSHIONS.  Tailored  to  fit. 
Wide  selection,  rightly  priced.  Address  SPECIALTY 
DEPARTMENT,  FLORENCE  BEDDING  COM- 
PANY, Florence,  S.  C. 


Films  for  Rent 


RENT  SILENT  FILMS,  50#  reel.  Address  BOX 
5836,  KANSAS  CITY,  MISSOURI. 


Theatres  Wanted 


WILL  LEASE  PICTURE  THEATRES  with  op- 
tion buying,  or  buy  leases,  towns  4,000  population 
or  over.  Answer  fully.  Address  AL.  SAWYER. 
7133   East  End  Avenue,  Chicago,  111. 


ON  BROADWAY 


Week  of  June  4 


CAPITOL 

Helpmates   MGM 

The  Mad   Dog  Columbia 

MAYFAIR 

Strange  As  It  Seems  Mo.  19  Universal 

Farmerette   RKO  Pathe 

Now's  the  Time  Educational 

PARAMOUNT 

Harem  Scarem  Paramount 

Admission  Free  Paramount 

RIALTO 

I  Aint  Got  Nobody  Paramount 

RIVOLI 

Ireno   Paramount 

Loud  Mouth  Paramount 

I  Aint  Got  Nobody  Paramount 

ROXY 

Man  Eating  Sharks  Educational 

STRAND 

Four  Wheels — No  Brakes  Vitaphone 

Movie  Album,  Featurette  Vitaphone 

How  I  Play  Golf  No.  8  Vitaphone 

WINTER  GARDEN 

It's  Got  Me  Again  Vitaphone 

A  Mail  Bride  Vitaphone 

Believe  It  or  Not  No.  7  Vitaphone 


ler's  machine  figured  in  a  crash  with  an- 
other car  near  Springfield,  111. 

V 

Hank  Peters  of  Disney  cartoons  was  a 
visitor  along  the  Row  last  week. 

V 

The  Rosewood  theatre  last  week  put  on  a 
four-feature  show  plus  a  Laurel  &  Hardy 
comedy.  Actual  running  time  of  the  pro- 
gram was  four  hours  and  thirty-three  min- 
utes. The  pictures  were  "Carnival  Boat," 
"Racing  Youth,"  "File  113,"  "Freaks"  and 
Laurel  and  Hardy  in  "Any  Old  Port." 

HOLQUIST 


Wanted  to  Buy 


SOUND  ON  FILM  EQUIPMENT  to  fit  Powers 

6A  projectors.  Must  be  cheap  for  cash  and  in  first 

class  condition.  Address  C.  M.  PATTEN,  Adams, 
New  York. 


SIMPLEX  STANDS  with  or  without  magazines. 
PAUL  RAGGI,  2409  McLean  Ave.,  Chicago,  111. 


Patents 


PATENT  ATTORNEY  secures  patents,  trademarks, 
copyrights;  ask  for  literatures.  POLACHEK,  1234 
Broadway  (at  31st  Street)  New  York. 


PATENT  YOUR  IDEAS— Send  me  your  sketch  or 
explanation  for  confidential  advice.  Z.  H.  POLA- 
CHEK.    Registered    Patent  Attorney- Engineer,  1234 

Broadway,  New  York. 


NEWS  PICTURES 


FOX  MOVIETONE  NEWS— No.  73— Dr.  Bruening 
Says  Germany  can  pay  no  more — Middies  hail 
"color  girl"  at  Annapolis — Bombing  squadron  in 
daring  flight  over  Yosemite  Valley — United  States 
tennis  stars  defeat  Australia  —  Favorites  beaten 
in  Belmont  Park  race — Narcissus  time  in  Holland 
seen  by  the  camera. 

FOX  MOVIETONE  NEWS  —  No.  74  —  President 
Hoover  forces  action  on  balanced  budget — Hoboken, 
N.  J.,  librarian  wins  $110,000  in  Irish  Sweepstakes 
— 150,000  thrilled  at  Indianapolis  auto  race — British 
war  legoin  honors  its  dead — Amelia  Earhart  lands 
in    Ireland    after    trans-Atlantic  flight. 

HEARST  METROTONE  NEWS— No.  2721— Amelia 
Earhart  Putnam  tells  how  she  flew  across  the 
Atlantic — Battling  swan  does  policeman's  job  on 
Long  Island  estate — Hoover  warns  Senate  budget 
must  be  balanced — New  York's  orphans  have  a 
great  time  at  Luna  Park — Balloon  racers  brave 
storms  in  national  meet  in  Nebraska — Hoboken  girl 
takes  $110,000  derby  prize— 150,000  thrilled  at  In- 
dianapolis auto  race. 

HEARST  METROTONE  NEWS  —  No.  273  —  French 
liner  burns  at  sea— Polar  bears  put  on  summer  diet 
at  New  York  zoo — Armies  of  Italy  commemorate 
anniversary  of  World  War  entry — House  baseball 
teams  wage  Washington  battle  for  charity — Atlantic 
flier  believed  lost — Sharkey  tunes  up  for  bout  with 
Schmeling — Annapolis  graduates  midshipmen  as 
Secretary  of  Navy  Adams  officiates. 

PARAMOUNT  NEWS— No.  89— Army  balloon  wins 
in  national  classic — Prince  Michael  of  Rumania 
growing  up  to  regal  duties  —  Fred  Frame  wins 
Indianapolis  auto  speed  race — Amelia  Earhart  in 
England  after  trans-Atlantic  flight — Human  bullet 
shot  from  gun  in  Coney  Island  act— President 
Hoover  urges  action  from  Senate. 

PARAMOUNT  NEWS— No.  90— English  Boy  Scouts 
hail  chief,  Lord  Baden- Pow  ell— McGraw,  ill,  re- 
tires from  leadership  of  Giants — Flashes  from 
everywhere — France  honors  war  dead  of  American 
Expeditionary  Forces — Annapolis  graduates  421  mid- 
shipmen in  impressive  ceremony. 

PATHE  NEWS— No.  88— Amelia  Earhart  shown  after 
she  landed  in  Irish  pasture— United  States  tennis 
team  defeats  Australia  to  win  Davis  Cup  zone 
championship — Midshipmen  step  out  in  stirring 
graduation  exhibition — Cartine  champions  grouped 
for  awards  at  New  Jersey  dog  show — Wrestling 
bout  goes  to  Londos  after  contender  tries  ancient 
tactics. 

PATHE  NEWS— No.  89— Auto  leaps  wall  as  Fred 
Frane  wins  Indianapolis  auto  race — Veterans  in 
camp  to  urge  bonus  action  on  Congress — Device 
timing  runners  exactly  ready  for  use  in  Olympics- 
Army  machine  gunners  train  in  rapid  fire  at  Camp 
Dix,  N.  J.— Hoboken  girl  wins  $110,000  on  the 
Derby— Coney  Island  going  full  blast  as  warm 
weather  hits  New  York. 

UNIVERSAL  NEWSPAPER  NEWS  REEL — No.  46— 

Great  Britain  hails  Amelia  Earhart  enthusiastically 
after  Atlantic  flight— Middies  awarded  diplomas  at 
impressive  ceremony — Trans-Atlantic  fliers  ac- 
claimed at  congress  in  Rome— Hundreds  in  peril 
as  Colorado  River  runs  riot  in  Arizona— Coney 
Island  visited  by  5200  orphans  as  warm  weather 
reaches  New  York — Brown  crashes  at  Seattle  in 
refueling  attempt  for  Pacific  flight. 

UNIVERSAL  NEWSPAPER  NEWSREEL— No.  47- 

Police  have  hands  full  with  bonus  hikers  from 
various  cities — Rumania  opens  canal,  seen  as  boon 
to  country's  commerce — Hausner  feared  lost  on  at- 
tempted non-stop  flight  to  Poland— Spectacular  blaze 
used   to  demolish   old   Massachusetts  landmark. 


June    II,  1932 


MOTION    PICTURE  HERALD 


69 


M    STAGE  ATT  C  ACT  I C  N  $  M 

llillliiiiilllllll  •  III  Ill 

TOE  PICTURE  THEATRES 


NCVELTy 

Mitzi  Green 

Neiv  Orleans  Saenger 

After  an  introduction  made  up  of  scenes 
from  the  talking  pictures  in  which  she  has  ap- 
peared, the  small  Mitzi  Green  steps  out  on  the 
immense  Saenger  stage,  faces  a  packed  house 
which  must  have  numbered  over  3,000  and 
proceeds  to  give  impersonations  which  had  the 
audience  calling  for  more  even  after  she  thanked 
them.  This  is  not  a  film  star  making  a  personal 
appearance,  but  a  first  rate  entertainer  and  a 
perfect  mime.  Miss  Green  impersonates  George 
Arliss,  Edna  May  Oliver,  Maurice  Chevalier, 
Mack  of  Moran  and  Mack,  all  singing  different 
songs.  Without  the  aid  of  any  props,  before  a 
blue  velvet  drop,  she  puts  it  over  with  a  sure- 
ness  which  older  entertainers  must  envy.  It 
is  noticeable  that  she  works  her  impersonations 
mostly  around  personalities  who  are  more 
famous  for  their  names  in  the  theatre  than  for 
the  parts  they  created.  If  this  young  star  con- 
tinues her  work,  she  will  be  an  actress  who  can 
actually  submerge  her  own  personality  in  a 
part,  for  at  present  she  loses  herself  in  the 
mannerisms  of  those  she  impersonates.  She 
begged  off  with  a  nice  speech,  then  closed  with 
"Sing  You  Sinners." 


N.  T.  G.  and  His  Hollywood  Gang 

New  York  Loew's  State 

"Grany"  is  back  at  the  State  again  with  his 
"cuties,"  a  lot  of  hard  working  kids  who  make 
up  for  the  inefficiency  of  Granlund  and  the  act 
as  a  whole.  No  thought  whatsoever  is  given 
the  thrown-together  act,  apparently  anything 
goes,  but  the  specialty  performers  do  their 
work  well  and  were  rewarded  for  their  efforts. 
Except  for  the  work  of  Dotty  Justin,  John  and 
Mary  Mason,  the  little  Indian  Princess  and  a 
young  boy,  the  rest  of  the  revue  is  strictly 
burlesque. — E.  D. 


Robbins  Trio 
New  Orleans  State 

This  is  a  fast  moving  skating  act  which  has 
several  whirlwind  novelties  and  is  well  dressed. 
The  two  men  are  costumed  in  velvet  and  silk 
with  sashes  sewed  with  brilliants ;  girl  wears 
a  white  evening  gown.  The  act  consists  of 
skating  dances  and  acrobatic  turns. 


Kuznefzoff  &  Nicolina  (8) 
New  York  Roxy 

This  pair  of  radio  stars,  assisted  by  five  gui- 
tars and  a  violin,  offered  a  number  of  Russian 
songs,  in  a  scene  depicting  the  Casino  at  Monte 
Carlo.  Each  is  the  possessor  of  a  fine  voice 
and  they  are  equally  responsible  for  a  fine  re- 
ception.— H.  P. 


Bob  Ripa 

New  York  Palace 

Billed  as  "Denmark's  Juggling  Genius,"  this 
young  fellow,  with  a  balancing  complex,  lives 
up  to  his  billing.  He  does  his  work  with  the 
speed  of  lightning  and  is  decidedly  dextrous. 
The  audience  showed  its  appreciation. — E.  D. 

(Continued  on  next  page,  column  1) 


Mills  and  Rockwell  Form  a 
Partnership  to  Manage  Acts 

The  recently  formed  partnership  between 
Irving  Mills  and  Thomas  G.  Rockwell 
brings  many  of  the  most  famous  colored  at- 
tractions in  the  country  under  single  exclu- 
sive management  of  the  new  company, 
Mills-Rockwell,  Inc.,  799  Seventh  Avenue, 
New  York,  N.  Y. 

Duke  Ellington  and  his  Famous  Orches- 
tra, Cab  Calloway  and  his  Cotton  Club  Or- 
chestra and  Baron  Lee  and  his  Blue  Rhythm 
Band,  all  of  which  were  sponsored  by  Irv- 
ing Mills,  and  the  Four  Mills  Brothers  and 
Don  Rodman  and  his  Connie's  Inn  Orches- 
tra which  has  thrived  under  the  supervision 
of  Thomas  Rockwell,  now  belong  to  the 
same  group  under  this  new  management. 

In  addition,  the  new  office  represents  sev- 
eral name  white  attractions,  including  Ruth 
Etting,  Eddie  Elkins  and  his  orchestra,  and 
Victor  Young  and  his  orchestra. 

The  new  organization  is  one  of  the  larg- 
est of  its  character  in  the  country,  not  only 
from  the  standpoint  of  the  important  at- 
tractions which  it  controls,  but  from  the 
complete  personnel  of  specialists  which  head 
its  various  departments. 

Irving  Mills,  as  president,  exercises  gen- 
eral supervision  of  the  activities  of  the  or- 
ganization ;  Thomas  Rockwell  devotes  his 
energies  to  the  radio  field ;  Harry  Hollander, 
for  years  an  executive  with  Paramount  Pub- 
lix,  has  charge  of  theatre  bookings ;  Her- 
man Rose,  long  identified  with  the  Columbia 
Phonograph  Company,  handles  recordings 
and  electrical  transcriptions,  and  Ned  E. 
Williams  directs  the  department  of  adver- 
tising, publicity  and  exploitation. 


NBC  Artists  Service  Chief 
Makes  Several  Appointments 

George  Engles,  managing  director  of  the 
National  Broadcasting  Company  Artists 
Service,  has  added  to  his  staff  William  B. 
Murray,  in  charge  of  booking  talent  for  ra- 
dio and  personal  appearances ;  Marks  Le- 
vine,  booking  classical  talent  for  concert  and 
operatic  engagements. 

Others  added  include  Ernest  Chappell, 
as  contact  man  between  the  NBC  program 
and  sales  departments ;  Ernest  Cutting,  con- 
tact man  between  the  Artists  Service  and 
RKO  Corporation ;  Clifford  Cairns,  man- 
ager of  the  Artists  and  Repertoire  division 
of  RCA-Victor,  his  assistant,  Joseph  Hig- 
gins,  and  staffs,  in  charge  of  recordings  and 
booking  dance  orchestras. 


May  Appear  on  Stage 

Warner  is  negotiating  with  Billie  Dove 
for  a  personal  appearance  in  the  circuit's 
eastern  houses  on  a  tour  of  three  weeks. 


SINGERS 

Sophie  Tucker 

New  York  Palace 

"The  International  Red  Hot  Mamma"  is  still 
queen  of  vaudeville.  The  applause  that  greeted 
her  at  her  entrance  proved  that.  Miss  Tucker 
sang  the  songs  her  audiences  all  over  the  world 
have  loved  to  hear  her  sing.  Ted  Shapiro  is 
still  "The  Great  Tucker's"  pianist,  accompany- 
ing her  for  her  singing  of  "Something  to  Be 
Thankful  For,"  "Tears  Won't  Bring  Him 
Back,"  "Lawd,  You  Made  the  Night  Too 
Long,"  "My  Extraordinary  Man,"  and  on  her 
second  encore  the  song  she  made  famous, 
"Some  of  These  Days."  A  clever  interpolation 
of  "Eli,  Eli"  was  used  in  Miss  Tucker's  sing- 
ing of  "Lawd,  You  Made  the  Night  Too  Long," 
and  it  looked  like  the  audience  would  never 
stop  applauding.  Miss  Tucker  worked  for  15 
minutes,  and  those  15  minutes  were  the  fastest 
and  most  entertaining  of  the  entire  show. — E.  D. 


McCann  Sisters  (3) 

New  York  Paradise 

This  trio  of  harmony  singers  have  little  to 
do  in  the  "Hell's  Belles"  unit  in  which  they  are 
featured,  but  what  they  have  to  do  is  done  in 
a  showmanly  manner.  Their  first  number  is 
the  optimistic  song,  "Put  the  Sun  Back  in  the 
Sky,"  which  they  sing  with  voices  that  blend 
harmoniously.  They  make  a  good  appearance 
and  are  backed  up  by  the  dancing  of  the  en- 
semble, which  they  lead,  after  the  song,  in  a 
well  performed  rhythm  dance.  Their  second  ap- 
pearance is  toward  the  finish  of  the  show  and 
in  this  they  again  harmonize  in  a  song,  in  a 
setting  reminiscent  of  our  conception  of 
"Hades."  These  three  girls  have  loads  of  per- 
sonality and  put  their  numbers  over  well,  to 
good  applause  from  the  audience. — E.  D. 


Lita  Gray  Chaplin 

San  Francisco  Orpheum 

This  artist,  possessed  of  a  pleasing  contralto 
voice,  proves  a  real  hit,  with  her  personality 
aiding  in  getting  her  offerings  over.  She  gives 
impersonations  of  Sophie  Tucker,  Ethel  Barry- 
more,  Bing  Crosby  and  Ted  Lewis,  but  her  best 
offerings  are  the  renditions  of  "A  Woman 
Without  a  Man"  and  "Walking  on  Air." 


Doyle  Four 
New  Orleans  State 

Four  pretty  misses,  neatly  dressed,  crowd  the 
top  of  a  midget  piano  a  la  Helen  Morgan  and 
deliver  a  pleasing  brand  of  song  in  the  quartet 
manner.  The  act  is  clean  looking  and  works 
well. 


Jules  Bledsoe 

Yonkers  Loew's 

A  song  routine  consisting  of  "My  Song," 
"River,  Stay  Away  From  My  Door"  and 
"That's  Why  Darkies  Were  Born,"  rendered 
by  this  colored  baritone,  was  well  received.  An 
enthusiastic  audience  called  for  an  encore  and 
Bledsoe  responded  with  the  song  he  made  fa- 
mous in  the  original  "Showboat,"  "01'  Man 
River."    Bledsoe  will  please  the  customers.— 

H.  P. 


ATTENTION  EXHIBITORS  BOOKING  TALENT!  This  department  aims  to  serve  you  in  booking 
acts.  We  have  on  file  the  information  on  how  to  get  in  touch  with  any  act  reviewed.  Write  to 
Stage  Attractions  Department,  Motion  Picture  Herald,   1790  Broadway,  New  York  City. 


70 


MOTION    PICTURE  HERALD 


June     II,  1932 


OP     STAGE  ATTRACTIONS  OP 

REVIEWS  Of  ACTS   fCR   PICTURE  THEATRES 


NOVELTY 

(Continued  from  preceding  pane) 

Leon  Belasco  and  His  Orchestra  (9) 

New  York  Palace 

This  colorful  radio  maestro  and  his  nine  ac- 
complished musicians  entertain  the  audience  for 
20  minutes.  Their  routine  consists  of  popular 
and  semi-classic  numbers,  played  instrumental- 
ly  and  vocalized  by  Belasco  and  Vivian  Janis. 
Belasco's  singing,  in  English,  Russian  and  Ger- 
man, proved  to  be  one  of  the  most  enjoyable 
parts  of  the  bill.  Miss  Janis'  singing  of  two 
hot  numbers  earned  a  good  hand.  What  her 
voice  lacked  in  quality  was  doubly  made  up  in 
personality. — E.  D. 


Wilfred  DuBois 

Brooklyn  Fox 

DuBois  is  a  juggler  who  entertains  all  of  the 
12  minutes  he  is  on.  Working  in  one  through- 
out the  act,  he  juggles  and  balances  tennis 
rackets,  balls,  cues,  glasses,  etc.,  with  the 
greatest  of  ease,  and  has  the  attention  of  the 
audience  all  of  the  time. — E.  D. 


Joe  Wong 

Ne-w  York  Palace 

This  young  Chinese  boy  is  a  bit  of  Crosby, 
Columbo  and  Vallee.  His  impersonation  of 
these  three  crooners  had  the  added  feature  of 
a  likable  personality,  something  that  at  times 
the  originals  lacked.  He  has  incorporated  into 
his  act  impersonations  of  Morton  Downey, 
Cliff  Edwards  and  Cab  Calloway,  all  of  which 
were  well  done.  Clever  comedy  and  good 
dancing  are  also  outstanding.  Running  time, 
10  minutes,  all  of  it  entertaining. — E.  D. 


Four  Vanderbilt  Boys 

Detroit  Fisher 

They  open  as  a  collegiate  quartet,  carica- 
tured, grouped  about  a  miniature  piano,  all 
attired  in  misshapen  fur  bennys.  A  takeoff  on 
radio  crooners  with  a  "mike,"  radio  interval 
chimes,  crazy  announcements  and  a  number 
entitled  "Crosby,  Columbo  and  Vallee"  is  good 
for  a  hearty  hand  and  a  round  of  laughter. 
The  showy  specialty  tap  routine  that  winds  up 
their  act  seems  to  add  nothing  to  it. 


Leon  Janney 

Cincinnati  Albee 

This  juvenile  screen  personality,  who  is  co- 
headlined,  was  greeted  with  hearty  applause  on 
his  initial  entrance.  Accompanied  by  an  un- 
billed pianist,  Janney  introduces  himself  with  a 
song  in  which  he  makes  specific  reference  to  his 
picture  routine  and  his  life  in  Hollywood.  He 
then  announces  a  series  of  caricatures,  ex- 
plaining that  they  are  just  that,  and  not  im- 
pressions. These  include  Ted  Lewis,  John 
Barrymore,  consisting  of  a  take-off  on  the  pic- 
ture, "Grand  Hotel,"  Marlene  Dietrich  and  a 
movie  usher,  each  caricature  being  accompanied 
by  a  bit  of  typical  costume,  action,  mannerism 
or  distinctive  characteristics  of  the  original. 
For  an  encore  he  does  a  nifty  soft  shoe  dance, 
and  this  lad  swings  a  mean  set  of  pedals.  His 
peculiar  laugh  so  familiar  to  screen  fans  is 
given  several  times  throughout  the  turn. 

Bernice  Kettler 

San  Antonio  Plaza 

This  fair  maiden  can  make  the  baby  grand 
piano  do  everything  but  talk. 


Jack  McLallen  (3) 

Cincinnati  Albee 

Very  little,  if  any,  change  in  routine  of  the 
act  since  playing  this  house  several  months  ago. 
However,  Dorus  Elsingson  has  succeeded  Mrs. 
McLallen  as  the  "Sarah"  of  the  trio,  and  proves 
an  excellent  foil  to  McLallen  in  her  "poetry 
reading"  bit.  The  same  is  true  of  the  wop 
stooge.  Miss  Elsingson  sings  a  medley  of  1932 
song  hits,  and  does  them  in  magnificent  voice, 
which  savors  of  the  grand  opera  stage.  Re- 
gardless of  the  absence  of  anything  new  in  the 
general  comedy  business,  the  trio  keeps  the 
house  roaring.    It  is  a  splendid  closing  act. 


Six  Accordion  Boys 

Neiv  Orleans  State 

This  is  a  clever,  versatile  act  of  accordion 
players  who  fit  in  with  a  unit  show  nicely. 
They  even  work  with  the  line  girls  as  steppers. 
The  boys  play  their  accordions  well,  stage  their 
act  nicely,  allowing  for  solo  spots  and  team- 
work, closing  with  a  strong  jazz  finish  that 
takes  a  nice  hand. 

Norman  Thomas  Quintette 
New  York  Palace 

Here's  a  group  of  clever  colored  entertain- 
ers who  stopped  the  show.  The  act  includes  a 
pair  of  smart  hoofers,  a  singer  who  goes  over 
and  a  novelty  drummer  who  rates  on  a  par 
with  Jack  Powell.  A  very  good  bit  of  vari- 
ety.— H.  P. 

Jack  Roshier  and  Shaggs 

Denver  Denver 

Shaggs  is  a  dog,  and  a  smart  one.  He  will 
stay  put  in  any  position  his  master  desires,  and 
can  skip  the  rope  along  with  the  best  of  them. 
Jack  has  a  good  line  of  chatter. 

Mills,  Kirk  and  Martin 
Philadel  pbia  Mast  ban  m 

Varied  and  snappy  line  of  gags,  tap  dancing, 
mandolin  and  uke  playing  and  clowning.  These 
three  men  took  five  curtain  calls. 


Alfred  Latell  and  Sylvan  Dell 

Neiv  York  AuJnbon 

The  act  consists  of  antics  of  Latell  in  the 
costume  of  Bonzo  the  dog.  It  opens  with  rapid- 
fire  talk  by  the  girl,  Bonzo  replying  by  series 
of  growls  and  howls.  Laughs  are  supplied 
when  he  smokes  a  pipe,  has  an  attack  of  mal 
de  mer  and  cuts  up  generally.  Good  for  kids  and 
adults  alike. 


Russian  Canine  Actors 

Milwaukee  Wisconsin 

A  troupe  of  educated  puppies,  who  stage  a 
comedy  drama  without  prompting  from  their 
trainer  on  the  stage,  offer  something  new  in 
canine  entertainment.  The  dogs  go  through 
their  paces  in  a  manner  which  is  good  for 
plenty  of  laughs. 


Use  solos  that 
I     hit  "the  spot'' 

'uality  Slide  Cq 

Six  East  Lake  St 
k     v.w  Chicago 


DANCERS 

Renoff,  Renova  and  Bekefi 

New  York  Palace 

A  firstclass  dancing  act,  by  far  the  best  of 
its  kind  to  play  the  boards  here  in  a  long  time. 
The  act  opens  with  a  song  and  dance  introduc- 
tion by  the  Sinclair  Twins,  two  young  girls 
with  ability  and  plenty  of  personality.  The 
first  routine  presented  by  the  famous  Russian 
trio  is  a  fancy  ballroom  dance.  They  gained 
the  audience's  attention  and  held  it  throughout 
this  and  their  closing  dance  of  adagio  work. 
In  between  the  two  specialties,  the  Sinclair 
Twins  do  a  song  and  some  snappy  dancing. 
This  sensational  act  earned  the  great  applause 
given  them. — E.  D. 


Pat  Rooney  and  Pat  Rooney  III 
New  York  Loew's  State 

The  name  "Rooney"  is  still  associated  with 
first  class  entertainment  and  Pat  junior  is  car- 
rying on  the  tradition  of  the  family  in  a  capable 
manner.  His  dancing  is  modern  and  he  works 
with  an  ease  of  motion  which  is  a  heritage. 
During  the  fifteen  minutes  that  the  senior  and 
junior  Rooneys  work,  they  offer  modern  danc- 
ing, gags,  and  naturally  the  dance  made  famous 
by  the  elder  Rooney,  twenty  years  ago.  This 
is  a  great  act  and  the  audience  were  reluctant 
to  have  them  leave. — E.  D. 


Ray,  Ellis  and  La  Rue 

Philadelphia  Mastbanm 

Esthetic  dancers,  in  conjunction  with  the 
Mastbaum  Ballet,  put  a  topnotch  number  which 
depended  largely  on  an  original  and  elaborate 
setting  for  effectiveness.  Back  of  scrim  curtains 
and  with  a  wave  effect  in  the  background, 
the  Mastbaum  Ballet  as  mermaids  in  flowing 
green  draperies  danced  on  the  bottom  of  the 
ocean  with  fish  swimming  about.  Ray,  Ellis 
and  La  Rue  made  a  novel  entrance  as  the  two 
men  moved  over  to  a  large  shell  at  one  side  of 
stage,  lifted  the  upper  half,  and  out  stepped 
Miss  La  Rue  in  pale  green.  She  glided  into 
a  graceful  aesthetic  dance,  harmonizing  with 
the  wave  motion.  After  some  spectacular  pass- 
ing between  the  two  men,  a  huge  octopus  came 
floating  by  and  seized  the  girl.  After  a  thrill- 
ing fight  she  was  rescued  by  Ray  and  Ellis. 


Bill  Robinson 

Portland  RKO  Orpheum 

Bill  Robinson,  with  an  augmented  company, 
"Hot  From  Harlem,"  headed  the  initial  stage 
show  known  as  the  "two  a  week"  at  new  low 
prices,  and  in  spite  of  the  opening  of  three 
parks  and  various  other  attractions,  proved 
popular  entertainment.  Bill's  tap  dancing 
brought  them  up  from  their  seats  and  he  was 
also  master  of  ceremonies  for  foot  races  along 
Broadway  that  brought  additional  shekels  in 
the  box  office. 


Dorothea  and  Her  Yellow  Jackets 

Neiv  York  Capitol 

This  act,  composed  of  Dorothea  and  four 
boys,  offers  a  flash  of  routine  of  tap,  acrobatic 
and  Russian  dancing  which  disclosed  a  talented 
quintet.  The  customers  were  well  pleased. — 
H.  P. 


Billie  Shea 

San  Antonio  State 

A  good  tap  artist  this  young  lady,  and  she 
should  go  well  in  any  theatre  booking  stage 
shows. 

(Continued  on  next  page,  column  1) 


June     II,  1932 


MOTION    PICTURE  HERALD 


71 


QP      STAGE  ATTRACTIONS  OP 


REVIEWS   €  P 

CANCERS 

(Continued  from  preceding  page) 

Bernice  and  Emily 

Neu>  York  Triboro 

The  beautiful  young  ladies  present  sensation- 
al routines  of  dancing.  Wallie  Brisham  opens 
the  act  with  an  introductory  song  with  Bernice 
and  Emily  entering  via  a  special  prop  stairs  in 
the  center  of  the  stage.  The  girls  are  dressed 
in  summer}'  gowns  and  after  dancing  down  the 
stairs  go  into  a  neatly  done  high-kick  dance 
with  Brisham. 

Lee  Murray,  dressed  in  evening  suit,  offers 
an  eccentric  "drunk"  dance  in  which  he  fea- 
tures "killing"  falls  and  some  steps  that  make 
him  appear  to  be  bouncing.  Bernice  and  Emily 
next  offer  a  most  graceful  acrobatic  dance,  fea- 
turing turn-overs,  high-kicks,  hand-stands  and 
walking  on  their  hands.  All  of  this  is  done  in 
perfect  unison  and  they  earn  a  good  reception 
for  their  efforts.  Brisham  next  offers  a  song 
and  eccentric  dance  that  is  well  done  (the 
dance,  not  the  singing).  Bernice  and  Emily, 
after  a  change  of  costume,  offer  a  most  difficult 
acrobatic  routine  on  the  flight  of  stairs,  earn- 
ing a  good  reception.  A  flashy  song  and  dance 
routine  by  the  entire  company  closes  this  enter- 
taining act. — E.  D. 


Harland  Dixon 
New  York  Palace 

Dixon  and  Peggy  Cornell  offer  15  minutes 
of  entertaining  dancing  interspersed  with  good 
clean  comedy.  They  present  a  dancing  skit, 
"Around  the  Town,"  featuring  the  dances  of 
different  sections  of  New  York.  Dixon's  im- 
pression of  how  John  Barrymore  would  dance 
if  he  were  a  dancer  was  a  screamingly  funny 
bit.  In  it,  he  talks  lines  as  he  dances.  Besides 
this  dancing,  Harland  does  a  hot  rhythm  dance 
that  got  a  good  hand.  The  act  as  a  whole  was 
well  received. — E.  D. 


Harry  Losee 

New  York  Capitol 

Harry  Losee,  who  recently  appeared  in  the 
ballet,  "Salome,"  offers  a  character  dance,  por- 
traying a  red-skinned  Indian.  He  is  supple, 
graceful  and  a  keen  student  of  the  Dance.  This 
audience  enjoyed  his  work. — H.  P. 


John  and  Edna  Torrence 

Detroit  Michigan 

Under  a  border  spot,  to  Lombardo's  rhythm, 
these  two  offer  a  unison  waltz  that  has  class, 
but  does  not  open  with  the  best  of  timing.  The 
act  is  good  for  the  most  exacting  audience. 


Paul  Draper 

New  York  Roxy 

Though  this  personable  young  fellow's  time 
was  limited  to  but  one  rhythm-tap  routine,  in 
the  finale  of  the  show,  he  proved  himself  an  ac- 
complished dancer. — H.  P. 


Gloria  Gilbert 
New  York  Capitol 

Gloria  Gilbert  offers  toe-dancing  which 
boasts  of  grace  to  the  nth  degree.  Her  top- 
spin  ranks  her  with  the  best  and  stopped  the 
show.— H.  P. 


The  Riley  Kids 

Detroit  Michigan 

Two  girls  and  three  boys  in  this  group  range 
in  size  from  that  of  a  ten-year-old  boy  to  a 
girl  and  boy  of  twenty.  Speed  and  effervescence 
characterize  their  work.  A  smart  number  is  the 
syncopated  military  tap  that  closes  the  act. 


$  TA  G  C  ACTS 

CCMEDy 

Yorke  &  King 

New  York  Capitol 

Yorke  &  King,  the  originators  of  "the  old- 
fashioned  tintype,"  open  their  act  in  a  sleigh 
of  the  gay  nineties.  The  audience  roared  at 
his  love-making.  The  next  scene,  a  satire  on 
royalty,  is  another  sure-fire  laugh,  with  the 
pay-off  being  when  Rose  King  does  a  most 
hilarious  imitation  of  Galli-Curci.  Their  daugh- 
ter, True,  also  has  a  bit  in  this  act. — H.  P. 


Pat  West 
Milwaukee  Wisconsin 

West,  billed  as  "The  Famous  Admiral  of 
Jesters,"  entertains  with  comedy  patter,  ad- 
dressed for  the  most  part  directly  to  the  audi- 
ence. He  also  offers  a  comedy  song  selection 
consisting  of  a  medley  of  tunes  from  popular 
hits,  past  and  present. 


Jim  McWilliams 

New  York  Palace 

McWilliams,  with  his  rapidfire  hokum 
about  nothing  in  particular,  went  over  big  at 
this  show.  With  a  few  exceptions,  his  act  is 
new,  with  up-to-the-minute  gags  based  upon 
commercial  blurbs  of  radio  announcers.  After 
working  the  audience  into  a  most  receptive 
mood,  McWilliams  delivers  a  "political  speech," 
which  stops  the  show. 


Violet  Carlson 

New  York  Palace 

The  caricature  prima  donna  of  many  musical 
shows  is  an  accomplished  comedienne.  Her  act 
includes  an  impression  of  a  French  prima  donna, 
an  "Argentine  Tango"  bit,  some  very  fine  sing- 
ing, a  comedy  bit  on  the  opera,  "Rigoletto,"  in 
which  she  does  some  fine  playing  on  a  tenor 
saxophone,  and  loads  of  comedy  talk.  Little 
Miss  Carlson  stopped  the  show  cold  and  made 
a  smart  curtain  speech.  The  act  runs  14 
minutes. — E.  D. 


Buster  and  John  West 

New  York  Palace 

Ten  minutes  of  hilarious  comedy.  Both  the 
boys  are  in  sailor  uniform,  John  at  the  piano 
and  Buster  capably  holding  up  the  comedy  end, 
with  his  talk,  singing  and  especially  his  dancing. 
Dorothy  Van  Alst  does  a  good  high-kick  dance 
as  her  specialty  and  acts  as  foil  for  Buster's 
laughable  antics.  Buster's  eccentric  comedy 
dancing  was  very  well  done  and  received  a 
generous  share  of  applause. — E.  D. 


Slides    now    available    on    the    following : 

IN    A    SHANTY    IN    OLD  SHANTY 
TOWN 

BANKING  ON  THE  WEATHER 
HAVING  A  GOOD  TIME,  WISH  YOU 
WERE  HERE 

M.  WITMARK  &  SONS 

1657  Broadway  New  York  City 

Slides    now    available    on    the    following : 

WHISTLE  AND  BLOW  YOUR  BLUES 
AWAY 

A  GREAT  BIG  BUNCH  OF  YOU 

In  preparation — 

NOW  YOU'VE   GOT  ME  WORRYIN' 
FOR  YOU 

REMICK  MUSIC  CORP. 

16S7  Broadway  New  York  City 


SPCTS  Sk  SUGTS 
CN  CKCADWAT 


If  you  had  been  to  La  Guinan's  La  Casa 
on  the  Merrick  Road  last  tuesdayawning, 
you'd  have  seen  the-just-as-good-as-new 
Walter  Winchell  dancing  with  Lupe  Velez. 
His  tablemates  were  Mark  Hellinger,  Texas 
and  Barney  Gallant. 

V 

Yorke  &  King,  the  vaudevillians,  celebrat-. 
ed  a  quarter  of  a  century  as  partners  the  last 
twenty-three  years  as  man  and  wife. — Oh, 
vou  mean  sparring  partners? 

V 

The  Paramount  clock  stopped  at  11:25 
A.  M.  one  day  last  week  with  the  result  that 
36V2  actors  (including  a  midget)  were  late 
for  the  early  performance. 

V 

Jack  Powell  has  been  signed  again  to  ap- 
pear in  the  fall  edition  of  Ed  Wynn's  "Laugh 
Parade." 

V 

Just  got  a  letter  from  Billy  Beard,  better 
known  as  "that  party  from  the  South." 
Billy  is  just  about  the  entertainingest  man 
we've  ever  met  and  naturally  we  weren't  the 
least  bit  surprised  to  learn  that  he  just 
signed  for  a  commercial  hour  over  radio  sta- 
tion WSB,  Atlanta,  Ga. 

V 

Did  you  know  that  Tucker  and  Schuster, 

known  as  the  "Delivery  Boys,"  have  just 
completed  34  consecutive  weeks  in  vaude 
and  are  being  propositioned  for  a  Broadway 
show  next  season? 

V 

Nick  Kenny,  radio  scribe  for  the  Daily 
Mirror,  says:  "A  needle  of  praise  to  Mrs. 
Henry  Moskowitz  for  discovering  Gene 
Charles,  first  tenor  at  St.  Patrick's  Cathe- 
dral— ."  Just  another  one  of  those  hard-to- 
beat  combinations. 

V 

One  day  last  summer,  while  over  at  the 
Paramount  studios  in  Austoria,  we  watched 
the  shooting  of  a  two-reeler,  "Retire  Inn," 
featuring  the  rotund  comedian,  Billy  House. 
One  of  the  extras  was  James  Dunn.  Two 
months  later,  the  extra  was  a  star. 

V 

Then  there  was  the  gangster  who  refused 
to  see  the  picture,  "Scarface,"  unless  he  was 
allowed  to  pack  a  rod. 

V 

Broadway:  The  long  lane  that  has  a  turn- 
ing— from  bright  lights  to  dark  moments — 
when  the  electric  bill  arrives. — Herman 
Pincus. 


Comedians  Dickering  with  Radio 

Olsen  and  Johnson,  stage  and  screen 
comedians,  currently  appearing  at  the  RKO 
Orpheum  in  Portland,  Ore.,  are  negotiating 
for  a  Radio  contract  covering  stage,  film 
and  radio  performances. 


Leaves  House  After  220  Weeks 

Bert  Williams  and  his  19  musicians  have 
moved  to  Olentangy  Park,  Columbus,  Ohio, 
with  the  discontinuance  of  vaudeville  and 
orchestra  at  the  Loew's  Ohio,  in  Columbus. 
Mr.  Williams  established  a  record  of  220 
weeks,  slightly  over  four  years,  at  the  Ohio. 


72 


MOTION    PICTURE  HERALD 


June    II,  1932 


OP      STAGE  ATTRACTIONS  OP 


OVERTURES 

YASCHA  BUNCHUK  (New  York  Capi- 
tol) adopted  for  his  overture  selections  from 
the  musical  comedy,  "Rio  Rita."  Opening  with 
an  ensemble  chorus  of  the  song  "Rio  Rita,"  the 
violins  then  offered  a  solo,  the  brass  accompa- 
nying softly.  Modulating  from  another  selec- 
tion, there  was  a  trombone  solo  with  a  violin 
obligato,  after  which  the  ensemble  closed  with 
the  theme  strain  of  "Rio  Rita."  This  overture 
was  well  received. 

LOU  FORBES  (New  Orleans  Saenger) 
and  the  pit  orchestra  again  demonstrate  they 
are  a  feature  attraction.  The  overture  opens 
with  a  tribute  to  John  Philip  Sousa  with 
Forbes  leading  the  orchestra  through  parts  of 
"Washington  Post,"  "The  Thunderer,"  "Sem- 
per Fidelis,"  "Hands  Across  the  Sea,"  "El 
Capitan,"  "The  White  Man,"  "The  Black  Man," 
"The  Red  Man,"  "Stars  and  Stripes."  The  sec- 
ond part  of  the  overture  is  "Lazy  Day,"  which 
opens  with  an  orchestral  introduction,  then  is 
taken  up  for  a  vocal  chorus  by  Lee  Mason. 
"You  Beautiful  Son  of  a  Gun,"  however,  is 
the  show  stop  with  clowning  by  the  entire  or- 
chestra. It  opens  with  a  vocal  trio  consisting  of 
Mason,  Gordon  Kirst  and  Godfrey  Hirsch  sing- 
ing the  song,  then  chatter  by  Kirst,  Forbes  and 
El  Fontana,  winding  up  with  "Auf  Wieden- 
sehn."  Louis  Prima  brings  the  clowning  to  a 
close  with  his  crazy  rendition  of  the  song  and 
his  barrel  house  trumpeting. 


MURRAY  AUSTRIAN  (Yonkers  Loew's) 
did  himself  proud  with  his  orchestral  selec- 
tion. This  was  the  overture  from  the  popular 
opera  "Orpheus,"  by  Offenbach.  Opening  with 
ensemble  instrumentation,  Austrian  then  of- 
fered a  violin  solo,  playing  softly  and  gradu- 
ally changing  to  a  crescendo  which  was  the 
cue  for  the  staccato  ensemble  finale.  Austrian 
took  several  bows. 


FRED  SCHMITT  (Denver  Denver)  and  his 
IS  musicians  are  mighty  popular  in  Denver, 
and  their  popularity  was  added  to  by  their 
"America"  overture  during  Memorial  Day 
week.  For  the  close  the  curtains  are  drawn, 
revealing  a  huge  United  States  flag  on  the  back 
drop,  as  a  dozen  high  school  cadets  march  out, 
drill  briefly  and  briskly,  and  give  a  salute. 
Ralph  Hansel,  a  recent  addition,  xylophonist, 
plays  "Roses  of  Picardy"  as  a  solo  offering. 
Until  his  joining  the  Denver  theatre  orchestra, 
he  was  the  most  popular  local  radio  star,  being 
on  sustaining  programs  at  KOA,  the  largest 
station  here. 


LEON 
VAN  CELDER 

DIRECTOR  OF  MUSIC 

NOW 

Fourth  Year 

at 

WARNER  BROS. 
STANLEY  THEATRE 

JERSEY  CITY,  N.  J. 


UP  AND  DOWN 
THE  ALLEY 


Hello,  Everybody  (try  and  picture  me  say- 
ing it  like  Kate  Smith  does,  just  try).  .  .  . 

We'll  start  out  this  week  with  a  choice 
bit  of  scandal;  Denny  "Sooky"  Lamb  was 
seen  making  love  to  Doris  Roche,  wife  of 
that  really  funny  comedian,  Sammy  Cohen, 
in  one  of  the  dressing  rooms  of  the  Palace, 
the  other  day.  ...  So  that  the  scandal  will 
not  take  on  too  much  weight,  I'll  have  to  let 
you  in  on  all  the  dope.  .  .  .  "Sooky'"  is  the 
year-old  son  of  Belett  and  Lamb,  one  of  the 
acts  on  the  bill.  .  .  .  Incidentally,  the  Palace 
is  the  first  house  in  which  this  chubby  young 
fellow  has  appeared  and,  though  he  didn't 
get  any  billing  on  the  marquee  out  front, 
he  was  billed  over  every  one  backstage.  .  .  . 

*  *  * 

Fritz  Hubert,  the  male  member  of  that 
famous  "inebriate"  team  of  Fritz  and  Jean 
Hubert,  who  was  injured  while  doing  his 
"killing"  falls  in  the  act  at  the  Palace  last 
week,  is  on  the  road  to  recovery  and  will 
be  back  trying  to  "kill"  himself  all  over 
again  socn. 

*  *  * 

Just  heard  from  Ron  and  Don,  the  organ 
twins.  .  .  .  They  have  been  in  Chicago  for 
the  past  few  weeks  vacationing  and  now  in- 
form me  that  they  opened  at  Warner's  Hol- 
lywood, Los  Angeles,  last  Thursday.  .  .  . 
Good  luck,  boys,  and  let's  hear  from  you 
again  soon.  ...  I  learn  that  Bob  West  is 
at  the  Fox,  Seattle,  and  not  at  the  Para- 
mount. .  .  .  Lee  Weber,  who  for  the  past 
year  has  been  at  the  Memorial,  Boston,  was 
in  town  for  a  few  days,  visiting  his  friends, 
and  taking  his  Father  (short  "a")  places. . .  . 
Jimmy  Daubert,  formerly  with  Loew's  and 
RKO  in  Cleveland  and  Buffalo,  is  now  fea- 
tured organist  at  the  State,  Allentown,  and 
is  the  only  "live"  musician  in  town.  .  .  . 

*  *  * 

Sammy  Smith,  formerly  of  Shapiro  Bern- 
stein and  of  Witmark's  and  now  profes- 
sional manager  of  Southern  Music,  didn't 
know  until  last  week  that  he  has  a  good 
baritone  voice.  .  .  .  Some  one  sold  him  the 
idea  of  taking  vocal  lessons  and  you  just 
wait  until  the  fall;  we'll  be  hearing  Sammy 
on  the  air.  .  .  .  Well,  that's  all  for  this  week. 
S'long. 

ED.  DAWSON 


$CLC$ 

DON  MILLER  (Detroit  Michigan)  has 
taken  over  Gutow's  place  at  the  console.  He 
is  not  unknown  to  Detroit  audiences  having 
held  sway  at  the  Paramount  and  State  for 
some  time  a  few  years  back.  Sounds  of  recog- 
nition greeted  him  when  he  made  his  opening 
appearance  at  a  console  on  the  stage.  The 
single  number  of  his  solo,  "Masquerade," — a 
German  importation,  unfamiliar,  but  well  re- 
ceived— was  set  off  by  a  ballet  waltzing  before 
a  cut  drop  which  depicted  a  huge  carnival  mask. 


MILTON  CHARLES  (Philadelphia  Mast- 
baum)  at  the  organ,  with  the  console  gar- 
landed with  roses,  sang  "I  Send  My  Love  With 
These  Roses."  For  his  singing  class  he  selected 
eight  old-time  numbers :  "Waiting  for  the 
Robert  E.  Lee,"  "To  My  Indiana  Home," 
"Alexander's  Rag  Time  Band,"  "Just  a  Baby's 
Prayer  at  Twilight,"  "Sidewalks  of  New  York," 
"Whispering,"  "In  the  Good  Old  Summer 
Time"  and  "My  Blue  Heaven."  In  all  these 
the  audience  joined  with  a  will  and  gave  him 
a  rousing  hand. 


"WEN"  KENNEDY  (Champaign  RKO 
Virginia).  This  week's  organ  presentation  was 
compiled  with  the  idea  of  "Drowning  Those 
Examination  Blues,"  and  to  hail  the  coming 
vacation  period.  The  organist  and  theatre 
cater  to  the  University  of  Illinois  students,  and 
"Wen,"  extremely  popular  with  them,  usually 
concocts  a  solo  that  will  "go  over"  with  the 
"gang."  The  set  opened  with  Kennedy  play- 
ing "Pig  In  the  Parlor,"  to  which  the  audience 
first  hummed  and  then  whistled.  Then  a  slide 
was  flashed  on  the  screen  with  the  words 
"Drown  Those  Exam  Blues,"  and  the  audience 
clapped  hands  during  the  playing  of  the  number. 
Followed  a  vacation  slide  and  a  vacation  par- 
ody on  "Jingle  Bells,"  and  then  "Happy  Days 
are  Here  Again,"  "Ach,  du  Lieber  Augustine" 
and  "Hallelujah."  Next  he  suggested  that  the 
departing  students  review  the  song  hits  of  the 
season  and  sing  them.  The  five  numbers  Ken- 
nedy chose  were  lustily  sung  and  fine  applause 
was  given  him. 


MISS  WINWORTH  (Seattle  Fox)  was 
the  featured  organist  during  the  showing  of 
"Grand  Hotel,"  playing  the  beautiful  theme 
waltz  from  the  German  film,  "Two  Hearts  in 
Waltz  Time,"  and  other  popular  numbers. 


Organist  Added  by  Publix 

Leland  McEwen  of  Duluth,  organist,  has 
been  added  to  the  staff  at  the  Garrick,  local 
Publix  house,  and  will  offer  daily  organ 
specialties. 


Flushing's  Adopted  Son 


BERNIE 

Conducting  His  Own 

"SINGING  CLASS" 
At  the  RKO  Theatre 

Flushing,  Long  Island 


June     II,  1932 


MOTION    PICTURE  HERALD 


73 


THE  RELEASE  CHART 


Productions  are  listed  according  to  the  names  of  distributors  in  order  that  the  exhibitor  may  have  a  short-cut  towards  such  infor- 
mation as  he  may  need,  as  well  as  information  on  pictures  that  are  coming.  Features  which  are  finished  or  are  in  work,  but  to 
which  release  dates  have  not  been  assigned,  are  listed  in  "Coming  Attractions."  Running  times  are  those  supplied  by  the  du 
tributors.    Where  they  vary,  the  change  is  probably  due  to  local  censorship  deletions.    Dates  are  1931,  unless  otherwise  specified. 


ALLIED  PICTURES 


Features 

Running  Tim* 

TltU  Star  Rel.  Data       M latitat  Ravlawed 

Clearing  tha  Rang*  Hoot  Gibson   Air.  25 

FHe    ||3   Lew  Cody-Mary  Nolan  Fab.    19/32.. . ..63. . .Mar.  8/82 

Say  Biekarao.  Tha  Hoot  Gibson- Myrna  Kennedy  

Hard  Hombre  Hoot  Glbson-L.  Basquett*   Aug.  22 

Local  Bad  Man,  Tha  Hoot  Gibson-Sally  Blana  Jan.  16/32 

Spirit   of   tha   West  Hoot  Gibson- Doris  HRI   Mar.,  '32.  

yanlty  Fair   Myrna  Loy-Conway  Tearlt    ...Mar..  '32  

Wild   Horse   Hoot  Gibson-Alberta  Vaugha  


Coming  Feature  Attractions 

A   Man's   Land  Hoot  Gibson   

Anna  Karanlna   A  Star   

Midnight  Alarm   All  Star  

Stoker,   Tha   Monte   Blue- Dorothy  Burgess. 

Three  Castles   All  Star   


Title  Star 

Men  In  Her  Lite,  The  Lois  Moran-Chas.  Blekfsrd. .  Dee. 

No   Greater   Love  Alexander  Carr-Dlekey  Moore  May 

One  Man  Law  Buck  Jones   Dee. 

Platinum  Blonde   Young-Harlow- R.    Williams.  .Oct. 

Rldln'   for  Justice  Buck  Jones   Jan. 

Shopworn   Barbara  Stanwyek-R.  Tosmey.Mar. 

Shot  Gun  Pass  Tim  McCoy   Nov. 

South  of  the  Rio  Grande  Buck  Jones   Mar. 

Texas  Cyelone   Tim  McCoy   Feb. 

Three  Wise  Girls  Jean    Harlow  -  Mae    Clarke  • 

Walter  Byron-M.  Prevott. .  Jan. 


Running  Tim* 
Rel.  Date       Minutes  Reviewed 
10  75  Dec.  5 

13. '32.....  60...  May  21, '32 
4  83...  Feb.  20.'32 

4/32.;! .'  !64.' !  .Jan.' '  16/32 
25/32.....  78...  Apr.  9/32 

1  59  

8/32  

24/32.  


11/32  68. ..Feb.  13/32 


Coming  Feature  Attractions 


ARTCLASS  PICTURES 


Features 

Running  Tim* 

TitJ»  Star  Rel.  Date       Minutes  Reviewed 

Border  Devils   Harry  Carey   Apr.     4/32        65... Apr.  9/32 

Cavalier  of  th*  W*tt  Harry  Carey  Nov.    15  75  

Convicted   Aileen  Prlngle- Jameson 

Thomas   Sept.     I  S3  Oct  4 

Cross  Examination   H.  B.  Warner-Sally  Blan*- 

Natalie    Moor  head   72...  Feb.  13/32 

Phantom,  Th*   "Big  Boy"  Williams-Allan* 

Ray   Dm. 

Pleasure   Conway  Tearle-Carmel  Myers. Sept. 

They   Never  Come  Back  Regis  Toomey- Dorothy  Sebas- 
tian  May 

Unmasked   Robert  Warwick   Oct. 

White  Renegad*   Oct. 

Without  Honors   Harry  Carey   Jan. 


•32.. 


.n. 


.68. 

.62. 


I. 
I. 

2/82        66...  Jan.  16/32 


Coming  Feature  Attractions 


Aeress  th*  Lin*  Harry  Carey 

Auctioned  Off   

Bridesmaid   

Confidential   

Double  Sixes   Harry  Carey 

Foolish  Girls   

Hersehoofs   Harry  Carey 

Humanity   

Hurricane  Rider,  Th*  Harry  Carey 

I  Aeeuse   

Night    Rider,    Th*  Harry  Carey 

Where  Are  Your  Children?  


Running  Time 
Date       Minutes  Reviewed 

10/32  Feb.  6/82 

10/32  

22/32  80...  Mar.  12/32 

24  60  

7/32  

22/32  


BIG  4  FILM  CORPORATION 

Features 

Title  Star  Rel. 

Human  Targets   Buzz  Barton   Jan. 

Mark  of  tha  Spur  Bob  Custer   Feb. 

Murder  at  Dawn  Mulhall-Dunn   Feb. 

Quick  Trigger  Lee  Bob  Cutter   Nov. 

Scarlet  Brand.  The  Bob  Custer   May 

Tangled  Fortunes   Buzz  Barton   Mar. 

Coming  Feature  Attractions 

Oante  Hall  Kisses  6  reejt.. 

Blazed  Trails   6  reels.. 

Ball  Dog  Edition  

Driving  Demons   

Fighting  Gloves   

Gambling  Sex  

Guns  and  Saddles  0  reels. 

Pony  Express  Kid  

Rip   Roaring  Branet  »  reels. 

Rio  Grande  Raldert  6  reels. 


COLUMBIA 

Features 

Title  Star  Rel. 

attorney  for  the  Defense  Edmund  Lowe-C.  Cummlngs- 

E.  Brent   May 

Behind  the  Mask  Jack  Holt-C.  Cummlngs. ..  ..Feb. 

(Reviewed  under  the  title  "The  Man  Who 

Big  Timer,  Tha  Ben  Lyon-C.  Cummlngs  Mar 

Border   Law   Buck  Jenes-L.  Tovar  Oct. 

Deadline   Buck  Jones   Dec. 

Fighting   Fool.   The  Tim   MeCoy   Jan. 

Fighting  Marshal,  The  Tim   MeCoy   .  Dee. 

Final  Edition,  The  Pat  O'Brien-Mae  Clark*  Fab. 

Forbidden   Barbara  Stanwyek-Adolphe 

Menjou-Raloh  Bellamy  ...Jan. 

L*ve  Affair   Dorothy   Maekalll  -  Humphrey 

Bogart   Mar, 

High  Speed   Buek  Jones-Loretta  Savers. . . Apr. 

Maker  of  Men  Jaek    Holt-Rlehard  Crom- 
well-John Wayne   Dee. 

Menaee.  The   Walter    Byron- Bette  Davls- 

H    B.  Warner   Jan. 


Running  Time 
Date       Minutes  Reviewed 

21/32  64...  June  4/32 

25/32.   Feb  6.'32 

Dared) 

10/32  74...  Mar.  26/23 

15  61  

8  B8  ..Jan.  80/32 

20/32         86  ..Apr.  9/32 

18  58  

20/32..... 68. .  Feb.  27/82 

IS/32.....  83... Jan.  18/32 

,    17,32  68...  May  7/32 

2/32.... .62. ..May  14/32 

25  67  Dee.  28 

28/  32         64..  Feb.  8/32 


American    Madness   W.    Huston  -  C.  Cummings- 

K.    Johnson   , 

Bitter  Tea  of  General  Yen  Anna  May  Wong-C.  Cummings  

Child    of  Manhattan  

Daring   Danger   Tim  McCoy   

Destroyer,  The  

Hello  Trouble   Buck  Jones-Lina  Basquette  

Hollywood   Speaks   Genevieve  Tobin-Pat  O'Brien  

McKenna  of  the  Mounted  Buck  Jones-Greta  Granstedt  

Mike   

Murder  Express,  The  Ben  Lyon-Barbara  Weeks   

Murder  of  the  Night  Club  Lady.Adolphe  Menjou   

Riding    Tornado.    The  Tim  McCoy -anirley  Grey   

Thirteenth  Man.  The  lack  Holt   

Two    Fisted    Law   Tim    McCoy-Alice    Day   June  8/32. 

War   Correspondent   Jack  Holt- Ralph  Graves-Lila 

Lee   

Washington    M*»rev    r;n  Rmin4    

White  Eagle   Buck  Jones   


FIRST  NATIONAL 

Features 

Title  Star 

Alias   the    Doctor  Richard  Barthelmess   

Famous   Ferguson  Case.  The.... Joan  Blondell   

Fireman.  Save  My  Child  Joe  E.  Brown  , 

Hatchet  Man,  Th*  Edward  G.  Robinson  

it's  Tough  to  Ba  Famous  Douglas  Fairbanks,  Jr  

Rich  Are  Always  With  Ut  Ruth  Chatterton   

Strange   Love  of   Molly   LouvalnLee  Tracy-Ann  Dvorak  

Tenderfoot,  The   Joe  E.  Brown  

Two  Seconds   Edward  G.  Robinson  

Union   Depot   D.  Fairbanks.  Jr.- J.  Blondell 

Week-end  Marriage   Loretta  Young- Norman  Foster. 

Coming  Feature  Attractions 

Cabin    in   the   Cotton  Richard  Barthelmess   

Children    of    Pleasure  Ruth  Chatterton   

Crooner   David    Manners  Aug.  13/32.. 

Dark   Horse,   The  Warren  William-Bette  Davis.  June  16/32.. 

Dr.  X   Lionel   Atwill-Fav   Wray         July  9/32.. 

Life    Begins   Loretta    Young-Eric  Linden  

Love  Is  a   Racket  Douglas  Fairbanks.  Jr.       .  June  18/32.. 

Miss    Pinkerton   Joan   Blondell- George   Brent.  July  17/32.. 

Revolt   D.Fairbanks,Jr.-N. Carroll  

They    Call    It   Sin  Loretta  Young-David  Manners   

Three  on  a  Match  Joan    Blondell-W.  William  

Tiger    Shark   Edw.   G.  Robinson  

You  Said  a  Mouthful  Joe    E.  Brown   


Running  Time 
Rel.  Date       Minutes  Reviewed 

Mar.   26/32  62...  Mar.  12/32 

Way     14/32        74... Apr.  39/31 

Feb.    27/32  B7...Feh.  27/32 

Feb.     6/S2  74...  Feb.  18/32 

Apr.     2,'Sa.  79...  Apr.  16/32 

May    21/32  71    .May  21/32 

May    28/32  74...  May  14/32 

June  1 1/32. ....  70. .  .May  28/32 

May  28/32....  68... May  28/32 

Jan.    38/32  88  Dee.  28 

June  18/32  


Rel. 
Mar. 
Apr. 
Nov. 
Mar. 
Apr. 


FOX  FILMS 

Features 

Title  Star 

After  Tomorrow   Chas.  Farrell-Marlan  Nixon 

Amateur    Daddy   Warner  Baxter-Marian  Nixon. 

Ambassador  Bill   Will  Rogers   

Business  and   Pleasure  ......Will  Rogers-Jetta  Geudal  

Careless  Lady   Joan  Bennett-John  B*l*a  

Charlie  Chan's  Chance  Warner  Oland-L.  Watklns-M 

Nixon-Ralph  Morgan-H.  B, 
Warner-A.  Klrkland   

Cheaters  at  Play  Thomas  Melghan-L.  Watklnt. 

Danee  Team   James  Dunn-Sally  Ellen.... 

Delicious   Gaynor-Farrell   

Devil's  Lottery   Ellssa  Landl-Alexander  Klrk- 

land-Vlc.  MeLaglen   

Disorderly  Conduct   Sally   Ellers- Ralph  Bellamy- 
Spencer  Tracy   

Gay  Caballero,  Th*  George  O'Brien  -  Conchlta 

Montenegro   

Good  Sport   Linda  Watklns-John  Boles... 

Heartbreak   C.  Farrell-H.  Albright  

Man  About  Town  Warner  Baxter-Karen  Morley. 

Over  the  Hill  Dunn- Ellers- Marsh-Crandall- 

Klrkwood-Lane   

Rainbow   Trail,   The  Geo.  O'Brien-Cecilia  Parker. 

She  Wanted  a  Millionaire  J.  Bennett-S.  Tracy  

Silent   Witness.   The  Lionel  A  twill-Greta  Nlssen.. 

Stepping  Sisters   Louise  Dresser  -  Wm.  Collier 

Sr. -Minna   Gomhell  .... 

Surrender     Warner  Baxter-Lelln  Hyams 

Woman   In   Room    13.  The  Landl-Bellamy-Hamllton  ... 

Trial  of  Vlvlenne  Ware,  The  J.  Bennett-D.  Cook-L.  Bond. 

Yellow   Tleket.   The  Ellssa   Landl-L.  Barrvmore 

Young  Amerlea   Tracy-Kenyon-BeHamv 

Coming  Feature  Attractions 

After  the    Rain  P.  Shannon-Spencer  Tracy- 

Wm.  Boyd   Aug. 

Almost  Married    Violet    Homing  -  Ralph  Bel- 

lamy-Alexander Kirkland. . .  July 

Bachelor's  Affairs   Adolphe  Meniou- Minna  Gom- 

bell-Joan  Marsh-I.  Purcell  July 

Down  to  Earth   Will   Rogers   Sept. 

First    Year    Gaynor-Farrell   July 


Running  Time 
Date       Minutes  Reviewed 

13/32  Mar.  8/82 

10/32....  74. ..Apr.  30/32 

22    70  Oct.  24 

6/32  57  Aug.  15 

3/82.....  67...  Mar.  12/32 


Jan. 
Feb. 
Jan. 
Det. 

Mar. 

Mar. 

Feb. 
Dee. 
Nov. 
May 

Nov. 
Jan. 
Feb. 
Feb. 

Jan. 
Dee. 
May 
May 
Nov 
Apr. 


24/32.. 
14/32. , 
17/32,. 
27  


27/32.. 

20/32.. 

28/32.. 

13  

8  

22/32.. 

29  

3/32.. 
21/32.. 

7/32.. 

10/32.. 
8 

15/32.. 
1/32.. 
15 

17/32.. 


..71...  Jan.  9/32 
..57... Jan.  23/32 
..85. ..Jan.  2/32 
108  Dee.  12 

..74...  Apr.  9/32 

..82...  Apr.  16/32 

.  60.  ..Apr.  2/32 
.68  Nev.  14 

..59...      Oct  16 

..76. ..June  4/32 

.89  Oct.  SI 

.60  Dec.  9 

..74..  .  Feb.  27/32 
..73...  Feb.  13/32 

.  59          Dee.  12 

69  .       Dee  5 

.  69... May  28/32 
..56...  May  7/32 
76..       Oct  17 
70...  May  14/32 


14/32. 

17/32.. 

3/32. 
4/32. 
31/32.. 


74 


MOTION    PICTURE  HERALD 


June     II,  1932 


(THE  RELEASE  CHART—CONT'D ) 


Running  Time 

Title  Star  Rel.  Date        Minutes  Reviewed 

Mystery   Ranch   Geo.  O'Brien-C.  Parker   June  I2,'32  

ReDecea  ot  Sunny  brook  Farm  Marian    Nixon-R.    Bellamy. .June   26. '32  

Society    Girl   J.  Dunn-P.  Snannon-S.  Tracy.  May  29732  

Undesirable  Lady   Elissa  Landl-A.   Klrkland. .  .Aug.  7,'32  

Week    Ends   Only   Joan    Bennett-Ben    Lyon  June  I9/32  

While  Paris  Sleepi  McLaglen-Helen  Mack   May     8. '32  


MAYFAIR  PICTURES 


Features 

Title  Star  Rel. 

Behind  Stone  Walls  Eddie  Nugent-PrUcllla  Dean. Mar. 

Dragnet  Patrol   Glenn  Tryon-Vera  Reynolds. .  Dec. 

Docks  of  San  Francisco  Mary  Nolan-Jason   Robard . . .  Feb. 

Hell's    Headquarters   Jack  Mulhall-Barbara  Weeks.Apr. 

Love   In   High   Gear  Alberta  Vaughn-H.  Ford  May 

Monster  Walks.  The  Rex  Lease-Vera  Reynolds  Feb. 

Passport  to  Paradise  lack   Mulhall-B.   Mehaffey. . .  Apr. 

Night  Beat   Jack  Mulhal-Patsy  R.  Miller. Nov. 

Sally  of  the  Subway  J.  Mulhall-D.  Revler  Jan. 

Bin's   Pay    Day  D.   Revier- Forrest  Stanley.  ..Mar. 

Sky  Spider.  The  Glenn   Tryon-Beryl    Mercer.. Oct. 

Coming  Feature  Attractions 

Dynamite    Denny   Jay  Wilsey-Blanche  Mehaffey.  May  27. '32.. 

Gorilla   Ship   Ralph    Ince-Vera    Reynolds. .  June  1 1, '32. 

Honor  of  the  Press  Edw.  J.  Nugent-Rita  La  Roy.  May  15. '32. 

Temptation's   Workshop   Helen  Foster-Tyrrell   Davis.. June  20. '32.. 

Widow    in    Scarlet  D.  Revier- Kenneth  Thompson.  July  I. '32.. 

METRO-GOLDWYN-MAYER 

Title  Star  Rel. 

Are   You    Listening?  William    Halnes-M.    Evans.. Mar. 

Arsene   Lupin   Lionel  and  John  Barryraore- 

Karen  Morley   Mar. 

As  You  Desire  Ma  Garbo  -  Von  Stroheim  -  M. 

Douglas   May 

Beast  of  the  City.  The  Walter  Huston-Jean  Harlow.. Feb. 

Ben  Hur   Ramon  Navarro- May  McAvoy.Jan. 

(Reissue-Synchronized) 
Big  Parade   John  Gilbert   Dee.  18  

( Re-issue-Sound) 

But  the  Flesh  le  Weak  Robt's  Montgomery- Gregor  ..Apr.  9.'32.. 

Emma   Marie  Dressier   Jan.  2.  32.. 

Flying   High   Bert  Lahr-C.  Greenwood  Nov.  14  

Freaks   Wallace  Ford-Leila  Hyams. .  Feb.  20/32.. 

Grand  Hotel   Garbo-John  Barrymore   

Hell   Divers   Beery-Gable   Jan.  16/32.. 

Letty  Lynton   loan  Crawford- Montgomery ...  May  7. '32. . 

Lovers  Courageous   R.  Montgomery-Madge  Evans.Jan.  23/32.. 

Mata  Harl   Garbo-R.  Navarro   Dee.  26  

Night  Court   W.  Huston  -  P.  Holmes  - 

A.  Page   May  7/32.. 

Passionate  Plumber   Buster  Keaton-Durante   Feb.  6/32.. 

Polly  of  the  Clreue  Marian  Davles-C.  Gable  Feb.  27/32.. 

Possessed   Joan  Crawford -Clark  Gable..  Nov.  21  

Private  Lives   Shearer- Montgomery   Dec.  12  

Tarzan.  the  Ape  Man  Johnny  Weismuller  -  Maureen 

O'Suilivan   Apr. 

Wet  Parade     Walter  Huston- Dorothy  Jordan 

Neil  Hamilton   Apr.  16/32.. 

When  A  Feller  Needs  A  Friend. Jackie  Cooper-"Chle"  Sale.. Apr.  30/32.. 

Coming  Feature  Attractions 

China   Seas   Clark  Gable   June  18/32.. 

Downstairs   John  Gilbert   

Good  Time  Girl  (Tent.)  Marion  Davies-R. Montgomery  

Huddle   Ramon  Novarro-M.  Evans  May 

New  Morals  for  Old  Robert   Young-M.    Perry. ...  June 

Prosperity   Dressier- Moran   June 

Red  Headed  Woman  Harlow- Chester    Morris  June 

Skyscraper  Souls   M.    O'Suilivan- W.    William  , 

Smilin'    Through   Norma  Shearer   

Speak    Easily   Buster   Keaton    July 

Strange  Interlude   Shearer-Gable   June 

Washington    Whirlpool   Lionel  Barrymore   

Without  Shame   Helen  Twelvetrees   


Running  Time 
Date        Minutes  Reviewed 

15/32  Mar.  26/32 

15  61...  Jan.  9/32 

I/S2  60...  Jan.  30/32 

15/32  63. ..May  14/32 

1/32.. ...65. ..May  7/32 
10/32.....  60...  Feb.  6/32 

1/32  

30  62  Dec.  26 

1/32,  60... Jan.  23/32 

1/32  63...  Mar.  19/32 

1  59  


Running  Time 
Date        M  inutes  Reviewed 
28/32.....  76...  Mar.  6/32 

5/32  84... Jan.  16/32 

28/32  71  

13/32  80...  Mar.  5/32 

2/32.. ..128  Dee.  12 


.125. 


..82.. 
..73.. 
..61.. 
..64.. 


.Apr.  23/32 
.Jan.  2/32 
....Oct.  24 
.Jan.  23/32 
.115...  Apr.  16/32 

.113  Dee.  28 

..86...  May  7/32 
..77...  Feb.  27/32 
..91... Jan.  9/32 

.95... June  4/32 
..74...  Mar.  19/32 
..70... Mar.  26/32 

..76  Oct.  31 

..85  Dec.  28 


2/32....  101... Feb.  20/32 


.122... Apr.  30/32 
..76. ..May  21/32 


14/32....  I  04. 

4/32   76. 

18/32  

25/32  


2/32. 
11/32.. 


MONOGRAM  PICTURES  CORPORATION 


Features 

Title  Star 

Arm  ef  the  Law  Rex  Bell.   Llna   Basguette. . 

County  Fair   Ralph   Ince-Hobart  Bosworth 

Galloping  Thru   Tom  Tyler   

Ghost  City    Cody-Shuford   

Land  of  Wanted  Mas  Bill  Cody   

Law  of  the  Sea  All  Star   

Man  from  New  Mexico  Tom  Tyler   

Mason  of  the   Mounted  Bill  Cody-Nancy  Drexel  

Midnight  Patrol   Regis   Toomey-Mary  Nolan. 

Oklahoma  Jim   Bill  Cody   

Pollee  Court   Leon  Janney-H.  B.  Walthall 

Single   Handed   Sanders  Tom  Tyler   

Texas  Pioneers   Bill  Cody- Andy  Shuford  

Two-Flsted   Justice   Tom  Tyler   

Vanishing  Men   Tom  Tyler   


Running  Time 

Rel.  Date  Minutes  Reviewed 

Apr.  20/32  

Apr.  1/32.. ...71  ..Apr.  30/32 

Dee.     5  58  

Dee.    20  60...  Apr.  9/32 

Oct.    30  62  

Dee.    15  01  

Apr.      1/32....  60  

May    15/32   58  

Apr.    10/32  60...  Apr.  9/32 

Oct.    10  60... Jan.  23/32 

Feb.    15/32  65...  Mar.  5/32 

Feb.      1/32  59  

Feb.    15/32   58  

Oct.    20  33...  Feb.  6/32 

Apr.    15/32.. ...62  


Coming  Features 

Flames   Johnny   Mack    Brown  May    30/32   7  reels. . 

Honor  of  the  Mounted  Tom  Tyler   June    10/32   7  reels. 

Klondike   All  Star   July     1/32   7  reels. 

Law  of  the  North  Bill   Cody-Andy   Shuford  May    30/32   6  reels.. 

Western    Limited.   The  All   Star   June    20/32   7  reels. 


Title  Star 

Misleading  Lady,  The   Claudette  Colbert-Stuart  Er- 

win-Edmund  Lowe   

No  One  Man   Carole  Lombard- Ricardo  Cor 

tez-Paul   Lukas   , 

One  Hour  with  You  Maurice  Chevalier- Jeaoette 

MaeDonald-Gonevleve  Tobin 

Reserved    for    Ladies....  Leslie  Howard-Benlta  Hume. 

(Reviewed  under  the  title  "Service  for  Ladies") 

Shanghai  Express   Marlene  Dletrlch-C.  Brook... 

Sinners  In  the  Sun  Carole  Lombard-C.  Morris... 

Sky  Bride   Rlch'd  Arlen-J.Oakie-Robert 

Coogan- Virginia  Bruce   

Sooky   Jackie   Cooper-Robt.  Coogan- 

J.  Searl   

Strange  Case  of  Clara  Dean  Wynne  Gibson-Pat  O'Brien.. 

Strangers  In  Love  Fredric    March-Kay  Francis. 

This  Is  the  Night  Lily  Damita-Chas.  Ruggles.. 

This  Reckless  Age  Buddy  Rogers-Peggy  Shannon. 

Tomorrow  and  Tomorrow  Ruth  Chatterton-Paul  Lukas. 

Two  Kinds  ef  Women  P.  Holmes-M.  Hopkins  

Wayward   Nancy  Carroll- Richard  Arlen. 

Wiser  Sex,  The  C.  Colbert-Wm.  Boyd  

Working  Girls   Paul  Lukas-Judlth  Wood- 
Buddy  Rogers   

World  and  the  Flesh.  Tbe  G.  Bancroft-M.  Hopkins  


Running  Time 
Date        Minutes  Reviewed 


Apr. 

Jan. 


Mar. 
May 


Feb. 

May 


15/32.. 
30/32.. 


25/32. 
20/32.. 


.74...  Apr.  16/32 
.73... Jan.  30/32 


12/32.. 
13/32.. 


.84. 

.70. 


.Apr.  2/32 

.May  28/32 

.Feb.  27/32 

.May  21/32 


Apr.    29/32         78...  Apr.  30/32 


 Dec.  12 

.May  14/32 
.  Feb.  20/32 
.Apr.  23/32 


Dec. 
May 
Mar. 
Apr. 
Jan. 
Feb. 
Jan. 
Feb. 
Mar. 

Dee. 
Apr. 


26  

6/32.. 

4/32.. 

8/32.. 

9/32.. 

5/32.. 
16/32.. 
19/32.. 
18/32.. 


12  

22/32. . 


.78. 
.70. 
.82. 
.78. 
.80. 
.73. 
.74. 
.74. 

.77. 
.  74. 


.Jan. 
.Feb. 
.Jan. 
.Feb. 
.Mar. 


16/32 
6/32 
23/32 
20/32 
19/32 


.May  14/32 


Coming  Features 


Blonde    Venus   Marlene  Dietrich  

Challenger,    The    (Tent.)  Geo.  Bancroft- Wynne  Gibson.  July  15/32. 

Devil  and  the  Deep  T  Bankhead-G.  Cooper   July  29/32. 

Horse   Feathers   Four   Marx  Bros  

Lives  of  a  Bengal  Laneer,  Tho...Cllve  Brook-Phillips  Holmes  

Love  Me  Tonight  Maurice   Chevalier- Jeanette 

MacDonald   

Madame    Racketeer   Alison  Sklpworth-G.  Barbler.  July  24/32. 

Make  Me  a  Star  Stuart  Erwln   June  24/32. 

Man    From   Yesterday  C.  Colbert-C.   Brook  July 

Merrily   We  Go  To  Hell  8.   Sidney- Fredric    March. ..June 

Million  Dollar  Legs  Jack   Oakie  July 

Movie   Crazy   Harold   Lloyd-C.  Cummlngs  

Thunder  Below   T.  Bankhead-C.  Blekford-P. 

Lukas   June    17/32  80. 


1/32. 
10/32.. 
8/32.. 


PEERLESS  PRODUCTIONS,  INC. 

Features 

Title  Star  Rel.  Date 

Lovebound   N.  Moorhead-J.  Mulhall-Roy 

D'Arey   Mar.  1/32.. 

Reckoning,    The   Jas  Murray-Sally  Blane  Feb.  15/32.. 

Sea  Ghost,  The  L.  La  Plante-Alan  Hale  Nov.  I  

Sporting  Chance.  The  Wm.   Collier,  Jr. -Claudia 

Dell-James    Hall   Nov.  21  


Running  Time 

M  Inutes  Reviewed 


..63...  Apr.  9/32 
..64  Dee.  6 

..69  Nov.  7 


POWERS  PICTURES,  INC. 


Title  Star 

Bridegroom  for  Two  Gene  Gerrard   Jan. 

Carmen   Marguerite  Namara-Tom 

Burke   May 

Fascination   Madeleine  Carroll   Apr. 

Gables  Mystery.  The   Lester  Matthews- Anne  Grey..  Feb. 

Her    Strange    Desire  Laurence    Olivier   July 

My  Wlfo'a  Family   Gene  Gerrard   Apr. 

Out  of   the   Blue  Gene   Gerrard   July 

Shadow  Between,  The  Godfrey  Tearle- Kathleen  May 

0' Regan 

Skin    Game,    The  Edmund  Gwenn-Phyllls  Kon- 

stam   June 

Trapped  In  a  Submarine  John  Batten-Sydney  Seaward. Jan. 


Running  Time 
Rel.  Date       Minutes  Reviewed 

5/32.. 


65... Jan.  30/32 
Jan.  18/32 
May"  7/32 


15/32  70... 

1/32   68... 

15/32.....  71... 

15/32  70  

15/32.....  12... Mar.  26/32 
15/32  60...  

1/32.....  58  8e»t.  II 


1/32.. 
15/32.. 


...70.. 
..45.. 


Feb.  6/32 


RKO  PATHE 

Features 


Title  Star 

Big  Shot,  The  Eddie  Qulllan   Dee. 

Carnival   Boat   BUI   Boyd   Mar. 

Lady  with  a  Past  C.  Bennett-B.  Lyon   Feb. 

Panama  Flo   Helen  Twelvetrees   Jan. 

Partners   Tom  Keene   Jaa. 

Prestige   Ann   Harding   Jan. 

Saddle  Buster.  The  Tom  Keene   Mar. 

Westward   Passage   Ann  Harding   May 

Young   Bride   Helen  Twelvetrees   Apr. 

(Reviewed  under  the  title  "Love  Starved") 


Running  Time 

Minutes  Reviewed 

 88  Dee.  12 

.62... Mar.  26/32 
.80... Feb. 
74... Jan. 
.18...  Mar. 
.71. ..Jan. 


Rel.  Date 

18  

19/32... 
19/32... 
29/32. . . 
8/32. . . 
22/32... 

19/32.  60  

27/32  73  

8/32  76...  Apr 


13/32 
23/32 
12/32 
16/32 


23/32 


Coming  Features 


Beyond    the    Rockies  Tom    Keene- Rochelle   Hudson.  July      8. '32  

Ghost  Valley   Tom   Keene- Myrna   Kennedy  May    13/32   54. 

What   Price   Hollywood  Constance  Bennett   June  24/32  


PARAMOUNT  PUBLIX 

Features 


_     Title  Star  Rel.  Date 

Broken  Lullaby   L.  Barrymore- N.  Carroll- 

P.   Holmes   Feb. 

(Reviewed  under  the  title  "The  Man  I  Killed") 

Broken  Wing.  The  Lupe   Velez-Melvyn   Douglas  Mar. 

Cheat,  The   T    Bankhead   Nov. 

Dancers  In  the  Dark  Miriam  Hopkins-Jack  Oakie.  Mar. 

Dr.  Jekyll  and  Mr.  Hyde  Fredric  Mareh-M.   Hopkins.  Jan. 

Forgotten  Commandments   Sari   Maritza-Gene  Raymond. May 

His  Woman   ....G.  Cooper-C.  Colbert   Nov. 

Husband's  Holiday   Cllve   Brook-V.  Osborne  Dec. 

L»dle«  of  the  nig  House  Sylvia  Sidney-Wynne  Gibson  Dee. 

W'racle  Man.  The  S.  Sidney-C.    Morris  Apr. 


Running  Time 

Minutes  Reviewed 


28/  32...    94. ..Jan.  16/32 


25/32....  74... Apr.  2/32 

28  70...     Dee.  19 

11/32        74... Mar.  26/32 

2.'M  98  Dee.  26 

27/32   65  

21/32  79  Dee.  12 

19  68...  Jan.  2/32 

26    77  Dee.  18 

1/32  87  .  Apr.  30/32 


RKO  RADIO  PICTURES 

Features 

Title  Star  Rel.  I 

Girl  Crazy   E.  Qulllan-D.  Lee-Wheeler- 
Woo!  sey   Mar. 

Girl  of  the  Rio,  The  Dolores  Del  Rio-Leo  Carllro.Jan. 

Ladles  of  the  Jury  Edna  May  Oliver  Feb. 

Lost  Squadron   Richard  Dlx-Mary  Astor  Mar. 

Men  of  Chance  Mary  Astor- Rlearde  Cortez..Jan. 

Office   Girl   Renate  Muller-J.  Hulbert  ...Apr. 

Roadhouse  Murder,  The  Eric  Linden-Dorothy  Jordan.  May 

State's  Attorney   John  Barrymore- H.  Twelve- 
trees-Mary  Durean   May 


Running  Time 
late        Minutes  Reviewed 

25/32         75...  Apr.  2/32 

15/32        69...  Jan.  16/32 

5  /32         64  Doe.  19 

12/32  79...  Mar.  5/32 

8/32         63  Nov.  14 

8/32  83  

6/32  73...  May  7/32 

20/32  79...  May  14/32 


June    II,  1932 


MOTION    PICTURE  HERALD 


75 


(THE  RELEASE  CHACT—CCNT'D) 


Running  Time 

Title  Star  Rel.  Date         Minutes  Reviewed 

Symphony  of  Six  Million  Irene  Dunne- Ricardo  Cortez..Apr.    29/32. ....  94. .. May  28,'32 

Way  Back  Home  Phillips  "Seth  Parker"  Lord.  Nov.    13  81  oet.  s 

(Reviewed  under  the  title  "Other  People's  Business") 
Woman  Commands.  A  Pola  Negri   Jan.      I. '32  84... Jan.     2. '32 


Coming  Feature  Attractions 

Bill  of  Divorcement   

Bird  of   Paradise   "     Oei   Rio-jue>   McCres  Aug  

Bring    Em  Back  Alive   Frank    Buck's    Adventure  July   70... June  4,'32 

Deported   7TT777.  Zita  Johann   

Fraternity    House   Eric  Linden- Arline  Judge  

Hell   benl   For    Election   Lama    May  Oliver   

Hold    Em   Jail  Edna   May   Oliver- Wheeler- 

Woolsey- Roscoe   Ates  July   

Is  My  Face  Red   Helen  Twelvetrees- Ricardo 

Cortez-Robt.  Armstrong  .. 

Kong   Fay  Wray   

Law    Rides   Tom  Keene   

Most    Dangerous    Game.    The  Leslie  Banks-Joel  McCrea... 

Roar  ef   the    Dragon             ...   Kichuru    3I*-Gwili  Andre 
Thirteen  Women   Irene  Dunne   


UNITED  ARTISTS 

Features 

Running  Time 

Title  Star  Rel.  Date         Minutes  Reviewed 

Arrowsmith   Ronald  Colman   Feb.    27. '32  110  Nov.  21 

Cock   of  the  Air  Billle   Dove-Chester   Morris..  Jan.    23,-32          80.  .  .Jan.    30. '32 

Congress    Dances   Lilian   Harvey    83... May    28, '32 

Greeks  Had  a  Name  tor  Then. .  Ina  Clalre-M.  Evans- Blondell.  Feb.    13. '32.  ..  MO.         Ho.  tr 

Scartaee   Paul   Muni   Mar.   26,'S2  95. ..May  28/32 

Sky    Devils   All  Star   Mar.    12. '32  o»..  .j«h.    iz,  it 

Struggle.  The   Zlta  Johann-Hal   Skelly  Feb.     6. '32  77  


Coming  Feature  Attractions 


Ballyhoo   Eddie  Cantor  . 

une    1 7, '32         66   Brothers  Karamazov   Ronald  Colman 

  Cynara   Ronald  Colman 

  Happy  Ending   Mary  Pickford 

  Kid   From  Spain.  The  Eddie  Cantor  . 

July     12/32   Rain   Joan  Crawford 

  Way  of  the  Lancer  Ronald  Colman 


STATE  RIGHTS 


Title  Star 
Aren't   We   All  Gertrude 


Features 

Running  Time 
Dlst'r  Rel.  Date  Minutes  Reviewed 

Lawrence. .  Para- Britisn  79.  .Apr.  9,32 

Blonde  Captive.   Tha  Capital   Films   .Feb.  26/32.58  Mar.  6/32 

Call   Thorny  Bourdelle  ...Principal  Dis- 
tributing Corp.  Jan.    15/32.  78. ..Feb.  20/32 

Cossacks  of  tha  Don  Emma   CessarsUyi. .  Amkino   Mar.    18/32. 81 ...  Mar.  26/32 

Crooked   Lady,   The  Austin   Trevor   MGM-British   77. ..Apr.  9/32 

Drifter,  The   Win.  Farnum-Noah 

Beery   Capital   Films. ..  Feb.    10/32.71 ...  Mar.  26/32 

East  of  Shanghai  Henry    Kendall  B.I. P.    America  72. ..Apr.  9/32 

Ebb  Tide   Joan  Barry   Para.-Brltlsh    .   74... Mar.  12/32 

fc.mil  and  the  Detectives  Fritz  Rasp   Ufa   Dee.    18  75... Jan.  9/32 

Explorers  of  the  World  Raspln    Prod't'ns  82  Dee.  19 

Faithful  Heart,  The  Herbert   Marshall-  Gainsborough 

Edna    Best                Gaumont   May  28/32 

First   Mrs.    Fraser,   The  Henry   Alnley   Sterling    Films  90...  May  7/32 

Fool's  Advice,  A  Frank  Fay   Frank  Fay   Feb.  20/32 

Frail  Women   Mary  Neweomb   Radlo-Brltlsh   71... Feb.  8/32 

Gentleman  of  Paris,  A  Arthur  Wontner    ...Gaumont   78... Jan, 

Hell's   House   J,  Durkln- Pat  0' Brlen 

Bette  Davis   B.   F.  Zeldman  Feb.    10/32  75. ..  Feb, 

.Lien  Deyers   Ufa   Feb.    19/32.79. .. Feb 


His  Grounds  for  D Worse... 

Immortal  Vagabond,  The... 
In  A   Monastery  Garden... 


Apr.  9/32 
Mar.  26/32 


.Apr. 
.May 


.Jan. 


.  Gustav  Froelich   Ufa   88... June 

.  John  Stuart   associated  Prod 

&    Dlstr.  of 

America   80.. 

Keepers   of    Youth  Garry   Marsh   B.I. P.    America  70. 

Life   Goes    On  Hugh    Wakefield  Para. -British  78.. 

Love's  Command   Dolly  Haas   Tobis   *pr.  28/32.90.. 

Man  of   Mayfalr  Jack  Buchanan   Paramount- Brit- 
ish   

Missing  Rembrandt,  The  Arthur    Wontner...  Twickenham 

Films   84. ..Mar. 

Money  for  Nothing  Seymour  Hleks   British   lnfn't'1  73. ..Feb. 

Night  Like  This,  A  Ralph   Lynn   British  and  Do- 
minions  73...  May 

Nine  Till  Six   Louise   Hampton   ...Asso.  Radio- 
British   76...  May 

Private  Seandal,  A  Marian  Nixon- Lloyd 

Hughes   Headline  Pie  72  Nov. 

Probation   John    Darrow  -  Sally 

Blane   Chesterfield    ...Apr.     1/32. 70. .  .Apr. 

Puss  In  Boots  Jailor  Addarlo   Picture    Classic*.  Mar.  27/32.38. .  .Mar. 

Riders  ef  Golden  Gulsh  Buffalo  BUI,  Jr  West  Coast 

Studios   52...  Jan. 

Road  to  Life  Mikhail  Zharov   Amkino   Feb. 

Ronny   Kathe     von  Nany- 

Willy    FrltschUfa    Apr.    13/32.82. .  .Apr. 

Shop    Angel   Marlon   Shilling    ...Tower  Prod.    ...Mar.    19/32  71. ..May 

Sign   of    Four.    The  Arthur  Wontner  ....Asso  Radio- 
British   76... June 

Silver   Lining,   The   Maureen    O'Sullivan  Patrician  Pic- 
tures  58... June 

Sons  Is  Over,  The  Dane  Haid   Asso.    Cinemas.  Apr.    1 1/32  90. ..  Mar. 

South  Sea  Adventures  Principal  Distr. 

Corp   Mar.   31/32.50. ..  Apr. 

Strietly    Business  Berry  Amann   B.I.P  37. ..Mar. 

Sunshine  Susie   Renate  Muller   Gainsborough   88. ..Jan. 

Tempest  The    Emll   Jannlngs    ....Ufa   Mar.   15/32. 105. .Mar. 

Theft  of  the  Mona  Lisa  Willy   Forst   Tobis   Mar.  27/32.92... Apr. 

Trapeze   Anna    Sten  Protex   May     2/32.80. .  .May 

Two  Souls   Gustav  Froelich   Capital   Films... Dee.    22. . .  100. . . Feb. 


20/32 
27/32 

4/32 


23/32 
7/32 


9/32 


19/32 
13/32 


21/32 
21/32 


23/32 
12/32 

23/32 
6/32 

23/32 
7/32 

4/32 

4/32 
12/32 

9/32 
19/32 
9/32 
26/32 
9/32 
14/32 
6/32 


UNIVERSAL 

Features 

Running  Time 

Title                                       Star                              Rel.  Date  Minutes  Reviewed 

Cohens  &  Kellys  In  Hollywood. .  G.  8ldney-C.  Murray  Mar.    28/32         75  ..Mar.  18/32 

Destry  Rides  Again  „...Tom  Mix   Apr.  17/32  

Impatient  Maiden   Law  Ayres-Mae  Clarke  Mar.     1/32.  10.  ..Feb.  8/32 

Last   Ride   D.   Revler-Frank  Mayo  Dee.    28    53  

Law  and  Order  Walter  Huston-Lois  Wllsoa    Feb.     7/32        73    .Mar.  12/32 

Michael  and   Mary  Edna  Best-Herbert  Marshall  Jan.  31.  32.  .    78  ..      Nov  21 

Murders  In  the  Rue  Morgue  Bela  Lugosl-Sldney  Fox  Feb.  21/32.  .    61      Feb  20/3.2 

Nice  Women   Sidney   Fox-Franees   Dee...  Nov.  28            in     f«t>     r  •■ 

Night  World   Lew  Ayres-Mae  Clarke  May     5/32         58... June  4/32 

Racing   Youth   Slim  Summervllle-Loulse 

Fazenda   Feb.  14/32....  63...      Das.  12 

Scandal    For    Sale  Chas.   Biekford-Rose  Hobart.Apr.    17/32  75. ..Apr.  16/32 

Steady  Company   Norman  Foster-June  Clyde... Mar.    14/32  Jaa.  30/32 

Stowaway   Fay  Wray-Leon  Wayeofl         Apr.    11/32  50. ..Mar.  19,'SJ 

Unexpected  Father.  The  Slim  Summerville-Zazu  Pitts.  Jan.     3/32        62... Apr.    16  32 


16/82     Coming  Feature  Attractions 


Back  Street   Irene  Dune-John  Boles   

Doomed  Battalion,  The  Tala-Blrell-Vlctor  Vareonl...  June  16/32  

Fast   Companions   Tom    Brown   June    23/32  78. 

Jungle  Mystery   Cecelia  Parker   

Kings    Up   Tom  Mix   

Mail   Goes  Through.  The  Pat  0' Brien  Ralph  Bellamy  

Old   Dark   House  Eoris  Karloff-L.  Bond  

Radio   Patrol   Rob't  Armstrong-June  Clyde- 

Lila    Lee    June     2/32   68. 

Rider  of  Death  Valley    Tom   Mix-Lois  Wilson   May    26/32   78 

Texas  Bad  Man   Tom    Mix   June  30/32  

Tom   Brown  of  Culver  Tom  Brown   


WARNER  BROTHERS 

Features 

Title  star 

Beauty  and  the  Boss  M.  Marsh-W.  William  

Crowd  Roars   Cagney-Blondell   

Expert,  The   Charles  "Chle"  Sale  

Heart  of  New  York,  The  Smith  &   Dale  , 

Hign  Pressure   Wis.  Powell-Evelyn  Brent... 

Manhattan   Parade   W.  Llghtner-Butterworth  ... 

Man    Wanted   Kay  Francis   

Man  Who  Played  God  George  Arllss   

Mouthpiece,  The   Sidney  Fox-Warren  William. . 

Play   Girl   Loretta  Young-Norman  Foster. 

„    _,  Llghtner   

So  Big   Barbara  Stanwyck   

Street  of  Women   Kay  Francis   

Tax|l   Jas.  Cagney- Loretta  Young.. 


Running  Time 

Minutes  Reviewed 


Apr. 
Apr. 
Mar. 
Mar. 
Jan. 
Jan. 
Apr. 
Feb. 
May 

Mar. 
Apr. 
June 
Jan. 


9/32... 
16/32... 

5/32... 
26/32.... 
30/32..., 
16/32... 
23  /32... 
20/32... 

7/32... 


.86...  Feb. 
.84. .  .Apr. 
.69...  Mar. 
.74...  Mar. 
.74...  Jan. 
.77. ..Jan. 
.83...  Mar. 
.14...  Feb. 
86...  Mar. 


27/32 
2/32 
5/32 
12/32 
9/32 
2/82 
28/32 
13/32 
26/32 


12/32.....  II...  Feb.  27/32 

80/32.....  82...  Mar.  I9.'3» 

4/32....  60. ..June  4/32 

23/32.....  88... Jan.  16,  j< 


MGM.British".'.....'.....'".80.'.'.'Mar'.  26/32     Coming  Feature  Attractions 


fwe  White  Arms  Adophe  Menjou 

Unfortunate  Bride,  The  Maurice  Schwartz 

Lila  Lee   Judea  Film,  Ins  -•  

Waltz  by  Strauss,  A  Hans  Junkerman  ...Capital   Films  .Feb.    10/32. 89. .. Mar.  5/32 

Water  Gypsies   Sari   Maritza   Asso.  Radio- 
British   79...  May  21/32 

Women  Men  Marry  Harlan-Blane   Headline  Pis  69  Mar.  7 

Women  Who  Play  Mary  Neweomb-Be- 

nlta    Hume  Para.-Brltlsh   79...  Apr.  16/32 


Big  City  Blues   Joan  Blondell   Aug  27 '32 

Blessed   Event    Lee  Tracy-Mary  Brian  

Jewel   Robbery   Wm.  Powell- Kay  Francis   July  30/32.' 

Night  Flower,  The  B.   Stanwyck   Aug  6 '32  ' 

One   Way   Passage   Wm.    Powell-Kay  Franels  

Ride    Him    Cowboy  John  Wayne   

Successful    Father.    A  George  Arliss   

Two    Against   the   World  Constance   Bennett   >ug  20/32 

Winner  Take  All                          James    Cagney   July  2 '32 

Without    Consent   Ann    Dvorak-David   Mannert.July  23/32 


TIFFANY 

Features 

Title 

Branded  Men   

Hotel  Continental 


Lena  Riven   

Near  the  Trail's  End.... 

Poeatello  Kid  

Strangers  of  the  Evening. 

Sunset  Trail   

Texas  Gun- Fighter   

Whlsttln'  Dan   

X  Marks  the  Spot  


Star  Rel  Date 

 Ken  Maynard   Nov.  8  

  Peggy   Shannon-Theodor  Von 

Eltz  Mar.  7/32  

....Charlotte  Henry-M.  Galloway.  Mar.  28/32... 

....Bob  Steele   Seot.  20  

....Ken  Maynard      ...  Dee.     6.  .  .. 

....Zasu  Pitts-Luelen  Littlefield  May  15/32... 

....Kan  Maynard   Jan.  3/32... 

 Ken  Mavnard   Feb.  7/32... 

 Ken  Mavnard    Mar.  20/32... 

 Lew  Cody-Sally  Blane  Nov.  29  


Running  Time 

Minutes  Reviewed 


.70. 

.  71 

.  67. 
,.55. 
..81. 
..70. 

.82. 

.63. 

64. 


Coming  Feature  Attractions 

Hell  Fire  Austin   Ken  Maynard 

Last  Mile.  The  

Man  Called  Back,  The  Conrad  Nagel 


.Dee.  19 


Feb. 

.May 


«/32 

28/32 


.Jan.'  9/32 


.Jan. 
.Feb. 
Mar. 


Sft.'S? 
2ft  .nr 
26/32 


.72  Dee.  12 


WORLD  WIDE 

Features 


Title 


Star 


Rel.  Date 


Cannonball  Express.  The  Tom  Moore-Rex  Lease- Luellle 

Browne   Feb. 

Devil  on  Deek   Reed  Howes-Molly  O'Day  Jan. 

i»w  of  the  w.«t   Bob  Steele   Mar 

Man  From  Hell's  Edges,  The...  Bob  Steele   June 

Riders  of  the  Desert  Bob    Steele   Apr 

South  of  Santo  Fe  Bob  Steele    Jan' 

U.  8.  C. -Notre  Dame  Football  Game   Jan. 

Coming  Feature  Attractions 


Running  Time 

Minutes  Reviewed 


7/32.. 

1/32. . 
20. '*2.. 

5/32.. 
24/32. . . 

8/32.. 
17/52.. 


..63...  Mar.  19/32 

. .  82. . .   

.  M...Mar. 

.  .61 . . .June 
..  59. ..May 

..61  

.50. ..Jan. 


26/32 

4/32 
28/32 

'30/32 


Bachelor's   Folly   Herbert  Marshall- Edna  Best  

Man  Called  Back,  The  

Mn11ni.1i  Fury   I.   Bowen-Blanehe  Mehaffev  Dm 

Racetrack   Leo   Carrillo   June 


65... Jan.  9/32 


76 


MOTION    PICTURE  HERALD 


June    II,  1932 


(THE  RELEASE  CHART— CONT'D  ) 


SHEET  HEMS 

[All  dates  are  1931  unless  otherwise 
stated] 


Title 


Rel. 


COLUMBIA 

Title 


Rel. 

;U8I0SITIES 

C  230   Jan. 

C  231  Feb. 

C  232   Feb. 

EDDIE  BUZZELL 
«PECIALTIES 

Sail  ef  the  North  Feb. 

Chris  Crossed   Aug. 

Love.  Honor  and  He  Pays.  Jan. 

Red  Man  Tell   No  Tales.  .  Sept. 

She  Served  Him   Right...  Dee. 

Soldiers   of   Misfortune  Oct. 

Wolf  In  Cheap  Clothing.  Apr. 
< R AZY  KAT  KARTOONS 

Birth   of   Jazz   Apr. 

Hash   House   Bluet   Nov. 

H  iccoups    May 

Hollywood    Goes    Krazy  Feb. 

Lighthouse  Keeping   

Love  Urazy   Jan. 

Paperhanger   

risno  Mover    Ian. 

Restless  Sax.   The   Dee. 

Ritzy    Hotel    May 

Sold'er   Old   Man  Apr. 

Weenie  Roast.  The  Sept. 

What  a  Knight  Mar. 

MEDBURY  SERIES 

Laughing    with  Medbury 
In  Abyssinia   Mar. 

Laughing    with  Medbury 
In  Africa   Dee. 

Laughing    with  Medbury 
in  India  

Laughing    with  Medbury 

In  Mandalay   May 

Laughing    with  Medbury 
In  Turkey   Sept. 

Laughing    with  Medbury 

In  Voodoo  Land   Jan. 

MICKEY  MOUSE 

Barnyard  Broadcast    Oet. 

Barnyard  Olympic?   Apr. 

Beach  Party,  The  Nov. 

Duek  Hunt   Jan. 

Flshin'  Around   Sept. 

Grocery  Boy,  The  Feb. 

Mad    Dog,   The  Mar. 

Mickey  Cuts  Up  Dee. 

Mickey's  Revue   May 

Musical  Farm   

M0NKEYSHINE8 

Dangerous  Dapper  Dan  Dec. 

Jazzbe  Singer   Nov. 

Monkey  doodles   Oct. 

Sez  You    Jan. 

RAMBLING  REPORTER 

Vale  of  Kashraer,  The  Aug. 

ICRAPPY  CART00N8 

Dog  Snatcher,   The  Oet. 

Chinatown   Mystery    Ian. 

Fare  Play  

Pet  Shop.  The   Apr. 

Railroad  Wretch   

Scrappy  Minds  the  Baby..  Nov. 

Stepping  Stones   May 

Showing  Off   Nov. 

Treasure  Hunt,  The   Feb. 

IILLY  SYMPH0NIE8 

Bird    Store,    The  Jan. 

Busy  Beavers,  The  

Fox  Hunt,  The  Nov. 

In  the  Cloek  8tore  Sept. 

Spider  and  the   Fly  Oct. 

Ugly  Duckling.  The  Dee. 


Date       Minutes  Reviewed 
Running  Time 


7/32          I  reel 

18.  32          I  reel. 

1 8. '32          I  reel. 


15/32.. 

3  

I4,'S2.. 
14  

10  

28  

2 1, '32.. 


I  reel   

I  reel   

9...  Apr.  23/32 
I  reel   


I  reel 

I  reel. 


I3.'32.. 
2 

28.  32. 
13/32. 


25.32. 


4. '32. 

I . 


9.'32. 

2,'32. 

14  

14/32. 


2.'32. 


.  I  reel   

.10... Apr.  30, '32 
.  I  reel   

.  I  reel  


31, '32. 

7  

28,  32. . 


I  reel. 


I8.'32.. 

4  

28/32.. 
14  

3/32.. 

6.'32.. 

2. 

27.  '32. 


I  reel  . . 

7...  Mar. 
7  ..May 

 Feb. 

7  ..Apr. 

I  reel   

I  reel   

7  ..May  2 
I  reel  .... 


5.'32 

21. '32 
I3.'J2 
23, '32 


12... 
30/32. 


I  reel  . . 
8. . .  Jan. 
I  reel  . . 
I  reel  . . 


23/32 


21   I  reel 


15  

4/32.. 


I  reel 
I  reel 


28/32. 


18  

17/32.. 
16.  . 
25/32.. 


I  reel 
I  reel 


16/32. 


.May  21/32 


I  reel.  Dec. 
I  reel  


EDUCATIONAL 

Title  Rel. 

ANDY    CYLDE  COMEDIES 

For  the  Love  of  Ludwig..July 

Giddy   Age,  The  

Boudoir  Butler.   The  May 

Heavensl    My  Husband!. . .  Mar. 

Shopping   With  Wide  Feb. 

8peed  In  the  Gay  Nineties. Apr. 
BILL  CUNNINGHAM'S 
8PORT8  REVIEWS 

He-Man  Hockey   Dee. 

Inside  Baseball   Oet. 

Slides  and  Glide*  Feb. 

Speedway   Jan. 

BURNS,    WM.  J., 
DETECTIVE  MYSTERIES 

Anthony  Case,  The  Aug. 

Foiled   July 

CAMEO  COMEDIES 

Anybody's  Goat   Jan. 

Bridge  Wives   Feb. 

Idle  Roomers   Nov. 

Mother's  Holiday   Mar. 

One  Quiet  Night  Oet. 

Smart  Work   Dee. 

That't  My  Meat  Oet. 

CANNIBALS  OF  THE  DEC 

Man  Eating  Sharks   Apr. 

Playground    ef    the  Mam- 
mals  Jan. 

Wrestling  Swordflsh   Nov. 

HODGE-PODGE 

All  Around  the  Town  Feb. 

Prowlers,   The     . ._,  May 

Sawdust  Sidelights   July 

Wonder   Trail,    The  Oet. 

IDEAL  C0MEDIE8 

Hollywood  Lights   May 

Hollywood  Luek   Mar. 

Brooks- Flynn-  Dean 

Moonlight  and  Cactus  Jan. 

Queenle  of  Hollywoed  Nov. 

Flynn-Brooks 
MACK  BENNETT 
COMEDIES 

Candid    Camera,    The  Apr. 


Date       Minutes  Reviewed 
Running  Time 

24  /  32  

 21  '/2.  June  4/32 

29.'32  22  

6/32  30...  Mar.  12/32 

7/32  20...  Jan.  6/32 

3/32  18.. .Mar.  26/23 


20  10...  Jan.  S/32 

II   9  

21/32  9...  Mar.  26/32 

24/32          9... Jan.  23/32 


.Dae. 


24/32  10  

21, '32.....  16... Feb.  27/32 

29   9  Oet.  24 

20/32  II  

25  16  

27  10...  Jan.  9/32 

4  II  

10/32  

10/32  9...  Mar.  26/32 

8   8  


21/32   9  

1/32  9  May 

3/32  

II  10  


7/32 


8/32  20... Apr.  M/S2 

13/32  21...  Mar.  5/32 

10/32.. ...21  Dee.  26 

8  21  


22/32.... 
27/32.... 

31/32.... 
28/32.... 

24/32.. . . 


17/32.... 

10/32.  .  .  . 


13  

15  

19/32... 


20/32.. 


15/32 

3/32 


17/32 
15. .  . 


Divorce  A  La  Mode  May 

Flirty  Sleepwalker   Mar. 

Stone- Granger 

Girl  In  the  Tonneau  Jan. 

Lady  Please)   Feb. 

Line's    Busy,    The  Apr. 

Arthur  Stone-D.  Granger 

Poker  Widows   Sept. 

Pottsvllle  Palooka,  The  Dec. 

Gribbon-Granger 
MACK  SENNETT 
FEATURETTES 

Billboard  Girl   Mar. 

Bing  Crosby 

Dream  House   Jan. 

Hatta    Marri   July 

Harry  Gribbon 

I  Surrender   Dear  Sept. 

Bing  Crosby 

One  More  Chance  Nov. 

Bing  Crosby 
Spot  on  the  Rug,  The....  June 
MERMAID    COM  EDI E8 

It's   a    Cinch  Mar. 

Collins-Crane 

Keep  Laughing    Jan. 

Up   Pops  the  Duke   Sept. 

Chandler- Bolton 
NOVELTIES 

War  In  China    Mar. 

OPERALOGUES 

Milady's   Escapade    Mav 

Vendetta   July 

ROMANTIC  JOURNEYS 

Across  the  Sea   Dec. 

Harem  Secrets   Oct. 

Lost   Race.   The .   Mar. 

Mediterranean  Blues   Apr. 

Peasant's   Paradise   Nov. 

Road  to  Romance  Jan. 

Treasure  Islet   Feb. 

TERRY-TOONS 

Aladdin's  Lamp   Dee. 

Around  the  World  Oct. 

Plack  Spider,  The  Nov. 

Bluebeard's    Brother  May 

Bull-ero   Apr. 

Qhamp,  The   Sept. 

China   Nov. 

Farmer  Al  Falfa's  Bedtime 

Story   June 

Lorelei.  The   Nov. 

Mad    King,    The  June 

Noah't  Outing   Jan. 

Peg  Leo  Pete  Feb. 

Play   Ball   Mar. 

Radio    Girl   Apr. 

Romance   May 

Spider  Talks,  The  Feb. 

Summer  Time   Dee. 

Villain's  Curse,  The  Jan. 

Woodland   May 

Ye  Oide  Songs  Mar. 

TORCHY 

Torchy   Oct. 

Ray  Coeke- Dorothy  OIx 

Torchy't  Night  Cap  Apr. 

Torchy  Passes  the  Bock  . Dec. 
Torchy  Raises  the  Auntie..  May 
Torchy  Turns  the  Trick... Feb. 
Torchy't  Two  Toots   June 

VANITY  COMEDIES 
For  the  Love  of  Fanny...  Dee. 
Freshman's  Finish,  Th*...8ept 
He's  a  Honey  Apr. 

Harry  Barrls 
Now's  the  Time   June  12/32. 

Harry  Barris 

Ship  A-Hooey   

That  Rascal   Feb.  21/32. 


Date  Minutes 
Running  Time 


Title 


.  May 
.Apr. 


21/32 
9.  32 


.Jan.  30/32 


.  19. 
.21  . 


.Jan.  16/32 


20/32.  21. ..Mar.  26/32 

.Jan.  9/32 


.22. 
.21  . 


27/32.....  20. 


24/32  20. 

20  20. 


.May  21/32 
.Apr.  9/32 
.Feb.  20/32 


.19.. 
21 


Mar.  26/32 
Aor.  30.32 


27... 
4... 

29/32. 
3/52.. 

20  

15  

12/32.. 

29  

26/32.. 
24/32.. 
21/32.. 
8/32.. 
17/32.. 
15/32.. 
7/32. . 

13  

10/32.. 
1/32.. 
20/32.. 


.   10.  . 

Nov. 

28 

.10.. 

 Dee. 

5 

..10.. 

 Dee. 

12 

..10.. 

.Jan.  2, 

32 

..  6.. 

 Dee. 

12 

..  6.. 

..  6.. 

.".""o'eL" 

31 

.  6.. 

. .  Nov. 


....Dee.  12 


.Jan.  16/32 
.Jan.  30/32 


.Apr.  9/32 
.May  28/32 


.Mar.  12/32 


5/52. 
8.... 
1/32. 
7/32. 
8/32. 


...22  Oet. 

...20.  ..Mar.  26/32 


.22. 

.  19. 
.21 . 
.20. 


27  

20  

17/32.. 


.27 

.22  

.21...  Apr, 


.Nov.  14 
.Apr.  30/32 
.Feb.  20/32 
.May  14/32 

.Jan. 


9/32 

9/32 
20. ..June  4/32 


.20  

.21...  Mar. 


12/32 


FOX  FILMS 

Title  Rel.  Date       Minutes  Reviewed 

Running  Time 

MAGIC  CARPET  SERIE8 

21  Fire*  of  Vulean  Dee.    27   8. ..Feb.  6/32 

22  Stamboul   to   Bagdad. ..  Jan.     3/32.   8  

23  With  the  Foreign  Laflen. Jan.    10/32  10. ..Feb.  t/52 

24  Spreewald  Folk   Jan.    17/32   9  

25  Over  the  Yukon  Trail.. Jan.    24/32          8... Feb.  8/52 

26  The  World  at  Prayer. ..  Jan.    31/32.         8  May  9 

27  Alpine  Eehoet   10. ..Mar.  8/32 

28  Big  Game  of  the  8ea   8  

29  Manhattan  Medley   10  

30  By-W»yt  ef  France   9  

31  Zanzibar    9  

32  Incredible   India    9  

33  The  Tem-Tem  Trail   9  

34  Over  the  Bounding  Main   9  

35  Belles  of  Ball   8  

36  Fisherman's   Fortune   9  

37  Rhlneland  Memories    8  

38  Pirate  isles    9  

39  Sampans  and  Shadows   9  

40  In  the  Clouds   9  

41  The  Square  Rigger   9  

42  The  Gulanat    9  

43  In  Old  Mexlee   10  

44  Venetian  Holiday   9  

45  Anchors   Awelgh    8  

46  Inside  Looking  Out    9  


METRO-GOLDWYN-MAYER 

Title  Rel.  Date       Minutes  Reviewed 

Running  Time 

80Y    FRIENDS,  THE 

Call  A  Cep   Sept.  12. 

Kick  Oft,  The  Dee.  5. 

Knockout   Dee.  5. 


.20  

.21  Dee. 

.21. 


Love  Pains   Feb.    13/32  21... Apr.  23/32 

Mama  Loves  Papa  Oet.    24  17  

Too    Many   Women  May    14/32.  19  

You're   Telling    Me  Apr.    16/32  19  

Wild   Babies   17.....  

CHARLEY  CHASE 

First   In   War  May    28/32.  20...  Apr.  9/32 

Hasty  Marriage   Dee.    19  21  Dee.  12 

In  Walked  Charley   Apr.    23/32....  21  

Nickel    Nurser   Mar.    12/32.  21...  Feb.  13/32 

Skip  The  Maloe  gent.  28   21  

Tobatee  Kid.  The  Jan.  30/32.. .'.  .21 ..  .Mar.  5/32 

What  a  Bozo  Nov.     7   21  


DOGVILLE 

Trader   Hound   Nov. 

Two  Barks  Brothers  Oet. 

FISHERMAN'S  PARADI8E 

Color  Scales   

Fisherman's   Paradise   Aug. 

Pearls   and    Devilfish  Sept. 

Piscatorial  Pleasures   Nov. 

Sharks  and  Swordflsh  Oet. 

Trout  Fishing  

FITZPATRICK 
TRAVELTALKS 

Ball,  the  Island  Paradise. .  Dee. 

Benares,  the  Hindu 
Heaven   Oct. 

Colorful   Jaipur   Mar. 

Come   Back  to  Erin  

Cradles  of  Creed   Feb. 

Home  Sweet  Home  Jan. 

Ireland,  The  Melody  Isle..  Jan. 

London,  City  of  Tradition.  Feb. 

Madeira,  a  Garden  In  the 
Sea   Sept. 

Melody   Isle,  The  

Over  the  Seas  to  Borneo.. 

Tropical  Ceylon  Feb. 

World    Dances,  The  

FLIP   THE  FROG 

Africa  Squeaks   Oct. 

Bully   

Fire.  Fire   

Jailbirds   8eot. 

Milkman.   The   Feb. 

Puppy  Love  

School  Days   

Spooks   Dec. 

Village   Specialist.   The... Sept 

What  A  Life  .Mar. 
HARRY  LAUDER 

I   Love  a  Lassie  Dec. 

Nanny   Nov. 

LAUREL  &  HARDY 

Any  Old  Port  Mar. 

Chimp,  The   May 

Come  Clean   Sept. 

County   Hospital   June 

Helpmates   Jan. 

Music   Box   Apr. 

One  Good  Turn  Oet 

NOVELTIES 

Desert  Regatta   

Duck  Hunter's  Paradise  

Jack  Cooper's  Chrlstraai 

Party   

OUR  GANG 

Big  Ears   Aug. 

Choo  Choo   May 

Dogs  It  Dogt  Nov. 

Free  Eaft   Feb. 

Pooch   .June 

Readln'  and  Wrltln'  Jan. 

Spanky  Mar. 

PITTS-TODD 

Old  Bull   ,  June 

On  the  Loose  Dee. 

Pajama  Party   Oet. 

Red  Noses   Mar- 
Seal  Skins   Feb. 

Strictly  Unreliable   Apr. 

War  Mamas   Nov. 

SPORT  CHAMPIONS 

Athletic   Daze   Mar 

Dive  In   Feb 

Flying  Splket   Apr. 

Lesson  In  Golf,  A  Jan. 

Olympic  Event*   Mar. 

Splash   Oet 

Timber  Toppert   May 

Whippet  Racing   Dee. 


Rel.  Date       Minutes  Reviewed 
Running  Time 


28  15  .  .Jan.  8/52 

17  17  Nov.  14 


  9... May  14/32 

15  10  

19   9  Nov.  7 

28   9  

24  10  


19/32. 


6/32. 
9/32. 
9/32. 
6/32. 

26  


9  Nov.  7 

10  Dee.  t 

.  9.    June  4/32 


10...  Mar.  26/32 
10  


8  Oet.  3 

9...  Jan.  9/52 


26 

20/32. 


21  

12  

26/32.. 


14  

5/32.. 
21/32.. 

19  

25/32.. 
23/32.. 
16/32.. 
SI  


8  Jan.  9/32 
.  7  

d      Mar      5.  32 

9  .  Nov.  21 
.  7  

.  7  

.  7  

.  7  

•  8  Dee.  12 

.  7... Apr.  23/32 

.  8... Jan.  9/32 
■  8  Dee.  19 

.21...  Feb.  13/32 
.25...  Apr.  9/32 

.21  Nov.  28 

.20... Apr.  23/32 

•  20  Dee.  12 

.29...  Mar.  12/32 

•  21  Nev.  21 


.Jan. 
.Feb. 


9/52 

«/32 


29  

7/32.. 

21  

13/32.. 

4/32.. 

2/32.. 
26/32.. 

4/32.. 
26  

3  

19/32.. 

6/32.. 
30/32.. 
14  

28/32.. 

2/32.. 
16/32.. 
16/32.. 

5/32.. 

3  

7/32.. 
12  


.  6... Jan.  2/52 

.21  

.20...  May  21/32 

.21  

.20...  Feb.  I3/S5 
.21...  May  28/32 
.21...  Dee.  19 
.20... Apr.  9/32 

.20...  May  7/32 

.20  

.29  Nav.  7 

.21... Mar.  28/32 

.21  

.20  

.21...  May  7/32 

.10  

.10  Oet  SI 

.  9  

.18...   

.10...  May  28/32 

.10  

.  9  


PARAMOUNT  PUBLIX 

Title 


ONE   REEL  ACTS 
Babbling  Book,  The  Mar. 

Burns  and  Allen 
Backyard  Follies   Dee 

Halg  Trio 
Beach  Nut,  The  Oct. 

Herb  Williams 
Beyond  the  Blue  Horizon,  Apr. 

Vlneent  Lopez 
Bridge   It   Is  May 

The  Musketeers 
Bun    Voyage   June 

Lester  Allen 
Cheaper  t»  Rent  Sept. 

Willie  West  &  McGlnty 
Close  Harmony   Jan. 

Boswell  8lstert 
Coffee  end  Aspirin  Apr. 

Solly  Ward 
Fair  Ways  &  Squara  Ways.  May 

Eddie  Miller 
Finn  and  Caddie  Oet 

Borrah  Mlnnevlteh 
Hollywood    Beauty    Hint*.  July 
Ireno   July 

Ethel  Merman 
Jazz  Reporters   Nov. 

Charlie  Davit  &  Gang 
Knowmore  College   Apr. 

Rudy  VaHee 
Meet   the    Winner  May 

Tom  Howard 
More  Gas   Oct 

Solly  Ward 
M'Lady   Mar. 

Irene  Bordonl 
Musleal  Justice   Dee. 

Rudy  Vallee 
Naughty  Cal   Feb. 

Lillian  Roth 
No  More  Hookey  Aug. 

Halg  Trio 
Oh  My  Operation  Jan. 

Burns  and  Allen 
Old  Man  Bluet  Mar. 

Ethel  Merman 
Old  Songs  for  New  Mar. 

Technicolor 
Out  of  Tune  Feb. 

Herb  Williams 
Pair  of  French  Heelt,  A. .  Nov. 

Mitchell  &  Durant 


Rel.  Date       Minutes  Reviewed 
Running  Time 


II/S2.....  10. ..May  7/32 
12  


1/32.. 
13/32.. 


3/32. 


....  10... Apr.  23/52 


9/S2.. 
8/32.. 


15/32. 
1/32. 


15/52. 
6/S2., 


28.. 
26.. 


19/32. 


.  Bee.  28 


16/32. 
18/32. 


4/32.....  10... Feb.  20/S2 


12/32. 


June     II,  1932 


MOTION    PICTURE  HERALD 


77 


(THE  RELEASE  CHAET--CCNT'E ) 


TlttB  Rel.  D 

Pro   and   Cod   July 

Tern  Howard-Alas  Brooks 
Pufl  Your  Blues  Away. ...Oct. 
Lillian  Ratta 

Quit  Your  Klekln'  Jan. 

Red  Donahue 

Rhythm  In  the  River  Feb. 

Geo.  Dewey  Washington 

Roaming   Nov. 

Ethel  Herman 

Seat  on  the  Curb,  A  June 

Hugh  Cameron  •  Arthur 
Ayleswertb 

Singapore  Sue   June 

Anna  Chang 

Switzerland   Apr. 

Lester  Allen 

Taxi  Tangle   Dee. 

Jack  Benny 

Ten  Dollars  or  Ten  Days..  July 
Eddie  Younger  and  Hit 
Mountaineers 

Those  Blues   May 

Vincent  Lopez 
PARAMOUNT  PICTORIAL 
STARTING    AUGUST.  1931 

No.  5— A  Drink  for  Six 
Million— Educated  Toes— 
The  Pony  College  Dev. 

No.  6— Vincent  Lopez- 
Jewels — Lowell    Thomas.  .Jan. 

No.  7— Ann  Leaf  at  the 
Organ  —  New  Styles  for 
Old  —  Film  Editor's 
Nightmare   Feb. 

No.  8— Mt.  Vernon— Mit- 
tens en  Keys— Down  the 
World's  Most  Dangerous 
River   Mar. 

No.  9 — Harry  Von  Tilzer — 
Daddy  of  the  Popular 
Song  —  Beauty  on  the 
Wing   Apr. 

No.  10 — Chasing  Rainbows 
— Footnotes  of  1932 — 
Rublnoff  and  His  Violin.  May 

No.  II   June 

No.   12   July 

SCREEN  SONGS 

By  the  Light  of  the  811- 
very  Moon   Nov. 

I  Ain't  Got  Nobody  June 

(Mills  Bros.) 

Just  One  More  Chance  Apr. 

Kitty  from  Kansas  City 
Rudy  Vallee  Oct. 

Let  Me  Call  Ytu  SweehtartMay 
Ethel  Merman 

Little  Annie  Roeney  Oct. 

My  Baby  Just  Cares  for  Me. Dee. 

Ota.  How  I  Hate  to  Get 
Up  in  the  Morning  Apr. 

Romantic    Melodies   June 

Russian  Lullaby   Dee. 

Shine  on  Harvest  Moan...  May 
Alice  Joy 

Show  Me  the  Way  to  6* 
Home   Jan. 

Sweet  Jenny  Lee  Jan. 

Thst  Old  Gang  of  Mine...  July 

When  the  Red  Red  Robin 
Comes  Bob  Bob  Bobbin' 
Along   Feb. 

Walt  Till  the  Sun  Shines. 
Nellie   Mar. 

Yen  Try  Somebody  Els*..  July 
Ethel  Merman 

You're  Driving  Me  Crazy.  Sept. 
SCREEN  S0UVENIR3 

No.  5— Old  Time  Novelty..  Dee. 

No.  6— Old  Time  Novelty..  Jan. 

No.   7— Old  Time  Novelty..  Jan. 

No.  8— Old  Time  Novelty..  Feb. 

No.  S— Old  Time  Novelty. .  Mar. 

No.  Iff— Old  Time  Novelty..  Apr. 

No.  II— Old  Time  Novelty..  May 

Ne.  12 — Old  Time  Novelty ..  June 
PARAMOUNT  80UND 
NEWS 

Tw«  Editions  Weekly  

TALKART00N8 

Admission  Free   June 

A  Hunting  We  Did  Go... Apr. 

Any  Rags   Jan. 

Betty   Boop   Limited  July 

Boop-Oop-A-Doep   Jan. 

Bum  Bandit  The  Apr. 

Chess    Nuts   May 

Crazy  Town   Mar. 

Dancing  Fool   Apr. 

Hide  and  Seek  May 

In  the  Shade  of  the  Old 

Apple  Sauce   Oct, 

Jack  and  the  Beanstalk. ..  Nov. 

Kidnapping    (Tent.)   July 

M  ask  -a-  Raid   Nov. 

Minnie  the  Moocher  Feb. 

Cab  Calloway 

Minding  the  Baby  Sept, 

Robot,  The   Feb. 

Stopping  the  Shew  June 

Swim  or  Sink  Mar. 

Twenty  Legs  Under  the  8ea.Juns 
TWO   REEL  COM  ED  I  E8 
All  Sealed  Up  Mar. 

Al  SL  John 
Arabian  Shrieks,  The  Mar. 

Smith  &  Dale 
Auto  Intoxication   Oct. 

Ford  Sterling 
Big  Splash,  The  Jan. 

Welsrauller-Kruger 
Bridge   It   Is   May 

The  Musketeers 
Bullmanla   Aug. 

Billy  House  &  Ce. 
Door    Knocker,   The  May 

Al  St.  John 
Dunker,  The   Apr. 

Billy  House 
Harem    Searem   June 

Al   St.  John 
His  Week   End  May 

Johnny  Burke 
It  Ought  to  Be  a  Crime. .  .Sept. 

Ford  Sterling 

Jimmy's   New   Yacht  June 

Lease  Breakers.   The  Sept. 

Dane  *  Arthur 

Light   House   Love  May 

Load  Mouth   June 

Mile.  Irene  The  Great  Nov. 

Al  St.  John 


Minutes  Reviewed 
Running  Time 


.  Nov.  28 


23/32.  

5/32.....  1 1...  Feb.  «.'32 


28  

24/32.. 


10/32. 
29/32.. 


19  

22/32. 


10. ..Mar.  19/32 


27/32. 


28.... 
38/32. 


Feb.  20/52 


reel 


28/32          I  reel 


25/32          I  reel 


29/32          I  reel 


27/32         I  reel. 

24/32.  

29/32.  


14  

17/32. 


1/32. 


.Dee.  II 


SI   I  reel 

20/32          I  reel. 


10   I  reel 

5   I  reel 


22/  32. 

17/32  

26   I  reel 

6/32          I  reel. 

38/32          I  reel 

9/32          I  reel 

II   I  reel 


19/32          I  reel 


7...  May  7/32 


4/32. . 
29/32.. 


19. 


I  reel 


I  reel 


S  10. ..Jan.  23/32 

2/82          I  reel  

30/32          I  reel  

28/32          I  reel  

2S/32  10...  Apr.  9/32 

22/32          I  reel  

20/  32.  

17/32.  


10/32.  

29/32.....  I  reel  

2/32.....  7  Dei.  28 

1/32  

23/32          I  reel  

4   I  reel  

13/32  

25/32          I  reel  

8/32.....  I  reel  

27/32          7... Apr.  18/32 


17  

21.... 
1/32. 


I  reel 

I  reel 

I  reel. 

7.   I  reel 


26/32.. 

28  

5/32.. 
10/32.. 
11/32.. 


I  reel 


I  reel 
I  reel 


7...  Apr.  16/32 
8  Oct.  8 


18/32.  

4.'32         22...  Feb.  13/32 


17  

17/32.. 


13/32. 


27/32  

1/32  19...  May  7/32 


10/32.. 
13/32.. 


3/32.. 
8  

6/32.. 
17/32.. 
7  


.18...  Mar.  12/32 


Title  Rel.  Date        Minutes  Reviewed 

Running  Time 

Meet  the  Senator  May  20,  '32.  

Mysterious  Mystery,  The.. Feb.  12/32  

Johnny  Burke 
Out  of  Bounds   Nov. 

BlUy  House 
Pretty   Puppies   Jan. 

Ford  Sterling 
Put  Up  Job,  A  Jan. 

Dane  &  Arthur 
Rookie,    The   Apr. 

Tom  Howard 
8hove  Off   Oct. 

Dane  &.  Arthur 

Singing    Plumber   July 

Socially    Correct   Oct. 

Lulu  McConnell 
Summer   Daze   Apr. 

Dane-Arthur 
Twenty    Horses   Apr. 

Ford  Sterling 
Unemployed  Ghost,  The... Dee.  19  

Tom  Howard 
What   Price  Air  June  24/32.. 

Tom  Howard 
Where  East  Meets  Vest.  ..Nov.  28  

Smith  &  Dale 


RKO  PATHE  SHORT  SUBJECTS 


RKO-RADIO  PICTURES 


14  

2/32. 


23/32.. 
29/32.. 


31  . 


8/32. 
10  


15/32  20...  May  14/32 

29/32  


Title 


Rel.  Date 


AESOP'S  FABLES 

Cat's    Canary,    The  Mar.  26, 

Cowboy   Cabaret   Oct.  26. 

Family  Shoe,  The  Sept.  14. 

Fairland  Follies   Sept  28. 

Fly  Frolle   Mar.  5, 

Fly  HI   Aug.  SI. 

Happy    Polo  May  14, 

Horse  Copt   Oct.  12. 

In  Dutch   Nov.  9. 

Last  Dance,  The  Nov.  23. 

Magie   Art   Apr.  25. 

Romee  Monk,  A  Feb.  20. 

Spring  Antics  May  21,' 

Toy  Tim*   Jan.  27, 

BENNY  RUBIN  COMEDIES 

Dumb  Dicks   Mar.  21/ 

Full  Coverage   Nov.  9. 

Guests  Wanted   Jan.  18, 

FRANK  MeHUQH 
COMEDIES 

Big  Seoep.  The  Nov.  18. 

Extra,  Extra   Apr.  4/ 

Hot  Spot,  Tha  Sept.  14. 

Newt   Hound,   Th*  Jan.  25, 

Pete  Burke,   Reporter  June  13, 

Promoter,    The   May  30/ 

GAY  GIRL  COMEDIES 

Easy  to  Get  Dee.  7. 

Gigolettes   May  23/ 

Niagara   Falls   July  18, 

Only  Men  Wanted  Feb.  6,' 

Riders  of  Riley  Oet  28. 

Take  'Em  and  Shake  'Em. Bent.  28. 
GRANTLAND  RICE 
SP0RTLIGHT8 

Bob  White   Mar. 

Canine  Champions   Nov. 

College  Grapplera   Jan. 

Diamond   Experts   May 

Ducks  and  Drakes  Dee. 

Floating  Fun   Sept. 

Flying   Leather    Feb. 

Outboard  Stunting   May 

Pack  and  Saddle  Oet 

Pigskin   Progress   Best 

Riders  of  Riley  Nov. 

Slim  Figuring   Feb. 

Take  Your  Pick  Mar. 

Timing   Oet 

Una-owned  Champion*  ...Nov. 
KNUTE  ROCKNE 
FOOTBALL  SERIE8 

Backfleld  Ace*   Sept.  26.. 

Flying  Feet   Sept  26.. 

Hidden  Ball.  The  Sept.  26.. 

Last  Yard,  The  Sept.  26.. 

Touchdown   Sept  26.. 

Two  Minutes  te  Go  Sept  26.. 

MANHATTAN   CO MED  I E8 

Oh,  Marry  Me  Nov.  2.. 

MASQUERS  C0MEDIE8 

Great  Junction  Hotel,  The.  Oet.  26.. 

Iron  Minnie   

Rule  'Em  and  Weep  May  2, 

Wide  Open  Spaces  Dee.  28. 

MR.  AVERAGE  MAN 
COMEDIES 
(EDGAR  KENNEDY) 

Bon  Voyage   Feb.  22. 

Camping  Out   Dee.  14. 

Giggle  Water   June  27, 

Mother- In- Law's   Day   Apr.  25, 

Thanks  Again   Oet  5 

PATHE  NEWS 

Released  twice  a  week 
PATHE  REVIEW 
Release  enee  a  month  

RUFFTOWN  C0MEDIE8 

(JAMES  GLEASON) 

Battle   Royal   Feb.  29, 

Doomed   to   Win  Dee.  21 

High  Hats  and  Low  Brown.  July  II 

Slow    Poison   Oet.  19 

Stealing  Home   May  9 

TRAVELING  MAN 

COMEDIES 

(LOUIS  JOHN  BARTELS) 

Blondes  by  Proxy  Apr.  II 

Perfect  36   June  20 

Selling  Shorts   Nov.  30 

Stop  That   Run  Feb.  I 

VAGABOND  ADVENTURE 

SERIES 

Children  of  the  Sun  Dee.  21 

Door  of  Asia  Feb.  22 

Empire  of  the  Sun  Apr.  25 

F«lUo  Fmplre   July  27 

Farmerette   

Land  of   Ghandl  Jan.  18, 

Seng  of  the  Veodo*  Oet.  19 

Second  Paradise   Mar.  19. 

Shanghai   \  May  23, 


Minutes  Reviewed 
Running  Time 


32... 


32.... 
32." 


7  

7  Dae.  28 

7  «Ort.  10 

8  Oet  31 

9.'.'.'.'.'.'6eC"\o 


32.. 
32.. 

32,. 
32.. 


.10...  Jan.  23/32 

'.  7'.'.'.'May"2l,v32 
.  8... Jan.  88/32 


32.....  19  

 18  Nov.  14 

32.....  18  Sept.  5 


32... 

32.'.'. 
'32... 
32... 


.  20. . .  May  7/32 
.  18  Oet  18 

.20  

.20  

.  17. ..June 


4/32 


 18  Dee.  IB 

32  18  

32.....  19...  Apr.  23/32 
82   20  


Rel.  Date 

Title 

CHARLE8    "CHIC"  8ALE 
SERIES 

County  8eat  The  Aug.  18. 

Cowslips   Bept  IB. 

Ex- Rooster   Jan.  30/ 

Hurry  Call,  A  Mar.  12/ 

Many  a  Slip  Dee.  19. 

Slip  at  the  8wlteh,  A....  Apr.  16, 
HEADLINER  8ERIE8 

House   Dick.  The  Oet  17. 

Jimmy  Savo 

False  Roomers   Oet.  10. 

Clark  &  MeCullough 

Scratch  as  Catch  Can  Oet.  24. 

Clark  &  MeCullough 

Mellon    Drama.    A  Nov.  6. 

Clark  &  MeCullough 
LIBERTY  8H0RT  ST0RIE8 
SERIES 

Beautiful  and  Dumb  Apr.  16, 

Double   Deny   Dee.  16. 

Endurance  Flight   Feb.  13/ 

Ether  Talks   Dee.  12. 

Secretary  Preferred   Mar.  28, 

Stting   Nov.  15.. 

LOUISE  FAZENDA  8ERIES 

Blondes  Prefer  Bonds....  May  13. 
MICKEY  MeGUIRE  SERIES 

Mickey's    Big    Business. ..  May  21/ 

Mickey's  Golden  Rule  June  4/ 

Mickey's  Helping  Hand...  Dee.  19. 

Mickey's  Holiday   Mar.  5/ 

Mickey's  Sideline   Dee.  26. 

Mickey's  Thrill  Hunters. . .Bent  19. 

Mickey's  Travels   Feb.  20,' 

Mickey't  Wildcat*   Sept.  12. 

NED  SPARKS  8ERIE8 

Big  Dame  Hunting  Jan. 

Strife  of  the  Party.  The.. Oct 

When  Summons  Comes  Feb.  20, 

NICK  HARRIS 

DETECTIVE  SERIE8 

Facing  the  Gallows  Bept  26. 

Mystery  of  Compartment  C.  Oet  31 . 

Swift  Justice   Jan.  2, 

Self  Condemned   Fob.  27, 

ROSCO  ATES  SERIES 
Never  the  Twins  Shall 

Meet   Feb.  13, 

Use  Your  Noodle  Oet.  31. 

TOM  AND  JERRY  8ERIE8 

In    the    Bag  Mar.  28, 

Joint  Wipers   Apr.  23. 

Jungle  Jam   Nov.  14. 

Pola    Pals   Sept.  5 

Pots  and  Pans  May  14, 

Rabid    Hunters   Feb.  27. 

Rocketeers   Jan.  30, 

Swiss  Trick,  A  Dee.  18. 

Trouble   Oet  10. 

Tuba  Tooter,  The  June  4, 


Minutes  Reviews* 
Running  Time 


 20  

 18...  Jan.  2/32 

'32.....  IB...  Jan.  80/32 

32.....  16  

 IB  

'32....  18...  May  7/81 


.,..18  

 20  

 19  

 20  Do*.  IB 

.Apr.  30/32 


32 


32  II 

 II  

20  

II  

32..... II. .May  14/32 
,  JO  D«e.  5 

 21  


.20. 


82,, 


.  9.. 
.10.. 
.10.. 
.  19.. 
.10.. 
.  10.. 


...Dee.  12 
Feb.  20/32 
....May  23 


I  reel  .May  31 


-M. 


Oct  10 

32V.""io""""!""! 

'32....  10...  Apr.  1/32 


I  reel 

I  reel 

I  reel 

I  reel 

I  reel 

I  reel 


.18  Nov. 

.  18  Oet 


32  19...  May  21/32 

 20  


32.... 


20.. 

 20  . . 

'32  20.. 

'32..... 20.. 
 20.. 


•32, 


May  21/32 

'.".'.bet "  io 


18.  

19  

18. ..May  21/32 

 21  Oet.  24 

32.....  19...  Apr.  23/32 


'32 


•32  17  

'32  17  

 17  Nov. 

"32  19  , 


 9  

"32  8...  Feb.  20/32 

'32  

 10  


'32.  10...  Feb.  6/32 

  9  Oet.  31 

'32  9  

32  


32.. 


..19.. 
..19.. 
..18.. 
..20.. 
..18.. 


8/32.....  20  Dot.  IB 

7  IBVa.Jan.  80/32 

0/32.....  18  


 21  

 21  

32.. ...21  

32..  ...20.  ..Apr. 


9/32 


32.. 


.26. 
.20. 


32.... 
32.... 


32. 


8  

7  

6  

7  

7  

7  

7  

7...  May 


STATE  RIGHTS 

Rel.  Data       Minutes  Reviewed 
Title  Running  Time 

B.  I.  P.  AMERICA 

Land  of  the  Shamrocks  10... Apr.  9/32 

Mystery  of  Marriage,  The  ,  18... Apr.  9/32 

Special    Messengers    9... Mar.  26/32 

BRITISH   I  NTERN  AT'L 
Mystery  of  Marriage,  The  20  

CAPITAL 

Japanese  Rome   10... Mar.  5/32 

Land  of  the  Shallmar  17  Nov.  21 

CENTRAL  FILM 

In   Old   New   Orleans  May  28/32 

Syria   May  21/32 

FEATURETTES.  INC. 

A  Night  In  the  Jungle  10. ..Apr.  30/32 

Holy   Men   of   India  10... May  7/32 

FILM  EXCHANGE,  INC.,  THE 

At  the  Race  Track   9  

Could  I  Be  More  Polite   9  

Living  Book  of  Knowledge: 

3—  Solace  of  the  Hills   7  

4 —  Silvery    Salmon    6  

5 —  Lonely  Soul    7  

6—  Flying  Fleet    9  

HAROLD  AUSTIN 

Perils  of  the  Desert  Feb.  27/32 

in^at 

Jaerney  Through  Germany,  A   10. ..Jan.  9/32 

L0UI8  80B0L 

Newsreel    ocoopt   •...Mar.  19/32 

MAHV  WAKNLh 

Glimpses  of  Germany   8  

Mosel.   The  —  Germany's 
River  of  Enehantment   8  

Springtime  on  the  Rhino   7  

Trier,  The  Oldest  City  In 

Germany    6  

OLYMPIAD  PRODUCTIONS 

Tenth   Olympiad   19... Apr.  2/32 

STEELE,  JOSEPH  HENRY 

Gaunt   Jan.  9/33 

UFA 

German     Students     en  ■ 

Ramble  Through  Greeee  1 1...  Mar.  26/32 

Last  Pelicans  In  Europe   18... May  7/32 

Seerets  of  An   Eggshell  13. ..Mar.  JB'ii 

Steel   10. ..May  21/32 

TIFFANY 

Rel.  Date       Minutes  Reviewed 

Title  Running  Time 
TIFFANY   CHIMP  8ERIES 

9 — Cinnamon   Oet.     4  II  

10—  Skimpy   Nov.     8  IS  Nov.  'ii 

11—  My  Children   Dec    28  18  

12—  Broadcasting   Jan.    31.  "32.  18. ..Jan.    SO. "3} 

VOICE    OF  HOLLYWOOD 

SERIES  (NEW)  STATION  8-T-A-R 
No.  6 — John  Boles  &  Helen 

Chandler   Oet    II  9  

No.  7 — Roseoe  Ates   Oet.    23  II  Dee.  8 

No.  8 — Monte  Blue   Nov.     8  M  Nov.  21 

No.    9— Pat   O'Brien    ....Nov.    22.,  1 1  

No.  10 — Andy  Clyde   Dee.     6  II  Dei.  12 

No.  II— Marjorle  White  ..Deo.    20  10. ..Jan.  2/82 

No.  12 — Franklyn  Pangbarn.  Jan.     3/32          9. ..Jan.    23. '52 

No.  13 — John  Wayne   Jan.    17/32  1 1...  Jan.  30/32 


78 


MOTION    PICTURE  HERALD 


June    II,  1932 


(THE  RELEASE  CHACT—CCNT'E ) 


UNIVERSAL 


TBtU 


Rel.  Data 


Minutes  Reviewed 
Running  Time 


32... 

32... 


OSWALD  CARTOONS 

Beau  and  Arrows  Mar.  28,' 

Catnlpped   May  23, 

Clown.  The   Dee.  21. 

Fisherman,  The   Dee.  7. 

Foiled   Apr.  25.' 

Grandma's  Pet   Jan.  18,' 

Great  Guns   Fob.  29,' 

Great  Odds   July  4/ 

Hare   Mail,   The  Nov.  30. 

Hunter.  The   Oct.  12. 

In   Wonderland   Jan.  4.' 

Jungle  Jumble,  A  June  20, 

Let  s    Eat   Apr.  25, 

Making  Good   Apr.  II 

Meehanlcal   Cow   Jan.  4, 

Meehanlcal   Man   Feb.  15, 

Oh,  Teacher   Feb.  I, 

Stone  Age,  The  Nov.  23. 

To  the  Rescue  May  23. 

Wet  Knight,  A  June  20. 

Winged  Horse   May  9,' 

Wins  Out   Mar.  14,' 

SHADOW  DETECTIVE 
SERIES 

No.  3— Sealed  Lips   Nov. 

Ne.  4— House  of   Mystery. Dee. 

No.  5— The   Red   Shadow. .Jan. 

No.  6 — Circus   Showup    . . .  Feb. 

SIDNEY-MURRAY 
COMEDIES 

Models  and  Wives  Nov. 

SPORT  REELS 
Basket  Ball  Reel  Ne.  I...  Dee. 

Doe  Meanwell 
Basket  Ball  Reel  Ne.  2...  Dei. 

Doe  Meanwell 
Basket  Ball  Reel  Ne.  8. . .  Jen. 

Dos  Meanwell 
Carry   On   Oct. 

Notre  Dame  Football 
Developing  a  Football  Teas.  Nov. 

Pop  Warner  Football 
Fancy  Curves   M»r- 

Babe  Ruth  No.  4 
Just  Pats   Feb. 

Babe  Ruth  No.  2 
Over  the   Fence  Mar. 

Babe  Ruth  No.  6 
Perfeet  Control   Feb. 

Babe  Ruth  No.  3 
Running  with  Paddoek  Apr. 

Chas.  Paddoek 
Slide.   Babe.  Slid*  Feb. 

Babe  Ruth  No.  I 
Soccer   Nov. 

Pop  Warner  Football 
Trlek  Plays   Oet. 

Pop  Warner  Football 
Vletory  Plays   May 

Tllden  Tennis  Reel 

STRANGE    AS    IT  SEEMS 
SERIES 

No.  15— Novelty  Nov. 

Ne.   16— Novelty  Dee. 

No.   17— Novelty  Feb. 

No.   18— Novelty  Apr. 

No.  19 — Novelty  May 

No  20 — Novelty  June 

UNIVERSAL  BREVITIES 

Runt   Pace.   The  Apr.    1 1. '32.. 

Unshod  Maiden.  The  Apr.  I8,'32. 

UNIVERSAL   CO MED I E8 
(1931-32  SEA80N) 
Around   the   World    In  18 

Minutes   June    15. '32.. 

Bless  the  Ladles  Dee.  9  

8ummervllle 
Dancing  Daddies   

E.  Lambert 

Doctor's    Orders   June  29, 

Eyes  Have  It.  The  Mar.  9, 

811m  Summervllle 

Hollywood    Kids   July  13, 

Polled    Again   June  I, 

Hollywood  Halfbacks   Dec.  23. 

Ii  the  Bag  Apr.  5, 

Summervllle 
Marriage   Wow,   The  Apr.  20, 

Bert  Rosen 
Meet  the   Prlneesi  May  4 

Summervllle 
Models  and  Wives  Nov.  25, 

Sidney- Murray 
Monkeyshlnee   Mar.  23, 

Daphne  Pollard 
Out   8tepptng   Oet.  28. 

Don  Brodle 
Peek  In'   In   Poking  Dee.  SO. 

Summervllle 
Robinson  Crusoe  &  Sea...  Feb.  24, 

Lloyd  Hamilton 

Running  Hollywood   Jan.  27, 

Sea  Soldiers'   Sweeties  Feb.  10, 

•eld  at  Auction  Jan.  13, 

Daphne  Pollard 


7...  Apr.  23/32 

I  reel  

6...  Jan.  !6.'S2 

  7... Jan.  9/32 

32  

82          8... June    4, '32 

32.....  I  reel  

32          I. reel  

  I  reel  

 6. ..Jan.  30.'32 

32.         6  Dee.  I 

32          I  reel  

'32  7... Apr.  30/32 

•32  

'32  Jan.  30/32 

'32          I  reel  

32         I  reel  

  I  reel  

'32  

'32          I  reel  

32.         I  reel  

32  


II  17  Nov.  21 

IS  18...  Jan.  2/32 

20/32          2  reels  

17/32  18...  Feb.  6/32 


25  20  

21   I  reel  

28   I  reel  

4/32          I  reel  

3   I  reel  

2  10  

7/32          I  reel  

22/32          I  reel  

14/32.....  I  reel  

29/32          9...  May  14/32 

11/32  10...  Apr.  23/32 

15/32          I  reel  

|g   I  reel  

26   I  reel  

2/32          9... May  7/32 


IS   I  reel  

28   I  reel  

22/32          9...  Mar.  26/32 

18/32          9...  May  14/32 

16/32   I  reel  

13/32          I  reel  


.18  

,  2  reels. 


.17...  May  21/32 


'32.....  2  reels. 
32          2  reels.. 


'32         2  reels  

32          2  reels  

  2  reels  

•32  21... Mar.  26/32 

•32  16... Mar.  28/32 

,'32  17...  Apr.  16/32 

  2  reels.  

•32         2  reels.  

 16  Nov.  7 

  2  reels  

'32         2  reals  

'32  19... Jan.  23/32 

'32          2  reels  

'32  18...  Jan.  B/33 


VITAPHONE  SHORTS 

Rel.  Date       Minutes  Reviewed 
Title  Running  Time 

ADVENTU RE8  IN  AFRICA   2  reels  

BELIEVE    IT    OR  NOT— 
ROBERT  L.  RIPLEY 

No.    I    8  Dee.  5 

  8  Dee.  I* 


No. 
No. 
No. 
No. 
No. 
No. 
No 


6    I  reel. 

7    I  reel. 

8    I  reel. 

No.   9    I  reel. 

No.   10    I  reel. 


BIS    8TAR  COMEDIES 

No.  I—  Lucky  13   21  Nov.  21 

Thelma  White  and  Fanny 
Watson 

No  2— The  Smart  Set-Up   2  reels  

Walter  O'Keefe 
No.  3— Of  All  People  22.  Nov.  21 

Tti»im»  White  and  Fanny 

Watson 


Title  Rel.  Date        Minutes  Reviewed 

Running  Time 

Ne.  4 — Relativity  and 

Relatives   18  Dee.  12 

Dr.  Rockell 
No.  5— Her  Wedding 

Night-Mare   18... Jan.  30/32 

Thelma  White  and  Fanny 

Watson 

No.  6 — Shake  a  Leg  17  

Tnelma  White  and  Fanny 

Watson 

No.  7 — The  Perfeet  Suitor   2  reels  

Benny  Rubin 

No.  8— Maybe    I'm    Wroni  18... May  28/32 

Rlchy  Craig,  Jr. 
No.  9— The   Toreador   17. ..May  7/32 

Joe  Penner 

No.  10 — On    Edge  19...  May  7/32 

Wm.   and   Joe  Mandel 
No.  II — Poor  but  Dishonest    2  reels  

Thelma   White- Fanny 

Watson 

300TH  TARKINGTON 
SERIES 

No.  I — Snakes  Alive    I  reel  

Billy  Hayes-Bobby  Jordan 

No.  2— Batter  Up    I  reel  

Blily  Hayes-Bobby  Jordan 

No.  3 — One   Good   Deed   9  

Billy  Hayes-Dave  Goreey 

No.  4— Detectives    9... Mar.  5/32 

Billy  Hayes-Dave  Goreey 

No.  6 — His  Honor,  Penrod   9. ..Mar.  19/32 

Billy  Hayes-Dave  Goreey 

No.  7— Hot  Dog    I  reel  

No.  8 — Penrod's   Bull   Pen   I  reel  

Billy  Hayes-Dave  Goreey 

BROADWAY  BREVITIES 
SERIES 
No.   I— The  Musical 

Mystery   18  

Janet  Reade-Albertlna 

Rasch  Girls 

No.  2— Words  and  Musle  17  Nov.  21 

Ruth  Ettlng 

No.  3 — Footlights   19. ..Jan.  !6.'32 

No.  4—  Hello.  Good  Tlmeal  17.-  

Barbara  Newberry-Alber- 
tlna  Rasch  Girls 

No.  5 — The  Imperfect  Lever  19. ..Feb.  13/32 

Jaek  Haley 

No.  6 — Subway  Sym- 
phony  18. ..Mar.  26/32 

No.  7— Sea  Leg*   19... Apr.  23/32 

No.  8 — Absentminded  Ab- 

ner    2  reels  

J  3C k  H  3 1 py 

No.  9— A   Regular   Trouper   2  reels  

Ruth  Etting 

No.  10— A    Mall    Bride  18...  June  4/32 

Ruth  Etting 

No.  1 1— Stage  Struck   

Ruth  Etting  )> 
No.  12— What    An    Idea   2  reels   

Harriet  Hilliard 


HOW    I    PLAY  GOLF—   

BOBBY  JONE8 
LOONEY    TUNES  8ERIES 
BONG  CARTOONS 
NEW  SERIES 

No.  I— Bosko'i  Ship- 
wrecked   

No.  2 — Bosko,  The  Dough- 
boy   

No.  3 — Bosko's  Soda  Foun- 
tain   

No.  4 — Bosko's  Fox  Hunt  

No.  5 — Bosko  at  the  Zoo  

No.  6 — Battling  Bosko   

No.  7— Big  Hearted  Bosko  

No.  8 — Bosko's  Party   

No.  9 — Bosko  and  Bruno   7 

No.  10 — Bosko  and  Honey  


I  reel, 
(each) 


7  Nov.  21 


7. ..Jan. 
7...  Mar. 
7...  Feb. 
7...  Apr. 
7...  May 


23/32 
5/32 
6/32 

16/32 
7/32 


MELODY  MASTER  8ERIE8 

No.  3 — Oarn  Tootln'    9  Dee.  19 

Ruby  Weldoeft  &  Orch. 

No.  4— Horace    Heldt    and   8  

His  Famous  Callfornlans 

No.  5 — It's  a  Panle   I  reel  

Benny    Merofl    and  His 
Band 

No.  6 — Up  on  the  Farm   9... Apr.  23/32 

Henry  Santrey  and  His 
Band 

No.  7— Pie.  Pie.  Blackbird 

Euble   Blake  and  Band  

Nina  Mae  McKinney 

MERRY  MELODIES 
SONG  CARTOONS 

No.  I — Smile,    Darn  Ya, 
Smile    I  reel  

No.  2 — One   More  Time   I  reel  

No.  3 — Ya   Don't  Know... 
What  You're   Doln'   7  Doe.  6 

No.  4— Hlttln'    the  Trail 
for  Halleluiah  Land   7  Dee.  IB 

No.  5 — Red   Headed   Baby   7..  

No.  6 — Pagan    Moon    7  

No.  7 — Freddie  the  Fresh- 
man   7...  Mar.  12/32 

No.  8 — Crosby,  Columbo  and 

Vallee    7... Apr.  9/32 

No.  9 — Goopy  Gear    6... Apr.  30/32 

No.  10 — It's  Got  Me  Again  

No.  II — Moonlight  for  Two  

THE   NAGGERS  8ERIE8 
MR.  AND   MRS.  JACK 
NORWORTH 

The  Naggers  at  the  Opera  10... Feb.  13/32 

NEW  SERIES 

The  Naggers'  Anniversary   I  reel  

The  Naggers  at  the  Opera   I  reel  

The  Naggers  Go  Ritzy  10... June  4/32 

Spreading  Sunshine    10... Apr.  23/32 

Movie  Dumb    I  reel  

Four  Wheels — No  Brakes   I  reel  

NOVELTIES 

Bigger  They  Are,  The   2  reels  

Prlmo  Carnero 

Gypsy  Caravan    I  reel  

Martlnelll 

Handy   Guy,   The   2  reels  

Earl  Sande 

Rhythms  of  a  Big  City   I  reel  

Season's  Greetings.  The   5   

Christmas  Special 


Title  Rel.  Date        Minutes  Reviewed 

Running  Time 

Trip  to  Tibet,  A   I  reel  

Washington,  The  Man  and 

the  Capital   18  

Clarence  Whltehlll 
ONE-REEL  COMEDIES 
Baby  Face   

victor  More 

Bitter   Halt,   The   S...Feb.  13/3* 

Ann  Codde 

Military   Post,  The  

Roberto  Guzman 
No-Account.  The   

Hardie-Hutehlson 
No  Questions  Asked  

Little  Billy 

Riding  Master,  The   8  Dee.  2f> 

Poodles  Hannaford 

Second  Childhood    7  Dee.  26 

Strong   Arm.  The  

Harrington-O'Nell 
Travel  Hogs    9  Nov.  28 

Hugh   Cameron-Dave  Chasen 
ORGAN  80NG-NATA8 
For  You    I  reel  

Organ-Vocal 

Say  a  Lltle  Prayer  fer    Me   I  reel  

Organ- Vocal 

When  Your  Lover  Has  Gone   !  reel  

Organ- Voeal 
JOE    PENNER  COMEDIES 

Moving  In    2  reels  

Rough  Sailing   16  

Stutterless    Romance,   A   I  reel  

Where  Men  Are  Men   2  reels  

PEPPER  POT  SERIES 

No.  I— The  Eyes  Have  It  10  Dee.  12 

Edgar  Bergen 

No.   2— Thrills  »f  Yesterday  

No.    3 — Hot  News  Margie  

Marjorie  Beebe 

No.    4— High  School  Hooter  10... Jan.  9/32 

Hal  Le  Roy 

No.  5 — Free  end  Easy  

Edgar  Bergen 

No.    6—  Cigars,   Cigarettes   10... Mar.  26/32 

Marjorie  Beebe 

No.    7— The  Movie  Album  10... Mar.  28/32 

No.    8—  The  Wise  Quaeker   9  

Novelty  with  cast  of  ducks 

No.  9 — Remember   When    9... May  7/32 

Ne.  10— Campus  Spirit,  The   9. ..May  21/32 

Douglas  Stanbury  and 
N.  Y.  U.  Glee  Club 

No.   II — Napoleon's  Bust  

Dan  Coleman-Ted  H using 

No.  12 — Featurette    Movie  Album  

No.  13 — Movie    Album  Thrills   

3P0RTSLANT  SERIES- 
TED  HUSING 

No.  3    I  reel  

No.  4    B...Feb.  20/32 

No.  5    B...Feb.  13/32 

No.  6    9... Apr.  16/32 

N».  7  8... Apr.  23/32 

No.  8    I  reel  

No.  9    I  reel  

No.  10    I  reel  

8.  S.  VAN  DINE 
MYSTERY  SERIES 

(Donald  Meek-John  Hamilton) 

No.  I— The  Clyde  Mystery  21  Oct.  31 

No.  2.— The  Wall  Street  Mystery 

No.  2— The  Week-End  Mystery 

No.  4   Symphony   Murder  Mystery 

No.  5 — Studio  Murder  Mystery 

No.  6 — Skull  Murder  Mys-  2  reels  

tery,  The   

No.  7— The  Cole  Case  20. ..Apr.  23/32 

No.  8 — Murder  in  the 

Pullman   20...  June  4/32 

No.  9 — The    Side   Show  Mystery  

No.  10 — Campus    Mystery,  The   

No.  1 1 — Crane  Poison  Case,  The   

TWO-REEL  COMEDIES 
Dandy  and  the  Belle,  The  

Frank  McGlynn,  Jr.-Mary  Murray 
For  Two  Cents  June  B 

De  Wolf  Hoper 
Freshman  Love   

Ruth  Etting 

Old  Lace   

Ruth  Etting 

Politics   18...  Jan.  30/32 

George  Jessel 

Regular    Trouper,  A  

Ruth  Etting 
WAYNE  AND  WHITE  COMEDIES 

la  Your  Sombrero   7  Dee.  i 

Billy  Wayne 
WORLD  TRAVEL  TALKS — 
E.  M.  NEWMAN 
No.  I — Little    Journeys  to 

Great   Masters    I  real  

No.  2 — Southern  India    9  

Ne.  3 — Road  to  Mandalay   I  reel  

No.  4 — Mediterranean  By- 
ways   9  

No.  5 — Javanese  Journeys    9  

No.  6 — Northern   India    I  reel  

No.  7 — Oberammergau    I  reel  

No.  8 — South  American 

Journeys    I  reel  

No.  9— Soviet  Russia    I  reel  

No.  10 — Paris    Glimpses   I  reel  

No.  II — Dear    Old    London   I  reel  

No.  12— When    In    Roma   I  reel  

No.  13— Berlin    Today   I  reel  


SEEltLS 

UNIVERSAL 


(EACH  SERIAL  12  EPISODES  OF  TWO  REELS) 

Running  Time 
Ret.  Date        Minutes  Review** 


Title 

Air  Mall  Mystery  Mar. 

James  Flavin- Lucille  Browne 
Battling  with  Buffalo  Bill..  Nov. 

Tom  Tyler- Rex  Bell 
Danger  Island   Aug. 

Ken  Harlan-Luellle  Browne 
Detective  Lloyd   Jan. 

lark  LlovrH 
Heroes  of  the  West  June 

Noah    Beery,  Jr. 


28/32. 
28.... 
24.... 
4/32. 
20/32. 


...18...  Apr.  I 

(each) 
 Oct. 


Aug 


Now  they're  "shooting" 
it  on  location,  too 

FoR  some  time  after  its  announcement, 
Eastman  Super-sensitive  Panchromatic  Film  was 
used  chiefly  under  artificial  light.  Now  many 
cameramen  are  "shooting"  it  on  location,  too 
...for  these  reasons:  (l)  Its  speed  substantially 
lengthens  the  photographic  day... (2)  It  offers 
special  advantages  in  photographing  certain 
types  of  scenes  and  costumes. ..  (3)  In  all  scenes 
it  yields  that  subtly  superior  quality  which 
marks  the  most  advanced  motion  picture  pho- 
tography...  (4)  It  gives  the  cinematographer  a 
single  negative  medium  for  all  purposes ...  a 
medium  which,  once  fully  understood,  affords 
a  range  of  possibilities  bounded  only  by  the 
user's  imagination  and  technical  skill.  Eastman 
Kodak  Company.  (J.  E.  Brulatour,  Inc.,  Distrib- 
utors, New  York,  Chicago,  Hollywood.) 

Eastman  Super-sensitive 

Panchromatic  Negative  [Gray- backed) 


MOTION  PICTURE 


HER 


A  CONSOLIDATION  OF  EXHIBITORS  HERALD-WORLD  AND  MOTION  PICTURE  NEWS 


The  Ten  Biggest  Money 
Making  Stars  of  1931-32: 
First  Returns  in  Survey 


:q>: 


Marie  Dressier 
Janet  Gaynor 
Joan  Crawford 
Wallace  Beery 
Greta  Garbo 
Will  Rogers 
Charles  Farrell 
Norma  Shearer 
Clark  Gable 
Wheeler  &  Woolsey 


91% 
84% 

75% 
67% 
61% 
60% 
60% 
59.8% 
59% 
41% 


SEE  STORY  ON  PAGES  8  AND  9 


WHO  PAYS  THE  ADMISSION  TAX  AND  WHERE 


Vr»l  1fl7  \If»  19  Entered  as  second-class  matter.  January  12,  1931.  at  the  Post  Office,  at  New  York,  N.  Y..  under  the  act  of  March  3.  1879.  Pub 
\  01.  1U4,  HO.  14        Ushed  Weekly  by  Quigley  Publishing  Co..  Inc.,  at  1790  Broadwav  New  York.  Subscription,  $3.00  a  year.  Single  copies,  25  cents. 


June  18,  1932 


lelp  Yourself  To  Box-Office  Happiness 


„   un-cu«  f—  "M*C 
Peeked  in  ^  ^  ,  shw„«  »».  *H 

k„»«  »  b<!    f°rot  excellent  comedy  .  •  • 
..Sincere  .  •  •  fuU  °f  '    (    „11  .he  pay"* 
\  oalhos  to  satwO  glimpsed 

enough  pa  us  sta«  « 

cus,o.ncrs.  WiW  eXPl"«»>",n  a"\.  „ 

lhroughon..ne^;W)>6<){tans,,5  ,„e 

,  lhat„ffl  appeal  «  d  „ews,  hey? 

noiiy"""'1  Rci>orU 


it-- 

JOAN  BLONDE* 

VtUARt  ERV" 

ZASU  P"15 

and 

.„.„„  Studio  sUoVS 

£nt€  p    cUVE  BROOK 

^UR,CECHEV^o  ^«OAK,E 

SUV»A  SIONEV  coopER 


America  is  guessing  about  the  outcome  of  the  great  national 
political  conventions — 


AGAIN 
in  1932*3) 


LEO  of  M  G  M 
HE  KEPT 
US  OUT 
OP  f  he  RED 

In  the  motion  picture  business  there's  no  guess-work!  Leo  of  M-G-M,  on 
the  basis  of  his  record,  will  be  nominated  to  lead  the  industry  again  in 
1932-33.  Watch  for  his  platform! 


A  MAN  WHO  . : 


puts  the  IT  in  Politics- 
makes  sex  appeal  a 


1 

campaign  issue 
is  too  dumb  to  be  crooked — 


and  sets  the  laugh  pace  for  the  Presi 
dential  race! 


WOMAN'S 
PLACE  IS  AT 
THE  MOVIES 

. .  .when  this  First 
National  Picture  comes 
to  town  with  WARREN 
WILLIAM,  BETTE 
DAVIS,  GUY  KIBBEE,  VIVIENNE  OSBORNE. 
Directed  by  ALf  RED  E.  GREEN. 


WARREN 
WILLIAM 


the  People's  Choice  in"The  Mouthpiece" 
— choicer  than  ever  in  "The  Dark  Horse." 

"William  swell." — Daily  News 

"Warren  William  is  in  his  element." — N.Y.  Times 

"Warren  William  is  immense." — N.Y.  American 

"Warren  William  is  splendid.  Justifies  every  hope  the 
Brothers  Warner  had  for  him.  If  'The  Mouthpiece' 
was  an  indication  that  he  is  headed  for  stardom, 
'The  Dark  Horse'  should  clinch  the  matter." 

— Eve.  Journal 

"Warren  William  is  grand.  Even  better  than  in  'The 
Mouthpiece.'" — Eve.  Graphic 

"William  has  another  hit  to  his  credit." — Eve.  Sun 

"Warren  William  makes  good  the  promise  he  showed 
in  'The  Mouthpiece.'" — Morning  Telegraph 


I  tell  you,  gentlemen  of  the  G.O.P., 
hilarity  is  just  around  the  corner 
—and  I  solemnly  pledge  you  that 


will  put  the  box-offices  of  this  grand 
and  glorious  country  back  on  the  gold 
standard- 
balance  theatre  budgets— 

and  abolish  the  unemployment  of  front- 
row  orchestra  seats!" 


New  York  Delegation  of  Critics 
Starts  Nation -Wide  Stampede  to 
"Dark  Horse"  at  Rousing  Winter 
Garden  Rally! 


"Runs  the  gamut  of  guffaws,  with  smart  gags  just  about  a 
minute  apart." — Daily  News 

"One  of  the  most  hilarious  comedies  in  many  screen  years. 
Kept  audience  shrieking.  Grand  Entertainment.  Don't 
miss  it." — Eve.  Journal 

"First-class  entertainment.  Audience  hilarious.  Picture  is 
one  not  to  be  missed." — Eve.  Graphic 


'A  picture  hit.  'The  Dark  Horse'  wins." — Eve.  Sun 

'A  mirth  whirlwind.  Should  be  played  win,  place  and  show 
to  cop  the  prize  for  laughter." — World-Telegram 

'A  natural  without  any  ifs,  ands  or  buts." — Film  Daily 

"As  keen  a  satire  as  ever  flickered  across  a  motion  picture 
screen.  You  must  see 'The  Dark  Horse.' "—MorningTelegraph 


Not  just  another  hit  from  Warner  Bros,  but  —  another  new  style  in 
story  themes  launched  by  the  company  that  started  picture  cycles 
with  "The  Mouthpiece"  and  "Union  Depot"! 

Leave  it  to  the  Burbank  boys  to  give  you  the  jump  on  the  timeliest 
tie-up  in  four  long  years. ..Every  front  page  in  town  will  be  a  publicity 
break  for  you  when  you  play  "The  Dark  Horse"! 
Lots  of  imitators  coming— but  why  play  a  carbon  copy? 

Capitalizing  hot  news  while  itfs  hot  is  our  specialty.  It  goes  a  long 
way  toward  explaining  all  those  hits  you've  been  getting  from 


THE  LAUGH  01 
BOTH  PARTIES 

at  United  Artists  Theatn 
Chicago,  day  and  date  wii 
G.  O.  P.  and  Democrat 
conventions! 


WARNER  BROS. 

THE  ONLY  COMPANY  THAT'S  READY  FOR  1932 -'33! 


G  AY  NO  R  -  F ARRE  LL 
ONLY  SURE-FIRE 

STAR 
TEA 

reveals  "Variety" 


You're  old  enough  to  know  the  facts,  so  . . . 

Pardon  us,  while  we  take  our  star  light 
from  under  the  bushel. 

Besides  the  greatest  team  in  pictures,  Fox 
has  other  great  stars  .  .  .  and  we  mean 
stars. 

Thirteen  of  them  ...  at  the  moment. 

We  say  "at  the  moment,,  because  Clara 
Bow  has  just  been  added  .  .  .  with  more 
to  follow. 

Not  to  mention  those  brilliant  up-and- 
comers  carefully  groomed  and  soon  des- 
tined to  blaze  through  to  stardom  —  as 
Dunn  &  Eilers  did  in  "Bad  Girl." 

We  don't  believe  in  boasting,  but  to  "show- 
me"  showmen,  we  urge  .  .  . 

WATCH  FOX 
THIS  TEAR 


JUN  17  1932  '  ©C1B  157650 

MOTION  PICTURE  HERALD 


Vol.  107,  No.  12 


June  18,  1932 


MR.  AYLESWORTH'S  BAD  NEWS 

ONLY  a  few  minutes  ago,  practically  speaking,  Mr.  Mer- 
lin H.  Aylesworth  came  down  Fifth  Avenue  from  the 
offices  of  the  National  Broadcasting  Company  and 
crossed  over  to  Broadway  to  divide  his  time  with  the  presi- 
dency of  RKO.  That  immediately  made  him  what  movieland 
calls  a  Major  Executive.  And  that  in  turn  would  imply  a 
responsibility  to  and  for  the  motion  picture  industry.  Now 
in  the  manner  of  Major  Executives,  Mr.  Aylesworth  has  be- 
taken himself  to  Hollywood  and  the  speaker's  rostrum,  with, 
it  may  be  observed,  a  most  sweeping  assumption  of  a  posi- 
tion of  devastating  authority.  Speaking  before  a  meeting  of 
the  officers,  directors  and  branch  chairmen  of  the  Academy 
of  Motion  Picture  Arts  and  Sciences,  Mr.  Aylesworth  is  quoted 
in  the  news  dispatches  of  the  United  Press,  published  across 
the  nation,  as  saying: 

Hollywood,  June  13  (UP). — The  billion-dollar  motion 
picture  industry  faces  bankruptcy  within  ninety  days  unless 
drastic  measures  are  introduced  to  save  it,  Merlin  H.  Ayles- 
worth, president  of  R-K-O  and  the  National  Broadcasting 
Company,  warned  fellow  producers  tonight.  The  first  com- 
pany that  "sacrifices  its  pride"  and  applies  for  receivership 
will  find  every  other  ma)or  studio  folloiuing,  he  declared. 
Financiers  have  refused  to  continue  supplying  funds  for 
producing  companies,  Aylesworth  said.  He  admitted  the 
"drastic  measures"  necessary  to  keep  the  companies  solvent 
have  not  been  figured  out. 

"Ridiculously  large  salaries"  paid  to  stars  and  executives 
have  sapped  the  strength  of  film  companies,  but  receiver- 
ships would  invalidate  many  of  these  contracts,  according 
to  Aylesworth. 

"The  industry  is  facing  the  economic  fact  that  attend- 
ance has  fallen  from  10,000,000  a  day  in  1928  to  6,000,000 
a  day  for  the  first  four  months  of  1932,"  the  executive 
said.  "Film  companies  are  not  as  independent  as  they  would 
like  to  think.  I  would  say  they  are  interdependent,  and  if 
one  goes  to  the  wall,  they  all  will." 

Words  such  as  these  are  scarcely  spoken  across  a  con- 
ference table  of  industry  without  first  a  cautious  survey  of 
those  in  the  room.  That  the  responsible  head  of  a  corporation 
in  the  peculiar  responsibility  of  RKO,  what  with  its  motion 
picture  and  theatre  commitments,  its  relation  to  the  Radio 
Corporation  of  America  and  back  of  that  the  great  General 
Electric  and  Westinghouse,  and  its  share  of  stewardship  in 
the  vast  Rockefeller  Radio  City  projects,  should  so  daringly 
become  the  herald  of  disaster  and  ruin  in  the  presence  of 
the  American  press  pertains  to  an  order  of  logic  which  he 
alone,  if  any  one,  can  explain. 

There  could  have  been  no  assumption  that  a  meeting  in 
Hollywood,  the  Hollywood  where  the  boudoir  antics  and  back- 


stairs gossip  of  tonight  will  be  put  on  the  air  tomorrow,  was 
a  confidential  gathering.  The  darkest  cellar  in  Hollywood  is 
less  private  than  Macy's  window  in  Herald  Square,  New  York. 

Mr.  Aylesworth,  in  this  speech,  is  selling  the  motion  picture 
short,  Radio  City  short,  RKO  short.  He  is  in  the  position,  as 
president  of  RKO,  of  inviting  the  public  to  spend  its  money 
at  the  box  office  for  entertainment  merchandise  produced 
under  what  he  sets  forth  as  a  condition  next  akin  to  bank- 
ruptcy. He  asks  the  American  picture-going  public  to  buy 
failure  on  the  installment  plan,  a  ticket  at  a  time. 

And  so  comes  to  flowering  Radio's  latest  experiment  in 
movieland. 

AAA 
PRIDE  VS.  COURAGE 

THE  institution  which  we  call  "Hollywood,"  which  has  so 
much  business  with  writers,  seems  to  have  a  sad,  sad 
time  trying  to  get  along  with  them.  For  some  years 
now,  and  increasingly  recently,  writers  of  note  emerging  from 
terms  in  Hollywood  have  the  most  unflattering  words  for  the 
motion  picture  production  community,  its  spirit  and  its 
methods.  It  has  happened  so  often,  Hollywood  has  evolved 
a  standard  procedure,  a  formula  of  contradiction  and  denial. 
Writers  are  credible  and  quotable  only  when  they  praise  the 
makers  of  pictures.    Otherwise  they  are  ungrateful  liars. 

It  is  just  possible  there  is  something  to  be  said  on  both 
sides,  but  the  motion  picture  might  come  off  better  if  it 
should  venture  to  do  something  on  its  own  creative  responsi- 
bility. There  was  sincere  intent  in  the  words  of  Miss  Fannie 
Hurst  and  Mr.  Heywood  Broun  speaking  before  the  Motion 
Picture  Club  the  other  day  in  their  plea  to  the  motion  picture 
to  make  its  own  material  and  end  its  endless  borrowings. 

"What  Hollywood  needs,"  observes  Mr.  Broun,  "is  more 
pride.  It  should  say  'To  Hell  with  the  stage,  to  Hell  with  the 
novel.'    It  should  be  able  to  say  'This  is  our  own'." 

Mr.  Broun  is  a  trifle  in  error.  The  motion  picture  has  plenty 
of  pride,  but  not  much  creative  courage.  It  will  begin  to 
stand  on  its  own  some  day  when  it  acquires  skill  commensurate 
with  the  power  of  the  medium.  In  all  the  career  of  the  screen 
no  picture  has  made  a  tiny  fraction  of  the  impress  on  civilized 
life  of  any  one  of  scores  of  novels,  including,  enumerating  off- 
hand, Upton  Sinclair's  "The  Jungle,"  Zola's  "Germinal," 
Sinclair  Lewis'  "Main  Street,"  or,  to  turn  back  the  years, 
Harriet  Beecher  Stowe's  "Uncle  Tom's  Cabin." 

Before  the  motion  picture  can  see  the  day  of  such  attain- 
ment it  shall  have  to  abandon  a  policy  of  production  which 
makes  it  cringingly  vulnerable  to  censorships,  and  so  fawningly 
fearsome  of  the  controversy  which  every  original  work  imping- 
ing on  vital  issues  must  necessarily  precipitate.  When  that 
day  comes  there  will  be  a  real  power  of  the  screen,  a  real 
ability  of  the  motion  picture  to  take  a  constructive  place 
in  society. 


MOTION  PICTURE  HERALD 


MARTIN  QUIGLEY,  Editor-in-Chief  and  Publisher 


Incorporating  Exhibitor's  Herald,  founded  1915;  Motion  Picture  News,  founded  1913;  Moving  Picture  World,  founded  1907;  Motography,  founded  1909; 
The  Film  Index,  founded  1906.  Published  every  Thursday  by  Quigley  Publishing  Company,  1790  Broadway,  New  York  City.  Telephone  Circle  7-3100.  Martin  Quigley, 
Editor-in-Chief  and  Publisher;  Colvin  Brown,  Vice-President  and  General  Manager;  Terry  Ramsay e,  Editor;  Ernest  A.  Rovelstad,  Managing  Editor;  Chicago  office, 
407  South  Dearborn  street,  Edwin  S.  Clifford,  manager;  Hollywood  office.  Pacific  States  Life  Building,  Leo  Meehan,  manager;  London  office.  41  Redhill  Drive,  Edgware, 
London  England,  W.  H.  Mooring,  representative;  Berlin  office,  Katharinstrasse  3,  Berlin-Halinsee,  Germany,  Hans  Tmtner,  representative;  Paris  office,  1  Rue  Gabrielle, 
Paris  18°,  France,  Paul  Gordeaux,  representative;  Sydney  office,  102  Sussex  street,  Sydney,  Australia,  Cliff  Holt,  representative;  Mexico  City  office,  James  Lockhart, 
Apartado  269,  Mexico  City,  Mexico.  Member  Audit  Bureau  of  Circulations.  All  contents  copyright  1932  by  Quigley  Publishing  Company.  All  editorial  and 
business  correspondence  should  be  addressed  to  the  New  York  Office.  Better  Theatres  (with  which  The  Showman  is  incorporated),  devoted  to  the  construction, 
equipment  and  operation  of  theatres,  is  published  every  fourth  week  as  section  2  of  Motion  Picture  Herald.  Other  Quigley  Publications:  Motion  Picture  Daily, 
The  Hollywood  Herald,  The  Motion  Picture  Almanac,  published  annually,  and  Thf.  Chicagoan. 


8 


MOTION    PICTURE  HERALD 


June    18,  1932 


THE  BOX  OFFICE  RATES 
THE  PLAYERS  OF  1931-32 

^Announcing  the  first  returns 
in  a  survey  of  American  theatres  to  name 
the  Ten  Biggest  Money  Making  Stars 


WHO  are  the  greatest  stars?  In 
the  only  terms  that  they  can 
be  definitely,  and  must  be  ulti- 
mately, rated — the  terms  of  the 
box  office?  To  I  2 ,000  exhibitors,  including 
managers  as  well  as  owners  of  theatres, 
Motion  Picture  Herald  has  put  this 
guestion,  and  the  first  returns  in  this 
nation-wide  survey  (covering  the  entire 
Continental  United  States)  are  herewith 
tabulated. 

Specifically,  the  exhibitor  was  asked: 
Please  list  the  10  players  who  drew  the 
greatest  number  of  patrons  to  your  theatre 
since  last  September,  without  regard  to  age 
of  picture,  length  of  run,  nature  of  compe- 
tition or  conditions  {weather,  etc.)  prevail- 
ing during  exhibition. 

The  period  of  time  involved  is  that  of 
the  regular  production  season  of  1931-32, 
now  coming  to  a  close.  Thus  the  product 
determining  the  exhibitor's  answer  repre- 
sents a  contemporary  appeal  of  our 
screen  personalities,  measured  as  the 
motion  picture  industry  prepares  the 
goods  it  will  offer  for  sale  to  the  public 
during  the  season  of  1932-33. 

As  the  nation's  exhibitors  return  the 
guestionnaires  with  their  decisions  based 
on  the  records  of  their  box  office  during 
1931-32,  these  responses  are  recorded, 
analyzed  and  tabulated,  and  the  data  so 
compiled  will  be  kept  current,  with  the 
latest  results  published  in  each  week's 
issue  of  Motion  Picture  Herald  until 
the  final  returns  are  announced.  This  final 
tabulation  will  also  be  broken  down  into 
various  classifications  representing  certain 
interesting  and  significant  phases  of  this 
mass  of  exhibitor  testimony. 

Dressier  Leads  in  First  Returns 

In  the  first  returns,  presented  with  this 
initial  publication  of  the  survey,  Marie 
Dressier  is  the  player  cited  by  the  largest 
number  of  responding  exhibitors  among 
their  10  best  box  office  draws  during  the 
season  of  1931-32.  The  Metro-Goldwyn- 
Mayer  star,  appearing  in  vehicles  alone  at 
the  head  of  the  cast,  and  also  teamed 
with  Polly  Moran,  outranked  all  others 
named  with  a  percentage  of  9 1 . 

This  percentage  means  that  in  91 
per  cent  of  the  first  replies  (all  those 
received  up  to  time  of  going  to  press), 


Miss  Dressier  was  named  among  the  10 
players  listed  by  the  exhibitor  as  his  best 
box  office  draws  during  the  1931-32 
season. 

The  exhibitors,  in  accordance  with  the 
style  of  the  guestionnaire,  listed  the 
players  in  the  order  of  their  box  office 
value.  Thus  it  would  be  possible  for  a 
player  to  be  named  somewhere  among 


This  IVeek 

The  box  office  rates  the  players  of  1931-32; 

First    returns    on    The    Biggest  Money 

Making  Stars  Page  8 

Political  groups  in  Germany  make  football 

of   motion   picture   industry  Page  10 

Fewer   than   2  50   theatres   in   3  4   cities  are 

affected  by  10  per  cent  tax  on  admissions 

above  40  cents,  reports  from  territories 

show  Page  1 1 

"Too  many  suggestive  titles,"  exhibitor  says 

of   "Indecent"  Page  13 

Televising  the  English  Derby  Page  19 

The  Six  Box  Office  Picture  Champions  of 

May  Page  20 

Theatrical    producers   merge   their  bookings 

to  "save  the  road"  Page  27 

Educational  will  release  145  short  features 

next    season  Page  26 


FEATURES 


Editorial 

The   Camera  Reports 
Asides  and  Interludes 
The  Summer  Show 
Book  Reviews 


DEPARTMENTS 


Box  Office  Receipts 
Showmen's  Reviews 
Managers    Round  Table 
Short  Features 
Chicago 

Stage  Attractions 
Technological 
Jenkins'  Colyum 
The  Release  Chart 
Classified  Advertising 


Page  7 
Page  7  5 
Page  2} 
Page  48 
Page  64 


Page  39 
Page  31 
Page  49 
Page  67 
Page  67 
Page  68 
Page  65 
Page  63 
Page  72 
Page  66 


the  ten  players  on  fewer  questionnaires 
than  another,  yet  be  named  in  first  posi- 
tion a  greater  number  of  times.  This  fac- 
tor, an  important  one  in  the  ultimate  esti- 
mate of  a  player's  real  box  office  value 
to  the  exhibitor,  will  figure  in  a  final  rank- 
ing worked  out  through  a  system  of  points 
for  each  of  the  10  possible  positions,  first 
position  on  a  questionnaire  counting  10 
points,  second  position  nine  points,  third 
position  eight  points,  and  so  on.  Pres- 
entation of  the  results  in  this  form  will 
be  published  at  the  close  of  the  survey. 

Beery  Tops  Male  List 

An  interesting  phase  of  the  current 
ranking  is  the  designation  of  feminine 
players  for  the  first  three  positions  in  the 
list.  Besides  Miss  Dressier,  both  Janet 
Gaynor  and  Joan  Crawford  were  cited 
by  more  responding  exhibitors  than  a 
male  player.  Wallace  Beery — who,  it  may 
be  pointed  out,  is  frequently  merely  fea- 
tured in  a  cast  headed  by  another — was 
named  on  more  questionnaires  as  a  box 
office  draw  than  any  other  of  his  sex. 

The  survey  concerns  itself  pre-eminently 
with  the  ten  biggest  money  making  stars 
of  the  season,  but  somewhat  as  an  after- 
thought— it  is  merely  a  postscript  in  the 
questionnaire — this  question  has  been 
asked  the  exhibitor: 

If  you  have  a  favorite  story  or  play  you 
would  like  to  see  made  for  the  screen,  what 
is  it? 

Ask  for  More  Music 

The  number  and  calibre  of  the  replies 
to  this  rather  tentative  inquiry  now  give 
it  an  important  place  in  the  whole  survey. 
The  answers  promise  not  only  many  a  tip 
to  the  producer,  but  considerable  general 
comment  reflecting  the  exhibitor's  own 
appraisal  of  the  entertainment  interests 
he  serves. 

Common  among  the  replies  is  a  plea 
for  more  music  in  pictures.  "Without 
music  pictures  are  dead,"  declares  one 
exhibitor.  And  still  another  showman  has 
more  than  a  suggestion:  "I  have  several 
plays,"  he  writes,  "but  do  not  know  how 
to  get  even  a  reading." 

All  replies  to  the  postscript  are  being 
as  carefully  recorded  as  the  box  office 
figures  on  players,  and  will  be  published 
at  the  close  of  the  survey. 


June    !8,  1932 


MOTION    PICTURE  HERALD 


WHAT  WAS  ASKED:  Please  list  the  10  players  who  drew  the  greatest  number  of  patrons  to  your 
theatre  since  last  September,  without  regard  to  age  of  picture,  net  profit,  length  of  run,  nature  of  corn- 
petition  or  conditions  [weather,  etc.)  prevailing  during  exhibition. 


What  They  Say — thus  far 

f|[  Following  is  a  list  of  players  named  in  returned  questionnaires  so  far  received,  percentage 
Ji  indicating  the  number  of  citations  out  of  the  total  number  of  questionnaires  thus  far  returned. 


Marie  Dressier  91% 

Janet  Gaynor   84% 

Joan  Crawford   75% 

Wallace  Beery   67% 

Greta  Garbo  61% 

Will  Rogers   60% 

Charles  Farrell   60% 

Norma  Shearer  59.8% 

Clark  Gable   59% 

Wheeler  &  Woolsey  41% 

Joe  E.  Brown  40.4% 

Maurice  Chevalier  40% 

James  Dunn   32% 

Sally  Eilers   32% 

Eddie  Cantor    29% 

Marx  Brothers  28% 

Constance  Bennett   25.4% 

Jackie  Cooper   25.4% 

Marlene  Dietrich   25% 

Edward  G.  Robinson  24% 

George  Arliss   23% 

Robert  Montgomery  23% 

Barbara  Stanwyck   22% 

Warner  Baxter  21% 

Richard  Dix   20% 

George  O'Brien   19% 

James  Cagney  17% 

Fredric  March   [6% 

Jack  Holt  10.4% 

Buck  Jones   10% 

Buster  Keaton   9.6% 

Richard  Barthelmess   9.2% 

Ruth  Chatterton    9% 


LEADERS  BY  SEXES 
FEMININE 

Marie  Dressier  91% 

Janet  Gaynor   84% 

Joan  Crawford  76% 

Greta  Garbo   61% 

Norma  Shearer   60% 

MALE 

Wallace  Beery  67% 

Will  Rogers  61% 

Charles  Farrell  61% 

Clark  Gable  59% 

Wheeler  &  Woolsey  42% 


Polly  Moran    9% 

Tom  Mix   8% 

John  Barrymore    7% 

Ann  Harding    7% 

Johnny  Weismuller  6.8% 

Douglas  Fairbanks,  Jr  6.4% 

Ra  mon  Navarro   6.4% 

Sylvia  Sidney    6% 

Winnie  Lightner   5.6% 

Boris  Karloff   5.6% 

Lew  Ayres  5.2% 

Ralph  Graves   5% 

Jeannette  McDonald    5% 

Walter  Huston   4.4% 

La  urel  and  Hardy  4.4% 

Elissa  Landi   4% 

Sidney  and   Murray   4% 

Seth  Parker   4% 

Marion  Davies   3.6% 

Richard  Arlen   3.2% 

Joan  Bennett   .  3.2% 

Joan  Blondell  3.2% 

El  Brendel   3.2% 

Gary  Cooper   3.2% 

Ken  Maynard   3.2% 

Slim  Summerville  and  Zasu  Pitts.  .  -3.2% 

John  Boles   . .  .  3% 

Ronald  Colman   3% 

Jean  Harlow    3% 

Edmund  Lowe    3% 

George  Bancroft   2.4% 

Clara  Bow   2.4% 

Nancy  Carroll   2.4% 

Kay  Francis   2.4% 

Hoot  Gibson   2.4% 

Edna  May  Oliver  2.4% 

Spencer  Tracy  2.4% 

Sidney  Fox    2% 

William  Haines    2% 

Phillips  Holmes    2% 

Miriam  Hopkins   2% 

Will  iam  Powell    2% 

Lawrence  Tibbett    2% 

Bill  Boyd   |  .6% 

Tom  Keene   |  .6% 

Dorothy  Mackaill   1.6% 


Mickey  Mouse   '-6% 

Loretta  Young   1.6% 

Mary  Astor  1 .2% 

Clive  Brook   1 .2% 

Charles  Chaplin   1.2% 

Claudette  Colbert   1 .2% 

Charlotte  Greenwood   1-2% 

Harold  Lloyd   1.2% 

Paul  Lukas   1.2% 

Jack  Oakie   1.2% 

Eddie  Quillan   |.2% 

Charles  Ruggles   1.2V 

The  foil  owing  players  were  named  in  less 
than  one  per  cent  of  the  questionnaires  so 
far  returned: 

Tallullah  Bankhead,  Charles  Bickford, 
Harry  Carey,  Jackie  Coogan,  Mae  Clarke, 
Bebe  Daniels,  Irene  Lunne,  Mitzi  Green, 

Bela  Lugosi,  Joel  McCrea,  Chic  Sale,  I  II- 

yan  Tashman,  Helen  Twelvetrees,  Evelyn 
Brent,  George  Brent,  Leo  Carrillo,  Ina 
Claire,  Helen  Chandler,  Ricardo  Cortez, 
Bing  Crosby,  Dolores  Del  Rio,  Billie  Dove, 
Jimmy  Durante,  Madge  Evans,  John  Gil- 
bert, Edward  Everett  Horton,  Leslie  How- 
ard, Lloyd  Hughes,  Bert  Lahr,  Bessie  Love, 
Tim  McCoy,  Mae  Marsh,  Thomas  Meighan, 
Adolphe  Menjou,  Marilyn  Miller,  Patsy 
Ruth  Miller,  Dickie  Moore,  Conrad  Nagel, 
Marion  Nixon,  Warner  Oland,  Olsen  & 
Johnson,  Bob  Steele,  Lewis  Stone,  Gloria 
Swanson,  Richard  Talmadge,  Warren 
William. 


DRAMATIC  TYPES 

FEMININE 

Marie  Dressier.  .  .  Comedy 

Janet  Gaynor  Comedy-Drama 

Joan  Crawford  Drama 

Greta  Gat*bo  Drama 

Norma  Shearer  Drama 

MALE 

Wallace  Beery  Drama 

Will  Rogers  Comedy 

Charles  Farrell  Comedy-Drama 

Clark  Gable  Drama 

Wheeler  &  Woolsey  Comedy 


10 


MOTION    PICTURE  HERALD 


June    18,  1932 


POLITICAL  UNITS  MAKE  FOOTBALL 
OF  MOTION  PICTURES  IN  GERMANY 


Nationalist,  Catholic  and 
Bolshevik  Viewpoints  Strive 
For  Ascendancy,  With  Films 
As  an  Important  Vehicle 

by  HANS  TINTNER,  Berlin 

There  arc  in  Germany  approximately  17 
different  political  parties  which  are  repre- 
sented in  the  Reichstag.  The  Right  wing 
consists  of  the  national  parties,  the  Left 
iving  is  composed  of  the  Socialist  parties. 
The  middleclass  and  confessional  parties 
form  the  Center.  The  radical  section  of  the 
Right  wing  are  the  National-Socialists 
(called  Nazis),  headed  by  Hitler;  the  radi- 
cal section  of  the  Left  wing  are  the  Com- 
munists. Inasmuch  as  the  future  develop- 
ment in  Germany  will  be  based  on  the  out- 
come of  the  battle  betiveen  these  two 
groups,  these  two  radical  parties,  namely  the 
extreme  Right  and  the  extreme  Left,  are  in 
the  foreground  of  all  political  discussions  in 
Germany. 

In  no  other  country  of  the  world  are  the 
political  extremes  so  irreconcilable  as  in 
Germany.  One  is  living  in  a  thunder-storm 
atmosphere  which  probably  can  be  cleared 
only  by  violent  eruptions.  Civil  war  is 
more  or  less  officially  preached. 

Of  course  the  leaders  of  the  big  political 
parties  understand  clearly  that  the  film 
with  its  daily  appeal  to  many  million  peo- 
ple represents  a  means  of  propaganda  of 
highest  perfection,  and  all  parties  are  mak- 
ing efforts  to  secure  a  sphere  of  influence 
in  the  motion  picture  field  of  Germany,  in 
order  to  guide  public  opinion  according  to 
their  desires. 

Three  Forces  Seek  Control 

There  are  principally  three  tendencies 
which  strive  for  prevalence  in  German 
films,  namely:  the  national,  the  Catholic  and 
the  Bolshevik  view  of  the  world.  These 
three  systems  of  thought  are  not  harmoni- 
ous, and,  in  fact,  are  definitely  antagonistic 
at  various  points. 

The  representative  of  national  politics  in 
the  German  film  is  in  the  first  line,  the  Ufa. 
Being  Germany's  most  powerful  motion 
picture  concern,  Ufa  has  large  means 
available  to  propagate  political  conviction. 
The  program  of  Ufa  contains  a  great  num- 
ber of  pictures,  some  of  which  are  technic- 
ally excellent,  which  are  based  on  national 
and  military  stories  appealing  to  the  mili- 
tary tradition  of  the  German  masses,  in 
order  to  keep  alive  the  military  spirit  and 
the  desire  for  power  and  authority. 

However,  the  radical  group  of  the  Right 
wing  in  German  politics  which  hails  Adolf 
Hitler,  the  leader  of  the  National-Socialists, 
as  the  apostle  of  the  "Third  Empire,"  is 
not  satisfied  with  the  film  politics  of  Ufa. 
They  do  not  wish  to  confine  themselves  to 
steeling  the  powers  for  defense  and  building 
up  anew  by  constantly  recalling  in  a  care- 
ful and  diplomatical  manner  the  historical 
past  of  Germany,  but  they  strive  for  a 
much  more  distinct  political  expression  in 
motion  pictures. 


It  has  been  repeatedly  reported  that  Hit- 
ler is  negotiating  with  the  second  largest 
German  film  concern,  Emelka,  in  order  to 
obtain  influence  on  this  concern.  Of  course, 
all  European  countries  other  than  Ger- 
many, particularly  France,  have  always 
been  closely  watching  the  political  efforts 
in  German  motion  pictures.  The  majority 
of  the  Emelka  is  at  present  in  the  hands  of 
French  financiers.  The  efforts  of  the  radi- 
cal group  of  the  Right  wing  to  obtain  con- 
trol of  the  Emelka  as  a  powerful  propa- 
ganda instrument  have  been  parried  by  the 
French  through  a  counter-proposition  which 
has  attracted  great  attention  in  all  circles 
concerned.  For  instance,  the  Paris  daily 
paper,  La  Libcrtc,  stated  that  it  is  of  highly 
political  importance  to  maintain  the  French 
influence  in  the  Emelka,  in  order  to  com- 
pensate through  liberal  and  pacific  films  the 
tendencies  of  Ufa  as  far  as  these  are  too 
onesided  from  the  French  viewpoint.  Here- 
tofore Emelka  had  refused  to  show  national- 
istic pictures  in  its  theatre  circuits.  Own- 
ing 55  theatres  and  with  control  over  al- 
most 1,000  motion  picture  houses,  Emelka, 
although  not  as  large  as  Ufa,  possesses  con- 
siderable power  on  the  German  theatre 
market.  What  enormous  service,  writes  La 
Libcrtc,  this  second  propaganda  instrument 
could  render  for  peace  and  how  much  it 
could  neutralize  anti-pacific  tendencies. 

The  negotiations  of  the  radical  group  of 
the  Right  wing  with  Emelka  did  not  lead  to 
any  conclusion.  The  majority  control  of 
the  second  largest  German  motion  picture 
concern  is  still  in  the  hands  of  the  French. 
Further  observation  of  the  political  influ- 
ences struggling  for  predominance  in  the 
German  film  leads  us  from  the  Right  wing 
to  the  Center  party.  This  is  the  powerful 
Bavarian  Catholic  party.  There  are  in 
Southern  Germany  producing  companies 
under  exclusively  Catholic  control.  Through- 
out Europe  there  exist  press  correspondents 
under  Catholic  influence.  I  had  the  oppor- 
tunity to  talk  with  a  Flemish  member  of  the 
regular ,  clergy  who  was  seeking  a  connec- 
tion for  information  from  Germany  for  a 
Catholic  correspondence  head-office.  The 
viewpoints  for  selection  of  this  material 
were  to  be  in  the  first  line  of  an  ethical 
nature.  He  showed  strong  interest  in  all 
pictures  which  would  be  suitable  to  stimu- 
late the  sense  for  the  beauty  of  nature  and 
the  striving  for  a  pure  and  moral  life.  It 
is,  of  course,  natural  and  only  to  be  wel- 
comed from  a  higher  viewpoint  that  he  was 
at  the  same  time  endeavoring  to  eliminate 
those  aberrations  of  our  industry  which 
give  the  simple-minded  and  easily  influ- 
enced people  an  incorrect  idea  of  the  life  of 
the  wealthy  classes  and  which  are  likely  to 
encourage  the  desires  for  merely  earthly 
things  and  a  superficial  view  of  life. 

Socialist  Influence  in  Soviet  Films 

The  influence  of  the  Socialist  Left  parties 
in  the  German  film  industry  is  in  the  first 
line  represented  in  those  pictures  which  are 
imported  into  Germany  from  Soviet  Russia. 
In  these  films  the  workman  is  always  pic- 
tured in  an  extremely  onesided  manner  as 
the  hero,  and  the  employer  as  the  villain. 
The  conditions  in  the  Soviet  State  as  de- 


Ufa  Represents  Nationals; 
French  Thwart  Hitler's  Efforts 
To  Control  Emelka;  Socialist 
Influence  in  Soviet  Films 

scribed  in  these  films  are  seen  couleur  de 
rose,  if  compared  with  the  authentic  reports 
from  other  travelers,  and  the  Russian  pic- 
tures which  are  contemplated  and  produced 
as  vehicles  for  political  propaganda  within 
the  Soviet  State  prove  incomparably  dema- 
gogical outside  their  domestic  boundaries. 

The  severe  economic  depression  under 
which  the  broad  masses  of  the  German  peo- 
ple are  suffering  at  present  accounts  for 
the  fact  that  these  pictures  find  a  large  and 
enthusiastic  public  also  in  Germany.  On  the 
other  hand,  there  is  also  a  decided  rejection 
of  the  Soviet  tendencies  in  Germany,  so 
that  the  exhibition  of  these  Russian  pictures 
is  frequently  causing  a  turbulent  clashing. 

The  masses  visiting  the  motion  picture 
houses  to  amuse  themselves  do  not  gener- 
ally realize  how  many  of  the  films  which 
seem  to  be  merely  entertaining  pictures  have 
been  produced  under  political  influence. 

The  German  authorities,  however,  who 
are  to  protect  free  opinion  as  one  of  the 
highest  republican  privileges  but  at  the 
same  time  must  watch  over  the  public 
order  and  the  peace  of  a  people  disunited 
by  political  extremes,  consider  the  German 
films  with  political  tendencies  as  a  source 
of  great  trouble. 

Nazis'  Influence  Grows 

Recent  political  events  have  enormously 
increased  the  influence  of  the  Nazis,  Bruen- 
ing's  resignation  and  the  formation  of 
a  new  cabinet  of  "national  concentration," 
which  is  taking  place  now  by  order  of 
President  von  Hindenburg,  are  the  out- 
ward consequences  of  this  change  in  power 
of  the  political  parties.  In  the  film  industry, 
the  increase  in  strength  for  the  Nazis  re- 
sulted in  the  appearance  of  a  new  national- 
socialistic  trade  paper  called  "Der  Deutsche 
Film"  (The  German  Film),  the  first  copy 
of  which  appeared  after  the  last  German 
elections  and  on  account  of  the  result  of 
these  elections.  This  paper  promises  the 
German  exhibitor  energetic  assistance 
against  the  amusement  tax,  against  the  so- 
called  monopoly  held  by  the  electrical  con- 
cerns, and  against  the  allegedly  grinding 
system  of  the  distributors.  It  suggests  the 
organization  of  national-socialistic  units 
among  the  exhibitors,  the  following  having 
appeared  on  the  first  page  of  the  first  issue : 

"The  national-socialistic  groups  within 
the  Association  of  German  Exhibitors  are 
showing  you  the  way  how  to  fight  against 
the  concerns  taking  advantage  of  you,  in 
order  that  you  may  not  be  left  to  the  mer- 
cies of  the  dictatorship  of  the  Jewish  capital." 

The  Nazis  demand  also  that  the  govern- 
ment shall  cancel  all  contracts  with  stage 
players  who  are  not  German  citizens,  that 
in  the  future  no  contracts  shall  be  made 
with  foreigners,  and  furthermore,  that  the 
performance  and  exhibition  of  pacific  stage 
plays  and  films  shall  be  prohibited. 


\ 


June    18,  1932 


MOTION    PICTURE  HERALD 


LESS  THAN  250  HOUSES  IN  34  KEYS 
ARE  AFFECTED  BY  ADMISSION  TAX 


Assessment  Will  Be  Passed  On 
To  Public,  Representatives  of 
Five  Leading  Circuits  Decide 
at  Meeting  in  New  York 

Less  than  250  theatres  in  34  key  cities  are 
affected  by  the  admission  tax  of  10  per  cent 
on  charges  of  more  than  40  cents,  which  be- 
came a  law  last  week,  special  reports  from 
all  parts  of  the  country  show.  In  several 
cases  the  territorial  surveys  covered  the 
entire  state.  Furthermore,  in  an  appreciable 
number  of  instances  it  was  indicated  that 
prices  would  be  reduced  to  the  40  cent 
maximum  before  June  21,  the  day  on  which 
the  admission  tax  becomes  effective. 

That  the  tax  will  be  passed  on  to  the 
public  was  the  decision  of  executives  and 
representatives  of  the  five  leading  circuits 
at  a  meeting  at  the  Hotel  Astor  in  New 
York  this  week.  It  was  pointed  out  that  in 
a  few  cases  prices  will  be  reduced,  but  these 
are  situations  in  which  the  circuits  previous- 
ly had  determined  to  place  a  lower  charge 
in  effect. 

As  to  Broadway,  where  12  theatres  at 
present  fall  in  the  tax-paying  classification, 
decision  is  still  to  be  made  as  to  the  final 
charge  for  admissions.  Publix  took  its 
stand  for  $1  on  admissions  in  that  bracket, 
which  may  be  interpreted  as  a  reduction  to 
90  cents  exclusive  of  tax,  or  an  absorption 
of  the  tax  on  the  present  $1  charge.  E.  A. 
Schiller  of  Loew's  declared  for  a  $1.10  ad- 
mission, thus  passing  the  assessment  to  the 
patrons. 

Attending  the  meeting  were  Spyros  and 
George  Skouras,  operators  of  Fox  theatres, 
Moe  Silver  and  I.  J.  Hoffman  of  the  Warner 
circuit,  John  Balaban  and  David  J.  Chatkin 
of  Publix,  Harry  Charnas,  operating  Warn- 
ers' Broadwav  theatres,  Leslie  Thompson  of 
RKO  and  Mr.  Schiller. 

From  Washington  came  word  of  a  ruling 
to  come  from  the  Internal  Revenue  Bureau 
that  the  tax  would  not  be  applicable  upon 
tickets  purchased  prior  to  'June  21  for  per- 
formances following  that  date. 

Following  is  a  digest  of  the  reports  from 
the  field  on  theatres  subject  to  the  tax : 

Albany,  N.  Y. 

Not  one  motion  picture  theatre  is  affected. 
Several  houses  have  reduced  prices  to  40  cents 
or  less  within  the  last  four  or  five  weeks. 

V 

Atlanta,  Ga. 

The  Paramount  and  Loew's  Fox  are  the  only 
two  of  the  25  houses  in  Atlanta  and  suburbs 
which  come  within  the  taxation  range.  Whether 
these  two  will  reduce  prices  is  still  unde- 
termined. 

V 

Baltimore,  Md. 

Five  houses  within  the  taxable  group  are 
Loew's  Century,  Europa,  Hippodrome,  New 
and  Loew's  Stanley.  Loew  theatres  will  not  re- 
duce prices  but  if  the  Century  and  HipDodrome 
drop  stage  shows  price  changes  may  follow. 

V 

Birmingham,  Ala. 

Two  subject  to  the  tax  are  the  Empire  and 
Alabama.    Any  changes  of  price  have  not  been 


determined,  but  they  are  expected  to  reduce  to 
40  cents. 

V 

Boston  and  New  England 

The  10  per  cent  will  be  added  at  the  eight 
downtown  houses  and  in  a  number  more 
affected  in  the  Greater  Boston  area.  In  New 
England  as  a  whole,  approximately  75  houses 
charge  more  than  40  cents  at  night.  Two- 
thirds  of  them  charge  40  cents  or  less  in  the 
afternoons. 

V 

Buffalo,  N.  Y. 

Two  theatres  charging  more  than  40  cents 
are  Shea's  Buffalo  and  Shea's  Centurv. 
V 

Charlotte  and  North  Carolina 

Not  more  than  15  theatres  in  North  Carolina 
are  affected.  Two  in  Charlotte  are  the  Caro- 
lina (Publix-Kincey )  and  the  Broadway 
(Warner).  When  prices  are  raised  for  special 
attractions,  the  tax  will  be  effective. 

V 

Chicago,  III. 

Only  24  of  the  290  theatres  are  concerned,  as 
a  result  of  wholesale  price  reductions  within 
the  year.  Publix  Balaban  &  Katz  houses  are 
in  the  majority,  with  Warners  and  RKO  next. 
It  is  indicated  that  B  &  K  may  reduce  prices 
in  the  neighborhoods.  Theatres  are :  Chicago, 
Oriental,  United  Artists,  Warner's  Orpheum, 
RKO  Palace,  State-Lake,  Uptown,  Tivoli, 
Paradise,  Norshore,  Tower,  Varsity,  Granada, 
Marbro,  Century,  LaGrange,  Congress,  Berwyn, 
Harding,  Capitol,  Avalon,  Stratford,  Piccadilly. 
V 

Cincinnati,  Ohio 

Four  theatres  affected  are  the  RKO  Albee, 
RKO  Palace,  Lyric,  Capitol.  Decision  on  price 
changes  has  not  been  made. 

V 

Cleveland,  Ohio 

Five  are  subject  to  the  tax :  RKO  Palace, 
RKO  Keith,  Loew's  Allen  and  State,  and 
Warners'  Lake. 

V 

Columbus,  Ohio 

Loew's  Ohio  is  the  only  theatre  in  the  tax 
range. 

V 

Dayton,  Ohio 

None  of  the  Dayton  theatres  falls  in  the 
taxation  classification. 

V 

Denver,  Col. 

Five  first-runs  are  affected :  the  Denver  and 
Paramount,  Publix ;  RKO  Orpheum ;  Rialto, 
and  Aladdin,  owned  by  Harrv  Huffman.  In 
the  territory,  Publix  and  Fox  West  Coast  have 
three  each. 

V 

Des  Moines,  Iowa 

One  theatre,  the  Paramount,  is  in  the  tax 
group,  and  its  policy  is  now  under  discussion. 
As  for  the  state,  between  50  and  50  are  affected. 
V 

Detroit,  Mich. 

The  Publix  houses  may  absorb  the  tax.  The 
Fox  will  add  the  tax.  The  RKO  Downtown 
may  reduce  from  50  cents  to  45  cents.  An- 
proximately  14  Butterfield  houses  charge  50 
cents  top. 

V 

Dover,  Del. 

Dover's  one  theatre  charging  over  40  cents 
reduced  prices  Monday. 

"V 

Harrisburg,  Pa. 

Four  first-runs  subject  to  the  assessment  are 
the  State,  Colonial  and  Victoria,  all  Wilmer- 
Vincent,    and    Loew's    Regent.     There  are 


Plans  to  Reduce  Prices  Within 
Exemption  Maximum  of  40 
Cents  Are  Reported  in  Ap- 
preciable Number  of  Cases 

W.-V.  houses  in  Reading,  Allentown  and  Al- 
toona,  and  Loew's  has  the  Penn  and  Aldine, 
Pittsburgh,  and  the  Colonial,  Reading. 
V 

Houston,  Texas 

Three  houses  affected  are  the  Metropolitan 
(Publix),  Loew's  State  and  the  RKO  Ma- 
jestic. Outside  of  Houston,  Publix  first-runs 
at  Beaumont,  Orange,  Huntsville,  Nacogdoches 
and  Galveston  are  reported  to  have  reduced 
prices. 

V 

Indianapolis,  Ind. 

Five  theatres  subject  are  Loew's  Palace,  the 
Publix  Circle  and  Indiana,  Fourth  Avenue 
Amusement  Company's  Apollo  and  Lyric.  No 
changes  have  been  made  in  prices. 

V 

Kansas  City,  Mo. 

Three  theatres,  RKO's  Mainstreet,  Loew's 
Midland  and  Publix-Dubinsky's  Newman  are 
in  the  tax  bracket,  as  is  the  Fox  Miller  in 
Wichita,  Kan.  The  Kansas  City  Pantages  is  to 
raise  prices  for  special  shows  July  1. 

V 

Los  Angeles,  Cal. 

Exhibitors  are  still  undetermined  as  to  their 
procedure  on  the  tax. 

V 

Louisville,  Ky. 

Three  houses  affected  are  the  Loew  and 
Fourth  Avenue  Amusement  Company's  Rialto 
and  Strand. 

V 

Memphis,  Tenn. 

The  only  houses  in  the  Tri-State  territory  are 
Loew's  State  and  Warner  Brothers,  and  two 
Loew  houses  and  Pulaski  in  Little  Rock,  Ark. 
V 

Milwaukee  and  Wisconsin 

Approximately  20  theatres  in  Wisconsin  are 
affected  and  six  in  Milwaukee.  The  six  are 
the  Wisconsin,  Palace  and  Strand,  of  Fox 
Midwesco,  RKO's  Riverside,  the  Warner  and 
L.  K.  Brin's  Garden. 

V 

Minneapolis,  Minn. 

The  RKO  Orpheum  and  Publix  State  alone 
are  in  the  tax  limit. 

V 

New  Orleans,  La. 

Three  houses  in  the  taxation  category  are 
Loew's  State,  Publix  Saenger  and  RKO  Or- 
pheum.    Downward  revisions  are  expected. 
V 

New  York  City 

The  two  newsreel  theatres  alone  are  not 
affected  on  Broadway.  Loew's  New  York 
falls  within  the  bracket  on  Saturdays,  Sundays 
and  holidays.  (Estimate  for  entire  city  as  yet 
incomplete. ) 

V 

Oklahoma  City,  Okla. 

Three  theatres  hit  are  the  Criterion  and 
Caoitol  ( Regal-Cooper-Publix)  and  Warners' 
Mid- West. 

V 

Philadelphia,  Pa. 

Fourteen  in  the  taxation  class  are  the  Mast- 
baum,  Stanley,  Karl  ton.  Earle.  Stanton,  State, 

{Continued  on  following  pape) 


12 


MOTION    PICTURE  HERALD 


June     18,  1932 


Houses  That  Will 
Pay  Admission  Tax 


UNSIGNED  PLEA  FOR 
DUAL  BILL  PROTESTED 


Michigan  Allied  Finds  80  Per 
Cent  Favor  Return  to  Single 
Showings;  5  RKO  Houses  in 
Brooklyn  Drop  Triple  Features 

Allied  Theatre  Owners  of  Michigan, 
which  has  been  campaigning  vigorously  for 
the  elimination  of  double  feature  programs 
in  the  theatres  of  the  state  after  July  1,  was 
incensed  at  the  discovery  this  week  of  an 
anonymously  conducted  counter-campaign  to 
induce  Michigan  theatre  owners  to  continue 
the  dual  bills. 

Unsigned  bulletins  were  circulated  among 
state  exhibitors  which  featured  propaganda 
in  favor  of  double  feature  programs  and 
pointed  out,  as  an  argument  in  their  favor, 
that  double  headers  in  baseball  always  at- 
tract the  largest  crowds. 

Say  80  Per  Cent  Favor  Change 

The  counter  program  meets  the  Allied 
unit's  campaign  against  double  features  at  a 
time  when  an  estimated  80  per  cent  of  the 
exhibitors  in  Detroit  had  signified  their 
willingness  to  return  to  single  feature  pro- 
grams after  July  1.  The  Publix  theatres 
are  the  only  important  houses  in  the  city 
whose  attitude  toward  double  features  re- 
mains undetermined,  although  local  Allied 
leaders  are  of  the  opinion  that  the  circuit's 
houses  will  eventually  agree  to  the  elimina- 
tion of  the  dual  bill  policy. 

A  spirited  letter  attacking  the  writer  of 
the  anonymous  circulars,  and  questioning 
the  motives  for  his  championing  of  double 
features,  was  issued  by  the  Michigan  Allied 
unit.  It  says,  in  part : 

"Just  about  the  lowest  form  of  human  reptile 
is  the  sender  of  anonymous  letters.  Lacking  the 
courage  to  say  what  he  thinks,  he  sends  out  a 
barbed  statement  or  letter  but  does  not  sign 
his  name.  One  or  two  reasons  can  be  assigned. 
Either  he  lacks  the  courage  of  his  convictions 
or  he  has  some  ulterior  motive  for  sending  out 
the  letters,  but  can't  stand  the  spotlight  of  con- 
structive debate. 

"Get  Back  to  Show  Business" 

"In  such  a  category  comes  the  latest  form 
of  anonymous  publicity  from  the  pen  of  a  cer- 
tain fellow  in  Detroit,  who,  it  has  been  said, 
has  indulged  in  this  sort  of  thing  before.  In 
fact,  his  activities  along  this  line  are  pretty 
well  known  to  every  one  and  only  lack  of  ab- 
solute proof  at  this  writing  makes  it  impossible 
to  name  him. 

"Certainly  his  purpose  is  obvious.  Apparent- 
ly he  has  some  pictures  to  sell  and  fears  that 
the  elimination  of  double  billing  will  make  it 
harder  to  sell  pictures. 

"The  association  had  no  ulterior  motive  when 
it  started  the  campaign  against  double  billing. 
The  sooner  we  can  get  away  from  double  bill- 
ing, give-aways,  added  attractions,  etc.,  and  get 
back  to  the  show  business,  the  better  for  all. 
Elimination  of  double  bills  in  Detroit  is  the 
starting  point." 

Triple  Bills  Ended 
In  Five  RKO  Houses 

A  policy  of  triple  features  in  five  RKO 
houses  in  Brooklyn  on  Friday  nights  has 
been  terminated,  through  the  efforts  of  Rudy 
Sanders  and  Leon  Rosenblatt,  independent 
exhibitors,  who  met  last  week  with  Nate 


Blumberg  of  RKO.  Theatres  involved  are 
the  Greenpoint,  Orpheum,  Prospect,  Bush- 
wick,  Dyker.  It  had  been  the  practice  to  pre- 
view the  new  week's  feature  following  the 
final  double  bill  program  each  Friday  night. 
The  practice  was  recently  termed  by  Harold 
B.  Franklin,  head  of  RKO  theatres,  as  "an 
evil." 

Sees  Double  Feature 
Harmful  to  Children 

"Too  much  rich  entertainment  diet  for 
children,"  is  the  way  Mrs.  Richard  M.  Mc- 
Clure,  chairman  of  the  film  department  of 
the  Illkiois  Federation  of  Women's  Clubs 
at  Chicago,  last  week  described  the  double 
bill.  "Children  come  out  of  the  theatre  after 
sitting  sometimes  four  hours.  They  are 
over-excited,  confused,  weary  and  benumbed, 
for  the  double  feature  policy  has  been  too 
much  for  mind  and  body.  Double  features 
must  be  discontinued  if  we  are  to  develop 
better  films,"  Mrs.  McClure  said. 

Ina  Claire  Quits 
Films  for  Stage 

Ina  Claire,  stage  and  screen  actress,  has 
announced  on  the  Coast  that  she  has  termi- 
nated her  film  contract  with  Samuel  Goldwyn 
by  mutual  consent.  Explaining  that  she  has 
taken  the  motion  picture  "too  seriously," 
Miss  Claire  said  she  will  make  no  more  mo- 
tion pictures.  Her  vehicles  had  been  dis- 
tributed by  United  Artists. 

Commenting  on  her  decision,  Miss  Claire 
said :  "It  didn't  work.  I'm  a  stage  actress. 
I  need  time  to  find  the  right  play,  the  right 
part,  the  right  director,  to  devote  meticulous 
attention  to  makeup,  lines,  my  part.  Movies 
were  all  wrong  for  me.  I  made  mistakes. 
I  didn't  have  my  say.  I  took  the  movies  too 
seriously." 

The  actress  is  at  present  appearing  on  the 
stage  in  Hollywood  in  "Reunion  in  Vi- 
enna." After  two  months  on  the  Coast  she 
will  go  to  London  to  play  the  same  part 
there  for  Gilbert  Miller,  she  said. 


Lightman  Raps  Double  Bills 
At  Wisconsin  MPTO  Session 

M.  A.  Lightman,  president  of  the 
MPTOA,  national  exhibitor  organization, 
and  Fred  S.  Meyer,  president  of  the  Mo- 
tion Picture  Theatre  Owners  of  Wisconsin, 
joined  in  severely  criticising  the  double  fea- 
ture policy,  at  the  opening  session  of  the 
two-day  annual  convention  of  the  Wiscon- 
sin unit,  at  the  Hotel  Pfister  in  Milwaukee. 

Mr.  Meyer  also  recommended  condemna- 
tion of  the  Brookhart  bill  to  ban  block  book- 
ing,  and  declared  for  reasonable  zoning. 

World  Wide  Buys  O'Neill  Play 

World  Wide  Pictures  has  purchased  the 
screen  rights  to  the  Eugene  O'Neill  play, 
"Recklessness,"  which  will  be  produced  as 
"Gambling  in  Souls." 


(Continued  from  preceding  page) 

Circle  and  Uptown  (Stanley- Warner),  Fox, 
Arcadia  (Principal  Theatres),  Tower,  Carmen 
(both  independent). 

V 

Portland,  Ore. 

Two  theatres  affected  are  RKO's  Orpheum 
and  the  Paramount. 

V 

Providence,  R.  I. 

Five  houses  are  in  the  range :  Fay's,  Ma- 
jestic, RKO  Albee,  Paramount,  Loew's.  None 
is  reducing  prices. 

V 

Richmond,  Va. 

Four  theatres  subject  to  the  tax  are  Loew's, 
the  Capitol  (Bendheim-Rosenbaum) ,  and  Wil- 
mer-Vincent's  National  and  Colonial. 

V 

Salt  Lake  City,  Utah 

The  Capitol  is  the  one  downtown  theatre 
affected.  The  Paramount  and  RKO  Orpheum 
recently  reduced  prices. 

V 

San  Antonio,  Texas 

The  one  theatre  in  San  Antonio  in  the  tax 
range  is  the  Texas. 

V 

San  Francisco,  Cal. 

Eight  first-runs  affected  are  the  El  Capitan, 
Warfield  and  Paramount,  of  Fox ;  Golden  Gate 
and  Orpheum,  RKO ;  the  United  Artists,  War- 
ners, and  Film  Arte  (independent).  Others 
are  four  of  the  United  California  Theatres — 
the  Coliseum,  Alexandria,  Rialto  and  Uptown. 
In  the  Oakland  territory,  six  charging  above 
40  cents  include  two  independent,  one  RKO 
and  six  Fox. 

V 

St.  Louis,  Mo. 

Four  taxable  houses  are  the  Missouri  (Pub- 
lix-Skouras),  the  Ambassador,  Fox  Grand,  and 
Loew's  State.  Only  rarely  is  the  charge  above 
40  cents  elsewhere  in  Eastern  Missouri  and 
Southern  Illinois. 

V 

St.  Paul,  Minn. 

Three  houses  come  within  the  tax  grouping: 
the  Paramount  and  Riviera  and  the  RKO  Or- 
pheum. 

V 

Tampa,  Fla. 

None  of  the  Tampa  houses  charges  more 
than  40  cents. 

V 

Wilmington  and  Delaware 

Only  three  theatres  in  Delaware  are  tax- 
able, and  these  are  the  Aldine  and  Arcadia  of 
Stanley- Warner  and  the  Loew's  Parkway. 
Three  downstate  houses,  the  Capital  of  Dover, 
the  Reese  of  Harrington  and  the  New  Plaza 
of  Milford  reduced  prices  this  week. 


Italian  Society  Asks  State 
Ban  on  Showing  of  "Scarface" 

The  Massachusetts  branch  of  the  Order 
of  Sons  of  Italy  in  America  has  requested 
a  state  ban  on  exhibition  of  "Scarface"  be- 
cause of  alleged  reflections  on  the  Italian 
race  said  to  be  imparted  by  the  Howard 
Hughes  picture.  Governor  Ely,  it  was  said, 
will  be  asked  to  use  his  influence  to  prohibit 
the  showing  of  the  picture  in  Massachusetts. 

A  spokesman  for  United  Artists,  dis- 
tributor of  "Scarface,"  said  that  it  con- 
templated making  no  change  in  the  picture 
as  a  result  of  the  Italian  society's  protest 
unless  forced  to  do  so. 


June    18,  1932 


MOTION    PICTURE  HERALD 


13 


'TOO  MANY  SUGGESTIVE  TITLES' 

EXHIBITOR  SAYS  OF  "INDECENT 


Several  viewpoints  regarding  motion  picture  titles  in  general, 
and  "Indecent"  in  particular,  are  presented  in  the  following  dis- 
cussions by  exhibitors,  prompted  by  a  letter  from  Mr.  M.  H.  Hoff- 
man, Allied  Pictures  Corporation,  5  360  Melrose  Avenue,  Holly- 
wood. Mr.  Hoffman  in  his  communication,  printed  in  the  June 
4  issue  of  Motion  Picture  Herald,  invited  expressions  of  opin- 
ion from  theatremen  regarding  the  title  "Indecent"  for  his  pro- 
jected production  of  "Madame  Bovary."  Mr.  Harry  G.  Waldron 
of  the  Blue  Moon  Theatre,  Oklahoma  City,  writes  as  follows: 

TO  THE  EDITOR  OF  THE  HERALD: 

Let  me  register  one  more  objection  to  the  sensational  title — 
"Indecent,"  in  this  case.  We  have  had  a  flood  of  "type"  films 
every  time  a  certain  type  film  made  a  hit,  starting  with  the 
mystery  pictures  introduced  with  the  talkies,  going  through  the 
musical  "back-stage"  type,  and  on  into  the  gangster,  news- 
paper, wild  animal  and  sensational  varieties. 

The  titles  have  the  same  cycles.  And  there  are  too  many  of 
the  suggestive  kind.  If  certain  exhibitors  defend  them  on  the 
ground  that  they  draw  better,  I  want  to  point  out  the  success  of 
films  like  "The  Birth  of  a  Nation,"  "The  Miracle  Man,"  "Trader 
Horn,"  etc.,  to  refute  that  argument. 

Clean,  wholesome  films  like  "Daddy  Long  Legs,"  "Riders  of 
the  Purple  Sage,"  "Politics,"  and  "Cimarron"  can  show  a  better 
B.O.  report  than  the  smutty  ones.  Tastes  vary,  but  the  success- 
£  ,\  -film  is  the  one  the  entire  family  can  enjoy,  and  what  is  just 
as  important,  families  in  the  small  towns  as  well  as  those  in  the 
large  cities. 

I  have  been  an  exhibitor  since  1909,  and  am  proud  of  my 
profession,  and  it  is  my  conviction  the  brutally  sensational  titles 
hurt  the  industry,  instead  of  helping.  Out  of  100  films  with 
sensational  titles,  99  have  acceptably  clean  stories,  the  sug- 
gested thrill  not  being  delivered.  But  the  title  is  there,  to  turn 
away  clean-minded  people. 

There  have  been  1 5  or  20  "Hell"  titles  released  in  the  last 
season,  including  such  masterpieces  as  "Merrily  We  Go  to 
Hell,"  "The  Lady  from  Hell,"  "The  Doorway  to  Hell,"  etc.  Just 
imagine  the  reaction  when  a  reformer  sees  a  title  like  "The 
Doorway  to  Hell"  over  a  theatre  entrance.  It  would  agree  with 
his  opinion  exactly. 

The  motion  picture  background  on  which  I  base  my  con- 
clusions has  been  quite  varied,  including  theatres  in  towns  from 
1,250  people  to  400,000,  and  state-righting  and  free-lancing  for 
I  7  years  in  22  states,  mostly  in  the  small  towns.  The  rest  of  my 
experience  includes  7  years  singing  and  organ  playing  in 
churches  of  different  denominations,  with  a  lot  of  plain,  hard 
jobs  mixed  in  between. 

In  all  my  experience  I  have  plainly  felt  the  antagonism,  not 
always  well  concealed,  of  church  workers  and  members  every- 
where. Very,  very  few  church  people  take  their  religion  mixed 
with  motion  pictures,  in  my  opinion,  especially  the  more  straight- 
laced  sects. 

I  have  talked  to  men  who  emphatically  condemned  all  thea- 
tres, and  then  admitted  they  had  never  viewed  a  motion  picture 
in  their  entire  lives. 

The  ideal  sales  item,  as  I  understand  it,  is  one  that  will  appeal 
to  the  largest  possible  group  of  prospects.  A  clean  picture 
does  this,  as  it  can  be  enjoyed  by  those  who  relish  smut,  murders 
and  horrors,  while  the  dirty  and  sensational  film  automatically 
cuts  off  a  large  proportion  of  people  as  prospects. 

The  managers  of  downtown  theatres  in  large  cities  have  a 
rather  sophisticated  and  cynical  patronage,  not  at  all  reflecting 
the  real,  typical  American  family  trade,  the  backbone  of  this 
or  any  other  industry.  Their  viewpoint  may  be  OK  as  regards 
poolrooms  and  speakeasies,  but  if  they  want  the  honest  opinion 
of  the  great  mass  of  clean-thinking  families  they  had  better  go 
to  the  small  towns  and  the  suburban  theatres  to  get  it. 

In  times  like  these  we  need  the  support  of  the  most  critical, 
and  pictures  like  "The  Great  Meadow,"  "East  Lynne,"  "Politics," 


"The  Big  Shot,"  and  "Emma"  will  get  it.  We  must  make  money 
on  the  patronage  of  friends,  because  our  enemies  won't  trade 
with  us.  The  way  to  get  their  trade  is  to  make  friends  of  them. 
And  we  certainly  can't  expect  to  gain  their  friendship  by  asking 
them  to  walk  through  "The  Doorway  to  Hell,"  and  be  "In- 
decent." 

HARRY  G.  WALDRON, 
The  Blue  Moon  Theatre, 
Oklahoma  City,  Okla. 

AAA 

Mr.  Will  Burns,  manager  of  the  Princess  Theatre  at  Joliet,  III., 
has  this  to  say  of  the  title  "Indecent"  and  of  the  elements  of 
showmanship: 

TO  THE  EDITOR  OF  THE  HERAlD: 

The  title  "Indecent,"  from  many  past  experiences  of  this  kind, 
will  no  doubt  disappoint  the  moronic  types  usually  attracted  by 
this  type  label  .  .  .  breed  still  more  unbelief  in  our  advertising 
and  end  up  by  adding  insult  to  injury  to  our  regular  dependable 
patrons  by  forcing  upon  them  another  of  the  already  tiresome 
"sex-plot"  stories. 

Would  that  we  had  the  opportunity  to  invite  the  many  mem- 
bers of  a  production  staff  to  our  theatres  to  stand  in  the  foyers 
as  the  patrons  filed  out  after  seeing  one  of  their  masterpieces — 
to  view  the  dissatisfied  expressions  on  their  faces,  or  to  hear  the 
adverse  comments,  pleas  for  "the  good  old  time"  relaxing,  en- 
tertaining comedy-farces  and  clean  dramas,  or  the  inquiries  as 
to  where  we  get  the  idea  they  go  hook-line-and-sinker  for  "sex" 
on  the  screen  played  to  mixed  audiences.  Many  times  they 
ask  what  we  must  think  of  them  to  be  certain  this  type  enter- 
tainment meets  their  height  of  intelligence.  Many  times  they 
wonder  what  kind  of  minds  direct  the  production  of  this  steady 
diet  of  screen  play.  And,  (sad  but  true)  many  times  they 
wonder  if  Hollywood  doesn't  really  live  up  to  the  name  given 
it  by  the  Reformers. 

The  title  "Indecent"  doesn't  necessarily  reflect  box-office 
value.  More  likely  it  deflects  appeal  in  the  majority  of  cases. 
Showmanship  doesn't  mean  fooling  the  public  with  titles  not  re- 
lated to  the  true  plot,  but  showmanship  does  mean  selling  the 
public  on  the  point  of  entertainment  they  will  like  about  the 
picture  you  have.  A  showman  is  one  who  can  find  something 
about  every  picture  to  sell  his  prospective  patrons. 

WILL  BURNS, 
Manager,  Princess  Theatre, 

Joliet,  III. 

AAA 

Mr.  A.  J.  Gibbons  of  Metropolis,  III.,  raises  a  distinction  between 
the  "aesthetic  viewpoint"  and  the  "box  office"  in  a  letter  to  Mr. 
Hoffman,  as  follows: 

TO  MR.  M.  H.  HOFFMAN: 

I  have  just  read  your  letter  in  the  MOTION  PICTURE 
HERALD  and  because  I  am  familiar  with  the  story  "Madame 
Bovary"  I  avail  myself  of  the  invitation  to  express  an  opinion. 

From  an  aesthetic  standpoint  and  because  of  the  vogue  of 
this  novel  I  regret  you  did  not  retain  the  original  title.  From 
the  standpoint  of  an  exhibitor  and  the  box  office  I  am  not  so 
sure. 

It  is  my  opinion  and  belief  that  "Indecent"  will  get  more 
dimes  than  "Madame  Bovary." 

There  is  this  merit  about  your  choice:  Those  who  don't  like 
"Indecent"  need  not  go  in  the  theatre,  while  "Madame  Bovary" 
is  more  or  less  of  a  deception.  It  explains  nothing  while  "In- 
decent" covers  the  whole  work.  If  the  audience  doesn't  like  it 
they  have  little  ground  for  complaint:  They  were  under  no  il- 
lusion before  they  put  up  their  money. 

A.  J.  GIBBONS, 
Metropolis,  III. 


14 


MOTION    PICTURE  HERALD 


June    18,  1932 


Consolidated  Film 
Cutting  Pay  July  1 


THE  NEWEST  PICTURES 

Two  of  the  Promised  Cycle  of 
Films  With  Hollywood  Back- 
ground Appear  and  Set  a  Pace 

by  LEO  MEEHAN,  Hollywood 


Two  of  the  promised  cycle  of  pictures 
with  Hollywood  and  its  studio  life  for  back- 
grounds popped  out  this  week.  And  if  the 
others  are  as  good  as  these  samples,  hurrah 
for  Hollywood ! 

"What  Price  Hollywood,"  starring  Con- 
stance Bennett,  is  a  knockout,  according  to 
everyone  who  has  seen  it.  including  the 
opinion  of  this  reporter.  It  is  exactly  the 
Hollywood  that  the  fan  magazine  reader  has 
long  visualized :  all  the  glamour,  he  little 
waitress  becoming  a  great  star,  the  high 
pressure  of  production  activities,  grand 
premieres,  the  works,  in  short.  And  it  is 
capitally  done  from  script  to  finish. 

Supporting  Miss  Bennett  in  one  of  the 
best  performances  of  her  career  are  Lowell 
Sherman,  Neil  Hamilton,  Gregory  Ratoff  in 
a  trio  of  swell  characterizations.  Sherman, 
in  the  role  of  a  famous  director  who  dis- 
covers that  film  fame  is  soluble  in  alcohol, 
comes  near  stealing  the  show.  Neil  Hamil- 
ton never  was  better  than  he  is  as  the  nine- 
goal  polo  king  who  falls  for  a  picture  star. 
It  all  started  with  a  film  story  by  Adela 
Rogers  St.  John,  who  knows  Hollywood 
from  seams  to  stern.  Scripting  was  done 
by  Rowland  Brown,  Gene  Fowler  (who  quit 
us  in  a  huff  last  week),  Jane  Murfin  and 
Ben  Markson.  George  Cukor's  direction  is 
splendid.  Here's  Hollywood,  without  try- 
ing to  be  satirical,  or  weepy ;  just  pointing 
up  dramatically  the  romance,  the  tragedy, 
the  comedy,  the  reality,  the  absurdities. 

"Merton"  Remade  as  Talker 

The  other  one,  from  Paramount,  is  called 
"Make  Me  a  Star,"  and  is  a  new  talking 
version  of  the  old  favorite,  "Merton  of  the 
Movies."  It  is  a  distinct  personal  triumph 
for  Stuart  Erwin,  long  a  favorite  in  less  im- 
portant roles.  He  does  a  whale  of  a  job  in 
the  role  of  the  Simsbury  boy  who  tried  to 
crash  Hollywood  as  a  dramatic  actor,  and 
turned  out  to  be  a  riotous  comedian.  Sound 
has  done  a  lot  for  this  picture  over  the  old 
silent  version,  and  with  a  group  of  comic 
experts  supporting  Erwin,  like  Zasu  Pitts, 
Ben  Turpin,  Helen  Jerome  Eddy,  Sam 
Hardy,  Arthur  Hoyt  and  others,  you  can 
imagine  it  is  a  continuous  cure  for  the 
blues. 

Tallulah  Bankhead's  latest,  "Thunder  Be- 
low," with  a  Central  America  locale,  is  one 
of  those  neurotic  mixtures  of  gin,  tropical 
fever,  sex  and  bad  temper.  Why  will  Ameri- 
cans |jp  to  the  tropics,  anyhow?  If  alcohol 
doesn't  get  them,  some  siren  will,  and  they 
ought  f.o  know  it  by  now.  Goodness  knows 
the  pictures  have  warned  'em  often  enough. 
The  exotic  Tallulah  has  a  terrific  struggle 
trying  to  decide  between  her  husband,  her 
husband's  best  friend,  and  a  "visiting  fire- 
man" (oilman,  really,  in  this  case)  for  her 
bedside  companion.  She  winds  up  by  dash- 
ing her  fevered  brain  out  upon  a  cliff  there- 
tofore inhabited  by  a  flock  of  fairly  peace- 
able sea  gulls,  who  get  very  angry  when  she 
splashes  down  among  them.  The  title, 
"Thunder  Below,"  is  ascribed  to  some  al- 
legorical connection  with  earthquakes :  and 
the  picture  is  very  jarring  at  times.  Tallu- 


lah is  pretty  listless  most  of  the  time.  Good 
support  is  given  by  Charles  Bickford,  Paul 
Lukas,  Ralph  Forbes,  Eugene  Pallette  and 
James  Finlayson,  actors  worthy  of  better 
opportunities. 

Small  Town  and  Chorus  Girl 

"Big  City  Blues,"  which  comes  from  the 
busy  plant' of  the  Brothers  Warner,  is  a 
story  of  the  small  town  boy  who  doesn't 
make  good  in  the  big  city,  and  of  the  New 
York  chorus  lady  who  likes  him,  but  doesn't 
prefer  life  in  the  country  to  life  in  the 
Mazda  belt.  So  the  boy  (Eric  Linden)  goes 
home — sadder  but  wiser  and  minus  his  roll 
— and  the  girl  (Joan  Blondell)  stays  in  New 
York  and  under  her  blonde  wig.  Walter 
Catlett  does  some  very  funny  wise-cracking 
early  in  the  piece.  Police,  night  clubs,  heavy 
drinking,  fair-weather  friends,  all  enter  into 
the  plot. 

My  secret  service  agents  make  some  glow- 
ing reports  about  Doug  Fairbanks'  new  pic- 
ture, laid  among  the  atolls  of  the  South  Seas 
and  now  in  the  process  of  cutting.  They  say 
Doug  more  nearly  approaches  the  romantic 
style  of  his  unforgettable  "Robin  Hood" 
than  anything  he  has  done  since.  It's  due 
for  a  title  of  "Robinson  Crusoe  of  the  South 
Seas."  What  ho — maybe  they'll  make  it 
"Robin  Hood  of  the  Coral  Strands."  Why 
not !  Still,  there's  to  be  a  tax  on  the  elec- 
ric  light  bills  soon.  Producers  should  begin 
thinking  up  short  titles  for  the  marquees. 

The  same  underground  source  says  Jack 
Warner  and  his  boys  are  setting  great  store 
by  "Blessed  Event,"  due  for  preview  in  a 
few  days.  This  features  Lee  Tracy  and 
Mary  Brian.  Jack  thinks  he  is  going  to  give 
the  cycle  of  "Broadway  Columnist"  stories 
something  to  shoot  at.  Well,  he's  not  done 
so  badly.  Incidentally,  a  new  type  of  ex- 
ploitation has  been  done  on  this  one.  In 
"Week-end  Marriage"  and  "Big  City  Blues" 
(both  Warner  productions)  references  to 
"Blessed  Event"  have  been  adroitly  inserted. 


Aleograph  To  File  New  Suit 
Against  Erpi,  Says  Attorney 

The  Aleograph  Company,  which  last  week 
brought  suit  in  Brooklyn  for  alleged  patent 
infringement  against  Western  Electric, 
plans  a  second  suit  in  the  near  future 
against  Electrical  Research  Products,  West- 
ern Electric  subsidiary,  seeking  to  enjoin 
Erpi  from  further  enforcement  of  record- 
ing contracts  with  producers,  on  the  ground 
that  the  contracts  are  in  restraint  of  trade 
and  violations  of  the  anti-trust  laws,  accord- 
ing to  the  attornev  for  Aleograph,  Frank 
H.  Booth  of  New  York. 

The  suit,  according  to  Mr.  Booth,  will 
be  instituted  to  enable  Aleograph  to  com- 
pete with  Erpi  in  leasing  or  selling  equip- 
ment to  producers,  thereby  substantially  re- 
ducing the  present  charge  of  $500  per 
negative  reel,  said  the  attorney's  statement. 
The  present  contracts  between  the  pro- 
ducers and  Erpi  do  not  expire  until  De- 
cember 31,  1944,  the  statement  says. 


Substantial  reductions  in  salaries  of  all 
officers  and  employees  of  Consolidated 
Film  Industries  will  be  placed  in  effect  July 
1,  a  meeting  of  the  board  of  directors  of  the 
corporation,  held  late  last  week,  was  told. 

The  reductions,  which  vary  according  to 
earning  classifications,  were  voted  volun- 
tarily by  the  management,  according  to  R. 
I.  Poucher,  vice-president.  Exclusive  of 
these  reductions,  the  payrolls  of  the  cor- 
poration have  been  reduced  44  per  cent 
since  1930,  and  other  substantial  economies 
have  been  effected,  the  directors  were  told. 

Although  H.  J.  Yates,  president,  reported 
earnings  for  the  first  quarter  sufficient  to 
meet  the  dividend  requirements  on  the  pre- 
ferred stock,  no  action  was  taken  by  the 
directors  on  the  quarterly  dividend  due  June 
30.  The  customary  quarterly  dividend  on 
the  400,000  shares  of  preferred  outstanding 
is  50  cents. 

"Because  of  the  uncertainty  of  present 
conditions,"  Mr.  Yates  said,  "the  directors 
thought  it  better  to  pass  the  dividend  at  this 
time,  and  to  conserve  the  cash  position  of 
the  company,  thus  providing  additional 
working  capital  for  the  opportunities  for 
new  and  profitable  business  which  is  ex- 
pected to  develop  in  the  motion  picture 
industry  in  the  immediate  future." 

  .n 

Father  of  Dick  Sears  Dead; 
Seaman  of  the  Old  School 

Captain  Eden  W.  Sears,  father  of  Dick 
Sears,  who  is  the  dean  of  New  England 
newsreel  cameramen,  died  Friday  at  his 
home  in  Lynn,  Mass.,  at  the  age  of  79.  Cap- 
tain Sears  was  a  seaman  of  the  old  school. 
He  first  went  to  sea  in  his  father's  ship, 
the  famous  clipper  Stagbound,  the  vessel 
which  carried  the  first  copy  of  Abraham 
Lincoln's  Proclamation  of  Emancipation  to 
England.  He  leaves  a  daughter  and  four 
sons.  Dick  Sears  is  now  New  England 
representative  of  Pathe  News.  He  has  been 
on  the  staffs  of  most  of  the  newsreels  of 
the  last  twenty  years  and  is  a  Yankee  in- 
stitution. 


Frank  Buck  To  Appear  at  RKO 
Houses  Coincident  With  Film 

Arrangements  have  been  nearly  com- 
pleted for  the  personal  appearance  of  Frank 
Buck,  explorer,  in  RKO  theatres,  in  con- 
nection with  the  showing  of  the  RKO  fea- 
ture, "Bring  'Em  Back  Alive,"  which  he 
produced. 

Theatre  appearances  set  to  date  are :  New 
York  Mayfair,  June  17-23;  Brooklyn,  Al- 
bee,  June  18-24;  Washington  Keith's,  June 
25-July  1;  Cleveland  Palace,  July  9-15; 
Cincinnati  Palace,  July  16-22;  Chicago 
State-Lake,  July  23  (tentative). 


Minsky,  Burlesque  Leader,  Dies 

Billy  Minsky,  successful  New  York  bur- 
lesque impressario  for  many  years  with  his 
three  brothers,  died  late  last  week  at  his 
home  in  Brooklyn,  from  a  lung  affection. 
He  was  41  years  old.  In  1912  he  began  his 
theatrical  career,  at  the  National  Winter 
Garden,  on  the  East  side,  where  he  showed 
motion  pictures  and  vaudeville  at  a  20-cent 
top  admission. 


June    18,  1932 


MOTION    PICTURE  HERALD 


17 


GERMANIZED.  (Below)  Douglas  Fairbanks, 
Jr.,'  newly  coiffured,  moustached  and 
bereted  for  dramatic  purposes,  thus  effect- 
ing quite  a  perfect  disguise,  for  "Revolt," 
his  latest  First  National  starring  vehicle. 


FRESH-GROWN.  (Below)  A  bit  of 
banter  at  the  Warner  studio  between 
William  Powell,  star,  and  Jack  L. 
Warner,  production  chief,  which  proves 
as  entertaining  to  William  Koenig,  pro- 
duction manager,  and  Tay  Garnett. 


COVER  DESIGN.  Helene  Barclay,  re- 
cently signed  by  MGM  for  featured 
roles,  posing  for  her  husband,  McClelland 
Barclay,  the  magazine  cover  artist. 
Newsstand  fame  is  already  hers. 


BEGINS  SERIES.  John  Wayne,  a 
new  Western  star,  who  has  been 
signed  by  Warner  Brothers  to  do  a 
series  of  cowboy  pictures.  The  first 
of  the  group  is  "Ride  Him,  Cowboy." 


18 


MOTION    PICTURE  HERALD 


June    18,  1932 


CHARGES  RKO  STOCK 
POOL  "ILLEGAL"  ACT 


Witness  Before  Senate  Banking 
Committee  Sets  Blame  for 
Collapse  of  RKO  Stock;  Cites 
Acquisition  of  Shares  by  RCA 

"Illegal"  action  on  the  stock  exchange 
during  the  fall  and  winter  of-  1931,  by  which 
directors  of  Radio-Keith-Orpheum  Corpora- 
tion caused  the  collapse  of  the  RKO  stock, 
and  the  acquisition  of  control  in  the  com- 
pany, through  "bear  raids,"  by  Radio  Cor- 
poration of  America  at  a  fraction  of  its 
value,  were  charged  by  Ernest  W.  Stirn, 
economist  connected  with  the  University  of 
Chicago,  at  a  hearing  before  the  Senate 
banking  and  currency  committee  at  Wash- 
ington last  week. 

Mr.  Stirn,  characterized  by  Senator  Peter 
Norbeck,  chairman  of  the  committee,  as  the 
first  "lamb"  to  be  heard  in  the  inquiry,  was 
accompanied  by  William  J.  Morgan,  former 
attorney  general  of  Wisconsin,  who  acted  as 
voluntary  counsel.  Summarizing  the  RKO 
deal  on  the  stock  market,  Mr.  Morgan 
termed  it  the  "most  dramatic  squeezeout  in 
history." 

Michael  J.  Meehan,  who  had  already 
figured  in  the  committee's  records  as  special- 
ist in  the  "bull"  pool  in  Radio  in  1930,  was 
designated  by  both  Mr.  Stirn  and  Mr. 
Morgan  as  the  specialist  in  RKO  stock  at 
the  time  of  the  heavy  short-selling'  that  was 
credited  with  having  driven  down  the  stock's 
price. 

Mr.  Morgan  said  the  concerted  drive  in 
October  and  November,  1931,  resulted  in 
"Radio  Corporation  of  America,  for  $11,- 
500,000,  acquiring  RKO,  which  had  assets 
of  $352,000,000,  of  which  $67,000,000  were 
clear  assets."  He  contended  that  stock- 
holders were  "squeezed  out"  by  being  as- 
sessed $5  per  share  on  penalty  of  losing 
three-quarters  of  their  shares,  and  that  this 
stock  was  acquired  by  RCA. 

Mr.  Stirn  told  the  committee  that  RKO 
stock,  after  reaching  a  high  of  50  on  April 
24,  1931,  had  dropped  to  9  on  October  21. 
On  November  30,  the  last  date  for  which  he 
had  records  of  short  sales,  the  quotations 
ranged  between  1-5/8  and  2.  The  stock 
declined  to  3/4  on  December  29,  and  the 
next  day  trading  was  suspended,  the  stock 
thereafter  being  dealt  in  over  the  counter 
and  no  longer  on  the  exchange. 

In  October  the  "short  position"  in  RKO 
on  the  Stock  Exchange,  according  to  figures 
furnished  by  Richard  Whitney,  president  of 
the  organization,  had  amounted  to  about 
10,000  shares,  rose  steadily  late  in  the  month 
and  reached  a  peak  of  148,681  shares  in  No- 
vember. Mr.  Stirn  asserted  this  was  "in- 
ferentially  evidence  of  an  inside  rigging  op- 
eration," and  he  pointed  out  that  the  short 
sales  were  nearly  all  covered  after  directors, 
by  meeting  on  November  5  and  public  an- 
nouncement on  November  10,  put  out  the  re- 
organization plan. 

In  a  brief  accompanying  Mr.  Stirn's  testi- 
mony it  was  stated :  "By  the  refinancing 
plan,  and  bv  the  short  raids  against  the 
stock  of  the  Radio-Keith  Orpheum  Corpora- 
tion, the  minoritv  stockholders  were  frozen 


out  of  the  company,  with  the  result  that  the 
Radio  Corporation  of  America  bought  the 
Radio-Keith-Orpheum  Corporation  prac- 
tically for  the  price  of  the  debentures." 

Mr.  Stirn  charged  illegality  in  the  action 
of  the  RKO  directors  on  the  basis  of  a 
Maryland  law  which  he  and  Mr.  Morgan 
said  forbade  reduction  of  the  stock  of  a 
solvent  corporation. 

He  testified  that  when  the  meeting  was 
held  on  November  5,  RKO  had  outstanding 
4,000,000  shares  of  Class  A  stock,  much  of 
which  was  owned  by  RCA  and  500,000 
shares  of  Class  B  stock,  owned  entirely  by 
RCA.  He  stated  flatly  that  "both  com- 
panies are  controlled  by  the  same  interests," 
adding  that  they  were  members  in  a  group 
also  including  the  General  Electric  Corpora- 
tion and  the  Westinghouse  Electric  and 
Manufacturing  Company. 

In  the  letter  of  November  10  sent  out  by 
Mr.  Brown,  it  was  shown  that  the  company 
had  reduced  the  shares  of  stockholders  to 
one-quarter  of  a  share  of  new  common  stock 
for  each  share  of  Class  A  stock  and  had 
given  shareholders  an  opportunity  to  re- 
claim the  remainder  of  their  stock  through 
purchase  of  a  $5  debenture  for  each  share 
of  common  stock. 

"In  other  words,  the  plan  announced  an 
assessment  on  the  stockholder,"  Mr.  Stirn 
told  the  committee.  "If  the  stockholder 
could  not  afford  to  present  the  company 
with  $5  for  every  share,  which  was  hardly 
possible  during  these  times  of  depression,  hie 
lost  his  original  holdings  and  received  one- 
quarter  of  his  original  holdings  in  the  form 
of  new  stock." 

In  a  subsequent  committee  session,  J. 
Cookman  Boyd,  Baltimore  attorney,  told  of 
filing  suit  against  the  RKO  directorate,  be- 
cause he  considered  that  they  had  "acted  il- 
legally" and  "with  almost  indecent  haste." 
Mr.  Boyd,  in  response  to  questions  from 
committee  members,  said  that  his  legal  at- 
tack on  the  reorganization  had  resulted  in 
the  purchase  of  his  stock  by  the  RKO  di- 
rectors, for  "a  substantial  sum — very  close 
to  a  respectable  price  for  the  stock'"  He 
withheld  exact  amounts,  however. 


Simmons  Leaves  Principal 

To  Form  Distributing  Firm 

Ira  H.  Simmons,  sales  executive  with 
Principal  Distributing  Corporation,  of 
which  Sol  Lesser  is  president,  has  resigned 
to  head  a  new  company,  Stanley  Distribut- 
ing Company,  with  offices  at  729  Seventh 
avenue,  New  York.  The  new  organization 
will  distribute  independent  productions. 


Floyd  Gibbons  In  Chicago 

To  Broadcast  Conventions 

Floyd  Gibbons,  radio  commentator  on 
news  events,  is  in  Chicago,  where  he  will 
broadcast  the  two  political  conventions  for 
the  National  Broadcasting  Company.  In  ad- 
dition, he  will  report  the  two  meetings  for 
the  Hearst  organization,  and  recount  the 
story  in  a  series  of  personal  appearances. 


Optimism  Needed 
To  Clear  the  Air, 
Roxy  Tells  Club 


A  wave  of  optimism  to  carry  America  up 
from  the  depths  of  despond  to  the  salty 
crests  is  all  that  is  needed  to  bring  about  the 
end  of  the  current  period  of  economic  stress, 
S.  L.  (Roxy)  Rothafel  told  the  New  York 
Motion  Picture  Club's  weekly  forum  on 
Tuesday. 

"The  depression  will  end,"  Mr.  Rothafel 
said  in  the  course  of  his  message  of  en- 
couragement and  cheer,  "when  optimism  has 
come  to  replace  pessimism." 

His  message  was  delivered  with  the  ut- 
most seriousness,  unrelieved  by  any  flights 
of  humor  or  levity.  Roxy  seized  the  oc- 
casion to  spread  further  his  doctrine  of  "in- 
stitutionalism,"  without  which,  particularly 
in  the  theatre  business,  there  is  little  chance 
of  sustained  success,  he  believes. 

In  answer  to  questions  put  to  him  at  the 
close  of  his  speech,  Roxy  said  that  he  be- 
lieves motion  pictures  have  a  definite  future 
of  their  own  in  large  theatres,  which  he  in- 
terpreted to  mean  the  end  of  stage  presenta- 
tions as  a  complement  to  picture  programs. 
He  said  that  double  features  were  a  confes- 
sion of  lack  of  showmanship,  and  that  had 
theatres  been  established  as  institutions  they 
never  would  have  found  it  necessary  to  re- 
sort to  double  features  as  a  policy  to  attract 
patronage. 

In  reply  to  another  question  relating  to 
the  influence  of  television  on  theatres,  Roxy 
said :  "Television  is  not  here.  I  would  ad- 
vise you  not  to  worry  about  it.  When  it 
does  arrive,  hitch  your  wagon  to  it." 

Frank  Buck,  author  of  "Bring  'Em  Back 
Alive,"  also  a  guest  speaker  at  the  forum, 
related  several  experiences  he  had  had  in  the 
course  of  his  work  in  capturing  wild 
animals  for  American  zoos,  and  discussed 
the  photographic  problems  encountered  in 
the  Malayan  jungles  where  sequences  for 
the  RKO  picture  were  filmed. 


Indifference  of  Public  Held 
An  Obstacle  to  Better  Films 

Indifference  of  the  theatre-going  public 
and  its  preference  for  action  over  art  are 
the  chief  obstacles  to  improving  motion  pic- 
ture standards,  according  to  a  report  of  the 
motion  picture  commission  of  the  Detroit 
Council  of  Churches.  The  commission  was 
formed  to  obtain  better  pictures  for  chil- 
dren and  to  advise  the  public  of  important 
pictures. 

"The  motion  picture  industry,  like  every 
other  factor  in  our  industrial  and  social  life, 
must  accept  responsibility  for  its  adverse  ef- 
fects on  the  life  and  behavior  of  the  people," 
the  report  says.  "Pictures  above  a  very 
moderate  intellectual  and  esthetic  plane 
hardly  ever  receive  adequate  patronage, 
even  by  the  elements  that  have  clamored 
loudest  for  improvement." 


E.  Schnitzer  With  Educational 

Edward  Schnitzer,  for  the  past  eight 
years  manager  of  the  Fox  Brooklyn  and 
Greater  New  York  Exchange,  has  resigned 
to  take  the  post  of  New  York  manager  for 
Educational  and  World  Wide  exchanges. 


June    18,  1932 


MOTION    PICTURE  HERALD 


19 


TELEVISING  THE  ENGLISH  DERBY 

Two  Thousand  at  London  Theatre 
"Attend"  Race  and  Hear  Running 
Commentary  from  the  Course 


A  most  ambitious  experiment  with  tele- 
vision, of  particular  importance  to  the  native 
Briton  because  of  the  subject  matter  and 
of  special  interest  to  the  theatre-going 
Briton,  was  the  showing  of  televised  pic- 
tures of  the  actual  running  of  the  Derby 
at  Epsom  Downs,  in  England.  Two  thou- 
sand "attended"  the  classic  horserace  from 
their  seats  in  the  Metropole  Victoria  in 
London,  and  heard  the  running  commentary 
from  the  course  as  the  pictures  appeared  on 
the  large  screen. 

Details  of  the  television  broadcast,  which 
was  arranged  by  Graham  Hewett  for  Baird 
Television,  Ltd.,  and  Phil  Hyams  for  the 
theatre,  show  that  comprehensive  plans 
were  made  for  the  exploit.  On  the  Downs, 
opposite  the  grand  stand,  was  stationed  a 
van  containing  the  equipment  for  transmis- 
sion. From  the  van  six  cables  had  been  laid 
under  the  course  and  to  a  telephone  circuit 
of  25  miles  to  London. 

The  audience  saw  first  the  Grand  Parade, 
and  it  is  reported  that  the  figures  of  the 
horses  and  riders  were  easily  distinguish- 

Operators  Union 
In  Defense  Drive 

The  Moving  Picture  Machine  Operators 
Union,  Local  306,  of  New  York,  launched 
a  campaign  in  New  York  newspapers  this 
week  to  defend  itself  against  printed  attacks 
and  "to  retain  its  reputation." 

The  campaign  is  comprised  of  a  series  of 
paid  advertisements  which  will  be  continued 
over  a  period  of  weeks  in  daily  newspapers. 
Members  of  Local  306,  which  is  affiliated 
with  the  IATSE,  are  reported  to  have  vol- 
untarily assessed  themselves  in  order  to 
conduct  the  campaign.  The  subject  of  the 
advertisements,  it  was  announced,  would 
relate  to  facts  concerning  members  of  the 
local  designed  to  show  that  they  are  "repre- 
sentative American  citizens  pursuing  the 
normal  course  of  rearing  their  families  in 
accordance  with  the  requirements  of  so- 
ciety." 

Sam  Kaplan,  president  of  the  local,  said 
his  organization  "had  enjoyed  an  excellent 
reputation,  established  more  than  two  dec- 
ades ago  with  the  advent  of  motion  pic- 
tures," and  that,  in  addition  to  the  defense 
of  that  reputation  by  the  advertising  cam- 
paign, the  local  would  eventually  seek 
"legal  redress"  against  its  detractors. 
Spokesmen  for  Local  306  cited  editorials 
and  other  published  matter  which  they  re- 
gard as  slanderous  to  Kaplan  and  the  local. 

"Anonymous  letters  attacking  Local  306," 
said  a  spokesman,  "have  been  published  in 
New  York  newspapers  from  time  to  time, 
but  answers  to  these  attacks  are  not  printed. 
While  Mr.  Kaplan  was  attending  the 
IATSE  convention  in  Cleveland  last  week 
letters  were  published  charging  that  Mr. 
Kaplan  did  not  employ  union  labor  in  his 
own  industrial  shops.  That  charge  is  not 
true,  but  no  space  was  given  our  denials. 
We  are  forced  to  launch  our  defensive  cam- 


able.  One  factor  was  the  use  of  a  screen  10 
feet  by  8  feet  and  free  from  the  spots  of 
light  which,  it  was  pointed  out,  had  been 
noticeable  in  earlier  experimental  showings. 

Of  the  general  effect  of  a  large  picture 
slightly  out  of  focus,  as  reported  in  The 
Daily  Film  Renter,  Mr.  J.  L.  Baird  ex- 
plained that  electrical  disturbances  due  to 
the  use  of  telephone  lines  presented  the  chief 
difficulty  in  the  way  of  obtaining  brilliant 
definition.  Mr.  Baird  said  this  obstacle  is 
not  so  formidable  in  short  transmission. 

Three  photoelectric  circuits  are  employed 
in  the  system  which  was  used  for  the  dem- 
onstration, and  the  screen  image  as  a  result 
is  divided  into  three  vertical  panels,  un- 
equally illuminated.  The  writer  in  the  Film 
Renter  pointed  out  that  "vertical  bars  of 
light  travel  constantly  across  the  screen 
from  left  to  right  with  a  somewhat  discon- 
certing effect,  though  the  eye  accommodates 
itself  in  time." 

The  Metropole  Victoria  presented  the  tel- 
evision transmissions  throughout  the  week 
of  the  Derby. 


paign  with  paid  advertisements  in  order  to 
counteract  adverse  propaganda. 

"Members  of  the  local  have  unanimously 
decided  that  the  time  has  arrived  for  de- 
cisive and  specific  action  on  their  part,"  the 
spokesman  said.  "They  do  not  intend  to  sit 
idly  by  and  permit  these  attacks  to  continue 
indefinitely." 

Sam  Kaplan  said  that  the  resolution  per- 
taining to  the  employment  of  non-union 
workers  by  locals  as  "permit  men,"  which 
was  adopted  at  the  Columbus  convention  of 
the  IATSE  last  week,  "legalized"  the  status 
of  these  workers  and  was  of  inestimable  aid 
to  Local  306. 

"The  resolution  adopted  by  the  conven- 
tion," he  said,  "classifies  so-called  'permit 
men'  as  apprentices,  and  comprises  an  of- 
ficial recognition  of  the  status  of  these  men. 
Heretofore,  their  status  in  the  union  ranks 
was  wholly  unofficial." 


IATSE  Re-Elects  Elliott  as 
Meeting  Bans  Kaplan  System 


William  C.  Elliott  was  re-elected  presi- 
dent of  the  International  Alliance  of  The- 
atrical Stage  Employees  and  'Motion  Pic- 
ture Machine  Operators,  at  the  biennial 
convention  at  Columbus,  Ohio,  last  week. 
Other  officers  elected  are :  John  P.  Nick, 
St.  Louis,  first  vice-president ;  Fred  J. 
Dempsey,  Boston,  general  secretary  and 
treasurer ;  Thomas  B.  Covert.  Toronto,  sec- 
ond vice-president ;  William  J.  Harrer, 
Newark,  third  vice-president;  John  B. 
Campbell,  Guthrie,  Okla.,  fourth  vice-presi- 
dent ;  William  P.  Madigan,  Minneapolis, 
fifth  vice-president ;  Floyd  M.  Billingsley, 
San  Francisco,  sixth  vice-presideny,  !and 
Harlan  Holman,  Cleveland,  seventh  vice- 
president. 

The  convention  abolished  with  acclaim 
the  "permit  system."  as  practiced  by  certain 
locals,  particularly  306,  New  York. 


The  Derby  seems  to  be  destined  to  an 
enduring  historical  relation  to  the  develop- 
ment of  the  picture  art.  The  television 
exploit  of  June  1  is  a  direct  sequel  to  that 
amazing  performance  of  three  decades  ago 
when  Charles  Urban,  newly  arrived  in  Eng- 
land, to  merchandise  Edison  pictures  and 
equipment,  proceeded  to  photograph  the 
Derby  and  display  the  picture  of  the  race 
that  same  evening  in  London. 

Urban  set  a  pace  for  the  yet  unborn  news- 
reels  in  that  distant  day,  when  he  installed 
a  complete  film  laboratory  in  a  railway  car 
and  developed  and  printed  his  films  en  route 
to  London. 

The  Urban  Derby  pictures  set  London 
agog  and  did  a  deal  toward  making  England 
and  all  of  the  Continent  cinema  conscious. 

Next  to  a  coronation  the  Derby  is  Eng- 
land's greatest  pictorial  event.  It  is  likely 
to  remain  so  as  long  as  there  is  a  horse,  or 
an  Englishman,  alive. — THE  EDITOR. 

Schulberg  in  N.  Y. 
On  Contract  Deal 

The  contractual  status  of  B.  P.  Schulberg, 
Paramount  general  manager  of  production, 
is  under  discussion  currently  in  New  York. 
Although  Mr.  Schulberg,  now  at  the  home 
office  to  discuss  a  renewal  of  his  seven-year 
contract  which  expires  January  1,  has  an- 
nounced his  intention  of  returning  to  Holly- 
wood at  the  end  of  the  week,  no  agreement, 
as  a  result  of  the  discussions,  had  been  an- 
nounced up  to  Wednesday. 

Various  reports,  in  New  York  and  on  the 
Coast,  pertaining  to  Mr.  Schulberg's  con- 
tractual status,  led  to  the  issuance  of  a  de- 
nial by  Sam  Katz  that  the  Schulberg  con- 
tract had  been  terminated  and  Emanuel 
Cohn  placed  in  charge  of  Paramount  pro- 
duction. Mr.  Katz  is  now  at  the  company's 
Hollywood  studios  for  inspection  and  ad- 
visory purposes. 

Mr.  Schulberg's  contract  carries  a  pro- 
viso that  a  new  agreement  is  to  be  reached 
by  July  1  of  this  year.  His  original  con- 
tract was  for  five  years,  and  later  was  ex- 
tended two  additional  years.  It  also  includes 
a  two  months'  option  which,  if  it  were  exer- 
cised, would  extend  his  present  contract  to 
March  1,  1933. 

Harvey  -  Jaediker  Reorganized 
Under  Name  of  Harvey  Agency 

Harvey-Jaediker.  general  advertising  and 
publicity  agency  in  New  York,  has  reorgan- 
ized, taking  the  name  of  Harvey  Agency. 
George  W.  Harvey  is  president  and  gen- 
eral manager.  John  Level  remains  in  charge 
of  copy,  William  Grotz,  the  art  depart- 
ment, and  Guy  Fowler  publicity.  A.  A. 
Wallgren,  cartoonist  to  the  A.  E.  F.  will 
continue  to  handle  advertising  cartoons. 


20 


MOTION    PICTURE  HERALD 


June    18,  1932 


THE  BOX  OFFICE  CHAMPIONS 

_  _  A  \  #        The  nation's  key-city  box  offices  selected  an  entirely  new  group  of  produc- 

L[    )U        |\/\  f\   i  tions  as  their  best  draws,  none  of  the  six  champions  for  the  month  being 

■  IV       IT  1/ V  I  one  fnaf  appeared  on  the  honor  list  for  any  previous  month.  With  consid- 

erable logic  based  on  the  unusual  current  fame  of  the  story,  and  on  the  num- 
ber of  celebrities-extraordinary  in  the  cast,  MGM's  picturization  of  the  Vicki  Baum  novel  and  stage 
play,  "Grand  Hotel,"  drew  enough  in  dollars  and  cents  at  its  roadshow  performances  to  win, 
despite  its  less  general  distribution,  the  unofficial  designation  of  champion  of  champions  for  the 
month,  which  ranking  must  also  be  considered  in  the  light  of  the  fact  that  all  the  showings  thus 
represented  were  at  top  prices  considerably  greater  than  those  of  the  regular  program  houses. 

An  interesting  aspect  of  the  May  group  of  box  office  leaders  is  its  inclusion  of  Paramount's 
"The  Miracle  Man,"  the  picture  which  etched  deeply  into  the  record  of  the  motion  picture  the 
names  of  George  Tucker,  Lon  Chaney,  Thomas  Meighan  and  Betty  Compson,  and  the  name  of  the 
producer  as  well,  when  made  a  dozen  years  ago  in  the  silent  eloquence  of  its  day.  Given  voice,  it 
apparently  speaks  in  the  same  terms  of  its  predecessor.  Its  month's  ranking  is  sixth. 

A  variety  of  appeal  marks  the  remaining  productions  in  the  May  group.  Second  ranking  was 
won  by  another  MGM  picture,  "Letty  Lynton,"  which  revolves  briskly  around  affairs  biological.  A 
domestic  problem  is  the  theme  of  the  third-place  production,  First  National's  "The  Rich  Are  Al- 
ways With  Us,"  while  in  fourth  position  is  United  Artists'  "Scarface,"  Howard  Hughes'  reflec- 
tions upon  contemporary  American  life.  Certain  aspects  of  the  same  scene  form  the  subject 
matter  of  RKO  Radio's  "State's  Attorney,"  the  fifth  picture  in  the  list. 


GRAND 


From  a  novel  by  Vicki  Baum.  American 
dramatic  adaptation  by  William  A. 
Drake.  Directed  by  Edmund  Goulding. 
Film  editor:  Blancne  Sewell.  Cinema- 
tographer:  William  Daniel.  Cast:  Greta 
Garbo,  John  Barrymore,  Joan  Crawford, 
Wallace  Beery,  Lionel  Barrymore,  Lewis 
Stone,  Jean  Hersholt,  Robert  McWade. 


HOTEL 

MGM 


LETTY  LYNTON 

MGM 


From  a  novel  by  Marie  Belloc  Lowndes. 
Directed  by  Clarence  Brown.  Dialogue 
and  continuity  by  John  Meehan.  Adapt- 
ation by  Wanda  Tuchock.  Film  editor: 
Conrad  A.  Nervig.  Cinematographer: 
Oliver  T.  Marsh.  Cast:  Joan  Crawford, 
Robert  Montgomery,  Nils  Asther,  Lewis 
Stone,  May  Robson,  Louise  Closser 
Hale,  Emma  Dunn.   Released  April  30. 


June    18,  1932 


MOTION    PICTURE  HERALD 


21 


THE  RICH  ARE 
ALWAYS  WITH  US 

FIRST  NATIONAL 


Story  by  E.  Pettit.  Directed  by  Alfred 
E.  Green.  Adaptation  by  Austin  Parker. 
Edited  by  George  Marks.  Cinematog- 
rapher:  Ernest  Haller.  Cast:  Ruth  Chat- 
terton,  George  Brent,  Adrienne  Dore, 
Bette  Davis,  John  Miljan,  Mae  Madison, 
John  Wray.  Released  May  21,  1932. 


SCARF ACE 

UNITED  ARTISTS 


Screen  story  by  Ben  Hecht.  From  a 
novel  by  Armitage  Trail.  Directed  by 
Howard  Hawks.  Film  editor:  Edward 
Curtiss.  Sound  engineer:  William  Sny- 
der. Cinematographers:  Lee  Garmes 
and  L.  W.  O'Donnell.  Cast:  Paul  Muni, 
Ann  Dvorak,  Karen  Morley,  Osgood  Per- 
kins, C.  Henry  Gordon,  George  Raft, 
Purnell  Pratt.  Released  March  26,  1932. 


STATE'S  ATTORNEY 

RKO  RADIO 


Screen  play  by  Gene  Fowler  and  Row- 
land Brown.  Directed  by  George  Ar- 
chainbaud.  Art  director:  Carroll  Clark. 
Film  editor:  William  Hamilton.  Cine- 
matographer:  Leo  Tover.  Cast:  John 
Barrymore,  Helen  Twelvetrees,  William 
Boyd,  Jill  Esmond,  Mary  Duncan,  Oscar 
Apfel.  Released  May  20,  1932. 


THE  MIRACLE  MAN 


PARAMOUNT 


From  a  story  by  Frank  L.  Packard  and 
Robert  H.  Davis.  Play  by  George  M. 
Cohan.  Directed  by  Norman  McLeod. 
Adapted  by  Waldemar  Young.  Dia- 
logue by  Waldemar  Young  and  Samuel 
Hoffenstein.  Cinematographer:  David 
Abel.  Cast:  Sylvia  Sidney,  Chester  Mor- 
ris, Irving  Pichel,  John  Wray,  Robert 
Coogan,  Hobart  Bosworth. 


22 


MOTION    PICTURE  HERALD 


June    18,  1932 


Allied  Proposes 
Vigilance  Croups 
To  Assist  Owners 

Allied  State  Association  sees  in  "recent 
business  declines"  a  further  threat  of  new 
theatre  taxation  and,  at  its  eastern  meeting, 
to  be  held  at  Atlantic  City,  June  22,  23  and 
24,  will  formulate  plans  for  the  establish- 
ment of  a  vigilance  committee  in  every 
congressional  district  "to  protect  the  in- 
terests of  the  small  theatre-owner."  In  its 
"preparedness"  policy,  Allied  foresees  a 
possibility  of  a  lowering  of  exemptions  to 
10  cents. 

"Washington  observers  are  agreed,"  an 
Allied  statement  says,  "that  due  to  recent 
business  declines,  the  treasury  estimates  are 
short  and  that  the  new  revenue  bill  will  not 
have  the  necessary  effect  of  balancing  the 
budget.  Present  indications  are,  therefore, 
that  efforts  will  be  renewed  at  the  next  ses- 
sion of  Congress  to  lower  the  exemption  on 
admission  tax  to  10  cents.  Independent  ex- 
hibitors at  their  meeting  next  week  at  At- 
lantic City  will  formulate  plans  for  the 
maintenance  of  vigilance  committees  in 
every-- congressional  district  for  the  protec- 
tion of  their  interests." 

Representatives  of  independent  producers 
will  be  on  hand  at  the  Atlantic  City  meet- 
ing, it  was  announced,  to  discuss  with  the 
independent  exhibitors  plans  for  the  co- 
operative booking  of  independent  product 
"as  an  offset  to  the  proposed  exclusive-run 
distribution  policy  under  consideration  by 
certain   theatre-owning  producers." 

Plunkett  Gets  RKO 
Dismissal  Notice, 
Officials  Declare 

RKO  officials  on  Wednesday  divulged  the 
information  that  Joseph  B.  Plunkett,  former 
theatre  head  of  the  circuit  and  member  of 
the  board  of  Radio  Pictures,  had  been  offi- 
cially advised  by  the  theatre  corporation 
that  his  services  would  be  terminated  after 
July  9. 

Mr.  Plunkett  denied  that  he  had  tendered 
his  resignation,  but  refused  to  say  whether 
he  had  received  a  notice  such  as  described. 
He  also  refused  to  state  whether  a  contract 
between  himself  and  the  theatre  corpora- 
tion existed.  Since  the  appointment  one 
month  ago  of  Herschel  Stuart  to  a  position 
in  charge  of  field  theatre  operations,  Mr. 
Plunkett  has  been  relieved  of  his  former 
duties. 


Kent  and  Aylesworth 

Voted  to  MPPDA  Board 

Sidney  R.  Kent,  president  of  Fox  Film 
Corporation,  and  Merlin  H.  Aylesworth, 
president  of  RKO,  were  elected  to  the  board 
of  directors  of  the  MPPDA,  at  the  quarter- 
ly meeting  of  directors  of  the  organization, 
held  late  last  week.  Mr.  Kent  succeeds  Har- 
ley  L.  Clarke,  former  Fox  representative  on 
the  board,  and  Mr.  Aylesworth  takes  the 
place  of  Joseph  I.  Schnitzer,  former  Radio 
Pictures  representative. 


Chicago  Decides  to  Retain 
Censor,  but  with  Board  Cut 

Chicago  has  decided  that  it  will  retain 
the  services  of  a  censor  board,  the  abolition 
of  which  was  proposed  recently  by  Mayor 
Anton  Cermak,  but  with  four  instead  of 
eight  members.  The  decision  was  reached 
this  week  following  a  public  hearing  before 
the  finance  committee  of  the  city  council. 

Chicago's  film  people,  who  had  hoped  the 
board  would  be  eliminated  when  the  finance 
group  refused  to  vote  the  board's  appropri- 
ation several  weeks  ago,  are  in  a  measure 
disappointed.  Various  civic  groups  attend- 
ed the  hearing  and  defended  the  retention 
of  the  board. 

Vaudeville  Needs 
"New  Faces/'  Says 
Martin  Beck,  Home 

American  vaudeville  needs  new  faces  and 
a  radical  departure  from  the  "cut  and  dried 
formula"  at  present  prevailing,  in  the  opin- 
ion of  Martin  Beck,  managing  director  of 
RKO  vaudeville,  expressed  on  his  return  to 
New  York  from  a  European  survey  on 
which  he  was  accompanied  by  S.  L.  (Roxy) 
Rothafel. 

Noting  "a  very  certain  need  for  the  Con- 
tinental atmosphere  and  variety  which  can 
best  be  supplied  by  the  outstanding  and 
cleverest  performers  from  other  lands,"  Mr. 
Beck  said  he  had  arranged  to  bring  a  cer- 
tain number  of  the  outstanding  variety  acts 
of  Europe  to  this  country  and  RKO  vaude- 
ville. The  impresario  qualified  his  remarks 
with  regard  to  the  need  of  new  talent 
here,  however,  with  the  statement  that  "our 
own  artists  excel  in  singing,  in  dancing  and 
in  comedy,"  and  said  he  had  no  intention 
of  bringing  over  many  foreign  numbers. 

Mr.  Beck  said  he  found  a  decided  re- 
vival of  public  interest  in  variety  and  music 
halls,  corresponding  to  American  vaudeville 
performances,  in  England,  France  and  Ger- 
many. The  bulk  of  the  European  city 
patronage,  he  said,  is  favoring  theatres 
showing  variety  entertainment.  A  signifi- 
cant factor  also  pointed  out  by  the  RKO 
executive,  is  the  readiness  with  which  news- 
papers are  giving  liberal  space  to  a  current 
"Boom  in  V ariety"  movement  abroad. 

Kliegl  Bros.  Given  Contract 
For  Lighting  Center  Houses 

Kliegl  Bros.  Universal  Electric  Stage 
Lighting  Company,  Inc.,  has  been  awarded 
contracts  for  complete  stage  lighting  equip- 
ment and  special  lighting  devices  for  two 
theatres  now  under  construction  in  Rocke- 
feller Center,  New  York. 

Among  the  special  devices,  which  were 
all  designed  particularly  for  these  theatres, 
are  program  lights  for  the  backs  of  or- 
chestra seats,  portable  stage  lighting  units, 
special  cyclorama  foot  and  border  lights. 

Name  World  Wide  Story  Heads 

Katherine  Hilliker  and  Captain  H.  H. 
Caldwell,  screen  writers,  have  been  signed 
to  supervise  the.  story  department  of  World 
Wide  Pictures.  Both  leave  for  the  Coast 
studio  this  week. 


Louisiana  Measure 
Would  Make  Illegal 
All  Exclusive  Runs 

A  bill  aimed  at  "preferential"  contracts 
between  distributors  and  exhibitors,  and 
which  would  make  the  sale  of  "exclusive 
runs"  illegal,  has  been  introduced  in  the 
Louisiana  state  legislature,  and  is  said  to 
be  sponsored  by  independent  exhibitors  of 
the  state. 

The  bill  would  make  it  a  felony  to  fix 
arbitrary  film  rentals,  would  regulate  the 
protection  given  advance-run  theatres  and 
is  so  worded  as  to  prohibit  the  sale  of  ex- 
clusive territorial  exhibition  rights. 

Additional  theatre  taxation  bills,  aggre- 
gating 30  per  cent  on  admissions,  are  now 
before  the  Louisiana  House  at  Baton  Rouge, 
and  will  probably  come  up  for  consideration 
within  the  week. 

Other  theatre  bills  before  the  Louisiana 
legislature  would  establish  censor  boards 
whose  maintenance  would  be  borne  by  the- 
atres, and  would  compel  the  licensing  of 
projectionists.  Independent  exhibitors  are 
opposing  both  measures.  Senate  Bill  262 
would  increase  the  penalties  on  convictions 
for  theatre  bombings. 

Roxy  Receivership 
Extended  6  Months 

Continuation  of  the  receivership  of  the 
Roxy  theatre,  New  York,  was  granted  for 
an  additional  six  months  by  Federal  Judge 
Francis  G.  Caffey,  upon  agreement  this 
week  of  creditors,  stockholders  and  second 
mortgage  holders.  The  court  ordered  Harry 
G.  Kosch,  temporary  receiver,  to  remain 
in  charge  for  the  additional  six  months. 

Although  the  continuance  of  the  receiver- 
ship will  permit  the  Roxy  theatre  to  remain 
in  operation  for  the  time  being,  there  is 
still  the  possibility  that  first-mortgage 
holders  will  institute  foreclosure  proceed- 
ings. Mr.  Kosch  announced  he  was  now 
engaged  in  negotiations  with  the  first  mort- 
gage holders  to  prevent  this.  Closing  of  the 
theatre,  he  said,  would  cost  between  $6,000 
and  $7,000  a  week,  whereas,  if  it  is  per- 
mitted to  remain  open  he  hopes  to  be  able 
to  restore  grosses  to  a  $50,000  or  $60,000 
weekly  level,  on  which  a  profit  would  be 
realized. 

The  receiver's  report  for  the  period  be- 
ginning May  18  showed  a  deficit  of  $60,697, 
on  the  basis  of  total  receipts  to  June  9  of 
$97,849,  and  total  expenditures  of  $158,546. 
Mr.  Kosch  said  that  with  receipts  of  $31,987 
to  Monday  afternoon  of  this  week,  gross 
for  the  current  seven-day  period  was  ex- 
pected to  total  $60,000,  cm  which  the  the- 
atre would  realize  a  profit  of  approximately 
$10,000.  It  was  revealed  that,  under  the 
receivership,  operating  expenses  had  been 
reduced  to  $40,214  weekly,  from  $48,000, 
and  that  further  economies  were  in  prospect. 

Mr.  Kosch's  management  was  given  the 
indorsement  of  second-mortgage  holders, 
Fox  Film  Corporation,  and  Donahue  &  Coe, 
advertising  agency.  The  latter  are  two  of 
the  principal  creditors. 


June    18,  1932 


MOTION    PICTURE  HERALD 


23 


II  ASIDES  &  INTERLUDES  E 

  By  JAMES  CUNNINGHAM   


A  H.  SCHWARTZ'S  Century  Circuit  of 
*»•  some  twenty  Brooklyn  and  Long  Island 
theatres  no  longer  calls  thein  "double  features." 
The  second  picture  is  now  billed  by  Century 
houses  as  an  "associate  feature." 

V 

Prophecy  of  the  Month  (from  the  program 
of  the  State  theatre  at  Stoughton,  Mass.)  : 

"Keep  your  eye  on  Lyda  Roberti.  People  in 
Hollywood  are  talking  about  the  unusual  Polish 
girl — and  hope  it  isn't  true  that  immigration 
authorities  are  going  to  deport  her,  for  the 
alleged  reason  that  she  has  been  here  five  years 
on  a  'visitor's'  permit." 

V 

The  first  ad  in  English  appeared  in  1477, 
according  to  Robert  F.  Sisk,  RKO'S  adver- 
tising executive.  The  first  newspaper  ad 
appeared  in  1625,  he  claims.  Just  14  years 
after  that,  in  1639,  tobacco  ads  apppeared, 
and  in  1657  coffee  ads  began  appearing. 
Theatrical  ads  started  shortly  after,  though 
it  was  well  into  the  19th  century  before  dis- 
play theatre  advertising  developed. 

V 

Along  Broadway  they  are  telling  the  yam 
about  an  office  boy  who  is  employed  at  the 
home  office  of  a  major  distributor  which  re- 
cently decreed  payless  vacations.  When  in- 
formed of  the  order  that  everyone  would  be 
given  two  weeks,  without  pay,  the  lad  filed  a 
vigorous  protest  on  the  grounds  that  he  has 
been  with  the  company  ony  five  months,  and, 
therefore,  is  entitled  to  only  one  week. 

V 

Miss  Ellen  Johnson,  our  correspondent  in 
rural  Mississippi,  writes  as  follow  from  Brook- 
haven: 

"They  do  the  funniest  thing  down 
here.  Every  time  you  buy  a  ticket  to 
our  picture  show  they  give  you  a  piece  of 
china.  I  got  a  plate  last  night  and  I  know 
at  least  four  others  were  dropped  and 
smashed  on  the  concrete  floor  at  the 
crucial  moment  of  the  picture.  However, 
no  one  in  Brookhaven  fears  unexpected 
guests  because  the  neighbor's  pattern  of 
dishes,  all  obtained  at  the  theatre,  fill  in 
beautifully." 

V 

Who  remembers  when,  back  in  the  boom 
days  of  the  '80s,  the  new  transcontinental  rail- 
roads waged  a  rate  war  that  brought  fares  to 
California  down  to  $5.00  and  less?  One  ticket 
was  sold  for  50  cents. 

V 

Cal  York,  Coast  news  writer,  brings  to  mind 
the  fact  that  Boris  Karloff,  screen  faiwrite  of 
many,  has  achieved  fame  in  talking  pictures 
without  speaking  a  word.  He  didn't  in  "Frank- 
enstein" and  he'll  be  mute  again  in  "Old  Dark 
House." 

V 

Herbert  M.  Woolf,  Kansas  City  clothier, 
financier  and  horse  fancier,  who  still  has  a 
substantial  investment  in  Fox  West  Coast 
theatres  by  virtue  of  his  association  with 
M.  B.  Shanberg,  former  Fox  Midwest  di- 
vision manager,  is  making  a  determined  bid 
for  honors  at  the  race  track.  His  horses 
have  galloped  over  the  largest  tracks  of  the 
country  this  season.  "Out-bound,"  one  of 
his  entries,  won  the  inaugural  feature  and 
a  purse  of  $1,000  at  the  opening  of  the 
Riverside  track  in  Kansas  City  a  few  days 
ago. 


I  INFRIENDLY  editors  are  won  over  for 
^  theatre  publicity  in  many  ways.  Here's 
how  one  opening  was  made  by  an  impor- 
tant national  circuit: 

Conceive  of  an  exploitation  man  attached 
to  a  film  exchange,  and  assigned  to  do 
special  exploitation  on  a  picture,  in  a  town 
of  150,000  population.  Behind  the  assign- 
ment was  a  direct  political  background.  The 
picture  had  been  sold  away  from  the  town's 
most  important  theatre  owing  to  a  per- 
centage disagreement,  and  it  also  had  been 
booked  later  for  a  day  and  date  showing, 
first  run  in  two  grind  houses.  A  half  owner 
of  the  injured  theatre  was  the  editor  of 
the  town's  only  newspaper. 

The  initial  discussion  for  space  with  the 
newspaper  chief  was  a  mighty  chilly  affair. 
Without  referring  to  the  fact  that  the  cir- 
cuit was  a  political  outcast,  the  editor  de- 
clared that  his  columns  were  closed  unless 
the  circuit  presented  justified  publicity. 

Then  began  the  search  for  an  idea  which 
could  be  localized.  Nothing  materialized, 
but  the  exploitation  man  did  find  a  story 
of  local  interest  which  had  nothing  to  do 
with  the  theatre  itself.  He  discovered  a 
group  of  Italians  in  the  city  who  made  the 
rounds  of  buildings  at  night  to  catch  spar- 
rows sleeping  on  fire  escapes — the  birds 
eventually  becoming  sparrow  pot  pie.  With 
names  and  addresses  it  was  a  pretty  good 
human  interest  feature  The  exploitation 
man  wrote  it  and  submitted  it.  The  after- 
math was  the  suspension  of  the  editorial 
barrier,  and  the  editor  himself  enabled  the 
house  to  crash  page  one  of  his  paper  by 
having  the  star  of  the  production  donate 
$5  to  the  town's  milk  fund 

V 

H.  F.  McElroy,  city  manager  of  Kansas 
City,  appears  to  be  a  friend  of  theatres.  In 
announcing  the  disbanding  of  the  police  band 
for  reasons  of  economy,  he  commented:  "This 
administration  intends  to  protect  the  public,  not 
amuse  it.  We  will  let  the  theatres  do  the 
entertaining." 

V 

There  is  at  least  one  player  in  Hollywood 
who  appears  to  have  a  justifiable  claim  to  the 
distinction  of  being  unusual.  She  is  Miss 
Evalyn  Knapp,  who  frankly  admits  that  she  is 
only  "a  little  bit  better  than  a  bit  player,"  and 
has  no  beauty  secrets,  never  goes  on  a  diet  or 
takes  special  exercises  and  does  "absolutely 
nothing!"  to  keep  fit. 

V 

When  the  King  of  Siam  visited  these 
shores  quite  some  time  ago  he  purchased 
$9,000  worth  of  theatre  lighting  equipment 
for  the  Chalorm  Krung  theatre  at  Bangkok. 
The  devices  were  shipped  this  week  by  a 
St.  Louis  firm. 

V 

It  happened  in  Portland,  Oregon,  last  week, 
during  the  road  showing  of  Metro's  "Grand 
Hotel."  An  excited  patron  at  the  box  office 
asked  for  "one  single  on  the  tenth  floor,"  and 
the  cashier  replied:  "for  sleeping  or  jumping?" 

V 

Morton  Downey  once  sold  phonographs  for 
$15  a  week  and  was  paid  only  eight. 

V 

"Jackie  Cooper,"  ascording  to  James  R. 
Quirk,  publisher  of  Photoplay  Magazine, 
"whose  salary  runs  into  four  figures  a  week,  is 
allowed  50  cents  each  week  for  spending  money. 
And  to  Jackie,  who  hasn't  the  slightest  notion 
of  how  much  he  earns,  that  50  cents  looks  like 
the  inside  of  Mellon's  bank." 


LAST  week's  paragraph  about  Dr.  Hugo 
Riesenfcld  reminds  us  of  how  that  title  of 
"Doctor"  came  to  be.  Some  13  years  ago 
when,  among  other  things,  Terry  Ramsaye,  was 
conducting  the  publicity  and  promotional  affairs 
of  the  Rialto  and  Rivoli  theatres,  there  was  a 
conference  in  the  office  of  Mr.  Samuel  Lionel 
Rothafel.  Roxy  had  discovered  that  Dr.  Firmin 
Schwinnen,  famous  Rialto  organist,  appeared  so 
designated  in  the  house  program,  in  honor  of 
his  Ph.D.  from  an  American  university. 

Roxy  was  a  shade  disturbed.    Riesenfeld,  the 
director  of  music  and,  therefore,  in  superior 
position  to   all   organists,  was   merely  Hugo 
Riesenfeld  on  the  program. 
Roxy  sent  for  his  musical  chief. 
"Hugo,"  he  demanded,  "have  you  ever  been  to 
school— a  university?"  Riesenfeld,  a  bit  puzzled, 
paused  and  then  answered,  "Yes,  a  few." 
"Such  as?"    inquired  Roxy. 
"Such  as  the  University  of  Paris." 
"Okay !   exclaimed   Roxy.     And  turning  to 
Ramsaye,  he  added,  "It'll  be  Doctor  Riesenfeld 
on  the  program  after  this." 

And  so  it  was— until  Roxy  left  those  theatres. 
Meanwhile  visiting  stars  making  personal  ap- 
pearances occasionally  embarrassed  Doctor 
Riesenfeld  by  asking  him  "what  to  do  for  a 
cold." 

V 

The  late  Charles  K.  Harris,  author  of  "After 
the  Ball,"  left  an  estate  valued  at  |25,945,  in- 
cluding rights  to  154  songs.  These  are  esti- 
mated to  be  worth  $155  each,  while  33  motion 
picture  scenarios  are  appraised  at  the  low  sum 
of  $6  each. 

V 

To  ivcep  or  not  to  weep — that  is  the  ques- 
tion, it  would  seem,  in  the  minds  of  movie- 
goers. Laughter  and  tears  run  neck  and  neck 
in  the  national  movie  preference  poll  now  being 
conducted.  Preference  for  comedy  and  tragedy 
are  about  equal. 

"What  this  country  needs  is  more  belly 
laughs,"  declared  Robert  Woolsey,  the  screen 
comedian.  On  the  other  hand,  Wallace  Irwin, 
the  author,  states  the  position  of  the  many  who 
are  not  ashamed  or  sorry  to  use  their  hand- 
kerchiefs at  the  movies. 

"I  am  not  one  of  those  tired  business  men," 
he  comments  on  his  ballot,  "who  think _  that 
plays  shouldn't  be  sad  because  there  is  so 
much  sadness  in  the  world.  That's  buncombe. 
Grown-up  people  should  not  be  so  weak-nerved 
that  they  can't  stand  seeing  a  picture  of  life  as 
it  is." 

V 

Ira  Jay  Ingraham,  cameraman  of  around- 
the-world  fame  in  connection  with  the 
"Cruise  of  the  Speejacks"  and  many  Burton 
Holmes  travelogues,  passed  through  New 
York  this  week  on  his  way  from  the  Pacific 
Northwest  to  London  on  a  pictorial  errand. 
In  this  instance  his  job  is  to  paint  a  word 
picture  for  some  British  stockholders  per- 
taining to  an  Idaho  silver  mine. 

V 

Pete  Wood  of  Columbus,  after  reading  of 
Louis  B.  Mayer's  call  on  President  Hoover  to 
register  a  friendly  word  on  the  beer  tax  idea, 
writes  that  "irrespective  of  'Old  King'  Cole's 
blast,  fifty  million  Frenchmen  and  Mayer  and 
Wood  can't  be  wrong!" 


IN  THIS 
INDUSTRY 


If  you  have  talked  with  Fox  executives 
or  employees  you  have  met  it. 

It  is  the  confidence  which  now  inspires 
Fox  Film  Corporation — a  confidence 
coming  out  of  the  knowledge  of  con- 
structive policies  at  work  at  the  Home 
Office  and  at  Movietone  City. 

The  purpose  of  this  advertisement  is  not 
to  publicize  policies. 


The  results  of  these  policies  will  be  given 
the  publicity  they  demand  very  soon. 

Until  then  there  will  be  no  idle  prom- 
ises or  boasting. 

Meanwhile  showmen  to  whom  the 
future  of  the  industry  is  important  are 
advised  to  . . . 


WATCH  FOX 

THIS  YEAD! 
II  H  Wfr  mm      HH  1^1  H  Hi 


26 


MOTION    PICTURE  HERALD 


June    18,  1932 


EDUCATIONAL  WILL  RELEASE  145 
SHORT  SUBJECTS  DURING  1932-33 


AN  EXPERIMENT 
IN  LANGUAGE 

Manager  Henry  Sommers  of  the 
Paramount,  in  Hamilton,  Ohio,  is  ex- 
perimenting with  foreign  language 
pictures,  looking  to  the  regular  pre- 
sentation of  them,  in  the  event  they 
prove  successful  in  the  experiment. 
He  has  booked  one  of  the  new  German 
feature  productions  for  one  night,  r.s 
half  of  a  double  feature  bill  with 
"The  Misleading  Lady."  It  marks  the 
first  time  a  foreign  language  picture 
will  be  shown  in  the  city,  and  the 
German  population  was  notified  di- 
rectly of  the  event  by  mail. 


Baltimore  Manager  at  Head 
Of  Local  Protection  Group 

C.  Elmer  Nolte,  manager  of  the  Grand 
theatre,  Baltimore  and  vice-president  of  the 
Exchange  Club  of  his  vicinity,  is  actively 
working  with  his  organization  to  protect 
the  merchants  from  the  curb  vendors  in  the 
section. 

Nolte  claims  curb  dealers  compete  with 
storekeepers  paying  high  rentals  and  vari- 
ous license  fees,  and  employing  assistants. 
Objection  is  made  because  merchants  are 
selling  at  low  figures  and  profits  are  small. 
A  protest  will  be  made  to  the  local  board 
of  estimate. 


Crash  Verdict  Set  Aside 

Supreme  Court  Justice  Lewis  J.  Smith, 
Mineola,  Long  Island,  has  set  aside  a  sealed 
verdict  for  the  defense  in  the  trial  of  a 
$50,000  suit  brought  by  Mrs.  May  Voyes 
of  Woodmere,  widow  of  William  Fox's 
chauffeur,  Joseph,  against  Muriel  and  Doro- 
thy Kane  of  New  York.  Voyes  was  killed 
when  Mr.  Fox's  car  collided  with  that  of 
Muriel  Kane. 


35  Owners  Join  Kansas  MPTA 

Owners  of  35  Kansas  City  suburban 
houses  automatically  became  members  of 
the  MPTA  of  Kansas  and  Missouri  when 
the  Independent  Theatre  Owners.  Inc.,  of 
Greater  Kansas  City,  voted  to  defray  part 
of  the  office  expense  of  the  MPTA.  The  or- 
ganization as  a  whole  will  not  be  affiliated, 
however. 


Howson  Umpires  Tennis 

Albert  Howson,  director  of  censorship 
for  Warner,  officiated  at  the  Davis  Cup 
inter-zone  tennis  matches  between  the 
United  States  and  Brazil  at  the  West  Side 
Tennis  Club,  Forest  Hills,  Long  Island, 
June  9  to  11.  Howson  is  a  member  of  the 
Tennis  Umpires'  Association. 


Bank  Closing  Hits  Stars 

Numerous  film  stars,  including  Greta 
Garbo,  Will  Rogers,  Harold  Lloyd  and  Jean 
Harlow  are  said  to  have  suffered  financially 
through  the  closing  of  the  First  National 
Bank  of  Beverly  Hills. 


Schedule  Will  Be  Divided  Into 
1 7  Series;  Eight  To  Be  Two- 
Reelers,  Eight  One-Reelers 
and  One  a  Burlesque  Serial 

Educational  will  offer  145  short  subjects 
during  the  1932-33  season,  of  which  total 
56  will  be  two-reelers,  88  one-reel  novelties 
and  comedies,  and  a  burlesque  serial,  to  be 
released  in  the  form  of  six  two-reel  episodes. 

There  will  be  17  series  in  the  complete 
production  schedule,  eight  of  two  reels  each, 
the  serial  group  and  eight  of  one  reel  each. 
Harry  Langdon,  who  has  been  off  the  screen 
for  some  time,  will  return  in  one  group. 

Seven  Two-Reel  Series  Set 

Seven  of  the  two  reel  series,  already  set, 
are  as  follows : 

Eight  Mermaid  comedies,  with  Harry 
Langdon  starring.  Harry  S.  Edwards  will 
direct  part  of  these  and  Arvid  Gillstrom  the 
remainder. 

Six  sports  featurettes,  with  Charles  Pad- 
dock writing  the  stories  and  James  Gleason 
directing.  James,  Lucille  and  Russell  Glea- 
son will  be  featured.  The  comedies  will  have 
a  sports  angle,  but  will  be  along  the  lines  of 
Mr.  and  Mrs.  Sidney  Drew  comedies. 

Six  Kendall-de  Vally  Operalogues,  done 
in  English  with  music  from  popular  operas. 

Seven  Vanity  Comedies,  to  be  produced 
by  Al  Christie  with  Mary  Carlisle,  Helen 
Mann,  Eleanor  Hunt,  Betty  Lorraine,  Bob- 
by Vernon,  Glen  Tryon,  Bill  Bevan,  Vernon 
Dent  and  John  and  Buster  West. 

Eight  Torchy  Comedies,  to  be  produced 
by  C.  C.  Burr,  with  Ray  Cooke  again  in 
the  title  role. 

Tom  Howard  comedies,  to  be  produced 
in  the  east  by  Larry  Kent,  former  Para- 
mount short  subject  chief.  All  other  shorts 
will  be  produced  on  the  Coast. 

Six  episodes  of  "The  Great  Hokum  Mys- 
tery," a  satirized  version  of  an  old-time 
serial,  with  the  original  film  and  comedy 
chatter  by  Lew  Lahr  and  Harry  Miller. 

Nine  comedies  starring  Andy  Clyde. 
These  will  not  be  produced  by  Mack  Sen- 
nett  for  Educational  release,  as  in  the  past. 

Six  One-Reel  Groups 

The  six  series  of  one-reel  subjects  on  the 
program  and  already  determined  are: 

Six  Spirit  of  the  Campus  numbers  with 
Reinald  Werrenrath,  to  be  produced  by  Lar- 
ry Kent  and  to  center  around  campus  songs. 
The  Alumni  Club  will  sing  in  them. 

Six  Baby  Burlesks  with  youngsters  from 
18  months  to  four  years.  Each  will  be  a 
comedy  treatment  of  a  serious  drama  or 
story.    Jack  Hays  will  produce. 

Do  You  Remember  series,  flashbacks  to 
the  "gay  nineties,"  accompanied  by  humor- 
ous patter,  to  be  produced  bv  Johnnv 
Walker. 

Twenty-six  Terry-Toons  to  be  done  by 
Frank  Moser  and  Paul  Terry,  with  Philip 
Scheib. 

Lyman   H.   Howe's   Hodge-Podge,  with 
Robert  E.  Gillaum  in  charge  of  production. 
Nathan,    Woodard    and    Fairbanks  will 


OLYMPICS  FUNNY 
TO  PARAMOUNT 

The  Paramount  Coast  studio  claims 
to  have  monopolized  the  comedy  stage 
talent  of  Hollywood  for  the  film, 
"Million  Dollar  Legs,"  farce  based  on 
the  impending  Olympic  Games.  The 
list  announced  includes  Heinie  Conklin, 
Al  Bridge,  Ted  Stanhope,  Jack  Oakie, 
W.  C.  Fields,  Andy  Clyde,  Ben 
Turpin,  Hank  Mann,  George  Bar  bier, 
High  Herbert,  Billy  Gilbert,  Vernon 
Dent,  Teddy  Hart,  and  so  forth.  Lyda 
Roberti  will  have  a  leading  feminine 
role  and  Dickie  Moore  will  head  the 
younger  element. 


Paramount  Plans  15  Features, 
9  Shorts  from  French  Studio 

Paramount  will  produce  15  features  and 
nine  shorts  at  the  Joinville  studio,  near 
Paris,  during  the  1932-33  season.  The 
shorts  will  be  comedies  exclusively,  as  a  re- 
sult of  the  success  during  the  past  season 
of  that  type  of  subject,  the  company  an- 
nounces. 

Among  the  artists  to  be  features  in  the 
productions  will  be  Suzy  Vernon,  Meg  Lem- 
monier,  Saint  Granier,  Henry  Garat,  Marie 
Glory,  Fernand  Gravey,  Baron  Fils,  Noel- 
Noel  and  Pierre  Etchepare. 


U.  S.  Releases  Film  on  Roads 

The  United  States  Department  of  Agri- 
culture has  released  a  six-reel  sound  film, 
"An  International  Study  of  American 
Roads,"  showing  the  extent  of  the  highway 
system  in  the  country,  construction  methods 
and  engineering  activities.  It  was  recorded 
on  RCA  Photophone  system,  and  scored  by 
the  United  States  Marine  Band.  On  35  mm. 
sound-on-film,  it  is  loaned  to  responsible 
borrowers  by  the  Office  of  Motion  Pictures 
of  the  department,  with  borrower  paying 
carrying  charges. 


Loew  to  Drop  Atlanta  House 

The  Loew  circuit  will  relinquish  control 
of  the  Fox  in  Atlanta,  which  it  has  operat- 
ing under  a  pooling  arrangement,  when  the 
agreement  expires  August  1,  according  to 
E.  A.  Schiller,  Loew  executive,  returned 
last  week  from  a  southern  trip. 


Hutchinson,  Steiner  to  Coast 

Charles  Hutchinson,  Allied  Pictures  di- 
rector, and  Bill  Steiner,  production  super- 
visor, have  left  New  York  for  the  Coast  to 
begin  work  on  the  new  season's  product. 


produce  a  series  of  13  one-reelers,  titled 
"Battle  For  Life."  The  series  will  be  de- 
voted to  the  struggle  for  life  carried  on  by 
insects.  Micro  and  macro-photography  will 
be  extensively  used  in  the  films. 

One  additional  series  of  two-reelers  and 
two  other  groups  of  one-reelers  will  be  an- 
nounced shortly  to  complete  the  program. 


June    18,     193  2 


MOTION    PICTURE  HERALD 


27 


LEADING  STAGE  PRODUCERS  MERGE 
THEIR  BOOKINGS  TO  "SAVE  ROAD'' 


Shubert  Receivers  Have  Second 
Plan  for  Deal  with  Erlangers 
to  Consolidate  Booking  in 
Cities  Outside  of  New  York 

The  Theatre  Guild,  the  Shuberts  and  Er- 
langers have  merged  their  producing  and 
booking  interests  in  twelve  subscription 
cities  for  the  coming  season.  The  merger 
will  operate  under  the  name  The  American 
Theatre  Society. 

Immediately  following  the  announcement 
of  this  merger,  a  supplementary  move  this 
week,  initiated  by  the  receivers  of  the  Shu- 
bert Theatre  Corporation  and  its  subsidia- 
ries, calls  for  the  consolidation  of  other 
booking  activities  of  the  Shubert  and  Er- 
langer  offices  outside  of  New  York,  under 
one  company,  soon  to  be  formed.  Marcus 
Heiman,  an  Erlanger  executive  and  former 
president  of  the  Orpheum  circuit,  will  head 
the  new  booking  company,  according  to  C. 
Fiske.  representing  the  Irving  Trust  Com- 
pany, co-receiver  with  Lee  Shubert.  Under 
the  agreement,  the  Shubert  and  Erlanger 
booking  offices,  long-standing  rivals,  will  be 
represented  equally  on  a  supervisory  board, 
the  receivers  and  the  Erlanger  interests  each 
holding  50  per  cent  of  the  company's  stock. 
Each  party  will  contribute  equally  to  a 
small  capital,  not  to  exceed  $10,000. 

The  three-way  deal,  due  in  part  to  the 
straits  in  which  the  stage  has  found  itself 
as  a  result  of  the  competition  of  the  motion 
picture,  follows  several  years  of  promulga- 
tion of  varied  suggestions  to  "save  the 
stage."  It  is  purposed  eventually  to  pro- 
vide, through  The  American  Theatre  Soci- 
ety, an  entire  season  of  trademarked  attrac- 
tions, selected  by  a  committee  of  judges, 
from  the  output  of  cooperating  and  allied 
producers.  The  three  organizations  will  have 
established  subscription  audiences  for  their 
plays  and,  says  Beauvais  Fox,  past  presi- 
dent of  The  Theatrical  Press  Representa- 
tives of  America,  in  The  T.  P.  R.  O.  A. 
Quill,  will  "be  in  a  position  to  extend  a 
season's  bookings  to  selected  productions 
from  Gilbert  Miller,  Arthur  Hopkins,  John 
Golden,  Jos.  P.  Bickerton,  Jr.,  Brock  Pem- 
berton,  Eva  LeGalliene's  Repertory  or  any 
other  independent  producer  who  may  like  to 
take  advantage  of  the  'American  Theatre 
Society'  plan." 

The  arrangement  calls  for  the  raising  of 
a  fund  among  those  in  the  pool  for  the  pur- 
pose of  covering  the  expenses  of  organizing 
the  subscription  audiences  and  extending  the 
plan  into  other  cities. 

The  Theatre  Guild,  which  will  maintain 
its  policy  of  guaranteed  productions,  in  its 
announcement  declared  that  the  agreement 
"may  mean  the  renaissance  of  the  road." 
It  is  planned  to  have  one  efficient  booking 
office  and  the  Guild  is  to  direct  the  move- 
ment with  a  corps  of  publicity  salesmen. 
The  announcement  says  "there  will  be  a 
local  management  of  subscription,  with  a 
deputy  of  the  merged  interests  in  charge  in 
each  center  and  a  number  of  field  agents 
organizing  the  audiences."    It  is  reported 


that  a  $2.50  top  is  to  be  set  and  competing 
theatres  are  to  be  eliminated  except  in  Chi- 
cago, Boston  and  Philadelphia. 

The  Theatre  Guild  initiated  the  subscrip- 
tion audience  plan  in  tour  cities  in  1927 
and  the  Shuberts  two  years  later  under 
auspices  of  the  Professional  Players  in 
Philadelphia,  Boston,  Washington,  Pitts- 
burgh and  Buffalo,  under  the  Dramatic 
League  in  Chicago,  Cincinnati,  Cleveland, 
Detroit  and  Kansas  City,  and  under  the 
Drama  Association  in  St.  Louis.  The  Guild 
has  had  seasons  in  most  of  these  cities  and 
in  Baltimore. 

The  press  representatives'  long-standing 
appeal  for  a  United  Producers  of  America 
had  been  endorsed  by  John  Golden,  George 
M.  Cohan,  Sam  H.  Harris  and  by  a  number 
of  drama  editors. 

The  purpose  of  the  Shubert-Erlanger 
merger  in  general  will  be  of  the  same  na- 
ture as  the  other,  looking  to  the  prevention 
of  booking  conflicts  and  unnecessary  losses 
through  competition.  It  is  announced  that 
"the  plan  may  involve  additional  (theatre) 
abandonments,  though  in  some  instances  it 
is  likely  to  involve  the  taking  back  of  the- 
atres already  given  up." 

It  will  be  necessary  that  court  sanction 
be  obtained  for  the  participation  of  the  Shu- 
bert receivers  in  the  plan,  which  authoriza- 
tion will  be  sought  immediately  from  Fed- 
eral Judge  Francis  G.  Caffey. 

It  is  intended  that  the  Erlanger  office  and 
the  receivers  are  to  operate  their  own  the- 
atres separately,  while  additional  houses 
will  be  operated  through  subsidiaries,  by 
the  booking  company  itself  or  by  inde- 
pendents. The  company  would  receive  a 
fee,  or  share  of  the  profits,  to  be  agreed 
upon,  and  the  remaining  profits  would  be 
divided  equally  by  the  local  subsidiaries  of 
the  Shuberts  and  the  Erlanger  interests. 
Despite  recent  rumors  of  a  complete  merger 
of  the  two  companies,  it  is  announced  that 
no  combination  is  contemplated  in  produc- 
tion, or  booking  in  New  York. 

Universal  Film  To  Be  Shown 
To  Police  Chiefs  in  Session 

The  Universal  picture,  "Radio  Patrol," 
dealing  with  the  radio-equipped  police  car, 
will  be  shown  on  June  16  at'  the  annual 
convention  of  the  International  Police 
Chiefs,  scheduled  for  the  Multnomah  Hotel, 
Portland,  Ore.  The  grand  ballroom  of  the 
hotel  has  been  equipped  for  the  showing. 

The  film  was  recently  viewed  by  police 
groups  in  Los  Angeles  and  San  Francisco. 
Arrangements  for  the  screening  have  been 
concluded  between  A.  J.  O'Keefe,  Universal 
manager  in  Portland,  and  the  convention 
committee  in  charge  of  arrangements. 


Jewish  Film  Booked 

"Joseph  in  the  Land  of  Egypt,"  Jewish 
talking  film  directed  by  George  Roland,  is 
scheduled  for  three  days  at  the  Warner 
Metropolitan  Opera  House,  Philadelphia, 
this  week.  Guaranteed  Pictures  Company, 
Inc.,  is  producer  and  distributor. 


No  Sales  Session 
By  United  Artists 


United  Artists  will  hold  no  sales  meet- 
ings of  any  kind  this  year,  Al  Lichtman, 
vice  president  in  charge  of  distribution,  an- 
nounced. Mr.  Lichtman  said  that  the  com- 
pany's new  product,  and  any  innovations  in 
sales  plans,  would  be  communicated  to  field 
sales  staffs  in  a  routine  manner  and  without 
the  holding  of  either  national  or  regional 
meetings. 

•  Mr.  Lichtman  intimated  that  considera- 
tions of  economy  played  an  important  part 
in  the  decision  to  do  away  with  sales  meet- 
ings this  year. 

"Conventions  are  costly,"  he  said,  "and 
their  chief  benefit  is  found  in  the  cheerful- 
ness they  instill  in  the  men.  The  same  thing 
can  be  accomplished  in  other  ways.  I  am 
considering  giving  salesmen  a  week's  vaca- 
tion." 

United  Artists  held  its  first  sales  conven- 
tion four  years  ago. 

Mr.  Lichtman  said  that  United  Artists  will 
not  be  limited  to  any  specific  number  of 
pictures  in  carrying  out  next  season's  pro- 
gram, but  would  produce  a  picture  for  every 
good  story  it  acquired. 

"1  might  say  right  now  that  we  will  make 
12  pictures  in  the  forthcoming  season,  but 
if  we  come  across  20  stories  which  we  be- 
lieve suitable  for  production,  then  we  will 
make  that  many,"  Mr.  Lichtman  declared. 

Warner  Revises 
Release  Program 

Warner  has  revised  its  general  release 
schedule  up  to  and  including  the  week  of 
September  10,  with  a  sufficient  number  of 
features  already  completed  to  allow  release 
of  a  picture  a  week  up  to  December  31. 

The  new  schedule  with  release  dates  fol- 
lows : 

"The  Tenderfoot,"  starring  Joe  E.  Brown, 
June  18  (formerly  June  11)  ;  "Love  Is  a 
Racket,"  starring  Douglas  Fairbanks,  Jr.,  June 
25  (formerly  June  18)  ;  "The  Dark  Horse," 
with  Warren  William,  July  2  (formerly  June 
25)  ;  "Week-End  Marriage,"  with  Loretta 
Young,  July  9  (formerly  June  18)  ;  "Winner 
Take  All,"  starring  James  Cagney,  July  16 
(formerly  July  2)  ;  "The  Night  Flower,"  star- 
ring Barbara  Stanwyck,  July  23  (formerly 
August  6)  ;  "Miss  Pinkerton,"  Joan  Blondell's 
first  starring  picture,  July  30  (formerly  July 
16)  ;  "Without  Consent,"  with  Chic  Sale, 
August  6  (formerly  July  23)  ;  "Jewel  Rob- 
bery," starring  William  Powell  and  Kay  Fran- 
cis, August  13  (formerly  July  30)  ;  "Crooner," 
with  David  Manners,  August  20  (formerly 
August  13)  ;  "Doctor  X,"  with  Lionel  Atwill, 
August  27th  (formerly  July  9)  ;  "Two  Against 
the  World,"  starring  Constance  Bennett,  Sep- 
tember 3  (formerly  August  20);  "Big  City 
Blues,"  with  John  Blondell,  September  10 
(formerly  August  27). 


The  Picture  The  World  Will  Wei  come 


The  Picture  The  Critics  Will  Rave  About  I 

The  Picture  That  Will  Smash 


Down  The  Sales 

Resistance 

Of  Your  Hardest-I 

loiled  Fans! 

An  absolute  novelty.  A  complete  breakaway 
from  the  regular  line  of  movies  and  talkies.  Taken 
amid  the  frightful  blizzards  of  the  Arctic.  A  sin- 
cere yet  sensational  story  of  a  fight  for  life. 

UNPARALLELED  SCENES:- The  killing  of  the 
polar  bear  about  to  devour  the  belle  of  the  arctic.  The 
desperate  hunt  of  the  walrus  horde  on  ice  floes.  The 
sacrifice  of  human  life  to  save  other  human  lives.  The 
fight  against  freezing  to  death  in  the  ungodly,  raging 
storms  of  the  frozen  North.  The  sealing  of  living  tombs 
with  melted  ice  which  freezes  as  it  pours.  The  crushing 
pressure-ice  destroying  its  victims. 


UNIVERSAL'S 
SUMME  R 
SENSATION 


30 


MOTION    PICTURE  HERALD 


June    18,  1932 


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$3% 


Wo 

76% 
111 


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 V 

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This  chart,  based  upon  MOTION  PICTURE  HERALD'S  weekly  compilation 
of  box  office  receipts,  shows  a  comparison  of  theatre  receipts  in  sixteen  cities 
during  eleven  weeks  in  April,  May  and  June,  1930,  1931  and  1932.  The  100  per 
cent  line  represents  the  average  weekly  receipts  during  the  entire  year  1930. 

MAYFAIR  SCHEDULES  24 
FEATURES  FOR  1932-33 


Four  Specials,  10  Melodramas, 
10  Action  Pictures  Planned 
By  Independent;  Signing  of 
Players  to  Await  Production 

Mayfair  Pictures,  one  of  the  larger  of 
the  independent  producing  companies,  of 
which  George  W.  Weeks  is  president,  will 
offer  24  features  during  the  1932-33  season. 
The  schedule  will  be  divided  into  three  di- 
visions:  four  "specials,"  10  melodramas  and 
10  action  pictures. 

The  company  announces  no  player  or 
directorial  assignments,  stating  its  belief 
that  it  is  more  advantageous  to  arrange 
players  and  directors  at  the  time  of  indi- 
vidual picture  production.  The  program,  ar- 
ranged by  Mr.  Weeks,  Claude  Macgowan, 
executive  vice-president  and  general  man- 
ager, and  Cliff  Broughton,  vice-president 
in  charge  of  production,  follows : 

The  "specials"  are:  "Sister  to  Judas," 
story  of  the  effort  of  a  sister  to  check  her 
brother's  criminality;  "Vanishing  Women," 
a  story  of  ignorant  women  and  their  patron- 
age of  quack  fortune  tellers ;  "Her  Resale 
Value,"  in  which  a  woman  of  loose  morals 
sees  herself  20  years  hence ;  "Society's 
Children,"  concerning  the  attempts  of  chil- 
dren, no  longer  wealthy,  to  disguise  their 
situation. 

The  melodramas  planned  are :  "Velvet 
Vultures,"  a  story  of  suave  racketeers,  prey- 
ing upon  the  drink-crazed  youngsters  of 
society ;  "Her  Mad  Night,"  a  story  of  com- 
plications arising  out  of  one  girl's  slight 
indiscretion ;  "Red  Heads  vs.  Blondes,"  a 


reopening  of  the  feud  between  the  "pre- 
ferred" girls;  "Malay  Nights,"  one  woman 
selling  herself  for  money  with  which  to  re- 
turn to  civilization;  "Behind  Jury  Doors," 
a  court  room  story;  "Phantom  Fingers,"  a 
crime  years  ago  acts  as  a  boomerang  on  its 
perpetrator ;  "Midnight  Warnings,"  a  mys- 
tery story ;  "Dance  Hall  Hostess,"  a  treat- 
ing of  the  trials  and  tribulations  of  a  taxi 
dancer ;  "Visiting  Nurse,"  glorifying  an  un- 
sung heroine;  "Revenge  at  Monte  Carlo,"  a 
story  of  adventure  at  the  famed  playground. 

In  the  action  division  will  be  "Heart 
Punch,"  a  story  of  the  prize  ring;  "When 
Chinatown  Sleeps,"  an  adventure  in  San 
Francisco's  Chinatown ;  "When  a  Marine 
Sees  Red,"  a  story  of  the  service;  "Wicked 
Wings,"  a  story  of  the  air  lanes ;  "Where 
There's  Smoke  ,"  a  new  angle  on  fire- 
fighting;  "Night  Cab,"  detailing  the  troubles 
of  a  taxi  night  hawk ;  "Hot  Pages,"  a  story 
behind  the  scenes  of  a  "beat" ;  "The  Open 
Switch,"  treating  of  railroads  and  railroad 
men;  "The  Riot  Squad,"  the  story  of  a  fac- 
tory riot ;  "Brothers  of  the  Road,"  a  tale 
of  a  "has-been"  and  a  youngster  who  were 
thrown  together. 


Sol  Edwards  Named  Assistant 
Sales  Manager  at  Educational 

Sol  Edwards,  formerly  with  World  Wide 
Pictures,  feature  product  organization  of 
Educational,  has  been  appointed  assistant 
sales  manager  of  Educational,  under  J.  H. 
Skirball,  general  sales  manager.  Mr.  Ed- 
wards was  at  one  time  connected  with  Uni- 
versal, United  Artists  and  Warner. 


Majestic  Formed 
By  Coldstone  On 
Cooperative  Basis 


Majestic  Distributing  Corporation,  new 
national  independent  producing-distributing 
organization,  built  upon  the  principle  of  the 
old  First  National,  with  22  independent  ex- 
change operators  equal  partners,  will  offer 
during  the  coming  season  26  features,  com- 
prising four  specials,  18  features  and  six 
westerns  starring  Jack  Hoxie. 

These  details  of  the  organization,  chiefly 
sponsored  and  financially  supported  by  Phil 
Goldstone,  independent  producer  and  finan- 
cier, were  determined  at  a  three-day  session 
held  late  last  week  at  the  Congress  Hotel  in 
Chicago.  Three  features,  "Phantom  Ex- 
press," "Unwritten  Law"  and  "By  Whose 
Hand"  have  already  been  completed  by  Ma- 
jestic on  the  Coast.  Exchange  operators 
present,  at  the  session  represented  22  key 
cities.  The  company  will  operate  as  a  co- 
operate franchise  organization. 

Herman  Gluckman  of  Capitol  Film  Ex- 
change, New  York,  was  elected  president ; 
William  D.  Shapiro  of  Boston,  first  vice- 
president;  Ben  Judell  of  Chicago,  second 
vice-president.  The  three,  with  Mr.  Gold- 
stone,  J.  Berkowicz  of  Buffalo,  Tony 
Luchese  of  Philadelphia  and  Sam  Wolf  of 
Los  Angeles  form  the  directorate  of  the 
company.  Mr.  Goldstone  will  produce  the 
26  films,  but  under  the  arrangement  mem- 
bers will  have  a  voice  in  all  company  poli- 
cies. 

A  production  budget  of  $3,000,000  for 
Majestic's  26  features  was  announced  by 
Mr.  Goldstone  on  his  arrival  in  New  York, 
following  the  Chicago  meetings. 

The  independent  producer  is  enthusiastic 
over  the  new  Majestic  studios  in  Hollywood, 
which,  he  says,  are  the  only  all-brick  stu- 
dios on  the  Coast.  RCA  "high  fidelity" 
equipment  is  used,  and  has  a  range  of  18,- 
000  cycles,  Mr.  Goldstone  said.  Modern 
facilities,  he  added,  will  result  in  savings 
on  studio  overhead  of  from  10  to  15  per 
cent  annually. 


Coast  Exhibitors 
Refuse  Affiliation 

Independent  exhibitors  of  southern  Cali- 
fornia have  formed  the  Independent  The- 
atre Owners  of  Southern  California,  thereby 
settling  a  long-standing  internal  controversy 
as  to  whether  or  not  the  group  should  affili- 
ate with  either  the  MPTOA  or  Allied 
States,  national  organizations.  Approxi- 
mately 300  are  members. 

Gus  Metzger  has  been  elected  president; 
B.  M.  Beringer,  vice-president ;  George 
Bromley,  secretary ;  R.  D.  Whitson,  treas- 
urer. Directors  are  Glenn  Harper,  Harry 
Hicks,  John  M.  Young,  Harry  Chotiner, 
Lawrence  Cohen.  Metzger  has  stated  the 
organization  may  back  either  of  the  national 
bodies,  depending  entirely  upon  the  merits 
of  the  question  involved  at  any  particular 
time.  In  this  policy  the  new  association 
follows  closely  that  of  the  TOCC  in  New 
York,  which,  affiliated  with  neither  major 
group,  supports  any  measure  thought  of 
benefit  to  the  local  exhibitors. 


the  Greatest  Exploitation  Campaign  Evei 


Series  -"Hail!  The 


WALT  DISNE\ 


MICKEY  MOUSE 


and 


SILLY  SYMPHONIES 


In  buying  the  I\6w  series,  you  get  not  only  the  pictures 
themselves,  great  as  they  are,  but  in  addition,  a  tremen- 
dous exploitation  campaign,  tying  in  with  twenty-six 
manufacturers  serving  200,000  stores,  giving  you  thou- 
sands of  window  displays  and  cooperative  newspaper 
ads  at  no  cost  to  yourself, 

Series  for  the  season  1932-33  Now  Booking 

APPLICATIONS  WILL  BE  CONSIDERED  in  the  ORDER 
OF  THEIR  RECEIPT!    FIRST  RELEASE  JULY  15TH! 


UNITED 
ARTISTS  e 


YOU  DON'T  HAVE  TO  BUY  ANY  OTHEh 
MICKEY  MOUSE  AND  13  SILLY  SYMPHONIES 


34 


MOTION    PICTURE  HERALD 


June     18,  1932 


banish  tears,  where  uproarious  laughter  stifles 
a  sob — tragedy  that  is  tragedy  to  the  boy  who 
is  living  it,  but  a  source  of  perpetual  laughter 
to  those  who  surround  him,  to  those  who  will 
see  him. 

Because  there  are  millions  who  dream  as 
Merton  Gill  dreamed,  you  have  an  audience 
that  is  already  waiting  to  be  pulled  in.  You 
can  do  it  with  the  right  kind  of  selling  copy, 
copy  that  emphasizes  the  humanness  of  "Make 
Me  a  Star,"  catchlines  for  ads  and  foundations 
for  publicity  stories  built  on  the  Hollywood  of 
fascination  and  failure,  of  dough  and  despair, 
of  hopes  and  helplessness,  of  ambitions  and  am- 
biguities, of  glory  and  of  oblivion. 

Tell  your  patrons  that  they'll  laugh  with  him 
and  at  him,  that  they  will  cry  with  him  and 
at  him,  that  they'll  fight  his  battles  for  him,  that 
they  will  hope  as  he  hopes,  and  that  when  he 
finally  gets  across,  when  fame  is  his  and  a 
career  of  a  star  lies  before  him,  they  will  be 
just  as  tearfully  glad  as  he  was. — McCarthy, 
Hollywood. 

Produced  and  distributed  by  Paramount.  Directed 
by  William  Beaudine.  Screen  play  by  Sam  Mintz, 
Walter  De  Leon  and  Arthur  Kober.  From  the  novel, 
"Merton  of  the  Movies,"  by  Harry  Leon  Wilson. 
Stage  play  by  George  S.  Kaufman  and  Marc  Con- 
nelly. Release  date,  July  1,  1932.  Running  time,  68 
minutes. 

CAST 

Merton  Gill    Stuart  Irwin 

"Flips"    Montague    Joan  Blondell 

Mrs.    Scudder   Zasu  Pitts 

Ben    Ben  Turpin 

Jeff  Baird    Sam  Hardy 

Tessie  Kearns    Helen  Jerome  Eddy 

Buck   Benson   George  Templeton 

Henshaw   Oscar  Apfel 


The  Doomed  Battalion 

(Universal ) 
Drama 

Every  so  often  appears  a  film  which,  in 
dramatic  power,  scenic  sweep  and  story  value, 
offers  an  opportunity  to  the  exhibitor  to  sell 
something  unusual  with  almost  a  certainty  of 
profitable  results.  "The  Doomed  Battalion"  is 
that  sort  of  production. 

Set  in  the  magnificent  Tyrolean  Alps,  on  the 
border  between  Austria  and  Italy,  in  the  time 
of  the  World  War,  all  exteriors  in  this  stark 
drama  of  the  bleak  mountain  struggle  were 
actually  filmed  in  its  locale.  Splendidly  the 
camera  has  caught  angled  shots  of  the  high 
peaks,  treacherous  reaches  of  rock,  avalanches, 
and  the  drama  of  Austrians  at  war,  marooned 
by  headquarters  at  the  top  of  a  mountain,  with 
orders  to  hold  the  position  until  the  last  man 
dies,  against  the  advance  of  the  Italian  army. 

The  cast,  in  respect  to  salable  names,  is  of 
no  real  value,  despite  the  fact  that  the  members 
give  excellent  performances.  Luis  Trenker, 
author,  adaptor,  leading  player,  is  especially 
strong,  but  unknown.  This  is  comparatively 
small  loss,  however,  since  the  production  offers 
so  much  else.  The  title  is  obviously  a  natural. 
A  battalion  of  soldiers,  close  to  their  village 
homes,  unable  to  see  or  communicate  with  their 
families,  are  doomed  to  hold  their  mountain 
post  against  all  odds.  When  all  else  fails,  the 
Italians  determine  to  undermine  the  mountain, 
blow  it  up,  and  its  defenders  with  it.  They 
wait  for  what  seems  certain  death.  There  is 
suspense,  action,  drama,  sweeping  scenic  beauty 
that  should  draw  the  patron  to  the  edge  of  his 
seat.  A  squadron  of  Austrians  led  by  Trenker, 
is  ordered  to  discover  the  reason  for  the  strange 
activity  of  the  Italians  far  below.  Dressed  in 
white  capes  for  snow  camouflage,  mounted  on 
skis,  the  patrol  sweeps  down  the  mountain,  in 
sequences  which  may  well  be  reckoned  among 
the  most  impressive  photographic  effects  ever 
caught  by  a  film  camera.  The  Rivoli  on  Broad- 
way opened  the  screen  to  extra  size  for  these 
shots,  and  the  effect  was  tremendous. 

Concentrate  in  exploitation  on  a  powerful 
drama,  in  a  most  brilliantly  photographed  and 
impressive  setting.  The  lack  of  cast  names  is 
more  than  amply  compensated.  The  film  war- 
rants a  spread  beyond  the  ordinary.  Play  it 
any  time,  on  the  best  night  or  the  worst,  but 
make  certain  the  patrons  know  they  will  see 
something    extraordinary,    something  gripping 


which  they  will  not  soon  forget.  Certainly  the 
children  will  appreciate  it.  The  boys  in  par- 
ticular will  enjoy  the  thrill  of  their  lives  during 
the  patrol  sequences. — Aaronson. 

Produced  and  distributed  by  Universal.  Directed 
by  Cyril  Gardner.  Story  by  Luis  Trenker.  Adapta- 
tion by  Luis  Trenker  and  Carl  Hartl.  Continuity  by 
Paul  Perez.  Dialogue  by  Patrick  Kearney.  Camera- 
men, Charles  Stumar  and  Sepp  Allgeier.  Release 
date,  June  16,  1932.    Running  time,  82  minutes. 

CAST 

Mario  Di  Mai   Tala  Birell 

Florian  Di  Mai   Luis  Trenker 

Arthur  Franchini   Victor  Varconi 

Austrian  General   G.   Von  Seyffertitz 

Italian  General   C.  Henry  Gordon 

Innerhofer   Gibson  Gowland 

Angelo   Henry  Armetta 


Merrily  We  Co  To  Hell 

(Paramount) 
Drama 

One  swell  selling  title,  but  not  such  a  good 
picture.  With  all  the  possibilities  of  such  a 
strong  b.  o.  name  to  work  with,  the  net  results 
fall  far  below  par.  Audiences,  we  have  found, 
do  not  take  kindly  to  drunken  leading  men 
(even  if  that  leading  man  is  Fredric  March), 
who  keeps  on  getting  drunk  for  no  good  reason 
whatsoever.  Insipidness  is  not  supposed  to  be 
a  leading  character's  best  qualification. 

The  title  is  charged  with  all  sorts  of  mag- 
netism for  seat-selling  purposes.  The  "hell" 
reference,  however,  must  be  treated  strictly 
in  accordance  with  good  common  sense  and  the 
type  of  community  in  which  you  are  catering 
to  public  tastes  and  entertainment.  Twisted 
around  a  bit,  this  title  could  be  made  to  mean 
about  everything  but  what  it  really  means. 
And  after  seeing  the  picture  we  must  admit 
that  they  were  not  going  to  hell  merrily  at 
all.  So  watch  that  when  you  start  to  work  out 
a  campaign. 

Audience  value  is  of  the  rapidly  changing 
variety.  At  times  you  are  completely  wrapped 
up  in  these  two  leading  characters.  Sylvia 
Sydney  is  adorable,  and  really  carried  the 
greater  portion  of  the  burden  of  trying  to 
make  this  good  entertainment.  March  is  at 
a  disadvantage  by  reason  of  an  often  unsym- 
pathetic role.  As  gauged  in  terms  of  compari- 
son, "Merrily  We  Go  to  Hell"  rates  a  classi- 
fication above  the  general  run  of  pictures,  but 
falls  short  of  really  being  one  of  the  better 
screen  offerings  of  the  season. 

Supporting  the  two  leading  stars  are  Skeets 
Gallagher  (always  able  and  acceptable)  and 
Adrianne  Allen.  Others  in  the  cast  are  OK, 
but  mean  nothing  on  the  marquee. 

It  is  suggested  that  you  get  the  pressbook 
and  read  the  synopsis  of  the  story  so  as  to  get 
a  better  line  on  the  best  selling  slants  to  be 
used.  Besides,  the  exchange  mats  offer  excel- 
lent material  for  the  building  up  of  excellent 
newspaper  ads,  and  since  this  will  be  the  most 
important  selling  angle  for  most  theatres  out- 
side the  key  cities,  every  showman  ought  to 
try  to  make  his  newspaper  advertising  un- 
usually good  for  an  attraction  like  this.  Re- 
member, smart  selling  and  advertising  will  pre- 
pare your  prospective  customers  for  what  they 
are  going  to  see  and  still  give  them  little  chance 
for  finding  fault. 

Not  suitable  for  children  or  for  Sunday 
showings  in  smaller  towns,  but  it  possesses 
enough  merchandising  material  to  warrant  a 
good  showing  at  the  box  office  for  most  thea- 
tres in  both  the  large  and  small  cities. — Lewis. 

Produced  and  distributed  by  Paramount.  Directed 
by  Dorothy  Arzner.  Screen  play  by  Edwin  Justus 
Mayer.  Based  on  the  story,  "I,  Jerry,  Take  Thee. 
Joan,"  by  Geo  Lucas.  Photographed  by  David  Abel. 
Release  date,  June  10,  1932.   Running  time,  88  minutes. 

CAST 

Jo^n   Prentice   Sylvia  Sidney 

Jerry  Corbett   Fredric  March 

Claire  Hempstead    Adrianne  Allen 

Buck    Skeets  Gallagher 

Charlcie    Florence  Britton 

Vi    Esther  Howard 

Mr.   Prentice    George  Irving 

Dick  Taylor    Kent  Taylor 

Damery    Charles  Coleman 

Butler    Leonard  Carey 

Housekeeper    Milla  Davenport 

Baritone    Robert  Greig 

Minister    Rev.   Neal  Todd 

June    Mildred  Boyd 

Stage  leading  man  Cary  Grant 


Diary  of  a  Revolutionist 

(  Amkino) 
Drama 

An  obviously  studied  effort  to  increase  the 
cadence  action  brings  this  production  closer  to 
the  American  public's  expectations  in  screen 
plays  than  is  the  case  with  much  of  the  product 
from  the  Soviet  studio.  The  audience  at  the 
Cameo  Theatre  in  New  York,  an  audience  with 
a  distinct  Russian  flavor,  showed  genuine  en- 
thusiasm. 

Military  and  industrial  activity  of  the  U.  S. 
S.  R.  are  combined  in  the  production.  The 
propaganda  is  frank,  but  this  time  it  takes 
rather  the  form  of  extended  footage  of  the  out- 
of-door,  and  of  statues  of  Soviet  leaders,  and  if 
your  audience  enjoys  such  filmfare  it  is  enter- 
tainment regardless  of  producer-intent.  The 
war  shots,  while  not  spectacular,  do  reach  one 
realistic  climax  when  an  armored  train  runs 
the  gauntlet  of  machine  gun  and  shell  fire  in 
carrying  ammunition  to  the  beleaguered  Red 
forces. 

The  plot  development  leaves  a  confusion  as 
to  the  real  central  character  of  the  production. 
Rybakon,  a  hero  of  the  Revolution  (the  mili- 
tary and  industrial  ends  are  connected  by  his 
diary),  finds  that  the  wife  of  Bagour,  to  whom 
he  brought  the  ammunition,  is  plotting  sabotage 
at  the  shipyard  over  which  Bagour  now  has 
charge.  Rybakon  dies  of  a  heart  attack  and 
Bagour  carries  on. 

The  native  music,  military  or  otherwise,  but 
of  a  patriotic^  nature  in  either  case,  apparently 
was  well  received  (patrons  on  both  sides  of  us 
hummed  the  airs  throughout  the  showing). 

For  a  patronage  appreciatively  foreign,  the 
picture  offers  a  homeland  appeal,  and  in  any 
case  there  is  less  of  the  heavy  tread  of  slow- 
moving  drama  than  might  be  expected. — 
Rovelstad. 

Produced  by  Mejrabpomfilm.  Distributed  by 
Amkino.  Directed  by  J.  I.  Urinov.  Music  by  V.  O. 
Oronsky.  Scenario  by  J.  A.  Protazanov  and  J.  I. 
LTrinov.  Photographed  by  B.  A.  Kozlov.  Release 
date,  June  8,  1932.  Running  time.  100  minutes. 
CAST 

Fcdor  Rybakon  G.  V.  Mouzalevsky 

Bagour  F.  B.  Blazhevitch 

Colonel   Belov  S.   A.  Martinson 

Elena,   his  wife  Sophie  Magarill 

Engineer  of  the  train  M.  M.  Tarkhanov 

Chauffeur   A.  Timontayev- 


Without  Consent 

(Warner  Bros.) 
Comedy 

If  you're  lucky  enough  to  have  this  one  in- 
cluded in  your  future  booking  sheets,  start 
shouting  about  it  now.  Use  a  whispering  cam- 
paign, any  kind  of  a  teaser  lead-up  you  care  to 
use,  but  start  early  letting  your  patrons  know 
that  you've  got  a  Chic  Sale  picture  coming  up 
that  tops  anything  he  has  ever  offered  before. 

It's  a  picture  that  will  appeal  to  every  mem- 
ber of  the  family  from  the  youngsters  to  the 
grandmothers,  and  every  age  will  get  a  different 
kick  out  of  it.  The  title  is  meaningless  as  far 
as  the  story  and  picture  go,  therefore  in  all 
your  advertising  concentrate  your  attention  on 
Chic  Sale.  You've  got  others  to  talk  about — 
Ann  Dvorak  of  "Scarface,"  David  Manners, 
Noah  Beery,  Maude  Eburne  and  Lyle  Talbot — 
but  the  more  your  campaign  boosts  Sale  in  a 
picture  of  good  clean  wholesome  fun,  the  like 
of  which  has  been  missing  from  the  screen  for 
a  long,  long  time,  the  better  your  box  office 
grosses  should  be. 

The  picture  is  comedy  from  beginning  to  end, 
but  it  deals  with  a  timely  topic  in  which  there 
is  great  interest,  particularly  in  the  smaller  and 
more  rural  cities  and  towns,  of  how  the  local 
independent  merchant  can  compete  with  the 
high  organized,  price  cutting  chain  outfits,  with 
comedy  all  the  way  through,  it  winds  up  with 
a  whirlwind  finish  that  should  send  your  patrons 
out  of  the  house  shouting  its  praises. 

Yet  you've  got  a  lot  more  than  names  and 
comedy  to  sell.  It's  difficult  to  sell  the  scope 
of  a  story  in  an  ordinary  ad  or  piece  of  pub- 
licity. But  in  "Without  Consent"  you've  got  a 
story,  plain,  simple,  appealing,  withal  making 


\ 


June    18,  1932 


MOTION    PICTURE  HERALD 


35 


good,  clean,  most  enjoyable  entertainment. 
There's  romance  without  sex,  drama  that  every- 
one knows  is  burlesque,  right  from  the  start, 
Sale  wins  and  holds  audience  sympathy.  There's 
a  happy  combination  of  modernism  against  "old 
times"  through  which  the  way  is'  open  to  all 
kinds  of  exploitation  angles.  You  can  build  a 
sweet  campaign  around  the  idea  that  although 
Crickle  (Chic  Sale)  was  an  oldtimer  he  was 
always  miles  ahead  and  much  more  modern 
than  the  smart  fellows.  Metropolitan  exhibitors 
can  stir  up  interest  by  exploiting  the  picture 
as  to  how  they  do  business  in  the  tank  town, 
while  the  smaller  and  more  rural  communities 
have  a  natural  appeal  to  local  pride  along  the 
line  of  how  the  hick  merchant  outsmarted  the 
city  slickers. 

Unless  you're  pretty  sure  of  your  ground, 
don't  line  up  any  kind  of  a  campaign  that 
would  show  you  taking  sides  in  the  independent 
owned-chain  operated  argument.  The  tempta- 
tion to  do  so,  inasmuch  as  so  much  of  the  story 
is  hinged  on  that  peg,  will  be  strong,  but  our 
warning  is :  look  before  you  leap.  Lining  up 
with  one  side  or  the  other  on  exploitation  gags 
might  be  a  nifty  right  now,  but  you  never  can 
tell  how  it  might  backfire  in  the  future. 

You've  got  plenty  to  interest  your  patrons — ■ 
originality,  a  good  cast,  a  clean  wholesome 
family  picture,  plenty  of  fun  in  both  action  and 
dialogue,  a  little  devilment,  and  a  nice  romance 
and  a  thrill  at  the  finish  that's  a  sweet  com- 
bination of  comedy  and  danger. 

Get  behind  this  and  your  box  office  should 
jingle  a  merry  tune. — McCarthy,  Hollywood. 

Produced  and  distributed  by  Warner  Brothers. 
Directed  by  Erie  C.  Kenton.  Based  on  the  story 
"Competition,"  by  Carl  Erickson.  Adaptation  and 
dialogue  by  Carl  Erickson  and  Harvey  Thew. 
Photographed  by  Dev.  Jennings.  Art  director,  Esdres 
Hartley.  Release  date,  July  23,  1932.  Running  time, 
72  minutes. 

CAST 

Crickle  Charles    (Chic)  Sale 

Marian   Ann  Dvorak 

Jerry   David  Manner 

Hilliker   Noah  Beery 

Elmer   Raymond  Hatton 

Brice   Lyle  Talbot 

Mrs.   Petrick  Maude  Eburne 

Jed   John  Larkin 

A  Woman  Customer  Jessie  Arnold 


What  Price  Hollywood 

(RKO  Pathe) 
Comedy  Drama 

Grab  this  picture  while  it's  hot !  It's  a  pace- 
maker ! 

It's  a  veritable  tornado  of  dollars.  If  you've 
been  doing  business,  it  should  keep  the  tide 
surging.  If  your  box  office  has  been  in  dol- 
drums. "What  Price  Hollywood"  ought  to 
transform  it  into  the  busiest  spot  in  town. 

Here's  what  it  is,  a  serio-burlesque  load  of 
inside  dope  on  what  the  folks  everywhere  out- 
side of  Hollywood  like  to  think  that  Hollywood 
and  its  people  are.  It's  packed  to  the  hilt  with 
glamour,  as  vivid  as  a  fireworks  display,  chock 
full  of  intimate  inside  stuff,  the  lowdown  on 
how  people  think  that  stars  get  the  breaks  and 
make  the  grade,  in  short,  full  of  that  stuff 
which  to  the  uninitiated  is  fascinatingly  mys- 
terious. 

It's  ready-made  showmanship  and  calls  for 
showmanship  of  the  highest  order.  Start  sell- 
ing it  the  minute  that  you  are  sure  you  have 
it  booked.  Rave  about  it.  Stick  the  title  and 
cast  names  every  place  you  can  stick  'em,  in 
newspapers,  on  bill  boards,  in  your  programs 
and  heralds,  in  your  advance  trailer,  and  don't 
forget  the  radio.  You've  got  something  to  sell, 
and  no  matter  how  enthusiastic  you  become  in 
your  campaign  you  won't  disappoint  anyone. 

Out  of  the  following  summary,  you  should 
be  able  to  pick  adaptable  suggestions  that  will 
sell  "What  Price  Hollywood"  to  S.  R.  O. 
business  any  place  in  the  country. 

Out  of  Hollywood  comes  the  story  of  how 
pictures  are  made — all  the  triumphs,  all  the 
disappointments,  the  fun  and  frivolity,  the 
tragedy,  plus  a  continuous  vein  of  humanness 
that  will  get  under  anybody's  skin — of  Mary 
Evans  (Constance  Bennett),  a  waitress  in  the 
Brown  Derby  who  gets  a  break  when  Max 
Carey    (Lowell   Sherman),   a   great   if  con- 


tinually tipsy  director,  takes  her  to  the  opening 
of  his  newest  picture  at  Grauman's  Chinese 
theatre.  You  have  all  the  thrill  of  such  an 
opening.  Atmospheric  shots  of  a  dozen  great 
openings  put  it  over. 

She  gets  her  chance  and  flops  as  thousands 
of  other  girls  have.  Think  of  the  lines  you 
can  use  here  to  lure  the  flapper  contingent  of 
your  patronage.  But  she  rehearses  her  bit, 
gets  another  chance,  and  when  Julius  Saxe 
(Gregory  Ratoff)  sees  the  rushes,  he  discovers 
a  new  star.  Comedy  mingles  with  sensational- 
ism as  Saxe  unloosens  the  floodgates  of  bally- 
hoo.   Mary  shoots  to  fame.    "America's  Pal !" 

Then  comes  romance  that  should  slay  them 
as  Lonny  Borden  (Neil  Hamilton),  wealthy, 
socially  prominent,  a  blue  blood,  falls  for  her, 
but  not  'till  he  drags  her  out  of  bed  in  her 
nightgown  does  he  get  any  place.  There's  sex 
there  if  you  want  it.  Then  comes  all  the  bally- 
hoo of  picture  making,  and  the  exploited  wed- 
ding that's  a  riot.  All  the  way  through  runs 
the  figure  of  Sherman,  almost  to  steal  it. 
Then  follows  tragedy,  audience  sympathy  as 
the  lovable  character  is  on  the  downgrade. 
Only  Mary  the  girl  he  skyrocketed  to  stardom 
is  in  his  corner.  Then  comes  the  thrill  of 
realty  as  the  director,  in  Mary's  home  recover- 
ing from  a  "bat,"  sees  a  picture  of  the  Carey 
that  was  and  his  reflection  in  the  mirror  of  the 
Carey  that  is.  There's  suicide  and  scandal 
which  the  world  is  all  too  ready  to  believe  of 
Hollywood.  But  there's  more  of  that  human 
element  as  Mary,  who  has  fled  to  Europe  to 
escape  it  all,  learns  that  the  truth  has  been  told 
and  that  she  can  return  and  resume  her  glitter- 
ing career. 

You've  got  everything  to  sell.  There's  a 
greater  Constance  Bennett  than  ever  before, 
different  from  the  "Bought"  and  "Common 
Law"  type,  a  lovable  girl,  because  she  sticks 
to  her  friends.  Lowell  Sherman  will  be  a 
revelation — comic,  dramatic,  tragic.  Gregory 
Ratoff  is  great  as  the  popular  idea  of  a  home- 
made producer  who  can  think  only  in  the  term 
of  "terrifies."  Neil  Hamilton — well  you've  had 
raves  enough  about  the  rest — apply  them  all. 

Sell  it  as  an  amazing  story  of  amazing  people. 
Don't  overlook  the  opportunity  of  shouting 
about  inside  stuff — there's  plenty  of  it,  a  story 
of  soaring  ambitions  of  people  whose  imagina- 
tion knows  no  limits — of  jealousies,  of  friend- 
ships, of  the  thrills  of  reality — a  story  of  pic- 
tures and  all  their  related  ballyhoo,  so  ballyhoo 
it.  Don't  worry  about  dignity.  It's  all  in  fun — 
the  fun  of  shooting  back  at  your  people  the 
things  they  like  to  believe.  Put  on  the  nearest 
thing  you  can  to  a  Hollywood  opening  night, 
the  night  you  open  the  picture.  Use  lights, 
music,  radio  or  loudspeaker  broadcasts.  If  you 
can  get  stars,  get  'em.  Get  your  local  celebrities 
anyway. 

In  "What  Price  Hollywood"  you've  got  a 
picture,  story  and  cast  that  you  can  exploit  all 
the  way  down  the  line.   Go  to  it  and  clean  up ! 

— McCarthy,  Hollywood 

Produced  and  distributed  by  RKO  Pathe.  Directed 
by  George  Cukor.  Story  by  Adele  Rogers  St.  John. 
Screen  play  by  Gene  Fowler  and  Rowland  Brown. 
Continuity  by  Ben  Markson  and  Jane  Murfin.  Re- 
lease date,  June  24,  1932.  Running  time,  78  minutes. 
CAST 

Mary   Evans  Constance  Bennett 

Maximilian   Carey  Lowell  Sherman 

Lonny   Borden  Neil  Hamilton 

Julius   Saxe  George  Ratoff 

Muto   Brooks  Benedict 

Cassie   Louise  Beavers 

James   Eddie  Anderson 


Society  Cirl 


Fox 

Comedy-Drama 

Having. seen  the  stage  play,  I  was  looking 
forward  with  some  misgivings  to  what  would 
happen  to  such  excellent  screen  material  when 
it  finally  reached  the  silver  sheet.  (All  right, 
sound  screen;  have  it  your  own  way.)  But  I 
can  now  report  that  my  fears  were  wasted. 
Fox  has  turned  out  a  swell  picture  of  the  sort 
that  cash  customers  on  Times  Square  or  Main 
Street  should  go  for  in  a  big  way. 

"Society  Girl"  is  not  a  "great"  picture,  but 
it  is  human  and  handles  its  characters  with  far 


more  sense  than  most  pictures  generally  do. 
Jimmy  Dunn  is  his  usual  carefree  self  and  fits 
the  role  like  a  glove.  Spencer  Tracy  at  times 
steals  the  picture ;  as  the  fighter's  manager  he 
is  right  at  home.  Peggy  Shannon,  we  felt,  was 
a  trifle  too  sweet  and  lovable  to  be  the  type 
of  woman  this  characterization  called  for.  How- 
ever, she  looks  and  acts  fine  and  will  win 
many  new  admirers. 

Box  office  value  of  this  title  depends  entirely 
on  how  you  propose  to  sell  it.  The  name  is 
in  the  neutral  class  and  unless  it  is  backed  up 
with  smart  showmanship  will  not  count  for 
early  returns.  We  say  early  returns  because 
we  feel  that  word-of-mouth  publicity  will  bring 
them  in  after  the  opening  day.  That  title,  built 
up  with  the  three  star  names  above  or  imme- 
diately below  it,  should  come  first  in  your  sell- 
ing campaign.  Catchlines  and  clever  mat  copy 
should  just  about  top  off  the  campaign  and 
pull  them  into  the  house. 

Audience  value  is  fine.  Dunn,  Tracy  and 
Shannon  keep  them  interested  all  the  way 
through  and  leave  you  wondering  time  and 
again  how  this  peculiar  love  affair  is  going 
to  end  for  all  parties  concerned.  Which  is 
the  way  it  should  be,  since  there  are  all  too 
many  plots  revealed  from  the  very  start  of  a 
picture.  Clever  direction  and  story  treatment 
improved  rather  than  hurt  the  screen  version 
as  compared  to  the  stage  play.  But  the  typical 
screen  ending  of  everybody  happy  is  always 
a  good  way  to  send  the  cash  customers  home 
satisfied. 

Managers  who  make  it  a  point  to  screen  their 
coming  attractions  will  be  'way  ahead  of 
brother  showmen  who  fail  to  do  so.  Seeing  a 
picture  like  "Society  Girl"  will  point  out  many 
good  selling  angles  which  it  would  be  impossi- 
ble to  include  in  any  particular  review,  since 
every  individual  situation  is  a  situation  unto 
itself — if  we  don't  sound  too  Greek-like. 

Not  suitable  for  children,  but  otherwise  OK. 
Small  towns  might  play  safe  and  spot  it  some- 
where midweek. — Lewis. 

Produced  and  distributed  by  Fox.  Directed  by 
Sidney  Lanfield.  Based  on  the  play  by  John  Lar- 
kin, Jr.  Adapted  from  the  story  by  Charles  Bea- 
han.  Continuity  and  dialogue  by  Elmer  Harris. 
Cameraman,  George  Barnes.  Sound,  W.  W.  Lind- 
say, Jr.  Art  director,  Gordon  Wiles.  Film  editor, 
Margaret  Clancy.  Release  date,  May  29,  1932.  Run- 
ning  time,   74  minutes. 

CAST 

Johnny  Malone    James  Dunn 

Judy   Gelett    Peggy  Shannon 

Briscoe   Spencer  Tracy 

Warburton    Walter  Byron 

Curly    Bert  Hanlon 

Alice   Converse    Marjorie  Gateson 

Miss  Halloway    Eula  Guy  Todd 


The  Dark  Horse 

(First  National) 
Comedy 

An  almost  perfect  "natural"  in  point  of  time- 
liness, this  more  or  less  hilarious  election  cam- 
paign farce  gives  the  showman  an  opportunity 
to  spread  his  selling  high,  wide  and  handsome. 
The  fact  that  it  is  cleverly  satirical  of  the 
manner  and  method  of  "selling"  a  candidate 
to  an  open-mouthed  public,  is  an  angle  worth 
playing  with,  but  that  is  only  one.  Let  your 
imagination  go  on  the  exploitation  campaign. 
Promise  the  potential  customers  a  hilarious 
time,  with  the  most  amusingly  stupid  candidate 
for  governor  that  ever  evaded  an  issue,  in  the 
person  of  round-faced,  spare-hajred  Guy  Kib- 
bee.  Guarantee  fun  and  fast  thinking  from  a 
campaign  manager  with  a  near  genius  for 
"putting  it  over,"  in  the  person  of  Warren 
William,  who  is  jumping  to  the  front  with 
large  strides  and  will  need  very  little  name 
exploitation. 

Wrap  Guy  Kibbee  around  the  title  and  sell 
them  as  one  parcel — of  electioneering  fun. 
Kibbee  is  the  dark  horse,  and  his  mental  equip- 
ment is  a  complete  blackout.  But  William 
puts  him  over  with  a  bang,  despite  the  opposi- 
tion tactics,  over  and  through  amusing  compli- 
cations, partly  concerned  with  William's  diffi- 
culties with  his  ex-wife,  Vivienne  Osborne, 
as  an  obstacle  in  the  way  of  his  marital  pursuit 
of  his  secretary,  pretty  Bette  Davis.  Frank 
McHugh  is  William's  assistant,  and  as  usual, 


"III 
Mi 


;f  1 


1P§I1 


^^^^^^ 


Mayfair  Pictures 

LIGHTS  THE  WAY 
J932 


with 


4  SPECIALS 


20  MELODRAMAS 

SPECIALS 

SISTER  TO  JUDAS 
HER  RESALE  VALUE 
SOCIETY'S  CHILDREN 
VANISHING  WOMEN 

MELODRAMAS 
REVENGE  AT  MONTE  CARLO 
WHEN  CHINATOWN  SLEEPS 
WHEN  A  MARINE  SEES  RED 
BROTHERS  OF  THE  ROAD 
RED  HEADS  VS.  BLONDES 
WHERE  THERE'S  SMOKE 
DANCE  HALL  HOSTESS 
MIDNIGHT  WARNING 
BEHIND  JURY  DOORS 
PHANTOM  FINGERS 
THE  OPEN  SWITCH 
VELVET  VULTURES 
THE  RIOT  SOUAD 
HER  MAD  NIGHT 
WICKED  WINGS 
MALAY  NIGHTS 
VISITING  NURSE 
HEART  PUNCH 
HOT  PAGES 
NIGHT  CAB 


tm 


1 


R.8 


WE  PROMISE  ONLY 
WHAT  WE  WILL  DELIVER 
WITH  EVERY  THOUGHT  OF 
DELIVERING  MORE  THAN  WE 
PROMISE" 


GEORGE  W.  WEEKS 

PRESIDENT 
CLAUDE  MACGOWAN 

Executive  Vice-President 
and  General  Manager 


CLIFF  BROUGHTON 

Vice-President  in 
Charge  of  Production 


SEE  THE  MAYFAIR  PRODUCT 
ANNOUNCEMENT  AVAILABLE 
AT  ALL  MAYFAIR  EXCHANGES 


§§1| 


<JL, 

m. 


n 


Corporation 

TO  PROSPERITY 
1933 

Through 

These 

Exchanges 

Consolidated  Productions,  Inc.,  Salt  Lake  City 
Allied  Film  Exchanges,  Inc.,  Oklahoma  City 
All  Star  Feature  Distributors,  San  Francisco 
Mayfair  Pictures  Corporation,  New  Orleans 
Syndicate  Exchanges,  Inc.,  New  York  City 
Mayfair  Pictures  Corporation,  Kansas  City 
Masterpiece  Film  Attractions,  Philadelphia 
All  Star  Feature  Distributors,  Los  Angeles 
Northwest  Film  Distributors,  Portland,  Ore. 
Trio  Productions,  Inc.,  Washington,  D.  C. 
Mayfair  Pictures  Corporation,  Pittsburgh 
Mayfair  Pictures  Corporation,  Charlotte 
Consolidated  Productions,  Inc.,  Denver 
Allied  Film  Exchanges,  Inc.,  Little  Rock 
Mayfair  Pictures  Corporation,  Atlanta 
Mayfair  Pictures  Corporation,  Omaha 
First  Division  Exchanges,  Inc.,  Albany 
Celebrated  Film  Corp.,  Minneapolis 
First  Division  Exchanges,  Inc.,  Buffalo 
Progressive  Pictures  Corp.,  St.  Louis 
Northwest  Film  Distributors,  Seattle 
Allied  Film  Exchanges,  Inc.,  Dallas 
Security  Pictures,  Inc.,  Indianapolis 
Century  Film  Corporation,  Boston 
Security  Pictures.  Inc.,  Milwaukee 
Fischer  Film  Exchange,  Cincinnati 
Fischer  Film  Exchange,  Clevelond 
Excellent  Pictures  Corp.,  Detroit 
Security  Pictures,  Inc.,  Chicago  , 

Foreign  Distributor 
AmerAnglo  Corporotio 


i 


mm 


1932 


WW 

%  \  TtCTOBES  CORP0RAT,0" i 

1933 


i 


38 


MOTION    PICTURE  HERALD 


June    18,  1932 


he  contributes  a  performance  which  can  be 
counted  upon  to  bulwark  the  comedy  end  of 
the  film.  There  are  the  names.  Every  one  is 
good,  has  "name''  value,  and  does  his  work 
neatly,  competently,  with  Kibbee  and  William 
carrying  the  development  along  with  humor 
and  fast  action,  respectively. 

There  are  innumerable  tie-ups  which  can 
be  made.  The  local  papers  might  be  induced 
to  take  a  fling  at  campaigning  in  general,  can- 
didates in  particular,  on  the  basis  of  the  satiri- 
zation  in  the  picture.  Contact  the  town  party 
committees.  Let  them  have  all  the  fun  they 
want  at  the  expense  of  the  picture,  but  the 
exhibitor  should  get  it,  and  a  great  deal  more, 
back  at  the  box  office.  The  possibility  of  a 
straw  vote  on  some  local  issue,  with  ballots 
cast  at  the  theatre,  might  be  worth  considera- 
tion, and  profits.  The  press  books  will  show 
several  exploitation  illustrations  which  should 
make  excellent  "draw"  copy.  Kibbee,  candidate 
for  governor,  in  his  underwear,  is  too  good  to 
miss.  The  romance  of  William  and  Miss  Davis 
is  just  sufficiently  serious  to  compensate  the 
comedy,  which  far  and  away  predominates. 

This  can  be  played  any  time,  anywhere. 
There  is  probably  little  in  it  which  has  any 
particularly  definite  appeal  to  the  youngsters, 
but  there  is  nothing  in  it  objectionable  for 
them. — Aaron  son. 

Produced  and  distributed  by  First  National.  Di- 
rected by  Alfred  E.  Green.  Screen  play  and  adapta- 
tion by  Joseph  Jackson  and  Courtenay  Terrett.  Art 
director,  Jack  Okey.  Film  editor,  George  Marks. 
Photographed  by  Sol  Polito.  Release  date,  June  16, 
1932.    Running  time,  75  minutes. 

CAST 

Hal   Blake  Warren  William 

Kay   Bette  Davis 

Hicks   Guy  Kibbee 

Joe   Frank  McHugh 

Maybelle   Vivienne  Osborne 

Black   Sam  Hardy 

Clark   Robert  Warwick 

Jones   Harry  Holman 

Green   Charles  Sellon 

Sheriff  Robert  O'Connor 

Underwood   Burton  Churchill 


Love  Is  a  Racket 

(First  National) 
Comedy-Drama 

Another  in  the  group  of  columnist  stories  of 
the  screen,  with  personable  Douglas  Fairbanks, 
Jr.,  in  this  instance  the  clever  Broadway  news- 
paper writer,  who  knows  his  feminine  sex  just 
well  enough  to  be  thrown  over,  and  his  rack- 
eteers just  well  enough  to  come  very  close  to 
being  a  repository  for  lead  slugs. 

There  is  as  yet  still  sufficient  live  interest 
in  the  particular  species  of  animal  known  as 
the  Broadway  columnist  for  this  film  to  stand 
up  well  under  emphasis  on  that  sort  of  selling 
slant.  The  columnist  has  to  do  with  all  sorts 
of  rackets,  but  he  finds,  through  his  own  ex- 
perience, that  the  one  with  the  greatest  punch, 
the  one  about  which  one  never  knows  a  thing, 
is  romance.  The  title  is  good  for  a  zestful 
selling  campaign,  hooking  up  the  comedy  and 
tragedy,  the  breezy  carelessness  of  the  column- 
ist and  the  romance  that  proved  he  knew 
somewhat  less  than  he  thought.  Lean  toward 
the  light  side,  the  comedy  angle,  remain  clear 
of  the  heavy  tragedy,  racket  angle.  The  film 
is  possessed  of  enough  lightness,  speed  and 
general  activity  to  safeguard  your  promise  of 
an  entertaining  picture. 

There  is  no  lack*  of  good  "light"  names  for 
the  marquee.  Leave  Fairbanks,  Jr.,  on  top. 
He  belongs  and  turns  in  a  first  rate,  lively  per- 
formance. The  women,  especially,  will  enjoy 
his  characterization.  Ann  Dvorak  offers  a 
quiet,  unassuming  role,  but  does  it  well,  as  the 
girl  who  sticks  by  Fairbanks  through  his  heavy 
romance.  Frances  Dee  is  that  romance.  At- 
tractive and  capable,  wearing  good  clothes  well, 
she  will  not  fail  the  patrons.  She  is  thrown 
into  a  slightly  unsympathetic  situation  at  the 
close,  but  it  does  no  real  damage.  Lee  Tracy, 
who  concludes  the  top  billing,  supplies  the  bet- 
ter part  of  the  comedy,  does  it  with  his  own 
unique  touch  of  breeziness  and  naturalness. 
Tracy  left  an  assured  position  on  the  New 
York  stage  for  pictures,  is  making  an  equally 
sure  position  for  himself  on  the  screen  and 
will   be   starred   in   several   productions  next 


season.  Build  him  up  with  the  patrons.  He 
warrrants  the  support,  and  it  will  help  in  the 
future. 

There  is  pace,  good  dialogue  and  a  lively 
story  to  hold  the  patrons  and  entertain  them 
once  they  are  on  the  inside.  The  story  is  from 
a  Rian  James  novel,  which  might  open  the  way 
for  book  tie-ups  locally.  The  film  can  be  played 
to  advantage  in  almost  any  spot  in  the  week, 
though  there  is  nothing  in  it  that  should  appeal 
to  juveniles. — Aaronson. 

Produced  and  distributed  by  First  National. 
Directed  by  William  A.  Wellman.  From  the  novel 
by  Rian  James.  Adaptation  by  Courtenay  Terrett. 
Film  editor,  William  Holmes.  Cameraman,  Sid 
Hickox.  Release  date,  June  18,  1932.  Running  time, 
72  minutes. 

CAST 

Jimmy   Douglas  Fairbanks,  Jr. 

Sally   Ann  Dvorak 

Mary   Frances  Dee 

Stanley  Fiske  Lee  Tracy 

Shaw   Lysle  Talbot 

Max   Boncour   Andre  Luguet 

Burney   Warren  Hymer 

Ollie   William  Burress 

Stinky   George  Raft 

5eeley   Terrance  Ray 

Hat  Check  Girl  Marjorie  Peterson 

Captain   Edward  Kane 

Hattie   Cecil  Cunningham 

Curley   John  Marston 


Fl 


ames 


(Monogram) 

If  you're  a  showman,  "Flames"  is  a  picture 
that  will  give  you  plenty  of  opportunity  to 
exercise  your  talents.  It's  a  natural  for  tieups 
with  fire  departments  because  it  glorifies  fire- 
fighters and  some  of  the  modern  life  saving 
devices  that  never  has  been  done  before.  Line 
up  your  local  department  for  cooperation  and 
the  rest  should  be  easy. 

Here's  the  angle  on  which  you  can  approach 
the  fire  chief  for  tieups.  "Flames"  was  made 
with  the  cooperation  of  the  Los  Angeles  Fire 
Department.  It  introduces  some  of  the  new 
and  more  modern  methods  of  life  saving,  par- 
ticularly the  use  of  the  lifeline,  whereby  a  fire- 
man, carrying  a  person,  practically  walks  down 
the  side  of  a  building  to  safety.  It  graphically 
illustrates  the  kind  of  propaganda  that  fire  de- 
partments everywhere  are  trying  to  get  over  to 
the  public. 

Also  go  after  the  saefty  equipment  dealers  in 
your  town,  as  well  as  the  fire  departments.  If 
you  can  prevail  upon  either  to  put  on  a  demon- 
stration of  life  saving  methods,  being  sure  that 
there  are  plenty  of  your  banners  announcing 
that  actual  scenes  of  the  demonstrations  now 
being  presented  are  to  be  seen  in  "Flames" 
and  the  dates  it  is  playing  your  house,  you'll  j 
kick  up  a  lot  of  interest  that  otherwise  might  J 
be  difficult  to  stimulate. 

i 

You  won't  have  to  worry  about  getting  the  | 
kids  to  this  picture  on  its  atmospheric  basis  ( 
alone.    And  if  you  have  the  cooperation  of  the 
fire  department  as  well  as  civic  authorities  who  > 
are  always  clamoring  about  the  waste  and  danger 
of  careless  fires,  you'll  get  the  men  folks,  too. 

But  you  can't  forget  the  women,  and  you've 
got  an  angle  to  lure  them  also.  Johnny  Mack 
Brown  is  popular  with  the  ladies.  They'll  turn 
out  to  see  him,  if  you  make  the  right  kind  of 
effort  to  let  them  know  that  he's  heading  the 
cast. 

Sell  it  with  costless  showmanship  exploitation 
that's  doing  the  fire  department  a  real  favor 
along  propaganda  and  educational  lines  and  you 
should  have  no  trouble  in  doing  business. 

For  startling  newspaper  catchlines  use  ideas 
based  on  these :  "If  you  were  trapped  on  the 
roof  of  a  ten-story  building,  would  you  jump 
down  into  a  life  net?  Noel  did  it."  "Would 
you  crawl  through  a  blazing,  smoke-filled  build- 
ing to  rescue  your  worst  enemy?  Johnny  Mack 
Brown  did."  Such  thrill  questions,  twisted 
around  and  elaborated  as  you  will,  should 
stimulate  curiosity. 

Don't  overlook  the  chances  for  tieups  with 
fire  insurance  companies  in  your  advertising. 
The  title  is  a  nifty  peg  for  them  to  hang  all 
sorts  of  advertising  on.  And  your  personal 
appearance  addressing  social  and  service  clubs, 


urging  support  of  the  fire  department,  should 
prove  helpful. — McCarthy,  Hollywood. 

Produced  and  distributed  by  Mouogram.  Super- 
vised by  Trem  Carr.  Directed  by  Karl  Brown. 
Original  story,  adaptation  and  dialogue  by  Karl 
Brown  and  Lee  Chadwick.  Photographed  by  Archie 
Stout.  Release  date,  May  30,  1932.  Running  time, 
63  minutes. 

CAST 

Charlie  Johnny    Mack  Brown 

"at   Noel  Francis 

Fishy   George  Cooper 

Gertie   Marjorie  Beebe 

Garson   Richard  Tucker 

Jake   Russell  Simpson 

Pete   Kit  Guard 


SHCCTS 


What  Price  Air 

(Paramount) 
Highly  Amusing 

Tom  Howard,  comedian,  contributes  numerous 
laughs,  in  humorous  situations,  as  he  makes 
varied  futile  attempts  to  board  a  train  at  the 
metropolitan  terminal  for  a  vacation  and  the  air 
the  doctor  has  told  him  he  needs.  Each  time, 
after  prolonged  conversation  with  the  ticket 
seller,  he  is  stopped  by  a  friend,  and  misses  the 
train.  Each  time,  a  porter  takes  his  baggage, 
returns  the  luggage  of  another  person  when  he 
attempts  to  board  another  train.  It  is  a  laugh- 
provoking  short,  good  on  any  bill. — Running 
time,  20  minutes. 


Farmer  Al  Falfa's  Bedtime  Story 

(Educational) 
Clever  Cartoon 

The  farmer  goes  to  bed,  the  cat  goes  out  for 
the  night — and  the  mice  come  out  to  play,  as 
only  the  animated  cartoon  artist  can  make  them 
play.  Their  tricks  and  stunts  are  cleverly 
drawn,  amusing.  This  rates  as  among  the  bet- 
ter of  the  cartoon  shorts. — Running  time,  6 
minutes. 


Heroes  of  the  West 

(Universal) 
Action  Serial 

This  is  the  stuff  of  which  youngsters'  howls 
are  made.  They  should  stand  up  on  their  seats 
and  give  full  vent  to  the  power  of  their  lungs, 
when  the  action  of  this  transcontinental  rail- 
road yarn  unfolds.  The  first  three  episodes  of 
this  new  serial  give  promise  of  excitement  to 
come.  Ray  Taylor  directed  the  episode  play 
from  a  story  by  Peter  B.  Kyne,  centering  about 
the  building  of  the  railroad  back  in  1867,  when 
tin-  Indian*  were  mi  the  warpath,  the  Pony  Ex- 
press was  in  its  glory,  and  wagon  trains  wended 
their  way  across  the  plains.  Noah  Beery,  Jr.. 
young  son  of  senior,  looks  like  his  dad,  acts 
well.  Titles  are  thrown  against  an  action 
sequence  on  the  screen,  a  voice  recounts  the 
story  "thus  far."  Indian  fights,  hard  riding 
shots  are  photographed  sharply,  effectively. 
William  Desmond,  Philo  McCullough  are 
among  the  featured  players.  Plan  it  for  Satur- 
days. Make  the  youngsters  look  forward  to  it. 
Episodes  run  two-reels,  each  18  or  20  minutes. 


When  in  Rome 

(Vitaphone) 
Most  Interesting 

Most  interesting  and  enlightening,  and  withal 
photographically  excellent,  this  subject  in  the 
Travel  Talk  series  produced  by  E.  M.  Newman 
should  have  a  place  on  any  program.  Clearly 
pictured,  well  described  are  the  ancient  ruins, 
some  recently  excavated  in  the  Italian  capital, 
and  the  contrast  of  the  movement  of  the 
modern  city.  Intimate  closeups  of  II  Duce, 
Signor  Mussolini,  lend  a  certain  personality 
interest  to  the  short.  A  musical  background 
is  wholly  in  keeping,  never  obtrusive. — Run- 
ning time,  9  minutes. 


\  . 

June    18,    193  2  MOTION    PICTURE  HERALD 


39 


THEATRE  RECEIPTS 


Theatre  receipts  for  the  calendar  week  ended  June  11,  1932,  in  the  aggregate,  with  175  theatres 
in  31  key  cities  of  the  country  represented,  reached  a  total  of  $1,928,776.  The  decrease,  of  $127,681, 
from  the  total  of  the  previous  calendar  week,  ended  on  June  4,  when  $2,056,457  was  totaled,  is  ac- 
counted for  at  least  in  a  measure,  by  the  fact  that  fewer  theatres  are  listed.  During  the  earlier  week, 
182  theatres  in  31  cities  were  reported.  During  the  more  recent  week  no  new  high  individual  theatre 
records  were  established,  while  21  new  low  individual  house  figures  were  recorded.  This  compares 
Avith  one  new  "high"  and  14  new  "lows"  noted  during  the  earlier  seven-day  period. 

(Copyright,  1932:  Reproduction  of  material  from  this  department   without  credit  to  Motion  Picture  Herald  expressly  forbidden) 


Theatres 


Current  Week 


Previous  Week 


Picture 


Gross 


Picture 


Gross 


Albany 

Harm-Bleeker  ..  2,300  25c-40c 

Leland    1,350  20c-2Sc 

Ritz    1,146  20c-25c 

RKO    Palace....  4,000  25c-50c 

Strand    1,900  25c-40c 

Baltimore 

Europa                     267  •  25c-50c 

Hippodrome   ....  2,250  25c-50c 

Keith's    2,500  25c-50c 

Loew's    Century  3,076  25c-60c 

Loew's  Parkway     987  15c-35c 

Loew's  Stanley..  3,532  25c-60c 

Loew's   Valencia  1,487  25c-35c 

New    1,600  25c -50c 

Rivoli    1,982  20c-40c 

Boston 

Keith's    2,800  25c-60c 

Keith-Boston    ..  2,500  25c- 50c 

Loew's  Orpheum  3,100  25c-50c 

Loew's  State   ..  3,700  25c-50c 

Metropolitan    . . .  4,350  35c-75c 

Paramount    1,800  25c-50c 

Scollay  Square..  1,800  25c-50c 

Uptown    2,000  25c-50c 

Buffalo 

Buffalo   3,500  30c-65c 

Century    3,000  25c-50c 

Court  Street  ...  1,800  25c 

Hippodrome  ....  2,100  25c-35c 

Lafayette    3,300  25c 

Charlotte 

Broadway    1,167  23c-50c 

Carolina    1,441  25c-40c 


"Huddle"    (MGM)    6,150 

"The   Wet   Parade"    (MGM)   1,310 

(3  days) 

"Cock  of   the  Air"   (U.   A.)   1,660' 

(4  days) 

"Radio    Patrol"    (U.)    3,125 

"Westward    Passage"    (Pathe)   8,300 

(4  days) 

•'Strangers  of  the  Evening"  (Tiff.)  8.480 
(3  days) 

'Strange  Love  of  Molly  Louvain"  5,220 
(F.  N.) 


"Rasputin,  the  Holy  Devil"   1,000 

(German)    (2nd  week) 

"Beauty  and  the  Boss"  (W.  B.)...  16,500 

"Night  World"   (U.)    6.700 

"Strange  Love  of  Molly  Louvain"  16,000 
(F.  N.) 

"Scarface"    (U.    A.)   4,200 

"As  You  Desire  Me"  (MGM)   19,700 

"Scarface"   (U.  A.)   2,700 

"Society  Girl"  (Fox)    6.500 

"Lena    Rivers"    (Tiffany)   1.500 


"Westward    Passage"    (Pathe)....  21,000 

"Race    Track"    (World    Wide)....  20,000 
( 25c  -  65c ) 

"Scarface"    (U.    A.)   20,000 

(25c-55c) 

"New  Morals  for  Old"   (MGM)..  21,500 
(25c-60c) 

"Man  About  Town"  (Fox)   38,000 

"Two  Seconds"   (F.  N.)   15,000 

(25c-60c) 

"Trial   of   Vivienne   Ware"    (Fox)  11,500 
(15c-50c) 

"Two  Seconds"  (F.  N.)   11,000 

(25c-60c) 

•As  You  Desire  Me"   (MGM)...  25,000 

"Careless    Lady"    (Fox)   11,000 

"Cohens  and  Kellys  in  Hollywood"  1,700 

(U.)   (5  days) 

;'The  Struggle"  (U.  A.)   1.900 

(3  days) 

"Strange    Case    of    Clara    Deane"  6,200 
(Para.) 

"The  Secret  Witness"   (Col.)   5,800 

"Street  of  Women"  (W.  B.)   2.500 

(3  days) 

"Two  Seconds"   (F.  N.)   3,000 

(3  days) 

"Strange  Case  of  Clara  Deane"..  1,250 

(Para.)   (2  days) 
"As  You  Desire  Me"   (MGM)....  5,000 

(40c-50c-4  days) 


"Scarface"  (U.  A.)    7,650 

"Around  the  World  in  80  Minutes"  3,750 

(U.  A.)  (4  days) 

"After  Tomorrow"   (Fox)    2,825 

(3  days) 

"Beauty  and  the  Boss"  (W.  B.)..  4,000 

"Forgotten  Commandments"  (Para.)  8,140 

(4  days) 

"Attorney  for  the  Defense"  (Col.)  7,300 

(3  days) 

"The  Tenderfoot"  (F.  N.)    5,300 

"Rasputin,  the  Holy  Devil"    2,300 

(German)  (1st  week) 

"Roadhonse   Murder"    (Radio)   10,500 

"Street  of  Women"   (W.   B.)   9,000 

"Two  Seconds"  (F.  N.)    18,500 

"Letty  Lynton"  (MGM)    5,200 

"Huddle"    (MGM)   14,500 

"Letty   Lynton"    (MGM)    2,600 

"Cohens  and  Kellys  in  Hollywood"  5,500 
(U.) 

"Radio  Patrol"  (U.)    21,000 

"Strangers  of  the  Evening"  (Tiff.)  21,500 

"Huddle"    (MGM)    21,000 

"As  You  Desire  Me"  (MGM)....  22,000 

"The  Rich  Are  Always  With  Us"  37,000 
(F.  N.) 

"Trial  of  Vivienne  Ware"  (Fox)..  15,000 

"While  Paris  Sleeps"   (Fox)   11.500 

"Trial  of  Vivienne   Ware"    (Fox)  12,000 

"Huddle"    (MGM)    22,400 

"Famous  Ferguson  Case"  (F.  N.)  11,100 

"Destry  Rides  Again"  (U.  )   1,900 

(4  days) 

"When  A  Feller  Needs  A  Friend"  4,300 
(MGM) 

"Strictly   Dishonorable"   (U.)    ....  11,000 


"Night   World"   (U.)    2,500 

(3  days) 

'Strange  Love  of  Molly  Louvain"  1,500 

(W.  B.)   (3  days) 

'Huddle"   (MGM)    2,500 

(25c-50c-3  days) 

'Society    Girl"    (Fox)   3,000 

(35c-50c-3  days) 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 


High  1-24  "Reducing"   $18,500 

Low  2-13-32  "Tonight  or  Never"   4,820 

High  5-2  "Strangers  May  Kiss"   8,100 

Low   12-26  "Ex-Flame"   2,990 

High  10-31  "East  of  Borneo"   4,950 

Low  4-16-32  "The  Wiser  Sex"   1,830 

High  10-24  "Susan  Lenox"    10,350 

Low  3-5-32  "Fireman,  Save  My  Child"  5,000 

High  6-4-32  "Rasputin,  the  Holy  Devil"  2,300 

Low  11-30  "Immortal  Vagabond"   450 

High  4-9  "Bachelor  Apartment"   16,080 

Low  2-6-32  "Manhattan  Parade"   4,000 

High  4-11  "Tailor  Made  Man"   30,000 

Low  6-11-32  "Strange  Love  of 

Molly    Louvain"   16,000 

High  1-30-32  "Emma"   5,600 

Low    1-10   "Lottery   Bride"   3,100 

High  4-11  "Strangers  May  Kiss"   33,500 

Low  12-12  "The  Big  Parade"   10,400 

High   1-3   "Going  Wild"   4,500 

Low  6-13  "Too  Young  to  Marry"   2,400 

High  1-10  "Man  Who  Came  Back"....  18,000 

Low  4-30-32  "Cheaters  at  Play"   4,850 

High  1-10  "Criminal  Code"   10,000 

Low  6-11-32  "Lena  Rivers"   1,500 

High  12-5   "Frankenstein"   27,000 

Low  3-26-32  "Explorers  of  the  World"..  14,800 

High  4-9-32  "Steady  Company"   26,000 

Low  12-26  "The  Deceiver"   16,500 

High  1-24  "Hell's  Angels"   31,500 

Low  3-26-32  "Polly  of  the  Circus"   18,000 

High  4-11  "City  Lights"   25,000 

Low  7-18  "Man  in  Possession"   19,000 

High  1-31  "No  Limit"   44,500 

Low  7-4  "I  Take  This  Woman"   30,000 

High  1-17  "Right  to  Love"   25,000 

Low  12-26  "His  Woman"   9  500 

High  5-14-32  "The  Miracle  Man"   15,000 

Low  12-26  "X  Marks  the  Spot"   10,000 

High  3-28  "My  Past"   39,500 

Low  3-19-32  "Dancers  in  the  Dark"   17,000 

High  2-14  "Cimarron"   25  600 

Low  3-5-32  "Cheaters  at  Play"   5,800 

High  2-14  "Free  Love"   26  300 

Low    6-4-32    "When    A    Feller  Needs 

A   Friend"    4  300 

High  4-11  "Ten  Cents  a  Dance"   24,'l00 

Low  6-11-32  "The  Secret  Witness"   5, SCO 


40 


MOTION    PICTURE  HERALD 


June    18,  1932 


[THEATRE  RECEIPTS  —  CONT'D] 


Theatres 

Chicago 

Chicago    4,000 

Oriental    2.284 

Palace    2,509 

State  Lake   ....  2,776 

United   Artists..  1,700 


Current  Week 


Previous  Week 


Cincinnati 


Keith's   

RKO  Albee  . 
RKO  Capitol 
RKO  Family 

RKO  Lyric  . 
RKO  Palace 


1.600 
3,300 
2,000 
1,140 

1,400 
2,700 


Cleveland 

Allen   3,300 

Keith's  E.  105  St.  2,200 

RKO  Palace   ...  3.100 

State    3,400 

Stillman    1.900 

Warner's    Lake.  800 


Denver 

Denver 


Paramount 


Picture 


25c -50c 
15c -50c 
25c-75c 
25c- 50c 
25c 
25c -50c 


2.300      25c -65c 


Huff'n's  Aladdin  1,500  35c-75c 

Huffman's  Rialto  900  25c-50c 

Orpheum    2,600  25c-50c 

Paramount     ....  2,000  25c-50c 


Des  Moines 

Des  Moines  ....  1,600  25c-60c 
Orpheum    1,776  15c-35c 


1,700      25c -60c 


Detroit 

Downtown    2,750  25c-50c 

Fisher    2,300  25c -60c 

Fox    5,000  25c -50c 

Michigan    3,000  25c-75c 

United    Artists..  2,000  25c-75c 

Hollywood 

Chinese    2,500  50c-$1.50 

Pan.    Hollywood  3,000  35c-65c 

W.  B.  Hollywood  3,000  35c-50c 


Gross 


35c -85c 
35c-85c 
35c-85c 
25c-60c 
35c -85c 


25c-40c 
35c-75c 
30c -50c 
15c-25c 

30c -50c 
30c -50c 


"Society    Girl"    (Fox)   39,000 

"Two  Seconds"   (F.   N.)   21.000 

"Night    World"    (U.)   22,500 

"Westward    Passage"    (Pathe)   13.000 

"Congress   Dances"    (U.   A.)   13.500 

"No   Greater   Love"    (Col.)   3.900 

"Strangers  of  the  Evening"  (Tiff.)  20,000 

"Society    Girl"    (Fox)   8,500 

"Ghost    Valley"    (Pathe)   1.950 

(4  days) 

"Love  in  High  Gear"  (Mayfair)..  1.050 
(3  days) 

"As  You  Desire  Me"  (MGM)   13,500 

(7  davs  and  Sat.  midnite  show) 

"Scarface"  (U.  A.)   14.300 

(7  days  and  Sat.  midnite  show) 


"As  You  Desire  Me"  (MGM)   18,000 

(25c -40c) 

'Strangers  of  the  Evening"  (Tiff.)  14.000 

'Radio   Patrol"   (U.)   21,000 

(25c-60c) 

'Forgotten    Commandments"    17,000 

(Para.) 

•While    Paris    Sleeps"    (Fox)   5,000 

(15c-25c) 

'The  Tenderfoot"  (F.  N.)   5,500 


'As   You   Desire   Me"  (MGM). 


18.000 


'Trial   of  Vivienne   Ware"    (Fox)  6,500 

'Woman  in  Room  13"  (Fox)   3,000 

•But  the  Flesh  is  Weak"  (MGM)  15.000 

•Sinners   in   the   Sun"   (Para.)....  7.000 


'As   You   Desire   Me"  (MGM). 


9.000 
4,500 


'Westward    Passage"  (Pathe). 
(4  days) 

"Steady  Company"   (U.)    2,500 

(3  days) 

•Society   Girl"    (Fox)   7,000 

(4  days) 

'Strange  Love  of  Molly  Louvain"  3,000 
(F.  N.)  (3  days) 


"Roadhouse   Murder"    (Radio)   9.000 

"Strange  Love  of  Molly  Louvain"  12,000 
(F.  N.) 

"Society    Girl"    (Fox)   20.000 

"Attorney  for  the  Defense"  (Col.)  30,000 

"As  You  Desire  Me"  (MGM)   10.000 

(2nd  week) 

"Grand    Hotel"    (MGM)   27.400 

(6th  week) 

"Tarzan  the  Ape  Man"  (MGM)..  9.700 

"The   Tenderfoot"    (F.   N.)   15.500 


Picture 


Gross 


"As  You  Desire  Me"  (MGM)   40,000 

"When  A  Feller  Needs  A  Friend"  24.500 
(MGM) 

"Famous  Ferguson  Case"  (F.  N.)  19,000 

"Radio  Patrol"   (U.)    8,000 

"Letty  Lynton"  (MGM)    12,500 

(3rd  week) 

"The    Wiser   Sex"    (Para.)   3,500 

"The  Tenderfoot"    (F.   N.)   21,000 

"Huddle"    (MGM)    11,500 

"Rider  of  Death  Valley"  (U.)   1.820 

(4  days) 

"Hell's  Headquarters"  (Mayfair)  980 
(3  days) 

"Two   Seconds"    (F.    N.)   8,200 

(7  days  and  Sat.  midnite  show) 

"Trial  of  Vivienne  Ware"  (Fox)  11,000 
(7  days  and  Sat.  midnite  show) 


"Strange  Case  of  Clara  Deane"..  15,000 
(Para.) 

"Lena    Rivers"    (Tiff.)   13,000 

"This  is  the  Night"  (Para.)   20,000 

"Trial   of  Vivienne   Ware"    (Fox)  17,000 

"Amateur  Daddy"   (Fox)   5,500 

"Two  Seconds"  (F.  N.)   6,800 

(9  days) 

"Two  Seconds"  (F.  N.)   11,000 

"Young    America"    (Fox)   4,500 

"Scandal  for  Sale"  (U.)   3.50O 

"Are    You   Listening?"    (MGM)..  10,000 

"Night    Court"    (MGM)   8,000 

(2nd  week) 

"Huddle"    (MGM)    8.000 

"Radio  Patrol"  (U.  )   5,000 

(4  days) 

"Strangers  of  the  Evening"  (Tiff.)  2,000 
(3  days) 

"Strange    Case    of    Clara    Deane"  6,000 

(Para.)  (4  days) 

'Man    About    Town"    (Fox)   4,000 

(3  days) 

"Radio  Patrol"  (U.)   9,000 

'The  Tenderfoot"  (F.  N.)   11,000 

'Man   About   Town"    (Fox)   18,000 

'Huddle"  (MGM)    30,000 

'As   You   Desire   Me"    (MGM)...  11.000 
(1st  week) 


"Grand   Hotel"   (MGM)    33,000 

(5th  week) 

"Scarface"    (U.   A.)   9.500 

"Two  Seconds"   (W.  B.)   15.700 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 

High  1-23-32  "Two  Kinds  of  Women"..  67,000 

Low  7-18  "Women  Love  Once"   26,250 

High  3-7  "My  Past"   46,750 

Low   6-27   "Party   Husband"   19,450 

High  4-2-32  "Cheaters  at  Play"   33,000 

Low  1-3  "Follow  the  Leader"   18,600 

High    12-12   "Frankenstein"   44,000 

Low  6-4-32  "Radio  Patrol"    8,000 

High  3-21  "City  Lights"   46,562 

Low  1-16-32  "Cock  of  the  Air"   13,000 

High  2-13-32  "Ben  Hur"   5,500 

Low  8-22  "A  Holy  Terror"   2,900 

High  11-14  "The  Spider"   3-i.uou 

Low  6-11-32  "Strangers  of  the  Evening"  20,000 

High  10-24  "Susan  Lenox"   18,661 

Low  6-11-32  "Society  Girl"   8,500 

High  2-14  "No  Limit"  and  ) 

"Boudoir  Diplomat"    j    4,275 

Low  8-22  "Lawless  Women"  and  ) 

"Man  in  Possession"       J     ..  1,900 

High   2-14   "Reducing"   21,300 

Low  5-28-32  "The  Mouthpiece"   8,000 

High   8-15   "Politics"   29,500 

Low  4-23-32  "It's  Tough  to  be  Famous"  9,000 

High  1-30-32  "Hell   Divers"   26,000 

Low  4-9  "Ladies'  Man"   12,000 

High  5-2  "Laugh  and  Get  Rich"   40,000 

Low  5-21-32  "Sinners  in  the  Sun"   18,000 

High  12-5  "Possessed"   30,000 

Low  6-20  "Vice  Squad"   14,000 

High  10-3  "Five  Star  Final"   15,000 

Low  7-4  "Big  Business  Girl"   2,000 

High   8-8   "Politics"   25,000 

Low  5-14-32  "Greeks  Had  a  Word  For 

Them"    9,000 

High  4-11  "Connecticut  Yankee"   12,000 

Low  11-28  "Heartbreak"   3,500 

High  1-10  "Hell's  Angels"   22,000 

Low  5-28-32  "Strange  Case  of  Clara  ) 

Deane"  and  "Night  Court"    )  6,000 

High   1-30-32   "Emma"   13,000 

Low  9-12  "American  Tragedy"   6,000 

High   2-14   "Cimarron"   18,000 

Low  2-13-32  "Murders  in  the  Rue  Morgue," 

5,500 

High  8-29  "Sporting  Blood"  and  ( 

"Murder  by  the  Clock"  )      ..  15,000 

Low  2-13-32  "Hatchet  Man"   ) 

and  "No  One  Man"   j  9.000 

High  7-31   "Trader  Horn"   36,000 

Low   10-31   "Yellow   Ticket"   9,000 

High   4-30-32  "Careless   Lady"   22,400 

Low  2-6-32  "Ladies  of  the  Big  House".  7,000 

High  2-7  "Little  Caesar"   30,000 

Low  11-7  "Honor  of  the  Family"   7,000 


Real  News  Reel  Service ! 


CJ  Newsreel  pictures  of  REPUBLICAN  NATIONAL  CON- 
VENTION, shown  on  New  York  Theatre  Screens  Tuesday 
evening. 

(J  Plane,  piloted  by  Russell  Boardman,  holder  world's  long 
distance  flight  record,  left  Chicago  1 :09  Eastern  Stand- 
ard Time. 

C|  Arrived  Newark  airport  5:16  P.M. 

Pictures  on  New  York  Screens  few  hours  later. 

CJ  Shown  in  Chicago  theatres  early  Tuesday. 

Prints  to  theatres  on  West  Coast  2:00  P.M.  Wednesday 
afternoon  (day  following  convention). 

Rushed  to  all  subscribers  by  air  mail. 


Paramount's  obligation  to  exhibitors  does  not  stop  when 
you  sign  a  contract.  In  shorts  as  well  as  features!  That's 
particularly  true  of  PARAMOUNT  NEWS.  Qet  the  real 
news — get  it  first — get  it  on  the  screens  immedi- 
ately— present  it  entertainingly  I  That's  the  creed  of 
the  far-flung  PARAMOUNT  NEWS  organization.  Real- 
News  Reel  Service,  and  how! 


PARAMOUNT  NEWS 


42 


MOTION    PICTURE  HERALD 


June    18,  1932 


[THEATRE  RECEIPTS  — CONT'D  1 


Theatres 


Current  Week 


Previous  Week 


Houston 

Kirby    . . . 


Loew's  State  . 
Metropolitan  . , 
RKO  Majestic 


2,700 
2,512 
2,250 


Indianapolis 

Apollo    1,100 

Circle    2,600 

Indiana    3,300 

Lyric    2,000 

Palace    2,800 

Kansas  City 

Liberty    1,000 

Mainstreet    3,049 

Midland    4,000 

Newman    2,000 

Pantages    2,200 

Uptown    2,200 

Los  Angeles 

Loew's  State  ...  2,416 

Orpheum   2,750 

Paramount    3,596 

RKO    2,700 

W.  B.  Downtown  2,400 

W.  B.  Western  2,400 


Picture 


1,654      25c -50c 


Gross 


25c -50c 
25c-50c 
25c-50c 


25c- 50c 
25c-50c 
25c -50c 
25c -50c 
25c-50c 


]5c-25c 
35c-50c 
25c- 50c 

35c-50c 

20c -30c 
25c -40c 


35c-65c 
35c-65c 
35c-65c 
25c-50c 
25c -50c 
35c-50c 


Milwaukee 

Garden    1,150  25c-50c 

Palace    2,587  25c-60c 

Riverside    2,180  25c-50c 

Strand    1,406  25c-50c 

Warner    2,500  25c-60c 

Wisconsin    3,275  25c-65c 

Minneapolis 

Lyric    1,238  20c-40c 

RKO    Orpheum.  2,900  25c-50c 

Shubert    1,600  25c-35c 

State    2,300  25c-50c 

Montreal 

Capitol    2,547  26c -60c 

His  Majesty's  .  1,900  50c-$1.50 

Imperial    1,914  *'  l5c-40c 

Loew's    3,115  30c-75c 

Palace    2,600  30c-99c 

Princess    2,272  25c-65c 


"Sky  Devils"  (U.  A.)   2.500 

(15c-35c^t  days) 

"Taxi"  (W.  B.)   1.500 

(15c-35c — 3  days) 

"New  Morals  for  Old"  (MGM)...,  5.000 

"So  Big"  (W.  B.)   7,150 

"Attorney  for  the  Defense"  (Col.)  3,000 

"Society  Girl"   (Fox)    3,000 

"Reserved   for   Ladies"    (Para.)...  4,000 

"Love  Is  A  Racket"  (F.  N.)   15.000 

(35c-75c) 

"While   Paris   Sleeps"   (Fox)   7,000 

"Beast   of   the   City"    (MGM)....  5,000 


'The  Broken  Wing"  (Para.). 
"Rich  Are  Always  With  U: 


3.000 


(.  N.)  11,000 

'When  A  Feller  Needs  A  Friend"  9,000 
(MGM) 

(7  days  and  Sat.  midnite  show) 

•Merrily  We  Go  To  Hell"  (Para.)  12,000 

(7  clays  and  Sat.  midnite  show) 
'Congress  Dances"  (U.  A.)  


"Strangers  of  the  Evening"  (Tiff.) 


3,000 
3.000 


"As   You    Desire    Me"    (MGM)..  33,000 

"Radio  Patrol"   (U.)   15,000 

"Forgotten    Commandments"   17,003 

(Para.) 

"Night    World"    (U.)   16,400 

"Strange  Love  of  Molly  Louvain"  9,000 
(F.  N.) 

"Two  Seconds"  (W.   B.)   5,900 

•■Scarface"    (U.   A.)   7,800 

(2nd  week) 

"Huddle"    (MGM)   7,500 

"Westward    Passage"    (Pathe)....  8.500 

"As  You  Desire  Me"  (MGM)....  5,300 

"Street  of  Women"  (W.  B.)   8.600 

"This  is  the  Night"   (Par^.)   12,800 


'Strange  Case  of  Clara  Deane"..  2,500 
(Para.) 

"Radio    Patrol"    (U.)   12,000 

'Der  Liebes  Express"  (German)..  2,000 

'As  You  Desire  Me"  (MGM)   8,500 


'Strange  Case  of  Clara  Deane"..  10.000 
(Para.)  and  "Misleading  Lady"  (Para.) 

;'Grand   Hotel"    (MGM)   8.500 

(3rd  week) 

'Miche"    (French)    3.000 

"Freaks"    (MGM)   11,500 

•Michael  and  Mary"  (British)....  10.500 
(30c-75c) 

'Shopworn"   (Col.)   and   "High   8,000 

Speed"  (Col.) 


Picture 


"Society   Girl"  (Fox). 


Gross 


3,300 


"As  You  Desire  Me"  (MGM)   7,000 

"Man  About  Town"  (Fox)   6,000 

"Radio   Patrol"    (U.)    3.500 


"Man  About  Town"  (Fox)   4,000 

"Strange  Case  of  Clara  Deane"..  7,000 
(Para.) 

"Forgotten  Commandments"  (Para.)  17,000 
(25c-65c) 

"Cohens  and  Kellys  in  Hollvwood"  7,500 
(U.) 

"As  Ycu  Desire  Me"  (MGM)   11.000 


'The   Mouthpiece"    (W.   B.)   3,000 

'Office    Girl"    (Radio)   19,000 

(7   days   and   Sat.  late  show) 

'As  You  Desire  Me"  (MGM)....  16,000 
(7  days  and  Sat.  late  show) 

'Street  of  Women"  (W.  B.)   6,500 

(7  days  and  Sat.  midnite  show) 
'Age  for  Love"  (U.  A.)    1,900 

"While  Paris  Sleeps"  (Fox)   3,500 


"When  A  Feller  Needs  A  Friend"  30,500 
(MGM) 

'But  the  Flesh  is  Weak"  (MGM)  20,000 

"Strange  Case  of  Clara  Deane"..  16.000 
(Para.) 

'Are  You  Listening?"  (MGM)...  19,000 

'The  Rich  Are  Always  With  Us"  12,300 
(F.  N.) 

'Strange   Love  of   Molly   Lovain"  4,800 
(F.  N.) 


"Scarface"    (U.   A.)    8,200 

(1st  week) 

"The  Doomed  Battalion"   (U.)....  6,500 

"Misleading   Lady"    (Para.)   7,800 

"Night  World"  (U.)    4,500 

'The  Tenderfoot"   (F.  N.)   9,800 

"As  You  Desire  Me"  (MGM)....  15,000 


"Woman  in  Room  13"  (Fox)   2,000 

"Man  Wanted"   (W.   B.)   12,700 

"The  Five  Year  Plan"   (Amkino)  2,000 

"But  the  Flesh  is  Weak"  (MGM)  7,500 


•But  the  Flesh  is  Weak"  (MGM)  11,500 
and  "Impatient   Maiden"  (U.) 

'Grand  Hotel"  (MGM)   13,50O! 

(2nd  week) 

'Les  As  Du  Turf"  and  "Blanc...  3,500, 
Comme   Beige"  (French) 

"World  and  the  Flesh"  (Para.)..  14,000 

"Letty   Lynton"    (MGM)   15,000 

. . .  8.000 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 


High  5-7-32  "Grand  Hotel"   15,000 

Low  5-28-32  "Strange  Case  of  Clara  Deane" 

3,000 

High  5-2  "Trader  Horn"   18,000 

Low  6-11-32  "New  Morals  for  Old"   5,000 

High  5-14-32  "Scarface"   14,000 

Low  6-4-32  "Man  About  Town"   6,00.1 

High  2-14  "Cimarron"   18,000 

Low  1-16-32  "Girl  of  the  Rio"   2,000 


High  6-13  "Daddy  Long  Legs"   10,000 

Low   6-11-32   "Society    Girl"    3,000 

High  2-14  "Cimarron"   13,000 

Low  6-11-32  "Reserved  for  Ladies"   4,000 

High  1-17  "Her  Man"   25,000 

Low  5-14-32  "World  and  the  Flesh"....  8,000 

High  1-10  "Under  Suspicion"   13,000 

Low  9-12  "East  of  Borneo"   5,750 

High  5-2  "Trader  Horn"   22,000 

Low  6-11-32  "Beast  of  the  City"   5,000 


High  1-9-32  "Peach  O'  Reno"   25,500 

Low  6-11-32  "Rich  Are  Always  With  Us"  11,000 

High   1-23-32  "Hell  Divers"   30,400 

Low  5-9  "Quick  Millions"   7,500 

High  2-27-32  "Shanghai  Express"   25,000 

Low  6-4-32  "Street  of  Women"   6,500 


High  1-10  "Girl  of  Golden  West"   8,000 

Low  5-21-32  "Lena  Rivers"   2.00C 


High   10-25  "Susan   Lenox"  , 

Low  3-5-32  "The  Silent  Witness"  

High   1-9-32  "Frankenstein"  

Low  12-26  "Heaven  on  Earth"  

High  10-31   "Beloved  Bachelor"  

Low  2-6-32  "Tomorrow  and  Tomorrow' 

High  1-9-32  "Men  of  Chance"  

Low  2-6-32  "The  Secret  Witness"  

High  2-7  "Little  Caesar"  

Low  4-23-32  "Destry  Rides  Again".... 


39,000 

6,963 
34,000 

6,500 
41,000 

7,500 
22,100 

7,000 
27,000 

6,200 


High   5-30   "Kiki"   4,000 

Low  1-24  "Men  on  Call"   1,200 

High   12-14  "Cimarron"   30,000 

Low   6-11-32   "Radio  Patrol"   12,000 


High   1-2-32  "Sooky"    10,000 

Low  14-18  "Body  and  Soul"   6,000 


High  1-10  "Just  Imagine"... 
Low  12-25  "The  Guardsman" 
and  "The  Tip-Off" 


18,000 
8,000 


'Carnival"  (British)  and. 
'On   Approval"  (British) 


High  1-17  "Office  Wife"  

Low  12-26  "Mad  Parade"  and  ) 

"Reckless  Living"  (   

High  4-2-32  "Fireman,  Save  My  ChikT 

Low  7-18  "Stepping  Out"  

High  4-2-32  "One  Hour  With  You".... 

Low  6-11-32  "Michael  and  Mary"  

High  4-1  "City  Lights"  

Low  7-18  "Colonel's  Lady"  


10,000 

2,800 

16,500 
9,000 
19,500 
10,500 
22,500 
7,200 


LIVELY 


Is  My  Face  Red  < 

"   77  tit 


 T —    ~~    Z  the  Examiner< 

s&^&s  -  -« ;  ;  „  „„  v>, . 


BOLT  OF  SUMMER 
CELLULOID'' 

-shouts  IRENE  THIRER  in  the 
New  York  DAILY  NEWS  .  .  . 


Hear  a  certain  Drw    der  why  tne  that  those  K  more 

A  Broa*TLaya  park  Ave.  angel  u  ^ 
»lsle  »  witn  a  "  .veese  knife  in  ».""',  »  m. 

lean  guess  b,„od  on  the  £«£een  6£en  «»ce  3  A.  W- 


all  in  the  picture, 
1  Mr.  and  Mrs.  America. 

butyoucart'thefplo.mg 

Mi  po^-'s  mi:  boyd 

Willie  (the  sap)  «nd 
„..'»  friefcie  out  of  the 


IS  YOUR  INK  RED?...  weii, 

here's  where  Mrs.  RKO-Radio's  Hollywood 
children  ankle  up  with  another  Wailing  Season 
(Summer  time  to  you)  box-office  forget-me- 
not!  The  first  real  "Colyumnist"  story,  weeks 
ahead  of  the  field,  while  the  critics  go  Ga-Ga 
and  get  "that  way"  about  it  and  box-offices 
get  their  faces  lifted! 

"As  spiced  and  sparkling  as  tomorrow's 
gossip  column  .  .  .  top -skill  playing,  crisp 
wit,  driving  action,  the  tang  of  Broadway- 
well,  whatever  comedy  drama  needs  to 
recommend  it."  -N.  Y.  American 

"A  shrewd,  witty  and  scathing  portrait  and 
Mr.  Cortez  plays  it  to  the  hilt  .  .  . 

—New  York  Times 

"Star  creates  full-bodied  character  as  news- 
paper gentleman  at  the  keyhole  .  .  .  they 
handed  him  a  rattling  good  story  and  he 
knows  what  to  do  with  an  opportunity  .  .  . 
fast  paced  . .  .  entire  cast  is  excellent." 

—New  York  World-Telegram 


IT  PAYS  TO  MIDDLE-AISLE 
IT  WITH  RKO  -  RADIO! .  . . 


mmm 


IS  MY  FACE  RED? 


•Ti.  PICARDO   CORTEZ        HELEN  TWELVETREES 

JILL  ESMOND     ARUNE  JUDGE     ROBERT  ARMSTRONG 


jlLI-  ESMOND 


William  better. 


I— AND  COMING  YET 
THIS  SUMMER! 


RKO 


The  above  is  one  of  the  many 
sparkling  pieces  of  news- 
paper advertising  provided 
for  you  in  the  press^book 


CONSTANCE  BENNETT  in  the  best  picture  she  ever  made  and  one  of 
the  very  best  anybody  ever  made  "WHAT  PRICE  HOLLYWOOD" 
RICHARD  DIX  in  a  bold  tale  of  daring  and  adventure  "  ROAR  OF 
THE  DRAGON"  with  a  glamorous  new  leading  lady  GWILI  ANDRE 
"BIRD  OF  PARADISE,"  King  Vidor's  monumental  production; great- 
est of  all  theatrical  properties,  with  DOLORES  DEL  RIO,  JOEL  MCCREA 


DAVID  O.  SELZNICK. 
Executive  Producer 


44 


MOTION    PICTURE  HERALD 


June    18,  1932 


[THEATRE  RECEIPTS —  CONT'D] 


Theatres 


Current  Week 


Previous  Week 


Picture 


Gross 


Picture 


Gross 


New  York 

Astor    1,120  50c-$2.00 

Cameo    549  25c-75c 

Capitol    4,700  35c-$1.50 

Embassy    598  25c 

Gaiety    850  25c-75c 

Mayfair    2,300  35c-85c 

Paramount    ....  3,700  40c-$1.00 

Rialto    1,949  40c-$1.00 

Rivoli    2,103  40c-$1.00 

Roxy    6,200  35c-$1.50 

Strand    3,000  35c-8Sc 

Winter   Garden.  1,493  35c-$1.00 

Oklahoma  City 

Capitol    1,200  10c-50c 

Criterion    1,700  10c-50c 

Liberty    1,500  10c-35c 

Mid-West    1,500  10c-50c 

Omaha 

Orpheum    3,000  25c-50c 

Paramount    2,900  25c-60c 

State    1.200  15c-35c 

World    2,500  25c-40c 

Ottawa 

Avalon    990  10c-35c 

Capitol    2,592  15c-60c 

Centre    1,142  15c-60c 

Imperial    1,091  10c -50c 

Regent    1,225  15c-60c 

Rideau    932  10c-35c 


'•Grand    Hotel"    (MGM)    19,687 

(8th  week) 

"The  Ringer"   (First  Division)....  3,500 

"As  You  Desire  Me"  (MGM)....  80,769 

All  Newsreel    6,155 

"They    Never   Come    Back"   2,100 

(Artclass)  (35c-85c) 

"Westward    Passage"    (Pathe)....  10,500 

"Strangers  of  the  Evening"  (Tiff.)  39,900 

"Scarface"    (U.    A.)   23,000 

(3rd  week) 

"Forgotten  Commandments"    11,000 

(Para.) 

"Monte  Carlo  Madness"    30,000 

(First  Division) 

"Week-End  Marriage"  (F.  N.) . . .  13,423 

"Two   Seconds"   (F.   N.)   21,000 

(3rd  week-6  days) 


"As  You  Desire  Me"  (MGM)   5,500 

"State's  Attorney"  (Radio)   5.800 

"Law  of  the  Sea"   (Monogram)..  850 
(2  days) 

"Night    World"    (U.)   1.300 

(5  days) 

"The  Tenderfoot"   (F.    N.)   5.000 

"No  Greater  Love"  (Col.)   10.500 

"Huddle"    (MGM)   5,500 

"But  the  Flesh  is  Weak"  (MGM)  2,000 
and  "The  Age  for  Love"  (U.  A.) 
(9  days) 

"Careless  Lady"  (Fox)  and    5,500 

"While    Paris    Sleeps"  (Fox) 
(25c-50c) 


"Lady  With  A  Past"  (Pathe)  and  1,200 
"Unexpected  Father"  (Para.) 
(3  days) 

"Son  of  the  Gods"  (F.  N.)  and..  950 
"Strangle  Hold"  (British) 
(3  days) 

"Reserved  for  Ladies"  (Para.)   8,000 

(6  days) 

"Greeks  Had  A  Word  for  Them"  4.400 

(U.  A.)  (6  days) 
"World  and  the  Flesh"  (Para.)...  1,300 

(3  days) 

"Young   Bride"    (Pathe)   1,100 

(3  days) 

"Forbidden"   (Col.)    2,400 

"But  the  Flesh  is  Weak"  (MGM)  2,200 
(3  days) 

"Prestige"  (Pathe)  and  "Way....  1,600 
Back  Home"  (Radio)  (3  days) 

"It's  Tough  to  be  Famous"  (F.N.)  1,300 
and  "Big  Boy"  (W.  B. -revival) 
(3  days) 


"Grand  Hotel"   (MGM)   20,224 

(7th  week) 

"Alone"    (Amkino)    4,000 

"Night  Court"  (MGM)   48.602 

All    Newsreel    6,493 

"Escapade"    (First   Division)   5,200 

"Night  World"  (U.)    11,500 

"Attorney  for  the  Defense"  (Col.)  49,800 

"Scarface"    (U.    A.)   38,000 

(2nd  week) 

"Congress  Dances"  (U.  A.)   9,000 

(3rd  week) 

"Man    About    Town"    (Fox)   40,000 

"Street  of   Women"   (W.    B.)....  16,481 

"Two  Seconds"  (F.  N.)   21,242 

(2nd  week) 


"Forgotten  Commandments"  (Para.)  3,200 

"Huddle"  (MGM)   6,000 

"Steady    Company"    (U.)   1,100 

(3  days) 

"High    Speed"    (Col.)    800 

(4  days) 

"Attorney  for  the  Defense"  (Col.)  5,500 


"State's    Attorney"    (Radio)   9,000 

"As  You  Desire  Me"  (MGM)   8,000 

"Are  You  Listening?"  (MGM)....  1,500 
and  "The  Struggle"  (U.  A.) 

"Sky  Bride"  (Para.)  and   6.000 

"Woman  in  Room  13"  (Fox) 

"Hotel  Continental"  (Tiff.)    1,000 

(3  days) 

"It's  Tough  to  be  Famous"  (F.N.)  1.100 
and    "Cohens  and   Kellys  in 
Hollywood"  (U.) 
(3  days) 

"Attorney  for  the  Defense"  (Col.)  7,000 
(6  days) 

"Arrowsmith"    (U.    A.)   4,600 

(6  days) 

"Grand   Hotel"    (MGM)    5,000 

(50c-$1.50-6  days) 

"Sky   Bride"   (Para.)    2,200 

(3  days) 

"Trial  of  Vivienne  Ware"  (Fox)..  2,000 
(3  days) 

"Polly  of  the  Circus"  (MGM)  and  1,700 
"Song  of  the  Flame"  (W.  B.) 
(3  days) 

"Arsene  Lupin"  (MGM)  and   1.500 

"Politics"  (MGM) 
(3  days) 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 


High   1-2-32   "Hell  Divers"   24,216 

Low  11-14  "The  Champ"   18,759 

High  1-9-32  "Mata  Hari"   110,466 

Low   12-19  "Flying  High"   48,728 

High  1-3  Newsreels    9,727 

Low  5-28-32  Newsreels    5,785 

High   12-12  "Frankenstein"   53,800 

Low  4-30-32  "Cohens  and  Kellys  in 

Hollywood"   7,600 

High  2-7  "Finn  and  Hattie"   85,900 

Low  12-26  "Heaven  on  Earth"   35,700 

High  2-27-32  "Shanghai  Express"   64,600 

Low  6-27  "Dracula"  and  ) 

"Hell's  Angels"     (    4,500 

High  1-9-32  "Dr.  Jekyll  and  Mr.  Hyde"  67,100 
Low  6-11-32  "Forgotten  Commandments"  11,000 

High   1-2-32  "Delicious"    133,000 

Low  6-11-32  "Monte  Carlo  Madness"..  30,000 

High  1-17  "Little  Caesar"    74,821 

Low  4-2-32  "The  Missing  Rembrandt"..  8,012 

High  9-19  "Five  Star  Final"    59,782 

Low  6-6  "Maltese  Falcon"    16,692 

High  2-7  "Illicit"    11,000 

Low  6-4-32  "Forgotten  Commandments"  3,200 

High  2-21  "Cimarron"    15,500 

Low   12-5   "Consolation   Marriage"   4,400 

High  1-24  "Under  Suspicion"    7,200 

Low  6-20  "Big  Fight''  and  ) 

"Drums  of  Jeopardy"   j    900 

High  9-19  "Young  as  You  Feel"    11,000 

Low  4-30-32  "Scandal  for  Sale"   3,700 

High  2-14  "Cimarron"    25,550 

Low  6-4-32  "State's  Attorney"    9,000 

High  4-23-32  "Tarzan  the  Ape  Man"..  13,750 
Low  5-21-32  "Wet  Parade"  and  ) 

"It's  Tough  to  Be  Famous"  J    4,000 

High  3-14  "Trader  Horn"    10,000 

Low  5-21-32  "She  Wanted  A  Millionaire"  ) 

and  "Cheaters  at  Play"  J  1,300 

High  4-11  "Men  Call  It  Love"    16,000 

Low  11-28  "The  Cisco  Kid"    4,500 


High  1-2-32  "Sidewalks  of  New  York"  ] 

and  "Viennese  Nights"  and    \  3,700 
"Alexander  Hamilton" 
Low  6-27  "My  Past"  and  ) 

"Fifty  Million  Frenchmen"    J  1,900 

High  5-16  "Devil  to  Pay"    6,300 

Low  1-3  "Sunny"    2,900 

High  5-9  "Trader  Horn"    7,000 

Low  3-26-32  "The  Expert"  and  j 

"Working  Girls"  J    2,200 

High  1-23-32  "Suicide  Fleet"  and  ) 

"Dance  Team"  )  6,200 
Low  5-28-32  "Carnival"  and  ) 

"Sunshine  Susie"       J    3,600 


Philadelphia 


600 

50c 

1,300 

50c-$1.50 

Earle   

2,000 

25c-65c 

3,000 

35c-75c 

1,000 

40c-50c 

4,800 

35c-75c 

Stanley   

3,700 

35c-75c 

1,700 

25c-65c 

"The   Wet   Parade"    (MGM)   1,100 

(4  days) 

"Grand    Hotel"    (MGM)  11,000 

(6  days-7th  week) 

"Night   World"    (U.)   13,000 

(6  days) 

"Strangers  of  the  Evening"  (Tiff.)  18.000 „ 
(6  days) 

"So  Big"   (W.  B.)   4.000 

(6  days) 

"Street  of  Women"   (F.   N.)   34,000 

(6  days) 

"Strange    Case    of    Clara    Deane"  12,000 

(Para.)  (6  days) 

"Strange  Love  of  Molly  Louvain"  8,000 

(F.  N.)   (25c-50c-6  days) 


'But  the  Flesh  is  Weak"  (MGM)  2,700 
(6  days) 

'Grand  Hotel"  (MGM)   13,000 

(6  days-6th  week) 

'Young  Bride"  (Pathe)   13,000 

(6  days) 

'Society    Girl"   (Fox)   19,000 

(6  days) 

'The   Tenderfoot"    (W.B.)   3,800 

(6  days) 

"Huddle"    (MGM)    35,000 

(6  days) 

"Letty   Lynton"    (MGM)   11,000 

(6  days-2nd  week) 

"Night  Court"   (MGM)   8,000 

(6  days-2nd  week) 


High  12-17  "The  Guardsman"   6,500 

Low  4-30-32  "Beast  of  the  City"    1,900 

High  1-2-32  "Makers  of  Men"    27,000 

Low  6-11-32  "Night  World"   13,000 

High  2-7  "Man  Who  Came  Back"  ....  40,000 

Low  3-26-32  "Shop  Angel"    17,000 

High  5-2  "City  Lights"    8,000 

Low   3-21    "Resurrection"    3,000 

High  1-2-32  "Her  Majesty,  Love"    65,000 

Low  10-24  "24  Hours"    28,000 

High  12-19  "Frankenstein"    31,000 

Low  7-25  "Rebound"    8,000 

High  3-21   "Last  Parade"    16,500 

Low  2- .7-32  "Men  In  Her  Life"   7,000 


AFETY 
IRST 


A  A  A  A 


A  COLUMBIA  CONTRACT  IS  YOUR 
THEATRE'S  SUREST,  SAFEST  BOND.  You 
know  that  you  can  bank  on  Columbia.  That  is 
why  exhibitors  this  year  are  buying  Columbia 
pictures  FIRST  1 

Already  contracts  for  next  season  are  coming 
in  with  a  rush!  The  word  is  out!  The  whole 
industry  is  talking  about  it!  COLUMBIA  IS 
DOING  BIG  THINGS! 

We  offer  exhibitors  for  next  season  the  finest 
line-up  and  variety  of  pictures  in  the  industry 
—  everyone  with  an  assured  definite  box- 
office  value  — each  one  excellently  cast  and 
brilliantly  produced.  The  stories  are  timely, 
novel  and  up-to-the-minute. 

THEY  ARE  MADE  BY  SHOWMEN-FOR  SHOWMEN! 

There  has  always  been  a  good  profit  for  you 
in  Columbia  pictures.  This  will  be  truer  than 
ever  this  coming  season. 

Our  merchandising  direct  to  the  public  has 
been  the  envy  of  the  industry.  We  will  con- 
tinue to  help  exhibitors  and  create  an  even 
greater  ticket  demand  at  their  theatres. 

We  are  now  ready  to  screen  pictures  listed  on 
next  season's  line-up !  Buy  Columbia  Pictures 
FIRST  for  1932-33  and  you  buy  box-office 
insurance.  Get  in  touch  with  your  Columbia 
exchange  or  salesman  at  once. 


BUY 


FiRSTf 


46 


MOTION    PICTURE  HERALD 


June    18,  1932 


[THEATRE  RECEIPTS —  CONT'D J 


Theatres 

Portland,  Ore. 


Current  Week 


Previous  Week 


Picture 


Gross 


Picture 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
Gross  to  date) 


Fox  Paramount. 

3,068 

25c-60c 

Hamrick's  Music 

1,800 

15c-25c 

Box 

2,040 

25c-35c 

Rialto   

1,400 

15c -25c 

RKO  Orpheum. 

1,700 

25c -50c 

United    Artists.      945  25c-35c 


Providence 

Fays    1,600 

Loew's  State   ..  3,800 

Majestic    2,400 


Paramount 
RKO  Albee  . 
RKO  Victory 


2,300 
2.300 
1.600 


15c-50c 
15c-50c 
15c-50c 

15c-50c 
15c-50c 
10c-35c 


St.  Paul 

Paramount     ....  2,300  25c-50c 

Riviera    1,300  25c-50c 

RKO    Orpheum.  2,600  25c-50c 

Tower    1,000  15c-25c 

San  Francisco 

El  Capitan    3,100  25c-60c 

Filmart  Foreign  1,400  35c-50c 
Talkies 

Fox    4,600  35c-90c 

Golden  Gate   ...  2.800  25c-50c 

Orpheum    3,000  25c-50c 

Paramount     ....  2,670  25c-60c 

United    Artists.  1,200  25c-60c 

Warfield    2,700  35c-60c 

Warners    1,385  35c-50c 

Seattle 

Blue  Mouse  ....      950  15c-25c 

Fifth    Avenue...  2,750  25c-75c 

Fox    2,450  75c-$1.50 

Liberty    2,000  10c-25c 

Music  Box                950  25c-75c 

RKO  Orpheum..  2,650  25c-50c 

Toronto 

Imperial    3,444  15c-80c 

Loew's    2,088  15c-75c 

Shea's    2,600  15c-75c 

Tivoli    1.600  15c-60c 

Uptown    3,000  15c-65c 

Washington 

Columbia    1,232  50c-$1.50 

Earle    2,323  25c-60c 

Fox    3,434  25c-60c 

Metropolitan    ..  1,833  25c-60c 

Loew's    Palace..  2,363  35c-50c 

RKO    Keith's...  1,832  25c-60c 


"Huddle"    (MGM)   12,000 

"Midnight    Patrol"    (Monogram)..  2.50O 

"The  Tenderfoot"   (F.   N.)   3.800 

"Sinners   in   the   Sun"   (Para.)....  4,200 

"Strangers   of   the    Evening"   4.000 

(Tiff.)   (3  days) 

"Westward    Passage"    (Pathe)....  6,000 

(4  days) 

"Trial  of  Vivienne  Ware"  (Fox)..  3,400 


"Famous  Ferguson  Case"  (W.  B.)  6.000 

and  "South  of  the  Rio  Grande"  (Col.) 

"As  You  Desire  Me"  (MGM)   16,000 

"Two  Seconds"  (W.  B.)  and   7,000 

"Street  of  Women"  (W.  B.) 

"Forgotten   Commandments"    5,000 

(Para.) 

"Attorney  for  the  Defense"  (Col.)  8,500 

"Death  Valley"   (U.)   and.........  2,200 

"Honor  of  the  Press"  (Mayfair) 

"As  You  Desire  Me"  (MGM)   8,000 

"But  the  Flesh  is  Weak"  (MGM)  4,500 

"Radio  Patrol"   (U.)   9,000 

"Strange  Case  of  Clara  Deane"..  1,500 
(Para.) 

"De\il's  Lottery"   (Fox)   11,000 

"Royal    Lovers"    (German)   2,100 

"Man  About  Town"  (Fox)   32.000 

(35c-65c) 

"Lena    Rivers"    (Tiff.)   7,000 

"Race  Track"  (World  Wide)   14.000 

"As   You   Desire   Me"    (MGM)...  18,000 

"Scarface"    (U.   A.)   5,150 

(6th  week) 

"Woman  in  Room  13"  (Fox)   18.500 

"The   Tenderfoot"   (F.N.)   12,300 

"Behind   the   Mask"    (Col.)   3,250 

"Strange  Case  of  Clara  Deane"..  11.000 
(Para.) 

"Letty   Lynton"   (MGM)   10,000 

(25c -75c) 

"Whistlin'    Dan"    (Tiff.)   4.0CO 

"The  Tenderfoot"    (F.    N.)... ......  5.500 

"Radio    Patrol"    (U.)   4,000 

(3  days) 

"The    Menace"    (Col.)   3.500 

(4  days) 

"Attorney  for  the  Defense"  (Col.)  17,000 
(6  days) 

"Letty   Lynton"    (MGM)   11.000 

(6  days) 

"World  arid  the  Flesh"   (Para.)..  12.500 
(6  davs) 

"Symphony    of    Six    Million"   10.000 

(Radio)  (6  days) 

"Sunshine    Susie"    (British)   7,000 

(6  days-6th  week) 

"Grand    Hotel"    (MGM)   7,500 

(4th  week) 

"Stranere  Love  of  Molly  Louvain"  19.000 
(F.  N.) 

"New  Morals  for  Old"  (MGM)...  18.000 

"Congress  Dances"  (U.  A.)   8.000 

(25c-50c) 

"As  You  Desire  Me"  (MGM)....  7,500 

(2nd  week) 

"Westward    Passage"    (Pathe)....  8.200 

(25c-50c) 


'Letty   Lynton"   (MGM)    13,200 

"Heart  of  New  York"  (W.  B.)..  3,000 

"Two  Seconds"  (F.  N.) 

"The  Wiser  Sex"  (Para.)   4,200 

"Roadhouse   Murder"    (Radio)   3,500 

(3  days) 

"Radio  Patrol"   (U.)   5,300 

(4  days) 

"When  A  Feller  Needs  A  Friend"  2,500 
(MGM) 


'Midnight    Patrol"    (Monogram)..  8,000 

'But  the  Flesh  is  Weak"  (MGM)  8.500 

'The  Rich  Are  Always  With  Us"  9,000 
(F.  N.) 

'Strange  Case  of  Clara   Deane"  5,500 
(Para.) 

'Radio  Patrol"   (U.)    9,200 

'Love  Bound"   (Peerless)   and   2,800 

"Border  Devils"  (Artclass) 

"Night   Court"   (MGM)   7,000 

"Trial  of  Vivienne  Ware"   (Fox)  5,500 

"Man   Wanted"   (W.   B.)   12,000 

"Young    America"    (Fox)   1,500 

"Amateur  Daddy"   (Fox)   12.500 

"The  Opera  Ball"  (German)   2,800 

"Night  Court"   (MGM)   35,000 

"No  Greater  Love"   (Col.)   13,000 

"Radio  Patrol"   (U.)   13,000 

"This  is  the  Night"  (Para.)   15,000 

"Scarface"    (U.A.)   7,900 

(5th  week) 

"Sinners   in   the   Sun"   (Para.)   21,000 

"Famous  Ferguson  Case"  (W.B.)  6,500 
(5  days) 


"Street   of  Women"   (W.B.)   3,000 

"Huddle"    (MGM)    11,500 

"Grand  Hotel"  (MGM)   5.000 

(2nd  week) 

"The    County    Fair"    >' Monogram)  4,000 

"The   Mouthpiece"    (W.B.)   5,500 

"Night    World"    (U.)   4,000 

(3  days) 

"Roadhouse    Murder"    (Radio)   3,750 

(4  days) 

'Rich  Are  Always  With  Us"  (F.N.)  24,000 
(6  days) 

"The   Wet   Parade"   (MGM)   9,500 

(6  days) 

"Man    Wanted"    (W.B.)   11,000 

(6  days) 

"Lena  Rivers"   (Tiff.)   and  "King  8,500 
of  Jazz"  (U.) 
(6  days) 

"Sunshine   Susie"   (British)   9,500 

(6  days-5th  week) 

"Grand   Hotel"    (MGM)    9,500 

(3rd  week) 

"The  Tenderfoot"  (F.   N.)   16,400 

"Society    Girl"    (Fox)   19,000 

"So  Big"  (W.  B.)   6,500 

"As  You  Desire  Me"  (MGM)....  12,000 
(1st  week) 

"Radio   Patrol"   (U.)    and   6,000 

"Five   Year    Plan"  (Amkino) 


High   1-3   "Paid"    26,000 

Low  5-23  "Young  Sinners"    11,000 

High  3-21  "Trader  Horn"    12,000 

Low  5-21-32  "Sky  Bride"    2,400 

High  2-14  "Cimarron"    20,000 

Low  5-23  "Iron  Man"    8,500 

High  1-10  "Hell's  Angels"    12,500 

Low  6-4-32  "When  A  Feller  Needs  A 

Friend"    2,500 

High  2-7  "Inspiration"   25,500 

Low  6-4-32  "But  the  Flesh  Is  Weak"..  8,500 

High  1-30-32  "Union  Depot"    11,200 

Low  12-26  "Her  Majesty,  Love"  and  | 

"Under  Eighteen"  )  ...5,100 

High  3-14  "Unfaithful"    14,000 

Low  8-8  "Secret  Call"    4,500 

High  3-19-32  "Behind  the  Mask"    15,800 

Low  7-4  "Sweepstakes"    3,200 

High  2-14  "Last  Parade"    11,000 

Low  11-21  "Way  Back  Home"    1,500 

High  8-22  "Smiling  Lieutenant"    12,000 

Low  6-4-32  "Night  Court"   7,000 

High  5-21-32  "Grand  Hotel"    15,000 

Low  1-17  "Just  Imagine"    1,500 

High  2-14  "Cimarron"    28,000 

Low  6-11-32  "Radio  Patrol"    9,000 

High  10-3  "Penrod  and  Sam"    4,000 

Low  1-24  "Along  Came  Youth"    1,000 

High  8-15  "Daddy  Long  Legs"    16,750 

Low  6-11-32  "Devil's  Lottery"   11,000 

High  1-3  "Lightning"    70,000 

Low  2-20-32  "The  Guardsman"    29,000 

High  7-11  "Lawless  Woman"   20,000 

Low   6-11-32   "Lena   Rivers"   7,000 

High  12-12  "Frankenstein"    23,000 

Low  5-14-32  "Night  World"    5,000 

High  1-9-32  "The  Champ"    35,600 

Low  7-18  "Women  Love  Once"    10,000 

High  3-14  "Parlor,  Bedroom  and  Bath"  28,000 

Low  1-30-32  "X  Marks  the  Spot"    15,000 

High  3-26-32  "Fireman,  Save  My  Child"  19,000 

Low  11-28  "I  Like  Your  Nerve"    4,000 

High  4-18  "Trader  Horn"    17,000 

Low  1-2-32  "The  Boudoir  Diplomat"  ...  7,000 

High  1-10  "The  Lash"    11,500 

Low  6-11-32  "Whistlin'   Dan"   4,000 

High  2-28  "City  Lights"    14,000 

Low  6-11-32  "The   Tenderfoot"   5.500 

High  10-31  "Spirit  of  Notre  Dame"    18,000 

Low  6-11-32  "Radio  Patrol"  ) 

and  "The  Menace"     ]   7,500 

High  3-5-32  "Shanghai  Express"    25,500 

Low  6-20  "Always  Goodbye"    13,000 

High  4-18  "City  Lights"    22,000 

Low  6-4-32  "The   Wet  Parade"   9,500 

High   11-14   "Skyline"    16,500 

Low  6-27  "Painted  Desert"    10,000 

High  2-28  "Cimarron"    19,500 

Low  11-14  "The  Mad  Genius"    7,500 

High  4-25  "Don't  Bet  On  Women"  ....  14,000 

Low  10-17  "Ten  Nights  in  a  Barroom".  8.300 


MOTION  PICTURE 

ALMANAC 

KNOCKS  HOLLYWOOD  FOR  A  ROW  OF  STARS 

And  we  present  herewith  the  pictures  to  prove  it — with  the  "Roar  of  the  Dragon"  in  progress  at 
the  RKO  Studios,  the  Almanac  arrived  adjacent  to  the  set  and  called  a  recess.  Left  to  right 
we  have  here  Richard  Dix,  with  the  Almanac  open  to  the  Biographies,  Section  "D";  Arline 
Judge,  with  the  Almanac  open  at  Section  "J";  Wesley  Ruggles  with  the  Almanac  open  at 
the  letter  "R",  and  Eddie  Cronjager,  cameraman,  looking  into  the  "C's." 

On  the  principle  that  we  are  always  for  actors,  and  that  every  press  agent  down  the  eons  of  his- 
tory has  been  entitled  to  a  break  when  he  pictured  a  client  reading  a  publication,  we  are  giving 
the  Almanac  only  95  per  cent  of  the  pictorial  space  in  this  display.  We  think  it's  a  great  little 
book. 


THREE  DOLLARS  A  COPY  AND  WORTH  IT,  TOO 

Send  it  to    MOTION    PICTURE    HERALD,    at  1790  Broad  tv  ay,   N  e  w  York 


48 


MOTION    PICTURE  HERALD 


June    18,  1932 


THE  SUMMER 
SHOW 


by 

RITA  C.  McGOLDRICK 


THE  school  year  is  winding  itself  up.  Within  two  weeks  the  children  of  the  nation  will 
be  small  free  agents  wondering  what  to  do  with  their  time  and  eager  to  go  more 
often  to  the  pictures.  Retrenchment  in  the  family  budget  for  entertainment  undoubtedly 
will  be  emphasized,  but  after  all,  clouds  have  linings  and  it  is  true  of  the  people  of 
this  nation  that  they  do  not  remain  beaten  for  long.    The  pendulum  may  swing  far— 

but  it  has  to  swing  back.    The  arc  may  be  .  

such,  and  there  is  no  doubt  in  my  mind  that 
they  will  be  an  outstanding  success  " 
V 

Endorsed  Lists 

The  national  organizations  engaged  in  the 
preview  and  classification  of  current  motion 
pictures  ordinarily  discontinue  the  mailing  of 
their  lists  through  the  vacation  period.  This 
year,  because  of  the  increasing  demand  for 
this  type  of  service,  several  of  the  organizations 
have  sent  out  announcements  asking  for  a 
written  statement  of  request  from  those  persons 
or  groups  having  definite  use  for  the  lists 
during  the  summertime.  The  answering  mail 
has  been  something  of  a  surprise  to  everyone 
connected  with  this  work.  The  letters  are 
pouring  in,  all  begging  to  have  the  service 
continued.  Many  of  the  letters  are  from  public 
libraries.    Here  are  typical  ones: 

"We  note  on  the  list  of  Endorsed  Motion 
Pictures  for  June  that  the  list  will  be  discon- 
tinued through  the  summer  months  unless  there 
is  s.  special  request  for  a  continuance. 

"We  post  the  list  on  our  library  bulletin 
boards  each  month  and  our  patrons  look  them 
over  frequently.  It  is  very  important  for  us 
to  have  the  lists  sent  continuously. 

"We  appreciate  this  means  of  bringing  be- 
fore our  people  the  best  of  the  films  that  are 
produced  and  thank  you  for  this  important 
service." 

Rockingham  Free  Public  Library, 

Bellows  Falls,  Vermont. 
"We  want  to  thank  you  for  your  list  of 
selections  and  beg  of  you  to  continue  this  ser- 
vice during  July  and  August.  The  list  is  an 
invaluable  help  and  is  used  to  a  great  extent 
in  our  library.  Our  patrons  would  miss  them 
seriously  if  they  were  discontinued." 

The  Narragansett  Library  Association, 

Peace  Dale,  R.  I. 
These  are  random  samples  of  an  outpouring 
of  appreciation  and  proves  beyond  anv  doubt 
that  there  is  a  definite  and  wide  field  "for  this 
form  of  free  publicity  for  motion  pictures ! 

Perhaps  of  more  importance  to  the  industry 
and  to  the  public  is  the  reaction  of  the  editors 
of  newspapers.  It  is  only  a  short  step  back 
to  the  day  when  most  newspapers  of  any  stand- 
ing would  have  nothing  to  do  with  free  pub- 
licity for  the  motion  picture  that  might  other- 
wise be  a  contributing  account  in  the  papers' 
advertising  department.  But  that  day  has 
passed.  Some  of  the  most  influential  chains 
of  papers  are  now  eager  to  cooperate  in  this 
work,  and  the  following  letter  from  an  editor 
whose  paper  has  a  circulation  of  more  than 
one  million  says : 

"In  compliance  with  the  notice  attached  to 
the  June  list  of  selected  pictures,  I  wish  hereby 
to  ask  you  to  continue  sending  us  the  service 
on  selected  films.  We  will  need  it  particularly 
during  the  summer  months. 

"As  you  perhaps  know,  the  names  of  the 
endorsed  motion  pictures  are  reprinted  in  our 
papers  for  the  benefit  of  our  readers.  We 
thank  you  for  supplying  us  with  this  invaluable 
service." 

There  are  many  more.  The  letters  are  a 
most  heartening  sign.    Interest  as  keen  and  as 


of  smaller  range,  but  the  balance  is  sure. 
All  of  which  is  to  say  that  the  summer 
entertainment  problem  will  require  all  of  the 
energy,  ingenuity,  industry,  vision  and  executive 
capacity  that  every  theatre  man  is  possessed 
of.  It  is  a  simple  matter  of  fundamental  psy- 
chology that  wearied  people  require  entertain- 
ment ;  and  the  motion  picture  offers  more  for 
one's  money  than  any  other  commodity  in  the 
world. 

Corral  the  Children! 

In  the  past  year  Motion  Picture  Herald 
through  the  department  School  and  Screen  has 
accomplished  definite  strides  toward  the  win- 
ning of  school  children's  interest  in  the  better 
things  of  the  screen.  Cooperating  teachers, 
educators,  parent-teacher  units  and  clubwomen 
have  made  practical  use  of  this  service.  Through 
the  summer,  most  of  these  organized  groups 
are  inactive.  The  theatre  man,  however,  can- 
not afford  to  allow  a  paying  possibility  to 
wither  on  his  hands  because  of  the  heat !  For 
that  reason,  it  is  the  purpose  of  this  depart- 
ment to  continue  to  review  and  to  list  all 
pictures  of  importance  to  juveniles  and  to  sup- 
plement the  reviews  with  suggestions  for  the 
further  development  of  the  Junior  Show  idea. 
The  summer  should  be  the  harvest  time  for 
the  winning  of  child  interest  in  your  theatre. 
Nozv  is  the  time  for  intelligent  planning  for 
results. 

V 

An  Idea  from  Publix  Theatres 

Amherst,  Mass. 

The  manager  of  the  Amherst  theatre,  Ray- 
mond F.  Smith,  has  sent  us  his  idea  of  the 
Junior  Show  and  the  summer's  possibilities.  He 
says :  "We  have  had  two  Junior  Shows  during 
the  past  two  months  in  cooperation  with  the 
local  Parent-Teachers  Association,  whose  mem- 
bers acted  as  sponsors  and  furnished  a  great 
deal  of  valuable  publicity  at  no  cost  to  the 
theatre.  We  could  not  have  obtained  these 
under  any  other  conditions. 

"We  used  'Alice  in  Wonderland'  for  the  first 
show  and  'Puss  in  Boots'  for  the  second,  with 
selected  cartoons  and  novelties  added  to  the 
feature  at  each  show.  We  started  our  show 
at  4:30  p.m.  after  the  regular  matinee  on  Fri- 
day. Regular  children's  admission  price  pre- 
vailed— 10c — with  an  admission  fee  of  30c  for 
adults.  Both  shows  were  very  successful  finan- 
cially, but  the  children  as  a  whole  did  not  seem 
to  be  very  enthusiastic  about  the  attractions. 

"Cooperation  from  the  Parent-Teachers  As- 
sociation consisted  of  the  distribution  of  1,500 
announcement  cards  throughout  the  public 
schools  of  Amherst,  mention  in  all  Sunday 
School  classes,  special  articles  in  newspapers 
and  discussion  of  the  project  at  women's  clubs, 
lodges,  etc. 

"During  the  summer  period  we  are  planning 
to  have  a  Family  Show  each  Thursday.  On 
this  program  we  will  use  a  selected  group 
of  shorts  and  an  appropriate  feature,  together 
with  a  chapter  of  'The  Last  of  the  Mohicans/ 
We  are  going  to  advertise  these  programs  as 


MPTOA  Convention  May  Meet 
At  Kansas  City  Next  Year 

Kansas  City  may  be  the  scene  of  the  next 
annual  convention  of  the  MPTOA,  accord- 
ing to  E.  Van  Hyning,  president  of  the 
MPTOA  of  Kansas  and  Missouri,  who  is  a. 
member  of  the  executive  board  of  the  na- 
tional organization. 

While  St.  Louis  is  making  a  strong  bid 
for  the  annual  meeting  and  Pinehurst,  N. 
C,  also  is  a  contender,  Van  Hyning  is  of 
the  opinion  the  executive  board  will  decide 
on  Kansas  City,  although  it  will  not  meet 
to  decide  until  early  in  the  fall.  The  Kansas 
City  Chamber  of  Commerce  intends  to  wage 
a  vigorous  campaign  to  bring  the  gathering 
to  Kansas  City. 


Hays  Asks  Resubmission 

of  Prohibition  Question 

Will  H.  Hays,  president  of  the  MPPDA, 
identified  himself  as  one  of  the  Republican 
leaders  for  resubmission  of  the  prohibition 
question,  by  appearing  at  the  Republican 
National  Convention  in  Chicago  this  week 
in  charge  of  the  Indiana  Republican  delega- 
tion's fight  for  a  resubmission  plank.  Mr. 
Hays,  who  attended  the  nominating  conven- 
tion as  a  delegate-at-large,  has  been  an  ad- 
vocate of  prohibition  for  years. 


Dickinson  Gets  $1,1 54-  Verdict 

Glen  W.  Dickinson,  head  of  the  Dickin- 
son theatres  in  Kansas,  has  been  awarded  a 
verdict  of  $1,154  in  his  suit  for  $72,000 
against  the  Independent  Order  of  Odd  Fel- 
lows at  Lawrence.  Dickinson  alleged  the 
organization  failed  to  build  a  theatre  on  a 
site  which  it  owned,  according  to  a  con- 
tract signed  in  1926. 


To  Continue  Vitaphone  Plant 

Warner  will  continue  the  production  of 
Vitaphone  shorts  at  the  Eastern  studio  in 
Brooklyn,  under  the  supervision  of  Sam 
Sax,  when  production  is  resumed  next  week. 
Mr.  Sax  has  returned  from  the  Coast  plant, 
where  he  supervised  the  production  of  six 
two-reel  revues  in  Technicolor. 


MGM  in  West  Indies 

Metro-Goldwyn-Mayer  of  the  West  Indies 
has  been  chartered  at  Trenton,  N.  J.,  to 
open  an  office  in  Trinidad  and  serve  theatres 
in  Barbados  and  British  Guiana.  M.  Gold- 
smith of  Sao  Paulo  is  en  route  to  Trinidad 
to  open  the  office,  the  first  of  a  group 
planned. 

Tower  Plans  12  Features 

Tower  Pictures  plans  the  production  of 
12  melodramas  next  season,  all  to  be  re- 
leased on  the  state  rights  market.  Capitol 
Exchange  will  handle  the  features  in  New 
York. 


wideflung  as  this  must  have  resultant  good. 

This  department  is  particularly  interested  in 
your  experience,  your  viewpoint.  Send  us  news 
of  your  experiments.  What  are  your  plans 
for  the  summer  ?  How  are  you  developing 
programs  to  win  bigger  audiences  of  children? 
Your  experience  is  valuable  to  the  theatre  man 
in  another  town  or  another  state.  This  de- 
partment, as  a  clearing  house  for  audience 
problems,  welcomes  a  message  from  you. 


a  MANAGERS'  1L 
ROUND  TABLE  CLUB 

Charles  E^Chick?  Lewis 

Qhaltrnan.  and  £ditat. 
O^jn,  c9nterncttional offfocilcdion  cfcfk  otVmen.  <Z^eetin^-  it, 

MOTION  PICTURE  HERALJ) 

&)&tij  QVeek^fotcbfatual Benefit  and  ^to^tefp- 


irt  — » 


P2r 


Conducted  By  An  Exhibitor  For  Exhibitor? 


LOOK  AHEAD,  NOT  BEHIND! 


THE  theatrical  season  of  1931-32  now  closed  has  been 
heavy  with  many  crucial  problems  encountered  in  the 
life  of  the  men  who  are  responsible  for  the  operation 
of  the  thousands  of  theatres  throughout  the  land. 

To  many  of  these  men,  toiling  against  heavy  odds,  the 
past  season  has  brought  discouragement,  weariness  of 
body  and  spirit,  and  to  some,  even  defeat.  But  it  is  typi- 
cal of  the  class  of  men  who  make  up  the  great  army  of 
American  showmen  that  they  come  through  smiling  even 
though  they  carry  many  battle  scars.  And  when  the  new 
season  gets  under  way  next  fall  they  will  have  almost 
entirely  forgotten  the  trials  and  tribulations  of  the  past 
season  in  their  usual  optimistic  and  aggressive  way. 

If  you  are  laboring  under  the  illusion  that  showbusiness 
was  the  only  field  where  much  had  to  be  swallowed  and 
overlooked,  then  you  are  blind  to  conditions  surrounding 
you  wherever  you  may  be.  Every  business  in  the  country 
has  had  its  ups  and  downs,  mostly  downs,  and  those  em- 
ployed in  the  different  enterprises  have  had  to  go  through 
as  much  or  more  than  we  did. 

It  is  but  a  true  statement  of  fact  that  poor  product  has 
been  our  biggest  handicap,  but  it  is  just  as  true  that  where 
showmen  put  forth  extra  effort  and  energetic  showmanship 
they  were  rewarded  by  seeing  the  receipts  in  their  theatres 
holding  up  to  somewhere  near  normal. 

On  the  other  hand,  where  the  house  managers  were 
seized  with  panic  and  "laid  down"  both  on  the  job  and 
the  merchandising,  the  business  fell  to  new  low  levels. 
And  many,  yes  too  many,  got  away  with  it  because  those 
above  them  believed  that  the  condition  was  general  and 
not  local. 

"Necessity  is  the  mother  of  invention."  Never  was  there 
a  truer  statement  as  applied  to  showbusiness.  Before  grosses 
took  nose-dives  we  were  not  compelled  to  do  almost  im- 
possible things  to  keep  out  of  the  red.  But  when  we  were 
faced  with  terrible  grosses,  constant  falling  away  of  admis- 
sions and  a  far  from  happy  outlook  for  the  immediate 
future  we  had  to  dig  deep  into  the  recesses  of  our  brains 
to  discover  new  and  different  methods  and  ideas  to  get 
patrons  to  the  box  office.  But  in  accomplishing  this  almost 
impossible  feat  we  demonstrated  our  ability  to  cope  with 
the  toughest  of  situations  and  come  through  it  even  if  only 
with  a  limited  measure  of  success  for  our  efforts. 

This  is  no  time  for  day-dreaming.  The  heat  of  the  sum- 
mer may  have  a  "slowing-down"  effect  on  your  friends 
but  so  far  as  you  are  concerned  you  nust  devote  all  your 


spare  time  to  doping  out  ways  and  means  of  keeping  that 
ticket  machine  going  to  the  tune  of  profits.  And  against  hot 
weather,  carnivals,  circuses,  outdoor  amusements,  bathing 
beaches  and  other  forms  of  summer  competition. 

And  not  too  far  in  the  offing  is  that  "new  season"  which 
must  be  ushered  in  with  every  indication  to  your  public 
and  community  that  theatres  were  built  for  amusement, 
entertainment  and  relaxation  and  you  fully  intend  to  let 
them  have  their  share  in  your  particular  house. 

Start  early — and  often — to  let  them  know  about  the 
elaborate  plans  of  the  studios  to  present  the  finest  of  pic- 
tures since  the  advent  of  sound.  As  new  contracts  are 
made  for  next  season's  product  be  sure  to  get  your  news- 
papers to  carry  stories  about  it.  Start  to  key  up  interest 
and  keep  it  sustained  so  that  your  theatre  will  enjoy  the 
benefits  of  a  vast  advance  campaign  designed  to  start 
the  new  season  off  in  a  blaze  of  glory  and  profits  which 
you  must  maintain  for  the  forty  odd  weeks  of  the  season. 

Ideas.  Ideas.  Ideas.  You  will  find  them  on  every  side 
you  turn.  The  brains  of  the  entire  industry,  and  the  adver- 
tising industry  as  well,  are  obtained  in  these  inserts  about 
next  season's  product.  No  smart  showman  can  honestly  say 
that  he  cannot  glean  dozens  of  ideas  and  selling  angles 
from  those  inserts  and  the  subsequent  product  ads  which 
are  carried  in  MOTION  PICTURE  HERALD  fifty-two  weeks 
of  the  year.  How  anyone  can  thumb  through  one  of  the 
issues  without  finding  some  new  slant  to  capitalize  on  is  a 
mystery. 

Merchandising.  Brand  new  angles.  Old  ideas  revamped 
or  dressed  in  new  clothes.  And  all  designed  to  pull  patrons 
to  your  theatre.  Surely  you  cannot  conscientiously  say  that 
you  are  isolated  or  lacking  in  aids  to  help  you  run  your 
theatre  or  advertise  its  pictures.  There  is  no  other  business 
in  this  whole  wide  world  where  so  much  is  done  to  help 
you  sell  the  industry's  output  to  the  consumer. 

Take  advantage  of  every  means  offered  to  help  you. 
Read  the  trade  papers;  get  the  campaign  books  on  every 
picture;  see  what  the  other  fellow  is  doing.  Then  see  what 
you  can  do.  AND  DO  IT. 

The  wounds  of  the  past  season  will  soon  fade  away  in 
the  plans  and  preparations  for  the  season  to  come.  The 
weariness  of  the  body  will  soon  fall  away  under  the  enthu- 
siasm of  a  brighter  outlook  and,  call  me  what  you  will,  I 
still  insist  on  looking  at  the  bright  side  of  life. 

"CHICK" 


50 


MOTION    PICTURE  HERALD 


DICK  KIRSCHBAUM'S  LOBBY  LAFFS! 


The  weekly  "pep" 
meeting  brings  to 
mind  many  unspoken 
thoughts  from  the 
Gazinkus  Circuit 
managers.  Note  the 
strict  attention  they 
are  giving  to  their 
"beloved"  boss'  re- 
marks. All  managers 
will  now  rise  and 
sing:  "Relations  are 
just  a  bowl  of — 
hooey." 


£A<j#OD 

A  R£(ATiV£ 
OFTH', 
6oss'- 


\H  I0£A  IN  yoORQVeS  , 

%Hoo<  woutp mm 

KNOWS  WHAT 


MAYBE  YOUR  USHERS 
CAN  DO  AS  WELL  AS 
THESE  TWO  IOWA  LADS 

Of  direct  interest  to  ushers  who  aim  to 
improve  their  time  and  opportunities  for 
advancement  in  showbusiness  is  the  essence 
of  a  newspaper  clipping  sent  the  Club  by 
Richard  Clark,  former  usher  at  the  Majestic 
Theatre,  Centerville,  Iowa,  and  now  some- 
where in  Mexico,  where  he  went  following 
graduation  from  a  local  school. 

Clark  and  another  usher-associate,  Rob- 
ert Garrett,  who  also  edited  the  high  school 
newspaper  at  the  time,  wrote  and  directed  a 
clever  Kiddie  Revue  which,  due  to  success 
of  its  first  presentation,  had  to  be  repeated. 
Two  newspaper  ads  at  hand  are  enlighten- 
ing to  the  extent  that  while  the  first  men- 
tioned the  revue  in  a  small  box,  the  next 
ad  for  the  second  performance  split  space 
with  the  feature  attraction,  thus  testifying 
to  what  the  theatre  management  thought  of 
it  as  a  draw. 

The  above  is  mentioned  to  show  that 
many  ushers  take  their  jobs  seriously  and 
are  ever  on  the  alert  to  help  out  their  man- 
ager with  extra  time.  A  goodly  percentage 
of  the  boys  fill  in  at  theatres  while  attending 
high  school  or  college  and  practically  all 
may  be  classed  as  potential  showmen  of  high 
calibre.  Might  it  not  be  well  for  some  of 
us  to  take  a  leaf  from  the  Majestic's  book 
and  offer  the  boys  every  encouragement  in 
their  climb  up  the  ladder  ? 


TIME  SERVICE  AND 
OTHER  GAGS  IN  USE 
BY  ROLAND  DOUGLAS 

A  few  weeks  ago  we  wrote  Roland  Rog- 
ers, manager  of  the  RKO  Orpheum  Theatre, 
Sioux  City,  Iowa,  for  details  on  a  "correct 
time  service"  gag  he  had  been  using  to  good 
results  and  he  not  only  favored  us  with  that 
information  but  threw  in  a  couple  of  more 
gags  for  good  measure. 

First  let  us  describe  the  time  service 
stunt  which  was  alluded  to  in  a  past  issue 
of  this  department.  Maybe  you've  a  regu- 
lar time  service  company  in  your  town  and 
then  again  maybe  you  haven't.  Douglas 
happens  to  have  one  in  his  city  and  has 
arranged  for  the  concern  to  take  care  of 
calls  in  lieu  of  an  exchange  of  tickets.  He 
advertises  on  his  screen  that  anyone  may 
call  a  certain  telephone  number  and  receive 


NOT  NERVY— JUST 
PARTICULAR! 

The  manager,  William  Codkas,  of  the 
Publix  Paramount  Theatre,  Newport.  R.  I., 
recently  conducted  a  tea-party  in  conjunc- 
tion with  a  10c.  matinee. 

Imagine  his  amusement  upon  being  the  re- 
cipient of  a  telephone  call  from  a  stranger 
requesting  that  in  accordance  with  the 
wishes  of  two  Swedish  friends  would  he 
mind   serving   coffee   in    place   of  tea  ! 


June    18,  1932 

the  correct  time.  This  is  plugged  consist- 
ently. When  the  call  comes  in  the  current 
program  is  named  and  then  follows  the  cor- 
rect time.  Managers  in  towns  not  having 
a  regular  time  service  can  get  a  rate  from 
the  Telephone  Company  for  an  extra  'phone 
for  a  theatre  time  service.  It  is  most  im- 
portant to  stress  the  telephone  number  in 
all  screen  or  other  advertising. 

Douglas  and  his  mates  often  dig  through 
newspaper  morgues  for  old  ideas  and  then 
adapt  them  to  modern  use.  For  instance,  we 
see  by  one  of  his  tear  sheets  a  two-column 
cut  headed  "Movie  Fans  All  Agog  Over 
Wheeler-Woolsey  Contest,"  or  a  which  is 
which,  who's  whoozis  stunt.  The  photo  con- 
tains a  dozen  shots  of  the  comedians  in 
different  character  roles  and  the  idea  is  to 
sort  them  out  and  then  answer  such  ques- 
tions as:  "Is  Woolsey  the  short  fellow? 
Does  Wheeler  wear  eyeglasses  ?  Is  Wheeler 
the  better  looking?  Who  makes  love  to 
Dorothy  Lee?  Which  is  the  funnier? 
Which  the  better  dancer,"  etc. 

Tremendous  Response! 

Over  8,300  answers  were  received  to  the 
above  and  Douglas  tells  us  that  the  stunt 
clicked  first  rate  with  the  newspaper.  One 
reason  the  paper  liked  it  was  because  the 
management  could  get  a  check  on  men  and 
women  readers,  since  names  were  signed 
to  all  contributions. 

Inspiration  for  another  gag  recently  used 
by  Douglas  came  when  walking  past  the 
Salvation  Army  booth  in  St.  Paul  where 
unemployed  persons  were  eating  apples. 
On  his  return  to  Sioux  City  he  went  around 
to  the  newspaper  office  and  told  the  adver- 
tising man  that  the  theatre  wanted  to  hire 
some  local  men  (he  used  five)  at  $1  per 
hour  to  advertise  a  picture.  He  sought 
advice  from  the  paper  as  to  whom  he  should 
go  to  secure  this  service,  implying  that 
the  work  should  go  to  members  of  dis- 
tressed families.  Experience  leads  Douglas 
to  state  that  nine  times  out  of  ten  the  Wel- 
fare Board  of  the  Salvation  Army  will  be 
named  as  the  proper  place  to  secure  the 
men,  also  that  in  as  many  instances  the 
paper  will  come  through  with  free  space  for 
story  and  art. 

Get  Well  Organized! 

The  next  step  is  to  collect  your  men  and 
tell  them  that  you  want  them  to  pass  out 
apples  on  the  streets  at  high  noon  and  that 
you  will  pay  them  $1  per  hour  for  their 
services,  but  will  use  them  only  two  hours 
each  day  for  two  or  three  days.  Then  tie- 
up  with  some  fruit-produce  concern  to  fur- 
nish six  barrels  of  apples,  or  whatever 
quantity  you  may  decide  to  distribute.  Next 
have  2^x414  inch  tags  printed  with 
theatre  copy.  On  "Forbidden"  Douglas 
used.  "Forbidden  Fruit — What  Eve  Did  to 
Adam  With  an  Apple  Is  Nothing  to  What 
Barbara  Stanwyck  Does  to  Adolphe  Menjou 
in  'Forbidden'  at  the  Empire."  You  can  suit 
yourselves  as  to  copy  and  apply  same  to  any 
number  of  pictures.  Tags  are  fastened  to 
apples  with  a  staple  carpet  tack.  Don't  for- 
get that  the  produce  company  will  pay  half 
of  all  printing,  since  the  theatre  stand  for 
cost  of  men. 

We  are  indeed  grateful  to  Douglas  for 
sending  along  additional  information  on  the 
time  service  gag  and  as  well  appreciative 
of  his  other  suggestions.  We  are  certain 
all  three  will  be  picked  up  and  used  by  other 
members  of  this  organization.  Let's  have 
some  more  of  the  same  calibre,  Doug. 


June    18,    193  2 


MOTION    PICTURE  HERALD 


51 


COPPOCK  STILL  VERY 
MUCH  ON  THE  JOB  AT 
STATEN  ISLAND  HOUSE 

Here  are  a  few  of  the  show-selling-  stunts 
used  by  E.  S.  C.  Coppock,  manager1  of  the 
Paramount  Theatre,  Staten  Island,  N.  Y., 
when  putting  over  "When  a  Feller  Needs  a 
Friend"  and  "Explorers  of  the  World." 

Ice  cream  party  on  Saturday  opening 
matinee  with  500  dishes  of  ice  cream  pro- 
moted from  Castles  Ice  Cream  Company ; 
30"  ad  in  Staten  Island  Press  Friday  in  ad- 
vance free  on  promotional  angle  of  extend- 
ing age  limit  for  Saturday  matinee  from  12 
to  14  years  to  bearers  of  ad  clipped  from 
paper ;  in  appreciation  of  past  advertising, 
the  Staten  Island  Transcript  gave  a  30" 
ad  Friday  in  advance  for  price  of  15" ;  news- 
boys theatre  party  for  Staten  Island  Ad- 
vance carriers  which  netted  two  special 
stories :  Inmates  of  Farm  Colony  seeing  pic- 
ture Monday  afternoon  as  guests  of 
Daughters  of  American  Revolution ;  Entire 
week  designated  as  "Family  Week" ;  Stage 
attraction  "Dauntless"  movie  dog.  This 
booking  netted  two  free  radio  plugs  and  free 
space  in  New  York  Daily  Mirror;  Better 
Films  Council  sponsoring  pictures  and  send- 
ing special  letters  to  all  organizations  and 
schools  on  the  Island  plugging  the  entire 
weeks'  program  and  the  fact  that  features 
were  repeated  on  matinees  to  enable  school 
children  to  see  it  before  supper ;  Representa- 
tives of  Better  Films  Council  sent  speakers 
to  all  luncheon  clubs  plugging  programs ; 
Better  Films  Council  persuaded  Superinten- 
dent of  Schools  to  have  principals  of  every 
school  make  announcements  at  assembly 
plugging  programs;  Special  15'  lobby  dis- 
play adapted  from  24-sheet  suspended  from 
grand  staircase  one  week  in  advance ;  Staten 
Island  Press,  Transcript  and  Advance  have 
accepted  special  %-page  feature  stories  on 
"Explorers  of  the  World" ;  Monday  and 
Thursday  designated  as  "Father  &  Son 
Day"  for  civic  clubs ;  Chief  Scout  Executive 
sent  bulletins  to  all  Scoutmasters  recom- 
mending week's  attractions ;  All  posting  and 
mailing  carried  copy  about  "Family  Week" ; 
In  appreciation  of  past  business  B.  &  O. 
gave  us  free  card  display  in  Staten  Island 
trains ;  Promoted  from  National  City  Bank 
of  New  York  interesting  display  of  350 
silver  dollars,  representing  the  dollar  coinage 
of  all  nations  of  the  world  from  the  year 
1250  A.D. 


BERT  LEIGHTON  HAD 
TRICK  HERALD  MADE 
UP  ON  "MAN  WANTED" 

A  novelty  herald  was  used  to  good  ad- 
vantage by  Bert  Leighton,  manager  of  the 
Stanley  Theatre,  Utica,  N.  Y.,  when  selling 
"Man  Wanted."  It  was  13  inches  long  by 
Al/2  inches  wide  and  folded  a  la  accordion. 
Three  folds  displayed  the  title  head,  "Man 
Wanted — Young,  Handsome,  etc.,  to  Take 
the  Place  of  One  Who  Has  Fallen  Down  on 
His  Job,"  etc. ;  the  next  fold  displayed,  "See 
Kay  Francis,"  and  the  next,  "At  the 
Stanley."  When  pulled  open  a  number  of 
catchlines  and  other  copy  greeted  the  eye. 

Leighton's  gag  was  an  attractive  varia- 
tion of  the  teaser  folder  and  large  enough 
to  permit  use  of  plenty  of  copy.  This  is 
the  first  news  we've  had  of  the  Strand  since 
Ed  Hart  left  there  for  Troy,  and  we  hope 
that  Leighton  will  keep  this  department  in- 
formed on  what's  going  on. 


"The 

Showman's 
Calendar" 


JUNE 


23rd 

William  Penn  Signed  Treaty  of 

Peace  and  Friendship  with  the 

InrliAnc  1  Aft-} 

inula  lis       I  vo  J 

24th 

Italian  victory  on  Austrian 

Front — 1918 

25th 

Battle  of  Big  Horn  (Montana) 

General   Custer's   Defeat  by 

Indians,  1876 

26th 

First  American  Troops  to  Land 

in  France — 1917 

Ernest  Torrence's  Birthday 

28th 

Polly  Moran's  Birthday 

Otis  Skinner's  Birthday 

JvMl 

Congress    Granted  Yosemite 

Valley  and  Mariposa  Big  Tree 

Grove  to  California  for  Pub- 

lic Park— 1864 

Madge  Bellamy  s  Birthday 

II  II  V 

JULY 

1st 

Battle  of  San  Juan  Hill — 1898 

Battle  of  Gettysburg — 1863 

Dominion  Day  (Canada) 

2nd 

Garfield's  Assassination — 1881 

3rd 

Idaho   Admitted    to    Union — 

1890 

Spanish    Fleet    Destroyed  by 

American    Fleet   at  Santiago 

Leon  Erroll's  Birthday 

4th 

Independence  Day 

Barbara  Week's  Birthday 

5th 

Lewis    and    Clark  Expedition 

Set  Out— 1804-1806 

6th 

Commodore  Sloat  Took  Pos- 

session of  California — 1846 

John    raul   Jones    Birthday — 

1 747 

Ricardo  Cortez's  Birthday 

9th 

General   Braddock's    Defeat — 

1755 

10th 

Wyoming  Admitted  to  Union 

—  1890 

Slim  Summerville's  Birthday 

Lily  Damita's  Birthday 

Evelyn   Laye's  Birthday 

John  Gilbert's  Birthday 

1  Ith 

Aaron    Burr    Killed  Alexander 

Hamilton  in  Duel — 1804 

John  OuincY  Adams'  Birthday 

—  1767 

Sally  Blane's  Birthday 

12th 

Orangeman's  Birthday 

Jean  Hersholt's  Birthday 

Marjorie  Rambeau's  Birthday 

13th 

Sidney  Blackmer's  Birthday 

14th 

Bastille  Day 

16th 

Ginger  Rogers'  Birthday 

Barbara  Stanwyck's  Birthday 

TIME  ELEMENT  WAS 
EFFECTIVE  ANGLE  IN 
FRANK  HILL  DISPLAY 

The  element  of  time  as  suggested  by  the 
title,  "Tonight  or  Never,"  inspired  Frank  B. 
Hill,  manager  of  the  Liberty  Theatre,  Walla 
Walla,  Wash.,  to  use  a  novel  mechanical 
front  for  an  attention-getter  on  that  picture. 
The  same  idea  was  followed  out  both  in 
newspaper  ads  and  heralds. 

Note  that  the  hand  of  the  clock  in  the 
photo  showing  cut-out  figure  of  Miss  Swan- 


son  points  to  Heart  No.  1,  which  carries 
the  first  of  a  series  of  catchlines.  When  the 
hand  hits  the  numeral  it  lights  up  two  1,000- 
watt  lamps  placed  in  back  of  the  cutout. 
These  were  covered  with  red  to  give  out  a 
deep  red  light,  but  show  up  only  on  Heart 
No.  1  in  order  to  stress  the  copy,  "He  Gave 
Her  1  Minute  to  Change  from  a  Creature 
of  Ice — To  a  Woman  of  Fire."  The  hand 
stops  about  10  seconds  at  each  of  the  10 
hearts  as  it  makes  its  rounds.  "He  Gave 
Her"  appears  on  all  of  them  and  all  copy 
was  done  in  metallics. 

Next  note  the  newspaper  ad  and  you  will 
be  able  to  pick  up  the  balance  of  the  catch- 
lines.   Also,  that  the  "10-minute"  idea  has 


been  faithfully  carried  out  by  placing  a 
sketch  of  a  clock  near  the  mat  of  Miss 
Swanson  and  by  the  box  containing  the  10 
catchlines.  The  herald  was  an  exact  replica 
of  the  ad  except  that  the  catchlines  were 
run  off  in  red. 

The  above  is  not  by  any  means  the  first 
example  of  Frank  Hill's  ingenuity  to  ap- 
pear among  these  pages  for  his  fellow  show- 
men have  had  many  opportunities  to  cash 
in  on  other  excellent  suggestions  made  by 
this  enterprising  showman  of  the  North- 
west. 


52 


MOTION    PICTURE  HERALD 


June    18,  1932 

EXCHANGE  MATS  AND  NEWSPAPER  ADS! 


ALL  LAYOUTS  AND  SUGGESTED  ADS  BY  KEN  LONG 


Text  on  Opposite  Page 


llustration  7V 


llustration  B 


Copy 


(A) 


But  I  lore  you '. " 
She.. a  bored  society 
girl  looking  for  a 
thrill.  He.,  an  am- 
bitious youth  eager 
for  life.  Fate  throw's 
them  together  and... 


Copy  -  (A)  — 
For  Illustration'^". 

She.. a  bored  society 
girl  looking  for  a 
thrill.  He.,  an  am- 
bitious youth  eager 
for  life.  Fate  throws 
them  together  and... 


llustration  D 


Copy  -  (A)  — 

A  vision  of  loveliness  and  desire 
...  is  she  really  Zara,  the  dancer 
who  knows  many  loves,  or  the  charm- 
ing bride  who  vanished  on  her  honey- 
moon? 


llustration  E 


Ifi 


ARBO 


^AsYou  Desire  Me 


OW  PLAYING 


A,  nGn  A„„„„  ._.« 
MELVYN  DOUGLAS 
-EQlCHVON  STOOHEIM 
OWEN  MOOftE 


lluslraiion'F 


z^c^'A 


V 


-AsYouDesireMc 

MELVYN  OOUGVAS 
RICH  VON  STOOHEIM 
OWENMOOOt 

-HAflEn  3CAQE W 
"NOV E LTV  ■   NfWS 


/co/ 


llustration  C 


RlflLTO 


THURS  «•  FR1 


Their  Two 
Worlds  Merge 
WUhTheir 
First  Kiss! 


Co/" 


Society 

GIRX 


JAMES 

DUNN 

^SPENCER 

TRACY 

PEGGY 
SHANNON 


/co/ 


June    18,  1932 


MOTION    PICTURE  HERALD 


53 


BEN  KATZ  COVERING 
LOT  OF  GROUND  OUT 
IN  MILWAUKEE  ZONE 

Two  campaigns  waged  recently  by  Ben 
Katz,  Warner  publicity  man  in  the  Mil- 
waukee zone,  indicates  that  he  is  following 
his  customary  swift  pace.  Below  is  a  brief 
resume  of  work  done  on  "Mouthpiece"  and 
"So  Big": 

Included  in  "Mouthpiece"  were  special 
twenty-five  line  teasers  used  in  newspapers 
four  days  in  advance ;  special  space  for 
regular  ad  campaign ;  announcements  of 
opening  over  regular  radio  time ;  a  tie-up 
with  radio  station  for  free  announcements 
during  daily  organ  broadcast ;  a  special 
screening  for  100  of  Milwaukee's  outstand- 
ing attorneys ;  the  contacting  of  executive 
members  of  the  local  Bar  Association;  1,500 
letters  mailed  to  all  attorneys  in  Milwaukee 
county ;  special  front  display ;  special  art 
and  stories  in  all  papers ;  3,000  "Mouth- 
piece" hangers  tied  to  telephones  in  down- 
town area;  the  display  of  22  special  stills 
in  windows  of  leading  merchants  on  a  main 
thoroughfare,  and  special  copy  trailer  plug- 
ging picture  in  all  Warner  neighborhood 
theatres. 

On  "So  Big"  he  tied  up  with  the  public 
library  for  the  insertion  of  6,000  book- 
marks; tied  up  with  a  leading  paper  for 
three  special  quarter-page  display  ads  at 
no  cost  to  theatre;  mailed  special  anni- 
versary and  picture  announcements  to  all  on 
house  mailing  list;  effected  a  tie-up  with 
48  Walgreen  Drug  Co.  stores  for  displays 
and  plug  on  "So  Big"  sundae;  arranged 
with  all  book  stores  and  department  stores 
for  Edna  Ferber — "So  Big"  window  dis- 
plays ;  used  special  truck  bally  of  hugh  book 
for  three  days ;  had  a  special  balcony  hanger 
in  lobby  for  two  weeks  in  advance;  dec- 
orated front  of  theatre  with  banners  and 
lights ;  made  elaborate  front  display  for 
current  showing;  placed  illuminated  birth- 
day cake  in  lobby ;  tied  up  with  bakery  for 
small  cakes  for  ladies  at  matinees;  pro- 
moted floral  display  from  florist;  used  regu- 


ONCE  A  SHOWMAN, 
ALWAYS! 

We  honestly  believe  the  acme  of  op- 
portunism in  exploitation  was  reached  when 
Clarence  ReQua,  manager  of  the  Cozy 
Theatre,  Norton,  Kas.,  tied-up  with  the  local 
newspaper  for  a  publicity  gag  on  the 
occasion  of  the  birth  of  a  son  and  heir. 
Says  the  "Norton  Champion"  under  the 
head  of  "New  Cozy  Manager": 

"The  Cozy  Theatre  has  a  new  manager. 
He  started  work  Sunday  morning  at  I  1 :05 
from  the  Laird  hospital.  He  weighs  only 
8'A  pounds,  has  red  hair  and  a  husky  voice 
and  will  make  his  future  home  with  Mr. 
and  Mrs.  Clarence  ReQua. 

"When  you  meet  him  remember  his  name 
is  L.  W.  ReQua. 

"Leonidas  Wellington  ReQua? 

"Lancelot  Warwick  ReQua? 

"Leander  Wallenstein  ReQua? 

"Lincoln  Washington  ReQua? 

"We  give  the  reader  only  one  guess. 
Fill  in  the  blanks  correctly  and  get  The 
Champion  free  one  year. 

"L   W   ReQua." 

Okay,  Clarence,  that  was  fast  work.  Why 
not  make  it  a  twin  deal  next  time? 


lar  radio  time  to  announce  anniversary  and 
picture ;  ran  special  copy  trailers  in  all 
Warner  neighborhood  houses ;  used  special 
anniversary  trailer  at  theatre ;  arranged 
parade  with  local  Chevrolet  dealer  on  open- 
ing day;  placed  special  art  and  stories  in 
all  papers,  and  contacted  city  editors  for 
special  gag  pictures  during  anniversary 
week. 

If  Ben  missed  anyone  around  Milwaukee 
who  could  have  been  of  further  assistance 
in  the  two  campaigns  outlined  above,  maybe 
he'll  tell  us  about  it  later  on,  but  it  looks  as 
though  he  covered  the  town  like  an  April 
shower.  A  lot  of  work  for  any  one  man  to 
do,  without  a  doubt,  but  productive  of  grati- 
fying results  and  that's  what  counts  these 
days.  We  hope  a  number  of  the  stunts  he 
used  will  find  favor  with  his  fellow  Club 
members. 


KEN  LONG'S  SERIES 
ON  EXCHANGE  MATS 
AND  ADVERTISING! 

Illustrated  on  Opposite  Page 

Your  advertisement  is  your  SALESMAN  IN 
PRINT!  It  sells  only  to  the  extent  of  the  thought 
and  preparation  put  into  it.  A  well  written  ad 
does  not  necessarily  mean  it  is  an  ad  that  sells. 
No  matter  how  much  punch  the  copy  may  have, 
if  it  is  not  read,  it  is  worthless.  Make  your  ad 
COMPEL  the  attention  of  a  reader  AND  KEEP 
IT.  Use  clear,  simple  illustrations,  unusual  catch- 
lines  and  good  typographical  display.  Keep  the 
reader  reading  by  making  it  easy  for  him. 

Six  point,  upper  and  lower  case,  should  be  the 
minimum  size  type  for  body  copy.  Avoid  setting 
such  copy  too  wide — thirty-five  to  forty  letters 
and  spaces  to  the  line  is  plenty.  Also  avoid  set- 
ting it  too  narrow — this  necessitates  the  dividing 
of  too  many  words,  which  naturally  makes  the 
reading  hard. 

Bold  faced  type  is  essential  in  a  theatre  ad, 
but  it  should  be  confined  to  display  lines — ALL 
emphasis  is  NO  emphasis. 

Underlining  words  slows  up  the  reader.  This 
device  has  its  advantages  but  should  be  used 
with  discretion. 

White  lettering  on  black  has  attention  value, 
as  has  black  letters  on  a  gray  background,  but 
both  are  hard  to  read,  especially  when  letters  are 
small. 

Too  many  imaginary  margins  should  be  avoided. 
Note  the  neat  appearance  brought  about  by  even 
margins  in  the  layouts  on  the  opposite  page. 
Careful  arrangement  of  type  achieves  this  neat- 
ness so  desirable  for  easy  reading. 

The  position  of  the  theatre  name  in  an  ad  has 
always  been  a  debatable  question  —  should  it 
be  at  the  top  or  bottom  of  the  ad.  Of  course, 
there  is  no  definite  rule  as  to  where  it  should 
ALWAYS  be  placed.  However,  if  the  copy  be- 
gins with  a  dramatic  catchline,  it  is  advisable  to 
let  this  catchline  be  the  beginning  of  the  entire 
ad,  and  carry  the  signature  cut  at  the  bottom. 
Compare  Illustration  "A"  with  Illustration  "B"  on 
the  opposite  page.  Both  layouts  have  the  same 
copy,  but  note  how  the  full  value  of  the  catchline 
is  lost  by  the  dominance  of  the  theatre  name  in 
Illustration  "B". 

In  ads  of  unusual  depth  (Illustration  "C")  the 
theatre  name  may  be  used  at  top  AND  bottom. 
However,  with  this  amount  of  space  available,  it 
is  better  to  use  it  in  as  nearly  a  five  by  eight 
ratio  as  possible. 

Illustrations  "A"  and  "B"  are  two-column  by 
six-inch  layouts  on  "Society  Girl."  Mat.  No.  2-D 
is  used  in  both.  Illustration  "C"  is  a  one-column 
by  nine  inches,  using  mat  No.  I-C. 

Illustration  "D"  is  a  two-column  by  seven  and 
one-half-inch  display  on  "As  You  Desire  Me" 
using  mat.  No.  539-H.  Illustration  "E"  is  a  one- 
column  by  five  inches  using  mat  No.  539-AI3. 
Illustration  "F"  is  a  one-column  by  three-inch  all 
type  ad.  Copy  for  all  ads  is  suggested  from  the 
press  sheet. 


BOB  CHAMBERS  WON 
FIRST  HONORS  FOR 
BEST  THEATRE  ADV. 

Robert  W.  Chambers,  artist  for  the  R.  E. 
Bair  theatres  in  Indianapolis,  and  whose 
work  you  have  seen  reproduced  in  this 
department,  was  recently  awarded  first 
prize  in  a  theatre  ad  layout  contest  spon- 
sored by  a  local  newspaper  and  the  Indiana 
Theatre. 

The  winning  ad  was  chosen  because  of  its 
general  excellence  as  well  as  its  "theatrical 
feeling."  It  was  a  two-column  by  12-inch 
display,  headed  in  bold  italics  "It  Should 
Do  Your  Heart  Good,"  a  quote  from  a  re- 
viewer on  the  newspaper.  A  scene  cut  fol- 
lowed, under  which  ,was  mentioned  the 
title,  "Symphony  of  Six  Million,"  catchline, 
principals  in  cast,  playdate  and  theatre. 

We  will  hope  to  present  further  evidence 
of  Chambers'  work  in  future  issues. 


ASTOR  LOBBY  DISPLAY  VERY  ATTRACTIVE 


Above  reproduction  of  the  side  wall  treatment  of  the  lobby  of  the  Astor 
Theatre,  New  York  City,  on  "Grand  Hotel,"  falls  'way  short  of  doing  justice  to 
the  fine  piece  of  work  turned  out  by  the  local  M-G-M  art  department.  All  scene 
stills  and  photos  of  the  stars  surrounding  the  one  of  Miss  Garbo  in  center  are  sev- 
eral times  enlarged  and  the  effect  is  quite  striking.  Directly  below  the  Garbo  por- 
trait is  a  photo  of  a  hotel  directory,  bearing  signatures  of  the  principal  players.  A 
piece  of  art  work  slantingly  obscures  the  balance  of  names. 


54  MOTION    PICTURE  HERALD 


Keeping  Up  With  The  Times! 

By  GUY  JONES 


After  many  years  of  heavy  eating,  this  hog  must  now  be  put  on  a  very  strict  diet,  other- 
wise he  will  be  eating  you  out  of  theatre  and  business.  How  to  curb  his  immense  appetite  is  the 
major  problem  of  the  day.  Possibly  cutting  down  a  little  on  each  dish  will  bring  about  the  desired 
results.  At  any  rate,  economy  is  the  ruling  factor  of  today  and  good  showmen  must  learn  to  be  prac- 
tical business  men  in  the  handling  of  expenses  and  waste.  Think  it  over,  boys,  before  someone 
else  must  do  the  thinking  for  you. 


ALEXANDER  STAGED 
ANNIVERSARY  WEEK 
IN  ROXBURY  HOUSE 

Anniversary  Week  was  celebrated  a  short 
time  ago  by  Irving  P.  Alexander,  manager 
of  the  Rivoli  Theatre,  Roxbury,  Mass.  Fol- 
lowing are  some  of  the  advertising  activi- 
ties employed  for  the  occasion : 

Publication  of  5,000  co-operative  heralds 
in  the  form  of  a  6-page  tab  size  newspaper 
by  the  service  staff  of  the  theatre,  which 
were  distributed  throughout  Roxbury  and 
at  the  theatre ;  a  local  orchestra  was  secured 
for  lobby  during  week,  playing  from  7  to 
7.30  P.  M.,  which  afforded  patrons  the  op- 
portunity of  dancing  before  evening  per- 
formance. Through  a  tie-up  with  a  local 
beverage  company  a  tonic  was  served  in 
the  lobby  each  day  of  the  week. 

Novelty  matinees  for  the  children  were 
staged  for  the  children  every  afternoon  dur- 
ing the  week,  which  featured  balloon  blow- 
ing, tug-o'-war  contests  and  tonic-drinking. 
The  tug-o'-war  stunts  have  become  a  weekly 
occasion. 

An  inner-lobby  stunt  was  used  to  obtain 
word-o'-mouth  advertising.  A  thirteen-year- 
old  boy,  clever  at  the  piano,  was  secured  for 
the  week  and  used  every  evening  after  the 
orchestra  finished.  The  boy  was  masked 
and  placed  in  the  center  lobby  alcove, 
flooded  by  spot  lights.  He  rendered  vocal 
and  piano  numbers  and  the  theatre  manage- 
ment received  much  favorable  comment  on 
his  performance. 

All  the  above  was  handled  at  no  cost  to 
the  theatre  and  we'll  certainly  have  to  give 
the  staff  credit  for  getting  a  corking  co- 
operative newspaper.  It  was  chock  full  of 
interesting  stories.  We're  obliged  to  Alex- 
ander for  making  it  possible  to  get  the 
above  information  of  his  anniversary  and 
will  hope  to  be  kept  posted  on  future  show- 
selling  activities  at  the  Rivoli. 


Invited  All  Preachers 

Special  invitations  to  witness  "Man  Who 
Played  God"  were  sent  to  all  ministers  in 
his  city  by  James  R.  Work,  manager  of  the 
Mission  Theatre,  San  Diego,  Calif.  The 
invitations  were  accompanied  by  a  letter 
written  in  the  nature  of  a  friendly  challenge 
to  see  the  picture.  Work  states  that  a 
number  of  the  ministers  praised  the  picture 
from  the  pulpit  and  wrote  letters  of  con- 
gratulation and  encouragement  for  efforts 
to  improve  films.  The  house  enjoyed 
splendid  business  as  a  result  of  the  attendant 
publicity. 


June    18,  1932 

FRED  MEYER  WAGED 
A  HEAVY  CAMPAIGN 
ON  SINGLE  REELER 

When  exploiting  a  short  subject  of  the 
Aimee  McPherson- Walter  Huston  "Wet  or 
Dry"  debate,  Fred  S.  Meyer,  managing 
director  of  the  Alhambra  Theatre,  Mil- 
waukee, Wis.,  used  a  large  mailing  list  and 
a  street  bally  to  arouse  interest. 

The  post  cards  mailed  were  headed  in 
bold  face,  "Prohibition  Debate."  Following 
copy  read,  "Wet  or  dry,  you'll  respond  to 
the  most  telling  arguments  yet  set  forth  on 
today's  greatest  issue.  Not  since  the  famous 
Lincoln-Douglas  debate  on  Slavery,  in 
1860,  has  anything  approached  this  for 
smashing  dramatic  effect  and  forceful  logic. 
Hear  and  see — Aimee  Semple  McPherson 
(speaking  for  prohibition) — Walter  Huston 
(protesting  for  the  wets) — recording  for 
the  talking  screen  as  they  appeared  at  the 
Angelus  i  Temple  in  Los  Angjeles.  Now 
playing  at  the  Alhambra." 

A  beer  truck  loaded  with  beer  kegs, 
drawn  by  horses,  was  paraded  up  and  down 
the  streets  for  a  bally,  bannered  with,  "Will 
This  Ever  Carry  Beer  Again — Alhambra 
This  Week — Prohibition  Debate  Between 
Aimee  McPherson  and  Walter  Huston." 
The  box  office  was  enclosed  to  resemble  a 
stein  of  beer,  and  "Wet  or  Dry"  was  flashed 
in  big  letters  above  the  box  office. 

That  was  considerable  exploitation  for  a 
single  reel  subject,  but  Fred  Meyer  was 
keen  enough  showman  to  realize  that  his- 
tory may  shortly  be  written  on  the  prohibi- 
tion situation  at  the  forthcoming  Republi- 
can and  Democratic  conventions  and  knew 
that  a  screen  debate  between  two  persons 
in  the  public  eye  would  be  of  interest.  With 
the  stands  being  taken  by  other  prominent 
citizens  during  pre-convention  days,  the 
subject  was  a  timely  one  and  certainly 
worthy  of  the  attention  he  gave  it. 

The  Alhambra  is  closed  for  the  summer 
months  at  this  writing  but  Fred  Meyer 
will  remain  in  his  territory  until  he  again 
opens  up  for  fall  trade.  He  is  too  live  a 
showman  to  rest  on  his  laurels  even  during 
the  summer  so  don't  be  surprised  if  more 
of  his  stunts  pop  up  before  Fall. 


RANDFORCE  EXECUTIVES  AND  SUPERVISORS 


Randforce  executives  and  supervisors  are  generally  too  much  on  the  jump  to  have 
their  "pitchers  took,"  but  this  time  the  photographer  stole  a  march  on  them.  Seated, 
left  to  right,  are  Jack  Birnbaum,  booker;  George  Langbart,  supervisor;  Samuel  Rinzler 
and  Louis  Frisch,  executive  general  manogers;  Erwin  Sold,  supervisor,  and  George  Davis, 
supervisor.  Standing,  left  to  right,  are  Lew  Preston,  supervisor;  Irving  Goldstein, 
purchasing  agent;  Sidney  P.  Levine,  supervisor;  Charles  Steinman,  supervisor;  Irving 
Kaplan,  booker,  and  Monty  MacLevy,  director  of  publicity. 


June    18,  1932 


MOTION    PICTURE  HERALD 


55 


LYKES  IS  PLUGGING 
ALONG  AND  SELLING 
SHOWS  AT  HIS  HOUSE 

Once  again  we're  able  to  report  on  the 
interesting  activities  of  J.  E.  Lykes,  man- 
ager of  Loew's  Park  Theatre,  Cleveland, 
Ohio,  this  time  on  campaigns  made  on 
"Tarzan,"  "Business  and  Pleasure"  and 
"One  Hour  With  You."  All  bear  witness 
that  this  Round  Tabler  is  forever  plugging 
along. 

The  accompanying  photo  is  a  reproduc- 
tion of  the  lobby  display  he  made  on 
"Tarzan"  and  we're  here  to  tell  you  that  the 
lion  in  the  cage  is  a  real  one.  A  number 
of  palms  and  grass  mats  were  used  for 
further  atmosphere  and  a  life-size  cutout  of 
Tarzan  carrying  the  girl  in  his  arms  also 
lent  to  the  general  scheme.  This  display 
was  used  one  week  in  advance  and  currently. 

Other  advertising  and  exploitation  in- 
cluded a  large,  illuminated  shadow-box  of  12 
photos  three  weeks  in  advance;  the  posting 
of  24-sheets  three  weeks  in  advance;  teaser 
trailers  three  weeks  in  advance ;  a  marquee 
valance  with  extra  large  letters  and  cutouts ; 
distribution  of  5,000  tabloids  in  homes; 
3,000  die-cut  heralds  in  connection  with 
regular  school  contest ;  2,000  mimeographed 
heralds  in  stores,  etc. ;  100  window  cards  in 
good  locations ;  50  hanging  cards  in  stores, 
etc. ;  use  of  special  matinee  coupon  in 
"Shopping  News"  for  children,  good  for  5c 
on  regular  admission ;  a  midnight  show,  and 
street  bally. 

A  voting  booth  was  used  one  week  in  ad- 
vance in  the  lobby  of  "Business  and  Pleas- 
ure" and  ballots  were  mimeographed  for  the 
occasion.  Names  of  candidates  included 
Herbert  Hoover,  Al  Smith,  Gov.  Ritchie, 
Chas.  Dawes,  Newton  Baker,  Owen  Young, 
Gov.  Murray,  Franklin  Roosevelt  and,  of 
course,  Will  Rogers,  star  of  the  picture,  A 
desk  was  provided  for  making  notation  on 
ballots,  as  well  as  a  receptacle  for  them.  So 
many  votes  were  cast  that  the  box  had  to 
be  emptied  every  day. 

A  "Jeanette  MacDonald  Resemblance" 
contest  proved  an  effective  means  of  ex- 
ploiting "One  Hour  With  You,"  and  this 
stunt  was  tied  up  with  a  local  "Danceland." 
Chevalier  Night  was  featured  for  the  play- 
ing of  music  from  the  show  and  awards  of 
a  dress,  hat,  shoes,  hosiery  and  a  necklace 
were  promoted  from  local  merchants  for  the 
winner.  The  awards  were  displayed  in  the 
theatre  lobby  for  ten  days  prior  to  showing 
of  picture.  Plugs  for  the  event  were  made 
by  daily  announcements  over  radio  and  at 
the  dance  hall,  where  15,000  special  tickets 


SPEAKING  OF  ADVERTISING! 

Robert  R.  Sisk  in  the  May  30th  issue  of  RKO  NOW  says: 


As  important  a  job  as  a  theatre  manager  has  is 
attention  to  his  advertising. 

Millions  of  dollars  per  year  are  spent  on  it. 

Yet,  too  often,  ads  appear  which  fail  in  their 
purpose. 

And  their  purpose  is  important  and  obvious 
.  .  .  these  ads  MUST  sell  our  show. 

Vaudeville  and  pictures.  Pictures  and  vaudeville. 

Maybe  the  picture  over  the  vaudeville  or  the 
vaudeville  over  the  picture,  according  to  the  im- 
portance of  the  individual  item. 

Small  cuts  that  tell  nothing  ruin  ads. 

Great  details  of  line  drawing,  the  effort  to  sell 
too  many  ideas  in  too  small  a  space  .  .  .  harmful. 

Freakish  art  stuff  .  .  .  harmful. 

The  ads  should  be  simple,  should  have  a  de- 
cent quality  and  should  tell  their  story  in  as  few 
words  as  possible. 

You  are  kidding  yourself  if  you  rely  upon  row 
after  row  of  superlatives  to  do  the  trick. 

White  space  is  important.  Crowding  it  into 
every  line  you  buy  is  making  those  lines  more 
costly  than  you  might  believe — because  it  means 
throwing  them  away. 

None  of  us  would  let  a  show  come  in  without 
giving  it  an  ad  break.  But  too  often  shows  do 
come  in  without  having  been  properly  advertised. 

One  cut  can  often  do  the  trick. 

A  few  lines  of  copy  can  often  do  the  trick. 


And,  week  after  week,  there  must  be  a  tone  to 
the  ads  which  makes  the  people  of  your  community 
have  respect  for  what  you  advertise.  Truthful  ad- 
vertising never  cost  anyone  a  dollar.  The  other 
type  has  cost  millions. 

Keep  it  simple? 

By  all  means. 

There  is  the  story  in  circulation  of  a  Western 
community  which  had  a  sign  posted  on  a  bridge 
"minimum  speed  crossing  this  bridge  25  miles  per 
hour." 

The  speeding  continued  and  it  was  checked. 
The  reasons  developed  led  to  the  elimination  of 
the  word  "minimum." 

Advertising  has  proved  itself. 

The  first  ad  in  English  appeared  in  1477. 

The  first  newspaper  ad  appeared  in  1625. 

Just  14  years  after  that,  in  1639,  tobacco  ads 
began  appearing.  Coffee  ads  began  appearing  in 
1657. 

Theatrical  ads  shortly  after,  though  it  was  well 
into  the  nineteenth  century  before  display  theatre 
advertising  developed. 

Now  it  is  well  developed.  You  have  hundreds 
of  good  ad  examples  before  you  in  the  daily 
papers.  Watch  them  and  study  them  and  always 
know  that  if  your  show  isn't  well  presented  in  your 
advertising  that  it  has  been  placed  under  a  ter- 
rific handicap. 

Few  shows  advertise  themselves. 


for  Chevalier  Night  were  distributed  at  no 
cost  to  theatre.  This  tie-up  created  a  lot 
of  interest  and  materially  aided  the  box 
office.  The  photos  of  the  girl  entrants  were 
also  promoted  from  a  local  photographer. 

All  of  which  proves,  as  we  stated  above, 
that  Manager  Lykes  has  been  plugging 
along  in  his  effective  way  of  selling  shows 
at  the  Park.  The  Club  has  a  live  lot  of 
members  out  in  Cleveland  and  this  Round 
Tabler  is  one  of  them.  We  hope  he'll  keep 
his  fellow  showmen  posted  on  future  hap- 
penings. 


Kansas  City  Changes 

C.  P.  Forbes,  formerly  manager  of  the 
Fox  Theatre,  Topeka,  Kas.,  has  been  ap- 
pointed manager  of  the  Fox-Grand  Theatre, 
Kansas  City,  according  to  a  recent  an- 
nouncement by  Harry  McClure,  district 
manager. 


SHEPHERD'S  MICKEY 
MOUSE  NUMBER  STILL 
CLICKING  IN  MIAMI 

Looking  over  a  Miami  newspaper  re- 
cently we  were  again  reminded  that  Sonny 
Shepherd,  manager  of  the  Biltmore  Theatre 
in  that  city,  is  still  writing  his  column  for 
his  famous  Mickey  Mouse  Club,  of  which 
we've  had  occasion  to  comment  upon  many 
times.  The  column  carries  a  slug  at  the 
top  that  reads,  "News  and  Notes — Mickey 
Mouse  Club — For  Boys  and  Girls,"  with 
Shepherd's  byline  following.  The  para- 
graphs are  newsy,  interesting  and  of  a  kind 
which  undoubtedly  carry  strong  appeal  to 
the  members. 

Again  reminding  Round  Tablers  that  this 
Mickey  Mouse  Club  boasts  a  group  of  en- 
tertainers, all  carefully  coached  by  Shep- 
herd, we  note  that  they  have  become  a 
weekly  feature  over  local  radio  station 
WIOD  every  Wednesday.  Under  direction 
of  Maestro  Shepherd  the  13-piece  orchestra 
and  other  talented  members  of  the  large 
organization  are  entertaining  the  radio  pub- 
lic and,  incidentally,  getting  in  a  good  plug 
for  the  Biltmore. 

Okay,  Sonny,  and  continued  success  to 
you  and  your  gang  of  Mickey  Mousers. 
Also,  thanks  for  the  copy  of  "The  Hornet," 
which  appears  to  carry  quite  a  sting.  May 
we  congratulate  both  you  and  Jack  Fink  on 
occasion  of  the  "social"  items.  Take  time 
off  from  daily  routine  and  admiration  of 
the  g.f.'s  recent  gift  of  the  golf  bag  and 
tell  us  more  about  showbusiness  in  your 
attractive  city  until  next  winter  when  we 
hope  to  go  back  there  and  see  for  ourselves. 

There  are  other  Round  Tablers  in  Winter 
resorts  who  will  be  very  much  interested  to 
know  what  methods  you  are  employing  to 
boost  trade  in  the  off-season. 


56 


MOTION   PICTURE  HERALD 


June    18,  1932 


MORE  SUMMER  SUGGESTIONS! 


Check  and  Double-Check  .  .  . 

Check  your  cooling  system.  See  that  it  is 
clean  and  in  working  condition.  If  it  is  in  need 
of  repairs  .  .  .  have  the  work  done  at  once 
.  .  .  don't  wait ! 

Clean  up  .  .  .  have  everything  as  clean  as 
spring. 

Get  cool  colors  into  your  lobby  displays 
.  .  .  greens  and  blues — greys  and  straw ;  keep 
away  from  warm  reds. 

Floral  displays  always  help — palms  in  the 
lobby  .  .  .  flowers  in  the  foyer  .  .  .  hanging 
baskets  with  vines  from  your  marquee.  In  this 
regard  .  .  .  try  to  work  up  an  arrangement 
with  your  leading  florist.  Give  him  a  card 
.  .  .  "Floral  Displays  from  — "  in  a  conspicu- 
ous place. 

•  •  • 

Fountain  Tie-up  .  .  . 

Soon  people  will  be  flocking  to  the  soda 
fountains  .  .  .  work  up  specials  .  .  .  "Joan 
Crawford  Sundae" — and  the  score  of  others  to 
meet  your  picture  bookings. 

Cards  back  of  the  counter  ...  on  the  mirror 
base  .  .  .  are  in  full  sight  of  everyone. 

Do  you  want  paper  napkins  for  soda  foun- 
tains ? 

Tie-up  with  your  local  merchant  and  have 
the  napkins  imprinted.  You  can  have  a  one 
time  run  off  with  "cool  copy"  or  have  a  run 
off  each  week  with  the  name  of  your  current 
attraction. 

•  •  • 

Ice  ...... 

The  ice  dealers  are  constantly  fighting  the 
electric  refrigerator  people  .  .  .  here's  your 
chance  to  give  the  ice  dealer  some  free  pub- 
licity— 

The  first  few  days  of  summer  .  .  .  keep  a 
few  cakes  of  ice  on  the  sidewalk  in  front  of 
your  theatre  .  .  .  with  a  sign — "Cool  and  Com- 
fortable in  the  Blank  Theatre — New,  clean, 
fresh  air  changed  every  five  minutes." 

Is  there  a  sculptor  in  your  town? 

Engage  him  for  a  week  .  .  .  get  a  metal 
trough  .  .  .  place  it  on  a  table  .  .  .  get  him 
some  cakes  of  clear  ice  .  .  .  let  him  "sculp" 
figures  as  the  audience  enters  the  theatre. 

Can  you  get  a  breeze  from  your  lobby  so  that 
it  will  hit  the  street?  Two  years  ago  .  .  . 
the  coolest  spot  on  Broadway  was  the  lobby 
of  the  Paramount  Theatre.  People  stopped, 
as  that  draught  of  cool  air  hit  them  .  .  .  many 
of  them  going  to  the  box  office.  To  me  .  .  . 
the  coolness  of  the  lobby  is  one  of  your  best 
advertising  bets. 

•  •  • 

Bathing  Parade  .  .  . 

Can  you  organize  a  bathing  suit  parade  .  .  . 
do  it  through  the  best  dealer  in  merchandise 
of  this  sort.  Have  the  revue  on  your  stage 
.  .  .  on  your  mezzanine — anywhere  that  it  will 
attract  attention.  Give  a  series  of  cups  for  the 
prizes — best  suit  .  .  .  most  original  .  .  .  best 
figure  .  .  .  prettiest  girl. 

•  •  • 
Publicity  Aids   .   .  . 

Who  made  your  cooling  plant?  Write  to 
them  .  .  .  ask  for  literature  concerning  it  .  .  . 
then  from  this,  make  up  some  newspaper  stories, 
giving  the  details  of  its  construction  and  opera- 
tion. 

Here's  a  cool  copy  line  .  .  . 
"The  Blank  Theatre 
Is  the  Coolest 
Summer  Resort 
In  (Your  City  Name)" 
Can  you  string  a  wire  from  one  wall  to 
the  other  at  the  sidewalk  end  of  your  lobby? 

To  this  attach  cool  colored  ribbons  .  .  .  back 
of  them  some  place  .  .  .  electric  fans  that  will 
keep  the  ribbons  blowing  and  the  cool  air  cir- 
culating. 


NEVER  before  have  we  devoted  as  much 
space  to  emphasize  the  importance  of 
stimulating  business  during  the  hot  weather. 
Here  are  some  more  suggestions  which  we 
came  across  in  a  "Hot  Weather"  folder.  It 
appeared  in  one  of  the  circuit  house-organs 
last  year  and  will  be  found  just  as  good  now 
as  a  year  ago.  Don't  miss  up  on  a  single 
opportunity  to  keep  out  of  the  red  this 
summer.    IT  CAN  BE  DONE. 


Suggestions  .  .  . 

Is  THERE  a  municipal  pool? 

Here's  a  gag  that  went  great  last  summer. 

A  fish  run. 

Get  a  half  dozen  good  size  trout  .  .  .  turn 
one  at  a  time  loose  in  the  pool  .  .  .  have  kids 
catch  them  .  .  .  free  tickets  to  the  kids  .  .  .  it's 
sure  fire  for  stories  and  always  gets  a  crowd. 

•  •  • 

When  YOU  throw  the  cooling  plant  into  op- 
eration— Can  you  have  some  prominent  person 
start  the  machinery? 

•  •  • 

How  MANY  times  do  people  say  .  .  . 
"Warm  today,  isn't  it?" 

Have  some  cards  printed  .  .  .  reading — 
Yes  ...  It  Is  Warm — 
BUT  IT'S  COOL 
AT  THE  BLANK  THEATRE 
Clean  .  .  .  Purified  .  .  .  Cool  Air 
Changed  Every  5  Minutes ! 
It  will  be  a  good  gag  .  .  .  people  will  talk 
about  it — leave  the  card  with  the  person  that 
makes  that  silly  remark  .  .  .  "Gee,  isn't  it  hot 
today?" 

•  •  • 

The  huge  thermometer  in  the  front  of  your 
theatre  is  always  a  good  gag. 

Have  a  lobby  card  ready  ...  20  per  cent. 
COOLER 
INSIDE 

and  try  to  plant  it  in  the  middle  of  the  side- 
walk ...  at  least  out  of  your  lobby  line  or 
off  the  curbstone  line. 

•  •  • 

Can  you  make  a  tea  tie-up  with  a  merchant  ? 
Service  iced  tea  .  .  .  and  small  cakes  ...  on 
your  mezzanine  .  .  .  the  same  thing  goes  for 
iced  coffee. 


You  Keep  Cool  .  .  . 

Keep  cool  yourself.  .  . ' .  Mentally  cool. 
The  weather  is  no  respecter  of  persons.  You 
can't  get  away  from  that  fact  .  .  .  you  can't 
forget  it  .  .  .  but  you  can  ignore  it.  Bodily 
discomfort  is  a  state  of  mind  .  .  .  the  man 
who  is  constantly  thinking  about  the  heat 
makes  himself  hotter. 

•    •  • 
Don't  Get  Excited  .  .  . 

If  business  is  not  all  that  it  should  be  .  .  . 
don't  go  up  in  the  air.  Pull  yourself  to- 
gether. Keep  cool  and  collected  .  .  .  your 
brain  won't  function  if  you're  fretting  about 
many  things.  The  problem  of  stimulating 
conditions  is  enough  to  occupy  a  calm,  or- 
derly mind.  Nobody  is  expected  to  do  any 
more  than  the  best  he  can  ...  if  you  are 
all  astir  mentally  and  physically  you  can't 
do  that.  .  .  .  You  are  trying  to  impress  cool- 
ness on  everybody  else  .  .  .  practice  the 
doctrine  yourself. 

You  have  to  keep  them  coming  to  the 
theatre.  Advising  you  to  take  things  easy 
doesn't  grant  any  one  license  to  lay  down 
on  the  job  .  .  .  not  putting  forth  his  best 
efforts.  You  managers  have  two  problems 
.  .  .  keeping  the  temperature  down  and  keep- 
ing business  up  .  .  .  to  normal. 


This  may  be  far-fetched  .  .  .  but  if  it  works- 
it's  good — 

Can  you  dig  up  some  relics  of  the  North- 
land? Esquimo  hunting  equipment  .  .  .  polar 
bear  skins  (no  use  hoping  for  a  stuffed  polar 
bear),  photographs  of  icebergs,  etc.,  etc.  Then 
make  a  hook-up  with  a  book  store,  they  dis- 
play their  books  of  Northland  adventure  or 
travel  .  .  .  you  scatter  stills  from  your  picture 
in  the  display  and  feature  a  card — "It's  as  cool 
as  Greenland  at   Theatre." 

•  •  • 
Keep  Coolness  into  your  ads  .  .  . 

Should  you  have  a  trailer?  .  .  .  like  this — 
Cool  .  .  .  isn't  it? 
(Fade  out) 

Cool  and  comfortable  .  .  .  fresh,  pure  air  .  .  . 
washed  through  chilled  spraying  water  ...  is 
gently  circulating  about  you  .  .  .  when  you 
leave — you  will  be  refreshed  .  .  .  invigorated 
.  .  .  please  come  again — and  tell  your  friends 
about  our  cool  theatre! 

You  should  ...  if  your  theatre  is  cool  ...  if 
you  have  a  modern  plant  .  .  .  but  don't  cheat 
.  .  .  don't  use  this  trailer  if  every  word  isn't 
true. 

•  •  • 

Can  You  have  a  beaver  board  front  on  your 
marquee  .  .  .  painted  to  represent  icicles?  Get 
green  lights  behind  them  for  night  illumina- 
tion. 

•  •  • 

Have  you  a  radio  contest? 

•  •  • 

When  the  cooling  plant  goes  into  operation 
.  .  .  see  that  the  news  goes  over  the  air.  For 
a  legitimate  excuse  for  the  broadcast  .  .  .  have 
the  radio  invite  their  listeners  to  inspect  the 
plant  the  next  time  they  attend  the  theatre. 

•  •  • 

After  you  get  going  .  .  .  can  you  arrange 
for  tours  of  inspection  and  instruction  with  the 
high  school  authorities?  (This  goes,  of  course, 
for  those  theatres  with  modern  cooling  plants.) 

•  •  • 

Pool  Stunt  .  .  . 

Is  there  a  summer  resort  in  your  town  .  .  . 
is  there  a  swimming  pool?  Get  some  signs  up 
.  .  .  near  and  around  them  ...  on  the  coolness 
of  your  theatre. 

•  •  • 

Watch  Your  Advertising  .  .  . 

.  .  .  Create  the  impression  that  your  house 
possesses  all  the  refreshing  features  of  some 
famous  spa  .  .  .  The  Alps  .  .  .  Canadian 
Rockies  .  .  .  the  lakes  .  .  .  beach  resorts.  In 
hot  weather  you  can't  prevent  people  thinking 
of  them.  It's  natural.  .  .  .  Tell  them  that  they 
can  have  the  same  thing  in  your  theatre. 

•  •  • 

Catch  Lines  for  the  newspapers  .  .  .  cool  and 
fresh  as  a  mountain  top  .  .  .  restful  and  quiet 
as  a  forest  .  .  .  invigorating  as  a  dip  in  a  shel- 
tered pool  .  .  .  many  others  you  can  devise 
yourself  will  help  you  greatly  in  your  summer 
campaign. 

•  •  • 

Influence  doctors  and  health  officials  to  is- 
sue hints  for  keeping  cool,  make  them  part  of 
your  publicity.  Watch  the  reports  for  predic- 
tions of  coming  hot  waves  .  .  .  prepare  for 
them.  .  .  .  Catch  the  tired  business  man,  the 
fatigued  shopper  with  appealing  advertising. 

•  •  • 

Keep  your  theatre  cool  always,  but  don't 
make  it  an  ice  house.  Your  cooling  system 
depends  on  keeping  all  doors  shut.  .  .  .  Keep 
the  heat  out  .  .  .  give  your  system  a  chance  to 
function  efficiently.  .  .  .  Avoid  drafts  and  too 
low  temperature  .  .  .  having  people  say  the 
house  is  too  cold  is  just  as  bad  as  having  it 
hot.-- 


June    18,  1932 


MOTION    PICTURE  HERALD 


57 


WHAT!  NO  DESSERT? 

To  Avoid  Giving  Your  Patrons 
Indigestion,  Keep  Your  Cocktails, 
Salads  and  Desserts  Tasty  and  in 
Harmony  with  the  Main  Course 


JUNE  HERE,  LIKEWISE 
BRIDES;  AND  SO  IS  GUY 
HAMMITT'S  CAMPAIGN 

Although  Guy  D.  Hammitt,  of  the  Von- 
derschmitt  Amusement  Enterprises,  Bloom- 
ington,  Ind.,  promoted  and  staged  his 
theatre  wedding  last  April,  it  reminds  us 
that  the  month  of  June  will  produce  its  in- 
evitable crop  of  optimistic  young  couples 
who  will  sign  on  the  dotted  line  and  march 
to  some  altar.  Maybe  the  crop  will  not  be 
as  large  as  of  yore  on  account  of  the 
dwindled  and  dwindling  bankrolls,  but  there 
will  be  crop  just  the  same,  with  June,  we 
predict,  living  up  to  its  reputation  for  being 
the  occasion  for  matrimonial  events  extraor- 
dinary. 

In  view  of  all  this,  we  direct  your  gaze 
to  a  double  truck  which  Hammitt  worked  up 
in  connection  with  his  local  newspaper. 
Strikingly  attractive,  isn't  it,  with  the  bride 
and  groom  mat  over  in  the  upper  left  hand 
corner,  and  the  variety  of  merchants'  ads. 
The  ads  were  worth  $150  to  the  paper  and 
now,  Hammitt  tells  us,  the  paper's  adver- 
tising manager  is  always  willing  to  listen 
to  him  when  he  comes  in  with  some  propo- 
sition for  a  tie-up. 

You  will  also  note  that  he  used  a  few  gags 
in  connection  with  his  affair,  such  as  having 
a  glass  jar  of  wedding  rings  in  a  prominent 
store  window.  All  one  had  to  do  in  order 
to  be  a  guest  of  the  theatre  was  to  advise 
the  box  office  of  the  number  of  rings  in  the 
jar,  which,  as  all  of  you  know,  is  an  ele- 
mentary problem.  He  also  used  a  "who's 
the  bride  and  who's  the  groom  gag"  in  the 
ads  in  double  truck.  Characteristics  of  the 
couple  appeared  in  the  several  ads  and  guest 
tickets  were  awarded  the  people  returning 
the  most  descriptive  answers.  Dozens  of 
merchants  kicked  in  to  make  up  a  list  of 
worthwhile  gifts  for  the  couple,  cost,  of 
course,  taken  care  of  through  credits  on 
screen,  in  lobby  or  otherwise  arranged. 

We've  carried  considerable  in  past  issues 
on  the  staging  of  weddings,  June  and  other- 
wise;  in  fact,  the  October  31st,  1931, 
Herald  contained  a  complete  plan  for  one 
of  these  affairs.  So  we'll  consider  Ham- 
mitt's  reminder  as  a  last  minute  call  to  get 
out  and  promote  one  of  these  popular  at- 
tractions if  local  conditions  warrant  such  a 
move.  In  certain  localities  we  are  fully 
aware  that  it's  not  an  easy  matter  to  find 
an  attractive  couple  who  will  lend  them- 
selves to  exploitation  of  this  sort.    At  the 


By  VIC  GAUNTLETT 

Director  of  Advertising,  Fox-West  Coast  Theatres, 
Northwest  Division 

A  real  dinner  would  be  a  poor  one  in- 
deed if  cocktails,  salads  and  deserts  were 
eliminated. 

The  short  subjects  are  to  the  main  fea- 
ture what  the  cocktails,  salads  and  deserts 
are  to  the  main  course  of  a  dinner.  'Tis 
true  that  a  hungry  appetite  would  not  be 
satisfied  with  the  trimmings  and  not  the 
main  course,  yet  'tis  true  that  the  main 
course  alone  without  the  trimmings  would 
not  leave  that  satisfied  feeling. 

People  the  world  over  are  victims  of 
habit.  That's  why  New  Year's  resolutions 
are  made  and  broken. 

Be  a  Good  Chef! 

The  motion  picture  exhibitor,  through  his 
program,  has  for  many  years  formed  the 
habits  of  his  patron.  The  patron  of  any 
first-run,  de  luxe  operation  expects,  besides 
the  main  feature,  to  see  the  latest  news- 
reel,  comedy  and  a  reel  or  two  more  of 
entertaining,  diversified  subjects.  He  ex- 
pects it  on  his  program  just  the  same  as 


same  time,  with  conditions  such  as  the 
present,  there  may  be  less  opposition  to 
starting  off  life  with  a  little  publicity  when 
compensation  manifests  itself  in  the  form 
of  many  worthwhile  gifts,  which,  if  properly 
promoted,  shouldn't  cost  the  theatre  manager 
anything  outside  of  his  time. 

Several  other  plans  for  this  popular  stunt 
will  be  published  in  this  department  in 
forthcoming  issues  and  we  see  no  reason 
why  the  campaigns  need  be  restricted  to 
June.  As  you  know  yourselves,  any  month 
is  a  good  month  for  the  ball  and  chain  idea 
if.  .  .  . 


he  expects  the  salads,  cocktails  and  the 
desserts  with  a  full  course  dinner.  He  has 
been  accustomed  to  receiving  this  and  un- 
less he  gets  it,  he  is  going  to  be  a  dis- 
gruntled, dissatisfied  patron. 

Very  rarely  indeed  is  there  a  short  sub- 
ject that  is  so  powerful  that  it  predominates 
in  itself  over  the  pulling  power  of  the  main 
feature  of  the  program.  However,  there  are 
many  short  subjects  that  pull  a  lot  of  busi- 
ness into  the  theatre  regardless  of  the  fea- 
ture. 

Don't  Book  Crazy! 

If  showmen  would  select  their  short  sub- 
jects as  carefully  as  they  select  their  fea- 
tures, the  show  business  would  be  much^ 
better  off  today.  Why,  I  have  seen  Laurel 
and  Hardy  comedies  booked  with  Will 
Rogers  features,  and  I  have  seen  Scenics 
booked  with  heavy  drama.  Crazy  bookings, 
absolutely  idiotic,  and  the  showman  who 
books  his  shorts  in  this  manner  certainly 
should  be  ashamed  to  even  be  in  the  busi- 
ness. 

The  short  subject  affords  showmen  an 
opportunity  of  giving  a  diversified,  all- 
around  program  to  the  public.  How  silly  it 
would  be  if  the  chef  in  a  big,  de  luxe  res- 
taurant or  hotel  was  as  careless  in  the  se- 
lection of  the  proper  salads,  cocktails  and 
desserts  to  surround  the  main  course  of  his 
dinner.  Shorts  are  not  valuable  merely  as 
time-users  in  the  program,  but  should  be 
as  appetizing  and  tasty  as  the  trimmings 
for  the  main  course  of  a  dinner. 

They  Are  Not  Step-Children! 

The  carelessness  in  buying  short  subjects 
is  responsible  for  the  quality  of  short  sub- 
jects. If  they  were  looked  at  and  selected 
upon  their  merits  and  not  bought  for  their 
cheapness,  the  short  subject  market  would 
be  higher  in  quality  and  less  in  quantity. 

In  closing,  I  want  to  state  briefly  my 
opinion  on  the  advertising  of  short  subjects. 
If  a  newsreel  has  a  big  outstanding  subject 
in  it  that  is  of  national  importance  from 
the  quantity  of  space  given  the  subject  be- 
fore it  hits  the  screen  by  the  newspapers, 
step  out  on  it.  Run  extra  space  under  extra 
added  attractions;  but  just  an  ordinary 
newsreel  deserves  no  more  than  just  men- 
tioning in  your  ad. 

Comedies,  of  course,  are  advertised  ac- 
cording to  the  importance  of  the  pulling 
power  of  the  comedians  themselves. 

Short  subjects  that  have  a  direct  appeal 
to  sports,  of  which  there  are  many,  should 
be  plugged  with  publicity,  photos  and  spe- 
cial ads  in  the  sport  section  of  the  paper 
and  not  in  the  dramatic.  In  other  words, 
select  the  sections  of  the  paper  that  are  read 
by  people  who  are  interested  in  this  special 
subject,  and  not  in  just  merely  drama  pages, 
and  you  will  get  greater  returns  at  the  box 
office  for  the  money  expended. 


58 


MOTION    PICTURE  HERALD 


IT  REALLY  HAPPENS! 


By 

ROY  HUFFORD 


Aside  from  the 
truthful  humor  of 
Roy's  latest  cartoon, 
we  are  wondering 
whether  there  is  any 
significance  to  that 
"sweet"  expression 
on  the  district's  man- 
ager's face.  Of 
course,  we  have 
some  suspicions  of 
our  own  but  we 
won't  air  them  here. 


DICK  MOSS  WAGED  A 
GOOD  CAMPAIGN  ON 
NEW  CHEVALIER  FILM 

The  campaign  made  on  "One  Hour  With 
You"  by  Dick  Moss,  while  manager  of  the 
Paramount  Theatre,  Los  Angeles,  yielded 
such  gratifying  results  that  we  are  sure  it 
will  be  of  much  interest  to  other  members 
of  this  organization.  A  brief  description 
follows : 

Every  important  music  window  in  down- 
town Los  Angeles  was  tied  in  for  a  week's 
display  of  musical  numbers  and  major  radio 
stations  were  contacted  to  have  the  hit  songs 
played  by  orchestras  and  sung  by  perform- 
ers. One  station  made  several  announce- 
ments daily. 

Chevalier  was  contacted  to  send  telegrams 
to  the  manager  of  the  theatre  and  10,000 
copies  were  distributed  by  boys  in  office 
buildings.  Several  were  crumpled  and 
dropped  along  a  principal  street  for  those 
who  have  a  habit  of  picking  up  articles. 

Other  effort  included  four  choice  windows 
in  a  prominent  drug  store  chain ;  use  of 
Chevalier  stills  and  a  credit  card  in  well 
known  department  store ;  placing  of  stills  and 
cards  in  large  haberdashery  store ;  a  tie-up 
with  a  drug  store  chain  for  the  placing  of 
500  posters  in  windows ;  all  menus  of  a 
restaurant  chain  carried  notice  of  special 
"One  Hour  With  You  Sundae,"  A  Jeanette 
MacDonald  "Sweetheart  Sundae,"  etc.;  dis- 
tribution of  20,000  small  cards  on  fountains 
of  restaurant  chain,  and  window  tie-up. 

A  billboard  stunt  that  attracted  a  lot  of  at- 
tention consisted  of  posting  a  23-sheet  up- 
side down,  which  caused  many  people  to 
'phone  the  theatre  management  about  the 
error.  A  dynamic  loud  speaker  placed  atop 
a  building  at  one  of  the  busiest  sections  in 
the  city,  through  which  Chevalier's  latest 
records  were  played,  also  came  in  for  a  good 
share  of  comment.  Two  giant  enlargements 
of  Chevalier  were  placed  in  the  outer  lobby 
of  the  theatre.  A  shirt  shop  distributed 
3,000  attractive  roto  heralds. 

Dick  at  this  time  is  in  charge  of  the  RKO 


Orpheum  Theatre,  Los  Angeles,  where  he 
went  after  the  Paramount  closed  down  for 
the  summer.  He  has  been  a  conscientious 
contributor  to  this  department  and  we  hope 
he  will  keep  up  the  good  work. 


Huwig  Busy  Showman 

In  addition  to  acting  as  relief  manager 
for  Don  Ross,  manager  of  Loew's  Regent 
Theatre,  Harrisburg,  Pa.,  while  Ross  was 
on  vacation,  Jack  Huwig,  well  known 
Round  Tablet-,  was  appointed  Company 
Manager  for  the  local  engagement  of 
"Grand  Hotel,"  when  that  picture  played 
the  State  Theatre,  Harrisburg,  the  latter 
part  of  May. 


VAUDEVILLE  THEATRES! 

Managers  booking  their  acts 
direct  should  avail  themselves  of  the 
service  offered  by  the  Stage  Attrac- 
tions Department  of  Motion  Picture 
Herald. 

This  department,  besides  carrying 
reviews  of  different  types  of  acts 
playing  in  and  around  New  York 
City,  can  furnish  you  with  full  infor- 
mation about  any  act  you  are  inter- 
ested in  booking.  Such  as  a  descrip- 
tion of  the  act,  type  of  material  and 
agent  through  whom  you  can  book 
direct. 

It  would  also  be  a  good  idea  if 
you  filed  act  reviews  as  a  ready  ref- 
erence guide  which  will  eventually 
give  you,  at  your  finger  tips,  a  com- 
plete file  of  all  acts  together  with 
everything  you  ought  to  know  about 
them. 

Turn  to  the  Stage  Attractions  Sec- 
tion and  keep  posted  on  what  is  go- 
ing on  in  the  world  of  "flesh." 


June    18,    193  2 

HART  KNOWS  HOW  TO 
STIR  UP  TRADE  FOR 
ACADEMY  BOX  OFFICE 

Nothing  more  serious  than  just  every  day 
hard  work  has  kept  Lou  S.  Hart's  name 
from  appearing  regularly  in  this  department 
the  past  few  weeks.  Most  of  you  will  re- 
call that  Lou  is  publicity  director  for  the 
Academy  of  Music,  that  famous  institution 
down  on  what  is  about  the  busiest  corner 
of  East  Fourteenth  Street,  New  York  City. 
The  folk  in  that  neighborhood  are  some- 
what inclined  to  take  their  window  shop- 
ping seriously,  Lou  tells  us,  and  it  there- 
fore keeps  him  busy  thinking  up  ideas  to 
get  them  inside  the  doors. 

For  instance  there  was  the  time  he  tied-up 
with  Hearn's  department  store,  an  institu- 
tion as  firmly  imbedded  in  neighborhood 
history  as  the  Academy.  The  occasion  was 
the  appearance  of  an  F.  &  M.  act  called 
"Nursery  Rhymes,"  starring  Tom  Patricola. 
The  store  put  on  a  special  sale  in  the  chil- 
dren's department  in  conjunction  with  a 
Saturday  morning  show  arranged  for  the 
kiddies  at  the  store,  which  also  featured  a 
window  display  two  days  in  advance  of  the 
stunt.  Three  acts  from  the  show  unit  were 
taken  over  to  the  store  for  the  edification  of 
the  youngsters.  Mention  was  made  in  store 
ads  in  two  New  York  newspapers. 

A  three  day  appearance  of  Esther  Ralston 
was  also  good  for  a  tie-up  with  a  well  known 
Broadway  jewelry  firm,  which  ran  a  two 
column  ad  in  a  leading  tab  paper  featuring 
photo  of  Miss  Ralston  and  stating  that  the 
star  would  personally  autograph  photos  of 
herself  while  at  the  Academy.  It  was  ad- 
vertised that  her  appearance  was  sponsored 
by  the  manufacturers  of  a  watch.  This 
stunt  aroused  so  much  interest  among  neigh- 
boring department  stores  that  several  have 
been  trying  to  arrange  similar  deals. 


On  "Devil's  Lottery"  Hart  arranged  for  a 
novel  stunt  which  not  only  created  a  whole 
lot  of  attention  along  the  street  but  pro- 
duced unlooked-for  results  at  the  box  office. 
The  gag  was  in  the  form  of  a  wheel  such 
as  used  at  carnivals,  etc.,  sometimes  called 
"the  wheel  of  fate."  One  of  the  ushers, 
dressed  in  full  dress  suit,  top  hat  and  cane, 
attended  it.  Every  half  hour  he  would  start 
his  bark  and  in  less  time  than  it's  taking  to 
write  these  words  the  usual  14th  Street 
window  shoppers  would  be  craning  their 
necks  to  see  what  it  was  all  about.  Well, 
you  know  the  rest.  'After  talking  about  the 
picture,  the  barker  would  hand  out  tickets 
and  someone  would  be  admitted  to  the  the- 
atre free  of  charge.  Invariably  the  guest 
would  be  accompanied  by  one  or  more  who 
would  pay  their  admissions  at  the  box  office. 

The  accompanying  photo  shows  the  front 
executed  by  Hart  for  the  picture  mentioned 
above,  which,  due  to  the  lighting  effects 
built  around  heads  of  stars,  was  the  cause 
of  considerable  comment.  We're  obliged 
to  Lou  for  keeping  in  touch  with  us. 


June    18,  1932 


MOTION    PICTURE  HERALD 


59 


PERSONALITIES 


C.  P.  FORBES,  formerly  manager  of  the 
Fox  Theatre,  Beatrice,  Neb.,  has  been  ap- 
pointed manager  of  the  Fox-Grand  Theatre, 
Kansas  City,  according  to  a  recent  an- 
nouncement by  Harry  McClure,  district 
manager  for  Fox-Midwest  in  Eastern 
Kansas. 

V 

R.  J.  McOWEN,  manager  of  the  Fox 
State  Theatre,  Kansas  City,  has  been 
granted  a  leave  of  absence  for  three  months. 
Charles  Boshart  will  pinch  hit  until  the 
house  closes  some  -time  in  June. 

V 

HARRY  W.  "TIM"  ROBERTS,  man- 
ager of  the  Madison  Theatre,  Publix  house 
at  Mansfield,  Ohio,  has  been  busy  promot- 
ing a  prize  fight  to  be  staged  for  charitable 
purposes  under  auspices  of  the  American 
Legion. 

V 

L.  E.  POPE  has  been  appointed  purchas- 
ing agent  for  Fox-Midwest  Theatres  in 
Kansas  City.  Howard  White  has  been  named 
for  a  similar  post  at  St.  Louis. 

V 

RAYMOND  ALLISON,  formerly  man- 
ager of  the  Paramount,  Publix  de  luxer  at 
Toledo,  Ohio,  has  been  transferred  to  man- 
agement of  the  Princess,  same  city,  succeed- 
ing D.  Van  Meter.  The  Paramount  will 
likely  remain  dark  until  Fall. 

V 

SAMUEL  LEFFLER,  formerly  manager 
of  the  Europa  Theatre,  Philadelphia,  Pa.,  is 
now  in  charge  of  the  State,  Wilmer  &  Vin- 
cent house  at  Allentown,  Pa. 

V 

LOUIS  ORLOVE,  manager  of  the  Up- 
town Theatre,  Milwaukee,  Wis.,  wants  to 
know  the  whereabouts  of  one  Willard 
Welch,  who  at  one  time  managed  the  Saxe 
Theatre  at  Kenosha,  Wis.  Welch  was  last 
heard  from  out  in  California.  Club  mem- 
bers having  the  desired  information  are 
asked  to  communicate  with  Orlove. 

V 

EARL  VAN  RYNING,  operator  of  the 
lola  Theatre,  Topeka,  Kas.,  re-elected  presi- 
dent of  the  Kansas-Missouri  Theatre  Own- 
ers a  short  time  ago,  has  been  mentioned  in 
many  newspaper  stories  as  to  "exceptional 
services  during  the  past  year,"  again  win- 
ning for  him  the  chief  executive  post  of  the 
organization. 

V 

BEN  CARTER,  well  known  in  Colorado 
film  circles,  recently  took  over  management 
of  the  Rex  Theatre,  Denver.  The  house  has 
been  dark  for  several  months. 

V 

C.  W.  KELLEY  has  opened  the  New 
State  Theatre,  Longmont,  Colo.,  and  will 
run  in  opposition  to  the  Longmont,  Fox 
house,  which  has  been  having  things  its 
own  way  for  several  years. 

V 

HOMER  ELLISON  has  taken  over  man- 
agement of  the  Dickinson  and  State  The- 
atres, Garden  City,  Kas.  He  formerly 
operated    theatres  at  Denver,  Colo. 

V 

DAVID  MORRISON,  formerly  manager 
of  the  Egyptian  Theatre,  Denver,  has  been 
made  manager  of  the  Grand  Theatre,  Rocky 
Ford,  Colo.  He  is  a  veteran  H.  T.  Nolan 
Enterprises  man. 

V 

RAY  CALLEN  has  reoponed  the  Attica 
Theatre,  Attica,  Kas.  New  installations  in- 
clude sound  equipment,  projection  machines, 
drapes  and  complete  renovation. 


HARRY  A.  McCLURE,  Fox  district 
manager  in  Eastern  Kansas,  was  in  charge 
of  arrangements  for  the  14th  Annual  Con- 
vention of  the  M.  P.  T.  O.  of  Kan. -Mo.,  held 
recently  at  Topeka 

V 

L.  J.  KINGMAN  has  reacquired  man- 
agement of  the  Empress  Theatre,  Rockwell 
City,  Iowa.  Many  improvements  will  be 
made. 

V 

FRANK  COOK,  formerly  manager  of 
the  Fox  Theatre,  Merrill,  Wis.,  has  been 
transferred  to  a  Milwaukee  house. 

V 

HERB  and  ALEX  LANGER  have  taken 
over  operation  of  the  Faust  Theatre,  Pierz, 
Minn. 

V 

ELMER  CHILDERS  will  open  his  new 
Roxv  Theatre,  Medford,  Ore.,  during  June. 

V 

ED  GALBRAITH  has  announced  open- 
ing of  the  Mack,  new  motion  picture  the- 
atre at  Crystal  Falls,  Mich.  Galbraith  was 
formerly  in  showbusiness  in  Ann  Arbor  and 
Detroit. 

V 

L.  C.  HOLMES,  manager  of  the  Mad- 
rona  Theatre,  Seattle,  Wash.,  was  held  up 
and  robbed  a  short  time  ago  by  a  lone 
bandit. 

V 

LEE  BERGER,  formerly  manager  of  the 
Jewel  Theatre,  Cleveland,  Ohio,  has  suc- 
ceeded E.  A.  McAuliffe  at  the  State  Theatre, 
Uhrichville. 

V 

FRED  WEINBERG,  formerly  manager 
of  the  Winter  Garden,  Jamestown,  N.  Y.,  is 
now  in  charge  of  the  Babcock  Theatre, 
Wellsville,  N.  Y. 

V 

C.  W.  SEBERN  has  leased  the  Audi- 
torium Theatre,  Limon,  Colo.,  and  will  re- 
open after  making  extensive  improvements 
to  the  house. 

V 

A.  S.  VIDAVER  has  succeeded  Emil 
Numan  as  publicity  man  at  the  Orpheum 
Theatre,  San  Francisco. 

V 

LEN  S.  BROWN,  newly  appointed  RKO 
division  man  in  the  San  Francisco  zone,  is 
setting  a  fast  pace,  according  to  reports. 


CLUB 

EMBLEM  PIN ! ! 

Uie  This  Blank: 

Managers'  Round  Table  Club 
MOTION  PICTURE  HERALD 
1790  Broadway,  New  York 


Kindly  send  me,  postpaid,    Club 

pins,  for  which  I  enclose  payment  at  $1.00 
per  pin. 


Name  of  Member. 

Theatre  

Address  

City  


State  . 


HARRY  RACHIEL  has  reopened  the 
Main  Theatre,  Sharpsburg,  Pa.  The  house 
has  been  dark  for  some  time. 

V 

J.  A.  HALL  is  the  new  proprietor  of  the 
Garden  Theatre,  Osceola,  Wis.,  a  house  for- 
merly operated  by  Walter  Miller. 

V 

N.  E.  BECK  has  been  appointed  manager 
of  the  Circle  Theatre,  Indianapolis,  Ind. 

V 

J.  D.  HOWELL  is  the  new  manager  of 
the  Fox  West  Coast  Theatre,  Long  Beach, 
Calif. 

V 

R.  F.  BAGG  has  reopened  the  Ritz  The- 
atre, Long  Beach,  Calif. 

V 

PETE  STEWART,  of  the  service  staff 
of  the  Metropolitan  Theatre,  Boston,  Mass., 
has  been  promoted  to  the  post  of  assistant 
manager  at  the  State  Theatre,  same  city. 

V 

DOC  MATNER  has  succeeded  Earl 
Brothers  as  manager  of  the  Fox  Theatre, 
Fullerton,  Calif.  Brothers  has  been  trans- 
ferred to  Boulder  Citv,  Nev. 

V 

H.  J.  ARMSTRONG  has  taken  over  op- 
eration of  the  Liberty  Theatre,  Parkers 
Landing,  Pa. 

V 

MILTON  HARMON,  formerly  manager 
of  the  Garfield  Theatre,  Milwaukee,  Wis., 
has  succeeded  Joe  Kinsky  as  manager  of  the 
Oriental  Theatre,  same  city.  Kinsky  has 
been  made  supervisor  of  a  string  of  Skouras 
neighborhood  houses,  and  the  downtown 
Miller  and  Princess  theatres. 

V 

GEORGE  LEWITT  has  taken  out  a  new 
lease  on  the  Strand  Theatre,  Plainville, 
Conn. 

V 

HENRY   MURTAGH,   well   known  or- 
ganist, has  been  made  manager  of  Shea's 
Hippodrome  Theatre,  Buffalo,  N.  Y. 
V 

CHAS.  ABERCROMBIE,  formerly  as- 
sistant manager  of  the  Carolina  Theatre, 
Greensboro,  N.  C,  was  recently  promoted  to 
management  of  the  Imperial  Theatre,  same 
city. 

V 

J.  F.  MARTIN  is  in  charge  of  the  re- 
opened Palace  Theatre,  Dadeville,  Ala. 

V 

BERNARD  HYNES,  with  Fox  New  Eng- 
land Theatres  for  the  past  three  years,  has 
joined  RKO  in  the  capacity  of  personnel 
executive. 

V 

JOHN  HAMRICK,  of  Seattle  Blue 
Mouse  fame,  recently  paid  a  visit  to  Tacoma 
to  inspect  his  newly  acquired  Temple  The- 
atre, former  the  Helig. 

V 

PAUL  E.  RYMAN,  manager  of  the 
Royal  Theatre,  Tipton,  Kas.,  recently  an- 
nounced that  new  sound  equipment  and 
other  modern  accessories  would  be  added  to 
his  house. 

V 

S.  C.  ANDREWS  has  reopened  the  Dixie 
Theatre,  Olathe,  Kas. 

V 

J.  M.  LINCOLN  will  be  the  proprietor 
of  a  new  motion  picture  theatre  under  con- 
struction at  Norfolk,  Neb. 

V 

JOE  ROSENFIELD,  recently  appointed 
district  manager  for  Publix  theatres  in  South 
Dakota,  made  a  tour  of  inspection  a  short 
time  ago. 


60 


MOTION    PICTURE  HERALD 


June    18,    I  932 


SHOWMAN  MADDEN  OF 
NORFOLK  SENDS  US  A 
PACK  OF  TEAR-SHEETS 

A  bundle  of  newspaper  tear-sheets 
smeared  with  red-stamped  "Free  Space," 
is  the  mute  but  effective  way  that  J.  J. 
Madden,  manager  of  the  Granby  Theatre, 
Norfolk,  Va.,  has  of  letting  us  know  that  he 
is  still  pounding  away  at  showbusiness  and, 
apparently,  doing  just  as  well  as  ever  in 
the  art  of  extracting  his  bit  from  the  news- 
paper boys. 

Jay  jay  never  does  much  explaining  when 
he  communicates  with  Club  headquarters,  so 
we'll  have  to  do  our  usual  Sherlock  Holmes 
act  in  explanation  of  a  full  page  of  free 
space  and  other  nuumerous  plugs  on 
"Grand  Hotel."  First  we'll  try  to  alibi  the 
full  page  and  our  clue  is  another  large,  four- 
column  ad  on  "Man  Wanted,"  which  carried 
a  box  effect  that  readers  could  earn  6  free 
admissions  to  the  Granby  by  securing  a 
new  subscription  to  the  newspaper.  So  we 
gather  that  for  a  handful  or  two  of  passes 
this  veteran  showman  made  a  very  profit- 
able deal  with  the  paper.  In  fact,  we'll  go 
so  far  as  to  state  that  it  was  profitable,  for 
Madden  deals  are  always  that  way. 

We  also  note  that  he  had  a  tie-up  with 
the  classified  department  of  the  same  news- 
paper, whereby  a  hunt  was  conducted  for 
names  inserted  between  the  ads.  The 
honors  were  guest  tickets  to  the  current  at- 
traction at  the  Granby.  But  not  for  "Grand 
Hotel."  Neither  the  classified  gag  nor  the 
subscription  passes,  it  was  announced  in 


SUMMER  STYLE  SHOWS  AND  BATHING  BEAUTIES! 

Early  reports  indicate  that  this  form  of  activity  is  meeting  with  unusually  large  box-office 
response  wherever  tried.  Inasmuch  as  we  should  avail  ourselves  of  every  opportunity  to  stimulate 
business  via  the  most  practical  means  at  our  command,  we  are  urging  the  members  and  readers 
of  our  pages  to  give  the  Summer  Style  Show  idea  serious  consideration  before  discarding  the 
idea  as  impractical. 

You  can  line  up  a  score  or  more  of  merchants  in  this  plan  besides  enlisting  the  full  co- 
operation and  support  of  your  local  papers.  Another  angle  is  to  work  it  in  conjunction  with  the 
local  Chamber  of  Commerce,  too. 

By  all  means  work  out  your  arrangements  so  that  the  burden  of  cost  is  carried  by  the  mer- 
chants even  to  the  furnishing  of  the  models  for  the  summer  fashions  and  bathing  attire.  They 
can  be  secured  from  the  sales  force  of  the  various  stores  or  by  means  of  a  contest  choosing 
them  from  among  the  young  girls  of  the  community. 

Build  up  your  Summer  Style  Show  to  large  proportions.  Have  it  run  for  not  less  than  three 
days.  Stage  it  with  a  professional  eye.  Surround  it  with  all  the  importance  and  dignity  it- 
deserves  according  to  the  class  of  theatre  you  are  operating  and  the  patronage  you  draw  from. 

This  idea  is  chock  full  of  profits  for  the  smart  showman.  And  the  beauty  of  it  is,  that 
it  can  be  successfully  put  across  in  almost  every  type  of  theatre. 


that  full  page  of  free  space,  would  be 
honored  on  that  occasion. 

How's  that  for  a  deal,  you  Round  Tablers  ? 
Here's  a  man  who  not  only  can  promote 
free  space  in  large  quantities  but  dictates 
his  terms  on  passes  in  bold  type.  That's 
making  them  like  it,  we'll  say. 

We're  glad  to  have  heard  from  Showman 
Madden  again,  for  it's  been  some  little  time 
since  word  of  his  activities  has  been  passed 
along.  However,  the  above  is  plenty  evi- 
dence to  us  that  he  still  has  his  health  and 
knack  of  selling  his  wares  to  the  public  for 
little  next  to  nothing  in  the  way  of  cost  to 
theatre.  If  we've  got  the  wrong  slant  on 
how  he  engineered  all  that  free  publicity, 
maybe  he'll  send  along  further  information. 


HERE'S  ONE  MADE-TO-ORDER! 


We've  just  heard  about  an  excellent  stunt 
engineered  by  Julius  Lamm,  manager  of  the 
Variety  Theatre,  Cleveland,  Ohio,  and  since 
it  is  more  or  less  of  a  seasonable  proposi- 
tion we're  passing  it  along  pronto. 

The  photo  on  this  page  shows  how  the 
lobby  was  used  for  announcement  of  the 
free  vacation  trips  Lamm  promoted.  Camp- 
ing paraphernalia,  pictures  of  the  health 
farm  and  other  attractive  copy  were  used  to 
stir  up  interest  among  the  youngsters,  who 
ranged  in  age  from  seven  to  fifteen  years. 
All  the  kiddies  had  to  do  in  order  to  par- 
ticipate in  the  event  was  to  fill  out  a  card 
provided  for  name  and  address.  These  were 
handled  at  the  box  office  in  the  usual  fashion. 
The  fortunate  youngsters  were  named  at  the 
theatre  during  a  Saturday  matinee. 


Lamm  not  only  promoted  four  of  the  above 
trips,  each  worth  $20  per  week,  for  his  house 
but  arranged  four  more  for  the  Uptown 
Theatre  on  the  other  side  of  the  town.  He 
also  secured  free  of  charge  a  number  of 
articles  from  local  merchants  which  were 
useful  for  the  winners  to  take  on  their  trips. 
The  entire  stunt  was  put  over  without  one 
cent  of  cost  to  the  theatre,  with  exception  of 
lobby  space  given  vacation  farm  and  mer- 
chants for  a  display. 

This  one  is  ready  for  handling  right  now, 
fellow  Round  Tablers,  if  you  are  in  a  posi- 
tion to  contact  those  in  charge  of  some  boys 
or  girls  summer  camp.  In  the  above  case 
the  proprietors  were  glad  to  provide  free 
accommodation  for  eight  youngsters  in  ex- 
change for  advertising  received. 


ATTRACTIVE  CO-OP. 
IN  TWO  COLORS  WAS 
PROMOTED  BY  BERMAN 

Just  to  prove  that  attractive  cooperative 
ads  are  still  being  promoted  by  aggressive 
Round  Tablers  we  are  reproducing  a  full 
page  recently  engineered  by  Mortimer  E. 
Berman  and  George  F.  Mahoney,  respec- 
tively house  manager  and  assistant  manager 
of  the  Rialto  Theatre,  a  Publix  house  in 
Joliet,  111. 


Like  "One  Hour  With  You"...  ,°sl 


PALMER  HOUSE 


SLOCK  i«l  KUHL 


OUR  MERCHANDISE 
PARAMOUNT 


WHIIE  STORE 


THE  WHITE  STORE 


HALF  SOLES 
50c  75c  fl.00 


WALTER  PARS  REPAIR  SHOP 


Jolicl 


GEORGE  C.  PETERSON  CO 


DR.  C.  V.  M.KINLEY 


MAURICE  CHEVALIER 


ENNA_JETTKK  SHOES 
.$5l20  .„  $£00 


.  C..I  I  C.L.  C. 


Now  one  of  the  striking  points  about  this 
ad,  in  addition  to  the  pleasing  layout  of  ads, 
centre  plug  for  theatre  and  the  several 
head  cuts  of  Chevalier,  lies  in  the  fact  that 
the  head  and  border  were  run  off  in  bright 
red  ink.  Manager  Herman  thinks  this  may 
be  the  first  time  that  a  two  color  co-op  of 
this  kind  was  ever  run  in  his  section  of  the 
country,  and  until  we  hear  differently  his 
claim  will  hold  at  Club  headquarters. 


The  Strand's  Birthday 

Mailing  list  and  Broadway  windows 
proved  effective  advertising  mediums  to  let 
the  public  know  that  the  Strand  Theatre, 
veteran  de  luxe  picture  house  in  New  York 
City,  was  featuring  "Month  of  Hits"  as  a 
celebration  of  another  birthday.  9,000  letter- 
size  folders  calling  attention  to  the  occasion 
and  its  attractions  were  sent  out  on  the 
theatre's  mailing  list  and  3,000  window 
stickers  were  distributed  all  around  the 
city.  Meyer  Beck,  assistant  to  Lou  Gold- 
berg, had  charge  of  the  job. 


June    18,    193  2  MOTION    PICTURE    HERALD  |r 


.  »  ... 

n 

"J    "-4  *■  -«''•' 


'«-v,v.  •-•» 


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III 

-  •*••;»  v 

;  «.  +...<  r 
'■■"•«»  f^r- 
I  !%V' »'.'■» 


F©lI@WLf MB  CR®W®S  TO 


HOW  THE  FIRST  RUN  DELUXE  HOUSES 
IN  NEW  YORK  ARE  ADVERTISING  THE 
CURRENT  SCREEN  AND  STAGE  SHOWSJ 


WEEK-END 


MARRIAGE 


Faith  Baldwin'* 
unusual  best- 
seller  brought 

to  the  screenl 


LORETTA  YOUNG 
ALINE  MacMAHON 
NORMAN  FOSTER 
GEORGE  BRENT 

TONIGHT  10  p.m. 
STRAND 


And  They  Say...  A  QUEEN 


Can  Do  No  Wrong  ! 


u-,cVs.  DU'  "„ '  won 


0*t 


>  NEW  YORK  # 

nraniount 


•    .-.  ■■■■        ■■■  >  -  ,  -  ■  .'.>..vi-A  .■ 


STARTS  TODAY 
at  10  A.M. 


finally  reveals 
the  full  force  and 
fire  of  her  remarkable 
art!  She  gives  ALL  of  herself  to 
make  this  her  greatest  picture... 


MYOU 
DESIRE  ME 


itb  her  new  screen  lover 

MELVYN 
DOUGLAS 

Erich  von  STROHEIM 
• 

Impossible  as  it  may 
seem.  Metro -Go Idwyn- 
Mayer  has  brought 
fonh  a  greater  GARB01 
She  transcends  herself  I 
In  this  picture  are  the 
supreme  moments  of 
Carbo's  screen  lifel 


ITOLi 


B-wav  &  SIK  St..  Mijor 


dw.  Bom.  Mf.  Dir. 


IMF  WKI  ffiGJI 


Your  nt;  g  h  b  o  r  /• 

his  wife  .  ;  „ 
anything  ...  as  long  at 
it  breaks  tradition  .  .  .  no 
wedding  rings  .  a  furt- 
her stamo  to  wed  you 
or  separate  ' you.  Art 
we  cominir  to  .tin*? 

—  SEE 


A  Paramount  Picture  w/fH 

MARGUERITE  CHURCHILL 

GENE  RAYMOND        IRVING  PICHEL 
• 

POPULAR  PltlCCS 
Continuous  from  9:30  A.  M. 

RrVOLl 

UNITED  ARTISTS      B'WAY  st  49th 


62 


MOTION    PICTURE  HERALD 


June    18,  1932 


IF  YOUR  NAME  ISN'T  HERE-WHY? 


HAZEL  VAN  ALLEN  was  recently  pro- 
moted from  the  cashier's  booth  of  the  Strand 
Theatre,  Dolgeville,  N.  Y.,  to  the  post  of 
assistant  manager  under  Evans  B.  Davis, 
and  we're  mighty  glad  to  record  that  fact 
and  that  she  is  another  new  lady-member 
of  this  organization.  Miss  Davis  expressed 
interest  in  theatre  management  last  Fall  and 
since  then  has  been  well  coached  in  that  end 
by  Manager  Davis.  She  has  proven  herself 
most  capable  in  all  routine  work  and  we 
predict  that  some  day  she'll  be  operating 
her  own  house.  In  the  meantime,  with  two 
representatives  in  Dolgeville,  the  Club 
should  not  lack  for  news  from  that  point. 
Kindly  convey  out  best  regards  to  the  chief, 
Miss  Van  Allen,  and  ask  him  to  keep  in 
touch  with  headquarters. 

 Wear  Your  Club  Pin!  !  !  

JOHN  C.  SHERIDAN  is  located  over  in 
the  Greenpoint  section  of  Brooklyn,  de- 
scribed by  Mr.  McGinnis  during  the  Sea- 
bury  investigation  as  one  of  the  "City's 
Garden  Spots."  Over  on  Manhattan  Avenue 
John  stands  at  the  helm  of  the  RKO  Green- 
point,  a  1,800-seat  house  devoted  to  straight 
pictures,  and  since  he's  located  right  in  the 
heart  of  the  theatre  shopping  district,  we 
assume  it's  a  man's  size  job  to  garner  a 
share  of  the  trade.  Just  as  soon  as  you  can 
spare  the  time,  Sheridan,  tell  the  rest  of  the 
gang  what  you  are  doing  to  bring  them  past 
the  good  old  box  office.  We'll  send  the 
word  along. 

 Wear  Your  Club  Pin!  !  !  

DONALD  F.  ELLIOTT  has  the  job  of 
assisting  Marcus  A.  Meyers  with  the  man- 
agement of  the  Liberty  Theatre,  Rochester, 
N.  Y.,  and  according  to  Meyers  Donald  is 
putting  in  his  time  to  excellent  results. 
Prior  to  taking  his  present  post  he  held  the 
job  of  chief  usher  at  Shea's  Bellevue, 
Niagara  Falls,  and  there's  where  he  first 
learned  his  way  'round  a  theatre.  He's  only 
19  years  old  at  this  writing  and  already  has 
a  good  start  up  the  ladder.  With  Meyers 
behind  him  it  probably  will  not  be  long  be- 
fore he'll  become  a  full  fledged  Round 
Tabler,  framed  certificate  and  all.  We'll  be 
keeping  an  eye  on  you,  Elliott,  so  keep  on 
digging  in.  Pass  along  our  best  regards  to 
your  chief  and  ask  him  to  drop  us  a  line 
whenever  he  can  find  time. 

 Wear  Your  Club  Pin!  !  !  

JAMES  L.  RUTLEDGE  is  located  out 
in  Phoenix,  Ariz.,  where  he  manages  the 
Ramona  Theatre,  and  he's  another  new 
Round  Tabler  all  ready  to  be  introduced  to 
his  fellow  Club  members.  Okay,  James, 
meet  the  boys,  and  then  don't  forget  that 
you're  now  a  member  of  the  go-gettingest 
bunch  of  showmen  in  the  country  and  that 
you  will  be  called  upon  to  do  your  share 
toward  keeping  this  department  full  of  in- 
teresting items  on  show-selling  and  theatre 
management.  What  was  that  last  stunt  you 
used  to  good  results  at  the  box  office?  Send 
along  an  account  of  it  so  we  can  shoot  the 
information  along  the  line. 

 ■  Wear  Your  Club  Pin!  !  !  ■ 

RUSSEL  BEACH  has  the  job  of  help- 
ing James  L.  Weed  manage  the  RKO 
Keith's  Theatre  out  in  Dayton,  and  we  wish 
to  thank  Weed  for  giving  a  prompt  okay  to 
his  assistant's  application  for  membership 
in  this  organization.  He  and  his  boss  oper- 
ate a  large  house  and  a  job  of  that  size  un- 
doubtedly keeps  both  of  them  on  the  jump. 
However,  we  hope  that  at  least  one  of  our 
representatives  at  Keith's  will  take  a  little 
time  off  now  and  then  to  let  their  fellow 
showmen  know  what's  going  on.  Let  us 
also  hope  that  we'll  soon  be  sending  Beach 
a  regulation  certificate. 


AL  BECKERICH  is  an  old  showman- 
friend  come  to  life  again,  and  this  time  as 
manager  of  the  RKO  Keith's  Palace  The- 
atre, Akron,  Ohio.  His  experience  in  the 
show  game  dates  back  to  '18,  when  in  charge 
of  the  Olympic,  Buffalo.  He  also  opened 
up  Loew's  Theatre  in  the  same  city  in  '21 
and  held  that  job  until  the  Fall  of  '27.  Then 
he  meandered  down  Brooklyn  way  and  took 
the  helm  of  the  Walker  Theatre,  named  for 
no  less  a  personage  than  Mrs.  Walker's 
little  boy  Jimmie;  then  upstate  again  to 
Lockport  and  Niagara  Falls,  back  again  to 
Brooklyn,  and  then  on  to  Cleveland  and 
points  West.  He's  been  in  Akron  for  the 
past  18  months  and  we're  mighty  glad  to 
have  him  with  us  in  this  Club.  Come 
through,  Al,  and  pass  along  a  few  of  your 
pet  show-tricks. 

 Wear  Your  Club  Pin!  I  !  

DONALD  GUTTMAN  is  the  manager 
of  the  Radio  Theatre  out  in  St.  Paul,  Minn., 
and  he's  another  New  Club  member  in  line 
for  introduction  to  this  ever-increasing  army 
of  showmen.  Glad  to  add  your  name  to  the 
roster,  Donald,  and  now  let's  see  what  you 
can  do  to  help  your  fellow  showman  over 
the  tough  spots  this  season.  If  you've  tried 
out  any  productive  gags  the  past  few 
weeks  or  so,  jot  them  down  and  shoot  them 
in  to  headquarters.  We'll  see  that  the  rest 
of  the  gang  are  tipped  off. 

 — Wear  Your  Club  Pin!  !  !  

CLARENCE  W.  VALENTINE  assists 
Al  Beckerich  with  the  management  of  the 
RKO  Palace  Theatre,  Akron,  Ohio,  and 
we'll  have  to  give  a  vote  of  thanks  to  Al 
for  his  promptness  in  giving  his  okay  to 
Clarence's  application  for  membership  in 
this  organization.  With  two  able  represen- 
tatives of  the  Round  Table  at  the  Palace  to 
tell  us  what  the  management  of  that  house 
is  doing  to  sell  shows,  this  department 
should  not  lack  for  news  from  Akron.  Keep 
on  putting  the  shoulder  to  the  wheel,  Val- 
entine, and  let  us  hope  that  your  regular 
membership  certificate  will  soon  be  on  its 
way. 


HERE'S  THE  BLANK 

APPLICATION  FOR 
MEMBERSHIP 

MANAGERS'  ROUND 
TABLE  CLUB 

Hey,  "Chick": 

Please  enroll  me  in  the  Club  and 
send  me  my  framed  certificate. 

Name   • 

Position   

Theatre  

Address   

City  

State   

(Mail  to  Managers'  Round  Table  Club, 
1790  Broadway,  Naw  York) 


MILT  W.  SMITH  is  another  new  recruit 
in  the  ranks  of  this  organization  and  he's 
the  skipper  of  the  Poplar  Theatre,  Philadel- 
phia, Pa.  We're  going  to  forecast  right  now 
that  Milt  will  become  a  valuable  member 
of  the  Round  Table  and  that  his  past  ex- 
perience in  show  business  will  be  the  means 
of  helping  out  many  a  fellow  manager.  He's 
a  veteran  in  the  game,  having  put  in  a  lot 
of  time  as  publicity,  exploitation  and  ad- 
vance man,  and  knows  about  all  the  slants 
there  are  to  know  in  the  art  of  selling  en- 
tertainment. We  extend  a  cordial  welcome 
to  Smith  and  hope  that  he'll  soon  come 
through  with  some  show-dope  that  we  can 
pass  along  the  line. 

 Wear  Your  Club  Pin!  !  !  

FRED  M.  ELKINS  sends  us  word  that 
after  a  three  months'  furlough  he's  back  at 
the  helm  of  the  Carolina  Theatre  in  Lexing- 
ton, N.  C,  succeeding  E.  C.  Quails,  who  has 
returned  to  his  home  in  Burlington,  N.  C. 
He  also  enclosed  an  application  for  mem- 
bership in  this  showman's  organization  and 
a  request  for  a  Club  Pin,  making  him,  at 
this  writing,  a  full  fledged  Round  Tabler. 
We're  glad  to  include  Elkins'  name  on  the 
roster  and  hope  he  contributes  his  share  of 
business-building  ideas  to  this  department. 

 Wear  Your  Chib  Pin!  !  !  

PAUL  H.  GARNS  manages  the  Windsor 
Theatre  in  the  Bronx  section  of  New  York 
City  and  he's  another  Club  member  in  line 
for  introduction  to  his  many  fellow  show- 
men. The  managers  up  in  his  part  of  the 
big  town  are  a  hard  working  lot  of  fellows 
and  unless  we're  very  much  mistaken  Paul 
will  soon  be  sending  along  some  interesting 
dope  for  this  department.  Just  what  are  you 
doing  to  bring  them  in  during  the  warm 
weather,  Paul?  Let  Club  headquarters  know 
and  we'll  pass  the  word  along. 

 Wear  Your  Club  Pin!  !  !  

ROCKWOOD  D.  DAILEY  is  the  man- 
ager of  the  Maine  Theatre,  Portland, 
Maine,  a  first  choice,  second  run  Publix 
house.  Bailey  was  recently  promoted  to  this 
post  and  one  of  the  first  things  he  did  after 
getting  on  an  even  keel  was  to  send  in  his 
application  for  membership  in  this  outfit. 
Congratulations  on  the  new  job,  R.  B.,  and 
here's  our  sincere  wish  for  continued  suc- 
cess. Now  that  you're  one  of  us,  get  the 
Club  spirit  and  shoot  along  any  of  your 
selling  ideas  that  will  help  out  some  brother 
member.  We'll  be  awaiting  your  next  com- 
munication. 

 Wear  Your  Club  Pin!  !  !  — 

JOHN  R.  ELLIOTT  manages  the  RKO 
Palace  Theatre  out  in  Youngstown,  Ohio, 
a  2,400-seat  house  operated  on  a  picture  and 
vaudeville  policy.  He's  another  RKO  man 
in  line  for  introduction  to  this  ever-growing 
army  of  theatre  men  and  we're  mighty  glad 
of  the  opportunity  to  add  his  name  to  the 
list.  Vaude  has  been  cut  during  the  summer 
at  John's  house  and  maybe  he'll  get  a  chance 
to  get  a  bit  of  time  now  and  then  to  let  the 
rest  of  the  boys  know  what's  going  on  in 
show  business  around  his  neighborhood. 
We'll  be  looking  forward  to  his  next  com- 
munication. 

 Wear  Your  Club  Pin!  !  !  

JAMES  L.  WEED  hails  from  Dayton, 
Ohio,  where  he  has  charge  of  Keith's  The- 
atre, and  he's  still  another  RKO  man  to 
join  the  ranks  of  this  Club.  Weed  has  a  big 
house  to  look  after  out  in  his  town  and  we 
know  that  he  will  have  many  valuable  sug- 
gestions to  contribute  to  this  department. 
Shake  a  few  of  those  good  stunts  loose 
from  your  sleeve,  Jim,  and  shoot  them  in 
to  headquarters  for  re-broadcasting.  We're 
mighty  glad  to  list  you  as  a  new  member 
and  hope  you'll  do  your  best  to  carry  on  the 
good  work. 


June    18,  1932 


MOTION    PICTURE  HERALD 


63 


JENKINS*  CCLyUM 


Pacific  Northwest  Is  Now  a 
Separate  Unit  of  West  Coast 

The  Pacific  Northwest  territory  has  been 
established  as  a  separate  and  individual 
unit  of  Fox  West  Coast  Theatres,  Inc.,  with 
Frank  Newman  as  general  manager  and  per- 
sonal representative  of  Skouras  Brothers. 
Headquarters  are  in  Seattle.  This  move 
divorces  the  territory  from  the  California 
management  prevailing  for  the  past  sev- 
eral years. 

Newman  will  supervise  the  operation  of 
all  Fox  West  Coast  houses  in  Washington, 
Oregon  and  Montana,  while  Robert  Frost 
retains  his  post  as  Pacific  Northwest  di- 
vision manager.  J.  J.  Parker  will  continue 
to  head  Oregon  operation  and  Will  Steege 
will  operate  the  Montana  district. 

Hagen  and  Eric  Hakin  Form 

English  Distributing  Unit 

Julius  Hagen  of  the  Twickenham  studio 
in  England  and  Eric  Hakin,  an  indepen- 
dent producer-exhibitor,  are  forming  a  new 
independent  distribution  company  to  handle 
Mr.  Hagen's  product  and  outstanding  con- 
tinental features  sponsored  by  Mr.  Hakin. 

Mr.  Hagen  has  signed  Ivor  Novello  for 
three  pictures,  the  first  of  which,  "The 
Lodger"  was  known  as  a  successful  silent. 
The  first  of  the  continental  importations  is 
being  pre-released  at  a  London  theatre. 

Named  Center  Color  Director 

Edward  Trumbull,  American  mural 
painter  of  note,  has  been  appointed  color 
director  for  the  Rockefeller  Center  art  pro- 
gram. The  extensive  scale,  character  and 
type  of  ornamentation  in  the  New  York 
center,  was  pointed  out  as  necessitating  the 
creation  of  the  position. 


Geller  Buys  Into  Exchange 

Lou  Geller,  president  of  Peerless  Pictures, 
independent,  has  purchased  the  interest  in 
Irving  Pictures  Exchange,  New  York,  held 
by  Jack  Weinberg.  The  move  is  seen  as 
the  nucleus  of  a  national  independent  ex- 
change system  planned  by  Mr.  Geller. 


New  Jewish  Film  by  Roland 

George  Roland,  producer,  is  preparing 
a  new  Jewish  talking  film,  "A  Daughter  of 
Her  People,"  which  will  play  a  New  York 
circuit.  "Yiskor"  is  playing  a  Brooklyn 
circuit,  and  "Joseph  in  the  Land  of  Egypt" 
will  shortly  open  at  a  Broadway  house. 

MGM  Plans  Star  Comedy 

MGM  is  preparing  a  comedy  story  in 
which  it  plans  to  star  numerous  "name" 
comedians  from  the  MGM  and  other  studios. 
Edgar  Allen  Woolf  and  Ralph  Spence  are 
preparing  the  script. 

Rebuilding  Damaged  House 

The  Egyptian  theatre  in  San  Francisco, 
damaged  recently  by  fire  with  a  loss  of  al- 
most $30,000,  is  being  rebuilt  and  will  be 
reopened  shortly.  The  $10,000  organ  was 
completely  destroyed. 

Wobber  Heads  Civic  Group 

Herman  Wobber,  of  Paramount-Publix, 
has  been  nominated  for  reelection  as  direc- 
tor of  the  San  Francisco  Chamber  of  Com- 
merce, with  no  opposition. 


Mount  Pleasant,  Iowa. 

DEAR  HERALD: 

There,  it's  just  as  we  have  always  told 
you.  Every  time  we  come  into  Iowa  it 
starts  raining  and  never  lets  up  until  we 
leave.  This  state  is  soaked  from  head  to 
foot,  and  if  old  Noah  was  here  he'd  be  the 
busiest  carpenter  in  the  state.  The  state 
slogan  is  "Iowa  Has  Stepped  Out  of  the 
Mud."  She  had  to  make  a  mighty  long 
stride  to  do  it,  but  she's  dunner.  She  has 
cement  and  gravel  roads  running  in  every 
direction,  and  this,  together  with  her  most 
excellent  people,  makes  her  a  wonderful 
state.  But  she  ought  to  be,  for  there  is 
nothing  that  separates  her  from  Nebraska 
except  the  Missouri  river. 

Iowa  is  the  home  of  "The  Contented 
Cows,"  and  you  ought  to  see  these  cows. 
They  wallow  around  in  the  alfalfa  clear 
up  to  their  knees  and  are  fuller'n  ticks  all 
the  time,  and  there  isn't  a  cow  in  the  state 
that  has  neuritis  or  gives  a  durn  what  Con- 
gress does,  they  are  so  contented  that  way. 

John  Waller  of  the  Lyric  theatre  at 
Osceola  says  at  this  season  he'd  sooner  be 
a  cow  than  an  exhibitor,  but  John  always 
did  like  alfalfa. 

Somehow  Iowa  has  a  habit  of  picking  out 
some  mighty  swell  chaps  to  run  her  the- 
atres. That's  why  Nebraska  is  losing  so 
many  good  men.  For  instance,  there's  D. 
N.  Fuller  of  the  Iowa  theatre  at  Atlantic, 
a  mighty  swell  boy,  who  is  working  him- 
self into  a  shadow  trying  to  bring  busi- 
ness back  to  normal. 

L.  A.  Kuhl  of  the  American  theatre  at 
Corning  says  he  has  tried  everything  but 
a  shotgun  to  get  'em  in,  and  when  he  does 
get  'em  in  the  bad  pictures  run  'em  out 
before  he  can  lock  the  doors.  Staak  & 
Pierce  of  the  Rivola  at  Oskaloosa  take  turns 
about  going  to  the  drug  store  to  buy  aspirin 
for  their  headaches.  Staak  goes  in  the 
morning  and  Pierce  in  the  afternoon.  They 
both  agree  that  if  the  producers  were 
troubled  with  the  same  ailment  they'd 
either  make  more  decent  pictures  or  go 
out  of  business.  W.  I.  Neagle  of  the 
Princess  theatre  at  Oskaloosa  is  one  of  the 
original  Four  Horsemen  in  this  business. 
He  has  operated  his  theatre  continuously  in 
the  same  building  for  twenty-two  years, 
and  we  think  that  is  the  record  for  Iowa, 
and  that  only  lacks  one  year  of  being  up  to 
our  record  in  Nebraska.  Some  time  ago  a 
chain  store  stuck  up  some  advertising  in 
the  city  square.  The  next  morning  when 
the  city  dads  woke  up  they  saw  Mr. 
Neagle's  one-sheet  boards  all  over  the  lawn. 
This,  of  course,  started  something,  but  it 
ended  advertising  by  the  chain  store  on 
city  property.  We  like  a  fighter,  and  Mr. 
Neagle  suits  us  to  a  T. 

J.  A.  Meredith  of  the  Garden  theatre  at 
Sigourney  lived  for  some  time  at  Twin 
Falls,  Idaho,  and  you  can't  live  very  long 
at  Twin  Falls  without  being  a  pretty  swell 
chap.  That  holds  good  for  Salmon,  Idaho, 
too,  although  at  Salmon  there  is  one  ex- 
ception, but  he  could  redeem  himself  by 
writing  more  often  to  the  Herald.  (We 
are  not  mentioning  any  names.) 

The  Garden  theatre  was  playing  "When 
a  Feller  Needs  a  Friend,"  with  Chic  Sale 
and  Jackie  Cooper,  and  we  were  sorry  we 
couldn't  stop  to  see  it,  for  Chic  always 
makes  us  glad  that  the  older  one  gets,  the 


bigger  his  heart  is,  and,  in  most  cases,  the 
more  sense  he  has. 

R.  E.  Pratt  of  the  State  theatre  at  Wash- 
ington is  a  grandfather.  You  wouldn't 
guess  it  to  look  at  him,  but  he  says  he  is. 
He  introduced  us  to  Mrs.  Pratt,  and  we'll 
bet  the  last  nickel  we  have  on  earth  that 
there  isn't  a  younger  looking  grandmother 
west  of  the  Mississippi  river  than  she. 

This  is  Sunday,  and  we  should  have  gone 
to  church  today.  But  last  night  Mr.  Dixon 
of  the  Temple  theatre  told  us  he  would 
drive  around  to  the  hotel  and  pick  us  up 
this  morning  and  we'd  go  out  and  play  a 
round  of  golf,  and  when  he  said  that  we 
didn't  know  whether  there  was  a  church 
within  five  hundred  miles  of  here,  that 
shows  just  how  foolish  some  people  are. 
Did  he  trim  us?  Boy,  he  made  us  look 
like  old  lady  Maloney  playing  right-handed 
golf  with  left-handed  clubs.  After  the 
game  he  felt  so  sorry  for  us  thac  he  took 
us  up  to  his  house  for  dinner,  and  if  we 
should  describe  that  dinner  that  Mrs. 
Dixon  had  prepared  for  us,  our  wife  would 
consider  it  grounds  for  a  divorce,  and  we 
couldn't  blame  her.  You  have  no  doubt 
noticed  a  lot  of  misspelled  words  in  this 
letter;  well,  that's  because  we  are  so  full 
of  that  dinner  that  we  leave  out  the  letter 
"r"  every  time  we  spell  catfish,  and  Ernie 
doesn't  notice  it. 

V 

Tie  up  your  bulldog,  Michigan.  We're  on 
the  way. 

J.  C.  JENKINS, 
The  HERALD  Man. 


MGM  Arctic  Group  Embarks 

W.  S.  Van  Dyke,  MGM  director,  last 
week  left  Seattle  with  a  complete  technical 
crew  on  a  13,000-mile  expedition  to  the 
Arctic,  to  produce  the  screen  version  of 
Peter  Freuchen's  novel,  "Eskimo."  Native 
players  will  be  recruited  at  Point  Barrow, 
Alaska. 


Awarded  Television  Permit 

The  Federal  Radio  Commission  has  ap- 
proved the  application  of  the  Kansas  State 
College  of  Agriculture  and  Applied  Science 
at  Manhattan,  Kan.,  to  construct  a  television 
broadcasting  station  for  experimental  pur- 
poses. 


Advocates  Wide  Censorship 

General  censorship  of  motion  pictures 
was  advocated  in  a  resolution  adopted  last 
week  at  the  quadrennial  general  conference 
of  the  Methodist  Episcopal  Church  at  At- 
lantic City. 


Jackie  Returns  to  Coast 

Jackie  Cooper,  MGM's  star  juvenile,  has 
cancelled  the  remainder  of  his  booking  in 
Loew  vaudeville  to  return  to  the  Coast, 
where  he  will  appear  in  "O'Shaughnessy's 
Boy." 


Fay  Drops  Acts  for  Summer 

Fay's  theatre  in  Providence  will  replace 
a  policy  of  vaudeville  and  films  with  one  of 
two  films,  eliminating  vaudeville  for  the 
summer  months. 


b4 


MOTION    PICTURE  HERALD 


June    18,  1932 


BCCK  REVIEWS 


"NEWSREEL  MAN",  by  Charles 
Peden.  Published  by  Doubleday, 
Doran  &  Co.,  New  York.  With 
photographic  illustrations. 

Mr.  Peden's  description  of  the  newsreel 
sound  cameraman's  labors  and  adventures 
in  getting  his  shots  for  the  screen  comprises 
a  romantic,  frequently  dramatic  and  always 
interesting  account  of  the  business  of  gath- 
ering news  by  camera. 

Heightening  the  interest  to  the  reader  of 
"Newsreel  Man,"  of  course,  is  its  back- 
ground of  factual  reality  and  its  appeal  to 
the  reader  already  acquainted  with  the 
events,  localities  and  persons  which  figure 
in  Mr.  Peden's  narrative.  For  his  is  not  a 
work  of  fiction,  but  a  colorful  record  of  the 
news  highlights  of  the  past  six  years,  to 
which  the  reading  and  theatre-attending 
public  (no  discrimination  intended)  is  al- 
ready initiated  through  the  mediums  of  the 
news  press  and  newsreel.  Mr.  Peden  car- 
ries his  readers  behind  the  scenes  of  the 
occasional  spectacular  dramas  which,  for 
their  brief  lifetime,  hold  the  interest  and 
attention  of  the  public. 

The  result  is  that  "Newsreel  Man,"  as 
reading  matter,  surpasses  in  interest  and 
entertainment  value  most  of  the  pictorial 
clips  of  the  same  events  that  have  gone  into 
the  making  of  newsreels.  This  is  partially 
so  due  to  the  fact  that  Mr.  Peden,  in  editing 
his  material,  has  carefully  avoided  giving 
space  to  the  doughty  cameraman's  adven- 
tures in  filming  May  Day  exercises  at  east- 
ern girls'  schools,  the  breaking  of  a  bottle 
of  ginger  ale  against  the  prow  of  a  coast- 
wise mail  boat,  polar  bears  being  wetted 
down  at  the  Bronx  zoo  on  hot  August 
afternoons,  and  such  like.  The  author  con- 
cerns himself  only  with  the  most  eventful 
and  spectacular  happenings  of  his  career 
as  a  newsreel  man  and  does  it  so  skillfully 
and  completely  that  the  casual  reader  might 
never  suspect  a  news  cameraman  ever  had 
a  routine  or  "drudge"  assignment,  or  gave 
his  attention  to  anything  but  the  most  dan- 
gerous and  imposing  of  world  events. 

But  the  author's  selection  of  exclusively 
spectacular  material  does  not  account  en- 
tirely for  the  superior  interest  of  his  book 
as  compared  with  the  newsreels  as  a  whole. 
There  is  drama  in  the  newsreel  man's  work 
that  is  not  a  part  of  his  picture  and,  although 
it  may,  and  frequently  does,  surpass  the 
drama  of  his  subject,  the  casual  newsreel 
audience  is  seldom  aware  of  it.  As  the 
author  says :  "Behind  every  strange  or  ex- 
citing newsreel  clip  there  is  a  man  who 
filmed  it."  He  proves  that  that  man's  story 
is  frequently  better  than  the  story  told  by 
his  camera.  Outwitting  cautious  foreign 
Officialdom  to  obtain  pictures  of  persons 
and  events  which  were  intended  to  have 
been  shielded  from  the  inquisitive  camera, 
never  becomes  a  part  of  the  screen  story, 
although  more  often  than  not  it  is  the  better 
story. 

"Newsreel  Man"  is  a  collection  of  selected 
anecdotes  of  the  gathering  of  film  news.  It 
should  please  every  newsreel  fan,  whether 
he  be  of  the  industry  or  the  audience. 
Typical  chapter  headings  covering  the  span 
of  the  author's  camera  service  from  his  first 


assignment,  which  was  to  make  a  subject 
of  some  goats  eating  shirts  on  Staten 
Island,  to  the  Lindbergh  baby  kidnapping, 
are:  "Shooting  the  Foreign  Legion," 
"Hunting  Wales  Off  Kamchatka,"  "The 
Fire  Walkers  of  Fiji,"  "The  Land  of  the 
Living  Buddhas,"  "The  King's  Armada," 
"The  Pope  Takes  a  Walk,"  and  "Hopewell 
Two  One"  (the  latter,  the  news  service 
phone  nearest  in  proximity  to  the  Lind- 
bergh estate  at  Hopewell,  N.  J.). 

Mr.  Peden,  who  is  a  member  of  the  Fox 


SYNCROFILM 

HAS  WHAT  IT  TAKES 
TO  MAKE  YOU  MONEY 

• To  make  you  money,  Syncrofilm  gives  the 
best  sound  show  in  your  neighborhood — 
unless  your  strongest  competitor  has  Syncrofilm, 
too!  People  pay  their  money  to  hear  clear 
speech  and  tuneful  music.  Syncrofilm  gives  them 
what  they  pay  for.  No  outlaw  noises  are  heard; 
no  mumbling;  no  squeaking. 

• When  people  get  that  kind  of  sound  show 
as  a  regular  thing,  they  come  to  your 
theatre  as  a  regular  thing.  Remember,  you  are 
not  on  Broadway,  with  the  house  full  of  transients 
each  night.  You  depend  on  bringing  the  same 
folks  back  time  after  time.  You  need  Syncrofilm 
to  get  and  hold  repeat  business. 

• Only  Syncrofilm  provides  the  quadruple 
brightness  that  gives  this  perfect  reproduc- 
tion. This  exclusive  Syncrofilm  feature  has  placed 
Syncrofilm  third  in  the  American  market  and  first 
in  many  foreign  markets  in  just  four  years.  "It 
had  to  be  good  to  get  where  it  is." 

Your  money  will  be  refunded  if  you  are  not 
satisfied  with  Syncrofilm.  So  you  take  no 
chances.  Here's  your  opportunity  to  make  money 
without  risking  a  dime.    Try  it. 

WEBER  MACHINE  CORP. 


Movietone  newsreel  staff,  has  generously  il- 
lustrated his  volume  with  photographs  from 
many  newsreels.  They  contribute  much  to 
the  general  interest  of  the  volume.  In  ad- 
dition, there  is  a  chapter  of  pen  portraits  of 
internationally  famous  personalities  as  they 
are  regarded  by  the  news  cameraman,  many 
of  which  are  highly  diverting. 

The  author  lists  the  following  material, 
in  order  of  preference  as  indicated  by  the- 
atre managers'  reports,  as  what  the  public 
wants  in  newsreel  subjects:  Spectacular  ac- 
cidents ;  catastrophes  such  as  fires  and 
earthquakes ;.  personality  shots ;  racing  of 
all  kinds  (horses,  especially  in  steeplechases, 
he  says,  are  more  interesting  than  motor 
cars,  because  the  danger  of  spills  is  greater)  ; 
battleships;  children  (babies  preferred); 
sex — for  example,  bathing-beauty  contests, 
fashion  shows,  night  club  shows,  and  the 
like ;  events  with  a  morbid  interest,  such  as 
murderers'  confessions ;  football,  aviation 
and  skiing;  animals,  particularly  polar  bears 
and  monkeys. — S.  A.  K. 


"A  DAGGER  IN  THE  DARK,"  by 
Walter  F.  Eberhardt.  Published  by 
William  Morrow  &  Company,  Inc., 
New  York.  Fiction. 

Walter  F.  Eberhardt,  of  the  public  rela- 
tions department  of  Western  Electric  and 
dispensing  press  information  for  Electrical 
Research  Products,  Inc.,  has  written  a  work 
of  fiction,  out  June  15,  which  purports  to 
show  the  inner  workings  of  gangster  rings 
in  New  York  City. 

The  writer  obviously  had  before  him 
throughout  the  writing  of  the  novel  the 
cardinal  principle  of  presenting  action  from 
first  to  last  as  the  prerequisite  of  melodrama. 
There  is  scarcely  a  line  of  bald  description 
in  the  311  pages,  and  the  development  of 
plot  takes  care  of  delineation  of  characters. 
The  result  is  a  fast-moving  story,  one  which 
calls  for  continuous  reading. 

Bernard  Clague,  private  detective,  is 
commissioned  to  trace  a  missing  string  of 
pearls,  and  runs  a  gauntlet  of  flying  dag- 
gers, murders,  police  interference  and  sus- 
picion, an  affair  with  the  redhaired  decoy 
of  the  gang,  and  finally  the  breaking  up 
of  the  blackmail  cabal. 

Mr.  Eberhardt's  novel,  his  first,  presents 
the  ingredients  for  a  lively  motion  picture 
of  the  gangster-melodrama  type. — E.  A.  R. 


Paramount  Signs  Weston 

Barnett  Weston,  publicity  man  and  sce- 
narist for  the  past  six  years,  has  been  signed 
by  Paramount  to  prepare  the  screen  play 
for  a  production  not  yet  titled.  Weston  at 
one  time  supervised  silent  pictures  for  Par- 
amount. 


59  RUTTER  STREET 


ROCHESTER.  N.  Y. 


Export  Office:    15   Laight  Street,   New  York  City 
Cable  Address:  Romos,  New  York 


Rogers  Signs  Two  Writers 

Charles  R.  Rogers  has  signed  P.  J.  Wolf- 
son  and  Allen  Rivkin  to  write  at  the  Para- 
mount studio,  where  Rogers  has  his  head- 
quarters. Paramount  has  signed  Benn  W. 
Levy,  Broadway  playwright,  to  write  the 
screen  plays  of  two  features. 


June    18,  1932 


MOTION    PICTURE  HERALD 


65 


TECHNOLOGICAL 


The  BLUEBOOK  School 

By  F.  H.  RICHARDSON 

BLUEBOOK  SCHOOL  QUESTION  NO.  132.— (A)  Is  it  essential  to  best  results  that  a  condenser  lens  have  a  well 
polished,  true,  clean  surface?  (B)  What  will  happen  if  the  lens  be  permitted  to  become  fogged  with  fine  dust? 
(C)  What  will  happen  if  the  condenser  lens  be  not  perfectly  true  as  to  its  curved  surface?  (D)  How  may  the 
projectionist  demonstrate  the  fact  that  each  pin-point  of  the  converging  lens  projects  a  pencil  of  light  forward 
to  its  exact  appointed  location  in  the  "spot"? 


Answer  to  Question  No.  125 


Bluebook  School  Question  No.  125  was:  "(A) 
Describe  a  simple  bell  or  buzzer  circuit.  (B) 
What  kind  of  battery  is  best  for  use  on  theatre 
bell  or  buzzer  circuits ?  (C)  What  kind  of 
wires  should  be  used  on  theatre  bell  or  buzzer 
circuits?  (D)  What  precautions  would  you 
take  if  a  bell  or  buzzer  circidt  must  pass  throiigh 
a  damp  or  wet  place?  (E)  How  should  double 
■wires  (two  wires  in  one  insulation)  be  attached 
to  their  support? 

Mother  of  the  Blue  Eared  Prophet,  what  a 
slue  of  answers  this  one  brought !  They  were 
not  counted.  Even  their  reading  was  perforce 
very  hasty.  (Sometimes  I  wish  I  had  not 
started  this  Bluebook  School !  Just  examining 
the  answers  has  developed  into  one  rather 
awful  job.) 

The  correct  answers  were  so  many  that  we 
just  cannot  possibly  print  all  the  names.  Suffice 
it  to  say  that  careful  examination  shows  every 
one  of  those  who  have  been  sending  acceptable 
replies  regularly  made  good,  plus  more  than 
600  others. 

I  will  distribute  "honors"  by  selecting  the 
reply  of  different  ones  to  the  various  sections  of 
the  question.  First  we  will  listen  to  Lester 
Borst,  who  answers  Section  A  as  follows : 

"A  simple  bell  or  buzzer  circuit  consists  of  a 
power  source  (usually  a  battery),  a  single  pole 
switch  (usually  of  the  push-button  sort),  and 
a  signal  device  known  as  a  buzzer  or  bell.  The 
switch  is  in  one  leg  of  the  circuit  and  in  series 
with  the  power  source  and  signal  device.  In 
all  but  the  more  complex  closed  circuit  type  of 
signal  circuit,  a  simple  bell  or  buzzer  circuit 
consists  of  buzzer,  or  bell,  and  a  switch  con- 
nected in  series  with  the  power  sources." 

Next  we  will  hear  from  Brothers  S.  Evans 
and  C.  Rau  on  Section  B.    They  say: 

"A  battery  of  dry  cells  is  most  suitable  for 
use  on  theatre  bell  or  buzzer  circuits,  for  the 
reasons  that  they  are  cheap,  effective,  conveni- 
ent to  handle  and  require  no  care  or  attention 
until  exhausted,  when  a  new  battery  must  be 
installed." 

As  to  section  C,  G.  E.  Doe  says,  "No.  18 
cotton-covered  bell  wire  is  the  correct  thing  for 
bell  wiring,  since  the  insulation  is  effective 
under  ordinary  conditions,  for  the  low  voltage 
employed ;  also,  it  is  inconspicuous  when  it  must 
be  carried  across  an  open  space  of  wall ;  also, 
such  wire  is  cheap  and  easy  to  handle  when 
running  the  circuit ;  also,  the  insulation  may 
be  had  in  different  colors,  which  makes  for 
convenience  when  it  is  necessary,  as  it  often  is 
in  such  jobs,  to  know  exactly  what  wire  con- 


AN  ODOR 
OF  PROFITS 

A  new  manager  of  a  theatre  that 
catered  overwhelmingly  to  a  foreign 
element  in  a  small  ivestern  city  de- 
cided to  "doll  up"  the  house  after  en- 
during for  some  time  the  assorted 
odors  of  garlic  and  what-not,  and 
other  general  conditions  that  were 
most  displeasing  to  the  olfactory 
nerves.  The  house  was  completely 
renovated,  from  "street  to  sheet,"  and 
made  very  attractive.  But  the  regu- 
lar patronage  somehow  failed  to  ap- 
preciate the  new  manager's  efforts  on 
their  behalf.  Where  formerly  there 
had  been  almost  a  full  house  in  the 
afternoon  and  evening,  there  were 
hundreds  of  empty  seats. 

The  manager  couldn't  understand. 
Theatres  he  had  operated  were  always 
spick  and  span,  by  public  demand. 
One  day  he  asked  one  of  the  remain- 
ing patrons.  The  quick  reply  was  that 
the  house  was  too  ritzy.  "We  don't 
feel  at  home." 

"Very  well,"  the  manager  replied, 
"we  strive  to  please."  Immediately  he 
smeared  dirt  on  the  new  paint,  scat- 
tered newspapers  in  the  lobby.  If  you 
stroll  in  any  afternoon  now  you  will 
find  patrons  enjoying  a  snack  and  the 
odors  of  yore  will  greet  you.  And  the 
house  is  piled  afternoons  and  evenings 
as  heretofore,  indicating  that  the  end 
justifies  the  means. 


nects  to  some  distant  binding  post  after  the  job 
is  installed.  Some  advocate  an  increase  of  wire 
size  to  No.  16,  where  the  circuit  is  long,  but  I 
have  seen  a  circuit  186  feet  in  length  apparently 
operate  perfectly  with  No.  18  wires." 

As  to  Section  D,  John  Tomlinson  says,  '  if  it 
be  necessary  to  run  a  bell  or  buzzer  circuit 
through  a  damp  or  wet  place,  rubber-covered 
wires  of  same  size  as  rest  of  circuit  (usually 
No.  18)  should  be  used  for  that  section.  It  is 
likely  there  would  be  no  trouble  with  cotton- 


covered  wires,  since  the  voltage  is  very  low,  but 
rubber-covered  wires  are  safer  and  therefore 
better.  Whatever  the  insulation  used,  it  will  be 
best  to  carry  the  wires  through  the  wet  place 
on  porcelain  insulators." 

Section  E  is  answered  by  Nic  Granby  as  fol- 
lows :  "When  two  wires  inclosed  in  a  single 
insulation,  unprotected  by  BX  or  iron  tubing, 
is  used,  they  should  never  be  held  by  metal 
staples,  rubber-covered  or  otherwise.  Wooden 
cleats  or  wooden  tubing  or  molding  for  such 
work  is  the  correct  thing.  Metal  staples  are 
apt  to  cut  through  the  light  wire  insulation  and 
short-circuit  the  circuit.  This  may  be  done  also 
by  rubber-covered  staples,  if  the  workman  be 
careless  and  hit  some  one  of  the  staples  a  bit 
too  emphatically." 

V 

A  Bluebook  School  student  writes,  "Dear  Mr. 
Richardson :  I  read  my  answer  to  a  recent  ques- 
tion with  some  surprise.  I  keep  a  carbon  copy 
of  all  my  answers  so  that  I  may  compare  them 
with  the  published  answer.  In  this  case  I 
found  that  while  it  is  true  what  was  printed 
was  just  what  I  said  in  effect,  at  least,  still  it 
was  not  my  answer.  I  therefore  am  wondering 
if  some  one  else's  reply  was  not  printed  as  my 
own  by  mistake." 

No  error  was  made.  As  a  matter  of  fact  I 
very  seldom  print  a  reply  just  as  written. 
Writing  is  a  profession,  and  one  at  which  I 
am,  after  the  quarter  of  a  century  of  practice, 
none  too  proficient  myself.  How  then  can  the 
amateur  hope  to  write  acceptably  for  publica- 
tion, regardless  of  how  correct  his  statements 
may  be  as  to  subject  matter.  They  may  be 
entirely  correct  as  to  the  idea  expressed,  but 
they  might  also  look  like  the  devil  if  printed  as 
worded.  Except  in  rather  rare  cases,  I  there- 
fore rewrite  the  answers,  but  without  inten- 
tionally altering  the  meaning  of  the  original 
answer  in  any  degree,  though  under  some  cir- 
cumstances I  may  add  an  item  that  all  corre- 
spondents having  otherwise  correct  answers 
have  omitted.  If  I  printed  some  very  excellent 
answers  just  as  worded.  I  think  you  would  all 
get  a  good  laugh  once  in  a  while,  but  without 
considerable  digging  I  doubt  that  you  would 
get  much  else. 


Craft  Takes  New  Lab  Space 

Craft  Film  Laboratories,  Inc.,  whose 
plant  is  in  Flushing,  Long  Island,  is  taking 
over  the  eighth  floor  of  729  Seventh  avenue, 
New  York.  Harry  Glickman  is  supervising 
the  installation  of  projection,  cutting  and 
editing  apparatus. 


MOTION    PICTURE  HERALD 


June    18,  1932 


a  CLASSIFIED 
I  Advertising 

<?   2_ 

•  Ten  cents  per  word,  payable  in  advance.    Minimum  charge,  6 

$1.00.  Copy  and  checks  should  be  addressed  Classified  Ad  Dept., 
Motion  Picture  Herald,  1790  Broadway,  New  York,  N.  Y. 

The    Recognized   National    Classified    Advertising  Medium 


Theatre  Equipment  Bargains 


COOL  OFF  —  CHEER  UP  —  MAKE  YOUR 
THEATRES  INVITING— IT'S  EASY— LOOK:— 30 
inch  noiseless  Ventilating  Fans,  $29.75;  G.  E.  Mazda 
Bulbs,  frosted  or  colored,  8<f;  High  Power  Floodlites, 
$5.95;  Lobby  Display  Frames,  $5.60  upr  Change 
Makers,  $9.95;  Ticket  Choppers,  $39.95;  Beaded 
Sound  Screens,  29<t  ft.;  Krash  Chair  Covers,  25#; 
Acoustical  Felt,  27 'At  sq._  ft.;  Acoustic  Carpet,  sq. 
yd.,  69y2t;  Drapery  Materials,  sq.  yd.,  49*  up;  Aisle 
Lights,  $2.95;  Wall  Bracket  Fixtures,  $1.95  up; 
Everything  Listed  Brand  New.  S.O.S.  CORP..  Dept. 
E-H,  1600  Broadway,  New  York  City.  Cable  Address, 
"SOSOUND,"   New  York. 


Chairs  For  Sale 


INVENTORY  SALE  at  depression  prices— 300  used 
hardwood  portable  chairs  in  sections  of  two,  1.000 
upholstered  chairs,  backs  fully  covered  in  red  velour, 
seats  newly  recovered  and  re-padded  in  imitation 
leather.  $1.75  each,  600  H  in.  7-ply  veneered  backs, 
inserted  panels,  covered  in  red  imitation  leather,  seats 
newly  re-covered  and  re-padded,  $1.90  each;  5-ply 
veneered  chairs.  75c  each,  in  any  quantity,  and  many 
other  bargains.  Chair  replacement  parts  matched  for 
every  make  of  chairs,  at  reasonable  prices,  and  prompt 
shipment.  Address  Illinois  Theatre  Equipment  Co., 
1150  S.  Michigan  Ave.,  Chicago,  111. 


1,250  HIGH  GRADE  SPRING  CONSTRUCTED 
CHAIRS:  Full  upholstered  backs,  covered  in  green 
Velour;  Spring  Seats  covered  in  imitation  Spanish 
leather.  600  Hey wood-Wakefield  panel  back  chairs, 
spring  seats  newly  upholstered  and  covered  in  green 
imitation  Spanish  leather.  Reasonable  prices.  Write  to 
ILLINOIS  THEATRE  EQUIPMENT  COMPANY, 
1150  South  Michigan  Avenue  Chicago,  Illinois 


Position  Wanted 


PROJECTIONIST  DESIRES  POSITION.  5  years 
experience.  Go  anywhere.  State  salary.  References. 
Address  WAYNE  SMITH,  728  Meredith  Avenue, 
Saginaw,  Michigan. 

THEATRE  MANAGER,  family  man.  highest  ref- 
erences, willing  tio  locate  anywhere.  Sixteen  years 
experience  all  type  houses.  Experienced  on  news- 
paper advertising.  Can  prove  ability  if  given  oppor- 
tunity. Address  Box  154,  Motion  Picture  Herald. 
1790  Broadway,  New  York. 


Equipment  for  Sale 


FOR  SALE:  Dictaphone  complete  with  dictating 
and  transcribing  machines.  Also  shaving  machine. 
Price  $350.  Perfect  working  condition.  Write  Box, 
138,  Motion  Picture  Herald,  1790  Broadway,  New 
York  City. 

FOR  SALE  —  ATTENTION  INDEPENDENT 
DEALERS:  Simplex  large  and  small  magazine  roll- 
ers, and  Asbestos  Heat  Shields,  made  of  the  best 
grade  heat  resisting  material.  Write  for  prices. 
Address  Joe  Spratler,  12-14  East  Ninth  Street, 
Chicago,  Illinois. 

DON'T  THROW  IT  AWAY  —  CONSULT  US— 
MAYBE  YOU  CAN  TRADE  FOR  SOMETHING 
LISTED  HERE;— Rebuilt  Reflector  Arcs,  $76.73; 
Rebuilt  Simplex  Intermittents,  $19.65;  Simplex 
Mechanisms,  $97.50;  Simplex  Pedestals  complete 
$35.00;  Simplex  Mazda  Lamphouses,  $27.75;  Auto- 
matic Ticket  Machines,  $59.50;  Lenses,  any  focus, 
$9.75;  Holmes  Projectors,  $99.85;  Portable  Booths, 
$66.50;  Hertner  30/60  Transverters,  $74.75;  Operadio 
Faders,  $22.50;  Soundheads,  incomplete,  $25.00; 
Mellaphone  Sound  Heads,  $69.75;  Upholstered  Chairs, 
75<S  up;  Pacent  Double  Channel  Amplifiers,  $79.50; 
Head  Amplifiers,  $10.00;  Wright-DeCoster  Speakers, 
$15.00;  Microphones,  $6.90;  Samson  Amplifiers, 
$17.75;  Racon  Horns,  $49.40.  Send  for  lists.  S.O.S. 
CORP.,  Dept.  U,  1600  Broadway,  New  York  City. 
Cable  Address,   "SOSOUND,"   New  York. 


Equipment  for  Sale 


ROAD  SHOWS.  Silent  Film.  Machines.  NA- 
TIONAL EQUIPMENT  COMPANY,  Duluth,  Minn. 

BUY  THESE  RCA  SOUND  PROTECTORS 
WHILE  THEY  LAST— THEY'RE  GOING  FAST: 
— Genuine  RCA  P2  Professional  Projectors  complete 
with  Sound-on-Film  Heads;  Bausch  &  Lomb  Cinephor 
Optical  Systems;  UX868  RCA  Photophone  Photo- 
cells; Rear  Shutter,  Double  Exciter  Lamp  Sockets; 
3000'  Magazines;  Direct  Drive,  all  ready  to  run  for 
$395.00.  These  are  worth  $2500.00,  and  are  ideal 
for  Private  Projection  Rooms,  Churches,  Schools,  etc. 
A  few  genuine  RCA  Photophone  Sound  Heads  for 
Simplex  and  Powers  also  available,  $225.00.  Write 
S.O.S.  CORP.,  Dept.  E-H,  1600  Broadway,  New 
York  City.    Cable  Address,  "SOSOUND,"  New  York. 

EXQUISITE  FLAMEPROOF  ACOUSTICAL 
TREATMENT  NOW  WITHIN  REACH  -  Beautiful 
Tufted  Rayon  top  Silklike  lustre  %"  thick  in  Peacock 
Blue  or  Burgundy  Red.  May  be  applied  directly  to 
wall  or  over  present  surface — no  outer  covering  re- 
quired. Only  6tf  sq.  ft.  Send  for  sample.  S.O.S.  Corp., 
Dept.  E-H,  1600  Broadway,  New  York  City,  Cable  Ad- 
dress, "SOSOUND,"  New  York. 

SMILE  AWAY  DEPRESSION  —  CONSULT  OUR 
BARGAIN  BULLETIN  BEFORE  YOU  BUY.  Every- 
thing from  "Soup  to  Nuts"  in  Theatre  Equipment, 
Projectors,  Accessories  and  Supplies  at  UNHEARD 
OF  PRICES.  MONARCH  THEATRE  SUPPLY  CO., 
154  East  Calhoun,  Memphis,  Tenn. 

BIG  BARGAINS  —  Rebuilt  Simplex  Motor  Driven 
Machines  with  type  "S"  Lamp  Houses,  with  late 
type  Flat  Belt  friction  drive  Speed  Controls,  $300.00 
each.  Rebuilt  Powers  6B  Motor  Driven  Machine, 
$235.00  each.  DeLuxe  Motiograph  Machine,  $250.00 
each.  Big  Stock  of  Exhaust  and  Oscillating  Fans 
for  DC  and  AC  current.  Generators,  all  makes,  ticket 
selling  machines,  film  containers,  etc.,  all  at  bargain 
prices  for  immediate  shipment.  Write: 
ILLINOIS  THEATRE  EQUIPMENT  COMPANY, 
1150  South  Michigan  Avenue,  Chicago,  Illinois. 

COMPLETE  SOUND-ON-FILM  INSTALLATION 
FOR  A  600  SEAT  THEATRE.  Two  Senior  Model 
Sound  Heads,  All- Electric  Theatre  Amplifier,  Two 
Motors,  RCA  Photophone  Speaker.  Complete  with 
everything  needed  for  $350.00.  Satisfaction  Guaran- 
teed. Beaded  Sound  Screens  38c  per  square  foot; 
New  Uniform  Aperture  Plates  $1.00  each;  Brand 
New  Lens  $9.75.  Address  THEATRE  SOUND 
SERVICE,  ROCHESTER,  NEW  YORK. 

BUY  FOR  CASH  AND  SAVE.  HERE'S  A  REAL 
BARGAIN.  Two  Simplex  machines  rebuilt  complete 
with  Peerless  low  intensity  reflector  arc  lamps,  $600.00. 
Satisfaction  guaranteed.  National  carbons  12's  and  8's 
$9.60  per  hundred  pair.  300  brand  new  Century  and 
Robbins  &  Meyers  A.C.  16"  Oscillating  noiseless  fans 
$22.50  each.  A  warehouse  full  of  other  theatre  equip- 
ment at  big  bargains.  WESTERN  FEATURE 
FILMS,  1018  S.  Wabash  Ave.,  Chicago,  111. 


Theatre  Training  Schools 


THEATRE  EMPLOYEES— Learn  modern  theatre 
management  and  theatre  advertising.  Approved  and 
specialized  home-study  training  for  theatre  employees. 
The  Institute's  training  leads  to  better  positions.  Free 
particulars.  Address  THEATRE  MANAGERS  IN- 
STITUTE, 325  Washington  Street,  Elmira,  New  York. 


Mail  Order  Bargains 

GRAB  THESE  RED  HOT  SPECIALS— EVERY- 
THING BRAND  NEW— Rear  Shutters  for  Simplex, 
$49.95;  Newsreel  Cameras,  35  mm.,  $66.60;  Acme 
Projectors,  $144.00;  Film  Speed  Indicators,  $9.50; 
Chromium  Microphones,  $12.50;  Operadio  AC  Sound- 
film  Amplifiers,  $77.75;  Western  Electric  Photocells. 
$4.95;  Talkie  Projectors  16  mm.,  $47.50;  S.O.S.  Giant 
Racon  Units,  $33.75.  Send  for  catalogue.  S.O.S. 
CORP.,  Dept.  E-H,  1600  Broadway,  New  York  City. 
Cable  Address  "SOSOUND,"  New  York. 


Sound  Equipment  Bargains 


SOUND  VALUES— SOUND  EQUIPMENT— SOUND 
SERVICE.  INVESTIGATE  BEFORE  YOU  BUY. 
Complete  Latest  Type  SENIOR  SOUND  ON  FILM 
SYSTEMS  for  theatres  up  to  2000  seats.  Everything 
the  BEST  at  Remarkably  LOW  PRICES.  VERY 
SPECIAL — Senior  Sound  Heads,  less  Speakers  and 
Amplification,  otherwise  complete  $118.75  each.  PORT- 
ABLE SOUND  PROJECTORS  AND  EQUIPMENT 
ALSO.  Circular  SXO  explains  everything.  MONARCH 
THEATRE  SUPPLY  CO.,  154  East  Calhoun,  Memphis, 
Tenn. 

STOP  PAYING  EXCESSIVE  ROYALTIES, 
RENTALS  AND  SERVICE  CHARGES— BUY  YOUR 
OWN: — Famous  S.O.S.  Sound-on-Film  System  at  low- 
est prices  ever — Choice  of  three  systems,  SMALL 
HOUSES,  $395.00;  MEDIUM  HOUSES,  $495.00; 
LARGEST  HOUSES,  $595.00.  Dual  Amplifier,  slightly 
additional.  Senior  Sound  Heads,  less  Amplification  and 
Speakers,  complete  otherwise,  $109.37  each.  LIBERAL 
ALLOWANCE  ON  DISC  EQUIPMENT.  AGENTS 
WANTED.  Write  S.O.S.  CORP.,  Dept.  E-H,  1600 
Broadway,  New  York  City.  Cable  Address, 
"SOSOUND,"   New  York. 

HERE  IT  IS— IN  TIME  FOR  SUMMER  ROAD- 
SHOWINO — TEN  SETS  ONLY  AT  $495.  Off,:— 
Complete  Portable  Sound-on-Film,  nothing  else  to 
buy.  Plug  in  any  convenient  light  socket,  set  up  in 
five  minutes  ready  to  operate.  Equipment  includes 
Projection  Machine,  Sound  Film  Heads,  Combination 
Power  Unit  and  250  type  Amplifier,  All  Tubes,  and 
Speaker.  Uses  35  mm.  Film.  Finest  reproduction 
suitable  for  audience  up  to  1,500.  92'  throw — 9  x  12 
picture.  Write  for  bulletin  DVM.  S.O.S.  CORP., 
1600  Broadwav.  New  York  City.  Cable  Address 
"SOSOUND,"  New  York. 

Projector  Repairing 

CASH  PAID  FOR  OLD  SIMPLEX  PROJECTORS 
OR  MECHANISMS.  PEERLESS  or  Strong  Re- 
flector Arc  Lamps.  Will  buy  equipment  in  any 
condition.  Pay  highest  prices.  Address  Amusement 
Supply  Co.,  Inc.,  630  Ninth  Ave.,  New  York,  N.  Y. 

SKILLED  MECHANICS,  specialized  tools,  and  a 
shop  equipped  for  but  one  purpose  can  offer  you 
nothing  but  the  best  in  repair  work.  That  is  what  I 
have,  and  I  can  offer  you  the  best  in  the  overhauling 
of  your  motion  picture  machinery  equipment.  One 
of  the  oldest  repair  men  in  the  territory,  and  serving 
some  of  the  largest  houses.  Relief  equipment  fur- 
nished free.  For  results  bring  your  work  to  Joseph 
Spratler,  12-14  E.  Ninth  Street,  Chicago,  Illinois. 

Equipment  Wanted 

WANTED— Used  automatic  ticket  registers  of  any 
kind.  State  size  and  price.  Address  Box  145,  Motion 
Picture  Herald,  1790  Broadway,  New  York. 

WANTED,  TO  BUY:  Powers  6B  or  6A  Projector 
Bases  and  Mechanisms;  also  Power  Amplifiers  and 
Speakers.   Address  Box  485,  Rochester,  New  York. 

Franchise  Holders  Wanted 

FRANCHISE  HOLDERS  WANTED  FOR  NEW 
TYPE  THEATRE!  Something  new  and  entirely  dif- 
ferent in  a  combination  show  business  that  yields 
excellent  profits  for  conservative  investment.  Exclu- 
sive franchise  and  other  unusual  features  insure  steady 
income.  Write  for  particulars.  MOVIE  TAVERN 
CORPORATION.    723    Seventh    Avenue,    New  York. 


Banners 


BANNERS — 3'  x  10',  Cloth,  $1.50;  Paper,  75*.  Ad- 
dress AMERICAN  SIGNS,  Pueblo.  Colo. 


CLASSIFIED  ADVERTISING 

(Continued  on  next  page) 


June    18,  1932 


MOTION    PICTURE  HERALD 


67 


(CLASSiriED  ADVERTISING—CONT'D) 


Salesmen  Wanted 


AN  ATTRACTIVE  PROPOSITION  to  men  who 
are  acquainted  with  theatres  and  who  can  sell 
premiums  that  will  stimulate  business.  Send  full 
particulars  and  references.  STREIMER  AD-SERVICE, 
352  W.  44th  Street,  New  York  City. 


Wanted  to  Buy 


SIMPLEX   STANDS  with  or   without  magazines. 

PAUL  RAGGI,  2409  McLean  Ave.,  Chicago,  111. 


NEWS  PICTURES 


FOX  MOVIETONE  NEWS— No.  75— Hausner  be- 
lieved lost  on  transatlantic  flight  attempt — Future 
admirals  get  diplomas  at  Annapolis — William  Wood- 
ward's colt  takes  rich  Belmont  stakes — Philadelphia 
aerial  acrobat  risks  death  for  thrills— French  liner 
lost  at  sea  with  90  aboard — Carol  and  Micheal  of 
Rumania  at  Bucharest  mass. 

FOX  MOVIETONE  NEWS— No.  76— New  strength 
gained  by  wets  in  effort  to  force  the  issuer — West 
Pointers  impressive  in  graduation  drill — Philadelphia 
young  women  of  elite  hold  June  fete — Million 
Britishers  see  Epsom  Downs  classic  of  the  turf- 
Old  mill  tower  in  Massachusetts  brought  down  in 
flames — Italian  king  sits  with  Mussolini. 

HEARST  METRO-TONE  NEWS— No.  274— United 
States  cavalry  tries  smoke  eating  for  military  car- 
nival— French  tots  have  zoo  of  their  own — William 
'  Randolph  Hearst  talks  on  prohibition — Great  crowd 
sees  100  to  6  shot  win  English  Derby — West  Point 
cadets  in  farewell  drill — Germany  uncovers  a  new 
champion — Italy's  airshow  attended  by  King  and 
Mussolini. 

HEARST  METROTONE  NEWS— No.  275— West 
Pointers  receive  their  diplomas — John  D.  Rockefel- 
ler, Jr.,  comes  out  for  prohibition  repeal— Pageant 
celebrates  birthday  of  King  George  of  England — 
Olympic  trials  at  Chicago  bring  out  some  real 
talent — Republican  convention  opens  in  Chicago — 
Coast  artillery  in  practice  on  coast  of  New  York. 

PARAMOUNT  NEWS— No.  91— Huge  crowd  watches 
as  long  shot  takes  English  Derby— Colonel  Fred 
Pabst  of  Milwaukee  tells  why  brewers  are  prepar- 
ing plants  for  real  beer— Graf  Zeppelin  on  regular 
trip  between  Germany  and  Brazil— Fire  sweeps  Cleve- 
land building;  11  dead,  12  lost— Los  Angeles  club 
members  in  heavy  "feminine"  chorus  act — Italy's 
king  and  dictator  view  great  air  show. 

PARAMOUNT  NEWS— No.  92— West  Point  class  of 
1932  mustered  out  with  diplomas  in  hand— Rocke- 
feller announces  allegiance  to  prohibition  repeal 
forces— Flashes  from  every  where— English  destroyers 
drop  depth  charges  in  anti-submarine  maneuvers — 
Republican    convention   in    session    at  Chicago. 

PATHE  NEWS— No.  90— Republicans  and  Democrats 
have  real  battle  on  Washington  diamond — Last 
pictures  of  Hausner  before  transatlantic  takeoff, 
thought  to  have  ended  in  disaster— Jobless  veterans 
-.well  ranks  of  Bonus  army  at  Washington— 
McGraw,  long  Giant's  manager,  retires  because  of 
illness — New  Jersey  youngster  tells  of  double  trag- 
edy which  made  him  an  orphan— Annapolis  gives 
middies  diplomas  in  colorful  ceremony. 

UNIVERSAL,  NEWSPAPER  NEWSREEL— No.  48— 
Daredevil  aces  provide  thrills  in  Italian  air  show- 
Police  begin  quiz  after  disastrous  fire  in  Cleve- 
land— Royal  family  leads  Norway's  celebration  of 
independence  day — Sole  survivors  of  longhorn  herds 
end  hike  from  Mexico — Fruit  cars  derailed  by 
washout  in  Illinois,  result:  bargains — Turf  fans  in 
England  stunned  as  long  shot  wins  Derby. 

UNIVERSAL  NEWSPAPER  NEWSREEL— No.  49— 
Records  fall  as  college  athletes  compete  in  Olympic 
trials  at  Chicago— Colorful  ceremony  marks  gradu- 
ation of  West  Point  class  of  1932— In  today's  head- 
lines—Coast artillery  ill  New  York  uses  giant  guns, 
silent  for  10  years— Anti-prohibition  forces  receive 
new  impetus  as  Rockefeller  declares  for  repeal. 


McConnell  Starts  Production 
Of  3  Serials  for  RKO  Release 

Fred  J.  McConnell,  who  will  produce 
three  serials  for  the  Van  Beuren  Corpora- 
tion, to  be  released  by  RKO,  has  already 
begun  preparations  for  production  of  the 
first  of  the  group  on  the  Coast,  "The  Last 
Frontier,"  from  Courtney  Riley  Cooper's 
story. 


Patents 


PATENT  ATTORNEY  secures  patents,  trademarks, 
copyrights;  ask  for  literatures.  POLACHEK,  1234 
Broadway  (at  31st  Street)  New  York. 


PATENT  YOUR  IDEAS— Send  me  your  sketch  oi 
explanation  for  confidential  advice.  Z.  H.  POLA- 
CHEK. Registered  Patent  Attorney -Engineer,  1234 
Broadway,  New  York. 


ON  BROADWAY 


Week  of  June  11 
CAPITOL 

Too  Many  Women  MGM 

Olympic    Events  MGM 

MAYFAIR 

Happy    Polo  RKO  Pathe 

Rule    cm  and  Weep  RKO  Pathe 

Laughing    With  Medbury 

in    Mandalay  Columbia 

Sing   with  the  Street 

Singer   National  Screen 

RIALTO 

I   Aint  Got  Nobody  Paramount 

RIVOLI 

You  Try  Somebody  Else.  .  .  .  Paramount 

What    Price   Air  Paramount 

Paramount  Pictorial  No.  10.  Paramount 

STRAND 

Napoleon's   Bust  Vitaphone 

South  American  Journeys ..  Vitaphone 
How  I   Play  Golf  No.  9  Vitaphone 

WINTER  GARDEN 

Moonlight  for  Two  Vitaphone 

When   in   Rome  Vitaphone 

What   An    Idea  Vitaphone 


Schlanger  Assistant  Buyer 

Of  Films  for  Warner  Houses 

Ted  Schlanger,  former  eastern  sales  man- 
ager for  Universal  Pictures,  this  week  be- 
came associated  with  Clayton  Bond,  head 
of  the  Warner  Theatres  film  buying  depart- 
ment, as  an  assistant  film  buyer.  Mr. 
Schlanger's  original  associations  in  the  in- 
dustry were  in  film-buying  capacities. 


Ideal  Reports  Bookings 

Ideal  Pictures  Corporation,  independent, 
of  which  M.  J.  Kandel  is  president,  reports 
having  closed  approximately  40  per  cent  of 
the  country  for  its  eight  melodramas.  The 
first  is  scheduled  for  August  1  release. 


San  Antonio  House  Closed 

The  Publix-State  theatre  in  San  Antonio 
closed  down  last  week  for  the  summer,  leav- 
ing the  city  without  a  stage  show  in  any 
theatre. 


Chair  Covers 


CHAIR  COVERS,  CUSHIONS.  Tailored  to  fit. 
Wide  selection,  rightly  priced.  Address  SPECIALTY 
DEPARTMENT,  FLORENCE  BEDDING  COM- 
PANY, Florence,  S.  C. 

Theatres  for  Sale 


A  REAL  OPPORTUNITY!  $4,000.00  buys  land 
and  building  only  theatre  Freeport,  Maine.  Good 
little  town  and  best  reasons  for  selling.  Address 
LEON  P.  GORMAN,  Portland,  Maine. 


WABASH  AVENUE 


CHICAGO 

Irving  Mandel  of  Security  Pictures  spent 
a  week  among  Broadway's  lights  and  pic- 
ture offices  in  preparing  to  make  the  new 
season  a  banner  one  for  Security. 

V 

Walter  Branson,  RKO  district  manager, 
made  an  extended  visit  to  the  company 
branches  in  the  Middlewest. 

V 

Simansky  &  Miller's  Forest  and  Lido  the- 
atres have  given  up  the  double  bill  in  favor 
of  a  single-feature  policy. 

V 

Educational  offices  here  are  looking  for- 
ward to  the  sales  meeting  at  the  Congress 
hotel  June  23-24. 

V 

M.  Mansfield  has  opened  the  Village  the- 
atre in  Niles  Center  and  is  operating  it  on 
a  policy  of  single  features  only. 

V 

_M.  A.  Lightman,  president  of  the  Motion 
Picture  Theatre  Owners  of  America, 
stopped  in  to  chat  with  Jack  Miller  and 
other  folk  along  the  Row  last  week  while 
headed  for  Milwaukee  to  address  the  Bad- 
ger state  convention. 

V 

Everything  is  hotsy  totsy  at  the  RKO 
office.  Jack  Osserman,  branch  manager, 
says  that  the  new  RKO  product  is  meeting 
the  greatest  reception  he  has  ever  witnessed 
and  the  new  selling  season  in  the  downstate 
territory  is  off  to  a  decidedly  auspicious 
start. 

V 

Bill  Pine,  connected  with  the  local  Bala- 
ban  &  Katz  publicity  department,  has  gone 
to  the  West  Coast  to  handle  special  work 
for  Sam  Katz. 

V 

Schoenstadt's  Piccadilly  appears  to  be  the 
only  house  outside  of  the  circuit  operated 
theatres  which  will  have  to  pay  the  new 
admission  tax.  The  Piccadilly  recently 
jumped  its  price  to  50  cents. 

V 

Ben  Judell  acquired  a  new  title  and  a 
new  office  last  week  when  he  was  elected 
vice-president  of  Majestic  Distributing  Cor- 
poration which  was  born  here  last  week  at 
a  meeting  of  independent  exchangemen  and 
Phil  Goldstone,  independent  producer. 

HOLQUIST 


68 


MOTION    PICTURE  HERALD 


June    18,  1932 


ST/M3E  ATTRACTIONS 

TOR  PICTURE  THEATRES 


NCVELTy 


Conchita  Montenegro 

Brooklyn  Fox 

This  vivacious  picture  star  does  little  in  her 
performance  to  warrant  the  great  billing  given 
her.  For  her  first  appearance,  a  "depot"  set  is 
used  and  the  dancing  ensemble,  in  song  and 
dance,  build  up  her  entrance.  Miss  Montenegro 
enters  to  a  polite  reception  and  struts  around  the 
stage,  singing  some  song  about  her  picture 
work,  which  means  little  to  the  audience  because 
they  cannot  understand  her.  For  her  second 
appearance,  she  enacts  a  bit  from  the  picture, 
"Never  the  Twain  Shall  Meet,"  in  which  she 
does  a  simple  dance.  To  a  person  not  having 
seen  the  picture,  the  bit  means  nothing,  and 
from  the  applause,  it  meant  nothing  to  those 
that  had.— E.  D. 


Duci  de  Karekjarto 

Dallas  Palace 

Duci  de  Karekjarto,  billed  as  a  "Romantic 
Virtuoso  of  the  Strings,"  is  a  most  capable 
artist  in  wielding  the  bow,  showing  nimble 
dexterity  in  quite  a  repertoire  of  fiddling  gym- 
nastics, opening  with  a  Hungarian  classic  and 
encoring  with  "Good  Night  Sweetheart."  A 
most  capable  and  attractive  young  lady — a 
vision  in  shimmering  blue — accompanied  him  on 
the  piano,  greatly  enhancing  the  act  with  her 
musical  ability  as  well  as  her  beauty.  The  act 
was  well  applauded  and  should  be  well  received 
anywhere. 

Gwynne  &  Co.  (4) 
New  York  Academy 

Jack  Gwynne  is  a  magician  who  rates  with 
the  best.  Opening  by  producing  the  w.k.  rabbit 
and  chicken  from  a  trick  table,  Gwynne  then 
produces  a  pretty  girl  from  an  "empty"  chest. 
Following  this,  a  fish  bowl  trick,  cleverly  done, 
drew  a  fine  hand  from  the  audience,  after  which 
Gwynne  closed  the  act  with  a  sleight-of-hand 
trick  with  a  page  from  a  magazine,  which 
mvstified  an  enthusiastic  audience. — H.  P. 


Hubert  Dyer 
New  Orleans  State 

Dyer  is  an  eccentric  comic  who  gets  tangled 
up  in  everything  to  laughable  results.  Assisted 
by  an  unbilled  man  who  works  on  a  trapeze, 
Dyer  piles  chairs  on  a  table,  gets  on  the  chairs 
to  do  what  the  audience  thinks  will  be  a  trap- 
eze act  and  then  tumbles  everything,  himself 
included,  to  the  floor.  While  his  partner  works 
on  the  rings,  he  walks  back  and  forth  across 
his  way  narrowly  missing  being  knocked  into 
the  orchestra  pit. 


Jane  and  Katherine  Lee 

New  York  Palace 

The  Lee  kids,  child  stars  of  the  screen, 
have  grown  up  and  present  a  class  A  act.  They 
offer  a  harmony  bit  of  the  negro  spiritual 
"Heb'n,"  with  guitars,  and  then  do  "Ooh  that 
Kiss"  with  success.  But  the  comedy  antics  of 
Jane  sell  the  act.  Using  Katherine  as  her  foil, 
Tane  clowns  all  over  the  stage  with  plenty  of 
laughs. — H.  P. 

(Continued  on  next  page,  column  1) 


Friar's  Frolic  Features  the 

Roxy  Theatre's  Stage  Show 

The  Friar's  Frolic,  including  numerous 
well  known  vaudeville  performers,  occupied 
the  stage  of  the  Roxy  theatre  in  New  York 
during  the  week  of  June  10.  The  group 
were  in  addition  to  the  regular  Roxy 
chorus  and  the  symphony  orchestra  directed 
by  Hugo  Riesenfeld. 

Various  players  of  star  caliber  have  ap- 
peared for  one  day,  while  the  Frolic  group 
has  played  at  all  performances.  The  stars 
include  George  Jessel,  Bert  Lahr,  Harry 
Richman,  Willie  and  Eugene  Howard,  Bert 
Wheeler  and  others. 


SINGERS 


Introduces  "Name"  Acts 

The  Ambassador  theatre  in  St.  Louis  has 
begun  to  feature  "name"  acts  on  the  stage 
as  a  means  of  combatting  expected  warm 
weather  falling  off  in  receipts.  Bing  Crosby 
is  currently  appearing,  to  be  later  followed 
by  Guy  Lombardo  and  his  band. 


Stanley  Books  Calloway 

Cab  Calloway  and  his  dance  orchestra 
has  been  booked  for  the  Warner  Stanley 
theatre  in  Jersey  City  during  the  week  of 
June  24. 


MUSIC  DIRECTOR  PLUS 
VERSATILITY:  CHAS.  PAUL 


This  young  man  has  been  music  director 
at  Loew's  Valencia  Theatre,  Jamaica,  New 
York,  for  the  past  two  years.    His  own 
special  arrangements 
for  each  and  every 
j0/ftb  overture,  his  capable 

f^^M  leadership    and  his 

own  piano  presenta- 
>  tions  each  week  are 

the  factors  respon- 
sible for  his  enviable 
popularity  in  this 
de  luxe  house. 

Charlie,  as  he  is 
known  to  everyone 
who  patronizes  this 
beautiful  theatre,  re- 
ceived a  thorough 
musical  education  at 
the  Royal  Conservatory  of  Music,  Leipzig, 
and  at  the  New  York  College  of  Music, 
from  both  of  which  he  was  graduated  with 
honors. 

Mr.  Paul  is  not  only  an  accomplished 
director,  but  an  arranger,  singer  and  pianist 
of  note.  His  versatility,  together  with  an 
extremely  pleasant  personality,  has  gained 
him  a  host  of  friends  throughout  the  coun- 
try. 


Delivery  Boys 
New  York  Academy 

The  Delivery  boys,  none  other  than  Johnny 
Tucker  and  Joe  Schuster  of  radio  fame,  offer 
an  act  which  includes  imitations  of  the  Mills 
Brothers,  Rudy  Vallee,  Little  Jack  Little,  Ben- 
ny Rubin,  Singin'  Sam,  Helen  Kane,  Bing 
Crosby,  Morton  Downey  and  Kate  Smith.  The 
audience  roared  at  the  Benny  Rubin  and  Kate 
Smith  imitation  by  Joe  Schuster,  and  gave  the 
boys  a  great  hand.  For  an  encore  this  team 
offered  a  song  recipe  which  was  a  howl,  finish- 
ing with  an  imitation  of  Russ  Columbo,  singing 
"You  Call  It  Madness."— H.  P. 


Lee  Mason 

New  Orleans  Saenger 

Lee  Mason  is  a  man  in  his  early  twenties,  of 
handsome  appearance,  affecting  a  manner  which 
is  sometimes  that  of  a  crooner,  more  often 
that  of  the  Columbo-Crosby  type.  He  sings 
"What  a  Life"  over  the  amplification  system, 
assisted  by  the  pit  orchestra,  and  gets  a  nice 
hand.  Fine  vocal  choruses  with  orchestra 
but  a  bit  monotonous  when  working  alone. 


Fumi 

San  Francisco  Golden  Gate 

This  daughter  of  the  Orient,  whose  voice  is 
a  well  rounded  soprano,  seems  at  home  with 
the  classics  as  well  as  with  popular  airs.  Her 
rendition  of  "Harvest  Moon,"  with  Western 
gestures,  was  especially  well  received. 


Frankie  Finn 
New  York  Capitol 

Frankie  Finn  is  a  very  clever  mimic  who 
knows  his  "Crosby,  Columbo  and  Downey." 
Using  a  microphone,  he  sings  a  chorus  of  that 
famous  trio  of  radio  stars'  theme  songs,  the 
Bo-bo-bo-bo-bo's  of  Crosby  and  Columbo  and 
the  whistle  of  Morton  Downey.  The  kid's 
clever  and  finishes  the  act  with  a  sure-applause 
getter,  "When  Irish  Eyes  Are  Smiling." — H.  P. 


Robert  Chisholm 

Baltimore  Hippodrome 

Of  the  matinee  idol  type  and  sings  a  cycle  of 
songs  effectively,  including  "I  Love  a  Parade," 
"Song  of  Songs"  and  "That's  Why  Darkies 
Were  Born."  "Liebestraum,"  played  by  his 
accompanist,  was  aided  effectively  by  the  first 
violin  in  the  orchestra. 


Etta  Reed 

Yonkers  Loew's 

■  This  cute  little  blonde  proves  herself  a  good 
blues  singer  and  earns  a  good  hand  for  her 
efforts.  Opening  with  "Sing  a  New  Song," 
Miss  Reed  goes  into  "Hummin'  to  Myself"  and 
then  is  at  her  best  in  the  rendition  of  "Lawd 
You  Made  the  Night  Too  Long." — H.  P. 


Jack  Frost 

New  Orleans  State 

A  nice  looking  young  man  who  does  most  of 
his  singing  through  a  megaphone.  His  work 
is  clever,  but  he  evidently  suffered  from  a  cold. 


ATTENTION  EXHIBITORS  BOOKING  TALENT!  This  department  aims  to  serve  you  in  booking 
acts.  We  have  on  file  the  information  on  how  to  get  in  touch  with  any  act  reviewed.  Write  to 
Stage  Attractions  Department,  Motion  Picture  Herald,   1790  Broadway,  New  York  City. 


June    18,  1932 


MOTION    PICTURE  HERALD 


69 


OP      STAGE  ATTCACTICNS  q> 

REVIEWS  Cf  ACES   EC  E    EICECEE  THEATRES 


NOVELTY 

(Continued  from  preceding  page) 

Ben  Bernie 

New  York  Palace 

Ben  Bernie,  who  made  quite  a  name  for 
himself  via  the  radio,  proves  that  as  a  showman 
he  ranks  with  the  best.  His  ad  lib  chatter  was 
rewarded  by  hearty  laughter  while  his  band 
proved  to  be  as  entertaining  on  the  stage  as 
on  the  air. — H.  P. 


Rose  Valyda 

San  Francisco  Warfield 

Rose  Valyda,  the  buxom  girl  with  the  double 
voice,  offers  a  distinct  novelty  with  her  rendi- 
tion of  "What'll  I  Do?"  Despite  her  embon- 
point, she  does  some  gymnastic  stunts  and  ends 
by  giving  a  novelty  dance  with  the  m.  c,  Rube 
Wolf. 


Billy  Barnes  &  Co. 

Yonkers  Loew's 

Here's  a  satirical  comedy,  themed  about  the 
eighteenth  amendment.  A  scene  taking  place  in 
front  of  a  "Speak,"  between  a  cop  and  an  in- 
ebriate is  very  funny.  A  brunette  has  a  rou- 
tine dance  between  scenes  and  does  well.  A 
good  act  but  not  for  "Dry"  territory. — H.  P. 


Red  Donahue  &  Co. 
Brooklyn  Fox 

Red  Donahue,  assisted  by  Al  Wheeler  and  a 
well-trained  mule,  presents  a  comedy  act  that 
is  entertaining  from  start  to  finish.  Donahue, 
in  cork,  plays  the  part  of  a  "darky"  delivery 
man,  with  Wheeler  a  policeman. 

Comedy  chatter,  together  with  the  antics  of 
the  mule  and  both  men,  is  entertainment  for 
young  and  old. — E.  D. 


Novak  and  Fay 
Detroit  Fox 

These  comedy  tumblers  present  a  routine 
similar  to  the  work  of  Walter  "Dare"  Wahl, 
formerly  of  Earl  Carroll's  Vanities,  and  while 
the  act  is  not  of  the  class  of  Wahl's  stuff,  it 
draws  well. 


James  Evans 

New  York  Palace 

James  Evans  offers  a  routine  of  foot  juggling 
which  includes  some  clever  work  with  three 
large  balls,  a  table  and  a  full  sized  bed.  His 
finale  is  fast,  furious  and  picturesque,  and  he 
drew  a  big  hand. — H.  P. 


Gaudsmith  Brothers  (2) 

Dallas  Palace 

A  good  bit  of  tumbling  and  balancing,  with 
much  of  the  humor  built  up  with  the  aid  of  two 
half-shaggy,  half-clipped  French  poodles,  keeps 
everyone  in  good  spirits.  Most  of  the  laughs 
are  due  to  the  sequence  of  funny  antics  of  the 
men  and  dogs,  though  several  wisecracks  keep 
grownups  as  well  as  youngsters  in  high  humor. 
A  good  act,  any  time,  anywhere. 


Meryl  and  Lane 

New  York  Triboro 

This  duo  of  comely  misses  offer  an  act  of 
comedy  talk  but  the  outstanding  part  of  it  is 
their  singing.  A  simple  dance  routine  is  in- 
corporated into  the  act  and  is  followed  by  a 
violin  solo  by  Miss  Lane.  The  act  closes  with 
Miss  Meryl's  singing  of  "Paradise,"  as  Miss 
Lane  occompanies  her  on  the  violin.  Fair  re- 
ception at  show  caught. 


Billy  Gray 

Milwaukee  Wisconsin 

Billy  Gray  is  quite  a  versatile  young  man.  As 
a  master  of  ceremonies  he  is  clever  and  easy  to 
look  at.  He  sings  a  bit  and  is  nobody's  fool 
when  it  comes  to  dancing.  His  forte  is  wise- 
cracking and  comic  antics. 


Toto  (5) 

New  York  Palace 

This  clown  alone  is  worth  the  price  of  admis- 
sion. His  bag  of  tricks  includes  playing  on 
small  concertinas,  driving  a  tiny  car,  flips,  acro- 
batic dancing  and  a  routine  of  antics  that 
stopped  the  show.— H.  P. 


Barbarina  &  Pal 

San  Francisco  Warfield 

Barbarina  is  a  good  looking  girl  who  can 
dance  well  and  do  gymnastic  stunts,  while  Pal 
is  a  long-haired  dog  that  seems  to  enjoy  walk- 
ing around  on  its  hind  legs  and  balancing  itself 
on  Barbarina  as  she  cavorts  around  the  stage. 


Hedder  and  Emily 
Yonkers  Loew's 

This  team  offer  a  good  opening  for  a  bill. 
Emily  opens  with  some  work  on  a  rope  ladder 
assisted  by  Hedder  and  then  switches  to  a 
graceful  bit  on  a  suspended  rope,  finishing  with 
a  tailspin  to  the  stage.  Hedder  then  does  some 
flips,  after  which  Emily  closes  the  act  with  a 
rapid-paced  spin,  using  her  teeth  as  a  grip. — 
H.  P. 


Edwin  George 

Brooklyn  Fox 

This  man  is  a  juggler  with  a  rare  sense  of 
humor  and  a  comedy  act  that  is  entertaining. 
His  forte  is  chatter,  with  the  juggling  second- 
ary. The  most  laughable  part  of  the  act  is  his 
intentional  missing  and  muffing  up  of  his 
tricks— E.  D. 


Diamond  Bros.  (4) 

New  York  Palace 

This  quartet,  in  a  tough  spot  following  Ben 
Bernie,  offered  some  dancing  and  rough-and- 
tumble  comedy  w-hich  had  an  enthusiastic  audi- 
ence in  laughter  all  the  way  through. — H.  P. 


Pepito 

Yonkers  Loew's 

Pepito,  the  clown,  in  a  series  of  novelty  ca- 
pers, stopped  the  show.  He  is  assisted  by  a 
boy  and  a  girl,  the  latter  a  striking  blonde  who 
sings,  dances  and  plays  both  the  accordion  and 
the  piano,  and  well.  A  top-notch  act  that  should 
go  well  anywhere. — H.  P. 


Moran  and  Wise 
Baltimore  Hippodrome 

Two  men,  using  round  straw,  tall  crowned 
hats  and  Indian  clubs,  do  some  juggling  with 
one  member  offering  comedy  chatter.  They 
gained  high  favor  with  the  audiences  by  whirl- 
ing hats  to  people  to  be  thrown  back,  catching 
them  on  heads. 


Ruth  Etting  to  Make  Feature 

Ruth  Etting-  is  slated  for  a  Warner  fea- 
ture next  season.  She  has  been  appearing 
in  Warner  shorts  and  will  leave  New  York 
for  the  Coast  in  September.  Miss  Etting  is 
leading  in  a  radio  popularity  contest  con- 
ducted by  the  New  York  Daily  Mirror. 


DANCERS 

Gail  Quadruplets 
New  York  Paramount 

Here  is  a  quartet  of  good-to-look-at  sisters, 
who  in  this  particular  show  acted  as  mistresses 
of  ceremonies.  Their  act  included  a  rhythmic 
tap  novelty  and  acrobatic  dance  which  were 
well  received,  especially  when  the  girls  do  a 
flip  in  unison,  using  canes  for  the  apex  of  the 
somersault.  This  act  can  fill  any  bill  to  ad- 
vantage.— H.  P. 


Kitty  Doner 

New  York  Palace 

This  very  much  imitated  young  lady  offers 
a  militaristic  tap  dance  on  a  drum  and  then 
goes  into  an  eccentric  dance  with  flips.  Then, 
in  a  full  dress  suit,  she  offers  her  original  tap 
dance.  The  act  was  well-received  and  for  an 
encore,  Miss  Doner  offered  what  she  called  a 
"Spanish  off-rhythm  tap  dance. — H.  P. 


Six  Lucky  Girls 

Detroit  Hollywood 

A  number  of  ensemble  routines  punctuated 
by  solo  bits  make  this  a  fast,  pleasingly  varied 
act.  Two  solos  are  particularly  good :  one, 
a  strutting  toe  tap  in  a  costume  emulating 
male  evening  clothes  under  a  tinsel  topper ; 
the  other,  a  control  dance  with  Indian  motif. 
The  cleverest  ensemble  routine  is  a  saucy 
nautical  number  presenting  five  of  the  girls  in 
suggestions  of  bluejacket  garb. 


Agnes  Knox 

Brooklyn  Fox 

This  graceful  young  lady  is  given  but  one 
opportunity  to  show  the  audience  her  accom- 
plishments. In  this,  she  offers  a  difficult  con- 
tortion toe  routine,  earning  good  applause.  She 
also  incorporates  into  this  ballet  dance  some 
very  graceful  acrobatic  work  which  also  ap- 
pealed to  the  audience. — E.  D. 


Peg  Leg  Bates 

Detroit  Fisher 

This  clever  colored  lad  proves  that  the  loss 
of  a  leg  need  not  be  a  handicap  to  a  dancer. 
He  stomps  and  taps  about  the  stage  with  amaz- 
ing agility  and  not  the  slightest  departure 
from  a  fast  rhythm.  His  earnest  efforts  to 
please  are  well  received. 


Griffith-Weston 
New  Orleans  State 

A  clever  dance  team,  the  girl  being  a  vi- 
vacious, little  miss  with  a  winning  smile  and 
the  boy  an  apparently  gawky  youth  who  can 
step.  The  opening  is  novel,  with  the  man 
wearing  a  raincoat  and  apparently  having  a 
hump,  which  turns  out  to  be  the  girl  hidden 
in  his  trousers.  The  girl  apparently  suffered 
from  an  injured  knee,  but  this  did  not  slow  up 
her  routine  any. 


Dorothy  Dean  &  "Pinkie"  Barr 
San  Antonio  Plaza 

These  young  steppers  can  really  put  plenty 
of  life  and  action  into  their  rhythm  numbers. 
The  boy  is  a  tap  wonder  and  the  girl  excels 
with  her  graceful  toe  work. 


Chavez  Sisters  (2) 

San  Francisco  Warfield 

These  charming  girls  do  a  Spanish  cape 
dance  which  includes  some  fast  steps  and  much 
whirling.  They  are  very  sure  of  themselves 
and  are  rewarded  by  a  splendid  reception. 


^0 


MOTION    PICTURE  HERALD 


June    18,  1932 


OP      STAGE  ATTRACTIONS  q> 


REVIEWS  cr 

ACROBATICS 

Joe  Mandis  (4) 

Cincinnati  Albce 

The  three  men  and  one  girl  appear  in  con- 
ventional street  clothes,  and  do  their  stuff  with 
great  nonchalance  and  with  the  minimum  effort. 
In  fact,  Mandis  wears  a  monocle  throughout 
the  entire  act,  which,  aside  from  some  initial 
ground  tumbling,  consists  of  ascending  and 
descending  a  series  of  projections  built  to  a 
great  height  from  tables  and  chairs.  These  are 
negotiated  forward  and  backward  with  the 
performers  walking  on  their  hands,  handsprings 
and  single,  double,  triple  and  quadruple  tumb- 
ling. Just  enough  comedy  is  introduced  to  give 
the  act  a  nice  balance.  The  comedy,  however, 
which  is  of  the  "dumb"  variety,  with  not  a 
word  spoken,  is  clean,  and  adds  to  rather  than 
detracts  from  the  offering. 


Paul  and  Nino  Ghezzi 
Denver  Denver 

A  gymnastic  pair  whose  best  is  the  roll  over 
by  one  holding  the  other  in  the  air  with  his 
hands.  After  rolling  over  in  the  usual  fashion, 
he  transfers  his  partner  to  his  hands  back  of 
him,  then  back,  and  does  more  of  the  roll  over. 
It's  difficult  because  of  the  weight  of  the  men, 
and  effective  because  of  the  time  spent  and  the 
slowness.  They  do  the  black  bottom,  dancing 
on  their  hands. 


Frank  Reckless  &  Co. 

New  York  Triboro 

Frank  Reckless  and  a  girl  assistant  offer 
feats  of  balancing  and  difficult  stunts  on  a 
trapeze.  The  outstanding  bit  in  this  act  is  the 
stunt  where  Reckless  balances  on  his  head  on 
the  swinging  trapeze. 

A  lot  of  unintentional  comedy  is  given  the 
audience  by  the  affectation  of  the  girl  assistant. 
The  act  is  good  as  an  opener. 


Chappelle  and  Carlton 
Denver  Orphcum 

This  pair  offers  a  neat  rolling  and  balancing 
number.  The  man,  while  lying  on  the  floor, 
holds  the  girl  upright  by  her  feet,  and  rolls 
over  and  over,  at  the  end  of  which  he  rolls  up 
a  flight  of  stairs  with  the  girl  standing  on  his 
hands  all  the  time. 

CCHEDy 

Doc  Rockwell 

New  York  Paramount 

Doc  Rockwell  can  be  depended  upon  to  put 
any  audience  into  gales  of  laughter.  After  a 
few  minutes  of  funny  gags  about  the  human 
anatomy  and  its  proper  care,  Doc  brings  out 
his  famous  skeleton,  the  sight  of  which  will 
make  anyone  laugh.  One  of  his  feminine 
assistants  then  offers  a  solo  but  seems  to  find 
that  the  train  of  her  gown  interferes  with  her 
vocal  efforts,  whereupon  the  "Quack"  does 
"some  cutting"  up  which  is  a  howl.  This  act 
is  a  laugh  tonic. — H.  P. 

Joe  Laurie,  Jr.  and 

His  Five  Singing  Cousins 

New  York  Palace 

Joe  has  a  lot  of  well  remade  wisecracks  and 
works  off  the  family  domestic  secrets  well.  His 
five  cousins  are  a  great  help.  They  sing  and 
dance  attractively.   Well  received. 


STAGE  ACTS 

Jimmy  Savo 

Detroit  Fisher 

No  description  of  Savo's  work  can  serve  as 
a  convincing  explanation  of  the  audience  reac- 
tion he  wins.  His  slapstick  antics  first  thaw 
out  the  frozen  faces  and  then  whip  them  into 
almost  painful  convulsions  of  laughter.  Tears 
trickle  down  swelled  cheeks  and  the  house  is 
rocked  with  merriment.  He  sings  little  and 
speaks  little,  most  of  his  stuff  being  clever 
pantomime.  His  slingshot  gag,  his  efforts  in 
lighting  a  cigar,  his  comedy  card  tricks,  a  game 
of  hop  scotch,  his  frenzied  gestures  and  ex- 
pressions when  the  orchestra  persists  in  music 
that  displeases  him — are  all  made  funny  only  by 
his  inimitable  lunatic  personality.  It  is  impossible 
to  imagine  that  he  was  any  more  laughable  in 
the  Vanities  than  he  is  on  this  bill. 


Brems,  Fitz  and  . Murphy  Bros. 

New  York  Loew's  State 

A  Jew,  a  Scot  and  two  Irishmen,  a  sure-fire 
hokum  combination.  These  four  men  offer  20 
minutes  of  comedy  antics  and  songs.  Most  of 
their  routine  is  laughable  and  entertaining, 
though  the  same  type  of  comedy  gets  mono- 
tonous after  a  while.  Better  that  they  sing  a 
few  more  songs,  for  they  have  good  voices  and 
this  audience  liked  their  singing.  They  closed 
with  a  yodeling  number  that  the  audience  would 
have  liked  more  of. — E.  D. 


Moran  and  Mack  (2) 

Cincinnati  Albee 

The  blackface  team,  co-headlined,  do  much 
of  their  stuff  that  has  made  them  familiar 
with  theatre,  radio  and  phonograph  fans. 
Using  a  special  drop  in  one  depicting  a  river 
scene  with  a  steamboat  dock,  the  team,  seated 
and  lying  on  bales  of  cotton,  offer  much  the 
same  line  of  chatter,  repartee  and  wisecracks 
as  when  seen  here  previously.  The  second  half 
of  the  act  consists  of  a  burlesque  boxing  match, 
which  didn't  seem  to  register  to  the  same  ex- 
tent as  the  first  part  of  the  offering.  On  the 
whole,  however,  the  funsters  drew  a  big  share 
of  long,  hearty  laughs. 


Harry  Savoy 
New  York  Palace 

Here's  a  comedian  who  gets  plenty  of 
laughs.  With  the  help  of  a  girl,  he  goes  into 
a  lovemaking  scene  that  caused  a  good  laugh. 
Then,  from  the  ridiculous  to  the  sublime,  he 
imitated  John  Barrymore  in  a  scene  from 
"Richard  the  Third,"  which  proved  a  thunder- 
ous finale. — H.  P. 


Ross  and  Bennetf 

Baltimore  Hippodrome 

Ross  and  Bennett,  a  man  and  girl  comedy, 
songs  and  general  hokum  act,  got  them  laugh- 
ing and  kept  up  the  pace  very  well  with  their 
general  gags,  songs  and  slap-about. 


De  Vito  &  Denny 
San  Francisco  Orpheum 

This  pair  offer  a  riotous  patter  turn  which 
they  call  "Lady  Harrower's  Reception,"  and  it 
proves  a  scream.  It  is  full  of  tomfoolery  put 
over  in  a  different  way. 


Paul  Mall 

Detroit  Fox 

High  pressure  pep,  patter  and  comedy  lines 
with  a  few  fast  songs  make  Paul  Mall  fair 
diversion  for  the  right  audience.  A  scant  house 
gave  him  a  mild  reception  here. 


SPOTS  &  SHOTS 


Besides  being  an  m.c,  Jack  Osterman  is 

an  optimist  (no  offense  Jack).  Going  up  to 
a  cigar  counter  Ostie  chirped,  "Give  me  a 
match,  I'll  buy  the  cigar  tomorrow." 

V 

Will  Osborne  is  packing  them  in  at  Play- 
land  Casino  in  Rye.  Evidently  Will's  come- 
back attempt  is  bearing  fruit  and  we  don't 
mean  to  include  the  "Grapefruit." 

V 

Johnny  Green,  ex-pugilist  and  song  pro- 
moter (ah  there,  you  songpluggers),  will 
open  a  gymnasium  for  the  radio  artists  of 
NBC  and  CBS. 

V 

Paul  Draper,  who  recently  did  his  stuff  at 
the  Roxy,  has  been  signed  to  appear  in 
"Ballyhoo,"  a  new  Broadway  show  which  is 
slated  to  open  this  fall. 

V 

Buddy  Rogers  will  give  the  ladies  a  treat 
when  he  opens  next  week  at  the  Palace. 

V 

Sam  Warshawsky  has  completed  the 
novelization  of  his  play,  "The  Woman  of 
Destiny,"  in  which  Miss  Ethel  Barrymore 
was  to  star.  Now  it  looks  like  the  vehicle 
will  shortly  open  on  the  coast  featuring  a 
film  name. 

V 

Kitty  Carlisle,  who  makes  her  American 
debut  at  the  Capitol  this  week,  is  a  protege 
of  Louis  K.  Sidney. 

V 

Georgie  Price  and  Lester  Allen  led  the 
Friars  parade  just  prior  to  the  presentation 
of  the  annual  Friars'  Frolic  at  the  Roxy. 

V 

Patricia  Bowman,  ballerina  dancer,  has 
been  signed  to  a  new  contract  by  the  Roxy 
theatre  management.  This  should  set  at 
rest  those  rumors  about  the  Roxy  going 
dark. 

V 

Upon  strolling  onto  the  "Million  Dollar 
Legs"  set  late  the  other  morning,  Ben 
Turpin  offered  as  excuse  that  he'd  been 
having  his  eyes  "cross-examined." — Enter- 
tainment magazine. 

V 

A  soft  drink  advertised  in  subway  cars 
reads,  "Served  at  subway  and  better  foun- 
tains."   Oh  Mr.  Hedley. 

V 

Broadway:  The  harder  thev  fall,  the  big- 
eer  thev  WERE. 

HERMAN  PINCUS. 


Supreme  Screen  Opens  Branch 

Supreme  Screen  Service  has  opened  a 
branch  office  at  Minneapolis,  with  George 
Kapman  and  Charles  Coren  in  charge.  The 
new  office  covers  Iowa.  Nebraska,  Minne- 
sota, North  and  South  Dakota. 


Stone  Has  Own  Musical  Unit 

Charlie  Stone,  who  recently  terminated 
his  engagement  as  leader  of  the  RKO  Albee 
theatre  orchestra  in  Cincinnati,  has  or- 
ganized a  new  musical  unit  and  is  playing 
Swiss  Gardens,  a  Cincinnati  dansant.  Lee 
Irwin,  erstwhile  feature  organist  at  the 
Albee,  is  playing  in  Stone's  new  setup. 


June    18,  1932 


MOTION    PICTURE  HERALD 


71 


OP     STAGE  ATTRACTIONS  OP 


OVERTURES 

DR.  HUGO  RIESENFELD  (New  York 
Roxy)  offered  as  an  overture  selections  from 
"La  Boheme"  by  Puccini,  with  a  vocal  ren- 
dition by  Edwin  Dale.  Following  this,  the 
Doctor  directed  the  orchestra  in  a  medley 
called  "Rivers  of  Romance,"  which  included 
"Blue  Danube,"  "Way  Down  Upon  the 
Swanee  River,"  "Volga  Boatman"  and  "Ole 
Man  River."  During  the  finale  of  the  latter 
song,  a  prop,  typical  of  the  old  Mississippi 
River  paddle  boat,  glides  across  the  stage  most 
effectively.  This  novel  overture  was  heartily 
received. 


ALEXANDER  KEESE  (Dallas  Palace) 
and  his  Modern  Rhythm  Orchestra  not  only 
stole  the  show,  but  succeeded  in  stopping  every 
performance  with  their  administering  of  this 
week's  musical  melange.  It  was  "Lovable"  to 
start  with  as  Walter  Hancock  interpreted  with 
a  violin  solo,  followed  by  "Wrong  Number" 
with  the  drummer,  George  Egner,  cleverly 
jiggling  a  sliding  whistle  to  usurp  the  spot- 
light. George  Egan's  trombone  solo  of  "Mar- 
cheta"  was  well  done,  while  the  vocal  trio  of 
Crites,  Sims  and  Hancock  were  liked  in  "By 
a  Rippling  Stream."  All  of  which  led  up  to 
the  number,  "Oh,  Monah,"  with  Pern  Daven- 
port deserting  his  post  as  pianist  to  shout  forth 
the  vocal  lead  for  this  clever  number  as  the 
orchestra  indulged  in  the  answering  vocal  re- 
frain. 


SOL  KLEIN  (New  York  Academy  of 
Music)  and  his  orchestra  of  accomplished 
musicians  this  week  presented  an  overture  in 
which  "Waters  of  Minnetonka,"  and  "Japanese 
Sandman,"  were  featured.  Opening  with  an 
ensemble  chorus,  the  popular  director  took  up 
his  violin  and  gave  a  well  played  solo  of  the 
former  number.  Following  this  with  a  full 
band  modulation  and  a  clarinet  solo  of 
"Sandman,"  the  entire  band  closed  with  a  hot 
chorus  of  the  latter  song. 

Klein  and  his  boys  never  fail  to  get  a  good 
reception  from  the  patrons  of  this  house. 


Assistant  Conductor  Promoted 

Jack  Sprigg,  assistant  conductor  of  the 
Cincinnati  RKO  Albee  orchestra,  has  been 
placed  in  charge  of  the  orchestra.  He  suc- 
ceeds Charles  B.  Stone,  who  has  returned 
to  New  York. 


FREDDY  MACK 

and  His  Band 

FEATURED  INDEFINITELY 
AT  THE 


FOX 

Theatre 
Brooklyn 
New  York 


UP  AND  DOWN 
THE  ALLEY 


HELLO,  EVERYBODY! 

Dick  Powell,  former  master  of  ceremonies 
at  the  Pittsburgh  Stanley,  is  filling  in  time 
between  now  and  September  1st,  with  en- 
gagements as  m.c.  at  the  Philadelphia  Mast- 
baum  (one  week  currently)  and  a  four 
week  engagement  at  the  Ambassador,  St. 
Louis.  .  .  .  His  fine  work  in  "Blessed  Event," 
the  Warner  Brothers  picture  featuring  Lee 
Tracy  and  Mary  Brian,  resulted  in  a  long 
term  contract  to  appear  in  W.  B.  pictures. 

V 

Pat  Flaherty,  general  manager  of  Sterling 
Songs,  Inc.,  was  formerly  a  big  league 
pitcher  and  says  that  he  may  attempt  a 
comeback  next  season.  .  .  .  The  music  busi- 
ness can  use  more  optimists  like  Vic  Sels- 
man,  ace  song-plugger  for  DeSylva,  Brown 
and  Henderson.  .  .  .  Vic  took  upon  himself 
a  bride  last  week  and  is  that  guy  radiating 
happiness.  .  .  .  Mozzeltuff,  Victor. 

V 

Everyone  is  talking  about  the  enchanting 
Feist  waltz  song,  "Masquerade,"  which  the 
young  writers,  Paul  Francis  Webster  and 
John  Jacob  Loeb,  have  written.  .  .  .  Inci- 
dentally this  number  is  particularly  beauti- 
ful when  played  on  the  organ.  .  .  . 

V 

Jack  Mills,  president  of  Mills  Music,  Inc., 

left  last  week  on  the  Bremen  for  a  six  weeks 
business  and  pleasure  trip  with  Samuel  Jesse 
Buzzell,  the  firm's  attorney,  in  London, 
Paris  and  Berlin.  . .  .  Little  Jack  Little,  who 
was  featured  on  the  Palace  bill  last  week, 
and  J.  Fred  Coots,  formerly  of  the  firm  of 
Davis,  Coots  and  Engel,  have  had  their 
latest  song  effort  accepted  and  published  by 
DeSylva,  Brown  and  Henderson.  .  .  .  The 
title  of  the  number  is  "Under  a  Shady  Tree 
with  You."  The  melody  is  simple  and  the 
lyrics  have  that  "human  nature"  sentiment 
which  should  make  the  song  popular.  .  .  . 
V 

Harold  Kemp,  head  of  the  Warner  Broth- 
ers Artists  Bureau,  announced  that  the 
Jersey  City  Stanley  will  inaugurate  a  new 
policy  with  the  current  bill.  ...  It  is  to  be 
a  five-act  vaudeville  show,  Joe  Penner  head- 
ing the  cast  for  the  first  week,  with  Cab 
Calloway  following  for  the  second.  .  .  . 
Cliff  (Ukelele  Ike)  Edwards,  stage,  screen 
and  radio  star  is  playing  a  week  at  the 
Washington  Earle  .  .  .  and  Bert  Wheeler  is 
to  be  one  of  the  famous  stage  and  screen 
stars  who  will  be  guests  at  the  opening  of 
Warners'  new  house  in  Ridgewood,  N.  J. 

V 

These  numbers  are  the  ones  that  are  the 
big  sellers  around  New  York: 

Paradise   Feist 

My  Mom.  .  .Donaldson,  Douglas  &  Gumble 

Lullaby  of  the  Leaves  Berlin 

Somebody    Loves   You  Morris 

By  the  Fireside  Robbins 

One  Hour  with  You  Famous 

Lawd,  You  Made  the  Night  Too  Long 

Shapiro,  Bernstein 
Keepin'  Out  of  Mischief  Now..  Con  Conrad 
Tell  Me  Why  You  Smile,  Mona  Lisa? 

Feist 

Lov'able   Robbins 

S'Long   ED.  DAWSON. 


CCG4N  SCLCS 

BERNIE  CO  WHAM  (New  York  Flushing 
RKO),  back  at  the  theatre  where  he  has  en- 
joyed a  popularity  exceeded  by  no  other  organ- 
ist, was  given  one  of  the  most  enthusiastic 
demonstrations  this  reviewer  has  ever  wit- 
nessed. His  opening  song  was  "Voice  of 
the  RKO,"  with  his  own  lyrics  instead  of  the 
usual  words,  for  the  audience  to  sing.  He  fol- 
lowed this  with  his  own  "salute"  and,  orally, 
told  them  that  their  "singing  school"  was  again 
in  session.  A  medley  of  three  number  was 
followed  by  a  special  for  the  boys  and  girls  to 
sing.  Bernie  never  forgets  the  old  folk,  and 
favors  them  also.  Tremendous  applause  greeted 
these  numbers  and  subsided  only  when  he  in- 
troduced Sid  Kriser,  a  local  high  school  boy, 
who  sang  beautifully,  has  an  exceptional  voice 
and  will  undoubtedly  make  a  name  for  himself 
later  on.  The  applause  at  the  end  of  the  solo 
elicited  from  Bernie  a  special  "thank  you"  song. 


LEW  BETTERLY  (Detroit  RKO  Down- 
town) appears  to  be  settling  finally  with  some 
ease  into  his  surroundings  here.  This  solo,  "A 
Lecture  on  Applause,"  is  undoubtedly  his  best 
performance  since  his  first  appearance  here, 
over  a  month  ago.  Heretofore  there  has  been 
more  evidence  of  his  ability  in  incidental  play- 
ing between  screen  units  than  in  his  actual 
solos.  He  has  probably  been  making  too  great 
a  conscious  effort  to  please.  The  week's  pro- 
gram includes  a  number  of  hand-appeal  slides, 
such  as,  a  beer  stein  and  a  symbol  of  prosperity. 
The  lyric  numbers  are,  "Dream  Sweetheart." 
"Paradise,"  with  whistling  lines ;  "By  the  Fire- 
side," and  "Somebody  Loves  You."  The  latter 
proves  a  good  choice  for  a  strong  finish. 
Betterly's  first  program  on  the  opening  day 
included  a  tongue  twister  composed  of  an 
alliteration  of  m's.  In  his  second  show  he  sub- 
stituted a  sibilant  tongue  twister  which  drew 
decidedly  better  response.  Altogether  a  splen- 
did reception  from  a  sparse  house. 


JIMMY  DAUBERT  (Allentown  State)  has 
started  off  well  here.  His  first  effort  to  make 
the  audience  sing  met  with  good  success.  The 
title  of  this  solo  was  "Spring  Frolic,"  and  in- 
cluded a  special  continuity  which  gained  the 
audience'  attention  right  from  the  start.  The 
singing  numbers  were :  "By  the  Fireside," 
"Lovable,"  "Somebody  Loves  You"  and  "Snug- 
gled." Daubert,  being  the  only  "live"  music  in 
town  has  an  easy  task  before  him. 


FRED  FEIBEL 


JUNIOR  ORGANIST 
PARAMOUNT  THEATRE 

and 

RADIO  ARTIST 
COLUMBIA    BROADCASTING  SYSTEM 
NEW  YORK  CITY 


72 


MOTION    PICTURE  HERALD 


June    18,  1932 


THE  RELEASE  CHART 


Productions  are  listed  according  to  the  names  of  distributors  in  order  that  the  exhibitor  may  have  a  short-cut  towards  such  infor- 
mation as  he  may  need,  as  well  as  information  on  pictures  that   are  coming.    Features  which  are  finished  or  are  in  work,  but  to 
which  release  dates  have  not  been  assigned,  are  listed  in  "Coming   Attractions."    Running  times  are  those  supplied  by  the  dis- 
tributors.   Where  they  vary,  the  change  is  probably  due  to  local   censorship  deletions.    Dates  are  1931,  unless  otherwise  specified. 


ALLIED  PICTURES 


Features 

Running  Time 

Title  Star  Rel.  Date        Minutes  Reviewed 

A   Man's  Land    Hoot  Gibson   June    II, '32  65. ..June    II. '32 

Clearing    the    Range  Hoot   Gibson   April  25 

File    113   Lew   Cody-Mary    Nolan  Feb.    I9,'32  63... Mar.  5.'32 

Gay  Buckaro,  The   Hoot  Gibson-Myrna  Kennedy  

Hard    H ombre   Hoot  Gibson-L.  Basquette   Aug.  22 

Local   Bad    Man.   The  Hoot  Gibson-Sally    Blane  Jan.    16, '32 

Spirit  of  the   West  Hoot  Gibson-Doris   Hill   Mar.,  '32  

Vanity    Fair   Myrna    Loy-Conway    Tearle. .  Mar.,  '32  

Wild    Horse   Hoot  Gibson- Alberta  Vaughn  


Coming   Feature  Attractions 

Anna    Karenina   All  Star   

Midnight  Alarm   All  Star   

Stoker,    The   Monte   Blue- Dorothy  Burgess. 

Three    Castles   All  Star   


ARTCLASS  PICTURES 


.  .  70  

..66  

..68... June    1 1. '32 

..62  

..66  

..66... Jan.    16,  '32 


Features 

Running  Time 

Title  Star  Rel.  Date        Minutes  Reviewed 

Border    Devils   Harry    Carey   Apr.     4.'32  75  

Cavalier  of  the   West  Harry    Carey   Nov.    15  65... Apr.  9,'32 

Cross   Examination   H.   B.  Warner-Sally  Blane- 

Natalie    Moorhead   72...  Feb.    13. '32 

Phantom,    The   "Big   Boy"  Williams-Allene 

Ray   Dec.  I  

Pleasure   Conway  Tearle-Carmel  Myers.  Sept.  I  

They   Never  Come   Back  Regis  Toomey- Dorothy  Sebas- 
tian  May  '32.. 

Unmasked    Robert   Warwick   ..Oct.  I  

White    Renegade   Oct.  I  

Without    Honors   Harry  Carey   Jan.      2, '32.. 


Coming   Feature  Attractions 

Across  the    Line   Harry  Carey 

Auctioned  Off   

Bridesmaid   

Confidential   

Double   Sixes   Harry  Carey 

Foolish  Girls   

Horsehoofs   Harry  Carey 

Humanity   

Hurricane   Rider,  The  Harry  Carey 

I  Accuse   

Night   Rider.   The   Harry  Carey 

Where  Are   Your  Children?  


Running  Time 
Date       Minutes  Reviewed 

10. '32  Feb.     6. '32 

10. '32.  

22,'32  60...  Mar.  12.32 

24  60  

7,'32  

22.'32  


BIG  4  FILM  CORPORATION 

Features 

Title  Star  Rel. 

Human  Targets   Buzz   Barton   Jan. 

Mark   of  the   Spur   Bob  Custer   Feb. 

Murder  at   Dawn   Mulhtll-Dunn   Feb. 

Quick  Trigger  Lee  Bob  Custer   Nov. 

Scarlet   Brand,   The  Bob  Custer   May 

Tangled    Fortunes   Buzz    Barton   Mar. 

Coming   Feature  Attractions 

Dance    Hall    Kisses    6  reels. 

Blazed   Trails    6  reels. 

Bull    Dog  Edition   

Driving  Demons   

Fighting  Gloves   

Gambling   Sex   •  •• 

Guns   and   Saddles    6  reels. 

Pony   Express    Kid   i""," 

Rip  Roaring  Broncs    5  rec  s- 

Rio    Grande    Raiders   6  reels. 


COLUMBIA 

Features 


Title 

Attorney   for  the  Defense 


Behind    the  Mask... 

Big  Timer,  The  

Border  Law   

Deadline   

Fighting  Fool.  The  . 
Fight    Marshal.  The. 
Final    Edition,  The 
Forbidden   


Love  Affair 


High  Speed 
Maker  of  Men 


Menace,  The 


Star 

Edmund    Lowe-C  Cummings- 

E.  Brent   

  Jack  Holt-C.  Cummings  

(Reviewed  under  the  title  "The  Man  Wh 

 Ben    Lyon-C.  Cummings.. 

  Buck  Jones-L.  Tovar  

  Buck  Jones   

 Tim  McCoy   

 Tim  McCoy   

  Pat   O'Brien-Mae   Clarke  . 

  Barbara  Stanwyck- Adolphe 

Meniou- Ralph  Bellamy 

  Dorothy    Mackaill  -  Humphrey 

Bogart   " 

  Buck    Jones-Loretta  Sayers.. 

 Jack    Holt- Richard  Crom- 
well-John Wayne   

  Walter    Byron-Bette  Davis- 

H.   B.  Warner   


Runnino  Time 
!        Minutes  Reviewed 


May    21. '32.. 

ho  Dared") 
Mar.    10. '32, 
net  15  

...64.. 

...74.. 
...61. 

.June 
Feb. 

.  Mar. 

4. '32 
6.'32 

26. '23 

Dec. 

3  

...68.. 

.Jan. 

30,'32 

Jan. 

20. '32.. 

.  . .58. . 

.Apr. 

9.'32 

Dec. 

18  

...58. 

Feb. 

20.'32.. 

...66.. 

. Feb. ' 

27/32 

Jan. 

15,  '32.. 

...83. 

.Jan. 

16, '32 

t 

Mar. 

I7,'32.. 

...68.. 

.  May 

7,'32 

Apr. 

2,'32.. 

...62.. 

.  May 

14. '32 

Dec. 

25  

.  . .  67. 

. . .  Dec 

.  26 

Jan. 

25, '32. 

.  .  .64. 

.Feb. 

6,'32 

Title  Star  Rel. 

Men   in    Her   Life,   The  Lois   Moran-Chas.    Bickford . .  Dec. 

No    Greater    Love  Alexander  Carr- Dickey  Moore.  May 

One    Man    Law   Buck  Jones   Dec. 

Ridin'  for  Justice  Buck  Jones   Jan. 

Shopworn   Barbara  Stanwyck-  R.  Toomey.  Mar. 

Shot    Gun    Pass   Tim    McCoy   Nov. 

South   of   the    Rio    Grande. .  ...  Buck    Jones   Mar. 

Texas    Cyclone   Tim    McCoy   Feb. 

Three   Wise   Girls   Jean    Harlow  -  Mae    Clarke  - 

Walter  Byron-M.  Prevost. .  Jan. 

Coming   Feature  Attractions 

American   Madness   W.  Huston  -  C.  Cummings- 

K.  Johnson   

Bitter   Tea   of   General    Yen. ..  Anna  May  Wong-C.  Cummings  

Child  of  Manhattan   

Daring    Danger   Tim  McCoy   

Destroyer,  The   

Hello   Trouble   Buck   Jones. Lina  Basquette  

Hollywood  Sneaks    Genevieve  Tobin-Pat  O'Brien  

McKenna  of  the  Mounted  Buck  Jones-Greta  Granstedt  

Mike   

Murder    Express.    The  Ben    Lyon-Barbara  Weeks  

Murder  of  the  Night  Club  Lady. Adolphe  Meniou   

Riding   Tornado,   The   Tim   McCoy-Shirley  Grey  

Thirteenth    Man.    The   Jack  Holt   

Two    Fisted    Law   Tim   McCoy- Alice  Day   ..  June 

War   Correspondent   Jack   Holt-Ralph   Graves- Lila 

Washington    Merry    Go  Round  

White    Eagle   Buck  Jones   


Date 
10.... 
13. '32. 

4  

4. '32 


Running  Time 


Minutes  Review 

.  .75  Dec. 

..60. ..May  21. 
..63...  Feb.  20. 
...64... Jan  16. 

25, '32  78...  Apr.  9,' 

I  59  

5,'32  

24,'32  


1 1. '32         68 .  .  .Feb.    13. '32 


8.'32. 


FIRST  NATIONAL 

Features 

Title  Star 

Alias  the   Doctor  Richard  Barthelmess   

Dark  Horse.  The    Warren  William-Bette  Davis 

Famous  Ferguson  Case.  The  Joan  Blonde!!   

Fireman.  Save  My  Child  Joe  E.  Brown   

Hatchet   Man.  The   Edward  G.  Robinson   

It's  Tough  to  Be  Famous  Douglas  Fairbanks.  Jr  

Love  Is  a  Racket   Douglas  Fairbanks,  Jr  

Rich  Are  Always  With   Us  Ruth  Chatterton   

Strange   Love  of   Molly   Louvain  Lee    Tracy-Ann  Dvorak  

Tenderfoot,  The   Joe  E.  Brown   

Two   Seconds    Edward    G.  Robinson   

Union    Depot   D.  Fairbanks.  Jr. -J.  Blondell 

Week-end    Marriage   Loretta  Young- Norman  Foster, 

Coming   Feature  Attractions 

Cabin  in  the  Cotton  Richard  Barthelmess  

Children   of    Pleasure    Ruth  Chatterton   

Crooner    David    Manners   Auq.    13. '32  

Dr.    X    Lionel   Atwill-Fay  Wray    ...July      9.'32  80. 

Life    Begins   Loretta  Young-Eric  Linden  

Miss    Pinkerton   Joan  Blondell-  George  Brent.  July    17, '32  66. 

Revolt   D.  Fairbanks.  Jr.-N.  Carroll  

They  Call  It  Sin   Loretta  Young-David  Manners  

Three  on  a   Match  Blondell-William-Dvorak   

Tiger  Shark   Edw.    G.  Robinson   

You   Said   a    Mouthful  Joe  E.  Brown   


Rel. 

Mar. 
June 

May 

Feb. 

Feb. 

Apr. 

June 

May 

May 
.June 

May 
.  Jan. 
June 


Date 
26. 
16. 
14, 
27. 
6,' 
2/ 
18.' 
21, 
28. 
II,. 
28,' 
30, 
18. 


Run 

32.. 
32.. 
32.. 
32.. 
32.. 
32.. 
32.. 
32.. 
32.. 
'32., 
32. 
32. 
32. 


ning  Time 
Minutes  Reviewed 
...62... Mar.  I2.*32 

. . . 75  

74...  Apr.  30.'32 
Feb.  27,'32 
Feb.  13, '32 
Apr.  I6,'32 


..87. 

..74. 
.  .79. 
..72. 

..71. ..May  21, '32 

...74...  May  I4,'32 

...70...  May  28/32 

...68. ..May  28,'32 

.68  Dec.  26 

66... June  1 1, '32 


FOX  FILMS 

Features 


Title  Star 

After   Tomorrow   Chas.    Farrell-Marian  Nixon. 

Amateur  Daddy   Warner  Baxter-Marian  Nixon. 

Ambassador    Bill   Will  Rogers   

Business   and    Pleasure   Will   Rogers- jetta   Goudal  .. 

Careless   Lady   Joan    Bennett- John  Boles.... 

Charlie  Chan's  Chance   Warner  Oland-L.  Watkins-M. 

Nixon-Ralph  Morgan-H.  B. 
Warner-A.  Kirkland  

Cheaters  at  Play   Thomas  Meighan-L.  Watkins. 

Dance    Team   James   Dunn-Sally  Eilers.... 

Delicious   Gaynor-  Farrell   

Devil's   Lottery   Elissa  Landi- Alexander  Kirk- 
land-Vic.  McLaglen   

Disorderly    Conduct   Sally    Eilers-Ralph  Bellamy- 
Spencer  Tracy   

Gay   Caballero.    The   George  O'Brien  -  Conchita 

Montenegro   

Good  Snort   Linda   Watkins-John  Boles.. 

Heartbreak   C.  Farrell-H.  Albright  

Man   About   Town   Warner  Baxter-Karen  Morley. 

Over   the    Hill    Dunn-Eilers-Marsh-Crandall- 

Kirkwood-Lane   

Rainbow  Trail.  The   Geo.   O'Brien-Cecilia  Parker. 

She    Wanted    A    Millionaire  J.  Bennett-S.  Tracy   

Silent   Witness.    The   Lionell  A  twill-Greta  Nissen.. 

Stepping  Sisters   Louise  Dresser  -  Wm.  Collier. 

Sr. -Minna  Gombell   

Surrender   Warner  Baxter-Leila  Hyams. 

Woman   in   Room   13.  The  Landi- Bellamy- Hamilton 

Trial   of   Vivienne   Ware,   The...  J.  Bennett-D.  Cook-L.  Bond. 

Yellow  Ticket.  The   Elissa   Landi-L.  Barrymore.. 

Young   America   Tracy- Kenyon- Bellamy   


Running  Time 
Rel.  Date        Minutes  Reviewed 

Mar.    I3,'32  Mar.    5, '32 

Apr.    I0.'32  74...  Apr.   30. '32 

Nov.    22  70  Oct.  24 

Mar.     6,'32  57  Aug.  15 

Apr.     3,'32  67... Mar.  I2.'32 


Jan. 
Feb. 
Jan. 
Dec. 

Mar. 

Mar. 

Feb. 
Dec. 
Nov. 
May 

Nov. 
Jan. 
Feb. 
Feb. 

Jan. 
Dec. 
May 
May 
Nov. 
Apr. 


Coming   Feature  Attractions 


After    the    Rain   P.  Shannon  Wm.    Boyd  ....Aug. 

Almost  Married   Violet    Heming-Ralph  Bel- 
lamy-Alexander   Kirkland. .  July 

Bachelor's   Affairs   Adolphe   Meniou-Minna  Gom- 

bell-Joan  Marsh-I.  Purcell.July 

Down    to    Earth   Will   Roqers   Sent. 

First   Year.   The  Gaynor- Farrell   July 


24.'32  71... Jan.  9,'32 

14/32  57... Jan.  23/32 

17/32  85...  Jan.  2/32 

27  106  Dec.  12 

27/32  74...  Apr.  9/32 

20/32  82... Apr.  16/32 

28/32  60...  Apr.  2/32 

13  68  Nov.  14 

8  59  Oct.  10 

22/32  76... June  4/32 

29    89  Oct.  31 

3/32  60  Dec.  5 

21/32  74...  Feb.  27/32 

7/32  73...  Feb.  13/32 

10/32....  59  Dec.  12 

6  69  Dec.  5 

15/32         69...  May  28/32 

1/32  56... May  7/32 

15  76  Oct.  17 

17/32         70  ...May  14/32 

14/32  

17/32  

3/32  

4/32  

31/32  


June    18,  1932 


MOTION    PICTURE  HERALD 


73 


(TEE  RELEASE  CEIA.DT-- CONT'D ) 


Title  Star 

Mystery    Ranch   Geo.   u  Bnen-C.   Parker  June 

Rebecca  of  Sunnybrook   Farm  Marian    Nixon-R.    Bellamy ..  June 

Society    Girl   J.  Dunn-P.   Shannon-S.  Tracy.  May 

Undesirable   Lady   Elissa    Landi-Paul    Lukas-A.  Aug. 

Kirkland   

Week  Ends  Only   Joan    Bennett-Ben    Lyon .....  June 

While  Paris  Sleeps   McLaglen-Helen    Mack  May 


Running  Time 
Rel.  Date        Minutes  Reviewed 

12, '32  

26. '32  

29, '32  74  

7, '32  


Running  Time 
Date        Minutes  Reviewed 


19. '32.. . 
8, '32.. . 


.70. 


June    II, '32 


MAYFAIR  PICTURES 


Features 

Title  Star  Rel. 

Behind  Stone   Walls   Eddie  Nugent-Priscilla  Dean. Mar. 

Dragnet    Patrol   Glenn  Tryon-Vera  Reynolds. .  Dec. 

Docks  of  San   Francisco  Mary   Nolan- Jason   Robard . . .  Feb. 

Hell's    Headquarters   Jack  Mulhall-Barbara  Weeks. Apr. 

Love  In  High  Gear   Alberta    Vaughn-H.    Ford..  .  May 

Monster  Walks.  The   Rex  Lease-Vera  Reynolds  Feb. 

Passport  to   Paradise   Jack   Mulhall-B.    Mehaffey  ..  Apr. 

Night    Beat   Jack  Mulhall-Patsy  R.  Miller. Nov. 

Sally  of  the   Subway   J.  Mulhall-D.  Revier  Jan 

Sin's  Pay   Day   D.    Revier- Forrest  Stanley. ..  Mar. 

Sky    Spider,    The  Glenn  Tryon-Beryl   Mercer. .. Oct. 

Coming   Feature  Attractions 

Dynamite    Denny    Jay  Wilsey-Blanche  Mehaffey.  May 

Gorilla   Ship   Ralph    Ince-vera    Reynolds.  .  June 

Honor  of  the  Press   tdw.  J.  Nugent- Rita  La  Roy.  May 

Temptation's    Workshop   Helen    Foster-Tyrrell   Davis.,  june 

Widow   in   Scarlet   D.  Revier- Kenneth  Thompson. July 


Running  Time 
Date        Minutes  Reviewed 


15,  '32  Mar. 


15. 

I, '32... 
15, '32. . . 

I, '32. .  . 
10, '32.. . 

I. '32.. . 
30  

I  .'32. . . 

I, '32... 

I  


59. 
.60. 
.63. 
.65. 
.60. 


-Jan. 
.Jan. 
.  May 
.  May 
.  Feb. 


26,'32 
9/32 
30, '32 
I4,'32 
7. '32 
6,'32 


.62  Dec.  26 

60... Jan.  23, '32 
.63...  Mar.  I9,'32 

.59  


27, '32.. 

1 1. '32. 

15, '32. 
20, '32.. 
I, '32.. 


9.'32.. 
2, '32.. 

14  

20,  '32.. 


METRO-GOLDWYN-MAYER 

Title  Star  Rel. 

Are  You   Listening?   William   Haines-M.   Evans. ..Mar. 

Arsene  Lupin   Lionel   and   John  Barrymore- 

Karen    Morley   Mar. 

As   You    Desire    Me  Garbo -Von    Stroheim  -  M. 

Douglas   May 

Beast  of  the  City,  The  Walter  Huston-Jean  Harlow  . Feb. 

Ben    Hur   Ramon  Navarro-May  McAvoy.Jan. 

( Re  issue -Synchronized) 

But  the   Flesh   Is   Weak  Robt.    Montgomery-Gregor. . .  Apr. 

Emma   Marie    Dressier   ...Jan. 

Flying    High   Bert    Lahr-C.    Greenwood  Nov. 

Freaks   Wallace  Ford-Leila  Hyams...Feb. 

Grand    Hotel   Garbo-John  Barrymore  

Hell    Divers   Beery-Gable    ..Jan. 

Huddle   Ramon   Novarro-M.   Evans  ..May 

Letty    Lynton   Joan  Crawford- Montgomery ...  May 

Lovers   Courageous   R.  Montgomery- Madge  Evans. Jan. 

Mata   Hari   Garbo- R.  Navarro   Dec. 

Night  Court   W.   Huston  -  P.  Holmes  - 

A.    Page    May 

Passionate    Plumber   Buster    Keaton- Durante  Feb. 

Polly  of  the  Circus   Marian    Davies-C.    Gable  Feb. 

Possessed   Joan   Crawford-Clark   Gable..  Nov. 

Private    Lives   Shearer- Montgomery   Dec. 

Tarzan.  the  Ape  Man   Johnny    Weismuller  -  Maureen 

O'Sullivan   Apr. 

Wet    Parade   Walter  Huston- Dorothy  Jordan 

Neil   Hamilton   Apr. 

When  A  Feller  Needs  A  Friend. Jackie  Cooner-"Chic"   Sale.. Apr. 

Coming  Feature  Attractions 

China   Seas   Clark  Gable   

Downstairs   John  Gilbert   

New  Morals  for  Old   Robert   Young-M.   Perry  June  4/32. 

Prosperity   Dressler-Moran   June    18.  '32. 

Red   Headed  Woman   Harlow-Chester    Morris    .  ..June    25, '32. 

Skyscraper   Souls   M.   O'Sullivan- W.  William  

Smilin'    Through   Norma  Shearer   

Speak    Easily   Buster  Keaton   July      2, '32. 

Strange    Interlude   Shearer-Gable   June    1 1. '32. 

Untitled   Marion  Davies-R.  Montgomery  

Washington    Whirlpool   Lionel  Barrymore   

Untitled   Helen  Twelvetrees   

Untitled   Marion  Davies-R.  Montgomery  


Running  Time 
Date        Minutes  Reviewed 
26,  '32  76...  Mar.  5,32 

5, '32  84...  Jan.  I6,'32 

28, '32  71...  June  ll,'32 

I3,'32  90...  Mar.     5. '32 

2/32  128  Dec.  12 


I6.'32.. 
14/32.. 
7,'32.. 
23,'32.. 
26  

7,'32.. 
6/32.. 
27,'32.. 

21  

12  

2,'32.. 

16. '32.. 
30.'32.. 


..82. 
.  .73. 
.  .61 . 
.  .64. 
.115. 
.113. 
.104. 
..86. 
..77. 
..91. 

..95. 
.  .74. 

70. 
..76. 
.  .85. 


.122. 
76. 


.Apr.  23,'32 
.Jan.  2,'32 

 Oct.  24 

.Jan.  23.'32 
.Apr.  I6,'32 
 Dec.  26 


.  May 
.  Feb. 
.Jan. 

.June 
.  Mar. 
.  Mar. 


7,'32 
27.'32 
9,'32 

4, '32 
I9,'32 
26/32 


.Oct.  31 
 Dec.  26 


.Feb.    20. '32 


.Apr.  30. '32 
May    21, '32 


Title  Star 
Misleading    Lady.    The  Claudette    Colbert-Stuart  Er- 

win-Edmund    Lowe   Apr.  15, '32  74. 

No   One    Man   Carole  Lombard- Ricardo  Cor- 

tez-Paul    Lukas   Jan.  30,'32   73. 

One    Hour    with    You  Maurice   Chevalier- Jeanelte 

MacDonald-Genevieve  Tobin.Mar.  25, '32.. 

Reserved    for    Ladies  Leslie  Howard-Benita   Hume.  May  20. '32.. 

Shanghai    Express   Marlene  Dietrich-C.  Brook. ..Feb.  12, '32.. 

Sinners    in    the    Sun   Carole  Lombard-C.  Morris. ...  May  13, '32. . 

Sky    Bride   Rich'd   Arlen-J.  Oakie-Robert 

Coogan- Virginia   Bruce   ...Apr.  29, '32.. 
Strange  Case  of  Clara   Deane. . .  Wvnne  Gibson-Pat  O'Brien  .  May      6, '32.. 

Strangers    in    Love  Fredric  March-Kay  Francis. .  Mar.     4, '32.. 

This    Is   the    Night  Lily   Damita-Chas.   Ruggles. .  Apr.     8, '32.. 

This  Reckless  Age   Buddy  Rogers-Peggy  Shannon.  Jan.      9, '32. . 

Tomorrow    and    Tomorrow  Ruth  Chaterton-Paul   Lukas. .Feb.      5, '32.. 

Two  Kinds  of  Women  P.   Holmes-M.   Hopkins  Jan.  16/32.. 

Wayward   Nancy  Carroll- Richard  Arlen.  Feb.  19/32.. 

Wiser  Sex,   The   C.   Colbert-Wm.   Boyd  Mar.  18,32.. 

World  and  the   Flesh.  The  G.  Bancroft-M.  Hopkins  Apr.  22/32.. 


.Apr.  16/32 
Jan.  30/32 


.80  . 
.71.. 
.84. . 
.  70. . 

.78. . 
.  78. . 
.70  .  . 
.82.  . 
.76.  . 
80.  . 
.73.. 
.74.  . 
.  74. . 
.74.  . 


Apr. 

.  May 
Feb. 
May 

Apr. 
May 
Feb. 
Apr. 
Jan. 
Feb. 
.Jan. 
Feb. 
Mar. 
May 


2/32 
28/32 
27/32 
21/32 

30/32 
14/32 
20/32 
23/32 
16/32 
6/32 
23/32 
20/32 
19/32 
14/32 


Coming  Features 


29/32. 


Blonde    Venus   Marlene  Dietrich   

Devil    and    the    Deep  T.  Bankhead-G.  Cooper  July 

Horse   Feathers   Four  Marx  Bros  

Lady   and   Gent  Geo.  Bancroft- Wynne  Gibson.  July  15/32. 

Lives  of  a  Bengal  Lancer,  The..Clive  Brook-Philips  Holmes  

Love    Me   Tonight   Maurice  Chevalier-Jeanette  .. 

MacDonald   

Madame    Racketeer   Ailson  Skipworth-R.   Bennett.  July  22/32 

Make   Me  a   Star  Joan  Blondell-Stuart  Erwin.  June 

Man  From  Yesterday  C.  Colbert-C.  Brook  July 

Merrily  We  Go  To  Hell  S.   Sidney-Fredric   March  June 

Million   Dollar   Legs   Jack   Oakie   July 

Movie    Crazy   Harold  Lloyd-C.  Cummings  

Thunder    Below   T.  Bankhead-C.  Bickford-P. 

Lukas   June  17/32 


24/32  

1/32  

10/32  88. 

8/32  


PEERLESS  PRODUCTIONS,  INC. 


Date 


Features 


Title  Star  Rel 

Lovebound   N.   Moorhead-J.  Mulhall-Roy 

D'Arcy   Mar. 

Reckoning.    The   Jas  Murray-Sally  Blane  Feb. 

Sea  Ghost,  The   L.  La  Plante-Alan  Hale  Nov. 

Snorting    Chance.    The   Wm.  Collier.  Jr. -Claudia 

Dell-James   Hall   Nov.  21 


Running  Time 


1/32.. 
15/32.. 
I  


Minutes  Reviewed 


...61.. 
...63.. 
..  64.. 


Apr.  9/32 
 Dec.  5 


POWERS  PICTURES,  INC. 


Title  Star  Rel. 

Bridegroom    for    Two   Gene  Gerrard   Jan. 

Carmen   Marguerite  Namara-Tom 

Burke   May 

Fascination  Madeleine  Carroll   Apr. 

Flying    Fool.    The   Henry  Kendall   Feb. 

Gables    Mystery.    The   Lester  Matthews-Anne  Grey. .Feb. 

Her  Strange  Desire.  Laurence  Olivier   July 

Limping   Man,  The   Franklin  Dyall   June 

My  Wife's  Family   Gene  Gerrard   Apr. 

Out  of  the   Blue   Gene  Gerrard   July 

Shadow   Between.   The  Godfrey  Tearle- Kathleen 

0' Regan   May 

Skin   Game  Edmund   Gwenn-Phyllis  Kon- 

stam   J.une 

Trapped    In   a   Submarine  John  Batton-Sydney  Seaward.  Jan. 


Running  Time 
Date        Minutes  Reviewed 
15/32  65...  Jan.  30/32 

..Jan.  16/32 


15/32  70 

1/32  68 

1/32  62  Aug.  29 

15/32  71...  May  7/32 

15/32   70  

15/32  63  

15/32  62...  Mar.  26/32 

15/32   60  


1/32. 


68. 


.Sent. 


1/32   70  

15/32  45...  Feb.  6/32 


MONOGRAM  PICTURES  CORPORATION 


Features 

Title  Star 

Arm   of   the    Law   Rex  Bell-Lina  Basquette 

County   Fair   Ralph  Ince-Hobart  Bosworth . Apr. 

Flames   Johnny  Mack  Brown   May 

Galloping  Thru    Tom   Tyler   Dec. 

Ghost    City   Cody-Shuford   Dec. 

Land  of  Wanted  Men   Bill   Cody   Oct. 

Law  of  the  North  Bill  Cody-Andy  Shuford   May 

Law  of  the  Sea   All   Star   Dec. 

Man   from    New   Mexico  Tom  Tyler   Apr. 

Mason   of  the   Mounted   Bill    Cody-Nancy    Drexel  May 

Midnight    Patrol   Regis  Toomey-Mary  Nolan... Apr. 

Oklahoma    Jim   Bill   Cody   Oct. 

Police  Court   Leon  Janney-H.  B.  Walthall. Feb. 

Single   Handed  Sanders   Tom    Tyler   Feb. 

Texas   Pioneers   Bill  Cody-Andy  Shuford   Feb. 

Two-Fisted    Justice   Tom  Tyler   Oct. 

Vanishing  Men   Tom  Tyler   Apr. 


Running  Time 
Rel.  Date        Minutes  Reviewed 

Apr.  20/32  

1/32.  71... Apr.  30/32 

30/32  

5  58  

20  60...  Apr.  9/32 

30  62  

30/32  

15  61  

1/32  60  

15/32.  58  

10/32  60... Apr.  9/32 

10  60...  Jan.  23/32 

15/32  65...  Mar.  5/32 

1/32  50  

15/32  58. 


Coming  Features 


Honor  of  the   Mounted   Tom  Tyler 

Klondike   All  Star 

Son  of  Oklahoma  Bob  Steele 

Western    Limited.   The  All  Star  .. 


20. 
15/32. 


.63...  Feb. 
.62  


6/32 


July 
.  July 


1/32          7  reels. 

1/32          7  reels. 


RKO  PATHE 

Features 

Rel. 

Title  Star 

Big  Shot,   The   Eddie   Quillan   Dec. 

Carnival    Boat   Bill    Boyd   Mar. 

Ghost   Valley   Tom  Keene-Myrna  Kennedy..  May 

Lady  with  a  Past   C.   Bennett-B.   Lyon  Feb. 

Panama   Flo   Helen  Twelvetrees   Jan. 

Partners   Tom   Keene   Jan. 

Prestige   Ann    Harding   Jan. 

Saddle  Buster,   The   Tom   Keene   Mar. 

Westward  Passage   Ann   Harding   May 

Young    Bride   Helen  Twelvetrees   Apr. 

(Reviewed   under   the   title  "Love  Starved") 


July    20/32          7  reels. 


RKO  RADIO  PICTURES 


Date        Minutes  Reviewed 
Running  Time 

18  66  Dec.  12 

19/32  62...  Mar.  26/32 

13/32  54  

19/32  80 

29/32  74 

8/32  58. 

22/32  71 . 

19/32   60  

27/32  73.  .  .June 

8/32  76.  .  .Apr. 


Feb. 
Jan. 
Mar. 
Jan. 


13/32 
23/32 
12/32 
16/32 


Coming  Features 

Beyond    the    Rockies   Tom   Keene- Rochell   Hudson..  July  8/32. 

What    Price    Hollywood   Constance  Bennett   June  24/32. 


11/32 

23/32 


PARAMOUNT  PUBLIX 


Running  Time 


linutes  Reviewed 


Features 

Title  Star  Rel 

Broken    Lullaby   L.    Barrymore-N.  Carroll- 

p.    Holmes   Feb.    26/32  94... Jan.  16/32 

(Revieved    under   the    title    "The  Man  I  Killed") 

Broken  Wing,  The   Lupe   Velez-Melvyn    Douglas.  Mar. 

Dancers  In  the  Dark    Miriam   Hopkins-Jack  Oakie.Mar. 

Dr.  Jekyll  and  Mr.   Hyde   Fredric   March-M.   Hopkins  Jan. 

Forgotten  Commandments   Sari   Maritza-Gene  Raymond.  May 

Husband's    Holiday    Clive   Brook-V.   Osborne  Dec. 

Ladies  of  the  Big  House   Sylvia  Sidney-Wynne  Gibson.  Dec. 

Miracle    Man,   The   S.   Sidney-C.    Morris  Apr. 


25/32. . . 
1 1/32.. . 

2/32.. . 
27/  32... 

19  

26  

1/32.. . 


.74.  . 
.74.  . 
.98.  . 
.65.  . 
.68.  . 
.77. . 
.87.  . 


.  Apr. 
.  Mar. 


2/32 
26/32 


Dec.  26 
June  11/32 
Jan.  2/32 
...Dec.  19 
Apr.  30/32 


Features 


Title  Star 

Bring  'Em  Back  Alive  Frank.  Buck's  Adventure... 

Girl   Crazy   E.  Quillan-D.  Lee-Wheeler- 

Woolsey   

Girl   of  the    Rio.   The  Dolores  Del  Rio-Lee  Carillo 

Is  My  Face  Red  Helen  Twelvetrees-Ricardo 

Cortez-Robt.  Armstrong  .. 

Ladies  of  the  Jury   Edna  May  Oliver  

Lost  Squadron  Richard    Dix-Mary  Astor... 

Men  of  Chance   Mary  Astor- Ricardo  Cortez.. 

Office    Girl   Renate  Muller-J.  Hulbert... 

Roadhouse    Murder,    The  Eric   Linden-Dorothy  Jordan 

State's  Attorney   John  Barrymore- H.  Twelve- 

trees-Marv  Duncan  


Running  Time 
Rel.  Date        Minutes  Reviewed 


July  15/32. 


Mar. 
Jan. 

June 
Feb. 
Mar. 
Jan. 
Apr. 
May 


25/32.. 
15/32.. 

17/32.. 

5/32.. 
12/32.. 

8/32.. 

8/32.. 

6/32.. 


.70... June  4/32 


.75. .  .Apr. 
. 69. . . Jan. 


..66. 
.64. 
..79. 
..63. 
.  .83. 
..73. 


2/32 
16/32 


May  29/32. 


.June  11/32 

 Dec.  19 

.Mar.  5/32 
....Nov.  14 

.'May  ""7/32 

May  14/32 


74 


MOTION    PICTURE  HERALD 


June    18,  1932 


(THE  RELEASE  CHART—CONT'D) 


Running  Time 

Title  Star  Rel.  Date        Minutes  Reviewed 

Symphony  of  Six  Million  Irene  Dunne- Ricardo  Cortez    Apr.    29, '32  94... May    28. '32 

Woman  Commands,   A  Pola   Negri   Jan.      I. '32  84... Jan.  2.'32 


Coming   Feature  Attractions 


Bill   of  Divorcement  

Bird    of    Paradise  D.   Del   Rio-Joel   McCrea  ..  .Aug.    26, '32. 

Deported   Zita  Johann   

Fraternity    House   Eric  Linden-Arline  Judge  

Hell   Bent  for   Election  Edna    May  Oliver  

Hold  'Em  Jail  Edna   May  Oliver-Wheeler  - 

Woolsey- Roscoe  Ates   July   

Kong   Fay  Wray   

Law  Rides   Tom  Keene   

Most  Dangerous  Game.  The  Leslie   Banks-Joel  McCrea  

Roar  of  the  Dragon  Richard  Dix-Gwili  Andre  July     12. '32. 

Thirteen   Women   Irene   Dunne-Gregory  Ratoff  

Untitled   Eric  Linden-Ricardo  Cortez  


UNITED  ARTISTS 

Features 


Running  Time 

Star  Rel.  Date  Minutes  Reviewed 
Ronald   Colman   Feb.    27.'32  110  Nov.  21 


Title 

Arrowsmith   

Cock  of  the  Air  Billie   Dove-Chester   Morris.  Jan.    23, '32  80. ..Jan.    30, '32 

Congress   Dances   Lilian  Harvey   83. ..May    28. '32 

Greeks  Had  a  Name  for  Them  .lna  Claire-M.  Evans-Blondell.Feb.    13/32  80  Nov.  28 

Scarface   Paul    Muni   Mar.    26, '32  95... May  28/32 

Sky    Devils   All  Star   Mar.    12/32  89  .  Jan.  12/32 

Struggle.  The     Zita  Johann-Hal  Skelly  Feb.      6/32  77  

Coming  Feature  Attractions 

Cynara   Ronald  Colman   

Happy    Ending   Mary  Pickford   

Kid  from  Spain.   The  Eddie  Cantor   

New  Yorker,  The   Al  Jolson   

Rain   Joan  Crawford   *.  

Robinson   Crusoe   of  the  South 
Seas   Douglas  Fairbanks   


STATE  RIGHTS 


Features 


Running  Time 
Rel.  Date  Minutes  Reviewed 
Apr.  9/32 


Mar.  5/32 

.Feb.  20/32 

.Mar.  26/32 

.Apr.  9/32 


28/32 
7/32 

20/32 
6/32 

16/32 


Title  Star  Distr 

Aren't  We  All  Gertrude    Lawrence. .  Para. -British   79. 

Blonde  Captive.  The  Capital   Films. ..Feb.  26/32.58 

Cain   Thorny  Bourdelle   ...Principal  Dis- 
tributing Corp. Jan.  15/32.78 

Cossacks  of  the  Don  Emma    Cessarskays. .  Amkino   ....  ...Mar.  18.32.81 

Crooked  Lady.  The  Austin   Trevor   MGM-British   77 

Drifter.  The   Wm.  Farnum-Noah 

Beery   Capital    Film    ..Feb.    10/32.71 ...  Mar.  26/32 

East  of   Shanghai  Henry  Kendall   B.I. P.  America  72    .Apr.  9/32 

Ebb  Tide   Joan   Barry   Para. -British  74...  Mar.  12/32 

Emil  and  the  Detectives  Fritz   Rasp   Ufa   Dec.     18  75. ..Jan.  9/32 

Explorers  of  the  World  Raspin    Prod't'ns  82  Dec.  19 

Faithful    Heart,    The  Herbert  Marshall-  Gainsborough 

Edna    Best   Gaumont  May 

First   Mrs.    Fraser.   The  Henry  Ainley   Sterling    Films..  90...  May 

Fool's    Advice,    A  Frank  Fay   Frank  Fay   Feb. 

Frail   Women   Mary    Newcomb    ...   Radio- British   71. ..Feb. 

Gentleman   of    Paris.    A  Arthur  Wontner  ...  Gaumont  78... Jan. 

Hell's   House   Jr.  Durkin-Pat  O'Brien 

Bette    Davis   B.  F.  Zeidman.   Feb.    10/32.75. ..  Feb.  20/32 

His  Grounds  for   Divorce  . . .Lien   Deyers   Ufa   Feb.     19/32.79. ..  Feb. 

Immortal    Vagabond.   The. ..  .Gustav  Froelich   .  .  .  Ufa   

In  a   Monastery   Garden  John  Stuart   Associated  Prod. 

&     Distr.  of 

America   80. 

Indiscretions    of    Eve  Steffi    Duna  British    Int'l  64. 

Keepers  of  Youth  Garry  Marsh   B.I. P.    America  70. 

Life  Goes  On  Hugh  Wakefield  ....  Para. -British   78. 

Love   Is    Love  Kathe  von  Nagy....Ufa   

Love's  Command   Dolly  Haas   Tobis   Apr.  26/32.90. 

Man   of    Mayfair  Jack  Buchanan   Paramount-Brit- 
ish  Jan. 

Midnight   Lady.    The  John  Darrow   Chesterfeld   65... June 

Missing    Rembrandt,   The..    Arthur  Wontner  .  . . .  Twickenhem 

Films   84. ..Mar. 

Money   for    Nothing  Seymour  Hicks   British    InJ'n't'l  73. ..Feb. 

Monte   Carlo    Madness  Sara   Maritaz   First    Division ..  Sept.    15/32.66.  .  .June 

Night  Like  This,  A  Ralph  Lynn   British  and  Do- 
minions  73... May  21/32 

Nine  Till  Six  Louise  Hampton  . . . .  Asso.  Radio- 
British   76  ..May  21/32 

Private   Scandal.    A  Marian  Nixon-Lloyd 

Hughes   Headline  Pic  72  Nov.  14 

Probation   John   Darrow  -  Sally 

Blane   Chesterfield   Apr.      1/32.70. .  Apr.  23/32 

Puss   in    Boots  Junior  Addario   Picture   Classics.  Mar.    27/32.38 ...  Mar.  12/32 


.88. . .June 


.  Apr. 
.June 
.  Mar. 
.Apr. 
.June 
.  May 


27/32 
4/32 


9/32 
1 1/32 
26/32 
23/32 
I  1/32 

7/32 

9/32 
1 1/32 

19/32 
13/32 
I  1/32 


Riders  of  Golden   Gulch  Buffalo  Bill,  Jr. 

Ringer,  The   Franklyn  Dyall 

Road   to   Life  Mikhail   Zharov  .. 

Ronny   Kathe   von  Nagy- 

Willy   Fritsch  .. 

Shop  Angel   Marion  Shilling 

Sign  of  Four.  The  Arthur  Wontner 


.  West  Coast 

Studios   52...  Jan.  23/32 

First   Division. ..  Sept.    15/32.65  .  .June  11/32 

..Amkino   Feb.  6/32 


May  7/32 


4/32 
12/32 


..Ufa   Apr.    13/32.82. .  Apr.  23/32 

...Tower  Prod  Mar.  19/32.71 

.  .  .Asso.  Radio- 
British   76... June 

Silver    Lining,    The  Maureen    O'Sullivan  Patrician  Pic- 
tures  58  June 

Song  Is  Over,  The  Llane  Haid   Asso.    Cinemas.  Apr.     1 1  .'32.90 ...  Mar. 

South   Sea   Adventures  Principal  Distr. 

Corp  Mar.    31/32.50.  .Apr. 

Strictly    Business   Betty  Amann   B.I.P  37...  Mar. 

Sunshine  Susie   Renate  Muller   Gainsborough   88.  .. Jan. 

Tempest.  The   Emil   Jannings   Ufa   Mar.    15/32.105. .  Mar.  26/32 

Theft  of  the  Mona  Lisa  Willy  Forst   Tobis   Mar.    27/32.92. .  .Apr.  9/32 

Trapeze   Anna  Sten   Protex   May  2/32.80. 

Two  Souls   Gustav  Froelich   Capital   Films...  Dec.    22...  100. 

Two  White  Arms  Adophe   Menjou    ...  MGM-British   80 

Unfortunate  Bride.  The  Maurice  Schwartz- 

...  Lila  Lee   Judea  Film.  Inc  

Waltz  by  Strauss.  A  Hans  Junkerman    ...Capital  Films  ..Feb.    10/32.89.    Mar.  5/32 

Water  Gypsies   Sari    Maritza   Asso.  Radio- 

„....     ,_  British   79... May  21/32 

White  Face   John   H.   Roberts  . .  Gainsborough- 

....      „,  British   71...  June  11/32 

Women    Who    Play  Mary  Newcomb-Be- 

nita  Hume   Para.  British   79... Apr.  16/32 


May 
.  Feb. 
Mar. 


9/32 
19/32 
9/32 


14/32 
6/32 
26/32 


UNIVERSAL 

Features 

Title  Star  Rel. 

Cohens  &   Kellys  in   Hollywood. .  G.    Sidney-C.    Murray  Mar 

Destry   Rides  Again  Tom   Mix   Apr. 

Doomed   Battalion.  The  Tala-Birell- Victor  Varconi  ..June 

Impatient    Maiden  Lew  Ayres-Mae  Clarke  Mar. 

Last    Ride   D.  Revier- Frank  Mayo  Dec. 

Law   and   Order  Walter  Huston-Lois  Wilson  .Feb. 

Michael   and    Mary  Edna  Best- Herbert  Marshall .  Jan. 

Murders   in  the   Rue  Morgue ....  Bela  Lugosi-Sidney   Fox  Feb. 

Nice    Women   ...Sidney  Fox-Frances  Dee  Nov. 

Night    World   Lew  Ayres-Mae  Clarke  May 

Racing  Youth   Slim  Summerville-Louise 

Fazenda   Feb. 

Scandal  for  Sale  Chas.    Bickford- Rose   Hobart  Apr. 

Steady   Company   Norman  Foster-June  Clyde... Mar. 

Stowaway   Fay  Wray-Leon  Waycoff  Apr. 

Unexpected  Father.  The  Slim  Summerville-Zazu  Pitts.  Jan. 


Coming  Feature  Attractions 


Running  Time 
Date        Minutes  Reviewed 

28/32  .75...  Mar.  19/32 

17/32  

16/32. 


'32. 

28  

7/32. 
31/32. 
21/32. 
28.... 
5/32. 


80 
.63 

.73.  . .  Mar 


Feb.  6/32 


.78.. 

61 . . 

67.. 
.58. . 


12/32 
..Nov.  21 
Feb.  20/32 
Feb.  27/32 
June  4/32 


14/32  63  Dec.  12 

17/32         75...  Apr.  16/32 

14/32  Jan.  30/32 

11/32  50. ..Mar.  19/32 

3/32  62...  Apr.  16/32 


Back    Street   Irene   Dunne- John  Boles  

Fast    Companions   Tom   Brown     June    23/32   78. 

Jungle    Mystery   Cecelia  Parker   

Mail   Goes  Through,  The  Pat  O'Brien-Ralph  Bellamy  

My   Pal  The   King  Tom  Mix   

Old    Dark    House  Boris    Karloff-L.  Bond  

Radio   Patrol  Rob't   Armstrong-June  Clyde- 

Lila   Lee   June      2/32   68. 

Rider  of  Death   Valley  Tom   Mix-Lois  Wilson  May    26/32  78. 

Texas  Bad  Man  Tom   Mix   June  30/32  

Tom   Brown  of  Culver  Tom   Brown   July  14/32  


WARNER  BROTHERS 

Features 

Title  Star  Rel. 

Beauty   and   the   Boss  M .   Marsh-W.   William  Apr. 

Crowd  Roars,  The  Cagney- Blondell   Apr. 

Expert.   The   Charles  "Chic"   Sale  Mar. 

Heart  of  New  York.  The  Smith   &   Dale  Mar. 

High   Pressure   Wm.   Powell- Evelyn   Brent. ..Jan. 

Manhattan    Parade   W.   Liqhtner-Butterworth  ...Jan. 

Man    Wanted   Kav  Francis   Apr. 

Man   Who   Played   God   George  Arliss   Feb. 

Mouthpiece.  The   Sidney   Fox-Warren  William.  May 

Play    Girl   Loretta  Young-Norman  Foster- 

Liqhtner   Mar. 

So    Big   Barbara  Stanwyck   *pr. 

Street   of    Women  Kay  Francis   June 

Taxi!   Jas.  Cagney-Loretta  Young... Jan. 


Date 
9/ 

16/ 
5/ 

26.' 

30.' 

16. 

23/ 

20.' 
7. 


Running  Time 

Minutes  Reviewed 


.66. . 
. .84. . 

.  69  . . 
. . 74. . 
74.  . 


Feb.  27/32 

Apr.  2/32 

Mar.  5/32 

Mar.  12/32 


32  77. 

32  83. 

32  83. 

32  86. 


Jan. 
Jan. 


9/32 
2/32 


Mar.  25/32 
Feb.  13/32 
Mar.  26/32 


12/32  81...  Feb.  27/32 

30/32  82...  Mar.  19/32 

4/32         60...  June  4/32 

23/32  68... Jan.  16/32 


Coming  Feature  Attractions 

Big   City   Blues  Joan  Blondell   

Blessed    Event   Lee  Tracy- Mary  Brian  

Jewel   Robbery   Wm.   Powell-Kay  Francis  July    30/32  68... June  11/32 

Night    Flower.    The  B.  Stanwyck   Aug.  6/32  

One  Way  Passage  Wm.  Powell-Kay  Francis  

Ride    Him   Cowboy  John  Wayne     

Successful  Calamity.   A  George  Arliss  72  

Two  Aqainst  the  World  Constance  Bennett   Aug.  20/32  

Winn»r   Take   All  James  Cagney   July      2/32  67  

Without  Consent   Ann  Dvorak-David  Manners .  .  July  23/32  


TIFFANY 

Features 

Running  Time 

Title  Star  Rel.  Date        Minutes  Reviewed 

Hotel  Continental   Peggy  Shannon-Theodor  Von 

Eltz  Mar. 

Lena   Rivers   Charlotte  Henry-M.  Galloway. Mar. 

Near  the  Trail's   End  Bob   Steele   Sept. 

Pocatello  Kid   Ken  Maynard   Dec. 

Strangers  of  the  Evening  Zasu  Pitts- Lucien  Littl efleld .  May 

Sunset  Trail   Ken  Maynard   '  Jan. 

Texas  Gun- Fighter   Ken  Maynard   Feb. 

Whistlin'   Dan   Ken  Maynard   Mar. 

X   Marks  the  Spot  Lew  Cody-Sally  Blane  Nov. 


7/32  71.. 

28/32  67. . 

20  55. 

6  61.. 

15/32  70. . 

3/32  82. . 

7/32  63. . 

20/32  61. . 

29  72. . 


Feb.  6/32 
May  28/32 


.  Jan. 
.June 
.  Jan. 
.  Feb. 
.Mar. 


9/32 
1 1/32 
30/32 
20/32 
26.  32 


.Dec.  12 


Coming  Feature  Attractions 


Hell    Fire   Austin  Ken  Maynard   

Last   Mile.  The  

Man  Called   Back,  The  Conrad    Nagel-Doris  Kenyon. 


WORLD  WIDE 


Title 
Cannonball 


.63. 
.62. 
.58..  .Mar 


Mar.  19/32 


Features 

Running  Time 

Star                               Rel.  Date        Minutes  Reviewed 

Express.   The  Tom  Moore-Rex  Lease-Lucille 

Browne   Feb.  7/32. 

Devil    on    Deck  Reed  Howes-Molly  O'Day.  ..Jan.  1/32 

Law  of  the   West  Bob  Steele   Mar.  20/32. 

Man  from  Hell's  Edges.  The  Bob  Steele   June  5/32.. 

Mounted    Fury   J.  Bowers-Blanche   Mehaffey.  Dec.  I  

Riders  of  the  Desert  Bob  Steele   Apr.  24/32 

South  of  Sante  Fe   Bob  Steele   Jan.  8/32  

U.  S.  C.-Notre  Dame  Football   Game   Jan.     17/32  50... Jan.  30.32 


.61. 
.65. 
.59. 
.61. 
.50. 


.June 
.Jan. 
.  May 


26/32 
4/32 
9/32 

28/32 


Coming  Feature  Attractions 


Bachelor's   Folly   Herbert  Marshall-Edna  Best  

Racetrack   Leo  Carillo   June  5/32 


Now  they're  "shooting" 
it  on  location,  too 

FoR  some  time  after  its  announcement, 
Eastman  Super-sensitive  Panchromatic  Film  was 
used  chiefly  under  artificial  light.  Now  many 
cameramen  are  "shooting"  it  on  location,  too 
...for  these  reasons:  (l)  Its  speed  substantially 
lengthens  the  photographic  day... (2)  It  offers 
special  advantages  in  photographing  certain 
types  of  scenes  and  costumes. ..  (3)  In  scenes 
it  yields  that  subtly  superior  quality  which 
marks  the  most  advanced  motion  picture  pho- 
tography...  (4)  It  gives  the  cinematographer  a 
single  negative  medium  for  all  purposes... a 
medium  which,  once  fully  understood,  affords 
a  range  of  possibilities  bounded  only  by  the 
user's  imagination  and  technical  skill.  Eastman 
Kodak  Company.  (J.  E.  Brulatour,  Inc.,  Distrib- 
utors, New  York,  Chicago,  Hollywood.) 


Eastman  Supersensitive 

Panchromatic  Negative  (Gray -backed) 


HERE  IS  FINE  ENTERTAINMENT! 


MAN 

FROM  YESTERDAY 

I  with 

CLAUDETTE  COLBERT 
and  CLIVE  BROOK 


MOTION  PICTURE 

HERALD 

A  CONSOLIDATION  OF  EXHIBITORS  HERALD-WORLD  AND  MOTION  PICTURE  NEWS 


HOLLYWOOD'S 
INNER  RING 

bY  MARTIN  QUICLEY 


Vf»l     107    TMft    11        Entered  as  second-class  matter,  January  12,  1931.  at  the  Post  Office,  at  New  York.  N.  }'..  under  the  act  of  March  3.  1879.  Pub  T  a- 

VUJ.  1UI,  r*U.  XO       lished  Weekly  by  Quigley  Publishing  Co..  Inc..  at  1790  Broadway    New  York.  Subscription,  $3.00  a  year.  Single  copies,  25  rente.         J  UHe  lyo2 


The  NEXT  SPEAKER 
needs  no  INTRODUCTION! 

An  expectant  hush  falls  over  the 
audience*  Every  other  speaker  has 
been  heard  from,  but  the  listen- 
ers have  been  waiting  patiently 
for  the  headliner  to  talk.  All  eyes 
are  focussed  on  him.  There  is  a 
tenseness  in  the  atmosphere.  In 
next  week's  issue  of  this  magazine 
you  will  read  what  he  has  to  say 
about  his  production  plans  for 
1932-33! 


F  R  I  D  A 

opening  day 
take  sets  new 
high  for  house! 


URSDAY 

;est  preview 
si  n  ess  in 
ind  history! 


SUNDAY 

most  sensational 
week-end  fig- 
ures Broadway 
has  seen  in  years! 


SATURDAY 

50%  over  best 
single  day  of 
"The  Crowd 
Roars"! 


929  it  would  have  been  a  sensation 
In  1932  it's  a  miracle!  Shattering  not 
/  Cagney  records  but  house  records! 
lot  merely  breaking  records*. .but  top- 
3  them  by  30,  40,  50  percent!  —  Not 
a  lucky  break.., but  a  natural  climax 
he  amazing  1932  Success  Series  from 

VARNER  BR 


t  comedy 
iey  at  his 
.  Another 
f:imed  win- 
rom  the 
fr  stables." 
hn  Daily, 
es  a  terrific 
'tout.  As  hil- 
usly  funny 
punch-packed 
we've  seen 
is  year... House 
was  jammed  to  an 
S.  R.O.  Audience 
roared,  shouted 
...It's  all  swell 
stuff. . .  scream- 
in  giy  funny."— 
IM.Y.  Daily  News. 
"A  knockout ! 
Don't  miss  it! 
Champion  of  ail 
the  ring  movies 
and  the  greatest 
<*f  all  the 
ney's.  It's 
exciting, 
!y  dra- 
oari- 
\  It 


nustn't 
ok."— A/.V. 
^trror.  "Full  of 
laughter.  Unceas- 
ing  ramble  of 
laughs...  Bubbles, 
with  humor."  — 
N.  Y.  American  J, 
"Audience  hung 
onto  every  word, 
applauded  every 
gesture."—  N.Y.{ 
Journal. 


"Look  this  over  carefully,  gentlemen,  because 

YOU'VE  NEVER  SEEN  ANYTHING  LIKE  IT  BEFORE!" 


WARNER 

FIRST  NATIONAL 

As  certain  as  the  calendar... Here's  what  you'll  get  and  when 
you'll  get  it  — from  Warners  and  First  National  for  the  rest 
of  1932! 

Product  not  only  planned  but  dated... Not  only  dated  but  90% 
completed.  Including  ONE-FOURTH  of  next  season's  releases! 

Never  such  a  production  accomplishment  in  picture  annals 
...Never  before  have  you  been  able  to  blueprint  your  plans 
for  a  new  season  6  MONTHS  AHEAD! 

That's  why  we  say— Examine  this  list  carefully.  It  makes  thrill- 
ing reading!  Check  the  Star  values... Note  the  tremendous 
story  buys  —  the  powerful  box-office  titles  . . . 

Then  sign  a  Warner-F.N.  contract  and  breathe  easier  about 
the  future  of  your  theatre— and  your  industry! 


The  Only  Companies  That  Are 
READY  NOW  for  1932-33 


YOUR    PROSPERITY  CHART 


FOR  JULY 


July  2nd 
"THE  DARK  HORSE"** 

With  Warren  William, 
Bette  Davis,  Guy  Kibbee. 
The  industry's  new  sensa- 
tion. 


July  9th 

"WEEK-END 
MARRIAGE"** 

With  Loretta  Young,  Nor- 
man Foster,  George  Brent. 
From  the  best-seller  by 
Faith  Baldwin. 


Aug.  6th 

"STRANGER  IN  TOWN"* 

With"Chic"  Sale,  Ann  Dvorak, 
David  Manners,  Noah  Beery, 
Raymond  Hatton. 


Sept.  3rd 
CONSTANCE  BENNETT 
in  "TWO  AGAINST  THE 

WORLD"*  and 

EDWARD  G.  ROBINSON 
,n  "TIGER  SHARK"** 


Oct.  1st 
"BLESSED  EVENT"* 

With  Lee  Tracy,  Mary  Brian. 
From  the  biggest  stage  comedy 
smash  of  1932. 


Nov.  5th 
"LIFE  BEGINS"** 

With  Loretta  Young,  Eric 
Linden,  Aline  MacMahon. 


Dec.  3rd 

"THREE  ON  A  MATCH"** 

(TenutiTe  Title) 

With  Joan  Blondell,  War- 
ren William,  Ann  Dvorak, 
Bette  Davis. 


July  16th 

JAMES  CAGNEY  in 
'WINNER  TAKE  ALL"* 

With  Marion  Nixon,  Guy 
Kibbee,  Dickie  Moore. 


July  23rd 

BARBARA  STANWYCK 
"THE  NIGHT  FLOWER"* 


With  George  Brent,  Hardie 
Albright.  From  the  best- 
seller by  Arthur  Stringer. 


July  30th 
"MISS  PINKERTON"**| 

By  Mary  Roberts  Rinehart. 
With    Joan  Blondell, 
George  Brent. 


FOR  AUGUST 


Aug.  13th 

WILLIAM  POWELL 
and  KAY  FRANCIS  in 
"JEWEL  ROBBERY"* 

From  this  season's  B'way  hit. 


Aug.  20th 
"CROONER"** 

With   David   Manners,  Ann 
Dvorak,    Ken   Murray,  Guy 
Kibbee. 


Aug.  27th 
"DOCTOR  X"** 

Mightiest  of  all  mystery  hits. 
With  Lionel  Atwill,  Fay  Wray 
Lee  Tracy. 


FOR  SEPTEMBER 


Sept.  10th 

"BIG  CITY  BLUES"* 

With  Joan  Blondell,  Eric  Linden. 

ana  RUTH  CHATTERTON  in 
"PAGES  FROM  LIFE"** 

With  George  Brent.  From  best- 
selling  novel,  "Children  of  Pleasure' 


Sept.  17th 
JOE  E.  BROWN 

in 

"YOU  SAID  A 
MOUTHFUL"** 


FOR  OCTOBER 


Oct.  8th 

RICHARD  BARTHELMESS  in 
"CABIN  IN  THE  COTTON"** 

with  Bette  Davis,  Dorothy  Jordan. 
From  the  best-seller  by  Harry 
Harrison  Kroll. 


Oct.  15th 

DOUGLAS  FAIRBANKS,  JR., 
NANCY  CARROLL, 

in  "REVOLT"* 

(Tentative  Title) 

With  Lilyan  Tashman 


FOR  NOVEMBER 


Nov.  12th 

WILLIAM  POWELL 
KAY  FRANCIS  in 
'ONE  WAY  PASSAGE"* 

With  Aline  MacMahon. 


Nov.  19th 

JOE  E.  BROWN 

in 

CAMPUS  HERO"** 


Sept.  24th 

GEORGE  ARLISS  in 
"A  SUCCESSFUL  CALAMITY"* 

With  Mary  Astor,  Grant  Mitchell. 
From  the  famous  play  by  Clare 
Kummer. 


Oct.  27th 
BARBARA  STANWYCK 

in 

"THE  PURCHASE  PRICE"* 


Nov.  26th 
"20,000  YEARS  IN 
SING  SING"** 

With  George  Brent,  Ann 
Dvorak.  From  best-seller  by 
Warden  Lawes  of  Sing  Sing. 


FOR  DECEMBER 


Dec.  10th 

EDW.  G.  ROBINSON 
in  "SILVER  DOLLAR"** 

With  Bette  Davis,  Aline 
MacMahon,  Alan  Dinehart. 


Dec.  17th 

"I  AM  A  FUGITIVE"* 

With  Paul  Muni.  From  the 
sensational  book  by  Robt. 
E.  Burns. 


Dec.  24th 


GEORGE  ARLISS 

in  "THE 
ADOPTED  FATHER"* 


Dec.  31st 

"THEY  CALL  IT  SIN"** 

With  Loretta  Young,  David 
Manners,    George  Brent, 
Una  Merkel. 


(This  schedule  will  be  changed  only  \ 
if  it  is  to  your  interest  to  do  so./ 


READY 
AUG.  r ! 


*A  WARMER  BROS.  PICTUI 
!*A  FIKST  NATIONAL  PICTURE 


for  1932-'33  will  be 


This  industry  faces  new  problems. 

Past  experience  will  help  to  solve 
some  of  them. 

But  leadership  is  required  to 
overcome  them  all. 

That  leadership  is  evident  in  the 
policies  now  being  established  in 
the  New  and  Greater  Fox  Film 
Corporation. 

Foresight  and  the  courage  to 
pioneer  are  the  fundamentals  of 
these  policies. 

Progress  and  stability  will  be 
their  results  —  not  only  for  Fox 
but  for  the  entire  industry. 


WATCH  FOX  THIS  TEAR  2 


©C1B  159049 

m  24  IS32 

MOTION  PICTURE  HERALD 


Vol.  107,  No.  13 


June  25,  1932 


THE  SHOEMAKER  &  HIS  LAST 

IN  the  fabled  days  of  '29  the  editor  of  MOTION  PICTURE 
HERALD,  then  engaged  in  motion  picture  production,  was 
invited  by  Mr.  Martin  Quigley  to  contribute  a  view  of  the 
outstanding  aspect  of  the  industry  to  the  Motion  Picture  Al- 
manac of  that  year.  The  resultant  screed  was  a  blunt  sugges- 
tion that  in  view  of  the  preoccupation  of  the  barons  of  Broad- 
way with  the  stock  market  there  was  sterling  opportunity  for 
the  launching  of  a  movement  for  the  return  of  motion  picture 
men  to  the  motion  picture  industry. 

It  was  to  be  observed  then  that  a  number  of  able  gentlemen, 
by  engaging  in  the  production  and  marketing  of  motion  pic- 
tures, had  created  a  large  industry  and  some  considerable 
dollar  fortunes,  and  having  arrived  at  this  happy  estate,  forgot 
largely  about  the  motion  pictures  and  engaged  in  playing  with 
the  dollars,  in  the  dumb  business  of  magnating. 

Only  recently  have  some  of  these  gentlemen  seriously  con- 
sidered the  actual  return  to  the  picture  business.  Meanwhile 
the  motion  picture  industry  has  reaped,  and  is  still  reaping,  the 
aftermath.  It  is  all  forcibly  borne  in  on  one  by  the  current 
press  dispatches  from  Washington  anent  the  affairs  and  oper- 
ations of  Mr.  William  Fox  as  discussed  before  the  Senate  com- 
mittee investigating  the  stock  market.  It  is  to  be  recalled  that 
so  long  as  Mr.  Fox  operated  the  motion  picture  enterprises  and 
the  late  John  C.  Eisele,  treasurer,  handled  the  financing  of 
Fox  they  had  a  robust  concern. 

In  view  of  the  much  that  has  been  said  about  "banker  in- 
fluence" and  "banker  control"  of  the  motion  picture,  it  may 
be  wholesome  to  consider  for  a  moment  some  of  the  prior 
happenings  under  the  hands  of  motion  picture  men  who  turned 
their  back  on  the  screen  to  play  at  finance. 

This  is  still  the  motion  picture  industry,  and  its  opportunities 
are  motion  picture  opportunities. 

AAA 
MR.  "OBSERVER"  PROMISES 

WHEN  Mr.  "Observer"  of  the  Hollywood  Herald  read 
our  masterly,  even  tempered  and  genteel  but  pointed 
remarks  about  his  fuss-budgety  old  Tory  style  of 
defense  of  Hollywood  against  the  pungent  observations  of 
Miss  I.  A.  R.  Wylie  in  Harpers  Magazine,  he  went  off  in  a 
red  faced  rage,  broke  two  churchwarden  pipes  and  spilled  his 
pouch  of  Capstan  plug  cut.  Continuing  to  evade  the  issue 
and  avoiding  the  facts,  he  wrote,  with  a  tremulous  spluttering 
quill  pen,  a  diatribe  concerning  the  personal  career  of  the 
editor  of  Motion  Picture  Herald.  The  unsullied  record  of  this 
editor  stands  like  a  sheaf  of  lilies  against  the  pink  and  mauve 
horizons  of  the  motion  picture  world.  Meanwhile  Mr.  "Ob- 
server," with  curious  self-assurance,  has  flatly  promised  that 
something  is  to  be  done  about  matters  out  there,  immediately. 
We  shall  await  performance  with  our  usual  breathless  antici- 
pation. 


BEAUTY  ON  THE  SCREEN 

FOR  many  years  beauty,  sheer  pictorial  beauty,  was  an 
important  asset  of  the  screen. 
Since  the  coming  of  sound  the  word  has  scarcely  been 
used  in  the  vocabulary  of  either  the  makers  or  critics  of  the 
motion  picture. 

Something  considerably  more  significant,  more  sinister,  than 
neglect  and  preoccupation  is  involved.  The  motion  picture 
has  become  "punch  crazy,"  in  panting  pursuit  of  speaking 
stage  climaxes  and  the  fussy  business  of  wordy  gags.  It  has 
been  very  considerably  forgotten  that  the  motion  picture 
should  still  be  made  with  the  camera  and  that  the  microphone 
is  an  attachment,  an  accessory,  both  as  a  mechanism  and  as  a 
tool  of  the  art  of  expression.  The  word  as  thus  far  applied 
to  the  screen  has  vastly  increased  the  motion  picture's  ca- 
pacity for  innuendo  and  salacity,  but  not  even  the  stoutest 
defender  of  the  current  technique  has  ventured  to  say  that 
it  has  been  used  to  enhance  lure  and  glamour. 

In  part,  this  has  resulted  from  taking  the  drama  of  the 
screen  indoors  and  playing  it  close  to  the  microphone.  The 
great  open  spaces  which  gave  relief  to  eye  and  mind  are  in 
the  main  implied  in  the  lines  and  action  with  about  the  same 
degree  of  verisimilitude  afforded  by  the  treadmill  chariot 
scenes  in  the  stage  version  of  "Ben  Hur." 

An  occasional  short,  as  for  example  "Manhattan  Medley" 
in  the  Magic  Carpet  of  Movietone,  takes  cognizance  of  the 
existence  of  a  value  in  abstract  pictorial  beauty,  but  screen 
expressions  of  the  kind  are  so  rare  as  to  be  notable  excep- 
tions. Currently  there  is  in  release  an  expeditionary  produc- 
tion made  in  Malaysia  containing  a  plethora  of  punch  ma- 
terial and  not  a  scene  which  is  calculated  to  convey  to  the 
audience  any  part  of  the  atmosphere  of  the  great  dank, 
green,  steaming  Jungle,  its  tangles  of  mystery  and  smelly 
darks  where  danger  lurks  and  all  living  things  are  in  a  tense 
stalking  war  of  life.  In  the  quest  of  box  office  value  the 
picture  has  been  made  a  series  of  catfights.  With  a  feeling 
for  romance  and  beauty,  it  might  have  become  supreme 
drama. 

Further,  the  same  mad  pursuit  of  sensational  effect,  which 
is,  to  be  sure,  self-defeating,  appears  in  many  exploitation 
expressions.  There  is  an  element  in  the  school  of  showman- 
ship which  appears  to  deem  it  unmanly  for  a  showman  to 
recognize  any  beauty,  save,  perhaps,  that  of  the  feminine 
figure.  There  is  a  clamor  for  red,  red,  red  and  what  is 
elegantly  termed  "stud  horse"  type.  Merchandisers  in  many 
lines  who  address  themselves  to  the  big  popular  mass  audience 
key  their  appeal  to  fit  the  mood  of  the  offering.  A  few 
years  ago  a  sort  of  sensation  was  caused  on  Broadway  by  a 
bit  of  motion  picture  literature  which  was  marked  by  its 
elegance  in  materials  and  treatment.  The  whole  industry 
talked  about  it,  and  damned  it  because  it  was  not  what 
was  called  "showmanship" — forgetting,  the  while,  that  it  had, 
by  the  very  uproar,  proved  its  attention  value. 


MOTION  PICTURE  HERALD  MARTIN  QUIGLEY,  Editor-in-Chief  and  Publi$her 

Incorporating  Exhibitor's  Herald,  founded  1915;  Motion  Picture  News,  founded  1913:  Moving  Picture  World,  founded  1907:  Motography.  founded  1909; 
The  Film  Index,  founded  1906.  Published  every  Thursday  by  Quigley  Publishing  Company,  1790  Broadway,  New  York  Citv,  Telephone  Circle  7-3100.  Martin  Quigley, 
Editor-in-Chief  and  Publisher;  Cohnn  Brown,  Vice-President  and  General  Manaeer-  Terry  Ramsaye,  Editor;  Ernest  A.  Rovelstad,  Managing  Editor:  Chicaeo  office. 
407  South  Dearborn  street,  Edwin  S.  Clifford,  manager;  Hollywood  office.  Pacific  States  Life  Building,  Leo  Meehan.  manager;  London  office.  41  Redhill  Drive,  Edgware, 
London,  England,  W .  H.  Mooring,  representative;  Berlin  office.  Katharinstrasse  3.  Berlin-Halinsee,  Germany,  Hans  Tintncr,  representative;  Paris  office,  1  Rue  Gabrielle 
Paris  18  .  France,  Paul  Gordeaux,  representative;  Sydney  office,  102  Sussex  street,  Sydney,  Australia,  Cliff  Holt,  representative;  Mexico  City  office,  James  Lockhart 
Apartado  269.  Mexico  City,  Mexico.  Member  Audit  Bureau  of  Circulations.  All  contents  copyright  1932  by  Quigley  Publishing  Company.  All  editorial  and 
business  correspondence  should  be  addressed  to  the  New  York  Office.  Better  Theatres  (with  which  The  Showman  is  incorporated),  devoted  to  the  construction 
equipment  and  operation  of  theatres,  is  published  every  fourth  week  as  section  2  of  Motion  Picture  Herald.  Other  Ouigley  Publications:  Motion  Picture  Daily 
The  Hollywood  Herald,  The  Motion  Picture  Almanac,  published  annually,  and  The  Chicagoan. 


8 


MOTION    PICTURE  HERALD 


June    25,  1932 


HOLLYWOOD'S  INNER  RING 

by  MARTIN  QUIGLEY 


LANCES  continue  to  be  broken 
against  the  armor  which  has 
been  set  up  to  safeguard  sal- 
aries and  other  costs  of  production 
in  Hollywood. 

1  One  company  executive  after  an- 
other goes  out  to  Hollywood,  tells 
that  ruin  is  just  ahead  if  costs  are 
not  pulled  down  and  calls  upon  the 
studios  for  action. 

f  But  the  old-time  system  of  in- 
flated salaries  and  extravagant  costs 
goes  merrily  on  its  way. 

1  It  is  true  that  there  have  been 
curtailments.  Various  persons  pro- 
fessionally associated  with  the  pro- 
duction of  motion  pictures  have 
been  subjected  to  payroll  decreases. 
Purchases  for  production  are  being 
argued  about  a  little  more  insistent- 
ly. Grounds  for  much  conversational 
economy  have  been  provided  in  the 
cutting  of  minor  salaries.  The  salary 
rolls  covering  stenographers  and 
clerks  can  be  and  are  displayed  in 
a  manner  of  glowing  pride. 

f  But  major  costs  largely  remain 
protected  and  secure  behind  an 
armor-plate  system  against  ivhich 
the  attacks  from  New  York  fall  in- 
effectually as  so  many  broken  lances. 

1  This  extraordinary  situation  exists 
because  the  evil,  as  devastating  and 
calamitous  as  it  is,  has  not  been  at- 
tacked at  its  roots.  Either  those 
mainly  responsible  do  not  know 
where  the  root  of  the  evil  lies,  or 
are  unwilling  or  unable  to  do  any- 
thing about  it. 

f  The  root  of  the  evil  lies  in  the 
exaggerated  and  absurd  schemes  of 
compensation  enjoyed  by  the  ring- 
leaders in  production. 

f  What  this  compensation  amounts 
to  in  the  various  individual  cases  is 
quite  generally  understood  in  Holly- 
wood by  all  persons,  including  the 
rank  and  file.  It  is  a  matter  of  com- 
mon knowledge  that  one  executive 
after  another  has  refused  either  to 
submit  to  a  cut  in  compensation  or 
else  any  decrease  accepted  is  not 
abandoned  but  only  temporarily  de- 


ferred. Many  of  the  captains  of 
production  have  been  calling  upon 
their  troops  to  go  where  they  have 
specifically  indicated  they  will 
neither  lead  nor  follow.  The  result, 
quite  naturally,  has  been  that  the 
economy  program  in  anything  like 
its  correct  proportions  and  extent 
has  been  a  failu re. 

f  The  inner  ring  in  Hollywood  is 
entrenched.  It  is  only  mildly  con- 
cerned with  the  eventual  fortunes 
of  the  industry.  Its  immediate  con- 
cern is  to  hold  out  in  its  present 
position  a  while  longer.  It  obes  not 
want  production  costs  lowered  be- 
cause such  a  procedure  would  in- 
volve the  lowering  of  its  own  com- 
pensation. It  is  not  genuinely  in- 
terested in  economies  because  its 
objective  is  rather  to  make  a  name 
for  itself  than  to  make  a  profit  for 
its  company.  It  assumes  to  hold  a 
magic  charm  over  production  of 
motion  pictures  and  warns  off  in 
one  way  or  another  any  non-lodge 
member  who  would  presume  to 
penetrate  into  the  charmed  circle. 

f  It  is  frequently  remarked  that 
"Hollywood  hasn't  even  heard  of 
the  depression".  What  is  actually 
meant  is  that  Hollywood  has  not 
yet  heard  of  the  depression  in  the 
only  language  which  is  thoroughly 


This  IVeek 

Hollywood's    Inner    Ring   —  by  Martin 

Quigley  Page  8 

Allied  States  plans  to  enter  national 
politics,  using  screens  of  theatres  to  help 
elect  candidates  favorable  to  cause  of  the 
independent    exhibitors  Page  9 

Turn  to  "home-spun  yarns,"  is  exhibitors' 
appeal  in  Herald's  "Ten  Biggest  Money 
Making   Stars"  survey  Page  10 

Weather  man  sets  record  by  providing 
sunny  day  for  Film  Daily  Golf  Tourna- 
ment Page  23 

William  Fox  is  sued  for  $5,000,000  by 
Fox  Theatres  Corporation;  Fox  must 
appear  before  Senate  banking  committee 
at  Washington  Page  12 

British  exhibitors  fail  to  act  on  pleas  for 

trade  protection  Page  11 

Details  of  instructions  of  Internal  Revenue 

Bureau  for  filing  of  admission  tax  returns   Page  17 

Emanuel  Cohen  becomes  Paramount  pro- 
duction  head   as   Schulberg   retires  Page  20 


understandable  by  various  of  the 
elements  there.  That  language  is  the 
language  of  money.  Persons  who 
are  still  receiving  salaries  of  several 
thousands  of  dollars  a  week  need 
not  and  should  not  be  expected  to 
know  there  has  been  a  depression. 

1  Hollywood  is  very  definitely  in 
the  hands  of  a  clique — a  clique 
which  has  labored  long  and  diligent- 
ly to  entrench  itself  politically,  so- 
cially and  financially.  It  has  ready 
answers  to  all  complaints.  It  has 
prepared  explanations  of  why  any- 
thing that  does  not  suit  its  own 
particular  plans  will  not  work.  Pass- 
ingly strange  is  the  fact  that  there 
is  hardly  a  good  word  to  be  said 
for  the  production  system  by  any- 
one, in  or  out  of  the  industry,  ex- 
cept by  those  who  are  enjoying  its 
rich  and  luscious  fruits.  Perhaps  they 
are  all  right  and  the  rest  of  the 
world  is  all  wrong — but  such  a  pre- 
sumption does  not  afford  sufficient- 
ly firm  ground  to  stand  upon,  par- 
ticularly in  times  like  these. 

1  For  a  long  time  the  essential 
profitableness  of  the  motion  picture 
business  allowed  a  margin  which 
was  ample  to  cover  mistakes,  ex- 
travagances, wastes,  wages  nowhere 
else  in  the  world  duplicated,  and 
various  other  things  which  were  con- 
sidered to  be  part  of  motion  pic- 
ture production.  But  for  a  consid- 
erable period  the  motion  picture 
business  has  not  only  not  been  that 
profitable  but  it  has  not  been  prof- 
itable at  all.  Hence  the  dream- 
world of  Hollywood  has  been  living 
an  existence  which  is  not  based 
upon  realities. 

f  The  only  conceivable  justification 
for  salaries  of  from  two  to  ten 
thousand  dollars  a  week  is  because 
the  enterprises  concerned  are  suf- 
ficiently profitable  to  allow  such 
salaries  to  be  paid. 

'f  What,  then,  is  the  justification 
for  the  continuance  of  such  salaries 
in  Hollywood  under  existing  condi- 
tions and  WHY  AND  HOW  ARE 
THEY  BEING  CONTINUED? 


June    25,  1932 


MOTION    PICTURE  HERALD 


9 


ALLIED  PLANS  GOING  INTO  POLITICS 
FOR  LAWS  HELPING  INDEPENDENTS 


Every  Allied  Theatre  Would 
Lend  Screen  to  Aid  Spon- 
sored Candidates;  "Vigilan- 
tes" Would  Fight  10c  Tax 

By  SHERWIN  A.  KANE 

Plans  for  putting  into  effect  Allied's  long 
contemplated  program  of  seeking  legislative 
and  political  aid  in  obtaining  relief  from 
industry  conditions  adversely  affecting  the 
independent  exhibitor  are  being  drafted 
during  the  current  meetings  of  the  Allied 
Board  of  Directors  and  Eastern  independ- 
ent exhibitors  at  the  St.  Charles  Hotel, 
Atlantic  City. 

Not  included  in  the  subjects  to  be  pre- 
sented at  the  open  sessions,  definite  recom- 
mendations will  be  made  and  instructions 
drawn  under  which  every  Allied  theatre 
will  lend  its  screen  to  the  support  of  ap- 
proved candidates  for  political  office,  both 
local  and  federal,  during  the  fall  campaign. 
By  the  election  of  Allied  sponsored  political 
candidates,  the  theatre  association  hopes  to 
bring  about  local,  state  and  federal  legisla- 
tion regarded  as  desirable  for  independent 
exhibitors.  The  political  participation  cam- 
paign will  also  include  the  formation  of 
local  vigilante  committees  throughout  the 
country  to  ward  off  a  lowering  of  admis- 
sion tax  exemptions  to  10  cents,  which  Al- 
lied regards  as  likely  at  the  next  session  of 
Congress,  when,  Allied  leaders  believe,  it 
will  be  apparent  that  the  present  revenue 
bill  is  insufficient  for  balancing  the  budget. 

Considered  second  in  importance  at  the 
meeting  is  the  plan  of  the  organization  to 
marshal  independent  buying  power  to 
guarantee  playing  time  for  independent 
productions.  Such  a  deal  not  only  would 
direct  important  revenue  into  Allied's 
treasury  through  premiums  paid  by  the  in- 
dependent producers,  but  would  also  solve 
the  problem  of  a  shortage  of  product  which 
Allied  felt  nationally,  particularly  among 
small  double  featuring  theatres. 

Here  from  Hollywood  to  discuss  the  co- 
operative deal  with  Allied  executives  are 
Leon  Lee  and  Louis  King,  representing  a 
group  of  independent  producers.  At  least 
two  others  are  expected  to  arrive  from  the 
Coast  Thursday  and  an  important  independ- 
ent distributor  was  scheduled  to  participate 
in  the  discussions  Thursday  as  well. 

A  brief  introductory  session  presided  over 
by  Sidney  Samuelson,  president  of  Allied 
of  New  Jersey,  was  given  over  to  a  state- 
ment of  the  convention  order  of  business. 

Among  the  legislative  possibilities  which 
Allied  sees  hope  of  being  advanced  at  the 
lame  duck  session  of  Congress  are  the 
Brookhart  bill,  the  copyright  measure  and 
the  bill  for  federal  investigation  of  the  in- 
dustry. Referring  to  the  likelihood  of  the 
matter  being  introduced,  Samuelson  cited 
the  disclosures  made  during  the  questioning 
of  Harry  Warner  and  concerning  William 
Fox  by  a  Senate  committee  investigating 
stock  exchange  transactions. 

Those  disclosures,  Samuelson  said,  have 
paved  the  way  for  a  federal  investigation 


SECOND  RUN 
ON  TELEVISION! 

-  During  the  running  recently  of  the 
famed  English  Derby  at  Epsom 
Downs,  the  Metro  pole,  important  Lon- 
don house,  gave  a  television  showing 
of  the  race.  According  to  Phil  Hy- 
ams,  a  competitive  exhibitor  who  had 
noted  the  crowds  attending  the  per- 
formance approached  Mr.  Hyams,  ask- 
ing how  he  should  go  about  obtaining 
the  Derby  television  transmission  for  a 
second  run. 


of  the  industry.  The  copyright  bill,  he  said, 
is  still  a  live  subject,  and  the  Brookhart 
bill  far  from  dead,  despite  its  author's 
recent  defeat  for  renomination. 

In  addition,  Samuelson  said  legislative 
action  would  be  sought  in  the  New  Jersey 
legislature  next  fall  for  the  regulation  of 
protection  unless  state  zoning  relief  was 
allowed  by  distributors  this  summer.  He 
claimed  credit  for  Allied  for  the  defeat  of 
the  New  Jersey  state  admission  tax  and 
for  independent  theatre  owners  in  main- 
taining a  federal  admission  tax  exemption 
above  ten  cents.  In  referring  to  the  latter 
he  said: 

"We  are  glad  the  federal  tax  bill  has 
been  passed,  even  though  it  hits  some 
of  us." 

Product  shortage  will  also  occupy  much 
of  the  meeting's  time,  Samuelson  indicated. 
He  announced  that  four  representatives  of 
independent  producers  would  arrive  from 
Hollywood  Thursday  to  discuss  with  Allied 
directors,  who  are  also  in  session  here, 
a  cooperative  plan  by  which  Allied  playing 
time  would  be  guaranteed  to  independent 
producers  in  return  for  a  bonus  or  per- 
centage payment  to  Allied's  treasury.  Sam- 
uelson said :  "These  independent  producers 
will  furnish  us  with  the  answer  to  the 
artificial  curtailment  of  product  and  playing 
time." 

5-5-5  "of  Odious  Memory" 

Samuelson  listed  as  other  subjects  to 
come  before  the  meeting  those  of  double 
featuring,  protection,  feature  and  shorts 
tie-ins,  the  5-5-5  contract  "of  odious  mem- 
ory," publication  of  theatre  grosses,  an- 
alyses of  major  companies,  new  product 
and  contracts,  summer  theatre  closings, 
availability  to  exhibitors  of  statistics  on 
picture  performances  before  he  books,  copy- 
right of  accessories  by  distributors,  and 
closer  organization  for  Allied  units. 

Cognizance  of  the  organizational  adver- 
tising of  Local  306,  New  York,  was  taken 
by  the  meeting  at  the  afternoon  session 
Wednesday  and  resulted  in  authorization  of 
a  committee  to  investigate  projection  booth 
fires  in  order  to  determine  what  proportion 
has  occurred  in  booths  manned  by  two 
projectionists  in  comparison  with  those 
manned  by  one. 

Samuelson  charged  that  the  New  York- 
local's  campaign  was  a  misleading  one  and 


"Glad  Tax  Bill  Passed,"  Says 
Samuelson  at  Atlantic  City 
Convention;  Says  Brookhart 
Bill  Is  Far  From  Dead 

designed  only  to  seek  passage  of  an  ordi- 
nance requiring  the  employment  of  two  men 
in  the  projection  booth  on  the  basis  of 
public  safety.  He  said  the  campaign  af- 
fected every  independent  exhibitor  because 
if  the  two  men  requirement  became  a  law 
in  New  York  it  would  remain  a  threat  for 
the  enactment  of  similar  ordinances  every- 
where. The  committee's  investigation  will 
be  made  throughout  a  widespread  territory. 

Discussion  of  a  proposed  plan  to  close 
New  Jersey  theatres  three  days  a  week 
during  July  and  August,  because  of  product 
shortage  was  regarded  unfavorably  by  the 
meeting  on  the  grounds  that  the  move 
would  drive  small  town  patrons  elsewhere 
and  city  patronage  to  circuit  houses. 

Exclusive  Run  Plan  Up 

MGM's  exclusive  run  plan,  as  it  has  af- 
fected independents  in  situations  where  it 
has  been  put  in  work,  will  be  aired  at 
Thursday's  meeting  when  Wilmington  ex- 
hibitors will  tell  of  its  workings  in  that  city 
so  that,  Samuelson  said,  "the  rest  of  you 
can  see  what's  coming  to  you  when  it  is 
extended  to  your  cities."  Samuelson  said 
that  the  industry's  biggest  problems  today 
have  all  been  caused  by  evils  in  distribution. 

In  his  opening  address  Samuelson  said, 
"I  am  interested  in  the  answer  being  given 
by  large  producer-distributors  to  poor 
product  they've  made.  I  predicted  a  year 
ago  that  all  but  independents  would  be  in 
bankruptcy  unless  it  was  improved.  Recent 
statements  of  Merlin  Aylesworth  confirm 
that  opinion.  Poor  pictures  have  made 
their  answer  but  it  took  longer  than  I 
thought  it  would." 

Samuelson  told  the  meeting  he  had  re- 
cently been  advised  that  "certain  companies 
are  checking  checkers  with  detectives.  This 
doesn't  apply  to  anyone  here,  but  watch 
your  step." 

"Who's  checking  the  detectives  ?"  some- 
one wanted  to  know.  Continuation  of  the 
program  laid  down  by  Allied's  Detroit 
national  convention  will  also  be  undertaken 
here. 

Cleveland  Case  Goes  to  Trial 
If  Final  Session  July   I  I  Fails 

The  monopoly  suit  filed  by  a  group  of 
independent  exhibitors  in  Cleveland  against 
the  Hays  organization  and  national  dis- 
tributors will  go  to  trial,  if  negotiations 
fail  at  a  final  meeting  set  for  July  11  in 
New  York. 

Luther  Day,  attorney  representing  the 
Cleveland  Film  Board,  and  Gabriel  Hess, 
attorney  for  the  Hays  organization,  met 
Samuel  Horwitz,  lawyer  for  the  suing  ex- 
hibitor body,  at  the  Bar  Association  build- 
ing in  New  York,  on  Monday,  it  was 
learned,  and  decided  to  make  one  more 
effort  at  out-of-court  settlement. 


10 


MOTION    PICTURE  HERALD 


June    25,  1932 


TURN  TO  "HOME-SPUN 
YARNS,"  SURVEY  PLEA 


Exhibitors  Offer  Constructive 
Criticism  of  Screen  Material 
in  Canvass  on  Stars;  Week's 
Replies    Reallocate  Players 

That  there  is  to  be  a  struggle  for  location 
among  the  leaders  in  the  Motion  Picture 
Herald  survey  to  determine  "The  Ten  Big- 
gest Money  Making  Stars  of  1931-32,"  was 
indicated  by  this  week's  additions  to  the  re- 
turns. Those  at  the  very  top  of  the  heap 
in  the  first  tabulation,  announced  last  week, 
continue  strong,  but  a  number  of  shifts  in 
relative  positions  occur  all  along  the  line, 
with  two  of  last  week's  first  10 — the  team, 
Wheeler  &  Woolsey — dropping  out  of  that 
select  group  entirely. 

In  this  change,  however,  comedy  lost  no 
ground,  for  it  was  Joe  E.  Brown  who 
stepped  up  into  their  position. 

The  week's  returns  also  confirmed  the  ini- 
tial indication  that  exhibitors  have  been 
observing  the  material  brought  to  their 
screens  with  constructive  criticism.  Theatre 
opinion,  given  in  response  to  the  incidental 
phase  of  the  survey  represented  by  the  ques- 
tion, //  you  have  a  favorite  story  or  play 
you  would  like  to  see  made  for  the  screen, 
what  is  it? — this  opinion  continues  definite, 
and  in  many  cases,  heart-felt.  Implores  an 
exhibitor  in  the  general  vicinity  of  the  stu- 
dios themselves :  "Less  society  and  Broad- 
way *  *  *  and  more  action  and  home-spun 
yarns."  (The  asterisks  represent  a  deletion 
most  necessary  to  the  interests  of  good 
publishing  practice.) 

Few  of  the  responding  exhibitors  feel  as 
does  one,  who  asks :  "Is  there  a  good  story  ? 
You  name  one."  Indeed,  many  are  observing 
current  material  in  a  picture-minded  atti- 
tude. One  contemporary  Broadway  stage 
show,  "Of  Thee  I  Sing,"  is  cited  by  four 
exhibitors  in  no  way  associated  and  located 
as  far  apart  as  Massachusetts,  Virginia  and 
Long  Island,  New  York.  This  musical  sa- 
tire is  augmented  by  another  from  the  cur- 
rent stage — "Hot  Cha."  Music,  in  fact,  is 
a  lingering  strain  running  through  the  en- 
tire medley  of  suggestions. 

Variety?  Not  only  do  a  few  respondents 
"give  the  bird"  (American  "razzberry") 
to  the  cycle  method  of  production,  but  the 
material  named  shows  a  wide  range  of  taste. 
One's  choice  is  "a  good  strong  undersea 
tale"  with  a  "damned  good  cast."  Yet  an- 
other would  have  some  producer  put  John 
Barrymore  on  the  screen  in  "Hamlet."  And 
elsewhere  out  of  the  batch  of  replies  one 
finds  this  invitation  to  a  congressional  in- 
vestigation :  "A  satirical  sketch  dealing  with 
Congress  and  present-day  economic  condi- 
tions." 

These  replies — in  an  ultimate  sense,  a  na- 
tion-wide reply  to  the  producer  query, 
"What  do  they  want?" — will  doubtless  real- 
ize their  full  value  as  constructive  testimony 
with  the  complete  analysis  to  be  given  them. 
Classifications  will  be  made  according  to 
type  of  material  represented  in  the  sugges- 
tions, and  the  whole  mass  of  opinion  be  laid 
before  the  industry  in  a  final  publication 
of  the  results  of  the  survey. 


The  10  players  leading  in  the  count  at 
time  of  going  to  press  are  listed  elsewhere. 
The  changes  made  this  week  affect  Will 
Rogers  and  Charles  Farrell,  who,  tying,  sup- 
plant Greta  Garbo  in  fifth  place ;  Clark  Ga- 
ble and  Norma  Shearer,  who  changed  places, 
and  Joe  E.  Brown,  as  previously  noted. 

American  Film  Still 
Dominates  England 

American  feature  films  still  dominate  the 
British  market,  but  the  native  product  has 
increased  in  popularity  since  the  advent  of 
sound,  a  survey  by  the  United  States  de- 
partment of  commerce  of  the  1931  film 
situation  in  the  United  Kingdom  indicates. 

During  1931  657  films  were  trade-shown 
in  the  United  Kingdom,  of  which  72.6  per 
cent  were  American  and  21.5  per  cent 
British,  the  report  shows.  The  ratio  of 
both  American  and  domestic  films  to  the 
total  shown  increased  as  compared  with 
1930.  French  and  German  films  accounted 
for  only  four  per  cent  during  the  year.  Fea- 
ture films  produced  in  British  studios  during 
1931  numbered  141,  of  which  all  but  10 
were  sound.  Including  short  subjects,  total 
British  footage  produced  was  907,000,  or 
17  per  cent  of  the  total  from  all  sources,  as 
compared  with  77.45  per  cent  for  American 
films. 

There  were  approximately  100  theatres 
opened  in  the  United  Kingdom  during  1931, 
making  a  total  of  4,952,  of  which  4,002  are 
wired.  About  30  per  cent  of  the  British 
cinemas  are  included  in  circuits  which  oper- 
ate from  three  to  40  theatres  each.  The  sur- 
vey shows  that  production  costs  ranged  from 
40,000  pounds  sterling  for  the  most  expen- 
sive to  8,000  pounds  sterling  for  the  less 
elaborate  films.  For  the  most  successful 
British  pictures  the  estimated  costs  varied 
from  25,000  to  35,000  pounds  sterling. 

Canada  Queries  Exhibitors 
On  Film  Quota  for  Dominion 

A  questionnaire  on  the  subject  of  a  Brit- 
ish film  quota  for  Canada  has  been  sent 
out  to  a  number  of  exhibitors  in  Canada 
under  the  sponsorship  of  the  Dominion 
government.  The  tabulated  result  will  be 
presented  for  the  information  of  Empire 
delegates  at  the  Imperial  Economic  Confer- 
ence opening  July  21  at  Ottawa. 

The  early  reaction  to  the  questionnaire  is 
that  exhibitors  are  willing  to  accept  good 
British  films  but  are  opposed  to  any  plan 
whereby  they  would  be  compelled  to  book 
mediocre  pictures  of  any  country.  From  the 
viewpoint  of  the  exhibitors  the  question  ap- 
parently hinges  on  this  point. 


Szelcler  Here  From  Europe 

Al  Szekler,  European  general  manager 
for  Universal,  is  in  New  York  for  confer- 
ences with  Carl  Laemmle. 


SURVEY  LEADERS 

thus  far 

Marie  Dressier   71% 

Janet  Gaynor  62% 

Joan  Crawford  57% 

Wallace  Beery   52% 

Will  Rogers  47% 

Charles  Farrell   47% 

Greta  Garbo   46% 

Clark  Gable  45% 

Norma  Shearer   44-7% 

Joe  E.  Brown  33% 

Wisconsin  MPTO 
Re-Elects  Meyer 

The  MPTO  of  Wisconsin,  meeting  in  an- 
nual convention  last  week  in  Milwaukee,  re- 
elected Fred  S.  Meyer  president  and  busi- 
ness manager.  Other  officers  named  were : 
A.  C.  Gutenberg,  Milwaukee,  vice-president ; 
Ernest  Langemack,  Milwaukee,  treasurer ; 
W.  L.  Ainsworth,  Fond  du  Lac,  secretary. 
Directors  include,  in  addition  to  the  officers, 
Earl  Fischer,  H.  J  Fitzgerald,  George 
Fischer,  Paul  Langheinrich,  S.  J.  Hankin, 
all  of  Milwaukee,  and  Frank  Koppelberger, 
La  Crosse ;  Jack  Grauman,  Menasha ;  H. 
S.  Gallup,  Marquette,  Mich.;  L.  F.  Thur- 
wachter,  Waukesha ;  H.  C.  Buchanan,  Su- 
perior ;  George  Huebner,  Oconomowoc ; 
Max  Krofta,  Racine;  A.  C.  Berkholz,  West 
Bend;  Martin  Thomas,  Iron  Mountain, 
Mich. 

M.  A.  Lightman,  president  of  the 
MPTOA,  national  organization,  was  the 
principal  speaker.  The  organization  voted 
to  change  its  name  to  the  MPTO  of  Wis- 
consin and  Upper  Michigan,  and  voted  to 
join  the  MPTOA.  The  double  feature 
policy  was  condemned,  and  the  convention 
recommended  adoption  of  "a  uniform  con- 
tract" for  exhibitors  who  prefer  this  kind 
of  contract. 

Academy  Names  Awards 

Group;  Selznick  Chairman 

President  M.  C.  Levee  of  the  Academy 
of  Motion  Picture  Arts  and  Sciences  on 
the  Coast  last  week  announced  the  appoint- 
ment of  the  committee  on  annual  awards 
for  1932  for  distinguished  achievements, 
with  David  O.  Selznick,  production  head  at 
RKO  Radio  as  chairman.  The  committee 
comprises  three  members  from  each  of  the 
five  Academy  branches. 

Members  include :  Actors,  Edward  G. 
Robinson,  Fredric  March,  Jean  Hersholt; 
directors,  Ernst  Lubitsch,  Lewis  Milestone, 
King  Vidor ;  producers,  David  O.  Selznick, 
Louis  B.  Mayer,  Walter  Wanger;  techni- 
cians, Cedric  Gibbons,  Carl  Dreher,  Ralph 
Hammeras;  writers,  Oliver  H.  P.  Garrett, 
Francis  Marion,  Al  Cohn. 


Desberg  Suffers  Heart  Attack 

Fred  Desberg,  general  manager  of 
Loew's  Ohio  Theatres,  Inc.,  has  been  forced 
to  take  a  complete  rest  for  several  months, 
as  a  result  of  a  sudden  heart  attack  sus- 
tained at  his  home  in  Cleveland  last  week. 


June    25,  1932 


MOTION    PICTURE  HERALD 


i  I 


BRITISH  EXHIBITORS  FAIL  TO  ACT 
ON  PLEAS  FOR  TRADE  PROTECTION 


Speakers  Answer  Busybodies, 
Concerted  Move  Is  Shelved; 
Mooring  Cites  Need  for  Par- 
allel  of   Hays  Organization 

By  WM.  H.  MOORING,  London 

The  exhibitors'  International  Conference 
held  in  London  last  week  was  less  pro- 
ductive of  concrete  proposal  than  less  pre- 
tentious gatherings  arranged  by  the  Cine- 
matograph Exhibitors'  Association  in  pre- 
vious years. 

Only  four  papers  were  submitted  in  the 
entire  week,  and  the  two  of  most  pressing 
importance  to  the  film  industry  were  dis- 
missed cursorily  in  order  that  the  few  dele- 
gates present  might  adjourn  to  the  Trade 
Exhibition  hall  where  the  Duke  and  Duch- 
ess of  York  were  visiting  about  that  time. 

When  the  conference  reassembled  the 
"ginger"  had  gone  out  of  the  two  papers, 
which  seemed  to  bear  distinct  relation  one 
to  the  other. 

Answers  Busybodies 

Mr.  James  Welsh,  Scottish  exhibitor  and 
former  member  of  Parliament,  dealt  with 
the  question  of  film  censorship  with  special 
regard  to  recent  public  agitation  against  the 
exhibition  of  "A"  certificates  films  to  juve- 
niles under  16.  He  defended  the  industry 
against  the  attacks  of  busybodies,  and  played 
for  national  press  publicity,  which  was  to 
some  limited  extent  forthcoming.  But  the 
exhibitors  who  applauded  his  constructive 
advice  made  no  proposals  whereby  to  adopt 
it:  talk  will  not  solve  the  present  problems 
arising  out  of  public  agitation  against  ex- 
isting codes  of  film  censorship,  nor  will  it 
of  itself  do  anything  to  counteract  the  wave 
of  anti-cinema  sentiment  which  is  being  in- 
spired and  encouraged  by  organized  Sabba- 
tarian and  so-called  welfare  bodies. 

Mr.  Welsh  in  his  address  admitted  it  is 
largely  due  to  the  increasing  number  of  spe- 
cial investigations  and  other  similar  propa- 
ganda efforts  that  public  interest  in  the  un- 
desirable aspects  of  film  entertainment  has 
been  aroused,  but  neither  he  nor  Mr.  S.  K. 
Lewis,  his  Birmingham  exhibitor  colleague, 
who  followed  him  with  an  address  on  trade 
propaganda,  hit  upon  any  definite  sugges- 
tion as  to  ways  and  means  of  combating  the 
evil. 

Great  play  has  been  made  from  time  to 
time  of  the  fact  that  the  present  British 
film  censorship,  while  upheld  by  the  indus- 
try, is  in  no  way  influenced  by  trade  in- 
terests or  associations.  Yet  when  it  comes 
to  a  question  of  organizing  a  Trade  Protec- 
tion and  Propaganda  Bureau — the  burning 
need  of  these  days — the  British  industry  has 
no  conception  of  anything  more  impressive 
and  expressive  of  trade  opinion  than  a  sub- 
committee of  the  CEA,  the  utterances  of 
which  are  from  the  very  first  challenged  as 
of  clearly  biased  origin. 

Hays  Office  Parallel  Urged 

It  is  clear  that  nothing  short  of  an  organ- 
ization built  on  the  principle  of  the  Hays 


office  in  America  will  meet  the  case  in 
Britain.  Such  an  organization,  if  set  up, 
could  assume  some  authority  in  unifying 
trade  policy  in  story  selection  and  studio 
treatment,  and  thereafter  could  stand  before 
the  public  as  a  responsible  body,  ready  and 
able  to  answer  the  challenges  of  those  at- 
tacking the  cinema  either  on  grounds  of 
censorship  or  in  any  other  way.  Such  a 
plan  seems  to  be  beyond  the  scope  of  the 
CEA  alone,  but  the  CEA  might  invite  and 
secure  the  collaboration  of  the  KRS  and 
the  FBI,  representing  the  distributors  and 
producers  operating  in  Britain.   Why  not? 

Bryson  Returns 

in  Educational  Field 

James  V.  Bryson,  for  years  the  able  Brit- 
ish lieutenant  for  Universal,  comes  into  the 
news  again  with  two  plans — one  for  the 
presentation  of  stage  shows  at  the  Prince 
Edward  theatre,  London,  the  other  for  the 
production  of  educational  talkers,  notable 
for  the  special  purpose  of  teaching  foreign 
languages,  a  possibility  which  has  not  yet 
received  any  serious  attention  in  this,  one 
of  the  worst  served  and  most  nearly  uni- 
lingual  countries  in  the  world.  Plans  are 
immature  at  the  moment,  but  he  is  tying 
up  with  a  small  studio  and  will  announce 
definite  production  details  within  a  week 
or  two.  He  is  welcomed  back,  for  in  spite 
of  occasional  misunderstandings  he  is  and 
has  always  been  highly  popular  as  a  show- 
man on  this  side  of  the  Atlantic. 

Rental  Policy  Again 
Opened  by  CEA 

Following  a  resolution  passed  at  last 
week's  International  Conference,  the  British 
CEA  is  to  approach  the  Kinematograph 
Renters'  Society  with  a  proposal  that  rental 
concessions  should  be  made  at  once.  Discus- 
sions have  been  going  on  for  the  past  year, 
with  indifferent  results,  and  exhibitors  say 
that  the  need  for  lower  minima  in  rentals 
is  now  so  urgent  that  the  distributors,  if  un- 
willing to  operate  jointly  through  their  so- 
ciety, must  be  approached  by  the  CEA  in 
their  individual  capacities.  The  present  sug- 
gestion is  that  the  minimum  percentage  of 
25  per  cent  sharing  terms  should  be  re- 
placed by  a  flexible  minimum  decided  by 
the  earning  capacity  of  each  film.  That  way 
the  minimum  would  no  longer  exist  at  all, 
and  the  KRS  is  likely  to  offer  resistance. 

Exhibitor  opinion  as  expressed  at  the 
conference  seems  by  no  means  unanimous 
regarding  the  efficacy  and  equity  of  the  per- 
centage system.  Many  exhibitors  favor  a 
return  generally  to  flat  rental  terms,  but 
others  maintain  that  under  the  sharing  sys- 
tem they  have  been  able  to  obtain  more  sta- 
ble profits  and,  by  taking  the  distributor  vir- 
tually into  partnership  during  the  run  of 
each  film,  have  been  able  to  share  not  only 
in  the  advantages  of  such  good  films  as 
they  have  booked,  but  in  the  disadvantages 
of  the  inevitable  "flops." 

Many  exhibitors  at  the  Conference  ex- 
pressed their  disapproval  of  recent  head- 
quarters policy  on  the  question. 


Price  Replaces 

Shapiro  at  Fox 

Sidney  R.  Kent,  Fox  president,  appointed 
Al  Price  head  of  the  studio  advertising  and 
publicity  department,  in  place  of  Victor 
Shapiro,  prior  to  his  departure  for  New 
York  on  Tuesday.  Mr.  Kent  went  to  the 
Coast  in  connection  with  the  return  of  Win- 
field  Sheehan  and  Sol  Wurtzel  as  produc- 
tion executives. 

Mr.  Price  will  take  over  his  new  duties 
on  July  1,  when  Mr.  Shapiro  will  transfer 
to  the  home  office  in  New  York.  His  post 
there  is  as  yet  indefinite,  but  will  probably 
be  decided  with  the  arrival  of  Mr.  Kent 
Saturday. 

New  York  Circuit  Heads  Meet 
To  Eliminate  Double  Features 

Independent  and  affiliated  circuit  heads, 
representing  first  and  second-run  houses  ex- 
clusively in  New  York,  were  to  attend  a 
meeting  at  the  Hotel  Astor  on  Thursday, 
designed  to  eliminate  the  double  feature 
policy  in  the  area.  Charles  L.  O'Reilly, 
president  of  the  local  Theatre  Owners' 
Chamber  of  Commerce,  who  called  the  meet- 
ing, has  termed  the  elimination  of  the  double 
bill  an  encouragement  to  production. 

Mr.  O'Reilly  expressed  the  opinion  that 
the  only  way  to  compensate  for  mediocre 
films  is  to  play  one  feature  on  a  program 
sustained  with  a  group  of  diversified  short 
subjects.  "If  double  featuring  is  to  con- 
tinue we  will  find  practically  every  theatre 
in  New  York,  except  the  de  luxe  houses, 
with  admission  prices  of  10  and  15  cents," 
the  exhibitor  leader  said. 

Warner  Denies  Allegations 

In  Answer  to  Koplar  Suit 

Warner  Brothers  this  week  filed  an  an- 
swer at  Wilmington,  Del.,  to  the  suit  asking 
a  receivership  and  accounting  brought  re- 
cently by  Harry  Koplar.  The  company  de- 
nied allegations  of  mismanagement  and  any 
necessity  for  the  appointment  of  receivers. 

The  answer  admits  the  payment  of  large 
salaries  to  stars  formerly  with  other  studios, 
but  contends  that  the  corporation  derived 
great  profit  from  the  pictures  in  which  these 
stars  appeared.    Insolvency  was  denied. 


Seider  Adds  Six  Houses 

Joe  Seider  has  added  six  Long  Island  the- 
atres to  his  Prudential  circuit,  with  the 
possibility  of  others  being  taken  over  later. 
The  new  houses  are  in  Little  Neck,  Laurel- 
ton,  Hollis,  Huntington  and  Northport. 

Laemmle  Recovers  Rapidly 

Carl  Laemmle,  recovering  from  a  recent 
operation,  and  now  at  the  Hotel  Pierre,  is 
making  rapid  progress.  The  Universal  presi- 
dent is  expected  back  at  his  home  office 
desk  within  a  few  days. 


I  2 


MOTION    PICTURE  HERALD 


June    25,  1932 


WILLIAM  FOX  SUED  FOR 
5  MILLION  BY  CIRCUIT 


Fox  Theatres  Corpn.  Charges 
Former  President  "Utilized 
Corporation  for  His  Own  En- 
richment" in  Stock  Dealings 

Fox  Theatres  Corporation,  in  a  suit  filed 
on  Tuesday  in  Mineola,  Long  Island,  seeks 
to  recover  in  excess  of  $5,000,000  from  Wil- 
liam Fox  in  an  accounting  of  profits  al- 
leged to  have  been  made  by  Mr.  Fox  in 
connection  with  organization  and  operation 
of  the  corporation  and  in  alleged  stock- 
manipulations,  from  1925  to  April,  1930. 
The  suit  follows  disclosures  made  last  week 
before  a  Senate  committee  investigating 
stock  trading  practices,  disclosures  which  it 
was  charged,  indicated  that  the  former 
president  of  the  Fox  companies  participated 
extensively  in  and  profited  by  pool  opera- 
tions involving  Fox  stock. 

The  papers  were  filed  in  the  office  of  the 
county  clerk  of  Nassau  County  and  also 
name  Jack  G.  Leo,  Eva  Fox,  Carolyn  Leah 
Tauszig,  a  daughter  of  Mr.  Fox ;  Jacob 
Rubenstein,  Bessie  Livingstone  and  John 
Zanft. 

"For  His  Own  Enrichment" 

The  complainants,  represented  by  Henry 
A.  Uterhart,  of  New  York  City,  charge 
that  at  the  time  of  the  organization  of  Fox 
Theatres,  in  1925,  Mr.  Fox  conceived  and 
adopted  a  plan  "to  utilize  the  corporation 
for  his  own  enrichment,  chiefly  through  the 
means  of  dealing  in  and  with,  and  the 
manipulation  of,  stock  of  the  corporation, 
not  only  through  the  acquisition  by  him  of 
legitimate  profits  through  the  purchase  and 
sale  of  stock,  but  also  through  the  realiza- 
tion by  him  of  unjust  and  unlawful  means 
and  devices,  of  large  gains  of  fraudulent 
and  secret  origin  and  nature  to  be  secured 
by  him  at  the  expense  of  the  corporation 
and  members  of  the  public." 

Besides  having  adopted  a  plan  which  is 
claimed  to  have  given  him  possession  of 
the  entire,  voting  power  of  the  corporation, 
the  complainant  charges  Fox  with  causing 
the  board  of  directors  and  its  staff  of  of- 
ficers to  be  composed  of  himself  and  em- 
ployees, friends  and  relatives  and  that  he 
exercised  complete  control  and  domination 
over  them.  Cases  of  manipulation  of  Fox 
Theatres  stock  through  which  Mr.  Fox  is 
said  to  have  profited  personally  are  cited  in 
the  papers.  Deals  made  with  the  corpora- 
tion by  Mr.  Fox  are  also  said  to  have  net- 
ted him  considerable. 

The  plaintiffs  demand  judgment  against 
Mr.  Fox  and  the  others  named,  and  asks 
that  they  be  compelled  to  account  for  all 
and  any  brokers'  commissions  which  they 
are  said  to  have  received  in  the  issuance 
of  Fox  stock.  Also  they  want  Mr.  Fox  to 
account  for  all  of  his  various  transactions 
in  connection  with  his  activities  of  the  cor- 
poration's stock.  A  judgment  for  $1,150,- 
000  is  asked  against  the  former  Fox  presi- 
dent, with  interest  from  April,  1929.  This 
is  said  to  be  an  outgrowth  of  his  action  in 
giving  the  corporation  a  note  for  that 
amount,   representing  the   balance   of  the 


purchasing  price  of  100,000  shares  of  cor- 
poration stock  at  $25  a  share,  he  having 
paid  $1,250,000  down  and  after  that  he  is 
said  to  have  induced  the  corporation  to  en- 
ter into  a  "pretended  agreement"  with  him 
whereby  the  corporation  was  to  relieve  him 
from  his  obligation  under  the  note. 

Additional  Appropriation  Voted 

The  plaintiffs  also  ask  that  Mr.  Fox  be 
compelled  to  account  for  any  and  all  profits 
and  gains  realized  by  him  by  reason  of  any 
and  all  monies  or  other  property  belonging 
now  to  the  plaintiff  and  said  to  have  been 
appropriated  by  Mr.  Fox  and  for  any  and 
all  losses  suffered  by  him  by  reason  of  any 
and  other  acts  of  malfeasance  or  misman- 
agement committed  by  him. 

Simultaneous  with  the  filing  on  Tuesday 
of  the  action  against  Mr.  Fox,  Senator  Nor- 
beck  (Rep.  S.  D.),  chairman  of  the  Senate's 
stock  committee,  appeared  before  the  upper 
house  to  urge  an  additional  appropriation 
for  the  committee.  The  resolution  was 
passed  without  a  dissenting  vote  after 
Senator  Norbeck  declared : 

"There  were  25,000,000  people  caught  in  the 
stock  market  debacle,  with  a  loss  to  the  public 
of  $15,000,000,000.  Against  that,  Teapot  Dome 
looks  like  a  small  affair. 

"The  trouble  is,  so  many  officials  have  be- 
trayed their  own  stockholders  that  it  is  difficult 
to  cover  all  the  ground  needed. 

"Take  the  Fox  film  company  case.  The  evi- 
dence shows  that  William  Fox  speculated  on 
his  own  account  with  the  firm's  stock.  When 
the  market  shrunk  he  had  his  losses  deducted. 
Yet  these  losses  were  charged  to  him  on  his 
income  tax  return.  A  half  million  in  taxes 
probably  could  be  recovered  from  Fox.  I 
understand  he  is  still  worth  $15,000,000  to 
$20,000,000." 

William  Fox  Must 
Testify  in  Senate 
Stock  Trading  Quiz 

William  Fox,  formerly  president  of  the 
Fox  corporations,  on  Monday  failed  to  con- 
vince the  Senate  committee  which  is  in- 
vestigating stock  trading  practices  that  he 
is  physically  unable  to  appear  before  it  and 
testify  concerning  stock  manipulations 
which  it  was  charged  he  engaged  in  dur- 
ing 1928,  while  in  control  of  Fox.  Mr. 
Fox  sought  release  from  a  Senate  subpena. 

The  Fox  stock  case  has  been  practically 
completed  by  the  committee.  Two  wit- 
nesses at  recent  hearings  were  Bradford 
Ellsworth,  an  independent  stock  operator, 
and  P.  J.  Higgins,  a  partner  of  M.  J.  Mee- 
han  &  Company.  Mr.  Ellsworth  testified 
with  respect  to  a  pool  which  he  managed 
between  August  29  and  October  7,  1928. 
The  pool  was  in  Fox  Theatre  stock  and 
was  obtained  on  an  option  for  125,000 
shares  from  Mr.  Fox.  It  was  said  the 
participants  were  Mr.  Fox,  to  the  extent  of 
26%;  J.  H.  Higgins,  18^%,  and  Earl 
Rodney.    18^%.     Profits    were    listed  at 


$433,308.  The  stock  was  alleged  to  be 
owned  by  Fox  Film,  but  is  said  to  have 
been  treated  by  Mr..  Fox  as  his  own. 

Mr.  Ellsworth  told  the  committee  that 
the  payment  of  $24,915  which  was  made  to 
him  was  used  for  publicity  purposes  de- 
signed to  put  the  stock  properly  before  the 
public.  William  Gray,  counsel  and  special 
investigator  for  the  committee  developed 
that  on  Jan.  17,  1929,  the  pool  was  short 
466,310  shares.  Mr.  Ellsworth  said  this 
stock  was  sold  against  the  six  months  option 
of  500,000  shares  which  Mr.  Fox  had  ob- 
tained. 

Walter  Best,  an  employee  of  M.  J.  Mee- 
han,  testified  with  respect  to  an  alleged 
syndicate  account  to  which  J.  G.  Leo  loaned 
125,000  shares  of  Fox  Theatre  stock.  For 
this  stock  $4,300,000  was  received  by  Mr. 
Leo. 

Counsel  Gray  sought  to  develop  that  this 
stock  loaned  by  Mr.  Leo,  a  brother-in-law 
of  Mr.  Fox,  was  actually  owned  by  Fox 
Film  and  that  the  $4,300,000  was  on  the  ac- 
count of  Fox  Film  Corporation,  as  a  cash 
payment  from  the  sale  of  the  stock. 

Counsel  Gray  also  charged  that  pool  op- 
erations in  Fox  profited  by  $1,937,000.  He 
told  the  committee  that  John  J.  Raskob, 
Walter  P.  Chrysler,  Mrs.  Elizabeth  Mee- 
han,  Joseph  E.  Higgins  and  Mr.  Ellsworth 
participated.  Fox's  operations  are  also 
said  to  have  extended  to  Loew's,  Inc. 

It  was  charged  by  Mr.  Gray  that  Mr. 
Fox  had  listed  personal  losses  in  his  New 
York  state  income  tax  returns,  which 
losses  he  is  alleged  to  have  had  the  Fox 
companies  take  up.  As  attorney  for  the 
Senate's  Banking  and  Currency  Committee, 
Mr.  Gray  charges  Mr.  Fox  with  misman- 
agement of  Fox  Film  and  making  false  re- 
turns on  his  1929  income  tax  statement  by 
a  reputed  loss  of  $3,300,000. 

Mr.  Gray  also  told  the  committee  that 
Mr.  Fox's  daughter,  Mrs.  Caroline  Leah 
Taussig,  received  $441,000  as  a  share  of 
the  brokerage  commission  in  the  issuance 
of  Fox  stock  in  1925,  although  her  name 
was  not  signed  to  a  contract  providing,  it 
was  alleged,  for  division  of  the  commissions 
He  charged  further  that  Mr.  Fox's  trading 
accounts  had  been  traced  through  22  broker- 
age offices,  being  found  in  his  own  name  and 
the  names  of  various  relatives,  associates 
and  brokers.  He  said  Mr.  Fox  admitted 
that  he  bought  and  sold  stocks  under  the 
name  of  Nathaniel  King  through  the  broker- 
age firm  of  Eisel  &  King. 

KAO  and  General  Theatres 
Stock  Off  N.Y.  Exchange 

Stock  certificates  of  Keith-Albee-Or- 
pheum  and  General  Theatres  Equipment 
Corporation  have  been  stricken  from  the 
New  York  Stock  Exchange  List  during  the 
past  week. 

Acquisition  of  most  of  the  Keith-Albee- 
Orpheum  stock  by  RKO  in  1928  took  most 
of  the  stock  of  the  former  from  the  open 
market.  No  transaction  in  the  stock  has 
taken  place  in  nearly  two  years.  Removal 
of  the  transfer  agent  of  General  Theatres 
Equipment  Corp.  from  New  York  to  Chi- 
cago resulted  in  the  voting  trust  certificates 
of  the  corporation  being  stricken  from  the 
listing,  as  the  Exchange's  rules  require 
maintenance  of  a  New  York  transfer  office. 

The  Exchange  announced  this  week  that 
RKO's  permanent  certificates  for  common 
stock  of  no  par  value  had  been  admitted  to 
the  list  and  the  temporary  certificates,  in 
consequence,  would  be  stricken  off  June  27. 


June    25,  1932 


MOTION    PICTURE  HERALD 


13 


THE  CAMERA  CEPCCTS 


MIXING  BUSINESS  WITH  PLEASURE.  Members  and  guests  of  the  Motion  Picture  Theatre  Owners  of  Wisconsin,  at  the  banquet 
held  in  connection  with  the  annual  convention  of  the  association  in  Milwaukee.  The  convention  re-elected  Fred  S.  Meyer  of 
Milwaukee,  president.   Other  officers  are  A.  C.  Gutenberg,  Ernest  Langemack  and  W.  L.  Ainsworth.   (Story  on  Page  10.) 


FIRST  PARISIAN  NEWSREEL  THEATRE.  The  Boulevard  les 
Italians  in  the  French  capital,  showing  the  new  theatre 
devoted  exclusively  to  sound  newsreels,  operated  by 
Actualities  Fox  Movietone  in  conjunction  with  Le  Journal. 


A  SMASH  HIT.  An  achievement  of  the  high-speed  camera, 
catching  a  screen  star  without  time  to  pose.  Richard 
Barthelmess,  First  National  star,  is  shown  on  (momentarily 
off)  the  tennis  court  at  his  home. 


14 


MOTION    PICTURE  HERALD 


June    25,  1932 


ASSIGNED.  (Below)  Marion 
Shockley,  Educational  com- 
medienne,  who  has  been  signed 
for  a  principal  part  in  the 
Torchy  series. 


TURNING  THE  TABLES.  Humans  having  investigated  simians, 
this  monk  does  a  little  probing  tor  himself,  with  Douglas  Fair- 
banks as  the  subject,  in  the  presence  of  Edward  Sutherland, 
Fairbanks'  director;  "Baby"  Peggy  (remember?),  and  her  father 
and  mother,  Marion  and  Jack  Montgomery. 


DOUBLING  UP.  (Left) 
Lowell  Sherman,  who  wil 
appear  in  the  cast  of,  as 
well  as  direct,  World  Wide's 
"False  Faces,"  by  Jubec 
Glasmon. 


BACK  AT  HER  OWN  POOL  Dolores  Del  Rio,  who  has 
been  spending  some  time  in  the  more  exotically  aquatic 
South  Seas,  as  star  of  RKO  Radio's  "The  Bird  of  Paradise," 
ready  for  a  swim  in  her  own  backyard. 


ON  LOCATION.  Joseph  M.  Schenck,  president  of  United 
Artists,  with  Lewis  Milestone,  who  is  directing  the  U.  A. 
production,  "Rain,"  on  the  wharf  at  Catalina  Island  Isthmus, 
where  the  production  company  was  on  location. 


June    25,  1932 


MOTION    PICTURE  HERALD 


15 


IN  SHOCKER.  (Below)  Lilian 
Bond,  titian-haired  beauty,  who 
has  an  important  part  in  Uni- 
versale weird  drama,  "The  Old 
Dark  House,"   just  completed. 


AT   CONVENTION.    Of   Educational    in    New   York  City: 

Budd  Rogers,  Helen  Sax,  Jack  Skirball,  Joe  Goldberg,  Joe  Brandt,  Earle  W. 
Hammons,  A.  S  Kirkfatrick,  James  Travis,  Arthur  Lucas,  Sol  Edwards, 
Peggy  Goldberg,  J.  R.  Wilson,  Lou  Lifton,  Gordon  S.  White,  Edward  Schnitzer , 
Maurice  Jfrunet,  Jim  Butner,  Bob  Doidge,  James  Sharkey,  Harry  Gibbs, 
Larry  W  ooldridge,  Howard  Beaver,  Phil  Dunas,  Bruno  Meyers,  Howard 
F.  Brink,  C.  F.  Catlin,  Norman  Nicholson,  Harry  Skirball,  James  Hobbs, 
J.  A.  Bachman,  Harry  Law,  Joe  Kaliski,  John  J.  Scully,  Francis  X.  Carroll, 
Harry  Spencer,  Harvey  Day,  H.  E.  Feldstein,  Paul  Greenhalgh. 


RETAINED  (Right)  Rochelle 
Hudson,  ingenue  in  RKO 
Radio  productions,  whose 
contract  was  continued  when 
the  company  took  up  its 
option  on  her  services. 


I 


DRAMATIZING  BRIDGE.  Ely  Culbertson,  one  who  did 
much  to  dramatize  it,  signing  an  RKO  Radio  contract 
while  Lee  Marcus  and  Ned  E.  Depinet,  vice-presidents  of 
RKO  Radio,  represent  the  producer. 


LULL  BEFORE  THE  STORM.  All  quiet  while  the  camera- 
man tunes  up  his  apparatus  for  the  next  shot  of  Universal's 
"Back  Street."  Waiting  are  John  M.  Stahl,  the  director, 
and  Irene  Dunne,  who  has  the  feminine  lead. 


16 


MOTION    PICTURE  HERALD 


June    2  5,     I  o  3  2 


80% 
+  6o% 

4°% 
+  20% 

o 
-aft 

4°% 
-bo%, 

Sp% 

-IOO'/0 
l™% 
140% 

-V>o% 


3  § 

Z  0 

1  i 

o  


t 


r 


Receipts  for  the  four  weeks'  period  to  June  II,  1932,  based  upon  Motion  Pic- 
ture Herald's  weekly  compilation  of  theatre  returns,  are  shown  in  the  graph.  The 
100  per  cent  dotted  horizontal  line  above  the  "0"  horizontal  represents  an  increase 
for  the  period  in  1931  over  the  year  before;  the  100  per  cent  line  below,  a  de- 
crease. The  solid  vertical  columns  show  the  receipts  for  the  four  weeks  in  1932, 
the  outline  verticals  the  receipts  for  the  same  period  last  year.  Thus  it  will  be 
noted  that  in  seven  of  the  twelve  cities  an  improvement  was  registered  in  the 
four  weeks  of  1932  over  the  period  in  1931;  there  was  little  change  in  the  case 
of  Omaha,  and  in  four  of  the  twelve  the  position  in  the  1931  period  was  better. 


Auten,  Wild  Form  Company 

Harold  Auten  and  John  Wild  have 
formed  Auten  &  Wild,  Inc.,  to  specialize 
in  the  marketing  of  American  product 
abroad.  Wild,  vice-president,  will  leave 
shortly  to  open  a  London  office,  while  Auten, 
president  of  the  company,  will  remain  in 
New  York.  Frank  Gunn  is  secretary  of  the 
organization. 


Prosperity  to  Market  Eight 

Eight  pictures,  to  be  sold  as  the  "Pros- 
perity 8,"  will  be  marketed  by  the  newly  es- 
tablished Prosperity  Pictures  Corporation. 
M.  Kandel  is  president ;  J.  H.  Hoffberg, 
vice-president  and  export  manager ;  H. 
Landres,  secretary;  Jack  Lustberg,  treas- 
urer and  general  sales  manager.  The  firm 
will  produce  in  Hollywood. 


Cities  Being  Chosen 
By  U.  A.  to  Start 
"Lichtman  Plan" 


Cities  are  now  being  selected  by  United 
Artists  for  the  official  inauguration  of  the 
company's  recently  outlined  "class  theatre" 
plan  of  distribution,  known  as  the  Licht- 
man  plan  after  Al  Lichtman,  vice-presi- 
dent and  general  manager  of  distribution. 
Exclusive  deals  are  now  being  made  with 
first-run  theatres  in  various  sections  of  the 
country  in  order  to  demonstrate,  according 
to  the  company,  that  the  plan  is  feasible. 

Under  the  plan,  as  described  at  length 
in  the  Herald  some  weeks  ago,  and  widely 
commented  on  by  the  industry  in  the  pages 
of  this  publication,  the  theatres  will  be 
divided  into  Class  A  and  Class  B  houses. 
The  former  will  receive  only  the  "best" 
pictures  at  advanced  prices,  while  the  lat- 
ter will  be  allowed  to  play  all  the  other 
available  pictures  at  lower  admissions. 

Lichtman  states  that  tryouts  will  be  made 
wherever  conditions  warrant  it,  but  in  each 
instance,  he  adds,  "things  will  move  slowly 
so  that  the  tryouts  will  be  thorough  ones." 


Agreement  by  Attorneys  Will 
Keep  Roxy  Open  Temporarily 

Harry  G.  Kosch,  equity  receiver  for  the 
Roxy  theatre  in  New  York,  issued  a  state- 
ment on  Wednesday  which  indicated  that 
the  Roxy  would  remain  open,  at  least  tem- 
porarily. The  statement  followed  confer- 
ences earlier  in  the  day  and  a  hearing  before 
Judge  Francis  G.  Caffey,  in  United  States 
district  court.  Mr.  Kosch  and  R.  A.  New- 
man, attorney  representing  the  Continental 
Bank  &  Trust  Company,  trustee  of  the  first 
mortgage  bond  of  the  theatre,  reached  an 
agreement  after  the  hearing. 

The  conference  took  place  after  the 
court  had  refused  to  appoint  a  foreclosure 
receiver  unless  the  application  was  made 
by  the  bank.  Mr.  Newman  refused  to  do 
so  and  the  court  announced  it  would  close 
the  house  and  throw  it  into  bankruptcy 
unless  an  agreement  was  reached.  The 
arrangement,  which  followed,  was  to  have 
been  submitted  to  the  court  for  approval 
on  Thursday.  Mr.  Kosch,  in  his  statement, 
said  the  theatre  had  booked  a  film  and  stage 
attraction  for  the  program  opening  on 
Friday. 


Movietonews  Board  Re-elects 
Harley  Clarke;  Drops  Fox  Name 

Harley  L.  Clarke  was  re-elected  president 
of  Movietonews,  Inc.,  at  a  meeting  of  the 
board  of  directors  held  last  week.  Other 
officers,  all  re-elected,  are:  W.  C.  Michel, 
executive  vice-president;  Truman  H.  Tal- 
ley,  vice-president  and  general  manager ; 
C.  E.  Richardson,  treasurer ;  H.  G.  Fahl- 
busch,  secretary. 

The  board  revised  the  corporation  name 
to  read  Movietonews,  Inc.,  instead  of  Fox 
Movietonews,  Inc.,  as  it  had  been  previ- 
ously. 


Q.R.S.  DeVry  Company  Bankrupt 

The  Q.  R.  S.  DeVry  Corporation  has 
filed  an  involuntary  petition  in  bankruptcy 
in  Chicago  federal  court.  Creditors  include 
the  Central  Pattern  &  Foundry  Company. 


June    25,  1932 


MOTION    PICTURE  HERALD 


17 


FORM  FOR  FILING  ADMISSION  TAX  RETURN 


Form  729— Revised  Juoe,  1932 
TREASURY  DEPARTMENT 
Internal  Revenue  See  vice 


(Tdk  T.SecSW-SOiB 


TAX  ON  ADMISSIONS  AND  DUES 


CHARACTER  OF  TAX 


(a)  Admissions  to  any  place,  if  in  excess  of  40  cents  , 

{b)  Free  or  reduced-rate  admissions   .  

(c)  Ticket  brokers — £rcc«  charges  ooer  established  box-office 

price  

(d)  Leasts,  etc.,  of  boxes  and  seats  

(e)  Ruof  gardens,  cabarets,  and  similar  entertainments  

(J)  Box-office  sales — Etcess  over  established  prices  

(|)  Club  dues   

(A)  Club  initiation  fees  

(/)  Club  life  members  


AMOUNT  OF  TAX 


Name 

No.  and  Street 
City  and  State 


ORIGINAL  RETURN. — This  form  must  be  retorntd  to  the  Collector  of  Internal  Revenue. 


Total  lax  due  

Less  overpayment  for  month  of  . 

Total  amount  of  tax  due  . . 

Penally  25  per  cent  

Interest  


AMOUNT  OF  TAX 


Total  amount  due. 


I  swear  {or  affirm)  that  the  foregoing  is  a  true  return  of  the  amount  of  tax  due  on 

admissions  or  dues  for  the  month  of   193     ,  and  that  the  amount 

deducted  fof  overpayment  is  correct  and  allowable  by  law. 

Signed  


Mhonzcd  raenMci 


Sworn  h  and  iubseribed  before  me  this  day  of . 


,  m 


(Ni 


■oph  5  of  i 


IMPORTANT. — Return  with  remittance  should  he  «nt  to  the  Collector  of  Internal 
Rr*tmie  for  your  dU It  let  and  NOT  to  theCemmlwJoner  of  Internal  Rntnu.  at  Washington, 
O.C.  'iSMlmtrudient.oir.  5.  •«  «»m«  of  DUPLICATE  form.)  II  jf«u  ha»e  nothing  to 
uoort.  mikt  notMlon  to  that  effect  on  thii  form  and  return  to  the  Collector  of  Internal 
Re>cnue.    If  final  return  is  filed,  the  return  should  fee  rnarVed  "  FINAL  RETURN.' 


Above  is  reproduced  the  Treasury  Department  form  for  the  filing  of  the  admission 
tax  return  from  all  theatres.  Note  the  instruction  in  the  lower  right  corner  of  the 
form  indicating  that  return  is  to  be  made  to  the  Collector  of  Internal  Revenue  for  your 
district  and  not  to  Washington.    A  return  must  be  filed  even  if  no  tax  is  to  be  paid. 


Circuits  Passing 
Tax  On  to  Public 


The  10  per  cent  tax  on  theatre  admis- 
sions in  excess  of  40  cents  went  into  effect 
on  Tuesday  of  this  week  throughout  the 
United  States,  and  will  remain  effective  un- 
til June  30,  1934. 

In  general  the  major  circuits,  including 
Warner,  Loew,  Publix,  RKO  and  Skouras, 
have  instituted  arrangments  whereby  the 
tax  will  be  passed  on  to  the  public  in  the 
form  of  higher  admission  to  the  amount  of 
the  tax  plus .  the  regular  admission.  This 
policy  was  decided  on  the  basis  of  the  con- 
tention that  the  tax  was  designed  to  be 
absorbed  by  the  public  originally  and  the 
fact  that  the  industry  is  in  no  condition  to 
stand  the  burden  of  the  levy.  In  a  com- 
paratively few  cases  over  the  country,  ad- 
missions were  cut  to  an  extent  necessary  to 
avoid  payment  of  the  tax.  Loew  has  cut 
prices  at  the  Midland  in  Kansas  City  with 
top  admission  set  at  40  cents. 

Estimates  indicate  that  approximately  400 
houses,  or  five  per  cent  of  the  total  theatres 
generally  considered  in  operation  today, 
carry  admission  scales  which  fall  within 
the  tax  range.  Approximately  $7,000,000 
is  expected  to  be  returned  in  revenue  in  the 
course  of  the  next  year. 

Following  is  a  tabulation  indicating  how 
admissions  will  be  affected  by  the  tax : 

ADMISSION  TAX  TOTAL 

.40  (or  under)   None   — 

.45  05   .50 

.50  05  55 

.55  06  61 

.60  06  66 

.65   07  72 

.70  07   77 

.75  08   83 

.80  08  88 

.85   09  94 

.90  09  99 

.95  10  J.05 

1.00  10  1.10 

According  to  the  instructions  of  the  In- 
ternal Revenue  Department  every  admis- 
sion ticket,  even  though  it  is  sold  for  less 
than  41  cents,  must  have  printed  upon  it 
the  admission  price  and  the  name  of  the 
vendor.    This  requirement  applies  to  every 


admission  ticket  or  card  sold,  without  re- 
gard to  the  price  for  which  it  is  sold,  i.e., 
more  or  less  than  41  cents.  If  the  ticket  is 
taxable  (price  above  41  cents),  it  must  have 
printed  upon  it,  in  addition  to  the  price,  the 
amount  of  the  tax  and  the  total  paid  admis- 
sion (ticket  cost  plus  tax).  It  must  also 
bear  the  name  of  the  theatre  for  which  it 
was  sold.  Also,  admission  prices,  whether 
above  or  below  the  taxable  brackets  must  be 
plainly  posted  at  the  box  office,  and  when 
they  include  tax  the  ticket  price  and  the 
tax  amount  and  the  total  of  both  must  be 
posted  separately. 

Before  exhibitors  start  paying  their  ad- 
mission taxes,  they  are  instructed  to  go  to 
the  office  of  their  collector  of  internal  reve- 
nue and  there  obtain  Certificate  752;  which 
requires  exhibitors  to  give  their  name, 
names  and  addresses  of  theatres,  etc.  After 
filing  this,  they  will  be  given  a  Certificate 
of  Registry,  which  certificate  must  be  posted 
conspicuously  in  the  theatre.  This  pro- 
vision is  for  theatres  paying  taxes  only. 
Exhibitors  have  until  the  last  day  of  the 
following  month  in  which  to  file  their  re- 
ports and  pay  the  tax  for  the  preceding 
month. 

The  air  mail,  used  rather  extensively  by 
film  companies  in  the  shipping  of  prints  and 
negatives,  has  been  subjected  to  an  in- 
crease. Effective  July  6,  the  rates  will  in- 
crease from  five  cents  to  eight  cents  on  the 
first  ounce,  and  to  13  cents  for  each  ad- 
ditional ounce  after  the  first. 


Additional  Reports 

As  reported  in  Motion  Picture  Herald  last 
week,  less  than  250  houses  in  34  key  cities  are 
affected  by  the  admission  tax  which  became  ef- 
fective this  week.  That  the  tax  will  be  passed 
on  to  the  public  was  decided  by  executives  of 
five  leading  circuits  in  New  York.  A  complete 
digest  of  the  situation  throughout  the  nation 
was  presented  in  last  week's  issue  of  the  Her- 
ald, which  is  followed  this  week  by  additional 
reports  from  California,  Washington,  Texas  and 
Pennsylvania. 


Californians  Await  Instructions 

Managers  in  Los  Angeles  and  Hollywood 
appear  to  be  awaiting  instructions  from  home 
offices  regarding  changes  in  prices.  There  are 
over  170  houses  in  Los  Angeles.    One  (The 


66  Revenue  Offices 
For  Returns  Listed 


The  66  collection  districts  of  the  Internal 
Revenue  Bureau  of  the  United  States, 
where  admission  tax  returns  will  be  filed  by 
exhibitors,  follow,  with  the  location  of  the 
office  and  collector  in  charge  noted  in  each 
case  : 

DISTRICTS  COLLECTOR'S  COLLECTOR 

OFFICE 

Alabama    Birmingham    .  W.  E.  Snead 

Alaska  (Part  of  Washington    District)  .... 

Arizona   Phoenix   F.    O.  Goodell 

Arkansas   Littk-  Rock  ..A.  J.  Russell 

California    (1st   District) ....  San  Francisco.  J.    P.  McLaughlin 

California    (6th  District)  Los  Angeies  . .  G.  H.  Welch 

Colorado   Denver   F.  W.  Howbert 

Connecticut   Hartford   R.  O.  Eaton 

Delaware   Wilmington    .  W.  S.  Handy 

District  of  Columbia   (Part   of   Md.  Dist.) 

Florida   Jacksonville    ..P.  H.  Miller 

Georgia   Atlanta   J.   T.  Rose 

Hawaii     ,.,  Honolulu   A.   H.  Tarleton 

Idaho   Boise   E.  Evans 

Illinois  (1st  District)   Chicago   G.  T   Van  Meter 

Illinois  (8th  District)   •'pringfield  ...O.  Q.  Addleman 

Indiana   Indianapolis  E.  Neal 

Iowa   Des   Moines    .  G.  A.  jewett 

Kansas   Wichita   H.   H.  Motter 

Kentucky   Louisv He   E.   S.  Helburn 

Louisiana   New   Orleans   L.  A.  Merrigan 

Maine   Augusta   F.  J.  Ham 

Maryland   Baltimore   G.  L.  Tait 

Massachusetts  Boston   T.  W.  White 

Michigan   '  Detroit   F.   L.  Woodworth 

Minnesota   St.   Paul   L.  M.  Willcuts 

Mississippi   Jackson   G.  L.  Sheldon 

Missouri    (1st    District) .....  St.    Louis    ...L.  J.  Becker 

Missouri   (6th  District)   Kansas  City   .D.  G.  Stewart 

Montana   Helena   C.  A.  Rasmusson 

Nebraska   Omaha   A.  B.  Allen 

Nevada   Reno   L.  A.  Speliler 

New   Hampshire   Portsmouth    .  J.  H.  Field 

New  Jersey   (1st  District) ...  Camden   E.  L.  Sturgess 

New  Jersey  (5th  District) ...  Newark   J.  R.  Rogers 

New  Mexico   Albuquerque    .  B.    C  Hernandez 

New  York    (1st    District) ...  Brooklyn   W.  E.  Convin 

New  York    (2nd    District) ...  Custom  House. 

New    York..W.  Duggan 
New  York    (3rd    District) ...  250  W.  57  St., . 

New    York . .  C.  W.  Anderson 

New  York   (14th  Distr'cti ...  Albany   c.  Durev 

New  York    (21st   District)...  Syracuse   J.  W.  Clarke 

New  York   (28th  District)...  Buffalo   G.  T.  Sugden 

North  Carolina   Raleigh   G.  Grissom 

North  Dakota   Fargo   G.  Olson 

Ohio  (1st  District)  Cincinnati    ...L.  J.  Huwe 

Ohio  (10th    District)  Toledo   W.  B.  Guitteau 

Ohio  (11th  District)   Columbus    ...N.  M.  Miller 

Ohio  (18th    D. strict)  Cleveland   C.  F.  Routzahn 

Oklahoma   Oklahoma   City  A.    C.  Alexander 

Oregon   Portland  .....C.  G.  Huntley 

Pennsylvania  (1st    District) ..  Philadelphia    .J.  S.  MacLaughlin 
Pennsylvania  (12th  District) ..  Scranton    ....D.   W.  Phillips 
Pennsylvania  (23rd  District) ..  Pittsburgh   ...D.  B.  Heiner 

Rhode  Island   Providence   . . .  F.  A.  Page 

South   Carolina   Columbia   V.  Q.  Hambrlght 

South  Dakota   Aberdeen   L.  Jensen 

Tennessee   Nashville    . . . .  H.  H.  Clements 

Texas  (1st  District)  Austin   J.  W.  Bass 

Texas  (2nd   District)  Dallas   G.  C.  Hopkins 

Utah   Salt  Lake  CityJ.  H.  Anderson 

Vermont   Burlington   . . .  R.    W.  McCuen 

Virginia   "irhmond   A.  P.  Strother 

Washington   Tacoma   B.  Poe 

West  Virginia   Parkersburg    .  V.   E.  Johnson 

Wisconsin   Milwaukee    ...  A.   H.  Wilkinson 

Wyoming   Cheyenne   M.   S.  Reynolds 


Chinese)  will  pay  tax  all  day.  Seven  houses 
will  pay  the  evening  tax,  all  seats.  Three  will 
have  a  few  choice  seats  taxable. 


A  survey  of  the  343  houses  in  northern  and 
central  California  served  by  San  Francisco 
exchanges  shows  much  less  than  10  per  cent 
are  materially  affected  by  the  new  tax.  A  re- 
vision discloses  that  only  seven  in  San  Fran- 
cisco are  subject  to  the  tax,  two  in  Oakland, 
Berkeley  seven  and  Alameda  three. 


Two  Affected  in  Dallas 

Dallas — Two  theatres  in  Dallas,  the  Publix 
Palace  and  RKO  Majestic,  are  affected  by  the 
tax. 


Philadelphia  Patrons  Exempted 

Philadelphia — Patrons  in  Philadelphia  will 
be  virtually  exempted  from  the  tax,  by  a  re- 
vision of  admission  prices.  At  the  larger  cen- 
tral citv  theatres  the  present  75-cent  admis- 
sion will  be  maintained,  with  the  managements 
absorbing  the  tax.  Reducing  prices  are  at  the 
Earle,  Stanley,  Stanton,  Fox,  State.  Uptown, 
Orpheum.  The  Mastbaum  Theatre  will  be 
closed  for  the  summer. 


Out  of  approximately  40  picture  houses  in  the 
Seattle  field,  only  four  are  affected,  the  Fox 
and  Fox  Fifth  Avenue,  RKO's  Orpheum  and 
John  Hamrick's  independent  Music  Box. 


18 


MOTION    PICTURE  HERALD 


June    25,  1932 


THE  STACE-FROM  CAMERA  EYE 


CHRISTOPHER 
COMES  ACROSS 

Hawthorne  Hurst,  who  wrote  this  farce- 
comedy  concerning  Christopher  Columbus, 
the  ancestor  of  the  Volstead  law,  the  income- 
tax  blank  and  Theodore  Dreiser,  has  put 
into  the  three  acts  very  little  brains,  a  great 
deal  of  horseplay,  some  amusing  situations 
and  enough  necking,  lounge-loafing  and 
horizontal  tom-catting  to  saturate  about 
seven  reels  of  film.  With  Alfred  Lunt  do- 
ing Christopher.  Lynne  Fontanne  doing 
Queen  Isabella,  and  Roland  Young  doing 
King  Ferdinand,  it  would  skim  kite-high. 

There  is,  indeed,  a  romping,  roaring,  de- 
lightfully loud  and  lewd  picture  here,  some- 
thing of  which  we  need  more  and  more  to 
bust  the  Moralic  Hindenburg  Line  and  keep 
us  laughing.  Yes.  keep  us  laughing! — sex- 
laughing. 

Columbus,  in  this  play,  comes  to  bum  it 
out  at  the  court  of  Ferdinand  and  Isabella. 
His  little  racket  is  that  the  Earth  is  round 
and  that  by  sailing  due  west  he  can  muscle 
in  on  Indies'  riches  for  Ferd  and  Issy. 
While  trying  to  sell  this  idea  with  some 
high-power  salesmanship  he  fills  up  his 
spare  moments  by  chasing  the  women  of 
the  palace— or,  rather,  they  chase  him, 
right  into  his  bedroom. 

There  is  Isabella  herself,  who  makes  the 
boldest  love  to  Chris  ever  seen  on  our 
spavined  stage.  And  it  was  done  beauti- 
fully by  the  blond  and  lovely  Patricia 
Calvert.  Finally  all  libido-lit,  she  rips  off 
her  jewels  to  send  him  to  the  Indies.  Other 
women  trying  to  vamp  this  "great  explorer" 
(sic)  are  Beatriz  (Fania  Marinoff)  and 
Dolores  de  Arana  (Betty  Laurence).  Chris 
is  really  in  love  with  the  little  Moorish  girl 
Zita  (plaved  charminglv  and  exquisitely  by 
Gilda  Oa'kleaf).  Now,  the  King  (Walter 
Kingsford)  is  in  love  with  her  also.  Chris 
knows  this,  and  threatens  to  expose  him  to 
the  Queen.  So  the  King,  using  Isabella's 
jewels,  sends  Columbus  west.  Zita  is  in 
one  of  the  bags  that  Chris  takes  with  him 
on  his  trip  to  the  Indies,  which  really  ended, 
as  you  know,  at  the  City  Hall  of  San 
Salvador,  where  he  was  received  by  Big 
Chief  Tinbox. 

Tullio  Carminati  did  not  size  up  as 
Columbus.  Ernest  Lawford  played  the 
Mellon  of  Ferdinand's  Cabinet.  It  is  up- 
to-date  spoofing  on  the  worst  joke  ever 
played  on  Europe  —  the  discovery  of 
America.  Brock  Pemberton  produced.  This 
is  fairly  yelping  for  Lunt-Fontanne  and 
Roland  Young ! 

BRIDAL 
WISE 

This  is  a  real  horse  opera,  and  it  ought 
to  whinny  and  snort  and  hoof  its  way 
through  about  five  thousand  feet  of  film. 
As  a  stage  play  it  has  its  open-eyed  moments 
when  chuckles  and  chortles  are  evicted  from 
you.     Unfortunately,   we  do  not   see  the 


The  Best  and  the  Not-So-Good  of 
Broadway's  Footlights  Are  Dis- 
cussed in  Critic's  Tenth  Article 

By  BENJAMIN  DeCASSERES 

horses  on  the  stage,  jprobably  because  they 
are  not  stage-broken.  The  pictures  are 
pure  even  when  it  comes  to  horses.  You 
can  always  re-take  in  case  a  lady  horse 
forgets. 

It's  all  about  the  Burrough  family  down 
in  Mencken's,  Maryland.  The  framework 
of  the  drama  is  somewhat  mouldy  and  bug- 
eaten.  It  concerns  those  ancient  domestic 
difficulties  that  have  been  played  ad  nauseam 
in  every  key  and  combination. 

What,  however,  makes  the  play  click,  and 
what  is  going  to  make  it  an  hilarious  pic- 
ture, are  the  antics  of  little  Pete  Burroughs 
(played  superbly  by  Jackie  Kelkie)  and 
his  half -savage  negro  pal  Sam  (Raymond 
Bishop).  Pete  will  not  fit  into  this  horsey 
society  game.  He  busts  up  everything  with 
fire  gongs  and  little  Sam's  yells.  He's  a 
nasty  kid,  but  the  playwrights,  Messrs. 
Albert  Hackett  and  Frances  Goodrich,  seem 
to  be  satirizing  through  these  ten-year-old 
hellions  the  doings  of  the  horsey  set  and 
their  attendant  rosettes. 

Pete  also  succeeds  in  bringing  his  parents 
together  again,  which,  for  picture  purposes, 
will  suit  the  good  little  pussies  who  meow 
for  a  final  kissing-it-out  scene. 

Madge  Kennedy,  James  Rennie  and  Blyth 
Daly  were  all  good  in  the  grown-up  parts. 
But  Pete  and  Sam  were  the  show.  The  pic- 
ture should  be  built  for  Pete  and  Sam. 
And  don't  forget  the  horses,  horses,  horses ! 

BLUE 

MONDAY 

Is  the  Provincetown  Playhouse  about  to 
have  the  jinx  on  it  broken? 

After  "Merry-Go-Round,"  that  rousing 
melodrama  of  big-town  political  racketeer- 
ing, which  immediately  moved  uptown,  and 
which  was  also  immediately  bought  by  Uni- 
versal, Barnett  Warren  and  Louis  Brom- 
berg  broke  another  Easter  egg  in  this  house 
of  historic  successes  and  failures.  Out 
walked  what  looks  to  me,  from  a  picture 
standpoint,  another  "Street  Scene." 

As  a  play,  "Blue  Monday."  by  Benson 
Inge,  is  far  better  than  "Street  Scene," 
which  as  a  stage  production  was  all  spray 
and  no  fountain,  all  front  and  no  guts,  all 
episode  and  no  character.  But  "Blue  Mon- 
day" has  insides.  These  workers  in  this 
factory  live,  breathe  and  act  directly  on 
one  another.  They  are  not  dummies.  It  is 
a  simple  story  marching  to  an  overwhelm- 
ing climax  of  a  double  murder. 

The  one  set,  realistically  conceived  by 
Mr.  Bromberg,  is  the  single  workroom  of  a 
lampshade  factory.  Frank,  a  heavy,  brutal 
type  (an  Alfred  Lunt  or  Paul  Muni  lead), 
is  engaged  to  be  married  to  Lucy  (tough 
platinum),  who  works  in  the  office.  It's  an 
affair  of  long-standing,  Frank  having  taken 
the  girl  during  her  first  souse  with  him. 
Working  in  this  room,  painting  lamps,  is 
Paul,  the  mild-mannered  artist  type  who 
is  married  and  tangled  up  with  divorce 
proceedings  and  the  future  custodv  of  his 
child. 


Lucy  has  never  loved  Frank.  She  is 
gradually  drifting  to  Paul,  who  has  aroused 
her  more  refined  side.  A  celebration  is 
staged  in  the  factory  on  the  eve  of  the  wed- 
ding, which  leads  to  a  fine  second  act 
climax,  where  both  Frank  and  Lucy  while 
quarreling  to  the  point  of  murder  are  com- 
pelled, for  appearances'  sake,  to  clinch  in 
a  love-hug  before  the  factory  hands,  who 
are  getting  soused. 

In  the  third  act  Lucy,  who  has  refused 
to  marry  Frank,  tells  the  latter  in  a  terrific 
scene  that  Paul  has  had  her  (this  is  not 
so).  Frank,  who  has  just  come  into  the 
factory  on  this  particularly  blue  Monday 
drunk  and  also  disappointed  because  Lucy 
had  refused  to  marry  him,  kills  them  both 
and  makes  his  get-away  through  the 
window.    It's  a  vital,  crashing  wind-up. 

There  are  high  comic  reliefs  in  the  other 
workers  in  the  factory.  The  cast  of  four- 
teen was  perfect. 

As  a  picture,  to  my  way  of  thinking,  with 
a  heavy  lead  and  working  in  the  vital  off- 
stage incidents  in  the  careers  of  Paul,  Lucy 
and  Frank,  it  will  make  a  far  finer  product 
than  either  "Street  Scene"  or  "An  Ameri- 
can Tragedy" — because  it  is  a  more  sensi- 
tive and  a  more  dramatic  play  than  either. 
It's  the  raw  guts  of  Life. 

HIRED 
HUSBAND 

I  warn  any  picture  concern  that  picks 
up  "Hired  Husband,"  by  August  L.  Stern, 
for  the  great  Hollywood  play-cremation 
plant  that  the  director  will  have  to  know 
more  about  Gramercy  Park  than  the  author 
of  this  rich  and  rare  piece  of  cat's  tripe, 
which,  moreover,  may  make  a  hit  because 
it  is  more  absurd  than  anything  Keystone 
ever  did  in  its  most  staggering  days.  Who 
knows  anything  about  Broadway?  Not 
even  Georgie  Cohan. 

The  central  character  is  a  "Gramercy 
Park  bench  bum."  As  an  inmate  of  the 
Gramercy  Park  district  for  many  years, 
I'd  like  to  know  how  a  bum  can  get  into 
Gramercy  Park.  There  are  no  bench  bums 
in  this  playground  of  the  New  York  Vere 
de  Veres.  A  bum  may  sit  on  the  curb  out- 
side the  park.  But  you  can't  go  about 
picking  up  bums  on  benches  in  our  district. 
Mr.  Stern  probably  meant  Union  Square. 

Anyhow,  there's  a  girl  who's  going  to 
get  a  baby.  She's  got  to  have  a  father. 
Her  uncle,  a  famous  lawyer,  looks  out  of 
his  Gramercy  Park  window,  spies  this 
"bench  bum,"  puts  him  into  a  Browning- 
King,  hires  him  to  be  the  girl's  husband 
for  a  few  months  till  the  crisis  is  over,  and 
then  bounces  him.  The  girl  marries  her 
first  alcoholic  suitor,  who  is,  maybe,  the 
father  of  the  bond  salesman  she  has  brought 
into  the  world,  and  the  bum,  who  is  a 
college  guy,  takes  again  to  the  Open  Road 
or  what  have  you  around  the  Players' 
Club. 

"Hired  Husband"  is  for  Walt  Disney — 
it's  a  mousy  idea. 


BROADWAY 
NEVER  DREAMED 
OF  SUCH  A  SHOW 


"Bring  'Em  Back  Alive" 
Brings  Show  Business 
Back  to  Life  in  New 
York's  Most  Sensational 
Opening! 


t 

1.  BR  IMC  CM  fak 

■  "    ■  ' 

  **  -*?■ 

1 1  -  1 
;  1 

a:.  fej 

■  V-i 

VI 

—  — — - 

\_  > 

<    1  SHEET  B 


SRO  FROM  THE  OPENING 
AVALANCHE  THAT  SHA1 

Once  in  a  Showman's  Lifetime ...  a  Show  Like 
This!  A  Circus  on  Celluloid  that  yells  out  loud  for 
paste  bucket  and  brush  . . .  billboards  and  bally- 
ho ! . . .  And  it's  on  its  way  to  glory ! . . .  Box  -  Office 
Glory,  with  an  unbroken  line  that  has  not  wavered 
from  the  moment  the  doors  opened  Friday,  June 
17th  at  9  a.  m.  with  the  newspapers  shouting  to 
their  millions  things  like  this:  — 

"Thrills  galore!  .  . .  the  most  breath-taking 
jungle  film  we  have  ever  viewed" 

—  N.Y.  Graphic 


IT'S  A  CIRCUS!.. BILL  IT 


1  SHEET  A 


HOUR  AT  N.Y.  MAY  FAIR 
rERS  ALL  TIME  RECORDS 


(Four  Stats)  Today  we  call  forth  all 
the  superlatives  to  describe  this  breath-tak- 
ing, hair-raising,  thrilling,  daring,  amusing, 
always  absorbing  bolt  of  celluloid" 

-N.Y.  Daily  News 

"There  ought  to  be  a  law  compelling  people 
to  see  Frank  Buck's  picture"— N.Y.  American 

"A  Real  thriller  ...  an  amazing  feat" 

-  N.Y.  World  -Telegram 

The  may  fair  was  jammed  for  a  series  of 
scenes  that  furnish  no  end  of  excitement" 

—  N.Y.  Times 

LIKE  A  CIRCUS  1 


RKO 


RKO-PAD/O  PICTURES 


fRAHK  BUCK'S 


PRODUCED  BY 

VAN  BEUREN 

CORPORATION 

DIRECTED  BY 
CLYDE  E.  ELLIOTT 

SIGHTS  AND 
THRILLS  THE 
WORLD  MAY 

NEVER  SEE  AGAIN! 


SPECIAL 

LOW  PRICES 

For  the  most  Sensational  Line  of  Show 
Paper  Ever  Put  Behind  an  Attraction! 

USE  THE  BOARDS! 
PLASTER  THE  TOWN! 
HIT  THE  DEADWALLS 
AND  FENCES  .... 


BRING  'EM  BACK  TO  YOUR 
BOX-OFFICE  WITH 
'BRING  'EM  BACK  ALIVE" 


June    25,  1932 


MOTION    PICTURE  HERALD 


19 


Hays  General  of 
Hoover  Campaign 
Declares  Writer 


Clinton  W.  Gilbert,  staff  correspondent 
of  the  New  York  Evening  Post,  finds  Will 
H.  Hays,  president  of  the  Motion  Picture 
Producers  and  Distributors  of  America,  Inc., 
to  be  the  general  of  the  Hoover  campaign, 
and  The  Post,  in  its  Monday  issue,  presented 
a  copyrighted  dispatch  from  Mr.  Gilbert  in 
Washington,  in  the  course  of  which  he  said: 

Will  H.  Hays  has  staged  a  comeback  in 
Republican  politics  and  will  be  the  power 
behind  the  throne  in  this  year's  campaign. 
That  is  what  is  back  of  the  selection  of 
Everett  Sanders  as  chairman  of  the  Repub- 
lican National  Committee.  Sanders  is  a 
Hays  man,  brought  out  in  Indiana  politics 
by  Hays  and  made  a  Congressman  by  him. 

President  Hoover,  looking  about  for  a 
successor  of  Senator  Fess  as  chairman, 
naturally  considered  two  ex-chairmen  who 
had  conducted  sucsesful  national  cam- 
paigns— Will  H.  Hays  and  ex-Senator 
William  M.  Butler.  Mr.  Hays  ran  the 
Harding  campaign  and  Butler  the  Coolidge 
campaign.   .    .  . 

At  a  conference  in  the  White  House  on 
Sunday  before  the  Chicago  convention  it 
was  directed  to  make  Hays's  man  Sanders 
chairman.  .   .  . 

Mr.  Hays  has  always  been  a  close  friend 
of  Mr.  Hoover's.  He  was  in  the  background 
of  the  pre-convention  campaign  for  Mr. 
Hoover's  nomination  in  1928.  He  has  been 
more  or  less  inactive  in  politics  since  Jim 
Watson  took  the  control  of  the  Indiana  or- 
ganization away  from  him  soon  after  he 
resigned  the  chairmanship  of  the  Republican 
National  Committee,  June  7,  1921.  Hays 
was  then  Postmaster  General  under  Hard- 
ing, a  place  from  which  he  retired  a  few 
months  later  to  become  censor  of  morals 
in  the  movies. 

This  year  Hays  reappeared  in  Indiana 
Republican  politics.  He  played  a  prominent 
part  in  the  Indiana  Republican  State  con- 
vention and  was  made  one  of  the  big  four 
from  Indiana  at  Chicago.  The  story  back  of 
his  restoration  to  favor  is  this : 

Senator  Jim  Watson  is  a  candidate  for 
re-election  to  the  Senate  this  year.  He  has 
a  hard  fight  on  his  hands.  He  cannot  afford 
to  indulge  in  any  enmities.  So  he  made  his 
peace  with  Will  Hays.  This  involved  also 
peace  between  Watson  and  Sanders. 

Hays  has  had  the  most  brilliant  reputa- 
tion of  any  Republican  national  chairman 
since  Mark  Hanna.  He  is  reputed  to  be  a 
great  organizer.  So  it  was  natural  that  the 
Administration  should  desire  his  services  in 
this  campaign.  He  will  be  a  sort  of  unoffi- 
cial chief  of  staff  with  Sanders  as  the  official 
head  of  the  campaign. 


Williams  Resigns  as  B.I. P. 

Far  Eastern  Representative 

C.  St.  E.  Williams,  Far  East  representa- 
tive for  British  International  Pictures,  Lon- 
don, has  resigned.  His  headquarters  were 
at  Singapore.  Mr.  Williams'  tentative  plans 
call  for  operation  in  China,  Japan  and 
Manila,  possibly  handling  the  product  of 
an  American  producer. 


A  TRIUMPH  OF  SIMPLICITY 


s       to  i  p.m. 

Mon.  to  Frl. 


25c 


42nd  St. 


8" 


-ET 


how 


S. 


A  30  foot  python  and  a  bengal 
tiger  in  the  fiercest  fight  ever 
filmed !  . . .  See  "Bring  'Era  Back 
Alive'at  RKO  Mayfair  ,  tomorrow. 


•O  A.V. 


This  advertisement  by  RKO,  running  in  the  New  York  dailies  in  the  amuse- 
ment directory  pages,  brought  for  "Bring  'Em  Back  Alive,"  the  RKO-Van  Beuren- 
Frank  Buck  expeditionary  adventure  production  a  remarkable  degree  of  pre- 
liminary attention.  It  is  outstanding  among  the  season's  endeavors  for  its  daring 
and  capable  violation  of  the  cultbound  typographical  traditions  which  are  so 
often  called  "showmanship."  This  is  advertising  which  realizes  to  the  full,  at 
minimum  cost,  on  the  vast  value  of  extreme,  sudden,  vivid  contrast.  Observe 
that  this  advertisement  says  all  that  is  to  be  said  plainly,  and  then  immediately 
stops  saying.  It  uses  one  adjective.  That  adjective  is  supported  by  the  picture. 
The  principle  is  excellent.— TERRY  RAMSAYE. 


THREAT  TO  SHUT  OFF 
FILMS  IS  NOT  ENOUGH 


Judge,  in  Ruling  Against  Nick 
Paper,  Holds  That  Exhibitor 
Cannot  Be  Harmed  by  Mere 
Threat  to  Refuse  Product 


An  exhibitor  cannot  be  hurt  by  the  mere 
threat  of  distributors  to  cease  providing 
films  under  contract,  Federal  Judge  T.  C. 
Munger  ruled  at  Lincoln,  Neb.,  in  directing 
a  verdict  for  the  defendant  distributors  in 
the  million  dollar  antitrust  suit  of  the  Sun 
Amusement  Company  of  Lincoln. 

In  nearly  two  weeks  of  testimony  before 
a  federal  court  jury,  attorneys  for  the  Sun 
company  tried  to  prove  that  it  was  forced 
out  of  business  in  the  early  summer  of  1929 
through  the  operation  of  the  now-invalid 
arbitration  system. 

The  evidence  showed  that  Nick  Paper, 
president  and  principal  stockholder  of  the 
corporation,  on  June  8,  1929,  received 
notices  that,  because  of  his  failure  to  abide 
by  an  arbitration  award,  he  would  have  to 
put  up  deposits  aggregating  nearly  $14,000 
as  security,  or  service  would  be  suspended 
on  his  contracts.  Being  disinclined  to  pay 
the  deposits  and  feeling  sure  that  he  would 
be  cut  off  of  films,  he  immediately  gave  up 
his  theatre  to  a  rival  local  company.  Under 
the  court's  ruling  he  was  not  legally  en- 
titled to  believe  the  threat  and  could  not 


claim  that  he  was  forced  out  of  business. 

Another  point  cited  in  the  Sun  case  was 
that  Mr.  Paper  signed  most  of  the  contracts 
in  his  own  name,  instead  of  with  the  name 
of  the  corporation.  The  arbitration  award 
was  also  directed  against  him  personally. 
Judge  Munger  declared  that  Mr.  Paper  had 
not  proved  that  the  distributors  considered 
him  and  the  company  as  the  same  thing. 
Therefore,  if  anyone  was  injured  by  the 
proceedings,  it  was  Mr.  Paper  and  not  the 
company. 

The  directed  verdict  came  immediately 
after  the  end  of  the  plaintiff's  testimony. 
Had  the  distributors  been  forced  to  continue 
the  trial,  they  were  prepared  to  show  that 
months  before  June  8,  1929,  Mr.  Paper  al- 
ready had  made  contracts  for  the  pooling  of 
his  Sun  and  Capitol  theatres  with  two  others 
owned  by  the  Lincoln  Theatre  corporation, 
a  Publix  affiliate.  The  distributors  claim 
that  the  Sun  Amusement  Company  was  pre- 
paring to  go  out  of  business  regardless  of 
the  arbitration  proceedings. 

Mr.  Paper  is  planning  to  appeal  the  case 
or  ask  a  new  trial.  He  has  a  similar  suit 
pending,  involving  the  same  set  of  facts,  for 
the  Capitol  Operating  Company,  which 
owned  the  Capitol  Theatre. 

Among  the  interesting  matters  brought 
out  in  the  trial  was  that  the  Sun,  a  500-seat 
second-run  silent  house,  netted  more  than 
$20,000  a  year  from  1922  to  1929. 


20 


MOTION    PICTURE  HERALD 


June    25,  1932 


COHEN  HEADS  STUDIOS     Princess  Accuses 

AS  SCHULBERC  RETIRES  ™"lwid 


Emanuel  Cohen  New  Paramount 
Director  of  Production  and 
Takes  Title  of  Vice-President 
Formerly  Held  by  Lasky 

Close  on  the  heels  of  the  recent  arrange- 
ment which  brought  about  the  temporary 
retirement  of  Jesse  Lasky,  former  vice 
president  of  Paramount  in  charge  of  pro- 
duction, B.  P.  Schulberg,  long  managing  di- 
rector of  Coast  production,  last  week  con- 
cluded an  agreement  with  the  company 
whereby  he  retires  from  that  post  and  as  a 
director  of  the  corporation,  effective  im- 
mediately. 

Emanuel  Cohen,  who  has  been  exercising 
supervision  over  the  studio  since  the  recent 
sales  convention  in  Los  Angeles,  apparently 
has  officially  assumed  the  duties  of  Mr. 
Schulberg  and  the  title  of  Mr.  Lasky,  since 
after  much  speculation,  his  name  accom- 
panied by  the  title  of  vice  president  in 
charge  of  production,  appeared  late  in  the 
week  on  Paramount  publicity  matter.  Para- 
mount, however,  has  officially  named  no 
successor  to  Mr.  Schulberg. 

Mr.  Lasky  has  been  staying  at  Santa 
Monica,  Calif.,  since  his  retirement  on  April 
25.  His  leave  of  absence  is  scheduled  to  end 
on  July  25,  when  he  is  supposed  to  report 
back  at  the  studio  for  duty.  What  capacity 
he  will  assume  in  the  event  he  does  return  has 
not  been  disclosed.  Reports  that  his  con- 
tract, which  expires  December  31,  1934,  has 
been  settled,  have  been  denied  by  Mr. 
Lasky.  He  stated :  "No  settlement  has  been 
discussed  or  arranged  and  I  am  still  under 
contract." 

Mr.  Schulberg,  who  conveyed  the  ac- 
curacy of  the  statement  of  his  retirement 
with  the  words,  "I  am  a  free  soul,"  has  a 
contract  with  Paramount  for  seven  years 
which  was  to  have  expired  on  January  1, 
1933.  In  New  York,  just  prior  to  his  de- 
parture for  the  Coast  on  Saturday,  Mr. 
Schulberg  said  "the  company  was  very 
fair,"  in  answer  to  questions  concerning  the 
settlement  of  his  contract.  It  is  understood 
accumulations  totaling  $400,000  was  due 
him  to  cover  the  unexpired  portion  of  his 
contract  and  a  $1,500  salary  cut  which  he 
took  some  while  ago  with  the  proviso  that 
he  would  be  reimbursed  either  when  his  old 
contract  ran  out  or  a  new  one  was  made. 

Mr.  Schulberg  said  that  his  retirement 
had  been  discussed  with  Sam  Katz,  who 
has  assumed  recently  a  consistently  more 
active  part  in  production  affairs,  in  addi- 
tion to  his  post  as  head  of  the  theatre  de- 
partment, before  Mr.  Schulberg  left  the 
Coast  for  New  York  two  weeks  ago.  He 
said,  however,  that  they  had  not  agreed 
upon  the  retirement  at  that  time.  "When  T 
left  the  Coast,  I  left  for  the  purpose  of 
thinking  it  all  over,"  Mr.  Schulberg  said. 

En  route  to  the  Coast,  Mr.  Schulberg  on 
Monday  of  this  week  was  questioned  at 
Kansas  City  concerning  reports  that  he, 
Mr.  Lasky  and  William  Fox  were  planning 
to  form  a  new  producing  company.  Non- 
committal, Mr.  Schulberg  smilingly  replied, 


"I  don't  know  anything  about  it."  He  de- 
clared his  immediate  plans  for  the  future 
are  uncertain,  and  characterized  Mr.  Katz 
and  Mr.  Cohen  as  "excellent  men.  I  have 
nothing  but  kind  words  for  them.  I  think 
their  entrance  into  production  is  a  good 
thing."  He  expects  to  return  to  New  York 
about  September  1.  "I  have  no  plans,  but 
if  something  develops  next  week  I  will  jump 
back  into  harness,"  he  said. 

Mass  production  and  the  subservience  of 
the  production  department  to  the  theatre  de- 
partment, were  noted  by  Mr.  Schulberg  in 
Kansas  City  as  two  of  the  chief  causes  of 
the  production  ills  of  the  moment.  He  de- 
clared unit  production  is  not  the  answer, 
"as  that  is  still  mass  production."  He  also 
indicated  that  he  looks  for  no  radical 
changes  in  the  present  production  system. 

"This  is  not  the  healthiest  of  conditions," 
Mr.  Schulberg  said  in  further  amplifying 
his  idea  on  the  subservience  of  production 
to  theatres.  "Theatre  executives  base  pro- 
duction on  past  grosses.  They  have  an  idea 
that  if  a  certain  picture  clicks,  a  similar 
picture  will  succeed.  This  is  a  mistake. 
Successful  production  depends  on  novelty, 
not  past  performance.  Production  must 
look  forward,  not  backward.  Theatre  men 
see  production  from  their  own  viewpoint, 
and  if  properly  balanced,  that  will  prove 
beneficial.  It  should  not  dominate,  how- 
ever." 

Mr.  Schulberg's  name  has  also  been  cur- 
rently linked  with  that  of  Joseph  P.  Ken- 
nedy, but  the  former  Paramount  executive 
has  denied  any  such  discussion. 


Sheehan  Appoints  Johnson 

Story  Head  at  Fox  Studio 

Winfield  R.  Sheehan,  returned  to  the  Fox 
Coast  studio  in  charge  of  production  has  ap- 
pointed Julian  Johnson  head  of  the  story 
department,  effective  immediately.  Robert 
M.  Yost  will  continue  in  charge  of  opera- 
tion of  the  department. 

Mr.  Johnson  was  connected  with  the 
Paramount  studio  in  a  production  capacity 
for  12  years,  was  the  first  editor  of  Photo- 
play Magazine  and  at  one  time  was  associ- 
ate editor-in-chief  of  the  Cosmopolitan 
Magazine. 


Spearman  Takes  Over  P.  D.  C. 
Of  Pathe  International  Firm 

H.  E.  J.  Spearman  has  taken  over  the 
P.  D.  C.  Company  of  Paris  from  Pathe 
International.  Mr.  Spearman  will  complete 
the  business  of  the  company  in  Europe,  and 
plans  the  expansion  of  the  organization  with 
outside  product. 


Will  Hays  on  Coast 

Will  Hays  last  week  left  the  Republican 
Convention  in  Chicago,  which  he  attended 
as  a  delegate  from  Indiana,  for  the  Coast 
on  his  regular  summer  visit.  He  presided 
over  the  semi-annual  meeting  of  the  Motion 
Picture  Producers  Association  on  Wednes- 
day. 


Declaring  that  motion  picture  producers 
have  too  much  fear  of  attempting  the  new 
in  production,  Princess  Alexandra  Kropot- 
kin,  Russian  magazine  writer  and  lecturer, 
told  the  weekly  forum  of  the  New  York 
Motion  Picture  Club  Tuesday  that  methods 
of  minimizing  the  financial  risk  of  under- 
taking such  ventures  have  already  been  dis- 
covered and  that  additional  methods  should 
not  be  difficult  to  devise. 

Princess  Kropotkin  detailed  a  plan  em- 
ployed by  the  Moscow  Art  theatre,  by  which 
novel  productions  are  first  given  on  the 
stage  of  an  experimental  theatre  in  an  in- 
expensive manner,  in  order  to  determine 
their  worth  as  production  material.  She 
suggested  that  the  Russian  theatre  plan,  or 
a  variation  of  it,  might  be  utilized  to  good 
advantage  by  American  producers. 

"Innovations  in  the  development  of  screen 
material  are  very  much  needed,"  she  said. 
"The  creative  part  of  the  motion  picture  in- 
dustry can  use  greater  courage  and  origi- 
nality in  the  selection  and  production  of 
new  screen  material.  At  present,  they  show 
too  much  fear  of  attempting  things  that 
have  not  been  done  before." 

"I  realize,"  she  continued,  "that  financial 
considerations  frequently  make  experimenta- 
tion of  this  kind  very  difficult,  but  there  are 
ways  in  which  producers  can  determine  the 
acceptability  to  the  public  of  new  themes 
and  treatment  before  original  scripts  are 
accepted  for  production.  The  Moscow  Art 
Theatre  has  for  long  engaged  in  experi- 
mental production  work  of  this  kind." 

Princess  Kropotkin  urged  that  American 
studios  foster  a  similar  experimental  thea- 
tre. She  remarked  that,  in  her  opinion,  no 
art  has  progressed  so  rapidly  as  that  of  the 
motion  picture  and  that,  because  its  tools 
are  now  so  near  to  being  perfected,  motion 
picture  production  has  arrived  at  its  "most 
interesting  moment." 

Frank  Hawks,  American  aviator  and 
holder  of  all  three  trans-continental  flight 
records,  was  the  second  guest  speaker.  He 
described  various  flying  experiences  and 
the  comparative  practical  value  of  land  and 
air  speed  trials. 

With  this  week's  forum,  the  Motion  Pic- 
ture Club  discontinues  its  weekly  luncheon 
meetings  until  September.  Evening  meet- 
ings, however,  will  be  scheduled  through- 
out July  and  August,  and  will  be  featured 
by  the  presence  of  well-known  guest  speak- 
ers and  entertainers,  Lee  Ochs,  president, 
announced. 

Horsley,  Pioneer  in  Industry, 
Is  a  Candidate  for  Congress 

David  Horsley,  a  pioneer  in  the  motion 
picture  industry,  is  a  candidate  for  Congress 
from  the  fifteenth  Congressional  district  of 
California,  which  includes  Hollywood. 


Invincible  to  Offer  36 

Arthur  Greenblatt  and  Dave  Rosengarten 
last  week  formed  Invincible  Pictures,  and 
will  operate  independently  in  the  New  York 
metropolitan  area  with  36  features. 


v 


June    25,  1932 


UNDER  the  caption,  "What  Do  They  Want?" 
Hal  Hall,  writing  currently  in  the  West- 
ern cameramen's  magazine,  exposes  a  pet  folly 
of  the  Hollywood  colony.  Mr.  Hall  said: 
"One  of  the  things  that  is  most  difficult 
to  understand  in  this  queer  picture  racket 
is  the  matter  of  new  talent.  Every  one  in 
Hollywood  knows  that  there  are  literally 
thousands  of  individuals  out  here  who 
have  good  looks,  personality,  ability — but' 
who  are  just  extras  with  perhaps  an 
average  of  two  days'   work  per  week 
throughout  the  year.    Starvation  wages 
at  best.    Producers,  film  executives — all 
send  out  the  cry  for  all  film  hopefuls  to 
stay  away  from  Hollywood.  Right. 

"But — in  the  same  breath  these  same 
people  broadcast  the  news  that  they  are 
sending  men  to  the  far  places  of  the 
earth  in  a  search  for  new  talent,  new 
faces,  etc.  Figure  it  out  for  yourself,  if 
you  can.  It  has  this  writer  stumped. 
"Anyway — take  a  tip  from  us — don't 
head  towards  Hollywood  these  days  ex- 
pecting to  crash  the  studio  gates  in  any 
line.  If  you  have  any  kind  of  a  job  back 
in  the  home  town,  hang  on  to  it." 
On  the  very  next  day  we  picked  up  a  copy 
of  Hollywood  Herald  and  discovered  this : 

Want  New  Faces — Returning  from  a 
hunt  for  talent  in  New  York,  Casting 
Director  Rufus  Le  Maire  of  Warner- 
First  National  declared  that  never  has 
there  been  a  time  in  motion  picture  his- 
tory when  new  faces  have  been  in  such 
great  demand  as  at  present.  .  .  . 
V 

Ed  McNamee,  of  National  Screen  Service, 
wrote  President  Hoover  at  Washington  last 
zveek  offering  a  solution  to  "the  prolonged  de- 
pression and  suffering  derived  from  it."  It  was 
a  lengthy  missive  and  we  regret  that  space 
limitations  prevent  its  publication,  but  basically 
it  dealt  with  "modification"  and  had  something 
to  do  with  "real  beer"  and  "brewers,"  etc., 
which  should  give  yon  a  general  idea  as  to 
its  contents.  We  have  an  uncontrollable  sus- 
picion that  Pat  Garyn,  sales  chief  of  National 
Screen,  had  a  hand  in  it  also. 

And  while  we  are  on  this  general  subject,  an 
account  of  Ed  Hurley's  recent  limited  associa- 
tion with  the  League  for  the  Modification  of 
the  Volstead  Act  might  be  in  order. 

It  appears  that  Ed,  press  agent  de  luxe,  was 
elected  national  public  relations  counsel  of  the 
League — on  one  condition.  However,  soon  after 
the  appointment,  George  Peck,  "states  organ- 
iser" for  the  League,  issued  the  following  state- 
ment: 

"Please  be  advised  that  effective  as 
of  today's  date,  Mr.  Ed  F.  Hurley  has 
resigned  as  Public  Relations  Counsel  of 
this  organization  and  is  no  longer  con- 
nected with  this  League  in  any  capacity 
whatsoever." 

V 

We  wonder  if  any  of  the  Broadway  vaude- 
ville and  theatrical  profession  which  "play" 
the  curb  fronting  on  Longacre  Square  saw 
this  headline  in  "Advertising  Age"? 

TEN  MILLION 
DOGS  IN  U.  S. 
EAT  REGULARLY 

V 

Nothing  passes  the  eagle  eyes  of  "Chick" 
Lewis'  assistant,  Miss  Gertrude  Merriam,  in- 
cluding the  following  want  ad  which  appeared 
in  a  New  York  newspaper  the  other  day : 

CASHIEB,  must  be  an  exact  likeness  of  Ann  Harding 
or  Constance  Bennett.  Apply  today  at  12:30,  May- 
fair  Theatre,  Broadway  and'  47th  St. 


MOTION    PICTURE  HERALD 


By  JAMES  CUNNINGHAM 


NEGRO  SUPERSTITION 
AND  PREACHERS  HIT  B.O. 

To  the  deep-voiced  incantations  of 
the  preachers  of  the  colored  flocks  of 
Baltimore  is  attributed  the  failure  on 
the  part  of  local  theatres  to  show 
box  office  gains  as  a  result  of  the  re- 
cent liberal  Sunday  ordinance,  per- 
mitting film  houses  to  open  on  the 
Sabbath.  This  despite  the  fact  that 
there  is  no  definite  effort  on  foot  to 
cut  Sunday  attendance.  Theatres  ca- 
tering to  colored  folk  have  apparent- 
ly suffered  most  severely.  One  man- 
ager noted  his  Sunday  expense  at  $100, 
his  intake  of  a  recent  Sunday  at  $16. 
Supporting  the  preacher  idea,  are  in- 
dications that  the  clerics  are  playing 
upon  the  natural  and  ready  supersti- 
tion of  the  Negro,  to  the  decided 
detriment  of  theatre  patronage. 


fECIL  BLOUNT  DE  MILLE'S  newly 
^~  occupied  office  at  the  Paramount  studio 
in  Hollywood  overlooks  the  roof  of  the  old 
Lasky  Barn,  from  which  he  shipped  his  first 
picture  almost  20  years  ago.  He  is  said  to 
have  gotten  a  lot  of  inspiration  looking  at 
that  old  barn.  And  in  this  connection,  Arch 
Reeve,  of  the  studio  forces,  believes  that 
"the  reunion  of  Paramount  and  DeMille  is  a 
good  omen.  De  Mille  days  with  Para- 
mount," he  said,  "were  the  days  of  his  great- 
est achievement,  and  there's  no  doubt  that 
one  of  Paramount's  most  glorious  chapters 
was  written  in  those  days." 

De  Mille  wishes  it  to  be  thoroughly  under- 
stood that  "The  Sign  of  the  Cross"  is  not 
essentially  a  religious  picture.  He  describes 
it  as  "a  modern  love  story  with  a  back- 
ground of  imperial  Rome." 

V 

In  connection  with  the  forthcoming  celebra- 
tion of  Independence  Day  on  July  4,  managers 
of  all  Publix  theatres  have  been  warned  by  the 
home  office  that  "under  no  conditions"  are 
they  permitted  to  "be  directly  or  - indirectly 
connected  with  the  use  or  display  of  fireworks" 
in  the  operation  of  their  theatre  or  for  pub- 
licity purposes. 

V 

Back  in  the  1770's  a  patriot  said  taxation 
without  representation  is  something  or  other. 
The  1932  version,  voiced  over  the  ether  zvaves 
on  Monday  night  by  Paul  R.  McKee,  of  the 
Carnation  Milk  Company,  runs  like  this: 
"Taxation  without  economy  is  tyranny."  The- 
atre tickets,  along  with  other  items,  have  taken 
the  place  of  tea. 

V 

The  supreme  commander  of  advertising 
and  exploitation  for  one  of  the  industry's 
representative  firms  was  asked  by  a  Herald 
reporter  for  his  observations  concerning  the 
billboard  and  outdoor  advertising  situation. 

"We  don't  use  any,"  he  chirped.  "The 
only  ones  that  drive  out  in  the  country  these 
days  are  en  route  to  roadhouses  and  they 
can't  see  anyway!" 

V 

Leo  Meehan  sends  along  the  line  about  Jimmy 
("Schnozzle")  Durante,  who,  when  he  bumps 
his  nose,  yells  "Gee,  I'm  hurt  all  over." 


21 


THE  NATURE  of  the  preferences  of  fans 
changes  rapidly  in  the  National  Movie  Poll, 
a  current  activity  of  the  MPPDA.  This  week, 
"civilized  man,  like  his  savage  brother,  thrills 
at  the  call  of  the  jungle— except  that  modern 
man  prefers  his  wild  life,  adventure  and  ex- 
ploration of  the  screen."  A  publicity  yarn  anent 
the  progress  of  the  poll  says  so.  Last  week  the 
question  was :  "To  weep  or  not  to  weep." 

Furthermore,  we  are  told  that  the  current 
preponderance  of  votes  for  film  stories  of  the 
wild  and  woolly  is  because  "the  vicarious  thrill 
of  visiting  strange  places  and  facing  unknown 
dangers  in  every  part  of  the  world  holds  an 
enchantment  for  every  type  of  movie  fan,  it 
would  seem."  However,  women  continue  to 
cast  their  ballots  for  fireside  dramas  of  love  and 
marriage,  it  is  said. 

Only  one  vote,  of  the  thousands  cast  in  the 
poll,  is  registered  specifically  against  explora- 
tion films.  Vilhjalmur  Stefansson,  an  explorer 
of  no  mean  repute  and  admittedly  a  "traveling 
man,"  admits  that  he  much  prefers  the  real 
thing  in  exploration  to  its  pictorial  representa- 
tion. 

V 

Buddy  Rogers,  sartorially  correct,  flezv  into 
Kansas  City  to  visit  his  father,  Bert  Rogers, 
who  is  recuperating  from  an  operation,  and 
announced  he  is  "through  with  the  movies."  _ 

"/  reach  as  many  people  over  the  radio  in 
one  night  as  I  would  on  the  screen  in  weeks," 
said  Buddy.  "Radio  is  the  coming  field.  I  like 
it  much  better  than  the  movies." 

V 

Robert  Doidge,  Educational's  non-theatri- 
cal executive  at  the  home  office,  has  been  for 
many  years  one  of  the  champions  of 
bachelorhood  along  New  York's  film  row 
and  only  this  week  Mr.  Doidge  broke  down 
and  confessed  to  us  that  he  has  not  been 
entitled  to  this  distinction  for  quite  some 
time.  "Bob"  told  us  that  not  only  is  he 
happily  married,  but  Robert,  Junior,  is  al- 
ready nine  months  old. 

V 

Showmanship  plus. 

Up  in  Westchester  the  film  folk  gath- 
ered at  a  "hardtimes"  party  ivith  every- 
one in  tattered  costumes  befitting  the 
occasion.  That  is,  almost  everyone — Phil 
Reism-an,  the  blond  Beau  Brummell  of 
Broadzvay,  didn't  have  the  heart  to  do  it. 
He  arrived,  a  shade  late,  and  made  the 
grand  entry  in  the  elegance  of  formal 
dress. 

V 

Headline  on  a  publicity  yarn  dispatched  to 
the  press  this  week : 

HELEN  HAYES  WILL  ARRIVE  IN 
HOLLYWOOD  JULY  1ST  FROM 
HOLLYWOOD. 

And  on  top  of  each  sheet  are  the  words : 
Fresh.   Accurate.   Authoritative.  News. 

V 

Hollywood  is  "all  right"  to  Walton  Hall 
Smith,  novelist  and  M-G-M  writer,  who  re- 
cently returned  to  Kansas  City  to  take  unto 
himself  a  bride.  In  the  course  of  an  interview 
on  his  work  at  the  studios  he  said  this : 

"The  producers  know  what  they  want.  It's 
just  like  any  other  business — selling  motor  cars 
or  perfumes.  The  executives  can't  afford  to 
manufacture  something  the  public  will  not  buy. 
There's  a  lot  of  common  sense  in  Hollywood, 
hard  work  and  a  great  deal  of  figuring.  The 
main  topic  of  conversation  is  money.  Any  one 
who  goes  out  there  with  a  totally  artistic  point 
of  view,  a  kind  of  Keats  or  Shelley  complex, 
can't  grasp  Hollywood. 

"I  found  that  my  work  is  not  writing  in  the 
creative  sense — it  is  simply  the  carpentry  of 
words." 


ASIDES  &  INTERLUDES  M 


22 


MOTION    PICTURE  HERALD 


June    25,  1932 


EDUCATIONAL  PLEDGED 
TO  COMPLETE  PROGRAM 


MICKEY  MOUSES 
INTO  EVERYTHING 

That  unmitigated  and  mischief 
making  little  scoundrel  Mickey  Mouse, 
like  the  rest  of  Hollywood's  stars,  pays 
no  heed  at  all  to  the  solemn  resolution 
of  the  board  of  directors  of  the  Asso- 
ciation of  Motion  Picture  Producers, 
Inc.,  to  debar  "artists"  from  permit- 
ting the  use  of  the  pictures  and  names 
for  merchandise  advertising. 

Many  a  star,  from  the  day  when 
Mary  Pickford  became  the  girl  on  the 
Pompeian  massage  cream  calendar 
down  to  the  effulgent  today,  has  sold, 
rented  and  loaned  his  name  to  adver- 
tisers. But  it  has  been  another  of 
Mickey's  triumphs  to  do  it  in  the  big- 
gest way  of  all. 

As  we  trip  merrily  to  press  today, 
Mickey  Mouse  is  a  brand  name  and 
decoration  of: 

Children's  toys  and  novelties. 
Mickey  Mouse  Candy. 
Novelty  Jewelry. 

Mickey  Mouse  sticker  tots  (paper  cut-outs). 
Children's  stationery. 
Pencil  boxes. 

Mickey  Mouse  pennants,  banners,  caps,  etc. 
Birthday   and  greeting   cards,   favors,  bridge 
sets,  etc. 

Children's  and  misses'  purses  and  pocketbooks. 
Baby  silverware,  caps,  pushers,  feeding  plates, 
etc. 

Cartoon  strip. 

Bath,  sets,  hot  water  bottles,  tooth  brushes, 
celluloid  and  rubber  novelties,  bathroom 
accessories  and  baby  gifts. 

Mickey  Mouse  illustrated  story  books. 

Flicker  books. 

Boys'  ties  and  neckwear. 

Knitted  underwear  and  nightwear. 

Infants'  and  children's  bags  of  the  snuggle 
rug  or  bunting  types,  and  crib  covers. 

Mickey  Mouse  paint  books. 

Chinaware,  pottery  and  earthenware  items. 

Boys'  belts. 

Door  stops. 

Boys,  blouses,  pajamas,  children's  play  dresses, 
etc. 

Art  needlework  and  novelties. 
Mickey  Mouse  handkerchiefs. 
Mickey   Mouse   masquerade   costumes,  masks, 
etc. 

To  be  sure,  there's  an  "out"  for 
Mickey.  The  Producers'  clause  reads 
that  "Whereas,  in  many  instances  the 
nature  of  such  advertising  is  undigni- 
fied .  .  ." 

To  which  may  be  added — Whereas, 
Mickey  never  did  have  much  dignity, 
anyway. 


Will  Deliver  Entire  Feature  and 
Short  Subject  Schedule, 
Brandt  Tells  First  of  Three 
Sectional  Sales  Meetings 

The  official  selling  season  of  Educational- 
Tiffany-World  Wide  was  launched  this 
week  when  the  company  opened  the  first  of 
a  series  of  three  territorial  sales  confer- 
ences, at  the  St.  Moritz  hotel  in  New  York, 
presided  over  by  E.  W.  Hammons,  presi- 
dent of  Educational,  and  Joe  Brandt,  newly 
elected  president  of  World  Wide.  The  ses- 
sion was  concluded  Tuesday  afternoon  and 
executives  then  departed  for  Chicago  where 
the  Midwest  forces  gathered  for  two  days 
starting  Thursday.  A  conference  in  Los 
Angeles  for  the  West  Coast  division  will 
follow. 

At  the  initial  sessions  in  New  York  on 
Monday,  home  office  executives  and  sales- 
men were  told  by  Mr.  Hammons  that  Edu- 
cational, producing  short  subjects  exclusive- 
ly, and  World  Wide,  concentrating  on  fea- 
tures, will  continue  as  separate  entities,  al- 
though both  will  continue  to  distribute 
through  a  single  exchange  system. 

Producers  Paul  Terry,  Frank  Moser,  Bill 
Saal  and  Larry  Kent  addressed  the  New 
York  gathering,  also  Mr.  Brandt,  Joe  Gold- 
berg, general  sales  manager  of  World 
Wide ;  Reinald  Werrenrath,  who  will  star 
in  a  series  of  shorts;  Al  Mannon,  who 
makes  Educational's  football  subjects ;  A. 
S.  Kirkpatrick,  assistant  general  manager 
of  Educational ;  Gordon  White,  in  charge 
of  advertising  and  publicity,  and  J.  H. 
Skirball,  Educational's  sales  manager. 

Brandt  guaranteed  "absolutely"  that  the 
company  would  deliver  the  entire  feature 
and  short  subject  schedule  already  an- 
nounced. He  told  the  delegates  that  "no 
picture  was  ever  made,  or  will  ever  be  made 
that  hasn't  some  redeeming  feature  on 
which  a  real  showman  can't  capitalize."  He 
said  that  the  current  situation  in  Holly- 
wood, whereby  the  colony  has  in  its  midst 
countless  free  lance  players  with  "big 
names,"  assures  the  company  of  more  im- 
portant name  value  in  its  product  next  sea- 
son. Players  will  be  signed  on  a  picture- 
to-picture  basis. 

"In  view  of  present  conditions,"  he  said, 
"the  story  is  more  than  ever  the  thing." 

Mr.  Brandt  was  followed  by  Mr.  Ham- 
mons who  discussed  the  short  subject  prod- 
uct at  length. 

"While  other  companies  are  concerning 
themselves  with  the  business  of  cutting 
down,  Educational  and  World  Wide  are 
concentrating  their  efforts  on  building  up," 
said  Mr.  Hammons.  "This  applies  not  only 
to  the  manpower  we  have  added  to  our  or- 
ganization, but  to  the  names  we  have  lined 
up  in  our  player,  writer  and  producer 
rosters." 

Inauguration  of  a  new  system  of  exploita- 
tion backing  on  each  picture  was  announced 
by  Gordon  White. 

Production  details  and  titles  of  the  29  fea- 
tures and  166  short  subjects  to  be  distrib- 
uted next  season  by  Educational-Tiffany- 


World  Wide  were  recorded  in  full  in  Mo- 
tion Pictue  Herald  last  week.  World 
Wide  Pictures,  Inc.,  will  distribute  21  fea- 
tures and  eight  westerns.  Educational 
promises  64  two-reelers  and  102  singles. 
Two  new  series  of  shorts  were  added  to  the 
list  this  week,  including  six  "Camera  Ad- 
ventures" to  be  produced  by  Pat  Dowling 
and  Hobart  Brownell,  and  13  Bray  "Na- 
turagraphs."  With  the  arrival  of  E.  H. 
Allen,  studio  chief,  in  Hollywood  from  a 
vacation  abroad,  work  on  the  company's 
new  production  schedule  has  already  begun. 

Aylesworth  Sees 
Theatre  Revival 

Merlin  H.  Aylesworth,  president  of  RKO 
and  the  National  Broadcasting  Company, 
speaking  in  San  Francisco  this  week,  ex- 
pressed the  belief  that  radio  entertainment, 
despite  its  apparent  conflict  with  the  thea- 
tre, ultimately  will  revive  the  theatre  busi- 
ness. 

The  remarks  were  noted  as  in  contrast  to 
the  rather  pessimistic  tone  conveyed  by  Mr. 
Aylesworth  on  June  13  in  an  address  before 
the  Academy  of  Motion  Picture  Arts  and 
Sciences.  In  the  speech  this  week,  the  ex- 
ecutive cited  a  growing  spirit  of  mutual 
cooperation  between  radio  broadcasting 
companies,  the  theatres  and  studios  as  the 
basis  for  his  conclusion  that  theatre  patron- 
age is  due  to  increase  considerably.  A  re- 
duction in  the  number  of  theatres  and  bet- 
ter quality  pictures  will  also  be  instrumental 
in  the  increase,  Mr.  Aylesworth  said. 

"Theatre  attendance  today  is  just  60  per 
cent  of  what  it  was  in  1928,"  Mr.  Ayles- 
worth said.  "Managers  must  realize  that 
the  quality  of  entertainment  will  have  to  be 
improved.  Local  management  must  be 
given  more  responsibility  regarding  the 
kind  of  entertainment  to  be  given  the  local 
public.  We  must  have  good  shows.  We 
must  have  cooperation.  If  managers  are 
not  alive  to  changed  conditions  and  do  not 
adapt  themselves  to  the  present  day  de- 
mands, someone  else  will  do  it  for  them 
from  the  outside." 

Mr.  Aylesworth  returned  to  New  York 
on  Tuesday. 

22  U.S.  Negroes  Sail  to  Moscow 
To  Make  Soviet  "Type"  Film 

A  group  of  22  American  Negroes  sailed 
last  week  for  Moscow,  where,  during  the 
next  five  months,  they  will  be  employed  in 
the  production  of  a  motion  picture  intended 
to  interpret  the  historical  development  of 
the  Negro  in  the  United  States  from  the 
time  of  the  Civil  War.  The  picture  will  be 
produced  by  the  Meschrahpom  Film  Corpo- 
ration, producer  of  the  "The  Diary  of  a 
Revolutionist,"  a  current  Soviet  release  in 
America. 

According  to  the  group's  contract,  they 
will  pay  their  own  way  to  Moscow  and, 
while  working,  will  receive  400  to  600  ru- 
bles a  month  and  their  passage  home. 


Loew  Closes  Five  Cleveland 
Theatres  Throughout  Summer 

Loew's  Ohio  Theatres,  Inc.,  through  its 
divisional  manager,  H.  M.  Addison,  an- 
nounces that  five  of  its  10  Cleveland  houses 
will  close  this  week  for  the  summer.  They 
are  the  State,  Circle,  Alhambra,  Doan  and 
Liberty.  The  Allen  and  Stillman,  both  first- 
run  downtown  houses,  the  Park  and 
Granada,  first-run  neighborhood  houses,  and 
the  Mall,  a  downtown  subsequent-run  house, 
will  remain  open. 

It  is  understood  a  shortage  of  first-run 
features  for  the  first-run  Loew  houses  was 
a  leading  factor  in  determining  upon  the 
closing. 


June    25,    1932  MOTION    PICTURE    HERALD  23 

SUNNY  SKIES  PROVIDE  ADDED  ZEST 
TO  "FILM  DAILY'S"  GOLF  TOURNEY 

LOFTED  OUT  OF  THE  ROUGH  Awarts *r8. Pref?ntH «♦ Din: 


John  Wilde  Alicoate,  sponsor  of  the  Tour- 
nament, agreed  to  take  $10  in  cash  for  each 
entry — or  a  $30  check. 

V 

Harry  Warner,  Ed  Curtis  and  Al  Lichtman 
were  seen  talking  over  that  marvelous  shot 
made  by  Cnrtiss  on  the  putting  green.  ■ 

v 

Harry  Thomas  didn't  play,  attending  solely 
to  the  business  of  giving  exhibitors  an  insight 
into  First  Division's  new  "thrillers,"  "supers," 
etc. 

V 

Pat  Garyn  missed  the  mprning  run.  It 
happened  this  way :  One  of  the  exhibitors  par- 
ticipating collared  Pat  at  the  entrance  to  the 
clubhouse  and  launched  a  discussion  of  trailers 
and  rental.  Pat  caught  up  with  the  tourna- 
ment about  3.17  p.  m. 

V 

Paul  Greenhalgh  is  a  George  Washington 
golfer.  He  broke  down  after  a  barrage  of 
questions  and  admitted  that  he  made  a  beauti- 
ful 98  on  the  morning  run — of  9  holes.  He 
played  alone — there's  a  reason. 

V 

Ray  Morrissey  walked  3,500  yards  away 
and  3,700  yards  backward  to  replace  the  divot. 
There  really  should  be  a  prise  for  divots. 
Fred  Rothenberg  sunk  his  divot  on  the  4th 
hole.  He  missed  the  ball. 

V 

Sam  Sax  was  seen  swinging  two  clubs 
simultaneously.   Even  that  didn't  help! 

V 

Ed  Hyman  of  the  Century  circuit,  asked 
for  an  afternoon  foursome  for  blind  men  and 
cripples.  Jim  Milligan  miffed  being  first — 
again. 


Jim  Cron  and  Walter  Eberhardt,  who  live 
practically  around  the  corner,  were  seen  at 
the  clubhouse  as  early  at  7.12  a.  m.,  waiting 
for  Committee  Members  Jack  Hammond, 
W infield  Andrus  and  Charlie  and  Jack  Ali- 
coate to  let  them  into  the  clubhouse. 

V 

George  Morris  was  on  hand  to  see  that 
members  of  the  Motion  Picture  Club  took  up 
their  share  of  the  green.  George  was  not  dis- 
appointed. 

V 

Country  clubbers  included  George  Borthwick, 
Arthur  Dickinson,  Major  Fred  H  err  on  and 
Dave  Palfreyman.  Palfreyman  zvas  seen  later 
zvith  Al  Selig  hidden  azvay  in  the  woods, 
practicing  szvings  preparatory  to  the  driving 
contest.    They  lost. 

V 

Jimmy  Cunningham  borrowed  a  member's 
bathing  suit  with  a  life-saver's  emblem  on  it 
(and  he  doesn't  even  dive!). 

V 

Radio  City  had  to  labor  during  the  day 
without  the  aid  of  S.  L.  Rothafel. 

V 

Bert  Sanford,  one  of  Erpi's  executives, 
swapped  stories  of  the  old  days  at  Pathe  with 
Sam  Ost,  who  is  now  a  connoisseur  of  insur- 
ance. Bert  sold  Pathe  film,  and  Ost  sold  in- 
surance to  Pathe. 

V 

Pat  Pozvers  waited  an  hour  for  his  man 
Friday  to  bring  the  clubs  ivhich  he  had  for- 
gotten. Finally  P.  A.  went  out  without  them. 
Powers'  first  drive  would  have  been  longer 
had  he  used  his  ozvn  ball  (ses  he). 


ner  following  uay  ot  run  aT 
Twentieth  Tournament;  List 
of  the  Winners  of  Trophies 


By  JAMES  P.  CUNNINGHAM 

The  twentieth  Film  Daily  golf  tourna- 
ment, held  on  Wednesday,  June  22,  was 
voted  a  success  by  the  representatives  of  the 
film  industry  in  the  East  who  joined  in  the 
sport  and  funfest,  culminating  in  the  din- 
ner at  which  the  winners  were  announced 
and  trophies  awarded. 

For  one  thing,  the  weatherman  decider! 
that  he  had  tampered  long  enough  with  the 
series  of  tournaments. 

The  Fenimore  Club,  at  White  Plains, 
N.  Y.,  was  again  the  center  of  activities.  It 
was  the  eighth  year  of  the  event. 

On  the  committee  were  Al  Lichtman. 
again  master  of  ceremonies ;  Lee  A.  Ochs, 
Bruce  Gallup,  Jack  Alicoate,  Ed  Finney, 
"Red"  Kann  and  Don  Mersereau. 

Following  is  the  list  of  winners,  and  the 
trophies  and  prizes  awarded  them  at  the  din- 
ner which  followed  the  close  of  play : 
Low  net — Stebbins,  Leterman  &  Gates  trophy 
— and  also  a  leg  on  Film  Daily  Cup  (which 
must  be  won  three  times  to  be  retained  per- 
manently) : 
Arthur  Pelterson. 
Low    net    runner  up — Monogram  Pictures 
trophy : 

Edward  L.  Hyman.  Runner-u.p,  Chester 
Sawyer. 

Low  gross — Quigley  Publications  trophy  : 
Mitchell  H.  May,  Jr. 
Low    gross    runner    up — Tiffany  Productions 
trophy : 

Ted  Curtiss.  Runner-up,  Tom-  Gerety. 
Low  net  morning  round — Amkino  Vase : 

George  Hirlaman. 
Low  gross  morning  round — Amkino  Tea  Set : 

John  M.  Derwin. 
Low  gross  exhibitor  score — ERPI  trophy : 

S.  L.  Rothafel. 
Low   net   exhibitor   score — RCA  Photophone 

trophy : 

Lee  A.  Ochs. 
Birdies  prize — Eastman  Kodak  trophy  : 

Arthur  S.  Dickinson, 
Winning  of  putting  contest — Consolidated  Film 

Industries  trophy : 

William  Evarts. 
Putting  contest   runner  up — William  Massce 

trophy : 

Ted  Curtiss.   Runner-up,  John  M.  Derwin. 
Winner  of  driving  contest — Columbia  Pictures 
trophy : 

Mitchell  H.  May,  Jr. 
Runner  up  of  driving  contest — Radio  Pictures 
trophy : 

Arthur  S.  Dickinson. 
Albee  Memorial  Cup  and  Brulatour  medals: 

AMP  A  team:  Tom  Gerety,  captain;  Berg, 

Fecke,  Greenhalgh. 
Greatest  number  of  strokes  at  any  one  hole — 

Variety  mug : 

Joe  Sobel. 
Best  dressed  golfer — Nat  Lewis  cane: 

harry  Jacobson. 
Special  prize — Brunswick  billiard  cue  : 

Jack  Guttfreund. 
Booby  prize  to  world's  worst  golfer : 

Glendon  Allvine. 


DIVOT  DIGGERS  AT  WHITE  PLAINS 


Abeles,  A.  S. 
Alicoate,  Charles 
Alicoate,  Jack 
Allvine,  Glen 
Andrus,  Winfield 
Beck,  Fred 
Berg,  Herbert 
Burger,  Paul 
Blumenthal,  Lou 
Brady,  Richard 
B  reciter,  Lou 
Brandt,  William 
Brice,  Monty 
Biown,  George 
Byrne,  E-ddie  J. 
Chatkin,  Dave 
Cohen,  Julius 
Cohen,  Max 
Cohn,  Jack 
Cron,  James  A. 
Cunningham,  J. 
Curtiss,  Ed. 
Derwin,  John  M. 
Dickinson.  Arthur 
Dillenbeck,  A.  L. 
Donavan,  T. 
Ebenstein,  Herbert 
Eberhardt,  Walter 
Erdman,  Benjamin 
Evarts,  William  H. 


Fecke,  Herb 
Finney,  E-d 
Frank,  W.  B. 
Freedman,  Harold 
Fried,  William 
Gafney,  L. 
Gallagher,  Ray 
Garyn,  Pat 
Gaylor,  Ed 
Gerety,  Thomas 
Germaint,  William 
Glucksman,  Jack 
Goetz,  Harry  M. 
Golden,  Edward 
Goodfield,   Irving  W. 
Grady,  Ed 
Greenhalgh,  Paul  J. 
Guttfreund,  Jack 
Hammerslag,  Arthur 
Hancock,  Don 
Harrower,  Jack 
Heims,  M. 
Herron,  Major  Fred 
Hirlaman,  George 
Hirsh,  Melvin  M. 
Hirsh,  Nathan 
Holt,  Harold 
Horn,  Arthur 
Hyman,  Edward  L. 
Hyndman,  Donald 


Kahen,  Herbert 
Kelly,  Arthur 
Kirsch,  Marvin 
Kleid,  Bernie 
Kutinsky,  Morris 
Leo,  Jack 
Lewis,  Charles  E. 
Lichtman,  Al. 
Linet,  Henry  A. 
MacAllenan,  Kenneth 
McCarthy,  George  L. 
Malcolm,  Joe  Rice 
Martin,  James 
May,  Mitchell,  Jr. 
Mersereau  Don 
Milligan,  Tim 
Mitchell  Fred 
Moeller,  Bert 
Morris,  Geo. 
Morrissey,  R.  A. 
Moses,  Charles 
Mountan,  Harold 
Muller,  N. 
Mulvay,  James 
Ochs,  Lee  A. 
Ost,  Dan 
Ostendorff,  John 
Palfreyman,  Dave 
Pearson,  Elmer 
Pelterson,  Arthur 


Powers,  Pat 
Ridder,  Victor 
Roberts,  Thomas 
Robinson,  Herman 
Rosenthal,  William 
Ross,  Eddie  J. 
Rothafel,  S.  L. 
Rothberg,  Fred  L. 
Rubenstein,  Sam 
Rydell,  Lou 
Sanford,  Bert 
Sawyer,  Chester  E. 
Sax,  Sam 
Secor,  Clarence 
Selig,  Al 
Semels,  Al 
Sobel,  Joseph 
Street,  S. 
Stuart,  Max 
Sullivan,  Ted 
Thomas,  Harry 
Turner,  James  H. 
Warner,  Harry 
Welding,  E.  C. 
White,  Eddie 
Wilson,  Joe 
Winik,  Leslie 
Wolff,  Bob 
Yates,  H.  J. 


24 


MOTION    PICTURE  HERALD 


June    25,  1932 


Academy  Croup 
Accepts  Producer 
Pact  for  One  Year 

At  a  lengthy  meeting  Monday  between 
the  Academy  Committee  on  the  Producers- 
Players  contract  and  Irving  G.  Thalberg 
and  Edwin  Loeb,  representing  the  pro- 
ducers, an  agreement  was  reached  under 
which  the  Academy  Committee  recom- 
mended to  the  Academy  board  on  Wednes- 
day night  that  the  Academy  accept  the  Pro- 
ducers Agreement  as  an  emergency  measure 
for  a  period  of  one  year. 

Mr.  Thalberg  is  reported  to  have  laid 
great  stress  upon  the  emergency  character 
of  the  agreement. 

Certain  concessions  were  proposed  by  the 
producers  which,  Academy  representatives 
said,  made  the  agreement  much  more  satis- 
_  factory  to  the  employee  group.  It  is  under- 
stood that  under  the  concessions  players 
may  be  given  the  right  of  representation  in 
any  arbitration  proceedings  involving  them, 
though  Mr.  Loeb  probably  will  continue  as 
arbitrator  in  matters  strictly  involving  the 
producers. 

It  was  expected  that  the  Academy  board 
would  either  endorse  the  Committee  set- 
tlement or  submit  the  matter  to  a  vote  of 
the  entire  membership. 

The  socalled  Producers  Agreement, 
signed  by  all  members  of  the  Motion  Pic- 
ture Producers  Association  except  Co- 
lumbia, is  aimed  principally  to  prevent 
"talent  raiding,''  premature  negotiations  for 
talent,  and  secret  negotiations  between  com- 
panies. 

Objections  of  the  Academy  branches, 
through  their  committees,  are  said  to  be  di- 
rected primarily  against  a  socalled  "hang- 
over clause"  providing  for  notification  of 
the  former  employer  during  a  period  of  six 
months  after  the  expiration  of  the  contract. 

RKO  and  Skouras 
Conclude  Pooling 
Deal  in  New  York 

RKO  and  the  Skouras  Brothers  have 
concluded  a  deal  whereby  the  Manhattan 
theatres  of  the  two  companies  will  be  pooled, 
with  operation  of  the  agreement  commenc- 
ing September  1. 

RKO  will  purchase  all  product  for  Skou- 
ras theatres  involved,  according  to  the  terms 
of  the  arrangement,  thus  eliminating  Skou- 
ras as  a  buyer  of  film  in  competition  with 
RKO.  The  two  circuits  will  split  profits 
of  the  Jefferson  and  Coliseum,  RKO  houses, 
and  the  Academy  of  Music  and  Audubon, 
operated  by  Skouras.  The  Skouras  Park 
Plaza,  Valentine  and  Crotona  are  expected 
to  benefit  by  the  deal,  although  no  profit  ar- 
rangement has  been  made  concerning  them. 

Last  year  RKO  signed  a  five-year  Para- 
mount franchise  to  split  the  New  York 
product  with  Loew's.  As  a  result  of  the 
pooling,  all  Skouras  houses  in  Manhattan 
will  get  some  Paramount  product,  in  addi- 
tion to  other  films  RKO  may  purchase  for 
local  theatres. 


Prosecutor  Asks  Flinn-Lally 
Pathe  Fire  Case  Be  Reopened 

Judge  Max  Levine,  of  General  Sessions 
court,  New  York,  reserved  decision  this 
week  after  hearing  arguments  on  the  mo- 
tion of  the  district  attorney  to  resubmit  to 
the  grand  jury  the  Pathe  studio  fire  case, 
involving  John  C.  Flinn  and  Henry  F. 
Lally,  in  which  11  persons  died  in  1929. 

The  effort  of  the  district  attorney  to  re- 
submit the  case  was  termed  by  Frederic  R. 
Coudert,  Jr.,  defense  attorney  connected 
with  the  office  of  Nathan  Burkan,  as  "an 
indecent  persecution."  One  grand  jury  re- 
fused to  indict  Mr.  Flinn,  and  Mr.  Lally, 
vice  president  and  general  manager,  re- 
spectively, of  Pathe  at  that  time,  and  a 
second  grand  jury  indictment  on  charges  of 
manslaughter  in  the  second  degree  was  dis- 
missed by  the  appellate  division  of  the  state 
supreme  court.  Mr.  Burkan  claims  that  the 
prosecutor  has  no  new  evidence. 

Big  4  to  Produce 
12Melos,6Thrillers 
And  Six  Westerns 

Big  4  Film  Corporation  this  week  an- 
nounced a  program  of  24  features  for  1932- 
1933,  composed  of  12  melodramas,  six 
"Wilderness  Thrillers"  and  six  westerns  to 
be  produced  by  Freuler  Film  Associates. 
John  R.  Freuler  is  president  of  Big  4  Film 
and  National  Players,  Ltd. 

The  titles  of  the  12  melodramas  are: 
"Dangerous  Talent,"  a  Raffles  story;  "The 
Fighting  Gentleman,"  a  story  of  the 
squared-circle ;  "Easy  Millions,"  a  con- 
fidence man  story ;  "The  Unpardonable 
Crime" ;  "Bull  Dog  Edition,"  a  newspaper 
story ;  "The  Black  Cat,"  a  mystery  drama ; 
"Sisters  of  the  Follies"  said  to  be  "a  frank 
revelation  of  Broadway."  "My  Wander- 
ing Boy,"  a  tale  of  mother  love;  "The  Penal 
Code";  "The  Gambling  Sex";  "Human 
Cargo,"  a  waterfront  tale ;  and  "The  Silent 
Army,"  story  of  the  country  doctors. 

The  "Wilderness  Thrillers"  are :  "East  of 
Sudan,"  "White  Ivory,"  "Zanzibar,"  "Roar 
of  the  Jungle,"  "Kiss  of  Araby"  and  "Green 
Paradise." 

The  westerns  will  feature  a  "wellknown 
star,"  to  be  announced  shortly,  who  will  ap- 
pear in  "Red  Man's  Country,"  "The  Forty- 
Niners,"  "War  of  the  Range,"  "When  a 
Man  Rides  Alone,"  "Remember  the 
Alamo  !"  and  "Deadwood  Pass." 

The  program  will  shortly  go  into  pro- 
duction on  the  West  Coast.  Mr.  Freuler 
will  at  that  time  announce  the  complete 
lineup  of  state  rights  distributors  for  1932- 
1933. 


Rudulph  Addresses  Advertisers 

Gerald  K.  Rudulph,  of  the  Photophone 
division  of  the  RCA  Victor  Company,  de- 
livered a  talk  and  demonstrated  his  com- 
pany's new  16  mm.  projector  at  the  Tues- 
day session  of  the  motion  picture  depart- 
mental session  of  the  Advertising  Federation 
of  America  in  New  York.  He  pointed  out 
the  value  of  converting  silent  films  into 
modern  talking  pictures,  and  reduction  from 
35  mm.  to  16  mm.  sound-on-film  prints. 


Putnam,  Cordon 
and  Holman  Get 
Paramount  Posts 

Appointments  to  executive  posts  in  the 
Paramount  production  department,  involv- 
ing Max  Gordon,  New  York  theatrical 
producer ;  George  Palmer  Putnam,  pub- 
lisher, and  Russell  Holman,  author,  are  an- 
nounced by  Emanuel  Cohen,  vice  president 
of  Paramount  in  charge  of  production.  All 
three  appointees  will  function  from  the 
company's  executive  offices  in  New  York. 

Mr.  Gordon  assumes  charge  of  direct 
contacts  with  playwrights  and  stage  play- 
ers, and  of  negotiations  for  acquisition  of 
motion  picture  rights  to  stage  material.  He 
has  been  a  prominent  figure  in  show  busi- 
ness for  the  last  20  years,  during  which  he 
was  associated  with  the  theatrical  firm  of 
Lewis  and  Gordon  for  16  years,  and,  more 
recently,  has  been  a  producer  of  such 
musical  comedies  as  "Three's  A  Crowd," 
"The  Band  Wagon"  and  "The  Cat  and  the 
Fiddle." 

Mr.  Putnam  became  chairman  of  the 
Paramount  editorial  board  on  his  return 
from  Europe  this  week  with  his  wife, 
Amelia  Earhart  Putnam,  the  aviatrix.  He 
has  headed  the  publishing  firm  of  G.  P. 
Putnam  Sons  for  many  years,  and  has  been 
largely  responsible  for  the  personal  ex- 
ploitation of  Colonel  Charles  A.  Lindbergh, 
Commander  Richard  E.  Byrd,  Amelia  Ear- 
hart,  Bernt  Balchen,  Frank  Hawks,  Bob 
Bartlett  and  David  Putnam. 

Mr.  Holman,  writer  and  former  adver- 
tising manager  of  Paramount,  becomes  as- 
sistant to  Mr.  Cohen  on  production  contacts 
in  New  York.  He  has  been  associated  with 
Paramount  for  the  last  12  years,  having  be- 
gun as  a  publicity  writer  for  Paramount 
pictures,  and  eventually  becoming  advertis- 
ing manager  of  the  corporation.  A  year 
ago  he  was  transferred  to  the  production  de- 
partment by  Mr.  Cohen. 

'Cimarron'  Awarded 
Photoplay's  Medal 

"Cimarron,"  RKO  Radio's  film  of  western 
pioneer  life,  starring  Richard  Dix,  has  been 
awarded  the  Photoplay  Magazine  gold 
medal  as  the  finest  film  produced  during  the 
calendar  vear  January  1  to  December  31, 
1931. 

The  award  is  made  on  the  basis  of  re- 
turns from  a  reader  poll  conducted  an- 
nually by  the  fan  publication,  and  to  which 
thousands  of  readers  responded.  The  vote 
was  overwhelmingly  in  favor  of  "Cimarron" 
as  first  choice,  the  magazine  announces. 
This  was  the  twelfth  annual  award  of  the 
medal,  previous  films  to  achieve  the  dis- 
tinction having  been  "All  Quiet  on  the 
Western  Front,"  "Disraeli,"  "Four  Sons," 
"Abraham  Lincoln,"  and  others. 

Citing  the  award,  Photoplay  said  the  film 
"is  free  from  mawkish  sentimentality — yet 
it  is  rich  in  real  sentiment ;  it  is  as  clean 
as  Western  air — without  the  cheap  taint  of 
sex  vulgarity ;  and,  what's  more  important, 
it  is  a  motion  picture  done  with  motion  pic- 
ture technique  with  its  dialogue  subservient." 


June    25,  1932 


MOTION    PICTURE  HERALD 


25 


SHOWMEN  ^  REVIEWS 


Sid 


This  department  deals  with  new  product 
from  the  point  of  view  of  the  exhibitor 
who  is  to  purvey  it  to  his  own  public 


Bird  of  Paradise 

(RKO-Radio) 
Romantic  Drama  . 

It  should  be  one  of  the  outstanding  pictures 
of  the  year.  Richard  Walton  Tully's  story  of 
daring  and  exotic  romance  is  passionate  and 
dramatic,  yet  full  of  humanness,  and  lavishly 
produced.  In  it  are  depicted  the  South  Seas' 
weird  savage  superstitions  and  a  story  of  a 
love  that  two  races  tabu. 

A  tiny  yacht  struggles  to  cleave  a  way 
through  raging  seas,  over  a  jagged  coral  reef, 
to  the  safety  of  a  lagoon.  Then  the  action 
leaves  the  civilization  of  the  West  and  plunges 
into  the  love  romance  of  a  white  man  for  a 
native  girl  who  has  saved  his  life.  The  boy 
(Joel  McCrea),  who  goes  for  this  alluring  na- 
tive girl  (Dolores  Del  Rio)  in  a  big  way,  finds 
his  yen  for  a  sexy  adventure  transformed  into 
an  enduring  affection.  He  steals  the  girl  from 
her  people  and  takes  her  to  a  beautiful  island 
sanctuary,  where  invasion  is  forbidden  by  bar- 
baric superstition,  where  they  live  gloriously 
happy.  Tragedy  enters  when  Pele,  the  Volcano 
God,  erupts,  and  here  are  scenes  packed  with 
sensational  spectacle. 

Sequences  in  action,  dialogue,  drama,  danger 
and  thrill  follow  as  the  boy  rushes  to  save  his 
woman,  as  the  natives  determine  to  sacrifice 
both  of  them  in  the  volcano.  The  boy's  return- 
ing friends  rescue  them,  but  the  girl  goes  up 
the  mountain-side  to  give  herself  to  appease 
the  wrath  of  Pele. 

You've  got  plenty  to  sell — heart-touching 
drama,  brilliant  romance,  a  Dolores  Del  Rio, 
passionate  yet  retaining  the  simplicity  and 
sweetness  of  a  girl  to  whom  the  kiss  of  civil- 
ization was  an  exotic  thrill. 

The  picture  is  made  to  order  for  audiences 
who  look  for  something  of  more  than  ordinary 
interest.  It's  for  the  grownups  almost  exclu- 
sively and  is  not  recommended  for  showing  to 
children. 

Get  dignity,  beauty  and  the  punch  of  real- 
ism in  every  line  of  your  campaign,  plus  the 
idea  that  you  are  presenting  an  amazing  new 
Dolores  Del  Rio  in  a  picture  that  nobody  can 
afford  to  miss. — McCarthy,  Hollywood. 

Produced  and  distributed  by  RKO  Radio.  Based 
on  the  play  by  Richard  Walton  Tully.  Screen  play 
by  Wells  Root.  Added  dialogue  by  Leonard  Pras- 
kins  and  Wanda  Tuchock.  Photographed  by  Clyde 
DeVinna.  Directed  by  King-  Vidor.  Running  time, 
80  minutes.    Released  August  26,  1932. 

CAST 


Luana    Dolores  Del  Rio 

Johnny    Joel  McCrea 

Mac    John  Halliday 

Chester   Richard    (Skeets)  Gallagher 

Thornton    Creighton  Chaney 

Hector    Bert  Roach 

Wade  Boteler 

The   King    Pului 

Medicine  man    Agostino  Borgato 

Native  woman    Sophie  Ortego 


Red  Headed  Woman 

(MGM) 
Comedy-Drama 

The  original  platinum  blonde  goes  red- 
headed, portrays  a  character  that  is  the  ultimate 
in  drawing  a  picture  of  what  some  segments 
of  mankind  like  to  think  is  a  conception  of  the 
red-headed  gals  and  their  amorous  inclinations, 
and  what  happens  thereafter  produces  many 
laughs,  a  whole  series  of  blushes  and  a  score 
of  gasps. 

Sexy,  racy,  bristling  with  snappy  dialogue, 


THE  concept  of  this  department 
is  that  the  exhibitor  is  con- 
cerned not  with  any  critic's  idea 
of  "how  good?"  or  "how  poor?" 
but  rather  with  the  question  of  pre- 
cisely what  the  product  is  and  what 
is  to  be  done  with  it  when  and  as 
it  is  played.  The  exhibitor,  in  gen- 
eral, is  concerned  with  the  special 
aspects  of  strength  and  of  weakness 
in  the  product,  its  appeals  and  short- 
comings, that  he  may  adequately 
deal  with  it  when  he  becomes  its 
sponsor  to  his  public.  These  "review 
pages  aim  to  aid  the  exhibitor  as 
the  retailer  of  the  merchandise  con 
cerned. — THE  EDITOR. 


funny,  it's  loaded  with  dynamite  that  can  be 
dynamic  entertainment,  or  an  explosion  of  ob- 
jections unless  you  handle  it  properly  and  with 
all  the  finesse  and  ability  that  your  showman- 
ship experience  commands. 

Here's  a  brief  idea  of  the  story.  Jean  Har- 
low is  a  gum-chewing  stenog  with  a  trainload 
of  sex  appeal,  and  she  knows  plenty.  Giving 
Chester  Morris  the  works  in  his  home  one 
night  in  scenes  that  you  don't  see  but  can't  fail 
to  imagine,  she  brings  the  unwilling  Chester 
under  her  spell.  She  makes  his  wife,  Leila 
Hyams,  divorce  him  and  makes  Chester  marry 
her.  Chester's  high-toned  friends  won't  recog- 
nize this  hot  bunch  of  "IT,"  so  she  goes  on  the 
make  for  one  of  her  husband's  big  associates. 
Then  she's  shipped  to  New  York  until  the 
furore  dies  down. 

In  New  York  she  puts  the  big  coal  and  coke 
man  through  the  paces.  Chester's  detectives 
come  up  with  some  none-too-frigid  photographs 
of  Jean  and  her  new  sweetie's  French  chauffeur. 
Finally  we  see  her  as  the  darling  of  a  bewhis- 
kered  Parisian  boulevardier. 

Getting  the  fun  of  the  picture  over  to  your 
audiences  without  revealing  too  much  of  its 
sexy  raciness  is  going  to  need  everything  that 
you  have.  Undoubtedly  the  censor  boards  will 
tone  down  some  of  the  more  torrid  scenes,  but 
even  so,  there  will  be  plenty  left  to  stir  up  the 
long-haired  moral  guardians  of  your  com- 
munity. The  picture  is  expressly  for  adult 
consumption.  Lure  the  broadminded  adults  with 
lines  like :  the  red-headed  rascal  with  a  brand 
new  line;  the  platinum  blonde  in  a  red-hot 
laugh  riot ;  just  a  laughing,  loving  Cleopatra. 
Never  forgetting  for  a  minute  that  "Red- 
Headed  Woman"  is  daring  and  torrid. — 
McCarthy,  Hollywood. 

Produced  and  distributed  by  M-G-M.  Directed  by 
Jack  Conway,  from  the  original  story  by  Katherine 
Brush.  Screen  play  by  Anita  Loos.  Photographed  by 
Harold  Rosson.  Film  editor,  Blanche  Sewell.  Release 
date,  June  25,  1932.    Running  time,  75  minutes. 

CAST 

Lil  Andrews   Jean  Harlow 

Bill  Legendre,  Jr  Chester  Morris 

William  Legendre.  Sr  Lewis  Stone 

Irene  Leila  Hyams 

Sally   Una  Merkel 

Gaerste   Henry  Stephenson 

Aunt  Jane   May  Robson 

Albert   Charles  Boyer 

Uncle  Fred   Harvey  Clark 


The  Man  From  Yesterday 

(  Paramount) 
Drama 

Putting  this  picture  over  to  any  kind  of  re- 
spectable results  at  the  box  office  is  going  to 
require  plenty  of  ingenuity  and  effort.  Because 
it  is  a  story  with  a  background  of  one  of  the 
most  tragic  developments  of  the  war,  a  subject 
which  most  people  are  trying  to  forget,  it  must 
be  tackled  from  an  angle  that  will  ignore  the 
impression  of  grimness. 

You  might  approach  your  selling  campaign 
from  the  idea  of  a  woman  who  could  not  for- 
get the  man  she  had  loved  and  married  only  to 
have  him  torn  from  her  by  the  command  of 
the  God  of  War,  to  learn  that  he  had  been 
killed,  to  continue  in  a  beautiful  faith  that  it 
was  all  a  horrible  mistake.  This  might  be  a 
heart-tugging  appeal  for  the  women.  That 
angle  could  be  further  developed  with  the  idea 
of  the  man  who  came  back  realized  that, 
wrecked  in  body  and  mind,  he  could  bring  no 
happiness  to  the  woman  he  loved,  so  sacrificed 
himself  that  she  might  find  happiness  with  an- 
other man. 

Nevertheless  you  cannot  overlook  the  power- 
ful angle  of  Clive  Brook's  box  office  draw. 
Nor  can  you  afford  not  to  take  full  advantage 
of  all  that  Claudette  Colbert's  name  may  mean 
in  your  community.  Thus  it  would  appear  that  a 
well-thought-out  campaign,  built  around  the 
glamour  of  those  two  names,  supplemented  by 
Allen  Mowbray  and  Andy  Devine,  would  be 
productive  of  the  best  results. 

Build  on  the  idea  of  faith — beautiful,  ever- 
lasting. Be  careful  how  you  construct  your 
surrounding  program.  You'll  need  short  sub- 
jects that  will  offer  a  lightening  contrast,  yet 
you  don't  want  rip-snorters  that  are  going  to 
be  entirely  foreign  to  your  feature  attraction. 
Build  up  to  it  with  dignified  shorts,  scenics. 
travelogues,  etc.,  and  you  will  have  a  well 
balanced  program. — McCarthy,  Hollywood. 

Produced  and  distributed  by  Paramount.  Directed 


by  Berthold  Viertel.  Based  on  the  play  by  Nell 
Blackwell  and  Roland  Edwards.  Screen  play  by 
O.  H.  P.  Garrett.  Photography  by  Karl  Struss. 
Release  date,  July  1,  1932.  Running  time,  70 
minutes. 

CAST 

Sylvia  Suffolk   Claudette  Colbert 

Capt.  Tony  Clyde  Clive  Brook 

Rene  Goudin   Charles  Boyer 

Steve  Hand   Andy  Devine 

Dr.  Waite   Alan  Mowbray 

A  Flirt   Yola  D'Avril 

A  Flirt   Barbara  Leonard 

Baby  Tony   Ronald  Cosbey 


Hold  'Em  Jail 

(RKO  Radio) 
Comedy 

Wheeler  and  Woolsey  at  their  nuttiest.  Fun- 
nier, more  foolish,  more  nonsensically  insane 
than  ever.  Roaring  with  belly  laughs,  rippling 
with  smiles  from  start  to  finish.  With  a  raft  of 
names — Edna  May  Oliver,  Rosco  Ates,  Edgar 
Kennedy,  Warren  Hymer,  et  al — that  means 
something  at  the  box  office. 

It  is  built  around  football,  but  football  which 
by  no  stretch  of  the  most  mirth-maddened 
imagination  could  come  within  the  meaning  of 
any  term  describing  the  great  gridiron  sport — 
laid  in  the  most  impossible  of  places,  in  jail. 
It's  a  picture  burlesquing,  satirizing  with  zest- 
ful  zip  and  howling  farcical  comedy  all  the 
publicity  madness,  the  "school"  spirit,  the  prose- 


FOX  comes  through  in  a  pinch  with  pictures 
with  a  punch.  Winding  up  the  season 
with  six  best  bets.  Hits  when  hits  are 
needed  most.  Look  them  over  and  you'll  book 
them  fast! 


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MOTION    PICTURE  HERALD 


June    25,  1932 


lyting,  the  hero  worship,  the  football  craziness 
of  the  most  athletically  hopped-up  colleges. 

The  story  is  of  a  couple  of  super  high-pres- 
sure novelty  salesmen,  parading  as  "All  Ameri- 
cans," who  talk  themselves  into  jail,  turn  the 
rules  and  regulations  of  prison  discipline  upside 
down  and  inside  out.  They  get  mixed  up  in  a 
football  game  between  two  "big  time"  rival 
"pens."   And  there's  new  comedy. 

Edgar  Kennedy,  of  short  subject  fame,  is 
the  warden  whose  patience  is  exhausted  by  the 
turmoil  those  two  nuts  create  in  his  iron  dis- 
ciplined "big  house."  The  cast  also  includes 
Edna  May  Oliver;  stuttering  Rosco  Ates,  as 
the  star  quarter-back  and  signal  caller ;  Paul 
Hurst,  the  coach — on  the  grease  always  because 
he  cannot  produce  a  winning  eleven ;  Betty 
Grable,  a  pleasing  eyeful  for  love  interest ; 
Warren  Hymer,  the  convict  who  is  always  try- 
ing to  escape  but  always  lands  in  solitary. 

And  there's  the  football  season  that  will  be 
here  before  we  know  it.  It  can  be  exploited  to 
the  skies.  Carnival  it,  with  flags  and  pennants, 
advertise  it  with  the  funniest,  most  foolish  lines 
that  you  can  concoct. 

You  can  sell  it  to  everyone.  The  kids  will 
eat  it  up  and  the  grownups  will  go  out  raving 
about  it. — McCarthy,  Hollywood. 

Produced  and  distributed  by  RKO  Radio.  Directed 
by  Normatf  Taurog.  Story  by  Tim  Whelan  and  Lew 
Lipton.  Screen  play  by  S.  J.  Perelman,  Walter  De 
Leon  and  Mark  Sandrich.  Continuity  by  Albert  Tay. 
Photographed  by  Len  Smith.  Running  time,  74 
minutes. 

CAST 

Curly   Bert  Wheeler 

Spider   Robert  Woolsey 

Violet   Edna  May  Oliver 

Slippery  Sam   Rosco  Ates 

The  Warden   Edgar  Kerfnedy 

Barbara   Betty  Grable 

Coach   Paul  Hurst 

Steel   Warren  Hymer 


The  Stoker 

(Allied  Pictures) 
Comedy  Drama 

A  darned  good  example  of  what  the  inde- 
pendent producer  can  do  with  a  good  story  and 
a  good  cast,  there's  plenty  of  every  entertain- 
ment element  in  "The  Stoker,"  with  drama, 
romance,  adventure,  comedy,  unusual  scenes  in 
unusual  places,  with  wifely  duplicity  and  a 
touch  of  the  American  Marines  thrown  in  for 
good  measure.  Here  are  plenty  of  the  different 
elements  to  stir  the  emotions  in  a  clean  and 
wholesome  picture,  prepared  and  directed  in 
such  a  manner  that  it  can  be  effectively  sold 
from  any  diverse  number  of  angles. 

Two  things  are  outstanding.  First,  it  marks 
the  return  to  the  screen  of  Monte  Blue,  a  pretty 
good  crowd  pleaser  in  the  older  days,  and 
second,  it's  a  Peter  B.  Kyne  story.  These  two 
names  should  pep  up  any  box  office.  You  can 
easily  work  up  an  interest  stimulating  campaign 
around  the  return  of  Blue,  using  the  idea  that 
when  new  faces  are  needed  most  you  have  the 
background  of  a  star  that  already  has  proved 
his  ability  at  the  box  office.  Peter  B.  Kyne  has 
millions  of  readers.  Both  his  books  and  maga- 
zine short  stories  have  won  him  a  tremendous 
following  and  his  readers  constitute  a  potential 
audience  that  smart  showmanship  put  across 
through  prominent  mention  of  Kyne's  name 
in  advertising  as  well  as  publicity  stories,  in 
addition  to  tieups  with  book  stores  and  maga- 
zine stands. 

Still  those  two  are  not  the  only  names.  Even 
though  brother  Wally  is  hogging  the  spotlight 
right  now,  Noah  Beery  has  an  enthusiastic  fol- 
lowing and  Dorothy  Burgess,  Natalie  Moor- 
head and  Richard  Tucker  have  plenty  of  ad- 
mirers. 

Get  across  the  romance  angle  with  the  idea 
of  love  charm — of  a  man  who  was  through  with 
women  for  life,  who  sought  strange  adventure 
in  strange  places,  but  could  not  escape  the 
capricious  charm  of  a  fascinating  little  senorita. 

Boost  the  drama  and  thrill  angle  with — A 
man  who  put  the  world  behind  him,  sought 
refuge  in  a  fiery  stoke  hold,  battled  wild  bandit 
hordes  to  forget  women  but  couldn't  forget  be- 
cause a  woman  wouldn't  let  him. 

There's  plenty  of  realism  and  action  in  "The 
Stoker"  to  give  it  wide  appeal  and  insure  satis- 
faction.   And  it's  loaded  with  enough  ready- 


made  showmanship  that  can  be  exploited  in 
many  different  ways — plenty  of  legitimate  op- 
portunities for  tieups  with  travel  bureaus, 
women's  shops,  beauty  parlors,  department 
stores. — McCarthy,  Hollywood. 

Produced  and  distributed  by  Allied.  Directed  by 
Chester  M.  Franklin.  Original  story  by  Peter  B. 
Kyne.  Screen  play  by  F.  Hugh  Herbert.  Photo- 
graphed by  Harry  Neumann  and  Tom  Galligan.  Run- 
ning time,  70  minutes. 

CAST 

Dick  Martin   Monte  Blue 

Margarita   ..Dorothy  Burgess 

Santina   Noah  Beery 

Ballard   Richard  Tucker 

Vera    Martin   Natalie  Moorhead 

Ernesto   Charles  Stevens 

Valdez   Clarence  Geldert 

Chief  of  Police   Harry  Vejar 


Mystery  Ranch 

(Fox) 
Western 

Careful  on  this  one.  Don't  try  to  oversell  it. 
Don't  try  to  label  it  anything  stronger  than 
pleasing  Western  entertainment.  Don't  ex- 
aggerate with  the  idea  of  luring  a  few  addi- 
tional dollars  into  the  box  office.  If  you  do, 
expect  complaints  from  your  patrons. 

"Mystery  Ranch"  undoubtedly  was  made  for 
neighborhood  and  small  city  and  town  theatres. 
In  those  houses  where  Westerns,  particularly 
George  O'Brien  pictures,  have  an  appeal  it  can 
be  built  up  to  an  average  or  better  box  office 
picture.  It's  a  natural  with  the  youngsters ; 
the  kids  should  shout  themselves  hoarse  at  its 
high  theatrics.  Likewise  that  class  of  your 
patrons  that  are  not  so  sophisticated  in  their 
picture  demands  constitute  a  sales  field.  There- 
fore, go  after  the  kids  as  strongly  as  you  can, 
and  bring  in  the  other  class  by  an  appeal  that 
suggests  thrills,  action,  danger,  daring  heroism 
and  a  typical  Western  hero  romance. 

If  the  showing  of  beautiful  scenery  in  your 
theatre  means  anything,  you  can  use  that  angle 
as  a  supporting  plug.  You  can't  do  much  with 
the  title  or  any  of  the  characters  in  the  way 
of  exploitation  without  resorting  to  a  lot  of 
stereotyped  stuff  the  merits  of  which  as  a 
ticket  selling  proposition  are  open  to  question. 

Best  results,  it  seems,  will  be  attained  by 
sticking  to  the  truth,  just  plugging  the  picture 
as  one  of  those  thrilling  George  O'Brien 
Westerns,  depending  upon  the  kids  and  the 
O'Brien  fans  to  snap  up  the  business.  The 
story  was  written  by  Stewart  Edward  White, 
which  might  mean  something,  depending  upon 
where  your  theatre  is  located.  As  far  as  names 
are  concerned,  Cecelia  Parker  played  with 
O'Brien  in  "Rainbow  Trail"  and  "Riders  of 
the  Purple  Sage."  Charles  Middleton,  who 
has  appeared  in  many  big  pictures,  may  be  an 
asset,  and  Forrester  Harvey,  the  dummy  come- 
dian with  the  Cockney  dialect,  may  help  you 
if  you  care  to  use  his  name  in  connection  with 
some  of  the  previous  pictures  in  which  he  has 
appeared,  "Man  in  Possession,"  for  instance. — 
Mc  Carthy,  Hollywood. 

Produced  and  distributed  by  Fox.  Directed  by  David 
Howard.  From  the  novel  "The  Killer"  by  Stewart 
Edward  Whit.  Screen  play  by  Al  Cohn.  Sound, 
Albert  Protzman.  Photographed  by  Joseph  August. 
Art  director,  Joseph  Wright.  Release  date,  June  12, 
1932.    Running  time,  65  minutes. 

CAST 

Bob  Sanborn  George  O'Brien 

Jane  Emory  Cecelia  Parker 

Henry   Steele  Charles  Middleton 

Tonto   Charles  Stevens 

Artie   Brower  Forrester  Harvey 

Mudo   Noble  Johnson 

Buck   Roy  Stewart 

Homesteader's    Wife  Virginia  Herdman 

Mae   Betty  Francisco 

Sheriff   Russ  Powell 


Huddle 

(MGM) 
Drama 

Regardless  of  when  this  one  becomes  avail- 
able for  your  house  it  can  always  be  considered 
timely.  If  the  breaks  bring  it  somewhere  about 
the  football  season,  swell.  If  not,  it's  still  OK 
because  the  intense  interest  of  the  story  and  the 
characters  in  it  make  it  excellent  screen  fare 
for  all  times. 

It  is  unusually  long,  running  104  minutes, 
but  after  seeing  the  picture  we  could  well  ap- 


preciate how  difficult  it  would  be  to  cut  any- 
thing else  out  without  taking  away  just  that 
much  from  its  grand  entertainment  values. 
Every  foot  of  it  is  unadulterated  pleasure. 

The  title  is  none  too  strong  for  the  b.  o. 
Built  up  on  the  football  theme,  it  would  natur- 
ally be  good  box  office  material,  but  to  sell  it 
as  "just  a  football"  picture  would  be  a  serious 
mistake,  because  it  is  far  more  a  "human"  story 
than  a  "football"  story.  Taking  that  title  and 
backing  it  up  with  Ramon  Navarro,  Madge 
Evans,  Ralph  Graves  and  several  others  you 
will  note  in  the  cast  below — then  adding  the 
various  selling  touches  such  as  the  football 
slant,  the  uphill  battle  of  a  mill-hand  to  acquire 
a  Yale  education,  the  college  background  itself, 
and  numerous  other  pointers,  these  should 
provide  any  smart  showman  with  enough  amu- 
nition  to  blast  plenty  of  business  away  from 
the  bridge  tables. 

Its  audience  strength  is  by  far  its  longest 
suit  and  will  create  such  word-of-mouth  adver- 
tising as  few  pictures  have  done  this  season. 
All  of  this  fine  cast  handle  their  parts  to  per- 
fection and,  strange  as  it  may  sound,  the  direc- 
tion makes  it  a  human  document  if  there  ever 
was  one.  Expect  raves  if  your  town  boasts  of 
a  newspaper  critic,  expect  them  anyway,  even 
if  you  must  depend  on  popular  opinion  around 
the  community. 

It  is  one  of  those  pictures  that  can  be  played 
anywhere.  Young  and  old  will  find  entertain- 
ment galore  and  will  hope  for  many  more  like 
it.  Nothing  objectionable,  but  then  we  don't 
live  in  your  town,  so  you  will  be  better  able 
to  judge  that  for  yourself.  By  all  means  see  it. 
To  see  it  is  to  inspire  yourself  to  put  it  over 
as  it  deserves,  and  your  efforts  will  certainly 
not  be  in  vain  if  you  understand  your  patron- 
age. Promise  them,  in  no  small  way,  one  swell 
picture,  and  we'll  wager  they  will  agree  that 
you  have  made  good  your  promises. 

Left  to  shift  for  itself  it  is  going  to  complete 
its  run  before  the  town  gets  a  chance  to  know 
how  good  a  picture  it  is.  Don't  play  such  a 
lowdown  trick  on  your  box  office.  Here  is  one 
of  the  season's  outstanding  productions,  out- 
standing in  story,  in  acting  and  direction.  Treat 
it  as  such  and  it  will  amply  repay  you  for  your 
enthusiasm  and  efforts. — Lewis. 

Produced  and  distributed  by  M-G-M.  Directed  by 
Sam  Wood.  Story  by  Francis  Wallace.  Dialogue  and 
continuity  by  Walton  Hall  Smith  and  C.  Gardner 
Sullivan.  Adapted  by  Robert  Lee  Johnson  and  Arthur 
S.  Hyman.  Photographed  by  Harold  Wenstrom. 
Film  editor,  Hugh  Wynrr.  Release  date,  May  14, 
1932.    Running  time,   104  minutes. 

CAST 

Tony   Ramon  Novarro 

Rosalie   Madge  Evans 

Thelma   Una  Merkel 

Coach  Malcolm   Ralph  Graves 

Pidge   John  Arledge 

Larry   Frank  Albertson 

Tom  Stone   Kane  Richmond 

Barbara   Martha  Sleeper 

Mr.  Amatto  Henry  Armetta 

Mrs.  Armatto   Ferike  Boros 

Mr.    Stone   Rockliffe  Fellows 

Slater   Joe  Sauers 


Thunder  Below 

(Paramount) 
Drama 

The  title  and  the  thoughts  back  of  this  story 
promised  much  in  the  way  of  a  good  picture, 
but,  unfortunately,  very  little  materialized.  It 
may  be  considered  as  another  of  those  "hot 
climate"  pictures  where  the  wife  is  in  love  with 
the  husband's  best  friend.  And  that  just  about 
constitutes  all  there  is  to  tell  about. 

Tallulah  Bankhead,  so  far  as  we  are  con- 
cerned, is  still  to  get  a  break  in  pictures.  Not 
that  she  falls  down ;  on  the  contrary,  she  tries 
her  darndest  to  make  the  story  interesting  by 
giving  an  excellent  performance,  but  it  takes 
more  than  her  efforts  and  the  hard  work  of 
Charles  Bickford  and  Paul  Lukas  to  accomplish 
such  a  feat. 

The  title  possesses  many  good  selling  slants. 
On  that  title  and  the  better  marquee  names  in 
the  cast  you  must  depend  almost  entirely  for 
whatever  measure  of  business  you  show  at  the 
box  office.  References  to  the  "hot  climate" 
angle  may  not  be  advisable  since  there  has  been 
so  much  of  that  type  before  and  especially  since 


June    25,  1932 


MOTION    PICTURE  HERALD 


29 


this  is  nothing  above  the  usual  run  of  such 
stories. 

Audience  value  is  weak  and  will  have  to  be 
helped  along  by  surrounding  the  feature  with 
some  mighty  strong  shorts.  This  can  mater- 
ially help  the  show  as  a  whole.  Perhaps  several 
names,  besides  the  ones  we've  mentioned,  are 
good  draws  in  your  town ;  if  so,  use  them  as 
much  as  good  showmanship  will  permit. 

Not  suitable  for  kids  or  Sunday  showings  in 
the  smaller  towns.  Otherwise,  spot  it  where  it 
will  get  by  with  the  least  possible  resistance 
or  the  necessity  for  trying  to  sell  something 
that  you  know  yourself  to  be  far  from  satisfac- 
tory entertainment.  Build  up  one  of  those 
shows  whereby  you  can  sell  something  else 
along  with  the  feature. 

For  Tallulah's  sake  we  are  hoping  that  her 
next  will  afford  her  an  opportunity  of  building 
up  a  real  b.  o.  following.  She  deserves  it. — 
Lewis. 

Produced  and  distributed  by  Paramount.  Directed 
by  Richard  Wallace.  From  the  novel  by  Thomas 
Rourke.  Screen  play  by  Josephine  Lovett  and  Sidney 
Buchman.  Photographed  by  Charles  Lang.  Release 
date.  June  17,  1932.  Running  time,  69  min'utes. 
CAST 

Susan   Tallulah  Bankhead 

Walt   Charles  Bickford 

Ken   Paul  Lukas 

Horner   Eugene  Pallette 

Davis   Ralph  Forbes 

Webb   Leslie  Fenton 

Scotty   James  Finlayson 

Doctor   Edward  Van  Sloan 

Pajarita   Mon'a  Rico 

Chato  Carlos  Salazar 

Pacheco   Enrique  Acosta 

Delapena  Gabry  Rivas 


Winner  Take  All 

(Warner) 
Drama 

The  box  office  selling  recipe  for  this  film 
should  read  about  three-quarters  James  Cag- 
ney  and  one-quarter  title,  cast  and  theme.  The 
title  is  the  sort  of  line  with  which  much  can 
be  done.  Tie  it  to  the  squared  circle,  with 
Cagney  fighting,  in  a  winner  take  all  battle, 
with  gloved  opponents  and  with  romance.  He 
takes  it  "on  the  chin"  from  a  society  girl,  who 
plays  upon  his  weakness  for  women,  but  he 
comes  back  strongly,  shows  the  woman  what 
he  thinks  of  her  and  her  actions,  then  takes 
the  real  count  from  the  girl  he  loves.  He  has 
his  weak  points,  but  he  has  a  punch  in  either 
hand. 

Build  the  campaign  along  those  lines,  and 
always  keep  Cagney  on  top.  He  has  demon- 
strated his  money-making  film  faculty  often 
enough  to  warrant  playing  him  high.  As  usual, 
he  handles  his  role  in  that  breezy,  pugilistic 
and  pugnacious  manner  which,  unique  with 
him,  gives  his  screen  work  a  snap  and  sparkle 
and  carries  the  audience  with  him  in  a  rush 
from  the  very  start.  Tone  the  advertising  copy 
in  keeping  with  the  star,  giving  it  punch,  mak- 
ing it  short  and  snappy.  It  is  the  sort  of  role 
which  is  ready-made  for  Cagney,  the  kind  in. 
which  he  revels. 

There  are  few  good  cast  names  beside  Cag- 
ney, but  few  are  needed.  Marion  Nixon  is  al- 
ways appealing  and  does  her  work  well  as  the 
girl  whom  Cagney  meets  out  West  at  a  health 
resort,  but  forgets  in  the  big  town  when  the 
society  girl  pursues  him.  Guy  Kibbee  as  Cag- 
ney's  manager,  little  Dickie  Moore,  an  amaz- 
ingly attractive  youngster  always,  as  Miss 
Nixon's  son,  are  perhaps  the  only  other  names 
that  will  mean  anything,  though  the  support  is 
uniformly  good. 

The  audience  will  unquestionably  be  enter- 
tained, and  entertained  well.  The  story  has 
action,  punch,  vigor,  and  is  rounded  out  with 
a  serious  turn  on  the  one  hand,  and  several 
spots  of  really  good  comedy  on  the  other.  The 
comedy  lies  for  the  most  part  in  the  dialogue, 
and  the  manner  in  which  Cagney  "hurls"  it. 
There  is  a  sequence  or  two  which  borders  a 
bit  on  the  risque  side,  but  it  is  not  prominent 
and  is  carried  off  well  by  Cagney.  There  is 
no  necessity  of  stressing  it,  particularly  where 
it  might  do  more  harm  than  good.  Stay  on  the 
action  side  all  the  way. 

Another  profitable  angle  is  in  the  original 


story,  authored  by  Gerald  Beaumont,  extremely 
well  known  in  the  magazine  short  story  field 
for  his  yarns  of  sport.  The  local  sporting 
goods  stores  should  be  worthwhile.  The 
Strand  in  New  York  displayed  out  front  a 
collection  of  gloves  and  other  boxing  para- 
phernalia, and  therewith  attracted  a  good  bit 
of  pedestrian  attention. — Aaron  son. 

Produced  and  distributed  by  Warner.  Directed  by 
Roy  Del  Ruth.  Author,  Gerald  Beaumont.  Adapta- 
tion by  Wilson  Mizner  and  Robert  Lord.  Film  edi- 
tor, Thomas  Pratt.  Cameraman,  Robert  Kurrle.  Re- 
lease date,  July  16,  1932.    Running  time,  67  minutes. 

CAST 

Jim    James  Cagney 

Peggy    Marion  Nixon 

Pop    Guy  Kibbee 

Rosebud   (trainer)    Clarence  Muse 

Joan    Virginia  Bruce 

Dickie    Dickie  Moore 

Monty   Allen  Lane 

Elliott    John  Roche 

Legs  Davis    Ralf  Harolde 

Forbes   Alan  Mowbray 

Isaacs    Clarence  Wilson 

Butler    Charles  Coleman 

Ann    Esther  Howard 

Lois    Reenee  Whitney 

Trainer    Harvey  Perry 

Pice   Julian  Riviere 


A  Nous  La  Liberte 

(Harold  Auten) 
Comedy  Drama 

Here  is  an  unusual  piece  of  motion  picture 
work.  Rene  Clair,  author,  adaptor,  editor,  and 
apparently  producing  the  picture  almost  in  its 
entirety,  has  taken  most  unusual  liberties  with 
the  camera,  settings  and  the  technique  of  the 
motion  picture  in  general.  The  result  is  unique, 
interesting,  and  ofttimes  almost  brilliant  in  ex- 
ecution. 

The  film  is  entirely  in  French,  although  that 
does  not  present  nearly  as  stern  an  obstacle 
to  appreciation  in  this  country  as  may  be  sup- 
posed, since  the  dialogue  is  sparse,  and  the 
action  of  the  story  in  nowise  unintelligible. 

This  effort,  which  may  safely  be  called  an  ex- 
periment or  an  adventure  in  the  motion  picture, 
is  hardly  adaptable  to  the  regular  run  theatre. 
Rather,  its  possibilities  are  to  be  confined 
strictly  to  that  type  of  house,  in  a  major  key 
situation,  which  can  count  on  an  audience  with 
sufficient  interest  in  the  unusual  in  dramatic 
presentation.  That  is  the  only  real  selling  angle 
in  the  film,  the  unusual.  Perhaps  the  most 
efficacious  manner  of  exploitation  would  be'  a 
direct  mail  campaign  addressed  to  patrons  of 
some  long  standing,  or  to  certain  of  the  more 
important  names,  socially  and  in  business,  in 
the  community.  The  theatre  which  concerns  it- 
self with  the  European  productions  of  better 
quality  might  make  much  of  this  film.  The 
Furopa,  intimate  cinema  of  that  type  in  New 
York,  is  currently  concluding  a  presumably 
profitable  run  of  six  weeks. 

The  film  is  replete  with  bizarre  settings  in 
most  severely  modernistic  mode,  while  a  sym- 
phonic score,  running  throughout  creates  a 
most  unusual  impression  in  keeping  and  ac- 
centuating the  movement  of  the  piece,  the 
maneuvering  of  masses  of  men,  at  their  tasks 
in  prison,  at  their  jobs  in  a  large  and  intensely 
mechanized  factory.  There  is  a  certain  amus- 
ing, almost  satirical  atmosphere  about  the  story 
of  the  prisoner  who  escapes  and  later  heads  a 
great  industrial  organization  where  the  labor 
of  the  workers  is  similar  to  the  routine  of 
prison  life.  Touches  of  detail,  appearing  again 
and  again,  are  unique  in  character,  surprisingly 
effective.  Only  for  certain  types  of  houses  and 
patrons,  this  film,  unusual  in  every  respect, 
might  well  be  offered  profitably. — Aaron  son. 

Produced,  directed,  edited,  adapted  and  photo- 
graphed by  Rene  Clair.  Distributed  by  Harold  Auten. 
Running  time,  93  minutes. 

CAST 

Emile   Hen'ri  Marchand 

Louis   Raymond  Cordy 

Jeanne   Rolla  France 

The  Uncle   Paul  Olivier 

Paul   Jacques  Shelly 

The  Foreman   Andre  Micaud 

Maud   Germaine  Aussey 

An  Old  Man   Leon  Lorin 

An  Old  Convict   William  Burke 

An  Orator   Vincent  Hyspa 


Pie,  Pie  Blackbird 

(Vitaphone) 
Fair 

Fairly  entertaining,  moderately  enjoyable  if 
the  patron  likes  the  negro  band,  with  its  own 
peculiar  type  of  melody,  and  the  singing  ne- 
gress,  Nina  McKinney,  with  her  crooning  but 
quite  melodious  voice.  The  idea  of  the  band 
headed  by  Eubie  Blake,  placed  within  the  con- 
fines of  the  opened  crust  of  a  pie,  offers  a 
novel  setting  for  the  music.  Several  popular 
numbers  are  rendered. — Running  time,  9  min- 
utes. 

Catnipped 

( U niversal ) 
Fair 

There  is  a  bit  of  amusement,  a  fair  portion 
of  novelty  in  this  animated  number.  Oswald, 
the  rabbit,  is  rather  sadly  beset  by  a  group  of 
clever  mice,  who  electrically  shock  him,  and  he 
pursues  them  with  the  aid  of  a  large  cat.  The 
short  is  not  in  any  way  unusual  among  cartoon 
numbers. — Running  time,  7  minutes. 

Napoleon's  Bust 

(Vitaphone) 
Amusing 

There  is  a  fair  portion  of  amusement  in  this 
comedy  subject.  Nat  Coleman,  devotee  of 
Napoleon,  rendered  unconscious  after  being 
struck  with  a  bust  of  the  great  general,  dreams 
of  himself  as  Napoleon,  his  wife  as  Josephine. 
His  great  Waterloo  campaign,  with  soldiers, 
warfare  and  palace  trimmings  strictly  modern, 
forms  an  amusing  idea. — Running  time,  10 
minutes. 

You  Try  Somebody  Else 

(Paramount) 
Entertaining 

Fairly  entertaining,  this  short  combines  the 
rendition  of  a  popular  song  by  Ethel  Merman, 
melodious-voiced  stage  singer,  and  the  animated 
cartoon  comedy,  as  a  subject  in  the  Screen 
Songs  series.  The  cartoon  work  is  amusing 
enough,  Miss  Merman's  voice  sufficiently 
pleasant  to  rate  this  an  entertaining  number. — 
Running  time,  10  minutes. 


What  an  Idea 

(Vitaphone) 
Melodious 

Fairly  entertaining,  satisfactorily  musical, 
this  comedy  short  has  a  novel  idea,  that  of 
the  small  ornamental  figures  on  the  desk  of 
the  harassed  musical  show  writer  becoming 
animated,  turning  into  a  chorus,  and  various 
musical  comedy  bits  result.  Presumably  the 
action  takes  place  atop  the  writer's  desk.  It 
is  an  entertaining  subject  throughout.  —  Run- 
ning time,  18  minutes. 


South  American  Journeys 

(Vitaphone) 
Of  Interest 

This  subject  in  the  E.  M.  Newman  Travel 
Talk  series  pictures  the  result  of  the  widely 
roving  camera  in  South  America.  Seen  are 
the  beautiful  harbor  of  Rio  de  Janiero,  particu- 
larly impressive  in  a  night  shot ;  the  parks  of 
the  city ;  the  quaint  and  dilapidated  appearing 
capitol  of  Paraguay.  Perhaps  the  most  strik- 
ing scenic  effects  are  achieved  in  the  paroramic 
and  closeup  views  of  the  famed  waterfall  of  the 
continent.  An  interesting  subject  with  wide 
appeal. — Running  time,  9  minutes. 


30 


MOTION    PICTURE  HERALD 


June    25,  1932 


THE  NEWEST  PICTURES 


The  Laughs  and  Eyes  Have  It 
In  Latest  Product;  Meehan 
Points    to    Three  Comedies 

By  LEO  MEEHAN,  Hollywood 


The  laughs  have  it  in  the  new  pictures 
previewed  in  Cinemaland  the  last  week. 
"Blessed  Event,"  from  Warners,  "Million 
Dollar  Legs"  from  Paramount,  and  "Bache- 
lor's Affairs"  from  Fox,  are  among  those 
designed  for  chuckling  purposes,  and  a  gen- 
erous number  of  belly-laughs  is  mixed  in  for 
good  measure. 

"Blessed  Event,"  in  addition  to  having 
high  speed,  drama  and  color  like  a  Roman 
candle,  is  distinguished  by  some  of  the  best 
screen  acting  of  the  year.  Nothing  better 
has  been  done  than  the  scene  between  Lee 
Tracy,  who  plays  the  lead,  and  Allen  Jen- 
kins, something  of  a  newcomer  out  this 
way,  in  which  they  discuss  the  effect  Sing 
Sing's  electric  chair  has  on  a  man's  feelings. 
Wow  !  What  acting.  The  film  tells  another 
story  of  a  Broadway  columnist  with  a  key- 
hole mind,  wise  guy  who  bores  into  what 
people  regard  as  their  private  affairs.  He's 
threatened  with  death  in  almost  every  form, 
dodges  gangster  bullets  and  irate  wives. 
The  pace  set  by  Howard  Green's  script  and 
Roy  Del  Ruth's  direction  is  terrific.  It  is 
being  talked  about  by  all  who  saw  it. 
"Blessed  Event"  also  may  be  classed  as  a 
motion  picture  event.  It's  a  pacemaker  for 
the  Columnist  cycle  which  is  upon  us. 

To  a  picture  goer  who  begins  to  get  fed 
up  on  the  routine  doses  of  murder,  arson 
love  triangles,  drawing  room  small  talk  and 
speakeasy  smart  cracks,  an  out-and-out 
farce  comedy  comes  like  a  breeze  from  Cata- 
lina.  Paramount  has  built  one  in  "Million 
Dollar  Legs"  which  is  so  wildly  outlandish 
in  story  and  so  thoroughly  nutty  in  dialogue 
and  action  that  you  just  lie  back  in  your 
seat  and  giggle,  chuckle  or  roar.  There's 
not  a  grain  of  sense  to  it.  Ain't  that  grand  ? 
It  is  just  made  to  laugh  at,  and  with.  Com- 
edy masters  like  Jack  Oakie.  W.  C.  Fields, 
Andy  Clyde,  Ben  Turpin,  George  Barbier, 
Hank  Mann,  Vernon  Dent  and  half  a  dozen 
more,  guided  by  the  old  maestro  of  slapstick 
days,  Edward  Cline,  do  their  antics  without 
regard  for  plot,  expense  or  restraint.  Bill 
Fields  (of  whom  we'd  like  to  see  more  and 
often)  plays  the  president  of  a  mythical 
little  nation  in  Europe  which,  like  Finland, 
specializes  in  growing  record-breaking  ath- 
letes. How  Bill  brings  the  gang  to  Los  An- 
geles and  cleans  up  on  the  1932  Olympic 
games  provides  the  routine.  And  the  routine 
chews  up  scenery,  sinks  boats,  derails  trains, 
breaks  heads.  If  someone  had  just  thrown 
a  pie  we  would  have  believed  film  comedy 
had  returned  to  earth  and  abandoned  the 
drawing  room.  Imagine  Andy  Clyde  as  a 
Pavvo  Nurmi — that's  a  rough  idea  of  the 
uproarious  absurdity  of  this  one.  Good  old- 
fashioned  lowdown  farce  of  the  Sennett- 
Christie-Chaplin  school. 

Radio's  contribution  for  the  week  is  the 
latest  Richard  Dix  picture,  with  Wesley 
Ruggles  as  impresario.  "Roar  of  the 
Dragon"  tells  about  bandits,  and  Commun- 
ists, and  Oriental  intrigue  and  "furriners" 
in  Manchuria.  The  Japs  ought  to  be  fined 
for  suspending  hostilities  over  there  before 
this  one  got  to  market.  Dix  is  a  river  boat 
captain,  stranded  with  a  bunch  of  Ameri- 
cans, including  Gwili  Andre  (Radio's  new 


Garbo-Dietrich  model),  Arlene  Judge,  Zasu 
Pitts,  Edward  Everett  Horton,  C.  Henry 
Gordon  and  others.  Beleaguered  in  a  hotel 
for  days,  facing  starvation,  or  death  at  the 
hands  of  knife-eating  brigands,  they  use 
more  machine  gun  ammunition  than  was 
expended  on  Vimy  Ridge.  Eddie  Cron- 
jager's  photography  materially  heightens 
the  melodramatic  effects.  It  is  easily  among 
the  best  jobs  of  the  year  from  the  Bell  & 
Howell  angle.  We  can't  say  about  this 
Andre  girl ;  sometimes  she  looks  good, 
sometimes  not  so  good,  and,  subconsciously, 
one  keeps  thinking  of  how  Garbo  or  Die- 
trich might  have  done  it,  which  doesn't  quite 
give  the  new  kid  a  fair  break.  Anyhow, 
she's  worth  trying  some  more. 

Fox's  "Bachelor's  Affairs"  sets  out  to 
show  what  can  befall  a  bachelor  in  the  for- 
ties who  succumbs  to  the  round-eyed  stares 
of  a  dizzy  little  blonde  to  whom  he  should 
have  been  content  to  play  "uncle."  Adolphe 
Menjou  plays  the  bachelor,  so  you  know 
he's  gay,  and  suave — but  he  becomes  ex- 
tremely harassed  and  all  but  collapses  when 
he  marries  the  baby,  Joan  Marsh.  You 
know,  after  all,  a  man  should  remember  his 
age  and  act  accordingly.  Minna  Gombell, 
Arthur  Pierson,  Allan  Dinehart,  Irene  Pur- 
cell,  Don  Alvarado,  Herbert  Mundin  and 
Rita  LaRoy  contribute  effectively  to  the 
complications.  It's  loaded  with  wise  crack- 
ing. 

"The  Man  From  Yesterday"  is  mostly  a 
sound  track.  It  is  a  very  slow  moving  story 
of  a  wartime  romance  which  ends  disas- 
trously. Nurse  marries  an  officer.  Both 
return  to  their  units.  He  is  reported  dead. 
She  becomes  interested  in  a  young  doctor 
in  her  outfit.  She  also  becomes  a  mother. 
About  the  time  she  is  ready  to  give  up  the 
husband  as  lost,  and  marry  the  doctor, 
husband  reappears,  but  very  much  shot  to 
pieces.  Of  course  she's  going  to  do  the  big 
thing,  give  up  her  romance  with  the  doctor 
and  stick  to  what's  left  of  her  husband.  He 
ses  what  has  happened  and  gets  out  of  the 
way.  He  was  almost  there,  anyhow.  Claud- 
ette  Colbert  and  Give  Brooks  deserve  bet- 
ter vehicles  than  this.  They  do  their  best, 
but  even  an  actor  can  get  tired  of  talking. 

Audience  reaction  to  the  first  of  a  series 
of  westerns  featuring  John  Wayne,  pro- 
duced for  Warners  by  Leon  Schlessinger, 
was  very  favorable.  "Ride  Him,  Cowboy" 
seems  to  have  all  the  best  ingredients  of  en- 
tertainment fanned  by  the  breezes  of  the 
wide  open  spaces.  Wayne  looks  well,  acts 
with  conviction,  and  he  is  ably  supported 
by  such  competent  folks  as  Frank  Hagney, 
Henry  Walthall,  Otis  Harlan,  Charles 
Sellon,  Ruth  Hall,  Harry  Gribbon.  It  gives 
the  series  an  auspicious  start. 


Grants  Charter  to  IATSE  Unit 

The  secretary  of  state  of  Ohio  has  granted 
a  charter  to  the  state  unit  of  the  Interna- 
tional Alliance  of  Theatrical  Stage  Em- 
ployees and  Motion  Picture  Operators  of 
the  United  States  and  Canada.  The  unit 
was  formed  during  the  convention  recently 
at  Columbus.  It  is  expected  1,400  will  be 
enrolled. 


Cooperation,  Not 
Competition,  Must 
Rule,  Says  DeBrie 

Cooperation  must  take  the  place  of  com- 
petition in  international  motion  picture  re- 
lations before  producing  and  technical 
phases  can  make  uniform  progress,  it  was 
declared  in  Hollywood  last  week  by  Andre 
DeBrie,  head  of  the  Paris  camera  works 
which  bears  his  name. 

Mr.  DeBrie,  visiting  Hollywood  on  a 
survey  of  the  American  market,  told  a  rep- 
resentative of  the  Quigley  Publications  that 
while  American  pictures  had  in  the  past 
greatly  influenced  motion  picture  progress 
abroad,  the  time  has  come  when  no  one 
country's  product  can  command  the  world 
market.  With  Germany,  France,  England, 
and  even  Russia  producing  excellent  pic- 
tures, Mr.  DeBrie  said,  it  is  now  rather  a 
case  of  individual  picture  merit  than  of  the 
influence  of  any  particular  company  abroad. 

The  famous  French  manufacturer  de- 
clared that  it  was  not  alone  in  the  produc- 
tion field  that  international  cooperation  was 
necessary.  In  this  regard,  he  declared  much 
could  be  accomplished  toward  broadening 
the  scope  of  international  distribution.  But, 
he  pointed  out,  the  principal  need  is  for  in- 
tensive cooperation  in  the  technical 
branches  of  the  industry,  in  order  that  ideas 
and  scientific  progress  in  all  the  laboratories 
of  the  world  may  keep  abreast  for  the  com- 
mon good  of  the  industry  as  a  whole. 

Much  of  this  cooperation,  Mr.  DeBrie 
pointed  out,  can  be  attained  through  the 
broadening  of  relationships  between  such 
organizations  as  Hollywood's  Academy  of 
Motion  Picture  Arts  and  Sciences  and 
similar  organizations  abroad,  as  for  in- 
stance the  French  Syndicate  which  per- 
forms the  same  function  for  the  French  in- 
dustry as  the  Academy  does  for  the  Ameri- 
can. 

Equity  Receivers 
For  Fox  Theatres 

Judge  Martin  C.  Manton,  in  federal 
court  for  the  southern  district  of  New 
York,  on  Wednesday  granted  a  receiver- 
ship in  equity  for  Fox  Theatres  Corpora- 
tion, upon  application  of  the  Chicago  Title 
&  Trust  Company.  The  petitioner  claimed 
the  corporation  owed  it  $410,190. 

William  E.  Atkinson,  president  of  Fox 
Theatres  Corporation,  and  John  S.  Sher- 
man were  appointed  receivers  by  the  court 
and  ordered  to  furnish  a  joint  bond  of 
$100,000.  The  action  was  described  as  a 
friendly  move. 


MGM  Holding  Four  Regional 
Sales  Sessions;  Now  Underway 

MGM  will  hold  four  regional  sales  meet- 
ings this  year.  The  first  got  underway  on 
Thursday  in  Philadelphia.  Other  cities  on 
the  schedule  are  Memphis,  Kansas  City  and 
Los  Angeles.  Felix  F.  Feist,  general  sales 
manager,  will  attend  all  four  sessions.  It 
is  understood  the  company  will  release  52 
features  next  season. 


Go  the  Big  Guns  of 

UNIVERSAL! 


IGLOO  the  picture  the  fans  will  gab- 
ble about  for  years  to  come. 

THE 

DOOMED  BATTALION 

about  which  critics  are  standing  on  their  hind  legs. 


-  -  Tom  Brown  of  culver 

with  a  hotter  pace  than  "The  Spirit  of 
Notre  Dame" 

-  TOM  MIX  «■-«!  TONY 

in  two  knockouts  that  defy  the  heat  of  summer. 

Pos-i-tive-ly  guaranteed  to  give  your  be- 
loved competitor  a  stiff  pain  in  the  neck. 


BACK  STREET  is  coming!  It  s  a  road  show. 


32 


MOTION    PICTURE  HERALD 


June    25,  1932 


THEATRE  RECEIPTS 


Theatre  receipts  for  the  calendar  week  ended  June  18,  1932  reached  a  total  of  $1,840,404  which, 
compared  to  the  aggregate  for  the  previous  calendar  week,  ended  June  11,  when  the  total  gross 
was  $1,928,776,  indicates  a  decrease  of  $88,372.  The  drop  may  be  in  part  accounted  for  by  the  fact 
that  the  total  for  the  earlier  week  included  175  theatres  in  31  key  cities,  while  172  houses  in  31 
cities  reported  during  the  following  period.  Sixteen  new  low  individual  house  figures  were  re- 
corded during  the  later  week,  and  one  new  high  figure,  at  the  Loew's  State  in  Boston,  on  a  split 
week.    This  compares  with  21  new  "lows"  and  no  new  "highs"  during  the  preceding  seven-day  period. 


(Copyright,  1932:  Reproduction  of  material  from  this  department   without  credit  to  Motion  Picture  Herald  expressly  forbidden) 


Theatres 

Albany 

Harm-Bleeker  ..  2,300  25c-40c 

Leland    1,350  20c-25c 

Ritz    1,146  20c-25c 

RKO    Palace....  4.000  25c-50c 

Strand    1,900  25c-40c 

Baltimore 

Europa    267  25c -50c 

Hippodrome   ....  2,250  25c-50c 

Keith's    2,500  25c-50c 

Loew's    Century  3,076  25c-60c 

Loew's  Parkway  987  15c-35c 

Loew's  Stanley..  3,532  25c-60c 

Loew's   Valencia  1,487  25c-35c 

New    1,600  25c -50c 

Rivoli    1,982  20c -40c 

Boston 

Keith's    2,800  25c-60c 

Keith-Boston    ..  2,500  25c-65c 

Loew's  Orpheum  3,100  25c-50c 

Loew's  State    ..  3,700  25c-50c 


Metropolitan    . . .  4,350  35c-75c 

Paramount    1,800  25c-50c 

Scollay   Square..  1,800  l5c-50c 

Uptown    2,000  25c-60c 

Buffalo 

Buffalo    3,500  30c-65c 

Century    3,000  25c-50c 

Court  Street  ...  1,800  25c 

Hippodrome    2,100  25c-35c 

Lafayette    3,300  25c 

Charlotte 

Broadway    1,167  25c-50c 

Carolina    1,441  25c-40c 


Current  Week 


Previous  Week 


Picture 


Gross 


Picture 


Gross 


"As  You  Desire  Me"  (MGM)   7,810 

"Devil's  Lottery"   (Fox)   1,850 

(4  days) 

"Careless  Ladv"  (Fox)   1,400 

(3  days) 

"Week-End  Marriage"  (F.  N.)   3,650 

"Is  My  Face  Red?"  (Radio)   8,400 

(4  days) 

"Escapade"  (First  Division)   5,450 

(3  days) 

"The  Miracle  Man"  (Para.)   6,150 

"Rasputin,  the  Holy  Devil"   1,400 

(German)  (3rd  week] 

"Westward  Passage"   (Pathe)   9,500 

"Strange  Case  of  Clara  Deane"..  2,750 
(Para.)  (15c-40c) 

"New  Morals  for  Old"  (MGM)....  16,500 

"Huddle"  (MGM)    4,100 

"Merrily  We  Go  To  Hell"  (Para.)  18,400 

"Huddle"  (MGM)    2,400 

"Woman  in  Room  13"  (Fox)   5,000 

"Sky  Devils"  (U.  A.)   2,500 

"Attorney  for  the  Defense"  (Col.)  20,000 
(25c-65c) 

"Congress  Dances"  (U.  A.)   19,000 

"As  You  Desire  Me"  (MGM)   21,000 

(25c-60c) 

"Hell  Divers"  (MGM)    16,200 

(30c-60c-4  days) 

"Possessed"  (MGM)    6.000 

(30c-60c-2  days) 

"Sin  of  Madelon  Claudet"  (MGM)  3,800 

(30c-60c-l  day) 

"Merrily  We  Go  To  Hell"  (Para.)  36,500 

"The  Tenderfoot"    (F.    N.)   14,000 

(30c -60c) 

"State's  Attorney"  (Radio)   11,000 

"The   Tenderfoot"    (F.    N.)   11,000 


"Merrily  We  Go  To  Hell"  (Para.)  19,400 

"The  Woman  in  Room  13"  (Fox)..  11.400 

"Carnival  Boat"  (Pathe)   1.900 

(4  days) 

"Night  Court"  (MGM)   8.000 

"Love  Affair"   (Col.)   6.200 

"The  Tenderfoot"  (F.  N.)   5.000 

(6  days) 

"Lena  Rivers"   (Tiff.)    4.000 

(35c -50c -3  days) 

"Sinners  in  the  Sun"  (Para.)   4,000 

(35c-50c-3  days) 


"Huddle"    (MGM)    6,150 

"The  Wet  Parade"   (MGM)   1,310 

(3  days) 

"Cock  of  the  Air"  (U.  A.)   1,660 

(4  days) 

"Radio    Patrol"    (U.)    3,125 

"Westward    Passage"    (Pathe)   8,300 

(4  days) 

"Strangers  of  the  Evening"  (Tiff.)  8,480 
(3  days) 

"Strange  Love  of  Molly  Louvain"  5,220 
(F.  N.) 


"Rasputin,  the  Holy  Devil"   1,000 

(German)    (2nd  week) 

"Beauty  and  the  Boss"  (W.  B.)...  16,500 

"Night  World"   (U.)    6,700 

"Strange  Love  of  Molly  Louvain"  16.000 
(F.  N.) 

"Scarface"    (U.    A.)   4,200 

"As  You  Desire  Me"  (MGM)   19,700 

"Scarface"   (U.  A.)   2,700 

"Society  Girl"   (Fox)    6,500 

"Lena    Rivers"    (Tiffany)   1,500 

"Westward    Passage"    (Pathe)....  21,000 

"Race    Track"    (World    Wide)....  20,000 

"Scarface"   (U.   A.)   20,000 

(25c-55c) 

"New  Morals  for  Old"   (MGM)..  21,500 
(25c-60c) 

"Man  About  Town"  (Fox)   38,000 

"Two  Seconds"   (F.  N.)   15,000 

(25c-60c) 

"Trial   of  Vivienne   Ware"    (Fox)  11,500 

"Two  Seconds"  (F.  N.)   11,000 

"As  You  Desire  Me"  (MGM)...  25,000 

"Careless    Lady"    (Fox)   11,000 

"Cohens  and  Kellys  in  Hollywood"  1,700 

(U.)   (5  days) 

'The  Struggle"  (U.  A.)   1,900 

(3  days) 

"Strange    Case    of    Clara    Deane"  6.200 
(Para.) 

"The  Secret  Witness"  (Col.)   5,800 

"Street  of  Women"  (W.  B.)   2,500 

(3  days) 

"Two  Seconds"  (F.  N.)   3,000 

(3  days) 

"Strange  Case  of  Clara  Deane"..  1,250 

(Para.)   (2  days) 

"As  You  Desire  Me"   (MGM)....  5,000 

(40c-50c-4  days) 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 


High  1-24  "Reducing"    $18,500 

Low  2-13-32  "Tonight  or  Never"   4,820 

High  5-2  "Strangers  May  Kiss"   8,100 

Low   12-26  "Ex-Flame"   2,900 

High  10-31  "East  of  Borneo"   4,950 

Low  4-16-32  "The  Wiser  Sex"   1,830 

High  10-24  "Susan  Lenox"    10,350 

Low  3-5-32  "Fireman,  Save  My  Child"  5,000- 

High  6-4-32  "Rasputin,  the  Holy  Devil"  2,300 

Low  11-30  "Immortal  Vagabond"   450 

High  4-9  "Bachelor  Apartment"   16,080 

Low   6-18-32   "Strange   Case   of  Clara 

Deane"    2  750- 

High  4-11  "Tailor  Made  Man".'.'!.'!!.'.'."  30,000 
Low  6-11-32  "Strange  Love  of 

Molly    Louvain"   16,000 

High   1-30-32  "Emma"   5,600 

Low    1-10  "Lottery   Bride"   3,100 

High  4-11  "Strangers  May  Kiss"   33,500 

Low  12-12  "The  Big  Parade"   10,400 

High  1-3  "Going  Wild"   4,500 

Low  6-18-32  "Huddle"   2,400' 

High  1-10  "Man  Who  Came  Back"....  18,000 

Low  4-30-32  "Cheaters  at  Play"   4,850 

High  1-10  "Criminal  Code"   10,000 

Low  6-11-32  "Lena  Rivers"   1,500 

High   12-5   "Frankenstein"   27,00O 

Low  3-26-32  "Explorers  of  the  World"..  16,000 

High  4-9-32  "Steady  Company"   26,000 

Low  12-26  "The  Deceiver"   16,500 

High  1-24  "Hell's  Angels"   31,500 

Low  3-26-32  "Polly  of  the  Circus"   18,000 

High  6-18-32— 

"Hell  Divers"  "Possessed"  and  )  „, 

"Sin  of  Madelon  Claudet"          J  26m> 

Low  7-18  "Man  in  Possession"   19,000. 

High  1-31  "No  Limit"   44,500 

Low  7-4  "I  Take  This  Woman"   30,000 

High  1-17  "Right  to  Love"   25,000 

Low  12-26  "His  Woman"   9,500 

High  5-14-32  "The  Miracle  Man"   15,000 

Low  12-26  "X  Marks  the  Spot"   10,000 

High  3-28  "My  Past"   39,500 

Low  3-19-32  "Dancers  in  the  Dark"   17,000 

High  2-14  "Cimarron"   25,600 

Low  3-5-32  "Cheaters  at  Play"   5,800 

High  2-14  "Free  Love"   26,300 

Low    6-4-32    "When    A    Feller  Needs 

A    Friend"    4,300 

High  4-11  "Ten  Cents  a  Dance"   24,100 

Low  6-11-32  "The  Secret  Witness"   5,800' 


June    25,  1932 


MOTION    PICTURE  HERALD 


33 


[THEATRE  RECEIPTS  — CONT'D] 


Theatres 


Current  Week 


Previous  Week 


Chicago 

Chicago    4,000 

Oriental    2,284 

Palace    2,509 

State  Lake   ....  2,776 

United  Artists..  1,700 


Cincinnati 


Keith's   

RKO  Albee  . 
RKO  Capitol 
RKO  Family 

RKO  Lyric  . 
RKO  Palace 


1,600 
3,300 
2,000 
1,140 

1,400 
2,700 


Cleveland 

Allen    3,300 

Keith's  E.  105  St.  2,200 

RKO  Palace  ...  3,100 

State    3,400 

Stillman    1,900 

Warner's    Lake.  800 


Picture 


Gross 


35c-85c 
35c-85c 
35c-85c 
25c-60c 
35c-85c 


25c -40c 
35c- 75c 
30c -50c 
15c-25c 

30c -50c 
30c -50c 


25c -50c 
15c -50c 
25c-75c 
25c- 50c 
25c 
25c -50c 


"Merrily  We  Go  To  Hell"  (Para.)  48,000 

"Man  About  Town"  (Fox)   28,000 

"Race  Track"  (World  Wide)   18,000 

"Attorney  for  the  Defense"  (Col.)  8,700 

"The   Tenderfoot"    (F.    N.)   9,000 

"Attorney  for  the  Defense"  (Col.)  3,100 

"Man  About  Town"   (Fox)   22,000 

"Westward  Passage"   (Pathe)    ...  7,500 

"The  Mystery  Ranch"  (Fox)   1,950 

(4  days) 

"Honor  of  the  Press"  (Mayfair)..  1,050 
(3  days) 

"As  You   Desire  Me"   (MGM) . . .  8,600. 

(7  days  and  Sat.  midnite  show) 

(2nd  week) 

"Street  of  Women"  (W.  B.)   11-, 900 

(7  days  and  Sat.  midnite  show) 


"Merrily  We  Go  To  Hell"  (Para.)  13,000 
(25c-60c) 

"Race  Track"  (World  Wide)   10,000 


"Attorney  for  the  Defense"  (Col.) 
(25c-60c) 

"New  Morals  for  Old"  (MGM)... 
(25c-60c) 

"The  Woman  in  Room  13"  (Fox) 


20,000 
14,500 
3,500 

"Street  of  Women"  (W.  B.)   4,300 


Picture 


Gross 


"Society    Girl"    (Fox)   39,000 

"Two  Seconds"  (F.  N.)   21,000 

"Night    World"    (U.)   22,500 

"Westward   Passage"    (Pathe)   13,000 

"Congress  Dances"  (U.  A.)   13,500 

"No  Greater  Love"   (Col.)   3,900 

"Strangers  of  the  Evening"  (Tiff.)  20,000 

"Society    Girl"    (Fox)   8,500 

"Ghost    Valley"    (Pathe)   1,950 

(4  days) 

"Love  in  High  Gear"  (Mayfair)..  1,050 
(3  days) 

"As  You  Desire  Me"  (MGM)   13,500 

(7  days  and  Sat.  midnite  show) 
(1st  week) 

"Scarface"  (U.  A.)   14,300 

(7  days  and  Sat.  midnite  show) 


"As  You  Desire  Me"  (MGM)....  18,000 
(25c-40c) 

"Strangers  of  the  Evening"  (Tiff.)  14,000 

"Radio  Patrol"   (U.)   21,000 

(25c -60c) 

"Forgotten    Commandments"    17,000 

(Para.) 

"While    Paris    Sleeps"    (Fox)   5,000 

(15c-25c) 

"The  Tenderfoot"  (F.  N.)   5.500 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 

High  1-23-32  "Two  Kinds  of  Women"..  67,000 

Low  7-18  "Women  Love  Once"   26,250 

High  3-7  "My  Past"   46,750 

Low   6-27   "Party   Husband"   19,450 

High  4-2-32  "Cheaters  at  Play"   33,000 

Low  6-18-32  "Race  Track"    18,000 

High   12-12   "Frankenstein"   44,000  ' 

Low  6-4-32  "Radio  Patrol"    8,000 

High  3-21  "City  Lights"   46.562 

Low  6-18-32  "The   Tenderfoot"   9,000 

High  2-13-32  "Ben  Hur"   5,500 

Low  8-22  "A  Holy  Terror"   2,900 

High  11-14  "The  Spider"   35,000 

Low  6-11-32  "Strangers  of  the  Evening"  20,000 

High  10-24  "Susan  Lenox"   18,661 

Low  6-18-32  "Westward  Passage"    7,500 

High  2-14  "No  Limit"  and  ) 

"Boudoir  Diplomat"    f    4,275 

Low  8-22  "Lawless  Women"  and  ) 

"Man  in  Possession"       J     . .  1,900 

High   2-14   "Reducing"   21,300 

Low  5-28-32  "The  Mouthpiece"   8,000 

High  8-15  "Politics"   29,500 

Low  4-23-32  "It's  Tough  to  be  Famous"  9,000 

High   1-30-32  "Hell   Divers"   26,000 

Low  4-9  "Ladies'   Man"   12.000 

High  5-2  "Laugh  and  Get  Rich"   40,000 

Low  5-21-32  "Sinners  in  the  Sun"   18,000 

High  12-5  "Possessed"   30,000 

Low  6-20  "Vice  Squad"   14,000 

High  10-3  "Five  Star  Final"   15,000 

Low  7-4  "Big  Business  Girl"   2,000 


Denver 

Denver    2,300 

Huff'n's  Aladdin  1,500 

Huffman's  Rialto  900 

Orpheum    2,600 

Paramount     ....  2,000 


Des  Moines 

Des  Moines  ....  1,700 
Orpheum    1,776 


25c-65c 

35c-75c 
25c- 50c 
25c -50c 
25c- 50c 


25c -60c 
15c-35c 


Paramount    1,700  2Sc-60c 


•Merrily  We  Go  To  Hell"  (Para.)  13.000 

'Man  About  Town"  (Fox)   6,000 

'Society  Girl"  (Fox)   3,500 

'Westward  Passage"  (Pathe)   12,000 

'As  You  Desire  Me"  (MGM)   7.000 

"Night  Court"   (MGM)   7,200 

'Race   Track"   (World  Wide)   4,500 

(4  days) 

•The  Devil  Plays"   (Capital)   2,000 

(3  days) 

'Street  of  Women"   (W.  B.)   6,300 

(4  days) 

'Love  Is  A  Racket"  (F.  N.)   3,500 

(3  day?) 


"As  You  Desire  Me"   (MGM)...    18.000      High  8-8   "Politics"   25,000 

Low  5-14-32  "Greeks  Had  a  Word  For 

Them"    9,000 

'Trial   of  Vivienne   Ware"    (Fox)     6,500      High  4-11  "Connecticut  Yankee"   12,000 

Low  11-28  "Heartbreak"   3,500 

'Woman  in  Room  13"  (Fox)   3,000   

"But  the  Flesh  is  Weak"  (MGM)  15,000  

'Sinners  in  the   Sun"   (Para.)....     7,000      High  1-10  "Hell's  Angels"   22.000 

Low  5-28-32  "Strange  Case  of  Clara  '( 

Deane"  and  "Night  Court"    j  6,000 

"As  You  Desire  Me"   (MGM)...     9,000      High  1-30-32  "Emma"   13,000 

.,„.  .  „  Low  9-12  "American  Tragedy"   6,000 

'Westward    Passage'    (Pathe)   4,500      High  2-14   "Cimarron"   18,000 

(4  days)  Low  2-13-32  "Murders  in  the  Rue  Morgue." 

"Steady  Company"   (U.)    2,500  5^00 

(3  days) 

'Society   Girl"    (Fox)   7,000      High  8-29  "Sporting  Blood"  and  ( 

(4  days)  "Murder  by  the  Clock"    j      ..  15.000 

'Strange  Love  of  Molly  Louvain"     3,000      Low  2-13-32  "Hatchet  Man"   ) 

(F.  N.)  (3  days)  and  "No  One  Man"    J     ..  9,000 


Detroit 

Downtown    2,750  25c-50c 

Fisher    2,300  25c -60c 

Fox    5,000  25c-50c 

Michigan    3,000  25c-75c 


"Westward  Passage"  (Pathe)   12,000 

"Street  of  Women"  (W.  B.)   12,000 

"Fast  Companions"  (U.)   23,000 

"Merrily  We  Go  To  Hell"  (Para.)  26,000 


"Roadhouse   Murder"    (Radio)   9,000 

"Strange  Love  of  Molly  Louvain"  12,000 
(F.  N.) 

"Society    Girl"    (Fox)   20.000 

'Attorney  for  the  Defense"  (Col.)  30,000 


Hollywood 


Clinese    2,500  50c-$1.50 

Pan.  Hollywood  3,000  35c-65c 
W.  B.  Hollywood    3,000  35c-50c 


"Grand  Hotel"  (MGM)... 

(7th  week) 
"Young   America"  (Fox). 


...    25.000       "Grand    Hotel"    (MGM)   27.400 

(6th  week) 

...     9,500       "Tarzan  the  Ape  Man"  (MGM)..  9.700 

"Week-End  Marriage"  (F.  N.)            9,500       "The   Tenderfoot"    (F.   N.)   15,500 


High  7-31   "Trader  Horn"   36.000 

Low   10-31   "Yellow   Ticket"   9,000 

High  4-30-32  "Careless   Lady"   22,401 

Low  2-6-32  "Ladies  of  the  Big  House".  7,000 

High  2-7  "Little  Caesar"   30.000 

Low  11-7  "Honor  of  the  Family"   7,000 


J 


34 


MOTION    PICTURE  HERALD 


June    25,  1932 


[THEATRE  RECEIPTS —  CONT'D] 


Theatres 

Houston 

Kirby    1,654 


Current  Week 


Previous  Week 


Picture 


Gross 


Picture 


Gross 


Loew's  State 
Metropolitan   . , 
RKO  Majestic 


2,700 
2,512 
2,250 


Indianapolis 

Apollo    1,100 

Circle    2,600 

Indiana    3,300 

Lyric    2,000 

Palace    2,800 

Kansas  City 

Liberty    1,000 

Mainstreet    3,049 

Midland    4,000 

Newman    2,000 

Pantages    2,200 

Uptown    2,200 

Los  Angeles 

Loew's  State  ...  2,416 

Orpheum   2,750 

Paramount    3,596 

RKO    2,700 

W.  B.  Downtown  2,400 

W.  B.  Western  2,400 


15c-35c 

25c-50c 
25c-50c 
25c-SOc 


25c-50c 
25c-50c 
25c-50c 
25c-50c 
25c -50c 


15c-25c 
35c-50c 
25c-50c 

35c-50c 
20c-30c 
25c-40c 


35c-65c 
35c-65c 
35c-65c 
25c -50c 
25c -50c 
35c- 50c 


Milwaukee 

Garden    1,150  25c-50c 

Palace    2,587  25c-60c 

Riverside    2,180  25c-50c 

Strand    1,406  25c-50c 

Warner    2,500  25c-60c 

Wisconsin    3,275  25c-65c 

Minneapolis 

Astor                        812  20c-25c 

Lyric    1,238  20c-40c 

RKO    Oi-pheum.  2,900  25c- 50c 

Shubert    1,600  25c-35c 

State    2,300  25c-50c 

Montreal 

Capitol    2,547  26c-60c 

Imperial    1,914  15c-40c 

Loew's    3,115  30c-75c 

Palace    2,600  30c-75c 

Princess    2,272  25c-65c 


'■The  Tenderfoot"   (F.  N.)    2.200 

(4  days) 

"Young   America"    (Fox)   1,200 

(4  days) 

"The  Big  Timer"   (Col.)   3.500 

"Merrily  We  Go  To  Hell"  (Para.)  9,750 

"Westward  Passage"   (Pathe)   3.500 

"Street  of  Women"  (W.  B.)   3,250 

"Week-End    Marriage"    (F.    N.)..  5,000 

"The  Tenderfoot"  (F.  N.)   10,000 

"Mystery    Ranch"    (Fox)   7,500 

"When  A  Feller  Needs  A  Friend"  8.000 
(MGM) 


"The  Tenderfoot"  (F.  N.)   4.000 

"Race  Track"  (World  Wide)   25,000 

"New   Morals  for  Old"  (MGM)..  9,000 
(7  days  and  Sat.  midnite  show) 

"Trial  of  Vivienne    Ware"   (Fox)  7,500 
(7  days  and  Sat.  midnite  show) 

"Maker  of  Men"  (Col.)  and   2,000 

"The  Silver  Lining"  (U.  A.) 

"World  and  the  Flesh"  (Para.)...  3.200 

"Night  Court"  (MGM)   22.500 

"Westward  Passage"  (Pathe)   17.500 

"Sinners  in  the  Sun"  (Para.)   17.2CO 

"Roadhouse  Murder"  (Radio)   11,000 

"Two  Seconds"  (F.  N.)   11.000 

"The  Tenderfoot"  (F.  N.)   7.000 

'File   113"   (Allied)    9.50O 

'Society  Girl"  (Fox)    7,000 

"Attorney  for  the  Defense"  (Col.)  8.000 

'Sky    Bride"    (Para.)   4.800 

'Strange  Love  of  Mollv  Louvain"  8.800 
(F.  N.) 

'Forgotten    Commandments"    12.500 

(Para.) 


:'Hotel  Continental"  (Tiff.)   1.500 

"Mystery  Ranch"  (Fox)   2,000 

"Westward  Passage"  (Pathe)   14,000 

"Zwei   Menschen"    (German)   1,800 

"Huddle"  (MGM)    7,500 


'Rich  Are  Always   With  Us'! 


12,000 


(F.  N.)  and  "Young  America"  (Fox) 
"La    Chauve-Souris"    (French)....  3,500 

"While  Paris  Sleeps"  (Fox)   13.000 

"Attorney  for  the  Defense"  (Col.)  11.500 

"Congress  Dances"  (U.  A.)  and...  8.000 
'Silver   Lining"    (U.  A.) 


"Sky  Devils"  (U.  A.)   2,500 

(4  days) 

"Taxi"  (W.  B.)   1,500 

(3  days) 

"New  Morals  for  Old"  (MGM)....  5,000 

"So  Big"  (W.  B.)   7,150 

"Attorney  for  the  Defense"  (Col.)  3,600 


"Society  Girl"  (Fox)    3,000 

"Reserved  for  Ladies"   (Para.)...  4,000 

"Love  Is  A  Racket"  (F.  N.)....  15,000 
(35c -75c) 

"While   Paris   Sleeps"  (Fox)   7,000 

"Beast  of   the   City"   (MGM)....  5,000 


"The  Broken  Wing"  (Para.)   3,000 

"Rich  Are  Always  With  Us"  (.  N.)  11,000 

"When  A  Feller  Needs  A  Friend"  9,000 
(MGM) 

(7  days  and  Sat.  midnite  show) 

"Merrily  We  Go  To  Hell"  (Para.)  12,000 

(7  days  and  Sat.  midnite  show) 

"Congress  Dances"  (U.  A.)   3,000 

"Strangers  of  the  Evening"  (Tiff.)  3,000 


"As   You    Desire   Me"    (MGM)..  33,000 

"Radio  Patrol"  (U.)   15,000 

"Forgotten    Commandments"   17,000 

(Para.) 

"Night    World"    (U.)   16,400 

"Strange  Love  of  Molly  Louvain"  9,000 
(F.  N.) 

"Two  Seconds"  (W.   B.)   5,900 


'Scarface"   (U.  A.)   7,800 

(2nd  week) 

'Huddle"    (MGM)   7,500 

"Westward   Passage"    (Pathe)....  8,500 

"As  You  Desire  Me"  (MGM)....  5,300 

"Street  of  Women"  (W.  B.)   8,600 

"This  is  the  Night"  (Para.)   12,800 


'Strange  Case  of  Clara  Deane"..  2.500 
(Para.) 

"Radio   Patrol"    (U.)   12,000 

"Der  Liebes  Express"  (German)..  2,000 


'As  You  Desire  Me"  (MGM). 


8,500 


'Strange  Case  of  Clara  Deane" 
(Para.)  and  "Misleading  Lady' 


.  10,000 
(Para.) 


"Miche"    (French)    3,000 


"Freaks"    (MGM)   11,500 

"Michael  and  Mary"  (British)....  10,500 
(30c -75c) 

"Shopworn"  (Col.)  and  "High....  8,000 
Speed"  (Col.) 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 


High  5-7-32  "Grand  Hotel"   15,009 

Low  5-28-32  "Strange  Case  of  Clara  Deane" 

3,000 

High  5-2  "Trader  Horn"   18,000 

Low  6-18-32  "The  Big  Timer"    3,500 

High  5-14-32  "Scarface"   14,000 

Low  6-4-32  "Man  About  Town"   6,008 

High  2-14  "Cimarron"   18,000 

Low  1-16-32  "Girl  of  the  Rio"   2,000 


High  6-13  "Daddy  Long  Legs"   10,000 

Low  6-11-32  "Society   Girl"    3,000 

High  2-14  "Cimarron"   13,000 

Low  6-11-32  "Reserved  for  Ladies"   4,000 

High  1-17  "Her  Man"   25,000 

Low  5-14-32  "World  and  the  Flesh"....  8,000 

High  1-10  "Under  Suspicion"   13,000 

Low  9-12  "East  of  Borneo"   5,750 

High  5-2  "Trader  Horn"   22,000 

Low  6-11-32  "Beast  of  the  City"   5,000 


High  1-9-32  "Peach  O'  Reno"   25,500 

Low  6-11-32  "Rich  Are  Always  With  Us"  11,000 

High   1-23-32   "Hell  Divers"   30,400 

Low  5-9  "QuicK  Millions"   7,500 

High  2-27-32  "Shanghai  Express"   25,000 

Low  6-4-32  "Street  of  Women"   6,500 


High  1-10  "Girl  of  Golden  West" 
Low  5-21-32  "Lena  Rivers"  


High 
Low 
High 
Low 
High 
Low 
High 
Low 
High 
Low 


10-25  "Susan  Lenox"  

3-  5-32  "The  Silent  Witness"  

1-9-32   "Frankenstein"  , 

12-26  "Heaven  on  Earth"  

10-31   "Beloved  Bachelor"  

2-6-32  "Tomorrow  and  Tomorrow' 

1-  9-32  "Men  of  Chance"  

2-6-32  "The  Secret  Witness"  

2-  7  "Little  Caesar"    

4-  23-32  "Destry  Rides  Again".... 


8,000 
2,000 


39,000 

6,963 
34,000 

6,500 
41,000 

7,500 
22,100 

7,000 
27,000 

6,200 


High  2-20-32  "The  Guardsman"   2,000 

Low  4-18  "Men  Call  It  Love"   900 

High   5-30   "Kiki"   4,000 

Low  1-24  "Men  on  Call"   1,200 

High  12-14  "Cimarron"   30,000 

Low   6-11-32   "Radio  Patrol"   12,000 


High  1-2-32  "Sooky"    10,000 

Low  14-18  "Body  and  Soul"   6,000 


High  1-10  "Just  Imagine"   18,000 

Low  12-25  "The  Guardsman"  ) 

and  "The  Tip-Off"   J    8,000 

High  1-17  "Office  Wife"   10,001) 

Low  12-26  "Mad  Parade"  and  ) 

"Reckless  Living"   )    2,800 

High  4-2-32  "Fireman,  Save  My  Child"  16,500 

Low  7-18  "Stepping  Out"   9,000 

High  4-2-32  "One  Hour  With  You"....  19,500 

Low  6-11-32  "Michael  and  Mary"   10,500 

High  4-1  "City  Lights"   22,500 

Low  7-18  "Colonel's  Lady"   7,200 


NEW  YORK  GOES 

DOTTY  OVER  THE 


DOOMED 

BATTALION 


You  can  over-advertise  some  pictures, 
but  you  can't  over-boost  this  one. 
Paramount  -Publix  gave  "The  D  oomed 
Battalion"  a  marvelous  campaign  for  the 
Rivoli  theatre,  the  critics  shower  it  with 
praise  and  the  fans  love  it.  Listen: 

THORNTON  DELEHANTY  IN  THE  EVENING  POST:  —"This 

picture  left  a  group  of  hard-boiled  cinema  critics  all  but  overcome/' 

IRENE  THIRER  IN  THE  SUNDAY  NEWS:  —"Breath-taking/  awe 
inspiring;  gripping;  the  scenic  spectacle  of  grandeur." 


MORDAUNT  HALL  IN  THE  TIMES: —"Magnificent;  highly 
dramatic;  admirable;  genuine  artistry;  rugged  and  wholesome." 

THE  NEW  YORK  AMERICAN:— "Straightforwardly  told;  thrill- 
ing moments,  piercing  trench  scenes,  stunning  effects." 

A  PICTURE  THAT  WILL  SWEEP  THE 
MILLIONS  BACK  INTO  THE  THEATRES  I 


STEP  OUT  WITH  UNIVERSAL 


16 


MOTION    PICTURE  HERALD 


June    25,  1932 


[THEATRE  RECEIPTS  "CONT'D] 


Theatres 


Current  Week 


Picture 


Gross 


Previous  Week 


Picture 


Gross 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 


view  York 

1,120 

jUC  -  .pZ.lAJ 

549 

25c-75c 

4,700 

35c-$1.50 

598 

25c 

'  2,300 

35c-85c 

Paramount  .... 

3,700 

40c-$1.00 

Rialto   

1,949 

40c-$1.00 

2,103 

40c-$1.00 

6,200 

35c-$1.50 

3,000 

35c -85c 

Winter  Garden. 

1,493 

35c -$1.00 

Oklahoma  City 

Capitol    1,200  10c-50c 

Criterion    1,700  10c-50c 

Liberty    1,500  10c-35c 

Mid-West    1,500  10c-50c 


"Grand  Hotel"   (MGM)   18,927 

(9th  week) 

"Diary  of  a  Revolutionist"   5,000 

(Amkino) 

"As  You  Desire  Me"  (MGM)   59,013 

(2nd  week) 

All  Newsreel    6,200 

"Is   My    Face   Red?"    (Radio)....  11,500 

"Merrily  We  Go  To  Hell"  (Para.)  50,900 

"Scarf  ace"    (U.   A.)   18,300 

(4th  week) 

"The  Doomed  Battalion"  (U.).....  16,500 

"Society    Girl"    (Fox)   58,000 

"Love  Is  A  Racket"  (F.  N.)   15,500 

"The  Dark  Horse"  (F.  N.)   32,198 

"As  You  Desire  Me"  (MGM)   3,800 

(2nd  week) 

"Street  of  Women"  (W.  B.)   5,000 

"While  Paris   Sleeps"   (Fox)   800 

(3  days) 

"Mystery    Ranch"    (Fox)   1,200 

(4  days) 

"Man  About  Town"  (Fox)   4,000 


"Grand    Hotel"    (MGM)    19,687 

(8th  week) 

"The  Ringer"  (First  Division)   3,500 

"As  You  Desire  Me"  (MGM)....  80,769 
(1st  week) 

All  Newsreel    6,155 


'Westward    Passage"  (Pathe).. 


10,500 


"Strangers  of  the  Evening"  (Tiff.)  39,900 

"Scarface"   (U.   A.)   23,000 

(3rd  week) 

"Forgotten   Commandments"    11,000 

(Para.) 

"Monte  Carlo  Madness"    30,000 

(First  Division) 

"Week-End  Marriage"  (F.  N.)...  13,428 


"Two   Seconds"    (F.  N.). 
(3rd  week-6  days) 


"As   You  Desire  Me"  (MGM) 

(1st  week) 
"State's  Attorney"  (Radio)  


21.000 


"Law  of  the  Sea"  (Monogram).. 
(2  days) 

"Night    World"  (U.)  

(5  days) 

"The    Tenderfoot"   (F.  X.)  


5,500 
5,800 
850 
1,300 
5,000 


High  1-2-32  "Hell  Divers" 
Low  11-14  "The  Champ"... 


24,216 
18,759 


High  1-9-32  "Mata  Hari"   110,466 

Low  12-19  "Flying  High"   48,728 

High  1-3  Newsreels    9,727 

Low  5-28-32  Newsreels    5,785 

High    12-12   "Frankenstein"   53,800 

Low  4-30-32  "Cohens  and  Kellys  in 

Hollywood"   7,600 

High  2-7  "Finn  and  Hattie"   85,900 

Ixdw  12-26  "Heaven  on  Earth"   35,700 

High  2-27-32  "Shanghai  Express"   64,600 

Low  6-27  "Dracula"  and  ) 

"Hell's  Angels"     )    4,500 

High  1-9-32  "Dr.  Jekyll  and  Mr.  Hyde"  67,100 
Low  6-11-32  "Forgotten  Commandments"  11,000 

High  1-2-32  "Delicious"    133,000 

Low  6-11-32  "Monte  Carlo  Madness"..  30,000 

High  1-17  "Little  Caesar"    74,821 

Low  4-2-32  "The  Missing  Rembrandt"..  8,012 

High  9-19  "Five  Star  Final"    59,782 

Low  6-6  "Maltese  Falcon"    16,692 


High  2-7  "Illicit"    11,000 

Low  6-4-32  "Forgotten  Commandments"  3,200 

High  2-21  "Cimarron"    15,500 

Low   12-5   "Consolation   Marriage"   4,400 

High  1-24  "Under  Suspicion"    7,200 

Low  6-20  "Big  Fight'*  and  } 

"Drums  of  Jeopardy"  j    900 

High  9-19  "Young  as  You  Feel"    11,000 

Low  4-30-3?  "Scandal  for  Sale"   3,700 


)maha 


Orpheum    3,000 

Paramount    2,900 

World    2,500 


25c-50c       "Night   World"  (U.) 


25c-60c 


25c-40c 


"So  Big"   (W.  B.)  and  

"Reserved   for  Ladies"  (Para.) 


"The  Crowd  Roars"  (W. 
"Broken   Wing"  (Para.) 


8,500      "No  Greater  Love"  (Col.)   10.500 

7,500      "Huddle"    (MGM)   5,500 

B.)  and     6,000      "Careless  Lady"  (Fox)  and    5.500 

"While    Paris    Sleeps"  (Fox) 
(25c-50c) 


High  2-14  "Cimarron"    25,550 

Low   6-18-32  "Night   World"   8,500 

High  4-23-32  "Tarzan  the  Ape  Man"..  13,750 
Low  5-21-32  "Wet  Parade"  and  ( 

"It's  Tough  to  Be  Famous"  J    4,000 

High  4-11  "Men  Call  It  Love"    16,000 

Low  11-28  "The  Cisco  Kid"    4,500 


Ottawa 

Avalon 


990  10c-35c 


Capitol    2,592  15c-60c 

Centre    1,142  15c-60c 

Imperial    1,091  10c-50c 

Regent    1,225  15c-60c 

Rideau    932  10c-35c 


'Careless  Lady"  (Fox)  and   900 

'Outward  Bound"   (W.  B.) 
(3  days) 

"The  Crowd  Roars"  (W.  B.)  and  1,050 
'Are  You  Listening?"  (MGM) 
(3  days) 

"Letty   Lynton"    (MGM)   7,800 

(6  days) 

"Rich  Are  Always  With  Us"   5,000 

(F.  N.) 

"Final    Edition"    (Col.)   1.300 

(3  days) 

'While  Paris   Sleeps"    (Fox)   1.100 

(3  days) 

"The  Ringer"  (First  Division)....  2.400 
(3  days) 

'Street  of  Women"  (W.  B.)   2,100 

(3  days) 

'Lady  With  A  Past"  (Pathe)  and  1,300 
'50  Million  Frenchmen"   (W.  B.) 
(3  days) 

'Woman  of  Experience"  (Pathe)..  1,100 

and  "Under  A  Texas  Moon"  (W.  B.) 

(3  days) 


'Lady  With  A  Past"  (Pathe)  and 
"Unexpected  Father"  (U.) 
(3  days) 

"Son  of  the  Gods"  (F.  N.)  and.. 
"Strangle  Hold"  (British) 
(3  days) 

"Reserved  for  Ladies"  (Para.)  

(6  days) 

"Greeks  Had  A  Word  for  Them" 

(U.  A.)  (6  days) 
"World  and  the  Flesh"  (Para.)... 

(3  days) 

'Young   Bride"  (Pathe)  

(3  days) 

"Forbidden"  (Col.)   

(3  days) 

"But  the  Flesh  is  Weak"  (MGM) 
(3  days) 

"Prestige"  (Pathe)  and  "Way  

Back  Home"  (Radio) 
3  days 

"It's  Tough  to  be  Famous"  (F.N.) 
and  "Big  Boy"  (W.  B. -revival) 

(3  days) 


1.200 


950 


High  1-2-32  "Sidewalks  of  New  York"  ] 

and  "Viennese  Nights"  and    \  3,700 
"Alexander  Hamilton"  J 
Low  6-27  "My  Past"  and  ) 

"Fifty  Million  Frenchmen"    j     ..  1,900 


8.000   

4,400      High  5-16  "Devil  to  Pay"    6,300 

Low  1-3  "Sunny"    2,900 

1.300      High  5-9  "Trader  Horn"    7,000 

Low  3-26-32  "The  Expert"  and  ) 

1,100                            "Working  Girls"  J    2,200 

2.400      High  1-23-32  "Suicide  Fleet"  and  ) 

"Dance  Team"         j     . .  6,200 
2.200      Low  5-28-32  "Carnival"  and  1 

"Sunshine  Susie"       J    3,600 

1.600   

1,300 


hiladelphia 

600 

50c 

1,300 

50c-$1.50 

2,000 

25c-65c 

,  3,000 

'  35c-75c 

,  1,000 

40c -50c 

4,800 

35c-75c 

.  3,700 

35c-75c 

1,700 

25c-65c 

"The  Miracle  Man"  (Para.)   2,200 

(30c -50c— 6  days) 
"Grand  Hotel"   (MGM)   10,000 

(6  days — 8th  week) 
"Forgotten  Commandments"   12,500 

(Para.)  (35c-65c— 6  days) 
"Mystery  Ranch"  (Fox)   15,000 

(6  days) 

"Street  of  Women"   (F.  N.)   3,500 

(30c-50c— 6  days) 
"Sinners  in  the  Sun"  (Para.)   32,000 

(40c-75c — 6  days) 
"State's  Attorney"  (Radio)   13,500 

(6  days) 

"Strange  Love  of  Molly  Louvain"  5,000 
(F.  N.)    (35c-50c^t  days— 2nH  week) 


"The   Wet   Parade"    (MGM)   1.100 

(4  days) 

"Grand    Hotel"    (MGM)  11,000 

(6  days-7th  week) 
"Night   World"    (U.)   13,000 

(6  days) 

"Strangers  of  the  Evening"  (Tiff.)  18,000 
(6  days) 

"So  Big"   (W.  B.)   4.000 

(6  days) 

"Street  of  Women"  (F.  N.)   34,000 

(6  days) 

"Strange    Case    of    Clara    Deane"  12,000 

(Para.)  (6  days) 
"Strnnge  Love  of  Mollv  Louvain"  8.000 

(F.N.)   (25c-50c-6  days— 1st  week) 


High  12-17  "The  Guardsman"   6,500 

Low  4-30-32  "Beast  of  the  City"    1,900 

High  1-2-32  "Makers  of  Men"    27,000 

Low  6-18-32  "Forgotten  Commandments"  12,500 

High  2-7  "Man  Who  Came  Back"  ....  40,000 

Low  6-18-32  "Mystery  Ranch"   15,000 

High  5-2  "City  Lights"    8,000 

Low   3-21    "Resurrection"    3,000 

High  1-2-32  "Her  Majesty,  Love"    65,000 

Low  10-24  "24  Hours"    28,000 

High  12-19  "Frankenstein"    31,000 

Low  7-25  "Rebound"    8,000 

High  3-21   "Last "  Parade"    16.500 

Low  2-27-32  "Men  In  Her  Life"   7.000 


June    25,  1932 


MOTION    PICTURE  HERALD 


37 


[THEATRE  RECEIPTS —  CONT'D] 


Theatres 

Portland,  Ore. 

Blue  Mouse   ...  669  15c-25c 

Fox  Paramount.  3,068  25c-60c 

Oriental    2,040  25c-35c 

Rialto    1,400  15c-2Sc 

RKO    Orpheum.  1,700  25c-50c 

United    Artists.  945  2Sc-35c 

Providence 

Fays    1,600  15c-50c 

Loew's  State   ..  3,800  15c-50c 

Majestic    2,400  15c-50c 

Paramount    2,300  15c-50c 

RKO  Albee  ....  2,300  15c-50c 

RKO  Victory  ..  1,600  10c-35c 

St.  Paul 

Paramount     ....  2,300  25c-50c 

Riviera    1,300  25c-50c 

RKO    Orpheum.  2.600  25c-50c 

Tower    1,000  15c-25c 

San  Francisco 

El  Capitan    3,100  25c-60c 

Filmart  Foreign  1,400  35c-50c 
Talkies 

Fox   4,600  3Sc-90c 

Golden  Gate  ...  2,800  25c-50c 

Orpheum    3,000  25c -50c 

Paramount     ....  2,670  25c-60c 

United    Artists.  1,200  25c -60c 

Warfield    2,700  35c-60c 

Warners    1,385  35c-50c 

c-attle 

lue  Mouse    950  15c-25c 

h    Avenue...  2.750  25c-75c 

x    2,450  25c-75c 

liberty    2,000  10c-25c 

Music  Box    950  25c-75c 

RKO  Orpheum..  2,650  25c-50c 

Toronto 

Imperial    3,444  15c-80c 

Loew's    2,088  15c-75c 

Shea's    2,600  15c-75c 

Tivoli    1,600  15c-60c 

Uptown    3,000  15c-65c 

Washington 

Columbia    1,232  50c-$1.50 

Earle    2,323  25c-60c 

Fox    3,434  25c-60c 

Metropolitan    ..  1,833  25c-50c 

Loew's    Palace..  2,363  35c-50c 

RKO    Keith's...  1,832  25c-50c 


Current  Week 


Previous  Week 


Picture 


Gross 


Picture 


Gross 


"Law  and  Order"   (U.)   1.800 

"Merrily  We  Go  To  Hell"  (Para.)  14,000 

"Attorney  for  the  Defense"  (Col.)  3,500 

"Devil's    Lottery"    (Fox)   2,000 

"Westward  Passage"   (Pathe)   3,600 

(3  days) 

"High  Speed"   (Col.)    5,700 

(4  days) 

"Strange  Case  of  Clara  Deane"..  2,300 
(Para.) 

"Congress  Dances"  (U.  A.)   5,500 

and    "Mystery    Ranch"  (Fox) 

"New  Morals  for  Old"  (MGM)   9,500 

"Society  Girl"  (Fox)  and   8,000 

"Strangers  of  the  Evening"  (Tiff.) 

"Merrily  We  Go  To  Hell"  (Para.)  '  6,200 

"Westward  Passage"   (Pathe)   10,000 

"Shop  Angel"  (Tower)  and   1,700 

"Arm  of  the  Law"  (Artclass) 

"Huddle"  (MGM)    7,000 

"The  Mouthpiece"  (W.  B.)   4,500 

"Westward  Passage"  (Pathe)   12,000 

"Destry  Rides  Again"  (U.)   2,000 

"Tarzan  the  Ape  Man"  (MGM)..  14,000 

"Schubert's  Fruhlinstraum"    1,750 

(German) 

"Society   Girl"    (Fox)   32,000 

(25c -75c) 

"Westward   Passage"    (Pathe)....  14,000 

"Strangers  of  the  Evening"  (Tiff.)  11,500 

"As  You  Desire  Me"   (MGM)...  17,500 

(2nd  week) 

"Destry  Rides  Again"  (U.)    7,300 

"When  A  Feller  Needs  A  Friend"  20,000 
(MGM) 

"The    Tenderfoot"    (F.    N.)   6.700 

(2nd  week) 

"The  Big  Timer"  (Col.)    3,000 

"As  You  Desire  Me"  (MGM)   14,000 

"Night    Court"    (MGM)   8.000 

"The   Midnight  Patrol"    3,500 

(Monogram) 

"So  Big"   (W.  B.)   ...   5.500 

"Westward    Passage"    (Pathe)  . . .  4,0CX) 

(25c-60c-3  days) 

"The  Secret   Witness"   (Col.)   3.500 

(25c-60c-4  days) 

"The  Tenderfoot"  (F.  N.)   16,000 

(6  days) 

"Huddle"    (MGM)    8,500 

(6  days) 

"Careless  Lady"   (Fox)   13,000 

(6  days) 

"Symphony  of  Six  Million"  (Radio)  6.000 

(6  days-2nd  week) 

"Carnival"    (British)    8.500 

(6  days) 

"While  Paris   Sleeps"   (Fox)   3,200 

(25c-40c) 

"Sinners  in  the  Sun"  (Para.)   16,000 

"Forgotten    Commandments"    ....  17.500 
(Para.) 

"Strange  Case  of  Clara  Deane"..  2.800 
(Para.) 

"Merrily  We  Go  To  Hell"  (Para.)  15,000 

"Is   My   Face   Red?"    (Radio)....  6,800 


"Huddle"     (MGM)   12,000 

•The  Tenderfoot"   (F.   N.)   3,800 

'Sinners   in  the  Sun"   (Para.)....  4,200 

'Strangers   of   the   Evening"   4,000 

(Tiff.)  (3  days) 

'Westward    Passage"    (Pathe)....  6,000 

(4  days) 

'Trial  of  Vivienne  Ware"  (Fox)..  3,400 


"Famous  Ferguson  Case"  (W.  B.)  6,000 

and  "South  of  the  Rio  Grande"  (Col.) 

"As  You  Desire  Me"  (MGM)   16,000 

"Two  Seconds"  (W.  B.)  and   7,000 

"Street  of  Women"  (W.  B.) 

"Forgotten   Commandments"    5,000 

(Para.) 

"Attorney  for  the  Defense"  (Col.)  8,500 

"Death  Valley"   (U.)   and   2,200 

"Honor  of  the  Press"  (Mayfair) 

"As  You  Desire  Me"  (MGM)   8,000 

"But  the  Flesh  is  Weak"  (MGM)  4.500 

"Radio  Patrol"   (U.)   9,000 

"Strange  Case  of  Clara  Deane"..  1,500 
(Para.) 

"Devil's  Lottery"   (Fox)   11.000 

"Royal    Lovers"    (German)   2,100 

"Man  About  Town"  (Fox)   32,000 

(35c-65c) 

"Lena    Rivers"    (Tiff.)   7,000 

"Race  Track"  (World  Wide)   14,000 

"As  You  Desire   Me"   (MGM)...  18,000 
(1st  week) 

"Scarface"    (U.   A.)   5,150 

(6th  week) 

"Woman  in  Room  13"  (Fox)   18,500 

"The  Tenderfoot"   (F.N.)   J 2.300 

(1st  week) 

"Behind    the    Mask"    (Col.)   3.250 

"Strange  Case  of  Clara   Deane"..  11,000 
(Para.) 

"Letty   Lynton"   (MGM)   10,000 

"WhisthV    Dan"    (Tiff.)   4.0C0 

"The  Tenderfoot"    (F.    N.)   5,500 

"Radio    Patrol"    (U.)   4,000 

(3  days) 

"The    Menace"    (Col.)   3,500 

(4  days) 

"Attorney  for  the  Defense"  (Col.)  17,000 
(6  days) 

"Letty   Lynton"    (MGM)   11,000 

(6  days) 

"World  and  the  Flesh"   (Para.)..  12,500 
(6  days) 

"Symphony    of    Six    Million"   10,000 

(Radio)  (6  days-lst  week) 

"Sunshine    Susie"    (British)   7,000 

(6  days-6th  week) 

"Grand   Hotel"    (MGM)   7,500 

(4th  week) 

"Strange  Love  of  Molly  Louvain"  19,000 
(F.  N.) 

"New  Morals  for  Old"  (MGM)...  18,000 

"Congress  Dances"  (U.  A.)   8.000 

"As  You  Desire  Me"  (MGM)....  7,500 

(2nd  week) 

"Westward    Passage"    (Pathe)   8,200 


High  and  Low  Gross 

(Tabulation  covers  period  from  January,  1931 
to  date) 


High   1-3   "Paid"    26,000 

Low  5-23  "Young  Sinners"    11,000 

High  3-21  "Trader  Horn"    12.0«1 

Low  6-18-32  "Devil's  Lottery"    2,000 

High  2-14  "Cimarron"    20,000 

Low  5-23  "Iron  Man"    8,500 

High  1-10  "Hell's  Angels"    12,500 

Low  6-18-32  "Strange  Case  of  Clara 

Deane"    2,300 

High  2-7  "Inspiration"   25,500 

Low  6-4-32  "But  the  Flesh  Is  Weak"..  8,500 

High  1-30-32  "Union  Depot"    11,200 

Low  12-26  "Her  Majesty,  Love"  and  ] 

"Under  Eighteen"  J  ...5,100 

High  3-14  "Unfaithful"    14,000 

Low  8-8  "Secret  Call"    4,500 

High  3-19-32  "Behind  the  Mask"    15.800 

Low  7-4  "Sweepstakes"    3,200 

High  2-14  "Last  Parade"    11,000 

Low  11-21  "Way  Back  Home"    1,500 

High  8-22  "Smiling  Lieutenant"    12,000 

Low  8-16-32  "Huddle"   7,000 

High  5-21-32  "Grand  Hotel"    15,000 

Low  1-17  "Just  Imagine"    1,500 

High  2-14  "Cimarron"    28,000 

Low  6-11-32  "Radio  Patrol"    9,000 

High  10-3  "Penrod  and  Sam"    4,000 

Low  1-24  "Along  Came  Youth"    1,000 

High  8-15  "Daddy  Long  Legs"    16,750 

Low  6-11-32  "Devil's  Lottery"   11,000 

High  1-3  "Lightning"    70,000 

Low  2-20-32  "The  Guardsman"    29,000 

High  7-11  "Lawless  Woman"    20,000 

Low   6-11-32   "Lena   Rivers"   7,000 

High  12-12  "Frankenstein"    23,000 

Low  5-14-32  "Night  World"    5,000 

High  1-9-32  "The  Champ"    35,600 

Low  7-18  "Women  Love  Once"    10,000 

High  3-14  "Parlor,  Bedroom  and  Bath"  2S,000 

Low  1-30-32  "X  Marks  the  Spot"    15,000 

High  3-26-32  "Fireman,  Save  My  Child"  19,000 

Low  11-28  "I  Like  Your  Nerve"    4,000 

High  4-18  "Trader  Horn"    17,000 

Low  1-2-32  "The  Boudoir  Diplomat"  ...  7,000 

High  1-10  "The  Lash"    11,500 

Low  6-18-32  "The  Midnight  Patrol"....  3,500 

High  2-28  "City  Lights"    14.000 

Low  6-18-32  "So  Big"    5.500 

High  10-31  "Spirit  of  Notre  Dame"    18,000 

Low  6-18-32  "Westward  Passage"  and  ] 

"Secret  Witness"  f  7,500 

High  3-5-32  "Shanghai  Express"    25,500 

Low  6-20  "Always  Goodbye"    13,000 

High  4-18  "City  Lights"    22.000 

Low  6-18-32  "Huddle"    8,500 

High   11-14   "Skyline"   16,500 

Low  6-27  "Painted  Desert"    10,000 

High  2-28  "Cimarron"    19.500 

Low  11-14  "The  Mad  Genius"    7,500 

High  4-25  "Don't  Bet  On  Women"  ....  14,000 
Low  10-17  "Ten  Nights  in  a  Barroom".  8,300 


1 


38 


MOTION    PICTURE  HERALD 


June    25,  1932 


HOFFMAN  REPLIES  ON  "INDECENT 


EXHIBITORS  WANTED 
TITLE:  HOFFMAN 

The  debate  on  the  subject  of  the  title 
"Madame  Bm>ary"  vs.  "Indecent,"  a  pro- 
duction now  in  preparation  by  M.  H.  Hoff- 
man of  Allied  Pictures  Corporation  in  Hol- 
lywood, goes  on  merrily,  gaining  a  bit  of 
fervor  as  it  goes.  This  week  we  present  a 
letter  which  Mr.  Hoffman  has  addressed  to 
Herman  G.  Weinberg  of  the  Eitropa  theatre 
in  Baltimore.  Motion  Picture  Herald,  it 
will  be  recalled,  presented  a  letter  from  Mr. 
Weinberg  a  fortnight  ago,  and  several  other 
vigorous  communications  from  exhibitors. 
The  subject  is  still  open.  Mr.  Hoffman  has 
written  to  Mr.  Weinberg,  saying: 

Tune  16,  1932. 

Mr.  Herman  G.  Weinberg, 
Europa  Theatre, 
Baltimore,  Md. 
My  Dear  Sir: 

I  is  quite  evident  you  misunderstood 
Motion  Picture  Herald's  request  to  ex- 
press an  opinion  as  to  the  advisability  of 
the  use  of  the  title  "INDECENT"  for  a 
motion  picture,  suggested  by  Gustave  Flau- 
bert's "MADAME  BOVARY."  It  was  not 
a  request  to  express  an  opinion  of  the  pro- 
ducer or  producers  in  general,  which  you 
so  kindly  volunteered. 

Your  forceful  expression  against  the  title, 
if  supported  by  others,  leaves  no  doubt  in 
our  minds.  You  also  impressed  us  with 
your  knowledge  as  to  the  identity  of  the 
novelist  and  his  works,  which  you  possibly 
gleaned  from  having  read  some  of  them,  or 
from  reference  to  Encyclopedia  Britannica. 

Although  a  "customer"  is  never  supposed 
to  be  wrong,  it  is  quite  possible  that  in  this 
case  you  are  not  a  customer  since  it  is  quite 
obvious  that  you  do  not  approve  of  "MAD- 
AME BOVARY,"  whether  she  be  decent  or 
indecent.  Furthermore,  even  a  customer 
may  prove  an  exception  to  the  rule. 

As  it  happens,  although  the  producer  was 
born  a  year  or  so  too  late  to  converse  with 
the  novelist,  he  did  make  up  for  it  by  read- 
ing his  works  in  the  original  language,  and 
that  also  applies  to  Dostoievski,  whom  you 
mentioned. 

If  apologies  were  to  be  exchanged,  I  do 
owe  you  one  for  having  referred  to  Flau- 
bert as  a  playwright,  or  to  "MADAME 
BOVARY"  as  a  play,  but  this  series  of  pic- 
tures happened  to  include  some  famous 
novels,  such  as  "MADAME  BOVARY," 
"ANNA  KARENINA"  and  "FILE  113," 
and  some  famous  plays,  such  as  "THE 
IRON  MASTER,"  "A  PARISIAN  RO- 
MANCE" and  "VANITY  FAIR"  (Becky 
Sharp),  and  they  were  therefore  grouped 
under  the  classification  of  Stage  Classics, 
which,  we  will  admit,  might  be  considered 
wrong  if  everybody  chose  to  be  technical. 
We  knew  that  Flaubert  was  a  novelist  and 
"MADAME  BOVARY"  is  a  novel,  and 
you  are  now  enlightened  on  the  fact  that 
Hoffman  read  and  knows  "MADAME 
BOVARY"  and  that  his  knowledge  was  not 
based  on  what  he  had  heard. 

You  seem  to  object  to  our  "touching  up" 
or  modifying  the  story,  whereas  the  very 
subject  matter  of  the  controversy  would  in- 


dicate the  necessity  of  it.  It  is  a  well-known 
fact  that  whereas  certain  novels  and  plays 
are  quite  suitable  for  the  adult  reader  and 
for  the  theatre  audience,  because  they  are 
generally  adults,  the  same  novel  or  play 
needs  considerable  modification  to  make  it 
suitable  as  a  motion  picture,  because  in  the 
motion  picture  theatre  the  minor  is  to  be 
considered.  It  is  because  we  do  not  seek 
sensationalism  that  we  do  make  the  changes. 
We  adopt  what  is  suitable  and  discard  what 
may  be  objectionable,  which  requires  con- 
siderably more  knowledge  than  you  credit 
the  producer  with  having. 

May  1  enlighten  you  on  the  fact  that  this 
producer  did  not  propose  to  use  the  title 
"INDECENT."  Here's  how  the  discus- 
sion was  brought  about : 

Since  the  original  "MADAME  BO- 
VARY" would  be  a  costume  picture ;  since 
it  would  be  too  sensational,  and  for  other 
reasons  would  not  have  been  good  box- 
office  in  its  original  form,  and  since  the 
producer  modernized  it,  brought  it  up  to 
date,  eliminated  the  objectionable  phases 
and  situations,  as  well  as  dialogue,  he  felt 
that  to  call  the  pictuie  "MADAME  BO- 
VARY" would  mislead,  and  therefore  found 
it  necessary  to  give  it  a  different  title  and 
simply  refer  to  the  picture  as  having  been 
suggested  by  Gustav  Flaubert's  "MADAME 
BOVARY."  Somebody  suggested  "INDE- 
CENT" as  a  "working  title."  No  sooner 
did  that  happen  than  we  began  to  receive 
many  letters  from  exhibitors  to  retain  it. 
We  did  not  like  the  title;  we  do  not  like  it 
now,  and  we  hope  that  the  consensus  of 
opinion  will  enable  us  to  change  it. 

Your  very  objections  to  the  novel  as  be- 
ing a  subject  on  adultery,  is  the  very  reason 
why  we  adapted  it  in  a  different  form  and 
modified  it  so  that  it  is  now  most  acceptable 
entertainment  for  young  and  old.  It  is  a 
colorful  romance  and  a  great  sugar-coated 
moral  lesson.  The  romantic  structure  of 
Flaubert's  great  masterpiece  was  retained. 
We  tried  to  do  what  Flaubert  would  most 
likely  have  done  were  he  alive  today,  if  he 
were  adapting  his  own  work  for  a  motion 
picture. 

You  seem  to  be  of  the  impression  that  the 
adapting  of  a  great  play  or  a  great  novel 
for  a  motion  picture  is  something  new  and 
unheard  of.  Please  check  up  a  year's  prod- 
uct and  convince  yourself  that  you  are 
wrong. 

We  appreciate  vour  suggestion  that  the 
original  title,  "MADAME  BOVARY,"  be 
used,  but  this  has  two  objections;  in  the 
first  place,  we  do  not  propose  to  misrepre- 
sent when  our  picture  is  a  modern  romance 
only  suggested  by  the  original  "MADAME 
BOVARY."  Furthermore,  we  feel  that 
well-read  men,  like  yourself,  especially  in 
foreign  literature,  are  in  the  minority,  and 
that  whereas  the  title  of  this  year's  or  last 
year's  "best  seller"  should  be  retained — 
"MADAME  BOVARY"  can  be  much  im- 
proved upon  for  a  box-office  title. 

We  also  appreciate  your  advice  regarding 
censorship,  but  we  assure  you  that  regard- 
less of  censorship  we  endeavor  to  put  noth- 
ing into  our  pictures  that  would  be  objec- 
tionable. We  generally  succeed.  The  writer 
has  never  had  a  picture  rejected  during  his 
twenty-two  years  as  a  motion  picture  pro- 
ducer.   This  is  because  we  are  our  own 


censors  in  avoiding  anything  indecent  or 
improper. 

Most  respectfullv  vours, 

M.  H.  HOFFMAN. 

P.  S. — As  to  how  an  adulterous  subject  is 
made  suitable  for  any  audience  by  proper 
adapting,  we  refer  you  to  our  "VANITY 
FAIR." 


WARNS  "INDECENT" 
DRAWS  CRITICISM 

To  the  Editor  of  the  Herald  : 

I  think  such  titles  as  "Indecent,"  "Merrily 
We  Go  to  Hell"  and  others  similar  do  more 
to  cause  criticism,  sometimes  unjustly, 
against  the  industry  than  anything  else. 

If  we  are  ever  to  get  clear  of  the  censor 
trouble,  we  must  guard  against  suggestive 
titles. — Guy  B.  Amis,  Manager,  Princess 
Theatre,  Lexington,  Tenn. 


COURTROOM 
TRIAL  CYCLE 

WE  ARE  ABOUT  TO  HAVE  A  COURT- 
room  trial  cycle.  It  is  cheering  to  note 
now  that  children's  pictures  are  now  get- 
ting into  the  crook  and  trial  and  courtroom 
atmosphere.  Mothers  will  appreciate  bring- 
ing their  children. 

Here  is  a  scenario  that  will  meet  the  mod- 
ern Hollywood  idea.  One  can  imagine  a 
Hollywood  executive,  determined  to  make 
something  for  the  bulk  of  the  people,  would 
select  "Pollyanna."  In  the  first  scene  Polly- 
anna  will  have  to  take  off  all  of  her  clothes 
worth  mentioning.  In  the  second  scene  the 
comedian  will  make  a  bunch  of  dirty  wise- 
cracks. In  the  third  scene  will  be  shown  a 
drinking  bout  in  a  speakeasy.  Then  comes 
the  big  punch  without  which  no  picture  is 
complete  today — a  flock  of  cops,  the  interior 
of  a  cell  house,  showing  blonde  prostitutes 
and  sneak  thieves.  Next  the  courtroom  scene 
and  then  the  grand  finale  in  which  the  fa- 
ther is  shot,  the  mother  dies  of  cancer,  the 
sweetheart  is  killed  in  an  airplane  and  Polly- 
anna is  electrocuted,  ending  with  the  closeup 
of  a  small  graveyard  equipped  with  the 
tombs  of  the  entire  cast. 

The  above  is  exactly  what  Hollywood 
seems  to  want  today;  in  their  language,  "it 
has  everything." — Herman  J.  Brown,  Man- 
ager, Inland  Amusement  Company,  Nampa, 
Idaho. 


CALLS  SURVEY 
ILLUMINATING 

To  the  Editor  of  the  Herald: 

This  is  a  mighty  interesting  and  exceed- 
ingly illuminating  survey  you  are  conduct- 
ing in  an  effort  to  determine  the  box-office 
values  of  those  whose  names  adorn  the  the- 
atre marquees  of  the  country. 

In  my  opinion,  considering  the  reliability 
of  the  sources  from  which  your  informa- 
tion is  coming,  such  a  poll  should  be  of 
great  value  to  the  producing  corporations, 
in  that  it  will  reveal  the  type  of  pictures 
that  draw  best  at  the  box-office. 

It  must  have  given  that  noble  veteran, 
Marie  Dressier,  a  great  kick  to  find  herself 
at  the  top  of  the  heap. — Gerald  K.  Ru- 
dulph,  RCA  Photophone,  New  York  City. 


.oor 


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The  Herald  Mail 

Springfield,  Mo. 

Springfield  News  &  Leader 

Hope,  Ark. 

Hope  Star 

Stamford,  Conn. 

Stamford  Advocate 

Hot  Springs,  Ark.  . 

New  Era  &  Sentinel-Record 

Staunton,  Va. 

The  Staunton  News-Leader 

Houston,  Texas  . 

The  Houston  Press 

St.  Louis,  Mo. 

St.  Louis  Post-Dispatch 

Huntington,  Ind. 

Huntington  Herald-Press 

Tallahassee,  Fla. 

Tallahassee  Daily  Democrat 

Huron,  S.  D. 

The  Evening  Huronite 

Toledo,  Ohio 

Toledo  Blade 

Indianapolis,  Ind. 

Indianapolis  Times 

Toronto,  Ont. 

.    The  Toronto  Daily  Star 

Jacksonville,  Fla. 

' .          Jackonsville  Journal 

Tucson,  Ariz. 

Tucson  Daily  Citizen 

Jamestown,  N.  Y. 

.  Jamestown  Evening  Journal 

Twin  Falls,  Idaho 

Twin  Falls  News 

Kansas  City,  Mo. 

Kansas  City  Journal-Post 

Vancouver,  B.  C. 

Vancouver  Daily  Province 

Key  West,  Fla.  . 

Key  West  Sun 

Warren,  Ohio 

Warren  Tribune-Chronicle 

Knoxville,  Tenn. 

The  Knoxville  Journal 

Washington,  D.  C. 

Washington  Daily  News 

Lincoln,  Neb. 

Nebraska  State  Journal 

Waterloo,  Iowa 

Waterloo  Daily  Courier 

Little  Rock,  Ark. 

The  Arkansas  Gazette 

West  Palm  Beach,  Fla.  . 

The  Palm  Beach  Post 

Logan,  Utah 

Logan  Journal 

Wheeling,  W.  Va.             Wheeling  Intelligencer  &  News 

Los  Angeles,  Cal. 

Los  Angeles  Times 

Wilkes-Barre,  Pa.  . 

Wilkes-Barre  Times  Leader 

Louisville,  Ky. 

Louisville  Courier-Journal 

Yankton,  S.  D. 

Yankton  Press  &  Dakotan 

Manchester,  N.  H. 

Manchester  Union-Leader 

Youngstown,  Ohio 

Youngstown  Vindicator 

Manila,  P.  1.  . 

.    Philippines  Herald 

Yuma,  Arizona  . 

Yuma  Morning  Sun 

NOTHING   LIKE  THIS   HAS   EVER  BEEN 

'ACHIEVED  BEFORE  IN 

NEWSREEL 

HISTORY! 

STEP  OUT  WITH  UNIVERSAL 


40 


MOTION    PICTURE  HERALD 


June    25,  1932 


ill        TECHNOLOGICAL  1! 


The  BLUEBOOK  School 

By  F.  H.  RICHARDSON 


BLUEBOOK  SCHOOL  QUESTION  NO.  133— (A)  What  effect  has  increase  in  curvature  in  a  mirror  such  as  is 
used  in  connection  with  reflector  type  lamps?  (B)  Is  there  much  loss  through  absorption  when  light  passes 
through  clear,  colorless  glass  of  good  grade?  (C)  Why  is  it  impossible  to  focus  a  condenser  beam  to  a  point? 
(D)  What  is  a  piano-meniscus  lens,  and  what  would  be  its  effect  upon  light  passed  through  it?  (Be  careful  on 
this  one!) 


Answer  to  Question  No.  126 


Bluebook  School  Question  No.  126  was:  (A) 
What  is  the  practical  effect  of  a  short  circuit 
in  a  bell  or  buzzer  circuit?  (B)  What  is  the 
difference  betzveen  a  bell  and  a  buzzer  circuit? 
(C)  Should  bell  or  buzzer  circuit  wires  be 
soldered  and  insulated?  (D)  Describe  a  series, 
parallel,  and  series-parallel  battery  connection. 
What  is  the  effect  of  each  such  connection? 

The  following  made  good:  C.  Rau  and  S. 
Evans,  Lester  Borst,  G.  E.  Doe,  Roy  Arnston, 
T.  Van  Vaulkenburg,  Bill  Doe,  Ronald  Hurl- 
but,  William  Broadbent,  Nic  Granby,  Stanley 
W.  Williams,  Mike  McGuire,  Joseph  Anruzzo, 
John  Wentworth,  T.  L.  May,  P.  D.  Thompson 
and  Alfred  Dinwoody,  William  Lemke,  Tom 
Turk,  George  Allswin,  T.  R.  Peters,  William 
Sellers,  P.  H.  Bondom,  P.  T.  Garling,  R.  J. 
Pinker,  Chic  Peters,  Bob  L.  Davidson,  H.  B. 
Coates,  Andrew  Breaston,  Peter  Jackson  and 
Bob  Diglah,  Dave  Birdoll,  Leo  Garling,  T.  F. 
Johnson,  and  Frank  Bellamy,  Tom  Rathburn, 


John  Williams,  Richard  Singleton,  P.  K. 
Samuels,  Andy  Baily,  William  Sellers,  Jack 
Billings,  A.  L.  Patry,  H.  D.  Schofield,  Frank 
Davis,  Dan  Holler,  F.  C.  Hagmyer,  F.  Burker, 
Dave  Mason,  Tom  Murphy,  S.  Carroll,  H. 
Sicmann,  D.  Emmerson,  Pat  Davis,  M.  D. 
Dove,  L.  Ludlow,  Albert  Jones,  F.  Franks,  D. 
Manuels,  K.  L.  Knight,  R.  Davis,  D.  L.  Sink- 
low,  R.  Micheals  and  D.  Lode,  T.  McGruder, 

C.  Ray  and  T.  Taylor,  Dave  Lambert,  G.  Tin- 
lin,  H.  B.  Billings,  G.  Deckson,  T.  Haness,  L. 
Eastlund,  M.  Sackett,  W.  Netter  and  D.  L. 
Meehan,  W.  L.  Kearney  and  J.  Higgins,  F.  B. 
Gamble,  A.  R.  Springer,  D.  Springer  and  T. 
Gilinsky,  F.  L.  Furgeson,  S.  T.  Jones,  H.  Field 
and  I.  Tarshis,  C.  Tamper,  A.  Giebto,  S.  T. 
Jones,  D.  Anderson,  A.  Zerach,  L.  D.  Richards, 
S.  T.  Jones,  O.  Asburn,  J.  Ahrenson,  E.  H. 
Hancock  and  L.  Halven,  C.  G.  Speigel  and  S. 
Podus,  E.  Howley,  D.  Forshay  and  H.  Polay, 

D.  Pollock,  A.  L.  Reinhold,  N.  H.  Lambert, 
J.  Kinsley  and  P.  T.  Kinsley,  T.  Grant,  F.  F. 
Crawford,  J.  Klien,  F.  G.  Davis  and  G.  W. 
Cooper. 

You  may  see  that  I  have  started  using  ini- 
tials instead  of  full  names.    The  list  grows 


steadily  and  must  be  condensed  as  much  as 
possible.    Hereafter  initials  only  will  be  used. 

Again  I  have  decided  to  distribute  publica- 
tion honors.  First  we  will  read  what  Rau  and 
Evans  have  to  say  in  answering  Section  A : 

"A  short  circuit  in  a  bell  or  buzzer  circuit 
may  cause  the  bell  or  buzzer  either  to  operate 
continuously  or  not  at  all,  depending  upon 
where  the  short  is  located.  If  it  be  between 
the  bell  (or  buzzer)  and  switch  (push  button), 
the  effect  will  be  to  short  the  switch  and  thus 
cause  the  bell  or  buzzer  to  operate  continuously 
until  the  battery  is  exhausted  or  the  short  re- 
moved. This  would  not  hold  good  if  what  is 
known  as  a  single  stroke  bell  is  used,  but  they 
are  very  seldom  found  in  theatres. 

"If  the  short  be  located  between  the  battery 
and  bell  (or  buzzer),  then  the  bell  will  not 
ring  when  the  switch  is  closed  (button  pressed), 
and  the  battery  will  itself  be  shorted  and  dis- 
charged continuously,  until  it  has  run  down, 
or  the  trouble  is  remedied.  The  rate  of  dis- 
charge will  be  in  proportion  to  the  resistance 
of  the  'short'." 

As  to  Section  B,  Lester  Borst  says,  "No  dif- 
ference exists  as  between  the  bell  and  buzzer 
circuit.  Both  are  identical.  A  buzzer  is  merely 
a  bell  with  the  hammer  and  gong  missing.  The 
vibrating  elements  are,  however,  the  same  in 
both.  The  buzzer  is  employed  to  produce  a 
damped  signal  in  cases  where  a  loud,  sharp 
one  would  be  objectionable." 

Section  C  is  answered  by  Ronald  Hurlbut. 
thus:  "In  this  type  of  circuit  all  splices  should 
be  made  in  accordance  with  one  of  the  standard 
methods  approved  by  the  electrical  code.  After 
a  mechanically  perfect  joint  has  been  made,  it 
should  in  all  cases  be  soldered  and  taped  just 
as  a  regular  electric  circuit  (light  or  power) 
splice  would  be  taped,  except  that  since  the 
voltage  is  low,  the  taping  need  not  be  so  heavy, 
and  no  rubber  need  be  used.  This  not  only 
makes  a  finished  appearance,  but  also  provides 


Fl<f-.  C 


the  required  insulation,  without  which  troubles 
of  various  sorts  might  follow.  An  incomplete 
job  seldom  pays  in  anything,  and  wire  splices 
is  where  careless,  poor  workmanship  can,  and 
usually  does  cause  trouble.  The  circuit  wires, 
as  a  whole,  must  be  adequately  insulated  for 
low  voltage." 

As  to  Section  D,  I  think  we  will  let  Brother 
Williams  tell  the  story.  (Incidentally,  Wil- 
liams' answer  was  very  good  on  all  sections. 
Trust  we  may  have  him  with  us  regularly.) 
He  says: 

"A  series  connection  of  battery  cells  con- 
sists of  a  number  of  cells  having  the  positive 
of  one  connected  to  the  negative  of  the  next, 
as  per  Figure  A.  This  connection  has  the 
effect  of  increasing  the  voltage;  i.  e.,  a  series 
of  battery  cells  each  having  1.5  volts  would 
produce  a  voltage  equal  to  1.5  multiplied  by 
the  number  of  cells  so  connected. 

"A  parallel  (multiple)  connection  of  battery 

PAfZAU-BL 
FIC,.  0 

cells  is  made  by  connecting  the  positive  of  each 
cell  to  the  positive  of  the  next,  and  the  nega- 
tive poles  similarly,  as  per  Figure  B.  The 
effect  of  such  a  connection  is  to  increase  the 
amperage  by,  if  desired,  the  amperage  capacity 
of  each  cell,  the  voltage  of  1he  combination  re- 
maining the  same  as  that  of  a  single  cell. 

"A  series-parallel  connection  increases  both 
voltage  and  amperage.  The  voltage  of  the 
combination  by  the  number  of  cells  in  each  in- 
dividual series  connection,  with  notation  that 
such  number  must  be  equal  in  all  sets  of  series 
in  any  such  combination.  The  connection  is 
illustrated  in  Figure  C.  The  amperage  is  in- 
creased by  such  a  combination.  It  will  be 
equal  to  the  amperage  of  a  single  cell  times 
the  number  of  cells  used  in  the  entire  combina- 
tion. 

"Caution:  In  such  a  set  it  is  essential  that 
the  voltage  of  each  series  be  equal.  If  it  be 
not,  then  there  will  be  loss  through  the  unbal- 
ancing effect  causing  the  stionger  series  to  dis- 
charge more  rapidly,  until  it  is  reduced  to  that 
of  the  other  series.  In  effect,  the  set  having 
the  higher  voltage  will  build  up  the  voltage  of 
the  weaker  series  cells,  which  effect  is  bad  for 
both  or  all  series  of  the  set." 


Swell  Box-office  Tonic! 


I*ake      a  SI* 


J?Mt  ihiA  dcxwn  on  juowl 
/riKr&ina  /JShjislXa  In  Iria  txtcucJk 
\aXXwA*  3t  /JruxvAd  u/our  'em. 


boy 


of 
irl 


cl/tam< 


ilcaUy 


who  comes  to  the  write"  t1 

eternatty  hat  are  tr,ag{ood  leftovers 

ing  t  de  the  gate;  gg^ver  get  back 
ing  inside  dg  he U pathizes  wlt"orces 

be  eveLg  belriends  him,  symv  ye  to 

«*V£ bin,  .0tfgwe  him  a 

tries^>Prtor  ftiend  °„|  to  make  bim  bat 
her  director  gQing  to  g  {arCe 

PkWrdramatic  artis^  ia. 
as  a  ^  a  "genius.  .  ■  based  ^  baS 
™ade  ^Though  this  P«ture  "     vie     that  n 


tke.  feirul  o|  a  (licXuM  tftat 


mo*£. 


#       f  tkai  acre*,  tcr 
maka  tip  a  o/tnat  pktuto. 

_ —  fuu/e  an  aucWt 
'tkat 


uratt- 


biguities,  01  8 .         ttot  tney         th  h,m  * 
Tell  your  Pa,  "  tvvev  win  cry  h  m  ttw 

„A  at  bim,  that  they       battles  *>r  n  he 

sr.  s,ad 

Hottvwood. 


Inato  6c  puUsui  In. 


MOTION  PICTURE 
HEADQUARTERS 


PAR  AMOU  Nl 


42 


MOTION    PICTURE  HERALD 


June    25,  1932 


JENKINS*  C€l_yUM 


Galesburg,  III. 

DEAR  HERALD: 

If  an  excellent  prospect  for  crops  will 
have  any  bearing  on  this  depression,  Illinois 
ought  soon  to  snap  out  of  it.  All  Western 
Illinois,  wherever  we  have  gone,  has  won- 
derful prospects  for  an  unusual  crop  of 
wheat,  oats,  rye,  corn  and  clover,  and  the 
state  has  been  thoroughly  soaked  by  recent 
rains. 

Here  in  Galesburg,  a  town  of  28,000, 
there  are  three  theatres,  one  Publix  and  two 
independent  houses  belonging  to  Mr.  Mc- 
Spadden,  one  being  closed  temporarily. 

Mr.  McSpadden  was  in  Arkansas  on  his 
vacation  when  we  called  but  his  assistant 
manager  took  upon  himself  the  responsibil- 
ity for  our  conduct  while  we  were  in  town. 
Galesburg  is  a  railroad  town,  but  the  shops 
have  been  moved  away  and  the  payroll  re- 
duced to  practically  nothing ;  this  has  been 
partially  responsible  for  the  slump  in  busi- 
ness at  the  theatres. 

At  Knoxville,  six  miles  from  Galesburg, 
Mr.  Williams  has  adopted  the  plan  of  two 
adult  admissions  for  36  cents  and  two  chil- 
dren's admissions  for  11  cents,  and  he  says 
he  has  noted  a  marked  difference  in  his  re- 
ceipts, that  he  even  draws  considerable 
people  from  Galesburg.  This  would  indicate 
that  the  price  had  something  to  do  with  it. 
Wherever  we  have  gone  we  have  found  that 
the  lowering  of  admission  prices  has  pretty 
generally  resulted  in  stimulating  business. 
In  the  case  of  Mr.  Williams  it  may  be  due 
to  the  fact  that  he  has  a  very  nice  theatre 
and  most  excellent  sound. 

Our  old  friend  Stanley,  who  operated  the 
Beardstown  theatre,  at  Beardstown,  111., 
when  we  were  there  last,  is  now  managing 
the  house  at  Bushnell,  and  Joe  Green,  who 
managed  the  Bushnell  house,  is  at  the 
Beardstown.  These  two  houses  belong  to 
the  Pertle  circuit  and  seem  to  be  well  man- 
aged. Both  of  these  managers  report 
business  as  being  dreadfully  slow,  notwith- 
standing they  are  playing  the  best  of  the 
service  in  well  equipped  houses. 

Mr.  Hainline,  manager  of  the  theatre  at 
Macomb,  was  confined  to  his  home  by  sick- 
ness and  we  were  disappointed  not  to  meet 
him,  as  we've  always  found  a  warm  wel- 
come there.  His  assistant  manager  showed 
us  every  courtesy. 

The  Illinois  theatre  at  Jacksonville,  a 
Publix  house,  was  recently  damaged  by  fire, 
but  there  was  a  large  crew  of  men  at  work 
repairing  the  house  when  we  called  and  it 
was  said  the  place  would  be  ready  to  open 
about  August  1.  Publix  is  operating  its 
second-run  house,  which  is  the  only  theatre 
open  in  a  town  of  17,000. 

Roadhouse  is  a  town  of  about  2,000  and 
has  one  theatre  owned  and  managed  by  Mr. 
Denny,  who  told  us  that  some  promoters 
are  going  to  build  a  $30,000  theatre  with 
the  idea  of  renting  it.  When  one  considers 
that  just  three  miles  south  of  Roadhouse, 
and  on  a  good  cement  road,  is  the  town  of 
White  Hall  with  a  fine  theatre  managed  by 
Joe  Lyman,  a  very  popular  manager,  one 
wonders  just  what  they  will  do  with  a  $30,- 
000  theatre  in  Roadhouse  in  addition  to  the 
already  well  managed  house  there.  People 
who  make  these  colossal  blunders  are  those 
whose  knowledge  of  theatrical  business  is 
limited.   The  promoters  of  this  theatre  are 


said  to  be  real  estate  promoters  and  not  the- 
atre men. 

Mrs.  Frank  Paul,  who  manages  the  Mar- 
vel theatre  at  Carlinville,  impressed  us  as 
being  just  what  a  manager  should  be.  She 
had  a  pleasant  "good  evening"  and  "thank 
you"  for  all  her  patrons,  whether  in  over- 
alls or  broadcloth  and  that's  what  counts  at 
the  box  office.  She  even  waved  and  smiled 
at  her  acquaintances  as  they  drove  by  the 
theatre  while  we  were  visiting  with  her  be- 
fore the  show.  If  the  Marvel  theatre  isn't 
a  success  it  will  not  be  her  fault.  She  could 
teach  some  managers  we  have  met  some  very 
important  lessons. 

At  Staunton,  Mr.  E.  H.  Weick  manages 
the  Labor  Temple  there  for  the  Miners' 
Union.  This  is  a  very  fine  house  built  by 
the  union  at  a  time  when  the  mines  were 
operating  at  capacity.  Just  now  the  mines 
are  shut  down.  The  only  towns  we  know 
of  that  are  deader  than  a  mining  community 
when  the  mines  are  closed  are  oil  towns 
when  development  work  stops  and  the  oil  is 
pumped  into  the  pipe  lines.  If  the  Temple 
theatre  survives  it  will  be  because  of  Mr. 
Weick's  excellent  management. 

Joe  Crivello,  who  manages  the  Capitol  at 
Litchfield,  is  the  same  old  Joe,  right  on  the 
job  all  the  time.  He  says  there  is  no  use 
to  worry  about  poor  business  because  Worry 
never  brought  home  any  bacon.  We  told 
Joe  that  somebody  better  get  to  work  and 
open  those  mines  before  winter  set  in,  be- 
cause Nebraska  is  a  larger  user  of  Illinois 
coal,  and  it  gets  cold  in  Nebraska  like  it 
does  in  Los  Angeles.  Joe  said  he'd  look 
into  this  matter. 

We  had  a  delightful  visit  with  Mr.  C.  T. 
Metcalf,  who  operates  a  bank  in  Greenfield 
as  well  as  the  theatre.  It's  a  pleasure  to 
meet  such  men  as  he.  There  aren't  enough 
of  them. 

V.  H.  Coffman  of  the  Lyric  at  Moweaqua 
operates  a  grist  mill  as  well  as  the  theatre. 
He  says  that  one  good  picture  a  month  can't 
tail  up  a  dozen  poor  ones  without  having 
to  call  on  the  grist  mill  for  help.  He  says 
he  operates  the  machines  in  the  booth  and 
his  wife  collects  the  money  for  the  pro- 
ducers in  the  box  office  and  he  grinds  out 
chickenfeed  in  the  mill  to  pay  the  express 
on  the  films.  We  told  him  that  that  looked 
to  us  like  it  made  it  easy  all  around. 
V 

Decatur,  III. 

Decatur  doesn't  look  to  us  today  like  .it 
did  two  years  ago.  The  Publix  houses  and 
the  Avalon  are  running  double  features  at 
25  cents  admission  at  the  Avalon  and  the 
Empress  and  50  cents  at  the  Lincoln  Square. 
We  will  bet  some  stage  money  that  they 
are  both  losing  their  shirts.  This  double 
feature  stuff  is  forcing  Mr.  Duncan  of  the 
Alhambra  to  do  the  same  thing. 

Mr.  Morrow,  who  operates  the  Morrow 
theatre,  comes  from  our  home  county  in 
Indiana.  We  never  knew  it  before,  but  we 
always  knew  there  was  something  the  mat- 
ter, with  him,  and  that's  it.  You  can't  stick 
these  Hoosiers ;  they're  too  web-footed.  De- 
catur knows  where  she  can  see  a  good  show 
at  5  and  10  cents.  We  know,  too,  and  that's 
at  the  Morrow.  Then  there's  another  thing 
we  know,  and  that's  where  there's  a  good 
bed. 

J.  C.  JENKINS 
The  HERALD  Man 


Air  Exploitation  for  RKO 

Pictures  Set  Through  NBC 

The  exploitation  of  RKO  Radio  pictures 
through  the  broadcasting  facilities  of  RCA's 
National  Broadcasting  Company,  promised 
when  Merlin  H.  Aylesworth,  president  of 
NBC  also  became  president  of  RKO,  has 
begun  to  function  with  the  release  of  the 
first  film  of  the  1932-33  schedule,  "Bring 
'Em  Back  Alive." 

The  Frank  Buck  feature  opened  at  the 
New  York  Mayfair  on  June  17,  and  at  the 
Albee,  Brooklyn,  June  18.  Coincidentally, 
Mr.  Buck  was  interviewed  by  Dr.  Ray- 
mond L.  Ditmars,  curator  of  the  New  York 
Zoological  Society,  in  a  broadcast  on  June 
16.  Supported  by  a  musical  program,  the 
interview  was  transmitted  over  a  national 
network,  originating  at  WEAF,  New  York, 
dominant  station. 


Trans-Lux  Change  to  $1  Par 
Stock  Will  Come  Up  June  30 

Stockholders  of  Trans-Lux  Daylight  Pic- 
ture Screen  Corporation  will  be  asked  to 
authorize  a  change  in  the  capital  stock  of 
the  company  from  1,000,000  shares  of  no 
par  to  1,000,000  shares  of  $1  par  value,  at 
a  special  meeting  to  be  held  June  30. 

Authorization  will  also  be  sought  to  re- 
duce the  stated  value  of  the  capital  stock 
outstanding  to  $1  a  share  from  $7.50  a 
share.  Stockholders  in  addition  will  con- 
sider cancellation  of  outstanding  stock  op- 
tions and  issuance  of  new  options  under  the 
same  terms  and  conditions  at  a  lesser  price 
for  an  extended  term  for  service  performed. 

Saenger  Defeated  in  Defense 
of  Mississippi  Rental  Suit 

A  decision  favoring  the  plaintiff  has  been 
rendered  in  the  federal  court  at  Meridian, 
Miss.,  in  the  suit  of  Marks-Rosenberg 
against  the  Saenger  Theatres,  Inc.,  and  the 
Plaza  Amusement  Company  of  New  Or- 
leans, involving  $63,191.20. 

The  litigation  involved  back  rentals 
claimed  due  to  Marks-Rosenberg  on  the 
Grand  Opera  House  and  Star  theatre  prop- 
erties and  grew  out  of  a  25-year  contract 
said  to  have  been  made  in  1923  for  use  of 
the  theatre  buildings,  which  are  not  now 
being  operated.  The  decree  has  not  yet  been 
made  final. 


Adams,  Holden  Head  Exchanges 

Cleve  Adam  and  James  Holden  will  op- 
erate, respectively,  the  two  new  exchanges 
First  Division  plans  to  open  shortly  in 
Cleveland  and  Cincinnati.  The  offices  will 
be  known  as  First  Division  Exchanges, 
Inc.,  of  Ohio. 


Columbia  Signs  McGuiness 

Columbia  has  signed  James  K.  McGuin- 
ess, screen  writer  and  producer,  to  a  long- 
term  contract  as  an  associate  producer. 
Mozell  Brittone  has  been  named  to  the  cast- 
ing department,  as  assistant  to  Director  Dan 
Kelley. 


To  Direct  Italian  Film 

Bud  Pollard  has  been  signed  by  Clemente 
Giglio  to  direct  "Thou  Shall  Not  Kill,"  first 
of  a  series  of  Italo-American  films  to  be 
made  here.  Oreste  Sandrino,  Italian  actor, 
will  be  starred. 


HW  TO  COIUMS/A' 


AW  EXHIBITORS  EVERYWHERE 
ARE  SAYING  IT  NOW  WITH 


contract; 

BRAVO!  HAIL  COLUMBIA! 

The  Exhibitor's  Friend — The  Most  Consistent 
Producer  of  Real  Profitable  Box-office  Pictures!" 

That's  what  exhibitors  everywhere  are  saying 
—  and  saying  it  with  a  flood  of  new  Columbia 
contracts. 

They  know  that  Columbia  is  concentrating  solely 
and  only  in  the  making  of  good  pictures  —  MADE 
BY  SHOWMEN  FOR  SHOWMEN! 

Exhibitors  know  that  Columbia  publicizes  its  pic- 
tures direct,  creating  a  ready-made  audience  of 
millions  —  exhibitors  know  that  their  Columbia 
contract  for  1932-33  is  their  theatre's  life  insur- 
ance—the one.  sure  guaranteed  link  to  profits. 

Buy  Safety  First—Buy  Columbia  First! 
Beat  your  competitor  to  it  this  year! 
See  your  Columbia  salesman  at  once! 


II 


torn 


BBjf£r 


Make  your 
Opinion  Count 

The  returns  are  piling  up,  day  by  day,  on  MOTION  PICTURE 
HERALD'S  questionnaire  addressed  to  exhibitors,  asking  them  to  name  the 
"Ten  Biggest  Money  Making  Stars  of  1931-32.  The  totals  will  reflect  the 
judgments  of  thousands  of  the  nation's  better  showmen. 

If  your  questionnaire  has  not  been  sent  in,  fill  it  out  now  and  send  it 
along.  This  poll  is  being  watched  and  commented  upon  across  the  country 
from  Broadway  to  Hollywood.  It  is  to  be  rated  among  the  important  ex- 
pressions of  influence.  It  is  one  of  the  ways  you  can  make  your 
experience  count  in  behalf  of  the  product  of  the  future  for  your 
own  screen. 

The  Herald  invites  each  exhibitor  to  list  the  10  players  who  drew  the 
greatest  number  of  patrons  to  his  theatre  since  last  September,  without 
regard  to  age  of  picture,  net  profit,  length  of  run,  nature  of  competition 
or  conditions  (weather,  etc.)  prevailing  during  exhibition. 


You  may  use  the  coupon  below;  and  now  is  the  time! 
THE  TEN  BIGGEST  MONEY  MAKING  STARS  OF  1931-32 

(In  the  order  of  their  box  office  strength) 


1 


I   6 


  I 

I 

2   7   ] 

] 

3   8  

4   9  

5   10   j 

Signed    ! 

I 

Theatre  City  State   

And,  if  you  have  a  favorite  story  or  play  you'd  like  to  have  on  the  screen,  what 

is  it?    

Mail  to 

MOTION  PICTURE  HERALD 

1790  BROADWAY  NEW  YORK  CITY 


June    25,  1932 


MOTION    PICTURE  HERALD 


45 


a  CLASSIFIED 
I  Advertising 

^  Ten  cents  per  word,  payable  in  advance.  1 

$1.00.  Copy  and  checks  should  be  addressed  Classified  Ad  Dept., 
Motion  Picture  Herald,  1790  Broadway,  New  York,  N.  Y. 

The    Recognized   National    Classified    Advertising  Medium 


Theatre  Equipment  Bargains 


COOL  OFF  —  CHEER  UP  —  MAKE  YOUR 
THEATRES  INVITING— IT'S  EASY— LOOK: — 30 
inch  noiseless  Ventilating:  Fans,  $39.75;  G.  E.  Mazda 
Bulbs,  frosted  or  colored,  8<J;  High  Power  Floodlites, 
$5.95;  Lobby  Display  Frames,  $5.60  up;  Change 
Makers,  $9.95;  Ticket  Choppers,  $39.95;  Beaded 
Sound  Screens,  29<t  ft.;  Krash  Chair  Covers,  25*; 
Acoustical  Felt,  27 1/2*  sq.  ft.;  Acoustic  Carpet,  sq. 
yd.,  69lAt.;  Drapery  Materials,  sq.  yd.,  49#  up;  Aisle 
Lights,  $2.95;  Wall  Bracket  Fixtures,  $1.95  up; 
Everything  Listed  Brand  New.  S.O.S.  CORP.,  Dept. 
E-H,  1600  Broadway,  New  York  City.  Cable  Address, 
"SOSOUND."  New  York. 


Equipment  for  Sale 


Chairs  For  Sale 


INVENTORY  SALE  at  depression  prices— 300  used 
hardwood  portable  chairs  in  sections  of  two,  1,000 
upholstered  chairs,  backs  fully  covered  in  red  velour, 
seats  newly  recovered  and  re-padded  in  imitation 
leather,  $1.75  each,  600  %  in.  7-ply  veneered  backs, 
inserted  panels,  covered  in  red  imitation  leather,  seats 
newly  re-covered  and  re-padded,  $1.90  each;  5-ply 
veneered  chairs,  75c  each,  in  any  quantity,  and  many 
other  bargains.  Chair  replacement  parts  matched  for 
every  make  of  chairs,  at  reasonable  prices,  and  prompt 
shipment.  Address  Illinois  Theatre  Equipment  Co., 
1150  S.  Michigan  Ave.,  Chicago,  111. 


1,250  HIGH  GRADE  SPRING  CONSTRUCTED 
CHAIRS:  Full  upholstered  backs,  covered  in  green 
Velour;  Spring  Seats  covered  in  imitation  Spanish 
leather.  600  Heywood-Wakefield  panel  back  chairs, 
spring  seats  newly  upholstered  and  covered  in  green 
imitation  Spanish  leather.  Reasonable  prices.  Write  to 
ILLINOIS  THEATRE  EQUIPMENT  COMPANY, 
1150  South  Michigan  Avenue  Chicago,  Illinois 


250  UPHOLSTERED  OPERA  CHAIRS,  spring 
cushion,  panel  back,  18s  and  19s,  $2.25  each.  Also 
20.000  foot  capacity  blower,  5  H.P.  single  phase 
110-220  motor  and  belt,  $150.00,  F.O.B.  St.  Louis,  Mo. 
HENRY  J.  HALLOWAY,  8828  St.  Charles  Road. 


Position  Wanted 


PROJECTIONIST  —  EXPERIENCED  on  Western 
Electric  and  other  sound  equipments.  References,  age 
30,  married,  go  anywhere.  HERBERT  MOORE,  513 
Stevens  Street,  Flint,  Michigan. 

THEATRE  MANAGER,  family  man,  highest  ref- 
erences, willing  fo  locate  anywhere.  Sixteen  years 
experience  all  type  houses.  Experienced  on  news- 
paper advertising.  Can  prove  ability  if  given  oppor- 
tunity. Address  Box  154,  Motion  Picture  Herald. 
1790  Broadway,  New  York. 


Equipment  for  Sale 

FOR  SALE  —  ATTENTION  INDEPENDENT 
DEALERS:  Simplex  large  and  small  magazine  roll- 
ers, and  Asbestos  Heat  Shields,  made  of  the  best 
grade  heat  resisting  material.  Write  for  prices. 
Address  Joe  Spratler,  12-14  East  Ninth  Street, 
Chicago,  Illinois. 

DON'T  THROW  IT  AWAY  —  CONSULT  US— 
MAYBE  YOU  CAN  TRADE  FOR  SOMETHING 
LISTED  HERE;  —  Rebuilt  Reflector  Arcs,  $76.73; 
Rebuilt  Simplex  Intermittents,  $19.65;  Simplex 
Mechanisms,  $97.50;  Simplex  Pedestals  complete 
$35.00;  Simplex  Mazda  Lamphouses,  $27.75;  Auto- 
matic Ticket  Machines,  $59.50;  Lenses,  any  focus, 
$».75;  Holmes  Projectors,  $99.85;  Portable  Booths, 
$66.50;  Hertner  30/60  Transverters,  $74.75;  Operadio 
Faders,  $Z2.50;  Soundheads,  incomplete,  $25.00; 
Reconditioned  Mellaphone  Sound  Heads,  $69.75;  Up- 
holstered Chairs,  75#  up;  Pacent  Double  Channel 
Amplifiers,  $79.50;  Head  Amplifiers,  $10.00;  Wright- 
DeCoster  Speakers,  $15.00;  Microphones,  $6.90;  Sam- 
son Amplifiers,  $17.75;  Racon  Horns,  $49.40.  Send  for 
lists.  S.O.S.  CORP.,  Dept.  U,  1600  Broadway,  New 
York  City.    Cable  Address,  "SOSOUND,"  New  York 


CASH  TALKS — New  and  used  sound  and  theatre 
equipment  for  all  uses  at  bargain  prices.  Individual 
theatre  owners  can  buy  standard  equipment  at  circuit 
prices.  Write  us  your  needs.  Address  Box  155, 
Motion  Picture  Herald,  1790  Broadway,  New  York. 

PORTABLE  ZENITH  SAFETY  PROJECTOR— 
Complete  sound-on-film  equipment  (35  mm)  with 
portable  screen.  All  equipment  is  in  good  condition 
and  has  given  excellent  results.  For  price  or  further 
information  address  C.  R.  OLSON,  MID-CONTINENT 
PETROLEUM  CORPORATION,  Tulsa,  Okla. 

FOR  SALE:  Dictaphone  complete  with  dictating 
and  transcribing  machines.  Also  shaving  machine. 
Price  $350.  Perfect  working  condition.  Write  Box, 
138,  Motion  Picture  Herald,  1790  Broadway,  New 
York  City. 

ROAD  SHOWS.  Silent  Film.  Machines.  NA- 
TIONAL EQUIPMENT  COMPANY,  Duluth,  Minn. 

BUY  THESE  RCA  SOUND  PROJECTORS 
WHILE  THEY  LAST— THEY'RE  GOING  FAST: 
— Genuine  RCA  P2  Professional  Projectors  complete 
with  Sound-on-Film  Heads;  Bausch  &  Lomb  Cinephor 
Optical  Systems;  UX868  RCA  Photophone  Photo- 
cells; Rear  Shutter,  Double  Exciter  Lamp  Sockets; 
3000'  Magazines;  Direct  Drive,  all  ready  to  run  for 
$395.00.  These  are  worth  $2500.00,  and  are  ideal 
for  Private  Projection  Rooms,  Churches,  Schools,  etc. 
A  few  genuine  RCA  Photophone  Sound  Heads  for 
Simplex  and  Powers  also  available,  $225.00.  Write 
S.O.S.  CORP.,  Dept.  E-H,  1600  Broadway,  New 
York  City.    Cable  Address,  "SOSOUND,"  New  York. 

EXQUISITE  FLAMEPROOF  ACOUSTICAL 
TREATMENT  NOW  WITHIN  REACH  -  Beautiful 
Tufted  Rayon  top  Silklike  lustre  %"  thick  in  Peacock 
Blue  or  Burgundy  Red.  May  be  applied  directly  to 
wall  or  over  present  surface — no  outer  covering  re- 
quired. Only  60  sq.  ft.  Send  for  sample.  S.O.S.  Corp., 
Dept.  E-H,  1600  Broadway,  New  York  City,  Cable  Ad- 
dress, "SOSOUND,"  New  York. 

SMILE  AWAY  DEPRESSION  -  CONSULT  OUR 
BARGAIN  BULLETIN  BEFORE  YOU  BUY.  Every- 
thing from  "Soup  to  Nuts"  in  Theatre  Equipment, 
Projectors,  Accessories  and  Supplies  at  UNHEARD 
OF  PRICES.  MONARCH  THEATRE  SUPPLY  CO., 
154  East  Calhoun,  Memphis,  Tenn. 

BIG  BARGAINS  —  Rebuilt  Simplex  Motor  Driven 
Machines  with  type  "S"  Lamp  Houses,  with  late 
type  Flat  Belt  friction  drive  Speed  Controls,  $300.00 
each.  Rebuilt  Powers  6B  Motor  Driven  Machine, 
$235.00  each.  DeLuxe  Motiograph  Machine,  $250.00 
each.  Big  Stock  of  Exhaust  and  Oscillating  Fans 
for  DC  and  AC  current.  Generators,  all  makes,  ticket 
selling  machines,  film  containers,  etc.,  all  at  bargain 
prices  for  immediate  shipment.  Write: 
ILLINOIS  THEATRE  EQUIPMENT  COMPANY, 
1150  South  Michigan  Avenue,  Chicago,  Illinois. 

COMPLETE  SOUND-ON-FILM  INSTALLATION 
FOR  A  600  SEAT  THEATRE.  Two  Senior  Model 
Sound  Heads,  All-Electric  Theatre  Amplifier,  Two 
Motors,  RCA  Photophone  Speaker.  Complete  with 
everything  needed  for  $350.00.  Satisfaction  Guaran- 
teed. Beaded  Sound  Screens  38c  per  square  foot; 
New  Uniform  Aperture  Plates  $1.00  each;  Brand 
New  Lens  $9.75.  Address  THEATRE  SOUND 
SERVICE,  ROCHESTER,  NEW  YORK. 

BUY  FOR  CASH  AND  SAVE.  HERE'S  A  REAL 
BARGAIN.  Two  Simplex  machines  rebuilt  complete 
with  Peerless  low  intensity  reflector  arc  lamps,  $600.00. 
Satisfaction  guaranteed.  National  carbons  l?s  and  8's 
$9.60  per  hundred  pair.  300  brand  new  Century  and 
Robbins  &  Meyers  A.C.  16"  Oscillating  noiseless  fans 
$22.50  each.  A  warehouse  full  of  other  theatre  equip- 
ment at  big  bargains.  WESTERN  FEATURE 
FILMS,  1018  S.  Wabash  Ave.,  Chicago,  111. 

Theatre  Training  Schools 

THEATRE  EMPLOYEES— Learn  modern  theatre 
management  and  theatre  advertising.  Approved  and 
specialized  home-study  training  for  theatre  employees. 
The  Institute's  training  leads  to  better  positions.  Free 
particulars.  Address  THEATRE  MANAGERS  IN- 
STITUTE, 325  Washington  Street,  Elmira,  New  York. 


Sound  Equipment  Bargains 


SOUND  VALUES— SOUND  EQUIPMENT— SOUND 
SERVICE.  INVESTIGATE  BEFORE  YOU  BUY. 
Complete  Latest  Type  SENIOR  SOUND  ON  FILM 
SYSTEMS  for  theatres  up  to  2000  seats.  Everything 
the  BEST  at  Remarkably  LOW  PRICES.  VERY 
SPECIAL— Senior  Sound  Heads,  less  Speakers  and 
Amplification,  otherwise  complete  $118.75  each.  PORT- 
ABLE SOUND  PROJECTORS  AND  EQUIPMENT 
ALSO.  Circular  SXO  explains  everything.  MONARCH 
THEATRE  SUPPLY  CO.,  154  East  Calhoun,  Memphis, 
Tenn. 

STOP  PAYING  EXCESSIVE  ROYALTIES, 
RENTALS  AND  SERVICE  CHARGES— BUY  YOUR 
OWN: — Famous  S.O.S.  Sound-on-Film  System  at  low- 
est prices  ever — Choice  of  three  systems,  SMALL 
HOUSES,  $395.00;  MEDIUM  HOUSES,  $495.00; 
LARGEST  HOUSES,  $595.00.  Dual  Amplifier,  slightly 
additional.  Senior  Sound  Heads,  less  Amplification  and 
Speakers,  complete  otherwise,  $109.37  each.  LIBERAL 
ALLOWANCE  ON  DISC  EQUIPMENT.  AGENTS 
WANTED.  Write  S.O.S.  CORP.,  Dept.  E-H,  1600 
Broadway,  New  York  City.  Cable  Address, 
"SOSOUND."   New  York. 

HERE  IT  IS— IN  TIME  FOR  SUMMER  ROAD- 
SHOWING— TEN  SETS  ONLY  AT  $495,001:— 
Complete  Portable  Sound-on-Film,  nothing  else  to 
buy.  Plug  in  any  convenient  light  socket,  set  up  in 
five  minutes  ready  to  operate.  Equipment  includes 
Projection  Machine,  Sound  Film  Heads,  Combination 
Power  Unit  and  250  type  Amplifier,  All  Tubes,  and 
Speaker.  Uses  35  mm.  Film.  Finest  reproduction 
suitable  for  audience  up  to  1,500.  92'  throw — 9  x  12 
picture.  Write  for  bulletin  DVM.  S.O.S.  CORP., 
1600  Broadway,  New  York  City.  Cable  Address 
"SOSOUND."  New  York. 

Theatres  Wanted 


WANTED,  theatre  in  Middle  West.  JOHN 
FLAHERTY,  Van  Buren  Street,  Danville,  111. 


ON  TERM  LEASE  with  or  without  option  to  buy, 
New  York,  New  England  or  New  Jersey.  Write  giv- 
ing all  details  HENRY  E.  BRALOFF,  4515— 12th 
Avenue,   Brooklyn,  New  York. 


Projector  Repairing 

CASH  PAID  FOR  OLD  SIMPLEX  PROJECTORS 
OR  MECHANISMS.  PEERLESS  or  Strong  Re- 
flector Arc  Lamps.  Will  buy  equipment  in  any 
condition.  Pay  highest  prices.  Address  Amusement 
Supply  Co.,  Inc.,  630  Ninth  Ave.,  New  York,  N.  Y. 


SKILLED  MECHANICS,  specialized  tools,  and  a 
shop  equipped  for  but  one  purpose  can  offer  you 
nothing  but  the  best  in  repair  work.  That  is  what  I 
have,  and  I  can  offer  you  the  best  in  the  overhauling 
of  your  motion  picture  machinery  equipment.  One 
of  the  oldest  repair  men  in  the  territory,  and  serving 
some  of  the  largest  houses.  Relief  equipment  fur- 
nished free.  For  results  bring  your  work  to  Joseph 
Spratler,  12-14  E.  Ninth  Street,  Chicago,  Illinois. 

Mail  Order  Bargains 


GRAB  THESE  RED  HOT  SPECIALS— EVERY- 
THING BRAND  NEW— Rear  Shutters  for  Simplex. 
$49.95;  Newsreel  Cameras.  35  mm.,  $66.60;  Acme 
Projectors,  $144.00;  Film  Speed  Indicators,  $9.50: 
Chromium  Microphones,  $12.50;  Operadio  AC  Sound- 
film  Amplifiers.  $77.75;  Western  Electric  Photocell'; 
$4.95;  Talkie  Projectors  16  mm.,  $47.50:  S.O.S.  Giant 
Racon  Units,  $33.75.  Send  for  catalogue.  S.O.S 
CORP..  Dept.  E-H,  1600  Broadway,  New  York  City 
Cable  Address  "SOSOUND."  New  York. 


CLASSIFIED  ADVERTISING 

(Continued  on  next  page) 


46 


MOTION    PICTURE  HERALD 


June    25,  1932 


(CLASSiriED  ADVERTISING— CONT'D) 


Equipment  Wanted 

WANTED — Used  automatic  ticket  registers  of  any 
kind.  State  size  and  price.  Address  Box  14S,  Motion 
Picture  Herald,  1790  Broadway,  New  York. 


WANTED,  TO  BUY:  Powers  6B  or  6A  Projector 
Bases  and  Mechanisms;  also  Power  Amplifiers  and 
Speakers.   Address  Box  485,  Rochester,  New  York. 

Salesmen  Wanted 


AN  ATTRACTIVE  PROPOSITION  to  men  who 
are  acquainted  with  theatres  and  who  can  sell 
premiums  that  will  stimulate  business.  Send  full 
particulars  and  references.  STREIMER  AD-SERVICE, 
352  W.  44th  Street,  New  York  City. 


WABASH  AVENUE 


CHICAGO 

More  than  400  exhibitors  and  friends  of 
Dave  Dubin  and  Henri  Ellman  were  on 
hand  to  help  the  popular  firm  open  their 
new  independent  film  exchange,  Capitol 
Film  Corporation  at  908  South  Wabash. 
The  opening  was  a  gala  affair,  thoroughly 
enjoyed  by  every  one  as  evidenced  by  the 
hole  in  the  mountain  of  sandwiches  and  the 
obvious  relish  with  which  the  refreshments 
disappeared.  There  were  flowers  and  tele- 
grams. It  was  an  auspicious  opening  in 
every  way  and  a  splendid  tribute  to  Ell- 
man and  Dubin. 

V 

Capitol  Film  Corporation  has  ambitious 
plans  in  the  making.  Already  fortified  with 
a  Principal  Pictures  lineup  that  embraces 
20  featurets  of  an  interesting  nature,  26 
two-reel  comedies,  60  single-reel  subjects 
and  12  feature  productions,  the  pro- 
gram is  to  be  augmented  with  further 
outstanding  material  from  important  inde- 
pendent producers.  Jack  Spitzer,  former 
president  of  the  old  Reelcraft  Company,  is 
associated  with  Ellman  and  Dubin  in  their 
new  enterprise. 

V 

The  folks  along  the  Row  are  giving  Earl 
Silverman,  Warner  exchange  manager,  the 
glad  hand  on  his  recent  return  to  his  desk 
after  a  protracted  absence.  Silverman  has 
been  regaining  his  health  and  vigor  up  in 
the  north  woods  and  has  done  a  very  com- 
plete job  of  it,  having  put  on  weight  and 
acquired  a  fine  coat  of  tan.  He  says  he  is 
in  tiptop  shape  again  and  glad  to  be  back 
in  harness. 

V 

Irving  Mack  dropped  in  on  the  Wisconsin 
theatre  owners'  convention  last  week  and 
says  his  arm  is  still  lame  from  greeting  old 
friends  and  customers. 

y 

Paramount  executives  and  salesmen  and 
Balaban  and  Katz  officials  held  a  meeting 
at  the  Drake  hotel  last  week,  during  the 
G.  O.  P.  convention.  While  the  usual  wel- 
come signs  to  the  politicians  were  missing 
around  the  lobby,  the  Paramount  folks  rated 
a  big  welcome  sign. 

V 

If  you  want  to  know  who  has  one  of  the 
finest  campaign  books  along  the  Row  ask 
Earl  Silverman,  Tom  Gilliam  or  Percy 
Barr  of  Warners.  They'll  not  only  tell  you. 


Wanted  to  Buy 


SIMPLEX   STANDS  with   or   without  magazines. 

PAUL  RAGGI,  2409  McLean  Ave.,  Chicago,  111. 


Patents 


PATENT  ATTORNEY  secures  patents,  trademarks, 
copyrights;  ask  for  literatures.  POLACHEK,  1234 
Broadway  (at  31st  Street)  New  York. 


PATENT  YOUR  IDEAS — Send  me  your  sketch  oi 
explanation   for  confidential  advice.     Z.   H.  POLA 
CHEK.     Registered   Patent  Attorney-Engineer,  1234 
Broadway,  New  York. 


ON  BROADWAY 


Week  of  June  18 


MAYFAIR 

Happy  Polo  RKO  Pathe 

PARAMOUNT 

Meet  the  Senator   Paramount 

Paramount  Pictorial  No.  10  Paramount 

What  Price  Air?  Paramount 

Shine  On,  Harvest  Moon  Paramount 

R I  ALTO 

I  Aint  Got  Nobody  Paramount 

RIVOLI 

You  Try  Somebody  Else  Paramount 

What  Price  Air?  Paramount 

Paramount  Pictorial   No.   10  Paramount 

ROXY 

Curiosities  No.  233   Columbia 

Cameraing  in  Canada  Principal 

STRAND 

A  Regular  Trooper  Vitaphone 

Bosko's  Dog  Race  Vitaphone 

How  I  Play  Golf  No.  10  Vitaphone 

WINTER  GARDEN 

Moonlight  for  Two  Vitaphone 

When  in   Rome  Vitaphone 

What  an  Idea   Vitaphone 


Terrett  Back  at  Universal 

Courtney  Terrett  has  returned  to  the  Uni- 
versal scenario  department  after  a  six 
months'  absence.  Mr.  Terrett,  former  Wash- 
ington and  New  York  newspaper  man,  will 
prepare  the  screen  version  of  "Merry  Go 
Round." 


but  demonstrate  to  you  that  S.  Charles 
Einfeld  of  the  home  office  has  produced  a 
portfolio  on  the  new  product  that  is  the 
"mccoy." 

y 

Andy  Sherrick,  Universal  publicist,  is  set- 
ting a  pace  as  the  Row's  biggest  traveler. 
Try  and  catch  him  between  out  of  town 
jumps  at  the  office. 

V 

Beverly  Miller,  who  figured  in  a  spec- 
tacular automobile  accident  over  Decora- 
tion Day,  is  back  on  the  job.  All  his  ribs 
and  other  fractures  are  responding  nicely 
to  treatment,  but  a  broken  front  tooth  re- 
fuses to  grow  back  to  normal  size. 

HOLQUIST 


Chair  Covers 


CHAIR  COVERS,  CUSHIONS.  Tailored  to  fit. 
Wide  selection,  rightly  priced.  Address  SPECIALTY 
DEPARTMENT,  FLORENCE  BEDDING  COM- 
PANY, Florence,  S.  C. 


Theatres  for  Sale 


A  REAL  OPPORTUNITY  1  $4,000.00  buys  land 
and  building  only  theatre  Freeport,  Maine.  Good 
little  town  and  best  reasons  for  selling.  Address 
LEON  P.  GORMAN,  Portland.  Maine. 


NEWS  PICTURES 


FOX  MOVIETONE  NEWS-No.  77— West  Point 
gives  diplomas  to  future  generals— All  Italy  hails 
arrival  of  remains  of  Garibaldi's  wife — Broadway 
revues  supplied  on  Hudson  River  boats  for  enter- 
tainment— John  D.  Rockefeller,  Jr.,  subscribes  to 
credo  of  _  wets— Mrs.  Hoover  attends  Brooklyn 
youngsters'  outing— King  George  takes  salute  of 
guards  on  birthday. 

FOX  MOVIETONE  NEWS-No.  78— New  York  police 
get  new  type  of  machine  gun  for  close  quarters — 
Styles  from  Paris  orf  display — German  cavalry  units 
give  demonstration  of  riding  ability— Republicans 
meet  at  Chicago  to  name  Hoover — British  destroyers 
practice  anti-submarine  warfare. 

HEARST  METROTONE  NEWS— No.  276— Republi- 
cans open  convention  with  Hoover  ovation — Sarazen 
captures  _  British  golf  title — Gunmen's  weapons 
dumped  into  sea  by  New  York  police — Walkers  in 
New  York  tryouts  warm  up  for  Olympics — British 
naval  forces  practise  undersea  warfare  with  depth 
charges — Racing  fans  get  new  thrills  as  rain  swamps 
track  at  Aqueduct,  New  York — Russians  salute 
Stalin  in  Soviet  rally. 

HEARST  METROTONE  NEWS— No.  277— California 
crew  wins  varsity  boat  race  on  the  Hudson — 
Hoover  and  Curtis  plan  election  campaign  following 
nomination— New  York  sky  cops  bar  reckless  fly- 
ing— Favorites  beaten  in  American  Derby  in 
Illinois — Mrs.  Putnam  welcomed  home  after  flight 
over  ocean. 

PARAMOUNT  NEWS— No.  93— Bonus  Army  grows 
at  Washington — Gene  Sarazen  wins  British  Open 
golf  tournamen't — Flashes  from  everywhere — Troop- 
ing of  colors  marks  military  honor  paid  to  King 
George  on  his  birthday — Republican  convention  re- 
nominates Mr.  Hoover. 

PARAMOUNT  NEWS— No.  94— China  pays  tribute  to 
dead  of  19th  Route  Army — United  States  Mint 
rushes  work  on  new  Washington  anniversary  quar- 
ter— Army  pilots  test  new  type  plane,  world's  fast- 
est bomber — Governor  Ritchie  of  Maryland  makes 
stand  for  repeal — Amelia  Earhart  welcomed  home  by 
New  York  crowds — Reno  judge  gives  golden  anni- 
versary party  for  60  couples. 

UNIVERSAL  NEWSPAPER  NEWSREEL— No.  50— 

Red  armies  march  in  Russian  display  of  strength- 
Radicals  form  new  republic  in  revolt  in  Chile — 
News  paragraphs — Royal  troops  hon'or  King  George 
on  birthday — Hoover  renominated  at  Republican 
convention  in  Chicago. 

UNIVERSAL  NEWSPAPER  NEWSREEL— No.  51- 

California  oarsmen  sweep  to  victory  in  college  var- 
sity race — Treasury  at  work  on  new  25-cent  piece 
for  Washington  anniversary — In  today's  headlines — 
Uproar  acclaims  Amelia  Earhart  on  return1  from 
flying  triumph — Thousands  cheer  close  finish  in 
American  Derby  run  in  Illinois. 

Paul  Named  Production  Head 
For  Rogers  on  Paramount  Lot 

Val  Paul,  who  recently  resigned  as  pro- 
duction manager  at  the  RKO-Radio  Coast 
studio,  has  assumed  a  similar  post  with 
Charles  R.  Rogers,  producing  independent-' 
ly  on  the  Paramount  lot. 

Mr.  Paul  has  begun  preparation  of 
"Seventy  Thousand  Witnesses,"  first  of  the 
eight  features  to  be  produced  by  Mr.  Rog- 
ers for  release  on  the  Paramount  1932-33 
schedule. 


June    25,  1932 


MOTION    PICTURE  HERALD 


47 


j|ininini||ifinn|| 


MANAGERS'  IE 
ROUND  TABLE  CLUB 

Charles  E ."Chick"  Lewis 

Qhaitman  cmr)  £c/itai^ 

MOTION  PICTURE  HERALJ) 

Conducted  By  Atv  Exhibitor  For  Exhibitors 


in  r> 


STAGNATION ! 


POSSIBLY,  IN  ANY  OTHER  LINE,  business  activity  can 
take  a  back  seat  and  remain  dormant  until  things  begin 
to  "look  up"  again.  In  showbusiness,  it  would  be  suicide. 
This  has  been  demonstrated  time  and  again.  Circuits  and 
small  independents  who  crawled  into  their  shells  when  they 
should  have  been  out  digging  up  business  soon  found  them- 
selves getting  deeper  and  deeper  into  the  red.  Houses  or 
groups  so  handled  will  find  it  mighty  difficult  to  win  back 
lost  patronage. 

Not  so  very  long  ago  we  spoke  to  the  head  of  a  large 
independent  group  who  told  us  that  business  had  fallen  off 
about  25  per  cent.  But  he  had  cut  his  overhead  proportion- 
ately, so  he  was  not  particularly  worried. 

We  happen  to  know  that  his  circuit  had  also  cut  and 
eliminated  all  forms  of  business  promotion.  Exploitation  is 
a  thing  of  the  past.  Individual  effort  on  the  part  of  the 
various  house  managers  is  nil.  Here  is  a  circuit  permitting 
no  tie-ups;  no  business  stimulating  ideas  or  any  other  form 
of  activity  generally  used  by  the  more  successful  groups. 

However,  this  circuit  is  not  the  only  group  to  discard  all 
exploitation  or  other  forms  of  merchandising,  and  whatever 
comment  we  have  to  make  can  be  applied  to  quite  a  few 
other  situations  where  similar  curtailment  of  almost  every 
form  of  show-selling  has  ceased  or  eased  off  until  it  is  well 
nigh  a  forgotten  relic  of  the  once  prosperous  past.  At  the 
same  time  we  are  fondly  hoping  that  these  remarks  will 
have  a  stimulating  effect  on  all  those  who  are  slowly  sinking' 
into  the  mire  of  inactivity. 

Regardless  of  surrounding  conditions,  of  competition  or 
lack  of  competition,  we  feel  that  cutting  out  all  merchan- 
dising efforts  is  not  building  for  the  future  or  keeping  the 
patronage  you  now  enjoy.  It  takes  a  lot  of  persuasion  for 
the  public  to  spend  money  these  days  and  when  the  sum 
total  of  your  persuasive  methods  consist  of  the  name  of  the 
picture  on  your  marquee  and  in  your  programs,  then  you 
are  not  fighting  for  business  or  encouraging  folk  in  your 
community  to  spend  an  extra  evening  at  your  theatre. 

Sooner  or  later  your  house,  or  group  of  houses,  will  fall 
into  a  rut  and  literally  become  stagnant.  This  stagnation 
takes  on  various  forms  of  serious  ailments  such  as  loss  of 
"guts,"  breakdown  of  aggressiveness,  suffocation  of  ambi- 
tion, shrinkage  of  creative  ability,  and,  general  laziness. 


Any  one  of  these  ailments  can  become  fatal  if  allowed  to 
continue.  The  combination  is  sure  death  after  a  brief  period. 

We  can  recall  when  a  certain  group  of  houses  teemed 
with  activity.  Managers  tried  to  outdo  each  other  in  ar- 
ranging local  tieups;  the  organization  spirit  was  marvelous; 
the  desire  to  prove  their  ability  prompted  and  encouraged 
them  to  spend  endless  hours  doping  out  new  ideas  to  build 
up  business.  In  short,  it  was  one  of  the  livest  outfits  east 
of  the  Mississippi  and  their  profits  were  reflected  accord- 
ingly. 

Why,  then,  did  they  ever  cease  this  activity?  What 
reason  can  one  attach  to  their  reversing  what  was  conceded 
to  be  a  successful  method  of  operation?  Certainly  not  box 
office  results.  If  they  were  to  use  that  as  a  guide  they  would 
be  doing  more  promoting  and  exploitation  than  ever  before. 

Perhaps  it  was  "super-efficiency."  Perhaps  this  once  suc- 
cessful and  highly  profitable  group  was  bitten  by  that 
strange  insect  called  "organization."  Or  maybe,  on  the 
other  hand,  bad  judgment  in  the  selection  of  its  executives 
had  something  to  do  with  it  all.  Can  one  really  lay  a  finger 
directly  on  the  reason?  But  most  any  one  can  point  to 
the  main  factor — "Stagnation."  They  have  stopped  the 
circulation  of  blood  within  the  veins  of  the  entire  outfit  and 
the  further  extremities  are  beginning  to  rot.  Gangrene  pois- 
oning has  set  in,  and  unless  they  arrest  the  affliction  at  once, 
the  poison  is  going  to  spread.  Unless  they  restore  blood 
circulation  the  rotting  process  will  continue  until  it  eats  the 
very  heart  out  of  what  was  once  so  full  of  life  and  anima- 
tion. 

Beware  of  inactivity.  It  breeds  discontent,  stifles  aggres- 
sive and  creative  ideas  and  is  responsible  for  loss  of  sleep 
for  all  concerned.  Better  to  padlock  the  doors  of  your 
theatres  before  you  allow  them  to  become  worm-eaten 
through  lack  of  use.  Better  to  sell  out  while  there  still 
remains  something  to  sell  than  to  watch  a  life's  work  go 
to  smash  on  the  rocks  of  poor  administrative  judgment. 

Every  man  interested  in  theatre  operation  must  be  a 
fighter.  Business  has  stopped  drifting  to  your  doors;  it  now 
rushes  by.  You  must  build  dams  to  direct  the  flow  to  your 
box  office  and  you  must  keep  those  dams  in  good  repair 
through  the  intelligent  use  of  business  promotion  activity. 

"CHIC  K" 


48 


MOTION    PICTURE  HERALD 


2  5.  (932 


ELABORATE  SHOW  AT 
ROXY  WAS  PUT  OVER 
ACE-HIGH  BY  ENNIS 

Not  since  last  January  when  the  Roxy 
Theatre,  New  York  City,  showed  "De- 
licious," has  the  big  6,200  seat  motion  pic- 
ture house  turned  in  a  gross  to  compare 
with  that  on  the  recent  double-barreled  show 
consisting  of  the  Friar's  Frolic  and  a  fea- 
ture picture,  "Society  Girl." 

Bert  Ennis,  newly  appointed  advertising 
and  publicity  director,  elected  to  call  the 
offering  "The  Million  Dollar  Stage  and 
Screen  Show"  and  this  line  was  pounded 
home  in  lights,  advance  trailer,  lobby,  pro- 
grams, newspaper  ads  and  street  car  card 
copy.  For  the  first  time  in  many  a  moon 
the  stage  attraction  was  billed  'way  over 
top  of  anything  else,  although  the  film  was 
billed  as  Dunne's  Greatest  in  order  to 
break  down  any  thought  on  part  of  the 
public  that  the  screen  offering  was  not  up 
to  standard. 


Another  innovation,  as  far  as  the  Roxy 
and  other  Broadway  de  luxers  are  con- 
cerned, was  a  real  old  fashioned  circus  bally 
in  the  form  of  a  street  parade.  As  illus- 
trated here,  the  Friars  marched  from  their 
club  house  on  48th  street  to  the  Roxy 
entrance.  The  marchers  included  all  prin- 
cipals, preceded  by  a  band  and  Roxyeftes 
in  open  motor  cars.  This  stunt  was  started 
at  6  P.  M.  in  order  to  catch  the  crowds 
leaving  office  buildings  at  that  time.  Traffic 
was  tied  up  and  much  applause  from  all 
sides  greeted  the  marchers. 


HARRY  HARRIS  STILL 
ON  THE  JOB  OVER  IN 
LINCOLNSHIRE  HOUSE 

It's  been  some  time  since  we've  had  an 
opportunity  to  mention  the  activities  of 
Harry  Harris,  Club  representative  in  Lin- 
coln, England,  and  manager  of  the  Ex- 
change Kinema  in  that  city,  but  the  follow- 
ing will  be  evidence  that  he  is  still  on  the 
job  of  selling  shows  and  building  good  will 
for  his  theatre. 

A  newspaper  photo  shows  a  group  of 
confectioners  making  merry  at  the  Annual 
Whist  Drive  and  Fancy  Costume  Ball,  an 
event  that  Harris  tied  up  with  by  offering 
an  award  of  Half-a-Guinea  for  the  best  im- 
personation of  Jackie  Cooper  or  Mitzi  Green 
in  "Skippy."  A  teaser  one-sheet,  paid  for 
and  distributed  by  the  Confectioners'  Asso- 
ciation, stated  that  the  judging  would  take 
place  at  the  theatre  and  also  gave  mention 
to  the  forthcoming  attraction  in  a  large  box. 
The  local  newspaper  published  a  four-col- 
umn photo  of  the  group  and  ran  a  story  in 
the  news  section.  All  other  advertising  and 
publicity  obtained  by  the  Association  men- 
tioned the  tie-up  with  the  Kinema. 

We're  glad  to  get  a  line  on  work  done 
by  our  overseas  Club  member  and  will  look 
forward  to  hearing  further  from  him. 


"The 

Showman's 
Calendar" 

JULY 

1st  Battle  of  San  Juan  Hill— 1898 

Battle  of  Gettysburg— 1863 
Dominion  Day  (Canada) 

2nd  Garfield's  Assassination — 1881 

3rd  Idaho  Admitted   to    Union — 

1890 

Spanish  Fleet  Destroyed  by 
American  Fleet  at  Santiago 
Leon  Erroll's  Birthday 

4th  Independence  Day 

Barbara  Week's  Birthday 

5th  Lewis    and    Clark  Expedition 

Set  Out— 1804-1806 

6th  Commodore  Sloat  Took  Pos- 

session of  California — 1846 
John   Paul  Jones'   Birthday — 
1747 

Ricardo  Cortei's  Birthday 

9th  General   Braddock's    Defeat — 

1755 

1 0th  Wyoming  Admitted  to  Union 

—1890 

Slim  Summerville's  Birthday 
Lily  Damita's  Birthday 
Evelyn  Laye's  Birthday 
John  Gilbert's  Birthday 

I  Ith  Aaron    Burr   Killed  Alexander 

Hamilton  in  Duel — 1804 
John  Quincy  Adams'  Birthday 
—1767 

Sally  Blane's  Birthday 

1 2th  Orangeman's  Birthday 

Jean  Hersholt's  Birthday 
Mariorie  Rambeau's  Birthday 

13th  Sidney  Blackmer's  Birthday 

14th  Bastille  Day 

16th  Ginger  Rogers'  Birthday 

Barbara  Stanwyck's  Birthday 

17th  Sherman's  March  to  Sea — 1864 

Munoz  Rivera  Day  (Puerto 
Rico) 

James  Cagney's  Birthday 

18th  America's  Successful  Attack  at 

Chateau  Thierry — 1918 
Lupe  Velei'  Birthday 
Richard  Dix'  Birthday 

21st  Battle  of  Bull  Run— 1861 

Irene  Delroy's  Birthday 

22nd  Marjorie  White's  Birthday 

Phillips  Holmes'  Birthday 

24th  Pioneer  Day— Utah 

25th  Occupation  Day  (Puerto  Rico) 

Lila  Lee's  Birthday 

26th  Kenneth  Harlan's  Birthday 

Emil  Jannings'  Birthday 

27th  Dr.  Barbosa's  Birthday  (Puerto 

Rico) 

Wireless  Between  Japan  and 
U.S.  Established— 1915 


NO  CHILDREN  ANGLE 
STRESSED  BY  MAXEY 
IN  RECENT  CAMPAIGN 

Special  window  displays  of  the  type  illus- 
trated here  and  the  "no  children  angle" 
were  used  by  Frank  Maxey,  manager  of  the 
Cairo  Theatre,  Gallup,  New  Mexico,  to 
boost  business  'way  above  average  on  "Safe 
in  Hell." 

The  art  reproduced  here,  as  well  as  pos- 
sible considering  lack  of  sharpness  in  print, 
must  have  been  quite  a  striking  piece  of 
work.  Note  the  curl  of  smoke  from  both 
cigarette  and  lips  of  woman  ballooning  into 
two  character  shots.  Between  the  two  the 
"Adults  Only"  line  is  stressed.  We  don't 
know  whether  Frank  or  his  art  man  turned 
out  the  work,  so  will  have  to  let  credit  go 
until  next  time. 


We  note  that  Maxey  not  only  talked  the 
city  fathers  out  of  a  lot  of  fire  fighting  ap- 
paratus to  exploit  "Fireman,"  a  short  time 
ago,  but  succeeded  in  getting  them  to  loan 
him  the  Firemen's  Band  for  that  occasion. 
All  trucks  were  bannered  and  the  fire  lad- 
dies turned  out  in  full  uniform  to  help  the 
good  work  along. 

Perhaps  Maxey  will  shoot  along  some 
other  examples  of  the  poster  and  other  dis- 
play work  being  turned  out  at  the  Cairo. 
If  he'll  send  us  some  good,  sharp  prints, 
we'll  see  that  they  are  included  in  the  series 
of  poster  work  run  from  time  to  time  in 
this  department. 


WORLD  PREMIERE  IN 
KENTUCKY  CITY  MADE 
BIG  HIT  WITH  FANS 

Lexington,  Ky.,  had  its  first  world  pre- 
miere a  short  time  ago  when  "Lena  Rivers" 
played  the  Strand  Theatre.  The  campaign 
was  handled  by  Miss  Anna  Bell  Ward,  well 
known  showwoman  in  that  city,  and  a  half 
page  ad  in  a  local  newspaper,  featuring  a 
display  of  a  long  stack  of  books,  announced 
the  fact  and  quoted  favorable  criticisms 
from  prominent  clubwomen.  The  picture 
was  booked  for  a  four-day  run  and  was  held 
over  for  a  full  week,  which,  according  to 
R.  M.  Savini,  of  the  New  York  Tiffany 
office,  was  the  first  time  this  had  happened 
in  over  a  year. 


MOTION    PICTURE  HERALD 


49 


KIRSCHBAUM  OUGHT  TO  KNOW 


This  is  what  hap- 
pened when  Dick 
Kirschbaum  looked 
through  a  copy  of 
the  Almanac.  You. 
too,  will  be  im- 
pressed with  the 
wide  range  of  sub- 
jects covered  in  this 
valuable  book  and 
it  will  prepare  you 
to  answer  the  tough- 
est questions  ever 
put  to  you  by  a 
fast-thinking  patron. 


youpcso  WELL 

|?£4D!  THAT'S  WHV 
I  ALWAYS  COME 


,  Sore-  i  can  Tea  you— -~ 

CARLOXTfK  DE  R£eONNAK£'S  R16HT 
NW£  IS  SUSie  Z'iCM-  SH£  WAS, 
FjoRM  IN  CHILL iCOTWe  -  SHE'S  ' 


7SAT6OV  ^ 
BtUGPMUST 
5  TAV  UP  Alt 

M16HT  rgwr* 

THAT  DOP£  In   

VijSHCAD/^ DON'T  66 


ToMlSCbP/OF) 

THE  MOTION  7/ 
PlCToRfALMAN^ 


/  ^ 
/ 

/  5,1932 

CAMPAIGN 
MAut  BY  BEN  COHEN 
ON  "MIRACLE  MAN"  , 

One  of  the  most  elaborate  campaigns  ever 
put  on  in  Hazelton,  Pa.,  was  waged  a  short 
time  ago  on  "Miracle  Man"  by  Ben  Cohen, 
manager  of  the  Grand  Theatre.  Highlights 
consisted  of  several  effective  tie-ups  with 
local  firms,  full  and  half-page  cooperative 
ads,  a  massive  front  display,  cooperation 
from  the  clergy  and  city  schools  and  a  vast 
amount  of  free  space  in  a  number  of  news- 
papers. 

The  first  shot  was  fired  from  the  screen 
two  weeks  in  advance  in  the  form  of  a 
trailer  announcing  the  picture.  Ten  days 
in  advance,  200  teaser  quarter-sheets  were 
posted.  Five  days  in  advance,  200  window 
cards  and  100  one-sheets  were  posted  in  the 
most  desirable  locations  in  city  and  sur- 
rounding towns  within  a  radius  of  20  miles. 
Free  stories  and  display  advertisements  were 
placed  in  five  weekly  newspapers  one  week 
in  advance.  The  daily  newspaper  cam- 
paign, consisting  of  teaser  ads,  scene  mats 
and  prepared  stories,  were  started  five  days 
prior  to  opening. 

One  of  the  free  ads  resulting  from  the 
several  tie-ups  is  illustrated  on  this  page. 
In  addition  to  this  half-page,  the  theatre 
also  received  advertising  for  three  days  at 
no  cost  to  management.  Like  other  ads 
promoted,  this  one  gave  the  theatre  the  bet- 
ter break.  Another  deal  made  with  a  large 
music  store  brought  the  theatre  a  half-page 
and  other  ads  in  exchange  for  a  lobby  dis- 
play. This  same  store -carried  a  window 
display  on  picture.  A  full  page  ad,  based 
on  title,  was  promoted  among  a  number  of 
merchants  and  ran  in  both  daily  papers  for 
one  day.  Permission  granted  a  bakery  for 
give-away  of  an  auto  on  theatre  stage  also 
netted  30  inches  of  free  display  in  both 
papers. 

As  the  result  of  a  visit  made  the  Supt. 
of  Schools,  Cohen  was  granted  permission 
to  display  window  cards  in  18  school  build- 
ings in  the  city.  The  Supt.  of  Schools  in 
26  other  townships  was  also  contacted  and 
permission  secured  for  similar  displays. 
Guest  tickets  were  sent  to  every  clergyman 
in  the  city. 


The  front  represented  the  biggest  thing 
of  its  kind  ever  attempted  in  Hazleton, 
covering  the  entire  front  and  two  sides  of 
the  marquee  and  measuring  9  feet  in  height. 
To  properly  illuminate  the  display,  four 
1,000  Watt  flood  lights  —~«--«?  nlaced  across 


the  street  and  on  adjoining  properties  and 
trained  on  the  theatre.  Special,  full  length 
panel  frames  for  underneath  marquee,  for 
displaying  8  x  10  stills  and  cutouts  from 
three-sheets,  were  also  used.  A  banner 
with  cutout  head  of  Hobart  Bosworth, 
Miracle  Man  in  cutout  letters  and  names  of 
cast,  extended  the  full  width  of  the  theatre. 

Despite  an  extremely  hot  week  the  picture 
played  to  exceptional  business,  due  to 
Cohen's  untiring  efforts,  and  we'll  certainly 
have  to  hand  it  to  this  Club  member  for  his 
knack  of  promoting  ads,  free  space  and 
other  publicity  stunts  at  no  cost  to  his  house. 
Even  that  free  space  wizard,  Harry  Stearn, 
will  have  to  look  to  his  laurels,  for  after  a 
glance  through  a  bundle  of  tear  sheets  it 
would  appear  that  Cohen  is  right  on  his 
heels. 


Dannenberg's  Tab 

Sid  Dannenberg  and  his  assistant,  Mort 
Goodman,  a  publicity  and  advertising  team 
which  is  setting  a  fast  pace  out  in  Cleve- 
land, Ohio,  for  the  Warner  Theatres  in  that 
zone,  recently  made  a  deal  with  a  local  print 
shop  for  the  printing  of  a  four-page  tab  for 
the  Lake,  Variety  and  Uptown  theatres,  at 
a  cost  of  $4.50  per  thousand.  The  front 
page  was  done  in  typical  tab  newspaper 
style,  the  second  and  third  pages  carried  a 
variety  of  readers  on  "The  Mouthpiece"  and 
the  fourth  page  was  sold  to  two  local  ad- 
vertisers. 


POPHAM  GAVE  SHORT 
FEATURE  HEAVY  PLUG 
AT  WINNIPEG  HOUSE 

Either  a  goodly  portion  of  the  population 
of  Winnipeg,  Canada,  is  of  Russian  ex- 
traction or  else  a  herald  issued  by  William 
A.  Popham  was  a  gag  used  in  connection 
with  his  three  day  campaign  on  a  short 
feature,  "Soviet  Russia,"  a  film  released  by 
the  Soviet  Government,  for  one  side  was 
printed  entirely  in  Russ  and  the  other  in 
English.  However,  the  most  important 
angle  appears  to  lie  in  the  fact  that  Pop- 
ham  devoted  fully  75  per  cent  of  space  to 
the  short,  subordinating  the  two  features 
on  the  program. 

It's  too  bad  we  didn't  have  this  one  to 
include  in  the  Club's  short  subject  section 
we  published  a  short  time  ago,  but  it's  never 
too  late  to  mention  an  instance  of  this  sort. 
Popham's  heavy  campaign  on  this  short 
feature  was  exceptional. 


Pictures  To  Politics 

Spencer  Sladdin,  who  has  been  associated 
with  various  theatre  circuits  in  the  New 
York  and  New  Jersey  zone,  in  exploitation 
activities,  has  forsaken  pictures  for  the  time 
being  and  joined  the  Roosevelt  Business  and 
Professional  League  to  assist  in  the  presi- 
dential nomination  of  Franklin  D.  Roose- 
velt. Sladdin  was  a  legislative  correspon- 
dent in  Albany,  N.  Y..  when  Governor 
Roosevelt  was  a  State  Senator. 


y  child.  Belie 
i  God,  who  healath.  Go 
m  and  pray  lo  Him." 


CHESTER  MORRIS  ' 

BOYS  and  GIRLS,  HERE'S  THE  BIG  NEWS!  TOMORROW  IS 


Mr 

AT  THE  GRAND  THEATRE 


A  Bottle  ol  Seder's  Choco- 
Ijie  Milk  tor  Every  Boy  and 
Girl  Who  Attending  Repj- 
lor  Kiddie  Club  Saturday 


48 


ki  A  T  I  A  kl  DI/~-riinr 


2 


50 


MOTION    PICTURE  HERALD 


June    25,  193 


KEEPING 

By  GUY  JONES 


UP  WITH  THE  TIMES! 


STEIN  MADE  A  DEAL 
WITH  RADIO  STATION 
FOR  5,000  CIRCULARS 

When  exploiting  "Trial  of  Vivienne 
Ware,"  I.  J.  Stein,  manager  of  the  Broad- 
way Theatre,  Astoria,  N.  Y.,  made  a  tie-up 
with  radio  station  WWRL  whereby  5,000 
attractive  heralds  were  distributed  free  of 
cost  to  theatre.  Copy  read,  "Listen  to  the 
thrilling  broadcast  of  the  Radio  Drama  That 
Electrified  The  Air,  etc.,  etc. — Then  See 
This  Thrilling  Drama  at  the  Broadway." 

The  radio  station  was  broadcasting  a  por- 
tion of  the  drama  every  afternoon  at  ap- 
proximately the  same  time  the  picture 
played  Stein's  house,  an  opportunity  which 
was  immediately  taken  advantage  of  by  this 
Club  member.  An  item  of  5,000  free  heralds 
printed  on  coated  stock  is  not  one  to  laugh 
off  these  davs. 


en  the  Manager  Replied,  "Is  My  Face  Red?",  the  Sweet  Young  Thing  Told  Him 
It  Was.   .   .   .   And  Life  Goes  Merrily  On! 


HART  MADE  A  TIE-UP 
WITH  NEWSPAPER  FOR 
GAG  TO  NAME  SCENES 

Identification  of  scene  stills  from  three 
of  Richard  Barthelmess'  recent  pictures  and 
a  tie-up  with  a  local  newspaper  for  the 
publicizing  of  the  stunt,  was  an  effective  in- 
terest-getter used  by  Ed  Hart  when  he  was 
in  charge  of  the  Troy  Theatre,  Troy,  N.  Y. 

The  stunt  ran  for  three  days,  and  the 
idea  was  to  get  readers  to  clip  the  four- 
column  photos  from  the  paper  and  send 
them  to  the  editor  in  charge.  As  a  re- 
minder for  readers,  Hart  gave  the  paper  a 
list  of  several  Barthelmess  pictures,  which 
included  those  involved.  Cash  awards 
totaling  $25  and  guest  tickets  to  the  the- 
atre were  offered  for  the  most  correct 
answers,  neatness  in  layout,  etc. 

We'll  tell  you  more  about  Ed  Hart,  long 
a  consistent  and  constructive  contributor  to 
this  department,  just  as  soon  as  we  hear 
from  him  again.  We  hear  rumors  that  he 
will  again  locate  in  Utica,  N.  Y.,  and  if  this 
be  true  we  know  that  he  will  have  a  lot 
more  show-selling  stunts  to  pass  along  to 
his  fellow  Round  Tablers. 


Boucher's  Anniversary 

On  the  occasion  of  his  eighth  wedding  an- 
niversary, Frank  Boucher,  chief  of  the 
Capitol  Theatre,  Winchester,  Va.,  and  well 
known  member  of  the  Round  Table  Club, 
signalized  the  event  by  staging  an  informal 
house  warming  at  the  "Boucher's  New 
Chateau,"  Washington,  D.  C. 


JACK  WRIGHT  DOES 
NOT  NEGLECT  SALE 
OF  SHORT  SUBJECTS 

Evidence  that  short  features  are  not 
neglected  in  newspaper  ads  made  up  by  J. 
E.  Wright,  manager  of  the  Liberty  Theatre, 
La  Grande,  Ore.,  came  to  our  attention 
some  time  ago  but  nut  in  time  to  be  in- 
cluded in  the  Club's  last  short  subject  sec- 
tion. However,  it's  not  too  late  to  record 
that  Wright  is  giving  the  little  fellows  a 
generous  break.  In  addition,  he  keeps  on 
hand  all  available  stock  one  sheets  on  shorts 
and  uses  them  in  the  lobby. 

We  regret  that  some  of  the  above  could 
not  be  reproduced  in  the  section  mentioned 
and  hope  that  this  misfortune  will  not  dis- 
courage Wright  in  the  sending  in  of  other 
material  from  time  to  time.  He  and  others 
on  the  Mercy  circuit  are  live  showmen  and 
have  many  ideas  which  we  know  will  benefit 
their  fellow  Club  members. 


DAVIDSON  MADE  A  REALISTIC  FRONT! 


Warner-Frisco's  Tab 

A  four  page  tabloid  gotten  up  by  the 
management  of  the  Warner  Theatre,  San 
Francisco,  Calif.,  proved  an  excellent 
means  of  attracting  patronage  to  "Man 
Who  Played  God."  It  was  printed  on  green 
stock  and  headed,  "The  Daily  Gazette," 
with  a  streamer  head  across  news  columns 
reading,  "Suicide  Try  Is  Balked."  A  run- 
ning story  in  newspaper  style  reported  the 
highlights  of  the  Arliss  film.  The  balance 
of  the  publication  was  given  over  to  news 
of  Arliss  and  other  members  of  the  cast. 
Ten  thousand  copies  were  handed  out  by 
••renins  yelling   "Extra"   along  the  main 

iroughfare. 


Realism  and  depth  were  obtained  in  a  front  made  for  "Night  World"  by 
Sid  Davidson,  manager  of  the  Earle  Theatre,  Philadelphia,  Pa.  It  may  not  be 
discernible  in  the  above  photo  but  the  enlargements  at  either  side  of  entrance 
were  used  as  a  background  for  the  cutouts,  which  were  placed  in  front  of  them 
with  space  between,  similar  to  the  arrangement  of  wing  pieces  on  a  stage.  And 
how  do  you  like  the  attractively  cut  title  letters,  and  the  two  pairs  of  crossed  legs? 


June    2  5,  1932 


52  MOTION    PICTURE  HERALD 

WHAT'S  WRONG  WITH  THESE  ADS? 

By  KEN  LONG  (SEE  TEXT  ON  OPPOSITE  PAGE) 


<£. 


SUN  •  MON  •  TUESWED 

Always  Cool  one/  Comforfo b(e  ! 


J  Co/ 


,^-See  the  Rue  de  la  Paix  of  America! 

Where  women,  fashions  and  morals    Where  freedom  is  bought  and  alimony 
*re  a  step  ahead  of  Paris!  is  spent  — 

STREET oF  WOMEN 


Alio 

|  CHARLEY  CHASE  COMEDY  | 

5COEEN  SOUVENIRS 

LATEST   PARAMOUNT  NEWS 


Her  romance  shocks  society — 
wrecks  a  marriage  —  shames 
her  brother  —  tears  the  heart 
of  the  daughter  of  the  man 
she  loves!  Yet  she  calls  it 
Beautiful!  See  if  you  can  find 
the  beauty  beneath  the  shame 

Sheet  of  Women 

KAY  FRANCIS     ROLAND  VOUNG 


SHE  CAVE  HER 
HEART  TO  A 
MARRIED  MAN! 


STREET  of 
WOMEN" 

KAY  FRANCIS 

ROLAND  YOUNG 


CHARLEY  CHASE 
FIRST  IN  Wftg 
5CREEN  SOUVENIRS 


LATEST 
NEVJS  EVENTS  ' 


It  peek  the  war  paint 
oft  elgar-ttore  Indians  I 
— Stampede*  a  chorut  ft 
out  of  their  tcantieil  Jl 

JOE  Mm  tl 

mom 

TENDERFOOT 


/co/ 


LATEST  NEWS  EVENTS 

Tjiatta 


/co/ 


.Jl 


Others  Called  It  SHAMEFUL 
She  Called  It  LOVE! 

Her  romance  shocks  society — 
wrecks  a  marriage  —  shames 
her  brother  —  tears  the  heart 
of  the  daughter  of  the  man 
she  loves!  Yet  she  calls  it 
Beautiful!  See  if  you  can  find 
the  beauty  beneath  the  shame 


CHARLEY  CHA5E 

il-ln  War!" 

"The  Provlc 

i 

-v»  Ev.nU 

NOW  PLAYING! 

ii'i 

11 

i 

i 

£  co/ 


£  co/ 


48 


HART  MADE  A  TIE-UP 
,  WITH  NEWSPAPER  FOR 
jGAG  TO  NAME  SCENES 

I  Identification  of  scene  stills  from  three 
of  Richard  Barthelmess'  recent  pictures  and 
a  tie-up  with  a  local  newspaper  for  the 
publicizing  of  the  stunt,  was  an  effective  in- 
terest-getter used  by  Ed  Hart  when  he  was 
in  charge  of  the  Troy  Theatre,  Troy,  N.  Y. 

The  stunt  ran  for  three  days,  and  the 
idea  was  to  get  readers  to  clip  the  four- 
column  photos  from  the  paper  and  send 
them  to  the  editor  in  charge.  As  a  re- 
minder for  readers,  Hart  gave  the  paper  a 
list  of  several  Barthelmess  pictures,  which 
included  those  involved.  Cash  awards 
totaling  $25  and  guest  tickets  to  the  the- 
atre were  offered  for  the  most  correct 
answers,  neatness  in  layout,  etc. 

We'll  tell  you  more  about  Ed  Hart,  long 
a  consistent  and  constructive  contributor  to 
this  department,  just  as  soon  as  we  hear 
from  him  again.  We  hear  rumors  that  he 
will  again  locate  in  Utica,  N.  Y.,  and  if  this 
be  true  we  know  that  he  will  have  a  lot 
more  show-selling  stunts  to  pass  along  to 
his  fellow  Round  Tablers. 


Warner-Frisco's  Tab 

A  four  page  tabloid  gotten  up  by  the 
management  of  the  Warner  Theatre,  San 
Francisco,  Calif.,  proved  an  excellent 
means  of  attracting  patronage  to  "Man 
Who  Played  God."  It  was  printed  on  green 
stock  and  headed,  "The  Daily  Gazette," 
with  a  streamer  head  across  news  columns 
reading,  "Suicide  Try  Is  Balked."  A  run- 
ning story  in  newspaper  style  reported  the 
highlights  of  the  Arliss  film.  The  balance 
of  the  publication  was  given  over  to  news 
of  Arliss  and  other  members  of  the  cast. 
Ten  thousand  copies  were  handed  out  by 
-renins   yelling   "Extra"   along  the  main 

iroughfare. 


MOTION    PICTURE  HERALD 


MOTION    PICTURE  HERALD 


Boucher's  Anniversary 

On  the  occasion  of  his  eighth  wedding  an- 
niversary, Frank  Boucher,  chief  of  the 
Capitol  Theatre,  Winchester,  Va.,  and  well 
known  member  of  the  Round  Table  Club, 
signalized  the  event  by  staging  an  informal 
house  warming  at  the  "Boucher's  New 
Chateau,"  Washington,  D.  C. 


y  J 


June    25,  193. 

STEIN  MADE  A  DEAL 
WITH  RADIO  STATION 
FOR  5,000  CIRCULARS 

When  exploiting  "Trial  of  Vivienne 
Ware,"  I.  J.  Stein,  manager  of  the  Broad- 
way Theatre,  Astoria,  N.  Y.,  made  a  tie-up 
with  radio  station  WWRL  whereby  5,000 
attractive  heralds  were  distributed  free  of 
cost  to  theatre.  Copy  read,  "Listen  to  the 
thrilling  broadcast  of  the  Radio  Drama  That 
Electrified  The  Air,  etc.,  etc. — Then  See 
This  Thrilling  Drama  at  the  Broadway." 

The  radio  station  was  broadcasting  a  por- 
tion of  the  drama  every  afternoon  at  ap- 
proximately the  same  time  the  picture 
played  Stein's  house,  an  opportunity  which 
was  immediately  taken  advantage  of  by  this 
Club  member.  An  item  of  5,000  free  heralds 
printed  on  coated  stock  is  not  one  to  laugh 
off  these  days. 


JACK  WRIGHT  DOES 
NOT  NEGLECT  SALE 
OF  SHORT  SUBJECTS 

Evidence  that  short  features  are  not 
neglected  in  newspaper  ads  made  up  by  J. 
E.  Wright,  manager  of  the  Liberty  Theatre, 
La  Grande,  Ore.,  came  to  our  attention 
some  time  ago  but  not  in  time  to  be  in- 
cluded in  the  Club's  last  short  subject  sec- 
tion. However,  it's  not  too  late  to  record 
that  Wright  is  giving  the  little  fellows  a 
generous  break.  In  addition,  he  keeps  on 
hand  all  available  stock  one  sheets  on  shorts 
and  uses  them  in  the  lobby. 

We  regret  that  some  of  the  above  could 
not  be  reproduced  in  the  section  mentioned 
and  hope  that  this  misfortune  will  not  dis- 
courage Wright  in  the  sending  in  of  other 
material  from  time  to  time.  He  and  others 
on  the  Mercy  circuit  are  live  showmen  and 
have  many  ideas  which  we  know  will  benefit 
their  fellow  Club  members. 


DAVIDSON  MADE  A  REALISTIC  FRONT! 


Realism  and  depth  were  obtained  in  a  front  made  for  "Night  World"  by 
Sid  Davidson,  manager  of  the  Earle  Theatre,  Philadelphia,  Pa.  It  may  not  be 
discernible  in  the  above  photo  but  the  enlargements  at  either  side  of  entrance 
were  used  as  a  background  for  the  cutouts,  which  were  placed  in  front  of  them 
with  space  between,  similar  to  the  arrangement  of  wing  pieces  on  a  stage.  And 
how  do  you  like  the  attractively  cut  title  letters,  and  the  two  pairs  of  crossed  legs? 


KEEPING  UP  WITH  THE  TIMES! 


By  GUY  JONES 


When  the  Manager  Replied,  "Is  My  Face  Red?",  the  Sweet  Young  Thing  Told  Him 
It  Was.   .   .   .   And  Life  Goes  Merrily  On! 


June    25,  1932 

TIE-UP  LYKES  MADE 
WITH  PHOTOGRAPHER 
IS  BOOSTING  TRADE 

Not  so  long  ago  we  described  a  tie-up 
with  a  photographer  by  J.  E.  Lykes,  man- 
ager of  the  Park  Theatre,  Cleveland,  Ohio, 
whereby  patrons  became  entitled  to  one 
large  portrait  free  of  charge  through  at- 
tendance at  the  theatre  for  four  consecutive 
weeks.  Since  then  he  has  revised  the  card 
that  was  used  to  advertise  the  stunt  and  we 
must  agree  with  him  that  it  has  been  im- 
proved. 

He's  still  using  his  mimeograph  to  ex- 
cellent advantage  and  there's  a  neat  piece 
of  art  work  in  a  circle  in  the  upper  left 
hand  corner.  Space  is  reserved  at  the  bot- 
tom for  four  small  boxes  labeled  first,  sec- 
ond, third  and  fourth  weeks.  He  extended 
the  time  limit  on  the  deal  three  weeks.  The 
photographer  is  very  much  interested  in 
the  tie-up  and  has  made  a  22x28  enlarge- 
ment of  the  card  for  use  in  window  display 
and  lobby.  He  is  also  cooperating  in  every 
possible  way. 


McLEOD  HELD  FREE 
SHOW  FOR  NEWSBOYS 
AND  MADE  FRONT  PAGE 

Front  page  mention  in  a  leading  news- 
paper of  a  recent  attraction  was  secured  by 
Ray  McLeod,  manager  of  the  Beacon  The- 
atre, Vancouver,  B.  C„  as  the  result  of  a 
tie-up  made  with  the  publishers. 

In  return  for  the  courtesy  of  issuing  in- 
vitations to  all  carriers  to  be  guests  of  the 
theatre  at  a  special  matinee  of  "It's  Tough 
To  Be  Famous,"  the  newspaper  came 
through  with  a  special  box  and  cut  of  Fair- 
banks in  the  lower  right  hand  corner  of  the 
front  page.  Copy  read,  "It's  Tough  To  Be 
Famous  But — it's  a  great  break  for  Van- 
couver Sun  carriers  who,  through  the 
courtesy  of  Manager  McLeod  of  the  Beacon 
Theatre,  will  see,"  etc.,  etc. 


JUDGE  THIS  AD  YOURSELF! 


SKOURAS  THEATRES  —  e.^VISV 

Sued.  j. 
Monday — Tuesday 

PHONE  HEMPJTTEAD  5600 

MARCH 

5    « 

7    8 

BEERY  ^TOOPIft 

sufrtuy  a  MovrtA*- 
WIL1.UM  POWSLl. 

"High  preesube" 

SUNDAY 
MONDAY 
TUESDAY 

LYNBROOKj 

March 

e  — 7  — 8 

Whole 
Family 
Will 
Lilia 
ThU 
Picture 

..  Added 
Attraction 
Charley 
Chase 
"What  a 
Bozo" 

last      |          WARNER            oiiARUir     I      on      1  Ve"^^¥iE"opr"SCf^ir 
V™A   1         OLAND       in     ci™ceS     1   slice  1        "EJ<"o*icAi«  iSf 

This  ad  drifted  into  Club  headquarters  with 
a  request  for  reproduction.  Somehow  or  other 
we  gathered  that  whoever  sent  it  didn't  think 
much  of  it  and  expected  us  to  pass  an  opinion. 
But  we're  gonna  fool  them.  You  draw  your 
own  conclusions  and  give  it  whatever  rating 
you  deem  fit. 

For  your  further  information  this  was  a 
three  column  by  six  and  one  quarter  inch  ad. 
An  awful  lot  of  space  as  space  is  charged  in 
these  "cut  the  budget"  days. 


/ 


MOTION    PICTURE  HERALD 


BIRTHDAY  GREETINGS  TO  THESE  MEMBERS! 


Byron  E.  Abegglen 

J.  B.  Giachette 

Oliver  Menke 

Nelson  S.  Amos 

Will  J.  Glaser 

H.  G.  Moore 

L  D.  Bach 

Ben  Griefer 

Richard  L.  Moss 

N.  J.  Banks 

Clarence  Groetke 

Harold  J.  Murphy 

Arch  Bartholet 

J.  Stoner  Hadden 

Don  T.  Nichols 

Carl  Beals 

Thor  Hauschild 

Floyd  G.  Nutting 

Mark  Berkheimer 

C.  Spencer  Hedge 

James  O'Kelly 

Abie  Beter 

S.  S.  Holland 

Christopher  Parillo 

Russell  Bovim 

Fred  E.  Johnson 

Erick  Paulson 

Milton  Bundf 

La  Mor  Keen 

Oscar  H.  Phillips 

Leo  A.  Buskey 

G.  B.  Kemble 

Paul  J.  Poag 

Thomas  Cleary 

Paul  M.  Ketchum 

Roy  O.  Prytz 

Daniel  C.  Clinton 

Charles  Kirkconnel 

Cecil  B.  Rosson 

Ed  C.  Curdts 

Joe  Klein 

Roy  H.  Rowe 

George  A.  Damon,  Jr. 

J.  Rupert  Koblegard 

Louis  Schnitzer 

Joseph  C.  Dougherty 

J.  J.  Kollack 

Joe  W.  Seabold 

Irving  Dreeben 

Mac  Krim 

Hubert  N.  Schrodt 

Henry  C.  Earle 

Paul  Kunze 

Silvert  Setron 

Marshall  Edwards 

Samuel  Leffler 

Joseph  G.  Seyboldt 

Charles  L.  Epler 

Phillip  Lerner 

W.  L.  Schnapp 

Ira  Eschay 

Robert  D.  McGraw 

C.  T.  Spencer 

Walter  Feift 

Christopher  McHale 

Louis  Stone 

George  H.  Fennelly 

Charles  H.  McKinney 

Albert  T.  Stretch,  Jr. 

Harold  Gabrilove 

Edward  C.  May 

B.  J.  Vanderby 

Al  Zimbalist 


ROUND  TABLE  BIOGRAPHIES 

At  the  age  of  fourteen  and  one-half  years 
Al  Zimbalist  happened  to  be  hanging  around 
one  of  the  doors  of  the  Old  Biograph  studios 
in  New  York  City  and  Johnny  Hines  came 

  along   and  shoved 

him  inside,  thus 
starting  another 
publicity  man  on  a 
career  which  so  far 
has  carried  him  to 
the  post  of  assist- 
ant advertising  and 
publicity  director 
for  the  Warner- 
Stanley-Fabian  cir- 
cuit in  New  Jer- 
sey. 

Al  was  born  in 
New  York  City, 
March  3,  1908,  and 
received  his  educa- 
tion in  the  Stuy- 
vesant  High  School  and  the  College  of  the 
City  of  New  York.  During  his  early  years 
he  came  under  the  guiding  hand  of  A.  P. 
Waxman,  of  Warner  Bros.,  when  he  started 
as  an  office  boy  with  that  organization. 
Later  on,  while  with  Warner,  he  did  a  little 
side  act  for  the  "N.  Y.  Daily  Mirror,"  and 
also  contributed  to  a  Hollywood  trade  paper. 
His  flair  for  journalism  led  him  into  the 
press  book  and  advertising  field,  and  finally 
to  the  job  he  holds  today. 

After  working  hours  Al  edits  "Howdy," 
a  snappy,  weekly  organ,  designed  to  aid 
the  managers  on  his  circuit,  and  he's  ever 
ready  to  help  out  any  of  them  with  exploita- 
tion ideas.  While  he  never  actually  man- 
aged a  theatre,  he's  been  hanging  around 
them  for  many  years,  checking,  etc.,  and 
there  can  be  no  question  that  he  knows  his 
way  around. 

One  of  these  days  you  may  see  his  name 
linked  to  the  authorship  of  a  hit  show,  for 
we  understand  he  has  a  couple  of  them  on 
the  market,  one  being  considered  for  pro- 
duction next  Fall.  He's  still  a  single  man, 
girls,  but  tells  us  he  has  a  fine  dog.  He 
thinks  Harry  Kalmine,  his  boss,  is  the  cats 
as  far  as  theatre  circuit  operators  go  and 
a  few  other  points ;  in  fact,  he  thinks  that 
Harry  is  just  about  the  best  around  this 
neck  of  the  woods,  and  does  not  mind  if 
we  put  it  in  quotes. 


POLICE  GAVE  JOHN 
ELLIOTT  SPLENDID 
HELP  ON  NEW  FILM 

The  local  police  department  gave  whole- 
hearted cooperation  to  John  R.  Elliott,  man- 
ager of  the  RKO  Palace  Theatre,  Youngs- 
town,  Ohio,  when  he  exploited  "Radio 
Patrol." 

The  Police  Chief  loaned  the  theatre  a 
regular  siren  for  placement  atop  the  marquee 
and  gave  permission  to  blast  it  at  intervals. 
As  an  advance  bally  two  days  prior  to  open- 
ing of  picture,  one  of  the  department's  radio 
patrol  cars  was  detailed  around  the  city.  A 
banner  on  the  car  read,  "Don't  fail  to  see 
Radio  Patrol  and  get  the  inside  on  Police 
Operation,"  etc. 

Another  stunt  that  attracted  a  lot  of  at- 
tention was  the  holding  of  regular  morning 
roll  call  of  police  in  front  of  the  Palace 
Theatre,  the  first  time  in  the  history  of  the 
department  that  a  move  of  this  kind  has 
been  made.  All  men  not  on  assignment,  or 
who  could  be  relieved  from  duty,  saw  the 
picture's  first  showing  as  guests  of  the 
theatre.  Following  the  civic  parade  on 
Memorial  Day  the  police  marchers  reas- 
sembled and  paraded  to  the  theatre  for  the 
special  showing. 

Stunts  on  the  above  picture  are  just  be- 
ginning to  reach  Club  headquarters  and  un- 
less we're  very  much  mistaken  many  of  our 
members  will  avail  themselves  the  oppor- 
tunities to  make  tie-ups  with  their  local 
police  departments.  We're  glad  to  note 
that  Elliott  made  out  so  well  and  trust  we 
will  hear  likewise  from  other  Round  Tablers. 


Schneider  Promoted 

Z.  W.  Schneider,  formerly  assistant  man- 
ager of  the  Liberty  Theatre,  Pasco,  Wash., 
was  recently  promoted  to  the  post  of  man- 
ager of  the  Liberty  Theatre,  Sunnyside, 
Wash.,  another  Mercy  house.  He  started 
in  two  years  ago  as  doorman  in  a  Pasco 
house,  put  in  six  months  in  the  booth,  and, 
thanks  to  Manager  Milt  Wight's  coaching, 
we  now  find  him  at  the  helm.  We  know 
he'll  make  good. 


Notice  to  Members: 

PLEASE  be  sure  to  notify  the  Chairman 
of  any  change  of  address. — THANK  YOU. 


June    25,  1932 


MOTION    PICTURE  HERALD 

WHAT'S  WRONG  WITH  THESE  ADS? 

By  KEN  LONG  (SEE  TEXT  ON  OPPOSITE  PAGE) 


SUN  •  MON  •  TUESWED 

Paramount 
A/wai/s  Cool  one/  Comfortable' 


J co/ 


See  the  Rue  de  la  Paix  of  America! 

Where  women,  fashions  and  morals    Where  freedom  is  bought  and  alimony 
are  a  step  ahead  of  Paris!  is  spent  — 

STREET  of  WOMEN 

.«.  KAY  FRANCIS  •  ROLAND  YO! 


CH/M2LE1   CHA5E  COMEDY  SCREEN  SOUVENIRS 


Her  romance  shocks  society — 
wrecks  a  marriage  —  shames 
her  brother  —  tears  the  heart 
of  the  daughter  of  the  man 
she  loves!  Yet  she  calls  it 
Beautiful!  See  if  you  can  find 
the  beauty  beneath  the  shame 

Street  of  Women 

KAY  FRANCIS     ROLAND  \0UN6 


CHftRlCV  CHASE 
NEWS 


FIRST  IN  WAR" 
NOVELTY 


SHE  CAVE  HER 
HEART  TO  A 
MARRIED  MAN! 


STREET  of 
WOMEN" 

KAY  FRANCIS 

ROLRHO YOUNG 


CHARLEY  CHASE 
FIRST  IN  WAR 
SCREEN  SOUVENIRS 
LATEST 
NEWS  EVENTS ! 


It  peels  the  war  paint 
off  cigar-store  Indians 
— Stampedes  a  chorus 

out  of  their  scantiesl 

JOE  E. 

mom 

TENDERFOOT 


/co/ 


Hiafto 


/co/ 


J__JL 


Others  Called  It  SHAMEFUL- 
She  Called  It  LOVE! 

Her  romance  shocks  society — 
wrecks  1  marriage  —  shames 
her  brother  —  tears  the  heart 
of  the  daughter  of  the  man 
she  loves!  Yet  she  calls  it 
Beautiful!  See  if  you  can  find 
the  beauty  beneath  the  shame 


June    25,  1932 


MOTION    PICTURE  HERALD 


53 


ANALYZING  NEWSPAPER  ADS! 

(See  Opposite  Page) 

What's  wrong  with  the  layouts  on  the  opposite  page?  Illustrations  "A",  "B", 
"C"  and  "E"  have  very  important  pieces  of  information  intentionally  omitted. 
Can  you  find  what  they  are? 

Illustration  "D"  would  not  be  accepted  by  the  average  newspaper  ...  do 
you  know  why? 

Illustrations  "F"  and  "G"  show  common  faults  of  an  ad-writer  who  spends 
too  little  time  and  thought  in  the  preparation  of  his  work.  Can  you  find  these 
faults? 

Why  not  take  a  pencil  and  paper  and  jot  down  your  answers  and  compare 
them  with  the  answers  which  will  appear  in  the  next  issue  of  the  Herald. 


FRANK  HILL'S  ADS 
SHOW  WHAT  CAN  BE 
DONE  WITHOUT  ART 

Although  we've  often  had  occasion  to 
make  mention  of  the  attractive  newspaper 
display  ads  turned  out  by  Frank  Hill,  man- 
ager of  the  Liberty  Theatre,  Walla  Walla, 
Wash.,  several  examples  at  hand  again 
warrant  an  expression  of  admiration  for  his 
work  and  the  local  conditions  which  permit 
such  lavish  use  of  type,  scene  mats,  borders, 
etc. 

Further,  Hill's  ads  are  also  an  excellent 
means  of  showing  what  can  be  accomplished 
without  the  aid  of  a  house  art  department. 
Note  the  one  reproduced  on  this  page.  Some 
of  the  illustrations  are  regular  exchange 
mats  and  one  or  two  have  been  taken  from 
the  newspaper's  own  mat  service.  Regard- 


ing the  latter,  many  of  these  ads  show  evi- 
dence that  the  newspaper  has  generously  co- 
operated with  Hill  in  the  matter  of  digging 
up  appropriate  borders,  effective  type  styles 
and  various  other  little  gadgets  which  go 
toward  setting  off  ads.  One  thing  appears 
necessary,  however,  to  achieve  these  effects, 


and  that  is  a  rate  which  allows  such  liberal 
use  of  space.  The  Walla  Walla  papers  ap- 
pear generous  in  this  respect. 

We  trust  the  next  time  we  hear  from 
Frank  Hill's  neck  of  the  world  he'll  let  us 
know  what  has  transpired  there  since  his 
house  and  others  reverted  to  the  Mercy 
banner.  In  the  meantime,  we'll  wish  this 
Club  member  continued  good  luck. 


A  Correction! 

In  the  issue  of  June  4th  the  Club  pages 
carried  a  picture  of  the  Steel  Pier  in  Atlan- 
tic City  and  a  caption  in  which  we  credited 
Ed.  Corcoran  as  publicity  director  for  the 
manifold  attractions  on  the  Pier. 

It  appears  that  the  party  responsible  for 
sending  us  the  photo  and  the  information 
regarding  same  was  in  error,  as  Harry 
Volk  and  not  Corcoran  handles  the  pub- 
licity there. 

We  therefore  take  this  means  of  noting 
the  correction  for  the  benefit  of  those  who 
may  have  drawn  the  wrong  conclusion,  and 
to  let  you  all  know  that  Ed.  Corcoran's  con- 
nection with  the  Pier  was  in  the  capacity  of 
Director  for  the  Hollywood  Motion  Picture 
Exhibit,  which  has  been  a  yearly  feature  of 
the  Pier  for  the  past  four  years. 

Here's  hoping  that  everyone  is  now  satis- 
fied and  happy.  O.  K.,  Volk?  O.  K.,  Cor- 
coran ? 


RKO  MEN  WHO  HAVE 
JOINED  THE  CLUB 

The  Round  Table  Club  welcomes  this  first 
group  of  RKO  showmen  who  are  rapidly 
making,  this  circuit  one  hundred  per  cent 
Round  Table.  Those  who  have  not  sent  in 
their  applications  ought  to  act  immediately 
so  their  names  will  appear  on  the  complete 
list  to  be  published  later. 

JOSEPH    GREENFIELD.    Franklin    Theatre,  New 
York  City 

BAKER   O.   SHELTON,    Pickwick  Theatre,  Green- 
wich, Conn. 

CHARLES  J.   DUFFY    (Asst.),   Pickwick  Theatre, 
Greenwich,  Conn. 

JOHN   CASSIDY    (Advt.),   RKO  Theatres,  1560 
Broadway,  New  York  City. 

JOHN  C.  SHERIDAN,  Greenpoint  Theatre,  Brook- 
lyn, N.  Y. 

ARCHIE  E.  CONNOLLY  (Asst.),  Greenpoint  The- 
atre, Brooklyn,  N.  Y. 

WILLIAM    F.   FREIDAY,   Keith   Theatre,  Portland, 
Maine 

L.  L.  MILLS  (Asst.),  Keith  Theatre  Portland,  Maine 

AL  BECKERICH,  Keith  Palace,  Akron,  Ohio 

CLARENCE  W.  VALENTINE  (Asst.),  Keith  Palace, 
Akron,  Ohio 

JOHN   R.  ELLIOTT,  Keith's  Palace,  Youngstown, 
Ohio 

JAMES  L.  WEED,  Keith  Theatre,  Dayton,  Ohio 

RUSSELL  BEACH  (Asst.),  Keith  Theatre,  Dayton, 
Ohio 

THOMAS  O.  DAVIS,   Palace  Theatre,  Columbus, 
Ohio 

W.  CLIFFORD  BOZMAN  (Asst.),  Palace  Theatre, 
Columbus,  Ohio 

A.  STRANG  (Advt.),  Palace  and  Majestic,  Colum- 
bus, Ohio 

E.  P.  KENNELLY,  Regent  Theatre,  Grand  Rapids, 
Mich. 

RALPH  W.  THAYER,  Riverside  Theatre,  Milwaukee, 
Wis. 

MATTY  FOX  (Asst.),  Riverside  Theatre,  Milwaukee, 
Wis. 

EDWARD  F.  MASTERS,  Palace,   Rockford,  III. 
ART  H.  STEAGALL  (Asst.),  Palace,  Rockford,  III. 
JOHN  JOSEPH   (Advt.),  State  Lake  and  Palace. 
Chicago,  III. 

LAWRENCE  LEHMAN,  Mainstreet  Theatre,  Kansas 
City,  Mo. 

RAY   O'CONNELL,    Orpheum   Theatre,    St.  Paul, 
Minn. 

STAN    KRUEGER    (Asst.),   Orpheum   Theatre,  St. 
Paul,  Minn. 

LOUIS  HELLBORN,  Hollywood  Theatre,  Ft.  Worth, 
Texas. 

ALVIN  K.  LAVENDER  (Asst.),  Hollywood  Theatre, 

Ft.  Worth,  Texas. 
HARRY  SCHLINKER  (Advt.),  Orpheum  Theatre, 

New  Orleans,  La. 


The  attractive  display  pictured  above  was  made  up  for  J.  J.  Dempsey,  man- 
ager of  the  Strand  Theatre,  Lowell,  Mass.,  by  house  artist  John  McAuliffe. 
Apparently  the  center  portion  for  current  attraction  and  side  panels  for  enlarged 
stills  are  constructed  to  allow  for  the  necessary  changes.  Note  the  line  on  bot- 
tom portion  reading  "Right  Thru  the  Summer — Every  Show  a  Hit!" 


PLUGGING  SUMMER  SHOWS  IN  THE  LOBBY 


NIGHT 

COURT' 

Phillips  Holmes 
■Waller  Uusloi) 
Anil.)  Pas,c 
.    fitii  - 
Nanoij 
CARROll 


S2 


54 


MOTION    PICTURE  HERALD 


June    25,  1932 


HILLYER  STEPS  OUT 
WITH  A  LEAP  YEAR 
GAG  THAT  CLICKS! 

Our  good  friend,  M.  N.  Hillyer,  manager 
of  the  Tarkio  Theatre,  in  Tarkio,  Mis- 
souri, surely  doesn't  let  any  grass  grow 
under  his  feet,  as  witness  the  little  gag 
throwaway  he  used  on  "LOVERS  COUR- 
AGEOUS" when  it  played  his  house. 

When  folded,  the  front  of  this  throwaway 
measured  about  4x6  inches  and  imprinted 
on  the  front  was  the  following  "FOR 
WOMEN  ONLY  !  (Any  man  reading  this 
does  so  at  his  own  risk)." 

We  are  reprinting  the  inside  of  it  so  that 
you  may  have  the  entire  copy  for  your  own 
use. 

GIRLS 

IT'S  LEAP  YEAR! 
What  Are  You  Going  to  Do  About  It? 


Here's  Just  What  You've  Been  Looking  For! 

10  Easy  Rules  For  Leap  Year  Proposals 
Guaranteed  to  get  you  a  husband  in  less  than 
3  trials,  or  your  money  back!     (oh,  yeah?) 

Here  they  are! — 

1  For  best  results,  select  a  prospective  vic- 
tim dumb  enough  to  not  have  the  slightest 
idea  what  you're  driving  at. 

(We've  Warned  You!) 

2  Work  up  confidence  and  "that  non- 
chalant manner"  by  practicing  before  a 
mirror — or  perhaps  by  necking  a  parlor 
pillow. 

(Maybe  a  Murad  Would  Help) 

3  While  not  essential,  it  is  a  swell  idea  to 
establish  the  "old-fashioned"  atmosphere 
by  cooking  up  a  batch  of  home  made 
taffy.  Your  victim  will  be  too  polite  to 
refuse,  and  by  the  time  you've  gotten 
around  to  the  proposal,  he'll  be  too  sick 
to  say  "no." 

(Enthusiastic  users  of  our  method  say 
this  one  never  fails.) 

4  Phone  the  chump  and  get  him  to  walk 
into  the  trap  by  telling  him  "Tommy"  has 
a  new  set  of  kitten's,  or  that  the  radio 
needs  fixing. 

(As  a  last  resort,   tell  him  the  family 
has  gone  to  the  movies) 

5  When  he  arrives,  30  minutes  late,  grab 
his  hat  and  hide  it,  then  tell  him  you 
simply  1-o-o-o-v-e"  men  who  do  unex- 
pected things,  and  you  adore  waiting  for 
him. 

(The  hat  business  is  the  catch.  Only  a 
terrific  shock  would  cause  him  to  leave 
without  it.  In1  books  they  always  grab 
their  hat  remember?) 

6  Turn  down  all  the  lights  and  corner  him 
on  the  divan.    Give  him  a  little  while  to 
soak  up  a   little  romantic  feeling. 
(Now's  the  time  to  feed  him  the  taffy.) 

7  Tell  him  all  the  hooey  you  can  think  of — 
about  sunsets — and.  moonlight — and  moun- 
tains by  the  sea — a  cottage  in'  the  hills — a 
cozy  breakfast  nook — and  baby  makes 
three  ....  go  on,  we  started  it. 

rA  you  read  "True   Stories,"   this  will 
probably  last  some  time.) 

8  Grab  him  around  the  neck  and  gaze  "soul- 
fully"  into  his  eyes.  Register  emotion 
....  or  something. 

(Don't    go    at    this    too   vigorously,  or 
he'll  think  you're  having  a  fit.) 

9  By  this  time  the  victim  will  be  so  com- 
pletely unconscious  that  anythin'g  could  be 
put  over  on  him.  If  you  can  still  talk — 
ask  him  if  he  eats  crackers  in  bed! 

(That  one  should  "get"  anyone!) 

10  If  you  have  carefully  followed  these  rules, 
he  wouldn't  marry  you  if  you  were  the 
Queen  of  Sheba,  so  grab  his  hand  (and  his 
hat)  and  drag  him  over  to 

The  Tarkio  Theatre  to  see  Robert  Montgom- 
ery an'd  Madge  Evans  in  the  leap-year  roman- 
tic hit,  "Lovers  Courageous.  It's  about  two 
kids  in  love  ....  and  their  game  fight  for 
happiness.  Sunday  and  Monday,  February 
14-15.  Midnight  Preview  Saturday  at  11:151 
(Stan  Laurel  and  Oliver  Hardy  will  be  there, 
too!) 

P.  S. — Which  is  exactly  what  we  wanted  you 
to  do  when  we  started  all  this. 

The  best  part  of  this  stunt  is  that  it  can 
work  with  any  picture  and  not  necessarily 
tied  to  "LOVERS'  COURAGE."  It's  'a 
good  gag,  and  while  we  haven't  read  the 
results  of  it,  we  are  sure  it  did  the  trick. 


POSTER  ART  WORK 
FOR  THE  THEATRE! 

Here  is  another  poster  from  James  B. 
Watson  of  the  Capitol  Theatre  in  Potts- 
ville,  Pa.,  and  further  proof  of  the  ability 
of  this  artist  to  inject  eye-arresting  show- 
manship into  his  fine  art  work. 

It  is  not  difficult  to  visualize  this  poster 
in  full  size  and  colors.  As  a  matter  of  fact 
we  can  picture  it  now  either  in  his  three 
sheet  frame  with  an  attractive  surround- 
ing mat  in  a  cool  pastel  shade,  or  set  up 
separately  on  an  easel  and  illuminated  from 
baby  spots  concealed  from  the  patrons' 
view. 


Watson  has  already  contributed  some  un- 
usually fine  posters  and  besides  the  one  pic- 
tured here  we  have  several  others  to  follow 
shortly.  Incidentally,  we  are  immensely 
gratified  with  the  fine  response  to  our  re- 
cent request  for  additional  posters  from  new 
contributors  and  we  have  some  twenty  new 
ones  all  received  within  the  past  ten  days. 
These  will  be  reproduced  at  the  rate  of  two 
or  more  a  week  until  we  are  right  up  to  date. 


To  the  right  is  a  reproduction  of  a  herald  and  ad 
used  in  conjunction  with  a  local  trading  campaign 
engineered  by  Hillyer.  This  nfill  be  described  in 
detail    at    a    future  date. 


T 


R  A  D  E 


IN 


ARKIO! 


Outstanding  Values    —    Lowest  Prices 


For  Your  Entertainment 

BARGAIN  MATINEE 
2:30 
EVERY 

SATURDAY 


MCHISON 
COUKTY'S 
FINEST 
THEJIRE 


TARKIO 

T  4  E  /\  T  R  & 


10  and  20c! 


PRESENTING 
ALL  THE 
BIS  SHOWS 
FIRST 


IT'S  LEAP  YEAR  AND 
HERE'S  A  GOOD  STUNT 
FROM  JOHN  B.  GOODWIN 

A  leap  year  stunt  that  turned  out  to  be  a 
most  successful  one  for  the  plugging  of  a 
current  attraction  was  tried  out  not  long 
ago  by  John  B.  Goodwin,  manager  of  the 
Paramount  Theatre,  Newport,  R.  I. 

He  tied  in  with  a  local  newspaper ;  the 
newspaper  in  turn  publishing  a  story  about 
the  stunt.  The  gist  of  the  story  was  that 
the  girls  were  to  ask  their  boy  friends  to 
accompany  them  to  see  the  picture,  and  the 
girls  paying  the  "freight."  The  girls  paid 
the  regular  admission  charge  for  their  own 
ticket  and  then  received  another  one  for 
their  boy  friend  by  paying  an  additional  ten 
cents  for  a  service  guest  ticket.  At  time  of 
purchasing  ticket,  the  girls  were  to  say, 
"I've  brought  a  friend  with  me!" 

This  stunt  created  plenty  of  gossip  about 
town;  girls  were  asking  each  other  if  they 
were  going  to  bring  a  boy  friend  and  which 
one  and  countless  other  questions  which  all 
helped  to  publicize  the  picture  at  the  Para- 
mount. 

It's  still  leap  year  and  will  be  until  mid- 
night, Dec.  31,  hence  we're  passing  along 
Goodwin's  gag.  There  are  lots  of  other 
stunts  which  can  be  adapted  to  the  occasion, 
such  as  leap  year  weddings,  etc.,  and  these 
have  already  been  discussed  in  past  issues. 
One  or  more  of  them  might  turn  out  to  be 
a  pleasing  deviation  from  regular  run  of 
effort. 


A  CHURCH  BULLETIN 
PLUGGED  A  PICTURE 
FOR  SMALLEY  HOUSE 

The  following  quotation  from  the  bulletin 
of  a  church  in  Hamilton,  N.  Y.,  received 
front  page  mention  a  conservative  upper 
New  York  state  newspaper.  It  appears  to 
be  an  excellent  example  of  what  can  be 
accomplished  in  the  way  of  free  publicity  on 
pictures  of  "Broken  Lullaby"  type.  George 
Miller  is  manager  of  Smalley's  Hamilton. 

"Another  way  in  which  peace  lovers  may 
help  develop  peace  is  to  urge  their  friends 
to  see  "Broken  Lullaby,"  recently  renamed 
from  "The  Man  I  Killed"  (coming  soon  to 
Smalley's  Hamilton  Theatre).  This  power- 
ful picture  presents  not  so  much  the  physi- 
cal as  the  spiritual  tragedy  of  war,  the 
curse  that  armed  combat  puts  upon  a  sensi- 
tive man's  soul.  It  will  increase  anyone's 
hate  for  war,  the  supreme  enemy  of  man- 
kind, to  quote  the  1924  Methodist  Disci- 
pline." 

All  local  clergymen  and  prominent  edu- 
cators were  invited  to  view  the  picture 
when  it  was  presented. 


KENNEDY  STILL  USES 
NEWSPAPER  TIE-UPS 
TO  INCREASE  TRADE 

We  note  that  Richard  M.  Kennedy,  man- 
ager of  the  Paramount  Theatre,  Montgom- 
ery, Ala.,  is  still  making  his  tie-ups  with 
local  newspapers,  this  time  a  deal  with 
one  of  them  for  the  classified  ad  page. 

In  a  long,  two  column  display  ad  the 
newspaper  offered  a  pair  of  guest  tickets  to 
those  inserting  classified  ads  to  run  a  period 
of  seven  days.  Space  in  the  ad  was  split 
between  offer  by  the  newspaper  and  current 
attraction  at  the  theatre.  Apparently  the 
theatre  gave  the  tickets  in  exchange  for  the 
space,  or  perhaps  sold  them  at  reduced 
rates. 


June    25,  1932 


MOTION    PICTURE  HERALD 


55 


f-WflMjEB- 
RANGE  LOVEf^ 

OF  MOLLV  LOUVAIN  MnJ 

ANN  DVORAK 

'  '""utTBftW  •■ 


1W. 


STRANGER  THAN 
FICTION   

.  .  .  you 

TRAVEL  10,000  MILES  - 
PENETRATE  DEEP  JUNGLES 
—  AND  DISCOVER  THERE 

A  WHITE  WOMAN 
LIVING  WITH  HER 
CAVE  MAN  MATE- 
AND  REFUSING  TO 
BE  RESCUED! 


Actual  Authentic,  Amazing  Scene*  ol 
Savage  Countries  —  Penlou>  Jungle*.— 
Arctic  Ice  Fiots— Set  Wilderness  J^pur 
ami  ••harp  looih  Peccarv  Fighi  to  Death 
—Marvel?  neve?  belore  screened— Six 
greai  pictures' in  one — An  achievement 
thai  took  years  to  film' 


EXTRA1 


EXTRA' 


.  HAROLD  NOICE 

Mi  DIRECTOR  AND  NOTED  EXPLORES 

m  -  tod«  , 


iHEIRCPOll  WAN 


1000  THRILLS 
1000  MARVELS! 
1000  ADVENTURES! 

 yOU  WALK  INTO 

The  JAWS  ol  DEATH 
AS  YOU  VISIT  SIX 
WILD  UNKNOWN 
COUNTRIES...! 


OF  TH 

fOLU 


THE  ADS  011  THIS  SIDE 
|  WERE  MADE  UP  BY  ARTI3TSJ 


[R  pULII- 


>*l  lA«>fcr  *    .,  HER 


■ 


STArW^f*, 

,8& 


'  EXCHANGE  MATS 
VS. 

FEN  AND  INK; 
COMPARE;  THEN 
FIGURE  OUT  THE 
POSSIBILITIES  OF 
SMAET  NEWSPAPER  ADS 
FOR  THEATRES  THAT 
0ANN0T  AFFORD  THE 
,  COST  OF  AN  ARTI3TJ, 


S   Y   L   V    I    A   iSHKlk.  F  R  E*  D  R  I  C 

SIDNEY/1^!  MARCH 


MfMYMGOTOtiM 

niTH 

SHEETS  GALLAGHER— ADWA.NNE  ALLAN 


VFXT  III.UAV 

LUNKHEAD 

(n  TIH'XDKB 


LOEWS 


XOW  PLAYING  fenrCouj'?rt 


GRANADA 


ebX'  CHIC  SALE" 

"WHEN  A  FELLER 
NEEDS  A  FRIEND" 


WHILE  THESE  WERE  MADE 
BY  REGULAR  HOUSE  MANAGERS J 


SIMNCf  CA$f 
ClARABfANf 


1 


««i»8  U"1  01      ^..ii..  .-"1 


10DA\  ' '  —  - 


r* 


ALL  ST.  PAUL  WILL  STAND  SPELLBOUND 
BEFORE  THIS  SECRET  OF  A  GREAT  MAN'S  LIFE! 


The  Inside 


Story  of  New 
York'j  Most  Noto-1  -^r^ 
rious  Crimjnal  Lawyer 

with  WARREN 

WILLIAM 

Sidney  Fox 

Bt  trieketi  jiri»»  oat  of  j'oitie*  — 

,  womt-ogl  of  I 
KOTHINO  OMITTED  1 


MBl 


CUgninf 


pHE  COOL  PARAMOUNT  Brings  a  Smashing.  I 
Speed  Romance  to  St.  Paul  at  Popular  Prit 

"TET 


iiUDDLE 

|    SHE  WENT  TO  HIM  GLADLY 

M     Onfy  lktfARJtUOUNT,\f,e  1 

And     Hrrt,     Tolla,  ■  a  . 
1     Added  Enterlainmtni 
|     Galore!           r  . 

|     MICKEY  MOUSE 

1    ^jtiout  FiJHrm"  I 

56 


MOTION    PICTURE  HERALD 


June    25,  1932 


MRS.  KATHERINE  DELANEY 

of  the 

DAILY  RECORD 

COOKING  SCHOOL 
PARAMOUNT 


Wt  Are  Distributor*  For 


THIRD  SUCCESSFUL 
COOKING  STUNT  PUT 
OVER  BY  TOM  PHELAN 

We're  a  trifle  tardy  in  telling  Club  mem- 
bers that  Thomas  Phelan,  manager  of  the 
Paramount  Theatre,  Long  Branch,  N.  J., 
promoted  his  Third  Semi-Annual  Cooking 
School  stunt,  but 
he  put  it  over 
again,  and  after 
a  glance  through 
a  number  of  copies 
of  a  leading  local 
newspaper,  we're 
forced  to  the  con- 
clusion that  when 
better  cooking 
schools  are  pro- 
moted, Phelan  will 
promote  them. 

We've  told  you 
all  about  this  cook- 
ing school  in  past 
issues  of  this  pub- 
lication, but  in  order  to  keep  alive  interest 
in  one  of  the  best  of  institutional  stunts,  we 
again  call  attention  to  the  fact  that  this  deal 
was  put  over  with  the  co-operation  of  a 
local  newspaper.  Aside  from  the  fact  that 
the  name  of  Paramount  is  slammed  at  read- 
ers on  page  after  page,  the  stunt  is  instru- 
mental in  bringing  into  the  theatre  many 
women  who  are  not  theatre-goers. 

Samples  of  two  ads  secured  absolutely 
free  of  charge  by  Phelan  are  herewith  re- 
produced. One  is  a  full  page  given  him  by 
the  cooperating  newspaper  to  push  "Man 
Who  Played  God,"  with  just  a  few  lines 
of  credit  taken  at  bottom  portion  by  news- 
paper to  mention  the  cooking  school  tie-up. 


i  Oil  Burner  h  A'o  Better  Than  Its  Irulal 


NEW  JERSEY  OIL  BURNER  SALES  CO. 
Incorporated 


GEORGE  ARLISS 
THE  MAN  WHO  PLAYED  GOD" 


Thursday  and  Friday 


f  thr  DAILY  RF.CORI>S  I.OOKJNG  SCHtXH 


Intern  ling    —    Entertaining    —  Educational 

VALUABLE  GIFTS  DAILY 

ADMISSION  FREE 

Come  And  Bring  A  Friend 


The  other  small  reproduction  is  an  excellent 
example  of  how  the  name  Paramount  ap- 
peared in  the  many  cooperative  ads  secured 
from  local  firms  for  the  occasion. 

In  just  one  issue  of  the  newspaper  we 
note  that  the  Paramount  was  mentioned  in 
17  advertisements,  an  editorial  on  the  cook- 
ing school,  2  front  page  stories,  2  readers, 
and  the  full  page  co-op  ad.  One  of  the 
front  page  stories  carried  a  two-column 
head  reading,  "1,000  Housewives  Jam  The- 
atre for  Second  Record-Homemakers 
School."  The  day  before  there  was  another 
story  which  stated  that  700  women  attended 
the  school.    "Record"  is  the  name  of  the 


COOLING  SYSTEM  TRAILERS! 

There  probably  isn't  an  exhibitor  who  has 
a  Cooling  System  in  his  theatre  that  doesn't 
realize  that  the  temperature  of  his  theatre  is 
his  outstanding'  asset  during  the  summer 
months.  In  fact,  quite  often  it  is  even  more 
valuable  than  the  program  itself  .  .  .  this  is 
a  proven  fact  .  .  .  thousands  and  thousands  of 
patrons  during  the  hot  summer  months  and 
especially  during  real  hot  spells  seek  shelter 
in  your  theatre  where  they  obtain  temporary 
relief  from  the  broiling  sun  and  scorching 
heat  of  the  streets. 

The  average  theater  has  a  lot  of  money 
invested  in  their  Cooling  System.  When  they 
first  put  it  in,  while  it  was  new  to  them,  they 
got  behind  it  .  .  .  plugged  it  ...  it  is  just  as 
essential  to  do  this  now  as  it  was  before,  be- 
cause like  the  iceman,  when  the  weather  is 
hot,  you  have  got  something  to  shout  about 
.  .  .  you  have  something  that  there  is  a  de- 
mand for  .  .  .  you  may  not  always  be  able 
to  get  the  best  of  pictures  which  you  can 
sell  without  cooling  and  relief  from  the  heat 
.  .  .  and  don't  forget  this  cannot  be  done  with 
a  trailer  on  your  screen  this  week,  a  little 
notice  in  your  ad  and  your  program.  You  have 
got  to  keep  it  before  them  every  single  day 
so  as  to  preclude  the  possibility  of  their  for- 
getting about  it. 

Utilize  any  and  every  means  at  your  dis- 
posal .  .  .  programs  .  .  .  newspapers  .  .  .  lobby 
and  most  of  all  your  screen  because  of  your 
screen  you  can  utilize  a  trailer  that  will  sell 
your  cooling  system  in  the  most  effective  man- 
ner. 

Prepare  a  series  of  five  cooling  system  trail- 
ers. Tell  about  the  comfort  and  relief  that 
your  theatre  has  in  store  for  them  which  can 
be  used  prior  to  the  starting  of  your  cooling 
system  and  the  others  remind  your  patrons  of 
the  fact  that  your  cooling  system  is  in  opera- 
tion and  how  delightful  and  pleasant  it  makes 
your  theatre. 

When  you  sell  your  patrons  you  are  going 
just  a  step  further  than  that,  because  if  they 
are  sold  on  the  idea  that  your  theatre  has 
a  wonderful  cooling  system  ...  it  is  a  cool 
and  delightful  spot  to  go  to  in  the  summer 
time  and  if  you  get  them  thoroughly  sold  on 
it,  they  are  going  out  and  sell  the  idea  to 
others.  The  word  of  mouth  advertising  that 
can  be  gained  in  this  respect  is  tremendous. 

Don't  wait  until  the  hot  weather  hits  you 
.  .  .  start  now  .  .  .  institute  a  regular  cam- 
paign to  sell  the  outstanding  attraction  that 
you  have  to  offer  your  patrons  during  the 
summer  months. 

Utilize  your  screen  .  .  .  newspapers  .  .  . 
programs  .  .  .  lobby  displays  .  .  .  make  your 
theatre  look  cool  .  .  .  remember  now  is  the 
time  to  plug  your  Cooling  System  .  .  .  don't 
wait  until  it  is  too  late. 


paper  which  sponsors  the  deal.  "Home- 
makers"  is  the  DeBoth  Homemakers  School, 
presided  over  by  the  Mrs.  Delaney,  men- 
tioned in  the  ads  and  stories. 

Before  we  sign  off  with  a  reminder  to 
give  serious  thought  to  promotion  of  a  cook- 
ing school  such  as  Phelan  has  under  way, 
let  us  tell  you  about  a  gag  that  he  pulled 
some  time  ago  when  playing  "Shanghai  Ex- 
press." Tommie  has  a  stand-in  with  a 
Chinee  laundryman  down  in  his  town,  and 
prevailed  upon  him  to  design  an  original 
poster  to  provide  some  bonafide  atmosphere. 
His  friend  came  through  and  the  gag  was 
good  for  a  story  on  the  amusement  page. 

But  to  return  to  the  subject  of  cooking 
school  tie-ups.  Seriously,  we  believe  that 
Phelan  has  a  corking  scheme  under  way 
in  his  town  for  the  building  of  patronage 
and  good  will  for  his  theatre.  Its  greatest 
value,  however,  lies  in  the  fact  that  every 
reader  of  the  newspaper  is  made  Para- 
mount-minded while  the  tie-up  is  in  force. 


GROVE  PROMOTING 
CO-OP  ADS  AMONG 
LOCAL  MERCHANTS 

Here  is  a  reproduction  of  one  of  two  co- 
operative ads  promoted  not  long  ago  by  H. 
D.  Grove,  manager  of  the  Fort  Theatre, 
Rock  Island,  111.  The  half-page  was  entirely 
paid  for  by  a  dairy  concern  and  the  stunt 
celebrated  a  nickel  matinee.  One  cap  from 
a  bottle  of  the  advertised  milk  and  five  cents 
entitled  a  youngster  to  admittance  to  the 
show  any  time  before  6  P.  M.  on  Saturday. 
In  addition  to  the  splendid  break  received 
by  the  theatre  or  space,  note  mention  of 
attraction  in  box  in  upper  portion  of  the  ad. 


KffiiKi  STRICTLY] 

DISHONORABLE' 


ft 


COMINC  SATURDAY- fo"  two  ..ri  oki 


LAUGH! 


WILL 

ROGERS 


"BUSINESS-  PLEASURE" 


COOD  CLEAN  FUN  tor  ihe  ENTIRE  FAMILY! 


The  other  free  ad  was  a  three  column 
affair  a  half  page  in  depth  secured  through 
a  tie-up  with  the  local  street  car  company. 
This  ad  was  headed,  "It's  Good  Business 
and  Real  Pleasure  to — Go  By  Trolley — Ride 
the  street  car  when  you  go  to  see  Will 
Rogers  in  Business  and  Pleasure  at  the  Fort 
Theatre."  As  in  the  ad  described  in  the 
preceding  paragraph,  picture  and  theatre 
again  predominated. 

That  was  nice  work  on  the  part  of  Grove 
and  there's  plenty  of  evidence  in  the  two  ads 
of  his  sales  ability.  Grabbing  the  large  end 
of  cost  free  ads  appears  to  be  one  of  this 
Round  Tabler's  specialties. 


ROUND  TABLE  BIOGRAPHIES 

Starr  A.  Duell  was  born  in  Chicago,  111., 
August  22,  1906,  which  makes  him  25  years 
old  at  this  writing.  Apparently  he  migrated 
to  California  at  an  early  age,  for  at  15  we 
find  him  in  Alham- 
bra,  Calif.,  attending 
high  school  and  ush- 
ering at  the  Alham- 
bra  Theatre. 

Later  on  in  life  he 
went  to  San  Fran- 
cisco and  ushered 
for  a  Publix  house, 
until  he  was  made 
assistant  manager  of 
the  St.  Francis  The- 
atre. He  also  acted 
as  treasurer  for  both 
California  and  Gren- 
ada Theatres,  and 
after  taking  a  short  leave  of  absence  was 
assigned  to  the  Paramount  Theatre  in 
Seattle,  Wash.,  as  assistant  manager.  He 
was  later  transferred  to  the  Paramount 
Theatre,  in  Portland,  Ore.,  and  again  re- 
turned to  the  Metropolitan  in  Seattle,  re- 
maining there  until  the  house  was  closed 
in  1930. 

Duell  has  managed  two  theatres  during 
his  career  in  show  business — the  Metro- 
politan in  Seattle  and  the  Paramount  in 
Provo,  Utah.  He  is  at  present  located  at 
the  latter  named  house  and,  according  to 
his  statement,  expects  to  remain  in  the 
show  selling  game  for  the  rest  of  his  life. 


Stan  A.  Duell 


June    25,  1932 


MOTION    PICTURE  HERALD 


57 


"WAKE  UP,  MANAGERS" 

Ted  Toddy,  of  Atlanta,  Offers 
Some  Excellent  Suggestions  to 
Showmen    Going    Haywire  I 


MONTHLY  CALENDAR 
IS  POPULAR  MEDIUM 
FOR  CHAS.  HAYMAN 

Here  is  a  reproduction  of  the  monthly 
calendar  mailed  out  by  Charles  Hayman, 
manager  of  the  Victory  Theatre,  San  Jose, 
Calif.  It  measures  approximately  9  inches 
by  12  inches,  folds  exactly  in  halves  for 
mailing  and  carries  the  regulation  post  of- 
fice permit. 


//MAT3^20c\\ 
HlEVE.  30cJ) 

»/MATS.  15c\\ 
EVE.  ZOc J) 

S  « tUPERKM.  THEATRE 

ICTM 

Re-opens  Saturday  Nite,  6:30  p.m. 

EAward  G.  Robinson  m 

"HATCHET  MAN" 

Program  for  May,  1932 

Sunday     |  Mond«> 

Friday       |  Saturday 

1 

Ratchet 
Man 

iMSuk, 

2            3            4  5 
Wallace  Beery  •  Clark  Gable 

HELL  DIVERS 

with  DOROTHY  JORDAN.  CONRAD  NAGEL, 
CUFF  EDWARDS,  'IARJORIE  RAMBEAU 

■hewing  In  foarwl 

BEN  HUB 

with  RAMON  NOVARRO 

WUBw  Pr"(fl  - 

High  Pressure 
Cheaters  at  Play 

Gnu  Cm  of  Comedy  Sim 

16           11  12 

Mata  Hari 

GRETA  GARBO.  RAMON  NOVARRO, 
LIONEL  BARRY  MO  RE.  LEWIS  STONE 

Girl  ot  the  Rio 
Tonlte  or  Never 

Cock  of  the  Air 
Law  and  Order 

17            18  19 
GEORGE  ARLISS 

The  Man  Who 
Played  God 

The  Guardsman 
Good  Sport 

22  23 

HAftJtY  CAREY  ™ 

Border  Devils 

Racing  Youth 

24           25  26 
MARION  DA  VIES 

Polly  &  Circus 

CLARK  GABLE 

27  28 
WILL 

ROGERS 

BUSINESS  and  PLEASURE 

PASSIONATE 
PLUMBER 

3!           1  2 
Spence  Tracy 

SKY  DEVILS 

—  WUS'mm  Hoy  A 

COMING  ATTRACTIONS 
"Btail  Bf  ,hl  aty 
"F.'rc™  Sort  My  CSW 

"Lot!  S<j*a4t<m" 

Many  of  our  members  located  in  com- 
munities similar  to  Hayman's  are  putting 
monthly  calendars  to  good  use  in  the  out- 
lying and  rural  districts  and  find  little  diffi- 
culty in  finding  places  to  hang  them  up.  This 
one  appears  to  be  strictly  a  piece  of  theatre 
advertising,  no  ads  being  carried  to  offset 
cost  of  printing  and  distributing.  We  be- 
lieve it  is  distinctive  because  of  legibility 
of  all  copy. 


TRUCK  PLUGGED  SHORT 


Picture  above  shows  one  of  the  18  trucks 
promoted  by  Charles  Smakwitz  ,  Warner 
showman  in  Albany,  N.  Y.,  to  plug  Babe 
Ruth  shorts  for  a  full  week.  The  deal  was 
made  with  a  popular  local  newspaper  and 
in  return  the  theatre  gave  the  paper  screen 
publicity. 


R.  B.  SMITH  has  purchased  the  Lake 
Theatre,  Lake  Providence,  La.,  from  Ira 
McCaskell.  Eugene  Johnson  has  taken 
over  operation  of  the  Princess  Theatre, 
Roseau.  Minn. 


THE  old  cry  of  the  weaklings  must  stop. 
The  self-pity  and  bunch  of  hoke  that 
goes  along  with  it  must  stop.  Exhibi- 
tors and  managers  must  awaken  to  the  fact 
that  they  have  pictures  to  sell.  Either  they 
must  become  wide  awake  and  join  the  ranks 
of  live  wire  managers  or  some  hundreds  will 
join  the  line  of  job  seekers.  The  tip-off  is 
given  to  you  now.  Straight  from  the  shoul- 
der and  based  on  observation  and  pure  logic. 
Either  take  it,  obey  it,  or  suffer  the  conse- 
quences. 

The  most  radical  change  in  the  history  of 
motion  pictures,  a  change  that  concerns 
every  individual  connected  with  the  indus- 
try, from  porter  to  chief  executives,  will 
be  in  effect  before  very  long.  This  change 
has  been  due  for  some  time  and,  regardless 
of  what  one  might  say,  is  of  absolute  neces- 
sity. 

Manpower.  Manpower,  is  in  demand. 
Theatres  must  be  run  by  human  individuals, 
human  brains  and  human  action.  The  suc- 
cess of  the  theatre,  from  the  100  seat  house 
to  the  5,000  seat  house,  is  dependent  upon 
and  solely  left  to  the  responsibility  of  the 
manager.  Every  theatre  in  the  country, 
every  employee  of  the  theatre,  and  every 
manager  is  on  the  spot.  Theatres  are  not 
coming  out  of  the  red.  Something  is  wrong, 
and  a  100  to  1  shot,  it  is  the  fellow  who 
is  asleep  in  the  beautiful  chair  in  the  man- 
ager's office. 

Go  After  Business! 

A  successful  manager  of  a  theatre  must 
employ  the  same  practice  as  the  successful 
manager  of  a  haberdashery  store,  grocery 
store,  or  what  have  you.  Go  after  business. 
Get  out  and  do  something.  Watch  your 
house.  Holler,  exploit,  advertise — let  the 
town  know  that  you  are  operating  a  theatre 
and  offering  entertainment  inside  of  that 
theatre.  What  in  the  thunder  are  you  there 
for  ?  Your  secretary  can  take  care  of  your 
office ;  never  mind  your  office  work.  Get 
out  and  stir  up  some  business.  You  are 
selling  pictures.  Well,  sell  them.  Don't 
play  golf  or  go  swimming  or  try  to  be  a 
politician.  You  are  paid  to  run  a  house, 
not  to  ramble  on  the  golf  greens  or  chew 
a  politician's  cigar.  Don't  leave  everything 
to  your  assistants.  Work  with  them.  Help 
them.  Study  your  attractions.  Read  your 
press  books,  and  carry  on  yourself. 

Merchandising  —  Always! 

The  success  of  the  motion  picture  theatre 
is  based  solely  and  only  on  exploitation,  pub- 
licity and  advertising.  Every  manager 
should  know  every  phase  of  publicity  and 
advertising,  or  stop  managing  a  theatre. 
Titles  are  the  bunk,  as  well  as  so-called 
office  hours.  Director  of  this  or  director  of 
that  means  nothing.  Stop  being  called  Mr. 
So-and-So,  forget  you  are  the  manager  of 
the  house,  and  then  you  will  get  somewhere. 
How  well  do  you  know  your  newspaper 
editor?  Who  is  the  manager  of  the  classi- 
fied page?  Who  is  the  radio  announcer  in 
your  town  ?  Do  you  know  the  heads  of 
societies  in  your  town?  How  well  do  you 
know  this  or  that?  You  get  my  point,  don't 
you  ? 


Spend  To  Make  Money! 

For  a  long  time  you  have  been  told  and 
shown  that  in  order  to  make  money  you 
must  spend  money.  The  war  is  not  over. 
It  is  necessary  to  fight  for  your  audience. 
Go  out  and  spend  some  dough.  Take  some 
space  in  newspapers,  take  a  large  space, 
bring  out  the  old  bally  truck,  plaster  your 
town  with  24  sheets,  3's  and  singles.  Work 
in  your  local  tieups.  Contact  your  societies 
and  local  organizations  and  keep  those  con- 
tacts tiptop  all  the  time.  Become  a  regu- 
lar fellow.  Work  every  angle  you  can  .  .  . 
then  watch  your  house  turn  to  the  good 
old  black  side  of  the  ledger. 

How  many  managers  keep  posted  on  ad- 
vertising and  exploitation  stunts  that  have 
been  pulled  by  some  other  town?  How 
many  managers  follow  the  trend  of  theatres 
.  .  .  why  some  are  a  success  and  others 
failures  ?  This  material  has  been  on  your 
desk  almost  since  your  house  was  built. 
Every  trade  paper  carries  this  news  and 
information.  Every  press  book  gives  you 
all  the  assistance  necessary.  Yet  you'll  ask 
how  it  can  be  done.  Forget  some  of  those 
individual,  outstanding  ideas  of  yours,  if 
you  are  doubtful.  Just  get  the  old  stunt 
book  out,  the  press  book  dusted  off  .  .  . 
and  go  to  work.  You  have  a  mine  of  stunts 
for  your  own  town  .  .  .  already  prepared 
and  tested. 

Managers  Who  Manage! 

Another  thing,  the  most  vital  one  of  them 
all.  Every  manager  is  employed  for  the 
sole  purpose  of  managing  A  THEATRE, 
not  to  manage  himself.  Spend  every  min- 
ute of  your  day,  every  line  of  publicity, 
every  story  on  your  picture  and  theatre, 
not  on  yourself.  That's  common  sense.  Your 
public  comes  in  to  see  your  picture  and 
theatre  and  not  to  pay  you  a  social  call. 
A  good  fellow  is  a  great  help  to  the  suc- 
cess of  the  theatre,  but  at  the  same  time, 
your  house  must  get  all  the  breaks  in  every 
way. 

Stop  here,  consider  and  study.  Take  your 
own  house,  the  very  house  you  manage. 
Study  it  thoroughly,  and  whatever  you  do, 
use  pure  common  sense  and  thought  of 
every  day  logic.  Lo  and  behold,  you  will 
see  the  way  out.  Don't  kid  yourself  now. 
By  doing  so,  you  are  only  kidding  your 
job,  because  theatre  owners,  both  indepen- 
dent and  chain,  are  all  fed  up  on  the  old 
bunk.  Either  do  or  get  out.  If  you  don't 
want  to  get  out,  then  get  busy  and  do  it 
NOW. 


Gurnet-re  on  the  Job 

Judging  from  the  appearance  of  the 
amusement  page  of  a  Santa  Rosa,  Calif., 
newspaper,  Barney  Gurnette,  manager  of 
the  California  Theatre  in  that  city,  still  has 
his  health  and  knack  of  dropping  around  to 
see  his  editor  friends.  A  tear  sheet  we  have 
at  hand,  half  of  which  is  devoted  to  theatri- 
cal news,  is  fully  90  per  cent  Gurnett-Cali- 
fornia  readers.  All  of  which  must  mean 
something. 


58 


MOTION    PICTURE  HERALD 


June    25,  1932 


SCHOEPPEL  OBTAINED 
GOOD  RESULTS  WHEN 
SELLING  BROWN  FILM 

Following  is  John  E.  Schoeppel's  contri- 
bution to  the  prize  contest  being  conducted 
by  Warner  Bros,  for  best  campaigns  on 
"Fireman,  Save  My  Child."  Schoeppel  man- 
ages the  Midwest  Theatre,  Oklahoma  City, 
Okla.,  and  when 
selling  this  picture 
he  kept  in  mind 
that  good  old  form- 
ula of  maximum  re- 
sults at  minimum 
expense.  A  variety 
of  routine  and  novel 
exploitation  and 
advertising  pro- 
duced excellent  re- 
sults. Zone  Man- 
ager George  Hen- 
ger  and  the  entire 
local  Warner  or- 
ganization put  their 
shoulders  to  the 
wheel. 

Practically  all 
ideas  used  in  this 
campaign  originat- 
ed from  within  the 
local  group  of 
showmen,  as  is  in- 
dicated in  advance 
newspaper  copy.  Pepper  Martin,  world 
series  baseball  hero,  makes  his  home  in  Ok- 
lahoma City  and  the  baseball  angle  was 
immediately  tied  up  with  him.  All  newspa- 
per advertising  at  that  time  and  a  portion 
of  lobby  ads  hammered  home — "Meet  the 
Only  Guy  Who  can  Make  Pepper  Martin 
Look  like  a  Boob."  A  seven-foot  cutout  of 
Brown  in  the  lobby  carried  the  same  copy 
front  and  back.  The  idea  behind  the  copy 
was  to  attract  masculine  and  kiddie  trade. 

Loan  of  an  old-fashioned  firebell  and  a 
siren  from  the  local  department  greatly 
helped  with  the  presentation  of  a  novel 
trailer.  As  it  hit  the  screen  ushers  behind 
the  curtain  hammered  on  the  bell  while 
others  turned  the  crank  of  the  siren.  This 
produced  a  startling  effect  in  the  theatre. 
As  soon  as  sound  hit  the  screen  noise  was 
silenced,  but  a  final  round  given  after  Brown 
had  finished  dialogue  and  trailer  faded  out. 


cms 


Two  of  the  photos  on  this  page  show 
outer  and  inner  lobby  displays  built  by  the 
art  department  of  the  Midwest.  The  one 
at  entrance  to  lobby  was  used  during  run 
of  picture  and  the  other  will  show  how  ac- 
companying copy  was  given  a  local  slant. 
Gov.  "Alfalfa  Bill"  Murray  refers  to  "ring- 
ing the  fire  bells"  and  copy  on  hat  applied 
to  a  suburban  community  which  is  the  butt 
of  many  jokes.   The  small  photo  shows  a 


Bachelors! 

The  staff  of  the  New  Missourian 
theatre  in  Columbia,  Mo.,  is  boast- 
ing, and  apparently,  with  good  rea- 
son. They  claim  to  be  the  best  edu- 
cated individual  outfit  in  the  busi- 
ness, with  eight  candidates  for  col- 
lege degrees,  a  former  high  school 
principal  and  one  man  due  for  his 
third  degree  numbered  among  them. 
The  University  of  Missouri  is  the 
education-dispenser  for  the  lot.  The 
manager,  Rex  P.  Barrett,  holds  an 
A.B.  and  M.A.  with  a  Ph.D.  due  this 
year.  The  head  usher,  the  ticket 
seller  and  two  others  receive  A.B.'s 
at  next  spring's  commencement;  an- 
other usher  is  set  for  his  Bachelor 
of  Journalism  degree  in  January  and 
the  projectionists  divide  their  time 
between  the  booth  and  the  schools 
of  Journalism  and  Engineering,  re- 
spectively. At  any  rate,  they  all 
have  the  same  Alma  Mater. 


sample  of  original  newspaper  advertising 
that  carries  out  the  same  idea. 

Again  using  the  Pepper  Martin  angle,  a 
tie-up  was  made  with  the  local  A.  G. 
Spalding  branch  for  a  special  window  that 
displayed  baseball  accessories  and  Joe  E. 
Brown  copy.  Two  other  special  windows 
were  secured  with  a  hardware  firm  and  an- 
other store. 

Another  advance  stunt  pulled  six  days 
before  opening  was  a  preview  for  the 
younger  element  for  the  dual  purpose  of 
attracting  revenue  and  word-of-mouth  com- 
ment. This  also  attracted  out-of-town  visi- 
tors in  search  of  week-end  entertainment. 
The  following  Saturday  night,  or  during 
run  of  picture,  another  special  midnight 
show  was  held.  Both  were  highly  success- 
ful. 


There  can  be  no  doubt  that  Schoeppel 
and  his  crew  put  over  a  corking  campaign 
on  this  picture,  which  makes  him  eligible 
as  one  of  the  contenders  for  serious  money 
in  the  current  race  for  honors  on  "Fire- 
man." Many  of  his  ideas  will  be  useful  to 
other  members  of  this  Club  and  we  are  glad 
of  the  opportunity  to  pass  them  along.  Inci- 
dentally, we'd  like  to  have  some  examples 
of  the  attractive  art  work  being  turned  out 
by  the  Midwest's  art  department.  We  can 
clearly  see  from  photos  that  the  boys  who 
are  creating  this  work  are  right  on  the 
job.  That  front  must  have  been  a  corker 
and  we'd  like  some  close-ups  of  other  work. 
Shoot  some  along,  Postermen,  so  we  can 
show  the  rest  of  the  gang  what  you  are 
doing. 


HERE'S  SOME  STUNTS 
LOUIS  COLLINS  USED 
TO  BOOST  BOX  OFFICE 

One  of  our  recently  elected  members, 
Louis  V.  Collins,  manager  of  the  Illinois 
Theatre,  Metropolis,  111.,  has  been  boosting 
mid-week  slump  in  trade  by  tying  up  with 
local  merchants  for  a  "Merchants'  Night." 
He  holds  these  shows  on  Wednesdays  and 
Thursdays  and  each  merchant  donates  $5  to 
the  expense  fund.  It's  really  a  two-for-one 
stunt,  as  the  tickets  given  out  by  the  mer- 
chants with  each  35c  purchase  entitle  the 
holder  to  a  free  admission  if  accompanied 
by  another  paid  admission,  but  it's  the  kind 
of  a  two-for-one  that  the  merchant,  not  the 
theatre,  pays  for.  Thus,  in  addition  to 
being  paid  for  the  tickets,  the  theatre  comes 
in  for  much  boosting  and  advertising  from 
the  several  merchants. 

While  Collins  has  a  limited  amount  of 
talent  to  draw  upon  in  his  town  for  Amateur 
Nights  he  has  tried  these  affairs  out  and 
found  the  move  a  good  one  for  stimulating 
summer  trade.  He  arranged  with  a  mer- 
chant for  the  give-away  of  a  radio  for  the 
first  show  and  since  then  has  handled  other 
give-aways,  in  the  usual  fashion,  at  various 
times.  It  took  him  four  days  to  sell  a  baker 
the  idea  of  furnishing  the  first  radio  but 
the  baker  came  around  later  on  and  wanted 
to  know  when  he  could  get  in  on  another 
show,  stating  that  his  trade  had  been  in- 
creased 35  per  cent  through  customers  sav- 
ing the  wrappers  on  the  bread. 

Collins  also  works  in  with  the  local  high 
school  and  United  Charities.  Each  year  he 
holds  a  benefit  for  the  school  club  and  after 
expenses  are  taken  out  for  the  show  the 
students  receive  50  per  cent  for  selling 
tickets.  Last  Fall  he  held  a  toy  matinee  for 
the  benefit  of  the  local  charity  group  and  as 
the  result  a  truckload  of  toys  was  hauled 
away  and  distributed  to  poor  children.  The 
show  did  hurt  the  night  trade,  he  states,  but 
figures  that  the  theatre  was  repaid  a  hun- 
dredfold in  creation  of  good  will. 

To  know  his  townspeople  and  those  in 
neighboring  towns  is  one  of  Collins'  pet 
theories  for  getting  somewhere  in  show- 
business  and  it's  easy  to  see  that  he  puts 
action  behind  this  idea.  All  of  which  is  in 
line  with  this  Club's  stand  that  managers 
who  are  making  good  should  be  left  alone 
and  not  moved  off  to  some  strange  city. 
Don't  wake  us  up,  Louis,  let  us  dream  on 
.  .  .  maybe  the  big  shots  will  some  day  come 
to  realize  this  fact. 


GOLD  IS  BUSY  WITH 
BIG  JUNE  FESTIVAL; 
MORE  DETAILS  LATER 

Erwin  Gold,  supervisor  of  Randforce  the- 
atres in  the  Bensonhurst  section  of  Brook- 
lyn, N.  Y.,  is  very  active  these  days  with 
his  June  Festival,  which  holds  promise  of 
being  one  of  the  most  elaborate  affairs  of  its 
kind  ever  held  in  the  community.  A  King 
and  Queen  of  the  Festival  are  to  be  elected, 
motion  pictures  of  the  ceremonies  taken,  with 
all  expenses  paid  by  participating  merchants. 

His  recent  activities  also  included  the 
booking  of  five  benefit  theatre  parties,  the 
successful  appearance  of  "Uncle  Robert,"  a 
Boy  Scout  Parade  and  special  evenings  set 
aside  for  give-aways  by  merchants. 

Gold  is  an  enthusiastic  showman  and  one 
of  the  live  wires  on  the  Randforce  circuit. 
We  are  sure  that  Club  members  will  be  in- 
terested in  hearing  details  of  his  June  Fes- 
tival. 


June    25,  1932 


MOTION    PICTURE  HERALD 


5° 


PERSONALITIES 


RALPH  RAVENSCROFT,  manager  of 
the  Rialto  Theatre,  Washington,  D.  C,  until 
this  house  was  closed  for  the  summer,  is 
back  on  his  former  job  as  Universal's  direc- 
tor of  publicity  and  exploitation  for  the 
Southwest  district. 

V 

I.  W.  WHITE,  associate  in  the  past  with 
Harry  Brandt  theatres,  Brooklyn,  N.  Y.,  has 
been  made  manager  of  the  recently  reopened 
Empire  Theatre,  Broadway  section  of 
Brooklyn. 

V 

E.  H.  BARKER,  formerly  of  Plymouth, 
Ind.,  has  reopened  the  Gem  Theatre,  Mil- 
ford,  Ind.,  and  will  operate  as  an  independ- 
ent. 

V 

A.  H.  MACK  is  the  new  proprietor  of  the 
Pantages  Theatre,  Kansas  City.  He  was 
president  of  the  Charmo  Amusement  Co., 
which  operated  the  house  after  Pantages 
gave  up  the  lease.  L.  M.  Garman  will  be 
retained  as  manager. 

V 

CASEY  EDINGER  is  the  new  manager 
of  the  Empress  Theatre,  Denver,  Colo. 

V 

R.  E.  GRIFFITH,  Denver  theatre  man, 
has  been  celebrating  the  arrival  of  a  baby 
daughter,  Julie,  at  his  home. 

V 

HARRY  HUFFMAN,  well  known  Den- 
ver showman,  has  extended  matinee  prices 
one  hour  at  his  Rialto,  Aladdin  and  Tabor 
Theatres. 

V 

VINCENT  S.  HENNEN,  proprietor  of 
the  Midway  Theatre,  Burlington,  Colo.,  and 
Miss  Clarice  Hamilton,  of  Denver,  were 
recently  married. 

V 

GORDON  REAP,  city  manager  for 
Sparks  houses  in  Ocala,  Fla.,  recently  an- 
nounced that  the  Ella  Theatre  would  be 
remodeled  to  the  tune  of  $5,000  and  re- 
opened under  name  of  Ritz. 

V 

JACK  CONDY,  formerly  manager  of  the 
Hill  Street  Theatre,  Los  Angeles,  Calif.,  is 
now  holding  down  the  job  of  house  man- 
ager at  the  Golden  Gate  Theatre,  San  Fran- 
cisco. 

V 

EMIL  NUMAN,  former  publicity  man- 
ager at  the  Orpheum  Theatre,  San  Fran- 
cisco, has  been  appointed  publicity  director 
for  the  Golden  Gate  Theatre. 

V 

C.  M.  RALSTON,  owner  of  the  Moran 
Theatre,  Moran,  Kas.,  has  completed  instal- 
lation of  a  new  ventilating  system. 

V 

J.  LOUIS  ROME,  well  known  Baltimore 
showman  and  business  manager  of  the  As- 
sociated Theatre  Owners  of  Maryland,  Inc., 
has  been  busily  engaged  with  preparations 
for  a  testimonial  dinner  for  Francis  Michel, 
speaker  of  the  House  of  Delegates,  during 
the  last  session  of  the  Maryland  General 
Assembly,  for  work  done  promoting  the 
liberal  Sunday  ordinance. 

V 

FRED  LAWN,  manager  of  the  Dickin- 
son Theatre,  Slater,  Mo.,  was  an  eye  wit- 
ness of  the  recent  capture  by  his  night 
watchman  of  a  bandit  who  attempted  to 
walk  off  with  box  office  receipts. 

V 

LAWRENCE  LEHMAN,  manager  of 
the  Mainstreet  Theatre,  Kansas  City,  re- 
cently staged  an  amateur  musical  contest  on 
two  successive  nights.  A  musical  instru- 
ment dealer  was  tied  up  for  the  occasion. 


GEORGE  L.  GRAVENSTEIN,  manager 
of  the  Carman  Theatre,  an  independently 
operated  picture-vaudeville  house  in  Phila- 
delphia, Pa.,  will  be  in  charge  of  Young's 
Million  Dollar  Pier,  Atlantic  City,  for  the 
summer  season.  He  is  a  showman  of  long 
experience. 

V 

TED  GAMBLE,  appointed  manager  of 
the  Fox-Rialto  Theatre,  Portland,  Ore.,  not 
long  ago,  has  been  named  general  manager 
of  Fox  Portland  theatres,  including  the  Fox- 
Paramount,  the  Broadway,  United  Artists, 
the  Hollywood,  and  the  Liberty  in  Astoria. 

V 

ED  COCHRANE,  owner  of  the  Fair- 
mount  Theatre,  Fairmount,  Mo.,  can  do 
other  things  besides  selling  shows.  He  and 
his  sister  were  recently  signed  by  the  RKO 
vaudeville  circuit  to  do  a  song  and  dance 
act. 

V 

CHARLES  VAUGHN,  operator  of  the 
Iris  Theatre,  Bonner  Springs,  Kas.,  has 
closed  his  home  for  the  summer. 

V 

LESTER  OSADCHY,  a  newcomer  to 
showbusiness,  has  reopened  the  Indiana 
Theatre  and  renamed  it  the  Osage. 

V 

NICK  KARL,  with  Hall  Industries  The- 
atres for  the  past  four  years,  and  recently 
in  charge  of  a  house  at  Cuero,  Texas,  has 
taken  over  the  helm  of  the  Rialto  Theatre, 
another  Hall  house  in  Alice,  Tex.  He  re- 
cently joined  the  ranks  of  the  benedicts. 

V 

CLYDE  M.  PRATT,  formerly  manager  of 
the  Rialto  Theatre,  Alice,  Texas,  has  been 
transferred  to  management  of  the  Hall  The- 
atre, Kingsville,  Texas. 

V 

CLAUDE  OLIVARES,  who  is  attached 
to  the  staff  of  the  Rialto  Theatre,  Alice, 
Texas,  is  hereby  cited  as  having  one  of  the 
best  memories  in  showbusiness.  Claude  is 
able  to  name  the  cast  of  characters  of  any 
picture  shown  at  the  theatre  during  the  past 
five  or  six  years. 

V 

M.  E.  BERNHEIMER,  formerly  of  Chey- 
enne, Wyo.,  is  now  in  charge  of  the  Fox- 
Coronado  Theatre,  Las  Vegas,  N.  M.,  re- 
placing Howard  Kuhn,  who  has  been  trans- 
ferred to  Canon  City,  Colo. 


CLUB 

EMBLEM  PIN  ! ! 

Use  This  Blank: 


Managers'  Round  Table  Club 
MOTION  PICTURE  HERALD 
1790  Broadway,  New  York 

Kindly  send  me,  postpaid,   Club 

pins,  for  which  1  enclose  payment  at  $1.00 
per  pin. 


Name  of  Member. 

Theatre  

Address  


City. 


State . 


LEW  MILLER,  formerly  manager  of  the 
Majestic  Theatre,  Mansfield,  Ohio,  has  been 
transferred  to  the  Sigma  Theatre,  Lima. 
Johnnie  Manuel,  of  Warner's  Plaza  Theatre, 
Sandusky,  succeeds  to  the  Mansfield  post. 
V 

I.  J.  SEGALL,  former  manager  of  the 
Frankford  Theatre,  Philadelphia,  Pa.,  has 
been  made  manager  of  the  Palace  Theatre, 
Salem,  N.  J.,  a  house  recently  taken  over 
by  Dave  L.  Segal,  of  Philadelphia. 

V 

MURRAY  SCHATEN  is  the  new  man- 
ager of  the  Gem  Theatre,  New  York  City. 
He  was  formerly  in  charge  of  the  Majestic. 

V 

GLEN  DICKINSON,  head  of  the  Dick- 
inson Theatre  Circuit,  recently  announced 
the  following  changes:  Harry  Wren,  for- 
merly of  the  Varsity,  Lawrence,  Kas.,  has 
been  made  manager  of  the  Dickinson,  Chil- 
licothe,  Mo.  The  Varsity  has  been  closed 
for  the  summer.  A.  B.  Cantwell,  of  the 
Chillicothe  house,  has  been  transferred  to 
the  Dickinson  at  Marceline,  Mo.  John 
Moulder  has  been  transferred  from  Marce- 
line to  Ossawatomie,  Kas. 

V 

LOUIS  CHARNINSKY,  well  known 
Kansas  City  showman  and  former  manager 
of  the  Pantages  Theatre  in  that  city,  can't 
keep  away  from  lights.  He  has  opened  a 
lamp  shop  in  the  Uptown  Theatre  Building, 
Kansas  City. 

V 

BARNEY  DUBINSKY  is  again  back  on 
the  job  as  district  manager  of  the  Publix- 
Dubinsky  circuit,  in  charge  of  theatres  out- 
side Kansas  City. 

V 

W.  W.  DAILARD,  advertising  director 
and  publicity  manager  for  Publix-Dubinsky, 
Kansas  City,  now  has  the  additional  re- 
sponsibility of  city-managing  four  local 
theatres. 

V 

HAROLD  WRIGHT,  manager  of  the 
State  Theatre,  Hollister,  Calif.,  was  recently 
elected  a  councilman  of  his  city. 

V 

EVERETT  HOWELL,  proprietor  of  the 
Monache  Theatre.  Porterville,  Calif.,  re- 
cently turned  his  house  over  to  a  gang  of 
"old  time  fiddlers"  and  the  show  proved 
such  an  attraction  that  it  was  moved  for 
a  holdover  to  the  largest  auditorium  in  the 
city. 

V 

FRANK  WEATHERFORD,  house  man- 
ager of  the  Palace  Theatre,  Denton,  Texas, 
was  recently  named  resident  manager,  suc- 
ceeding Marsline  K.  Moore,  who  has  been 
transferred  to  Fort  Worth,  Texas,  to  take 
charge  of  Publix  de  luxe  operation.  The 
latter  succeeds  Clifford  Stiff,  who  is  now 
with  J.  J.  Friedel  in  Minneapolis  territory. 
The  changes  were  announced  by  Maurice 
Barr,  division  manager. 

V 

FLYNN  J.  STUBBLEFIELD  (Colonel), 
manager  of  the  Strand  Theatre,  Louisville. 
Ky.,  is  celebrating  the  arrival  at  his  home  of 
Flynn,  Jr.,  seven  pounds,  two  ounces,  born 
June  14. 

V 

HARRY  GOLUB,  former  manager  of  the 
RKO  Orpheum  Theatre, _  Salt  Lake  City,  re- 
cently resigned  his  position  to  join  the  staff 
of  a  local  radio  broadcast  studio. 

V 

MARTIN  LANGER  is  the  new  manager 
of  the  Majestic  Theatre,  Willits,  Calif. 


60 


MOTION    PICTURE  HERALD 


June    25,  1932 


WHY  DELAY  ANY  LONGER-JOIN  NOW! 


LOUIS  HELLBORN'S  name  will  have  a 
familiar  ring  to  the  ears  of  many  showman- 
members  of  this  Club.  He's  the  manager  of 
the  RKO  Hollywood  Theatre  down  in  Fort 
Worth,  Texas,  and  we're  taking  this  oppor- 
tunity to  inform  his  fellow  managers  that 
Hellborn  is  now  a  regular  Round  Tabler 
and  that  they  may  expect  to  hear  what 
methods  he  is  using  to  sell  shows  in  his 
town.  The  Hollywood  is  a  2,000-seater  op- 
erating on  first  run  with  changes  Saturday 
and  Wednesdays,  enough  to  keep  any  man 
on  the  job.  Now  that  you're  one  of  the 
gang,  Louis,  don't  shirk  the  responsibility  of 
your  membership.  Let  the  Club  hear  from 
you  regularly. 

 Wear  Your  Club  Pin!  !  !  

HENRY  H.  ZEIDEL  is  holding  down 
the  job  of  assisting  R.  Pearson  with  the 
management  of  the  New  American  Theatre, 
San  Jose,  Calif.  He  is  an  old  time  showman, 
at  one  time  in  charge  of  a  theatre  on  the 
West  Coast  Circuit,  but  has  been  away  from 
the  game  for  several  years  and  is  starting 
in  again  as  assistant.  He  likes  our  depart- 
ment, and  since  he's  to  do  publicity  work 
for  Pearson,  hopes  to  be  able  to  contribute 
some  interesting  information  for  us  to  pass 
along  to  other  Club  members.  We're  happy 
to  acknowledge  his  application  and  want 
him  to  do  his  bit.  We  know  he'll  regain 
that  rung  of  the  ladder  in  due  time. 

 Wear  Your  Club  Pin!  !  !  ■ 

LORING  MOOTH  is  the  manager  of  the 
Studio  Theatre,  Hollywood,  Calif.,  and  a 
recent  letter  from  this  new  Club  member 
advises  us  that  he  was  promoted  to  this 
post  a  short  time  ago  from  the  rank  of 
assitant  manager.  Good  work,  Loring,  and 
we're  very  glad  to  include  your  name  on  the 
roster.  Your  house  is  described  as  "Holly- 
wood's most  Unique  Theatre."  What's  so 
unique  about  it?  Next  time  you  drop  us  a 
line  tell  us  the  story.  And  don't  get  cold 
feet  just  because,  as  you  state,  your  house 
is  subsequent  run.  Shoot  along  an  account 
of  whatever  you  may  do  in  the  business  of 
show-selling.  Your  fellow  members  will  be 
interested. 

■  Wear  Your  Club  Pin!  !  !  

RAY  MEYER  hails  from  the  good  old 
city  of  Philadelphia,  Pa.,  where  he  manages 
the  Northwestern  Theatre,  and  we're  taking 
this  opportunity  to  acknowledge  his  applica- 
tion for  membership  in  the  Round  Table 
Club.  There  are  a  lot  of  live  showmen  down 
in  his  city  and  this  department  has  been  ex- 
tremely fortunate  in  the  past  in  being  able 
to  pass  along  many  excellent  suggestions 
from  Quaker  City  representatives.  There's 
no  reason  to  even  harbor  a  thought  that 
Ray  will  not  strive  his  level  best  to  live  up 
to  the  good  reputation  set  by  his  neighbors. 
So  shoot  an  account  of  what  you've  been 
doing,  Meyer,  and  we'll  do  the  rest. 

 Wear  Your  Club  Pin!  !  !  

ROBERT  V.  JACKSON  is  located  up  in 
Buffalo,  N.  Y.,  where  he  is  holding  down  the 
job  of  house  manager  for  George  McKenna, 
director  of  the  New  Lafayette  Theatre. 
George  started  in  this  business  as  an  usher 
at  the  Rivoli,  Main  stem,  New  York  City, 
and  subsequently  took  a  course  in  the  Pub- 
lix  Managers'  Training  School.  He  met  up 
with  George  McKenna  out  in  Salt  Lake  City, 
where  he  served  as  assistant  manager  to 
Mack  for  one  year.  We're  mighty  glad  to 
have  Jackson  with  us  and  hope  he'll  do  his 
bit  for  the  Club.  Incidentally,  Bob,  pass 
along  our  best  regards  to  your  chief  and 
ask  him  to  drop  the  Club  a  line  whenever 
he  can  spare  the  time. 


ARCHIE  E.  CONNOLLY  is  the  assist- 
ant manager  and  treasurer  of  the  RKO 
Greenpoint  Theatre,  Brooklyn,  N.  Y.,  and 
we're  also  glad  to  have  the  opportunity  of 
listing  his  name  among  the  assistant  man- 
agers in  this  organization.  When  not  count- 
ing up  the  shekels,  Archie  is  right  on  the 
job  helping  John  Sheridan  manage  the 
house,  and  with  these  two  new  members, 
plus  other  Round  Tablers  over  in  Green- 
point,  our  Club  should  not  suffer  for  news 
from  this  section  of  the  city.  Keep  in  touch 
with  headquarters,  Archie. 

 Wear  Your  Club  Pin!  !  !  ■ 

BOB  WATSON  is  the  manager  of  the 
Cozy  Theatre,  Los  Angeles,  Calif.,  and  he's 
still  another  new  member  of  this  organiza- 
tion to  be  accounted  for.  Four  years  ago, 
before  migrating  to  the  film  capital,  Watson 
was  associated  with  the  Gumbiner  Brothers 
and  Orenstein  and  Wells,  Chicago,  and 
we're  sure  his  former  showman-friends  in 
the  latter  city  will  be  glad  to  know  that  he 
still  has  his  health  and  is  getting  along 
famously  out  on  the  coast.  Glad  to  have  you 
with  us,  Bob,  and  now  let's  have  your  word 
that  you'll  become  a  regular  contributor  to 
these  pages. 

 Wear  Your  Club  Pin!  !  !—  

JOE  C.  GREENFIELD  operates  the 
Franklin  Theatre  in  New  York  City  for 
RKO,  a  3,000-seater  up  on  Prospect  Avenue, 
and  we're  glad  of  the  opportunity  to  intro- 
duce this  experienced  showman  to  his  fellow 
Round  Tablers.  Before  going  with  the  RKO 
Circuit  he  spent  six  years  with  Publix  in 
Des  Moines  and  the  Publix-Balaban-Katz 
group  of  theatres  in  Chicago.  Without  a 
doubt  Joe  has  a  good  show  selling  stunt  up 
hih  sleeve  and  if  we  can  just  get  that  writ- 
ing arm  of  his  working  it's  a  foregone  con- 
clusion that  this  department  will  be  the 
gainer. 


HERE'S   THE  BLANK 


APPLICATION  FOR 
MEMBERSHIP 

MANAGERS'  ROUND 
TABLE  CLUB 

Hey,  "Chick": 

Please  enroll  me  in  the  Club  and 
send  me  my  framed  certificate. 

Name  

Position  

Theatre  

Address  

City  

State  

(Mail  to   Managers'   Round  Table  Club, 
1790  Broadway,  New  York) 


R.  W.  THAYER'S  name  is  another  one 
which  will  be  familiar  to  many  members  of 
this  organization.  He's  another  RKO  man 
to  join  the  Round  Table  Club  and  we're 
glad  of  the  opportunity  to  acknowledge  his 
application  for  membership.  He  manages 
the  2,600-seat  Riverside  Theatre  out  in  Mil- 
waukee, home  of  many  Club  representatives, 
and  addition  of  his  name  to  our  ever-increas- 
ing list  is  further  indication  that  Milwaukee 
will  always  have  mention  of  her  showmen 
among  the  yarns  in  this  department.  Now 
that  you're  one  of  us,  Thayer,  do  your  level 
best  to  let  the  rest  of  the  gang  know  what's 
going  on  at  your  house. 

 rWear  Your  Club  Pin!  !  !  ■ 

THOMAS  O.  DAVIS  has  charge  of  the 
RKO  Palace,  Columbus,  Ohio,  and  with  his 
name  to  add  to  this  constantly  growing  or- 
ganization of  showmen,  the  RKO  contingent 
continues  to  expand  its  ranks.  We've  al- 
ready informed  readers  that  Arden  Strang, 
RKO  publicity  and  advertising  man  in  Col- 
umbus, is  a  Club  member,  and  now  that  the 
Round  Table  has  two  enterprising  repre- 
sentatives at  the  Palace,  this  department 
should  not  surfer  from  lack  of  news.  Get 
the  spirit,  Tom,  and  shoot  along  a  few  show- 
selling  ideas  that  we  can  hand  out  to  your 
fellow  members. 

 Wear  Your  Club  Pin!  !  !  

EDWARD  P.  KENNELLY  is  another 
RKO  man  to  hook  up  with  the  Round 
Table  Club,  and  now's  the  time  to  introduce 
him  to  his  fellow  showmen.  Kennelly  has 
charge  of  the  RKO  Regent  Theatre  out  in 
Grand  Rapids,  Mich.,  a  1,800-seater,  devoted 
to  straight  picture  policy.  We're  mighty 
glad  to  list  his  name  along  with  the  many 
live-wire  showmen  in  this  organization  and 
sincerely  hope  that  he  will  find  time  to  keep 
us  all  informed  on  what  is  going  on  in  show- 
business  out  his  way.  Just  a  short  account 
now  and  then  about  your  campaign,  Ed, 
and  your  duty  will  have  been  fulfilled. 

 Wear  Your  Club  Pin  !  !  !  

W.  F.  FREIDAY  hails  from  over  in  Port- 
land, Ma  ine,  where  he  manages  the  Keith's 
Theatre  for  RKO.  His  is  a  1,900-seat  house 
operating  on  pictures  and  vaudeville  the 
first  half  of  the  week  and  double  features  the 
last  half.  The  Club  has  a  number  of  repre- 
sentatives up  in  Freiday's  section  of  the 
country  and  we're  glad  to  add  his  name  to 
the  list.  We'd  like  to  hear  further  from  this 
newly-selected  member  on  what  methods 
he's  using  to  sell  his  shows. 

 Wear  Your  Club  Pin!  !  !  

ARDEN  R.  STRANG  has  charge  of  ad- 
vertising and  publicity  for  the  RKO  Palace 
and  Majestic  Theatres,  Columbus,  Ohio,  and 
now  that  he's  on  our  list  of  new  Club  mem- 
bers, maybe  we'll  have  an  opportunity  to 
find  out  what's  going  on  in  showbusiness  out 
his  way.  He  has  plenty  to  do  in  looking 
after  the  filling  of  over  3,000  seats,  but  we're 
going  to  hope  there  will  be  sufficient  time 
for  this  newly  elected  Round  Tabler  to  con- 
tribute some  helpful  suggestions  to  this  de- 
partment. We  trust  Strang  will  keep  this 
thought  in  mind. 

 Wear  Your  Club  Pin!  !  .'  

CLYDE  E.  ELLIOTT  is  the  managing 
director  of  the  Melrose  Park  Theatre,  Mel- 
rose Park,  111.,  and  he's  still  another  show- 
man in  line  for  introduction  to  this  big  army 
of  Round  Tablers.  We've  just  received  his 
application  for  membership  in  this  Club  and 
will  take  it  for  granted  that  he  proposes  to 
become  a  regular  contributor  to  these  pages. 
What  was  that  last  stunt  you  used  to  boost 
the  good  old  box  office,  Elliott?  Send  along 
an  account  of  it  so  we  can  pass  the  informa- 
tion alon.ar  to  the  rest  of  our  outfit. 


June    25,  1932 


MOTION    PICTURE  HERALD 


6, 


gg    STAGE  ATT  C  ACT  I C  N  $  gj 

rOC  PICTURE  THEATRES 


NOVELTY 

Buddy  Rogers  and  Orchestra 
New  York  Palace 

Using  a  microphone,  Buddy  announces  that 
the  band  will  play  "That's  Why  Darkies  Were 
Born,"  after  which  the  former  screen  star  in- 
troduces his  band  in  a  novel  manner.  The  band 
then  goes  into  a  chorus  of  "Somebody  Stole  My 
Gal,"  with  the  xylophone  taking  the  lead  and 
Rogers  at  the  drums.  Raymond  Baer,  saxo- 
phone player,  offers  a  clarinet  solo,  esthusiasti- 
cally  received.  Two  boys  each  sing  a  vocal 
chorus  of  "Sweet  Sue"  and  "Lullaby  of  the 
Leaves,"  after  which  Buddy  offers  "You  Can 
Make  my  Life  a  Bed  of  Roses,"  from  "Hot- 
Cha."  Two  others  join  Rogers  in  singing  "All 
of  a  Sudden,"  and  for  a  finale  Buddy  proves 
his  versatility  by  playing  the  trumpet,  oboe, 
drums,  piano,  trombone  and  the  accordion  in 
succession.  For  an  encore  Buddy  shows  how 
movies  are  made,  the  orchestra  clowning 
throughout.  Rogers  got  a  great  big  hand. — 
H.  P. 


Benny  Ross  (2) 

Brooklyn  Madison 

A  young  man  with  personality  plus  and  a 
voice  that  is  most  outstanding,  offers  among 
his  accomplishments  a  singing  routine  of  im- 
personations, of  many  well  known  stars,  win- 
ning the  audience  for  the  entire  17  minutes. 
He  is  full  of  pep,  an  excellent  showman  and  an 
entertaining  performer.  In  decided  contrast  to 
Ross'  snappy  work,  is  his  beautiful  feminine 
assistant,  Maxine,  who  languidly  does  a  high- 
kick  and  turnover  split  routine  and  acts  as  foil 
for  his  laughable  gags.  Maxine  does  her  work 
well,  and  with  a  slow-going  easiness  that  ac- 
centuates Ross'  speedy  deliveries.  The  act  as 
a  whole  is  clean,  entertaining  and  a  show- 
stopper  for  any  billl. — E.  D. 


Duke  Ellington  Orchestra  (21) 

Cincinnati  Albee 

This  organization  of  colored  musicians, 
singers  and  hoofers  headlined  and  occupy  the 
normal  running  time  of  two  regular  acts.  "Hot" 
syncopated  dance  tunes  in  brass  are  featured 
in  the  characteristic  rapid  tempo  for  which  the 
race  is  famous,  and  they  are  done  in  a  man- 
ner indicating  talent  that  is  inherent.  "Mood 
Indigo,"  a  lively,  fast-moving  number,  is  one 
of  the  highlights.  In  the  company  are  Ivy 
Anderson,  Kid  Charleston  and  the  Four  Step 
Brothers,  who  respectively  feature  blues  songs 
and  dancing. 


Lynn  Cowan  &  Co.  (5) 
Milwaukee  Wisconsin 

Here's  an  act  with  plenty  of  snap.  Cowan 
is  a  good  singer  and  adept  at  wisecracks.  He 
sings  "Whistle  Your  Blues  Away"  and  "Wait- 
ing for  You"  with  pep,  accompanied  by  his 
pianist.  Included  in  his  company  is  a  jolly 
young  woman  who  sings  "Too  Many  Tears" 
in  a  deep  bass,  and  two  comedy  tap  dancers 
who  are  also  good  for  several  laughs.  The  act 
opens  with  Cowan  singing  "Whistle  Your 
Blues  Away"  and  closes  with  the  troupe  sing- 
ing the  same  number. 

(Continued  on  next  page,  column  1) 


First  Radio  City  Broadcast 
Starts  Work  on  New  Building 

The  National  Broadcasting  Company  on 
July  2  will  broadcast  over  a  Coast-to-Coast 
network  the  first  air  program  from  Radio 
City  in  New  York.  The  broadcast  will  mark 
the"  laying  of  the  cornerstone  for  the  British 
Empire  Building,  a  unit  in  the  center. 

Lord  Southborough,  heading  the  syndi- 
cate which  has  taken  a  long  lease  on  the 
building,  and  H.  H.  Stevens,  Canadian  min- 
ister of  trade  and  commerce,  will  be  the 
principal  speakers.  The  program  will  be 
sent  via  short-wave  to  England,  there  to  be 
re-broadcast  by  the  British  Broadcasting 
Company. 

"Rio  Rita"  Version  to  Play 

Full  Year  in  Major  Cities 

The  rather  lengthy  version  of  "Rio  Rita," 
musical  success  of  several  years  ago,  which 
played  last  week  at  the  Capitol  in  New 
York,  has  been  routed  for  a  full  year,  until 
June,  1933,  to  play  the  country's  key  cities, 
according  to  Louis  K.  Sidney,  production 
manager  at  the  Capitol. 

The  present  version  of  the  show  contains 
a  cast  of  80,  including  Kitty  Carlisle,  Allan 
Waterous,  Dave  Mallen  and  Earle  Hamp- 
ton in  the  principal  roles.  Others  are  Al- 
berto Carillo,  Joyce  White,  Caryl  Bergman, 
Charles  Mast,  Charles  Pittinger  and  an  en- 
semble of  56.  The  original  musical  score  is 
retained. 


Belgium  Composers  Society 
Sets  New  Music  Tariff  Rates 

The  Society  of  Authors  and  Composers 
of  Belgium  has  established  new  tariffs  on 
musical  authors'  rights  in  the  country,  it 
was  announced  at  the  recent  annual  conven- 
tion of  the  Belgium  Exhibitors'  Association, 
according  to  George  R.  Canty,  American 
trade  commissioner  in  Berlin. 

The  tariff,  effective  April  1,  provides  for 
tax  of  one  per  cent  for  silent  films  where  the 
net  weekly  receipts  are  from  1,000  to  40,000 
Belgium  francs,  and  1.5  per  cent  for  receipts 
over  40,000  francs.  On  sound  films,  the  tax 
is  according  to  a  graduated  scale,  ranging 
from  one  per  cent  to  2.5  per  cent,  depending 
upon  weekly  receipts. 


Crosby  in  Paramount  Film 

Bing  Crosby  has  arrived  at  the  Para- 
mount Coast  studio  for  appearance  in  "The 
Big  Broadcast,"  radio  film,  following  a 
series  of  personal  appearances.  With 
Crosby  in  the  film  will  be  the  Mills  Broth- 
ers, Burns  and  Allen,  the  Boswell  Sisters, 
Cab  Calloway,  Arthur  Tracy,  Donald 
Novis. 


CEVLE§ 

Paul  Whiteman  and  Orchestra 

New  York  Paramount 

The  not-so-rotund  "King  of  Jazz"  appears  on 
the  stage  at  the  opening  strains  of  Gershwin's 
"Rhapsody  in  Blue"  in  which  the  pianist  does 
a  solo.  "Sylvia"  then  is  played  by  a  violin 
quartet  with  a  vocal  chorus  by  Jack  Fulton. 
The  Rhythm  Boys  then  offer  a  hot  rendition 
of  "Jig  Time,"  after  which  three  pianos  do 
"Birmingham  Bertha,"  in  a  hot  arrangement 
finally  modulating  into  "Lovable,"  as  an  ac- 
companiment for  the  famous  "Red"'  McKenzie, 
whose  efforts  drew  a  big  hand.  Whiteman  then 
renders  an  effective  violin  solo  "When  Day  Is 
Done,"  accompanied  by  a  violin  quartet,  re- 
ceiving a  fine  reception.  After  a  torrid  rendi- 
tion of  "Wabash  Blues"  by  the  banjoist,  the 
entire  orchestra  plays  "Dark  Eyes,"  after  which 
"Goldy,"  the  hot  cornet  player,  offers  a  sqIo 
of  "Bend  Down  Sister,"  sings  a  chorus  and  then 
does  a  tap  dance,  providing  comedy  throughout. 
Whiteman  introduces  Sylvia  Froos,  radio  star, 
who  sings  "Whistle  and  Blow  Your  Blues 
Away,"  "If  It  Ain't  Love"  and  a  medley  con- 
sisting of  "Happy-Go-Lucky  You,"  "My  Silent 
Love"  and  "Lullaby  of  the  Leaves,"  earning  a 
fine  reception.  For  a  finale,  the  orchestra  plays 
a  version  of  "St.  Louis  Blues,"  during  which  a 
girl  and  boy  danced  in  true  Harlem  fashion. 
The  entire  bill  was  enthusiastically  received. — 
H.  P. 


Vogues  of  1932  (41 

Detroit  Hollywood 

Curry  and  DeSylvia,  Lillian  Lorraine  and 
Eddie  Jewell  have  a  combination  of  talents  that 
makes  this  a  well  balanced  act.  Curry  and  De- 
Sylvia  open  with  an  acrobatic  waltz.  Following 
this  a  girl  in  blue  flimsies  offers  a  dance  inter- 
pretation of  "Rhapsody  in  Blue"  and  "St.  Louis 
Blues."  A  baritone  who  sings  "Lawd,  You 
Made  the  Night  Too  Long,"  varies  his  tempo 
in  a  manner  that  is  effective  but  difficult  for 
an  orchestra  to  follow.  A  spotlighted  rhap- 
sodic Oriental  dance  by  one  of  the  girls  wins 
rapt  attention.  The  two  men  and  one  girl 
offer  a  song  and  dance  version  of  "Who's 
Your  Little  Whoozis"  to  close. 

MM  i  I  % 

Lillian  Shade 

New  York  Palace 

This  personable  young  woman  starts  with 
"Pack  Up  Your  Troubles"  and  "Smile  Darn 
Ya,  Smile,"  after  which  she  gets  a  big  hand 
for  her  interpretation  of  "Minnie  the  Moocher." 
Miss  Shade  then  sings  "Satan's  Holiday"  and 
closes  with  "Waitin'  for  the  Robert  E.  Lee." 
Her  songs  were  enthusiastically  received. — 
H.  P. 


Anna  Chang 

Detroit  Fox 

Miss  Chang's  impersonation  of  Anna  May 
Wong  is  long  enough  to  drag,  and  just  a  shade 
too  petulant. 

(Continued  on  next  page,  column  2) 


ATTENTION  EXHIBITORS  BOOKING  TALENT!  This  department  aims  to  serve  you  in  booking 
acts.  We  have  on  file  the  information  on  how  to  get  in  touch  with  any  act  reviewed.  Write  to 
Stage  Attractions  Department,  Motion  Picture  Herald,   1790  Broadway,  New  York  City. 


62 


MOTION    PICTURE  HERALD 


June    25,  1932 


STAGE  ATTRACTIONS  OP 


REVIEWS  Cf  ACTS   fCE   PICTURE  THEATRES 


NCVELTy 


(Continued  from  preceding  page) 

Hal  LeRoy 

Brooklyn  Albee 

Effectively  assisting  LeRoy  in  his  first  ap- 
pearance in  local  vaudeville  houses  are  Jackie 
Heller,  a  great  little  showman,  and  Doris  Gro- 
day,  a  beauteous  blonde.  Jackie  acts  as  master 
of  ceremonies,  stops  the  show  with  his  own 
specialty  of  singing,  and  works  with  Hal  and 
the  girl  in  a  few  laughable  blackouts.  After 
the  introduction  of  LeRoy  by  Heller  and  a 
little  clowning,  Hal  and  Doris  offer  an  enter- 
taining eccentric  rhythm  routine,  meeting  with 
great  response.  Jackie  is  on  next  with  his 
specialty  and  sings  "Lawd,  You  Made  the 
Night  Too  Long,"  stopping  the  show  with  it. 
This  young  fellow  is  a  great  performer.  Doris 
in  a  throaty  voice  sings  a  popular  tune  and 
follows  it  with  a  snappily  done  rhythm  tap 
routine,  which  earns  her  a  good  reception. 

LeRoy,  the  wizard  of  "legmania,"  for  his 
specialty  first  offers  the  original  eccentric  dance 
routine  he  first  presented  in  the  "Follies,"  fol- 
lowing with  another  original  soft-shoe  routine 
which  also  gets  a  great  amount  of  applause. 
Jackie  and  Doris  join  him  to  close.  As  the 
show  caught,  audience  applauded  until  Jackie 
and  Hal  encored  with  a  song  and  dance. — E.  D. 


Maidie  and  Ray 
New  York  Capitol 

Maidie  and  Ray,  dressed  as  cowgirl  and  cow- 
boy, offer  a  routine  of  clever  work  with  the 
lariat.  Opening  with  a  stunt  made  famous  by 
Will  Rogers,  Ray  then  twirls  seven  loops 
simultaneously,  using  his  hips,  hands  and  lips. 
Maidie  does  a  roll  across  the  stage,  at  the  same 
time,  looping  the  lariat.  This  act  was  well 
received. — H.  P. 


Dorothy  Lee  &  Tom  Waring 

Brooklyn  Madison 

Tom  Waring,  one  of  the  famous  Waring 
boys,  acts  as  master  of  ceremonies  and  accom- 
panist for  the  vivacious  and  beautiful  motion 
picture  star,  Dorothy  Lee.  The  pert  little  Miss 
Lee  radiates  the  youth  and  friendliness  that 
have  so  rapidly  made  her  a  favorite  with  film 
fans.  As  her  share  she  entertains  the  audience 
with  a  number  of  the  songs  she  has  sung  in 
pictures,  a  well  done  eccentric  rhythm  tap 
dance  and  a  vocal  duet  and  dance  with  Waring 
for  closing.  Tom  comes  in  for  his  share  of 
applause  for  his  renditions  of  two  vocal  num- 
bers of  one  of  which  he  is  co-composer. 

This  team  offers  twenty-three  minutes  of 
entertainment. — E.  D. 


Snoozer,  Jr. 
New  York  Palace 

Snoozer,  Jr.,  is  a  canine,  who  goes  through 
a  routine  of  stunts  to  prove  his  intelligence. 
His  trainer,  Mr.  M.  E.  Meredith,  has  Snoozer, 
Jr.,  get  props,  fight  or  play  with  a  cat,  do  a 
clever  blindfold  trick,  and  asks  the  dog  to  re- 
member a  number  suggested  early  in  the  per- 
formance by  the  audience.  At  the  finale 
Snoozer  barks  the  number  given.  This  act  is 
quite  different  and  was  duly  appreciated. — H.  P. 


Sam  H?arn 

Philadelphia  Fox 

Sam  Hearn,  dressed  as  an  old  soldier,  has 
a  line  of  clever  rapid-fire  patter  that  makes  a 
decided  hit.  He  follows  this  with  a  dramatic 
story  with  musical  effects  by  the  orchestra  that 
is  most  unusual. 


Tom  and  Betty  Wonder  (2) 
Detroit  Fisher 

These  two  open  like  a  couple  of  irrepressible 
high  school  kids,  doing  a  song  and  dance  with 
"Aw,  Come  On ;  Let's  Get  Friendly,"  which  is 
clipped  into  a  fast  specialty.  The  high  spot  in 
the  act  is  Tom's  top-hat-and-stick  strut  to  "St. 
Louis  Blues."  Betty's  lunacy  antics  in  her 
"Minnie  the  Moodier"  brought  mixed  reaction. 
Tom's  dance  with  a  life-size  dummy  attached 
to  his  wrists  and  ankles  is  a  clever  novelty. 


DANCERS 


Jean  Granese 

Brooklyn  Albee 

Miss  Granese  effectively  displays  her  talent 
for  singing,  but  the  important  part  of  this  act 
is  the  comedy  in  "wop"  dialect  offered  by  her 
brother  Charles  and  Tito  DeFiore,  her  accom- 
panist. The  opening  of  the  act  is  the  "straight" 
singing  of  the  popular  "Sing  a  New  Song,"  by 
Miss  Granese.  Interruptions  by  Charles  and 
Tito  from  the  front  part  of  the  orchestra  came 
as  a  distinct  surprise  and  proved  highly  enter- 
taining. 

After  a  few  minutes  of  crossfire  talk,  both 
boys  join  Jean,  with  Charles  singing  a  bit 
from  "Pagliacci,"  and  is  followed  by  Jean,  who 
sings  another  popular  number  with  Tito  accom- 
panying her  at  the  piano.  The  trio  then  har- 
monize their  voices  on  an  Italian  song,  follow- 
ing it  with  a  popular  American  number  for  fin- 
ish. Their  voices  harmonize  very  well.  Audi- 
ence reaction  is  very  favorable. — E.  D. 


Scooter  Lowry 
New  York  Palace 

Scooter  Lowry  of  the  famous  "Our  Gang" 
comedies,  has  been  in  vaude  these  past  six  years 
and  has  acquired  a  winning  stage  personality. 
He  opens,  dressed  as  a  street  urchin  and  tells 
a  few  gags,  then  goes  into  a  buck  and  wing. 
Changing  into  a  full  dress,  he  sings,  "There's 
Nothin'  Too  Good  for  My  Baby,"  getting  a 
nice  hand.  For  a  finale.  Scooter  offers  a 
rhvthm  tap  dance  which  was  well  received. — 
H.  P. 


SINGERS 


(Continued  from  preceding  page) 

Roxy  Theatre  Ensemble  (II) 

New  York  Palace 

This  mixed  ensemble  of  eleven  voices  opens 
with  "Way  Down  Upon  the  Swanee  River," 
in  a  setting  depicting  a  cotton  field.  A  girl 
sings  "Chloe."  followed  by  a  male  duo  in  "Ole 
Man  River,"  with  the  second  chorus  ensemble. 
A  boy  and  girl  sing  "Play  Gypsies,  Dance 
Gypsies"  and  "Sweetheart,"  closing  with  all 
voices.  In  the  finale  the  group  don  Bavarian 
costumes  and  offer  a  German  novelty  song. 
The  audience  liked  this  one. — H.  P. 


Oklahoma  Bob  Albright 

Detroit  Hollywood 

Albright  opens  with  an  impersonation  of  Jules 
Bledsoe  singing  "Old  Man  River."  As  a  bari- 
tone he  is  fair,  but  fakes  plenty  of  melody.  His 
patter  is  aged  and  poor.  The  girl,  a  blond 
pianist,  offers  breathless  jazz  to  contrast  with 
Albright's  oldtime  numbers.  This  is  no  act 
for  an  exacting  audience. 


Consuelo  Gonzales 

Detroit  Fox 

This  dark-skinned  creature  apes  the  fiery, 
lightning  changing  manner  of  Lupe  Velez  with 
Mexican  songs  and  gestures.  Given  the  op- 
portunity she  could  stop  the  show. 


Adler  and  Bradford 

Brooklyn  Albee 

Miss  Adler  opens  the  performance  with  an 
aesthetic  toe  dance,  done  on  darkened  stage. 
Effective  lighting  enhanced  her  display  of 
gracefulness.  At  Teddy  Bradford's  appearance 
the  team  go  into  an  adagio  routine  that  is  done 
with  the  precision  of  clockwork.  Their  work 
is  done  with  the  best  of  ease  and  grace  and  to 
an  appreciative  audience.  Running  time,  7  min- 
utes.— E.  D. 


Falls,  Reading  and  Boyce 

New  York  Palace 

This  trio,  two  boys  and  a  girl,  open  with  a 
tap  dance,  after  which  the  girl  gets  a  nice  hand 
for  an  acrobatic  dance.  Then  the  boys  offer  a 
difficult  bit  in  which  one  does  a  flip  and  lands 
on  his  partner's  hands,  retaining  balance 
throughout.  For  a  finale  the  trio  do  an  acro- 
batic flash.   The  audience  liked  this. — H.  P. 


Frances  Lee 

Jersey  City  Stanley 

This  little  ingenue  of  picture  fame  pleases 
the  audience  with  her  singing  and  dancing. 
Though  she  formerly  was  a  comedienne  in  pic- 
tures, she  plays  the  ingenue  in  this  show.  She 
is  personable,  a  good  performer,  and  proved 
pleasing  to  this  audience. — E.  D. 

Allen  and  Kent 
New  York  Capitol 

These  two  boys  offer  a  routine  of  tap  danc- 
ing, including  several  specialty  bits,  for  which 
they  were  rewarded  generously.  Lack  of  time, 
due  to  a  long  show,  prevented  this  team  from 
doing  a  complete  performance. — H.  P. 


Carrie  &  Eddy  (4) 

Brooklyn  Metropolitan 

A  novelty  dancing  act  with  plenty  flash.  Pre- 
sented in  three  scenes  with  an  unbilled  chap 
and  girl  doing  fill-ins  between  scenes.  The  prin- 
cipals offered  first,  an  adagio  routine,  with 
Miss  Carrie  featuring  toe  work  between  stunts. 
The  unbilled  man  act  as  m.  c.  throughout  the 
act  and  does,  as  his  share,  introductory  singing, 
an  introductory  skit,  song  and  dance  to  the 
"Dracula"  dance  of  Carrie  and  Eddy,  and  a 
good  drunk  routine.  The  unbilled  young  lady 
fills  in  with  singing  "Human  Thing  to  Do," 
and  in  the  finale.  This  young  lady  has  loads 
of  personality  which  make  up  somewhat  for  her 
lack  of  ability  to  sing. — E.  D. 


Dorothy  June 

Detroit  Fox 

This  fascinating  young  woman  is  described 
as  the  "Sweetheart  of  Cocoanut  Grove."  Her 
work  consists  of  acrobatic  dancing,  with  an 
especially  clever  variety  of  somersaults. 


Marietta 
Detroit  Fox 

Here  is  an  Earl  Carroll  girl  doing  a  dance 
interpretation  of  "Rhapsody  in  Blue"  that  is  a 
genuine  delicacy.  Her  performance  fairly 
throbs  with  the  rhythm  and  seething  excitation 
of  the  Gershwin  music.  By  contrast,  the  Fan- 
chon  and  Marco  Beauties  supporting  her  are 
devoid  of  lustre. 


Laurell  and  Ted 

Philadelphia  Fox 

Posing  as  statues,  in  white  against  a  crimson 
light,  Laurell  and  Ted  make  a  striking  en- 
trance for  their  esthetic  and  adagio  dancing. 


June    25,  1932 


MOTION    PICTURE  HERALD 


63 


QP      STAGE  ATTRACTIONS  OP 


REVIEWS  CF 

ACROBATICS 

Joe  Fanton  &  Co.  (3) 

Brooklyn  Madison 

This  male  acrobatic  team  offer  unusual 
feats  in  their  five-minute  appearance  at  this 
house.  The  short  time  they  were  on  was  due 
to  an  earlier  injury  to  one  of  them. 

Fanton  does  the  main  tricks,  such  as  feats  of 
strength,  trapeze  work  while  blindfolded,  and 
a  springboard  stunt  in  which  he  is  shot  into 
the  air  catching  himself  by  his  toes  on  the 
hanging  trapeze  for  a  sensational  closing. 

This  act  is  among  the  most  outstanding  of 
its  kind  and  all  the  applause  it  received  was 
merited. — E.  D. 


Luzied  Arabs  (12) 

New  York  Palace 

Here  is  a  flash  acrobatic  act  in  which  a  dozen 
big  and  little  Arabs  either  tumble  across  the 
stage  simultaneously  or  build  human  pyramids. 
In  the  finale,  one  of  the  principals  holds  the 
entire  company  on  his  shoulders.  This  different 
act  was  well  received. — H.  P. 


Lucky  Boys  (6) 

Jersey  City  Stanley 

The  famous  Lucky  Boys  offer  routine  of 
rizzly  and  acrobatic  work,  interspersed  with 
comedy  talk  and  antics,  that  get  laughs  and 
much  applause.  Their  work  is  just  about  the 
best  of  its  kind  offered  by  any  of  this  type 
team.  It  is  done  in  a  style  both  showmanly  and 
sensational. — E.  D. 


Archie  and  Gertie  Falls 

Baltimore  Hippodrome 

This  acrobatic  act  with  comedy  went  over 
well.  It  starts  with  Gertie  doing  stunts  on 
single  rope  held  at  the  base  by  Archie  finish- 
ing with  a  slow  slide  upside  down  to  stage. 
The  second  part  has  Archie  in  slap-stick  com- 
edy and  Gertie  in  trapeze  work. 


Four  Clovers 

Philadelphia  Fox 

These  four  tumblers  put  on  a  finished  tum- 
bling act,  jumping  from  a  springboard,  turn- 
ing over  in  midair  and  landing  in  a  standing  po- 
sition on  the  shoulders  of  the  other  members 
of  the  quartet  or  in  a  sitting  position  in  an 
arm  chair  balanced  on  the  shoulders  of  one 
of  them. 

Al  Trahan 

New  York  Palace 

Al  Trahan,  as  a  comedian,  has  always  been 
a  favorite  of  this  audience  and  the  reason  is 
obvious.  Trahan,  clowning  at  the  piano,  cannot 
accompany  his  blond  partner,  who  insists  on 
rendering  operatic  selections,  and  his  antics 
are  full  of  mirth.  They  finally  sing  "If  You 
Were  the  Only  Girl,"  after  which  the  girl  starts 
to  sing :  "My  Hero,"  from  "The  Chocolate 
Soldier,"  but  they  wind  up  with  a  "wrestling 
bout"  which  is  uproarious.  The  act  stopped  this 
show. — H.  P. 


Mel  Klee 

Brooklyn  Albee 

Klee,  blackface  comedian,  offers  27  minutes 
of  laughs,  gags  and  songs.  Outstanding  in  this 
turn  is  a  comedy  monologue  on  marriage  and 
impersonations  in  song  of  famous  radio  stars. 
The  act  as  a  whole  is  good  for  any  audience. — 
E.  D. 


$  TA  C  E  ACES 

George  Beatty 
New  York  Palace 

Opening  with  comedy  chatter  which  is  good 
for  laughs,  Beatty  goes  into  a  song  called  "Un- 
employed Gigolo,"  with  some  funny  choruses. 
Beatty  then  sings  a  parody  called  "Landlord, 
Stay  Way  From  My  Door,"  after  which  he 
reads  a  few  hilarious  telegrams.  His  imper- 
sonation of  a  drunken  sailor  proves  a  novel 
finale.— H.  P. 


Fred  Lightner  and  Company  (2) 
Baltimore  Hippodrome 

Fred  comes  on  and  goes  into  his  familiar 
comedy  hokum  and  sings  Spanish  burlesque, 
followed  by  comedy  dialogue  with  the  girl,  and 
the  singing  of  "Feeling  the  Way  I  Do." 


Billy  Dooley 

jersey  City  Stanley 

Dooley,  famous  for  his  "Goofy  Gob"  come- 
dies, carries  on  in  the  same  way  he  formerly 
did  in  pictures.  In  his  act  he  offers  comedy 
antics  and  routines  of  comedy  dancing,  winning 
the  audience. — E.  D. 


Block  and  Sully 

New  York  Palace 

This  boy  and  girl  act  opens  with  comedy 
dialogue  with  the  girl  acting  the  part  of  "Dumb 
Dora,"  getting  plenty  of  laughs.  Then  a 
chorus  of  "Lovable,"  more  comedy  chatter  and 
both  sing  "You're  the  One,"  going  into  a  nov- 
elty dance  for  the  finale.  There  was  a  round  of 
applause. — H.  P. 


Jack  North 

Baltimore  Hippodrome 

North's  comedy  monologue  and  song,  "Just 
Whistle  and  Blow  Your  Blues  Away,"  and 
clever  medley  of  various  popular  tunes  drew 
good  applause. 


Seymour  and  Howard 
Loew's  Yonkers 

This  is  the  proverbial  man  and  wife  argu- 
ment with  many  good  laughs.  In  several  spots 
the  material  could  be  brushed  up  to  obtain 
better  results.  However,  a  night  club  scene, 
climaxed  by  Miss  Howard  swallowing  a  whole 
quart  of  liquid,  gets  a  good  laugh  and  helps. — 
H.  P. 


Judy  and  Charon 
Detroit  Fox 

A  large  part  of  the  audience  must  have  been 
deceived  into  believing  they  were  actually  see- 
ing Laurel  and  Hardy  when  this  pair  appeared. 
The  only  objection  to  their  clowning  skit  is  its 
brevity. 


Swor  and  Goode 

Brooklyn  Fox 

These  blackface  comedians,  dressed  in  comedy 
attire,  do  well  with  their  routine  of  "Amos  'n 
Andy"  chatter ;  they  do  not  imitiate  those  two 
famous  characters  but  their  talk  is  in  the  same 
vein.  They  open  in  one,  with  a  card  game, 
offering  laughable  talk  while  playing ;  then  one 
plays  a  Jew's  Harp,  while  the  other  does  a 
comedy  dance.  They  close  the  act  with  a  good 
comedy  dance  and  earn  a  good  reception.  This 
act  is  on  for  8  minutes  and  all  of  it  is  enter- 
taining. 


SECTS  &  SECCS 
CN  BCCADWAy 


Vaudevillians  should  find  some  consola- 
tion in  the  statement  issued  by  Harry  Kosch, 
receiver  of  the  Roxy  theatre,  to  the  effect 
that  he  intends  to  spend  an  additional  $4,000 
a  week  for  stage  attractions. 

V 

Ben  Bernie,  the  old  "maestro,"  never  is 
without  two  miniature  Jewish  and  American 
flags,  going  Geo.  M.  Cohan  one  better. 

V 

Patricia  Dawn,  who  is  doing  a  fine  job  of 
her_  programs  via  WOR,  says  that  Al 
Smith's  new  theme  song  is  "Yeast  Side, 
Wet  Side."  But  Monty  Siegel  still  insists 
that  it's  "Bye  Bye,  Mr.  Dry,  You're  All 
Wet." 

V 

From  where  we  sit  it  looks  as  if  Cherry 
Blossom  and  June  Priesser,  those  talented 
kids  from  Dixie,  who  wowed  a  Palace  audi- 
ence recently,  will  do  their  stuff  in  Phil 
Baker's  forthcoming  show. 

V 

Rudy  Vallee  returns  to  li'l  old  N'Yawk  to 
open  this  week  at  the  Paramount. 

V 

Kitty  Doner's  home  at  Ossining  is  over 
a  hundred  years  old  and  is  located  on  prop- 
erty which  has  been  owned  by  the  same 
family  for  170  years,  the  present  owner  still 
having  in  his  possession  the  original  deed 
signed  by  George  the  Third  of  England. 
V 

Buddy  Valentine,  songwriter,  showed 
George  Dewey  Washington  a  song  entitled 
"The  Whole  World  Loves  a  Lover,"  which 
for  the  past  three  years  had  lain  in  the  safe 
at  DeSylva,  Brown  &  Henderson.  Washing- 
ton immediately  made  it  the  feature  of  his 
act  and  claims  that  it  is  the  best  song  since 
"Laugh,  Clown,  Laugh." 

V 

Don't  call  the  reserves  if  your  friend  in- 
sists that  he  saw  snakes  on  Broadway.  The 
marquee  above  the  Mayfair  theatre  has  been 
made  into  a  pseudo-jungle  to  ballyhoo  the 
picture,  "Bring  "Em  Back  Alive." 

V 

Vincent  Youmans  is  doing  the  score  for 
Shubert's  Third  edition  of  "Americana." 
Honest. 

V 

Mack  Gordon  and  Harry  Revel  are  writ- 
ing the  scores  for  a  musical  comedy  and  a 
revue,  both  slated  for  Broadway  production 
this  fall. 

V 

Yasha  Bunchuk,  celebrating  his  third  year 
as  conductor  of  the  Capitol  Grand  orches- 
tra, is  the  proud  owner  of  a  250-year-old 
Guarneri  'cello,  presented  to  him  by  General 
Limoff,  commander-in-chief  of  the  Russian 
Army  during  the  Romanoff  regime. 

V 

Broadway:  Where  you  can  hitch  3'our 
wagon  to  a  star — that's  fallen. 

HERMAN  PINCUS 


Charles  Ray  in  Stage  Role 

Charles  Ray,  former  screen  star,  but  who 
has  never  appeared  in  sound  pictures,  is 
filling  a  stage  engagement  at  the  Alcazar 
Theatre.  San  Francisco,  where  he  is  star- 
ring in  "The  House  Beautiful." 


64 


MOTION    PICTURE  HERALD 


June    25,  1932 


OP      STAGE  ATT  C  ACT  IONS  QP 


OVERTURES 

JOHN  CRISPIN  (Detroit  Michigan)  af- 
fects elegance  here  with  an  overture  entitled 
"Operatic  Echoes  From  The  Metropolitan." 
Don  Miller  at  the  console  expertly  blends  in 
organ  notes  to  add  to  the  volume  of  the  ar- 
rangement. The  selections  are  the  Prologue 
from  "Pagliacci,"  Mephistopheles'  Arts  from 
"Faust,"  "My  Heart  At  Thy  Sweet  Voice" 
from  "Samson  and  Delilah"  and  a  chorus  from 
"Tannhauser."  Crispin,  who  took  Eduard 
Werner's  place  here,  has  the  austere  manner  of 
a  German  music  master. 


JACK  SPRIGG  (Cincinnati  Albee),  pre- 
viously assistant  conductor,  who  succeeds 
Charles  Stone  as  leader  of  the  pit  combination, 
presents  "A  Night  in  Venice"  as  his  initial 
overture.  This  special  arrangement  is  replete 
with  harmony  and  rhythm.  Although  Sprigg  is 
not  as  long  on  showmanship  as  was  his  pre- 
decessor, he  nevertheless  had  his  men  under  per- 
fect control,  and  had  them  doing  their  stuff 
with  their  customary  verve,  which  is  plenty. 


WALT  ROESNER  (San  Francisco  Fox) 
and  the  Fox  Concert  Orchestra  demonstrate 
that  there  is  a  lot  to  be  said  for  jazz  when  it 
is  at  its  best.  The  program  is  made  up  of 
numbers  written  since  1920,  or  recently  ar- 
ranged in  jazz  tempo.  Featured  numbers  are 
"In  a  Little  Spanish  Town,"  "Pale  Moon," 
"Three  O'clock  in  the  Morning,"  with  light 
effects,  and  a  substantial  part  of  George  Gersh- 
win's "Rhapsody  in  Blue."  The  finale  is  es- 
pecially effective  and  Walt  takes  several  bows, 
as  does  also  George  Wendt,  whose  trumpet 
work  is  outstanding. 


LOU  FORBES  (New  Orleans  Saenger)  and 
the  pit  orchestra  score  almost  a  show  stop  with 
an  overture  that  is  surefire  from  beginning  to 
end.  The  first  part  is  entitled  "Black  Man's 
Fantasy,"  and  is  a  medley  splendidly  played, 
orchestrated  and  lighted.  "Lullaby  of  the 
Leaves,"  played  by  the  orchestra  and  sung  by 
Lee  Mason,  gives  Forbes  the  chance  to  do  a 
violin  solo.  Louis  Prima,  the  former  Louis 
Armstrong  trumpeter,  here  shows  he  is  chang- 
ing his  style,  going  in  for  a  "sweet"  style.  The 
closing  number  was  "Lou  for  President,"  with 
Gordon  Kirst  singing  a  rime  proposing  Forbes 
as  president  and  the  band  cheering  through 
megaphones.  Forbes'  acceptance  speech  was  a 
riot  of  fun.  This  was  announced  as  the  final 
week  for  Forbes  and  the  orchestra.  Both  will 
be  missed. 


LEO.  FEIST,  inc 


Slides  are  available  for 


these  great  songs: 


'M« 


sq 


uerade 


'Crazy  People' 
'Goof 


us 


2 


'Tell  Me  Why  You  Smile, 

Mona  Lisa" 
'The  Night  When  Love  Was 

Born" 

'Sit  Beside  The  Sea"^ 
'I'm  Not  Complaining" 


56  Cooper  Square,  NewYorh 


LP  AND  DOWN 
THE  ALLEY 

HELLO  EVERYBODY 

The  music  business  has  gone  through  a 
cycle  of  "holiday"  songs,  such  as  "Satan's 
Holiday,"  "Lovers'  Holiday,"  "Cupid's  Holi- 
day,''' and  now  Louis  Bernstein,  president  of 
Shapiro,  Bernstein,  and  president  of  M.  P. 
P.  A.,  offers  a  "Publishers  Holiday,"  the 
purpose  of  which,  he  hopes,  will  be  a  solu- 
tion for  the  betterment  of  the  music  busi- 
ness. .  .  . 

V 

The  Gensler,  Anthony,  Delecorte  musical 
show,  "Ballyhoo,"  has  a  number  of  first- 
class  vaudeville  acts  booked  for  it,  through 
the  Jenie  Jacobs  agency.  .  .  .  Among  them 
are  Milt.  Charleston,  who  recently  "stooged" 
for  Ken  Murray  at  the  New  York  and 
Brooklyn  Paramount  theatres,  Paul  Draper, 
clever  tap  dancer,  who  recently  closed  at  the 
Roxy,  Guerney  and  Stillman  and  Hector  and 
His  Pals.  .  .  . 

V 

Florence  and  Her  Rhythm  Boys,  vaude- 
ville band,  are  now  playing  over  WOR  and 
WMCA  under  the  name  Rox-Anne  and  Her 

Boys.  .  .  . 

The  blonde  Rox-Anne  is  a  former  organ- 
ist of  note.  .  .  .  Ken  Vincent,  musician  in 
Leon  Belasco's  radio  orchestra,  is  the  com- 
poser of  the  popular  DeSylva,  Brown  and 
Henderson  hit,  "Hummin'  to  Myself."  .  .  . 
Heard  Ted  Brewer,  orchestra  leader  at 
Yoeug's  Restaurant,  played  "Heart  to 
Heart"  over  the  Columbia  chain  in  a  recent 
broadcast,  and  it  seems  that  Keit,  Engle,  the 
publishers,  have  what  looks  to  be  a  hit  song 
in  this  number.  .  .  . 

V 

The  "King  of  Jazz"  is  to  be  complimented 
on  his  good  revue  currently  at  Publix's  ace 
spot,  the  Paramount.  .  .  .  The  "King," 
though  not  as  rotund  as  formerly,  has  lost 
none  of  his  ability  to  entertain  and  "sell" 
his  acts.  .  .  . 

V 

One  of  these  days,  big  things  will  be 
heard  of  that  popular  associate  producer, 
Charlie  "Publix"  Schmertz,  over  at  Para- 
mount. .  .  .  Here  is  a  young  fellow  who  has 
been  with  the  firm  for  the  past  seven  years. 
For  a  fellow  only  25  years  old,  he  deserves 
a  lot  of  credit  for  the  ability  he  shows  in 
assisting  Boris  Petroff  in  producing  shows 
for  the  New  York  and  Brooklyn  Para- 
mounts.  .  .  . 

V 

Minor  and  Root,  ballroom  dancers,  fea- 
tured in  the  stage  production  at  the  Para- 
mount, Brooklyn,  are  also  appearing  nightly 
at  the  St.  Moritz  hotel  here  in  town.  .  .  . 
His  "Hi-De-Hi-ness,"  Cab  Calloway,  and 
His  Cotton  Club  Orchestra  have  just  com- 
pleted their  last  appearance  in  New  York 
until  next  fall.  .  .  .  This  famous  aggregation 
are  currently  at  the  Jersey  Loew's  and  from 
there  leave  on  a  ten  weeks''  tour  of  picture 
houses  throughout  the  country.  .  .  .  Baron 
Lee  and  His  Blue  Rhythm  Band,  currently 
playing  Loew's  vaudeville  around  town,  will 
succeed  the  Calloway  orchestra  at  the  Cot- 
ton Club  during  the  summer.  .  .  . 

S'long  ED  DAWSON 


SCLCS 

TED  CRAWFORD  (Phoenix  Orpheum) 
presented  a  very  unique  solo  built  around  the 
sensational  song  hit,  "Paradise."  Calling  his 
solo  "A  Trip  to  Paradise,"  Crawford  opened 
with  Gershwin's  "Stairway  to  Paradise,"  went 
into  the  old  waltz,  "Paradise,"  and  then  into 
the  crashing  chords  of  the  "Ascension"  music 
from  Faust.  Following  this  beautifully  played 
music  with  a  whip-like  modulation  from  full 
organ  into  a  softly  played  chorus  of  the  popu- 
lar waltz,  "Paradise,"  a  repeat  of  this  chorus 
in  which  the  audience  was  asked  to  whistle 
brought  a  terrific  hand  and  an  encore. 


PULIA  DAWN  (New  Orleans  Saenger) 
completed  her  engagement  here  with  a  request 
solo  that  brings  several  popular  numbers  into 
play.  She  used  "Humoresque"  to  have  slides 
announce  that  she  had  received  several  de- 
mands for  requests  and  that  she  had  selected 
them  in  the  order  of  their  arrival,  so  as  to  be 
fair.  "Snuggled  in  your  Arms"  followed, 
nicely  played,  but  falling  flat  with  the  audience. 
The  ever  popular  "Nola"  brought  life  to  her 
program,  with  some  nimble,  if  not  precise, 
fingering  demonstrated  bj  Miss  Dawn,  and  to 
close,  as  well  as  to  bid  her  audience  farewell, 
though  no  hint  of  the  fact  this  was  her  last 
week  was  allowed  in  the  solo,  she  both  played 
and  sang  "Auf  Wiedersehn."  The  audience- re- 
ceived her  nicely. 


GERMAINE  "GEE"  REEDER  (Two 
Rivers  Rivoli),  recently  presented  one  of  the 
most  outstanding  organ  novelties  ever  offered 
to  patrons  of  this  house.  Miss  Reeder  entitled 
her  presentation  "Hawaiian  Moods,"  and 
opened  with  "Hello  Aloha,"  a  medley  of  popu- 
lar Polynesian  compositions  following.  The 
popular  organist  built  up  the  finale  of  the 
solo  with  her  own  arrangement  of  "Don't  Say 
Aloha,"  and  "Aloha  Oe,"  earning  applause 
seldom  equaled  at  the  house.  Good  mention 
must  also  be  given  for  the  effective  lighting  and 
background  slide  effects. 


ROBERT  G.  CLARKE  (Detroit  Holly- 
wood), under  the  title,  "Opera  Guyed,"  offers 
a  group  of  popular  numbers  spaced  by  class- 
ical melodies  and  slide  lines  playing  on  the 
names  of  famous  composers.  "All  of  Me," 
"Home"  and  "Paradise"  are  a  happy  selection 
for  the  first  half  of  the  program.  A  whistling 
version  of  the  "Barcarolle"  is  a  pleasant  nov- 
elty. A  parody  of  "Go  Home  And  Tell  Your 
Mother"  tickled  the  audience,  and  "Somebody 
Loves  You"  roused  every  voice  for  the  finish. 


Banks  Kennedy 

IN  HIS 

31st  SUCCESSFUL 
WEEK  AT 


PUBLIX 
PALACE 

STAMFORD, 
CONN. 


June    25,  1932 


MOTION    PICTURE  HERALD 


65 


THE  RELEASE  CHART 


Productions  are  listed  according  to  the  names  of  distributors  in  order  that  the  exhibitor  may  have  a  short-cut  towards  such  infor- 
mation as  he  may  need,  as  well  as  information  on  pictures  that  ate  coming.  Features  which  are  finished  or  are  in  work,  but  to 
which  release  dates  have  not  been  assigned,  are  listed  in  "Coming  Attractions."  Running  times  are  those  supplied  by  the  dis- 
tributors.   Where  they  vary,  the  change  is  probably  due  to  local  censorship  deletions.    Dates  are  1931,  unless  otherwise  specified. 


ALLIED  PICTURES 

Features 


Title 


Star 


Running  Time 

Title  Star  Rel.  Date        Minutes  Reviewed 

A   Man's  Land   Hoot  Gibson   June    1 1, '32  65...  June    1 1, '32 

Clearing    the    Range  Hoot   Gibson   April  25 

File    113   Lew   Cody-Mary    Nolan  Feb.    I9.'32  63... Mar.  5,'32 

Gay  Buckaro,  The   Hoot  Gibson-Myrna  Kennedy  

Hard    Hombre   Hoot  Gibson-L.  Basquette   Aug.  22 

Local   Bad    Man,   The  Hoot  Gibson-Sally    Blane  Jan.  I6,'32 

Spirit  of  the   West  Hoot  Gibson-Doris   Hill   Mar..  '32  

Vanity    Fair   Myrna    Loy-Conway    Tearle. .  Mar..  '32  

Wild   Horse   Hoot  Gibson-Alberta  Vaughn  


Coming   Feature  Attractions 

Anna   Karenina   All  Star   

Midnight  Alarm   All  Star   

Stoker,    The   Monte  Blue- Dorothy  Burgess. 

Three   Castles   All  Star   


ARTCLASS  PICTURES 

Features 


Running  Time 
Date        Minutes  R 

4,'32  75  

15  65. .  .Apr, 


.  .June 


32  68. 

 62  

 66  

2,'32  66...  Jan. 


Title  Star  Rel. 

Border   Devils   Harry   Carey   Apr. 

Cavalier  of  the   West  Harry    Carey   Nov. 

Cross  Examination   H.  B.  Warner-Sally  Blane- 

Natalie    Moorhead   72...  Feb. 

Phantom,    The   "Big  Boy"  Williams-Allene 

Ray   Dec.      I  70  

Pleasure   Conway  Tearle-Carmel  Myers.  Sept.    I  66  

They  Never  Come  Back  Regis  Toomey- Dorothy  Sebas- 
tian  May 

Unmasked   Robert  Warwick   Oct.  I 

White    Renegade   Oct. 

Without    Honors   Harry  Carey   Jan. 


Coming   Feature  Attractions 

Across  the   Line   Harry  Carey 

Auctioned  Off   

Bridesmaid   

Confidential   

Double  Sixes   Harry  Carey 

Foolish  Girls   

Horsehoofs   Harry  Carey 

Humanity   

Hurricane  Rider,  The  Harry  Carey 

I  Accuse   

Night   Rider,   The   Harry  Carey 

Where  Are  Your  Children?  


eviewed 
'9/32 
13. '32 


1 1, '32 
16/32 


BIG  4  FILM  CORPORATION 

Features 


Title  Star 

Human  Targets   Buzz   Barton   Jan. 

Mark  of  the  Spur   Bob  Custer   Feb. 

Murder  at   Dawn   Mulhtll-Dunn   Feb. 

Quick  Trigger  Lee  Bob  Custer   Nov. 

Scarlet   Brand.   The  Bob  Custer   May 

Tangled    Fortunes   Buzz   Barton   Mar. 


Running  Time 
Rel.  Date        Minutes  Reviewed 

10, '32  Feb.  6.'32 

10, '32  

22,'32  60...  Mar.  I2.'32 

24  60  

7.'32  

22,'32  


Coming   Feature  Attractions 

Dance    Hall    Kisses    6  reels. 

Blazed    Trails    6  reels. 

Bull    Dog  Edition   

Driving  Demons   

Fighting  Gloves   

Gambling  Sex   

Guns   and   Saddles    6  reels. 

Pony   Express  Kid   

Rip   Roaring   Broncs    6  reels. 

Rio    Grande    Raiders   6  reels. 


COLUMBIA 

Features 


Title 

Attorney  for  the  Defense  

Behind    the  Mask  

( Reviewed 

Big   Timer,  The  

Border  Law   

Deadline   

Fighting  Fool.  The   

Fight    Marshal,  The  

Final    Edition,  The  

Forbidden   

Love  Affair   

High  Speed   

Maker  of  Men   

Menace,  The   


Star  Rel. 

Edmund    Lowe-C  Cummings- 
E.   Brent   May 

Jack   Holt-C.   Cummings  Feb. 

under  the  title  "The  Man  Who  D 

Ben    Lyon-C.    Cummings  Mar. 

Buck  Jones-L.  Tovar  Oct. 

Buck    Jones   Dec. 

Tim    McCoy   Jan. 

Tim    McCoy   Dec. 

Pat   O'Brien-Mae   Clarke ....  Feb. 

Barbara  Stanwyck- Adnlphe 

Menjou-Raloh   Bellamy  ...Jan. 

Dorothy    Mackaill  -  Humphrey 
Bogart   Mar. 

Buck    Jones-Loretta  Sayers..Apr. 

Jack    Holt-Richard  Crom- 
well-John   Wayne   Dec. 

Walter    Byron-Befte  Davis- 
H.   B.   Warner   Jan. 


Running  Time 
Date        Minutes  Reviewed 

21, '32  68... June  4.'32 

25. '32  Feb.  6,'32 

ared") 

10/32  74... Mar.  26. '23 

15  61  

3  68... Jan.  30,'32 

20,'32  58...  Apr.  9.'32 

18  58  

20,'32  66...  Feb.  27.'32 

15/32  83. 


.  Jan. 


16/32 


17/32  68. 

2/32  62. 


.May 
.  May 


7/32 
14/32 


25  

25/32.. 


.67. 
.64. 


. . .  Dec.  26 
.Feb.  6/32 


Men   in   Her   Life,   The  Lois   Moran-Chas.    Bickford .  .  Dec. 

No    Greater    Love  Alexander  Carr-Dickey  Moore.  May 

One    Man    Law   Buck  Jones   Dec. 

Ridin'  for  Justice  Buck  Jones   Jan. 

Shopworn   Barbara  Stanwyck-  R.  Toomey.  Mar. 

Shot    Gun    Pass   Tim    McCoy   Nov. 

South   of   the    Rio    Grande  Buck    Jones   Mar. 

Texas    Cyclone   Tim    McCoy   Feb. 

Three   Wise   Girls   Jean    Harlow  -  Mae    Clarke  - 


Runnina  Time 

Minutes  Reviewed 


10  75. 

13/32  60. 

4  63. 

4/32  64. 

25/32  78. 

1  59. 

5/32  

24/32  


Dec.  5 
May  21/32 
.Feb.  20/32 
.Jan  16/32 
.Apr.  9/32 


Walter  Byron-M.  Prevost. .  Jan.     11/32  68 .  .  .Feb.  13/32 


Coming   F  eature  Attractions 

American   Madness   W.  Huston  -  C.  Cummings- 

K.  Johnson   

Bitter   Tea   of    General    Yen. .  .  Anna  May  Wong-C.  Cummings 

By  Whose  Hand?   Ben    Lyon-Barbara  Weeks.... 

Child   of  Manhattan   

Daring    Danger   Tim  McCoy   

Destroyer,  The   

Hello   Trouble   Buck  Jones-Lina  Basquette 

Hollywood  Speaks    Genevieve  Tobin-Pat  O'Brien 

McKenna  of  the   Mounted  Buck   Jones-Greta   Granstedt.  . 

Mike 


Murder  of  the  Night  Club  Lady.Adolphe  Menjou-Mayo  Methot  

Riding   Tornado,   The   Tim   McCoy-Shirley  Grey  

Thirteenth    Man.    The   Jack  Holt   

Two    Fisted    Law   Tim   McCoy-Alice  Day   June 

War   Correspondent   Jack   Holt-Ralph  Graves-Lila 

Lee   

Washington   Merry   Go  Round  

White    Eagle   Buck    Jones-Barbara  Weeks  


8/32. 


FIRST  NATIONAL 

Features 


27/32 
13/32 
16/32 
18/32 
21/32 
14/32 


Run 

Title                                          Star                               Rel.  Date 

Alias  the   Doctor   Richard    Barthelmess   Mar.  26/32.. 

Dark   Horse.  The   Warren  William-Bette  Davis. June  16/32.. 

Famous  Ferguson  Case.  The  Joan    Blondell   May  14/32.. 

Fireman.  Save  My  Child  Joe  E.  Brown   Feb.  27/  32.. 

Hatchet   Man,   The   Edward  G.   Robinson   Feb.  6/32.. 

It's  Tough  to  Be  Famous  Douglas   Fairbanks.   Jr  Apr.  2/32.. 

Love  Is  a  Racket   Douglas  Fairbanks,  Jr  June  18/32.. 

Rich   Are   Always   With   Us  Ruth   Chatterton   May  21/32.. 

Strange   Love  of   Molly   Louvain  Lee    Tracy-Ann    Dvorak  May  28/32.. 

Tenderfoot,  The   Joe  E.  Brown   June  1 1, .'32.. 

Two    Seconds                                Edward    G.    Robinson   May  28/32.. 

Union    Depot   D.  Fairbanks,  Jr. -J.    Blondell.  Jan.  30/32. 

Week-end    Marriage   Loretta  Young-Norman  Foster.June  18/32., 

Coming   Feature  Attractions 

Cabin  in  the  Cotton  Richard  Barthelmess   

Children   of   Pleasure    Ruth  Chatterton  

Crooner    David    Manners   Aug.  20/32  

Dr.    X    Lionel   Atwill-Fay   Wray    ...Aug.    27/32  80. .  June  11/32 

Life    Begins   Loretta  Young-Eric  Linden  

Miss    Pinkerton   Joan  Blondell-  George  Brent. July    30/32  66 

Revolt   D.  Fairbanks,  Jr.-N.  Carroll  

They  Call  It  Sin    Loretta  Young-David  Manners   

Three  on  a   Match  Blondell-William-Dvorak   

Tiger  Shark   Edw.    G.  Robinson   

You   Said  a    Mouthful  Joe  E.  Brown   


ning  Time 
Minutes  Reviewed 
.62...  Mar.  12/32 
...75. ..June  18/32 
...74...  Apr.  30/32 
...87...  Feb.  " 
...74... Feb. 
. .  .79. .  .Apr. 
...72. ..June 
...71...  May 
...74...  May 
...70...  May  28/32 
...68...  May  28/32 

...68  Dec.  26 

...66. ..June  11/32 


FOX  FILMS 

Features 


Rel. 
Mar. 
Apr. 
Nov. 
Mar. 
Apr. 


Title  Star 

After    Tomorrow   Chas.    Farrell-Marian  Nixon. 

Amateur  Daddy   Warner  Baxter- Marian  Nixon. 

Ambassador    Bill    Will  Rogers   

Business   and    Pleasure   Will   Rogers-Jetta  Goudal  .. 

Careless    Lady   Joan    Bennett-John  Boles  

Charlie  Chan's  Chance   Warner  Oland-L.  Watkins-M. 

Nixon-Ralph  Morgan-H.  B. 
Warner-A.  Kirkland  

Cheaters  at  Play   Thomas  Meighan-L.  Watkins. 

Dance    Team   James   Dunn-Sally  Eilers  

Delicious   Gaynor- Farrell   

Devil's    Lottery   Elissa  Landi-Alexander  Kirk- 
land-Vic.  McLaglen   

Disorderly    Conduct   Sally    Filers- Ralph  Bellamy- 

Soencer  Tracy   

Gay   Caballero.    The   George  O'Brien  -  Conchita 

Montenegro   

Good  Sport   Linda   Watkins-John  Boles.. 

Heartbreak   C.   Farrell-H.  Albright  

Man   About   Town   Warner  Baxter-Karen  Morley. 

Over   the    Hill    Dunn-Eilers-Marsh-Crandall- 

Kirkwood-Lane   

Rainbow  Trail.  The   Geo.   O'Brien-Cecilia  Parker. 

She    Wanted    A    Millionaire  J.  Bennett-S.  Tracy   

Silent    Witness.    The   Lionell  Atwill-Greta  Nissen.. 

Society    Girl   J.  Dunn-P.   Shannon-S.  Tracy. 

Stepping  Sisters   Louise  Dresser  -  Wm.  Collier, 

Sr. -Minna  Gombell   

Surrender   Warner  Baxter-Leila  Hyams, 

Woman  in   Room   13,  The  Landi-Bellamy-Hamilton  .., 

Trial   of   Vivienne   Ware,  The...  J.  Bennett-D.  Cook-L.  Bond 

While  Paris  Sleeps   McLaglen-Helen  Mack  

Yellow  Ticket.  The   Elissa   Landi-L.  Barrymore., 

Young   America   Tracy-Kenyon-Bellamy   

Coming   Feature  Attractions 

After    the    Rain   P.   Shannon-Spencer  Tracy- 

Wm.  Boyd   

Almost  Married   Violet    Heming- Ralph  Bel- 
lamy-Alexander Kirkland.. 

Bachelor's   Affairs   Adolohe  Meniou-Minna  Gom- 

_   „  bell-Joan  Marsh-I.  Purcell.June 

Down    to    Earth   Will   Roqers    Seot 

First   Year.   The  Gaynor- Farrell   July 


Running  Time 
Date        Minutes  Reviewed 

13/32  Mar.  5/32 

10/32  74...  Apr.  30/32 

22  70  Oct.  24 

6/32  57  Aug.  15 

3/32.  ..  67... Mar.  12/32 


Jan. 
Feb. 
Jan. 
Dec. 

Mar. 

Mar. 

Feb. 
Dec. 
Nov. 
May 

Nov. 
Jan. 
Feb. 
Feb. 
May 

Jan. 
Dec. 
May 
May 
May 
Nov. 
Apr. 


Aug. 
July 


24/32  71...  Jan.  9/32 

14/32  57...  Jan.  23/32 

17/32  85...  Jan.  2/32 

27  106  Dec.  12 

27/32  74...  Apr.  9/32 

20/32  82...  Apr.  16/32 

28/32  60...  Apr.  2/32 

13  68  Nov.  14 

8  59  Oct.  10 

22/32         76... June  4/32 

29    89  Oct.  31 

3/32  60  Dec.  5 

21/32  74...  Feb.  27/32 

7/32  73...  Feb.  13/32 

29/32  74... June  18/32 

10/32...    59  Dec.  12 

6  69  Dec.  5 

15/32         69...  May  28/32 

1/32  56...  May  7/32 

8/32  

15  76  Oct. ' '  17 

17/32         70  ..May  14/32 


14/32  

17/32..  

26/32  76... June  18/32 

4/32  

31/32  " 


66 


MOTION    PICTURE  HERALD 


June    25,  1932 


(THE  RELEASE  CHACT—CCNT'E ) 


Running  Time 

Title  Star  Rel.  Date        Minutes  Reviewed 

Mystery    Ranch   Geo.   O'Brien-C.   Parker  June  12,  '32  

Rebecca  of  Sunnybrook  Farm  Marian    Nixon-R.    Bellamy. .  July  9,'32  

Undesirable   Lady   Elissa    Landi-Paul    Lukas-A.Aug.  7,'32  

Kirkland   

Week   Ends  Only   Joan    Bennett-Ben    Lyon  June    19, '32  70... June    II. '32 


MAYFAIR  PICTURES 


Running  Time 
Rel.  Date        Minutes  R 


Features 

Title  Star 

Behind  Stone  Walls   Eddie  Nugent-Priscilla  Dean. Mar. 

Dragnet    Patrol   Glenn  Tryon-Vera  Reynolds. .  Dec. 

Docks  of  San   Francisco  Mary   Nolan-Jason   Robard . . .  Feb. 

Dynamite    Denny   Jay  Wilsey-Blanche  Mehaffey.  May 

Gorilla   Ship   Ralph    Ince-Vera    Reynolds.  .June 

Hell's    Headquarters   J?ck  Mulhall-Barbara  Weeks^pr. 

Honor  of  the  Press   Edw.  J.  Nugent-Rita  La  Roy.  May 

Love  In  High  Gear   Alberta    Vaughn-H.    Ford...  May 

Monster  Walks.   The   Rex  Lease- Vera  Reynolds  Feb. 

Passport  to   Paradise   Jack   Mulhall-B.   Mehaffey. .  .Apr. 

Night    Beat   Jack  Mulhall-Patsy  R.  Miller.Nov. 

Sally  of  the   Subway   J.  Mulhall-D.  Revier  Jan 

Sin's  Pay   Day   D.    Revier-Forrest  Stanley. .. Mar. 

Sky    Spider,    The  Glenn  Tryon-Beryl   Mercer. ..  Oct. 

Coming   Feature  Attractions 

Temptation's   Workshop   Helen   Foster-Tyrrell   Davis.. June  20/32. 

Widow   in   Scarlet   D.  Revier- Kenneth  Thompson.  July      I, '32. 


15, '32  Mar. 

15  59. ..Jan. 

I, '32  60. .  .Jan. 

27. '32  

1 1. '32  

15. '32  63...  May 

15. '32  

I, '32  65...  May 

10. '32  60...  Feb. 

I.'32  

30  62  D 

I, '32  60. .  .Jan. 

I, '32  63. .  .Mar. 

1  59  


eviewed 
26,'32 

9.'32 
30, '32 


I4,'32 


7. '32 
6, '32 


c.  26 
23. '32 
I9.'32 


Running  Time 
Date       Minutes  Reviewed 
26. '32  76...  Mar.     5. '32 

5.'32  84...  Jan.  I6,'32 


..71. ..June  II. '32 
..90... Mar.  5. '32 
.128  Dec.  12 


METRO-GOLDWYN-MAYER 

Title  Star  Rel. 

Are  You   Listening?   William   Haines-M.   Evans...  Mar 

Arsene  Lupin   Lionel   and   John  Barrymore- 

Karen    Morley   Mar.  5. '32.. 

As    You    Desire    Me  Garbo -Von    Stroheim  -  M. 

Douglas   May  28, '32.. 

Beast  of  the  City.  The  Walter  Huston-Jean  Harlow. .Feb.  13. '32.. 

Ben    Hur   Ramon  Navarro-May  McAvoy.Jan.  2, '32.. 

( Reissue-Synchronized) 

But  the   Flesh    Is   Weak  Robt.    Montgomery-Gregor. . .  Apr.  9.'32.. 

Emma   Marie    Dressier   Jan.  2, '32. . 

Freaks   Wallace  Ford-Leila  Hyams...Feb.  20, '32.. 

Grand    Hotel   Garbo-John  Barrymore  

Hell    Divers   Beery-Gable   Jan.  I6.'32.. 

Huddle   Ramon   Novarro-M.   Evans   ..May  14, '32.. 

Letty    Lynton   Joan  Crawford-Montgomery. ..  May  7, '32.. 

Lovers  Courageous   R.  Montgomery-Madge  Evans. Jan.  23. '32.. 

Mata   Hari   Garbo-R.  Navarro   Dec.  26  

Night  Court   W.  Huston  -  P.  Holmes - 

A.    Page                              May  7, '32.. 

Passionate    Plumber   Buster    Keaton- Durante  Feb.  6. '32.. 

Polly  of  the  Circus   Marian    Davies-C.    Gable  Feb.  27,'32. . 

Possessed   Joan  Crawford-Clark  Gable.. Nov.  21  

Private    Lives   Shearer-Montgomery   Dec.  12  

Tarzan.  the  Ape  Man   Johnny    Weismuller  -  Maureen 

O'Sullivan   Apr. 

Wet    Parade    Walter  Huston- Dorothy  Jordan 

Neil    Hamilton   Apr.  16, '32. 

When  A  Feller  Needs  A  Friend . Jackie  Cooper-"Chic"   Sale. .Apr.  30.'32.. 

Coming   Feature  Attractions 

China    Seas   Clark  Gable   

Downstairs   John  Gilbert   

Flesh   Wallace  Beery   

New  Morals  for  Old   Robert   Young-M.   Perry  June     4. '32  76. 

Prosperity   Dressler-Moran   June    18.  '32  

Rasputin   Ethel.  John,   Lionel  Barry- 
more   

Red   Headed   Woman   Harlow-Chester    Morris   June    25. '32  

Skyscraper    Souls   W.  Wiliam-M.  O'Sullivan...  

Smilin'    Through   Norma  Shearer- Frederic 

March-Leslie  Howard   

Sneak    Easily   Buster  Keaton   July      2. '32  

Strange    Interlude   Shearer-Gable   June    1 1. '32  

Unashamed   Lionel  Barrymore   

Untitled   Helen  Twelvetrees   

Untitled   Marion  Davies-R.  Montgomery  


..B2. 
.  .73. 
.  .64. 
.115. 
.113. 
.104 
.  .86. 
..77. 
..91. 

..95. 
.  .74. 

70. 
..76 
..85. 


..Apr.  23. '32 
..Jan.  2,'32 
..Jan.  23,'32 
..Apr.  I6.'32 
 Dec.  26 


..May  7,'32 
..Feb.  27.'32 
..Jan.  9.'32 

..June  4,'32 
..Mar.  19. '32 
..Mar.  26. '32 

 Oct.  31 

 Dec.  26 


2,'32....IOI...Feb.  20.'32 


.122. 
76. 


.Apr.  30, '32 
May    21.  '32 


Title  Star  Rel. 

Misleading    Lady.    The  Claudette   Colbert-Stuart  Er- 

win-Edmund    Lowe   Apr. 

No   One   Man   Carole  Lombard- Ricardo  Cor- 

tez-Paul    Lukas   Jan. 

One    Hour    with    You  Maurice  Chevalier-Jeanette 

MacDonald-Genevieve  Tobin.Mar. 

Reserved    for    Ladies  Leslie  Howard-Benita  Hume.  May 

Shanghai    Express   Marlene  Dietrich-C.  Brook. ..  Feb. 

Sinners    in   the    Sun   Carole  Lombard-C.  Morris  May 

Sky    Bride   Rich'd   Arlen-J.  Oakie- Robert 

Coogan-Virginia  Bruce  ...Apr. 
Strange  Case  of  Clara  Deane. .  .Wynne  Gibson-Pat  O'Brien..  May 

Strangers    in    Love  Fredric  March- Kay  Francis. .  Mar. 

This    Is   the    Night  Lily  Damita-Chas.   Ruggles. .  Apr. 

This  Reckless  Age   Buddy  Rogers-Peggy  Shannon.  Jan. 

Thunder    Below   T.  Bankhead-C.  Bickford-P. 

Lukas   June 

Tomorrow   and   Tomorrow  Ruth  Chaterton-Paul  Lukas..  Feb. 

Two  Kinds  of  Women  P.  Holmes-M.  Hopkins  Jan. 

Wayward   Nancy  Carroll-Richard  Arlen.  Feb. 

Wiser  Sex.  The   C.  Colbert-Wm.  Boyd  Mar. 

World  and  the   Flesh.  The  G.  Bancroft-M.  Hopkins  Apr. 


Running  Time 
Date        Minutes  Reviewed 


15.  '32... 

30. '32... 

25,'32.. . 
20. '32.. . 

1 2.  '32. . . 

13.  '32... 

29/32.  . . 
6,'32.. . 

4.  '32... 

8.  '32... 

9.  '32.. . 

17.  '32.. . 

5,  '32... 

16.  '32... 
19/32.. 

18.  '32... 
22, '32. . 


.74. 

.73. 

.80. 
.71 . 
.84. 
.70. 

.78. 
.78. 
.70. 
.82. 
.76. 


.Apr.  I6.'32 

.Jan.  30.'32 

.Apr.  2,'32 

.May  28. '32 

.  Feb.  27,*32 

.May  21/32 


.Apr. 
.  May 
.Feb. 
.Apr. 

.Jan. 


30/32 
14/32 
20/32 
23/32 
16/32 


.80  

.80... Feb. 
.  Jan. 
.Feb. 
..Mar. 
. .  May 


.73. 
.74.  . 
.74. 
.74. 


6/32 
23/32 
20/32 
19/32 
14/32 


Coming  Features 


Blonde    Venus   Marlene  Dietrich   

Devil    and    the    Deep  T.  Bankhead-G.  Cooper  July  29/32. 

Horse   Feathers   Four  Marx  Bros  

Lady   and   Gent  Geo.  Bancroft- Wynne  Gibson.  July  15/32.. 

Lives  of  a  Bengal  Lancer,  Thc.Clive  Brook-Philips  Holmes  

Love   Me   Tonight   Maurice  Chevalier-Jeanette  .. 

MacDonald   

Madame    Racketeer   Ailson  Skipworth-R.  Bennett.July  22/32. 

Make   Me  a  Star  Joan  Blondell-Stuart  Erwin..July 

Man  From  Yesterday  C.  Colbert-C.  Brook   July 

Million   Dollar  Legs   Jack  Oakie    July 

Movie    Crazy   Harold  Lloyd-C.  Cummings  

Riddle    Me    This   Edmund   Lowe-Victor  Mc- 

Laglen   


1/32.. 
1/32.. 
8/32.. 


.68... June  18/32 


PEERLESS  PRODUCTIONS,  INC. 

Features 


Title  star 

Lovebound   N.   Moorhead-J.  Mulhall-Roy 

.     .  D'Arcy   Mar. 

Reckoning.    The   Jas  Murray-Sally  Blane  Feb. 

Sea  Ghost.  The   L.  La  Plante-Alan  Hale  Nov. 

Snorting    Chance.    The   Wm.  Collier,  Jr. -Claudia 

Dell-James   Hall   Nov. 


Rel. 


Running  Time 
Date       Minutes  Reviewed 


1/32.. 
15/32.. . 


..61  

..63...  Apr.  9/32 
.64  Dec.  5 


69... 


.  Nov. 


POWERS  PICTURES,  INC. 


.  Running  Time 

„  ._,Tltle       ,      _  star  Rel.  Date        Minutes  Reviewed 

Bridegroom    for    Two   Gene  Gerrard   Jan. 

Carmen   Marguerite  Namara-Tom 

Burke   May 

Fascination   Madeleine  Carroll   Apr. 

Flying    Fool.    The   Henry  Kendall   Feb. 

Gables    Mystery.    The   Lester  Matthews- Anne  Grey.. Feb. 

Her  Strange  Desire  Laurence  Olivier   July 

Limning   Man.  The   Franklin  Dyall   June 

My  Wife's  Family   Gene  Gerrard   Apr. 

Out  of  the  Blue   Gene  Gerrard   July 

Shadow   Between.   The  Godfrey  Tearle- Kathleen 

0'  Regan   May 

Skin   Game   Edmund   Gwenn-Phyllis  Kon- 

_  stam   June 

Trapped    In   a   Submarine  John  Batton-Sydney  Seaward.  Jan. 


15/32  65... Jan.  30/32 

15/32  70...  Jan.  16/32 

1/32  68  

1/32  62  Aug.  29 

15/32  71...  May  7/32 

15/32   70  

15/32  63  

15/32  62...  Mar.  26/32 

15/32  60  


1/32. 


.68. 


.Sept.  19 


1/32.. 

15/32.. 


.70  

.45. . . Feb. 


6/32 


MONOGRAM  PICTURES  CORPORATION 

Features 


nning  Time 
Minutes  Reviewed 

 68  

71... Apr.  30/32 
70. . .June 


Title                                          Star                               Rel.  Date 

Arm   of   the    Law   Rex  Bell-Lina  Basquette  Apr.  20/32. 

County   Fair   Ralph   Ince-Hobart  Bosworth. Apr.  1/32. 

Flames   Johnny  Mack  Brown   May  30. '32. 

Galloping  Thru   Tom   Tyler   Dec.  5  

Ghost    City   Cody-Shuford   Dec.  20  

Land  of  Wanted  Men   Bill   Cody   Oct.  30  

Law  of  the  North  Bill  Cody-Andy  Shuford   May  30/32. 

Law  of  the  Sea   All    Star   Dec.  15  

Man   from    New   Mexico  Tom  Tyler   Apr.  1/32. 

Mason   of  the   Mounted   Bill    Cody-Nancy    Drexel . . . .  May  15/32. 

Midnight    Patrol   Regis  Toomey-Mary  Nolan... Apr.  10/32. 

Oklahoma    Jim   Bill   Cody   Oct.  10  

Police  Court   Leon  Janney-H.  B.  Walthall.  Feb.  15/32. 

Single   Handed  Sanders   Tom    Tyler   Feb.  1/32. 

Texas    Pioneers   Bill  Cody-Andy  Shuford   Feb.  15/32. 

Two-Fisted    Justice   Tom  Tyler   Oct.  20.... 

Vanishing  Men   Tom  Tyler   Apr.  15/32. 

Coming  Features 

Honor  of  the  Mounted   Tom  Tyler   July  1/32          7  reels. 

Klondike   All    Star   July  1/32          7  reels. 

Western    Limited.    The  All  Star   July  20/32          7  reels. 


....58. 

 60.  .Apr. 

....62  

 55  

 61  

 60  

 58  

 60. 

 60. 

 65. 

...50  

 53  

....63...  Feb. 
....62  


18/32 
9/32 


. .  Apr. 
. .Jan. 
.  .Mar. 


9/32 
23/32 
5/32 


PARAMOUNT  PUBLIX 

Features 


Running  Time 
Date        Minutes  Reviewed 


Title  Star  Rel. 

Broken    Lullaby   L.    Barrymore-N.  Carroll- 

P.    Holmes   Feb.    26/32  94...  Jan.  16/32 

(Revieved    under   the   title    "The  Man  I  Killed") 

Broken  Wing.  The  Lupe   Velez-Melvyn    Douglas.  Mar.    25/32  74...  Apr.  2/32 

Dancers  In  the  Dark   Miriam   Hopkins-Jack  Oakie. Mar.    11/32  74. ..Mar.  26/32 

nr.   JeWvll  and  Mr.   Hyde  Fredric   March-M.   Hopkins.  .Jan.      2/32  98  Dec.  26 

Forgotten  Commandments   Sari   Maritza-Gene  Raymond. May    27/32  65. ..June  11/32 

Husband's    Holiday   Clive   Brook- V.    Osborne  Dec.    19  68... Jan.  2/32 

Ladies  of  the  Bia  House  Sylvia  Sidney-Wynne  Gibson.  Dec.    26  77  Dec.  19 

Merrily  We  Go  To  Hell  S.   Sidney-Fredric   March  June    10/32  78. ..June  18/32 

Miracle    Man.   The  S.   Sidney-C.    Morris  Apr.      1/32  B7...Apr.  30/32 


RKO  PATHE 


Features 


Title  Star 

Big   Shot,   The   Eddie   Quillan   Dec. 

Carnival    Boat   '  Bill    Boyd   Mar. 

Ghost   Valley   Tom  Keene-Myrna  Kennedy..  May 

Lady  with  a  Past   C.   Bennett-B.   Lyon  Feb. 

Panama   Flo   Helen  Twelvetrees   Jan. 

Partners   Tom   Keene   Jan. 

Prestige   Ann   Harding   Jan. 

Saddle  Buster.   The   Tom   Keene   Mar. 

Westward  Passage   Ann   Harding   May 

Young    Bride   Helen  Twelvetrees   Apr. 

(Reviewed   under   the   title  "Love  Starved") 


Rel.  Date        Minutes  Reviewed 
Running  Time 

18  66  Dec.  12 

19/32  62... Mar.  26/32 

13/32  54  

19/32  80...  Feb.  13/32 

29/32.  74... Jan.  23/32 

8/32  58...  Mar.  12/32 

22/32  71... Jan.  16/32 

19/32  60  

27/32  73...  June  11/32 

8/32  76...  Apr.  23/32 


Coming  Features 


Beyond    the    Rockies   Tom  Keene- Rochell  Hudson..  July 

What   Price   Hollywood   Constance  Bennett   June 


8/32. 

24/32. 


..June  18/32 


RKO  RADIO  PICTURES 


Features 


Title  Star 

Bring  'Em  Back  Alive  Frank   Buck's  Adventure... 

Girl   Crazy   E.  Quillan-D.  Lee- Wheeler - 

Woolsey   

Girl  of  the   Rio.  The  Dolores  Del  Rio-Lee  Carillo 

Is  My  Face  Red  Helen   Twelvetrees- Ricardo 

Cortez-Robt.  Armstrong  .. 

Ladies  of  the  Jury   Edna  May  Oliver  

Lost  Squadron   Richard   Dix-Mary  Astor... 

Men  of  Chance   Mary  Astor- Ricardo  Cortez.. 

Office    Girl   Renate  Muller-J.  Hulbert... 

Roadhouse    Murder,    The  Eric  Linden- Dorothy  Jordan 

State's  Attorney   John  Barrymore-H.  Twelve- 
trees- Mary  Duncan  


Running 

Time 

Rel. 

Date 

Minutes  Reviewed 

.July 

15/32. 

. .  .70 

..June  4/32 

25/32.. 

...75 

..Apr.  2/32 

.  Jan. 

15/32.. 

.  ..69 

..Jan.  16/32 

.June 

17/32.. 

...66. 

..June  11/32 

Feb. 

5/32.. 

...64 

 Dec.  19 

.Mar. 

12/32.. 

...79 

. .  Mar.  5/32 

.  Jan. 

8/32.. 

. . .63. 

 Nov.  14 

.  Apr. 

8/32.. 

...83 

.  May 

6/32.. 

...73 

.'.'May  "7/32 

May 

29/32.. 

. . .79. 

..May  14/32 

June    25,  1932 


MOTION    PICTURE  HERALD 


67 


(THE  RELEASE  CHART— CCNT'E) 


Running  Time 

Title  Star  Rel.  Date        Minutes  Reviewed 

Symphony  of  Six  Million  Irene  Dunne- Ricardo  Cortez.Anr.    29,'32  94... May    28. '32 

Woman  Commands,  A  Pola   Negri   Jan.      I, '32  84... Jan.  2,'32 


Coming  Feature  Attractions 


Bill  of  Divorcement  .  

Bird   of    Paradise  D.   Del   Rio-Joel   McCrea  Aug.  26/32. 

Deported   Zita  Johann   

Fraternity    House   Eric  Linden-Arline  Judge  

Hell  Bent  for  Election  Edna   May  Oliver  

Hold  'Em  Jail  Edna  May  Oliver- Wheeler- 

Woolsey-Roscoe  Ates   July   

Kong   Fay  Wray-Bruce  Cabot  

Law  Rides   Tom  Keene   

Liberty    Road   Richard  Dix   

Most  Dangerous  Game.  The  Leslie   Banks-Joel  McCrea  

Roar  of  the  Dragon  Richard  Dix-Gwili  Andre. ...  July     12. '32. 

Thirteen   Women   Irene   Dunne-Gregory  Ratoff  


STATE  RIGHTS 


Features 


Title 


Running  Time 


Blonde  Captive.  The  


Crooked  Lady.  The  Austin  Trevor   

Diary  of  a  Revolutionist. ..  .G.  V.  Mouzalevskj 
Drifter.  The   Wm.  Farnum-Noah 


East  of  Shanghai  Henry  Kendall 


Dist'r 

Rel. 

Date  Minutes 

Reviewed 

.Para. -British  . 

 79. . 

Apr. 

9, '32 

Capital  Films.. 

.Feb." 

26. '32.58.. 

.  Mar. 

5,'32 

.Principal  Dis- 

tributing Corp.  Jan. 

15/32.78.. 

Feb. 

20. '32 

.Amkino   

Mar. 

18. '32.81.. 

.Mar. 

26. '32 

.MGM-British 

 77.. 

Apr. 

9.  32 

.June  8, '32. 100... 

June 

18, '32 

Capital   Film  . 

.Feb. 

10,  '32. 71... 

Mar. 

26. '32 

.B.I. P.  America. 

 72... 

Apr. 

9.'32 

Para. -British  . 

 74... 

Mar. 

12/32 

.Ufa   

Dec. 

18. ...75... 

Jan. 

9/32 

.  Dec. 


Emil  and  the  Detectives  Fritz  Rasp 

Explorers  of  the  World  Rasp  in   Prod't'ns  82 

Faithful    Heart,   The   Herbert  Marshall-  Gainsborough 

Edna   Best   Gaumont   May 

First  Mrs.   Fraser,  The  Henry  Ainley   Sterling   Films  90... May 

Fool's   Advice,   A  Frank  Fay   Frank  Fay   Feb. 

Frail   Women   Mary   Newcomb   Radio-British   71...  Feb. 

Gentleman  of   Paris.  A  Arthur  Wontner   Gaumont  78. ..Jan. 

Hell's  House   Jr.  Durkin-Pat  O'Brien 

Bette   Davis   B.  F.  Zeidman. .  Feb.    10/32.75. ..  Feb.  20/32 

His  Grounds  for   Divorce  Lien   Deyers   Ufa   Feb.    19/32.79. ..  Feb. 

Immortal   Vagabond.  The  Gustav  Froelich   Ufa   88... June 

In  a  Monastery  Garden  John  Stuart   Associated  Prod. 

&     Distr.  of 

America   80...  Apr. 

Indiscretions   of    Eve  Steffi    Duna  British   Int'l  64... June 

Keepers  of  Youth  Garry  Marsh   B.I. P.    America  .70. ..Mar.  26/32 

Life  Goes  On  Hugh  Wakefield   Para.- British   78.  ..Apr.  23/32 

Love   Is   Love  Kathe  von  Nagy  Ufa   June 

Love's  Command   Dolly  Haas   Tobis   Apr.    26/32.90. .. May 

Man  of   Mayfair  Jack  Buchanan   Paramount-Brit- 
ish  Jan. 

Midnight  Lady,  The  lohn  Darrow   Chesterfeld   65... June 

Missing   Rembrandt,  The..    Arthur  Wontner   Twickenhem 

Films   84... Mar. 

Money  for   Nothing  Seymour  Hicks   British   Int'n't'l  73. ..Feb. 

Monte  Carlo   Madness  Sara  Maritaz   First    Division.  Sept.   15/32.66. .  .June 

Night  Like  This,  A  Ralph  Lynn   British  and  Do- 
minions  73...  May  21/32 

Nine  Till  Six  Louise  Hampton   Asso.  Radio- 
British   76... May  21/32 

Private  Scandal,   A  Marian  Nixon-Lloyd 

.    .  Hughes   Headline  Pic  72  Nov.  14 

Probation   John  Darrow  -  Sally 

.     _  Blane   Chesterfield   Apr.      1/32.70. .  .Apr. 

Puss  in   Boots  Junior  Addario   Picture  Classics.  Mar.   27/32.38 ...  Mar. 

Ringer,  The   Franklyn  Dyall   First  Division. ..  Sept.    15/32.65  .  .June 

Read  to  Life  Mikhail  Zharov   Amkino   Feb. 

Ronny   Kathe  von  Nagy- 

Willy  Fritsch   Ufa   Apr. 

Shop  Angel   Marion  Shilling  ....Tower  Prod  Mar. 

Sliver   Lining,   The  Maureen    O'Sullivan. Patrician  Pic- 
tures   

Song  Is  Over,  The  Llane  Haid   Asso.    Cinemas.  .Apr. 

South  Sea  Adventures  Principal  Distr. 

,  .,     _    ,  Corp  Mar. 

Strictly   Business   Betty  Amann   B.I.P  

Sunshine  Susie   Renate  Muller   Gainsborough   

Tempest.  The     Emil  Jannings   Ufa   Mar.    15/32.105. .  Mar.  26/32 

Theft  of  the  Mona  Lisa  Willy  Forst   Tobis   Mar.   27/32.92. .  .Apr.  9/32 

Trapeze  Anna  Sten   Protex   May     2/32.80. .. May 

J*0  Souls   Gustav  Froelich   Canital  Films. ..Dec.    22. . .  100. . .  Feb. 

Two  White  Arms  Adophe  Meniou   ....MGM-British   80  .  Mar. 

Unfortunate  Bride,  The  Maurice  Schwartz- 

...  ..    .     „.  Lila  Lee   Judea  Film.  Inc  

Waltz  by  Strauss.  A  Hans  Junkerman   ...Capital  Films  ..Feb.    10/32.89. ..  Mar. 

Water  Gypsies   Sari   Maritza   Asso.  Radio- 

„,...  British   79...  May  21/32 

White  Face   John  H.  Roberts  Gainsborough- 

w   w.      _.  British   71...  June  11/32 

Women   Who   Play  Mary  Newcomb- Be- 

nita  Hume   Para.  British   79... Apr.  16/32 


28/32 
7/32 

20/32 
6/32 

16/32 


27/32 
4/32 


9/32 
11/32 


1/32 
7/32 

9/32 
11/32 

19/32 
13/32 
11/32 


23/32 
12/32 
11/32 
6/32 

23/32 
7/32 


 58... June  4/32 

1 1  ,'32.90...  Mar.  12/32 

31/32.50... Apr.  9/32 

 37...  Mar.  19/32 

.88. . . Jan. 


13/32. 82...  Apr. 
19/32.71...  May 


9/32 


14/32 
6/32 
26/32 


5/32 


UNITED  ARTISTS 

Features 


Running  Time 

Title  Star  Rel.  Date        Minutes  Reviewed 

Arrowsmith   Ronald   Colman   Feb.    27/32  110  Nov.  21 

Cock  of  the  Air  Billie   Dove-Chester   Morris.  Jan.    23/32  80. ..Jan.  30/32 

Congress   Dances   Lilian  Harvey   83...  May  28/32 

Greeks  Had  a  Name  for  Them..lna  Claire-M.  Evans-Blondell.Feb.    (3/32.  80  Nov.  28 

Scarface  Paul    Muni   Mar.    26/32  95... May  28/32 

Sky   Devils   All  Star   Mar.    12/32  89  .  Jan.  12/32 

Struggle,  The   Zita  Johann-Hal  Skelly  Feb.     6/32  77  


Coming  Feature  Attractions 

Cynara   Ronald  Colman   

Happy    Ending   Mary  Pickford  .... 

Kid  from  Spain,  The  Eddie  Cantor   

New  Yorker.  The   Al  Jolson   

Perfect    Understanding   Gloria  Swanson 

Rain   ,oan  Crawford   

Robinson  Crusoe  of  the  South 
Seas   Douglas  Fairbanks 


UNIVERSAL 

Features 

Title  Star  Rel. 

Cohens  &   Kellys  in   Hollywood .  .  G.   Sidney-C.    Murray  Mar 

Destry  Rides  Again  Tom   Mix   Apr. 

Doomed  Battalion,  The  Tala-Birell-Victor  Varconi  ..June  16/32. 

Impatient    Maiden  Lew  Ayres-Mae  Clarke  Mar.  1/32... 

Law  and   Order  Walter  Huston-Lois  Wilson.  Feb.  7/32... 

Michael   and    Mary  Edna  Best-Herbert  Marshall .  Jan.  31/32... 

Murders   in  the   Rue  Morgue. .  .  Bela  Lugosi-Sidney  Fox  Feb.  21/32... 

Nice    Women   Sidney  Fox- Frances  Dee  Nov.  28  

Night   World   Lew  Ayres-Mae  Clarke  May  5/32... 

Racing  Youth   Slim  Summerville-Louise 

Fazenda   Feb. 

Scandal  for  Sale  Chas.    Bickford-Rose   Hobart  Apr. 

Steady  Company   Norman  Foster-June  Clyde... Mar. 

Stowaway   Fay  Wray-Leon  Waycoff  Apr. 

Unexpected  Father.  The  Slim  Summerville-Zazu  Pitts.  Jan. 


Running  Time 
Date       Minutes  Reviewed 

28/32  75...  Mar.  19/32 

17/32  

82...Jun 
80. 
73 


18/32 
..Feb.  6/32 
..Mar.  12/32 

 Nov.  21 

..Feb.  20/32 
..Feb.  27/32 
..June  4/32 


14/32  63  Dec.  12 

17/32  75... Apr.  16/32 

14/32  Jan.  30/32 

11/32  50...  Mar.  19/32 

3/32  62...  Apr.  16/32 


Coming  Feature  Attractions 

Air    Mail   Pat  O'Brien-Ralph  Bellamy  

Back   Street   Irene  Dunne-John  Boles  

Fast   Companions   Tom  Brown   June    23/32  78. 

Jungle  Mystery   Tom  Tyler   

My  Pal  The   King  Tom  Mix   

Old   Dark   House  Boris   Karloff-L.  Bond  

Radio  Patrol   Rob't  Armstrong-June  Clyde- 

Lila   Lee   June     2/32   68. 

Rider  of  Death   Valley  Tom  Mix-Lois  Wilson  May    26/32...  78. 

Texas  Bad  Man  Tom  Mix   June  30/32  

Tom  Brown  of  Culver  Tom  Brown   July  14/32  


WARNER  BROTHERS 

F eatures 

Title  star  Rel. 

Beauty  and  the  Boss  M.  Marsh-W.   William  Apr. 

Crowd  Roars,  The  Cagney-Blondell   Apr. 

Expert.  The   Charles  "Chic"  Sale  Mar. 

Heart  of  New  York,  The  Smith  &  Dale  Mar. 

Hiqh  Pressure   Wm.  Powell-Evelyn  Brent... Jan. 

Manhattan   Parade   W.  Lightner-Butterworth  ...Jan. 

Man   Wanted   Kay  Francis   Apr. 

Man   Who   Played   God   George  Arliss   Feb. 

Mouthpiece.  The   Sidney  Fox-Warren  William. May 

Play   Girl   Loretta  Young- Norman  Foster- 

Lightner   Mar. 

So   Big   Barbara  Stanwyck   Apr. 

Street  of   Women  Kay  Francis   June 

Taxi!   Jas.  Cagney- Loretta  Young... Jan. 


Date 
9/ 
16. 
5, 
26/ 
30/ 
16. 
23/ 
20. 
7, 


Running  Time 

Minutes  Reviewed 
..66...  Feb.  27/32 
.  .84. . .  Apr. 
..69...  Mar. 
Mar. 
Jan. 
Jan. 
Mar. 
Feb. 
Mar. 


32.. 
32.  . 
32.. 
32.. 
32.. 
32.. 
32.. 
32.. 
3Z. 


.  .74. 

.74.. 
..77.. 
..83.. 

.83.. 


2/32 
5/32 
12/32 
9/32 
2/32 
25/32 
13/32 
26/32 


12/32.. 
30/32.. 
4/32.. 
23/32.. 


..81.. 
..82.. 
..60.. 
..68.. 


Feb. 
Mar. 
June 
Jan. 


27/32 
19/32 
4/32 
16/32 


Coming  Feature  Attractions 

B'S  City  Blues  Joan  Blondell   Sept.   10/32  70... June  18/32 

Blessed   Event   Lee  Tracy-Mary  Brian  

Jewel  Robbery   Wm.  Powell-Kay  Francis  Aug.    13/32  68... June "l I. '32 

One  Way  Passage  Wm.  Powell-Kay  Francis  

Purchase    Price,    The  B.  Stanwyck   July  23/32...."'" 

Ride   Him   Cowboy  John  Wayne   

Successful  Calamity,   A  Georqe  Arliss    72 

Two  Against  the  World  Consiance  Bennett   Sept  3/32. 

u/'l2Jer»  X?ke   A"  James  Cagney   July    16/32   67 

without  Consent    Ann  Dvorak-David  Manners. . *ug.     6/32...    72"    June'  18 '32 


TIFFANY 

Features 

Running  Time 

..  .  TltIe  ..  star  Rel-  Date       Minutes  Reviewed 

Hotel  Continental   Peggy  Shannon-Theodor  Von 

Eltz  Mar.     7/32  71...  Feb.  6/32 

Lena  Rivers   Charlotte  Henry-M.  Galloway. Mar.   28/32  67... May  28/32 

Near  the  Trail's  End  Bob   Steele   Sent.  20  55  

Pocatello  Kid   Ken  Maynard   Dec.     6   61... Jan.  9/32 

Strangers  of  the  Evening  Zasu  Pitts-Luclen  Littlefleld.May    15/32  70. ..June  11/32 

Sunset  Trail  Ken  Maynard   Jan.      3/32  82. ..Jan.  30/32 

T.f5?l.,G,un»FIfln,er   Ken  Maynard   Feb.     7/32  63. ..Feb.  20/32 

Whistlin'  Dan   Ken  Maynard   Mar.   20/32  64. ..Mar.  26/32 


Coming  Feature  Attractions 

Eagle's   Shadow   Ken  Maynard   

Hell    Fire   Austin  Ken  Maynard    June'  26/32'. 

Last  Mile,  The  

"an  Called  Back,  The  Conrad   Nagel-Doris  Kenyon'. 

Those  We  Love    . 


WORLD  WIDE 


F eatures 


Title 
Bachelor's  Folly 
Cannonball  Express. 


The.. 


Running  Time 

u    ■?  1  t  11  r- j      „   „  Pel-  Date        Minutes  Reviewed 

..Herbert  Marshall- Edna  Best  June    12/32  69  

..Tom  Moore-Rex  Lease-Lucille 

Browne   Feb. 

..Reed  Howes-Molly  O'Day  Jan. 

..Bob  Steele   Mar. 

•  Bob  Steele   June 

..J.  Bowers- Blanche   Mehaffey.  Dec. 

 Pob  Steele   Apr. 

South  of  Sante  Fe   Bob  Steele    Jan 

U.  S.  C- Notre  Dame  Football  Game   Jan.' 


Devil    on  Deck  

Law  of  the  West  

Man  from  Hell's  Edges.  The. 

Mounted  Fury   

Riders  of  the  Desert  


7/32... 

1/32... 
20/32... 

5/32... 

I  

24/  32... 


.63. ..Mar. 

.62  

.58...  Mar. 
.61 . . .June 
. 65 . . .Jan. 
.59...  May 


19/32 

26/32 
4/32 
9/32 
28/32 


8/32  61. 

17/32  50...  Jan.  30/32 


Coming  Feature  Attractions 


Racetrack   

Sign  of  Four.  The... 
Son   of  Oklahoma  


 Leo  Carillo   .  .  . . 

 Arthur  Wontner 

 Bob  Steele   


June     5/32  78. 

 76. 


June  4/32 


68 


MOTION    PICTURE  HERALD 


June    25,  1932 


(THE  RELEASE  CHARE— CCNT'R  ) 


SHORT  El  EMS 

[All  dates  are  1931  unless  otherwise 
stated] 

COLUMBIA 


Title 


Rel. 


Title 


Rel. 


CURIOSITIES 

C  230   Jan. 

C  231   Feb. 

C  232   Feb. 

C  233   

EDDIE  BUZZELL 
SPECIALTIES 

Gall  of  the   North  Feb. 

Chris    Crossed   Aug. 

Love.  Honor  and  He  Pays. Jan. 

She  Served  Him  Right  Dec. 

Soldiers   of    Misfortune. ..  .Oct. 

Wolf  in  Cheap  Clothing ...  Apr. 
KRAZY    KAT  KARTOONS 

Birth    of    Jazz  Apr. 

Hash   House  Blues  Nov. 

Hiccoups   May 

Hollywood  Goes  Krazy  Feb. 

Lighthouse  Keeping   

Love  Krazy   Jan. 

Paperhanger   

Piano  Mover   Jan. 

Restless  Sax,  The  Dec. 

Ritzy    Hotel   May 

Soldier  Old  Man  Apr. 

Weenie  Roast.  The  Sept. 

What  a   Knight  Mar. 

MEDBURY  SERIES 

Laughing    with  Medbury 
in  Abyssinia   Mar. 

Laughing    with  Medbury 
in  Africa   Dec. 

Laughing    with  Medbury 
in  India   

Laughing    with  Medbury 
in  Mandalay   May 

Laughing    with  Medbury 
in  Turkey   Sept. 

Laughing    with  Medbury 

in  Voodoo  Land  Jan. 

MICKEY  MOUSE 

Barnyard   Broadcast   Oct. 

Barnyard  Olympics   Apr. 

Beach  Party.  The  Nov. 

Duck   Hunt   Jan. 

Fishin'   Around   Sept. 

Grocery   Boy.  The  Feb. 

Mad  Dog.  The  Mar. 

Mickey  Cuts   Up  Dec. 

Mickey's    Revue   May 

Musical  Farm   

MONKEYSHINES 

Dangerous  Dapper  Dan  Dec. 

Jazzbe  Singer   Nov. 

Monkeydoodles   Oct. 

Sez  You   Jan. 

RAMBLING  REPORTER 

Vale  of  Kashmer.  The..... Aug. 
SCRAPPY  CARTOONS 

Dog  Snatcher.  The  Oct. 

Chinatown    Mystery   Jan. 

Fare  Play   

Pet  Shop,  The  Apr. 

Railroad  Wretch   

Scrappy  Minds  the  Baby. .  Nov. 

Stepping    Stones   May 

Showing   Off   Nov. 

Treasure   Hunt.  The  Feb. 

SILLY  SYMPHONIES 

Bird  Store.  The   Jan. 

Busy  Beavers.  The  

Fox    Hunt.   The  Nov. 

In  the  Clock  Store  Sept. 

Spider  and  the   Fly  Oct. 

Ugly  Duckling.  The  Dec. 


EDUCATIONAL 


Title  Rel. 
ANDY    CLYDE  COMEDIES 

For  the   Love  of  Ludwig..July 

Giddy   Age.  The  

Boudoir    Butler.   The  May 

Heavens!    My  Husband!. ..  Mar. 

Shopping   with   Wifie   Feb. 

Speed  in  the  Gay  Nineties. Apr. 
BILL  CUNNINGHAM'S 
SPORTS  REVIEWS 

He-Man    Hockey   Dec. 

Inside  Baseball   Oct. 

Slides    and    Glides  Feb. 

Speedway   Jan. 

BURNS.   WM.  J. 
DETECTIVE  MYSTERIES 

Anthony  Case,  The  Aug. 

Foiled   July 

CAMEO  COMEDIES 

Anybody's  Goat   Jan. 

Bridge    Wives   Feb. 

Idle   Roomers   Nov. 

Mother's   Holiday   Mar. 

One  Quiet  Night  Oct. 

Smart  Work    Dec. 

That's   My   Meat  Oct. 

CANNIBALS  OF  THE  DEEP 

Man    Eating    Sharks  Apr. 

Playground    of    the  Mam- 
mals  Jan. 

Wrestling  Swordfish    Nov. 

HODGE-PODGE 

All   Around  the  Town  Feb. 

Fury  of  the  Storm  July 

Prowlers.  The     May 

Wonder  Trail.  The  Oct. 

IDEAL  COMEDIES 

Hollywood   Lights   May 

Hollywood  Luck   ...Mar. 

Brooks-  Flynn-Dean 

Moonlight  and   Cactus  ...  Jan. 
MACK  SENNETT 
COMEDIES 

Alaska   Love   July 

Candid   Camera.   The  June 


Running  Time 
Date       Minutes  Reviewed 


7,'32   I  reel. 

18. '32   I  reel. 

18/32   I  reel 

  I  reel. 


15. '32. 

3  

I4.'32. 

10  

26  

21,  '32. 


13, '32. 

2  

28.'32. 
13.  '32. 


i  reel  

I  reel  

9...  Apr.    23. '32 


I  reel 
I  reel. 


25. '32          6  . . .  Apr.  9732 


4.'32. 

I  

9,'32. 

2.'32. 
14.... 
14, '32. 


2/32. 
16.... 


31. '32. . 

7  

28.'32. 

9  

18. '32. 

4  

28.  '32. 
14  

3.'32. 

5. '32 

2  

27, '32. 


10...  Apr.  30, '32 
.   I  reel  

I  reel  

I  reel  

9  Dec.  5 

.   I  reel  


7...  Mar.  5.'32 
7... May    21.  '32 

 Feb.  I3,'32 

7...  Apr.  23.'32 

I  reel  

I  reel  

7  May  2I.'32 
I  reel  


16   I  reel  

9   9... Jan.    23. '32 

12   I  reel  

30.'32   I  reel  

21   I  reel  


15   I  reel. 

4,'32   I  reel. 


28, '32. 


16.... 
I7.'32. 
16.... 
25. '32. 


16.  32  - 


I  reel, 
i  reel. 


7...  May    21. '32 

7  

I  reel  

I  reel.  Dec.  19 
I  reel  


Running  Time 
Date        Minutes  Reviewed 


24.'32 

..19.. 

2H/2 

June 

4,'32 

28/32. . . 

6. '32. .  . 

..30.. 

Mar. 

12. '32 

7, '32. .  . 

.  . 20 . . 

Jan. 

9.'32 

3, '32... 

..18.. 

Mar. 

26. '32 

20  

10. . 

.Jan. 

9.'32 

II  

..  9.. 

21. '32. .  . 

. .  9.  . 

Mar. 

26. '32 

24. '32  .  . 

..  9.. 

.Jan. 

23.'32 

2  

. .  II.. 

19 

..II.. 

nec.  .1 

24.'32 

. .  10. . 

21. '32. .  . 

. . 16. . 

Feb. 

27. '32 

29  

..9.. 

Oct.  74 

20.'32 

. .  II.. 

25  

.  10. . 

27  

10.  . 

.  Jan. 

9.'32 

4  

. .  II.. 

I0.'32 

8"i 

June 

1 1  .'32 

I0.'32. 

8  

. .  9. . 
..  8.. 

Mar. 

26, '32 

21.  '32 

9 

3. '32   

1  .'32. .  . 

9. . 

.  May 

7,'32 

.  .  10.  . 

8, '32. .  . 

.20.. 

Apr. 

30. '32 

13/32  . . 

.21.. 

Mar. 

5, '32 

10/32.. . 

. .21 . . 

 Dec.  26 

17. '32 

19. '32 

.19.. 

Divorce  a   La  Mode  May 

Flirty   Sleepwalker    Mar. 

Stone-Granger 

Girl  in  the  Tonneau  Jan. 

Lady   Please!   Feb. 

Line's   Busy.   The  Apr. 

Arthur  Stone-D.  Granger 

Poker  Widows   Seot. 

Pottsville    Palooka.    The...  Dec. 

Gribbon-Granger 
MACK  SENNETT 
FEATURETTES 
Billboard   Girl   Mar. 

Bing  Crosby 

Dream   House   Jan. 

Hatta   Marri   July 

Harry  Gribbon 
I   Surrender   Dear  Sept. 

Bing  Crosby 
One   More  Chance  Nov. 

Bing  Crosby 

Spot  on  the  Rug,  The  June 

MERMAID  COMEDIES 

It's  a  Cinch  Mar. 

Collins-Crane 

Keep   Laughing   Jan. 

Up  Pops  the  Duke   Sept. 

Chandler-Bolton 
NOVELTI  ES 

War   in   China  Mar. 

OPERALOGUES 

Milady's   Escapade   May 

Vendetta   July 

ROMANTIC  JOURNEYS 

Harem  Secrets   Oct. 

Lost   Race.   The  Mar. 

Mediterranean   Blues   Apr. 

Peasant's   Paradise   Nov. 

Road   to    Romance  Jan. 

Treasure   Isles    Feb. 

TERRY-TOONS 

Aladdin's  Lamp   Dec. 

Around   the    World  Oct. 

Black   Spider.   The  Nov. 

Bluebeard's  Brother   May 

Bull-ero   Apr. 

Champ,   The   Sept. 

China   Nov. 

Cocky   Cock    Roach  July 

Farmer  Al  Falfa's  Bedtime 

Story   June 

Lorelei.  The   Nov. 

Mad   King.  The  June 

Noah's  Outing   Jan. 

Peg    Leg    Pete  Feb. 

Play  Ball   Mar. 

Radio   Girl   Apr. 

Romance   May 

Spider  Talks.  The   Feb. 

Summer   Time   Dec. 

Villain's  Curse.  The  Jan. 

Woodland   May 

Ye   Olde   Songs  Mar. 

TORCH Y 
Torchy   Oct. 

Ray  Cooke- Dorothy  Dix 

Torchy's   Night  Cap  Apr. 

Torchy  Passes  the  Buck...  Dec. 
Torchy  Raises  the  Auntie  .  May 
Torchy  Turns  the  Trick ....  Feb. 

Torchy's  Two  Toots  June 

VANITY  COMEDIES 

For  the  Love  of  Fanny.  ...  Dec. 
Freshman's  Finish.  The... Sent. 
He's  a  Honey  Apr. 

Harry  Barris 

Now  the  Time  June 

Harry  Barns 

Ship  A-Hooey   

That   Rascal   Feb. 


Running  Time 
Date        Minutes  Reviewed 
22,'32  22...  May    21, '32 

27.  '32  19...  Apr.  9,'32 

31. '32   20  

28,  '32  20...  Jan.  30.'32 

24. '32  19  


.  19. 
.21. 


20/32 


.21 .  .Mar.  26/32 


17/32  17... Jan.  9/32 

10/32  20  


22 


13. 

15  21  

19/32  19...  May  21/32 

27/32  20  ...Apr.  9/32 

24/32  20  .  .  Feb.  20/32 

20  20  


20/32. 


15/32  21. 

3/32  20. 


Mar.  26/32 
.Apr.  30/32 


10. 


4..., 
13/32 

17/32  

15  10 

17/32  10 

14/32   9 


 Dec.  12 

Jan.  2/32 


29/  32. 
3/32. 

20  

15  

10/32. 


12/32.. 

29  

26/32.. 
24/32.. 
21/32.. 

6/32.. 
17/32.. 
15/32.. 

7/32.. 

13  

10/32.. 

1/32. 
20/32.. 


Dec.  12 
Oct."  31 


June  18/32 
...Dec.  12 


Jan.  16/32 
Jan.  30/32 


Apr. 
May 


9/32 
28/32 


Mar.  12/32 


.Oct. 


3/32. 

6  

1/32.. 
7/32.. 
5/32.. 


27  

20  

17/32. 


12/32. 


.  20. 
.22. 
.  19. 

7  1 
.  20 

27. 

.22. 
.21 . 


Mar.  26/32 

 Nov.  14 

Apr.  30/32 
Feb.  20/32 
May  14/32 


Jan. 
.Apr. 
June 


9/32 
9/32 
4/32 


Mar.  12/32 


FOX  FILMS 


Rel. 


Title 

MAGIC    CARPET  SERIES 

21  Fires  of  Vulcan  Dec. 

22  Stamboul   to   Bagdad ...  Jan. 

23  With  the  Foreign  Legion  Jan 

24  Spreewald   Folk   Jan 

25  Over  the  Yukon  Trail  . Jan'. 

26  The  World  of  Prayer  . .  .  Jan. 

27  Alpine  Echoes   

28  Biq   Game  of  the  Sea.. 

29  Manhattan    Medley    |n 

30  By-Ways  of   France   9 

31  Zanzibar   "  9 

32  Incredible    India   .....[...[......  9 

33  The  Tom-Tom  Trail  9 

3*  Over  the  Bounding  Main  9 

35  Belles  of   Bali  '*  g 

36  Fisherman's   Fortune    ...[.[[[.[.....[..  9 

37  Rhineland  Memories  r 

38  Pirate    Isles   9 

39  Samnans  and  Shadows  9 

40  In  the  Clouds   9 

41  The   SQuare    Rigger  9 

42  The  Guianas   '  9 

43  In  Old  Mexico   10 

44  Venetian  Holiday   9. 

45  Anchors  Aweigh   \]  ft 

46  Inside    Looking   Out  9 


Running  Time 
Date        Minutes  Reviewed 


27   8.  .  .  Feb.  6/32 

3/32   8  

10/32...     10  ..Feb.  6/32 

17/32   9  

24/32          8.     Feb.  6/32 

31/32          8  May  9 

 10.  .  .  Mar.  5/32 


METRO-GOLDWYN-MAYER 


Title  Rel. 
BOY   FRIENDS.  THE 

Call   a   Top  Sent. 

Kick   Off.  The  Dec. 

Knockout   Dec. 

Love   Pains   Feb. 

Mam-1  Loves  Papa  Oct. 

Too  Manv  Women  May 

You're  Telling   Me  Apr. 

Wild  Babies   

CH'RLEY  CHASE 

First   in   War  May 

Hastv   Marriage   Dec. 

In  Walked  Charley   Apr. 

Nickel    Nurser   Mar. 

S'uo  the   Malee  Sept. 

Tobasco    Kid.    The  Jan. 

What  a   Bozo  Nov. 


Running  Time 
Date        Minutes  Reviewed 


12. 


20. 


5  21  Dec. 

5  21  

13/32  21...  Apr.  23/32 

24  17  

14/32  19  

16/32  19  

 17  ;.. 

28/32  20.  ..Apr.  9/32 

19  21  Dec.  12 

23  /  32    21  

12/32  21  ..Feb.  13/32 

26  21  

30/32  21.  ..  Mar.  5/32 

7  21  


Title 

DOGVILLE 

Trader    Hound   Nov. 

Two    Barks    Brothers  Oct. 

FISHERMAN'S  PARADISE 

Color  Scales   

Fisherman's   Paradise  Aug. 

Pearls  and  Devilfish   Sent. 

Piscatorial   Pleasures   Nov. 

Sharks   and   Swordfish  Oct. 

Trout  Fishing   

FITZPATRICK 
TRAVELTALKS 

Ball,  the  Island  Paradise. .  Dec. 

Benares,  the  Hindu 
Heaven   Oct. 

Colorful    Jaipur   Mar. 

Come  Back  to  Erin  

Cradles  of  Creed  Feb. 

Home    Sweet    Home  Jan. 

Ireland,  The  Melody  Isle  .  Jan. 

London.  City  of  Tradition.  Feb. 

Madeira,  a   Garden   in  the 
Sea   Seot. 

Melody    Isle.  The  

Over  the  Seas  to  Borneo 

Tropical  Ceylon   

World    Dances.  The  

FLIP  THE  FROG 

Africa   Squeaks   Oct. 

Bully   

Fire.  Fire   

Jailbirds   Sept. 

Milkman,   The   Feb. 

Puppy  Love   

School  Days   

Spooks   Dec. 

Village  Specialist,   The  ... Sept. 

What    A    Life   Mar. 

HARRY  LAUDER 

I   Love  a   Lassie   Dec. 

Nanny   Nov. 

LAUREL  &  HARDY 

Any   Old   Port   Mar. 

Chimp.   The   May 

Come   Clean   Sept. 

County    Hospital   June 

Helpmates   Jan. 

Music  Box   Apr. 

One  Good  Turn   Oct. 

NOVELTIES 

Desert  Regatta   

Duck   Hunter's  Paradise  

Jack    Cooper's  Christmas 

Party   

OUR  GANG 

Big   Ears   Aug. 

Choo  Choo   May 

Dogs   Is   Dogs   Nov. 

Free   Eats   Feb 

Pooch   June 

Readin'   and   Writin'  Jan. 

Spanky   Mar. 

PITTS-TODD 

Old   Bull   June 

On   the    Loose   Dec. 

Pajama    Party   Oct 

Red    Noses   Mar. 

Seal   Skins   Feb. 

Strictly    Unreliable   Apr. 

War   Mamas   Nov. 

SPORT  CHAMPIONS 

Athletic  Daze   Mar. 

Dive   In   Feb. 

Flying   Spikes   Apr. 

Lesson   In  Golf,   A  Jan. 

Olympic   Events   Mar. 

Splash   Oct. 

Timber  Toppers   May 

Whippet    Racing   Dec. 


Running  Time 
Date        Minutes  Reviewed 


15... Jan.  9/32 
.17  Nov.  14 

.  9... May  14/32 

.  10  

.  9  Nov.  7 

.  9  

.10  

.  9  


5  10  Dec.  6 

31   9  Nov.  7 

19/32  10  Dec.  5 

  9... June  4/32 

6/32.  10  

9,'32  

9/32"'."  id. '.'.'Mar.'  26/32 
6/32  10  


8  Oct.  3 

.  9... Jan.  9/32 

.  9  

,10  Dec.  12 

.  9  

..Jan.  9/32 


Feb.  27/32. 


17. . 


  7. 

  6 ...Mar.  5/32 

26   9  Nov.  21 

20/32   7  

  7  

  7  

21   7  

12   8  Dec.  12 

26/32   7... Apr.  23/32 


19... 
14... 


8... Jan.  9/32 
8  Dec.  19 


5,  '32.....  21...  Feb.  13/32 

21/32         25...  Apr.  9/32 

19  21  Nov.  28 

25/32          20...  Apr.  23/32 

23/32          20  Dec.  12 

16/32  29...  Mar.  12/32 

31  21  Nov.  21 


.  Jan. 
.  Feb. 


Jan. 


9/32 
6/32 


2/32 


29  21  

7/32          20.  ..  May    21.  32 

21  21  

13/32         20  .  ..  Feb.  18/32 

4/32  21...  May  28/32 

2/32  21  Dec.  19 

26/32         20... Apr.  9/32 

4/32          20...  May  7/32 

26   20  

3  20  Nov.  7 

19/32  21...  Mar.  26/32 

6/32  21  

30/32  20  

14  21.  .  .  May  7/32 

26/32  10...  June  11/32 

2/32  10  Oct.  31 

16/32   9  

16/32  10  

5/32  10...  May  28/32 

3  10  

7/32   9  

12   9  


PARAMOUNT  PUBLIX 


Title 

Rel. 

ONE   REEL  ACTS 

Babbling   Book.   The   Mar. 

Burns    and  Allen 
Backyard  Follies   Dec. 

Haig  Trio 
Beach   Nut.   The   Oct. 

Herb  Williams 
Beyond  the   Blue   Horizon  .  Apr. 

Vincent  Lopez 
Bridge    It    Is   May 

The  Musketeers 
Bun   Voyage   June 

Lester  Allen 
Cheaper  to   Rent  Sept. 

Willie   West  &  McGinty 
Close  Harmony   Jan. 

Boswell  Sisters 
Coffee  and  Aspirin  Apr. 

Solly  Ward 
Fair  Ways  &  Square  Ways.  May 

Eddie  Miller 
Finn  and  Caddie   Oct. 

Borrah  Minnevitch 
Hollywood    Beauty    Hints..  July 
Ireno   July 

Ethel  Merman 
Jazz  Reporters   Nov. 

Charlie   Davis  &  Gang 

Knowmore   College   «"r- 

Rudy  Vallee 
Meet  the   Winner  May 

Tom  Howard 
More   Gas   Oct. 

Solly  Ward 
M'Lady   Mar. 

Irene  Bordoni 

Musical  Justice   Dec- 

Rudy  Vallee  r  . 

Naughty    Cal   Feb. 

Lillian    Roth  « 
No    More    Hookey  AuB. 

Haig  Trio  . 
Oh    My   Operation  Jan- 

Burns  and  Allen 
Old    Man    Blues   Mar. 

Ethel  Merman 
Old  Songs  for   New  Mar. 

Technicolor 
Out  of  Tune   Feb. 

Herb  Williams 
Pair  of  French  Heels,  A..  Nov. 

Mitchell  &  Durant 


Running  Time 
Date        Minutes  Reviewed 

11/32  10...  May  7/32 

12  

3  

1/32  

13/32.  

3/32  

19  10...  Apr.  23/32 

9/32....  

8/32  

2  

17  

15/32  

1/32  

21  

15/32  

6/32  

24  

28  

26  10  Dec.  26 

19/32  

29  

16/32  

18/32  

4/32  10...  Feb.  20/32 

12/32  

14  


June    25,  1932 


MOTION    PICTURE  HERALD 


69 


<  THE  RELEASE  CHACT"CCNT*D > 


Title  Rel. 
Pro  and  Con   July 

Tom  Haword-Alan  Brooks 
Puff  Your  Blues  Away  .  .  Oct. 

Lillian  Roth 
Quit    Your    Kickin'  Jan. 

Red  Donahue 
Rhythm  In  the  River  Feb. 

Geo.    Dewey  Washington 
Roaming   Nov. 

Ethel  Merman 
Seat  on  the  Curb.  A  June 

Hugh  Cameron   -  Arthur 

Aylesworth 
Singapore  Sue   June 

Anna  Chang 
Switzerland   Apr. 

Lester  Allen 
Taxi    Tangle   Dec. 

Jack  Benny 
Ten  Dollars  or  Ten  Days  .  July 

Eddie   Younger   and  His 

Mountaineers 
Those   Blues   May 

Vincent  Lopez 
PARAMOUNT  PICTORIAL 
STARTING    AUGUST,  1931 
No.    5 — A    Drink    for  Six 

Million — Educated  Toes — 

The  Pony  College  Dec. 

No.  IS — Vincent   Lope  z — 

Jewels — Lowell    Thomas..  Jan. 
No  7 — Ann    Leaf    at  the 

Organ  —  New  Styles  for 

Old    —    Film  Editor's 

Nightmare   Feb. 

No.    8— Mt.    Vernon— Mit- 
tens on   Keys — Down  the 

World's    Most  Dangerous 

River   Mar. 

No.  9— Harry  Von  Tilzer— 

Daddy    of    the  Popular 

Song   —   Beauty   on  the 

Wing   Apr. 

Music  from  the  Mines  

No.  10 — Chasing  Rainbows 

— Footnotes     of      1932 — 

Rubinoff  and  His  Violin.  May 

No.  II   June 

No.  12   July 

SCREEN  SONGS 

By  the   Light  of  the  Sil- 
very Moon   Nov. 

I    Ain't   Got   Nobody  June 

(Mills  Bros.) 
Just  One  More  Chance. ...  Apr. 
Kitty    from    Kansas  City 

Rudy    Vallee  let. 
Let  Me  Call  You  Sweetheart. May 

Ethel  Merman 

Little   Annie    Rooney  .Oct. 

My  Baby  Just  Cares  for  Me. Dec. 
Oh,    How    I    Hate   to  Get 

Up   In  the  Morning  Apr. 

Russian  Lullaby   Dec. 

Shine  on   Harvest  Moon.  .  .May 

Alice  Joy 
Show  Me  the  Way  to  Go 

Home   Jan. 

Sweet  Jenny   Lee   Jan. 

When  the  Red  Red  Robin 

Comes  Bob  Bob  Bobbin' 

Along   Feb. 

Wait  Till  the  Sun  Shines, 

Nellie   Mar. 

You  Try  Somebody  Else... July 

Ethel  Merman 
You're  Driving  Me  Crazy.. Sept. 
SCREEN  SOUVENIRS 

No.  5 — Old  Time  Novelty  .  Dec. 
No.  6 — Old  Time  Novelty.  Jan. 
No.  7 — Old  Time  Novelty.  Jan. 
No.  8 — Old  Time  Novelty.  Feb. 
No.  9 — t)ld  Time  Novelty.  Mar. 
No.  10 — Old  Time  Novelty  .  Apr. 
No.  II — Old  Time  Novelty.  May 
No.  12 — Old  Time  Novelty. June 
PARAMOUNT  SOUND 
NEWS 

Two  Editions  Weekly   

TALKARTOONS 

Admission    Free   June 

A  Hunting  We  Did  Go  Apr. 

Any   Rags   Jan. 

Betty  Boon  Limited   July 

Boop-Oop-A-Doop   Jan. 

Bum    Bandit,    The  Apr, 

Chess   Nuts   May 

Crazy  Town   Mar. 

Dancing   Fool   Apr. 

H  ide  and  Seek   May 

In   the   Shade  of   the  Old 

Apple  Sauce   Oct. 

Jack  and  the  Beanstalk  Nov. 

Kidnapping    (Tent.)  July 

Mask-a-Raid   Nov. 

Minnie  the  Moocher  Feb. 

Cab  Calloway 

Minding  the   Baby  Sept. 

Robot.   The   Feb. 

Stopping  the  Show   June 

Swim   or  Sink  Mar. 

Twenty  Legs  Under  the  Sea. June 

TWO    REEL  COMEDIES 
All  Sealed   Up  Mar. 

Al  St.  John 
Arabian   Shrieks.   The  Mar. 

Smith  &  Dale 
Auto   Intoxication   Oct. 

Ford  Sterling 
Big  Splash.  The  Jan. 

Weismuller-  Kruger 
Bridge   It  Is   May 

The  Musketeers 
Bullmania   Auq. 

Billy   House  &  Co. 
Door  Knocker.  The  May 

Al  St.  John 
Dunker,   The   Apr. 

Billy  House 
Harenv  Scarem   June 

Al  St.  John 
His  Week   End   May 

Johnny  Burke 
It  Ought  to  Be  a  Crime  . Sept. 

Ford  Sterling 

Jimmy's    New    Yacht  June 

Lease   Breakers,   The  Sept. 

Dane  &  Arthur 

Light  House  Love   May 

Loud    Mouth   June 

Mile.   Irene  The  Great  ...  Nov. 

Al  St.  John 


Running  Time 
Date       Minutes  Reviewed 

8. '32  

31  10  Nov.  28 

23,  '32  

5,'32  II...  Feb.  6,'32 

28  

24,  '32  

I0,'32   

29,'32  

19  10...  Mar.  I9,'32 

22,'32  

27,'32  


26.... 
30. '32. 


7.  .  .  Feb.  20,'32 
I  reel  


26. '32          I  reel. 


25, '32   I  reel. 


29,'32   I  reel. 


27,  '32.. 
24/32. 
29/32.. 


14  

I7.'32. 


,'32. 


31  

20, '32. 


reel, 
reel. 


22,32. 

26  

6.'32. 


I  reel. 
I  reel. 


7.  .  .May 
I  reel. . . . 
I  reel. . . . 


30/32. 
9. '32. 


I  reel. 
1  reel. 


4. '32. 
29, '32. 


19. 


I  reel. 
I  reel. 


5  

2. '32. 

30, '32. 

26, '32.. 

25. '32.. 

22/32. 

20,  32. . 

17, '32.. 


.   I  reel  

.10... Jan.  23, '32 
.  I  reel  

I  reel  

I  reel  

.10...  Apr.  9.'32 

I  reel  


10.'32. . 
29/32. 

2.'32.. 

I  .'32. . 
23.  '32.. 

4,'32.. 
13. '32. 
25. '32.. 

8.'32.. 
27/32.. 

17  

21  

1/32.. 

7  

26/32.. 


I  reel. 

7  


Dec.  26 


I  reel. 
I  reel. 


I  reel  

I  reel  

7... Apr.  16/32 


26  

5.  32.. 
10/32.. 
I  1/32.. 

6  


I  reel. 

I  reel. 

I  reel. 

I  reel. 

I  reel. 

I  reel. 

I  reel. 


Apr.  16/32 
 Oct.  3 


18/32. 

4/32. 

17  

17/32.. 
13/32.. 

15  

27/32.. 

1/32.. 
10/32.. 
13/32.. 
12  


.22... Feb.  13/32 


.19  .  May  7/32 


3/32. 
5.... 

6/32. 
17/32. 

7  


.18      Mar.  12/32 


Title 

Rel. 

Meet  the   Senator  May 

Mysterious   Mystery,   The.. Feb. 

Johnny  Burke 
Out  of  Bounds  Nov. 

Billy  House 
Pretty  Puppies   Jan. 

Ford  Sterling 
Put  Up  Job,  A  Jan. 

Dane  &  Arthur 
Rookie,   The   Apr. 

Tom  Howard 
Shove  Off   Oct. 

Dane  &  Arthur 

Singing    Plumber   July 

Socially  Correct   Oct. 

Lulu  McConnell 
Summer  Daze   Apr. 

Dane-Arthur 
Twenty   Horses   Apr. 

Ford  Sterling 
Unemployed   Ghost.   The.  .  .  Dec. 

Tom  Howard 
What   Price   Air  June 

Tom  Howard 
Where   East  Meets  Vest... Nov. 

Smith  &  Dale 


Running  Time 
Date        Minutes  Reviewed 

20/32  

12/32  

14  

2/32  

23/32  

29/32  

31  

8/32  

10  

15/32         20...  May  14/32 

29/32  

19  

24/32  20...  June  18/32 

28  


RKO-RADIO  PICTURES 


RKO  PATHE  SHORT  SUBJECTS 


Title 

Rel. 

AESOP'S  FABLES 

Cat's  Canary,  The  Mar. 

Circus    Romance   June 

Cowboy  Cabaret   Oct. 

Farmerette   June 

Fly  Frolic   Mar. 

Fly   HI   Aug. 

Happy   Polo   May 

Horse  Cops   Oct. 

In   Dutch   Nov. 

Last  Dance,  The  Nov. 

Magic  Art   Apr. 

Romeo  Monk,  A  Feb. 

Spring   Antics   May 

Toy  Time   Jan. 

BENNY   RUBIN  COMEDIES 

Dumb  Dicks   Mar. 

Full    Coverage   Nov. 

Guests   Wanted   Jan. 

FRANK  McHUGH 
COMEDIES 

Big  Scoop.  The  Mov. 

Extra,  Extra   <^pr. 

Hot  Spot.  The  Sept. 

News  Hound.  The  Jan. 

Pete   Burke.    Reporter  June 

Promoter,  The   May 

GAY  GIRL  COMEDIES 

Easy  to   Get  Dec. 

Gigolettes   May 

Niagara  Falls   July 

Only  Men  Wanted  Feb. 

Riders  of  Riley  Jet. 

Take    Em  and  Shake  'Em. Sept. 
GRANTLAND  RICE 
SPORTLIGHTS 

Bob  White   Mar. 

Canine  Champions   Nov. 

College  Grapplers   Jan. 

Diamond  Experts   May 

Ducks  and  Drakes  Dec. 

Floating   Fun   Sept. 

Flying  Leather   Feb. 

Outboard   Stunting   May 

Pack  and  Saddle  Oct. 

Pigskin  Progress   Sept. 

Slim   Figuring   Feb. 

Take  Your  Pick   Mar. 

Timing   Oct. 

Uncrowned    Champion   Nov. 

KNUTE  ROC K  N  E 
FOOTBALL  SERIES 

Backfield  Aces   Sept. 

Flying    Feet   Sept. 

Hidden  Ball.  The  Sent. 

Last  Yard,  The  Sent. 

Touchdown   Sept. 

Two  Minutes  to  Go  Seot. 

MANHATTAN  COMEDIES 

Oh    Marry    Me  Nov. 

MASQUERS  COMEDIES 

Great  Junction  Hotel,  The. Oct. 

Iron   M  innie   July 

Rule   'Em   and    Weep  May 

Wide  Open   Spaces  Dec. 

MR.   AVERAGE  MAN 

COMEDIES 

(EDGAR  KENNEDY) 

Bon   Voyage   Feb. 

Camping  Out   Dec. 

Giggle  Water   June 

Mother-in-Law's   Day  ....Apr. 

Thank"  Again   Oct. 

PATHE  NEWS 

Released  twice  a  week 
PATHE  REVIEW 

Released  once  a  month 
RUFFTOWN  COMEDIES 
(JAMES  GLEASON) 

Battle    Royal   Feb. 

Doomed  to  Win  Dec. 

High  Hats  and  Low  Brews.  July 

Slow  Poison   Oct. 

Stealing  Home   May 

TRAVELING  MAN 
COMEDIES 

(LOUIS   JOHN  BARTELS) 

Blondes  by  Proxy  Aor. 

Perfect  36   June 

Selling  Shorts   Nov. 

Stop   That   Run  Feb. 

VAGABOND  ADVENTURE 
SERIES 

Children  of  the  Sun  Dec. 

Door  of  Asia  Feb. 

Drums  of  the  Orient  June 

Empire  of  the  Sun  Apr. 

Fallen    Empire   July 

Land   of   Ghandi  Jan. 

Song  of  the  Voodoo  Oct. 

Second  Paradise   Mar. 

Shanghai   May 


Running  Time 
Date        Minutes  Reviewed 


2  7    

.  7... 

. . .  Dec. 

26 

i'.'. 

..  6... 

i. . . . 

.   7 ... 

> 

.  9. . . 

...Oct.' 

"|6 

.  .  10. 
..  7. 


.Jan.  23/32 


32   7  

32   7  

32   7.  .  .  May 

32   8... Jan. 


21/32 
30/32 


21/32  19  

9  18  Nov. 

18/32  18  Sent. 


16  19  

4/32          20...  May  7/32 

14  18  Oct.  10 

25/32   20  

13/32   20  

30/32  17...  June  4/32 

7  18  Dec.  19 

23/32  18  

18/32  19...  Apr.  23/32 

8/32  20  

26  

28   20  


12/32   9  

16  10  Dec.  12 

27/32  10.  .  .Feb.  20/32 

17  10  May  23 

14........  10  

7  10  

27/32   8  

3   I  reel. .  May  31 

19  II  

21   9  Oct.  10 

6/32  10  

26/32  10.  . .  Apr.  9/32 

5  10  

30  10  


26   I  reel 

26   I  reel. 

26   I  reel 

26   I  reel. 

26   I  reel. 

26   I  reel. 


2   18  Nov.  21 

26  18  Oct.  17 

4/32  

2/32  19...  May  21/32 

28  20  


22  /  32    20  

14  20  

27/32          20      May  21/32 

25/32   20  

5  20  Oct.  10 


29/32  18  

21  10  

1 1/32  18.    May  21/32 

19  21  Oct.  24 

9/32  19.  .  Apr.  23/32 


I  1/32  17. 

20/32  17. 

30  17. 

1/32  19. 


21   9  

22/32          8...  Feb.  20/32 

18/32   9  

25/32  

27  10  

18/32  10...  Feb.  6/32 

19   9  Oct.  31 

19/32   9  

23/32  


Title 


Rel. 


CHARLES    "CHIC"  SALE 
SERIES 

County   Seat.   The  Aug. 

Cowslips   Sent. 

Ex- Rooster   Jan. 

Hurry   Call.   A  Mar. 

Many  a  Slip  Dec. 

Slip  at  the  Switch.  A  Apr. 

HEADLINER  SERIES 

House  Dick,  The  Oct. 

Jimmy  Savo 

False    Roomers   Oct. 

Clark   &.  McCullough 

Scratch  as  Catch  Can  Oct. 

Clark   &  McCullough 

Mellon   Drama.  A  Nov. 

Clark   &  McCullough 
LIBERTY  SHORT  STORIES 
SERIES 

Beautiful   and    Dumb  Apr. 

Double  Decoy   Dec. 

Endurance   Flight   Feb. 

Ether   Talks   Dec. 

Secretary  Preferred   Mar. 

Stung   Nov. 

LOUISE  FAZENDA  SERIES 

Blondes   Prefer   Bonds  May 

MICKEY  McGUIRE  SERIES 

Mickey's   Big    Business...  May 

Mickey's  Golden   Rule  June 

Mickey's    Helping   Hand...  Dec. 

Mickey  s   Holiday   Mar. 

Mickey's  Sideline   Dec. 

Mickey's  Thrill   Hunters. .  Sept. 

Mickey's  Travels   Feb. 

Mickey's   Wildcats   Sept. 

NED   SPARKS  SERIES 

Big    Dame    Hunting  Jan. 

Strife  of  the  Party.  The..  Oct. 

When   Summons   Comes. ...  Feb. 
NICK  HARRIS 
DETECTIVE  SERIES 

Facing   the    Gallows  Seot. 

Mystery  of  Compartment  C.Oct. 

Swift   Justice   Jan. 

Self  Condemned   Feb. 

ROSCO  ATES  SERIES 

Never  the  Twins  Shall 
Meet   Feb. 

Use  Your  Noodle  Oct. 

TOM    AND   JERRY  SERIES 

In  the  Bag. ,  Mar. 

Joint   Wipers"   Aor. 

Jungle  Jam   Nov. 

Plane    Dumb   June 

Pots  and  Pans  May 

Rabid  Hunters   Feb. 

Rocketeers    Jan. 

Swiss  Trick.   A  Dec. 

Trouble   Oct. 

Tuba  Tooter,   The  June 


STATE  RIGHTS 


Running  Time 
Date        Minutes  Reviewed 


15  20  

19  15... Jan.  2/32 

30,32         19...  Jan.  30/32 

12/32  16  

19  19  

16/32  18  .  .  .  May  7/32 


17. 


18. 


10  20  

24  19  

6  20  Dec.  19 


16/32  1 1...  Apr.  30/32 

16  II  

13/32   20  

12  II  

26/32  II..  May  14/32 

15  10  Dec.  5 


15  

21/32. 

4/32. 
19  

5/32. . 

26  

19  

20/32. . 
12  


21 


.  19. 
.  18. 
.  19. 
.  19. 
.  18. 
.  20. 
.  18. 


16/32         20  Dec.  19 

17  l6'/2.Jan.  30/32 

20/32   18  


26  21. 

31  21. 

2/32  21 . 

27/32....  20. 


13/32   20. 

31  20. 


.Aor.  9/32 


26/32   7  

23/32  

14   8  

25/32   7  

14/32   6  

27/32.   7  

30/32   7  

19   7  

10   7  

4/32   7...  May  21/32 


Title  Running  Time 

Rel.  Date        Minutes  Reviewed 

B.  I.  P.  AMERICA 

Land  of  the  Shamrocks  10... Apr.  9/32 

Mystery  of  Marriage.  The  18... Apr!  9/32 

Special  Messengers    9..  Mar    26 '32 

CAPITAL 

Japanese    Rome   10.  .  .  Mar.  5/32 

CENTRAL  FILM 

In  Old   New  Orleans   May  28/32 

Syria   May  21/32 

FEATURETTES.  INC. 

A  Night  in  the  Jungle  10... Apr.  30/32 

Holy   Men  of   India  10      May  7/32 

FILM    EXCHANGE.    INC.,  THE 

At  the  Race  Track   9... 

Could  I  Be  More  Polite   9  

Living  Book  of  Knowledge: 

3—  Solace  of  the  Hills   7  

4 —  Silvery   Salmon    6.. 

5 —  Lonely   Soul    7  \\ 

6 —  Flying  Fleet    9 

HAROLD  AUSTIN 

Perils  of  the   Desert   Feb     27  32 

LOUIS  SOBOL 

Newsreel   Scoops    9...  Mar.  19/32 

OLYMPIAD  PRODUCTIONS 

Tenth  Olympiad    19..  Apr      2, '32 

PRINCIPAL 

1,jy.exico   43...  June  11/32 

U  FA 

Cod    Liver  Oil    Preferred  22     June  11/32 

German     Students     on  a 

Ramble  Through   Greece  1 1...  Mar.  26/32 

Last  Pelicans  in  Europe  |Q      May     7  '32 

Secrets  of  an  Eggshell  l3..^Mar.  26/32 

s*eel   10...  May  21/32 


TIFFANY 


28  

31/32. 


6... 


.  II  

.18  Nov.  21 

.  18  

. 18. . .Jan.  30/32 


Running  Time 

Title  Rel.  Date        Minutes  Reviewed 

TIFFANY    CHIMP  SERIES 
9 — Cinnamon   Oct. 

10 —  Skimpy   Nov. 

1 1 —  My  Children   Dec. 

12 —  Broadcasting   Jan. 

VOICE    OF  HOLLYWOOD 
SERIES   (NEW)   STATION  S-T-A-R 

No.    6 — John  Boles  &  Helen 

Chandler   Oct.  II 

No.    7 — Roscoe  Ates   Oct.  25 

No.    8 — Monte    Blue   Nov.  8 

No.    9— Pat  O'Brien   Nov.  22 

No.  10 — Andy   Clyde   Dec 

No.  II — Marjorie  White   ..Dec.  20 
No.  12 — Franklyn  Pangborn.  Jan.  3/32 
No.  13— John  Wayne   Jan. 


17/32. 


..  9  

. .  II  Dec.  5 

. .  II  Nov.  21 

..  II  

..II  Dec.  12 

. .  10. . .  Jan.  2/32 
. .  9... Jan.  23/32 
..II... Jan.  30/32 


UNITED  ARTISTS 


Running  Time 

.  .Title  Rel.  Date         Minutes  Reviewed 

MICKEY    MOUSE    |  reel 

SILLY  SYMPHONIES 

Bears  and    Bees    I  reel  

Bugs   in   Love   I  reel  

Flowers  and  Trees    I  reel  

Just    Dogs    I  reel  


70 


MOTION    PICTURE  HERALD 


June    25,  1932 


(THE  RELEASE  CHACT—CCNT'D ) 


UNIVERSAL 


Title 


Title 


Rel. 


OSWALD  CARTOONS 

Beau   and   Arrows  Mar. 

Catnipped   May 

Clown,  The   Dec. 

Day   Nurse   July 

Fisherman,  The   Dec. 

Foiled   Apr. 

Grandma's  Pet   Jan. 

Great   Guns   Feb. 

Hare    Mail.   The  Nov. 

Hunter.  The   Oct. 

In  Wonderland   Jan. 

Jungle  Jumble.  A  July 

Let's  Eat  Apr. 

Making  Good   Apr. 

Mechanical  Cow   Jan. 

Mechanical  Man   Feb. 

Oh.   Teacher   Feu. 

Stone  Age.  The  Nov. 

To  the   Rescue  May 

Wet  Knight.  A  June 

Winged  Horse   May 

Wins   Out   Mar. 

SHADOW  DETECTIVE 
SERIES 

No.   3 — Sealed  Lips   Nov. 

No.  4 — House  of  Mystery  .  Dec. 

No.  5 — The   Red  Shadow..  Jan. 

No.  ti — Circus  Showup  ...Feb. 

SIDNEY-MURRAY 
COMEDIES 

Models  and   Wives  Nov. 


Date        Minutes  Reviewed 
Running  Time 


SPORT  REELS 

Basket  Ball  Reel  No.   I  .  .Dec. 

Doc  Meanwell 
Basket  Ball   Reel  No.  2 ...Dec. 

Doc  Meanwell 
Basket  Ball  Reel  No.  3... Jan. 

Doc  Meanwell 
Carry  On   Oct. 

Notre  Dame  Football 
Developing  a  Football  Team. Nov. 
Pop   Warner  Football 
Fancy  Curves   Mar. 

Babe  Ruth  No.  4 
Just  Pals   Feb. 

Babe  Ruth  No.  2 
Over  the   Fence  Mar. 

Babe  Ruth  No.  5 
Perfect  Control   Feb. 

Babe  Ruth  No.  3 
Running  with   Paddock ...  Apr. 

Chas.  Paddock 
Slide.   Babe,   Slide  Feb. 

Babe  Ruth  No.  I 
Soccer   Nov. 

Pop  Warner  Football 
Trick    Plays   Oct. 

Pop  Warner  Football 
Victory  Plays   May 

Tilden  Tennis  Reel 

STRANGE  AS   IT  SEEMS 
SERIES 

No.  17 — Novelty   Feb. 

No.  18 — Novelty   Apr. 

No.  19— Novelty   May 

No.  20 — Novelty   July 

UNIVERSAL  BREVITIES 

Runt   Page.   The  Apr. 

Unshod   Maiden.  The  Apr. 

UNIVERSAL  COMEDIES 
(1931-32  SEASON) 
Around    the    Equator  on 

Roller  Skates   

Around    the    World    in  IS 

Minutes   June 

Bless  the  Ladies  Dec. 

Summerville 
Dancing  Daddies   

E.  Lambert 

Doctor's  Orders   June 

Eyes   Have   It.   The  Mar. 

Slim  Summerville 

Hollywood  Kids   July 

Foiled   Again   June 

Hollywood   Halfbacks   Dec. 

In  the  Bag  Apr. 

Summerville 
Marriage  Wow.  The  Apr. 

Bert  Roach 
Meet  the  Princess  May 

Summerville 
Models  and  Wives  Nov. 

Sidney-Murray 
Monkeyshines   Mar. 

Daphne  Pollard 
Out  Stepping   Oct. 

Don  Brodie 
Peekin'    in   Peking  Dec. 

Summerville 
Robinson  Crusoe  &  Son...  .  Feb. 

Lloyd  Hamilton 

Running   Hollywood  Jan. 

Sea  Soldiers'  Sweeties. ...  Feb. 
Sold  at  Auction  Jan. 

Daphne  Pollard 


28,'32. . . 

..  7 

.  .  Apr. 

23/32 

23. '32 

..  1 

21  

. .  6. 

.  Jan. 

16/32 

18, '32. 

1 

reel. . . . 

7  

.  .  7 

. . Jan. 

9/32 

18. '32  . . 

.  .  8 

.  .June 

4/32 

29. '32.  .  . 

1 

30  

12  

..  6 

. . Jan. 

30/32 

4.'32... 

..  6 

 Dec.  5 

4, '32. 

.  1 

25. '32.. 

. .  7 

.  .Apr. 

30/32 

4.'32 

30/32 

15, '32. . . 

I.'32  .  . 

1 

reel    . . 

93 

1 

20. '32 

reel  . . . 

a.  \i» 

Id. '39 

II  

.  .  17 

 Nov.  21 

16  

.16 

. .Jan. 

2/32 

20, '32 

2 

17/32... 

..18 

.  .Feb. 

6/32 

25  

20 

21  

1 

reel  

28  

1 

4. '32  . 

,  1 

reel 

i.  

1 

7. '32  .. 

1 

reel  

22/32 

1 

I4.'32  .  . 

1 

29.'32. .  . 

.  .  9 

. .  May 

14/32 

II, '32... 

10 

.  .Apr. 

23/32 

15/32,.. 

.  1 

16  

1 

26  

1 

2/32. .. 

..  9 

. .  May 

7/32 

22,'32. .. 

..  9 

.  .Mar. 

26/32 

18, '32 

9 

..May 

14/32 

16, '32 

1 

18/32. .  . 

1 

reel 

11/32. 
18/32. 


15/32  18. 

9   2 


29/32   2 

9/32   2 

13/32   2 

1/32   2 

23   2 

5/32  21. 

20/32  16. 

4/32  17. 

25   2 

23/32   2 

28  16. 

30   2 

24/32   2 

27/32  19. 

10/32   2 

13/32  18 


reels  

..May  21/32 


reels, 
reels. 


reels  

reels  

reels  

.Mar.  26/32 

..Mar.  26/32 

..Apr.  16/32 

reels  

reels  

 Nov.  7 

reels  

reels  

..Jan.  23/32 

reels  

Jan.  9/32 


VITAPHONE  SHORTS 

Title  Rel.  Date        Minutes  Reviewed 

Running  Time 

ADVENTURES  IN  AFRICA   2  reels  

BELIEVE    IT   OR  NOT— 
ROBERT   L.  RIPLEY 

No.    3    8  

  8  


No.  4 
No.  5 
No.  6 
No.  7 
No.  8 
No.  9 
No.  10 
No.  II 


reel 
reel, 
reel, 
reel, 
reel, 
reel. 


BIG   STAR  COMEDIES 

No.   I— Lucky  13  

Thelma  White  and  Fanny 
Watson 

No.  2— The  Smart  Set-Up  

Walter  O'Keefe   

No.  3— Of  All  People  

Thelma  White  and  Fanny 

Watson 

If  Je33 


.21  Nov.  21 


.  2  reels  

.22  Nov.  21 


Rel.  Date       Minutes  Reviewed 
Running  Time 
No.  4 — Relativity  and 

Relatives   18  Dec.  12 

Dr.  Rockell 
No.  5— Her  Wedding 

Night-Mare   18...  Jan.  30/32 

Thelma  White  and  Fanny 
Watson 

No.  6— Shake  a  Leg  17  

Thelma  White  and  Fanny 
Watson 

No.  7 — The  Perfect  Suitor.   2  reels  

Benny  Rubin 

No.  8— Maybe   I'm  Wrong.  18...  May  28/32 

Richy  Craig,  Jr. 
No.  9 — The  Toreador  17 ...May  7/32 

Joe  Penner 

No.    10— On   Edge  19. ..May  7/32 

Wm.  and  Joe  Mandel 
No.  II — Poor  but  Dishonest   2  reels  

Thelma  White  and  Fanny 

Watson 

BOOTH  TARKINGTON 
SERIES 

No.   I — Snakes  Alive    I  -reel  

Billy  Hayes-Bobby  Jordan 
No.  2 — Batter  Up   1  reel  

Billy  Hayes-Bobby  Jordan 
No.  3 — One  Good  Deed    9  

Billy   Hayes-Dave  Gorcey 
No.  4 — Detectives   9...  Mar.  5/32 

Billy  Hayes-Dave  Gorcey 
No.  6— His  Honor.  Penrod   9 ...Mar.  19/32 

Billy   Hayes- Dave  Gorcey 

No.  7 — Hot  Dog   I  reel  

No.  8 — Penrod  s  Bull  Pen   1  reel  

Billy   Hayes-Dave  Gorcey 

BROADWAY  BREVITIES 
SERIES 

No.   I — The  Musical 

Mystery   18  

Janet  Reade-Albertina 

Rasch  Girls 

No.  2 — Words  and  Music.  17  Nov.  21 

Ruth  Etting 

No.  3— Footlights   19... Jan.  16/32 

No.  4 — Hello,  Good  Times!  17  

Barbara  Newberry-Alber- 

tina    Rasch  Girls 
No.  5 — The  Imperfect  Lover   19.  .  .  Feb.  13/32 

No.  6 — Subway  Symphony  18...  Mar.  26/32 

No.  7 — Sea  Legs   19... Apr.  23/32 

No.  8 — Absentminded  Ab- 

ner    2  reels  

Jack  Haley 

No.  9 — A  Regular  Trouper   2  reels  

Ruth  Etting 

No.  10 — A   Mail  Bride  18... June  4/32 

Ruth  Etting 

No.   1 1 — Stage  Struck   

Ruth  Etting 

No.  12 — What  an  Idea   2  reels  

Harriet  Hilliard 


HOW  TO  PLAY  GOLF- 
BOBBY  JONES   


I  reel, 
(each) 


LOONEY   TUNES  SERIES 
SONG  CARTOONS 
NEW  SERIES 
No.    I — Bosko's  Ship- 
wrecked   7. 

No.  2 — Bosko,  the  Dough- 
boy   7. 

No.    3 — Bosko's  Soda  Foun- 
tain  7. 


4 —  Bosko's  Fox  Hunt   7... Jan 

5 —  Bosko  at  the  Zoo  7.  .  .  Mar. 


No. 

No. 

No.  6 — Battling  Bosko    7 ...Feb 

No.  " 
No. 


7 —  Big  Hearted  Bosko   7  Apr. 

8 —  Bosko's  Party    7  .  May 

No.  9 — Bosko  and  Bruno   7  

No.  10 — Bosko's  Dog  Race  


Nov.  21 

23/32 
5/32 
6/32 
16/32 
7/32 


9  Dec.  19 


I  reel  

9...  Apr.  23/32 


MELODY  MASTER  SERIES 
No.  3 — Darn  Tootin'   

Ruby  Weldoeft  &  Orch. 
No.  4 — Horace   Heldt  and 

His   Famous  Californians 
No.  5 — It's  a  Panic  

Benny    Meroff    and  His  

Band 

No.  6 — Up  on  the  Farm  

Henry   Santrey   and  His 
Band 

No.  7 — Pie.  Pie.  Blackbird 

Eubie    Blake    and  Band    

Nina  Mae  McKinney 

MERRY  MELODIES 
SONG  CARTOONS 

No.    I — Smile,    Darn  Ya, 

Smile   I  reel  

No.   2 — One  More  Time   I  reel  

No.    3 — Ya  Don't  Know 

What   You're    Doin'   7  Dec.  5 

No.  4 — Hittin'    the   Trail  ; 

for  Hallelujah  Land   7  Dec.  19 

No.    5 — Red  Headed  Baby   7  

No.  6 — Pagan   Moon    7  

No.    7 — Freddie  the  Fresh- 
man   7... Mar.  12/32 

No.  8 — Crosby,  Columbo  and 

Valee    7... Apr.  9/32 

No.    9 — Goopy    Gear    6... Apr.  30/32 

No.  10 — It's  Got  Me  Again   6... June  11/32 

No.  II — Moonlight    for  Two  

THE   NAGGERS  SERIES 
MR.   AND    MRS.  JACK 
NORWORTH 

The  Naggers  at  the  Opera  10...  Feb.  13/32 

NEW  SERIES 

The  Naggers'  Anniversary   I  reel  

The  Naggers  at  the  Opera   I  reel  

The  Naggers  Go  Ritzy  10... Juno  4/32 

Soreading  Sunshine   10... Apr.  23/32 

Movie  Dumb    I  reel  

Four  Wheels — No   Brakes   I  reel  

NOVELTIES 

Bigger  They  Are,  The   2  reels  

Primo  Carnero 

Gyosy  Caravan    I  reel  

Martinelll 

Handy  Guy,  The   2  reels  

Earl  Sande 

Rhythms  of  a  Big  City   I  reel  

Season's   Greetings.   The   5  

Christmas  Special 


Titl«  Rel.  Date        Minutes  Reviewed 

Running  Time 

Trip  to  Tibet.  A   |  ree| 

Washington.  The   Man  and 

the  Capital    18. 

Clarence  Whitehill 

ONE-REEL  COMEDIES 

Baby  Face   

Victor  More 

Bitter  Half.  The   9...  Feb.  13/32 

Ann  Codde 

Military  Post.  The  

Roberto  Guzman 
No-Account,  The   

Harilie- Hutchison 
No  Questions  Asked  

Little  Bily 

Riding   Master.  The  9.  . .    Dec  26 

Poodles  Hanaford 

Second  Childhood    7..       Dec  26 

Strong   Arm.    The  "'  ,  ' 

Harrington-O'Neil 
Travel   Hogs    9  Nov  28 

Hugh  Cameron- Dave  Chasen 

ORGAN  SONG-NATAS 

For  You    |  reel  

Organ- Vocal 

Say  a  Little  Prayer  for  Me   I  reel 

Organ- Vocal 

When  Your  Lover  Has  Gone   I  reel 

Organ- Vocal 

JOE  PENNER  COMEDIES 

Moving   In    2  reels  

Rough  Sailing   16  

Stutterless    Romance.    A   I  reel  

Where  Men  Are  Men   2  reels  

PEPPER  POT  SERIES 

No.    I — The   Eyes   Have   It  io   Dec  12 

Edgar  Bergen 

No.    2— Thrills   of  Yesterday  

No.    3 — Hot  News  Margie  !!.!!..!!..'.!!'" 

Marjorie  Beebe 
No.  4 — High  School   Hoofer  10     Jan  9/ 

Hal  Le  Roy 

No.    5 — Free  and  Easy    

Edgar  Bergen 

No.    6 — Cigars.    Cigarettes   10..  Mar  26 

Marjorie  Beebe 

No.    7 — The  Movie  Album   10    .Mar  26 

No.    8 — The   Wise   Quacker   9 

Novelty  with  cast  of  ducks 

No.  9 — Remember  When    9     May  7 

No.  10 — Campus  Spirit,  The   9     May  21 

Douglas  Stanbury  and 

N.  Y.  U.  Glee  Club 
No.  II — Napoleon's  Bust   

Dan  Cofeman-Ted  Husing 
No.  12 — Featurette    Movie  Album 
No.  13 — Movie  Album  Thrills...  . 


32 


No. 
No. 
No. 
No. 
No. 
No. 


SPORTSLANT  SERIES- 
TED  HUSING 

No-   |    I  reel  

J    9...  Feb.  20. 

k    9... Feb.  13, 

%    9... Apr.  16, 

L    8... Apr.  23. 

g    I  reel  

""•  lu    I  reel  

S.  S.   VAN  DINE 
MYSTERY  SERIES 

(Donald  Meek-John  Hamilton 
'—The  Clyde  Mystery   21  Oct 

2—  The  Wall  Street  Mystery 

3—  The  Week- End  Mystery 

4 —  Symphony  Murder  Mystery 

5 —  Studio  Murder  Mystery 

6 —  Skull   Murder  Mystery 


No 
No 
No 
No 
No 
No. 
The 


No.    7-The  Cole  Case        " 20     Anr  OT' 

No'  intlThc  S,de„Show  Mystery   20     J ESS  II 

No.  10— Campus   Mystery,   The  *u...june  II, 

No.  II— Crane  Poison  Case.  Tha'.'.".".'.'."."".'.".''''."''.' 
TWO-REEL  COMEDIES 

Dandy  and  the  Belle,  The  

Frank  McGlynn,  Jr.-Mary  Murray 
For  Two  Cents   ,„„„ 

De  Wolf  Hoper  June 
Freshman  Love  . 

Ruth  Etting   

Old  Lace   

Ruth  Etting   

Politics   

George  Jessel 
Regular  Trouper.  A 

Ruth  Etting 


Jan.  30/32 


WAYNE  AND   WHITE  COMEDIES 

In  Your  Sombrero  

Billy  Wayne 

WORLD  TRAVEL  TALKS— 
E.   M.  NEWMAN 

No.    I — Little    Journeys  to 

Great   Masters    |  reel 

No.    2 — Southern  India   .!.!!!"  9 

No.    3 — Road  to  Mandalay   I  reel 

No.  4 — Mediterranean  By- 


.  Dec. 


ways    g 

No.  5 — Javanese  Journeys  9 

No.    6 — Northern    India   I  reel 

No.  7 — Oberammergau    1  r(,„i 

No.    8— South  American 

Journeys    ,  .„„, 

No.    9— Soviet  Russian    rll, 

No.  10— Paris   Glimpses   rl  '. 

No.  II— Dear   Old    London   rlVl 

No.  12— When    in    Rome   9     jun;  "  ir  ii. 

No.  13— Berlin  Today   ........  1 '.  I  reel"!....'. 


SEEIALS 

UNIVERSAL 


28/32.. 

28  


18. .  Apr. 

(each) 


(EACH   SERIAL   12   EPISODES  OF  TWO  REELS) 

Rel.  Date        Minutes  Reviewed 
Tltle  Running  Time 

Air    Mail    Mystery  Mar. 

James  Flavin-Lucille  Browne 
Battling   with   Buffalo   Bill..  Nov. 

Tom    Tyler-Rex  Bell 
Danger    Island   Aug. 

Ken  Harlan-Lucille  Browne 
Detective    Lloyd   Jan. 

Jack  Lloyd   

Heroes  of  the  West  June    20/32...  illn.  ,0 

Noah   Beery.   Jr.  une    ">'  " 


24 


16/32 
Oct.  3 
Aug.  I 

4-'32  Jan.  16/32 


Now  they're  "shooting" 
it  on  location,  too 

FoR  some  time  after  its  announcement, 
Eastman  Super-sensitive  Panchromatic  Film  was 
used  chiefly  under  artificial  light.  Now  many 
cameramen  are  "shooting"  it  on  location,  too 
...for  these  reasons:  (l)  Its  speed  substantially 
lengthens  the  photographic  day... (2)  It  offers 
special  advantages  in  photographing  certain 
types  of  scenes  and  costumes... (3)  In  all  scenes 
it  yields  that  subtly  superior  quality  which 
marks  the  most  advanced  motion  picture  pho- 
tography...  (4)  It  gives  the  cinematographer  a 
single  negative  medium  for  all  purposes... a 
medium  which,  once  fully  understood,  affords 
a  range  of  possibilities  bounded  only  by  the 
user's  imagination  and  technical  skill.  Eastman 
Kodak  Company.  (J.  E.  Brulatour,  Inc.,  Distrib- 
utors, New  York,  Chicago,  Hollywood.) 


Eastman  Super-sensitive 

Panchromatic  Negative  (Gray-backed) 


7-